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Carsales.Com Ltd

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FY2018 Annual Report · Carsales.Com Ltd
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Continuing our 
global journey

Annual Report
2018

Contents

Our Vision

carsales helps many 
thousands of people 
across the world buy, 
sell and research 
vehicles – every day 
of the year. 

Our vision is to empower our customers, making 
buying and selling vehicles easy and frictionless 
for everyone – consumers, dealers and 
manufacturers alike.

From a first car to a dream car; from a vital 
tool of trade to the latest boating passion 
purchase; we empower buyers and sellers of 
all types, giving them confidence when they 
transact online, regardless of level of expertise, 
whether its their first purchase or their 50th. 

carsales built its name in Australia and today 
we are extending our know-how and industry 
leading platforms across the globe as we broaden 
the reach of our business. 

We build strong partnerships throughout our 
eco-system and we empower our people to 
deliver world-class customer-centric solutions 
which help all our customers buy, sell and own 
with confidence. 

Whether it’s a car, a motorcycle, a caravan, a truck, 
a boat or a combine harvester, we deliver the 
same level of technology and deep knowledge to 
ensure buyers, sellers, owners and advertisers have 
rewarding outcomes.

Our Purpose 

Our Performance 

Our Financial Performance 

2

4

6

Chair and Chief Executive Officer’s Report  8

Review of the Year 

Our Future 

Our Commercial Business Performance 

Our Consumer Business Performance 

Our Global Business Performance 

The carsales World 

The Automotive Year 

Our Brands 

Promoting Our Brands 

Directors’ Report 

Our People and Our Culture 

Corporate Governance 

Environmental, Social and 
Governance Report

Our Environmental Commitments 

Our Board 

Our Executive Leadership Team 

Our Remuneration Chair’s Letter 

Remuneration Report 

Other Directors’ Report Disclosures 

Auditor’s Independence Declaration 

Financial Statements 

Directors’ Declaration 

Independent Auditor’s Report 
to the Members

Shareholder Information  

Corporate Directory  

10

17

18

20

22

24

27

34

36

38

42

50

50 

51

52

54

56

57

85

90

91

143

144 

150

153

ABN 91 074 444 018

01

Annual Report 2018carsales.com LimitedOur Purpose

Every carsales person 
comes to work each day 
focussed on improving 
the experience for our 
customers – be it buying, 
selling or using vehicles.

02

At carsales we want every interaction 
with our team and businesses to be 
positive. We understand that buying 
or selling a car can be an uncertain 
process. That’s why we work to make 
the experience as easy as possible. 
We empower our customers with 
knowledge; automate where possible 
to create frictionless processes and 
back up our technology with award-
winning personal customer service. 

As a business we are focused on 
successful outcomes for our customers. 
We view our products as the best route 
to a result and therefore continually 
strive to develop innovative products 
which have a demonstrable benefit for 
our customers. We do this by asking 
questions… Does it empower and 
provide insight? How does it make 
things easier? Does it reduce friction? 
Does it benefit everyone?

The carsales Group has reinforced  
its position as Australia’s number  
one online destination for buying and  
selling cars, motorcycles, trucks, boats, 
caravans and machinery. By combining 
news and reviews on our classified sites, 
and services such as vehicle inspections, 
tyres, finance, warranties and insurance 
for consumers we make buying and 
selling easier. We pride ourselves on 
providing unique solutions for all  
our customers.

carsales’ commercial customers are vital 
to the strength of the business and we 
continue to work hard to deliver them 
improved solutions and results. We have 
further strengthened and built more 
meaningful relationships with dealers, 
manufacturers and media agencies and 
this is delivering significantly for the 
business. We strive to be regarded by our 
customers as valued, easy to deal with 
partners and focused on their growth. 

This year has been a year of evolution 
domestically and transformation 
internationally. 

Our market-leading Australian news  
and classifieds sites are augmented  
by classifieds businesses in Argentina, 
Brazil, Chile, Mexico and South Korea. 
The importance of these international 
businesses cannot be underestimated  
as we look to export our proven IP  
and technology to maximise the 
opportunities presented by them. 

With the acquisition of the remaining 
50.1% of SK Encar in FY18, our 
international portfolio represents around 
20% of the carsales Group’s revenue 
result. With enormous potential to  
grow international revenues further, 
every employee is challenged to  
‘a global first’ attitude. This ensures  
we act as one global business to build 
and accelerate the transformation  
of our international assets.

Annual Report 2018carsales.com LimitedThe carsales Group is committed to 
being a transparent business and having 
a positive impact on the community in 
all the countries in which we operate. 
We have worked hard to build our 
reputation as a trusted leader in our 
markets. We value and protect this 
position and strive to build it via diverse 
initiatives, our employment practices 
and through our charitable arm, the 
carsales Foundation.

Many of these initiatives are detailed in 
our inaugural Environmental, Social and 
Governance report which is available on 
the carsales shareholder website. 

Most importantly, they reflect our desire 
to be not only global leaders in terms of 
customer outcomes and shareholder 
returns, but also to be an employer of 
choice and genuinely positive corporate 
citizens. 

Annual Report 2018

carsales.com Limited

03

Our Performance

459.4 million

User sessions on all carsales sites 
around the world in FY18*

31,271

Car dealer customers around the world as at 30 June 2018

861,449

Cars for sale around the world

144,000

Number of inspections done 
by RedBook Inspect in FY18

+154%

carsales is the most referred site for buying and selling 
cars versus our nearest competitor
Source: Nature Research Australia, June 2018.

1.8x 

more time spent on carsales than nearest competitor
Source: Nielsen DCR, June 2018.

*  Source Google Analytics - Includes sessions on desktop, mobi and app for the following sites: carsales.com.au, redbook.com.au, 

motoring.com.au, boatsales.com.au, bikesales.com.au, caravancampingsales.com.au, trucksales.com.au, constructionsales.com.au, 
farmmachinerysales.com.au, carfacts.com.au, carpoint.com.au, boatpoint.com.au, redbookinspect.com.au, soloautos.mx, 
chileautos.cl and demotores.com.ar

04

carsales.com Limited

Annual Report 2018

Australian 
Customer 
Service 
Performance

92,717

phone calls answered

41,519

emails responded to

5,452

live chats

88.4%

average service level

80%

average customer 
satisfaction rating

700+

unique help centre articles

Annual Report 2018

carsales.com Limited

05

Our Financial Performance

Revenue

EBITDA

Adjusted NPAT*

$444.0m $204.6m $131.0m

up 19% year on year

up 16% year on year

up 10% year on year

CAGR 17.2%

CAGR 10.3%

CAGR 8.2%

444.0

204.6

131.0

176.5

170.4

154.3

138.4

119.1

110.5

101.8

95.5

372.1

344.1

311.8

235.6 

FY14

FY15

FY16

FY17

FY18

FY14

FY15

FY16

FY17

FY18

FY14

FY15

FY16

FY17

FY18

(millions)

(millions)

(millions)

06

Annual Report 2018carsales.com LimitedYear ending 30 June 2018
Revenue 
– Online Advertising Services
– Data, Research and Services
– Latin America
– Asia
– Finance and Related Services
Total revenue
Total operating expenses (before Interest, depreciation and amortisation) 

EBITDA
EBITDA margin
Depreciation and amortisation
EBIT
Net finance costs

Profit before tax
Income tax expense
Profits from associates
Non-controlling interests (NCI)
Adjusted net profit after tax*

Total adjustments
Reported net profit after tax

Adjusted earnings per share (cents)* 
Reported earnings per share (cents)

A$ Millions

Growth

FY18

FY17

$M

%

295.6
41.9
8.2
29.9
68.4
444.0
(239.4)

204.6
46%
(12.7)
191.9
(9.8)

182.1
(54.6)
6.9
(3.4)
131.0

269.1
39.3
4.9
3.4
55.4
372.1
(195.6)

176.5
47%
(8.8)
167.7
(6.9)

160.8
(48.3)
10.1
(3.5)
119.1

53.8
184.8

(9.6)
109.5

54.0
76.3

49.4
45.4

26.5
2.6
3.3
26.5
13.0
71.9
(43.8)

10%
7%
68%
778%
24%
19%
(22%)

28.1

16%

(3.9)
24.2
(2.9)

21.3
(6.3)
(3.5)
0.1
11.9

63.4
75.3

4.7
30.9

(44%)
14%
(43%)

13%
(13%)
(31%)
5%
10%

661%
69%

10%
68%

*  The table above is presented on an adjusted basis. Adjusted NPAT and earnings per share are post non-controlling interests and exclude certain non-recurring or 

non-cash items relating to financing, investments and acquired intangible amortisation. See Note 6 of the financial statements for reconciliation to reported NPAT 
and earnings per share.

07

Annual Report 2018carsales.com Limited 
Chair and Chief Executive Officer’s Report

It has been another enormously positive year at carsales, 
with many objectives achieved and challenges overcome. 
We leave FY18 in great shape and look forward to the  
year ahead.

We are pleased to report another 
year of record financial performance 
with revenue up 19% on pcp to 
$444.0 million. Our core classifieds 
businesses continue to perform well, 
supported by double digit revenue 
growth across our major adjacencies 
including tyresales, Stratton Finance 
and RedBook Inspect. Our international 
companies continue to develop towards 
their potential and we are pleased with 
the contributions each has made over 
the past 12 months.

Earnings before interest, tax and 
depreciation/amortisation (EBITDA) was 
up 16% to $204.6 million with EBITDA 
margins contracting slightly to 46%. 
This performance reflects the ongoing 
expansion of core business margins, as 
the Company continues to utilise its 
operating leverage, offset once again by 
our fast-growing early stage lower 
margin businesses.

Adjusted Net Profit After Tax (NPAT) 
increased 10% to $131.0 million 
reflecting strong returns to shareholders 
in a year of continued investment in the 
business for long-term growth.

Operational Performance
Market conditions over the past twelve 
months were good for used cars and 
remained patchy month to month for 
new car sales volumes. Amongst the 
proof points of this was the growth in 
used car lead volumes through the year, 
average time to sell declining and solid 
growth in traffic to the carsales site year 
on year, proving yet again the strength 
of the carsales brand in the automotive 
ecosystem.

The past 12 months have seen 
significant development in technology 
for both domestic and international 
markets. We have focused on delivering 
valuable trade products to support the 
needs of our dealer customers and 
launched several new capabilities 
throughout the year. Partly facilitated  
by the opening of our technology hub 
in Santiago, Chile we have been able  
to deploy a number of new apps (both 
Android and iOS) to support our 
domestic and Latin American dealer 
requirements. With such a large number 
of sites to maintain, we looked closely 
at the performance of several sites,  
and decommissioned those that were 
underperforming to re-focus resources 
onto other parts of the business with 
greater need and opportunity. In addition 
to this, the team also replaced our 
existing ERP platform with Netsuite and 
introduced Salesforce CRM which will 
enable our support capabilities to scale 
with the business moving forward.

Our consumer and commercial business 
units have continued to drive innovation 
to create new capabilities and enhance 
consumer experience over the past year. 
The evolution of products such as our 
dealer AutoGate app, SMS enquiry 
facility and codeless calling, advertising 
depth automation, lead and data 
distribution, and Cyclops (our AI image 
recognition system) are just a few 
examples of the effort going into 
strengthening our market leading 
products. These investments in core 
business capability will continue and 
we have a great deal to look forward 
to over the coming twelve months.

Cameron McIntyre
Managing Director  
and CEO

Richard Collins
Non-Executive Chair

08

Annual Report 2018carsales.com LimitedOne of our primary long-term strategic 
objectives is the expansion of our 
business into high growth international 
markets and 2018 saw that objective 
continue to strengthen significantly with 
the acquisition of the remaining 50.1% 
of SK Encar from the SK group in South 
Korea and the acquisition of the 
remaining 35% of soloautos in Mexico. 
Both of these businesses represent 
strong long-term growth opportunities 
for carsales through the deployment of 
both intellectual property and 
technology.

The past 12 months have seen 
significant developments in our 
Latin American markets in particular 
Mexico, Chile and Argentina through 
the deployment of carsales technology. 
As a result of the work done to date we 
have seen substantial growth in the key 
operating metrics of customer numbers, 
traffic and inventory which we are 
confident will continue into 2019. In 
Brazil, our Webmotors business has 
again demonstrated the value that can 
be created over time with the right 
strategy and capability with stunning 
double-digit growth across all financial 
and operating metrics.

Board & Governance Changes
Over the past twelve months, there have 
been a number of developments at a 
Board level. In March this year Chairman 
Mr Jeffrey Browne retired as a director 
of the Company. In July 2018 after a 
lengthy search we welcomed Mr Kee 
Wong to the Board of the Company. 
Kee is a passionate entrepreneur, 
technologist and car lover who comes 
with exceptional experience as both an 
executive and company director with a 
deep knowledge of the Asian market. 
The Board looks forward to working 
with Kee over the years to come.

Over the course of the year the 
Company completed its first ESG Report 
(Environment, Social & Governance 
Report) which describes the many things 
we are proud to do as an organisation 
in this area. The report is available for 
shareholders to read at bit.ly/esg-reprt.

People & Culture
Our people and business culture are 
two of our most important business 
assets and once again in FY18 we have 
continued to invest heavily in this area. 
Our staff turnover and engagement 
measures are at the strongest levels 
they have ever been.

We have continued to improve our 
bench strength with our 2018 graduate 
intake program, having recruited six 
graduates across both commercial and 
technology disciplines and our 2019 
program looks to be even better having 
received over 700 applications for 
another six available places.

The Company has a strong culture of 
diversity and inclusion and this year we 
were proud to again receive the WGEA 
Employer of Choice award. Building on 
this achievement, we rolled out several 
new flexible leave options to support 
and encourage our diversity goals. 

Debt & Capital Management
The Company regularly reviews its  
capital structure to ensure we are 
maximising shareholder returns. As a 
result of the Company completing the 
acquisition of the remaining 50.1%  
of SK Encar the Company has taken  
the opportunity to secure its long-term 
debt funding. Through the development 
of a syndicate of six leading banks the 
Company completed a competitive five 
year $545 million debt funding facility  
in July 2018 (details can be found in  
Note 29 of this report) of which only 
around $450 million is currently  
drawn down. 

The Board has declared a final FY18 
dividend payment of 23.7 cents per 
share fully franked, bringing the total 
FY18 dividends to 44.2 cents per share 
and representing an increase year on 
year of 10%.

The Board believes that the current 
dividend payout ratio of 82% reflects 
an appropriate balance between  
profit distribution to shareholders  
and reinvestment in the future growth  
in earnings.

Towards a Successful FY19
We are extremely grateful to the team 
we have at carsales. Our success is a clear 
and direct result of their passion and 
dedication to the Company. Our people 
are the envy of the markets they serve 
and we would like to publicly thank each 
and every one of them for what they 
bring to our business each day.

Finally, on behalf of the Board we  
would like to thank all of our customers, 
partners and investors around the world 
for their support and engagement over 
the past 12 months and we look forward 
to working with you all in FY19.

Cameron McIntyre
Managing Director  
and CEO

Richard Collins
Non-Executive Chair

09

Annual Report 2018carsales.com LimitedReview of the Year

Cameron McIntyre 
CEO & Managing Director

It has been an incredible 12 months and I’m very proud of the milestones 
the business has reached and the opportunities we have created.

There are too many highlights to 
single out, but internationalising our 
technology, deploying new CRM and 
ERP platforms and the strength of our 
Commercial team are key. The feedback 
received throughout the year was very 
encouraging.

Our Consumer businesses have all 
shown strong growth and demonstrated 
once again the depth of our innovation 
capability. Internationally, we are making 
real progress and, with the acquisition 
of SK Encar, we are not just developing 
capability but also scale.

Our people are our most valuable asset 
and this year I’ve been very pleased with 
the way the executive team has come 
together. The commitment, leadership 
and engagement of the team has been 
outstanding.

Personally, the step up to the CEO role 
has been a great privilege. The support 
of the Board, customers, shareholders 
and former CEO, Greg Roebuck, has 
been invaluable.

It has been a great year for both me 
and the Company, with plenty to 
look forward to in the coming year.

Ajay Bhatia  
Managing Director – Consumer

The Consumer business unit has done a stellar job in FY18 and, as a result, 
has grown year on year revenue by over 20%. In addition to this impressive 
result, the team has set volume records for several products including tyres, 
CarFacts reports, warranty policies and car inspections sold. We also sold a 
record number of cars this year via Instant Offer, supported by our auction 
house partner, Pickles. 

Important and pleasing progress has 
been made in our Net Promoter Score 
and Customer Satisfaction scores. All 
consumer lines look very healthy, further 
cementing our relationship with our 
consumers and thereby, strengthening 
our market position. 

In tandem with the consumer business, 
the product team has had a huge year 
with a focus on end-to-end solutions for 
our consumers, dealers and OEMs. 

Some of the highlights include a new 
version of LiveMarket, an enhanced 
payment offering, introduction of SMS 
leads for dealers and a streamlined 
depth product offering for our sellers.

I am incredibly proud of the way the 
team has had a laser focus on talent, 
team work, a superior product offering 
and, importantly, our customers.

10

carsales.com Limited

Annual Report 2018

 
Nicole Birman 
General Counsel and Company Secretary

The legal team prides itself on partnering with the business to facilitate its goals. 
Our role is to work with the team to find ways to accomplish their plans while 
avoiding legal complications and minimising risk.

The work involved in closing the 
acquisition of the remaining 50.1% of 
SK Encar was a standout for the year; 
the complexities of dealing in overseas 
markets have challenged the legal team 
and it has truly delivered.

This year saw significant developments 
in privacy and data security regulations. 
The commencement of a new data 
breach regime in Australia and the GDPR 
in the European Union have significantly 
increased the focus on privacy and data 
within carsales. I am extremely proud of 
the work the legal team has done in 
developing a new privacy framework for 
carsales’ operations around the world.

From a Company Secretarial perspective, 
publishing the Company’s first ever ESG 
report took immense work and it was 
very pleasing to see the report released 
on the carsales’ shareholder website.

For many years, carsales has done 
admirable work in the human capital and 
social space, and it was gratifying to see 
that work captured for our stakeholders.

The Board and I have also invested 
in relationships with key stakeholders, 
and we are confident that these 
stakeholders are now more 
knowledgeable than ever about 
our business.

Andrew Demery 
Chief Financial Officer

It’s been a year where carsales has again grown customer numbers, 
launched new products and optimised others, entered new markets and 
added to our portfolio of businesses internationally.

We’ve taken a large step towards 
deploying a reliable, flexible and scalable 
back-of-house platform, enabling us to 
meet our own needs and the needs of 
customers, today and into the future. 

No less important was our debt 
refinancing that was successfully 
completed in July 2018. This refinance 
gives us funding certainty and flexibility 
out for the next 5 years and 
demonstrates the credit strength  
of the business. 

The team’s efforts to design and rollout 
a new ERP, CRM, billing and reporting 
platform with minimal business 
interruption is something of which I’m 
immensely proud of. This milestone was 
testament to the collaborative culture 
across the business, where a cross-
functional team was able to come 
together and, on top of their day jobs, 
apply the innovative thinking for which 
we are famous in our consumer facing 
products to the more prosaic but no less 
important matters of customer service, 
fulfilment and relationship 
management. 

Annual Report 2018

carsales.com Limited

11

Review of the Year continued

Michael Holmes 
Executive Director – Dealer

The Dealer team enjoyed its first full year as part of the Commercial business 
unit, and the benefits of the change didn’t take long to surface.

There were numerous projects 
throughout the year that highlighted 
our effectiveness and efficiency as a 
group, but the Dealer Services project 
encapsulated true teamwork and 
collaboration from all of our 
stakeholders. The strategy that 
underpinned this group was one of 
carsales being easy to do business with, 
and ultimately moving from just another 
supplier to a true business partner.

Hosting carsales’ Las Vegas NADA 
Conference trip this year was a 
highlight. However, I’m even more 
pleased I’m still here to write this post 
after entertaining around 180 Australian 
car dealers at the ‘carsales Australia 
Party’. 

After nearly 30 years, I still truly enjoy 
being a part of the Australian dealer 
community and the camaraderie that it 
offers and I still get a kick out of visiting 
dealerships throughout the country.

As a team we have a very customer 
centric approach to our business. It’s a 
mantra our team lives by, and which is 
starting to show through in our Dealer 
Sentiment and Satisfaction scores. We’re 
not perfect by any stretch, but the 
improvement is constant.

We operated in good stead this year 
through the relationships we’ve 
developed with our clients irrespective 
of their size, location, ownership or 
affiliation.

Jo Allan 
Chief People Officer

Creating employee experiences that deliver on the strategic pillars of the 
business has continued to be the focus of People & Culture this year.

Key initiatives we have delivered  
include the introduction of a suite  
of creative flexible leave options, our 
Next Gear graduate program and the 
growth of Becoming a White Ribbon 
accredited employer and for the third 
year being recognised as a WGEA 
Employer of Choice are also real 
highlights of the year. Our CEO 
Scholarship was awarded to someone 
based in our office in Argentina –  
proof positive of the internationalisation 
of the carsales business.

People & Culture is a close knit team 
who are passionately focussed on 
attracting and retaining our talent at 
carsales. A highlight for the team was 
being recognised as a HRD Innovative 
Team in January of this year and I 
couldn’t be prouder of all of their hard 
work and dedication to making carsales 
a great place to work.

On a personal note, I am very proud of 
the evolution of our diversity strategy 
and how we have focused on creating a 
workplace that supports everyone – 
regardless of life stage. Our culture is 
evolving but watching everyone truly 
embrace change shows that we are set 
up for the years to come.

12

carsales.com Limited

Annual Report 2018

 
 
Kellie Cordner 
Chief Marketing Officer

Bringing together the marketing, content and editorial teams into a single 
unit has resulted in a stellar year of achievements particularly around the 
growth and engagement of our audiences.

I’m exceptionally proud of the 
campaigns over the past year that I feel 
made the people of carsales all walk  
just a little taller. The multi-award 
winning AutoAds campaign stands out 
as a key highlight. To see the team work 
through something that has never been 
done before was extremely rewarding as 
was the overwhelmingly positive 
sentiment from our customers.

Our portfolio of brands goes from 
strength to strength with market 
leadership in both preference and 
trust. The growth in traffic across all 
our sites with all marketing channels 
contributing is most pleasing. May 
broke our carsales.com.au traffic 
record with over 23 million sessions 
– up 19% on May 2017. 

The exceptional growth in performance 
marketing and the continual 
optimisation by the dedicated group to 
drive the conversion of our visitors has 
seen record results in attribution.

We have invested time and effort in 
shifting our content mix and formats 
which has delivered significant growth 
in engagement as we strive to meet the 
needs of today’s ever curious, time poor 
consumer. The rewards of increased 
visitation to our portfolio of sites 
continues via our commitment to best 
practice SEO and our trade team has 
done a stellar job in dialling up our 
industry thought leadership.

Jason Blackman 
Chief Information Officer

Establishing a technical hub in Santiago (Chile) was a step-change in FY18. 
Successfully integrating the new team into our existing operation means  
we can operate cohesively and collaboratively as one (despite the challenges 
of time zone and distance) is a key achievement for the business.

We are all proud that the hub adds 
to our ability to build and operate 
products that are suitable for use 
around the world. 

I am also exceptionally proud of how 
our wider team has come together to 
deliver new products and features for 
both our domestic and international 
customers. Some key examples include 
our AutoGate Mobile Applications and 
new retail sites across Latin America. 

Our team has also done a fantastic 
job promoting diversity and building 
our talent pipeline, especially in the 
technology space where there is a 
continued and real opportunity for 
greater female participation. 

We have successfully run a number  
of initiatives and events working with 
schools and universities to help build  
the next generation of technologists  
at carsales. 

Annual Report 2018

carsales.com Limited

13

Review of the Year continued

Anthony Saines 
Managing Director – Commercial

FY18 has been eventful. We brought together the primary B2B business 
units of Dealer, Media and OEM for the first time under the Commercial 
business unit banner. As with any large-scale change management project 
there have been the occasional tears, tantrums and hiccups (and not all 
mine!), but I’m delighted with how the team has come together to display  
a unified front to our customers.

We’re not completely there yet. In fact, 
we’ve only just embarked on what will 
be an evolving journey, but our first 
financial year as a combined entity has 
only served to whet the appetite for 
what can be achieved. 

Our investments in data, analytics and 
insights continue to bear fruit. RedBook 
IQ, carsales Communities and our Takata 
recall service are all data-driven solutions 
to industry challenges. Our pre- and 
post-launch lead generation service  
has proven to stimulate substantial 

incremental demand for manufacturers 
launching new models. We continue to 
integrate with manufacturer and dealer 
CRMs via AutoGate.

We aim not just to be suppliers to our 
diverse client base but to genuinely  
add value and partner with them.  

Our solutions have never been more 
ROI-focussed and effective in helping 
them understand, engage and convert 
their customers.

Paul Barlow 
Managing Director – International

The end of FY18 marked five full years since our first international 
acquisition in Webmotors and the growing success we are now seeing  
in the business is a fantastic reward.

Another big highlight was the 
acquisition of SK Encar in South Korea. 
This is a fantastic business with a great 
management team to drive growth.

In May we held our second International 
Conference with the leaders of our 
businesses in South Korea, Brazil, Chile, 
Argentina and Mexico coming together 
to embrace the carsales culture.

This year we have completed the 
foundations for carsales to become 
a truly global business. 

It’s hard not to get excited by that!

Since becoming a strategic partner in 
Webmotors mid-2013, we have been 
very hands-on, giving the business its 
own identity as the clear number one 
online auto vertical in Brazil. We have 
sought to reinvent the business through 
quality management, product and 
technology and the application of a new 
business model. It is extremely pleasing 
to now see the results as proof of what 
we do works!

It is exciting that we have deployed 
another carsales executive internationally, 
this time into our soloautos business 
based in Guadalajara. Together with  
our previous carsales executive placement 
into chileautos in Santiago, we are now 
well positioned to further accelerate  
each business. 

14

carsales.com Limited

Annual Report 2018

 
 
 
Country highlight

Australia
229,215

Cars for sale on carsales.com.au 
as at 30 June 2018

12%

revenue growth pcp

Annual Report 2018

carsales.com Limited

15

Country highlight

South 
Korea
69,326

Cars for sale on SK Encar 
as at 30 June 2018

14%

Underlying revenue growth pcp

16

carsales.com Limited

Annual Report 2018

Our Future

As one of Australia’s 
original disruptors, we 
appreciate as well as 
anyone the need to 
understand and be ready 
to exploit the opportunities 
of the future, whilst being 
across market evolution 
and competitive dynamics 
that impact the business 
today.

Data underpins our business and powers 
an innovative suite of targeted 
advertising solutions, used by a range of 
industry partners to provide relevant 
offers to consumers. We will continue to 
invest in and deploy data science and 
artificial intelligence across the business 
to assist with processing improvements, 
providing insights and time-saving 
opportunities for all our customers.

As one of Australia’s most well-regarded 
technology innovators, we understand 
how vital continuous improvement is to 
our success. We have a global outlook 
and strive to attract, retain, empower 
and celebrate a truly diverse workforce 
that is empowered to deliver world-class 
solutions. 

It is the desire and determination of 
our people to seek new ways to improve 
the experiences of our customers and 
deliver the next wave of technology 
innovation to revolutionise the mobility 
landscape.

The changes that are coming to the 
automotive market will eventually 
change the way people think about 
mobility and transportation. Electric 
vehicles, autonomous vehicles, the 
demise of diesel engines, new models 
of ownership all provide exciting 
opportunities for our business in the 
future. Our business is well placed  
to take advantage of these changes.  
No other business has the strength of 
trusted relationships with consumers, 
manufacturers, dealers, financiers and 
insurers. Our packaging of solutions for 
customers will ever increase, and while 
the long-term future for carsales may 
not be only about buying and selling 
cars, the Company will continue to  
be at the front of new trends and be 
central to the way people interact with 
mobility and transportation. 

We are constantly investing in our  
future and in future technologies.  
Our early stage investments in 
businesses such as PromisePay and 
RateSetter are bearing fruit for the 
business today. Our investment in new 
technologies and programs like voice 
search, big data, blockchain, Artificial 
Intelligence, machine learning and the 
Stanford Cities of the Future program 
play a part in our future as we seek  
to create a truly frictionless experience 
in buying, selling and using vehicles. 

17

Annual Report 2018carsales.com Limited 
Our Commercial Business Performance

This is the first full year 
that the new Commercial 
team has been together 
and while the journey 
has been positive, we 
are now starting to see 
the advantages this new 
unified business unit brings 
to customers. The carsales 
team is increasingly 
regarded as a true partner 
to our commercial 
customers adding genuine 
value and return on 
investment in both our 
relationships and solutions.

We continue to be the industry thought 
leader and have increased investment in 
publishing independent research 
and providing insights to dealers, 
manufacturers (OEMs) and media 
agencies. Key highlights of this program 
included the publication of the the 
‘2017 Auto Buying Journey Study’, 
quarterly market updates, and a library 
of short courses, learning events and 
webinars. These are proving to be 
popular and well regarded by our 
diverse customer base and add to  
our reputation as a leading industry 
educator and source of valuable 
business intelligence.

Dealers
Our national dealer team now totals 
over 110 people, making it the largest 
field team in the country servicing our 
industry. This is a reflection of our 
commitment to our dealer relationships 
and dedication to delivering great 
results across our dealer network.  
We have worked hard to deepen  
and strengthen our relationships  
with dealers and the industry this  
year and it is paying dividends.

Our new bundled offerings (including 
display, promote and leads products) 
and our extremely popular ‘Main Events’ 
product, have gained considerable 
market traction this year.

We have launched a range of new 
offerings for larger corporate clients 
such as our consultancy arm, which 
focusses on deep-diving into the  
sales and operations of a dealership,  
offering strategy and direction for 
business owners.

Our AutoGate platform is the industry’s 
leading dealer management software 
and we have continued to invest in  
it to ensure that managing leads and 
inventory is easier and more effective, 
through both functionality improvements, 
app enabled delivery and advanced  
data and insights. The new Promote 
automation engine is being introduced 
making it easy and frictionless for 
dealers to purchase Promote through 
AutoGate. Dealers are able to specify  
a budget and our proprietary algorithm 
selects appropriate cars for the most 
effective promote product.

The new AutoGate app (iOS and 
Android) allows dealers to easily 
manage stock; whilst the AutoGate 
reporting dashboard helps dealers 
make better-informed business 
decisions. We are seeing significant 
uptake of the AutoGate app as it gives 
today’s dealership the mobile solution 
that its staff need. We will continue 
adding to the app enhancements  
to user experience over the next 12 
months. This year we also launched 
SMS Call Connect on mobile and apps, 
making it easy for consumers to enquire 
on cars through SMS and the response 
from consumers has been phenomenal.

18

Annual Report 2018carsales.com LimitedThe continued investment in new forms 
of native advertising for manufacturers 
and agencies allows us to strengthen 
the value proposition we provide our 
partners. We don’t focus on pushing 
products but rather obsess about 
providing insights and outcome. The 
strengthening of the relationships with 
manufacturers has led to greater 
collaboration. Campaigns around 
“carsales Car of the Year” and 
“Australia’s Best Driver’s Car Award” as 
well as sponsored content such as the 
‘carsales Challenge’ are proving popular.

We have also been working closely with 
the industry on the Takata Airbag Recall. 
The carsales Takata Recall Service is an 
example of how the smart utilisation of 
carsales audience and data (in 
combination with NEVDIS, The National 
Exchange of Vehicle and Driver 
Information System) can help with the 
biggest vehicle safety issue Australia has 
ever faced. We have been able to help 
the industry engage with consumers, 
drive cut-through and significantly 
improve recall rates.

The introduction of two-way lead 
integration, feeding leads to and back 
from CRM systems from AutoGate, 
offers more transparency for dealerships 
of their activity and performance while 
our new updated version of LiveMarket 
for dealers delivers better functionality 
and integration into AutoGate.

Manufacturers and Agencies
Our RedBookIQ insights tools are 
proving increasingly central to OEMs’ 
decision making and the majority of 
the top OEMs now have access to at 
least one module of this SaaS tool.

We continue to roll out new vehicle 
and brand solutions for our partners, 
including a ‘Pre-Launch’ product that 
delivers pre-qualified demand to 
manufacturers prior to the official 
launch of a vehicle. We have had eight 
major car launches achieve success with 
this innovative product since debuting it 
in November.

Data-based recommendation products 
and native ads that leverage the carsales 
user experience and our unique assets 
and insights continue to grow, 
delivering a win for our audience and 
win for our advertising partners. 
Integration and functionality continue 
to evolve with video, mobile and other 
enhancements.

19

Annual Report 2018carsales.com LimitedOur Consumer Business Performance

This year we have seen 
extremely promising 
results from a full year 
of operation for the new 
Consumer team. The 
consumer business has 
delivered strong double-
digit revenue growth 
across core and adjacent 
business lines.

20

In July 2017, we commenced a project 
that optimised the value we provide to 
private sellers. Not only were prices 
aligned to value (under a tiered pricing 
structure, based on anticipated selling 
price of a car), but a newly-designed 
‘user experience’ interface, based on 
well-established behavioural economics 
heuristics, helped optimise sales 
conversion and upsells. This well-
executed price change helped contribute 
to the stellar performance from private 
revenue during the financial year.

The performance of our adjacent 
businesses have been particularly strong 
throughout the year and as a result, 
tyresales, RedBook Inspect, Instant Offer, 
RedBook Warranty and CarFacts, have 
set all-time records for sales and 
performance.

tyresales has grown strongly and is now  
a significant player in the Australian tyre 
market. We completed the acquisition  
of a further 25% of this business in 
August 2017 giving carsales the majority 
holding in the Company. Sales have 
increased well and this year we sold  
37% more tyres than the previous year. 

RedBook Inspect has continued strong 
growth this financial year with an 
ever-improving trajectory. The business 
has continued to grow its already 
substantial client base in all verticals, 
most notably ride share, finance and 
the dealer spaces. The underlying 
technology behind the business has 
and will continue to deliver marked 
improvements in margins through 
a more efficient workforce and the 
expansion into new and potentially very 
lucrative markets.

CarFacts reports have proved extremely 
popular with consumers on the back of 
better site integration and demand for 
increased peace of mind for consumers. 
Indeed, FY18 has been a record year for 
the reports, with sales increasing 69%.

We have worked hard to improve the 
integration and customer service for 
Instant Offer (our offer to purchase a 
consumer’s vehicle supported by our 
auction partner Pickles) and this has 
resulted in record volumes of consumers 
making use of the time saving service.

PayProtect (our money transfer solution) 
has grown on an exponential basis with 
a 95% increase year on year on the 
number of vehicles, totalling many 
millions of dollars being transacted 
through the service. Our dedication to 
always improving the user experience 
and streamlining customer service is 
showing great results. Not only are we 
now seeing use of PayProtect on 
non-auto verticals but consumers are 
more comfortable using the platform for 
higher and higher value transactions. 
We will look to further expand this 
service into multiple areas of our 
business whilst bolstering the offering 
with new and exciting developments 
making buying and selling even easier.

We have expanded a number of 
Depth products for our private sellers, 
such as Showcase, allowing them to 
differentiate their ads, leading to a 
decreased time to sell and better 
customer experience.

Annual Report 2018carsales.com Limited 
 
Activities range from testing new 
marketing messages to product feature 
preferences during the development 
stage. The insights gathered from the 
community are helping shape business 
decisions and ensuring the consumer  
is at the forefront of our design. This 
innovation led to carsales being a finalist 
in the New Community category in 
Vision Critical’s annual “Visionary 
Awards” for APAC which recognises  
the best in customer intelligence within 
the region.

As we continue to improve and extend 
our AI applications we have seen an 
11% higher completion rate for private 
seller ads when users opt to use the 
Cyclops image recognition feature on 
apps (iOS or Android), delivering 
improved customer and business 
outcomes. Further streamlining of the 
sell process on apps will continue in the 
coming months to improve the 
customer experience.

This period has also been about what 
the business stopped doing as much as 
what it continued doing. We 
successfully decommissioned a number 
of sites that were not regarded as core 
business – partsales, boatpoint, carpoint 
and quicksales – and this has led to 
resources being focused on growth 
areas of the business.

Our Membership has grown by 17% 
year on year and we have seen a 120% 
increase in revenue directly attributable 
to members. We have seen members 
register nearly 75,000 cars in the 
carsales garage this year.

We have extensively improved our 
consumer user experience and this  
has led to the introduction of several 
key products such as codeless calls  
and SMS, leading to an improved 
consumer experience and higher leads  
to our dealers.

We have also invested significantly  
in our Customer Experience and Voice 
of Customer team, which reviews 
customer feedback across all channels, 
identifies common themes and trending 
issues, then works with the product 
teams to resolve the issues. Once a fix is 
in place, impact on customer experience 
metrics (such as Customer Satisfaction 
and NPS) is monitored and where 
possible, customers are informed  
of changes made as a result of their 
feedback. The goal is to continue to 
improve the customer experience within 
the buying, selling and owning journeys. 
Improvements in customer experience 
help drive customer retention, loyalty 
and lifetime value.

In November, we launched ‘The Loop’, 
our insights community made up of 
almost 5,000 carsales members. 
Members complete two or three 
research activities a month, with an 
outstanding average response rate of 
around 28% across all activities to date. 

21

Annual Report 2018carsales.com Limited 
Our Global Business Performance

This year has been pivotal  
in each of carsales’ 
overseas businesses  
and delivering a platform 
for future growth. Our 
international businesses 
comprise around 20%  
of the Group’s revenue 
giving us the scale to  
truly think ‘global’ in 
everything we do.

22

This year marks five years since our first 
overseas investment in Webmotors, 
which at the time was fighting for the 
number one auto vertical website 
position in Brazil. From the outset of the 
carsales investment, Webmotors 
underwent enormous change in mindset 
and structure while Brazil was 
experiencing a very tough macro-
economic environment.

Led by a combination of carsales IP, 
operational excellence, investment  
in product and technology and a great 
partnership with Banco Santander,  
we fast forward to this year to see the 
macro-economic environment in Brazil 
starting to improve and Webmotors  
the clear number one auto vertical  
in Brazil with excellent growth in 
operational and financial metrics.

The success of what we have set out to 
achieve with the Webmotors business 
gives us the confidence and a blueprint 
for our other Latin American businesses 
that are still in the earlier phases of our 
growth strategy.

We continue to strengthen our strong 
market position in Chile through the 
implementation of carsales’ IP and the 
continued investment in the chileautos 
team as well as new products and 
technology. The year also saw chileautos 
partner with Scotiabank to deliver new 
consumer finance leads; leveraging the 
Stratton experience in Australia this 
added an important part of our adjacent 
market strategy.

The appointment of an Argentinian 
based senior online advertising GM in 
the Demotores business in November 
2017 signalled a number of structural 

changes to position the business for 
sustained growth. Along with the 
Demotores website transitioning onto 
carsales technology, the important 
operational metric goals of traffic and 
inventory were redefined; traffic was 
refocused to ensure a sustainable 
organic base was used as the 
cornerstone and inventory, which 
increased over 70% year on year,  
was made a key focus.

December 2017 saw us increase the 
ownership of our Mexican business to 
100%, along with the secondment of a 
senior carsales executive to Guadalajara 
to run the soloautos business. These 
two moves underpin the level of 
confidence we have in executing our 
long-term strategy not only in Mexico 
but also in each of our Latin American 
businesses. From an operational 
perspective, the highlights for soloautos 
were significant traffic and leads, which 
both grew at well over 200% year on 
year, with a strong focus on quality and 
sustainability.

In January 2018 carsales acquired the 
remaining 50.1% in our South Korean 
business SK Encar, from the SK Group, 
making it our biggest investment to 
date. SK Encar continues to deliver 
strong organic growth from its clear 
number one auto vertical position with 
its guaranteed vehicles and inspections 
products performing particularly well. 
SK Encar remains a significant 
opportunity to grow the business in 
Korea through increased dealer 
penetration, yield improvements and a 
focus on diversifying the revenue base 
through investment in display, data and 
adjacent market products over time.

Annual Report 2018carsales.com Limited 
 
 
 
 
 
In May 2018 we held our second 
International Conference with 
representatives from each of our 
overseas businesses attending. The 
sessions focused on harnessing and 
capitalising on the intangible assets  
of carsales and its people. This is  
already proving pivotal as we head  
into the new financial year.

23

Annual Report 2018carsales.com LimitedThe carsales World

carsales.com Ltd

Stratton Finance

Team: 544

Offices: Melbourne, Sydney, Perth, 
Adelaide and Brisbane

Team: 235

Offices: Melbourne, Sydney and 
Brisbane

SK Encar – South Korea

Team: 169

Office: Seoul

tyresales

Team: 20

Offices: Perth and Melbourne

RedBook Inspect

Team: 52 

Office: Sydney

soloautos – Mexico

chileautos – Chile

Team: 62

Offices: Guadalajara, Mexico City 
and Monterrey

Team: 56

Office: Santiago

Demotores – Argentina

Webmotors – Brazil*

Team: 41

Office: Buenos Aires

Team: 168

Office: São Paulo

RedBook International

Team: 29

China 
Office: Beijing

Thailand 
Office: Bangkok

Malaysia 
Office: Kuala Lumpur

New Zealand 
Office: Auckland

* Reflects minority shareholding investments.

24

carsales.com Limited

Annual Report 2018

 
 
 
 
Expanding global network

Australia

229,215

Cars

Latin America

562,908

Cars

South Korea

69,326

Cars

For sale on carsales Group sites 
as at 30 June 2018

Annual Report 2018

carsales.com Limited

25

Country highlight

Brazil

406,554

Cars for sale on Webmotors 
as at 30 June 2018

28%

Underlying revenue growth 
pcp

26

carsales.com Limited

Annual Report 2018

The Automotive Year

Mike Sinclair, carsales’ 
Director of Content, looks 
back at the Australian 
automotive year.

With an ever-increasing trend to video 
consumption, we provided almost  
7.2 million minutes of editorial video  
to users at our sites. Add in the 
motoring.com.au YouTube channel  
and that compounds to around  
23 years’ worth in total! 

Here’s just a cross-section of the  
stories that made FY18, the automotive 
year it was…

It’s hackneyed to say the automotive 
marketplace is dynamic, but it’s the truth.

Consider just the Australian automotive 
vertical in isolation – over 55 active 
brands, many with model lines-ups  
that verge on encyclopaedic. There are 
macro trends in terms of downsizing 
and body styles (did someone mention 
SUVs?). And then, there is the arrival  
or preparatory stages of what will be  
an inevitable step-change from internal 
combustion to the battery and fuel  
cell future…

The short version: there’s no shortage of 
things to talk about; and a corresponding 
growing expectation from consumers 
that this massive cross-section of 
information is available on-demand. 

In satisfying this demand, carsales’ 
content team served more than  
50 million editorial pages in FY18  
in the auto vertical alone. 

27

Annual Report 2018carsales.com LimitedThe Automotive Year continued

Our journey for the past 12 months

carsales’ own Daniel Ricciardo 
was on a roll as we raced 
into FY18. Five consecutive 
podium finishes had the 
young Aussie at the top  
of many F1 pundits’ lists.

Grey: the automotive colour 
to have in 2017. Audi’s 
‘Nardo Gray’ was über 
popular with car-buyers who 
wanted to standout without 
resorting to primary colours.

What has become a 
worldwide recall sadly hit 
home Down Under in July 17 
when NSW Police announced 
a faulty airbag had been 
implicated in the death of a 
local driver. Takata would be 
an ongoing issue for the auto 
industry globally for all of 
FY18 and some time to come.

Holden delivers the Australian 
auto media its first prototype 
drive of the ZB Commodore, 
the all-new German-built 
large car it will launch in 
2018, just two months ahead 
of its factory closure. Our 
initial impressions are pretty 
positive but we note that 
consumers will need some 
convincing.

28

carsales.com Limited

Annual Report 2018

Despite being given the green 
light to import low-volume, 
hypercars like the Bugatti 
Chiron, Australians will still be 
unable to register them under 
proposed new personal 
vehicle import rules. 
Confusion reigns – and  
to an extent it still does…

Another milestone of sorts  
as the Australian new car 
marketplace starts the final 
steps of migration from local 
production. In September, 
Victoria Police is the first 
Aussie force to announce  
it will go European for its 
choice of pursuit car – BMW 
gets the nod…

The end of an era… Toyota 
(October 6), then Holden 
(October 20) cease 
production in Australia. 
Although the writing had 
been on the wall, the finality 
of the last shifts and the last 
cars off the production lines 
hit home with the nation 
– especially so in the case  
of Holden. The last of over 
7,687,000 Holdens was, 
fittingly, a V8-engined manual 
SS-V sedan. Red, of course.

Locally muscle-car production 
may have perished, but proof 
Australia is set to remain a 
performance orientated 
market isn’t hard to come by. 
Our pitched battle between 
the first factory right-hand 
drive generation of Mustang 
and Kia’s brand-building 
twin-turbo Stinger GT 
attracted significant audience 
and put more than a few 
noses out of joint.

Annual Report 2018

carsales.com Limited

29

The Automotive Year continued

The profile of carsales Car of 
the Year has steadily risen 
and it’s now, rightfully, one 
of the best recognised 
consumer new car awards 
Down Under. In 2016, 
controversially, it was taken 
out by an SUV for the first 
time… And in November 
2017, it was another 
all-wheel drive that was 
awarded the top gong – 
the Land Rover Discovery

In time for Xmas, Holden 
revealed full specifications 
and pricing for its new 
Commodore -- a step change 
for one of Australia’s most 
iconic new car badges. The 
fully imported Commodore 
has its detractors but judging 
by consumer engagement 
with our stories, there’s no 
shortage of interest in the 
new Holden flagship. 
Promising improved 
efficiency, better refinement 
and a traditional ‘big car’ 
drive experience, the new 
Commodore’s success will be 
a bellwether for Holden’s 
relationship with Australians.

Who was 2017’s largest 
automaker? The results 
arrived in January 2018 and 
probably surprised a few. 
With the addition of 
Mitsubish’s sales, the 
Renault-Nissan alliance 
overtook the Volkswagen 
Group to record a total of 
around 10.61 million units. 
Nissan accouncted for more 
than half (5.82m), Renault 
sold 3.76m and Mitsubishi’s 
tally was 1.03m. The 
Australian auto industry 
posted another record in 
2017. According to official 
VFACTS figures, 1,189,116 
vehicles were registered, 
surpassing 2016’s all-time 
record of 1,178,133 vehicles 
by nearly 11,000 units, or 
just under one per cent.

History was made in February 
2018 with Australia’s first 
ever compulsory automotive 
recall. The volume of vehicles 
affected by potentially faulty 
Takata airbags globally is 
staggering – Down Under 
the proportion of the current 
fleet could end up as high as 
one in four. Issuing its first 
compulsory automotive 
safety recall, the Australian 
Government initially decreed 
around 2.3 million cars be 
recalled. That number has 
continued to grow.

30

carsales.com Limited

Annual Report 2018

Aussies love performance 
cars – and they adore utes… 
So, what about a very 
different sort of performance 
pick-up? Ford delivered  
that to Aussie off-road 
petrolheads in the shape of 
the twin-turbo desert-racing 
style Ranger Raptor and we 
went along for the ride in  
the prototype. Developed in 
Australia for the rest of the 
world, the Raptor sets new 
standards for one-tonne 
pick-up dynamic performance. 
Even at its elevated price tag, 
Ford has a hit on its hands.

For a brand in decline, even  
if only temporarily, to another 
that can do little wrong and  
is carving itself mass market 
share and new niches all at 
once… Hyundai’s first hot 
hatch, the i30N arrived in 
Australia in Q1 of 2018. 
Designed and engineered of 
Hyundai’s best and brightest, 
it served notice (yet again)  
of the marque’s global 
strength… Our verdict:  
“This is a serious effort and 
expect other N models to 
follow to change the brand’s 
image once and for all.”

That carsales cap bounded 
on to the top step of the 
Formula 1 podium in April 
– atop carsales ambassador, 
Daniel Ricciardo. Ricciardo 
picked off five top rivals in 
the closing laps of the 2018 
Chinese Grand Prix in 
Shanghai with brilliant 
overtaking – the best of all  
a decisive final move on the 
Mercedes-AMG of Valtteri 
Bottas. It was carsales’ global 
ambassador’s sixth F1 victory, 
but not his last for 2018 – 
just weeks later, Ricciardo 
won at Monaco.

Ford emerged from more 
than 18 months of mourning 
following its Broadmeadows 
production closures to 
announce it was back into 
Supercars with Mustang.  
In a fillip for Australia’s 
premier motorsport category 
Ford Australia boss Graeme 
Whickman officially 
confirmed the return of the 
marque to Supercars racing 
(in 2019) via DJR Team 
Penske and Tickford Racing. 
But it wasn’t all good news 
for Ford, as the Federal Court 
fined the company $10m 
over its handling of 
complaints relating to cars 
equipped with its PowerShift 
dual-clutch automated 
transmissions following a 
2017 Australian Competition 
& Consumer Commission 
case against Ford.

Annual Report 2018

carsales.com Limited

31

The Automotive Year continued

It talked about bringing sexy 
back – we’re not sure it ever 
had it… But Australia’s 
number one car brand Toyota 
previewed a very different 
sort of Corolla as the new 
Japanese financial year 
kicked off. The new Corolla 
is evidence that in the 
post-local-production, 
post-fleet-dominated 
marketplace, Toyota needs 
to produce cars Australians 
want, not have, to buy… 
Dismiss Toyota’s styling, 
marketing and engineering 
muscle at your peril.

Closing factories may not be 
good for your image or 
media/consumer sentiment 
scores but it appears to be 
good for your bottom line. In 
May Ford Australia 
announced it had returned 
to profit (just $27m) for the 
first time since 2010, while 
GM Holden announced a 
$156.8m after-tax profit for 
2017. Just a few weeks later, 
Toyota followed suit 
announcing a $137m 
after-tax profit for the 
2017-18 Japanese fiscal year 
ending in March.

A famous Australian name is 
aiming high with its return to 
automotive production. Sir 
Jack Brabham won three 
world F1 championships and 
started a racing dynasty that 
continues today. And now 
the Brabham name will be 
borne by a supercar with the 
credentials to compete with 
McLaren, Ferrari, 
Lamborghini and others. The 
Brabham BT-62 was unveiled 
the UK but will be built in 
Australia. In small numbers, 
for sure, but with high tech, 
high precision and one 
would hope, high margins. 
Perhaps that’s a way forward 
for auto manufacturing 
Down Under… Small scale, 
high desirability…

Perhaps the biggest smile of 
the FY18 was reserved for 
the boss of Alfa Romeo 
Australia, Steve Zanlunghi. 
After a rocky debut in 2017, 
the super-stylish, super-fast 
and occasionally furious Alfa 
Romeo Guilia QV returned to 
Australia’s Best Driver’s Car 
– and won. As automation 
continues its inexorable 
march into the automotive 
space, ABDC stands alone in 
finding the purest, most-
engaging elements of the 
experience behind the wheel. 
At the pointy end of the 
Italian marque’s global 
renaissance, the Alfa Romeo 
Giulia QV turned heads and 
won hearts. Bravissimo… 

32

carsales.com Limited

Annual Report 2018

Country highlight

Chile

92,759

Cars for sale on chileautos 
as at 30 June 2018

40%

Revenue growth pcp

Annual Report 2018

carsales.com Limited

33

Our Brands

Domestic

International

* reflects minority holding.

34

*

Annual Report 2018carsales.com LimitedCountry highlight

Mexico

34,395

Cars for sale on soloautos.mx  
as at 30 June 2018

82%

Revenue growth pcp

Annual Report 2018

carsales.com Limited

35

Promoting Our Brands

Utilising the mass reach 
of sporting moments on 
Australian television for 
brand saliency coupled 
with the targeting power 
of digital and social the 
carsales brand program for 
2018 ensured a presence 
and impact commensurate 
with Australia’s no.1 which 
drove record traffic, growth 
and engagement.

Prominent perimeter signage 
throughout the entirety of the AFL and 
NRL seasons including State of Origin 
and the highly anticipated ‘Ashes’ 
summer of international cricket, ensured 
our presence during the most watched 
TV programs of the year. The heightened 
exposure of these events allows us to 
reinforce our leadership messaging and 
maintain saliency throughout the year.

carsales’ international cricket signage 
was complemented by ongoing 
sponsorship of the Melbourne 
Renegades’ male and female Big Bash 
League (BBL) squads. For the second 
year, the carsales brand was featured  
in a variety of prominent Renegade 
on-field assets; from the playing and 
training jerseys to on-ground and 
perimeter signage. 

With Renegades’ success we were able 
to capitalise on semi-final appearances 
averaging almost a million viewers  
per night.

Throughout the year the performance 
marketing team drove record results  
in terms of traffic and made solid gains 
around return on investment via our 
search engine marketing and 
remarketing programs, both 
domestically and around the globe for 
our portfolio of brands. A less visible 
form of marketing but equally the 
quintessential quiet achiever in the 
marketing mix driving traffic and 
conversions across the portfolio. 

Early 2018 saw the renewal of our 
partnership with Daniel Ricciardo.  
The last 12 months have been an 
exciting journey following Daniel’s 
Formula One World Championship 
quest from Melbourne through Europe, 
Asia, the Americas and the Middle East. 

As was the case in season 2017, the 
carsales logo will continue to ride with 
Daniel on the chin of his helmet for 
every race of the season and on the side 
of his team cap for every media moment 
on race weekends. 

Daniel was an integral part of our 
overall brand strategy to help 
Australians buy and sell a car with ease 
and confidence in 2017. He fronted our 
national out-of-home campaign that 
reinforced carsales as the number one 
destination for buying and selling a car 
and was at his charismatic best in the 
‘Auto Reply’ video series.

We further leveraged Daniel Ricciardo 
through our 20th Birthday celebrations. 
Consumers were given the chance to 
win a trip for two to Austin to meet 
Daniel at the United States F1 Grand 
Prix. In addition, we also gave away 
hundreds of gift cards and Red Bull 
Racing caps.

The more they engaged with us, the 
more chances they had to win. The 
campaign was supported with a 
significant above-the-line presence in 
radio and out-of-home, as well as a 
range of digital executions. During the 
campaign period, we saw a lift in traffic 
with 2.3m additional sessions to the site 
and attracted thousands of entires. 

36

Annual Report 2018carsales.com Limitedvideos 
created

video 
views

743,000
4.1M
50
50,000

items of media 
coverage secured

Social  
engagements

In Mexico we further leveraged Daniel 
with a helmet changeover and outdoor 
campaign to support solo-autos and 
held a function with key customers in 
Mexico City. 

The carsales brand was back in market 
again throughout Summer utilising 
radio, digital and out-of-home 
advertising to reinforce carsales as  
the number one destination for buying 
and selling a car and our laser focus  
on all things auto. 

The trade marketing team focused  
on increasing the education offering  
to dealers and improving thought 
leadership in the industry. We introduced 
webinars and email short courses,  
in addition to continuing to publish 
whitepapers and various data insight-led 
products. In FY18 these included an 
update of The Journey to Vehicle 
Ownership, the carsales Communities 
Audience Segment whitepaper and our 
quarterly Auto Market Watch reports.

Our non-auto verticals have also enjoyed 
a strong year in terms of traffic 
performance and content evolution  
and strong brand metrics. 

Verticals such as caravans, motorcycles 
and boats have very strong engagement. 
Especially pleasing is the growth of our 
largely B2B content verticals: trucks, 
farms and construction.

In these verticals and autos alike, there 
is a growing appetite for co-branded 
and sponsored content, which the  
team rolled out in beta format  
to meet the demand.

AutoAds
In 2018 we took our marketing to a new level of personalisation launching 
AutoAds, an innovative campaign that gave every private seller the option to 
create and share a unique car commercial. Each ad included the seller’s name, 
their car’s make and model and photos, its odometer reading and price.

After listing their car on carsales.com.au, sellers received an email with five 
personalised ads. They were asked to select which ‘car ad theme’ best matched 
their second-hand wheels: Tough, City, Adventure, Family or Luxury.

Once they had chosen their AutoAd, consumers could share it with their 
Facebook community. By giving consumer’s compelling, personalised content  
to enjoy, they willingly shared it with their friends and in doing so, endorsed 
carsales by spreading the AutoAds story.

Through mass personalisation and the creation of over 750,000 individual car 
commercials, AutoAds managed to achieve the reach and scale of awareness 
that is normally only possible through paid media, for free, within Facebook.

We supported the campaign with a small media budget across social channels 
and on our carsales network, as well as embedding all five of every seller’s 
AutoAds within their ad listing for all potential buyers to enjoy.

Over the course of the eight-week AutoAds campaign, we improved preference 
for selling on carsales by six points compared to our competitors. AutoAds also 
improved the time to sell a car on carsales.com.au by 5.6%. Show Award and 
two Cannes Lions Advertising Awards in 2018.

Carpool, the carsales lifestyle content 
stream now in its second year continued 
to go from strength to strength via our 
celebrity drive content series featuring 
host comedian Tommy Little and Aussie 
celebs such as Rebecca Maddern, Scotty 
James, Ella Hooper and our very own 
Daniel Ricciardo. This, coupled with the 
ever popular car hacks, aims to talk to 
those who would classify themselves  
as car drivers not car lovers. Equal parts 
entertaining and educational it extends 
the reach of our content to a wider  
& larger audience continuing to build 
our universal appeal.

37

Annual Report 2018carsales.com Limited 
Directors’ Report

YOUR DIRECTORS PRESENT THEIR REPORT ON THE CONSOLIDATED ENTITY (REFERRED 
TO HEREAFTER AS THE GROUP) CONSISTING OF CARSALES.COM LTD AND THE 
ENTITIES IT CONTROLLED AT THE END OF, OR DURING, THE YEAR ENDED 30 JUNE 2018.

Operational and Financial 
Review

Principle Activities
carsales is the Australian automotive 
classified market leader and facilitates 
anyone to buy and sell a car, bike, boat, 
caravan and much more across our 
network of sites (set out on page 34).

Our key services, customers and 
geographies include:

Online Advertising Services 

carsales Online Advertising Services can 
be broken into two key product sets – 
classified advertising and display 
advertising services.

Classified advertising allows customers 
(including dealers and consumers)  
to advertise automotive and non- 
automotive goods and services for sale 
across the carsales Network. Classified 
advertising typically allows a customer 
to advertise their red brand X, model Y 
car with 20,000km for $10,000 on a 
carsales website. This segment includes 
services such as subscriptions, lead fees 
and priority placement services (depth 
products) across automotive and 
non-automotive websites.

Display advertising typically involves 
corporate customers, such as 
automotive manufacturers/importers, 
finance and insurance companies etc, 
placing advertisements on carsales 
Network websites. These advertisements 
typically display the product or service 
offerings of the corporate advertiser 
such as a special offer on new utes by 
manufacturer Z, or save 10% on 
insurance this month only etc, as banner 
advertisements or other sponsored links.

Online advertising includes carsales’ 
investment in tyresales.com.au which  
is an online tyre retailer that allows 
consumers to transact and purchase 
tyres; and RedBook Inspect which 
provides inspection services published 
online as part of classified 
advertisements.

carsales Asia

Online Automotive Classifieds:

•   SK ENCARSALES.COM Ltd (operations 

in South Korea) – 100%

•   iCar Asia Limited (operations in 

Indonesia, Malaysia and Thailand)  
– 13.1% (Available-for-Sale)

Data, Research and Services

The carsales divisions of RedBook, 
LiveMarket, DataMotive and DataMotive 
Business Intelligence provide various 
solutions to a range of customers 
including manufacturers/importers, 
dealers, industry bodies, and finance 
and insurance companies. They offer 
products including software, analysis, 
research and reporting, valuation 
services, website development and 
hosting as well as photography services.

Automotive Data Services:

•   Auto Information Limited  
(New Zealand) – 100%

•   RedBook Automotive Services (M) Sdn 

Bhd (Malaysia) – 100%

•  RedBook Automotive Data Services 
(Beijing) Limited (China) – 100%

•  Automotive Data Services (Thailand) 

Company Limited – 100%

Finance and Related Services

Online Automotive Classifieds:

carsales Latin America

•   Webmotors S.A. (operations in Brazil) 

– 30% (equity accounted)

•   carsales Mexico SAPI de CV 

(soloautos) (operations in Mexico)  
– 100%

•   Chileautos SpA (operations in Chile) 

– 83.3%

•   Demotores Chile SpA (operations  

in Chile) – 100%

•   Demotores S.A. (operations in 

Argentina) – 100%

•   Demotores Colombia S.A.S. 

(operations in Colombia) – 100%

Finance and Related Services includes  
the Stratton Finance Pty Ltd subsidiary, 
which provides innovative finance 
arrangements for vehicles, boats, and 
other leisure items, vehicle procurement 
and other related services to customers. 
Revenues arise from commissions paid  
by finance providers and other related 
service providers. It also includes the 
equity accounted associates RateSetter 
Australia Pty Ltd and available-for-sale 
accounted investment PromisePay  
Pte Ltd.

International

carsales has operations in overseas 
countries through subsidiaries, equity 
accounted associate investments and 
available-for-sale financial assets as set 
out below (subsidiaries unless otherwise 
stated):

38

Annual Report 2018carsales.com LimitedGroup Financial Results
FY18 was a strong year of financial 
performance across the Group. It was 
marked by both evolution as we 
continue to strengthen our domestic 
market position and deliver on our 
strategy of growth in core digital 
advertising and data services and 
complementary adjacent businesses. 
It also saw transformation in our 
international markets with the 
acquisition of the remaining 50.1% of 
SK ENCARSALES.COM Ltd (SK Encar). 

FY18 was another year of record 
financial performance with Group 
operating revenue rising to $444.0m,  
up 19% on the prior comparative  
period (pcp).

Group earnings remained solid with 
EBITDA up 16% on pcp to $204.6m 
and EBITDA margins of 46%.

Excluding the impact of the acquisition 
of SK Encar, revenue and EBITDA grew 
12% and 8% on pcp respectively.

Adjusted NPAT attributable to the 
owners of carsales.com Ltd was 
$131.0m, up 10% on pcp. Reported 
NPAT attributable to the owners of 
carsales.com Ltd was $184.8m, up 
$75.3m on pcp, principally reflecting the 
fair value gain recorded on the step 
acquisition of the remaining 50.1% of 
SK Encar.

The Directors believe the additional 
information on International Financial 
Reporting Standards (IFRS) measures 
included in this report is relevant and 
useful in measuring the financial 
performance of the Group. In particular, 
the presentation of ‘adjusted net profit’ 
and ‘adjusted earnings per share’ 
provides the best measure to assess the 
performance of the Group by excluding 
certain non-recurring or non-cash items 
relating to financing, investments  
and acquired intangible amortisation 
from the reported IFRS measures. A 
reconciliation of reported net profit to 
adjusted net profit is set out in Note 6.

carsales Domestic Highlights

Data, Research and Services

Data, Research and Services revenue 
was up 7% to $41.9m. There was 
continued demand for our Data, 
Research and Services from OEMs, 
with the business drawing on its 
investments in data and analytics to 
address changing customer needs in an 
increasingly data driven market place. 
There was continued solid growth from 
LiveMarket, driven by volume growth 
and yield. Our RedBook business 
continues to expand its product range, 
with the launch of our new warranty 
product, and increase capabilities to 
display solid growth. 

Finance and Related Services

Finance and Related Services revenue 
was up 24% to $68.4m, with gross 
profit up 11% on pcp to $49.9m. This 
reflected solid growth in core finance 
revenues of 10% to $46.5m and strong 
growth in low margin other products 
revenue of 66% on pcp to $21.9m. The 
volume of loans and average loan value 
financed grew between FY17 and FY18, 
but was offset by lower yields being 
achieved on reduced average volume 
bonuses. The second half experienced a 
more challenging lending environment, 
particularly as lenders start responding 
to the impending ASIC Finance and 
Insurance regulation changes and 
potential outcomes of the Banking  
Royal Commission.

Core domestic segments of Online 
Advertising Services and Data, Research 
and Services exhibited good revenue 
growth of 10% and 7% respectively, 
reflecting a solid performance from core 
digital advertising products.

Growth was supported by an 
acceleration in our adjacent businesses 
(particularly tyresales and RedBook 
Inspect) and premium listing/depth 
products across both dealer and  
private sellers.

Online Advertising Services

•   Dealer revenue was up 8% on pcp  
to $143.9m reflecting both solid 
growth in revenue from traditional 
transactional revenue products 
(subscriptions, leads and listings)  
as well as continued growth in the 
demand for premium listing and 
depth products. This was supported 
by new product initiatives such as 
SMS lead delivery, codeless calls and 
the AutoGate launch app that drive 
better outcomes for dealers.

•  Private revenue was up 21% on pcp  
to $78.9m reflecting both strong 
growth from adjacent markets 
(particularly tyresales and RedBook 
Inspect) and yield enhancements  
in core private online ads, which 
benefited from the implementation  
of price tiers and an increase in the 
take up of premium listing products. 
Time to sell for private sellers 
continues to reduce year on year, 
supporting carsales, value proposition. 

•   Display revenue was up 3% to 

$72.8m which was a resilient result  
in a competitive market. Our insights 
and analytics capability continues to 
be integrated with the core display 
product set making our products 
stickier and enabling better targeting 
of our solutions. Our relationships 
with OEMs continue to improve 
across the board with refreshed 
products such as mobile video display 
ads, certified pre-owned programs 
and ‘Main Events’ continuing to 
deliver significant value for customers.

39

Annual Report 2018carsales.com LimitedDirectors’ Report continued

Domestic Operations

Costs were well controlled across the 
business leading to EBITDA up 16%  
on pcp to $204.6m. EBITDA margins 
declined slightly from 47% to 46% 
reflecting the growth of lower margin 
products and investment in the cost 
base for future growth in the Finance 
segment, and the increased contribution 
of lower margin adjacent services, 
particularly tyresales and RedBook 
Inspect. Underlying core domestic 
business margins improved 1% on pcp. 
Depreciation and amortisation increased 
by $7.4m on the prior period reflecting 
acquisition intangible asset amortisation 
and depreciation of capitalised labour 
supporting group wide integration and 
globalisation projects. Net finance costs 
fell by $0.4m to $6.5m driven by  
gains on non-cash non-controlling 
interests option fair value movements 
partly offset by increased cash interest 
costs on higher average debt levels 
through the year after the acquisition  
of the remaining 50.1% of SK Encar  
in January 2018.

carsales International Highlights 

carsales holds a number of investments 
across the Latin American and Asian 
regions. The international business 
segments in total contributed $38.1m 
to Group revenue – up 359% on the 
prior year. 

carsales Asia

The major investment in the Asian 
region is in South Korea (SK Encar) 
which was 49.9% owned by the Group 
until January 2018 when the remaining 
50.1% of the business was acquired  
for $243m and the business became  
a subsidiary. SK Encar delivered a solid 
result with FY18 underlying local 
currency revenue growth of 15%  
on pcp and EBITDA growth on pcp of 
10%, with growth rates accelerating in 
the second half positioning the business 
well for the future. The Company also 
operates its RedBook data business 
throughout Asia which showed solid 
revenue growth of 11% on pcp.

carsales Latin America

The Group’s largest investment in  
the Latin America region is in Brazil 
(Webmotors) which the Group owns a 
30% stake in Webmotors recorded very 
strong growth in underlying local 

40

currency full year revenue and EBITDA 
of 28% and 81% in FY18 on pcp 
respectively, supported by improving 
economic conditions and dealer 
education regarding the value in 
Webmotors premium offerings.

The Company also holds controlling 
interests in online automotive 
advertising companies operating in  
the Latin American region in Mexico, 
Chile and Argentina which positions 
carsales as the number one automotive 
classified network in Latin America. 
Given the significant opportunity in  
this region, our focus is to grow  
market leadership and strengthen 
product and technology capabilities 
through implementation of carsales’  
IP and technology and the success of 
this strategy has been demonstrated 
through revenue growth of 68% on pcp 
to $8.2m across the region and improved 
operating metrics in each business.

Outlook
Our domestic core business performance 
in July has remained solid. We expect 
our domestic adjacent businesses to 
continue to build scale and complement 
this growth similar to FY18. We also 
expect our premium listing and promote 
products to continue to grow.

We anticipate revenue, EBITDA and 
NPAT growth will remain solid in the 
domestic core business. Assuming 
market conditions are stable, we also 
anticipate a solid performance in our 
Finance and Related Services business.

Assuming market conditions remain 
stable in Brazil, we anticipate continued 
strong local currency revenue and 
earnings growth in FY19 for 
Webmotors. In South Korea, we are 
expecting solid revenue and earnings 
growth in FY19 for SK Encar. 

Integration of core carsales IP and 
technology into our Chilean, Mexican 
and Argentine businesses will continue. 
In Chile we expect this to drive a good 
uplift in underlying revenue and 
earnings in FY19. In Mexico and 
Argentina, we expect this to drive good 
growth in revenue and key performance 
metrics in FY19. However, we are also 
planning continued investment in 
technology, marketing and innovation in 
these businesses to aggressively pursue 
clear market leadership. 

Risk
Being a complex business operating in a 
growth market carries with it a number 
of risks that the Company manages 
including, but not limited to:

•   Maintenance of professional 

reputation and brand name – the 
success of carsales and its businesses 
around the world is heavily reliant on 
its reputation and branding. 
Unforeseen issues or events, which 
place carsales’ reputation at risk, may 
impact on its future growth and 
profitability.

•   Relationship with motor vehicle 

dealers and automotive manufacturers 
(OEMs) – carsales derives a significant 
proportion of its revenue from motor 
vehicle dealers and OEMs. A change 
in the size and/or structure of this 
market could impact carsales’ 
earnings. In particular, consolidation 
of the dealer market with fewer, 
larger dealers or increased 
manufacturer control of dealers’ 
online advertising activity may impact 
upon the prospects of carsales. In 
addition, a significant proportion of 
carsales’ revenue is generated under 
monthly agreements with motor 
vehicle dealers. Should a significant 
number of dealers cancel or fail to 
renew their agreements, this may 
have an adverse effect on the 
financial performance of carsales.

•   Competition – the online automotive 

advertising industry is highly 
competitive. carsales’ performance 
could be adversely affected if existing 
or new competitors reduce carsales’ 
market share from its current level, or 
constrain carsales’ ability to command 
market-leading prices for products 
and services.

•   Downturn in the Australian economy, 
motor vehicle or general advertising 
market – the performance of carsales 
will continue to be influenced by the 
overall condition of the motor vehicle 
market. The motor vehicle market is 
influenced by the general condition of 
the Australian economy, which by its 
nature is cyclical and subject to 
change. In addition, carsales derives a 
significant proportion of its revenue 
from display advertisers on its 
network of websites. A decline or 
significant change in the advertising 
market as a result of broader 
economic influences or changing 
advertiser trends that could have a 
negative impact on carsales’ earnings.

Annual Report 2018carsales.com Limited 
•  Cyber Security – the cyber threat to 
companies around the world is 
growing and unrelenting, carsales as 
an online business is not immune to 
these risks. carsales is vigilant and 
proactive in its approach to cyber 
security, investing resources to meet 
the challenges of a complex cyber 
environment in order to protect our 
customers’ data. A cyberattack or 
hack of carsales’ systems could have 
serious impact on the Company’s 
reputation, operational and financial 
performance.

•   Information Technology – carsales’ 
business operations rely on owned 
and 3rd party IT infrastructure and 
systems, including reliance on 
Amazon Web Services and other 
cloud service providers. Any 
interruption to these operations or 
loss of customer data could impair 
carsales’ ability to operate its 
customer facing websites which could 
have a negative impact on carsales’ 
financial performance and reputation. 
carsales’ future performance will also 
depend on its ability to monitor and 
manage major projects such as 
website upgrades and other projects 
involving its IT infrastructure.

•   International expansion – with  

the expansion of the business into 
new high growth international 
geographies, the Company becomes 
exposed to the macroeconomic 
environment of these markets as well 
as to fluctuations in exchange rates. 
The Company may not be able to fully 
recoup its investment in these markets 
should it not be able to accelerate the 
growth of its businesses through the 
implementation of carsales’ business 
models, intellectual property and 
technologies.

•  Financial Regulations and credit 

availability – the Group is exposed to 
various regulatory environments across 
the markets and geographies in which 
it operates. In particular, the Stratton 
Finance Group must comply with 
applicable financial legislation (such  
as the National Consumer Credit 
Protection Act) as well as relevant ASIC 
instruments. Changes to regulations  
in the future, or a reduction in the 
availability of credit from Stratton’s 
lending panel could result in a material 
reduction in finance related revenues 
and profitability.

41

Annual Report 2018carsales.com LimitedOur People and Our Culture

carsales has maintained its 
reputation as a fast paced 
and dynamic workplace. 
We have achieved this 
through our passionate 
people who are the 
foundation of carsales’ 
success via innovation, 
collaboration and in the 
delivery of our products 
and services.

The focus throughout FY18 has been  
to continue to foster a healthy and 
sustainable workplace environment; one 
which enables our people to continually 
improve and grow. We are proud to 
offer an enviable workplace culture that 
is reflected in each and every carsales 
workplace. 

carsales has been able to ensure 
continuous business growth by 
implementing the latest technology, 
ensuring there are strategies in place 
that support sustainable growth and, 
most importantly, by listening to our 
people. Throughout the year, we have 
been pleased to establish regularly 
check in opportunities via multiple 
channels. These include hosting an 
International Conference in Melbourne, 
rolling out annual Engagement Surveys 
across the board and Round Table 
Discussion Groups which foster open 
and honest conversation between all 
people within the Company.

These communication platforms 
contribute to how the Company is 
able to recruit, reward and enable 
ongoing success of our people. 

The carsales investment in its people is 
underpinned by a set of unique values 
and behaviours that stem from our 
EnRICH philosophy. These values foster 
an environment which supports all 
people to reach their full potential while 
delivering value to the community and 
our shareholders. 

All of the team at carsales are aligned 
to these guiding qualities. Throughout 
the year, our recognition program 
celebrates individuals who bring our 
vision, purpose and EnRICH values 
and behaviours to life in everything  
they do.

These values have been part of carsales’ 
fabric for the past 21 years and are in 
no way limited by geographical location. 
Through EnRICH, carsales has continued 
to build a better business. 

Michael Chindamo, User Experience Lead

“Whether it be innovation when we 
communicate throughout a project, research 
a problem, collectively brainstorm or user test 
a design solution, the end result of anything 
we create, produce or deliver has innovation 
encapsulated at the very core in many forms 
and different levels.” 

42

Annual Report 2018carsales.com Limited 
College, in Richmond. These workshops 
have provided an incredible opportunity 
for both carsales people and Melbourne 
Girls School to come together with  
a common purpose of supporting  
the next generation of leaders in the 
digital industry.

The carsales Foundation
In early 2016, we formed the carsales 
Foundation, with the vision to positively 
impact the community and show our 
commitment to making positive changes 
in all markets in which we operate.

The carsales Foundation is our registered 
charity and is another way for us to 
connect with our community. We do 
this in two ways, education and our 
community grant program. 

We are proud to support young people 
through education and we offer a 
scholarship to support this.

In the community
As carsales continues to evolve and 
expand, so has our commitment to 
leave a positive impact on the various 
areas of the world we touch. This 
includes the research and development 
of products and services that simplify  
life for customers and by continuing  
to invest in our people. 

Our teams are passionate about 
community engagement and have used 
their Community Day to participate in 
the RSPCA Million Paws Walk, volunteer 
at St Kilda Mums and the Hamodova 
Cafe. Our people have used their 
community hours to mentor students  
at Monash University in the final years 
of their study. 

As a technology business, our team  
has devoted a significant amount of 
time by working with the community  
to help demonstrate what careers in 
technology can look like. 

With a particular focus on improving 
and maintaining connections with 
young women, our people and culture 
team had have developed a strategy  
and educational program to develop 
talent and boost interest in technology-
based careers. 

Bringing tech to the 
community
The carsales team are agents of  
change, both in the workplace and  
in the community. carsales is first and 
foremost a technology company and 
our people are passionate about sharing 
their knowledge and skills with internal 
and external communities. 

One of the ways we are achieving  
this has been through the creation  
of technology learning programs,  
which include: 

•  Kids Coding Camp: launched in 2018, 
this event attracted 43 participants 
(21 females and 22 males) between 
the ages of six to 13 years. Across  
two days, participants learned the 
fundamentals of coding, took part  
in interactive tech-based workshops 
and heard from our tech industry 
leaders on what a career in technology 
at carsales can look like. 

•  Go4Tech: this workshop series  

is an opportunity for employees in 
technology to share their knowledge 
and passion with their colleagues. 
Workshops were focused on coding 
and beginner-level tech functionalities. 
More than 240 employees have taken 
part in these sessions. 

The Company has been able to continue 
to empower those in the community, 
with a particular focus on supporting 
young women to understand what  
a career in STEM can be. Throughout 
the last 12 months, carsales has created 
a network of inspired and passionate 
individuals, who have developed and  
led educational programs for varying 
age and skill level, to see what working 
in technology can encompass.

At carsales 2018 has seen a profound 
shift in how our people in technology 
share knowledge. An example of this  
is where our people have proudly 
volunteered time and industry 
experience to develop comprehensive 
education modules and workshops  
for young women at Melbourne Girls 

43

Annual Report 2018carsales.com Limited 
Our People and Our Culture continued

Tam Cao, AI Software Engineer
In the carsales AI team, we embrace innovations. 
It is in our DNA. Every day, we are constantly 
looking for and applying the latest innovations and 
technologies to bring the best possible services to 
our users and customers. From simplifying the listing 
process to making suggestions on how our users 
can increase their chance of getting as much as they 
can for their listing or even protecting them from 
online threats while using our services, innovation 
opens up a world of possibility. We believe that 
innovation is the only way forward in the fast 
evolving digital market place that carsales is in.

In 2018, this fund was allocated to a 
‘Women in IT Scholarship’ at Swinburne 
University. Through this scholarship, we 
have been able to financially empower a 
woman to undertake tertiary education 
that will support a career in the 
technology industry. 

Currently, women are underrepresented 
in technology and the carsales 
Foundation’s goal is that this scholarship 
will support a female with a 
demonstrated academic ability and 
desire to undertake undergraduate 
studies in the field of Information 
Technology at Swinburne University. 

In addition to the scholarship, carsales 
has provided internship experience to 
the scholarship recipient and she has 
successfully gained a place in our 2019 
carsales Next Gear graduate program.

carsales was also an active member of 
the Campaign for Marriage Equality and 
began a multi year sponsorship of the 
Ally Award at the annual LGBTI Awards.

Our Culture
We work in a fast paced and dynamic 
business environment which means that 
attracting and retaining the best talent 
is essential to our sustained success. Our 
people are highly skilled, experienced 
and have shared values and behaviours 
at their core. 

carsales is always looking at ways to 
provide more opportunities for its 
people to learn and we work hard to 
provide a diverse environment that is 
inclusive and collaborative, with a strong 
social conscience.

A diverse and inclusive working 
environment provides a wide range of 
perspectives, innovation, engagement 
and improved operational performance. 
To achieve this environment we promote 
a workforce that embraces and respects 
diversity and inclusion through our 
Diversity and Inclusion Council as well as 
our diversity strategy. 

A sense of pride exists within each and 
every carsales employee, when it comes 
to the embodying our diversity 
commitments. It has become part of our 
everyday life at carsales. 

44

We believe that everyone has a role to 
play in creating a successful flexible 
working arrangement, from employees 
taking control of a work/life balance to 
our leadership team recognising the 
benefits of working flexibly and 
supporting those who have opted for 
these arrangements. 

We support employees in requesting 
arrangements that allow for flexibility 
around where, when, and for how long 
they work. Some examples include: 
varying work hours, working from 
home, time off in lieu, flexing to 
part-time, and working different hours 
at different times. 

We have accommodated stepped 
retirement plans, staggered return to 
work following parental leave and 
serious illness, and absence from or 
reduced hours of work to accommodate 
approved career-related studies. 

In 2018 we again showed our 
commitment to flexibility by introducing 
more initiatives such as a School Holiday 
program in our Richmond office, and 
more flexible leave options including: 
increasing our paid parental leave; 
increasing access to personal leave; and 
providing early access to long service 
leave.

Gender Equality
From 2015, carsales been a Workforce 
Gender Equality Agency (WGEA) 
Employer of Choice. The citation is in 
recognition of our systematic and 
strategic approach to the journey of 
achieving a gender diverse workplace. 
We see that it sets the very minimum 
that we must achieve moving forward 
and we will always work to exceed the 
expectations of WGEA year on year. 

Annual Report 2018carsales.com LimitedIn addition to our diversity strategy, we also have a set of specific gender equality objectives that we focus on:

Objectives

Initiatives

Outcomes

In FY18 43.8% of appointments were female, 
62.5% of and the managerial appointments 
were female. Executive Leadership Team is 
comprised of 30% females.

Development programs had 39% female 
attendance.
44% of promotions in FY18 were female staff 
members.
Our 2019 Next Gear Graduate program intake 
has a 50/50 gender split.

The FY18 mentor program had 40% female 
participants.
Female networking groups hosted several 
sessions throughout the year and the business 
collectively celebrated International Women’s 
Day investing in an inspiring female world 
champion guest speaker.

In FY18, 24 members of the carsales team took 
parental leave and carsales is currently 
supporting nine team members returning from 
a period of parental leave with formal flexible 
working arrangements.

Continue to grow the 
number of women in senior 
roles and professions where 
women are traditionally 
under represented.

Continue to implement 
career development 
programs to prepare women 
within the business to take 
on more senior roles.

Foster an inclusive culture 
and environment in which 
women network and 
mentor each other to 
progress their careers within 
carsales.

Continue to enhance 
flexible workplace 
arrangements for both 
women and men. Enabling 
our people to manage 
work/life commitments 
and preferences.

Ongoing unconscious bias education of 
managers on the importance of a diverse 
workforce and an executive-led Diversity 
Steering Committee.
Maintaining quotas for recruitment shortlists.
Reviewing all job advertisements for gender 
bias.

Current initiatives include training and 
development programs including 
communication, presentation, management 
and influence skills training.
Continued the Next Gear Graduate Program 
creating coaching and development 
opportunities.

We have a carsales mentor program available 
to all of our people.
We support various women’s networking 
groups including sponsoring events such as 
Changing the Ratio and women in tech events.
Delivered Coding 101 workshops for our 
people as well as formed a team of women to 
work with local schools to encourage increased 
participation of females in STEM.
Celebration of International Women’s Day.

In FY18 we made significant advancements in 
our flexible leave options including:
•  Increased paid parental leave from 12 to 16 

weeks (plus five additional days of paid leave 
during the first months returning to work to 
assist with the transition). 

•  In addition to our two weeks paid leave for 
secondary caregivers, we have also provided 
access to an additional 10 days of sick / 
career’s leave. 

•  Introduced the ability to purchase additional 
one or two weeks of annual leave per year.

•  Provided for early access to long service leave 

after seven years of continuous service 
(usually 10 years depending on state 
legislation).

45

Annual Report 2018carsales.com LimitedOur People and Our Culture continued

In September 2017, carsales was proud 
to become one of 122 Australian 
employers formally recognised as a 
White Ribbon Workplace Accredited 
workplace. This accreditation recognises 
our commitment to preventing violence 
against women and has enabled us to 
be a leader in continuing the 
conversation to call out inappropriate 
behaviour in the workplace and society. 

Becoming a White Ribbon accredited 
workplace has seen carsales strive 
towards a continued positive workplace 
culture for all our people with an 
emphasis on highlighting policies, 
procedures, training and open 
communication. All these elements 
contribute to an environment that 
addresses gender inequality and 
empowering our people to recognise 
and educate their peers and those 
around them to the importance of 
preventing and standing up to gender-
based violence. 

Through our accreditation, team 
members who may be experiencing 
domestic violence or a family crisis have 
immediate access to up to five days of 
paid leave for the purpose of seeking 
medical, legal or psychological 
assistance; attending court appearances; 
counselling; participating in an 
immediate family member’s 
rehabilitation; relocation; or to make 
other safety arrangements.

Most recently, in May 2018, our CEO, 
Cameron McIntyre endorsed the 
Victorian Government’s Respect 
Women: Call it out campaign. This 
campaign is the first of its kind and 
encourages Victorian men to intervene 
and call out sexism and gender 
inequality. This is an extension of the 
ongoing programs carried out at 
carsales.

This financial this year has seen carsales 
seek new opportunities to create 
meaningful relationships with the wider 
Australian community. An example of 
this has been with the recent 
partnership with WISE Employment. 
carsales has proudly collaborated with 
WISE Employment to find opportunities 
for their clients to move towards safe 
and stable employment. This partnership 
has seen numerous employment 
opportunities open up within various 
departments and teams within the 
Company, with more recruitment 
opportunities to be explored in the new 
year.

46

Trudi Sampola, Marketing 
Transformation Director

 “This year I am leading the 
development of a global creative 
framework. This approach will be 
the building blocks to align our 
global marketing efforts and in 
turn, add value and smarts to 
each international office and 
their local marketing programs. 
This is innovation that drives 
value for all our carsales global 
businesses.” 

Annual Report 2018carsales.com Limited 
The decision to partner with WISE 
Employment was simple. WISE 
Employment is passionate about 
providing support and services that 
empower all people within the 
community to find employment, 
regardless of their personal challenges. 
Wise Employment has tailored 
employment programs, initiatives  
and workshops to support its clients  
to find meaningful work which in turn 
continues to ensure carsales attracts  
and retains top talent throughout the 
business. Through this partnership, 
carsales hopes to continue to build  
on its culture of equal opportunity  
and ensuring all our people continue  
to adopt a non-biased attitude when  
it comes to diversity in the workplace.

Learning and Development
We are focused on providing access  
to opportunities to support the 
development, retention and succession 
of our people. Some of these training 
and development programs include 
mentoring programs, our annual CEO 
Scholarship, leadership development, 
conferences, online learning plus 
internal and external training programs. 

Lauren Smith 
Head of Product 
– Media & Agency

Innovation at carsales is fuelled by data, customer 
insights, and collaboration.

We use product BETAs in partnership with key 
brands who share our passion for innovation, 
to test, learn, iterate and create premium media 
solutions that deliver real results.

Playing to our strengths has enabled us to be 
one of the most innovative publishers in this 
market, with products that deliver a great 
experience for our audience, return on 
investment for our partners and scalable 
solutions that can serve the carsales business 
locally and abroad.

This year, more than 5,802 hours  
of training was provided to our team.

carsales’ Expert Series is one of our most 
successful learning and development 
programs. This is a series of sessions run 
by internal experts designed to share 
best practice, improve knowledge and 
understand department and industry 
developments and strategies. 

Some of the Expert Series run in FY18 
includes Coding 101, Tone of Voice, 
Voice of Customer and Understanding 
the International Business.

We invest in innovation and creating  
a business for the future. We are 
committed to providing an attractive 
workplace for the next generation and 
we are proud to offer career progression 
opportunities. 

As a global business, we now have 
pathways that enable people to move 
across our office locations. 

This year we have seen our people based 
in Australia take on both long and short- 
term working opportunities overseas. 

47

Annual Report 2018carsales.com LimitedOur People and Our Culture continued

Looking locally, carsales has grown its 
leadership program, with a refreshed 
focus on supporting our leaders to 
continue to support high-performing 
and vibrant teams. In addition, we 
provide training and development 
programs, with an emphasis on 
communication, presentation and 
management training. 

Hackathons
carsales encourages innovation  
and disruption from within. carsales 
Hackathons are a great example of this.

Twice a year we give our team creative 
freedom to spend three days generating 
concepts and working prototypes to 
benefit the Company, our customers 
and our consumers. A number of 
Hackathon initiatives have already been 
developed and implemented into our 
range of products and services. 

The carsales Hackathons have become 
collaborative events, with teams 
including people from a variety of teams. 
These events are vital to building our 
employee engagement and connecting 
with the wider community.

The June carsales Hackathon introduced 
its first Community Award where 
members of the public were invited to 
experience the event, share consumer 
insights and select a winner.

Our graduates work through three 
rotations across their 18-month paid 
internship and receive individual 
mentoring, a rotational buddy and 
constant professional learning 
opportunities and support from their 
peers and the wider senior leadership 
team. Our graduates receive exposure 
across the carsales portfolio and  
have already made a real impact  
and contribution to the culture  
and Company. 

Graduate Program
carsales’ Next Gear graduate program 
was kicked off in FY18. The 18-month 
program has two separate streams in 
our Commercial and Technology areas 
and is an opportunity for individuals at 
the beginning of their professional 
journey to make a real impact in roles 
and projects that will help grow the 
carsales business. 

Health and Wellbeing
carsales strives to ensure all team 
members live balanced and fulfilling lives.

We foster four pillars of health (mental, 
physical, emotional and financial) to 
support this across our employee 
community. 

A Health and wellbeing events that run 
throughout the year and across our 
Australian offices include: boot camp, 
pilates, yoga, meditation and financial 
education. 

Furthermore, our people are passionate 
about taking health and wellbeing into 
their own hands and have created social 
running groups and year-round team 
sports, including pool and table tennis 
competitions.

48

Annual Report 2018carsales.com LimitedCountry highlight

Argentina

29,200

Cars for sale on Demotores 
as at 30 June 2018

232%

Revenue growth pcp

Annual Report 2018

carsales.com Limited

49

Corporate Governance

carsales is committed to 
being ethical, transparent 
and accountable in 
everything that it does.

We believe this is essential for  
the long-term performance and 
sustainability of our Company  
and supports the interests of our 
shareholders and other stakeholders. 
The Board of Directors is responsible  
for ensuring that the Company has  
an appropriate corporate governance 
framework to protect and enhance 
Company performance and build 
sustainable value for shareholders.

This corporate governance framework 
acknowledges the ASX Corporate 
Governance Council’s Corporate 

Governance Principles and 
Recommendations (ASX Principles  
and Recommendations) and is designed 
to support our business operations, 
deliver on our strategy, monitor 
performance and manage risk.

Our FY18 Corporate Governance 
Statement addresses the 
recommendations contained in  
the third edition of the ASX Principles 
and Recommendations and is available 
on our website at bit.ly/esg-reprt.

Environmental, Social and Governance Report

with risk management policies to the 
Board’s Audit and Risk Management 
Committee (ARMC).

Read the full ESG report “Driving The 
Future: Our Sustainable Business” on 
our Corporate Governance page of the 
website at bit.ly/esg-reprt.

carsales’ approach to assessing, 
mitigating and managing ESG risk is 
overseen by the Company’s Board and 
managed by the carsales’ Executive 
Leadership Team. The Company also has 
an ESG working party that advises 
management on ESG issues and 
undertakes the Company’s reporting.

The Board is responsible for establishing 
and overseeing the Company’s risk 
management framework. It has 
delegated the specific duty of 
developing and monitoring compliance 

This year we launched 
our first Environmental, 
Social and Governance 
(ESG) Report, ‘Driving the 
future: Our sustainable 
business’. At carsales, we 
take our ability to have a 
positive impact on society 
extremely seriously. We 
want carsales to be known 
for behaving fairly and 
responsibly, earning the 
trust put in us by our 
customers, employees, 
shareholders and the 
community in general.

50

Annual Report 2018carsales.com LimitedOur Environmental Commitments

We are consciously 
building a sustainable 
business. We understand 
that resources are finite 
and it is important for us 
to protect the world in 
which we operate. While 
the nature of our business 
has a low environmental 
impact, and we are not 
subject to any specific 
environmental legislation, 
we aim to minimise our 
environmental footprint.

We seek to manage our impact on 
the environment by monitoring and 
reducing resource use, maintaining 
carbon neutrality, having regard to the 
sustainability of our supply chain and 
occupying and creating innovative and 
sustainable workplaces. carsales actively 
supports environmental awareness 
campaigns and is a signatory to 
Sustainable Victoria’s Take2 campaign, 
We aim to design and rent premises in 
line with sustainability best practice, to 
continually improve our sustainability 
practices, and to partner with suppliers 
with high quality sustainability practices.

Our goal is to lower our environmental 
footprint by utilising a number of 
measures to minimise waste, 
consumption of materials, energy and 
water, including employing sustainable 
cleaning, waste and recycling practices, 
including using recycled materials and 
removing personal waste paper bins 
from desks to ensure all waste is 
recycled in the correct manner. As a 
business we only purchase 100% 
recycled paper and enforce printing 
limits including default double-sided, 
black and white printing.

Since one of our main environmental 
impacts is our office footprint, we have 
worked with our landlords to create 
sustainable workspaces. We have 
installed low wattage, low energy, 
power efficient globes; use lighting 
sensors to ensure lights are turned off 
when not in use; and employ zoning air 
conditioning to reduce power or switch 
off outside office hours.

We have installed filtered water taps in 
offices to reduce the purchase of 
bottled water and supply crockery and 
steel cutlery to all employee hubs and 
tea points within our offices to reduce 
disposable consumables, and have 
installed water efficient dishwashers and 
efficient bathrooms.

Our head office in Richmond, which 
houses the highest number of our 
people, is certified as a 4.5-star NABERS-
rated building while our state-of-the-art 
Sydney premises are yet to be certified.

We have installed video conferencing 
facilities and use Skype for Business 
across the Company to connect sites 
and reduce the need for travel and 
promote recycling of battery and mobile 
phones to reduce landfill. Our use of 
green IT and cloud-based solutions has 
lowered our environmental footprint 
significantly.

Data centre efficiency
Our move to cloud-based solutions such 
as Amazon Web Services (AWS) helps 
deliver on our commitment to reduce 
our environmental footprint. Our key 
partners AWS and Equinix both are 
publicly committed to power their data 
centres with 100% renewable energy. 

By working with AWS and Equinix, we 
benefit from their continuous desire to 
increase the energy efficiency of data 
facilities and equipment, the innovation 
of the design and manufacture of 
servers, storage, and networking 
equipment to reduce energy. 

AWS has a long-term commitment to 
achieve 100% renewable energy usage 
for its global infrastructure footprint. 
AWS also focuses on reducing water 
usage in its data centres, and evaluating 
climate patterns for each AWS region to 
select the most energy and water 
efficient cooling method. It is also 
implementing on-site water treatment 
technologies that allow it to further 
reduce water consumption and AWS 
utilises non-potable, recycled water for 
cooling when possible. 

51

Annual Report 2018carsales.com LimitedOur Board

Richard Collins

Non-Executive 
Chair

Richard has been a 
Director of carsales.com 
Ltd since 2000. Richard 
holds a degree in 
Commerce from 
Melbourne University, 
majoring in Economics 
and Company Law.  
He spent 10 years  
with the Ford Motor 
Company and has over 
30 years’ experience  
as a Dealer Principal, 
currently holding Ford, 
Toyota, Subaru, Suzuki, 
Isuzu Ute and Skoda 
franchises. Richard is 
also a member of the 
Board of AADA 
(Australian Automotive 
Dealer Association).

Richard has long 
acted as the voice 
of the automotive dealer 
on the Board, providing 
insight into the 
Company’s largest 
customer segment with 
a distinguished career as 
a dealer principal and a 
business operator.

Cameron 
McIntyre

Chief Executive 
Officer and 
Managing 
Director

Cameron was appointed 
Managing Director and 
CEO of carsales.com Ltd 
in 2017. Prior to this, 
Cameron held the 
positions of Chief 
Operating Officer (since 
October 2014), and 
Chief Financial Officer 
and Company Secretary 
for the previous seven 
years, including for the 
IPO of the Company in 
2009. Cameron has over 
25 years of finance and 
operational experience. 
Cameron holds a degree 
in Economics from La 
Trobe University, 
Melbourne, is a 
graduate of the General 
Management Program 
at Harvard Business 
School and is a Certified 
Practicing Accountant 
(CPA).

Cameron brings 
unparalleled knowledge 
of the business and 
significant experience  
in strategy and 
management 
to the Board.

Wal Pisciotta 
OAM

Non-Executive 
Director and 
Co-Founder

Wal has more than 
35 years’ experience 
in supplying computer 
services to the 
automotive industry.  
Wal holds a Bachelor  
of Science degree in 
Business Administration 
from the University of 
Alabama (United States) 
and was the Chair 
carsales.com Ltd since  
its inception until  
August 2015. Wal was 
recognised with the 
Medal of the Order 
of Australia for his 
services to the Australian 
Automotive Industry in 
the 2016 Queen’s 
Birthday Honours.

Wal brings to the Board 
extensive knowledge of 
the IT needs of the 
automotive industry 
as well as his extensive 
knowledge of the 
business, having been a 
driving force from 
its inception.

Kim Anderson

Non-Executive 
Director

Patrick 
O’Sullivan

Non-Executive 
Director

Kim is the former 
CEO and founder 
of Reading Room 
Inc/Bookstr.com, a 
community/social 
networking site for 
readers, a Non-Executive 
Director of WPP 
Australia and New 
Zealand, Director of The 
Sax Institute. Recently 
Kim has joined the 
Board of Marley Spoon 
and was appointed chair 
of Beem It. Kim has 
more than 25 years’ 
experience in various 
advertising and media 
executive positions 
within companies 
such as Southern Star 
Entertainment, the Nine 
Network, PBL and 
Ninemsn.

Kim provides an 
abundance of 
experience and 
knowledge in the 
advertising and 
marketing industries. 
Kim also has extensive 
experience on 
ASX listed Boards, 
including as Chair 
of Remuneration 
Committees.

Pat has been a Director 
of the Company since 
2007 and was the Chief 
Operating Officer and 
Finance Director of Nine 
Entertainment Co Pty 
Limited (formerly PBL 
Media Pty Ltd) a position 
he held from February 
2006 until June 2012. 
Pat is a member of The 
Institute of Chartered 
Accountants in Ireland 
and Australia. He is a 
graduate of the Harvard 
Business School’s 
Advanced Management 
Program. He also served 
as a Director and 
Company Secretary of 
Nine Entertainment Co 
Pty Limited and was 
Chair of Ninemsn.

Pat brings immense 
financial and regulatory 
expertise to the Board, 
Chairing the Audit and 
Risk Management 
Committee. Pat also 
provides the Board with 
insights relating to 
operations of 
global companies.

52

Annual Report 2018carsales.com LimitedEdwina Gilbert

Kee Wong

Steve Kloss

Nicole Birman

Non-Executive 
Director

Non-Executive 
Director

Alternate Non-
Executive Director

Company 
Secretary

Nicole is an experienced 
corporate lawyer who 
holds the position of 
General Counsel and 
Company Secretary at 
carsales.com Ltd. Nicole 
has a Bachelor of Laws 
(Hons) and Bachelor of 
Arts from Monash 
University. Before joining 
carsales, Nicole acted  
as in-house legal counsel 
for Medibank Private 
and REA Group. Previous 
to this Nicole worked for 
Minter Ellison, one of 
Australia’s premier legal 
firms where her areas  
of specialty included 
intellectual property law.

Edwina has worked 
in the automotive 
industry since 2003, and 
is currently Dealer 
Principal of Gillen 
Motors and Director 
of Phil Gilbert Motor 
Group, managing 
200 staff with two 
brands in two busy 
metropolitan locations. 
Edwina was the Chair of 
the Hyundai NSW Dealer 
Council and a member 
of the Hyundai National 
Dealer Council from 
2010 – 2015. Edwina 
holds a Bachelor of Laws 
and Bachelor of Arts 
from Sydney University 
and practiced 
commercial law before 
moving into the 
automotive industry.

Edwina brings significant 
OEM knowledge along 
with experience 
operating dealerships 
with a `digital first’ 
marketing approach. 
Edwina’s background in 
law also contributes to 
the regulatory 
capabilities of the Board.

Kee is an entrepreneur 
with a background and 
qualifications in 
Engineering, Information 
technology and 
Business. Kee has started 
several businesses and 
has made investments 
across a number of 
industries which include 
technology, services, 
retail, food and 
beverage, trading and 
property.

Steve has more than  
25 years’ experience 
in supplying computer 
services to the 
automotive industry and 
is currently Chief 
Executive Officer at 
Pentana Solutions Pty 
Ltd. Steve holds a 
Bachelor of Business 
degree from Monash 
University and is an 
experienced board 
Director.

Kee has experience in IT 
and management 
consulting and was a 
senior executive at IBM 
running part of 
its e-business group in 
the Asia Pacific region, 
including Australia 
and New Zealand. 
He is founder and 
managing director of 
e-Centric Innovations, 
an IT/Management 
consulting firm 
operating in Australia, 
Malaysia and Singapore. 

Kee’s appointment 
enhances the Board’s 
knowledge of 
technology and product 
as well as providing 
valuable insight into 
markets outside of 
Australia in which the 
Company operates.

53

Annual Report 2018carsales.com LimitedOur Executive Leadership Team

Cameron 
McIntyre

Chief Executive 
Officer and 
Managing 
Director

Cameron was appointed 
Managing Director  
and CEO of carsales.com 
Ltd in 2017. Prior to  
this, Cameron held the 
positions of Chief 
Operating Officer (since 
October 2014), and 
Chief Financial Officer 
and Company Secretary 
for the previous seven 
years, including for the 
IPO of the Company in 
2009. Cameron has over 
25 years of finance and 
operational experience. 
Cameron holds a  
degree in Economics 
from La Trobe University, 
Melbourne, is a graduate 
of the General 
Management Program 
at Harvard Business 
School and is a  
Certified Practicing 
Accountant (CPA).

Jo Allan

Chief People 
Officer

Paul Barlow

Ajay Bhatia

Nicole Birman

Managing Director 
– International

Managing Director 
– Consumer

General Counsel 
and Company 
Secretary

Jo is the Chief People 
Officer at carsales.com 
Ltd. She joined the 
business in 2008 and  
is responsible for all 
aspects of people and 
culture across the 
carsales network.  
She has over 15 years’ 
experience holding 
senior roles in people 
and culture, 
remuneration, 
communication and has 
extensive experience in 
major transformation 
programs. She has built 
the people and culture 
function at carsales to 
what it is today and 
holds a Bachelor of 
Business and a Bachelor 
of Communication from 
Monash University.

Paul joined carsales 
in 2009 and is 
responsible for carsales’ 
international growth 
strategy and operations. 
Paul is a Director of SK 
Encar in South Korea, 
Webmotors in Brazil, 
soloautos in Mexico, 
chileautos in Chile and 
Demotores in Argentina 
as well as tyresales. Paul 
has been involved in 
technology solutions in 
the automotive industry 
since 1988 and over 20 
years in the online 
classifieds space 
including co-founding 
a digital start-up and 
leading it through 
acquisition. Paul has 
a Masters in Business 
Systems from Monash 
University.

Nicole is the General 
Counsel and Company 
Secretary of carsales.
com Ltd. Nicole is an 
experienced commercial 
lawyer, having practised 
law at one of Australia’s 
premier law firms before 
moving to work in the 
legal functions of some 
of Australia’s most 
prominent businesses. 
For the past 10 years 
Nicole has been 
advising leading online 
companies as in-house 
counsel. Nicole holds a 
Bachelor of Laws (Hons) 
and a Bachelor of Arts 
from Monash University.

Ajay is the Managing 
Director of the 
Consumer Business and 
leads the group that 
brings together all 
consumer facing parts of 
the business. Ajay was 
previously the Chief 
Product and Information 
Officer, responsible for 
all aspects of product 
management, software 
development, 
infrastructure and IT 
operations. Ajay has 
held several technical 
and commercial 
leadership positions 
ranging from GM 
Commercial, Product 
Director, and Technology 
Director to CIO. Ajay 
holds a Bachelor’s 
degree in Engineering 
from University of 
Technology, Sydney  
and a Masters in 
Management. Ajay was 
awarded Australian CIO 
of the year for 2015 by 
CEO Magazine Ltd.

54

Annual Report 2018carsales.com LimitedJason Blackman

Kellie Cordner

Andrew Demery

Michael Holmes

Anthony Saines

Chief Information 
Officer

Chief Marketing 
Officer

Chief Financial 
Officer

Executive Director 
– Dealer

Managing Director 
– Commercial

Jason is responsible for 
all technology decisions 
across the Company 
to streamline the 
carsales business both 
domestically and 
internationally. Jason 
joined carsales in 2012, 
becoming CIO in 2017. 
He has experience across 
a variety of industries, 
including digital media, 
utilities, manufacturing, 
finance and defence in 
both Australia and New 
Zealand. Jason holds a 
Bachelor of Accounting 
from the University of 
South Australia, a 
Bachelor in Technology 
from RMIT.

Kellie Cordner is the 
Chief Marketing Officer 
at carsales.com Ltd. 
Joining the business  
in April 2015, Kellie  
is responsible for all 
aspects of Marketing 
and Content across  
the carsales portfolio. 
Kellie holds a Bachelor 
of Business degree  
from Monash University.  
She has over 20 years 
experience in a range  
of senior roles in 
Marketing, Product & 
Strategy across the retail 
and media industries. 
She has been a member 
of the Monash University 
Marketing industry 
advisory board for  
the past 5 years.

Andrew joined carsales.
com Ltd as Chief 
Financial Officer in 
December 2014. Prior 
to joining carsales 
Andrew held a 
number of roles with 
PricewaterhouseCoopers 
in both Australia and 
the UK providing a wide 
range of assurance, 
capital markets and 
consulting services 
across the media, 
telecom, technology 
and travel industries. 
Andrew is a member 
of the Institute of 
Chartered Accountants 
of Scotland (CA) and 
holds a degree in Physics 
from the University 
of London.

Michael is responsible 
for the thousands 
of carsales dealer 
customers across 
Australia. He was 
previously General 
Manager - Dealer Sales 
and Development at 
carsales. A 25-year 
veteran of the Australian 
motor industry, he has 
been with carsales since 
2013. He was previously 
Motor Dealer Manager 
for Allianz, National 
Sales Director of Fairfax’s 
Drive.com.au, National 
Manager of Motor 
Trades Division for QBE 
Insurance. Michael also 
worked in the retail 
motor trade (metro 
and regional) for over 
7 years, as a Finance 
and Insurance Manager. 
He is currently studying 
for his MBA and is a 
member of Advisory 
Boards for three 
separate start up 
digital ventures.

Anthony runs the B2B 
arms of the carsales 
domestic business, 
incorporating the 
operations of our 
commercial facing 
businesses and including 
the revenues and 
relationships with 
dealers, manufacturers 
and media agencies. 
Anthony was previously 
Director – Media and 
OEM at carsales. 
Anthony holds an MBA 
and since moving to 
Australia has held a 
number of senior roles 
in the online advertising 
industry. Anthony is a 
long-standing Board 
member of the 
Interactive Advertising 
Bureau (IAB), the peak 
trade association for 
online advertising in 
Australia, and his career 
includes senior executive 
positions at Sensis, 
DoubleClick and a Board 
role at Adstream Pty Ltd.

55

Annual Report 2018carsales.com LimitedOur Remuneration Chair’s Letter

Dear Shareholder,

On behalf of the Board, I am pleased to present the Remuneration Report for FY18.

Over the past twelve months, I have continued to enjoy speaking with a wide variety of 
stakeholders and hearing their views on what information shareholders want to see captured in 
our Remuneration Report. As a result, you will see more changes to our Remuneration Report this 
year, as the Remuneration and Nomination Committee continues in its objective to deliver 
information to our shareholders in the most effective and meaningful way possible. 

Following the valuable feedback we received from our shareholders and their representatives over 
the past 12 months, we will be making some changes to the long-term incentive plan for FY19. These changes include using face 
value rather than fair value for the allotment of performance rights, and replacing NPAT with earnings per share in the financial 
performance measures. In addition to this we have commenced the disclosure of our LTI awards targets on a prospective basis, 
starting with the FY18 incentive plan.

Set out below are some of the key remuneration outcomes which occurred during the FY18 financial year.

•   There were no changes in the remuneration packages of any Senior Executive during the reporting period. With the 

appointment of Cameron McIntyre in March 2017 and subsequent re-structure of the executive team along with their 
responsibilities, the most recent change in remuneration was effective from 1 April 2017 as outlined in the 2017 Annual 
Report.

•   In order to simplify the structure and reflect the increasing time demands of the Board from the 1 March 2018 the Board 

modified its fee structure as outlined in section 5.7.

•   The Short-Term Incentive (STI) outcome for Senior Executives was considerably higher than FY17 as the business performed 

significantly better than last year with revenue growth exceeding expectations and adjusted NPAT on expectations. The Board 
was also pleased with the execution of specific projects that were given to executives to complete and our staff engagement  
is at record levels.

•   The Long-Term Incentive (LTI) achieved the minimum required growth rate of 7.4% CAGR in adjusted Earnings per share over 

the 3-year vesting period. 

As in previous years, in this report the Company is voluntarily disclosing the actual cash remuneration received by Senior Executives, 
in addition to the statutory reporting obligations. The Remuneration and Nomination Committee believes that carsales’ 
remuneration framework is fully aligned with and supports the Group’s financial and strategic goals.

As always, we welcome your feedback on our Remuneration Report and look forward to discussions with many of you over the 
coming year.

Yours sincerely

Kim Anderson
Chair of the Remuneration and Nomination Committee

56

Annual Report 2018carsales.com Limited 
Remuneration Report

1. Introduction 
The Board has established a Remuneration and Nomination Committee which provides guidance on remuneration, incentive policies 
and practices, and undertakes regular remuneration benchmarking in order to make specific recommendations on remuneration 
packages and other terms of employment for the CEO, Senior Executives and Non-Executive Directors (together Key Management 
Personnel). 

Further information on the purpose and duties of the Remuneration and Nomination Committee is contained in its Charter, which is 
available from the Company’s investor website at shareholder.carsales.com.au. 

The term ‘Senior Executives’ refers to the CEO and those executives with responsibility and authority for planning, directing and 
controlling the activities of the Company throughout the year, namely:

Cameron McIntyre  Managing Director and Chief Executive Officer 
Ajay Bhatia 
Anthony Saines 
Paul Barlow 
Andrew Demery 

Managing Director – Consumer
Managing Director – Commercial
Managing Director – International
Chief Financial Officer

Reflecting the seniority of the role of Chief Financial Officer of the Company, Mr Andrew Demery became a Senior Executive 
effective 1 July 2017. 

Mr Kee Wong was appointed as a director of the Company effective 9 July 2018 which is the only change in Key Management 
Personnel (KMPs) between 30 June 2018 and the date of publication. As Mr Wong was appointed after the end of the 2018 
financial year he is not included in any of the tables setting out the remuneration for FY18. 

The information provided in this remuneration report has been audited as required by section 308(3C) of the Corporations Act 2001.

2. Remuneration principles

2.1 Principles used to determine the nature and amount of remuneration for FY18
The governance of Senior Executive remuneration is a core focus of the Remuneration and Nomination Committee. 

The objective of the Company’s executive remuneration framework is to ensure that reward for performance is competitive and 
appropriate for the Company results delivered, and to attract and retain top talent. The framework aligns Senior Executive 
remuneration with the achievement of strategic objectives and creation of long-term value for shareholders. The framework is 
informed by market practice and adapted to the Company’s current position in relation to its strategic plan.

The Board ensures that the Senior Executive remuneration framework satisfies the following key criteria for good remuneration 
governance practices:

Alignment to shareholders’ long-term interests:

•   Has economic profit as a core component of plan design.

•   Focuses on sustained growth in shareholder return, consisting of dividends, growth in share price, constant return on assets,  

as well as focuses on key non-financial drivers of value such as innovation and culture.

•   Attracts and retains high calibre executives.

•   Transparency.

Alignment to participants’ interests:

•   Rewards capability, experience and performance.

•   Reflects competitive remuneration for contribution to growth in shareholder wealth.

•   Provides a clear structure and goals for earning remuneration.

•   Provides recognition for contribution to operational performance.

To ensure the remuneration framework is market competitive and therefore meets the objective to retain talent, the Company  
will from time to time benchmark remuneration structures against relevant peers.

57

Annual Report 2018carsales.com Limited 
Remuneration Report continued

The Company considers relevant peers to be ASX listed companies that are similar in size, structure and industry to that of carsales. 
The Company accepts that while this peer group is small it is the most relevant group from which talent competition arises. 
Increasingly the Company also considers global competitors for talent to be relevant, but has focused on companies with an 
Australian presence for the purposes of this remuneration framework in the current year.

The Company notes that no remuneration recommendations were received from external parties in 2018. 

2.2 FY18 Remuneration structure

Senior Executive remuneration for FY18 is comprised of following components as detailed below. 

Component
Fixed cash  
salary and 
superannuation

Short-term 
incentive (STI)

Description
Senior Executives are offered a competitive fixed cash salary 
including superannuation. These are structured as a total 
employment cost package that may be delivered as a 
combination of cash and prescribed non-financial benefits 
at the Senior Executive’s discretion. Each Senior Executive’s 
package is reviewed annually, or subsequent to promotion, 
by the Remuneration and Nomination Committee. There is 
no guaranteed cash salary and superannuation increase 
included in any Senior Executive’s contract.

Statutory retirement benefits are provided via contributions 
to approved superannuation funds. Under current legislation 
carsales permits superannuation choice for all employees. 
The Company default superannuation fund is held with 
MLC.
The STI plan is an annual incentive based award paid to 
Senior Executives on the achievement of certain financial 
and strategic objectives. The performance conditions 
attached to the FY18 STI award are 70% financial and 30% 
company-wide strategic, personal, and cultural objectives. 

Of the award achieved, 75% is paid as a cash payment and 
the remaining 25% is awarded in equity (performance 
rights), the vesting of which is deferred for an additional 12 
months subject to a continued service condition.

The size of the STI opportunity available to each Senior 
Executive is based on their accountabilities and impact of 
their role on the organisation or business unit(s) which they 
lead.

The maximum STI payable for Senior Executives is capped at 
60% of base salary (including superannuation), except for 
the CEO, who has a cap of 87% of base salary (including 
superannuation).

Purpose
Competitive fixed cash salary including 
superannuation provides compensation and 
recognition for the Senior Executive’s day to 
day work and responsibilities. 

The Company seeks to ensure its fixed 
salary component is competitive with 
industry peers to attract and retain key 
talent, taking into account each individual 
Senior Executive’s experience, capabilities 
and performance.

The STI aligns remuneration with short-term 
goals of the Company which support 
shareholder value, taking into account  
the Company’s immediate priorities. 

The STI plan provides Senior Executives with 
specific incentive to drive overachievement 
of key financial and strategic, personal and 
cultural targets, as determined by the 
Board. 

By deferring payment of 25% of the award 
in equity for 12 months subject to a 
continuing service condition, the STI 
encourages talent retention as well as 
aligns the Senior Executive’s interests with 
those of shareholders. 

The plan is able to distinguish between 
Senior Executives to reward the individual’s 
performance. 

58

Annual Report 2018carsales.com Limited 
 
Component
Long-term 
incentive (LTI)

Description
LTIs are an equity based award paid to Senior Executives on 
the achievement of long-term performance conditions, 
measured over a three year period. 

70% of the LTI award is linked to financial measures and is 
satisfied through the issuance of performance rights. The 
remaining 30% of the LTI award is linked to strategic 
milestones and is satisfied through the issuance of options. 

The options and performance rights under this plan are 
issued for no cash consideration, but are subject to vesting 
rules and expiry periods. Options and performance rights 
vest on fixed dates, provided that employment has not been 
terminated, and relevant targets have been achieved.

LTIs are awarded to eligible employees via the carsales.com 
Ltd Employee Option Plan which was established via  
a prospectus lodged with ASIC in 2000. Upon 
recommendation by the Remuneration and Nomination 
Committee, the Board determines who shall be eligible  
to participate in the plan.

Deferred 
incentives

Other benefits

From FY18, the Company retired the separate deferred 
short-term incentive (DSTI) plan, instead opting to defer 25% 
of the STI award for a given year for a period of 12 months. 
However, the FY17 DSTI award was performance tested at 
30 June 2017 and met the minimum EPS target as set out  
in the 2017 Annual Report with 78% of the award vesting, 
subject to the continued service condition. 

This award vests immediately after the Board releases the 
2018 Annual Report to the ASX.
Senior Executives receive salary continuance insurance cover 
that is also provided to all other carsales employees. The 
policy is held with OnePath Life Ltd, but is not allocated on 
an individual employee basis.

Purpose
The LTI incentivises management to deliver 
high performance outcomes over the long 
term in a structure that aligns remuneration 
with the interests of shareholders.

The Company includes strategic milestones 
in its LTI plan to recognise that there  
are important projects the Company  
is undertaking to promote future 
sustainability and growth, which should not 
be sacrificed for short-term financial return.

The 3 year vesting period is designed to 
both encourage the Senior Executives to 
always consider the long-term future of  
the Company in their decisions and also to 
operate as a retention tool to incentivise 
high performing executives to remain with 
the Company. In light of the various 
objectives of the plan, it is important that 
the targets set are both challenging and 
achievable.

By having a significant portion of Senior 
Executives’ potential remuneration tied to 
the Company’s equity, the Board ensures 
alignment between the interests of Senior 
Executives and shareholders. 
As part of its drive to simplify the 
Company’s remuneration framework,  
the Board removed this component and 
incorporated a deferred aspect to the  
STI plan as detailed above. 

This insurance cover is part of the carsales 
‘People Promise’ provided to all employees 
of the Group.

59

Annual Report 2018carsales.com LimitedRemuneration Report continued

2.3 Engagement with shareholders and proxy advisors
Each year, the Company proactively engages with proxy advisors on a regular basis to ensure that they have a good understanding 
of the Company’s remuneration structure and decisions and are in a position to provide insightful advice to their clients.  
The Company views these meetings as an opportunity to receive valuable feedback on issues of importance to our shareholders  
and to ensure it is across the trends being seen in the market. 

Over the course of FY18, the representatives of the Company have met with the following proxy advisors:

•   Ownership Matters;

•   ACSI;

•   CGI Glass Lewis; 

•   ISS; and 

•   the Australian Shareholders’ Association.

3. Company five year financial performance
One of the key tenets of the Company’s remuneration framework is to closely align Senior Executive pay and Company 
performance. The Company provides shareholders with an overview of the Company’s performance for the five-year period ending 
30 June 2018 within the Remuneration Report to enable an assessment of whether the Company has been successful in aligning 
Senior Executive and shareholder interest. 

The graphs below demonstrate carsales’ financial performance over the past five years along with how that performance has 
translated to shareholders in the form of earnings per share (EPS), share price performance and to KMP total remuneration shown 
as a percentage of adjusted profit for the year.

Adjusted EPS and KMP 
remuneration

Dividend payment
and ratio

Share price and 
movement percentage

10

8

6

4

2

%
o
i
t
a
R

110

100

90

80

m
$

70

60

50

40

30

100

90

80

%
o
i
t
a
R

70

$

16

14

12

10

8

6

4

2

0

60

40

20

0

¢

-20

-40

FY14

FY15

FY16

FY17

FY18

FY14

FY15

FY16

FY17

FY18

Dividend payments
in respective year

Dividend
payout ratio

Closing
share price

Share price
movement (cents)

FY14

FY15

FY16

FY17

FY18

Adjusted 
EPS

KMP % of 
adjusted NPAT

s
t
n
e
c
S
P
E
d
e
t
s
u
d
A

j

60

50

40

30

20

10

0

60

Annual Report 2018carsales.com Limited 
 
 
 
 
4. Remuneration snapshot

4.1 Cash based benefits that were realised in FY18
To make it easier for our shareholders to understand the actual amounts KMPs received in the current financial year,  
the Company has opted to include additional disclosures to those required under the Australian Accounting Standards  
and the Corporations Act 2001.

The figures in the tables below are in addition to the disclosures made in section 4.2 (which provides a breakdown of Senior 
Executive remuneration in accordance with statutory requirements and Australian Accounting Standards). The tables below are 
designed to reflect value of benefits that have actually been received by the Non-Executive Directors and Senior Executives in FY17 
and FY18 rather than the value received on an accounting treatment basis and have not been prepared in accordance with the 
Australian Accounting Standards.

•   The amounts shown in the table include cash salary, superannuation, non-monetary benefits and STI payable in cash  

under the STI plan in respect of that year.

•   The tables show the value of DSTI and LTI awards that have been earned as a result of performance in previous financial  
years but was subject to a restriction period that ended either in June or August 2018 (June or August 2017 for the FY17 
financial year).

•   The DSTI value in the table reflects the net value of shares received by the Senior Executive. The net value is calculated  

as the quantity of shares received at the 30 June 2018 closing share price (30 June 2017 closing share price for the FY17 
financial year).

•   The LTI values in the table reflect the net value of options and shares received by the Senior Executive. The net value  

is calculated as the quantity of shares and options received at the 30 June 2018 share price (30 June 2017 closing share  
price for the FY17 financial year), less the exercise cost of converting options to shares.

2018

Name
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss (Alternate)
Sub-total Non-Executive Directors

Executive Directors

Cameron McIntyre

Other Senior Executives

Ajay Bhatia
Anthony Saines
Paul Barlow
Andrew Demery
Total Key Management Personnel 
compensation (Group)

Cash salary 
(includes 
super-
annunation)
$
 211,144 
 250,606 
 126,667 
 180,000 
 180,000 
 152,424 
 45,833 
 1,146,674 

Non-
Monetary 
benefits
$
-
-
-
-
-
-
-

STI payable 
as cash
$
-
-
-
-
-
-
-
-

Other
$
-
-
-
-
-
-
-
-

Value of DSTI 
performance 
rights that 
became 
unrestricted $
-
-
-
-
-
-
-
-

Value of 
LTI that 
FY18 
became 
total
unrestricted
$
$
211,144 
-
250,606 
-
126,667 
-
180,000 
-
180,000 
-
152,424 
-
-
 45,833 
- 1,146,674 

1,269,615

 785,000 
710,000
590,000
 440,000 
4,941,289

-

-
-
-
-
-

-

-
-
-
-
-

622,875

 119,611 

 566,898 2,578,999

297,795
309,323
234,210
161,100
1,625,303

 65,785 
 66,021 
 47,847 
 23,917 
323,181

 245,925 1,394,505
 323,453 1,408,797
 164,767 1,036,824
 93,775  718,792
1,394,818 8,284,591

61

Annual Report 2018carsales.com Limited 
 
Remuneration Report continued

2017

Name
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss (Alternate)
Sub-total Non-Executive 
Directors

Executive Directors
Greg Roebuck
(Retired 17/03/2017)
Cameron McIntyre(i)
(Appointed 17/03/2017)

Other Senior Executives
Ajay Bhatia
Anthony Saines
Paul Barlow
Chris Polites(ii)
Total Key Management 
Personnel compensation 
(Group)

Cash salary 
(includes 
super-
annunation)
$
290,909
216,250
120,000
175,000
171,023
140,833
110,000
1,224,015

Non-
Monetary 
benefits 
$
-
-
-
-
-
-
-
-

Value of DSTI 
performance 
rights that 
became 
unrestricted 
$
-
-
-
-
-
-
-
-

Value of LTI 
that became 
FY17 
unrestricted 
total 
$
$
290,909
-
216,250
-
120,000
-
175,000
-
171,023
-
140,833
-
110,000
-
- 1,224,015

Other 
$
-
-
-
-
-
-
-
-

STI payable 
as cash 
$
-
-
-
-
-
-
-
-

1,400,461

61,387 2,245,215

257,250

-

- 3,964,313

1,189,196

-

-

322,500

105,403

- 1,617,099

743,751
669,876
561,126
309,959
6,098,384

-
-
-
-

-
-
-
-
61,387 2,245,215

155,575
208,250
161,700
102,900
1,208,175

57,969
58,181
42,163
28,984
292,700

957,295
-
936,307
-
764,989
-
-
441,843
- 9,905,861

(i)   Cameron McIntyre was a Senior Executive for the entire year, as Chief Operating Officer up until his appointment as Managing Director and CEO  

on 17 March 2017.

(ii)   Chris Polites resigned on 22 March 2017 and ceased being a Senior Executive from that date.

62

Annual Report 2018carsales.com Limited 
 
 
4.2 Accounting based benefits
The tables below have been prepared in accordance with the requirements of the Corporations Act and relevant Australian 
Accounting Standards. The figures provided under the share based payments columns are based on accounting values and  
do not reflect actual cash amounts received by Senior Executives in FY18.

2018

Short-term  
employee benefits

Cash 
salary  
and fees  
$

Non-
monetary 
benefits 
$

Cash 
Bonus 
$

Deferred  
Short-
Term 
Incentive
 Perfor-
mance  
rights 
$

Super- 
annuation

Super- 
annuation 
$

Long-
term 
benefits
Long 
service 
leave 
$

Share-based  
payments

 Perfor-
mance  
rights 
$

Options 
$

Other 
$

Total 
$

Non-Executive 
Directors
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss
(Alternate)
Sub-total 
Non-Executive 
Directors

 211,144 
 231,441 
 103,667 
 164,384 
 164,384
 139,200 

 45,833 

1,060,053

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
19,165 
23,000 
15,616 
15,616 
13,224 

-

86,621 

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

-
-
-
-
-
-

-

-

 211,144 
 250,606 
 126,667 
 180,000 
 180,000 
 152,424 

 45,833 

1,146,674 

Executive 
Directors
Cameron 
McIntyre 

Other Senior 
Executives
Ajay Bhatia
Anthony Saines
Paul Barlow
Andrew Demery

Total Key 
Management 
Personnel 
compensation 
(Group)

1,249,566

622,875

- 132,804

20,049  21,831  164,036

309,794

-

2,520,955

 764,951 
685,000
565,000
419,951 

297,795
309,323
234,210
161,100

-
-
-
-

66,618
68,357
50,980
30,344 

20,049  13,349  61,823
25,000  12,034  71,061
9,936  39,963
25,000 
5,708  23,533
20,049 

107,939
121,777
67,796
42,953

-
-
-
-

1,332,524
1,292,552
992,885
703,638

4,744,521 1,625,303

- 349,103

 196,768  62,858 360,416

650,259

-

7,989,228

63

Annual Report 2018carsales.com LimitedRemuneration Report continued

Short-term 
employee benefits

Cash 
salary 
and fees
$

Non- 
monetary 
benefits 
$

Cash 
Bonus 
$

Deferred 
Short-
Term 
Incentive
Perfor-
mance 
rights 
$

Superan-
nuation

Superan-
nuation 
$

Long-
term 
benefits
Long 
service 
leave
$

Share based  
payments

Perfor-
mance 
rights
$

Options
$

Other

Total

290,909
197,489
120,000
159,817
159,636
128,615

110,000
1,166,466

-
-
-
-
-
-

-
-

-
-
-
-
-
-

-
-

-
-
-
-
-
-

-
-

18,761

15,183
11,387
12,218

57,549

-
-
-
-
-
-

-
-

-
-
-
-
-
-

-
-

-
-
-
-
-
-

-
-

-
-
-
-
-
-

290,909
216,250
120,000
175,000
171,023
140,833

-
110,000
- 1,224,015

1,375,942

257,250

61,387

(19,637)

24,519

141,160 (382,245)

(446,583) 986,107 1,997,900

1,169,580

322,500

-

92,643

19,616

80,037

(5,880)

15,241

- 1,693,737

724,135
650,260
541,510
295,901

155,575
208,250
161,700
102,900
5,923,794 1,208,175

-
-
-
-
61,387

50,951
51,136
37,059
15,000
227,152

19,616
19,616
19,616
14,058
174,590

14,669
12,946
10,198
3,593

975,884
8,975
952,753
12,100
778,996
6,486
362,273
(33,322)
262,603 (421,147) (437,103) 986,107 7,985,558

1,963
(1,555)
2,427
(35,857)

-
-
-
-

2017

Non-
Executive 
Directors
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss
(Alternate)
Sub-total 
Non-
Executive 
Directors

Executive 
Directors
Greg Roebuck
(Retired
17/03/2017)
Cameron 
McIntyre (ii)
(Appointed 
17/03/2017)

Other Senior 
Executives
Ajay Bhatia
Anthony Saines
Paul Barlow
Chris Polites (iii)
Total Key 
Management 
Personnel 
compensation 
(Group)

(i)   The negative share based payments reflect the reversal of the accounting provision for the FY17 Long-Term Incentive award which did not meet the minimum 

threshold required for performance rights to vest, and for Mr Roebuck the lapsing of the FY18 LTI award on his retirement.

(ii)   Cameron McIntyre was a Senior Executive for the entire year, as Chief Operating Officer up until his appointment as Managing Director and CEO  

on 17 March 2017.

(iii)   Chris Polites resigned on 22 March 2017 and ceased being a Senior Executive from that date.

64

Annual Report 2018carsales.com Limited 
 
 
4.3 Remuneration Mix (percentage of total remuneration) 
For the Senior Executives and Managing Director, the relative proportions of target remuneration which are variable and those that 
are fixed based on amounts earned (or granted in the case of the LTI) in the financial year are as follows: 

Executive KMP
Cameron McIntyre
Ajay Bhatia
Anthony Saines
Paul Barlow
Andrew Demery

Total fixed 
remuneration  
%
35%
49%
48%
52%
52%

STI (at Cap)  
%
30%
29%
29%
31%
31%

LTI grant  
%
35%
22%
23%
17%
17%

Total variable 
remuneration  
%
65%
51%
52%
48%
48%

Non-executive Directors all have 100% fixed remuneration. 

5. Remuneration outcomes
5.1 Service conditions
All Senior Executives have service agreements determining cash salary, superannuation, performance based cash bonus opportunity 
and participation in the Company Employee Option Plan. They have no fixed employment terms and no special termination 
payment conditions. All agreements provide for dismissal due to gross misconduct. The termination notice period is 6 months  
by either party and there is a 6 month non-compete period.

All Senior Executives are entitled to participate in the STI and LTI plans. The separate DSTI plan has been discontinued. From FY18  
a portion of the STI achievement will be deferred for 12 months.

5.2 Cash salary and superannuation
Annual cash salary and superannuation entitlements of Senior Executives for FY18 is set out below:

Name
C McIntyre
A Bhatia
A Saines
P Barlow
A Demery

Annual cash salary and superannuation  
from 1 July 2017 to 30 June 2018
$1,269,615
$785,000
$710,000
$590,000
$440,000

Actual cash paid to each Senior Executive is shown in the cash remuneration tables in section 4.1. No Senior Executives received  
a salary increase during the year. No Senior Executive elected to receive a proportion of their salary package in the form of  
non-financial benefits.

5.3 FY18 STI plan (cash bonus and deferred equity grant) and outcomes
The Remuneration and Nomination Committee annually considers appropriate targets and key performance indicators (KPIs)  
to link the STI plan and the level of payout if targets are met. This includes recommending to the Board the maximum payout under 
the STI plan and minimum levels of performance to trigger payment of an STI.

The Remuneration and Nomination Committee is responsible for assessing whether the KPIs are met and whether or not STIs will  
be paid and making a recommendation to the Board. The Board maintains discretion to review the performance against individual 
targets and the overall outcome of the STI award and ensure it is congruent with the overall performance of the Company and  
of the individual Senior Executive, within the participant’s maximum STI opportunity.

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Annual Report 2018carsales.com LimitedRemuneration Report continued

5.3.1 FY18 Short-Term Incentive Plan Structure

Participants
Award vehicle

Senior Executives
Subject to the achievement of the relevant financial and strategic targets: 

FY18 Short-Term Incentive Plan Summary

•  75% of the award is made as a cash payment; and

•  25% is awarded in equity (performance rights), vesting of which is deferred for an additional  
12 months subject to a continued service condition. Performance rights are issued for no cash 
consideration. No dividends are payable until the performance rights vest into ordinary shares  
at the conclusion of the 12 month period.

Performance period

12 months, commencing 1 July 2017 and ending on 30 June 2018. 

Performance measures 

For the deferred equity portion the award vests after the publication of the 2019 Annual Report, 
subject to the continued service condition being achieved.
The STI plan incorporates both financial and non-financial performance measures. The performance 
measures and their relative weightings are:

Category
Financial

Non-financial

Measures
Look through revenue
Adjusted NPAT
Strategic and personal objectives 
People and culture metrics

Weighting
35%
35%
20%
10%

Selection of 
Performance  
Measures

In setting the performance measures for the FY18 STI plan, the Board considered the early stage of 
many of the Company’s international investments. To account for the stage of these investments, the 
Board considered it appropriate to include a look through revenue measure to ensure focus is placed 
on growing these businesses by all Senior Executives. 

Determination of 
payout linked to 
performance 

Adjusted NPAT was selected by the Board to ensure that Senior Executives are focused on both top and 
bottom line growth so profits are being generated for shareholders.

The adoption of non-financial measures recognises the importance of strategic initiatives which 
correlate to the Company’s business strategy and the critical role culture and employee satisfaction  
play in the Company’s success.
For each measure, there is a minimum threshold. If this is not achieved, no award will be made for  
that portion of the STI. 

A sliding scale for each measure applies to the achievement of financial and non-financial measures 
from the minimum performance threshold, through to 100% for ‘on target’ performance and up  
to an individual’s STI cap for exceeding target.

To protect the commercial sensitivity of each objective outcome the Company has used the following 
references and applied a relevant reference to the plan objective:

•  Exceeded – The actual objective outcome exceeded the target objective outcome.

•  On target – The actual objective outcome was equal to the target objective outcome.

•  Partial achievement – The actual objective outcome while below the target objective outcome  

was still high enough that some achievement was reported.

•  Missed – The actual objective outcome was materially below the target objective outcome,  

or below the minimum threshold set for achievement.

Ceasing to be an 
employee

Senior Executives that leave during the relevant period may be paid a portion of their STI at the Board’s 
discretion. In the case of a good leaver the Board may grant a pro-rata share of STI entitlements. 
Where a Senior Executive is considered a bad leaver no pro-rata share is granted.

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5.3.2 FY18 Short-Term Incentive Plan Award and Objective Outcomes

The Board has conducted an assessment of the performance of plan objectives and the information below describes each 
component of the plan’s performance outcomes.

5.3.2.1 70% Financial Measures

The financial objectives relate to performance against Board approved annual key financial targets of the Company, ensuring  
that the Company is mindful of expected consensus earnings expectations.

The achievement of the financial measures were:

Metric
Look through revenue
Adjusted NPAT

Achievement 
Exceeded
Met

Look through revenue is defined as ordinary revenue reported for the consolidated Group adjusted for the ownership percentage 
held for the group of consolidated subsidiaries, and adding in the Group’s ownership share of the underlying revenue for equity 
accounted associates. 

Adjusted NPAT is defined as the Group net profit after tax and non-controlling interests and excludes acquired intangible asset 
amortisation and any material one-off transactions of a corporate nature, such as gains/losses on business disposals, non-cash 
associate revaluations, impact of capital reorganisations, or other significant non-recurring corporate transaction costs as determined 
by the Board, consistent with the adjusted NPAT that is disclosed when reporting the Company’s annual results. The Board also 
retains discretion to alter the adjusted NPAT hurdle in exceptional circumstances to ensure there is no material advantage or 
disadvantage due to matters outside management’s control that would materially affect adjusted NPAT. The Board believes this 
metric gives the best reflection of the underlying trading performance of the Group and is an appropriate earnings metric to  
align to Shareholder value.

Both the look through revenue and adjusted NPAT metrics exclude any corporate activity (such as acquisitions) made after the date 
of the AGM notice. Specifically, the look-through revenue and adjusted NPAT measured achievement was adjusted to exclude the 
impact of the acquisition of the remaining 50.1% of SK Encar and 35% of soloautos the Company did not own, which occurred in 
January 2018 and December 2017 respectively. 

This section of the plan enables the Senior Executive to earn up to 105% of 175% on-target earnings for over achievement against 
each of the above mentioned objectives (subject to the application of each individuals STI cap).

This translated to an overall payout of between 77%-123% of on-target earnings for the Senior Executives.

5.3.2.2  30% Strategic Objectives

The 30% Strategic Objectives portion of the STI is measured against:

•   successful project delivery recognising the importance of strategic projects which may not have an immediate financial impact 

on the Company;

•   achievement of people and culture targets recognising the vital role the Company’s culture plays in its success; and

•   individual goals of the executive recognising the unique role each of our executives play in the Company’s operations.

Project and Individual delivery (20% of On-target Earnings Value) 

The project objectives involve the execution of pre-determined project targets for which the Senior Executive team is responsible. 
Projects may include the deployment of new products and technology, developing new markets or improving particular important 
performance metrics. This section of the plan enables the Senior Executive to earn up to an 10% of 30% on-target earnings for 
over achievement against each of the above mentioned objectives (subject to the application of each individuals STI cap).

67

Annual Report 2018carsales.com Limited 
 
Remuneration Report continued

There were 5 projects in FY18, four of which are common to all Senior Executives and one specific to the Senior Executive’s 
responsibilities. Common objectives relate to customer satisfaction, technology development, new revenue streams and new 
commercial products. Due to commercial sensitivity, each specific project objective is not outlined below. Achievement was  
as follows.

•   Two project objective – Exceeded

•   Two project objectives – On Target

•   No project objectives – Partial achievement or Missed

This translated to an overall payout of between 22%-24% of on-target earnings for the Senior Executives.

People and culture (10% of On-target Earnings Value)

carsales prides itself on having a highly engaged and motivated workforce with a strong sense of values, culture and passion.  
The people and culture section of the plan is designed to ensure that Senior Executives are incentivised to nurture and build  
on these principles and values. Each Senior Executive has performance objectives to ensure there is ongoing development and 
enhancement of Company culture. The performance of this is measured through the annual Employee Engagement Survey.  
This section of the plan enables the Senior Executive to earn up to 15% of on-target earnings for over achievement against the 
above mentioned objective (subject to the application of each individuals STI cap).

Overall the Employee Engagement metric was exceeded. This translated to an overall payout of 15% of on-target earnings  
for each Senior Executive.

5.3.3 Overall STI financial outcomes

2018
C McIntyre
A Bhatia
A Saines
P Barlow
A Demery

Actual STI awarded  
$
830,500
397,060
412,430
312,280
214,800

% of  
target awarded
161%
143%
114%
137%
134%

% of target 
 forfeited
-
-
-
-
-

STI cap 
$
1,100,000
471,000
425,000
354,000
264,000

% of STI  
cap awarded
76%
84%
97%
88%
81%

Under the FY18 STI plan 25% of the awarded STI is awarded in equity, vesting of which is deferred for an additional 12 months 
subject to a continued service condition.

2018
C McIntyre
A Bhatia
A Saines
P Barlow
A Demery

Actual STI  
awarded
$
830,500
397,060
412,430
312,280
214,800

Paid in cash  
$
622,875
297,795
309,323
234,210
161,100

Amount 
deferred  
in equity 
$
207,625
99,265
103,108
78,070
53,700

Number of  
performance  
rights awarded 
13,956
6,672
6,931
5,248
3,610 

13,956 performance rights will be issued to Mr McIntyre as the CEO after the release of this report to the ASX in August 2018,  
with an exercise price of $0.00. These performance rights were approved by shareholders at the AGM held on 27 October 2017. 

22,461 performance rights will be issued to Senior Executives after the release of this report to the ASX in August 2018, with an 
exercise price of $0.00.

The number of performance rights awarded was determined by multiplying the actual STI awarded for the FY18 year by 25%  
and then divided by the volume weighted average price of the Company’s Shares for the 20 trading days prior to 1 July 2018,  
which was $14.87.

Subject to the continued service condition being satisfied, unless otherwise waived by the Board, Performance Rights will vest after 
the Board releases the 2019 Annual Report to the ASX.

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Annual Report 2018carsales.com Limited 
5.4 2017 DSTI plan outcome
The amounts payable under this award based on the accounting Black Scholes valuations are as follows:

2018
C McIntyre
A Bhatia
A Saines
P Barlow
A Demery

Actual DSTI award vesting
Forfeited 
%
22%
22%
22%
22%
22%

Vested 
%
78%
78%
78%
78%
78%

Vested 
$
78,000
42,899
43,053
31,202
15,597

Forfeited 
$
22,000
12,100
12,143
8,800
4,399

The cash value to each Senior Executive of the 2017 DSTI vesting based on the 30 June 2018 share price is as follows:

2018
C McIntyre
A Bhatia
A Saines
P Barlow
A Demery

Actual DSTI cash value at 30 June 2018

Vested 
$
119,611 
65,785 
66,021 
47,847 
23,917 

Vested 
%
78%
78%
78%
78%
78%

Forfeited 
%
22%
22%
22%
22%
22%

Forfeited 
$
33,736 
18,555 
18,621 
13,495 
6,746 

5.5 LTI plans 
There are three years of unvested LTI awards which have performance periods that include the FY18 financial year as follows:

Financial year of grant Performance period
FY16
FY17
FY18

1 July 2015 – 30 June 2018
1 July 2016 – 30 June 2019
1 July 2017 – 30 June 2020

Relevant performance year  
to determine vesting
FY18
FY19
FY20

Vesting date
August 2018
August 2019
August 2020

The terms of each financial year award are set out below and vary for each year. 

Ceasing employment

Senior Executives who leave the Company have 30 days from their date of departure to exercise any vested options unless such 
departure is under adverse conditions. In exceptional circumstances, and at the Board’s discretion, Senior Executives may be allowed 
to retain unvested options and performance rights and exercise them in a future period when they vest.

Clawback

If the Board in its reasonable opinion determines that a plan participant has engaged in any of the following conduct, the Board 
may declare that all, or some, of the Participant’s Options, Performance Rights or ordinary shares held under the plan are forfeited:

(a)  cessation of employment, other than for special circumstances, redundancy or by mutual agreement between the Board  

and the Participant;

(b) material breach of the Participant’s obligations to the Company or a Subsidiary;

(c) behaviour that brings the Company or Group into disrepute.

Hedging Policy

The Company’s Option Plan specifically prohibits a plan participant from entering into any scheme, arrangement, agreement 
(including options and derivative products) or other hedging transaction under which the participant may alter or limit the economic 
benefit or risk to be derived from options, irrespective of future changes in the market price of any Company shares. Where a plan 
participant enters, or purports to enter, into any such scheme, arrangement or agreement, all options will immediately lapse.

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5.5.1 Unvested Long-Term Incentive Plan Structure – FY18 Grant Vesting FY20

Participants  Eligible employees under the carsales.com Ltd Employee Option Plan, established via a prospectus lodged with ASIC 

Long-Term Incentive Plan Summary – FY18 Grant

Award 
vehicle

in 2000. Upon recommendation by the Remuneration and Nomination Committee, the Board determines who  
is eligible to participate in the plan. 
The LTI awards are a combination of options and performance rights and are issued for no cash consideration. 

The 70% of the LTI award that is subject to financial performance measures are paid in performance rights.  
The 30% of the LTI award that is subject to strategic objectives are paid in options.

Options and performance rights are issued subject to vesting rules and expiry periods and vest on fixed dates 
provided employment has not been terminated, and targets have been achieved.

No dividends are paid during the performance period and until the rights or options vest /are exercised  
by the Senior Executive.

Performance 
period

Performance 
measures 

Options and performance rights issued to the CEO contain the same terms, conditions and performance targets  
as those issued to Senior Executives.
Performance is measured over a three year period to 30 June 2020. 

The expiry date of the FY18 award is fifteen years from the grant date.
Financial measures
70% of the award is tested pursuant to a financial matrix with measures of look through revenue Cumulative 
Annual Growth Rate (CAGR) growth and adjusted NPAT CAGR growth. A minimum ‘gate’ threshold for both these 
metrics must be achieved in the performance period prior to any award vesting. If the minimum target for either 
measure is not achieved, then no award will vest.

Max target

Looking through  
revenue CAGR growth

Min target

Mid target – 
65% vesting

Maximum target 
– 100% vesting

Minimum target 
– 30% vesting

Below threshold – no payment

Adjusted NPAT CAGR growth

Note: diagram  
not to scale

Min target

Max target

The targets have been set as follows:

Look through revenue
Adjusted NPAT

Minimum CAGR
5.5%
5.3%

Maximum CAGR
11.3%
10.1%

Look through revenue is defined as ordinary revenue reported for the consolidated Group adjusted for the 
ownership percentage held for the group of consolidated subsidiaries, and adding in the Group’s ownership share  
of the underlying revenue for equity accounted associates.

Adjusted NPAT is defined as the Group net profit after tax and non-controlling interests and excludes acquired 
intangible asset amortisation and any material one-off transactions of a corporate nature, such as gains/losses  
on business disposals, non-cash associate revaluations, impact of capital reorganisations, or other significant 
non-recurring corporate transaction costs as determined by the Board, consistent with the adjusted NPAT that  
is disclosed when reporting the Company’s annual results. The Board also retains discretion to alter the adjusted 
NPAT hurdle in exceptional circumstances to ensure there is no material advantage or disadvantage due to matters 
outside management’s control that would materially affect adjusted NPAT. The Board believes this metric gives  
the best reflection of the underlying trading performance of the Group and is an appropriate earnings metric to 
align to Shareholder value.

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Annual Report 2018carsales.com Limited 
Long-Term Incentive Plan Summary – FY18 Grant
Both the look through revenue and adjusted NPAT metrics exclude any corporate activity (such as acquisitions) made 
after the date of the AGM notice (26 September 2017) with the exception that should the Group dispose of any 
group businesses or acquire additional equity stakes in any existing group businesses the CAGR targets for both 
look through revenue and adjusted NPAT will be altered to maintain the underlying CAGR growth rates targeted  
for the 2020 financial year. The Board also retains discretion to adjust the CAGR growth rates to include the impact 
of any strategically important acquisitions made during the performance period such that management is not 
materially advantaged or disadvantaged from entering into further acquisitions where it is in Shareholders’  
interests to do so.

The look through revenue CAGR and adjusted NPAT CAGR each make up 50% of the targets for the award to vest. 
The award will be capable of vesting and exercise if at the testing date the look through revenue and adjusted NPAT 
CAGR targets have been achieved or exceeded as follows:

•  If either the look through revenue or adjusted NPAT CAGR minimum targets are not achieved, then  

no Performance Rights will be capable of exercise.

•  If the minimum target is achieved for both measures, 30% of the Performance Rights will vest.

•  If the maximum target is achieved or exceeded for both measures, 100% of the Performance Rights will vest.

•  Provided the minimum of both targets are met, then there will be a pro-rata allocation of Performance Rights 
between the minimum of 30% and the maximum of 100% according to the results achieved for each target.

Strategic Measures
30% of the award is tested against strategic objectives.

Objectives are as follows:

•  International revenue growth, reflecting the strategic importance of this to the long-term success of the Group;

•  Growth in Australian non-classified automotive products and services revenues, reflecting the importance of 

the diversification of the revenue base from the Group’s traditional product set; and

•  Successful development and deployment of the Group’s technology into the core business and leveraging this 

into adjacent market and international businesses.

Each strategic objective above will make up 10% of the overall value of the LTI (30% in total). The options for each 
objective will be capable of vesting and exercise if at the testing date the objectives have been achieved or exceeded 
as follows (the achievement of the objectives is determined by the Board):

•  If the objective is not achieved, then no options will be capable of exercise.

•  If the objective is partly achieved, then 50% of the options for that objective will be capable of exercise  

(5% of the total LTI value); and

•  If the objective is fully achieved, then 100% of the options for that objective will be capable of exercise  

(10% of the total LTI value).

71

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Long-Term Incentive Plan Summary – FY18 Grant

Selection of 
Performance 
measures

Financial
For FY18 the Board took the unique approach of adopting the same financial measures for the STI and LTI. It made 
this decision on the basis of the Company’s priorities and position at that time to ensure the focus on key financial 
metrics remain sharp for the long-term.

The look through revenue measure was adopted to ensure that the Company’s international investments, which 
represent a strong contributor to the Company’s medium to long-term growth, are provided with sufficient support 
and attention to grow in this phase of their lifecycle. It was important not to limit this to just the current year under 
the STI plan, but to position these businesses for sustained growth in the longer term.

The Board adopted the adjusted NPAT measure to ensure that Senior Executives to ensure revenue translates  
to profits, increasing shareholder value.
The Board adopted a matrix to determine outcomes, which has a minimum ‘gate’ threshold be achieved in the 
performance period for both financial metrics prior to any performance rights vesting. This ensures that Senior 
Executives are incentivised to grow both earnings and revenue, and not sacrifice one over the other. Similarly, it 
aligns the objectives of the Senior Executives with those of the Company’s shareholders over the three year period.

Strategic
Strategic milestones recognise that there are important projects the Company is undertaking to promote future 
sustainability and growth, and these should not be sacrificed for short-term return. The successful completion  
of the strategic milestones will be paid in Options to align the expected long-term benefit of these projects.

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Annual Report 2018carsales.com Limited 
The following unvested awards are outstanding for the FY18 award:

Award 
Date
27/10/2017
27/10/2017

Number 
of options
115,243
96,804

Number of 
performance 
rights
72,530
60,925

Options 
exercise 
price
$
11.41 
11.41 

Performance 
rights exercise 
price
$
0
0

Vesting 
Date
August 2020
August 2020

Managing Director
Other Senior Executives

5.5.2 Unvested Plan Structure for FY17 award vesting in FY19

Long-Term Incentive Plan Summary – FY17 Grant

Participants 

Eligible employees under the carsales.com Ltd Employee Option Plan, established via a prospectus lodged with 
ASIC in 2000. Upon recommendation by the Remuneration and Nomination Committee, the Board determines 
who is eligible to participate in the plan.

Award vehicle The LTI awards are a combination of options and performance rights and are issued for no cash consideration. 

40% of the total value of the award is awarded in options with an exercise price of $12.23, being the volume 
weighted average price of the Company’s Shares for the 21 days prior to 1 July 2016.

60% of the total value of the award is awarded in performance rights with a $0 exercise price.

Options and performance rights are issued subject to vesting rules and expiry periods and vest on fixed dates 
provided employment has not been terminated, and RTSR and/or EPS targets have been achieved.

No dividends are paid during the performance period and until the rights or options vest / are exercised by the 
Senior Executive. Amounts received on the exercise of options are recognised as share capital.
Options and performance rights issued to the CEO contain the same terms, conditions and performance targets  
as those issued to Senior Executives.

Performance 
period

Performance is measured over a three-year period to 30 June 2019. The expiry date of the FY17 award is fifteen 
years from the grant date.

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Performance 
measures 

The FY17 award is subject to both EPS (70% of total award) and Relative Total Shareholder Return (RTSR) (30%  
of total award) targets. 

Long-Term Incentive Plan Summary – FY17 Grant

EPS Measure
The minimum EPS target required for any of the awarded options and performance rights to vest is a target that 
will require the Company to achieve an EPS value that will reflect a significant compound annual growth rate 
(CAGR) in EPS between the baseline year and the testing year.

The Company will publish in its FY19 Annual Report the minimum and maximum EPS target that was applicable  
to the grant, along with the actual EPS achieved by the Company in the relevant year.

Options and performance rights subject to the EPS target will be capable of exercise, at the relevant testing date  
if the EPS target for the relevant period has been achieved or exceeded as follows:

•  if the EPS achieved is equal to the minimum target, 70% of the vested options and performance rights will  

be capable of exercise;

•  if the EPS achieved is equal to or exceeds the maximum target, 100% of the vested options and performance 

rights will be capable of exercise; and

•  if the EPS achieved is between the minimum and maximum targets, vested options and performance rights 

will be capable of exercise on a pro-rata basis between 70% and 100%.

In considering the appropriate EPS target, the Board uses the historical earnings performance of the Company, 
forward looking market consensus earnings expectations and other internal forward looking plans as inputs for 
determining the appropriate objective.

Minimum and maximum EPS targets for the options and performance rights were set for the period ending  
30 June 2019 and the award of options and performance rights was approved by shareholders at the 2016  
AGM on 25 October 2016.

RTSR Measure
The RTSR metric measures the returns provided to carsales shareholders over a 3 year period from 1 July 2016  
to 30 June 2019, including movements in share price and dividends paid. The RTSR metric is adjusted for any 
significant corporate share capital restructuring (for example a stock split or rights issue). The Company’s actual  
TSR is then compared against a comparator group to create a RTSR metric.

The comparator group used in the RTSR calculation is the ASX200 as at 30 June 2016.

Options and performance rights subject to the RTSR target will be capable of exercise, at the relevant testing  
date if the RTSR target for the relevant period has been achieved or exceeded as follows:

•  if the relative ranking against the comparator group is below the 50th percentile no performance rights  

or options will be capable of exercise;

•  if the relative ranking against the comparator group is at the 50th percentile 50% performance rights  

or options will be capable of exercise;

•  if the relative ranking against the comparator group is between the 50th percentile and the 75th percentile 

performance rights or options will be capable of exercise on a straight line pro-rata basis from 50% to 100%; 
and

•  if the relative ranking against the comparator group is at or above the 75th percentile 100% performance rights 

or options will be capable of exercise.  

The minimum and maximum EPS and RTSR targets for the options and performance rights have been set by  
the Board, with a testing date of 30 June 2019 and are exercisable after the Board releases the Annual Report  
to the ASX for FY19.

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Annual Report 2018carsales.com Limited 
Long-Term Incentive Plan Summary – FY17 Grant

Selection of 
performance 
measures

The rationale for the choice of EPS as a target has been historically as a result of having only a small pool of 
relevant comparable peers, being other ASX listed online corporations, and the direct alignment to changes in 
shareholder wealth. However following feedback from shareholders who sought an additional performance metric 
be added by the Company to the LTI plan, the Board introduced a second performance measure being Relative 
Total Shareholder Return (RTSR) for awards made under the FY17 LTI plan, as well as the EPS target.

The Company selected the ASX 200 as the comparator group for the RTSR metric as there are not enough similar 
domestic peers of appropriate size and risk profile to make a customised comparator group meaningful.

The following unvested awards are outstanding for the FY17 award:

Award 
Date
28/10/2016

Number 
of options
149,907

Number of 
performance 
rights
31,287

Options 
exercise 
price
$
12.23

Performance 
rights exercise 
price
$
0

Vesting 
Date
August 2019

28/10/2016

247,347

51,625

12.23

0

August 2019

Managing 
Director
Other Senior 
Executives

5.5.3 Long-Term Incentive Plan Structure – FY16 Grant vesting in FY18

Long-Term Incentive Plan Summary – FY16 Grant

Participants 

Award vehicle

Eligible employees under the carsales.com Ltd Employee Option Plan, established via a prospectus lodged with 
ASIC in 2000. Upon recommendation by the Remuneration and Nomination Committee, the Board determines 
who is eligible to participate in the plan.
The LTI awards are a combination of options and performance rights and are issued for no cash consideration. 

50% of the total value of the award is awarded in options with an exercise price of $10.24, being the volume 
weighted average price of the Company’s Shares for the 21 days prior to 1 July 2015.

Options and performance rights are issued subject to vesting rules and expiry periods and vest on fixed dates 
provided employment has not been terminated, and EPS targets have been achieved.

50% of the total value of the award is awarded in performance rights with a $0 exercise price.
No dividends are paid during the performance period and until the rights or options vest/are exercised by the 
Senior Executive. Amounts received on the exercise of options are recognised as share capital.

Options and performance rights issued to the CEO contain the same terms, conditions and performance targets 
as those issued to Senior Executives.
Performance is measured over a three-year period to 30 June 2018. The expiry date of the FY16 award is five 
years from the grant date.

Performance 
period

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Annual Report 2018carsales.com LimitedRemuneration Report continued

Performance 
measures 

Options and performance rights for the FY16 award are subject to an EPS target. They are capable of exercise,  
at the testing date of 30 June 2018 if the EPS target for the relevant period has been achieved or exceeded as 
follows:

Long-Term Incentive Plan Summary – FY16 Grant

•  if the EPS achieved is equal to the minimum target, 70% of the vested options and performance rights will 

be capable of exercise;

•  if the EPS achieved is equal to or exceeds the maximum target, 100% of the vested options and 

performance rights will be capable of exercise; and

•  if the EPS achieved is between the minimum and maximum targets, vested options and performance rights 

will be capable of exercise on a pro-rata basis between 70% and 100%.

Minimum and maximum EPS targets for the options and performance rights were set for the period ending 30 
June 2018 and the award of options and performance rights was approved by shareholders at the 2015 AGM 
on 23 October 2015. The achievement against the targets set for the year ended 30 June 2018 are set out 
below this table.

EPS targets exclude any corporate activity associated with mergers and acquisitions, corporate or capital 
re-organisations that have occurred after 23 October 2015.
The rationale for the choice of EPS as a target for the FY16 LTI plan was a result of having only a small pool of 
relevant comparable peers, being other ASX listed online corporations, and the direct alignment to changes in 
shareholder wealth from the growth in earnings per share. 

Selection of 
performance 
measures

76

Annual Report 2018carsales.com Limited 
5.5.3.1 FY16 LTI award achievement

EPS targets relating to Senior Executive options and performance rights, together with the Company’s actual achievements are as 
follows:

LTI
Grant
Year ending 30 June 2016

Minimum entitlement Maximum entitlement
Vesting date % payable EPS target ($) % payable EPS target ($) % payable
August 2018

100%

0.588

0.529

70%

72.9%

Actual achieved

EPS target ($)
0.535

The actual EPS achieved for the LTI grant vesting in August 2018 of $0.535 per share is below the reported FY18 EPS of $0.763 
cents per share and the FY18 adjusted EPS of $0.540. In calculating the achieved EPS of $0.535 per share the Company excluded 
the earnings and related costs from the following acquisitions and investments that occurred after the AGM Notice of Meeting  
date of 21 September 2015:

•   soloautos – acquired October 2015

•  chileautos – acquired March 2016

•   PromisePay – acquired May 2016

•   Demotores Group – acquired February 2017

•  SK ENCARSALES.COM Ltd – acquired January 2018 

In addition, all of the one-off items of a corporate nature incurred in the FY18 year excluded in calculating adjusted NPAT (such 
as the net fair value gain on the step acquisition of associate) as set out in note 6 to the accounts have been excluded from the 
calculation of the achieved EPS. The actual EPS achieved above includes a pro-forma adjustment to include SK ENCARSALES.COM Ltd 
at 49.9% ownership by carsales for the full period to 30 June 2018 to reflect the same ownership basis on which the EPS targets 
were originally set in FY16. 

The amounts payable (cash value at 30 June 2018) under the LTI grant vesting in August 2018 are as follows:

2018
C McIntyre
A Bhatia
A Saines
P Barlow
A Demery

Vested 
$
566,898
245,925
323,453 
164,767 
93,775 

Vested 
%
72.9%
72.9%
72.9%
72.9%
72.9%

Forfeited 
%
27.1%
27.1%
27.1%
27.1%
27.1%

Forfeited 
$
210,739 
91,419 
120,243 
61,250 
34,858 

5.6 Non-monetary benefits and other payments
Senior Executives receive salary continuance insurance cover that is also provided to all other carsales employees. The policy is held 
with OnePath Life Ltd, but is not allocated on an individual employee basis.

5.7 Non-Executive Directors’ remuneration
The current base remuneration pool was approved by shareholders at the Annual General Meeting held on 23 October 2015.

Non-Executive Directors’ fees are determined within an aggregate Directors’ fee pool limit, which is periodically recommended for 
approval by shareholders. The maximum payable to be shared by all Non-Executive Directors currently stands at $1,500,000 per 
annum. The Directors determine how these are to be shared by the Directors.

Fees and payments to Non-Executive Directors are determined by the demands that are made on their time, as well as their 
responsibilities. Non-Executive Directors receive fixed, rather than variable pay.

The Board will from time to time invite a remuneration specialist to conduct a review and benchmarking of fees. The annualised fees 
paid to the Board are comfortably below the $1,500,000 pool approved by shareholders.

77

Annual Report 2018carsales.com LimitedRemuneration Report continued

The following fee table applies:

Chair fee
Deputy Chair fee
Base Director fee
Alternate Director fee*
First committee
Second committee
Committee Chair fee
Committee Member fee

1 July 2017  
fee table 
$ 
295,000
140,000
120,000
110,000
25,000
30,000
N/A
N/A

1 March 2018  
fee table 
$ 
340,000
N/A
140,000
N/A
N/A
N/A
35,000
15,000

* Alternate Director fees were payable up to 27 November 2017 after which the Board determined that fees should only apply for full time Directors of the Company. 

On 1 March 2018 a new structure for Board fees was introduced. The fees for Committee membership and Committee Chair were 
amended to reflect the increasing time and responsibility performing the duties of a Chair of a Committee. Prior to 1 March 2018, 
the Board determined that the fee for a Second Committee should be slightly higher than the First Committee fee to recognise  
the significant additional time required of members serving on two Board committees.

The Non-Executive Directors had the following committee and other roles during the year:

From 1 July 2017 – 28 February 2018:

Name
J Browne*
R Collins*
W Pisciotta
P O’Sullivan
K Anderson
E Gilbert

Board 
Chair
✓

Board 
Deputy Chair

✓

Audit and Risk 
Management 
Committee 
member

Nomination and 
Remuneration 
Committee 
member

✓

✓
✓

✓
✓
✓

Subsidiary 
Board 
member

✓

* Mr Browne retired as Chair of the Board and a Director on 23 March 2018 and Mr Collins became Board Chair at that time. 

From 1 March 2018 – 30 June 2018:

Name
R Collins
W Pisciotta
P O’Sullivan
K Anderson
E Gilbert

Audit and Risk 
Management 
Committee Chair

Board 
Chair
✓

✓

Audit and Risk 
Management 
Committee 
member

Nomination and 
Remuneration 
Committee Chair

Nomination and 
Remuneration 
Committee 
member

✓
✓

✓

✓

✓

Steven Kloss was remunerated as an Alternate Director for Mr Wal Pisciotta up until 1 December 2017. From 1 December 2017,  
the Company and Mr Kloss agreed that the position of Alternate Director would not be remunerated. Mr Kloss is invited to attend 
all Board meetings to ensure he is adequately informed on all matters in the event he is required to step in for Mr Pisciotta. 

78

Annual Report 2018carsales.com Limited 
5.8 Additional information
5.8.1 Minimum Shareholding Requirements

Board

The Company requires all Board members to hold the equivalent of one year’s base Director’s fees in equity after 24 months Board 
membership. All Board members currently meet this requirement.

Senior Executives

The Company does not have a documented minimum shareholding requirement for Senior Executives, but encourages Senior 
Executives to hold shares in the Company and requests the CEO to raise the issue of shareholding with any Senior Executive who 
does not hold what is viewed by the Board as a reasonable amount of Company shares. In addition, through the LTI plan the Board 
is able to incorporate a significant portion of a Senior Executive’s total remuneration in equity to ensure alignment with 
shareholders’ interests. 

5.8.2 STI, DSTI and LTI Payments (cash, options & performance rights) achievement against maximum entitlement

All Senior Executives received grants that were equal to or less than their maximum potential STI & DSTI entitlements. The relative 
proportions of remuneration which are linked to performance and those that are fixed based on the accounting values table in 
section 4.2 are as follows:

At risk – STI

At risk – DSTI

At risk – LTI

2018 
%

2017 
%

2018 
%

2017 
%

2018 
%

2017 
%

Cash salary and 
superannuation
2017 
%

2018 
%

100
100
100
100
100
100
100

100
100
100
100
100
100
100

–
–
–
–
–
–
–

–
–
–
–
–
–
–

51

75

25

19

60
56
60
63

78
72
73
N/D

22
24
24
24

16
22
21
N/D

Name
Non-Executive 
Directors
Jeffrey Browne
Richard Collins
Wal Pisciotta
Pat O’Sullivan
Kim Anderson
Edwina Gilbert
Steve Kloss 
(Alternate)

Executive 
Directors
Cameron 
McIntyre

Other Senior 
Executives
Ajay Bhatia
Anthony Saines
Paul Barlow
Andrew 
Demery*

* Not disclosed as Andrew Demery was not considered a KMP in FY17. 

–
–
–
–
–
–
–

5

5
5
5
4

–
–
–
–
–
–
–

5

5
5
5
N/D

–
–
–
–
–
–
–

19

13
15
11
9

–
–
–
–
–
–
–

1

1
1
1
N/D

79

Annual Report 2018carsales.com LimitedRemuneration Report continued

5.8.3 Share based compensation disclosures

The terms and conditions of each grant of options and performance rights affecting remuneration in the current or a future 
reporting period are as follows:

Grant date
October 2012
October 2012
October 2014
October 2014
October 2015
October 2015
October 2015
October 2016
October 2016
October 2016
October 2016
October 2016
October 2017
October 2017
July 2018

Date exercisable
August 2014
August 2015
August 2017
August 2017
August 2017
August 2018
August 2018
August 2018
August 2019
August 2019
August 2019
August 2019
August 2020
August 2020
August 2019

Expiry date
October 2017
October 2017
October 2019
October 2019
October 2020
October 2020
October 2020
October 2031
October 2031
October 2031
October 2031
October 2031
October 2032
October 2032
October 2033

Exercise 
price  
$
$5.93
$5.93
$10.71
$0.00
$0.00
$10.24
$0.00
$0.00
$0.00
$0.00
$12.23
$12.23
$0.00
$11.41
$0.00

Value at 
grant date 
$
$2.33
$2.43
$2.36
$9.12
$8.74
$1.86
$8.44
$9.86
$9.49
$4.87
$1.10
$0.98
12.06
3.25
13.87

Vested 
%
100
75
–
–
80
73
73
78
n/a
n/a
n/a
n/a
n/a
n/a
n/a

Performance 
achieved
Yes
Yes
No(i)
No(i)
Yes
Yes
Yes
Yes(ii)
To be determined
To be determined
To be determined
To be determined
To be determined
To be determined
Yes(iii)

(i)   LTI options and performance rights granted in October 2014 that were exercisable in August 2017 did not vest as a result of the Company not meeting  

the minimum EPS target which had been set.

(ii)   Subject to satisfactory completion of the remaining service period 78% of this award is expected to vest in August 2018 based on the performance 

achievements tested at 30 June 2017 as set out in the FY17 annual report.

(iii)  Relates to performance rights granted under the FY18 STI plan for the 25% portion of the total STI award that is deferred in equity. Subject to satisfactory 

completion of the remaining service period this award is expected to vest in August 2019.

$0.00 exercise price represents performance rights.

When exercisable, each option is convertible into one ordinary share upon payment of the exercise price by the option holder, 
provided that the option holder complies with the rules of the carsales.com Ltd Employee Option Plan. Performance rights will 
automatically be converted to one ordinary share upon the vesting date provided the holder complies with the rules of carsales.com 
Ltd Employee Option Plan.

Options and performance rights not exercised expire at the earliest of (a) the expiry date applicable to the option or performance 
right, (b) 30 days post the employee ceasing to be employed by carsales.com Ltd, (c) where EPS or RTSR vesting conditions are not 
met at the relevant date, or (d) where there has been a special circumstance, then within 90 days after that special circumstance  
has occurred or as specified by the Board.

80

Annual Report 2018carsales.com Limited 
 
 
 
 
Details of options and performance rights granted over ordinary shares in the Company provided as remuneration to each of the 
Senior Executives are set out below:

Number of 
options granted 
during the 
year 2018

Number of 
performance 
rights granted 
during the 
year 2018

Value of 
options at 
grant date 
2018 
$

Value of 
performance 
rights at grant 
date 2018 
$

Number of
options and 
performance  
rights vested  
during the year 
2018

115,243

86,486

375,001

1,068,573

93,281

32,268
32,268
18,439
13,829

26,980
27,239
16,853
12,314

105,000
105,000
60,000
45,000

337,542
341,124
212,788
155,070

42,426
52,910
28,956
15,292

Name
Executive Directors
C McIntyre 

Senior Executives
A Bhatia
A Saines
P Barlow
A Demery

Further information on the options and performance rights is set out in Note 25 to the financial statements.

5.8.4 Shares provided on exercise of remuneration options and performance rights

Details of ordinary shares in the Company provided as a result of the exercise of options by each Senior Executive are set out below.

Name
Directors of carsales.com Ltd
C McIntyre

Senior Executives
A Bhatia
A Saines
P Barlow
A Demery

Date of exercise of options 
and performance rights

Number of ordinary shares 
issued on exercise of 
options and performance 
rights during the year

Value at exercise date* 
$

August 2017

August 2017
August 2017
August 2017
-

9,150 

5,032 
5,050 
3,660 
-

125,813 

69,190 
69,438 
50,325 
-

 *  The value at the exercise date of options and performance rights that were granted as part of remuneration and were exercised during the year has been 

determined as the intrinsic value of the options and performance rights at that date.

5.8.5 Share-based compensation benefits

For each grant of options and performance rights, the percentage of the available grant that vested in the financial year, and the 
percentage that was forfeited because the person did not meet the service and performance criteria is set out below. The vesting 
periods for options and performance rights are detailed above. No options and performance rights will vest if the conditions  
are not satisfied, hence the minimum value of the options and performance rights yet to vest is nil. The value of the options and 
performance rights yet to vest has been determined as the amount of the grant date fair value of the options and performance 
rights that is yet to be expensed.

81

Annual Report 2018carsales.com Limited 
Remuneration Report continued

Share-based compensation benefits (options and performance rights)

Name
C McIntyre

A Bhatia

A Saines

P Barlow

A Demery

Financial year 
granted
2016
2017
2017
2018
2018
2016
2017
2017
2018
2018
2016
2017
2017
2018
2018
2016
2017
2017
2018
2018
2016
2017
2017
2018
2018

Vested  
%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-

Forfeited  
%
27
22
-
-
-
27
22
-
-
-
27
22
-
-
-
27
22
-
-
-
27
22
-
-
-

Financial years in 
which grant  
may vest

2018*
2018*
2019*
2019*
2020*
2018*
2018*
2019*
2019*
2020*
2018*
2018*
2019*
2019*
2020*
2018*
2018*
2019*
2019*
2020*
2018*
2018*
2019*
2019*
2020*

Minimum total 
value of grant  
yet to vest  
$
-
-
-

-
-
-

-
-
-

-
-
-

-
-
-

Maximum total 
value of grant  
yet to vest  
$
255,152 
78,000 
157,574 
104,231
955,884
109,349 
42,899 
78,789 
49,832
267,644
145,797 
43,053 
98,486 
51,761
267,644
72,901 
31,202 
55,153 
39,192
152,944
42,732 
15,597 
27,575 
26,958 
114,709

* Vesting is contingent upon Board approval. Options are exercisable after the Board releases the results to ASX in August each year.

82

Annual Report 2018carsales.com Limited 
 
(i) Option holdings and performance rights

The numbers of options and performance rights over ordinary shares in the Company held during the financial year by each Director 
of carsales.com Ltd and other Key Management Personnel of the Company, including their personally related parties, are set out 
below.

2018

Name
Non-Executive 
Directors
J Browne
R Collins
W Pisciotta
P O’Sullivan
K Anderson
E Gilbert
S Kloss 
(Alternate)

Executive 
Directors
C McIntyre

Other Senior 
Executives
A Bhatia
A Saines
P Barlow
A Demery

Granted as 
compensation 
(including 
performance 

rights) Exercised Forfeited

Balance at 
start of the 
year

Other 
change

Balance at 
the end of 
the year

Vested and 
exercisable(i)

Unvested

–
–
–
–
–
–
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–

317,591

187,773 

(9,150)

(33,967)

153,436
190,485
106,516
52,543 

52,576 
52,576 
30,044 
22,533 

(5,032)
(5,050)
(3,660)
-

(15,381)
(19,277)
(10,481)
(5,543)

–
–
–
–
–
–
–

-

-
-
-
-

–
–
–
–
–
–
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–

462,247

93,280 

368,967 

185,599
218,734
122,419
69,533

42,426
52,911 
28,956 
15,291 

143,173 
165,823 
93,463 
54,242 

(i)  Represents performances rights under the FY17 DSTI award and options and performance rights under FY16 LTI grant that will vest immediately after the release 

of the 2018 annual report to the ASX.

83

Annual Report 2018carsales.com LimitedRemuneration Report continued

(ii) Share holdings

The numbers of shares in the Company held during the financial year by each Director of carsales.com Ltd and other Key 
Management Personnel of the Company, including their personally related parties, are set out below. There were no shares  
granted during the reporting period as compensation.

2018 

Name
Non-Executive Directors
Ordinary shares
J Browne
R Collins
W Pisciotta
P O’Sullivan
K Anderson
E Gilbert
S Kloss (Alternate)

Executive Directors
C McIntyre

Other Senior Executives
A Bhatia
A Saines
P Barlow
A Demery

Received 
during the 
year on the 
exercise of 
options

Balance at  
the start of  
the year

Other  
changes 
during the 
year

Balance at  
end of the 
year

30,000
591,282
11,154,733
9,650
15,000
25,000
2,774,500

–
–
–
–
–
–
–

(30,000)
4,406
(2,318,435)
5,350
-
-
-

170,762

9,150

1,135
16,000
30,000
–

5,032
5,050
3,660
–

–

–
–
–
–

-
595,688
8,836,298
15,000
15,000
25,000
2,774,500

179,912

6,167
21,050
33,660
–

5.8.6 Other transactions with Key Management Personnel

Conflicts and transactions with KMP are handled in accordance with the Board Charter available at  
shareholder.carsales.com.au/Investor-Centre/

(i) Directors of carsales.com Ltd

W Pisciotta is a shareholder and S Kloss (Alternate Director) is the Managing Director and shareholder of Pentana Solutions Pty Ltd, 
which renewed its relationship agreement with carsales.com Ltd in 2017 for a further 4 years for the supply of data and services.  
Mr Pisciotta and Mr Kloss absented themselves from all Board discussions on the renewal and review of the agreement and only 
those directors who are independent of Pentana Solutions were involved in the approval of the agreement. Under the contract, 
Pentana Solutions supplies data for the exclusive use of carsales.com Ltd in return for a fixed annual payment, plus additional service 
fees based on the revenues generated through Pentana Solutions. The total amount paid to Pentana for services during FY18 was 
$1,341,000, a reduction of 60% for the PCP. 

The relationship between the Company and Pentana provided a strong basis for carsales’ success in the advertising of dealer 
vehicles. It provided carsales with access to a significant amount of dealer inventory in near real time for publishing on the website. 
While there are now more ways for dealers to send inventory to online classified sites, the Pentana relationship still provides a 
benefit to carsales and is negotiated on a commercial and arms’ length basis.

R Collins is a shareholder of automotive dealerships which utilised the Group’s services under terms and conditions no more 
favourable than dealing with other customers at arm’s length in the same circumstances. The total amount paid to carsales by 
automotive dealerships of which R Collins is a shareholder is approximately $445,000.

E Gilbert is a Director of automotive dealerships which utilised the Group’s services under terms and conditions no more favourable 
than dealing with other customers at arm’s length in the same circumstances. The total amount paid to carsales by automotive 
dealerships of which E Gilbert is a shareholder is approximately $225,000.

Neither Mr Collins nor Ms Gilbert receive any additional benefits to their dealerships from their participation on the Company Board. 

84

Annual Report 2018carsales.com Limited 
 
Other Directors’ Report Disclosures

5.8.7 Shares under option and performance rights

Unissued ordinary shares of carsales.com Ltd under option at the date of this report are as follows:

Date options granted
Oct-13
Oct-14
Oct-15
Oct-15
Oct-16
Oct-16
Oct-17
Oct-17

Expiry date
Oct-18
Oct-19
Oct-20
Oct-20
Oct-31
Oct-31
Oct-32
Oct-32

Issue price of 
shares  
$
$9.10
$10.71
$10.24
$0.00
$12.23
$0.00
$11.41
$0.00

Number under 
options
32,272
27,448
566,926
-
865,916
-
364,674

1,857,236

Number under 
performance 
rights
-
-
-
121,467
-
211,702

229,506
562,675

No option or performance rights holder has any right under the options or performance rights to participate in any other share issue 
of the Company. No options or performance rights have been issued post 30 June 2018.

5.8.8 Shares issued on the exercise of options and performance rights

The following ordinary shares of carsales.com Ltd were issued during the year ended 30 June 2018 on the exercise of options 
granted under the carsales.com Ltd Employee Option Plan. No amounts are unpaid on any of the shares.

Date options and performance rights exercised
August 2017
August 2017
September 2017
October 2017
October 2017
November 2017
December 2017
February 2018
March 2018
June 2018

Issue price  
of shares  
$
$9.10
$0.00
$5.93-$9.10
$9.10-$10.71
$0.00
$9.10-$10.71
$9.10
$10.71
$9.10-$10.71
$9.10-$10.71

Number  
of shares  
issued
2,237
35,691
200,368
1,433
11,416
7,873
3,835
5,565
9,339
12,287
290,044

85

Annual Report 2018carsales.com Limited 
 
 
 
 
Other Directors’ Report Disclosures continued
Other Directors’ Report Disclosures continued continued

Directors
The following persons were Directors of carsales.com Ltd during the financial year and up to the date of this report unless 
indicated otherwise:

Richard Collins Non-Executive Chair – Appointed Chair on 23 March 2018

Jeffrey Browne Non-Executive Chair – Retired from the Board on 23 March 2018

Cameron McIntyre Managing Director 

Wal Pisciotta Non-Executive Director

Kim Anderson Non-Executive Director 

Pat O’Sullivan Non-Executive Director 

Edwina Gilbert Non-Executive Director

Kee Wong Non-Executive Director – Appointed to the Board on 9 July 2018

Steve Kloss Alternate Non-Executive Director

The number of full Board meetings attended, and sub-committee meetings attended where a Board member is a member of that 
sub-committee are set out below: 

Meetings of Directors

Jeffrey Browne (Chair until 23 March 2018)
Richard Collins (Chair from 23 March 2018)
Cameron McIntyre
Wal Pisciotta
Kim Anderson
Pat O'Sullivan 
Edwina Gilbert
Steve Kloss (alternate director)

Full scheduled 
meetings of  
directors

Short  
teleconference 
meetings of  
directors

A
9
13
13
13
13
13
13
13

B
7
13
13
13
13
13
13
12

A
2
2
2
2
2
2
2
2

B
1
2
2
1
1
2
2
1

Ad hoc  
meetings  
of directors
B
A
3
3
3
3
3
3
1
3
3
3
3
3
3
3
2
3

A = Number of meetings held during the time the director held office during the year 
B = Number of meetings attended

Director name
Pat O’Sullivan (Chair)
Kim Anderson
Richard Collins (resigned from Committee 28 February 2018)
Edwina Gilbert (appointed to Committee 28 February 2018)

Number of Audit and Risk 
Management Committee 
meetings during tenure
4
4
3
1

Number of Audit and Risk 
Management Committee 
meetings attended
4
4
3
1

Kee Wong was appointed to the Audit and Risk Committee on 31 July 2018.

Director name

Kim Anderson (Chair)
Pat O’Sullivan
Edwina Gilbert

Scheduled meetings of 
Remuneration and Nomination 
committee

Ad hoc meetings of 
Remuneration and Nomination 
committee

A
2
2
2

B
2
2
2

A
2
2
2

B
2
2
2

A = Number of meetings held during the time the director held office during the year
B = Number of meetings attended

86

Annual Report 2018carsales.com Limited 
 
Dividends – carsales.com Ltd
Dividends paid to members during the financial year were as follows:

Final fully franked ordinary dividend for the year ended 30 June 2017 of 21.5 cents  
(2016: 19.5 cents) per share paid on 19 October 2017. 

Interim fully franked ordinary dividend for the year ended 30 June 2018
of 20.5 cents (2017: 18.7 cents) per share paid on 17 April 2018.

2018  
$’000
52,035

2017  
$’000
47,028

49,719
101,754

45,146
92,174

At the end of the financial year the Directors have recommended the payment of a fully franked final ordinary dividend of 
$57,683,000 (23.7 cents per share) to be paid on 10 October 2018 out of retained earnings at 30 June 2018.

Significant changes in the state of affairs
During the financial year the Company continued to expand in international markets by acquiring the remaining 50.1% of SK 
ENCARSALES.COM Ltd in South Korea for $243,428,000 in January. Further details are set out in Note 21 to the financial 
statements. Further matters are set out in the Operational and Financial Review on pages 38 to 41.

Matters subsequent to the end of the financial year

As set out in Note 29 to the financial statements on 3rd July 2018 the Company successfully completed the refinance of its 
syndicated revolving loan facilities. Pursuant to this refinance, the Company established a new $545 million debt facility under  
a Common Terms Deed with tranches that mature in 3 and 5 years. On 4th July 2018, the Company also entered into AUD:KRW 
Non-Deliverable Cross Currency Swaps with the syndicate banking group with a total notional value of A$335.0 million, with 
A$125.0 million having a maturity of 3 years and A$210.0 million a maturity of 5 years. Aside from this, no matter or 
circumstance has arisen since 30 June 2018 that has significantly affected, or may affect:

(a)  the Group’s operations in future financial years, or

(b)  the results of those operations in future financial years, or

(c)  the Group’s state of affairs in future financial years.

Insurance of officers
During the financial year, carsales.com Ltd paid a premium to insure the Directors and officers of the Company and its  
Australian-based controlled entities. The contract of insurance prohibits disclosure of the nature of the liability and the amount  
of the premium.

Indemnification of Directors and officers
All current Directors and officers are indemnified under a deed of indemnity, insurance and access.

87

Annual Report 2018carsales.com Limited 
 
Other Directors’ Report Disclosures continued

Non-audit services
The Company may decide to employ the auditor on assignments additional to their statutory audit duties where the auditor’s 
expertise and experience with the Company are important.

Details of the amounts paid or payable to the auditor (PwC) for non-audit services provided during the year are set out below. 
The Board of Directors has considered the position and, in accordance with advice received from the Audit and Risk Management 
Committee, is satisfied that the provision of the non-audit services is compatible with the general standard of independence for 
auditors imposed by the Corporations Act 2001. The Directors are satisfied that the provision of non-audit services by the auditor, 
as set out below, did not compromise the auditor independence requirements of the Corporations Act 2001 for the following 
reasons:

•   all non-audit services have been reviewed by the Audit and Risk Management Committee to ensure they do not impact  

the impartiality and objectivity of the auditor; and

•   none of the services undermine the general principles relating to auditor independence as set out in APES 110 Code of Ethics 

for Professional Accountants.

During the year the following fees were paid or payable for non-audit services provided by the auditor of the parent entity,  
its related practices and non-related audit firms:

Other assurance services
PwC Australian firm
Due diligence services
Total remuneration for other assurance services

Taxation services
PwC Australian firm
Tax compliance services
Tax consulting and tax advice on acquisitions
Total remuneration for taxation services

Other advisory services
Other services

Total remuneration for non-audit services

2018  
$’000

2017  
$’000

94,400
94,400

226,214
226,214

161,671
28,056
189,727

86,526
63,102
149,628

67,867

37,850

351,994

413,692

88

Annual Report 2018carsales.com Limited  
Auditor’s independence declaration
A copy of the auditor’s independence declaration as required under section 307C of the Corporations Act 2001 is set out on 
page 90.

Rounding of amounts
The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191, 
issued by the Australian Securities and Investments Commission, relating to the ‘rounding off’ of amounts in the Director’s 
Report. Amounts in the Director’s Report have been rounded off in accordance with that Class Order to the nearest thousand 
dollars or, in certain cases, to the nearest dollar.

Auditor
PwC continues in office in accordance with section 327 of the Corporations Act 2001.

Corporate governance report
As allowed under the ASX Corporate Governance Principles and Recommendations (Third Edition) the Company has included its 
report on compliance with the principles in the year to 30 June 2018 in the Corporate Governance section of the Investor Centre 
on the carsales website. The full report can be found at the following URL: http://shareholder.carsales.com.au/Investor- 
Centre/?page=Corporate-Governance

This report is made in accordance with a resolution of Directors.

Richard Collins 
Chair 

Melbourne
21 August 2018

Cameron McIntyre
Managing Director and CEO

89

Annual Report 2018carsales.com Limited 
 
 
 
 
 
Auditor’s Independence Declaration

As lead auditor for the audit of carsales.com Limited and its controlled entities for the year ended 30 June 2018, I declare that  
to the best of my knowledge and belief, there have been: 

(a)  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and

(b)  no contraventions of any applicable code of professional conduct in relation to the audit.

This declaration is in respect of carsales.com Limited and the entities it controlled during the period.

Lisa Harker 
Partner
PricewaterhouseCoopers

Melbourne
21 August 2018

PricewaterhouseCoopers, ABN 52 780 433 757
2 Riverside Quay, SOUTHBANK VIC 3006, GPO Box 1331, MELBOURNE VIC 3001
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au

Liability limited by a scheme approved under Professional Standards Legislation.

90

Annual Report 2018carsales.com Limited 
Financial Statement Contents

Consolidated statement of comprehensive income 
Consolidated statement of financial position 
Consolidated statement of changes in equity 
Consolidated statement of cash flows 
Notes to the consolidated financial statements 

92
93
94
95
96

Key performance

Capital and financial  
risk management

Other assets and liabilities

Group structure

Other

7. Capital risk management

14. Trade and other receivables 20.  Interest in 

1. Segment 
information

2. Revenue

8. Cash and cash equivalents

15.  Property, plant 
and  equipment

3. Expenses

9. Borrowings

16. Intangible assets

other entities

21.  Business 

combinations  
and disposals

22.  Related party 
transactions

24. Remuneration 
of auditors

25. Share-based 
payments

26. Parent entity 
financial 
information

4. Income tax

10. Contributed equity

17. Payables and provisions

23.  Deed of cross 
guarantee

27. Contingent 
liabilities

5. Reconciliation of 
profit after income 
tax to net cash 
inflow from 
operating activities

6. Earnings per 
share

11.  Reserves and  

retained earnings

18. Other financial liabilities

12. Dividends

19. Commitments

13.  Financial risk management

Directors’ declaration 
Independent auditor’s report  
to the members of carsales.com Ltd 
Shareholder information 

143
144 

150

28. Other 
accounting 
policies

29. Events 
occurring after 
the reporting 
period

Annual Report 2018

carsales.com Limited

91

Consolidated Statement of Comprehensive Income continued
Consolidated Statement of Comprehensive Income
For the Year Ended 30 June 2018
For the Year Ended 30 June 2018

Revenue from continuing operations
Sale of goods and services
Revenue from continuing operations

Expenses
Costs of sale
Sales and marketing expenses
Service development and maintenance
Operations and administration
Earnings before interest, taxes, depreciation and amortisation

Depreciation and amortisation expense
Finance income
Finance costs 
Share of net profit from associates accounted for using the equity method
Gain/(loss) on associates fair value adjustment and investment dilution
Net gain on step acquisition of associate
Profit before income tax
Income tax expense
Profit from continuing operations

Other comprehensive income
Items that may be reclassified to profit or loss:
Exchange differences on translation of foreign operations
Reclassification of exchange differences on step acquisition of associate
Recycled share of remeasurement of net defined benefit liability of associates
Movement in defined benefit scheme reserve
Changes in the fair value of available-for-sale financial assets
Other comprehensive income for the year

Notes

2

2018  
$’000

2017  
$’000

444,009
444,009

372,114
372,114

(48,585)
(106,118)
(38,760)
(45,941)
204,605

(17,363)
395
(6,942)
5,143
1,251
57,019
244,108
(55,901)
188,207

10,032
(14,551)
185
(35)
(715)
(5,084)

(34,030)
(93,358)
(31,351)
(36,878)
176,497

(9,966)
640
(7,517)
8,498
(6,877)
–
161,275
(48,261)
113,014

(8,575)
–
148
–
29
(8,398)

9
9
20(c)
 20(e)
 21

4(a)

11(a)
11(a)
11(a)

Total comprehensive income for the year

183,123

104,616

Profit is attributable to:
Owners of carsales.com Ltd
Non-controlling interests

Total comprehensive income for the year is attributable to:
Owners of carsales.com Ltd
Non-controlling interests

184,843
3,364
188,207

109,479
3,535
113,014

179,931
3,192
183,123

101,145
3,471
104,616

Earnings per share-based on profit from continuing operations,  
attributable to the ordinary equity holders of the parent entity:
Basic earnings per share
Diluted earnings per share

6
6

Cents
76.3
76.0

Cents
45.4
45.3

The above consolidated statement of comprehensive income should be read in conjunction with the accompanying notes.

92

Annual Report 2018carsales.com LimitedConsolidated Statement of Financial Position continued
Consolidated Statement of Financial Position
As at 30 June 2018
As at 30 June 2018

ASSETS
Current assets
Cash and cash equivalents
Trade and other receivables
Inventories
Total current assets

Non-current assets
Investments accounted for using the equity method
Available-for-sale financial assets
Property, plant and equipment
Deferred tax assets
Intangible assets
Other receivables
Total non-current assets

Total assets

LIABILITIES
Current liabilities
Trade and other payables
Borrowings
Other financial liabilities
Current tax liabilities
Provisions
Deferred revenue
Total current liabilities

Non-current liabilities
Trade and other payables
Borrowings
Other financial liabilities
Deferred tax liabilities
Provisions
Total non-current liabilities

Total liabilities

Net assets

EQUITY
Contributed equity
Reserves
Retained earnings
Non-controlling interests
Total equity

Notes

8
14

20(c)
20(d)
15
4(d)
16
14

17
9
18

17

17
9
18
4(e)
17

2018  
$’000

2017  
$’000

65,061
67,337
2,038
134,436

68,150
19,797
13,909
9,415
658,955
5,859
776,085

39,795
48,404
833
89,032

224,472
13,301
7,289
5,144
199,954
–
450,160

910,521

539,192

50,580
246,024
1,300
15,819
7,598
1,991
323,312

278
208,734
20,349
20,898
1,129
251,388

42,002
1,755
–
9,982
6,040
6,713
66,492

–
191,299
–
2,923
1,318
195,540

574,700

262,032

335,821

277,160

10
11(a)
11(c)

119,541
(24,427)
234,696
6,011
335,821

105,861
14,149
151,607
5,543
277,160

The above consolidated statement of financial position should be read in conjunction with the accompanying notes.

93

Annual Report 2018carsales.com LimitedConsolidated Statement of Changes in Equity continued
Consolidated Statement of Changes in Equity
For the Year Ended 30 June 2018
For the Year Ended 30 June 2018

Balance at 1 July 2016
Profit for the year
Exchange differences on translation  
of foreign operations
Share of remeasurement of net defined  
benefit liability of associates
Changes in the fair value of  
available-for-sale financial assets
Total comprehensive income for the year
Transactions with owners in their  
capacity as owners:
Contributions of equity upon exercise  
of employee share options
Share capital contributed by  
non-controlling interests
Dividends paid to members of the parent
Dividends paid to non-controlling interests
Decrease in share-based payment reserve 
inclusive of tax
Balance at 30 June 2017

Balance at 1 July 2017
Profit for the year
Exchange differences on translation  
of foreign operations
Reclassification of exchange difference  
on step acquisition of associate
Recycled share of remeasurement of net defined  
benefit liability of associates
Movement in defined benefit scheme reserve
Changes in the fair value of  
available-for-sale financial assets
Total comprehensive income for the year
Transactions with owners in their  
capacity as owners:
Contributions of equity upon exercise  
of employee share options
Dividends paid to members of the parent
Dividends paid to non-controlling interests
Increase in share-based payment reserve 
inclusive of tax
Non-controlling interests on acquisition  
of subsidiary
Transactions with non-controlling interests
Balance at 30 June 2018

Attributable to owners  
of carsales.com Ltd

Notes

Contributed 
equity  
$’000
99,026
–

–

–

–
–

11(a)

Retained 
earnings  
$’000
134,302
109,479

Non-
controlling 
interests  
$’000
4,180
3,535

Total
equity 
$’000
260,370
113,014

–

–

(64)

(8,575)

–

148

Reserves  
$’000
22,862
–

(8,511)

148

29
(8,334)

–
109,479

–
3,471

29
104,616

10(b)

467

12

–
6,368
–

–

–
–
–

–

–

467

–
(92,174)
–

150
–
(2,258)

150
(85,806)
(2,258)

–
105,861

(379)
14,149

–
151,607

–
5,543

(379)
277,160

Notes

Contributed 
equity  
$’000
105,861

Reserves  
$’000
14,149

Retained 
earnings  
$’000
151,607
184,843

Non-
controlling 
interests 
$’000
5,543
3,364

Total  
equity  
$’000
277,160
188,207

–

–

–
–

–
–

10,204

(14,551)

185
(35)

–

–

–
–

(172)

10,032

–

–
–

(14,551)

185
(35)

(715)
(4,912)

–
184,843

–
3,192

(715)
183,123

11(a)
11(a)

11(a)

10(b)
12
20(c)

1,623
12,057
–

–
–
–

–
(101,754)
–

–
–
(2,592)

1,623
(89,697)
(2,592)

–

3,226

–

–

3,226

11(a)

–
–
119,541

–
(36,890)
(24,427)

–
–
234,696

1,122
(1,254)
6,011

1,122
(38,144)
335,821

The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes.

94

Annual Report 2018carsales.com LimitedConsolidated Statement of Cash Flows continued
Consolidated Statement of Cash Flows
For the Year Ended 30 June 2018
For the Year Ended 30 June 2018

Cash flows from operating activities
Receipts from customers (including GST)
Payments to suppliers and employees (including GST)
Income taxes paid
Net cash inflow from operating activities

Cash flows from investing activities
Investment in subsidiaries, net of cash acquired
Investment in associates
Investment in available-for-sale financial assets
Payments for property, plant and equipment
Payments for intangible assets
Interest received
Proceeds from sale of property, plant and equipment
Proceeds from sale of business
Dividends received from associates
Capital reduction in associates
Net cash (outflow)/inflow from investing activities

Cash flows from financing activities
Proceeds from issues of shares and other equity securities
Proceeds from borrowings
Repayment of borrowings
Dividends paid to non-controlling interests
Dividends paid to Company shareholders
Purchase of non-controlling interests
Interest paid
Net cash inflow/(outflow) from financing activities

Effects of exchange rates on cash and cash equivalents

Net increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the financial year
Cash and cash equivalents at end of year

Notes

2018  
$’000

2017  
$’000

467,930
(295,822)
(52,774)
119,334

403,815
(235,272)
(43,767)
124,776

5

(231,226)
(466)
(764)
(3,548)
(5,214)
395
169
–
1,550
–
(239,104)

1,623
334,525
(74,820)
(2,592)
(89,697)
(13,592)
(10,120)
145,327

(6,654)
(1,040)
–
(2,395)
(469)
640
38
1,402
11,994
13,511
17,027

467
73,510
(107,576)
(2,258)
(85,806)
–
(7,561)
(129,224)

(291)

(1,493)

25,266
39,795
65,061

11,086
28,709
39,795

12

8

The above consolidated statement of cash flows should be read in conjunction with the accompanying notes.

95

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
Notes to the Consolidated Financial Statements
30 June 2018
30 June 2018

About this report
This Financial Report covers the consolidated financial statements of the consolidated entity consisting of carsales.com Ltd, its 
subsidiaries and investments in associates. The Financial Report is presented in the Australian currency.

carsales.com Ltd is a company limited by shares, incorporated and domiciled in Australia. Its registered office and principal place 
of business is:

carsales.com Ltd 
Level 4, 449 Punt Road 
Richmond Vic 3121

A description of the nature of the consolidated entity’s operations and its principal activities is included in the Chair and Chief 
Executive Officer’s Report to shareholders on page 8, and in the Directors’ Report on page 38, each of which are not part  
of this Financial Report.

The Financial Report was authorised for issue by the Directors on 21 August 2018. The Directors have the power to amend and 
reissue the Financial Report.

Through the use of the internet, we have ensured that our corporate reporting is timely and complete. All press releases, 
Financial Reports and other information are available at our shareholder’s centre on our website: www.carsales.com.au

For queries in relation to our reporting please call +61 (3) 9093 8600.

These financial statements have been streamlined where key information is grouped together for ease of understanding and 
readability. The notes include information which is required to understand the financial statements and is material and relevant to 
the operations, financial position and performance of the Group. Information is considered material and relevant if, for example:

•  the amount in question is significant because of its size or nature;

•  it is important for understanding the results of the Group;

•  it helps to explain the impact of significant changes in the Group’s business – for example, acquisitions; or

•  it relates to an aspect of the Group’s operations that is important to its future performance.

Navigating this report
The notes are organised into the following sections:

•  key performance: provides a breakdown of the key individual line items in the financial statements that the Directors consider 
most relevant to understanding performance and shareholder returns for the year and summarises the accounting policies, 
judgements and estimates relevant to understanding these line items;

•  capital and financial risk management: provides information about the capital management practices of the Group, the 

Group’s exposure and management of various financial risks and explains how these affect the Group’s financial position 
and performance;

•  other assets and liabilities: provides information on other balance sheet assets and liabilities that do not materially affect 

performance or give rise to material financial risk;

•  group structure: explains aspects of the group structure, such as our portfolio of associate accounted investments and 

acquisitions and how these have affected the financial position and performance of the Group; and

•  other: provides information on items which require disclosure to comply with Australian Accounting Standards and other 
regulatory pronouncements, however, are not considered critical in understanding the financial performance or position 
of the Group.

Significant and other accounting policies that summarise the measurement basis used and presentation policies and are relevant 
to an understanding of the financial statements are provided throughout the notes to the financial statements.

96

Annual Report 2018carsales.com LimitedKey reporting highlights
Notes containing information relevant to understanding significant changes to the Group’s affairs and performance in the current 
year are as follows:

•  the Group recorded record revenue and EBITDA – Note 1;

•  full year dividend declared – Note 12; 

•  acquisition of the remaining 50.1% of SK ENCARSALES.COM Ltd (SK Encar) – Note 21; and

•   new debt facilities entered into on 3rd July 2018 – Note 29.

Key estimates and judgements
The preparation of financial statements in conformity with AIFRS requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a 
higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, 
are set out below:

•   goodwill impairment testing – Note 16(a);

•   valuation of share-based payments – Note 25;

•   fair value on acquisition of the remaining 50.1% of SK ENCARSALES.COM Ltd (SK Encar) – Note 21;

•  carrying value of equity accounted investment in Webmotors – Note 20(c);

•   fair value of put options liability – Note 18; and

•   trade receivables and provisioning – Note 14.

Basis of preparation
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards, other 
authoritative pronouncements of the Australian Accounting Standards Board, Urgent Issues Group Interpretations and the 
Corporations Act 2001. carsales.com Ltd is a for-profit entity for the purpose of preparing the financial statements. FY17 payroll 
costs for subsidiaries have been reclassified based on the relevant function.

(i) Compliance with International Financial Reporting Standards
The Financial Report of carsales.com Ltd complies with International Financial Reporting Standards (IFRS) as issued  
by the International Accounting Standards Board (IASB).

(ii) Historical cost convention
These financial statements have been prepared under the historical cost convention.

(iii) Financial statement presentation
The accounting policies adopted are consistent with those of the previous financial year unless otherwise stated.

(iv) Going concern
The financial statements have been prepared on a going concern basis. At 30 June 2018, the Group was in a net current liability 
position of $188,876,000, principally driven by the $246,000,000 borrowings current liability drawn down to purchase the 
50.1% of SK ENCARSALES.COM Ltd in January 2018 that is repayable in January 2019. As set out in Note 29, the Group’s main 
debt facilities were refinanced on 3 July 2018, with the existing current liabilities repaid and the maturity of the new facilities 
being 3–5 years from initial drawdown. 

Basis of consolidation
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of carsales.com Ltd (‘Company’ or 
‘parent entity’) as at 30 June 2018 and the results of all subsidiaries for the year then ended. carsales.com Ltd and its subsidiaries 
together are referred to in this Financial Report as the Group or the consolidated entity.

97

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

Foreign currency translation

(i) Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary 
economic environment in which the entity operates (‘the functional currency’). The consolidated financial statements are 
presented in Australian dollars, which is carsales.com Ltd’s functional and presentation currency.

(ii) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at 
year end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the consolidated 
statement of comprehensive income.

(iii) Group companies
The results and financial position of foreign operations (none of which has the currency of a hyperinflationary economy) that 
have a functional currency different from the presentation currency are translated into the presentation currency as follows:

•  assets and liabilities for each consolidated statement of financial position presented are translated at the closing rate at the 

date of that balance sheet;

•  income and expenses for each consolidated statement of comprehensive income are translated at average exchange rates 

(unless this is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which 
case income and expenses are translated at the dates of the transactions); and

•  all resulting exchange differences are recognised as a separate component of equity.

On consolidation, exchange differences arising from the translation of any net investment in foreign entities and of borrowings 
are taken to other comprehensive income. When a foreign operation is sold or any borrowings forming part of the net investment 
are repaid, a proportionate share of such exchange differences are recognised in the consolidated statement of comprehensive 
income as part of the gain or loss on sale where applicable.

Foreign currency translation 
Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the 
foreign operation and translated at the closing rate.

Goods and Services Tax (GST)
Revenues, expenses and assets are recognised net of the amount of associated GST, unless the GST incurred is not recoverable 
from the tax authority. In this case it is recognised as part of the cost of acquisition of the asset or as part of the expense.

Receivables and payables are stated inclusive of the amount of GST receivable or payable. The net amount of GST recoverable from, or 
payable to, the tax authority is included with other receivables or payables in the consolidated statement of financial position.

Cash flows are presented on a gross basis. The GST components of cash flows arising from investing or financing activities 
which are recoverable from, or payable to the taxation authority, are presented as operating cash flow.

Rounding of amounts
The Company is of a kind referred to in ASIC Corporations Instrument 2016/191, issued by the Australian Securities and Investments 
Commission, relating to the ‘rounding off’ of amounts in the Financial Report. Amounts in the Financial Report have been rounded 
off in accordance with that Instrument to the nearest thousand dollars, or in certain cases, the nearest dollar.

New Accounting Standards and Interpretations
The Group has applied the following standards and amendments for the first time for its annual reporting period commencing  
1 July 2017:

•  Amendment to AASB 7: Statement of Cash Flow requiring entities to provide disclosures regarding the changes in liabilities 

arising from financing activities; and

•  Amendment to AASB12: Income Taxes provides guidance on consideration of tax law restrictions for the sources of taxable 

profits against which it may make deductions on the reversal of that deductible temporary difference and the determination of 
future taxable profits.

The adoption of these amendments did not have any impact on the amounts recognised in the current period or any prior period 
and is not likely to affect future periods.

98

Annual Report 2018carsales.com LimitedKEY PERFORMANCE
1. Segment information
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision 
maker. The chief operating decision maker has been identified as the CEO.

Management has determined the operating segments based on the reports reviewed by the CEO that are used to make  
strategic decisions.

(a) Description of segments
The Group principally operates in five business segments: namely Online Advertising Services, Data, Research and Services, 
Latin America, Asia, and Finance and Related Services.

Online Advertising Services

carsales.com Ltd Online Advertising Services can be broken into two key product sets being classified advertising and display 
advertising services.

Classified advertising allows customers (including dealers and consumers) to advertise automotive and non-automotive goods 
and services for sale across the carsales Network. Classified advertising typically allows a customer to advertise their red Brand X, 
model Y car with 20,000km for $10,000 on a carsales website. This segment includes services such as subscriptions, lead fees 
and priority placement services across automotive and non-automotive websites.

Display advertising typically involves corporate customers such as automotive manufacturers/importers, finance and insurance 
companies etc, placing advertisements on carsales Network websites. These advertisements typically display the product or 
service offerings of the corporate advertiser such as a special offer on new utes by manufacturer X, or save 10% on insurance 
this month only etc, as banner advertisements or other sponsored links.

Online Advertising Services includes carsales’ investment in tyresales.com.au which is an online tyre advertisement website that 
allows consumers to transact and purchase tyres.

Data, Research and Services

The carsales.com Ltd divisions of RedBook, LiveMarket, DataMotive and DataMotive Business Intelligence provide various solutions 
to a range of customers including manufacturers/importers, dealers, industry bodies, finance and insurance companies offering 
products including software, analysis, research and reporting, valuation services, website development and hosting as well as 
photography services. This segment also includes display and consumer advertising related to these divisions.

International segments

carsales.com Ltd has operations in overseas countries through subsidiaries, equity accounted associate investments and available-
for-sale financial assets as set out below. With the acquisition of the remaining 50.1% of SK ENCARSALES.COM Ltd in January 2018, 
the Group has split the previous International segment into Latin America and Asia. 

Latin America

Online Automotive Classifieds:

•  Webmotors S.A.(operations in Brazil) – 30%

•  Chileautos SpA (operations in Chile) – 83.3%

•  carsales Mexico SAPI de CV (operations in Mexico) – 100%

•  Demotores Chile SpA (operations in Chile) – 100%

•  Demotores S.A. (operations in Argentina) – 100%

•  Demotores Colombia S.A.S. (operations in Colombia) – 100%

99

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

Asia

Online Automotive Classifieds:

•  iCar Asia Limited (operations in Indonesia, Malaysia and Thailand) – 13.1%

•  SK ENCARSALES.COM Ltd (operations in South Korea) – 100%

Automotive Data Services:

•  Auto Information Limited (New Zealand) – 100%

•  RedBook Automotive Services (M) Sdn Bhd (Malaysia) – 100%

•  RedBook Automotive Data Services (Beijing) Limited (China) – 100%

•  Automotive Data Services (Thailand) Company Limited – 100%

Finance and Related Services

Finance and Related Services includes the Stratton Finance Pty Ltd (50.1%) subsidiary that provides innovative vehicle finance 
arrangements, vehicle procurement and other related services to customers. Segment revenues arise from commissions paid by 
finance providers and other related service providers. It also includes the equity accounted associate RateSetter Australia Pty Ltd 
(18.6%) and PromisePay Pte Ltd (7.1% – equity accounted until January 2018).

(b) Segment analysis

2018
Segment revenue
Segment revenue (Note 1(c)(i))
Total segment revenue

Online 
Advertising 
Services  
$’000

Data, 
Research  
and Services  
$’000

Latin 
America  
$’000

295,591
295,591

41,888
41,888

8,215
8,215

Finance and 
Related 
Services  
$’000

Total  
$’000

68,447
68,447

444,009
444,009

Asia  
$’000

29,868
29,868

Gross profit

266,001

41,382

8,215

29,868

49,958

395,424

EBITDA
Depreciation and amortisation
Net interest expense
Profit before income tax
Income tax expense
Share of profit/(loss) from associates
Net gain on step acquisition  
of associate
Gain on associate dilution
Non-controlling interests
Profit for the year

Segment assets
Deferred tax assets
Unallocated assets
Total assets

156,075

25,109

(2,541)

15,842

10,120

3,628

3,489

(1,974)

57,019

1,251

128,813

15,967

86,377

469,030

79,573

204,605
(17,363)
(6,547)
180,695
(55,901)
5,143

57,019
1,251
(3,364)
184,843

779,760
 9,415
121,346
910,521

100

Annual Report 2018carsales.com Limited2017
Segment revenue
Segment revenue (Note 1(c)(i))
Total segment revenue

Online 
Advertising 
Services  
$’000

Data,  
Research  
and Services 
$’000

International* 
$’000

Finance and 
Related 
Services 
$’000

Total 
$’000

269,131
269,131

39,314
39,314

8,313
8,313

55,356
55,356

372,114
372,114

Gross profit

245,904

39,119

8,313

44,748

338,084

EBITDA
Depreciation and amortisation
Net interest expense
Profit before income tax
Income tax expense
Share of profit/(loss) from associates
Associate fair value revaluation loss
Gain on associate dilution
Non-controlling interests
Profit for the year

Segment assets
Deferred tax assets
Unallocated assets
Total assets

142,710

23,378

(93)

10,502

9,992
(7,145)

(1,494)

268

111,847

15,687

249,698

78,626

176,497
(9,966)
(6,877)
159,654
(48,261)
8,498
(7,145)
268
(3,535)
109,479

455,858
5,144
78,190
539,192

*   The International Segment above has not been restated into separate Asia and Latin America segments consistent with FY18 as the Asia segment was not material 

prior to the acquisition of SK ENCARSALES.COM Ltd in January 2018.

(c) Notes to, and forming part of, the segment information
(i) Segment revenue and gross profit

Segment revenue is derived from sales to external customers as set out in the table above. The nature of the segment revenue 
is as described in Note 1(a) above. Gross profit is revenue less costs of sale.

(ii) Segment EBITDA

The consolidated entity’s chief operating decision maker assesses the performance of the segments based on a measure of 
EBITDA. Interest revenue and expense, depreciation and amortisation are not reported to the chief operating decision maker 
by segment. These items are assessed at a consolidated entity level.

(iii) Segment assets

Segment assets include goodwill, trade receivables, available-for-sale financial assets and investments accounted for using 
equity method. Unallocated assets include property, plant and equipment, intangibles and other assets utilised across multiple 
segments. All unallocated assets are assessed by the chief operating decision maker at a consolidated entity level.

(iv) Liabilities

Liabilities are not reported to the chief operating decision maker by segment. All liabilities are assessed at a consolidated entity level.

101

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

2. Revenue

From continuing operations
Sales revenue
Sale of services
Sale of goods

2018  
$’000

2017  
$’000

396,771
47,238
444,009

338,250
33,864
372,114

Recognition and measurement
Revenue is measured at the fair value of the consideration received or receivable. Amounts disclosed as revenue are net of returns, 
trade allowances and amounts collected on behalf of third parties. Where services have not been provided but the Group is 
obligated to provide the services in the future, revenue recognition is deferred. Where the Group has utilised the services of a 
sales agency to sell advertising services on behalf of the Group, the sale is recorded at a value net of sales commissions paid  
to the sales agency.

Revenue is recognised for the major business activities as follows:

(i) Advertising services

Revenue is recorded when a customer’s advertisement has been displayed or when a referral has been generated leading to  
an enforceable claim by the Group. Subscription services and short-term time based contracts are recognised across the period  
to which they relate.

(ii) Sale of goods – retail

Revenue is recorded when goods have been provided to a customer leading to an enforceable claim by the Group.

(iii) Finance and related services

Fees and commissions are recognised on an accruals basis when the service has been provided or on completion of the underlying 
transaction. Used car disposal revenue and cost of goods are recognised gross (revenue being the fair value of the cash received 
for the sale of the vehicle, and the cost of goods being the trade in price of the vehicle).

(iv) Dividends

Dividends are recognised as revenue when the right to receive payment is established.

(v) R&D tax rebate

The research and development claim of the Company gives rise to a tax offset and this tax offset is recognised as other income.

102

Annual Report 2018carsales.com Limited3. Expenses

Profit before income tax includes the following specific expenses:
Total employee benefits
Defined contribution superannuation expense
Defined benefit expense – SK ENCARSALES.COM Ltd
Research and development
Minimum lease payments

Recognition and measurement
(i) Retirement benefit obligations

2018  
$’000

2017  
$’000

102,107
7,623
480
6,043
7,767

86,231
7,376
–
6,044
6,275

Employees of the Group are entitled to benefits on retirement, disability or death from the Group’s various retirement benefit plans. 
The carsales.com Ltd and the Group’s Australian subsidiaries have a number of defined contribution plans as required by Australia 
law. The defined contribution plans receive fixed contributions from the relevant employing Australian Group companies and 
the Group’s legal or constructive obligation is limited to these contributions. The employees of the parent entity are all members 
of the defined contribution section of the carsales.com Ltd retirement plan. Employees of subsidiary companies in Australia are 
members of the relevant defined contribution plans operated by the subsidiary companies. Employees of International subsidiaries 
(except South Korea) are members of various government insurance and retirement schemes where the Company is required to 
make mandatory deductions from employee pay to contribute towards these schemes. 

Past service costs are recognised immediately in profit or loss, unless the changes to the superannuation fund are conditional 
on the employees remaining in service for a specified period of time (the vesting period). In this case, the past service costs are 
amortised on a straight-line basis over the vesting period.

SK ENCARSALES.COM Ltd, the Group’s subsidiary in South Korea, operates a defined benefit plan, under which amounts to  
be paid as retirement benefits are determined by reference to a formula based on employee’s earnings and years of service.  
The defined benefit asset or liability comprises the present value of the defined benefit obligation, less past service costs and 
actuarial gains and losses not yet recognised and less the fair value of plan assets out of which the obligations are to be 
settled. The cost of providing benefits under the defined benefit plan is determined using the projected unit credit method.  
The discount rate used in calculating the present value of defined benefit obligations is determined by reference to market 
yields at the end of the reporting period on high quality corporate bonds of a term consistent with the term of the post-
employment benefit obligations. Re-measurements, comprising of actuarial gains and losses, the effect of the asset ceiling, 
excluding net interest, and the return on plan assets, are recognised immediately in the statement of financial position  
with a corresponding debit or credit to retained earnings through OCI in the period in which they occur.

Re-measurements are not reclassified to profit or loss in subsequent periods. Past service costs are recognised in profit or loss 
on the earlier of: 

•  The date of the plan amendment or curtailment; and

•  The date that the Company recognised restructuring-related costs.

(ii) Research and development

Research expenditure is recognised as an expense as incurred. Costs incurred on development projects (relating to the design and 
testing of new or improved services) are recognised as intangible assets when it is probable that the project will, after considering 
its commercial and technical feasibility, be completed and generate future economic benefits and its costs can be measured reliably. 
The expenditure capitalised comprises all directly attributable costs, including costs of materials, services, direct labour and an 
appropriate proportion of overheads. Other development expenditures that do not meet these criteria are recognised as an 
expense as incurred. Development costs previously recognised as an expense are not recognised as an asset in a subsequent 
period. Capitalised development costs are recorded as an intangible asset and amortised from the point of which the asset 
is ready for use on a straight line basis over its useful life, which varies from three to five years. Internally capitalised labour cost 
are treated as an operating cash outflow in the consolidated statements of cash flows. 

(iii) Leases

Leases in which a significant portion of the risks and rewards of ownership are not transferred to the Company as lessee are 
classified as operating leases. Payments made under operating leases (net of any incentives received from the lessor) are charged 
to the profit or loss on a straight-line basis over the period of the lease.

103

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

4. Income tax

(a) Income tax expense

Current tax
Adjustments for current tax of prior periods
Deferred tax
Adjustments for deferred tax of prior periods

Deferred income tax expense included in income tax expense comprises:
(Increase)/Decrease in deferred tax assets 
Increase/(Decrease) in deferred tax liabilities

(b) Numerical reconciliation of income tax expense to prima facie tax payable

Profit from continuing operations before income tax expense
Tax at the Australian tax rate of 30.0% (2017 – 30.0%)
Tax effect of amounts which are not deductible/(taxable) in calculating taxable income:
Non-assessable income (R&D tax offset)
Share options
Sundry items
Adjustment for prior periods
Recognition of previously unrecognised tax losses
Share of (profit)/losses from associates
Non-taxable gain on associate dilution
Net gain on step acquisition of associate (non-assessable)
Withholding Tax on distribution of SK Encar pre-acquisition profits
Non-deductible impairment loss
Income tax expense

2018  
$’000
59,270
(1,321)
(2,656)
608
55,901

(2,355)
307
(2,048)

2018  
$’000
244,108
73,232

(272)
(172)
799
(557)
(156)
(1,543)
(375)
(17,106)
2,051
–
55,901

2017  
$’000
49,244
(1,464)
(903)
1,384
48,261

808
(327)
481

2017  
$’000
161,275
48,383

(300)
168
576
(80)
–
(2,549)
(80)
–
–
2,143
48,261

(c) Amounts recognised directly into equity
Aggregate current and deferred tax arising in the reporting period and not recognised in the Income Statement or other 
comprehensive income but directly (credited) or debited to equity:

Current tax – debited/(credited) directly to equity
Net deferred tax – (credited)/debited directly to equity

2018  
$’000
52
(1,252)
(1,200)

2017  
$’000
(474)
598
124

104

Annual Report 2018carsales.com Limited(d) Deferred tax assets
The balance comprises temporary differences attributable to:

Employee 
benefits  
$’000
2,145

Employee 
Share 
Trust  
$’000
1,714

Doubtful 
debts  
$’000
564

Expense 
accruals  
$’000
1,756

Intangibles  
$’000
(490)

Tax losses 
$’000
215

Other  
$’000
174

At 1 July 2016
(Charged)/credited to the 
profit or loss
Debited directly to equity
Exchange differences
At 30 June 2017
Acquisition of subsidiary
(Charged)/credited to  
the profit or loss
Credited directly to equity
Exchange differences
At 30 June 2018

(475)
–
–
1,670
14

1,054
–
–
2,738

(474)
(124)
–
1,116
–

52
1,200
–
2,368

(305)
–
–
259
–

317
–
–
576

97
–
–
1,853
582

(90)
–
–
2,345

(670)
–
–
(1,160)
–

(539)
–
–
(1,699)

1,166
–
(2)
1,379
–

1,559
–
8
2,946

Total  
$’000
6,078

(808)
(124)
(2)
5,144
671

2,355
1,200
45
9,415

2017  
$’000
3,338
1,806
5,144

(147)
–
–
27
75

2
–
37
141

2018  
$’000
4,601
4,814
9,415

Deferred tax assets to be recovered within 12 months
Deferred tax assets to be recovered after more than 12 months

Certain liability balances are shown as part of deferred tax assets, as they originate in the same jurisdiction as, and can be offset 
against, other deferred tax assets. The liability balance for intangibles shown as part of deferred tax assets relates to in-house 
developed and capitalised software in Australia.

(e) Deferred tax liabilities
The balance comprises temporary differences attributable to:

At 1 July 2016
Charged/(credited) to the profit or loss
Intangibles recognised from business acquisition
At 30 June 2017
Charged/(credited) to the profit or loss
Intangibles recognised from business acquisition
Exchange differences
At 30 June 2018

Intangibles 
$’000

1,729
(327)
1,521
2,923
(770)
17,129
539
19,821

Withholding 
Tax*
$’000
-
-
-
-
1,077
-
-
1,077

Total 
$’000
1,729
(327)
1,521
2,923
307
17,129
539
20,898

* Represents South Korean Withholding Tax provided on undistributed profits that is expected to be remitted.

105

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

Deferred tax liabilities expected to be settled within 12 months
Deferred tax liabilities expected to be settled after more than 12 months

2018  
$’000
2,614
18,284
20,898

2017  
$’000
342
2,581
2,923

Recognition and measurement
The income tax expense or revenue for the period is the tax payable on the current period’s taxable income based on the applicable 
income tax rate for each jurisdiction adjusted by changes in deferred tax assets and liabilities attributable to temporary differences 
and to unused tax losses.

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the end of the reporting 
period in the countries where the Company’s subsidiaries and associates operate and generate taxable income. Management 
periodically evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject 
to interpretation. It establishes provisions where appropriate on the basis of amounts expected to be paid to tax authorities.

Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the consolidated financial statements. However, the deferred income tax is not 
accounted for if it arises from initial recognition of an asset or liability in a transaction other than a business combination that 
at the time of the transaction affects neither accounting nor taxable profit nor loss. Deferred income tax is determined using 
tax rates (and laws) that have been enacted or substantially enacted by the balance sheet date and are expected to apply when 
the related deferred income tax asset is realised or the deferred income tax liability is settled.

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that future 
taxable amounts will be available to utilise those temporary differences and losses.

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount and tax bases of 
investments in controlled entities where the Company is able to control the timing of the reversal of the temporary differences 
and it is probable that the differences will not reverse in the foreseeable future.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets and liabilities 
and when the deferred tax balances relate to the same taxation authority. Current tax assets and tax liabilities are offset where 
the entity has a legally enforceable right to offset and intends either to settle on a net basis, or to realise the asset and settle 
the liability simultaneously.

Where there are current and deferred tax balances attributable to amounts recognised directly in equity, there are also recognised 
directly in equity.

Tax consolidation legislation

The Company and its wholly-owned Australian entities have implemented the tax consolidation legislation.

The head entity, carsales.com Ltd, and the controlled entities in the tax consolidated group account for their own current and 
deferred tax amounts. These tax amounts are measured as if each entity in the tax consolidated group continues to be a standalone 
taxpayer in its own right.

In addition to its own current and deferred tax amounts, carsales.com Ltd also recognises the current tax liabilities (or assets) 
and the deferred tax assets arising from unused tax losses and unused tax credits assumed from controlled entities in the tax 
consolidated group.

Assets or liabilities arising under tax funding agreements with the tax consolidated entities are recognised as amounts receivable 
from or payable to other entities in the Group.

106

Annual Report 2018carsales.com LimitedCritical accounting estimates and assumptions used for income tax
Uncertain tax positions

The Group applies its current understanding of the tax law to estimate tax liabilities where the ultimate tax position is uncertain. 
When the tax position is ultimately determined or tax laws change, the actual tax liability may differ from this current estimate.

Research and development claim

The research and development claim available to the Company is estimated in the accounts because a full assessment of the 
position cannot be made by the year end. It is the policy of the Company to only bring to account that preliminary portion of 
expenses that is reasonably expected to be claimable at period end.

5. Reconciliation of profit after income tax to net cash inflow from operating activities

Profit for the year
Depreciation and amortisation
Non-cash employee benefits expense - share-based payments
Loss on disposal of assets
Net finance related costs
Share of (profit) of associates
Withholding Tax on distribution of SK Encar pre-acquisition profits
(Gain)/Loss on associate fair value adjustment and investment dilution
Net gain on step acquisition of associate
Other
Change in operating assets and liabilities:

   (Increase) in trade debtors
   (Increase)/Decrease in inventory
   (Increase)/Decrease in deferred tax assets
   Capitalised labour
   (Decrease)/Increase in trade creditors and other liabilities
   (Decrease)/Increase in deferred revenue
   Increase in provision for income taxes payable
   Increase in deferred tax liabilities
   Increase in other provisions

Net cash inflow from operating activities

2018  
$’000
188,207
17,363
2,025
(59)
6,547
(5,143)
2,051
(1,251)
(57,019)
–

(15,758)
(1,205)
(2,400)
(11,739)
(2,408)
(4,722)
2,630
846
1,369
119,334

2017  
$’000
113,014
9,966
(255)
90
7,137
(8,498)
–
6,877
–
(84)

(4,604)
279
934
(9,218)
4,843
113
3,349
822
11
124,776

107

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

6. Earnings per share

(a) Reported earnings per share

Reported profit attributable to equity holders of the Company
Weighted average number of ordinary shares
Dilutive impact of potential ordinary shares*
Total weighted average number of ordinary shares  
used in EPS calculation
Reported earnings per share/cents

2018

Basic earnings per share
2017

Diluted earnings per share
2017
184,843,000 109,479,000 184,843,000 109,479,000
242,371,937 241,383,158 242,371,937 241,383,158
491,188

749,616

2018

–

–

242,371,937 241,383,158 243,121,553 241,874,346
45.3

45.4

76.0

76.3

*The dilutive impact of potential ordinary shares represents unexercised options and performance rights as at the balance date 30 June 2018 (2017: 30 June 2017).

(b) Adjusted earnings per share

Reported profit attributable to equity holders of the Company
Less: gain on associate dilution
Less: net gain on step acquisition of associate
Less: associate one-off tax loss/(gain)
Less: changes in fair value of put option liabilities and deferred 
consideration
Add: Withholding Tax on SK Encar pre-acquisition profits
Add: finance cost write off
Add: option unwinding discount
Add: associate fair value revaluation loss
Add: acquired intangibles amortisation
Adjusted profit attributable to equity holders of the Company
Adjusted earnings per share/cents**

2018

Basic earnings per share
2017

Diluted earnings per share
2017
184,843,000 109,479,000 184,843,000 109,479,000
(268,000)
–
(804,000)

(939,000)
(57,019,000)
–

(939,000)
(57,019,000)
–

(268,000)
–
(804,000)

2018

–
–
–
–
7,145,000
3,578,000

(4,019,000)
2,051,000
397,000
341,000
–
5,330,000

–
–
–
–
7,145,000
3,578,000
130,985,000 119,130,000 130,985,000 119,130,000
49.3

(4,019,000)
2,051,000
397,000
341,000
–
5,330,000

49.4

54.0

53.9

** The directors believe the presentation of “adjusted earnings per share” provides the best measure to assess the performance of the Group by excluding one-off  
net gain on step acquisition of associate, gain on associate dilution, associate one-off tax gain, option movement in fair value, finance cost write off, option 
unwinding discount, associate fair value revaluation loss and non-cash acquired intangible assets amortisation from the reported IFRS measure.

Recognition and measurement
Basic earnings per share is calculated by dividing:

•  the profit attributable to equity holders of the Company, excluding any costs of servicing equity other than ordinary shares; and

•  by the weighted average number of ordinary shares outstanding during the financial year, adjusted for bonus elements 

in ordinary shares issued during the year.

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account:

•  the after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares; and

•  the weighted average number of additional ordinary shares that would have been outstanding assuming the conversion 

of all dilutive potential ordinary shares.

Options and performance rights granted to employees under the carsales.com Ltd Employee Option Plan are considered to be 
potential ordinary shares and have been included in the determination of diluted earnings per share to the extent to which they 
are dilutive. The options and performance rights have not been included in the determination of basic earnings per share. Details 
relating to the options are set out in Note 25.

108

Annual Report 2018carsales.com LimitedCAPITAL AND FINANCIAL RISK MANAGEMENT
7. Capital risk management
The Company’s capital position at 30 June is as follows:

Borrowings (Note 9)
Less: cash and cash equivalents (Note 8)
Net debt

Contributed equity (Note 10)
Reserves (Note 11(a))
Retained earnings (Note 11(c))
Non-controlling interests
Total equity

Total capital

2018  
$’000
454,758
(65,061)
389,697

119,541
(24,427)
234,696
6,011
335,821

2017  
$’000
193,054
(39,795)
153,259

105,861
14,149
151,607
5,543
277,160

725,518

430,419

The Company’s objectives when managing capital are to safeguard its ability to continue as a going concern, so that it can 
continue to provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure 
to reduce the cost of capital.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return 
capital to shareholders, issue new shares or sell assets to reduce debt.

Consistent with others in the industry, the Group monitors its capital on an ongoing basis.

As disclosed in Note 29 the Group entered into a new borrowing facility on 3rd July 2018.

There are no externally imposed capital requirements.

Investments and other financial assets
The Group classifies its investments in the following categories: financial assets at fair value, loans and receivables, and held- 
to-maturity investments. The classification depends on the purpose for which the investments were acquired. Management 
determines the classification of its investments at initial recognition and re-evaluates this designation at each reporting date.

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 
market. They are included in current assets, except for those with maturities greater than 12 months after the reporting date, 
which are classified as non-current assets. Loans and receivables are included in trade and other receivables (Note 14) and 
receivables in the consolidated statement of financial position.

8. Cash and cash equivalents

Cash and cash equivalents

2018  
$’000
65,061

2017  
$’000
39,795

Recognition and measurement
For cash flow statement presentation purposes, cash and cash equivalents includes cash on hand, deposits held at call with financial 
institutions, other short-term, highly liquid investments with original maturities of three months or less that are readily convertible 
to known amounts of cash and that are subject to an insignificant risk of changes in value and bank overdrafts. Bank overdrafts 
are shown within borrowings in current liabilities on the consolidated statement of financial position.

Risk exposure
The Company’s exposure to interest rate risk is discussed in Note 9. The maximum exposure to credit risk at the reporting date 
is the carrying amount of each class of cash and cash equivalents mentioned above.

109

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

9. Borrowings
At 30 June 2018 carsales.com Ltd had a syndicated revolving loan facility agreement (‘agreement’) provided by a syndicate of 
financiers comprising National Australia Bank Limited (NAB), Australia and New Zealand Banking Group Limited (ANZ) and 
Hongkong and Shanghai Banking Corporation (HSBC) for a total of $511 million of committed facilities.

Borrowings under this loan facility bear interest at a floating rate of BBSY Bid plus a margin, with margin determined by 
reference to the leverage ratio of the Gearing Group. 

In addition to the existing $265 million commitment, to fund the purchase of the remaining 50.1% in SK ENCARSALES.COM Ltd 
in January 2018, the Company upsized its loan facility. A new $246 million facility was established with a 1 year tenor, and 
consequentially, is presented as a current liability at 30 June 2018. The Company completed a full refinance of the $511 million  
of facilities on 3rd July 2018 as set out in Note 29.

In February 2018, Stratton Finance Pty Ltd entered into a $4.2 million loan facility with the NAB. The facility is interest only for  
3 years with monthly repayments of $165,000 to commence in March 2021 with the remaining balance to be repaid in full on 
expiry in February 2022. The interest rate consists of NAB’s business lending rate plus a customer margin and is set at the 
beginning of each pricing period (month).

Bank loan – carsales.com Ltd
Bank loan – Stratton Finance Pty Ltd
Finance lease – RedBook Inspect Pty Ltd

Less: Unamortised borrowing costs

Comprising:
Current borrowings
Non-current borrowings

Finance income

Finance income

Finance cost

Interest and finance charges paid/payable on financial liabilities
Unwinding of discount on put options liabilities
Changes in fair value of put option liabilities and contingent consideration

2018  
$’000
450,000
4,225
767
454,992
(234)
454,758

246,024
208,734
454,758

2018  
$’000
395 

2018  
$’000
(10,620)
(341)
4,019
(6,942)

2017  
$’000
187,500
5,545
508
193,553
(499)
193,054

1,755
191,299
193,054

2017  
$’000
640

2017  
$’000
(7,517)
–
–
(7,517)

Recognition and measurement
Finance income is recognised on a time proportionate basis using the effective interest method. When a receivable is impaired, 
the Group reduces the carrying amounts to its recoverable amount, being the estimated future cash flow discounted at the 
original effective interest rate of the instrument, and continues unwinding the discount as finance income. Finance income  
on impaired loans is recognised using the original effective interest rate.

Borrowings are initially recognised at fair value, net of transaction costs incurred. Borrowings are subsequently measured  
at amortised cost. Any difference between the proceeds (net of transaction costs) and the redemption amount is recognised  
in the profit or loss over the period of the borrowings using the effective interest method. 

110

Annual Report 2018carsales.com LimitedFees paid on the establishment of loan facilities are recognised net against the loan and amortised on a straight-line basis over 
the term of the facility.

Borrowings are derecognised from the consolidated statement of financial position when the obligation specified in the contract 
is discharged, cancelled or expired. The difference between the carrying amount of a financial liability that has been extinguished 
or transferred to another party and the consideration paid, including any non-cash assets transferred or liabilities assumed, is 
recognised in other income or other expenses.

Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for 
at least 12 months after the balance sheet date.

Borrowing costs incurred for the construction of any qualifying asset are capitalised during the period of time that is required 
to complete and prepare the asset for its intended use or sale. Other borrowing costs are expensed.

Interest rate risk
The Group’s main interest rate risk arises from long-term borrowings. The Group’s fixed rate borrowings and receivables are carried 
at amortised cost. They are therefore not subject to interest rate risk as defined in AASB 7 since neither the carrying amount nor 
the future cash flows will fluctuate because of a change in market rates.

The consolidated entity’s exposure to the cash flow risk of changes in market interest rates relates primarily to the cash at bank 
and the cash advance facility. Cash and cash equivalents draw interest at variable interest rates, while the interest on the overdraft 
facility was 8.8% (2017: 8.8%). As at reporting date, the Group had $454,225,000 (2017: $193,045,000) variable rate 
borrowings at a weighted average interest rate of 3.3% (2017: 3.0%). carsales.com Ltd has a Board-approved treasury policy and 
treasury strategy for the management of interest rate risk. The Company did not hedge against interest rate risk in the FY18 or 
FY17 financial year. The Board keeps the decision to actively hedge interest rate risk under regular review. Any derivative contracts 
will be entered into solely for interest rate risk and currency risk management and no speculative hedging is permitted under the policy.

Liquidity risk
Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability of funding through 
an adequate amount of committed credit facilities and the ability to close out market positions. The Group manages liquidity risk 
by continuously monitoring forecast and actual cash flows and matching the maturity profiles of financial assets and liabilities.

Financing arrangements
The Group had access to the following undrawn borrowing facilities at the end of the reporting period:

Floating rate
– Expiring within one year
– Expiring within one to five years

Liquidity risk 
Maturities of financial liabilities

2018  
$’000

3,400
61,000
64,400

2017  
$’000

3,400
77,500
80,900

The following table sets out the Group’s exposure to liquidity risk. The amounts disclosed in the table are the contractual 
undiscounted cash flows. 

111

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

Contractual maturities of financial liabilities

Group – at 30 June 2018
Non-derivatives
Non-interest bearing payables
Variable rate borrowings
Fixed rate borrowings
Total non-derivatives

Derivatives
Other financial liabilities
Total derivatives

Group – at 30 June 2017
Non-derivatives
Non-interest bearing payables
Variable rate borrowings
Fixed rate borrowings
Total non-derivatives

Derivatives
Other financial liabilities
Total derivatives

0 – 12 
months  
$’000

Between 1 
and 2 years  
$’000

Between 2 
and 5 years  
$’000

Total 
contractual 
cash flows  
$’000

-
206,436
270
206,706

278
4,227
270
4,775

50,858
461,006
565
512,429

Carrying 
amount 
(assets)/
liabilities  
$’000

50,858
454,225
533
505,616

-
-

20,349
20,349

21,649
21,649

21,649
21,649

–
1,741
262
2,003

–
–

–
193,714
262
193,976

42,002
197,210
526
239,738

42,002
192,546
508
235,056

–
–

–
–

–
–

50,580
250,343
25
300,948

1,300
1,300

42,002
1,755
2
43,759

–
–

Net fair value of financial assets and liabilities
The net fair value of cash and cash equivalents and non-interest bearing monetary financial assets and non-interest bearing 
financial liabilities of the consolidated entity approximates their carrying amounts. There are no off-balance sheet financial 
instruments in place.

Summarised sensitivity analysis
The following table summarises the sensitivity of the Group’s financial assets and financial liabilities to interest rate risk.

Liquidity risk 

At 30 June 2018
Financial assets
Cash and cash equivalents
Financial liabilities
Borrowings
Total increase/(decrease)

At 30 June 2017
Financial assets
Cash and cash equivalents
Financial liabilities
Borrowings
Total increase/(decrease)

112

Interest rate risk

-100 bps

+100 bps

Carrying 
amount  
$’000

Profit  
$’000

Other equity  
$’000

Profit  
$’000

Other equity  
$’000

65,061

(471)

(471)

471

471

(454,225)

3,248
2,777

3,248
2,777

(3,248)
(2,777)

(3,248)
(2,777)

Interest rate risk

-100 bps

+100 bps

Carrying 
amount  
$’000

Profit  
$’000

Other equity  
$’000

Profit  
$’000

Other equity  
$’000

39,795

(325)

(325)

325

325

(193,045)

2,097
1,772

2,097
1,772

(2,097)
(1,772)

(2,097)
(1,772)

Annual Report 2018carsales.com Limited10. Contributed equity

(a) Share capital

Ordinary shares
Fully paid

Recognition and measurement

Ordinary shares are classified as equity.

Notes

2018  
Shares

2017  
Shares

2018  
$’000

2017  
$’000

10(b) 242,982,207 241,785,292
242,982,207 241,785,292

119,541
119,541

105,861
105,861

Ordinary shares entitle the holder to participate in dividends and the proceeds on winding up of the Company in proportion 
to the number of, and amounts paid on, the shares held.

On a show of hands every holder of ordinary shares present at a meeting in person or by proxy is entitled to one vote, 
and upon a poll each share is entitled to one vote.

Ordinary shares have no par value and the Company does not have a limited amount of authorised capital.

Incremental costs directly attributable to the issue of new shares, options or performance rights are shown in equity as a deduction, 
net of tax, from the proceeds. Incremental costs directly attributable to the issue of new shares or options or performance rights 
for the acquisition of a business are not included in the cost of the acquisition as part of the purchase consideration.

(b) Movements in ordinary share capital

Date
1 July 2016
September 2016
October 2016
October 2016
November 2016
February 2017
March 2017
April 2017
May 2017
June 2017
30 June 2017

Date
1 July 2017
August 2017
August 2017
September 2017
October 2017
October 2017
October 2017
November 2017
December 2017
February 2018
March 2018
April 2018
June 2018
30 June 2018

Details
Opening balance
Exercise of employee options
Exercise of employee performance rights
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee options
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee options
Balance

Details
Opening balance
Exercise of employee options
Exercise of employee performance rights
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee performance rights
Exercise of employee options
Exercise of employee options
Exercise of employee options
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee options
Balance

Number  
of shares
241,123,298

Issue price

47,557 $4.69–$5.93
$0.00
30,200
$11.92
206,250
$9.10
6,071
11,279 $5.93–$9.10
2,625 $5.93–$9.10
$11.20
4,862 $5.93–$9.10
3,972 $5.93–$9.10

349,178

241,785,292

Number  
of shares
241,785,292
2,237
35,691
200,368
468,702

Issue price

11,416

$9.10
$ 0.00
$5.93–$9.10
$12.97
1,433 $9.10–$10.71
$ 0.00
7,873 $9.10–$10.71
$ 9.10
3,835
5,565
$ 10.71
9,339 $9.10–$10.71
$13.63
12,287 $9.10–$10.71

438,169

242,982,207

$’000
99,026
237
–
2,459
55
84
21
3,909
41
29
105,861

$’000
105,861
20
–
1,205
6,081
15
–
83
35
60
88
5,976
117
119,541

Information relating to the carsales.com Ltd Employee Option Plan, including details of options and performance rights issued, 
exercised and lapsed during the financial year and options and performance rights outstanding at the end of the financial year, 
is set out in Note 25.

113

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

11. Reserves and retained earnings

(a) Reserves

Share-based payment reserve
Foreign currency translation reserve
Recycled share of remeasurement of net defined benefit liability of associates
Defined benefit scheme reserve
Available-for-sale asset revaluation reserve
Non-controlling interests acquisition reserve

(i) Share-based payment reserve
Balance 1 July
Option expense
Tax on Employee Share Trust charged to equity
Balance 30 June

2018  
$’000
26,004
(12,820)
–
(35)
(686)
(36,890)
(24,427)

22,778
2,026
1,200
26,004

2017  
$’000
22,778
(8,473)
(185)
–
29
–
14,149

23,157
(255)
(124)
22,778

The share-based payments reserve is used to recognise the fair value of options and performance rights issued and vested.

(ii) Foreign currency translation reserve
Balance 1 July
Reclassification of exchange differences on step acquisition of associate
Currency translation differences arising during the year
Balance 30 June

(8,473)
(14,551)
10,204
(12,820)

38
–
(8,511)
(8,473)

Exchange differences arising on translation of the foreign operations are taken to the foreign currency translation reserve, as 
described in ‘Basis of preparation’ and accumulated within a separate reserve within equity. The reserve is recognised in profit 
and loss when the net investment is disposed of.

(iii) Share of remeasurement of net defined benefit liability of associates
Balance 1 July 
Share of remeasurement of net defined benefit liability of associates 
Balance 30 June 

(iv) Defined benefit scheme reserve
Balance 1 July
Actuarial gains /(losses) – other comprehensive income
Balance 30 June 

(v) Available-for-sale asset revaluation reserve
Balance 1 July
Changes in the fair value of available-for-sale financial assets
Balance 30 June 

(vi) Non-controlling interests acquisition reserve
Balance 1 July
Transactions with non-controlling interests
Recognition of put option reserve
Balance 30 June

114

(185)
185
–

–
(35)
(35)

29
(715)
(686)

–
(12,863)
(24,027)
(36,890)

(333)
148
(185)

–
–
–

–
29
29

–
–
–
–

Annual Report 2018carsales.com Limited(b) Other reserves
Transactions with non-controlling interests

On 1 August 2017 carsales.com Ltd acquired the remaining 50.0% stake of Automotive Exchange Pty Ltd for a consideration 
of $11.0 million giving carsales 100% control and ownership of Automotive Exchange Pty Ltd. 

On 21 August 2017 carsales.com Ltd acquired an additional 25.0% stake of tyresales Pty Ltd for a consideration of $1.5 million 
giving carsales 75% control and ownership of tyresales Pty Ltd.

On 14 December 2017 carsales.com Ltd acquired the remaining 35% stake of carsales Mexico SAPI de CV (‘soloautos’) 
for a consideration of $1.7 million giving carsales 100% control and ownership of soloautos.

On 19 January 2018 carsales.com Ltd acquired the remaining 50.1% stake of SK ENCARSALES.COM Ltd for a consideration 
of $240.8 million giving carsales 100% control and ownership of SK ENCARSALES.COM Ltd.

Recognition of put option reserve

The Group has put options over its non-controlling interests. 

The amount that may become payable under the option on exercise is initially recognised at the present value of the redemption 
amount within other financial liabilities with a corresponding charge directly to equity. The liability is subsequently accreted through 
finance charges up to the redemption amount that is payable at the date at which the option first becomes exercisable – Note 9. 

(c) Retained earnings
Movements in retained earnings were as follows:

Balance 1 July 
Net profit for the year
Dividends
Balance 30 June

2018  
$’000
151,607
184,843
(101,754)
234,696

2017  
$’000
134,302
109,479
(92,174)
151,607

12. Dividends
Provision is made for the amount of any dividend declared, being appropriately authorised and no longer at the discretion 
of the entity, on or before the end of the financial year but not distributed at balance date.

(a) Ordinary shares

Final fully franked cash dividend for the year ended 30 June 2017 of 21.5 cents 
(2016: 19.5 cents per fully paid ordinary share plus a special dividend of 1.4 cents) 
per fully paid ordinary share paid on 19 October 2017 (2016: 17 October 2016).
Final fully franked ordinary dividend for the year ended 30 June 2017 of 21.5 cents  
(2016: 19.5 cents) – satisfied through the issuance of shares under the Dividend 
Reinvestment Plan.

Interim fully franked cash dividend for the year ended 30 June 2018 of 20.5 cents  
(2017: 18.7 cents) per fully paid share paid on 17 April 2018 (2017: 20 April 2017)
Interim fully franked ordinary dividend for the year ended 30 June 2018 of 20.5 cents 
(2017: 18.7 cents) per share – satisfied through issuance of shares under the Dividend 
Reinvestment Plan.

Total dividends paid

2018  
$’000

2017  
$’000

45,953

44,569

6,082
52,035

2,459
47,028

43,744

41,237

5,975
49,719
101,754

3,909
45,146
92,174

115

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

(b) Dividends not recognised at year end

In addition to the above dividends, since year end, the Directors have recommended the 
payment of a final dividend of 23.7 cents per fully paid ordinary share (2017: final dividend 
21.5 cents). The aggregate amount of the declared dividend expected to be paid on 10 
October 2018 out of retained earnings at 30 June 2018, but not recognised as a liability  
at year end, is

(c) Franked dividends

Franking credits available for subsequent financial years based on a tax rate of 30.0% (2017: 
30.0%)

2018  
$’000

2017  
$’000

57,683

51,984

2018  
$’000

2017  
$’000

41,541

45,860

The above amounts represent the balance of the franking account as at the end of the reporting period, adjusted for:

(a)  franking credits that will arise from the payment of the amount of the provision for income tax;

(b)  franking debits that will arise from the payment of dividends recognised as a liability at the reporting date; and

(c)  franking credits that will arise from the receipt of dividends recognised as receivables at the reporting date.

The consolidated amounts include franking credits that would be available to the parent entity if distributable profits of 
subsidiaries were paid as dividends.

(d) Dividend Reinvestment Plan (DRP)
The carsales.com Ltd DRP will be maintained for the 2018 final dividend, offering shareholders the opportunity to acquire  
further ordinary shares in carsales. The DRP will not be offered at a discount and the price will be calculated using the daily 
volume weighted average sale price of carsales.com Ltd shares sold in the ordinary course of trading on the ASX during the  
five days after, but not including, the Record Date 25 September 2018. The last date for shareholders to nominate their 
participation in the DRP is 5:00pm (AEST) on 26 September 2018. Shares issued under the DRP will rank equally with carsales.
com Ltd existing fully paid ordinary shares. Shareholders eligible to participate in the DRP are currently limited to those whose 
registered address on the carsales.com Ltd share registry is in Australia or New Zealand.

Eligible shareholders who wish to participate in the DRP can make their elections online at www.computershare.com.au/
easyupdate/CAR or complete the DRP form, which will be sent to shareholders for completion and submission to Computershare 
Investor Services Pty Ltd (carsales share registry). Further information can be obtained from Computershare on 1300 850 505.

13. Financial risk management
The Group’s activities expose it to a variety of financial risks: credit risk, interest rate risk and liquidity and foreign exchange risk. 
The Group’s overall risk management program focuses on the unpredictability of financial markets and seeks to minimise potential 
adverse effects on the financial performance of the Group. The Group uses different methods to measure different types of risk 
to which it is exposed.

Risk management is the responsibility of the Chief Financial Officer (CFO) and follows approved policies of the Board of Directors. 
The CFO identifies, evaluates and hedges financial risks in close cooperation with the Group’s operating units.

116

Annual Report 2018carsales.com Limited(a) Market risk
(i) Foreign exchange risk

The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, primarily 
with respect to the Brazilian Real (BRL), the South Korean Won (KRW), the Mexican Peso (MXP), the Chilean Peso (CLP) and 
Argentine Peso (ARS).

Foreign exchange risk arises from future commercial transactions and recognised assets and liabilities denominated in foreign 
currency that is not the entity’s functional currency.

Hedging contracts are sometimes used to manage foreign currency exchange risk. The Company has a treasury strategy and a 
treasury policy and will actively hedge any major known commitments using forward exchange contracts. The Company does net 
investment hedge quasi-equity intercompany loans used to fund investments in subsidiaries, but does not net investment hedge 
the carrying value of associates in the balance sheet. Trading and dividend cash flows between associates and the Group are not 
hedged unless the cash flows are significant and the amount and future payment date are certain. 

The Company entered into AUD:KRW Non-Deliverable Cross Currency Swaps on 4th July 2018 as set out in Note 29.

The analysis below reflects management’s view of possible movements in relevant foreign currencies against the Australian dollar. 
The table summarises the range of possible outcomes that would affect the Group’s net profit and equity as a result of foreign 
currency movements.

The estimated impact on carsales.com Ltd’s share of the reported net profits of our significant overseas associates  
and subsidiaries through potential movements in exchange rates are as follows:

Impact on profit:
AUD to KRW
AUD to BRL
AUD to MXP
AUD to CLP
AUD to ARS
Net Movement

Impact on equity:
AUD to KRW
AUD to BRL
AUD to MXP
AUD to CLP
AUD to ARS
Net Movement

(ii) Price risk

(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)

(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)

2018  
$’000  
-5%
355.4
172.8
(59.9)
55.9
(89.5)
434.7

2018  
$’000  
-5%
21,300
2,800
610
1,069
222
26,001

2017  
$’000  
-5%
390.7
144.2
(81.3)
34.8
(29.5)
458.9

2017  
$’000  
-5%
6,893
3,032
284
1,037
209
11,455

2018  
$’000  
5%
(355.4)
(172.8)
59.9
(55.9)
89.5
(434.7)

2018  
$’000  
5%
(21,300)
(2,800)
(610)
(1,069)
(222)
(26,001)

2017  
$’000  
5%
(390.7)
(144.2)
81.3
(34.8)
29.5
(458.9)

2017  
$’000  
5%
(6,893)
(3,032)
(284)
(1,037)
(209)
(11,455)

The Group’s exposure to equity securities price risk arises from the 13.1% investment in iCar Asia Limited held by the Group and 
classified in the balance sheet as an available-for-sale financial asset (see Note 20(d)). Changes in the fair value are recognised 
directly in other comprehensive income. 

A movement in the valuation of this asset by 5% would have an impact of $0.6 million to the profit result.

Other than the investment in iCar Asia Limited, the Group is not exposed to significant price equities risk.

117

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

(b) Credit risk
Credit risk of the Group arises predominantly from outstanding receivables from customers.

The Group’s credit risk on its receivables is recognised on the consolidated statement of financial position at the carrying amount 
of those receivable assets, net of any provisions for doubtful debts. There are no significant concentrations of receivables within 
the Group. Receivable balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts is not 
considered to be material.

Details of impaired and past due receivables are disclosed in Note 14.

Credit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. For banks and financial 
institutions, only independently rated parties with a minimum rating of ‘A’ are accepted by carsales.com Ltd.

(c) Interest rate risk
Interest rate risk is set out in Note 9.

(d) Liquidity risk
Liquidity risk is set out in Note 9.

(e) Fair value estimation
Financial assets and liabilities that are carried at fair value are measured by the following fair value measurement hierarchy:

i.  Level 1: the fair value of financial instruments traded in active markets is based on quoted market prices at the end of the 

reporting period; 

ii.  Level 2: the fair value of financial instruments that are not traded in an active market is determined using valuation techniques 
that maximise the use of observable market data and rely as little as possible on entity specific estimates. If all significant inputs 
required to fair value an instrument are observable, the instrument is included in level 2; and

iii. Level 3: if one or more of the significant inputs is not based on observable market data, the instrument is included in level 3.

Financial asset / liability

Fair value approach

Quoted equity instrument 

Measured at fair value through OCI

Unquoted equity instrument

Measured at fair value through OCI

Derivative financial liabilities

Measured at fair value through profit or loss

Level

1

3

3

2018

11,770

8,027

21,649

2017

13,301

–

–

Level 1 

•  This balance represents the available-for-sale investment in iCar Asia Limited which is listed on the ASX and therefore has a 

readily determinable market value.

Level 3

•  This balance represents the following:

  –   the value of carsales non-listed available for sale equity investments ($8.0 million), which primarily comprises the investment 

in PromisePay Pte Ltd ($7.3 million). The carrying value of these investments reflects the valuation implied by capital raising 
completed in the last 12 months; and

  –   the value of put options recognised at fair value ($21.6 million). Refer Note 18 for further information.

118

Annual Report 2018carsales.com LimitedOTHER ASSETS AND LIABILITIES
14. Trade and other receivables

Current
1-3 months
Over 3 months
Trade receivables
Accrued income
Other receivables
Prepayments
Trade and other receivables

Impaired 
receivables  
2018  
$’000
143
700
2,008
2,851

Not impaired 
receivables  
2018  
$’000
33,784
5,450
13,855
53,089

Total 
receivables  
2018  
$’000
33,927
6,150
15,863
55,940

Provision  
2018  
$’000
143
700
2,008
2,851

Carrying  
value  
2018  
$’000
33,784
5,450
13,855
53,089
5,084
2,161
7,003
67,337

Carrying  
value  
2017  
$’000
36,916
2,223
755
39,894
3,312
2,033
3,165
48,404

Other receivables (non-current)

5,859

–

Recognition and measurement
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost, less provision for impairment. 
Trade receivables are due for settlement generally within 30 days following the provision of advertising, data services or finance services.

Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be uncollectable are written off by 
reducing the carrying amount directly. An allowance account (provision for impairment of trade receivables) is used when there 
is objective evidence that the Group will not be able to collect all amounts due according to the original terms of the receivables. 
Significant financial difficulties of the debtor, probability that the debtor will enter bankruptcy or financial reorganisation and 
default or delinquency in payments (more than 30 days overdue) are considered indicators that the trade receivable is impaired. 
The amount of the impairment allowance is the difference between the asset’s carrying amount and the present value of estimated 
future cash flows, discounted at the original effective interest rate. Cash flows relating to short-term receivables are not discounted 
if the effect of discounting is immaterial.

The amount of the impairment loss is recognised in the consolidated statement of comprehensive income within the ‘operations 
and administration’ expense. When a trade receivable for which an impairment allowance had been recognised becomes 
uncollectable in a subsequent period, it is written off against the allowance account. Subsequent recoveries of amounts 
previously written off are credited against other expenses in the consolidated statement of comprehensive income.

The aging of receivables in the current financial year is skewed towards older receivables than the comparative period. This has  
been driven by the ERP system migration to netsuite and an on-going program of work to allocate customer receipts against 
invoices migrated from the previous system, and consolidated customer payments that cover a number of separate customer 
accounts. As a result the over 3 months balance is conservatively stated as there are likely to be customer receipts presented  
as current offsetting with aged receivable balances. 

Over 50% of the receivables balance aged over 3 months is made up of large commercial customer groups with significant 
ongoing relationships, and therefore the Group is confident with the recoverability of these amounts. The aging as at year end is 
presented on the most conservative basis, which resulted in a materially larger provision for doubtful debts. Based on the historic 
debt write offs, the Group does not anticipate a significant increase in unprovided bad debt risk.

(a) Impaired trade receivables

The individually impaired receivables mainly relate to customers that are in unexpectedly difficult economic situations. The creation 
and release of the provision for impaired receivables has been included in ‘operations and administration’ expenses in the 
consolidated statement of comprehensive income. Amounts charged to the provision account are generally written off when 
there is no expectation of recovering additional cash.

(b) Accrued income

Services provided in the current reporting period are recognised on accrual basis. Settlement is generally within 30 days.

119

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

(c) Other receivables

These amounts generally arise from transactions outside the usual operating activities of the Group. Interest is not charged and 
collateral is not normally obtained.

The other classes within trade and other receivables do not contain impaired assets and are not past due. Based on the credit 
history of these other classes, it is expected that these amounts will be received when due.

Other non-current receivables represent deposits paid in relation to long-term leases by SK ENCARSALES.COM Ltd.

(d) Fair value and credit risk

Due to the short-term nature of these receivables, their carrying amount is assumed to approximate their fair value.

The maximum exposure to credit risk at the reporting date is the carrying amount of each class of receivables mentioned above.

15. Property, plant and equipment

Plant and 
equipment  
$’000

Motor  
vehicles  
$’000

Leasehold 
improvements  
$’000

At 30 June 2018
Cost
Accumulated depreciation
Net book amount

At 30 June 2017
Cost
Accumulated depreciation
Net book amount

12,549
(8,828)
3,721

8,076
(6,126)
1,950

1,115
(404)
711

705
(213)
492

Total  
$’000

29,639
(15,730)
13,909

15,975
(6,498)
9,477

8,763
(3,916)
4,847

17,544
(10,255)
7,289

Recognition and measurement
Property, plant and equipment is stated at historical cost less depreciation. Historical cost includes expenditure that is directly 
attributable to the acquisition of the items.

Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only when it is 
probable that future economic benefits associated with the item will flow to the Group and the cost of the item can be measured 
reliably. All other repairs and maintenance are charged to the profit or loss during the financial period in which they are incurred.

Depreciation on assets is calculated using the straight line method to allocate their cost, net of their residual values, over their 
estimated useful lives, as follows:

•  Vehicles 

•  Furniture, fittings and equipment 

•  Computer hardware and peripherals 

3 – 5 years

3 – 10 years

3 – 5 years

•  Leased plant and equipment 

10 – 15 years or minimum lease period if shorter

•  Leasehold improvements 

3 – 10 years or minimum lease period if shorter

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each reporting date.

An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is greater than 
its estimated recoverable amount.

Gains and losses on disposals are determined by comparing proceeds with carrying amount. These are included in the consolidated 
statement of comprehensive income.

Recognition and measurement 
Leases of property, plant and equipment where the Group has substantially all the risks and rewards of ownership are classified 
as finance leases. Finance leases are capitalised at the lease’s inception at the fair value of the leased property or, if lower, the 
present value of the minimum lease payments. The corresponding rental obligations, net of finance charges, are included in 
other short-term and long-term payables. Each lease payment is allocated between the liability and finance cost. The finance 
cost is charged to the profit or loss over the lease period so as to produce a constant periodic rate of interest on the remaining 
balance of the liability for each period. The property, plant and equipment acquired under finance leases is depreciated over the 
asset’s useful life or over the shorter of the asset’s useful life and the lease term if there is no reasonable certainty that the Group 
will obtain ownership at the end of the lease term.

120

Annual Report 2018carsales.com Limited16. Intangible assets

At 1 July 2016
Cost
Accumulated amortisation and impairment
Net book amount

Year ended 30 June 2017
Opening net book amount
Acquisition of subsidiaries
Additions
Disposals 
Amortisation charge
Reclassifications of intangible assets**
Exchange differences
Closing net book amount

At 30 June 2017
Cost
Accumulated amortisation and impairment
Net book amount

Year ended 30 June 2018
Opening net book amount
Acquisition of subsidiaries
Additions
Disposals 
Amortisation charge
Reclassifications of intangible assets***
Exchange differences
Closing net book amount

At 30 June 2018
Cost
Accumulated amortisation and impairment
Net book amount

Computer 
Software  
$’000

Brands and 
customer 
relationships  
$’000

Other 
intangible 
assets*  
$’000

Goodwill  
$’000

169,757
–
169,757

169,757
4,686
–
–
–
(3,329)
(1,433)
169,681

169,681
–
169,681

169,681
361,651
–
–
–
–
10,666
541,998

541,998
–
541,998

26,438
(13,583)
12,855

12,855
707
9,908
–
(6,104)
–
(47)
17,319

37,899
(20,580)
17,319

17,319
2,818
18,165
(14)
(9,263)
119
(169)
28,975

55,625
(26,650)
28,975

9,253
(868)
8,385

8,385
1,140
–
–
(1,359)
4,340
(25)
12,481

14,709
(2,228)
12,481

12,481
77,861
–
–
(5,115)
–
2,325
87,552

94,925
(7,373)
87,552

Total  
$’000

210,036
(18,467)
191,569

191,569
6,533
9,979
–
(7,749)
1,140
(1,518)
199,954

4,588
(4,016)
572

572
–
71
–
(286)
129
(13)
473

4,775
(4,302)
473

227,064
(27,110)
199,954

473
174
86
–
(180)
(119)
(4)
430

199,954
442,504
18,251
(14)
(14,558)
–
12,818
658,955

4,888
(4,458)
430

697,436
(38,481)
658,955

*  Other intangible assets include database, domain names and other.

**  Reclassifications reflect the fair value adjustment of the brand and customer relationships intangibles acquired as part of business combinations.  

The reclassification from goodwill includes the net deferred tax effect of the brand intangibles being reclassified.

*** Reclassifications include minor adjustments for other intangible assets.

Recognition and measurement 
(i) Goodwill

Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the net identifiable assets of 
the acquired subsidiary at the date of acquisition. Goodwill on acquisitions of subsidiaries is included in intangible assets. Goodwill 
is not amortised. Instead, goodwill is tested for impairment annually, or more frequently if events or changes in circumstances 
indicate that it might be impaired, and is carried at cost less accumulated impairment losses. Gains and losses on the disposal 
of an entity include the carrying amount of goodwill relating to the entity sold.

Goodwill is allocated to cash-generating units for the purpose of impairment testing. 

121

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

(ii) Computer software
Software includes capitalised development costs being an internally generated intangible asset.

Costs incurred in developing products or systems and costs incurred in acquiring software and licences that will contribute  
to future period financial benefits through revenue generation and/or cost reduction are capitalised to software and systems.

(iii) Brands and customer relationships
Acquired brands represent the value of brands in acquired subsidiaries and businesses that are separately fair valued at the date 
of acquisition from the remaining goodwill. Acquired brands are written off over a 10-year period.

Acquired customer relationships have a finite useful life and are carried at fair value at acquisition date less accumulated amortisation 
and impairment losses. Amortisation is calculated using the straight-line method to allocate the cost of the asset over its estimated 
useful life, which is between seven to 12 years.

(iv) Other intangible assets
RedBook database costs capitalised to date include direct payroll and payroll related costs of employees’ time spent on developing 
the database. These intangible assets have finite lives and are subject to amortisation on a straight line basis. The useful lives for 
these assets are as follows:

•  Software 
•  Domain Names 
•  Database 
•  Brand intangibles 
•  Customer relationships 

4–5 years
5–10 years
10 years
10 years
7–12 years

(a) Cash generating units
Goodwill is allocated to the Group’s cash-generating units (CGUs) and tested annually to determine whether they have 
suffered any impairment. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there 
are separately identifiable cash inflows which are largely independent of the cash inflows from other assets or groups of assets 
(cash-generating units).

A segment-level summary of the goodwill allocation is presented below.

2018
Online Advertising Services
Data, Research and Services
Stratton Finance Group

Mexico 
Chile
Argentina
Latin America

South Korea 
Asia

2017
Online Advertising Services
Data, Research and Services
Stratton Finance Group

Mexico 
Chile
Argentina
International

122

Total  
$’000
73,876
14,541
58,698
147,115

5,018
18,224
1,745
24,987

369,896
369,896
541,998

Total  
$’000
72,076
14,541
58,698
145,315

4,112
17,324
2,930
24,366
169,681

Annual Report 2018carsales.com Limited(b) Impairment testing and key assumptions
Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested annually for 
impairment, or more frequently if events or changes in circumstances indicate that they might be impaired. Other assets are 
tested for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable, 
which includes carsales’ equity held associate investments. An impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell 
and value in use. 

Key assumptions

Both value in use and fair value less cost to sell valuation methods have been employed in determining the recoverable amounts 
of CGUs. Both methods are predicated on cash flow projections which necessitates the adoption of assumptions and estimates. 
The key assumptions and estimates used in management’s calculations primarily relate to:

•  Five or ten year cash flow forecasts sourced from internal budgets and long-term forecasts;

•  Terminal value growth rates applied to the period beyond the five to ten year cash flow forecasts; and 

•  Pre-tax discount rates, used to discount the cash flows to present value.

‘Best estimates’ have been used in formulating the assumptions and estimates. However, changes in any of the key assumptions, 
including increases in discount rates or changes in operating conditions may cause the recoverable amount of CGUs to fall below 
their carrying amounts, resulting in an impairment loss being recognised.

The key assumptions for each CGU are detailed as follows:

CGU
Online Advertising Services
Data, Research and Services
Stratton Finance Group
Chile
Mexico

Valuation method
Value in use
Value in use
Value in use
Value in use
Fair value less costs to sell

Years of 
cash flow 
projection
5
5
5
5
10

2018

2017

2018

2017

Terminal  
growth rate

Pre-tax  
discount rate

2.5%
2.5%
3.0%
3.0%
3.0%

2.5%
2.5%
3.0%
3.0%
3.0%

13.8%
13.8%
14.0%
14.1%
15.9%

13.8%
13.8%
14.0%
13.8%
15.9%

Given the recent nature of the Demotores acquisition in Argentina and the SK ENCARSALES.COM Ltd (SK Encar) acquisition in 
South Korea, the recoverable amounts for Argentina and South Korea have been based on fair values less costs to sell supported 
with reference to the transaction price.

(c) Impact of possible changes in key assumptions
As part of management’s impairment review for the period ended 30 June 2018, the carrying value of the Stratton Finance Group 
CGU was compared with a value in use discounted cash flow model. The model indicated no impairment is required at 30 June 2018.

The model’s cash flow projections are based on the Board approved budget for the next 5 years.

The valuation outcome is predicated on Stratton’s ability to grow its core finance revenue at levels slightly above those achieved 
in FY18 and at improved margins. This assumption could be impacted by two key external factors going into FY19:

•  The ASIC (Flexible Credit Cost Arrangements) legislative changes, which will come into operation in November 2018; and 

•  The uncertainty of any potential impacts on asset backed lending markets associated with the Financial Services Royal Commission. 

Given it is too premature to assess the impact of these items, management has not factored in any potential impacts from these 
two external factors in its forecast. Management anticipates that over the next 6 months greater certainty on the potential 
impacts will arise as any regulatory changes are announced and/or come into force.

While the estimated recoverable amount of the Stratton Finance Group CGU was greater than its carrying value, there is limited 
head room and any adverse change in certain key assumptions would result in an impairment to goodwill to be recognised. The 
calculations are sensitive to changes in the key assumptions as follows:

•  an increase in the post tax discount rate of 1% would result in an impairment of $6.0m;

•   a decrease in the terminal growth rate of 1% would result in an impairment of $7.1m;

•  a decrease in revenue growth rates of 1% would result in an impairment of $7.9m; and

•  an increase in operating expense growth rates of 1% would result in an impairment of $9.5m.

123

Annual Report 2018carsales.com Limited 
 
 
Notes to the Consolidated Financial Statements continued
30 June 2018

17. Payables and provisions

Trade and other payables
Trade payables
Accrued expenses
Other payables
Total payables

Other payables – non-current

Provisions
Employee benefits – current
Employee benefits – non-current
Total employee benefits

Recognition and measurement
(i) Payables

2018  
$’000
22,225
22,120
6,235
50,580

2017  
$’000
18,133
20,739
3,130
42,002

278

–

7,598
1,129
8,727

6,040
1,318
7,358

These amounts represent liabilities for goods and services provided to the Group prior to the end of financial year that are unpaid. 
The amounts are unsecured and are usually paid within 30 days of recognition.

(ii) Short-term obligations

Liabilities for wages and salaries, including non-monetary benefits, annual leave and accumulating sick leave expected to be settled 
within 12 months after the end of the period in which the employees render the related service are recognised in respect of 
employees’ service up to the end of the reporting period and are measured at the amount expected to be paid when the liabilities 
are settled. The liability for annual leave and accumulating sick leave is recognised in the provision for employee benefits. All 
other short-term employee benefit obligations are presented as payables.

(iii) Other long-term employee benefit obligations

The liability for long service leave and annual leave that is not expected to be settled within 12 months after the end of the period 
in which the employees render the related services is recognised in the provision for employee benefits and measured as the present 
value of expected future payments to be made in respect of services provided by employees up to the end of the reporting period 
using the projected unit credit method. Consideration is given to expected future wage and salary levels, experience of employee 
departures and period of service. Expected future payments are discounted using market yields at the end of the reporting period 
on high-quality corporate bonds with terms to maturity and currency that match, as closely as possible, the estimated future 
cash outflows.

(iv) Bonus plans

The Group recognises a liability and an expense for bonuses based on a formula that takes into consideration the profit 
attributable to the Company’s shareholders after certain adjustments as well as other metrics set out in the Remuneration  
Report. The Company recognises a provision where contractually obliged or where there is a past practice that has created  
a constructive obligation.

124

Annual Report 2018carsales.com Limited18. Other financial liabilities

Other liabilities – current
Put options – non-current

2018  
$’000
1,300
20,349
21,649

2017  
$’000
–
–
–

During the year ended 30 June 2018, the Group entered into a number of put and call option contracts in relation to the 
remaining shares held by non-controlling interests in subsidiaries acquired. The most significant put option relates to Appraisal 
Solutions Pty Ltd.

Where risks and rewards of ownership of the non-controlling interests under these put option contracts do not transfer to the 
Group the estimated future liability for each put option contract is recognised in the balance sheet, with the initial recognition 
being through the transactions with non-controlling interests reserve and subsequent changes to fair value recognised as finance 
income/expense. The put options valuation are based on contractual multiples of future earnings of the acquired subsidiaries for 
a defined period and are valued at 30 June 2018 based on forecasts of earnings for each acquired subsidiary. These liabilities are 
discounted to present value using a discount rate of 4.0%, with the unwind of the discount being recognised as a finance expense.

19. Commitments

Non-cancellable operating leases
The Group leases offices in a number of locations. The most significant of these leases is the Melbourne head office where the 
lease is a non-cancellable operating lease expiring within eighteen months. The Company has entered into a five-year extension 
on the lease which will commence from October 2019. The Group also leases various motor cars and printers under non-
cancellable operating leases.

Commitments for minimum lease payments in relation to non-cancellable  
operating leases are payable as follows:
Within one year
Later than one year but not later than five years
Later than five years

2018  
$’000

2017  
$’000

8,877
28,037
6,877
43,791

6,223
11,934
1,044
19,201

Bank guarantee facility

Guarantees in respect of bank facilities drawn down but not included in the accounts of the Group are $3.69 million  
(2017: $3.65 million).

125

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

GROUP STRUCTURE
20. Interests in other entities

(a) Material subsidiaries
The Group’s principal subsidiaries at 30 June 2018 are set out below. Unless otherwise stated, they have share capital consisting 
solely of ordinary shares that are held directly by the Group and the proportion of ownership interests held equals the voting 
rights held by the Group. The country of incorporation or registration is also their principal place of business.

Name of entity

Webpointclassifieds Pty Ltd
Equipment Research Group Pty Ltd
Discount Vehicles Australia Pty Ltd
Automotive Data Services Pty Ltd
Auto Information Limited
RedBook Automotive Services (M) Sdn Bhd
RedBook Automotive Data Services (Beijing) Limited
Automotive Data Services (Thailand) Company Limited
tyresales Pty Ltd
Auto Exchange Holdings Pty Ltd
Automotive Exchange Pty Ltd
carsales.com Investments Pty Ltd
carsales Holdings Pty Ltd
carsales.com Ltd Employee Share Trust
carsales Finance Pty Ltd
Carconnect Pty Ltd
Stratton Finance Pty Ltd
Stratton Franchise Pty Ltd
Stratton Marine And Outdoor Finance Pty Ltd
RedBook Inspect Pty Ltd
carsales Latam Pty Ltd
carsales Mexico SAPI de CV
carsales Chile SpA
Chileautos SpA
carsales Foundation Pty Ltd
carsales Argentina Pty Ltd

Demotores Holdings LLC
Demotores Chile SpA
Demotores S.A.
Demotores Colombia S.A.S.
Automotive Online Publishing Solutions S.A de C.V.
SK ENCARSALES.COM Ltd**
AS1 Holdings Pty Ltd
Appraisal Solutions Australia Pty Ltd

Place of 
business/ 
country of 
incorporation

Australia
Australia
Australia
Australia
New Zealand
Malaysia
China
Thailand
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Mexico
Chile
Chile
Australia
Australia
United States 
of America
Chile
Argentina
Colombia
Mexico
South Korea
Australia
Australia

Ownership interest 
held by the Group*
2017  
%
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
50.0
100.0
50.0
100.0
100.0
100.0
100.0
50.1
50.1
50.1
43.8
50.1
100.0
65.0
100.0
83.3
100.0
100.0

2018  
%
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
75.0
100.0
100.0
100.0
100.0
100.0
100.0
50.1
50.1
50.1
43.8
50.1
100.0
100.0
100.0
83.3
100.0
100.0

100.0
100.0
100.0
100.0
60.0
100.0
100.0
60.0

100.0
100.0
100.0
100.0
–
–
–
–

Ownership  
interest held by 
non-controlling 
interests

Principal 
activities

2018  
%
–
–
–
–
–
–
–
–
25.0
–
–
–
–
–
–
49.9
49.9
49.9
56.2
49.9
–
–
–
16.7
–
–

–
–
–
–
40.0
–
–
40.0

2017  
%
–
–
–
–
–
–
–
–
50.0
–
50.0
–
–
–
–
49.9
49.9
49.9
56.2
49.9
–
35.0
–
16.7
–
–

–
–
–
–
–
–
–
–

(1)
(2)
(1)
(2)
(2)
(2)
(2)
(2)
(3)
(4)
(1)
(4)
(4)
(5)
(4)
(6)
(6)
(6)
(6)
(7)
(4)
(1)
(4)
(1)
(8)
(4)

(4)
(1)
(1)
(1)
(1)
(1)
(4)
(7)

*The proportion of ownership interest is equal to the proportion of voting power held.
**On 19 January 2018 carsales.com Ltd acquired the remaining 50.1% stake of SK ENCARSALES.COM Ltd giving carsales 100% control and ownership.

(1)  Classified advertising. 
(2)  Data and research. 
(3)  Online retail. 
(4)  Holding company. 
(5)  Share trust company. 
(6)  Finance and related services. 
(7)  Car inspection. 
(8)  Trustee company.

126

Annual Report 2018carsales.com Limited(i) Subsidiaries

Subsidiaries are all those entities over which the Group has the power to govern the financial and operating policies, generally 
accompanying a shareholding of more than one-half of the voting rights. The existence and effect of potential voting rights that 
are currently exercisable or convertible are considered when assessing whether the Group controls another entity.

Subsidiaries are fully consolidated from the date on which control is transferred to the Group. They are de-consolidated from 
the date that control ceases.

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Company (refer to Note 21).

Intercompany transactions, balances and unrealised gains on transactions between companies are eliminated. Unrealised losses 
are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. Accounting policies of 
subsidiaries have been changed where necessary to ensure consistency with the policies adopted by the Company.

Non-controlling interests in the results and equity of subsidiaries are shown separately in the consolidated, statement of comprehensive 
income, statement of changes in equity and balance sheet respectively.

(ii) Employee Share Trust

The Group has formed a trust to administer the Group’s employee share scheme. This trust is consolidated, as the substance 
of the relationship is that the trust is controlled by the Group.

(b) Non-controlling interests (NCI)
Set out below is summarised financial information for each subsidiary that has non-controlling interests that are material 
to the Group. The amounts disclosed for each subsidiary are before intercompany eliminations.

30 June 2018
Summarised balance sheet
Current assets
Current liabilities
Non-current assets
Non-current liabilities
Net assets
Accumulated NCI

30 June 2017
Summarised balance sheet
Current assets
Current liabilities
Non-current assets
Non-current liabilities
Net assets
Accumulated NCI

tyresales  
$’000

Stratton 
Group  
$’000

RedBook 
Inspect  
$’000

chileautos 
$’000

Other
$’000

3,023
(2,514)
465
–
974
243

tyresales  
$’000

3,113
(3,007)
175
–
281
140

12,497
(15,879)
21,517
(4,448)
13,687
3,026

Stratton 
Group
$’000

12,724
(18,546)
20,737
(3,894)
11,021
1,994

3,077
(1,471)
1,175
(509)
2,272
1,133

3,127
(433)
241
–
2,935
487

1,348
(156)
4,434
-
5,626
1,121

RedBook 
Inspect
$’000

chileautos
$’000

Auto 
Exchange
$’000

soloautos
$’000

1,892
(832)
776
(506)
1,330
663

1,922
(365)
117
–
1,674
288

4,064
(1,525)
163
–
2,702
1,351

1,201
(647)
4,379
(17)
4,916
1,107

127

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

tyresales 
$’000

Stratton 
Group 
$’000

RedBook 
Inspect 
$’000

chileautos 
$’000

Other
$’000

694
193
–
–

4,676
2,041
1,009
–

2,112
1,054
584
–

1,173
197
–
2

(119)
(48)
-
45

tyresales 
$’000

Stratton 
Group  
$’000

RedBook 
Inspect  
$’000

chileautos
$’000

Auto 
Exchange
$’000

soloautos
$’000

(4)
(2)
–
–

4,674
2,348
1,008
–

1,339
668
200
–

881
150
–
(54)

2,581
1,290
1,050
–

(2,627)
(919)
–
(10)

tyresales  
$’000

Stratton 
Group  
$’000

RedBook 
Inspect  
$’000

chileautos  
$’000

Other
$’000

(373)
14
–

1,940
(482)
(3,484)

(359)

(2,026)

982
(356)
(597)

29

477
–
–

477

(114)
(1,472)
2,745

1,159

Stratton 
Group 
$’000

RedBook 
Inspect
$’000

chileautos
$’000

Auto 
Exchange
$’000

soloautos
$’000

6,265
(1,377)
(3,749)

893
(760)
(74)

59

576
–
–

576

3,294
(123)
(2,100)

(2,012)
(35)
–

1,071

(2,047)

1,085

1,139

tyresales 
$’000

1,127
(51)
9

30 June 2018
Summarised statement of 
comprehensive income
Profit/(loss) for the period
Profit/(loss) allocated to NCI
Dividends paid to NCI
Other comprehensive income 

30 June 2017
Summarised statement  
of comprehensive income
Profit/(loss) for the period
Profit/(loss) allocated to NCI
Dividends paid to NCI
Other comprehensive income

30 June 2018
Summarised cash flows
Cash flows from operating 
activities
Cash flows from investing activities
Cash flows from financing activities
Net increase/(decrease) in cash 
and cash equivalents

30 June 2017
Summarised cash flows
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
Net increase/(decrease) in cash 
and cash equivalents

128

Annual Report 2018carsales.com Limited(c) Interests in associates

Name of entity

Place of  
business/
country of 
incorporation

Webmotors S.A.
iCar Asia Limited
SK ENCARSALES.COM Ltd(1)
RateSetter Australia Pty Ltd(2)
PromisePay Pte Ltd(3)
Total equity accounted investments

Brazil
Australia
South Korea
Australia
Singapore

% of ownership interest

Nature of 
relationship

Measurement 
method

2018  
%
30.0
–
–
18.6
–

2017  
%
30.0
–
49.9
20.5
10.1

Associate 
Associate 
Associate
Associate
Associate

Equity method
Equity method
Equity method
Equity method
Equity method

Name of entity

Webmotors S.A.
iCar Asia Limited
SK ENCARSALES.COM Ltd(1)
RateSetter Australia Pty Ltd(2)
PromisePay Pte Ltd(3)
Total equity accounted investments

Quoted fair value
2018  
$’000
–
–
–
–
–
–

2017  
$’000
–
–
–
–
–
– 

Carrying amount
2018  
$’000
58,810
–
–
9,340
–
68,150

2017  
$’000
63,678
–
144,759
9,520
6,515
224,472

Share of Profit

2018  
$’000
3,628
–
3,489
(1,431)
(543)
5,143

2017  
$’000
3,028
(1,241)
8,204
(1,019)
(474)
8,498

(1)  On 19 January 2018, the SK ENCARSALES.COM Ltd investment was transferred from an associate to a consolidated subsidiary as a result of the 100% acquisition 

of this business.

(2)  RateSetter is equity accounted for as carsales exercises significant influence over this entity through the right to appoint a director to the Board.

(3)  On 9 January 2018, carsales’ Non-Executive Director stepped down from the Board of PromisePay. As a result the investment in PromisePay is accounted for as an 

available-for-sale financial asset from this date.

(i) Associates

Associates are all entities over which the Group has significant influence but not control or joint control, generally accompanying 
a shareholding of between 20% and 50% of the voting rights. Investments in associates are accounted for using the equity 
method of accounting, after initially being recognised at cost. The Group’s investment in associates includes goodwill identified 
on acquisition. Acquisition-related costs of associates are capitalised.

The Group’s share of its associates’ post-acquisition profits or losses is recognised in profit or loss, and its share of post-acquisition 
other comprehensive income is recognised in other comprehensive income. The cumulative post-acquisition movements are 
adjusted against the carrying amount of the investment. Dividends receivable from associates are recognised as reduction in 
the carrying amount of the investment.

When the Group’s share of losses in an associate equals or exceeds its interest in the associate, including any other unsecured 
long-term receivables, the Group does not recognise further losses unless it has incurred obligations or made payments on behalf 
of the associate.

Unrealised gains on transactions between the Group and its associates are eliminated to the extent of the Group’s interest in the 
associates. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred. 
Accounting policies of associates have been changed where necessary to ensure consistency with the policies adopted by the Group.

(ii) Contingent liabilities in respect of associates

Contingent liabilities – associates
Contingent liabilities relating to liabilities of the associate for which the Company is severally liable

2018  
$’000
453

2017  
$’000
482

129

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

(iii) Summarised financial information for significant associates

Webmotors S.A.

Summarised balance sheet
Total current assets
Total non-current assets
Total current liabilities
Total non-current liabilities
Net assets

Group’s share in %
Group’s share in $
Goodwill
Acquired intangibles
Carrying amount

Reconciliation of carrying value
Opening carrying value
Capital return
Profit for the period
Amortisation of intangibles
Other comprehensive income
Dividends received
Transfer to consolidated subsidiary
Closing carrying value

30 June  
2018  
$’000
33,003
22,817
(8,285)
–
47,535

30%
14,261
38,454
6,095
58,810

63,678
–
4,200
(571)
(6,947)
(1,550)
–
58,810

30 June  
2017  
$’000
31,553
23,002
(9,933)
–
44,622

30%
13,387
42,865
7,426
63,678

83,381
(13,511)
3,632
(604)
(2,377)
(6,843)
–
63,678

SK ENCARSALES.COM Ltd*
30 June  
2017  
$’000
25,164
10,029
(8,496)
(5,446)
21,251

30 June  
2018  
$’000
–
–
–
–
–

–
–
–
–
–

144,759
–
4,352
(863)
4,316
–
(152,564)
–

49.9%
10,604
120,530
13,625
144,759

145,710
–
9,963
(1,759)
(4,004)
(5,151)
–
144,759

Summarised statement of comprehensive income
Revenue
Profit from continuing operations

Other comprehensive income
Total comprehensive income

carsales share
Profit from continuing operations
Other comprehensive income
Total
Dividends received from associates and joint venture entities

Webmotors S.A.

30 June  
2018  
$’000
53,814
14,000

–
14,000

3,629
(6,947)
(3,318)
1,550

30 June  
2017  
$’000
44,568
12,108

–
12,108

3,028
(2,377)
651
6,843

SK ENCARSALES.COM Ltd*
30 June  
2017  
$’000
45,016
19,965

30 June  
2018  
$’000
25,890
8,721

89
8,810

3,489
4,316
7,805
–

129
20,094

8,204
(4,004)
4,200
5,151

*  On 19 January 2018, the SK ENCARSALES.COM Ltd investment was transferred from an associate to a consolidated subsidiary as a result of the 100% acquisition 

of this business.

130

Annual Report 2018carsales.com Limited(iv) Webmotors

Under accounting standards, there is no requirement to annually test for impairment in relation to carsales’ equity held associate 
investments. Instead the Company is required to consider whether there are any triggers for impairment in relation to these 
investments. In light of the decline of the economy in Brazil in FY17, management has performed an impairment assessment with 
respect to the carrying value of the equity accounted investment in Webmotors. This review was performed using a value in use 
cash flow model. 

This model was prepared on the same basis as the impairment testing model used for goodwill and incorporates cash flow 
projections based on the Board approved budget for the next 5 years. A growth rate beyond the budget 5 year period of 4.5% and 
a pre-tax discount rate of 21.6% has been used in the model.

Over the last financial year the Brazilian economy has shown sustained signs of recovery which has manifested itself in a return to 
GDP growth, lower interest rates and an increase in sales of new cars. This has corresponded with an improved financial 
performance for Webmotors with local currency revenue and EBITDA being 28% and 81% higher than their respective FY17 
comparative results. 

Should the Brazilian economy decline resulting in an increase in the post tax discount rate of 7%, or a reduction in the forecast 
compound annual EBITDA growth rate by 8% over the next 5 year forecast period, the value in use model would be approximately 
equal to the carrying value of the investment in Webmotors. 

In light of the magnitude of the above required adjustments, management does not believe that a reasonably possible change in 
any of the key assumptions supporting the value in use model would lead to impairment in the carrying value of Webmotors.

(d) Available-for-sale financial assets

Name of Entity
iCar Asia Limited
PromisePay Pte Ltd
Other equity investments
Total available-for-sale financial assets

            Ownership interest
2017  
%
15.6
-
-

2018  
%
13.1
7.3
N/A

At 1 July
Transfer from equity accounted associates
Acquisition of available-for-sale financial assets
Exchange differences recognised through other comprehensive income
(Loss)/Gain recognised through other comprehensive income
At 30 June

Recognition and measurement

Carrying Amount
2018  
$’000
11,770
7,253
774
19,797

2017  
$’000
13,301
–
–
13,301

2018  
$’000
13,301
6,437
764
10
(715)
19,797

2017  
$’000
–
13,272
–
–
29
13,301

Investments are designated as available-for-sale financial assets if they do not have fixed maturities and fixed or determinable 
payments, and management intends to hold them for the medium to long-term. Financial assets that are not classified into 
any of the other categories (at FVPL, loans and receivables or held-to-maturity investments) are also included in the available- 
for-sale category.

The financial assets are presented as non-current assets unless they mature, or management intends to dispose of them within 
12 months of the end of the reporting period.

131

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

(e) Fair value adjustment and investment dilution

Associate dilution
Fair value adjustment on transfer to available-for-sale financial assets
Total fair value adjustment and investment dilution

Associate dilution

2018  
$’000
1,251
–
1,251

2017  
$’000
268
(7,145)
(6,877)

As a result of a change in the Company’s holding of investments in associates, there is a gain on associate dilution  
of $1,251,000 (2017: $268,000). 

21. Business combinations and disposals

(a) SK ENCARSALES.COM Ltd (SK Encar) acquisition
On 22 December 2017 carsales.com Ltd signed a purchase agreement to purchase the remaining 50.1% stake of South Korea’s 
SK ENCARSALES.COM Ltd (SK Encar), giving carsales 100% control and ownership of South Korea’s number one online auto 
classifieds business. The purchase consideration for the remaining 50.1% of KRW205 billion (A$240.8 million) was paid on  
19 January 2018 and funded with new short-term debt facilities entered into with our existing bank syndicate. An additional 
consideration of A$2.6 million for working capital was paid in April 2018.

Pursuant to AASB3, the transaction is treated as a step-acquisition which occurs when the buyer in a business combination has 
a previously held equity interest in a target and acquires an additional interest in the target that results in the buyer obtaining 
control. In a step acquisition scenario, the acquirer is required to revalue it’s existing stake to ‘fair value’ and recognise a gain 
for the excess over the previously held equity interest.

The details of acquisition are below:

(i) Purchase consideration

Purchase consideration – cash outflow
Working capital adjustment
Purchase consideration for the 50.1%

Fair value of pre-existing 49.9% interest
Total purchase consideration

(ii) Net gain on revaluation

$’000
240,794
2,634
243,428

202,755
446,183

In accordance with the accounting policy above, the Group has re-measured its previously held equity interest in SK 
ENCARSALES.COM Ltd at the acquisition date fair value immediately prior to the business combination. The Group has 
recognised a net gain on the step acquisition of A$57 million, being the difference between the acquisition-date fair value  
of its existing 49.9% ownership in SK Encar (A$202.8 million), the carrying value of its investment in SK Encar as an associate 
(A$152.6 million) and the impact of historical foreign exchange movements and hedging losses on the investment balance 
(A$6.8 million). This gain has been recognised as ‘net gain on step acquisition’ in the consolidated income statement.

Fair value of previously held interest
Less: carrying value of SK Encar investment as an associate

Add: reclassification of exchange differences and hedging losses
Net gain on step acquisition

$’000
202,755
(152,564)
50,191

6,828
57,019

132

Annual Report 2018carsales.com Limited(iii) Details on net assets and liabilities acquired

Initial accounting

The assets and liabilities acquired are estimated as follows:

Cash and cash equivalents
Trade and other receivables
Plant and equipment
Intangible assets

Customer relationship
Brands
Computer software

Deferred tax assets
Trade and other payables
Special compensation payment liability
Tax liabilities
Deferred tax liabilities
Other liabilities
Net identifiable assets acquired
Add: Goodwill
Net assets acquired

$’000
30,923
7,523
5,766

38,205
39,656
1,492
671
(5,443)
(7,904)
(3,207)
(17,129)
(3,121)
87,432
358,751
446,183

The goodwill is attributable to SK Encar’s strong position in its market, it’s customer database, brand presence, the high profitability 
of the business and synergies benefits expected to be created by this acquisition. 

Goodwill is not expected to be deductible for tax purposes.

Acquired receivables

The fair value of trade and other receivables includes trade receivables which are expected to be collected in full.

(iv) Revenue and profit contribution

SK Encar contributed revenue of $26.2 million and net profit of $4.2 million for the period from 19 January 2018 to 30 June 
2018. This net profit amount includes amortisation of acquired intangibles.

If the acquisition had occurred on 1 July 2017, the contribution to consolidated revenue and consolidated profit for the Group 
would have been $52.0 million and $7.3 million respectively. Profit has been calculated based on the subsidiary results and 
includes the additional amortisation that would have been charges from 1 July in relation to acquired intangible assets, together 
with the consequential tax effects.

(v) Acquisition-related costs

Acquisition-related costs for this acquisition amounting to $0.5 million have been excluded from the total consideration and have 
been recognised as an expense in the period ended 30 June 2018, within the ‘operations and administration’ line item in the 
consolidated statement of comprehensive income.

(vi) Purchase consideration – cash outflow

Outflow of cash to acquire subsidiary, net of cash acquired

Cash consideration
Less: cash acquired
Add: special compensation liability paid
Net outflow of cash – investing activities

$’000
243,428
(30,923)
7,904
220,409

133

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

(b) Demotores acquisition
On 24th February 2017, carsales.com Ltd acquired 100% acquisition of the Demotores Group which consists of Demotores Chile 
SpA, Demotores S.A, Demotores S.A.S. and Demotores Holding LLC.

Details of the purchase consideration, the net assets acquired and goodwill are as follows:

Purchase consideration:
Cash paid
Working capital adjustment

The assets and liabilities acquired are estimated as follows:
Cash and cash equivalents
Accounts receivable
Plant and equipment
Intangible assets
Trade and other payables
Deferred tax liabilities
Net assets
Add: Goodwill
Net assets acquired

(i) Finalisation of Demotores acquisition accounting

$’000

6,667
(216)
6,451

80
1,275
78
1,847
(861)
(372)
2,047
4,404
6,451

Given that the acquisition occurred close to the previous financial year end, the final net asset valuation and allocation of the 
purchase price to acquired assets was preliminary. In accordance with the Group’s accounting policy, the accounting for the 
acquisition of Demotores Group was finalised during the current year and the preliminary step acquisition balances have been 
updated accordingly.

(ii) Working capital adjustment

A working capital adjustment of $216,000 has been received by carsales.com Ltd from the vendor during the year ended  
30 June 2018. 

134

Annual Report 2018carsales.com Limited22. Related party transactions

(a) Subsidiaries
Interests in subsidiaries are set out in Note 20.

(b) Key Management Personnel compensation

Short-term employee benefits
Deferred short-term employee benefits
Post-employment benefits
Long-term employment benefits
Share-based payments
Other termination

2018  
$
6,369,824
349,102
196,768
62,857
1,010,675
-
7,989,226

2017  
$
7,193,356
227,152
174,590
262,603
(858,250)
986,107
7,985,558

(c) Transactions with other related parties
The following transactions occurred with related parties, the nature of which are described in the Remuneration Report.

Sales of goods and services
Sale of goods and services to related parties

Purchases of goods and services
Purchases of goods and services from related parties

2018  
$

2017  
$

1,316,090

1,318,262

1,424,114

3,461,834

All transactions were made on normal commercial terms and conditions, at market rates and includes transactions with associates.

(d) Outstanding balances arising from sales/purchases of goods and services
The following balances are outstanding at the end of the reporting period in relation to transactions with related parties:

Current receivables (sales of goods and services)
Other related parties

Current payables (purchases of goods and services)
Other related parties

2018  
$

2017  
$

233,982

164,996

524,303

923,774

There is no allowance account for impaired receivables in relation to any outstanding balances, and no expense has been recognised 
in respect of impaired receivables due from related parties.

135

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

23. Deed of cross guarantee
The following controlled entities have entered into a Deed of Cross Guarantee:

Company
carsales.com Ltd
carsales Holdings Pty Ltd
carsales Finance Pty Ltd
Auto Exchange Holdings Pty Ltd
Automotive Data Services Pty Ltd
carsales.com Investments Pty Ltd
Discount Vehicles Australia Pty Ltd
Equipment Research Group Pty Ltd
Webpointclassifieds Pty Ltd
carsales Latam Pty Ltd
carsales Foundation Pty Ltd
carsales Argentina Pty Ltd
Automotive Exchange Pty Ltd
AS1 Holdings Pty Ltd

Financial year entered into agreement
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2016
30 June 2016
30 June 2017
30 June 2018
30 June 2018

The companies that are party to this deed guarantee the debts of the others and represent the ‘Closed Group’ from the date 
of entering into the agreement.

These wholly-owned entities have been relieved from the requirement to prepare a Financial Report and Directors’ Report  
under Class Order 98/1418 (as amended) issued by the Australian Securities and Investments Commission.

(a) Consolidated statement of comprehensive income
Set out below is a consolidated statement of comprehensive income for the year ended 30 June 2018 of the Closed Group.

Consolidated statement of comprehensive income
Revenue from continuing operations
Sale of goods and services
Revenue from continuing operations

Expenses
Costs of sale
Sales and marketing expenses
Service development and maintenance
Operations and administration
Earnings before interest, taxes, depreciation and amortisation

Depreciation and amortisation expense
Finance income
Finance costs
Dividends received
(Loss)/gain on associates fair value adjustment and investment dilution
Profit before income tax
Income tax expense
Profit from continuing operations
Total comprehensive income for the year

Profit is attributable to:
Owners of carsales.com Ltd
Non-controlling interests

136

2018  
$’000

2017  
$’000

300,329
300,329

271,510
271,510

(3,809)
(61,750)
(28,415)
(28,333)
178,022

(9,398)
1,175
(14,530)
14,761
(1,018)
169,012
(48,092)
120,920
109,900

(195)
(56,780)
(20,407)
(30,327)
163,801

(7,251)
992
(7,053)
14,109
(11,656)
152,942
(45,493)
107,449
107,481

120,745
175
120,920

107,449
–
107,449

Annual Report 2018carsales.com Limited(b) Consolidated statement of financial position
Set out below is a consolidated statement of financial position as at 30 June 2018 of the Closed Group.

Consolidated statement of finance position
Current assets
Cash and cash equivalents
Trade and other receivables
Total current assets

Non-current assets
Investments
Available-for-sale financial assets
Property, plant and equipment
Deferred tax assets
Intangible assets
Other receivables
Total non-current assets

Total assets

Current liabilities
Trade and other payables
Borrowings
Other financial liabilities
Current tax liabilities
Provisions
Deferred revenue
Total current liabilities

Non-current liabilities
Borrowings
Other financial liabilities
Provisions
Total non-current liabilities

Total liabilities

Net assets

Equity
Contributed equity
Reserves
Retained earnings
Total equity

2018  
$’000

30,477
53,783
84,260

541,660
19,797
2,925
4,943
108,096
22,442
699,863

2017  
$’000

22,001
41,746
63,747

307,540
13,301
2,885
3,102
91,830
14,742
433,400

784,123

497,147

23,241
246,000
1,300
11,240
5,939
1,066
288,786

204,000
20,349
906
225,255

21,068
–
–
8,818
4,718
6,107
40,711

187,000
–
989
187,989

514,041

228,700

270,082

268,447

119,541
(9,405)
159,946
270,082

105,861
22,838
139,748
268,447

137

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

OTHER
24. Remuneration of auditors
During the year the following fees were paid or payable for services provided by the auditor of the parent entity, its related practices 
and non-related audit firms:

(a) PricewaterhouseCoopers

PricewaterhouseCoopers firm

Audit and review of Financial Reports
Due diligence services

Total remuneration for audit and other assurance services

Taxation services

Tax compliance services, including review of Company income tax returns
International tax consulting and tax advice on mergers and acquisitions

Total remuneration for taxation services

Other services

Other services

Total remuneration for other services
Total remuneration of PricewaterhouseCoopers 

(b) Non-PwC audit firms

Audit and other assurance services

Audit and review of financial statements

Total remuneration for audit and other assurance services
Total auditors’ remuneration

2018  
$

2017  
$

606,447
94,400
700,847

419,850
226,214
646,064

161,671
28,056
189,727

86,526
63,102
149,628

67,867
67,867
958,441

37,850
37,850
833,542

31,529
31,529
989,970

33,039
33,039
866,581

It is the Company’s policy to employ PwC on assignments additional to their statutory audit duties where PwC’s expertise and 
experience with the Company are important. These assignments are principally tax advice and due diligence reporting on acquisitions, 
or where PwC is awarded assignments on a competitive basis. It is the Company’s policy to seek competitive tenders for all major 
consulting projects.

138

Annual Report 2018carsales.com Limited25. Share-based payments
Share-based compensation benefits are provided to employees via the carsales.com Ltd Option Plan.

Total expenses arising from share-based payment transactions recognised during the period as part of employee benefit expense 
were $2,025,000 (2017: ($255,000)).

Employee Option Plan
Set out below are summaries of options and performance rights granted under the plan:

2018  

Grant date Expiry date
Oct 2012 Oct 2017/
Mar 2018
Oct 2013 Oct 2018
Oct 2014 Oct 2019
Oct 2014 Oct 2019
Oct 2015 Oct 2020
Oct 2015 Oct 2020
Oct 2016 Oct 2031
Oct 2016 Oct 2031
Oct 2017 Oct 2032
Oct 2017 Oct 2032

Total

Balance at 
start of  
the year  
Number
195,148

61,141
423,084
104,182
611,160
175,501
886,824
215,336
–
–

Exercise 
price
$5.93

$9.10
$10.71
$0.00
$10.24
$0.00
$12.23
$0.00
$11.41
$0.00

Options 
granted 
during  
the year  
Number
–

Performance 
rights 
granted 
during  
the year  
Number
–

–
–
–
–
–
–
–
365,365
–

–
–
–
–
–
–
–
–
229,941

Total 
exercised 
during  
the year  
Number
(195,148)

Expired or 
lapsed 
during  
the year  
Number
–

Balance at 
the end of 
the year  
Number
–

Vested and 
exercisable 
at end of 
the year 
Number
–

Other*
–

(28,869)
(18,920)
(11,416)
–
(35,691)
–
–
–
–

–
(376,716)
(92,766)
(44,234)
(18,343)
(20,908)
(3,634)
(691)
(435)

–
–
–
–
–
–
–
–
–

32,272
27,448
–
566,926
121,467
865,916
211,702
364,674
229,506

32,272
27,448
–
–
–
–
–
–
–

2,672,376

365,365

229,941

(290,044)

(557,727)

2,419,911

59,720

Weighted average exercise price

$8.74

$11.41

$0.00

$5.59

$8.52

$8.74

$9.84

2017  

Grant date
Oct 2011
Oct 2012

Oct 2013
Oct 2013
Oct 2014
Oct 2014
Oct 2015
Oct 2015
Oct 2016
Oct 2016
Total

Expiry date
Oct 2016
Oct 2017/
Mar 2018
Oct 2018
Oct 2018
Oct 2019
Oct 2019
Oct 2020
Oct 2020
Oct 2031
Oct 2031

Options 
granted 
during  
the year  
Number
–
–

Performance 
rights 
granted 
during  
the year  
Number
–
–

–
–
–
–
–
–
1,377,659
–
1,377,659

–
–
–
–
–
–
–
 332,612
332,612

Balance at 
start of  
the year  
Number
36,257
216,720

374,626
142,001
638,459
219,865
862,520
269,774
–
–
2,760,222

Exercise 
price
$4.69
$5.93

$9.10
$0.00
 $10.71
$0.00
 $10.24
$0.00
 $12.23
$0.00

Total 
exercised 
during  
the year  
Number
(36,257)
(21,572)

Expired or 
lapsed 
during  
the year  
Number
–
–

(18,537)
(30,200)
–
–
–
–
–
–
(106,566)

(294,948)
(111,801)
(215,375)
(115,683)
(251,360)
(94,273)
(3,636)
(632)
(1,087,708)

Balance at 
the end of 
the year  
Number
–
195,148

Vested and 
exercisable 
at end of 
the year 
Number
–
195,148

Other*
–
–

61,141
–
–
–
423,084
–
104,182
–
611,160
–
175,501
–
886,824
(487,199)
(116,644)
215,336
(603,843) 2,672,376

61,141
–
–
–
–
–
–
–
256,289

Weighted average exercise price

$7.44

$12.23

$0.00

$4.38

$7.00

$8.74

$6.69

*Other change reflect options and performance rights outstanding at cessation of employment.

139

Annual Report 2018carsales.com Limited 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued
30 June 2018

The estimate of the weighted average share price at the date of exercise of options exercised regularly during the year ended  
30 June 2018 is estimated to be approximately $13.96 (2017: approximately $11.56).

The weighted average remaining contractual life of share options outstanding at the end of the period was 10.65 years  
(2017: 8.58 years).

The establishment of the carsales.com Ltd Employee Option Plan was undertaken under a prospectus lodged with ASIC in 2000. 
Staff eligible to participate in the plan are those invited by the Board of Directors.

Options and performance rights are granted under the plan for no consideration with conditions including a vesting period and 
expiry date. Senior Executives’ vesting conditions, including EPS targets, are noted in the Remuneration Report on page 66.

Options and performance rights granted under the plan carry no dividend or voting rights.

When exercisable, each option is convertible into one ordinary share in return for payment of the option’s exercise price. Each 
performance rights is convertible into one ordinary share for $0.00 exercise price, upon satisfaction of all vesting requirements.

The exercise price of options is set in advance by the Board of Directors.

Fair value of options and performance rights granted
The assessed fair value at grant date of options granted during the year ended 30 June 2018 is $3.25 (2017: $1.10). The assessed 
value at grant date of performance rights granted during the year ended 30 June 2018 is $12.06 (2017: between $9.49 and $9.86). 
The fair value at grant date is determined using a Black-Scholes option pricing model that takes into account the exercise price, the 
term of the option and performance right, the impact of dilution, the share price at grant date and expected price volatility of the 
underlying share, the expected dividend yield and the risk free interest rate for the term of the option.

The model inputs for options and performance rights granted during the year ended 30 June 2018 included:

Exercise price
Grant date
Expiry date
Share price at grant date
Expected price volatility of the Company’s shares
Expected dividend yield
Risk-free interest rate

Options

2018
$11.41

2017
$12.23

Performance rights
2017
2018
$0.00
$0.00
October 2017 October 2016 October 2017 October 2016
October 2032 October 2031 October 2032 October 2031
$11.05
23.0%
3.8%
1.7%

$11.05
23.0%
3.8%
1.8%

$13.74
25.9%
3.2%
2.5%

$13.74
25.9%
3.2%
2.5%

The expected price volatility is based on historical volatility adjusted for any expected changes to future volatility due to publicly 
available information.

140

Annual Report 2018carsales.com Limited26. Parent entity financial information

(a) Summary financial information

Balance sheet
Current assets
Non-current assets
Total assets

Current liabilities
Non-current liabilities
Total liabilities

Shareholders’ equity
Issued capital
Reserves
Retained earnings
Total equity

Profit or loss for the year

Total comprehensive income

2018  
$’000

2017  
$’000

81,936
902,732
984,668

451,928
232,063
683,991

119,541
16,933
164,203
300,677

57,443
433,914
491,357

28,501
188,215
216,716

105,861
22,864
145,916
274,641

119,911

123,589

120,613

123,618

Recognition and measurement
The financial information for the parent entity, carsales.com Ltd, has been prepared on the same basis as the consolidated 
financial statements, except as set out below.

Investments in subsidiaries

Investments in subsidiaries are accounted for at cost in the financial statements of carsales.com Ltd. Dividends received from 
subsidiaries are recognised in the parent entity’s profit or loss, rather than being deducted from the carrying amount of these 
investments. Investments in subsidiaries are tested for impairment whenever changes in events or circumstances indicate that the 
carrying amount may not be recoverable. Such events may include receipt of dividends, refer Note 16 for details of impairment 
accounting policies.

(b) Contingent liabilities of the parent entity
The parent entity did not have any contingent liabilities as at 30 June 2018 or 30 June 2017.

27. Contingent liabilities
The Group and the parent entity from time to time may incur obligations arising from litigation or other contracts entered into in 
the normal course of business. Neither the Group or parent entity have any material contingent liabilities where the probability of 
outflow in any settlement is greater than remote as at 30 June 2018 or 30 June 2017 other than the associates contingent 
liabilities as set out in Note 20(c).

141

Annual Report 2018carsales.com LimitedNotes to the Consolidated Financial Statements continued
30 June 2018

28. Other accounting policies
The following standards will be applicable in future reporting periods and the Group will adopt the standards upon the operative 
date. The Group is assessing the impact of these standards however they are not expected to have significant impact aside from 
as specifically set out below:

•  AASB 9 Financial Instruments (effective application date for the Group 1 July 2018)

–   AASB’s new impairment model introduces an expected credit loss model when assessing impairment of financial instruments. 
For the Group, this means a change in how the impairment of trade receivables is assessed. These changes are not expected  
to result in a material impact on the financial statements.

•  AASB 15 Revenue from Contracts with Customers (effective application date for the Group 1 July 2018)

–   AASB’s new revenue model is based on the principal that revenue is recognised when control of a good or service transfers 

to a customer – the notion of control replaces the existing notion of risks and rewards. It also clarifies how the consideration 
should be allocated between different deliverables in a contract.

–   Management has assessed the effects of applying the new standard on the Group’s financial statements and has concluded 
that the application of the standard would not result in a material adjustment to the comparative financial information. 
carsales will report for the first time under the new standard for the full year ending June 2019 (interim December 2018) and 
the Group intends to apply the full retrospective approach and will apply the AASB 15 requirements to the comparative period.

 AASB 16 Leases (effective application date for the Group 1 July 2019)

–   AASB 16 will result in almost all leases being recognised on the balance sheet, as the distinction between operating and 

finance leases has been removed. Under the new standard, an asset (the right to use the leased item) and a financial liability 
to pay rentals are recognised. The only exceptions are short-term and low-value leases.

 –  As at the reporting date, the Group had non-cancellable operating lease commitments of $43.8 million, see Note 19. The 
Group has not estimated the amount of right-of-use assets and lease liabilities that will have to be recognised on adoption 
of the new standard and how this may affect the Group’s profit or loss. The new standard is mandatory for carsales for the 
full year ending June 2020 and at this stage, the Group does not intend to adopt the standard before its effective date. The 
Group has not yet determined which transition approach to apply.

29. Events occurring after the reporting period
On 3rd July 2018 carsales.com Ltd successfully completed the refinance of its syndicated revolving loan facilities. Pursuant to this 
refinance, the Company established a new A$545.0 million debt facility under a Common Terms Deed (CTD) documentation 
structure, as follows:

Tranche
Tranche A
Tranche B
Total

Commitment ($m)
$335.0
$210.0
$545.0

Drawn at close ($m)
$335.0
$115.0
$450.0

Maturity date
5 July 2021
4 July 2023

At close, the loan facilities provided under the Company’s existing $511 million facility, of which $246.0 million were classified as 
current were repaid in full and cancelled.

Six financiers are part of the new syndicate and each of these financiers entered into a bilateral facility agreement with the 
Company under the CTD documentation structure. The new syndicate comprises NAB, ANZ, HSBC, Westpac Banking Corporation, 
MUFG Bank Ltd and Bank of China. 

Borrowings under the new debt facilities bear interest at a floating rate of BBSY Bid plus a margin, with margin based on a net 
leverage ratio of the Group. 

On 4th July 2018, the Company also entered into AUD:KRW Non-Deliverable Cross Currency Swaps with the syndicate banking 
group with a total notional value of A$335.0 million, with A$125.0 million having a maturity of 3 years and A$210.0 million a 
maturity of 5 years. These derivative instruments swap AUD floating rates with South Korean Won Fixed rates, thus synthetically 
creating A$335.0 million of fixed rate debt. These swaps will be treated as a hedge of the net investment in SK ENCARSALES.COM Ltd 
from inception.

Aside from this refinance, no matter or circumstance has occurred subsequent to period end that has significantly affected,  
or may significantly affect, the operations of the Group the results of those operations or the state of affairs of the Group or 
economic entity in subsequent financial years.

142

Annual Report 2018carsales.com LimitedDirectors’ Declaration continued
Directors’ Declaration
30 June 2018
30 June 2018

In the Directors’ opinion:

(a)  the financial statements and notes set out on pages 91 to 142 are in accordance with the Corporations Act 2001, including:

(i)  Complying with Accounting Standards, the Corporations Regulations 2001 and other mandatory professional 

reporting requirements.

(ii)  Giving a true and fair view of the consolidated entity’s financial position as at 30 June 2018 and of its performance 

for the financial year ended on that date.

(b)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due 

and payable.

The basis of preparation confirms that the financial statements also comply with International Financial Reporting Standards  
as issued by the International Accounting Standards Board.

The Directors have been given the declarations by the Managing Director and CEO, and Chief Financial Officer required by 
section 295A of the Corporations Act 2001.

Cameron McIntyre
Managing Director and CEO

Melbourne
21 August 2018

143

Annual Report 2018carsales.com LimitedIndependent Auditor’s Report continued
Independent Auditor’s Report
To the members of carsales.com Limited
To the members of carsales.com Limited

Report on the audit of the financial report
Our opinion
In our opinion:

The accompanying financial report of carsales.com Limited (the Company) and its controlled entities (together the Group or carsales) 
is in accordance with the Corporations Act 2001, including:

(a)   giving a true and fair view of the Group’s financial position as at 30 June 2018 and of its financial performance for the year  

then ended 

(b)  complying with Australian Accounting Standards and the Corporations Regulations 2001.

What we have audited
The Group financial report comprises:

•   the consolidated statement of financial position as at 30 June 2018

•  the consolidated statement of comprehensive income for the year then ended

•  the consolidated statement of changes in equity for the year then ended

•   the consolidated statement of cash flows for the year then ended

•  the notes to the consolidated financial statements, which include a summary of significant accounting policies

•   the directors’ declaration.

Basis for opinion
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those standards are further 
described in the Auditor’s responsibilities for the audit of the financial report section of our report.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We are independent of the Group in accordance with the auditor independence requirements of the Corporations Act 2001 and  
the ethical requirements of the Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional 
Accountants (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled our other ethical 
responsibilities in accordance with the Code.

PricewaterhouseCoopers, ABN 52 780 433 757
2 Riverside Quay, SOUTHBANK VIC 3006, GPO Box 1331, MELBOURNE VIC 3001
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au

Liability limited by a scheme approved under Professional Standards Legislation.

144

Annual Report 2018carsales.com LimitedOur audit approach
An audit is designed to provide reasonable assurance about whether the financial report is free from material misstatement. 
Misstatements may arise due to fraud or error. They are considered material if individually or in aggregate, they could reasonably  
be expected to influence the economic decisions of users taken on the basis of the financial report.

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial report 
as a whole, taking into account the geographic and management structure of the Group, its accounting processes and controls  
and the industry in which it operates.

Materiality
•  For the purpose of our audit we used overall materiality of $9.1 million, which represented approximately 5% of the Group’s 

adjusted profit before income tax. Profit before income tax was adjusted to exclude the net gain recognised on the step 
acquisition of SK ENCARSALES.COM Limited (SK Encar) of $57.0 million.

•  We applied this threshold, together with qualitative considerations, to determine the scope of our audit and the nature,  
timing and extent of our audit procedures and to evaluate the effect of misstatements on the financial report as a whole.

•  We chose Group profit before income tax because in our view, it is the benchmark against which the performance of the 

Group is most commonly measured and it is a generally accepted benchmark. We adjusted profit before income tax to add 
back the net gain recognised on the step acquisition of SK Encar, because it represented a significant one-off gain that did  
not affect the underlying operations of the Group.  

•  We utilised a 5% threshold based on our professional judgement, noting it is within the range of commonly acceptable 

thresholds. 

Audit scope
•  Our audit focused on where the Group made subjective judgements; for example, significant accounting estimates involving 

assumptions and inherently uncertain future events.

•  carsales operates across five operating segments, being online advertising services, data, research and services, Latin America, 

Asia and finance and related services. Its head office function is based in Melbourne, Australia.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
report for the current period. The key audit matters were addressed in the context of our audit of the financial report as a whole, 
and in forming our opinion thereon, and we do not provide a separate opinion on these matters. Further, any commentary on the 
outcomes of a particular audit procedure is made in that context. We communicated the key audit matters to the Audit and Risk 
Management Committee.

145

Annual Report 2018carsales.com LimitedIndependent Auditor’s Report continued continued
Independent Auditor’s Report continued
To the members of carsales.com Limited
To the members of carsales.com Limited

Key audit matter

How our audit addressed the key audit matter

Carrying value of goodwill related to Stratton  
Finance Group

Refer to note 16 Intangible assets

Included within Intangible assets at 30 June 2018 is the  
goodwill for Stratton Finance Group of $58.7 million  
(30 June 2017: $58.7 million). We focussed on impairment 
testing for Stratton due to the impact of volume capacity 
constraints experienced by a major lender in FY17.

The impairment test was undertaken using a value in use 
discounted cash flow model as described in note 16 (b) of the 
financial report. The following assumptions were judgemental:

We evaluated the cash flow forecasts used to assess the  
carrying value of the Stratton Finance Group cash generating 
unit. This included:

•  compared the budgeted cash flows for FY19 used in the 

model with the FY19 budget

•  considered the key factors and underlying drivers for growth 

in the context of Stratton Finance Group’s future plans

•  tested the calculations in the cash flow model for 

•  Five year cash flow forecast sourced from the FY19 budget 

mathematical accuracy.

and long term forecasts for FY20 to FY23

•  The long term growth rate applied to the forecast cash  

flows in the terminal year

•  Discount rate used to discount the estimated cash flows.

Management have included disclosure in the financial  
report detailing the impact of reasonably possible changes  
in key assumptions on the level of headroom in the  
impairment model.

We considered this to be a key audit matter because the 
goodwill is material, the calculated recoverable amount  
was sensitive to a reasonably possible change in certain 
assumptions and there was judgement involved in  
determining the key assumptions.

We compared actual EBITDA for FY16 to FY18 to the Board 
approved budget for the same period. This was done in order  
to assess the level of historical accuracy of cash flow forecasts.

With the assistance of our valuation experts, we evaluated the 
appropriateness of the discount rate and long term growth rate 
assumptions used in the cash flow forecast, by comparing them 
to our independently calculated acceptable range.

We performed a sensitivity analysis by reducing cash flow growth 
rates, terminal growth rates and increasing the discount rate.

We also considered the adequacy of disclosures made in relation 
to impairment testing of the assets in the cash generating unit in 
light of the requirements of Australian Accounting Standards.

146

Annual Report 2018carsales.com LimitedKey audit matter

How our audit addressed the key audit matter

Accounting for the SK Encar business combination

Refer note 21 (a) Business combinations and disposals

On 19 January 2018 carsales acquired the remaining 50.1%  
of SK Encar, giving carsales 100% control of the online auto 
classifieds business. Total purchase consideration was  
$446.2 million.

The transaction was accounted for as a step acquisition in 
accordance with Australian Accounting Standards. This involved 
a number of complex judgements by the Group including:

•  Estimation of fair value of carsales’ existing 49.9% holding  
in SK Encar including the allocation of a control premium. 
The fair value uplift was required to be recorded as a gain 
under Australian Accounting Standards.

•  Calculation of net foreign exchange gains relating to carsales’ 
existing investment in SK Encar previously recognised in other 
comprehensive income, that were reclassified to profit or loss.

•  Identification of acquired assets and liabilities and estimation 
of fair value for initial recognition, particularly the customer 
relationship asset and SK Encar brand name. carsales was 
assisted by an independent valuation expert.

•  Determination that the special compensation payment  
related to the recipients’ previous employment and the 
associated accounting treatment.

Accounting for the acquisition of SK Encar was a key audit 
matter given its financial significance to the carsales Group  
and the extent of judgements involved.

Assisted by PwC valuation experts in aspects of our work,  
our procedures included the following, amongst others:

•   Evaluated the Group’s accounting against the requirements  

of Australian Accounting Standards, and the sale and 
purchase agreement.

•   Assessed the fair value of acquired assets and liabilities 

recognised, including:

  –   considered the discount rate assumption

  –   evaluated key assumptions including the attrition rate  
used to value the customer relationship asset and the 
royalty rate used to value the SK Encar brand name

  –   assessed the valuation methodology in light of the 

requirements of Australian Accounting Standards

  –   assessed the competence and capability of the  

Group’s expert.

•   Checked that the fair value of carsales’ existing 49.9%  

was consistent with the acquisition price paid for SK Encar  
and the control premium was within an acceptable range.

•   Checked the gain on remeasurement of the previously  

held interest was recognised in the profit or loss.

•   Considered the adequacy of the business combination 
disclosures in light of the requirements of Australian 
Accounting Standards.

147

Annual Report 2018carsales.com LimitedIndependent Auditor’s Report continued continued
Independent Auditor’s Report continued
To the members of carsales.com Limited
To the members of carsales.com Limited

Key audit matter

How our audit addressed the key audit matter

Carrying value of equity accounted investment  
in Webmotors S.A.

Refer to note 20 (c) Interests in associates

At 30 June 2018 the investment in associate Webmotors S.A. 
was $58.8 million (30 June 2017: $63.7 million). The investment 
was tested for impairment due to previous declines in the 
Brazilian economy.

We evaluated the cash flow forecasts used to assess the carrying 
value of carsales’ investment in Webmotors S.A. This included 
comparing the budgeted cash flows used in the model with  
the budget formally approved by the Board.

The investment was tested for impairment using a value  
in use discounted cash flow model as set out in note 20 (c)  
of the financial report. The following assumptions were 
judgemental:

•  Five year cash flow forecast sourced from the FY19 budget 

and long term forecasts for FY20 to FY23

We also assessed the cash flow forecasts in the model by 
considering the key factors and underlying drivers for growth  
in the context of Webmotors S.A.’s future plans.

We tested the calculations in the cash flow model for 
mathematical accuracy.

•  The long term growth rate applied to the forecast cash  

flows in the terminal year

•  Discount rate used to discount the estimated cash flows.

We compared actual performance to budget for FY17 and  
the first half of FY18. This was done in order to assess the level 
of historical accuracy of cash flow forecasts.

We considered this to be a key audit matter because the 
investment in Webmotors S.A. is material and there is  
judgement involved in determining the key assumptions  
to be used for the purposes of impairment testing.

With the assistance of our valuation experts, we evaluated the 
appropriateness of the discount rate and long term growth rate 
assumption used in the cash flow forecast, by comparing them 
to our independently calculated acceptable range.

We performed a sensitivity analysis by reducing cash flow growth 
rates and increasing the discount rate.

We also considered the adequacy of disclosures made in relation 
to impairment testing in light of the requirements of Australian 
Accounting Standards.

148

Annual Report 2018carsales.com LimitedOther information
The directors are responsible for the other information. The other information comprises the information included in the annual 
report for the year ended 30 June 2018, but does not include the financial report and our auditor’s report thereon. 

Our opinion on the financial report does not cover the other information and accordingly we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the financial report, our responsibility is to read the other information identified above and, in doing 
so, consider whether the other information is materially inconsistent with the financial report or our knowledge obtained in the 
audit, or otherwise appears to be materially misstated.

If, based on the work we have performed on the other information, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard.

Responsibilities of the directors for the financial report
The directors of the Company are responsible for the preparation of the financial report that gives a true and fair view in accordance 
with Australian Accounting Standards and Corporations Act 2001 and for such internal control as the directors determine is 
necessary to enable the preparation of the financial report that gives a true and fair view and is free from material misstatement, 
whether due to fraud or error.

In preparing the financial report, the directors are responsible for assessing the ability of the Group to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors 
either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial report
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of 
assurance, but is not a guarantee that an audit conducted in accordance with Australian Auditing Standards will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of the financial report.

A further description of our responsibilities for the audit of the financial report is located at the Auditing and Assurance Standards 
Board website at: http://www.auasb.gov.au/auditors_responsibilities/ar1.pdf. This description forms part of our auditor’s report.

Report on the remuneration report
Our opinion on the remuneration report
We have audited the remuneration report included in pages 57 to 84 of the directors’ report for the year ended 30 June 2018.

In our opinion, the remuneration report of carsales.com Limited for the year ended 30 June 2018 complies with section 300A  
of the Corporations Act 2001.

Responsibilities
The directors of the Company are responsible for the preparation and presentation of the remuneration report in accordance  
with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the remuneration report,  
based on our audit conducted in accordance with Australian Auditing Standards. 

PricewaterhouseCoopers 

Lisa Harker 
Partner 

Melbourne 
21 August 2018

149

Annual Report 2018carsales.com LimitedShareholder Information continued
Shareholder Information
30 June 2018
30 June 2018

The shareholder information set out below was applicable as at 30 June 2018.

A. Distribution of equity securities

Holding
1 – 1,000
1,001 – 5,000
5,001 – 10,000
10,001 – 100,000
100,001 and over

Class of equity security

Ordinary shares

Options and 
performance 
rights
4
33
9
31
6
83

Redeemable 
preference 
shares
–
–
–
–
–
–

Shares
9,905
6,392
792
440
81
17,610

Convertible 
notes
–
–
–
–
–
–

There were 275 holders of less than a marketable parcel of ordinary shares.

150

Annual Report 2018carsales.com LimitedB. Equity security holders

Twenty largest quoted equity security holders
The names of the twenty largest holders of quoted equity securities are listed below:

Name
HSBC Custody Nominees (Australia) Limited
J P Morgan Nominees Australia Limited
Citicorp Nominees Pty Limited
BNP Paribas Nominees Pty Ltd 
National Nominees Limited
BNP Paribas Noms Pty Ltd 
Essena Pty Ltd
Citicorp Nominees Pty Limited 
Billkaren Pty Ltd 
Australian Foundation Investment Company Limited
Four Us Pty Ltd
Citicorp Nominees Pty Limited 
Mr Andrew Gajtan Curmi
Australian Foundation Investment Company Limited
Gregory Paul Roebuck
Mrs Anne Beirne
Milton Corporation Limited
Steven Kloss Pty Ltd 
AMP Life Limited
Kilienz Pty Ltd 

Options and performance rights issued under the carsales.com  
Employee Option Plan to take up ordinary shares

Ordinary shares

Number  
held
84,488,522
41,665,126
15,353,191
9,511,453
7,091,044
4,284,590
3,281,284
2,133,090
2,075,500
2,070,449
1,926,555
1,174,766
1,160,500
1,106,389
1,073,968
1,000,000
995,000
987,000
964,945
818,048
183,161,420

Percentage 
of issued 
shares
34.8
17.1
6.3
3.9
2.8
1.8
1.4
0.9
0.9
0.9
0.8
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.3
75.4

Number  
on issue

Number  
of holders

2,419,911

83

151

Annual Report 2018carsales.com LimitedShareholder Information continued
30 June 2018

C. Substantial holders
Substantial holders in the Company are set out below:

Hyperion Asset Management

D. Voting rights
The voting rights attaching to each class of equity securities are set out below:

Number held
13,386,553

Percentage
5.5

(a) Ordinary shares
On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each share 
shall have one vote.

(b) Options
No voting rights.

152

Annual Report 2018carsales.com LimitedCorporate Directory

Directors
Richard Collins
(Non-Executive Chair) 
(Appointed Chair on 23 March 2018 – formerly  
Non-Executive Deputy Chair)

Cameron McIntyre
(Managing Director and CEO)

Jeffrey Browne
(Non-Executive Chair) 
(Retired 23 March 2018)

Wal Pisciotta OAM
(Non-Executive Director)

Pat O’Sullivan
(Non-Executive Director)

Kim Anderson
(Non-Executive Director)

Edwina Gilbert
(Non-Executive Director)

Kee Wong
(Non-Executive Director) 
(Appointed 9 July 2018)

Steve Kloss
(Alternate Non-Executive Director)

Company secretary
Nicole Birman

Registered office
Level 4, 449 Punt Road
Richmond Vic 3121
T +61 3 9093 8600
F +61 3 9093 8697
carsales.com.au

Share registry
Computershare Ltd
452 Johnston Street
Abbotsford Vic 3067
T +61 3 9415 4000
F +61 3 9473 2500
computershare.com

External auditor
PricewaterhouseCoopers
2 Riverside Quay
Southbank Vic 3006

Stock Exchange
carsales.com Ltd is a public 
company listed with the Australian 
Securities Exchange Limited

ASX: CAR

153

Annual Report 2018carsales.com Limited