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Carsales.Com Ltd
Annual Report 2017

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FY2017 Annual Report · Carsales.Com Ltd
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Appendix 4E 

carsales.com Ltd 

ABN 91 074 444 018 

Results for Announcement to the Market 

Full-year ended 30 June 2017 
(Previous corresponding period: Full-year ended 30 June 2016) 

Revenue from ordinary activities 

Profit from ordinary activities after tax attributable to members 

Net profit for the period attributable to members 

Dividends / Distribution 

2016 Final Dividend paid 

2017 Interim Dividend paid 

2017 Final Dividend declared 

2017 final dividend dates 

Up 

Up 

Up 

8.2% 

0.2% 

0.2% 

to 

to 

to 

A$’000 
372,114 

109,479 

109,479 

Amount per 
security 
19.5 cents 

Franked amount 
per security 
19.5 cents 

18.7 cents 

21.5 cents 

18.7 cents 

21.5 cents 

Record date for determining entitlements to the dividends 

Latest date for dividend reinvestment plan participation 

Dividend payable 

22nd September 2017 
25th September 2017 
19th October 2017 

Net tangible assets backing per ordinary share 

31.93 cents 

27.60 cents 

30 June 2017 

30 June 2016 

Other information required by Listing Rule 4.3A 
Other information requiring disclosure to comply with Listing Rule 4.3A is contained in the 30 June 
2017 Financial Report. 

For personal use onlyAppendix 4E - carsales.com Ltd   

ABN 91 074 444 018 CONTINUED 

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For personal use only 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ANNUAL REPORT 
2017

ABN 91 074 444 018

For personal use only$372.1m  revenue 

up 8%

$176.5m 

$119.1m 

group 
EBITDA  
up 4%

adjusted 
NPAT  
up 8%

02

 CARSALES.COM LIMITED

ABN 91 074 444 018

CONTENTS

Our Vision 

Our Business 

Our Performance 

Our Financial Performance 

Chair and Chief Executive Officer’s Report 

Our Strategy 

Our Customers 

Our Global Business 

Our Brands 

Building Our Brands 

Our Future 

The carsales World 

Directors’ Report 

Our People 

Corporate Governance 

Our Leadership Team 

Our Remuneration Chair’s Report 

Remuneration Report 

Other Directors’ Disclosures 

Auditor’s Independence Declaration  

Financial Statements 

Directors’ Declaration  

Independent Auditor’s Report to the  
Members of carsales.com Limited

Shareholder Information 

Corporate Directory 

03

04

05

06

08

10

12

14

15

16

18

20

22

26

33

34

38

39

63

67

68

113

114 

120

123

For personal use only03

OUR VISION

Every day carsales helps thousands of people across the world buy and sell vehicles. Our vision is to 
make buying and selling vehicles easy and frictionless – for consumers, dealers and manufacturers alike. 
From a first car to a dream car; from a tool of trade to a leisure vehicle, we empower consumers of all 
types giving them confidence when they transact online, regardless of how much they know about cars 
(or boats or bikes or caravans or trucks). 

We strive to be the compelling, 
trusted leader in every market in which 
we operate – whether in Australia or 
other regions around the world as we 
extend the reach of our business. We 
do this by empowering our people 

to deliver world-class customer-centric 
solutions which help all our customers 
buy and sell with confidence. Whether 
it is a car, motorbike, caravan, truck, 
boat or combine harvester, we bring 
the same level of technology and 

knowledge to ensure buyers and 
sellers have rewarding outcomes.  
We aim to deliver superior results  
for all our customers, whether  
they are consumers, dealers  
or manufacturers.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only04

OUR 
BUSINESS

Today in our home market of Australia, 
more vehicles are sold using the 
carsales Network than anywhere else. 
We are one of Australia’s original 
disruptors and have expanded to 
include a large number of market-
leading brands. Our business began  
in 1997 with carz.com.au, which grew 
into carsales.com.au, Australia’s  
leading automotive classifieds site.  
In 2009 the Company floated on  
the Australian Securities Exchange 
(ASX) as carsales.com Ltd. 

Today, the carsales Network is Australia’s 
number one online destination for 
buying and selling cars, motorbikes, 
trucks, boats, caravans and machinery. 
Our market-leading Australian news  
and classifieds sites are augmented  
by classifieds businesses in Argentina, 
Brazil, Chile, Colombia, Mexico and 
South Korea. Our RedBook valuation 
and data business has operations in 

Australia, New Zealand, China, Thailand 
and Malaysia. Our software is used by 
thousands of vehicle dealers to manage 
inventory and enquiries and to access 
market intelligence. 

Our businesses around the world  
are underpinned by data and content.  
Our unique vehicle data taxonomy is 
used around the world to classify,  
report on and value vehicles. Our market 
intelligence is second to none, and helps 
both manufacturers and dealers with 
planning and sales strategies. 

Our data also underpins an innovative 
suite of targeted advertising solutions, 
used by a range of industry partners  
to provide relevant offers to consumers. 

Data science and artificial intelligence 
are deployed across the business  
to assist with processing improvements 
and time-saving opportunities. 

We publish editorial content on our  
site including reviews, road tests, 
comparisons and industry news, 
ensuring our users are fully informed. 
It is the power of the whole that drives 
carsales forward.

As one of Australia’s original technology 
innovators, we understand how vital 
continuous improvement is to our 
success. We have a global outlook  
and strive to attract, retain, empower 
and celebrate a truly diverse workforce  
that is empowered to deliver world-  
class solutions.

The Company is committed to having  
a positive impact on the community.  
We achieve this through a diverse range 
of initiatives and employment practices 
and through our charitable arm, the 
carsales Foundation. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
OUR  
PERFORMANCE

05

25.3m*
 Unique visitors   
to our sites around 
the world as at  
30 June 2017
(Nielsen Digital Ratings, June 2017,  
Google Analytics, June 2017)

29,864*
Dealers around   
the world

733,219*
Cars for sale  
around the world
Up 20%**

over 125,000

RBI inspections performed

carsales Australian 
 network monthly audience

9,440,522

across all devices 30 June 
( Google Analytics)

Higher  
engagement
carsales visitors spend  
over 4x more time   
on site than visitors to  
our nearest competitor  
(Nielsen Digital Ratings, June 2017)

up 19%

4.7 million carsales members**

a car sold every  
minute on  
carsales.com.au

More than 16.3 
equivalent years  
of video
viewed on and  
off site in FY17

Commanding content
11.3x
more page views than  
our nearest competitor  
(Nielsen Digital Ratings, June 2017)

carsales.com.au

4 times

more preferred than   
our nearest competitor 
(Nature Research Australia, June 2017)

Australia’s most visited
2x the traffic  
(across desktop, mobile  
and app) than our  
nearest competitor  
(Nielsen Digital Ratings, June 2017)

*   Excludes iCar Asia.
** PCP.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only06

OUR  
FINANCIAL PERFORMANCE

Revenue

EBITDA

 Adjusted NPAT*

$372.1m $176.5m $119.1m

up 8% year on year

up 4% year on year

up 8% year on year

CAGR** 14.7%

372.1

CAGR 10.1%

176.5

170.3

CAGR 9.3%

119.1

110.5

154.3

138.4

120.1

101.8

95.5

83.5

344.0

311.8

235.6

215.1

FY13 FY14 FY15 FY16

FY17

FY13 FY14 FY15 FY16

FY17

FY13 FY14 FY15 FY16

FY17

(millions)

(millions)

(millions)

** Cumulative Annual Growth Rate.

“IT HAS BEEN AN AMAZING YEAR AT 
CARSALES, DURING WHICH MANY NEW 
MILESTONES WERE REACHED AND 
CHALLENGES CRISPLY OVERCOME. 
WE ARE IN EXCELLENT SHAPE AND 
FOCUSED ON THE YEAR AHEAD.” 
CAMERON MCINTYRE, CEO

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only07

Year ending 30 June 2017
Revenue 
– Online Advertising Services
– Data, Research and Services
– International
– Finance and Related Services
Total revenue
Total operating expenses (before interest and depreciation and amortisation)

EBITDA
EBITDA margin
Depreciation and amortisation
EBIT
Net finance costs

Profit before tax
Income tax expense
Profits from associates
Gain on sale of business
(Loss)/gain on associates fair value adjustment and investment dilution
Non-controlling interest (NCI)

Reported net profit after tax
Reported earnings per share (cents)

Adjusted net profit after tax*
Adjusted earnings per share (cents)*

A$ Millions

Growth

FY17

FY16

$M

269.1
39.3
8.3
55.4
372.1
(195.6)

176.5
47%
(10.0)
166.5
(6.9)

159.6
(48.3)
8.5
-
(6.8)
(3.5)

109.5
45.4

119.1
49.4

240.7
35.9
4.4
63.0
344.0
(173.7)

170.3
50%
(7.5)
162.8
(8.4)

154.4
(47.4)
5.3
0.9
0.9
(4.8)

109.3
45.4

110.5
45.9

28.4
3.4
3.9
(7.6)
28.1
(21.9)

6.2

(2.5)
3.7
1.5

5.2
(0.9)
3.2
(0.9)
(7.7)
1.3

0.2
-

8.6
3.5

%

12
10
87
(12)
8
(13)

4

(33)
2
18

3
(2)
61
n/a
n/a
27

-
-

8
8

*  Adjusted NPAT and earnings per share above are post non-controlling interests and exclude gain on associate dilution, one-off gain on sale of business,  

associate one-off tax gain, associate fair value revaluation loss, and non-cash acquired intangible asset amortisation. See Note 6 of the financial statements  
for reconciliation to reported NPAT and earnings per share.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
08

CHAIR AND CHIEF EXECUTIVE  
OFFICER’S REPORT

customers to differentiate their  
offerings and where possible reduce  
the number of friction points in the buy/
sell process. Products such as advertising 
depth, instant offer and the launch of 
our natural language search are three 
clear examples of the effort going into 
strengthening our market leading 
products. There is plenty more to come 
with our investments in data science 
and artificial intelligence providing 
further opportunities to create more 
compelling personalised experiences 
for consumers and our commercial 
customers. 

The Stratton management team have 
worked tirelessly over the past 12 months 
to reset the business back onto a path 
of growth by making a number  
of operational and product changes. 
There is still much to be done but the 
business has been able to demonstrate 
the positive impact of the changes 
made by delivering solid pcp revenue 
growth in the 4th quarter.

We see our international expansion as 
one of the key contributors to our long 
term growth strategy, and over the past 
twelve months we have continued to 
see some very positive developments. 
In February this year we acquired the 
online automotive classifieds business 
Demotores in Argentina, Chile and 
Colombia, which further consolidated 
our strong position in Latin America.

We have continued to work well with 
our partners in Brazil and South Korea 
and have seen excellent growth in these 
markets as the management teams  
of both Webmotors and SK Encar 
continue to extend their market leading 
positions. A number of times this year 
we visited each of these important 
operations and have established closer 
operational and governance links with 
our partners. In all of our Latin American 
markets our customers are looking to 
build on their digital selling capability. 
We believe that with our technology 
and IP, we are in a strong position to 
support the evolution of these markets 
over time.

Cameron McIntyre
Managing Director and CEO

Jeffrey Browne
Non-Executive Chair

Thank you for your support of our world 
class organisation this year. It has been 
an amazing year at carsales, during 
which many new milestones were 
reached and challenges overcome.  
We are in excellent shape and  
focused on the year ahead.

It’s very pleasing to report yet another 
year of record financial performance 
with revenue up 8% on the previous 
corresponding period (pcp) to $372.1m. 
There have been key contributions from 
carsales, core domestic business units; 
with Stratton Finance moving back into 
revenue growth in the 4th quarter,  
and our other adjacent business 
opportunities such as Redbook Inspect 
and tyresales continuing to demonstrate 
strong ongoing revenue growth.

Earnings before interest, tax and 
depreciation/amortisation (EBITDA)  
was up 4% to $176.5m with EBITDA 
margins contracting slightly to 47%.  
This performance reflects the ongoing 
expansion of core business margins,  
as the company continues to utilise its 
operating leverage, offset by our fast 
growing, early stage, lower margin 
businesses, such as tyresales.

Adjusted Net Profit After Tax (NPAT) 
increased 8% to $119.1m and total 
dividend payments in the FY17  
year were $92.2m; up 4% on the 
previous year.

This year marked the company’s 20th 
birthday. From our suburban beginnings 
on Blackburn Road in Mount Waverley, 
Melbourne, with the idea of developing 
a parts exchange product, we could not 
have imagined we would become the 
world class organisation of over 1,250 
people around the globe (and growing) 
we are today. 

Our operational performance
Domestic automotive selling conditions 
have remained consistent over the past 
twelve months, despite some month  
to month patchiness in new car sales 
volumes. We have seen consistent 
performance in metrics such as used  
car lead volumes and average time  
to sell with both steady.

Across both our consumer and 
commercial business units, we have 
continued to drive new product 
innovation in a bid to improve 
consumer experience, enable 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only09

Board changes
2017 marked the year Greg Roebuck, 
our carsales co-founder, decided that it  
was time to conquer his travel bug, his 
long list of hobbies and interests, and 
his desire to spend more time with his 
wonderful family. In March this year 
Greg retired from his position with the 
Company, and Cameron McIntyre was 
appointed to the position of Managing 
Director and CEO. While the departure 
of a very successful founder can be 
difficult, the Board has been very 
pleased with the smooth transition 
between Greg and Cameron and the 
positive response received to the 
change both internally and externally.

The Board would like to express its 
deep gratitude to Greg for his years  
of leadership and the passion and 
energy he brought to the business every 
day. Greg developed a dynamic and 
talented leadership team, and he has 
left the Company in the best of hands.

Executive changes  
in responsibilities
As a result of the change of Managing 
Director and CEO there were several 
changes in Key Management Personnel 
(KMP) responsibilities, which have 
supported the ongoing development  
of our KMP talent and succession 
planning. We have brought together  
all of our commercial customer 
operations under Anthony Saines, 
Managing Director Commercial, 
reflecting the converging demand  
for innovative data-rich products  
and services across our dealer and 
manufacturer customers. Our consumer 
businesses have been brought together 
under Ajay Bhatia, Managing Director 
Consumer Business, which will increase 
our focus on providing frictionless buy/
sell/own services to consumers at every 
point of their journey.

As the Company’s size and complexity 
have continued to evolve, we also  
made some very positive changes to 
the Executive Leadership Team (ELT). 
Michael Holmes our Executive Director 
Dealer, Nicole Birman, General Counsel 
and Company Secretary, Lisa Sheehan,  

Chief People Officer and Jason 
Blackman, Chief Information Officer, 
were all appointed to the ELT. They 
bring with them extensive carsales and 
industry experience, which has further 
enhanced the capability and diversity  
of the team. Andrew Demery and Kellie 
Cordner, our most capable CFO and 
CMO, continued to maintain their 
positions on the ELT throughout the year. 

Capital management
carsales regularly reviews its capital 
structure to ensure it is maximising 
returns to shareholders. Continued  
solid earnings growth, coupled with 
prudent balance sheet management 
which includes relatively low gearing 
enable the Company to consider  
capital management initiatives  
on an ongoing basis.

People and community
People are at the heart of carsales’ 
success and we pride ourselves on 
developing a collaborative and 
innovative culture. We have invested  
(and will continue to do so) in the 
development of a strong and highly 
capable team to ensure we are in the 
best position possible to leverage the 
growth opportunities ahead.

In addition to continuing our sponsorship 
of two university students through  
our carsales Foundation scholarships, 
this year we launched the ‘Next Gear’ 
Graduate Program, which will see the 
intake of eight university graduates  
from early 2018 in both commercial  
and technology disciplines. We had  
an overwhelming response to our first 
formal graduate offering and we are 
very pleased with the graduates who 
will be joining us in 2018. The intake 
selection program involved many  
of our senior business leaders who  
were enormously impressed with  
the level of talent they saw. We are 
pleased to be closely supporting  
the development of local talent  
while building generations  
of carsales leadership to come.

Our support of community is an 
important part of who we are and  
we have once again continued to 
strongly advocate for the White Ribbon 
program. Given the importance of the 
prevention of domestic violence against 
women and the large male audience  
we having using our sites every day,  
we are in a strong position to enhance  
and promote community awareness  
of this important program. 

The Board has declared a final FY17 
dividend payment of 21.5 cents per 
share fully franked, up 10% on pcp, 
bringing the total FY17 dividends to 
40.2 cents per share and representing 
an increase year on year of 2.9 cents per 
share – or 8%. The Board believes that 
the current dividend payout ratio of 
adjusted earnings of 81% reflects an 
appropriate balance between profit 
distribution to shareholders and 
reinvestment in the future growth  
in earnings. 

Towards a successful FY18
We are extremely grateful to the team 
we have at carsales. Our success is a clear 
and direct result of their passion and 
dedication to the Company. Our people 
are the envy of the markets they serve 
and we would like to publically thank 
each and every one of them for what 
they bring to our business each day. 

Finally, on behalf of the Board we would 
like to thank all of our customers and 
partners around the world for their 
support and engagement over the past 
12 months and we look forward to 
working with them all again in FY18. 

Thank you for your support of our  
world-class organisation.

Jeffrey Browne
Non-Executive Chair

Cameron McIntyre
Managing Director  
and CEO

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
10

OUR  
STRATEGY

OUR STRATEGY IS TO GROW THE THREE PILLARS OF OUR BUSINESS: CORE ADVERTISING 
AND DATA SERVICES, COMPLEMENTARY ADJACENT BUSINESSES, AND INTERNATIONAL 
OPERATIONS. THIS STRATEGY ALLOWS US TO MAXIMISE VALUE FOR OUR CUSTOMERS 
AND SHAREHOLDERS BY EXPANDING THE BREADTH AND DEPTH OF SERVICES WE 
OFFER ACROSS NEW MARKETS AND GEOGRAPHIES.

Advertising and data services are the 
foundation of our business and we  
will continue to provide a compelling 
world-class experience for consumers 
and customers as we bring together 
buyers and sellers. Innovation is vital  
to ensuring our network of sites is  
the No.1 destination for auto intenders  
in the markets in which we operate.  
Our core products include classified 
advertising, display advertising and  
data and research services. 

But connecting buyers and sellers is 
only one part of our business. We strive 
to provide a frictionless end-to-end 
buying and selling experience and 
leverage our trusted brand and 
customer relationships throughout the 
ownership period. We have a number of 
adjacent businesses and services, such 
as Stratton Finance, RedBook Inspect, 
RedBook Warranty, PayProtect and 
tyresales.com.au, that all extend the 

core services we offer and increasingly 
engage with the consumer during the 
ownership period. 

Over the next year we will continue to 
invest in new products and businesses 
to benefit our consumers and customers. 
We anticipate growing these businesses 
and services and expanding the range 
of ownership services we provide over 
the coming years. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only11

operations in

12 countries

worldwide

To reflect the evolving needs of our 
customers and provide a seamless 
range of integrated services, in March 
2017 we brought together all of our 
Australian customer-facing operations 
into two divisions – commercial and 
consumer. The commercial division 
comprises our dealer, agency and 
manufacturer focused teams,  
reflecting the increasing

closeness between manufacturers  
and dealers and the alignment in  
the demand for data driven advertising 
solutions. Our consumer team brings 
together all of our membership, 
consumer classified products and 
adjacencies into a single division to 
focus on providing a frictionless buying, 
selling and ownership experience. 

We have operations in 12 countries 
around the world and our strategy  
to leverage and extend the 20 years’ 
experience carsales has in Australia into 
developing markets globally continues. 
We seek to be a compelling No.1 in  
the markets in which we operate and 
utilise our global technology platform 
and IP to bring the same experience  
to consumers and customers no matter 
where they live. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only12

OUR
CUSTOMERS

OUR CUSTOMERS ARE THE LIFE BLOOD OF OUR BUSINESS AND THIS YEAR HAS SEEN US 
INCREASE OUR FOCUS ON THEM. WE HAVE CONCENTRATED ON SEAMLESS CUSTOMER 
OUTCOMES BY BRINGING TOGETHER ALL OUR CUSTOMER FACING TEAMS INTO TWO DIVISIONS 
– CONSUMER AND COMMERCIAL. WE HAVE OVER 250 PEOPLE IN AUSTRALIA WHO INTERACT 
WITH CUSTOMERS DAILY AND ARE DEDICATED TO MAKING THEIR EXPERIENCE WITH CARSALES, 
A GREAT ONE. 

4.7 million members. This audience 
drives higher engagement. Investment 
in greater personalisation and one-to-
one member marketing capability is 
yielding good results. This year has seen 
us grow both active members and 
member sign-in rates. 

tyresales has continued to grow its 
market share and is now cementing 
itself as a significant player in the 
Australian tyre market. tyresales 
continues to delight consumers  
by being a transparent, safe and  
cost-efficient place to buy the right  
tyres for their vehicle. This year has  
seen accelerated growth, almost 
doubling the volume of tyres sold  
year on year. We have worked to 

expand our consumer offering whilst 
maintaining a customer satisfaction 
rating of well over four stars on 
productreview.com.au.

4.7m 

members in 
Australia

over

125,000

inspections carried 
out this year

Consumer
This year has seen us increase our  
focus on the consumer and put our  
goal of delivering a frictionless buy/ 
sell/own experience at the centre  
of all we do. This has been positively 
reflected in customer satisfaction 
metrics as well as the performance  
of our complementary adjacent 
products and services. 

Our peace of mind offering was 
extended this year to help consumers 
buy and sell with greater trust and 
certainty. For those consumers who 
want to get an immediate sales result  
or are not confident about dealing  
with buyers in a traditional sale process,  
our instant offer product has proved 
popular. The introduction of RedBook 
Warranty enables buyers to cover their 
cars outside manufacturer warranty 
periods, to avoid unexpected costs. 
PayProtect, an escrow service powered 
by Assembly, has been integrated into 
the transaction journey to help remove 
payment risks for both buyers and 
sellers transacting online.

Our RedBook Inspect vehicle 
inspections service continues to 
resonate with buyers, driving solid 
consumer growth, and with business 
customers such as Uber. RedBook 
Inspect retail pre-purchase, asset 
finance inspection services and private 
inspections have all performed well,  
with over 125,000 inspections carried 
out this year alone. More RedBook 
Inspect Approved Roadworthy Stations 
have been rolled out in QLD, NSW and 
ACT, which will allow us to maximise 
utilisation of the assets of the business.

One of the major opportunities that 
carsales has in Australia lies with our  

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only13

functionality for our dealer customers, 
whilst also migrating the platform to the 
cloud in order to scale globally. In adding 
more mobile solutions for dealers, we 
aim to put the most relevant information 
into dealers’ hands in real time. 

Our focus on depth products for dealers 
has delivered good growth this year and 
the demand for these products across 
our customer base bodes well for the 
growth opportunity in coming years. 
Our dealer customers now receive more 
information than ever into the 
performance of their businesses on our 
platforms and the quality of consumer 
interactions generated. We aim to 
constantly improve the depth and 
breadth of these insights as we invest 
further in data science and 
data visualisation tools. 

We are training more and more dealers 
and sharing knowledge at more and 
more events so our customers can make 
smarter business decisions. This year saw 
the advent of more training seminars 
for our dealer clients, and the registered 
numbers exceeded expectation. There 
were over 180 attendees from dealers 
nationally, and the attendee mix of each 
session included employees from both 
franchised and independent businesses. 
The training commitment will continue 
into FY18, with sessions conducted 
quarterly throughout the country.

We continue to evolve our non-
classified advertising products and 
services to be more data-centric and 
provide attribution, whether they are
for dealer, agency or OEM customers. 
Our relationships with manufacturers 
have continued to improve and our 
wider suite of advertising solutions 
and insightful products are all gaining 
increased traction. The increased take- 
up of clearance centres, website builds, 
certified pre-owned programs, click-to-
buy sales and one-off consumer events 
such as the Hyundai Hail Sale have 
delivered our manufacturers and 
dealers pleasing results.

We continue to expand our portfolio  
of bespoke ‘native’ ad units that 
are focused on delivering strong 
commercial outcomes rather than 
simply generating ad impressions.  
We help our manufacturers save money 
as well as spend money more wisely. 
Clients can target consumers more 
effectively to reach the right audience  
at the right time in the right context  
as we continue to add value from  
our investments in insights and  
data science. Our investment in 
programmatic solutions takes advantage 
of the structural change sweeping the 
advertising industry whilst maintaining 
our laser-like focus on data integrity  
and protection. 

Commercial 
carsales is helping to change the way 
the automotive industry works, bringing 
manufacturers, dealers and media 
agencies closer together. Our philosophy 
of ‘genuine buyers, authentic data, 
products that work’ is paying dividends 
in the results delivered to all our 
customers, and our financial 
performance. Our focus more than ever 
is around creating innovative, data-rich 
products and services that provide 
unmatched insights into industry and 
consumer behaviour, as well as helping 
our customers achieve their commercial 
goals in a way that works for them.

Our commercial customers are 
increasingly seeing carsales as a 
business partner to help them achieve 
success in all areas of their business, 
rather than just a supplier of leads, 
advertising space and raw data.

The vast reservoir of valuable data our 
business generates is transforming the 
way our commercial customers make 
decisions and interact with consumers. 
Consumers move effortlessly between 
desktops, tablets and smartphones  
and our data enables us to assist our 
commercial customers to interact  
with consumers via a more  
personalised experience. 

Our unparalleled commitment to dealers 
over the years has been rewarded  
with strong beneficial relationships  
and a focus on delivering successful 
outcomes for all parties. This year we 
have made further investments in our 
relationships by setting up the Dealer 
Comparison Board and Dealer Advisory 
Board to enable us to work together 
more closely, and roll out mutually 
beneficial products and services. 

We are continually investing in  
our platforms to deliver better 
performance and increased  

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
14

OUR
GLOBAL BUSINESS

THIS YEAR HAS SEEN CARSALES INCREASE ITS  
COMMITMENT TO OUR OVERSEAS BUSINESSES  
AS WE BUILD FOR FUTURE GROWTH.

Our strategy is to be the compelling 
and trusted market leader in every 
market in which we operate and to  
act as a truly global business. FY17 has 
seen us strengthen the management 
and processes in our international 
businesses, and continue the roll out  
of our technology and IP, making us  
the number one auto classifieds 
network in Latin America.

We are seeing positive signs that our 
focus on improving operational metrics 
and customer experience is positioning 
us well to deliver growth for all our 
international investments. 

We have significant interests in the 
top three economies in Latin America. 
The purchase of Demotores (with 
operations in Argentina, Chile and 
Colombia) in 2017 helped extend  
our presence in the region and 
strengthened our market position  
in Chile. Our confidence in the region 
underpins our investment strategy  
of taking full or majority ownership  
of investments.

Mexico has a strong new car market  
with production now at an all-time high.  
The Mexican market saw its best ever 
year in terms of new car sales in the 
calendar year 2016, and 2017 is promising 
to be just as impressive. We continue to 
strengthen our position in the Mexican 
market as we extend into Mexico City, 
and have seen significant increases in 
dealer numbers, leads and conversion 
across the country.

We have delivered a new retail site  
and app in Mexico, a new retail site  
in Chile and our leading technology  
has been installed across the region, 
underpinning our performance and 
improved customer experience. 

Webmotors is continuing to extend its 
position as the number one auto portal  
in Brazil with strong traffic and lead 
growth. Investments in product and 

technology together with a strategic 
focus and operational excellence sees 
Webmotors well positioned to benefit 
for a rebound in macro-economic 
conditions.

Our Latin American businesses are  
now working collaboratively across  
the region. This has been significantly 
aided by seconding senior carsales  
staff from head office into the region  
to strengthen the teams, share our 
knowledge and facilitate collaboration. 

SK Encar has delivered strong growth 
through continued deployment of 
dealer products, including inspections 
and depth products, combined with 
growth in display advertising. South 
Korean turmoil both domestically and 
within the region, has failed to deter  
the business from achieving strong 
results during the year.

We are seeing positive signs that 
our focus on improving operational 
metrics and customer experience is 
positioning us well to deliver growth 
for all our international investments.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
OUR
BRANDS

Domestic

Domestic products and services

International

15

Acelera hacia tu próximo auto

cl

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only16

BUILDING  
OUR BRANDS

carsales attracts more web visitors in 
Australia every month than any other 
competitor and our visitors spend  
more time within the site.

carsales’ sponsorships across a number 
of sporting codes (AFL, NRL, State  
of Origin, V8s and the Melbourne 
Renegades BBL Team), continue to  
be an important part of our marketing 
mix, delivering top of mind awareness 
and allowing us to reach a broad and 
engaged Australian audience. These 
sponsorships put us in the top rating 
Australian TV programs for the year, 
giving us invaluable prime time 
exposure within an environment  
which talks right to the beating  
heart of Australia’s passion for sport. 

We reached a cumulative audience  
of over 55 million people with our  
AFL sponsorship. 

Our sponsorship of the State of Origin 
reached a similar audience across  
the three games and culminated with 
Australia’s most watched TV program  
so far in 2017.

In February 2017, carsales announced a 
global ambassadorship with F1 Red Bull 
driver Daniel Ricciardo. The relationship 
was established to support carsales’ 
overall brand strategy of helping 
Australians buy, sell and own a car with 
ease and confidence. The connection 
between Daniel and carsales was a clear 

one – he knows cars and we know cars. 
Working with Daniel from a marketing 
perspective has enabled us to bring 
together speed, success and innovation, 
which are key traits that align Daniel 
with the carsales brand. The campaign 
reinforced our position as the market-
leading destination for buying and 
selling cars, with over 200,000 cars  
for sale and millions of data points 
available to help inform consumer 
purchase decisions. 

In November 2016, we launched an 
extension to our content offering – 
Carpool. As part of our deep 
understanding of our customers,  
we realised that our existing editorial 
offering had allowed us to establish  
a relationship with car enthusiasts, 
however we needed to broaden our 
offering to cater to those who see cars 
as primarily a utility. By creating this 
destination, we empower every-day car 
buyers and sellers with information and 
advice to help them make better car 
buying decisions. Carpool content and 
our video watch time is over 75,000 
hours. This time spent engaging with 
the brand on a 1-1 level allows us to 
deepen our customer relationships.  
We have also seen a significant shift  
in our make-up of engaged audience  
in social – prior to Carpool, our 
demographic split was 85% male/15% 
female – our split has now moved to 
58% male/42% female, delivering on 
one of our core brand objectives. 

In June 2017 we signed an agreement 
with News Corp Australia to sponsor  
the company’s new look Motoring 
section across its major metro and 
regional titles. The print sponsorship 
deal also includes integration of 
carsales branded content into the 
publication. The agreement includes  
a direct link to carsales.com.au from the 
news.com.au website. The sponsorship 
sees two leaders coming together to 
enable better customer access to cars 
and further amplification of the carsales 
brand. This is another route to carsales 
for consumers and grows our audience 
even further, cementing our leadership 
in the market. 

PREFERENCE
4X more preferred than our 
nearest competitor

(i)

(ii)

TRAFFIC
2X the traffic (across  
desktop, mobile and app)  
of our nearest competitor

(iii)

VISITATION
6.5 minutes spent on site
38% more time than  
any other competitor

BOUNCE RATE
2.3X lower than our  
nearest competitor

(iv)

(i)  Nature Research Australia, 2017.
(ii)  Nielsen, 2017.
(iii)  Market Intelligence, 2017.
(iv)  Similarweb, 2017.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only17

Global ambassadorship 
F1 Red Bull driver  

Daniel Ricciardo

“I really admire the success carsales 
has had in Australia and more 
recently at an international level. 
It’s for these reasons that this 
ambassador role feels like  
a very natural fit for me. I will  
be very proud to race with the 
carsales brand on my helmet  
and cap across the 2017 season.”

SUBARU’S 
NEW BABY 
SOFT-ROADER

ROOM TO GROW FAMILY SIZE: 

HONDA’S BIGGER CR-V

ROAD TESTANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only18

OUR
FUTURE

FOR 20 YEARS CARSALES HAS BEEN A LEADING INNOVATOR  
IN AUTOMOTIVE DIGITAL ADVERTISING IN AUSTRALIA. 

lead this evolution with strong 
relationships with dealers, manufacturers, 
and all the other participants in the 
automotive value chain. 

A.I. in action – Cyclops
Cyclops Image Recognition Software 
was developed this year to improve the 
efficiency, accuracy and consistency of 
photos uploaded to ads on site. 

The cutting-edge software, with  
97.2% accuracy, automatically selects 
and assigns angles to each image 
uploaded by our photographers  
directly onto the carsales platform  
to help showcase various aspects  
of the vehicle. Cyclops also has  
an AI feedback mechanism so it  
automatically learns from its mistakes  
and improves accuracy over time.

Prior to the implementation of Cyclops 
on the carsales platform, every image  
of a car uploaded into our carsales 
Media Library by Photo Services staff 
was manually categorised according  
to the angle featured in the image.  
Now with Cyclops, each image is 
automatically assigned an angle.

For example, a user who is selling an 
SUV and has uploaded images of the 
front exterior, side exterior, front seats 
and dashboard will be prompted to 
upload an image of the backseat too. 
This is because Cyclops knows this  
is one of the most common features 
people research when purchasing  
an SUV. 

Innovation will be central to the next  
era of carsales as we maximise the  
value of the data we generate. Our 
investment in data science and insights 
means we are delivering more and more 
insightful data to our customers. This is, 
in turn, building stronger relationships 
with manufacturers and dealers and 
giving consumers better experiences. 

We will continue to invest in innovation  
in order to streamline experiences  
for customers and make the process  
of buying, selling or advertising easier. 
Machine learning and artificial 
intelligence will be significant 
technologies that we can exploit  
to deliver benefits to customers  
and the Company. 

Our in-house developed products like 
Cyclops (an artificial intelligence-based 
product that reads photographs),  
Ryvuss (our intelligent search engine) 
and Pegasus (the latest version of our 
website), will be augmented by our 
natural language search interface  
– a first for automotive classifieds in 
Australia. Our new recommendation 
engine will make searching and 
researching faster and simpler, further 
augmenting the consumer experience.

Year after year, our business pushes 
technological boundaries and optimises 
processes. We are investing in a suite  
of data management and marketing 
activation tools so we can develop a 
unified real-time view of our customers 
– a ‘single source of truth’ – leading to  
a deeper, more anticipatory customer 
relationship.

The automotive market is evolving 
powered by technological change  
and demands from consumers.  
carsales is uniquely placed in the  
Australian automotive market to  

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
  
19

We will continue to invest in innovation in order to 
streamline experiences for customers and make the 
process of buying, selling or advertising easier. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only20

THE CARSALES  
WORLD

carsales.com Ltd
Staff: 502
Offices: Melbourne, Sydney, Perth, 
Adelaide and Brisbane

SK Encar – South Korea*
Staff: 125 
Office: Seoul

Stratton Finance
Staff: 230
Offices: Melbourne and Sydney 

tyresales
Staff: 14
Offices: Melbourne and Perth

Auto Exchange
Staff: 16
Offices: Perth and Melbourne

RedBook Inspect
Staff: 52
Office: Sydney 

SoloAutos – Mexico
Staff: 53
Office: Guadalajara

Chileautos – Chile
Staff: 36
Office: Santiago

Demotores – Argentina
Staff: 27
Office: Buenos Aires

Webmotors – Brazil*
Staff: 206
Office: São Paulo

* Reflects minority shareholding investments.

RedBook International 
Staff: 28

China 
Office: Beijing

Thailand 
Office: Bangkok

Malaysia 
Office: Kuala Lumpur

New Zealand 
Office: Auckland

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
 
 
 
 
 
 
21

EXPANDING  
GLOBAL NETWORK

AUSTRALIA/
NEW ZEALAND

223,805*
cars

LATIN AMERICA

509,414*
cars

THE CLOSE OF FY17 SEES OUR  
INTERNATIONAL PORTFOLIO WELL 
POSITIONED WITH STRONG ORGANIC 
GROWTH CONTINUING IN SK ENCAR,  
POSITIVE MOMENTUM BUILDING 
IN WEBMOTORS AND OUR LATAM 
STRATEGY ENHANCED BY THE 
ACQUISITION OF DEMOTORES, 
GIVING US ACCESS TO THE LARGE 
ARGENTINIAN MARKET AND 
CONSOLIDATING OUR NO.1  
POSITION IN CHILE.

*Cars advertised for sale on carsales network sites as at 30 June 2017.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only22

DIRECTORS’  
REPORT

YOUR DIRECTORS PRESENT THEIR REPORT ON THE CONSOLIDATED ENTITY (REFERRED  
TO HEREAFTER AS THE GROUP) CONSISTING OF CARSALES.COM LTD AND THE ENTITIES  
IT CONTROLLED AT THE END OF, OR DURING, THE YEAR ENDED 30 JUNE 2017.

Operational and Financial 
Review
Principle Activities
carsales is the Australian automotive 
classified market leader and facilitates 
anyone to buy and sell a car, bike, boat, 
caravan and much more across our 
network of sites (set out on page 15).

Online advertising includes carsales’ 
investment in tyresales.com.au which  
is an online tyre retailer that allows 
consumers to transact and purchase 
tyres; and RedBook Inspect which 
provides inspection services  
published online as part of  
classified advertisements.

Data, Research and Services
The carsales divisions of RedBook, 
LiveMarket, DataMotive and 
DataMotive Business Intelligence 
provide various solutions to a range  
of customers including manufacturers/
importers, dealers, industry bodies,  
and finance and insurance companies. 
They offer products including software, 
analysis, research and reporting, 
valuation services, website development 
and hosting as well as photography 
services.

Finance and Related Services
Finance and Related Services includes 
the Stratton Finance Pty Ltd subsidiary 
which provides innovative finance 
arrangements for vehicles, boats, and 
other leisure items, vehicle procurement 
and other related services to customers. 
Revenues arise from commissions paid 
by finance providers and other related 
service providers. It also includes the 
equity accounted associates RateSetter 
Australia Pty Ltd and PromisePay Pte Ltd.

Our key services, customers  
and geographies include:

Online Advertising Services
carsales Online Advertising Services 
can be broken into two key product  
sets being classified advertising and 
display advertising services.

Classified advertising allows customers 
(including dealers and consumers)  
to advertise automotive and non-
automotive goods and services for sale 
across the carsales Network. Classified 
advertising typically allows a customer 
to advertise their red brand X, model Y 
car with 20,000km for $10,000 on a 
carsales website. This segment includes 
services such as subscriptions, lead  
fees and priority placement services 
(depth products) across automotive  
and non-automotive websites.

Display advertising typically involves 
corporate customers, such as 
automotive manufacturers/importers, 
finance and insurance companies etc, 
placing advertisements on carsales 
Network websites. These advertisements 
typically display the product or service 
offerings of the corporate advertiser 
such as a special offer on new utes  
by manufacturer Z, or save 10% on 
insurance this month only etc, as  
banner advertisements or other 
sponsored links.

International
carsales has operations in overseas 
countries through subsidiaries, equity 
accounted associate investments and 
available-for-sale financial assets as set 
out below:

Online Automotive Classifieds:

•   Webmotors S.A. (operations in Brazil) 

– 30%

•   SK ENCARSALES.COM Ltd 

(operations in South Korea) – 49.9%

•   carsales Mexico SAPI de CV 

(SoloAutos) (operations in Mexico)  
– 65%

•   Chileautos SpA (operations in Chile) 

– 83.3%

•  Demotores Chile SpA (operations in 

Chile) – 100%

•  Demotores S.A. (operations in 

Argentina) – 100%

•  Demotores Colombia S.A.S. 

(operations in Colombia) – 100%

•   iCar Asia Limited (operations in 

Indonesia, Malaysia and Thailand)  
– 15.6%

Automotive Data Services:

•  Auto Information Limited  
(New Zealand) – 100%

•  RedBook Automotive Services  
(M) Sdn Bhd (Malaysia) – 100%

•  RedBook Automotive Data Services 

(Beijing) Limited (China) – 100%

•  Automotive Data Services  

(Thailand) Company Limited – 100%

This year has seen solid contributions from carsales’ core domestic 
business units and very pleasingly Stratton Finance moved back into 
revenue growth in the fourth quarter. Our other adjacent business 
opportunities such as RedBook Inspect and tyresales are continuing  
to demonstrate strong ongoing revenue growth potential. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
23

Group Financial Results
2017 was a strong year in most parts  
of the business as we continued 
to strengthen our domestic market 
position and deliver on our strategy  
of growth in core digital advertising  
and data services, complementary 
adjacent businesses and international 
markets. FY17 was another year of 
record financial performance with 
Group operating revenue rising to 
$372.1m, up 8% on the prior 
comparative period (pcp).

Group earnings remained solid with 
EBITDA up 4% on pcp to $176.5m  
and EBITDA margins of 47%.

Excluding the Finance and Related 
Services segment, revenue growth  
was 13% on pcp and EBITDA growth 
was 7% on pcp. 

Adjusted NPAT attributable to the 
owners of carsales.com Ltd was 
$119.1m, up 8% on the pcp. Reported 
NPAT attributable to the owners  
of carsales.com Ltd was $109.5m,  
up $0.2m on pcp.

The Directors believe the additional 
information on International Financial 
Reporting Standards (IFRS) measures 
included in this report is relevant and 
useful in measuring the financial 
performance of the Group. In particular, 
the presentation of ‘adjusted net profit’  
and ‘adjusted earnings per share’ 
provides the best measure to assess  
the performance of the Group by 
excluding gain on associate dilution, 
one-off gain on sale of business, 
associate one-off tax gain, associate fair 
value revaluation loss, and non-cash 
acquired intangible asset amortisation 
from the reported IFRS measures.

carsales Domestic Highlights 
Core domestic segments of Online 
Advertising Services and Data, Research 
and Services exhibited good revenue 
growth of 12% and 10% respectively, 
reflecting a solid performance from  
core digital advertising products. 

Growth was enhanced by acceleration 
in our adjacent businesses (particularly 
tyresales and Redbook Inspect)  
and premium listing/depth products.

Online Advertising Services
•  Dealer revenue was up 8% on pcp  
to $133.5m reflecting both solid 
growth in revenue from traditional 
transactional revenue products 
(subscriptions, leads and listings)  
as well as continued growth in the 
demand for premium listing and 
depth products. The introduction  
of free leads for used cars under  
$4k positively impacted used car 
inventory levels.

•  Private revenue is was up 27% on pcp  

to $65.0m reflecting both strong 
growth from adjacent markets 
(particularly tyresales and Redbook 
Inspect) and an improved performance 
in core private online ads, which 
benefited from an increase in the  
take up of premium listing products. 
Private automotive ad volumes were 
up 8% in the second half supported 
by the extension of the basic free  
ad threshold to cars under $5k. 

•  Display revenue up 7% to $70.6m 

reflecting the continued demand from 
OEMs for our evolving product set. 
Our insights and analytics capability  
is being integrated with the core 
display product set making our 
products stickier and enabling  
better targeting of our solutions.  
Our relationships with OEMs  
continue to improve across the  
board with refreshed products  
such as clearance centres, certified 
pre-owned programmes and ‘main 
events’ continuing to deliver 
significant value for customers.

Data, Research and Services
Data, Research and Services revenue 
was up 10% to $39.3m. There was 
strong demand for our Data, Research 
and Services from OEMs, with the 
business demonstrating its agility  
in responding to changing customer 
needs in an increasingly data driven 

market place. There was continued  
solid growth from Livemarket, driven 
 by volume growth and yield. Our 
RedBook business continues to expand 
its product range and capability and  
to display pleasing growth.

Finance and Related Services
Finance and Related Services revenue  
is  down 12% to $55.4m, with gross 
profit down 5% on pcp to $44.7m, 
reflecting volume capacity constraints 
experienced by a major lender 
throughout the year. The business 
responded well to this challenge  
with overall core finance broking 
revenue declining by only 3% on pcp 
and 8% up on pcp in the second half. 
Underlining this improvement, the 
volume of loans financed still grew 
between FY16 and FY17. However,  
this was offset by lower yields being 
achieved on reduced average volume 
bonuses. Finance lead generation 
remains strong and initiatives are being 
put in place to improve conversion 
rates, with a lower cost to serve.

Domestic Operations
Costs were well controlled across  
the business leading to EBITDA up  
4% on pcp to $176.5m. EBITDA margins 
declined from 50% to 47% reflecting  
the issues experienced in the Finance 
segment, and the increased contribution 
of lower margin adjacent services, 
particularly tyresales and Redbook 
Inspect. Underlying core domestic 
business margins improved 1% on  
pcp. Depreciation and amortisation 
increased by $2.5m on the prior period 
reflecting acquisition intangible asset 
amortisation and depreciation of 
capitalised labour supporting group 
wide integration and globalisation 
projects. Net finance costs fell  
by $1.5m to $6.9m reflecting lower 
average debt levels through the year. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only•  Competition – the online automotive 

advertising industry is highly 
competitive. carsales’ performance 
could be adversely affected if existing 
or new competitors reduce carsales’ 
market share from its current level,  
or constrain carsales’ ability to 
command market-leading prices for 
products and services. 

•  Downturn in the Australian economy, 
motor vehicle or general advertising 
market – the performance of carsales 
will continue to be influenced by the 
overall condition of the motor vehicle 
market. The motor vehicle market is 
influenced by the general condition 
of the Australian economy, which  
by its nature is cyclical and subject  
to change. In addition, carsales 
derives a significant proportion of its 
revenue from display advertisers on 

24

DIRECTORS’  
REPORT CONTINUED

carsales International Highlights
carsales holds a number of investments 
across the Latin American and Asian 
regions. Its two major investments are 
equity accounted stakes in South Korea 
(SK Encar) and Brazil (Webmotors) with 
both businesses showing promising 
signs in FY17. SK Encar recorded an 
outstanding result in FY17 with 
underlying local currency revenue  
and EBITDA increasing by 29% and  
32% respectively. Webmotors recorded 
an underlying local currency full year 
revenue and EBITDA growth of 9%  
and 8% in FY17, with a strong H2 
performance where revenue and 
EBITDA were up 15% and 44% on  
pcp respectively.

The Company also holds controlling 
interests in online automotive 
advertising companies operating in  
the Latin American region (Mexico, 
Chile, Argentina and Colombia) and 
operates its RedBook data business 
throughout Asia. The international 
segment contributed $8.3m to Group 
revenue – up 87% on the prior year.  
The acquisition of Demotores has 
cemented carsales’ position as the 
number one automotive classified 
network in Latin America. Given the 
significant opportunity in this region, 
our focus is to grow market leadership 
and strengthen product and technology 
capabilities through implementation  
of carsales’ IP and technology.

Outlook
Domestic core business performance in 
July has remained solid. We expect our 
domestic adjacent businesses to 
continue to build scale and breadth 
consistent with FY17 and our premium 
listing and depth products to continue 
growing well. 

Assuming market conditions remain 
stable, we anticipate revenue, EBITDA 
and NPAT growth will remain solid in 
the domestic core business. Our Finance 
and Related Services business has 
demonstrated signs of stabilising in  
Q4 which we anticipate will continue 
into FY18.

In terms of international outlook, 
assuming market conditions remain 
stable, SK Encar is expected to 
experience continued good local 
currency revenue and earnings growth. 
In Brazil, there have been some recent 
improvements in the macroeconomic 
environment. Subject to the continued 
stabilisation of the economy, we expect 
to see solid local currency revenue and 
earnings growth in FY18. The continued 
integration of core carsales IP and 
technology into the Chilean, Mexican 
and Argentinian businesses will continue, 
which should provide a solid uplift in 
their revenue and earnings in FY18.

Risk
Being a complex business in a growth 
market carries with it a number of risks 
that the Company manages including, 
but not limited to:

•   Maintenance of professional 

reputation and brand name – the 
success of carsales and its businesses 
around the world is heavily reliant  
on its reputation and branding. 
Unforeseen issues or events, which 
place carsales’ reputation at risk,  
may impact on its future growth  
and profitability.

•  Relationship with dealers and motor 

vehicle dealers and automotive 
manufacturers (OEMs) – carsales 
derives a significant proportion of its 
revenue from motor vehicle dealers 
and OEMs. A change in the size and/
or structure of this market could 
impact carsales’ earnings. In particular, 
consolidation of the dealer market 
with fewer, larger dealers or increased 
manufacturer control of dealers’ 
online advertising activity may impact 
upon the prospects of carsales. In 
addition, a significant proportion  
of carsales’ revenue is generated 
under monthly agreements with 
motor vehicle dealers. Should a 
significant number of dealers cancel 
or fail to renew their agreements,  
this may have an adverse effect on 
the financial performance of carsales.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
25

its network of websites. A decline or 
significant change in the advertising 
market as a result of broader 
economic influences or changing 
advertiser trends that could have a 
negative impact on carsales’ earnings.

•  Cyber Security – the cyber threat  
to companies around the world is 
growing and unrelenting, carsales as 
an online business is not immune to 
these risks. carsales is vigilant and 
proactive in its approach to cyber 
security, investing resources to meet 
the challenges of a complex cyber 
environment in order to protect our 
customers’ data. A cyberattack or 
hack of carsales systems could have 
serious impact on the Company’s 
reputation, operational and financial 
performance.

•  Information Technology – carsales’ 
business operations rely on owned 
and 3rd party IT infrastructure and 
systems, including reliance on 
Amazon Web Services and other 
cloud service providers. Any 
interruption to these operations or 
loss of customer data could impair 
carsales’ ability to operate its 
customer facing websites which  
could have a negative impact  
on carsales’ financial performance  
and reputation. carsales’ future 
performance will also depend  
on its ability to monitor and manage 
major projects such as website 
upgrades and other projects  
involving its IT infrastructure. 

•  International expansion – with the 

expansion of the business into new 
high growth international geographies, 
the Company becomes exposed to 
the macroeconomic environment  
of these markets as well as to 
fluctuations in exchange rates.  
The Company may not be able  
to fully recoup its investment in  
these markets should it not be  
able to accelerate the growth  
of its businesses through the 
implementation of carsales’  
business models, intellectual  
property and technologies.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
26

OUR  
PEOPLE

160

new staff joined  
in Australia

OVER 
4,000

hours of training attended

7,900

applicants for  
vacant roles

80

people  
learning Spanish

OVER 
300

people attended  
discussion group sessions

150,582

phone calls answered by 
customer service team

59,486

customer emails  
responded to

OVER 
400

Graduate Program 
applications

84% 

customer service  
team Customer  
Satisfaction score

1,879,692

Australian customer ads  
and edits approved by staff

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only27

WE WORK IN A FAST-PACED AND DYNAMIC BUSINESS ENVIRONMENT, WHICH MEANS THAT ATTRACTING 
AND RETAINING THE BEST GLOBAL TALENT IS ESSENTIAL TO OUR SUSTAINED SUCCESS.

Our people are highly skilled, experienced and have our values and behaviours at their core. We are always looking 
at ways to provide more opportunities for our team to learn and evolve, and we work hard to provide a diverse 
environment that is inclusive and collaborative with a strong social conscience. To achieve this environment, we 
promote a culture of feedback so we can continuously improve. Some of our more formal feedback initiatives 
include our annual engagement survey and discussion groups.

Agostino Giramondo
Sales and Strategy Director –  
OEM and Media 

carsales is an extraordinary 
business, the opposite of ordinary, 
and filled with people exceptional 
in character. I know this as I can 
compare it to other organisations 
I’ve worked with that have all been 
good, but not in the league of 
carsales. I love being a part of 
something that makes a difference 
to its customers and employees.  
I love that everyone cares and that 
you have flexibility when needed. 
Every day we have our tasks, but 
the workplace is open and I get  
to interact with so many smart  
and passionate people across  
the business. It means I am  
always learning.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only28

OUR  
PEOPLE CONTINUED

Diversity
We are committed to creating a diverse 
and inclusive work environment, with 
particular focus on gender equality.

A diverse and inclusive working 
environment provides a wide range  
of perspectives, innovation and 
engagement, and improved operational 
performance. To achieve this 
environment, we promote a workforce 
that embraces and respects diversity 
 and inclusion through our Diversity  
and Inclusion Council, as well as our 
Diversity Strategy. 

We are proud to have been awarded 
the Workforce Gender Equality 
Employer of Choice citation for 2016  
in recognition of our systematic and 
strategic approach to achieving  
a gender diverse workplace. We  
will continue to strive to exceed  
the expectations of WGEA year on  
year. In accordance with the Workplace 
Gender Equality Act 2012, carsales 
submitted a report to WGEA. This report 
provided information on carsales’ 
policies and gender diversity numbers 
across the business. 

This report is available in the Investor 
Centre on the Company website at 
shareholder.carsales.com.au/Investor-
Centre/. 

Katherine Barrett
Senior Product Manager – 
Membership

I was a terrible lawyer so I was relieved 
to find a home in technology. The 
technology network introduced  
me to carsales (via a stop with the 

government and a start-up), and  
now I get to spend my days working 
with the research, development and 
operations teams to create the best 
consumer experience possible. Since 
joining carsales I’ve attended my first 
AFL game, debated the best beer, 
celebrated birthdays, babies, product 
releases, perfected my high-five and 
taken road trips to see the Toyota 
factory and Star Wars. 

carsales has really supported my 
career development. Last year  
when I spoke at the 2016 Product 
Management Festival in Switzerland  
I stood on stage with a ‘good luck’ 
card signed by our CEO, COO  
and CIO and knew that the whole 
team was behind me.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
29

Engaging our people in driving 
social change

In 2016 carsales’ began its
commitment to the White Ribbon 
Accreditation Program. The ambition  
is to prevent men’s violence against 
women through raising awareness, 
education and support. We are proud 
to be taking a corporate leadership  
role in what is a significant social  
issue in Australia and we recognise this 
confronting issue may be impacting our 
people and the 2.6 million consumers 
we connect with online each month.

We have invested extensively in raising 
awareness and have educated all 
people managers on how to identify 
and support staff directly or indirectly 
impacted by domestic of family violence.

Objective 3
Foster an inclusive culture and 
environment in which women network 
and mentor each other to progress  
their careers within carsales.

Initiative
We continued providing women  
with mentoring opportunities and 
encouraging the women’s networking 
group. We also celebrated International 
Women’s Day.

Outcome
The FY17 mentor program has over  
40 female participants involved. 

Our female networking groups hosted 
several sessions and the business 
collectively celebrated International 
Women’s Day with a networking event 
and inspiring guest speakers.

Objective 4
Continue to enhance flexible workplace 
arrangements for both women and 
men. Enabling our people to manage 
work/life commitments and preferences.

Initiative
The company continue to provide 12 
weeks parental leave and 2 weeks Dad/
Partner leave, as well as supporting part 
time options, child care referrals and 
flexible re-entry into the business from  
a period of parental leave.

Outcome
In FY17, 11 members of the carsales 
team took parental leave and carsales  
is currently supporting 12 members  
of staff with formal flexible working 
arrangements. 

In addition to our diversity strategy,  
we also have a set of specific gender 
equality objectives we focus on, as  
set out below.

Objective 1
Continue to grow the number  
of women in senior roles and 
professions where women are 
traditionally under represented. 

Initiative
Initiatives include ongoing education  
of managers on the importance of a 
diverse workforce and an executive-led 
Diversity Steering Committee. 

Continue to maintain quotas for 
recruitment shortlists and review all  
job advertisements for gender bias.

Outcome
In FY17 64% of appointments  
were female and 35% of managerial 
appointments were female.

Objective 2
Continue to implement career 
development programs to prepare 
women within the business to take  
on more senior roles.

Initiative
This year we developed a new 
leadership program, focused on the 
accountabilities of a leader and leading  
a high performance team. Additionally 
we continued providing training  
and development programs including 
communication, presentation, 
management and influence  
skills training.

Created and launched recruitment  
for the Next Gear Graduate Program.

Outcome
Our development programs had 35% 
female attendance, and 64% of FY17 
promotions have been female.

The 2018 Graduate intake has a 50/50 
gender split.

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30

OUR  
PEOPLE CONTINUED

Community impact
We strive to positively impact the 
community and make positive changes 
in all markets in which we operate.

The carsales Foundation is a registered 
charity, launched in early 2016. It has 
embarked on a two year partnership 
with Swinburne University and Curtin 
University aimed at educating the next 
generation, and donates to local 
charities through community grants 
nominated by our employees.  
We are proud to have raised  

and contributed close to $50,000 to  
our community through these initiatives.

Our people are our best advocates  
to drive social impact. One way we 
support them is contributing to causes 
they care about through the provision  
of community days. Over the course  
of 2016, our staff participated in 
community activities such as the RSPCA 
Million Paws Walk, the Cancer Council 
warehouse packaging, and the 
Melbourne Marathon supporting  
White Ribbon.

Engagement

We pride ourselves on having highly 
engaged people across the globe.
We are committed to attracting, 
retaining, engaging and developing  
the best people. We know creating  
an engaged workforce will enable  
us to continue to lead in product 
innovation and customer experience.

Mike Sinclair
Editor in Chief

One measure of a company’s success 
is its bottom line. Too often for 
commentators and analysts, it is the 
only measure. The other, all too easily 
glossed over, but arguably just as 
important in the long term, is the 
capability and the spirit of its people. 
As one of those in on the ground floor 
of the digital wave, when the ‘modern’ 
carsales was created with the purchase 
of online assets from Nine and PBL, I 
arrived from the ‘other side’. My brief 

was to create an editorial arm for the 
new, bigger and burgeoning business.  
To create a public ‘voice’. Truth be 
known, even then carsales already had 
a compelling voice – its people. With 
their enthusiasm and engagement 
they spoke clearly to the Company’s 
future. But most of all, in their attitude 
and actions, they created our future 
ASX100 Company’s culture. carsales  
is very clearly an automotive business. 
It’s very clearly a technology business. 
For those of us who have been here 
for the duration, it is above all a 
people business. In the early days 
those people strived to build the 
business, to give it a face and an 
identity. They spoke of a commitment 

to innovation, but, equally and crucially, 
acted upon it. Of the original teams 
that built the components that created 
the carsales we know today, only a 
relative handful remain. But much 
more importantly, the commitment  
to constant growth and improvement 
they lived and breathed is embedded 
in carsales’ corporate culture. 

carsales is a multi-faceted business,  
a business whose success will be a 
case study for future generations of 
commerce students. We have unique 
technologies. We have enviable IP.  
But most of all, the vital ingredient, the 
multiplier that makes it so much more 
than the sum of its parts; is its people.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
Learning and development

Our continued commitment to 
learning and development has  
seen our team attend over 4,000 
hours of training and development. 
Some of these include mentoring 
programs, our annual CEO 
scholarship award, leadership 
development, conferences, online 
learning plus internal and external 
training programs. 

Graduate Program
The carsales Next Gear Graduate 
Program launched this year. Eight  
of four hundred applicants will 
commence in the commercial, 
consumer and technology areas  
of business in 2018.

Hackathons
Hackathons are an opportunity  
for our people to engage cross 
functionally in a freestyle format 
aimed at promoting collaboration 
and innovation. This year 
participation levels were at  
a record high, with global first 
technology created and launched  
in our business.

Engagement survey
Annually we conduct an Employee 
Opinion Survey, with improvements 
seen year on year. Pleasingly in a 
year of significant internal change, 
our engagement increased by 6% 
and outperformed the specific  
‘tech’ industry benchmark.

31

David Campsell
Director International Operations

I joined carsales in 2007 as part  
of the merger with CarPoint (and 
related businesses) having started 
my career back in 1994 with what 
was then known as Equipment 
Research Group (ERG) before that 
business was purchased by Trader 
Classifieds in 2000. I’ve seen plenty 
of changes in the business during 
that time, which have significantly 
changed the way we all operate: 
changes such as not waiting for 
Thursdays, when the Trading Post 
was released, to find your next car, 
the widespread acceptance of 
mobile phones, and the introduction  
of social media such as Facebook.

Along the way carsales has always 
worked hard to stay up with and 
generally ahead of the curve, being 
willing to try something new, and 
listening to our customers. carsales 
has great leaders that provide  
a vision for the business  
to see it succeed not only here  
in Australia, but now in many 
countries around the world.

4,000

hours of training and  
development attended  
by our team

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32

OUR  
PEOPLE CONTINUED

I can proudly say working over here 
helped me transition comfortably.  
It always feels great to be a part  
of a workforce that has an amazing 
culture and making friends who  
are now ‘my mates’. 

Over this period, I have witnessed the 
change in language of a lot of people 
encouraging user centred design; our 
users being buyers, sellers, owners, 
dealers, etc. Coming from a pure user 
experience background, I was always  
a strong advocate of understanding 

users’ thinking, feelings and emotions 
and then translating all of that into 
engaging user interfaces and 
interactions. With our team having 
grown from a very small number to  
a large bunch of great UX designers 
working cross functionally in this 
business, it feels great to spread  
all of that research work amongst 
everyone here and assist in  
design direction.

Richa Khera
Lead UX Researcher 

My journey at carsales has been  
an interesting two-year rollercoaster so 
far. Apart from the challenge  
of moving to a new country and 
switching to a whole new culture,  

Environment

We understand that our resources are 
finite and it is important for us to protect 
the world we operate in. Whilst the 
nature of the carsales business has  
a low environmental impact, and we  
are not subject to any specific 
environmental legislation, the Company 
aims to minimise its environmental 
footprint. In all Company offices, 
carsales promotes recycling by having 
bins throughout our offices with a clear 
explanation on how to correctly recycle. 
We purchase only 100% recycled paper, 
enforce printing limits including default 
double-sided, black and white printing, 
and have implemented timed lights in 
all meeting rooms. The carsales head 
office in Richmond is certified as  
a 4.5 star NABERS-rated building and 
the new state of the art Sydney office  
is certified as yet to be rated.

carsales has introduced policies to 
reduce air travel and increased our use 
of video conferencing by implementing 
Skype for Business across the 
organisation, which are having  
a significant impact on both the 

Company’s environmental commitments 
and our financial targets. We replaced 
old mechanical hard drives in our 
storage area network with low-power 
SSDs (solid state discs) and renewed  
our complete bank of printers with  
new low-power ENERGY STAR certified  
and rated EPEAT Gold devices. 
The Company’s move to cloud-based 
solutions such as Amazon Web Services 
(AWS) helps deliver on our commitment 
to reduce our environmental footprint. 
Our key partner AWS’s long term goal  
is to power the global AWS infrastructure 
with 100% renewable energy. AWS 
exceeded its goal of 40% renewable 
energy by the end of 2016, and has set 
a new goal to be powered by 50% 
renewable energy by the end of 2017.

By working with AWS, we benefit from 
its continuous desire to increase the 
energy efficiency of its facilities and 
equipment, the innovation of the design 
and manufacture of its servers, storage, 
and networking equipment to reduce 
energy. AWS works with its various 
power providers that supply AWS 
datacentres around the world to

increase the availability of renewables  
in their power supply while maintaining 
low prices. AWS has funded 10 wind 
and solar power purchase agreement 
(PPA) to increase the overall amount  
of renewable energy available on the 
grids that serve AWS datacentres. 

purchasing

100%

recycled paper

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
CORPORATE  
GOVERNANCE

33

carsales is committed to being ethical, 
transparent and accountable in 
everything that the Company does.  
We believe this is essential for the long 
term performance and sustainability  
of our Company and supports the 
interests of our shareholders and other 
stakeholders. The Board of Directors  
is responsible for ensuring that the 
Company has an appropriate corporate 
governance framework to protect and 
enhance Company performance and 
build sustainable value for shareholders. 

This corporate governance framework 
acknowledges the ASX Corporate 
Governance Council’s Corporate 
Governance Principles and 
Recommendations (ASX Principles  
and Recommendations) and is  
designed to support our business 
operations, deliver on our strategy, 
monitor performance and manage risk.

Our Corporate Governance 
Statement addresses the 
recommendations contained  
in the third edition of the  
ASX Principles and 
Recommendations and is  
available on our website at 

http://shareholder.carsales.com.
au/Investor-Centre/?page=Corpo-
rate-Governance

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only34

OUR LEADERSHIP TEAM
BOARD OF DIRECTORS

Jeffrey Browne
Non-Executive Chair

Cameron McIntyre
Managing Director  
and CEO  
(from 17 March 2017)

Richard Collins
Non-Executive Deputy 
Chair

Wal Pisciotta OAM
Non-Executive Director 
and Co-Founder

Kim Anderson
Non-Executive Director

Jeffrey practiced as  
a commercial lawyer in 
Sydney and Melbourne 
for 22 years before 
joining the Nine 
television network, 
initially as Executive 
Director and later 
becoming Managing 
Director, with 
responsibility for all 
network operations. 
His legal experience 
saw him involved in a 
wide range of matters 
concerning dealers 
and motor vehicle 
manufacturers as well 
as other multi-national 
OEMs. Jeffrey is also 
Chair of Holden 
Special Vehicles and 
Moelis Australia. 
Jeffrey’s media 
experience includes 
broad management 
responsibilities and  
the development  
and implementation  
of new broadcast  
and digital platforms.

Jeffrey brings a wealth 
of automotive industry 
experience to the 
Board, as well as legal 
expertise and his 
renowned capability  
as a strategic thinker 
and astute negotiator. 

Cameron McIntyre was 
appointed Managing 
Director and CEO of 
carsales.com Limited  
in 2017. Prior to this, 
Cameron held the 
positions of Chief 
Operating Officer 
(since October 2014), 
and Chief Financial 
Officer and Company 
Secretary for the 
previous seven years, 
including for the IPO 
of the company in 
2009. Cameron has 
over 23 years of finance 
and operational 
experience and was  
a Non-Executive 
Director of iCar Asia 
Limited from 2013  
until December 2016. 
Cameron holds a 
degree in Economics 
from La Trobe 
University, Melbourne, 
is a graduate of the 
General Management 
Program at Harvard 
Business School and  
is a Certified Practicing 
Accountant (CPA).

Cameron’s appointment 
enhances the Board’s 
financial and regulatory 
expertise. Cameron 
also brings unparalleled 
knowledge of the 
business and significant 
experience in strategy 
and management. 

Richard has been a 
Director of carsales.
com Limited since 
2000 and currently 
holds the position  
of Deputy Chair of  
the Board. Richard 
holds a degree in 
Commerce from 
Melbourne University, 
majoring in Economics 
and Company Law. He 
spent 10 years with the 
Ford Motor Company 
and has over 30 years’ 
experience as a Dealer 
Principal, currently 
holding Ford, Toyota, 
Subaru, Suzuki, Isuzu 
Ute and Skoda 
franchises. Richard  
is also a member of 
the Board of AADA 
(Australian Automotive 
Dealer Association) 
and the Deputy Chair 
of Stratton Finance.

Richard has long acted 
as the voice of the 
automotive dealer  
on the Board, 
providing insight into 
the Company’s largest 
customer segment 
with a distinguished 
career as a dealer 
principal and a 
business operator. 

Wal has more than  
35 years’ experience  
in supplying computer 
services to the 
automotive industry 
and is also the Chair  
of Pentana Solutions 
Pty Ltd. Wal holds a 
Bachelor of Science 
degree in Business 
Administration from 
the University of 
Alabama (United 
States) and was the 
Chair of carsales.com 
Limited since its 
inception until  
August 2015. Wal was 
recognised with the 
Medal of the Order  
of Australia for his 
services to the 
Australian Automotive 
Industry in the 2016 
Queen’s Birthday 
Honours.

Wal brings to the 
Board extensive 
knowledge of the  
IT needs of the 
automotive industry  
as well as his extensive 
knowledge of the 
business, having been 
a driving force from its 
inception. 

Kim is the former CEO 
and founder of 
Reading Room Inc/
Bookstr.com, a 
community/social 
networking site for 
readers. Kim is also  
a Non-Executive 
Director of WPP 
Australia and New 
Zealand, Billabong, 
and The Sax Institute 
and a former Fellow  
of the University of 
Sydney Senate. Kim 
has more than 25 
years’ experience  
in various advertising 
and media executive 
positions within 
companies such  
as Southern Star 
Entertainment,  
the Nine Network,  
PBL and Ninemsn.

Kim provides an 
abundance of 
experience and 
knowledge in the 
advertising and 
marketing industries. 
Kim also has extensive 
experience on ASX 
listed Boards,  
including as Chair  
of Remuneration 
Committees.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only35

Patrick O’Sullivan
Non-Executive Director

Edwina Gilbert
Non-Executive Director

Steve Kloss
Alternate Non-Executive 
Director

Nicole Birman
Company Secretary

Steve has more than 
25 years’ experience 
in supplying computer 
services to the 
automotive industry 
and is currently Chief 
Executive Officer at 
Pentana Solutions 
Pty Ltd. Steve holds 
a Bachelor of Business 
degree from Monash 
University and is an 
experienced board 
Director, currently 
sitting on six boards in 
addition to his position 
as Alternate Director  
of carsales.com 
Limited.

Nicole is an 
experienced corporate 
lawyer who holds the 
position of General 
Counsel and Company 
Secretary at carsales.
com Limited. Nicole 
has a Bachelor of Laws 
(Hons) and Bachelor  
of Arts from Monash 
University. Before 
joining carsales, Nicole 
acted as in-house legal 
counsel with Medibank 
Private and REA 
Group. Previous to  
this Nicole worked  
for Minter Ellison, one 
of Australia’s premier 
legal firms where  
her areas of specialty 
included intellectual 
property law.

Edwina has worked in 
the automotive 
industry since 2003, 
and is currently Dealer 
Principal of Gillen 
Motors and Director  
of Phil Gilbert Motor 
Group, managing 200 
staff with two brands in 
two busy metropolitan 
locations. Edwina was 
the Chair of the 
Hyundai NSW Dealer 
Council and a member 
of the Hyundai 
National Dealer 
Council from 2010 - 
2015. Edwina holds a 
Bachelor of Laws and 
Bachelor of Arts from 
Sydney University and 
practiced commercial 
law before moving into 
the automotive 
industry.

Edwina brings 
significant OEM 
knowledge along with 
experience operating 
dealerships with a 
`digital first’ marketing 
approach. Edwina’s 
background in law also 
contributes to the 
regulatory capabilities 
of the Board. 

Pat has been a Director 
of the Company since 
2007 and was the Chief 
Operating Officer and 
Finance Director of 
Nine Entertainment Co 
Pty Limited (formerly 
PBL Media Pty Ltd) a 
position he held from 
February 2006 until 29 
June 2012. Pat is a 
member of The 
Institute of Chartered 
Accountants in Ireland 
and Australia. He is a 
graduate of the 
Harvard Business 
School’s Advanced 
Management Program. 
He also served as a 
Director and Company 
Secretary of Nine 
Entertainment Co Pty 
Limited and was Chair 
of Ninemsn. Pat is 
currently a Non-
Executive Director of 
iSentia, APN Outdoor, 
Little Company of 
Mary Health Care and 
Chair of HealthEngine 
and LocalAgentFinder.

Pat brings immense 
financial and regulatory 
expertise to the Board, 
Chairing the Audit and 
Risk Management 
Committee. Pat also 
provides the Board 
with insights relating to 
operations of global 
companies.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only36

OUR LEADERSHIP TEAM CONTINUED
EXECUTIVE LEADERSHIP TEAM

Michael Holmes
Executive Director 
Dealer

Kellie Cordner
Chief Marketing Officer

Jason Blackman
Chief Information 
Officer

Lisa Sheehan 
(contract – maternity 
leave cover for Jo Allan)
Chief People Officer

Cameron McIntyre
Managing Director  
and CEO

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only37

Ajay Bhatia
Managing Director 
Consumer Business

Paul Barlow
Managing Director 
International

Nicole Birman
General Counsel and 
Company Secretary

Anthony Saines
Managing Director 
Commercial

Andrew Demery
Chief Financial Officer

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only38

OUR REMUNERATION CHAIR’S REPORT

Dear Shareholder

As Chair of carsales’ Remuneration and Nomination Committee, I am pleased to present 
our Remuneration Report for FY17. 

The objective of our remuneration principles is to attract and retain talented Senior 
Executives who will create sustainable shareholder value. As a Board, we firmly believe 
that reward for performance should be competitive but not excessive and should be 
appropriate for the results delivered in the short and long term, aligning with shareholder 
outcomes. 

The company’s ability to attract and retain the high-calibre executives required to lead 
this growing and increasingly complex and global business is important for shareholders. 
We are mindful of this and have tried to balance these competitive pressures with the 
requirements of shareholders when determining Senior Executive pay.

The 2016 AGM remuneration vote was a clear message to the Board about how Senior Executive pay is managed and disclosed. 
The Committee made a commitment to respond in a constructive way and has undertaken a comprehensive review of the 
remuneration policies for our Senior Executives. 

Since the AGM, we have appointed new independent remuneration advisers and approached our review with an open mind. 
We have held extensive dialogue with many of our largest shareholders as well as representative bodies and proxy advisors 
during the year. We have listened and sought to respond to your concerns. I would like to thank all those who took part in the 
process for their time and insight. It is clear that shareholders and other stakeholders would like our remuneration policy to be 
simpler and more transparent, and for us to reduce the perceived high levels of fixed remuneration for the CEO in FY16. 

We have made a number of significant changes to our remuneration policies, plans and disclosures which will make them 
simpler and better align pay and performance. We have brought forward many of these improvements into FY17 and where 
relevant used principles from our new policies in making our decisions for pay in FY17 ahead of the introduction of the Short 
Term Incentive (STI) and Long Term Incentive (LTI) plans in FY18.

As set out in the following report the key changes to the policies include: 

•  a simplified remuneration package for the incoming CEO comprising salary, STI and LTI components,  

with clear caps for the maximum that can be earned under each;

•   increasing the proportion of variable ‘at risk’ compensation in the incoming CEO’s package; and

•  increased transparency through disclosure of the caps applied to the STIs awarded to Senior Executives,  

including more information in circumstances where discretion has been applied.

The change in CEO during the year gave us the opportunity to demonstrate our commitment to enhanced transparency  
of remuneration packages, with full details of Mr McIntyre’s salary package disclosed upon his appointment. 

The Board considers the total remuneration outcome for each Senior Executive is commensurate with the overall performance 
of the Group in FY17 and the increased responsibilities resulting from the appointment of the new CEO in March 2017.

carsales is committed to ensuring the Remuneration Report presents Senior Executive remuneration in a consistent, transparent 
and straightforward manner, while complying with the Corporations Act 2001. As in previous years, in this report the Company  
is voluntarily disclosing the actual cash remuneration received by Senior Executives, in addition to the statutory reporting 
obligations. The Remuneration and Nomination Committee believes that carsales’ remuneration framework is fully aligned  
with and supports the Group’s financial and strategic goals now and into the future. 

Yours sincerely

Kim Anderson
Chair of the Remuneration and Nomination Committee

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only39

REMUNERATION REPORT

The remuneration report is set out under the following main headings:

1.  Addressing shareholder feedback from the 2016 AGM
2.  Remuneration principles
3.  Company 5 year financial performance
4.  Remuneration snapshot
5.  Remuneration outcomes
6.  Non-Executive Directors’ remuneration

The Board has established a Remuneration and Nomination Committee which provides advice on remuneration, incentive 
policies and practices, as well as specific recommendations on remuneration packages and other terms of employment  
for the CEO, Senior Executives and Non-Executive Directors (together Key Management Personnel).

The term ‘Senior Executives’ refers to the CEO and those executives with responsibility and authority for planning, directing and 
controlling the activities of the Company throughout the year, namely:

Greg Roebuck 
Cameron McIntyre  Managing Director and Chief Executive Officer (appointed 17 March 2017)  

Managing Director and Chief Executive Officer (retired 17 March 2017) 

Ajay Bhatia 
Anthony Saines 
Paul Barlow 
Chris Polites 

– formerly Chief Operating Officer
Managing Director Consumer Business 
Managing Director Commercial
Managing Director International
Director – Dealer (resigned 22 March 2017)

There were no changes in KMPs between 30 June 2017 and the date of publication. 

The information provided in this remuneration report has been audited as required by section 308(3C) of the Corporations Act 2001.

1. Addressing shareholder feedback from the 2016 AGM
Following the 2016 AGM, the Remuneration and Nomination Committee and entire Board reviewed the Company’s 
remuneration practices and instituted a number of changes, detailed below.

1.1 Shareholder feedback and action taken to address concerns
As a result of shareholder concerns expressed last year, the Board has engaged with various stakeholders (including investors 
and proxy advisors) and a remuneration advisor (Ernst & Young) during the year to consider how best to address the issues 
raised. As a direct result of this, the Board has instituted changes in the Company’s remuneration practices and disclosures. 
Details of the shareholder concerns and the Company’s actions to address those concerns are set out in the following table:

Shareholder Feedback / Concern

Company’s Response

CEO’s package: perceived above 
market fixed remuneration for  
the CEO; non-monetary benefits  
provided to the CEO.

The salary of the CEO in FY16 was unique given the circumstances of the CEO  
at the time (Greg Roebuck). As a founder of the business and the long term CEO,  
Mr Roebuck was already a significant shareholder in the Company and as he was 
approaching retirement the Board took unusual measures to provide Mr Roebuck  
with remuneration in a form that would keep him engaged as long as possible.  
These measures involved awarding Mr Roebuck a fixed base salary and non-monetary 
benefits such as a travel allowance that was higher in comparison to the relative 
amounts awarded under the variable share based incentive plans. The travel allowance 
was designed to promote regular breaks from the business for Mr Roebuck to increase 
his longevity as CEO and allow him the opportunity to consider strategic issues 
affecting the business away from the day to day demands of his role. 

In designing the remuneration package for the new CEO, Mr McIntyre, the Board  
took into account shareholders’ concerns over Mr Roebuck’s package. Mr McIntyre’s 
package comprises a fixed salary significantly lower than Mr Roebuck’s salary. Further, 
the ratio between Mr McIntyre’s fixed vs variable salary is 35% fixed vs 65% variable 
(30% short term incentive and 35% long term incentive). The Board considers that  
Mr McIntyre’s remuneration is appropriate, is in line with his peers and reflects his 
experience and shareholding in the Company.

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40

REMUNERATION REPORT  
CONTINUED

Short Term Incentive: significant 
discretion applied by the Board in 
determining the CEO’s short term 
incentive payment with a lack of 
transparency in how the discretion was 
applied; limited disclosures on 
maximum STI opportunity.

The Board has undertaken a wholesale review of the Company’s short term incentive 
(STI) and long term incentive (LTI) plans with a view to creating a simpler and more 
transparent plan. Due to the timing of the 2016 AGM and period of review, which 
included obtaining advice from remuneration experts, these changes were not able  
to be introduced in time for FY17, and will be in effect from FY18. Specific details  
of the Company’s FY18 STI and LTI plans are set out below in section 1.2.

In relation to the discretion applied to the CEO’s STI payment, the previous Company 
STI plan included a portion that was reserved for Board discretion separate to the 
measures used to determine the other payments under the plan. The new Company 
STI (from FY18) removes this separate Board discretion component, and applies Board 
discretion as an overlay, or a ‘sanity check’ to ensure the outcome of the plan is in line 
with overall company and individual performance. To ensure transparency, when the 
Board uses discretion in the awarding of an STI, an explanation will be provided.

In response to the concerns over the inability of shareholders to determine the  
maximum STI opportunity for the CEO and other Senior Executives of the Company,  
the Company has introduced disclosures setting out the dollar amount of the maximum 
STI opportunity for each Senior Executive and showing the outcome of the STI as  
a dollar amount, as a percentage of the on target earnings and of the maximum  
STI opportunity for the relevant Senior Executive. 

Long term incentive: limited disclosure 
of performance targets.

The Company has considered feedback from some shareholders wishing to see  
the performance targets for STI and LTI plans upfront. The Company also received 
feedback from other shareholders who accept the sensitivity in disclosing targets  
in the circumstances that the Company does not provide guidance on its results. 

The Company believes that its current practice of disclosing its targets retrospectively 
is appropriate and will continue to do so. However, the Company will make efforts to 
provide further explanation on how the targets were determined when disclosing the 
targets retrospectively. 

The Company only refers to general statements around specific projects relevant to its 
STI and LTI plans. The Company will continue this practice to ensure it does not reveal 
important strategic information to its competitors. 

Senior Executives have not received any LTI over the past two years despite the 
Company delivering record results. As a result the Board has overhauled the LTI  
plan, to better reflect the Company’s strategic objectives, and simplified the incentive 
program to ensure it provides adequate incentives and recognises an executive’s 
contribution to the overall performance of the Company. 

Throughout this Remuneration Report, the Company has provided additional 
commentary around matters on which shareholders indicated a desire for more 
transparency. 

This includes commentary around application of Board discretion; explanations  
of role changes that contributed to remuneration decisions; and details of maximum 
payment caps of STIs. This new approach was first evidenced in the ASX announcement 
of the new CEO, which contained additional disclosures than in previous Remuneration 
Reports. The announcement included Mr McIntyre’s fixed remuneration, maximum STI 
opportunity (both as a dollar value and as a percentage of fixed remuneration) and the 
maximum LTI opportunity subject to shareholder approval. 

Disclosures and transparency: general 
appetite for further disclosures by the 
Company on relevant matters, 
increasing the transparency of 
remuneration practices.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
41

1.2 New STI and LTI plans from FY18
Following feedback from the 2016 AGM on the FY16 Remuneration Report, the Company has adopted a new incentive plan  
for its Senior Executives to be applied from FY18. 

1.2.1 FY18 Short Term Incentive Plan
From FY18, the Company will make awards under a new STI plan with the major components being, 70% financial, and  
30% company-wide strategic, personal, and cultural objectives.

70% Financial Measures 
Under the new STI plan, 70% of the award will be measured against two separate financial metrics (each comprising 35%  
of the total STI award). For each measure there will be a minimum threshold – if this is not achieved, there will not be any award 
for that portion of the STI. These financial metrics will be look-through revenue and Adjusted Net Profit After Tax (adjusted NPAT). 

30% Strategic Objectives
The 30% Strategic Objectives portion of the STI will be measured against:

•  successful project delivery recognising the importance of strategic projects which may not have an immediate financial impact 

on the Company;

•  achievement of people and culture targets recognising the vital role the Company’s culture plays in its success; and

•  individual goals of the executive recognising the unique role each of our executives play in the Company’s operations. 

The FY18 plan does not include a DSTI. Instead, 25% of the total STI payable to each Senior Executive will be deferred  
for an additional 12 months in equity, subject to a continued service condition. 

In addition, the previous Board discretion as a separate component will be removed from the STI plan. The Board will maintain 
discretion to review the performance against individual targets and the overall outcome of the STI award and ensure it is 
congruent with the overall performance of the Company and of the individual Senior Executive, within the participant’s 
maximum STI opportunity.

The maximum STI payable for Senior Executives will be capped at 60% of base salary (including superannuation), except for the 
CEO, who has a cap of 87% of base salary (including superannuation). 

1.2.2 FY18 Long Term Incentive Plan
From FY18, the Company will make awards under a new LTI plan. 

Under the new LTI plan, 70% of the award will be determined by a revenue and earnings matrix and will be awarded in 
performance rights. The remaining 30% of the award will be determined by reference to achievement of clearly identified 
strategic milestones and will be awarded in options. The performance period for the LTI will remain at three years. 

The revenue and earnings matrix recognises the importance of both of revenue and earnings growth to the Company’s long 
term financial performance and by including a minimum ‘gate’ threshold for both these metrics that must be achieved in the 
performance period prior to any performance rights vesting, ensures that executives are incentivised to grow both earnings  
and revenue, and not sacrifice one over the other. Similarly, it aligns the objectives of the Senior Executives with those of the 
Company’s shareholders. 

The inclusion of strategic milestones recognises that there are important projects the Company is undertaking to promote 
future sustainability and growth, and these should not be sacrificed for short term return. The fact that the award for the 
successful completion of the strategic milestones will be paid in options aligns with the expected long term benefit  
of these projects. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
42

REMUNERATION REPORT  
CONTINUED

2. Remuneration principles
2.1 Principles used to determine the nature and amount of remuneration for FY17
The governance of Senior Executive remuneration is a core focus of the Remuneration and Nomination Committee, which 
ensures that remuneration outcomes for our Senior Executives align with Company performance. The objective of the 
Company’s executive remuneration framework is to ensure reward for performance is competitive and appropriate for the 
results delivered. The framework aligns Senior Executive remuneration with the achievement of strategic objectives,  
the creation of value for shareholders and is informed by market practice for delivery of reward. 

The Board ensures that the Senior Executive remuneration framework satisfies the following key criteria for good remuneration 
governance practices:

Alignment to shareholders’ interests:

•  Has economic profit as a core component of plan design.

•  Focuses on sustained growth in shareholder return, consisting of dividends, growth in share price, constant return on assets  

as well as focuses on key non-financial drivers of value such as innovation and culture.

•  Attracts and retains high caliber executives.

•  Transparency. 

Alignment to participants’ interests:

•  Rewards capability and experience.

•  Reflects competitive remuneration for contribution to growth in shareholder wealth.

•  Provides a clear structure and goals for earning remuneration.

•  Provides recognition for contribution to operational performance.

To ensure the remuneration framework is market competitive and therefore most likely to ensure the retention of talent,  
the Company will from time to time benchmark remuneration structures against relevant peers.

The Company considers relevant peers to be ASX listed companies that are similar in size, structure and industry to that of 
carsales. The Company accepts that while this peer group is small it is the most relevant group from which talent competition 
arises. Increasingly the Company considers global competitors for talent to be relevant, but has focused on companies with  
an Australian presence for the purposes of this remuneration framework in the current year.

So that the Remuneration and Nomination Committee is fully informed of market best practices, trends, regulatory 
developments and shareholder views, the Company engaged Ernst & Young (EY) to conduct a number of remuneration reviews 
during the financial year including:

•  benchmarking of the remuneration of the Senior Executives; 

•  a review of the Company’s Short Term Incentive program (STI); and

•  a review of the Company’s Long Term Incentive (LTI) program. 

EY was engaged by and reported directly to the Chair of the Remuneration and Nomination Committee. The report prepared 
by EY was provided directly to the Chair of the Remuneration and Nomination Committee and did not include remuneration 
recommendations. The Company notes that no remuneration recommendations were received from external parties in 2017.

The report by EY provided input into the Remuneration Committee’s decision-making processes and was considered along  
with other factors in establishing the Company’s new STI and LTI programs.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
43

2.2 Service conditions
All Senior Executives have service agreements determining cash salary, superannuation, performance based cash bonuses  
and participation in the Company Employee Option Plan. They have no fixed employment terms and no special termination 
payment conditions. All agreements provide for dismissal due to gross misconduct. The termination notice period is 6 months 
by either party and there is a 6 month non-compete period.

All Senior Executives are entitled to participate in the STI, DSTI and LTI plans. The separate DSTI plan has been removed for 
FY18. From FY18 a portion of the STI achievement will be deferred for 12 months.

2.3 Executive remuneration for FY17
The Senior Executive remuneration framework for FY17 had five components:

•  Cash salary and superannuation.

•  Short term incentives.

•  Deferred incentives.

•  Long term incentives.

•  Other benefits.

2.3.1 Cash salary and superannuation
Senior Executives are offered a competitive cash salary and superannuation package. These are structured as a total employment 
cost package that may be delivered as a combination of cash and prescribed non-financial benefits at the Senior Executive’s 
discretion. Each Senior Executive’s package is reviewed annually, or subsequent to promotion, by the Remuneration  
and Nomination Committee, to ensure the Senior Executive’s pay is competitive within the market and is in line with  
Company policies.

There is no guaranteed cash salary and superannuation increase included in any Senior Executive’s contract.

Statutory retirement benefits are provided via contributions to approved superannuation funds. Under current legislation 
carsales permits superannuation choice for all employees. The Company default superannuation fund is held with MLC.

2.3.2 Short Term Incentives
STIs are paid to Senior Executives in the form of an annual cash payment on the achievement of objectives as described below. 
The size of the STI opportunity available to each Senior Executive is based on their accountabilities and impact of their role on 
the organisation or business unit(s) which they lead.

The Remuneration and Nomination Committee annually considers appropriate targets and key performance indicators (KPIs)  
to link the STI plan and the level of payout if targets are met. This includes recommending to the Board the maximum payout 
under the STI plan and minimum levels of performance to trigger payment of an STI.

The Remuneration and Nomination Committee is responsible for assessing whether the KPIs are met and whether or not STIs 
will be paid. The STI plan makes provision for adjustments up or down in line with under or over achievement against the target 
performance levels. In addition, the Board, in consultation with the Remuneration and Nomination Committee, has discretion  
to adjust STI payments on the basis of performance of the individual or the Company as a whole, subject always to the 
maximum STI opportunity of the Senior Executive.

Senior Executives that leave during the relevant period may be paid a portion of their STI at the Board’s discretion. In the case 
of a good leaver the Board may grant a pro-rata share of their STI entitlements. Where a Senior Executive is a bad leaver and 
departs under adverse circumstances no pro-rata share is granted.

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REMUNERATION REPORT  
CONTINUED

2.3.2.1 FY17 STI Plan Structure
The KPIs linked to STI plans contain 3 major components and within each component are a series of objectives:

•  Financial performance (70% of On-target Earnings Value): The financial objectives set against key financial targets relate  
to performance against Board approved annual financial objectives of the Company. The targets set in this component  
of the plan will normally relate to the achievement against:

1. Company EBITDA and
2. Company Net Profit After Tax (NPAT).

This section of the plan enables the Senior Executive to earn up to an additional 70% of on-target earnings for over achievement 
against each of the above mentioned objectives.

Financial objectives are always set ensuring that the Company is mindful of expected consensus earnings expectations.

•  Project delivery (20% of On-target Earnings Value): The project objectives involve the execution of pre-determined project 

targets for which each Senior Executive is responsible. Projects may include the deployment of new products and technology, 
developing new markets or improving particular important performance metrics.

This section of the plan enables the Senior Executive to earn up to an additional 4% of on-target earnings for over achievement 
against each of the above mentioned objectives.

•   People and culture (10% of On-target Earnings Value): carsales is a business that prides itself on having a highly engaged 

and motivated workforce with a strong sense of values, culture and passion for what it does. The people and culture section  
of the plan is designed to ensure that Senior Executives are incentivised to nurture and build on these principles and values. 
Each Senior Executive has performance objectives to ensure there is ongoing development and enhancement of Company 
culture. The performance of this is measured through the annual Employee Engagement Survey.

This section of the plan enables the Senior Executive to earn up to an additional 2% of on-target earnings for over achievement 
against the above mentioned objective.

2.3.3 Deferred Short Term Incentives 
Deferred Short Term Incentives (DSTI) are paid to Senior Executives in the form of an annual award of performance rights  
on the achievement of determined objectives and are not exercisable for a further 12 months after the testing date.

2.3.3.1 FY17 DSTI Plan Structure
The vesting of performance rights is subject to the achievement of a financial year ending 30 June 2017 earnings per share  
(EPS) target but is only exercisable 12 months post that testing date.

The minimum and maximum EPS targets for the performance rights to vest have been set by the Board. In considering the 
appropriate EPS targets, the Board has used the historical earnings performance of the Company, forward looking market 
consensus earnings expectations and other internal forward looking plans as inputs for determining the appropriate objective, 
including the level of investment required in early stage adjacent businesses over the year.

Performance rights will not be capable of exercise if at the testing date the minimum targeted growth rate has not been 
achieved.

Performance rights are capable of exercise if at the testing date the EPS target has been achieved or exceeded as follows:

•   If the EPS achieved is equal to the minimum target, 70% of the performance rights will be capable of exercise.

•  If the EPS achieved is between the minimum and maximum targets, vested performance rights will be capable of exercise  

on a pro-rata basis between 70% and 100%.

•  If the EPS achieved is equal to or exceeds the maximum target, 100% of the performance rights will be capable of exercise. 

The performance conditions applying to the performance rights are tested at 30 June 2017.

Subject to the performance conditions being satisfied, performance rights may be exercised after the Board releases the 2018 
Annual Report to the ASX.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
45

2.3.4 Long Term Incentives
LTIs are provided to eligible employees via the carsales.com Ltd Employee Option Plan which was established via a prospectus 
lodged with ASIC in 2000. Upon recommendation by the Remuneration and Nomination Committee, the Board determines who 
shall be eligible to participate in the plan. The LTI is intended to incentivise management to deliver high performance outcomes 
over the long term in a structure that aligns with the interests of shareholders.

The LTI awards are a combination of options and performance rights under this plan and are issued for no cash consideration. 
Options and performance rights are issued subject to vesting rules and expiry periods. Options and performance rights vest on 
fixed dates provided that employment has not been terminated, and targets have been achieved. The Company’s LTI presently 
has a 3-year vesting period.

Options and performance rights issued to the CEO contain the same terms, conditions and performance targets as those issued 
to Senior Executives.

Senior Executives who leave the Company have 30 days from their date of departure to exercise any vested options they  
may be holding unless such departure is under adverse conditions. In exceptional circumstances, and at the Board’s discretion, 
Senior Executives may be allowed to retain unvested options and performance rights and exercise them in a future period  
when they vest.

There are three years of unvested LTI awards which have performance periods that include the FY17 financial year as follows:

Financial year of grant
FY15
FY16
FY17

Performance period
1 July 2014 – 30 June 2017
1 July 2015 – 30 June 2018
1 July 2016 – 30 June 2019

Relevant performance  
year to determine vesting
FY17
FY18
FY19

Vesting date
August 2017
August 2018
August 2019

The FY15 award has been performance tested in the FY17 year and the amount of the award vesting is set out in section 5.4.

The vesting of the LTI is subject to the achievement of an EPS target (FY15, FY16 and FY17 awards) and a Relative Total Shareholder 
Return (RTSR) target (FY17 award only) with a testing date of 30 June in the relevant year and are exercisable after the Board 
releases the Annual Report to the ASX for that year. The minimum and maximum EPS and RTSR targets for the options and 
performance rights have been set by the Board. The rationale for the choice of EPS as a target has been historically as a result  
of having only a small pool of relevant comparable peers, being other ASX listed online corporations, and the direct alignment 
to changes in shareholder wealth. However following feedback from shareholders who sought an additional performance metric 
be added by the Company to the LTI plan, the Board introduced a second performance measure being Relative Total Shareholder 
Return (RTSR) for awards made under the FY17 LTI plan, as well as the EPS target.

In considering the appropriate EPS target, the Board uses the historical earnings performance of the Company, forward looking 
market consensus earnings expectations and other internal forward looking plans as inputs for determining the appropriate 
objective.

The minimum EPS target required for any of the awarded options and performance rights to vest is a target that will require  
the Company to achieve an EPS value that will reflect a significant compound annual growth rate (CAGR) in EPS between  
the baseline year and the testing year.

The Company will publish in its Annual Report the minimum and maximum EPS target that was applicable to the grant, along 
with the actual EPS achieved by the Company in that relevant year.

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REMUNERATION REPORT  
CONTINUED

Options and performance rights subject to the EPS target will be capable of exercise, at the relevant testing date if the EPS 
target for the relevant period has been achieved or exceeded as follows:

•  if the EPS achieved is equal to the minimum target, 70% of the vested options and performance rights will be capable  

of exercise;

•  if the EPS achieved is equal to or exceeds the maximum target, 100% of the vested options and performance rights will be 

capable of exercise; and

•  if the EPS achieved is between the minimum and maximum targets, vested options and performance rights will be capable  

of exercise on a pro-rata basis between 70% and 100%.

The RTSR metric measures the returns provided to carsales.com Ltd shareholders over a 3 year period from 1 July 2016  
to 30 June 2019, including movements in share price and dividends paid. The RTSR metric is adjusted for any significant  
corporate share capital restructuring (for example a stock split or rights issue). The company’s actual TSR is then compared 
against a comparator group to create a RTSR metric. 

The comparator group used in the RTSR calculation is the ASX200 as at 30 June 2016. The company has selected this 
comparator group as there are not enough similar domestic peers of appropriate size and risk profile to make a customised 
comparator group meaningful. 

Options and performance rights subject to the RTSR target will be capable of exercise, at the relevant testing date if the  
RTSR target for the relevant period has been achieved or exceeded as follows:

•  if the relative ranking against the comparator group is below the 50th percentile no performance rights or options  

will be capable of exercise;

•  if the relative ranking against the comparator group is at the 50th percentile 50% performance rights or options will be 

capable of exercise;

•  if the relative ranking against the comparator group is between the 50th percentile and the 75th percentile performance rights 

or options will be capable of exercise on a straight line pro-rata basis from 50% to 100%; and

•  if the relative ranking against the comparator group is at or above the 75th percentile 100% performance rights or options will 

be capable of exercise.

The expiry date of the FY15 and FY16 awards are five years from the grant date and the FY17 award is 15 years from the grant 
date. The expiry date for the FY17 and all future equity based awards was extended to 15 years as a result of the review by  
EY to bring the award program into line with market best practice. 

2.3.5 Other benefits
Senior Executives receive salary continuance insurance cover that is also provided to all other carsales employees. The policy 
is held with OnePath Life Ltd, but is not allocated on an individual employee basis.

In addition, the former CEO was provided with a paid travel benefit during the year which includes the cost  
of fringe benefit tax (FBT).

2.4 Non-Executive Directors
Fees and payments to Non-Executive Directors are determined by the demands that are made on their time, as well as their 
responsibilities. Non-Executive Directors receive fixed, rather than variable pay.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only47

3. Company 5 year financial performance
The graphs below demonstrate carsales’ financial performance over the past five years along with how that performance has 
translated to shareholders in the form of earnings per share (EPS), share price performance and to Key Management Personnel 
(KMP) total remuneration shown as a percentage of adjusted profit for the year. 

Adjusted EPS and KMP
remuneration

Dividend payment
and ratio

Share price and movement
percentage

s
t
n
e
c
S
P
E
d
e
t
s
u
d
A

j

50

40

30

20

10

0

10

100

%
o
i
t
a
R

m
$

’

8

6

4

2

0

90

80

70

60

50

40

30

100

90

14.0

12.0

10.0

80

%
o
i
t
a
R

$

70

60

8.0

6.0

4.0

2.0

0.0

60

40

20

0

-20

-40

%

t
n
e
m
e
v
o
M

FY13

FY14 FY15 FY16 FY17

FY13

FY14 FY15 FY16 FY17

FY13

FY14 FY15 FY16 FY17

Adjusted EPS

Dividend payments in respective year

Closing share price

KMP % of adjusted NPAT

Dividend payout ratio %

Share price movement (cents)

Dividend payment for FY15 includes a special dividend of 1.4 cents per share ($3,361,000).

4. Remuneration snapshot
4.1 Cash based benefits that were realised in FY17
To make it easier for our shareholders to understand the actual amounts the Company’s KMPs received in the current financial 
year, the Company has opted to include additional disclosures to those required under the Australian Accounting Standards 
and the Corporations Act 2001.

The figures in the tables below are in addition to the disclosures made in section 4.2 (which provides a breakdown of Senior 
Executive remuneration in accordance with statutory requirements and Australian Accounting Standards) The following tables 
below are designed to reflect value of benefits that have actually been received by the Non-Executive Directors and Senior 
Executives in FY16 and FY17 rather than the value received on an accounting treatment basis and have not been prepared  
in accordance with the Australian Accounting Standards.

The approach to presenting the tables below has been as follows:

•  The amounts shown in the table include cash salary (which includes superannuation), non-monetary benefits and STI payable 

in cash under the STI plan in respect of that year.

•  The DSTI and LTI that has been earned as a result of performance in previous financial years but was subject to a restriction 

period that ended either in June or August 2017 (June or August 2016 for the FY16 financial year).

•  The DSTI value in the table reflects the net value of shares received by the Senior Executive. The net value is calculated  
as the quantity of shares received at the 30 June 2017 closing share price (30 June 2016 closing share price for the FY16  
financial year).

•  The LTI values in the table reflect the net value of options and shares received by the Senior Executive. The net value is 

calculated as the quantity of shares and options received at the 30 June 2017 share price (30 June 2016 closing share price  
for the FY16 financial year), less the exercise cost of converting options to shares.

•  The 2016 table is presented on the same basis as 2017 unless specified otherwise.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
 
 
 
 
48

REMUNERATION REPORT  
CONTINUED

2017

Name
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss (Alternate)
Sub-total Non-Executive 
Directors

Executive Directors
Greg Roebuck 
(Retired 17/03/2017)
Cameron McIntyre (i) 
(Appointed 17/03/2017)

Other Senior Executives
Ajay Bhatia
Anthony Saines
Paul Barlow
Chris Polites (ii) 
Total Key Management 
Personnel compensation 
(Group)

Cash salary  
(includes 
super- 
annuation) 
$
290,909
216,250
120,000
175,000
171,023
140,833
110,000

Non-
monetary 
benefits  
$
-
-
-
-
-
-
-

Value of DSTI 
performance 
rights that 
became 
unrestricted  
$
-
-
-
-
-
-
-

Value of  
LTI that 
became 
unrestricted
$
-
-
-
-
-
-
-

Other 
$
-
-
-
-
-
-
-

STI payable 
as cash  
$
-
-
-
-
-
-
-

1,224,015

-

-

-

1,400,461

61,387

2,245,215

257,250

-

-

1,189,196

743,751
669,876
561,126
309,959

-

-
-
-
-

-

-
-
-
-

322,500

105,403

155,575
208,250
161,700
102,900

57,969
58,181
42,163
28,984

6,098,384

61,387

2,245,215

1,208,175

292,700

-

-

-

-
-
-
-

-

FY17  
total $
290,909
216,250
120,000
175,000
171,023
140,833
110,000

1,224,015

3,964,313

1,617,099

957,295
936,307
764,989
441,843

9,905,861

 Cameron McIntyre was a Senior Executive for the entire year, as Chief Operating Officer up until his appointment as Managing Director and CEO on 17 March 2017. 

(i) 
(ii)  Chris Polites resigned on 22 March 2017 and ceased being a Senior Executive from that date.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
2016

Name
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss (Alternate)
Sub-total Non-Executive Directors

Executive Director
Greg Roebuck

Other Senior Executives
Cameron McIntyre
Ajay Bhatia
Anthony Saines
Paul Barlow
Chris Polites
Total Key Management Personnel 
compensation (Group)

Cash salary  
(includes 
super- 
annuation) 
$
227,871
216,266
129,538
175,000
166,253
21,428
110,000
1,046,356

Non-
monetary 
benefits  
$
-
-
-
-
-
-
-
-

STI payable 
as cash  
$
-
-
-
-
-
-
-
-

Value of DSTI 
performance 
rights that 
became 
unrestricted $
-
-
-
-
-
-
-
-

1,900,000

268,093

970,000

1,100,000
700,000
630,000
530,000
500,000

19,127
-
-
-
-

350,000
165,000
226,000
165,000
200,000

6,406,356

287,220

2,076,000

-

-
-
-
-
-

-

Value of  
LTI that 
became 
unrestricted
$

-
-
-
-
-
-
-
-

-

-
-
-
-
-

-

49

FY16  
total $
227,871
216,266
129,538
175,000
166,253
21,428
110,000
1,046,356

3,138,093

1,469,127
865,000
856,000
695,000
700,000

8,769,576

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only50

REMUNERATION REPORT  
CONTINUED

4.2 Accounting based benefits
The tables below have been prepared in accordance with the requirements of the Corporations Act and relevant Australian 
Accounting Standards. The figures provided under the share based payments columns are based on accounting values and  
do not reflect actual cash amounts received by Senior Executives in FY17.

2017

Short term  
employee benefits

Deferred 
Short Term 
Incentive

Post-
employment
benefits

Long
term 
benefits

Share-based
payments (i)

Other

Cash 
salary  
and fees 
$

Non-
monetary
benefits
$

Cash  
bonus
$

Performance
rights
$

Superannuation
$ 

Long service 
leave
$

Options
$

Performance
rights
$

Other 
$

Total
$

Non-Executive 
Directors
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss 
(Alternate)

290,909
197,489
120,000
159,817
159,636
128,615

110,000

Sub-total Non- 
Executive Directors 1,166,466

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
18,761
-
15,183
11,387
12,218

-

57,549

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

290,909
216,250
120,000
175,000
171,023
140,833

110,000

- 1,224,015

Executive Directors
Greg Roebuck  
(Retired 
17/03/2017)
Cameron McIntyre (ii)
(Appointed 
17/03/2017)

Other Senior 
Executives
Ajay Bhatia
Anthony Saines
Paul Barlow
Chris Polites (iii)

Total Key  
Management  
Personnel  
compensation  
(Group)

1,375,942

257,250

61,387

(19,637)

24,519

141,160

(382,245)

(446,583) 986,107 1,997,900

1,169,580

322,500

724,135
650,260
541,510
295,901

155,575
208,250
161,700
102,900

-

-
-
-
-

92,643

19,616

80,037

(5,880)

15,241

- 1,693,737

50,951
51,136
37,059
15,000

19,616
19,616
19,616
14,058

14,669
12,946
10,198
3,593

1,963
(1,555)
2,427
(35,857)

8,975
12,100
6,486
(33,322)

-
-
-
-

975,884
952,753
778,996
362,273

5,923,794 1,208,175

61,387

227,152

174,590

262,603 (421,147)

(437,103) 986,107 7,985,558

(i) 

 The negative share based payments reflect the reversal of the accounting provision for the FY17 Long Term Incentive award which did not meet the minimum 
threshold required for performance rights to vest, and for Mr Roebuck the lapsing of the FY18 LTI award on his retirement.

(ii)   Cameron McIntyre was a Senior Executive for the entire year, as Chief Operating Officer up until his appointment as Managing Director and CEO on 17 March 2017. 
(iii)  Chris Polites resigned on 22 March 2017 and ceased being a Senior Executive from that date. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
51

Total
$

227,871
216,266
129,538
175,000
166,253
21,428

110,000

1,046,356

Non-Executive 
Directors
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss 
(Alternate)

Sub-total Non-  
Executive Directors

Executive Directors
Greg Roebuck  
(Retired 17/03/2017)

Other Senior 
Executives
Cameron McIntyre
Ajay Bhatia
Anthony Saines
Paul Barlow
Chris Polites 

Total Key  
Management  
Personnel  
compensation  
(Group)

2016

Short term  
employee benefits

Deferred 
Short Term 
Incentive

Post-
employment
benefits

Cash salary 
and fees 
$

Cash  
bonus
$

Non-
monetary
benefits
$

Performance
rights
$

Superannuation
$ 

Long
term 
benefits

Long 
service 
leave
$

Share-based
payments (i)

Options
$

Performance
rights
$

227,871
197,503
129,538
159,817
155,280
19,569

110,000

999,578

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
18,763
-
15,183
10,973
1,859

-

46,778

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

1,880,692

970,000

268,093

54,386

19,308

52,149

(27,475)

38,314

3,255,467

1,080,692
680,692
610,692
510,692
480,692

350,000
165,000
226,000
165,000
200,000

19,127
-
-
-
-

46,309
25,470
25,562
16,428
12,733

19,308
19,308
19,308
19,308
19,308

15,413
28,690
19,531
14,938
6,526

9,581
5,625
5,574
4,033
2,704

10,258
4,377
6,207
2,348
2,366

1,550,688
929,162
912,874
732,747
724,329

6,243,730

2,076,000

287,220

180,888

162,626

137,247

42

63,870

9,151,623

(i) 

 The negative share based payments reflect the reversal of the accounting provision for the FY16 Long Term Incentive award which did not meet the minimum 
threshold required for performance rights to vest.

5. Remuneration outcomes
5.1 Salary
Annual cash salary and superannuation entitlements of Senior Executives for FY17 is set out below:

Name
G Roebuck (i)
C McIntyre(ii)
A Bhatia
A Saines
P Barlow
C Polites (i)

(ii)

Annual cash salary and superannuation 
from 1 July 2016 to 31 March 2017
$1,900,000
$1,150,000
$730,000
$656,500
$551,500
$532,500

Annual cash salary and superannuation 
from 1 April 2017 to 30 June 2017
-
$1,269,615
$785,000
$710,000
$590,000
-

(i)  Greg Roebuck and Chris Polites resigned effective 17 March and 22nd March 2017 respectively and were no longer considered Senior Executives from those dates. 
(ii)  Cameron McIntyre’s CEO salary of $1,269,615 changed on 17 March 2017 when he was appointed to the role.

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52

REMUNERATION REPORT  
CONTINUED

The figures in each column of the table above are presented as annualised salary figures, rather than the actual amount paid  
in respect of each period. Actual cash paid to each Senior Executive is shown in the cash remuneration tables in section 4.1. 
All Senior Executives except for Greg Roebuck received a salary increase on 1 July 2016. The increases in cash salary and 
superannuation awarded by the Board for the period commencing 1 July 2016 were less than 10% compared to the salary  
for the FY16 financial year.

As a result of the appointment of a new CEO from 17 March 2017 the Executive Leadership Team was restructured along  
with the roles and responsibilities of the Senior Executives impacted effective from 1 April 2017 and annual cash salary and 
superannuation was increased for each of the Senior Executives reflecting their increased responsibilities. The salaries set  
out above for the period 1 April 2017 to 30 June 2017 will continue to apply for the FY18 year. 

As part of the new structure the role of Chief Operating Officer was not replaced. Anthony Saines (previously responsible for 
media and manufacturer revenue) was promoted to Managing Director Commercial and took responsibility for all of the Group’s 
domestic revenue from commercial customers. Ajay Bhatia (previously CIO) was promoted to Managing Director Consumer 
Business and took responsibility for all of the Group’s domestic consumer revenue. Paul Barlow was promoted to Managing 
Director International and continues his responsibilities for the Group’s expanding international businesses and revenues. 

No Senior Executive elected to receive any proportion of their salary package in the form of non-financial benefits. 

5.2 FY17 STI payments (cash bonus) plan outcomes
The Board has conducted an assessment of the performance of plan objectives and the information below describes each 
component of the plan’s performance outcomes.

To protect the commercial sensitivity of each objective outcome the Company has used the following references and applied  
a relevant reference to the plan objective:

Exceeded – The actual objective outcome exceeded the target objective outcome.

On target – The actual objective outcome was equal to the target objective outcome.

Partial achievement – The actual objective outcome while below the target objective outcome was still high enough  
that some achievement was reported.

Missed – The actual objective outcome was materially below the target objective outcome.

•  Financial Performance

– Company EBITDA – Partially Achieved
– Company NPAT – Exceeded

•  Project Delivery – There were 5 projects that were part of this section of the STI plan, including objectives relating to 

customer satisfaction, technology development objectives, new revenue streams and new commercial products. Due to 
commercial sensitivity each specific project objective is not outlined below only the statuses recorded against the overall 
project numbers are provided:

– One project objective was – Exceeded
– Three project objectives were – On Target
– One project objective was – Missed

•  People and Culture

– Employee Engagement – Exceeded

2017
G Roebuck *
C McIntyre
A Bhatia
A Saines
P Barlow
C Polites*

Actual STI 
payment  
$
257,250
322,500
155,575
208,250
161,700
102,900

% of  
target paid
98
108
98
98
98
98

% of target 
forfeited
2
-
2
2
2
2

STI cap  
$
750,000
540,000
247,125
358,500
253,500
165,000

% of STI  
cap paid
34
60
63
58
64
62

*  Greg Roebuck and Chris Polites resigned on 17 March and 22nd March 2017 respectively. The targets and cap set out above are the pro-rated annual targets and 

caps that applied and the actual STI payment was pro-rated to reflect the period of the year that the individuals were employed by the Company.

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53

As a result of the appointment of the new CEO, in addition to changes in the annual cash salary and superannuation as set out in 
section 5.1 above, Senior Executives were given an increased STI target opportunity (and STI cap) reflecting their increased 
responsibilities and the importance of their roles to overall Group financial performance. The STI targets and caps set out in the 
table above reflect the pro-rata of the Senior Executives’ previous roles’ targets and caps, and new positions’ targets and caps 
for the relevant period in each role.

The overall financial results for FY17 were once again record results. For the purposes of determining the STI outcomes above, 
the Company EBITDA KPI was partly achieved and the Company NPAT KPI was exceeded. In assessing the KPI achievement the 
Board considered that the financial performance for the majority of the Group has been strong with achievements materially  
in line or ahead of the expectations of the Board in setting the FY17 KPIs for Senior Executives. The reported results were 
significantly impacted by the performance of Stratton Finance which suffered an unexpected material impact caused by 
constraints from a major lender. These constraints were outside the control of both that business and the Group, with the  
ability to mitigate restricted by the nature of the requirements on a consumer finance broking business. Therefore the Board 
concluded it was appropriate to adjust the FY17 financial KPI targets to take account of these constraints, as well as the 
corporate and non-recurring gains and losses set out in the reconciliation of reported to adjusted NPAT on page 82.

In addition, in determining the STI award for Cameron McIntyre, the Board has considered the transition between CEOs  
and his performance as CEO in leading the Company to a strong second half result.

The Board notes that after applying the discretion described above with the exception of the CEO, the payments awarded 
under the STI plan in FY17 are less than 100% of the on-target earnings opportunity and below those awarded to each Senior 
Executive last year. 

When a Senior Executive leaves the Company the Board will assess the nature of their departure and therefore whether they are 
deemed a ‘good leaver’ or a ‘bad leaver’. In the case of Greg Roebuck and Chris Polities the Board deemed that both had been 
good leavers of the company and in making that determination awarded them a short term incentive which was based on 
entitlements.

5.3 DSTI plan outcomes
5.3.1 FY17 award outcomes
Under the FY17 DSTI award 12,155 performance rights were issued to Mr Roebuck as the CEO on 28 October 2016, with  
an exercise price of $0.00. These performance rights were approved by shareholders at the AGM held on 28 October 2016.  
The performance rights lapsed when Mr Roebuck retired on 17 March 2017.

25,375 performance rights were issued to Senior Executives on 28 October 2016, with an exercise price of $0.00. 

The performance period for the FY17 award is for the FY17 year, with vesting deferred for a further year to August 2018.  
The performance achieved in the FY17 is set out below:

DSTI
Grant
Year ending 30 June 2017

Minimum entitlement

Maximum entitlement

Actual achieved

Vesting date % payable EPS target ($) % payable EPS target ($) % payable
78%
August 2018

100% 

0.474

0.499

70% 

EPS ($)
0.480

The actual EPS achieved for the DSTI grant vesting in August 2017 of $0.480 per share is above the minimum entitlement 
requirement of $0.474 per share. In calculating the achieved EPS of $0.480 the Company included the earnings and related  
costs from all acquisitions that occurred up until 28 October 2016 and specifically excludes:

•   Demotores Group – Acquired 100% interest in February 2017

In addition, all of the one-off items of a corporate nature incurred in the FY17 year excluded in calculating adjusted NPAT (such 
as the associate fair value revaluation loss) as set out on page 82 have been excluded from the calculation of the achieved EPS.

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REMUNERATION REPORT  
CONTINUED

5.3.2 FY16 award outcomes
The 2016 DSTI award was performance tested at 30 June 2016 and met the minimum EPS target as set out in the 2016 Annual 
Report with 80% of the award vesting, subject to the continued vesting condition. This award vests immediately after the Board 
released the 2017 Annual Report to the ASX. The amounts payable under this award based on the accounting Black Scholes 
valuations are as follows: 

2017
G Roebuck *
C McIntyre
A Bhatia
A Saines
P Barlow
C Polites

Actual DSTI award vesting

Paid  
%
-
80%
80%
80%
80%
80%

Forfeited  
%
100%
20%
20%
20%
20%
20%

Forfeited  
$
120,000
20,000
11,000
11,040
8,000
5,500

$
-
80,000
44,000
44,160
32,000
22,000

* As set out in section 4.6 Mr Roebuck forfeited his 2016 DSTI award in return for a cash payment of $95,915 on retirement at 17 March 2017.

The cash value to each Senior Executive of the 2016 DSTI vesting based on the 30 June 2017 share price is as follows:

2017
G Roebuck
C McIntyre
A Bhatia
A Saines
P Barlow
C Polites

Actual DSTI cash value at 30 June 2017

$
-
105,403
57,969
58,181
42,163
28,984

Paid  
%
-
80%
80%
80%
80%
80%

Forfeited  
%
100%
20%
20%
20%
20%
20%

Forfeited  
$
158,100
26,351
14,492
14,545
10,541
7,246

5.4 LTI plan outcomes for FY17
5.4.1 LTI plan outcome for the FY15 award vesting in FY17
EPS targets relating to Senior Executive options and performance rights, together with the Company’s actual achievements  
are as follows:

LTI
Grant
Year ending 30 June 2015

Minimum entitlement

Maximum entitlement

Actual achieved

Vesting date % payable EPS target ($) % payable EPS target ($) % payable
0%
August 2017

100%

0.572

0.602

70%

EPS ($)
0.493

The exercise price of each option is fixed by the Board when the options and performance rights are issued. Amounts received 
on the exercise of options are recognised as share capital. The performance rights have a $0.00 exercise price and are converted 
to shares when all vesting conditions have been met. The option price is based on a 5 day volume weighted average price from 
June 30 of the corresponding financial year. Options and performance rights granted under the plan carry no dividend or voting 
rights until vested.

Minimum and maximum EPS targets for the options and performance rights were set for the period ending 30 June 2017  
and the award of options and performance rights was approved by shareholders at the 2014 AGM on 24 October 2014.

EPS targets exclude any corporate activity associated with mergers and acquisitions, corporate or capital re-organisations  
that have occurred after 24 October 2014.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
55

The actual EPS achieved for the LTI grant vesting in August 2017 of 0.493 per share is above the reported FY17 EPS  
of 0.454 per share. In calculating the achieved EPS of 0.493 the Company excluded the earnings and related costs  
from the following acquisitions and investments that occurred after 24 October 2014:

•  RateSetter – acquired March 2015

•  RedBook Inspect (formerly Auto Inspect) – acquired June 2015

•  SoloAutos – acquired October 2015

•  Chileautos – acquired March 2016

•  PromisePay – acquired May 2016

•  Demotores Group – acquired February 2017

In addition, all of the one-off items of a corporate nature incurred in the FY17 year excluded in calculating adjusted NPAT (such 
as the associate fair value revaluation loss) as set out on page 82 have been excluded from the calculation of the achieved EPS.

The amounts payable (cash value at 30 June 2017) under the LTI grant vesting in August 2017 are as follows:

2017
G Roebuck
C McIntyre
A Bhatia
A Saines
P Barlow
C Polites

Actual LTI payment
Forfeited  
Paid  
%
%
100%
-
100%
-
100%
-
100%
-
100%
-
100%
-

Forfeited  
$
805,838
284,112
121,761
162,351
81,170
66,967

$
-
-
-
-
-
-

5.4.2 Unvested Plan Structure for FY16 and FY17 awards (vesting beyond FY17)
The following award details are outlined for all unvested grants.

Award 
date
23/10/2015
23/10/2015
28/10/2016
28/10/2016

Number of 
options
96,972
129,339
149,907
221,113

Number of 
performance 
rights
20,133
24,860
31,287
46,150

Options
exercise
price  
$
10.24
10.24
12.23
12.23

Performance 
rights exercise 
price  
$
0
0
0
0

Vesting  
date
August 18
August 18
August 19
August 19

Financial 
year  
granted
FY16
FY16
FY17
FY17

Managing Director*
Other Senior Executives
Managing Director*
Other Senior Executives

* The Managing Director refers to Cameron McIntyre. 

Other Senior Executives included in the table above are only those Senior Executives at 30 June 2017. 

5.5 Non-monetary benefits and other payments
The following payments were made to Greg Roebuck on his retirement as Managing Director and CEO on the 17th March 2017 
in accordance with his employment contract and within appropriate limits: 

Payment of notice period on retirement
Cash payment in lieu of FY17 vesting DSTI
Payout of accrued annual leave and long service leave 
Total other payments

Other benefits – 
cash paid  
$
890,192
95,915
1,259,108
2,245,215

Other benefits –  
accounting basis  
$
890,192
95,915
-
986,107

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56

REMUNERATION REPORT  
CONTINUED

Mr Roebuck had a 6 month notice period which was paid in full. In addition, as a good leaver the awarded cash value of the 
DSTI due to vest in August 2017 after publication of the FY17 annual report was also paid and the performance rights lapsed 
accordingly. The payout of accrued annual leave and long service leave is reflected in the cash payment on retirement but has 
been included in salary in the accounting benefits table in the current and previous financial years as the annual leave accrued. 

Non-monetary benefits of $61,387 (including FBT) were paid to Greg Roebuck during the year comprising a small travel 
allowance taken in the early part of the FY17 year ahead of the AGM and the value of gifts presented to Mr Roebuck on his 
retirement. 

5.6 Additional information
5.6.1 STI, DSTI and LTI Payments (cash, options & performance rights) achievement against maximum entitlement
All Senior Executives received grants that were equal to or less than their maximum potential STI & DSTI entitlements. The relative 
proportions of remuneration which are linked to performance and those that are fixed based on the accounting values table in 
section 4.2 are as follows:

Name
Non-Executive Directors 
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss (Alternate)

Executive Directors
Greg Roebuck 
(Retired 17/03/2017)
Cameron McIntyre 
(Appointed 17/03/2017)

Other Senior Executives 
Ajay Bhatia
Anthony Saines
Paul Barlow
Chris Polites

Cash salary and 
superannuation

2017
%

2016
%

At risk – STI
2017
%

2016
%

At risk – DSTI

2017
%

2016
%

At risk – LTI
2017
%

2016
%

100
100
100
100
100
100
100

91

75

78
72
73
73

100
100
100
100
100
100
100

68

73

78
71
74
70

-
-
-
-
-
-
-

9

19

16
22
21
24

-
-
-
-
-
-
-

30

23

18
25
23
28

-
-
-
-
-
-
-

*

5

5
5
5
3

-
-
-
-
-
-
-

-

-

-
-
-
-

-
-
-
-
-
-
-

*

1

1
1
1
*

-
-
-
-
-
-
-

2

4

4
4
3
2

*  Percentage of relative proportion of remuneration related to performance not disclosed as the total amount of DSTI and LTI was negative reflected by forfeiture  

of options and performance rights due to the executives ceasing of employment on 17 March 2017 and 22 March 2017.

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57

5.6.2 Share based compensation disclosures
The terms and conditions of each grant of options and performance rights affecting remuneration in the current or a future 
reporting period are as follows:

Grant date
October 2011
October 2011
October 2012
October 2012
October 2014
October 2014
October 2015
October 2015
October 2015
October 2016
October 2016
October 2016
October 2016
October 2016

Date exercisable
August 2013
August 2014
August 2014
August 2015
August 2017
August 2017
August 2017
August 2018
August 2018
August 2018
August 2019
August 2019
August 2019
August 2019

Expiry date
October 2016
October 2016
October 2017
October 2017
October 2019
October 2019
October 2020
October 2020
October 2020
October 2031
October 2031
October 2031
October 2031
October 2031

Exercise price  
$
$4.69
$4.69
$5.93
$5.93
$10.71
$0.00
$0.00
$10.24
$0.00
$0.00
$0.00
$0.00
$12.23
$12.23

Value at  
grant date  
$
$1.10
$1.19
$2.33
$2.43
$2.36
$9.12
$8.74
$1.86
$8.44
$9.86
$9.49
$4.87
$1.10
$0.98

Vested 
%
100
100
100
75
-
-
80
n/a
n/a
78
n/a
n/a
n/a
n/a

Performance  
achieved
Yes
Yes
Yes
Yes
No(i)
No(i)
Yes(ii)

To be determined
To be determined

Yes(iii)

To be determined
To be determined
To be determined
To be determined

(i) 

 LTI options and performance rights granted in October 2014 that are exercisable in August 2017 will not vest as a result of the Company not meeting  
the minimum EPS target which had been set.

(ii)   Subject to satisfactory completion of the remaining service period 80% of this award is expected to vest based on the performance achievements  

tested at 30 June 2016 as set out in the FY16 annual report.

(iii)   Subject to satisfactory completion of the remaining service period 78% of this award is expected to vest in August 2018 based on the performance  

achievements tested at 30 June 2017 as set out in on page 53.

$0.00 exercise price represents performance rights.

When exercisable, each option is convertible into one ordinary share upon payment of the exercise price by the option holder, 
provided that the option holder complies with the rules of the carsales.com Ltd Employee Option Plan. Performance rights will 
automatically be converted to one ordinary share upon the vesting date provided the holder complies with the rules of carsales.
com Ltd Employee Option Plan.

Options and performance rights not exercised expire at the earliest of (a) the expiry date applicable to the option or performance 
right, (b) 30 days post the employee ceasing to be employed by carsales.com Ltd, (c) where EPS or RTSR vesting conditions are 
not met at the relevant date, or (d) where there has been a special circumstance, then within 90 days after that special 
circumstance has occurred or as specified by the Board.

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58

REMUNERATION REPORT  
CONTINUED

Details of options and performance rights granted over ordinary shares in the Company provided as remuneration to each  
of the Senior Executives are set out below:

Number of  
options granted 
during the  
year 2017

Number of 
performance rights 
granted during the 
year 2017

Value of options at 
grant date 2017 
 $

Value of  
performance rights  
at grant date 2017  
$

Number of  
options  
and performance  
rights vested 
during the year 
2017

260,825

149,907

74,953
93,692
52,468
37,477

100,917

41,429

21,222
25,153
15,008
10,611

278,345

160,000

80,000
100,000
56,000
40,000

812,239

339,995

175,001
205,199
124,006
87,500

-

-

-
-
-
-

Name
Executive Directors
G Roebuck 
(Retired 17/03/2017)
C McIntyre (Appointed 
17/03/2017)

Senior Executives
A Bhatia
A Saines
P Barlow
C Polites

Further information on the options and performance rights is set out in Note 24 to the financial statements.

5.6.3 Shares provided on exercise of remuneration options and performance rights
Details of ordinary shares in the Company provided as a result of the exercise of options by each Senior Executive are set  
out below.

Name
Directors of carsales.com Ltd
G Roebuck (Retired 17/03/2017)
C McIntyre (Appointed 17/03/2017)

Senior Executives
A Bhatia
A Saines
P Barlow
C Polites

Date of exercise of options 
and performance rights

Number of ordinary 
shares issued on 
exercise of options and 
performance rights 
during the year 

Value at 
*
exercise date
$ 

-
-

-
-
-
-

-
-

-
-
-
-

-
-

-
-
-
-

*  The value at the exercise date of options and performance rights that were granted as part of remuneration and were exercised during the year has been 

determined as the intrinsic value of the options and performance rights at that date.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
59

5.6.4 Share-based compensation benefits
For each grant of options and performance rights, the percentage of the available grant that vested in the financial year,  
and the percentage that was forfeited because the person did not meet the service and performance criteria is set out below.  
The vesting periods for options and performance rights are detailed above. No options and performance rights will vest if the 
conditions are not satisfied, hence the minimum value of the options and performance rights yet to vest is nil. The value of the 
options and performance rights yet to vest has been determined as the amount of the grant date fair value of the options and 
performance rights that is yet to be expensed.

Name
G Roebuck

C McIntyre

A Bhatia

A Saines

P Barlow

C Polites

Share-based compensation benefits (options and performance rights)

Financial year 
granted
2015
2016
2016
2017
2017

Vested  
%
-
-
-
-
-

Forfeited 
%
100
20
100
100
100

Financial years in 
which grant may 
vest
2017*
2017*
2018*
2018*
2019*

Minimum  
total value  
of grant yet  
to vest 
$
-
-
-
-
-

Maximum  
total value  
of grant yet  
to vest 
$
-
-
-
-
-

2015
2016
2016
2017
2017

2015
2016
2016
2017
2017

2015
2016
2016
2017
2017

2015
2016
2016
2017
2017

2015
2016
2016
2017
2017

-
-
-
-
-

-
-
-
-
-

-
-
-
-
-

-
-
-
-
-

-
-
-
-
-

100
20
-
22
-

100
20
-
22
-

100
20
-
22
-

100
20
-
22
-

100
20
100
100
100

2017*
2017*
2018*
2018*
2019*

2017*
2017*
2018*
2018*
2019*

2017*
2017*
2018*
2018*
2019*

2017*
2017*
2018*
2018*
2019*

2017*
2017*
2018*
2018*
2019*

-
-
-
-
-

-
-
-
-
-

-
-
-
-
-

-
-
-
-
-

-
-
-
-
-

-
9,091
144,118
48,286
303,026

-
5,000
61,764
26,557
151,518

-
5,018
82,352
26,652
189,395

-
3,637
41,177
19,315
106,062

-
2,500
-
-
-

* Vesting is contingent upon Board approval. Options are exercisable after the Board releases the results to ASX in August each year. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
60

REMUNERATION REPORT  
CONTINUED

(i) Option holdings and performance rights
The numbers of options and performance rights over ordinary shares in the Company held during the financial year by each 
Director of carsales.com Ltd and other Key Management Personnel of the Company, including their personally related parties, 
are set out below.

Granted as 
compensation 
(including 
performance 

rights) Exercised Forfeited

Other 
change (i)

Balance at 
end of the 
year

Vested and 
exercisable (ii) Unvested

2017

Name
Non-Executive Directors
J Browne
R Collins
W Pisciotta
P O'Sullivan
K Anderson
E Gilbert
S Kloss (Alternate)

Executive Directors
G Roebuck  
(Retired 17/03/2017)
C McIntyre  
(Appointed 17/03/2017)

Other Senior Executives
A Bhatia
A Saines
P Barlow
C Polites

Balance at 
start of 
the year

-
-
-
-
-
-
-

-
-
-
-
-
-
-

740,144

361,742

223,342

191,336

98,870
127,118
66,779
53,664

96,175
118,845
67,476
48,088

-
-
-
-
-
-
-

-

-

-
-
-
-

-
-
-
-
-
-
-

-
-
-
-
-
-
-

(270,645) (831,241)

-
-
-
-
-
-
-

-

-
-
-
-
-
-
-

-

-
-
-
-
-
-
-

-

(97,087)

-

317,591

9,150

308,441

(41,609)
(55,478)
(27,739)
(22,885)

-
-
-
(76,351)

153,436
190,485
106,516
2,516

5,032
5,050
3,660
2,516

148,404
185,435
102,856
-

(i)  Other change reflects options and performance rights outstanding at cessation of employment.
(ii)  Represents performances rights under the 2016 DSTI award that will vest immediately after the release of the 2017 annual report to the ASX. 

(ii) Share holdings
The numbers of shares in the Company held during the financial year by each Director of carsales.com Ltd and other Key 
Management Personnel of the Company, including their personally related parties, are set out below. There were no shares 
granted during the reporting period as compensation.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
61

Received  
during  
the year on  
the exercise  
of options

Balance at  
end of the  
year/on 
cessation of 
employment*

Other changes 
during the year

Balance at the start 
of the year

26,762
914,131
14,654,733
9,650
15,000
25,000
2,774,500

4,841,902

225,762 

26,135
26,915
75,248
23,000

-
-
-
-
-
-
-

-

-
-
-
-

3,238
(322,849)
(3,500,000)
-
-
-
-

30,000
591,282
11,154,733
9,650
15,000
25,000
2,774,500

(1,000,000)

3,841,902

(55,000)

170,762

(25,000)
(10,915)
(45,248)
-

1,135
16,000
30,000
23,000

2017

Name

Non-Executive Directors
Ordinary shares
J Browne
R Collins
W Pisciotta
P O'Sullivan
K Anderson
E Gilbert
S Kloss (Alternate)

Executive Directors
G Roebuck  
(Retired 17/03/2017)
C McIntyre  
(Appointed 17/03/2017)

Other Senior Executives
Ordinary shares
A Bhatia
A Saines
P Barlow
C Polites

*  Greg Roebuck and Chris Polites resigned effective 17 March and 22 March 2017 respectively and were no longer considered Senior Executives from those dates. 

The total balance represents the total shareholding at the date they ceased to be Senior Executives.

5.6.5 Other transactions with Key Management Personnel
(i) Directors of carsales.com Ltd
W Pisciotta and S Kloss (Alternate Director) are Directors and shareholders of Pentana Solutions Pty Ltd, which entered into  
a relationship agreement with carsales.com Ltd in 2010 for 5 years for the supply of data and services, which was subsequently 
extended to March 2017. Under the contract, Pentana Solutions supplies data for the exclusive use of carsales.com Ltd in return 
for a fixed annual payment, plus a percentage of revenues generated through Pentana Solutions. Heads of agreement have 
been signed with Pentana to further extend the supply of data and services to 2021. 

R Collins is a shareholder of automotive dealerships which utilised the Group’s services under terms and conditions no more 
favourable than dealing with other customers at arm’s length in the same circumstances. 

E Gilbert is a Director of automotive dealerships which utilised the Group’s services under terms and conditions no more 
favourable than dealing with other customers at arm’s length in the same circumstances.

The Company does not disclose the exact value of its contracts with R Collins or E Gilbert so as not to reveal information that  
is commercially sensitive to the relevant automotive dealerships. However, the Company can disclose that the total value  
of contracts between the Company and automotive dealerships in which R Collins is a shareholder for the financial year was  
less than $0.75m; and the total value of contracts between the Company and the automotive dealerships of which E Gilbert  
is a Director for the financial years was less than $0.25m.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
62

REMUNERATION REPORT  
CONTINUED

5.6.6 Shares under option and performance rights
Unissued ordinary shares of carsales.com Ltd under option at the date of this report are as follows:

Date options granted
October 2012
October 2012
October 2013
October 2014
October 2014
October 2015
October 2015
October 2016
October 2016

Expiry date
October 2017
March 2018
October 2018
October 2019
October 2019
October 2020
October 2020
October 2031
October 2031

Issue price  
of shares  
$
$5.93
$5.93
$9.10
$10.71
$0.00
$10.24
$0.00
$12.23
$0.00

Number under 
options
26,527
168,621
61,141
50,819
-
587,456
-
886,824
-
1,781,388

Number under 
performance 
rights
-
-
-
-
12,512
-
162,019
-
215,336
389,867

No option or performance rights holder has any right under the options or performance rights to participate in any other  
share issue of the Company. No options or performance rights have been issued post 30 June 2017.

5.6.7 Shares issued on the exercise of options and performance rights
The following ordinary shares of carsales.com Ltd were issued during the year ended 30 June 2017 on the exercise  
of options granted under the carsales.com Ltd Employee Option Plan. No amounts are unpaid on any of the shares.

Date options and performance rights exercised
September 2016
October 2016
November 2016
February 2017
March 2017
May 2017
June 2017

Issue price  
of shares  
$
4.69 – 5.93
0.00
9.10
5.93 – 9.10
5.93 – 9.10
5.93 – 9.10
5.93 – 9.10

Number  
of shares  
issued
47,557
30,200
6,071
11,279
2,625
4,862
3,972

106,566

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use onlyOTHER DIRECTORS’ DISCLOSURES

63

6. Non-Executive Directors’ remuneration
The current base remuneration pool was last approved by shareholders at the Annual General Meeting held on 23 October 2015.

Non-Executive Directors’ fees are determined within an aggregate Directors’ fee pool limit, which is periodically recommended 
for approval by shareholders. The maximum payable to be shared by all Non-Executive Directors currently stands at $1,500,000 
per annum. The Directors determine how these are to be shared by the Directors.

The Board will from time to time invite a remuneration specialist to conduct a review and benchmarking of fees. The annualised 
fees paid to the Board are comfortably below the $1,500,000 pool approved by shareholders.

The following fee table applies:

Chair fee
Deputy Chair fee
Base Director fee

Alternate Director fee
First committee
Second committee
Subsidiary Board Director Fee

$
295,000
140,000
120,000

110,000
25,000
30,000
51,250

The Board has determined that the Second Committee fee should be slightly higher than the First Committee fee to recognise 
the significant additional time required of members serving on two Board committees. 

The Non-Executive Directors had the following committee and other roles during the year:

Name
J Browne
R Collins
W Pisciotta
P O'Sullivan
K Anderson
E Gilbert
S Kloss (Alternate)

Board Chair
✓

Board Deputy 
Chair

✓

Audit and Risk 
Management 
Committee 
member

Nomination and 
Remuneration 
Committee 
member

✓

✓
✓

✓
✓
✓

Subsidiary 
Board member

✓

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only64

OTHER DIRECTORS’ DISCLOSURES 
CONTINUED

Directors
The following persons were Directors of carsales.com Ltd during the financial year and up to the date of this report unless 
indicated otherwise:

Jeffrey Browne Non-Executive Chair 

Greg Roebuck Managing Director – Resigned from the Board on 17 March 2017

Cameron McIntyre Managing Director – Appointed to the Board on 17 March 2017

Wal Pisciotta Non-Executive Director 

Richard Collins Non-Executive Deputy Chair

Pat O’Sullivan Non-Executive Director

Kim Anderson Non-Executive Director

Edwina Gilbert Non-Executive Director 

Steve Kloss Alternate Non-Executive Director

Meetings of Directors

Full meetings of 
Directors

Jeffrey Browne (Board Chair)
Richard Collins
Wal Pisciotta
Greg Roebuck (retired 17/3/2017)
Cameron McIntyre (appointed 17/3/2017)
Pat O’Sullivan (Chair – Audit and Risk Management)
Kim Anderson (Chair – Remuneration and Nomination)
Edwina Gilbert
Steve Kloss (Alternate Non-Executive Director)

A
14
12
15
12
3
13
15
15
12

B
15
15
15
12
3
15
15
15
15

Audit and Risk
B
A
**
**
4
4
**
**
**
**
**
**
4
4
4
4
**
**
**
**

Remuneration and 
Nomination
B
A
**
**
**
**
**
**
**
**
**
**
5
5
5
5
5
5
**
**

A. Number of meetings attended.
B. Number of meetings held during the time the Director held office or was a member of the committee during the year.
** Not a member of the relevant committee.

Dividends – carsales.com Ltd
Dividends paid to members during the financial year were as follows:

Final fully franked ordinary dividend for the year ended 30 June 2016 of
19.5 cents (2015: 17.7 cents plus a special dividend 1.4 cents) 
per share paid on 17 October 2016.
Interim fully franked ordinary dividend for the year ended 30 June 2017  
of 18.7 cents (2016: 17.8 cents) per share paid on 20 April 2017.

2017 
$’000

2016 
$’000

47,028

 45,898

 45,146 
92,174

 42,878 
88,776

At the end of the financial year the Directors have recommended the payment of a fully franked final ordinary dividend  
of $51,984,000 (21.5 cents per share) to be paid on 19 October 2017 out of retained profits at 30 June 2017.

Significant changes in the state of affairs
During the financial year the Company continued to expand into new geographic markets by investing in controlling  
stakes in the Demotores Group with operations in Argentina, Chile and Colombia, a leading automotive classified business  
in its respective markets. Further details are set out in Note 20 to the financial statements. Further matters are set out  
in the Operating and Financial Review on pages 22 to 25. 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
65

Matters subsequent to the end of the financial year
No matter or circumstance has arisen since 30 June 2017 that has significantly affected, or may affect:

(a)  the Group’s operations in future financial years, or

(b)  the results of those operations in future financial years, or

(c)  the Group’s state of affairs in future financial years.

Insurance of officers
During the financial year, carsales.com Ltd paid a premium to insure the Directors and officers of the Company and its Australian-
based controlled entities. The contract of insurance prohibits disclosure of the nature of the liability and the amount of the premium.

Indemnification of Directors and officers
All current Directors and officers are indemnified under a deed of indemnity, insurance and access.

Non-audit services
The Company may decide to employ the auditor on assignments additional to their statutory audit duties where the auditor’s 
expertise and experience with the Company are important.

Details of the amounts paid or payable to the auditor (PwC) for non-audit services provided during the year are set out below. 
The Board of Directors has considered the position and, in accordance with advice received from the Audit and Risk 
Management Committee, is satisfied that the provision of the non-audit services is compatible with the general standard of 
independence for auditors imposed by the Corporations Act 2001. The Directors are satisfied that the provision of non-audit 
services by the auditor, as set out below, did not compromise the auditor independence requirements of the Corporations Act 
2001 for the following reasons:

•   all non-audit services have been reviewed by the Audit and Risk Management Committee to ensure they do not impact the 

impartiality and objectivity of the auditor; and

•   none of the services undermine the general principles relating to auditor independence as set out in APES 110 Code of Ethics 

for Professional Accountants.

During the year the following fees were paid or payable for non-audit services provided by the auditor of the parent entity,  
its related practices and non-related audit firms:

Other assurance services
PwC Australian firm
Due diligence services
Total remuneration for other assurance services

Taxation services
PwC Australian firm
Tax compliance services
Tax consulting and tax advice on acquisitions
Total remuneration for taxation services

Other advisory services
Other services

Total remuneration for non-audit services

2017 
$’000

2016 
$’000

238,454
238,454

224,566
224,566

86,526
63,102
149,628

143,350
88,124
231,474

37,850

88,472

425,932

544,512

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only66

OTHER DIRECTORS’ DISCLOSURES 
CONTINUED

Auditor’s independence declaration
A copy of the auditor’s independence declaration as required under section 307C of the Corporations Act 2001 is set out  
on page 67.

Rounding of amounts
The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191, 
issued by the Australian Securities and Investments Commission, relating to the ‘rounding off’ of amounts in the Director’s 
Report. Amounts in the Director’s Report have been rounded off in accordance with that Class Order to the nearest thousand 
dollars or, in certain cases, to the nearest dollar.

Auditor
PwC continues in office in accordance with section 327 of the Corporations Act 2001.

Corporate governance report
As allowed under the ASX Corporate Governance Principles and Recommendations (Third Edition) the Company has included 
its report on compliance with the principles in the year to 30 June 2017 in the Corporate Governance section of the Investor 
Centre on the carsales website. The full report can be found at the following URL: http://shareholder.carsales.com.au/Investor-
Centre/?page=Corporate-Governance

This report is made in accordance with a resolution of Directors.

Jeffrey Browne
Chair

Cameron McIntyre
Managing Director and CEO

Melbourne
8 August 2017

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use onlyAUDITOR’S INDEPENDENCE DECLARATION

67

Auditor’s Independence Declaration

As lead auditor for the audit of carsales.com Limited for the year ended 30 June 2017, I declare that to
the best of my knowledge and belief, there have been:

(a)

no contraventions of the auditor independence requirements of the Corporations Act 2001 in
relation to the audit; and

(b)

no contraventions of any applicable code of professional conduct in relation to the audit.

This declaration is in respect of carsales.com Limited and the entities it controlled during the period.

Anton Linschoten
Partner
PricewaterhouseCoopers

Melbourne
8 August 2017

PricewaterhouseCoopers, ABN 52 780 433 757
2 Riverside Quay, SOUTHBANK VIC 3006, GPO Box 1331, MELBOURNE VIC 3001
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au

Liability limited by a scheme approved under Professional Standards Legislation.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only68

 CARSALES.COM LIMITED

ANNUAL REPORT 2017

FINANCIAL STATEMENT CONTENTS

Consolidated statement of comprehensive income 
Consolidated statement of financial position 
Consolidated statement of changes in equity 
Consolidated statement of cash flows 
Notes to the consolidated financial statements 

69
70
71
72
73

Key performance

Capital and financial  
risk management

Other assets and liabilities

Group structure

Other

1.  Segment information 7. Capital risk management

14. Trade and other receivables 19.  Interest in other 

2. Revenue

8. Cash and cash equivalents 15.  Property, plant 
and  equipment

3. Expenses

9. Borrowings

16. Intangible assets

entities

20.  Business 

combinations  
and disposals

21.  Related party 
transactions

23.  Remuneration  
of auditors

24.  Share-based 
payments

25.  Parent entity 
financial 
information

4. Income tax

10. Contributed equity

17. Payables and provisions

22.  Deed of cross 
guarantee

26.  Contingent 
liabilities

5.  Reconciliation of  

11.  Reserves and  

18. Commitments

profit after income 
tax to net cash inflow 
from operating 
activities

retained earnings

6. Earnings per share

12. Dividends

13.  Financial risk 
management

Directors’ declaration 
Independent auditor’s report  
to the members of carsales.com Ltd  
Shareholder information 

113
114 

120

27.  Other 

accounting 
policies

28.  Events 

occurring 
after the 
reporting 
period

For personal use onlyCONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 30 JUNE 2017

69

Revenue from continuing operations
Sale of goods and services
Revenue from continuing operations

Expenses
Costs of sale
Sales and marketing expenses
Service development and maintenance
Operations and administration
Earnings before interest, taxes, depreciation and amortisation

Depreciation and amortisation expense
Finance income
Finance costs 
Share of net profit from associates accounted for using the equity method
(Loss)/gain on associates fair value adjustment and investment dilution
Gain on sale of business
Profit before income tax
Income tax expense
Profit from continuing operations

Other comprehensive income
Items that may be reclassified to profit or loss:
Exchange differences on translation of foreign operations
Share of remeasurement of net defined benefit liability of associates
Changes in the fair value of available-for-sale financial assets
Other comprehensive income for the year

Total comprehensive income for the year

Profit is attributable to:
Owners of carsales.com Ltd
Non-controlling interests

Total comprehensive income for the year is attributable to:
Owners of carsales.com Ltd
Non-controlling interests

Earnings per share-based on profit from continuing operations, attributable to 
the ordinary equity holders of the parent entity:

Basic earnings per share

Diluted earnings per share

Notes

2

2017 
$’000

2016 
$’000

372,114
372,114

344,010
344,010

(34,030)
(98,055)
(31,059)
(32,473)
176,497

(9,966)
640
(7,517)
8,498
(6,877)
-
161,275
(48,261)
113,014

(30,195)
(88,817)
(26,132)
(28,556)
170,310

(7,527)
537
(8,903)
5,223
955
931
161,526
(47,450)
114,076

(8,575)
148
29
(8,398)

(1,374)
(333)
-
(1,707)

104,616

112,369

109,479
3,535
113,014

101,145
3,471
104,616

Cents
45.4

45.3

109,249
4,827
114,076

107,782
4,587
112,369

Cents

45.4

45.3

9
9
19(c)
19(e)
20(d)

4(a)

11(a)
11(a)

6

6

The above consolidated statement of comprehensive income should be read in conjunction with the accompanying notes.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only70

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 30 JUNE 2017

ASSETS
Current assets
Cash and cash equivalents
Trade and other receivables
Inventories
Total current assets

Non-current assets
Investments accounted for using the equity method
Available-for-sale financial assets
Property, plant and equipment
Deferred tax assets
Intangible assets
Total non-current assets

Total assets

LIABILITIES
Current liabilities
Payables
Borrowings
Current tax liabilities
Provisions
Deferred revenue
Total current liabilities

Non-current liabilities
Borrowings
Deferred tax liabilities
Provisions
Total non-current liabilities

Total liabilities

Net assets

EQUITY
Contributed equity
Reserves
Retained earnings
Non-controlling interests
Total equity

Notes

2017 
$’000

2016 
$’000

8
14

19(c)
19(d)
15
4(d)
16

17
9

17

9
4(e)
17

39,795
48,404
833
89,032

224,472
13,301
7,289
5,144
199,954
450,160

28,709
44,722
1,112
74,543

266,976
-
6,608
6,078
191,569
471,231

539,192

545,774

42,002
1,755
9,982
6,040
6,713
66,492

191,299
2,923
1,318
195,540

36,184
1,784
6,633
6,310
6,601
57,512

225,126
1,729
1,037
227,892

262,032

285,404

277,160

260,370

10
11(a)
11(b)

105,861
14,149
151,607
5,543
277,160

99,026
22,862
134,302
4,180
260,370

The above consolidated statement of financial position should be read in conjunction with the accompanying notes.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use onlyCONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 30 JUNE 2017

71

Balance at 1 July 2015
Profit for the year
Exchange differences on translation of 
foreign operations
Share of remeasurement of net defined 
benefit liability of associates
Total comprehensive income for the year

Transactions with owners in their 
capacity as owners:
Contributions of equity upon exercise of 
employee share options
Non-controlling interest on acquisition of 
subsidiaries
Dividends paid to members of the parent
Dividends paid to non-controlling interest
Increase in share-based payment reserve 
inclusive of tax
Balance at 30 June 2016

Balance at 1 July 2016
Profit for the year
Exchange differences on translation  
of foreign operations
Share of remeasurement of net defined 
benefit liability of associates
Changes in the fair value of available-for-
sale financial assets
Total comprehensive income for the year

Transactions with owners in their 
capacity as owners:
Contributions of equity upon exercise 
of employee share options
Share capital contributed by  
non-controlling interest
Dividends paid to members of the parent
Dividends paid to non-controlling interest
Decrease in share-based payment reserve 
inclusive of tax
Balance at 30 June 2017

Attributable to owners of carsales.com Ltd

Notes

Contributed 
equity  
$’000
91,905
-
-

Other 
reserves 
$’000
21,471
-
(1,134)

Retained 
earnings 
$’000
113,829
109,249
-

Non-
controlling 
interests 
$’000
2,308
4,827
(240)

Total  
equity 
$’000
229,513
114,076
(1,374)

-

-

(333)

-

-

(333)

(1,467)

109,249

4,587

112,369

10(b)

2,173

12

-

4,948
-
-

-

-

-
-
2,858

-

-

(88,776)
-
-

-

2,589

-
(5,304)
-

2,173

2,589

(83,828)
(5,304)
2,858

99,026

22,862

134,302

4,180

260,370

Notes

Contributed 
equity  
$’000
99,026
-

Other 
reserves 
$’000
22,862
-

Retained 
earnings 
$’000
134,302
109,479

Non-
controlling 
interests 
$’000
4,180
3,535

Total  
equity 
$’000
260,370
113,014

-

-

-
-

(8,511)

148

29
(8,334)

-

-

(64)

(8,575)

-

148

-
109,479

-
3,471

29
104,616

11(a)

10(b)

467

12

-
6,368
-

-

-
-
-

-
(92,174)
-

-
105,861

(379)
14,149

-
151,607

-

-

467

150
-
(2,258)

-
5,543

150
(85,806)
(2,258)

(379)
277,160

The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only72

CONSOLIDATED STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 30 JUNE 2017

Cash flows from operating activities
Receipts from customers (including GST)
Payments to suppliers and employees (including GST)
Income taxes paid
Net cash inflow from operating activities

Cash flows from investing activities
Investment in subsidiaries, net of cash acquired
Investment in associates
Payments for property, plant and equipment
Payments for intangible assets
Interest received
Proceeds from sale property, plant and equipment
Proceeds from sale of business
Dividends received from associates
Capital reduction in associates
Net cash inflow/(outflow) from investing activities

Cash flows from financing activities
Proceeds from issues of shares and other equity securities
Proceeds from borrowings
Repayment of borrowings
Dividends paid to non-controlling interests
Dividends paid to company shareholders
Interest paid
Net cash (outflow) from financing activities

Effects of exchange rates on cash and cash equivalents 

Net increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the financial year
Cash and cash equivalents at end of year

Notes

2017 
$’000

2016 
$’000

403,815
(235,272)
(43,767)
124,776

376,501
(213,518)
(43,437)
119,546

5

(6,654)
(1,040)
(2,395)
(469)
640
38
1,402
11,994
13,511
17,027

467
73,510
(107,576)
(2,258)
(85,806)
(7,561)
(129,224)

(28,466)
(10,743)
(3,440)
(881)
537
-
100
5,649
-
(37,244)

2,173
82,402
(70,423)
(5,304)
(83,828)
(8,496)
(83,476)

(1,493)

3,060 *

11,086
28,709
39,795

1,886
26,823
28,709

12

8

* Prior year cash flow was reclassified to present the effect of foreign exchange rate changes on the cash and cash equivalents balances. 

The above consolidated statement of cash flows should be read in conjunction with the accompanying notes.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

73

About this report
This Financial Report covers the consolidated financial statements of the consolidated entity consisting of carsales.com Ltd,  
its subsidiaries and investments in associates. The Financial Report is presented in the Australian currency.

carsales.com Ltd is a company limited by shares, incorporated and domiciled in Australia. Its registered office and principal 
place of business is:

carsales.com Ltd
Level 4, 449 Punt Road
Richmond Vic 3121

A description of the nature of the consolidated entity’s operations and its principal activities is included in the Chair and Chief 
Executive Officer’s Report on page 8, and in the Directors’ Reports on page 22, each of which are not part of this Financial 
Report.

The Financial Report was authorised for issue by the Directors on 8 August 2017. The Directors have the power to amend  
and reissue the Financial Report.

Through the use of the internet, we have ensured that our corporate reporting is timely and complete. All press releases, 
Financial Reports and other information are available at our shareholder’s centre on our website: www.carsales.com.au

For queries in relation to our reporting please call +61 (3) 9093 8600.

These financial statements have been streamlined where key information is grouped together for ease of understanding  
and readability. The notes include information which is required to understand the financial statements and is material and 
relevant to the operations, financial position and performance of the Group. Information is considered material and relevant  
if, for example:

•  the amount in question is significant because of its size or nature;

•  it is important for understanding the results of the Group;

•  it helps to explain the impact of significant changes in the Group’s business – for example, acquisitions; or

•  it relates to an aspect of the Group’s operations that is important to its future performance.

Navigating this report
The notes are organised into the following sections:

•  key performance: provides a breakdown of the key individual line items in the financial statements that the Directors consider 
most relevant to understanding performance and shareholder returns for the year and summarises the accounting policies, 
judgements and estimates relevant to understanding these line items;

•  capital and financial risk management: provides information about the capital management practices of the Group, the 

Group’s exposure and management of various financial risks and explains how these affect the Group’s financial position  
and performance;

•  other assets and liabilities: provides information on other balance sheet assets and liabilities that do not materially affect 

performance or give rise to material financial risk;

•  group structure: explains aspects of the group structure, such as our portfolio of associate accounted investments and 

acquisitions and how these have affected the financial position and performance of the Group; and

•  other: provides information on items which require disclosure to comply with Australian Accounting Standards and other 
regulatory pronouncements, however, are not considered critical in understanding the financial performance or position  
of the Group.

Significant and other accounting policies that summarise the measurement basis used and presentation policies and are 
relevant to an understanding of the financial statements are provided throughout the notes to the financial statements.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
74

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

Key reporting highlights
Notes containing information relevant to understanding significant changes to the Group’s affairs and performance  
in the current year are as follows:

•  the Group recorded record revenue and EBITDA – Note 1; and

•  full year dividend declared – Note 12.

Key estimates and judgements
The preparation of financial statements in conformity with AIFRS requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving 
a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial 
statements, are set out below:

•  goodwill impairment testing – Note 16(a);

•  valuation of share-based payments – Note 24; and 

•  carrying value of Webmotors associate – Note 19(c). 

Basis of preparation
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards,  
other authoritative pronouncements of the Australian Accounting Standards Board, Urgent Issues Group Interpretations  
and the Corporations Act 2001. carsales.com Ltd is a for-profit entity for the purpose of preparing the financial statements.

(i) Compliance with International Financial Reporting Standards
The Financial Report of carsales.com Ltd complies with International Financial Reporting Standards (IFRS) as issued by  
the International Accounting Standards Board (IASB).

(ii) Historical cost convention
These financial statements have been prepared under the historical cost convention.

(iii) Financial statement presentation
The accounting policies adopted are consistent with those of the previous financial year unless otherwise stated.

(iv) Going concern
The financial statements have been prepared on a going concern basis.

Basis of consolidation
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of carsales.com Ltd (‘Company’  
or ‘parent entity’) as at 30 June 2017 and the results of all subsidiaries for the year then ended. carsales.com Ltd and its 
subsidiaries together are referred to in this Financial Report as the Group or the consolidated entity.

Foreign currency translation
(i) Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary 
economic environment in which the entity operates (‘the functional currency’). The consolidated financial statements are 
presented in Australian dollars, which is carsales.com Ltd’s functional and presentation currency.

(ii) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates  
of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the 
translation at year end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised  
in the consolidated statement of comprehensive income.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
75

(iii) Group companies
The results and financial position of foreign operations (none of which has the currency of a hyperinflationary economy) that 
have a functional currency different from the presentation currency are translated into the presentation currency as follows:

•  assets and liabilities for each consolidated statement of financial position presented are translated at the closing rate  

at the date of that balance sheet;

•  income and expenses for each consolidated statement of comprehensive income are translated at average exchange  
rates (unless this is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction  
dates, in which case income and expenses are translated at the dates of the transactions); and

•  all resulting exchange differences are recognised as a separate component of equity.

On consolidation, exchange differences arising from the translation of any net investment in foreign entities and of borrowings 
are taken to other comprehensive income. When a foreign operation is sold or any borrowings forming part of the net 
investment are repaid, a proportionate share of such exchange differences are recognised in the consolidated statement  
of comprehensive income as part of the gain or loss on sale where applicable.

Foreign currency translation 
Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities  
of the foreign operation and translated at the closing rate.

Goods and Services Tax (GST)
Revenues, expenses and assets are recognised net of the amount of associated GST, unless the GST incurred is not recoverable 
from the tax authority. In this case it is recognised as part of the cost of acquisition of the asset or as part of the expense.

Receivables and payables are stated inclusive of the amount of GST receivable or payable. The net amount of GST recoverable 
from, or payable to, the tax authority is included with other receivables or payables in the consolidated statement of financial 
position.

Cash flows are presented on a gross basis. The GST components of cash flows arising from investing or financing activities  
which are recoverable from, or payable to, the taxation authority are presented as operating cash flow.

Rounding of amounts
The Company is of a kind referred to in ASIC Corporations Instrument 2016/191, issued by the Australian Securities and 
Investments Commission, relating to the ‘rounding off’ of amounts in the Financial Report. Amounts in the Financial Report  
have been rounded off in accordance with that Instrument to the nearest thousand dollars, or in certain cases, the nearest dollar. 

New Accounting Standards and Interpretations
The Group has applied the following standard which have had no impact in the current reporting period commencing  
1 July 2016:

•  Clarification of acceptable methods of depreciation and amortisation (AASB 2014-4) (effective 1 January 2016).

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
76

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

KEY PERFORMANCE
1. Segment information
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision 
maker. The chief operating decision maker has been identified as the CEO.

Management has determined the operating segments based on the reports reviewed by Key Management Personnel that  
are used to make strategic decisions.

(a) Description of segments
The Group principally operates in four business segments: namely Online Advertising Services, Data, Research and Services, 
International and Finance and Related Services.

Online Advertising Services
carsales Online Advertising Services can be broken into two key product sets being classified advertising and display  
advertising services.

Classified advertising allows customers (including dealers and consumers) to advertise automotive and non-automotive goods 
and services for sale across the carsales Network. Classified advertising typically allows a customer to advertise their red brand 
X, model Y car with 20,000km for $10,000 on a carsales website. This segment includes services such as subscriptions, lead fees 
and priority placement services across automotive and non-automotive websites.

Display advertising typically involves corporate customers such as automotive manufacturers/importers, finance and insurance 
companies etc, placing advertisements on carsales Network websites. These advertisements typically display the product or 
service offerings of the corporate advertiser such as a special offer on new utes by manufacturer Z, or save 10% on insurance  
this month only, etc, as banner advertisements or other sponsored links.

Online Advertising Services includes carsales’ investment in tyresales.com.au, which is an online tyre advertisement website  
that allows consumers to transact and purchase tyres.

Data, Research and Services
The carsales.com Ltd divisions of RedBook, LiveMarket, DataMotive and DataMotive Business Intelligence provide various 
solutions to a range of customers including manufacturers/importers, dealers, industry bodies, finance and insurance companies 
offering products including software, analysis, research and reporting, valuation services, website development and hosting  
as well as photography services. This segment also includes display and consumer advertising related to these divisions.

International
carsales.com Ltd has operations in overseas countries through subsidiaries, equity accounted associate investments  
and available-for-sale financial assets as set out below:

Online Automotive Classifieds:

•  Webmotors S.A.(operations in Brazil) – 30%

•  SK ENCARSALES.COM Ltd (operations in South Korea) – 49.9%

•  carsales Mexico SAPI de CV (operations in Mexico) – 65%

•  Chileautos SpA (operations in Chile) – 83.3%

•  Demotores Chile SpA (operations in Chile) – 100%

•  Demotores S.A. (operations in Argentina) – 100%

•  Demotores Colombia S.A.S. (operations in Colombia) – 100% 

•  iCar Asia Limited (operations in Indonesia, Malaysia and Thailand) – 15.6%

Automotive Data Services:

•  Auto Information Limited (New Zealand) – 100%

•  RedBook Automotive Services (M) Sdn Bhd (Malaysia) – 100%

•  RedBook Automotive Data Services (Beijing) Limited (China) – 100%

•  Automotive Data Services (Thailand) Company Limited – 100% 

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
77

Finance and Related Services
Finance and Related Services includes the Stratton Finance Pty Ltd subsidiary that provides innovative vehicle finance 
arrangements, vehicle procurement and other related services to customers. Segment revenues arise from commissions  
paid by finance providers and other related service providers. It also includes the equity accounted associate RateSetter 
Australia Pty Ltd and PromisePay Pte Ltd.

(b) Segment analysis

2017
Segment revenue
Segment revenue (Note 1(c)(i))
Total segment revenue

Gross profit

EBITDA
Depreciation and amortisation
Net finance costs
Profit before income tax
Income tax expense
Share of profit/(loss) from associates
Associate fair value revaluation loss
Gain on associate dilution
Non-controlling interests
Profit for the year

Segment assets
Deferred tax assets
Unallocated assets

Total assets

2016
Segment revenue
Segment revenue (Note 1(c)(i))
Total segment revenue

Online 
Advertising 
Services 
$’000

Data, 
Research  
and Services 
$’000

International 
$’000

Finance  
and Related 
Services 
$’000

269,131
269,131

245,904

39,314
39,314

39,119

8,313
8,313

8,313

55,356
55,356

44,748

142,710

23,378

(93)

10,502

9,992
(7,145)

(1,494)

268

111,847

15,687

236,397

78,626

Online 
Advertising 
Services 
$’000

Data, 
Research  
and Services 
$’000

International 
$’000

Finance and 
Related 
Services 
$’000

Total 
$’000

372,114
372,114

338,084

176,497
(9,966)
(6,877)
159,654
(48,261)
8,498
(7,145)
268
(3,535)
109,479

442,557
5,144
91,491

539,192

Total 
$’000

240,699
240,699

35,850
35,850

4,434
4,434

63,027
63,027

344,010
344,010

Gross profit

226,482

35,731

4,434

47,168

313,815

EBITDA
Depreciation and amortisation
Net finance costs
Gain on sale of business
Profit before income tax
Income tax expense
Share of profit/(loss) from associates
Gain on associate dilution
Non-controlling interests
Profit for the year

Segment assets
Deferred tax assets
Unallocated assets
Total assets

131,783

21,357

1,332

15,838

931

6,230
955

(1,007)

104,728

17,861

276,179

74,922

170,310
(7,527)
(8,366)
931
155,348
(47,450)
5,223
955
(4,827)
109,249

473,690
6,078
66,006
545,774

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only78

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

(c) Notes to, and forming part of, the segment information
(i) Segment revenue and gross profit
Segment revenue is derived from sales to external customers as set out in the table above. The nature of the segment  
revenue is as described in Note 1(a) above. Gross profit is revenue less costs of sale.

(ii) Segment EBITDA
The consolidated entity’s chief operating decision maker assesses the performance of the segments based on a measure  
of EBITDA. Interest revenue and expense, depreciation and amortisation are not reported to the chief operating decision  
maker by segment. These items are assessed at a consolidated entity level.

(iii) Segment assets
Segment assets include goodwill, trade receivables and investments accounted for using equity method. Unallocated assets 
include property, plant and equipment, intangibles and other assets utilised across multiple segments. All unallocated assets are 
assessed by the chief operating decision maker at a consolidated entity level.

(iv) Liabilities
Liabilities are not reported to the chief operating decision maker by segment. All liabilities are assessed at a consolidated  
entity level.

2. Revenue

From continuing operations
Sales revenue
Sale of services
Sale of goods

2017 
$’000

2016 
$’000

338,250
33,864
372,114

314,627
29,383
344,010

Recognition and measurement
Revenue is measured at the fair value of the consideration received or receivable. Amounts disclosed as revenue are net of 
returns, trade allowances and amounts collected on behalf of third parties. Where services have not been provided but the 
Group is obligated to provide the services in the future, revenue recognition is deferred. Where the Group has utilised the 
services of a sales agency to sell advertising services on behalf of the Group, the sale is recorded at a value net of sales 
commissions paid to the sales agency.

Revenue is recognised for the major business activities as follows:

(i) Advertising services
Revenue is recorded when a customer’s advertisement has been displayed or when a referral has been generated leading  
to an enforceable claim by the Group. Subscription services are recognised across the period to which they relate.

(ii) Sale of goods – retail
Revenue is recorded when goods have been provided to a customer leading to an enforceable claim by the Group.

(iii) Finance and related services
Fees and commissions are recognised on an accruals basis when the service has been provided or on completion of the 
underlying transaction. Used car disposal revenue and cost of goods are recognised gross (revenue being the fair value  
of the cash received for the sale of the vehicle, and the cost of goods being the trade in price of the vehicle).

(iv) Dividends
Dividends are recognised as revenue when the right to receive payment is established.

(v) R&D tax rebate
The research and development claim of the company gives rise to a tax offset and this tax offset is recognised as other income.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
3. Expenses

Profit before income tax includes the following specific expenses:
Total employee benefits
Defined contribution superannuation expense
Research and development
Minimum lease payments

79

2017 
$’000

87,978
7,376
6,044
6,275

2016 
$’000

77,058
6,034
5,130
5,534

Recognition and measurement
(i) Retirement benefit obligations
All employees of the Group are entitled to benefits on retirement, disability or death from the Group’s superannuation plan.  
The Group has a defined contribution plan. The defined contribution plan receives fixed contributions from Group companies 
and the Group’s legal or constructive obligation is limited to these contributions. The employees of the parent entity are all 
members of the defined contribution section of the Group’s plan.

Past service costs are recognised immediately in profit or loss, unless the changes to the superannuation fund are conditional  
on the employees remaining in service for a specified period of time (the vesting period). In this case, the past service costs are 
amortised on a straight-line basis over the vesting period.

(ii) Research and development
Research expenditure is recognised as an expense as incurred. Costs incurred on development projects (relating to the design 
and testing of new or improved services) are recognised as intangible assets when it is probable that the project will, after 
considering its commercial and technical feasibility, be completed and generate future economic benefits and its costs can be 
measured reliably. The expenditure capitalised comprises all directly attributable costs, including costs of materials, services, 
direct labour and an appropriate proportion of overheads. Other development expenditures that do not meet these criteria are 
recognised as an expense as incurred. Development costs previously recognised as an expense are not recognised as an asset 
in a subsequent period. Capitalised development costs are recorded as an intangible asset and amortised from the point of 
which the asset is ready for use on a straight-line basis over its useful life, which varies from three to five years.

(iii) Leases
Leases in which a significant portion of the risks and rewards of ownership are not transferred to the Company as lessee are 
classified as operating leases. Payments made under operating leases (net of any incentives received from the lessor) are 
charged to the profit or loss on a straight-line basis over the period of the lease.

4. Income tax
(a) Income tax expense

Current tax
Adjustments for current tax of prior periods
Deferred tax
Adjustments for deferred tax of prior periods

Deferred income tax expense included in income tax expense comprises:
Decrease/(Increase) in deferred tax assets
Decrease in deferred tax liabilities

2017 
$’000
49,244
(1,464)
(903)
1,384
48,261

808
(327)
481

2016 
$’000
47,698
218
(1,009)
543
47,450

(256)
(210)
(466)

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
80

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

(b) Numerical reconciliation of income tax expense to prima facie tax payable

Profit from continuing operations before income tax expense
Tax at the Australian tax rate of 30.0% (2016: 30%)
Tax effect of amounts which are not deductible (taxable) in calculating taxable income:
Non-assessable income (R&D tax offset)
Share options
Sundry items
Adjustment for prior periods
Share of (profit)/losses from associates
Non-taxable gain on associate dilution
Non-deductible impairment
Income tax expense

2017 
$’000
161,275
48,383

(300)
168
576
(80)
(2,549)
(80)
2,143
48,261

2016 
$’000
161,526
48,458

(255)
22
317
761
(1,567)
(286)
-
47,450

(c) Amounts recognised directly into equity
Aggregate current and deferred tax arising in the reporting period and not recognised in the income statement or other 
comprehensive income but directly (credited) or debited to equity:

Current tax – (credited) directly to equity
Net deferred tax – debited/(credited) directly to equity

(d) Deferred tax assets
The balance comprises temporary differences attributable to:

2017 
$’000
(474)
598
124

At 1 July 2015
Acquisition of subsidiary
(Charged)/credited to the 
profit or loss
Credited directly to equity
At 30 June 2016
(Charged)/credited to the 
profit or loss
Debited directly to equity
Exchange differences
At 30 June 2017

Employee 
benefits 
$’000
1,944
7

Employee 
Share Trust 
$’000
1,513
-

Doubtful 
debts
$’000
193
-

Expense 
accruals  
$’000
1,521
-

Intangibles
$’000
-
-

Tax losses 
$’000
-
-

Other 
$’000
-
-

194
-
2,145

(475)
-
-
1,670

(443)
644
1,714

(474)
(124)
-
1,116

371
-
564

(305)
-
-
259

235
-
1,756

97
-
-
1,853

(490)

(490)

(670)
-
-
(1,160)

215
-
215

1,166
-
(2)
1,379

2016 
$’000
(489)
(155)
(644)

Total 
$’000
5,171
7

256
644
6,078

(808)
(124)
(2)
5,144

2016 
$’000
4,184
1,894
6,078

174
-
174

(147)
-
-
27

2017 
$’000
3,338
1,806
5,144

Deferred tax assets to be recovered within 12 months
Deferred tax assets to be recovered after more than 12 months

Certain liability balances are shown as part of deferred tax assets, as they originate in the same jurisdiction as, and can be offset 
against, other deferred tax assets. The liability balance for intangibles shown as part of deferred tax assets relates to in house 
software in Australia.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only(e) Deferred tax liabilities
The balance comprises temporary differences attributable to:

At 1 July 2015
(Credited) to the profit or loss
Intangibles recognised from business acquisition
At 30 June 2016

At 1 July 2016
(Credited) to the profit or loss
Intangibles recognised from business acquisition
At 30 June 2017

Deferred tax liabilities expected to be settled within 12 months
Deferred tax liabilities expected to be settled after more than 12 months

81

Intangibles 
$’000
-
(210)
1,939
1,729

1,729
(327)
1,521
2,923

2017 
$’000
342
2,581
2,923

Total 
$’000
-
(210)
1,939
1,729

1,729
(327)
1,521
2,923

2016 
$’000
210
1,519
1,729 

Recognition and measurement
The income tax expense or revenue for the period is the tax payable on the current period’s taxable income based on  
the applicable income tax rate for each jurisdiction adjusted by changes in deferred tax assets and liabilities attributable  
to temporary differences and to unused tax losses.

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the end  
of the reporting period in the countries where the company’s subsidiaries and associates operate and generate taxable  
income. Management periodically evaluates positions taken in tax returns with respect to situations in which applicable  
tax regulation is subject to interpretation. It establishes provisions where appropriate on the basis of amounts expected  
to be paid to tax authorities.

Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax bases  
of assets and liabilities and their carrying amounts in the consolidated financial statements. However, the deferred income tax  
is not accounted for if it arises from initial recognition of an asset or liability in a transaction other than a business combination 
that at the time of the transaction affects neither accounting nor taxable profit or nor loss. Deferred income tax is determined 
using tax rates (and laws) that have been enacted or substantially enacted by the balance sheet date and are expected to apply 
when the related deferred income tax asset is realised or the deferred income tax liability is settled.

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that  
future taxable amounts will be available to utilise those temporary differences and losses.

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount and tax bases  
of investments in controlled entities where the Company is able to control the timing of the reversal of the temporary 
differences and it is probable that the differences will not reverse in the foreseeable future.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets and liabilities 
and when the deferred tax balances relate to the same taxation authority. Current tax assets and tax liabilities are offset where 
the entity has a legally enforceable right to offset and intends either to settle on a net basis, or to realise the asset and settle  
the liability simultaneously.

Where there are current and deferred tax balances attributable to amounts recognised directly in equity, there are also 
recognised directly in equity.

Tax consolidation legislation
The Company and its wholly-owned Australian entities have implemented the tax consolidation legislation.

The head entity, carsales.com Ltd, and the controlled entities in the tax consolidated group account for their own current  
and deferred tax amounts. These tax amounts are measured as if each entity in the tax consolidated group continues  
to be a standalone taxpayer in its own right.

In addition to its own current and deferred tax amounts, carsales.com Ltd also recognises the current tax liabilities (or assets) 
and the deferred tax assets arising from unused tax losses and unused tax credits assumed from controlled entities in the tax 
consolidated group. Assets or liabilities arising under tax funding agreements with the tax consolidated entities are recognised 
as amounts receivable from or payable to other entities in the Group.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only82

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

Accounting estimates and assumptions used for income tax
Uncertain tax positions
The Group applies its current understanding of the tax law to estimate tax liabilities where the ultimate tax position is uncertain. 
When the tax position is ultimately determined or tax laws change, the actual tax liability may differ from this current estimate.

Research and development claim
The research and development claim available to the Company is estimated in the accounts because a full assessment of the 
position cannot be made by the year end. It is the policy of the Company to only bring to account that preliminary portion of 
expenses that is reasonably expected to be claimable at period end.

5. Reconciliation of profit after income tax to net cash inflow from operating activities

Profit for the year
Depreciation and amortisation
Non-cash employee benefits expense – share-based payments
Loss on disposal of assets
Net finance related costs
Share of (profit) of associates
Loss/(gain) on associate fair value adjustment and investment dilution
Net exchange differences
Change in operating assets and liabilities:

(Increase) in trade debtors
Decrease in inventories
Decrease/(Increase) in deferred tax assets
(Increase) in other operating assets
Capitalised labour
Increase in trade creditors
Increase in other operating liabilities
Increase in provision for income taxes payable
Increase in deferred tax liabilities
Increase in other provisions

Net cash inflow from operating activities

6. Earnings per share
(a) Reported earnings per share 

2017 
$’000
113,014
9,966
(255)
90
7,137
(8,498)
6,877
(84)

(1,660)
279
934
(2,944)
(9,218)
1,541
3,415
3,349
822
11
124,776

2016 
$’000
114,076
7,527
2,214
-
8,893
(5,223)
(955)
(96)

(4,955)
758
(900)
(2,612)
(8,264)
1,544
2,108
4,686
-
745
119,546

Reported profit attributable to equity holders of the Company
Weighted average number of ordinary shares
Dilutive impact of potential ordinary shares*
Total weighted average number of ordinary shares used  
in EPS calculation
Reported earnings per share

2017

Basic earnings per share
2016
109,479,000 109,249,000
241,383,158 240,645,736
-

-

2017

Diluted earnings per share
2016
109,479,000 109,249,000
241,383,158 240,645,736
742,315

491,188

241,383,158 240,645,736
45.4

45.4

241,874,346 241,388,051
45.3

45.3

*The dilutive impact of potential ordinary shares represents unexercised options and performance rights as at the balance date 30 June 2017 (2016: 30 June 2016).

(b) Adjusted earnings per share

Reported profit attributable to equity holders of the Company
Less: gain on associate dilution
Less: gain on sale of business
Less: associate one-off tax gain
Add: associate fair value revaluation loss
Add: acquired intangibles amortisation
Adjusted profit attributable to equity holders of the Company

Adjusted earnings per share*

2017

Basic earnings per share
2016
109,479,000 109,249,000
(955,000)
(931,000)
-
-
3,180,000
119,130,000 110,543,000
45.9

(268,000)
-
(804,000)
7,145,000
3,578,000

49.4

2017

Diluted earnings per share
2016
109,479,000 109,249,000
(955,000)
(931,000)
-
-
3,180,000
119,130,000 110,543,000
45.8

(268,000)
-
(804,000)
7,145,000
3,578,000

49.3

*  The Directors believe the presentation of ‘adjusted earnings per share’ provides the best measure to assess the performance of the Group by excluding gain  
on associate dilution, one-off gain on sale of business, associate one-off tax gain, associate fair value revaluation loss, and non-cash acquired intangible asset 
amortisation from the reported IFRS measure.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
83

Recognition and measurement
Basic earnings per share is calculated by dividing:

•  the profit attributable to equity holders of the Company, excluding any costs of servicing equity other than ordinary shares;

•  by the weighted average number of ordinary shares outstanding during the financial year, adjusted for bonus elements  

in ordinary shares issued during the year.

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account:

•  the after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares; and

•  the weighted average number of additional ordinary shares that would have been outstanding assuming the conversion  

of all dilutive potential ordinary shares.

Options and performance rights granted to employees under the carsales.com Ltd Employee Option Plan are considered  
to be potential ordinary shares and have been included in the determination of diluted earnings per share to the extent to 
which they are dilutive. The options and performance rights have not been included in the determination of basic earnings  
per share. Details relating to the options are set out in Note 24.

CAPITAL AND FINANCIAL RISK MANAGEMENT
7. Capital risk management
The Company’s capital position at 30 June is as follows:

Borrowings (Note 9)
Less: cash and cash equivalents (Note 8)
Net debt

Contributed equity (Note 10)
Reserves (Note 11(a))
Retained earnings (Note 11(b))
Non-controlling interests
Total equity

Total capital

2017 
$’000
193,054
(39,795)
153,259

105,861
14,149
151,607
5,543
277,160

2016 
$’000
226,910
(28,709)
198,201

99,026
22,862
134,302
4,180
260,370

430,419

458,571

The Company’s objectives when managing capital are to safeguard its ability to continue as a going concern, so that it can 
continue to provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure  
to reduce the cost of capital.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders,  
return capital to shareholders, issue new shares or sell assets to reduce debt.

Consistent with others in the industry, the Group monitors its capital on an ongoing basis. There are no externally imposed 
capital requirements.

Investments and other financial assets
The Group classifies its investments in the following categories: financial assets at fair value, loans and receivables,  
and held-to-maturity investments. The classification depends on the purpose for which the investments were acquired. 
Management determines the classification of its investments at initial recognition and re-evaluates this designation at  
each reporting date.

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted  
in an active market. They are included in current assets, except for those with maturities greater than 12 months after  
the reporting date, which are classified as non-current assets. Loans and receivables are included in trade and other  
receivables (Note 14) in the consolidated statement of financial position.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
84

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

8. Cash and cash equivalents

Cash on hand
Bank balances

2017 
$’000
2
39,793
39,795

2016 
$’000
7
28,702
28,709

Recognition and measurement
For cash flow statement presentation purposes, cash and cash equivalents includes cash on hand, deposits held at call with 
financial institutions, other short term, highly liquid investments with original maturities of three months or less that are readily 
convertible to known amounts of cash and that are subject to an insignificant risk of changes in value and bank overdrafts.  
Bank overdrafts are shown within borrowings in current liabilities on the consolidated statement of financial position.

Risk exposure
The Company’s exposure to interest rate risk is discussed in Note 9. The maximum exposure to credit risk at the reporting  
date is the carrying amount of each class of cash and cash equivalents mentioned above.

9. Borrowings

Bank loan – carsales.com Ltd
Bank loan – Stratton Finance Pty Ltd
Finance lease – RedBook Inspect Pty Ltd

Less: Unamortised borrowing costs

Comprising:
Current borrowings
Non-current borrowings

2017 
$’000
187,500
5,545
508
193,553
(499)
193,054

1,755
191,299
193,054

2016 
$’000
220,000
7,197
182
227,379
(469)
226,910

1,784
225,126
226,910

In December 2016, carsales.com Ltd entered into a $265 million syndicated revolving loan facility agreement (‘the agreement’). 
The loan facility consists of two commitments of $175 million and $90 million which become due in August 2019 and February 
2020 respectively. The loan is provided by a syndicate comprising National Australia Bank, Australia and New Zealand Bank and 
HSBC. Borrowings under the loan facility bear interest at a floating rate of BBSY Bid plus a margin, with margin determined by 
reference to the leverage ratio of the Gearing Group. In addition to two commitments, the loan facility also  
has an accordion feature which enables further commitments of up to $135 million to be added under the agreement. 

In March 2015, Stratton Finance Pty Ltd entered into a $10 million loan with the principal repayable in equal monthly instalments 
over a period of 5 years. The loan was provided by the National Australia Bank and is described as a NAB Business Markets 
Flexible Rate Loan. The interest rate is the weighted average of the interest rates applicable to each of the Business Markets 
Facility Components (being the Fixed Amount, the Flexible Maturity Fixed Amount, the Cap Amount, the Range Amount and/or 
the Floating Amount) for that 30 day pricing period. As at 30 June 2017, a principal of $5,545,000 was outstanding.

Finance income
Finance costs 

2017 
$’000
640
(7,517)
(6,877)

2016 
$’000
537
(8,903)
(8,366)

Finance income
Finance income is recognised on a time proportionate basis using the effective interest method. When a receivable is impaired, 
the Group reduces the carrying amounts to its recoverable amount, being the estimated future cash flow discounted at the 
original effective interest rate of the instrument, and continues unwinding the discount as finance income. Finance income on 
impaired loans is recognised using the original effective interest rate.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only85

Recognition and measurement
Borrowings are initially recognised at fair value, net of transaction costs incurred. Borrowings are subsequently measured at 
amortised cost. Any difference between the proceeds (net of transaction costs) and the redemption amount is recognised  
in the profit or loss over the period of the borrowings using the effective interest method. Fees paid on the establishment  
of loan facilities are recognised net against the loan and amortised on a straight-line basis over the term of the facility.

Borrowings are derecognised from the consolidated statement of financial position when the obligation specified in the 
contract is discharged, cancelled or expired. The difference between the carrying amount of a financial liability that has been 
extinguished or transferred to another party and the consideration paid, including any non-cash assets transferred or liabilities 
assumed, is recognised in other income or other expenses.

Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability  
for at least 12 months after the balance sheet date.

Borrowing costs incurred for the construction of any qualifying asset are capitalised during the period of time that is required  
to complete and prepare the asset for its intended use or sale. Other borrowing costs are expensed.

Interest rate risk
The Group’s main interest rate risk arises from long term borrowings. The Group’s fixed rate borrowings and receivables are 
carried at amortised cost. They are therefore not subject to interest rate risk as defined in AASB 7 since neither the carrying 
amount nor the future cash flows will fluctuate because of a change in market rates.

The consolidated entity’s exposure to the cash flow risk of changes in market interest rates relates primarily to the cash at  
bank and the cash advance facility. Cash and cash equivalents draw interest at variable interest rates, while the interest on  
the overdraft facility was 8.8% (2016: 8.9%). As at reporting date, the Group had $193,045,000 (2016: $227,197,000) variable rate 
borrowings at a weighted average interest rate of 3.0% (2016: 3.3%). carsales.com Ltd has a Board-approved treasury policy and 
treasury strategy for the management of interest rate risk. The Company does not currently hedge against interest rate risk. The 
Board keeps the decision to actively hedge interest rate risk under regular review and this will be reassessed during the 2018 
financial year. Any derivative contracts will be entered into solely for interest rate risk management and no speculative hedging 
is permitted under the policy.

Liquidity risk
Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability of funding 
through an adequate amount of committed credit facilities and the ability to close out market positions. The Group manages 
liquidity risk by continuously monitoring forecast and actual cash flows and matching the maturity profiles of financial assets  
and liabilities.

Financing arrangements
The Group had access to the following undrawn borrowing facilities at the end of the reporting period:

Floating rate
Expiring within one year
Expiring beyond one year

2017 
$’000
3,400
77,500
80,900

2016 
$’000
63,000
45,000
108,000

Maturities of financial liabilities
The following table sets out the Group’s exposure to liquidity risk. The amounts disclosed in the table are the contractual 
undiscounted cash flows.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only86

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

Contractual maturities of financial liabilities

Group – at 30 June 2017
Non-derivatives
Non-interest bearing payables
Variable rate borrowings
Fixed rate borrowings
Total non-derivatives

Group – at 30 June 2016
Non-derivatives
Non-interest bearing payables
Variable rate borrowings
Fixed rate borrowings
Total non-derivatives

0 – 12  
months 
$’000

Between 1 
and 2 years 
$’000

Between 2 
and 5 years 
$’000

Total  
contractual  
cash flows 
$’000

-
1,741
262
2,003

-
193,714
262
193,976

42,002
197,210
526
239,738

Carrying 
amount 
(assets)/
liabilities 
$’000

42,002
192,546
508
235,056

-
134,187
63
134,250

-
94,302
63
94,365

36,184
230,297
194
266,675

36,184
226,728
182
263,094

42,002
1,755
2
43,759

36,184
1,808
68
38,060

Net fair value of financial assets and liabilities
The net fair value of cash and cash equivalents and non-interest bearing monetary financial assets and non-interest bearing 
financial liabilities of the consolidated entity approximates their carrying amounts. There are no off-balance sheet financial 
instruments in place.

Summarised sensitivity analysis
The following table summarises the sensitivity of the Group’s financial assets and financial liabilities to interest rate risk.

At 30 June 2017
Financial assets
Cash and cash equivalents
Financial liabilities
Borrowings
Total increase/(decrease)

At 30 June 2016
Financial assets
Cash and cash equivalents
Financial liabilities
Borrowings
Total increase/(decrease)

10. Contributed equity
(a) Share capital

Ordinary shares
Fully paid

Interest rate risk

-100 bps

+100 bps

Carrying 
amount 
$’000

Profit 
$’000

Other  
equity 
$’000

Profit 
$’000

Other  
equity 
$’000

39,795

(325)

(325)

325

325

(193,045)

2,097
1,772

2,097
1,772

(2,097)
(1,772)

(2,097)
(1,772)

Interest rate risk

-100 bps

+100 bps

Carrying 
amount 
$’000

Profit 
$’000

Other  
equity 
$’000

Profit 
$’000

Other  
equity 
$’000

28,709

(307)

(307)

307

307

(227,197)

2,291
1,984

2,291
1,984

(2,291)
(1,984)

(2,291)
(1,984)

Notes

2017 
Shares

2016
Shares

2017
$’000

10(b) 241,785,292 241,123,298
241,785,292 241,123,298

105,861
105,861

2016 
$’000

99,026
99,026

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
87

Recognition and measurement
Ordinary shares are classified as equity.

Ordinary shares entitle the holder to participate in dividends and the proceeds on winding up of the Company in proportion  
to the number of, and amounts paid on, the shares held.

On a show of hands every holder of ordinary shares present at a meeting in person or by proxy is entitled to one vote,  
and upon a poll each share is entitled to one vote.

Ordinary shares have no par value and the Company does not have a limited amount of authorised capital.

Incremental costs directly attributable to the issue of new shares, options or performance rights are shown in equity as  
a deduction, net of tax, from the proceeds. Incremental costs directly attributable to the issue of new shares or options  
or performance rights for the acquisition of a business are not included in the cost of the acquisition as part of the  
purchase consideration.

(b) Movements in ordinary share capital

Date
1 July 2015
August 2015
August 2015
September 2015
October 2015
October 2015
October 2015
November 2015
December 2015
February 2016
March 2016
April 2016
April 2016
May 2016
June 2016
30 June 2016

Date
1 July 2016
September 2016
October 2016
October 2016
November 2016
February 2017
March 2017
April 2017
May 2017
June 2017
30 June 2017

Details
Opening balance
Exercise of employee options
Exercise of employee performance rights
Exercise of employee options
Exercise of employee options
Exercise of employee performance rights
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee options
Exercise of employee options
Exercise of employee options
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee options

Details
Opening balance
Exercise of employee options
Exercise of employee performance rights
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee options
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee options

Number of 
shares
240,081,596
61,237
123,739
40,433
55,172
50,146
300,352
11,301
107,443
12,860
47,257
13,923
174,860
16,125
26,854
241,123,298

Number of 
shares
241,123,298
47,557
30,200
206,250
6,071
11,279
2,625
349,178
4,862
3,972
241,785,292

Issue price

$4.69–$5.93
-
$4.69–$5.93
$4.69–$4.90
-
$9.65
$5.93
$5.93
$4.69–$5.93
$5.93
$4.69–$5.93
$11.72
$5.93
$4.69–$5.93

Issue price

$4.69–$5.93
$0.00
$11.92
$9.10
$5.93–$9.10
$5.93–$9.10
$11.20
$5.93–$9.10
$5.93–$9.10

$’000
91,905
333
-
211
269
-
2,898
67
637
73
280
73
2,050
96
134
99,026

$’000
99,026
237
-
2,459
55
84
21
3,909
41
29
105,861

Information relating to the carsales.com Ltd Employee Option Plan, including details of options and performance rights issued, 
exercised and lapsed during the financial year and options and performance rights outstanding at the end of the financial year, 
is set out in Note 24.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
88

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

11. Reserves and retained earnings
(a) Reserves

Share-based payment reserve
Foreign currency translation reserve
Share of remeasurement of net defined benefit liability of associates
Available-for-sale asset revaluation reserve

(i) Share-based payment reserve

Balance 1 July
Option expense
Tax on Employee Share Trust charged to equity
Balance 30 June

2017 
$’000
22,778
(8,473)
(185)
29
14,149

23,157
(255)
(124)
22,778

2016 
$’000
23,157
38
(333)
-
22,862

20,299
2,214
644
23,157

The share-based payments reserve is used to recognise the fair value of options and performance rights issued but not exercised.

(ii) Foreign currency translation reserve

Balance 1 July
Currency translation differences arising during the year
Balance 30 June

38
(8,511)
(8,473)

1,172
(1,134)
38

Exchange differences arising on translation of the foreign operations are taken to the foreign currency translation reserve, as 
described in ‘Basis of preparation’ and accumulated within a separate reserve within equity. The reserve is recognised in profit 
and loss when the net investment is disposed of.

(iii) Share of remeasurement of net defined benefit liability of associates

Balance 1 July
Share of remeasurement of net defined benefit liability of associates
Balance 30 June

(iv) Available-for-sale asset revaluation reserve

Balance 1 July
Changes in the fair value of available-for-sale financial assets
Balance 30 June

(b) Retained earnings
Movements in retained earnings were as follows:

Balance 1 July 
Net profit for the year
Dividends
Balance 30 June

(333)
148
(185)

-
29
29

-
(333)
(333)

-
-
-

134,302
109,479
(92,174)
151,607

113,829
109,249
(88,776)
134,302

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only89

12. Dividends
Provision is made for the amount of any dividend declared, being appropriately authorised and no longer at the discretion  
of the entity, on or before the end of the financial year but not distributed at balance date.

(a) Ordinary shares

Final fully franked cash dividend for the year ended 30 June 2016 of 19.5 cents  
(2015: 17.7 cents per fully paid ordinary share plus a special dividend of 1.4 cents)  
per fully paid ordinary share paid on 17 October 2016.
Final fully franked ordinary dividend for the year ended 30 June 2016 of 19.5 cents  
(2015: 17.7 cents plus a special dividend of 1.4 cents) – satisfied through the issuance  
of shares under the Dividend Reinvestment Plan.

Interim fully franked cash dividend for the year ended 30 June 2017 of 18.7 cents  
(2016: 17.8 cents) per fully paid share paid on 20 April 2017 (2016: 15 April 2016). 
Interim fully franked ordinary dividend for the year ended 30 June 2017 of 18.7 cents  
(2016: 17.8 cents) per share – satisfied through issuance of shares under the  
Dividend Reinvestment Plan.

Total dividends paid

(b) Dividends not recognised at year end

In addition to the above dividends, since year end, the Directors have recommended the payment 
of a final dividend of 21.5 cents per fully paid ordinary share (2016: final dividend 19.5 cents).  
The aggregate amount of the declared dividend expected to be paid on 19 October 2017  
out of retained earnings at 30 June 2017, but not recognised as a liability at year end, is

(c) Franked dividends

Franking credits available for subsequent financial years based on a tax rate of 30.0% (2016: 30.0%)

2017 
$’000

2016 
$’000

44,569

43,000

2,459
47,028

2,898
45,898

41,237

40,828

3,909
45,146
92,174

2,050
42,878
88,776

2017 
$’000

2016 
$’000

51,984

47,019

2017 
$’000
45,860

2016 
$’000
42,176

The above amounts represent the balance of the franking account as at the end of the reporting period, adjusted for:

(a) franking credits that will arise from the payment of the amount of the provision for income tax;

(b) franking debits that will arise from the payment of dividends recognised as a liability at the reporting date; and

(c) franking credits that will arise from the receipt of dividends recognised as receivables at the reporting date.

The consolidated amounts include franking credits that would be available to the parent entity if distributable profits  
of subsidiaries were paid as dividends.

(d) Dividend Reinvestment Plan (DRP)
The carsales.com Ltd DRP will be maintained for the 2017 final dividend, offering shareholders the opportunity to acquire  
further ordinary shares in carsales. The DRP will not be offered at a discount and the price will be calculated using the daily 
volume weighted average sale price of carsales.com Ltd shares sold in the ordinary course of trading on the ASX during  
the five days after, but not including, the Record Date (22 September 2017). The last date for shareholders to nominate  
their participation in the DRP is 5:00pm (AEST) on 25 September 2017. Shares issued under the DRP will rank equally with 
carsales.com Ltd existing fully paid ordinary shares. Shareholders eligible to participate in the DRP are currently limited  
to those whose registered address on the carsales.com Ltd share registry is in Australia or New Zealand.

Eligible shareholders who wish to participate in the DRP can make their elections online at www.computershare.com.au/
easyupdate/CAR or complete the DRP form, which will be sent to shareholders for completion and submission to 
Computershare Investor Services Pty Ltd (carsales share registry). Further information can be obtained from Computershare  
on 1300 850 505.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
90

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

13. Financial risk management
The Group’s activities expose it to a variety of financial risks: credit risk, interest rate risk and liquidity and foreign exchange risk. 

The Group’s overall risk management program focuses on the unpredictability of financial markets and seeks to minimise 
potential adverse effects on the financial performance of the Group. The Group uses different methods to measure different 
types of risk to which it is exposed.

Risk management is the responsibility of the Chief Financial Officer (CFO) and follows approved policies of the Board of 
Directors. The CFO identifies, evaluates and hedges financial risks in close cooperation with the Group’s operating units.

(a) Market risk
(i) Foreign exchange risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, primarily 
with respect to the Brazilian Real (BRL), the Korean Won (KRW), the Mexican Peso (MXP), the Chilean Peso (CLP) and Argentine 
Peso (ARS).

Foreign exchange risk arises from future commercial transactions and recognised assets and liabilities denominated in foreign 
currency that is not the entity’s functional currency.

Hedging contracts are sometimes used to manage foreign currency exchange risk. The Company has a treasury strategy and a 
treasury policy and will actively hedge any major known commitments using forward exchange contracts. The Company does 
net investment hedge quasi-equity intercompany loans used to fund investments in subsidiaries, but does not net investment 
hedge the carrying value of associates in the balance sheet. Trading and dividend cash flows between associates and the Group 
are not hedged unless the cash flows are significant and the amount and future payment date are certain. No foreign currency 
derivatives were entered into in the year.

The analysis below reflects management’s view of possible movements in relevant foreign currencies against the Australian 
dollar. The table summarises the range of possible outcomes that would affect the Group’s net profit and equity as a result of 
foreign currency movements.

The estimated impact on carsales.com Ltd’s share of the reported net profits of our significant overseas associates and 
subsidiaries through potential movements in exchange rates are as follows:

Impact on profit:

AUD to KRW
AUD to BRL
AUD to MXP
AUD to CLP
AUD to ARS
Net Movement

Impact on equity:

AUD to KRW
AUD to BRL
AUD to MXP
AUD to CLP
AUD to ARS
Net Movement

(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)

(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)

2017 
$’000
-5%
390.7
144.2
(81.3)
34.8
(29.5)
458.9

2017 
$’000
-5%
6,893
3,032
284
1,037
209
11,455

2016
$’000
-5%
252.3
160.8
(22.2)
13.7
-
404.6

2016
$’000
-5%
6,911
3,971
464
936
-
12,282

2017 
$’000
5%
(390.7)
(144.2)
81.3
(34.8)
29.5
(458.9)

2017 
$’000
5%
(6,893)
(3,032)
(284)
(1,037)
(209)
(11,455)

2016 
$’000 
5%
(252.3)
(160.8)
22.2
(13.7)
-
(404.6)

2016 
$’000 
5%
(6,911)
(3,971)
(464)
(936)
-
(12,282)

(ii) Price risk
The group’s exposure to equity securities price risk arises from the 15.6% investment in iCar Asia Limited held by the group and 
classified in the balance sheet as an available-for-sale financial asset (see Note 19(d)). Changes in the fair value are recognised 
directly in other comprehensive income. 

Other than the investment in iCar Asia Limited, the Group is not exposed to significant price equities risk.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only91

(b) Credit risk
Credit risk of the Group arises predominantly from outstanding receivables from customers.

The Group’s credit risk on its receivables is recognised on the consolidated statement of financial position at the carrying 
amount of those receivable assets, net of any provisions for doubtful debts. There are no significant concentrations of 
receivables within the Group. Receivable balances are monitored on an ongoing basis with the result that the Group’s  
exposure to bad debts is not considered to be material.

Details of impaired and past due receivables are disclosed in Note 14.

Credit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. For banks  
and financial institutions, only independently rated parties with a minimum rating of ‘A’ are accepted by carsales.com Ltd.

(c) Interest rate risk
Interest rate risk is set out in Note 9.

(d) Liquidity risk
Liquidity risk is set out in Note 9.

(e) Fair value estimation
There are no financial assets or liabilities that are measured at fair value at 30 June 2017 other than the available-for-sale 
investment in iCar Asia Limited which is listed on the ASX and therefore has a readily determinable fair value.

OTHER ASSETS AND LIABILITIES
14. Trade and other receivables

Current
1–3 months
3– 6 months
Over 6 months
Trade receivables

Accrued income
Other receivables
Prepayments
Trade and other receivables

Impaired 
receivables 
2017 
$’000
255
154
172
490
1,071

Not impaired 
receivables 
2017 
$’000
36,916
2,223
691
64
39,894

Total 
receivables
2017 
$’000
37,171
2,377
863
554
40,965

Provision
2017 
$’000
255
154
172
490
1,071

Carrying 
value
2017 
$’000
36,916
2,223
691
64
39,894

3,312
2,033
3,165
48,404

Carrying 
value  
2016 
$’000
34,324
1,861
738
36
36,959

1,948
2,657
3,158
44,722

Recognition and measurement
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost, less provision  
for impairment. Trade receivables are due for settlement generally within 30 days following the provision of advertising,  
data services or finance services.

Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be uncollectable are written  
off by reducing the carrying amount directly. An allowance account (provision for impairment of trade receivables) is used  
when there is objective evidence that the Group will not be able to collect all amounts due according to the original terms  
of the receivables. Significant financial difficulties of the debtor, probability that the debtor will enter bankruptcy or financial 
reorganisation, and default or delinquency in payments (more than 30 days overdue) are considered indicators that the trade 
receivable is impaired. The amount of the impairment allowance is the difference between the asset’s carrying amount  
and the present value of estimated future cash flows, discounted at the original effective interest rate. Cash flows relating  
to short term receivables are not discounted if the effect of discounting is immaterial.

The amount of the impairment loss is recognised in the consolidated statement of comprehensive income within the  
‘operations and administration’ expense. When a trade receivable for which an impairment allowance had been recognised 
becomes uncollectable in a subsequent period, it is written off against the allowance account. Subsequent recoveries of 
amounts previously written off are credited against other expenses in the consolidated statement of comprehensive income.

(a) Impaired trade receivables
The individually impaired receivables mainly relate to customers that are in unexpectedly difficult economic situations.  
The creation and release of the provision for impaired receivables has been included in ‘operations and administration’ 
expenses in the consolidated statement of comprehensive income. Amounts charged to the provision account are generally 
written off when there is no expectation of recovering additional cash.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
92

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

(b) Accrued income
Services provided in the current reporting period are recognised on accrual basis. Settlement is generally within 30 days.

(c) Other receivables
These amounts generally arise from transactions outside the usual operating activities of the Group. Interest is not charged  
and collateral is not normally obtained.

The other classes within trade and other receivables do not contain impaired assets and are not past due. Based on the  
credit history of these other classes, it is expected that these amounts will be received when due.

(d) Fair value and credit risk
Due to the short term nature of these receivables, their carrying amount is assumed to approximate their fair value.

The maximum exposure to credit risk at the reporting date is the carrying amount of each class of receivables mentioned above.

15. Property, plant and equipment

At 30 June 2017
Cost
Accumulated depreciation
Net book amount

At 30 June 2016
Cost
Accumulated depreciation
Net book amount

Plant and 
equipment 
$’000

Motor 
vehicles
$’000

Leasehold 
impro-
vements
$’000

8,076
(6,126)
1,950

6,704
(4,949)
1,755

705
(213)
492

363
(154)
209

8,763
(3,916)
4,847

8,032
(3,388)
4,644

Total
$’000

17,544
(10,255)
7,289

15,099
(8,491)
6,608

Recognition and measurement
Property, plant and equipment is stated at historical cost less depreciation. Historical cost includes expenditure that is directly 
attributable to the acquisition of the items.

Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only when  
it is probable that future economic benefits associated with the item will flow to the Group and the cost of the item can be 
measured reliably. All other repairs and maintenance are charged to the profit or loss during the financial period in which  
they are incurred.

Depreciation on assets is calculated using the straight-line method to allocate their cost, net of their residual values,  
over their estimated useful lives, as follows:

•  Vehicles 

3 – 5 years

•  Furniture, fittings and equipment   

3 – 10 years

•  Computer hardware and peripherals 

3 – 5 years

•  Leased plant and equipment 

10 – 15 years or minimum lease period if shorter

•  Leasehold improvements 

3 – 10 years or minimum lease period if shorter

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each reporting date.

An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is greater  
than its estimated recoverable amount.

Gains and losses on disposals are determined by comparing proceeds with carrying amount. These are included in the 
consolidated statement of comprehensive income.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
 
 
 
93

Leases of property, plant and equipment where the Group has substantially all the risks and rewards of ownership are classified 
as finance leases. Finance leases are capitalised at the lease’s inception at the fair value of the leased property or, if lower, the 
present value of the minimum lease payments. The corresponding rental obligations, net of finance charges, are included in 
other short term and long term payables. Each lease payment is allocated between the liability and finance cost. The finance 
cost is charged to the profit or loss over the lease period so as to produce a constant periodic rate of interest on the remaining 
balance of the liability for each period. The property, plant and equipment acquired under finance leases is depreciated over 
the asset’s useful life or over the shorter of the asset’s useful life and the lease term if there is no reasonable certainty that the 
Group will obtain ownership at the end of the lease term.

16. Intangible assets

As at 1 July 2015
Cost
Accumulated amortisation and impairment
Net book amount

Year ended 30 June 2016
Opening net book amount
Acquisition of subsidiaries
Additions
Disposals 
Amortisation charge
Reclassifications to brand intangibles (ii)
Exchange differences
Closing net book amount

At 30 June 2016
Cost
Accumulated amortisation and impairment
Net book amount

Year ended 30 June 2017
Opening net book amount
Acquisition of subsidiaries
Additions
Disposals 
Amortisation charge
Reclassifications to brand intangibles (ii)
Exchange differences

Closing net book amount

At 30 June 2017
Cost
Accumulated amortisation and impairment
Net book amount

Goodwill
$’000

146,843
-
146,843

146,843
26,543
-
-
-
(4,524)
895
169,757

169,757
-
169,757

169,757
4,686
-
-
-
(3,329)
(1,433)

169,681

169,681
-
169,681

Computer

Brands and 
customer
software relationships
$’000

$’000

Other 
intangible 
assets(i)
$’000

17,704
(9,499)
8,205

8,205
-
8,942
(186)
(4,106)
-
-
12,855

26,438
(13,583)
12,855

12,855
707
9,908
-
(6,104)
-
(47)

17,319

37,899
(20,580)
17,319

-
-
-

4,453
(3,553)
900

-
3,245
-
-
(868)
6,463
(455)
8,385

9,253
(868)
8,385

8,385
1,140
-
-
(1,099)
4,469
(25)

12,870

14,838
(1,968)
12,870

900
-
135
-
(463)
-
-
572

4,588
(4,016)
572

572
-
71
-
(546)
-
(13)

84

4,647
(4,563)
84

Total
$’000

169,000
(13,052)
155,948

155,948
29,788
9,077
(186)
(5,437)
1,939
440
191,569

210,036
(18,467)
191,569

191,569
6,533
9,979
-
(7,749)
1,140
(1,518)

199,954

227,065
(27,111)
199,954

(i) 
(ii) 

  Other intangible assets include database, domain names and other.
 Reclassifications reflect the fair value adjustment of the brand and customer relationships intangibles acquired as part of business combinations. The reclassification 
from goodwill includes the net deferred tax effect of the brand intangibles being reclassified.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
94

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

Recognition and measurement
(i) Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the net identifiable  
assets of the acquired subsidiary at the date of acquisition. Goodwill on acquisitions of subsidiaries is included in intangible 
assets. Goodwill is not amortised. Instead, goodwill is tested for impairment annually, or more frequently if events or changes  
in circumstances indicate that it might be impaired, and is carried at cost less accumulated impairment losses. Gains and losses  
on the disposal of an entity include the carrying amount of goodwill relating to the entity sold.

Goodwill is allocated to cash-generating units for the purpose of impairment testing. 

(ii) Computer software
Software includes capitalised development costs being an internally generated intangible asset.

Costs incurred in developing products or systems and costs incurred in acquiring software and licences that will contribute  
to future period financial benefits through revenue generation and/or cost reduction are capitalised to software and systems.

(iii) Brands and customer relationships
Acquired brands represent the value of brands in acquired subsidiaries and businesses that are separately fair valued  
at the date of acquisition from the remaining goodwill. Acquired brands are written off over a 10-year period.

Acquired customer relationships have a finite useful life and are carried at fair value at acquisition date less accumulated 
depreciation and impairment losses. Amortisation is calculated using the straight-line method to allocate the cost of the  
asset over its estimated useful life, which is between seven to 10 years.

(iv) Other intangible assets
RedBook database costs capitalised to date include direct payroll and payroll-related costs of employees’ time spent on 
developing the database. These intangible assets have finite lives and are subject to amortisation on a straight-line basis.  
The useful lives for these assets are as follows:

•  Software 

•  Domain names   

•  Database 

•  Brand intangibles 

•  Customer relationships 

4 – 5 years

5 – 10 years

10 years

10 years

7 – 10 years

(a) Cash generating units
Goodwill is allocated to the Group’s cash-generating units (CGUs) and tested annually to determine whether they have suffered 
any impairment. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are 
separately identifiable cash inflows which are largely independent of the cash inflows from other assets or groups of assets 
(cash-generating units).

A segment-level summary of the goodwill allocation is presented below.

2017
Online Advertising Services

Data, Research and Services

Finance and Related Services

Mexico

Chile

Argentina

International

Total 
$’000

72,076

14,541

58,698

145,315

4,112

17,324

2,930

24,366

169,681

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
 
 
 
 
 
 
 
 
 
 
 
2016
Online Advertising Services

Data, Research and Services

Finance and Related Services

Mexico

Chile

International

95

Total 
$’000
72,076

14,541

58,415

145,032

4,778

19,947

24,725

169,757

(b) Impairment testing and key assumptions 
Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested annually for 
impairment, or more frequently if events or changes in circumstances indicate that they might be impaired. Other assets are 
tested for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable, 
which includes carsales’ equity held associate investments. An impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell 
and value in use. 

Key assumptions
Both value in use and fair value less cost to sell valuation methods have been employed in determining the recoverable 
amounts of CGUs. Both methods are predicated on cash flow projections which necessitates the adoption of assumptions  
and estimates. The key assumptions and estimates used in management’s calculations primarily relate to:

•  five or ten year cash flow forecasts sourced from internal budgets and long term forecasts;

•  terminal value growth rates applied to the period beyond the five to ten year cash flow forecasts; and 

•  pre-tax discount rates, used to discount the cash flows to present value.

‘Best estimates’ have been used in formulating the assumptions and estimates. However, changes in any of the key 
assumptions, including increases in discount rates or changes in operating conditions may cause the recoverable  
amount of CGUs to fall below their carrying amounts, resulting in an impairment loss being recognized.

The key assumptions for each CGU are detailed as follows:

CGU
Online Advertising Services
Data, Research and Services
Finance and Related Services
Chile
Mexico
Argentina

Valuation method
Value in use
Value in use
Value in use
Value in use
Fair value less costs to sell
Fair value less costs to sell

Years of 
cash flow 
projection
5
5
5
5
10
-

2017

2016

2017

2016

Terminal  
growth rate
2.5%
2.5%
3.0%
3.0%
3.0%
-

2.0%
2.0%
2.5%
-
-
-

Pre-tax  
discount rate
13.8%
13.8%
14.0%
13.8%
15.9%
-

10.6%
10.6%
10.6%
-
-
-

Given the recent nature of the Demotores acquisition in Argentina, the recoverable amounts for Argentina have been based on 
fair values less costs to sell supported with reference to the transaction price.

(c) Impact of possible changes in key assumptions
Management does not consider that a reasonable change in any of the key assumptions would lead to impairment. 

During the year Stratton Finance (part of the Finance and Related Services segment) experienced a revenue and profitability 
decline as a result of significant volume capacity reduction at a major lender. The approved budgets used in the preparation  
of the value in use models show a recovery in revenue and profitability based on increasing volumes of finance written by 
Stratton and other cash flow generative action plans put in place by management. Management does not believe that  
a reasonably possible change in the key assumptions would lead to impairment in the carrying value of the Finance and  
Related Services CGU, however the performance of the business continues to be kept under review.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only96

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

17. Payables and provisions

Payables
Trade payables
Accrued expenses
Other payables
Total payables

Provisions
Employee benefits – current
Employee benefits – non-current
Total employee benefits

2017 
$’000
18,133
20,739
3,130
42,002

6,040
1,318
7,358

2016 
$’000
15,731
17,159
3,294
36,184

6,310
1,037
7,347

Recognition and measurement
(i) Payables
These amounts represent liabilities for goods and services provided to the Group prior to the end of financial year that are 
unpaid. The amounts are unsecured and are usually paid within 30 days of recognition.

(ii) Short term obligations
Liabilities for wages and salaries, including non-monetary benefits, annual leave and accumulating sick leave expected to be 
settled within 12 months after the end of the period in which the employees render the related service are recognised in respect 
of employees’ service up to the end of the reporting period and are measured at the amount expected to be paid when the 
liabilities are settled. The liability for annual leave and accumulating sick leave is recognised in the provision for employee 
benefits. All other short term employee benefit obligations are presented as payables.

(iii) Other long term employee benefit obligations
The liability for long service leave and annual leave that is not expected to be settled within 12 months after the end of the 
period in which the employees render the related services is recognised in the provision for employee benefits and measured  
as the present value of expected future payments to be made in respect of services provided by employees up to the end  
of the reporting period using the projected unit credit method. Consideration is given to expected future wage and salary 
levels, experience of employee departures and period of service. Expected future payments are discounted using market yields 
at the end of the reporting period on high-quality corporate bonds with terms to maturity and currency that match, as closely  
as possible, the estimated future cash outflows.

(iv) Bonus plans
The Group recognises a liability and an expense for bonuses and profit sharing based on a formula that takes into consideration 
the profit attributable to the Company’s shareholders after certain adjustments. The Company recognises a provision where 
contractually obliged or where there is a past practice that has created a constructive obligation.

18. Commitments
Non-cancellable operating leases
The Group leases offices in a number of locations. The most significant of these leases is the Melbourne head office where the 
lease is a non-cancellable operating lease expiring within five years. Upon renewal date, the Company has the option to renew 
the lease for a further five years at terms which are negotiable. The Group also leases various motor cars and printers under 
non-cancellable operating leases.

Commitments for minimum lease payments in relation to non-cancellable  
operating leases are payable as follows:
Within one year
Later than one year but not later than five years
Later than five years

2017 
$’000

2016 
$’000

6,223
11,934
1,044
19,201

5,223
12,518
2,266
20,007

Bank guarantee facility
Guarantees in respect of bank facilities drawn down but not included in the accounts of the Group are $3,650,000 
(2016: $3,200,000).

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
97

GROUP STRUCTURE
19. Interests in other entities
(a) Material subsidiaries
The Group’s principal subsidiaries at 30 June 2017 are set out below. Unless otherwise stated, they have share capital consisting 
solely of ordinary shares that are held directly by the Group and the proportion of ownership interests held equals the voting 
rights held by the Group. The country of incorporation or registration is also their principal place of business.

Name of entity

Place of 
business/ 
country of 
incorporation

Ownership  
interest held by  
the Group (i)

Ownership  
interest held by  
non-controlling 
interests

Principal 
activities

Australia
Australia
Australia
Australia
New Zealand
Malaysia
China

Webpointclassifieds Pty Ltd
Equipment Research Group Pty Ltd
Discount Vehicles Australia Pty Ltd
Automotive Data Services Pty Ltd
Auto Information Limited
RedBook Automotive Services (M) Sdn Bhd
RedBook Automotive Data Services (Beijing) Limited
Automotive Data Services (Thailand) Company Limited Thailand
Australia
tyresales Pty Ltd
Australia
Auto Exchange Holdings Pty Ltd
Australia
Automotive Exchange Pty Ltd
Australia
carsales.com Investments Pty Ltd
Australia
carsales Holdings Pty Ltd
Australia
carsales.com Ltd Employee Share Trust
Australia
carsales Finance Pty Ltd
Carconnect Pty Ltd (ii)
Australia
Australia
Stratton Finance Pty Ltd
Australia
Stratton Franchise Pty Ltd
Australia
Stratton Marine And Outdoor Finance Pty Ltd
RedBook Inspect Pty Ltd (iii)
Australia
Australia
carsales Latam Pty Ltd
Mexico
carsales Mexico SAPI de CV
Chile
carsales Chile SpA
Chile
Chileautos SpA
Australia
carsales Foundation Pty Ltd
Australia
carsales Argentina Pty Ltd
United States  
of America
Chile
Argentina
Colombia

Demotores Holdings LLC
Demotores Chile SpA
Demotores S.A.
Demotores Colombia S.A.S.

2017
%
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
50.0
100.0
50.0
100.0
100.0
100.0
100.0
50.1
50.1
50.1
43.8
50.1
100.0
65.0
100.0
83.3
100.0
100.0

100.0
100.0
100.0
100.0

2016
%
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
50.0
100.0
50.0
100.0
100.0
100.0
100.0
50.1
50.1
50.1
37.6
50.1
100.0
65.0
100.0
83.3
100.0
-

-
-
-
-

2017
%
-
-
-
-
-
-
-
-
50.0
-
50.0
-
-
-
-
49.9
49.9
49.9
56.2
49.9
-
35.0
-
16.7
-
-

-
-
-
-

2016
%
-
-
-
-
-
-
-
-
50.0
-
50.0
-
-
-
-
49.9
49.9
49.9
62.4
49.9
-
35.0
-
16.7
-
-

-
-
-
-

(1)
(2)
(1)
(2)
(2)
(2)
(2)
(2)
(3)
(4)
(1)
(4)
(4)
(5)
(4)
(6)
(6)
(6)
(6)
(7)
(4)
(1)
(4)
(1)
(8)
(4)

(4)
(1)
(1)
(1)

(i)  The proportion of ownership interest is equal to the proportion of voting power held. 
(ii)  Stratton Fleet Services Pty Ltd has been renamed to Carconnect Pty Ltd during the year ended 30 June 2017.
(iii)  Auto Inspect Pty Ltd has been renamed to RedBook Inspect Pty Ltd during the year ended 30 June 2017. 

1. Classified advertising.
2. Data and research.
3. Online retail.
4. Holding company.
5. Share trust company.
6. Finance and related services.
7. Car inspection.
8. Trustee company.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
98

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

(i) Subsidiaries
Subsidiaries are all those entities over which the Group has the power to govern the financial and operating policies, generally 
accompanying a shareholding of more than one-half of the voting rights. The existence and effect of potential voting rights that 
are currently exercisable or convertible are considered when assessing whether the Group controls another entity.

Subsidiaries are fully consolidated from the date on which control is transferred to the Group. They are de-consolidated from 
the date that control ceases.

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Company (refer to Note 20).

Intercompany transactions, balances and unrealised gains on transactions between companies are eliminated. Unrealised losses 
are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. Accounting policies of 
subsidiaries have been changed where necessary to ensure consistency with the policies adopted by the Company.

Non-controlling interests in the results and equity of subsidiaries are shown separately in the consolidated income statement, 
statement of comprehensive income, statement of changes in equity and balance sheet respectively.

(ii) Employee Share Trust
The Group has formed a trust to administer the Group’s employee share scheme. This trust is consolidated, as the substance  
of the relationship is that the trust is controlled by the Group.

(b) Non-controlling interests (NCI)
Set out below is summarised financial information for each subsidiary that has non-controlling interests that are material to the 
Group. The amounts disclosed for each subsidiary are before intercompany eliminations.

30 June 2017
Summarised balance sheet
Current assets
Current liabilities
Non-current assets
Non-current liabilities
Net assets
Accumulated NCI

30 June 2016
Summarised balance sheet
Current assets
Current liabilities
Non-current assets
Non-current liabilities
Net assets
Accumulated NCI

30 June 2017
Summarised statement  
of comprehensive income
Profit/(loss) for the period
Profit/(loss) allocated to NCI
Dividends paid to NCI

Other comprehensive income

tyresales
$’000

Auto 
Exchange
$’000

Stratton 
Finance
$’000

RedBook 
Inspect
$’000

SoloAutos
$’000

Chileautos
$’000

3,113
(3,007)
175
-
281
140

4,064
(1,525)
163
-
2,702
1,351

12,724
(18,546)
20,737
(3,894)
11,021
1,994

1,892
(832)
776
(506)
1,330
663

1,201
(647)
4,379
(17)
4,916
1,107

1,922
(365)
117
-
1,674
288

tyresales
$’000

Auto 
Exchange
$’000

Stratton 
Finance
$’000

RedBook 
Inspect
$’000

SoloAutos
$’000

Chileautos
$’000

2,050
(2,051)
285
-
284
(8)

2,602
(553)
173
-
2,222
1,111

10,530
(15,792)
18,905
(5,425)
8,218
654

1,068
(754)
196
(119)
391
195

3,933
(761)
4,598
(56)
7,714
2,036

1,250
(101)
4
-
1,153
192

tyresales
$’000

Auto 
Exchange
$’000

Stratton 
Finance
$’000

RedBook 
Inspect
$’000

SoloAutos
$’000

Chileautos
$’000

(4)
(2)
-

-

2,581
1,290
1,050

-

4,674
2,348
1,008

-

1,339
668
200

-

(2,627)
(919)
-

(10)

881
150
-

(54)

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only99

30 June 2016
Summarised statement  
of comprehensive income
Profit/(loss) for the period
Profit/(loss) allocated to NCI
Dividends paid to NCI
Other comprehensive income

30 June 2017
Summarised cash flows
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
Net increases/(decrease) in cash  
and cash equivalents

30 June 2016
Summarised cash flows
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
Net increases/(decrease) in cash  
and cash equivalents

(c) Interests in associates

Name of entity

Webmotors S.A.
iCar Asia Limited*
SK ENCARSALES.COM Ltd
RateSetter Australia Pty Ltd
PromisePay Pte Ltd
Total equity accounted investments

Name of entity

Webmotors S.A.
iCar Asia Limited * 
SK ENCARSALES.COM Ltd
RateSetter Australia Pty Ltd
PromisePay Pte Ltd
Total equity accounted investments

tyresales
$’000

Auto 
Exchange
$’000

Stratton 
Finance
$’000

RedBook 
Inspect
$’000

SoloAutos
$’000

Chileautos
$’000

(210)
(105)
-
-

557
278
350
-

8,470
4,290
4,667
-

1,114
556
287
-

(718)
(251)
-
(373)

346
59
-
133

tyresales
$’000

Auto 
Exchange
$’000

Stratton 
Finance
$’000

RedBook 
Inspect
$’000

SoloAutos
$’000

Chileautos
$’000

1,127
(51)
9

3,294
(123)
(2,100)

6,265
(1,377)
(3,749)

893
(760)
(74)

(2,012)
(35)
-

1,085

1,071

1,139

59

(2,047)

576
-
-

576

tyresales
$’000

Auto 
Exchange
$’000

Stratton 
Finance
$’000

RedBook 
Inspect
$’000

SoloAutos
$’000

Chileautos
$’000

670
(68)
-

602

447
(113)
(700)

(366)

12,665
(5,093)
(7,806)

1,056
(169)
(789)

(234)

98

(722)
17
-

(705)

217
-
-

217

Place of  
business/  
country of 
incorporation

Brazil
Australia
South Korea
Australia
Singapore

% of ownership interest
2016
%
30.0
20.2
49.9
20.0
10.1

2017
%
30.0
-
49.9
20.5
10.1

Nature of 
relationship

Measurement 
method

Associate  Equity method
Associate  Equity method
Equity method
Associate
Equity method
Associate
Equity method
Associate

Quoted fair value
2016
2017 
$’000
$’000
-
-
42,665
-
-
-
-
-
-
-
42,665
-

Carrying amount
2016
2017 
$’000
$’000
83,381
63,678
21,658
-
145,710
144,759
9,237
9,520
6,990
6,515
266,976
224,472

Share of profit/(loss)
2016
2017 
$’000
$’000
3,376
3,028
(2,456)
(1,241)
5,309
8,204
(1,006)
(1,019)
-
(474)
5,223
 8,498

* As set out in Note 19(e) the investment in iCar Asia Limited was reclassified to available-for-sale financial assets during the year. 

     RateSetter and PromisePay are both equity accounted for as carsales exercises significant influence over these entities through the right to appoint a Director to the 
respective Boards.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
100

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

(i) Associates
Associates are all entities over which the Group has significant influence but not control or joint control, generally accompanying 
a shareholding of between 20% and 50% of the voting rights. Investments in associates are accounted for using the equity 
method of accounting, after initially being recognised at cost. The Group’s investment in associates includes goodwill identified 
on acquisition. Acquisition-related costs of associates are capitalised.

The Group’s share of its associates’ post-acquisition profits or losses is recognised in profit or loss, and its share of post-acquisition 
other comprehensive income is recognised in other comprehensive income. The cumulative post-acquisition movements are 
adjusted against the carrying amount of the investment. Dividends receivable from associates are recognised as reduction  
in the carrying amount of the investment.

When the Group’s share of losses in an associate equals or exceeds its interest in the associate, including any other unsecured 
long term receivables, the Group does not recognise further losses unless it has incurred obligations or made payments  
on behalf of the associate.

Unrealised gains on transactions between the Group and its associates are eliminated to the extent of the Group’s interest  
in the associates. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the  
asset transferred. Accounting policies of associates have been changed where necessary to ensure consistency with the  
policies adopted by the Group.

(ii) Contingent liabilities in respect of associates

Contingent liabilities – associates
Contingent liabilities relating to liabilities of the associate for which the Company is severally liable

(iii) Summarised financial information for significant associates

2017 
$’000

2016 
$’000

482

568

Summarised balance sheet
Total current assets
Total non-current assets
Total current liabilities
Total non-current liabilities
Net assets

Group’s share in %
Group’s share in $
Goodwill
Acquired intangibles
Carrying amount

Reconciliation of carrying value
Opening carrying value
Investment in associate/capital return
Profit/(loss) for the period
Amortisation of intangibles
Gain on dilution
Other comprehensive income

Dividends received
Impairment loss
Transfer to available-for-sale financial asset
Closing carrying value

Webmotors S.A.

iCar Asia Limited *

SK ENCARSALES.COM 
Ltd

30 June  
2017
$’000
31,553
23,002
(9,933)
-
44,622

30%
13,387
42,865
7,426
63,678

83,381
(13,511)
3,632
(604)
-
(2,377)
(6,843)

-
-
63,678

30 June  
2016
$’000
95,996
15,166
(9,408)
-
101,754

30 June  
2017
$’000
-
-
-
-
-

30 June  
2016
$’000
14,489
26,811
(3,294)
(486)
37,520

30%
30,526
44,518
8,337
83,381

82,811
-
3,922
(546)
-
(1,055)
(1,751)

-
-
83,381

-
-
-
-
-

21,658
-
(1,241)
-
-
-
-

(7,145)
(13,272)
-

20.2%
7,579
14,079
-
21,658

19,362
3,797
(2,456)
-
955
-
-

-
-
21,658

30 June  
2017
$’000
25,164
10,029
(8,496)
(5,446)
21,251

49.9%
10,604
120,530
13,625
144,759

145,710
-
9,963
(1,759)
-
(4,004)
(5,151)

-
-
144,759

30 June  
2016
$’000
25,042
3,978
(8,050)
(7,261)
13,709

49.9%
6,841
123,186
15,683
145,710

144,851
-
7,064
(1,755)
-
(552)
(3,898)

-
-
145,710

* These numbers are management estimates based on available market data. 

The intangibles and goodwill recognised on acquisition have now been separately identified in the table above.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
101

Summarised statement  
of comprehensive income
Revenue
Profit from continuing operations

Webmotors S.A.
30 June  
2017
$’000
44,568
12,108

30 June  
2016
$’000
37,023
11,255

iCar Asia Limited
30 June  
2017* 
$’000
2,911
(7,166)

30 June  
2016
$’000
6,811
(12,159)

SK ENCARSALES.COM Ltd
30 June  
2016
$’000
35,120
10,640

30 June  
2017
$’000
45,016
19,965

(665)
9,975

5,309
(552)
4,757

Other comprehensive income
Total comprehensive income

-
12,108

-
11,255

-
(7,166)

-
(12,159)

129
20,094

carsales share
Profit from continuing operations
Other comprehensive income
Total
Dividends received from associates  
and joint venture entities

3,028
(2,377)
651

3,376
(1,055)
2,321

(1,241)
-
(1,241)

(2,456)
-
(2,456)

8,204
(4,004)
4,200

6,843

1,751

-

-

5,151

3,898

*  These numbers are management estimates of the financial performance of iCar Asia Limited between 1 July 2016 and 9 December 2016, the period over which 

carsales held the asset as an associate.

(iv) Webmotors
Under accounting standards, there is no requirement to annually test for impairment in relation to carsales’ equity held associate 
investments. Nevertheless, each year the Company does consider whether there are any triggers for impairment in relation to 
these investments. In light of the continued decline of the economy in Brazil, management has impairment tested  
the carrying value of the equity accounted investment in Webmotors. This review was performed using a value in use cash flow 
model. This model was prepared on the same basis as the impairment testing model used for goodwill (as set out earlier in  
this note) and incorporates cash flow projections based on approved budgets for the next 5 years, which show higher cash flow 
growth rates than those observed in FY17 which in part are predicated on an improvement in the Brazilian economy. A growth 
rate beyond the budget period of 4.5% and a pre-tax discount rate of 21.6% has been used in the model. 

The value indicated by the value in use model exceeded the carrying value of the investment in Webmotors by more than  
20% at 30 June 2017. As such, no impairment charge has been recognised.

However, the valuation outcome is sensitive to the underlying performance of the Brazilian economy which manifests itself  
in the model in two key areas:

1. 

2. 

 The timing of the recovery of the Brazilian economy has a significant impact on the operating cash flow growth that 
Webmotors is able to generate; and

 The current macro-economic environment (specifically key inputs such as market risk premium, inflation/interest rates)  
has a significant impact on the discount rate.

Management does not believe that a reasonably possible change in these key assumptions would lead to impairment  
in the carrying value of the investment in Webmotors. 

However, should the Brazilian economy continue to decline resulting in an increase in the discount rate of 2%, or a reduction  
in the assumed growth rate of cash flows of 7% per annum over the budget period, the valuation indicated by the value in use 
model would be approximately equal to the carrying value of the investment in Webmotors.

(d) Available-for-sale financial assets

Name of Entity
iCar Asia Limited
Total available-for-sale financial assets

At 1 July
Transfer from equity accounted associates
Gain recognised through other comprehensive income
At 30 June

Ownership interest %
15.6

Carrying Amount

2017
$’000
13,301
13,301

-
13,272
29
13,301

2016
$’000
-
-

-
-
-
-

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
102

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

Recognition and measurement
Investments are designated as available-for-sale financial assets if they do not have fixed maturities and fixed or determinable 
payments, and management intends to hold them for the medium to long term. Financial assets that are not classified into any 
of the other categories (at FVPL, loans and receivables or held-to-maturity investments) are also included in the available-for-
sale category.

The financial assets are presented as non-current assets unless they mature, or management intends to dispose of them within 
12 months of the end of the reporting period.

(e) Fair value adjustment and investment dilution

Name of entity
Associate dilution
Fair value adjustment on transfer to available-for-sale financial assets
Total fair value adjustment and investment dilution

2017 
$’000
268
(7,145)
(6,877)

2016 
$’000
955
-
955

Associate dilution
As a result of a change in the Company’s holding of investments in associates, there is a gain on associate dilution of $268,000 
(2016: $955,000).

Fair value adjustment on transfer to available-for-sale financial assets
The fair value adjustment arose from the change in accounting treatment from equity accounting the Group’s investment 15.6% 
in iCar Asia Limited to an available-for-sale financial asset as a result of carsales non-executive directors stepping down from the 
Board of iCar Asia Limited on 9 December 2016 and no longer having significant influence.

20. Business combinations and disposals
(a) Demotores acquisition

On 24 February 2017, carsales.com Ltd acquired 100% acquisition of the Demotores Group which consists of Demotores Chile 
SpA, Demotores S.A, Demotores Colombia S.A.S and Demotores Holding LLC. 

Details of the purchase consideration, the net assets acquired and goodwill are as follows:

Purchase consideration:
Cash paid
Working capital adjustment 

The assets and liabilities acquired are estimated as follows:
Cash and cash equivalents
Accounts receivable
Plant and equipment
Intangible assets
Trade and other payables
Deferred tax liabilities
Net Assets 
Add: Goodwill
Net assets acquired

$’000

6,667
(216)
6,451

80
1,275
78
1,847
(861)
(372)
2,047
4,404
6,451

(i) Initial accounting
Both the net asset value and the allocation of the purchase price to acquired assets are still preliminary. In particular, the fair 
values assigned to intangible assessed are still being assessed and may be subject to change. The acquisition accounting will 
be finalised within 12 months of the acquisition date.

(ii) Working capital adjustment
A working capital adjustment of $216,000 is receivable by carsales.com Ltd from the vendor. The working capital adjustment 
remained outstanding at 30 June 2017.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only(b) Chileautos acquisition
On 25 March 2016 carsales.com Ltd acquired 83.3% of Chileautos SpA (Chileautos). 

Details of the purchase consideration, the net assets acquired and goodwill are as follows:

Purchase consideration:
Cash paid

The assets and liabilities acquired are estimated as follows:
Cash and cash equivalents
Accounts receivable
Plant and equipment
Intangible assets
Trade and other payables
Tax liabilities
Deferred tax liability
Net assets
Less: Non-controlling interests
Add: Goodwill
Net assets acquired

103

$’000

19,657

342
193
3
4,469
(68)
(5)
(1,140)
3,794
(77) 
15,940
19,657

(i) Finalisation of Chileautos acquisition accounting
Given that the acquisition occurred close to the previous financial year end, the final net asset valuation and allocation  
of the purchase price to acquired assets was preliminary. In accordance with the Group’s accounting policy, the accounting  
for the acquisition of Chileautos was finalised during the current year and the preliminary step acquisition balances have  
been updated accordingly. 

The intangible assets acquired comprises brands and customer relationships.

Revised goodwill is $15,940,000 (preliminary goodwill $19,024,000).

(ii) Option to purchase remaining shares
carsales retains an option to purchase the remaining 16.7% stake in Chileautos at its election at any time during the next  
three years at a fixed price.

(iii) Non-controlling interest
The Group has recognised the non-controlling interests in Chileautos at proportionate share of net identifiable assets.

The current ownership structure of Chileautos is as follows:

carsales Chile SpA
Non-controlling interests
Carlos Gonzalo Prieto Concha
Andres Cooper Ochsenius
Juan Francisco Bettancourt Mujica

83.3%

7.5%
1.7%
 7.5%
 100%

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only104

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

Recognition and measurement
The acquisition method of accounting is used to account for all business combinations, including business combinations 
involving entities or businesses under common control, regardless of whether equity instruments or other assets are acquired. 
The consideration transferred for the acquisition of a subsidiary comprises the fair values of the assets transferred, the liabilities 
incurred and the equity interests issued by the Company. The consideration transferred also includes the fair value of any 
contingent consideration arrangement and the fair value of any pre-existing equity interest in the subsidiary. Contingent 
payments classified as debt are subsequently remeasured through profit or loss. Identifiable assets acquired and liabilities  
and contingent liabilities assumed in a business combination are, with limited exceptions, measured initially at their fair values  
at the acquisition date. On an acquisition-by-acquisition basis, the Company recognises any non-controlling interest in the 
acquiree either at fair value or at the non-controlling interest’s proportionate share of the acquiree’s net identifiable assets.

The excess of the consideration transferred, the amount of any non-controlling interest in the acquiree and the acquisition-date 
fair value of any previous equity interest in the acquiree over the fair value of the Company’s share of the net identifiable assets 
acquired is recorded as goodwill. If those amounts are less than the fair value of the net identifiable assets of the subsidiary 
acquired and the measurement of all amounts has been reviewed, the difference is recognised directly in profit or loss as  
a discount on purchase. If the Company recognises previously acquired deferred tax assets after the initial acquisition 
accounting is completed these will be recorded directly in profit or loss.

Where settlement of any part of cash consideration is deferred, the amounts payable in the future are discounted to their 
present value as at the date of exchange. The discount rate used is the entity’s incremental borrowing rate, being the rate  
at which a similar borrowing could be obtained from an independent financier under comparable terms and conditions.

(c) SoloAutos acquisition
On 2 October 2015 carsales.com Ltd acquired 65% of carsales Mexico SAPI de CV (SoloAutos). 

Details of the purchase consideration, the net assets acquired and goodwill are as follows:

Purchase consideration:
Cash paid

The assets and liabilities acquired are estimated as follows:
Cash and cash equivalents
VAT receivable
Plant and equipment
Intangible assets
Net assets
Less: Non-controlling interests
Add: Goodwill
Net assets acquired

$’000

10,624

4,269
877
88
3,245
8,479
(2,661)
4,806
10,624

(i) Finalisation of SoloAutos acquisition accounting
Given that the acquisition occurred close to the previous financial year end, the final net asset valuation and allocation  
of the purchase price to acquired assets was preliminary. In accordance with the Group’s accounting policy, the accounting  
for the acquisition of SoloAutos was finalised during the current year and the preliminary step acquisition balances have  
been updated accordingly. 

The intangible assets acquired comprises brands and customer relationships.

(ii) Earn-out agreement
As part of the inducement agreement there is a portion of deferred consideration that is payable to the other shareholder  
in respect of the purchase of the trade and assets of the business from SoloAutos. The earn-out is calculated on the basis  
of the entity’s performance over a three-year period after the acquisition date provided the other shareholder is in continuous 
employment. This amounts to a maximum of USD $2.15 million and is treated as employee compensation expense in the  
post-combination period.

carsales has the option to purchase the remaining 35% of the shares subject to satisfaction of the terms and conditions  
at a price that approximates the fair value of the non-controlling interest at the date of exercise of the option.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only(iii) Non-controlling interest
The Group has recognised the non-controlling interests in SoloAutos at proportionate share of net identifiable assets.

The current ownership structure of SoloAutos is as follows:

carsales Latam Pty Ltd
Non-controlling interests
Jose Antonio Ramirez (and other legacy shareholders)

(d) Sale of business
The profit from sale of business of $931,000 represents the net profit of sale of Homesales business on 30 June 2016.

105

65%

35%
100%

21. Related party transactions
(a) Subsidiaries
Interests in subsidiaries are set out in Note 19.

(b) Key Management Personnel compensation

Short term employee benefits
Deferred short term employee benefits 
Post-employment benefits
Long term employment benefits
Share-based payments
Other termination

2017 
$

7,193,356
227,152
174,590
262,603
(858,250)
986,107
7,985,558

2016 
$

8,606,950
180,888
162,626
137,247
63,912
-
9,151,623

(c) Transactions with other related parties
The following transactions occurred with related parties, the nature of which are described in the Remuneration Report.

Sales of goods and services
Sale of services to related parties

Purchases of goods and services
Purchases of goods and services from related parties

2017 
$

2016 
$

1,318,262

988,588

3,461,834

3,471,979

All transactions were made on normal commercial terms and conditions at market rates and include transactions with associates.

(d) Outstanding balances arising from sales/purchases of goods and services
The following balances are outstanding at the end of the reporting period in relation to transactions with related parties:

Current receivables (sales of goods and services)
Other related parties

Current payables (purchases of goods and services)
Other related parties

2017 
$

2016 
$

164,996

137,367

923,774

876,268

There is no allowance account for impaired receivables in relation to any outstanding balances, and no expense has been 
recognised in respect of impaired receivables due from related parties.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
106

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

22. Deed of cross guarantee
The following controlled entities have entered into a deed of cross guarantee:

Company
carsales.com Limited
carsales Holdings Pty Ltd
carsales Finance Pty Ltd
Auto Exchange Holdings Pty Ltd
Automotive Data Services Pty Ltd
carsales.com Investments Pty Ltd
Discount Vehicles Australia Pty Ltd
Equipment Research Group Pty Ltd
Webpointclassifieds Pty Ltd
carsales Latam Pty Ltd
carsales Foundation Pty Ltd
carsales Argentina Pty Ltd

Financial year entered into agreement
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2016
30 June 2016
30 June 2017

The companies that are party to this deed guarantee the debts of the others and represent the ‘Closed Group’ from the date  
of entering into the agreement.

These wholly-owned entities have been relieved from the requirement to prepare a Financial Report and Directors’ Report 
under Class Order 98/1418 (as amended) issued by the Australian Securities and Investments Commission.

(a) Consolidated statement of comprehensive income
Set out below is a consolidated income statement for the year ended 30 June 2017 of the Closed Group.

Consolidated statement of comprehensive income
Revenue from continuing operations
Sale of goods and services
Revenue from continuing operations

Expenses
Costs of sale
Sales and marketing expenses
Operations and administration
Service development and maintenance
Earnings before interest, taxes, depreciation and amortisation

Depreciation and amortisation expense
Finance income
Finance costs
Dividends received
Loss on associate fair value adjustment
Gain on sale of business

Profit before income tax
Income tax expense
Profit from continuing operations
Total comprehensive income for the year

2017
$’000

2016
$’000

271,510
271,510

254,953
254,953

(195)
(57,013)
(22,319)
(28,182)
163,801

(7,251)
992
(7,053)
14,109
(11,656)
-
152,942
(45,493)
107,449
107,449

(119)
(54,369)
(21,543)
(24,875)
154,047

(5,437)
656
(8,598)
10,972
-
931
152,571
(43,287)
109,284
109,284

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only(b) Consolidated statement of financial position
Set out below is a consolidated statement of financial position as at 30 June 2017 of the Closed Group.

Consolidated statement of financial position
Current assets
Cash and cash equivalents
Trade and other receivables
Total current assets

Non-current assets
Investments
Available-for-sale financial assets
Property, plant and equipment
Deferred tax assets
Intangible assets
Total non-current assets

Total assets

Current liabilities
Trade and other payables
Current tax liabilities
Provisions
Deferred revenue
Total current liabilities

Non-current liabilities
Borrowings
Provisions
Total non-current liabilities

Total liabilities

Net assets

Equity
Contributed equity
Reserves
Retained earnings
Total equity

107

2017
$’000

22,001
56,488
78,489

307,540
13,301
2,885
3,102
91,830
418,658

2016
$’000

13,517
55,894
69,411

338,920
-
2,953
5,323
89,319
436,515

497,147

505,926

21,068
8,818
4,718
6,107
40,711

21,359
6,312
5,266
5,990
38,927

187,000
989
187,989

219,531
784
220,315

228,700

259,242

268,447

246,684

105,861
22,838
139,748
268,447

99,026
23,185
124,473
246,684

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only108

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

OTHER
23. Remuneration of auditors
During the year the following fees were paid or payable for services provided by the auditor of the parent entity, its related 
practices and non-related audit firms:

(a) PricewaterhouseCoopers

PricewaterhouseCoopers firm

 Audit and review of Financial Reports
 Due diligence services

Total remuneration for audit and other assurance services

Taxation services

 Tax compliance services, including review of Company income tax returns
 International tax consulting and tax advice on mergers and acquisitions

Total remuneration for taxation services

Other services

 Other services

Total remuneration of PricewaterhouseCoopers 

(b) Non-PwC audit firms

Audit and other assurance services

 Audit and review of financial statements

Total remuneration for audit and other assurance services

Total auditors’ remuneration

2017
$’000

407,610
238,454
646,064

2016
$’000

370,616
224,566
595,182

86,526
63,102
149,628

143,350
88,124
231,474

37,850
833,542

88,472
915,128

33,039
33,039

33,097
33,097

866,581

948,225

It is the Company’s policy to employ PwC on assignments additional to their statutory audit duties where PwC’s expertise  
and experience with the Company are important. These assignments are principally tax advice and due diligence reporting  
on acquisitions, or where PwC is awarded assignments on a competitive basis. It is the Company’s policy to seek competitive 
tenders for all major consulting projects.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
109

24. Share-based payments
Share-based compensation benefits are provided to employees via the carsales.com Ltd Employee Option Plan.

Total expenses arising from share-based payment transactions recognised during the period as part of employee benefit 
expense were ($255,000) (2016: $2,214,000).

Employee Option Plan
Set out below are summaries of options and performance rights granted under the plan:

2017

Oct 2013
Oct 2013
Oct 2014
Oct 2014
Oct 2015
Oct 2015
Oct 2016
Oct 2016

Total

Grant date Expiry date
Oct 2011
Oct 2012

Oct 2016
Oct 2017/
Mar 2018
Oct 2018
Oct 2018
Oct 2019
Oct 2019
Oct 2020
Oct 2020
Oct 2031
Oct 2031

Balance at 
start of the 
year 
Number
36,257
216,720

Exercise 
price
$4.69
$5.93

Options 
granted 
during the 
year 
Number
-
-

$9.10
$0.00
$10.71
$0.00
$10.24
$0.00
$12.23
$0.00

374,626
142,001
638,459
219,865
862,520
269,774

-
-
2,760,222

-
-
-
-
-
-
1,377,659

-
1,377,659

Perfor- 
mance 
rights 
granted 
during the 
year 
Number
-
-

-
-
-
-
-
-
-
332,612

332,612

Total 
exercised 
during the 
year 
Number
(36,257)
(21,572)

Expired 
or lapsed 
during the 
year 
Number
-
-

(18,537)
(30,200)

-
-
-
-
-
-
(106,566)

(294,948)
(111,801)
(215,375)
(115,683)
(251,360)
(94,273)
(3,636)
(632)

Balance  
at the  
end of  
the year 
Number
-
195,148

61,141

-
423,084
104,182
611,160
175,501
886,824
215,336

Other*
-
-

-
-
-
-
-
-
(487,199)
(116,644)

(1,087,708)

(603,843) 2,672,376

Vested  
and 
exercisable 
 at end  
of the  
year 
Number
-
195,148

61,141

-
-
-
-
-
-
-
256,289

Weighted average exercise price

$7.44

$12.23

$0.00

$4.38

$7.00

$8.74

$6.69

* Other change reflect options and performance rights outstanding at cessation of employment.

2016 

Grant date Expiry date
Oct 2010
Mar 2011
Oct 2011
Mar 2012
Oct 2012
Oct 2012
Oct 2013
Oct 2013
Oct 2014
Oct 2014
Oct 2015
Oct 2015

Oct 2015
Oct 2015
Oct 2016
Oct 2016
Oct 2017
Oct 2017
Oct 2018
Oct 2018
Oct 2019
Oct 2019
Oct 2020
Oct 2020

Total

Exercise 
price
$4.90
$4.90
$4.69
$4.69
$5.93
$0.00
$9.10
$0.00
$10.71
$0.00
$10.24
$0.00

Balance at 
start of the 
year 
Number
25,000
45,000
33,662
69,244
482,823
140,654
394,759
183,511
657,376
224,523
-
 -
2,256,552

Options 
granted 
during the 
year 
Number
-
-
-
-
-
-
-
-
-
-
864,041
-
864,041

Performance 
rights 
granted 
during the 
year 
Number
-
-
-
-
-
-
-
-
-
-
-
 270,134
270,134

Total 
exercised 
during the 
year 
Number
(25,000)
(45,000)
(12,598)
(54,051)
(255,956)
(136,614)
-
(37,271)
-
-
-
-
(566,490)

Expired 
or lapsed 
during the 
year 
Number
-
-
-
-
(10,147)
(4,040)
(20,133)
(4,239)
(18,917)
(4,658)
(1,521)
(360)
(64,015)

Balance at 
the end of 
the year 
Number
-
-
21,064
15,193
216,720
-
374,626
142,001
638,459
219,865
862,520
269,774
2,760,222

Vested and 
exercisable at 
end of the 
year 
Number
-
-
21,064
15,193
216,720
-
-
-
-
-
-
-
252,977

Weighted average exercise price

$6.35

$10.24

$0.00

$3.84

$6.97

$7.44

$5.75

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
110

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

The estimate of the weighted average share price at the date of exercise of options exercised regularly during the year  
ended 30 June 2017 is estimated to be approximately $11.56 (2016: approximately $10.47).

The weighted average remaining contractual life of share options outstanding at the end of the period was 8.58 years  
(2016: 3.34 years).

The establishment of the carsales.com Ltd Employee Option Plan was undertaken under a prospectus lodged with  
ASIC in 2000. Staff eligible to participate in the plan are those invited by the Board of Directors.

Options and performance rights are granted under the plan for no consideration with conditions including a vesting period  
and expiry date. Senior Executives’ vesting conditions, including EPS targets, are noted in the Remuneration Report on page 44.

Options and performance rights granted under the plan carry no dividend or voting rights.

When exercisable, each option is convertible into one ordinary share in return for payment of the option’s exercise price. Each 
performance rights is convertible into one ordinary share for $0.00 exercise price, upon satisfaction of all vesting requirements.

The exercise price of options is set in advance by the Board of Directors.

Fair value of options and performance rights granted
The assessed fair value at grant date of options granted during the year ended 30 June 2017 is $1.10 (2016: $1.86). The  
assessed fair value at grant date of options based on the Relative Total Shareholder Return (RTSR) measure during the  
year ended 30 June 2017 is $0.98 (2016: n/a).The assessed value at grant date of performance rights granted during the year  
ended 30 June 2017 ranged between $9.49 and $9.86 (2016: between $8.44 and $8.74). The assessed fair value at grant  
date of performance rights based on the Relative Total Shareholder Return (RTSR) measure granted during the year ended  
30 June 2017 is $4.87 (2016: n/a). The fair value at grant date is determined using a Black-Scholes option pricing model that 
takes into account the exercise price, the term of the options and performance rights, the impact of dilution, the share price  
at grant date and expected price volatility of the underlying share, the expected dividend yield and the risk-free interest  
rate for the term of the option.

The model inputs for options and performance rights granted during the year ended 30 June 2017 included:

Options

Performance rights

Exercise price
Grant date
Expiry date
Share price at grant date
Expected price volatility of the Company’s shares
Expected dividend yield
Risk-free interest rate

2017
$12.23
October 2016
October 2031
$11.05
23.0%
3.8%
1.8%

2016
$10.24

2017
$0.00
October 2015 October 2016
October 2020 October 2031
$11.05
23.0%
3.8%
1.7%

$9.71
31.8%
3.5%
2.8%

2016
$0.00
October 2015
October 2020
$9.71
31.8%
3.5%
2.8%

The expected price volatility is based on historical volatility adjusted for any expected changes to future volatility due to publicly 
available information.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
25. Parent entity financial information
(a) Summary financial information

Balance sheet
Current assets
Non-current assets
Total assets

Current liabilities
Non-current liabilities
Total liabilities

Shareholders' equity
Issued capital
Reserves
Retained earnings
Total equity

Profit or loss for the year

Total comprehensive income

111

2017 
$’000

2016 
$’000

57,443
433,914
491,357

28,501
188,215
216,716

105,861
22,864
145,916
274,641

59,648
413,557
473,205

15,909
220,556
236,465

99,026
23,213
114,501
236,740

123,589

131,569

123,618

131,569

Recognition and measurement
The financial information for the parent entity, carsales.com Ltd, has been prepared on the same basis as the consolidated 
financial statements, except as set out below.

Investments in subsidiaries
Investments in subsidiaries are accounted for at cost in the financial statements of carsales.com Ltd. Dividends received from 
subsidiaries are recognised in the parent entity’s profit or loss, rather than being deducted from the carrying amount of these 
investments. Investments in subsidiaries are tested for impairment whenever changes in events or circumstances indicate that 
the carrying amount may not be recoverable. Such events may include receipt of dividends, refer Note 16 for details of 
impairment accounting policies.

26. Contingent liabilities
The Group and the parent entity from time to time may incur obligations arising from litigation or other contracts entered  
into in the normal course of business. Neither the Group or parent entity have any material contingent liabilities where the 
probability of outflow in any settlement is greater than remote as at 30 June 2017 or 30 June 2016 other than the associates 
contingent liabilities as set out in Note 19(c).

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only112

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
CONTINUED

27. Other accounting policies
The following standards will be applicable in future reporting periods and the Group will adopt the standards upon the 
operative date. The Group is assessing the impact of these standards however they are not expected to have significant  
impact aside from as specifically set out below:

•  AASB 9 Financial Instruments (effective 1 January 2018).

•  AASB 15 Revenue from Contracts with Customers (effective 1 January 2018).  

– The Group will be reporting revenue based on the new standard in the December 2018 half-year report.  
The Group has assessed the new standard impact on the 30 June 2017 consolidated income statement and  
the impact is not material.

•  IFRS 16 Leases (effective 1 January 2019).  

– The Group will be reporting revenue based on the new standard in the December 2018 half-year report.  
The Group has assessed the new standard impact and it is expected to be not material.

The following standards are not applicable to carsales.com Ltd and therefore there is no impact on the Group:

•  Superannuation Entities (AASB 1056) (effective 1 January 2016).

•  Accounting for acquisitions of interests in joint operations (AASB 2014-3) (effective 1 January 2016).

28. Events occurring after the reporting period
No matter or circumstance has occurred subsequent to period end that has significantly affected, or may significantly  
affect, the operations of the group the results of those operations or the state of affairs of the Group or economic entity  
in subsequent financial years.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only113

DIRECTORS’ DECLARATION
30 JUNE 2017

In the Directors’ opinion:

(a) the financial statements and notes set out on pages 68 to 112 are in accordance with the Corporations Act 2001, including:

 (i)  Complying with Accounting Standards, the Corporations Regulations 2001 and other mandatory professional  

reporting requirements.

 (ii)   Giving a true and fair view of the consolidated entity’s financial position as at 30 June 2017 and of its performance  

for the financial year ended on that date.

(b)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due  

and payable.

The basis of preparation confirms that the financial statements also comply with International Financial Reporting Standards  
as issued by the International Accounting Standards Board.

The Directors have been given the declarations by the Managing Director and CEO, and Chief Financial Officer required  
by section 295A of the Corporations Act 2001.

Cameron McIntyre
Managing Director and CEO 

Melbourne
8 August 2017

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
 
 
114

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF
CARSALES.COM LTD

Independent auditor’s report
To the shareholders of carsales.com Limited

Report on the audit of the financial report

Our opinion

In our opinion:

The accompanying financial report of carsales.com Limited (the Company) and its controlled entities
(together the Group) is in accordance with the Corporations Act 2001, including:

a)

giving a true and fair view of the Group’s financial position as at 30 June 2017 and of its financial
performance for the year then ended

b)

complying with Australian Accounting Standards and the Corporations Regulations 2001.

What we have audited
The Group financial report comprises:













the consolidated statement of financial position as at 30 June 2017

the consolidated statement of comprehensive income for the year then ended

the consolidated statement of changes in equity for the year then ended

the consolidated statement of cash flows for the year then ended

the notes to the consolidated financial statements, which include a summary of significant
accounting policies

the director’s declaration.

Basis for opinion

We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under
those standards are further described in the Auditor’s responsibilities for the audit of the financial
report section of our report.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for
our opinion.

Independence

We are independent of the Group in accordance with the auditor independence requirements of the
Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical
Standards Board’s APES 110 Code of Ethics for Professional Accountants (the Code) that are relevant to
our audit of the financial report in Australia. We have also fulfilled our other ethical responsibilities in
accordance with the Code.

Our audit approach

An audit is designed to provide reasonable assurance about whether the financial report is free from
material misstatement. Misstatements may arise due to fraud or error. They are considered material if
individually or in aggregate, they could reasonably be expected to influence the economic decisions of
users taken on the basis of the financial report.

PricewaterhouseCoopers, ABN 52 780 433 757
2 Riverside Quay, SOUTHBANK VIC 3006, GPO Box 1331, MELBOURNE VIC 3001
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au

Liability limited by a scheme approved under Professional Standards Legislation.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only115

We tailored the scope of our audit to ensure that we performed enough work to be able to give an
opinion on the financial report as a whole, taking into account the geographic and management
structure of the Group, its accounting processes and controls and the industry in which it operates.

Materiality

Audit scope

Key audit matters





Amongst other relevant topics,
we communicated the following
key audit matters to the Audit
and Risk Committee:







Carrying value of goodwill

Carrying value of
Webmotors S.A. equity
accounted investment

Accounting for iCar Asia
Limited investment.

These are further described in
the Key audit matters section of
our report.



For the purpose of our audit we
used overall Group materiality
of $8.0 million which
represents approximately 5% of
the Group’s profit before tax.

 We applied this threshold,

together with qualitative
considerations, to determine
the scope of our audit and the
nature, timing and extent of
our audit procedures and to
evaluate the effect of
misstatements on the financial
report as a whole.

 We chose Group profit before
tax because, in our view, it is
the metric against which the
performance of the Group is
most commonly measured and
is a generally accepted
benchmark.

 We selected 5% based on our

professional judgement noting
that it is also within the range
of commonly acceptable profit
related thresholds.









Our audit focused on where the
Group made subjective
judgements; for example,
significant accounting
estimates involving
assumptions and inherently
uncertain future events.

The Group operates in
Australia and in a number of
countries in Asia and the
Americas, and has a corporate
accounting function based in
Melbourne.

The audit procedures were
predominantly performed at
the Group’s corporate office in
Melbourne.

For certain overseas associate
entities, local auditors were
instructed to perform specified
risk focused audit procedures.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only116

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF
CARSALES.COM LTD CONTINUED

Key audit matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our
audit of the financial report for the current period. The key audit matters were addressed in the context
of our audit of the financial report as a whole, and in forming our opinion thereon, and we do not
provide a separate opinion on these matters. Further, any commentary on the outcomes of a particular
audit procedure is made in that context.

Key audit matter

How our audit addressed the key audit matter

Carrying value of goodwill

(Refer to note 16)

The Group recognised a goodwill balance of $169.7m,
which represents approximately a third of the total
assets of the Group. The Group’s goodwill
predominately relates to 4 Cash Generating Units
(CGUs) – Online Advertising ($72.1m); Data and
Research ($14.5m); Finance and Related Services
($58.7m); and Chile ($17.3m).

At 30 June 2017, the Group performed an impairment
assessment over these goodwill balances by:

1.

Calculating the ‘Value in Use’ for each CGU,
using discounted cash flow models (the
models).

2. Comparing the resulting ‘Value in Use’ to the
CGUs’ carrying values to determine the need
for any impairment.

The impairment models included cash flows for each
CGU for a forecast 5 year period. A terminal growth
rate was applied in determining the terminal value.

The assessment by the Group did not identify a need
for impairment.

We considered the carrying value of goodwill to be a
key audit matter as the balance is material and there
was significant judgement involved by the Group in
the impairment assessment, particularly with respect
to determining appropriate:







Discount rates

Annual growth rates (short-term)

Terminal growth rates.

The Group performed a sensitivity analysis for each
CGU, with particular focus on the Finance and
Related Services CGU due to the reduction in
profitability of Stratton during FY2017, and did not
identify any impairment.

We compared the Group’s net assets as at 30 June 2017 to
its market capitalisation and noted headroom.

We assessed the allocation of assets, liabilities and cash
flows to the CGUs and were satisfied they were directly
attributable to the individual CGU.

We performed a number of procedures over these 4
CGU’s including the following:









Compared the forecasted cash flows for 2018
used in the models with the FY2018 budget
formally approved by the Board.

Assessed the cash flow forecasts for each CGU in
the models by considering the key factors and
underlying drivers for growth in the context of
the Group’s future plans.

Considered the historical accuracy of the
Group’s cash flow forecasts by comparing the
forecasts used in the prior year to the actual
performance of each CGU in the current year.

Compared the terminal growth rates in the
models to historical growth rates and economic
forecasts.

With the assistance of PwC valuation experts, we assessed
the discount rates used in the models by comparing them
to our expected range based on market data, comparable
companies and industry research.

We performed a sensitivity analysis for the CGU’s by
reducing the annual growth rates and increasing the
discount rates within a range viewed as reasonably
foreseeable.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only117

Key audit matter

How our audit addressed the key audit matter

Carrying value of Webmotors S.A. equity
accounted investment

(Refer note 19)

The carrying value of the Webmotors S.A. equity
accounted investment was a key audit matter due to
the financial significance of the investment ($63.7m)
and the continued decline of the economy in Brazil
resulting in underperformance against budget in
FY2017.

As required by Australian Accounting Standards, the
Group assessed whether there were any indicators of
impairment for each of their equity accounted
investments and concluded there were none with the
exception of the Webmotors S.A. investment.

The Group prepared a ‘Value in Use’ discounted cash
flow model to assess the carrying value of the
Webmotors S.A investment as at 30 June 2017 (VIU
Model).

The VIU Model included cash flows for a forecast 5
year period. A terminal growth rate was applied in
determining the terminal value.

The VIU Model did not identify the need for
impairment of the Webmotors S.A. investment.

We compared the historical performance of the
Webmotors S.A. investment against the corresponding
revenue and profitability forecasts used in the initial
valuation of the business underpinning the initial
investment.

To assess the VIU Model, we performed a number of
procedures including the following:









Compared the forecasted cash flows used in the
VIU Model with the budget formally approved
by the Webmotors S.A. Board.

Assessed the 5 year cash flow forecasts in the
VIU Model by considering the key factors and
underlying drivers for growth in the context of
Webmotors S.A. future plans.

Considered the historical accuracy of the
Group’s cash flow forecasts by comparing the
forecasts used in the prior year to the actual
performance in the current year.

Compared the terminal growth rate in the VIU
Model to historical growth rates and economic
forecasts.

With the assistance of PwC valuation experts, we assessed
the discount rate used in the Webmotors S.A. impairment
assessment by comparing it to our expected range based
on market data, comparable companies and industry
research.

We performed a sensitivity analysis by reducing the cash
flow growth rate and increasing the discount rate within a
range viewed as reasonably foreseeable.

Accounting for iCar Asia Limited investment

(Refer to note 19)

During the first half of FY2017, the Group’s ownership
stake in iCar Asia Limited (iCar) was diluted to 15.6%
as a result of additional capital raising by iCar. On 9
December 2016, the Group’s two nominee directors
stepped down from the iCar board and at this time the
Group concluded that they no longer held significant
influence over iCar and ceased to equity account for
this investment.

In accordance with Australian Accounting Standards,
the Group is now required to account for the iCar
investment as an available-for-sale financial asset and

To assess whether the investment in iCar was
appropriately classified as available-for-sale in
accordance with Australian Accounting Standards, we
obtained the original purchase agreement and considered
the board composition, ownership control and
participation in the operational decisions of iCar.

We compared the iCar share price used in the Group’s
impairment calculation to the listed share price at 9
December 2016.

We recalculated the closing carrying value of the
investment as at 30 June 2017 using the listed share price

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only118

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF
CARSALES.COM LTD CONTINUED

Key audit matter

How our audit addressed the key audit matter

at 30 June 2017 and reconciled this to the corresponding
movement within the Group’s other comprehensive
income.

measure it at fair value at each reporting date.

During the first half of FY2017 there was a significant
fall in the iCar share price from 85 cents as at 30 June
2016 to 26.5 cents as at 9 December 2016 (the date
the Group ceased having significant influence over the
investment). This resulted in a write down of the
carrying amount of the equity accounted investment
($20.4m) at 9 December 2016 to its fair value
($13.2m). The impairment loss of $7.1m was
recognised in the Group’s profit and loss.

The subsequent share price movements since 9
December 2016 to 30 June 2017 have been accounted
for through other comprehensive income to reserves.

We considered this to be a key audit matter due to the
financial significance of the impairment and the
judgement involved in determining the appropriate
classification and corresponding accounting for the
investment.

Other information

The directors are responsible for the other information. The other information comprises the Financial
performance, Chairman’s And Chief Executive Officer’s Report, Business overview, Directors’ Report
and Shareholder information included in the Group’s annual report for the year ended 30 June 2017,
but does not include the financial report and our auditor’s report thereon.

Our opinion on the financial report does not cover the other information and accordingly, we do not
express any form of assurance conclusion thereon.

In connection with our audit of the financial report, our responsibility is to read the other information
identified above and, in doing so, consider whether the other information is materially inconsistent with
the financial report or our knowledge obtained in the audit, or otherwise appears to be materially
misstated.

If, based on the work we have performed, we conclude that there is a material misstatement of this other
information, we are required to report that fact. We have nothing to report in this regard.

Responsibilities of the directors for the financial report

The directors of the Company are responsible for the preparation of the financial report that gives a true
and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and
for such internal controls as the directors determine is necessary to enable the preparation of the
financial report that gives a true and fair view and is free from material misstatement, whether due to
fraud or error.

In preparing the financial report, the directors are responsible for assessing the ability of the Group to
continue as a going concern, disclosing, as applicable, matters related to going concern and using the
going concern basis of accounting unless the directors either intend to liquidate the Group or to cease
operations, or have no realistic alternative but to do so.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only119

Auditor’s responsibilities for the audit of the financial report

Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes
our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit
conducted in accordance with the Australian Auditing Standards will always detect a material
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if,
individually or in the aggregate, they could reasonably be expected to influence the economic decisions
of users taken on the basis of the financial report.

A further description of our responsibilities for the audit of the financial report is located at the Auditing 
and  Assurance  Standards  Board  website  at:  http://www.auasb.gov.au/auditors_responsibilities/ar1.pdf 
This description forms part of our auditor’s report.

Report on the remuneration report

Our opinion on the remuneration report

We have audited the remuneration report included in pages 38 to 62 of the directors’ report for the year
ended 30 June 2017.

In our opinion, the remuneration report of carsales.com Limited, for the year ended 30 June 2017
complies with section 300A of the Corporations Act 2001.

Responsibilities

The directors of the Company are responsible for the preparation and presentation of the remuneration
report in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an
opinion on the remuneration report, based on our audit conducted in accordance with Australian
Auditing Standards.

PricewaterhouseCoopers

Anton Linschoten
Partner

Melbourne
8 August 2017

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only120

SHAREHOLDER INFORMATION
30 JUNE 2017

The shareholder information set out below was applicable as at 10 July 2017.

A. Distribution of equity securities

Holding
1 – 1,000
1,001 – 5,000
5,001 – 10,000
10,001 – 100,000
100,001 and over

Class of equity security

Number of 
ordinary 
shareholders
9,486
6,500
847
486
81
17,400

Number of 
options and 
performance 
rights holders
4
37
14
32
7
94

There were 274 holders of less than a marketable parcel of ordinary shares. There were no redeemable preference shares or 
convertible notes outstanding.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
 
B. Equity security holders
Twenty largest quoted equity security holders
The names of the 20 largest holders of quoted equity securities are listed below:

Name
HSBC Custody Nominees (Australia) Limited
J P Morgan Nominees Australia Limited
BNP Paribas Nominees Pty Ltd 
National Nominees Limited
Citicorp Nominees Pty Limited
Clear-Way Investments Pty Ltd 
BNP Paribas Noms Pty Ltd 
Essena Pty Ltd
AMP Life Limited
Billkaren Pty Ltd 
Four Us Pty Ltd
Citicorp Nominees Pty Limited 
Steven Kloss Pty Ltd 
Gregory Paul Roebuck
Kilienz Pty Ltd 
Mr Andrew Gajtan Curmi
RBC Investor Services Australia Nominees Pty Ltd 
Mrs Anne Beirne
Milton Corporation Limited
Australian Foundation Investment Company Limited

Options and performance rights issued under the carsales.com Ltd Employee Option Plan  
to take up ordinary shares

121

Ordinary shares

Number held
75,651,623
31,069,325
15,634,242
14,908,236
14,880,269
10,993,662
3,579,372
3,281,284
2,329,379
2,250,000
1,926,555
1,908,559
1,787,000
1,605,347
1,240,000
1,160,500
1,133,342
1,000,000
995,000
790,000
188,123,695

Percentage of 
issued shares
31.3
12.8
6.5
6.2
6.1
4.5
1.5
1.4
1.0
0.9
0.8
0.8
0.7
0.7
0.5
0.5
0.5
0.4
0.4
0.3
77.8

Number 
on issue

Number 
of holders

2,672,376

94

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122

SHAREHOLDER INFORMATION CONTINUED
30 JUNE 2017

C. Substantial holder
Substantial holder in the Company is set out below:

Yarra Capital Management

D. Voting rights
The voting rights attaching to each class of equity securities are set out below:

Number held
16,166,023

Percentage
6.7

(a) Ordinary shares
On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each share 
shall have one vote.

(b) Options
No voting rights.

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use only 
CORPORATE DIRECTORY

123

Directors
Jeffrey Browne
(Non-Executive Chair)

Greg Roebuck
(Managing Director and CEO)  
(Retired 17 March 2017)

Cam McIntyre
(Managing Director and CEO)  
(Appointed 17 March 2017)

Richard Collins
(Non-Executive Deputy Chair)

Wal Pisciotta OAM
(Non-Executive Director)

Pat O’Sullivan
(Non-Executive Director)

Kim Anderson
(Non-Executive Director)

Edwina Gilbert
(Non-Executive Director)

Steve Kloss
(Alternate Non-Executive Director)

Company secretary
Nicole Birman

Registered office
Level 4, 449 Punt Road 
Richmond Vic 3121 
T +61 3 9093 8600 
F +61 3 9093 8697 
carsales.com.au

Share registry
Computershare Ltd 
452 Johnston Street 
Abbotsford Vic 3067 
T +61 3 9415 4000 
F +61 3 9473 2500 
computershare.com

External auditor
PricewaterhouseCoopers 
2 Riverside Quay 
Southbank Vic 3006

Stock Exchange
carsales.com Ltd is a public  
company listed with the Australian  
Securities Exchange Limited

ASX: CAR

ANNUAL REPORT 2017 CARSALES.COM LIMITEDFor personal use onlyFor personal use only