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Annual Report 2019carsales.com Ltdcarsales.com Ltd (ASX: CAR) is the largest 
online automotive, motorcycle and marine 
classifieds business in Australia, attracting more 
Australians interested in buying and selling cars, 
motorcycles, trucks, caravans and boats than  
any other group of websites. 
Together with its subsidiaries employing more than 600 people 
in Australia and 1200 globally, carsales develops world-leading 
technology and advertising solutions that empower people to 
move freely through our marketplaces. 
The carsales.com Ltd Network has operations across the world 
and has interests in leading automotive classifieds businesses in 
Brazil, South Korea, Mexico, Chile and Argentina. 
Contents
Our Purpose  
Our Business  
Our Global Presence  
Our Operations  
Financial Performance 
Chair and CEO letter 
Our Strategy 
Our Australian Business 
Our Australian Commercial Business 
Our Australian Consumer Business 
Our International Businesses 
Future Horizons 
Data and Innovation at carsales 
Directors’ Report 
Directors’ Report – People 
Corporate Governance 
Environmental, Social and  
Governance Report  
Our Environmental Commitments 
Our Board 
Our Executive Leadership Team 
Our Remuneration Chair’s Letter 
Remuneration Report 
Other Directors’ Report Disclosures 
2
4
6
7
8
10
13
14
16
20
24
28
30
32
36
42
42
43
44
46
48
49
78
Auditor’s Independence Declaration   82
Financial Statements 
Directors’ Declaration  
Independent Auditor’s Report 
Shareholder Information 
Corporate Directory 
83
150
151
157
159
carsales.com Ltd
Annual Report 2019
1
Our Purpose
We empower people 
to move freely through 
our world-leading 
marketplaces. 
2
carsales.com Ltd
Annual Report 2019
We focus on successful outcomes  
for our customers
Innovation is part of our DNA
Our products and services are frictionless 
and we are easy to deal with
We think ‘global first’ 
We aspire to give our customers the know-
how and confidence to transact
Our team never settles and always strives 
for world-class customer-centric solutions
carsales.com Ltd
Annual Report 2019
3
Our Business
carsales is the No.1 online 
automotive classifieds 
business in Australia, with  
a growing global presence  
in Asia and Latin America. 
4
carsales.com Ltd
Annual Report 2019
“ From an innovative disruptor to a clear 
industry leader - today carsales is the 
go-to place to buy and sell vehicles in 
Australia. Our growing global footprint 
in 11 countries with around 1200 
employees positions us well for long-
term sustainable growth.”
carsales was established in 1997 and quickly grew to become 
Australia’s number one online destination for buying and selling 
cars, motorcycles, trucks, boats, caravans and machinery.  
We seek to empower our customers, making buying and 
selling vehicles easy and convenient for everyone – consumers, 
dealers and manufacturers alike.
In Australia we provide a range of classified advertising services 
across our network of sites to dealers, consumers and corporate 
customers. Our offering is enhanced by our other value-added 
services such as software services, specification data, vehicle 
news and reviews, stocking and pricing tools for dealers, data 
and insights for all of our customers, finance, inspections, 
warranty and tyre products. 
Our Australian classified network of sites has more inventory, 
more unique visitors, deeper engagement and is trusted by more 
consumers than any of our competitors. carsales’ commercial 
customers are core to the strength of the business and we 
continue to innovate to deliver new solutions and results that 
support and improve the success of their businesses.
carsales built its name in Australia and today our know-how 
and industry leading platforms extend across the globe. We 
continue to broaden the reach of our operations with interests 
in leading classified marketplaces in high-growth, developing 
markets in Brazil, South Korea, Chile, Mexico and Argentina. 
We leverage our world-class technology and IP to accelerate 
the growth of our eco-systems in each market to deliver 
world-class customer-centric solutions which help all 
customers buy, sell and own with confidence.
carsales is a WGEA employer of choice and is White Ribbon 
accredited with a workforce of over 1200 highly talented  
and motivated people globally. From our origins as a technology 
start-up, innovation has remained a part of our DNA. It reflects 
our desire to be not only a global leader in terms of customer 
outcomes and shareholder returns, but also to be an employer 
of choice and a genuinely impactful corporate citizen.
carsales.com Ltd
Annual Report 2019
5
Our Global Presence
We have a huge global presence and 
are a global leader in digital automotive 
advertising. Our international markets 
represent a massive opportunity, with 
7x more cars sold in our international 
markets than Australia¹.
Mexico
•  FTEs: 72
Chile
•  FTEs: 50
•  c.40,000 listings
•  c.85,000 listings
•  c.3m visits per month
•  c.5m visits per month
China, Malaysia,  
Thailand & NZ
Malaysia, Indonesia  
& Thailand (11.8% stake)
•  FTEs: 32
•  FTEs: 403
•  c.400,000 listings
•  c.11m visits per month
Brazil (30% stake)
•  FTEs: 166
Argentina
•  FTEs: 39
South Korea
•  FTEs: 210
Australia
•  FTEs: 6362 
•  c.520,000 listings
•  c.25,000 listings
•  c.100,000 listings
•  c.210,000 listings
•  c.28m visits per month
•  c.1m visits per month
•  c.18m visits per month
•  c.24m visits per month
1.  Includes South Korea, Argentina, Brazil, Chile and Mexico. Source: New car volumes: MarkLines Automotive Portal (TSE: 3901) Used car volumes: management estimates. 
2. Excludes Stratton. 
All businesses 100% owned unless otherwise stated.
6
carsales.com Ltd
Annual Report 2019
Our Operations
Our Global  
Markets
Our Australian 
Markets
Our People
>1billion user sessions 2.47x more time
93%
per annum on all carsales sites  
around the world1
spent on carsales.com.au than nearest 
competitor in Australia2
of our people feel that our work  
environment is open and inclusive
>32,500 car dealer
customers around the world3
>144,000 inspections 85%
per annum conducted by RedBook 
Inspect in Australia in FY19
of our people believe that management 
genuinely cares about their wellbeing
>850k cars for sale
around the world at any point  
in time3
>90%
Certified 
of Australian car dealers are on the 
carsales platform4
as Great Place To Work® employer 2018 
and 2019 Top Graduate Employer
5 countries
in which we have leading positions5
Most preferred
Accredited
site for buying and selling cars in  
Australia (+378% vs nearest competitor)6
WGEA Employer of Choice and 
White Ribbon employer
1. Period: Jul-18 – Jun-19. Source Google Analytics - Includes sessions on desktop, mobi and app for the following sites: carsales.com.au, redbook.com.au, motoring.com.au, 
boatsales.com.au, bikesales.com.au, caravancampingsales.com.au, trucksales.com.au, constructionsales.com.au, farmmachinerysales.com.au, carfacts.com.au, carpoint.com.au, 
boatpoint.com.au, RedBookinspect.com.au, soloautos.mx, chileautos.cl, demotores.com.ar, encar.com and webmotors.com.br. 2. Source: Nielsen DCR, June 2019. 3. Aggregate from 
automotive websites in Australia, South Korea, Brazil, Mexico, Argentina and Chile as at 30 June 2019. 4. IBISWorld Motor Vehicle Dealers - Australia Market Research Report, total 
carsales subscribers / total dealers. 5. In countries with controlling stakes: Australia, Brazil, South Korea, Argentina and Chile. 6. Study conducted by independent research agency, 
Nature Pty Ltd, “market brand health tracker 2019” June 2019. You said you would go to the following for buying a new / used / selling car. If you had to choose one tomorrow, 
which one would you most prefer? 
7
Annual Report 2019carsales.com LtdFinancial Performance
Revenue**
Adjusted EBITDA*
Adjusted NPAT*
$417.5m
up 11% year on year
$210.1m
up 7% year on year
$131.3m
up 3% year on year
CAGR 13%
CAGR 10%
CAGR 8%
417.5
376.9
210.1
196.1
131.3
127.8
116.6
106.1
319.0
166.0
154.5
97.9
283.1
142.7
254.5 
FY15
FY16
FY17
FY18
FY19
FY15
FY16
FY17
FY18
FY19
FY15
FY16
FY17
FY18
FY19
($ millions)
($ millions)
($ millions)
* 
** 
 Adjusted EBITDA and NPAT stated above is on a continuing basis and post non-controlling interests and excludes certain non-recurring or non-cash items relating to restructuring, 
bad debts, financing, investments and acquired intangible amortisation.
 FY18 revenue, EBITDA and Adjusted NPAT have been restated to reflect the adoption of AASB15. FY15-FY17 figures have not been restated as the impact would not be material.
8
carsales.com Ltd
Annual Report 2019
Year ended 30 June 2019
Revenue 
Online Advertising Services
Data, Research and Services
carsales Asia
carsales Latin America
Total revenue
Total operating expenses 
Adjusted EBITDA*
EBITDA margin
Depreciation and amortisation
EBIT
Net finance costs
Profit before tax
Income tax expense
Profits from associates
Non-controlling interests (NCI)
Adjusted NPAT*(continuing)
Adjustments
Reported net profit after tax (continuing) 
Reported net profit after tax (discontinued)
A$ millions
Growth
FY19
FY18** 
$m
%
300.1
43.2
65.1
9.1
417.5
(207.4)
296.8
42.2
29.7
8.2
376.9
(180.8)
 3.3 
1.0
35.4
0.9
40.6
(26.6)
1%
2%
119%
11%
11%
(15%)
196.1
210.1
50.3% 52.0%
(11.7)
(16.2)
14.0
7%
(4.5)
(38%)
193.9
(13.4)
184.4
(9.7)
9.5
(3.7)
5%
(38%)
180.5
(53.3)
3.7
0.4
174.7
(52.5)
6.6
(1.0)
 5.8
 (0.8)
 (2.9)
 N/A
3%
(1%)
(44%)
N/A
131.3
2.0
127.8
54.5
 3.5
 (52.5)
3%
N/A
133.3
(48.0)
182.3
2.3
 (49.0)
(50.3)
(27%)
(2187%)
Adjusted earnings per share (cents)* 
Reported earnings per share from continuing operations (cents)*
53.9
54.7
52.7
75.2
 1.2
 (20.5)
2%
(27%)
* 
** 
 Adjusted EBITDA and Adjusted NPAT stated above is on a continuing operations basis and post non-controlling interests and excludes certain non-recurring or non-cash 
items related to restructuring, bad debts, financing, investments and acquired intangible amortisation. 
 FY18 revenue, EBITDA and Adjusted NPAT have been restated to reflect the adoption of AASB15. 
9
Annual Report 2019carsales.com Ltd 
 
Chair and CEO letter
Pat O’Sullivan
Non-Executive 
Chair
Cameron McIntyre
Managing Director  
and CEO
We are very pleased with the Company’s 
performance and our ability to respond to 
challenging market conditions in order to deliver 
continued growth while investing for the long 
term. This result is testament to the strength, 
resilience and diversified nature of our business, 
as well as our investment in new products and 
entry into new markets.
We are pleased to report another year of solid financial 
performance with revenue up 11% on pcp to $417.5m.  
In more challenging economic conditions, our core classifieds 
businesses continue to perform well, with our dealer business 
proving resilient with 7% revenue growth on pcp. Our 
international companies continue to grow and we are pleased 
with the contributions each has made over the past 12 months.
Adjusted earnings before interest, tax, depreciation and 
amortisation (EBITDA) was up 7% to $210.1m with EBITDA 
margins contracting slightly to 50.3%. This performance 
reflects the ongoing expansion of margins in our core  
business, as the Company continues to utilise its operating 
leverage, offset by lower margins in our early stage businesses.
Adjusted Net Profit After Tax (NPAT) increased 3% to $131.3m 
reflecting strong returns to shareholders in a year of continued 
investment in the business for long-term growth.
10
Our Purpose and Strategy
Over the past 12 months we have refreshed our purpose  
and strategy to reflect the evolution of global automotive  
and mobility markets and focus on the opportunities that  
lie ahead. Our purpose, “empowering people to move  
freely through world-leading marketplaces” reflects both  
our heritage as a classified advertising business and the 
complementary products and services that are now vital  
to consumers as they make mobility choices. Our strategic 
evolution reflects the growing significance of our international 
businesses as part of the Group’s operations and future as we 
leverage more of our Australian IP and technology globally. 
Operational Performance
The continued growth of the business over the last 12 months 
has been particularly pleasing given the impact of challenging 
economic conditions on consumer sentiment during the period. 
Our diverse revenue streams and ongoing commitment to 
developing new products and entering new markets have 
stood the business in good stead at a time when Australian 
market conditions for new vehicle sales have been adversely 
impacted by economic uncertainty, tightening credit availability 
and the impact of falling property values. At an industry level, 
changes to lending regulations for dealers, challenges in 
sourcing new car stock from Europe and car companies 
reducing advertising budgets have all been headwinds.
Annual Report 2019carsales.com LtdWhilst the market for new cars has been challenging, the  
used car market has continued to grow. During the year we 
recorded growth in used car lead volumes, a decline in average 
time to sell and excellent growth in traffic to the carsales site. 
This is a testament to the ongoing strength of the carsales 
brand as Australia’s No.1 site for buying and selling cars  
and demonstrates the counter cyclical characteristics of our 
business model and strength of our diversified earnings base.
As the market leader, we have been working hard to develop 
new car advertising solutions for our customers. Innovation  
in this area has culminated in several changes to our new  
car advertising products which has led to a positive customer 
response and an increase in new car inventory on the 
carsales site. 
Our international businesses have continued to show great 
progress over the past 12 months. In January last year we 
acquired the remaining 50.1% of SK Encar from the SK business 
in South Korea and since then we have helped the business 
define its growth agenda and potential. Webmotors in Brazil  
is going from strength to strength and is in an excellent position  
to continue to grow over the coming years. Our investments  
in other parts of Latin America are also progressing well as we 
focus on driving operational performance and move towards 
strengthening earnings.
The past 12 months have seen significant technology 
innovation and development for both our Australian and 
international markets. Our technology hub in Chile has 
continued to improve its product development capability  
and technical operational support (increased support outside  
of the normal operational hours). At the same time the 
business has undergone significant investment in globalising  
its technology platforms. We expect to see global platform 
parity across much of our technology from early FY20 which 
will be beneficial for our existing markets and enhance our 
ability to enter new markets.
In December 2018 we elected to write down our 50.1% 
investment in Stratton Finance largely due to the impact  
of regulatory changes in lending, the tightening of credit 
availability and impact that this was having on Stratton’s  
core business. 
Following a strategic review in June, the Board took the 
decision to treat the Stratton business as an asset held for  
sale on the carsales FY19 Balance Sheet. We continue to 
believe that the finance market is attractive in supporting  
our core business over the long-term and will continue to 
develop opportunities for customers in this part of the  
market in the future.
“ Our international 
businesses 
have continued 
to show great 
progress over 
the past twelve 
months”
11
Annual Report 2019carsales.com LtdChair and CEO letter continued
At the Annual General Meeting we announced a disappointing 
start to the financial year for our display advertising sales 
which had been partly the result of market conditions as  
well as our upfront trading performance. The team worked 
hard throughout the remainder of the year to address these 
challenges and it’s pleasing to see this performance improve 
particularly in Q4 of FY19.
Board & Governance Changes
Over the past 12 months there have been a number of 
developments at Board level. In January 2019 Richard Collins 
retired as Chair of the Board after 19 years of excellent service 
as a Director and was replaced by Pat O’Sullivan. Pat has been 
a Director since 2007 and was previously the Chair of the 
Audit and Risk Management Committee. 
As the business has continued to evolve in size and complexity 
the Board took the decision to establish a separate Risk 
Management Committee. The newly formed Risk Management 
Committee is now being chaired by Edwina Gilbert.
In May 2019 we announced the appointment to the  
Board of David Wiadrowski. David brings to carsales 25 years 
of experience with PricewaterhouseCoopers where he had  
a focus on technology, infocoms, entertainment and media  
and was the lead audit partner for a number of major media 
companies. David was appointed to the position of Chair  
of the Audit Committee in May 2019.
People & Culture
Our people and culture have always been critical to the 
business’ success. Our staff turnover levels have remained  
at near record lows and staff engagement measures have 
continued to be strong, as demonstrated by our Great Place  
To Work® certification in July this year.
The success and popularity of the carsales Graduate Program 
has continued this year as demonstrated by more than 1,000 
applications being received for four positions available. 
Pleasingly, the Company was ranked fourth on the AAGE 
(Australian Association of Graduate Employers) Top Graduate 
Employers list for 2019 after only our first year of running the 
graduate program. 
As a business we pride ourselves on our inclusive work 
environment. In fact 93% of our people feel that our work 
environment is open, inclusive and that we accept individual 
difference. This inclusiveness is not only important to our  
culture but provides us with a distinct competitive advantage  
in attracting and retaining talent. Aside from our ongoing 
WGEA Employer of Choice accreditation, we also became  
proud members of Welcome Here and Inclusive Australia in 2019. 
12
Driving greater employee engagement with our strategy and 
purpose was identified as a key priority during the year. The 
Executive Leadership Team led a campaign to engage employees 
on our strategic program called GPS2022 which included 
focusing on the things that are important to us as an 
organisation as well as where we see ourselves in the future.
As part of the journey to becoming a truly global company  
this year we included the international businesses in our CEO 
Scholarship awards and Employee Opinion Surveys (EOS) and 
launched a global code of conduct and a whistle-blower policy 
to ensure that we maintain the high standards of our 
organisation at a global level. 
Debt & Capital Management
The Company regularly reviews its capital structure to ensure we 
are maximising shareholder returns. The Group’s $545m debt 
funding facility provides significant flexibility when considering 
future capital management opportunities as well as corporate 
development. The Board has declared a final FY19 dividend 
payment of 25.0 cents per share fully franked, bringing the  
total FY19 dividends to 45.5 cents per share and representing  
an increase year on year of 3%. The Board believes that the 
current dividend payout ratio of 85% reflects an appropriate 
balance between profit distribution to shareholders and 
reinvestment in the future growth in earnings.
Towards a Successful FY20
FY20 promises to be another year of significant opportunity  
for carsales. We anticipate that the Company will continue  
to perform strongly and are confident that it is well placed  
for future growth. This is a direct result of the passion,  
talent and dedication of our people and we would like  
to publicly thank each and every one of you for what you  
bring to our business each day.
Finally, on behalf of the Board we would like to thank all of 
our customers, partners and shareholders around the world  
for their support and engagement over the past 12 months 
and we look forward to working with you all in FY20.
Pat O’Sullivan
Non-Executive Chair
Cameron McIntyre
Managing Director  
and CEO
Annual Report 2019carsales.com LtdOur Strategy
OUR PURPOSE
Empower people to move freely through our world-leading marketplaces
OUR STRATEGIC PILLARS 
OUR ENABLERS
Digital marketplaces
To grow our leadership in digital automotive  
classified solutions globally for our consumer  
and commercial customers
Data
Be a ‘best-in-class’ data-driven company, using  
our unrivalled data and analytics to help customers 
maximize outcomes and grow their businesses
Value-added services
To build a compelling ecosystem of services  
that support dealers, OEMs, corporate customers  
and private consumers through the buying, selling  
and ownership of vehicles
People
To be an employer of choice and destination  
for talent by continuously evolving our culture  
of inclusion, learning, leadership, performance  
and passion
Future horizons
As the automotive markets evolve we seek  
opportunities for growth
Technology
To build world-class global platform-based  
software services that exceed the expectations  
of our customers
OUR UNIQUE CULTURE
Our DNA
Innovation | Simplicity | Customer focus 
Our Values
Enjoyment | Respect | Integrity  
Communication | Honesty
OUR CHOSEN GEOGRAPHIC MARKETS
Australia | South Korea | Brazil | Mexico | Chile | Argentina
carsales.com Ltd
Annual Report 2019
13
Our Australian Business
carsales is the leader in digital automotive advertising in Australia, which is reinforced by value-added services that keep us  
at the forefront of customers’ minds.
Reporting  
Segments
Key  
customers
FY19 revenue  
(A$m)
Key Products  
and Services
Online Classifieds: 
Dealer
Dealers
154
Online Classifieds: 
Display
Dealers, OEM  
and corporates
Data, Research & 
Services
Online Classifieds: 
Private
Dealers, OEM
Consumers
64
43
82
Dealer classified products: new and 
used vehicle subscriptions, enquiries, 
listings. Dealer depth premium listing 
products.
Non-classified advertising products: 
sponsorship banner advertising, native 
products, sponsored content, video, 
finance and insurance.
RedBook, carfacts, LiveMarket pricing 
tools, dealer services product suite.
Private seller classified products: 
standard and premium listings, Instant 
Offer, tyresales, RedBook Inspect. 
Customer  
Groups
Commercial
Consumer
Key Brands
14
carsales.com Ltd
Annual Report 2019
Key carsales Australia stats
 18% YoY
27,256,241
sessions1
 21% YoY
7,590,087
users1
 16% YoY
438,335,581
page views1
 81% YoY
2,048,710
editorial sessions1
197,603,937
total minutes spent on site1
Enquiry by Source1
26%
sms
30%
phone calls
Traffic by device1
20%
desktop
11%
andriod app
44%
email
41%
mobile
28%
IOS app
80%
of the traffic to carsales  
was via a mobile device
1. carsales internal data (Google Analytics), Q4 2019
15
Annual Report 2019carsales.com Ltd 
 
 
 
Our Australian Commercial Business
Commercial key stats
Over 6,000
dealer customers across the 
carsales Network
Over 90%
of Australian car dealers use 
carsales to advertise vehicles1
21 billion
ad impressions are delivered by 
the carsales Network each year
Every minute
we list a car for a dealer
1. IBISWorld Motor Vehicle Dealers – Australia Market Research Report, total carsales subscribers/total dealers 
FY20 Commercial Opportunities
NEW CAR
NATIVE &  
VIDEO
SALES  
EFFECTIVENESS
Optimising our new car offerings 
that support the needs of both 
customers & consumers in their 
new car buying experience.
Focus on native, audience and 
video products delivering new 
opportunities to connect with our 
engaged audience, particularly  
on mobile devices.
Enhancing our operations through 
increased automation & programmatic 
platforms along with self service and 
enhanced attribution and ROI to 
demonstrate how we best get results 
for our clients.
16
Annual Report 2019carsales.com LtdThe Commercial business delivered pleasing revenue growth 
over the period in some of the most challenging market 
conditions in the business’ history. New vehicle sales declined 
industry wide by 8% in the 12 months to June 2019 reflecting 
tightened credit availability, changes to lending regulations for 
dealers, as well as some new car stock import challenges. 
However, as is typically the case, when new car sales were 
challenged, dealer used car sales were buoyant as consumers 
seek better value vehicle options. This reflects the counter 
cyclical characteristics of our core business model and strong 
diversification of our earnings base. 
The used dealer business delivered a robust performance with 
solid growth in used car lead volumes together with a decline 
in average time to sell driving 7% pcp revenue growth in the 
dealer segment. The launch of our depth automation product 
– which helps boost efficiency and save time for dealers 
promoting their stock online – was well received by the market 
with an overall 8% growth in average monthly active depth 
users/subscribers on pcp. However, overall depth revenue 
growth was impacted in the second half by dealers moderating 
their discretionary marketing spend in response to the 
challenging economic conditions. Around 20% of our  
dealer ads are depth, with plenty of runway for further  
growth ahead. 
DEALER  
PRODUCTS
OEM
Drive increased depth product 
penetration rates by demonstrating 
ROI and launching new dealer 
finance product. 
Stronger OEM relationships with 
solutions tailored to deliver value 
through brand engagement, 
enquiries & sales.
17
Annual Report 2019carsales.com LtdOur Australian Commercial Business continued
As an innovative market leader and utilising customer feedback, 
we launched a range of refreshed new car advertising solutions 
for our customers during the year, with more to come in FY20. 
These solutions will attract more new car inventory onto carsales 
and enable dealers to highlight the reasons to buy from their 
dealership. Dealer and OEM response has been positive and  
we have seen an increase in new car inventory on the carsales 
site since the products were launched. 
Our display business had a challenging year with revenue  
down 13% on pcp which was partly the result of market 
conditions as well as our upfront trading performance earlier  
in the year. The appointment of Simon Ryan as Managing 
Director Commercial Business in February 2019 provided a good 
opportunity to assess our product capability, restructure the 
team and drive new and better outcomes for advertisers. 
Despite car companies reducing advertising budgets more 
aggressively in the second half, the ability of the team to  
adjust and pivot our strategies enabled us to achieve better 
commercial outcomes, particularly in the fourth quarter.  
As an example of this, the evolution of display into video, 
programmatic, sponsored content and new customer 
personalisation will support carsales’ leadership position  
and create new levels of customer interest and satisfaction  
in what is a highly visited platform.
The Commercial team has focused heavily on what success 
looks like and how we get there. Understanding the potential 
for growth and working closely as a team means we remain 
focused on maximising outcomes for our customers, clients  
and partners in the year ahead.
18
Annual Report 2019carsales.com LtdDealer Customers – Products and Solutions
Find Great Stock
Instant Offer
LiveTrade
Appraisal and  
Pricing Tools
LiveMarket
Appraisal Solutions
Photography
Photography carsales 
Image Library User 
generated video 
Publish to Site
Publish your stock to  
carsales.com.au and 
other sites (including 
dealer’s own sites)
Promote Your  
Dealership
Main Event packages
Display Advertising  
and Audience 360
Website Templates
Lead  
Management
AutoGate 
AutoGate Pro
Inventory  
Management
AutoGate 
AutoGate Pro
Boost Your  
Stock’s Reach
Ultimate Boost, Top Spot,  
Showcase, Top Deal and  
Multi List
Build Buyer Trust
RedBook Inspect  
mobile inspections
carfacts history  
reports
carsales.com Ltd
Annual Report 2019
19
Our Australian Consumer Business
Consumer key stats
6 million
members across the  
carsales Network
1.2 million
unique vehicle listings per year
378%1
most preferred site to buy and 
sell – more than our nearest 
competitor
9.7 million
minutes of viewed video  
content in FY19
1.  Study conducted by independent research agency, Nature Pty Ltd, “market brand health tracker 2019” 
June 2019. You said you would go to the following for buying a new / used / selling car. If you had to 
choose one tomorrow, which one would you most prefer?  
FY20 Consumer Opportunities
PRIVATE SELLER
MEMBERSHIP
INSTANT OFFER
Continue optimising our private 
seller tiers and premium ad 
products to drive improved 
penetration and yield.
Increase our personalised 
content available to members 
and leverage the services of our 
adjacent businesses to reduce 
friction in the buy/sell process.
Continue to optimise the Instant 
Offer process and continue to 
grow our partner base to drive 
increased transaction volume. 
20
Annual Report 2019carsales.com LtdOur goal is to facilitate a frictionless buying, selling and 
ownership experience for our consumers. carsales has  
the largest and most engaged audience with over 23 million 
unique visitors each month and is Australia’s most trusted 
automotive marketplace. 
Notwithstanding tough market conditions we grew our 
carsales traffic by over 10% year on year whilst also improving  
the effectiveness of our marketing spend. We continued to 
remain visible at some of Australia’s most watched sporting 
events (State of Origin, AFL, Big Bash League) and continued 
our ambassador relationship with Daniel Ricciardo.
Overall private revenue growth at 4% on pcp reflected solid 
underlying core private ads revenue growth, offset by more 
tempered growth in our lower margin adjacent services such 
as tyresales and RedBook Inspect. Private core ads continued  
to perform well with the ongoing optimisation of tiering and 
increased premium ad penetration delivering revenue growth. 
We launched our user generated video product during the year 
allowing consumers (and dealers) to include video on their 
listings as a further way to differentiate and promote their 
vehicle to buyers.
TYRESALES
INSPECTIONS
Continue to build breadth 
and scale through improved 
conversion rates and focus 
on product margins.
Leverage our investment in 
technology and capability to 
broaden the scale and scope  
of inspection services provided. 
21
Annual Report 2019carsales.com LtdOur Australian Consumer Business continued
Our Instant Offer product, which provides consumers a 
hassle-free way to sell or dispose of their vehicle quickly, 
evolved across the year and the introduction of more 
purchasing partners in the second half of the year saw  
strong pcp volume and revenue growth. 
carsales has a range of other services to provide confidence  
to buyers and our carfacts and warranty products continued  
to perform well this year. Our RedBook Inspect business 
provides a range of inspection services from ridesharing 
inspections to pre-purchase inspections for consumers and 
dealers and delivered comparable revenue to FY18. The mix  
of inspections changed over the year as ridesharing inspections 
were impacted by policy changes at major ridesharing 
companies. This was offset by pleasing growth in consumer 
vehicle inspections. We have continued to invest in our 
inspection technology and capability and are well positioned  
to deliver improved efficiency and future growth. 
tyresales’ revenue growth slowed as we work to optimise 
conversion rates to reduce reliance on short-term pricing 
initiatives to win market share. The passenger tyre market is 
worth over $4 billion in Australia and there are several new 
supply arrangements in the pipeline that will allow us to bring 
back strong growth to this business in the coming year.
We recently announced a partnership with Viva Energy 
Australia (a Shell Licensee) to give discounts to carsales 
members on fuel purchases, which we expect to launch  
in the coming months. This is part of our ongoing effort to 
strengthen our member value proposition for our 6 million  
plus members, alongside increasing personalisation and value 
where consumers add their cars to the carsales garage. 
22
carsales.com Ltd
Annual Report 2019
 
We connect buyers and sellers through frictionless  
marketplaces and marketing solutions
Buyer requirements
Best content for research.
Highest quality inventory with  
the widest selection.
Trust and safety tools to instil 
confidence in the purchase.
Price indicators to know when  
a great deal is on offer.
Compelling finance deals.
Buy
Owner requirements
Real-time and accurate  
car valuation.
Extended warranties.
Best deals on new tyres  
and fitment.
Next car recommendations.
Monitor due dates for periodic 
requirements such as registration  
and insurance.
Own
Sell
Seller requirements
Largest and most qualified 
in-market audience.
Choice to sell to the wholesale 
or retail market to maximise 
speed or price.
Tools to price accurately.
Protect personal information.
Secure payment options.
carsales.com Ltd
Annual Report 2019
23
Our International Businesses
International key stats
4 countries
(excl. Australia)
25%
8%
39%
in No.1 position
listings volume growth 
year on year
lead volume growth 
year on year 
look through  
revenue growth 
“ FY19 saw the 
Group taking 
transformational 
steps into 
becoming a  
truly global 
business” 
We are delivering on our international growth strategy with 
strong financial performance and improved operational metrics 
across the international portfolio. 
Our focus remains on clear market leadership for our digital 
marketplaces in each geography leveraging our Australian 
technology and IP coupled with a strong country presence.  
As each business matures, we continue to rollout value-added 
services to further reinforce our market position and grow 
earnings. 
As our first international acquisition (as a hands-on, strategic 
partner), Webmotors in Brazil has benefitted greatly from 
carsales. This continues to be the case as the business model 
and product suite evolve and through a great relationship  
with our partner Banco Santander the platform establishes 
itself as the number one auto classifieds vertical in Brazil. 
Webmotors is a clear role model for our majority owned  
Latin American businesses to follow. 
FY19 was our first full year of owning 100% of the SK Encar 
business in South Korea. A focus on maintaining the winning  
SK Encar culture along with introducing more of the proven 
carsales IP and technology has supported Encar’s clear position 
as the number one auto vertical platform. The business 
performed particularly well against the backdrop of a softer 
economy in the second half and was supported by growth  
in the SK Encar’s ‘Guaranteed’ inspection products, which have 
continued to drive revenue growth and increase trust  
between consumers and dealers in the marketplace.
In December 2018, we purchased the remaining 17%  
of chileautos to consolidate our ownership to 100%.  
We are continuing to focus on investing in the business  
to enable it to further strengthen its leadership position. 
24
Annual Report 2019carsales.com LtdFY19 saw the continued implementation of our global 
technology platform into our Latin American businesses. 
Technologies such as CallConnect and products such as 
membership features have been rolled out to our Latin 
American businesses, helping them to take further advantage 
of being on the carsales platform. These businesses will gain a 
unique advantage over their competitors as this work towards 
global platform parity continues. 
As a truly global business we remain focused on the integration 
of carsales’ back office functions into our wholly-owned 
international subsidiaries. Marketing led the way during the  
year by producing global marketing strategies that could be 
deployed in any country. To help accommodate this we saw the 
re-branding of businesses in Mexico (soloautos) and Argentina 
(Demotores) to the “carsales blue” accompanied by the 
“carsales swish”. In addition our Australian-based People  
& Culture team introduced our Employment Opinion Survey 
(EOS) into Mexico, Chile and Argentina as part of our efforts 
to embed the carsales culture globally. The results so far have 
been fantastic.
We continue to look for opportunities to build our portfolio  
of international assets. Our international strategy is still in its 
early stages. With a clear criteria for entering new markets and 
experience in leveraging and integrating the carsales IP with 
other platforms, we will continue to invest in our portfolio to 
deliver sustainable growth and strong shareholder returns for 
the long term.
Our International investment strategy
01.
Establish clear leading 
position
02.
Monetise and extend clear 
leading position
03.
Leverage clear leading  
position
Increase sustainable quality 
audience and traffic through SEO 
optimisation and brand marketing
Educate and articulate value  
to dealers and drive focus on 
conversion from lead to sale
Yield growth through premium 
products that drive ROI for dealers 
and consumers
Deploy key technology programs to 
drive optimal consumer and dealer 
user experience
Aggressive dealer acquisition 
resulting in increased listing 
volumes
Pursue local complementary 
partner integrations e.g. finance, 
insurance
Rapid increase in penetration of  
key dealer and OEM products
Optimise adjacency strategy to 
drive additional growth
Regional expansion
Expand profitability via scalable 
revenue growth 
Achieve 55%+ EBITDA margins  
via scalable growth
25
Annual Report 2019carsales.com LtdOur International Businesses continued 
SB Kim
CEO | South Korea
carsales 
position
GDP  
(AUD trillion)1
Population  
(m)1
Automotive classifieds  
spend ($bn)2
Annual  
car sales (m)3
Implied market 
opportunity (A$m)4
Potential revenue 
opportunity4 vs FY19
#1
2.38
51
0.5+
5.8
388
7 x
This was Encar’s first full year as a subsidiary of carsales after four 
years of joint venture with the SK Group in Korea.
The Korean auto classifieds market has great growth potential, 
given the large domestic automotive market. This potential has 
not yet been fully realised due to the unique market dynamics 
including regulations separating the distribution channels of  
new cars and used cars, leading to a highly fragmented used  
car dealership landscape, and strong domestic OEM players  
such as Hyundai and Kia.
the delivery of underlying local currency revenue growth of 13%. 
The business continues to build scale with dealers and OEMs as 
the market opportunity is addressed despite more challenging 
economic conditions in the second half. 
We will maintain our clear market leadership by continuing to 
innovate and deliver more value-added services. Operationally,  
we migrated to an agile production system and process and 
introduced a more transparent and performance-driven 
management scheme.
In FY19 we focused on addressing trust in the used car market  
by introducing an industry-wide innovative product called 
“Guaranteed,” which verifies and photographs dealer vehicles  
so consumers can purchase with confidence. This contributed to 
With the lessons we have learned throughout FY19, the team  
is excited that by bringing together carsales’ world-class global 
know-how and Encar’s insights into the local Korean market  
we will be able to achieve strong growth in the years ahead.
Inés Guitarte
CEO | Argentina
carsales 
position
GDP  
(AUD trillion)1
Population  
(m)1
Automotive classifieds  
spend ($bn)2
Annual  
car sales (m)3
Implied market 
opportunity (A$m)4
Potential revenue 
opportunity4 vs FY19
#1
0.76
44
0.8+
2.8
124
56 x
It has been two years since carsales acquired the Demotores 
business, which is now the clear No.1 auto classified vertical  
in Argentina with the highest quality traffic and inventory. 
as CallConnect and dealer surveys. Media agencies and OEMs 
provide consistent feedback that Demotores is the best auto 
option for branding and performance campaigns.
While the Argentinian economy is going through a challenging 
period with hyperinflation and the new car market contracting, 
the delivery of 13% pcp revenue growth was very pleasing. 
These enhancements were delivered alongside investment in 
our offices, the commencement of training programs for our 
employees and communicating our brand values to our teams. 
During the year Demotores delivered a new user experience 
across mobile and app (including rebranding to carsales 
colours) as well as implementing the carsales private seller 
technology platform. On the dealer side, we launched campus, 
our dealer digital training program and our unique tools such 
Demotores has achieved a great deal with plenty more to 
come. We’re ready and excited to see the Demotores business 
continue its growth in the years ahead.
1. Source: World Bank
2. Source: management estimates
3. Source: New Car: MarkLines Automotive Portal (TSE: 3901) 
4. International revenue opportunity based on replicating core carsales’ Australian share of Australian GDP
26
Annual Report 2019carsales.com LtdEduardo Jurcevic 
CEO | Brazil
carsales 
position
GDP  
(AUD trillion)1
Population  
(m)1
Automotive classifieds  
spend ($bn)2
Annual  
car sales (m)3
Implied market 
opportunity (A$m)4
Potential revenue 
opportunity4 vs FY19
#1
2.76
209
2.0+
13.3
446
9 x
Total inventory of over 520,000, 9 million monthly unique visitors 
and over 13,000 dealers are some of the all-time highest 
operational metrics achieved by the Webmotors business in  
the last year, illustrating our strong and growing trajectory.  
This delivered strong revenue growth of 35% in FY19. 
A refreshed user experience launched in April 2018 supported  
by a strong marketing campaign has provided a much better  
user experience and delivered higher levels of credit conversion 
and dealer leads. 
We also released Cockpit and CRM Smart, two important tools 
that brought a full CRM to our dealers, integrating in just one 
place all the information relative to their stock, leads and close 
market competitors. We continue to develop and deploy high 
end intelligence solutions to our dealers, supporting them to make 
the best business decisions.
In terms of our commercial offer to dealers, we innovated with 
Hot Deals (locally called Feirões), a promotion to buyers via an 
online and offline campaign that offers better financial conditions 
(in a partnership with Banco Santander) valid for specific periods 
of the year. 
In the year ahead, we will keep working on new solutions for our 
users aligned to a rapidly changing market. We expect to 
strengthen our brand awareness and audience in more remote 
areas of the country to further consolidate our position as the 
clear No.1 auto classified site in Brazil. 
Andres Cooper
CEO | Chile
carsales 
position
GDP  
(AUD trillion)1
Population  
(m)1
Automotive classifieds  
spend ($bn)2
Annual  
car sales (m)3
Implied market 
opportunity (A$m)4
Potential revenue 
opportunity4 vs FY19
#1
0.44
18
0.3+
1.5
72
15 x
This year we reached record numbers in our business: more  
than 1,000 dealers on the platform, more than 91,000 vehicles 
available for sale and revenues increased by 17% on pcp. 
As the clear No.1 auto classified site in Chile we maintain and 
grow our leadership position by delivering a quality service to  
our customers and delivering world-class technologies, which  
is something we are doing with carsales’ support.
A new mobile user experience was implemented during the year 
as well as CallConnect, LiveMarket and vehicle inspection products 
designed to give more transparency to consumers. We also 
provided more inventory management and lead management 
tools to automotive companies and have grown relationships  
with industry leaders, with whom we are able to share our 
business vision.
We have ambitious growth plans for the years ahead. Through 
new products (Instant Offer, University, depth products, among 
others) we will continue to create value for our clients and enable 
them to offer a more comprehensive and competitive service.
Matt Earle
CEO | Mexico
carsales 
position
GDP  
(AUD trillion)1
Population  
(m)1
Automotive classifieds  
spend ($bn)2
Annual  
car sales (m)3
Implied market 
opportunity (A$m)4
Potential revenue 
opportunity4 vs FY19
#2
1.81
129
0.8+
5.0
293
266 x
FY19 was a pleasing year for soloautos with strong growth  
in revenue of 64% on pcp. We made significant progress in 
implementing and executing on key projects as we continue  
to move towards our stated goal of becoming the clear No.1  
auto classified site in Mexico.  
we released new dealer packages including new products, services 
and pricing. These were well received by our dealer network, 
which continues to grow, with record levels of paying dealers.  
Our display business has grown supported by marketing 
campaigns and the integration of carsales IP and technology. 
soloautos continues to improve its key operational metrics of 
traffic, inventory and leads. The focus continues to be on quality, 
which we believe distinguishes us in the market and which our 
clients and consumers continue to value highly. During the year  
The market in Mexico is still relatively immature from an online 
adoption perspective and is highly competitive. Nevertheless, we 
believe the long-term potential is immense and will continue to 
invest in providing the best experience for our commercial and 
consumer customers.   
27
Annual Report 2019carsales.com Ltd 
Future Horizons
A number of ‘mega-trends’ will 
shape the transport sector in  
the medium to long term...
ELECTRIC  
VEHICLES
AUTONOMOUS 
VEHICLES
SHARED 
VEHICLES
ON-DEMAND 
SERVICES
... and carsales is uniquely 
positioned to respond to and 
benefit from these trends.
28
carsales.com Ltd
Annual Report 2019
As one of Australia’s original 
technology disruptors, we have  
a clear appreciation of the need to 
be ready to exploit the opportunities 
of the future as global mega-trends 
begin to influence our markets.
There are a number of global mega-trends that will have  
a profound impact on how the world thinks about mobility  
and transportation over the next 50 years and our business  
is well placed to take advantage of these changes.
The most obvious and immediate change is the shift towards 
electric vehicles which comprise around 1% of our total 
Australian onsite inventory (hybrid and pure electric vehicles) 
and about 4% of Australian new car sales in June 2019.  
Our core products and services stand to benefit from the 
consumer demand towards these vehicles as we provide a 
clear comparison between all of the available vehicles types 
and technologies in the market, whether new or used, fossil 
fuel, electric or hybrid.
Autonomy in vehicles is still in its infancy, although many  
new vehicles incorporate basic autonomous functions such  
as adaptive cruise control and lane keeping assist. As these 
technologies become more common, we expect consumer 
demand for vehicles with those features to increase, leading  
to greater transaction volume in the market place as safety 
conscious consumers look to upgrade their vehicles. Fully 
autonomous ‘door-to-door’ capability in vehicles remains  
the ultimate goal for the automotive industry but on current 
progress it will take many decades to become the most 
common vehicle type on our roads. 
The sharing economy and on-demand services are changing 
old business models, such as ridesharing companies disrupting 
the taxi industry, but are not yet changing the dynamics of 
traditional car ownership in our markets. Car subscriptions  
are being trialled by OEMs in selected markets to test 
consumer appetite and tailor the business model for potential 
wider mass-market launch in years to come. As an aggregator 
of inventory, carsales is well positioned to take advantage of  
these shifts, allowing consumers to cross-shop the existing  
and future models of car ownership/usage against each other 
across various manufacturers.
We are constantly investing in our future and in future 
technologies. Our early-stage investments in businesses such  
as PromisePay and RateSetter are bearing fruit for the business 
today. Our investment in new technologies and programs like 
voice search, big data, blockchain, Artificial Intelligence, 
machine learning and the Stanford Cities of the Future 
program play a part in our future as we seek to create a truly 
frictionless experience in buying, selling and using vehicles.
No other business has the strength of trusted relationships 
with consumers, manufacturers, dealers, financiers and 
insurers that we have. While the long-term future for carsales 
may not be only about buying and selling cars, the Company 
will continue to be at the forefront of new trends and be 
central to the way people interact with mobility and 
transportation.
29
Annual Report 2019carsales.com LtdData and Innovation at carsales
Data is core to our business. Vehicle specification data 
powers our RedBook business, our real time vehicle 
inventory data powers our LiveMarket pricing tool and our 
onsite activity from our audience enables our non-classified 
advertising products, site personalisation and user tailored 
marketing efforts. We are only scratching the surface  
of what is possible with our data assets to enhance  
our existing products and services and develop new  
ways to provide value to our customers. 
Innovation is part of our DNA. The world-leading technology 
that underpins our platforms is built by a team of over  
180 passionate developers globally and enables us to 
leverage our data assets and market position to drive 
superior outcomes for customers. FY19 has been a year 
where we have continued to raise the bar on innovation 
with a number of exciting new initiatives and products 
being rolled out. 
30
carsales.com Ltd
Annual Report 2019
Instant Offer
Instant Offer prices consumer vehicles in real time based  
on market conditions and our data to make the consumer 
an offer to purchase the vehicle. The Instant Offer process 
was substantially improved during the year, including more 
sophisticated pricing algorithms and the introduction of 
more purchasing partners.
Video products
A number of new video products were released this year 
including native ad video units throughout our sites, deeper 
editorial video content integration onto listings and user 
generated video available to dealers and private sellers  
to augment their vehicle listings.
Member Centre & fuel
Our Member Centre is our one-stop shop for our consumers 
to manage their enquiries, save cars and searches as well  
as pricing information about their current car. In FY20 we 
will be launching a partnership with Viva Energy Australia,  
a Shell Licensee, to provide fuel discounts to our members 
which will drive further engagement with our audience.
RedBook Inspect Technology
Our RedBook Inspect business has invested heavily in 
technology to improve the quality and efficiency of the 
inspection process. Over time we expect this technology  
to be deployed outside of the existing inspections business  
to address growth opportunities such as self-inspections.
carsales.com Ltd
Annual Report 2019
31
Directors’ Report
Your Directors present their report on the 
consolidated entity (referred to hereafter as  
the Group) consisting of carsales.com Ltd and  
the entities it controlled at the end of, or during, 
the year ended 30 June 2019.
Operational and Financial Review
Principle Activities
carsales is the Australian automotive classified market leader 
and facilitates anyone to buy and sell a car, bike, boat, caravan 
and much more across our network of sites.
Our key services, customers and geographies for continuing 
operations include: 
Online Advertising Services
carsales Online Advertising Services can be broken into  
two key product sets – classified advertising and display 
advertising services. 
Classified advertising allows customers (including dealers  
and consumers) to advertise automotive and non-automotive 
goods and services for sale across the carsales Network. 
Classified advertising typically allows a customer to advertise 
their red brand X, model Y car with 20,000km for $10,000 on a 
carsales Network website. This segment includes services such as 
subscriptions, lead fees and priority placement services (depth 
products) across automotive and non-automotive websites. 
Display advertising typically involves corporate customers,  
such as automotive manufacturers/importers, finance and 
insurance companies, placing advertisements on carsales 
Network websites. These advertisements typically display the 
product or service offerings of the corporate advertiser, such  
as a special offer on new utes by manufacturer Z, or save  
10% on insurance this month only etc, as banner 
advertisements, video content or other sponsored links. 
Online advertising includes carsales’ investment in tyresales.
com.au which is an online tyre retailer that allows consumers 
to transact and purchase tyres; and RedBook Inspect which 
provides inspection services to a range of corporate and private 
consumers which may be published online as part of classified 
advertisements.
Data, Research and Services
The carsales divisions of RedBook, LiveMarket, DataMotive  
and DataMotive Business Intelligence provide various solutions 
to a range of customers including manufacturers/importers, 
dealers, industry bodies, and finance and insurance companies. 
They offer products including software, analysis, research and 
reporting, valuation services, website development and hosting 
as well as photography services. This segment also includes 
display and consumer advertising related to these divisions.
International
carsales has operations in overseas countries through 
subsidiaries, equity accounted associate investments and 
financial assets at fair value through other comprehensive 
income as set out below (subsidiaries unless otherwise stated):
carsales Asia
Online Automotive Classifieds:
•  SK ENCARSALES.COM Ltd (operations in South Korea) – 100%
•  iCar Asia Limited (operations in Indonesia, Malaysia and 
Thailand) – 11.8% financial asset at fair value through other 
comprehensive income 
Automotive Data Services:
•   Auto Information Limited (New Zealand) – 100%
•  RedBook Automotive Services (M) Sdn Bhd (Malaysia)  
– 100%
•  RedBook Automotive Data Services (Beijing) Limited (China) 
– 100%
•  Automotive Data Services (Thailand) Company Limited  
– 100% 
carsales Latin America
Online Automotive Classifieds:
•  Webmotors S.A. (operations in Brazil) - 30%  
(equity accounted)
•  carsales Mexico SAPI de CV (soloautos) (operations  
in Mexico) - 100%
•  Chileautos SpA (operations in Chile) – 100%
•  Demotores Chile SpA (operations in Chile) – 100%
•  Demotores S.A. (operations in Argentina) – 100%
32
Annual Report 2019carsales.com LtdOther Equity Investments
In addition the Group has small stakes in other equity 
investments which includes the equity accounted associates 
RateSetter Australia Pty Ltd and financial asset accounted 
investment PromisePay Pte Ltd, both of which provide innovative 
fintech products to consumer and commercial customers.
Finance and Related Services –  
Discontinued Operations
The previously disclosed Finance and Related Services Segment 
includes the Stratton Finance Pty Ltd subsidiary, which provides 
innovative finance arrangements for vehicles, boats, other 
leisure items, vehicle procurement and other related services to 
customers. Revenues arise from commissions paid by finance 
providers and other related service providers. The Group 
announced in June 2019 that it is conducting a strategic review 
and pursuing the sale of its 50.1% interest in Stratton. Timing 
of a potential sale of carsales’ interest in Stratton will be 
determined following the completion of the strategic review, 
but is expected to be within 12 months, and hence the results 
of Stratton have been presented as a discontinued operation. 
Group Financial Results
The Group delivered a pleasing financial performance in  
FY19 against a backdrop of challenging economic conditions 
during the period. With new car sales down 8% year on year, 
Australian market conditions were affected by economic 
uncertainty, tightening credit availability and the impact of 
falling property values while economic softness had an impact 
on some of our International markets such as Argentina and 
South Korea. Our core domestic business performed well over 
the period with used car volumes being resilient and we 
continued to strengthen our domestic market position and 
deliver on key growth initiatives in core digital advertising  
and data services and complementary value-added services. 
The period also saw continued progress in our International 
markets with improvements across key financial and 
operational metrics.
Group operating revenue from continuing operations increased 
11% to $417.5m on the prior comparative period (pcp). 
Group earnings remained solid with adjusted EBITDA from 
continuing operations up 7% on pcp to $210.1m and EBITDA 
margins of 50.3%. Adjusted NPAT from continuing operations 
attributable to the owners of carsales.com Ltd was $131.3m, 
up 3% on pcp. Reported NPAT attributable to the owners  
of carsales.com Ltd was $85.3m, down $99.3m on pcp, 
principally reflecting the fair value gain recorded on the step 
acquisition of the remaining 50.1% of SK Encar in FY18 and 
the impairment recorded against the carrying value of the 
investment in Stratton in FY19.
The Directors believe the additional information on 
International Financial Reporting Standards (IFRS) measures 
included in this report is relevant and useful in measuring  
the financial performance of the Group. In particular, the 
presentation of ‘adjusted EBITDA’, ‘adjusted net profit’  
and ‘adjusted earnings per share’ provides the best measure  
to assess the performance of the Group by excluding certain 
non-recurring or non-cash items relating to restructuring, 
financing, investments and acquired intangible amortisation 
from the reported IFRS measures. A reconciliation of reported 
net profit to adjusted net profit is set out in Note 7.
carsales Domestic Highlights
Core domestic segments of Online Advertising Services and 
Data, Research and Services delivered revenue growth of 1% 
and 2% respectively, reflecting a solid performance from core 
dealer and private ad products, offset by weaker performance 
in the display business.
Online Advertising Services
•   Dealer revenue was up 7% on pcp to $153.9m reflecting 
both solid growth in revenue from traditional transactional 
revenue products (subscriptions, leads and listings) as well  
as continued growth in the demand for premium listing  
and depth products. Used enquiry volume remained resilient 
in a declining new car market reflecting the strong value 
proposition for consumers of used cars. The launch of our 
promote automation product made it easier for dealers to 
purchase depth products during the year.
•   Private revenue was up 4% on pcp to $82.1m reflecting 
solid growth from yield enhancements in core private online 
ads, which benefited from the continued optimisation of 
price tiers and an increase in the take up of premium listing 
products. Time to sell for private sellers continues to reduce 
year on year, supporting carsales’ value proposition. Overall 
revenue growth in private was tempered by lower revenue 
growth in our adjacent businesses of tyresales, which 
focused on testing new pricing strategies in the year to 
improve margins, and RedBook Inspect which reduced its 
reliance on lower margin rideshare inspections.
•  Display revenue was down 13% to $64.1m which reflected 
challenging market conditions in the auto advertising 
market, with new car sales down 8% on pcp causing OEM 
customers to reduce marketing budgets over the year. 
Operational performance improved over the year with  
a restructured team, refreshed go-to-market strategy and 
the launch of new products delivering benefits. The launch 
of our new car products and enhanced video product suite 
in the second half of FY19 leaves the business well 
positioned for growth as the market cycle turns. 
33
Annual Report 2019carsales.com LtdDirectors’ Report continued
Data, Research and Services
Data, Research and Services revenue was up 2% to $43.2m. 
There was continued demand for our Data, Research and 
Services from OEMs, dealers and corporate customers, with 
the business drawing on its investments in data and analytics 
to address changing customer needs in an increasingly data 
driven market place. There was continued solid growth from 
our trust products, including carfacts and warranty, as our core 
RedBook business continued to grow volume and yield. Overall 
revenue growth was impacted by the reduction in low margin 
revenue products and contracts in the year, which were 
removed from some product bundles with little impact to  
the segment’s profitability. 
Domestic Operations
Costs were well controlled across the business leading to 
Adjusted EBITDA up 7% on pcp to $210.1m. Adjusted EBITDA 
margins declined slightly from 52.0% to 50.3% reflecting the 
profitability of lower margin adjacent services, particularly 
tyresales and RedBook Inspect. Underlying core domestic 
business margins improved 1% on pcp. Reported EBITDA  
was $205.2m with the Group incurring one-off costs for 
restructuring and FY18 bad debt write-offs relating to the 
implementation of a new ERP system, totalling $4.9m. 
Depreciation and amortisation increased by $8.7m on the prior 
period reflecting acquired intangible asset amortisation and 
depreciation of capitalised labour supporting Group wide 
integration and globalisation projects. Net finance costs fell by 
$3.8m to $2.6m driven by gains on non-cash non-controlling 
interests option fair value movements partly offset by increased 
cash interest costs on higher average debt levels through the 
year after the acquisition of the remaining 50.1% of SK Encar 
in January 2018.
carsales International Highlights
carsales holds a number of investments across the Latin 
American and Asian regions. The International business 
segments in total contributed $74.2m to Group revenue –  
up 96% on the prior year.
carsales Asia
The major investment in the Asian region is in South Korea  
(SK Encar) which was 49.9% owned by the Group until 
January 2018 when the remaining 50.1% of the business  
was acquired for $243m and the business became a subsidiary. 
SK Encar delivered a solid result with FY19 underlying local 
currency revenue growth of 13% on pcp and EBITDA growth 
on pcp of 13%. The growth of the guaranteed inspection 
product was a highlight of the year, with a number of new 
branches opened to support growth outside of the main cities. 
Display growth also continued as the business obtained 
additional share of media spend from OEM and finance and 
insurance clients. The Company also operates its RedBook data 
business throughout Asia which showed solid revenue growth 
of 9% on pcp.
carsales Latin America
The Group’s largest investment in the Latin America region is  
in Brazil (Webmotors) where the Group owns a 30% stake in 
Webmotors. In FY19 Webmotors recorded very strong growth 
in underlying local currency full year revenue and EBITDA of 
35% and 54% on pcp respectively, supported by improving 
economic conditions and dealer education regarding the value 
of Webmotors premium offerings. The Company also holds 
controlling interests in online automotive advertising companies 
operating in Mexico, Chile and Argentina which positions 
carsales as the number one automotive classified network 
across Latin America. 
Given the significant opportunity in this region, our focus  
is to grow market leadership and strengthen product and 
technology capabilities through implementation of carsales’  
IP and technology. The success of this strategy has been 
demonstrated through revenue growth of 11% on pcp to 
$9.1m across the region and improved operating metrics in 
each business notwithstanding more challenging economic 
conditions, particularly in Argentina. 
Finance and Related Services –  
Discontinued Operation
Underlying Finance and Related Services revenue was down 
17% to $57.0m, and EBITDA was down 71% to $2.4m. This 
reflected a tough lending environment throughout the year,  
as lenders responded to the Banking Royal Commission and 
the availability of credit became more challenging. The ASIC 
Finance and Insurance regulation changes that applied from 
November 2018 reduced yields on settled finance across the 
broker industry. A significant cost reduction program in the 
second half of the year will improve profitability going forward.
Outlook
carsales assumes a gradual recovery in Australian automotive 
market conditions across the year, supported by lower interest 
rates, an improved lending environment, a recovering property 
sector and recent tax changes.
There has been a solid start to the year in carsales’ Core 
Australian Dealer, Private and Data businesses. In Display, the 
business is anticipating an improving trajectory across FY20, 
albeit market conditions remain challenging in this segment.  
It is also expected that the domestic adjacent businesses of 
tyresales and RedBook Inspect will show good growth in FY20.  
34
Annual Report 2019carsales.com LtdIn Brazil and Korea, growth rates are expected to be similar to 
FY19. There is also no anticipation of a further deterioration in 
the South Korean economy as a result of the ongoing trade 
dispute with Japan.
websites. A decline or significant change in the advertising 
market as a result of broader economic influences or 
changing advertiser trends could have a negative impact  
on carsales’ earnings.
It is expected that there will be improving profitability in the 
Group’s Chilean business and a similar level of investment in 
the Mexican and Argentinian businesses compared with FY19.
Overall, Group Revenue, Adjusted EBITDA and Adjusted NPAT 
growth is expected to be solid in FY20*.
*  Growth from ‘AASB 16 – Leases’ restated FY19 result.
Risk
Being a complex business operating in growth markets carries 
with it a number of risks that the Company manages 
including, but not limited to:
•  Maintenance of professional reputation and brand name – 
the success of carsales and its businesses around the world  
is heavily reliant on its reputation and branding. Unforeseen 
issues or events, which place carsales’ reputation at risk,  
may impact its future growth and profitability.
•  Relationship with motor vehicle dealers and automotive 
manufacturers (OEMs) – carsales derives a significant 
proportion of its revenue from motor vehicle dealers and 
OEMs. A change in the size and/or structure of this market 
could impact carsales’ earnings. Inparticular, consolidation  
of the dealer market with fewer, larger dealers or increased 
manufacturer control of dealers’ online advertising activity 
may impact upon the prospects of carsales. In addition,  
a significant proportion of carsales’ revenue is generated 
under monthly agreements with motor vehicle dealers. 
Should a significant number of dealers cancel or fail to 
renew their agreements, this may have an adverse effect  
on the financial performance of carsales.
•   Competition – the online automotive advertising industry  
is highly competitive. carsales’ performance could be 
adversely affected if existing or new competitors reduce 
carsales’ market share from its current level, or constrain 
carsales’ ability to command market-leading prices for 
products and services.
•  Downturn in the Australian economy, motor vehicle or 
general advertising market – the performance of carsales  
will continue to be influenced by the overall condition  
of the motor vehicle market. The motor vehicle market  
is influenced by the general condition of the Australian 
economy, which by its nature is cyclical and subject to 
change. In addition, carsales derives a significant proportion 
of its revenue from display advertisers on its network of 
•  Cyber Security – the cyber threat to companies around  
the world is growing and unrelenting, carsales as an online 
business is not immune to these risks. carsales is vigilant  
and proactive in its approach to cyber security, investing 
resources to meet the challenges of a complex cyber 
environment in order to protect our customers’ data.  
A cyberattack or hack of carsales’ systems could have  
serious impact on the Company’s reputation, operational 
and financial performance.
•   Information Technology – carsales’ business operations  
rely on owned and 3rd party IT infrastructure and systems, 
including reliance on Amazon Web Services and other cloud 
service providers. Any interruption to these operations  
or loss of customer data could impair carsales’ ability to 
operate its customer facing websites which could have  
a negative impact on carsales’ financial performance  
and reputation. carsales’ future performance will also 
depend on its ability to monitor and manage major  
projects such as website upgrades and other projects 
involving its IT infrastructure. 
•   International expansion – with the expansion of the  
business into new high growth international geographies, 
the Company becomes exposed to the macroeconomic 
environment of these markets as well as to fluctuations  
in exchange rates. The Company may not be able to fully 
recoup its investment in these markets should it not be  
able to accelerate the growth of its businesses through the 
implementation of carsales’ business models, intellectual 
property and technologies.
•  Financial Regulations and credit availability – the Group  
is exposed to various regulatory environments across the 
markets and geographies in which it operates. In particular, 
the Stratton Finance Group (presented as discontinued 
operations) must comply with applicable financial legislation 
(such as the National Consumer Credit Protection Act) as 
well as relevant ASIC instruments. Changes to regulations  
in the future, or a reduction in the availability of credit from 
Stratton’s lending panel could result in a material reduction 
in finance related revenues and profitability. 
35
Annual Report 2019carsales.com LtdDirectors’ Report - People 
People
Our people are paramount to our success. Their future-focused 
mindset combined with a passionate approach to the work that 
they do enables us to achieve our purpose – to empower people 
to move freely through our world-leading marketplaces. carsales 
operates in a fast-paced and continually evolving environment 
so attracting and retaining the best talent is key to our ongoing 
success. This year we have focused on embedding a growth 
agenda across each area of our businesses and reinforcing the 
role that every individual and team plays to execute our strategy.
We have continued to invest in our people with a focus on 
building a culture that values open communication and timely 
feedback. Regularly reviewing and iterating the touch points 
along our employees lifecycle has allowed us to continue to 
create exceptional employee experiences for our people.  
We work hard to foster the diverse and inclusive environment 
that we are so proud of and we are always looking for new 
opportunities to further build on this. The carsales values of 
Enjoyment, Respect, Integrity, Communication and Honesty 
(EnRICH) continue to be at the heart of everything we do. 
These values guide our behaviour and the qualities are 
entrenched in every facet of the organisation.
The carsales Culture
Our culture is one that has been built on a healthy sense of 
paranoia, taking risks and learning from mistakes. Our growth 
has not swayed us from operating in this ‘disruptive’ way and 
we continue to reap the benefits. By equipping our people 
with the latest technology and tools, we are able to achieve 
consistent operational excellence and deliver exceptional value 
to our customers and shareholders. This mindset means that 
there’s no limit to what we can achieve, particularly when it’s 
underpinned by our overarching connection to our established 
values and behaviours.
85%
of our people have shared that they 
believe their manager genuinely cares 
about their wellbeing.
86%
We value feedback and establishing 
complete loops of communication at  
all stages of our people’s career and 
progression. This is reflected by 86% of 
our people sharing they know how their 
work contributes to the goals of carsales.
36
Our EnRICH values – which were created by our people and  
for our people – keeps us grounded. We reference them 
regularly including during our recruitment process so that 
we’re always focused on bringing people into the business 
who will positively contribute to our culture. EnRICH helps  
us embed exciting new internal initiatives into our teams  
and is key to driving us forward and building on our unique 
sense of connection. 
Each year we encourage our people to participate in providing 
feedback via our Global Engagement Survey and in 2018 we 
introduced another feedback loop by conducting a Global 
Pulse Survey. This is a shorter version of our full engagement 
survey focusing on the key metrics impacting on our 
employees’ engagement. These are opportunities for the 
business to continue to build on its high-performance culture 
and to pivot and re-establish goals and priorities to ensure that 
our people are being heard and actions made to positively 
impact the business. 
The continued internationalisation of carsales and our focus on 
a global mindset has seen us further nurture the relationships 
with our international teams throughout FY19. Some of the 
ways we have been able to achieve this include rolling out our 
bi-annual employee opinion surveys to our global teams and 
the utilisation of cross-functional collaboration through digital 
channels as a knowledge sharing opportunity. We’ve increased 
our use of video as a means to share important business 
updates in a timely and universally accessible way and the 
Executive Leadership Team members have spent time visiting 
each of our offices throughout the year to check-in and ensure 
each of our workplaces enable our people to grow and 
succeed in all that they do. 
In the past 12 months, we have had members of our team 
with different expertise travel across the globe to knowledge 
share and help with various projects in our International 
businesses. This has dramatically increased collaboration and 
knowledge sharing across our growing global marketplaces. 
A Career at carsales 
Our employee value proposition is unique and provides us  
with a competitive advantage when it comes to attracting and 
retaining talent. We continue to evolve our culture of inclusion, 
learning, leadership, performance and passion. We want to be 
known as an employer of choice and a destination for top talent.
Our people initiatives focus on all stages of careers so that our 
team are exposed to development opportunities and are given 
sufficient support to be successful. Part of our strategy is to 
create a work environment that is flexible and promotes a 
healthy work-life balance. This is driven from our leadership 
Annual Report 2019carsales.com LtdTechnology is in our DNA
We’re committed to developing our people and 
strengthening our cross continental capability.  
Our “Tech Hub” - located in Santiago, Chile has  
grown to more than 20 people in two years. This  
team works closely with our team in Australia and  
the collaborative relationships that have developed  
have had a positive impact on the outcomes we  
deliver to all of our customers.
93%
of our people agree that we’ve established 
a work environment that is open, inclusive 
and accepts individual differences which 
reflects our strong commitment to 
diversity and inclusion. 
team who recognise the benefits of flexibility and balance.  
We try to be a leader in this space and some of what we offer 
includes: flexibility around where, when, and for how long our 
people work; generous paid parental leave; early access to long 
service leave; and refuel days. We also offer additional support 
services such as breastfeeding facilities (we are an accredited 
Breastfeeding Friendly Workplace) and school holiday programs 
in our Melbourne office which further demonstrates our 
commitment to flexibility at work. Our focus for the future is  
to continue to refine and develop our policies – as we look to 
ensure each person is supported in their career, be it a graduate 
in their first taste of professional life, someone considering 
retirement options or an individual hoping to explore how  
to integrate career-related study into their life. 
These elements have continued to showcase our business as  
an attractive place to work and we were pleased to be formally 
acknowledged as Great Place To Work® in 2018 by Great Place  
To Work Australia. It is through the development and continued 
investment in our people that carsales will continue to grow and 
be viewed as a great place to work. 
Learning and Development
We’re life-long learners at carsales and believe that investment 
in training and development will inspire our people to be 
challenged and grow. In FY19 we unveiled a new performance 
and careers framework and development program called 
Supercharge. Supercharge is completely unique to carsales  
and was developed using data and feedback from our people. 
80%
92%
Innovation is core to our success and our 
DNA. We are proud that over 80% of  
our people feel like they are encouraged  
to be innovative regardless of whether  
their ideas succeed.
Work-life balance is important to carsales 
and we’re proud that 92% of our people 
feel like they can take time out from work 
when they need to. From flexible working 
arrangements to the suite of new leave 
options introduced in 2018 – we have 
something for everyone.
The team analysed nine years worth of feedback from 
onboarding, engagement and exit surveys and ran a series of 
focus groups to get a clear picture of what our people wanted 
from their career and development at carsales. This has resulted 
in a structured and aligned framework with a focus on career, 
development, goal alignment and regular feedback – delivered 
in an agile and customisable format that isn’t a ‘one size fits all’. 
In addition, we have continued to focus on offering training and 
development programs to support our people including: 
•   Our annual CEO scholarship – an indication of our investment 
in the future of our people and that we are more than just  
a place of employment. Our 2019 winner came from our 
Sydney office, and 2018 saw our first international recipient 
of the award from the Demotores business in Argentina.
•   Mentoring and buddy programs – everyone at carsales can 
participate in our annual company-wide mentor program, 
either as a mentor or a mentee. Both roles are aimed at 
helping employees to learn, grow, develop and achieve  
their goals. The program is designed to help provide insight, 
perspective and inspiration in the areas that matter most to 
the individual. 
•   Expert Series – these sessions are run by members of our  
very own talented team and are some of our most popular 
training opportunities. These are designed to share best 
practice and knowledge across the business. It’s also an 
opportunity for our team members to explore potential 
career paths and opportunities in departments outside  
of their own. Throughout FY19 we ran 11 Expert Series 
sessions covering topics including Artificial Intelligence,  
Voice of Customer, Behavioural Economics and Product. 
•  Regular participation in conferences and external  
knowledge sharing events.
•  Our revamped Women In Tech program – over time this 
program has successfully built opportunities for our women 
to share their skills with younger generations and spend 
time in the community. It has also provided the opportunity 
for our females in technology to network with each other 
and their peers in the industry. As part of the relaunch, the 
group decided to adopt a quarterly learning focus, with the 
first topic being AWS. Over a four-month period, the group 
met fortnightly to study different topics relating to AWS, 
build on their presentation skills and share learnings. The 
goal of the quarter has been to provide a structured path  
for learning towards AWS certification. At the end of every 
quarter we provide an opportunity to reflect on learnings, 
discuss future opportunities and celebrate our successes 
with a networking lunch.  
37
Annual Report 2019carsales.com LtdDirectors’ Report - People continued
Throughout the year, we delivered over 1,204 hours  
of training which includes more than 396 hours of Spanish 
lessons, 11 Expert Series, 60 participants in our mentoring 
program, as well as online learning and external courses. 
Our graduate program has gone from strength to strength.  
We saw our second cohort of graduates enter the business  
in 2019, rotating through many of our teams including  
Data, Product, AI, Finance, Marketing, QA, Membership  
and DevOps. This year we received in excess of 1000 
applications for our 2020 graduate intake – an increase  
of over 40%. We participated in the Australian Association  
of Graduate Employers (AAGE) Top Graduate Employers  
survey for the first time and we were thrilled to be voted #4  
on the list by our graduates.
Diversity and Inclusion
carsales is proud to be a workplace that promotes, respects  
and embraces diversity and inclusion at all levels. We firmly 
believe in fostering a supportive and inclusive environment that 
values and encourages the ideas, capabilities and experiences  
of our global and diverse workforce to realise their full potential.  
In FY19 we were the proud recipient of the WGEA Employer  
of Choice citation for the fourth consecutive year which is 
recognition of our ongoing commitment to achieving a gender 
diverse workplace. We see ourselves as a business that takes  
a leadership position on gender diversity and our CEO, Cameron 
McIntyre, sets the tone as a WGEA Pay Equity Ambassador  
and a board member for Inclusive Australia. We also continue  
to hold our White Ribbon Workplace accreditation, which 
recognises our commitment to promoting respectful 
relationships and preventing violence against women.
As a technology business, our people have devoted a significant 
amount of time contributing to our community, with a particular 
focus on improving and maintaining connections with young 
women and encouraging them to pursue careers in IT. carsales 
was a key sponsor and participant in the bi-annual Go Girl 
program in August 2018. This program, run by the Victorian ICT 
for Women network and was attended by over 2000 female 
students. The day provided an opportunity for students to gain 
an understanding of what a career in technology looks like 
through workshops and lectures with our team.
This year we were also a proud sponsor of Super Daughter 
Day. This event was aimed at 5 – 12 year olds and offered 
them an opportunity to explore the world of STEM. We had 
over 10 volunteers donate their time to run workshops using 
M Bot robotics and scratch programming.
38
For the second year running, we hosted our internal Kids Code 
Camp for our people’s children. Over two days, 25 kids aged 
between 4 – 12 years old joined us for a series of coding 
activities with robots. This program offered a great opportunity 
for the kids to see what their parents do and for our team of 
volunteers to share their skills, knowledge and enthusiasm for 
technology with a younger generation.
We continued to work with a local girls high school to deliver 
coding classes to students in years 7 – 11. These were held 
over a lunch time and saw a group of dedicated volunteers 
deliver hands-on workshops on coding in Python. We also 
sponsored the IT Takes Spark conference which brings together 
STEM teachers and students. Through our sponsorship we 
were able to support a group of teachers and students from  
a regional Victorian school to attend the event. 
We have also continued to build on our links with the student 
community by supporting and donating our time to the Uni 
Hack program, Monash Post-graduate Mentoring Program  
and supporting students by providing work experience 
opportunities and donating time to give specialist lectures, 
tours of our business and presentations to students across  
a number of different universities and interest groups. 
Annual Report 2019carsales.com LtdTechnology is in our DNA
Our Hackathons involve people from across the business 
coming up with innovative ideas to improve what we do. 
They are global and empower everyone to be creative  
and collaborate to enhance our customer experience.
We’ve seen more than 300,000 code releases over the 
past 12 months, every single one of which improves our 
customer experience.
We continue to focus on the following gender equality objectives as part of our diversity strategy:
Objectives
Initiatives
Outcomes
Continue to grow the  
number of women in senior 
roles and professions where 
women are traditionally  
under represented.
Reviewing all job advertisements to ensure  
gender neutral wording.
Ensuring female representation in all  
interview panels.
Ensuring that there is gender diversity  
in all succession planning reviews.
45% of all appointments in FY19 were female.
33% of all managerial appointments were female.
30% of our Executive Leadership Team are females.
Continue to implement career 
development programs to 
prepare women within the 
business to take on more 
senior roles.
Current initiatives include training and  
development programs that cover topics such 
as communication, presentation, management  
and influencing skills training.
Continued development of our Next Gear  
Graduate Program.
carsales mentoring program which runs  
twice per year.
Achieved a 50/50 gender split in our 2019  
and 2020 cohorts of graduates.
37% of FY19 promotions went to female  
team members.
32% female participation in our mentor  
program for FY19.
Foster an inclusive culture  
and environment in which 
women network and mentor 
each other to progress their 
careers within carsales.
Continue to enhance  
flexible workplace 
arrangements for both  
women and men. Enabling  
our people to manage 
work-life commitments  
and preferences.
Support of internal networking opportunities  
such as our Women In Tech (WIT).
Delivery of internal and external coding workshops 
by our people.
Support of STEM related initiatives including the 
Women in STEM Decadel Plan, speaking on panel 
events relating to diversity and inclusion.
Celebration of International Women’s Day.
Sponsored Go Girl, Go For IT and Super Daughter 
Day events which are focused on encouraging 
females to pursue STEM careers, and are attended 
by our female tech team members.
19 team members participating in the Monash 
University mentoring program.
Fortnightly Women in Tech catch ups with a 
quarterly learning & development focus on topics 
such as AWS and data.
16 weeks of paid parental leave (plus five additional 
days of paid leave during the first months returning 
to work to assist with the transition).
In FY19 we had 24 females and 1 male employee 
take primary carer’s leave, and 21 males take 
secondary carer’s leave.
We had a 96% return to work rate following 
parental leave in FY19. 
We’ve had 27 team members who are parents  
with caring responsibilities access formal flexible 
working arrangements. 
In addition to our two weeks paid leave for 
secondary caregivers, we have also provided access 
to an additional 10 days of sick/carer’s leave.
Ability to purchase additional one or two weeks  
of annual leave per year.
Early access to long service leave after seven years 
of continuous service (usually 10 years depending 
on state legislation).
Access to sick/carers leave to take up to two  
‘Refuel Days’ per annum which can be used to do 
something such as take a day off to move house,  
to celebrate their birthday or simply just a mental 
health break.
39
Annual Report 2019carsales.com LtdDirectors’ Report - People continued
FY19 has also seen carsales continue to build on our D&I 
initiatives in other focus areas including disability and the 
LGBTIQ+ space. We became proud members of the Welcome 
Here project. Welcome Here supports organisations to create 
and promote environments that are visibly welcoming and 
inclusive of Lesbian, Gay, Bi, Trans, Intersex and Queer 
(LGBTIQ) communities. All of our Australian offices now 
display the Welcome Here membership sticker and charter,  
so that all of our people and visitors know the values we 
uphold as a business in terms of supporting and welcoming 
the LGBTIQ community. We have also celebrated IDAHOBIT – 
International Day Against Homophobia, Biphobia, Interphobia 
& Transphobia – right across Australia. Acknowledging days 
such as these builds on our commitment to creating a safe  
and welcoming work environment for everyone, drives positive 
social change, and demonstrates that we not only welcome 
LGBTIQ+ diversity but we celebrate it too.
Hackathons
Innovation is at the core of our culture and our Hackathons 
provide a valuable opportunity to bring our people from across 
the business together to collaborate and create ideas to 
improve carsales and help our customers.
One of our 2018 Hackathon ideas delivered our people with 
an entirely new way of communicating this year. Ask Me 
Anything (AMA) is an anonymous portal through which any 
employee can ask a question about any subject – such as our 
future direction and business strategy, office facilities or 
benefits we offer. The questions are live streamed on the 
carsales blog, can be up voted by peers, and are answered  
by the most appropriate person in the organisation. These 
answers are live streamed to all employees. Hackathon ideas 
like this are a true testament to our innovative DNA. 
Community
The carsales Foundation is our independent, registered charity 
that was created to formalise our community outreach 
programs, and the vision is simple: ‘To positively impact our 
community by promoting inclusion and supporting equal 
access to education’. Establishing links and strengthening 
partnerships with the community and groups that are close  
to the hearts of our people has been an important part of  
who we are. In FY19 we refreshed the Foundation’s focus 
areas and defined four clear pillars:
•  Pillar 1 Community Grants - anyone in our business  
can nominate a charity that they are passionate about  
to receive a grant of up to $500.
•  Pillar 2 University education – supporting a female to study 
Technology at Swinburne University through a Women in  
IT scholarship.
•  Pillar 3 Prevention of family & domestic violence – donating 
to shelters, family support networks and White Ribbon.
•  Pillar 4 Primary and secondary school education – providing 
support to primary and secondary school children under 
financial hardship.
To support our primary and secondary school education focus 
we have aligned ourselves with The Smith Family. Our team 
donated over $1,200 to purchase 57 toy and book packs as  
a contribution to The Smith Family 2018 Christmas Appeal.  
We are also sponsoring seven students around Australia 
through their Learning For Life program. Learning For Life 
recognises the extra support that disadvantaged children need 
to stay in school and our sponsorship money goes towards 
providing financial assistance to cover the cost of school 
related supplies. We also have 13 team members who have 
volunteered to be mentors through The Smith Family to help 
students in years 9 to 11 by providing general encouragement, 
advice and guidance regarding their post school plans. 
Since it was established in 2016, our people have raised close 
to $50,000 for the carsales Foundation, and those funds have 
then been distributed to the community. In the past year we’ve 
donated to a number of fantastic charities nominated by our 
people including Movember, The Gutsy Group, The Aftershock 
and Rivers Gift. We’re proud to have established strong links 
and strengthened our partnerships with the wider community 
and charities that are close to the hearts of our people.
Health and Wellbeing
We have continued to deliver our wide range of employee 
benefits relating to health, wellbeing and work-life balance 
which sit under our carsales People Promise offering. Our Health 
and Wellbeing program is aimed at addressing the four pillars 
of health – mental, physical, emotional and financial. We offer 
discounts on health insurance, gym memberships, optical 
providers and sports medicine clinics. We also offer a calendar 
of health and wellbeing events throughout the year. Some  
of the classes that we have offered include HIIT training, boot 
camp, pilates, yoga and meditation. We had 210 team 
members take up our annual flu shot offering in the lead up 
to the winter months, and ran seminars on topics including 
stress management, resilience and managing superannuation 
and finances.
40
Annual Report 2019carsales.com LtdTechnology is in our DNA
We’re rolling out educational programs for the 
community – with a focus in supporting Women  
in Tech we’re showcasing how technology and  
STEM is an exciting option for women. 
Case Study: Women in Tech 
Our first Swinburne scholarship recipient, Stephanie 
McDonald, has graduated from her Computer Science degree 
and was accepted into the tech stream of the 2019 carsales 
Next Gear Graduate Program. She has almost completed her 
first 6-month rotation and shared her experience: 
“My interest in the world of tech began with my sister.  
I saw her begin her career in tech and saw all the amazing 
opportunities that lay before her. Then it was encouraged by 
an amazing IT teacher at my high school in Victoria, who went 
above and beyond to show me what I was capable of. It was 
thankful to this individual that I was able to access challenges 
that had me thinking beyond the class time and I found myself 
constantly creating and extending classwork to keep me 
thinking. It was through this teacher that I really began to 
believe that there was a place for me in technology if I 
continued to pursue my passion.
Throughout my degree, I was always looking for new 
opportunities and ways to advance my learning. I found the 
scholarship offered by the carsales Foundation. Writing my 
application, I realised just how eager I really was to share my 
passion and enthusiasm around technology. From the impact it 
can have on society, the reliance we all have on it and just how 
much value it can add to one’s life – how unreal that there was 
a company built on that exact same passion. Little did I know 
that this scholarship would completely change what I thought  
I was capable of and the direction of my career. 
I loved the technical side of tech, it’s why I chose to do 
computer science. However, I had no faith in my abilities to 
code and when I compared myself to my classmates I thought  
I could never catch up. As part of the Foundation scholarship,  
I participated in two 6-week internships at carsales. These 
were without a doubt, definitely the scariest weeks of my final 
year at uni. However, I never felt anywhere near the level of 
self-doubt I did in my uni classes. The people within the tech 
teams here at carsales were so supportive and kind and really 
gave me that sense of confidence that I had been trying to 
instil in other young women in my life. I look back now  
and marvel at how these brilliant people could share in my 
excitement of getting basically 3 lines of code to work and 
make me feel so proud of the tiny, miniscule change I had 
made. Following my internship and completion of my studies 
- applying for the graduate program was an easy decision.  
I never imagined myself working anywhere other than carsales 
after I graduated because I never realised how much of a 
positive impact a company, its culture and its brilliant people 
could have on me, my ability to learn and my motivation to 
push myself to take on new challenges and I wasn’t going to 
give up the opportunity to start my career in this environment. 
Fast forward to today and I’m a few months into my Graduate 
program rotations. I have never been more excited to go to 
work and to see what I am going to accomplish and learn 
today, tomorrow and the day after that and the day after  
that. The internship allowed me to come into the graduate 
program prepared for the constant change and learning that  
technology in a fast-paced world. I’m now no longer fending 
off a panic attack when I get given a completely new task, 
rather I’m excited to see all the new things I will learn. My 
team is incredibly supportive and helpful and is why I have 
been able to throw everything I have into learning and 
building my skills. I’ve joined the Women in Tech group – this 
group of women is phenomenal, everyone is both motivating 
and inspiring and prove exactly why we need to continue  
on our mission of shifting perceptions of women in IT.
When I started my degree I never believed I could be a software 
developer, this scholarship showed me that if I set my mind to 
it I can shape my tech career in whatever way I want. This is 
what excites me about tech in the future, I’m excited to see 
the changes ahead and mould my own career and see where  
it takes me. I’m also excited by the changing attitudes of the 
little girls and boys that have started learning coding in school, 
having volunteered at a few events I can see that these kids 
more and more believe that tech is for everyone.”
carsales.com Ltd
Annual Report 2019
41
Corporate Governance
carsales is committed to being  
ethical, transparent and accountable  
in everything we do.
We believe this is essential for the long-term performance  
and sustainability of our Company and supports the interests 
of our shareholders and other stakeholders. The Board of 
Directors is responsible for ensuring that the Company has  
an appropriate corporate governance framework to protect 
and enhance Company performance and build sustainable 
value for shareholders. 
Our corporate governance framework acknowledges the  
ASX Corporate Governance Council’s Corporate Governance 
Principles and Recommendations (ASX Principles and 
Recommendations) and is designed to support our business 
operations, deliver on our strategy, monitor performance  
and manage risk. Our FY19 Corporate Governance Statement 
addresses the recommendations contained in the third edition 
of the ASX Principles and Recommendations and is available 
on our website at bit.ly/esg-reprt.
Environmental, Social and  
Governance Report
We have issued our second Environmental, 
Social and Governance (ESG) Report, 
‘Driving the future: Our sustainable business 
2019’. At carsales, we take our ability to 
have a positive impact on society extremely 
seriously. We want carsales to be known 
for behaving fairly and responsibly, earning 
the trust put in us by our customers, 
employees, shareholders and the 
community in general.
carsales’ approach to assessing, mitigating and 
managing ESG risk is overseen by the Company’s Board 
and managed by the carsales’ Executive Leadership 
Team. The Company also has an ESG working party  
that advises management on ESG issues and undertakes 
the Company’s reporting. The Board is responsible 
for establishing and overseeing the Company’s risk 
42
management framework. It has delegated the specific duty of 
developing and monitoring compliance with risk management 
policies to the Board’s Risk Management Committee (RMC). 
We are extremely proud of the culture and business we have 
built at carsales – we know that people are at the core of 
everything we do, and continuing to attract and retain the  
very best talent will be key to our continued success. In addition 
to our people, other key drivers of our success are our world- 
leading technology and the unparalleled data and insights  
we have in the automotive industry. Accordingly, cyber security 
and data protection are always top of mind for us.
As an online business, we have a low environmental impact  
compared to many other categories of companies. However, 
we believe it is incumbent on every business and individual to 
be aware of their environmental impact and have this in mind 
in relevant decisions whether on a day to day basis or for more 
significant projects.
Read the full ESG report ‘Driving The Future: Our Sustainable 
Business 2019’ on our Corporate Governance page of the 
website at bit.ly/esg-reprt.
Annual Report 2019carsales.com LtdOur Environmental Commitments
We are consciously building a sustainable 
business. We understand that resources are  
finite and it is important for us to protect the 
world in which we operate. While the nature  
of our business has a low environmental 
impact and we are not subject to any specific 
environmental legislation, we aim to minimise  
our environmental footprint.
Our goal is to lower our environmental footprint by utilising  
a number of measures to minimise waste, consumption of 
materials, energy and water, including employing sustainable 
cleaning, waste and recycling practices. We use recycled 
materials and have removed personal waste paper bins from 
desks to ensure all waste is recycled in the correct manner.  
As a business we only purchase 100% recycled paper and 
enforce printing limits including default double-sided, black 
and white printing.
Since one of our main environmental impacts is our office 
footprint, we have worked with our landlords to create 
sustainable workspaces. We have installed low wattage,  
low energy, power efficient globes; use lighting sensors to 
ensure lights are turned off when not in use; and employ 
zoning air conditioning to reduce power or switch off outside 
office hours. We have installed filtered water taps in offices  
to reduce the purchase of bottled water; supply crockery  
and steel cutlery at all employee hubs and tea points within 
our offices to reduce disposable consumables; have installed 
water efficient dishwashers and bathroom filters.
Our head office in Richmond, which houses the highest 
number of our people, is certified as a 4.5-star NABERS rated 
building while our state-of-the-art Sydney premises are yet  
to be certified. 
We have installed video conferencing facilities and use Skype 
for Business across the Company to connect sites and reduce 
the need for travel. We have focused on reducing our higher 
impact travel activities such as air travel, reducing this by 
approximately 33% in FY19. We promote recycling of battery 
and mobile phones to reduce landfill. Our use of green IT  
and cloud-based solutions has lowered our environmental 
footprint significantly. 
Data Centre Efficiency
During the year we closed out last legacy fixed site hosting 
facilities and completed our move to 100% cloud-based 
solutions such as Amazon Web Services (AWS). This helps 
deliver on our commitment to reduce our environmental 
footprint. Our key partners AWS and Equinix both are publicly 
committed to power their data centres with 100% renewable 
energy. By working with AWS and Equinix, we benefit from 
their activities to increase the energy efficiency of data facilities 
and equipment and the innovation of design and manufacture 
of servers, storage, and networking equipment to reduce 
energy. AWS also focuses on reducing water usage in its data 
centres, and evaluating climate patterns for each AWS region 
to select the most energy and water efficient cooling method. 
It is also implementing on-site water treatment technologies 
that allow it to further reduce water consumption and utilises 
non-potable, recycled water for cooling when possible.
43
Annual Report 2019carsales.com LtdOur Board
Patrick O’Sullivan
Cameron McIntyre
Wal Pisciotta OAM
Kim Anderson
Edwina Gilbert
Non-Executive Chair
Chief Executive Officer 
and Managing Director
Non-Executive Director 
and Co-Founder
Non-Executive  
Director
Non-Executive  
Director
Pat has been a Director 
of the Company since 
2007 and was the Chief 
Operating Officer and 
Finance Director of Nine 
Entertainment Co Pty 
Limited (formerly PBL 
Media Pty Ltd), a position 
he held from February 
2006 until June 2012.
Pat is a member of The 
Institute of Chartered 
Accountants in Ireland 
and Australia. He is a 
graduate of the Harvard 
Business School’s 
Advanced Management 
Program. He also served 
as a Director and 
Company Secretary  
of Nine Entertainment 
Co Pty Limited and was 
Chair of Ninemsn. Pat 
brings immense financial 
and regulatory expertise 
to the Board, and was 
the Chair of the Audit 
and Risk Management 
Committee prior to 
being appointed as 
Chair of the Board in 
2019. Pat also provides 
the Board with insights 
relating to operations  
of global companies.
Cameron was appointed 
Managing Director and 
CEO of carsales.com Ltd 
in 2017. Prior to this, 
Cameron held the 
positions of Chief 
Operating Officer (since 
October 2014), and 
Chief Financial Officer 
and Company Secretary 
for the previous seven 
years, including for the 
IPO of the Company in 
2009. Cameron has over 
25 years of finance and 
operational experience. 
Cameron holds a degree 
in Economics from 
La Trobe University, 
Melbourne, is a 
graduate of the General 
Management Program 
at Harvard Business 
School and is a Certified 
Practicing Accountant 
(CPA).
Cameron brings 
unparalleled knowledge 
of the business and 
significant experience  
in strategy and 
management 
to the Board.
Wal has more than 
35 years’ experience 
in supplying computer 
services to the 
automotive industry.  
Wal holds a Bachelor  
of Science degree in 
Business Administration 
from the University of 
Alabama (United States) 
and was the Chair of 
carsales.com Ltd since  
its inception until  
August 2015. Wal was 
recognised with the 
Medal of the Order 
of Australia for his 
services to the Australian 
Automotive Industry 
in the 2016 Queen’s 
Birthday Honours.
Wal brings to the Board 
extensive knowledge 
of the IT needs of the 
automotive industry 
as well as his extensive 
knowledge of the 
business, having been 
a driving force from 
its inception.
Kim is the former 
CEO and founder 
of Reading Room 
Inc/Bookstr.com, a 
community/social 
networking site for 
readers, a Non-Executive 
Director of WPP 
Australia and New 
Zealand and a Director 
of The Sax Institute. Kim 
is also on the Board of 
Marley Spoon and was 
appointed chair of Beem 
It. Kim has more than  
25 years’ experience  
in various advertising 
and media executive 
positions within 
companies such as 
Southern Star 
Entertainment, the 
Nine Network, PBL 
and Ninemsn.
Kim provides an 
abundance of 
experience and 
knowledge in the 
advertising and 
marketing industries. 
Kim also has extensive 
experience on 
ASX listed Boards, 
including as Chair 
of Remuneration 
Committees.
Edwina has worked 
in the automotive 
industry since 2003,  
and is currently Dealer 
Principal of Gillen 
Motors and Director  
of Phil Gilbert Motor 
Group, managing 200 
staff with two brands in 
two busy metropolitan 
locations. Edwina was 
the Chair of the Hyundai 
NSW Dealer Council  
and a member of the 
Hyundai National Dealer 
Council from 2010 – 
2015. Edwina holds a 
Bachelor of Laws and 
Bachelor of Arts from 
Sydney University and 
practiced commercial 
law before moving into 
the automotive industry.
Edwina brings significant 
OEM knowledge along 
with experience 
operating dealerships 
with a `digital first’ 
marketing approach. 
Edwina’s background  
in law also contributes 
to the regulatory 
capabilities of the Board.
44
Annual Report 2019carsales.com LtdKee Wong
Non-Executive  
Director
David Wiadrowski
Steve Kloss
Nicole Birman
Non-Executive  
Director
Alternate Non-
Executive Director
Company Secretary
Steve has more than  
25 years’ experience 
in supplying computer 
services to the 
automotive industry 
and is currently Chief 
Executive Officer at 
Pentana Solutions Pty 
Ltd. Steve holds a 
Bachelor of Business 
degree from Monash 
University and is an 
experienced board 
Director.
Nicole is an experienced 
corporate lawyer who 
holds the position of 
General Counsel and 
Company Secretary at 
carsales.com Ltd. Nicole 
has a Bachelor of Laws 
(Hons) and Bachelor of 
Arts from Monash 
University. Before joining 
carsales, Nicole acted  
as in-house legal counsel 
for Medibank Private 
and REA Group. Previous 
to this Nicole worked for 
Minter Ellison, one of 
Australia’s premier legal 
firms, where her areas  
of specialty included 
intellectual property law.
David is an ASX director 
with strong commercial 
acumen and financial 
credentials derived from 
extensive experience at 
PwC and board roles  
at Vocus and Life360. 
David’s passion for 
business comes from his 
role as a Partner at PwC, 
including 5 years as the 
Chief Operating Officer 
of PwC Assurance 
where he was 
responsible for 
managing the firm’s 
largest business unit. 
David has extensive 
experience working  
with companies in the 
technology, infocoms 
and entertainment and 
media industries, having 
been the lead audit 
partner for clients 
including Network Ten, 
APN News & Media and 
Yahoo during his time 
with PwC.
Kee is an entrepreneur 
with a background and 
qualifications in 
Engineering, Information 
Technology and Business. 
Kee has started several 
businesses and has made 
investments across a 
number of industries 
which include technology 
services, retail, food and 
beverage, trading  
and property.
Kee has experience in 
IT and management 
consulting and was  
a senior executive at  
IBM running part of  
its e-business group in 
the Asia Pacific region, 
including Australia and 
New Zealand. He is 
founder and managing 
director of e-Centric 
Innovations, an IT/
Management consulting 
firm operating in 
Australia, Malaysia  
and Singapore. 
Kee’s appointment 
enhances the Board’s 
knowledge of 
technology and product 
as well as providing 
valuable insight into 
markets outside of 
Australia in which the 
Company operates.
45
Annual Report 2019carsales.com LtdOur Executive Leadership Team
Cameron McIntyre
Jo Allan
Paul Barlow
Ajay Bhatia
Nicole Birman
Chief Executive Officer 
and Managing Director
Chief People Officer
Managing Director  
– International
Managing Director  
– Consumer
General Counsel and 
Company Secretary
Cameron was appointed 
Managing Director  
and CEO of carsales.com 
Ltd in 2017. Prior to  
this, Cameron held  
the positions of Chief 
Operating Officer (since 
October 2014), and 
Chief Financial Officer 
and Company Secretary 
for the previous seven 
years, including for the 
IPO of the Company in 
2009. Cameron has over 
25 years of finance and 
operational experience. 
Cameron holds a  
degree in Economics 
from La Trobe University, 
Melbourne, is a 
graduate of the General 
Management Program 
at Harvard Business 
School and is a  
Certified Practicing 
Accountant (CPA).
Jo is the Chief People 
Officer at carsales.com 
Ltd. She joined the 
business in 2008 and  
is responsible for all 
aspects of people and 
culture across the 
carsales Network.  
She has over 15 years’ 
experience holding 
senior roles in  
people and culture, 
remuneration, and 
communication and has 
extensive experience in 
major transformation 
programs. She has built 
the people and culture 
function at carsales to 
what it is today and 
holds a Bachelor of 
Business and a Bachelor 
of Communication from 
Monash University.
Paul joined carsales.com 
Ltd in 2009 and is 
responsible for carsales’ 
international growth 
strategy and operations. 
Paul is a Director of SK 
Encar in South Korea, 
Webmotors in Brazil, 
soloautos in Mexico, 
chileautos in Chile and 
Demotores in Argentina 
as well as tyresales. Paul 
has been involved in 
technology solutions in 
the automotive industry 
since 1988 and over 
20 years in the online 
classifieds space 
including co-founding 
a digital start-up and 
leading it through 
acquisition. Paul has 
a Masters in Business 
Systems from Monash 
University.
Nicole is the General 
Counsel and Company 
Secretary of carsales.
com Ltd. Nicole is an 
experienced commercial 
lawyer, having practised 
law at one of Australia’s 
premier law firms before 
moving to work in the 
legal functions of some 
of Australia’s most 
prominent businesses. 
For the past 10 years 
Nicole has been 
advising leading online 
companies as in-house 
counsel. Nicole holds a 
Bachelor of Laws (Hons) 
and a Bachelor of Arts 
from Monash University.
Ajay is the Managing 
Director of the 
Consumer Business  
of carsales.com Ltd 
and leads the Group  
that brings together all 
consumer facing parts  
of the business. Ajay 
was previously the Chief 
Product and Information 
Officer, responsible for 
all aspects of product 
management, software 
development, 
infrastructure and IT 
operations. Ajay has 
held several technical 
and commercial 
leadership positions 
ranging from GM 
Commercial, Product 
Director, and Technology 
Director to CIO. Ajay 
holds a Bachelor’s 
degree in Engineering 
from University of 
Technology, Sydney  
and a Masters in 
Management. Ajay was 
awarded Australian CIO 
of the year for 2015 by 
CEO Magazine Ltd.
46
Annual Report 2019carsales.com LtdJason Blackman
Kellie Cordner
Andrew Demery
Michael Holmes
Simon Ryan 
Chief Information 
Officer
Chief Marketing  
Officer
Chief Financial  
Officer
Executive Director 
– Dealer
Managing Director  
– Commercial
Jason is responsible for 
all technology decisions 
across the Company 
to streamline the 
carsales business both 
domestically and 
internationally. Jason 
joined carsales in 2012, 
becoming CIO in 2017. 
He has experience across 
a variety of industries, 
including digital media, 
utilities, manufacturing, 
finance and defence in 
both Australia and  
New Zealand. Jason 
holds a Bachelor of 
Accounting from the 
University of South 
Australia, a Bachelor in 
Technology from RMIT.
Kellie Cordner is the 
Chief Marketing Officer 
at carsales.com Ltd. 
Joining the business  
in April 2015, Kellie  
is responsible for all 
aspects of Marketing 
and Content across  
the carsales portfolio. 
Kellie holds a Bachelor 
of Business degree  
from Monash University.  
She has over 20 years 
experience in a range  
of senior roles in 
Marketing, Product & 
Strategy across the retail 
and media industries. 
She has been a member 
of the Monash 
University Marketing 
industry advisory board 
for the past 6 years.
Andrew joined carsales.
com Ltd as Chief 
Financial Officer in 
December 2014. Prior 
to joining carsales 
Andrew held a 
number of roles with 
PricewaterhouseCoopers 
in both Australia and 
the UK providing a wide 
range of assurance, 
capital markets and 
consulting services 
across the media, 
telecom, technology 
and travel industries. 
Andrew is a member 
of the Institute of 
Chartered Accountants 
of Scotland (CA) and 
holds a degree in Physics 
from the University 
of London.
Michael is responsible 
for the thousands of 
carsales dealer 
customers across 
Australia. He was 
previously General 
Manager – Dealer Sales 
and Development at 
carsales. A 25-year 
veteran of the Australian 
motor industry, he has 
been with carsales since 
2013. He was previously 
Motor Dealer Manager 
for Allianz, National 
Sales Director of Fairfax’s 
Drive.com.au, National 
Manager of Motor 
Trades Division for QBE 
Insurance. Michael also 
worked in the retail 
motor trade (metro and 
regional) for over 7 
years, as a Finance and 
Insurance Manager.  
He is currently studying 
for his MBA and is a 
member of Advisory 
Boards for three 
separate start up  
digital ventures.
Simon joined carsales.
com Ltd in February 2019 
and runs the B2B arms of 
the carsales domestic 
business which brings 
together all commercial 
facing businesses and 
relationships with dealers, 
manufacturers and media 
agencies. Simon has  
more than 25 years of 
experience in media and 
prior to being appointed 
at carsales, Simon has 
held various roles at 
Dentsu Aegis Network, 
including most recently  
as ANZ CEO. Simon holds 
a Business & Advertising 
Federation of Australia 
qualification and under 
Simon’s leadership DAN 
ANZ was recognised by 
RECMA as the leading 
communications group  
in Australia for the past 
three years and Agency 
of the Year on a number 
of occasions.
47
Annual Report 2019carsales.com LtdOur Remuneration Chair’s Letter
Dear Shareholders,
On behalf of the Board, I am pleased to present the Remuneration Report for FY19. The Board is committed to ensuring our 
remuneration strategies align to outcomes that support our sustainable growth over the long-term and drive consistent 
shareholder value.
In FY19, we continued to focus on ensuring that the Company’s remuneration framework is designed to incentivise our Senior 
Executives to deliver on our long-term strategy, maintain focus on the resulting business outcomes while retaining our high-
performing and innovative culture.
The Company prides itself on having a strong sense of value, culture and passion and operates in a highly dynamic environment. 
This year I was proud that we have again been recognised as a Workforce Gender Equality Agency Employer of Choice, a certified 
Great Place To Work® and maintained our strong culture of engagement in the face of changing market conditions.
This year has seen a number of significant challenges in the media, finance and new car markets. It is important that our approach 
to remuneration maintains flexibility to allow the Company to attract, motivate and retain high-calibre executives who can 
address these challenges while still maintaining our culture and values. We believe we have achieved an appropriate balance 
between this flexibility and our responsibility to our shareholders.
In this report, we outline the Company’s remuneration strategy and detail how the Company’s performance in the past financial 
year has translated into remuneration outcomes for our Senior Executives.
The Board sets strong financial targets for the Company as well as strategic non-financial objectives, all designed to support the 
Company’s long-term growth and strategy. The Company’s performance in FY19 as tested against the targets set has resulted  
in overall lower total remuneration for Senior Executives than in the previous year. While it is not the Board’s preference for 
executive remuneration to trend backwards, the Board considers the outcomes to be appropriate and responsible. 
As in previous years, in this report the Company is voluntarily disclosing the actual cash remuneration received by our Senior 
Executives, in addition to the statutory reporting obligations. The Remuneration and Nomination Committee believes  
that carsales’ remuneration framework is fully aligned with and supports the Group’s financial and strategic goals.
As always, we welcome your feedback on our Remuneration Report and look forward to discussions with many of you over  
the coming year.
Yours sincerely
Kim Anderson 
Chair of the Remuneration and Nomination Committee
48
Annual Report 2019carsales.com LtdRemuneration Report
The Company prides itself on its achievement of business outcomes and sets out to ensure the remuneration strategy provides  
the right balance of performance and reward, allowing to attract, motivate and retain high-calibre executives able to lead the 
business within a geographically diverse and dynamic environment.
Contents
1.  Key Management Personnel 
2.  Senior Executive Remuneration Strategy, Governance and Framework
3.  Company 5-year Financial Performance
4.  Remuneration Snapshot
5.  Remuneration Outcomes
1. Key Management Personnel
This report covers Key Management Personnel (KMP), comprising Non-Executive Directors and Senior Executives who have the 
responsibility and authority for planning, directing and controlling the activities of the Company for the year ended 30 June 2019.
Position
Chair (appointed Chair from 4 January 2019)
Director
Director
Director
Director (appointed from 9 July 2018)
Director (appointed from 23 May 2019)
Director (Alternate)
Chair (ceased as KMP on 4 January 2019)
Name
Non-Executive Directors
Patrick O’Sullivan
Walter Pisciotta
Kim Anderson
Edwina Gilbert
Kee Wong
David Wiadrowski
Steve Kloss
Former Non-Executive Directors
Richard Collins
Senior Executives
Cameron McIntyre
Ajay Bhatia
Simon Ryan
Paul Barlow
Andrew Demery
Former Executives
Anthony Saines
Managing Director and Chief Executive Officer
Managing Director – Consumer
Managing Director – Commercial (commenced on 4 February 2019)
Managing Director – International
Chief Financial Officer
Managing Director – Commercial (ceased as KMP on 15 January 2019)
Term as KMP
Full Year
Full Year
Full Year
Full Year
Part Year 
Part Year
Full Year
Part Year
Full Year
Full Year
Part year
Full Year
Full Year
Part Year
The information provided in this remuneration report has been audited as required by section 308(3C) of the Corporations Act 2001.
49
Annual Report 2019carsales.com Ltd2. Senior Executive Remuneration Strategy, Governance and Framework
The objective of the Company’s executive remuneration framework is to ensure that reward for performance is competitive  
and appropriate to deliver the Company’s results, and to attract and retain high-calibre talent. The framework aligns Senior 
Executives remuneration with the achievement of strategic objectives and creation of long-term value for shareholders.  
The framework is informed by market practice and adapted to the Company’s current position in relation to its strategic plan.
2.1 Principles used to determine the nature and amount of remuneration for FY19:
The governance of Senior Executive remuneration is a core focus of the Remuneration and Nomination Committee. The  
Board ensures that the Senior Executive remuneration framework satisfies the following key criteria for good remuneration 
governance practices:
ALIGNMENT TO  
SHAREHOLDERS’ 
LONG-TERM  
INTERESTS
ALIGNMENT TO 
PARTICIPANTS’ 
INTERESTS
•  Has economic profit as a core component of plan design as well  
as key non-financial drivers of value such as innovation and culture
•  Focus on sustained growth in shareholder return
•  Attracts and retains high-calibre executives
•  Transparency
•  Reflects competitive remuneration for contribution to growth  
in shareholder wealth
•  Rewards capability, experience and performance
•  Provides recognition for contribution to operational performance
•  Provides a clear structure and goals for earning remuneration
To ensure the remuneration framework is market competitive and the Company is able to retain high-calibre talent, the Company 
will seek advice from external remuneration consultants to benchmark remuneration against relevant peers, being ASX listed 
companies that are relative in size, structure and industry to that of carsales. The Company accepts that while this peer group  
is small, it is the most relevant group from which talent competition arises. Increasingly the Company also considers global 
competitors for talent to be relevant, but has focused on companies with an Australian presence for the purposes of this 
remuneration framework in the current year.
The Company notes that no remuneration recommendations were received from external parties in 2019. 
2.2 Governance
The Board has established a Remuneration and Nomination Committee which provides guidance on remuneration, incentive 
policies and practices, and undertakes regular remuneration benchmarking in order to make specific recommendations on 
remuneration packages and other terms of employment for the CEO, the Senior Executives and Non-Executive Directors 
(together Key Management Personnel).
Further information on the purpose and duties of the Remuneration and Nomination Committee is contained in its Charter, 
which is available from the Company’s investor website at shareholder.carsales.com.au.
2.2.1 Engagement with shareholders and proxy advisors
Each year, the Company proactively engages with proxy advisors on a regular basis to ensure that they have a good 
understanding of the Company’s remuneration structure and decisions, and they are in a position to provide insightful advice to 
their clients. The Company views these meetings as an opportunity to receive valuable feedback on issues of importance to its 
shareholders and to ensure it is across the trends being seen in the market. 
50
Annual Report 2019carsales.com LtdRemuneration Report continuedOver the course of FY19, representatives of the Company met with the following proxy advisors:
•  Ownership Matters;
•  ACSI;
•  CGI Glass Lewis; 
•  ISS; and 
•  the Australian Shareholders’ Association.
2.3 FY19 Remuneration structure
Senior Executive remuneration for FY19 comprised the following components as detailed below. 
Description
Purpose
Fixed 
remuner-
ation
Fixed remuneration comprises base salary and statutory 
superannuation contributions. This may be delivered  
as a combination of cash and prescribed non-financial 
benefits as elected by each individual. Fixed remuneration 
is reviewed annually, or subsequent to a promotion, by  
the Remuneration and Nomination Committee. There  
is no guaranteed fixed remuneration increase included  
in any Senior Executive’s contract.
To provide remuneration in recognition of day-to-day 
work and responsibilities. 
The Company seeks to ensure its fixed remuneration 
is competitive with industry peers to attract and 
retain key talent, taking into account individual 
experience, capabilities and performance.
Short-term 
incentive 
(STI)
The STI plan is an annual incentive based award paid  
on the achievement of financial and strategic objectives. 
The performance metrics attached to the FY19 STI award 
are 70% financial outcomes and 30% company-wide 
strategic, personal, and cultural objectives.
Of the award achieved, 75% is paid as a cash payment 
and the remaining 25% is awarded in equity (performance 
rights), the vesting of which is deferred for an additional 
12 months subject to a continued service condition.
The size of the STI opportunity available is based on the 
evaluation of each role. The maximum STI payable is 
capped at 60% of fixed remuneration, except for the 
CEO, who has a cap of 87% of fixed remuneration.
The STI aligns remuneration with the short-term 
goals of the Company which support shareholder 
value, taking into account the Company’s 
immediate priorities. 
The plan is designed to drive overachievement of 
key financial and strategic, personal and cultural 
objectives as determined by the Board. 
By deferring 25% of the award in equity for 12 
months, subject to a continuing service condition, 
the STI encourages talent retention as well as aligns 
Senior Executive’s interests with those of 
shareholders. 
The plan is able to distinguish between Senior 
Executives to reward the individual’s performance. 
51
Annual Report 2019carsales.com LtdDescription
Purpose
Long-term 
incentive 
(LTI)
The LTI plan is an equity based award provided on the 
achievement of long-term performance conditions, 
measured over a three-year period. 
70% of the LTI award is linked to financial measures  
and is satisfied through the issuance of performance 
rights. The remaining 30% of the LTI award is linked  
to strategic milestones and is satisfied through the 
issuance of options. 
The options and performance rights under this plan are 
issued for no cash consideration, but are subject to vesting 
rules and expiry periods. Options and performance rights 
vest on fixed dates, provided that employment has not 
been terminated, and relevant targets have been achieved.
LTIs are awarded to eligible employees via the carsales.
com Ltd Employee Option Plan which was established  
via a prospectus lodged with ASIC in 2000. Upon 
recommendation by the Remuneration and Nomination 
Committee, the Board determines who shall be eligible  
to participate in the plan.
The LTI incentivises management to deliver high 
performance outcomes over the long-term in a 
structure that aligns remuneration with the 
interests of shareholders.
The Company includes strategic milestones in its LTI 
plan to recognise that there are important projects 
the Company is undertaking to promote future 
sustainability and growth, which should not be 
sacrificed for short-term financial return.
The three-year vesting period encourages 
consideration of the long-term future of the 
Company in decision making as well as operating 
as a retention tool. In light of the various objectives 
of the plan, it is important that the targets set are 
both challenging and achievable.
With a significant portion of potential remuneration 
tied to the Company’s equity, the Board ensures 
alignment between the interests of Senior 
Executives and shareholders. 
Other 
Benefits
Senior Executives receive salary continuance insurance 
cover that is provided to all carsales employees. The policy 
is held with MetLife Insurance Limited, but is not allocated 
on an individual employee basis.
This insurance cover is part of the carsales  
‘People Promise’ provided to all employees of  
the Company.
3. Company 5-year Financial Performance
One of the key principles of the Company’s remuneration framework is to closely align Senior Executive reward outcomes and 
Company performance. The Company provides shareholders with an overview of the Company’s performance for the five-year 
period ended 30 June 2019 within the Remuneration Report, to enable an assessment of whether the Company has been 
successful in aligning Senior Executive and shareholder interests.
The graphs below demonstrate carsales’ financial performance over the past five years along with how that performance has 
translated to shareholders in the form of earnings per share (EPS), share price performance and to KMP total remuneration 
shown as a percentage of adjusted profit for the year.
Adjusted EPS* and KMP remuneration
Dividend payment and ratio
e
r
a
h
s
r
e
p
s
t
n
e
c
S
P
E
d
e
t
s
u
d
A
j
60
50
40
30
20
10
0
10
8
6
4
2
%
m
$
130
110
90
70
50
30
100
90
80
70
%
FY15
FY16
FY17
FY18
FY19
FY15
FY16
FY17
FY18
FY19
Adjusted EPS
KMP % Adjusted NPAT
Dividend Payments in respective year
Dividend Payout Ratio
52
Share price and movement percentage
Lookthrough revenue and Adjusted NPAT*
$
x
x
%
20
300.0
$
x
x
x
16.0
14.0
12.0
10.0
8.0
6.0
4.0
2.0
0.0
60
40
0
-20
450.0
400.0
350.0
250.0
200.0
150.0
100.0
FY15
FY16
FY17
FY18
FY19
FY15
FY16
FY17
FY18
FY19
Closing Share Price
Share Price Movement (cents)
Lookthrough revenue (m)
Adjusted NPAT(m)
100
%
140
120
80
60
40
Annual Report 2019carsales.com LtdRemuneration Report continued 
 
 
 
Adjusted EPS* and KMP remuneration
Dividend payment and ratio
e
r
a
h
s
r
e
p
s
t
n
e
c
S
P
E
d
e
t
s
u
d
A
j
60
50
40
30
20
10
0
10
8
6
4
2
%
m
$
130
110
90
70
50
30
100
90
80
70
%
FY15
FY16
FY17
FY18
FY19
FY15
FY16
FY17
FY18
FY19
Adjusted EPS
KMP % Adjusted NPAT
Dividend Payments in respective year
Dividend Payout Ratio
Share price and movement percentage
Lookthrough revenue and Adjusted NPAT*
$
16.0
14.0
12.0
10.0
8.0
6.0
4.0
2.0
0.0
x
x
x
x
60
40
450.0
400.0
350.0
%
20
300.0
$
x
0
-20
250.0
200.0
150.0
100.0
140
120
100
%
80
60
40
FY15
FY16
FY17
FY18
FY19
FY15
FY16
FY17
FY18
FY19
Closing Share Price
Share Price Movement (cents)
Lookthrough revenue (m)
Adjusted NPAT(m)
* 
 Look through revenue is presented on a continuing basis for FY15-FY19 (excluding Stratton Finance which is a discontinued operation). Look through revenue for FY15-FY17 
has not been restated for the adoption of AASB15 - Revenue from contracts with customers as the impact would not be material. Adjusted EPS and Adjusted NPAT are 
presented on a continuing basis for FY18 and FY19 but FY15-FY17 is presented as reported in those financial years.
4. Remuneration Snapshot
4.1 Cash based benefits that were realised in FY19
To make it easier for our shareholders to understand the actual amounts KMPs received in the current financial year, the 
Company has opted to include additional disclosures to those required under the Australian Accounting Standards and the 
Corporations Act 2001.
The figures in the table below are in addition to the disclosures made in section 4.2 (which provides a breakdown of Senior 
Executive remuneration in accordance with statutory requirements and Australian Accounting Standards). The table below is 
designed to reflect the value of remuneration that has actually been received by the Non-Executive Directors and Senior 
Executives in FY18 and FY19 rather than the value received on an accounting treatment basis, and has not been prepared in 
accordance with the Australian Accounting Standards.
Fixed remuneration and Cash STI relates to amounts that were received during the year, and vested deferred STI and vested LTI 
represent equity vesting from prior years after meeting a restricted testing period. 
53
Annual Report 2019carsales.com Ltd 
 
 
 
Fixed 
remuner-
ation1
$
Other
$
Cash STI 
earned2
$
Vested 
deferred 
STI3 
$
Vested LTI4 
$
Total
$
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 279,808 
 180,000 
 142,500 
 126,667 
 190,000 
 180,000 
 180,833 
 152,424 
 153,853
-
 22,938 
-
-
 45,833 
 170,000 
 250,606 
-
 211,144 
 275,512 
 622,875 
 188,825 
 119,611 
 305,211 
 566,898 
 2,119,548 
 2,578,999 
Name
Non-Executive Directors
Patrick O’Sullivan
Walter Pisciotta
Kim Anderson
Edwina Gilbert
Kee Wong
David Wiadrowski
Steve Kloss (Alternate)
Year
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
Former Non-Executive Directors
Richard Collins
 279,808 
 180,000 
 142,500 
 126,667 
 190,000 
 180,000 
 180,833 
 152,424 
 153,853 
-
 22,938 
-
-
 45,833 
 170,000 
 250,606 
-
 211,144 
FY19
FY18
FY19
FY18
FY19
FY18
 1,350,000 
 1,269,615 
Jeffrey Browne 
Executive Directors
Cameron McIntyre
Other Senior Executives
Ajay Bhatia
Simon Ryan
Paul Barlow
Andrew Demery
Former Executives
Anthony Saines5
Total KMP FY19
Total KMP FY18
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
 824,250 
 785,000 
 379,874 
-
 619,500 
 590,000 
 520,000 
 440,000 
-
-
 280,000 
-
-
-
-
-
 121,714 
 297,795 
 59,969 
-
 92,424 
 234,210 
 70,682 
 161,100 
 90,272 
 65,785 
-
-
 71,005 
 47,847 
 48,843 
 23,917 
 152,611 
 245,925 
-
-
 106,821 
 164,767 
 53,404 
 93,775 
 1,188,847 
 1,394,505 
 719,843 
-
 889,750 
 1,036,824 
 692,929 
 718,792 
 312,336 
 710,000 
 5,145,892 
 4,941,289 
 484,630 
-
 764,630 
-
-
 309,323 
 620,301 
 1,625,303 
 93,776 
 66,021 
 492,721 
 323,181 
-
 323,453 
 618,047 
 1,394,818 
 890,742 
 1,408,797 
 7,641,591 
 8,284,591 
1. 
Fixed remuneration earned in the financial year (base salary and superannuation).
2.  Cash STI earned in relation to performance under the STI plan during the financial year.
3. 
 Vested deferred STI is the value of the deferred STI earned as a result of performance in the prior financial year but was subject to a restriction period that ended in  
August 2019. The STI value calculated as the number of rights that vested multiplied by the 30 June 2019 closing share price (30 June 2018 closing share price for  
the FY18 financial year). 
 Vested LTI is the value of performance rights and options that vested in August 2019. Rights and options values are calculated as the number of rights and options  
received multiplied by the 30 June 2019 closing share price (30 June 2018 closing share price for the FY18 financial year), less the exercise cost of converting options  
to shares. For example FY19 is reported as the FY17 LTI grant which vested in August 2019. 
 Anthony Saines ceased as a KMP on 15 January 2019. It was agreed Anthony would receive the allocated 2019 Deferred STI shares upon vesting in August 2019. 
4. 
5. 
54
Annual Report 2019carsales.com LtdRemuneration Report continued4.2 Accounting based benefits
The table below has been prepared in accordance with the requirements of the Corporations Act and relevant Australian 
Accounting Standards. The figures provided under the share based payments columns are based on accounting values  
and do not reflect actual cash amounts received by Senior Executives in FY19.
Short-term benefits
Salary and 
fees
$
Cash STI
$
Post 
Employ-
ment
Super-
annu-
ation
$
Long- 
term 
benefits
Long 
Service 
Leave
$
Share based payments
Defe-
rred  
STI 
LTI 
perfor-
mance 
rights
LTI 
options
Other
$
Total
$
-
-
- 
-
- 
-
- 
-
-
-
 - 
-
 - 
-
 - 
-
 - 
-
 18,908 
 15,616 
 12,363 
 23,000 
 16,484 
 15,616 
 15,688 
 13,224 
 13,348
-
 1,990 
-
 - 
-
 10,266 
 19,165 
 - 
-
-
-
- 
-
- 
-
- 
-
 - 
-
 - 
-
 - 
-
 - 
-
 - 
-
-
-
- 
-
- 
-
- 
-
 - 
-
 - 
-
 - 
-
 - 
-
 - 
-
-
-
- 
-
- 
-
- 
-
 - 
-
 - 
-
 - 
-
 - 
-
 - 
-
-
-
- 
-
- 
-
- 
-
 - 
-
 - 
-
 - 
-
 - 
-
 - 
-
-
-
- 
-
- 
-
- 
-
 - 
-
 - 
-
 - 
-
 - 
-
 - 
-
 279,808 
 180,000 
 142,500 
 126,667 
 190,000 
 180,000 
 180,833 
 152,424 
 153,853 
-
 22,938 
-
 - 
 45,833 
 170,000 
 250,606 
 - 
 211,144 
 275,512 
 622,875 
 20,531 
 20,049 
 38,675   152,638  (159,455)   121,487 
 21,831   132,804   309,794   164,036 
 -  1,778,857 
- 2,520,955 
Year
Kim Anderson
Walter Pisciotta
Name
Non-Executive Directors
Patrick O’Sullivan
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
David 
Wiadrowski
Edwina Gilbert
Kee Wong
 260,900 
 164,384 
 130,137 
 103,667 
 173,516 
 164,384 
 165,145 
 139,200 
 140,505 
-
 20,948 
-
 - 
 45,833 
Steve Kloss 
(Alternate)
Former Non-Executive Directors
Richard Collins
FY19
FY18
FY19
FY18
 159,734 
 231,441 
 - 
 211,144 
FY19 1,329,469 
FY18 1,249,566 
Jeffrey Browne 
Executive Directors
Simon Ryan
Cameron 
McIntyre
Other Senior Executives
Ajay Bhatia
FY19
FY18
FY19
FY18
FY19
FY18
FY19
FY18
Andrew Demery
Paul Barlow
 803,719 
 764,951 
 371,319 
-
 594,500 
 565,000 
 499,469 
 419,951 
 121,714 
 297,795 
 59,969 
-
 92,424 
 234,210 
 70,682 
 161,100 
 20,531 
 20,049 
 8,555 
-
 25,000 
 25,000 
 20,531 
 20,049 
 20,622 
 13,349 
 718 
-
 15,106 
 9,936 
 10,384 
 5,708 
 71,218 
(34,431) 
 66,618   107,939 
-
10,537
-
-
 55,431 
 50,980 
 39,377 
 30,344 
(16,691) 
 67,796 
(16,582) 
 42,953 
 42,247 
 61,823 
 -  1,045,620 
- 1,332,524 
 734,226 
-
 792,439
 992,885 
 640,500 
 703,638 
 3,128   280,000 
-
 - 
-
 - 
-
-
 26,669 
 39,963 
 16,639
 23,533 
Former Executives
Anthony Saines 1
Total KMP FY19
Total KMP FY18
FY19
FY18
 10,266 
 - 
 302,070 
 309,323 
 25,000 
 685,000 
4,951,431 
 620,301   194,461
4,744,521  1,625,303   196,768 
1. Anthony Saines ceased employment as a KMP on 15 January 2019. 
 - 
 51,761 
 68,357   121,777 
 742,445 
 - 
 12,034 
- 1,292,552 
 85,505   380,962  (227,159)  210,170   658,348  6,874,019 
- 7,989,228 
 62,858   349,103   650,259   360,416 
 -   378,348 
 71,061 
55
Annual Report 2019carsales.com Ltd4.3 Remuneration mix (percentage of total remuneration)
The relative proportions of fixed remuneration, STI (at cap) and LTI in each Senior Executive’s remuneration package is provided  
in the diagram below. 
Cameron McIntyre
36%
32%
32%
Ajay Bhatia
51%
30%
19%
Simon Ryan
Paul Barlow
Andrew Demery
56%
34%
10%
53%
53%
32%
33%
15%
14%
Total Fixed Remuneration %
STI (at Cap) %
LTI grant %
Non-Executive Directors receive 100% fixed remuneration. 
5. Remuneration Outcomes
5.1 Service Conditions
All Senior Executives have service agreements determining fixed remuneration comprising cash salary and superannuation and 
performance based variable reward comprising STI opportunity and participation in the Company’s LTI Plan. They have no fixed 
employment terms and no special termination payment conditions. All agreements provide for dismissal due to gross misconduct. 
The termination notice period is 6 months by either party and there is a 6 month non-compete period. 
5.2 Fixed Remuneration (base salary and superannuation)
Fixed remuneration is generally positioned between the median and the 75th percentile of the relevant market, which allows 
flexibility required to retain high-calibre Senior Executives. The annual fixed remuneration entitlements of the Senior Executives 
for FY19 is set out below:
Name
C McIntyre
A Bhatia
S Ryan 
P Barlow
A Demery
A Saines
Annual fixed remuneration from  
1 July 2018 to 30 June 2019
$1,350,000
$824,250
$920,000
$619,500
$520,000
$745,500
Actual fixed remuneration paid to Senior Executives is shown in the remuneration tables in section 4.1. Within the FY19 annual 
review, the CEO’s fixed remuneration increased by 6.3% and other Senior Executives increased by 5.0% with the exception of 
the CFO who received an increase of 18.2% as a market adjustment. No Senior Executives elected to receive a proportion of 
their salary package in the form of non-financial benefits.
56
Annual Report 2019carsales.com LtdRemuneration Report continued5.3 FY19 STI plan (cash bonus and deferred equity grant) and outcomes
The Remuneration and Nomination Committee annually determine appropriate targets and key performance indicators (KPIs) to 
link the STI plan and the level of payout if targets are met. This includes recommending to the Board the maximum payout under 
the STI plan and minimum levels of performance to trigger payment of an STI. 
The Remuneration and Nomination Committee is responsible for assessing whether the KPIs are met, whether or not STIs will be 
paid and making recommendations to the Board on these matters. The Board maintains discretion to review the performance 
against individual targets and the overall outcome of the STI award, to ensure it is congruent with the overall performance of  
the Company and of the individual Executive, within the participant’s maximum STI opportunity.
5.3.1 FY19 Short-Term Incentive Plan Structure
Participants
Senior Executives
Award vehicle
Subject to the achievement of the relevant financial and strategic targets: 
•  75% of the award is made as a cash payment; and 
•  25% is awarded in equity (performance rights), vesting of which is deferred for an additional  
12 months subject to a continued service condition. Performance rights are issued for no cash 
consideration. No dividends are payable until the performance rights vest into ordinary shares  
at the conclusion of the 12-month period. 
12 months, commencing 1 July 2018 and ended on 30 June 2019. 
For the deferred equity portion, the award vests after the publication of the 2020 Annual Report, 
subject to the continued service condition being achieved.
Performance 
period
Performance 
measures 
The STI plan incorporates both financial and non-financial performance measures.  
The performance measures and their relative weightings are:
Category
Financial
Non-financial
Measures
Look through revenue
Adjusted NPAT
Strategic and personal objectives 
People and culture metrics
Weighting
35%
35%
20%
10%
Selection of 
Performance 
Measures
In setting the performance measures for the FY19 STI plan, the Board took into consideration the early 
stage of many of the Company’s international investments. Look through revenue was considered an 
appropriate measure to account for the stage of these investments, with a continued focus on growing 
these businesses. Adjusted NPAT was selected by the Board to ensure a focus on both top and bottom 
line growth so profits are being generated for shareholders.
The non-financial measures within the plan recognises the importance of strategic initiatives which 
correlate to the Company’s business strategy as well as the critical role culture and employee satisfaction 
play in the Company’s success.
57
Annual Report 2019carsales.com LtdLink of 
performance  
and reward
For each measure, there is a minimum threshold of performance required to be met before any pay-out 
is awarded for each particular portion of the STI. 
A sliding scale for each measure applies to the achievement of financial and non-financial measures 
from the minimum performance threshold, through to 100% for ‘on-target’ performance and up to  
an individual’s STI cap for exceeding target. 
To protect the commercial sensitivity of each objective outcome, the Company has used the following 
references and applied a relevant reference to the plan objective:
•  Exceeded – The actual objective outcome exceeded the target objective outcome.
•  On-target – The actual objective outcome was equal to the target objective outcome.
•  Partial achievement – The actual objective outcome while below the target objective outcome was still 
high enough that some achievement was reported.
•  Missed – The actual objective outcome was materially below the target objective outcome, or below 
the minimum threshold set for achievement.
Cessation of 
employment
If a Senior Executive ceases employment with the Company prior to any awards being paid, unless the 
Board determines otherwise, the Executive will forfeit any awards to be paid for the performance period.
5.3.2 FY19 Short-Term Incentive Plan Award and Objective Outcomes
The Board has conducted an assessment of the performance of plan objectives and the information below describes each 
component of the plan’s performance outcomes.
5.3.2.1 70% Financial Measures
The financial objectives relate to performance against Board approved annual key financial targets of the Company, ensuring that 
the Company is mindful of expected consensus earnings expectations.
The achievement of the financial measures were:
Metric
Look through revenue
Adjusted NPAT
Achievement
Partial Achievement
Missed
Look through revenue is defined as ordinary revenue reported for the consolidated Group adjusted for the ownership 
percentage held for the group of consolidated subsidiaries, and adding in the Group’s ownership share of the underlying revenue 
for equity accounted associates. 
Adjusted NPAT is defined as the Group’s net profit after tax and non-controlling interests and excludes acquired intangible asset 
amortisation and any material one-off transactions of a corporate nature, such as gains/losses on business disposals, non-cash 
associate revaluations, impact of capital reorganisations, or other significant non-recurring corporate transaction costs as 
determined by the Board, consistent with the adjusted NPAT that is disclosed when reporting the Company’s annual results.  
The Board also retains discretion to alter the adjusted NPAT hurdle in exceptional circumstances to ensure there is no material 
advantage or disadvantage due to matters outside management’s control that would materially affect adjusted NPAT. The Board 
believes this metric gives the best reflection of the underlying trading performance of the Group and is an appropriate earnings 
metric to align to shareholder value.
Both the look through revenue and adjusted NPAT metrics exclude any corporate activity (such as acquisitions) made after the  
date of the 2018 AGM notice. Specifically, the look through revenue and adjusted NPAT measured achievement was adjusted  
to exclude the impact of the acquisition of the remaining 16.7% of chileautos that the Company did not already own, which 
occurred in December 2018. Look through revenue also included 50.1% of the revenue of Stratton Finance which is presented as 
a discontinued operation in the financial statements.
In December 2018 the Company announced the recognition of a $47.8m non-cash impairment charge against its 50.1% 
investment in Stratton Finance as a result of several external factors that had adversely impacted the valuation of the Company 
including ASIC regulatory changes in November 2018. The associated impairment charge was included in the calculation of 
adjusted NPAT performance. 
58
Annual Report 2019carsales.com LtdRemuneration Report continuedThis section of the plan enables Senior Executives to earn up to 100% of on-target earnings for over achievement against each 
of the above mentioned objectives (subject to the application of each individual’s STI cap).
Achievement of the financial measures in the FY19 STI plan translated to an overall payout of 15% of on-target earnings for 
Senior Executives.
5.3.2.2  30% Strategic Objectives
The 30% strategic objectives portion of the STI is measured against:
•  successful project delivery recognising the importance of strategic projects which may not have an immediate financial  
impact on the Company;
•  achievement of people and culture targets recognising the vital role the Company’s culture plays in its success; and
•  individual goals of the Senior Executives recognising the unique role each of our executives play in the Company’s operations.
The strategic objectives involve the execution of pre-determined project targets for which the Senior Executives are responsible. 
Projects may include the deployment of new products and technology, developing new markets or improving important strategic 
performance metrics. This section of the plan enables Senior Executives to earn up to 10% of on-target earnings for over 
achievement against each of the above mentioned objectives (subject to the application of each individual’s STI cap).
There were 5 projects in FY19, four of which are common to all Senior Executives and one specific to each individual’s set 
responsibilities. Common objectives relate to customer satisfaction, technology development, new revenue streams and new 
commercial products. Due to commercial sensitivity, each specific project objective is not outlined below. Achievement was as 
follows.
•  Three project objectives – Exceeded
•  One project objective – On-target
•  Individual project objective – Missed (1), On-target (1), Exceeded (3) 
Achievement of the strategic objectives of the FY19 STI plan translated to an overall payout of 21% to 28% of on-target 
earnings for Senior Executives.
The Company prides itself on having a highly engaged and motivated workforce with a strong sense of values, culture and 
passion. The people and culture component of the plan is designed to ensure Senior Executives are incentivised to nurture and 
build on these principles and values. The performance of this is measured through the annual Employee Engagement Survey, 
based on Group results. Senior Executives have the potential to earn up to 15% of on-target earnings for over achievement 
against the above mentioned objective (subject to the application of each individuals, STI cap).
Overall the Employee Engagement metric was exceeded. This was based on the Employee Opinion Survey results and also being 
recognised by the Great Place To Work® Institute. This translated to an overall payout of 13% to 15% of on-target earnings  
for each Senior Executive.
5.3.3 Overall STI financial outcomes
2019
C McIntyre
A Bhatia
S Ryan
P Barlow
A Demery
Actual STI 
awarded
$
367,350
162,285
79,959
123,232
94,243
% of target 
awarded
67%
58%
54%
56%
50%
% of target 
forfeited
STI cap
$
33% 1,174,500
494,550
42%
552,000
46%
371,700
44%
312,000
50%
% of STI 
cap 
awarded
31%
33%
14%
33%
30%
The Board used discretion when assessing the CEO’s STI outcome, in particular noting his outstanding performance in relation to 
areas of the business that were undergoing significant external challenges, including new car sales and media, and achievement 
of overall cost management.
Under the FY19 STI plan 25% of the awarded STI is awarded in equity, vesting of which is deferred for an additional 12 months 
subject to a continued service condition.
59
Annual Report 2019carsales.com Ltd2019
C McIntyre
A Bhatia
S Ryan
P Barlow
A Demery
Actual STI 
awarded
$
367,350
162,285
79,959
123,232
94,243
Paid in cash 
$
275,513
121,714
59,969
92,424
70,682
Deferred  
in equity
$
91,837
40,571
19,990
30,808
23,561
Number of 
perfor-
mance 
rights 
awarded
 6,783 
 2,996 
 1,476 
 2,275 
 1,740 
6,783 performance rights will be issued to Mr McIntyre as the CEO after the release of this report to the ASX in August 2019, 
with an exercise price of $0.00. These performance rights were approved by shareholders at the AGM held on 26 October 2018. 
8,487 performance rights will be issued to Senior Executives after the release of this report to the ASX in August 2019, with an 
exercise price of $0.00.
The number of performance rights awarded was determined by multiplying the actual STI awarded for the FY19 year by 25% 
and then dividing the volume weighted average price of the Company’s shares for the 20 trading days prior to 1 July 2019, 
which was $13.54.
Subject to the continued service condition being satisfied, unless otherwise waived by the Board, performance rights will vest 
after the Board releases the 2020 Annual Report to the ASX.
5.4 Deferred Component of the 2018 STI
The amounts payable under this award based on the accounting Black Scholes valuations are as follows:
2019
C McIntyre
A Bhatia
A Saines
P Barlow
A Demery
Actual DSTI 
award 
vesting
Vested
%
100%
100%
100%
100%
100%
Vested 
$
193,570
92,541
96,133
72,790
50,071
The cash value to each Senior Executive of the 2019 deferred component of their STI based on the 30 June 2019 share price is as 
follows:
2019
C McIntyre
A Bhatia
A Saines
P Barlow
A Demery
60
Actual DSTI 
award 
vesting
Vested
%
100%
100%
100%
100%
100%
Vested 
$
 188,825 
 90,272 
 93,776 
 71,005 
 48,843 
Annual Report 2019carsales.com LtdRemuneration Report continued5.5 LTI plans 
There are three years of unvested LTI awards which have performance periods that include the FY19 financial year as follows:
Financial year of grant
FY17
FY18
FY19
Performance period
1 July 2016 – 30 June 2019
1 July 2017 – 30 June 2020
1 July 2018 – 30 June 2021
Relevant performance year 
to determine vesting
FY19
FY20
FY21
Vesting Dates
August 2019
August 2020
August 2021
The terms of each financial year award are set out below and vary for each year.
Ceasing employment
Senior Executives who leave the Company have 30 days from their date of departure to exercise any vested options unless such 
departure is under adverse conditions. In exceptional circumstances, and at the Board’s discretion, Senior Executives may be 
allowed to retain unvested options and performance rights and exercise them in a future period when they vest. 
Clawback
If the Board, in its reasonable opinion determines that a plan participant has engaged in any of the following conduct, the Board 
may declare that all, or some, of the participant’s options, performance rights or ordinary shares held under the plan are forfeited:
(a)  Cessation of employment, other than for special circumstances, redundancy or by mutual agreement between the Board and 
the participant;
(b)  Material breach of the participant’s obligations to the Company or a Subsidiary;
(c)  Behaviour that brings the Company or Group into disrepute. 
Hedging Policy
The Company’s Option Plan specifically prohibits a plan participant from entering into any scheme, arrangement, agreement 
(including options and derivative products) or other hedging transaction under which the participant may alter or limit the 
economic benefit or risk to be derived from options, irrespective of future changes in the market price of any Company shares. 
Where a plan participant enters, or purports to enter, into any such scheme, arrangement or agreement, all options will 
immediately lapse. 
Change of control
In the event of a change in control, while the Board maintains discretion in relation to unvested options, the default treatment will be: 
(a)   for unvested options subject to performance conditions, a pro-rata number will vest based on the extent to which applicable 
conditions have been satisfied; 
(b)   for unvested options subject to only continuing service conditions, the pro-rata number will vest based on the proportion of 
the period that has lapsed.
5.5.1 Unvested Long-Term Incentive Plan Structure - FY19 Grant Vesting FY21
Participants 
Award vehicle
Eligible employees under the carsales.com Ltd Employee Option Plan, established via a prospectus 
lodged with ASIC in 2000. Upon recommendation by the Remuneration and Nomination Committee, 
the Board determines who is eligible to participate in the plan.
The LTI awards are a combination of options and performance rights and are issued for no cash 
consideration. 
There is 70% of the LTI awarded in performance rights, subject to financial performance measures and 
30% awarded in options, subject to strategic objectives being met. Options and performance rights are 
issued subject to vesting rules and expiry periods. They vest on fixed dates provided employment has not 
been terminated, and targets are achieved.
No dividends are paid during the performance period until the rights or options vest and are exercised 
by the Senior Executive. 
Options and performance rights issued to the CEO contain the same terms, conditions and performance 
targets as those issued to other Senior Executives.
61
Annual Report 2019carsales.com LtdPerformance 
period
Performance 
measures
Performance is measured over a three-year period to 30 June 2021.
The expiry date of the FY19 award is fifteen years from the grant date.
Financial measures
70% of the award is tested pursuant to a financial matrix with Cumulative Annual Growth Rate measures 
for look through revenue and adjusted earnings per share (EPS). A minimum ‘gate’ threshold for both 
these metrics must be achieved in the performance period prior to any award vesting.
The targets have been set as follows:
Look through revenue
Adjusted EPS
Minimum 
CAGR
5%
5%
Maximum 
CAGR
10%
10%
Look through revenue is defined as ordinary revenue reported for the consolidated Group adjusted for 
the ownership percentage held for the group of consolidated subsidiaries, and adding in the Group’s 
ownership share of the underlying revenue for equity accounted associates. 
Adjusted EPS is defined as earnings per share calculated by dividing the adjusted net profit after tax 
attributable to equity holders of the Company during the relevant period by the weighted average 
number of Ordinary Shares outstanding during the relevant period. The Board also retains discretion  
to alter the adjusted EPS hurdle in exceptional circumstances to ensure there is no material advantage  
or disadvantage due to matters outside management’s control that would materially affect adjusted  
EPS. The Board believes this metric gives an accurate reflection of the underlying trading performance  
of the Group and is an appropriate earnings metric to align to Shareholder value.
Both the look through revenue and adjusted EPS metrics exclude any corporate activity (such as 
acquisitions) made after the date of the AGM notice (25 September 2018), with the exception that 
should the Group dispose of any Group businesses or acquire additional equity stakes in any existing 
Group businesses the CAGR targets for both look through revenue and adjusted EPS will be altered  
to maintain the underlying CAGR growth rates targeted for the 2021 financial year. The Board also 
retains discretion to adjust the CAGR growth rates to include the impact of any strategically important 
acquisitions made during the performance period such that management is not materially advantaged 
or disadvantaged from entering into further acquisitions where it is in Shareholders’ interests to do so.
The look through revenue CAGR and adjusted EPS CAGR each make up 50% of the targets for the 
award to vest. The award will be capable of vesting and exercise if at the testing date the look through 
revenue and adjusted EPS CAGR targets have been achieved or exceeded as follows:
•  If either the look through revenue or adjusted EPS CAGR minimum targets are not achieved, then  
no performance rights will be capable of exercise. 
•  If the minimum target is achieved for both measures, 30% of the performance rights will vest.
•  If the maximum target is achieved or exceeded for both measures, 100% of the performance rights 
will vest.
•  Provided the minimum of both targets are met, then there will be a pro-rata allocation of performance 
rights between the minimum of 30% and the maximum of 100% according to the results achieved 
for each target.
62
Annual Report 2019carsales.com LtdRemuneration Report continuedPerformance 
measures 
continued
Strategic Measures
30% of the award is tested against strategic objectives.
Objectives are as follows:
•  Growth in international business performance metrics that reflect the strategic importance of this 
segment to the Group as a whole;
•  Growth in Australian classified and non-classified automotive products and services, reflecting the 
importance of the diversification of the Group’s traditional product set; and
•  Achievement of specified milestones which relate to projects that address the development of the  
automotive industry.
Each strategic objective above will make up 10% of the overall value of the LTI (30% in total). The options 
for each objective will be capable of vesting and exercise if at the testing date the objectives have been 
achieved or exceeded as follows (the achievement of the objectives is determined by the Board):
•  If the objective is not achieved, then no options will be capable of exercise. 
•  If the objective is partly achieved, then 50% of the options for that objective will be capable of exercise 
(5% of the total LTI value); and
•  If the objective is fully achieved, then 100% of the options for that objective will be capable of exercise 
(10% of the total LTI value).
The following unvested awards are outstanding for the FY19 award:
Award 
Date
26/10/2018
26/10/2018
Number of 
options
177,632
93,422
Number of 
perfor-
mance 
rights
63,551
33,423
Options 
exercise 
price
$
 14.87 
 14.87 
Perfor-
mance 
rights 
exercise 
price
$
0
0
Vesting 
Date
Aug-21
Aug-21
CEO
Other Senior Executives
5.5.2 Unvested Long-term Incentive Plan Structure – FY18 Grant Vesting FY20
Participants 
Eligible employees under the carsales.com Ltd Employee Option Plan, established via a prospectus 
lodged with ASIC in 2000. Upon recommendation by the Remuneration and Nomination Committee, 
the Board determines who is eligible to participate in the plan. 
Award vehicle
The LTI awards are a combination of options and performance rights and are issued for no cash 
consideration. 
There is 70% of the LTI awarded in performance rights, subject to financial performance measures and 
30% awarded in options, subject to strategic objectives being met. Options and performance rights are 
issued subject to vesting rules and expiry periods. They vest on fixed dates provided employment has not 
been terminated, and targets are achieved.
No dividends are paid during the performance period until the rights or options vest and are exercised 
by the Senior Executive. 
Options and performance rights issued to the CEO contain the same terms, conditions and performance 
targets as those issued to other Senior Executives.
Performance 
period
Performance is measured over a three-year period to 30 June 2020.
The expiry date of the FY18 award is fifteen years from the grant date.
63
Annual Report 2019carsales.com LtdPerformance 
measures
Financial measures
70% of the award is tested pursuant to a financial matrix with measures of look through revenue 
Cumulative Annual Growth Rate (CAGR) growth and adjusted NPAT CAGR growth. A minimum ‘gate’ 
threshold for both these metrics must be achieved in the performance period prior to any award vesting. 
If the minimum target for either measure is not achieved, then no award will vest. 
Max target
Looking through  
revenue CAGR growth
Min target
Mid target – 
65% vesting
Maximum target 
– 100% vesting
Minimum target 
– 30% vesting
Below threshold – no payment
Adjusted NPAT CAGR growth
Min target
Max target
Note: diagram not to scale
The targets have been set as follows:
Look through revenue
Adjusted NPAT
Minimum 
CAGR
5.5%
5.3%
Maximum 
CAGR
11.3%
10.1%
Look through revenue is defined as ordinary revenue reported for the consolidated Group adjusted for 
the ownership percentage held for the group of consolidated subsidiaries, and adding in the Group’s 
ownership share of the underlying revenue for equity accounted associates. This measure was adopted 
to ensure that Company’s international investments, which represent a strong contributor to Company’s 
medium to long-term growth, are provided with sufficient support and attention to grow in this phase 
of their life cycle.
Adjusted NPAT is defined as the Group net profit after tax and non-controlling interests and excludes 
acquired intangible asset amortisation and any material one-off transactions of a corporate nature, such 
as gains/losses on business disposals, non-cash associate revaluations, impact of capital reorganisations, 
or other significant non-recurring corporate transaction costs as determined by the Board, consistent 
with the adjusted NPAT that is disclosed when reporting the Company’s annual results. The Board also 
retains discretion to alter the adjusted NPAT hurdle in exceptional circumstances to ensure there is no 
material advantage or disadvantage due to matters outside management’s control that would materially 
affect adjusted NPAT. The Board believes this metric gives an accurate reflection of the underlying 
trading performance of the Group and is an appropriate earnings metric to align to Shareholder value.
Both the look through revenue and adjusted NPAT metrics exclude any corporate activity (such as 
acquisitions) made after the date of the AGM notice (26 September 2017) with the exception that 
should the Group dispose of any Group businesses or acquire additional equity stakes in any existing 
Group businesses the CAGR targets for both look through revenue and adjusted NPAT will be altered  
to maintain the underlying CAGR growth rates targeted for the 2020 financial year. The Board also 
retains discretion to adjust the CAGR growth rates to include the impact of any strategically important 
acquisitions made during the performance period such that management is not materially advantaged 
or disadvantaged from entering into further acquisitions where it is in Shareholders’ interests to do so.
64
Annual Report 2019carsales.com LtdRemuneration Report continued 
Performance 
measures 
continued
The look through revenue CAGR and adjusted NPAT CAGR each make up 50% of the targets for the 
award to vest. The award will be capable of vesting and exercise if at the testing date the look through 
revenue and adjusted NPAT CAGR targets have been achieved or exceeded as follows:
•  If either the look through revenue or adjusted NPAT CAGR minimum targets are not achieved, then  
no performance rights will be capable of exercise. 
•  If the minimum target is achieved for both measures, 30% of the performance rights will vest.
•  If the maximum target is achieved or exceeded for both measures, 100% of the performance rights 
will vest.
•  Provided the minimum of both targets are met, then there will be a pro-rata allocation of performance 
rights between the minimum of 30% and the maximum of 100% according to the results achieved 
for each target.
Strategic Measures
30% of the award is tested against strategic objectives.
Objectives are as follows:
•  International revenue growth, reflecting the strategic importance of this to the long-term success  
of the Group;
•  Growth in Australian non-classified automotive products and services revenues, reflecting the 
importance of the diversification of the revenue base from the Group’s traditional product set; and
•  Successful development and deployment of the Group’s technology into the core business and 
leveraging this into adjacent market and international businesses.
Each strategic objective above will make up 10% of the overall value of the LTI (30% in total). The options 
for each objective will be capable of vesting and exercise if at the testing date the objectives have been 
achieved or exceeded as follows (the achievement of the objectives is determined by the Board):
•  If the objective is not achieved, then no options will be capable of exercise. 
•  If the objective is partly achieved, then 50% of the options for that objective will be capable of exercise 
(5% of the total LTI value); and
•  If the objective is fully achieved, then 100% of the options for that objective will be capable of exercise 
(10% of the total LTI value).
The following unvested awards are outstanding for the FY18 award:
Award 
Date
27/10/17
27/10/17
Number of 
options
115,243
64,536
Number of 
perfor-
mance 
rights
72,530
40,617
Options 
exercise 
price
$
 11.41 
 11.41 
Perfor-
mance 
rights 
exercise 
price
$
0
0
Vesting 
Date
Aug-20
Aug-20
CEO
Other Senior Executives
65
Annual Report 2019carsales.com Ltd5.5.3 Unvested Plan Structure for FY17 award vesting in FY19
Participants 
Eligible employees under the carsales.com Ltd Employee Option Plan, established via a prospectus 
lodged with ASIC in 2000. Upon recommendation by the Remuneration and Nomination Committee, 
the Board determines who is eligible to participate in the plan.
Award vehicle
The LTI awards are a combination of options and performance rights and are issued for no cash 
consideration. 
40% of the total value of the award is awarded in options with an exercise price of $12.23, being  
the volume weighted average price of the Company’s Shares for the 21 days prior to 1 July 2016. 
60% of the total value of the award is awarded in performance rights with a $0 exercise price. 
Options and performance rights are issued subject to vesting rules and expiry periods and vest on fixed 
dates provided employment has not been terminated, and RTSR and/or EPS targets have been achieved.
No dividends are paid during the performance period and until the rights or options vest/are exercised 
by the Senior Executive. Amounts received on the exercise of options are recognised as share capital.
Options and performance rights issued to the CEO contain the same terms, conditions and performance 
targets as those issued to other Senior Executives.
Performance is measured over a three-year period to 30 June 2019. The expiry date of the FY17 award 
is fifteen years from the grant date.
The FY17 award is subject to both EPS (70% of total award) and Relative Total Shareholder Return 
(RTSR) (30% of total award) targets.
Performance 
period
Performance 
measures 
EPS Measure
The minimum EPS target required for any of the awarded options and performance rights to vest is  
a target that will require the Company to achieve an EPS value that will reflect a significant compound 
annual growth rate (CAGR) in EPS between the baseline year and the testing year.
The Company has published the minimum and maximum EPS target that was applicable to the grant, 
along with the actual EPS achieved by the Company in the relevant year.
Options and performance rights subject to the EPS target will be capable of exercise, at the relevant 
testing date if the EPS target for the relevant period has been achieved or exceeded as follows:
•  If the EPS achieved is equal to the minimum target, 70% of the vested options and performance 
rights will be capable of exercise;
•  If the EPS achieved is equal to or exceeds the maximum target, 100% of the vested options and 
performance rights will be capable of exercise; and
•  If the EPS achieved is between the minimum and maximum targets, vested options and performance 
rights will be capable of exercise on a pro-rata basis between 70% and 100%.
66
Annual Report 2019carsales.com LtdRemuneration Report continuedPerformance 
measures 
continued
In considering the appropriate EPS target, the Board uses the historical earnings performance of the 
Company, forward looking market consensus earnings expectations and other internal forward looking 
plans as inputs for determining the appropriate objective.
Minimum and maximum EPS targets for the options and performance rights were set for the period 
ended 30 June 2019 and the award of options and performance rights was approved by shareholders  
at the 2016 AGM on 25 October 2016.
RTSR Measure
The RTSR metric measures the returns provided to carsales shareholders over a 3-year period from  
1 July 2016 to 30 June 2019, including movements in share price and dividends paid. The RTSR metric  
is adjusted for any significant corporate share capital restructuring (for example a stock split or rights 
issue). The company’s actual TSR is then compared against a comparator group to create a RTSR metric.
The comparator group used in the RTSR calculation is the ASX200 as at 30 June 2016. 
Options and performance rights subject to the RTSR target will be capable of exercise, at the relevant 
testing date if the RTSR target for the relevant period has been achieved or exceeded as follows:
•  If the relative ranking against the comparator group is below the 50th percentile no performance 
rights or options will be capable of exercise;
•  If the relative ranking against the comparator group is at the 50th percentile, 50% performance rights 
or options will be capable of exercise;
•  If the relative ranking against the comparator group is between the 50th percentile and the 75th 
percentile performance rights or options will be capable of exercise on a straight line pro-rata basis 
from 50% to 100%; and
•  If the relative ranking against the comparator group is at or above the 75th percentile 100% 
performance rights or options will be capable of exercise.
The minimum and maximum EPS and RTSR targets for the options and performance rights have been 
set by the Board, with a testing date of 30 June 2019 and are exercisable after the Board releases the 
Annual Report to the ASX for FY19.
The following awards have been performance tested in the year for the FY17 award:
Award 
Date
28/10/16
28/10/16
Number of 
options
149,907
153,655
Number of 
perfor-
mance 
rights
31,287
32,070
Options 
exercise 
price
$
 12.23 
 12.23 
Perfor-
mance 
rights 
exercise 
price
$
0
0
Vesting 
Date
Aug-19
Aug-19
CEO
Other Senior Executives
67
Annual Report 2019carsales.com Ltd5.5.3.1 FY17 LTI award achievement
EPS and TSR targets relating to Senior Executives options and performance rights options and performance rights, together with 
the Company’s actual achievements are as follows:
LTI
Grant
Year ended 
30 June 
2017
Minimum entitlement
Maximum entitlement
Actual achieved
Vesting  
date Measure % payable
70%
EPS
August
Target ($) % payable
100%
0.516
Target ($) % payable
76.60%
0.562
Target ($)
0.539
2019
TSR
50% 50th percentile
100% 75th percentile
0.00% 43rd percentile
The actual EPS achieved for the LTI grant vesting in August 2019 of $0.539 per share is above the reported FY19 EPS of $0.350 
cents per share and the same as the FY19 adjusted EPS of $0.539. In calculating the achieved EPS of $0.539 per share the Company 
excluded the earnings and related costs from the following acquisitions and investments that occurred after the AGM Notice of 
Meeting date of 27 September 2016:
•  Demotores Group – acquired February 2017
•  SK ENCARSALES.com Ltd – acquired January 2018 
•  Appraisal Solutions Pty Ltd – acquired April 2018
In addition, with the exception of the items set out below, all of the one-off items of a corporate nature incurred in FY19 were 
excluded in calculating adjusted NPAT (such as the gain on associate dilution and changes in the valuation of put option liabilities) 
as set out in Note 7 to the accounts have been excluded from the calculation of the achieved EPS. 
As noted above in December 2018 the Board announced an impairment charge would be made against the investment in 
Stratton Finance and while this charge was included in the FY19 STI calculations it was not included in the testing of the FY17 
LTI EPS calculations. The Board concluded that it was reasonable to isolate the impact of the impairment charge as the Company 
had no visibility of the regulatory change which led to the impairment at the time the award was granted. The one-off charges 
impacting EBITDA (being restructuring costs and FY18 bad debt write-offs) set out in Note 7 have been included in the 
calculation of the actual EPS achieved above. 
The actual EPS achieved above includes a pro-forma adjustment to include SK ENCARSALES.com Ltd at 49.9% ownership by 
carsales for the full period to 30 June 2019 to reflect the same ownership basis on which the EPS targets were originally set in FY17.
The amounts payable (cash value at 30 June 2019) under the LTI grant vesting in August 2019 are as follows:
Summary - EPS & TSR
Paid
$
 305,211 
 152,611 
 106,821 
 53,404 
Paid
$
 305,211 
 152,611 
 106,821 
 53,404 
Paid
%
49.4%
49.4%
49.4%
49.4%
Paid
%
76.6%
76.6%
76.6%
76.6%
Forfeited
%
50.6%
50.6%
50.6%
50.6%
Forfeited
%
23.4%
23.4%
23.4%
23.4%
Forfeited
$
 312,986 
 156,494 
 109,547 
 54,772 
Forfeited
$
 93,235 
 46,619 
 32,634 
 16,316
2019
C McIntyre
A Bhatia
P Barlow
A Demery
EPS only
2019
C McIntyre
A Bhatia
P Barlow
A Demery
68
Annual Report 2019carsales.com LtdRemuneration Report continuedTSR
2019
C McIntyre
A Bhatia
P Barlow
A Demery
Paid
$
- 
- 
- 
- 
Paid
%
0.0%
0.0%
0.0%
0.0%
Forfeited
%
100.0%
100.0%
100.0%
100.0%
Forfeited
$
 219,750 
 109,875 
 76,913 
 38,457 
5.6 Non-monetary benefits and other payments
Senior Executives receive salary continuance insurance cover that is also provided to all other carsales employees. The policy is 
held with MetLife Insurance Limited, but is not allocated on an individual employee basis.
Simon Ryan received a sign on bonus of $200,000 in the form of 16,706 zero priced options and a $80,000 paid in cash as 
compensation for foregoing entitlements from his previous employer upon termination. 
Anthony Saines received a final payment of $484,630 comprising payment in lieu of notice and outstanding leave entitlements.
5.7 Non-Executive Directors’ remuneration
Non-Executive Directors’ fees are determined within an aggregate Directors’ fee pool limit, which is periodically recommended 
for approval by shareholders. The maximum payable to be shared by all Non-Executive Directors is $1,500,000 per annum as 
approved by shareholders at the Annual General Meeting held on 23 October 2015. The Directors determine how these are to 
be shared by the Directors.
Fees and payments to Non-Executive Directors are determined by the demands that are made on their time, as well as their 
responsibilities. Non-Executive Directors receive fixed, rather than variable pay.
The Board will from time to time invite a remuneration specialist to conduct a review and benchmarking of fees. The annualised 
fees paid to the Board are comfortably below the $1,500,000 pool approved by shareholders.
The following fee table applies:
Appointment
Chair fee
Base Director fee
Committee Chair fee
Committee Member fee
The Non-Executive Directors had the following committees and other roles during the year:
From 1 July 2018 – 4 January 2019:
1 July 2019 
fee table
$ 
340,000
140,000
35,000
15,000
Name
R Collins
P O’Sullivan
W Pisciotta
K Anderson
E Gilbert
K Wong
Board Chair
Audit and Risk 
Management 
Committee
Remuneration  
and Nomination 
Committee
Chair
Member
Member
Member
Member
Chair
Member
69
Annual Report 2019carsales.com LtdFrom 4 January 2019 – 23 May 2019:
Name
P O’Sullivan
W Pisciotta
K Anderson
E Gilbert
K Wong
From 23 May 2019 – 30 June 2019:
Name
P O’Sullivan
W Pisciotta
K Anderson
E Gilbert
K Wong
D Wiadrowski
Board Chair
Audit and Risk 
Management 
Committee
Member
Remuneration  
and Nomination 
Committee
Member
Member 
Interim Chair 
Member
Chair
Member 
Board Chair
Audit Committee
Remuneration  
and Nomination 
Committee
Risk Management 
Committee
Member 
Member 
Chair
Member
Chair
Member 
Member
Chair
Member
Member
5.8 Additional information
5.8.1 Minimum Shareholding Requirements
Board
The Company requires all Board members to hold the equivalent of one year’s base Director’s fees in equity after 24 months’ 
Board membership. All Board members currently meet this requirement.
Senior Executives
The Company does not have a documented minimum shareholding requirement for Senior Executives, but encourages all Senior 
Executives to hold shares in the Company and requests the CEO to raise the issue of shareholding with any Senior Executive 
who does not hold what is viewed by the Board as a reasonable amount of Company shares. In addition, through the LTI plan 
the Board is able to incorporate a significant portion of each Senior Executive’s total remuneration in equity to ensure alignment 
with shareholders’ interest.
70
Annual Report 2019carsales.com LtdRemuneration Report continued5.8.2 STI and LTI Payments (cash, options & performance rights) achievement against maximum entitlement
All Senior Executives received grants that were equal to or less than their maximum potential STI entitlements. The relative 
proportions of remuneration which are linked to performance and those that are fixed based on the accounting values table  
in section 4.2 are as follows:
Cash salary and 
superannuation
2019
%
2018
%
At risk - STI
2019
%
2018
%
At risk - DSTI
2019
%
2018
%
At risk – LTI
2019
%
2018
%
100
100
100
100
100
100
100
78
81
91
80
83
93
100
100
100
100
100
100
100
51
60
0
60
63
56
-
-
-
-
-
-
-
15
11
8
12
11
0
-
-
-
-
-
-
-
25
22
0
24
24
24
-
-
-
-
-
-
-
9
7
1
7
6
7
-
-
-
-
-
-
-
5
5
0
5
4
5
-
-
-
-
-
-
-
(2)
1
0
1
0
0
-
-
-
-
-
-
-
19
13
0
11
9
15
Name
Non-Executive 
Directors
Patrick O’Sullivan
Walter Pisciotta
Kim Anderson
Edwina Gilbert
Kee Wong
David Wiadrowski
Richard Collins
Executive Director
Cameron McIntyre
Senior Executives
Ajay Bhatia
Simon Ryan
Paul Barlow
Andrew Demery
Anthony Saines
71
Annual Report 2019carsales.com Ltd5.8.3 Share based compensation disclosures
The terms and conditions of each grant of options and performance rights affecting remuneration in the current or a future 
reporting period are as follows:
Grant date
October 2015
October 2015
October 2015
October 2016
October 2016
October 2016
October 2016
October 2016
Date exercisable
August 2017
August 2018
August 2018
August 2018
August 2019
August 2019
August 2019
August 2019
Expiry date
October 2020
October 2020
October 2020
October 2031
October 2031
October 2031
October 2031
October 2031
Exercise 
price
$
$0.00
$10.24
$0.00
$0.00
$0.00
$0.00
$12.23
$12.23
Value at 
grant date
$
$8.74
$1.86
$8.44
$9.86
$9.49
$4.87
$1.10
$0.98
October 2017
August 2020
October 2032
$0.00
12.06
October 2017
July 2018
August 2020
August 2019
October 2032
October 2033
October 2018
August 2021
October 2033
October 2018
July 2019
August 2021
August 2020
October 2033
October 2034
11.41
$0.00
14.87
$0.00
$0.00
3.25
13.87
1.53
10.93
14.27
Vested
%
80
73
73
78
n/a
-
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Perfor-
mance 
achieved
Yes
Yes
Yes
Yes
Yes(i)
No(ii)
Yes(i) 
No(ii)
To be 
determined
To be 
determined
Yes
To be 
determined
To be 
determined
Yes (iii)
(i) 
(ii) 
(iii) 
 LTI options and performance rights granted in October 2016 will apply 76.6% of this award that is expected to vest in August 2019 based on the EPS performance 
achievements tested at 30 June 2019.
 LTI options and performance rights granted in October 2016 that were exercisable in August 2019 which were aligned to a TSR measure did not vest as a result of the 
Company not meeting the minimum TSR target which had been set.
 Relates to performance rights granted under the FY19 STI plan for the 25% portion of the total STI award that is deferred in equity. Subject to satisfactory completion of the 
remaining service period this award is expected to vest in August 2020.
$0.00 exercise price represents performance rights.
When exercisable, each option is convertible into one ordinary share upon payment of the exercise price by the option holder, 
provided that the option holder complies with the rules of the carsales.com Ltd Employee Option Plan. Performance rights will 
automatically be converted to one ordinary share upon the vesting date provided the holder complies with the rules of carsales.
com Ltd Employee Option Plan.
Options and performance rights not exercised expire at the earliest of (a) the expiry date applicable to the option or performance 
right, (b) 30 days post the employee ceasing to be employed by carsales.com Ltd, (c) where EPS or RTSR vesting conditions are not 
met at the relevant date, or (d) where there has been a special circumstance, then within 90 days after that special circumstance 
has occurred or as specified by the Board.
72
Annual Report 2019carsales.com LtdRemuneration Report continuedDetails of options and performance rights granted over ordinary shares in the Company provided as remuneration to each  
of the Executive Leadership Team are set out below:
Number of 
options granted 
during the year 
2019
Number of 
performance 
rights granted 
during the year 
2019
Value of options 
at grant date 
2019 
$
Value of 
performance 
rights at grant 
date 2019
$
Number of 
options and 
performance 
rights vested 
during the year 
2019
177,632
70,334
271,937
791,574
98,093
46,053
26,316
26,316
21,053
19,472
10,891
11,690
9,272
70,503
40,287
40,287
32,230
222,891
124,001
135,405
107,180
49,046
-
34,332
17,166
Name
Executive 
Director
C McIntyre 
Senior 
Executives
A Bhatia
S Ryan
P Barlow
A Demery
Further information on the options and performance rights is set out in Note 27 to the financial statements.
5.8.4 Shares provided on exercise of remuneration options and performance rights
Details of ordinary shares in the Company provided as a result of the exercise of options and performance rights by each Senior 
Executive are set out below.
Name
Executive Director
C McIntyre
Senior Executives
A Bhatia
A Bhatia
A Saines
A Saines
P Barlow
A Demery
Date of exercise 
of options and 
performance 
rights
Number of 
ordinary shares 
issued on exercise 
of options and 
performance 
rights during  
the year
Value at  
exercise date*
$
August 2018
22,588
341,531
August 2018
September 2018
August 2018
February 2019
August 2018
August 2018
 10,222 
 32,204 
12,819
 40,091 
6,963
 4,206
154,557 
 484,348
 193,823
517,575
105,281
 63,596
* 
 The value at the exercise date of options and performance rights that were granted as part of remuneration and were exercised during the year has been determined as the 
intrinsic value of the options and performance rights at that date.
73
Annual Report 2019carsales.com Ltd5.8.5 Share-based compensation benefits
For each grant of options and performance rights, the percentage of the available grant that vested in the financial year, and the 
percentage that was forfeited because the person did not meet the service and performance criteria is set out below. The vesting 
periods for options and performance rights are detailed above. No options and performance rights will vest if the conditions are 
not satisfied, hence the minimum value of the options and performance rights yet to vest is nil. The value of the options and 
performance rights yet to vest has been determined as the amount of the grant date fair value of the options and performance 
rights that is yet to be expensed.
Share-based compensation benefits (options and performance rights);
Name
C McIntyre
C McIntyre
C McIntyre
C McIntyre
A Bhatia
A Bhatia
A Bhatia
A Bhatia
S Ryan
P Barlow
P Barlow
P Barlow
P Barlow
A Demery
A Demery
A Demery
A Demery
Financial 
year 
granted
2017
2018
2019
2019
2017
2018
2019
2019
2019
2017
2018
2019
2019
2017
2018
2019
2019
Vested
%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Forfeited
%
50.6%
-
-
-
50.6%
-
-
-
-
50.6%
-
-
-
50.6%
-
-
-
Financial 
years in 
which 
grant may 
vest
2019*
2020*
2020*
2021*
2019*
2020*
2020*
2021*
2021*
2019*
2020*
2020*
2021*
2019*
2020*
2020*
2021*
Minimum 
total value 
of grant 
yet to vest
$
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Maximum 
total value 
of grant 
yet to vest 
$
 9,994 
 1,102,936 
 16,131 
945,580
 4,997 
 308,817 
 7,712 
 245,149 
 140,087
 3,498 
 176,472 
 6,066 
 140,087
 1,749 
 132,357 
 4,173 
 112,070 
* 
 Vesting is contingent upon Board approval. Options are exercisable after the Board releases the results to ASX in August each year.
74
Annual Report 2019carsales.com LtdRemuneration Report continued(i) Option holdings and performance rights
The numbers of options and performance rights over ordinary shares in the Company held during the financial year by each 
Director of carsales.com Ltd and other Key Management Personnel of the Company, including their personally related parties,  
are set out below.
2019
Name
Non-Executive 
Directors
P O’Sullivan
W Pisciotta
K Anderson
E Gilbert
K Wong
D Wiadrowski
R Collins
Executive Directors
C McIntyre
Other Senior 
Executives
A Bhatia
S Ryan
P Barlow
A Demery
A Saines
Granted 
as 
compens-
ation 
(including 
perform-
ance 
rights)
Balance at 
start of 
the year
Exercised
Forfeited
Balance at 
the end 
of the 
year
Other 
change
Vested 
and exerc-
isable  Unvested
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
496,214
 255,139 
(22,588)
(33,967)
200,980
-
132,900
 75,076 
72,188
 69,201 
 52,437 
 40,979 
 32,195 
 6,931 
(42,426)
-
(6,963)
(4,206) 
(52,910)
(15,381)
-
(10,481)
(5,543)
(19,277)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
694,798
 70,693 
 624,106 
212,374
52,437
156,435
97,522
6,932
-
 16,706 
 21,993 
 11,086 
-
 212,374 
 35,731 
 134,442 
 86,437 
 6,932
75
Annual Report 2019carsales.com Ltd(ii) Share holdings
The numbers of shares in the Company held during the financial year by each Director of carsales.com Ltd and other Key 
Management Personnel of the Company, including their personally related parties, are set out below. There were no shares 
granted during the reporting period as compensation.
2019
Non-Executive Directors
Ordinary shares
P O’Sullivan
W Pisciotta
K Anderson
E Gilbert
K Wong
D Wiadrowski
S Kloss (Alternate)
R Collins
Executive Directors 
C McIntyre 
Other Senior Executives 
A Bhatia 
S Ryan 
P Barlow 
A Demery 
A Saines 
Balance at 
the start of 
the year
Received 
during the 
year on the 
exercise of 
options
Other 
changes 
during the 
year
Balance at 
end of the 
year
 15,000 
 8,836,298 
 15,000 
 25,000 
-
-
 2,774,500 
 595,688 
 - 
 - 
 - 
 - 
-
-
-
 - 
 8,268 
-
-
 833 
 11,295 
 1,580 
- 
(595,688) 
 23,268 
 8,836,298 
 15,000 
 25,833 
 11,295 
 1,580 
 2,774,500
 - 
 179,912 
 22,588 
-
 202,500 
 6,167 
-
 33,660 
-
 21,050 
-
-
 6,963 
 4,206 
 8,950 
(5,032) 
-
-
 - 
(30,000)
 1,135 
-
 40,623 
 4,206 
 -
5.8.6 Other transactions with Key Management Personnel
Conflicts and transactions with KMP are handled in accordance with the Board Charter available at http://shareholder.carsales.
com.au/Investor-Centre/. 
(i) Directors of carsales.com Ltd
W Pisciotta is a shareholder of Pentana Solutions Pty Ltd, which has a commercial relationship with the Company. Mr Pisciotta 
and Mr Kloss were absent from all Board discussions related to any commercial arrangement of Pentana Solutions and only those 
directors who are independent of Pentana Solutions were involved in the approval of the agreement. The total amount paid by 
carsales to Pentana Solutions was $1,571,408.
E Gilbert is a Director of automotive dealerships which utilised the Group’s services under terms and conditions no more favourable 
than dealing with other customers at arm’s length in the same circumstances. The total amount paid to carsales by automotive 
dealerships, of which E Gilbert is a shareholder, was $422,708.
R Collins is a shareholder of automotive dealerships which utilised the Group’s services under terms and conditions no more 
favourable than dealing with other customers at arm’s length in the same circumstances. The total amount paid to carsales by 
automotive dealerships, of which R Collins is a shareholder up until his departure from the Company, was $345,594.
Neither Mr Collins nor Ms Gilbert received any additional benefits to their dealerships from their participation on the  
Company Board.
76
Annual Report 2019carsales.com LtdRemuneration Report continued5.8.7 Shares under option and performance rights
Unissued ordinary shares of carsales.com Ltd under option at the date of this report are as follows:
Date options granted
Aug-17
Oct-14
Oct-15
Oct-16
Oct-16
Oct-17
Oct-17
Oct-18
Oct-18
Feb-19
Expiry date
Aug-19
Oct-19
Oct-20
Oct-31
Oct-31
Oct-32
Oct-32
Oct-33
Oct-33
Feb-34
Issue price 
of shares
$
$0.00
$10.71
$10.24
$12.23
$0.00
$11.41
$0.00
$14.87
$0.00
$0.00
Number 
under 
options
 - 
 24,667 
 215,500 
 631,658
-
311,432 
-
 495,204 
-
16,706
1,695,167
Number 
under 
perform-
ance rights
 48,448 
-
-
-
123,076 
-
196,000 
-
 177,157 
 - 
544,681
No option or performance rights holder has any right under the options or performance rights to participate in any other share 
issue of the Company. No options or performance rights have been issued post 30 June 2019.
5.8.8 Shares issued on the exercise of options and performance rights
The following ordinary shares of carsales.com Ltd were issued during the year ended 30 June 2019 on the exercise of options 
granted under the carsales.com Ltd Employee Option Plan. No amounts are unpaid on any of the shares.
Date options and performance rights exercised
Aug-18
Aug-18
Sep-18
Oct-18
Oct-18
Nov-18
Dec-18
Feb-19
Mar-19
Apr-19
May-19
Issue price of shares
$
$ 9.10
$ 0.00
$ 9.10 - $ 10.71
$ 9.10 - $ 10.71
$ 0.00
$ 10.24
$ 10.24
$ 10.24
$ 10.24
$ 10.24
$ 10.24 - $ 10.71
Number of shares
$
3,835
104,111
118,015
21,835
20,579
2,281
3,041
46,174
35,051
7,206
1,316
77
Annual Report 2019carsales.com LtdOther Directors’ Report Disclosures
Directors
The following persons were Directors of carsales.com Ltd during the financial year and up to the date of this report unless 
indicated otherwise:
Pat O’Sullivan  
Non-Executive Chair  
Appointed Chair on 4 January 2019
Richard Collins  
Non-Executive Chair  
Retired from the Board on 4 January 2019
Cameron McIntyre  
Managing Director
Wal Pisciotta  
Non-Executive Director
Kim Anderson  
Non-Executive Director
Edwina Gilbert  
Non-Executive Director
Kee Wong  
Non-Executive Director  
Appointed to the Board on 9 July 2018
David Wiadrowski  
Non-Executive Director  
Appointed to the Board on 23 May 2019
Steve Kloss (Alternate) 
Non-Executive Director
The number of full Board meetings attended, and sub-committee meetings attended where a Board member  
is a member of that sub-committee are set out below:
Meetings of Directors
Richard Collins (Chair until 4 January 2019)
Pat O’Sullivan (Chair from 4 January 2019)
Cameron McIntyre
Wal Pisciotta
Kim Anderson
Edwina Gilbert
Kee Wong (appointed 9 July 2018)
David Wiadrowski (appointed 23 May 2019)
Steve Kloss (alternate director)
Full scheduled 
meetings of  
directors
Short  
teleconference 
meetings of  
directors
A
6
12
12
12
12
12
12
2
12
B
4
12
12
12
12
12
12
2
8
A
1
2
2
2
2
2
2
-
2
B
1
2
2
0
2
2
2
-
1
Ad hoc  
meetings  
of directors
B
A
0
1
3*
4
4
4
3
4
4
4
4
4
4
4
0
1
2
4
*Mr O’Sullivan did not attend the ad hoc meeting at which Chair appointment was determined due to conflict of interest.
A = Number of meetings held during the time the director held office during the year 
B = Number of meetings attended
During FY19 the Audit and Risk Committee was split into two separate sub-committees and so attendance for each sub-
committee is reported separately below:
Director name
Pat O’Sullivan (Chair until 4 January 2019)
Kim Anderson
Edwina Gilbert (Interim Chair from 4 January 2019)
Kee Wong
Number of Audit and Risk 
Management Committee 
meetings during tenure
4
4
4
4
Number of Audit and Risk 
Management Committee 
meetings attended
4
4
4
4
78
Annual Report 2019carsales.com LtdDirector name
David Wiadrowski (Chair)
Kim Anderson
Edwina Gilbert 
Director name
Edwina Gilbert (Chair)
David Wiadrowski
Kee Wong
Director name
Kim Anderson (Chair)
Pat O’Sullivan
Edwina Gilbert
Kee Wong
Wal Pisciotta
Number of Audit Committee 
meetings during tenure
1
1
1
Number of Audit Committee 
meetings attended
1
1
1
Number of Risk Management 
Committee meetings during 
tenure
1
1
1
Number of Risk Management 
Committee meetings attended
1
1
1
Number of Remuneration and 
Nomination Committee 
meetings during tenure 
4
3
4
1
1
Number of Remuneration and 
Nomination Committee 
meetings attended
4
3
4
1
0
Dividends – carsales.com Ltd
Dividends paid to members during the financial year were as follows:
Final fully franked dividend for the year ended 30 June 2018 of 23.7 cents (2017: 21.5 cents) 
per fully paid ordinary share paid on 10 October 2018 (2017: 19 October 2016).
Interim fully franked dividend for the year ended 30 June 2019 of 20.5 cents  
(2018: 20.5 cents) per fully paid share paid on 5 April 2019 (2018: 17 April 2018)
2019  
$’000
57,640
2018  
$’000
52,035
49,989
49,719
107,629
101,754
At the end of the financial year the Directors have recommended the payment of a fully franked final ordinary dividend of 
$61,150,000 (25.0 cents per share) to be paid on 9 October 2019 out of retained earnings at 30 June 2019.
Significant changes in the state of affairs
During the financial year the Company continued to deliver on its strategy both domestically and internationally. Further details 
are set out in the Operational and Financial Review on pages 32 to 35.
Matters subsequent to the end of the financial year
No matter or circumstance has arisen since 30 June 2019 that has significantly affected, or may affect:
(a) the Group’s operations in future financial years, or
(b) the results of those operations in future financial years, or
(c) the Group’s state of affairs in future financial years.
Insurance of officers
During the financial year, carsales.com Ltd paid a premium to insure the Directors and officers of the Company and its  
Australian-based controlled entities. The contract of insurance prohibits disclosure of the nature of the liability and the  
amount of the premium.
Indemnification of Directors and officers
All current Directors and officers are indemnified under a deed of indemnity, insurance and access.
79
Annual Report 2019carsales.com Ltd 
Other Directors’ Report Disclosures continued
Non-audit services
The Company may decide to employ the auditor on assignments additional to their statutory audit duties where the auditor’s 
expertise and experience with the Company are important. Details of the amounts paid or payable to the auditor (PwC) for 
non-audit services provided during the year are set out below. 
The Board of Directors has considered the position and, in accordance with advice received from the Audit Committee, is satisfied 
that the provision of the non-audit services is compatible with the general standard of independence for auditors imposed by 
the Corporations Act 2001. The Directors are satisfied that the provision of non-audit services by the auditor, as set out below, 
did not compromise the auditor independence requirements of the Corporations Act 2001 for the following reasons:
•  all non-audit services have been reviewed by the Audit and Risk Management Committee to ensure they do not impact the 
impartiality and objectivity of the auditor; and
•  none of the services undermine the general principles relating to auditor independence as set out in APES 110 Code of Ethics 
for Professional Accountants.
During the year the following fees were paid or payable for non-audit services provided by the auditor of the parent entity,  
its related practices and non-related audit firms:
Audit and other assurance services
Due diligence services
Total remuneration for audit and other assurance services
Taxation services
Tax compliance services, including review of Company income tax returns
Tax consulting and tax advice on mergers and acquisitions
Total remuneration for taxation services
Other services
Other services
Total remuneration for other services
Total remuneration for non-audit services 
2019  
$’000
31,620
31,620
2018  
$’000
94,400
94,400
98,960
122,585
221,545
161,671
28,056
189,727
30,553
30,553
67,867
67,867
283,718
351,994
80
Annual Report 2019carsales.com LtdAuditor’s independence declaration
A copy of the auditor’s independence declaration as required under section 307C of the Corporations Act 2001 is set out  
on page 82.
Rounding of amounts
The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191, 
issued by the Australian Securities and Investments Commission, relating to the ‘rounding off’ of amounts in the Director’s 
Report. Amounts in the Director’s Report have been rounded off in accordance with that Class Order to the nearest thousand 
dollars or, in certain cases, to the nearest dollar.
Auditor
PwC continues in office in accordance with section 327 of the Corporations Act 2001.
Corporate governance report
As allowed under the ASX Corporate Governance Principles and Recommendations (Third Edition) the Company has included its 
report on compliance with the principles in the year to 30 June 2019 in the Corporate Governance section of the Investor Centre 
on the carsales website. The full report can be found at the following URL: http://shareholder.carsales.com.au/Investor-
Centre/?page=Corporate-Governance 
This report is made in accordance with a resolution of Directors.
Pat O’Sullivan 
Chair 
Cameron McIntyre 
Managing Director and CEO
Melbourne 
20 August 2019
81
Annual Report 2019carsales.com Ltd 
 
 
 
 
Auditor’s Independence Declaration
Auditor’s Independence Declaration
As lead auditor for the audit of carsales.com Limited for the year ended 30 June 2019, I declare that to the best of my 
knowledge and belief, there have been: 
(a)  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and
(b)  no contraventions of any applicable code of professional conduct in relation to the audit.
This declaration is in respect of carsales.com Limited and the entities it controlled during the period.
Lisa Harker
Partner
Melbourne
20 August 2019
PricewaterhouseCoopers, ABN 52 780 433 757
2 Riverside Quay, SOUTHBANK VIC 3006, GPO Box 1331, MELBOURNE VIC 3001
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au
Liability limited by a scheme approved under Professional Standards Legislation.
82
Annual Report 2019carsales.com LtdFinancials Statement Contents
Consolidated Statement of Comprehensive Income 
Consolidated Statement of Financial Position 
Consolidated Statement of Changes in Equity 
Consolidated Statement of Cash Flows 
Notes to the Consolidated Financial Statements 
84
86
87
89
90
Key  
performance
1.  Changes in 
accounting  
policies
Capital and 
financial risk 
management
8.  Capital risk 
management
Other assets  
and liabilities
Group  
structure
Other
15.  Trade and other 
receivables
21.  Interests in other 
entities
26.  Remuneration  
of auditors
2.  Segment    
information
9.  Cash and cash 
equivalents
16.  Property, plant 
and equipment
22.  Business 
combinations  
and disposals
27.  Share-based 
payments
3.  Revenue from 
contracts with 
customers
10. Borrowings
17.  Intangible  
assets
23.  Discontinued 
operations
28.  Parent entity 
financial 
information
4. Expenses
11.  Contributed 
equity
18.  Payables and 
provisions
24.  Related party 
transactions
29.  Contingent 
liabilities
5. Income tax
12.  Reserves  
19.  Other financial 
and retained 
earnings
liabilities
25.  Deed of cross 
guarantee
30.  Events  
occurring after 
the reporting 
period
13. Dividends
20. Commitments
6.  Reconciliation  
of profit after 
income tax to net 
cash inflow from 
operating activities
7.  Earnings  
per share
14.  Financial risk 
management
Directors’ Declaration 
Independent Auditor’s Report  
Shareholder Information 
150
151
157
carsales.com Ltd
Annual Report 2019
83
Consolidated Statement of Comprehensive Income
For the Year Ended 30 June 2019
Continuing operations
Revenue from contracts with customers
Revenue from continuing operations
Expenses
Costs of sale
Sales and marketing expenses
Service development and maintenance
Operations and administration
Earnings before interest, taxes, depreciation and amortisation
Depreciation and amortisation expense
Finance income
Finance costs 
Changes in fair value of put options
Share of net profit from associates accounted for using the equity method
Gain on associates investment dilution
Net gain on step acquisition of associate
Profit before income tax
Income tax expense
Profit from continuing operations
Net result after tax from discontinued operations (attributable to the equity  
holders of the Company)
Profit for the year
Other comprehensive income
Items that may be reclassified to profit or loss:
Exchange differences on translation of foreign operations
Reclassification of exchange differences on step acquisition of associate
Recycled share of remeasurement of net defined benefit liability of associates
Remeasurement of post-employment benefit obligations
Loss on net investment hedge
Loss on cash flow hedge
Items that will not be reclassified to profit or loss:
Changes in financial assets at fair value through other comprehensive income
Other comprehensive income for the year
Total comprehensive income for the year
Profit is attributable to:
Owners of carsales.com Ltd
Non-controlling interests
Total comprehensive income for the year is attributable to:
Owners of carsales.com Ltd
Non-controlling interests
84
Notes
3
2019
$’000
*Restated
2018
$’000
417,494
417,494
376,863
376,863
10
10
21(c)
21(e)
22
5(a)
23
12(a)
12(a)
12(a)
12(a)
(33,691)
(81,330)
(32,986)
(64,261)
205,226
(24,284)
1,211
(15,066)
11,253
3,124
2,069
-
183,533
(50,204)
133,329
(29,870)
(68,927)
(26,017)
(55,966)
196,083
(15,628)
362
(10,766)
4,019
5,143
1,251
57,019
237,483
(53,869)
183,614
(47,712)
85,617
4,301
187,915
11,866
-
-
642
(450)
(12,163)
(1,634)
(1,739)
83,878
85,274
343
85,617
83,432
446
83,878
10,032
(14,551)
185
(35)
-
-
(715)
(5,084)
182,831
184,556
3,359
187,915
179,644
3,187
182,831
Annual Report 2019carsales.com LtdConsolidated Statement of Comprehensive Income continued 
For the Year Ended 30 June 2019
Total profit for the year is attributable to owners of carsales.com Ltd
Continuing operations
Discontinued operations
Earnings per share for profit attributable to the ordinary equity holders 
of the parent company:
Basic earnings per share
Diluted earnings per share
Earnings per share for profit from continuing operations, attributable  
to the ordinary equity holders of the parent entity:
Basic earnings per share
Diluted earnings per share
Notes
23
2019
$’000
*Restated
2018
$’000
133,252
(47,978)
85,274
182,296
2,260
184,556
Cents
*Restated 
Cents
7
7
7
7
35.0
34.9
54.7
54.6
76.1
75.9
75.2
75.0
*See Note 1 for details about restatements for changes in accounting policies.
The above consolidated statement of comprehensive income should be read in conjunction with the accompanying notes.
85
Annual Report 2019carsales.com LtdConsolidated Statement of Financial Position
As at 30 June 2019
ASSETS
Current assets
Cash and cash equivalents
Trade and other receivables
Inventories
Assets classified as held for sale
Total current assets
Non-current assets
Investments accounted for using the equity method
Financial assets at fair value through other comprehensive income
Property, plant and equipment
Deferred tax assets
Intangible assets
Other receivables
Total non-current assets
Total assets
LIABILITIES
Current liabilities
Trade and other payables
Borrowings
Other financial liabilities
Current tax liabilities
Provisions
Deferred revenue
Liabilities directly associated with assets classified as held for sale
Total current liabilities
Non-current liabilities
Trade and other payables
Borrowings
Other financial liabilities
Derivative liabilities
Deferred tax liabilities
Provisions
Total non-current liabilities
Total liabilities
Net assets
EQUITY
Contributed equity
Reserves
Retained earnings
Non-controlling interests
Total equity
2019
$’000
*Restated
2018
$’000
Notes
9
15
23(c)
21(c)
21(d)
16
5(d)
17
15
18
10
19
18
23(c)
18
10
19
19
5(e)
18
11
12(a)
12(c)
94,411
61,238
-
36,060
191,709
76,668
19,905
10,512
16,123
600,619
7,363
731,190
922,899
34,126
248
-
8,585
6,815
5,277
23,002
78,053
29
474,314
9,538
17,445
20,928
912
523,166
601,219
321,680
135,372
(29,694)
209,934
6,068
321,680
65,061
67,337
2,038
-
134,436
68,150
19,797
13,909
9,415
658,955
5,859
776,085
910,521
50,226
246,024
1,300
15,819
7,598
4,761
-
325,728
278
208,734
20,349
-
20,898
1,129
251,388
577,116
333,405
119,541
(24,427)
232,289
6,002
333,405
*See Note 1 for details about restatements for changes in accounting policies.
The above consolidated statement of financial position should be read in conjunction with the accompanying notes.
86
Annual Report 2019carsales.com LtdConsolidated Statement of Changes in Equity
For the Year Ended 30 June 2019
Attributable to owners  
of carsales.com Ltd
Notes
Contributed 
equity
$’000
-
-
105,861
-
Reserves
$’000
-
-
14,149
-
Retained 
earnings
$’000
151,607
(2,120)
149,487
184,556
Non-
controlling 
interests
$’000
5,543
(4)
5,539
3,359
Total 
equity
$’000
277,160
(2,124)
275,036
187,915
12(a)
12(a)
12(a)
-
-
-
-
-
-
10,204
(14,551)
185
(35)
(715)
-
-
-
-
-
(172)
10,032
-
-
-
-
(14,551)
185
(35)
(715)
(4,912)
184,556
3,187
182,831
11(b)
1,623
-
-
-
1,623
13
12(a)
-
12,057
-
-
-
119,541
3,226
-
-
-
(101,754)
-
-
(36,890)
(24,427)
-
-
232,289
-
-
(2,592)
1,122
(1,254)
6,002
3,226
(89,697)
(2,592)
1,122
(38,144)
333,405
Balance at 1 July 2017
Impact of change in accounting policy*
Restated balance at 1 July 2017
Restated profit for the year*
Items that may be classified to profit or loss
Exchange differences on translation  
of foreign operations
Reclassification on exchange difference  
on step acquisition of associate
Recycled share of remeasurement of net 
defined benefit liability of associate
Remeasurement of post-employment  
benefit obligations
Items that will not be reclassified  
to profit or loss
Changes in financial assets at fair value 
through other comprehensive income
Total comprehensive income for  
the year
Transactions with owners in their 
capacity as owners:
Contributions of equity upon exercise  
of employee share options
Increase in share-based payment reserve 
inclusive of tax
Dividends paid to members of the parent
Dividends paid to non-controlling interests
Non-controlling interests on acquisition  
of subsidiary
Transaction with non-controlling interests
Balance at 30 June 2018
*See Note 1 for details about restatement for changes in accounting policies.
87
Annual Report 2019carsales.com LtdConsolidated Statement of Changes in Equity continued
For the Year Ended 30 June 2019
Attributable to owners  
of carsales.com Ltd
Contributed 
equity
$’000
Notes
Reserves
$’000
Retained 
earnings
$’000
Non-
controlling 
interests
$’000
119,541
-
119,541
-
(24,427)
-
(24,427)
-
234,696
(2,407)
232,289
85,274
6,011
(9)
6,002
343
Total 
equity
$’000
335,821
(2,416)
333,405
85,617
12(a)
12(a)
12(a)
12(a)
-
-
-
-
-
-
11(b)
2,412
13
12(a)
-
13,419
-
-
-
135,372
11,763
642
(12,163)
(450)
-
-
-
-
103
11,866
-
-
-
642
(12,163)
(450)
(1,634)
(1,842)
-
85,274
-
446
(1,634)
83,878
-
(562)
-
-
-
(107,629)
-
-
(2,863)
(29,694)
-
-
209,934
-
-
2,412
-
-
(898)
1,064
(546)
6,068
(562)
(94,210)
(898)
1,064
(3,409)
321,680
Balance at 1 July 2018 as originally 
presented
Impact of change in accounting policy*
Restated balance at 1 July 2018
Profit for the year
Items that may be classified to profit or loss
Exchange differences on translation  
of foreign operations
Remeasurement of post-employment 
benefit obligations
Loss on cash flow hedge
Loss on net investment hedge
Items that will not be reclassified  
to profit or loss
Changes in financial assets at fair value 
through other comprehensive income
Total comprehensive income for the year
Transactions with owners in their 
capacity as owners:
Contributions of equity upon exercise  
of employee share options
Decrease in share-based payment reserve 
inclusive of tax
Dividends paid to members of the parent
Dividends paid to non-controlling interests
Non-controlling interests on acquisition  
of subsidiary
Transaction with non-controlling interests
Balance at 30 June 2019
*See Note 1 for details about restatement for changes in accounting policies.
The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes.
88
Annual Report 2019carsales.com LtdConsolidated Statement of Cash Flows
For the Year Ended 30 June 2019
Cash flows from operating activities
Receipts from customers (including GST)
Payments to suppliers and employees (including GST)
Income taxes paid
Net cash inflow from operating activities
Cash flows from investing activities
Investment in subsidiaries, net of cash acquired
Investment in associates
Investment in financial assets at fair value through other comprehensive income
Payments for property, plant and equipment
Payments for intangible assets
Interest received
Proceeds from sale of property, plant and equipment
Dividends received from associates
Net cash outflow from investing activities
Cash flows from financing activities
Proceeds from issues of shares and other equity securities
Proceeds from borrowings
Repayment of borrowings
Proceeds from financial instruments
Dividends paid to non-controlling interests
Dividends paid to company shareholders
Purchase of non-controlling interests
Interest paid
Net cash (outflow)/inflow from financing activities
Effects of exchange rates on cash and cash equivalents
Net increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the financial year
Cash and cash equivalents – discontinued operations
Cash and cash equivalents at the end of the financial year
Notes
2019
$’000
2018
$’000
517,549
(328,301)
(57,394)
131,854
467,930
(295,822)
(52,774)
119,334
6
-
(1,330)
(1,676)
(3,813)
(5,147)
1,226
23
2,301
(8,416)
2,412
521,133
(495,626)
1,543
(898)
(94,210)
(3,409)
(16,395)
(85,450)
(231,226)
(466)
(764)
(3,548)
(5,214)
395
169
1,550
(239,104)
1,623
334,525
(74,820)
-
(2,592)
(89,697)
(13,592)
(10,120)
145,327
383
(291)
38,371
65,061
(9,021)
94,411
25,266
39,795
-
65,061
13
 23(c)
9
The above consolidated statement of cash flows should be read in conjunction with the accompanying notes.
89
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements
30 June 2019
About this report
This Financial Report covers the consolidated financial statements of the consolidated entity consisting of carsales.com Ltd,  
its subsidiaries and investments in associates. The Financial Report is presented in the Australian currency.
carsales.com Ltd is a company limited by shares, incorporated and domiciled in Australia. Its registered office and principal  
place of business is:
carsales.com Ltd 
Level 4, 449 Punt Road 
Richmond Vic 3121
The Financial Report was authorised for issue by the Directors on 20 August 2019. The Directors have the power to amend  
and reissue the Financial Report.
Through the use of the internet, we have ensured that our corporate reporting is timely and complete. All press releases, 
Financial Reports and other information are available at our shareholders’ centre on our website: www.carsales.com.au
For queries in relation to our reporting please call +61 (3) 9093 8600.
These financial statements have been streamlined where key information is grouped together for ease of understanding and 
readability. The notes include information which is required to understand the financial statements and is material and relevant to 
the operations, financial position and performance of the Group. Information is considered material and relevant if, for example:
•  the amount in question is significant because of its size or nature;
•  it is important for understanding the results of the Group;
•  it helps to explain the impact of significant changes in the Group’s business – for example, acquisitions; or
•  it relates to an aspect of the Group’s operations that is important to its future performance.
Navigating this report
The notes are organised into the following sections:
•  key performance: provides a breakdown of the key individual line items in the financial statements that the Directors consider 
most relevant to understanding performance and shareholder returns for the year and summarises the accounting policies, 
judgements and estimates relevant to understanding these line items;
•  capital and financial risk management: provides information about the capital management practices of the Group,  
the Group’s exposure and management of various financial risks and explains how these affect the Group’s financial  
position and performance;
•  other assets and liabilities: provides information on other balance sheet assets and liabilities that do not materially affect 
performance or give rise to material financial risk;
•  group structure: explains aspects of the group structure, such as our portfolio of associate accounted investments and 
acquisitions and how these have affected the financial position and performance of the Group; and
•  other: provides information on items which require disclosure to comply with Australian Accounting Standards and other 
regulatory pronouncements, however, are not considered critical in understanding the financial performance or position  
of the Group.
Significant and other accounting policies that summarise the measurement basis used, presentation policies and are relevant  
to an understanding of the financial statements are provided throughout the notes to the financial statements.
90
Annual Report 2019carsales.com Ltd 
Key reporting highlights
Notes containing information relevant to understanding significant changes to the Group’s affairs and performance in the current 
year are as follows:
•  the Group’s performance – Note 2;
•  full year dividend declared – Note 13;
•  the adoption of the new accounting standards for financial instruments and revenue from contracts with customers – Note 1; and
•  the Group’s investment in Stratton Finance is presented as a held for sale asset and discontinued items – Note 23.
Key estimates and judgements
The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving  
a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial 
statements, are set out below:
•  goodwill impairment testing - Note 17 and Note 23; and
•  carrying value and held for sale classification of Stratton – Note 23.
Basis of preparation
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards,  
other authoritative pronouncements of the Australian Accounting Standards Board, Urgent Issues Group Interpretations  
and the Corporations Act 2001. carsales.com Ltd is a for-profit entity for the purpose of preparing the financial statements. 
(i) Compliance with International Financial Reporting Standards
The Financial Report of carsales.com Ltd complies with International Financial Reporting Standards (IFRS) as issued by the 
International Accounting Standards Board (IASB).
(ii) Historical cost convention
These financial statements have been prepared under the historical cost convention.
(iii) Financial statement presentation
The accounting policies adopted are consistent with those of the previous financial year unless otherwise stated. FY18 
comparative numbers have been restated to take into account the following matters:
•  adoption of AASB15 Revenue from Contracts with Customers – Note 1; 
•  adoption of AASB9 Financial Instruments – Note 1; 
•  FY18 payroll costs and certain operating expenses for subsidiaries have been reclassified based on the relevant function and 
nature to ensure consistency across the Group; and 
•  The Group’s investment in Stratton Finance Group (previously classified as the ‘Finance and Related Services’ segment) is 
presented as a held for sale asset and the Group has consequently adopted AASB5 Non-current Assets Held for Sale and 
Discontinued Operations – Note 23. The results of the Stratton Finance Group for the current and comparative periods  
have been classified as discontinued operations in the statement of comprehensive income and all related note disclosures. 
The Group has disclosed a single amount in the statement of comprehensive income representing the post-tax profit or loss 
of discontinued operations. The associated assets and liabilities are presented as held for sale within the balance sheet and are 
excluded from all related note disclosures in 2019. The comparative balance sheet remains unchanged. The consolidated 
statement of cash flows have been presented on a gross basis comprising both continuing and discontinued operations.  
The Group has separately disclosed the net cash flows attributable to each of operating, investing and financing activities  
of discontinued operations in Note 23. 
(iv) Going concern
The financial statements have been prepared on a going concern basis. 
91
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
Basis of consolidation
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of carsales.com Ltd (‘Company’ or 
‘parent entity’) as at 30 June 2019 and the results of all subsidiaries for the year then ended. carsales.com Ltd and its subsidiaries 
together are referred to in this Financial Report as the Group or the consolidated entity.
Foreign currency translation
(i) Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary 
economic environment in which the entity operates (‘the functional currency’). The consolidated financial statements are 
presented in Australian dollars, which is carsales.com Ltd’s functional and presentation currency.
(ii) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at 
year end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the consolidated 
statement of comprehensive income.
(iii) Group companies
The results and financial position of foreign operations (none of which has been restated for a hyperinflationary economy) that 
have a functional currency different from the presentation currency are translated into the presentation currency as follows:
•  assets and liabilities for each consolidated statement of financial position presented are translated at the closing rate at the date 
of that balance sheet;
•  income and expenses for each consolidated statement of comprehensive income are translated at average exchange rates 
(unless this is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates,  
in which case income and expenses are translated at the dates of the transactions); and
•  all resulting exchange differences are recognised as a separate component of equity.
On consolidation, exchange differences arising from the translation of any net investment in foreign entities and of borrowings  
are taken to other comprehensive income. When a foreign operation is sold or any borrowings forming part of the net 
investment are repaid, a proportionate share of such exchange differences are recognised in the consolidated statement  
of comprehensive income as part of the gain or loss on sale where applicable.
Foreign currency translation
Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the 
foreign operation and translated at the closing rate.
Goods and Services Tax (GST)
Revenues, expenses and assets are recognised net of the amount of associated GST, unless the GST incurred is not recoverable 
from the tax authority. In this case it is recognised as part of the cost of acquisition of the asset or as part of the expense.
Receivables and payables are stated inclusive of the amount of GST receivable or payable. The net amount of GST recoverable 
from, or payable to, the tax authority is included with other receivables or payables in the consolidated statement of  
financial position.
Cash flows are presented on a gross basis. The GST components of cash flows arising from investing or financing activities which 
are recoverable from, or payable to the taxation authority, are presented as operating cash flow.
Rounding of amounts
The Company is of a kind referred to in ASIC Corporations Instrument 2016/191, issued by the Australian Securities and 
Investments Commission, relating to the ‘rounding off’ of amounts in the Financial Report. Amounts in the Financial Report  
have been rounded off in accordance with that Instrument to the nearest thousand dollars, or in certain cases, the nearest dollar.
92
Annual Report 2019carsales.com LtdKEY PERFORMANCE 
1. Changes in accounting policies
AASB15 Revenue from Contracts with Customers
AASB’s new revenue model is based on the principal that revenue is recognised when control of a good or service transfers 
to a customer – the notion of control replaces the existing notion of risks and rewards. It also clarified how the consideration 
should be allocated between different deliverables in a contract. 
The Group has adopted AASB15 Revenue from Contracts with Customers effective from 1 July 2018. The Group has 
applied the fully retrospective approach and applied the AASB15 requirements to the comparative period resulting in  
a restatement to the opening retained earnings as at 1 July 2017 and 1 July 2018, whilst revenues were restated for  
the year ended 30 June 2018 and were recognised in accordance with AASB15 for the year ended 30 June 2019. 
The Group has performed a review of all revenue and income streams including assessment of significant products and 
services provided to customers to identify any potential pricing or performance obligations which would be accounted for 
differently under the new standard. Based on this review, a small number of products were identified where revenue has 
been deferred under the new standard to match the completion of implicit performance obligations within the contract. 
Impact on the financial statements
As a result of the changes in the Group’s accounting policies, prior year financial statements had to be restated to reflect the 
retrospective approach applied in adopting the accounting policies.
Consolidated statement of financial position
Trade and other payables
Deferred revenue
Retained earnings
Non-controlling interests
Consolidated statement of financial position
Trade and other payables
Deferred revenue
Retained earnings
Non-controlling interests
Consolidated statement of comprehensive income  
– for continuing operations
Revenue from contracts with customers
Costs of sale
Basic earnings per share
Diluted earnings per share
30 June 2017 
As originally 
presented 
$’000
42,002
6,713
151,607
5,543
30 June 2018 
As originally 
presented 
$’000
50,580
1,991
234,696
6,011
30 June 2018 
As originally 
presented 
$’000
444,009
(48,585)
76.3
76.0
Adoption  
of AASB15  
$’000
(126)
2,250
(2,120)
(4)
Adoption  
of AASB15 
$’000
(354)
2,770
(2,407)
(9)
1 July 2017
Restated 
$’000
41,876
8,963
149,487
5,539
1 July 2018
Restated 
$’000
50,226
4,761
232,289
6,002
Adoption  
of AASB15 
$’000
(519)
227
(0.2)
(0.1)
Discontinued 
operations* 
$’000
(66,627)
18,488
(0.9)
(0.9)
30 June 2018
Restated 
$’000
376,863
(29,870)
75.2
75.0
* Intercompany transactions between the discontinued operations and the continuing Group have been presented on a gross basis. See Note 23 for details about 
discontinued operations on standalone basis.
93
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
1. Changes in accounting policies continued
AASB9 Financial Instruments
AASB9 sets out requirements for recognising and measuring financial assets and financial liabilities. This standard replaces 
AASB139 Financial Instruments: Recognition and Measurement. 
The Group has adopted AASB9 Financial Instruments on 1 July 2018 and performed a review of its current classification 
and measurement of financial assets and liabilities for compliance with the requirements of the new standard. The main 
impacts for the Group are the classification of equity investments and measuring impairment of trade receivables.
The Group has elected to present in other comprehensive income (OCI) fair value gains and losses of all equity investments 
that are not held to trade. Investments classified as available-for-sale financial assets at 30 June 2018 are now classified  
as financial assets at fair value through other comprehensive income. Changes in fair value which were previously taken 
through other comprehensive income but could subsequently be taken to profit or loss, will no longer be reclassified to 
profit or loss. This election is irrevocable under AASB9 Financial Instruments and any gain or loss will not be recycled on 
disposal of the equity investment from other comprehensive income to profit or loss. 
AASB9 introduces an expected credit loss model for impairment of financial assets. The Group has reviewed the 
requirements of the ‘expected credit loss’ model and applied this in assessing the level of required loss allowance. 
The application of this model did not identify any material differences compared to the previous methodology. 
The Group has elected to adopt the new general hedge accounting model in AASB9 in respect to the AUD:KRW Cross 
Currency Swaps entered into on the 4th of July 2018. This requires the Group to ensure that hedge accounting relationships 
are aligned with its risk management objectives and strategy and to apply a more qualitative and forward looking 
approach to assessing hedge effectiveness. As the cross currency swaps were entered into in the current financial year, 
there was no reclassification or restatement as a result of the application of the new hedge accounting model.
New accounting standard not yet effective
AASB16 Leases (effective application date for the Group 1 July 2019)
AASB16 will result in almost all leases being recognised on the balance sheet, as the distinction between operating and 
finance leases has been removed. Under the new standard, an asset (the right-of-use leased item) and a financial liability 
to pay rentals are recognised. The only exceptions are short-term and low-value leases. 
The Group has reviewed all of the leasing arrangements over the last year in light of new lease accounting rules in 
AASB16. The standard will affect primarily the accounting for the Group’s operating leases. 
Approach of adoption
The Group intends to apply the fully retrospective approach upon the mandatory adoption date of 1 July 2019 and will 
apply the AASB16 requirements to the comparative period which will result in a restatement to the opening retained 
earnings on 1 July 2018. Right-of-use assets for leases will be measured on transition as if the accounting standards had 
always been applied since the inception of the leases.
94
Annual Report 2019carsales.com LtdImpact of adoption
As at the reporting date, the Group had non-cancellable operating lease commitments of $32.8 million - see Note 20.  
Of these commitments, approximately $0.1 million relates to short-term leases which will be recognised on a straight-line 
basis as an expense in profit or loss.
For the remaining lease commitments the Group expects to recognise right-of-use assets of approximately $64.2 million, 
lease liabilities of $74.3 million and net current assets will be $6.7 million lower due to the presentation of a portion of 
the lease liability as a current liability. 
The Group expects that restated net profit after tax would decrease by approximately $1.8 million for the financial year 
ended 30 June 2019 as a result of adopting the new rules. Restated adjusted EBITDA is expected to increase by 
approximately $8.6 million, as the operating lease payments were included in EBITDA, but the amortisation of the 
right-of-use assets and interest on the lease liabilities are excluded from EBITDA upon adoption. Operating cash flows  
will increase and financing cash flows will decrease by approximately $8.6 million as repayment of the principal portion  
of the lease liabilities will be reclassified as cash flows from financing activities.
2. Segment information
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision 
maker. The chief operating decision maker has been identified as the CEO.
Management has determined the reporting segments based on the reports reviewed by the CEO that are used to make  
strategic decisions.
(a) Description of segments
The Group principally operates in five business segments: namely Online Advertising Services, Data, Research and 
Services, Latin America, Asia, and previously Finance and Related Services (classified as discontinued operations and 
treated in accordance with AASB5 Non-current Assets Held for Sale and Discontinued Operations).
Online Advertising Services – Australia
carsales.com Ltd Online Advertising Services can be broken into two key product sets being classified advertising and 
display advertising services.
Classified advertising allows customers (including dealers and consumers) to advertise automotive and non-automotive 
goods and services for sale across the carsales Network. Classified advertising typically allows a customer to advertise 
their red Brand X, model Y car with 20,000km for $10,000 on a carsales website. This segment includes services such  
as subscriptions, lead fees and priority placement services across automotive and non-automotive websites.
Display advertising typically involves corporate customers such as automotive manufacturers/importers, finance and 
insurance companies etc, placing advertisements on carsales Network websites. These advertisements typically display  
the product or service offerings of the corporate advertiser such as a special offer on new utes by manufacturer X,  
or save 10% on insurance this month only etc, as banner advertisements or other sponsored links.
Online Advertising Services includes carsales’ investment in tyresales.com.au which is an online tyre advertisement website 
that allows consumers to transact and purchase tyres as well as RedBook Inspect which provides inspection services to a 
range of corporate and private consumers which may be published online as part of classified advertisements.
Data, Research and Services – Australia
The carsales.com Ltd divisions of RedBook, LiveMarket, DataMotive and DataMotive Business Intelligence provide various 
solutions to a range of customers including manufacturers/importers, dealers, industry bodies, finance and insurance 
companies offering products including software, analysis, research and reporting, valuation services, website development 
and hosting as well as photography services. This segment also includes display and consumer advertising related to  
these divisions.
95
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
2. Segment information continued
International Segments
carsales.com Ltd has operations in overseas countries through subsidiaries, equity accounted associate investments and 
financial assets at fair value through other comprehensive income as set out below. The Group splits out the International 
segment into Latin America (LATAM) and Asia. 
Latin America (LATAM)
Online Automotive Classifieds:
•  Webmotors S.A. (operations in Brazil) – 30%
•  Chileautos SpA (operations in Chile) – 100%
•  carsales Mexico SAPI de CV (operations in Mexico) – 100%
•  Demotores Chile SpA (operations in Chile) – 100%
•  Demotores S.A. (operations in Argentina) – 100%
Asia
Online Automotive Classifieds:
•  iCar Asia Limited (operations in Indonesia, Malaysia and Thailand) – 11.8%
•  SK ENCARSALES.COM Ltd (operations in South Korea) – 100%
Automotive Data Services:
•  Auto Information Limited (New Zealand) – 100%
•  RedBook Automotive Services (M) Sdn Bhd (Malaysia) – 100%
•  RedBook Automotive Data Services (Beijing) Limited (China) – 100%
•  Automotive Data Services (Thailand) Company Limited – 100%
(Percentage reflects ownership interests in the entities).
Discountinued operations (previously “Finance and Related Services”)
The previously disclosed Finance and Related Services Segment includes the Stratton Finance Pty Ltd subsidiary which 
provides innovative finance arrangements for vehicles, boats, other leisure items, vehicle procurement and other related 
services to customers. Revenues arise from commissions paid by finance providers and other related service providers. The 
Group announced in June 2019 that it is conducting a strategic review and pursuing the sale of its 50.1% interest in 
Stratton. Timing of a potential sale of carsales’ interest in Stratton will be determined following the completion of the 
strategic review, but is expected to be within 12 months, and hence the results of Stratton have been presented as a 
discontinued operation.
96
Annual Report 2019carsales.com Ltd 
 
 
 
 
 
(b) Segment analysis
2019
Total segment revenue 
Online 
Advertising 
Services
$’000
 300,112
Data, 
Research 
and Services
$’000
43,147
Latin 
America
$’000
9,131
Asia
$’000
65,104
Total
$’000
417,494
Gross profit
267,395
42,173
9,131
65,104
383,803
EBITDA
Depreciation and amortisation expense
Net interest expense
Changes in fair value of put options
Profit before income tax
Income tax expense
Share of profit from associates
Share of loss from associates – unallocated
Gain on associate investment dilution
Loss from discontinued operations
Non-controlling interests
Profit for the year
Segment assets
Assets classified as held for sale
Deferred tax assets
Unallocated assets
Total assets
154,268
24,789
(5,869)
32,038
5,150
125,232
17,215
96,645
471,080
205,226
(24,284)
(13,855)
11,253
178,340
(50,204)
5,150
(2,026)
2,069
(47,712)
(343)
85,274
710,172
36,060
16,123
160,544
922,899
97
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
2. Segment information continued
Restated
2018
Total segment revenue 
Online 
Advertising 
Services
$’000
296,777
Data, 
Research 
and Services
$’000
42,150
Latin 
America
$’000
8,201
Asia
$’000
29,735
Total
$’000
376,863
Gross profit
267,390
41,667
8,201
29,735
346,993
EBITDA
Depreciation and amortisation expense
Net interest expense
Changes in fair value of put options
Profit before income tax
Income tax expense
Share of profit from associates
Share of loss from associates – unallocated
Gain on associate investment dilution
Net gain on step acquisition of associate
Profit from discontinued operations
Non-controlling interests
Profit for the year
Segment assets
Assets previously presented in finance and related 
services
Deferred tax assets
Unallocated assets
Total assets
158,335
24,597
(2,556)
15,707
3,628
3,489
57,019
196,083
(15,628)
(10,404)
4,019
174,070
(53,869)
7,117
(1,974)
1,251
57,019
4,301
(3,359)
184,556
128,813
15,967
90,825
469,030
704,635
84,007
9,415
112,464
910,521
(c) Notes to, and forming part of, the segment information
(i) Segment revenue and gross profit
Segment revenue is derived from sales to external customers as set out in Note 2(a) above. Gross profit is revenue less  
costs of sale. 
(ii) Segment EBITDA
The consolidated entity’s chief operating decision maker assesses the performance of the segments based on a measure 
of EBITDA. Interest revenue and expense, depreciation and amortisation are not reported to the chief operating decision 
maker by segment. These items are assessed at a consolidated entity level.
(iii) Segment assets
Segment assets include goodwill, trade receivables, brands, customer relationships, financial assets at fair value through 
other comprehensive income and investments accounted for using equity method. Unallocated assets include property, 
plant and equipment, intangibles and other assets utilised across multiple segments. All unallocated assets are assessed 
by the chief operating decision maker at a consolidated entity level.
(iv) Liabilities
Liabilities are not reported to the chief operating decision maker by segment. All liabilities are assessed at a consolidated 
entity level.
98
Annual Report 2019carsales.com Ltd3. Revenue from contracts with customers
(a) Recognition and measurement
Revenue is recognised and measured at the fair value of the consideration received or receivable to the extent that it is 
probable that the economic benefits will flow to the Group and the revenue can be reliably measured. Amounts disclosed 
as revenue are net of returns, agency commissions, trade allowances, rebates and amounts collected on behalf of third 
parties. Where services have not been provided but the Group is obligated to provide the services in the future, revenue 
recognition is deferred. 
Type of revenue Reporting Segment
Dealer leads
Online Advertising (Dealer) /  
LATAM / Asia
Online Advertising (Dealer) /  
LATAM / Asia
Dealer listings
Listing depth 
products
Online Advertising (Dealer /  
Private) / LATAM / Asia
Private listings
Online Advertising (Private) /  
LATAM / Asia
Bundled  
products
Online Advertising (Dealer) / 
LATAM / Asia
Sponsorship 
advertising
Online Advertising (Display) / 
LATAM / Asia
Performance 
advertising and 
contracts
Subscription 
services
Sale of goods
R&D tax rebate
Online Advertising (Display) / 
LATAM / Asia
Online Advertising (Dealer / 
Display) / Data, Research and 
Services / LATAM / Asia
Online Advertising (Dealer / 
Private)
Online Advertising
Recognition criteria
Lead revenues are recognised at a point in time upon delivery  
of the lead to the dealers’ lead management system.
Dealer listings have a definite end date to the advertisement. 
Revenues are recognised on a straight-line basis over the  
defined period.
Transaction value is allocated to customer service obligations 
based on the fair value and revenue is recognised on a straight-
line basis over the defined period.
Private listings remain effective until the consumer removes the 
advertisement. Revenues are recognised on a straight-line basis 
over the average number of days advertisements are displayed 
(based on historical trends).
Includes the combination of dealer advertising products and 
corporate display services under one single contractual price. 
Whilst the products are bundled, each individual service has its 
own distinct performance obligations and stand-alone selling 
prices (used to determine the fair value of each service). Revenue 
is recognised over time as performance obligations are fulfilled.
Revenues from sponsorship advertising are recognised in the 
period over which the advertisements are placed or displayed, 
depending on the type of contract.
Revenues from performance advertising and performance 
contracts are recognised when the performance measure occurs 
and is generated (e.g. cost per click).
Subscription revenues are recognised on a straight-line basis  
over the contract period.
Revenues are recognised when goods have been provided to  
a customer leading to an enforceable claim by the Group.
The research and development claim of the Company gives rise  
to a tax offset and this tax offset is recognised as other income.
99
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
3. Revenue from contracts with customers continued
(b) Disaggregation of revenue from contracts with customers
The Group derives revenue from the transfer of goods and services over time and at a point in time in the following major 
segments:
2019
Dealer
Private
Display
Total Revenue from external customers
Timing of revenue recognition
At a point in time 
Over time
Restated
2018
Dealer
Private
Display
Total Revenue from external customers
Timing of revenue recognition
At a point in time 
Over time
4. Expenses
Online 
Advertising 
Services
$’000
153,895
 82,097
 64,120
300,112
Data, 
Research 
and Services
$’000
Latin 
America
$’000
Asia
$’000
Total
$’000
43,147
9,131
65,104
417,494
138,190
161,922
7,854
35,293
22
9,109
20,539
 44,565
166,605
250,889
Online 
Advertising 
Services
$’000
143,953
 78,900
 73,924
296,777
Data, 
Research 
and Services
$’000
Latin 
America
$’000
Asia
$’000
Total
$’000
42,150
8,201
29,735
376,863
129,485
167,292
8,971
33,179
25
8,176 
8,860
20,875
147,341
229,522
Profit before income tax includes the following specific expenses:
Total employee benefits
Defined contribution superannuation expense
Defined benefit expense – SK ENCARSALES.COM Ltd
Research and development
Minimum lease payments
2019 
$’000
88,934
7,931
642
6,495
8,626
Restated
2018 
$’000
73,997
5,991
480
6,043
6,807
100
Annual Report 2019carsales.com LtdRecognition and measurement
(i) Retirement benefit obligations
Employees of the Group are entitled to benefits on retirement, disability or death from the Group’s various retirement 
benefit plans. carsales.com Ltd and the Group’s Australian subsidiaries have a number of defined contribution plans as 
required by Australian law. The defined contribution plans receive fixed contributions from the relevant employing 
Australian Group companies and the Group’s legal or constructive obligation is limited to these contributions. The employees 
of the parent entity are all members of the defined contribution section of the carsales.com Ltd retirement plan. Employees 
of subsidiary companies in Australia are members of the relevant defined contribution plans operated by the subsidiary 
companies. Employees of International subsidiaries (except South Korea) are members of various Government insurance 
and retirement schemes where the Company is required to make mandatory deductions from employee pay to contribute 
towards these schemes. 
Past service costs are recognised immediately in profit or loss, unless the changes to the superannuation fund are conditional 
on the employees remaining in service for a specified period of time (the vesting period). In this case, the past service 
costs are amortised on a straight-line basis over the vesting period.
SK ENCARSALES.COM Ltd, the Group’s subsidiary in South Korea, operates a defined benefit plan, under which amounts 
to be paid as retirement benefits are determined by reference to a formula based on employee’s earnings and years of 
service. The defined benefit asset or liability comprises the present value of the defined benefit obligations, less past service 
costs and actuarial gains and losses not yet recognised and less the fair value of plan assets out of which the obligations 
are to be settled. The cost of providing benefits under the defined benefit plan is determined using the projected unit 
credit method. The discount rate used in calculating the present value of defined benefit obligations is determined by 
reference to market yields at the end of the reporting period on high quality corporate bonds of a term consistent with  
the term of the post-employment benefit obligations. Remeasurements, comprising of actuarial gains and losses, the effect 
of the asset ceiling, excluding net interest, and the return on plan assets, are recognised immediately in the statement of 
financial position with a corresponding debit or credit to reserves through OCI in the period in which they occur.
Remeasurements are not reclassified to profit or loss in subsequent periods. Past service costs are recognised in profit  
or loss on the earlier of: 
•  the date of the plan amendment or curtailment; and
•  the date that the Company recognises restructuring-related costs.
(ii) Research and development
Research expenditure is recognised as an expense as incurred. Costs incurred on development projects (relating to the 
design and testing of new or improved services) are recognised as intangible assets when it is probable that the project 
will, after considering its commercial and technical feasibility, be completed and generate future economic benefits and its 
costs can be measured reliably. The expenditure capitalised comprises all directly attributable costs, including costs of 
materials, services, direct labour and an appropriate proportion of overheads. Other development expenditures that do 
not meet these criteria are recognised as an expense as incurred. Development costs previously recognised as an expense 
are not recognised as an asset in a subsequent period. Capitalised development costs are recorded as an intangible asset 
and amortised from the point of which the asset is ready for use on a straight-line basis over its useful life, which varies 
from four to five years. Internally capitalised labour cost are treated as an operating cash outflow in the consolidated 
statement of cash flows.
(iii) Leases
Leases in which a significant portion of the risks and rewards of ownership are not transferred to the Company as lessee 
are classified as operating leases. Payments made under operating leases (net of any incentives received from the lessor) 
are charged to the profit or loss on a straight-line basis over the period of the lease.
101
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
5. Income tax
(a) Income tax expense
Current tax
Adjustments for current tax of prior periods
Deferred tax
Adjustments for deferred tax of prior periods
Deferred income tax expense included in income tax expense comprises:
(Increase) in deferred tax assets 
Increase in deferred tax liabilities
2019 
$’000
52,948
(689)
(2,055)
-
50,204
(3,154)
1,099
(2,055)
(b) Numerical reconciliation of income tax expense to prima facie tax payable
Profit from continuing operations before income tax expense
Tax at the Australian tax rate of 30.0% (2018: 30.0%)
Tax effect of amounts which are not deductible/(taxable) in calculating taxable income:
Non-assessable income – R&D tax offset (a)
Share options (b)
Non-taxable gain on put option revaluation (c)
Sundry items
Adjustment for prior periods
Recognition of previously unrecognised tax losses
Share of profit from associates (d)
Non-taxable gain on associate investment dilution (e)
Net gain on step acquisition of associate (non-assessable)
Withholding Tax on distribution of SK Encar profits (f)
Income tax differential – effect of foreign tax rates (g)
Income tax expense
2019 
$’000
183,533
55,060
(330)
(832)
   (3,243) 
1,562
(689)
-
(1,218)
(310)
-
2,540
(2,336)
50,204
Restated
2018 
$’000
56,920
(1,321)
(2,339)
609
53,869
(2,037)
307
(1,730)
Restated 
2018
$’000
237,483
71,245
(272)
(277)
(1,103)
2,583
(557)
(156)
(1,758)
(187)
(17,106)
2,051
(594)
53,869
(c) Amounts recognised directly into equity
Aggregate current and deferred tax arising in the reporting period and not recognised in the income statement or other 
comprehensive income but directly (credited) or debited to equity:
Current tax – debited directly to equity
Net deferred tax – (credited) directly to equity (h)
 2019
$’000
(353)
(4,339)
(4,692)
Restated
2018 
$’000
52
(1,252)
(1,200)
102
Annual Report 2019carsales.com LtdExplanation of key tax items
(a)  Group’s utilisation of research and development tax incentives
(b)  Amounts relating to the provision of equity incentives
(c)  Amount relating to revaluation of put options – see Note 19.
(d)  The Group’s share of associates’ results taken up in Group results, net of tax expense
(e)  Non-assessable gain derived on the dilution of equity interests held in an associate
(f)  Withholding tax paid/estimated to be payable on dividend distributions
(g)   The Group’s profits are taxed at prevailing statutory rates which vary to the Australian statutory tax rate  
(as noted in the table below)
(h)  Related to equity incentives and cross currency interest swap
Statutory tax rates
The Group’s international profits are taxed at local statutory (or preferred) rates varying from the Australian statutory tax rate,  
as follows:
Australia
New Zealand
Malaysia
China
Thailand
South Korea
USA
Argentina
Chile
Mexico
Effective tax rate
Profit before income tax expense (A)
Income tax expense (B)
Effective tax rate (B/A)
2019 
30%
28%
24%
25%
20%
22%
21%
35%
27%
30%
2018 
30%
28%
24%
25%
20%
22%
21%
35%
27%
30%
2019 
$’000
183,533
50,204
27%
2018 
$’000
237,483
53,869
23%
 The effective tax rate for 2018 was positively affected by the non-taxable gain on associate dilution and step acquisition, without which the effective tax rate for  
the year would have been 30%.
The effective tax rate for 2019 was positively affected by the non-taxable gain on put option revaluation and associate contributions, without which the effective tax 
rate for the year would have been 29%.
103
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
5. Income tax continued
(d) Deferred tax assets
The balance comprises temporary differences attributable to:
Employee 
benefits 
$’000
1,670
14
Employee 
Share 
Trust 
$’000
1,116
-
Doubtful 
debts 
$’000
259
-
Expense 
accruals 
$’000
1,853
582
1,054
-
-
2,738
1,297
-
(396)
19
3,658
52
1,200
-
2,368
(566)
(895)
-
-
907
317
-
-
576
112
-
-
-
688
(90)
-
-
2,345
(650)
-
(179)
-
1,516
Intan-
gibles 
$’000
(1,160)
-
(539)
-
-
(1,699)
245
-
-
-
(1,454)
Tax  
losses 
$’000
1,379
-
1,559
-
8
2,946
2,614
-
-
(130)
5,430
At 1 July 2017
Acquisition of subsidiary
(Charged)/credited to 
the profit or loss
Credited directly to equity
Exchange differences
At 30 June 2018
(Charged)/credited to 
the profit or loss
Credited directly to equity
Deferred tax assets 
classified as held for sale
Exchange differences
At 30 June 2019
Hedges
$’000
-
-
Other 
$’000
27
75
Total 
$’000
5,144
671
2,355
1,200
45
9,415
3,154
4,339
2
-
37
141
102
-
(99)
-
144
(674)
(111)
16,123
-
-
-
-
-
5,234
-
-
5,234
Deferred tax assets to be recovered within 12 months
Deferred tax assets to be recovered after more than 12 months
2019 
$’000
6,634
9,489
16,123
2018 
$’000
4,601
4,814
9,415
Certain liability balances are shown as part of deferred tax assets, as they originate in the same jurisdiction as, and can be offset 
against, other deferred tax assets. The liability balance for intangibles shown as part of deferred tax assets relates to in-house 
developed and capitalised software in Australia.
The Group has recorded a separate deferred tax asset on the unrealised hedge liability at the end of FY19 directly into equity 
(against the hedge reserves). 
104
Annual Report 2019carsales.com Ltd(e) Deferred tax liabilities
The balance comprises temporary differences attributable to:
At 1 July 2017
Charged/(credited) to the profit or loss
Intangibles recognised from business acquisition
Exchange differences
At 30 June 2018
Charged/(credited) to the profit or loss
Deferred tax liabilities attached to assets classified as held for sale
Exchange differences
At 30 June 2019
Intangibles 
$’000
2,923
(770)
17,129
539
19,821
(1,274)
(1,230)
144
17,461
Withholding 
Tax* 
$’000
-
1,077
-
-
1,077
2,373
-
17
3,467
*Represents South Korean Withholding Tax provided on undistributed profits that is expected to be remitted.
Deferred tax liabilities expected to be settled within 12 months
Deferred tax liabilities expected to be settled after more than 12 months
2019 
$’000
4,741
16,187
20,928
Total 
$’000
2,923
307
17,129
539
20,898
1,099
(1,230)
161
20,928
2018 
$’000
2,614
18,284
20,898
Adoption of Voluntary Tax Transparency Code
On 3rd of May 2016, the Australian Treasurer released a Voluntary Tax Transparency Code (the TTC). The TTC recommends 
additional tax information be publicly disclosed to help educate the public about large corporate compliance with 
Australia’s tax laws. The Group fully supports the TTC and signed up to it from the financial year ended 30 June 2019. 
Accordingly, the income tax disclosures in this note include the recommended additional disclosure of Part A of the Code.
105
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
Recognition and measurement
The income tax expense or revenue for the period is the tax payable on the current period’s taxable income based on  
the applicable income tax rate for each jurisdiction adjusted by changes in deferred tax assets and liabilities attributable  
to temporary differences and to unused tax losses.
The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the end of 
the reporting period in the countries where the Company’s subsidiaries and associates operate and generate taxable 
income. Management periodically evaluates positions taken in tax returns with respect to situations in which applicable 
tax regulation is subject to interpretation. It establishes provisions where appropriate on the basis of amounts expected  
to be paid to tax authorities.
Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax bases 
of assets and liabilities and their carrying amounts in the consolidated financial statements. However, the deferred income 
tax is not accounted for if it arises from initial recognition of an asset or liability in a transaction other than a business 
combination that at the time of the transaction affects neither accounting nor taxable profit or loss. Deferred income tax is 
determined using tax rates (and laws) that have been enacted or substantially enacted by the balance sheet date and are 
expected to apply when the related deferred income tax asset is realised or the deferred income tax liability is settled.
Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses.
Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount and tax 
bases of investments in controlled entities where the Company is able to control the timing of the reversal of the 
temporary differences and it is probable that the differences will not reverse in the foreseeable future.
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets and 
liabilities and when the deferred tax balances relate to the same taxation authority. Current tax assets and tax liabilities 
are offset where the entity has a legally enforceable right to offset and intends either to settle on a net basis, or to realise 
the asset and settle the liability simultaneously.
Where there are current and deferred tax balances attributable to amounts recognised directly in equity, they are also 
recognised directly in equity.
Tax consolidation legislation
The Company and its wholly-owned Australian entities have implemented the tax consolidation legislation.
The head entity, carsales.com Ltd, and the controlled entities in the tax consolidated group account for their own current  
and deferred tax amounts. These tax amounts are measured as if each entity in the tax consolidated group continues to  
be a standalone taxpayer in its own right.
In addition to its own current and deferred tax amounts, carsales.com Ltd also recognises the current tax liabilities  
(or assets), the deferred tax assets arising from unused tax losses and unused tax credits assumed from controlled entities 
in the tax consolidated group.
Assets or liabilities arising under tax funding agreements with the tax consolidated entities are recognised as amounts 
receivable from or payable to other entities in the Group.
Critical accounting estimates and assumptions used for income tax
Uncertain tax positions
The Group applies its current understanding of the tax law to estimate tax liabilities where the ultimate tax position  
is uncertain. When the tax position is ultimately determined or tax laws change, the actual tax liability may differ from  
this current estimate.
Research and development claim
The research and development claim available to the Company is estimated in the accounts because a full assessment of 
the position cannot be made by the year end. It is the policy of the Company to only bring to account that preliminary 
portion of expenses that is reasonably expected to be claimable at period end.
106
Annual Report 2019carsales.com Ltd6. Reconciliation of profit after income tax to net cash inflow from  
operating activities
Profit for the year
Depreciation and amortisation
Impairment loss
Non-cash employee benefits expense – share-based payments
Loss/(Profit) on disposal of assets
Net finance related costs
Share of profit from associates
Withholding Tax on distribution of SK Encar pre-acquisition profits
Gain on associate fair value adjustment and investment dilution
Net gain on step acquisition of associate
Bad debts written-off
Change in operating assets and liabilities:
Increase in trade debtors
  Decrease/(Increase) in inventory
Increase in deferred tax assets
  Capitalised labour
  Decrease in trade creditors and other liabilities
Increase/(Decrease) in deferred revenue
(Decrease)/Increase in provision for income taxes payable
Increase in deferred tax liabilities
Increase in other provisions
Net cash inflow from operating activities
7. Earnings per share
(a) Reported earnings per share
Earnings per share for profit attributable to the ordinary 
equity holders of the Company:
Reported profit attributable to equity holders of the Company
Weighted average number of ordinary shares
Dilutive impact of potential ordinary shares*
Total weighted average number of ordinary shares used in EPS 
calculation
Reported earnings per share/cents
Earnings per share for profit from continuing operations 
attributable to the ordinary equity holders of the Company:
Reported profit attributable to equity holders of the Company
Weighted average number of ordinary shares
Dilutive impact of potential ordinary shares*
Total weighted average number of ordinary shares used in EPS 
calculation
Reported earnings per share/cents
2019 
$’000
85,617
25,940
47,809
(21)
2
2,807
(3,124)
-
(2,069)
-
3,063
(3,205)
1,397
(2,691)
(17,729)
(1,031)
810
(7,209)
1,083
405
131,854
2018 
$’000
187,915
17,363
-
2,025
(59)
6,547
(5,143)
2,051
(1,251)
(57,019)
-
(15,758)
(1,205)
(2,400)
 (11,739)
(2,408)
(4,430)
2,630
846
1,369
119,334
2019
Restated
2018
85,274,000 184,556,000
Basic earnings per share Diluted earnings per share
Restated
2018
85,274,000 184,556,000
243,631,320 242,371,937 243,631,320 242,371,937
749,616
496,916
2019
-
-
243,631,320 242,371,937 244,128,236 243,121,553
75.9
76.1
35.0
34.9
2019
Restated
2018
Basic earnings per share Diluted earnings per share
Restated
2018
133,252,000 182,296,000 133,252,000 182,296,000
243,631,320 242,371,937 243,631,320 242,371,937
749,616
496,916
2019
-
-
243,631,320 242,371,937 244,128,236 243,121,553
75.0
75.2
54.6
54.7
*The dilutive impact of potential ordinary shares represents unexercised options and performance rights as at the balance sheet date
107
Annual Report 2019carsales.com Ltd 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued
30 June 2019
7. Earnings per share continued
(b) Adjusted earnings per share
Reported profit attributable to equity holders of the Company
Adjusted for: Net result after tax from discontinued operations
Less: gain on associate investment dilution
Less: net gain on step acquisition of associate
Less: associate one-off tax gain
Less: changes in fair value of put option liabilities  
and deferred consideration
Add: finance cost write-off
Add: restructure costs (net of tax)**
Add: option unwinding discount
Add: bad debt write-off (net of tax)**
Add: acquired intangibles amortisation
Adjusted profit attributable to equity holders of the Company  
for continuing operations
Adjusted earnings per share/cents for continuing operations***
2019
Basic earnings per share Diluted earnings per share
Restated 
2018
85,274,000 184,556,000
(2,260,000)
47,978,000
(939,000)
(1,552,000)
(57,019,000)
-
2,051,000
-
Restated 
2018
85,274,000 184,556,000
(2,260,000)
47,978,000
(939,000)
(1,552,000)
(57,019,000)
-
2,051,000
-
2019
(11,253,000)
-
1,287,000
442,000
2,161,000
6,988,000
(4,019,000)
397,000
-
341,000
-
4,670,000
(11,253,000)
-
1,287,000
442,000
2,161,000
6,988,000
(4,019,000)
397,000
-
341,000
-
4,670,000
131,325,000 127,778,000 131,325,000 127,778,000
52.6
52.7
53.9
53.8
**   Adjusted EBITDA is presented after these items prior to tax charge at 30%.
***  The Directors believe the presentation of ‘adjusted earnings per share’ provides the best measure to assess the performance of the Group by excluding one-off 
restructure costs, one-off bad debt expenses, net gain on step acquisition of associate, gain on associate investment dilution, associate one-off tax gain, option 
movement in fair value, finance cost write-off, option unwinding discount, associate fair value revaluation loss and non-cash acquired intangible assets 
amortisation from the reported IFRS measure.
Recognition and measurement
Basic earnings per share is calculated by dividing:
•  the profit attributable to equity holders of the Company, excluding any costs of servicing equity other than  
ordinary shares;
•  by the weighted average number of ordinary shares outstanding during the financial year, adjusted for bonus  
elements in ordinary shares issued during the year.
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account:
•  the after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares; and
•  the weighted average number of additional ordinary shares that would have been outstanding assuming the 
conversion of all dilutive potential ordinary shares.
Options and performance rights granted to employees under the carsales.com Ltd Employee Option Plan are considered 
to be potential ordinary shares and have been included in the determination of diluted earnings per share to the extent  
to which they are dilutive. The options and performance rights have not been included in the determination of basic 
earnings per share. Details relating to the options are set out in Note 27.
108
Annual Report 2019carsales.com LtdCAPITAL AND FINANCIAL RISK MANAGEMENT
8. Capital risk management
The Company’s capital position at 30 June is as follows:
Borrowings (Note 10)
Derivative liabilities (Note 19)
Less: cash and cash equivalents (Note 9)
Net debt
Contributed equity (Note 11)
Reserves (Note 12(a))
Retained earnings (Note 12(c))
Non-controlling interests
Total equity
Total capital
2019 
$’000
474,562
17,445
(94,411)
397,596
135,372
(29,694)
209,934
6,068
321,680
Restated
2018 
$’000
454,758
-
(65,061)
389,697
119,541
(24,427)
232,289
6,002
333,405
719,276
723,102
The Company’s objectives when managing capital are to safeguard its ability to continue as a going concern, so that it can 
continue to provide returns for shareholders benefits for other stakeholders and to maintain an optimal capital structure  
to reduce the cost of capital.
In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders,  
return capital to shareholders, issue new shares or sell assets to reduce debt.
Consistent with others in the industry, the Group monitors its capital on an ongoing basis.
There are no externally imposed capital requirements.
Investments and other financial assets
The Group classifies its investments in the following categories: financial assets at fair value, loans and receivables,  
and amortised cost. The classification depends on the purpose for which the investments were acquired. Management 
determines the classification of its investments at initial recognition and re-evaluates this designation at each reporting date.
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in  
an active market. They are included in current assets, except for those with maturities greater than 12 months after  
the reporting date, which are classified as non-current assets. Loans and receivables are included in trade and other 
receivables (Note 15) in the consolidated statement of financial position.
109
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
9. Cash and cash equivalents
Cash and cash equivalents
2019 
$’000
94,411
2018 
$’000
65,061
Recognition and measurement
For cash flow statement presentation purposes, cash and cash equivalents includes cash on hand, deposits held at call 
with financial institutions, other short-term, highly liquid investments with original maturities of three months or less  
that are readily convertible to known amounts of cash and that are subject to an insignificant risk of changes in value  
and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities on the consolidated statement  
of financial position.
Risk exposure
The Company’s exposure to interest rate risk is discussed in Note 10. The maximum exposure to credit risk at the reporting 
date is the carrying amount of each class of cash and cash equivalents mentioned above.
10. Borrowings
On 3rd July 2018 carsales.com Ltd successfully completed the refinance of its syndicated revolving loan facilities. Pursuant to this 
refinance, the Company established a new A$545.0 million debt facility under a Common Terms Deed (CTD) documentation 
structure as follows: 
Tranche
Tranche A
Tranche B
Total
Commitment ($’000)
$335,000
$210,000
$545,000
Drawn at close ($’000)
$335,000
$140,000
$475,000
Maturity date
5 July 2021
4 July 2023
Six financiers are part of the new syndicate and each of these financiers entered into a bilateral facility agreement with the 
Company under the CTD documentation structure. The new syndicate comprises National Australia Bank Limited (NAB),  
Australia and New Zealand Banking Group Limited (ANZ), Hongkong and Shanghai Banking Corporation (HSBC), Westpac 
Banking Corporation (WBC), MUFG Bank Ltd and Bank of China.
Borrowings under this loan facility bear interest at a floating rate of BBSY Bid plus a margin, with margin based on a net leverage 
ratio of the Group. 
On 4th July 2018, the Company also entered into AUD:KRW Non-Deliverable Cross Currency Swaps with the syndicate banking 
group with a total notional value of A$335.0 million, with A$125.0 million having a maturity of 3 years and A$210.0 million a 
maturity of 5 years. These derivative instruments swap AUD floating rates with South Korean Won fixed rates, thus synthetically 
creating A$335.0 million of fixed rate debt. These swaps have been treated as a hedge of interest rates and carsales net 
investment in SK ENCARSALES.COM Ltd from inception.
Bank loan – carsales.com Ltd
Bank loan – Stratton Finance Pty Ltd
Finance lease – RedBook Inspect Pty Ltd
Less: Unamortised borrowing costs
Comprising:
Current borrowings
Non-current borrowings
110
2019 
$’000
2018 
$’000
475,000
-
848
475,848
(1,286)
474,562
248
474,314
474,562
450,000
4,225
767
454,992
(234)
454,758
246,024
208,734
454,758
Annual Report 2019carsales.com LtdFinance income
Finance income
Finance cost
Interest and finance charges paid/payable on financial liabilities
Unwinding of discount on put options liabilities
2019 
$’000
1,211
2019 
$’000
(14,624)
(442)
(15,066)
Restated
2018 
$’000
362
Restated
2018 
$’000
(10,425)
(341)
(10,766)
Recognition and measurement
Finance income is recognised on a time proportionate basis using the effective interest method. When a receivable is 
impaired, the Group reduces the carrying amounts to its recoverable amount, being the estimated future cash flow 
discounted at the original effective interest rate of the instrument, and continues unwinding the discount as finance 
income. Finance income on impaired loans is recognised using the original effective interest rate.
Borrowings are initially recognised at fair value, net of transaction costs incurred. Borrowings are subsequently measured 
at amortised cost. Any difference between the proceeds (net of transaction costs) and the redemption amount is 
recognised in the profit or loss over the period of the borrowings using the effective interest method. 
Fees paid on the establishment of loan facilities are recognised net against the loan and amortised on a straight-line basis 
over the term of the facility.
Borrowings are derecognised from the consolidated statement of financial position when the obligation specified in the 
contract is discharged, cancelled or expired. The difference between the carrying amount of a financial liability that has 
been extinguished or transferred to another party and the consideration paid, including any non-cash assets transferred 
or liabilities assumed, is recognised in other income or other expenses.
Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the 
liability for at least 12 months after the balance sheet date.
Borrowing costs incurred for the construction of any qualifying asset are capitalised during the period of time that is 
required to complete and prepare the asset for its intended use or sale. Other borrowing costs are expensed.
Interest rate risk
The consolidated entity’s exposure to the cash flow risk of changes in market interest rates relates primarily to the cash  
at bank and the cash advance facility. Cash and cash equivalents draw interest at variable interest rates, while the interest 
on the overdraft facility was 8.1% (2018: 8.8%).
The Group’s main interest rate risk arises from long-term borrowings with variable rates. As at reporting date, the  
Group had $475,000,000 (2018: $454,225,000) variable rate borrowings at a weighted average interest rate of 3.2% 
(2018: 3.3%). The borrowings are periodically contractually repriced every three months and to that extent are also 
exposed to the risk of future changes in market interest rates. During FY19, the Group entered into $335 million 
AUD:KRW Non-Deliverable Cross Currency Interest Swaps to protect the Group against interest rate exposures. 
carsales.com Ltd has a Board-approved treasury policy and treasury strategy for the management of interest rate risk. The 
Board keeps the decision to actively hedge interest rate risk under regular review. Any derivative contracts will be entered 
into solely for interest rate risk and currency risk management and no speculative hedging is permitted under the policy.
The Group’s fixed rate borrowings and receivables are carried at amortised cost. They are therefore not subject to interest 
rate risk as defined in AASB7 since neither the carrying amount nor the future cash flows will fluctuate because of a change 
in market rates.
Liquidity risk
Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability of funding 
through an adequate amount of committed credit facilities and the ability to close out market positions. The Group 
manages liquidity risk by continuously monitoring forecast and actual cash flows and matching the maturity profiles  
of financial assets and liabilities.
111
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
10. Borrowings continued
Financing arrangements
The Group had access to the following undrawn borrowing facilities at the end of the reporting period:
Floating rate
– Expiring within one year
– Expiring within one to five years
Liquidity risk
Maturities of financial liabilities
2019 
$’000
-
70,000
70,000
2018 
$’000
3,400
61,000
64,400
The following table sets out the Group’s exposure to liquidity risk. The amounts disclosed in the table are the contractual 
undiscounted cash flows.
Contractual maturities of financial liabilities
Group – at 30 June 2019
Non-derivatives
Non-interest bearing payables
Variable rate borrowings
Fixed rate borrowings
Total non-derivatives
Derivatives
Other financial liabilities – held for trading
Cross currency swap – cash flow hedge
Total derivatives
Restated
Group - at 30 June 2018
Non-derivatives
Non-interest bearing payables
Variable rate borrowings
Fixed rate borrowings
Total non-derivatives
Derivatives
Other financial liabilities – held for trading
Total derivatives
0 – 12 
months
$’000
Between 1 
and 2 years
$’000
Between 2 
and 5 years
$’000
Total 
contractual 
cash flows
$’000
Carrying 
amount
liabilities
$’000
34,126
-
263
34,389
-
-
-
50,226
250,343
25
300,594
1,300
1,300
-
-
546
546
9,538
-
9,538
29
476,715
-
476,744
34,155
476,715
809
511,679
34,155
473,798
764
508,717
-
17,445
17,445
9,538
17,445
26,983
9,538
17,445
26,983
-
206,436
270
206,706
278
4,227
270
4,775
50,504
461,006
565
512,075
50,504
454,225
533
505,262
-
-
20,349
20,349
21,649
21,649
21,649
21,649
Net fair value of financial assets and liabilities
The net fair value of cash and cash equivalents, non-interest bearing monetary financial assets and non-interest bearing 
financial liabilities of the consolidated entity approximates their carrying amounts. There are no off-balance sheet financial 
instruments in place.
112
Annual Report 2019carsales.com LtdDerivatives
Classification of derivatives
The Company designates derivatives as hedging instruments in respect of foreign currency risk and interest rate risk in fair 
value hedges, cash flow hedges, or hedges of net investments in foreign operations as appropriate. Hedges of foreign 
exchange risk on firm commitments are accounted for as cash flow hedges.
Derivatives are only used for economic hedging purposes and not as speculative investments. However, where derivatives 
do not meet the hedge accounting criteria, they are classified as ‘held for trading’ for accounting purposes and are 
accounted for at fair value through profit or loss. The hedges are presented as current assets or liabilities to the extent 
they are expected to be settled within 12 months after the end of the reporting period. 
Cash flow hedges
Cash flow hedges are accounted for as follows: the fair value gain or loss associated with the effective portion of the 
derivative is recognised initially in other comprehensive income (cash flow hedge reserve – CFHR) and then recycled to  
the income statement in the same period that the hedged item affects the income statement. Any ineffective portion  
of the gain or loss on the hedging instrument is recognised in the income statement immediately.
Hedges of net investments in foreign operations
The Company uses net investment hedges to mitigate the foreign exchange risk arising from the Group’s net investments in 
foreign operations. Net investment hedges are accounted for similar to cash flow hedges, in that the effective portion of 
the gain or loss on the hedging instrument shall be recognised in other comprehensive income (in the foreign currency 
translation reserve – FCTR) while the ineffective portion shall be recognised in profit or loss. The cumulative gains or losses 
on the hedging instrument that has been accumulated in the foreign currency translation reserve shall be reclassified 
from equity to profit or loss as a reclassification adjustment on the disposal or partial disposal of the foreign operation.
The Company designates the cross currency interest rate swap contracts in:
•  cash flow hedges of interest rate exposure on foreign currency borrowings; and
•  hedges of net investments in foreign operations.
The foreign currency basis spread of a cross currency interest rate swap is excluded from the designation of that financial 
instrument as the hedging instrument. Changes in fair value of the foreign currency basis spread of a financial instrument 
is accumulated in the cost of hedging reserve, and is amortised to profit or loss on a rational basis over the term of the 
hedging relationship.
Both the cash flow hedge and the net investment hedge have been assessed as being 100% effective (see note below). 
The details of the fair values of the derivative instruments used for hedging purposes and the movements in the 
reserves in equity are disclosed in Note 14(e). 
113
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
10. Borrowings continued
Hedging reserves
The following tables detail information regarding the cross currency interest rate swaps designated in cash flow hedge  
or net investment hedge relationships at the end of the reporting period and their related hedged items. The cash flow hedge 
reserve represents the cumulative amount of gains and losses on hedging instruments deemed effective in cash flow hedges.  
The cumulative deferred gains and losses on the hedging instrument is recognised in profit or loss only when the hedged 
transaction impacts the profit or loss.
Carrying 
amount of 
hedging 
instrument 
Assets/
(Liabilities)
$’000
Current 
notional 
amount
$’000
Carrying 
amount of 
hedging 
instrument
$’000
Change in 
value of 
hedging 
instrument
$’000
Change in 
value of 
hedged 
item 
$’000
CFHR 
opening 
balance 
before tax 
Dr/(Cr)
$’000
Movement 
in CFHR 
Dr/(Cr)
$’000
Closing 
CFHR 
before tax 
Dr/(Cr)
$’000
Cash flow hedges
Cross currency interest 
rate swap
Net investment hedge
Cross currency interest 
rate swap
Total
335,000
(18,018)
(18,018)
(18,018)
335,000
573
(17,445)
573
(17,445)
573
(17,445)
-
-
-
-
-
-
18,018
18,018
-
18,018
-
18,018
There were no reclassifications from the cash flow hedge reserve to profit or loss during the period in relation to the cross 
currency swaps. 
Hedge effectiveness
Hedge effectiveness is determined at the inception of the hedge relationship, and through periodic prospective 
effectiveness assessments to ensure that an economic relationship exists between the hedged item and hedging 
instrument. 
For the cross currency swap, the Company enters into hedge relationships where the critical terms of the hedging 
instrument match exactly with the terms of the hedged item. Therefore it has adopted a 1:1 ratio. The Company 
therefore performs a qualitative assessment of effectiveness. If changes in circumstances affect the terms of the hedged 
item such that the critical terms no longer match exactly with the critical terms of the hedging instrument, a hypothetical 
derivative method is used to assess effectiveness.
The Company enters into interest rate swaps that have similar critical terms as the hedged item, such as reference rate, 
reset dates, payment dates, maturities and notional amount. As all critical terms matched during the year, the economic 
relationship was 100% effective. 
114
Annual Report 2019carsales.com LtdQuantitative information
The following table details the average notional principal amounts, average contract FX rate and the average fixed interest rate 
of the hedging instrument (cross currency interest rate swap) at the end of the financial year:
Cross currency interest rate swap
Average contracted FX Rate (AUD/KRW)
Average contracted fixed interest rate (%)
Average notional amount ($ million)
Cash flow hedge sensitivity
Weighted Average of the Hedging Instrument
<1 year
1 – 2 years
2 – 5 years
827.83
1.4113
335
827.83
1.4113
335
828.13
1.4777
214
Over 5 
years
-
-
-
For illustrative purposes the Company has calculated the impact on the balance sheet for the year in the event of a +/- 100 bps 
change in interest rates as shown in the table below (a positive impact means a reduction in the carrying value of the derivative 
liability and a negative impact means an increase in the carrying value of the derivative liability):
Cross Currency Interest Rate Swap
AUD BBSY
+ 100 bps
- 100 bps
KRW KORIBOR
+ 100 bps
- 100 bps
Foreign exchange risk sensitivity 
As at 30 June 2019 
$’000
As at 30 June 2018 
$’000
74
(74)
10,881
(11,322)
-
-
-
-
For illustrative purposes the Company has calculated the impact on the balance sheet for the year in the event of a +/- 5% 
variance change in the AUD/KRW foreign exchange rate (a positive impact means a reduction in the carrying value of the 
derivative liability and a negative impact means an increase in the carrying value of the derivative liability):
Cross Currency Interest Rate Swap
AUD/KRW
+ 5%
- 5%
Fair value measurement
As at 30 June 2019 
$’000
As at 30 June 2018 
$’000
16,540
(18,265)
-
-
The methods and assumptions used in determining the fair value of derivatives are disclosed in Note 14(e).
115
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
10. Borrowings continued
Summarised sensitivity analysis
The following table summarises the sensitivity of the Group’s financial assets and financial liabilities to interest rate risk.
Interest rate risk
-100 bps
+100 bps
Carrying 
amount 
$’000
Profit 
$’000
Other  
equity 
$’000
Profit 
$’000
Other  
equity 
$’000
94,411
(804)
(804)
804
804
(473,798)
4,701
3,897
4,701
3,897
(4,701)
(3,897)
(4,701)
(3,897)
Interest rate risk
-100 bps
+100 bps
Carrying 
amount 
$’000
Profit 
$’000
Other  
equity 
$’000
Profit 
$’000
Other  
equity 
$’000
65,061
(471)
(471)
471
471
(454,225)
3,248
2,777
3,248
2,777
(3,248)
(2,777)
(3,248)
(2,777)
Notes
2019 
Shares
2018 
Shares
2019 
$’000
2018 
$’000
11(b) 244,347,196 242,982,207
244,347,196 242,982,207
135,372
135,372
119,541
119,541
At 30 June 2019
Financial assets
Cash and cash equivalents
Financial liabilities
Borrowings
Total increase/(decrease)
At 30 June 2018
Financial assets
Cash and cash equivalents
Financial liabilities
Borrowings
Total increase/(decrease)
11. Contributed equity
(a) Share capital
Ordinary shares
Fully paid
Recognition and measurement
Ordinary shares are classified as equity.
Ordinary shares entitle the holder to participate in dividends and the proceeds on winding up of the Company in proportion 
to the number of, and amounts paid on, the shares held.
On a show of hands every holder of ordinary shares present at a meeting in person or by proxy is entitled to one vote,  
and upon a poll each share is entitled to one vote.
Ordinary shares have no par value and the Company does not have a limited amount of authorised capital.
Incremental costs directly attributable to the issue of new shares, options or performance rights are shown in equity  
as a deduction, net of tax, from the proceeds. Incremental costs directly attributable to the issue of new shares or  
options or performance rights for the acquisition of a business are not included in the cost of the acquisition as part  
of the purchase consideration.
116
Annual Report 2019carsales.com Ltd(b) Movements in ordinary share capital
Date
1 July 2017
August 2017
August 2017
September 2017
October 2017
October 2017
October 2017
November 2017
December 2017
February 2018
March 2018
April 2018
June 2018
30 June 2018
Date
1 July 2018
August 2018
August 2018
September 2018
October 2018
October 2018
October 2018
November 2018
December 2018
February 2019
March 2019
April 2019
April 2019
May 2019
30 June 2019
Details
Opening balance
Exercise of employee options
Exercise of employee performance rights
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee performance rights
Exercise of employee options
Exercise of employee options
Exercise of employee options
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee options
Balance
Details
Opening balance
Exercise of employee options
Exercise of employee performance rights
Exercise of employee options
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee performance rights
Exercise of employee options
Exercise of employee options
Exercise of employee options
Exercise of employee options
Dividend Reinvestment Plan
Exercise of employee options
Exercise of employee options
Balance
Issue  
price
Number  
of shares
241,785,292
2,237
35,691
200,368
468,702
11,416
$9.10
$ 0.00
$5.93-$9.10
$12.97
1,433 $9.10-$10.71
$ 0.00
7,873 $9.10-$10.71
$ 9.10
3,835
5,565
$ 10.71
9,339 $9.10-$10.71
$13.63
12,287 $9.10-$10.71
438,169
242,982,207
Issue  
price
Number  
of shares
242,982,207
$9.10
3,835
104,111
$0.00
118,015 $9.10-$10.71
21,835 $9.10-$10.71
$14.40
512,252
$0.00
20,579
$10.24
2,281
$10.24
3,041
$10.24
46,174
$10.24
35,051
$12.35
489,293
7,206
$10.24
1,316 10.24-$10.71
244,347,196
$’000
105,861
20
-
1,205
6,082
15
-
83
35
60
88
5,975
117
119,541
$’000
119,541
35
-
1,199
204
7,378
-
23
31
473
359
6,041
74
14
135,372
Information relating to the carsales.com Ltd Employee Option Plan, including details of options and performance rights issued, 
exercised and lapsed during the financial year and options and performance rights outstanding at the end of the financial year,  
is set out in Note 27.
117
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
12. Reserves and retained earnings
(a) Reserves
Share-based payment reserve
Foreign currency translation reserve
Post-employment benefit obligations reserve
Financial asset at fair value through other comprehensive income
Non-controlling interests acquisition reserve
Cash flow hedge reserve
Net investment hedge reserve
(i) Share-based payment reserve
Balance 1 July
Option expense
Tax on Employee Share Trust charged to equity
Balance 30 June
2019 
$’000
25,442
(1,057)
607
(2,320)
(39,753)
(12,163)
(450)
(29,694)
26,004
(20)
(542)
25,442
2018 
$’000
26,004
(12,820)
(35)
(686)
(36,890)
-
-
(24,427)
22,778
2,026
1,200
26,004
The share-based payments reserve is used to recognise the fair value of options and performance rights issued and vested.
(ii) Foreign currency translation reserve
Balance 1 July
Reclassification of exchange differences on step acquisition on associate
Currency translation differences arising during the year
Balance 30 June
2019 
$’000
2018 
$’000
(12,820)
-
11,763
(1,057)
(8,473)
(14,551)
10,204
(12,820)
Exchange differences arising on translation of the foreign operations are taken to the foreign currency translation reserve, as 
described in ‘Basis of preparation’ and accumulated within a separate reserve within equity. The reserve is recognised in profit 
and loss when the net investment is disposed of.
(iii) Post-employment benefit obligations reserve
Balance 1 July
Remeasurement of post-employment benefit obligations
Balance 30 June 
(iv) Financial asset at fair value through other comprehensive income
Balance 1 July
Changes in the fair value of equity instruments at fair value through other comprehensive 
income
Balance 30 June 
2019 
$’000
2018 
$’000
(35)
642
607
(686)
(1,634)
(2,320)
-
(35)
(35)
29
(715)
(686)
118
Annual Report 2019carsales.com Ltd(v) Non-controlling interests acquisition reserve
Balance 1 July
Transactions with non-controlling interests
Recognition of non-controlling interests acquisition reserve
Balance 30 June
(vi) Cash flow hedge reserve
Balance 1 July
Decrease in cash flow hedge reserve
Balance 30 June
(vii) Net investment hedge reserve
Balance 1 July
Decrease in net investment hedge reserve
Balance 30 June
2019 
$’000
2018 
$’000
(36,890)
(2,863)
-
(39,753)
-
(12,163)
(12,163)
-
(450)
(450)
-
(12,863)
(24,027)
(36,890)
-
-
-
-
-
-
(b) Other reserves
Transactions with non-controlling interests
On 6th December 2018 carsales.com Ltd acquired the remaining 16.7% stake of Chileautos SpA for a consideration of $3.4 million 
giving carsales 100% control and ownership of Chileautos SpA.
Recognition of non-controlling interests acquisition reserve
The Group has put options over some of its non-controlling interests. 
The amount that may become payable under the option on exercise is initially recognised at the present value of the redemption 
amount within other financial liabilities with a corresponding charge directly to equity. The liability is subsequently accreted 
through finance charges up to the redemption amount that is payable at the date at which the option first becomes exercisable 
– refer Note 10. 
(c) Retained earnings
Movements in retained earnings were as follows:
Balance 1 July 
Impact of change in accounting policy
Restated balance 1 July
Net profit for the year
Dividends
Balance 30 June
2019 
$’000
232,289
-
232,289
85,274
(107,629)
209,934
Restated
2018 
$’000
151,607
(2,120)
149,487
184,556
(101,754)
232,289
119
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
13. Dividends
Provision is made for the amount of any dividend declared, being appropriately authorised and no longer at the discretion of the 
entity, on or before the end of the financial year but not distributed at balance date.
(a) Ordinary shares
Final fully franked cash dividend for the year ended 30 June 2018 of 23.7 cents  
(2017: 21.5 cents) per fully paid ordinary share paid on 10 October 2018 (2017: 19 October 2016).
Final fully franked ordinary dividend for the year ended 30 June 2018 of 23.7 cents (2017: 21.5 
cents) per fully paid ordinary share – satisfied through the issuance of shares under the Dividend 
Reinvestment Plan. 
Interim fully franked cash dividend for the year ended 30 June 2019 of 20.5 cents  
(2018: 20.5 cents) per fully paid ordinary share paid on 5 April 2019 (2018: 17 April 2018)
Interim fully franked ordinary dividend for the year ended 30 June 2019 of 20.5 cents  
(2018: 20.5 cents) per fully paid ordinary share – satisfied through issuance of shares under  
the Dividend Reinvestment Plan.
Total dividends paid
(b) Dividends not recognised at year end
In addition to the above dividends, since year end, the Directors have recommended the 
payment of a final dividend of 25.0 cents per fully paid ordinary share (2018: final dividend  
23.7 cents). The aggregate amount of the declared dividend expected to be paid on 9 October 
2019 out of retained earnings at 30 June 2019, but not recognised as a liability at year end, is
(c) Franked dividends
Franking credits available for subsequent financial years based on a tax rate of 30.0%  
(2018: 30.0%)
2019 
$’000
2018 
$’000
50,262
45,953
7,378
57,640
6,082
52,035
43,948
43,744
6,041
49,989
5,975 
49,719
107,629
101,754
2019 
$’000
2018 
$’000
61,150
57,683
2019 
$’000
2018 
$’000
43,462
41,541
The above amounts represent the balance of the franking account as at the end of the reporting period, adjusted for:
(a)  franking credits that will arise from the payment of the amount of the provision for income tax;
(b)  franking debits that will arise from the payment of dividends recognised as a liability at the reporting date; and
(c)  franking credits that will arise from the receipt of dividends recognised as receivables at the reporting date.
The consolidated amounts include franking credits that would be available to the parent entity if distributable profits  
of subsidiaries were paid as dividends.
(d) Dividend Reinvestment Plan (DRP)
The carsales.com Ltd DRP will be maintained for the 2019 final dividend, offering shareholders the opportunity to acquire further 
ordinary shares in carsales. The DRP will not be offered at a discount and the price will be calculated using the daily volume 
weighted average sale price of carsales.com Ltd shares sold in the ordinary course of trading on the ASX during the five days 
after, but not including, the Record Date 25 September 2019. The last date for shareholders to nominate their participation in 
the DRP is 5:00pm (AEST) on 26 September 2019. Shares issued under the DRP will rank equally with carsales.com Ltd existing 
fully paid ordinary shares. Shareholders eligible to participate in the DRP are currently limited to those whose registered address 
on the carsales.com Ltd share registry is in Australia or New Zealand.
Eligible shareholders who wish to participate in the DRP can make their elections online at www.computershare.com.au/
easyupdate/CAR or complete the DRP form, which will be sent to shareholders for completion and submission to Computershare 
Investor Services Pty Ltd (carsales share registry). Further information can be obtained from Computershare on 1300 850 505.
120
Annual Report 2019carsales.com Ltd14. Financial risk management
The Group’s activities expose it to a variety of financial risks: foreign exchange risk, price risk, credit risk, interest rate risk and 
liquidity risk. The Group’s overall risk management program focuses on the unpredictability of financial markets and seeks to 
minimise potential adverse effects on the financial performance of the Group. The Group uses different methods to measure 
different types of risk to which it is exposed.
Risk management is the responsibility of the Chief Financial Officer (CFO) and follows approved policies of the Board of Directors. 
The CFO identifies, evaluates and hedges financial risks in close cooperation with the Group’s operating units.
(a) Market risk
(i) Foreign exchange risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, primarily 
with respect to the Brazilian Real (BRL), the South Korean Won (KRW), the Mexican Peso (MXP), the Chilean Peso (CLP) and the 
Argentinian Peso (ARS). Foreign exchange risk arises from future commercial transactions and recognised assets and liabilities 
denominated in a currency that is not the functional currency of the relevant group entity.
Hedging contracts are sometimes used to manage foreign currency exchange risk. The Company has a treasury strategy and  
a treasury policy and will actively hedge any major known commitments using forward exchange contracts. The Company does 
net investment hedge quasi-equity intercompany loans used to fund investments in subsidiaries, but does not net investment 
hedge the carrying value of associates in the balance sheet. Trading and dividend cash flows between associates and the Group 
are not hedged unless the cash flows are significant and the amount and future payment date are certain. 
The analysis below reflects management’s view of possible movements in relevant foreign currencies against the Australian dollar. 
The table summarises the range of possible outcomes that would affect the Group’s net profit and equity as a result of foreign 
currency movements.
The estimated impact on carsales.com Ltd’s share of the reported net profits of our significant overseas associates and subsidiaries 
through potential movements in exchange rates are as follows:
Impact on profit:
AUD to KRW
AUD to BRL
AUD to MXP
AUD to CLP
AUD to ARS
Net Movement
Impact on equity:
AUD to KRW*
AUD to BRL
AUD to MXP
AUD to CLP
AUD to ARS
Net Movement
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
2019
$’000
-5%
623.0
245.2
(152.6)
20.8
(80.9)
655.5
2019
$’000
-5%
22,557
3,077
(581)
307
234
25,594
2018
$’000
-5%
355.4
172.8
(59.9)
55.9
(89.5)
434.7
2018
$’000
-5%
21,300
2,800
610
1,069
222
26,001
2019
$’000
5%
(623.0)
(245.2)
152.6
(20.8)
80.9
(655.5)
2019
$’000
5%
(22,557)
(3,077)
581
(307)
(234)
(25,594)
* 
 The table above does not include the AUD:KRW Non-Deliverable Cross Currency Swaps that was entered into as a hedge of the net investment  
in SK ENCARSALES.COM Ltd. The details of this hedge is set out in Note 10.
2018
$’000
5%
(355.4)
(172.8)
59.9
(55.9)
89.5
(434.7)
2018
$’000
5%
(21,300)
(2,800)
(610)
(1,069)
(222)
(26,001)
121
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
14. Financial risk management continued
(ii) Price risk
The Group’s exposure to equity securities price risk arises from the 11.8% investment in iCar Asia Limited held by the Group  
and classified in the balance sheet as a financial asset at fair value through other comprehensive income (see Note 21(d)).
Changes in the fair value are recognised directly in other comprehensive income as an irrevocable election made by the Group 
with adoption of AASB9 Financial Instruments – refer Note 1.
A movement in the valuation of this asset by 5% would have an impact of $0.5 million to the other comprehensive income result.
Other than the investment in iCar Asia Limited, the Group is not exposed to significant price equities risk.
(b) Credit risk
Credit risk of the Group arises predominantly from outstanding receivables from customers.
The Group applies the AASB9 simplified approach to measuring expected credit losses which uses a lifetime expected loss 
allowance for all trade receivables. To measure the expected credit losses, trade receivables have been grouped based on shared 
credit risk characteristics and the days past due. 
The expected loss rates are based on the payment profiles of sales over a period of 24 months before 30 June 2019 and the 
corresponding historical credit losses experienced within this period. The historical loss rates are adjusted to reflect current  
and forward-looking information on macroeconomic factors affecting the ability of the customers to settle the receivables. 
On that basis, the loss allowance as at the year ended 30 June 2019 on adoption of AASB9 was determined as follows: 
30 June 2019
Expected loss rate
Gross carrying amount 
– trade receivables $’000
Loss allowance
Current
0-0.5%
42,051
45
More than 
30 days 
past due
1.0%
More than 
60 days 
past due
2.5-5.0%
More than 
90 days 
past due
7.5-10%
More than 
120 days 
past due
50-80%
More than 
180 days 
past due
80-100%
Total
-
3,176
33
3,422
86
676
70
1,076
556
2,594
2,170
52,995
2,960
Closing loss allowance as at 30 June 2018 (calculated under AASB139)
Amounts restated through opening retained earnings*
Opening loss allowance as at 1 July 2018 (calculated under AASB9)
Increase in loss allowance recognised in profit or loss during the year
Closing loss allowance as at 30 June 2019
2019
$’000
2,851
-
2,851
109
2,960
* 
 The Group considered the requirements of the “expected credit loss” model against the opening provision balance and did not identify any material difference in 
the level of the required provision and therefore has not recorded an adjustment through opening retained earnings. 
Trade receivables are written-off when there is no reasonable expectation of recovery. Indicators that there is no reasonable 
expectation of recovery include, amongst others, the failure of a debtor to engage in a repayment plan with the Group,  
and a failure to make contractual payments for a period greater than 180 days past due. Impairment losses on trade receivables  
are presented as net impairment losses within operating profit. Subsequent recoveries of amounts previously written-off are 
credited against the same line item. 
The Group recorded a $3.1 million bad debt write-off on the consolidated statement of comprehensive income during the year 
ended 30 June 2019. This write-off reflects the impact of customer receipt allocation issues associated with the implementation 
of the new ERP system in FY18. These allocation issues have been rectified and are confined to FY18 specific receivable 
balances. The collection experience relating to FY19 revenue is at normal levels and no additional abnormal bad debt write-offs 
associated with this issue are anticipated. The loss allowance model above has been derived based on historical normalised levels 
and does not consider this abnormal one-off write-off.
122
Annual Report 2019carsales.com LtdCredit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. For banks and financial 
institutions, only independently rated parties with a minimum rating of ‘A’ are accepted by carsales.com Ltd.
Previous accounting policy for impairment of trade receivables
In the prior year, the impairment of trade receivables was assessed based on the incurred loss model. Individual receivables which 
were known to be uncollectible were written-off by reducing the carrying amount directly. 
An allowance account (provision for impairment of trade receivables) is used when there is objective evidence that the Group  
will not be able to collect all amounts due according to the original terms of the receivables. Significant financial difficulties  
of the debtor, probability that the debtor will enter bankruptcy or financial reorganisation and default or delinquency in 
payments (more than 30 days overdue) are considered indicators that the trade receivable is impaired. The amount of the 
impairment allowance is the difference between the asset’s carrying amount and the present value of estimated future cash 
flows, discounted at the original effective interest rate. 
Receivables for which an impairment provision was recognised were written-off against the provision when there was  
no expectation of recovering additional cash.
(c) Interest rate risk
Interest rate risk is set out in Note 10 Borrowings.
(d) Liquidity risk
Liquidity risk is set out in Note 10 Borrowings.
(e) Fair value estimation
Financial assets and liabilities that are carried at fair value are measured by the following fair value measurement hierarchy:
i.  Level 1: the fair value of financial instruments traded in active markets (such as publicly traded derivatives and equity 
securities) is based on quoted market prices at the end of the reporting period;
ii.  Level 2: the fair value of financial instruments that are not traded in an active market is determined using valuation 
techniques which maximise the use of observable market data and rely as little as possible on entity specific estimates.  
If all significant inputs required to fair value an instrument are observable, the instrument is included in level 2; and
iii.  Level 3: if one or more of the significant inputs is not based on observable market data, the instrument is included in level 3.
Financial asset / liability
Quoted equity instrument 
Derivative financial liabilities  
– cross currency swaps
Unquoted equity instrument*
Other financial liabilities 
* Carrying value approximates fair value
Fair value approach
Measured at fair value through OCI
Measured at fair value through OCI
Measured at fair value through OCI
Measured at fair value through profit or loss
Level
1
2
3
3
2019
9,766
17,445
10,139
9,538
2018
11,770
-
8,027
21,649
Valuation techniques used to determine fair values
Level 1 
•   This balance represents the investment in iCar Asia Limited which is listed on the ASX and therefore has a readily determinable 
market value.
Level 2 
•   This balance represents the AUD:KRW Non-Deliverable Cross Currency Interest Swaps (Swaps) entered on 4 July 2018. These 
swaps protect the Group against defined foreign currency and interest rate exposures. The hedge against foreign exchange  
risk are treated as a hedge against the net investment in SK ENCARSALES.COM Ltd. The protection against the variability  
of cash flows derived from carsales.com Ltd’s AUD floating rate debt issuance is treated as a cash flow hedge. Management 
assessed the hedge being effective and therefore the fair value movement has been recorded through the net investment  
and cash flow hedge reserves. The fair value of $17.4 million in relation to these swaps have been recorded as a non-current 
liability in the balance sheet.
123
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
14. Financial risk management continued
Level 3
•  This balance represents the following:
 – the value of carsales’ non-listed equity investments ($10.1 million), which primarily comprises the investment in PromisePay 
Pte Ltd ($7.3 million). The carrying value of these investments reflects the valuation implied by capital raising completed in 
the last 12 months; and
 – the value of put options recognised at fair value ($9.5 million). Refer Note 19 for further information.
There were no transfers between levels during the year.
Valuation processes
The finance department of the Group performs the valuations required for financial reporting purposes, including level 3 fair 
values. This team reports directly to the Chief Financial Officer (CFO) and the Audit Committee (AC). Discussions of valuation 
processes and results are held between the CFO, AC and the valuation team at least once every six months, in line with the 
Group’s half-yearly reporting periods. 
The main level 3 inputs used by the Group are derived and evaluated as follows:
•  Discount rates for other financial liabilities based on corporate bonds
•  Estimated growth rates used in ascertaining future earnings for put options
Changes in level 2 and 3 fair values are analysed at the end of each reporting period during the half-yearly valuation discussion 
between the CFO, AC and the valuation team. As part of this discussion the team presents a report that explains the reason for 
the fair value movements. 
OTHER ASSETS AND LIABILITIES
15. Trade and other receivables 
Current assets
Trade receivables 
Loss allowance (see Note 14(b))
Trade receivables
Accrued income
Other receivables
Prepayments
Trade and other receivables
 2019
$’000
52,995
(2,960)
50,035
2,933
2,731
5,539
61,238
 2018
$’000
55,940
(2,851)
53,089
5,084
2,161
7,003
67,337
Non-current assets – other receivables
7,363
5,859
Recognition and measurement 
(a) Classification of trade receivables
Trade receivables are amounts due from customers for goods sold or services performed in the ordinary course of 
business. They are generally due for settlement within 30 to 45 days following the provision of advertising, data 
services and sale of goods and therefore are all classified as current. 
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost, less loss allowance. 
Details about the Group’s impairment policies and the calculation of the loss allowance are provided in Note 14(b).
(b) Accrued income
Services provided in the current reporting period are recognised on accrual basis. Settlement is generally within 30 days.
(c) Other receivables
These amounts generally arise from transactions outside the usual operating activities of the Group. Interest is not 
charged and collateral is not normally obtained.
124
Annual Report 2019carsales.com LtdRecognition and measurement (continued)
The other classes within trade and other receivables do not contain impaired assets and are not past due. Based on the 
credit history of these other classes, it is expected that these amounts will be received when due.
Other non-current receivables represent deposits paid in relation to long-term property leases by SK ENCARSALES.COM Ltd.
(d) Fair value and credit risk
Due to the short-term nature of these receivables, their carrying amount is assumed to approximate their fair value. 
Information about the impairment of trade receivables and the Group’s exposure to credit risk, foreign currency risk and 
interest rate risk can be found in Note 14 and Note 10.
16. Property, plant and equipment
Plant and 
equipment 
$’000
Motor 
vehicles 
$’000
Leasehold
 improvements 
$’000
Total 
$’000
At 1 July 2017
Cost
Accumulated depreciation
Net book amount
Year ended 30 June 2018
Opening net book amount
Acquisition of subsidiaries
Additions
Disposals
Depreciation charge
Depreciation charge – discontinued operations
Exchange differences
Closing net book amount
At 30 June 2018
Cost
Accumulated depreciation
Net book amount
Year ended 30 June 2019
Opening net book amount
Additions
Disposals
Assets classified as held for sale
Depreciation charge
Depreciation charge – discontinued operations
Exchange differences
Closing net book amount
At 30 June 2019
Cost
Accumulated depreciation
Net book amount
8,076
(6,126)
1,950
1,950
1,195
1,781
(94)
(818)
(337)
44
3,721
12,549
(8,828)
3,721
3,721
1,423
(14)
(608)
(1,361)
(264)
24
2,921
11,044
(8,123)
2,921
705
(213)
492
492
173
173
-
(152)
-
25
711
1,115
(404)
711
711
703
-
(9)
(212)
(3)
27
1,217
1,832
(615)
1,217
8,763
(3,916)
4,847
17,544
(10,255)
7,289
4,847
4,399
1,594
-
(1,427)
(71)
135
9,477
7,289
5,767
3,548
(94)
(2,397)
(408)
204
13,909
15,975
(6,498)
9,477
29,639
(15,730)
13,909
9,477
1,687
-
(2,361)
(2,574)
(71)
216
6,374
13,909
3,813
(14)
(2,978)
(4,147)
(338)
267
10,512
14,847
(8,473)
6,374
27,723
(17,211)
10,512
125
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
16. Property, plant and equipment continued
Recognition and measurement
Property, plant and equipment is stated at historical cost less accumulated depreciation. Historical cost includes 
expenditure that is directly attributable to the acquisition of the items.
Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only when 
it is probable that future economic benefits associated with the item will flow to the Group and the cost of the item can 
be measured reliably. All other repairs and maintenance are charged to the profit or loss during the financial period in 
which they are incurred.
Depreciation on assets is calculated using the straight-line method to allocate their cost, net of their residual values,  
over their estimated useful lives, as follows:
•  Vehicles  
•  Furniture, fittings and equipment    
3-5 years
3-10 years
•  Computer hardware and peripherals  
3-5 years
•  Leased plant and equipment  
10-15 years or minimum lease period if shorter
•  Leasehold improvements    
3-10 years or minimum lease period if shorter
The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each reporting date.
An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is greater 
than its estimated recoverable amount.
Gains and losses on disposals are determined by comparing proceeds with carrying amount. These are included in the 
consolidated statement of comprehensive income.
126
Annual Report 2019carsales.com Ltd 
 
 
 
 
17. Intangible assets
At 1 July 2017
Cost
Accumulated amortisation and impairment
Net book amount
Year ended 30 June 2018
Opening net book amount
Acquisition of subsidiaries
Additions**
Disposals 
Amortisation charge
Amortisation charge – discontinued operations 
Reclassifications of intangible assets
Exchange differences
Closing net book amount
At 30 June 2018
Cost
Accumulated amortisation and impairment
Net book amount
Year ended 30 June 2019
Opening net book amount
Acquisition of subsidiaries
Additions**
Disposals 
Amortisation charge
Amortisation charge – discontinued operations 
Impairment loss 
Assets classified as held for sale
Exchange differences
Closing net book amount
At 30 June 2019
Cost
Accumulated amortisation and impairment
Net book amount
Computer 
Software 
$’000
Brands and 
customer 
relationships 
$’000
Other 
intangible 
assets* 
$’000
Goodwill 
$’000
169,681
-
169,681
169,681
361,651
-
-
-
-
-
10,666
541,998
541,998
-
541,998
541,998
446
-
-
-
-
(47,809)
(10,888)
6,322
490,069
37,899
(20,580)
17,319
17,319
2,818
18,165
(14)
(8,602)
(661)
119
(169)
28,975
55,625
(26,650)
28,975
28,975
-
21,424
-
(12,353)
(985)
-
(3,890)
762
33,933
14,709
(2,228)
12,481
12,481
77,861
-
-
(4,449)
(666)
-
2,325
87,552
94,925
(7,373)
87,552
87,552
-
-
-
(7,699)
(333)
-
(4,100)
788
76,208
Total 
$’000
227,064
(27,110)
199,954
199,954
442,504
18,251
(14)
(13,231)
(1,327)
-
12,818
658,955
4,775
(4,302)
473
473
174
86
-
(180)
-
(119)
(4)
430
4,888
(4,458)
430
697,436
(38,481)
658,955
430
-
152
(10)
(85)
-
-
(75)
(3)
409
658,955
446
21,576
(10)
(20,137)
(1,318)
(47,809)
(18,953)
7,869
600,619
537,878
(47,809)
490,069
70,948
(37,015)
33,933
89,977
(13,769)
76,208
4,943
(4,534)
409
703,746
(103,127)
600,619
*  Other intangible assets include database, domain names and other.
** 
 The difference between additions and payments for intangible assets on the consolidated statement of cash flows is attributable to development costs  
capitalised internally.
127
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
17. Intangible assets continued
Recognition and measurement
(i) Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the net identifiable 
assets of the acquired subsidiary at the date of acquisition. Goodwill on acquisitions of subsidiaries is included in intangible 
assets. Goodwill is not amortised. Instead, goodwill is tested for impairment annually, or more frequently if events or 
changes in circumstances indicate that it might be impaired, and is carried at cost less accumulated impairment losses. 
Gains and losses on the disposal of an entity include the carrying amount of goodwill relating to the entity sold.
Goodwill is allocated to cash generating units for the purpose of impairment testing. 
(ii) Computer software
Software includes capitalised development costs being an internally generated intangible asset.
Costs incurred in developing products or systems and costs incurred in acquiring software and licences that will 
contribute to future period financial benefits through revenue generation and/or cost reduction are capitalised to software 
and systems.
(iii) Brands and customer relationships
Acquired brands represent the value of brands in acquired subsidiaries and businesses that are separately fair valued at 
the date of acquisition from the remaining goodwill. Acquired brands are amortised over a 10-year period.
Acquired customer relationships have a finite useful life and are carried at fair value at acquisition date less accumulated 
amortisation and impairment losses. Amortisation is calculated using the straight-line method to allocate the cost of the 
asset over its estimated useful life, which is between seven to 12 years.
(iv) Other intangible assets
RedBook database costs capitalised to date include direct payroll and payroll related costs of employees’ time spent on 
developing the database. These intangible assets have finite lives and are subject to amortisation on a straight-line basis.  
The useful lives for these assets are as follows:
•  Software 
•  Domain Names   
•  Database  
•  Brand intangibles  
3-5 years
5-10 years
10 years
10 years
•  Customer relationships  
7-12 years
(a) Cash generating units
Goodwill is allocated to the Group’s cash generating units (CGUs) and tested annually to determine whether they have  
suffered any impairment. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there  
are separately identifiable cash inflows which are largely independent of the cash inflows from other assets or groups of  
assets (cash generating units).
128
Annual Report 2019carsales.com Ltd 
 
 
 
 
 
 
A segment-level summary of the goodwill allocation is presented below.
Online Advertising Services
Data, Research and Services
Discontinued operations (previously “Stratton Finance Group”)
Mexico 
Chile
Argentina
Latin America
South Korea
Asia
2019
$’000
73,876
14,541
-
5,478
18,547
1,250
25,275
2018 
$’000
73,876
14,541
58,698
5,018
18,224
1,745
24,987
376,377
376,377
369,896
369,896
490,069
541,998
(b) Impairment testing and key assumptions
Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested annually for 
impairment, or more frequently if events or changes in circumstances indicate that they might be impaired. Other assets are 
tested for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable, 
which includes carsales’ equity held associate investments. An impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell 
and value in use. 
Key assumptions
Both value in use and fair value less cost to sell valuation methods have been employed in determining the recoverable 
amounts of CGUs. Both methods are predicated on cash flow projections which necessitates the adoption of assumptions 
and estimates. With the exception of the carrying value of Stratton’s goodwill which has been separately discussed in Note 
23 Discontinued Operations, the key assumptions and estimates used in management’s calculations primarily relate to:
•  five or ten-year cash flow forecasts sourced from internal budgets and long-term forecasts;
•  terminal value growth rates applied to the period beyond the five to ten-year cash flow forecasts; and
•  post-tax discount rates, used to discount the cash flows to present value.
Each of these assumptions and estimates are based on a ‘best estimate’ at the time of performing the valuation. 
However, increases in discount rates or changes in other key assumptions, such as operating conditions or financial 
performance, may cause the recoverable amount of CGUs to fall below their carrying amounts, resulting in an impairment 
loss being recognised. 
The cash flow projections have been: 
•  derived from management forecasts based on next year’s budgeted result, with the remaining years based on 
management forecasts; and 
•  compiled using a combination of past experience, current performance and market position as well as structural 
changes and economic factors which have been derived based on external data and internal analysis.
129
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
17. Intangible assets continued
The key assumptions for each significant CGU are detailed as follows:
CGU
Online Advertising Services
Data, Research and Services
Chile
South Korea
Mexico
Valuation method
Value in use
Value in use
Value in use
Fair value less costs to sell
Fair value less costs to sell
Impact of possible changes in key assumptions
Years of 
cash flow 
projection
5
5
5
10
10
Terminal  
growth rate
2019
2.5%
2.5%
3.0%
2.5%
3.0%
2018
2.5%
2.5%
3.0%
N/A
3.0%
Post-tax  
discount rate
2019
9.4%
9.4%
10.3%
10.4%
12.0%
2018
9.6%
9.6%
10.5%
N/A
11.1%
The Directors and management have considered and assessed reasonably possible changes for other key assumptions and have 
not identified any instances that could cause the carrying amount of the CGUs above to exceed its recoverable amount. 
2019 
$’000
13,176
14,461
6,489
34,126
Restated 
2018 
$’000
21,871
22,120
6,235
50,226
29
278
6,815
912
7,727
7,598
1,129
8,727
18. Payables and provisions
Trade and other payables
Trade payables
Accrued expenses
Other payables
Total trade and other payables
Other payables – non-current
Provisions
Employee benefits – current
Employee benefits – non-current
Total employee benefits
130
Annual Report 2019carsales.com LtdRecognition and measurement
(i) Payables
These amounts represent liabilities for goods and services provided to the Group prior to the end of financial year that  
are unpaid. The amounts are unsecured and are usually paid within 30 days of recognition.
(ii) Short-term obligations
Liabilities for wages and salaries, including non-monetary benefits and annual leave expected to be settled within  
12 months after the end of the period in which the employees render the related service are recognised in respect of 
employees’ service up to the end of the reporting period and are measured at the amount expected to be paid when  
the liabilities are settled. The liability for annual leave is recognised in the provision for employee benefits. All other 
short-term employee benefit obligations are presented as payables.
(iii) Other long-term employee benefit obligations
The liability for long service leave and annual leave that is not expected to be settled within 12 months after the end of 
the period in which the employees render the related services is recognised in the provision for employee benefits and 
measured as the present value of expected future payments to be made in respect of services provided by employees  
up to the end of the reporting period using the projected unit credit method. Consideration is given to expected future 
wage and salary levels, experience of employee departures and period of service. Expected future payments are 
discounted using market yields at the end of the reporting period on high-quality corporate bonds with terms to  
maturity and currency that match, as closely as possible, the estimated future cash outflows.
(iv) Bonus plans
The Group recognises a liability and an expense for bonuses based on a formula that takes into consideration the profit 
attributable to the Company’s shareholders after certain adjustments as well as other metrics set out in the Remuneration 
Report. The Company recognises a provision where contractually obliged or where there is a past practice that has created  
a constructive obligation.
19. Other financial liabilities
Other financial liabilities – current
Put options – non-current
Derivative liabilities – non-current
2019 
$’000
-
9,538
17,445
26,983
2018 
$’000
1,300
20,349
-
21,649
The Group has a number of put option contracts in relation to the remaining shares held by non-controlling interests in subsidiaries 
acquired. The most significant put option relates to Appraisal Solutions Pty Ltd.
Where risks and rewards of ownership of the non-controlling interests under these put option contracts do not transfer to the 
Group the estimated future liability for each put option contract is recognised in the balance sheet, with the initial recognition being 
through the transactions with non-controlling interests reserve and subsequent changes to fair value recognised as finance income/
expense. The put options valuations are based on contractual multiples of future earnings of the acquired subsidiaries for a defined 
period and are valued at 30 June 2019 based on forecasts of earnings for each acquired subsidiary. These liabilities are discounted  
to present value using a discount rate of 4.0%, with the unwinding of the discount being recognised as a finance expense.
131
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
20. Commitments
Non-cancellable operating leases
The Group leases offices in a number of locations. The most significant of these leases is the Melbourne head office where  
the lease is a non-cancellable operating lease expiring within three months. The Company has entered into a five-year extension 
on the lease which will commence from October 2019. The Group also leases various motor cars and printers under non-cancellable 
operating leases.
Commitments for minimum lease payments in relation to non-cancellable operating leases  
are payable as follows:
Within one year
Later than one year but not later than five years
Later than five years
2019 
$’000
2018 
$’000
8,881
22,233
1,706
32,820
8,877
28,037
6,877
43,791
Bank guarantee facility
Guarantees in respect of bank facilities drawn down but not included in the accounts of the Group are $4.6 million  
(2018: $3.69 million).
Other commitments
The Group has other contractual commitments of $9.1 million at 30 June 2019 (2018: $nil).
132
Annual Report 2019carsales.com LtdGROUP STRUCTURE
21. Interests in other entities
(a) Material subsidiaries
The Group’s principal subsidiaries at 30 June 2019 are set out below. Unless otherwise stated, they have share capital consisting 
solely of ordinary shares that are held directly by the Group and the proportion of ownership interests held equals the voting 
rights held by the Group. The country of incorporation or registration is also their principal place of business.
Ownership interest  
held by the Group *
Ownership interest  
held by non-controlling 
interests
Name of entity
Webpointclassifieds Pty Ltd
Equipment Research Group Pty Ltd
Discount Vehicles Australia Pty Ltd
Automotive Data Services Pty Ltd
Auto Information Limited
RedBook Automotive Services  
(M) Sdn Bhd
RedBook Automotive Data Services 
(Beijing) Limited
Automotive Data Services (Thailand) 
Company Limited
tyresales Pty Ltd
Auto Exchange Holdings Pty Ltd
Automotive Exchange Pty Ltd
carsales.com Investments Pty Ltd
carsales Holdings Pty Ltd
carsales.com Ltd Employee  
Share Trust
carsales Finance Pty Ltd
Carconnect Pty Ltd
Stratton Finance Pty Ltd
Stratton Franchise Pty Ltd
Stratton Marine And Outdoor  
Finance Pty Ltd
RedBook Inspect Pty Ltd
carsales Latam Pty Ltd
carsales Mexico SAPI de CV
carsales Chile SpA
Chileautos SpA
carsales Foundation Pty Ltd
carsales Argentina Pty Ltd
Demotores Holdings LLC
Demotores Chile SpA
Demotores S.A.
Automotive Online Publishing 
Solutions S.A de C.V.
SK ENCARSALES.COM Ltd
AS1 Holdings Pty Ltd
Appraisal Solutions Australia Pty Ltd
Place of 
business/ 
country of 
incorporation
Australia
Australia
Australia
Australia
New Zealand
Malaysia
China
Thailand
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Mexico
Chile
Chile
Australia
Australia
United States 
of America
Chile
Argentina
Mexico
South Korea
Australia
Australia
2019 
%
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
75.0
100.0
100.0
100.0
100.0
100.0
100.0
50.1
50.1
50.1
43.8
50.1
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
60.0
100.0
100.0
60.0
2018 
%
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
75.0
100.0
100.0
100.0
100.0
100.0
100.0
50.1
50.1
50.1
43.8
50.1
100.0
100.0
100.0
83.3
100.0
100.0
100.0
100.0
100.0
60.0
100.0
100.0
60.0
2019 
%
-
-
-
-
-
-
-
-
25.0
-
-
-
-
-
-
49.9
49.9
49.9
56.2
49.9
-
-
-
-
-
-
-
-
-
40.0
-
-
40.0
* 
The proportion of ownership interest is equal to the proportion of voting power held.
2018 
%
-
-
-
-
-
Principal 
activities
(1)
(2)
(1)
(2)
(2)
-
-
-
25.0
-
-
-
-
-
-
49.9
49.9
49.9
56.2
49.9
-
-
-
16.7
-
-
-
-
-
40.0
-
-
40.0
(2)
(2)
(2)
(3)
(4)
(1)
(4)
(4)
(5)
(4)
(6)
(6)
(6)
(6)
(7)
(4)
(1)
(4)
(1)
(8)
(4)
(4)
(1)
(1)
(1)
(1)
(4)
(7)
133
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
21. Interests in other entities continued
(a) Material subsidiaries 
(1)  Classified advertising.
(2)  Data and research.
(3)  Online retail.
(4)  Holding company.
(5)  Share trust company.
(6)  Finance and related services.
(7)  Car inspection.
(8)  Trustee company.
(i) Subsidiaries
Subsidiaries are all those entities over which the Group has the power to govern the financial and operating policies, generally 
accompanying a shareholding of more than one-half of the voting rights. The existence and effect of potential voting rights  
that are currently exercisable or convertible are considered when assessing whether the Group controls another entity.
Subsidiaries are fully consolidated from the date on which control is transferred to the Group. They are deconsolidated from  
the date that control ceases.
The purchase method of accounting is used to account for the acquisition of subsidiaries by the Company (refer Note 22).
Intercompany transactions, balances and unrealised gains on transactions between companies are eliminated. Unrealised losses 
are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. Accounting policies of 
subsidiaries have been changed where necessary to ensure consistency with the policies adopted by the Company.
Non-controlling interests in the results and equity of subsidiaries are shown separately in the consolidated statement of 
comprehensive income, consolidated statement of changes in equity and consolidated statement of financial position respectively.
(ii) Employee Share Trust
The Group has formed a trust to administer the Group’s employee share scheme. This trust is consolidated, as the substance  
of the relationship is that the trust is controlled by the Group.
(b) Non-controlling interests (NCI)
Set out below is summarised financial information for each subsidiary that has non-controlling interests that are material  
to the Group. The amounts disclosed for each subsidiary are before intercompany eliminations.
30 June 2019
Summarised balance sheet
Current assets
Current liabilities
Non-current assets
Non-current liabilities
Net assets
Accumulated NCI
Restated
30 June 2018
Summarised balance sheet
Current assets
Current liabilities
Non-current assets
Non-current liabilities
Net assets
Accumulated NCI
134
tyresales
$’000
RedBook 
Inspect
$’000
chileautos
$’000
3,523
(4,872)
811
-
(538)
(134)
2,744
(1,925)
1,920
(771)
1,968
982
5,104
(1,255)
442
-
4,291
-
tyresales
$’000
RedBook 
Inspect
$’000
chileautos
$’000
3,023
(2,553)
465
-
935
234
3,077
(1,471)
1,175
(509)
2,272
1,133
3,127
(454)
241
-
2,914
487
Other
$’000
989
(529)
4,511
-
4,971
930
Other
$’000
1,348
(156)
4,434
-
5,626
1,121
Annual Report 2019carsales.com Ltd30 June 2019
Summarised statement of comprehensive income
Profit/(loss) for the period
Profit/(loss) allocated to NCI
Dividends paid to NCI
Other comprehensive income
Restated
30 June 2018
Summarised statement of comprehensive income
Profit/(loss) for the period
Profit/(loss) allocated to NCI
Dividends paid to NCI
Other comprehensive income
30 June 2019
Summarised cash flows
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
Net increase/(decrease) in cash and cash equivalents
30 June 2018
Summarised cash flows
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
Net increase/(decrease) in cash and cash equivalents
tyresales
$’000
RedBook 
Inspect
$’000
chileautos
$’000
Other
$’000
(1,474)
(368)
-
-
1,047
522
674
-
1,310
59
-
(2)
(565)
(174)
121
105
tyresales
$’000
RedBook 
Inspect
$’000
chileautos
$’000
Other
$’000
667
186
-
-
2,112
1,054
584
-
1,154
197
-
2
(119)
(48)
-
45
tyresales
$’000
RedBook 
Inspect
$’000
chileautos
$’000
Other
$’000
479
8
-
487
2,616
(1,212)
(1,455)
(51)
889
(284)
(1)
604
tyresales
$’000
RedBook 
Inspect
$’000
chileautos
$’000
(373)
14
-
(359)
982
(356)
(597)
29
477
-
-
477
(479)
(32)
(304)
(815)
Other
$’000
(114)
(1,472)
2,745
1,159
135
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
21. Interests in other entities continued
(c) Interests in associates
Name of entity
Webmotors S.A.
SK ENCARSALES.COM Ltd(1)
RateSetter Australia Pty Ltd(2)
PromisePay Pte Ltd(3)
Skedgo Pty Ltd
Total equity accounted investments
Name of entity
Webmotors S.A.
SK ENCARSALES.COM Ltd(1)
RateSetter Australia Pty Ltd(2)
PromisePay Pte Ltd(3)
Skedgo Pty Ltd
Total equity accounted investments
% of ownership interest
Place of business/ 
country of incorporation
Brazil
South Korea
Australia
Singapore
Australia
2019 
%
30.0
-
16.7
-
20.0
2018 
%
Nature of 
relationship
30.0 Associate 
- Associate
18.6 Associate
- Associate
- Associate
Measurement 
method
Equity method
Equity method
Equity method
Equity method
Equity method
Quoted fair value
Carrying amount
Share of Profit
2019 
$’000
-
-
-
-
-
-
2018 
$’000
-
-
-
-
-
-
2019 
$’000
64,626
-
9,533
-
2,509
76,668
2018 
$’000
58,810
-
9,340
-
-
68,150
2019 
$’000
5,150
-
(1,875)
-
(151)
3,124
2018 
$’000
3,628
3,489
(1,431)
(543)
-
5,143
(1) 
(2) 
(3) 
 On 19 January 2018, the SK ENCARSALES.COM Ltd investment was transferred from an associate to a consolidated subsidiary as a result of the 100% 
acquisition of this business.
 RateSetter is equity accounted for as carsales exercises significant influence over this entity through the right to appoint a director to the Board.
 On 9 January 2018, carsales’ Non-Executive Director stepped down from the Board of PromisePay. As a result the investment in PromisePay is accounted  
for as a financial asset at fair value through other comprehensive income from this date.
(i) Associates
Associates are all entities over which the Group has significant influence but no control or joint control, generally accompanying 
a shareholding of between 20% and 50% of the voting rights. Investments in associates are accounted for using the equity 
method of accounting, after initially being recognised at cost. The Group’s investment in associates includes goodwill identified 
on acquisition. Acquisition-related costs of associates are capitalised.
The Group’s share of its associates’ post-acquisition profits or losses is recognised in profit or loss, and its share of post-acquisition 
other comprehensive income is recognised in other comprehensive income. The cumulative post-acquisition movements are 
adjusted against the carrying amount of the investment. Dividends receivable from associates are recognised as reduction  
in the carrying amount of the investment.
When the Group’s share of losses in an associate equals or exceeds its interest in the associate, including any other unsecured 
long-term receivables, the Group does not recognise further losses unless it has incurred obligations or made payments on behalf 
of the associate.
Unrealised gains on transactions between the Group and its associates are eliminated to the extent of the Group’s interest in  
the associates. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset 
transferred. Accounting policies of associates have been changed where necessary to ensure consistency with the policies 
adopted by the Group.
(ii) Contingent liabilities in respect of associates
Contingent liabilities – associates
Contingent liabilities relating to liabilities of the associate for which the Company is severally 
liable
2019 
$’000
2018 
$’000
344
453
136
Annual Report 2019carsales.com Ltd(iii) Summarised financial information for significant associates
Summarised balance sheet
Total current assets
Total non-current assets
Total current liabilities
Total non-current liabilities
Net assets
Group’s share in %
Group’s share in $
Goodwill
Acquired intangibles
Carrying amount
Reconciliation of carrying value
Opening carrying value
Profit for the period
Amortisation of intangibles
Other comprehensive income
Dividends received
Transfer to consolidated subsidiary
Closing carrying value
Summarised statement of comprehensive income
Revenue
Profit from continuing operations
Other comprehensive income
Total comprehensive income
carsales share
Profit from continuing operations
Other comprehensive income
Total
Dividends received from associates and joint venture entities
Webmotors S.A.
30 June 
2019 
$’000
30 June 
2018 
$’000
SK ENCARSALES.COM Ltd*
30 June 
2018 
$’000
30 June 
2019 
$’000
42,121
31,207
(11,708)
-
61,620
30%
18,486
40,277
5,863
64,626
58,810
5,697
(547)
2,967
(2,301)
-
64,626
33,003
22,817
(8,285)
-
47,535
30%
14,261
38,454
6,095
58,810
63,678
4,200
(571)
(6,947)
(1,550)
-
58,810
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
144,759
4,352
(863)
4,316
-
(152,564)
-
Webmotors S.A.
30 June 
2019 
$’000
30 June 
2018 
$’000
SK ENCARSALES.COM Ltd*
30 June 
2018 
$’000
30 June 
2019 
$’000
67,779
18,989
-
18,989
5,150
2,967
8,117
2,301
53,814
14,000
-
14,000
3,629
(6,947)
(3,318)
1,550
-
-
-
-
-
-
-
-
25,890
8,721
89
8,810
3,489
4,316
7,805
-
* 
 On 19 January 2018, the SK ENCARSALES.COM Ltd investment was transferred from an associate to a consolidated subsidiary as a result of the 100% 
acquisition of this business.
137
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
21. Interests in other entities continued
(d) Financial assets at fair value through other comprehensive income
% of ownership
Carrying amount
Name of entity
iCar Asia Limited
PromisePay Pte Ltd
Other equity investments
Total financial assets at fair value through other  
comprehensive income
2019 
%
11.8
7.3
N/A
2018 
%
13.1
7.3
N/A
At 1 July
Transfer from equity accounted associates
Acquisition of financial assets at fair value through other comprehensive income
Exchange differences recognised through other comprehensive income
Loss recognised through other comprehensive income
At 30 June
2019 
$’000
9,766
7,253
2,886
2018 
$’000
11,770
7,253
774
19,905
 19,797
2019
$’000
19,797
-
1,676
66
(1,634)
19,905
2018
$’000
13,301
6,437
764
10
(715)
19,797
Recognition and measurement
Investments are designated as financial assets at fair value through other comprehensive income if they do not have 
fixed maturities and fixed or determinable payments, and management intends to hold them for the medium to long-
term. The Group has irrevocably elected at initial recognition to recognise in this category. These are strategic investments 
and the Group considers this classification to be more relevant. Note 1 explains the changes in accounting policy.
The financial assets are presented as non-current assets unless they mature, or management intends to dispose of them 
within 12 months of the end of the reporting period.
(e) Associate investment dilution
Gain on associate investment dilution
Associate investment dilution
2019
$’000
2,069
2018
$’000
1,251
As a result of a change in the Company’s holding of investments in associates, there is a gain on associate investment dilution  
of $2,069,000 (2018: $1,251,000). 
138
Annual Report 2019carsales.com Ltd22. Business combinations and disposals
(a) SK ENCARSALES.COM (SK Encar) acquisition
On 22 December 2017 carsales.com Ltd signed a purchase agreement to purchase the remaining 50.1% stake of South Korea’s 
SK ENCARSALES.COM Ltd (SK Encar), giving carsales 100% control and ownership of South Korea’s number one online auto 
classifieds business. 
The initial accounting for the acquisition was only provisionally determined at the end of the prior reporting period. The 
necessary fair valuation of consideration and net assets acquired has now been finalised and is reflected in the amounts  
detailed below. 
Cash and cash equivalents
Trade and other receivables
Plant and equipment
Intangible assets
  Customer relationship
Brands
  Computer software
Deferred tax assets
Trade and other payables
Special compensation liability
Tax liabilities
Deferred tax liabilities
Other liabilities
Net identifiable assets acquired
Add: Goodwill
Net assets acquired
$’000
30,923
7,523
5,766
38,205
39,656
1,492
775
(5,443)
(8,335)
(3,207)
(17,129)
(3,162)
87,064
359,119
446,183
The respective changes to the reported provisional fair value of net assets acquired are:
•  Increase in special compensation liability by $0.4 million as a result of an increased insurance cost following the special 
compensation payment done pre-acquisition.
•  Increase of $0.04 million due to the adoption and retrospective application of AASB15 Revenue from Contracts with 
Customers, resulting in an increase to the deferred revenue balance at acquisition date.
•  Increase in deferred tax asset by $0.1 million to recognise future tax benefit associated with the revised fair value in accordance 
with AASB15 and AASB3 restatements.
The resulting impact of the above fair value adjustment is to increase the value of goodwill on acquisition to $446.2 million. 
The goodwill is attributable to SK Encar’s strong position in its market, it’s customer database, brand presence, the high 
profitability of the business and synergy benefits expected to be created by this acquisition. 
Goodwill is not expected to be deductible for tax purposes. 
Net gain on revaluation 
In accordance with the accounting policy above, the Group has re-measured its previously held equity interest in SK 
ENCARSALES.COM Ltd at the acquisition date fair value immediately prior to the business combination. The fair value has  
been determined using valuation techniques based on the equity value at acquisition date and excludes any control premium 
applicable to the controlling interest. The Group has recognised a net gain on the step acquisition of A$57.0 million, being the 
difference between the acquisition-date fair value of its existing 49.9% ownership in SK Encar (A$202.8 million), the carrying 
value of its investment in SK Encar as an associate (A$152.6 million) and the impact of historical foreign exchange movements 
and hedging losses on the investment balance (A$6.8 million). This gain has been recognised as ‘net gain on step acquisition’  
in the consolidated income statement.
139
Annual Report 2019carsales.com Ltd 
Notes to the Consolidated Financial Statements continued
30 June 2019
22. Business combinations and disposals continued
Fair value of previously held interest
Less: carrying value of SK Encar investment as an associate
Add: reclassification of exchange differences and hedging losses
Net gain on step acquisition
23. Discontinued operations
(a) Stratton Finance Group
Stratton goodwill impairment – half year ended 31 December 2018
$’000    
202,755
(152,564)
50,191
6,828
57,019
During the half-year ended 31 December 2018, carsales recognised a non-cash impairment charge against the carrying value  
of its 50.1% investment in Stratton Finance Pty Ltd. As at 31 December 2018, the carrying value of the Stratton CGU was 
compared with the value in use discounted cash flow model. As at 31 December 2018, the carrying value of Stratton exceeded  
its value in use by $47.8 million and an impairment loss of this amount was recognised in the income statement. The carrying 
value of the remaining goodwill in the Stratton CGU post impairment is $10.9 million. 
In carsales’ FY18 Financial Report, the Directors identified that certain external factors had the potential to adversely impact  
the valuation of the Stratton Finance CGU, including ASIC legislative changes on car financing which came into effect in 
November 2018 and the continued tight credit market conditions. The identified external factors have impacted Stratton  
in FY19 resulting in the impairment. 
The key assumptions used in determining Stratton impairment charge are as follows:
CGU
Stratton Finance Group Value in use
Valuation 
method
Years of  
cash flow 
projection
5
31 December 
2018
Terminal growth rate
3.00%
30 June 
2018
3.00%
31 December 
2018
Post-tax discount rate
9.75%
30 June 
2018
9.75%
Discontinued operations – financial year ended 30 June 2019
On 13th June 2019, the Group announced its strategic review and intention to sell its 50.1% interest in Stratton Finance Pty Ltd 
(“Stratton”), the vehicle finance broking business. As a result of this process, Stratton Finance Group is classified as a discontinued 
operation in the FY19 financial statements and presented as a current asset held for sale. 
Impairment assessment under AASB136 
Pursuant to AASB5, the remaining carrying value of Stratton following the impairment charge is required to be tested for 
impairment under AASB136 immediately before being classified as held for sale. The disposal group is required to be measured 
at fair value less costs to sell based on the best evidence available at the reporting date. 
Management has used the fair value less costs to sell valuation method for this impairment test. The outcome of the analysis 
indicates that recoverable amount supports the carrying value and no impairment is required. As the asset is being held for sale, 
management have assessed the likely amount that will be recovered through sale and have determined a range of achievable 
proceeds based on future business profitability and trading multiples as well as considering comparable transactions in the 
market to calculate recoverable amount.
140
Annual Report 2019carsales.com Ltd(b) Financial performance and cash flow information
The financial performance and cash flow information are for the year ended 30 June 2019 and 30 June 2018.
Revenue from contracts with customers
Expenses
Cost of sales
Other operating expenses
Earnings before interest, taxes, depreciation and amortisation
Depreciation and amortisation expense
Net finance costs
Impairment loss
(Loss)/Profit before income tax
Income tax expense
(Loss)/Profit after income tax
Less: non-controlling interests
(Loss)/Profit after income tax from discontinued operations
Net cash inflow from operating activities
Net cash outflow from investing activities
Net cash inflow/(outflow) from financing activities
Net increase/(decrease) in cash
Cash and cash equivalents at the beginning of the financial year
Cash and cash equivalents at the end of the financial year
2019
$’000
57,030
(16,625)
(38,039)
2,366
(1,656)
(205)
(47,809)
(47,304)
(408)
(47,712)
(266)
(47,978)
3,569
(965)
193
2,797
6,224
9,021
2018
$’000
68,515
(18,488)
(41,797)
8,230
(1,735)
(162)
-
6,333
(2,032)
4,301
(2,041)
2,260
1,940
(482)
(3,484)
(2,026)
8,250
6,224
The discontinued operations have been presented on a standalone basis including intercompany transactions with the  
continuing Group.
(c) Assets and liabilities of disposal group classified as held for sale
The following assets and liabilities were reclassified as held for sale in relation to the discontinued operations as at 30 June 2019.
Assets classified as held for sale
  Cash and cash equivalents
Trade and other receivables
Inventories
Property, plant and equipment
  Computer software and other intangible assets
  Deferred tax assets
Brands
  Goodwill
Total assets of disposal group held for sale
Liabilities directly associated with assets classified as held for sale
Trade and other payables
Borrowings
  Current tax liabilities
  Deferred revenue
Provisions
  Deferred tax liabilities
Total liabilities of disposal group held for sale
2019
$’000
9,021
3,793
641
2,978
3,965
674
4,100
10,888
36,060
15,558
4,501
13
295
1,405
1,230
23,002
2018
$’000
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
141
Annual Report 2019carsales.com Ltd 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued
30 June 2019
23. Discontinued operations continued
Non-current assets (or disposal group) are not depreciated or amortised while they are classified as held for sale. Interest and 
other expenses attributable to the liabilities of a disposal group classified as held for sale continue to be recognised. 
The carrying value of the Stratton disposal group has been determined using the lower of the existing carrying value and the fair 
value less costs to sell method based on the proceeds expected to be achieved from the disposal process. The proceeds achieved 
through the disposal process are uncertain at the date of this report and could result in a material gain or loss compared to the 
carrying value at 30 June 2019. 
24. Related party transactions
(a) Subsidiaries
Interests in subsidiaries are set out in Note 21.
(b) Key Management Personnel compensation
Short-term employee benefits
Deferred short-term employee benefits
Post-employment benefits
Long-term employment benefits
Share-based payments
2019 
$
6,230,081
380,962
194,461
85,505
(16,990)
6,874,019
2018 
$
6,369,824
349,102
196,768
62,857
1,010,675
7,989,226
(c) Transactions with other related parties
The following transactions occurred with related parties, the nature of which are described in the Remuneration Report.
Sale of goods and services
Sale of goods and services to related parties
Purchase of goods and services
Purchase of goods and services from related parties
2019 
$
2018 
$
1,376,300
1,316,090
1,595,639
1,424,114
All transactions were made on normal commercial terms and conditions, at market rates and includes transactions with associates.
(d) Outstanding balances arising from sales/purchases of goods and services
The following balances are outstanding at the end of the reporting period in relation to transactions with related parties:
Current receivables (sale of goods and services)
Other related parties 
Current payables (purchase of goods and services)
Other related parties
2019 
$
2018 
$
150,500
233,982
406,474
524,303
There is no allowance account for impaired receivables in relation to any outstanding balances, and no expense has been 
recognised in respect of impaired receivables due from related parties.
142
Annual Report 2019carsales.com Ltd25. Deed of cross guarantee
The following controlled entities have entered into a Deed of Cross Guarantee:
Company
carsales.com Ltd
carsales Holdings Pty Ltd
carsales Finance Pty Ltd
Auto Exchange Holdings Pty Ltd
Automotive Data Services Pty Ltd
carsales.com Investments Pty Ltd
Discount Vehicles Australia Pty Ltd
Equipment Research Group Pty Ltd
Webpointclassifieds Pty Ltd
carsales Latam Pty Ltd
carsales Foundation Pty Ltd
carsales Argentina Pty Ltd
Automotive Exchange Pty Ltd
AS1 Holdings Pty Ltd
Financial year entered into agreement
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2016
30 June 2016
30 June 2017
30 June 2018
30 June 2018
The companies that are party to this deed guarantee the debts of the others and represent the ‘Closed Group’ from the date  
of entering into the agreement.
These wholly-owned entities have been relieved from the requirement to prepare a Financial Report and Directors’ Report under 
Class Order 98/1418 (as amended) issued by the Australian Securities and Investments Commission.
(a) Consolidated statement of comprehensive income
Set out below is a consolidated statement of comprehensive income for the year ended 30 June 2019 of the Closed Group.
Consolidated statement of comprehensive income
Revenue from continuing operations
Revenue from contracts with customers
Revenue from continuing operations
Expenses
Costs of sale
Sales and marketing expenses
Service development and maintenance
Operations and administration
Earnings before interest, taxes, depreciation and amortisation
Depreciation and amortisation expense
Finance income
Finance costs
Changes in fair value of put options
Dividends received
Loss on associates fair value adjustment
Impairment loss
Profit before income tax
Income tax expense
Profit from continuing operations
Total comprehensive income for the year
Profit is attributable to:
Owners of carsales.com Ltd
Non-controlling interests
2019 
$’000
Restated
2018 
$’000
301,480
301,480
300,205
300,205
(4,729)
(57,611)
(21,504)
(39,445)
178,191
(12,564)
1,773
(15,020)
11,253
4,054
-
(47,809)
119,878
(43,771)
76,107
62,632
76,107
-
76,107
(3,809)
(61,968)
(28,214)
(28,316)
177,898
(9,398)
1,175
(10,511)
(4,019)
14,761
(1,018)
-
168,888
(48,092)
120,796
109,776
120,621
175
120,796
143
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
25. Deed of cross guarantee continued
(b) Consolidated statement of financial position
Set out below is a consolidated statement of financial position as at 30 June 2019 of the Closed Group.
Consolidated statement of finance position
Current assets
Cash and cash equivalents
Trade and other receivables
Total current assets
Non-current assets
Investments
Financial assets at fair value through other comprehensive income
Property, plant and equipment
Deferred tax assets
Intangible assets
Other receivables
Total non-current assets
Total assets
Current liabilities
Trade and other payables
Borrowings
Other financial liabilities
Current tax liabilities
Provisions
Deferred revenue
Total current liabilities
Non-current liabilities
Trade and other payables
Borrowings
Other financial liabilities
Derivative liabilities
Provisions
Total non-current liabilities
Total liabilities
Net assets
Equity
Contributed equity
Reserves
Retained earnings
Total equity
144
2019 
$’000
45,094
53,713
98,807
542,868
19,905
2,248
9,317
113,292
6,429
694,059
792,866
20,004
-
-
2,690
6,283
3,398
32,375
20,645
473,798
9,538
17,445
912
522,338
554,713
238,153
Restated
2018 
$’000
30,477
53,783
84,260
541,660
19,797
2,925
4,943
108,096
22,442
699,863
784,123
23,241
246,000
1,300
11,240
5,939
3,270
290,990
-
204,000
20,349
-
906
225,255
516,245
267,878
135,372
(23,439)
126,220
238,153
119,541
(9,405)
157,742
267,878
Annual Report 2019carsales.com LtdOTHER
26. Remuneration of auditors
During the year the following fees were paid or payable for services provided by the auditor of the parent entity, its related 
practices and non-related audit firms:
(a) PricewaterhouseCoopers Australia
Audit and other assurance services
  Audit and review of Financial Reports
  Due diligence services
Total remuneration for audit and other assurance services
Taxation services
Tax compliance services, including review of Company income tax returns
Tax consulting and tax advice on mergers and acquisitions
Total remuneration for taxation services
Other services
  Other services
Total remuneration for other services
Total remuneration of PricewaterhouseCoopers Australia
(b) Network firms of PricewaterhouseCoopers Australia
Audit and other assurance services
  Audit and review of Financial Reports
Total remuneration for audit and other assurance services
Total remuneration of PricewaterhouseCoopers 
(c) Non-PwC audit firms
Audit and other assurance services
  Audit and review of financial statements
Total remuneration for audit and other assurance services
Total auditors’ remuneration
2019 
$
2018 
$
583,263
31,620
614,883
575,493
94,400
669,893
98,960
122,585
221,545
161,671
28,056
189,727
30,553
30,553
866,981
67,867
67,867
927,487
129,902
129,902
30,954
30,954
996,883
958,441
33,297
33,297
1,030,180
31,529
31,529
989,970
It is the Company’s policy to employ PwC on assignments additional to their statutory audit duties where PwC’s expertise  
and experience with the Company are important. These assignments are principally tax advice and due diligence reporting  
on acquisitions, or where PwC is awarded assignments on a competitive basis. It is the Company’s policy to seek competitive 
tenders for all major consulting projects.
145
Annual Report 2019carsales.com Ltd 
 
Notes to the Consolidated Financial Statements continued
30 June 2019
27. Share-based payments
Share-based compensation benefits are provided to employees via the carsales.com Ltd Option Plan.
Total expenses arising from share-based payment transactions recognised during the period as part of employee benefit expense 
were ($21,000) (2018: $2,025,000).
Employee Option Plan
Set out below are summaries of options and performance rights granted under the plan:
2019
Expiry 
date
Grant 
date
Oct 2013 Oct 2018
Oct 2014 Oct 2019
Oct 2015 Oct 2020
Oct 2015 Oct 2020
Oct 2016 Oct 2031
Oct 2016 Oct 2031
Oct 2017 Oct 2032
Oct 2017 Oct 2032
Aug 2018 Aug 2019
Oct 2018 Aug 2033
Oct 2018 Aug 2033
Feb 2019
Feb 2034
Total
Weighted average exercise price
Exercise 
price
$9.10
$10.71
$10.24
$0.00
$0.00
$12.23
$11.41
$0.00
$0.00
$14.87
$0.00
$0.00
2018
Exercise 
price
Grant
date
Expiry
date
Oct 2017/ 
Oct 2012
Mar 2018
Oct 2013 Oct 2018
Oct 2014 Oct 2019
Oct 2014 Oct 2019
Oct 2015 Oct 2020
Oct 2015 Oct 2020
Oct 2016 Oct 2031
Oct 2016 Oct 2031
Oct 2017 Oct 2032
Oct 2017 Oct 2032
Total
Weighted average exercise price
$5.93
$9.10
$10.71
$0.00
$10.24
$0.00
$12.23
$0.00
$11.41
$0.00
Balance at 
start of 
the year
32,272
27,448
566,926
121,467
211,702
865,916
364,674
229,506
-
-
-
-
2,419,911
$8.74
Options 
granted 
during the 
year
-
-
-
-
-
-
-
-
-
499,152
-
-
499,152
$14.87
Performance 
rights 
granted 
during the 
year
-
-
-
-
-
-
-
-
48,448
-
178,569
16,706
243,723
$0.00
Total 
exercised 
during the 
year
(29,929)
(2,225)
(206,600)
(91,894)
(32,796)
-
-
-
-
-
-
-
(363,444)
$6.64
Expired or 
lapsed 
during the 
year
(2,343)
(556)
(144,826)
(29,573)
(55,829)
(234,258)
(53,242)
(33,506)
-
(3,948)
(1,412)
-
Balance at 
the end of 
the year
-
24,667
215,500
-
123,077
631,658
311,432
196,000
48,448
495,204
177,157
16,706
(559,493) 2,239,849
$9.43
$9.01
Vested and 
exercisable 
at end of 
the year
-
24,667
215,500
-
-
-
-
-
-
-
-
16,706
256,873
$9.62
Balance at 
start of 
the year
Options 
granted 
during the 
year
Performance 
rights 
granted 
during the 
year
Total 
exercised 
during the 
year
Expired or 
lapsed 
during the 
year
Balance at 
the end of 
the year
Vested and 
exerciable 
at the end 
of the year
195,148
61,141
423,084
104,182
611,160
175,501
886,824
215,336
-
-
2,672,376
$8.74
-
-
-
-
-
-
-
-
365,365
-
365,365
$11.41
-
-
-
-
-
-
-
-
-
229,941
 229,941
$0.00
(195,148)
(28,869)
(18,920)
(11,416)
-
(35,691)
-
-
-
-
(290,044)
$5.59
-
-
(376,716)
(92,766)
(44,234)
(18,343)
(20,908)
(3,634)
(691)
(435)
-
32,272
27,448
-
566,926
121,467
865,916
211,702
364,674
229,506
(557,727) 2,419,911
$8.74
$8.52
-
32,272
27,448
-
-
-
-
-
-
-
59,720
$9.84
146
Annual Report 2019carsales.com LtdThe estimate of the weighted average share price at the date of exercise of options exercised regularly during the year ended  
30 June 2019 is estimated to be approximately $14.27 (2018: approximately $13.96).
The weighted average remaining contractual life of share options outstanding at the end of the period was 10.37 years  
(2018: 10.65 years).
The establishment of the carsales.com Ltd Employee Option Plan was undertaken under a prospectus lodged with ASIC in 2000. 
Staff eligible to participate in the plan are those invited by the Board of Directors.
Options and performance rights are granted under the plan for no consideration with conditions including a vesting period and 
expiry date. Senior Executives’ vesting conditions, including EPS targets, are noted in the Remuneration Report on page 49.
Options and performance rights granted under the plan carry no dividend or voting rights.
When exercisable, each option is convertible into one ordinary share in return for payment of the option’s exercise price. Each 
performance rights is convertible into one ordinary share for $0.00 exercise price, upon satisfaction of all vesting requirements.
The exercise price of options is set in advance by the Board of Directors. 
Fair value of options and performance rights granted
The assessed fair value at grant date of options granted during the year ended 30 June 2019 is $1.53 (2018: $3.25). The assessed 
fair value at grant date of performance rights granted during the year ended 30 June 2019 is $10.93 (2018: $12.06). 
The model inputs for options and performance rights granted during the year ended 30 June 2019 included:
Exercise price
Grant date
Expiry date
Share price at grant date
Expected price volatility of the Company’s shares
Expected dividend yield
Risk-free interest rate
Options
Performance rights
2019
$14.87
October 2018
August 2033
$12.36
27.9%
3.2%
2.5%
2018
$11.41
October 2017
October 2032
$13.74
25.9%
3.2%
2.5%
2019
$0.00
October 2018
August 2033
$12.36
27.9%
3.2%
2.5%
2018
$0.00
October 2017
October 2032
$13.74
25.9%
3.2%
2.5%
The expected price volatility is based on historical volatility adjusted for any expected changes to future volatility due to publicly 
available information.
147
Annual Report 2019carsales.com LtdNotes to the Consolidated Financial Statements continued
30 June 2019
28. Parent entity financial information
(a) Summary financial information
Balance sheet
Current assets
Non-current assets
Total assets
Current liabilities
Non-current liabilities
Total liabilities
Shareholders’ equity
Issued capital
Reserves
Retained earnings
Total equity
Profit for the year
Total comprehensive income
2019 
$’000
Restated
2018 
$’000
93,338
919,723
1,013,061
195,548
554,710
750,258
135,372
2,847
124,584
262,803
81,936
902,732
984,668
454,132
232,063
686,195
119,541
16,933
161,999
298,473
70,213
119,788
83,736
120,490
Recognition and measurement
The financial information for the parent entity, carsales.com Ltd, has been prepared on the same basis as the consolidated 
financial statements, except as set out below.
Investments in subsidiaries
Investments in subsidiaries are accounted for at cost in the financial statements of carsales.com Ltd. Dividends received 
from subsidiaries are recognised in the parent entity’s profit or loss, rather than being deducted from the carrying amount 
of these investments. Investments in subsidiaries are tested for impairment whenever changes in events or circumstances 
indicate that the carrying amount may not be recoverable. Such events may include receipt of dividends, refer Note 17 
for details of impairment accounting policies.
(b) Contingent liabilities of the parent entity
The parent entity did not have any contingent liabilities as at 30 June 2019 or 30 June 2018.
148
Annual Report 2019carsales.com Ltd29. Contingent liabilities
The Group and the parent entity from time to time may incur obligations arising from litigation or other contracts entered into  
in the normal course of business. Neither the Group nor the parent entity have any material contingent liabilities where the 
probability of outflow in any settlement is greater than remote as at 30 June 2019 or 30 June 2018 other than the associates 
contingent liabilities as set out in Note 21(c).
30. Events occurring after the reporting period
No matter or circumstance has occurred subsequent to period end that has significantly affected, or may significantly affect,  
the operations of the Group, the results of those operations or the state of affairs of the Group or economic entity in subsequent  
financial years.
149
Annual Report 2019carsales.com LtdDirectors’ Declaration
In the Directors’ opinion:
(a)  the financial statements and notes set out on pages 83 to 149 are in accordance with the Corporations Act 2001, including:
(i)   Complying with Accounting Standards, the Corporations Regulations 2001 and other mandatory professional  
reporting requirements.
(ii)   Giving a true and fair view of the consolidated entity’s financial position as at 30 June 2019 and of its performance  
for the financial year ended on that date.
(b)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due  
and payable. 
The basis of preparation confirms that the financial statements also comply with International Financial Reporting Standards  
as issued by the International Accounting Standards Board.
The Directors have been given the declarations by the Managing Director and CEO, and Chief Financial Officer required  
by section 295A of the Corporations Act 2001.
Cameron McIntyre
Managing Director and CEO
Melbourne
20 August 2019
150
Annual Report 2019carsales.com LtdIndependent Auditor’s Report
Independent auditor’s report
To the members of carsales.com Limited 
Report on the audit of the financial report
Our opinion
In our opinion:
The accompanying financial report of carsales.com Limited (the Company) and its controlled entities (together the Group)  
is in accordance with the Corporations Act 2001, including:
(a)   giving a true and fair view of the Group’s financial position as at 30 June 2019 and of its financial performance for the  
year then ended;
(b)   complying with Australian Accounting Standards and the Corporations Regulations 2001.
What we have audited
The Group financial report comprises:
•  the consolidated statement of financial position as at 30 June 2019
•   the consolidated statement of comprehensive income for the year then ended
•   the consolidated statement of changes in equity for the year then ended
•  the consolidated statement of cash flows for the year then ended
•   the notes to the consolidated financial statements, which include a summary of significant accounting policies
•   the directors’ declaration.
Basis for opinion
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those standards are further 
described in the Auditor’s responsibilities for the audit of the financial report section of our report.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Independence
We are independent of the Group in accordance with the auditor independence requirements of the Corporations Act 2001 and 
the ethical requirements of the Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional 
Accountants (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled our other ethical 
responsibilities in accordance with the Code.
PricewaterhouseCoopers, ABN 52 780 433 757
2 Riverside Quay, SOUTHBANK VIC 3006, GPO Box 1331, MELBOURNE VIC 3001
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au
Liability limited by a scheme approved under Professional Standards Legislation.
151
Annual Report 2019carsales.com LtdIndependent Auditor’s Report continued
Our audit approach
An audit is designed to provide reasonable assurance about whether the financial report is free from material misstatement. 
Misstatements may arise due to fraud or error. They are considered material if individually or in aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of the financial report.
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
report as a whole, taking into account the geographic and management structure of the Group, its accounting processes and 
controls and the industry in which it operates.
Materiality
•  For the purpose of our audit we used overall materiality of $9.2 million, which represents approximately 5% of the Group’s 
profit before income tax from continuing operations. 
•   We applied this threshold, together with qualitative considerations, to determine the scope of our audit and the nature,  
timing and extent of our audit procedures and to evaluate the effect of misstatements on the financial report as a whole.
•   We chose Group profit before income tax from continuing operations because, in our view, it is the metric against which  
the performance of the Group is measured. Profit before tax from continuing operations excludes the financial performance  
of carsales’ 50.1% interest in Stratton Finance Group, including recognition of the $47.8 million goodwill impairment loss, 
given Stratton Finance Group was classified as held for sale and as a discontinued operation at 30 June 2019. 
•  We utilised 5% based on our professional judgement, noting that it is also within the range of commonly acceptable profit 
related thresholds.
Audit scope
•   Our audit focused on where the Group made subjective judgements; for example, significant accounting estimates involving 
assumptions and inherently uncertain future events.
•   carsales operates across five reporting segments, being Online Advertising Services, Data, Research and Services, Latin America, 
Asia and Finance and related services (discontinued operation). Its head office function is based in Melbourne, Australia.
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
report for the current period. The key audit matters were addressed in the context of our audit of the financial report as a whole, 
and in forming our opinion thereon, and we do not provide a separate opinion on these matters. Further, any commentary on 
the outcomes of a particular audit procedure is made in that context. 
152
Annual Report 2019carsales.com LtdKey audit matter
How our audit addressed the key audit matter
Carrying value of SK Encar goodwill 
Refer to note 17 Intangible assets
The South Korean operating segment includes $376.4 million 
of goodwill at 30 June 2019 relating to the SK Encar cash 
generating unit (CGU). 
In order to assess recoverability of the goodwill, the Group 
prepared a fair value less costs to sell model as at 30 June 
2019 to determine if the carrying value of goodwill was 
supported by future forecast cash flows, discounted to present 
value. 
The recoverability of the SK Encar goodwill was a key audit 
matter given its significance to the Group and the judgements 
and assumptions required in assessing the CGU’s fair value less 
costs to sell, including forecast cash flows, growth rates and 
the discount rate
Our procedures included the following, amongst others:
•  evaluated the Group’s cash flow forecasts and the process by 
which they were developed.
•   compared the 2020 forecast to the board approved budget.
•   assessed the Group’s ability to make reliable forecasts by 
comparing actual performance for 2019 to the board 
approved budget.
•   compared growth rate assumptions with those used in the 
acquisition model that supported the acquisition of SK Encar 
in 2018.
•   assessed the cash flow forecasts by considering the key 
factors and underlying drivers for growth.
•   performed sensitivity analysis on growth rates and the 
discount rate.
•   considered recent transactions as an indicator of fair value.
We evaluated the Group’s discount rate and terminal growth 
rate calculation, including whether the method used was 
appropriate and the estimate was reasonable, with the 
assistance of our internal valuation experts.
We considered the disclosures made in note 17 regarding 
impairment testing and key assumptions, in light of the 
requirements of Australian Accounting Standards. 
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Annual Report 2019carsales.com LtdIndependent Auditor’s Report continued
Key audit matter
How our audit addressed the key audit matter
Carrying value of the investment in Stratton  
Finance Group
Refer to note 23 Discontinued operations
During 2019 goodwill in Stratton Finance Group was impaired 
by $47.8 million due to the impact of ASIC legislative changes 
on car financing which came into effect in November 2018 and 
the continued tight credit market conditions. The carrying value 
of the remaining goodwill was $10.9 million at 30 June 2019. 
In relation to the $47.8 million impairment charge recorded in 
December 2018, we assessed the Group’s estimates of forecast 
cash flows, discount rate and terminal growth rate. We checked 
that the difference between recoverable amount and the 
carrying amount of the CGU’s assets and liabilities equated to 
the impairment charge.
In June 2019 carsales announced its intention to sell its 50.1% 
interest in Stratton Finance Group and at 30 June 2019 it was 
classified as held for sale and as a discontinued operation. This 
necessitated a further assessment of the recoverability of the 
Stratton Finance Group CGU at 30 June 2019.
The recoverability of the Stratton Financial Group CGU was  
a key audit matter given its significance to the Group, the 
impairment charge recognised and the judgements and 
assumptions required in assessing the CGU’s fair value less 
costs to sell.
Our procedures to further assess the recoverability of the 
Stratton Finance Group CGU at 30 June 2019 included the 
following, amongst others:
•  assessed if the Stratton Finance disposal group was measured 
at the lower of its carrying amount and fair value less costs  
to sell. 
•  evaluated the estimate of fair value less costs to sell including 
consideration of forecast earnings and the trading multiple to 
value the disposal group. 
We also considered the disclosures made in the financial report 
and note 23 Discontinued operations, in the light of the 
requirements of Australian Accounting Standards.
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Annual Report 2019carsales.com Ltd 
Other information
The directors are responsible for the other information. The other information comprises the information included in the annual 
report for the year ended 30 June 2019, but does not include the financial report and our auditor’s report thereon.
Our opinion on the financial report does not cover the other information and accordingly we do not express any form of 
assurance conclusion thereon.
In connection with our audit of the financial report, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial report or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated.
If, based on the work we have performed on the other information that we obtained prior to the date of this auditor’s report,  
we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing 
to report in this regard.
Responsibilities of the directors for the financial report
The directors of the Company are responsible for the preparation of the financial report that gives a true and fair view in 
accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal control as the directors 
determine is necessary to enable the preparation of the financial report that gives a true and fair view and is free from material 
misstatement, whether due to fraud or error.
In preparing the financial report, the directors are responsible for assessing the ability of the Group to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless  
the directors either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do so.
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Annual Report 2019carsales.com LtdIndependent Auditor’s Report continued
Auditor’s responsibilities for the audit of the financial report
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of 
assurance, but is not a guarantee that an audit conducted in accordance with the Australian Auditing Standards will always detect  
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or  
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of the  
financial report.
A further description of our responsibilities for the audit of the financial report is located at the Auditing and Assurance 
Standards Board website at: http://www.auasb.gov.au/auditors_responsibilities/ar1.pdf. This description forms part of our 
auditor’s report.
Report on the remuneration report
Our opinion on the remuneration report
We have audited the remuneration report included in pages 49 to 77 of the directors’ report for the year ended 30 June 2019.
In our opinion, the remuneration report of carsales.com Limited for the year ended 30 June 2019 complies with section 300A  
of the Corporations Act 2001.
Responsibilities
The directors of the Company are responsible for the preparation and presentation of the remuneration report in accordance 
with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the remuneration report, based 
on our audit conducted in accordance with Australian Auditing Standards. 
PricewaterhouseCoopers
Lisa Harker
Partner
Melbourne
20 August 2019
156
Annual Report 2019carsales.com LtdShareholder Information
The shareholder information set out below was applicable as at 30 June 2019.
A. Distribution of equity securities
Holding
1 – 1,000
1,001 – 5,000
5,001 – 10,000
10,001 – 100,000
100,001 and over
Class of equity security
Ordinary shares
Options and 
performance 
rights
43
52
27
21
1
144
Redeemable 
preference 
shares
-
-
-
-
-
-
Shares
10,091
6,746
834
461
75
18,207
Convertible 
notes
-
-
-
-
-
-
There were 321 holders of less than a marketable parcel of ordinary shares. There were no redeemable preference shares  
or convertible notes outstanding.
B. Equity security holders
Twenty largest quoted equity security holders
The names of the twenty largest holders of quoted equity securities are listed below:
HSBC Custody Nominees (Australia) Limited
J P Morgan Nominees Australia Limited
Citicorp Nominees Pty Limited
BNP Paribas Nominees Pty Ltd 
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