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Cboe Global Markets

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FY2000 Annual Report · Cboe Global Markets
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A Floor Without A Ceiling

Chicago Board Options Exchange 
Annual Report 2000

Limitless Numbers

312,182,108

contracts traded — 41% increase from Fiscal Year 1999

44,947,915

contracts in open interest — 90% increase from Fiscal Year 1999

1,229,063

contracts per day: Average Daily Volume— 40% increase from Fiscal Year 1999

Endless Opportunities

Leadership

Ever since it invented the options marketplace in 1973, CBOE has continued to lead and define the industry. Driven by a
determination to provide the best possible service to customers, CBOE captured the largest market share among options
exchanges of total options business in FY 2000.

Technology

Operator of the most technologically-advanced options trading floor in the world, CBOE’s team of technical experts is 
recognized as much for invention as for innovation. CBOE offers all the advantages of the open outcry system, supported
by milestone technological achievements.

Customer Service

The Exchange is committed to providing the best customer service in the business. CBOE builds productive 
relationships that enable customers to communicate their needs and have those needs met quickly and effectively.

CBOE

Service: It Starts With Members

The foundation of CBOE’s ongoing success is its active commitment to developing and fortifying mutually-beneficial, 
service-oriented relationships with member firms and other customers.

Business Development
Division
This new division focuses
on building relationships
with member firms and other
customers. Its ongoing goal
is to partner with member
firms to satisfy customer
needs, while promoting a
better understanding of and
increased participation in

2

options trading. The Business
Development Division draws
upon such CBOE resources
as marketing, member trad-
ing services and The Options
Institute, the educational
arm of CBOE.

Designated Primary Market
Maker (DPM) Program 
To offer immediate access 
to a floor contact and to
provide a single point of
accountability for customers,
CBOE members voted on
June 29, 1999 to expand
the DPM system. All equity
options now trade under the
DPM system. 

Elimination of Fees
Effective May 1, 2000, CBOE
eliminated all Exchange fees
for public customer stock
option orders regardless of
size or routing method.
Continuing record volume
and increased automation
allowed CBOE to pass on
savings to customers.

550,000 customer contacts

Customer Contacts
Service of existing customers
and expansion of CBOE’s
customer base are top 
priorities. CBOE realizes that
satisfied customers are the
cornerstone of every success-
ful business, and answers
all inquiries regarding options
promptly and completely.

70,000 telephone inquiries

20,000 e-mail inquiries

All answered by CBOE’s
investor services call center.

550,000+ investor contacts
are maintained in CBOE’s
database.

Marketing Program
In response to changing
market conditions and in
order to compete effectively,
CBOE decided to impose 
a marketing fee on market
maker and DPM transactions
in all equity option classes. 

The purpose of the marketing
fee is to provide a fund to
be made available to DPMs
for marketing purposes,
including payment for cus-
tomer order flow.

3

Innovation: Expanding Possibilities

CBOE has always been and still remains the technological leader among options exchanges.  

Best Execution 
Assurance ProgramSM
On August 1, 2000, CBOE
enhanced its execution
quality programs through 
its new Best Execution
Assurance Program. The
program utilizes technological

applications to provide
member firms and other 
customers with best 
execution documentation.

Trading via Technology
94% of all customer orders
are routed electronically 
to CBOE and executed on 
electronic systems. 

12 seconds is the average
turnaround time for all
Order Routing System (ORS)
customer orders. 

37% of orders are executed
instantaneously electronically.

Automatic Book Priority
(ABP): Another CBOE 
innovation in FY 2000
automatically matches and
executes orders with the
Customer Book. 

1st

CBOE has the most technologically-advanced trading floor in the options marketplace. 
Progress through innovation is the key to CBOE’s strategic philosophy.

Screen-Based Trading
In line with CBOE’s Strategic
Plan of offering customers 
a vast array of trading
opportunities and choices,
CBOEdirectTM, the Exchange’s
new screen-based trading
system is ready to launch.  

Scheduled for “take-off” in
2001, the system achieves
the unprecedented goal 
of putting the entire options
universe onto a single 
platform. In addition, CBOE
is actively defining the 

parameters of a hybrid 
trading floor, with the intent
of continually integrating
technological advancements
with open outcry to best
service the customer.

Education: Envisioning Our Future

Educating new and existing customers is a critical CBOE priority. As more and more investors enter the investment 
marketplace, understanding the benefits of options as a risk management tool grows even more important.

Web Site 
Traffic on the CBOE web
site, www.cboe.com, 
skyrocketed as a growing
number of investors took
advantage of the easy access
to comprehensive, diversified
options market information
and educational materials. 

6

300% increase in page
views from 31 million at 
the end of FY 1999 to 
130 million in FY 2000. 

120% more visits to the 
site occurred, rising from
8.3 million to 18.7 million
during the same period. 

Features include: the least
expensive real-time options
quotes on the Internet, a
timely electronic newsletter
and enhanced symbol 
and statistical information.
Forbes.com magazine
selected the web site as a
Best of the Web” honoree.

“

16th Annual Risk
Management Conference
CBOE and the Chicago
Board of Trade (CBOT) jointly
hosted this conference in
January 2000. Nearly 
300 institutional investment 
professionals attended to
discuss the latest information
on risk management policy
formation. 

18,700,000visits to www.cboe.com

International Expansion
109 international offices were
visited by representatives
from CBOE to stimulate
interest in options investing.
A significant development
was the preparation for the
opening of Taiwan to 32
CBOE options products.

The Options Institute
In FY 2000, The Options
Institute conducted three
interactive online seminars
to provide intermediate and
advanced education for
investors interested in
options. Additionally, CBOE
continues to partner with
brokers to provide special 

education programs to
familiarize their clients and
prospects with both the
Exchange and the benefits
of options investment. 

20 Bridge events, hosted by
retail brokers, helped them
introduce their clients to
CBOE and options trading. 

4 High-Net-Worth programs,
specifically designed to fill
the needs of brokers with
high-net-worth clients and
prospects, were conducted.

17,000 people attended
Options Institute seminars.

7

Advocacy: Positioning Our Industry

A strong advocate for fairness and integrity within the industry, CBOE strives to protect member firms’ and customers’ rights. 

Single-Stock Futures
Significant progress has
been made, furthering
CBOE’s stance regarding
pending legislation to amend
the Shad-Johnson Accord 
to permit single-stock
futures. CBOE has worked 

tirelessly to communicate to
Congress that concerns
about equal regulation and
oversight for both futures
and options must be satis-
factorily addressed. 

Market Linkage
Creating a plan to link options
markets as mandated by the
SEC was a major challenge
in FY 2000. Ultimately, the
SEC approved the linkage
plan submitted by the CBOE
along with two other options

exchanges. The exchanges
will be electronically linked,
allowing market makers,
DPMs and specialists to
access the other exchanges
when a better bid or offer 
is displayed.

27 years of protecting customers

Section 31 Fees
Proposed legislation which
would reduce Section 31
fees is another major 
consideration. These fees
fund the SEC and are 
levied on stock and option 

transactions. CBOE supports
this legislation. Currently,
the U.S. government collects
five to seven times the
SEC’s budget from Section
31 fees.

Political Action Committee
50% approximate increase
in Political Action Commit-
tee (PAC) contributions
occurred over last year. About
$425,000 has been donated
in FY 2000 to CBOE’s PAC.

These funds were especially
critical during an election
year when so many critical
issues affecting the options
marketplace are at stake.

Product Expansion: Increasing Opportunities

CBOE continually expands its product base to attract new investors and provide current customers with additional choices to 
meet their portfolios’ objectives.

CBOE Mini-NDX (MNXSM)
Launched in August 2000,
one of CBOE’s most suc-
cessful new products is an
index option based on one-
tenth of the Nasdaq-100
Index®. Escalating volume
quickly distinguished MNX
as the third most actively
traded index at CBOE.

10

CBOE flex.netTM
On May 1, 2000, CBOE
announced a partnership
with Trading Edge, Inc. to
build a highly customized
web-based system for trading
CBOE’s FLexible EXchange®
(FLEX®) Options. The new
system, scheduled to debut 

early in 2001, will allow
high-net-worth individuals
and institutions to meet
their investment objectives
by customizing certain
terms of an option contract.

Decimalization
CBOE began trading in 
decimals on August 28,
2000 in selected classes.
Changes from fractions to
decimals are being made in
conjunction with trading in
decimals in the underlying
stocks at the New York
Stock Exchange (NYSE). 

1,470 Equity Options

312

LEAPS®
Options

104,000Series

34 Indices

11

Growth: No Limits

CBOE experienced its best year ever in FY 2000—with total option volume, stock option volume, average daily volume and
open interest all skyrocketing to record levels.

41% jump in total volume
Exchange-wide total trading
volume soared to a record
312,182,108 contracts
over the FY 1999 record of
221,256,576 contracts.

35,176,764: Monthly 
volume record 
Set in March 2000, this
was a 64% increase in 
contracts traded from the
previous monthly record 
in April 1999.

1,229,063: New average
daily volume record  
This end of FY 2000 record
was an increase of 40%
from FY 1999 average daily
volume record of 878,002
contracts. This vast increase
demonstrates that investors
continue to find deep, liquid
markets at CBOE.

1,529,425: Monthly aver-
age daily volume record
This record was set in
March 2000.

Single day trading record:
2,388,759 contracts
Friday, April 14th, was 
the day that volume hit 
an all-time high. 

Total Volume
In Millions, Fiscal Year 

Average Daily Volume
In Millions, Fiscal Year 

Open Interest
In Millions, Fiscal Year End

350

300

250

200

150

100

50

0

1.5

1.2

.9

.6

.3

0

50

40

30

20

10

0

1980 1985 1990 1995 2000

1996 1997 1998 1999 2000

1980 1985 1990 1995 2000

Total Options Market Share
Fiscal Year 2000

Equity Options Market Share
Fiscal Year 2000

Index Options Market Share
Fiscal Year 2000

CBOE  48.8%

PHLX  8.5%

CBOE  45.5%

PHLX  8.8%

CBOE  76.2%

PHLX  4.9%

AMEX  27.3%

ISE 

0.1%

AMEX  28.4%

ISE 

0.1%

PCX  15.3%

PCX  17.2%

AMEX  18.9%

(PCX, ISE 0%)

312,182,108 contracts traded 

258,007,668: Stock
options contracts record
This record number was a
64% increase over the pre-
vious fiscal year’s record
total of 157,635,456 stock
options contracts.

47,571,410: Open interest
all-time record
Total open interest continued
to set new records month
after month, reaching this
peak number of contracts
in December 1999.

44,947,915: Open interest
new record for FY end
Set in FY 2000, this new
record was an incredible
90% increase over the year-
ago level of 23,669,551
contracts. 

78,558,351: Total volume
for second quarter 2000
Volume in the fiscal year
finished strong. Average
daily volume in the second
quarter reached 1,246,958
contracts, a 35% increase
over second quarter 1999.

41%increase in volume

90%increase in open interest 

64%increase in stock options volume

William J. Brodsky
Chairman and CEO

Thomas A. Bond
Vice Chairman 

Edward J. Joyce
President and COO 

Letter from the Office of the Chairman

In Fiscal Year 2000, the Chicago Board Options Exchange (CBOE) moved aggressively
ahead on many critical initiatives outlined in the CBOE Strategic Plan. The CBOE Strategic
Plan was formulated based on a comprehensive examination of key forces impacting the
dynamic options industry. In support of its strategy for the new millennium, CBOE developed
programs that strengthened its relationships with customers, member firms and liquidity
providers to facilitate growth of the options trading universe. 

CBOE has consistently assumed a leadership position—both as an advocate in Washington,
D.C. for the options trader and the options investor, and also as an exemplary service
provider within the industry. Among the year’s many accomplishments were the imple-
mentation of programs to convert the equity options trading floor to a Designated Primary
Market Maker (DPM) system, fee elimination for customers, new reporting methodologies
to document best execution and screen-based trading.

Exchange-wide total trading volume in FY 2000 soared to a record 312,182,108 con-
tracts, an increase of 41% over the previous exchange-wide total trading volume record of
221,256,576 contracts set in FY 1999. During FY 2000, CBOE also broke records in
monthly volume, average daily volume, single-day trading, stock option trading and total
open interest. All of these new benchmarks attest to the growing popularity of options
among investors as well as to CBOE’s longstanding reputation as the premier provider of
best execution and service.

Among its many notable accomplishments in FY 2000:

–

–

–

–

CBOE was the first options exchange to average over a million contracts per day

CBOE was the first options exchange to eliminate all Exchange fees for public customer
options orders regardless of size and routing method 

CBOE was the first options exchange to provide customers with a broad selection of the
highest volume option classes by listing options previously listed on another exchange

CBOE, along with two other options exchanges, jointly submitted the first and only market
linkage plan approved by the Securities and Exchange Commission (SEC). The linkage
plan that was approved allows member firms to continue to make their own routing deci-
sions based on many factors including market liquidity, turnaround time, technological
innovation, transaction fees and other services.

In the spirit of relationship building as stressed in the CBOE Strategic Plan, at the beginning
of FY 2000, CBOE members underscored their commitment to customer service by voting
to approve a proposal to expand the DPM system floorwide in equity options, to provide
customers with a single point of contact and accountability for trading in each option class.

14

Additionally, to assist customers in obtaining best execution, CBOE enhanced its execution
quality programs through a new Best Execution Assurance ProgramSM effective August 1,
2000. The program provides member firms direct assurance that customer orders will
receive best execution, which means that, in most circumstances, orders will be filled at
the composite best bid or price offer (NBBO). This will be accomplished by a number 
of systems enhancements intended to ensure that members are fully aware of the NBBO at
the time of the execution of an order in a multiply-listed option class. By providing direct
price protection and the means with which to evaluate the quality of order executions on
CBOE, the Best Execution Assurance Program gives member firms the tools necessary to
satisfy their best execution obligations when deciding to route order flow to CBOE.

Shortly after the century turned, CBOE members made one of the most critical decisions
affecting their future in the new millennium. On March 28, CBOE voted in favor of 
a “Proposed Strategy for Technology and Market Development,” which was developed 
with substantial member input. The strategy consists of a hybrid trading system, which
combines the best advantages of technology and a floor auction environment, and a
screen-based trading system for extended hours trading. CBOEdirectSM, scheduled to launch
in 2001, is CBOE’s new, stand-alone, screen-based trading system. The system, developed
in-house by CBOE’s team of technological experts, will allow CBOE to better compete with
both floor-based and screen-based trading systems, and will create a special platform for
extended hours trading.

Although the impact of evolving technology on trading systems and procedures cannot be
overstated, FY 2000 also saw a flurry of significant activity in the legislative and regulatory
arenas with the potential to reconfigure options industry operations. 

The switch to decimalization mandated by the SEC required extensive planning and tech-
nological preparations in FY 2000. On August 28, 2000, CBOE successfully launched the
transition with options trading in selected classes. Changes from fractions to decimals are
being made in conjunction with the commencement of trading in the underlying stocks at
the New York Stock Exchange.

Perhaps the most dramatic legislative development with the potential to impact the options
industry long-term is the possible repeal of the Shad-Johnson Accord. Congress’ repeal of
the Accord could open the door for exchanges to list futures on individual stocks without
traditional securities regulation. Over the past year, CBOE has expended tremendous effort
in conjunction with the U.S. Securities Markets Coalition to demonstrate to Congress the
serious consequences such an action would have on the U.S. financial markets. We have
emphasized repeatedly that, if single-stock futures would be subject to less stringent 
regulation and oversight than stock options, the newly-created single-stock futures market
would enjoy a significant and unfair competitive advantage over the options market.

Paperless Automation
Percentage of Total CBOE Trades
Fiscal Year End

Growth of CBOE Automated Systems
Percentage of All CBOE Orders

100%

80%

60%

40%

20%

0%

1996 1997 1998 1999 2000

100%

80%

60%

40%

20%

0%

PAR

EBOOK

RAES

7/90

7/91

7/92

7/93

7/94

7/95

7/96 7/97

7/98

7/99

7/00

15

Early in September, 2000, CBOE, along with other options exchanges, reached a settle-
ment with the U.S. Department of Justice (DOJ) and the U.S. Securities and Exchange
Commission (SEC). The settlement concluded the DOJ’s and SEC’s investigations into past
listing decisions and other SEC regulatory issues involving U.S. options exchanges. In
addition, CBOE, along with AMEX and certain market maker firms, reached an agreement
in principle to resolve a private class action lawsuit related to past listing decisions. Under
the terms of the settlement, CBOE will obtain a release on behalf of CBOE and all CBOE
market makers except those that were named in the lawsuit, but who chose not to partici-
pate in the settlement. CBOE is pleased to resolve the government investigations and private
lawsuit to reduce the costs and disruption of these matters.  

Another major issue developed during Fiscal Year 2000 with the announcement by the
Chicago Board of Trade (CBOT) of its plan to restructure, which CBOE maintained would
extinguish the right of CBOT members to trade on the CBOE floor. CBOT disagreed and
contended that the Exercise Right would remain intact. Many discussions between CBOT
and CBOE ensued in an attempt to resolve the issue, including examination of the feasi-
bility of a merger between the two Exchanges. Although we will continue discussions
regarding the Exercise Right, it was eventually determined that the Exchanges’ business
models were too incompatible to facilitate a merger at this time. 

Although many of the past year’s decisions were difficult to make and often required 
sacrifices on the part of the CBOE membership, all steps were taken and all decisions
made with the ultimate goal of attracting order flow by providing best price as well as 
best service to customers.

Within a marketplace where the competitive landscape offers trades without paper, the 
possibilities for growth are limitless. At CBOE, we welcome both the challenges and the
opportunities the future will bring.

William J. Brodsky
Chairman and CEO

Thomas A. Bond
Vice Chairman 

Edward J. Joyce
President and COO 

Good Luck, Chuck!

Charles J. (Chuck) Henry retired as president and chief operating officer of the Chicago
Board Options Exchange in June, 2000. Chuck had served as president and chief operating
officer for 21 years. Not one to opt for an easy retirement, Chuck promptly accepted an
offer from Enermetrix.com, a leader in Internet commerce for energy. Chuck now serves as
that company’s president and chief operating officer.

During his tenure, CBOE saw six-fold growth in volume and revenues and development 
of the most advanced technology in the industry. In many ways, Chuck made a huge
contribution to building CBOE from the fledgling Exchange of the ’70s into the world’s
largest options Exchange it is today.

On a personal note, those of us who worked with him miss his kindness and his 
unwavering dedication to excellence. We thank him for the gift of his friendship, and 
we wish him well in all his future endeavors.

Charles J. Henry
Former President and 
Chief Operating Officer

16