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CCL Industries Inc

ccl.b:ca · TSX Consumer Cyclical
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FY2014 Annual Report · CCL Industries Inc
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2014 
Annual Report

CCL IS A GLOBAL 

CCL’s three business segments are Label, 

SPECIALITY PACKAGING COMPANY 

Avery and Container. Operating in 29 countries 

HEADQUARTERED IN 

TORONTO, CANADA

on five continents, CCL employs more than 

10,200 people at over 101 manufacturing facilities.

C C L   L A B E L

A V E R Y

C C L   C O N T A I N E R

CCL Label is the world’s largest converter 
of pressure sensitive and extruded film 
materials for decorative, instructional and 
functional applications for leading global 
customers in the consumer packaging, 
healthcare, automotive and consumer 
durable segments.

Avery provides world-leading software 
solutions that help small businesses and 
consumers design online or download 
templates to digitally print labels, tags, 
dividers, badges and specialty card 
products from avery.com. Products are 
largely sold through distributors, mass 
market and specialty retailers alongside 
complementary off ice supplies.

CCL Container, with plants in Canada, 
United States and Mexico, is a leading 
manufacturer of sustainable, impact 
extruded, aluminum aerosol containers and 
bottles for premium brands in the North 
American home and personal care and food 
and beverage markets. 

Sales by Sector

Sales by Geography

Avery

Label

26% 

8% 

66% 

Container

Europe

North America

28% 

56% 

16% 

Emerging 
Markets

CCL Label 
represents 
of total CCL sales. 

66% 

Avery
represents 

of total CCL sales. 26% 

CCL Container 
represents  

of total CCL sales. 8% 

CAUTION  ABOUT  FORWARD-LOOKING  INFORMATION  This  Annual  Report  contains  forward-looking  information  and  forward-looking  statements  as  defined  under  applicable  securities laws  (hereinafter 
collectively referred to as “forward-looking statements”) that involve a number of risks and uncertainties. Forward-looking statements include all statements that are predictive in nature or depend on future events 
or conditions. Forward-looking statements are typically identified by, but not limited to, the words “believes,” “expects,” “anticipates,” “estimates,” “intends,” “plans” or similar expressions. Statements regarding the 
operations, business, financial condition, priorities, ongoing objectives, strategies and outlook of the Company, other than statements of historical fact, are forward-looking statements. Specifically, this Annual 
Report contains forward-looking statements regarding the anticipated growth in sales, income and profitability of the Company’s segments; the Company’s improvement in market share; the Company’s capital 
spending levels and planned capital expenditures in 2015; the adequacy of the Company’s financial liquidity; the Company’s targeted return on equity, earnings per share, EBITDA growth rates and dividend payout; 
the Company’s eff ective tax rate; the Company’s ongoing business strategy; and the Company’s expectations regarding general business and economic conditions.

Forward-looking statements are not guarantees of future performance. They involve known and unknown risks and uncertainties relating to future events and conditions including, but not limited to, the uncertainty 
of the recovery from the global financial crisis and its impact on the world economy and capital markets; the impact of competition; consumer confidence and spending preferences; general economic and 
geopolitical conditions; currency exchange rates; interest rates and credit availability; technological change; changes in government regulations; risks associated with operating and product hazards; and 
CCL’s ability to attract and retain qualified employees. Do not unduly rely on forward-looking statements as the Company’s actual results could diff er materially from those anticipated in these forward-looking 
statements. Forward-looking statements are also based on a number of assumptions, which may prove to be incorrect, including, but not limited to, assumptions about the following: global economic recovery 
and higher consumer spending; improved customer demand for the Company’s products; continued historical growth trends, market growth in specific segments and entering into new segments; the Company’s 
ability to provide a wide range of products to multinational customers on a global basis; the benefits of the Company’s focused strategies and operational approach; the Company’s ability to implement its 
acquisition strategy and successfully integrate acquired businesses; the achievement of the Company’s plans for improved eff iciency and lower costs, including the ability to pass on aluminum cost increases to its 
customers; the availability of cash and credit; fluctuations of currency exchange rates; the Company’s continued relations with its customers; and general business and economic conditions. Should one or more 
risks materialize or should any assumptions prove incorrect, then actual results could vary materially from those expressed or implied in the forward-looking statements. Further details on key risks can be found 
throughout this report and particularly in Section 4: “Risks and Uncertainties.”  

Except as otherwise indicated, forward-looking statements do not take into account the eff ect that transactions or non-recurring or other special items announced or occurring after the statements are made may 
have on the business. Such statements do not, unless otherwise specified by the Company, reflect the impact of dispositions, sales of assets, monetizations, mergers, acquisitions, other business combinations or 
transactions, asset write-downs or other charges announced or occurring after forward-looking statements are made. The financial impact of these transactions and non-recurring and other special items can be 
complex and depends on the facts particular to each of them and therefore cannot be described in a meaningful way in advance of knowing specific facts.

The forward-looking statements are provided as of the date of this Annual Report and the Company does not assume any obligation to update or revise the forward-looking statements to reflect new events or 
circumstances, except as required by law.

Unless the context otherwise indicates, a reference to “CCL” or “the Company” means CCL Industries Inc., its subsidiary companies and equity accounted investments.

2 0 1 4   L E T T E R   T O   S H A R E H O L D E R S

Donald G. Lang

Executive Chairman

Geoff  rey T. Martin

President and 

Chief Executive Off icer

2014  WAS  A  RECORD  YEAR  FOR  CCL,  MARKED  BY  SOLID  ORGANIC  GROWTH,  UNDERLYING  PROFIT  IMPROVEMENT 

AND  SUCCESSFUL  BOLT-ON  ACQUISITIONS  AT  CCL  LABEL,  OUTSTANDING  RESULTS  FOR  THE  FIRST  FULL  YEAR 

FROM  OUR  AVERY  BUSINESS  AND  A  STEADY  PERFORMANCE  AT  CCL  CONTAINER.  NET  EARNINGS  PASSED  THE 

$200  MILLION  MARK  FOR  THE  FIRST  TIME,  RECORD  FREE  CASH  FLOW1  OF  $264  MILLION  EQUATED  TO  122%  OF 

EARNINGS  AND  WE  REACHED  THE  20%  RETURN  ON  EQUITY1  HURDLE;  ALL  OF  WHICH  COMBINED  TO  DRIVE  OUR 

STOCK PRICE TO RECORD HIGHS.

S T R O N G   O P E R AT I N G   P E R F O R M A N C E 

C C L   L A B E L 

Despite mixed global macroeconomic news, CCL posted solid 
growth  in  both  sales  and  profitability  across  all  our  markets 
and  in  most  of  the  countries  in  which  we  operate.  Sales 
increased  37%  and,  with  all  business  segments  contributing 
to our success, adjusted basic earnings per share1 (“adjusted 
EPS”)  improved  47%  from  $4.43  for  2013  to  $6.53  for  2014. 
Foreign  currency  translation  augmented  adjusted  EPS  by 
33 cents.

CCL Label is the world’s largest converter of pressure sensitive 
and  extruded  film  materials  for  decorative,  functional  and 
information  applications  at  large  global  customers.  With 
revenue  in  excess  of  $1.7  billion,  this  Segment  represents 
approximately  two-thirds  of  CCL’s  sales  and  operating 
income.1  CCL  Label  services  four  main  customer  groups 
globally: Home & Personal Care, Healthcare & Specialty, Food 
& Beverage and the new CCL Design sector. 

Restructuring and other expenses fell signficantly to less than 
$9  million  in  2014  compared  to  over  $45  million  last  year. 
The  vast  majority  of  the  2013  charges  related  to  the  Avery 
and  Designed  &  Engineered  Solutions  (“DES“)  businesses 
acquired  from  Avery  Dennison  that  delivered  a  significant 
payback in 2014, particularly at Avery where results exceeded 
expectations as cost savings came quickly and at a higher level 
than  anticipated.  Restructuring  and  other  expenses  in  2014 
related to the announced CCL Label transactions, especially 
the Sancoa and TubeDec (“Sancoa“) acquisition, plus the final 
cost reduction actions at Avery internationally and at the DES 
business  in  North  America.  In  addition,  we  consolidated  a 
number of sub-optimal operations at CCL Label, as announced 
at the end of the third quarter and implemented in the fourth 
quarter.  These  initiatives  are  expected  to  pay  back  over  the 
next two years.

CCL  Label  operates  in  29  countries,  on  five  continents.  Our 
global network was built by acquisition in developed regions, 
with  greenfield  sites  and  joint  ventures  in  emerging  and 
frontier markets. In 2014 we completed new plant projects in 
Bangkok,  Thailand;  Karachi,  Pakistan;  Calamba,  Philippines; 
and  Moscow,  Russia.  Our  commitment  to  invest  in  facilities, 
new  markets  and  advanced  technologies  has  given  us  the 
scale,  specialized  operations  and  capabilities  to  support 
customers’  product  launches,  innovations  and  supply-chain 
initiatives around the world.

2014  economic  conditions  were  challenging  but  CCL  Label 
outperformed,  increasing  sales  28%  over  2013.  Emerging 
Markets  registered  double-digit  organic  sales  growth  and 
represent approximately 19% of segment revenue; Developed 
Markets posted mid-single digit organic sales growth in slow 
impact  of  currency  translation, 
markets.  Excluding  the 

2014 Annual Report

1

2 0 1 4   L E T T E R   T O   S H A R E H O L D E R S

worldwide  sales  increased  over  20%  and  operating  income1 
improved  18%  compared  to  2013.  Most  market  sectors  and 
geographic  regions  performed  at  or  above  management 
expectations.  CCL  Label’s  EBITDA1  as  a  percentage  of  sales 
exceeded 20% and remains at the high end of the range for 
the  specialty  packaging  industry.  A  modest  year-over-year 
decline  was  entirely  due  to  acquisition  mix;  legacy  margins 
were up slightly.

Home  &  Personal  Care  operations  in  North  America  and 
Europe  continued  to  be  impacted  by  soft  end  markets  for 
consumer staples, even with the improving macroeconomic 
picture in the United States. After a strong first half, Emerging 
Market growth rates dropped appreciably, particularly in Asia 
as reported by many global customers. Latin America growth 
was relatively unaff ected but the rise of the U.S. dollar inflated 
the  cost  of  materials  in  local  currencies  and  temporarily 
squeezed margins. Markets in the Middle East slowed in the 
first half but firmed later in the year. In diff icult circumstances 
the sector globally delivered organic growth in line with results 
at  key  customers,  augmented  by  the  Sancoa  acquisition, 
which  signficantly  enhanced  our  position  in  both  tubes  and 
labels in North America. Profit gains were stronger, including 
solid  progress  from  the  core  business  and  a  good  second 
half of the year at Sancoa. We completed significant capacity 
expansion  projects  at  our  two  North  American  tube  plants, 
which  gives  us  a  leading  platform  for  the  future  combined 
with  the  TubeDec  product  line  of  labelled  and  laminated 
tubes that came with Sancoa. In addition, we completed the 
construction of our tube plant in Thailand in partnership with 
Taisei  of  Japan;  trading  should  commence  in  the  first  half 
of 2015. 

Our Healthcare & Specialty sector delivered solid sales and 
profit improvement globally for the year. The North American 
Healthcare business rebounded from a diff icult 2013, when key 
customers were aff ected by FDA quarantines, and surpassed 
its previous highs in 2012. This was partly off set by a slow year 
for agricultural chemicals, with many customers impacted by 
unusual winter and spring weather conditions. The Specialty 
plant we acquired as part of the DES business had a solid first 
full year, and in Europe we acquired Bandfix AG, which took 
CCL  into  Switzerland  for  the  first  time  where  many  of  the 
world‘s leading pharmaceutical and chemical companies are 
headquartered.  The  European  business  was  aff ected  by  the 
continuing transfer of production to other regions for certain 
customers but the underlying pharamaceutical and chemical 
business  was  stable.  Emerging  Markets  grew  but  profits 
were  impacted  by  currency  challenges  and  poor  results  in 
Australia. Healthcare & Specialty remains the highest-margin 
CCL Label sector. 

2

2014 Annual Report

The  Food  &  Beverage  sector  outperformed 
in  2014, 
generating  double-digit  organic  sales  growth,  significant 
profit  improvement  and  robust  performance  in  Emerging 
Markets.  The  new  wine  label  plant  in  Sonoma,  California, 
opened  last  year  grew  much  faster  than  expected,  posting 
a  solid  profit  for  2014;  we  are  now  planning  to  add  50% 
more  capacity  in  2015.  Acrus-CCL  in  Chile  grew  strong 
double digits and also moved into profit. Late in the year we 
acquired Druckerei Nilles GmbH (“Nilles“), a leading wine label 
producer in Germany. Despite the crisis in Russia, CCL-Kontur 
gained  significant  share  in  the  vodka  market,  and  around 
the  world  we  made  strong  progress  with  leading  spirits 
brands, especially with new package designs in the premium 
category. In the beer, juice and carbonated soft drinks market, 
we see extensive new opportunities globally for our patented, 
clear pressure sensitive wash-off  labels and continue to invest 
in  our  unique  proprietary  coating  technology   –  making  us 
almost  entirely  backward  integrated  into  the  raw  materials 
science  in  this  space.  We  invested  in  Advanced  Packaging 
Films,  the  extrusion  facility  acquired  in  2013  and  expect 
to  move  into  profit  in  the  coming  year;  in-house  innovation 
capabilities  in  both  stretch  and  shrink  film  materials  are  a 
strategic  imperative  going  forward.  The  Sleeve  business 
overall posted strong gains in sales and profits, especially in 
Europe and Emerging Markets. We acquired Dekopak Ambalaj 
San Ve Tic. A.S. in Turkey and completed the construction of a 
new facility in Russia, taking us into important new territories. 
We expect Food & Beverage to be the fastest-growing sector 
at CCL Label for the immediate future.

CCL Design sales passed the $200 million mark in 2014 with 
most  of  the  growth  coming  from  the  2013  INT  Autotechnik 
GmbH  (“INT“)  and  DES  acquisitions;  sales  at  our  legacy 
business were up mid-single digits organically in strong end 
markets for automobiles and durable goods globally. Margins 
in  this  space  are  the  lowest  of  our  four  market  sectors  at 
CCL  Label  but  we  see  significant  expansion  opportunities 
from  improved  operational  execution  and  new  product 
opportunities  in  the  coming  years.  Profits  were  negatively 
impacted  by  $1.7  million  due  to  a  bankruptcy  at  a  major 
Tier  1  customer  in  Germany.  Early  in  2015  we  announced  a 
$30  million  investment  to  build  a  greenfield  site  in  Mexico, 
expand  two  major  facilities  in  the  United  States,  develop 
advanced converting technologies to reduce cost and create 
new capabilities globally. This included the acquisition of INT‘s 
associate  business  in  Detroit,  Michigan,  allowing  us  to  off er 
metal tread plates to automotive OEMs on a global basis.

AV E RY 

Performance  in  the  first  full  year  with  our  new  consumer 
arm  certainly  exceeded  expectations.  We  gained  share  and 
grew  sales  in  the  important  label  category  and  delivered 
comprehensively  on  our  cost  synergy  targets  announced 
at  the  time  of  the  acquisition.  The  combination  delivered 
outstanding results: $109 million operating income1 on sales 
of  $666  million.  Late  in  2014  we  launched  our  “WePrint“TM
service on avery.com. This new initiative allows consumers and 
small businesses to design labels and cards online and have 
them  printed  by  Avery  on  our  new  digital  printing  engines. 
Simultaneously, we acquired Nilles in Germany, which has a 
unique online service to supply custom printed labels on a roll 
for larger users. These new “web to print“ services will be a 
strong global growth platform for the Company over the next 
decade  as  digital  technology  advances.  We  launched  Avery 
Pro Media, a range of pre-die cut labels used by large format 
professional digital printers and acquired Label Connections 
Ltd. in the United Kingdom and its PCL brand, which focuses 
on the same market. There are many possibilities to expand 
our  Avery  franchise  from  its  roots  in  the  mailing  address 
category focused on off ice workers to these new applications 
in digital printing that are growing exponentially from a small 
base and across all end markets. We remain focused on the 
base business, and our reinvigorated team at Avery have taken 
share  in  the  core  printable  media  product  lines  focused  on 
administrative and home consumers. In other categories, we 
focused on reducing cost, improving service and innovations 
to bring greater value to our important trade partners. We are 
committed  to  all  these  product  lines  despite  industry-wide 
challenges as society and business move rapidly into digital 
technologies. Success was broad-based in all regions of the 
world, including Canada where we opened a state-of-the-art 
new  label  manufacturing  plant  in  Whitby,  Ontario.  Secular 
declines in certain product lines could make overall organic 
sales growth challenging in the near term, but we have many 
new  product  and  channel  opportunities  plus  interesting 
options  to  develop  our  Avery  franchise  by  acquisition 
around the world. We continue to focus on managing costs, 
particularly  around  those  product  lines  that  face  top  line 
challenges.  Avery  had  the  highest  return  on  total  capital1  in 
2014  of  CCL  Industries‘  three  reporting  Segments  that  are 
detailed in our consolidated financial statements.

C C L   C O N TA I N E R

Demand for aerosols was stable in 2014 but growth limited by 
soft end use markets in the Personal Care Sector in the United 
States evidenced by reports from mass market retailers and 
our  major  customers.  Excluding  the  impact  of  currency, 
sales  increased  2%  to  $201  million  and  operating  income1 

posted  steady  progress  to  $18  million.  At  the  end  of  2013, 
we announced the planned closure of our aerosol container 
plant  in  Penetanguishene,  Ontario.  During  2014  we  moved 
one production line to our Mexican operation and invested to 
expand our facility in the United States, adding new capacity 
to  engineer  the  move  of  the  remaining  equipment  from  the 
Canadian  plant.  We  expect  the  remaining  consolidation  to 
commence  in  the  second  half  of  2015  and  conclude  by  the 
end of 2016; the decline in the Canadian dollar lifted some of 
the pressure to make these moves quickly. We are targeting 
an  annualized  lift  of  $10  million  in  Segment  EBITDA1  from 
2013 levels once the moves are completed. Late in 2014, we 
announced  a  joint  venture  with  Rheinfelden  from  Germany 
to build a new aluminum slug plant in the United States. The 
aluminum  aerosol  industry  has  only  one  credible  source  of 
supply in NAFTA countries, with imports the only alternative. 
The new venture will supply both CCL and its competitors. 

T R A N S F O R M E D   F I N A N C I A L   P O S I T I O N

CCL  delivered  record  $264  million  free  cash  flow1  in  2014, 
equal  to  122%  of  earnings.  Our  net  debt  to  EBITDA  leverage 
ratio1 fell to 0.9 times at year-end, despite a major acquisition 
just  18  months  prior  and  a  number  of  bolt-on  transactions 
since. Net working capital1 in 2014 reached all-time lows as a 
percentage of sales, even though CCL doubled in size over the 
last three years. We invested $139 million net of disposals in 
new equipment and facilities to improve productivity, expand 
capabilities and add to geographic reach. We expect capital 
expenditures  to  continue  at  or  below  depreciation  for  the 
foreseeable future and are planning for $150 million in 2015. 
Our balance sheet has significant capacity to raise returns to 
shareholders. While acquisitions have always been our priority, 
the  annual  dividend  more  than  doubled  over  the  decade 
to  2013  and  increased  50%  from  $1.00  per  Class  B  share  in 
March 2014 to $1.50 per Class B share payable in March 2015. 
CCL total shareholder return2 was 61% in 2014 and, measured 
over the past five years, returns reached 387%. 

With over 95% of our revenue coming from outside of Canada, 
CCL  continues  to  provide  domestic  shareholders  with 
considerable  geographic  risk  diversification.  The  continuing 
decline in the value of the Canadian dollar relative to the U.S. 
dollar could provide a tailwind in 2015 with a positive currency 
translation impact on both sales and earnings. As we saw in 
the fourth quarter of 2014, this can bring currency transaction 
challenges  which  might  off set  some  or  all  of  this  benefit. 
For  the  2014  year,  foreign  exchange  translation  contributed 
33 cents of adjusted EPS.

For more than a decade CCL proved to shareholders we can 
bring  value  as  an  acquirer  and  market  consolidator  of  small 

2014 Annual Report

3

2 0 1 4   L E T T E R   T O   S H A R E H O L D E R S

and  medium  sized  businesses  in  the  specialty  packaging 
space. In 2013 and 2014 we stepped up to integrate a much 
larger  transaction;  when  successful,  as  in  this  case,  the 
greater  financial  impact  of  size  for  shareholders  is  clear  for 
all to see. Our balance sheet has considerable capacity as we 
go into 2015, and we are focused on a combination of bolt-on 
transactions and transformative larger opportunities.

G LO B A L   L E A D E R S H I P,   G OV E R N A N C E   A N D 

S U S TA I N A B I L I T Y

CCL  is  committed  to  a  sustainable  future.  Our  leadership 
has  unique  experience  of  our  business,  understands 
many  diff erent  cultures  and  possesses  the  entrepreneurial 
enthusiasm  for  new  directions,  often  from  the  younger 
generation. Our operating philosophy remains to “think global 
and act local” with authority and accountability decentralized. 
Acquisitions,  joint  ventures  and  licence  holders  bring  us 
knowledge  of  frontier  markets,  new  technologies  and 
innovations. Our corporate team‘s goals are to remain small, 
agile,  technically  excellent  and  deeply  focused  on  servicing 
the  needs  of  the  business.  People  remain  a  key  criteria  for 
assessing acquisition opportunities. 

Our  Board  cycled  through  some  important  changes  in  late 
2014  and  early  2015.  Doug  Muzyka  and  Phil  Gresh  decided 
to step down as Directors; their service and insight has been 
invaluable  and  will  be  sorely  missed.  We  welcome  Mandy 
Shapansky  and  Kathleen  Keller-Hobson,  who  together  bring 
gender  diversity,  deep  business  experience,  technology 
insight  and  legal  skills  to  our  deliberations.  CCL’s  Board 
of  Directors  continues  to  provide  broad  based  counsel  to 
management and strong corporate governance. 

CCL  is  committed  to  developing  initiatives  to  reduce  the 
carbon footprint of our products and services. New plants are 
built to exacting standards to minimize our carbon footprint. 
Many  operations  have  moved  to  eliminate  wooden  pallets 
and  corrugated  boxes  in  collaborative  logistic  partnerships, 
using  multi-trip  returnable  plastic  packaging  with  suppliers 
and customers. Our patented wash-off  technology facilitates 
multi-trip use of glass bottles decorated with pressure sensitive 
labels,  reducing  waste  going  to  landfill.  CCL‘s  tubes  include 
products that use resins made from post-consumer plastics, 
and  our  aerosol  manufacturing  process  has  no  waste  that 
goes to landfill. Super Stretch Sleeves, or Triple S®, decorate 
PET beverage containers without adhesive or heat and allow 

for  the  easy  removal  of  the  label  for  bottle  recycling.  We 
developed  systems  with  our  suppliers  to  close  loop  recycle 
liner  waste  for  pressure  sensitive  labels  and  down  gauge  to 
thinner face stocks for many of our label products. 

2 0 1 5   A N D   A   N E W   I M AG E 

In 2014 we redesigned the consumer identity for Avery with 
a  new  logo  that  links  to  its  past  in  both  colour  and  shape, 
successfully  retaining  –  while  also  contemporizing  –  its 
important  brand  franchise.  You  can  see  the  new  look  on 
the inside cover of the back page of our annual report. This 
gave  us  the  enthusiasm  to  tackle  the  same  subject  for  our 
core  business.  The  design  speaks  to  our  global  presence, 
the  idea  of  a  label  with  a  nod  to  our  past,  and  includes  the 
acronym  “CCL“  –  the  founding  name  for  the  Company.  The 
new  corporate  identity  will  unify  our  business  to  business 
franchises under a single brand, even though we will continue 
to  use  many  diff erent  legal  entity  names  and  secondary 
trading descriptors around the world. We felt it appropriate to 
give our new look front page prominence.

For the year ahead, we will focus on securing and developing 
the base successfully built during this transformational 2014. 
Global  macro  uncertainties  continue,  but  this  seems  to  be 
the  new  norm  as  it‘s  hard  to  recall  any  year  without  such 
concerns  in  the  recent  past.  We  continue  to  extend  our 
geographic reach with greenfield sites planned for CCL Label 
in both Korea and Argentina. Acquisitions remain a key focus. 
We  have  opportunities,  skilled  management  for  execution, 
a  strong  balance  sheet  and  favourable  financing  markets. 
We will be disciplined.

Finally,  we  would  like  to  thank  our  customers  and  suppliers 
for  their  unwavering  support  and  recognize  our  employees 
around the world – now topping 10,000 – for their creativity, 
entrepreneurial  spirit  and  commitment  that  we  believe  has 
made CCL a dynamic and interesting place to work.

Donald G. Lang 
Executive Chairman

Geoff  rey T. Martin 
President and 
Chief Executive Off icer

1  Non-IFRS measures. See section 5 of CCL’s Management’s Discussion and Analysis for more detail.

2 Non-IFRS measure. See Management Information Circular for more details.

4

2014 Annual Report

2 0 1 4   L E T T E R   T O   S H A R E H O L D E R S

F I N A N C I A L   H I G H L I G H T S

(In thousands of Canadian dollars, except per share and ratio data)

Sales 

EBITDA* 

% of sales 

Restructuring and other items – net loss 

Net earnings  

% of sales  

Per Class B share
Basic earnings 
Diluted earnings 
Adjusted basic earnings* 
Dividends  

As at December 31

Total assets 
Net debt* 
Total equity 
Net debt to total book capitalization* 
Return on equity (before other expenses)*   
Number of employees  

* 

 A non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A.

2014 

2013

% Change

 $  2,585,637  

 $  1,889,426  

$ 

 481,590 

$ 

 355,565  

36.8%

35.4% 

18.6% 

9,104 

216,566  

18.8% 

 $ 

 $ 

45,248  

103,588  

8.4% 

5.5% 

6.31  
 6.19  
6.53  
1.10  

 $  
 $ 
 $ 
 $ 

3.04  
2.99  
4.43  
0.86 

$ 

 $ 

 $ 
$ 
$ 
 $ 

 $  2,618,375 
437,196  
 $ 
$  1,216,219  

 $  2,401,648  
502,951  
 $ 
$  1,018,135  

26.4% 
20.1% 

 10,200 

33.1% 
15.8% 

 9,700  

109.1% 

107.6%
107.0%
47.4%
27.9%

9.0% 
(13.1%) 
19.5%

5.2%

CCL 3208 AR_2014_full_v10_film_blue.indd   5

15-03-26   4:30 PM

2014 Annual Report

5

 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

This Management’s Discussion and Analysis of the financial condition and results of operations (“MD&A”) of CCL Industries 
Inc. (“CCL” or “the Company”) relates to the years ended December 31, 2014 and 2013. In preparing this MD&A, the Company 
has taken into account information available until February 26, 2015, unless otherwise noted. This MD&A should be read in 
conjunction with the Company’s December 31, 2014, year-end consolidated financial statements, which form part of the 
CCL Industries Inc. 2014 Annual Report dated February 26, 2015. The financial statements have been prepared in accordance 
with International Financial Reporting Standards (“IFRS”) and, unless otherwise noted, both the financial statements and this 
MD&A are expressed in Canadian dollars as the reporting currency. The major measurement currencies of CCL’s operations 
are the Canadian dollar, Chilean peso, the U.S. dollar, the euro, the Argentinian peso, the Australian dollar, the Brazilian real, 
the Chinese renminbi, the Danish krone, the Japanese yen, the Mexican peso, the Philippine peso, the Polish zloty, the Russian 
rouble, the South African rand, the Swiss franc, the Thai baht, the Turkish lira, the U.K. pound sterling and the Vietnamese 
dong. All per Class B non-voting share (“Class B share”) amounts in this document are expressed on an undiluted basis, unless 
otherwise indicated. CCL’s Audit Committee and its Board of Directors (the “Board”) have reviewed this MD&A to ensure 
consistency with the approved strategy of the Company and the results of the Company.

F O R WA R D - L O O K I N G   I N F O R M AT I O N

I N D E X

   8  B) Customers and Markets

  8  C) Strategy and Financial Targets

  11  D) Recent Acquisitions and Dispositions

 12  E) Consolidated Annual Financial Results

 14  F) Seasonality and Fourth Quarter Financial Results

  7  1. Corporate Overview
  7  A) The Company

This MD&A contains forward-looking information and forward-looking statements as defined under applicable securities laws 
(hereinafter collectively referred to as “forward-
looking statements”) that involve a number of risks 
and  uncertainties.  Forward-looking  statements 
include all statements that are predictive in nature 
or depend on future events or conditions. Forward-
looking statements are typically identified by, but 
not  limited  to,  the  words  “believes,”  “expects,” 
“anticipates,”  “estimates,”  “intends,”  “plans” 
or  similar  expressions.  Statements  regarding 
the  operations,  business,  financial  condition, 
priorities,  ongoing  objectives,  strategies  and 
outlook of the Company, other than statements 
of historical fact, are forward-looking statements. 
Specifically, this MD&A contains forward-looking 
statements  regarding  the  anticipated  growth  in 
sales, income and profitability of the Company’s 
segments; the Company’s improvement in market 
share;  the  Company’s  capital  spending  levels 
and  planned  capital  expenditures  in  2015;  the 
adequacy of the Company’s financial liquidity; the 
Company’s targeted return on equity, earnings per 
share, EBITDA growth rates and dividend payout; 
the Company’s eff ective tax rate; the Company’s 
ongoing  business  strategy;  and  the  Company’s 
expectations  regarding  general  business  and 
economic conditions.

  28  C) Interest Rate, Foreign Exchange Management and Other Hedges

 26  3. Financing and Risk Management

 26  A) Liquidity and Capital Resources

 17  2. Business Segment Review

  29  D) Equity and Dividends

 24  D) Container Segment

  23  C) Avery Segment

 20  B) Label Segment

 25  E) Joint Ventures

 27  B) Cash Flow 

 17  A) General

  30  E) Commitments and Other Contractual Obligations

   31   F) Controls and Procedures

   31  4. Risks and Uncertainties

  37  5. Accounting Policies and Non-IFRS Measures

  37  A) Key Performance Indicators and Non-IFRS Measures

  42  B) Accounting Policies and New Standards

  43  C) Critical Accounting Estimates

  44  D) Related Party Transactions

 44  6. Outlook

Forward-looking  statements  are  not  guarantees 
of future performance. They involve known and 
unknown  risks  and  uncertainties  relating  to 
future  events  and  conditions  including,  but  not 
limited to, the uncertainty of the recovery from 
the  global  financial  crisis  and  its  impact  on  the 
world economy and capital markets; the impact 
of  competition;  consumer  confidence  and 
spending  preferences;  general  economic  and 
geopolitical conditions; currency exchange rates; 
interest rates and credit availability; technological 

6

2014 Annual Report

 
change; changes in government regulations; risks associated with operating and product hazards; and CCL’s ability to attract 
and retain qualified employees. Do not unduly rely on forward-looking statements as the Company’s actual results could 
diff er materially from those anticipated in these forward-looking statements. Forward-looking statements are also based on 
a number of assumptions, which may prove to be incorrect, including, but not limited to, assumptions about the following: 
global  economic  recovery  and  higher  consumer  spending;  improved  customer  demand  for  the  Company’s  products; 
continued historical growth trends, market growth in specific segments and entering into new segments; the Company’s 
ability to provide a wide range of products to multinational customers on a global basis; the benefits of the Company’s focused 
strategies and operational approach; the Company’s ability to implement its acquisition strategy and successfully integrate 
acquired businesses; the achievement of the Company’s plans for improved eff iciency and lower costs, including the ability 
to pass on aluminum cost increases to its customers; the availability of cash and credit; fluctuations of currency exchange 
rates; the Company’s continued relations with its customers; and general business and economic conditions. Should one 
or more risks materialize or should any assumptions prove incorrect, then actual results could vary materially from those 
expressed or implied in the forward-looking statements. Further details on key risks can be found throughout this report and 
particularly in Section 4: “Risks and Uncertainties.”

Except as otherwise indicated, forward-looking statements do not take into account the eff ect that transactions or non-recurring 
or other special items announced or occurring after the statements are made may have on the business. Such statements do 
not, unless otherwise specified by the Company, reflect the impact of dispositions, sales of assets, monetizations, mergers, 
acquisitions, other business combinations or transactions, asset write-downs or other charges announced or occurring after 
forward-looking statements are made. The financial impact of these transactions and non-recurring and other special items 
can be complex and depends on the facts particular to each of them and therefore cannot be described in a meaningful way 
in advance of knowing specific facts.

The forward-looking statements are provided as of the date of this MD&A and the Company does not assume any obligation 
to update or revise the forward-looking statements to reflect new events or circumstances, except as required by law.

Unless the context otherwise indicates, a reference to “CCL” or “the Company” means CCL Industries Inc., its subsidiary 
companies and equity accounted investments.

1 .   C O R P O R AT E   OV E RV I E W

A)  The Company

CCL Industries Inc. is the world’s largest converter of pressure sensitive and extruded film materials for a wide range of 
decorative, instructional  and functional  applications for large global customers in the consumer packaging, healthcare, 
automotive and consumer durables markets. Extruded plastic tubes, folded instructional leaflets, precision printed and die 
cut metal components with LED displays and other complementary products and services are sold in parallel to specific end-
use markets. Avery is the world’s largest supplier of labels, specialty converted media and software solutions to enable short 
run digital printing in businesses and homes alongside complementary off ice products sold through distributors and mass 
market retailers. CCL’s Container Segment is a leading producer of impact extruded aluminum aerosol cans and bottles for 
consumer packaged goods customers in the United States, Canada and Mexico. 

Founded in 1951, the Company has been publicly listed under its current name since 1980. CCL’s corporate off ices are located 
in Toronto, Canada, and Framingham, Massachusetts, United States. The corporate off ices provide executive and centralized 
services such as finance, accounting, internal audit, treasury, risk management, legal, tax, human resources, information 
technology and environmental, health and safety and oversight of operations. CCL employs in excess of 10,000 people in 
over 100 production facilities located in North America, Latin America, Europe, Australia, Asia and the Middle East, including 
equity investments in Russia operating four facilities, the Middle East operating five facilities, Chile operating one facility, 
Thailand operating one facility and the United States, which late in the year announced plans to invest in an aluminum slug 
facility. The Company also has a label and tube licence holder operating two plants in Indonesia.

2014 Annual Report

7

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

B)  Customers and Markets

CCL’s legacy customer base is comprised of a significant number of global consumer product, healthcare, chemical and 
durable goods companies. With the addition of Avery in 2013, CCL has diversified its customer base to include mass market 
merchandisers, retail superstores, wholesalers, e-tailers and  contract stationers. A strategy of many CCL customers is a 
continuous focus on growing their global market positions. Recent industry trends include customer consolidation, even 
among the largest players, and a disproportionate growth in sales in emerging markets and relatively lower growth in the 
developed world.

Demand for consumer staples and healthcare products generally remains consistent throughout economic cycles as the end 
use often requires daily consumption. These markets are less volatile than consumer durables and the information technology 
industry that have higher price points and can be impacted by changes in how society works. Products sold to retailers can be 
impacted by white collar employment levels and the trend towards a digital society. Certain markets, such as beverage, agro-
chemical and back-to-school products, are more seasonal in nature and aff ect the variability of quarterly sales and profitability. 

The state of the global economy and geopolitical events can aff ect consumer demand and ultimately CCL’s customers’ plans 
to promote competitive activity in their categories by developing marketing and sales strategies including the introduction 
of  new  products.  These  factors  directly  influence  the  demand  for  CCL’s  products.  The  Company’s  growth  expectations 
generally mirror the trends of each of the markets and product lines in which CCL’s customers compete and the growth of 
the economy in each geographic region. CCL anticipates improving its market share generally in each market and category 
over time, which is consistent with its overall historical trend.

The label market is large and highly fragmented with many players but with no single competitor having the substantial 
operating breadth or global reach of CCL’s Label Segment. Avery has a dominant market-leading position for its products 
in North America, Europe and Australia. It also has a small developing presence in Latin America. The Container Segment 
operates only in North America including Mexico. There are three direct competitors in the Container business in the United 
States and one in Mexico.

C)  Strategy and Financial Targets

CCL’s vision is to increase shareholder value through leading supply chain solutions and product innovations around the 
world. CCL builds on the strength of its people in marketing, manufacturing and product development; and nurtures strong 
relationships with its international, national, and regional customers and suppliers. The Company anticipates increasing its 
market share in most product categories by capitalizing on consumer insights and the growth of its customers, by following 
market developments such as globalization, new product innovation, branding and consumer trends.

A key attribute of CCL’s strategy is maintaining its focus and discipline. The Company aspires to be the market leader and 
the highest value-added producer in each product line and region in which it chooses to compete. CCL’s primary objective 
is to invest in the growth of the Label Segment globally both organically and by acquisition. The Avery Segment has similar 
objectives aligned to applications in labels and specialty converted media that enable short run digital printing in businesses 
and homes. In 2014, the Label Segment acquired companies expanding its Home Personal & Care, Food & Beverage and 
Healthcare & Specialty businesses within the United States, Turkey, Switzerland and Germany. The Avery Segment acquired 
companies enhancing its digital print products for commercial graphic arts and roll-fed custom short run label printing in the 
United Kingdom and Germany. The Company also increased its ownership position in the Chilean Wine Label joint venture 
to 62.5% in early 2014. 

Finally, CCL expects to continue improving the performance of the Container Segment, realizing further operational and 
financial advances subsequent to the completion of the restructuring plan announced in the fourth quarter of 2013.

The  Company’s  strategic  objective  in  the  past  decade  has  been  the  long-term  growth  of  earnings  through  the  building 
of a global business platform with investment in new plants and equipment, acquisitions and innovation in new product 
development.  This  approach  is  intended  to  allow  the  Company  to  increase  market  share  and  to  grow  internationally. 
The acquisition strategy includes seeking attractively priced targets within CCL’s core competencies and manufacturing 
capabilities  that  will  be  immediately  accretive  to  earnings.  In  addition,  such  acquisitions  should  generally  support  its 
strategic geographic expansion plans and/or provide new technologies, and/or new customer relationships and products 
to CCL’s portfolio.

8

2014 Annual Report

The Company’s financial strategy is to be fiscally prudent and conservative. During good and diff icult economic times, the 
Company has maintained high levels of cash on hand and unused lines of credit to reduce its financial risk and to provide 
flexibility when acquisition opportunities are available. The Company’s resilient financial results, ensuring strong free cash 
flow, have produced a solid balance sheet capable, if required, of supporting debt levels in excess of the current outstanding 
debt and the undrawn $296.4 million unsecured revolving line of credit. CCL has suff icient available liquidity and a secure 
financial foundation for the foreseeable future.

Additionally, CCL has a continuous focus on minimizing its investment in working capital in order to maximize cash flow in 
support of the growth in the business. In addition, capital expenditures are approved when they are expected to be accretive 
to earnings and are selectively allocated towards the most attractive growth opportunities.

A key financial target is return on equity before goodwill impairment loss, restructuring and other items and tax adjustments 
(“ROE,” a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below). CCL continues 
to execute its strategy with a goal of achieving a comparable ROE level to its leading peers in specialty packaging. Over 
the last five years ROE increased dramatically compared to the low posted in the economic crisis of 2009 due to significant 
accretive earnings from acquisitions, principally Avery and Designed & Engineered Solutions (“DES”), as well as improved 
results in its legacy operations: 

Return on equity 

2014 

20.1% 

2013 

15.8% 

2012 

11.4% 

2011 

10.7% 

2010 

9.5% 

2009 

7.6%

Another metric  used by the  investment  community as a comparative measure is return on total capital before goodwill 
impairment loss, restructuring and other items and tax adjustments (“ROTC,” a non-IFRS measure; see “Key Performance 
Indicators and Non-IFRS Measures” in Section 5A below). The chart below details performance since 2009. CCL targets 
delivering returns in excess of its cost of capital and has improved its performance consistently since 2009.

Return on total capital 

2014 

14.1% 

2013 

11.9% 

2012 

9.5% 

2011 

8.3% 

2010 

6.7% 

2009

4.9%

Another important and related financial target is the long-term growth rate of adjusted basic earnings per Class B share, 
which excludes goodwill impairment loss, restructuring and other items, tax adjustments, gains on business dispositions and 
non-cash acquisition accounting adjustments (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” 
in Section 5A below). Management believes that taking into account both the relatively stable overall demand for consumer 
staple and healthcare products globally and the continuing benefits from the Company’s focused strategies and operational 
approach, a positive growth rate in adjusted basic earnings per share is realistic under reasonable economic circumstances.

CCL’s historical adjusted basic earnings per share achieved significant positive growth except for the economic downturn 
in the 2009 year:

EPS growth rate 

2014 

47% 

2013 

52% 

2012 

13% 

2011 

18% 

2010 

23% 

2009

(30%)

In 2014, adjusted basic earnings increased by 47% to $6.53 per Class B share. The acquired businesses in 2014 and 2013, 
in particular the new Avery Segment, contributed meaningfully to the strong improvement in adjusted basic earnings per 
share. Excluding the impact of currency translation, adjusted basic earnings per share increased 37%. The Company believes 
continuing growth in earnings per share is achievable in the future as the global economy stabilizes; as operating eff iciencies 
are solidified for the Container Segment post-restructuring and as CCL executes its business strategies for the Label and 
Avery Segments. 

2014 Annual Report

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

The Company will continue to focus on generating cash and eff ectively utilizing the cash flow generated by operations and 
divestitures. Earnings before net finance cost, taxes, depreciation and amortization, excluding goodwill impairment loss, 
earnings  in  equity  accounted  investments,  non-cash  acquisition  accounting  adjustments,  restructuring  and  other  items 
(“EBITDA,” a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) is considered 
a good indicator of cash flow and is used by many financial institutions and investment advisors to measure operating results 
and for business valuations. The Company believes that EBITDA is an important measure in evaluating its ongoing business 
in that it does not include the impact of interest, depreciation and amortization, income tax expenses and non-operating 
one-time items. As a key indicator of cash flow, EBITDA demonstrates the Company’s ability to incur or service existing debt, 
to invest in capital additions and to take advantage of organic growth opportunities and acquisitions that are accretive to 
earnings per share. Historically, the Company has experienced positive growth in EBITDA, excluding discontinued operations:

EBITDA 

% of sales 

2014 

2013 

2012 

2011 

2010 

2009

$ 

481.6 

$ 

355.6 

$ 

254.6 

$ 

239.1 

$ 

219.8 

$ 

207.9

19% 

19% 

19% 

19% 

18% 

17%

In 2014, EBITDA increased by approximately 27.2%, excluding the positive impact of foreign currency translation. CCL’s EBITDA 
margins remain at the top end of the range of the Company’s specialty packaging peers. The Company expects positive 
growth in EBITDA in the future as the global economy stabilizes and the Company carries out its global growth initiatives.

If net cash flow periodically exceeds attractive acquisition opportunities available, CCL may also repurchase its shares provided 
that the repurchase is accretive to earnings per share, is at a valuation equal to or lower than valuations for acquisition 
opportunities,  and  will  not  materially  increase  financial  leverage  beyond  targeted  levels.  The  Company  repurchased 
50,000 Class B shares for cancellation during 2013.

The framework supporting the above performance indicators is  an appropriate level of financial leverage. Based on the 
dynamics within the specialty packaging industry and the risks that higher leverage may bring, CCL has a comfort level up 
to a target of approximately 45% for its net debt to total book capitalization (a non-IFRS measure; see “Key Performance 
Indicators and Non-IFRS Measures” in Section 5A below). As at December 31, 2014, net debt to total book capitalization 
declined to 26.4% from 33.1% at December 31, 2013, despite the significant acquisitions during the year. This current level 
of leverage and profitability, including the expectation of significant future deleveraging from operating cash flow, would 
imply that CCL’s debt would be in the investment-grade category. This leverage level is below the target, primarily due to the 
Company’s conservative approach to financial risk and its ability to generate strong levels of free cash flow from operations 
(a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below). This leverage level 
also allows the Company the flexibility to quickly execute its acquisition growth strategy, including larger targets, without 
significantly exposing its credit quality.

The Board also believes that the dividend payout ratio (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS 
Measures” in Section 5A below) is an important metric. CCL has paid dividends quarterly for over thirty years without an 
omission or reduction and has more than doubled the dividend since 2008. The Board views this consistency and dividend 
growth as important factors in enhancing shareholder value. The Board’s target payout of dividends is approximately 25% of 
adjusted earnings, defined as earnings excluding gains on dispositions, goodwill impairment loss, restructuring and other 
items and tax adjustments. In 2014, the dividend payout ratio was 17% (2013 – 20%) of adjusted earnings. This dividend payout 
ratio below the Board’s target range reflects the strong net earnings generated by newly acquired business in 2013 and 2014, 
as well as the improved results for the legacy operations of the Company. After careful review of the current year results and 
considering the cash flow and income budgeted for 2015, the Board has declared a 25.0% increase in the annual dividend; 
seven and a half cents per Class B share per quarter, from $0.30 to $0.375 per Class B share per quarter ($1.50 per Class B 
share annualized).

The Company believes that all of the above targets are mutually compatible and consequently should drive meaningful 
shareholder value over time.

CCL’s  strategy  and  its  ability  to  grow  and  achieve  attractive  returns  for  its  shareholders  are  shaped  by  key  internal  and 
external factors that are common to the businesses it operates. The key performance driver is the Company’s continuous 
focus on customer satisfaction, supported by its reputation for quality manufacturing, competitive price, product innovation, 
dependability, ethical business practices and financial stability.

10 2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
D)  Recent Acquisitions and Dispositions

CCL is now a global company with increased diversification across the world economy including emerging markets, a broader 
customer base, new product lines and many diff erent currencies and geographies. 

CCL continues to deploy its cash flow from operations into its core segments with both internal capital investments and 
strategic acquisitions. The following acquisitions were completed over the last two years:

•   In February 2014, Sancoa and TubeDec (“Sancoa”), privately owned companies with a common controlling shareholder 
based in New Jersey, USA, for $73.1 million. Sancoa produces labels and tubes and forms an integral part of the North 
American Home & Personal Care business.

•   In February 2014, DekoPak Ambalaj SAN. Ve Tic. A.S. (“Dekopak”), a privately owned company based in Istanbul, Turkey, 
for $4.7 million, plus contingent consideration payable in 2017 subject to incremental EBITDA improvement. Dekopak 
is a leading producer of shrink sleeve labels for global and domestic customers in Turkey.

•   In September 2014, Bandfix AG (“Bandfix”), a privately owned company based in Zurich, Switzerland, for $17.9 million. 
Bandfix produces Specialty labels for European customers, complementing CCL’s Healthcare  & Specialty business.

•   In  November  2014,  Label  Connections  Ltd.  (“LCL”),  a  privately  owned  company  based  in  St.  Neots,  England,  for 
$2.8 million. LCL is a leading supplier to the commercial graphic arts sector and is the first acquisition within the Avery 
Segment.

•   In December 2014, Druckerei Nilles GmbH (“Nilles”), a privately owned company based in Trittenheim, Germany, for 
$16.2 million. The Nilles wine label business will be added to CCL’s growing Food & Beverage operations and the Nilles 
e-commerce platform will become a new business unit within the Avery Segment.

•   In April 2013, INT, a privately owned company based in Munich, Germany, for $14.4 million. INT is a leading supplier to 

the German automotive original equipment manufacturers alongside CCL Design.

•   In  July  2013,  the  Off ice  &  Consumer  Products  (“OCP”)  and  DES  businesses  of  Avery  Dennison  Corporation  for 
US$486.7  million.  The  OCP  business  is  now  CCL’s  new  Avery  Segment  and  the  DES  business  has  augmented  the 
CCL Design business within CCL Label.

•   In October 2013, Advanced Packaging Films, a privately owned company based in Schkopau, Germany, for $9.3 million. 
This new business trades as Advanced Performance Films (“APF”) and forms an integral part of the CCL Label global 
Food & Beverage business.

Strategically, CCL has positioned itself as a growing specialty packaging company. The acquisitions completed over the past 
few years, in conjunction with the building of new plants in Thailand, Brazil, Saudi Arabia, Chile, Philippines, Russia and the
United States, have positioned the Label Segment as the global leader for labels in the personal care, healthcare, food & 
beverage, durables and specialty categories. Furthermore with the addition of Avery, CCL is now the world’s largest supplier 
of labels, specialty converted media and software solutions to  enable short run digital printing in businesses and homes 
alongside complementary off ice products. 

2014 Annual Report

11

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

E)  Consolidated Annual Financial Results

Selected Financial Information

Results of Consolidated Operations

Sales  
Cost of sales 
Selling, general and administrative expenses 

Earnings in equity accounted investments 
Net fi nance cost  
Restructuring and other items – net loss  

Earnings before income taxes 
Income taxes 

Net earnings 

Net earnings per Class B share 

Restructuring and other items loss per Class B share 

Diluted earnings per Class B share 

Adjusted basic earnings per Class B share 

Dividends per Class B share 

Total assets 

Total non-current liabilities 

Comments on Consolidated Results

2014 

2,585.6 
1,891.5 
358.9 

335.2 
3.7 
(25.6) 
(9.1) 

304.2 
87.6 

216.6 

6.31 

0.22 

6.19 

6.53 

1.10 

2,618.4 

802.0 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$

$

$ 

$

$ 

$

$ 

$

$ 

$

2013 

1,889.4 
1,414.0 
256.7 

218.7 
1.9 
(25.6) 
(45.2) 

149.8 
46.2 

103.6 

3.04 

1.03 

2.99 

4.43 

0.86 

2,401.6 

 839.0 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

2012

1,308.6
996.2
160.4

152.0
2.2
(20.9)
—

133.3
35.8

97.5

2.91

—

2.86

2.91

0.78

1,602.4

 393.0

Sales were $2,585.6 million in 2014, an increase of 36.8% compared to $1,889.4 million recorded in 2013. This improvement 
in sales can primarily be attributed to a full year of revenue from Avery and DES as well as the other seven aforementioned 
acquisitions in 2014 and 2013, which aggregated to acquisition related growth of 27.2%. Organic growth of 3.8% and the 
positive impact from foreign currency translation of 5.8% also contributed to the increase. 

Consistent with CCL’s 2013 year, approximately 5% of CCL’s 2014 sales to end use customers are denominated in Canadian 
dollars. Consequently, changes in foreign exchange rates can have a material impact on sales and profitability when translated 
into  Canadian  dollars  for  public  reporting.  The  2014  and  2013  results  have  been  positively  impacted  by  the  sequential 
weakening of the Canadian dollar. The appreciation of the U.S. dollar, euro  and the U.K. pound by 7.2%, 7.2% and 12.9%, 
respectively, was slightly off set by a 1.8% depreciation of the Brazilian real relative to the Canadian dollar in 2014 compared 
to average exchange rates in 2013. Partially off setting this recent translation trend some of CCL’s foreign operations were 
negatively impacted by their local currency depreciation to the U.S. dollar on transactions.

Earnings after cost of goods sold and selling, general and administrative (“SG&A”) expenses in 2014 were $335.2 million, up 
$116.5 million from $218.7 million in 2013; primarily reflecting the impact of the significant acquisitions made over the last 
two years.

SG&A expenses were $358.9 million for 2014, compared to $256.7 million reported in 2013. The increase in SG&A expenses 
in 2014 relates primarily to the significant acquisitions made over the last two years as well as higher corporate expenses. 
Corporate expenses for 2014 were $34.7 million, compared to $33.5 million for 2013. The increase in corporate expenses 
relative to those in 2013 relates predominantly to an increase in executive long-term compensation expenses and an increase 
in director equity compensation expense connected to their deferred share unit plan and is directly a result of the gain in the
Company’s share price in 2014. 

12

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating income (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) 
for 2014 was $369.9 million, an increase of 46.7% compared to $252.2 million for 2013. Excluding the $16.7 million non-
cash  acquisition  accounting  adjustment  to  fair  value  the  acquired  finished  goods  inventory  for  the  acquired  Avery  and 
DES businesses in 2013, operating income improved 37.6%. Foreign currency translation positively impacted consolidated 
operating income by 6.5% for 2014 compared to 2013. The Label, Avery and Container Segments each improved operating 
income for 2014 by 24.3%, 170.5% and 8.5%, respectively, compared to 2013. Further details on the business segments follow 
later in this report.

EBITDA (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) in 2014 was 
$481.6 million, an improvement of 35.4% compared to $355.6 million recorded in 2013. Excluding the impact of currency 
translation, EBITDA increased by 27.2% over the prior year. 

Net finance cost was $25.6 million for 2014 and 2013. 

For the full year 2014, restructuring cost and other items represented a loss of $9.1 million ($7.5 million after tax) as follows:

•   For the Avery Segment, $1.6 million ($1.3 million after tax) representing the final European severance costs in CCL’s 

reorganization plan and trailing transaction fees associated with the acquisition of the business.

•   For the Label Segment, $7.5 million ($6.2 million after tax) primarily costs associated with the closure of a plant in 
France, severance expenses associated with the DES and Sancoa businesses and transaction costs related to the six 
Label Segment acquisitions closed in 2014.

The negative earnings impact of these restructuring and other items in 2014 was $0.22 per Class B share. 

For the full year 2013, restructuring cost and other items represented a loss of $45.2 million ($35.1 million after tax) as follows:

•   For the Avery and DES acquisitions, $32.7 million ($22.8 million after tax) for severance, facility closure costs, transaction 

fees and duties and other associated costs with the acquisition and re-organization of the businesses.

•   For the Container Segment, $11.0 million ($11.0 million after tax) for severance and asset write downs to close the Canadian 

operations.

•  For a small label plant in France, $1.5 million ($1.3 million after tax) for severance costs to downsize the operation.

The negative earnings impact of these restructuring and other items in 2013 was $1.03 per Class B share. 

In 2014, the consolidated eff ective tax rate was 29.2%, compared to 31.2% in 2013, excluding earnings in equity accounted 
investments. The combined Canadian federal and provincial statutory tax rate was 25.3% for 2014 (2013 – 25.3%). The decrease 
in the eff ective tax rate for 2014 is attributable to a reduction in restructuring charges without any corresponding tax benefit. 
Excluding the impact of these restructuring charges that impacted tax expense, the overall eff ective tax rates in 2014 and 
2013 were 28.8% and 27.0%, respectively. This increase can be attributed to a higher portion of the Company’s income being 
earned in higher tax jurisdictions, largely the United States.

Over 95% of CCL’s sales are from products sold to customers outside of Canada, and the income from these foreign operations 
is subject to varying rates of taxation. The Company’s eff ective tax rate varies from year to year as a result of the level of 
income in the various countries, recognition or reversal of tax losses, tax reassessments and income and expense items not 
subject to tax. The Company’s tax rate may increase in the future if the Company earns a higher percentage of its income in 
higher tax jurisdictions or if the Company is not able to tax-benefit its future tax losses in certain countries.

Net earnings for 2014 were $216.6 million, an increase of 109.1% compared to $103.6 million recorded in 2013 due to the 
items described above. 

Basic earnings per Class B share were $6.31 for 2014 versus the $3.04 recorded for 2013. Diluted earnings per Class B share 
were $6.19 for 2014 and $2.99 for 2013.

Adjusted basic earnings per Class B share (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in 
Section 5A below) was $6.53 for 2014, up 47% from $4.43 in 2013.

2014 Annual Report

13

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

The movement in foreign currency exchange rates in 2014 versus 2013 had an estimated positive translation impact of $0.33 
on adjusted basic earnings per Class B share. This estimated foreign currency impact reflects the currency translation in all 
foreign operations and the translation of U.S. dollar-denominated transactions in the Canadian Container operation, where 
almost all sales and a significant portion of input costs are U.S. dollar-denominated.

F)  Seasonality and Fourth Quarter Financial Results

2014

Sales
  Label 
  Avery 
  Container 

Total sales 

Segment operating income
  Label 
  Avery 
  Container 

Operating income 
Corporate expenses 
Restructuring and other items 
Earnings in equity accounted investments 

Finance cost, net 

Earnings before income taxes 
Income taxes 

Net earnings 

Per Class B share
Basic earnings 

Diluted earnings 

Adjusted basic earnings 

Qtr 1 

Qtr 2 

Qtr 3 

Qtr 4 

Year

423.8 
132.9 
53.0 

609.7 

69.5 
13.1 
6.0 

88.6 
6.3 
0.9 
(0.1) 

81.5 
6.7 

74.8 
22.2 

52.6 

1.54 

1.51 

1.56 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

423.8 
174.2 
52.4 

650.4 

56.0 
28.4 
4.8 

89.2 
7.4 
1.1 
(1.0) 

81.7 
6.3 

75.4 
20.1 

55.3 

1.61 

1.58 

1.63 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

437.3 
204.7 
47.7 

689.7 

59.2 
44.9 
3.0 

107.1 
11.1 
— 
(0.5) 

96.5 
6.6 

89.9 
26.8 

63.1 

1.83 

1.79 

1.83 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

433.4 
154.6 
47.8 

635.8 

58.0 
22.9 
4.1 

85.0 
9.9 
7.1 
(2.1) 

70.1 
6.0 

64.1 
18.5 

45.6 

1.33 

1.31 

1.51 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

1,718.3
666.4
200.9

2,585.6

242.7
109.3
17.9

369.9
34.7
9.1
(3.7)

329.8
25.6

304.2
87.6

216.6

6.31

6.19

6.53

$ 

$ 

$ 

$ 

$ 

$ 

$ 

14 2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2013 

Sales
  Label 
  Avery 
  Container 

Total sales 

Segment operating income 
  Label 
  Avery 
  Container 

Operating income 
Corporate expenses 
Restructuring and other items 
Earnings in equity accounted investments 

Finance cost, net 

Earnings before income taxes 
Income taxes 

Net earnings 

Per Class B share
Basic earnings 

Diluted earnings 

Adjusted basic earnings 

Fourth Quarter Results

Qtr 1 

Qtr 2 

Qtr 3 

Qtr 4 

Year

$ 

$ 

$ 

$ 

$ 

$ 

$ 

312.3 
— 
51.4 

363.7 

56.6 
— 
5.4 

62.0 
7.6 
1.3 
0.4 

53.5 
5.2 

48.3 
14.2 

34.1 

1.01 

0.99 

1.04 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

309.9 
— 
51.5 

361.4 

45.0 
— 
5.2 

50.2 
6.9 
1.4 
0.2 

42.1 
5.9 

36.2 
9.8 

26.4 

0.77 

0.76 

0.82 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

360.4 
201.7 
44.5 

606.6 

48.7 
16.2 
2.9 

67.8 
9.3 
18.3 
0.5 

40.7 
7.7 

33.0 
9.4 

23.6 

0.68 

0.67 

1.38 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

361.6 
153.8 
42.3 

557.7 

45.0 
24.2 
3.0 

72.2 
9.7 
24.2 
0.8 

39.1 
6.8 

32.3 
12.8 

19.5 

0.58 

0.57 

1.19 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

1,344.2
355.5
189.7

1,889.4

195.3
40.4
16.5

252.2
33.5
45.2
1.9

175.4
25.6

149.8
46.2

103.6

3.04

2.99

4.43

Sales for the fourth quarter of 2014 improved 14.0% to $635.8 million, compared to $557.7 million recorded in the 2013 fourth 
quarter. Excluding currency translation, sales for the fourth quarter of 2014 increased by 9.6% compared to the prior year 
period. This increase was due to 2.8% of organic growth and 6.8% impact from acquisitions. The Label, Avery and Container 
Segments posted sales increases of 19.9%, 0.5% and 13.0%, respectively. 

Operating income (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) in the 
fourth quarter of 2014 was $85.0 million, an increase of 17.7% from $72.2 million in the fourth quarter of 2013. For the fourth
quarter of 2014 compared to the same period in 2013, the Label and Container Segments recorded improvements in operating 
income of 28.9% and 36.7%, respectively. The improvement in the Label Segment was driven by strong results in North 
America including the acquired Sancoa business, partially off set by a decline in the emerging market results due to start-up 
costs for the new operation in the Philippines. Results for the Container Segment benefited from the sharp appreciation of 
the U.S. dollar as all of production from the Canadian plant is sold in the United States, although this benefit was largely off set 
by the impact of U.S. dollar purchases at the Canadian operations of the Label and Avery Segments. Operating income at the 
Avery  Segment was a strong $22.9 million for the fourth quarter of 2014 compared to $24.2 million in the prior year period. 
Avery generated a fourth quarter return on sales of 14.8% (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS 
Measures” in Section 5A below), at the high end of management’s target range. Foreign currency translation contributed an 
improvement of 4.2% to the consolidated operating income.

EBITDA (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) for the fourth 
quarter of 2014 was $111.7 million, an increase of 16.2% compared to the $96.1 million for the 2013 comparable period. 

2014 Annual Report

15

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Corporate expenses were $9.9 million in the fourth quarter of 2014, an increase of $0.2 million from $9.7 million recorded in 
the prior-year period. The increase is attributable to the increase in directors’ deferred share unit expense that is directly a 
result of the gain in the Company’s share price during the fourth quarter of 2014. 

Net finance cost was $6.0 million for the fourth quarter  of 2014 compared to $6.8 million for the fourth quarter of 2013. The 
decrease was attributable to the reduction in total outstanding debt for the 2014 fourth quarter compared to the same period 
a year ago. 

For the fourth quarter of 2014, restructuring cost and other items represented a loss of $7.1 million ($6.1 million after tax) 
as follows:

•   For  the  Avery  Segment,  $1.5  million  ($1.1  million  after  tax)  representing  the  final  European  severance  costs  in  CCL’s 

reorganization plan and trailing transaction fees associated with the acquisition of the business.

•   For the Label Segment, $5.6 million ($5.0 million after tax) primarily for costs associated with the closure of a plant in France, 
severance expenses associated with the DES business and transaction costs related to the Label Segment acquisitions 
closed in 2014.

The negative earnings impact of these restructuring and other items in 2014 was $0.18 per Class B share. 

For the fourth quarter of 2013, restructuring cost and other items represented a loss of $24.2 million ($20.7 million after tax) 
as follows:

•   For the Avery and DES acquisition, $12.5 million ($9.1 million after tax) for severance, facility closure costs, transaction and 

other associated costs with the acquisition and re-organization of the businesses.

•   For the Container Segment, $11.0 million with no tax impact for severance and asset write downs to close the Canadian 

operations.

•  For a small label plant in France, $0.7 million ($0.6 million after tax) for severance costs to downsize the operation.

The negative earnings impact of these restructuring and other items in 2013 was $0.61 per Class B share. 

Tax expense in the fourth quarter of 2014 was $18.5 million compared to $12.8 million in the prior year period. The eff ective 
tax rates for these two periods are 29.8% and 40.4%, respectively. The decrease in the eff ective tax rate, excluding earnings in 
equity accounted investments, resulted from the aforementioned tax treatment of restructuring charges in the comparative 
fourth quarters. 

The net earnings in the fourth quarter of 2014 were $45.6 million compared to net earnings of $19.5 million in last year’s fourth 
quarter. This increase reflects the items described above. 

Basic earnings per Class B share were $1.33 in the fourth quarter of 2014 compared to $0.58 in the fourth quarter of 2013. 
The movement in foreign currency exchange rates in the fourth quarter of 2014 compared to 2013 had an estimated positive 
impact on the translation of CCL’s basic earnings of $0.04 per Class B share. 

Adjusted basic earnings per Class B share (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in 
Section 5A below) were $1.51 for the fourth quarter of 2014, an improvement of 26.9% compared to $1.19 in the corresponding 
quarter of 2013.

Summary of Seasonality and Quarterly Results

Historically, the seasonality of the Label and Container Segments had evolved such that the first and second quarters were 
generally the strongest due to the number of work days and various customer-related activities. Also, there are many products 
that have a spring-summer bias in North America and Europe such as agricultural chemicals and certain beverage products, 
which generate additional sales volumes for CCL in the first half of the year. However, with the addition of Avery, the third 
quarter will be the strongest for CCL sales as Avery benefits from the “back-to-school” surge in North America. The final 
quarter of the year is negatively aff ected from a sales perspective in the Northern Hemisphere by Thanksgiving and globally 
by the Christmas and New Year holiday season shutdowns.

16 2014 Annual Report

Sales and net earnings comparability between the quarters of 2014 and 2013, were primarily aff ected by regional economic 
variances, the impact of dramatic foreign currency changes relative to the Canadian dollar, the timing of acquisitions and 
the eff ect of restructuring, tax adjustments and other items.

The Label Segment has generally experienced strong demand in its existing and newly acquired operations in the past few 
years. The Segment increased sales, excluding the impact of currency translation, in all four quarters of 2014, primarily driven 
by organic growth and acquisitions.

Return on sales (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) for the 
Label Segment in 2014 was 14.1% compared to 14.5% in 2013 reflecting the margin impact of the acquired DES and Sancoa 
businesses. The Sancoa acquisition also impacted results for the third and fourth quarters of 2014, historically the slowest 
periods for CCL’s legacy label operations, yet the busiest for Sancoa resulting in an uptick in return on sales for these periods. 

The Avery Segment quarterly results mirrored its expected seasonal pattern for 2014, posting robust results for the third 
quarter of the year reflecting the “back-to-school” intensity in North America. Third quarter 2014 return on sales in the Avery 
 Segment of 21.9% exceeded margin returns for any Segment in any quarter in the Company.

At the Container Segment quarterly results were true to its seasonal pattern, however, the year-over-year sharp depreciation in 
the Canadian dollar to the U.S. dollar in the fourth quarter of 2014 bolstered the results for the Segment as all the production 
in the Canadian plant is sold to U.S. based customers. This was largely off set by the reverse eff ect on U.S. dollar purchases in 
Canada at the Avery and Label  Segments.

Net earnings in 2014 increased 109.1% compared to 2013. Restructuring charges of $42.5 million for the acquired Avery and 
DES businesses along with the restructuring expense for the Canadian Container operation reduced 2013 third and fourth 
quarter net earnings. During the fourth quarter of 2014 additional restructuring charges of $7.1 million were recorded to 
finalize the Avery and DES restructuring plan and costs predominantly associated with the closure of a Label plant in France. 
Adjusted basic earnings per Class B share (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” 
in Section 5A below), which excludes the impact of restructuring charges and other unique acquisition related items, was 
$6.53 for 2014, up 47.4% from $4.43 in 2013.

2 .   B U S I N E S S   S E G M E N T   R E V I E W

A)  General

Over the last decade all divisions invested significant capital and management eff ort to develop world-class manufacturing 
operations,  with  spending  allocated  to  geographic  expansion,  cost-reduction  projects,  the  development  of  innovative 
products and processes, the maintenance and expansion of existing capacity and the continuous improvement in health and 
safety in the workplace, including environmental management. CCL also makes strategic acquisitions for global competitive 
advantage, servicing large customers, taking  advantage of new geographic markets, finding adjacent and new product 
opportunities, adding new customer segments, building infrastructure and improving operating performance across the 
Company. Since 2009, average annual capital spending has been broadly in line with annual depreciation expense. The new 
Avery Segment is less capital intensive as a percentage of sales than CCL’s legacy business. Further discussion on capital 
spending is provided in the “Business Segment Review” sections below.

Although  each  Segment  is  a  leader  in  market  share  or  has  a  significant  position  in  the  markets  it  serves  in  each  of  its 
operating locales, it also operates generally in a mature and competitive environment. In recent years, consumer products 
and healthcare companies have experienced steady pressure to  maintain or even reduce prices to their major retail and 
distribution channels, which has driven significant consolidation in CCL’s customer base. This has resulted in many customers 
seeking supply-chain eff iciencies and cost savings in order to maintain profit margins. The global economic crisis experienced 
in 2008 and early 2009, the instability of the economic recovery that followed and its eff ect on the availability of capital 
accentuated this trend. Volatile commodity costs have also created challenges to manage pricing with customers. These 
dynamics have been an ongoing challenge for CCL and its competitors, requiring greater management and financial control 
and flexible cost structures. Unlike some of its competitors, CCL has the financial strength to invest in the equipment and 
innovation necessary to constantly strive to be the highest value-added producer in the markets that it serves. 

2014 Annual Report

17

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Avery  reaches  its  consumers,  including  small  businesses,  through  distribution  channels  that  include  mass-market 
merchandisers, retail superstores, wholesalers, e-tailers and contract stationers. Merger activity and store closures in these 
distribution channels can lead to short term volume declines as  customer inventory positions are consolidated. Avery is 
the leading brand in its core markets, with the principal competition being lower priced private label products. Avery has 
experienced secular decline in its core mailing address label product as e-mail and internet-based digital communication has 
grown rapidly. In response, Avery has developed innovative new products targeted at applications such as shipping labels 
and product identification. It is CCL’s expectation that growth in these new printable media products and in new markets 
for existing products may soon exceed the decline in volume for mailing applications and reestablish a growth rate for the 
Segment. It is also CCL’s expectation that Avery will open up new revenue streams in short run digital printing applications. 
Strategic acquisitions like LCL and Nilles will expand Avery’s digital print capabilities to the commercial graphic arts sector
and e-commerce platform to custom designed roll fed labels in new markets around the world.

The cost of many of the key raw material inputs for CCL, such as plastic films and resins, paper, specialty chemicals and 
aluminum, are largely dependent on the economics within the petrochemical and energy industries. The significant cost 
fluctuations for these inputs can have an impact on the Company’s profitability. CCL generally has the ability, due to its size
and the use of long-term contracts with both its suppliers and its customers, to mitigate volatility in costs from its suppliers 
and, where necessary, to pass on price movements to its customers. The success of the Company is dependent on each 
business managing the cost-and-price equation with suppliers and customers. The cost of aluminum represents the largest 
component of the Container Segment’s product cost. The significant volatility in aluminum costs over the past few years has 
made it especially challenging to manage pricing with its customers who are generally accustomed to more stable pricing 
in other product lines. Consequently, the Container Segment successfully introduced pricing mechanisms in its customer 
contracts that passes through the fluctuations in the cost of aluminum as the commodity price changes on the London Metals 
Exchange (“LME”). 

Most  of  CCL’s  facilities  are  in  locations  with  adequate  skilled  labour,  resulting  in  moderate  pressure  on  wage  rates  and 
employee benefits. CCL’s labour costs are competitive in each of its businesses. The Company uses a combination of annual 
and long-term incentive plans specifically designed for corporate, divisional and plant staff  to focus key employees on the 
objectives of achieving annual business plans and creating shareholder value through growth, innovation, cost reductions 
and cash flow generation in the longer term.

A driver common to all Segments for maximizing operating profitability is the discipline of pricing contracts based on size 
and complexity, including consideration for fluctuations in raw materials and packaging costs, manufacturing eff iciency and 
available capacity. This approach facilitates eff ective asset utilization and relatively higher levels of profitability. Performance is 
generally measured by product against estimates used to calculate pricing, including targets for scrap and output eff iciency. 
An analysis of total utilization versus capacity available per production line or facility is also used to manage certain divisions 
of the business. In most of the Company’s operations, the measurement of each sales order shipped is based on actual 
selling prices and production costs to calculate the amount of actual profit margin earned and its return on sales relative to 
the established benchmarks. This process ensures that pricing policies and production performance are aligned in attaining 
profit margin targets by order, by plant and by division.

Performance measures used by the divisions that are critical to meeting their operating objectives and financial targets 
are return on sales, cash flow, days of working capital employed and return on investment. Measures used at the corporate 
level include operating income, return on sales, EBITDA, net debt  to total book capitalization, return on equity, return on 
total capital, free cash flow and adjusted basic earnings per Class B share (all of which are non-IFRS measures; see “Key 
Performance Indicators and Non-IFRS Measures” in Section 5A below). Growth in adjusted earnings per Class B share is a 
key metric. In addition, the Company monitors earnings per share before restructuring and other items since the timing and 
extent of restructuring and other items do not reflect or relate to the Company’s future ongoing operating performance. 
Performance measures are primarily evaluated against a combination of prior year, budget, industry standards and other 
internal benchmarks to promote continuous improvement in each business and process.

Management believes it has both the financial and non-financial resources, internal controls and reporting systems and 
processes in place to execute its strategic plan, to manage its key performance drivers and to deliver targeted financial results 
over time. In addition, the Company’s internal audit function provides another discipline to ensure that its disclosure controls 
and procedures and internal control over financial reporting will be assessed on a regular basis against current corporate 
standards of eff ectiveness and compliance.

18 2014 Annual Report

CCL  is  not  particularly  dependent  upon  specialized  manufacturing  equipment.  Most  of  the  manufacturing  equipment 
employed by the divisions can be sourced from many diff erent suppliers. CCL, however, has the resources to invest in large-
scale projects to build infrastructure in current and new markets because of its financial strength relative to that of many 
of its competitors. Most of CCL’s direct competitors in the Label Segment are much smaller and may not have the financial 
resources to stay current in maintaining state-of-the-art facilities. Certain new manufacturing lines take many months for 
suppliers to construct, and any delays in delivery and commissioning can have an impact on customer expectations and the 
Company’s profitability. The Company also uses strategic partnerships as a method of obtaining proprietary technology in 
order to support growth plans and to expand its product off erings. CCL’s major competitive advantage is based on its strong 
customer service, process technology, the know-how of its people,  market leading brand awareness and loyalty, and the 
ability to develop proprietary technologies and manufacturing techniques. 

The expertise of CCL’s employees is a key element in achieving the Company’s business plans. This know-how is broadly 
distributed throughout the Company and its 101 facilities throughout the world; therefore, the Company is generally not at risk
of losing its competency through the loss of any particular employee or group of employees. Employee skills are constantly 
being developed through on-the-job training and external technical education, and are enhanced by CCL’s entrepreneurial 
culture of considering creative alternative applications and processes for the Company’s manufactured products. 

The nature of the research carried out by the Label and Container Segments can be characterized as application or process 
development. As a leader in specialty packaging, the Company spends meaningful resources on assisting customers to 
develop new and innovative products. While customers regularly come to CCL with concepts and request assistance to 
develop products, the Company also takes its own new ideas to the market. Company and customer information is protected 
through the use of confidentiality agreements and by limiting access to CCL’s manufacturing facilities. The Company values 
the  importance  of  protecting  its  customers’  brands  and  products  from  fraudulent  use  and  consequently  is  selective  in 
choosing appropriate customer and supplier relationships.

Avery  has  a  strong  commitment  to  understanding  its  ultimate  end  users,  actively  seeking  product  feedback  and  using 
consumer focus groups to drive product development initiatives. Furthermore, it leverages the Label Segment’s applications 
and technology to deliver product innovation that aligns with consumer printable media trends. 

The Company continues to invest time and capital to upgrade and expand its information technology systems. This investment 
is critical to keeping pace with customer requirements and in gaining or maintaining a competitive edge. Software packages 
are, in general, off -the-shelf systems customized to meet the needs of individual business locations. The Label Segment 
communicates  with  many  customers  and  suppliers  electronically,  particularly  with  regard  to  supply-chain  management 
solutions and when transferring and confirming design formats and colours. A core attribute of Avery’s printable media 
products is the customized software to enable short run digital printing in businesses and homes. Avery recognizes that it 
is critical to relentlessly innovate in its software solutions to maintain its market leading position with consumers. In 2014,
Avery launched “WePrintTM” expanding its software solutions, and acquired Nilles’s e-commerce platform to leverage acquired 
digital print software into the pre-existing Avery suite.

Within the Avery Segment, all products are sold under the market leading “Avery” brand, and with equal prominence in 
German speaking countries, the “Zweckform” brand name. The Company recognizes that in order to maintain the pre-eminent 
positions for Avery and Zweckform, it must continually invest in promoting these brands. Unique consumer insights result 
in successful easy-to-use products supported by the largest end user website in CCL’s industry, advertising, promotions and 
other brand development activities in a variety of communication mediums. Product quality, innovation and performance are 
recognized attributes to the success of these brands. 

The  Company  has  deployed  many  initiatives  to  reduce  the  carbon  footprint  of  its  products  and  services.  These  include 
collaborative logistic partnerships with the Company’s customers and suppliers to reduce the usage of wooden pallets and 
corrugated boxes. CCL continues to develop unique products that help its customers reduce their carbon footprint such as 
CCL’s Super Stretch Sleeves that decorate PET beverage containers without adhesive or energy and CCL’s “wash off ” labels 
for reusable bottles, which lowers the impact of glass going to landfill. The Company’s greenfield sites are designed and 
constructed to specific standards to reduce CCL’s carbon footprint and some plants have adopted the use of solar power to 
run their facilities. 

2014 Annual Report

19

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

In addition to CCL’s dedication to preserving the environment, the Company recognizes it must be a socially responsible 
organization. CCL is committed to fair labour practices, maintaining a safe workplace and giving back to its employees and 
the communities in which it operates. The Company’s confidential ethics hotline allows employees to safely voice concerns 
and CCL’s Employee Assistance Program provides reassuring advice and support for anxieties outside the workplace.

Business Segment Results

Segment sales
  Label 
  Avery 
  Container 

Total sales  

Operating income* 
  Label 
  Avery 
  Container 

Segment operating income 

2014 

2013

$ 

1,718.3  
 666.4 
200.9 

$ 

2,585.6 

$ 

$

242.7 
109.3 
17.9 

369.9 

$ 

$ 

$ 

$  

1,344.2
355.5
189.7

1,889.4

195.3
40.4
16.5

252.2

*  This is a non-IFRS measure. Refer to “Key Performance Indicators and Non-IFRS Measures” in Section 5A below. 

Comments on Business Segments 

The above summary includes the results of acquisitions on reported sales and operating income from the date of acquisition.

Operating income in 2014 was $369.9 million, an improvement of 47% compared to $252.2 million in 2013. The increase 
in operating income was attributable to the improvements in all of CCL’s Segments, Label, Avery and Container in 2014 
compared to 2013. Excluding the impact of foreign currency translation, operating income increased by 40.2% over the prior 
year. Return on sales (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) 
increased to 14.3% in 2014 compared to 13.3% in 2013, primarily reflecting the benefit of a full year of results from the Avery
Segment following the Company’s restructuring initiative.

B)  Label Segment

Overview

The Label Segment is the leading global producer of innovative label solutions for consumer product marketing companies 
in  the  personal  and  beauty  care,  food  and  beverage,  household,  chemical  and  promotional  segments  of  the  industry, 
and also supplies major pharmaceutical, healthcare, automotive, durable goods and industrial chemical companies. The 
Segment’s product lines include pressure sensitive, shrink sleeve, stretch sleeve, in-mould, precision printed and die cut 
metal components, expanded content labels and pharmaceutical instructional leaflets. It currently operates 76 production 
facilities located in Canada, the United States (including Puerto Rico), Australia, Austria, Brazil, Chile, China, Denmark, Egypt, 
France, Germany, Italy, Japan, Mexico, the Netherlands, Oman, Pakistan, Philippines, Poland, Russia, Saudi Arabia, Switzerland,
Thailand, Turkey, United Arab Emirates, the United Kingdom and Vietnam. The four plants in Russia, five plants in the Middle 
East, one plant in Chile and a plant in Thailand are connected to the equity investments in CCL-Kontur, Pacman-CCL, Acrus-
CCL and CCL-Taisei respectively, and are included in the above locations.

This  Segment  operates  within  a  sector  of  the  packaging  industry  made  up  of  a  very  large  number  of  competitors  that 
manufacture a vast array of decorative, product information and identification labels. There are some label categories that 
do not fall within the Segment’s target market. The Company believes that the Label Segment is the largest consolidated 
operator in most of its defined global label market sectors. Competition largely comes from single-plant businesses, often 
owned by private operators who compete in local markets with CCL. There are also a few multi-plant competitors in certain 
regions of the world and specialists in a single market segment globally. However, there is no major competitor that has the 
global reach and scale of CCL Label. 

20 2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CCL Label’s mission is to be the global supply-chain leader of innovative premium package and promotional label solutions for 
the world’s largest consumer product, healthcare and durable goods companies. It aspires to do this from regional facilities 
that focus  on specific  customer  groups,  products and manufacturing technologies in order to maximize management’s 
expertise and manufacturing eff iciencies to enhance customer satisfaction. The Label Segment is expected to continue to 
grow and expand its global reach through acquisitions, joint ventures and greenfield start-ups as well as expand its product 
off erings in segments of the label industry that it has not yet entered.

The Company has completed several label acquisitions over the past few years that have positioned the Label Segment as a 
global leader within its multinational customer base in the personal care, healthcare, household, food, beverage, automotive, 
durable goods and specialty label categories.

The Segment considers customers’ demand levels, particularly in North America and Western Europe, to be reasonably 
mature and, as such, will continue to focus its expansion plans on innovative and higher growth product lines within those 
geographies with a view to improving overall profitability. In Asia, Latin America and other emerging markets, a higher level 
of economic growth is still expected over the coming years, despite the slower conditions experienced in the second half of 
2014. This should provide opportunities for the Segment to improve market share and increase profitability in these regions.

The Segment produces labels predominantly from polyolefin films and paper partly sourced from extruding, coating and 
laminating companies, using raw materials primarily from the petrochemical and paper industries. CCL Label is generally 
able to mitigate the cost volatility of these components due to a combination of purchasing leverage, agreements with 
suppliers and its ability to pass on these cost increases to customers. In the label industry, price changes regularly occur as
specifications are constantly changed by the marketers and, as a result, the selling price for these labels is updated, reflecting 
current market costs and new shapes and designs.

CCL Design now represents a significant fourth component of the Label Segment. The 2013 acquisitions of INT operating 
in Germany, and DES with operations in North America and Italy, give CCL Design a global scope to support the automotive 
and durable goods market. 

There is a close alignment in label demand to consumer staples other than CCL Design, which is completely aligned to 
the automotive and durable goods industry. Management believes the Company will attain the sales volumes, geographic 
distribution and reach, mirroring those of its customers over the next few years through its focused strategy and by capitalizing 
on following customer trends.

CCL  Label’s  global  customers  are  requiring  more  of  their  suppliers,  expecting  a  full  range  of  product  off erings  in  more 
geographic regions; further integration into their supply-chain at a global level and protection of their brands, particularly 
in markets where counterfeiting is rife. These requirements put many of CCL’s competitors at a disadvantage, as do the 
investment hurdles in converting equipment and technologies to deliver products, services and innovations. Trusted and 
reliable suppliers are important considerations for global consumer product companies, major pharmaceutical companies 
and OEMs in the durable goods business. This is even more important in an uncertain economic environment when many 
smaller competitors encounter diff iculties and customers want to ensure their suppliers are financially viable.

Label Segment Financial Performance

Sales 
Operating income 
Return on sales 

2014 

% Growth 

$ 
$ 

1,718.3 
242.7 
14.1% 

27.8% 
 24.3% 

$ 
$ 

2013

1,344.2
195.3
14.5%

Sales in the Label Segment for 2014 increased to $1,718.3 million, compared to $1,344.2 million in 2013. Foreign currency 
translation had a favourable impact of 6.0%. Excluding foreign currency translation, the Label Segment increased 6.5% from 
strong organic growth and 15.3% due to the positive benefit of seven acquisitions since the beginning of the 2013 year. 

2014 Annual Report

21

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Sales in 2014 for North America increased significantly compared to 2013 due to a full year of results from DES, the Sancoa 
acquisition, solid organic growth and the translation impact of the stronger U.S. dollar which enhanced Canadian dollar 
revenues. Healthcare & Specialty results improved considerably as the prior year was impacted by FDA quarantines at certain 
pharmaceutical customers. The Home & Personal care business, excluding the Sancoa acquisition grew modestly, in a soft 
consumer staples market. Results for Sancoa, subsequent to the restructuring initiatives improved each consecutive quarter 
in 2014, meeting management expectations. Sales in the Food and Beverage sector improved but profitability fell due to 
operational challenges at the main Sleeve plant which expanded its capacity. Sales for the Wine & Spirits operations advanced 
on market share gains and moved to solid profitability compared to start-up losses in 2013. Sales for CCL Design, a significant 
portion of the acquired DES operations, were driven by strong demand in the automotive market and operating margins 
improved year-over-year due to cost reduction initiatives. Overall profitability, excluding the DES and Sancoa acquisitions, was 
up double digits due to the rebound in profitability in Healthcare & Specialty, gains in Home & Personal Care and the absence 
of start-up losses in the Wine & Spirits sector. Including the mix aff ect from the results of the aforementioned acquisitions, 
return on sales improved slightly in North America.

European sales were up mid-single digits for 2014, excluding currency translation and the impact of acquisitions in the region 
compared to 2013. The Home & Personal Care business continues to make market share gains and profitability improvements 
attributable to strong operational execution, in particular, a reversal of operating losses in France. Healthcare & Specialty sales, 
excluding foreign currency translation and the Bandfix acquisition, were up slightly but profitability declined as advances in 
Scandinavia were off set by a change in business mix in France and foreign exchange challenges in the UK with the weaker 
euro. Results in Food & Beverage in local currencies, excluding the Dekopak acquisition, were strong on continued solid 
performance in Sleeves partially off set by start-up losses at the new APF film extrusion plant, and robust sales and profit 
gains in Beverage. Sales improved significantly at the CCL Design business due to the acquisition of INT, the small Italian 
operation included in DES and strong automotive demand. Profitability declined slightly due to a large German customer 
insolvency resulting in a receivables write-down of $1.7 million. Overall, European operating income excluding acquisitions 
and currency translation increased appreciably and as a percent of sales, compared to the prior year. The newly acquired 
businesses, Nilles in Germany, Dekopak in Turkey and Bandfix in Switzerland met management expectations for the year but 
did not contribute meaningfully to results.

Sales in Latin America increased double digits for 2014 compared to 2013 excluding the impact of currency translation. 
Market share gains drove strong sales growth in Mexico outpacing solid gains in Brazil. Foreign exchange related input cost 
pressures due to the strong U.S. dollar off set incremental profitability associated with revenue improvement in both Brazil and 
Mexico. This resulted in flat profitability for the year albeit operating margin levels in the region remain above the CCL average.

Asia Pacific continued to post double-digit increases in sales for 2014 compared to 2013; however, the rate of improvement 
declined appreciably in the second half of the year and was up only low single digits in the fourth quarter. For the year, 
operations in China delivered substantial improvement in both sales and operating income on market share gains, strong 
domestic demand and reduced losses at the plant in Tianjin. ASEAN results were mixed with Thailand aff ected by a change 
in business mix, start-up losses in the Philippines, while results in Vietnam improved significantly. Australia and South Africa 
experienced mixed results with profit advances in Wine & Spirits and Beverage operations almost entirely off set by poor 
results at the Healthcare plants that experienced revenue and profitability decline. Overall profitability in the Asia Pacific 
region increased, excluding the start-up expenses for the Philippines operation, which only commenced trading in the fourth 
quarter of 2014.

Operating income for the Label Segment improved 24.3% to $242.7 million for 2014 compared to $195.3 million for 2013. 
Excluding the $2.1 million non-cash acquisition accounting adjustment for the fair value of the acquired DES inventory in 
2013, operating income increased 22.9% for 2014. Foreign currency translation had a positive eff ect of 6.2% on 2014 operating 
income compared to 2013. Operating income as a percentage of sales was 14.1% in 2014 compared to the 14.5% return 
generated in the prior year. Although 2014’s return on sales declined slightly due to the mix impact of the lower margin DES, 
Sancoa and other acquisitions, it still remains at the high end of CCL’s target range. 

The Label Segment invested $106.7 million in capital spending in 2014 compared to $97.7 million last year. The most significant
capital investments for 2014 were related to equipment installations to support the Home & Personal Care business in North 
America and the Food & Beverage sector globally. Capital expenditures in the Label Segment are expected to continue in 
line with depreciation in order to increase its capabilities, expand geographically and replace or upgrade existing plants and 
equipment. Depreciation and amortization for the Label Segment was $118.6 million in 2014 compared to $98.7 million in 2013.

22 2014 Annual Report

C)  Avery Segment

Avery is the world’s largest supplier of labels, specialty converted media and software solutions to enable short run digital 
printing in businesses and homes alongside complementary off ice products sold through distributors and mass market 
retailers. The products are split into two primary lines, (1) Printable Media including address labels, shipping labels, marketing 
and product identification labels, indexes and dividers, business cards, name badges and specialty media labels supported 
by customized software solutions, and (2) BOPWI including binders, sheet protectors and writing instruments. The majority 
of products in the Printable Media category are used by businesses and individual consumers consistently throughout a year; 
however, in the BOPWI category, North American consumers engage in the back-to-school surge during the third quarter.

All products are sold under the market-leading “Avery” brand and, with equal prominence in German-speaking countries, 
under the “Zweckform” brand name that is better known by consumers in this part of Europe.

Avery operates nine manufacturing and four distribution facilities. Sales for Avery are principally generated in North America,
Europe and Australia with a market leading position. There is a small developing presence in Latin America. Avery markets 
its products to consumers and small businesses through many channels that include the mass-market merchandisers, retail 
superstores, wholesalers, “e-tailers” and contract stationers. The business reaches consumers through marketing activities 
including Avery.com.

Subsequent to CCL’s acquisition on July 1, 2013, Avery implemented a comprehensive restructuring plan to right size operations 
and the management organization which was completed in the fourth quarter of 2014. In addition to headcount reductions 
throughout the acquired business, the Company reduced its North American supply chain infrastructure closing the two 
facilities in Massachusetts. Operations from these two facilities were reallocated to the remaining footprint in the United 
States and Mexico, and a new state-of-the-art manufacturing and distribution facility in Whitby, Ontario, that commenced 
operations in the fourth quarter of 2014 to service the Canadian market. The majority of the aforementioned restructuring 
charges were taken in 2013, with the final $1.6 million in 2014, largely associated with Europe. 

Although Avery remains the clear market leader in its industry, over the last decade it has experienced secular declines in its
core mailing address label and other product lines vulnerable to the rise of internet-based digital communication and data 
storage mediums. It is CCL’s expectation that at some point growth in new printable media products and new markets for 
existing products will exceed the decline in products challenged by secular decline and re-establish a growth rate for the 
Segment. CCL also expects new revenue streams to open up as digital printing expands around the world.

Avery Segment Financial Performance

Sales 
Operating income  
Return on sales 

$ 
$ 

2014 

666.4 
109.3 
16.4% 

% Growth 

87.5% 
170.5% 

$ 
$ 

2013

355.5
40.4
11.4%

Sales in the Avery Segment for 2014 were $666.4 million, reflecting a full year of operations, compared to the $355.5 million 
posted in 2013 subsequent to the July 1 acquisition. Foreign currency translation had a favourable influence of 6.4% while the 
LCL acquisition impact was nominal. 

North American sales exceeded expectations with Printable Media gains off setting secular declines in the BOPWI category. 
Cost reduction programs, new product initiatives and procurement savings took root and absolute profitability improved 
most notably in the Labels sub-category within the Printable Media sector. The BOPWI category, which benefited from two 
seasonally stronger quarters post-acquisition, performed well in 2014 maintaining an identical annual operating margin to 
that posted in the 2013 six-month period.

International sales are mostly generated from products in the Printable Media category representing approximately 25% of 
the Avery Segments sales for 2014. Sales geographically outperformed expectations in Europe and were slightly behind in 
Asia Pacific and in Latin America. In all international regions profitability and operating margins were stronger than expected
due to cost cutting measures, procurement savings and sound operational execution.

2014 Annual Report 23

 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Operating income for 2014 increased 170.5% to $109.3 million compared to $40.4 million in 2013. Operating income improved 
98.7% adjusting for the $14.6 million non-cash acquisition accounting adjustment to fair value the finished goods inventory 
in 2013. Return on sales was a stellar 16.4% for 2014.

The Avery Segment invested $25.0 million in capital spending for 2014 compared to $12.3 million for the six months ending 
December 31, 2013. The expenditures in 2014 were primarily for equipment upgrades and the purchase of the key manufacturing 
facility in Germany. In 2013, expenditures were for information technology in order to decouple the business from the former 
parent, Avery Dennison Corporation and the purchase of the new building to operate the business in Argentina. Depreciation 
and amortization for the Avery Segment was $12.9 million for 2014 compared to $6.6 million for the six-month period ended 
December 31, 2013. Capital expenditures are expected to contract for the Avery segment in 2015.

D)  Container Segment

Overview

The Container Segment is a leading manufacturer of aluminum specialty containers for the consumer products industry in 
North America, including Mexico. The key product line is recyclable aluminum aerosol cans for the personal care, home care 
and cosmetic industries, plus shaped aluminum bottles for the beverage market. The Segment functions in a competitive 
environment, which includes imports and the ability of customers, in some cases, to shift a product to competing alternative 
technology. 

The Container Segment currently operates from four plants, one each in the United States and Canada and two in Mexico. The 
Canadian operation for the last number of years has exported its entire output into the United States while posting operating 
losses since the economic downturn in 2009 through 2013. Therefore, during the fourth quarter of 2013 the decision was 
made to close the Canadian operation and redistribute the sales volume to the existing Container operations. The immediate 
plan for this Segment is to focus on improving overall profitability in the United States and growing CCL’s presence in Mexico,
while redeploying the equipment from the Canadian operation.

Product innovation remains a strategic focus for the Segment, investing significant resources in the development of innovatively 
shaped and highly decorated containers for existing and new customer applications. As the demand for these new, higher-
value products has grown, the Segment has adapted existing production equipment and acquired new technology in order 
to meet expected overall market requirements and to maximize manufacturing eff iciencies. 

Aluminum represents a significant variable cost for this Segment. Aluminum is a commodity that is supplied by a limited 
number of global producers and is traded in the market by financial investors and speculators. Aluminum prices have been 
extremely volatile in the past few years and continue to have the largest impact on manufacturing costs for the Container 
Segment requiring disciplined focus on managing selling prices to CCL’s customers.

Aluminum trades as a commodity on the LME and the Container Segment in 2009 successfully introduced pricing mechanisms 
in its customer contracts that pass through the fluctuations in the cost of aluminum to its customers. In specific situations, the 
Container Segment will hedge some of its anticipated future aluminum purchases using futures contracts on the LME if they 
are matched to specific fixed-price customer contracts. The Segment hedged 20.1% of its 2014 volume but has only hedged 
8.1% of its expected 2015 requirements, and all, including matured 2014 hedges, were matched to fixed-price customer 
contracts. Existing hedges are priced in the US$1,910 to US$2,060 range per metric ton. The unrealized loss on the aluminum 
futures contracts as at December 31, 2014, was $0.3 million. Pricing for aluminum in 2014 ranged from US$1,640 to US$2,120 
per metric ton, compared to US$1,690 to US$2,130 per metric ton in 2013. 

Management believes that the aluminum container business can continue to improve levels of profitability in the coming years 
with increased demand, continued pricing discipline and by driving greater operational eff iciencies with a newly reorganized 
manufacturing footprint in the United States and Mexico. The aluminum container continues to be generally perceived as 
more esthetically pleasing by customers and consumers compared to tin plate containers. The biggest risk for the Segment’s 
business base relates to customers shifting their products into containers of other materials such as steel, glass or plastic, 
leading to a loss in market share. However, certain products and delivery systems can only be provided in an aluminum 
container. The relative cost of steel versus aluminum containers sometimes impacts the marketers’ choice of container and 
may cause volume gains or losses if customers decide to change from one product form to another. Aluminum costs remain 
the key factor in determining the level of growth in the market.

24 2014 Annual Report

In North America, there are three direct competitors in the United States and one in Mexico in the impact-extruded aluminum 
container business. CCL believes that it is approximately the same size as its key United States competitor in the aerosol 
market and has about 50% market share. Other competition comes from South American, Asian and European imports; 
however, currency exchange rates and logistical issues, such as delivery lead times and costs, significantly impact their 
competitiveness.

The  success  of  new  products  promoted  heavily  in  the  market  will  have  a  material  impact  on  the  Segment’s  sales  and 
profitability. Beverage products packaged in CCL’s shaped re-sealable aluminum bottles, for example, are directly impacted 
by the success or failure of these new products in the market. Another growth opportunity is the possibility of acquiring 
market share from competitors in existing product lines.

The plant in Guanajuato, Mexico, continues to grow as many global marketers that use aluminum containers have moved 
production of these products to Mexico to achieve cost and logistic savings.

Container Segment Financial Performance

Sales 
Operating income  
Return on sales 

$ 
$ 

2014

200.9 
17.9 
8.9% 

% Growth 

5.9% 
8.5% 

$ 
$ 

2013

189.7
16.5
8.7%

For 2014, the Container Segment posted sales of $200.9 million, an increase of 5.9% compared to $189.7 million in 2013. 
Foreign  currency  translation  had  a  4.0%  positive  impact  on  sales  for  2014  compared  to  2013.  The  Container  Segment 
increased sales modestly in local currency in both the United States and Mexico largely through volume gains. Mix had 
limited impact and changes in aluminum costs, which were relatively stable, were successfully passed on to customers. The 
Container Segment for 2014 posted operating income of $17.9 million, an increase of 8.5% compared to $16.5 million for 
2013. The drivers of the operating income improvement were strong operational performance in North America, including 
the Canadian operation that benefited from cost reduction initiatives pursuant to the restructuring plan that was announced 
in the fourth quarter of 2013. The Mexican operation posted lower operating income due to changes in business mix and 
start-up costs associated with the first production line moved from the Canadian plant. Return on sales improved to 8.9% 
for 2014 compared to 8.7% for 2013. 

During the fourth quarter of 2013 the Container Segment recorded an $11.0 million restructuring charge for severance and 
asset write-downs to close the Canadian operations. The Company had budgeted a further $4.0 million of move costs to be 
recorded of which $0.5 million was incurred in 2014. Subsequent to the closure of the Canadian facility and redistribution of 
the business to the remaining plants, which is slated for completion by mid-2016, management expects annualized operating 
improvements totalling $10.0 million. 

The Container Segment invested $20.1 million of capital in 2014 compared to $6.0 million last year. The majority of the 2014 
expenditures were for the previously announced facility expansion and installation of a new manufacturing line at the U.S. 
operation to enable the eff icient redistribution of part of the Canadian plant’s equipment. Depreciation and amortization in 
2014 and 2013 were $14.1 million and $14.1 million, respectively. It is management’s expectation that capacity and infrastructure 
additions will total $25.0 million in order to accommodate the redistribution of the Canadian operations to the United States 
and Mexico with approximately 60% of that spent in 2014.

E)  Joint Ventures

In January 2014, the Company acquired an additional 12.5% equity interest in Acrus-CCL, the Chilean wine label joint venture, 
for US$1.2 million increasing its total ownership to 62.5% of the equity. 

In December 2014, CCL contributed a 50% investment in Rheinfelden Americas, LLC (“Rheinfelden”), a newly established 
joint venture with Rheinfelden Semis GmbH, a leading German producer of aluminum slugs. The initial equity investment of 
$4.5 million by both parties along with $13.5 million in debt financing will be used to create an alternate source of aluminum 
slugs in North America.

2014 Annual Report 25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

In March 2013, the Company announced the creation of a Home & Personal Care joint venture, CCL-Taisei, in Thailand. CCL 
holds a 50% equity interest in the newly established Bangkok venture dedicated to making plastic tubes for global customers. 
In 2013, CCL made equity investments totalling $2.5 million matched by its joint venture partner.

Results from the joint ventures in CCL-Kontur, Russia; Pacman-CCL, Middle East; Acrus-CCL, Chile; CCL-Taisei, Thailand; and 
Rheinfelden Americas, United States, are not proportionately consolidated into the Label or Container Segment but instead 
are accounted for as equity investments. CCL’s share of the joint ventures net income is disclosed in “Earnings in Equity 
Accounted Investments” in the consolidated income statement. Sales and profits at CCL-Kontur improved markedly for 2014 
compared to the prior year despite challenges with the ruble’s depreciation. Pacman-CCL contributed significantly to overall 
earnings for 2014 and profits included small contributions from start-up operations in Saudi Arabia and Pakistan. For 2014, 
Acrus-CCL posted significant sales gains and moved to solid profitability compared to breakeven operating performance for 
2013. CCL-Taisei completed the construction of its new plant in the fourth quarter of the year and incurred start-up losses in 
2014. CCL-Taisei will commence trading in the first quarter of 2015. Rheinfelden Americas results were negligible for 2014. 
Earnings in equity accounted investments amounted to $3.7 million for 2014 compared to $1.9 million for 2013.

3 .   F I N A N C I N G   A N D   R I S K   M A N AG E M E N T

A)  Liquidity and Capital Resources

The Company’s capital structure is as follows:

Current debt 
Long-term debt 

Total debt(1) 
Cash and cash equivalents 
Net debt(1) 
Equity 

Net debt to total book capitalization(1)

Dec 31,
2014 

59.1  
600.0 

659.1 
(221.9) 
437.2 
1,216.2 

$ 
 $ 

$ 
$ 
 $  
$  

$ 
$ 

$ 
$ 
$ 
$ 

Dec 31,
2013

47.0 
665.0 

712.0
(209.1)
502.9
1,018.1

26.4% 

33.1%

(1)  Total debt, net debt and net debt to total book capitalization are non-IFRS measures. See “Key Performance Indicators and Non-IFRS Measures” in Section 5A below.

The Company’s debt structure at December 31, 2014, was comprised of three private debt placements completed in 1998, 
2006 and 2008 for a total of US$239.0 million (C$277.3 million) and a bank syndicated US$322.4 million (C$374.0 million) 
non-revolving credit and $300.0 million revolving facility. In addition to the scheduled US$10.0 million quarterly repayments, 
an  extra  US$2.0  million  was  repaid  against  the  non-revolving  facility  in  2014.  During  2014,  the  Company  fully  repaid  all 
drawdowns, other than contingent letters of credit totalling $3.6 million; consequently there was $296.4 million of unused 
availability at December 31, 2014. There are no private placement repayments coming due in the next year and the Company 
expects to repay the US$10.0 million of non-revolving debt coming due at the end of each quarter next year from internally 
generated cash sources or from its operations.

Net debt (a non-IFRS financial measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) 
was $437.2 million at December 31, 2014, $65.7 million lower than the net debt of $502.9 million at December 31, 2013. The 
decrease in net debt was primarily attributable to the aforementioned repayments as well as an increase in cash-on-hand. 

Net  debt  to  total  book  capitalization  (a  non-IFRS  measure;  see  “Key  Performance  Indicators  and  Non-IFRS  Measures”  in 
Section 5A below) declined to 26.4% as at December 31, 2014, compared to 33.1% at the end of 2013, due to the decline in 
net debt and significant increase in net earnings for the year. The Company expects the net debt to total book capitalization 
to continue to decline as 2015 forecasted cash flows will be used to reduce outstanding debts. 

The Company’s overall average finance rate was 3.6% as at December 31, 2014, compared to 3.4% as at December 31, 2013. 
The increase in the average finance rate was caused by the Company’s reduction in its prepayable non-revolving and revolving 
variable rate syndicated debt. The Company is unable to repay, without prohibitive penalties, its fixed rate private placements, 
which incur an average finance rate of 6.2%. 

26 2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interest  coverage  (a  non-IFRS  measure;  see  “Key  Performance  Indicators  and  Non-IFRS  Measures”  in  Section  5A  below) 
continues at a high level, and was 13.1 times and 8.5 times in 2014 and 2013, respectively.

The Company’s committed credit availability at December 31, 2014, was as follows: 

Lines of credit – committed, unused 
Standby letters of credit outstanding 

Total amounts available 

$ 

 $  

300.0
3.6

296.4

In addition, the Company had uncommitted and unused lines of credit of approximately US$15.9 million at December 31, 
2014. The Company’s uncommitted lines of credit do not have a commitment expiration date and may be cancelled at any 
time by the Company or the banks.

The Company’s approach to managing liquidity risk is to ensure that it will always have suff icient liquidity to meet liabilities 
when they are due. The Company believes its liquidity will be satisfactory for the foreseeable future due to its significant 
cash balances, its expected positive operating cash flow and the availability of its unused revolving credit line. The Company 
anticipates funding all of its future commitments from the above sources but may raise further funds by entering into new 
debt financing arrangements or issuing further equity to satisfy its future additional obligations or investment opportunities.

B)  Cash Flow 

Summary of Cash Flows

Cash provided by operating activities 
Cash provided by (used in) fi nancing activities 
Cash used for investing activities 
Eff ect of exchange rates on cash 

Increase in cash and cash equivalents 

Cash and cash equivalents – end of year 

2014 

403.5 
(138.2) 
(255.2) 
2.7 

12.8 

221.9 

$ 

$ 

$ 

2013

333.7
314.5
(642.3)
14.2 

20.1

209.1

$ 

$ 

$ 

In 2014, cash provided by operating activities was $403.5 million, compared to $333.7 million in 2013. Free cash flow from 
operations (a non-IFRS measure; see “Key Performance Indicators and Non-IFRS Measures” in Section 5A below) reached 
$264.1 million for 2014 compared to $219.7 million in the prior year. The increase in operating cash flow and free cash flow 
from operations was primarily attributable to an increase in net earnings, continued improvement in non-cash working capital 
items partially off set by an increase in interest and income taxes paid.

The Company maintains a rigorous focus on its investment in non-cash working capital. Days of working capital employed 
(a  non-IFRS  measure;  see  “Key  Performance  Indicators  and  Non-IFRS  Measures”  in  Section  5A  below)  were  9  and  11  at 
December 31, 2014, and December 31, 2013, respectively.

Cash used for financing activities in 2014 was $138.2 million, consisting of net debt repayments of $111.3 million and dividend
payments of $37.9 million partly off set by proceeds from the issuance of shares of $8.8 million due to the exercise of stock 
options and $2.2 million from the repayment of a share purchase loan. In 2013, financing activities provided $314.5 million 
primarily from borrowing to acquire Avery and DES net against the subsequent partial repayments.

Cash used for investing activities in 2014 of $255.2 million was primarily for the acquisitions totalling $115.9 million and net 
capital expenditures of $139.3 million (see below). Consequently, cash and cash equivalents increased by $12.8 million in 
2014 to $221.9 million. 

2014 Annual Report 27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Capital spending in 2014 amounted to $153.6 million and proceeds from capital dispositions were $14.3 million, resulting 
in net capital expenditures of $139.3 million compared to $114.0 million in 2013. Gross capital spending exceeded annual 
depreciation expense as the Company had an opportunity to purchase a key leased facility in the Avery Segment, however 
net capital expenditures were slightly below annual depreciation expense. The Company is continuing to seek investment 
opportunities to expand its business geographically, add capacity in its facilities and improve its competitiveness. As in 
previous years, capital spending will be monitored closely and adjusted based on the level of cash flow generated. Depreciation
and amortization in 2014 amounted to $146.4 million, compared to $120.2 million in 2013.

C) 

Interest Rate, Foreign Exchange Management and Other Hedges

The Company periodically uses derivative financial instruments to hedge interest rate, foreign exchange and aluminum cost 
risks. The Company does not utilize derivative financial instruments for speculative purposes.

As CCL operates internationally less than 5% of its 2014 sales to end-use customers are denominated in Canadian dollars, 
the Company has exposure to market risks from changes in foreign exchange rates. The Company partially manages these 
exposures by contracting primarily in Canadian dollars, euros, U.K. pounds and U.S. dollars. Additionally, each subsidiary’s 
sales and expenses are primarily denominated in its local currency, further minimizing the foreign exchange impact on the 
operating results. The Company has not used financial instruments to hedge its U.S. dollar foreign exchange risk since 2009. 
Container Segment U.S. dollar denominated sales to the United States from its Canadian operation are now largely balanced 
by U.S. dollar denominated purchases at the Label and Avery Segment operations located in Canada. 

The Company also has exposure to market risks related to interest rate fluctuations on its debt. To mitigate this risk, the 
Company maintains a combination of fixed and floating rate debt.

The Company uses interest rate swap agreements (“IRSAs”) to allocate notional debt between fixed and floating rates. The 
Company believes that a balance of fixed and floating rate debt can reduce overall interest expense and is in line with its 
investment in short-term assets such as working capital, and long-term assets such as property, plant and equipment.

As at December 31, 2014, the Company had an IRSA in place converting US$80.0 million of floating rate debt (hedging a 
portion of the non-revolving syndicated credit facility) into fixed rate debt as the majority of the Company’s debt is floating
rate debt. This IRSA expires in September 2016.

The Company is potentially exposed to credit risk arising from derivative financial instruments if a counterparty fails to meet
its obligations. CCL’s counterparties are large international financial institutions and, to date, no such counterparty has failed 
to meet its financial obligations to the Company. As at December 31, 2014, the Company’s exposure to credit risk arising from 
derivative financial instruments was nil. The eff ect of interest on these swap agreements was to increase net finance cost by 
$0.7 million in 2014 (2013 – reduce by $0.2 million).

As at December 31, 2014, the Company had EUR 61.6 million drawn under the non-revolving credit facility to hedge a portion 
of its euro-based investment and cash flows.

The only other material hedges in which the Company is involved are the aluminum futures contracts discussed in Section 2D: 
“Container Segment.”

28 2014 Annual Report

D)  Equity and Dividends

Summary of Changes in Equity

For the years ended December 31 

Net earnings  
Dividends 
Settlement of exercised stock options 
Purchase of shares held in trust, net of shares released 
Contributed surplus on expensing of stock options and stock-based compensation plans 
Normal course issuer bid 
Defi ned benefi t plan actuarial losses, net of tax 
Increase in accumulated other comprehensive loss 

Increase in equity 

Equity 
Shares issued at December 31  – Class A (000s) 
– Class B (000s) 

$ 

$ 

$ 

2014 

216.6 
(37.7) 
10.7 
0.2 
14.3 
— 
(9.1) 
3.1 

 198.1 

1,216.2 
2,368 
32,325 

$ 

$ 

$ 

2013

103.6
(29.4)
20.1
(9.2)
2.3
(3.0)
(0.8)
47.3

130.9

1,018.1
2,368
32,021

On March 21, 2013, the Company announced a share repurchase program under a normal course issuer bid to purchase up 
to 2.1 million Class B non-voting shares, approximately 8.3% of the public float. As of December 31, 2013, the Company had 
repurchased 50,000 Class B shares for cancellation. This issuer bid expired at the end of its annual term and no shares were 
repurchased for cancellation in 2014.

In 2014, the Company declared dividends of $37.7 million, compared to $29.4 million declared in the prior year. As previously 
discussed, the dividend payout ratio in 2014 was 17% (20% in 2013) of adjusted earnings and below the Company’s targeted 
payout rate of approximately 25% of adjusted earnings. After careful review of the current year’s results and considering the 
cash flow and income budgeted for 2015, the CCL Board of Directors has declared a 25% increase in the dividend; seven 
and a half cents per Class B share per quarter, from $0.30 to $0.375 per Class B share ($1.50 per Class B share annualized).

2014 Annual Report 29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

E)  Commitments and Other Contractual Obligations

The Company’s obligations relating to debt, leases and other liabilities at the end of  2014 were as follows:

Dec 31, 2013 

Dec 31, 2014

Payments Due by Period

Carrying 
  Amount 

  Carrying  
  Amount 

 Contractual 
 Cash Flows 

0–6 
  Months  

6–12 
Months 

1–2 
 Years 

2–5 
Years 

  More than
5 Years

Non-derivative fi nancial liabilities   
  Secured bank loans 
$ 
  Unsecured bank loans 
  Unsecured senior notes 
  Finance lease liabilities 
  Unsecured bank credit facility 
  Other long-term obligations 
  Interest on unsecured 

  senior notes 

   Interest on unsecured  
  bank credit facility 

  Interest on other long-term debt   
  Trade and other payables 
Derivative fi nancial liabilities 
  Outfl ow – CF hedges 
Interest on derivatives 
Accrued post-employment 
  benefi t liabilities 
Operating leases 

$ 

 3.9 
4.9 
253.7 
0.7 
447.6 
1.2 

$ 

2.4  $ 
10.8 
276.8 
5.7 
362.6 
0.8 

2.4 
10.8 
277.3 
5.7 
362.6 
0.8 

$ 

0.6 
0.9 
— 
0.8 
23.2 
0.2 

* 

* 

39.9* 

2.8 

— 
— 
475.8 

— 
— 
519.4 

1.4 
* 

* 
— 

0.8 
* 

* 
— 

11.6 
1.7 
519.4 

0.3 
1.3* 

37.9* 
83.4 

1.8 
0.6 
519.4 

0.3 
0.4 

1.3 
8.5 

0.5 
8.6 
— 
0.8 
23.2 
0.2 

8.7 

2.5 
0.5 
— 

— 
0.4 

1.3 
8.5 

 $ 

$ 

0.9 
0.4 
127.6 
1.3 
46.4 
0.4 

$ 

0.4 
0.6 
149.7 
2.4 
269.8 
— 

11.5 

16.9 

4.9 
0.3 
— 

— 
0.5 

4.6 
13.5 

2.4 
0.3 
— 

— 
— 

13.6 
28.2 

—
0.3
—
0.4
—
—

—

—
—
—

—
—

17.1
24.7

Total contractual cash 
  obligations 

$  1,189.2 

$ 1,179.3  $ 1,355.1   

$   560.8 

$ 

55.2 

$  212.3  

$  484.3 

$ 

42.5

*   Accrued long-term employee benefit and post-employment benefit liability of $2.6 million, accrued interest of $6.5 million on unsecured senior notes and 
syndicated credit facility and accrued interest of nil on derivatives are reported in trade and other payables in 2014 (2013: $2.6 million, $6.5 million and 
nil, respectively).

Pension Obligations

Our Company sponsors a number of defined benefit plans in 10 countries that give rise to accrued post-employment benefit 
obligations. The accrued benefit obligation for these plans at the end of 2014 was $180.8 million (2013 – $123.2 million) and 
the fair value of the plan assets was $63.0 million (2013 – $25.1 million), for a net deficit of $117.8 million (2013 – $98.1 million). 
Contributions to defined benefit plans during 2014 were $4.0 million (2013 – $3.2 million). The Company expects to contribute 
$21.6 million to the pension plans in 2015, inclusive of defined contribution plans. These estimated funding requirements 
will be adjusted annually thereafter, based on various market factors such as interest rates, expected returns and staff ing 
assumptions, including compensation and mortality. The Company’s contributions are funded through cash flows generated 
from operations. Management anticipates that future cash flows from operations will be suff icient to fund expected future 
contributions. Details of the Company’s pension plans and related obligations are set out in note 19, Employee Benefits, of 
the consolidated financial statements.

Other Obligations and Commitments

The  Company  has  no  material  “off -balance  sheet”  financing  obligations  except  for  typical  long-term  operating  lease 
agreements. The nature of these commitments is described in note 25 of the consolidated financial statements. There are no 
defined benefit plans funded with CCL stock.

30 2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
F)  Controls and Procedures 

Disclosure controls and procedures are designed to provide reasonable assurance that all relevant information is gathered and 
reported to senior management, including the President and Chief Executive Off icer (“CEO”) and the Senior Vice President 
and Chief Financial Off icer (“CFO”), on a timely basis so that appropriate decisions can be made regarding public disclosure. 
CCL’s Disclosure Committee reviews all external reports and documents of CCL before publication to enhance the Company’s 
disclosure controls and procedures.

As at December 31, 2014, based on the continued evaluation of the disclosure controls and procedures, the CEO and the 
CFO have concluded that CCL’s disclosure controls and procedures, as defined in National Instrument 52-109 Certificate of 
Disclosure in Issuers Annual and Interim Filings (“NI 52-109”), are eff ective to ensure that information required to be disclosed 
in reports and documents that CCL files or submits under Canadian securities legislation is recorded, processed, summarized 
and reported within the time periods specified.

Internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial 
reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  IFRS.  Management  is 
responsible for establishing and maintaining adequate internal control over financial reporting. NI 52-109 requires CEOs and 
CFOs to certify that they are responsible for establishing and maintaining internal control over financial reporting for the 
issuer, that internal control has been designed to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements in accordance with IFRS, that the internal control over financial reporting is 
eff ective, and that the issuer has disclosed any changes in its internal control during its most recent interim period that has 
materially aff ected or is reasonably likely to materially aff ect its internal control over financial reporting.

Based on the evaluation of the design and operating eff ectiveness of CCL’s internal control over financial reporting, the CEO 
and the CFO concluded that the Company’s internal control over financial reporting was eff ective as at December 31, 2014.

There were no material changes in internal control over financial reporting in the financial year ended December 31, 2014.

4 .   R I S KS   A N D   U N C E R TA I N T I E S

The Company is subject to the usual commercial risks and uncertainties from operating as a Canadian public company and 
as a supplier of goods and services to the non-durable consumer packaging and consumer durables industries on a global 
basis. A number of these potential risks and uncertainties that could have a material adverse eff ect on the business, financial 
condition and results of operations of the Company are as follows:

Uncertainty Resulting from a Sustained Global Economic Crisis

The Company is dependent on the global economy and overall consumer confidence, disposable income and purchasing 
trends. A global economic downturn or period of economic uncertainty can erode consumer confidence and may materially 
reduce consumer spending. Any decline in consumer spending may negatively aff ect the demand for customers’ products. 
This decline directly influences the demand for the Company’s packaging components used in its customers’ products, and 
may negatively aff ect the Company’s consolidated earnings. The global economic conditions have aff ected interest rates 
and credit availability, which may have a negative impact on earnings due to higher interest costs or the inability to secure 
additional indebtedness to fund operations or refinance maturing obligations as they come due. In addition, the sustained 
global economic crisis may have an unpredictable adverse impact on the Company’s suppliers of manufacturing equipment 
and raw materials, which in turn may have a negative impact on the availability of manufacturing equipment and the cost of 
raw materials. Although the Company has a strong statement of financial position, diverse businesses and a broad geographic 
presence, it may not be able to manage a reduction in its earnings and cash flow that may arise from lower sales, increased 
cost of raw materials and decreased profits if the global economic environment deteriorates for an extended period.

2014 Annual Report 31

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Potential Risks Relating to Significant Operations in Foreign Countries

The Company operates plants in North America, Europe, Latin America, Asia, Australia and the Middle East. Sales to customers 
located outside of Canada in 2014 were over 95% of the Company’s total sales, a level similar to that in 2013. Non-Canadian 
operating results are translated into Canadian dollars at the average exchange rate for the period covered. The Company has 
significant operating bases in both the United States and Europe. In 2014, 49.0% and 28.1% of total sales were to customers 
in United States and Europe, respectively. The Company’s operating results and cash flows could be negatively impacted 
by slower or declining growth rates in these key markets. The sales from business units in Latin America, Asia, South Africa 
and Australia in 2014 were 16.1% of the Company’s total sales. In addition, the Company has equity accounted investments 
in Chile, Russia, Thailand, the United States and the Middle East. There are risks associated with operating a decentralized 
organization in 101 facilities in countries around the world with a variety of diff erent cultures and values. Operations outside 
of Canada, the United States and Europe are perceived generally to have greater political and economic risks and include 
CCL’s operations in Latin America, Asia, Russia and the Middle East. These risks include, but are not limited to, fluctuations in 
currency exchange rates, inflation, unexpected changes in foreign law and regulations, government nationalization of certain 
industries, currency controls, potential adverse tax consequences and locally accepted business practices and standards that 
may not be similar to accepted business practices and standards in North America and Europe. Although the Company has 
controls and procedures intended to mitigate these risks, these risks cannot be entirely eliminated and may have a material 
adverse eff ect on the consolidated financial results of the Company.

Competitive Environment

The Company faces competition from other suppliers in all the markets in which it operates. There can be no assurance that 
the Company will be able to compete successfully against its current or future competitors or that such competition will not 
have a material adverse eff ect on the business, financial condition and results of operations of the Company. This competitive 
environment may preclude the Company from passing on higher material, labour and energy costs to its customers. Any 
significant increase in in-house manufacturing by customers of the Company could adversely aff ect the business, financial 
condition  and  results  of  operations  of  the  Company.  In  addition,  the  Company’s  consolidated  financial  results  may  be 
negatively impacted by competitors developing new products or processes that are of superior quality, fit CCL’s customers’ 
needs better, or have lower costs; or by consolidation within CCL’s competitors or further pricing pressure on the industry 
by the large retail chains.

Sustainability of Profitability of the Container Segment

The Company’s Container Segment operated at a substantial loss in 2009 and 2010; however, it posted a return to profitability 
in 2011 and its results have continued to improve since then. The main drivers of the previous losses were largely due to the 
higher sales mix of low-margin household products, the eff ect of the weaker U.S. dollar, and the negative impact of aluminum 
hedges and lower volumes. If the Segment is not able to sustain increased prices to maintain and improve its margins, pass 
cost increases on to its customers, improve operations, and maintain and grow sales volumes to utilize production capacity, it 
could have a material adverse eff ect on the business, financial condition and results of operations of the Company. In addition, 
foreign currency could have a material adverse eff ect on the Container Segment’s results, as the Canadian plant sells almost 
all of its production to the U.S. market in U.S. dollars. Lastly, the Container Segment has commenced a restructuring plan 
that encompasses the closure of its Canadian operations and redistribution of its operations to the Segment’s other locations 
in the United States and Mexico. The success or failure of this restructuring initiative could have a material impact on the 
financial condition and results of operations of the Company.

32 2014 Annual Report

Foreign Exchange Exposure and Hedging Activities

Sales of the Company’s products to customers outside Canada account for approximately 95% of the revenue of the Company. 
Because the prices for such products are quoted in foreign currencies, any increase in the value of the Canadian dollar relative 
to such currencies, in particular the U.S. dollar and the euro, reduces the amount of Canadian dollar revenues and operating 
income reported by the Company in its consolidated financial statements. The Company also buys inputs for its products 
in world markets in several currencies. Exchange rate fluctuations are beyond the Company’s control and there can be no 
assurance that such fluctuations will not have a material adverse eff ect on the reported results of the Company. The use of 
derivatives to provide hedges of certain exposures, such as interest rate swaps, forward foreign exchange contracts and 
aluminum futures contracts could impact negatively on the Company’s operations.

Retention of Key Personnel and Experienced Workforce 

Management believes that an important competitive advantage of the Company has been, and will continue to be, the know-
how and expertise possessed by its personnel at all levels of the Company. While the machinery and equipment used by the 
Company are generally available to competitors of the Company, the experience and training of the Company’s workforce 
allows the Company to obtain a level of eff iciency and a level of flexibility that management believes to be high relative to 
levels in the industries in which it competes. To date, the Company has been successful in recruiting, training and retaining 
its personnel over the long-term, and while management believes that the know-how of the Company is widely distributed 
throughout the Company, the loss of the services of certain of its experienced personnel could have a material adverse eff ect 
on the business, financial condition and results of operations of the Company. 

The operations of the Company are dependent on the abilities, experience and eff orts of its senior management team. To date, 
the Company has been successful in recruiting and retaining competent senior management. Loss of certain members of the 
executive team of the Company could have a disruptive eff ect on the implementation of the Company’s business strategy and 
the eff icient running of day-to-day operations. This could have a material adverse eff ect on the business, financial condition 
and results of operations of the Company.

Acquired Businesses

As  part  of  its  growth  strategy,  the  Company  continues  to  pursue  acquisition  opportunities  where  such  transactions  are 
economically  and  strategically  justified.  However,  there  can  be  no  assurance  that  the  Company  will  be  able  to  identify 
attractive acquisition opportunities in the future or have the required resources to complete desired acquisitions, or that 
it  will  succeed  in  eff ectively  managing  the  integration  of  acquired  businesses.  The  failure  to  implement  the  acquisition 
strategy, to successfully integrate acquired businesses or joint ventures into the Company’s structure, or to control operating
performance and achieve synergies may have a material adverse eff ect on the business, financial condition and results of 
operations of the Company. 

In addition, there may be liabilities that the Company has failed or was unable to discover in its due diligence prior to the 
consummation of the acquisition. In particular, to the extent that prior owners of acquired businesses failed to comply with 
or otherwise violated applicable laws, including environmental laws, the Company, as a successor owner, may be financially 
responsible for these violations. A discovery of any material liabilities could have a material adverse eff ect on the business, 
financial condition and results of operations of the Company. 

2014 Annual Report 33

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Integration and Restructuring of OCP and DES

Subsequent to the acquisition of Avery and DES on July 1, 2013, CCL announced and began implementation of a comprehensive 
integration and restructuring initiative for the acquired businesses. These restructuring initiatives were not completed for the 
Avery business until the fourth quarter of 2014. While the Avery and DES integration appears to have been very successful, 
evidenced by 2014’s results, ongoing risks with this large transaction remain. The Avery business has secular decline product 
lines that deliver lower gross margin dollars year over year and new product initiatives may not successfully make up for this 
trend. The CCL Design segment is still a relatively new business for the Company and is associated with the volatility of the 
automotive industry. Operational integration activities in this part of the business will continue for the next 18 months as plants 
are consolidated in a more complex business than Avery. A failure to integrate and restructure the acquired businesses in a 
timely and eff ective manner could have a material adverse eff ect on the business, financial condition and results of operations 
of the Company. The ultimate recognition of this material adverse eff ect may occur in future periods.

Long-term Growth Strategy

The Company has experienced significant and steady growth since the global economic downturn of 2009. The Company’s 
organic growth initiatives coupled with its international acquisitions over the last number of years can place a strain on a 
number of aspects of its operating platform including: human infrastructure, operational capacity and information systems. 
The  Company’s  ability  to  continually  adapt  and  augment  all  aspects  of  its  operational  platform  is  critical  to  realizing  its 
long-term growth strategy. If the Company cannot adjust to its anticipated growth, results of operations may be materially 
adversely aff ected.

Exposure to Income Tax Reassessments

The  Company  operates  in  many  countries  throughout  the  world.  Each  country  has  its  own  income  tax  regulations  and 
many of these countries have additional income and other taxes applied at state, provincial and local levels. The Company’s 
international investments are complex and subject to interpretation in each jurisdiction from a legal and tax perspective. 
The Company’s tax filings are subject to audit by local authorities and the Company’s positions in these tax filings may be 
challenged. The Company may not be successful in defending these positions and could be involved in lengthy and costly 
litigation during this process and could be subject to additional income taxes, interest and penalties. The Company may 
not be able to receive a tax benefit from its taxable losses in domestic or foreign jurisdictions, depending on the timing and 
extent of such losses. This outcome could have a material adverse eff ect on the business, financial condition and results of 
operations of the Company.

Fluctuations in Operating Results

While the Company’s operating results over the past several years have indicated a general upward trend in sales and net 
earnings, operating results within particular product forms, within particular facilities of the Company and within particular 
geographic markets have undergone fluctuations in the past and, in management’s view, are likely to do so in the future. 
Operating results may fluctuate in the future as a result of many factors in addition to the global economic conditions, 
and they include the volume of orders received relative to the manufacturing capacity of the Company, the level of price 
competition (from competing suppliers both in domestic and in other lower-cost jurisdictions), variations in the level and 
timing of orders, the cost of raw materials and energy, the ability to develop innovative solutions and the mix of revenue 
derived in each of the Company’s businesses. Operating results may also be impacted by the inability to achieve planned 
volumes through normal growth and successful renegotiation of current contracts with customers and by the inability to 
deliver expected benefits from cost reduction programs derived from the restructuring of certain business units. Any of 
these factors or a combination of these factors could have a material adverse eff ect on the business, financial condition and 
results of operations of the Company.

34 2014 Annual Report

Insurance Coverage

Management believes that insurance coverage of the Company’s facilities addresses all material insurable risks, provides 
coverage that is similar to that which would be maintained by a prudent owner/operator of similar facilities and is subject 
to deductibles, limits and exclusions that are customary or reasonable given the cost of procuring insurance and current 
operating conditions. However, there can be no assurance that such insurance will continue to be off ered on an economically 
feasible basis or at current premium levels, that the Company will be able to pass through any increased premium costs or that 
all events that could give rise to a loss or liability are insurable, or that the amounts of insurance will at all times be suff icient 
to cover each and every loss or claim that may occur involving the assets or operations of the Company. 

Dependence on Customers

The Company has a modest dependence on certain customers. The Company’s two largest customers combined accounted 
for  approximately  15%  of  consolidated  revenue  for  fiscal  2014.  The  five  largest  customers  of  the  Company  represented 
approximately 28% of the total revenue for 2014 and the largest 25 customers represented approximately 52% of the total 
revenue. Several hundred customers make up the remainder of total revenue. Although the Company has strong partnership 
relationships with its customers, there can be no assurance that the Company will maintain its relationship with any particular
customer or continue to provide services to any particular customer at current levels. A loss of any significant customer, or 
a decrease in the sales to any such customer, could have a material adverse eff ect on the business, financial condition and 
results of operations of the Company. Consolidation within the consumer products marketer base and off ice retail superstores 
could have a negative impact on the Company’s business, depending on the nature and scope of any such consolidation.

Environmental, Health and Safety Requirements and Other Considerations

The Company is subject to numerous federal, provincial, state and municipal statutes, regulations, by-laws, guidelines and 
policies, as well as permits and other approvals related to the protection of the environment and workers’ health and safety. 
The  Company  maintains  active  health  and  safety  and  environmental  programs  for  the  purpose  of  preventing  injuries  to 
employees and pollution incidents at its manufacturing sites. The Company also carries out a program of environmental 
compliance audits, including independent third-party pollution liability assessment for acquisitions, to assess the adequacy 
of compliance at the operating level and to establish provisions, as required, for environmental site remediation plans. The 
Company has environmental insurance for most of its operating sites, with certain exclusions for historical matters. 

Despite these programs and insurance coverage, further proceedings or inquiries from regulators on employee health and 
safety requirements, particularly in Canada, the United States and the European Economic Community (collectively, the 
“EHS Requirements”), could have a material adverse eff ect on the business, financial condition and results of operations of 
the Company. In addition, changes to existing EHS Requirements, the adoption of new EHS Requirements in the future, or 
changes to the enforcement of EHS Requirements, as well as the discovery of additional or unknown conditions at facilities 
owned, operated or used by the Company, could require expenditures that might materially aff ect the business, financial 
condition and results of operations of the Company, to the extent not covered by indemnity, insurance or covenant not to 
sue. Furthermore, while the Company has generally benefited from increased regulations on its customers’ products, the 
demand for the services or products of the Company may be adversely aff ected by the amendment or repeal of laws or by 
changes to the enforcement policies of the regulatory agencies concerning such laws.

Operating and Product Hazards

The Company’s revenues are dependent on the continued operation of its facilities and its customers. The operation of 
manufacturing plants involves many risks, including the failure or substandard performance of equipment, natural disasters, 
suspension of operations and new governmental statutes, regulations, guidelines and policies. The operations of the Company 
and its customers are also subject to various hazards incidental to the production, use, handling, processing, storage and 
transportation of certain hazardous materials. These hazards can cause personal injury, severe damage to and destruction 
of property and equipment and environmental damage. Furthermore, the Company may become subject to claims with 
respect to workplace exposure, workers’ compensation and other matters. The Company’s pharmaceutical and specialty 
food product operations are subject to stringent federal, state, provincial and local health, food and drug regulations and 
controls, and may be impacted by consumer product liability claims and the possible unavailability and/or expense of liability 
insurance. The Company prints information on its labels and containers that, if incorrect, could give rise to product liability 
claims. A determination by applicable regulatory authorities that any of the Company’s facilities are not in compliance with 

2014 Annual Report 35

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

any such regulations or controls in any material respect may have a material adverse eff ect on the Company. A successful 
product liability claim (or a series of claims) against the Company in excess of its insurance coverage could have a material 
adverse eff ect on the business, financial condition and results of operations of the Company. There can be no assurance as 
to the actual amount of these liabilities or the timing thereof. The occurrence of material operational problems, including, 
but not limited to, the above events, could have a material adverse eff ect on the business, financial condition and results of 
operations of the Company.

Decline in Address Mailing Labels

Since the advent of email, traditional mail volumes have declined and more significantly over the past decade. Address labels 
used for traditional mail was a core product for the acquired Avery business. There is a direct correlation of address label 
sales volumes to the quantity of mail in circulation in each of the markets in which Avery operates. Accordingly, a further 
dramatic decline in traditional mail volume, without the introduction of off setting new consumer printable media applications 
in Avery, could have a material adverse eff ect on the business, financial condition and results of operations of the Company. 

New Product Developments 

The packaging and printable media industries are continually evolving based on the ingenuity of the Company’s competitors, 
consumer  preferences  and  new  product  identification  and  information  technologies.  To  the  extent  that  any  such  new 
developments result in the decrease in the use of any of the Company’s products, a material adverse eff ect on the business, 
financial condition and results of operations of the Company could occur. 

Labour Relations

While labour relations between the Company and its employees have been stable in the recent past and there have been 
no material disruptions in operations as a result of labour disputes, the maintenance of a productive and eff icient labour 
environment cannot be assured. Accordingly, a strike, lockout or deterioration of labour relationships could have a material 
adverse eff ect on the business, financial condition and results of operations of the Company. 

Legal Proceedings

Any alleged failure by the Company to comply with applicable laws and regulations in the countries of operation may lead 
to the imposition of fines and penalties or the denial, revocation or delay in the renewal of permits and licences issued by 
governmental authorities. In addition, governmental authorities, as well as third parties, may claim that the Company is liable
for environmental damages. A significant judgment against the Company, the loss of a significant permit or other approval 
or the imposition of a significant fine or penalty could have a material adverse eff ect on the business, financial condition and 
results of operations of the Company. Moreover, the Company may from time to time be notified of claims that it may be 
infringing patents, copyrights or other intellectual property rights owned by other third parties. Any litigation could result in 
substantial costs and diversion of resources, and could have a material adverse eff ect on the business, financial condition 
and results of operations of the Company. In the future, third parties may assert infringement claims against the Company or 
its customers. In the event of an infringement claim, the Company may be required to spend a significant amount of money 
to develop a non-infringing alternative or to obtain licences. The Company may not be successful in developing such an 
alternative or obtaining a licence on reasonable terms, if at all. In addition, any such litigation could be lengthy and costly and 
could have a material adverse eff ect on the business, financial condition and results of operations of the Company. 

The Company may also be subject to claims arising from its failure to manufacture a product to the specifications of its 
customers or from personal injury arising from a consumer’s use of a product or component manufactured by the Company. 
While the Company will seek indemnity from its customers for claims made against the Company by consumers, and while 
the Company maintains what management believes to be appropriate levels of insurance to respond to such claims, there 
can be no assurance that the Company will be fully indemnified by its customers nor that insurance coverage will continue 
to be available or, if available, adequate to cover all costs arising from such claims. In addition, the Company could become 
subject to claims relating to its prior businesses, including environmental and tax matters. There can be no assurance that 
insurance coverage will be adequate to cover all costs arising from such claims.

36 2014 Annual Report

Defined Benefit Post-Employment Plans

The Company is the sponsor of a number of defined benefit plans in ten countries that give rise to accrued post-employment 
benefit obligations. Although the Company believes that its current financial resources combined with its expected future 
cash flows from operations and returns on post-employment plan assets will be suff icient to satisfy the obligations under 
these plans in future years, the cash outflow and higher expenses associated with these plans may be higher than expected 
and may have a material adverse impact on the financial condition of the Company.

Material Disruption of Information Technology Systems 

The Company is increasingly dependent on information technology systems to manufacture its products, process transactions, 
respond to customer questions, manage inventory, purchase, sell and ship goods on a timely basis and maintain cost-eff icient 
operations as well as maintain its e-commerce websites. Any material disruption or slowdown of the systems, including a 
disruption or slowdown caused by CCL’s failure to successfully upgrade its systems, system failures, viruses or other causes, 
could have a material adverse eff ect on the business, financial condition and results of operations of the Company. If changes 
in technology cause the Company’s information systems to become obsolete, or if CCL’s information systems are inadequate 
to handle the Company’s growth, CCL could incur losses and costs due to interruption of its operations.

Impairment in the Carrying Value of Goodwill and Intangible Assets

As of December 31, 2014, the Company had over $714 million of goodwill and indefinite life intangible assets on its statement 
of financial position, the value of which is reviewed for impairment at least annually. The assessment of the value of goodwill
and intangible assets depends on a number of key factors requiring estimates and assumptions about earnings growth, 
operating margins, discount rates, economic projections, anticipated future cash flows and market capitalization. There can 
be no assurance that future reviews of goodwill and intangible assets will not result in an impairment charge. Although it does
not aff ect cash flow, an impairment charge does have the eff ect of reducing the Company’s earnings, total assets and equity.

5.   AC C O U N T I N G   P O L I C I E S   A N D   N O N - I F R S   M E A S U R E S

A)  Key Performance Indicators and Non-IFRS Measures

CCL measures the success of the business using a number of key performance indicators, many of which are in accordance 
with IFRS as described throughout this report. The following performance indicators are not measurements in accordance with 
IFRS and should not be considered as an alternative to or replacement of net earnings or any other measure of performance 
under IFRS. These non-IFRS measures do not have any standardized meaning and may not be comparable to similar measures 
presented by other issuers. In fact, these additional measures are used to provide added insight into CCL’s results and are 
concepts often seen in external analysts’ research reports, financial covenants in banking agreements and note agreements, 
purchase and sales contracts on acquisitions and divestitures of the business, and in discussions and reports to and from the 
Company’s shareholders and the investment community. These non-IFRS measures will be found throughout this report and 
are referenced alphabetically in the definition section below.

Adjusted Basic Earnings per Class B Share – An important non-IFRS measure to assist in understanding the ongoing earnings 
performance of the Company excluding items of a one-time or non-recurring nature. It is not considered a substitute for basic 
net earnings per Class B share, but it does provide additional insight into the ongoing financial results of the Company. This 
non-IFRS measure is defined as basic net earnings per Class B share excluding gains on dispositions, goodwill impairment 
loss, Avery and DES finance costs, non-cash acquisition accounting adjustment to finished goods inventory, restructuring and 
other items and tax adjustments. 

2014 Annual Report 37

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Earnings per Class B Share 

Basic earnings 
Net loss from restructuring and other items  
Avery and DES fi nance costs 
Non-cash acquisition accounting adjustment 
  to fi nished goods inventory 

Fourth Quarter 

  Year-to-Date

$ 

$  

2014

$ 1.33 
 0.18 
— 

— 

2013

0.58 
0.61 
— 

— 

$  

$  

2014

6.31 
0.22 
— 

— 

2013

3.04
1.03
0.02

0.34

 4.43

Adjusted basic earnings 

$ 

 1.51 

$ 

 1.19 

$ 

 6.53 

$ 

Days of Working Capital Employed – A measure indicating the relative liquidity and asset intensity of the Company’s working 
capital. It is calculated by multiplying the net working capital by the number of days in the quarter and then dividing by the 
quarterly sales. Net working capital includes trade and other receivables, inventories, prepaid expenses, trade and other 
payables, and income taxes recoverable and payable.

The following table reconciles the net working capital used in the days of working capital employed measure to IFRS measures 
reported in the consolidated statements of financial position as at the periods ended as indicated.

Days of Working Capital Employed

At December 31 (in millions of Canadian dollars)

Trade and other receivables  
Inventories 
Prepaid expenses 
Income taxes recoverable 
Trade and other payables 
Income taxes payable 

Net working capital 

Days in quarter 
Fourth quarter sales 

Days of working capital employed 

$ 

$ 

$ 

2014 

381.0 
192.3 
14.9 
11.8 
(519.4) 
(21.4) 

59.2 

92 
635.8 

9 

$ 

$ 

$ 

2013

363.5
181.6
13.5
2.5
(475.8)
(21.1)

64.2

92
557.7

11

Dividend Payout – The ratio of earnings paid out to the shareholders. It provides an indication of how well earnings support 
the dividend payments. Dividend payout is defined as dividends declared divided by earnings, excluding goodwill impairment 
loss, Avery and DES finance costs, non-cash acquisition accounting adjustment to finished goods inventory, restructuring 
and other items and tax adjustments, expressed as a percentage.

Dividend Payout Ratio 

(in millions of Canadian dollars) 

Dividends declared per equity 

Adjusted earnings  

Dividend payout ratio 

2014 

37.7 

224.1 

$ 

$ 

Year-to-Date

2013

29.4 

151.0

$ 

$ 

17% 

20% 

Earnings per Share Growth Rate – A measure indicating the percentage change in adjusted basic earnings per Class B share 
(see definition above).

38 2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EBITDA – A critical financial measure used extensively in the packaging industry and other industries to assist in understanding 
and measuring operating results. It is also considered as a proxy for cash flow and a facilitator for business valuations. This 
non-IFRS measure is defined as earnings before net finance cost, taxes, depreciation and amortization, goodwill impairment 
loss, earnings in equity accounted investments, non-cash acquisition accounting adjustments, restructuring and other items. 
The Company believes that EBITDA is an important measure as it allows the assessment of CCL’s ongoing business without 
the impact of net finance costs, depreciation and amortization and income tax expenses, as well as non-operating factors 
and one-time items. As a proxy for cash flow, it is intended to indicate the Company’s ability to incur or service debt and 
to invest in property, plant and equipment, and it allows comparison of CCL’s business to that of its peers and competitors 
who may have diff erent capital or organizational structures. EBITDA is a measure tracked by financial analysts and investors 
to evaluate financial performance and is a key metric in business valuations. EBITDA is considered an important measure by 
lenders to the Company and is included in the financial covenants for CCL’s bank lines of credit.

The following table reconciles EBITDA measures to IFRS measures reported in the consolidated income statements for the 
periods ended as indicated.

EBITDA

Fourth Quarter 

  Year-to-Date

(in millions of Canadian dollars) 

2014

2013

Net earnings  
Corporate expense 
Earnings in equity accounted investments 
Finance cost, net 
Restructuring and other items – net loss 
Income taxes 

Operating income (a non-IFRS measure) 
Less: Corporate expense 
Add: Non-cash acquisition accounting adjustment 
  to fi nished goods inventory 
Add: Depreciation and amortization 

$ 

$ 

$ 

$ 

45.6 
9.9 
(2.1) 
6.0 
7.1 
18.5 

85.0 
(9.9) 

— 
36.6 

EBITDA (a non-IFRS measure) 

$ 

111.7 

$ 

19.5 
9.7 
(0.8) 
6.8 
24.2 
12.8 

72.2 
(9.7) 

— 
33.6 

96.1 

$ 

$ 

$ 

2014

216.6 
34.7 
(3.7) 
25.6 
9.1 
87.6 

369.9 
(34.7) 

— 
146.4 

481.6 

$ 

$ 

$ 

2013

103.6
33.5 
(1.9) 
25.6 
45.2
46.2 

252.2 
(33.5)

16.7
120.2 

355.6 

Free Cash Flow from Operations – A measure indicating the relative amount of cash generated by the Company during the 
year and available to fund dividends, debt repayments and acquisitions. It is calculated as cash flow from operations less 
capital expenditures, net of proceeds from the sale of property, plant and equipment.

The following table reconciles the free cash flow from operations measure to IFRS measures reported in the consolidated 
statements of cash flows for the periods ended as indicated.

Free Cash Flow from Operations 

(in millions of Canadian dollars) 

Cash provided by operating activities 
Less: Additions to property, plant and equipment 
Add:  Proceeds on disposal of property, plant and equipment 

Free cash fl ow from operations 

2014 

403.5 
(153.7) 
14.3 

$ 

2013

333.7 
(116.1) 
2.1

264.1 

$ 

219.7 

$ 

$ 

2014 Annual Report 39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Leverage Ratio is a measure that indicates the financial leverage of the Company. It indicates the Company’s ability to service 
its existing debt. Leverage ratio is calculated as net debt (see calculation below) divided by EBITDA.

Leverage Ratio

(in millions of Canadian dollars) 

Current debt 
Long-term debt 

Total debt  
Cash and cash equivalents 

Net debt  
EBITDA 

Leverage ratio  

Dec 31,
2014

59.1
600.0

659.1
(221.9)

437.2
481.6

0.9

$ 

$ 
$ 

Interest Coverage – A measure indicating the relative amount of operating income earned by the Company compared to the 
amount of net finance cost incurred by the Company. It is calculated as operating income (see definition below), including 
discontinued items, less corporate expense, divided by net finance cost on a twelve-month rolling basis.

The  following  table  reconciles  the  interest  coverage  measure  to  IFRS  measures  reported  in  the  consolidated  income 
statements for the periods ended as indicated.

Interest Coverage

(in millions of Canadian dollars) 

Operating income (a non-IFRS measure: see defi nition below)  
Less: Corporate expense 

Net fi nance cost   

Interest coverage 

$

$ 

$ 

2014 

369.9 
(34.7) 

335.2 

25.6 

13.1 

$ 

$ 

$ 

2013

252.2 
(33.5) 

218.7 

25.6

8.5 

Net Debt – A measure indicating the financial indebtedness of the Company assuming that all cash on hand is used to repay 
a portion of the outstanding debt. It is defined as current debt including cash advances, plus long-term debt, less cash and 
cash equivalents.

Net Debt to Total Book Capitalization –  A measure that indicates the financial leverage of the Company. It measures the 
relative use of debt versus equity in the book capital of the Company. Net debt to total book capitalization is defined as net 
debt (see definition above) divided by net debt plus equity, expressed as a percentage.

Operating  Income  –  A  measure  indicating  the  profitability  of  the  Company’s  business  units  defined  as  income  before 
corporate expenses, net finance costs, goodwill impairment loss, earnings in equity accounted investments, restructuring 
and other items and tax.

See the definition of EBITDA above for a reconciliation of operating income measures to IFRS measures reported in the 
consolidated income statements for the periods ended as indicated.

Restructuring and Other Items and Tax Adjustments – A measure of significant non-recurring items that are included in net 
earnings. The impact of restructuring and other items and tax adjustments on a per share basis is measured by dividing the 
after-tax income of the restructuring and other items and tax adjustments by the average number of shares outstanding in 
the relevant period. Management will continue to disclose the impact of these items on the Company’s results because the 
timing and extent of such items do not reflect or relate to the Company’s ongoing operating performance. Management 
evaluates the operating income of its Segments before the eff ect of these items.

40 2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Return on Equity before goodwill impairment loss, restructuring and other items and tax adjustments (“ROE”) – A measure 
that provides insight into the eff ective use of shareholder capital in generating ongoing net earnings. ROE is calculated by 
dividing annual net earnings before goodwill impairment loss, restructuring and other items, Avery and DES finance costs, 
non-cash acquisition accounting adjustment to finished goods inventory, and tax adjustments by the average of the beginning 
and the end-of-year equity.

The following table reconciles net earnings used in calculating the ROE measure to IFRS measures reported in the consolidated 
statements of financial position and in the consolidated income statements for the periods ended as indicated.

Return on Equity 

(in millions of Canadian dollars, except per share data) 

Net earnings 
Restructuring and other items, Avery and DES fi nance costs, and non-cash 
  acquisition accounting adjustment to fi nished goods inventory (net of tax)  

Adjusted net earnings 

Average equity 

Return on equity 

2014 

216.6 

$ 

7.5 

224.1 

1,117.2 

$ 

$ 

$ 

$ 

$ 

Year-to-Date

2013

103.6 

47.4

151.0

952.7 

20.1% 

15.8% 

Return on Total Capital before goodwill impairment loss, restructuring and other items and tax adjustments (“ROTC”) – A 
measure of the returns the Company is achieving on capital employed. ROTC is calculated by dividing annual net income 
before goodwill impairment loss, restructuring and other items, Avery and DES finance costs, non-cash acquisition accounting 
adjustment to finished goods inventory, and tax adjustments by the average of the beginning and the end-of-year equity and 
net debt.

The following table reconciles net earnings used in calculating the ROE measure to IFRS measures reported in the consolidated 
statements of financial position and in the consolidated income statements for the periods ended as indicated.

Return on Total Capital 

(in millions of Canadian dollars, except per share data) 

Net earnings 
Restructuring and other items, Avery and DES fi nance costs, and non-cash 
  acquisition accounting adjustment to fi nished goods inventory (net of tax)  

Adjusted net earnings 

Average total capital 

Return on total capital 

2014 

216.6 

$ 

7.5 

224.1 

1,587.3 

14.1% 

$ 

$ 

Year-to-Date

2013

103.6 

47.4

151.0

1,274.2 

11.9%

$ 

$ 

$ 

Return on Sales – A measure indicating relative profitability of sales to customers. It is defined as operating income (see above 
definition) divided by sales, expressed as a percentage.

The following table reconciles the return on sales measure  to IFRS measures reported in the consolidated statements of 
earnings in the industry segmented information as per note 4 of the Company’s annual financial statements for the periods 
ended as indicated.

2014 Annual Report 41

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Return on Sales 

Year-to-Date 
(in millions of Canadian dollars) 

Label 
Avery 
Container 

Total operations 

2014

$  1,718.3 
666.4 
200.9 

$  2,585.6 

Sales 

2013

$  1,344.2 
355.5 
189.7 

$  1,889.4 

Operating Income 

Return on Sales

$ 

2014

242.7 
109.3 
17.9 

$ 

2013

195.3 
40.4 
16.5 

$ 

369.9 

$ 

252.2 

2014

14.1% 
16.4% 
8.9% 

14.3% 

2013

14.5%
11.4%
8.7%

13.3%

Total Debt – A measure indicating the financial indebtedness of the Company. It is defined as current debt, including bank 
advances, plus long-term debt.

The following table reconciles total debt used in the total debt measure to IFRS measures reported in the consolidated 
statement of financial position as at the periods ended as indicated.

Total Debt 

At December 31 (in millions of Canadian dollars) 

Current debt, including bank advances 
Plus: Long-term debt 

Total debt 

2014 

59.1 
600.0 

659.1 

$ 

$ 

2013

47.0 
665.0 

712.0 

$ 

$ 

Total Debt to Total Book Capitalization – A measure that indicates the financial leverage of the Company. It measures the 
relative use of debt versus equity in the book capital of the Company. Total debt to total book capitalization is defined as total 
debt (see definition above) divided by total debt plus equity, expressed as a percentage.

The following table reconciles the total debt to total book capitalization measure to IFRS measures reported in the consolidated 
statement of financial position as at the periods ended as indicated.

Total Debt to Total Book Capitalization 

At December 31 (in millions of Canadian dollars) 

Total Debt (see above table) 

Equity 

Total debt to total book capitalization 

B)  Accounting Policies and New Standards

Accounting Policies

2014 

659.1 

1,216.2 

$ 

$ 

2013

712.0 

1,018.1 

$ 

$ 

35.1% 

41.2% 

The above analysis and discussion of the Company’s financial condition and results of operation are based on its consolidated 
financial statements prepared in accordance with IFRS. 

A summary of the Company’s significant accounting policies is set out in note 3 of the consolidated financial statements. 

Recently Issued New Accounting Standards, Not Yet Eff  ective

In July 2014, the complete IFRS 9, Financial Instruments (“IFRS 9”) was issued by the IASB. IFRS 9 introduces new requirements 
for the classification and measurement of financial assets. Under IFRS 9, financial assets are classified and measured based 
on the business model in which they are held and the characteristics of their contractual cash flows. The standard introduces 
additional changes relating to financial liabilities. It also amends the impairment model by introducing a new ‘expected credit
loss’ model for calculating impairment. IFRS 9 also includes a new general hedge accounting standard that aligns hedge 
accounting more closely with risk management. This new standard does not fundamentally change the types of hedging 
relationships or the requirement to measure and recognize ineff ectiveness, however it will provide for more hedging strategies 
that are used for risk management to qualify for hedge accounting and introduce more judgment to assess the eff ectiveness 

42 2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
of a hedging relationship. This standard is eff ective for annual periods beginning on or after January 1, 2018; however, early 
adoption is permitted. The Company is currently evaluating the impact of IFRS 9 on its consolidated financial statements.

In May 2014, IFRS 15, Revenue from Contracts with Customers (“IFRS 15”) was issued and provides guidance on the timing 
and amount of revenue that should be recognized. It also requires more informative and relevant disclosures. The standard 
provides a single, principles-based five-step model to be applied to all contracts with customers. This standard is eff ective 
for annual periods beginning January 1, 2017; however, early adoption is permitted. The Company is currently evaluating the 
impact of IFRS 15 on its consolidated financial statements.

In November 2013, the IASB issued amendments to pension accounting under IAS 19, Employee Benefits. The amendments 
apply retrospectively for annual periods beginning on or after July 1, 2014. Earlier application is permitted. The amendments 
introduce a relief (practical expedient) that will reduce the complexity and burden of accounting for certain contributions 
from employees or third parties. When employee contributions are eligible for the practical expedient, a company is permitted 
(but not required) to recognize them as a reduction of the service cost in the period in which the related service is rendered. 
The Company intends to adopt these amendments in its financial statements for the annual period beginning on January 1, 
2015. The Company does not expect the amendments to have a material impact on the financial statements.

In December 2014, the IASB issued amendments to IAS 1, Presentation of Financial Statements as part of its major initiative 
to improve presentation and disclosure in financial reports. The amendments are eff ective for annual periods beginning on 
or after January 1, 2016; however, early adoption is permitted. The Company is currently evaluating the impact of IAS 1 on its 
consolidated financial statements and intends to adopt these amendments for the  period beginning January 1, 2016.

C)  Critical Accounting Estimates

The preparation of financial statements requires management to make estimates and assumptions that aff ect the reported 
amounts of sales and expenses during the year and the reported amounts of assets and liabilities and the disclosure of 
contingent assets and liabilities at the date of the financial statements. In particular, estimates are used when determining 
the amounts recorded for depreciation and amortization of property, plant and equipment and intangible assets, outstanding 
self-insurance claims, pension and other post-employment benefits, income and other taxes, provisions, certain fair value 
measures including those related to the valuation of business combinations, share-based payments and financial instruments 
and also in the valuation of goodwill and intangible assets.

Goodwill and Indefinite Life Intangibles

Goodwill represents the excess of the purchase price of the Company’s interest in the businesses acquired over the fair value 
of the underlying net identifiable tangible and intangible assets arising on acquisitions. Goodwill and indefinite life intangibles 
are not amortized but are required to be tested for impairment at least annually or if events or changes in circumstances 
indicate that the carrying amount may not be recoverable.

During the fourth quarter, the Company completed its impairment test as at September 30, 2014. Previously, the testing 
was performed as at December 31 for Label and Container and June 30 for Avery. The change to a common testing date 
aligns the annual impairment test for all cash-generating units (“CGU”). Impairment testing for Label, Avery and Container 
Segments was done by a comparison of the unit’s carrying amount to its estimated value in use, determined by discounting 
future cash flows from the continuing use of the unit. Key assumptions used in the determination of the value in use include 
growth rates of 2.0% to 4.0% and a pre-tax discount rates ranging from 13.0% to 17.0%. Discount rates reflect current market 
assumptions and risks related to the Segments and are based upon the weighted average cost of capital for the Segment. 
The Company’s historical growth rates are used as a basis in determining the growth rate applied for impairment testing. 
Significant management judgment is required in preparing the forecasts of future operating results that are used in the 
discounted cash flow method of valuation. In 2014 and 2013, it was determined that the carrying amount of goodwill and 
indefinite life intangibles was not impaired. Since the process of determining fair values requires management judgment 
regarding projected results and market multiples, a change in these assumptions could impact the fair value of the reporting 
units resulting in an impairment charge.

2014 Annual Report 43

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S 

Years ended December 31, 2014 and 2013 (Tabular amounts in millions of Canadian dollars, except per share data)

Long-Lived Assets

Long-lived assets are reviewed for impairment when events or changes in circumstances indicate that the carrying amount of 
an asset may not be recoverable. Performance of this evaluation involves management estimates of the associated business 
plans, economic projections and anticipated cash flows. Specifically, management considers forecasted operating cash 
flows, which are subject to change due to economic conditions, technological changes or changes in operating performance. 
An impairment loss would be recognized if the carrying amount of the asset held for use exceeded the discounted cash flow 
or fair value. Changes in these estimates in the future may result in an impairment charge.

Employee Benefits

The Company accrues its obligation under employee benefit plans and related costs net of plan assets. Pension costs are 
determined periodically by independent actuaries. The actuarial determination of the accrued benefit obligations for the plans 
uses the projected unit credit method and incorporates management’s best estimate of future salary escalation, retirement 
age, inflation and other actuarial factors. The cost is then charged as services are rendered. Since these assumptions, which 
are disclosed in note 19 of the consolidated financial statements, involve forward-looking estimates and are long-term in 
nature, they are subject to uncertainty. Actual results may diff er, and the diff erences may be material.

D)  Related Party Transactions

The Company has entered into a number of agreements with its subsidiaries that govern the management and commercial 
and cost-sharing arrangements with and among the subsidiaries. These inter-company structures are established on terms 
typical of arm’s length agreements. A summary of the Company’s related party transactions are set out in note 26 of the 
consolidated financial statements.

6.   O U T LO O K 

CCL posted a record year for 2014 increased revenue 36.8% to $2.6 billion and successfully completed the restructuring and 
integration of its acclaimed 2013 Avery and DES acquisitions. The Label Segment continued to underpin the consolidated 
financial improvement contributing 24.3% operating income lift but also adding new capabilities and geographic presence 
with the Sancoa, Dekopak and Bandfix acquisitions. Avery’s financial results exceeded management’s expectations for the 
year, but more importantly, Avery introduced new digital print product off erings and completed the strategic acquisitions 
of LCL and Nilles, all of which are expected to provide complementary avenues for growth. Finally, the Container Segment 
successfully initiated the restructuring of the Canadian operation while posting an 8.5% improvement in operating income. 
All-in-all, CCL finished 2014 with a record $6.53 in adjusted basic earnings per Class B share.

The 2014 year started optimistically with positive momentum in the  eurozone and  emerging  markets, coupled with solid 
consumer sentiment in the U.S. However, the world economy finished the year and commenced 2015 with uncertainty due to 
the unprecedented rapid decline in oil prices, renewed European financial challenges and a decline in consumer consumption 
in emerging markets. The U.S. economy continued to reveal positive economic indicators with solid results for the automotive, 
labour and housing markets however improved demand for consumer staples has lagged. Latin America, Asia and other 
emerging markets domestic demand, now accounting for 19% of CCL Label’s revenue, although slowed, should outpace 
developed world economies in 2015. Therefore, to prepare for the coming year the Company recorded restructuring charges 
of $4.9 million in the fourth quarter to close or merge some less profitable facilities within the Label segment.

CCL in the coming year will continue to execute its global growth strategy for its Label Segment pursuing expansion plans 
in new and existing markets with its core customers where the opportunity meets the Company’s long-term profitability 
objectives. The Company is confident this strategy will continue to generate strong cash flows that will support additional 
investment opportunities and allow CCL to further expand its geographic and market segment reach. 

At Avery, restructuring programs were completed in the fourth quarter of this year with a charge of $1.4 million largely for 
European operations. These initiatives should drive additional cost reductions and eff iciency gains. New product initiatives, 
consumer digital print momentum, and cross selling initiatives from Avery’s two recent acquisitions provide incremental 
opportunities  for  growth  in  the  Segment.  Lastly,  Avery  will  endeavor  to  find  complementary  acquisitions  that  add  new 
territories, expand channels to market and complement the product off erings in the core digital print domain. 

44 2014 Annual Report

The 2015 year will continue as a year of transition for the Container Segment. Attention will be given to cautiously redistributing 
and installing the remaining equipment at the Canadian operation to the U.S. and Mexico. CCL is committed to $10 million of 
incremental annual cash flow gains upon the completion of the restructuring initiative, which is expected to conclude in late 
2016. Furthermore, with the investment in Rheinfelden, the Segment plans on developing a sustainable secondary source of 
aluminum slugs for its North American manufacturing requirements.

The  Company remains  focused  on vigilantly managing working capital and prioritizing capital to higher-growth organic 
opportunities or unique acquisitions that are expected to enhance shareholder value. The Company has significant cash on 
hand of $221.9 million and unused credit lines of $296.4 million. The Company expects capital expenditures for 2015 to be 
approximately $150 million, in line with depreciation expense. 

Orders in the first weeks of 2015 continue to follow the trends of the second half of 2014 with low growth in the developed world 
and a slower rate of growth in emerging regions. Much focus will be given to monitoring unstable foreign currency markets; 
notwithstanding the current depreciation of the Canadian dollar to the U.S. dollar should act as a tailwind to translated results. 

2014 Annual Report 45

I N D E P E N D E N T   A U D I T O R S ’   R E P O R T

To the Shareholders of CCL Industries Inc.

We have audited the accompanying consolidated financial statements of CCL Industries Inc. (“the Company”), which 
comprise the consolidated statement of financial position as at December 31, 2014 and December 31, 2013, the consolidated 
income statements, statements of comprehensive income, changes in equity and cash flows for the years then ended, 
and notes, comprising a summary of significant accounting policies and other explanatory information.

Management’s Responsibility for the Consolidated Financial Statements

Management  is  responsible  for  the  preparation  and  fair  presentation  of  these  consolidated  financial  statements  in 
accordance with International Financial Reporting Standards, and for such internal control as management determines 
is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, 
whether due to fraud or error.

Auditors’ Responsibility

Our responsibility is to express an opinion on these consolidated financial statements based on our audit. We conducted 
our audit in accordance with Canadian generally accepted auditing standards. Those standards require that we comply 
with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the consolidated 
financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated 
financial statements. The procedures selected depend on our judgment, including the assessment of the risks of material 
misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk assessments, we 
consider internal control relevant to the entity’s preparation and fair presentation of the consolidated financial statements 
in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an 
opinion on the eff ectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of 
accounting policies used and the reasonableness of accounting estimates made by management, as well as evaluating 
the overall presentation of the consolidated financial statements.

We believe that the audit evidence we have obtained is suff icient and appropriate to provide a basis for our audit opinion.

Opinion

In our opinion, the consolidated financial statements present fairly, in all material respects, the consolidated financial 
position of the Company as at December 31, 2014 and December 31, 2013, and of its consolidated financial performance 
and its consolidated cash flows for the years then ended in accordance with International Financial Reporting Standards.

Chartered Professional Accountants, Licensed Public Accountants

February 26, 2015

Toronto, Canada

46 2014 Annual Report

C O N S O L I D AT E D   S TAT E M E N T S   O F    F I N A N C I A L   P O S I T I O N

(In thousands of Canadian dollars)

As at December 31 

Assets
Current assets
  Cash and cash equivalents 
  Trade and other receivables 
  Inventories 
  Prepaid expenses 
  Income taxes recoverable 

Total current assets 

Non-current assets
  Property, plant and equipment 
  Goodwill 
  Intangible assets 
  Deferred tax assets 
  Equity accounted investments 
  Other assets 

Total non-current assets 

Total assets 

Liabilities
Current liabilities
  Trade and other payables 
  Current portion of long-term debt 
  Income taxes payable 
  Derivative instruments 

Total current liabilities 

Non-current liabilities
  Long-term debt 
  Deferred tax liabilities 
  Employee benefi ts 
  Provisions and other long-term liabilities  
  Derivative instruments  

Total non-current liabilities 

Total liabilities 

Equity 
  Share capital 
  Contributed surplus 
  Retained earnings 
  Accumulated other comprehensive  income  

Total equity attributable to shareholders of the Company 
Acquisitions  
Commitments  
Subsequent events  

Note 

2014 

2013

$ 

6 
7 
8 

221,873 
380,965 
192,286 
14,949 
11,810 

821,883 

925,512 
563,730 
226,567 
4,183 
54,652 
21,848 

$ 

209,095
363,493 
181,644 
13,458 
2,503

770,193 

856,001
494,231
207,569 
4,115
47,363
22,176

1,796,492 

1,631,455

$  2,618,375 

$  2,401,648

$ 

519,440 
59,058 
21,419 
280 

600,197 

600,011 
43,453 
138,594 
19,413 
488 

801,959 

$ 

475,777 
47,070 
21,060 
642

544,549 

664,976 
42,661 
109,068 
21,511 
 748

838,964 

1,402,156 

1,383,513 

248,087 
26,241 
938,526 
3,365 

237,189 
11,919 
768,738 
289 

1,216,219 

1,018,135

10 
11, 12 
11 
14 
9 

13 
17 

23 

17 
14 
19 

23 

15 

28 

5  
25
30

Total liabilities and equity 

$  2,618,375 

$  2,401,648

See accompanying explanatory notes to the consolidated financial statements.

On behalf of the Board:

Donald G. Lang
Director

Geoff  rey T. Martin
Director 

2014 Annual Report 47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I D AT E D   I N C O M E   S TAT E M E N T S 

(In thousands of Canadian dollars, except per share information)

Years ended December 31 

Sales 
Cost of sales 

Gross profi t 
Selling, general and administrative expenses 
Restructuring and other items 
Earnings in equity accounted investments 

Finance cost 
Finance income 

Net fi nance cost

Earnings before income tax 
Income tax expense 

Net earnings 

Attributable to: 
  Shareholders of the Company 

Net earnings

Earnings per share 
Basic earnings per Class B share 

Diluted earnings per Class B share 

See accompanying explanatory notes to the consolidated financial statements.

Note 

2014 

2013

$  2,585,637 
1,891,506 

$  1,889,426 
1,413,991 

694,131 
358,962 
9,104 
(3,686) 

329,751 

26,705 
(1,152) 

25,553 

304,198 
87,632 

216,566 

216,566 

216,566 

6.31 

6.19 

$ 

$ 

$ 

$ 

$ 

475,435 
256,740
45,248
(1,870) 

175,317 

26,290 
(642) 

25,648 

149,669 
46,081 

103,588 

103,588 

103,588 

3.04 

2.99 

$ 

$ 

$ 

$ 

$ 

29 

18 
18 

21 

16 

16 

48

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I D AT E D   S TAT E M E N T S   O F   C O M P R E H E N S I V E   I N C O M E

(In thousands of Canadian dollars)

Years ended December 31

Net earnings 
Other comprehensive income (loss), net of tax:
Items that may subsequently be reclassifi ed to income:
Foreign currency translation adjustment for foreign operations, net of tax expense 
  of $4,802 for the year ended December 31, 2014 (2013 – tax expense of $937) 
Net losses on hedges of net investment in foreign operations, net of tax recovery 
  of $6,103 for the year ended December 31, 2014 (2013 – tax recovery of $3,876)  
Eff ective portion of changes in fair value of cash fl ow hedges, net of tax recovery 
  of $14 for the year ended December 31, 2014 (2013 – tax recovery of $557) 
Net change in fair value of cash fl ow hedges transferred to the income statement, net 
  of tax recovery of $152 for the year ended December 31, 2014 (2013 – tax recovery of $400) 
Actuarial losses on defi ned benefi t post-employment plans, net of tax recovery 
  of $2,336 for the year ended December 31, 2014 (2013 – tax recovery of $122) 

Other comprehensive income (loss), net of tax 

Total comprehensive income

Attributable to: 
  Shareholders of the Company 

Total comprehensive income

See accompanying explanatory notes to the consolidated financial statements.

2014 

2013

$ 

216,566 

$ 

103,588 

45,278 

74,402 

(42,685) 

(26,279)

33 

450 

(9,049) 

(5,973) 

210,593 

210,593 

210,593 

$ 

$ 

$ 

(1,980)

1,182

(773) 

46,552 

150,140 

150,140 

150,140 

$ 

$ 

$ 

2014 Annual Report 49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I D AT E D   S TAT E M E N T S   O F   C H A N G E S   I N   E Q U I T Y

(In thousands of Canadian dollars)

Class A    
Shares    
(note 15)   

Class B 
Shares 
(note 15)   

Shares    
Held 
in Trust 

Total 
 Share 
Capital 

  Contributed 
Surplus 

Retained 
Earnings 

 Comprehensive   
  Income (Loss) 

Total 
Equity

  Accumulated
Other 

Balances, January 1, 2013 

$ 

4,507 

$ 

227,123 

$ 

(4,928)  $ 

226,702 

$ 

9,584 

$ 

697,937 

$ 

(47,036)  $ 

887,187

Net earnings – 2013 
Dividends declared 
  Class A 
  Class B 
Defi ned benefi t plan actuarial 

losses, net of tax 
Conversion of shares 
Normal course issuer bid 
Stock-based compensation plan 
Shares redeemed from trust 
Shares purchased and held in trust 
Stock option expense 
Stock options exercised 
Income tax eff ect related to 

stock options 
Repurchase of shares 
Other comprehensive income 

Balances, December 31, 2013 
Net earnings – 2014 
Dividends declared 
  Class A 
  Class B 
Defi ned benefi t plan actuarial 

losses, net of tax 

Stock-based compensation plan 
Shares redeemed from trust 
Shares purchased and held in trust 
Stock option expense 
Stock options exercised 
Income tax eff ect related 

to stock options 

Other comprehensive income 

— 

— 
— 

— 
(3) 
— 
— 
— 
— 
— 
— 

— 
— 
— 

— 

— 
— 

— 
3 
(364) 
— 
— 
— 
— 
20,081 

— 
— 
— 

— 

— 
— 

— 
— 
— 
— 
4,500 
(13,730) 
— 
— 

— 
— 
— 

— 

— 
— 

— 
— 
(364) 
— 
4,500 
(13,730) 
— 
20,081 

— 
— 
— 

— 

— 
— 

— 
— 
— 
(908) 
— 
— 
2,117 
(3,144) 

4,270 
— 
— 

103,588 

(1,919) 
(27,439) 

(773) 
— 
— 
— 
— 
— 
— 
— 

— 
(2,656) 
— 

— 

— 
— 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
47,325 

103,588

(1,919)
(27,439)

(773)
—
(364)
(908)
4,500
(13,730) 
2,117
16,937

4,270
(2,656)
47,325

$ 

$ 

4,504 
— 

246,843 
— 

$ 

(14,158)  $ 
— 

237,189 
— 

$ 

11,919 
— 

$ 

768,738 
216,566 

$ 

289 
— 

$  1,018,135
216,566

— 
— 

— 
— 
— 
— 
— 
— 

— 
— 

— 
— 

— 
— 
— 
— 
— 
10,678 

— 
— 

— 
— 

— 
— 
434 
(214) 
— 
— 

— 
— 

— 
— 

— 
— 
434 
(214) 
— 
10,678 

— 
— 

— 
— 

— 
5,228 
— 
— 
3,071 
(1,886) 

7,909 
— 

(2,486) 
(35,243) 

(9,049) 
— 
— 
— 
— 
— 

— 
— 

— 
— 

— 
— 
— 
— 
— 
— 

— 
3,076 

(2,486)
(35,243)

(9,049)
5,228
434
(214)
3,071
8,792

7,909
3,076

Balances, December 31, 2014 

$ 

4,504 

$ 

257,521 

$ 

(13,938)  $ 

248,087 

$ 

26,241 

$ 

938,526 

$ 

3,365 

$  1,216,219

See accompanying explanatory notes to the consolidated financial statements.

50

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I D AT E D   S TAT E M E N T S   O F   C A S H   F L O W S

(In thousands of Canadian dollars)

Years ended December 31

Cash provided by (used for) 

Operating activities 
Net earnings 
Adjustments for: 
  Depreciation and amortization 
  Earnings in equity accounted investments, net of dividends received 
  Net fi nance costs 
  Current income tax expense 
  Deferred tax expense (benefi t)  
  Equity-settled share-based payment transactions 
  Gain on sale of property, plant and equipment 

  Change in inventories 
  Change in trade and other receivables 
  Change in prepaid expenses 
  Change in trade and other payables 
  Change in income taxes payable 
  Change in employee benefi ts 
  Change in other assets and liabilities 

Interest paid 
Income taxes paid 

Cash provided by operating activities 

Financing activities 
  Proceeds on issuance of long-term debt 
  Repayment of long-term debt 
  Proceeds from issuance of shares 
  Repayment of executive share purchase plan loans 
  Purchase of shares held in trust 
  Repurchase of shares 
  Dividends paid 

Cash (used for) provided by fi nancing activities 

Investing activities 
   Additions to property, plant and equipment 
  Proceeds on disposal of property, plant and equipment  
  Business acquisitions 

Cash used for investing activities

  Net increase in cash and cash equivalents  
  Cash and cash equivalents at beginning of year 
  Translation adjustments on cash and cash equivalents   

Cash and cash equivalents at end of year   

See accompanying explanatory notes to the consolidated financial statements.

2014 

2013

$ 

216,566 

$ 

103,588

146,421 
(1,498) 
25,553 
78,810 
8,822 
8,726 
(1,122) 

482,278 
2,934 
5,758 
(847) 
15,446 
(1,534) 
29,526 
(19,363) 

514,198 
(24,163) 
(86,505) 

403,530 

138,663 
(249,903) 
8,792 
2,186 
— 
— 
(37,943) 

(138,205) 

(153,657) 
14,312 
(115,876) 

(255,221) 

10,104 
209,095 
2,674 

120,155 
682 
25,648 
61,620 
(15,539)
5,709 
(377)

301,486
35,730
(5,343)
(7,206)
73,704
757
27,986
(13,468)

413,646
(25,405)
(54,503)

333,738

566,752
(223,036)
16,937 
—
(13,680)
(3,018)
(29,408)

314,547

(116,097)
2,107
(528,319)

(642,309)

5,976
188,972
14,147

$ 

221,873 

$ 

209,095

2014 Annual Report

 51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

1 .     R E P O R T I N G   E N T I T Y

CCL Industries Inc. (the “Company”) is a public company, listed on the Toronto Stock Exchange, and is incorporated and 
domiciled in Canada. These consolidated financial statements of the Company as at and for the years ended December 31, 
2014 and 2013, comprise the results of the Company and its subsidiaries and the Company’s interest in joint ventures and 
associates. The Company has manufacturing facilities around the world and is involved in the manufacture of labels, containers 
and tubes as well as specialty converted media and software solutions to enable short run digital printing in businesses and 
homes, and complementary off ice products sold through distributors and mass market retailers.

2 .    B A S I S   O F   P R E PA R AT I O N

(a)   Statement of compliance

These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards 
(“IFRS”) and its interpretations adopted by the International Accounting Standards Board (“IASB”). 

These consolidated financial statements were authorized for issue by the Company’s Board of Directors on February 26, 2015.

(b)  Basis of measurement 
These consolidated financial statements have been prepared on the historical cost basis except for the following items in 
the statements of financial position:

•  derivative instruments are measured at fair value; 

•  financial instruments at fair value through profit or loss are measured at fair value;

•  liabilities for cash-settled share-based payment arrangements are measured at fair value; and

•   assets related to the defined benefit plans are measured at fair value and liabilities related to the defined benefit plans 

are calculated by qualified actuaries using the projected unit credit method.

(c)  Functional and presentation currency

These consolidated financial statements are presented in Canadian dollars, which is the Company’s functional currency. 
All financial information presented in Canadian dollars has been rounded to the nearest thousand, unless otherwise noted.

(d)  Use of estimates and judgments

The preparation of these consolidated financial statements requires management to make estimates and assumptions that 
aff ect the application of accounting policies and the reported amounts of sales and expenses during the year and the reported 
amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements. 
Actual results could diff er from those estimates.

Judgment is used mainly in determining whether a balance or transaction should be recognized in the consolidated financial 
statements.  Estimates  and  assumptions  are  used  mainly  in  determining  the  measurement  of  recognized  transactions 
and balances.

In the process of applying the entity’s accounting policies, management makes various judgments, apart from those involving 
estimations, that can significantly aff ect the amounts it recognizes in the financial statements. 

Judgments, estimates and assumptions are continually evaluated and are based on historical experience and other factors 
including expectations of future events that are believed to be reasonable under the circumstances. 

The Company has applied judgment in its assessment of the classification of financial instruments, the recognition of tax 
losses and provisions, the determination of cash-generating units (“CGU”), the identification of the indicators of impairment 
for property and equipment and intangible assets, the level of componentization of property and equipment and the allocation 
of purchase price adjustments on business combinations. 

Estimates  are  used  when  determining  the  amounts  recorded  for  depreciation  and  amortization  of  property,  plant  and 
equipment and intangible assets, outstanding self-insurance claims, pension and other post-employment benefits, income 
and other taxes, provisions, certain fair value measures including those related to the valuation of business combinations, 
share-based payments and financial instruments and also in the valuation of goodwill and intangible assets.

52

2014 Annual Report

3 .    S I G N I F I C A N T   AC C O U N T I N G   P O L I C I E S

The accounting policies set out below have been applied consistently to all comparative information presented in these 
consolidated financial statements. 

(a)  Basis of consolidation

(i)  Business combinations

The  Company  measures  goodwill  as  the  fair  value  of  the  consideration  transferred  including  the  recognized  amount  of 
any non-controlling interest in the acquiree, less the net recognized amount (generally fair value) of the identifiable assets 
acquired and liabilities assumed, all measured as of the acquisition date. When the excess is negative, a bargain purchase 
gain is recognized immediately in profit or loss. The Company elects to measure, on a transaction-by-transaction basis, non-
controlling interest either at its fair value or at its proportionate share of the recognized amount of the identifiable net assets 
at the acquisition date. Transaction costs, other than those associated with the issue of debt or equity securities, that the 
Company incurs in connection with a business combination are expensed as incurred. 

(ii)  Subsidiaries

Subsidiaries are entities controlled by the Company. Control exists when the Company is exposed to, or has rights to, variable 
returns from its involvement with the entity and has the ability to aff ect those returns through its power over the entity. 
The financial statements of subsidiaries are included in the consolidated financial statements from the date that control 
commences until the date that control ceases. The accounting policies of subsidiaries have been changed, when necessary, 
to align them with the policies adopted by the Company.

(iii)  Associates and joint arrangements

The Company’s interests in equity-accounted investees comprise of interests in associates and joint ventures.

Associates are those entities in which the Company has significant influence, but not control or joint control, over the financial 
and operating policies. Significant influence is presumed to exist when the Company holds between 20% and 50% of the 
voting power of another entity. 

The Company classifies its interest in joint arrangements as either joint operations (if the Company has rights to the assets, 
and has obligations for the liabilities, relating to an arrangement) or joint ventures (if the Company has the rights only to the 
net assets of an arrangement). When making this assessment, the Company considers the structure of the arrangements, the 
legal form of any separate vehicles, the contractual terms of the arrangements and other facts and circumstances.

Investments  in  associates  and  joint  ventures  are  accounted  for  using  the  equity  method  and  are  recognized  initially  at 
cost. The Company’s investments include goodwill identified on acquisition, net of any accumulated impairment losses. 
The consolidated financial statements include the Company’s share of the income and expenses and equity movements of 
equity accounted investees, after adjustments to align the accounting policies with those of the Company, from the date 
that significant influence commences until the date that it ceases. When the Company’s share of losses exceeds its interest 
in an equity accounted investee, the carrying amount of that interest (including any long-term investments) is reduced to nil 
and the recognition of further losses is discontinued except to the extent that the Company has an obligation or has made 
payments on behalf of the investee.

(iv)  Transactions eliminated on consolidation

Inter-company balances and transactions, and any unrealized income and expenses arising from inter-company transactions, 
are eliminated in preparing the consolidated financial statements. Unrealized gains arising from transactions with equity 
accounted investees are eliminated against the investment to the extent of the Company’s interest in the investee. Unrealized 
losses are eliminated in the same way as are unrealized gains, but only to the extent that there is no evidence of impairment.

2014 Annual Report 53

N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

(b)  Foreign currency

(i)  Foreign currency transactions

Transactions in foreign currencies are translated to the respective functional currencies of the Company’s entities using 
exchange rates at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at the 
reporting date are translated to the functional currency using the exchange rate at that date. The foreign currency gain or 
loss on monetary items is the diff erence between amortized cost in the functional currency at the beginning of the period, 
adjusted for eff ective interest and payments during the period, and the amortized cost in foreign currency translated at 
the  exchange  rate  at  the  end  of  the  period.  Non-monetary  assets  and  liabilities  denominated  in  foreign  currencies  that 
are  measured  at  fair  value  are  translated  to  the  functional  currency  at  the  exchange  rate  at  the  date  that  the  fair  value 
was determined. Foreign currency diff erences arising on translation are recognized in the income statement, except for 
diff erences arising on the translation of a financial liability designated as a hedge of the net investment in a foreign operation, 
or qualifying cash flow hedges, which are recognized directly in other comprehensive income (see note 3(b)(iii) below). 
Foreign currency-denominated non-monetary items, measured at historical cost, have been translated at the rate of exchange 
at the transaction date

(ii)  Foreign operations

The financial statements of each of the Company’s subsidiaries are measured using the currency of the primary economic 
environment in which the entity operates. 

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on acquisition, are 
translated into Canadian dollars using exchange rates at the reporting date. The income and expenses of foreign operations 
are translated into Canadian dollars using the average exchange rates for the period.

Foreign  currency  diff erences  are  recognized  directly  in  other  comprehensive  income  and  presented  within  the  foreign 
currency translation adjustment.

When a foreign operation is disposed of, the amount in other comprehensive income related to the foreign operation is fully 
transferred to the income statement. A disposal occurs when the entire interest in the foreign operation is disposed of, or in 
the case of a partial disposal, the partial disposal results in the loss of control of a subsidiary or the loss of significant influence. 
For any partial disposal of the Company’s interest in a subsidiary that includes a foreign operation, the Company re-attributes 
the proportionate share of the relevant amounts in other comprehensive income to non-controlling interests. For any other 
partial disposal of a foreign operation, the Company reclassifies to the income statement only the proportionate share of the 
relevant amount in other comprehensive income.

Foreign exchange gains and losses arising from a monetary item receivable from or payable to a foreign operation, the 
settlement of which is neither planned nor likely in the foreseeable future, are considered to form part of a net investment in 
a foreign operation and are recognized directly in other comprehensive income and presented within the foreign currency 
translation adjustment.

(iii)  Hedge of net investment in a foreign operation

The Company applies hedge accounting to the foreign currency exposure arising between the functional currency of the 
foreign operation and the parent entity’s functional currency (Canadian dollars), regardless of whether the net investment is 
held directly or through an intermediate parent.

Foreign currency diff erences arising on the translation of a financial liability designated as a hedge of a net investment in a 
foreign operation are recognized directly in other comprehensive income, to the extent that the hedge is eff ective. To the 
extent that the hedge is ineff ective, such diff erences are recognized in the income statement. When the hedged part of a net 
investment is disposed of or partially disposed of, the associated cumulative amount in equity is transferred to the income 
statement as an adjustment to the income statement on disposal in accordance with the policy described in note 3(b)(ii) above.

(c)  Financial instruments 

(i)  Non-derivative financial instruments

Non-derivative  financial  instruments  comprise  cash  and  cash  equivalents,  trade  and  other  receivables,  trade  and  other 
payables and long-term debt.

54

2014 Annual Report

Non-derivative financial instruments are recognized initially at fair value, plus any directly attributable transaction costs, for 
instruments not at fair value through profit or loss. Subsequent to initial recognition non-derivative financial instruments are 
measured as described below.

The carrying values of cash and cash equivalents, trade and other receivables, and trade and other payables approximate fair 
values due to the short-term maturities of these financial instruments.

Financial assets and liabilities are off set and the net amount presented in the statement of financial position when, and only 
when, the Company has a legal right to off set the amounts and intends either to settle on a net basis or to realize the asset 
and settle the liability simultaneously.

Loans and receivables

Loans and receivables are financial assets with fixed or determinable payments that are not quoted in an active market. Such 
assets are recognized initially at fair value plus any directly attributable transaction costs. Subsequent to initial recognition, 
loans and receivables are measured at amortized cost using the eff ective interest method, less any impairment losses. 

Loans and receivables comprise trade and other receivables. The carrying value of trade and other receivables is net of an 
allowance for doubtful accounts. The allowance is based upon the aging of the receivables, the Company’s knowledge of the 
financial condition of its customers, historical experience and the current business environment.

Cash and cash equivalents comprise cash on hand and short-term investments with original maturity dates of 90 days or less.

Financial assets at fair value through profit or loss

An instrument is classified at fair value through profit or loss if it is held for trading or is designated as such upon initial 
recognition.  Financial  instruments  are  designated  at  fair  value  through  profit  or  loss  if  the  Company  manages  such 
investments and makes purchase and sale decisions based on their fair value in accordance with the Company’s documented 
risk management or investment strategy. Upon initial recognition, the attributable transaction costs are recognized in the 
income statement when incurred. Financial instruments at fair value through profit or loss are measured at fair value, and 
changes therein are recognized in the income statement.

Available-for-sale financial assets

Available-for-sale financial assets are non-derivative financial assets that are designated as available-for-sale, are not classified 
in any of the previous categories and are included in other assets.

These items are initially recognized at fair value plus transaction costs and are subsequently carried at fair value with changes 
recognized in other comprehensive income. When an investment is derecognized the accumulated gain or loss recognized 
in other comprehensive income is transferred to the income statement.

Non-derivative financial liabilities

The Company initially recognizes debt securities issued and subordinated liabilities on the date that they are originated. All 
other financial liabilities (including liabilities designated at fair value through profit or loss) are recognized initially on the trade 
date at which the Company becomes a party to the contractual provisions of the instrument. The Company derecognizes a 
financial liability when its contractual obligations are discharged, are cancelled or expire. 

Financial liabilities are recognized initially at fair value plus any directly attributable transaction costs. Subsequent to initial 
recognition these financial liabilities are measured at amortized cost using the eff ective interest method. Fair value, which 
is determined for disclosure purposes, is calculated based on the present value of future principal and interest cash flows, 
discounted at the market rate of interest at the reporting date. For finance leases the market rate of interest is determined by 
reference to similar lease agreements.

(ii)  Derivative financial instruments, including hedge accounting

The Company uses derivative financial instruments to manage its foreign currency and interest rate risk exposure and price 
risk exposure related to the purchase of raw materials. Embedded derivatives are separated from the host contract and 
accounted for separately. If the economic characteristics and risks of the host contract and the embedded derivative are 
not closely related, a separate instrument with the same terms as the embedded derivative would meet the definition of a 
derivative, and the combined instrument is not measured at fair value through the income statement.

2014 Annual Report 55

N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

On initial designation of the hedge, the Company formally documents the relationship between the hedging instrument(s) and 
hedged item(s), including the risk management objectives and strategy in undertaking the hedge transaction, together with 
the methods that will be used to assess the eff ectiveness of the hedging relationship. The Company makes an assessment, 
both at the inception of the hedging relationship and on an ongoing basis, whether the hedging instruments are expected 
to be “highly eff ective” in off setting the changes in the fair value or cash flows of the respective hedged items during the 
period for which the hedge is designated, and whether the actual results of each hedge are within a range of 80% to 125%. 
For a cash flow hedge of a forecast transaction, the transaction should be highly probable to occur and should present an 
exposure to variations in cash flows that could ultimately aff ect reported net income. 

Derivatives are recognized initially at fair value; attributable transaction costs are recognized in profit or loss as incurred. 
Subsequent  to  initial  recognition,  derivatives  are  measured  at  fair  value,  and  changes  therein  are  accounted  for  as 
described below.

The fair value of forward exchange contracts is based on their listed market price, if available. If a listed market price is not 
available, then fair value is estimated by discounting the diff erence between the contractual forward price and the current 
forward price for the residual maturity of the contract using a risk-free interest rate (based on government bonds).

The fair value of interest rate swaps is based on broker quotes. Those quotes are tested for reasonableness by discounting 
estimated future cash flows based on the terms and maturity of each contract and using market interest rates for a similar 
instrument at the measurement date.

Fair values reflect the credit risk of the instrument and include adjustments to take account of the credit risk of the  group 
entity and counterparty when appropriate.

Cash flow hedges

When a derivative is designated as the hedging instrument in a hedge of the variability in cash flows attributable to a particular 
risk associated with a recognized asset or liability or a highly probable forecast transaction that could aff ect profit or loss, the 
eff ective portion of changes in the fair value of the derivative is recognized in other comprehensive income and presented 
in the hedging reserve in equity. The amount recognized in other comprehensive income is removed and included in profit 
or loss in the same period that the hedged cash flows aff ect profit or loss under the same line item in the statement of 
comprehensive income as the hedged item. Any ineff ective portion of changes in the fair value of the derivative is recognized 
immediately in the income statement.

If the hedging instrument no longer meets the criteria for hedge accounting, expires or is sold, terminated, exercised, or 
the designation is revoked, then hedge accounting is discontinued prospectively. The cumulative gain or loss previously 
recognized in other comprehensive income and presented in unrealized gains or losses on cash flow hedges in equity remains 
there until the forecast transaction aff ects profit or loss. When the hedged item is a non-financial asset, the amount recognized 
in other comprehensive income is transferred to the carrying amount of the asset when the asset is recognized. If the forecast 
transaction is no longer expected to occur, then the balance in other comprehensive income is recognized immediately in 
profit or loss. In other cases, the amount recognized in other comprehensive income is transferred to the income statement 
in the same period that the hedged item aff ects profit or loss.

Fair value hedges

Fair value hedges are hedges of the fair value of recognized assets, liabilities or unrecognized firm commitments. Changes 
in the fair value of derivatives that are designated as fair value hedges are recorded in the income statement together with 
any changes in the fair value of the hedged item that are attributable to the hedged risk.

Separable embedded derivatives

Changes in the fair value of separable embedded derivatives are recognized immediately in the income statement.

(d)  Property, plant and equipment

(i)  Recognition and measurement

Items of property, plant and equipment are measured at cost less accumulated depreciation and accumulated impairment 
losses.

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2014 Annual Report

Cost includes expenditures that are directly attributable to the acquisition of the asset. The cost of self-constructed assets 
includes the cost of materials and direct labour, any other costs directly attributable to bringing the assets to a working 
condition  for  their  intended  use,  and  the  costs  of  dismantling  and  removing  the  items  and  restoring  the  site  on  which 
they are located. Purchased software that is integral to the functionality of the related equipment is capitalized as part of 
that equipment. 

The fair value of property, plant and equipment recognized as a result of a business combination is based on the amount for 
which a property could be exchanged on the date of valuation between knowledgeable, willing parties in an arm’s length 
transaction.

Borrowing costs related to the acquisition, construction or production of qualifying assets are capitalized as part of the cost
of the assets. 

When parts of an item of property, plant and equipment have diff erent useful lives, they are accounted for as separate items 
(major components) of property, plant and equipment.

Gains  and  losses  on  disposal  of  an  item  of  property,  plant  and  equipment  are  determined  by  comparing  the  proceeds 
from disposal with the carrying amount of property, plant and equipment and are recognized within selling, general and 
administrative expenses in the income statement.

The cost of replacing a part of an item of property, plant and equipment is recognized in the carrying amount of the item if it is 
probable that the future economic benefits embodied within the part will flow to the Company, and its cost can be measured 
reliably. The carrying amount of the replaced part is derecognized. The costs of the day-to-day servicing of property, plant 
and equipment are recognized in profit or loss as incurred.

(ii)  Depreciation 

Depreciation is calculated based on the cost of the asset, or other amount substituted for cost, less its residual value. 

Depreciation is recognized in profit or loss on a straight-line basis over the estimated useful lives of each part of an item of 
property, plant and equipment, since this most closely reflects the expected pattern of consumption of the future economic 
benefits embodied in the asset. Leased assets are depreciated over the shorter of the lease term and their useful lives unless 
it is reasonably certain that the Company will obtain ownership by the end of the lease term.

The estimated useful lives for the current and comparative periods are as follows: 

•  buildings  

Up to 40 years 

•  machinery and equipment  

Up to 15 years 

•  fixtures and fittings  

•  minor components  

Up to 10 years 

Up to 5 years

Depreciation methods, useful lives and residual values are reviewed at each reporting date and adjusted if appropriate. 

(e)  Intangible assets

(i)  Goodwill

Goodwill  arises  on  the  acquisition  of  subsidiaries  and  is  tested  for  impairment  annually  or  more  frequently  if  events  or 
circumstances indicate that the carrying amount may not be recoverable. For measurement of goodwill at initial recognition, 
see note 3(a)(i).

Subsequent measurement

Goodwill is measured at cost less accumulated impairment losses. In respect of equity accounted investments, the carrying 
amount of goodwill is included in the carrying amount of the investment.

(ii)  Other intangible assets

Intangible  assets  consist  of  patents,  trademarks,  brands,  software  and  the  value  of  acquired  customer  contracts  and 
relationships. Impairment losses for intangible assets where the carrying value is not recoverable are measured based on fair 
value. Fair value is calculated by using discounted cash flows. 

2014 Annual Report 57

 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

The fair value of brands and customer relationships acquired in a business combination are determined using the multi-period 
excess earnings method, whereby the subject asset is valued after deducting a fair return on all other assets that are part of 
creating the related cash flows.

Amortization is recognized in the income statement on a straight-line basis over the estimated useful lives of intangible assets, 
other than indefinite life intangible assets, such as brands and goodwill, from the date that they are available for use. The 
estimated useful lives for the current and comparative years are as follows: 

•  patents and trademarks 

•  software 

•  customer relationships  

•  brands 

(f)  Leases

Up to 10 years

Up to 5 years

Up to 15 years

Indefinite useful life

Leases for which the Company assumes substantially all the risks and rewards of ownership are classified as finance leases. 
Upon initial recognition, the leased asset is measured at an amount equal to the lower of its fair value and the present value of 
the minimum lease payments. Subsequent to initial recognition, the asset is accounted for in accordance with the accounting 
policy applicable to that asset.

Minimum lease payments made under finance leases are apportioned between the finance cost and the reduction of the 
outstanding liability. The finance cost is allocated to each period during the lease term so as to produce a constant periodic 
rate of interest on the remaining balance of the liability.

Assets under operating leases are not recognized in the Company’s statement of financial position.

Payments made under operating leases are recognized in the income statement on a straight-line basis over the term of the 
lease. Lease incentives received are recognized as an integral part of the total lease expense, over the term of the lease.

(g)  Inventories

Inventories are measured at the lower of cost and net realizable value. The cost of inventories is based on the first-in, first-
out principle and includes expenditures incurred in acquiring the inventories, production or conversion costs and other 
costs incurred in bringing them to their existing location and condition. In the case of manufactured inventories and work in 
progress, cost includes an appropriate share of production overheads based on normal operating capacity. 

Net realizable value is the estimated selling price in the ordinary course of business, less the estimated costs of completion 
and selling.

The fair value of inventories acquired in a business combination is determined based on the estimated selling price in the 
ordinary course of business less the estimated costs of completion and sale, and a reasonable profit margin based on the 
eff ort required to complete and sell the inventories.

Estimates regarding obsolete and slow-moving inventory are also computed.

(h)  Impairment

(i)  Financial assets, including receivables

A financial asset not carried at fair value through the income statement is assessed at each reporting date to determine 
whether there is any objective evidence that it is impaired. A financial asset is considered to be impaired if objective evidence 
indicates that one or more events have occurred after the initial recognition of the asset that have a negative eff ect on the 
estimated future cash flows of that asset that can be estimated reliably.

The Company considers evidence of impairment for loans and receivables and held-to-maturity investment securities at 
both a specific asset and collective level. All individually significant loans and receivables and held-to-maturity investment 
securities  are  assessed  for  specific  impairment.  All  individually  significant  loans  and  receivables  and  held-to-maturity 
investment securities found not to be specifically impaired are then collectively assessed for any impairment that has been 
incurred but not yet identified. 

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2014 Annual Report

 
 
 
 
 
 
 
 
In assessing collective impairment, the Company uses historical trends of the probability of default, timing of recoveries and 
the amount of loss incurred, adjusted for management’s judgment as to whether current economic and credit conditions are 
such that the actual losses are likely to be greater or less than suggested by historical trends. 

An impairment loss in respect of a financial asset measured at amortized cost is calculated as the diff erence between its 
carrying amount, and the present value of the estimated future cash flows discounted at the original eff ective interest rate 
and reflected in an allowance account against accounts receivable. Losses are recognized in the income statement. When a 
subsequent event causes the amount of impairment loss to decrease, the decrease in impairment loss is reversed through 
profit or loss.

An impairment loss in respect of an available-for-sale financial asset is calculated by reference to its fair value and is recognized 
by transferring the cumulative loss that has been recognized in other comprehensive income, and presented in unrealized 
gains or losses on available-for-sale financial assets in equity, to profit or loss. The cumulative loss that is removed from other 
comprehensive income and recognized in profit or loss is the diff erence between the acquisition cost, net of any principal 
repayment and amortization, and the current fair value, less any impairment loss previously recognized in profit or loss. 

An impairment loss is reversed if the reversal can be related objectively to an event occurring after the impairment loss was 
recognized. For financial assets measured at amortized cost and for available-for-sale financial assets that are debt securities, 
the reversal is recognized in the income statement. For available-for-sale financial assets that are equity securities, the reversal 
is recognized directly in other comprehensive income.

(ii)  Non-financial assets

The carrying amounts of non-financial assets, other than inventories and deferred tax assets, are reviewed at each reporting 
date to determine whether there is any indication of impairment. If any such indication exists, the impairment would be 
recognized in the income statement.

Impairments are recorded when the recoverable amount of assets is less than their carrying amount. The recoverable amount 
is the higher of an asset’s or a cash-generating unit’s fair value less cost to sell and its value in use. In assessing value in 
use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current 
market assessments of the time value of money and the risks specific to the asset. For the purpose of impairment testing, 
assets that cannot be tested individually are grouped together into the smallest group of assets that generates cash inflows 
from continuing use that are largely independent of the cash inflows of other assets or groups of assets. For the purposes 
of goodwill impairment testing, goodwill acquired in a business combination is allocated to the CGU, or the group of CGU, 
that is expected to benefit from the synergies of the combination. This allocation is subject to an operating segment ceiling 
test and reflects the lowest level at which that goodwill is monitored for internal reporting purposes. An impairment loss is 
recognized if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. Impairment losses are 
recognized in profit or loss. Impairment losses, other than those relating to goodwill, are evaluated for potential reversals 
when events or changes in circumstances warrant such consideration. 

The carrying values of finite-life intangible assets are reviewed for impairment whenever events or changes in circumstances 
indicate that their carrying amounts may not be recoverable. Additionally, the carrying values of goodwill and indefinite life 
intangibles are tested annually for impairment. 

An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognized in prior 
years are assessed at each reporting date for any indications that the losses have decreased or no longer exist. An impairment 
loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss 
is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been 
determined, net of depreciation or amortization, if no impairment loss had been recognized.

Goodwill that forms part of the carrying amount of an equity accounted investment is not recognized separately and therefore 
is not tested for impairment separately. Instead, the entire amount of the equity accounted investment is tested for impairment 
as a single asset when there is objective evidence that the equity accounted investment may be impaired.

2014 Annual Report 59

N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

(i)  Employee benefits

(i)  Defined contribution plans

A defined contribution plan is a post-employment benefit plan under which an entity pays fixed contributions into a separate 
entity and will have no legal or constructive obligation to pay further amounts. Obligations for contributions to defined 
contribution pension plans are recognized as an employee benefit expense in the income statement in the period that the 
service is rendered by the employee.

(ii)  Defined benefit plans

A defined benefit plan is a post-employment benefit plan other than a defined contribution plan. The Company’s net obligation 
in respect of defined benefit post-employment plans is calculated separately for each plan by estimating the amount of future 
benefit that employees have earned in return for their service in the current and prior periods; that benefit is discounted to 
determine its present value using a discount rate comparable to high-quality corporate bonds. Any unrecognized past service 
costs and the fair value of any plan assets are deducted. The calculation is performed annually by a qualified actuary using the 
projected unit credit method. When the calculation results in a benefit to the Company, the recognized asset is limited to the 
total of any unrecognized past service costs and the present value of economic benefits available in the form of any future 
refunds from the plan or reductions in future contributions to the plan. An economic benefit is available to the Company if it 
is realizable during the life of the plan, or on settlement of the plan liabilities.

When the benefits of a plan are improved, the portion of the increased benefit relating to past service by employees is 
recognized in the income statement on a straight-line basis over the average period until the benefits become vested. To the 
extent that the benefits vest immediately, the expense is recognized immediately in the income statement.

The Company recognizes all actuarial gains and losses arising from defined benefit plans directly in other comprehensive 
income immediately and reports them in retained earnings.

The Company determines the net interest expense on the net defined benefit liability for the period by applying the discount 
rate used to measure the defined benefit obligation at the beginning of the annual period to the then-net defined benefit 
liability, taking into account any changes in the net defined benefit liability during the period as a result of the contributions 
and benefit balances. Net interest expense and other expenses related to the defined benefit plans are recognized in profit 
or loss. Previously, interest income on plan assets were based on their long-term expected return. 

(iii)  Termination benefits

Termination benefits are recognized as an expense when the Company is demonstrably committed, without realistic possibility 
of  withdrawal,  to  a  formal  detailed  plan  to  either  terminate  employment  before  the  normal  retirement  date  or  provide 
termination benefits as a result of an off er made to encourage voluntary redundancy. Termination benefits for voluntary 
redundancies are recognized as an expense if the Company has made an off er of voluntary redundancy, it is probable that the 
off er will be accepted and the number of acceptances can be estimated reliably. If benefits are payable more than 12 months 
after the reporting period, then they are discounted to their present value. 

(iv)  Short-term benefits

Short-term employee benefit obligations are measured on an undiscounted basis and are recognized as the related service 
is provided.

(v)  Share-based payment transactions

For equity-settled share-based plans, the grant date fair value of options granted to employees is recognized as an employee 
expense,  with  a  corresponding  increase  in  equity,  over  the  period  that  the  employees  become  unconditionally  entitled 
to the options. The amount recognized as an expense is adjusted to reflect the actual number of share options for which 
the related service and non-market vesting conditions are expected to be met. The fair value of employee stock options is 
measured using the Black-Scholes model. Measurement inputs include share price on measurement date, exercise price of 
the instrument, expected volatility, weighted average expected life of the instrument, expected dividends, and the risk-free 
interest rate. Service and non-market performance conditions attached to the transactions are not taken into account in 
determining fair value.

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2014 Annual Report

The fair value of the amount payable for deferred share units (“DSU”), which are settled in cash, is recognized as an expense 
with a corresponding increase in liabilities when they are issued. The fair value of a DSU is measured using the average of 
the high and low trading prices of the Class B shares for the five trading days immediately preceding the date of issue and is 
remeasured, using a similar five-day average, at the financial statement date and at the settlement date. Any changes in the 
fair value of the liability are recognized as personnel expense in the income statement. The value of DSU received in lieu of 
dividends is also recognized as a personnel cost in the income statement. 

(j)  Provisions

A provision is recognized if, as a result of a past event, the Company has a present legal or constructive obligation that can be 
estimated reliably and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions 
are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments of 
the time value of money and the risks specific to the liability. The unwinding of the discount is recognized as a finance cost. 

(k)  Revenue

Revenue from sale of goods is measured at the fair value of the consideration received or receivable, net of returns, trade 
discounts and volume rebates. Revenue is recognized and related costs transferred to cost of sales when the significant risks 
and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs 
and possible return of goods can be estimated reliably, there is no continuing management involvement with the goods, 
and the amount of revenue can be measured reliably. Generally, this would be at the time the goods are shipped. At that 
time, persuasive evidence of an arrangement exists, the price to the customer is fixed and ultimate collection is reasonably 
assured. A provision for sales returns and allowances is recognized when the underlying products are sold. The provision is 
based on an evaluation of products currently under quality assurance review as well as historical sales returns experience.

(l)  Finance income and costs

Finance  income  comprises  interest  income  on  invested  funds  including  available-for-sale  financial  assets,  gains  on  the 
disposal of available-for-sale financial assets, changes in the fair value of financial assets at fair value through profit or loss, 
and gains on hedging instruments that are recognized in the income statement. Interest income is recognized as it accrues 
in the income statement, using the eff ective interest method. 

Finance costs comprise interest expense on borrowings, unwinding of the discount on provisions, changes in the fair value of 
financial assets at fair value through profit or loss, impairment losses recognized on financial assets, and losses on hedging 
instruments that are recognized in the income statement. All borrowing costs are recognized in the income statement using 
the eff ective interest method, except for those amounts capitalized as part of the cost of qualifying property, plant and 
equipment.

(m)  Taxation 

Income tax expense comprises current and deferred tax. Income tax expense is recognized in the income statement except 
to the extent that it relates to items recognized either in other comprehensive income or directly in equity. In such cases, the 
tax is also recognized in other comprehensive income or directly in equity, respectively.

(i)  Current tax

Current tax expense is based on the results for the period as adjusted for items that are not taxable or not deductible. Current 
tax is calculated using tax rates and laws that were enacted or substantively enacted at the end of the reporting period and 
includes any adjustments to taxes payable in respect of previous years. Management periodically evaluates positions taken in 
tax returns with respect to situations in which applicable tax regulation is subject to interpretation. Provisions are established 
where appropriate on the basis of amounts expected to be paid to the tax authorities.

(ii)   Deferred tax

Deferred tax is recognized, using the liability method, on temporary diff erences arising between the tax bases of assets and 
liabilities and their carrying amounts in the consolidated statement of financial position. Deferred tax is calculated using tax 
rates and laws that have been enacted or substantively enacted at the end of the reporting period and which are expected 
to apply when the related deferred tax asset is realized or the deferred tax liability is settled.

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N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

(iii)  Deferred tax liabilities

Deferred tax liabilities are generally recognized for all taxable temporary diff erences. Deferred tax liabilities are recognized 
for taxable temporary diff erences arising on investments in subsidiaries and associates, except where the reversal of the 
temporary diff erence can be controlled by the Company and it is probable that the temporary diff erence will not reverse in 
the foreseeable future.

(iv)  Deferred tax assets

A deferred tax asset is recognized for unused tax losses, tax credits and deductible temporary diff erences, to the extent that 
it is probable that future taxable profits will be available against which they can be utilized. Deferred tax assets are reviewed 
at each reporting date and are reduced to the extent that it is no longer probable that the related tax benefit will be realized. 

Deferred tax is not recognized for taxable temporary diff erences arising on the initial recognition of goodwill or in respect of 
temporary diff erences that arise on initial recognition of assets and liabilities acquired other than in a business combination 
and that aff ect neither accounting nor taxable profit or loss.

(n)  Share capital

All shares are recorded as equity. When share capital is repurchased, the amount of the consideration paid, which includes 
directly attributable costs, net of any tax eff ect, is recognized as a deduction from equity. Repurchased shares are classified as 
treasury shares and are presented as a deduction from total equity. When repurchased shares are sold or reissued subsequently, 
the amount received is recognized as an increase in equity, and the resulting surplus or deficit on the transaction is transferred 
to retained earnings.

(o)  Earnings per share

The Company presents basic and diluted earnings per share (“EPS”) data for its Class B shares. Basic EPS is calculated by 
dividing the profit or loss attributable to shareholders of the Company by the weighted average number of shares outstanding 
during the period. Diluted EPS is determined by adjusting the profit or loss attributable to shareholders and the weighted 
average number of shares outstanding for the eff ects of all potentially dilutive shares, which primarily comprise share options 
granted to employees.

(p)  Segment reporting

A segment is a distinguishable component of the Company that is engaged either in providing related products (business 
segment) or in providing products within a particular economic environment (geographical segment) and that is subject 
to risks and returns that are diff erent from those of other segments. Segment information is presented in respect of the 
Company’s business and geographical segments. The Company’s primary format for segment reporting is based on business 
segments. The business segments are determined based on the Company’s management and internal reporting structure.

Segment results, assets and liabilities include items directly attributable to a segment as well as those that can be allocated
on a reasonable basis. Unallocated items comprise mainly other investments and related revenue, loans and borrowings and 
related expenses, corporate assets (primarily the Company’s headquarters) and head off ice expenses.

Segment  capital  expenditure  is  the  total  cost  incurred  during  the  period  to  acquire  property,  plant  and  equipment  and 
intangible assets, other than goodwill.

(q)  New standards and interpretations not yet eff  ective

In July 2014, the complete IFRS 9, Financial Instruments (“IFRS 9”) was issued by the IASB. IFRS 9 introduces new requirements 
for the classification and measurement of financial assets. Under IFRS 9, financial assets are classified and measured based 
on the business model in which they are held and the characteristics of their contractual cash flows. The standard introduces 
additional changes relating to financial liabilities. It also amends the impairment model by introducing a new ‘expected credit
loss’ model for calculating impairment. IFRS 9 also includes a new general hedge accounting standard that aligns hedge 
accounting more closely with risk management. This new standard does not fundamentally change the types of hedging 
relationships or the requirement to measure and recognize ineff ectiveness, however it will provide for more hedging strategies 
that are used for risk management to qualify for hedge accounting and introduce more judgment to assess the eff ectiveness 
of a hedging relationship. This standard is eff ective for annual periods beginning on or after January 1, 2018; however, early 
adoption is permitted. The Company is currently evaluating the impact of IFRS 9 on its consolidated financial statements.

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2014 Annual Report

In May 2014, IFRS 15, Revenue from Contracts with Customers (“IFRS 15”) was issued and provides guidance on the timing 
and amount of revenue that should be recognized. It also requires more informative and relevant disclosures. The standard 
provides a single, principles-based five-step model to be applied to all contracts with customers. This standard is eff ective 
for annual periods beginning January 1, 2017; however, early adoption is permitted. The Company is currently evaluating the 
impact of IFRS 15 on its consolidated financial statements.

In November 2013, the IASB issued amendments to pension accounting under IAS 19, Employee Benefits. The amendments 
apply retrospectively for annual periods beginning on or after July 1, 2014. Earlier application is permitted. The amendments 
introduce a relief (practical expedient) that will reduce the complexity and burden of accounting for certain contributions 
from employees or third parties. When employee contributions are eligible for the practical expedient, a company is permitted 
(but not required) to recognize them as a reduction of the service cost in the period in which the related service is rendered. 
The Company intends to adopt these amendments in its financial statements for the annual period beginning on January 1, 
2015. The Company does not expect the amendments to have a material impact on the financial statements.

In December 2014, the IASB issued amendments to IAS 1, Presentation of Financial Statements as part of its major initiative 
to improve presentation and disclosure in financial reports. The amendments are eff ective for annual periods beginning on 
or after January 1, 2016; however, early adoption is permitted. The Company is currently evaluating the impact of IAS 1 on 
its consolidated financial statements and intends to adopt these amendments the annual period beginning January 1, 2016.

4 .   S E G M E N T   R E P O R T I N G

Business segments

The Company has three reportable segments, as described below, which are the Company’s main business units. The business 
units off er diff erent products and services, and are managed separately as they require diff erent technology and marketing 
strategies. For each of the business units, the Company’s chief executive off icer and the chief operating decision maker review 
internal management reports regularly. 

The Company’s reportable segments are:

•   Label – Includes the production of pressure sensitive and extruded film materials for a wide range of decorative, instructional 
and functional applications for large global customers in the consumer packaging, healthcare, automotive and consumer 
durables markets. Extruded and laminated plastic tubes, folded instructional leaflets, precision printed and die cut metal 
components with LED displays and other complementary products and services are sold in parallel to specific end-user 
markets.

•   Avery – Includes the manufacturing and selling of various consumer products, including labels, binders, dividers, sheet 

protectors and writing instruments in North America, Latin America, Asia Pacific and Europe. 

•   Container – Includes the manufacturing of specialty containers  for the consumer products industry in North America, 
including Mexico. The key product line is recyclable aluminum aerosol cans and bottles for the  personal  care,  home  care 
and cosmetic industries, plus shaped aluminum bottles for the beverage market.

2014 Annual Report 63

N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

Label 
Avery 
Container 

Corporate expenses 
Restructuring and other items 
Earnings in equity accounted investments 
Finance cost 
Finance income 
Income tax expense 

Net earnings 

2014

Sales 

2013

$  1,718,347 
666,413 
200,877 

$  1,344,206 
355,548 
189,672 

$ 

2014

242,723 
109,274 
17,888 

Operating Income

$ 

2013

195,332
40,386
16,483

$  2,585,637 

$  1,889,426 

$ 

369,885 

$ 

252,201

(34,716) 
(9,104) 
3,686 
(26,705) 
1,152 
(87,632) 

(33,506)
(45,248)
1,870
(26,290)
642
(46,081)

$

216,566 

$ 

103,588

Total Assets 

Total Liabilities

Depreciation 
and Amortization 

Capital Expenditures

2014

2013 

  2014

2013 

2014

2013 

2014

2013

$  1,668,565  $  1,488,412 $ 
481,278   
147,858   

490,337 
162,460 

436,527  $  357,386 $  118,679  $ 
12,882   
205,154   
189,567   
14,064   
49,607   
54,701   

98,718  $  106,739  $ 
24,957   
6,560   
20,077   
14,074   

97,711 
12,293
6,047

54,652 
242,361 

47,363   

236,737 

—   
721,361   

—   
771,366   

—   
796   

—   
803   

—   
1,884   

—
46

Label 
Avery 
Container 
Equity accounted
   investments  
Corporate 

Total 

$   2,618,375   $  2,401,648 $  1,402,156  $ 1,383,513  $  146,421  $  120,155  $  153,657  $  116,097 

Geographical segments

The Label, Avery and Container segments are managed on a worldwide basis but operate in the following geographical areas:

•  Canada,

•  United States and Puerto Rico,

•  Mexico, Brazil and Argentina,

•  Europe,

•  Asia, Australia and Africa.

Canada 
United States and Puerto Rico 
Mexico, Brazil and Argentina 
Europe 
Asia, Australia and Africa 

Consolidated 

$ 

2014 

174,964 
1,266,140 
193,995 
727,248 
223,290 

$ 

Sales 

2013 

138,098 
846,357 
174,090 
549,585 
181,296 

Property, Plant and 
 Equipment and Goodwill

$ 

2014 

103,399 
581,383 
180,542 
473,029 
150,889 

$ 

2013

113,081
474,895
184,920
431,535
145,801

$  2,585,637 

$  1,889,426 

$  1,489,242 

$  1,350,232

The geographical segment is determined by the location of the Company’s country of operation.

64

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5.   AC Q U I S I T I O N S 

(a) In December, 2014, the Company acquired Druckerei Nilles GmbH and its related subsidiaries (“Nilles”); a private company 
located in the heart of the German wine producing region on the River Mosel. In addition to its wine label business, Nilles 
enables customers to purchase custom designed labels online using proprietary e-commerce software. The purchase 
consideration was $16.2 million (€11.4 million), which included $5.2 million (€3.6 million) of assumed debt. The initial 
purchase allocation has resulted in goodwill and intangibles of $7.3 million (€5.1 million). Goodwill is not deductible for 
tax purposes.

(b) In November 2014, the Company acquired Label Connections Ltd. (“Label Connections”); a private U.K. company based 
in St. Neots, near Cambridge, that designs, manufactures and markets a range of pre-die cut pressure sensitive labels in 
sheet form for use on professional digital printers. The purchase price was $2.8 million (£1.5 million) net of cash acquired. 
The initial purchase price allocation has resulted in goodwill and intangibles of $1.5 million (£0.8 million). Goodwill is not 
deductible for tax purposes.

(c) In September 2014, the Company acquired Bandfix AG (“Bandfix”); a privately owned label company focused on European 
Specialty customers located in Switzerland. The purchase price was $17.9 million (CHF15.3 million) net of cash acquired, 
the settlement of financial debt and working capital adjustments. The purchase price allocation has resulted in goodwill 
of $7.6 million (CHF6.6 million).

 The following table summarizes the allocation of the consideration to the fair value of the assets acquired and liabilities 
assumed:

(In millions of Canadian dollars)

  Cash consideration 

  Trade and other receivables 
  Inventories 
  Other current assets 
  Property, plant and equipment 
  Other long-term assets 
  Goodwill 
  Trade and other payables 
  Other long-term liabilities 

  Net assets acquired 

$ 

$ 

17.9

8.9 
4.8 
0.6 
6.5
1.5
7.6
(8.3)
(3.7)

$ 

17.9

Goodwill is comprised of the excess fair value of the consideration paid over the fair value of the net assets acquired. 
Factors that make up the amount of goodwill recognized include expected synergies from the acquisition, the expertise and 
the knowledge of the assembled workforce and cost saving opportunities in the delivery of certain shared administrative 
and other services. Goodwill is not deductible for tax purposes.

(d)   In February 2014, the Company acquired DekoPak Ambalaj San. Ve Tic. A.S. (“Dekopak”); a leading shrink sleeve producer 
based in Istanbul, Turkey. The purchase price consisted of a cash payment of $4.7 million (€3.1 million) plus contingent 
consideration based on average annual EBITDA for the earn-out period to be settled in 2017. The contingent consideration 
is  estimated  at  $5.8  million  (€3.8  million).  The  total  amount  of  goodwill  and  intangibles  amounted  to  $9.4  million 
(€6.2 million). Goodwill is not deductible for tax purposes.

(e)   In  February  2014,  the  Company  acquired  Sancoa  and  TubeDec  (“Sancoa”);  two  privately  owned  companies,  with  a 
common controlling shareholder, supplying labels and laminate tubes to Home & Personal Care customers within North 
America from three plants located in New Jersey and Ohio. The purchase price was $73.1 million (US$66.0 million) net 
of cash acquired, the settlement of financial debt and working capital adjustments. The purchase price allocation has 
resulted in goodwill and intangibles of $42.6 million (US$38.5 million). 

2014 Annual Report 65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

The following table summarizes the allocation of the consideration to the fair value of the assets acquired and liabilities 
assumed:

(In millions of Canadian dollars)

Cash consideration 

Trade and other receivables 
Inventories 
Other current assets 
Property, plant and equipment 
Goodwill 
Intangible assets 
Trade and other payables 

Net assets acquired 

$ 

$ 

$ 

73.1

10.5 
6.0 
0.2 
27.4
32.3
10.3
(13.6)

73.1

Goodwill is comprised of the excess fair value of the consideration paid over the fair value of the net assets acquired. 
Factors that make up the amount of goodwill recognized include expected synergies from combining operations, the 
expertise of the assembled workforce and cost saving opportunities in the delivery of certain shared administrative and 
other services. Total goodwill is deductible for tax purposes.

The determination of the fair value of assets and liabilities acquired is based upon preliminary estimates and assumptions 
as the Company continues to collect information. The Company will continue to review information prior to finalizing the 
fair value of the assets acquired and liabilities assumed. The actual fair values of the assets acquired and liabilities assumed 
may diff er from the amounts noted above.

The following table summarizes the combined sales and earnings that Sancoa, Dekopak, Bandfix, Label Connections and 
Nilles contributed to the Company since their respective acquisition dates:

(In millions of Canadian dollars)

Sales 

Net earnings 

(f) Pro forma information

$ 

$ 

94.7

1.4 

The unaudited pro forma consolidated financial information below has been prepared following the accounting policies of 
the Company as if the acquisitions took place January 1, 2014.

The unaudited pro forma consolidated financial information has been presented for illustrative purposes only and is not 
necessarily indicative of results of operations and financial position that would have been achieved had the pro forma events 
taken place on the dates indicated, or the future consolidated results of operations or financial position of the consolidated 
company. Future results may vary significantly from the pro forma results presented.

The  historical  consolidated  financial  information  has  been  adjusted  in  preparing  the  unaudited  pro  forma  consolidated 
financial information to give eff ect to events that are: (i) directly attributable to the acquisition; (ii) factually supportable; and 
(iii) with respect to revenues and earnings, expected to have a continuing impact on the results of the Company. As such, 
the  impact  from  acquisition-related  expenses  are  not  included  in  the  accompanying  unaudited  pro  forma  consolidated 
financial information. The unaudited pro forma consolidated   financial  information  does  not  reflect  any  cost  savings  (or 
associated costs to achieve such savings) from operating eff iciencies, synergies or other restructuring that could result from 
the acquisition. 

66

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes the sales and earnings of the Company combined with Sancoa, Dekopak, Bandfix, Label 
Connections and Nilles as though the acquisitions took place on January 1, 2014:

(In millions of Canadian dollars)

Sales 

Net earnings 

6.   C A S H   A N D   C A S H   E Q U I VA L E N T S

Bank balances 
Short-term investments 

Cash and cash equivalents 

7.   T R A D E   A N D   OT H E R   R E C E I VA B L E S

Trade receivables  
Other receivables 

Trade and other receivables 

8 .   I N V E N TO R I E S

Raw material 
Work in progress 
Finished goods 

Total inventories 

Year ended
Dec 31, 2014

$ 

$ 

2,651.3

226.5

  Dec 31, 2014 

  Dec 31, 2013

$ 

$ 

193,261 
28,612 

$ 

 197,607 
11,488

221,873 

$ 

 209,095

  Dec 31, 2014 

  Dec 31, 2013

$ 

$ 

364,195 
16,770 

380,965 

$ 

$ 

347,634 
15,859

363,493

  Dec 31, 2014 

  Dec 31, 2013

$ 

$ 

83,299  
15,045 
93,942 

74,242 
14,650
92,752

$ 

192,286 

$ 

181,644 

The total amount of inventories recognized as an expense in 2014 was $1,891.5 million (2013 – $1,414.0 million), including 
depreciation of $136.6 million (2013 – $112.1 million). 

9.   E Q U I T Y   AC C O U N T E D   I N V E S T M E N T S 

Summary financial information for equity accounted investments, including joint ventures and associates, not adjusted for 
the percentage ownership held by the Company is as follows:

At December 31, 2014
Net earnings 
Other comprehensive income (loss) 

Total comprehensive income (loss) 

Carrying amount of investments in associates and joint ventures 

Associates 

Joint Ventures 

Total

$ 

$ 

$ 

2,289 
(10,559) 

(8,270)  

20,785  

$ 

$ 

$ 

5,029 
4,049 

9,078 

33,867 

$ 

$ 

$ 

7,318
(6,510)

808

54,652

2014 Annual Report 67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

Associates 

Joint Ventures 

Total

At December 31, 2013
Net earnings 
Other comprehensive income (loss) 

Total comprehensive income (loss) 

Carrying amount of investments in associates and joint ventures 

1 0.   P R O P E R T Y,   P L A N T   A N D   E Q U I P M E N T 

$ 

$ 

$ 

66 
(642) 

(576) 

19,640 

Cost 
Balance at January 1, 2013 
Acquisitions through business combinations 
Other additions 
Disposals 
Eff ect of movements in exchange rates 

$ 

Land and  
Buildings 

260,901 
76,942 
19,846 
(8) 
18,159 

Machinery  
and  
Equipment 

$  1,006,044  
56,420 
94,640 
(15,206) 
42,440 

$ 

$ 

$ 

$ 

3,674 
1,106 

4,780 

27,723 

$ 

$ 

$ 

3,740
464

4,204

47,363 

Fixtures,
Fittings 
and Other 

Total 

16,914  
2,529 
1,611 
(214) 
937 

$  1,283,859 
135,891
116,097
(15,428)
61,536

Balance at December 31, 2013 

$ 375,840 

$  1,184,338 

$ 

21,777 

$  1,581,955 

Acquisitions through business combinations 
Other additions 
Disposals 
Eff ect of movements in exchange rates 

21,882 
39,952 
(23,297) 
7,937 

21,019 
109,919 
(11,875) 
46,509 

Balance at December 31, 2014 

$ 

 422,314 

$  1,349,910 

Accumulated depreciation and impairment losses 
Balance at January 1, 2013 
Depreciation for the year 
Disposals 
Eff ect of movements in exchange rates 

$ 

78,768 
12,459 
(1) 
7,753 

$ 

513,831 
98,092 
(13,500) 
14,778 

736 
3,786 
(1,123) 
(1,446) 

43,637
153,657
(36,295)
53,000

23,730 

$  1,795,954

11,403 
1,804 
(198) 
765 

$ 

604,002
112,355
(13,699)
23,296

$ 

$ 

Balance at December 31, 2013 

$ 

98,979 

$ 

613,201 

$ 

13,774 

$ 

725,954

Depreciation for the year 
Disposals 
Eff ect of movements in exchange rates 

16,839 
(10,949) 
2,333 

117,382 
(11,172) 
29,918 

Balance at December 31, 2014 

$ 

107,202 

$ 

749,329 

Carrying amounts
At December 31, 2013 
At December 31, 2014 

$ 
$ 

276,861 
315,112 

$ 
$ 

571,137 
600,581 

2,422 
(984) 
(1,301) 

136,643
(23,105)
30,950

13,911 

$ 

870,442

8,003 
9,819 

$ 
$ 

856,001
925,512

$ 

$ 
$ 

68

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1 1 .   I N TA N G I B L E   A S S E T S 

Customer 
Relationships 

  Patents and  
  Trademarks 

Soft ware 

Brands 

 Total 

Goodwill

Cost 
Balance at 
  January 1, 2013 
Acquisitions through
  business combinations 
Additions 
Eff ect of movements 
in exchange rates 

Balance at 
  December 31, 2013 

Acquisitions through 
  business combinations 
Additions 
Eff ect of movements 
in exchange rates 

Balance at 
  December 31, 2014 

$ 

 68,992 

$ 

7,104 

$ 

10,228  

$ 

— 

$ 

86,324 

$ 

353,350

37,367 
— 

4,096 

4,725 
140 

1,160 

— 
68 

481 

137,970 
— 

180,062 
208 

121,310
—

2,840 

8,577 

19,571

110,455 

13,129 

10,777 

140,810 

275,171 

494,231

12,756 
1,196 

7,784 

105 
274 

(5,491) 

— 
6 

365 

— 
— 

10,093 

12,861 
1,476 

12,751 

57,974
—

11,525

$ 

132,191 

$ 

8,017 

$ 

11,148 

$ 

150,903 

$ 

302,259 

$ 

563,730

Amortization and impairment losses 
Balance at 
$ 
  January 1, 2013 
Amortization for the year   
Eff ect of movements 
in exchange rates 

41,242  
7,331 

1,912 

$ 

5,275 
395 

948  

$ 

10,187 
74 

$ 

238 

Balance at 
  December 31, 2013 

$ 

50,485 

$ 

6,618  

$ 

  10,499 

$  

Amortization for the year   
Eff ect of movements 
in exchange rates 

9,104 

555 

(298) 

(1,723) 

119 

333 

Balance at 
  December 31, 2014 

$ 

 59,291 

Carrying amounts 
At December 31, 2013 
At December 31, 2014 

 $ 
$ 

59,970 
 72,900 

$ 

$ 
$ 

5,450 

$ 

10,951 

6,511 
2,567 

$ 
$ 

278 
197 

$ 

$ 
$ 

— 
— 

— 

— 

— 

— 

— 

$ 

$ 

56,704 
7,800 

3,098 

$ 

67,602 

$ 

9,778 

(1,688) 

$ 

75,692 

$ 

—
—

—

—

—

—

—

140,810 
150,903 

$ 
$ 

207,569 
226,567 

$ 
$ 

494,231
563,730

2014 Annual Report 69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

1 2 .   G O O DW I L L   A N D   I N D E F I N I T E - L I F E   I N TA N G I B L E   A S S E T S

Impairment testing for cash-generating units containing goodwill and indefinite-life intangible assets

For the purpose of impairment testing, goodwill and indefinite-life intangible assets are allocated to the Company’s operating 
segments, which represent the lowest level within the Company at which the goodwill is monitored for internal management 
purposes.

The aggregate carrying amounts of goodwill allocated to each unit are as follows:

Goodwill 
  Label  
  Avery 
  Container 

Indefi nite-life intangible assets – brands 
  Avery 

  Dec 31, 2014 

  Dec 31, 2013

$ 

 472,902  
78,071
12,757 

$ 

406,857
74,629
12,745

$ 

563,730 

$ 

494,231

$ 

150,903 

$ 

140,810

Impairment testing for goodwill and indefinite-life intangible assets was done by a comparison of the assets carrying amount to
its estimated value in use, determined by discounting the CGU’s future cash flows. Key assumptions used in the determination 
of the value in use include a growth rate of 2%–4%, and a pre-tax discount rate of 13%–17%. Discount rates reflect current 
market assumptions and risks related to the CGU’s and are based upon the weighted average cost of capital. The Company’s 
historical growth rates are used as a basis in determining the growth rate applied for impairment testing.

During the fourth quarter, the Company completed its impairment test as at September 30, 2014. Previously, the testing was 
performed as at December 31 for Label and Container and June 30 for Avery. The change was made to more closely align the 
annual impairment testing date with the planning process. 

The estimated value in use of Label, Avery and Container assets exceeded their carrying values. As a result, no goodwill and 
indefinite-life intangible assets impairment was recorded.

1 3 .   T R A D E   A N D   OT H E R   PAYA B L E S

Trade payables 
Other payables 

1 4 .   D E F E R R E D   TA X

(a)  Unrecognized deferred tax assets

Deferred tax assets have not been recognized in respect of the following items:

Deductible temporary diff erences 
Tax losses 
Income tax credits 

70

2014 Annual Report

  Dec 31, 2014 

  Dec 31, 2013

$ 

$ 

269,229 
250,211 

519,440 

$ 

$ 

228,262 
247,515

475,777 

  Dec 31, 2014 

  Dec 31, 2013

$ 

$  

 8,708  
20,111 
680 

9,579
24,481
987

$ 

29,499 

$ 

35,047 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The unrecognized deferred tax assets on tax losses of $3,372 will expire between 2015 and 2025, $10,002 will expire beyond 
2025 and $6,737 may be carried forward indefinitely. The deductible temporary diff erences do not expire under current tax 
legislation. Deferred tax assets have not been recognized in respect of these items because it is not probable that future 
taxable income will be available against which the Company can utilize the benefits therefrom. Income tax credits of $680 
expire between 2015 and 2017.

In 2013, $79 of previously unrecognized tax losses were recognized as management considered it probable that future taxable 
income will be available against which they can be utilized. No additional previously unrecognized tax losses were recognized 
in 2014 due to management’s assessment of future taxable income. 

(b)  Recognized deferred tax assets and liabilities

Deferred tax assets and liabilities are attributable to the following:

Assets 

Liabilities 

  Net (Assets)/Liabilities

 Dec 31, 2014 

 Dec 31, 2013 

 Dec 31, 2014 

 Dec 31, 2013 

 Dec 31, 2014 

 Dec 31, 2013

$ 

  $ 

Property, plant and 
  equipment 
Intangible assets 
Derivatives 
Inventory reserves 
Employee benefi t plans   
Share-based payments 
Provisions 
Other items 
Tax loss carry-forwards   

Balance before off set   

971  
50 
142 
6,760 
41,899 
15,513 
12,370 
 — 
2,556 

80,261 

1,573 
64 
196 
5,045 
35,660 
6,018 
14,417 
404 
7,735 

71,112 

Off set of tax 

(76,078) 

(66,997) 

$ 

$ 

62,202  
55,704 
1,392 
— 
— 
— 
— 
233 
— 

119,531 

(76,078) 

$ 

56,665 
50,113 
2,880 
— 
— 
— 
— 
— 
— 

109,658 

(66,997) 

$ 

61,231 
55,654 
1,250 
(6,760) 
(41,899) 
(15,513) 
(12,370) 
233 
(2,556) 

39,270 

— 

 55,092
50,049
2,684
(5,045)
(35,660)
(6,018)
(14,417)
(404)
(7,735)

38,546

—

Balance aft er off set 

$ 

 4,183  

$ 

 4,115  

$  

43,453  

$  

42,661 

$ 

 39,270 

$ 

38,546

Balance 
Dec 31, 2013 
Liability/(Asset) 

Recognized 
in Income  
Statement 

Acquisitions 

Translation 
and Others 

Recognized
 in Other  
    Comprehensive  
Income/Equity 

Balance
Dec 31, 2014
  Liability/(Asset)

$ 

  $ 

Property, plant and 
  equipment 
Intangible assets 
Derivatives 
Inventory reserves 
Employee benefi t plans   
Share-based payments 
Provisions 
Other items 
Tax loss carry-forwards  

 55,092 
50,049 
2,684 
(5,045) 
(35,660) 
(6,018) 
(14,417) 
(404) 
(7,735) 

$  

 $  

 (137) 
4,196 
(274) 
(1,554) 
(1,707) 
(1,344) 
3,742 
593 
5,307 

 $  

2,165  
— 
— 
175 
(478) 
— 
(881) 
44 
— 

4,111  
1,409 
3 
(336) 
(1,718) 
(242) 
(814) 
— 
(128) 

 —  
— 
(1,163) 
— 
(2,336) 
(7,909) 
— 
— 
— 

$ 

 61,231
55,654
1,250
(6,760)
(41,899)
(15,513)
(12,370)
233
(2,556)

 $  

 38,546 

$ 

 8,822  

$  

1,025  

$ 

2,285  

$  

(11,408)  

 $  

 39,270

2014 Annual Report

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

Balance 
Dec 31, 2012 
Liability/(Asset) 

Recognized 
in Income  
Statement 

Acquisitions 

Translation 
and Others 

Recognized
in Other 
   Comprehensive  
Income 

Balance
Dec 31, 2013
  Liability/(Asset)

$ 

  $ 

Property, plant and 
  equipment 
Intangible assets 
Derivatives 
Inventory reserves 
Employee benefi t plans   
Share-based payments 
Provisions 
Other items 
Tax loss carry-forwards  

 52,969 
46,016 
7,419 
(1,797) 
(24,111) 
(3,309) 
(7,253) 
845 
(14,858) 

$  

(4,379) 
1,652 
(1,547) 
(3,033) 
(7,460) 
(946) 
(5,838) 
(1,255) 
7,267 

$  

$ 

3,299  
639 
— 
(35) 
(2,438) 
— 
(779) 
— 
— 

 3,203  
1,742 
(92) 
(180) 
(1,529) 
(93) 
(547) 
6 
(144) 

$ 

 —  
— 
(3,096) 
— 
(122) 
(1,670) 
— 
— 
— 

 55,092
50,049
2,684
(5,045)
(35,660)
(6,018)
(14,417)
(404)
(7,735)

  $ 

 55,921 

$  

(15,539)  

$  

 686  

$ 

 2,366  

$ 

 (4,888)  

$ 

 38,546 

The aggregate amount of temporary diff erences associated with investments in subsidiaries and joint ventures for which 
deferred tax liabilities were not recognized as at December 31, 2014, is $689 million (2013 – $538 million).

The aggregate amount of temporary diff erences associated with investments in subsidiaries and joint ventures for which 
deferred tax assets were not recognized as at December 31, 2014, is $16 million (2013 – $26 million).

1 5.   S H A R E   C A P I TA L    

Shares issued

Shares (000s)  

Balance, January 1, 2013 
Stock options exercised 
Normal course issuer bid 
Conversion of Class A to Class B shares 

Balance, December 31, 2013 

Stock options exercised 

$ 

2,369 
— 
— 
 (1) 

2,368 

 $ 

— 

Class A 

Amount 

4,507 
— 
— 
 (3) 

4,504 

— 

$ 

Shares (000s)  

31,451 
619 
(50) 
1 

Class B

Amount  

227,123 
20,081 
(364) 
 3 

$ 

Total 

231,630
20,081
(364)
—

32,021 

$ 

246,843 

$ 

251,347

304 

10,678 

10,678

Balance, December 31, 2014 

2,368  

$ 

4,504  

32,325  

$ 

257,521  

$ 

262,025

At December 31, 2014, the authorized share capital comprised an unlimited number of Class A voting shares and an unlimited 
number of Class B non-voting shares. The Class A and Class B shares have no par value. All issued shares are fully paid. Both 
Class A and Class B shares are classified as equity.

(i)  Class A

The holders of Class A shares receive dividends set at $0.05 per share per annum less than Class B shares, are entitled to one 
vote per share at meetings of the Company and their shares are convertible at any time into Class B shares. 

(ii)  Class B

Class B shares rank equally in all material respects with Class A shares, except as follows:

(a)   The holders of Class B shares are entitled to receive material and attend, but not to vote at, regular shareholder meetings.

(b)   Holders of Class B shares are entitled to voting privileges when consideration for the Class A shares, under a takeover bid 

when voting control has been acquired, exceeds 115% of the market price of the Class B shares.

(c)   Holders of Class B shares are entitled to receive, or have set aside for payment, dividends declared by the Board of 

Directors from time to time, set at $0.05 per share per annum greater than Class A shares.

72

2014 Annual Report

 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
Dividends

The annual dividends per share were as follows:

Class A share  
Class B share 

Shares held in trust

2014 

1.05 
1.10 

$ 
$ 

2013

0.81
0.86

 $ 
$ 

During 2013, the Company granted awards totalling 190,300 Class B shares of the Company. Shares to be used to satisfy 
this obligation were purchased in the open market and are restricted in nature. These share awards are dependent on the 
Company’s performance and continuing employment. The grant date fair value of these stock awards are amortized over the 
vesting period and recognized as compensation expense.

1 6.   E A R N I N G S   P E R   S H A R E 

Basic earnings per share

The  calculation  of  basic  earnings  per  share  for  the  year  ended  December  31,  2014,  was  based  on  profit  attributable  to 
Class A shares of $14.8 million (2013 – $7.1 million) and Class B shares of $201.8 million (2013 – $96.5 million) and a weighted 
average number of Class A shares outstanding of 2,367,525 (2013 – 2,368,838) and Class B shares outstanding of 31,997,181 
(2013 – 31,781,053).

Weighted average number of shares

Issued and outstanding shares at January 1   
Conversion of Class A to Class B shares 
Eff ect of stock options exercised 
Eff ect of shares cancelled 
Eff ect of reciprocal shares purchased 
Eff ect of reciprocal shares vested 

Class A  
Shares

2,367,525 
 — 
— 
— 
— 
— 

2014 

Class B  
Shares 

  31,819,938 
— 
169,931 
— 
(559) 
7,871 

Class A  
Shares  

2,369,025 
(187) 
— 
— 
— 
— 

2013 

Class B
Shares 

  31,305,352
187
464,031
(39,583)
(55,572)
106,638

Weighted average number of shares at December 31 

2,367,525 

  31,997,181 

2,368,838 

  31,781,053

Diluted earnings per share

The calculation of diluted earnings per share for the year ended December 31, 2014, was based on profit attributable to 
Class A shares of $14.5 million (2013 – $7.0 million) and Class B shares of $202.0 million (2013 – $96.6 million) and a weighted 
average number of Class A shares outstanding of 2,367,525 (2013 – 2,368,838) and Class B shares outstanding of 32,648,658 
(2013 – 32,349,184).

Weighted average number of shares (diluted)

Weighted average number of shares (basic)  
Eff ect of deferred share units on issue 
Eff ect of reciprocal shareholdings 
Eff ect of share options on issue 

Weighted average number of shares (diluted)  

  Dec 31, 2014 

  Dec 31, 2013

  34,364,706 
103,047 
193,781 
354,649 

  34,149,891
100,692
96,544
370,895

  35,016,183 

  34,718,022

The average market value of the Company’s shares for purposes of calculating the dilutive eff ect of share options was based 
on quoted market prices for the year that the options were outstanding.

2014 Annual Report 73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

1 7.   LOA N S   A N D   B O R R OW I N G S

This note provides information about the contractual terms of the Company’s interest-bearing loans and borrowings, which 
are measured at amortized cost. For more information about the Company’s exposure to interest rate, foreign currency and 
liquidity risk, see note 23.

Current liabilities
Current portion of unsecured syndicated bank credit facility 
Current portion of fi nance lease liabilities 
Current portion of other loans 

Short-term operating credit lines available   

Short-term operating credit lines used 

Non-current liabilities
Unsecured syndicated bank credit facility 
Unsecured senior notes 
Finance lease liabilities 
Other loans 

Dec 31, 2014 

 Dec 31, 2013

$ 

$ 

$ 

$ 

$ 

46,405 
1,600 
11,053 

59,058 

26,249 

8,770 

316,172 
276,832 
4,100 
2,907 

$ 

$ 

$  

$ 

$ 

 40,000
333
6,737

47,070

14,082

3,432

 407,646
 253,672
327
3,331

 $ 

600,011 

 $ 

 664,976

Interest rates charged on the credit lines are based on rates varying with London Interbank Off ered Rate (“LIBOR”), the prime 
rate and similar market rates for other currencies.

In July 2013, subsequent to the completion of the Avery acquisition, the Company entered into a syndicated $400.0 million 
non-revolving and $300.0 million revolving facility that replaced the pre-existing bilateral credit facility. Amounts drawn on 
the revolving facility are due in full at maturity on July 2, 2017. The non-revolving facility has scheduled quarterly repayments 
of US$10.0 million until maturity, with the remaining balance due at maturity on July 2, 2017. 

As at December 31, 2014, except for contingent letters of credit of $3.6 million, US$0 million was drawn under the revolving 
portion of the syndicated credit facility, US$158.0 million (LIBOR plus 1.0%) and €61.6 million (EURIBOR plus 1.0%) was drawn 
under the term portion of the syndicated credit facility. A further US$80.0 million was also drawn under the term portion of 
the syndicated credit facility; however, the LIBOR on this US$80.0 million was swapped into a fixed rate of 1.047% in mid-
September 2013 for a term of three years. The syndicated credit facility spread, currently 1.0%, will continue to be paid on 
this swapped debt.

As at December 31, 2013, US$56.0 million (LIBOR plus 1.25%) was drawn under the revolving portion of the syndicated credit 
facility, US$200.0 million (LIBOR plus 1.25%) and €61.6 million (EURIBOR plus 1.25%) was drawn under the term portion of the 
syndicated credit facility. The US$80.0 million mentioned above was also drawn under the term portion of the syndicated 
credit facility and swapped, as discussed above. This facility is also utilized to support letters of credit. The unused portion of 
the current syndicated credit facility was $296.4 million at December 31, 2014 (December 31, 2013 – $236.8 million).

Other loans include term bank loans at various rates and repayment terms.

In  July  2013  and  September  2013,  the  Company  made  scheduled  senior  note  debt  repayments  of  US$28.0  million  and 
US$52.0 million, respectively. 

As at December 31, 2014, the carrying amount of financial and non-financial assets pledged as collateral, against $3.2 million 
of long-term debt, amounted to $13.3 million.

74

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1 8 .   F I N A N C E   I N C O M E   A N D   C O S T

Recognized in income statement

Interest expense on fi nancial liabilities measured at amortized cost 
Fees and interest recognized on other fi nancial instruments 

Finance cost 

Interest income on cash and cash equivalents 
Interest income on loans and receivables and other fi nancial instruments 

Finance income 

$  

2014 

23,960 
2,745 

26,705 

944 
208 

1,152 

$ 

2013

 24,096 
2,194

26,290

490
152

642

Net fi nance cost recognized in income statement 

$  

25,553  

$ 

 25,648

Th  e above fi nancial income and expense includes the following in respect of assets 
  (liabilities) not at fair value through profi t or loss:
Total fi nance income on fi nancial assets 

Total fi nance expense on fi nancial liabilities  

$  

$  

 1,152  

 26,705  

$ 

$  

 642 

26,290

1 9.   E M P LOY E E   B E N E F I T S

The  Company  has  defined  contribution  post-employment  plans  in  Canada,  the  U.S.,  Australia,  Austria,  Brazil,  Denmark, 
Germany, the Netherlands, Thailand, the U.K. and Vietnam. 

The  expense  for  the  defined  contribution  post-employment  plans  for  continuing  operations  was  $25.0  million  in 
2014 (2013 – $19.6 million), of which $0.1 million (2013 – $0.1 million) was for key management personnel.

The Company also has long-term incentive plans with cash and share-based payments, long-service leave plans and jubilee 
plans in various countries around the world.

The Company’s primary defined benefit post-employment plans are in Canada, the U.S., the United Kingdom, Germany and 
Switzerland. Details of these plans are as follows:

(a)  In Canada, the Company has a registered funded defined benefit pension plan for seven retired executives and one 
active  employee  of  CCL.  It  also  maintains  non-registered,  unfunded  supplemental  retirement  arrangements  for  one 
active  Canadian  executive,  eight  retired  Canadian  executives  and  three  retired  U.S.  executives  or  their  widows.  The 
Company makes all required contributions to the plans. Benefits are based on employee earnings. An actuary is involved in 
measuring the obligation of the plans and in calculating the expense and any contributions required. The plans are closed 
to new members. The primary risk factors for these plans are longevity of plan beneficiaries and discount rate volatility. 
The Company has determined that any surplus in the plan after all obligations have been covered are fully available to 
the Company.

(b)  In  the  U.S.,  the  Company  has  a  post-employment  unfunded  deferred  compensation  plan  for  designated  executives 
(“NQP”). Liabilities are based strictly on the contributions made to the plan, an established rate of return and are not 
subject to actuarial adjustments. It allows executives to elect to defer specified portions of salary, cash bonuses and long-
term incentive plan payments. The Company contributes a matching portion of the executive’s NQP deferred amount 
to a maximum of 8% of the executive’s base salary plus bonus. The Company may also contribute a discretionary annual 
company contribution based on a percentage of base salary and annual bonus. Contributions to the NQP for one of the 
executives vest immediately. For the other executives, immediate vesting of discretionary Company contributions and 
interest occurs on death, disability or change of control with normal vesting occurring at age 60 with 10 years’ service. 
The Company match portion and interest vests in the same manner as Company contributions in the 401k plan. Elective 
deferrals by the executive vest immediately. 

2014 Annual Report 75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

(c)  In the U.K., the Company has a registered funded defined benefit pension plan that has no active members and is closed 
to new members. Benefits are based on final salary. All members of the plan are either deferred or retired and benefits are 
provided to spouses or dependents in the event of a member’s death before or after retirement. The Company is required 
to make payments of £650 thousand in deficit funding contributions annually. An actuary is involved in measuring the 
obligation of the plan and in calculating the expense and any contributions required. The primary risk factors for this 
plan are longevity of plan beneficiaries and discount rate volatility on the value of the obligation and market risk on the 
assets. Fluctuations in the pension liability resulting from actuarial gains or losses due to changes in these risk factors are 
recorded in other comprehensive income. The Company has determined that any surplus in the plan after all obligations 
have been covered are fully available to the Company.

(d)  In Germany, the Company has several unfunded defined benefit plans. There are three salary-based annuity plans that 
are closed to new membership, but currently have 11 active members. All contributions and benefits are funded by the 
Company. The primary risk factors for these plans are longevity of plan beneficiaries and discount rate volatility. There 
are also three cash balance plans for current employees. Two of those plans, making up approximately forty percent 
of the total liability of the German plans, require the Company to match a specific portion of employee contributions. 
Upon retirement, lump sum payments are made unless an employee requests an annuity. The third cash balance plan 
has employer and employee contributions and pays out in three instalments upon retirement. The primary risk factor for 
these three plans is discount rate volatility. Changes in the pension liability resulting from actuarial gains or losses due to 
a change in discount rate are recorded in other comprehensive income.

(e)  In Switzerland, CCL provides a mandatory legislated contribution-based cash balance plan for employees that is accounted 
for as a post-employment defined benefit plan. Benefits from the plan are paid out at retirement, disability, or death. If 
an employee terminates from the Company prior to retirement, the vested benefit equal to the accumulated savings 
account balance is transferred to the pension plan of the new employer. The plan is governed by a foundation board that 
is legally responsible for the operation of the plan and includes employer and employee representation, in equal numbers. 
A legally required minimum level of retirement benefit is based on age-related savings contributions, an insured salary 
defined by law and a required rate of return set annually by the Swiss government. Contributions from both employers 
and employees are compulsory and vary according to age and salary. The primary risk factors for this plan are longevity 
of plan beneficiaries, discount rate volatility for the value of the obligation and market risk on the assets. Modifications 
in the pension liability resulting from actuarial gains or losses due to changes in these risk factors are recorded in other 
comprehensive income. Under Swiss pension law, any surplus assets technically belong to the pension plan and any 
reduction in contributions is at the discretion of the Board.

CCL also has unfunded post-employment defined benefit plans in Austria, France, Italy, Mexico and Thailand. Benefits are 
paid out in lump sums upon retirement, disability or death. There are no employee contributions in these plans. Benefits are 
based on salary and length of service with the Company.

The most recent actuarial valuation for funding purposes for the executive defined benefit pension plan in Canada was as of 
January 1, 2012. The next required actuarial valuation will be as of January 1, 2015. The most recent actuarial valuation of the 
U.K. defined benefit pension plan for funding purposes was as of January 1, 2011. The next required valuation is as of January 1, 
2014. The new valuation will be finalized towards the end of the first quarter in 2015.

76

2014 Annual Report

Present value of unfunded defi ned benefi t obligations 
Present value of wholly or partly funded defi ned benefi t obligations 

Total present value of obligations 
Fair value of plan assets 

Recognized liability for defi ned benefi t obligations 
Liability for long-service leave and jubilee plans 
Liability for long-term incentive plan 
Cash-settled share-based payment liability   

Total employee benefi ts 
Total employee benefi ts reported in other payables 

  Dec 31, 2014 

  Dec 31, 2013

$ 

98,504 
82,290 

180,794 
(63,005) 

117,789 
3,276 
6,942 
13,211 

141,218 
2,624 

$ 

85,638
37,553

123,191
(25,058)

98,133
3,085
2,557
7,888

111,663
2,595

Total employee benefi ts reported in non-current liabilities 

$

138,594 

$ 

109,068

Information for December 31 regarding the defined benefit post-employment plans, including the defined benefit pension 
plans, supplemental retirement plans and other post-employment defined benefit plans discussed above is as follows:

2014  

 Canada/U.S. 

U.K. 

Germany 

Switzerland 

Other 

Total

Accrued benefi t obligation:
  Balance, beginning of year 
  Opening balance from 

  acquisitions 

  Current service cost 
  Interest cost 
  Employee contributions 
  Benefi ts paid 
  Actuarial loss 
  Reinstatements and transfers 
  Eff ect of movements in 

  exchange rates 

Balance, end of year 

Plan assets: 
  Fair value, beginning of year 
  Opening balance from 

  acquisitions 

  Expected return on plan assets 
  Actuarial gains 
  Employee contributions 
  Employer contributions 
  Benefi ts paid 
  Eff ect of movements in 

  exchange rates 

Fair value, end of year 

Funded status, net defi cit 
  of plans 

Accrued benefi t liability 

$ 

64,109   $ 

28,908 

$ 

21,519 

$ 

— 

$ 

8,655 

$  123,191

— 
503 
3,201 
1,163  
(1,875) 
174 
— 

— 
— 
1,361 
— 
(524) 
4,620 
— 

918 
1,087 
686 
— 
(436) 
3,721 
— 

30,959 
418 
640 
378 
(376) 
4,730 
— 

2,450 
1,091 
441 
— 
(380) 
93 
(21) 

34,327
3,099
6,329
1,541
(3,591)
13,338
(21)

3,584 

692 

(1,133) 

(113) 

(449) 

2,581

$ 

70,859 

$   35,057 

$   26,362 

$   36,636 

$   11,880 

$  180,794

$ 

5,039 

$   20,019 

$ 

— 

$ 

— 

$ 

— 

$ 

 25,058

— 
224 
61 
— 
1,748 
(1,875) 

— 
966 
484 
— 
1,182 
(524) 

176 
— 
— 
137 
299 
(436) 

32,489 
681 
1,408 
378 
437 
(376) 

— 

490 

(2) 

— 

— 
— 
— 
— 
380 
(380) 

— 

32,665
1,871
1,953
515
4,046
(3,591)

488

$ 

 5,197 

$ 

22,617 

$ 

174 

$ 

35,017 

$ 

— 

$  

 63,005

$ 

$ 

(65,662)  $ 

(12,440)  $ 

(26,188)  $ 

 (1,619)  $ 

(11,880)  $  (117,789)

(65,662)  $ 

(12,440)  $ 

 (26,188)  $ 

 (1,619)  $ 

(11,880)  $  (117,789)

2014 Annual Report

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

2013

Accrued benefi t obligation:
  Balance, beginning of year 
  Opening balance from 

  acquisitions 

  Current service cost 
  Interest cost 
  Employee contributions 
  Benefi ts paid 
  Actuarial (gain)/loss 
  Eff ect of movements in 

  exchange rates 

Balance, end of year 

Plan assets: 
  Fair value, beginning of year 
  Expected return on plan assets 
  Actuarial gains/(losses) 
  Employee contributions 
  Employer contributions 
  Benefi ts paid 
  Eff ect of movements in 

  exchange rates 

Fair value, end of year 

Funded status, net defi cit 
  of plans 

Accrued benefi t liability 

Canada/U.S. 

U.K. 

Germany 

Switzerland 

Other 

Total

$ 

58,697 

$ 

25,561 

$ 

8,673 

$ 

— 

$ 

6,168 

$ 

99,099

— 
440  
2,370 
1,019 
(1,546) 
723 

— 
— 
1,112 
— 
(411) 
266 

9,760 
676 
512 
— 
(390) 
508 

2,406 

2,380 

1,780 

$ 

64,109 

$ 

 28,908 

$   21,519 

$  

— 
— 
— 
— 
— 
— 

— 

— 

1,666 
684 
282 
— 
(362) 
(496) 

11,426
1,800
4,276
1,019
(2,709)
1,001

713 

7,279

$ 

 8,655 

$  123,191 

$  

$ 

$ 

$ 

$ 

 4,462 
167 
432 
— 
1,524 
(1,546) 

 $ 

17,286 
772 
(325) 
— 
1,047 
(411) 

— 

1,650 

5,039 

$ 

 20,019 

$ 

— 
— 
— 
126 
264 
(390) 

— 

— 

$ 

 —   $  
— 
— 
— 
— 
— 

 $ 

 — 
— 
— 
— 
362 
(362) 

21,748 
939
107
126
3,197
(2,709)

— 

— 

1,650

$  

 — 

$ 

 — 

$ 

25,058

(59,070)  $ 

 (8,889)  $   (21,519)  $  

(59,070)  $ 

 (8,889)  $   (21,519)  $  

— 

— 

$ 

$ 

 (8,655)  $  

(98,133)

 (8,655)  $  

(98,133)

78

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company’s net defined benefit plan expense is as follows:

2014  

  Canada/U.S. 

U.K. 

Germany 

Switzerland 

Other 

Total

$  

503 

$ 

— 

$ 

1,087 

$ 

418 

$ 

1,091 

$ 

3,099

Net defi ned benefi t plan expense 

$ 

3,480 

$ 

395 

$ 

1,773 

$ 

377 

$ 

1,532 

$ 

2,977 

395 

686 

(41) 

441 

4,458

7,557

Current service cost 
Net interest cost on net defi ned 
  benefi t liability 

Net defi ned benefi t plan 
  expense recorded in: 
Cost of sales 
Selling, general and 
  administrative expenses 
Finance cost 

Net defi ned benefi t 
  plan expense 

2013

Current service cost 
Net interest cost on net defi ned 
  benefi t liability 

$ 

— 

$ 

— 

$ 

876 

$ 

272 

$ 

703 

$ 

1,851

3,480 
— 

395 
— 

897 
— 

105 
— 

777 
52 

5,654
52

$ 

3,480 

$ 

395 

$ 

1,773 

$ 

377 

$ 

1,532 

$ 

7,557

Canada/U.S. 

U.K. 

Germany 

Switzerland 

Other 

Total

$ 

440 

$ 

— 

$ 

676 

$ 

— 

$ 

684 

$ 

1,800

Net defi ned benefi t plan expense 

$ 

2,643 

$ 

340 

$ 

1,188 

$ 

2,203 

340 

512 

— 

— 

282 

$ 

966 

$ 

3,337

5,137

Net defi ned benefi t plan 
  expense recorded in: 
Cost of sales 
Selling, general and 
  administrative expenses 
Finance cost 

Net defi ned benefi t 
  plan expense 

$ 

— 

$ 

— 

$ 

456 

$ 

— 

$ 

468 

$ 

924

2,643 
— 

340 
— 

732 
— 

— 
— 

451 
47 

4,166
47

$ 

2,643 

$ 

340 

$ 

1,188 

$ 

— 

$ 

966 

$ 

5,137

2014 Annual Report 79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

Actuarial losses recognized directly in equity are as follows:

Cumulative amount at January 1 
Recognized during the year in other comprehensive income 

Cumulative amount at December 31 

Experience losses on plan liabilities 
Experience gains on plan assets 

Plan assets consist of the following:

$ 

$  

$  

2014 

 11,869 
11,385 

23,254 

(860) 
1,953 

$  

$  

$ 

2013

10,975 
894

11,869 

(13)
107

2014

Equity securities 
Debt securities 
Real estate 
Other 

Total 

2013 

Equity securities 
Debt securities 
Real estate 
Other 

Total 

Canada/U.S. 

U.K. 

Germany 

Switzerland 

Other 

Total 

58% 
26% 
0% 
16% 

100% 

91% 
0% 
7% 
2% 

100% 

— 
— 
— 
100% 

100% 

17% 
57% 
5% 
21% 

100% 

— 
— 
— 
— 

— 

Canada/U.S. 

U.K. 

Germany 

Switzerland 

Other 

57% 
33% 
0% 
10% 

100% 

53% 
34% 
7% 
6% 

100% 

— 
— 
— 
— 

— 

— 
— 
— 
— 

— 

— 
— 
— 
— 

— 

47%
34%
5%
14%

100%

Total 

54%
34%
6%
6%

100%

No plan assets are directly invested in the Company’s own shares or directly in any property occupied by, or other assets 
used by, the Company.

The actual returns on plans assets are as follows:

2014 
2013 

Canada/U.S. 

 $ 
$  

 285 
599 

$ 
$  

U.K. 

 1,450 
 447 

Germany 

Switzerland 

$ 
$ 

— 
— 

$ 
$ 

 2,089 
— 

$ 
$ 

Other 

— 
— 

$ 
$  

Total 

 3,824
1,046

The weighted average economic assumptions used to determine post-employment benefit obligations are as follows:

  Canada/U.S. 

U.K. 

Germany 

Switzerland 

Other 

Total 

December 31, 2014
Discount rate 
Expected rate of 
  compensation increase   

December 31, 2013
Discount rate 
Expected rate of 
  compensation increase   

2.35% 

3.00% 

2.93% 

3.00% 

3.60% 

n.a. 

4.60% 

n.a. 

2.05% 

1.97% 

3.11% 

2.00% 

1.25% 

2.00% 

n.a. 

n.a. 

5.46%   

3.79%   

5.07%   

3.51%   

2.11%

1.60%

3.48%

2.68%

80

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The weighted average economic assumptions used to determine post-employment plan expenses are as follows:

Canada/U.S. 

U.K. 

Germany 

Switzerland 

Other 

Total 

December 31, 2014
Discount rate 
Expected rate of 
  compensation increase 

December 31, 2013
Discount rate 
Expected rate of 
  compensation increase 

2.93% 

3.00% 

2.22% 

3.00% 

4.60% 

n.a. 

4.40% 

n.a. 

3.11% 

2.00% 

3.31% 

2.00% 

2.00% 

2.00% 

n.a. 

n.a. 

5.07% 

3.51% 

4.72% 

3.25% 

3.48%

2.68%

3.03%

2.82%

The sensitivity analysis on the defined benefit obligation is as follows, and is prepared by altering one assumption at a time 
and keeping the other assumptions unchanged. The resulting defined benefit obligation is then compared to the defined 
benefit obligation in the disclosures.

Discount rate (increase 1%) 
Discount rate (decrease 1%) 
Longevity (+1 year) 
Infl ation (+0.25%) 
Infl ation (-0.25%) 
Salary (increase 1%) 
Salary (decrease 1%)   
Duration (years) 

Canada/U.S. 

U.K. 

Germany 

Switzerland 

(5,063) 
5,841 
1,057 
— 
— 
43 
(43) 
11 

(7,362) 
7,362 
1,052 
1,402 
(1,402) 
— 
— 
19 

(3,678) 
3,572 
128 
45 
(279) 
— 
— 
15 

(4,836) 
5,715 
660 
— 
— 
2,199 
(1,832) 
15 

Other

(1,069)
1,270
2
—
—
1,208
(1,031)
11

The Company expects to contribute $2.5 million to the funded defined benefit plans and pay $2.1 million in benefits for the 
unfunded plans in 2015.

2 0.   P E R S O N N E L   E X P E N S E S

Wages and salaries 
Compulsory social security contributions 
Contributions to defi ned contribution plans 
Expenses related to defi ned benefi t plans 
Equity-settled share-based payment transactions 

$ 

2014 

511,884 
44,751 
25,011 
7,557 
8,726 

$ 

2013

379,242
33,149
19,555
5,137
5,709

$ 

597,929 

$ 

442,792

2014 Annual Report 81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

2 1 .   I N C O M E   TA X   E X P E N S E

Current tax expense 
Current tax on earnings before earnings in equity accounted investments for the year 

Deferred tax expense (benefi t) (note 14) 
Origination and reversal of temporary diff erences 
Impact of tax rate reduction  
Recognition of previously unrecognized tax losses and deductible temporary diff erences 

Total income tax expense  

Reconciliation of eff  ective tax rate

Combined Canadian federal and provincial income tax rates 

Th  e income tax expense on the Company’s earnings diff ers from the amount 
  determined by the Company’s statutory rates as follows: 
Net earnings for the year 
Add: income tax expense 
Deduct: earnings in equity accounted investments 

Earnings before income tax and equity accounted investments  

Income tax using the Company’s domestic combined 
  Canadian federal and provincial income tax rates 
Eff ect of tax rates in foreign jurisdictions 
Impact of tax rate reduction 
Capital gain off set against losses 
Recognition of previously unrecognized tax losses and deductible temporary diff erences 
Losses and deductible temporary diff erences for which no deferred tax asset was recognized 
Non-deductible expenses and other items 

Income tax recovery recognized directly in other comprehensive income  
Derivatives and foreign currency translation adjustments  
Actuarial gains and losses 

Total income tax recognized directly in other comprehensive income 

2014 

2013

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

78,810 

13,519 
— 
(4,697) 

8,822 

87,632 

2014 

25.27% 

216,566 
87,632 
3,686 

300,512 

75,939 
16,234 
— 
— 
(4,697) 
2,046 
(1,890) 

87,632 

(1,163) 
(2,336) 

(3,499) 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

61,620

(14,569)
(646)
(324)

(15,539)

46,081

2013

25.27%

103,588
46,081
1,870

147,799

37,349
5,142
(646)
1,470
(324)
9,432
(6,342)

46,081

(3,096)
(122)

(3,218)

The  Company  is  subject  to  income  taxes  in  numerous  jurisdictions.  Significant  judgment  is  required  in  determining  the 
worldwide provision for income taxes. There are many transactions and calculations for which the ultimate tax determination 
is uncertain. The Company recognizes liabilities for anticipated tax audit issues based on estimates of whether additional taxes 
will be due. If the final tax outcome of these matters is diff erent from the amounts that were initially recorded, such diff erences 
will impact the current and deferred income tax assets and liabilities in the period in which such determination is made.

82

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2 2 .   S H A R E - B A S E D   PAY M E N T S

At December 31, 2014, the Company had three share-based compensation plans, which are described below:

(i)  Employee stock option plan

Under the employee stock option plan, the Company may grant options to employees, off icers and inside directors of the 
Company for up to 4,500,000 Class B non-voting shares. The Company does not grant options to outside directors. The 
exercise price of each option equals the market price of the Company’s stock on the date of grant, and an option’s maximum 
term is 10 years. Current options vest 25% one year from the grant date and 25% each subsequent year. The term of these 
options is five years from the grant date. In general, the grants are conditional upon continued employment. No market 
conditions  aff ect  vesting.  Granted  options  are  not  entitled  to  dividends  and  may  not  be  transferred  or  assigned  by  the 
option holder. 

For options and share awards granted for stock-based compensation, $8.7 million (2013 – $5.7 million) has been recognized in 
the financial statements as an expense with a corresponding off set to contributed surplus. The fair value of options granted 
has been estimated using the Black-Scholes model and the following assumptions:

Risk-free interest rate 
Expected life 
Expected volatility 
Expected dividends 

2014 

1.62% 

2013

1.40%

4.5 years 

4.5 years

25% 

$ 

1.00 

$ 

28%

0.86

A summary of the status of the Company’s Employee Stock Option Plan as of December 31, 2014 and 2013, and changes 
during the years ended on those dates, is presented below:

Outstanding at beginning of year 
Granted 
Exercised 
Forfeited 

Outstanding at end of year 

Options exercisable at end of year  

2014 

Weighted  
Average  
Exercise Price  

37.44 
87.17 
28.94 
87.17 

56.00 

36.53 

Shares
(000s)  

829 
235 
(304) 
(5) 

755 

216 

$ 

$ 

$ 

2013 

Weighted 
Average
Exercise Price 

29.02
56.00
27.35
—

37.44

28.59

Shares 
(000s)  

1,228 
220 
(619) 
— 

829 

284 

$ 

$ 

$ 

The weighted average share price at the date of exercise in 2014 was $104.07 (2013 – $60.51). 

The following table summarizes information about the employee stock options outstanding at December 31, 2014.

Range of 
Exercisable Prices 

$28.50–$36.00 
$36.01–$56.00 
$56.01–$87.17 

$28.50–$87.17 

Options Outstanding  

Options Exercisable

Options 
Outstanding 
(000s)  

Weighted 
Average  
Remaining  
  Contractual Life  

Weighted  
Average  
Exercise Price  

Options 
Exercisable  
(000s)  

Weighted 
Average
Exercise Price 

322 
203 
230 

755 

1.8 years 
3.1 years 
4.1 years 

2.9 years 

$ 
$ 
$ 

$ 

33.78 
56.00 
87.17 

56.00 

179 
37 
— 

216 

$ 
$ 

$ 

32.45
56.00
—

36.53

2014 Annual Report 83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

(ii)  Deferred share units 

The Company maintains a deferred share unit plan. Under this plan, non-employee members of the Company’s Board of 
Directors may elect to receive DSUs, in lieu of cash remuneration, for director fees that would otherwise be payable to such 
directors or any portion thereof until DSU holdings of three times the base retainer have been achieved. The number of units 
received is equivalent to the fees earned and is based on the fair market value of a Class B non-voting share of the Company’s 
capital stock on the date of issue of the DSU. When dividends are paid on Class B non-voting shares of the Company, the 
equivalent value per DSU is calculated and the holder receives additional DSUs in lieu of actual cash dividends based on 
the fair market value of a Class B non-voting share of the Company. DSUs cannot be redeemed or paid out until such time 
as the director ceases to be a director. A DSU entitles the holder to receive, on a deferred payment basis, either the number 
of Class B non-voting shares of the Company equating to the number of his or her DSUs or, at the election of the Company, 
a  cash  amount  equal  to  the  fair  market  value  of  an  equal  number  of  Class  B  non-voting  shares  of  the  Company  on  the 
redemption date. 

The Company accounts for the DSUs as cash-settled share-based payment transactions. 

The Company had 104,836 DSUs outstanding as at December 31, 2014, valued at $13.2 million based on a five-day average of 
the Class B non-voting shares of the Company of $126.02. The amount recognized as an expense in 2014 totalled $5.3 million 
(2013 – $4.3 million).

(iii)  Restricted share units

The Company has shares held in trust to be used to satisfy future employee benefits related to its long-term incentive plan 
as outlined in note 15. 

2 3 .   F I N A N C I A L   I N S T R U M E N T S

(a)  Cash flow hedges

During the third quarter of 2013, the Company entered into an interest rate swap agreement (“IRSA”), the hedging item, in 
order to redistribute the Company’s exposure to fixed and floating interest rates with a view to reducing interest rates over 
the long term. The hedged item was US$80.0 million of the syndicated credit facility. Fair value of this IRSA is recorded in 
derivative instruments on the consolidated statements of financial position. Change in fair value of the IRSA and the change 
in fair value of the debt are recorded in other comprehensive income. No ineff ectiveness was recognized in the consolidated 
income statement as this has been and continues to be a fully eff ective hedge. This swap matures in September 2016.

Notional Principal 
Amount 

Paid 
(USD) 

Interest Rate 

Received 
 (USD) 

2014 
(CAD) 

Fair Value
December 31 

2013
(CAD)  

Maturity 

Eff ective Date

USD80.0 million 

1.047%  3-month LIBOR  $ 

(488.1) 

$ 

(747.7) 

September 13, 2016  September 13, 2014

The Company has in place numerous aluminum derivative contracts (hedging item) that are used to fix the price the Company 
is required to pay for its anticipated aluminum manufacturing requirements (hedged item). Aluminum is the major raw material 
used in the Container Segment. The Company uses these contracts along with fixed price customer contracts to minimize 
the impact of aluminum price fluctuations. The Company does not enter into these contracts for speculative purposes. 

The changes in value of the aluminum derivative contracts are recorded in other comprehensive income. Any ineff ective 
portion is recorded in selling, general and administrative expenses. For 2014 and 2013, no ineff ectiveness was recognized. 
Payments made or proceeds received upon the settlement of these contracts are recorded in cost of goods sold.

Prices  for  aluminum  fluctuate  in  response  to  changes  in  supply  and  demand,  market  uncertainty  and  a  variety  of  other 
factors beyond the Company’s control. A US$100/MT increase (decrease) in the price of aluminum would have resulted in a 
$0.2 million (2013 – $0.5 million) decrease (increase) in other comprehensive income and no impact on the earnings from 
operations (2013 – nil) of the Company. This analysis assumes that all other variables, in particular foreign currency rates, 
remain constant.

84

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
(b)  Hedges of net investment in self-sustaining operations

US$239.0  million  (2013  –  US$239.0  million)  of  unsecured  U.S.  dollar-denominated  senior  notes  and  US$238.0  million 
(2013 – US$336.0 million) of the unsecured syndicated credit facility (hedging items) have been used to hedge the Company’s 
exposure to its net investment in self-sustaining U.S. dollar-denominated operations with a view to reducing foreign exchange 
fluctuations. The foreign exchange eff ect of the senior notes, the syndicated credit facility and the net investment in U.S. dollar-
denominated subsidiaries is reported in other comprehensive income. These have been and continue to be 100% fully eff ective 
hedges as the notional amounts of the hedging items equal the portion of the net investment balance being hedged. No 
ineff ectiveness has been recognized in the income statement.

€61.6 million (2013 – €61.6 million) of the unsecured syndicated credit facility (hedging item) have been used to hedge the 
Company’s exposure to its net investment in self-sustaining euro-denominated operations with a view to reducing foreign 
exchange fluctuations. The foreign exchange eff ect of both the syndicated credit facility and the net investment in euro-
denominated subsidiaries is reported in other comprehensive income. This has been and continues to be a 100% fully eff ective 
hedge  as  the  notional  amount  of  the  hedging  item  equals  the  portion  of  the  net  investment  balance  being  hedged.  No 
ineff ectiveness has been recognized in the income statement.

(c)  Credit risk

Exposure to credit risk

The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk at 
the reporting date was:

Cash and cash equivalents 
Trade and other receivables 
Available-for-sale fi nancial assets 

Impairment losses

The aging of trade receivables at the reporting date was:

Under 31 days 
Between 31 and 90 days 
Greater than 90 days 

  Dec 31, 2014 

  Dec 31, 2013

$ 

221,873 
 380,965  
16,463  

 $ 

209,095 
 363,493
12,884

$ 

 619,301 

 $  

585,472 

  Dec 31, 2014 

  Dec 31, 2013

$ 

216,820 
 138,918  
20,862 

$ 

240,441 
106,422
14,580

$ 

376,600 

$ 

361,443 

2014 Annual Report 85

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

The movement in the allowance for impairment in respect of trade receivables during the year was as follows:

Balance at January 1 
Increase during the year 

Balance at December 31 

  Dec 31, 2014 

  Dec 31, 2013

$ 

$ 

13,809 
(1,404)  

12,405 

$ 

$ 

3,482 
10,327

13,809 

Based  on  historical  default  rates,  the  Company  believes  that  no  impairment  allowance  is  necessary  in  respect  of  trade 
receivables not past due.

(d)  Liquidity risk

Exposure to liquidity risk

The following are the contractual maturities of financial liabilities, including estimated interest payments and excluding the 
impact of netting agreements:

(In millions of Canadian dollars)

Dec 31, 2013 

Dec 31, 2014

Payments Due by Period

  Carrying 
  Amount 

  Carrying  
  Amount 

 Contractual 
 Cash Flows 

0–6 
  Months  

6–12 
  Months 

1–2 
 Years 

2–5 
Years 

  More than
5 Years

$ 

Non-derivative fi nancial liabilities
  Secured bank loans 
  Unsecured bank loans 
  Unsecured senior notes 
  Finance lease liabilities 
  Unsecured bank credit facility 
  Other long-term obligations 
  Interest on unsecured 

  senior notes 

  Interest on unsecured 
  bank credit facility 

  Interest on other long-term debt   
  Trade and other payables 
 Derivative fi nancial liabilities
  Outfl ow – CF hedges 
  Interest on derivatives 
Accrued post-employment 
  benefi t liabilities 
Operating leases 

$ 

3.9 
4.9 
253.7 
0.7 
447.6 
1.2 

$ 

2.4 
10.8 
276.8 
5.7 
362.6 
0.8 

$ 

2.4 
10.8 
277.3 
5.7 
362.6 
0.8 

$ 

0.6 
0.9 
— 
0.8 
23.2 
0.2 

* 

* 

39.9* 

2.8 

— 
— 
475.8 

— 
— 
519.4 

1.4 
* 

* 
— 

0.8 
* 

* 
— 

11.6* 
1.7 
519.4 

0.3 
1.3* 

37.9* 
83.4 

1.8 
0.6 
519.4 

0.3 
0.4 

1.3 
8.5 

0.5 
8.6 
— 
0.8 
23.2 
0.2 

8.7 

2.5 
0.5 
— 

— 
0.4 

1.3 
8.5 

 $ 

$ 

0.9 
0.4 
127.6 
1.3 
46.4 
0.4 

$ 

0.4 
0.6 
149.7 
2.4 
269.8 
— 

11.5 

16.9 

4.9 
0.3 
— 

— 
0.5 

4.6 
13.5 

2.4 
0.3 
— 

— 
— 

13.6 
28.2 

—
0.3
—
0.4
—
—

—

—
—
—

—
—

17.1
24.7

Total contractual cash 
  obligations 

$  1,189.2 

$  1,179.3 

$  1,355.1 

$  560.8 

$ 

55.2 

$  212.3  

$  484.3 

$ 

42.5

*   Accrued long-term employee benefit and post-employment benefit liability of $2.6 million, accrued interest of $6.5 million on unsecured senior notes and 
syndicated credit facility and accrued interest of nil on derivatives are reported in trade and other payables in 2014 (2013: $2.6 million, $6.5 million and 
nil, respectively).

86

2014 Annual Report

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following tables indicate the periods in which the cash flows associated with derivatives that are cash flow hedges are 
expected to impact the income statement: 

Dec 31, 2013 

Carrying 
  Amount 

  Carrying 
  Amount 

 Contractual 
 Cash Flows 

0–6 
  Months  

6–12 
Months 

$ 

— 
0.6 

$ 

— 
0.3 

0.4 
2.0 

$ 

0.1 
0.8 

$ 

$ 

0.1 
0.5 

(0.6) 

$ 

(0.3) 

$ 

(1.6) 

$ 

(0.7) 

$ 

(0.4) 

$ 

(0.5) 

$ 

1–2 
 Years 

0.2 
0.7 

$ 

Dec 31, 2014

Payments Due by Period

2–5 
Years 

  More than
5 Years

— 
— 

— 

$ 

$ 

—
—

—

Assets 
Liabilities 

Total 

$ 

$ 

(e)  Currency risk

Exposure to currency risk

The Company’s exposure to foreign currency risk was as follows based on notional amounts:

Dec 31, 2014   

  Dec 31, 2013

U.S.
Dollar   

70,578 
148,000 
227,816 
476,642 

U.K.
Pound  

7,429 
11,946 
9,418 
— 

Euro    

44,679 
66,549 
76,717 
67,323 

U.S.  
Dollar  

72,449 
159,369 
213,815 
574,525 

U.K.
Pound 

8,971 
12,607 
8,932 
— 

Euro

51,543
56,769
77,533
65,483

Cash and cash equivalents 
Trade and other receivables 
Trade and other payables 
Long-term debt 

Sensitivity analysis

A five percent weakening of the Canadian dollar, as indicated below, against the following currencies at December 31 would 
have increased (decreased) equity and income by the amounts shown below. This analysis assumes that all other variables, 
in particular interest rates, remain constant. 

Euro  
U.S. dollar 
U.K. pound  

2014

3,675  
11,289  
6,765  

Equity 

2013

7,281 
2,346 
7,941 

Income Statement

2013

560
94
(3)

2014

812  
337  
(47)  

A five percent strengthening of the Canadian dollar against the above currencies at December 31 would have had the equal 
but opposite eff ect on the above currencies to the amounts shown above, on the basis that all other variables remain constant.

(f) 

Interest rate risk

An increase of 100 basis points in interest rates on the floating rate debt and cash as at the reporting date would decrease 
net income by $2.0 million (2013 – $0.1 million increase) and have no impact on other comprehensive income. This analysis 
assumes that all other variables, in particular foreign currency rates, remain constant. 

2014 Annual Report 87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

(g)  Fair values versus carrying amounts

The fair values of financial assets and liabilities, together with the carrying amounts shown in the statement of financial 
position, are as follows:

Assets carried at fair value: 
Available-for-sale fi nancial assets 

Assets carried at amortized cost:
Loans and receivables 
Cash and cash equivalents 

Liabilities carried at fair value:
Contingent consideration 
Derivative fi nancial liabilities 

Liabilities carried at amortized cost: 
Secured bank loans 
Unsecured senior notes 
Finance lease liabilities 
Unsecured bank loans 
Unsecured bank credit facility 
Other long-term loan 
Trade and other payables 

  Dec 31, 2014 

  Dec 31, 2013

Carrying  
Amount  

Fair 
Value 

Carrying  
Amount 

Fair 
Value

$ 

16,463 

$ 

16,463 

$ 

12,884 

$   

12,884 

380,965 
221,873 

380,965 
221,873 

363,493 
209,095 

363,493
209,095

$ 

602,838 

$  

602,838 

$ 

572,588 

$ 

572,588

5,305 
768 

6,073 

$ 

5,305 
768 

6,073 

$ 

— 
1,390 

1,390 

$ 

— 
1,390

1,390

$ 

2,366 
276,832 
5,700 
10,760 
362,576 
834 
519,440 

2,366 
307,415 
5,700 
10,760 
362,578 
834 
519,440 

3,946 
253,672 
660 
4,896 
447,646 
1,226 
475,777 

3,946
284,402
660
4,896
447,646
1,226
475,777

$  1,178,508 

$  1,209,093 

$  1,187,823 

$  1,218,553 

The basis for determining fair values is disclosed in note 3.

The interest rates used to discount estimated cash flows for the unsecured senior notes are based on the government yield 
curve at the reporting date plus an adequate credit.

88

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(h)  Fair value hierarchy

The table below summarizes level of hierarchy for financial assets and liabilities. It does not include fair value information 
for financial assets and financial liabilities not measured at fair value if the carrying value is a reasonable approximation 
of fair value. 

The diff erent levels have been defined as follows:

•  Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities

•   Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 

(i.e. as prices) or indirectly (i.e.  derived from prices)

•  Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

December 31, 2014 
Available-for-sale fi nancial assets 

Derivative fi nancial liabilities 
Contingent consideration 
Unsecured senior notes 

December 31, 2013 
Available-for-sale fi nancial assets 

Derivative fi nancial liabilities 
Unsecured senior notes 

Level 1 

Level 2 

Level 3 

Total

$ 

$ 

$ 

$ 

$ 

$ 

— 

— 
— 
— 

— 

— 

— 
— 

— 

$ 

$ 

$ 

$ 

$ 

$ 

16,463 

768 
—
— 

768 

12,884 

1,390 
— 

1,390 

$ 

$ 

— 

— 
5,305 
307,415 

$ 

$ 

16,463

768
5,305
307,415

$ 

312,720 

$ 

313,488

$ 

$ 

$ 

— 

— 
284,402 

284,402 

$ 

$ 

$ 

12,884

1,390
284,402

285,792

2 4 .   F I N A N C I A L   R I S K   M A N AG E M E N T

The Company has exposure to the following risks from its use of financial instruments:

•  credit risk,

•  liquidity risk, and

•  market risk.

This note presents information about the Company’s exposure to each of the above risks, the Company’s objectives, policies 
and processes for measuring and managing risk, and the Company’s management of capital. Further quantitative disclosures 
are included throughout these consolidated financial statements.

The Company’s risk management policies are established to identify and analyze the risks faced by the Company, to set 
appropriate risk limits and controls, and to monitor risks and adherence to limits. Risk management policies and systems are 
reviewed regularly to reflect changes in market conditions and the Company’s activities. The Company, through its training 
and management standards and procedures, aims to develop a disciplined and constructive control environment in which 
all employees understand their roles and obligations.

Credit risk

Credit risk is the risk of financial loss to the Company if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations, and arises principally from the Company’s receivables from customers and investment securities.

The Company has established a credit policy under which each new customer is analyzed individually for creditworthiness 
before the Company’s payment and delivery terms and conditions are off ered. The Company’s review includes external ratings, 
where available, and in some cases bank references. Purchase limits are established for each customer, which represent the 
maximum open amount without requiring approval from senior management; these limits are reviewed quarterly. Customers 
that fail to meet the Company’s benchmark creditworthiness may transact with the Company only on a prepayment basis.

2014 Annual Report 89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

The Company is potentially exposed to credit risk arising from derivative financial instruments if a counterparty fails to meet
its obligations. These counterparties are large international financial institutions and, to date, no such counterparty has failed 
to meet its financial obligations to the Company. As at December 31, 2014, the Company did not have any exposure to credit 
risk arising from derivative financial instruments.

Liquidity risk

Liquidity risk is the risk that the Company will not be able to meet its financial obligations as they fall due. The Company 
manages liquidity by monitoring expected cash flows and ensuring the availability of credit to ensure, as far as possible, 
that it will always have suff icient liquidity to meet its liabilities when they are due. The financial obligations of the Company 
include trade and other payables, long-term debts and other long-term items. The contractual maturity of trade payables is 
six months or less. Long-term debts have varying maturities extending to 2018.

Market risk

Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and commodity prices, will 
aff ect the Company’s income or the value of its holdings of financial instruments. The objective of market risk management 
is to manage and control market risk exposures within acceptable parameters, while optimizing the return.

The Company uses derivatives to manage market risks. Generally the Company seeks to apply hedge accounting in order to 
manage volatility in profit or loss. The Company does not utilize derivative financial instruments for speculative purposes.

(i)  Currency risk

The Company operates internationally, giving rise to exposure to market risks from changes in foreign exchange rates. The 
Company partially manages these exposures by contracting primarily in Canadian dollars, euros, U.K. pounds and U.S. dollars. 
Additionally, each subsidiary’s sales and expenses are primarily denominated in its local currency, further minimizing the 
foreign exchange impact on the operating results. 

In other cases, borrowings are done by non-Canadian dollar-based subsidiaries in their own functional currencies such that 
the principal and interest are denominated in a currency that matches the cash flows generated by those subsidiaries. These 
provide natural hedges that do not require the application of hedge accounting.

(ii)  Interest rate risk

The Company is exposed to market risks related to interest rate fluctuations on its debt. To mitigate this risk, the Company 
maintains a combination of fixed and floating rate debt.

(iii)  Commodity price risk

Aluminum is the major raw material used in the Container Segment. Prices for aluminum fluctuate in response to changes 
in  supply  and  demand,  market  uncertainty  and  a  variety  of  other  factors  beyond  the  Company’s  control.  The  Company 
uses customer specific aluminum derivative instruments (hedging items) along with fixed price contracts (hedged items) to 
minimize the impact of aluminum price fluctuations. 

Aluminum derivative contracts are accounted for as cash flow hedges and changes in value are recorded on the statement 
of financial position in other comprehensive income. Any ineff ective portion is recorded in selling, general and administrative 
expenses. Payments made or proceeds received upon the settlement of these contracts are recorded in cost of goods sold.

90

2014 Annual Report

Capital management

The Company’s objective is to maintain a strong capital base throughout the economic cycle so as to maintain investor, 
creditor  and  market  confidence  and  to  sustain  the  future  development  of  the  business.  This  capital  structure  supports 
the Company’s objective to provide an attractive financial return to its shareholders equal to that of its leading specialty 
packaging peers.

The Company defines capital as total equity and measures the return on capital (or return on equity) by dividing annual net 
earnings before goodwill impairment loss, restructuring and other items, finance costs related to the Avery acquisition and 
non-cash finished goods inventory adjustments by the average of the beginning and the end-of-year shareholders’ equity. 
In 2014, the return on capital was 20.1% (2013 – 15.8%) and was well within the range of the Company’s leading specialty 
packaging peers.

Management and the Board maintain a balance between the expected higher return on capital that might be possible with a 
higher level of financial debt and the advantages and security aff orded by a lower level of financial leverage. The Company 
believes that an optimum level of net debt (defined as current debt, including bank advances, plus long-term debt, less cash 
and cash equivalents) to total book capitalization (defined as net debt plus equity) is a maximum of 45%. This ratio was 26% 
at December 31, 2014 (2013 – 33%) and therefore the Company has further capacity to invest in the business with additional 
debt without exceeding the optimum level. In comparison, the weighted average interest rate on interest-bearing borrowings 
(excluding liabilities with imputed interest) was 3.6% (2013 – 3.4%).

The Company has provided a growing level of dividends to its shareholders over the last few years, generally related to its 
growth in earnings. Dividends are declared bearing in mind the Company’s current earnings, cash flow and financial leverage.

There were no changes in the Company’s approach to capital management during the year.

The Company is subject to certain covenants on its unsecured senior notes. This includes a covenant requiring a minimum 
consolidated net worth. The Company monitors the ratios on a quarterly basis and at December 31, 2014, was in compliance 
with all its covenants.

2 5.   O P E R AT I N G   L E A S E S 

Non-cancellable operating lease rentals are payable as follows:

Less than one year 
Between one and fi ve years 
More than fi ve years 

$ 

2014 

17,090 
41,728 
24,690 

$ 

2013

11,911
34,524
24,149

$ 

83,508 

$  

70,584 

The Company enters into operating leases in the ordinary course of business, primarily for real property and equipment. 
Payments and other terms for these leases vary per agreement. During the year ended December 31, 2014, $16.3 million was 
recognized as an expense in the income statement in respect of operating leases (2013 – $14.3 million). 

2 6.   R E L AT E D   PA R T I E S

Transactions with key management personnel

In March 2008, a US$1.5 million interest-bearing unsecured demand loan was provided to an executive off icer. In the third 
quarter  of  2014,  the  loan  balance  of  US$2.0  million  (2013  –  US$1.9  million),  including  accrued  interest,  was  repaid.  At 
December 31, 2013, the loan was included in other assets. 

Beneficial ownership

The  directors  and  off icers  of  CCL  Industries  Inc.  as  a  group  beneficially  own,  control,  or  direct,  directly  or  indirectly, 
approximately  2,244,030  of  the  issued  and  outstanding  Class  A  voting  shares,  representing  94.8%  of  the  issued  and 
outstanding Class A voting shares.

2014 Annual Report 91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Years ended December 31, 2014 and 2013 (In thousands of Canadian dollars, except share and per share information)

Loan Guarantee

The Company has provided various loan guarantees for its joint ventures and associates totalling $32.2 million.

2 7.   K E Y   M A N AG E M E N T   P E R S O N N E L   C O M P E N SAT I O N

Short-term employee compensation and benefi ts 
Share-based compensation 
Post-employment benefi ts 

2 8 .   AC C U M U L AT E D   OT H E R   C O M P R E H E N S I V E   I N C O M E   ( LO S S )

Unrealized foreign currency translation gains, net of tax recovery of $2,833 
  (2013 – tax recovery of $1,532) 
Losses on derivatives designated as cash fl ow hedges, net of tax recovery 
  of $137 (2013 – tax recovery of $275) 

2 9.   R E S T R U C T U R I N G   A N D   OT H E R   I T E M S

Label Segment restructuring 
Avery Segment restructuring 
Container Segment restructuring 
Acquisition costs 

Total restructuring and other items 

$ 

2014 

10,403 
3,640 
601 

$ 

2013

  9,455 
11,173
61

$ 

14,644 

$  

 20,689 

$ 

$ 

$ 

2014 

2013

3,882 

$  

 1,289

(517) 

(1,000)

3,365 

$   

 289

$ 

2014 

6,343 
 1,447  
— 
1,314 

2013

 1,495
 27,930
11,000
4,823

$ 

9,104  

$  

 45,248

In 2014, the Avery Segment recorded $1.4 million ($1.1 million, net of tax) in restructuring costs primarily related to severance 
costs for European operations. 

In 2014, the Label Segment recorded $6.3 million ($5.4 million, net of tax) in restructuring costs primarily related to severance 
costs associated with the closure of a facility in France as well as severance costs associated with the recently acquired 
Designed & Engineered Solutions and Sancoa businesses.

In 2013, the Company recorded $27.9 million ($19.5 million, net of tax) in restructuring related to the acquisition of the Avery 
Segment, primarily relating to severance costs, and $4.8 million ($3.2 million, net of tax) in related transaction costs. 

In 2013, the Container Segment recorded $11.0 million with no tax eff ect for severance and asset impairments related to the 
closure of the Company’s aerosol container plant in Penetanguishene, Ontario. 

In  2013,  as  part  of  restructuring  in  the  Label  Segment,  the  Company  recorded  $1.5  million  ($1.3  million,  net  of  tax)  for 
severance and closure costs.

3 0.   S U B S E Q U E N T   E V E N T S

The Board of Directors has declared a dividend of $0.3750 per Class B non-voting share and $0.3625 per Class A voting share, 
which will be payable to shareholders of record at the close of business on March 17, 2015, to be paid on March 31, 2015.

92

2014 Annual Report

 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
S I X   Y E A R   F I N A N C I A L   S U M M A R Y 

(In thousands of Canadian dollars, except per share and ratio data)

Sales and Net Earnings 
Sales   
Depreciation and 
  amortization   
Finance cost/
  Interest expense   
Net earnings 
Basic net earnings 
  per Class B share 

$ 

$ 

25,553 
216,5662 

6.312 

25,648 
103,5883 

3.043 

$ 

$ 

Financial Position
Current assets 
Current liabilities 
Working capital7 
Total assets 
Net debt 
Shareholders’ equity 
Net debt to equity ratio   
Net debt to total 
  book capitalization 

$ 

821,883 
600,197 
221,686 
2,618,375 
437,196 
$  1,216,219 
0.36 

$ 

770,193 
544,549 
225,644 
2,401,648 
502,951 
$  1,018,135 
0.49 

2014 

2013 

2012 

2011 

2010 

2009 1

$  2,585,637 

$  1,889,426 

$  1,308,551  

$  1,268,477  

$ 

 1,192,318  

$ 

 1,198,984

146,421 

120,155

102,564

100,177  

95,406  

100,004 

$ 

$ 

$ 

$ 

 20,919  
97,490  

2.91  

476,909  
322,155  
154,754  
 1,602,359  
 140,061  
887,187  
0.16 

$ 

$ 

 $ 

 $ 

21,384  
84,1264  

2.544  

426,559  
256,243  
 170,316  
 1,613,481  
 213,270 
816,880  
0.26 

$ 

$ 

 $ 

 $ 

25,285  
71,0935  

2.175  

440,836  
317,985  
122,851  
1,627,974  
 248,702  
769,327  
0.32 

$ 

$ 

$ 

$ 

29,323
42,1746 

1.316 

399,154
266,743
132,411  
1,645,497 
347,545
752,757  
0.46

26.4% 

33.1% 

13.6% 

20.7% 

24.4% 

31.6%

 2,368 
32,325 

34,365 

2,368
32,021 

34,150

 2,369  
 31,451  

 2,374  
 31,315  

2,374  
30,912  

2,374
30,674 

33,484

 33,111  

 32,830  

32,340  

$ 

403,530 

$ 

333,738

$ 

 199,322  

 $ 

171,376  

 $ 

168,399  

$ 

 150,280  

153,657 
115,876 
37,943

116,097 
528,319 
29,408

 93,555  
 11,591  
 32,088  

 81,447  
 25,156  
 23,343  

85,794  
 1,246  
 20,730  

99,310  
5,327
18,964  

$ 

1.10 

$ 

0.86 

$ 

0.78  

 $ 

0.70  

 $ 

0.66  

$ 

0.60

1  Amounts presented are as reported under previous Canadian GAAP and have not been restated for IFRS. 
2  After pre-tax restructuring and other items – net loss of $9.1 million.
3  After pre-tax restructuring and other items – net loss of $45.2 million.
4  After pre-tax restructuring and other items – net loss of $0.8 million.
5  After pre-tax restructuring and other items – net loss of $0.2 million.
6  After pre-tax restructuring and other items – net loss of $7.3 million.
7  Current assets minus liabilities.

2014 Annual Report 93

Number of Shares (000s) 
Class A – Dec. 31 
Class B – Dec. 31 
Weighted average 
  for the year 

Cash Flow
Cash provided by
  operating activities 
Additions to plant,
  property and 
  equipment 
Business acquisitions 
Dividends 
Dividends per 
  Class B share 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
Asia Pacific

Jim Anzai
Vice President and 
Managing Director,
CCL Label Asia

Bangkok, Thailand

Da Gang Li
Vice President and 
Managing Director,
CCL Label China

Shanghai, PR China

Kittipong Kulratanasinsuk
Managing Director, 
CCL Label Thailand 

Bangkok, Thailand

John O’Brien
Managing Director
CCL Label Australia

Adelaide, Australia

Latin America 

Luis Jocionis
Vice President and 
Managing Director, 
CCL South America

Sao Paolo, Brazil

Ben Lilienthal
Vice President and 
Managing Director,
CCL and Avery Mexico

Mexico City, Mexico

2 0 1 4   B U S I N E S S   L E A D E R S H I P

North America

Europe

John Pedroli
President,
CCL Industries North America

Günther Birkner
President,
Food and Beverage Worldwide

Charlotte, North Carolina, U.S.A.

Hohenems, Austria

Ben Rubino
President, 
Home and Personal Care
Worldwide

Shelton, Connecticut, U.S.A.

Jim Sellors
President,
Avery North America

Peter Fleissner
Group Vice President,
CCL Design Worldwide

Solingen, Germany

Tommy Nielsen
Group Vice President,
Healthcare and Specialty
CCL Label Europe

Brea, California, U.S.A.

Randers, Denmark

Mark Cooper
Vice President and 
Managing Director,
Avery Europe and Asia Pacific

Maidenhead, U.K.

Werner Ehrmann
Vice President,
Technology Development

Holzkirchen, Germany

Jamie Robinson
Vice President and 
Managing Director,
Home and Personal Care 
Europe

Castleford, U.K.

Thomas Summer
Vice President and Managing 
Director, Sleeves Central & 
Eastern Europe

Hohenems, Austria

Allison Phillips
Vice President and
General Manager,
Avery North America 
Printable Media

Brea, California, U.S.A.

Al Green
Vice President
Technology Development, 

Clinton, South Carolina, U.S.A.

Lee Pretsell
Vice President and 
General Manager,
Healthcare and Special ty 
North  America

Toronto, Ontario, Canada

Eric Frantz
Vice President Operations,
Home and Personal Care 
North America

Hermitage, Pennsylvania, U.S.A.

Andy Iseli
Vice President and 
General Manager,
CCL Tube

Los Angeles, California, U.S.A.

Bill Goldsmith
Vice President and 
General Manager,
CCL Design US

Schererville, Indiana, U.S.A.

94

2014 Annual Report

2 0 1 4   C C L   O F F I C E R S

Donald G. Lang
Executive Chairman

Bohdan I. Sirota
Corporate Secretary

Geoff  rey T. Martin
President and 
Chief Executive Off icer

Kamal Kotecha
Vice President, Taxation

Mark McClendon
Vice President and
General Counsel

Susan V. Snelgrove
Vice President, Risk and 
Environmental Management

Lalitha Vaidyanathan
Senior Vice President, 
Finance-IT-Human Resources, 
CCL Industries

Sean P. Washchuk
Senior Vice President and
Chief Financial Off icer

2 0 1 4   B O A R D   O F   D I R E C T O R S

Paul J. Block
Director since 1997

Chairman and CEO,
Proteus Capital Associates
New York, U.S.A.

Edward E. Guillet
Director since 2008

Independent Human 
Resources Consultant
California, U.S.A.

Alan D. Horn
Director since 2008

President and CEO,
Rogers Telecommunications 
Limited and Chairman, Rogers 
Communications Inc.
Ontario, Canada

Kathleen L. Keller-Hobson
Director since 2015

Corporate Director
Ontario, Canada

Donald G. Lang
Director since 1991

Executive Chairman,
CCL Industries Inc.
Ontario, Canada

Stuart W. Lang
Director since 1991

Head Football Coach 
for Guelph University
Ontario, Canada

Geoff  rey T. Martin
Director since 2005

President and CEO,
CCL Industries Inc.
Massachusetts, U.S.A.

Douglas W. Muzyka
Director since 2006

Chief Science and Technology 
Off icer, EI DuPont de Nemours
Pennsylvania, U.S.A.

Thomas C. Peddie
Director since 2003

Executive Vice President 
and CFO,
Corus Entertainment Inc.
Ontario, Canada

Mandy Shapansky
Director since 2014

Corporate Director
Ontario, Canada

2014 Annual Report 95

2 0 1 4   S H A R E H O L D E R   I N F O R M AT I O N

Auditors

KPMG LLP   

Legal Counsel

McMillan LLP

Transfer Agent 
CST Trust Company
P.O. Box 700
Postal Station B
Montreal, QC H3B 3K3
Email: 
AnswerLine: 

Fax:   
Website: 

inquiries@canstockta.com
(416) 682-3860 or
(800) 387-0825
(888) 249-6189
www.canstockta.com

Financial Information

Institutional  investors,  analysts  and  registered  representatives 
requiring additional information may contact:

Sean Washchuk
Senior Vice President and CFO
(416) 756-8526

Additional copies of this report can be obtained from:
CCL Industries Inc.
Investor Relations Department
105 Gordon Baker Road
Suite 500
Toronto, ON M2H 3P8
Tel:    
Fax:   
Email: 
Website:   

(416) 756-8500
(416) 756-8555
ccl@cclind.com
www.cclind.com

Annual and Special Meeting of Shareholders

The Annual and Special Meeting of Shareholders 
will be held on:
May 7, 2015 at 1:00 p.m.
CCL Industries Inc.
105 Gordon Baker Road
Suite 500
Toronto, ON M2H 3P8

Class B Share Information

Stock Symbol CCL.B

Listed TSX 

Opening price 2014  
Closing price 2014 
Number of trades 
Trading volume (shares) 
Trading value 
Annual dividends declared 

Shares outstanding at December 31, 2014

Class A voting shares 
Class B non-voting shares 

$79.33
$125.87
98,799
13,150,451
$1,399,483,497
$1.10

2,367,525

32,325,121

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96

2014 Annual Report

Th  is report is printed on recyclable, acid-free and chlorine free paper. 
Printed in Canada. 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CCL Industries Inc.
105 Gordon Baker Road, Suite 500
Toronto, ON  M2H 3P8, Canada
Tel +1 (416) 756 8500

161 Worcester Road
Framingham, MA 01701, USA
Tel +1 (508) 872 4511

www.cclind.com