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TechTargetAppendix 4E 
carsales.com Ltd 
ABN 91 074 444 018 
Results for Announcement to the Market 
Full-year ended 30 June 2021 
(Previous corresponding period: Full-year ended 30 June 2020) 
Revenue from continuing operations 
Profit for the year after tax  
Net profit for the period attributable to members 
Adjusted net profit1 for the period attributable to members 
Dividends / Distribution
2020 Final Dividend paid 
2021 Interim Dividend paid 
2021 Final Dividend declared2 
2021 final dividend dates 
Up 
Up
Up
Up 
  8.39% 
12.19% 
13.98% 
10.56% 
to 
to 
to 
to 
A$’000 
427,164 
131,212 
130,704 
152,780 
Amount per 
security 
25.0 cents 
25.0 cents 
22.5 cents 
Franked amount 
per security 
25.0 cents 
25.0 cents 
22.5 cents 
Record date for determining entitlements to the dividends 
Latest date for dividend reinvestment plan participation 
Dividend payable 
20th September 2021 
21st September 2021 
18th October 2021 
Net tangible assets backing per ordinary share4 
 101.8 cents
  (138.1 cents) 
(140.3 cents) 
30 June 2021 
30 June 2020 
30 June 2020 
Restated3
1. The presentation of adjusted net profit provides a good measure to assess the performance of the Group by excluding COVID-19 
Dealer Support Packages, hedge reserve amortization for closed out hedges, fair value revaluations (net of NCI), loss on disposal of 
subsidiary, M&A and restructure costs, changes in fair value of put option liabilities and deferred consideration, one off tax adjustment, 
and non-cash acquired intangible amortisation from the reported IFRS measure. This is further detailed in Note 4(b) of the 30 June 2021 
Financial Report.
2. The percentage of annual profit after tax distributed through dividends has not changed materially from the prior year however due 
to the additional shares issued as part of the entitlement offer completed in June, the value per share for the final dividend declared is 
lower in FY21 compared to FY20.
3. Restatement relates to minor adjustment of prior year resulting from changes in the interpretation of accounting policies.
4. Net tangible assets exclude all right-of-use assets leased by the Group.
Other information required by Listing Rule 4.3A 
Other information requiring disclosure to comply with Listing Rule 4.3A is contained in the 
30 June 2021 Financial Report. 
This page has intentionally been left blank.
Annual  
Report  
2021
C O N T E N T S
01  
Our Operational 
Highlights
Our Strategy
02  
04  
 Chair and  
CEO Letter
10  
What We Do
Our Markets 
11  
Our Australian  
Business
15  
Australian  
Highlights
17  
Our International  
Business
18  
International  
Highlights
21  
Our People.  
Our Culture
27   Directors’ Report
31  
 Corporate Governance
31 
 Sustainability Report
32 
 Our Board
34 
 Our People and Culture 
Chair’s Message
36 
 Remuneration Report
56  Other Directors’  
Report Disclosures
60 
 Auditor’s Independence  
Declaration
62 
 Financial Statements 
134  Directors’ Declaration
135   Independent Auditor’s 
Report
141   Shareholder Information 
143  Corporate Directory
carsales.com Ltd (ASX: CAR) is the largest online 
automotive, motorcycle and marine classifieds 
business in Australia, attracting more Australians 
interested in buying and selling cars, motorcycles, 
trucks, caravans and boats than any other group  
of websites. 
Together with its subsidiaries employing more than 
600 people in Australia and 1200 globally, carsales 
develops world-leading technology and advertising 
solutions for our customers. 
The carsales.com Ltd network has operations across 
the world, including interests in leading automotive 
classifieds businesses in Brazil, South Korea, Mexico, 
Chile and Argentina.
C
carsales Annual Report 2021
 
 
 
 
 
 
 
OUR OPERATIONAL HIGHLIGHTS
(FY21 METRICS COMPARED TO FY20 UNLESS OTHERWISE STATED)
Group 
highlights
Australian 
highlights
1.1 billion+
user sessions in all  
of our markets
10x
more time spent on site 
vs no.2 competitor
>36,000
car dealers
>375 million
visits, up 21% 
42 million
leads delivered,  
up 35% 
122%
Increase in Instant Offer 
transactions
People 
highlights
95%
of employees are 
confident in our response 
to the COVID-19 pandemic
WGEA
Employer of Choice 
2015-2021
Great Place  
to Work®
certified 2018-2021
6 countries
with leading positions
28%
reduction in  
time to sell
48 projects
built during our  
2020 Hackathon
1
carsales Annual Report 2021OUR  OPERATIONAL HIGHLIGHTSO U R   S T R A T E G Y
Our Purpose
Making buying and selling a great experience
Strategic Pillars
Digital Marketplaces
Value-Added Services
Future Horizons
To grow our leadership in digital 
classified advertising markets 
To build a compelling 
ecosystem of services that 
support our customers through  
the buying, selling and 
ownership of vehicles
Leveraging consumer insights  
and emerging industry trends 
to explore new opportunities
Data
Drivers
People
Technology
To be a data-driven company 
with unrivalled data and 
analytics to help customers  
understand their audience and 
commercial clients to grow their 
businesses
To be an employer of choice 
and destination for talent by 
continuously evolving  
our culture of inclusion, 
learning, leadership, 
performance and passion
To build global platform-based 
software services that exceed 
the expectations  
of our customers and drive 
continued growth in the 
carsales business
2
carsales Annual Report 2021The evolution of our strategy
Strategic Pillars
Digital Marketplaces
Value-Added Services
Future Horizons
2021
2020
2017
2016
2015
2014
2013
2010
From September 2021,  
49% stake in US digital 
non-automotive classifieds 
Trader Interactive
Acquired controlling stake in 
demotores.com.ar 
(Argentina)
Acquired remaining 50.1% 
stake in Encar (Korea)
 Acquired controlling stake in 
chileautos.cl (Chile) and 
soloautos.mx (Mexico)
Acquired 49.9% stake  
in Encar (Korea)
Launched beta of buy online 
service ‘carsales Select’
Introduced Dealer  
Finance product
Mobility-as-a-service  
(MaaS) transport aggregator, 
Placie, went live
Launched carsales for  
owners providing market 
insights and offers
Launched vehicle inspection 
service RedBook Inspect
Launched carsales  
Instant Offer
Acquired 30% stake  
in webmotors (Brazil)
Launched tyre ecommerce  
service tyresales.com.au
carsales hits 200,000  
cars online
2009
Listed on the ASX
2006
2005
1997
carsales hits 100,000  
cars online
carsales acquires PBL’s 
digital classifieds websites 
including non-auto 
categories
The carsales.com.au domain 
name is registered
carsales Annual Report 2021
3
OUR STRATEGYThe past year has been very challenging for our 
people, our customers and the community more 
generally. Nevertheless, FY21 has been a year of 
great progress for the carsales business. We have 
continued to deliver on our growth strategy whilst 
undertaking the transformational Trader 
Interactive acquisition in North America and 
executing a significant capital raise. 
This has all happened against the backdrop of COVID-19 
and whilst this environment has been very challenging  
for carsales, we are proud of the way we have navigated 
these challenges. We acted decisively to protect our 
customers and employees which has left our business  
in a strong position. Excitingly, the accelerated digitisation  
in the automotive industry is creating new growth 
opportunities for carsales which positions us well for  
FY22 and beyond.  
Impact of COVID-19 and carsales’  
response 
COVID-19 has continued to have a significant impact on our 
consumers and customers throughout FY21. Key business 
impacts include the following:
•  There was a significant COVID-19 outbreak in Victoria 
where metropolitan dealers were forced to close for 
almost three months from the start of August 2020  
to the end of October 2020;
•  Brazil, Chile, Mexico and Argentina have all suffered from 
high COVID-19 infection rates which has resulted in 
multiple and prolonged lockdowns across FY21;
•  Automotive and non-automotive vehicle inventory levels 
continue to be impacted by supply chain constraints, 
primarily due to semi-conductor chip shortages. 
Inventory levels are expected to be an ongoing challenge 
for the next 6-12 months; and
•  The automotive and non-automotive vehicle industries  
in Australia and our International markets have been 
resilient throughout the pandemic, with strong levels  
of demand observed in all our key markets as consumer 
preferences evolve.
CHAIR AND CEO LETTER
Pat O’Sullivan
Non-Executive Chair
Cameron McIntyre
Managing Director  
and CEO
4
carsales Annual Report 2021Accelerated 
digitisation 
is creating 
new growth 
opportunities
5
carsales Annual Report 2021CHAIR AND  CEO LETTERCHAIR AND CEO LETTER CONTINUED
At the start of the pandemic, carsales adopted three core 
decision making principles: supporting our customers, 
protecting our people and driving the long-term objectives 
of the company. Some of the key responses in the FY21 
financial year include:
•  Providing $11m of financial support to our Victorian 
customers during the August-October lockdown period, 
bringing our total dealer pandemic support to c.$39m; 
•  Smooth transitions from one lockdown to the next  
whilst maintaining strong employee engagement  
and productivity, with no redundancy programs;
•  Responding to the increasing digitisation of the 
automotive industry via development of new  
products; and
•  Delivering strong financial results which enabled us  
to retain our dividend policy to support carsales’ 
shareholders. 
Our company purpose and  
strategy execution
We have spent time throughout the second half of the 
financial year to review our purpose. It is becoming 
increasingly important to articulate your reason for being 
to employees in a simple but meaningful way. We believe 
our refined purpose of ‘making buying and selling a great 
experience’ achieves this and will help the business deliver 
its strategic goals over the coming years.
We continue to make good progress on executing within 
our three strategic growth pillars comprising:
I.  Digital marketplaces; 
II.  Value-added services; and 
III.  Future horizons
We have extended our leadership in our domestic and 
international digital marketplaces. In the Australian 
automotive market, we are now generating ~8x the 
number of website visits compared to our nearest 
competitor. We have observed a similarly strong 
performance in our non-automotive vehicle verticals.  
This is testament to our talented people and ongoing 
investment in new product and technologies. We are 
continuing to leverage our strength in these marketplaces 
to offer value-added services through the buying, selling 
and ownership journey. We have made good progress 
developing our finance product, and whilst it is taking  
a little longer than expected to build scale, we still see 
excellent long-term opportunity in this market.
From a future horizon perspective, we have launched  
two exciting new products. Placie is a mobility application, 
which provides a marketplace for different modes of 
transport. We have recently launched a beta version  
of a new digital car buying experience called ‘carsales 
Select’, which is addressing the increasing desire of 
consumers to complete more components of the car 
buying process online.
6
carsales Annual Report 2021Trader Interactive Acquisition  
and Capital Raising
In May 2021, we entered into an agreement to acquire 
49% of Trader Interactive for US$624m or approximately 
A$797m. Trader Interactive is a leading platform of 
branded marketplaces in the United States, providing 
digital marketing solutions across the commercial truck, 
recreational vehicle, powersports and equipment 
industries. This is a transformational acquisition for 
carsales as it provides the opportunity to deliver significant 
value for our shareholders. Trader Interactive is a clear 
leader in large markets that have upside from both a  
digital adoption and monetisation perspective. We have 
already started working with the Trader Interactive team 
and see a lot of similarities with our successful investments 
in Korea and Brazil. We anticipate closing the deal in early 
September and are really looking forward to getting into 
the business. 
We successfully executed a $600m renounceable 
entitlement offer to fund the transaction which was very 
well supported by our retail and institutional shareholders. 
We chose this structure as it promotes fairness for retail 
shareholders and it was pleasing to see that we have been 
able to create value for these shareholders. 
Financial Performance and  
Capital Management 
The Group delivered growth across our three primary 
financial metrics of Adjusted Revenue, Adjusted Earnings 
Before Interest, Tax and Depreciation and Amortisation 
(EBITDA) and Adjusted Net Profit After Tax (NPAT), 
demonstrating the continued strength of our Australian 
and International businesses. FY21 Adjusted Revenue was 
up 4% on pcp to $438m, driven by a resilient performance 
in our Australian business and excellent growth in our 
International businesses. Adjusted EBITDA was up 10%  
to $254m with EBITDA margins expanding to 58%. The 
earnings performance reflects the ongoing expansion of 
core business margins, as the company continues to utilise 
its operating leverage and exercise strong cost discipline, 
whilst continuing to invest in key growth projects. 
Adjusted NPAT increased 11% to $153m and the Board 
has declared a final FY21 dividend of 22.5c per share 
bringing total dividends paid to shareholders for FY21  
to 47.5c per share for the year.
The company has maintained a strong balance  
sheet throughout FY21 with our net debt to EBITDA 
leverage ratio being 1.4x prior to the acquisition of  
Trader Interactive. The acquisition will be partly  
funded by an increase in debt at the carsales level.  
We have increased our facility size from $650m to $900m 
which provides us with ongoing funding flexibility post 
completion of the acquisition. We expect to maintain a 
“ We successfully executed a $600m 
renounceable entitlement offer to 
fund the transaction which was very 
well supported by our retail and 
institutional shareholders.”
strong balance sheet post acquisition with leverage of 
approximately 2.1x. This strong funding position has also 
enabled us to retain our existing dividend payout policy  
of 80% of H2 Adjusted NPAT. 
Operational Highlights
Australia
We have continued to grow our Australian business 
through our ability to continuously innovate and deliver 
product improvements for consumers, dealers and car 
manufacturers.
A good illustration of this is the continued development and 
growth of our ‘Instant Offer’ selling option for consumers. 
Instant Offer provides consumers with a convenient and 
transparent way to sell their vehicle. This product also 
provides dealers with a key source of used car inventory 
supply which has been critical in the last twelve months.  
The number of units sold through Instant Offer has 
increased by 122% in FY21, a result of continued user 
improvements, enhancements to our pricing engine, adding 
more dealers to the platform and expanding the range of 
cars covered by Instant Offer. We see continued potential 
over the next few years for this product, particularly given  
it is digitising the sale of vehicles which is becoming 
increasingly attractive for consumers.
We have also significantly improved our finance product 
offering for dealers, which aims to increase finance 
penetration for dealers in a challenging financial services 
environment. We now provide flexible finance integration 
options for dealers with and without exclusive financial 
services providers. Whilst our inventory coverage isn’t 
where we would like it to be, we have plans in place to 
significantly expand this product over the next 2-3 years. 
Our ability to attract consumers to our network of sites  
is core to our competitive advantage. Whilst we generate 
most of our traffic organically, we have significantly 
improved our search engine visibility over the last  
twelve months which is bringing more consumers  
to our marketplaces. 
Finally, COVID-19 has accelerated consumers’ buying 
behaviour towards completing more components of the 
car buying process online. We are focused on helping 
dealers adapt to these changes by providing an option  
to sell cars online through carsales Select. This is a key 
strategic focus area for carsales over the next few years 
and has the potential to add to our core growth. 
7
carsales Annual Report 2021CHAIR AND  CEO LETTERCHAIR AND CEO LETTER CONTINUED
International
Whilst the COVID-19 pandemic has been very challenging 
in many of our international markets, our business 
fundamentals have remained very strong.
In South Korea, we had another stellar year from a business 
performance perspective. Our Encar CEO, SB Kim and his 
executive team have done a wonderful job of managing the 
business through the COVID-19 pandemic. The key strategic 
focus areas of the business are to increase the penetration 
of the Guarantee Inspection, Dealer Direct and Home 
Delivery products and the business has been successful  
in growing all three of these in the last twelve months. 
In Brazil, the business has had to navigate a volatile 
COVID-19 environment with very high infection rates. 
Despite this, webmotors has come through the last twelve 
months in a very strong position, having increased its 
market leadership and grown its number of dealer 
customers. The business has reinstated its regional 
expansion program which will grow the brand in regions 
outside of Sao Paolo and Rio over the coming financial 
year. There is significant long-term financial upside if we 
execute this plan well. 
In the rest of our LATAM markets, COVID-19 infection  
rates and associated lockdowns have had a more negative 
impact on activity. Despite this, our businesses remain in 
good shape and have developed a lot of new products that 
will be well received once the pandemic is better managed.
People & Culture and new company 
behaviours 
To drive better performance we must continue to attract, 
retain and motivate the best people to work with us.  
We have done a good job in this area in the past year 
despite a very challenging talent market. We are proud  
of the way we have stayed connected as a company, 
particularly given many of our teams have been working 
remotely. One initiative that has been critical in driving this 
has been our fortnightly carsales’ catch ups, where the 
executive team provides casual updates to the whole 
business via an interactive zoom call. We have made  
a seamless transition from one lockdown to the next.  
We also spent time reflecting on our culture and the 
behaviours which have, and will continue to, make our 
business successful. 
Following extensive consultation with our global  
teams, we codified our ‘company behaviours’.  
These behaviours are:
I.  We change the game
II.  We step in 
III.  We own it
IV.  We are curious
V.  We don’t take ourselves too seriously 
These behaviours now underpin our recruitment, training 
and reward programs. These behaviours define what 
makes carsales unique and we think they will help drive 
our culture and performance going forward. 
8
carsales Annual Report 2021carsales’ focus on environmental  
and social issues 
Diversity and inclusion is very important to carsales as we 
want all our people to feel valued, respected and have equal 
access to opportunities. We are a Workplace Gender 
Equality Agency (WGEA) Employer of Choice and we are 
passionate about trying to correct the underrepresentation 
of female representation in technology roles. Moreover,  
we have recently introduced an additional suite of flexible 
leave options to support our people in balancing their 
work and life commitments. 
Risk management, security and 
responsible data use
As an online vertical marketplace business, cyber security 
and protecting customer and consumer data is a critical 
focus area for carsales. We continue to invest heavily in 
our security infrastructure to ensure the integrity of our 
customer data and provide policies, training and education 
to our employees on responsible data use and cyber 
security. We can not become complacent in this area and 
will continue to invest to ensure we keep pace with the 
changing risk management and security landscape.
We are dedicated to building a sustainable business that 
has a strong social conscience. We are focused on 
reducing carsales’ impact on climate change and whilst we 
are not an intensive emitter of carbon dioxide, this year we 
have committed to becoming carbon neutral within our 
Australian operations by the end of FY22. We are also 
focused on providing the best available information for our 
consumers to make environmentally friendly vehicle 
purchases, to support Australia’s transition to an electric 
vehicle future. 
Towards a successful FY22
We are incredibly proud of our achievements in FY21  
and even more excited about the year ahead. We have  
a number of exciting projects and products we are working 
on and we cannot wait to start our journey as an owner  
of the Trader Interactive business. Thank you to our 
wonderful carsales people who are responsible for all  
we have achieved in the last twelve months. And finally,  
on behalf of the board, thank you to our customers and 
shareholders for your continued support and we look 
forward to working with you all in FY22.
Pat O’Sullivan 
Non-Executive Chair 
Cameron McIntyre 
Managing Director and CEO
9
carsales Annual Report 2021CHAIR AND  CEO LETTER 
WHAT WE DO
carsales.com Ltd is the #1 online automotive classifieds business in Australia, with a growing global presence in  
South Korea and Latin America. carsales also has a market leading position in non-automotive vehicle markets  
in Australia that connect buyers and sellers of bikes, boats, caravans, trucks and commercial equipment.
We achieve this by using our global technology platform and intellectual property to bring together dealers,  
consumers and Original Equipment Manufacturers (OEMs) in one environment. Our aim is to make buying  
and selling a great experience for all of these stakeholders.
OUR MARKETS
carsales built its name in Australia but over the last 9 years we have increasingly become a global player. Our global 
markets have a combined population of 750 million people and car sales volumes of approximately 25 million per annum. 
The markets we have entered have been carefully selected based on criteria including macroeconomic attractiveness, 
digital maturity and automotive market conditions. We leverage our world-class technology and intellectual property  
to accelerate the growth in these businesses and have a strong track record of delivery. 
Our recent acquisition of Trader Interactive, has allowed us to deepen our exposure to the very attractive non-automotive 
vehicle markets in the US including caravans, powersports, trucks and commercial equipment. The acquisition will be 
completed in early September.
From September 2021
10
carsales Annual Report 2021OUR AUSTRALIAN BUSINESS
In Australia, we are market leaders in online classifieds in a number of industries including cars, motorbikes, boats, trucks 
and commercial equipment.
Our ecosystem
Dealers
>6K dealers
Sell direct 
to dealer
Technology platform 
for dealers
Consumer  
enquiries
>1m ads/year
Instant Offer
Our classifieds 
websites
>500K ads/year
20bn+ ad impressions
Sell
30m visits/month
>100 advertisers
Consumers
OEMs
Buy
11
carsales Annual Report 2021WHAT WE DOOUR MARKETSOUR AUSTRALIAN  BUSINESSOUR AUSTRALIAN BUSINESS CONTINUED
Dealer segment
Our dealers are key stakeholders and a critical part of 
carsales’ success. Our more than 6,000 dealers advertise 
over 1 million new and used cars per year on which they 
receive over 3 million enquiries from consumers. 
Our dealer community
Dealers
Our proprietary inventory and lead management 
technology platform called AutoGate, allows dealers to: 
•  manage, publish and promote inventory items to our 
network of websites; 
•  receive and manage enquiries from customers; and
•  analyse and understand their market by accessing digital 
insights and reporting from carsales.
Value-added  
Services
Pricing and valuation tools 
Photography 
Web Services
> 6,000 
dealers
Inventory  
Promotion
Depth (ranking) 
Media solutions 
Main Event
> 1m items 
published 
annually
> 3m customer 
enquiries sent  
to Autogate
> 30m website visits / month
12
carsales Annual Report 2021Private segment
Approximately 5 million consumers visit our network of websites every month – that’s ~20% of the Australian population! 
We aim to make buying and selling a great experience for our consumers. 
A private seller on carsales can choose to run the sales process by themselves, utilising our suite of value-added tools 
including pricing analysis and vehicle inspections. Alternatively, they can sell instantly to dealers through our Instant Offer 
program which facilitates a quick sale at a transparent price.
Our online tyre sales business, tyresales.com.au, also forms part of the Private segment.
Consumers
Our private seller platform
Post  
an ad
Do it yourself
carsales empowers sellers to sell safely, quickly and at the right price
Pay once, and your item is published until sold
We hide your 
personal number 
from buyers 
We provide tools  
to help you price 
your car to sell 
Get car info  
you won’t find 
anywhere else 
Build buyer 
confidence with a 
vehicle inspection 
Instant 
Offer
OR
We sell it for you
If you don’t have the time to sell your car, we can sell it fast for you
We price the car, our dealer network buys the car
Get your price
We collect the car
Get paid fast
Enter in your details and answer  
a few questions to get your  
official Instant Offer
You can drop off your car  
for free or we’ll pick it  
up for you
Payment is made the  
next business day,  
once the car is collected
13
carsales Annual Report 2021OUR AUSTRALIAN  BUSINESSOUR AUSTRALIAN BUSINESS CONTINUED
Media segment
The quality and quantity of our audience has made carsales the number one destination to buy new and used cars. 
We help our 100+ Original Equipment Manufacturers (OEMs) to achieve their goals by ensuring they’re reaching 
consumers at each stage of the car buying journey. We do this by leveraging our editorial program, our online new car 
showroom as well as specialised audience targeting in our listings environment.
OEMs
Our media offering
Building Brand   
Awareness
Gaining 
Consideration
Converting   
Into   
Buyers
14
Editorial
Over 1 million unique visitors per month rely on carsales 
and Motoring for reviews, advice, opinions and videos. 
OEMs can showcase their brands in car comparisons, 
reviews and sponsored content.
Homepage Buyout
Appearing on the front page of carsales allows OEMs  
to be front of mind for over 1 million daily website visits.
Pre-launch Model Showcase
OEMs bringing new models to market can build a 
database of potential buyers by placing prominent ads  
on carsales which redirects consumers to a new  
model mini-site.
Native ads
Vehicle recommendations that appear natively within your 
search listings, providing strong brand exposure and 
consideration from buyers.
New Car Showroom
The New Car Showroom is our digital showcase of  
over 20,000 new cars with high resolution imagery, 
configurators, research, features and specifications.  
Here OEMs can claim the front page of the showroom  
as consumers make buying decisions.
Sales Events 
OEMs can work in unison with their dealer network 
through placements to channel traffic to a dedicated 
search page where relevant sale stock is presented.
carsales Annual Report 2021AUSTRALIAN HIGHLIGHTS
Our marketplace
We delivered strong growth in our operational metrics in FY21. 
Our selected key performance indicators outlined below demonstrate the quality of our marketplaces. This enables  
us to deliver a strong return on investment for all our stakeholders and differentiates us from our competition.
Sessions
Time To Sell
Most Trusted
375m
on carsales
21%
carsales has the largest and  
most engaged automotive  
audience. Generating more  
engaged buyers every year is  
one of our highest priorities. 
28%
Improvement
88%
More than no.2
How quickly cars are sold on  
our website is one of our most 
important quality metrics as this  
is critical for our seller customers. 
Having the trust of buyers and sellers 
when using our sites is critical.  
We invest a lot of time and money  
to ensure we are the market leader in 
this area and differentiate ourselves 
from our competitors.
Instant Offer provides a fast, convenient and transparent way for people to sell their car. Consumers can sell their car 
immediately at a fixed price set by carsales, and drop-off at one of our participating dealers.
FY21 was an excellent year for our Instant Offer service with optimisations improving conversion from quote to 
transaction by 45%, which helped underpin 122% growth in transactions on pcp.
Instant Offer Transactions
Online Conversion
122%
45%
15
carsales Annual Report 2021OUR AUSTRALIAN  BUSINESSAUSTRALIAN  HIGHLIGHTSAUSTRALIAN HIGHLIGHTS CONTINUED
Placie Launch
Mobility-as-a-service (‘MaaS’) is an 
emerging transportation trend 
which enables users to plan, book 
and pay for multiple modes of 
transport. In line with our future 
horizons strategic pillar, we are 
proud to have launched Placie in 
FY21, our own MaaS solution. Placie 
is an app that helps customers 
seamlessly combine, compare & 
book multiple modes of transport.
As a world leader in creating digital 
marketplaces, we are leveraging  
our technology and vast audience to 
drive consumer adoption of Placie 
and are looking forward to seeing 
strong progress in FY22. 
Digital buying journey
Consumers are increasingly looking to complete more of the car buying process online, a shift which has been expedited 
by COVID-19. Over the last 12 months we have been developing a new product in Australia to address this trend,  
‘carsales Select’, which will facilitate an increasingly seamless online experience for car buyers. The product will be 
launched in early FY22.
Steps in Digital Purchasing
FIND YOUR CAR
INSPECT THE CAR
PAY FOR THE CAR
SELL YOUR CAR
TAKE DELIVERY
How carsales is building the digital experience for dealers
The #1 site 
for new and 
used cars
Remote 
Assessment
RedBook Inspect
Facts +
Dealer finance 
products
Escrow
Valuations
Private used 
classifieds
Instant Offer
Dealer delivery 
badges
16
carsales Annual Report 2021OUR INTERNATIONAL BUSINESSES
We have an international portfolio of market-leading, fast-growing businesses 
that present a significant long-term growth opportunity
Asia
Korea
North America
Latin America
United States
Brazil
Chile, Mexico, 
Argentina
–
1
2
Y
F
E
U
N
E
V
E
R
)
M
A
$
(
–
1
2
Y
F
A
D
T
I
B
E
)
M
A
$
(
$80m
$176m*
$63m
$7m
$41m 
$92m*
$28m
($1m)
Asia
Korea
•  carsales acquired 49% of Encar.com in 2014 and  
the remaining 51% in 2018. 
•  Clear market leader in automotive classifieds in  
South Korea with a strong growth track record  
over the last 7 years. 
Latin America
Brazil
•  carsales acquired 30% of webmotors in 2013.  
Partners with Santander Bank.
•  No.1 position in the large but competitive Brazil 
automotive market. Achieved very strong growth over  
the last 4 years since the major recession in Brazil ended.
•  Strategy is to increase the penetration of premium 
•  Substantial growth opportunity given the size and 
services for dealers, consumers and OEMs. Key growth 
drivers include the Guaranteed inspection, Dealer Direct 
and Home Delivery products.
immaturity of the market. Key growth drivers include 
increased dealer and consumer penetration particularly 
in areas outside Sao Paolo and Rio. Dealer Finance is  
also a significant revenue opportunity.
North America*
United States
•  carsales acquired 49% of Trader Interactive in May 2021.
•  Market leading platform of non-automotive marketplaces 
across RV, powersports, truck and equipment industries 
in the US.
•  Non-automotive classifieds are less digitally mature  
than automotive markets meaning the business is  
well positioned to capture upside from further dealer 
penetration and monetization across its key verticals.
Chile, Mexico, Argentina
•  We acquired automotive classified assets in these  
three Latin American markets between 2015-2017. 
•  Chileautos is a profitable and strong number one  
player in the Chile market with a strong growth  
trajectory through increased penetration and 
monetisation of dealers. 
•  Mexico and Argentina are earlier stage investments.  
The focus for these assets is to grow market leadership  
with longer term monetisation upside. 
* 
 Carsales acquired 49% of Trader Interactive in May 2021. The acquisition is expected to settle in September 2021. 
The revenue and EBITDA numbers above represent 100% of the business and are unaudited.
17
carsales Annual Report 2021AUSTRALIAN  HIGHLIGHTSOUR  INTERNATIONAL  BUSINESS  
 
 
 
 
 
 
 
INTERNATIONAL HIGHLIGHTS
Another excellent year for Encar, which has 
been achieved through continued expansion  
of new products and services
FY21 key highlights
•  Outstanding constant currency financial performance 
with revenue growth of 21% and EBITDA growth of 
12%, driven by strong execution on key products:
Dealer Direct
•  Encar Dealer Direct is similar to carsales’ Instant Offer 
product, enabling a private seller to efficiently sell their 
car directly to a dealer at a transparent price
•  Increased marketing activity, optimisations in the sales 
process and app, and an increase in the number of 
participating dealers all underpinned growth of 178% 
on pcp
Guaranteed cars
•  Encar inspects and certifies cars to confirm that a car 
for sale exists, has no damage to the mainframe of  
the vehicle and is specified as advertised. This gives 
the buyer confidence when buying the car
•  Achieved a 34% increase in revenue through new 
dealer acquisition and increased car volumes  
being inspected 
Home Delivery
•  Demand for safe, no contact delivery of cars 
continued to surge through the year due to the 
pandemic and shifting consumer demand for  
an entirely online experience
•  This contributed to excellent growth in FY21  
with revenue up 165% on pcp
18
Visits
258m
10%
Dealer Direct Transactions
25k+
transactions
119%
Guaranteed Inspections
280k
38%
Home Delivery Cars Listed
10,000+
carsales Annual Report 2021webmotors continues leveraging its clear no.1 
position by accelerating core transaction 
volume and expanding add-on services
FY21 key highlights
•  webmotors achieved outstanding constant currency 
financial performance with revenue growth of 16% 
and EBITDA growth of 25%
•  This was underpinned by excellent operating metrics 
through challenging market conditions, with website 
visits, leads delivered and dealers subscribed all 
achieving double digit growth
•  Our ‘CRM +smart’ product, which is the advanced  
CRM program built in Cockpit attracted 1,500  
new paying dealers after all dealers were given 
complementary access at the beginning  
of the year
•  The contribution from finance revenue continued  
to grow strongly, up 21% on pcp
•  Our media business also attracted new customers, 
which helped contribute to display revenue growing 
70% on pcp
•  The moderated regional expansion plan continued 
and added nearly 2,100 dealers in the country’s south, 
south east and north east regions
•  Use of our Home Delivery Product also accelerated,  
as demand for safe inspections increased
Visits
372m
15%
Leads
23m
45%
Dealers
17.2k
13%
Inventory
300k
27%
19
carsales Annual Report 2021INTERNATIONAL  HIGHLIGHTSINTERNATIONAL HIGHLIGHTS CONTINUED
Introducing Trader Interactive 
Acquired in May 2021, completion expected September 2021
Trader Interactive is a leading platform of non-automotive marketplaces, providing digital marketing 
solutions and services across RV, powersports, truck and equipment industries in the United States
•  The Advertising spend in these markets is estimated to be more than $3bn which is approximately 16 times larger than 
the Australian non-automotive market and 4 times larger than Australian auto market
•  The US non-automotive market is less digitally mature than the US automotive market with the digital share of total 
marketing investment increasing
•  There is a strong strategic fit with carsales’ expansion strategy into markets with high growth potential. carsales has  
a deep knowledge of non-automotive segments given its position as a market-leader in Australia in respect of the 
caravan, bike and truck industries
Brand Position Summary & Metrics
RV
Powersports
Trucks
Equipment
#1
8.0m
160
1,931
#1
7.1m
187
1,910
#2
1.9m
470
3,000
#2
1.4m
208
1,950
Software, Services, Data & Insights
Key brands
US Market position1
Monthly visits2
Active listings (000)
Dealer subscriptions
Provides services to enable 
dealer website customisation, 
web services, dealer inventory 
and lead management as well 
as real-time listing and 
advertising analytics
1. Position determined by Similarweb monthly visits March-21 v nearest competitor 
2. Similarweb monthly visits all brands identified in ‘key brands’ in March-21 
20
carsales Annual Report 2021OUR PEOPLE. OUR CULTURE
Maintaining connections and support 
in a virtual world
Although some of our people have returned to our offices 
in limited capacity over the past year, many of our teams 
around the world have continued to work remotely. This 
has meant that our focus has remained on maintaining a 
feeling of global connectedness during a time when many 
have felt isolated. 
Our fortnightly carsales Catch Ups have meant that our 
leadership team have kept everyone connected. In these 
zoom sessions, the Executive Leadership Team provide 
casual business updates to the whole Company on a Friday 
morning. The team have delivered 38 updates this year 
and have no intention of slowing down.
We also knew that our people were missing the informal 
connections that would usually happen in the office, and 
we knew that new starters were at risk of missing these key 
introductory opportunities in their first few months at 
carsales. So we addressed this by introducing a Slack bot 
called ‘Donut’ which randomly pairs people from across the 
business for a virtual coffee catch up. Donut has helped us 
all to meet new people, learn more about what they do 
and make connections with people who we wouldn’t 
necessarily have the chance to interact with regularly – 
including team members around the globe. 
The health and safety of our people has consistently 
remained our top priority, and with this in mind we moved 
all elements of our Health and Wellbeing program into a 
virtual environment – including HIIT and yoga classes over 
Zoom. We also incorporated additional seminars centred 
around mindset and mastering emotions to assist our 
people with navigating their way through this challenging 
time with increased ease.
Supporting our extensive network of carsales parents – 
many of whom were tasked with juggling work 
commitments, homeschooling, and reduced access to 
childcare and/or family support for extended periods – 
was another top consideration of ours. To accommodate 
these challenges, we gave team members additional 
flexibility and organised KidsCo to run two virtual school 
holiday programs which provided some much-needed 
relief to our parents. These school holiday programs 
usually run in Melbourne only, however this virtual solution 
allowed us to open this program up to the children of 
parents who work in our smaller offices around Australia.
In July 2020 we treated all team 
members to a $250 gift voucher and  
an additional day off work to take  
a break and switch off – which was  
a small gesture of our thanks and 
appreciation to all our people during 
what had been a tumultuous year.  
We also requested that we all 
respected 11am-1pm zoom free time 
and asked everyone to kick off every 
meeting with a genuine “how are you?”
In our COVID-19 focused pulse survey, results showed that 
95% of our people had confidence in carsales response to 
the pandemic and 92% of our team felt supported by the 
business. These results reinforced that we had the trust of 
the team behind us during this time of change. We were 
also thrilled to be recognised as a Great 
Place to Work® for the 4th consecutive 
year, which is testament to our whole 
team who make carsales the great place 
that it is.
21
carsales Annual Report 2021INTERNATIONAL  HIGHLIGHTSOUR PEOPLE.  OUR CULTUREOUR PEOPLE. OUR CULTURE CONTINUED
A time of change
This past year has seen a shift in how we work and where 
we work from, but what has been clear to us is that the 
carsales culture has never been stronger. As we navigated 
this period of change, we took the opportunity to reflect on 
what’s important to the carsales team, what defines us, 
and define who we are in this new world of work.
This time of reflection led us to the journey of creating  
a new set of company behaviours that will underpin all  
that we do and will set the benchmark to guide us into  
the future. 
Our new behaviours were developed and launched at the 
start of 2021 following extensive conversations with our 
global team. These insights enabled us to hear how our 
people describe carsales today, what aspirations and  
traits they want to see more of in our teams, and what 
behaviours they saw in the people they looked up to  
and admired within the business. After summarising  
the feedback, it was clear that everyone wanted the  
same things – we all want to see the business succeed  
and we want to see each other succeed. 
From there, our new behaviours were created:
1.  We change the game
2.  We step in 
3.  We own it
4.  We are curious
5.  We don’t take ourselves too seriously 
These new behaviours now underpin our recruitment 
process, they form part of our induction for new starters to 
help codify our culture, and we’ve changed our vernacular 
when we develop business cases, retrospectives and other 
business process. All leaders are facilitating a five-part 
workshop series with their teams, where each workshop 
deep dives into one of the five behaviours and focuses on 
a set of activities that give team members the tools to 
proactively incorporate these behaviours in their day to 
day tasks and interactions. We’ve also reimagined our 
reward and recognition program to recognise those who 
are living and breathing our behaviours in their day-to-day.
We see these new behaviours as truly reflective of what 
makes the carsales culture so unique and special, and we 
look forward to them helping to propel us forward to great 
future success.
Investing in people development
At carsales We Are Curious – so learning and career 
development will always be key focus areas for us. Over 
the past year we have continued our existing programs  
of work including our performance and career program 
– Supercharge, Mentor and Buddy programs, Expert Series 
and regular professional development workshops. 
This year also saw the introduction of a new development 
series for our managers called Leadership in a Virtual World. 
These sessions were designed to support our people 
managers with strategies to manage and develop successful 
teams in the new world of work, focusing on practical skills 
to help them motivate, manage mindset, and provide 
feedback and coaching during times of change.
Our annual hackathon also went virtual this year with 227 
team members around the world working on 48 different 
projects across the three days. The theme for Virtual Hack 
was centred around how we can support our customers, 
partners and ourselves in the new virtual world. We are 
passionate about hackathons because they bring our 
people together to collaborate with people outside of their 
immediate teams to innovate, experiment with new ideas 
and learn. An added benefit is that over half the ideas  
and concepts developed during hackathons end up 
contributing to product innovation for our customers.
22
carsales Annual Report 2021356
149
202
team members attended 
31 health and wellbeing 
activity sessions
managers completed 
workplace flexibility & 
gender equality training
team members 
completed Unconscious 
Bias training
118
mentors and mentees 
across two Mentor 
Program intakes –  
42% female participation
604
team members attended 
27 bespoke professional 
development workshops
129
750
new starters across the 
carsales group
graduate program 
applications
Virtual 
Hack
48 projects, 
227 participants
The end of 2020 saw us announce four members of the 
carsales team as recipients of our annual CEO Scholarship 
– two from Australia and two from Chile. The CEO 
scholarship is open to all team members globally and is  
an opportunity to receive a grant to undertake personal  
or professional development of their choice. Our 2020 
winners will be undertaking a wide range of learning 
opportunities including English language courses, 
marketing and e-commerce courses, and Certified 
Information Privacy Professional qualifications. 
In early 2021 we welcomed our fourth cohort of Technology 
and Data graduates into the business. Our graduate 
program has gone from strength to strength, and this  
is largely thanks to the support of so many people within 
the business who see the value of the program and are 
invested in the development of these graduates as the 
future of carsales. We were pleased to see all our 2020 
graduates take on permanent roles within carsales at  
the conclusion of their 18-month graduate program.
When joining carsales as part of the 2021 Graduate Program, I should not have been 
surprised that we were plunged into another lockdown and as a result our first days 
joining in the business ended up being virtual. Whilst disappointed not to be meeting 
the other graduates and my team in person, carsales did a wonderful job to quickly 
pivot, ensuring we had all our work resources (including snacks) in preparation for 
day one. Even with a modified remote start to the program, we were still introduced 
to all things carsales and enjoyed a ‘virtual lunch’ with the 2020 graduates, made 
complete with our Uber Eats and conversation over Zoom. 
When the time came to return to the office it was exciting to meet everyone in 
person, see the office for the first time, find our way around and establish our roles 
within our teams. It has been great to get involved with our teams, develop our skills, 
lead meetings and participate in extra events like the Hackathon, table tennis 
tournament, Mentor Program and the 2022 Graduate Intake Assessment Day. 
Everyone at carsales has been welcoming, supportive and interested in getting to 
know us. It has been a great journey so far and I look forward to what is yet to come. 
— Rebecca Woff, 2021 Data graduate
23
carsales Annual Report 2021OUR PEOPLE.  OUR CULTUREOUR PEOPLE. OUR CULTURE CONTINUED
Diversity, Equity and Inclusion
FY21 has seen us continue to foster an inclusive work 
environment, where all our people feel valued, respected 
and have equal access to opportunities. We embrace and 
celebrate all the diverse qualities of our team – whether 
that be their age, gender, ethnicity, religious beliefs, 
relationship status, disability and/or physical ability,  
sexual orientation, gender identity, diversity of thought,  
or knowledge and skillset. These diverse characteristics  
not only give us a wide range of perspectives and 
innovative ideas, but they more accurately represent  
our diverse customer base – which helps to drive our 
business success.
Achieving gender diversity is something we are passionate 
about, particularly given the underrepresentation of 
females in the technology and automotive industries.  
We are thrilled to have reached our target of achieving 
40% female representation at the Senior Leadership Team 
level this year, and to have retained our WGEA Employer  
of Choice citation for another year. Our CEO, Cameron 
McIntyre, has continued to lead our efforts in this space  
by being a WGEA Pay Equity Ambassador and board 
member for Inclusive Australia. 
In addition, we continue to be recognised as a Breastfeeding 
Friendly Workplace and a business that is inclusive and 
welcoming of the LGBTIQA+ community via the Welcome 
Here Project.
Our team continued to celebrate events such as 
International Women’s Day with journalist and proud 
Wiradjuri woman, Rae Johnston, as our guest speaker – 
who is a leading commentator on all things technology, 
science and pop culture. We also welcomed Nicholas 
Steepe from The Pinnacle Foundation as our guest 
speaker for International Day Against Homophobia, 
Biphobia, Interphobia and Transphobia.
24
carsales Annual Report 2021This year has also seen the introduction of an additional 
suite of flexible leave options to support our people in 
balancing their work and life commitments. These include:
•  Increasing our primary caregivers leave from 16 to  
18 weeks;
•  Increasing our secondary caregivers leave from two  
to four weeks;
•  Six weeks paid Gender Transition Leave – available  
to anyone who is affirming, has affirmed or seeking  
to affirm their gender;
•  Public holiday swaps – allowing employees to swap  
a gazetted public holiday for a day that has more  
cultural or religious significance to them based on  
their personal beliefs; and
•  The introduction of formal paid study leave options  
and unpaid career breaks.
We were honoured to see that our efforts to support  
the cause of encouraging more women to pursue a  
career in technology was recognised in the 2020 Women 
Leading Tech awards, where we were a finalist in the 
Advocacy category.
Women in Tech
Despite the challenges that 2020/21 presented, the 
Women In Tech group continued to connect and 
learn throughout the year. We started this by 
getting together for virtual lunch and learn sessions 
with members of our Executive Leadership Team 
who shared their career journeys with the group 
and leadership insights. The ability to connect 
virtually throughout the year meant we were also 
able to spend more time getting to know the 
members of our international Women In Tech 
group located in Latin America. 
2020 also provided us the opportunity to 
participate in the virtual Go Girl, Go For IT event. 
Over 800 girls registered from around Australia  
and logged in from home or school to enjoy a full 
day of speakers and workshops. Our team put 
together two presentations, ‘A Day in Tech’ and 
‘What is an API’ and enjoyed the opportunity to 
interact with students of all ages and share their 
passion for tech.
In 2021 we have regrouped (in person) and 
refocused our efforts. We started the year with a 
‘Deep Dive into Data’ at carsales which was 
presented by members of the group who work in 
this space. We then moved onto learning more 
about our SEO and Search strategy. These learning 
sessions gave our group members the opportunity 
to grow their presentation skills in a safe space. The 
highlight of 2021 so far has been finally being able 
to get together for an in-person networking event 
and socialising over lunch.
Looking ahead we have a full program of work 
involving mentoring, lunch and learn sessions and 
presenting at the 2021 Go Girl, Go For IT event.
25
carsales Annual Report 2021OUR PEOPLE.  OUR CULTUREOUR PEOPLE. OUR CULTURE CONTINUED
Community
COVID-19 has not stopped us from being active within  
the community and giving back:
•  The carsales Foundation provided $3,500 worth of 
community grants to charities nominated by our team 
members – including Movember, Whitelion Youth 
Agency, Rizeup, MS Australia and Act for Peace.
CS in Schools 
This year we were thrilled to once again partner 
with CS in Schools, whose mission is to create 
sustainable change in Australian digital technical 
education. CS in Schools provide a complete 
DigiTech pathway for secondary students and 
develop teacher confidence in relation to delivering 
digital technology classes. 
Having partnered with CS in Schools last year to 
develop a pipeline of students with coding skills,  
the next opportunity for us was to provide students 
with a real-world problem to solve. We did this by 
providing a data set to students and asking them  
to build a pricing model. Students spent the first 
half of the year working with this real-life industry 
challenge and are preparing for the opportunity  
to come in and present their projects to our teams 
for feedback. 
•  We continued our mission to increase the number of 
young Australians interested in pursuing a career in 
Technology by partnering with CS in Schools for a second 
year to develop a pipeline of students with coding skills.
•  Our partnership with The Smith Family saw us sponsor 
seven school children around Australia through the 
Learning for Life program and raise $3,890 for their  
2020 Christmas Appeal.
•  We donated laptops to CoderDojo WA – a volunteer led, 
community-based computer programming club that 
teaches digital literacy skills to young Australians.
•  We sponsored a second female student to undertake a 
degree in Computer Science and Information Technology 
at Swinburne University through our carsales Foundation 
Women in IT scholarship.
•  We continued to support the Monash University IT 
Faculty with many of our Tech team mentoring their 
postgraduate students and providing advice and 
guidance around their capstone projects.
•  We partnered with not-for-profit CareerSeekers to 
provide internship opportunities to refugees and people 
seeking asylum, allowing them to develop technical and 
software development skills, as well as soft skills. 
26
carsales Annual Report 2021DIRECTORS’ REPORT
Your Directors present their report on the 
consolidated entity (referred to hereafter as the 
Group or carsales) consisting of carsales.com Ltd 
and the entities it controlled at the end of, or 
during, the year ended 30 June 2021 (FY21).
International
carsales has multiple operations in overseas countries 
through subsidiaries, equity accounted associate 
investments and available-for-sale financial assets as  
set out below (subsidiaries unless otherwise stated):
Operational and Financial Review
Principal Activities
carsales is the leading digital automotive and non-
automotive vehicle marketplace in Australia, with a 
growing global presence in Asia, Latin America and North 
America. We are the go-to place to buy and sell cars, 
bikes, boats, trucks, caravans and much more across  
our network of sites. 
Our key services, customers and geographies for 
continuing operations include: 
Australia – Online Advertising Services
carsales’ Online Advertising Services can be broken into 
two key product sets – classified advertising and display 
advertising services. 
•   Classified advertising allows our private and dealer 
customers to advertise automotive and non-automotive 
goods and services for sale across the carsales network. 
This segment includes products such as subscriptions, 
lead fees, listing fees and priority placement services 
(depth products). 
•   Display advertising involves carsales’ corporate 
customers, such as automotive manufacturers and 
finance companies, placing display advertising for  
their brand or vehicle on carsales’ websites. These 
advertisements typically display the product or service 
offerings of the corporate advertiser as banner 
advertisements, video content or other sponsored links. 
•   Online advertising includes carsales’ investments in 
tyresales.com.au and RedBook Inspect. tyresales.com.au 
is an online tyre retailer whilst RedBook Inspect provides 
inspection services, which may be published online as 
part of classified advertisements.
Australia – Data, Research and Services
This segment comprises a diverse range of solutions for 
our customers including software as a service, research 
and reporting, valuations, appraisals, website 
development and hosting and photography services.
carsales Asia
•   South Korea – Encar.com. This is our major business  
in this segment. Encar.com is the market leading  
digital automotive classified business in South Korea 
(100% owned).
•   South East Asia – iCar Asia Limited. iCar Asia is the 
leading online automotive portal in South East Asia  
with operations in Indonesia, Malaysia and Thailand 
(11.4% owned, held as a financial asset).
•   Redbook Asia – provides automotive data services  
in New Zealand, Malaysia, Thailand and China  
(100% owned). 
carsales Latin America
carsales operates digital automotive marketplaces  
in Brazil, Mexico, Chile and Argentina. carsales owns  
30% of webmotors S.A., our operating entity in Brazil  
and equity accounts this interest accordingly. carsales 
owns 100% of its operating entities in Mexico, Chile  
and Argentina. 
Financial Asset Investments
In addition, the Group has investment stakes in Plenti 
Group Ltd, PromisePay Pte Ltd and MX51 Group  
Pty Ltd, all of which are accounted for as financial  
asset investments. These three businesses provide  
innovative fintech products to consumer and  
commercial customers.
Finance and Related Services  
– Discontinued Operations
The previously disclosed Finance and Related Services 
Segment includes the Stratton Finance Pty Ltd subsidiary, 
which provides innovative finance arrangements for 
vehicles, boats, and other leisure items, vehicle 
procurement and other related services to customers. 
Revenues arise from commissions paid by finance 
providers and other related service providers.  
The Group announced in June 2020 that it had  
sold Stratton Finance Pty Ltd. 
27
carsales Annual Report 2021OUR PEOPLE.  OUR CULTUREDIRECTORS’ REPORTDIRECTORS’ REPORT CONTINUED
Review of Results and Operations
$A Millions
Growth
Adjusted Revenue
Total operating expenses
Adjusted EBITDA
EBITDA margin
Depreciation & amortisation
EBIT
Net finance costs
Profit Before Tax
Income tax expense
Profits from associates
Non-controlling interests (NCI)
Adjusted NPAT
Adjusted Earnings per share (cents)
Final Dividend per share (cents)
Summary of Reported Results 
Reported Revenue 
Reported EBITDA 
Reported NPAT
Reported Earnings per share (cents)
FY20
421.6
189.8
231.8
55.0%
28.2
203.6
14.3
189.2
56.4
4.7
0.7
138.2
56.4
25.0
394.1
202.0
119.9
48.9
FY21
437.8
183.6
254.2
58.1%
31.9
222.3
13.9
208.4
59.4
4.3
(0.5)
152.8
61.5
22.5
427.2
241.5
130.7
52.6
$'s
16.2
6.2
22.4
-
(3.7)
18.7
0.4
19.2
(3.0)
(0.3)
(1.2)
14.6
5.1
(2.5)
33.1
39.5
10.8
3.7
%
4%
3%
10%
-
(13%)
9%
3%
10%
(5%)
(7%)
(171%)
11%
9%
(10%)
8%
20%
9%
8%
Financial Summary
Key drivers
In FY21, the Group achieved Reported Revenue growth of 
8%, Reported EBITDA growth of 20% and Reported Net 
Profit After Tax (Reported NPAT) growth of 9% compared 
to the year ended 30 June 2020 (FY20 or the prior 
comparative period (pcp)). In FY21, the Group achieved 
Adjusted Revenue growth of 4%, Adjusted EBITDA growth 
of 10% and Adjusted Net Profit After Tax (Adjusted NPAT) 
growth of 11% compared to FY20. 
Adjusted Revenue growth of 4% reflects the continued 
strength of the Group’s operating model in a challenging 
macro environment. Adjusted EBITDA growth of 10% 
reflects this solid revenue performance combined with  
a good balance of investing in key strategic growth areas 
while sensibly managing discretionary costs. Adjusted 
NPAT was up 11% which primarily reflects lower interest 
costs as a result of a reduced average debt balance. 
The Directors believe the additional information on 
International Financial Reporting Standards (IFRS) 
measures included in this report is relevant and useful  
in measuring the financial performance of the Group.  
In particular, the presentation of ‘adjusted Revenue’ 
‘adjusted EBITDA’, ‘adjusted net profit’ and ‘adjusted 
earnings per share’ provides a very good measure to 
assess the performance of the Group by excluding 
certain non-recurring or non-cash items relating to 
rebates, restructuring, financing, investments and 
acquired intangible amortisation from the reported  
IFRS measures. A reconciliation of reported net profit  
to adjusted net profit is set out in Note 4.
28
carsales Annual Report 2021Impact of COVID-19 on our operating environment 
During FY20, the outbreak of the COVID-19 global 
pandemic had a significant impact on the global 
automotive industry globally. This has continued in  
FY21 with the largest impact to the Group experienced  
in the state of Victoria in Australia, where there was an 
extended severe lockdown from 9 July to 28 October 2020. 
In support of our impacted trade customers, carsales 
waived all its fixed and variable advertising charges for 
Victorian dealers during the period their retail operations 
were closed. As infection rates declined, social distancing 
measures eased and retail reopened in Victoria, we have 
observed a strong recovery in transaction activity in the 
Victorian automotive industry. In South Korea, our Encar 
business has performed very well throughout FY21  
and has not been significantly impacted by COVID-19, 
with the spread of the virus relatively well controlled 
there. Whilst infection rates in the LATAM region have 
been high across FY21, our operations in Brazil, Mexico, 
Chile and Argentina have all demonstrated a resilient 
performance in this environment. 
Segment Review
Adjusted Revenue
Online Advertising
Dealer
Private
Media
Data, Research and Services
Asia
Latin America
Adjusted Revenue
Adjusted EBITDA
Online Advertising
Data, Research and Services
Asia
Latin America
Adjusted EBITDA
EBITDA Margin
$A Millions
Growth
FY20
FY21
296.7
168.7
77.8
50.2
43.3
74.0
7.6
304.0
178.1
78.5
47.5
42.8
84.3
6.7
421.6
437.8
168.2
183.3
27.5
40.7
(4.7)
28.6
43.1
(0.8)
231.8
254.2
$'s
7.3
9.4
0.6
(2.7)
(0.5)
10.3
(0.9)
16.2
15.1
1.1
2.4
3.9
22.3
%
2%
6%
1%
(5%)
(1%)
14%
(12%)
4%
9%
4%
6%
83%
10%
55%
58%
-
3%
29
carsales Annual Report 2021DIRECTORS’ REPORTcarsales International 
carsales Asia
carsales Asia revenue was up 14% to $84m primarily 
reflecting the performance of the Encar.com business  
in South Korea. Local currency revenue growth of 21%  
in South Korea was driven by the increased uptake of  
the Guarantee vehicle inspection service, the growth  
in vehicles listed on the site, attaining additional share  
of media spend of OEM customers and increasing 
penetration of the Dealer Direct (Instant Offer) product. 
Lower growth in Adjusted EBITDA of 6% reflects growth in 
underlying margins, offset by brand marketing investment 
in the online trade in market which should deliver 
long-term shareholder value. Growth was also impacted 
by the appreciation of the AUD.
carsales Latin America
The Company holds controlling interests in online 
automotive advertising companies operating in Mexico, 
Chile and Argentina. Combined constant currency 
revenue growth of 3% in the region reflects solid growth 
in Chile, a flat result in Mexico and declines in Argentina. 
Revenue growth rates in all countries have been 
impacted by the high infection rates from COVID-19 and 
the impact of the associated social distancing measures 
in the LATAM region. Adjusted EBITDA losses reduced in 
the region to $1m in FY21 reflecting strong cost control 
across the period. 
The Group’s largest investment in the Latin America 
region is in Brazil (webmotors) where the Group owns  
a 30% stake in webmotors – the revenue performance  
of this business is not included in the consolidated 
results as it is equity accounted. In FY21, webmotors 
recorded strong underlying revenue growth of 15%  
on pcp reflecting the continued expansion of dealer 
numbers and website traffic as well as an increasing 
contribution from finance revenues. 
DIRECTORS’ REPORT CONTINUED
Online Advertising Services
•   Overall Adjusted Revenue for the segment was up 2%, 
reflecting growth in our Dealer and Private businesses, 
partially offset by a decline in our Media business, with 
more detail on each area provided below. Adjusted 
EBITDA growth of 9% reflects the impact of prudent cost 
management throughout the year, despite continued 
investment in key growth projects. The Adjusted EBITDA 
result includes a ~$6m wage subsidy provided to 
carsales via the JobKeeper program.
•   Dealer Adjusted Revenue was up 6% on pcp to $178m 
reflecting both solid growth in revenue from traditional 
transactional revenue products (particularly lead 
volumes) as well as a resilient result for premium listing 
and depth products. Lead volume growth was driven by 
multiple factors including a resilient used car market, 
growing our audience share, and likely changes in car 
buying behaviour due to COVID-19. Reported revenue 
was 16% higher than pcp, with the difference between 
Adjusted and Reported Revenue being the $11m in 
dealer rebates provided to our Victorian customers 
throughout August and September. 
•   Private revenue was up 1% on pcp to $78m reflecting 
solid growth in private advertisements and increasing 
penetration of our Instant Offer product. This was partly 
mitigated by lower inspection and tyre sales volumes, 
particularly in the second half of the year. 
•   Media revenue was down 5% to $47m which largely 
reflected challenging market conditions in the 
automotive advertising market particularly in the first half 
of the year. Whilst new car sales volumes continue to 
improve, OEM spend on advertising has been slower to 
recover. Nevertheless, media revenue grew 13% on pcp 
in H2 reflecting the Group’s improved native and video 
product portfolio which leaves the business in a good 
position as the advertising market continues to recover.
Data, Research and Services
Data, Research and Services revenue was down 1%. 
Revenue growth was impacted by the intentional exit of 
our lower margin warranty product. Underlying revenue 
growth was 2% excluding this impact, reflecting the 
underlying resilience of this segment and strength of  
our data value proposition. Adjusted EBITDA was up 4% 
on pcp reflecting continued prudent cost management 
and operating cost leverage.
30
carsales Annual Report 2021CORPORATE 
GOVERNANCE
SUSTAINABILITY   
REPORT
carsales is committed to being ethical, transparent 
and accountable in everything we do.
At carsales, we take our ability to have a positive 
impact on society extremely seriously.
We believe this is essential for the long-term performance 
and sustainability of our Company and supports the 
interests of our shareholders and other stakeholders.  
The Board of Directors is responsible for ensuring that  
the Company has an appropriate corporate governance 
framework to protect and enhance Company performance 
and build sustainable value for shareholders. 
carsales is pleased that many of its shareholders are 
interested to learn more about the Company’s  
approach to governance, and its social and  
environmental impact. To this end, carsales has published 
its 2021 Sustainability Report, available on our Corporate 
Governance page of our investor website at 
https://shareholder.carsales.com.au/governance/. 
This corporate governance framework acknowledges  
the ASX Corporate Governance Council’s Corporate 
Governance Principles and Recommendations (ASX 
Principles and Recommendations) and is designed to 
support our business operations, deliver on our strategy, 
monitor performance and manage risk. Our FY21 
Corporate Governance Statement addresses the 
recommendations contained in the fourth edition  
of the ASX Principles and Recommendations and is 
available on our website at https://shareholder.carsales.
com.au/governance/.
This report outlines the Company’s approach to assessing, 
mitigating and managing a range of social, environmental 
and governance ESG risks, which is overseen by the 
Company’s Board and managed by the carsales’ Executive 
Leadership Team. It includes the considerable work we do 
to identify potential risks to the Company and implement 
detailed plans to protect shareholders’ interests. It also 
provides insight into our unique culture, how we attract 
and retain the very best talent, and seek to have a positive 
impact on our industry and community. Finally, while we 
have a low environmental impact as an online business,  
it addresses the Company’s environmental efforts. 
31
carsales Annual Report 2021DIRECTORS’ REPORTCORPORATE GOVERNANCESUSTAINABILITY REPORTOUR BOARD
Patrick O’Sullivan
Cameron McIntyre
Wal Pisciotta OAM
Non-Executive Chair
Chief Executive Officer 
and Managing 
Director
Non-Executive 
Director and  
Co-Founder
Kim Anderson
Non-Executive  
Director
Edwina Gilbert
Non-Executive  
Director
Pat has been a Director 
of the Company since 
2007 and was the Chief 
Operating Officer and 
Finance Director of Nine 
Entertainment Co Pty 
Limited (formerly PBL 
Media Pty Ltd), a position 
he held from February 
2006 until June 2012.
Pat is a member  
of The Institute of 
Chartered Accountants 
in Ireland and Australia. 
He is a graduate of the 
Harvard Business 
School’s Advanced 
Management Program. 
He also served as a 
Director and Company 
Secretary of Nine 
Entertainment Co  
Pty Limited and was 
Chair of Ninemsn.
Pat is currently a 
Non-Executive Director 
of Afterpay Limited, 
Technology One Limited 
and Little Company of 
Mary Health Care 
Limited.
Pat brings immense 
financial and regulatory 
expertise to the Board, 
and was the Chair of the 
Audit and Risk 
Management 
Committee prior to 
being appointed as 
Chair of the Board in 
2019. Pat also provides 
the Board with insights 
relating to operations  
of global companies.
32
Wal has more than 
35 years’ experience 
in supplying computer 
services to the 
automotive industry.  
Wal holds a Bachelor  
of Science degree in 
Business 
Administration from 
the University of 
Alabama (United 
States) and was the 
Chair of carsales.com 
Ltd since its inception 
until August 2015. Wal 
was recognised with 
the Medal of the Order 
of Australia for his 
services to the 
Australian Automotive 
Industry in the 2016 
Queen’s Birthday 
Honours.
Wal brings to the 
Board extensive 
knowledge of the IT 
needs of the 
automotive industry 
as well as his extensive 
knowledge of the 
business, having been 
a driving force from 
its inception.
Kim is the former CEO 
and founder of Reading 
Room Inc/Bookstr.com,  
a community/social 
networking site for 
readers, and has  
more than 25 years’ 
experience in various 
marketing and media 
executive positions 
within companies  
such as Southern Star 
Entertainment, the 
Nine Network, PBL  
and Ninemsn. Kim is a 
Non-Executive Director 
of Marley Spoon Inc, 
InfoMedia Ltd, 
InvoCare Limited and 
the Sax Institute.
Kim provides an 
abundance of 
experience and 
knowledge in the 
marketing, media and 
entertainment 
industries. Kim also 
has extensive 
experience on  
ASX listed Boards, 
including as Chair  
of Remuneration 
Committees.
Cameron was 
appointed Managing 
Director and CEO of 
carsales.com Ltd in 
2017. Prior to this, 
Cameron held the 
positions of Chief 
Operating Officer  
(since October 2014), 
and Chief Financial 
Officer and Company 
Secretary for the 
previous seven years, 
including for the IPO  
of the Company in 
2009. Cameron has 
over 25 years of finance 
and operational 
experience. Cameron 
holds a degree in 
Economics from 
La Trobe University, 
Melbourne, is a 
graduate of the 
General Management 
Program at Harvard 
Business School and  
is a Fellow Certified 
Practising Accountant 
(FCPA).
Cameron brings 
unparalleled knowledge 
of the business and 
significant experience  
in strategy and 
management 
to the Board.
Edwina holds a Bachelor 
of Laws and Bachelor  
of Arts from Sydney 
University, practising 
commercial law before 
transitioning into the 
automotive industry. 
Edwina has worked in  
the automotive industry 
since 2003 as Managing 
Director until 2020 and is 
currently the Executive 
Chair of the Phil Gilbert 
Motor Group, overseeing 
strategic direction of 
Dealerships who employ 
185 staff, comprising 
three brands in two 
Sydney locations as  
well as overseeing the 
entities property portfolio.  
Edwina has held 
numerous Industry 
Advisory positions 
including NSW Chair of 
the Hyundai Dealer 
Council 2010-15, and  
now the National AMDC 
Hyundai representative, 
as well as Toyota 
sub-committee 
representation including 
Toyota Retail Talent  
and Toyota Fleet of the 
Future.  She is also an 
Advisory Board member 
of Till Payments.
Edwina brings significant 
OEM knowledge along 
with executive experience 
operating Dealerships 
with a digital first 
marketing approach  
and has deep people  
and culture operational 
acumen.
carsales Annual Report 2021Kee Wong
David Wiadrowski
Steve Kloss
Nicole Birman
Non-Executive  
Director
Non-Executive  
Director
Alternate Non-
Executive Director
Company Secretary
Steve has more than  
25 years’ experience 
in supplying computer 
services to the 
automotive industry 
and is currently Chief 
Executive Officer at 
Pentana Solutions  
Pty Ltd. Steve holds a 
Bachelor of Business 
degree from Monash 
University and is an 
experienced board 
Director.
Nicole is an 
experienced corporate 
lawyer who holds the 
position of General 
Counsel and Company 
Secretary at carsales.
com Ltd. Nicole has  
a Bachelor of Laws 
(Hons) and Bachelor  
of Arts from Monash 
University. Before 
joining carsales, Nicole 
acted as in-house legal 
counsel for Medibank 
Private and REA Group. 
Previous to this Nicole 
worked for Minter 
Ellison, one of 
Australia’s premier 
legal firms, where her 
areas of specialty 
included intellectual 
property law.
Kee is an entrepreneur 
with a background  
and qualifications  
in Engineering, 
Information Technology 
and Business. Kee has 
started several 
businesses and has 
made investments 
across a number of 
industries which 
include technology 
services, retail, food 
and beverage, trading  
and property.
Kee has experience  
in IT and management 
consulting and was a 
senior executive at IBM 
running part of its 
e-business group in 
the Asia Pacific region, 
including Australia and 
New Zealand. He is 
founder and managing 
director of e-Centric 
Innovations, an IT/
Management 
consulting firm 
operating in Australia, 
Malaysia and 
Singapore. 
Kee’s appointment 
enhances the  
Board’s knowledge  
of technology and 
product as well as 
providing valuable 
insight into markets 
outside of Australia  
in which the Company 
operates.
David has over 25 years’ 
experience as a partner 
of PwC, including 5 years 
as the Chief Operating 
Officer of PwC 
Assurance where he 
was responsible for 
managing the firm’s 
largest business unit, 
and 5 years practicing 
in the firm’s Indonesian 
office, where in addition 
to his responsibility as 
an audit partner he was 
responsible for the 
firm’s IT platform. 
David has extensive 
experience working 
with companies in the 
technology, infocoms 
and entertainment  
and media industries, 
having been the lead 
audit partner for clients 
including Network Ten, 
APN News & Media 
and Yahoo during his 
time with PwC.
David is currently a 
Non-executive Director 
of oOh!Media Ltd and 
Life 360 Inc.
In addition to his 
outstanding financial 
credentials, David 
brings strong 
commercial acumen  
to the Board, derived 
from his extensive 
experience at PwC and 
board roles at Vocus, 
Life360 and more 
recently oOh!Media. 
33
carsales Annual Report 2021OUR BOARDOUR PEOPLE AND CULTURE CHAIR’S MESSAGE
Dear Shareholders,
On behalf of the Board, I am pleased to present the Remuneration Report for the year ended 30 June 2021 (FY21).
The Board’s focus remains on taking a remuneration approach that enables us to attract, motivate and retain the best 
talent that is aligned to long-term shareholder value creation. Whilst this year has again seen uncertainty from the 
ongoing effects of the COVID-19 pandemic, the Company has adapted well, which is reflected in the strong FY21 
performance. The Executive team has outperformed on all agreed priorities in FY21, whilst providing a continued focus  
on employees, the business, customers, shareholders and the industry.
The business has again delivered strong outcomes for shareholders this financial year, which includes maintaining our 
attractive dividend policy. This continues to reflect the Board’s belief in the long-term performance potential of the 
company and the need for consistency and maximisation of shareholder returns. Our commitment to delivering value  
to our shareholders was demonstrated by the business adopting a renounceable entitlement offer (PAITREO) to fund  
the recent 49% acquisition of Trader Interactive in the United States. The Board felt that this structure to raise capital  
was the fairest for both our retail and our institutional shareholders and we were pleased with the outcomes achieved  
for all shareholders as a result of this process.
Our customers have faced continued challenges from the impacts of the COVID-19 pandemic, including extensive 
lockdown periods, primarily impacting our Victorian dealers. In FY21, we again delivered on our commitment to 
supporting our dealer customers by providing three-month rebates to Victorian dealers during the August to October 
lockdown, extended credit terms, as well as access to the Company’s Employee Assistance Program counselling services. 
We also delivered regular customer webinars to provide insights into the industry and trends. 
This was a very strong support package for our customers across FY21 and in total the financial contribution was $11m. 
Across FY20 and FY21, the Company has provided c.$39m in support to our dealer customers. Despite the financial 
challenge it created for the business, the Executive team believed that it was the right thing to do to improve the dealer 
network’s long-term viability during such extensive lockdown periods. Pleasingly, the response from our customers has 
further enhanced our market leadership, as well as built additional goodwill and loyalty, which will support long-term 
shareholder value.
The Company’s culture has remained strong again this year recognised as a Workforce Gender Equality Agency Employer 
of Choice and a certified Great Place to Work® in Australia. Our engagement levels across the business have remained 
strong. Given the challenges faced throughout the year impacting the Company’s business operating rhythm and physical 
work environments, the Board was pleased with the Executive team’s consistent visibility throughout the Company’s 
global business, setting an exemplary standard of leadership. A key focus this year for the team was on communication, 
collaboration, culture and learning with many new ways of working successfully introduced across the business. 
Company performance
The Company has produced strong results in FY21, summarised as follows:
•  8% Reported revenue growth, 20% reported EBITDA growth and 9% NPAT growth. 
•  11% Look through revenue growth and 20% EBITDA growth on a constant currency basis. 
•  61.5 cents adjusted earnings per share (EPS) from continuing operations, up 9% compared to the prior year.
•  18% TSR in FY21.
Executive KMP Remuneration Outcomes
The FY21 remuneration outcomes reflect actual performance outcomes for the year. No discretion has been applied  
by the Board. The Board undertook a well-considered approach to remuneration outcomes to ensure that the business, 
shareholder and Executive KMP outcomes are appropriately aligned.
When deliberating performance and associated remuneration outcomes, for both the FY21 STI and FY19-21 LTI, the 
Board made the decision to back out the value of all JobKeeper wage subsidy payments that were received by the 
Company in FY21.
34
carsales Annual Report 2021Below is a summary of Fixed Remuneration, STI and LTI outcomes:
FY21 Fixed Remuneration
•  Managing Director & Chief Executive Officer received an increase in fixed remuneration of 5.6% and Chief Financial 
Officer received an increase of 28.6%, reflecting strong performance and better market alignment.
FY21 STI
•  Financial (70% of the plan) – The Company has delivered a strong result for shareholders, exceeding target for both look 
through EBITDA and look through revenue, resulting in a 100% payment outcome. 
•  Strategic (30% of the plan) – A measured scorecard outcome of 100% for the three strategic objectives of the plan  
was achieved. 
•  A total payout outcome of 100% was achieved compared to an FY20 STI payout outcome of 28%.
FY19-21 LTI
•  Financial (70% of the plan) – The Company did not achieve the threshold financial targets of the FY19-21 plan,  
as such no Performance Rights have vested. The COVID support payments provided to Dealers were the main reason 
that these targets were missed.
•  Strategic (30% of the plan) – A measured scorecard outcome of 100% for the strategic objectives of the plan was 
achieved and as such 100% of Options under the plan have vested. 
•  A total vested outcome of 30% was achieved compared to an FY18-20 outcome of 76%.
When assessing strategic objectives in both the LTI and STI plans, the Board uses a scorecard of three key measures: 
on-time delivery, on budget, and a positive contribution to the bottom line. 
We believe this approach fairly recognises the outcomes and value creation that our Executive KMP team has delivered 
for the business and shareholders.
Non-Executive Director Fees
A review of Non-Executive Directors’ fees was made during FY21, taking into consideration the market rates for similar 
positions at relevant Australian organisations of comparable size and complexity. It was determined that an increase  
of 5% to base Director fees and an 8.8% uplift to the Chair fee was required in order to fairly compensate  
Non-Executive Directors for their services.
Committee priorities for FY22
In this challenging economic climate and highly competitive talent market, especially with the significant increase  
in demand for digital talent, the People and Culture Committee will continue to closely monitor the Executive 
remuneration framework, to ensure it continues to engage, motivate and reward Executives, whilst also aligning  
with shareholder interests.
As always, we welcome your feedback on our Remuneration Report and look forward to discussions with many of you 
over the coming year. 
Yours sincerely
Kim Anderson 
Chair of the People and Culture Committee
35
carsales Annual Report 2021OUR PEOPLE AND CULTURE CHAIR’S MESSAGEREMUNERATION REPORT 2021
In this Report
1  Who is Covered in this Report 
2  Summary of the Executive KMP Remuneration Framework 
3  Remuneration Outcomes and Link to Performance 
4  Remuneration Governance 
5  Executive KMP Statutory Remuneration Disclosure 
6  Executive KMP Service Agreements 
7  Executive KMP Equity Disclosures 
8  Non-Executive Director Fees 
36
36
39
49
50
50
50
53
Independent Audit of the Report
The information provided in this remuneration report has been audited as required by section 308(3C) of the 
Corporations Act 2001.
1. Who is Covered in this Report
This remuneration report details the performance and remuneration of Key Management Personnel (KMP), comprising 
Non-Executive Directors and members of the Executive Leadership Team (herein referred to as Executive KMP) who have 
the authority and responsibility for planning, directing and controlling the activities of the Company during FY21.
1.1 Key Management Personnel
The Company’s KMP in FY21 are listed in the table below. There were no changes to Non-Executive Directors or  
Executive KMP throughout the year.
Name
Non-Executive Directors
Patrick O’Sullivan
Walter Pisciotta
Kim Anderson
Edwina Gilbert
Kee Wong
David Wiadrowski
Steve Kloss
Executive KMP
Cameron McIntyre
Ajay Bhatia 
Paul Barlow
William Elliott 
Position
Non-Executive Chair
Non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director (Alternate)
Managing Director (MD) and Chief Executive Officer (CEO)
Managing Director – Australia 
Managing Director – International
Chief Financial Officer 
2. Summary of the Executive KMP Remuneration Framework
2.1 Executive remuneration strategy and link to Company performance
The delivery of our Company purpose and strategy is supported by our remuneration principles and framework. We are 
guided by our remuneration principles when designing remuneration plans and making quantum decisions within our 
remuneration framework, which support the execution of our business strategy. 
The strategic measures for our Company’s remuneration plans are taken from areas of focus from our strategic program 
called GPS 2022. This ensures we can align priorities across the wider company in both remuneration and strategy.
36
carsales Annual Report 2021Purpose: Making buying and selling a great experience
Delivered through three strategic pillars:
Enabled by:
Grow digital 
marketplaces
Build value-
added services
Seek future 
mobility horizons
Our 
people
Best-in-class
data
Best-in-class 
technology
Underpinned by our Remuneration Principles 
Market competitive
Ensure the Company has the flexibility to attract, motivate and retain high-calibre  
talent in a competitive market.
Alignment
The alignment of Executive KMP interests with those of shareholders’ and our 
customers is paramount to business success. We believe in a pay for performance 
culture and through this encourage Executive KMPs to build and maintain a reasonable 
shareholding.
Link to Company strategy
Our focus is on value-add objectives that contribute to achieving our purpose so that  
we reward what truly impacts business growth. 
Reward the right outcomes
We encourage responsible decision making that is made in the best interests of our 
customers and shareholders and align reward outcomes accordingly. 
Reinforcing business goals and objectives via our Remuneration Framework 
Remuneration Component
Alignment to performance
Alignment to principles and strategy
Fixed Remuneration (FR)
Comprises base salary and 
superannuation
Short-Term Incentive (STI)
Annual incentive opportunity.  
Delivered as 75% cash and 25%  
deferred performance rights for  
a 12-month period, subject to  
continued service.
Long-Term Incentive (LTI)
Granted in 70% performance rights  
and 30% options with a three-year  
vesting period for FY19-21 and FY20-22.
Granted in 100% Performance rights  
for FY21-23. 
Set at a market competitive level in 
relation to the scope, complexity, 
capabilities and individual performance  
in the role.
Provides recognition for day-to-day, 
operational activities in the role.
Performance assessed using a Group 
Performance scorecard against:
•  Financial measures (70%) – Look 
through EBITDA and look through 
revenue, weighted equally.
•  Strategic measures (30%) – Pre-
determined projects, engagement 
metrics and individually assigned 
business objectives. 
Performance assessed against:
•  Financial measures (70%) comprising 
Cumulative Annual Growth Rate (CAGR) 
for: Look through revenue and Adjusted 
EPS (FY19-21), look through revenue 
and Adjusted EPS (FY20-22), Adjusted 
EPS and Relative TSR (FY21-23).
•  Strategic milestone measures (30%) 
including international revenue growth, 
growth in Australian non-classified 
automotive products and projects  
that address development in the  
auto industry.
Set to attract, retain and engage the best 
people to design and lead the delivery  
of our strategy.
Linked to the Company’s key strategic 
priorities which directly contribute  
towards the execution of long-term 
strategy each year. 
The 25% of the award that is deferred  
into equity supports Executive KMP’s 
alignment with shareholder interests,  
as well as Executive KMP retention.
Targeting profitable, sustained growth in 
revenue and shareholder wealth creation.
The three-year vesting period encourages 
consideration of long-term decision 
making and value creation, as well as 
operating as a retention tool.
With a significant portion of potential 
remuneration based on carsales equity, 
the Board provides alignment between 
the interests of Executive KMP with 
shareholders.
Non-monetary benefits: Employees receive salary continuance insurance cover. It is not allocated on an individual basis. 
37
carsales Annual Report 2021REMUNERATION REPORTREMUNERATION REPORT 2021 CONTINUED
To ensure remuneration is market competitive in order to retain high-calibre talent, the Company will seek advice from 
external remuneration consultants on an as needs basis to benchmark Executive KMP remuneration against relevant 
peers, being ASX listed companies that are relative in size, structure and industry to that of carsales. The Company 
accepts that while this peer group is small, it is the most relevant group from which the competition for talent arises. 
Increasingly, the Company also considers global competitors for talent to be relevant but has focused on companies with 
an Australian presence for the purpose of this remuneration framework in the current year. 
In FY21, the Board engaged Ernst & Young as its independent Remuneration Advisors. While carsales sought input from 
Ernst & Young, no remuneration recommendations, as defined by the Corporations Act 2001, were provided by our 
Remuneration Advisors. External advice is used as a guide only and does not serve as a substitute for Directors’ thorough 
consideration of remuneration outcomes. 
2.2 Remuneration Mix (percentage of total remuneration)
Within the remuneration framework, a focus has been on strengthening the levels of performance-based remuneration. 
As such, our remuneration mix (at maximum) includes at least 50% variable pay.
The figure below shows the remuneration mix at maximum opportunity for FY21, comprising Fixed Remuneration,  
STI cash, STI deferred and LTI granted.
The actual remuneration mix will vary based on Group and individual performance each year.
2.3 Timeline for Delivery of Remuneration
The diagram below provides a summarised timeline of when the FY21 remuneration opportunity is delivered.
Fixed Remuneration
Base salary/Super (100%)
Short-Term Incentive
Cash (75%)
Deferred performance 
rights (25%)
Long-Term Incentive
Performance rights/
Options (100%)
Performance Year
Year 1
Year 2
Year 3
38
Fixed RemunerationMD & CEOMD AustraliaMD InternationalCFOSTI CashSTI DeferredLTI33%27%9%8%31%40%24%28%48%27%9%16%45%24%8%23%carsales Annual Report 20213. Remuneration Outcomes and Link to Performance 
One of the key principles of the Company’s remuneration framework is to align Executive KMP remuneration outcomes 
with Company performance. This section provides a summary of the Company’s five-year financial performance outcomes 
and the link to remuneration outcomes over this period. 
3.1 Company Five-year Financial Performance 
The Company’s financial performance over the past five years along with how that performance has translated to shareholders 
in the form of earnings per share (EPS) and total shareholder return (TSR) is demonstrated in the graphs below. 
Remuneration Performance Measures
Look through1 Revenue1 ($m)
Look through EBITDA ($m)1
Adjusted EPS and KMP remuneration
500
400
300
200
100
0
CAGR 8%
412.6
20%
385.0
15%
85%
80%
396.7
22%
78%
325.7
11%
89%
439.4
24%
76%
FY17
FY18
FY19
FY20
FY21
250
200
150
100
50
0
CAGR 9%
207.2
12%
215.2
15%
88%
85%
207.2
18%
82%
178.8
11%
89%
248.2
19%
81%
FY17
FY18
FY19
FY20
FY21
)
s
t
n
e
c
(
S
P
E
d
e
t
s
u
d
A
j
80
60
40
20
0
10
61.5 
8
52.4 
53.4 
56.4 
48.1 
FY17
FY18 FY19 FY20 FY21
%
o
i
t
a
R
6
4
2
carsales Domestic
carsales International
carsales Domestic
carsales International
Adjusted EPS
KMP % of Adjusted NPAT
Dividend and payout ratio
Share price year end ($)
Cumulative TSR (last 5 years)
Other Performance Metrics
)
s
t
n
e
c
(
S
P
D
50
40
30
20
10
0
44.2
45.5
47.0
47.5
40.2
FY17
FY18
FY19
FY20
FY21
100
25.0
%
o
i
t
a
R
90
80
70
60
20.0
15.0
10.0
11.5
19.8
17.5
15.1
13.5
5.0
0.0
FY17
FY18
FY19
FY20
FY21
80%
60%
40%
20%
0%
-20%
76%
56%
47%
15%
FY17
FY18
FY19
FY20
FY21
Dividend
per share
Dividend payout
ratio (%)
Dividend per share
carsales
ASX200 Total Returns
Five-year Incentive Outcomes
Executive KMP Remuneration Outcomes
STI outcome (average % of maximum)
LTI vesting outcome (% of maximum)
FY17
55.1%
0.0%
FY18
85.3%
72.9%
FY19
31.9%
49.4%
FY20
28.0%
76.0%
FY21
100.0%
30.0%
1.   carsales “look through” methodology: For equity accounted associates and consolidated subsidiaries, add the total revenue or EBITDA for the period of ownership 
within the reporting period multiplied by the % ownership over the period. Some “look through“ numbers involve the disclosure of non-IFRS information.
39
carsales Annual Report 2021REMUNERATION REPORT 
 
 
 
 
REMUNERATION REPORT 2021 CONTINUED
3.2 Executive KMP Realised Remuneration Snapshot – FY21
The table below provides actual amounts received by the Executive KMP for FY21. This table is an additional disclosure to 
those required under the Australian Accounting Standards and the Corporations Act 2001. It has been provided to assist 
shareholders in understanding realised outcomes. 
Name
Executive KMP
Cameron McIntyre
Ajay Bhatia
Paul Barlow
William Elliott5
Total FY21
Total FY20
Year
FY21
FY20
FY21
FY20
FY21
FY20
FY21
FY20
Fixed 
remun-
eration1 
$
 1,500,000 
 1,349,000 
 850,000 
 807,500 
 619,500 
 588,525 
 450,000 
 144,487 
 3,419,500 
 2,889,512 
Cash STI 
earned2 
$
 1,241,325 
 259,434 
 525,000 
 136,500 
 345,945 
 88,465 
 243,750 
 36,750 
 2,356,020 
 521,149 
Vested 
deferred  
STI3 
$
 96,864 
 120,330 
 50,961 
 53,149 
 33,039 
 40,359 
 13,713 
 -   
 194,577 
 213,838 
Vested  
LTI4 
$
 868,620 
 1,575,022 
 225,199 
 441,001 
 128,685 
 252,007 
 19,301 
 37,805 
 1,241,805 
 2,305,835 
Total 
$
 3,706,809 
 3,303,786 
 1,651,160 
 1,438,150 
 1,127,169 
 969,356 
 726,764 
 219,042 
 7,211,902 
 5,930,334 
1.   Fixed remuneration earned in the financial year (base salary and superannuation). FY20 figures reflect a 20% reduction in Fixed Remuneration for the months of 
April 2020 to June 2020. 
2.   Cash STI earned in relation to performance under the STI plan during the financial year.
3.   Vested deferred STI is the value of deferred STI earned as a result of performance in the prior financial year, subject to a restriction period that ends in  
August 2021. The STI value is calculated as the number of rights that vested multiplied by the 30 June 2021 closing share price (30 June 2020 closing share price  
for the FY20 financial year). 
4.   Vested LTI is the value of performance rights and options that vest in August 2021. Values are calculated as the number of rights and options received multiplied  
by the 30 June 2021 closing share price (30 June 2020 closing share price for the FY20 financial year), less the exercise cost of converting options to shares.  
For example, FY21 is reported as the FY19 LTI grant which vested in August 2021.
5.   William Elliott commenced as KMP effective 16 January 2020. Pro rata Fixed Remuneration figures provided from 16 January 2020 to 30 June 2020. The FY20 STI 
figure represents the full FY20 STI figure paid.
3.3 Fixed Remuneration Outcomes
Fixed remuneration is generally positioned between the median and the 75th percentile of the relevant market, which 
allows flexibility required to attract and retain high calibre Executives. The annual fixed remuneration entitlements of the 
Executive KMP for FY21 is set out below:
Name
Cameron McIntyre
Ajay Bhatia
Paul Barlow
William Elliott
Annual fixed remuneration from  
1 July 2020 to 30 June 2021 
$
1,500,000
850,000
619,500
450,000
Actual fixed remuneration paid to members of the Executive KMP is shown in the remuneration tables in section 3.2 of 
this report. 
Within the FY21 annual review, effective 1 July 2020, the CEO’s fixed remuneration increased by 5.6%, recognising strong 
performance within the role and better market alignment. The CFO was also allocated an increased fixed remuneration  
increase of 28.6%, recognising an established track record of strong performance in the role and as such, better 
alignment to market to assist in retention. A benchmarking exercise was undertaken in FY21.
40
carsales Annual Report 20213.4 Short-Term Incentive Plan – Key Features and Outcomes
The key features of the STI plan for the year ended 30 June 2021 are detailed in the table below. 
Feature
Description
Performance 
period
STI Opportunity
Approach
Eligible Executive KMP’s participate in the annual STI plan with an earning opportunity that is ‘at 
risk’ subject to specific pre-determined Group and individual performance measures being met. All 
performance measures chosen support the delivery of our strategy and create sustainable value 
for all stakeholders. 
Aligned with the financial year, 1 July 2020 to 30 June 2021.
The STI opportunity varies in accordance with role size, complexity and direct accountability. 
Market benchmarking references are also taken into consideration. The maximum (capped) 
opportunity for award represents outstanding levels of performance. Executive KMP capped levels, 
referenced as a percentage of Fixed Remuneration (FR) are:
Role
CEO
Other Executive KMP
Maximum (cap)
110% of Fixed Remuneration
Between 72% to 82% of Fixed Remuneration
Delivery of 
award
Performance 
measures and 
weightings
The STI award is delivered 75% in cash and 25% in equity (performance rights) that is deferred for 
an additional 12 months subject to a continued service condition. No dividends are payable until 
the performance rights vest into ordinary shares at the conclusion of the 12-month hold period.
The STI plan incorporates both financial and non-financial performance measures. The performance 
measures and their relative weightings are:
Category
Financial
Non-financial
Measures
Look through revenue
Look through EBITDA
Strategic and individual objectives 
People & Culture
Weighting
35%
35%
20%
10%
These measures are calculated on a constant currency basis to remove the effect of fluctuations in 
FX rates when assessing performance outcomes.
A minimum performance threshold must be achieved in the performance period prior to any 
award vesting. The threshold and maximum performance for FY21 have been set as follows:
Measure
Look through revenue
Look through EBITDA
Threshold
3.0% CAGR
3.0% CAGR
Maximum
10.0% CAGR
13.0% CAGR
Performance 
threshold and 
maximum
41
carsales Annual Report 2021REMUNERATION REPORTREMUNERATION REPORT 2021 CONTINUED
Feature
Selection of 
Performance 
Measures
Approach
Financial Measures:
Look through revenue
Look through revenue is the ordinary revenue 
from continuing operations reported for the 
consolidated Group, adjusted for the ownership 
percentage held by the group of consolidated 
subsidiaries, and adding in the Group’s 
ownership share of the underlying revenue  
for equity accounted associates. 
Look through Earnings Before Interest, 
Tax, Depreciation and Amortisation 
(EBITDA)
Look through EBITDA is the Group earnings 
before interest, tax, depreciation and 
amortisation, adjusted for the ownership 
percentage held by the group of consolidated 
subsidiaries, and adding in the Group’s 
ownership share of the underlying EBITDA  
for equity accounted associates.
The Board decided to change one of the financial measures from Adjusted NPAT to look through 
EBITDA with effect from the FY21 year. In consideration of the impacts from COVID-19, cashflow 
protection has been a key focus for the business. As such, the Board determined that look 
through EBITDA was the right objective to reflect this focus and align the plan measures to a 
metric that Executive KMP’s could directly influence. The financial performance outcomes are 
provided within the STI outcomes of the report.
Non-financial measures within the plan recognise the importance of key strategic priorities and 
employee engagement in achieving business transformation. The Board decides on pre-determined 
strategic performance objective targets at the beginning of the performance period, which are 
linked to our longer-term strategy and value creation for our shareholders. The strategic objective 
outcomes are provided within the STI outcomes section of the report.
For each measure, there is a minimum threshold of performance required to be met before any 
pay-out is awarded for that portion of the STI. 
An incremental scale applies in accordance with achievement of financial measures, with the 
intention to motivate and fairly reward exceptional performance outcomes. The achievement  
of non-financial performance measures is assessed through a rating scale, with Satisfactory 
performance allocated 50%, Above Expectations allocated 75% and Exceptional 100%. 
Link of 
performance  
and reward
Maximum 100%
Threshold 50%
(Non-financial)
Threshold 25%
(Financial)
Minimum 0%
Threshold
Stretch
Financial
Non-financial
Cessation of 
employment
If an Executive KMP ceases employment with the Company prior to any awards being paid, unless 
the Board determines otherwise, the Executive KMP will forfeit any awards to be paid for the 
performance period.
Performance outcomes against STI Measures for FY21
STI outcomes are calculated using a performance scorecard with 70% weighting on financial measures and 30%  
weighting on non-financial measures. All outcomes are measured on Group performance with the exception of one  
individual strategic objective.
42
carsales Annual Report 2021The Board’s assessment of the CEO’s performance in the 2021 financial year is outlined below.
Measure
Weight Threshold Maximum
Actual 
Performance
Payout  
(as a % of 
Maximum)
Commentary
Financial
Look through 
revenue
Look through 
EBITDA*
Strategic
Ways of 
working
35%
$409m
$436m
$439m
35%
$208m
$228m
$242m
35% of  
the 35%
35% of  
the 35%
•  Strong performance achieved, 
well above threshold 
•  Strong performance achieved, 
well above threshold 
10%
Exceptional
10% of  
the 10%
•  Implementation of new framework 
for all new business cases 
including approval processes by 
December 2020. Adhered to for 
all initiatives.
•  Successful implementation of  
new ‘Tribe’ structure in Product & 
Technology with aligned Objectives 
& Key Results by June 2021.
•  Employee Opinion Survey (EOS) 
collaboration score was 66%  
from a target of >60%, under  
a new post COVID-19 remote  
working in/out of office. A 10% 
increase in collaboration score 
from the prior EOS in 2019.  
The collaboration rating is 
independent from the overall 
Company engagement rating.
•  Organic growth in international 
businesses including South Korea 
and Brazil during a challenging 
period within global marketplaces 
due to COVID-19, as well as 
successful acquisition of 49% 
interest in Trader Interactive. 
Exceptional
10% of  
the 10%
10%
Individual KPI: 
International 
growth 
– Digital 
Marketplaces
People
Engagement 
and Sentiment 
10%
Exceptional
10% of  
the 10%
•  Achieved an EOS rating of 72%, 
above target of 71%.  
•  Recognised as a Workforce 
Gender Equality Agency Employer 
of Choice, and certified as a  
Great Place To Work®.
•  Strong leadership and visibility 
throughout a year of challenging 
events, achieving a 95% favourable 
rating from the team regarding 
their confidence in leadership’s 
response to the COVID-19 
pandemic.
43
Total
100%
* These financial measures exclude the impact of JobKeeper 
100% of  
the 100%
carsales Annual Report 2021REMUNERATION REPORTREMUNERATION REPORT 2021 CONTINUED
The Board assessed the achievement of all other Executive KMP’s individual performance component outcomes and 
determined all had exceeded performance expectations. As mentioned above, this component of the plan is the only 
objective that is assessed on an individual performance basis and accounts for 10% weighting within the overall plan. 
Overall STI Financial Outcomes
The following table provides the FY21 STI outcomes awarded to Executive KMP. Under the FY21 STI plan, 25% of  
the awarded STI is provided in equity with vesting deferred for an additional 12 months subject to a continued  
service condition.
2021
Cameron McIntyre
Ajay Bhatia
Paul Barlow
William Elliott
Number of performance rights to be awarded is based on the 20 day VWAP June 21’
Actual STI 
awarded 
$
1,655,100
700,000
461,260
325,000
75% 
Cash 
$
1,241,325
525,000
345,945
243,750
25% 
Deferred  
in Equity 
$
413,775
175,000
115,315
81,250
Number of 
performance 
rights awarded
21,164
8,951
5,898
4,156
STI 
Maximum 
$
1,655,100
700,000
461,260
325,000
STI actual 
as a %  
of STI 
Maximum 
%
100%
100%
100%
100%
2020 Deferred STI Outcome
The 2020 deferred STI will qualify to vest upon release of this Annual Report to the ASX by the Board. The table below 
provides the award value based on the accounting Black Scholes valuations, as well as the cash value to each Executive 
KMP of their STI based on the 30 June 2021 share price.
2021
Cameron McIntyre
Ajay Bhatia
Paul Barlow
William Elliott
DSTI value  
(Black Scholes)
DSTI value  
(30 June 2021 share price)
Vested 
$
87,220
45,887
29,749
12,348
Vested 
%
100%
100%
100%
100%
Vested 
$
96,864
50,961
33,039
13,713
Vested 
%
100%
100%
100%
100%
3.5 FY19-21 Long-Term Incentive Plan – Key Features
Feature
Approach
Description
Opportunity
Eligible Executive KMP’s participate in the LTI plan, with an opportunity that is ‘at risk’ subject  
to specific pre-determined Group performance measures being met over a three-year period.  
The plan is designed to align Executive KMP’s interests with those of shareholders. 
The LTI opportunity reflects accountabilities and influence over the Company’s long-term 
performance within each role. Market benchmarks are also referenced in determining the LTI 
opportunity. The maximum face value of LTI that can be granted, referenced as a percentage of 
Fixed Remuneration (FR) is:
Role
CEO
Other Executive KMP
Maximum (cap)
90% of Fixed Remuneration
Between 7% and 41% of Fixed Remuneration
Performance is measured over three financial years. The expiry date of the award is fifteen years 
from the grant date.
Performance 
and vesting 
period
44
carsales Annual Report 2021Feature
Approach
Delivery 
Allocation 
approach
Performance 
measures and 
weightings 
The number of performance rights and options granted for the FY19-FY21 plan are allocated  
as follows: Seventy percent (70%) of the opportunity is granted as performance rights (PRs),  
with vesting subject to financial performance measures and ongoing service. The remaining 30%  
is granted as options, with vesting subject to strategic objectives being met and ongoing service.  
No dividends are paid during the performance period, until the rights or options vest and  
are exercised.
In FY21 the Board decided to simplify the FY21-23 LTI plan to have only one equity vehicle, rather than 
two. As such, one hundred percent (100%) of the opportunity will be granted as performance rights (PRs), 
with vesting subject to financial metrics and strategic objectives being met as well as ongoing service. No 
dividends are paid during the performance period, until the rights vest. 
The number of performance rights and options granted are calculated as follows:
$ FR
(At time of 
grant)
x
Award face value
(% FR)
÷
$ Share price 
(Performance rights) 
=
Number of PRs 
(70% of Award)
$ Black Scholes price 
(Options)
=
Number of Options 
(30% of Award)
The share price used was the Volume Weighted Average Price of the Company’s ordinary shares for 
the 20 trading days up to and including 30 June 2021.
The performance measures and their relative weightings are:
Category
Financial
(PRs)
Strategic
(Options)
Measures
Look through revenue
Adjusted EPS
Growth in international business performance metrics that 
reflect the strategic importance of this segment to the Group  
as a whole
Growth in Australian classified and non-classified automotive 
products and services, reflecting the importance of the 
diversification of the Group’s traditional product set
Achieve specified milestones which relate to projects that 
address developments within the automotive industry
Weighting
35%
35%
10%
10%
10%
45
carsales Annual Report 2021REMUNERATION REPORTREMUNERATION REPORT 2021 CONTINUED
Feature
Approach
Performance 
Threshold and 
Maximum
A minimum performance threshold must be achieved in the performance period prior to any award 
vesting. The threshold and maximum performance for FY19-21 and other currently operating LTI 
plans (for further information) have been set as follows:
Year
FY19-21
FY20-22
FY21-23
Measure
Look through revenue
Adjusted EPS
Look through revenue
Adjusted EPS
Relative TSR
Adjusted EPS
Threshold
5.0% CAGR
5.0% CAGR
3.0% CAGR
3.0% CAGR
Maximum
10.0% CAGR
10.0% CAGR
10.0% CAGR
10.0% CAGR
50th percentile 75th percentile
10.0% CAGR
3.0% CAGR
Financial metrics used exclude corporate activity (such as acquisitions) made after the AGM notice 
date, with the exception of any disposal of businesses or acquisitions of additional equity stakes in 
any existing businesses, where the CAGR targets will be altered to maintain the underlying CAGR 
growth rates targeted for the financial year. The Board retains discretion to adjust the CAGR growth 
rates to include the impact of any strategically important acquisitions made during the performance 
period, such that management is not materially advantaged or disadvantaged from entering into 
further acquisitions when it is in shareholders’ interests to do so.
Strategic Targets: The release of targets that were used to assess performance will be provided 
upon completion of each three-year performance period, due to competitive advantage information 
being withheld.
Vesting 
Schedule
Performance Level
Financial
Below Threshold
Between Threshold and Maximum: Both Look through  
revenue and Adjusted EPS
Strategic
Not achieved
Partial achievement 
Full achievement
Vesting %
0% 
From 30% to 100%
0%
50%
100%
46
carsales Annual Report 2021Feature
Approach
Selection of 
Performance 
Measures
Malus and 
Clawback
Ceasing 
Employment
Hedging Policy
Financial Measures:
Adjusted EPS
Adjusted EPS is defined as earnings per share calculated  
by dividing the Adjusted Net Profit After Tax attributable  
to equity holders of the Company during the relevant  
period by the weighted average number of Ordinary  
Shares outstanding during the relevant period. The Board 
also retains discretion to alter the Adjusted EPS hurdle in 
exceptional circumstances to ensure there is no material 
advantage or disadvantage due to matters outside 
management’s influence that would materially affect 
Adjusted EPS. 
Look through revenue
Look through revenue is the ordinary 
revenue from continuing operations 
reported for the consolidated Group, 
adjusted for the ownership 
percentage held by the group of 
consolidated subsidiaries, and adding 
in the Group’s ownership share of 
the underlying revenue for equity 
accounted associates.
The Board believes that the chosen measures ensure alignment of LTI vesting outcomes to 
shareholder interests. In determining the financial measures’ targets, the Board considers the 
historical revenue and earnings performance of the Company, forward looking market consensus 
revenue and earnings expectations, the overall purpose of the award and the long-term best 
interests of the Company. Based on these factors, the Board believes that the growth targets that 
have been set are appropriate in all the circumstances.
Non-financial measures within the plan recognise the importance that key strategic priorities and 
people engagement has in achieving ongoing business transformation and evolution. The Board 
have selected pre-determined strategic performance objectives which are linked to the Company’s 
long-term strategy and are therefore key in improving long-term financial performance and value 
for our shareholders. Key factors in determining these outcomes are delivery on time, on budget 
and contribution to the bottom line.
In FY21, the Board has retained Adjusted EPS as a performance measure within the FY21-23 plan, to 
support alignment with company specific financial outcomes, whilst introducing Relative Total 
Shareholder Return (RTSR) as a new performance measure, to enhance alignment of Executive 
remuneration outcomes with that of shareholders. Additionally, there are three international peer 
companies in the peer group (full listing of peer group provided in the 2020 Notice of Annual 
General Meeting documentation on the Company’s Investors web page).  
If the Board, in its reasonable opinion, determines that a plan participant has engaged in any of  
the following conduct, the Board may declare that all, or some, of the participant’s options or 
performance rights held under the plan are forfeited:
(a)   Cessation of employment, other than for special circumstances, redundancy or by mutual 
agreement between the Board and the participant;
(b)  Material breach of the participant’s obligations to the Company or a Subsidiary;
(c)  Behaviour that brings the Company or Group into disrepute. 
Executive KMPs who leave the Company have 30 days from their date of departure to exercise any 
vested options they may have, unless such departure is under adverse conditions. In exceptional 
circumstances, and at the Board’s discretion, Executive KMP’s may be allowed to retain unvested 
options (from current prior year operating LTI plans) and performance rights in a future period 
when they vest. This would be subject to testing against performance criteria.
The Company’s Equity Plan specifically prohibits a plan participant from entering into any scheme, 
arrangement, agreement (including options and derivative products) or other hedging transaction 
under which the participant may alter or limit the economic benefit or risk to be derived from 
options, irrespective of future changes in the market price of any Company shares. Where a plan 
participant enters, or purports to enter, into any such scheme, arrangement or agreement without 
prior authorisation from the Company, all options will immediately lapse.
47
carsales Annual Report 2021REMUNERATION REPORTREMUNERATION REPORT 2021 CONTINUED
Feature
Approach
Change of 
Control
While the Board maintains discretion in relation to unvested options and performance rights, the 
default treatment for unvested options subject to performance conditions is that a pro-rata number 
will vest based on the extent to which applicable performance conditions have been satisfied.  
For unvested options and performance rights subject to only continuing service conditions, the 
pro-rata number will vest based on the proportion of the period that has lapsed.
There are currently three years of unvested LTI awards with performance periods that include the 2021 financial year. 
Financial year of grant 
FY19-21
FY20-22
FY21-23
 Performance period
1 July 2018 – 30 June 2021
1 July 2019 – 30 June 2022
1 July 2020 – 30 June 2023
Performance year to 
determine vesting
FY21
FY22
FY23
Vesting dates
August 2021
August 2022
August 2023
FY19-21 Performance outcomes against LTI Measures 
LTI performance and awarded outcomes
The Board’s assessment of performance against the FY19-21 LTI performance measures is outlined below.
Weighting
Performance 
outcome
Vesting 
outcome
Commentary
Measure
Financial
Look through revenue
Adjusted EPS
35%
Achieved
35%
Not achieved
0% of  
the 35%
0% of  
the 35%
•  Below threshold performance achieved.
•  Above threshold performance achieved, 
however a minimum gate threshold for 
both financial metrics needs to be 
achieved prior to any award vesting. 
Strategic
Growth in international 
business performance metrics 
that reflect the strategic 
importance of the segment  
to the Group as a whole.
Growth in Australian classified 
and non-classified automotive 
products and services, 
reflecting the importance of 
the diversification of the 
Group’s traditional product set.
Achieve specified milestones 
which relate to projects that 
address the development of 
the automotive industry.
10%
Full  
achievement
10% of  
the 10%
10%
Full  
achievement
10% of  
the 10%
10%
Full  
achievement
10% of  
the 10%
•  The international portfolio has been 
highly profitable throughout FY19-21,  
with the business achieving double digit 
growth on the following metrics: Revenue 
(15%), EBITDA (18%) and traffic (10%).
•  Delivered a renewed focus on new cars 
via a showroom re-development which 
resulted in an increase in revenue  
(15% CAGR) and leads (10% CAGR). 
Strong growth in this segment on both 
of those metrics over the three-year 
period has been achieved.
•  Successfully researched and developed 
the Placie business on time and on 
budget – with delivery of MVP to market 
in FY21.
Total
100%
30% of 
the 100%
48
carsales Annual Report 20214. Remuneration Governance 
The Board has ensured robust governance processes are in place for remuneration matters within the Company.  
The below diagram provides a summary of the remuneration governance framework. 
Board
The Board takes guidance and reviews recommendations from the People and Culture Committee and makes 
decisions on remuneration strategy and outcomes for Executive KMP and Non-Executive Directors. 
People and Culture Committee
The People and Culture Committee reviews recommendations made by management where  
appropriate and makes recommendations to the Board on remuneration and other terms of employment  
applicable to Executive KMP and Non-Executive Directors. In addition, the People and Culture Committee  
will facilitate an efficient mechanism for examination of the selection and appointment practices  
of the Company as well as cultural, diversity and inclusion practices. 
Management
The CEO makes recommendations  
to the People and Culture  
Committee on performance  
and remuneration outcomes for  
direct reports.
Management may attend Committee 
meetings as required, however do not 
participate in formal discussions or 
decision making involving their own 
remuneration. 
Independent remuneration  
advisors
The People and Culture Committee 
may engage independent 
remuneration advisors if needed to 
assist the Board in making 
remuneration decisions.  
Any advice is used as one of  
many factors taken into 
consideration by the Board. 
Other Board committees
The Risk Management Committee 
and Audit Committee may advise 
the People and Culture Committee 
on relevant risk and reputation or 
relevant financial outcome matters 
that arise. 
Further information on the purpose and duties of the People and Culture Committee is contained in its Charter, which is 
available from the Company’s investor website: shareholder.carsales.com.au.
4.1 Engagement with shareholders and proxy advisors 
This year, members of the Board have proactively engaged with several of its largest shareholders many times during the 
year. Meetings with proxy advisors have also occurred on a regular basis to try to ensure they have a good understanding 
of the Company’s remuneration structure and decisions, and are in a position to provide insightful advice to their clients. 
The Company views these meetings as an opportunity to receive valuable feedback on issues of importance to its 
shareholders and to ensure it is across the trends being seen in the market.
Over the course of FY21, representatives of the Company met with the following proxy advisors:
•  Ownership Matters;
•  CGI Glass Lewis;
•  ACSI – Australian Council of Superannuation Investors; and
•  ISS.
49
carsales Annual Report 2021REMUNERATION REPORTREMUNERATION REPORT 2021 CONTINUED
5. Executive KMP Statutory Remuneration Disclosure
5.1 Accounting based benefits
The table below has been prepared in accordance with the requirements of the Corporations Act 2001 and relevant 
Australian Accounting Standards. The figures provided under the share-based payments columns are based on 
accounting values and do not reflect actual cash amounts received by members of the Executive KMP in FY21.
Short-term 
benefits
Post 
employ-
ment
Long-
term 
benefits
Share-based payments
Salary 
and fees
$
Cash STI
$
Year
Name
Executive Director
Cameron McIntyre FY21  1,478,306  1,241,325 
 259,434 
FY20  1,327,997 
Other Senior Executives
Ajay Bhatia
Paul Barlow
FY21  828,306 
FY20  786,497 
FY21  597,806 
FY20  567,522 
FY21  428,306 
FY20  134,767 
 525,000 
 136,500 
 345,945 
 88,465 
 243,750 
 36,750 
Total KMP FY21 FY21  3,332,724  2,356,020 
Total KMP FY20 FY20  2,816,783   521,149 
William Elliott1
Super-
annuation
$
Long 
Service 
Leave
$
Deferred 
STI 
$
LTI 
perform-
ance  
rights 
$
LTI 
options
$
Other
$
Total
$
 21,694 
 21,003 
 39,462 
 43,180 
 262,235 
 92,021 
 680,644 
385,512 
 395,480 
 198,314 
 -   
 -   
 4,119,146 
 2,327,461 
 21,694 
 21,003 
 21,694 
 21,003 
 21,694 
 9,720 
 86,776 
 72,729 
 26,865 
 22,685 
 6,526 
 13,454 
 17,181 
 5,084 
 237,529 
 115,410 
154,170 
 44,332 
 104,399 
 75,799 
88,451 
 31,111 
 50,100 
 49,107 
 4,798 
 6,178 
 90,034  502,551   1,072,672 
 632,931 
 84,403 
 173,642 
 93,847 
 79,894 
 53,627 
 45,888 
 5,044 
 2,407 
 547,998 
 326,503 
 1,848,651 
 -   
 1,245,081 
 -   
 1,205,796 
 -   
 855,894 
 -   
 815,182 
 -   
 -   
 199,704 
 -    7,988,775
 4,628,140 
 -   
1.   William Elliott commenced as KMP effective 16 January 2020. Pro rata Fixed Remuneration figures provided from 16 January 2020 to 30 June 2020. The STI cash figure 
represents the full FY20 STI figure paid.
6. Executive KMP Service Agreements
All Executive KMP have service agreements determining fixed remuneration (cash salary and superannuation),  
and performance based variable reward, comprising STI opportunity and participation in the Company’s LTI Plan.  
They have no fixed employment terms and no special termination payment conditions. All agreements provide for 
dismissal due to gross misconduct. The termination notice period is six months by either party and there is a six month 
non-compete period. 
7. Executive KMP Equity Disclosures
7.1 STI and LTI payments (cash, options and performance rights) achievement against  
maximum entitlement
All Executive KMP received grants that were equal to or less than their maximum potential STI entitlements. The relative 
proportions of remuneration which are linked to performance and those that are fixed based on the accounting values 
table in section 5.1 are as follows:
Cash salary and 
superannuation
2020 
%
2021 
%
At risk – STI
2020 
%
2021 
%
At risk – DSTI
2020 
%
2021 
%
At risk – LTI
2020 
%
2021 
%
37
47
52
57
60
66
70
76
31
29
29
30
11
11
10
18
6
6
6
6
4
4
4
3
26
18
13
7
25
19
16
3
Name
Executive Director
Cameron McIntyre
Other Senior Executives
Ajay Bhatia
Paul Barlow
William Elliott
50
carsales Annual Report 2021-
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51
carsales Annual Report 2021REMUNERATION REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REMUNERATION REPORT 2021 CONTINUED
Notes to table on previous page:
1.  $0.00 exercise price represents performance rights.
2.  Percentage of the available grant that vested in the financial year.
3.  Percentage of the available grant that was forfeited due to not meeting the service and performance criteria set.
4.   When exercisable, each option is convertible into one ordinary share upon payment of the exercise price by the option holder, provided that the option holder 
complies with the rules of the carsales.com Ltd Employee Option Plan. Performance rights will automatically be converted to one ordinary share upon the vesting 
date provided the holder complies with the rules of carsales.com Ltd Employee Option Plan.
5.   No options and performance rights will vest if the conditions are not satisfied, hence the minimum value of the options and performance rights yet to vest is nil.  
The value of the options and performance rights yet to vest has been determined as the amount of the grant date fair value of the options and performance rights  
that is yet to be expensed. Options and performance rights not exercised expire at the earliest of (a) the expiry date applicable to the option or performance rights,  
(b) 30 days post the employee ceasing to be employed by carsales.com Ltd, (c) where EPS or RTSR vesting conditions are not met at the relevant date, or (d) where 
there has been a special circumstance, then within 90 days after that special circumstance has occurred or as specified by the Board.
Further information on the options and performance rights is set out in Note 26 to the financial statements.
7.3 Shares provided on exercise of options and performance rights
Details of ordinary shares in the Company provided as a result of the exercise of options by each member of the 
Executive KMP are set out below.
Number of 
ordinary shares 
issued on 
exercise of 
options and 
performance 
rights during  
the year
Date of exercise 
 of options and 
 performance 
rights
Value at  
exercise date* 
$
Cost to exercise 
options 
$
Net benefit 
$
Aug-20
 253,242 
 5,291,977 
(2,336,910) 
 2,955,067 
Aug-20
Aug-20
Aug-20
Sep-20
 48,606 
 28,338 
 3,910 
 3,636 
 1,013,713 
 584,613 
 78,278 
 75,011 
(368,178) 
(210,389) 
(31,560) 
(44,468) 
 645,535 
 374,224 
 46,718 
 30,543 
Name
Executive 
Director
C McIntyre
Other Senior 
Executives
A Bhatia
P Barlow
W Elliott
W Elliott
*  The value at the exercise date of options and performance rights that were granted as part of remuneration and were exercised during the year has been 
determined as the intrinsic value of the options and performance rights at that date.
7.4 Equity holdings
The number of shares in the Company held during the financial year by Executive KMP, including their personally related 
parties, are set out below. There were no shares granted during the reporting period as compensation.
Received during 
the year on the 
exercise of 
options/rights
Balance  
1 July 2020
Other changes 
during the year
Balance  
30 June 2021
 230,985 
 253,242 
(155,835) 
 328,392 
 44,109 
 64,734 
 632 
 48,606 
 28,338 
7,546
(23,620) 
(1,434) 
(3,164) 
 69,095 
 91,638 
 5,014 
Name
Executive Director
C McIntyre
Other Senior Executives
A Bhatia
P Barlow
W Elliott
52
carsales Annual Report 20217.5 Shares under option and performance rights
Unissued ordinary shares of carsales.com Ltd under option at the date of this report are as follows:
Date options/rights granted
Oct-16
Oct-17
Oct-18
Oct-18
Oct-19
Oct-19
Aug-20
Oct-20
Expiry date
Oct-31
Oct-32
Oct-33
Oct-33
Oct-34
Oct-34
Aug-33
Oct-35
Issue price  
of shares  
$
12.23
11.41
14.87
0.00
13.54
0.00
0.00
0.00
Number under 
options
 88,221 
 51,491 
 426,452 
 - 
 285,056 
 - 
 - 
 - 
851,220
Number under 
performance 
rights
 - 
 - 
 - 
 152,563 
 - 
 153,938 
 14,461 
 201,820 
522,782
No option or performance rights holder has any right under the options or performance rights to participate in any other 
share issue of the Company. No options or performance rights have been issued post 30 June 2021.
7.6 Shares issued on the exercise of options and performance rights
The following ordinary shares of carsales.com Ltd were issued during the year ended 30 June 2021 on the exercise of 
options granted under the carsales.com Ltd Employee Option Plan. No amounts are unpaid on any of the shares. 
Date options and performance rights exercised
Aug-20
Aug-20
Sep-20
Oct-20
Oct-20
Nov-20
Mar-21
Apr-21
May-21
Jun-21
Issue price  
of shares  
$
0.00
10.24 - 12.23
10.24 - 12.23
0.00
10.24 - 11.41
10.24 - 12.23
11.41
11.41
11.41
11.41 - 12.23
Number  
of  shares
128,050
347,208
22,948
16,561
10,254
8,845
1,422
1,383
422
3,662
8. Non-Executive Director Fees
Non-Executive Directors receive fees within an aggregate Directors’ fee pool limit, which is periodically proposed  
for approval by shareholders. The maximum payable to be shared by all Non-Executive Directors currently stands at 
$1,500,000 per annum. The current base remuneration pool was approved by shareholders at the Annual General 
Meeting held on 23 October 2015.
Fees and payments to Non-Executive Directors are determined by the demands that are made on their time, as well as 
their responsibilities. The annualised fees paid to the Board are below the $1,500,000 pool approved by shareholders.  
A review of Non-Executive Directors fees was made during FY21, taking into consideration the market rates for similar 
positions at relevant Australian organisations of comparable size and complexity. The last review of fees was in March 
2018. It was determined that an increase of 5% to base Director fees and an 8.8% uplift to the Chair fee was required in 
order to fairly compensate Non-Executive Directors for their services.
53
carsales Annual Report 2021REMUNERATION REPORTREMUNERATION REPORT 2021 CONTINUED
The following fee table applies:
Appointment
Chair fee
Base Director fee
Committee Chair fee
Committee Member fee
1 July 2020  
fee table 
$
340,000
140,000
35,000
15,000
1 January 2021  
fee table 
$
370,000
147,000
35,000
15,000
Minimum Shareholding Requirements
The Company requires all Board members to hold the equivalent of one year’s base Director’s fees in equity after 24 months’ 
Board membership. All Board members currently meet this requirement.
8.1 Accounting based benefits
The table below has been prepared in accordance with the requirements of the Corporations Act 2001 and relevant 
Australian Accounting Standards. The figures provided under the share-based payments columns are based on 
accounting values and do not reflect actual cash amounts received by Non-Executive Directors in FY21.
Short-term 
benefits
Post 
Employ-
ment
Long-
term 
benefits
Share-based payments
Salary 
and fees
$
Cash STI
$
Super-
annuation
$
Long 
Service 
Leave
$
Deferred 
STI 
$
LTI 
perform-
ance  
rights 
$
LTI 
options
$
Other
$
Total1
$
Name
Year
Non-Executive Directors
Patrick O’Sullivan
Walter Pisciotta
Kim Anderson
Edwina Gilbert
Kee Wong
David Wiadrowski
Total FY21
Total FY20
FY21  333,345 
FY20  302,445 
FY21  144,749 
FY20  134,475 
FY21  176,712 
FY20  164,840 
FY21  190,411 
FY20  177,854 
FY21  158,448 
FY20  147,489 
FY21  171,589 
FY20  168,137 
FY21 1,175,254 
FY20 1,095,240 
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 21,7731 
 20,924 
 13,751 
 12,775 
 16,788 
 15,660 
18,089
 16,896 
 15,053 
 14,011 
 2,774 
 12,363 
 88,228 
 92,629 
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 -   
 355,118 
 -   
 323,369 
 -   
 158,500 
 -   
 147,250 
 -   
 193,500 
 -   
 -   
 180,500 
 -    208,500
 194,750 
 -   
 173,501 
 -   
 161,500 
 -   
 174,363 
 -   
 -   
 180,500 
 -    1,263,482 
 -    1,187,869 
1 Superannuation top up of $78.53 paid due to an underpayment identified within a prior financial year.
54
carsales Annual Report 20218.2 Share holdings
The numbers of shares in the Company held during the financial year by each Director of carsales.com Ltd, including their 
personally related parties, are set out below.
Name
Non-Executive Directors
P O'Sullivan
W Pisciotta
K Anderson
E Gilbert
K Wong
D Wiadrowski
S Kloss (Alternate) 
Balance  
1 July 2020
Other changes 
during the year
Balance  
30 June 2021
 23,268 
 8,448,298 
 15,539 
 26,761 
 12,795 
 4,100 
 2,774,500 
 3,329 
 51,692 
 2,690 
 4,633 
 1,831 
 5,900 
 - 
 26,597 
 8,499,990 
 18,229 
 31,394 
 14,626 
 10,000 
 2,774,500 
8.3 Other transactions 
Conflicts and transactions with KMP are handled in accordance with the Board Charter available at http://shareholder.
carsales.com.au/Investor-Centre/. 
(i) Directors of carsales.com Ltd
W Pisciotta and S Kloss are shareholders of Pentana Solutions Pty Ltd, which has a commercial relationship with the 
Company. Mr Pisciotta and Mr Kloss were absent from all Board discussions related to any commercial arrangement of 
Pentana Solutions and only those directors who are independent of Pentana Solutions were involved in the approval of 
the agreement. The total amount paid by carsales to Pentana Solutions Pty Ltd in FY21 was approximately $534,385.
E Gilbert is a Director of automotive dealerships which utilised the Group’s services under terms and conditions no  
more favourable than dealing with other customers at arm’s length in the same circumstances. The total amount paid  
to carsales by automotive dealerships of which E Gilbert is a Director in FY21 was approximately $847,220. E Gilbert did 
not receive any additional benefits to her dealerships from her participation on the Company Board.
55
carsales Annual Report 2021REMUNERATION REPORTOTHER DIRECTORS’ REPORT DISCLOSURES 
Directors
The following persons were Directors of carsales.com Ltd during the financial year and up to the date of this report 
unless indicated otherwise:
Pat O’Sullivan  
Non-Executive Chair 
Cameron McIntyre   Managing Director
Wal Pisciotta  
Non-Executive Director
Kim Anderson  
Non-Executive Director
Edwina Gilbert  
Non-Executive Director
Kee Wong  
Non-Executive Director 
David Wiadrowski   Non-Executive Director 
Steve Kloss  
Alternate Non-Executive Director
The number of full Board meetings attended, and sub-committee meetings attended where a Board member is a 
member of that sub-committee are set out below:
Director name
Full scheduled meetings of 
directors
Short teleconference 
meetings of directors
Ad hoc meetings of 
directors
Pat O’Sullivan 
Cameron McIntyre
Wal Piscotta
Kim Anderson
Edwina Gilbert
Kee Wong
David Wiadrowski 
Steve Kloss (alternate director)
A = Number of meetings held during the time the director held office during the year
B = Number of meetings attended
A
12
12
12
12
12
12
12
12
B
12
12
11
12
12
12
12
11
A
1
1
1
1
1
1
1
1
B
1
1
1
1
1
1
1
0
A
5
5
5
5
5
5
5
5
B
5
5
5
5
4
5
5
3
Director name
David Wiadrowski (Chair)
Kim Anderson
Edwina Gilbert 
Director name
Edwina Gilbert (Chair)
David Wiadrowski
Kee Wong
Director name
Kim Anderson (Chair)
Edwina Gilbert
Kee Wong
Wal Pisciotta
56
Number of Audit Committee 
meetings during tenure
5
5
5
Number of Audit Committee  
meetings attended
5
5
5
Number of Risk Management 
Committee meetings  
during tenure
3
3
3
Number of People and Culture
Committee meetings  
during tenure
5
5
5
5
Number of Risk Management 
Committee meetings attended
3
3
3
Number of People and Culture
Committee meetings attended
5
5
5
4
carsales Annual Report 2021Dividends – carsales.com Ltd
Dividends paid to members during the financial year were as follows:
Final fully franked dividend for the year ended 30 June 2020 of 25.0 cents (2019: 25.0 cents)  
per fully paid ordinary share paid on 7 October 2020 (2019: 9 October 2019).
Interim fully franked dividend for the year ended 30 June 2021 of 25.0 cents (2020: 22.0 cents) 
per fully paid share paid on 21 April 2021 (2020: 15 April 2020)     
2021
$’000
2020
$’000
61,523
61,184
61,597
123,120
53,959
115,143
At the end of the financial year the Directors have recommended the payment of a fully franked final ordinary dividend 
of $63,442,000 (22.5 cents per share) to be paid on 18 October 2021 out of retained earnings at 30 June 2021.
Significant changes in the state of affairs
During the financial year the Company continued to deliver on it’s strategy both domestically and internationally. 
Further details are set out in the Operational and Financial Review on page 27.
Matters subsequent to the end of the financial year
On 12 May 2021, the Group announced it had entered into an agreement to acquire a 49% interest in Trader 
Interactive LLC, a leading platform of branded marketplaces in the United States (“US”), providing digital marketing 
solutions and services across the commercial truck, recreational vehicle, powersports and equipment industries,  
for USD $624.0 million. The transaction is due to complete in early FY22.
carsales will invest alongside existing owners West Street Capital Partners VII, L.P., Eurazeo North America Inc., 
management and employees who collectively own the remaining 51% interest in Trader Interactive. carsales has  
a call option to acquire the remaining interest in Trader Interactive on specified terms.
The acquisition price will be funded by a combination of debt and equity. In May 2021, carsales announced the launch 
of an approximately AUD $600.0 million fully underwritten pro-rata accelerated renounceable entitlement offer (with 
retail rights trading) to fund the acquisition. The entitlement offer was completed in June 2021 resulting in the issue of 
35,298,094 additional ordinary shares and cash raised of AUD $587.3 million (net of transaction costs). The remaining 
purchase price will be funded via an extension of existing debt facilities from existing lenders.
No other matters or circumstances have occurred subsequent to period end that have significantly affected, or may 
significantly affect, the operations of the Group, the results of those operations or the state of affairs of the Group  
or economic entity in subsequent financial years. 
Insurance of officers
During the financial year, carsales.com Ltd paid a premium to insure the Directors and officers of the Company and  
its Australian-based controlled entities. The contract of insurance prohibits disclosure of the nature of the liability and 
the amount of the premium.
Indemnification of Directors and officers
All current Directors and officers are indemnified under a deed of indemnity, insurance and access.
Non-audit services
The Company may decide to employ the auditor on assignments additional to their statutory audit duties where  
the auditor’s expertise and experience with the Company are important. Details of the amounts paid or payable  
to the auditor (PwC) for non-audit services provided during the year are set out below. 
57
carsales Annual Report 2021OTHER DIRECTORS’ REPORT  DISCLOSURESOTHER DIRECTORS’ REPORT DISCLOSURES CONTINUED
The Board of Directors has considered the position and, in accordance with advice received from the Audit Committee, 
is satisfied that the provision of the non-audit services is compatible with the general standard of independence for 
auditors imposed by the Corporations Act 2001. The Directors are satisfied that the provision of non-audit services  
by the auditor, as set out below, did not compromise the auditor independence requirements of the Corporations Act 
2001 for the following reasons:
•  all non-audit services have been reviewed by the Audit and Risk Management Committee to ensure they do not impact 
the impartiality and objectivity of the auditor; and
•  none of the services undermine the general principles relating to auditor independence as set out in APES 110 Code  
of Ethics for Professional Accountants.
During the year the following fees were paid or payable for non-audit services provided by the auditor of the parent 
entity, its related practices and non-related audit firms:
Other assurance services
  Due diligence services
  Other assurance services
Total remuneration for other assurance services
Taxation services
Tax compliance services, including review of Company income tax returns
International tax consulting and tax advice on mergers and acquisitions
Total remuneration for taxation services
Other services
  Other services
Total remuneration for taxation services
Total remuneration for non-audit services 
2021
$’000
697,175
57,320
754,495
136,000
-
136,000
-
-
890,495
2020
$’000
223,000
-
223,000
103,717
130,932
234,649
68,512
68,512
526,161
58
carsales Annual Report 2021 
 
Auditor’s independence declaration
A copy of the auditor’s independence declaration as required under section 307C of the Corporations Act 2001 is set 
out on page 60.
Rounding of amounts
The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 
2016/191, issued by the Australian Securities and Investments Commission, relating to the ‘rounding off’ of  amounts in 
the Director’s Report. Amounts in the Director’s Report have been rounded off in accordance with that Class Order to 
the nearest thousand dollars or, in certain cases, to the nearest dollar.
Auditor
PwC continues in office in accordance with section 327 of the Corporations Act 2001.
Corporate governance report
As allowed under the ASX Corporate Governance Principles and Recommendations (Third Edition) the Company has 
included its report on compliance with the principles in the year to 30 June 2021 in the Corporate Governance section 
of the Investor Centre on the carsales website. The full report can be found at the following URL: https://shareholder.
carsales.com.au/governance/. 
This report is made in accordance with a resolution of Directors.
Pat O’Sullivan 
Chair  
Melbourne 
15 August 2021
Cameron McIntyre 
Managing Director and CEO
59
carsales Annual Report 2021OTHER DIRECTORS’ REPORT  DISCLOSURES   
 
 
 
 
 
 
 
 
 
AUDITOR’S INDEPENDENCE DECLARATION
Auditor’s Independence Declaration
As lead auditor for the audit of carsales.com Limited for the year ended 30 June 2021, I declare that to the best of my 
knowledge and belief, there have been: 
(a)  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and
(b)  no contraventions of any applicable code of professional conduct in relation to the audit.
This declaration is in respect of carsales.com Limited and the entities it controlled during the period.
Lisa Harker 
Partner 
PricewaterhouseCoopers   
Melbourne
15 August 2021
PricewaterhouseCoopers, ABN 52 780 433 757
2 Riverside Quay, SOUTHBANK VIC 3006, GPO Box 1331, MELBOURNE VIC 3001
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au
Liability limited by a scheme approved under Professional Standards Legislation.
60
carsales Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Developing  
world-leading 
technology
61
D
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L
A
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A
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D
E
P
E
N
D
E
N
C
E
A
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D
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S
’
carsales Annual Report 2021 
 
 
 
FINANCIAL STATEMENT CONTENTS
CONSOLIDATED FINANCIAL STATEMENTS
OTHER ASSETS AND LIABILITIES 
Consolidated statement of comprehensive income  63
14.  Trade and other receivables 
15.  Property, plant and equipment 
16.  Leases 
17.  Intangible assets 
18.  Payables and provisions 
GROUP STRUCTURE 
19.  Interests in other entities 
20.  Discontinued operations 
21.  Parent entity financial information 
22.  Deed of cross guarantee 
23.  Related party transactions 
104
105
107
110
114
115
122
123
124
127
ITEMS NOT RECOGNISED 
24.  Events occurring after the reporting period 
128
OTHER 
25.  Remuneration of auditors 
26.  Share-based payments 
27.  Other significant accounting policies 
DIRECTORS’ DECLARATION 
INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF CARSALES.COM LTD 
SHAREHOLDER INFORMATION 
CORPORATE DIRECTORY 
129
130
132
134
135
141
143
Consolidated statement of financial position 
Consolidated statement of changes in equity 
Consolidated statement of cash flows 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
Basis of preparation 
Key estimates and judgements 
Corporate information 
KEY PERFORMANCE
1.  Segment information 
2.  Revenue from contracts with customers 
3.  Other income and expenses 
4.  Earnings per share 
5. 
Income tax 
6. 
 Reconciliation of profit after income tax to  
net cash inflow from operating activities 
FINANCING AND RISK MANAGEMENT 
7.  Borrowings 
8. 
9. 
 Changes in assets and liabilities arising  
from financing activities 
 Financial assets and liabilities and fair  
value measurement 
10.  Financial risk management 
EQUITY 
11.  Contributed equity 
12.  Reserves 
13.  Dividends 
65
66
68
69
69
70
71
74
76
77
79
85
86
87
88
93
99
100
103
62
carsales Annual Report 2021CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
For the Year Ended 30 June 2021
Continuing operations
Revenue from contracts with customers
Total revenue from continuing operations
Expenses
Costs of sale
Sales and marketing expenses
Service development and maintenance
Operations and administration
Earnings before interest, taxes, depreciation and amortisation
Depreciation and amortisation expense
Finance income
Finance costs
Changes in fair value of put options
Share of net profit from associates accounted for using the equity method
Fair value gain arising from discontinuing the equity method
Loss on disposal of subsidiary
Profit before income tax
Income tax expense
Profit from continuing operations
Net result after tax from discontinued operations 
Profit for the year
Other comprehensive income
Items that may be reclassified to profit or loss:
Exchange differences on translation of foreign operations
Remeasurement of post-employment benefit obligations
Movement in net investment hedge (net of tax)
Movement in cash flow hedge (net of tax)
Items that will not be reclassified to profit or loss:
Changes in financial assets at fair value (net of tax) through other 
comprehensive income
Other comprehensive income for the year
Total comprehensive income for the year
Profit for the year is attributable to:
Owners of carsales.com Ltd
Non-controlling interests
Total comprehensive income for the year is attributable to:
Owners of carsales.com Ltd
Non-controlling interests
Total profit for the year is attributable to owners of carsales.com Ltd from:
Continuing operations
Discontinued operations
Notes
2021 
$’000
2020 
$’000
2
 427,164 
 427,164 
394,115
394,115
3
9
19(c)
19(d)
5(a)
20
(21,266)
(69,588)
(38,243)
(56,577)
 241,490 
(40,218)
 608 
(19,291)
-
 3,946 
-
-
186,535
(55,323)
131,212
-
131,212
(32,878)
(72,938)
(29,767)
(56,493)
 202,039 
(36,351)
640
(14,974) 
 7,228 
 4,177 
 9,753 
(472)
172,040
(50,205)
 121,835 
(4,882)
 116,953 
(12,279)
 251 
 17,575 
 25,593 
(32,343)
(983)
3,532
(1,246)
2,139
33,279
3,967
(27,073)
164,491 
89,880
130,704
508
131,212
163,983
508
164,491    
114,668
2,285
116,953
87,572
2,308
89,880
20
130,704
-
130,704
119,943
(5,275)
114,668
63
carsales Annual Report 2021CONSOLIDATED FINANCIAL  STATEMENTSCONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
CONTINUED
For the Year Ended 30 June 2021
Notes
2021 
Cents
2020 
Cents
Earnings per share for profit attributable to the ordinary equity 
holders of the parent entity:
Basic earnings per share
Diluted earnings per share
4
4
Earnings per share for profit from continuing operations, 
attributable to the ordinary equity holders of the parent entity:
Basic earnings per share
Diluted earnings per share
Earnings per share for loss from discontinued operations, 
attributable to the ordinary equity holders of the parent entity:
Basic earnings per share
Diluted earnings per share
52.6
52.5
52.6
52.5
-
-
46.8
46.7
48.9
48.8
(2.1)
(2.1)
The above consolidated statement of comprehensive income should be read in conjunction with the accompanying notes.
64
carsales Annual Report 2021CONSOLIDATED STATEMENT OF FINANCIAL POSITION
As at 30 June 2021
ASSETS
Current assets
Cash and cash equivalents
Trade and other receivables
Derivative assets
Total current assets
Non-current assets
Investments accounted for using the equity method
Financial assets at fair value through other comprehensive income
Property, plant and equipment
Right-of-use assets
Deferred tax assets
Intangible assets
Other receivables
Total non-current assets
Total assets
LIABILITIES
Current liabilities
Trade and other payables
Lease liabilities
Borrowings
Current tax liabilities
Provisions
Contract liabilities
Total current liabilities
Non-current liabilities
Other payables
Lease liabilities
Borrowings
Other financial liabilities
Derivative liabilities
Deferred tax liabilities
Provisions
Total non-current liabilities
Total liabilities
Net assets
EQUITY
Contributed equity
Reserves
Retained earnings
Non-controlling interests
Total equity
Notes
2021 
$’000
Restated 
2020* 
$’000
14
9
19(c)
19(d)
15
16
5
17
14
18
16
7
5
18
16
7
10
10
5
18
11
12
284,004
46,755
33,658
364,417
55,953
49,529
12,186
55,614
17,841
597,734
10,317
799,174
1,163,591
38,862
6,636
35
19,849
9,416
11,384
86,182
245
56,716
43,195
1,172
-
31,775
3,805
136,908
223,090
940,501
179,937
53,042
-
232,979
51,197
40,718
13,760
52,961
15,704
583,186
7,096
764,622
997,601
29,617
6,638
174
18,859
7,600
11,053
73,941
204
54,333
544,070
-
14,179
15,564
3,748
632,098
706,039
291,562
755,357
(21,440)
204,819
1,765
940,501
149,817
(56,253)
197,235
763
291,562
*  Restatement relates to minor adjustment of prior year balances resulting from changes in the interpretation of accounting policies. 
The above consolidated statement of financial position should be read in conjunction with the accompanying notes.
65
carsales Annual Report 2021CONSOLIDATED FINANCIAL  STATEMENTSCONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the Year Ended 30 June 2021
Attributable to owners  
of carsales.com Ltd
Notes
Contributed 
equity 
$’000
149,817
-
Reserves 
$’000
(56,253)
-
Retained 
earnings 
$’000
197,235
 130,704 
Non-con 
trolling 
interests 
$’000
763
 508 
Total 
equity 
$’000
291,562
 131,212 
-
-
-
-
-
-
(12,279)
 251 
 25,593 
 17,575 
-
-
-
-
-
-
-
-
(12,279)
 251 
 25,593 
 17,575 
2,139
33,279
-
 130,704 
-
 508 
2,139
164,491
11
11
12
 4,563 
 591,117 
-
 9,860 
-
-
 755,357 
-
-
-
-
 3,633 
-
-
(2,099)
(21,440)
-
(123,120)
-
-
 204,819 
-
-
-
-
(210)
 704 
 1,765 
 4,563 
 591,117 
 3,633 
(113,260)
(210)
(1,395)
940,501
Balance at 1 July 2020
Profit for the year
Items that may be reclassified to profit or loss
Exchange differences on translation  
of foreign operations
Remeasurement of post-employment  
benefit obligations 
Movement in cash flow hedge net of tax
Movement in net investment hedge net of tax
Items that will not be reclassified to profit or loss
Changes in financial assets at fair value (net of 
tax) through other comprehensive income
Total comprehensive income for the year
Transactions with owners in their 
capacity as owners:
Contributions of equity upon exercise  
of employee share options
Contributions of equity net of transaction 
costs and tax
Increase in share-based payment reserve 
inclusive of tax
Dividends paid to company shareholders
Dividends paid to non-controlling interests
Transactions with non-controlling interests
Balance at 30 June 2021
66
carsales Annual Report 2021Balance at 1 July 2019
Restatement for changes in accounting policy*
Restated balance at 1 July 2019
Profit for the year
Items that may be reclassified to profit or loss
Exchange differences on translation  
of foreign operations
Remeasurement of post-employment  
benefit obligations 
Movement in cash flow hedge net of tax
Movement in net investment hedge net of tax
Items that will not be reclassified to profit or loss
Changes in financial assets at fair value (net of 
tax) through other comprehensive income
Total comprehensive income for the year
Transactions with owners in their 
capacity as owners:
Contributions of equity upon exercise  
of employee share options
Increase in share-based payment reserve 
inclusive of tax
Dividends paid to company shareholders
Dividends paid to non-controlling interests
Transactions with non-controlling interests
Balance at 30 June 2020
11
12
Notes
Attributable to owners  
of carsales.com Ltd
Contributed 
equity 
$’000
135,372
-
135,372
-
Reserves 
$’000
(29,694)
-
(29,694)
-
Retained 
earnings 
$’000
203,361
(5,650)
197,711
114,668
Non-con 
trolling 
interests 
$’000
5,523
-
5,523
2,285
Total 
equity 
$’000
314,562
(5,650)
308,912
116,953
-
-
-
-
-
-
(32,366)
(983)
(1,246)
3,532
-
-
-
-
23
(32,343)
-
-
-
(983)
(1,246)
3,532
3,967
 (27,096)
-
114,668
-
 2,308 
3,967
89,880
4,493
-
-
-
4,493
-
9,952
-
-
149,817
4,392
-
-
(3,855)
(56,253)
-
(115,144)
-
-
197,235
-
-
(5,185)
(1,883)
763
4,392
(105,192)
(5,185)
(5,738)
291,562
*  Restatement relates to minor adjustment of prior year balances resulting from changes in the interpretation of accounting policies. 
The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes.
67
carsales Annual Report 2021CONSOLIDATED FINANCIAL  STATEMENTSCONSOLIDATED STATEMENT OF CASH FLOWS
For the Year Ended 30 June 2021
Cash flows from operating activities
Receipts from customers (including GST)
Payments to suppliers and employees (including GST)
Income taxes paid
Net cash inflow from operating activities
Cash flows from investing activities
Payment for investment in non-controlling interests  
and subsidiaries (net of cash acquired)
Payment for financial assets at fair value through  
other comprehensive income
Payments for property, plant and equipment
Payments for intangible assets
Interest received
Proceeds from sale of property, plant and equipment
Proceeds from disposal of subsidiaries (net of transaction costs)
Dividends received from associates
Net cash outflow from investing activities
Cash flows from financing activities
Proceeds from issues of shares and other equity securities (net of 
transaction costs)
Proceeds from borrowings
Repayment of borrowings
Payment of loan establishment fees
Principal elements of lease payments
(Payments)/proceeds from financial instruments
Dividends paid 
Interest paid
Net cash outflow from financing activities
Effects of exchange rates on cash and cash equivalents
Net increase in cash and cash equivalents  
(including cash flows from discontinued operations) 
Cash and cash equivalents at the beginning of the financial year
Add back: Cash outflow from discontinued operations
Cash and cash equivalents at the end of the financial year
Notes
2021 
$’000
2020 
$’000
469,480
 (214,852)
 (56,347)
 198,281 
489,707
(275,961)
(42,305)
171,441
6
(18,892)
(4,394)
          (2,169)
          (2,688)
        (30,619)
               608 
               236 
                   -   
            2,217 
        (51,307)
19(c)
        591,844 
                   -   
      (500,298)
          (2,364)
(8,242)
            2,450 
(113,470)
(11,343)
        (41,423)
13, 19(b)
(2,394)
(9,056)
(24,532)
605
197
5,330
-
(34,244)
4,493
147,330
(77,453)
(463)
(6,826)
(897)
(105,587)
(14,828)
(54,231)
          (1,484)
(2,241)
        104,067 
80,725
20
        179,937 
                   -   
        284,004 
94,411
4,801
179,937
The above consolidated statement of cash flows includes both continuing and discontinued operations. Amounts related 
to discontinued operations are disclosed in Note 20. 
The above consolidated statement of cash flows should be read in conjunction with the accompanying notes.
68
carsales Annual Report 2021NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
30 June 2021
Basis of preparation
carsales.com Ltd is a for-profit entity for the purpose of preparing the financial statements. The consolidated financial 
statements incorporate the assets and liabilities of all subsidiaries of carsales.com Ltd (‘Company’ or ‘parent entity’) as  
at 30 June 2021 and the results of all subsidiaries for the year then ended. carsales.com Ltd and its subsidiaries together 
are referred to in this Financial Report as ‘the Group’ or ‘the consolidated entity’.
These general purpose financial statements:
(i)  Have been prepared in accordance with Australian Accounting Standards and Interpretations issued by the Australian 
Accounting Standards Board and the Corporations Act 2001. 
(ii)  Comply with International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards 
Board (IASB).
(iii) Have been prepared on a going concern basis. 
(iv) Have been prepared under the historical cost convention except for the revaluation of financial assets and liabilities 
(including derivative instruments) measured at fair value through other comprehensive income.
Amounts in the financial statements are presented in Australian dollars with all values rounded to the nearest thousand 
dollars, or in certain cases, the nearest dollar, in accordance with the Australian Securities and Investments Commission 
Corporations Instrument 2016/191.
Key estimates and judgements
The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates.  
It also requires management to exercise its judgement in the process of applying the Group’s accounting policies. 
The ongoing COVID-19 pandemic continues to impact the estimation uncertainty in the preparation of these financial 
statements. The estimation uncertainty is predominantly related to the fair value measurement and recoverable  
amount assessments for intangible assets (Note 17), financial assets and liabilities at fair value through other 
comprehensive income (Note 9) and trade receivables (Note 14). 
Other areas with a level of estimation includes deferred tax assets relating to tax losses, uncertain tax positions and 
Research and Development (R&D) claim (Note 5).
69
carsales Annual Report 2021CONSOLIDATED FINANCIAL  STATEMENTSNOTES TO THE  CONSOLIDATED  FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
Corporate Information
carsales.com Ltd (the ‘Company’) is a company limited by shares, incorporated and domiciled in Australia. Its registered 
office and principal place of business is:
carsales.com Ltd
Level 4, 449 Punt Road
Richmond Vic 3121
The Financial Report was authorised for issue by the Directors on 15 August 2021. The Directors have the power to 
amend and reissue the Financial Report.
All press releases, Financial Reports and other information are available at our shareholders’ centre on our website:  
www.carsales.com.au. For queries in relation to our reporting, please call +61 (3) 9093 8600.
These financial statements have been streamlined where key information is grouped together for ease of understanding 
and readability. The notes include information which is required to understand the financial statements and is material 
and relevant to the operations, financial position and performance of the Group. Information is considered material  
and relevant if, for example:
•  the amount in question is significant because of its size or nature;
• 
• 
• 
it is important for understanding the results of the Group;
it helps to explain the impact of significant changes in the Group’s business – for example, acquisitions; or
it relates to an aspect of the Group’s operations that is important to its future performance.
70
carsales Annual Report 2021KEY PERFORMANCE
This section provides information that the Directors consider most relevant to understanding performance and 
shareholder returns for the year and summarises the accounting policies, judgements and estimates relevant to 
understanding these line items.
1. Segment information
Accounting policy
Operating segments are reported in a manner consistent with the internal reporting provided to the chief 
operating decision maker. The chief operating decision maker has been identified as the Chief Executive 
Officer (‘CEO’).
Management has determined the operating segments based on the reports reviewed by the CEO that are 
used to make strategic decisions.
The Group’s operating segments are determined firstly based on location, and secondly by function, of the 
Group’s operations. The Group principally operates in four business segments which are described below:
Operating 
segment
Australia –  
Online Advertising 
Services
Australia – Data, 
Research and 
Services
Latin America 
(LATAM)
Asia
Nature of operations and primary source of revenue
Online Automotive Classifieds and Display Advertising 
Services.
Automotive Data Services including software, analysis, 
research and reporting, valuation services, website 
development, hosting and photography services. 
This segment also includes display and consumer advertising 
related to these divisions.
Online Automotive Classifieds and Display Advertising 
Services.
Online Automotive Classifieds, Display Advertising Services 
and Automotive Data Services.
Geographical 
location
Australia
Australia
Brazil, Chile, Argentina 
and Mexico
South Korea, Malaysia, 
Thailand, China and 
Indonesia
71
carsales Annual Report 2021NOTES TO THE  CONSOLIDATED  FINANCIAL STATEMENTSKEY  PERFORMANCENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
1. Segment information continued
Segment analysis
2021
Segment revenue
EBITDA
Depreciation and amortisation
Net finance costs
Share of net profit from associates accounted 
for using the equity method
Income tax expense
Non-controlling interests
Profit for the year attributable to  
owners of carsales.com Ltd
Segment assets
Deferred tax assets
Cash and cash equivalents
Unallocated assets
Total assets
*Australia –
Online 
Advertising 
Services  
$’000 
295,790
173,302
*Australia – 
 Data, 
Research 
and Services
$’000
40,392
25,943
Latin 
America 
$’000
6,686
(815)
Asia 
$’000
84,296
43,060
 223,586 
 16,930 
78,331
 463,005 
Total 
$’000
427,164
241,490
(40,218)
(18,683)
3,946
(55,323)
(508)
130,704
781,852
 17,841 
 284,004 
 79,894 
1,163,591
72
carsales Annual Report 20212020
Segment revenue
EBITDA
Depreciation and amortisation
Net finance costs
Changes in fair value of put options
Share of net profit from associates accounted 
for using the equity method
Fair value gain arising from discontinuing  
the equity method
Loss on disposal of subsidiary
Income tax expense
Loss from discontinued operations
Non-controlling interests
Profit for the year attributable to  
owners of carsales.com Ltd
Restated segment assets**
Deferred tax assets
Cash and cash equivalents
Unallocated assets
Total assets
*Australia –
Online 
Advertising 
Services
$’000
 273,199 
 142,801 
*Australia – 
 Data, 
Research 
and 
Services
$’000 
 39,258 
 23,191 
Latin 
America 
$’000
 7,616 
 (4,685)
Asia 
$’000
74,042
 40,732 
 170,235 
 16,718 
 79,268 
471,725
Total 
$’000
394,115
 202,039 
 (36,351)
 (14,334)
 7,228 
 4,177 
 9,753 
 (472)
 (50,205)
 (4,882)
 (2,285)
 114,668 
737,946
 15,704 
 179,937 
 64,014 
997,601
*  Revenue includes the impacts of the COVID-19 Dealer Support Package. Refer Note 2 for details.
** Restatement relates to minor adjustment of prior year resulting from changes in the interpretation of accounting policies.
Segment assets are measured in the same way as in the financial statements. Segment assets include goodwill, trade 
receivables, brands, customer relationships, property, plant and equipment, right-of-use assets, financial assets at fair 
value through other comprehensive income and investments accounted for using equity method. Unallocated assets 
include intangible and other assets utilised across multiple segments. All unallocated assets are assessed by the chief 
operating decision maker at a consolidated entity level.
Liabilities are not reported to the chief operating decision maker by segment. All liabilities are assessed at a consolidated 
entity level.
73
carsales Annual Report 2021KEY  PERFORMANCENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
2. Revenue from contracts with customers
Accounting policy
The group derives revenue from the transfer of goods and services over time and at a point in time in the following 
product and reporting segment. Amounts disclosed as revenue are net of returns, agency commissions, trade 
allowances, rebates and amounts collected on behalf of third parties. Where services have not been provided but 
the Group is obligated to provide the services in the future, a contract liability is recognised.
Type of 
revenue
Dealer leads
Dealer listings
Reporting segment Recognition criteria
Online Advertising 
(Dealer) / LATAM / Asia
Online Advertising 
(Dealer) / LATAM / Asia
Lead revenues are recognised at a point in time upon delivery 
of the lead to the dealers’ lead management system.
Dealer listings usually have a definite end date to the 
advertisement and where they do not, an average duration 
is calculated. Revenues are recognised over the period during 
which the listing is displayed on the carsales network.
Transaction value is allocated to customer service obligations 
based on the fair value and revenue is recognised over the period 
during which the product is displayed on the carsales network.
Private listings remain effective until the consumer removes the 
advertisement. Revenues are recognised over the average number 
of days advertisements are displayed (based on historical trends).
Includes the combination of dealer advertising products and 
corporate media services under one single contractual price. 
Whilst the products are bundled, each individual service has its 
own distinct performance obligations and stand-alone selling 
prices (used to determine the fair value of each service). Revenue 
is recognised over time as performance obligations are fulfilled.
Revenues from sponsorship advertising are recognised in the 
period over which the advertisements are placed or displayed, 
depending on the type of contract.
Revenues from performance advertising and performance 
contracts are recognised when the performance measure occurs 
and is generated (e.g. cost per click).
Subscription revenues are recognised over the subscription period.
Revenues are recognised at a point in time when goods have been 
provided to a customer.
Revenue from vehicle inspection services are recognised when the 
inspection service is performed.
The research and development claim of the Company gives rise 
to a tax offset and this tax offset is recognised as other income.
Listing depth 
products
Private listing
Online Advertising 
(Dealer / Private) /
LATAM / Asia
Online Advertising 
(Private) / LATAM / Asia
Bundled 
products
Online Advertising 
(Dealer) / LATAM / Asia
Sponsorship 
advertising
Online Advertising 
(Media) / LATAM / Asia
Performance 
advertising and 
contracts
Subscription 
services
Sale of goods
Inspection 
services
R&D tax rebate
Online Advertising 
(Media) / LATAM / Asia
Online Advertising 
(Dealer / Media) /  
Data, Research and 
Services / LATAM / Asia
Online Advertising 
(Dealer / Private)
Online Advertising 
(Dealer / Private) / Asia
Online Advertising
74
carsales Annual Report 2021Disaggregation of revenue from contracts with customers
The Group derives revenue from the transfer of goods and services over time and at a point in time in the following  
major segments:
2021
Dealer
Private
Media
Total revenue from external customers
Revenue is recognised:
At a point in time 
Over time
Australia – 
 Online 
Advertising 
Services
$’000
170,303
78,471
47,016
295,790
Australia – 
 Data,
Research 
and 
Services
$’000
Latin 
America
$’000
Asia
$’000
Total
$’000
40,392
6,686
84,296
427,164
171,555
124,235
7,970
32,422
507
6,179
25,403
58,893
205,435
221,729
As part of a Dealer Support Package offered to customers in response to COVID-19 during FY21, carsales provided  
a 100% rebate for all fixed and variable fees for Victorian Metropolitan dealer customers incurred during Stage 4 
lockdown (6 Aug 2020 – 27 Oct 2020). The total support provided to dealers was $10.6 million. Revenue above is  
net of these rebates.
2020
Dealer
Private
Media
Total revenue from external customers
Revenue is recognised:
At a point in time 
Over time
Australia – 
 Online 
Advertising 
Services
$’000
146,407
77,822
48,970
273,199
Australia – 
 Data,
Research 
and 
Services
$’000
Latin 
America
$’000
Asia
$’000
Total
$’000
39,258
7,616
74,042
394,115
157,650
115,549
9,330
29,928
225
7,391
22,110
51,932
189,315
204,800
As part of a Dealer Support Package offered to dealer customers in response to COVID-19 during FY20, carsales provided 
a rebate for all fixed and variable fees for dealer customers invoiced in April 2020, provided a 50% rebate on invoices in 
May 2020 and provided a 100% rebate on invoices relating to new car services in June 2020. The total support provided 
to dealers was $27.5 million. Revenue above is net of these rebates.
75
carsales Annual Report 2021KEY  PERFORMANCENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
3. Other income and expenses
Accounting Policy
(i)     Defined benefit obligations
ENCARSALES.COM Ltd, the Group’s subsidiary in South Korea, operates a defined benefit plan, under which 
amounts to be paid as retirement benefits are determined by reference to a formula based on employee’s 
earnings and years of service. The defined benefit asset or liability comprises the present value of the defined 
benefit obligations, less past service costs and actuarial gains and losses not yet recognised and less the fair value 
of plan assets out of which the obligations are to be settled. The cost of providing benefits under the defined 
benefit plan is determined using the projected unit credit method. The discount rate used in calculating the 
present value of defined benefit obligations is determined by reference to market yields at the end of the 
reporting period on high quality corporate bonds of a term consistent with the term of the post-employment 
benefit obligations. Remeasurements, comprising of actuarial gains and losses, the effect of the asset ceiling, 
excluding net interest, and the return on plan assets, are recognised immediately in the statement of financial 
position with a corresponding debit or credit to reserves through OCI in the period in which they occur. 
Remeasurements are not reclassified to profit or loss in subsequent periods. Past service costs are recognised  
in profit or loss on the earlier of: 
•  the date of the plan amendment or curtailment; and
•  the date that the Company recognises restructuring-related costs.
(ii) JobKeeper
Receipts from the Australian JobKeeper program are accounted for as government grants and are included in 
personnel expenses as a contra amount. There are no unfulfilled conditions or other contingencies attached  
to these grants.  
(iii)  Finance costs
Fees paid on the establishment of loan facilities are recognised net against the loan and amortised on 
a straight-line basis over the term of the facility. Borrowing costs incurred for the construction of any qualifying 
asset are capitalised during the period of time that is required to complete and prepare the asset for its intended 
use or sale. Other borrowing costs are expensed. The unwinding of the discount on put option liabilities are 
recognised as a finance expense.
Lease payments are allocated between principal and finance cost. The finance cost is charged to profit or loss 
over the lease period so as to produce a constant periodic rate of interest on the remaining balance of the liability 
for each period.
Total profit before income tax includes the following specific expenses:
Employee benefits 
JobKeeper grants
Defined benefit expense - ENCARSALES.COM Ltd
Interest – borrowings
Interest – leases
Finance costs
Hedging costs
Amounts reclassified to income statement from Cash Flow Hedge Reserve (Note 9)
Total finance costs
76
2021 
$’000
2020 
$’000
 96,577 
(6,048) 
1,198
 8,450 
 1,577 
2,929 
 1,541 
 4,794 
 19,291 
 87,112 
(5,328)
1,167
 10,064 
 1,848 
 970 
 2,092 
-
 14,974 
carsales Annual Report 20214. Earnings per share
Accounting Policy 
Basic earnings per share is calculated by dividing:
•  the profit attributable to equity holders of the Company, excluding any costs of servicing equity other than 
ordinary shares;
•  by the weighted average number of ordinary shares outstanding during the financial year, adjusted for bonus 
elements in ordinary shares issued during the year.
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take  
into account:
•  the post income tax effect of interest and other financing costs associated with dilutive potential ordinary shares; 
and
•  the weighted average number of additional ordinary shares that would have been outstanding assuming the 
conversion of all dilutive potential ordinary shares. 
Options and performance rights granted to employees under the carsales.com Ltd Employee Option Plan are 
considered to be potential ordinary shares and have been included in the determination of diluted earnings per 
share to the extent to which they are dilutive. The options and performance rights have not been included in the 
determination of basic earnings per share. Details relating to the options are set out in Note 26.
(a) Reported earnings per share
Earnings per share for profit attributable to  
the ordinary equity holders of the Company:
Reported profit attributable to equity holders  
of the Company
Weighted average number of ordinary shares
Dilutive impact of options
Dilutive impact of performance rights
Total weighted average number of ordinary shares  
used in EPS calculation
Reported earnings per share/cents
Basic earnings 
per share
2021
2020
Diluted earnings 
per share
2021
2020
 130,704,000 
 248,343,705 
-
-
114,668,000
245,034,776 
-
-
 130,704,000 
 248,343,705 
 156,884 
 379,307 
114,668,000
245,034,776 
224,015 
316,166 
 248,343,705 
 52.6 
245,034,776 
46.8 
 248,879,896 
 52.5 
245,574,957 
46.7 
77
carsales Annual Report 2021KEY  PERFORMANCENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
4. Earnings per share continued
(b) Adjusted earnings per share
Reported profit attributable to equity holders  
of the Company
Adjusted for: net result after tax from  
discontinued operations
Add: COVID-19 Dealer Support Package (net of tax)
Less: changes in fair value of put option liabilities 
and deferred consideration
Add: restructuring and M&A transaction costs  
(net of tax)
Add: hedge close-out
Add: one-off tax adjustment
Add: acquired intangibles amortisation (net of tax)
Add / Less: fair value revaluations (net of NCI)
Add: loss on disposal of subsidiary
Adjusted profit attributable to equity holders of the 
Company for continuing operations
Adjusted earnings per share/cents for continuing 
operations*
Basic earnings 
per share
2021
2020
Diluted earnings 
per share
2021
2020
 130,704,000 
114,668,000
 130,704,000 
114,668,000
-
 7,456,000 
5,275,000
19,284,000
-
 7,456,000 
5,275,000
19,284,000
-
(7,228,000)
-
(7,228,000)
 1,459,000 
 4,793,000 
 1,306,000 
 6,662,000 
 400,000 
-
2,005,000
-
3,727,000
7,128,000
(7,142,000)
472,000
 1,459,000 
 4,793,000 
 1,306,000 
 6,662,000 
 400,000 
-
2,005,000
-
3,727,000
7,128,000
(7,142,000)
472,000
152,780,000
138,189,000
 152,780,000
138,189,000
 61.5 
56.4
 61.4 
56.3
*  The Directors believe the presentation of “adjusted earnings per share” provides the best measure to assess the performance of the Group by excluding significant 
one-off items of income and expense to arrive at an adjusted profit measure which reflects the underlying financial performance of the Group.
78
carsales Annual Report 20215. Income tax
Accounting Policy
The income tax expense or benefit  for the period is the tax payable on the current period’s taxable income 
based on the applicable income tax rate for each jurisdiction adjusted by changes in deferred tax assets and 
liabilities attributable to temporary differences and to unused tax losses. The current income tax charge is 
calculated on the basis of the tax laws in the countries where the Company’s subsidiaries and associates 
operate and generate taxable income. The Group establishes provisions where appropriate on the basis  
of amounts expected to be paid to tax authorities.
Deferred income tax is provided in full, using the liability method, on temporary differences arising between 
the tax bases of assets and liabilities and their carrying amounts in the consolidated financial statements. 
However, the deferred income tax is not accounted for if it arises from initial recognition of an asset or 
liability in a transaction other than a business combination that at the time of the transaction affects neither 
accounting nor taxable profit or loss. Deferred income tax is determined using tax rates (and laws) that are 
expected to apply when the related deferred income tax asset is realised or the deferred income tax liability 
is settled.
Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it  
is probable that future taxable amounts will be available to utilise those temporary differences and losses. 
Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount 
and tax bases of investments in controlled entities where the Company is able to control the timing of the 
reversal of the temporary differences and it is probable that the differences will not reverse in the foreseeable 
future. Where there are current and deferred tax balances attributable to amounts recognised directly in 
equity, they are also recognised directly in equity.
The Group parent entity, carsales.com Ltd, and the controlled entities in the tax consolidated group account 
for their own current and deferred tax amounts. These tax amounts are measured as if each entity in the tax 
consolidated group continues to be a standalone taxpayer in its own right. 
Adoption of Voluntary Tax Transparency Code
On 3rd of May 2016, the Australian Treasurer released a Voluntary Tax Transparency Code (the TTC). The TTC 
recommends additional tax information be publicly disclosed to help educate the public about large 
corporate compliance with Australia’s tax laws. The Group fully supports the TTC and signed up to it from the 
financial year ended 30 June 2019. Accordingly, the income tax disclosures in this Note include all relevant 
recommended additional disclosures of Part A of the Code.
79
carsales Annual Report 2021KEY  PERFORMANCENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
5. Income Tax continued
Key Assumption/Accounting Estimates
Deferred tax assets relating to tax losses
The Group recognises deferred tax assets relating to carry forward tax losses to the extent there are sufficient 
taxable temporary differences relating to the same taxable authority and the same subsidiary against which the 
unused tax losses can be utilised. However, utilisation of the tax losses also depends on the ability of the entity  
to satisfy certain tests at the time the losses are recouped. 
Uncertain tax positions
The Group applies its current understanding of the tax law to estimate tax liabilities where the ultimate tax 
position is uncertain. When the tax position is ultimately determined or tax laws change, the actual tax liability  
may differ from this current estimate.
Research and development (R&D) claim
The research and development claim available to the Company is estimated in the accounts because a full 
assessment of the position cannot be made by the year end. It is the policy of the Company to only bring to 
account that preliminary portion of expenses that is reasonably expected to be claimable at period end.
(a) Income tax expense
Current tax
Adjustments for current tax of prior periods
Deferred tax
Adjustments for deferred tax of prior periods
Deferred income tax expense included in income tax expense comprises:
Increase/(decrease) in deferred tax assets 
(Decrease)/increase in deferred tax liabilities
2021 
$’000
 61,920 
 (1,564)
 (5,079)
 46 
 55,323 
 (3,247)
 (1,832)
 (5,079)
2020 
$’000
 53,502 
 (2,320)
 (2,349)
 1,372 
 50,205 
 2,117 
 (4,466)
 (2,349)
80
carsales Annual Report 2021(b) Numerical reconciliation of income tax expense
Profit from continuing operations before income tax expense
Tax at the Australian tax rate of 30.0% (2020 – 30.0%)
Tax effect of amounts which are not deductible/(taxable) in calculating taxable income:
Non-assessable income (R&D tax offset) (a)
Share options (b)
Non-taxable gain on put option revaluation (c)
Sundry items
Non-deductible amortisation
Adjustment for prior periods
Current year losses for which no deferred tax has been recognised or tax losses written off (d)
Tax relating to net profit from associates (e)
Non-taxable gains relating to associates (f)
Other assessable income
Withholding tax on distribution of foreign subsidiary profits (g)
Income tax differential (effect of foreign tax rates) (h)
Income tax expense
2021 
$’000
 186,535 
 55,960 
2020 
$’000
 172,040 
 51,612 
 (315)
 (597)
-
1,809
1,438
 (1,517)
 1,420 
 (1,184)
-
 1,126 
-
 (2,817)
 55,323 
 (228)
 (284)
 (2,168)
92 
-
 (948)
 6,036 
 (1,370)
 (1,355)
-
 1,508 
 (2,690)
 50,205 
(c) Amounts recognised directly into equity
Aggregate current and deferred tax arising in the reporting period and not recognised in the income statement or other 
comprehensive income but directly (credited) or debited to equity:
Current tax – (credited) directly to equity
Net deferred tax – debited directly to equity (i)
2021
$’000
 (588)
 1,139 
 551 
2020 
$’000
 (587)
 67 
 (520)
Explanation of key tax items:
(a)  Group’s utilisation of research and development tax incentives.
(b)  Amount relating to the provision of equity incentives.
(c)  Amount relating to revaluation of put options.
(d)  Amount relating to tax losses for which a deferred tax asset has not been recognised. The majority of these 
losses may be carried forward for between 5 and 10 years. Also includes amount relating to the write-off  
of tax losses for which a deferred tax asset had previously been recognised.
(e)  The Group’s share of associates’ results taken up in Group results, net of tax expense.
(f)  Non-assessable gain derived on the revaluation or dilution of equity interests held in an associate.
(g)  Withholding tax paid/estimated to be payable on dividend distributions.
(h)  The Group’s profits are taxed at prevailing statutory rates which vary to the Australian statutory tax rate  
(as noted in the table below).
(i)  Related to equity incentives, capitalised equity raising costs and cross-currency interest rate swap.
81
carsales Annual Report 2021KEY  PERFORMANCENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
5. Income Tax continued
Statutory tax rates:
Country
Australia
New Zealand
Malaysia
China
Thailand
South Korea
USA
Argentina
Chile
Mexico
(d) Effective tax rate
Profit before income tax expense (A)
Income tax expense (B)
Effective tax rate (B/A)
2021
30%
28%
24%
25%
20%
22%
21%
35%
27%
30%
2020
30%
28%
24%
25%
20%
22%
21%
35%
27%
30%
2021
$’000
 186,535 
 55,323 
30%
2020 
$’000
 172,040 
 50,205 
29%
The effective tax rate for 2021 was affected by net non-deductible items relating to the terminated cross-currency swaps, 
without which the effective tax rate for the year would have been 28%.
The effective tax rate for 2020 was affected by the non-taxable gains relating to associates, put options, tax losses not 
recognised and prior period over/under provisions, without which the effective tax rate for the year would have been 28%. 
(e) Tax losses 
Unused tax losses for which no deferred tax asset has been recognised
Potential tax benefit
2021
$’000
 23,525 
7,451
2020 
$’000
18,952 
6,031
The unrecognised tax losses were incurred by loss making subsidiaries that are not likely to generate taxable income in 
the foreseeable future. They are carried forward for at least five years. 
82
carsales Annual Report 2021(f) Deferred tax assets 
The balance comprises temporary differences attributable to:
Employee 
benefits 
$’000
 3,758 
Employee 
Share 
Trust 
$’000
 1,910 
Doubtful 
debts 
$’000
 733 
Expense 
accruals 
$’000
 703 
Intan-
gibles 
$’000
(1,693)
Tax 
losses 
$’000
 2,155 
Derivatives
$’000
 4,254 
Other 
$’000
 3,884 
Total 
$’000
 15,704 
(397)
153
(75)
3,808
(1,386)
-
46
(33)
3,328
-
2,109
-
-
658
2
-
-
1,142
3,247
(4,254)
3,069
(1,139)
-
-
-
4,511
-
(3,079)
62
2,219
-
-
-
8,095
29
17,841
3,658 
907 
688 
1,516 
(1,454)
5,430 
5,234 
2,568 
18,547 
 140 
 91 
 45 
 (813)
 (239)
 (2,655)
-
 1,316 
 (2,115)
-
912 
-
-
-
-
(980)
-
(68)
(40)
 3,758 
-
 1,910 
-
 733 
-
 703 
-
(1,693)
(620)
 2,155 
-
 4,254 
-
 3,884 
(660)
 15,704 
At 1 July 2020
(Charged) /
credited to profit 
or loss
Credited /
(charged) directly 
to equity 
Exchange 
differences 
At 30 June 2021
At 1 July 2019
(Charged) /
credited to profit 
or loss
Credited /
(charged) directly 
to equity 
Exchange 
differences 
At 30 June 2020
Deferred tax assets expected to be recovered within 12 months
Deferred tax assets expected to be recovered after more than 12 months
2021 
$’000
 10,977 
 6,864 
 17,841 
2020 
$’000
 7,904 
 7,800 
 15,704 
Certain liability balances are shown as part of deferred tax assets, as they originate in the same jurisdiction as, and can  
be offset against, other deferred tax assets. The liability balance for intangibles shown as part of deferred tax assets 
relates to in-house developed and capitalised software in Australia. The Group has recorded a deferred tax asset on  
the unrealised derivative liability, in both FY19 and FY20, directly into equity (against the cash flow and net investment 
hedge reserves).
83
carsales Annual Report 2021KEY  PERFORMANCENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
5. Income Tax continued
(g) Deferred tax liabilities
The balance comprises temporary differences attributable to:
At 1 July 2020
Credited to profit or loss
Credited directly to equity
Acquired intangibles
Exchange differences
At 30 June 2021
At 1 July 2019
Credited to profit or loss
Exchange differences
At 30 June 2020
Intangibles 
$’000
 15,564 
 (1,832)
-
 3,529 
 (495)
 16,766 
Fair Value 
Investment 
$’000
-
-
 4,911 
-
-
 4,911 
Derivatives 
$’000
-
-
 10,098 
-
-
 10,098 
Withholding 
Tax 
$’000
-
-
-
-
-
-
 17,461 
 (1,116)
 (781)
 15,564 
-
-
-
-
-
-
-
-
Total 
$’000
 15,564 
 (1,832)
 15,009 
 3,529 
 (495)
 31,775 
 20,928 
 (4,466)
 (898)
 15,564 
2020 
$’000
 1,116 
 14,448 
 15,564 
 3,467 
 (3,350)
 (117)
-
2021 
$’000
 11,930 
 19,845 
 31,775 
Deferred tax liabilities expected to be settled within 12 months
Deferred tax liabilities expected to be settled after more than 12 months
84
carsales Annual Report 20216.  Reconciliation of profit after income tax to net cash inflow from 
operating activities
Profit for the year
Depreciation and amortisation
Impairment loss (discontinued operations – Note 20)
Non-cash employee benefits expense – share-based payments
Loss on disposal of assets
Profit on termination of leases
Net finance related costs
Fair value gain arising from discontinuing the equity method
Share of net profit from associates accounted for using the equity method
Loss on disposal of subsidiaries
Bad debts written-off
Changes in fair value of put options
Building refurbishment incentive income
Adjustments relating to purchase of non-controlling interests and subsidiaries
Foreign exchange differences
Change in operating assets and liabilities:
Decrease in trade debtors
(Increase) in inventory
(Increase) / decrease in deferred tax assets
Increase / (decrease) in trade creditors and other liabilities
Increase in contract liabilities
Increase in provision for income taxes payable
(Decrease) in deferred tax liabilities
Increase in other provisions
Net cash inflow from operating activities
2021 
$’000
131,212
40,218
-
3,001
260
-
18,683
-
(3,946)
-
(401)
-
(597)
(323)
208
1,814
 -   
(2,690)
8,100
332
1,785
(1,248)
1,873
198,281
2020 
$’000
116,953
36,351
4,450
3,480
112
(74)
14,844
(9,753)
(4,177)
1,676
133
(7,228)
-
-
(39)
11,993
(281)
3,941
(8,915)
3,365
10,732
(6,594)
472
171,441
The reconciliation of profit after income tax to net cash inflow from operating activities in FY20 includes both continuing 
and discontinued operations.
85
carsales Annual Report 2021KEY  PERFORMANCENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
FINANCING AND RISK MANAGEMENT
This section provides information about the capital management practices of the Group, the Group’s exposure and 
management of various financial risks and explains how these affect the Group’s financial position and performance.
7. Borrowings
Accounting policy
Borrowings are initially recognised at fair value, net of transaction costs incurred. Borrowings are subsequently 
measured at amortised cost. Any difference between the proceeds (net of transaction costs) and the redemption 
amount is recognised in the profit or loss over the period of the borrowings using the effective interest method. 
Fees paid on the establishment of loan facilities are recognised net against the loan and amortised on a straight-
line basis over the term of the facility.
Borrowings are derecognised from the consolidated statement of financial position when the obligation specified 
in the contract is discharged, cancelled or expired. The difference between the carrying amount of a financial 
liability that has been extinguished or transferred to another party and the consideration paid, including any 
non-cash assets transferred or liabilities assumed, is recognised in other income or other expenses.
Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of 
the liability for at least 12 months after the balance sheet date.
Borrowing costs incurred for the construction of any qualifying asset are capitalised during the period of time that 
is required to complete and prepare the asset for its intended use or sale. Other borrowing costs are expensed in 
the period in which the expense is incurred.
Current borrowings
Non-current borrowings
2021 
$’000
35
 43,195 
 43,230 
2020 
$’000
 174 
544,070
 544,244 
At 30 June 2021 carsales.com Ltd had a syndicated revolving loan facility and established a $900.0 million debt facility 
under a Common Terms Deed (CTD) documentation structure as follows:
Facility
Tranche A
Tranche B
Total
Commitment  
$’000
690,000
210,000
900,000
Drawn at close 
$’000
-
45,000
45,000
Maturity  
date
5 July 2024
4 July 2023
Seven financiers are part of the syndicate and each of these financiers entered into a bilateral facility agreement with the 
Company under the CTD documentation structure. The syndicate comprises National Australia Bank Limited (NAB), Australia 
and New Zealand Banking Group Limited (ANZ), Hongkong and Shanghai Banking Corporation Limited (HSBC), Westpac 
Banking Corporation (WBC), Commonwealth Bank of Australia (CBA), MUFG Bank Limited and Bank of China (BOC). 
Borrowings under this loan facility bear interest at a floating rate of BBSY Bid plus a margin, with margin based on a net 
leverage ratio of the Group.
The Group has complied with all debt covenants throughout the reporting period. 
86
carsales Annual Report 2021The Group has access to the following undrawn borrowing facilities at the end of the reporting period:
Floating rate
– Expiring within one year
– Expiring within two to five years
2021 
$’000
-
855,000
855,000
2020 
$’000
-
-
-
During the year, the Company refinanced its facilities which increased the existing Tranche A facilities by $355.0 million 
and extended the maturity date to 5 July 2024.
On 5 July 2021, the $45.0 million drawn down amount was repaid to the Tranche B financiers.
Bank guarantee facility
Guarantees in respect of bank facilities drawn down but not included in the accounts of the Group are $2.4 million  
(2020: $2.4 million).
8. Changes in assets and liabilities arising from financing activities
The table below shows cash and non-cash changes in assets and liabilities for which cash flows were, or will be, classified 
as financing activities in the Consolidated Statement of Cash Flows. 
This disclosure, which is a requirement of AASB 107 Statement of Cash Flows, allows users to understand changes in the 
balance of certain liabilities such as borrowings. It also includes certain assets where cash flows have been, or will be, 
included in cash flows from financing activities. The disclosure identifies changes from cash flows as well as non-cash 
changes such as acquisitions, movement in fair value and exchange differences.
Liabilities from  
financing activities
Other financial  
liabilities/assets
Borrowings 
$’000
   (544,244)
Lease 
liabilities 
$’000
 (60,971)
Other 
financial 
liabilities 
$’000
           -   
Derivative 
(liabilities) / 
assets  
$’000
     (14,179)
    500,298 
- 
- 
- 
- 
- 
- 
- 
            716 
8,242
   (4,263)
(6,487)
        270 
-
-
-
(143)
-
- 
- 
- 
- 
- 
- 
           -   
- 
(1,172) 
         4,772 
-
-
-
-
       43,065 
-
-
-
Other 
finance 
receiv-
ables /
(payables) 
$’000
        (899)
       2,322 
- 
- 
- 
     (1,423)
- 
- 
- 
- 
Total 
$’000
   (620,293)
515,634
(4,263)
(6,487)
            270 
       (1,423)
       43,065 
               -   
(143)
(456) 
- 
     (43,230)
-
 (63,352)
           -   
(1,172)   
               -   
      33,658 
- 
- 
               -   
     (74,096)
2021
Opening balance
Net cash flows from financing 
activities
Acquisitions – leases
Modification – leases
Termination – leases
Finance costs
Fair value through OCI (including tax)
Fair value through profit or loss
Foreign exchange adjustments
Other changes
Movement in liabilities directly 
associated with assets classified  
as held for sale
Closing balance
87
carsales Annual Report 2021FINANCING AND  RISK MANAGEMENTNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
8.  Changes in assets and liabilities arising from financing activities 
continued
Liabilities from  
financing activities
Other financial  
liabilities/assets
Borrowings 
$’000
(474,562)
Lease 
liabilities 
$’000
(63,713)
Other 
financial 
liabilities 
$’000
(9,538)
Derivative 
(liabilities)/
assets 
$’000
(17,445)
Other 
finance 
receivables/
(payables) 
$’000
296
(69,877)
-
-
-
-
-
-
-
(112)
6,826
(2,681)
(1,538)
331
-
-
-
158
-
-
-
-
-
-
-
9,538
-
-
-
-
-
-
-
3,266
-
-
-
897
-
-
-
(2,092)
-
-
-
-
Total 
$’000
(564,962)
(62,154)
(2,681)
(1,538)
331
(2,092)
3,266
9,538
158
(112)
307
(544,244)
(354)
(60,971)
-
-
-
(14,179)
-
(899)
(47)
(620,293)
2020
Opening balance
Net cash flows from financing 
activities
Acquisitions – leases
Modification – leases
Termination – leases
Finance costs
Fair value through OCI (including tax)
Fair value through profit or loss
Foreign exchange adjustments
Other changes
Movement in liabilities directly 
associated with assets classified  
as held for sale
Closing balance
9. Financial assets and liabilities and fair value measurement
Accounting Policy
Derivatives
Classification of derivatives
The Company designates derivatives as hedging instruments in respect of foreign currency risk and interest rate 
risk in fair value hedges, cash flow hedges, or hedges of net investments in foreign operations as appropriate. 
Hedges of foreign exchange risk on firm commitments are accounted for as cash flow hedges.
Derivatives are only used for economic hedging purposes and not as speculative investments. However, where 
derivatives do not meet the hedge accounting criteria, they are classified as ‘held for trading’ for accounting 
purposes and are accounted for at fair value through profit or loss. The hedges are presented as current assets  
or liabilities to the extent they are expected to be settled within 12 months after the end of the reporting period. 
Cash flow hedges
Cash flow hedges are accounted for as follows: the fair value gain or loss associated with the effective portion of the 
derivative is recognised initially in other comprehensive income (cash flow hedge reserve – CFHR) and then recycled 
to the income statement in the same period that the hedged item affects the income statement. Any ineffective 
portion of the gain or loss on the hedging instrument is recognised in the income statement immediately.
88
carsales Annual Report 2021Hedges of net investments in foreign operations
The Company uses net investment hedges to mitigate the foreign exchange risk arising from the Group’s net 
investments in foreign operations. Net investment hedges are accounted for similar to cash flow hedges, in that 
the effective portion of the gain or loss on the hedging instrument shall be recognised in other comprehensive 
income (in the foreign currency translation reserve – FCTR) while the ineffective portion shall be recognised in 
profit or loss. The cumulative gain or loss on the hedging instrument that has been accumulated in the FCTR shall 
be reclassified from equity to profit or loss as a reclassification adjustment on the disposal or partial disposal of 
the foreign operation.
The Company designates the cross-currency interest rate swap contracts as:
•  cash flow hedges of interest rate exposure on foreign currency borrowings; and
•  hedges of net investments in foreign operations.
The foreign currency basis spread of the cross-currency interest rate swaps are excluded from the designation of 
that financial instrument as the hedging instrument. Changes in fair value of the foreign currency basis spread of 
the financial instrument is accumulated in the CFHR, and is amortised to profit or loss on a rational basis over the 
term of the hedging item.
Hedge effectiveness
Hedge effectiveness is determined at the inception of the hedge relationship, and through periodic prospective 
effectiveness assessments to ensure that an economic relationship exists between the hedged item and  
hedging instrument. 
For the cross-currency swaps, the Company enters into hedge relationships where the critical terms of the 
hedging instrument match exactly with the terms of the hedged item. Therefore, it has adopted a 1:1 ratio.  
The Company therefore performs a qualitative assessment of effectiveness. If changes in circumstances affect  
the terms of the hedged item such that the critical terms no longer match exactly with the critical terms of the 
hedging instrument, a hypothetical derivative method is used to assess effectiveness. 
For the interest rate swaps that have similar critical terms as the hedged item, such as reference rate, reset dates, 
payment dates, maturities and notional amount, as all critical terms matched during the year, the economic 
relationship was 100% effective. 
Trade and other receivables
Trade and other receivables are recognised initially at fair value and subsequently measured at amortised cost, 
less the loss allowance. Due to the short-term nature of the receivables, the carrying amount is assumed to 
approximate their fair value. The balance of trade and other receivables are disclosed in Note 14.
Financial assets at fair value through other comprehensive income
Refer Note 19(d) for the accounting policy on financial assets at fair value through other comprehensive income.
89
carsales Annual Report 2021FINANCING AND  RISK MANAGEMENTNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
9. Financial assets and liabilities and fair value measurement continued
Financial assets and liabilities that are carried at fair value are measured by the following fair value measurement hierarchy:
Level 1: the fair value of financial instruments traded in active markets (such as publicly traded derivatives and equity 
securities) is based on quoted market prices at the end of the reporting period;
Level 2: the fair value of financial instruments that are not traded in an active market is determined using valuation 
techniques which maximise the use of observable market data and rely as little as possible on entity specific 
estimates. If all significant inputs required to fair value an instrument are observable, the instrument is included  
in level 2; and
Level 3: if one or more of the significant inputs is not based on observable market data, the instrument is included  
in level 3.
Fair value approach
Financial asset/liability
Quoted equity instrument 
Measured at fair value through OCI
Derivative financial liabilities  Measured at fair value through OCI
Measured at fair value through OCI
Derivative financial assets
Measured at fair value through OCI
Unquoted financial assets
Measured at fair value through profit or loss
Other financial liabilities
Level
1
2
2
3
3
2021 
$’000
35,267
-
33,658
14,262
(1,172)
2020 
$’000
 13,601 
 (14,179) 
-
 27,117 
-
a) Valuation techniques used to determine fair values
Level 1
•  This balance represents the investments in iCar Asia Limited and Plenti Group Ltd (formerly ‘RateSetter Australia Pty Ltd’) 
which are listed on the Australian Securities Exchange (“ASX”) and therefore have a readily determinable market value.
Level 2 
•  The balance at 30 June 2021 represents forward foreign exchange contracts held. The forward exchange contracts  
are valued at the present value of future cash flows based on the forward exchange rates at the balance sheet date. 
The prior year balance represented the AUD:KRW Non-Deliverable Cross-Currency Interest Swaps (CCIS) that were 
closed out during FY21. The swaps were independently valued at balance date based on the contracted fixed interest 
rate and the market forward interest rate.
Level 3
•  Investments in unquoted financial assets measured at fair value through other comprehensive income include: 
PromisePay Pte Ltd ($2.2 million), mx51 Group Pty Ltd ($2.0 million) and other equity investments ($10.0 million).  
The fair value of the investment in PromisePay Pte Ltd is based on the independent valuation performed at June 2020.  
In relation to mx51 Group Pty Ltd, a strategic investor injected capital in the Group during the year. 
•  The value of put option recognised at fair value is $1.2 million (2020: nil). The put option valuation was based on 
contractual multiple of future earnings of the acquired subsidiary for a defined period and was valued at financial year 
end based on forecast of earnings for the acquired subsidiary. There was no movement in the fair value of put option 
during FY21 to be recognised in the profit or loss (2020: $7.2 million). 
Plenti Group Ltd was transferred from Level 3 to Level 1 during the year following its listing on the ASX.
90
carsales Annual Report 2021 
 
 
b) Valuation processes
The Group finance department performs the valuations required for financial reporting purposes, including level 3 fair 
values. This team reports directly to the Chief Financial Officer (CFO) and the Audit Committee (AC). Discussions of 
valuation processes and results are held between the CFO, AC and the group finance department at least once every  
six months, in line with the Group’s half-yearly reporting periods. 
The main level 3 inputs used by the Group are derived and evaluated as follows:
•  Unquoted financial assets – latest capital raising and independent valuations. 
•  Put option liabilities – earnings growth factor and risk adjusted discount rate.
Changes in level 2 and 3 fair values are analysed at the end of each reporting period during the half-yearly valuation 
discussion between the CFO, AC and the valuation team. As part of this discussion, the team presents a report that 
explains the reason for the fair value movements.
c) Derivative assets and liabilities
In May 2021, the Group entered into forward foreign exchange contracts for USD with a total notional value of  
$812.8 million and a maturity of December 2021. These contracts have been designated as a cash flow hedge to  
protect against foreign exchange fluctuations relating to the investment in Trader Interactive. Refer Note 24 for 
more details.
In the prior year, the Company held AUD:KRW Non-Deliverable Cross-Currency Swaps with the syndicate banking 
group with a total notional value of $335.0 million, with $125.0 million having a maturity of three years and $210.0 million  
a maturity of five years. These derivative instruments swapped AUD floating rates with South Korean Won fixed rates, 
thus synthetically creating $335.0 million of fixed rate debt. The swaps hedged the variability in floating interest rates  
on bank debt and fluctuations in exchange rates relating to carsales net investment in ENCARSALES.COM Ltd. 
During the year, these swaps were all closed out resulting in a net cash inflow of $4.8 million, and $4.8 million  
was recycled from the cash flow hedge reserve to the income statement as a finance cost.
The following tables detail information regarding forward foreign exchange (FX) contracts and the cross-currency interest 
rate swaps designated in cash flow hedge or net investment hedge relationships at the end of the reporting period and 
their related hedged items. The cash flow hedge (CFH) reserve represents the cumulative amount of gains and losses  
on hedging instruments deemed effective in cash flow hedges. The cumulative deferred gains or losses on the hedging 
instrument is recognised in profit or loss only when the hedged transaction impacts the profit or loss.
Carrying 
amount of 
hedging 
instrument 
Assets/
(Liabilities) 
$’000
Change in 
value of 
hedging 
instrument 
$’000
Change 
in value 
of 
hedged 
item 
$’000
Current 
notional 
amount  
$’000
CFH 
Reserve 
opening 
balance 
before 
tax  
Dr/(Cr) 
$’000
Movement 
in CFH 
Reserve  
Dr/(Cr) 
$’000
Closing 
CFH 
Reserve 
before 
tax  
Dr/(Cr) 
$’000
-
-
-
-
19,156
(7,780)
11,376
 812,845 
 33,658 
 33,658 
33,658
-
(33,658)
(33,658)
-
 812,845
-
 33,658 
-
 33,658 
-
33,658
n/a
 19,156 
n/a
 (41,438)
n/a
(22,282)
2021
Cash flow hedges
Cross-currency interest  
rate swap
Forward foreign  
exchange contracts
Net investment hedge
Cross-currency interest  
rate swap
Total
91
carsales Annual Report 2021FINANCING AND  RISK MANAGEMENTNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
9. Financial assets and liabilities and fair value measurement continued
Carrying 
amount of 
hedging 
instrument 
Assets/
(Liabilities) 
$’000
Change in 
value of 
hedging 
instrument 
$’000
Change 
in value 
of 
hedged 
item 
$’000
Current 
notional 
amount  
$’000
CFH 
Reserve 
opening 
balance 
before 
tax  
Dr/(Cr) 
$’000
Movement 
in CFH 
Reserve 
Dr/(Cr) 
$’000
Closing 
CFH 
Reserve 
before 
tax 
Dr/(Cr) 
$’000
335,000
(19,243)
(1,225)
(1,305)
18,018 
1,138
19,156
335,000 
670,000
5,064
(14,179)
4,490
3,265 
4,490 
3,185
n/a 
18,018
n/a
1,138 
n/a
19,156 
2020
Cash flow hedges
Cross-currency interest  
rate swap
Net investment hedge
Cross-currency interest  
rate swap
Total
The following table details the average notional principal amounts, average contract FX rate and the average fixed interest 
rate of the hedging instruments (cross-currency interest rate swap) at the end of the financial year:
2021
Forward foreign exchange contracts
Average contracted FX rate (AUD/USD)
Average notional amount ($ million)
Cross-currency interest rate swap
Average contracted FX rate (AUD/KRW)
Average contracted fixed interest rate (%)
Average notional amount ($ million)
2020
Cross-currency interest rate swap
Average contracted FX rate (AUD/KRW)
Average contracted fixed interest rate (%)
Average notional amount ($ million)
Weighted Average of the Hedging Instrument 
< 1 year
1 – 2 years
2 – 5 years
Over  
5 years
0.7812
812.8
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Weighted Average of the Hedging Instrument 
< 1 year
1 – 2 years
2 – 5 years
827.8
1.4
335
827.8
1.4
335
828.1
1.5
214
Over  
5 years
-
-
-
For details of hedge sensitivity to changes in key market inputs, refer to Note 10.
92
carsales Annual Report 202110. Financial risk management
Accounting Policy
For cash flow statement presentation purposes, cash and cash equivalents includes cash on hand, deposits held 
at call with financial institutions, other short-term highly liquid investments with original maturities of three months 
or less that are readily convertible to known amounts of cash and that are subject to an insignificant risk of 
changes in value and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities on the 
consolidated statement of financial position.
The Company’s exposure to interest rate risk is discussed below.
The Group’s activities expose it to a variety of financial risks: foreign exchange risk, price risk, credit risk, interest rate risk 
and liquidity risk. The Group’s overall risk management program focusses on the unpredictability of financial markets and 
seeks to minimise potential adverse effects on the financial performance of the Group. The Group uses different methods 
to measure different types of risk to which it is exposed.
Risk management is the responsibility of the Chief Financial Officer (CFO) and follows approved policies of the Board of 
Directors. The CFO identifies, evaluates and hedges financial risks in close cooperation with the Group’s operating leaders.
(a) Market risk
(i) Foreign exchange risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, 
primarily with respect to the Brazilian Real (BRL), the South Korean Won (KRW), the Mexican Peso (MXP), the US Dollar 
(USD), the Chilean Peso (CLP) and the Argentinian Peso (ARS). Foreign exchange risk arises from future commercial 
transactions and recognised assets and liabilities denominated in a currency that is not the functional currency of 
the relevant group entity.
Risk management policy
Hedging contracts are sometimes used to manage foreign currency exchange risk. The Company has a treasury 
strategy and a treasury policy and will actively hedge any major known commitments using forward exchange contracts. 
Trading and dividend cash flows between associates, subsidiaries and the Group are not hedged unless the cash flows 
are significant and the amount and future payment date are certain. 
Material arrangements in place at reporting date
In May 2021, the Group entered into forward foreign exchange contracts for USD with a total notional value of  
$813.0 million and a maturity of December 2021. These contracts have been designated as a cash flow hedge to  
protect against foreign exchange fluctuations relating to the investment in Trader Interactive which will complete  
in FY22, refer Note 24 for more details.
In the prior period, the Company held AUD:KRW Non-Deliverable Cross-Currency Swaps with the syndicate banking group 
with a total notional value of $335.0 million, with $125.0 million having a maturity of three years and $210.0 million  
a maturity of five years. During the year, these swaps were all closed out.
93
carsales Annual Report 2021FINANCING AND  RISK MANAGEMENTNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
10. Financial risk management continued
Material exposures and sensitivity
The analysis below reflects management’s view of possible movements in relevant foreign currencies against the 
Australian dollar. The table summarises the range of possible outcomes that would affect the Group’s net profit  
and equity as a result of foreign currency movements (excluding derivatives in separate table below):
Impact on profit:
AUD to KRW
AUD to BRL
AUD to MXP
AUD to CLP
AUD to ARS
Net Movement
Impact on equity:
AUD to KRW
AUD to BRL
AUD to MXP
AUD to CLP
AUD to ARS
Net Movement
Hedge Sensitivity
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
(+5% to -5%)
2021 
$’000 
-5%
1,052
 193 
(124)
 9 
(38)
1,092
 21,408 
2,551
(897)
 248 
(30)
23,280
2020 
$’000 
-5%
 843 
 244 
(181)
(40)
(83)
 783 
 20,770 
2,326
(675)
288
136
 22,845 
2021 
$’000 
+5%
(1,052)
(193)
 124 
(9)
 38 
(1,092)
(21,408)
(2,551)
897 
(248)
30 
(23,280)
2020 
$’000 
+5%
(843)
(244)
 181 
 40 
 83 
(783)
(20,770)
(2,326)
675
(288)
(136)
(22,845)
Management has also calculated the impact on the balance sheet for the year as a result of a +/- 5% variance change in 
the forward foreign exchange contracts and the Cross-Currency Interest Rate Swap below (a positive impact means a 
reduction in the carrying value of the liability and a negative impact means an increase in the carrying value of the liability).
Forward foreign exchange contracts
AUD/USD
+ 5%
- 5%
Cross-Currency Interest Rate Swap
AUD/KRW
+ 5%
- 5%
(ii) Price risk
2021 
$’000
2020 
$’000
(40,269)
44,512
-
-
-
-
16,465
(18,186)
The Group’s exposure to equity securities price risk arises from the 11.4% investment in iCar Asia Limited and the 9.5%  
of Plenti Group Ltd held by the Group and classified in the balance sheet as a financial asset at fair value through other 
comprehensive income (see Note 19(d)). Changes in the fair value are recognised directly in other comprehensive income 
as an irrevocable election was made by the Group on adoption of AASB 9 Financial Instruments.
A movement in the value of these assets upwards or downwards by 5% would increase or decrease the carrying value by  
$1.8 million with a corresponding debit or credit recognised in other comprehensive income.
Other than the investments above, the Group is not exposed to significant price equities risk.
94
carsales Annual Report 2021(b) Credit risk 
Credit risk of the Group arises predominantly from outstanding receivables from customers and from its financing 
activities, including deposits with financial institutions.
Risk management policy
It is the Group’s policy that all customers who wish to trade on credit terms are subject to credit verification procedures, 
which may include an assessment of their financial position, past experience and industry reputation, depending on the 
amount of credit to be granted.
Receivables balances are monitored on an ongoing basis. The Group applies the AASB 9 simplified approach to measuring 
expected credit losses which uses a lifetime expected loss allowance for all trade receivables. To measure the expected 
credit losses, trade receivables have been grouped based on shared credit risk characteristics and the days past due.  
The expected loss rates are based on the payment profiles of sales over a period of 24 months before reporting date  
and the corresponding historical credit losses experienced within this period. The historical loss rates are adjusted  
to reflect current and forward-looking information on macroeconomic factors affecting the ability of the customers  
to settle the receivables. 
Credit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. For banks and 
financial institutions, only independently rated parties with a minimum rating of ‘A’ are accepted by carsales.com Ltd.
Material arrangements in place at the reporting date
The net trade receivables balance at 30 June 2021 was $39.3 million (2020: $37.4 million). See below for the aging profile 
of net trade receivables.
Current
More than 30 days past due
More than 60 days past due
More than 90 days past due
More than 120 days past due
More than 180 days past due
Total
Note
14
2021 
$’000
Expected 
loss rate
0-0.5%
1.0%
2.5-5.0%
7.5-10%
50-80%
80-100%
Gross 
Receiv-
ables*
36,233
2,463
585
295
196
2,119
41,891
Loss 
allowance**
29
24
29
22
118
2,411
2,633
2020 
$’000
Expected 
loss rate
0-0.5%
1.0%
2.5-5.0%
7.5-10%
50-80%
80-100%
Gross 
Receiv-
ables*
 34,154 
 843 
 1,089 
 320 
 1,532 
 2,408 
 40,346 
Loss 
allowance**
 26 
 22 
 21 
 39 
 542 
 2,275 
 2,925 
*   Gross receivables includes unapplied credits.
** Loss allowance is calculated on gross receivables balance excluding unapplied credits.
The loss allowance for trade receivables as at 30 June reconciles to the opening loss allowance as follows:
Opening loss allowance as at 1 July
Increase in loss allowance recognised in profit or loss during the year
Receivables written off during the year as uncollectible
Closing loss allowance at 30 June
2021
$’000
2,925
476
(768)
2,633
2020
$’000
2,960
555
 (590)
2,925
Trade receivables are written-off when there is no reasonable expectation of debt recovery. Indicators that there is no 
reasonable expectation of recovery include, amongst others, the failure of a debtor to engage in a repayment plan with 
the Group, and a failure to make contractual payments for a period greater than 180 days past due. Impairment losses 
on trade receivables are presented as net impairment losses within operating profit. Subsequent recoveries of amounts 
previously written-off are credited against the same line.
95
carsales Annual Report 2021FINANCING AND  RISK MANAGEMENTNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
10. Financial risk management continued
Material exposures and sensitivity
The Group’s maximum exposures to credit risk at balance date in relation to each class of recognised financial assets  
is the carrying amount of those assets.
(c) Interest rate risk
The consolidated entity’s exposure to the cash flow risk of changes in market interest rates relates primarily to cash at 
bank and long-term borrowings. Cash and cash equivalents draw interest at variable interest rates.
Risk management policy
carsales.com Ltd has a Board-approved treasury policy and treasury strategy for the management of interest rate risk. 
The Board keeps the decision to actively hedge interest rate risk under regular review. Any derivative contracts will be 
entered into solely for interest rate risk and currency risk management and no speculative hedging is permitted under 
the policy.
Material arrangements in place at the reporting date
The Group has $45.0 million (2020: $545.0 million) variable rate borrowings at a weighted average interest rate of 1.6% 
(2020: 1.6%). The borrowings are periodically contractually repriced every three months and to that extent are also 
exposed to the risk of future changes in market interest rates.
Material exposures and sensitivity
The following table summarises the sensitivity of the Group’s financial assets and financial liabilities to interest rate risk.
Interest rate risk
-100 bps
+100 bps
Carrying 
amount 
$’000
Note
Profit 
$’000
Other 
equity 
$’000
Profit 
$’000
Other 
equity 
$’000
284,004
(1,754)
(1,754)
1,754
1,754
7
(45,000)
4,407
2,653
 4,407
2,653
(4,407)
(2,653)
(4,407)
(2,653)
179,937
(1,120)
(1,120)
1,120
1,120
7
(545,000)
 4,870 
 3,750 
 4,870 
 3,750 
(4,870)
(3,750)
(4,870)
(3,750)
At 30 June 2021
Financial assets
Cash and cash equivalents
Financial liabilities
Variable rate borrowings
Total increase/(decrease)
At 30 June 2020
Financial assets
Cash and cash equivalents
Financial liabilities
Variable rate borrowings
Total increase/(decrease)
96
carsales Annual Report 2021Management also calculated the impact on the carrying value of the hedge liability in the event of a +/- 100 bps change  
in interest rates (a positive impact means a reduction in the carrying value of the liability and a negative impact means  
an increase in the carrying value of the liability). The impact in the current year is nil as the interest rate swaps were 
closed out during the year ended 30 June 2021:
Cross-Currency Interest Rate Swap
AUD BBSY
+ 100 bps
- 100 bps
KRW KORIBOR
+ 100 bps
- 100 bps
2021 
$’000
2020 
$’000
-
-
-
-
(18)
21
7,639
(7,882)
(d) Liquidity risk
Prudent liquidity risk management entails maintaining sufficient cash and marketable securities, the availability of funding 
through an adequate amount of committed credit facilities and the ability to close out market positions. 
Risk management policy
The Group manages liquidity risk by continuously monitoring forecast and actual cash flows and matching the maturity 
profiles of financial assets and liabilities. The Group maintains borrowing facilities to enable the Group to borrow funds 
when necessary.
Material arrangements in place at reporting date
Borrowings (Note 7)
Derivative liabilities (Note 9)
Lease liabilities (Note 16)
Less: cash and cash equivalents
Net debt
2021 
$’000
43,230
-
63,352
(284,004)
(177,422)
2020 
$’000
 544,244 
 14,179 
 60,971 
(179,937)
 439,457 
97
carsales Annual Report 2021FINANCING AND  RISK MANAGEMENTNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
10. Financial risk management continued
Material exposures – Contractual maturities of financial liabilities
The following table sets out the Group’s exposure to liquidity risk. The amounts disclosed in the table are the contractual 
undiscounted cash flows.
At 30 June 2021
Non-derivatives
Non-interest bearing payables
Variable rate borrowings
Fixed rate borrowings
Lease liabilities
Other financial liabilities
Total non-derivatives
Derivatives
Forward foreign  
exchange contracts
Total derivatives
At 30 June 2020
Non-derivatives
Non-interest bearing payables
Variable rate borrowings
Fixed rate borrowings
Lease liabilities
Total non-derivatives
Derivatives
Cross-currency interest  
rate swap
Total derivatives
0 – 12 
months 
$’000
Between  
1 and 2 
years 
$’000
Between  
2 and 5 
years 
$’000
38,862
-
46
8,239
-
47,147
-
-
-
7,656
-
7,656
245
45,163
-
17,729
1,172
64,309
Total 
contract-
ual cash 
flows 
$’000
39,107
45,163
46
72,181
1,172
157,669
Carrying 
amount 
liabilities 
$’000
39,107
43,195
35
63,352
1,172
146,861
Over 5 
years 
$’000
-
-
-
38,557
-
38,557
-
-
-
-
-
-
-
-
-
-
-
-
29,617
-
271
7,989
37,877
-
335,587
174
6,083
341,844
204
210,184
-
14,691
225,079
-
-
-
43,116
43,116
29,821
545,771
445
71,879
647,916
29,821
543,911
333
60,971
635,036
-
-
-
-
14,179
14,179
-
-
14,179
14,179
14,179
14,179
Net fair value of financial assets and liabilities
The net fair value of cash and cash equivalents, non-interest bearing monetary financial assets and non-interest bearing 
financial liabilities of the consolidated entity approximates their carrying amounts. There are no off-balance sheet 
financial instruments in place.
98
carsales Annual Report 2021EQUITY
This section provides information about the capital management practices of the business.
11. Contributed equity
Accounting Policy 
Ordinary shares are classified as equity.
Ordinary shares entitle the holder to participate in dividends and the proceeds on winding up of the Company  
in proportion to the number of, and amounts paid on, the shares held.
On a show of hands every holder of ordinary shares present at a meeting in person or by proxy is entitled to one 
vote, and upon a poll, each share is entitled to one vote.
Ordinary shares have no par value and the Company does not have a limited amount of authorised capital.
Incremental costs directly attributable to the issue of new shares, options or performance rights are shown in 
equity as a deduction, net of tax, from the proceeds. Incremental costs directly attributable to the issue of new 
shares or options or performance rights for the acquisition of a business are not included in the cost of the 
acquisition as part of the purchase consideration.
Movement in ordinary fully paid shares during the period
Balance at 1 July 2020
Exercise of options and performance rights under  
the carsales.com Ltd Employee Option Plan
Dividend Reinvestment Plan
Capital raised
Less: transaction costs arising on share issues
Deferred tax credit recognised directly in equity
Balance at 30 June 2021
Balance at 1 July 2019
Exercise of options and performance rights under  
the carsales.com Ltd Employee Option Plan
Dividend Reinvestment Plan
Balance at 30 June 2020
Number  
of shares
 245,613,817 
540,755
 513,916 
 35,298,094 
-
-
 281,966,582 
$’000
 149,817 
4,563
 9,860 
600,068
(12,787)
3,836
 755,357 
 244,347,196 
 135,372 
 536,528 
 730,093 
 245,613,817 
 4,493 
 9,952 
 149,817 
The purpose of the capital raised was to finance the 49% acquisition of Trader Interactive due to complete in FY22.  
Refer to Note 24 for more details. At year end the funds raised were used to repay borrowings, prior to the transaction 
completing.
Information relating to the carsales.com Ltd Employee Option Plan, including details of options and performance rights 
issued, exercised and lapsed during the financial year and options and performance rights outstanding at the end of the 
financial year, is set out in Note 26.
99
carsales Annual Report 2021FINANCING AND  RISK MANAGEMENTEQUITY 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
12. Reserves 
Nature and purpose of reserves
The share-based payments reserve is used to recognise the fair value of options and performance rights issued 
and vested.
Exchange differences arising on translation of the foreign operations are taken to the foreign currency 
translation reserve, as described in Note 27 and accumulated within a separate reserve within equity.  
The reserve is recognised in profit or loss when the net investment is disposed of.
The Group had put options over some of its non-controlling interests. The amount that may become payable 
under the option on exercise is initially recognised at the present value of the redemption amount within other 
financial liabilities with a corresponding charge directly to equity in the NCI acquisition reserve. The liability is 
subsequently accreted through finance charges up to the redemption amount that is payable at the date at which 
the option first becomes exercisable.
The Group also had a cash flow hedge reserve and net investment hedge reserve. Refer to Note 9 and 10 for 
more details.
100
carsales Annual Report 2021(a) Reserves
Balance at  
1 July 2020
Items that may be 
classified to profit  
or loss
Exchange differences 
on translation of 
foreign operations
Remeasurement of 
post-employment 
benefit obligations
Gain on cash flow hedge
Gain on net  
investment hedge
Items that will not be 
reclassified to profit  
or loss
Changes in financial 
assets at fair value 
through other 
comprehensive income
Total comprehensive 
income for the year
Transactions with 
owners in their 
capacity as owners:
Increase in share-
based payment 
reserve inclusive of tax
Transaction with 
non-controlling 
interests
Balance at  
30 June 2021
Share-
based 
payment  
$’000
Foreign 
currency 
trans-
lation 
$’000
Post-
employ-
ment 
benefits 
$’000
Financial 
asset 
FVOCI 
$’000
NCI 
acquisi-
tion 
$’000
Cash 
flow 
hedge 
$’000
Net 
invest-
ment 
hedge 
$’000
Other 
Reserves 
$’000
Total 
reserves 
$’000
 29,834 
(29,493)
(376)
 1,647 
(38,587)
(13,409)
(848)
(5,021)
(56,253)
-
-
-
 25,593 
-
-
-
-
-
 846 
-
-
-
-
-
-
(11,803)
 251 
 25,593 
17,576 
-
(11,803)
-
-
-
-
 251 
-
16,730 
-
-
-
-
-
-
-
-
2,139
-
-
-
-
-
-
-
-
-
-
-
-
-
4,927
 251 
2,139
-
 25,593 
 846 
-
-
-
-
2,139
33,756
 3,633 
-
-
-
-
-
-
-
-
(2,099)
-
-
-
-
-
-
 3,633 
(2,099)
 33,467 
(24,566)
(125)
3,786
(40,686)
 12,184 
(2)
(5,021)
(20,963)
101
carsales Annual Report 2021EQUITYNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
12. Reserves continued
Share-
based 
payment  
$’000
Foreign 
currency 
trans-
lation 
$’000
Post-
employ-
ment 
benefits 
$’000
Financial 
asset 
FVOCI 
$’000
NCI 
acquisi-
tion 
$’000
Cash 
flow 
hedge 
$’000
Net 
invest-
ment 
hedge 
$’000
Other 
reserves 
$’000
Total 
reserves 
$’000
25,442
(1,057)
607
(2,320)
(39,753)
(12,163)
(450)
-
-
-
-
-
-
-
(32,366)
-
-
3,930
-
-
(983)
-
-
-
-
-
-
-
-
-
3,967
-
(28,436)
(983)
3,967
4,392
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1,166
-
-
-
(1,246)
-
-
-
-
-
(398)
-
-
(1,246)
(398)
-
-
-
-
-
-
-
-
-
-
-
-
-
(29,694)
-
(32,366)
(983)
(1,246)
3,532
3,967
(27,096)
4,392
(5,021)
(3,855)
29,834
(29,493)
(376)
1,647
(38,587)
(13,409)
(848)
(5,021)
(56,253)
Balance at  
1 July 2019
Items that may be 
reclassified to profit  
or loss
Exchange differences 
on translation of 
foreign operations
Remeasurement of 
post-employment 
benefit obligations
Movement in cash flow 
hedge net of tax
Movement in net 
investment hedge  
net of tax
Items that will not be 
reclassified to profit  
or loss
Changes in financial 
assets at fair value 
through other 
comprehensive income
Total comprehensive 
income for the year
Transactions with 
owners in their 
capacity as owners:
Increase in share-
based payment 
reserve inclusive of tax
Transactions with 
non-controlling 
interests
Balance at  
30 June 2020
102
carsales Annual Report 202113. Dividends
Accounting Policy 
Provision is made for the amount of any dividend declared, being appropriately authorised and no longer at the 
discretion of the entity, on or before the end of the financial year but not distributed at balance date.
The dividends were proposed / payable as follows:
Interim dividend paid for the half year ended 31 December – fully franked at the tax  
rate of 30%
Final dividend proposed / paid for the year ended 30 June – fully franked at the tax rate of 
30%
Dividends paid in cash or satisfied by the issue of shares under the dividend 
reinvestment plan 
Paid in cash
Satisfied by issue of shares
Proposed but not yet paid or issued
Interim dividend paid for the half year 31 December
Final dividend declared / paid for the year ended 30 June
The group has $20.4 million of franking credits as at 30 June 2021 (2020: $25.3 million).
FY 2021 
$’000
FY 2020 
$’000
61,597
53,959
63,442
125,039
61,523
115,482
56,713
4,884
63,442
125,039
106,857
8,625
-
115,482
Cents per 
share
25.0
22.5
Cents per 
share
22.0
25.0
Dividend Reinvestment Plan (DRP)
The carsales.com Ltd DRP will be maintained for the 2021 final dividend, offering shareholders the opportunity to acquire 
further ordinary shares in carsales. The DRP will not be offered at a discount and the price will be calculated using the 
daily volume weighted average sale price of carsales.com Ltd shares sold in the ordinary course of trading on the ASX 
during the five days after, but not including, the Record Date 20 September 2021. The last date for shareholders to 
nominate their participation in the DRP is 5:00pm (AEST) on 21 September 2021. Shares issued under the DRP will  
rank equally with carsales.com Ltd existing fully paid ordinary shares. Shareholders eligible to participate in the DRP are 
currently limited to those whose registered address on the carsales.com Ltd share registry is in Australia or New Zealand.
Eligible shareholders who wish to participate in the DRP can make their elections online at www.computershare.com.au/
easyupdate/CAR or complete the DRP form, which will be sent to shareholders for completion and submission to 
Computershare Investor Services Pty Ltd (carsales share registry). Further information can be obtained from 
Computershare on 1300 850 505. 
103
carsales Annual Report 2021EQUITYNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
OTHER ASSETS AND LIABILITIES
This section provides information on other balance sheet assets and liabilities that do not materially affect performance 
or give rise to material financial risk.
14. Trade and other receivables
Accounting Policy 
(a) Classification of trade receivables
Trade receivables are amounts due from customers for goods sold or services performed in the ordinary course of 
business. They are generally due for settlement within 30 to 45 days following the provision of advertising, data 
services and sale of goods and therefore are all classified as current. 
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost, less the loss 
allowance. Details about the Group’s impairment policies and the calculation of the loss allowance are provided  
in Note 10.
(b) Accrued income 
Services provided in the current reporting period are recognised on an accrual basis. Settlement is generally  
within 30 days.
(c) Other receivables
These amounts generally arise from transactions outside the usual operating activities of the Group. Interest is  
not charged and collateral is not normally obtained.
The other classes within trade and other receivables do not contain impaired assets and are not past due.  
Based on the credit history of these other classes, it is expected that these amounts will be received when due.
Other non-current receivables represent deposits paid in relation to long-term property leases by  
ENCARSALES.COM Ltd.
(d) Fair value and credit risk
Due to the short-term nature of these receivables, their carrying amount is assumed to approximate their fair 
value. Information about the impairment of trade receivables and the Group’s exposure to credit risk, foreign 
currency risk and interest rate risk can be found in Note 10. 
Current assets
Trade receivables 
Loss allowance (see Note 10)
Trade receivables
Accrued income
Other receivables
Prepayments
Trade and other receivables
Non-current assets – other receivables
104
2021 
$’000
41,891
(2,633)
39,258
624
2,850
4,023
46,755
10,317
2020 
$’000
40,346
(2,925)
37,421
4,049
6,496
5,076
53,042
7,096
carsales Annual Report 202115. Property, plant and equipment
Accounting Policy
Property, plant and equipment is stated at historical cost less accumulated depreciation. Historical cost includes 
expenditure that is directly attributable to the acquisition of the items.
Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, 
only when it is probable that future economic benefits associated with the item will flow to the Group and the cost 
of the item can be measured reliably. All other repairs and maintenance expenses are charged to the profit or loss 
during the financial period in which they are incurred.
The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each reporting date.
An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount  
is greater than its estimated recoverable amount.
Gains and losses on disposals are determined by comparing proceeds with carrying amount. These are included  
in the consolidated statement of comprehensive income.
Depreciation on assets is calculated using the straight-line method to allocate their cost, net of their residual 
values, over their estimated useful lives, as follows:
•  Motor vehicles 
3 – 5 years
•  Plant and equipment 
3 – 10 years
•  Leasehold improvements 
3 – 10 years or minimum lease period if shorter
105
carsales Annual Report 2021OTHER ASSETS AND LIABILITIESNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
15. Property, plant and equipment continued
Plant and 
equipment 
$’000
Motor  
vehicles 
$’000
Leasehold 
improvements 
$’000
3,068
2,103
(5)
(1,713)
(52)
3,401
14,022
(10,621)
3,401
2,921
2,105
(171)
(1,610)
 (177)
3,068
12,390
 (9,322)
3,068
819
211
(134)
(361)
(7)
528
1,663
(1,135)
528
1,217
197
(117)
(474)
 (4)
819
1,775
 (956)
819
9,873
1,742
-
(3,224)
(134)
8,257
22,846
(14,589)
8,257
6,374
6,713
-
(3,150)
 (64)
9,873
21,356
 (11,483)
9,873
Year ended 30 June 2021
Opening net book amount
Additions
Disposals
Depreciation charge
Exchange differences
Closing net book amount
At 30 June 2021
Cost
Accumulated depreciation
Net book amount
Year ended 30 June 2020
Opening net book amount
Additions
Disposals
Depreciation charge
Exchange differences
Closing net book amount
At 30 June 2020
Cost
Accumulated depreciation
Net book amount
106
Total 
$’000
13,760
4,056
(139)
(5,298)
(193)
12,186
38,531
(26,345)
12,186
10,512
9,015
(288)
(5,234)
 (245)
13,760
35,521
 (21,761)
13,760
carsales Annual Report 202116. Leases
The Group leases properties (commercial office premises and retail properties), motor vehicles and equipment. 
The Group’s leases are typically for fixed periods between two to fifteen years and may include extension options. 
Lease terms are negotiated on an individual lease basis and may contain a wide range of different terms and 
conditions. None of the Group’s lease agreements impose any covenants, however leased assets may not be  
used as security for borrowing purposes.
Payments made under operating leases, less any incentives received from the lessor, were previously charged to 
profit or loss on a straight-line basis over the period of the lease pursuant to the requirements of AASB 117. In 
applying AASB 16, a right-of-use asset representing the right to use the underlying asset and a corresponding lease 
liability representing the obligation to make lease payments are recognised at the date at which the leased asset  
is available for use by the Group. 
Right-of-use assets are measured at cost comprising the following:
•  the initial measurement of the lease liability;
•  any lease payments made in advance of the lease commencement date less any incentives received;
•  any initial direct costs; and
•  an estimate of any costs to dismantle and remove the asset at the end of the lease.
The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to the 
earlier of the end of the useful life of the right-of-use asset or the end of the lease term. The Group also assesses 
the right-of-use assets for impairment when such indicators exist.
At the lease commencement date, the Group measures the lease liability at the present value of the lease payments 
unpaid at that date, discounted using the interest rate implicit in the lease where that rate is readily available or 
using the Group’s incremental borrowing rate at the time the lease was entered into. 
Lease payments included in the measurement of the lease liability consist:
•  fixed payments less any incentives receivable;
•  variable payments based on an index or rate;
•  amounts expected to be payable under a residual value guarantee; and 
•  payments arising from options reasonably certain to be exercised.
Subsequent to initial measurement, the liability is reduced for payments made and increased for interest incurred. 
The liability is remeasured to reflect any reassessment or modification, or if there are changes to in-substance 
fixed payments. When the lease liability is remeasured, a corresponding adjustment is made to the value of the 
right-of-use asset.
Deferred tax accounting
Lease payments are generally deductible whilst interest and depreciation expenses on these leases remain 
non-deductible. As a result, a net deferred tax asset has been recognised in relation to the temporary differences 
arising from the right-of-use assets and lease liabilities.
Depreciation on assets is calculated using the straight-line method to allocate their cost, net of their residual 
values, over their estimated useful lives, as follows:
•  Properties 
•  Motor vehicles 
Expected lease period 
Contractual lease period 
•  Leased plant and equipment 
Contractual lease period
107
carsales Annual Report 2021OTHER ASSETS AND LIABILITIESNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
16. Leases continued
Key Assumption/Accounting Estimates
Extension and termination options are included in a number of the Group’s property leases. The extension and 
termination options are exercisable only by the Group and not by the respective lessor. In determining the lease 
term, which forms part of the initial measurement of the right-of-use asset and lease liability, management 
considers all facts and circumstances that create an economic incentive to exercise an extension option, or not 
exercise a termination option. Extension options (or periods after termination options) are only included in the 
lease term if the lease is reasonably certain to be extended (or not terminated).
The following factors are normally the most relevant when assessing the extension options on the property lease:
•  If there are significant penalties to terminate (or not extend), the Group is typically reasonably certain to extend 
(or not terminate).
•  If any leasehold improvements are expected to have a significant remaining value, the Group is typically 
reasonably certain to extend (or not terminate).
•  Otherwise, the Group considers other factors including historical lease duration and the costs and business 
disruption required to replace the leased properties.
Most extension options in properties have been included in the lease liability because the Group could not replace 
the assets without significant cost or business disruption. 
The lease term is reassessed if an option is actually exercised (or not exercised) or the Group becomes obliged to 
exercise (or not exercise) it. The assessment of reasonable certainty is only revised if a significant event or change 
in circumstances occurs, which affects this assessment and that is within the control of the lessee Group.
Right-of-use assets:
Year ended 30 June 2021
Opening net book amount
Additions
Terminations
Remeasurement of lease modification
Depreciation charge
Exchange differences
Closing net book amount
At 30 June 2021
Cost
Accumulated depreciation
Net book amount
108
Right-of-use 
Properties  
$’000
Right-of-use 
Motor 
vehicles /
Equipment 
$’000
Total 
$’000
52,961
4,263
(236)
6,487
(7,609)
(252)
55,614
898
238
-
-
(602)
-
534
2,934
(2,400)
534
92,623
(37,009)
55,614
52,063
4,025
(236)
6,487
(7,007)
(252)
55,080
89,689
(34,609)
55,080
carsales Annual Report 2021Right-of-use 
Properties*  
$’000
Right-of-use
Motor 
vehicles/
Equipment 
$’000
Year ended 30 June 2020
Opening net book amount
Additions
Terminations 
Remeasurement of lease modification
Depreciation charge
Exchange differences
Closing net book amount
At 30 June 2020
Cost
Accumulated depreciation
Net book amount
55,632
2,093
(303)
1,622
(6,930)
(51)
52,063
79,674
 (27,611)
52,063 
*  Restatement relates to minor adjustment of prior year resulting from changes in the interpretation of accounting policies.
Lease Liabilities:
Year ended 30 June 
Opening lease liabilities
Additions
Terminations
Remeasurement of lease modification
Lease payments
Interest charge
Exchange differences
Closing lease liabilities
At 30 June 
Current lease liabilities
Non-current lease liabilities
Total lease liabilities
1,034
588
-
-
(718)
(6)
898
2,733
(1,835)
898
2021 
$’000
60,971
4,263
(270)
6,487
(9,819)
1,577
143
63,352
6,636
56,716
63,352
Total 
$’000
56,666
2,681
(303)
1,622
(7,648)
(57)
52,961
82,407
 (29,446)
52,961
2020 
$’000
63,713
2,681
(331)
1,538
(8,320)
1,848
(158)
60,971
6,638
54,333
60,971
109
carsales Annual Report 2021OTHER ASSETS AND LIABILITIESNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
17. Intangible assets
Accounting Policy
Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the net 
identifiable assets of the acquired subsidiary at the date of acquisition. Goodwill on acquisitions of subsidiaries  
is included in intangible assets. Goodwill is not amortised. Instead, goodwill is tested for impairment annually,  
or more frequently if events or changes in circumstances indicate that it might be impaired, and is carried at  
cost less accumulated impairment losses. Gains and losses on the disposal of an entity include the carrying 
amount of goodwill relating to the entity sold. Goodwill is allocated to cash generating units for the purpose  
of impairment testing. 
Computer software 
Software includes capitalised development costs being an internally generated intangible asset.
Capitalised development costs are recorded as an intangible asset and amortised from the point of which the 
asset is ready for use on a straight-line basis over four years. Internally capitalised labour costs are treated as  
an investing cash outflow in the consolidated statement of cash flows.
Research expenditure is recognised as an expense as incurred. Costs incurred on development projects (relating 
to the design and testing of new or improved services) are recognised as intangible assets when it is probable  
that the project will, after considering its commercial and technical feasibility, be completed and generate future 
economic benefits and its costs can be measured reliably. The expenditure capitalised comprises all directly 
attributable costs, including costs of materials, services, direct labour and an appropriate proportion of overheads. 
Other development expenditures that do not meet these criteria are recognised as an expense as incurred. 
Development costs previously recognised as an expense are not recognised as an asset in a subsequent period. 
Brands and customer relationships 
Acquired brands represent the value of brands in acquired subsidiaries and businesses that are separately fair 
valued at the date of acquisition from the remaining goodwill. Acquired brands are amortised over a 10-year period.
Acquired customer relationships have a finite useful life and are carried at fair value at acquisition date less 
accumulated amortisation and impairment losses. Amortisation is calculated using the straight-line method  
to allocate the cost of the asset over its estimated useful life, which is between 7-12 years.
The following intangible assets have finite lives and are subject to amortisation on a straight-line basis. The useful 
lives for these assets are as follows:
•  Computer software 
•  Brands 
•  Customer relationships 
4 years
10 years
7-12 years
•  Other (domain names and database) 
5-10 years
110
carsales Annual Report 2021Year ended 30 June 2021
Opening net book amount
Additions
Disposals 
Goodwill impairment
Amortisation charge
Exchange differences
Closing net book amount
Goodwill 
$’000
Computer 
software 
$’000
Brands and 
customer 
relationships 
$’000
Other 
intangible 
assets* 
$’000
477,633
11,294
-
(520)
-
(8,399)
480,008
39,480
31,531
(1,694)
-
(18,787)
(491)
50,039
65,684
9,934
-
-
(8,057)
(422)
67,139
389
1,122
-
-
(52)
(911)
548
Total 
$’000
583,186
53,881
(1,694)
(520)
(26,896)
(10,223)
597,734
At 30 June 2021
Cost
Accumulated amortisation and impairment
Net book amount
480,528
 (520)
480,008
 117,713 
 (67,674)
 50,039 
 96,117 
 (28,978)
 67,139 
 5,014 
 (4,466)
 548 
699,372
 (101,638)
597,734
Goodwill 
$’000
Computer 
Software** 
$’000
Brands and 
customer 
relationships 
$’000
Other 
intangible 
assets* 
$’000
Year ended 30 June 2020
Opening net book amount
Additions
Disposals 
Amortisation charge
Exchange differences
Closing net book amount
At 30 June 2020
Cost
Accumulated amortisation and impairment
Net book amount
490,069
-
(1,251)
-
(11,185)
477,633
477,633
-
477,633
32,231
23,788
(1,475)
(15,060)
(4)
39,480
88,845
(49,365)
39,480
76,208
-
-
(8,333)
(2,191)
65,684
87,051
(21,367)
65,684
*  Other in tangible assets include database, domain names and other
** Restatement relates to minor adjustment of prior year resulting from changes in the interpretation of accounting policies..
Total 
$’000
598,917
23,791
(2,726)
(23,469)
(13,327)
583,186
409
3
-
(76)
53
389
4,926
(4,537)
389
658,455
(75,269)
583,186
111
carsales Annual Report 2021OTHER ASSETS AND LIABILITIESNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
17. Intangible assets continued
(a) Impairment testing
Key Assumption/Accounting Estimates
Goodwill and intangible assets that have an indefinite useful life are allocated to a cash-generating unit (‘CGU’) or  
a group of CGUs and are tested annually for impairment. Other assets are tested for impairment whenever events 
or changes in circumstances indicate that the carrying amount may not be recoverable, which includes carsales’ 
interests in associates. An impairment loss is recognised for the amount by which the asset’s carrying amount 
exceeds its recoverable amount. 
Both value in use and fair value less cost to sell valuation methods have been employed in determining the 
recoverable amounts of CGUs. Both methods are predicated on cash flow projections which necessitates the 
adoption of assumptions and estimates.  
The key assumptions and estimates used in management’s calculations primarily relate to:
•  Five or 10-year cash flow forecasts sourced from internal budgets and long-term forecasts;
•  terminal value growth rates applied to the period beyond the five to 10-year cash flow forecasts; and
•  post-tax discount rates, used to discount the cash flows to present value.
The cash flow projections have been: 
•  derived from management forecasts based on next year’s budgeted result, with the remaining years based on 
management forecasts; and 
•  compiled using a combination of past experience, current performance and market position as well as structural 
changes and economic factors which have been derived based on external data and internal analysis.
Each of these assumptions and estimates are based on a ‘best estimate’ at the time of performing the valuation. 
However, increases in discount rates or changes in other key assumptions, such as operating conditions or 
financial performance, may cause the recoverable amount of CGUs to fall below their carrying amounts, 
resulting in an impairment loss being recognised.
Cash generating units
Goodwill is allocated to the Group’s cash generating units (CGUs) which are then tested annually to determine whether 
they have suffered any impairment. For the purposes of assessing impairment, assets are grouped at the lowest levels for 
which there are separately identifiable cash inflows which are largely independent of the cash inflows from other assets 
or groups of assets (cash generating units).
112
carsales Annual Report 2021A segment and CGU-level summary of the goodwill allocation is presented below.
Australia – Online Advertising Services Segment
Australia – Data, Research and Services Segment
Mexico 
Chile
Argentina
Latin America Segment
South Korea
RedBook International
Asia Segment
Key assumptions
2021
$’000
 83,370 
 15,941 
 3,817 
 16,092 
-
 19,909 
 360,388 
 400 
 360,788 
480,008
2020 
$’000
72,076
15,941
3,595
15,585
769
19,949
369,267
400
369,667
477,633
As well as management cash flow projections, other key assumptions for each significant CGU are detailed as follows:
CGU
Australia – Online Advertising 
Services
Australia – Data, Research and 
Services
Chile
South Korea
Valuation 
method
Value in use
Value in use
Value in use
Fair value less 
costs to sell
Years of 
cash flow 
projection
5 
5
5
10
Terminal growth rate
Post-tax discount rate
2021
2.0%
2.0%
3.1%
2.5%
2020
2.0%
2.0%
3.0%
2.5%
2021
8.4%
8.4%
9.2%
9.5%
2020
8.7%
8.7%
9.0%
10.4%
Impact of reasonable possible changes in key assumptions
As part of management’s impairment review for the period ended 30 June 2021, the carrying value of the Chile CGU was 
compared with a value in use discounted cash flow model. The model indicated no impairment is required. The model’s 
cash flow projections are based on the Board approved budget for the next 5 years. The valuation outcome is sensitive  
to the underlying performance of the Chilean economy and management’s ability to successfully introduce new products, 
increase prices and thereby increase yield. Depending on the duration of the COVID-19 pandemic and to what extent the 
business is affected in the medium to long term, it may have an impact on the future cash flow growth assumptions 
applied to calculate recoverable amount.
carsales also has goodwill related to a CGU in Mexico where the business is currently loss making in line with 
management’s expectations due to immature monetisation rates. This CGU is forecast to be profitable in the future  
such that the carrying value of goodwill is supportable, however the recoverable amounts are close to the carrying 
amounts. Depending on the duration of the COVID-19 pandemic and to what extent the business is affected in the 
medium to long term, it may result in impairment losses in future periods. We note goodwill for Mexico is insignificant 
compared to total goodwill carried by the Group. 
The Directors and management have considered and assessed reasonably possible changes for the key assumptions and 
have not identified any instances that could cause the carrying amount of the Online Advertising Services, Data, Research 
and Services and South Korea CGUs to exceed its recoverable amount.
113
carsales Annual Report 2021OTHER ASSETS AND LIABILITIESNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
18. Payables and provisions
Accounting Policy 
Payables
These amounts represent liabilities for goods and services provided to the Group prior to the end of financial year 
that are unpaid. The amounts are unsecured and are usually paid within 30 days of recognition.
Short-term obligations 
Liabilities for wages and salaries, including non-monetary benefits and annual leave expected to be settled within 
12 months after the end of the period in which the employees render the related service. They are recognised in 
respect of employees’ service up to the end of the reporting period and are measured at the amount expected  
to be paid when the liabilities are settled. The liability for annual leave is recognised in the provision for employee 
benefits. All other short-term employee benefit obligations are presented as payables.
Other long-term employee benefit obligations
The liability for long service leave and annual leave that is not expected to be settled within 12 months after the 
end of the period in which the employees render the related services is recognised in the provision for employee 
benefits and measured as the present value of expected future payments to be made in respect of services 
provided by employees up to the end of the reporting period using the projected unit credit method. Consideration 
is given to expected future wage and salary levels, experience of employee departures and period of service. 
Expected future payments are discounted using market yields at the end of the reporting period on high-quality 
corporate bonds with terms to maturity and currency that match, as closely as possible, the estimated future  
cash outflows.
Bonus plans 
The Group recognises a liability and an expense for bonuses based on a formula that takes into consideration the 
profit attributable to the Company’s shareholders after certain adjustments as well as other metrics set out in the 
Remuneration Report. The Company recognises a provision where contractually obliged or where there is a past 
practice that has created a constructive obligation.
Trade and other payables
Trade payables
Accrued expenses
Other payables
Total trade and other payables
Provisions
Employee benefits – current
Employee benefits – non-current
Other provisions – current
Other provisions – non-current
Total provisions
2021 
$’000
 8,397 
 26,224 
4,241 
38,862
 8,928 
1,161
488
2,644
13,221
Restated 
2020* 
$’000 
5,993
18,933
4,691
29,617
 7,112 
 1,104 
488
2,644
11,348
*Restatement relates to minor adjustment of prior year resulting from changes in the interpretation of accounting policies.
Contingent liabilities
The Group and the parent entity from time to time may incur obligations arising from litigation or other contracts entered 
into in the normal course of business. The Group has a contingent liability relating to the acquisition of Trader Interactive 
LLC due to complete in FY22. Once the transaction completes, the Group will be liable to pay a $6.0 million transaction 
fee to Morgan Stanley for financial advice provided during the acquisition. Refer note 24 for more details. Neither the 
Group nor the parent entity have any other material contingent liabilities where the probability of outflow in any 
settlement is greater than remote as at 30 June 2021 or 30 June 2020 other than the associates’ contingent liabilities as 
set out in Note 19(c).
Other commitments
The Group has other contractual commitments of $4.1 million at 30 June 2021 (2020: $7.4 million).
114
carsales Annual Report 2021GROUP STRUCTURE
This section explains aspects of the group structure, such as our portfolio of associate accounted investments  
and acquisitions and how these have affected the financial position and performance of the Group.
19. Interests in other entities
(a) Material subsidiaries
(i) Subsidiaries
Subsidiaries are all entities over which the Group has the power to govern the financial and operating policies, 
generally accompanying a shareholding of more than half of the voting rights. The existence and effect of potential 
voting rights that are currently exercisable or convertible are considered when assessing whether the Group 
controls another entity.
Subsidiaries are fully consolidated from the date on which control is transferred to the Group. The purchase 
method of accounting is used to account for the acquisition of subsidiaries by the Company. 
Subsidiaries disposed of are de-consolidated from the date that control ceases.
Intercompany transactions, balances and unrealised gains on transactions between companies are eliminated. 
Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset 
transferred. Accounting policies of subsidiaries have been changed where necessary to ensure consistency  
with the policies adopted by the Company.
Non-controlling interests in the results and equity of subsidiaries are presented separately in the consolidated 
statement of comprehensive income, consolidated statement of changes in equity and consolidated statement  
of financial position respectively.
(ii) Employee Share Trust 
The Group has formed a trust to administer the Group’s employee share scheme. This trust is consolidated,  
as the substance of the relationship is that the trust is controlled by the Group.
The Group’s principal subsidiaries at 30 June 2021 are set out on the next page. Unless otherwise stated, they have share 
capital consisting solely of ordinary shares that are held directly by the Group and the proportion of ownership interests  
held equals the voting rights held by the Group. The country of incorporation or registration is also their principal  
place of business.
115
carsales Annual Report 2021OTHER ASSETS AND LIABILITIESGROUP  STRUCTURENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
19. Interests in other entities continued
Place of 
business/
country of 
incorporation
Australia
New Zealand
China
Malaysia
Name of entity
Webpointclassifieds Pty Ltd
Equipment Research  
Group Pty Ltd
Australia
Discount Vehicles Australia Pty Ltd Australia
Automotive Data Services Pty Ltd Australia
Auto Information Limited
RedBook Automotive Services  
(M) Sdn Bhd
RedBook Automotive Data  
Services (Beijing) Limited
Automotive Data Services 
Thailand
(Thailand) Company Limited
Tyresales Pty Ltd**
Australia
Australia
Auto Exchange Holdings Pty Ltd
Automotive Exchange Pty Ltd
Australia
carsales.com Investments Pty Ltd Australia
carsales Holdings Pty Ltd
Australia
carsales.com Ltd Employee  
Share Trust
carsales Finance Pty Ltd
RedBook Inspect Pty Ltd
carsales Latam Pty Ltd
carsales Mexico SAPI de CV
carsales Chile SpA
Chileautos SpA
carsales Foundation Pty Ltd
carsales Argentina Pty Ltd
Demotores Holdings LLC
Demotores Chile SpA
Demotores S.A.
ENCARSALES.COM Ltd
AS1 Holdings Pty Ltd
Appraisal Solutions Pty Ltd
CS Motion Technologies Pty Ltd
CS Motion Development Pty Ltd
Australia
Australia
Australia
Australia
Mexico
Chile
Chile
Australia
Australia
United States 
of America
Chile
Argentina
South Korea
Australia
Australia
Australia
Australia
Ownership 
interest held by 
the Group*
2021 
%
100.0
2020 
%
100.0
Ownership 
interest held by 
non-controlling 
interests
2021 
%
-
2020 
%
-
Principal 
activities
(1)
Operating 
Segment
(i)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
80.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.34
100.0
100.0
75.0
100.0
100.0
100.0
100.0
100.0
100.0
80.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.34
100.0
-
-
-
-
-
-
-
-
-
-
-
-
-
-
20.0
-
-
-
-
-
-
-
-
-
-
-
-
2.66
-
-
-
-
-
-
-
-
25.0
-
-
-
-
-
-
20.0
-
-
-
-
-
-
-
-
-
-
-
-
2.66
-
(2)
(1)
(2)
(2)
(2)
(2)
(2)
(3)
(4)
(1)
(4)
(4)
(5)
(4)
(7)
(4)
(1)
(4)
(1)
(8)
(4)
(4)
(1)
(1)
(1)
(4)
(2)
(1)
(1)
(ii)
(i)
(ii)
(iv)
(iv)
(iv)
(iv)
(i)
(i)
(i)
(iii)
(iv)
n/a
n/a
(i)
(iii)
(iii)
(iii)
(iii)
n/a
(iii)
(iii)
(iii)
(iii)
(iv)
(i)
(ii)
(i)
(i)
The proportion of ownership interest is equal to the proportion of voting power held.
* 
**  The Group has purchased a further stake in Tyresales Pty Ltd. Refer Note 19(b) for details of the transaction.
116
carsales Annual Report 2021Principal activities 
(1)  Classified advertising
(2)  Data and research
(3)  Online retail
(4)  Holding company
(5)  Share trust company
(6)  Finance and related services
(7)  Vehicle inspection services
(8)  Trustee company
Operating segment 
(i)  Australia – Online Advertising Services
(ii)  Australia – Data, Research and Services
(iii) Latin America (LATAM)
(iv) Asia
(b) Non-controlling interests (NCI) for continuing operations 
Set out below is summarised financial information for each subsidiary that has non-controlling interests which are 
material to the Group. The amounts disclosed for each subsidiary are before intercompany eliminations.
For the year ended 30 June 2021
Summarised balance sheet
Current assets
Non-current assets
Current liabilities
Non-current liabilities
Net assets
Accumulated NCI
Summarised statement of comprehensive income
Profit for the year
Other comprehensive income
Total comprehensive income
Profit for the year allocated to NCI
Dividends paid to NCI
Summarised cash flows
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
Net increase / (decrease) in cash and cash equivalents
RedBook Inspect  
$’000
3,083
2,271
(4,494)
(293)
 567 
106
697
-
697
139
210
3,321
(696)
(1,796)
 829 
Other (1)  
$’000
2,479
931
(1,503)
(131)
1,776
656
1,257
-
1,257
429
-
1,626
(625)
(1,652)
(651)
On 7 December 2020 carsales.com Ltd acquired further 25% stake of tyresales Pty Ltd giving carsales 100% ownership.
117
carsales Annual Report 2021GROUP  STRUCTURENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
19. Interests in other entities continued
For the year ended 30 June 2020
Summarised balance sheet
Current assets
Non-current assets
Current liabilities
Non-current liabilities
Net assets
Accumulated NCI
Summarised statement of comprehensive income
Profit / (loss) for the year
Other comprehensive income
Total comprehensive income
Profit / (loss) for the year allocated to NCI
Dividends paid to NCI
Summarised cash flows
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
Net increase / (decrease) in cash and cash equivalents
(1) 
‘other’ represents other individually immaterial non-controlling interests.
(c) Interests in associates
Accounting Policy
tyresales
$’000
RedBook 
Inspect
$’000
Other (1)
$’000
3,254
1,424
(6,436)
-
(1,758)
(439)
(1,218)
-
(1,218)
(305)
-
520
(373)
-
147
2,160
2,474
(3,163)
(550)
921 
177
(621)
-
(621)
(77)
200
3,006
(967)
(1,005)
1,034
444
3,000
(325)
-
3,119
-
273
23
296
(115)
84
214
(3)
(240)
(29)
Associates are all entities over which the Group has significant influence but no control or joint control, 
generally accompanying a shareholding of between 20% and 50% of the voting rights. Investments in associates 
are accounted for using the equity method of accounting, after initially being recognised at cost. The Group’s 
investment in associates includes goodwill identified on acquisition. Acquisition-related costs of acquiring an 
interest in an associate are capitalised.
The Group’s share of its associates’ post-acquisition profits or losses is recognised in profit or loss, and its share  
of post-acquisition other comprehensive income is recognised in other comprehensive income. The cumulative 
post-acquisition movements are adjusted against the carrying amount of the investment. Dividends receivable 
from associates are recognised as reduction in the carrying amount of the investment.
When the Group’s share of losses in an associate equals or exceeds its interest in the associate, including any 
other unsecured long-term receivables, the Group does not recognise further losses unless it has incurred 
obligations or made payments on behalf of the associate.
At each reporting date, the Group determines whether there is objective evidence that the investment in the 
associate or joint venture is impaired. If there is such evidence, the Group recognises the loss as share of profit  
of an associate or joint venture in the Consolidated Statement of Comprehensive Income.
118
carsales Annual Report 2021Name of entity
Webmotors S.A.
Skedgo Pty Ltd
Place of business /
country of 
incorporation
Brazil
Australia
% of ownership interest
2020 
%
30.0
20.0
2021 
%
30.0
20.6
Nature of 
relationship
Associate 
Associate
Measurement 
method
Equity method
Equity method
Name of entity
Webmotors S.A.
Skedgo Pty Ltd
RateSetter Australia Pty Ltd(1)
Total equity accounted 
investments
Quoted fair value
Carrying amount
Share of profit/(loss)
2021 
$’000
-
-
2020 
$’000
-
-
2021 
$’000
53,581
2,372
-
2020 
$’000
48,842
2,355
-
2021 
$’000
4,057
(111)
-
2020 
$’000
5,114
(154)
(783)
-
-
55,953
51,197
3,946
4,177
(1)  During the prior year, the Group’s interest in RateSetter ceased being an associate and was classified as a financial asset at fair value through other comprehensive 
income. This occurred as a result of the sale of Stratton Finance Pty Ltd and given Stratton’s previous interest in RateSetter.
(i) Movement in the carrying amount of significant equity accounted investments
Carrying amount at 1 July
Profit for the year
Amortisation of intangibles
Foreign exchange impacts – other comprehensive income
Dividends receivable/received
Adjustment to dividends
Carrying amount at 30 June
Webmotors S.A.
2021 
$’000
 48,842 
4,439
 (382)
(478)
 (2,217)
 3,377 
 53,581 
2020 
$’000
 64,626 
 5,604 
 (490)
 (16,674)
 (4,224)
-
48,842
119
carsales Annual Report 2021GROUP  STRUCTURENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
19. Interests in other entities continued
(ii) Summarised financial information for significant associates
The tables below provide summarised financial information for the associate that is material to the Group. The information 
disclosed reflects the amounts presented in the financial statements of the relevant associate and not the Company’s 
share of those amounts.
Webmotors S.A.
Total current assets
Total non-current assets
Total current liabilities
Total non-current liabilities
Net assets
Group's share in %
Group's share in $
Goodwill and capitalised transaction costs
Acquired intangibles
Carrying amount
Revenue
Profit from continuing operations
Other comprehensive income
Total comprehensive income
carsales’ share
Profit from continuing operations
Foreign exchange impacts – other comprehensive income
Total comprehensive income
Dividends receivable / received from associates and joint venture entities
(iii) Contingent liabilities in respect of associates
Contingent liabilities – associates
Contingent liabilities relating to liabilities of Webmotors S.A. for which the Company  
is severally liable
2021 
$’000
 47,026 
 39,387 
 (18,501)
 (235)
 67,677 
30%
 20,303 
 29,829 
 3,449 
 53,581 
 62,796 
 14,798 
-
 14,798 
4,057
(478)
 3,579 
2,217
2020 
$’000
 37,713 
 34,207 
 (18,098)
 (2,950)
 50,872 
30%
 15,262 
29,750
3,830
48,842
 74,551 
 18,679 
-
 18,679 
 5,114 
(16,674) 
(11,560) 
 4,224 
2021 
$’000
2020 
$’000
209
211
120
carsales Annual Report 2021 
(d)  Financial assets at fair value through other comprehensive income
Accounting Policy
Investments are designated as financial assets at fair value through other comprehensive income if they do not 
have fixed maturities and fixed or determinable payments, and management intends to hold them for the medium 
to long-term. The Group has irrevocably elected to account for investments which are not held for trading at fair 
value through other comprehensive income. These are strategic investments and the Group considers this 
classification to be more relevant. Financial assets that are carried at fair value are measured by the fair value 
measurement hierarchy referred to in Note 9.
On disposal of these equity investments, any related balance with the FVOCI reserve is reclassified to  
retained earnings.
Key Assumption/Accounting Estimates
The fair value of financial instruments that are not traded in an active market is determined using valuation 
techniques. The Group uses a variety of methods and makes assumptions that are based on market conditions 
existing at each balance date. Refer to Note 9 for details of the valuation techniques used to value the investment.
Name of entity
Quoted financial assets
iCar Asia Limited
Plenti Group Ltd (formerly ‘RateSetter Australia Pty Ltd’)
Unquoted financial assets
PromisePay Pte Ltd
mx51 Group Pty Ltd
Other equity investments
Total financial assets at fair value through other 
comprehensive income
% of ownership
Carrying amount
2021
%
11.4
9.5
7.9
3.8
N/A
2020
%
11.7
12.5
7.3
7.3
N/A
2021
$’000
2020
$’000
 13,601 
 21,666 
 13,601 
19,062
 2,237 
 2,002 
 10,023 
 2,104 
 623 
 5,328 
 49,529 
 40,718 
121
carsales Annual Report 2021GROUP  STRUCTURENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
19. Interests in other entities continued
 At 1 July
 Transfer from equity accounted associates
 Acquisition of financial assets at fair value through other comprehensive income
 Exchange differences recognised through other comprehensive income
 Gain recognised through other comprehensive income
 At 30 June
2021 
$’000
 40,718 
-
 2,169 
(409) 
 7,051 
 49,529 
2020  
$’000
 19,905 
 14,410 
 2,394 
 42 
 3,967 
 40,718 
(i) Plenti Group Ltd (formerly ‘RateSetter Australia Pty Ltd’) 
The Group previously accounted for its investment in RateSetter using the equity method. The Group made a strategic 
decision in December 2019 to relinquish control over the right to a RateSetter Board seat, thereby losing the right to 
exert significant influence over the business. 
Pursuant to this change, the Group ceased equity accounting for RateSetter and in accordance with accounting standards 
the Group was required to fair value the investment at that point resulting in a $9.8 million gain in the income statement 
and the Group made an irrevocable election to recognise the investment as a financial asset at fair value through other 
comprehensive income. During the year, RateSetter was renamed Plenti Group Ltd and listed on the ASX. Refer to  
Note 9 for the valuation approach for this asset.
(ii) PromisePay and mx51 Group 
Following the finalisation of a business restructure, the Group has interest in both PromisePay Pte Ltd and mx51  
Group Pty Ltd. The Group reviewed the valuation of its interest in both entities. Refer to Note 9 for details of the  
valuation approach.
20. Discontinued operations        
In June 2019 the Group announced its strategic review and intention to sell its 50.1% interest in Stratton Finance Pty Ltd 
(‘Stratton’). The sale was finalised on 30 April 2020.
In the prior comparative period, the Group classified its Stratton operations as a current asset held for sale in-line with 
AASB 5 Non-current Assets Held for Sale and Discontinued Operations. Stratton’s results were disclosed as discontinued 
operations in the consolidated statement of comprehensive income. Stratton also had a net cash outflow of $4.8 million 
presented in the consolidated statement of cash flows as discontinued operations for the year ended 30 June 2020. 
Furthermore, during the prior comparative period, the Group recognised a non-cash impairment charge of $4.4 million 
presented as discontinued operations in the consolidated statement of comprehensive income for the year ended  
30 June 2020.
See Note 21 of the June 2020 annual report for more details regarding the Stratton divestment.
122
carsales Annual Report 202121. Parent entity financial information
Accounting Policy
The financial information for the parent entity, carsales.com Ltd, has been prepared on the same basis as the 
consolidated financial statements, except as set out below: 
Investments in subsidiaries are accounted for at cost in the financial statements of carsales.com Ltd. Dividends 
received from subsidiaries are recognised in the parent entity’s profit or loss, rather than being deducted from the 
carrying amount of these investments. Investments in subsidiaries are tested for impairment whenever changes  
in events or circumstances indicate that the carrying amount may not be recoverable. Such events may include 
receipt of dividends. Refer to Note 17 for details of impairment accounting policies.
In addition to its own current and deferred tax amounts, carsales.com Ltd also recognises the current tax liabilities 
(or assets) and the deferred tax assets arising from unused tax losses and unused tax credits assumed from 
controlled entities in the tax consolidated group.
The entities have also entered into a tax funding agreement under which the wholly owned entities fully 
compensate the company for any current tax payable assumed and are compensated by the company for any 
current tax receivable and deferred taxes relating to unused tax losses or unused tax credits that are transferred 
to carsales.com Ltd under the tax consolidation legislation.
The funding amounts are determined by reference to the amounts recognised in the wholly owned entities’ 
financial statements. Assets or liabilities arising under tax funding agreements with the tax consolidated entities 
are recognised as amounts receivable or payable to other entities in the Group. Any difference between the 
amounts assumed and amounts receivable or payable under the tax funding agreement are recognised as  
a contribution to (or distribution from) wholly owned tax consolidated entities.
Where the parent entity has provided financial guarantees in relation to loans and payables of subsidiaries for  
no compensation, the fair values of these guarantees are accounted for as contributions and recognised as part  
of the cost of the investment.
123
carsales Annual Report 2021GROUP  STRUCTURENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
21. Parent entity financial information continued
(a) Summary financial information
Balance sheet
Current assets
Non-current assets
Total assets
Current liabilities
Non-current liabilities
Total liabilities
Shareholders' equity
Issued capital
Reserves
Retained earnings
Total equity
Profit for the year
Total comprehensive income
2021 
$’000
Restated* 
2020 
$’000
286,669
1,026,041
1,312,710
211,068
190,063
401,131
755,357
39,746
116,476
911,579
109,986
146,206
 163,884 
998,039
1,161,923
202,928
671,187
874,115
 149,817 
8,381 
129,610
287,808
127,529
128,987
* Restatement relates to minor adjustment of prior year resulting from changes in the interpretation of accounting policies.
(b) Contingent liabilities of the parent entity
The parent entity did not have any contingent liabilities as at 30 June 2021 or 30 June 2020.
22. Deed of cross guarantee 
The following controlled entities have entered into a Deed of Cross Guarantee:
Company
carsales.com Ltd
carsales Holdings Pty Ltd
carsales Finance Pty Ltd
Auto Exchange Holdings Pty Ltd
Automotive Data Services Pty Ltd
carsales.com Investments Pty Ltd
Discount Vehicles Australia Pty Ltd
Equipment Research Group Pty Ltd
Webpointclassifieds Pty Ltd
carsales Latam Pty Ltd
carsales Foundation Pty Ltd
carsales Argentina Pty Ltd
Automotive Exchange Pty Ltd
AS1 Holdings Pty Ltd
Tyresales Pty Ltd
Appraisal Solutions Pty Ltd
Financial year entered into agreement
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2015
30 June 2016
30 June 2016
30 June 2017
30 June 2018
30 June 2018
30 June 2021
30 June 2021
The companies that are party to this deed guarantee the debts of the others and represent the ‘Closed Group’ from the 
date of entering into the agreement. These wholly-owned entities have been relieved from the requirement to prepare  
a Financial Report and Directors’ Report under Class Order 98/1418 (as amended) issued by the Australian Securities  
and Investments Commission.
124
carsales Annual Report 2021(a) Consolidated statement of comprehensive income
Revenue from continuing operations
Revenue from contracts with customers
Revenue from continuing operations
Expenses
Costs of sales
Sales and marketing expenses
Service development and maintenance
Operations and administration
Earnings before interest, taxes, depreciation and amortisation
Depreciation and amortisation expense
Finance income
Finance costs
Changes in fair value of put options
Dividends income
Impairment loss
Fair value gain arising from discontinuing the equity method
Loss on disposal of subsidiary
Profit before income tax
Income tax expense
Profit from continuing operations
Total comprehensive income for the year
2021 
$’000
2020 
$’000
324,750
324,750
 274,071 
 274,071 
(20,515)
(45,644)
(23,941)
(54,630)
180,020
(31,538)
995
(19,181)
-
2,471
-
-
-
132,767
(48,344)
84,423
112,157
(4,373)
(48,323)
(20,097)
(36,569)
 164,709 
(19,694)
1,264 
(14,722)
7,228 
43,848 
(4,450)
5,217
(1,675)
181,725
(43,629)
138,096
139,553
125
carsales Annual Report 2021GROUP  STRUCTURENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
22. Deed of cross guarantee continued
(b) Consolidated statement of financial position
Set out below is a consolidated statement of financial position as at 30 June 2021 of the Closed Group.
Consolidated statement of financial position
Current assets
Cash and cash equivalents
Trade and other receivables
Derivative assets
Total current assets
Non-current assets
Investments accounted for using the equity method and subsidiaries
Financial assets at fair value through other comprehensive income
Property, plant and equipment
Right-of-use assets
Deferred tax assets
Intangible assets
Other receivables
Total non-current assets
Total assets
Current liabilities
Trade and other payables
Lease liabilities
Current tax liabilities
Provisions
Contract liabilities
Total current liabilities
Non-current liabilities
Trade and other payables
Borrowings
Lease liabilities
Deferred tax liabilities
Derivative liabilities
Provisions
Total non-current liabilities
Total liabilities
Net assets
Equity
Contributed equity
Reserves
Retained earnings
Total equity
* Restatement relates to minor adjustment of prior year resulting from changes in the interpretation of accounting policies.
126
2021 
$’000
Restated* 
2020 
$’000
238,862
40,441
33,658
312,961
537,689
49,529
5,194
41,810
15,086
123,436
13,905
786,649
1,099,610
26,122
3,366
13,034
8,036
3,707
54,265
37,723
43,195
48,220
15,009
-
1,014
145,161
199,426
900,184
138,327 
51,493 
-
189,820
527,516 
40,718 
6,216 
45,792
12,414
112,597
12,197
757,450
947,270
17,080
3,390
12,104
6,425
2,755
41,754
 21,171 
 543,910 
51,499
-
14,179
984
631,743
673,497
273,773
 755,357 
41,870
102,957
900,184
 149,817 
(17,699) 
141,655
273,773
carsales Annual Report 202123. Related party transactions
The Group has identified the parties it considers to be related and the transactions conducted with those parties.  
Other than those disclosed below, no other related party transactions have been identified.
(a) Key Management Personnel compensation
Short-term employee benefits
Deferred short-term employee benefits
Post-employment benefits
Long-term employment benefits
Share-based payments
2021 
$
6,683,998
502,551
175,003
90,034
1,620,670
9,252,256
2020 
$
 5,799,738 
 196,598 
 182,860 
 63,177 
 913,291 
 7,155,664 
(b) Transactions with other related parties
The following transactions occurred with related parties, the nature of which are described in the Remuneration Report.
Sale of goods and services to related parties
Purchase of goods and services from related parties
2021 
$
 1,458,813 
775,180
2020 
$
970,380
883,584
All transactions were made on normal commercial terms and conditions, at market rates and includes transactions  
with associates.
(c) Outstanding balances arising from sales/purchases of goods and services 
The following balances are outstanding at the end of the reporting period in relation to transactions with related parties:
Current receivables (sale of goods and services)
Other related parties 
Current payables (purchase of goods and services)
Other related parties
2021 
$
2020 
$
 98,070 
124,675
 73,093 
14,008
There is no allowance accounted for impaired receivables in relation to any outstanding balances, and no expense has 
been recognised in respect of impaired receivables due from related parties.
127
carsales Annual Report 2021GROUP  STRUCTURENOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
ITEMS NOT RECOGNISED
This section of the notes provides information about material items that are not recognised in the financial statements  
as they do not yet satisfy the recognition criteria.
24. Events occurring after the reporting period 
On 12 May 2021, the Group announced it had entered into an agreement to acquire a 49% interest in Trader Interactive 
LLC, a leading platform of branded marketplaces in the United States, providing digital marketing solutions and services 
across the commercial truck, recreational vehicle, power sports and equipment industries, for USD $624.0 million.  
The transaction is due to complete in early FY22.
carsales will invest alongside existing owners West Street Capital Partners VII, L.P., Eurazeo North America Inc., 
management and employees who collectively own the remaining 51% interest in Trader Interactive. carsales has 
a call option to acquire the remaining interest in Trader Interactive on specified terms.
The acquisition price will be funded by a combination of debt and equity. In May 2021, carsales announced the launch 
of an approximately AUD $600.0 million fully underwritten pro-rata accelerated renounceable entitlement offer (with 
retail rights trading) to fund the acquisition. The entitlement offer was completed in June 2021 resulting in the issue 
of 35,298,094 additional ordinary shares and cash raised of AUD $587.3 million (net of transaction costs). The remaining 
purchase price will be funded via an extension of existing debt facilities from existing lenders.
No other matters or circumstances have occurred subsequent to period end that have significantly affected, or may 
significantly affect, the operations of the Group, the results of those operations or the state of affairs of the Group 
or economic entity in subsequent financial years.
128
carsales Annual Report 2021OTHER
This section provides information on items which require disclosure to comply with Australian Accounting Standards  
and other regulatory pronouncements, however, are not considered critical in understanding the financial performance 
or position of the Group.
25. Remuneration of auditors 
During the year the following fees were paid or payable for services provided by the auditor of the parent entity,  
its related practices and non-related audit firms:
(a) PricewaterhouseCoopers Australia
Audit and other assurance services
Audit and review of Financial Reports
Due diligence services
Other assurance services
Total remuneration for audit and other assurance services
Taxation services
2021 
$
2020 
$
477,000
697,175
57,320
1,231,495
614,052
223,000
-
837,052
Tax compliance services, including review of Company income tax returns
Tax consulting and tax advice on mergers and acquisitions
Total remuneration for taxation services
 136,000 
-
 136,000 
103,717
130,932
234,649
Other services
Other services
Total remuneration for other services
Total remuneration of PricewaterhouseCoopers Australia 
(b) Network firms of PricewaterhouseCoopers Australia
Audit and other assurance services
Audit and review of Financial Reports
Total remuneration for audit and other assurance services
-
-
1,367,495
 68,512 
 68,512 
 1,140,213 
144,000
144,000
 164,111 
 164,111 
Taxation services
Tax compliance services, including review of Company income tax returns
Total remuneration for taxation services
Total remuneration of network firms of PricewaterhouseCoopers Australia
Total remuneration for PricewaterhouseCoopers
 18,722 
 18,722 
162,722
1,530,217
26,339
26,339
 190,450 
1,330,663
(c) Non-PwC audit firms
Audit and review of Financial Reports
Tax compliance services
Total remuneration for Non PwC audit firms
Total auditors’ remuneration
 13,818 
 19,897 
33,715
 30,802 
 779 
 31,581 
1,563,932
1,362,244
It is the Company’s policy to employ PwC on assignments additional to their statutory audit duties where PwC’s expertise 
and experience with the Company are important. These assignments are principally tax advice and due diligence reporting 
on acquisitions, or where PwC is awarded assignments on a competitive basis. It is the Company’s policy to seek 
competitive tenders for all major consulting projects.
129
carsales Annual Report 2021ITEMS NOT RECOGNISEDOTHERNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
26.  Share-based payments
Share-based compensation benefits are provided to employees via the carsales.com Ltd Employee Option Plan.
Total expenses arising from share-based payment transactions recognised during the period as part of employee benefit 
expense were $3,001,000 (2020: expense $3,480,000).
Employee Option Plan
Set out below are summaries of options and performance rights granted under the plan:
2021
Expiry date 
Grant date
Options
Oct 2015
Oct 2016
Oct 2017
Oct 2018
Oct 2019
Total options
Weighted average  
exercise price
Oct 2020
Oct 2031
Oct 2032
Aug 2033
Oct 2034
Exercise 
price
Opening 
balance
Granted 
during 
the year
Exercised 
during 
the year
Expired 
or lapsed 
during 
the year
$10.24
$12.23
$11.41
$14.87
$13.54
 45,610 
 218,110 
 295,990 
 445,532 
 139,245 
 1,144,487 
-
-
-
-
 148,871 
 148,871 
 (44,599)
 (115,344)
 (236,201)
-
-
 (396,144)
 (1,011)
 (14,545)
 (8,298)
 (19,080)
 (3,060)
 (45,994)
Vested 
and 
exercis-
able at  
30 June
-
 88,221 
 51,491 
-
-
 139,712 
Closing 
balance
-
 88,221 
 51,491 
 426,452 
 285,056 
 851,220 
$13.13
$13.54
$11.52
$13.22
$13.94
$11.93
Oct 2032
Aug 2033
Feb 2034
Aug 2034
Oct 2034
Aug 2035
Dec 2035
Performance rights
Oct 2017
Oct 2018
Feb 2019
Aug 2019
Oct 2019
Aug 2020
Dec 2020
Total performance rights
Weighted average  
exercise price
Total of plan
Weighted average  
exercise price
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
 186,281 
 159,387 
-
 19,784 
 82,335 
-
-
 447,787 
-
 (235)
-
-
 73,412 
 14,461 
 201,820 
 289,458 
 (124,827)
-
-
 (19,784)
-
-
-
 (61,454)
 (6,589)
-
-
 (1,809)
-
-
(144,611) 
(69,852) 
-
 152,563 
-
-
 153,938 
 14,461 
 201,820 
 522,782 
-
-
-
-
-
-
-
-
$0.00
 1,592,274 
$0.00
 438,329 
$0.00
 (540,755)
$0.00
$0.00
 (115,846)  1,374,002 
$0.00
 139,712 
$9.43
$4.60
$8.44
$5.25
$8.64
$11.93
130
carsales Annual Report 20212020
Expiry date 
Grant date
Options
Oct 2014
Oct 2015
Oct 2016
Oct 2017
Oct 2018
Oct 2019
Total options
Weighted average  
exercise price
Oct 2019
Oct 2020
Oct 2031
Oct 2032
Aug 2033
Oct 2034
Exercise 
price
Opening 
balance
Granted 
during 
the year
Exercised 
during 
the year
Expired 
or lapsed 
during 
the year
Closing 
balance
$10.71
$10.24
$12.23
$11.41
$14.87
$13.54
 24,667 
217,021
 631,658 
 311,432 
 495,204 
-
1,679,982
-
-
-
-
-
 139,245 
 139,245 
 (22,814)
 (168,369)
 (206,390)
-
-
-
 (397,573)
 (1,853)
 (3,042)
 (207,158)
 (15,442)
 (49,672)
-
-
45,610
 218,110 
 295,990 
 445,532 
 139,245 
 (277,167) 1,144,487
Vested 
and 
exercis-
able at  
30 June
-
 45,610 
 218,110 
-
-
-
 263,720 
$12.58
$13.54
$11.30
$12.63
$13.13
$11.89
Oct 2031
Aug 2019
Oct 2032
Aug 2033
Feb 2034
Aug 2034
Oct 2034
Performance rights
Oct 2016
Aug 2017
Oct 2017
Oct 2018
Feb 2019
Aug 2019
Oct 2019
Total performance rights
Weighted average  
exercise price
Total of plan
Weighted average  
exercise price
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
 123,076 
 48,448 
 196,000 
 177,157 
 16,706 
-
-
 561,387 
-
-
-
-
-
 21,260 
 82,335 
 103,595 
 (73,801)
 (48,448)
-
-
 (16,706)
-
-
 (138,955)
 (49,275)
-
 (9,719)
 (17,770)
-
 (1,476)
-
 (78,240)
-
-
 186,281 
 159,387 
-
 19,784 
 82,335 
 447,787 
-
-
-
-
-
-
-
-
$0.00
2,241,369
$0.00
242,840
$0.00
(536,528)
$0.00
$0.00
(355,407) 1,592,274
$0.00
263,720
$9.43
$7.76
$8.37
$9.85
$9.43
$11.89
The estimate of the weighted average share price at the date of exercise of options exercised regularly during the year 
ended 30 June 2021 is estimated to be approximately $20.80 (2020: approximately $16.07).
The weighted average remaining contractual life of share options outstanding at the end of the period was 9.11 years 
(2020: 12.68 years).
The establishment of the carsales.com Ltd Employee Option Plan was undertaken under a prospectus lodged with ASIC  
in 2000. Staff eligible to participate in the plan are those invited by the Board of Directors.
Options and performance rights are granted under the plan for no consideration with conditions including a vesting 
period and expiry date. Senior Executives’ vesting conditions, including EPS targets, are noted in the Remuneration Report 
on page 36.
Options and performance rights granted under the plan carry no dividend or voting rights. When exercisable, each option 
is convertible into one ordinary share in return for payment of the option’s exercise price. Each performance right is 
convertible into one ordinary share for $0.00 exercise price, upon satisfaction of all vesting requirements.
131
carsales Annual Report 2021OTHERNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
30 June 2021
26.  Share-based payments continued
Fair value of options and performance rights granted
The assessed fair value at grant date of options granted during the year ended 30 June 2021 is $3.43 (2020: $3.43).  
The assessed fair value at grant date of performance rights granted during the year ended 30 June 2021 is $17.41  
(2020: $13.80). 
The model inputs for options and performance rights granted during the year ended 30 June 2021 included:
Exercise price
Grant date
Expiry date
Share price at grant date
Expected price volatility  
of the Company's shares
Expected dividend yield
Risk-free interest rate
Options
2021
2020
$13.54
Oct 19
Oct 34
$15.75
29.1%
3.3%
0.8%
$13.54
Oct 19
Oct 34
$15.75
29.1%
3.3%
0.8%
Performance rights
2021
$0.00
Aug 20, Dec 20
Aug 35, Dec 35
$18.32, $18.75
2020
$0.00
Aug 19, Oct 19
Aug 34, Oct 34
$14.77, $15.75
41.7%, 32.9%
2.8%, 2.5%
0.4%, 0.4%
29.1%
3.3%
0.7%
The expected price volatility is based on historical volatility adjusted for any expected changes to future volatility due to 
publicly available information.
27. Other significant accounting policies
(a) Foreign currency translation
(i) Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary 
economic environment in which the entity operates (‘the functional currency’). The consolidated financial statements are 
presented in Australian dollars, which is carsales.com Ltd’s functional and presentation currency.
(ii) Transactions and balances 
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates 
of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the 
translation at year end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised 
in the consolidated statement of comprehensive income.
132
carsales Annual Report 2021(iii) Group companies 
The results and financial position of foreign operations (none of which has been restated for a hyperinflationary economy) 
that have a functional currency different from the presentation currency are translated into the presentation currency  
as follows:
•  assets and liabilities for each consolidated statement of financial position presented are translated at the closing rate  
at the date of that balance sheet;
• 
income and expenses for each consolidated statement of comprehensive income are translated at average exchange 
rates (unless this is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction 
dates, in which case income and expenses are translated at the dates of the transactions); and
•  all resulting exchange differences are recognised as a separate component of equity.
On consolidation, exchange differences arising from the translation of any net investment in foreign entities and of 
borrowings are recognised as other comprehensive income. When a foreign operation is sold or any borrowings  
forming part of the net investment are repaid, a proportionate share of such exchange differences are recognised  
in the consolidated statement of comprehensive income as part of the gain or loss on sale where applicable.
Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities  
of the foreign operation and translated at the closing rate.
(b) Goods and Services Tax (GST) 
Revenues, expenses and assets are recognised net of the amount of associated GST, unless the GST incurred is not 
recoverable from the tax authority. In this case, it is recognised as part of the cost of acquisition of the asset or as part  
of the expense.
Receivables and payables are stated inclusive of the amount of GST receivable or payable. The net amount of GST 
recoverable from, or payable to, the tax authority is included with other receivables or payables in the consolidated 
statement of financial position.
Cash flows are presented on a gross basis. The GST components of cash flows arising from investing or financing activities 
which are recoverable from, or payable to the tax authority, are presented as operating cash flow.
(c) New and amended Accounting Standards and Interpretations
(i) New and amended Accounting Standards and Interpretations issued and effective
The Group has not adopted any new or amended Accounting Standards and Interpretations this year that have had  
a material impact on the Group or the Company.
(ii) Accounting standards and Interpretations issued but not yet effective
Certain new accounting standards and interpretations have been published that are not mandatory for 30 June 2021 
reporting periods and have not been early adopted by the Group. These standards are not expected to have a material 
impact on the entity in the current or future reporting periods and on foreseeable future transactions. 
133
carsales Annual Report 2021OTHERDIRECTORS’ DECLARATION
In the Directors’ opinion:
(a)  the financial statements and notes set out on pages 62 to 133 are in accordance with the Corporations Act 2001, 
including:
(i) 
(ii) 
 Complying with Accounting Standards, the Corporations Regulations 2001 and other mandatory professional 
reporting requirements.
 Giving a true and fair view of the consolidated entity’s financial position as at 30 June 2021 and of its 
performance for the financial year ended on that date.
(b)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become  
due and payable.
The basis of preparation confirms that the financial statements also comply with International Financial Reporting 
Standards as issued by the International Accounting Standards Board.
The Directors have been given the declarations by the Managing Director and CEO, and Chief Financial Officer required  
by section 295A of the Corporations Act 2001.
Cameron McIntyre
Managing Director and CEO
Melbourne
15 August 2021
134
carsales Annual Report 2021 
 
INDEPENDENT AUDITOR’S REPORT TO   
THE MEMBERS OF CARSALES.COM LTD
Report on the audit of the financial report
Our opinion
In our opinion:
The accompanying financial report of carsales.com Limited (the Company) and its controlled entities (together the Group) 
is in accordance with the Corporations Act 2001, including:
(a) giving a true and fair view of the Group’s financial position as at 30 June 2021 and of its financial performance for the 
year then ended
(b) complying with Australian Accounting Standards and the Corporations Regulations 2001.
What we have audited
The Group financial report comprises:
•  the consolidated statement of financial position as at 30 June 2021
•  the consolidated statement of comprehensive income for the year then ended
•  the consolidated statement of changes in equity for the year then ended
•  the consolidated statement of cash flows for the year then ended
•  the notes to the consolidated financial statements, which include significant accounting policies and other  
explanatory information
•  the directors’ declaration.
Basis for opinion
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those standards are 
further described in the Auditor’s responsibilities for the audit of the financial report section of our report.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Independence
We are independent of the Group in accordance with the auditor independence requirements of the Corporations Act 
2001 and the ethical requirements of the Accounting Professional & Ethical Standards Board’s APES 110 Code of Ethics for 
Professional Accountants (including Independence Standards) (the Code) that are relevant to our audit of the financial 
report in Australia. We have also fulfilled our other ethical responsibilities in accordance with the Code.
PricewaterhouseCoopers, ABN 52 780 433 757
2 Riverside Quay, SOUTHBANK VIC 3006, GPO Box 1331, MELBOURNE VIC 3001
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au
Liability limited by a scheme approved under Professional Standards Legislation.
135
carsales Annual Report 2021DIRECTORS’ DECLARATIONINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF CARSALES.COM LTDINDEPENDENT AUDITOR’S REPORT TO   
THE MEMBERS OF CARSALES.COM LTD CONTINUED
Our audit approach
An audit is designed to provide reasonable assurance about whether the financial report is free from material 
misstatement. Misstatements may arise due to fraud or error. They are considered material if individually or in aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of the financial report.
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
report as a whole, taking into account the geographic and management structure of the Group, its accounting processes 
and controls and the industry in which it operates.
Materiality
•  For the purpose of our audit we used overall materiality of $9.3 million, which represents approximately 5% of the 
Group’s profit before income tax from continuing operations.
•  We applied this threshold, together with qualitative considerations, to determine the scope of our audit and the nature, 
timing and extent of our audit procedures and to evaluate the effect of misstatements on the financial report as a 
whole.
•  We chose Group profit before income tax from continuing operations because, in our view, it is the benchmark against 
which the performance of the Group is most commonly measured and is a generally accepted benchmark.
•  We selected a 5% threshold based on our professional judgement, noting that it is within the range of commonly 
acceptable profit related thresholds.
Audit Scope
•  Our audit focused on where the Group made subjective judgements; for example, significant accounting estimates 
involving assumptions and inherently uncertain future events.
•  carsales.com Limited operates across four reporting segments, being Australia – Online Advertising Services, Australia – 
Data, Research and Services, Latin America and Asia, as described in note 1 of the financial report. Its head office 
function is based in Melbourne, Australia.
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial report for the current period. The key audit matters were addressed in the context of our audit of the financial 
report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 
Further, any commentary on the outcomes of a particular audit procedure is made in that context. We communicated  
the key audit matters to the Audit Committee.
136
carsales Annual Report 2021Key audit matter
Carrying value of intangible assets for South Korea and Chile
(Refer to note 17 Intangible assets)
The Group’s intangible assets included $480.0 million of goodwill and $67.1 million of brands and customer relationships  
at 30 June 2021. Of total goodwill, $360.4 million related to the South Korea cash generating unit (CGU) and $16.1 million 
related to the Chile CGU. Goodwill was required to be tested for impairment in accordance with Australian Accounting 
Standards.  
In order to test for impairment of goodwill, the Group prepared impairment models which forecast cash flows, discounted 
to their present value. The valuation method used to test for impairment was fair value less costs to sell for South Korea 
and value in use for Chile.
The carrying value of intangible assets for South Korea and Chile was a key audit matter given it was financially significant  
to the Group and there were judgements and assumptions involved in estimating the cash flow forecasts and other key 
assumptions, particularly discount rate and terminal growth rate.
How our audit addressed the key audit matter
We performed the following procedures, amongst others:
•  Tested the mathematical accuracy of the calculations made in the impairment models.
•  Compared the forecast cash flows used in the impairment models with the FY22 budgets.
•  Assessed the historical accuracy of the Group’s cash flow forecasts by comparing prior budgets to actual performance.
•  Assessed the appropriateness and supportability of the cash flow forecasts by considering the key factors upon which 
they were based and the underlying drivers for growth.
•  Compared growth rate assumptions used in the impairment models to historical results and economic and industry 
forecasts.
•  Assessed the allocation of assets and liabilities to the CGUs.
•  For the South Korea CGU, we considered whether it would be possible to determine a reliable estimate of the amount 
obtainable in an arm’s length transaction between knowledgeable and willing parties, by determining fair value less costs  
to sell.
•  With the assistance of our internal valuation experts, we assessed the discount rates and terminal growth rates used in 
the impairment models by comparing them to market data, comparable companies and industry research.
•  Considered the disclosures made in note 17, in light of the requirements of Australian Accounting Standards.
137
carsales Annual Report 2021INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF CARSALES.COM LTDINDEPENDENT AUDITOR’S REPORT TO   
THE MEMBERS OF CARSALES.COM LTD CONTINUED
Key audit matter
Agreement to acquire a 49% interest in Trader Interactive LLC
(Refer to note 24 Events occurring after the reporting period)
On 12 May 2021, carsales entered into an agreement to acquire a 49% interest in Trader Interactive LLC. The Group expect 
the transaction to complete in early FY22 and it was disclosed as a subsequent event in the financial report.  
Funding for the acquisition was in place by 30 June 2021 and was a combination of debt and equity. The equity entitlement 
offer was completed in June 2021 and resulted in the issue of 35.3 million ordinary shares for $587.3 million (net of 
transaction costs). 
The agreement to acquire Trader Interactive LLC and the associated funding transactions described in note 24 are 
considered to be a key audit matter as it is a significant transaction for the Group.    
How our audit addressed the key audit matter
We performed the following procedures, amongst others:
•  Read the sale and purchase agreement and considered the appropriate timing of recognition of the transaction as an 
event subsequent to 30 June 2021.
•  Reconciled the gross and net proceeds raised from the equity entitlement offer to bank statements and to other 
relevant supporting documentation.
•  Assessed the amendment facility agreements and developed an understanding of the terms associated with  
the facilities.
•  Obtained external confirmations from the Group’s financiers to confirm the balance of borrowings.
•  Assessed a sample of transaction costs incurred to relevant supporting documentation and considered their accounting 
treatment and the associated tax treatment.
•  Considered the disclosures made in the financial report in light of the requirements of Australian Accounting Standards.
Other information
The directors are responsible for the other information. The other information comprises the information included in the 
annual report for the year ended 30 June 2021, but does not include the financial report and our auditor’s report thereon.
Our opinion on the financial report does not cover the other information and accordingly we do not express any form of 
assurance conclusion thereon.
In connection with our audit of the financial report, our responsibility is to read the other information and, in doing so,  
consider whether the other information is materially inconsistent with the financial report or our knowledge obtained in 
the audit, or otherwise appears to be materially misstated.
138
carsales Annual Report 2021If, based on the work we have performed on the other information that we obtained prior to the date of this auditor’s 
report, we conclude that there is a material misstatement of this other information, we are required to report that fact. We 
have nothing to report in this regard.
Responsibilities of the directors for the financial report
The directors of the Company are responsible for the preparation of the financial report that gives a true and fair view in 
accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal control as the 
directors determine is necessary to enable the preparation of the financial report that gives a true and fair view and is free 
from material misstatement, whether due to fraud or error.
In preparing the financial report, the directors are responsible for assessing the ability of the Group to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless  
the directors either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial report
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with the Australian 
Auditing Standards will always detect a material misstatement when it exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of the financial report.
A further description of our responsibilities for the audit of the financial report is located at the Auditing and Assurance 
Standards Board website at: https://www.auasb.gov.au/admin/file/content102/c3/ar1_2020.pdf. This description forms  
part of our auditor’s report.
Report on the remuneration report
Our opinion on the remuneration report
We have audited the remuneration report included in pages 36 to 55 of the directors’ report for the year ended  
30 June 2021.
In our opinion, the remuneration report of carsales.com Limited for the year ended 30 June 2021 complies with section 
300A of the Corporations Act 2001.
139
carsales Annual Report 2021INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF CARSALES.COM LTDINDEPENDENT AUDITOR’S REPORT TO   
THE MEMBERS OF CARSALES.COM LTD CONTINUED
Responsibilities
The directors of the Company are responsible for the preparation and presentation of the remuneration report in 
accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the 
remuneration report, based on our audit conducted in accordance with Australian Auditing Standards.
PricewaterhouseCoopers
Lisa Harker 
Partner
Melbourne
15 August 2021 
140
carsales Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SHAREHOLDER INFORMATION
The shareholder information set out below was applicable as at 30 June 2021.
A. Distribution of equity securities
Class of equity security
Ordinary shares
Holding
1 – 1,000
1,001 – 5,000
5,001 – 10,000
10,001 – 100,000
100,001 and over
Options and 
performance 
rights
Redeemable 
preference 
shares
Shares
Convertible 
notes
No. of holders No. of holders No. of holders No. of holders
-
-
-
-
-
-
11,408
6,666
846
488
80
19,488
6
16
7
15
2
46
-
-
-
-
-
-
There were 415 holders of less than a marketable parcel of ordinary shares. There were no redeemable preference 
shares or convertible notes outstanding.
B.  Equity security holders
Twenty largest quoted equity security holders
The names of the twenty largest holders of quoted equity securities are listed below:
HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED
J P MORGAN NOMINEES AUSTRALIA PTY LIMITED
CITICORP NOMINEES PTY LIMITED
BNP PARIBAS NOMINEES PTY LTD 
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