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Chipotle

cmg · NYSE Consumer Cyclical
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Ticker cmg
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Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
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FY2015 Annual Report · Chipotle
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2015 ANNUAL REPORT
AND PROXY STATEMENT

Chipotle Mexican Grill, Inc.
1401 Wynkoop Street, Suite 500
Denver, CO 80202
March 24, 2016

Dear Fellow Shareholders:

2015 was the most challenging year in Chipotle’s history. The events of the year impacted our results and our
reputation. We are committed to learning all we can from a difficult time to become a better company, and we strongly
believe that our best days are ahead of us. We are also deeply committed to regaining the trust of our customers, and
know that by doing so we will be in the best position to provide strong returns to our shareholders.

In times of adversity it’s important to maintain and strengthen what we are good at, while learning all we can,
such that we build on our strengths to create better restaurants and a better company. This means we will
continue to pursue our vision to change the way people think about and eat fast food, but with a renewed and
strengthened focus on serving food that is safe and delicious, made with Responsibly Raised ingredients. We will
accomplish this by continuing to develop teams of empowered top performers, who will implement industry
leading food safety procedures while protecting and strengthening our strong business model.

These past months, we have implemented a thoughtful, comprehensive system of food safety protocols. The
scope and scale of these protocols is vast, and will help us become a leader in food safety. Today, we have more
than 2,000 restaurants and nearly 60,000 employees who are poised to deliver the safest, most delicious food
available.

We are proud of, and grateful for the way our teams have responded to help us address these challenges and to
help us achieve our food safety goals. Building teams of top performers has always helped drive our business –
preparing and serving delicious food, providing the best customer experience we can, and delivering strong unit
economics – and we are confident that our teams will continue to execute these new food safety programs and
delight our customers to keep them coming back.

Prior to the challenges we encountered in 2015, our business was on track for another year of robust growth.
Through the third quarter, we had seen healthy growth in virtually every measure, with revenue up 15.3% on the
opening of 150 new restaurants and comparable restaurant sales increases of 5.5%. This led to a 25.6%
increase in diluted earnings per share through the first nine months of 2015. Unfortunately, the fourth quarter
weighed heavily on the full year results, and overall sales for the year were up only 9.6%, and EPS increased
6.9% to $15.10.

We are confident in our strategy, our people, and our suppliers. We have already seen initial signs of a sales
recovery, but we know we have much more to accomplish to fully recover the trust and the loyalty of our
customers. The morale of our teams is high and the quality of the customer experience they are delivering is
excellent. As we continue to improve our culture of food safety, coupled with our reinvigorated commitment to
our food and people cultures, we believe we will continue to change the way people think about and eat fast
food.

Sincerely,

Steve Ells
Chairman and Co-CEO

Monty Moran
Co-CEO

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2015
or

For the transition period from

to
Commission File Number: 1-32731

CHIPOTLE MEXICAN GRILL, INC.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

1401 Wynkoop Street, Suite 500 Denver, CO
(Address of Principal Executive Offices)

84-1219301
(IRS Employer
Identification No.)

80202
(Zip Code)

Registrant’s telephone number, including area code: (303) 595-4000
Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Name of each exchange on which registered

Common stock, par value $0.01 per share

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes È No ‘
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes ‘ No È
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes È No ‘
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any,
every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this
chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post
such files). È Yes ‘ No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter)
is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ‘
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting
company” in Rule 12b-2 of the Exchange Act (check one):
‘ Accelerated filer
È Large accelerated filer

‘ Smaller reporting company

‘ Non-accelerated filer
(do not check if a
smaller reporting
company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ‘ No È
As of June 30, 2015, the aggregate market value of the registrant’s outstanding common equity held by non-affiliates was
$11.2 billion, based on the closing price of the registrant’s common stock on such date, the last trading day of the
registrant’s most recently completed second fiscal quarter. For purposes of this calculation, shares of common stock held
by each executive officer and director and by holders of 5% or more of the outstanding common stock have been excluded
since those persons may under certain circumstances be deemed to be affiliates. This determination of affiliate status is not
necessarily a conclusive determination for other purposes.
As of January 29, 2016, there were 30,044,250 shares of the registrant’s common stock, par value of $0.01 per share
outstanding.

Part III incorporates certain information by reference from the registrant’s definitive proxy statement for the 2016 annual
meeting of shareholders, which will be filed no later than 120 days after the close of the registrant’s fiscal year ended
December 31, 2015.

DOCUMENTS INCORPORATED BY REFERENCE

TABLE OF CONTENTS

Item 1. Business

Item 1A. Risk Factors

Item 1B. Unresolved Staff Comments

Item 2. Properties

Item 3. Legal Proceedings

Item 4. Mine Safety Disclosures

PART I

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and
Issuer Purchases of Equity Securities

Item 6. Selected Financial Data

Item 7. Management’s Discussion and Analysis of Financial Condition and Results
of Operations

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

Item 8. Financial Statements and Supplementary Data

Item 9. Changes in and Disagreements With Accountants on Accounting and
Financial Disclosure

Item 9A. Controls and Procedures

Item 9B. Other Information

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Item 11. Executive Compensation

Item 12. Security Ownership of Certain Beneficial Owners and Management and
Related Stockholder Matters

Item 13. Certain Relationships and Related Transactions, and Director
Independence

Item 14. Principal Accounting Fees and Services

PART IV

Item 15. Exhibits, Financial Statement Schedules

Signatures

3

10

25

26

26

26

27

29

30

38

39

58

58

60

61

61

61

61

61

62

63

PART I

Cautionary Note Regarding Forward-Looking
Statements
This report includes statements of our expectations,
intentions, plans and beliefs that constitute “forward-
looking statements” within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 and are intended to come within the
safe harbor protection provided by those sections. These
statements, which involve risks and uncertainties, relate to
the discussion of our business strategies and our
expectations concerning future operations, margins,
profitability, trends, liquidity and capital resources and to
analyses and other information that are based on forecasts
of future results and estimates of amounts not yet
determinable. Forward-looking statements include
statements regarding the effectiveness of enhanced food
safety procedures we are implementing and the expected
impact of those enhancements on our food, labor and other
costs, our projections of the number and type of
restaurants we expect to open in 2016, statements about
possible repurchases of our common stock, expectations
for occupancy costs and marketing and promotional
spending as a percentage of revenue in 2016, forecasts of
general and administrative expenses in 2016, projections of
our effective tax rate for the year, projections of restaurant
development costs and other expenses, and other
statements of our expectations and plans. We have used
words such as “may,” “will,” “should,” “expect,” “intend,”
“plan,” “anticipate,” “believe,” “think,” “estimate,” “seek,”
“expect,” “predict,” “could,” “project,” “potential” and
other similar terms and phrases, including references to
assumptions, in this report to identify forward-looking
statements. These forward-looking statements are made
based on expectations and beliefs concerning future events
affecting us and are subject to uncertainties, risks and
factors relating to our operations and business
environments, all of which are difficult to predict and many
of which are beyond our control, that could cause our
actual results to differ materially from those matters
expressed or implied by these forward-looking statements.
Such risks and other factors include those listed in Item 1A.
“Risk Factors,” and elsewhere in this report.

When considering forward-looking statements in this report
or that we make in other reports or statements, you should
keep in mind the cautionary statements in this report and
future reports we file with the SEC. New risks and
uncertainties arise from time to time, and we cannot
predict when they may arise or how they may affect us. We
assume no obligation to update any forward-looking
statements after the date of this report as a result of new
information, future events or other developments, except
as required by applicable laws and regulations.

ITEM 1. BUSINESS

General
Chipotle Mexican Grill, Inc., a Delaware corporation,
together with its subsidiaries (“Chipotle”, the “Company”,
or “we”) operates Chipotle Mexican Grill restaurants, which
serve a focused menu of burritos, tacos, burrito bowls (a
burrito without the tortilla) and salads, made using fresh
ingredients. As of December 31, 2015, we operated 1,971
Chipotle restaurants throughout the United States, as well
as 11 in Canada, seven in England, four in France, and one in
Germany. Additionally, our restaurants included 13
ShopHouse Southeast Asian Kitchen restaurants, serving
Asian-inspired cuisine, and we are an investor in a
consolidated entity that owned and operated three Pizzeria
Locale restaurants, a fast casual pizza concept, resulting in
a total of 2,010 restaurants as of December 31, 2015. We
focus on finding the highest quality ingredients we can to
make great tasting food; on building a special people
culture that is centered on creating a team of top
performers empowered to achieve high standards; on
building restaurants that are operationally efficient and
aesthetically pleasing; and on doing all of this with the
highest regard for the safety of our customers and
increasing awareness and respect for the environment. We
have grown substantially over the past five years, and
expect to open between 220 and 235 additional restaurants
in 2016, including a small number of Chipotle restaurants
outside the U.S. and ShopHouse and Pizzeria Locale
restaurants within the U.S.

Our vision is to change the way people think about and eat
fast food. We do this by avoiding a formulaic approach
when creating our restaurant experience, looking to fine-
dining restaurants for inspiration. We use high-quality raw
ingredients, classic cooking methods and a distinctive
interior design and have friendly people to take care of
each customer — features that are more frequently found in
the world of fine dining. Our approach is also guided by our
belief in an idea we call “Food With Integrity.” Our objective
is to find the highest quality ingredients we can —
ingredients that are grown or raised with respect for the
environment, animals and people who grow or raise the
food.

We manage our operations and restaurants based on nine
regions that aggregate into one reportable segment.
Financial information about our operations, including our
revenues and net income for the years ended December 31,
2015, 2014, and 2013, and our total assets as of
December 31, 2015 and 2014, is included in our consolidated
financial statements and accompanying notes in Item 8.
“Financial Statements and Supplementary Data.”

2015 Annual Report 3

PART I
(continued)

Substantially all of our revenues are generated and assets
are located in the U.S. For a discussion of risks related to
our international operations, see “Risks Related to Our
Growth Strategy and Future Expansion — Our expansion into
international markets may present increased risks due to
lower customer awareness of our brand, our unfamiliarity
with those markets and other factors” in Item 1A. “Risk
Factors.”

Our Menu and Food Preparation
Quality Assurance and Food Safety. We are committed to
serving safe, high quality food to our customers. Quality
and food safety measures are found throughout our supply
chain, from the farms that supply our food all the way
through to our front line. We have established close
relationships with some of the top suppliers in the industry,
and we actively maintain a limited list of approved suppliers
from whom our distributors must purchase. Our quality
assurance department establishes and monitors our quality
and food safety programs for our supply chain. Our
training, operations, and risk management departments
develop and implement operating standards for food
quality, preparation, cleanliness and safety in the
restaurants. Our food safety programs are also designed to
ensure that we comply with applicable federal, state and
local food safety regulations.

While our food safety programs have always been carefully
designed and have been in conformance with applicable
industry standards, in response to food safety incidents
during 2015 that impacted hundreds of customers we have
recently undertaken a comprehensive assessment of our
food safety programs and practices. Using the assistance of
highly respected experts we performed a review of the
ingredients we use, with a goal of designing an industry-
leading food safety program. Components of the new
program include DNA-based testing of many ingredients
designed to ensure the quality and safety of ingredients
before they are shipped to our restaurants, changes to food
preparation and food handling practices, including washing
and cutting some produce items (such as tomatoes and
romaine lettuce) in central kitchens, blanching of some
produce items (including avocados, onions, jalapenos and
citrus) in our restaurants before cutting them, and new
protocols for marinating meats. We are also working to
enhance our internal controls surrounding food safety by
utilizing the Food and Drug Administration’s Hazard
Analysis Critical Control Point (HACCP) management
system. Additionally, we are focused on internal training
programs to ensure that all employees thoroughly
understand our high standards for food safety and food
handling, and we offer paid sick leave to employees to
reduce incentives for employees to work while sick. These

4 2015 Annual Report

and other enhancements underscore our commitment to
becoming a leader in food safety while we continue to serve
high quality food that our customers love.

Food With Integrity. Serving high quality food while still
charging reasonable prices is critical to our vision to
change the way people think about and eat fast food. As
part of our Food With Integrity philosophy, we believe that
purchasing fresh ingredients is not enough, so we spend
time on farms and in the field to understand where our food
comes from and how it is raised. Because our menu is so
focused, we can concentrate on the sources of each
ingredient, and this has become a cornerstone of our
continuous effort to improve our food.

In all of our restaurants, we endeavor to serve only meats
that were raised without the use of non-therapeutic
antibiotics or added hormones, and in accordance with
criteria we’ve established in an effort to improve
sustainability and promote animal welfare. We brand these
meats as “Responsibly Raised TM.” One of our primary goals
is for all of our restaurants to serve meats raised to meet
our standards, but we have and will continue to face
challenges in doing so. For example, some of our
restaurants did not serve carnitas for a portion of 2015, and
some of our restaurants served conventionally raised
chicken for periods during 2015, due to supply constraints
for our Responsibly Raised meats. More of our restaurants
may periodically serve conventionally raised meats or stop
serving one or more menu items in the future due to
additional supply constraints. When we become aware that
one or more of our restaurants will serve conventionally
raised meat, we clearly and specifically disclose this
temporary change on signage in each affected restaurant
so that customers can avoid those meats if they choose to
do so.

We also seek to use more responsibly grown produce,
meaning produce grown by suppliers who we believe
respect the environment and their employees. A portion of
our beans is organically grown and a portion is grown using
conservation tillage methods that improve soil conditions,
reduce erosion, and help preserve the environment in which
the beans are grown. A portion of some of the other
produce items we serve is organically grown as well. Our
commitment to Food With Integrity also extends to the
dairy products we serve. The sour cream and cheese we
buy is made with milk that comes from cows that are not
given rBGH (recombinant bovine growth hormone). Also,
milk used to make much of our cheese and sour cream is
sourced from pasture-based dairies that provide an even
higher standard of animal welfare by providing outdoor
access for their cows.

PART I
(continued)

In the spring of 2015, we announced we have reached our
goal of eliminating (as further described on our website)
genetically modified organisms, or GMOs, from the
ingredients in our food (not including beverages) in U.S.
Chipotle restaurants, as well as ShopHouse Southeast
Asian Kitchen. While the meat and poultry we serve is not
genetically modified, the animals are likely fed a diet
containing GMOs. Due to the prevalence of GMOs in a
number of important feed crops, the vast majority of the
grains used as animal feed in the U.S. are genetically
modified. With respect to beverages, some of the
beverages we serve are sweetened with corn-based
sweeteners, which are typically made with genetically
modified corn.

We do occasionally face challenges associated with
pursuing our Food With Integrity mission. In addition to the
supply challenges noted above, there can be higher costs
and other risks associated with purchasing ingredients
grown or raised with an emphasis on quality, environmental
sustainability and other responsible practices. Growth rate
and weight gain can be lower for chickens, cattle and pigs
that are not fed non-therapeutic antibiotics and for cattle
that are not given growth hormones. Crops grown
organically or using other responsible practices can take
longer to grow and crop yields can be lower. It can take
longer to identify and secure relationships with suppliers
that are able to meet our criteria for meat, dairy and
produce ingredients. Given the costs associated with what
we believe are responsible farming practices, many large
suppliers have not found it economical to pursue business
in this area. However, we believe that in addition to seeking
great tasting and nutritious food, consumers are
increasingly concerned about where their food comes from
and how it is raised. And we believe that as consumers
become more educated about better animal welfare and
farming practices as well as social accountability, they will
foster greater demand for responsibly grown foods in the
long term. We believe that increased demand over the long
term for the types of meat and produce items we strive to
serve will continue to attract the interest and capital
investment of larger farms and suppliers. We also
understand that we’ll continue to be at the forefront of this
trend and must balance our interest in advancing Food With
Integrity with our desire to provide great food at
reasonable prices. If we are able to continue growing while
focusing on Food With Integrity, we believe our sourcing
flexibility will improve over time, though we expect that
most of these ingredients and other raw materials will
remain more expensive than conventionally raised,
commodity-priced equivalents.

A Few Things, Thousands of Ways. Chipotle restaurants
serve only a few things: burritos, burrito bowls, tacos and
salads. But because customers can choose from four
different meats or tofu, two types of beans and a variety of
extras such as salsas, guacamole, cheese and lettuce,
there’s enough variety to extend our menu to provide
thousands of choices. We plan to keep a simple menu, but
we’ll consider additions that we think make sense.

In preparing our food, we use stoves and grills, pots and
pans, cutting knives and other kitchen utensils, walk-in
refrigerators stocked with a variety of fresh ingredients,
herbs and spices and dry goods such as rice. Ingredients we
use include chicken and steak that is marinated and grilled
in our restaurants, carnitas (seasoned and braised pork),
barbacoa (spicy shredded beef) and vegetarian pinto and
black beans. We add our rice, which is tossed with lime juice
and freshly chopped cilantro, as well as freshly shredded
cheese, sour cream, lettuce, peppers and onions, depending
on each customer’s request. We use various herbs, spices
and seasonings to prepare our meats and vegetables. We
also provide a variety of extras such as guacamole, salsas
and tortilla chips seasoned with fresh lime juice and salt. In
addition to sodas, fruit drinks and organic milk, most of our
restaurants also offer a selection of beer and margaritas.
Our food is prepared from scratch, with some prepared in
our restaurants and some prepared with the same fresh
ingredients in larger batches in commissaries.

Food Served Fast … So That Customers Can Enjoy It Slowly.
Our food is made slowly and carefully, but each customer
order can be ready in seconds. Customers select exactly
what they want and how they want it by speaking directly
to the employees that prepared the food and are
assembling the order. While we think our customers return
because of the great-tasting food, we also think they like
getting food served fast without having a typical “fast-
food” experience. And while our restaurants often have
lines, we try to serve customers as quickly as possible. We
do this by focusing on what we call the “four pillars” of
throughput: having a dedicated expeditor, who works just
before the cashier to get drink and side orders and bag to-
go orders; a dedicated linebacker, to make sure the serving
line is stocked with all our ingredients so the employees on
the line can focus on each customer’s order; proper mise en
place, or putting everything in its place before starting food
preparation; and ensuring that we have “aces in their
places,” or well-trained employees at each position during
all of our peak periods. When we do this well, our customers
are served quickly without feeling rushed. We’ve even been
able to serve more than 300 customers an hour at some
locations.

2015 Annual Report 5

PART I
(continued)

The natural flow of our restaurant layout, including the
floor plan and the design of our serving line, are designed
to make the food ordering process intuitive and, we believe,
more efficient. And we constantly strive to improve the
speed of service in all of our restaurants, so that we can
accommodate more customers and larger orders without
disrupting restaurant traffic. However, we’ve also
introduced a number of additional ways to serve our
customers. For instance, our restaurants accept orders
online or through an iPhone or Android ordering application
to provide a more convenient experience by allowing
customers to avoid standing in line. We’ve also introduced
catering in all U.S. Chipotle restaurants except in New York
City, and we offer delivery service through a number of
third party services with whom we’ve partnered. By
emphasizing speed of service without compromising the
genuine interactions between our customers and our crews,
and by expanding ways for customers to enjoy Chipotle, we
believe that we can provide a high quality experience to
more and more customers.

Restaurant Management and Operations
Culture of Top Performers. In addition to our focus on the
food we serve, we have a similarly focused people culture
with an emphasis on identifying, hiring and empowering
top-performing employees. We are committed to creating a
performance based culture that leads to the best
restaurant experience possible for our employees and our
customers. The foundation of that culture starts with hiring
the best people in our restaurants. We make an effort to
hire employees who share a passion for food and who will
operate our restaurants in a way that is consistent with our
high standards, yet allows each of their unique
personalities and strengths to contribute to our success.
We believe we provide attractive career opportunities to
crew and managers who are committed to work hard,
provide great customer service and have the ability to lead
and empower a team of top performers. We provide hands
on, shoulder-to-shoulder training, along with career path
training materials, to develop the full potential of our
restaurant employees. We are committed to developing our
people and promoting from within, with about 84% of
salaried management and about 97% of hourly
management coming from internal promotions. Our best
general managers, who run great restaurants and develop
strong, empowered restaurant teams, may be promoted to
Restaurateur and in that role can earn bonuses for
developing people. We have leveraged our outstanding
Restaurateurs’ leadership by giving many Restaurateurs
responsibility for mentoring one or more nearby
restaurants. This provides an opportunity for Restaurateurs
to develop into field leadership roles one restaurant at a
time. Restaurateurs who have shown they can successfully

6 2015 Annual Report

run four restaurants by developing teams of empowered
top performers (including at least one Restaurateur),
thereby creating a culture of high standards, constant
improvement and empowerment in each of their
restaurants, can be promoted to apprentice team leaders.

Importance of Methods and Culture. Although we have
many restaurants, we believe that our departure from the
automated cooking techniques and microwaves used by
many traditional fast-food and fast-casual restaurants
helps to set us apart. Our crews use classic cooking
methods: they marinate and grill meats, make fresh salsa
and guacamole, and cook rice in small batches throughout
the day. They work in kitchens that more closely resemble
those of high-end restaurants than they do a traditional
fast-food place. Despite our more labor-intensive method of
food preparation, our focused menu creates efficiencies
which allow us to serve high quality food made from
ingredients typically found in fine dining restaurants.

The Front Line is Key. Our restaurant and kitchen designs
intentionally place crew members up front with customers
to reinforce our focus on service, and our open kitchen
design allows customers to see that we prepare our food
fresh throughout each and every day. All of our restaurant
employees are encouraged to interact with customers no
matter their job, whether preparing food or serving
customers during our busiest periods. We focus on
attracting and retaining people who can deliver that
experience for each customer. We provide each customer
with individual attention and make every effort to respond
to customer suggestions and concerns in a personal and
hospitable way. We believe our focus on creating a positive
and interactive experience helps build loyalty and
enthusiasm for our brand among general managers, crew
members and customers alike.

Restaurant Team. Each restaurant typically has a general
manager or Restaurateur (a position we’ve characterized
as the most important in the company), an apprentice
manager (in most of our restaurants), and we aim to have
two or three hourly service managers, one or two hourly
kitchen managers and an average of 23 full and part-time
crew members. We generally have two shifts at our
restaurants, which simplifies scheduling and provides
stability for our employees. We tend to have more
employees in our busier restaurants. We cross-train our
people so that each can work a variety of stations, allowing
us to work efficiently during our busiest times, while giving
our people the opportunity to develop a wider array of
skills. Consistent with our emphasis on customer service,
we encourage our general managers and crew members to
welcome and interact with customers throughout the day.

PART I
(continued)

In addition to the employees serving our customers at each
restaurant, we also have a field support system that
includes apprentice team leaders, team leaders or area
managers, team directors, executive team directors, and
restaurant support officers.

Supply Chain
Close Relationships with Suppliers. Maintaining the high
levels of quality and safety we expect in our restaurants
depends in part on our ability to acquire high-quality, fresh
ingredients and other necessary supplies that meet our
specifications from reliable suppliers. Our 24 independently
owned and operated regional distribution centers purchase
from various suppliers we carefully select based on quality
and their understanding of our mission, and we seek to
develop mutually beneficial long-term relationships with
suppliers. We work closely with our suppliers and use a mix
of forward, fixed and formula pricing protocols, and our
distribution centers purchase within the pricing guidelines
and protocols we have established with the suppliers. We’ve
tried to increase, where necessary, the number of suppliers
for our ingredients, which we believe can help mitigate
pricing volatility and supply shortages, and we follow
industry news, trade issues, weather, exchange rates,
foreign demand, crises and other world events that may
affect our ingredient prices. Certain key ingredients (beef,
pork, chicken, beans, rice, sour cream, cheese, and tortillas)
are purchased from a small number of suppliers. For a
discussion of risks related to our supply chain, see “Risks
Related to Operating in the Restaurant Industry — Failure to
receive frequent deliveries of higher-quality food
ingredients and other supplies meeting our specifications
could harm our operations” and “Risks Related to our
Unique Business Strategy — Our Food With Integrity
philosophy subjects us to risks” in Item 1A. “Risk Factors.”

Marketing
A great dining experience in our restaurants is our most
powerful marketing of all. But there is still a need to
introduce our brand to new customers and engage with
existing ones in other ways, by helping them understand
what makes Chipotle different than other restaurants. Our
advertising and promotional programs, in-store
communications, and other design elements all help to
communicate something about what differentiates Chipotle
from typical fast food. Whether it’s engaging with Chipotle
via our various social media channels, participating in our
local events, or simply eating a burrito at one of our
restaurants, each customer interaction affords us an
important opportunity to build our brand. As Chipotle works
to reinvigorate our brand in the wake of the food safety-
related incidents that affected us beginning in the fourth
quarter of 2015, our marketing will have a greater emphasis

than usual on programs that are specifically designed to
drive traffic into our restaurants. An element of our
marketing and communications programs will also focus on
supply chain transparency, as we work to help customers
understand the changes we are making in an effort to
establish ourselves as an industry leader in food safety.

Our advertising has generally included print, outdoor,
transit, and radio ads, but we also incorporate digital
advertising into the mix, and conduct strategic promotions
that demonstrate our Food With Integrity mission while
connecting us to like-minded individuals or organizations.
Beyond these traditional channels, we continue to pioneer
new avenues of branded content aimed at making
consumers more curious about some of the issues that are
important to us, and explaining why and how we are
working to drive positive change in the nation’s food
supply.

We also recognize the need for our marketing to evolve,
much as our unique food and people cultures have evolved
in recent years. To this end, we have been developing more
“owned media,” including new video, music, and content
programs, a more visible event strategy that includes our
“Cultivate” food, music, and ideas festivals, and
participation in relevant events in markets around the
country. Many of these programs allow us to tell our story
with more nuance than is afforded by traditional
advertising, and help forge stronger emotional connections
with our customers. We have also increased our use of
digital, mobile, and social media in our overall marketing
mix, giving customers greater opportunity to access
Chipotle in ways that are convenient for them and
broadening our ability to engage with our customers
individually.

Alongside our excellent restaurant teams, these efforts
have helped us create considerable word-of-mouth publicity
as our customers learn more about us and share with
others. This approach allows us to build awareness and
loyalty with relatively low advertising expenditures, even in
a competitive category, and to differentiate Chipotle as a
company that is committed to doing the right thing in every
facet of our business.

Competition
The fast-casual, quick-service, and casual dining segments
of the restaurant industry are highly competitive with
respect to, among other things, taste, price, food quality
and presentation, service, location, brand reputation, and
the ambience and condition of each restaurant. Our
competition includes a variety of restaurants in each of
these segments, including locally-owned restaurants and

2015 Annual Report

7

PART I
(continued)

national and regional chains. Many of our competitors offer
dine-in, carry-out, catering, and delivery services. Among
our main competitors are a number of multi-unit, multi-
market Mexican food or burrito restaurant concepts, some
of which are expanding nationally. Unlike Chipotle, a
number of our competitors grow through franchising.

Some of our competitors have formats that might resemble
ours, and many competitors are moving towards higher
quality food to compete with us. A number of these
competitors have sought to differentiate themselves with a
focus that overlaps with many facets of our Food With
Integrity mission. Additionally, several of our competitors
compete by offering menu items that are specifically
identified as lower in fat, carbohydrates, or calories or
otherwise better for customers, or targeted at particular
dietary preferences. Many of our competitors in the fast-
casual and quick-service segment of the restaurant
industry also emphasize lower-cost, “value meal” menu
options, a strategy we do not currently pursue.

Moreover, we may also compete with companies outside
the fast-casual, quick-service, and casual dining segments
of the restaurant industry. For example, competitive
pressures can come from deli sections and in-store cafés of
major grocery store chains, including those targeted at
customers who seek higher-quality food, as well as from
convenience stores, cafeterias, and other dining outlets.
These competitors may have, among other things, a more
diverse menu, lower operating costs, better locations,
better facilities, better management, more effective
marketing, and more efficient operations than we do. For
more information, see “Risks Related to Operating in the
Restaurant Industry — Competition could adversely affect
us” in Item 1A. “Risk Factors.”

We believe we are well-positioned versus many of our
competitors given current consumer trends, including
increasing awareness and concern among consumers about
what they eat and how it is prepared. We also believe that
we’re known for our focus on having teams of top-
performing employees using classic cooking techniques to
prepare food made from high-quality ingredients in an open
restaurant kitchen — resulting in delicious food — as well as
our commitment to “Food With Integrity.” We think this
unique combination adds up to an excellent customer
experience in our restaurants, which we believe represents
a significant competitive advantage in the segment in which
we operate. However, we will need to re-establish customer
trust in light of the food safety incidents that negatively
impacted us beginning in the fourth quarter of 2015, and
doing so in the competitive environment in which we

8 2015 Annual Report

operate will be one of our key challenges in 2016 and
beyond.

Restaurant Site Selection
We believe site selection is critical to our success and thus
we devote substantial time and effort to evaluating each
potential location. Our site selection process is led by our
internal team of real estate managers and also includes the
use of external real estate brokers with expertise in specific
markets. Locations proposed by real estate managers are
reviewed by development management as part of a formal
site ride, as well as in a written real estate package. We
study the surrounding trade area, demographic and
business information within that area, and available
information on competitors and other restaurants. Based
on this analysis, including utilization of predictive modeling
using proprietary formulas, we determine projected sales
and targeted return on investment. We have been
successful in a number of different types of locations, such
as in-line or end-cap locations in strip or power centers, in
regional malls and downtown business districts, free-
standing buildings, food courts, outlet centers, airports,
military bases and train stations.

ShopHouse Southeast Asian Kitchen and
Pizzeria Locale
We believe that the fundamental principles on which our
restaurants are based — finding the very best sustainably
raised ingredients, prepared and cooked using classical
methods in front of the customer, and served in an
interactive format by special people dedicated to providing
a great dining experience — can be adapted to cuisines
other than the food we serve at Chipotle.

In order to see how our model works when we use different
ingredients and a different style of food, we opened our
first ShopHouse Southeast Asian Kitchen during 2011 and
we now have a total of 13 ShopHouse restaurants.
ShopHouse serves a menu that, like at Chipotle, is focused;
main dishes consist of rice or noodle bowls made with
steak, chicken, meatballs made with pork and chicken, or
tofu. Further, during 2013, we invested in a consolidated
entity that now owns and operates three Pizzeria Locale
restaurants, a fast casual pizza concept serving a menu
that includes classic pizzas and salads, from a selection of
high-quality ingredients.

We expect our openings in 2016 to include a small number
of ShopHouse and Pizzeria Locale restaurants, with our
immediate restaurant expansion focus remaining on
thoughtfully growing the Chipotle brand.

PART I
(continued)

Information Systems
We use a variety of applications and systems to securely
manage the flow of information within each restaurant, and
within our centralized corporate infrastructure. The
services available within our systems and applications
include restaurant operations, supply chain, inventory,
scheduling, training, human capital management, financial
tools, and data protection services. The
restaurant structure is based primarily on a point-of-sales
system that operates locally at the restaurant and is
integrated with other functions necessary to restaurant
operations. It records sales transactions, receives out of
store orders, and authorizes, batches, and transmits credit
card transactions. The system also allows employees to
enter time clock information and to produce a variety
of management reports. Select information that is captured
from this system at each restaurant is collected in the
central corporate infrastructure, which enables
management to continually monitor operating results.

We will continue to invest in our applications and systems
to support our continued expansion. See “General Business
Risks — We may be harmed by security risks we face in
connection with our electronic processing and transmission
of confidential customer and employee information” in
Item 1A. “Risk Factors,” for a discussion of risks associated
with our information systems.

Employees
As of December 31, 2015, we had about 59,330 employees,
including about 5,100 salaried employees and about 54,230
hourly employees. None of our employees are unionized or
covered by a collective bargaining agreement.

Seasonality
Seasonal factors cause our profitability to fluctuate from
quarter to quarter. Historically, our average daily
restaurant sales and profits are lower in the first and fourth
quarters due, in part, to the holiday season and because
fewer people eat out during periods of inclement weather
(the winter months) than during periods of mild or warm
weather (the spring, summer and fall months). Other
factors also have a seasonal effect on our results. For
example, restaurants located near colleges and universities
generally do more business during the academic year.
Seasonal factors, however, might be moderated or
outweighed by other factors that may influence our
quarterly results, such as the adverse publicity that we saw
during 2015 around food-borne illness incidents associated
with our restaurants, as well as fluctuations in food or
packaging costs or the timing of menu price increases.

Our Intellectual Property and Trademarks
“Chipotle,” “Chipotle Mexican Grill,” “Unburritable,” “Food
With Integrity,” “Fresh Is Not Enough, Anymore,” “The
Gourmet Restaurant Where You Eat With Your Hands,”
“Responsibly Raised,” “ShopHouse” and a number of
related designs and logos are U.S. registered trademarks of
Chipotle. We have filed trademark applications for a
number of other marks in the U.S. In addition to our U.S.
registrations, we have registered trademarks for “Chipotle”
and a number of other marks in Canada, the European
Union and various other countries, and have filed
trademark applications for “Chipotle Mexican Grill,”
“Chipotle” and a number of other marks in various
countries as well.

We also believe that the design of our restaurants is our
proprietary trade dress. From time to time we have taken
action against other restaurants that we believe are
misappropriating our trademarks, restaurant designs or
advertising. Although our policy is to protect and defend
vigorously our rights to our intellectual property, we may
not be able to adequately protect our intellectual property,
which could harm the value of our brand and adversely
affect our business.

Available Information
We maintain a website at www.chipotle.com, including an
investor relations section at ir.chipotle.com in which we
routinely post important information, such as webcasts of
quarterly earnings calls and other investor events in which
we participate or host, and any related materials. Our Code
of Conduct is also available in this section of our website.
You may access our annual reports on Form 10-K, quarterly
reports on Form 10-Q, current reports on Form 8-K and
amendments to those reports, as well as other reports
relating to us that are filed with or furnished to the SEC,
free of charge in the investor relations section of our
website as soon as reasonably practicable after such
material is electronically filed with or furnished to the SEC.
The public may also read and copy materials we file with
the SEC at the SEC’s Public Reference Room, which is
located at 100 F Street, NE, Room 1580, Washington, DC
20549. You can obtain information on the operation of the
Public Reference Room by calling the SEC at 1-800-SEC-
0330. The SEC also maintains a website that contains
reports, proxy and information statements and other
information regarding issuers that file electronically with
the SEC at www.sec.gov.

The contents of the websites mentioned above are not
incorporated into and should not be considered a part of
this report. The references to the URLs for these websites
are intended to be inactive textual references only.

2015 Annual Report 9

PART I
(continued)

ITEM 1A. RISK FACTORS
Risks Related to Food Safety Incidents that
Occurred During 2015

Our system-wide restaurant sales were adversely
impacted beginning in the fourth quarter of 2015 by
food safety incidents associated with our
restaurants, and we may not be able to regain lost
sales.
During late October and early November 2015, illnesses
caused by E. coli bacteria were connected to a number of
our restaurants, initially in Washington and Oregon, and
subsequently to small numbers of our restaurants in as
many as 12 other states. As a result of these reported
illnesses and related restaurant closures for remediation,
our company-wide sales were adversely impacted, with
significant declines in our comparable restaurant sales in
the days immediately following announcements related to
the incidents. During the week of December 7, 2015, an
unrelated incident involving norovirus was reported at a
Chipotle restaurant in Brighton, Massachusetts, which
worsened the adverse financial and operating impacts we
experienced from the earlier E. coli incident. As a result,
comparable restaurant sales (which represent the change
in period-over-period sales for restaurants beginning in
their 13th full month of operations) declined 14.6% for the
fourth quarter of 2015, including a 30% decline in
December 2015. Subsequent announcements and publicity
regarding food safety incidents in our restaurants and the
related criminal investigation described in Note 10.
“Commitments and Contingencies” in our consolidated
financial statements included in Item 8. “Financial
Statements and Supplementary Data” had an additional
negative impact on our sales trends, with comparable
restaurant sales declining over 36% in January 2016.

We believe the impact of these incidents on our sales has
been exacerbated in part by the high expectations many
customers have for us as a result of our Food With Integrity
mission, and our failure to meet those expectations may
make recovery more difficult for us. Additionally, the
significant amount of media coverage regarding these
incidents and the impact of social media (which was not in
existence during many past food safety incidents involving
other restaurant chains) in increasing the awareness of
these incidents may also negatively impact our ability to
recover from these incidents. As a result of the foregoing
factors, it may take longer for our sales, and customer
perception of our brand, to recover than has been the case
during past food safety incidents associated with other
restaurant chains, and our sales may not recover at all.
Even if we are able to regain lost customers, we may not

10 2015 Annual Report

recover to the same average restaurant sales we were
achieving prior to the fourth quarter of 2015. We define
average restaurant sales as the average trailing 12-month
sales for restaurants in operation for at least 12 full
calendar months.

In an effort to invite customers back into our restaurants,
we are planning a number of marketing and promotional
activities beginning in the first quarter of 2016, including
distributing a large number of promotional offers for free
or discounted food. The costs associated with these and
other marketing activities will negatively impact our
profitability. Additionally, these activities may not entice
customers to visit our restaurants, and even if they do they
may not result in customers returning for subsequent visits,
and therefore may not be successful in helping us restore
lost sales.

Declines in comparable restaurant sales have a significant
adverse impact on our profitability, as described further
under “Risks Related to our Growth Strategy and Future
Expansion — Our sales and profitability will be adversely
affected if comparable restaurant sales continue to decline
or otherwise fail to meet expectations in the future.”

Changes we have made in our operations, or that we
make in the future, to further enhance the safety of
the food we serve will adversely impact our
financial performance and may negatively impact
customer perception of our brand.
As a result of the food safety incidents associated with our
restaurants during 2015, we have implemented a number of
enhancements to our food safety protocols, and intend to
make additional enhancements, to ensure that our food is
as safe as it can be. Many of our new procedures, which go
beyond the industry-standard food safety practices that we
were previously following, will increase the cost of some
ingredients or the amount of labor required to prepare and
serve our food. If we aren’t able to increase sales to offset
the increased costs resulting from these changes, our
margins will fall well short of levels we have historically
achieved. Even if we were to restore sales to levels we were
achieving prior to the food safety incidents, the increased
costs from these changes will result in lower margins than
we were able to achieve in the past.

Additionally, some of the enhanced food safety procedures
we have introduced or may introduce in the future rely on
increased use of centralized food preparation, additional in-
restaurant preparation steps, or new ingredients, some or
all of which may be inconsistent with previous customer
perceptions of our restaurant operations. To the extent

PART I
(continued)

customers perceive any of these developments as a move
away from our Food With Integrity strategy and/or towards
a more traditional fast food experience, our ability to win
back customers may be adversely impacted and our sales
may decline or recover more slowly than they otherwise
would have.

Regulatory actions and litigation related to food
safety incidents that impacted us beginning in the
fourth quarter of 2015 may adversely impact us.
We are facing ongoing government investigations into the
food safety incidents that occurred in 2015, including the
criminal investigation described in Note 10. “Commitments
and Contingencies” in our consolidated financial
statements included in Item 8. “Financial Statements and
Supplementary Data.” We also have received numerous
claims from customers who were or claim to have been
impacted by these incidents, and a number of those
claimants have filed lawsuits against us. We are
cooperating in the government investigations and with
many of the customers impacted by these incidents, but will
incur significant legal and other costs in doing so. We have
also been sued in a shareholder class action lawsuit in
connection with the decline in our stock price in the wake of
the food safety incidents, and defending this lawsuit will
subject us to significant legal expense. Additionally, the
liabilities from customer claims and related litigation
expenses may be greater than we anticipate due to the
uncertainties inherent in litigation. All of these costs,
liabilities and expenses will negatively impact our operating
results. Moreover, publicity regarding any legal proceedings
related to food safety incidents may increase or prolong
consumer awareness of the incidents or otherwise
negatively impact perceptions of our brand, which may
hamper our ability to regain lost sales or attract new
customers to our restaurants.

Any further instances of food-borne or localized
illnesses associated with our restaurants would
result in increased negative publicity and further
adverse impact on customer perceptions of our
brand, which would likely result in further declines
in our sales.
Because of customer perceptions about our restaurants
and brand in the wake of the food safety incidents
described above, any future occurrence of food-borne
illness associated with our restaurants would likely have an
even more significant negative impact on our sales and our
ability to regain customers. Although we have followed
industry standard food safety protocols in the past and are
further enhancing our food safety procedures to ensure
that our food is as safe as it can be, we may still be at a

higher risk for food-borne illness occurrences than some
competitors due to our greater use of fresh, unprocessed
produce and meats, our reliance on employees cooking with
traditional methods rather than automation, and our
avoiding frozen ingredients. And in any event, no food
safety protocols can completely eliminate the risk of food-
borne illness in any restaurant, so our enhanced food
safety protocols may not be successful in preventing a
food-borne illness incident in the future. The risk of
illnesses associated with our food might also increase in
connection with an expansion of our catering business or
other situations in which our food is served in conditions we
cannot control. Even if food-borne illnesses arise from
conditions outside of our control, the negative impact from
any such illnesses is likely to be significant.

Risks Related to our Growth Strategy and
Future Expansion

Our sales and profitability will be further adversely
affected if comparable restaurant sales continue to
decline or otherwise fail to meet expectations in the
future.
While future sales growth will depend to an extent on our
opening new restaurants, changes in comparable
restaurant sales also affect our sales growth and will
continue to be a critical factor affecting our profitability.
This is because the profit margin on incremental
comparable restaurant sales is generally higher as a result
of comparable restaurant sales increases increasing the
sales base over which fixed costs are spread. Conversely,
declines in comparable restaurant sales, as we have seen
since November 2015 as a result of the food safety
incidents discussed elsewhere in this report, have a
significant adverse effect on profitability due to the loss of
the positive impact on profit margins associated with
comparable restaurant sales increases.

Our ability to increase comparable restaurant sales
depends on many factors, including:

• perceptions of the Chipotle brand and the safety and

quality of our food;

• competition, especially from an increasing number of

competitors in the fast casual segment of the
restaurant industry and from other restaurant concepts
whose strategies overlap with elements of our Food
With Integrity philosophy;

• executing our strategies effectively, including our

development strategy, our marketing and branding
strategies, our initiatives to increase the speed at which
our crews serve each customer, expanded use of online
and other electronic ordering, increasing sales from our

2015 Annual Report

11

PART I
(continued)

catering options, and new menu items, each of which we
may not be able to accomplish or which may not have
the impact we expect;

• changes in consumer preferences and discretionary

spending, including weaker consumer spending during
periods of economic difficulty or uncertainty;

• initial sales performance of new restaurants, and the

impact of new Chipotle restaurants in the event
customers who frequent one of our restaurants begin to
visit one of our new restaurants instead, as further
described below under “— Our new restaurants, once
opened, may not be profitable, and may adversely
impact the sales of our existing restaurants”;

• our ability to increase menu prices without adversely

impacting transaction counts to such a degree that the
impact from lower transactions equals or exceeds the
benefit of the menu price increase and without “trade
down” by customers or other reduction in average
check in response to price increases;

• weather, road construction and other factors limiting

access to our restaurants; and

• changes in government regulation that may impact

customer perceptions of our food, including initiatives
regarding menu labeling and marketing claims about the
origin or makeup of some of the ingredients we serve.

A number of these factors are beyond our control. As a
result, it is possible that changes in our comparable
restaurant sales will continue to be negative or that we
otherwise will not achieve our targeted or expected
comparable restaurant sales.

Past declines in the rate of our comparable restaurant sales
growth have significantly impacted our stock price. For
example, beginning in the second quarter of 2015, prior to
which we had reported five consecutive quarters of double-
digit comparable restaurant sales increases, our
comparable restaurant sales increases decelerated and
following our reporting comparable restaurant sales
increases of 2.6% for the third quarter of 2015, the price of
our stock declined significantly. This included a decline of
nearly 8% over the three trading days immediately
following the report. Even the expectation of declining
comparable restaurant sales increases has had a significant
impact on our stock price in the past. For example, when we
announced in October 2014 that we expected comparable
restaurant sales for 2015 in the low to mid-single digit
range (as opposed to the double-digit comparable
restaurant sales increases we reported for the third quarter
of 2014), the price of our common stock declined nearly 7%
on the following trading day. Any future deceleration in or
failure to meet market expectations for our comparable

12 2015 Annual Report

restaurant sales increases would likely result in another
significant decline in the price of our common stock.

Increasing our sales and profitability depends
substantially on our ability to open new restaurants
in sites and on terms attractive to us, which is
subject to many unpredictable factors.
We had 2,010 restaurants in operation as of December 31,
2015. We plan to increase the number of our restaurants
significantly, and plan to open between 220 and 235 new
restaurants in 2016. However, we have in the past
experienced delays in opening some restaurants and that
could happen again as a result of any one or more of the
following factors:

• our potential inability to locate and secure new

restaurant sites in locations that we believe to be
attractive;

• obstacles to hiring and training qualified operating

personnel in the local market;

• difficulty managing construction and development costs
of new restaurants at affordable levels, particularly in
competitive markets and when real estate development
activity is robust;

• delay or cancellation of new site development by
developers and landlords, which may become
increasingly common during periods of economic
uncertainty or tight credit;

• difficulty ramping up the growth of our international

business or new restaurant concepts, including for the
reasons described below under “— Our expansion into
international markets may present increased risks due
to lower customer awareness of our brand, our
unfamiliarity with those markets and other factors” and
“— ShopHouse Southeast Asian Kitchen, Pizzeria Locale
and other new restaurant concepts may not contribute
to our growth”;

• difficulty negotiating leases with acceptable terms;
• any shortages of construction labor or materials;
• lack of availability of, or inability to obtain, adequate

supplies of ingredients that meet our quality standards;

• failures or delays in securing required governmental
approvals (including construction, parking and other
permits); and

• the impact of inclement weather, natural disasters and

other calamities.

One of our biggest challenges in opening new restaurants is
staffing. We seek to hire only top-performing employees
and to promote general managers from our crew, which
may make it more difficult for us to staff all the restaurants
we intend to open. Constraints on our hiring new
employees are described further below under “Risks

PART I
(continued)

Related to Operating in the Restaurant Industry — Our
business could be adversely affected by increased labor
costs or difficulties in finding the right employees for our
restaurants and the right field leaders.”

Another significant challenge is locating and securing an
adequate supply of suitable new restaurant sites.
Competition for suitable new restaurant sites in our target
markets can be intense, and development and leasing costs
are increasing, particularly for urban locations. These
factors could negatively impact our ability to manage our
occupancy costs, which may adversely impact our
profitability. In addition, any of these factors may be
exacerbated by economic factors, which may result in
developers and contractors seeing increased demand and
therefore driving our construction and leasing costs up.

Any decision to delay or forego a significant number of new
restaurant openings, or our inability to open the number of
new restaurants we plan, due to any of the reasons set
forth above could materially and adversely affect our
growth strategy and our expected results. Moreover, as we
open and operate more restaurants our rate of expansion
relative to the size of our existing restaurant base will
decline, which will make it increasingly difficult to achieve
levels of sales and profitability growth that we have seen in
the past.

Our progress in opening new restaurants from quarter to
quarter may also occur at an uneven rate, which may result
in quarterly sales and profit growth falling short of market
expectations in some periods. Similarly, our growth
strategy and the substantial investment associated with the
development of each new restaurant (as well as the impact
of our new restaurants on the sales of our existing
restaurants) may cause our operating results to fluctuate
and be unpredictable or adversely affect our profits.

Our new restaurants, once opened, may not be
profitable, and may adversely impact the sales of
our existing restaurants.
Historically, many of our new restaurants have opened with
an initial ramp-up period typically lasting 24 months or
more, during which they generated sales and income below
the levels at which we expect them to normalize. This is in
part due to the time it takes to build a customer base in a
new area, and a larger proportion of our recent openings
being in higher rent sites than we have historically
targeted. It may also be difficult for us to attract a
customer base if we are not able to staff our restaurants
with employees who perform to our high standards. If we
are unable to build the customer base that we expect for

new restaurant locations or overcome the higher fixed
costs associated with new restaurant locations, new
restaurants may not have similar results as our existing
restaurants and may not be profitable. New restaurant
sales volumes have been negatively impacted by the recent
food safety issues described elsewhere in this report. The
negative impact has been of similar magnitude to the
impact we have seen on comparable restaurant sales, and
as a result, new restaurant sales may have a larger adverse
impact on our results than they have in the past.

Moreover, our new restaurant development activity has
broadened recently to incorporate trade areas or
restaurant sites in which we have little or no prior
experience, including smaller or more economically mixed
communities, highway sites, outlet centers, and restaurants
in airports, food courts, or on military sites. The risks
relating to building a customer base and managing
development and operating costs may be more significant
in some or all of these types of trade areas or restaurant
sites, which could have an unexpected negative impact on
our new restaurant operating results. In addition, in the
event we are not able to contain increases in our average
restaurant development costs, which could result from
inflation, an increase in the proportion of higher cost
locations, project mismanagement or other reasons, our
new restaurant locations could also result in decreased
profitability.

We have also opened restaurants in nearly all major
metropolitan areas across the U.S. New restaurants opened
in existing markets may adversely impact sales in
previously-opened restaurants in the same market as
customers who frequent our established restaurants begin
to visit a newly-opened restaurant instead. This impact
could worsen as we open additional restaurants, and could
make it more difficult for us to increase comparable
restaurant sales and profitability. Existing restaurants
could also make it more difficult to build the customer base
for newly-opened restaurants in the same market.

Our expansion into international markets may
present increased risks due to lower customer
awareness of our brand, our unfamiliarity with those
markets and other factors.
In 2008 we opened our first restaurant outside the U.S., in
Toronto, Canada. In 2010 we opened our first restaurant in
the United Kingdom, in London; in 2012 we opened our first
restaurant in France, in Paris; and in 2013 we opened our
first restaurant in Germany, in Frankfurt. As of
December 31, 2015, 23 of our restaurants were located
outside of the U.S. As a result of our small number of

2015 Annual Report

13

PART I
(continued)

restaurants outside the U.S. and the relatively short time
we have been operating those restaurants, we have lower
brand awareness, and less operating experience in these
markets and our average restaurant sales and/or
transaction counts may be lower in these markets than in
the U.S. The markets in which we’ve opened restaurants
outside the U.S., and any additional new markets we enter
outside the U.S. in the future, have different competitive
conditions, consumer tastes and discretionary spending
patterns than our U.S. markets. As a result, new
restaurants outside the U.S. may be less successful than
restaurants in our existing markets. Specifically, due to
lower consumer familiarity with the Chipotle brand,
differences in customer tastes or spending patterns, or for
other reasons, sales at restaurants opened outside the U.S.
may take longer to ramp up and reach expected sales and
profit levels, and may never do so, thereby affecting our
overall growth and profitability. We have also seen some
deterioration in sales trends at our international locations
since late 2015, which we believe may be attributable to
expanding awareness of the food-borne illness incidents
described elsewhere in this report, and those trends may
worsen as awareness of the incidents further expands. To
build brand awareness in international markets, we may
need to make greater investments in advertising and
promotional activity than we originally planned, which
could negatively impact the profitability of our operations
in those markets.

We may also find it more difficult in international markets
to hire, motivate and keep qualified employees who can
project our vision, passion and culture, and labor costs may
be higher in international markets due to increased
regulation or local market conditions. In addition,
restaurants outside the U.S. have had higher construction,
occupancy and food costs than restaurants in existing
markets, and we may have difficulty finding reliable
suppliers or distributors or ones that can provide us, either
initially or over time, with adequate supplies of ingredients
meeting our quality standards. Markets outside the U.S.
may also have regulatory differences with the U.S. with
which we are not familiar, or that subject us to significant
additional expense or to which we are not able to
successfully adapt, which may have a particularly adverse
impact on our sales or profitability in those markets and
could adversely impact our overall results. Our overall
results may also be negatively affected by currency risk on
the transactions in other currencies and translation
adjustments resulting from the conversion of our
international financial results into the U.S. dollar.

14 2015 Annual Report

ShopHouse Southeast Asian Kitchen, Pizzeria
Locale and other new restaurant concepts may not
contribute to our growth.
We believe that the fundamental principles on which
Chipotle restaurants are based—finding the very best
sustainably raised ingredients, prepared and cooked using
classical methods in front of the customer, and served in an
interactive format by special people dedicated to providing
a great dining experience—can be adapted to cuisines other
than the food we serve at Chipotle. In order to see how our
model works when we use different ingredients and a
different style of food, we opened ShopHouse Southeast
Asian Kitchen during 2011 and now have a total of
13 ShopHouse restaurants, in and around Washington D.C.,
Los Angeles and Chicago. We also have a majority
ownership interest in a company operating three fast
casual Pizzeria Locale restaurants in Denver, Colorado, and
Kansas City, Missouri and we plan to assist with the further
expansion of Pizzeria Locale in the future. ShopHouse and
Pizzeria Locale are new brands and they have lower brand
awareness, lower sales and less operating experience than
most Chipotle restaurants, and may not achieve the same
restaurant economics as Chipotle restaurants. We have also
explored investments in additional restaurant concepts,
which also would be newer brands that may not achieve the
same success as Chipotle. Notwithstanding our opening of
ShopHouse, investment in Pizzeria Locale, and exploration
of other restaurant brand opportunities, our immediate
focus will remain on thoughtfully growing the Chipotle
brand. As a result, we do not expect ShopHouse, Pizzeria
Locale or other concepts to contribute to our growth in a
meaningful way for at least the next several years. We may
also determine not to move forward with any further
expansion of ShopHouse or Pizzeria Locale or to invest in
other restaurant concepts. These decisions would each limit
our overall growth over the long term as well. Additionally,
expansion of ShopHouse or Pizzeria Locale or investments
in other restaurant concepts might distract our
management, which could have an adverse impact on our
core Chipotle business.

Our failure to manage our growth effectively could
harm our business and operating results.
As described elsewhere in this report, our plans call for a
significant number of new restaurants. Our existing
restaurant management systems, financial and
management controls, information systems and personnel
may be inadequate to support our expansion. Managing our
growth effectively will require us to continue to enhance
these systems, procedures and controls and to hire, train
and retain general managers, crew and corporate staff. We
also are continuing to attempt to improve our field

PART I
(continued)

management in an effort to develop additional top-
performing general managers more quickly. We may not
respond quickly enough to the changing demands that our
expansion will impose on management, crew and existing
infrastructure, and changes to our operating structure may
result in increased costs or inefficiencies that we cannot
currently anticipate. Changes as we grow may have a
negative impact on the operation of our restaurants, and
cost increases resulting from our inability to effectively
manage our growth could adversely impact our
profitability. We also place a lot of importance on our
culture, which we believe has been an important
contributor to our success. As we grow, we may have
difficulty maintaining our culture or adapting it sufficiently
to meet the needs of our operations. Our failure to foster
and maintain our corporate culture could also harm our
business and operating results.

Risks Related to Operating in the Restaurant
Industry

Our business could be adversely affected by
increased labor costs or difficulties in finding the
right employees for our restaurants and the right
field leaders.
Labor is a primary component of our operating costs, and
we believe good managers and crew are a key part of our
success. We devote significant resources to recruiting and
training our general managers and crew. Increased labor
costs due to factors like additional taxes or requirements to
incur additional employee benefits costs, including the
requirements of the Patient Protection and Affordable Care
Act, or the Affordable Care Act, (discussed further under
“Regulatory and Legal Risks — The effect of recent changes
to U.S. healthcare laws may increase our healthcare costs
and negatively impact our financial results,”), as well as
competition and labor market pressures, increased
minimum wage requirements, paid sick leave or vacation
accrual mandates, and any changes in our restaurant
staffing structure would adversely impact our operating
costs. Our success also depends in part on the energy and
skills of our employees and our ability to hire, motivate and
keep qualified employees, especially general managers and
crew members. As we grow, we believe we will need to
promote or hire additional top-performing field leaders to
ensure we hire and motivate good managers and crew, and
it may be difficult to identify and keep those field leaders.
Our failure to find and keep enough employees who are a
good fit with our culture could delay planned restaurant
openings, result in higher employee turnover or erode our
employee and restaurant cultures, any of which could have
a material adverse effect on our business and results of
operations. Restaurant operators have traditionally

experienced relatively high employee turnover rates. Any
increase in our turnover rates for managers or crew could
be costly and could negatively impact our operations.
Moreover, if our managers do not schedule our restaurant
crews efficiently, our restaurants may be overstaffed at
some times, which adversely impacts our labor costs as a
percentage of revenue, decreasing our operating margins.
Efficient staffing may be more challenging in 2016 due to
the uncertainty in sales trends created by the food-borne
illness incidents described elsewhere in this report.

Various states in which we operate are considering or have
already adopted new immigration laws, and the U.S.
Congress and Department of Homeland Security from time
to time consider or implement changes to Federal
immigration laws, regulations or enforcement programs as
well. Changes in immigration or work authorization laws
may increase our obligations for compliance and oversight,
which could subject us to additional costs and make our
hiring process more cumbersome, or reduce the availability
of potential employees. Although we require all workers to
provide us with government-specified documentation
evidencing their employment eligibility, some of our
employees may, without our knowledge, be unauthorized
workers. We currently participate in the “E-Verify”
program, an Internet-based, free program run by the U.S.
government, to verify employment eligibility for all
employees throughout our company. However, use of
E-Verify does not guarantee that we will properly identify
all applicants who are ineligible for employment.
Unauthorized workers may subject us to fines or penalties,
and we could experience adverse publicity that negatively
impacts our brand and may make it more difficult to hire
and keep qualified employees. For example, following an
audit by the Department of Homeland Security of the work
authorization documents of our restaurant employees in
Minnesota during 2010, we lost approximately
450 employees, resulting in a temporary increase in labor
costs and disruption of our operations, including slower
throughput, as we trained new employees, as well as some
degree of negative publicity. The resulting broad-based civil
and criminal investigations by the U.S. Attorney for the
District of Columbia and U.S. Securities and Exchange
Commission of our compliance with work authorization
requirements and related disclosures and statements may
be ongoing. See Note 10. “Commitments and
Contingencies” in our consolidated financial statements
included in Item 8. “Financial Statements and
Supplementary Data.” Termination of a significant number
of employees in specific markets or across our company
due to work authorization or other regulatory issues would
disrupt our operations including slowing our throughput,

2015 Annual Report

15

PART I
(continued)

and could also cause additional adverse publicity and
temporary increases in our labor costs as we train new
employees. We could also become subject to fines,
penalties and other costs related to claims that we did not
fully comply with all recordkeeping obligations of federal
and state immigration compliance laws. Our reputation and
financial performance may be materially harmed as a result
of any of these factors.

Because we do not franchise, risks associated with hiring
and maintaining a large workforce, including increases in
wage rates or the cost of employee benefits, compliance
with laws and regulations related to the hiring, payment
and termination of employees, and employee-related
litigation, may be more pronounced for us than for
restaurant companies at which some or all of these risks
are borne by franchisees or other operating contractors.

Changes in food and supply costs could adversely
affect our results of operations.
Our profitability depends in part on our ability to anticipate
and react to changes in food and supply costs. Like all
restaurant companies, we are susceptible to increases in
food costs as a result of factors beyond our control, such as
general economic conditions, seasonal fluctuations,
weather conditions, global demand, food safety concerns,
generalized infectious diseases, fluctuations of the U.S.
dollar, product recalls and government regulations. The
cost of many basic foods for humans and animals, including
corn, wheat, rice and cooking oils, has increased markedly
in some years, resulting in upward pricing pressures on
almost all of our raw ingredients including chicken, beef,
tortillas and rice, increasing our food costs. Food prices for
a number of our key ingredients escalated markedly at
various points during 2014 and 2015 and there could be
additional pricing pressure on key ingredients during 2016.
Costs will increase from the enhanced food safety
procedures described elsewhere in this report, and as a
result we expect that food costs as a percentage of
revenue in 2016 will increase compared to the full year
2015.

We could also be adversely impacted by price increases
specific to meats raised in accordance with our
sustainability and animal welfare criteria or other food
items we buy as part of our Food With Integrity focus, the
markets for which are generally smaller and more
concentrated than the markets for food products that are
conventionally raised and grown. Weather related issues,
such as freezes or drought, may also lead to temporary
spikes in the prices of some ingredients such as produce or
meats. For instance, drought conditions in parts of the U.S.

16 2015 Annual Report

resulted in significant increases in beef prices during 2014
and 2015. Increasing weather volatility or other long-term
changes in global weather patterns, including any changes
associated with global climate change, could have a
significant impact on the price or availability of some of our
ingredients. Any increase in the prices of the ingredients
most critical to our menu, such as chicken, beef, cheese,
avocados, beans, rice, tomatoes and pork, would adversely
affect our operating results. Alternatively, in the event of
cost increases with respect to one or more of our raw
ingredients, we may choose to temporarily suspend serving
menu items, such as guacamole or one or more of our
salsas, rather than paying the increased cost for the
ingredients. Any such changes to our available menu may
negatively impact our restaurant traffic and comparable
restaurant sales, and could also have an adverse impact on
our brand.

Competition could adversely affect us.
The fast-casual, quick-service and casual dining segments
of the restaurant industry are highly competitive with
respect to, among other things, taste, price, food quality
and presentation, service, location, brand reputation, and
the ambience and condition of each restaurant. Our
competition includes a variety of restaurants in each of
these segments, including locally owned restaurants and
national and regional chains. Many of our competitors offer
dine-in, carry-out and delivery services. Many of our
competitors have existed longer than we have and may
have a more established market presence with substantially
greater financial, marketing, personnel and other resources
than we have. Among our main competitors are a number
of multi-unit, multi-market Mexican food or burrito
restaurant concepts, some of which are expanding
nationally. Some of these competitors and other fast casual
concepts have sought to duplicate various elements of our
business operations, and more chains may copy us to
varying degrees in the future. Additionally, our newer
concepts, ShopHouse Southeast Asian Kitchen and Pizzeria
Locale, operate in markets in which there are numerous
competitors, including a number of large and well-known
brands. A number of other companies or individuals in the
restaurant industry have recently opened or invested in
fast-casual pizza concepts. In addition, our strategy
includes opening additional restaurants in existing markets,
and as we do so sales may decline in our previously-opened
restaurants as customers who frequent our established
restaurants begin to visit a newly-opened restaurant
instead.

Several of our competitors compete by offering menu items
that are specifically identified as low in carbohydrates,

PART I
(continued)

better for customers or otherwise targeted at particular
consumer preferences. Many of our competitors in the fast-
casual and quick-service segments of the restaurant
industry also emphasize lower-cost, “value meal” menu
options, a strategy we do not currently pursue. Our sales
may be adversely affected by these products and price
competition.

Moreover, we may also compete with companies outside
the fast casual and quick service and casual dining
segments of the restaurant industry. For example,
competitive pressures can come from deli sections and in-
store cafés of several major grocery store chains, including
those targeted at customers who want higher-quality food,
as well as from convenience stores and other dining
outlets. These competitors may have, among other things,
a more diverse menu, lower operating costs, better
locations, better facilities, better management, more
effective marketing and more efficient operations than we
have.

Any of these competitive factors may adversely affect us
and reduce our sales and profits.

Instances of food-borne illnesses could adversely
affect customer perceptions of, or the price or
availability of, ingredients we use to prepare our
food, which may adversely impact our sales.
Past reports linking nationwide or regional incidents of
food-borne illnesses such as salmonella, E. coli, hepatitis A,
lysteria or norovirus to certain produce items have caused
us to temporarily suspend serving some ingredients in our
foods or to otherwise alter our menu, and have resulted in
consumers avoiding certain products for a period of time.
Similarly, outbreaks of avian flu, incidents of “mad cow”
disease, or similar concerns have also caused consumers to
avoid any products that are, or are suspected of being,
affected. These problems, and injuries caused by food
tampering have had in the past, and could have in the
future, an adverse effect on the price and availability of
affected ingredients. A decrease in customer traffic as a
result of these health concerns or negative publicity, or as
a result of a change in our menu or dining experience or a
temporary closure of any of our restaurants, would further
adversely impact our restaurant sales and profitability. In
addition, if we react to these problems by changing our
menu or other key aspects of the Chipotle experience, we
may lose customers who do not accept those changes, and
may not be able to attract enough new customers to
generate sufficient revenue to make our restaurants
profitable. Customers may also shift away from us if we
choose to pass along to consumers any higher ingredient or

operating costs resulting from supply problems or
operational changes associated with incidents of food-
borne illnesses, which would also have a negative impact on
our sales and profitability.

Failure to receive frequent deliveries of higher-
quality food ingredients and other supplies meeting
our specifications could harm our operations.
Our ability to maintain our menu depends in part on our
ability to acquire ingredients that meet our specifications
from reliable suppliers. Shortages or interruptions in the
supply of ingredients caused by unanticipated demand,
problems in production or distribution, food contamination
(which we may detect more frequently under the high-
resolution testing protocols we’ve recently introduced),
inclement weather, a supplier ceasing operations or
deciding not to follow our required protocols, or other
conditions could adversely affect the availability, quality
and cost of our ingredients, which could harm our
operations. In particular, shortages of one or more of our
menu items could force our restaurants to remove items
from their menus, which may result in customers choosing
to eat elsewhere. If that happens, our affected restaurants
could experience significant reductions in sales during the
menu item shortage, and potentially thereafter if
customers do not return to us after the shortage is
resolved. Our focus on a limited menu would make the
consequences of a shortage of a key ingredient more
severe than at other restaurants.

We have almost no long-term contracts with suppliers, and
we have relied largely on a third party distribution network
with a limited number of distribution partners. If any of our
distributors or suppliers performs inadequately, or our
distribution or supply relationships are disrupted for any
reason, the risk of ingredient shortages may increase and
our business, financial condition, results of operations or
cash flows could be adversely affected. We currently
depend on a limited number of suppliers for some of our
key ingredients, including beef, pork, chicken, tofu, beans,
rice, sour cream, cheese, and tortillas. Due to the unique
nature of the products we receive from our Food With
Integrity suppliers and as described in more detail below
under “Risks Related to Our Unique Business Strategy — Our
Food With Integrity philosophy subjects us to risks,” these
suppliers could be more difficult to replace if we were no
longer able to rely on them. If we have to seek new
suppliers and service providers we may be subject to
pricing or other terms less favorable than those we
currently enjoy. If we cannot replace or engage distributors
or suppliers who meet our specifications in a short period
of time, that could increase our expenses and cause

2015 Annual Report

17

PART I
(continued)

shortages of food and other items at our restaurants, which
could cause a restaurant to remove items from its menu. If
that were to happen and customers change their dining
habits as a result, affected restaurants could experience
significant reductions in sales during the shortage or
thereafter. Our focus on a limited menu would make the
consequences of a shortage of a key ingredient more
severe.

In the first quarter of 2015, through our ongoing auditing of
suppliers, we identified a pork supplier that was not
meeting our standards and suspended purchases of pork
from this supplier. Without this supply, we did not have
enough pork meeting our specifications for all of our
restaurants and a large number of our restaurants were not
serving carnitas for a number of months during 2015. We
believe our comparable restaurant sales were adversely
impacted as a result as customers chose to eat elsewhere
rather than substituting a different one of our menu items
for carnitas.

Changes in customer tastes and preferences,
spending patterns and demographic trends could
cause sales to decline.
Changes in customer preferences, general economic
conditions, discretionary spending priorities, demographic
trends, traffic patterns and the type, number and location
of competing restaurants affect the restaurant industry.
Our sales could be impacted by changes in consumer
preferences in response to dietary concerns, including
preferences regarding items such as calories, sodium,
carbohydrates or fat. These changes could result in
consumers avoiding our menu items in favor of other foods,
and our focus on a limited menu could make the
consequences of a change in consumer preferences more
severe than our competitors may face. Some customers
could also avoid freshly-prepared foods like those we serve,
based on concerns regarding food safety. This may be more
likely to impact us as a result of the widely-publicized food
safety incidents we experienced in 2015.

Our success also depends to a significant extent on
consumer confidence, which is influenced by general
economic conditions and discretionary income levels. Our
average restaurant sales may decline during economic
downturns or periods of uncertainty, which can be caused
by various factors such as high unemployment, increasing
taxes, interest rates, or other changes in fiscal or monetary
policy, high gasoline prices, declining home prices, tight
credit markets or foreign political or economic unrest. Any
material decline in consumer confidence or a decline in
family “food away from home” spending could cause our

18 2015 Annual Report

sales, operating results, profits, business or financial
condition to decline. If we fail to adapt to changes in
customer preferences and trends, we may lose customers
and our sales may deteriorate.

If we were to experience widespread difficulty
renewing existing leases on favorable terms, our
revenue or occupancy costs could be adversely
affected.
We lease substantially all of the properties on which we
operate restaurants, and some of our leases are due for
renewal or extension options in the next several years.
Some leases are subject to renewal at fair market value,
which could involve substantial increases, and a smaller
number expire without any renewal option. While we
currently expect to pursue the renewal of substantially all
of our expiring restaurant leases, any difficulty renewing a
significant number of such leases, or any substantial
increase in rents associated with lease renewals, could
adversely impact us. If we have to close any restaurants
due to difficulties in renewing leases, we would lose
revenue from the affected restaurants and may not be able
to open suitable replacement restaurants. Substantial
increases in rents associated with lease renewals would
increase our occupancy costs, reducing our restaurant
margins.

Regulatory and Legal Risks

Governmental regulation in one or more of the
following areas may adversely affect our existing
and future operations and results, including by
harming our ability to open new restaurants or
increasing our operating costs.

Employment and Immigration Regulations
We are subject to various federal and state laws governing
our relationship with and other matters pertaining to our
employees, including wage and hour laws, requirements to
provide meal and rest periods or other benefits, family
leave mandates, requirements regarding working
conditions and accommodations to certain employees,
citizenship or work authorization and related requirements,
insurance and workers’ compensation rules and anti-
discrimination laws. Complying with these rules subjects us
to substantial expense and can be cumbersome, and can
also expose us to liabilities from claims for non-compliance.
For example, a number of lawsuits have been filed against
us alleging violations of federal and state laws regarding
employee wages and payment of overtime, meal and rest
breaks, employee classification, employee record-keeping
and related practices with respect to our employees. We
could suffer losses from, and we incur legal costs to defend,
these and similar cases, and the amount of such losses or

PART I
(continued)

costs could be significant. In addition, several states and
localities in which we operate and the federal government
have from time to time enacted minimum wage increases,
paid sick leave and mandatory vacation accruals, and
similar requirements and these changes could increase our
labor costs. In addition, see “— The effect of recent changes
to U.S. healthcare laws may increase our healthcare costs
and negatively impact our financial results” below for a
discussion of risks related to recent changes in U.S.
healthcare laws.

We also are audited from time to time for compliance with
citizenship or work authorization requirements as well, and
recent audit activity and federal criminal and civil
investigations in this area are described in more detail
above under “Risks Related to Operating in the Restaurant
Industry — Our business could be adversely affected by
increased labor costs or difficulties in finding the right
employees for our restaurants and the right field leaders,”
as well as in Note 10 “Commitments and Contingencies” in
our consolidated financial statements included in Item 8.
“Financial Statements and Supplementary Data.”
Unauthorized workers may subject us to fines or penalties,
and if any of our workers are found to be unauthorized our
business may be disrupted as we try to replace lost workers
with additional qualified employees. On the other hand, in
the event we wrongfully reject work authorization
documents, or if our compliance procedures are found to
have a disparate impact on a protected class such as a
racial minority or based on the citizenship status of
applicants, we could be found to be in violation of anti-
discrimination laws. We could experience adverse publicity
arising from enforcement activity related to work
authorization compliance, anti-discrimination compliance,
or both, that negatively impacts our brand and may make it
more difficult to hire and keep qualified employees.
Moreover, in addition to the criminal and civil investigations
mentioned above under “Risks Related to Operating in the
Restaurant Industry — Our business could be adversely
affected by increased labor costs or difficulties in finding
the right employees for our restaurants and the right field
leaders,” the office of the U.S. Attorney for the District of
Columbia and the U.S. Securities and Exchange Commission
have informed us that they are conducting parallel
investigations into possible criminal and civil securities law
violations relating to our employee work authorization
compliance and related disclosures and statements as well.
The foregoing investigations may continue to be expensive
and distracting, and could subject us to fines, reputational
damage, and other liabilities that could be significant.

Additionally, while we do not currently have any unionized
employees, union organizers have engaged in efforts to

organize employees of other restaurant companies. If a
significant portion of our employees were to become union
organized, our labor costs could increase and our efforts to
maintain a culture appealing only to top-performing
employees could be impaired. Potential changes in labor
laws, including the possible passage of legislation designed
to make it easier for employees to unionize, could increase
the likelihood of some or all of our employees being
subjected to greater organized labor influence, and could
have an adverse effect on our business and financial results
by imposing requirements that could potentially increase
our costs, reduce our flexibility and impact our employee
culture.

Americans with Disabilities Act and Similar State Laws
We are subject to the U.S. Americans with Disabilities Act,
or ADA, and similar state laws that give civil rights
protections to individuals with disabilities in the context of
employment, public accommodations and other areas. We
have incurred substantial legal fees in connection with
ADA-related complaints in the past, and we may in the
future have to modify restaurants, for example by adding
access ramps or redesigning certain architectural features,
to provide service to or make reasonable accommodations
for disabled persons under these laws. The expenses
associated with these modifications, or any damages, legal
fees and costs associated with litigating or resolving claims
under the ADA or similar state laws, could be material.

Nutrition and Food Regulation
In recent years, there has been an increased legislative,
regulatory and consumer focus at the federal, state and
municipal levels on the food industry including nutrition
and advertising practices. Restaurants operating in the
quick-service and fast-casual segments have been a
particular focus. For example, the State of California,
New York City and a number of other jurisdictions around
the U.S. have adopted regulations requiring that chain
restaurants include calorie information on their menu
boards or make other nutritional information available, and
nation-wide nutrition disclosure requirements included in
the U.S. health care reform law are scheduled to go into
effect as of December 1, 2016. These nutrition disclosure
requirements may increase our expenses or slow
customers as they move through the line, decreasing our
throughput. These initiatives may also change customer
buying habits in a way that adversely impacts our sales.

Privacy/Cybersecurity
We are required to collect and maintain personal
information about our employees, and we collect
information about customers as part of some of our

2015 Annual Report

19

PART I
(continued)

marketing programs as well. The collection and use of such
information is regulated at the federal and state levels, and
by the European Union and its member states, and the
regulatory environment related to information security and
privacy is evolving and increasingly demanding. At the
same time, we are relying increasingly on cloud computing
and other technologies that result in third parties holding
significant amounts of customer or employee information
on our behalf. If the security and information systems of
ours or of outsourced third party providers we use to store
or process such information are compromised or if we, or
such third parties, otherwise fail to comply with these laws
and regulations, we could face litigation and the imposition
of penalties that could adversely affect our financial
performance. Our reputation as a brand or as an employer
could also be adversely affected from these types of
security breaches or regulatory violations, which could
impair our sales or ability to attract and keep qualified
employees. Additional risks related to cybersecurity are
described below under “General Business Risks-We may be
harmed by security risks we face in connection with our
electronic processing and transmission of confidential
customer and employee information.”

Local Licensure, Zoning and Other Regulation
Each of our restaurants is also subject to state and local
licensing and regulation by health, alcoholic beverage,
sanitation, food and workplace safety and other agencies.
We may experience material difficulties or failures in
obtaining the necessary licenses or approvals for new
restaurants, which could delay planned restaurant
openings. In addition, stringent and varied requirements of
local regulators with respect to zoning, land use and
environmental factors could delay or prevent development
of new restaurants in particular locations.

Environmental Laws
We are subject to federal, state and local environmental
laws and regulations concerning the discharge, storage,
handling, release and disposal of hazardous or toxic
substances, as well as local ordinances restricting the types
of packaging we can use in our restaurants. We have not
conducted a comprehensive environmental review of our
properties or operations. We have, however, conducted
investigations of some of our properties and identified
contamination caused by third-party operations. We believe
any such contamination has been or should be addressed
by the third party. If the relevant third party does not
address or has not addressed the identified contamination
properly or completely, then under certain environmental
laws, we could be held liable as an owner or operator to
address any remaining contamination, sometimes without

20 2015 Annual Report

regard to whether we knew of, or were responsible for, the
release or presence of hazardous or toxic substances. Any
such liability could be material. Further, we may not have
identified all of the potential environmental liabilities at our
properties, and any such liabilities could have a material
adverse effect on our operations or results of operations.
We also cannot predict what environmental laws will be
enacted in the future, how existing or future environmental
laws will be administered or interpreted, or the amount of
future expenditures that we may need to make to comply
with, or to satisfy claims relating to, environmental laws.

Other Aspects of Regulatory Risk
From time to time we are the target of litigation in
connection with various laws and regulations that cover our
business. Much of this litigation occurs in California even
though currently only about 17% of our restaurants are
located there. As we continue to expand in California, or if
we are not able to effectively manage the increased
litigation risks and expenses we have experienced in
California, our business may be adversely impacted to a
greater extent than if we did not operate in, or minimized
our operations in, California.

Because we do not franchise, the costs of compliance and
other risks associated with government regulation of our
business, as described above, may be more pronounced for
us than for restaurant companies at which some or all of
these risks are borne by franchisees or other operating
contractors.

The effect of recent changes to U.S. healthcare laws
may increase our healthcare costs and negatively
impact our financial results.
We offer eligible full-time and part-time U.S. employees the
opportunity to enroll in healthcare coverage subsidized by
us. For various reasons, many of our eligible employees
currently choose not to participate in our healthcare plans.
However, under the comprehensive U.S. health care reform
law enacted in 2010, the Affordable Care Act, changes that
became effective in 2014, and especially the employer
mandate and employer penalties that became effective
January 1, 2015, may increase our labor costs significantly
in future years. In 2015, we adopted a qualifying plan under
the Affordable Care Act for our full-time hourly employees.
Changes under the Affordable Care Act, including the
imposition of a penalty on individuals who do not obtain
healthcare coverage, may result in employees who are
currently eligible but have not elected to participate in our
healthcare plans increasingly finding it advantageous to do
so, which may increase our healthcare costs in the future,
which may further increase our healthcare expenses. It is

PART I
(continued)

also possible that even in light of recent changes in the
healthcare plans we offer, healthcare plans offered by
other companies with which we compete for employees will
make us less attractive to our current or potential
employees. And in any event, implementing the
requirements of the Affordable Care Act has imposed some
additional administrative costs on us, and those costs may
increase over time. The costs and other effects of these
new healthcare requirements cannot be determined with
certainty, but they may have a material adverse effect on
our financial and operating results.

We could be party to litigation that could adversely
affect us by distracting management, increasing our
expenses or subjecting us to material money
damages and other remedies.
We’re subject to numerous claims alleging violations of
federal and state laws regarding workplace and
employment matters, including wages, work hours,
overtime, vacation and family leave, discrimination,
wrongful termination, and similar matters, and we could
become subject to class action or other lawsuits related to
these or different matters in the future. Our customers also
occasionally file complaints or lawsuits against us alleging
that we’re responsible for some illness or injury they
suffered at or after a visit to our restaurants, or that we
have problems with food quality, operations or our food
related disclosure or advertising practices. See
“— Governmental regulation in one or more of the following
areas may adversely affect our existing and future
operations and results, including by harming our ability to
open new restaurants or increasing our operating costs”
above, for additional discussion of these types of claims.
From time to time, we also face claims alleging that
technology we use in our business infringes patents held by
third parties. In addition, the restaurant industry has been
subject to a growing number of claims based on the
nutritional content of food products sold and disclosure and
advertising practices. We have been subject to a number of
these actions and may be subject to additional actions of
this type in the future. We are also undergoing government
investigations and have been sued in a shareholder class
action lawsuit, each as described elsewhere in this report,
including in Note 10 “Commitments and Contingencies” in
our consolidated financial statements included in Item 8.
“Financial Statements and Supplementary Data,” and these
matters may be particularly expensive to defend and/or
resolve.

We believe the number of many of the foregoing types of
claims has increased as our business has grown and we
have become more visible to potential plaintiffs and their

lawyers, particularly in California. Regardless of whether
any claims against us are valid, or whether we’re ultimately
held liable for such claims, they may be expensive to
defend and may divert time and money away from our
operations and hurt our performance. A significant
judgment for any claims against us could materially and
adversely affect our financial condition or results of
operations. Any adverse publicity resulting from these
allegations, whether directed at us or at fast casual or
quick-service restaurants generally, may also materially
and adversely affect our reputation or prospects, which in
turn could adversely affect our results.

Risks Related to our Unique Business
Strategy

We may not persuade customers of the benefits of
paying our prices for higher-quality food.
Our success depends in large part on our ability to
persuade customers that food made with higher-quality
ingredients is worth the prices they will pay at our
restaurants relative to prices offered by some of our
competitors, particularly those in the quick-service
restaurant segment. We may not successfully educate
customers about the quality of our food, and customers
may not care even if they do understand our approach.
That could require us to change our pricing, advertising or
promotional strategies, which could materially and
adversely affect our results of operations or the brand
identity that we have tried to create. Additionally, it will
likely be more difficult for us to persuade the public about
the value of our food following the food-borne illnesses we
experienced in 2015 and the associated deterioration of
customer perceptions about our brand, and we cannot
predict when those perceptions will improve, if ever. If
customers are not persuaded that we offer a good value for
their money, our restaurant transaction counts could be
adversely affected, which would negatively impact our
business results.

Our Food With Integrity philosophy subjects us to
risks.
The principle of Food With Integrity constitutes a significant
part of our business strategy. We use a substantial amount
of ingredients grown or raised with an emphasis on
practices we believe to be more sustainable or responsible
than some conventional practices, and try to make food as
fresh as we can. We do, however, face challenges
associated with pursuing Food With Integrity. There are
higher costs and other risks associated with purchasing
ingredients grown or raised with an emphasis on quality,
sustainability and other responsible practices. Growth rate
and weight gain can be lower for chickens, cattle and pigs

2015 Annual Report 21

PART I
(continued)

that are not fed sub-therapeutic antibiotics and for cattle
that are not given growth hormones. Crops grown
organically or using other responsible practices can take
longer to grow and crop yields can be lower. It can take
longer to identify and secure relationships with suppliers
that are able to meet our criteria for meat, dairy and
produce ingredients. Given the costs associated with what
we believe are more responsible farming practices, as well
as uncertainty regarding demand due to changing
customer perceptions, economic trends and other factors,
many large suppliers have not found it economical to
pursue business in this area. Although all of our restaurants
generally serve meat from animals raised in accordance
with criteria we’ve established in an effort to improve
sustainability and promote animal welfare, we may
experience shortages of meat meeting these criteria due to
suppliers suspending production, market conditions, or
other forces beyond our control. In the first quarter of
2015, through our ongoing auditing of suppliers, we
identified a pork supplier that was not meeting our
standards and suspended purchases of pork from this
supplier. Without this supply, we did not have enough pork
meeting our specifications for all of our restaurants and a
large number of our restaurants were not serving carnitas
for a number of months during 2015. We believe our
comparable restaurant sales were adversely impacted as a
result. We have experienced shortages of beef or chicken
meeting our protocols on a periodic basis over the past
several years as well, resulting in our serving commodity
beef and chicken, which may have a negative impact on
customer perceptions of our brand.

If as a result of any of the factors described above we are
unable to obtain a sufficient and consistent supply of our
preferred ingredients on a cost-effective basis, our food
costs could increase, adversely impacting our operating
margins. These factors could also cause us difficulties in
aligning our brand with Food With Integrity, which could
make us less popular among our customers and cause sales
to decline. Our commitment to Food With Integrity may also
leave us open to actions against us or criticism from special
interest groups whose ideas regarding food issues differ
from ours or who believe we should pursue different or
additional goals with our Food With Integrity approach. Any
adverse publicity that results from such criticism could
damage our brand and adversely impact customer traffic at
our restaurants. We may also face adverse publicity or
liability for false advertising claims if suppliers do not
adhere to all of the elements of our Food With Integrity
programs, such as responsible meat protocols,
requirements for organic or sustainable growing methods,
our use of non-GMO ingredients in our food, and similar

22 2015 Annual Report

criteria on which we base our purchasing decisions. If any
such supplier failures occur and are publicized, our
reputation would be harmed and our sales may be
adversely impacted. And our Food With Integrity message
may result in customers holding us to a higher standard in
terms of food safety as well, which may make it more
difficult for us to recover from the food-borne illness
incidents discussed elsewhere in this report.

Additionally, in response to increasing customer awareness
and demand, some competitors have also begun to
advertise their use of meats raised without the use of
antibiotics or growth hormones, dairy products from cows
not treated with rBGH, and other ingredients similar to
those we seek as part of our Food With Integrity
philosophy. If competitors become known for using these
types of higher-quality or more sustainable ingredients, it
could further limit our supply of these ingredients, and may
make it more difficult for us to differentiate Chipotle and
our restaurants, which could adversely impact our
operating results.

Our success may depend on the continued service
and availability of key personnel.
Our Chairman and co-Chief Executive Officer Steve Ells
founded our company, has been the principal architect of
our business strategy, and has led our growth from a single
restaurant in 1993 to over 2,000 restaurants today. Monty
Moran, our co-Chief Executive Officer, and Jack Hartung,
our Chief Financial Officer, have also served with us since
early in our company’s history and much of our growth has
occurred under their direction as well. We believe our
executive officers, each of whom is an at-will employee
without any employment contract, have created an
employee culture, food culture and business strategy at our
company that has been critical to our success and that may
be difficult to replicate under another management team.
We also believe that it may be difficult to locate and retain
executive officers who are able to grasp and implement our
unique strategic vision. If our company culture were to
deteriorate following a change in leadership, or if a new
management team were to be unsuccessful in executing
our strategy or were to change important elements of our
current strategy, our growth prospects or future operating
results may be adversely impacted.

Our marketing and advertising strategies may not
be successful, which could adversely impact our
business.
We have developed a marketing and advertising strategy
that we believe is unique in the restaurant industry. We
have not generally advertised on television and engage in

PART I
(continued)

very limited price or value-based promotions. Instead we
invest in marketing and advertising strategies that we
believe will increase customers’ connection with our brand.
If these marketing and advertising investments do not drive
increased restaurant sales, the expense associated with
these programs will adversely impact our financial results,
and we may not generate the levels of comparable
restaurant sales we expect. We may be particularly
dependent on the success of our marketing programs in
2016, when we plan to invest significantly in marketing and
promotional spending, including significant use of free and
discounted food promotions, in an effort to attract
customers back to our restaurants and reverse negative
sales trends. These efforts may not be successful.

In addition, our marketing has increasingly incorporated
elements intended to encourage customers to question
sources or production methods commonly used to produce
food. These elements of our marketing could alienate food
suppliers and other food industry groups and may
potentially lead to an increased risk of disputes or litigation
if suppliers or other constituencies believe our marketing is
unfair or misleading. Increased costs in connection with any
such issues, or any deterioration in our relationships with
existing suppliers, could adversely impact us or our
reputation. Furthermore, if these messages do not resonate
with our customers or potential customers, the value of our
brands may be eroded.

We have also implemented strategies such as remote
ordering and catering options in an effort to increase
overall sales. Our catering program, in particular, is new
and untested and may not increase our sales to the degree
we expect, or at all. Catering and other out-of-restaurant
sales options also introduce new operating procedures to
our restaurants and we may not successfully execute these
procedures, which could adversely impact the customer
experience in our restaurants and thereby harm our sales
and customer perception of our brand.

General Business Risks

We may be harmed by security risks we face in
connection with our electronic processing and
transmission of confidential customer and employee
information.
We accept electronic payment cards for payment in our
restaurants. During 2015 approximately 68.4% of our sales
were attributable to credit and debit card transactions, and
credit and debit card usage could continue to increase. A
number of retailers have experienced actual or potential
security breaches in which credit and debit card
information may have been stolen, including a number of

highly publicized incidents with well-known retailers in
recent years. In August 2004, the merchant bank that
processed our credit and debit card transactions informed
us that we may have been the victim of a possible theft of
card data. As a result, we recorded losses and related
expenses totaling $4.3 million from 2004 through 2006.

We may in the future become subject to additional claims
for purportedly fraudulent transactions arising out of the
actual or alleged theft of credit or debit card information,
and we may also be subject to lawsuits or other
proceedings in the future relating to these types of
incidents. Proceedings related to theft of credit or debit
card information may be brought by payment card
providers, banks and credit unions that issue cards,
cardholders (either individually or as part of a class action
lawsuit) and federal and state regulators. Any such
proceedings could distract our management from running
our business and cause us to incur significant unplanned
losses and expenses. Consumer perception of our brand
could also be negatively affected by these events, which
could further adversely affect our results and prospects.

We also are required to collect and maintain personal
information about our employees, and we collect
information about customers as part of some of our
marketing programs as well. The collection and use of such
information is regulated at the federal and state levels, and
by the European Union and its member states, and the
regulatory environment related to information security and
privacy is increasingly demanding. At the same time, we are
relying increasingly on cloud computing and other
technologies that result in third parties holding significant
amounts of customer or employee information on our
behalf. We have seen an increase over the past several
years in the frequency and sophistication of attempts to
compromise the security of several of these systems. If the
security and information systems that we or our
outsourced third party providers use to store or process
such information are compromised or if we, or such third
parties, otherwise fail to comply with these laws and
regulations, we could face litigation and the imposition of
penalties that could adversely affect our financial
performance. Our reputation as a brand or as an employer
could also be adversely affected from these types of
security breaches or regulatory violations, which could
impair our sales or ability to attract and keep qualified
employees.

2015 Annual Report 23

PART I
(continued)

Negative publicity relating to our restaurants or our
company could adversely impact our reputation,
which may significantly harm us.
We depend significantly on customers’ perception of and
connection to our brand. In addition to the damage to our
reputation from well-publicized food safety incidents during
2015 as described elsewhere in this report, we may
experience negative publicity from time to time relating to
food quality, customer complaints, restaurant facilities,
advertising and other business practices, litigation alleging
injuries, government investigations or other regulatory
issues, our suppliers’ potential failure to adhere to
elements of our Food With Integrity protocols, other issues
regarding the integrity of our suppliers’ food processing,
employee relationships, customer or employee data
breaches, or other matters, regardless of whether the
allegations are valid or whether we are held to be
responsible. The negative impact of adverse publicity
relating to one or more restaurants or any of the foregoing
topics may extend far beyond the restaurant(s) involved
and affect many more, or even all, of our restaurants. The
considerable expansion in the use of social media over
recent years can further amplify any negative publicity that
may be generated. A similar risk exists with respect to
unrelated food service businesses, if consumers associate
those businesses with our own operations. And even
publicity that could reasonably be viewed as positive may
have adverse consequences on our business. For example,
positive developments in regards to the food safety issues
that have impacted us might have the effect of continuing
or increasing customer awareness of the issue.

The adverse impact of publicity on customers’ perception
of us could have a further negative impact on our sales. If
the impact of any such publicity is particularly long-lasting,
the value of our brand may suffer and our ability to grow
could be diminished. Additionally, negative publicity about
our employment practices may affect our reputation
among employees and potential employees, which could
make it more difficult for us to attract and retain top-
performing employees. That could adversely impact the
quality of the customer experience we can offer and our
operations generally, and may increase our labor costs as
well.

Our insurance coverage and self-insurance reserves
may not cover future claims.
We maintain various insurance policies for employee
health, worker’s compensation, general liability, property
damage and auto liability. We are self-insured for our
employee health plans but have third party insurance
coverage to limit exposure for both individual and

24 2015 Annual Report

aggregate claim costs. We are also responsible for losses
up to a certain limit for worker’s compensation, general
liability, property damage and auto liability insurance.

For policies under which we are responsible for losses, we
record a liability that represents our estimated cost of
claims incurred and unpaid as of the balance sheet date.
Our estimated liability is not discounted and is based on a
number of assumptions and factors, including historical
trends, actuarial assumptions and economic conditions, and
is closely monitored and adjusted when warranted by
changing circumstances. Our history of claims experience is
short and our significant growth rate could affect the
accuracy of estimates based on historical experience. If a
greater amount of claims occurs compared to what we
estimated, or if medical costs increase beyond what we
expected, our accrued liabilities might not be sufficient and
we may be required to record additional expense.
Unanticipated changes may also produce materially
different amounts of expense than reported under these
programs, which could adversely impact our results of
operations.

We may not be able to adequately protect our
intellectual property, which could harm the value of
our brands and adversely affect our business.
Our ability to successfully implement our business plan
depends in part on our ability to further build brand
recognition using our trademarks, service marks, trade
dress and other proprietary intellectual property, including
our name and logos, our Food With Integrity strategy and
the unique ambience of our restaurants. If our efforts to
protect our intellectual property are inadequate, or if any
third party misappropriates or infringes on our intellectual
property, either in print or on the internet, the value of our
brands may be harmed, which could have a material
adverse effect on our business and might prevent our
brands from achieving or maintaining market acceptance.
We are aware of restaurants in foreign jurisdictions using
menu items, logos and other branding that we believe are
based on our intellectual property, and our ability to halt
these restaurants from using these elements may be
limited in jurisdictions in which we are not operating. This
could have an adverse impact on our ability to successfully
expand into other jurisdictions in the future. We may also
encounter claims from prior users of similar intellectual
property in areas where we operate or intend to conduct
operations. This could harm our image, brand or
competitive position and cause us to incur significant
penalties and costs.

PART I
(continued)

Our quarterly results may fluctuate significantly
and could fall below the expectations of securities
analysts and investors due to various factors.
Our quarterly results may fluctuate significantly and could
fail to meet the expectations of securities analysts and
investors because of various factors, including:

• changes in comparable restaurant sales and customer
visits, including as a result of perceptions about our
brand, competition, changes in consumer confidence or
discretionary spending, and other factors listed in these
Risk Factors;

• additional negative publicity about the occurrence of
food-borne illnesses, the ingredients we use, or other
problems at our restaurants;

• fluctuations in supply costs, particularly for our most
significant food items, including increased ingredient
costs as a result of changes we’ve made to enhance the
safety of our food;

• labor availability and wages of restaurant management
and crew, as well as temporary fluctuations in labor
costs as a result of large-scale changes in workforce;

• our ability to raise menu prices without adversely

impacting customer traffic, particularly if food and labor
costs continue to increase;

• the timing of new restaurant openings and related

revenues and expenses;

• operating costs at newly opened restaurants, which are
often materially greater during the first several months
of operation;

• the impact of inclement weather, natural disasters and
other calamities, such as freezes that have impacted
produce crops and droughts that have impacted
livestock and the supply of certain meats;

• variations in general economic conditions, including the

impact of declining interest rates on our interest
income;

• increases in infrastructure costs;
• litigation, settlement costs and related legal expense;
• tax expenses, impairment charges and other non-

operating costs; and

• potential distraction or unusual expenses associated

with our expansion into international markets or
initiatives to expand new concepts.

Seasonal factors also cause our results to fluctuate from
quarter to quarter. Our restaurant sales are typically lower
during the winter months and the holiday season and during
periods of inclement weather (because fewer people are
eating out) and higher during the spring, summer and fall
months (for the opposite reason). Our restaurant sales will

also vary as a result of the number of trading days — that is,
the number of days in a quarter when a restaurant is open.

As a result of these factors, results for any one quarter are
not necessarily indicative of results to be expected for any
other quarter or for any year. Average restaurant sales or
comparable restaurant sales in any particular future period
may decrease. In the future, operating results may fall
below the expectations of securities analysts and investors,
which could cause our stock price to fall. This risk may be a
greater concern during 2016, as the significant negative
impacts we have seen to our business in the wake of food
safety incidents during the fourth quarter have made it
considerably more difficult for analysts and investors to
forecast our results for at least the next few quarters.

Additionally, we believe the market price of our common
stock, which has generally traded at a higher price-earnings
ratio than stocks of most or all of our peer companies, has
typically reflected high market expectations for our future
operating results. The trading market for our common
stock has been volatile at times as well. As a result, if we
fail to meet market expectations for our operating results
in the future, any resulting decline in the price of our
common stock could be significant.

Our anti-takeover provisions may delay or prevent a
change in control of us, which could adversely
affect the price of our common stock.
Certain provisions in our corporate documents and
Delaware law may delay or prevent a change in control of
us, which could adversely affect the price of our common
stock. Our amended and restated certificate of
incorporation and amended and restated bylaws contain
some provisions that may make the acquisition of control
of us without the approval of our board of directors more
difficult, including provisions relating to the nomination,
election and removal of directors, the structure of the
board of directors and limitations on actions by our
shareholders. In addition, Delaware law also imposes some
restrictions on mergers and other business combinations
between us and any holder of 15% or more of our
outstanding common stock. Any of these provisions may
discourage a potential acquirer from proposing or
completing a transaction that may have otherwise
presented a premium to our shareholders.

ITEM 1B. UNRESOLVED STAFF
COMMENTS

None.

2015 Annual Report 25

PART I
(continued)

ITEM 2. PROPERTIES

As of December 31, 2015, there were 2,010 Chipotle and
other concept restaurants in operation. The table below
sets forth the locations (by state or country) of all
restaurants in operation.

Alabama

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

District of Columbia

Florida

Georgia

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

Tennessee

26 2015 Annual Report

11

74

5

351

76

19

4

22

116

36

4

120

30

8

24

16

6

4

70

45

24

58

36

2

9

24

5

45

4

115

39

1

159

10

20

61

7

16

15

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

Canada

France

Germany

United Kingdom

Total

149

8

1

84

30

5

18

1

11

4

1

7

2,010

We categorize our restaurants as end-caps (at the end of a
line of retail outlets), in-lines (in a line of retail outlets),
free-standing, or other. Of our restaurants in operation as
of December 31, 2015, we had 1,231 end-cap locations, 337
free-standing units, 311 in-line locations, and 131 other
locations. The average restaurant size is about 2,530
square feet and seats about 58 people. Many of our
restaurants also feature outdoor patio space.

Our main office is located at 1401 Wynkoop Street, Suite
500, Denver, Colorado, 80202 and our telephone number is
(303) 595-4000. We lease our main office and substantially
all of the properties on which we operate restaurants. For
additional information regarding the lease terms and
provisions, see Item 7. “Management’s Discussion and
Analysis of Financial Condition and Results of Operations —
Contractual Obligations,” as well as Note 8. “Leases” in our
consolidated financial statements included in Item 8.
“Financial Statements and Supplementary Data.”

We own 17 properties and operate restaurants on all of
them.

ITEM 3. LEGAL PROCEEDINGS

For information regarding legal proceedings, see Note 10.
“Commitments and Contingencies” in our consolidated
financial statements included in Item 8. “Financial
Statements and Supplementary Data.”

ITEM 4. MINE SAFETY
DISCLOSURES

Not applicable.

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED
STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY
SECURITIES

The following table describes the per share range of high and low sales prices for shares of our common stock for the
quarterly periods indicated, as reported by the New York Stock Exchange (“NYSE”). Our common stock trades on the NYSE
under the symbol “CMG.”

2014

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

2015

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

High

Low

$622.90

$480.87

$ 602.21

$ 472.41

$ 697.93

$ 575.92

$696.56

$607.55

High

Low

$ 727.97

$ 647.28

$699.03

$598.04

$ 758.61

$ 597.33

$757.00

$ 477.97

As of January 29, 2016, there were approximately 1,030 holders of our common stock, as determined by counting our
record holders and the number of participants reflected in a security position listing provided to us by the Depository Trust
Company. Because such “DTC participants” are brokers and other institutions holding shares of our common stock on
behalf of their customers, the actual number of unique shareholders represented by these record holders is not known.

Purchases of Equity Securities by the Issuer
The table below reflects shares of common stock we repurchased during the fourth quarter of 2015.

Total Number of
Shares Purchased

Average Price Paid
Per Share

Total
Number of Shares
Purchased as Part of
Publicly Announced
Plans or Programs(1)

Approximate Dollar
Value of Shares that
May Yet Be
Purchased Under the
Plans or Programs(2)

October

41,301

$665.27

41,301

$127,630,875

Purchased 10/1 through 10/31

November

166,807

$599.47

166,807

$ 27,635,641

Purchased 11/1 through 11/30

December

401,137

$ 526.61

401,137

$ 116,394,274

Purchased 12/1 through 12/31

Total

609,245

$555.95

609,245

$ 116,394,274

(1) Shares were repurchased pursuant to repurchase programs announced on February 3, 2015, July 21, 2015 and December 4, 2015.
(2) This column includes $300 million in authorized repurchases announced on December 4, 2015, but does not include an additional
$300 million in authorized repurchases announced on January 6, 2016, and $300 million in authorized repurchases announced on
February 2, 2016. Each repurchase program has no expiration date. Authorization of repurchase programs may be modified, suspended,
or discontinued at any time.

2015 Annual Report 27

PART II
(continued)

Dividend Policy
We are not required to pay any dividends and have not declared or paid any cash dividends on our common stock. We intend
to continue to retain earnings for use in the operation and expansion of our business and therefore do not anticipate paying
any cash dividends on our common stock in the foreseeable future.

COMPARISON OF CUMULATIVE TOTAL RETURN

The following graph compares the cumulative annual stockholders return on our common stock from December 31, 2010
through December 31, 2015 to that of the total return index for the S&P 500 and the S&P 500 Restaurants Index assuming
an investment of $100 on December 31, 2010. In calculating total annual stockholder return, reinvestment of dividends, if
any, is assumed. The indices are included for comparative purposes only. They do not necessarily reflect management’s
opinion that such indices are an appropriate measure of the relative performance of our common stock. This graph is not
“soliciting material,” is not deemed filed with the Securities and Exchange Commission and is not to be incorporated by
reference in any of our filings under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as
amended, whether made before or after the date hereof and irrespective of any general incorporation language in any such
filing.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Chipotle Mexican Grill, Inc, the S&P 500 Index, and the S&P Restaurants Index

$350

$300

$250

$200

$150

$100

$50

$0

12/10

12/11

12/12

12/13

12/14

12/15

Chipotle Mexican Grill, Inc

S&P 500

S&P Restaurants

*$100 invested on 12/31/10 in stock or index, including reinvestment of dividends.
Fiscal year ending December 31.

Copyright© 2016 S&P, a division of McGraw Hill Financial. All rights reserved.

28 2015 Annual Report

PART II
(continued)

ITEM 6. SELECTED FINANCIAL DATA

Our selected consolidated financial data shown below should be read together with Item 7. “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and respective notes
included in Item 8 “Financial Statements and Supplementary Data.” The data shown below are not necessarily indicative of
results to be expected for any future period (in thousands, except per share data).

Statement of Income:

Revenue

Year ended December 31,

2015

2014

2013

2012

2011

$ 4,501,223 $ 4,108,269 $3,214,591

$ 2,731,224 $2,269,548

Food, beverage and packaging costs

1,503,835

1,420,994

1,073,514

Labor costs

Occupancy costs

Other operating costs

General and administrative expenses

Depreciation and amortization

Pre-opening costs

Loss on disposal of assets

Total operating expenses

Income from operations

1,045,726

904,407

739,800

262,412

514,963

250,214

130,368

16,922

13,194

230,868

199,107

434,244

347,401

273,897

203,733

110,474

96,054

15,609

6,976

15,511

6,751

891,003

641,836

171,435

286,610

183,409

84,130

11,909

5,027

738,720

543,119

147,274

251,208

149,426

74,938

8,495

5,806

3,737,634

3,397,469

2,681,871

2,275,359

1,918,986

763,589

710,800

532,720

455,865

350,562

Interest and other income (expense), net

6,278

3,503

1,751

1,820

(857)

Income before income taxes

Provision for income taxes

Net income

Earnings per share

Basic

Diluted

769,867

714,303

534,471

457,685

349,705

(294,265)

(268,929)

(207,033)

(179,685)

(134,760)

$ 475,602 $ 445,374 $ 327,438

$ 278,000 $ 214,945

$

$

15.30 $

14.35 $

15.10 $

14.13

$

10.58

10.47

$

$

8.82 $

8.75 $

6.89

6.76

Weighted average common shares outstanding

Basic

Diluted

31,092

31,494

31,038

31,512

30,957

31,281

31,513

31,783

31,217

31,775

Balance Sheet Data:

Total current assets

Total assets

Total current liabilities

Total liabilities

2015

2014(1)

2013(1)

2012(1)

2011(1)

December 31,

$ 814,647

$ 859,511 $ 653,095 $ 537,745

$ 494,954

$2,725,066 $ 2,527,317 $1,996,068 $1,659,805

$ 1,419,070

$ 279,942

$ 245,710 $ 199,228 $ 186,852

$ 157,453

$ 597,092

$ 514,948 $ 457,780 $ 413,879 $ 374,844

Total shareholders’ equity

$ 2,127,974 $2,012,369 $ 1,538,288 $ 1,245,926 $1,044,226

(1) Balances were adjusted because we adopted Financial Accounting Standards Board Accounting Standards Update No. 2015-17, “Income
Taxes” which requires that deferred tax liabilities and assets be classified as noncurrent in a classified balance sheet, as discussed in
further detail in Note 1. “Description of the Business and Summary of Significant Accounting Policies” in our consolidated financial
statements included in Item 8. “Financial Statements and Supplementary Data.”

2015 Annual Report 29

PART II
(continued)

ITEM 7. MANAGEMENT’S
DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

You should read the following discussion together with
Item 6. “Selected Financial Data” and our consolidated
financial statements and related notes included in Item 8.
“Financial Statements and Supplementary Data.” The
discussion contains forward-looking statements involving
risks, uncertainties and assumptions that could cause our
results to differ materially from expectations. Factors that
might cause such differences include those described in
Item 1A. “Risk Factors” and elsewhere in this report.

Overview
Chipotle operates fresh Mexican food restaurants serving
burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads. We began with a simple philosophy:
demonstrate that food served fast doesn’t have to be a
traditional “fast-food” experience. We do this by avoiding a
formulaic approach when creating our restaurant
experience, looking to fine dining restaurants for
inspiration. We use high-quality raw ingredients, classic
cooking methods and distinctive interior design, and have
friendly people to take care of each customer — features
that are more frequently found in the world of fine dining.
Our approach is also guided by our belief in an idea we call
“Food With Integrity.” Our objective is to find the highest
quality, safest ingredients we can — ingredients that are
grown or raised with respect for the environment, animals,
and people who grow or raise the food. A similarly focused
people culture, with an emphasis on identifying and
empowering top-performing employees, enables us to
develop future leaders from within. We believe that these
fundamental principles can be adapted to other cuisines as
well.

2015 Highlights and Trends
Food-Borne Illness Incidents. Beginning in the fourth
quarter of 2015, significant publicity regarding a number of
food-borne illness incidents associated with Chipotle
restaurants in as many as 15 states had a severe adverse
impact on our sales and profitability. As a result of these
incidents, comparable restaurant sales declined 14.6% for
the fourth quarter of 2015, including a decline of 30% for
the month of December, and the decline worsened to over
36% in January 2016. Comparable restaurant sales
represent the change in period-over-period sales for
restaurants beginning in their 13th full calendar month of
operation. We anticipate some improvement in sales trends

30 2015 Annual Report

as a result of the announcement on February 1, 2016 by the
U.S. Centers for Disease Control and Prevention that it has
closed its investigation into the E. coli incidents that first
led to the significant decline in our comparable restaurant
sales. However, due to the uncertainties created by the
food-borne illness incidents, we are unable to provide
estimates of any future movements in comparable
restaurant sales. We plan to increase marketing and
promotional spending considerably during the first half of
2016, including significant use of free and discounted food
promotions, in an effort to attract customers back to our
restaurants and reverse negative sales trends.

In addition to the impact on sales, the food-borne illness
incidents resulted in non-recurring expenses in the fourth
quarter of 2015 of approximately $16.0 million, which
includes food waste, impairment charges for kitchen
equipment that will no longer be used, insurance claim
estimates, increased marketing expenses, lab analysis of
food samples and environmental swabs, and retaining
expert advisory services related to epidemiology and food
safety.

As part of our response to the food-borne illness incidents,
we are implementing enhanced food safety procedures in
our supply chain and restaurants that we expect to
increase our food costs as a percentage of revenue. Some
of these changes are expected to result in fewer labor
hours being required in our restaurants, but we do not
expect to see the benefit until free and discounted food
promotions return to normal levels. We expect the ongoing
net impact of the enhanced food safety procedures on our
food and labor costs as a percentage of revenue to be
approximately 2% when fully implemented and after our
operations are normalized. Additionally, we expect that our
restaurant operating costs as a percentage of revenue will
continue to be significantly impacted due to expected lower
average restaurant sales, as well as increased costs to
support marketing initiatives. As a result of the sales
impact from the food-borne illness incidents and the
additional costs described above, we believe that our net
income will be at approximately break-even levels in the
first quarter of 2016.

Sales. Average restaurant sales were $2.424 million as of
December 31, 2015, decreasing from $2.472 million as of
December 31, 2014. We define average restaurant sales as
the average trailing 12-month sales for restaurants in
operation for at least 12 full calendar months, and as a
result, the foregoing average restaurant sales include
approximately 10 months of operations prior to the adverse
impact of the food-borne illness incidents described above.

PART II
(continued)

Accordingly, average restaurant sales will decrease further
for as long as we continue to post comparable restaurant
sales declines. Our comparable restaurant sales increases
were 0.2% for the full year 2015. Comparable restaurant
sales increases in 2015 were driven primarily by the impact
of menu price increases taken nationwide in the second
quarter of 2014 and in selected restaurants in the second
half of 2015, offset by lower average number of
transactions and group size, primarily in the fourth quarter.
Menu price increases accounted for a 3.5% increase in our
comparable restaurant sales increases for 2015.

Restaurant Development. As of December 31, 2015, we had
2,010 restaurants in operation, including 1,971 Chipotle
restaurants throughout the United States, with an additional 11
in Canada, seven in England, four in France, and one in
Germany. Our restaurants include 13 ShopHouse Southeast
Asian Kitchen restaurants, serving Asian-inspired cuisine, and
we are an investor in a consolidated entity that owns and
operates three Pizzeria Locale restaurants, a fast casual pizza
concept. New restaurants have contributed substantially to our
restaurant sales growth and we opened 229 restaurants in
2015, and expect to open between 220 and 235 restaurants in
2016, including a small number of Chipotle restaurants outside
of the U.S. and ShopHouse and Pizzeria Locale restaurants
within the U.S.

Food With Integrity. In all of our restaurants, we endeavor to
serve only meats that were raised without the use of non-
therapeutic antibiotics or added hormones, and in accordance
with criteria we’ve established in an effort to improve
sustainability and promote animal welfare. We brand these
meats as “Responsibly Raised TM.” In addition, a portion of
some of the produce items we served was organically grown,
and/or sourced locally when in season (by which we mean
within 350 miles of the restaurant where it was served). A
portion of the beans we serve is organically grown and a
portion is grown using conservation tillage methods that
improve soil conditions, reduce erosion and help preserve the
environment in which they are grown. The sour cream and
cheese we buy is made with milk that comes from cows that
are not given rBGH. Milk used to make much of our cheese and
sour cream is sourced from pasture-based dairies that provide
an even higher standard of animal welfare by providing
outdoor access for their cows. Further, we have achieved our
goal of eliminating (as further described on our website)
genetically modified organisms, or GMOs, from the ingredients
in our food (not including beverages) in U.S. Chipotle
restaurants, as well as ShopHouse Southeast Asian Kitchen.
While the meat and poultry we serve is not genetically
modified, the animals are likely fed a diet containing GMOs. We
will continue to search for quality ingredients that not only
taste delicious, but also benefit local farmers or the

environment, or otherwise benefit or improve the sustainability
of our supply chain.

One of our primary goals is for all of our restaurants to
continue serving meats that are raised to meet our standards,
but we have and will continue to face challenges in doing so. In
January 2015, through an ongoing audit of our suppliers, we
identified a pork supplier that was not meeting our standards
related to the size and condition of the housing offered to
some of the pigs, so we suspended our purchases from this
supplier. Without this supply, we were unable to get enough
pork to meet our standards for all of our restaurants, and were
not able to serve carnitas in many of our U.S. restaurants for a
portion of the year. During the third quarter of 2015, we began
introducing carnitas from a new pork supplier in the United
Kingdom, and this new pork supply allowed us to serve carnitas
in all of our restaurants by the end of 2015. Additionally, some
of our restaurants may periodically serve conventionally raised
beef or chicken or stop serving one or more menu items in the
future due to supply constraints. When we become aware that
one or more of our restaurants will serve conventionally raised
meat, we clearly and specifically disclose this temporary
change on signage in each affected restaurant, so that
customers can avoid those meats if they choose to do so.

Stock Repurchases. In accordance with stock repurchases
authorized by our Board of Directors, we purchased shares of
our common stock during 2015 with an aggregate total
repurchase price of $485.8 million. As of December 31, 2015,
$116.4 million was available for stock repurchases under the
authorization announced on December 4, 2015. We also
announced authorizations by our Board of Directors of up to an
additional $300 million in common stock repurchases on
January 6, 2016 and up to another additional $300 million on
February 2, 2016. We have purchased $270.0 million of our
common stock under these authorizations from January 1, 2016
through February 3, 2016. We have entered into an agreement
with a broker under SEC rule 10b5-1(c), authorizing the broker
to make open market purchases of common stock from time to
time, subject to market conditions. The existing repurchase
agreement and the Board’s authorizations of the repurchases
may be modified, suspended, or discontinued at any time.

Restaurant Openings, Relocations and
Closures
The following table details restaurant unit data for the years
indicated.

Beginning of year

Openings

Relocations

2015

2014

2013

1,783 1,595

1,410

229

(2)

192

(4)

185

—

Total restaurants at end of year

2,010 1,783

1,595

2015 Annual Report 31

PART II
(continued)

Results of Operations
Our results of operations as a percentage of revenue and period-over-period variances are discussed in the following section. As we
open more restaurants and hire more employees, our restaurant operating costs and depreciation and amortization increase.

Revenue

Revenue

Average restaurant sales

Year ended
December 31,

2015

2014

2013

(dollars in millions)

%
increase
(decrease)
2015 over
2014

%
increase
2014 over
2013

$4,501.2

$4,108.3

$3,214.6

$ 2.424

$ 2.472

$ 2.169

9.6%

(1.9%)

27.8%

14.0%

Comparable restaurant sales increases

0.2%

16.8%

5.6%

Number of restaurants as of the end of the period

2,010

1,783

1,595

12.7%

11.8%

Number of restaurants opened in the period, net of
relocations

227

188

185

In 2015, increased revenue was primarily driven by new restaurant openings. Revenue from restaurants not yet in the
comparable base contributed $390.4 million of the increase in sales in 2015, of which $183.6 million was attributable to
restaurants opened during the year.

In 2014, the significant factors contributing to our increases in revenue were comparable restaurant sales and new
restaurant openings. Comparable revenue increases contributed $530.0 million of the increase in restaurant sales, due
primarily to increases in customer visits, and an increase in average check amount, including the benefit from menu price
increases. Restaurant sales from restaurants not yet in the comparable base contributed $364.7 million of the increase in
sales in 2014, of which $173.9 million was attributable to restaurants opened during the year.

Food, Beverage and Packaging Costs

Food, beverage and packaging

As a percentage of revenue

Year ended
December 31,

2015

2014

2013

(dollars in millions)

%
increase
2015 over
2014

%
increase
2014 over
2013

$1,503.8

$1,421.0

$1,073.5

5.8%

32.4%

33.4%

34.6%

33.4%

Food, beverage and packaging costs decreased as a percentage of revenue in 2015 primarily due to the benefit of the
nation-wide menu price increases taken in the second quarter of 2014 and relief in dairy and avocado costs. The decrease
was partially offset by inflation on beef costs.

Food, beverage and packaging costs increased as a percentage of revenue in 2014 due to inflation on many food items,
primarily beef, avocados, and dairy. The increase was partially offset by the impact of menu price increases.

Labor Costs

Labor costs

As a percentage of revenue

32 2015 Annual Report

Year ended
December 31,

2015

2014

2013

(dollars in millions)

%
increase
2015 over
2014

%
increase
2014 over
2013

$1,045.7

$904.4

$739.8

15.6%

22.3%

23.2%

22.0%

23.0%

PART II
(continued)

Labor costs as a percentage of revenue increased in 2015 due primarily to wage inflation and an increased number of crew
and managers in each of our restaurants caused by scheduling inefficiencies occurring earlier in the year. Based on
expected lower average restaurant sales, we expect labor costs as a percentage of revenue to increase for 2016.

Labor costs as a percentage of revenue decreased in 2014 due primarily to the benefit of higher average restaurant sales,
including the impact of menu price increases, partially offset by an increased number of managers and crew in our
restaurants and normal wage inflation.

Occupancy Costs

Occupancy costs

As a percentage of revenue

Year ended
December 31,

2015

2014

2013

(dollars in millions)

%
increase
2015 over
2014

%
increase
2014 over
2013

$262.4

$230.9

$199.1

13.7%

16.0%

5.8%

5.6% 6.2%

Occupancy costs as a percentage of revenue increased in 2015 primarily due to higher average rents for new locations.
Occupancy costs are expected to increase as a percentage of revenue during 2016 as a result of expected lower average
restaurant sales.

In 2014, occupancy costs decreased as a percentage of revenue primarily due to the benefit of higher average restaurant
sales on a partially fixed-cost base.

Other Operating Costs

Other operating costs

As a percentage of revenue

Year ended
December 31,

2015

2014

2013

(dollars in millions)

%
increase
2015 over
2014

%
increase
2014 over
2013

$515.0

$434.2

$347.4

18.6%

25.0%

11.4% 10.6%

10.8%

Other operating costs include, among other items, marketing and promotional costs, bank and credit card fees, and
restaurant utilities and maintenance costs. Other operating costs increased in 2015 due primarily to a change in the
classification of kitchen gloves out of food, beverage, and packaging costs beginning in 2015, and higher marketing and
promotional costs. We expect other operating costs to increase significantly as a percentage of revenue for 2016 as we
pursue a marketing campaign, including an increase in free food promotions, to regain customers after the recent food-
borne illness incidents and due to expected lower average restaurant sales as a result of those incidents.

Other operating costs decreased as a percentage of revenue in 2014 due primarily to the benefit of higher average
restaurant sales on a partially fixed-cost base.

General and Administrative Expenses

General and administrative expense

As a percentage of revenue

Year ended
December 31,

2015

2014

2013

(dollars in millions)

%
decrease
2015 over
2014

%
increase
2014 over
2013

$250.2

$273.9

$203.7

(8.6%)

34.4%

5.6%

6.7%

6.3%

2015 Annual Report 33

PART II
(continued)

The decrease in general and administrative expenses in dollar terms for 2015 primarily resulted from decreased non-cash
stock-based compensation expense, lower bonus expense, and decreased expense associated with our biennial All
Managers’ Conference, or AMC, held in the third quarter of 2014. Stock-based compensation expense decreased
$39.4 million. The decrease was primarily due to a change in the structure of our executive compensation, as well as a
decrease in our estimate of non-vested performance stock awards that we expect to vest, resulting in a cumulative
adjustment during the fourth quarter of 2015 reducing expense by $12.2 million. The total decrease was partially offset by
higher payroll costs as we grew. We expect general and administrative expenses in dollar terms for 2016 to increase due, in
part, to additional stock-based compensation expense, payroll costs as we grow, and costs associated with our 2016 AMC
scheduled for the third quarter of 2016.

The increase in general and administrative expenses in dollar terms in 2014 primarily resulted from increased non-cash
stock-based compensation expense, higher payroll and bonus costs as we grew, as well as costs from our AMC held in the
third quarter of 2014.

Depreciation and Amortization

Depreciation and amortization

As a percentage of revenue

Year ended
December 31,

2015

2014

2013

(dollars in millions)

%
increase
2015 over
2014

%
increase
2014 over
2013

$130.4

$110.5

$96.1

18.0%

15.0%

2.9% 2.7% 3.0%

Depreciation and amortization increased as a percentage of revenue in 2015 due to reinvestment costs for our restaurants
as they age.

In 2014, depreciation and amortization decreased as a percentage of revenue as a result of the benefit of higher average
restaurant sales on a partially fixed-cost base.

Loss on Disposal of Assets

Loss on disposal of assets

As a percentage of revenue

Year ended December 31,

2015

2014

2013

(dollars in millions)

%
increase
2015 over
2014

%
increase
2014 over
2013

$13.2

$7.0

$6.8

89.1%

3.3%

0.3% 0.2% 0.2%

Loss on disposal of assets increased in 2015 due to impairment charges resulting from an internally developed software
program that we chose not to implement and related hardware, the discontinued use of certain kitchen equipment as we
move more food preparation to central kitchens, as well as restaurant relocations. Loss on disposal of assets remained
relatively consistent in 2014.

Income Tax Provision

Provision for income taxes

Effective tax rate

34 2015 Annual Report

Year ended
December 31,

2015

2014

2013

(dollars in millions)

%
increase
2015 over
2014

%
increase
2014 over
2013

$294.3 $268.9 $207.0

9.4%

29.9%

38.2% 37.6% 38.7%

PART II
(continued)

In 2015 and 2014, the effective tax rate was lower than 2013 because there was a decrease in the state tax rate.
Additionally, 2014 included a benefit from filing the 2013 tax returns, which included a non-recurring change in the estimate
of usable employer credits. For 2016, we expect the effective tax rate to be 39.0% due to expected lower income before
income taxes.

Quarterly Financial Data/Seasonality
The following table presents data from the consolidated statement of income and comprehensive income for each of the
eight quarters in the period ended December 31, 2015. The operating results for any quarter are not necessarily indicative of
the results for any subsequent quarter. Results from the quarter ended December 31, 2015 include the impact of the food-
borne illness incidents described elsewhere in this report, and these incidents are likely to impact our results in future
quarters.

Revenue

Operating income

Net income

Number of restaurants opened in quarter

Comparable restaurant sales increase (decrease)

Revenue

Operating income

Net income

Number of restaurants opened in quarter

Comparable restaurant sales increase

2015 Quarters Ended

March 31

June 30

September 30

December 31

$1,089.0

$1,197.8

$ 197.8

$ 227.4

$ 122.6

$ 140.2

$1,216.9

$ 234.8

$ 144.9

49

10.4%

48

4.3%

53

2.6%

$997.5

$ 103.6

$ 67.9

79

(14.6%)

2014 Quarters Ended

March 31

June 30

September 30

December 31

$904.2

$ 135.7

$ 83.1

$1,050.1

$ 179.8

$ 110.3

$1,084.2

$ 207.4

$ 130.8

$1,069.8

$ 187.9

$

121.2

44

13.4%

45

17.3%

43

19.8%

60

16.1%

Seasonal factors cause our profitability to fluctuate from quarter to quarter. Historically, our average daily restaurant sales
and net income are lower in the first and fourth quarters due, in part, to the holiday season and because fewer people eat
out during periods of inclement weather (the winter months) than during periods of mild or warm weather (the spring,
summer and fall months). Other factors also have a seasonal effect on our results. For example, restaurants located near
colleges and universities generally do more business during the academic year. Seasonal factors, however, might be
moderated or outweighed by other factors that may influence our quarterly results, such as the adverse publicity that we
saw during 2015 around food-borne illness incidents associated with our restaurants, as well as fluctuations in food or
packaging costs or the timing of menu price increases. The number of trading days in a quarter can also affect our results,
although, on an overall annual basis, changes in trading dates do not have a significant impact.

Our quarterly results are also affected by other factors such as the amount and timing of non-cash stock-based
compensation expense, the number of new restaurants opened in a quarter and unanticipated events. New restaurants
typically have lower margins following opening as a result of the expenses associated with opening new restaurants and
their operating inefficiencies in the months immediately following opening. In addition, unanticipated events also impact our
results. Accordingly, results for a particular quarter are not necessarily indicative of results to be expected for any other
quarter or for any year.

Liquidity and Capital Resources
Our primary liquidity and capital requirements are for new restaurant construction, working capital and general corporate
needs. We have a cash and short-term investment balance of $663.2 million that we expect to utilize, along with cash flow
from operations, to provide capital to support the growth of our business (primarily through opening restaurants), to
repurchase additional shares of our common stock subject to market conditions, to maintain our existing restaurants and

2015 Annual Report 35

PART II
(continued)

for general corporate purposes. As of December 31, 2015, there was $116.4 million remaining available under repurchase
authorizations previously approved by our Board of Directors. We announced authorizations by our Board of Directors of up
to an additional $300 million in common stock repurchases on January 6, 2016, and up to another additional $300 million
on February 2, 2016. We also have a long term investments balance of $622.9 million, which consists of U.S. treasury notes
with maturities of 13 months to approximately 2 years. We believe that cash from operations, together with our cash and
investment balances, will be enough to meet ongoing capital expenditures, working capital requirements and other cash
needs for the foreseeable future.

We haven’t required significant working capital because customers generally pay using cash or credit and debit cards and
because our operations do not require significant receivables, nor do they require significant inventories due, in part, to our
use of various fresh ingredients. In addition, we generally have the right to pay for the purchase of food, beverage and
supplies some time after the receipt of those items, generally within ten days, thereby reducing the need for incremental
working capital to support our growth.

One of our primary uses of cash is in new restaurant development. Our total capital expenditures for 2015 were
$257.4 million, and we expect to incur capital expenditures of about $260 million in 2016, of which about $200 million
relates to our construction of new restaurants before any reductions for landlord reimbursements, and the remainder
primarily relates to restaurant reinvestments, information technology and infrastructure initiatives as well as food safety
initiatives. In 2015, we spent on average about $805,000 in development and construction costs per restaurant, net of
landlord reimbursements of approximately $77,000. For new restaurants to be opened in 2016, we anticipate average
development costs will remain generally consistent with 2015.

Contractual Obligations
Our contractual obligations as of December 31, 2015 were as follows:

Operating leases

Deemed landlord financing

Other contractual obligations(1)

2015

Total

1 year

2-3 years

4-5 years

(in thousands)

After
5 years

$ 3,468,012

$ 239,683

$486,064

$ 485,184

$ 2,257,081

$

4,316

$

421

$ 286,281

$285,850

$

$

846

431

$

$

855

—

$

$

2,194

—

Total contractual cash obligations

$3,758,609

$525,954

$ 487,341

$486,039

$2,259,275

(1) We enter into various purchase obligations in the ordinary course of business. Those that are binding primarily relate to amounts owed

for orders related to produce and other ingredients and supplies, construction contractor and subcontractor agreements, orders
submitted for equipment for restaurants under construction, and marketing initiatives and corporate sponsorships.

The majority of our restaurants and administrative office leases are non-cancelable obligations. Our leases generally have
initial terms of either five to ten years with two or more five-year extensions, for end-cap and in-line restaurants, or 10 to
15 years with several five-year extensions, for free-standing restaurants. Our leases generally require us to pay a
proportionate share of real estate taxes, insurance, common charges and other operating costs. Some restaurant leases
provide for contingent rental payments based on sales thresholds, although we generally do not expect to pay significant
contingent rent on these properties based on the thresholds in those leases.

Off-Balance Sheet Arrangements
As of December 31, 2015 and 2014, we had no off-balance sheet arrangements or obligations.

Inflation
The primary areas of our operations affected by inflation are food, healthcare costs, labor, fuel, utility costs, materials used
in the construction of our restaurants, and insurance. Although almost all of our crew members make more than the federal
and applicable state and local minimum wage, increases in the applicable federal or state minimum wage may have an

36 2015 Annual Report

PART II
(continued)

impact on our labor costs by causing wage inflation above the minimum wage level. Additionally, many of our leases require
us to pay property taxes, maintenance, utilities and insurance, all of which are generally subject to inflationary increases. In
the past we have largely been able to offset inflationary increases with menu price increases. There have been, and there
may be in the future, delays in implementing such menu price increases, and we do not expect to increase menu prices while
our sales are depressed due to the food safety incidents discussed elsewhere in this report. If we do raise menu prices in the
future, general competitive pressures may limit our ability to completely recover cost increases attributable to inflation.

Critical Accounting Estimates
We describe our significant accounting policies in Note 1 and Note 6 of our consolidated financial statements included in
Item 8. “Financial Statements and Supplementary Data.” Critical accounting estimates are those that we believe are both
significant and that require us to make difficult, subjective or complex judgments, often because we need to estimate the
effect of inherently uncertain matters. We base our estimates and judgments on historical experiences and various other
factors that we believe to be appropriate under the circumstances. Actual results may differ from these estimates, and we
might obtain different estimates if we used different assumptions or factors. We believe the following critical accounting
estimates affect our more significant judgments and estimates used in the preparation of our financial statements:

Leases
We lease nearly all of our restaurant locations. Our leases typically contain escalating rentals over the lease term as well as
optional renewal periods. We have estimated that our lease term, including reasonably assured renewal periods, is the
lesser of the lease term or 20 years. We account for our leases by recognizing rent expense on a straight-line basis over the
reasonably assured lease term. The majority of our leasehold improvements are also depreciated over the reasonably
assured lease term. If the estimate of our reasonably assured lease term was changed, our depreciation and rent expense
could differ materially.

Stock-based Compensation
We recognize compensation expense for equity awards over the vesting period based on the award’s fair value. We use the
Black-Scholes valuation model to determine the fair value of our stock-only stock appreciation rights, or SOSARs, and we
use the Monte Carlo simulation model to determine the fair value of stock awards that contain market conditions. Both of
these models require assumptions to be made regarding our stock price volatility, the expected life of the award and
expected dividend rates. The volatility assumption was based on our historical data and implied volatility, and the expected
life assumptions were based on our historical data. Similarly, the compensation expense of performance share awards, and
SOSARs with performance-based vesting conditions is based in part on the estimated probability of our achieving levels of
performance associated with particular levels of payout for performance shares and with vesting for performance SOSARs.
We determine the probability of achievement of future levels of performance by comparing the relevant performance level
with our internal estimates of future performance. Those estimates are based on a number of assumptions, and different
assumptions may have resulted in different conclusions regarding the probability of our achieving future levels of
performance relevant to the payout levels for the awards. Had we arrived at different assumptions of stock price volatility
or expected lives of our SOSARs, or different assumptions regarding the probability of our achieving future levels of
performance with respect to performance share awards and performance SOSARs, our stock-based compensation expense
and results of operations could have been different. Awards that contain service, performance and market conditions
ultimately vest based on Chipotle’s relative performance versus a restaurant industry peer group in the
annual averages of revenue growth, net income growth, and total shareholder return. Our estimates of Chipotle’s future
performance and the future performance of the restaurant industry peer group are assumptions. If we had arrived at
difference assumptions for revenue growth, net income, or total shareholder return for Chipotle or the peer group, our
stock-based compensation expense and results of operations could have been different.

Insurance Liability
We maintain various insurance policies for workers’ compensation, general liability and auto damage with varying
deductibles as high as $1 million, and for property which generally has a $1.5 million deductible. We are self-insured for
employee health but have third party insurance coverage to limit exposure to these claims. We record a liability that
represents our estimated cost of claims incurred and unpaid as of the balance sheet date. Our estimated liability is not
discounted and is based on a number of assumptions and factors, including historical trends, actuarial assumptions and

2015 Annual Report 37

PART II
(continued)

economic conditions, and is closely monitored and adjusted when warranted by changing circumstances. In addition, our
history of claims experience is short and our significant growth rate could affect the accuracy of estimates based on
historical experience. Should a greater amount of claims occur compared to what was estimated or medical costs increase
beyond what was expected, our accrued liabilities might not be sufficient and additional expenses may be recorded. Actual
claims experience could also be more favorable than estimated, which would result in expense reductions. Unanticipated
changes may produce materially different amounts of expense than that reported under these programs. The total
estimated insurance liabilities as of December 31, 2015 were $40.3 million.

Reserves/Contingencies for Litigation and Other Matters
We are involved in various claims and legal actions that arise in the ordinary course of business. These actions are subject
to many uncertainties, and we cannot predict the outcomes with any degree of certainty. Consequently, we were unable to
ascertain the ultimate aggregate amount of monetary liability or financial impact with respect to these matters as of
December 31, 2015. Although we have recorded liabilities related to a number of legal actions, our estimates used to
determine the amount of these liabilities may not be accurate, and there are other legal actions for which we have not
recorded a liability. As a result, in the event legal actions for which we have not accrued a liability or for which our accrued
liabilities are not accurate are resolved, such resolution may affect our operating results and cash flows.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET
RISK

Commodity Price Risks
We are exposed to commodity price risks. Many of the ingredients we use to prepare our food, as well as our packaging
materials, are commodities or ingredients that are affected by the price of other commodities, exchange rates, foreign
demand, weather, seasonality, production, availability and other factors outside our control. We work closely with our
suppliers and use a mix of forward pricing protocols under which we agree with our supplier on fixed prices for deliveries at
some time in the future, fixed pricing protocols under which we agree on a fixed price with our supplier for the duration of
that protocol, and formula pricing protocols under which the prices we pay are based on a specified formula related to the
prices of the goods, such as spot prices. However, a majority of the dollar value of goods purchased by us is effectively at
spot prices. Generally our pricing protocols with suppliers can remain in effect for periods ranging from one to 18 months,
depending on the outlook for prices of the particular ingredient. In several cases, we have minimum purchase obligations.
We’ve tried to increase, where necessary, the number of suppliers for our ingredients, which we believe can help mitigate
pricing volatility, and we follow industry news, trade issues, exchange rates, foreign demand, weather, crises and other
world events that may affect our ingredient prices. Increases in ingredient prices could adversely affect our results if we
choose for competitive or other reasons not to increase menu prices at the same rate at which ingredient costs increase, or
if menu price increases result in customer resistance.

Changing Interest Rates
We are also exposed to interest rate risk through fluctuations of interest rates on our investments. Changes in interest rates
affect the interest income we earn, and therefore impact our cash flows and results of operations. As of December 31, 2015,
we had $1,084.2 million in investments and interest-bearing cash accounts, including an insurance related restricted trust
account classified in other assets, and $199.1 million in accounts with an earnings credit we classify as interest income,
which combined earned a weighted average interest rate of 0.62%.

Foreign Currency Exchange Risk
A portion of our operations consist of activities outside of the U.S. and we have currency risk on the transactions in other
currencies and translation adjustments resulting from the conversion of our international financial results into the U.S.
dollar. However, a substantial majority of our operations and investment activities are transacted in the U.S. and therefore
our foreign currency risk is limited at this date.

38 2015 Annual Report

PART II
(continued)

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheet as of December 31, 2015 and 2014

Consolidated Statement of Income and Comprehensive Income for the years
ended December 31, 2015, 2014 and 2013

Consolidated Statement of Shareholders’ Equity for the years ended
December 31, 2015, 2014 and 2013

Consolidated Statement of Cash Flows for the years ended December 31, 2015,
2014 and 2013

Notes to Consolidated Financial Statements

40

41

42

43

44

45

2015 Annual Report 39

PART II
(continued)

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders of
Chipotle Mexican Grill, Inc.

We have audited the accompanying consolidated balance sheets of Chipotle Mexican Grill, Inc. (the “Company”) as of
December 31, 2015 and 2014, and the related consolidated statements of income and comprehensive income, shareholders’
equity and cash flows for each of the three years in the period ended December 31, 2015. These financial statements are the
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements
based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe
that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial
position of Chipotle Mexican Grill, Inc. at December 31, 2015 and 2014, and the consolidated results of its operations and its
cash flows for each of the three years in the period ended December 31, 2015, in conformity with U.S. generally accepted
accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
Chipotle Mexican Grill, Inc.’s internal control over financial reporting as of December 31, 2015, based on criteria established
in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission (2013 framework) and our report dated February 4, 2016 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP

Denver, Colorado
February 4, 2016

40 2015 Annual Report

PART II
(continued)

CHIPOTLE MEXICAN GRILL, INC.
CONSOLIDATED BALANCE SHEET
(in thousands, except per share data)

Assets

Current assets:

Cash and cash equivalents

Accounts receivable, net of allowance for doubtful accounts of $1,176 and $1,199 as of
December 31, 2015 and December 31, 2014, respectively

Inventory

Prepaid expenses and other current assets

Income tax receivable

Investments

Total current assets

Leasehold improvements, property and equipment, net

Long term investments

Other assets

Goodwill

Total assets

Liabilities and shareholders’ equity

Current liabilities:

Accounts payable

Accrued payroll and benefits

Accrued liabilities

Total current liabilities

Deferred rent

Deferred income tax liability

Other liabilities

Total liabilities

Shareholders’ equity:

Preferred stock, $0.01 par value, 600,000 shares authorized, no shares issued as of
December 31, 2015 and December 31, 2014, respectively

Common stock $0.01 par value, 230,000 shares authorized, and 35,790 and 35,394 shares
issued as of December 31, 2015 and December 31, 2014, respectively

Additional paid-in capital

Treasury stock, at cost, 5,206 and 4,367 common shares at December 31, 2015 and
December 31, 2014, respectively

Accumulated other comprehensive income (loss)

Retained earnings

Total shareholders’ equity

Total liabilities and shareholders’ equity

See accompanying notes to consolidated financial statements.

December 31,

2015

2014

(as adjusted)

$ 248,005

$ 419,465

38,283

15,043

39,965

58,152

415,199

814,647

34,839

15,332

34,795

16,488

338,592

859,511

1,217,220

1,106,984

622,939

496,106

48,321

21,939

42,777

21,939

$2,725,066

$ 2,527,317

$

85,709

$

69,613

64,958

129,275

279,942

251,962

32,305

32,883

73,894

102,203

245,710

219,414

21,561

28,263

597,092

514,948

—

358

—

354

1,172,628

1,038,932

(1,234,612)

(748,759)

(8,273)

(429)

2,197,873

1,722,271

2,127,974

2,012,369

$2,725,066

$ 2,527,317

2015 Annual Report 41

PART II
(continued)

CHIPOTLE MEXICAN GRILL, INC.
CONSOLIDATED STATEMENT OF INCOME AND COMPREHENSIVE INCOME
(in thousands, except per share data)

Revenue

Restaurant operating costs (exclusive of depreciation and amortization shown
separately below):

Food, beverage and packaging

Labor

Occupancy

Other operating costs

General and administrative expenses

Depreciation and amortization

Pre-opening costs

Loss on disposal of assets

Total operating expenses

Income from operations

Interest and other income (expense), net

Income before income taxes

Provision for income taxes

Net income

Other comprehensive income (loss), net of income taxes:

Foreign currency translation adjustments

Unrealized loss on investments, net of income taxes of $946, $0, and $0

Other comprehensive income (loss), net of income taxes

Comprehensive income

Earnings per share:

Basic

Diluted

Weighted average common shares outstanding:

Basic

Diluted

See accompanying notes to consolidated financial statements.

Year ended December 31,

2015

2014

2013

$ 4,501,223

$ 4,108,269

$3,214,591

1,503,835

1,420,994

1,073,514

1,045,726

904,407

739,800

262,412

514,963

250,214

130,368

16,922

13,194

230,868

434,244

199,107

347,401

273,897

203,733

110,474

96,054

15,609

6,976

15,511

6,751

3,737,634

3,397,469

2,681,871

763,589

710,800

532,720

6,278

3,503

1,751

769,867

714,303

534,471

(294,265)

(268,929)

(207,033)

$ 475,602

$ 445,374

$ 327,438

(6,322)

(1,522)

(7,844)

(2,049)

—

(2,049)

596

—

596

$ 467,758

$ 443,325

$ 328,034

$

$

15.30

15.10

$

$

14.35

14.13

$

$

10.58

10.47

31,092

31,494

31,038

31,512

30,957

31,281

42 2015 Annual Report

PART II
(continued)

CHIPOTLE MEXICAN GRILL, INC.
CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY
(in thousands)

Common Stock

Shares Amount

Additional
Paid-In
Capital

Treasury Stock

Shares

Amount

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Total

Balance, December 31, 2012

34,912 $ 349 $ 816,612

3,819 $ (521,518) $ 949,459

$ 1,024

$1,245,926

Stock-based compensation

Stock plan transactions and
other

Excess tax benefit on stock-
based compensation, net of
utilization of $29

Acquisition of treasury stock

Net income

Other comprehensive income
(loss), net of income tax

64,781

333

3

97

38,350

393

(138,903)

327,438

64,781

100

38,350

(138,903)

327,438

596

596

Balance, December 31, 2013

35,245 $ 352 $ 919,840 4,212 $ (660,421) $1,276,897

$ 1,620

$1,538,288

Stock-based compensation

Stock plan transactions and
other

Excess tax benefit on stock-
based compensation

Acquisition of treasury stock

Net income

Other comprehensive income
(loss), net of income tax

97,618

149

2

(193)

21,667

155

(88,338)

445,374

97,618

(191)

21,667

(88,338)

445,374

(2,049)

(2,049)

Balance, December 31, 2014

35,394 $ 354 $1,038,932 4,367 $ (748,759) $ 1,722,271

$ (429)

$2,012,369

Stock-based compensation

Stock plan transactions and
other

Excess tax benefit on stock-
based compensation

Acquisition of treasury stock

Net income

Other comprehensive income
(loss), net of income tax

59,465

396

4

(211)

74,442

839

(485,853)

475,602

59,465

(207)

74,442

(485,853)

475,602

(7,844)

(7,844)

Balance, December 31, 2015

35,790 $ 358 $ 1,172,628 5,206 $(1,234,612) $2,197,873

$ (8,273)

$ 2,127,974

See accompanying notes to consolidated financial statements.

2015 Annual Report 43

PART II
(continued)

CHIPOTLE MEXICAN GRILL, INC.
CONSOLIDATED STATEMENT OF CASH FLOWS
(in thousands)

Operating activities
Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Deferred income tax (benefit) provision
Loss on disposal of assets
Bad debt allowance
Stock-based compensation expense
Excess tax benefit on stock-based compensation
Other

Changes in operating assets and liabilities:

Accounts receivable
Inventory
Prepaid expenses and other current assets
Other assets
Accounts payable
Accrued liabilities
Income tax payable/receivable
Deferred rent
Other long-term liabilities

Net cash provided by operating activities
Investing activities
Purchases of leasehold improvements, property and equipment
Purchases of investments
Maturities of investments
Net cash used in investing activities
Financing activities
Acquisition of treasury stock
Excess tax benefit on stock-based compensation
Stock plan transactions and other financing activities
Net cash used in financing activities
Effect of exchange rate changes on cash and cash equivalents
Net change in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year
Supplemental disclosures of cash flow information
Income taxes paid
Increase (decrease) in purchases of leasehold improvements, property and
equipment accrued in accounts payable and accrued liabilities
Increase in acquisition of treasury stock accrued in accrued liabilities

See accompanying notes to consolidated financial statements.

44 2015 Annual Report

Year ended December 31,

2015

2014

2013

$ 475,602

$ 445,374

$ 327,438

130,368
11,666
13,194
(23)
57,911
(74,442)
582

(3,504)
262
(5,259)
(5,619)
19,525
(7,440)
32,756
32,911
4,826
683,316

110,474
(20,671)
6,976
9
96,440
(21,667)
104

(10,966)
(2,307)
(658)
1,071
2,168
35,019
8,831
27,025
4,845
682,067

96,054
2,103
6,751
19
63,657
(38,379)
507

(7,238)
(1,950)
(6,806)
(1,354)
2,052
12,020
44,334
25,715
3,857
528,780

(257,418)
(559,372)
352,650
(464,140)

(252,590)
(521,004)
254,750
(518,844)

(199,926)
(387,639)
159,250
(428,315)

(460,675)
74,442
(207)
(386,440)
(4,196)
(171,460)
419,465
$ 248,005

(88,338)
21,667
(66)
(66,737)
(224)
96,262
323,203
$ 419,465

(138,903)
38,379
173
(100,351)
536
650
322,553
$ 323,203

$ 248,547

$ 280,687

$ 160,973

$
$

(2,870) $
$
25,178

9,424
—

$
$

(1,736)
—

PART II
(continued)

CHIPOTLE MEXICAN GRILL, INC.

NOTES TO CONSOLIDATED
FINANCIAL STATEMENTS
(dollar and share amounts in thousands,
unless otherwise specified)
1. Description of Business and Summary of
Significant Accounting Policies
Chipotle Mexican Grill, Inc., a Delaware corporation,
together with its subsidiaries (collectively the “Company”)
develops and operates fast-casual, fresh Mexican food
restaurants. As of December 31, 2015, the Company
operated 1,971 Chipotle restaurants throughout the United
States. The Company also has 11 restaurants in Canada,
seven in England, four in France, and one in Germany.
Further, the Company operated 13 ShopHouse Southeast
Asian Kitchen restaurants, serving fast-casual, Asian
inspired cuisine, as well as is an investor in a consolidated
entity that owned and operated three Pizzeria Locale
restaurants, a fast casual pizza concept. The Company
manages its operations based on nine regions and has
aggregated its operations to one reportable segment.

Principles of Consolidation and Basis of
Presentation
The consolidated financial statements include the accounts
of the Company, including wholly and majority owned
subsidiaries. All intercompany balances and transactions
have been eliminated.

Management Estimates
The preparation of financial statements in conformity with
U.S. generally accepted accounting principles requires
management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities as of the date
of the financial statements and the reported amounts of
revenue and expenses during the reporting period. Actual
results could differ from those estimates under different
assumptions or conditions.

Revenue Recognition
Revenue from restaurant sales is recognized when
payment is tendered at the point of sale. The Company
reports revenue net of sales and use taxes collected from
customers and remitted to governmental taxing authorities.

The Company sells gift cards which do not have an
expiration date and it does not deduct non-usage fees from
outstanding gift card balances. The Company recognizes
revenue from gift cards when: (i) the gift card is redeemed

by the customer; or (ii) the Company determines the
likelihood of the gift card being redeemed by the customer
is remote (gift card breakage) and there is not a legal
obligation to remit the unredeemed gift cards to the
relevant jurisdiction. The determination of the gift card
breakage rate is based upon Company-specific historical
redemption patterns. Gift card breakage is recognized in
revenue as the gift cards are used on a pro rata basis over
a six month period beginning at the date of the gift card
sale and is included in revenue in the consolidated
statement of income and comprehensive income. The
Company has determined that 4% of gift card sales will not
be redeemed and will be retained by the Company.
Breakage recognized during the years ended December 31,
2015, 2014 and 2013 was $4,226, $3,146 and $1,976,
respectively.

Cash and Cash Equivalents
The Company considers all highly liquid investment
instruments purchased with an initial maturity of three
months or less to be cash equivalents. The Company
maintains cash and cash equivalent balances with financial
institutions that exceed federally-insured limits. The
Company has not experienced any losses related to these
balances and believes the risk to be minimal.

Accounts Receivable
Accounts receivable primarily consists of receivables from
third party gift card distributors, tenant improvement
receivables, payroll-related tax receivables, vendor rebates,
and receivables arising from the normal course of business.
The allowance for doubtful accounts is the Company’s best
estimate of the amount of probable credit losses in the
Company’s existing accounts receivable based on a specific
review of account balances. Account balances are charged
off against the allowance after all means of collection have
been exhausted and the potential for recoverability is
considered remote.

Inventory
Inventory, consisting principally of food, beverages, and
supplies, is valued at the lower of first-in, first-out cost or
market. Certain key ingredients (beef, pork, chicken, beans,
rice, sour cream, cheese, and tortillas) are purchased from
a small number of suppliers.

Investments
Investments classified as “trading” securities are carried at
fair value with any unrealized gain or loss being recorded in
the consolidated statement of income and comprehensive
income. Investments classified as “available-for-sale” are
carried at fair market value with unrealized gains and

2015 Annual Report 45

PART II
(continued)

losses, net of tax, included as a component of other
comprehensive income (loss). Held-to-maturity securities
are carried at amortized cost. The Company recognizes
impairment charges on its investments in the consolidated
statement of income and comprehensive income when
management believes the decline in the fair value of the
investment is other-than-temporary.

Leasehold Improvements, Property and Equipment
Leasehold improvements, property and equipment are
recorded at cost. Internal costs directly associated with the
acquisition, development and construction of a restaurant
are capitalized and were $9,554, $7,756 and $9,024 for the
years ended December 31, 2015, 2014 and 2013,
respectively. Expenditures for major renewals and
improvements are capitalized while expenditures for minor
replacements, maintenance and repairs are expensed as
incurred. Depreciation is calculated using the straight-line
method over the estimated useful lives of the assets.
Leasehold improvements are amortized over the shorter of
the lease term, which generally includes reasonably
assured option periods, or the estimated useful lives of the
assets. Upon retirement or disposal of assets, the accounts
are relieved of cost and accumulated depreciation and the
related gain or loss, if any, is reflected in loss on disposal of
assets in the consolidated statement of income and
comprehensive income.

At least annually, the Company evaluates, and adjusts when
necessary, the estimated useful lives of leasehold
improvements, property and equipment. The changes in
estimated useful lives did not have a material impact on
depreciation in any period. The estimated useful lives are:

Leasehold improvements and buildings

Furniture and fixtures

Equipment

3-20 years

4-7 years

3-10 years

Goodwill
Goodwill represents the excess of cost over fair value of
net assets of the business acquired. Goodwill is not subject
to amortization, but instead is tested for impairment at
least annually, and the Company is required to record any
necessary impairment adjustments. Impairment is
measured as the excess of the carrying value over the fair
value of the goodwill. Based on the Company’s analysis, no
impairment charges were recognized on goodwill for the
years ended December 31, 2015, 2014 and 2013.

Other Assets
Other assets consist primarily of restricted cash assets of
$22,572 and $19,889 as of December 31, 2015 and 2014,

46 2015 Annual Report

respectively, a rabbi trust as described further in Note 7,
“Employee Benefit Plans,” transferable liquor licenses
which are carried at the lower of fair value or cost, and
rental deposits related to leased properties. Restricted cash
assets are primarily insurance related restricted trust
assets.

Impairment of Long-Lived Assets
Long-lived assets are reviewed for impairment whenever
events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. For
the purpose of reviewing restaurant assets to be held and
used for potential impairment, assets are grouped together
at the market level, or in the case of a potential relocation
or closure, at the restaurant level. The Company manages
its restaurants as a group with significant common costs
and promotional activities; as such, an individual
restaurant’s cash flows are not generally independent of
the cash flows of others in a market. Recoverability of
assets to be held and used is measured by a comparison of
the carrying amount of an asset to the estimated
undiscounted future cash flows expected to be generated
by the asset. If the carrying amount of an asset exceeds its
estimated future cash flows, an impairment charge is
recognized as the amount by which the carrying amount of
the asset exceeds the fair value of the asset. During the
years ended December 31, 2015, 2014 and 2013, an
aggregate impairment charge of $6,675, $0 and $1,220,
respectively, was recognized in loss on disposal of assets in
the consolidated statement of income and comprehensive
income. During the year ended December 31, 2015, the
impairment charges resulted from an internally developed
software program that the Company chose not to
implement and the related hardware, the
discontinued use of certain kitchen equipment from the
Company’s restaurants, as well as restaurant relocations.
Impairment charges for software and equipment write-offs
were equal to the net book value of assets on the balance
sheet. Fair value of relocated restaurants was determined
using Level 3 inputs (as described below under “Fair Value
Measurements”) based on a discounted cash flows method
through the estimated date of closure.

Income Taxes
The Company recognizes deferred tax assets and liabilities
at enacted income tax rates for the temporary differences
between the financial reporting bases and the tax bases of
its assets and liabilities. Any effects of changes in income
tax rates or tax laws are included in the provision for
income taxes in the period of enactment. The deferred
income tax impacts of investment tax credits are
recognized as an immediate adjustment to income tax

PART II
(continued)

expense. When it is more likely than not that a portion or all
of a deferred tax asset will not be realized in the future, the
Company provides a corresponding valuation allowance
against the deferred tax asset. When it is more likely than
not that a position will be sustained upon examination by a
tax authority that has full knowledge of all relevant
information, the Company measures the amount of tax
benefit from the position and records the largest amount of
tax benefit that is greater than 50% likely of being realized
after settlement with a tax authority. The Company’s policy
is to recognize interest to be paid on an underpayment of
income taxes in interest expense and any related statutory
penalties in the provision for income taxes in the
consolidated statement of income and comprehensive
income.

Rent
Rent expense for the Company’s leases, which generally
have escalating rentals over the term of the lease, is
recorded on a straight-line basis over the lease term. The
lease term is the lesser of 20 years inclusive of reasonably
assured renewal periods, or the lease term. The lease term
begins when the Company has the right to control the use
of the property, which is typically before rent payments are
due under the lease. The difference between the rent
expense and rent paid is recorded as deferred rent in the
consolidated balance sheet. Pre-opening rent is included in
pre-opening costs in the consolidated income statement.
Tenant incentives used to fund leasehold improvements are
recorded in deferred rent and amortized as reductions of
rent expense over the term of the lease.

Restaurant Pre-Opening Costs
Pre-opening costs, including rent, wages, benefits and
travel for the training and opening teams, food and other
restaurant operating costs, are expensed as incurred prior
to a restaurant opening for business.

Insurance Liability
The Company maintains various insurance policies
including workers’ compensation, employee health, general
liability, automobile, and property damage. Pursuant to
these policies, the Company is responsible for losses up to
certain limits and is required to estimate a liability that
represents the ultimate exposure for aggregate losses
below those limits. This liability is based on management’s
estimates of the ultimate costs to be incurred to settle
known claims and, where applicable, claims not reported as
of the balance sheet date. The estimated liability is not
discounted and is based on a number of assumptions and
factors, including historical trends, actuarial assumptions,
and economic conditions. If actual trends differ from the
estimates, the financial results could be impacted. As of
December 31, 2015 and 2014, $28,391 and $25,596,
respectively, of the estimated liability was included in
accrued payroll and benefits and $11,898 and $8,359,
respectively, was included in accrued liabilities in the
consolidated balance sheet.

Advertising and Marketing Costs
Advertising and marketing costs are expensed as incurred
and totaled $69,257, $57,290 and $44,389 for the years
ended December 31, 2015, 2014 and 2013, respectively.
Advertising and marketing costs are included in other
operating costs in the consolidated statement of income
and comprehensive income.

Additionally, certain of the Company’s operating leases
contain clauses that provide additional contingent rent
based on a percentage of sales greater than certain
specified target amounts. The Company recognizes
contingent rent expense provided the achievement of that
target is considered probable.

Fair Value of Financial Instruments
The carrying value of the Company’s cash and cash
equivalents, accounts receivable and accounts payable
approximate fair value because of their short-term nature.

Fair Value Measurements
Fair value is the price the Company would receive to sell an
asset or pay to transfer a liability (exit price) in an orderly
transaction between market participants. For assets and
liabilities recorded or disclosed at fair value on a recurring
basis, the Company determines fair value based on the
following:

Level 1: Quoted prices in active markets for identical
assets or liabilities that the entity has the ability to
access.

Level 2: Observable inputs other than prices included in
Level 1, such as quoted prices for similar assets and
liabilities in active markets; quoted prices for identical or
similar assets and liabilities in markets that are not
active; or other inputs that are observable or can be
corroborated with observable market data.

Level 3: Unobservable inputs that are supported by little
or no market activity and that are significant to the fair
value of the assets and liabilities. This includes certain
pricing models, discounted cash flow methodologies and
similar techniques that use significant unobservable
inputs.

2015 Annual Report 47

PART II
(continued)

Foreign Currency Translation
The Company’s international operations generally use the
local currency as the functional currency. Assets and
liabilities are translated at exchange rates in effect as of
the balance sheet date. Income and expense accounts are
translated at the average monthly exchange rates during
the year. Resulting translation adjustments are recorded as
a separate component of other comprehensive income
(loss) in the consolidated statement of income and
comprehensive income.

Recently Issued Accounting Standards
In May 2014, the FASB issued Accounting Standards Update
(“ASU”) No. 2014-09, “Revenue from Contracts with
Customers (Topic 606).” The pronouncement was issued to
clarify the principles for recognizing revenue and to
develop a common revenue standard and disclosure
requirements for U.S. GAAP and IFRS. The pronouncement
is effective for reporting periods beginning after
December 15, 2017. The expected adoption method of ASU
2014-09 is being evaluated by the Company and the
adoption is not expected to have a significant impact on the
Company’s consolidated financial position or results of
operations.

In June 2014, the FASB issued ASU No. 2014-12,
“Compensation – Stock Compensation (Topic 718).” The
pronouncement was issued to clarify the accounting for
share-based payments when the terms of an award provide
that a performance target could be achieved after the
requisite service period. The pronouncement is effective for
reporting periods beginning after December 15, 2015. The
adoption of ASU 2014-12 is not expected to have a
significant impact on the Company’s consolidated financial
position or results of operations.

In April 2015, the FASB issued ASU No. 2015-05,
“Intangibles — Goodwill and Other — Internal-Use
Software (Subtopic 350-40).” The pronouncement was
issued to provide guidance concerning accounting for fees
in a cloud computing arrangement. The pronouncement is
effective for reporting periods beginning after
December 15, 2015. The adoption of ASU 2015-05 is not
expected to have a significant impact on the Company’s
consolidated financial position or results of operations.

In July 2015, the FASB issued ASU No. 2015-11, “Inventory
(Topic 330).” The pronouncement was issued to simplify
the measurement of inventory and changes the
measurement from lower of cost or market to lower of cost
and net realizable value. This pronouncement is effective
for reporting periods beginning after December 15, 2016.

48 2015 Annual Report

The adoption of ASU 2015-11 is not expected to have a
significant impact on the Company’s consolidated financial
position or results of operations.

In January 2016, the FASB issued ASU 2016-01, “Financial
Instruments – Overall: Recognition and Measurement of
Financial Assets and Financial Liabilities.” The
pronouncement requires equity investments (except those
accounted for under the equity method of accounting, or
those that result in consolidation of the investee) to be
measured at fair value with changes in fair value
recognized in net income, requires public business entities
to use the exit price notion when measuring the fair value
of financial instruments for disclosure purposes, requires
separate presentation of financial assets and financial
liabilities by measurement category and form of financial
asset, and eliminates the requirement for public business
entities to disclose the method(s) and significant
assumptions used to estimate the fair value that is required
to be disclosed for financial instruments measured at
amortized cost. These changes become effective for the
Company’s fiscal year beginning January 1, 2018. The
expected adoption method of ASU 2016-01 is being
evaluated by the Company and the adoption is not
expected to have a significant impact on the Company’s
consolidated financial position or results of operations.

Recently Adopted Accounting Standard
In November 2015, the FASB issued ASU No. 2015-17,
“Income Taxes” which requires that deferred tax liabilities
and assets be classified as noncurrent in a classified
balance sheet. Prior to the issuance of the standard,
deferred tax liabilities and assets were required to be
separately classified into a current amount and a
noncurrent amount in the balance sheet. The new
accounting guidance represents a change in accounting
principle and the standard is required to be adopted in
annual periods beginning after December 15, 2016. Early
adoption is permitted and the Company elected to early
adopt this guidance as of December 31, 2015 and to apply
the guidance retrospectively to all periods presented.
Accordingly, the Company reclassified the prior period
amount of $18,968 related to its deferred tax asset from
current to noncurrent, resulting in an offset to the
noncurrent deferred income tax liability for the same
amount for that period, according to the requirement to
offset and present as a single amount. Because the
application of this guidance affects classification only, such
reclassifications did not have a material effect on the
Company’s consolidated financial position or results of
operations.

PART II
(continued)

2. Supplemental Financial Information
Leasehold improvements, property and equipment were as
follows:

December 31,

2015

2014

Land

$

13,052

$

11,062

Leasehold improvements and
buildings

Furniture and fixtures

Equipment

1,419,418

1,267,108

142,825

362,800

127,260

315,230

1,938,095

1,720,660

Accumulated depreciation

(720,875)

(613,676)

$ 1,217,220

$ 1,106,984

Accrued liabilities were as follows:

market value of those securities was determined to be
$1,038,138, resulting in an unrealized holding loss of $2,712.
As a result, the Company recorded $2,468 ($1,522, net of
tax) of unrealized holding losses in other comprehensive
income (loss), and an other-than-temporary impairment
charge of $244 in interest and other income (expense), in
the consolidated statement of income and comprehensive
income. The Company determined its investments
approximated fair value as of December 31, 2014, and no
impairment charges were recognized on the Company’s
investments for the years ended December 31, 2014 and
2013.

The Company has elected to fund certain deferred
compensation obligations through a rabbi trust, the assets
of which are designated as trading securities, as described
further in Note 7. “Employee Benefit Plans.”

December 31,

2015

2014

4. Income Taxes
The components of the provision for income taxes are as
follows:

Gift card liability

$ 51,055

$ 48,105

Transaction tax payable

Treasury stock liability

Other accrued expenses

15,634

25,178

37,408

22,929

0

31,169

$129,275

$102,203

Year ended December 31,

2015

2014

2013

Current tax:

U.S. Federal

$244,470

$ 248,219

$ 165,731

3. Investments
As of December 31, 2015, the Company’s investments,
consisting of U.S. treasury notes with maturities up to
approximately two years, were classified as available-for-
sale. As of December 31, 2014, the Company’s investments
consisted of U.S. treasury notes and CDARS, certificates of
deposit placed through an account registry service, with
maturities up to approximately two years, and were
classified as held-to-maturity. Fair market value of U.S.
treasury notes is measured on a recurring basis based on
Level 1 inputs and fair market value of CDARS is measured
on a recurring basis based on Level 2 inputs (level inputs
are described in Note 1 under “Fair Value Measurements”).

The Company designates the appropriate classification of
its investments at the time of purchase based upon the
intended holding period. During the year ended
December 31, 2015, the Company transferred the
classification of its investments from held-to-maturity to
available-for-sale due to anticipated liquidity needs related
to increased repurchases of shares of the Company’s
common stock. The carrying value of held-to-maturity
securities transferred to available-for-sale during the year
ended December 31, 2015 was $1,040,850 and the fair

U.S. State

Foreign

Deferred tax:

37,957

41,225

39,136

172

156

63

282,599

289,600

204,930

U.S. Federal

11,000

(13,890)

U.S. State

Foreign

Valuation allowance

Provision for
income taxes

699

(2,288)

9,411

2,255

(6,740)

(3,075)

(23,705)

3,034

5,238

(3,105)

(1,330)

803

1,300

$294,265

$ 268,929

$ 207,033

Actual taxes paid for each tax period were less than the
current tax expense due to the excess tax benefit on stock-
based compensation of $74,442, $21,667, and $38,379
during the years ended December 31, 2015, 2014, and 2013,
respectively.

2015 Annual Report 49

PART II
(continued)

The effective tax rate differs from the statutory tax rates
as follows:

Statutory U.S. federal income
tax rate

State income tax, net of
related federal income tax
benefit

Other

Year ended
December 31,

2015

2014

2013

35.0% 35.0% 35.0%

3.6

(0.4)

3.7

(1.1)

4.2

(0.5)

Effective income tax rate

38.2% 37.6% 38.7%

In 2015 and 2014, the effective tax rate was lower than 2013
because there was a decrease in the state tax rate.
Additionally, 2014 included a benefit from filing the 2013
tax returns, which included a non-recurring change in the
estimate of usable employer credits.

Deferred income tax liabilities are taxes the Company
expects to pay in future periods. Similarly, deferred income
tax assets are recorded for expected reductions in taxes
payable in future periods. Deferred income taxes arise
because of the differences in the book and tax bases of
certain assets and liabilities. Deferred income tax liabilities
and assets consist of the following:

Long-term deferred income tax
liability:

Leasehold improvements,
property and equipment

Goodwill and other assets

Prepaid assets and other

Total long-term deferred
income tax liability

Long-term deferred income tax
asset:

Deferred rent

Gift card liability

Capitalized transaction costs

Stock-based compensation and
other employee benefits

Foreign net operating loss
carry-forwards

State credits

December 31,

2015

2014

(as adjusted)

$ 192,125

$175,808

1,696

8,297

1,519

6,091

202,118

183,418

57,716

52,147

3,171

502

1,451

503

83,058

87,713

11,407

4,783

8,618

4,281

14,656

(7,512)

Allowances, reserves and other

18,577

Valuation allowance

(9,401)

Total long-term deferred
income tax asset

Net long-term deferred income
tax liability

169,813

161,857

$ 32,305

$ 21,561

As described in Note 1, the Company elected to early adopt
FASB guidance ASU 2015-17 “Income Taxes” as of
December 31, 2015 and to apply the guidance
retrospectively to all periods presented related to the
classification of current and noncurrent deferred tax assets
and liabilities. Accordingly, the Company reclassified the
prior period amount of $18,968 related to its net deferred
tax asset from current to noncurrent, resulting in an offset
to the noncurrent deferred income tax liability for the same
amount for that period.

50 2015 Annual Report

PART II
(continued)

The unrecognized tax benefits are as follows:

2015

2014

2013

Beginning of year

Increase resulting from
prior year tax position

Increase resulting from
current year tax position

1,342

402

—

—

2,032

1,342

—

—

—

End of year

$3,776

$1,342

$—

The Company is open to federal and state tax audits until
the applicable statutes of limitations expire. Tax audits by
their very nature are often complex and can require several
years to complete. The Company is no longer subject to
U.S. federal tax examinations by tax authorities for tax
years before 2012. For the majority of states where the
Company has a significant presence, it is no longer subject
to tax examinations by tax authorities for tax years before
2012. Some of the Company’s foreign net operating losses
began expiring in 2015.

5. Shareholders’ Equity
Through December 31, 2015, the Company announced
authorizations by its Board of Directors of the expenditure
of an aggregate of up to $1,300,000 to repurchase shares
of the Company’s common stock. The Company announced
that its Board of Directors authorized the expenditure of up
to an additional $300,000 on January 6, 2016 and
$300,000 on February 2, 2016 to repurchase shares of its
common stock. Under the remaining repurchase
authorization, shares may be purchased from time to time
in open market transactions, subject to market conditions.

The shares of common stock repurchased under authorized
programs were 839, 154 and 336 for a total cost of
$485,841, $87,996 and $109,987 during 2015, 2014 and
2013, respectively. As of December 31, 2015, $116,394 was
available to be repurchased under the authorized
programs. The Company repurchased 609 shares of
common stock for a total cost of $270,013 from January 1,
2016 through February 3, 2016 under programs announced
on December 4, 2015 and January 6, 2016. The shares
repurchased are being held in treasury until such time as
they are reissued or retired, at the discretion of the Board
of Directors.

During 2015, 2014, and 2013, shares of common stock were
netted and surrendered as payment for minimum statutory
tax withholding obligations in connection with the exercise
and vesting of outstanding stock awards. Shares
surrendered by the participants in accordance with the

applicable award agreements and plan are deemed
repurchased by the Company but are not part of publicly
announced share repurchase programs. For the years
ended December 31, 2015, 2014, and 2013, the Company’s
repurchases in connection with such netting and surrender
were less than 1 share, 1 share, and 57 shares for a total
cost of $12, $342, and $28,916 respectively.

6. Stock Based Compensation
The Company issues shares pursuant to the Amended and
Restated Chipotle Mexican Grill, Inc. 2011 Stock Incentive
Plan (the “2011 Incentive Plan”), approved at the annual
shareholders’ meeting on May 13, 2015. Shares issued
pursuant to awards granted prior to the 2011 Incentive Plan
were issued subject to previous stock plans. For purposes
of counting the shares remaining available under the 2011
Incentive Plan, each share issuable pursuant to outstanding
full value awards, such as restricted stock units and
performance shares, will count as two shares used, whereas
each share underlying a stock appreciation right or stock
option will count as one share used. Under the 2011
Incentive Plan, 5,560 shares of common stock have been
authorized and reserved for issuance to eligible
participants, of which 2,988 represent shares that were
authorized for issuance but not issued or subject to
outstanding awards at December 31, 2015. The 2011
Incentive Plan is administered by the Compensation
Committee of the Board of Directors, which has the
authority to select the individuals to whom awards will be
granted or to delegate its authority under the plan to the
Company’s executive officers to make grants to non-
executive officer level employees, to determine the type of
awards and when the awards are to be granted, the number
of shares to be covered by each award, the vesting
schedule and all other terms and conditions of the awards.
The exercise price for stock awards granted under the 2011
Incentive Plan cannot be less than fair market value at the
date of grant.

Stock only stock appreciation rights (“SOSARs”) generally
vest equally over two and three years and expire after
seven years. Stock-based compensation expense is
generally recognized on a straight-line basis for each
separate vesting portion. Compensation expense related to
employees eligible to retire and retain full rights to the
awards is recognized over six months which coincides with
the notice period. The Company has also granted SOSARs
and stock awards with performance vesting conditions and/
or market vesting conditions. Compensation expense on
SOSARs subject to performance conditions is recognized
over the longer of the estimated performance goal
attainment period or time vesting period. Compensation

2015 Annual Report 51

PART II
(continued)

expense on stock awards subject to performance
conditions, which is based on the quantity of awards the
Company has determined are probable of vesting, is
recognized over the longer of the estimated performance
goal attainment period or time vesting period.

Compensation expense is recognized ratably for awards
subject to market conditions regardless of whether the
market condition is satisfied, provided that the requisite
service has been provided.

Stock-based compensation recognized as capitalized development is included in leasehold improvements, property and
equipment in the consolidated balance sheet. The following table sets forth stock-based compensation expense, including
SOSARs and stock awards:

Stock-based compensation expense

Stock-based compensation expense, net of tax

Year ended December 31,

2015

2014

2013

$59,465

$ 97,618

$ 64,781

36,666

60,084

39,465

Stock-based compensation expense recognized as capitalized development

1,554

1,178

1,124

The tables below summarize the option and SOSAR activity under the stock incentive plans (in thousands, except years and
per share data):

Outstanding, beginning of year

Granted

Exercised

Forfeited

Outstanding, end of year

2015

2014

2013

Weighted-Average
Exercise Price Per
Share

$395.46

$ 659.12

$ 297.25

$ 554.73

$490.70

Shares

2,087

379

(716)

(56)

1,694

Shares

1,690

764

(315)

(52)

2,087

Weighted-Average
Exercise Price Per
Share

$ 312.44

$545.66

$ 310.32

$ 419.74

$395.46

Shares

1,449

672

(369)

(62)

1,690

Weighted-Average
Exercise Price Per
Share

$274.92

$ 320.21

$ 176.23

$329.76

$ 312.44

Outstanding as of December 31, 2015

Vested and expected to vest as of December 31, 2015

Exercisable as of December 31, 2015

Weighted-Average
Exercise Price Per
Share

$490.70

$ 486.10

$ 339.72

Shares

1,694

1,640

321

Weighted-
Average
Remaining
Years of
Contractual
Life

4.9

4.8

3.5

Aggregate
Intrinsic Value

$92,773

$92,622

$ 45,112

During the years ended December 31, 2014, and 2013, the Company granted SOSARs that include performance conditions, in
amounts totaling 220 and 191 shares, respectively. No SOSARs that include performance conditions were granted during
2015. As of December 31, 2015, 426 SOSARs that include performance conditions were outstanding, of which 316 awards
had met the performance conditions. In addition to time vesting described above, the shares vest upon achieving a targeted
cumulative cash flow from operations. The total intrinsic value of options and SOSARs exercised during the years ended
December 31, 2015, 2014 and 2013 was $260,466, $88,245 and $91,178. Unearned compensation as of December 31, 2015
was $40,298 for SOSAR awards, and is expected to be recognized over a weighted average period of 1.5 years.

52 2015 Annual Report

PART II
(continued)

The following table reflects the average assumptions utilized in the Black-Scholes option-pricing model to value SOSAR
awards granted for each year:

Risk-free interest rate

Expected life (years)

Expected dividend yield

Volatility

2015

2014

2013

1.1%

3.4

0.0%

0.8%

0.5%

3.4

3.4

0.0%

0.0%

30.8%

33.3%

35.4%

Weighted-average Black-Scholes fair value per share at date of grant

$156.32

$136.18

$82.51

The Company has not paid dividends to date and does not plan to pay dividends in the near future. The risk-free interest
rate is based upon U.S. Treasury rates for instruments with similar terms. The volatility assumption was based on the
Company’s historical data and implied volatility, and the expected life assumptions were based on the Company’s historical
data.

A summary of non-vested stock award activity under the stock incentive plans is as follows (in thousands, except per

share data):

Outstanding, beginning of year

Granted

Vested

Forfeited

Outstanding, end of year

2015

Grant Date Fair
Value
Per Share

$525.60

$ 785.32

$ 413.07

$534.55

$ 511.88

2014

Grant Date Fair
Value
Per Share

$ 520.27

$495.92

$ 284.11

$ 410.55

$525.60

2013

Grant Date Fair
Value
Per Share

$ 218.34

$527.45

$ 215.76

$

—

$520.27

Shares

120

68

(117)

—

71

Shares

71

2

(2)

(1)

70

Shares

70

47

(1)

—

116

At December 31, 2015, 106 of the outstanding non-vested
stock awards were subject to performance and/or market
conditions, in addition to service vesting conditions. During
the year ended December 31, 2013, the Company granted
66 stock awards that were subject to both service and
performance vesting conditions (“the 2013 stock awards”).
The quantity of shares that ultimately vest is determined
based on the cumulative cash flow from operations reached
during the three year period ending on September 30,
2016. The quantity of shares awarded ranges
from 0% to 100% based on the level of achievement of the
performance conditions. If the cumulative cash flow from
operations during the three year period does not reach a
specified level, no shares will vest. During the year ended
December 31, 2015, the Company reduced its estimate of
the number of the 2013 stock awards that it expects will
vest, which resulted in a cumulative adjustment to expense
of $10,851 ($6,691 net of tax as well as $.22 to basic and
$.21 diluted earnings per share).

During the year ended December 31, 2015, the Company
awarded 40 performance shares that were subject to
service, performance, and market vesting conditions (“the
2015 stock awards”). The quantity of shares that will
ultimately vest is determined based on Chipotle’s relative
performance versus a restaurant industry peer group in the
annual average of: revenue growth, net income growth, and
total shareholder return. The quantity of shares awarded
ranges from 0% to 200% based on the level of
achievement of the performance and market conditions. If
minimum targets are not met, then no shares will vest.
Each performance and market measure will be weighted
equally, and performance is calculated over a three year
period beginning January 1, 2015 through December 31,
2017. During the year ended December 31, 2015, the
Company reduced its estimate of the number of the 2015
stock awards that it expects will vest, which resulted in a
cumulative adjustment to expense of $1,344 ($829 net of
tax and $.03 to basic and diluted earnings per share).

2015 Annual Report 53

PART II
(continued)

The Company’s measurement of the grant date fair value of
the 2015 stock awards included using a Monte Carlo
simulation model, which incorporates into the fair-value
determination the possibility that the market condition may
not be satisfied, using the following assumptions:

Risk-free interest rate

Expected life (years)

Expected dividend yield

Volatility

2015

1.0%

2.9

0.0%

33.7%

Unearned compensation as of December 31, 2015 was
$19,511 for non-vested stock awards the Company has
determined are probable of vesting, and is expected to be
recognized over a weighted average period of 1.6 years.
The fair value of shares earned as of the vesting date
during the year ended December 31, 2015, 2014, and 2013
was $634, $783, and $58,941, respectively.

7. Employee Benefit Plans
The Company maintains the Chipotle Mexican Grill 401(k)
Plan (the “401(k) Plan”). The Company matches 100% of
the first 3% of pay contributed by each eligible employee
and 50% on the next 2% of pay contributed. Employees
become eligible to receive matching contributions after one
year of service with the Company. For the years ended
December 31, 2015, 2014, and 2013, Company matching
contributions totaled approximately $4,995, $3,881 and
$2,644, respectively.

The Company also offers an employee stock purchase plan
(“ESPP”). Employees become eligible to contribute after
one year of service with the Company and may contribute
up to 15% of their base earnings, subject to an annual
maximum dollar amount, toward the monthly purchase of
the Company’s common stock. Under the ESPP, 250 shares
of common stock have been authorized and reserved for
issuances to eligible employees, of which 248 represent
shares that were authorized for issuance but not issued at
December 31, 2015. For each of the years ended
December 31, 2015, 2014, and 2013, the number of shares
issued under the ESPP were less than 1.

The Company also maintains the Chipotle Mexican Grill, Inc.
Supplemental Deferred Investment Plan (the “Deferred
Plan”) which covers eligible employees of the Company.
The Deferred Plan is a non-qualified plan that allows
participants to make tax-deferred contributions that cannot
be made under the 401(k) Plan because of Internal Revenue
Service limitations. Participants’ earnings on contributions

54 2015 Annual Report

made to the Deferred Plan fluctuate with the actual
earnings and losses of a variety of available investment
choices selected by the participant. Total liabilities under
the Deferred Plan as of December 31, 2015 and 2014 were
$18,331 and $16,147, respectively, and are included in other
long-term liabilities in the consolidated balance sheet. The
Company matches 100% of the first 3% of pay contributed
by each eligible employee and 50% on the next 2% of pay
contributed once the 401(k) contribution limits are reached.
For the years ended December 31, 2015, 2014, and 2013, the
Company made deferred compensation matches of $617,
$536 and $201 respectively, to the Deferred Plan.

The Company has elected to fund its deferred
compensation obligations through a rabbi trust. The rabbi
trust is subject to creditor claims in the event of insolvency,
but the assets held in the rabbi trust are not available for
general corporate purposes. Amounts in the rabbi trust are
invested in mutual funds, as selected by participants, which
are designated as trading securities and carried at fair
value, and are included in other assets in the consolidated
balance sheet. Fair value of mutual funds is measured using
Level 1 inputs (quoted prices for identical assets in active
markets), and the fair values of the investments in the rabbi
trust were $18,331 and $16,147 as of December 31, 2015 and
2014, respectively. The Company records trading gains and
losses in general and administrative expenses in the
consolidated statement of income and comprehensive
income, along with the offsetting amount related to the
increase or decrease in deferred compensation to reflect its
exposure of the Deferred Plan liability. The following table
sets forth unrealized gains and losses on investments held
in the rabbi trust:

Year ended
December 31,

2015

2014

2013

Unrealized gains (losses) on
investments held in rabbi trust

$(571) $184

$722

8. Leases
The Company generally operates its restaurants in leased
premises. Lease terms for traditional shopping center or
building leases generally include combined initial and
option terms of 20-25 years. Ground leases generally
include combined initial and option terms of 30-40 years.
The option terms in each of these leases are typically in
five-year increments. Typically, the lease includes rent
escalation terms every five years including fixed rent
escalations, escalations based on inflation indexes, and fair
market value adjustments. Certain leases contain
contingent rental provisions based upon the sales of the

PART II
(continued)

underlying restaurants. The leases generally provide for the
payment of common area maintenance, property taxes,
insurance and various other use and occupancy costs by
the Company. In addition, the Company is the lessee under
non-cancelable leases covering certain offices.

Future minimum lease payments required under existing
operating leases as of December 31, 2015 are as follows:

2016

2017

2018

2019

2020

Thereafter

Total minimum lease payments

$ 239,683

241,366

244,698

245,251

239,933

2,257,081

$3,468,012

Minimum lease payments have not been reduced by
minimum sublease rentals of $6,217 due in the future under
non-cancelable subleases.

Rental expense consists of the following:

calculated using income available to common shareholders
divided by diluted weighted-average shares of common
stock outstanding during each period. Potentially dilutive
securities include shares of common stock underlying
SOSARs and non-vested stock awards (collectively “stock
awards”). Diluted EPS considers the impact of potentially
dilutive securities except in periods in which there is a loss
because the inclusion of the potential common shares
would have an anti-dilutive effect. Stock awards are
excluded from the calculation of diluted EPS in the event
they are subject to performance conditions or antidilutive.
The following stock awards were excluded from the
calculation of diluted EPS:

Stock awards subject to
performance conditions

Stock awards that were
antidilutive

Year ended December 31,

2015

2014

2013

266

385

381

289

232

393

Total stock awards excluded
from diluted earnings per share

555

617

774

Year ended December 31,

2015

2014

2013

The following table sets forth the computations of basic
and diluted earnings per share:

Minimum rentals

$227,602 $200,575 $178,395

Contingent rentals

$ 4,542 $

4,616 $

2,719

Sublease rental income $ (1,879) $ (1,838) $ (1,726)

The Company has six sales and leaseback transactions.
These transactions do not qualify for sale leaseback
accounting because of the Company’s deemed continuing
involvement with the buyer-lessor due to fixed price
renewal options, which results in the transaction being
recorded under the financing method. Under the financing
method, the assets remain on the consolidated balance
sheet and the proceeds from the transactions are recorded
as a financing liability. A portion of lease payments are
applied as payments of deemed principal and imputed
interest. The deemed landlord financing liability was $3,060
and $3,233 as of December 31, 2015, and 2014, respectively,
with the current portion of the liability included in accrued
liabilities, and the remaining portion included in other
liabilities in the consolidated balance sheet.

9. Earnings Per Share
Basic earnings per share is calculated by dividing income
available to common shareholders by the weighted-average
number of shares of common stock outstanding during
each period. Diluted earnings per share (“diluted EPS”) is

Net income

Shares:

Weighted average
number of common
shares outstanding

Year ended December 31,

2015

2014

2013

$475,602 $445,374 $327,438

31,092

31,038

30,957

Dilutive stock awards

402

474

324

Diluted weighted
average number of
common shares
outstanding

Basic earnings per
share

Diluted earnings per
share

$

$

31,494

31,512

31,281

15.30 $

14.35 $

10.58

15.10 $

14.13 $

10.47

10. Commitments and Contingencies

Purchase Obligations
The Company enters into various purchase obligations in
the ordinary course of business, generally of short term
nature. Those that are binding primarily relate to
commitments for food purchases and supplies, amounts
owed under contractor and subcontractor agreements,

2015 Annual Report 55

PART II
(continued)

orders submitted for equipment for restaurants under
construction, and marketing initiatives and corporate
sponsorships.

Litigation
Receipt of Grand Jury Subpoenas
In December 2015, the Company was served with a Federal
Grand Jury Subpoena from the U.S. District Court for the
Central District of California in connection with an official
criminal investigation being conducted by the U.S.
Attorney’s Office for the Central District of California, in
conjunction with the U.S. Food and Drug Administration’s
Office of Criminal Investigations. The subpoena required
the Company to produce a broad range of documents
related to a Chipotle restaurant in Simi Valley, California,
that experienced an isolated norovirus incident
during August 2015. On January 28, 2016, the Company
was served with an additional subpoena broadening the
investigation and requiring the production of documents
and information related to company-wide food safety
matters dating back to January 1, 2013. The Company has
been informed that this subpoena supersedes the subpoena
served in December 2015, which has been withdrawn. The
Company intends to fully cooperate in the investigation. It
is not possible at this time to determine whether the
Company will incur, or to reasonably estimate the amount
of, any fines or penalties in connection with the
investigation pursuant to which the subpoena was issued.

Shareholder Class Action
On January 8, 2016, Susie Ong filed a complaint in the U.S.
District Court for the Southern District of New York on
behalf of a purported class of purchasers of shares of the
Company’s common stock between February 4, 2015 and
January 5, 2016. The complaint purports to state claims
against the Company, each of its co-Chief Executive
Officers and its Chief Financial Officer under Sections 10(b)
and 20(a) of the Exchange Act and related rules, based on
the Company’s alleged failure during the claimed class
period to disclose material information about the
Company’s quality controls and safeguards in relation to
consumer and employee health. The complaint asserts that
those failures and related public statements were false and
misleading and that, as a result, the market price of the
Company’s stock was artificially inflated during the claimed
class period. The complaint seeks damages on behalf of the
purported class in an unspecified amount, interest, and an
award of reasonable attorneys’ fees, expert fees and other
costs. The Company intends to defend this case vigorously,
but it is not possible at this time to reasonably estimate the
outcome of or any potential liability from the case.

56 2015 Annual Report

Notices of Inspection of Work Authorization
Documents and Related Civil and Criminal
Investigations
Following an inspection during 2010 by the U.S. Department
of Homeland Security, or DHS, of the work authorization
documents of the Company’s restaurant employees in
Minnesota, the Immigration and Customs Enforcement arm
of DHS, or ICE, issued to the Company a Notice of Suspect
Documents identifying a large number of employees who,
according to ICE and notwithstanding the Company’s
review of work authorization documents for each employee
at the time they were hired, appeared not to be authorized
to work in the U.S. The Company approached each of the
named employees to explain ICE’s determination and
afforded each employee an opportunity to confirm the
validity of their original work eligibility documents, or
provide valid work eligibility documents. Employees who
were unable to provide valid work eligibility documents
were terminated in accordance with the law. In December
2010, the Company was also requested by DHS to provide
the work authorization documents of restaurant employees
in the District of Columbia and Virginia, and the Company
provided the requested documents in January 2011. The
Company subsequently received requests from the office of
the U.S. Attorney for the District of Columbia for work
authorization documents covering all of the Company’s
employees since 2007, plus employee lists and other
documents concerning work authorization. The Company
believes its practices with regard to the work authorization
of its employees, including the review and retention of work
authorization documents, are in compliance with applicable
law. However, the termination of large numbers of
employees in a short period of time does disrupt restaurant
operations and results in a temporary increase in labor
costs as new employees are trained.

In May 2012, the U.S. Securities and Exchange Commission
notified the Company that it is conducting a civil
investigation of the Company’s compliance with employee
work authorization verification requirements and its related
disclosures and statements, and the office of the U.S.
Attorney for the District of Columbia advised the Company
that its investigation has broadened to include a parallel
criminal and civil investigation of the Company’s
compliance with federal securities laws. The Company
intends to continue to fully cooperate in the government’s
investigations. It is not possible at this time to determine
whether the Company will incur, or to reasonably estimate
the amount of, any fines, penalties or further liabilities in
connection with these matters.

PART II
(continued)

Miscellaneous
The Company is involved in various other claims and legal
actions that arise in the ordinary course of business. The
Company does not believe that the ultimate resolution of
these actions will have a material adverse effect on the
Company’s financial position, results of operations, liquidity

or capital resources. However, a significant increase in the
number of these claims, or one or more successful claims
under which the Company incurs greater liabilities than the
Company currently anticipates, could materially and
adversely affect the Company’s business, financial
condition, results of operations and cash flows.

11. Quarterly Financial Data (Unaudited)
Summarized unaudited quarterly financial data:

Revenue

Operating income

Net income

Basic earnings per share

Diluted earnings per share

Revenue

Operating income

Net income

Basic earnings per share

Diluted earnings per share

2015

March 31

June 30

September 30

December 31

$1,089,043

$1,197,783

$1,216,890

$997,507

$

$

$

$

197,801

$ 227,416

$ 234,759

$ 103,613

122,641

$ 140,204

$ 144,883

$ 67,874

3.95

3.88

$

$

4.51

4.45

$

$

4.65

4.59

$

$

2.19

2.17

2014

March 31

June 30

September 30

December 31

$904,163

$1,050,073

$1,084,222

$1,069,811

$135,650

$ 179,842

$ 207,436

$ 187,872

$ 83,069

$

$

2.67

2.64

$

$

$

110,270

$ 130,801

$ 121,234

3.55

3.50

$

$

4.22

4.15

$

$

3.91

3.84

2015 Annual Report 57

PART II
(continued)

ITEM 9. CHANGES IN AND
DISAGREEMENTS WITH
ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND
PROCEDURES

We maintain disclosure controls and procedures (as defined
in Rule 13a-15(e) promulgated under the Securities
Exchange Act of 1934, as amended (the “Exchange Act”))
that are designed to ensure that information required to be
disclosed in Exchange Act reports is recorded, processed,
summarized and reported within the time periods specified
in the Securities and Exchange Commission’s rules and
forms, and that such information is accumulated and
communicated to our management, including our co-Chief
Executive Officers and Chief Financial Officer, as
appropriate, to allow timely decisions regarding required
disclosure.

Evaluation of Disclosure Controls and
Procedures
As of December 31, 2015, we carried out an evaluation,
under the supervision and with the participation of our
management, including our co-Chief Executive Officers and
Chief Financial Officer, of the effectiveness of the design
and operation of our disclosure controls and procedures.
Based on the foregoing, our co-Chief Executive Officers and
Chief Financial Officer concluded that our disclosure
controls and procedures were effective as of the end of the
period covered by this annual report.

Changes in Internal Control over Financial
Reporting
During the quarter ended March 31, 2015, we implemented a
new human resource information and payroll system. We
continued to integrate the software with our processes,
systems, and controls in the quarter ended December 31,
2015. There were no other changes during the fiscal
quarter ended December 31, 2015 in our internal control
over financial reporting (as defined in Rule 13a-15(f) under
the Exchange Act) that have materially affected or are
reasonably likely to materially affect our internal control
over financial reporting.

Management’s Annual Report on Internal
Control over Financial Reporting
The management of Chipotle Mexican Grill, Inc. is
responsible for establishing and maintaining adequate
internal control over financial reporting. Our internal
control over financial reporting is a process designed to
provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial
statements for external purposes in accordance with
accounting principles generally accepted in the United
States of America. Our internal control over financial
reporting includes those policies and procedures that
(i) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the
transactions and dispositions of our assets; (ii) provide
reasonable assurance that transactions are recorded as
necessary to permit preparation of financial statements in
accordance with accounting principles generally accepted
in the United States of America, and that our receipts and
expenditures are being made only in accordance with
authorizations of our management and directors; and
(iii) provide reasonable assurance regarding prevention or
timely detection of unauthorized acquisition, use, or
disposition of assets that could have a material effect on
our financial statements.

Because of its inherent limitations, internal control over
financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of
effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in
conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

Management assessed the effectiveness of our internal
control over financial reporting as of December 31, 2015,
based on the framework set forth by the Committee of
Sponsoring Organizations of the Treadway Commission in
Internal Control—Integrated Framework (the “2013
framework”). Based on that assessment, management
concluded that, as of December 31, 2015, our internal
control over financial reporting was effective based on the
criteria established in the 2013 framework.

Our independent registered public accounting firm, Ernst &
Young LLP, has issued an attestation report on the
effectiveness of our internal control over financial
reporting as of December 31, 2015. This report follows.

58 2015 Annual Report

PART II
(continued)

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders of Chipotle Mexican Grill, Inc.
We have audited Chipotle Mexican Grill, Inc.’s internal control over financial reporting as of December 31, 2015, based on
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission (2013 framework) (the COSO criteria). Chipotle Mexican Grill, Inc.’s management is responsible for
maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control
over financial reporting included in the accompanying Management’s Annual Report on Internal Control over Financial
Reporting. Our responsibility is to express an opinion on the company’s internal control over financial reporting based on
our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether
effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our
opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and
procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection
of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Chipotle Mexican Grill, Inc. maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2015, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
the consolidated balance sheets of Chipotle Mexican Grill, Inc. as of December 31, 2015 and 2014, and the related
consolidated statements of income and comprehensive income, shareholders’ equity and cash flows for each of the three
years in the period ended December 31, 2015 and our report dated February 4, 2016 expressed an unqualified opinion
thereon.

/s/ Ernst & Young LLP

Denver, Colorado
February 4, 2016

2015 Annual Report 59

PART II
(continued)

ITEM 9B. OTHER INFORMATION

None.

60 2015 Annual Report

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE
GOVERNANCE

Incorporated by reference from the definitive proxy statement for our 2016 annual meeting of shareholders, which will be
filed no later than 120 days after December 31, 2015.

ITEM 11. EXECUTIVE COMPENSATION

Incorporated by reference from the definitive proxy statement for our 2016 annual meeting of shareholders, which will be
filed no later than 120 days after December 31, 2015.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Securities Authorized for Issuance Under Equity Compensation Plans
The following table presents information regarding options and rights outstanding under our equity compensation plans as
of December 31, 2015. All options/SOSARs reflected are options to purchase common stock.

(a)
Number of Securities
to be Issued Upon
Exercise of Outstanding
Options and Rights(1)

(b)
Weighted-Average
Exercise Price of
Outstanding Options and
Rights(1)

(c)
Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation Plans
(excluding securities
reflected in column (a))(2)

Equity Compensation Plans
Approved by Security Holders

Equity Compensation Plans Not
Approved by Security Holders

Total

1,810,275

None

1,810,275

$490.70

N/A

$490.70

3,236,113

None

3,236,113

(1)

Includes shares issuable in connection with awards with performance and market conditions, which will be issued based on achievement of performance
criteria associated with the awards, with the number of shares issuable dependent on our level of performance. The weighted-average exercise price in
column (b) includes the weighted-average exercise price of SOSARs only.

(2) Includes 2,988,301 shares remaining available under the Amended and Restated Chipotle Mexican Grill, Inc. 2011 Stock Incentive Plan, and 247,812 shares

remaining available under the Chipotle Mexican Grill, Inc. Employee Stock Purchase Plan. In addition to being available for future issuance upon exercise of
SOSARs or stock options that may be granted after December 31, 2015, all of the shares available for grant under the Amended and Restated Chipotle
Mexican Grill, Inc. 2011 Stock Incentive Plan may instead be issued in the form of restricted stock, restricted stock units, performance shares or other equity-
based awards. Each share underlying a full value award such as restricted stock, restricted stock units or performance shares counts as two shares used
against the total number of securities authorized under the plan.

Additional information for this item is incorporated by reference from the definitive proxy statement for our 2016 annual
meeting of shareholders, which will be filed no later than 120 days after December 31, 2015.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND
DIRECTOR INDEPENDENCE

Incorporated by reference from the definitive proxy statement for our 2016 annual meeting of shareholders, which will be
filed no later than 120 days after December 31, 2015.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

Incorporated by reference from the definitive proxy statement for our 2016 annual meeting of shareholders, which will be
filed no later than 120 days after December 31, 2015.

2015 Annual Report 61

PART IV

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

1. All Financial statements
Consolidated financial statements filed as part of this report are listed under Item 8. “Financial Statements and
Supplementary Data.”

2. Financial statement schedules
No schedules are required because either the required information is not present or is not present in amounts sufficient to
require submission of the schedule, or because the information required is included in the consolidated financial statements
or the notes thereto.

3. Exhibits
The exhibits listed on the accompanying Exhibit Index are filed or incorporated by reference as part of this report.

62 2015 Annual Report

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned, thereunto duly authorized.

CHIPOTLE MEXICAN GRILL, INC.

By:
Name:
Title:

/s/ JOHN R. HARTUNG

John R. Hartung
Chief Financial Officer

Date: February 4, 2016

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints
Steve Ells, Montgomery Moran and John Hartung, and each of them, his or her true and lawful attorneys-in-fact, each with
full power of substitution, for him or her in any and all capacities, to sign any amendments to this report on Form 10-K and
to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange
Commission, hereby ratifying and confirming all that each of said attorneys-in-fact or their substitute or substitutes may do
or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

/S/ STEVE ELLS

Steve Ells

Date

February 4, 2016

Title

Co-Chief Executive Officer and Chairman of the Board of
Directors
(principal executive officer)

/S/ MONTGOMERY F. MORAN

February 4, 2016

Montgomery F. Moran

Co-Chief Executive Officer
(principal executive officer)

/S/ JOHN R. HARTUNG

February 4, 2016

John R. Hartung

Chief Financial Officer
(principal financial and accounting officer)

/S/ ALBERT S. BALDOCCHI

February 4, 2016

Director

Albert S. Baldocchi

/S/ JOHN S. CHARLESWORTH

February 4, 2016

Director

John S. Charlesworth

/S/ NEIL W. FLANZRAICH

February 4, 2016

Director

Neil W. Flanzraich

/S/ PATRICK J. FLYNN

February 4, 2016

Director

Patrick J. Flynn

/S/ DARLENE J. FRIEDMAN

February 4, 2016

Director

Darlene J. Friedman

/S/ STEPHEN GILLETT

February 4, 2016

Director

Stephen Gillett

/S/ KIMBAL MUSK

Kimbal Musk

February 4, 2016

Director

2015 Annual Report 63

EXHIBIT INDEX

Exhibit
Number

Exhibit Description

Description of Exhibit Incorporated Herein by Reference

Form File No.

Filing Date

Exhibit
Number

Filed
Herewith

3.1

3.2

3.3

3.4

3.5

4.1

10.1†

10.2†

10.2.3†

10.2.4†

10.2.5†

10.3†

10.3.1†

Amended and Restated Certificate of
Incorporation

Certificate of Amendment of Amended and
Restated Certificate of Incorporation of Chipotle
Mexican Grill, Inc.

Certificate of Amendment of Amended and
Restated Certificate of Incorporation of Chipotle
Mexican Grill, Inc. (implementing simple majority
voting)

Certificate of Amendment of Amended and
Restated Certificate of Incorporation of Chipotle
Mexican Grill, Inc. (removing plurality voting
standard)

Amended and Restated Bylaws of Chipotle
Mexican Grill, Inc.

Form of Stock Certificate for Shares of Common
Stock

Amended and Restated Chipotle Mexican Grill,
Inc. 2011 Stock Incentive Plan

Amended and Restated Chipotle Mexican Grill,
Inc. 2006 Stock Incentive Plan

Form of 2009 Stock Appreciation Rights
Agreement

Form of 2011 Stock Appreciation Rights
Agreement

Form of 2011 Performance-Based Stock
Appreciation Rights Agreement

8-A/A 001-32731 December 16, 2009

3.1

10-Q 001-32731 July 19, 2013

3.2

8-K

001-32731 May 15, 2015

3.1

8-K

001-32731 May 15, 2015

3.2

8-K

001-32731 September 4, 2015

3.1

10-K 001-32731

February 10, 2012

4.1

8-K

001-32731 May 15, 2015

10.1

10-K 001-32731

February 17, 2011

10.2

10-K 001-32731

February 19, 2009

10.2.7

10-K 001-32731

February 17, 2011

10.2.10

10-K 001-32731

February 17, 2011

10.2.11

Chipotle Mexican Grill, Inc. 2011 Stock Incentive
Plan

8-K

001-32731 May 26, 2011

Form of Board Restricted Stock Units
Agreement

10-Q 001-32731 July 22, 2014

10.3.2†

Form of 2013 Performance Share Agreement

10-Q 001-32731 May 23, 2008

10.3.3†

Form of Performance Share Agreement

10-Q 001-32731 April 22, 2015

10.3.4†

Form of Stock Appreciation Rights Agreement

10-Q 001-32731 April 20, 2012

10.3.5†

10.3.6†

10.4

Form of Performance-Based Stock Appreciation
Rights Agreement

Amendment No. 1 to Chipotle Mexican Grill, Inc.
2011 Stock Incentive Plan

Amended and Restated Registration Rights
Agreement dated January 31, 2006 among
Chipotle Mexican Grill, Inc., McDonald’s
Corporation and certain shareholders

64 2015 Annual Report

10-Q 001-32731 April 20, 2012

10-K 001-32731

February 10, 2012

10.3.1

10-K 001-32731 March 17, 2006

10.6

10.1

10.1

10.3

10.2

10.1

10.2

EXHIBIT INDEX
(continued)

Exhibit
Number

10.5†

10.6†

10.6.1†

10.6.2†

10.7†

10.8†

10.9†

21.1

23.1

24.1

31.1

31.2

31.3

32.1

101

Exhibit Description

Board Pay Policies

Chipotle Mexican Grill, Inc. Supplemental
Deferred Investment Plan

Amendment No. 1 to Chipotle Mexican Grill, Inc.
Supplemental Deferred Investment Plan

Amendment No. 2 to Chipotle Mexican Grill, Inc.
Supplemental Deferred Investment Plan

Form of Director and Officer Indemnification
Agreement

Chipotle Mexican Grill, Inc. Employee Stock
Purchase Plan

Chipotle Mexican Grill, Inc. 2014 Cash Incentive
Plan

Subsidiaries of Chipotle Mexican Grill, Inc.

Consent of Ernst & Young LLP (as the
independent registered public accounting firm of
Chipotle Mexican Grill, Inc.)

Power of Attorney (included on signature page
of this report)

Certification of Chairman and Co-Chief Executive
Officer of Chipotle Mexican Grill, Inc. pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002

Certification of Co-Chief Executive Officer of
Chipotle Mexican Grill, Inc. pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002

Certification of Chief Financial Officer of
Chipotle Mexican Grill, Inc. pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002

Certification of Co-Chief Executive Officers and
Chief Financial Officer of Chipotle Mexican
Grill, Inc. pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002

The following financial statements, formatted in
XBRL: (i) Consolidated Balance Sheet as of
December 31, 2015 and December 31, 2014, (ii)
Consolidated Statement of Income and
Comprehensive Income for the years ended
December 31, 2015, 2014 and 2013, (iii)
Consolidated Statement of Shareholders’ Equity
for the years ended December 31, 2015, 2014 and
2013, (iv) Consolidated Statements of Cash
Flows for the years ended December 31, 2015,
2014 and 2013; and (v) Notes to the Consolidated
Financial Statements

Description of Exhibit Incorporated Herein by Reference

Form File No.

Filing Date

Exhibit
Number

Filed
Herewith

10-Q 001-32731 April 22, 2015

10.1

10-K 001-32731

February 23, 2007

10.11

10-Q 001-32731 August 1, 2007

10.1

10-Q 001-32731 October 31, 2007

10.1

8-K

001-32731 March 21, 2007

10.1

10-K 001-32731

February 10, 2012

10.11

10-Q 001-32731 July 19, 2013

10.1

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

X

X

X

X

X

X

X

—

—

—

—

X

†- denotes management contract or compensatory plan or arrangement.

2015 Annual Report 65

[THIS PAGE INTENTIONALLY LEFT BLANK]

Chipotle Mexican Grill, Inc.
1401 Wynkoop Street, Suite 500
Denver, CO 80202

DEAR SHAREHOLDER:

March 24, 2016

You are cordially invited to attend the annual meeting of shareholders of Chipotle Mexican Grill, Inc., which

will be held on May 11, 2016 at 8:00 a.m. local time at the Grand Hyatt Denver, 1750 Welton Street, Denver,
Colorado. Details of the business to be conducted at the annual meeting are given in the notice of meeting and
proxy statement that follow.

Please vote promptly by following the instructions in this proxy statement or in the Notice of Internet

Availability of Proxy Materials that was sent to you.

Sincerely,

/s/ Steve Ells
Chairman of the Board and Co-Chief Executive Officer

NOTICE OF MEETING

The 2016 annual meeting of shareholders of Chipotle Mexican Grill, Inc. will be held on May 11, 2016 at 8:00 a.m. local time at
the Grand Hyatt Denver, 1750 Welton Street, Denver, Colorado. Shareholders will consider and take action on the following
matters:

1.

Election of the nine directors named in this proxy statement, Al Baldocchi, Darlene Friedman, John Charlesworth,
Kimbal Musk, Monty Moran, Neil Flanzraich, Pat Flynn, Stephen Gillett and Steve Ells, each to serve a one-year term;

2. An advisory vote to approve the compensation of our executive officers as disclosed in this proxy statement (or “say-

on-pay”);

3. Ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for the year

ending December 31, 2016;

4. A proposal to approve an amendment to the Amended and Restated Certificate of Incorporation of Chipotle Mexican
Grill, Inc., to remove a provision allowing only the Board of Directors or the Chairman of the Board to call special
meetings of shareholders;

5. A proposal to approve amendments to the Chipotle Mexican Grill, Inc. Amended and Restated Bylaws to adopt a “proxy
access” bylaw allowing a shareholder, or group of not more than 20 shareholders, owning an aggregate of not less than
5% of our outstanding common stock continuously for at least three years to submit a limited number of candidates for
election to our Board, and to require us, subject to satisfaction of the requirements of our bylaws, to include such
candidate(s) in our proxy materials for the meeting at which such election will be held;

6.

7.

Five shareholder proposals, if properly presented at the meeting; and

Such other business as may properly come before the meeting or any adjournments or postponements of the meeting.

Information with respect to the above matters is set forth in the proxy statement that accompanies this notice.

The record date for the meeting has been fixed by the Board of Directors as the close of business on March 14, 2016.
Shareholders of record at that time are entitled to vote at the meeting.

By order of the Board of Directors

/s/ Monty Moran
Co-Chief Executive Officer, Secretary and Director

March 24, 2016

Please execute your vote promptly by following the instructions included on the Notice of Internet Availability of
Proxy Materials that was sent to you, or as described under “How do I vote?” on page 2 of the accompanying proxy
statement.

Proxy Statement Summary

MATTERS TO BE VOTED ON AT THE ANNUAL MEETING AND BOARD RECOMMENDATIONS

1. Election of Directors (p. 7)

Name

Albert Baldocchi

Darlene Friedman

John Charlesworth

Kimbal Musk

Monty Moran

Neil Flanzraich

Pat Flynn

Stephen Gillett

Steve Ells

2. Say-on-Pay (p. 19)

Years of
Service

Independent

Board
Recommendation

19

21

17

3

10

9

18

1

20

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes

No

For

For

For

For

For

For

For

For

For

For

For

For

For

The election of directors at the
annual meeting will complete
our phasing out of the
classification of the Board of
Directors. From this meeting
forward, all directors will be re-
elected annually.

See below under
“Performance” and
“Compensation” for additional
discussion.

Approval of this proposal will
result in bylaw amendments
becoming effective that will
allow holders of 25% or more
of our common stock to call
special meetings.

3. Ratification of Ernst & Young LLP as independent auditors
(p. 20)

4. Eliminate restrictions allowing only the Board of Directors or
Chairman to call special meetings of shareholders (p. 22)

5. Adopt proxy access bylaw (p. 24)

6. Shareholder proposals (p. 28)

AGAINST

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT i

Proxy Statement Summary
(continued)

PERFORMANCE

Our business performance has been consistently strong and we have been tremendously successful in
building long-term shareholder value. The graph below reflects the growth of an investment in our common
stock at the close of the first day of trading following our initial public offering in January 2006, versus the
performance of the S&P 500 and Russell 2000 indexes over a comparable 10 year period.

COMPARISON OF 10 YEAR CUMULATIVE TOTAL RETURN*
Among Chipotle Mexican Grill, Inc, the S&P 500 Index
and the Russell 2000 Index

$1,800

$1,600

$1,400

$1,200

$1,000

$800

$600

$400

$200

$0
1/26/06 12/06

12/07

12/08

12/09

12/10

12/11

12/12

12/13

12/14

12/15

Chipotle Mexican Grill, Inc

S&P 500

Russell 2000

*$100 invested on 1/26/06 in stock or 12/31/05 in index, including reinvestment of dividends.
Fiscal year ending December 31.

Copyright© 2015 S&P, a division of McGraw Hill Financial. All rights reserved.
Copyright© 2015 Russell Investment Group. All rights reserved.

2015 was not without challenges, however. Beginning in the fourth quarter of 2015, a number of food-
borne illness incidents associated with Chipotle restaurants, and related negative publicity, had a
significant adverse impact on our sales and profitability. As a result of these business challenges, our
stock price declined significantly. Although our long-term performance has been strong as compared
to our restaurant industry peer group, the same did not hold true in 2015.

COMPENSATION

Changes we made in 2015 to our executive compensation programs were well received, with the say-
on-pay vote at the annual meeting in May 2015 being approved by over 95% of the shares voted.

In light of the challenges we faced during the second half of 2015 and the resulting decline in the price
of our common stock, in February 2016 the Compensation Committee of the Board awarded
performance shares to our executive officers that will be tied solely to highly challenging absolute
stock price performance goals over a three-year performance period. We believe this will align
executive officer compensation with restoring and further enhancing shareholder value.

Details regarding executive compensation for 2015, and the executive officer equity awards
made in early 2016, can be found in the compensation disclosures beginning on page 39.

ii NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proxy Statement Summary
(continued)

Seven of the nine members of our Board of Directors are independent.

Independent directors are led by an independent Lead Director.

GOVERNANCE HIGHLIGHTS

Phase-out of classified board structure will be complete at annual shareholders meeting.

Directors are elected by majority vote in uncontested elections rather than plurality.

Independent Board members meet in executive session at each regularly-scheduled Board meeting.

Board conducts an annual self-assessment, the results of which are reported to the full Board.

Each independent director is subject to Board stock ownership requirements.

No shareholder rights plan or “poison pill.”

Board is recommending adoption of bylaws permitting holders of at least 25% of our outstanding common stock to call
special meetings of shareholders.

Board is recommending adoption of proxy access for qualifying long-term shareholders.

For significant compensation policies and procedures we employ to motivate our employees to build shareholder value,
while protecting the interests of all our shareholders, see page 43.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT iii

Table of Contents

Proxy Statement Summary

Annual Meeting Information

Beneficial Ownership of Our Common Stock

Proposal 1 — Election of Directors

Information Regarding the Board of Directors

Biographical Information

A Majority of our Board Members are Independent

Committees of the Board

Director Compensation

Corporate Governance

Chairman of the Board

Lead Director

How to Contact the Board of Directors

Executive Sessions

Director Nomination Process

Policies and Procedures for Review and Approval of Transactions with Related Persons

Role of the Board of Directors in Risk Oversight

Proposal 2 — An Advisory Vote to Approve the Compensation of our Executive
Officers as Disclosed in this Proxy Statement

Proposal 3 — Ratification of Appointment of Ernst & Young LLP as Independent
Registered Public Accounting Firm

Audit Committee Report

Policy for Pre-Approval of Audit and Permitted Non-Audit Services

Proposal 4 — A Proposal to Approve an Amendment to the Amended and
Restated Certificate of Incorporation of Chipotle Mexican Grill, Inc. to Remove a
Provision Allowing Only the Board of Directors or the Chairman of the Board to
Call Special Meetings of Shareholders

Proposal 5 — A Proposal to Approve Amendments to the Amended and Restated
Bylaws of Chipotle Mexican Grill, Inc. to Provide for Shareholder Access to the
Company’s Proxy Materials for Shareholder-Nominated Candidates for Election
to the Board of Directors

Proposal 6 — An Advisory Vote on a Shareholder Proposal Requesting That We
Adopt A Bylaw to Provide For Shareholder Access to the Company’s Proxy
Materials for Shareholder-Nominated Candidates for Election to the Board of
Directors

Statement in Opposition by our Board of Directors

iv NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

i

1

5

7

7

7

11

11

13

14

14

14

15

15

15

17

17

19

20

21

21

22

24

28

Table of Contents
(continued)

Proposal 7 — An Advisory Vote on a Shareholder Proposal Requesting Adoption
of a Stock Retention Policy For Senior Executives

Statement in Opposition by our Board of Directors

Proposal 8 — An Advisory Vote on a Shareholder Proposal Regarding Special
Meetings of the Shareholders

Statement in Opposition by our Board of Directors

29

31

Proposal 9 — An Advisory Vote on a Shareholder Proposal Requesting Chipotle to
Issue an Annual Sustainability Report Meeting Specified Criteria

32

Statement in Opposition by our Board of Directors

Proposal 10 — An Advisory Vote on a Shareholder Proposal Requesting That We
Prepare a Report on the Feasibility of Linking Executive Compensation to
Sustainability Performance

Statement in Opposition by our Board of Directors

Executive Officers

Compensation Discussion and Analysis

Letter From the Compensation Committee of our Board of Directors

Compensation Committee Report

Summary Compensation Table

Grants of Plan-Based Awards in 2015

Terms of 2015 Performance Share Awards

Outstanding Equity Awards at December 31, 2015

Option Exercises and Stock Vested in 2015

Non-Qualified Deferred Compensation for 2015

Potential Payments Upon Termination or Change-in-Control

Section 16(a) Beneficial Ownership Reporting Compliance

Certain Relationships and Related Party Transactions

Shareholder Proposals and Nominations for 2017 Annual Meeting

Availability of SEC Filings, Corporate Governance Guidelines, Code of Conduct,
Codes of Ethics and Committee Charters

Delivery of Materials to Shareholders with Shared Addresses

Miscellaneous

Appendix A — Proposed Amendment to Certificate of Incorporation

Appendix B — Proposed Amendment to Bylaws

35

38

39

39

53

54

55

55

56

57

57

59

62

63

64

64

64

65

A-1

B-1

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT v

[THIS PAGE INTENTIONALLY LEFT BLANK]

Annual Meeting Information

ANNUAL MEETING INFORMATION

This proxy statement contains information related to the annual meeting of shareholders of Chipotle
Mexican Grill, Inc. to be held on Wednesday, May 11, 2016, beginning at 8:00 a.m. at the Grand Hyatt
Denver, 1750 Welton Street, Denver, Colorado. This proxy statement was prepared under the
direction of Chipotle’s Board of Directors to solicit your proxy for use at the annual meeting. It will be
made available to shareholders on or about March 24, 2016.

Who is entitled to vote and how many votes do I have?
If you were a shareholder of record of our common stock on March 14, 2016, you are entitled to vote at the annual meeting,
or at any postponement or adjournment of the annual meeting. On each matter to be voted on, you may cast one vote for
each share of common stock you hold. As of March 14, 2016, there were 29,563,030 shares of common stock outstanding
and entitled to vote.

What am I voting on?
You will be asked to vote on ten proposals:

Board
Recommendation:

PROPOSAL 1 – Election of nine directors: Al Baldocchi, Darlene Friedman, John Charlesworth, Kimbal

FOR

Musk, Monty Moran, Neil Flanzraich, Pat Flynn, Stephen Gillett and Steve Ells.

PROPOSAL 2 – An advisory vote to approve the compensation of our executive officers as disclosed

FOR

in this proxy statement (“say-on-pay”).

PROPOSAL 3 – Ratification of the appointment of Ernst & Young LLP as our independent registered

FOR

public accounting firm for the year ending December 31, 2016.

PROPOSAL 4 – A proposal to approve an amendment to the Amended and Restated Certificate of

FOR

Incorporation of Chipotle Mexican Grill, Inc., to remove a provision allowing only the
Board of Directors or the Chairman of the Board to call special meetings of
shareholders.

Approval of this proposal will result in bylaw amendments becoming effective
that will allow holders of 25% or more of our outstanding common stock to call
special meetings of shareholders, subject to certain limitations.

PROPOSAL 5 – A proposal to approve amendments to the Chipotle Mexican Grill, Inc. Amended and

FOR

Restated Bylaws to adopt a “proxy access” bylaw allowing a shareholder, or group of
not more than 20 shareholders, owning an aggregate of not less than 5% of our
outstanding common stock continuously for at least three years to submit a limited
number of candidates for election to our Board and to require us to include such
candidate(s), subject to satisfaction of the requirements of our bylaws, in our proxy
materials for the meeting at which such election will be held.

PROPOSAL 6 – A shareholder proposal, if properly presented at the meeting, requesting that the Board
of Directors adopt and present for shareholder approval a “proxy access” bylaw to allow
a shareholder or group of shareholders owning an aggregate of 3% or more of our
outstanding common stock continuously for at least three years to submit a limited
number of candidates for election to our Board and to require us to include such
candidate(s) in our proxy materials for the meeting at which such election will be held.

AGAINST

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 1

Annual Meeting Information
(continued)

Board
Recommendation:

PROPOSAL 7 – A shareholder proposal, if properly presented at the meeting, requesting adoption of

AGAINST

a stock retention policy for senior executives.

PROPOSAL 8 – A shareholder proposal, if properly presented at the meeting, requesting that the

AGAINST

Board of Directors implement changes to Chipotle’s governing documents to allow
shareholders owning an aggregate of 10% of our outstanding common stock to call
special meetings of shareholders.

PROPOSAL 9 – A shareholder proposal, if properly presented at the meeting, requesting Chipotle to

AGAINST

issue an annual sustainability report meeting specified criteria.

PROPOSAL 10 – A shareholder proposal, if properly presented at the meeting, requesting that our

AGAINST

Compensation Committee prepare and disclose a report on the feasibility of
incorporating sustainability measures into executive officer incentive compensation
programs.

The Board of Directors is not aware of any other matters to
be presented for action at the meeting.

choices, your shares will be voted as recommended by the
Board of Directors.

How do I vote?
If you hold your shares through a broker, bank, or other
nominee in “street name,” you need to submit voting
instructions to your broker, bank or other nominee in order
to cast your vote. In most instances you can do this over
the Internet. The Notice of Internet Availability of Proxy
Materials that was provided to you has specific instructions
for how to submit your vote, or if you have received or
request a hard copy of this proxy statement you may mark,
sign, date and mail the accompanying voting instruction
form in the postage-paid envelope provided. Your vote is
revocable by following the procedures outlined in this proxy
statement. However, since you are not a shareholder of
record you may not vote your shares in person at the
meeting without obtaining authorization from your broker,
bank or other nominee.

If you are a shareholder of record, you can vote your
shares over the Internet as described in the Notice of
Internet Availability of Proxy Materials that was provided to
you, or if you have received or request a hard copy of this
proxy statement and accompanying form of proxy card you
may vote by telephone as described on the proxy card, or
by mail by marking, signing, dating and mailing your proxy
card in the postage-paid envelope provided. Your
designation of a proxy is revocable by following the
procedures outlined in this proxy statement. The method
by which you vote will not limit your right to vote in person
at the annual meeting. If you receive hard copy materials
and sign and return your proxy card without specifying

Will my shares held in street name be voted if
I do not provide voting instructions?
Under the rules of the New York Stock Exchange, or NYSE,
on voting matters characterized by the NYSE as “routine,”
NYSE member firms have the discretionary authority to
vote shares for which their customers do not provide
voting instructions. On non-routine proposals, such
“uninstructed shares” may not be voted by member firms.
Only the proposal to ratify the appointment of our
independent registered public accounting firm is
considered a routine matter for this purpose. None of the
other proposals presented in this proxy statement are
considered routine matters. Accordingly, if you hold your
shares through a brokerage firm and do not provide timely
voting instructions, your shares will be voted, if at all, only
on Proposal 3. We strongly encourage you to exercise
your right to vote in the election of directors and other
matters to be voted on at the annual meeting.

Can I change my vote or revoke my proxy?
You can change your vote or revoke your proxy at any time
before it is voted at the annual meeting by:

• re-submitting your vote on the Internet;

• if you are a shareholder of record, by sending a written
notice of revocation to our corporate Secretary at our
principal offices, 1401 Wynkoop Street, Suite 500,
Denver, Colorado, 80202; or

• if you are a shareholder of record, by attending the

annual meeting and voting in person.

2 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Annual Meeting Information
(continued)

Attendance at the annual meeting will not by itself revoke
your proxy. If you hold shares in street name and wish to
cast your vote in person at the meeting, you must contact
your broker, bank or other nominee to obtain authorization
to vote.

What do I need to attend the meeting?
We generally limit attendance at the meeting to
shareholders. Attendees will be required to present proof
of ownership of Chipotle common stock as of the record
date, as well as valid picture identification, in order to be
admitted to the meeting. Evidence of share ownership may
be in the form of a valid stock certificate, or an account
statement from our transfer agent or from a broker, bank,
trust or other nominee that evidences ownership as of the
record date. Note that in order to vote at the meeting,
beneficial owners who own shares in “street name” must
present a legal proxy from the record holder of the shares.
Seating at the meeting will be first come first served, and
due to space constraints we can’t guarantee seating for all
attendees.

What constitutes a quorum?
A quorum is necessary to conduct business at the annual
meeting. At any meeting of our shareholders, the holders of
a majority in voting power of our outstanding shares of
common stock entitled to vote at the meeting, present in
person or by proxy, constitutes a quorum for all purposes.
You are part of the quorum if you have voted by proxy.
Abstentions, broker non-votes and votes withheld from
director nominees count as “shares present” at the
meeting for purposes of determining whether a quorum
exists. A broker non-vote occurs when a broker, bank or
other nominee who holds shares for another does not vote
on a particular item because the nominee has not received
instructions from the owner of the shares and does not
have discretionary voting authority for that item.

What vote is required to approve each
proposal?
Proposal 1 — Re-election of each nominee for director
requires that such nominee receive a majority of the votes
cast regarding his or her election. Abstentions and broker
non-votes are not counted as votes cast and will have no
effect on the outcome of the re-election of any nominee.

Proposals 2, 3 & 6 through 10 — The say-on-pay vote,
ratification of the appointment of Ernst & Young LLP as our
independent registered public accounting firm for the year
ending December 31, 2016, and approval of each of the five
shareholder proposals (if properly presented at the
meeting) all require the affirmative vote of a majority of

the votes cast at the annual meeting in order to be
approved. Because the say-on-pay vote and the votes on
the shareholder proposals are advisory, they will not be
binding on the Board or Chipotle. However, the Board will
review the voting results and take them into consideration
when making future decisions regarding executive
compensation and the subject matters of the shareholder
proposals. Ratification of our appointment of independent
auditors is not required and therefore the vote on Proposal
3 is also advisory only. See Proposal 3 for additional
information about the effect of the voting outcome on this
proposal. Abstentions and broker non-votes are not
counted as votes cast and will have no effect on the
outcome of any of these proposals.

Proposals 4 & 5 — Approval of the proposal to amend our
certificate of incorporation and the proposal to amend our
bylaws each require the affirmative vote of a majority of
the outstanding shares of common stock in order to be
approved. Abstentions and broker non-votes have the same
effect as votes “AGAINST” these proposals.

What if a nominee for director does not receive a
majority of votes cast regarding his or her election?
Such director(s) would be required to submit an irrevocable
resignation to the Nominating and Corporate Governance
Committee of the Board, and the committee would make a
recommendation to the Board as to whether to accept or
reject the resignation or whether other action should be
taken. The Board would then act on the resignation, taking
into account the committee’s recommendation, and publicly
disclose (by a press release and filing an appropriate
disclosure with the SEC) its decision regarding the
resignation, and if such resignation is rejected the rationale
behind the decision, within 90 days following certification
of the election results. The committee in making its
recommendation, and the Board in making its decision,
each may consider any factors and other information that
they consider appropriate and relevant.

How is this proxy statement being delivered?
We have elected to deliver our proxy materials
electronically over the Internet as permitted by rules of the
Securities and Exchange Commission, or SEC. As required
by those rules, we are distributing to our shareholders of
record and beneficial owners as of the close of business on
March 14, 2016 a Notice of Internet Availability of Proxy
Materials. On the date of distribution of the notice, all
shareholders and beneficial owners will have the ability to
access all of the proxy materials at the URL address
included in the notice. These proxy materials are also
available free of charge upon request at 1-800-579-1639, or

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 3

Annual Meeting Information
(continued)

by e-mail at sendmaterial@proxyvote.com. Requests by e-
mail should include the 12-digit control number included on
the notice you received. If you would like to receive the
Notice of Internet Availability of Proxy Materials via e-mail
rather than regular mail in future years, please follow the
instructions on the notice, or enroll on the Investors page
of our web site at www.chipotle.com. Delivering future
notices by e-mail will help us reduce the cost and
environmental impact of our annual meeting.

Who is bearing the cost of this proxy
solicitation?
We will bear the cost of preparing, assembling and mailing
the Notice of Internet Availability of Proxy Materials; of

making these proxy materials available on the Internet and
providing hard copies of the materials to shareholders who
request them; and of reimbursing brokers, nominees,
fiduciaries and other custodians for the out-of-pocket and
clerical expenses of transmitting copies of the Notice of
Internet Availability of Proxy Materials and the proxy
materials themselves to beneficial owners of our shares. A
few of our officers and employees may participate in the
solicitation of proxies, without additional compensation, by
telephone, e-mail or other electronic means or in person.
We have also engaged Alliance Advisors, LLC to assist us in
the solicitation of proxies, for which we have agreed to pay
a fee of $22,500 plus reimbursement of customary
expenses.

4 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Ownership Information

BENEFICIAL OWNERSHIP OF OUR COMMON STOCK

The following tables set forth information as of March 14, 2016 as to the beneficial ownership of shares of our common
stock by:

• each person (or group of affiliated persons) known to us to beneficially own more than 5 percent of our common stock;

• each of the executive officers listed in the Summary Compensation Table appearing later in this proxy statement;

• each of our directors; and

• all of our current executive officers and directors as a group.

The number of shares beneficially owned by each shareholder is determined under SEC rules and generally includes shares
for which the holder has voting or investment power. The information does not necessarily indicate beneficial ownership
for any other purpose. The percentage of beneficial ownership shown in the following tables is based on 29,563,030
outstanding shares of common stock as of March 14, 2016. For purposes of calculating each person’s or group’s percentage
ownership, shares of common stock issuable pursuant to the terms of stock options, stock appreciation rights or restricted
stock units exercisable or vesting within 60 days after March 14, 2016 are included as outstanding and beneficially owned
for that person or group, but are not treated as outstanding for the purpose of computing the percentage ownership of any
other person or group.

Name of Beneficial Owner

Beneficial holders of 5% or more of outstanding common stock

FMR LLC(1)

The Vanguard Group, Inc.(2)

BlackRock, Inc.(3)

T. Rowe Price Associates, Inc.(4)

Sands Capital Management, LLC(5)

Directors and named executive officers

Steve Ells(6)(7)

Montgomery Moran(6)(8)

John Hartung(9)

Mark Crumpacker(10)

Albert Baldocchi(6)(11)(12)

John Charlesworth(11)

Neil Flanzraich(11)

Patrick Flynn(11)

Darlene Friedman(6)(11)(13)

Stephen Gillett(14)

Kimbal Musk(15)

Total Shares
Beneficially Owned

Percentage of
Class Beneficially
Owned

3,678,947

2,606,014

2,239,823

2,092,817

1,559,938

359,302

492,255

110,464

26,000

72,918

3,403

3,631

6,313

4,864

–

–

12.44%

8.82%

7.58%

7.08%

5.28%

1.21%

1.65%

*

*

*

*

*

*

*

–

–

All directors and executive officers as a group (11 people)(16)

1,079,150

3.58%

Less than one percent.

*
(1) Based solely on a report on Schedule 13G/A filed on February 12, 2016. Various persons have the right to receive or the power to direct
the receipt of dividends from, or the proceeds from the sale of, the shares of common stock reflected as beneficially owned by FMR
LLC. The interest of one person, Fidelity Contrafund, an investment company registered under the Investment Company Act of 1940, in
the shares of common stock reflected as beneficially owned by FMR LLC amounted to 1,947,253 shares or 6.59% of the total
outstanding common stock at March 14, 2016. The address of FMR LLC is 245 Summer Street, Boston, Massachusetts, 02210.

(2) Based solely on a report on Schedule 13G/A filed on February 11, 2016. The address of The Vanguard Group, Inc. is 100 Vanguard Blvd.,

Malvern, Pennsylvania, 19355.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 5

Ownership Information
(continued)

(3) Based solely on a report on Schedule 13G/A filed on February 10, 2016. The address of BlackRock, Inc. is 55 East 52nd Street, New York,

New York, 10055.

(4) Based solely on a report on Schedule 13G/A filed on February 9, 2016. Shares beneficially owned by T. Rowe Price Associates, Inc. (Price
Associates) are owned by various individual and institutional investors which Price Associates serves as investment adviser with power
to direct investments and/or sole power to vote the securities. For purposes of the reporting requirements of the Securities Exchange
Act of 1934, Price Associates is deemed to be a beneficial owner of such securities; however, Price Associates expressly disclaims that
it is, in fact, the beneficial owner of such securities. The address of Price Associates is 100 E. Pratt Street, Baltimore, Maryland, 21202.

(5) Based solely on a report on Schedule 13G/A filed on February 16, 2016. The address of Sands Capital Management, LLC is 1101 Wilson

Blvd., Suite 2300, Arlington, Virginia, 22209.

(6) A portion of the shares beneficially owned by Mr. Ells, Mr. Moran, Mr. Baldocchi and Ms. Friedman are entitled to piggyback registration

rights.

(7) Shares beneficially owned by Mr. Ells include 81,250 shares underlying vested stock appreciation rights, and 81,250 shares underlying

vested performance stock appreciation rights on which the performance conditions have been satisfied.

(8) Shares beneficially owned by Mr. Moran include 256,250 shares underlying vested stock appreciation rights, and 81,250 shares

underlying vested performance stock appreciation rights on which the performance conditions have been satisfied.

(9) Shares beneficially owned by Mr. Hartung include: 19,782 shares in a revocable trust for Mr. Hartung’s benefit and of which his spouse
is the trustee; 72 shares beneficially owned by his children; and 52,500 shares underlying vested stock appreciation rights, and 27,500
shares underlying vested performance stock appreciation rights on which the performance conditions have been satisfied. Mr. Hartung
disclaims beneficial ownership of the shares beneficially owned by his children.

(10) Shares beneficially owned by Mr. Crumpacker include 11,500 shares underlying vested stock appreciation rights and 11,500 shares

underlying vested performance stock appreciation rights on which the performance conditions have been satisfied.

(11) Shares beneficially owned by Messrs. Baldocchi, Charlesworth, Flanzraich and Flynn and Ms. Friedman include 658 shares underlying
unvested restricted stock units, which are deemed to be beneficially owned because each such director is retirement-eligible and the
vesting of the awards accelerates in the event of the director’s retirement.

(12) Shares beneficially owned by Mr. Baldocchi include 69,648 shares owned jointly by Mr. Baldocchi and his spouse.
(13) Shares beneficially owned by Ms. Friedman include 4,000 shares held by a revocable trust of which Ms. Friedman is a co-trustee.
(14) Mr. Gillett was appointed to the Board in March 2015. Directors are expected to own shares of common stock having a total value of
five times the annual cash retainer payable to outside directors within five years of being elected to the Board. Excludes 152 shares
underlying unvested restricted stock units which will vest on May 13, 2018.

(15) Mr. Musk was appointed to the Board in September 2013. Directors are expected to own shares of common stock having a total value of
five times the annual cash retainer payable to outside directors within five years of being elected to the Board. Excludes 70 shares
underlying unvested restricted stock units which will vest on September 1, 2016, 242 shares underlying unvested restricted stock units
which will vest on May 15, 2017, and 189 shares underlying restricted stock units which will vest on May 13, 2018.

(16) See Notes (6) through (15).

6 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 1

Election of Directors

Our Board of Directors has nine members currently divided into two classes. Beginning in 2014, we commenced the phase-
out of the classification of our Board, such that each director is now elected to a one year term and will continue in office
until a successor has been elected and qualified, subject to the director’s earlier resignation, retirement or removal from
office. The current term of office of all of our directors will end at this year’s annual meeting of shareholders, and as a
result, following this annual meeting, all directors will be elected on an annual basis.

Al Baldocchi, Darlene Friedman, John Charlesworth, Kimbal Musk, Monty Moran, Neil Flanzraich, Pat Flynn, Stephen Gillett
and Steve Ells are the nominees for election as directors to serve for a one year term expiring at the 2017 annual meeting.
Each of the nominees was nominated by the Board upon the recommendation of the Nominating and Corporate Governance
Committee, and has consented to serve if elected. If any nominee is unable to serve or will not serve for any reason, the
persons designated on the accompanying form of proxy will vote for other candidates in accordance with their judgment.
We are not aware of any reason why the nominees would not be able to serve if elected.

Re-election of each nominee for director requires that such nominee receive a majority of the votes cast regarding his or
her election. Abstentions and broker non-votes are not counted as votes cast and will have no effect on the outcome of the
election of any director.

The Board of Directors recommends a vote FOR the election of Ms. Friedman and Messrs. Baldocchi, Charlesworth,
Ells, Flanzraich, Flynn, Gillett, Moran and Musk as directors.

INFORMATION REGARDING THE BOARD OF DIRECTORS

Biographical Information
The following is biographical information about each current director, including a description of the experience,
qualifications and skills that led the Board to determine that each director should serve on the Board. The respective
current terms of all directors expire on the dates set forth below or continue until their successors are elected and have
qualified.

DIRECTOR
SINCE

AGE

69

1999

CLASS I DIRECTORS WHOSE TERMS EXPIRE AT THE 2016 ANNUAL MEETING OF
SHAREHOLDERS AND WHO ARE NOMINEES FOR TERMS EXPIRING AT THE 2017 ANNUAL
MEETING

John S. Charlesworth

Mr. Charlesworth is currently the sole owner/member of Hunt Business
Enterprises LLC and EZ Street LLC, which own commercial properties
and own and operate car care facilities. Before retiring in 2000, Mr.
Charlesworth worked for McDonald’s for 26 years, most recently as
President of the Midwest Division of McDonald’s USA from July 1997 to
December 2000. Prior to that, he served as a Senior Vice President in
Southeast Asia from April 1995 to July 1997. His international
experience included strategic planning and risk assessment for the
growth and development of McDonald’s across Southeast Asia, as well
as serving as the McDonald’s partner representative to seven
Southeast Asian joint ventures. His experience with McDonald’s
included responsibility for managing a large and diverse employee
workforce similar in many ways to Chipotle’s, and also gave him a
detailed knowledge of restaurant operations and food safety, site
selection and related matters. He also has developed strong financial
acumen through his experience at McDonald’s as well as running his
own business interests. He holds a Bachelor of Science degree in
business, majoring in economics, from Virginia Polytechnic Institute.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 7

Proposal 1
(continued)

CLASS I DIRECTORS WHOSE TERMS EXPIRE AT THE 2016 ANNUAL MEETING OF
SHAREHOLDERS AND WHO ARE NOMINEES FOR TERMS EXPIRING AT THE 2017 ANNUAL
MEETING (CONT’D)

Kimbal Musk

Montgomery F. (Monty)
Moran

Patrick J. Flynn

Mr. Musk is an entrepreneur and restaurateur who has helped found
and advise several companies and non-profits including: The Kitchen
Restaurant Group, a restaurant company with restaurants in Boulder
and Denver, CO and Chicago, IL; The Kitchen Community; Zip2
Corporation (acquired by Compaq Computer Corporation); PayPal, Inc.
(acquired by eBay Inc.); Everdream Corporation (acquired by Dell Inc.);
Tesla Motors, Inc.; Space Exploration Technologies Corp. (SpaceX);
OneRiot (acquired by Wal Mart Stores, Inc.) and SolarCity Corporation.
Mr. Musk has been Chief Executive Officer of The Kitchen Restaurant
Group since April 2004, and Executive Director of The Kitchen
Community, a non-profit organization that creates learning gardens in
schools across the United States, since November 2010. After success
in the technology business, Mr. Musk decided to pursue his passion for
food and cooking and attended the French Culinary Institute in New
York City. His extensive experience with fast-growing and innovative
companies as well as restaurants and other retail operations, and his
experience on numerous boards of directors, are an asset to our
Board. Mr. Musk is a member of the board of directors of Tesla Motors,
Inc. (Nasdaq:TSLA) as well as a number of privately-held companies
and charitable organizations. He has served as an Adjunct Professor
at New York University, and is a graduate of Queen’s Business School
in Canada and the French Culinary Institute.

Mr. Moran is our Co-Chief Executive Officer and Secretary. He was
appointed as Co-Chief Executive Officer on January 1, 2009, after
serving as our President and Chief Operating Officer since March
2005. Mr. Moran previously served as chief executive officer of the
Denver law firm Messner & Reeves, LLC, where he was employed since
1996, and as general counsel of Chipotle. His experience as our
outside general counsel from the time we had only a few restaurants
through our growth to several hundred restaurants at the time he
joined us as an employee has given him an in-depth knowledge and
understanding of every aspect of our business. His legal experience
ran from trial and employment matters to real estate and other
transactional matters, as well as general corporate counseling. As a
result he has an outstanding skill set in such areas as risk
management and crisis handling, and also is thoroughly familiar with
management personnel throughout our organization. In addition, Mr.
Moran was the visionary and creator of our Restaurateur program and
other aspects of instilling a culture of high performers throughout
Chipotle, and his leadership in this area has been critical to our
success. He is also one of the largest individual shareholders of our
company. Mr. Moran holds a Bachelor of Arts degree in
communications from the University of Colorado and a J.D., cum
laude, from Pepperdine University School of Law.

Prior to retiring in 2001, Mr. Flynn spent 39 years at McDonald’s where
he held a variety of executive and management positions, most
recently as Executive Vice President responsible for strategic planning
and acquisitions. From his background as a senior-level restaurant
industry executive, Mr. Flynn developed strong capabilities in guiding
corporate strategy, and tremendous knowledge of the operational
aspects of the restaurant business as well. In addition, Mr. Flynn’s past
experience as a director of a publicly-held financial institution, and his
background in analyzing financial statements of businesses he has led
and companies he has considered for acquisition, have given him
strong financial analysis skills.

8 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

DIRECTOR
SINCE

AGE

43

2013

49

2006

73

1998

Proposal 1
(continued)

CLASS I DIRECTORS WHOSE TERMS EXPIRE AT THE 2016 ANNUAL MEETING OF
SHAREHOLDERS AND WHO ARE NOMINEES FOR TERMS EXPIRING AT THE 2017 ANNUAL
MEETING (CONT’D)

Stephen Gillett

Steve Ells

Mr. Gillett was appointed to our Board on March 12, 2015. In March
2016, he became a senior executive leader at Google [x], and since
October 2015 has been an active advisor to Google Ventures, an
affiliate of Alphabet Inc. and Google Inc., where he provides leadership
resources and mentoring to portfolio companies. Prior to his roles
with Google, he served as Executive Vice President and Chief
Operating Officer of Symantec Corporation (Nasdaq: SYMC) until
December 31, 2014. In this role, he was responsible for corporate
strategy, business segment management, eBusiness, IT, marketing,
communications, sales and marketing operations, customer care,
product renewals and cloud platform engineering. Mr. Gillett also
served as a member of Symantec’s Board of Directors from January
2012 to December 2012. Prior to joining Symantec, Mr. Gillett was
Executive Vice President and President, Best Buy Digital, Global
Marketing and Strategy of Best Buy Co., Inc., from March 2012 to
December 2012. From May 2008 to March 2012, Mr. Gillett was
Executive Vice President, Digital Ventures and Chief Information
Officer at Starbucks, Inc. His background also includes senior
technology positions with companies including Yahoo! Inc. and CNET
Networks. Mr. Gillett’s extensive experience with technology and
cybersecurity is valuable to the Board in exercising its oversight of our
IT systems and related security matters. He also has extensive
leadership experience, including with global organizations, and
considerable financial planning experience, all of which are also assets
to our Board. He received a Bachelor’s degree from University of
Oregon and an MBA from San Francisco State University.

Mr. Ells founded Chipotle in 1993. He is Co-Chief Executive Officer and
was appointed Chairman of the Board in 2005. Prior to launching
Chipotle, Mr. Ells worked for two years at Stars restaurant in San
Francisco. Mr. Ells’s vision – that food served fast doesn’t have to be
low quality and that delicious food doesn’t have to be expensive – is
the foundation on which Chipotle is based. This visionary thinking has
led Chipotle to extraordinary accomplishments, such as growing from
a single restaurant to over 2,000 and serving more responsibly-raised
meat than any other restaurant company. This thinking has also
resulted in Mr. Ells remaining a principal driving force behind making
our company innovative and striving for constant improvement, and
he continues to provide important leadership to our executive officers,
management team, and Board. He is also one of the largest individual
shareholders of our company. Mr. Ells graduated from the University
of Colorado with a Bachelor of Arts degree in art history, and is also a
1990 Culinary Institute of America graduate.

DIRECTOR
SINCE

AGE

40

2015

50

1996

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 9

Proposal 1
(continued)

CLASS II DIRECTORS WHOSE TERMS EXPIRE AT THE 2016 ANNUAL MEETING OF
SHAREHOLDERS AND WHO ARE NOMINEES FOR TERMS EXPIRING AT THE 2017 ANNUAL
MEETING

Albert S. Baldocchi

Darlene J. Friedman

Neil W. Flanzraich

Mr. Baldocchi has been self-employed since 2000 as a financial
consultant and strategic advisor for and investor in a variety of
privately-held companies. His extensive involvement with restaurant
companies over a period of 17 years has given Mr. Baldocchi an in-
depth knowledge of restaurant company finance, operations and
strategy. He also has considerable experience with high-growth
companies in the restaurant industry and in other industries, and his
experience as a senior investment banker at a number of prominent
institutions, including Morgan Stanley, Salomon Brothers and
Montgomery Securities, helped him develop solid capabilities in
accounting and finance as well. Mr. Baldocchi holds a Bachelor of
Science degree in chemical engineering from the University of
California at Berkeley and an MBA from Stanford University.

Prior to retiring in 1995, Ms. Friedman spent 19 years at Syntex
Corporation, an international pharmaceutical company, where she
held a variety of management positions, most recently as Senior Vice
President of Human Resources. While at Syntex, Ms. Friedman was a
member of the corporate executive committee and the management
committee, and was responsible for the analysis, recommendation and
administration of the company’s executive compensation programs
and worked directly with the compensation committee of Syntex’s
board. This experience and Ms. Friedman’s talent in the areas of
people management and compensation are invaluable in connection
with her service as a director and as a member of our Compensation
Committee. Ms. Friedman holds a Bachelor of Arts degree in
psychology from the University of California at Berkeley and an MBA
from the University of Colorado.

Mr. Flanzraich has been a private investor since February 2006. He is
also the Executive Chairman of Cantex Pharmaceuticals, Inc. (formerly
ParinGenix, Inc.), a privately-owned biotech company. From 1998
through its sale in January 2006 to TEVA Pharmaceuticals Industries,
Ltd., he served as Vice Chairman and President of IVAX Corporation,
an international pharmaceutical company. From 1995 to 1998, Mr.
Flanzraich served as Chairman of the Life Sciences Legal Practice
Group of Heller Ehrman LLP, a law firm, and from 1981 to 1994, served
as the Senior Vice President and Chief Counsel and member of the
Operating and Executive Committees of Syntex Corporation, an
international pharmaceutical company. Mr. Flanzraich’s executive
experience has helped him develop outstanding skills in leading and
managing strong teams of employees, and in oversight of the growth
and financing of businesses in a rapidly-evolving market. His legal
background also is valuable to us in the risk management area, and
Mr. Flanzraich brings to us extensive experience serving as an
independent director of other public and privately-held companies. He
is a director of Equity One Inc. (NYSE:EQY). Mr. Flanzraich was a
director of BELLUS Health Inc. until May 2012, a director of
Continucare Corporation until October 2011, and a director of Javelin
Pharmaceuticals, Inc. until July 2010. Mr. Flanzraich received an A.B.
from Harvard College and a J.D. from Harvard Law School.

DIRECTOR
SINCE

AGE

61

1997

73

1995

72

2007

10 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 1
(continued)

The Board of Directors held five meetings in 2015. Each
director attended at least 75 percent of the meetings of the
Board and of committees of which they were members
during 2015. The Board has requested that each member
attend our annual shareholder meetings absent
extenuating circumstances, and all directors attended the
2015 annual meeting.

A Majority of our Board Members are
Independent
Our Board of Directors, under direction of the Nominating
and Corporate Governance Committee, reviews the
independence of our directors to determine whether any
relationships, transactions or arrangements involving any
director or any family member or affiliate of a director may
be deemed to compromise the director’s independence
from us, including under the independence standards in the
rules of the NYSE. Based on that review, in March 2016 the
Board determined that none of our directors have any
relationships, transactions or arrangements that would
compromise their independence, except Messrs. Ells and
Moran, our Co-Chief Executive Officers. In particular, the
Board determined that the following transactions do not
constitute relationships that would create material conflicts
of interest or otherwise compromise the independence of
the directors in attending to their duties as Board
members: (i) the registration rights granted to
Mr. Baldocchi and Ms. Friedman, as described below under
“Certain Relationships and Related Party Transactions;”
(ii) a grant of $250,000 to The Kitchen Community
(representing less than 10% of the total 2015 donations to
The Kitchen Community), a non-profit organization founded
and chaired by Mr. Musk, by Chipotle Cultivate Foundation,
our company charitable foundation; and (iii) our business
relationships with Google Inc., the parent of Google
Ventures, at which Mr. Gillett serves as Executive in
Residence. Accordingly, the Board concluded that each
director other than Messrs. Ells and Moran qualifies as an
independent director.

Committees of the Board
Our Board of Directors has three standing committees:
(1) the Audit Committee, (2) the Compensation Committee,
and (3) the Nominating and Corporate Governance
Committee, each composed entirely of persons the Board
has determined to be independent as described above.
Each member of the Audit Committee has also been
determined by the Board to be independent under the
definition included in SEC Rule 10A-3(b)(1), and each
member of the Compensation Committee has been
determined to be independent under NYSE Rule
303A.02(a)(ii). Each committee operates pursuant to a

written charter adopted by our Board of Directors which
sets forth the committee’s roles and responsibilities and
provides for an annual evaluation of its performance. The
charters of all three standing committees are available on
the Investors page of our corporate website at
ir.chipotle.com under the Corporate Governance link.

Audit Committee
In accordance with its charter, the Audit Committee acts to
oversee the integrity of our financial statements and
system of internal controls, the annual independent audit of
our financial statements, the performance of our internal
audit services function, our compliance with legal and
regulatory requirements, the implementation and
effectiveness of our disclosure controls and procedures,
and the evaluation and oversight of risk issues, and also
acts to ensure open lines of communication among our
independent auditors, accountants, internal audit and
financial management. The committee’s responsibilities
also include review of the qualifications, independence and
performance of the independent auditors, who report
directly to the Audit Committee. The committee retains,
determines the compensation of, evaluates, and when
appropriate replaces our independent auditors and pre-
approves audit and permitted non-audit services provided
by our independent auditors. The Audit Committee has
adopted the “Policy Relating to Pre-Approval of Audit and
Permitted Non-Audit Services” under which audit and non-
audit services to be provided to us by our independent
auditors are pre-approved. This policy is summarized on
page 21 of this proxy statement. The committee determined
that the fees paid to the independent auditor in 2015,
including in connection with non-audit services, were
appropriate, necessary and cost-efficient in the
management of our business, and did not present a risk of
compromising the auditor’s independence.

As required by law, the Audit Committee has established
procedures to handle complaints received regarding our
accounting, internal controls or auditing matters. It is also
required to ensure the confidentiality of employees who
have provided information or expressed concern regarding
questionable accounting or auditing practices. The
committee also fulfills the oversight function of the Board
with respect to risk management, as described under
“Corporate Governance – Role of the Board of Directors in
Risk Oversight.” The committee may retain independent
advisors at our expense that it considers necessary for the
completion of its duties.

The Audit Committee held eight meetings in 2015. The
members of the Audit Committee are Messrs. Baldocchi
(Chairperson), Charlesworth, Flanzraich and Gillett. Our

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 11

Proposal 1
(continued)

Board of Directors has determined that all of the Audit
Committee members meet the enhanced independence
standards required of audit committee members by
regulations of the SEC, and are financially literate as
defined in the listing standards of the NYSE. The Board has
further determined that Mr. Baldocchi qualifies as an “Audit
Committee Financial Expert” as defined in SEC regulations.

No member of the Audit Committee served on more than
three audit or similar committees of publicly held
companies, including Chipotle, in 2015. A report of the Audit
Committee is found under the heading “Audit Committee
Report” on page 21.

Compensation Committee
The Compensation Committee oversees our executive
compensation policies and programs. In accordance with its
charter, the committee determines the compensation of
our Co-Chief Executive Officers based on an evaluation of
their performance, and approves the compensation level of
our other executive officers following an evaluation of their
performance and recommendation by the Co-Chief
Executive Officers. The manner in which the committee
makes determinations as to the compensation of our
executive officers is described in more detail below under
“Executive Officers and Compensation – Compensation
Discussion and Analysis – Overview of Executive
Compensation Determinations.”

The Compensation Committee charter also grants the
committee the authority to: review and make
recommendations to the Board with respect to the
establishment of any new incentive compensation and
equity-based plans; review and approve the terms of
written employment agreements and post-service
arrangements for executive officers; review our
compensation programs generally to confirm that those
plans provide reasonable benefits to us; recommend
compensation to be paid to our outside directors; review
disclosures to be filed with the SEC and distributed to our
shareholders regarding executive compensation and
recommend to the Board the filing of such disclosures;
assist the Board with its functions relating to our
compensation and benefits programs generally; and other
administrative matters with regard to our compensation
programs and policies. The committee may delegate any of
its responsibilities to a subcommittee comprised of one or
more members of the committee, except where such
delegation is not allowed by legal or regulatory
requirements.

The Compensation Committee has also been appointed by
the Board to administer our Amended and Restated 2011

Stock Incentive Plan and to make awards under the plan,
including as described below under “Executive Officers and
Compensation – Compensation Discussion and Analysis –
Components of Compensation – Long-Term Incentives.”
The committee has in some years, including 2015,
delegated its authority under the plan to our executive
officers to make grants to non-executive officer level
employees, within limitations specified by the committee in
its delegation of authority.

The Compensation Committee retained Compensation
Strategies Inc., an outside executive compensation
consulting firm, to provide the committee with advice
regarding compensation matters for 2014 and for the
equity compensation awards made to our executive officers
in February 2015. In September 2015, the committee
retained Pay Governance, LLC, another outside executive
compensation consulting firm, to provide the committee
with advice regarding executive compensation matters for
the remainder of 2015. All of the fees paid to Compensation
Strategies and Pay Governance during 2015 were in
connection with each firm’s work on executive
compensation matters on behalf of the committee; no fees
were paid to either firm for any other work. Each firm was
retained pursuant to an engagement letter with the
Compensation Committee, and the committee determined
that each firm’s service to Chipotle did not and does not
give rise to any conflict of interest, and considers each firm
to have sufficient independence from our company and
executive officers to allow it to offer objective advice.

The Compensation Committee held fourteen meetings in
2015, including a number of meetings with shareholders to
discuss executive compensation matters. A report of the
committee is found under the heading “Executive Officers
and Compensation – Compensation Discussion and
Analysis – Compensation Committee Report” on page 53.

Compensation Committee Interlocks and Insider
Participation
Mr. Flanzraich was appointed Chairperson of our
Compensation Committee in September 2015, and the
other members of the committee are Ms. Friedman and
Mr. Flynn. There are no relationships between the members
of the committee and our executive officers of the type
contemplated in the SEC’s rules requiring disclosure of
“compensation committee interlocks.” None of the
members of the committee is our employee and no member
has been an officer of our company at any time. The Board
has determined that each member of the committee
qualifies as a “Non-Employee Director” under SEC Rule 16b-
3 and as an “Outside Director” under Section 162(m) of the

12 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 1
(continued)

Internal Revenue Code of 1986, as amended, and that each
member satisfies the standards of NYSE Rule
303A.02(a)(ii) regarding independence of compensation
committee members. No member of the committee nor any
organization of which any member of the committee is an
officer or director received any payments from us during
2015, other than the payments disclosed under
“– Compensation of Directors” below. See “Certain
Relationships and Related Party Transactions” for a
description of agreements we have entered into with
Ms. Friedman.

Nominating and Corporate Governance Committee
The responsibilities of the Nominating and Corporate
Governance Committee include reviewing, at least annually,
the adequacy of our corporate governance principles and
recommending to the Board any changes to such principles
as deemed appropriate, and recommending to the Board
appropriate guidelines and criteria to determine the
qualifications to serve and continue to serve as a director.
The Nominating and Corporate Governance Committee
identifies and reviews the qualifications of, and
recommends to the Board, (i) individuals to be nominated
by the Board for election to the Board at each annual
meeting, (ii) individuals to be nominated and elected to fill
any vacancy on the Board which occurs for any reason
(including increasing the size of the Board) and
(iii) appointments to committees of the Board.

The committee, at least annually, reviews the size,
composition and organization of the Board and its
committees and recommends any policies, changes or
other action it deems necessary or appropriate, including
recommendations to the Board regarding retirement age,
resignation or removal of a director, independence
requirements, frequency of Board meetings and terms of
directors. A number of these matters are covered in our
Corporate Governance Guidelines, which the committee
also reviews at least annually. The committee also reviews
the nomination by our shareholders of candidates for
election to the Board if such nominations are within the
time limits and meet other requirements established by our
bylaws. The committee oversees the annual evaluation of
the performance of the Board and its committees and
reviews and makes recommendations regarding succession
plans for positions held by executive officers.

The Nominating and Corporate Governance Committee
held three meetings in 2015. The members of the
committee are Mr. Flynn (Chairperson), Ms. Friedman and
Mr. Gillett.

Director Compensation
Directors who are also employees of Chipotle do not
receive compensation for their services as directors.
Directors who are not employees of Chipotle received an
annual retainer during 2015 of $195,000, of which $75,000
was paid in cash and $120,000 was paid in restricted stock
units representing shares of our common stock, based on
the closing price of the stock on the grant date, which is the
date of our annual shareholders meeting each year. Each
director who is not an employee of Chipotle also received a
$2,000 cash payment for each meeting of the Board of
Directors he or she attended and $1,500 for each meeting
of a committee of the Board of Directors he or she
attended ($750 in the case of telephonic attendance at an
in-person committee meeting). Annual cash retainers are
paid to the chairperson of each committee of the Board of
Directors, in the following amounts for 2015: $20,000 for
the Audit Committee Chairperson, $15,000 for the
Compensation Committee Chairperson, $10,000 for the
Nominating and Corporate Governance Committee
Chairperson, and $5,000 for the chairperson of any other
committee established by the Board of Directors unless
otherwise specified by the Board. In 2015 we also began to
pay an annual retainer of $15,000 to the Lead Director.
Additionally, directors are reimbursed for expenses
incurred in connection with their service as directors,
including travel expenses for meetings.

We have also adopted a requirement that each non-
employee director is expected to own Chipotle common
stock with a market value of five times the annual cash
retainer within five years of the director’s appointment or
election to the Board. All directors other than Mr. Musk,
who was appointed to the Board in September 2013, and
Mr. Gillett, who was appointed to the Board in March 2015,
met this requirement as of December 31, 2015. Unvested
restricted stock units received as compensation for Board
service count as shares owned for purposes of this
requirement.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 13

Proposal 1
(continued)

The compensation of each of our non-employee directors in 2015 is set forth below.

NAME

Albert S. Baldocchi

John S. Charlesworth

Neil W. Flanzraich

Patrick J. Flynn

Darlene J. Friedman

Stephen Gillett(2)

Kimbal Musk

FEES EARNED OR
PAID IN CASH

STOCK AWARDS(1)

TOTAL

$ 115,750

$ 95,000

$123,250

$ 117,750

$ 117,750

$ 78,247

$ 83,750

$120,075

$120,075

$120,075

$120,075

$120,075

$ 96,569

$120,075

$235,825

$ 215,075

$243,325

$237,825

$237,825

$ 174,816

$203,825

(1) Reflects the grant date fair value under FASB Topic 718 of restricted stock units awarded for the equity portion of each director’s

annual retainer. Restricted stock units in respect of 189 shares of common stock (152 shares in the case of Mr. Gillett, who joined the
Board in March) were granted to each non-employee director on May 13, 2015. The restricted stock units were valued at $635.32, the
closing price of our common stock on the grant date. The restricted stock units vest on the third anniversary of the grant date subject
to the director’s continued service as a director through that date. Vesting accelerates in the event of the retirement of a director who
has served for a total of six years (including any breaks in service), or in the event the director leaves the Board following certain
changes in control of Chipotle. Directors may elect in advance to defer receipt upon vesting of the shares underlying the restricted
stock units. Each director serving as of December 31, 2015, other than Mr. Musk and Mr. Gillett, held 658 unvested restricted stock units
as of that date; Mr. Musk held 501 unvested restricted stock units as of that date, and Mr. Gillett held 152 unvested restricted stock units
as of that date.

(2) Mr. Gillett was appointed to the Board effective March 12, 2015.

CORPORATE GOVERNANCE

Our Board of Directors has adopted a number of policies to
support our values and provide for good corporate
governance, including our Corporate Governance
Guidelines, which set forth our principles of corporate
governance; our Board committee charters; the Chipotle
Mexican Grill, Inc. Code of Conduct, which applies to all
Chipotle officers, directors and employees; and separate
Codes of Ethics for our directors, our Co-Chief Executive
Officers and our Chief Financial Officer/principal
accounting officer. The Corporate Governance Guidelines,
Code of Conduct, and each of the Codes of Ethics are
available on the Investors page of our corporate website at
ir.chipotle.com under the Corporate Governance link.

If we make any substantive amendment to, or grant a
waiver from, a provision of the Code of Conduct or our
Codes of Ethics that apply to our executive officers, we will
satisfy the applicable SEC disclosure requirement by
promptly disclosing the nature of the amendment or waiver
on the Investors page of our website at ir.chipotle.com
under the Corporate Governance link.

Chairman of the Board
Mr. Ells, our founder and Co-Chief Executive Officer, also
serves as Chairman of the Board. The Chairman of the
Board presides at all meetings of the Board and exercises
and performs such other powers and duties as may be

periodically assigned to him in that capacity by the Board
or prescribed by our bylaws. We believe it is not only
appropriate but also important for Mr. Ells to serve as
Chairman in addition to serving as Co-Chief Executive
Officer. As the founder of our company, he has since our
inception been the principal architect of our corporate
strategy and vision, and continues to be a primary driving
force to keep our company innovative and striving for
constant improvement. The Board believes that its
oversight responsibilities can be most effectively fulfilled if
the Board is led by that same driving force, and also
believes that it is appropriate for Mr. Ells to lead the Board
due to his being one of the largest individual shareholders
of our company.

Lead Director
Mr. Flanzraich was appointed Lead Director in September
2014. The Board believes that maintaining a Lead Director
position held by an independent director ensures that our
outside directors remain independent of management and
provide objective oversight of our business and strategy.
The Lead Director chairs Board meetings during any
sessions conducted as executive sessions without employee
directors or other employees being present, and also
consults with the Chairman, the Co-Chief Executive Officers
and the Chief Financial Officer on business issues and with
the Nominating and Corporate Governance Committee on
Board management. Other responsibilities of the Lead
Director include (i) coordinating activities of the other
independent Directors and serving as a liaison between the

14 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 1
(continued)

Chairman and independent Directors; (ii) calling meetings
of the independent Directors when determined to be
necessary or appropriate; (iii) reviewing meeting agendas
and consulting with the Chairman regarding agenda items;
(iv) interviewing, along with the Chairman and the Chair
and members of the Nominating and Corporate Governance
Committee, all Director candidates and making
recommendations to the Nominating and Corporate
Governance Committee; (v) leading, in conjunction with the
Nominating and Corporate Governance Committee, the
annual Board performance self-evaluation process;
(vi) advising the Nominating and Corporate Governance
Committee on the composition of Board committees and
selection of committee chairs; (vii) providing leadership to
the Board if circumstances arise in which the roles of the
Chairman and the Co-Chief Executive Officers may, or may
be perceived to be, in conflict; (viii) considering Board
succession planning matters; and (ix) participating in
shareholder outreach efforts relating to executive
compensation and corporate governance matters.

Board Performance Self-Evaluation Process
The Chairman of the Nominating and Corporate
Governance Committee oversees an annual evaluation
process during which each director evaluates the Board as
a whole and their individual contributions to the Board, and
each member of the standing committees of the Board of
Directors evaluates the committees on which he or she
serves.

The committee self-evaluations consider whether and how
well each committee has performed the responsibilities in
its charter, whether the committee members possess the
right skills and experience to perform their responsibilities,
whether the meeting materials are effective, and other
matters. The individual director evaluations consider,
among other factors, (i) the extent to which directors
understand Chipotle’s products, markets and business
initiatives; (ii) the extent to which individual director
experience, information and insight contribute to the
effectiveness of the Board; and (iii) the availability of
training and development opportunities, if necessary, to
enhance individual contributions to the Board. The Board
self-evaluations consider whether and how the Board has
performed the responsibilities in our Corporate Governance
Guidelines, evaluate the composition of the Board and its
committees, and assess the quality of meetings, agendas,
presentations and meeting materials.

For 2015, the Chairman of the Nominating and Corporate
Governance Committee conducted an interview with each
director to discuss the matters described above, and to

conduct individual director self-evaluations and identify any
other issues regarding Board or committee performance.
The results of these discussions were then compiled and
presented in discussions with the full Board. In some years,
the Board self-evaluation also results in changes to the
Board’s policies, procedures and priorities in order to best
enable the Board to discharge its oversight responsibilities.

How to Contact the Board of Directors
Any shareholder or other interested party may contact the
Board of Directors, including the Lead Director or the non-
employee directors as a group, or any individual director or
directors, by writing to the intended recipient(s) in care of
Chipotle Mexican Grill, Inc., 1401 Wynkoop Street, Suite 500,
Denver, Colorado, 80202, Attention: Corporate Secretary.
Any communication to report potential issues regarding
accounting, internal controls and other auditing matters
will be directed to the Audit Committee. Our corporate
Secretary or general counsel, or their designees, will review
and sort communications before forwarding them to the
addressee(s), although communications that do not, in the
opinion of the Secretary, our general counsel or their
designees, deal with the functions of the Board or a
committee or do not otherwise warrant the attention of the
addressees may not be forwarded.

Executive Sessions
Non-management directors met in executive session
without management at the end of each regularly-
scheduled Board meeting during 2015. The Lead Director
chaired the non-employee executive sessions of the Board
held during 2015. The Board expects to conduct an
executive session limited to non-employee Board members
at each regularly-scheduled Board meeting during 2016,
and independent directors may schedule additional
sessions in their discretion.

At regularly-scheduled meetings of the Audit Committee,
Compensation Committee, and Nominating and Corporate
Governance Committee, executive sessions are generally
held at the end of each meeting, with only the committee
members or the committee members and their advisors
present, to discuss any topics the committee members
deem necessary or appropriate.

Director Nomination Process
The Nominating and Corporate Governance Committee is
responsible for establishing criteria for nominees to serve
on our Board, screening candidates, and recommending for
approval by the full Board candidates for vacant Board
positions and for election at each annual meeting of
shareholders. The committee’s policies and procedures for

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 15

Proposal 1
(continued)

consideration of Board candidates are described below.
Each member of the Board is a nominee for election as a
director at this year’s annual meeting, and was
recommended to the Board as a nominee by the
Nominating and Corporate Governance Committee.

The committee considers candidates suggested by its
members, other directors, senior management and
shareholders. The committee is also authorized under its
charter to retain, at our expense, search firms, consultants,
and any other advisors it may deem appropriate to identify
and screen potential candidates. The committee may also
retain a search firm to evaluate and perform background
reviews on director candidates, including those
recommended by shareholders. Any advisors retained by
the committee will report directly to the committee.

Candidate Qualifications and Considerations
The committee seeks to identify candidates of high
integrity who have a strong record of accomplishment and
who display the independence of mind and strength of
character necessary to make an effective contribution to
the Board and to represent the interests of all
shareholders. Candidates are selected for their ability to
exercise good judgment and to provide practical insights
and diverse perspectives. In addition to considering the
Board’s and Chipotle’s needs at the time a particular
candidate is being considered, the committee considers
candidates in light of the entirety of their credentials,
including:

• Their integrity and business ethics;

• Their strength of character and judgment;

• Their ability and willingness to devote sufficient time to

Board duties;

• Their potential contribution to the diversity and culture

of the Board;

• Their educational background;

• Their business and professional achievements and

experience and industry background, particularly in light
of our principal business and strategies, and from the
standpoint of alignment with our vision and values;

• Their independence from management, including under
requirements of applicable law and listing standards,
and any potential conflicts of interest arising from their
other business activities; and

• Relevant provisions of our Corporate Governance

Guidelines.

These factors may be weighted differently depending on
the individual being considered or the needs of the Board at
the time. We do not have a particular policy regarding the
diversity of nominees or Board members. The Board does
believe that diverse membership with varying perspectives
and breadth of experience is an important attribute of a
well-functioning Board; diversity (whether based on factors
commonly associated with diversity such as race, gender,
national origin, religion, or sexual orientation or identity, as
well as on broader principles such as diversity of
perspective and experience) is one of many elements that
will be considered in evaluating a particular candidate.
Search firms with which we work to identify potential Board
nominees will be instructed to specifically focus on
identifying candidates that would, in addition to bringing
particular skills and experience to the Board, also add to
the gender and/or ethnic diversity on the Board.

Consideration of Shareholder-Recommended
Candidates and Procedure for Shareholder
Nominations
Shareholders wishing to recommend candidates to be
considered by the Nominating and Corporate Governance
Committee must submit to our corporate Secretary the
following information: a recommendation identifying the
candidate, including the candidate’s contact information; a
detailed resume of the candidate and an autobiographical
statement explaining the candidate’s interest in serving on
our Board; and a statement of whether the candidate meets
applicable law and listing requirements pertaining to
director independence. Candidates recommended by
shareholders for consideration will be evaluated in the
same manner as any other candidates, as described below
under “Candidate Evaluation Process,” and in view of the
qualifications and factors identified above under
“Candidate Qualifications and Considerations.”

Under our bylaws, shareholders may also nominate
candidates for election as a director at our annual meeting.
To do so, a shareholder must comply with the provisions of
our bylaws regarding shareholder nomination of directors,
including compliance with the deadlines described under
“Other Business and Miscellaneous – Shareholder Proposals
and Nominations for 2017 Annual Meeting – Bylaw
Requirements for Shareholder Submission of Nominations
and Proposals” on page 64.

Candidate Evaluation Process
The committee initially evaluates candidates in view of the
qualifications and factors identified above under
“Candidate Qualifications and Considerations,” and in doing
so may consult with the Chairman, the Lead Director, other

16 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 1
(continued)

directors, senior management or outside advisors
regarding a particular candidate. The committee also takes
into account the results of recent Board and Board
committee self-evaluations and the current size and
composition of the Board, including expected retirements
and anticipated vacancies. In the course of this evaluation,
some candidates may be eliminated from further
consideration because of conflicts of interest, unavailability
to attend Board or committee meetings or other reasons.
Following the initial evaluation, if one or more candidates
were deemed worthy of further consideration, the
committee would arrange for interviews of the candidates.
To the extent feasible, candidates would be interviewed by
the Chairman, the Co-Chief Executive Officers and a
majority of committee members, and potentially other
directors as well. The results of these interviews would be
considered by the committee in its decision to recommend
a candidate to the Board. Those candidates approved by
the Board as nominees are named in the proxy statement
for election by the shareholders at the annual meeting (or,
if between annual meetings, one or more nominees may be
elected by the Board itself if needed to fill vacancies,
including vacancies resulting from an increase in the
number of directors).

Policies and Procedures for Review and
Approval of Transactions with Related
Persons
We recognize that transactions in which our executive
officers, directors or principal shareholders, or family
members or other associates of our executive officers,
directors or principal shareholders, have an interest may
raise questions as to whether those transactions are
consistent with the best interests of Chipotle and our
shareholders. Accordingly, our Board has adopted written
policies and procedures requiring the Audit Committee to
approve in advance, with limited exceptions, any
transactions in which any person or entity in the categories
named above has any material interest, whether direct or
indirect, unless the value of all such transactions in which a
related party has an interest during a year total less than
$10,000. We refer to such transactions as “related person
transactions.” Current related person transactions to which
we are a party are described on page 63.

A related person transaction will only be approved by the
Audit Committee if the committee determines that the
related person transaction is beneficial to us and the terms
of the related person transaction are fair to us. No member
of the Audit Committee may participate in the review,
consideration or approval of any related person transaction
with respect to which such member or any of his or her
immediate family members is the related person.

Role of the Board of Directors in Risk
Oversight
While our executive officers and various other members of
management are responsible for the day-to-day
management of risk, the Board of Directors exercises an
oversight role with respect to risk issues facing our
company, principally through considering risks associated
with our company strategy as part of its oversight of our
overall strategic direction, as well as delegation to the
Audit Committee of the responsibility for evaluating
enterprise risk issues. Under the terms of its charter, the
Audit Committee discusses with management, our internal
auditors and our independent auditors our major risk
exposures, whether financial, operating or otherwise, as
well as the adequacy and effectiveness of steps
management has taken to monitor and control such
exposures (including, for instance, our internal control over
financial reporting). The Audit Committee’s oversight of
risk management includes its review each year of an annual
risk assessment conducted by our internal audit
department, which functionally reports to the Audit
Committee. The Audit Committee also recommends from
time to time that key identified risk areas be considered by
the full Board, and individual Board members also
periodically ask the full Board to consider an area of risk. In
those cases the Board considers the identified risk areas at
its regularly-scheduled meetings, including receiving
reports from and conducting discussions with the
appropriate management personnel.

Enhanced Oversight of Food Safety Risks
In the wake of food-borne illness incidents that had a
significant negative impact on our business during 2015 and
into 2016, the Audit Committee and management agreed on
additional procedures to enhance the committee’s
oversight over food safety risks. This enhanced oversight
will involve increased reporting to the Audit Committee
regarding food safety-related matters, as well as
participation by one or more members of the Board in
certain food safety audits, trainings, and other activities. In
light of his extensive background in operations for large-
scale restaurant enterprises, Mr. Charlesworth has been
designated as the principal liaison to the Audit Committee
in connection with its enhanced food safety oversight role.

Board Leadership Structure and Risk Oversight
The Board believes our current leadership structure
facilitates its oversight of risk by combining independent
leadership through the Lead Director, independent Board
committees, and majority independent Board composition,
with an experienced Chairman and Co-Chief Executive
Officer and additional Co-Chief Executive Officer with

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 17

Proposal 1
(continued)

intimate knowledge of our business, industry and
challenges. The Co-Chief Executive Officers’ in-depth
understanding of these matters and levels of involvement
in the day-to-day management of Chipotle allow them to
promptly identify and raise key risks to the Board, call
special meetings of the Board when necessary to address
critical issues, and focus the Board’s attention on areas of

concern. This is effectively balanced by the independent
oversight of the Lead Director, independent Board
committees, and independent directors as a whole, who can
objectively assess the risks identified by the Board or by
management, as well as management’s effectiveness in
managing such risks.

18 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 2

An Advisory Vote to Approve the Compensation of our
Executive Officers as Disclosed in this Proxy Statement

As required by Section 14A of the Securities Exchange Act
of 1934, we are asking shareholders to cast an advisory
vote to approve the compensation of our executive officers
as disclosed in this proxy statement. This proposal,
commonly known as a “say-on-pay” proposal, gives
shareholders the opportunity to endorse or not endorse
our executive compensation programs and policies and the
compensation paid to our executive officers. We have
committed to holding say-on-pay votes at each year’s
annual meeting, until at least the annual meeting to occur
in 2017.

2015 Executive Compensation
In response to the say-on-pay vote held at our annual
meeting in May 2014 and prior to making decisions
regarding executive compensation for 2015, our
Compensation Committee and management team had
extensive dialogue with our shareholders, including
contacting shareholders representing nearly two-thirds of
our outstanding common stock. Changes we made in our
executive compensation following the 2014 say-on-pay vote
and our extensive shareholder engagement are
summarized below. These changes were implemented for
officer equity awards made in early 2015, and are reflected
in the compensation disclosures appearing beginning on
page 39.

• Reduced grant-date value of officer equity grants for
2015 by up to 41% versus the values on which last
year’s say-on-pay vote was held.

• Determined size of 2015 equity awards by reference to

market value of awards on grant date.

• Revised performance framework to base vesting on
performance versus restaurant industry peer group.

• Implemented straightforward performance vesting

schedule that is fully disclosed.

For 2015, as a result of the food-borne illness incidents that
negatively impacted our results beginning in the fourth
quarter of 2015, our results fell significantly short of our
performance targets, resulting in no bonuses being paid to
the executive officers under the AIP.

2016 Executive Compensation
In reviewing the compensation information included in this
proxy statement, it is important to bear in mind that
consistent with past practice, compensation decisions for
2015 were made early in the year, before our business was
adversely impacted by food-borne illness incidents late in
the year. Consequently, the amounts and awards reflected
in the compensation tables beginning on page 54 reflect
decisions made before the significant downturn in our
business late in the year. Disclosures of executive
compensation decisions made in early 2016 in response
to the food-borne illness incidents and related downturn
in our business can be found beginning on page 39.

Say-on-Pay Resolution
The Compensation Committee of our Board of Directors
believes that our executive compensation programs
continue to emphasize performance-oriented components
that encourage and reward strong operating and financial
performance and stock price gains, and that have aligned
the interests of our officer team with those of shareholders.
Accordingly, our Board asks that you vote in favor of the
following shareholder resolution:

“RESOLVED, that the compensation of the executive
officers of Chipotle Mexican Grill, Inc. as disclosed
pursuant to the Securities and Exchange Commission’s
compensation disclosure rules, including the
Compensation Discussion and Analysis section,
compensation tables and related material in the
company’s proxy statement, are hereby approved.”

• Adopted three year cliff vesting, subject to performance

versus restaurant industry peer group.

• Reduced Co-CEO equity amounts by greatest amount,

while broadening pool of non-officer grantees, including
restaurant managers.

The say-on-pay vote is advisory and therefore will not be
binding on the Compensation Committee, the Board of
Directors, or Chipotle. However, the Compensation
Committee and Board will review the voting results and
take them into consideration when making future decisions
regarding executive compensation.

We believe the Compensation Committee responded to the
2014 say-on-pay vote in a manner that addresses shareholder
concerns, while continuing to incentivize our highly capable
management team to achieve extraordinary results.

The Board of Directors recommends a vote FOR the say-
on-pay proposal.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 19

Proposal 3

Ratification of Appointment of Ernst & Young LLP as
Independent Registered Public Accounting Firm

The Audit Committee, which is responsible for the appointment, compensation and oversight of our independent auditors,
has engaged Ernst & Young LLP as independent auditors to audit our consolidated financial statements for the year ending
December 31, 2016 and to perform other permissible, pre-approved services. As a matter of good corporate governance, we
are requesting that shareholders ratify the Audit Committee’s appointment of Ernst & Young LLP as independent auditors.
If shareholders do not ratify the appointment of Ernst & Young LLP, the committee will reevaluate the appointment. Even if
the selection is ratified, the Audit Committee in its discretion may select a different independent registered public
accounting firm at any time during fiscal 2016 if it determines that such a change would be in the best interests of Chipotle
and our shareholders.

In addition to the selection of Ernst & Young LLP as independent auditors, the Audit Committee is involved in the selection
of the lead audit partner. In conjunction with the mandatory rotation of lead engagement partners every five years, the
Audit Committee and Ernst & Young LLP selected a new lead engagement partner for the 2016 audit. The members of the
committee believe that the continued retention of Ernst & Young LLP to serve as independent external auditor is in the best
interests of Chipotle and our shareholders.

The committee has adopted a policy which sets out procedures that the committee must follow when retaining the
independent auditor to perform audit, review and attest engagements and any engagements for permitted non-audit
services. This policy is summarized below under “Policy for Pre-Approval of Audit and Permitted Non-Audit Services” and
will be reviewed by the Audit Committee periodically, but no less frequently than annually, for purposes of assuring
continuing compliance with applicable law. All services performed by Ernst & Young LLP for the years ended December 31,
2015 and 2014 were pre-approved by the Audit Committee in accordance with this policy, following a determination by the
committee that the fees to be paid to Ernst & Young LLP in each year, including in connection with non-audit services, were
appropriate, necessary and cost-efficient in the management of our business, and did not present a risk of compromising
the independence of Ernst & Young LLP as our independent auditors.

Ernst & Young LLP has served as our independent auditors since 1997. Representatives of Ernst & Young LLP are expected
to be present at the annual meeting and will have an opportunity to make a statement if they desire to do so, and are
expected to be available to respond to appropriate questions.

INDEPENDENT AUDITORS’ FEE

The aggregate fees and related reimbursable expenses for professional services provided by Ernst & Young LLP for the
years ended December 31, 2015 and 2014 were:

Fees for Services

Audit Fees(1)

Audit-Related Fees(2)

Tax Fees(3)

All Other Fees(4)

Total Fees

2015

2014

$ 754,899

$606,825

2,148

2,147

510,107

359,839

—

—

$1,267,154

$ 968,811

(1) Includes fees and expenses related to the fiscal year audit and interim reviews, notwithstanding when the fees and expenses were billed
or when the services were rendered. Audit fees also include fees and expenses, if any, related to SEC filings, comfort letters, consents,
SEC comment letters and accounting consultations.

(2) Represents fees for a subscription to an Ernst & Young online service used for accounting research purposes.
(3) Represents fees for tax consulting and advisory services, and for 2015, tax compliance services as well.
(4) Represents reimbursement of costs and expenses in connection with litigation and regulatory proceedings.

The Board of Directors recommends a vote FOR the ratification of the appointment of Ernst & Young LLP as our
independent registered public accounting firm for the year ending December 31, 2016.

20 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 3
(continued)

AUDIT COMMITTEE REPORT

With regard to the fiscal year ended December 31, 2015, the
Audit Committee (i) reviewed and discussed with
management our audited consolidated financial statements
as of December 31, 2015 and for the year then ended;
(ii) discussed with Ernst & Young LLP, the independent
auditors, the matters required by applicable standards of
the Public Company Accounting Oversight Board, or
PCAOB; (iii) received the written disclosures and the letter
from Ernst & Young LLP required by applicable
requirements of the PCAOB regarding Ernst & Young LLP’s
communications with the Audit Committee regarding
independence; and (iv) discussed with Ernst & Young LLP
their independence.

Based on the review and discussions described above, the
Audit Committee recommended to our Board of Directors
that our audited consolidated financial statements be
included in our Annual Report on Form 10-K for the fiscal
year ended December 31, 2015 for filing with the SEC.

The Audit Committee:
Albert S. Baldocchi, Chairperson
John S. Charlesworth
Neil W. Flanzraich
Stephen Gillett

POLICY FOR PRE-APPROVAL OF
AUDIT AND PERMITTED NON-AUDIT
SERVICES

The Board of Directors has adopted a policy for the pre-
approval of all audit and permitted non-audit services
proposed to be provided to Chipotle by its independent
auditors. This policy provides that the Audit Committee
must pre-approve all audit, review and attest engagements
and may do so on a case-by-case basis or on a class basis if

the relevant services are predictable and recurring. Any
internal control-related service may not be approved on a
class basis, but must be individually pre-approved by the
committee. The policy prohibits the provision of any
services that the auditor is prohibited from providing under
applicable law or the standards of the PCAOB.

Pre-approvals on a class basis for specified predictable and
recurring services are granted annually at or about the
start of each fiscal year. In considering all pre-approvals,
the committee may take into account whether the level of
non-audit services, even if permissible under applicable law,
is appropriate in light of the independence of the auditor.
The committee reviews the scope of services to be
provided within each class of services and imposes fee
limitations and budgetary guidelines in appropriate cases.

The committee may pre-approve a class of services for the
entire fiscal year. Pre-approval on an individual service
basis may be given or effective only up to six months prior
to commencement of the services.

The committee periodically reviews a schedule of fees paid
and payable to the independent auditor by type of covered
service being performed or expected to be provided. Our
Chief Financial Officer is also required to report to the
committee any non-compliance with this policy of which he
becomes aware. The committee may delegate pre-approval
authority for individual services or a class of services to
any one of its members, provided that delegation is not
allowed in the case of a class of services where the
aggregate estimated fees for all future and current periods
would exceed $500,000. Any class of services projected to
exceed this limit or individual service that would cause the
limit to be exceeded must be pre-approved by the full
committee. The individual member of the committee to
whom pre-approval authorization is delegated reports the
grant of any pre-approval by the individual member at the
next scheduled meeting of the committee.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 21

Proposal 4

A Proposal to Approve an Amendment to the Amended and
Restated Certificate of Incorporation of Chipotle Mexican
Grill, Inc. to Remove Restrictions Allowing Only the Board of
Directors or the Chairman of the Board to Call Special
Meetings of Shareholders

We are asking that shareholders approve an amendment to
our Amended and Restated Certificate of Incorporation, as
amended, to eliminate a provision limiting the ability to call
special meetings of shareholders to only the Board of
Directors or the Chairman of the Board.

As a result of the inclusion in our certificate of
incorporation of the provision limiting the ability to call
special meetings of shareholders, our shareholders do not
presently have the right to call special meetings. If this
proposal is approved, the resulting elimination of the
limitations on the right to call special meetings of
shareholders would provide us the flexibility to adopt
provisions allowing shareholders to call special meetings of
shareholders. In order to implement the right for
shareholders to call special meetings, the Board has
adopted bylaw amendments, the effectiveness of which is
conditioned on shareholder approval of the amendment to
our certificate of incorporation described in this proposal,
that would provide shareholders the right to call special
meetings of shareholders, with the terms and limitations
further described below under “—Terms of Pending Bylaw
Amendments Allowing Shareholders to Call Special
Meetings.” Regardless of whether this proposal is
approved, the Board of Directors and the Chairman of the
Board will continue to have the ability to call special
meetings of shareholders when, in the exercise of their
fiduciary obligations, they determine appropriate.

The Board determined that the adoption of a right of
shareholders to call special meetings, and hence the
amendment described in this proposal, are appropriate
following review of the policies and preferences of a
number of our most significant shareholders, as well as a
review of the shareholder proposal included in Proposal 8
below. The Board of Directors recognizes that providing
shareholders the ability to call special meetings is viewed
by many shareholders as a corporate governance best
practice. The Board also believes, however, that special
meetings of shareholders would likely result in our
incurring substantial expenses, and may be disruptive to
our business operations and therefore counter to the best
interests of shareholders as a whole. Accordingly, the
Board believes that special meetings of shareholders

should be extraordinary events that should be held only if a
significant minority of shareholders is in agreement that a
special meeting is appropriate, and also believes that such
extraordinary meetings should not be held in close
proximity to an annual meeting or when the matters to be
addressed have been recently considered or are planned to
be considered at another meeting.

The description above of the proposed amendment to our
Amended and Restated Certificate of Incorporation, as
amended, is qualified in its entirety by reference to and
should be read in conjunction with the full text of our
certificate of incorporation, as amended by the proposed
Certificate of Amendment attached to this proxy statement
as Appendix A. Furthermore, the description above of the
pending amendments to our bylaws to implement the right
of shareholders to call special meetings is qualified by
reference to and should be read in conjunction with the
more detailed description below of the bylaw amendments,
which will only become effective if this proposal is approved.

The Board of Directors recommends a vote FOR the
proposed amendment to our Amended and Restated
Certificate of Incorporation to remove the limitations on
calling special meetings of shareholders.

Terms of Pending Bylaw Amendments
Allowing Shareholders to Call Special
Meetings
If the amendment described in this Proposal 4 is approved
by shareholders, bylaw amendments conditionally adopted
by our Board would become effective, and will provide that
we will be required to call a special meeting of shareholders
upon the written request of one or more holders who own
shares representing at least 25% of the outstanding shares
of our common stock. The bylaw amendments utilize a “net
long” definition of stock ownership for purposes of
determining whether shareholders requesting a special
meeting satisfy the 25% ownership threshold. Under the
“net long” definition, a person will be deemed to “own” only
those shares of outstanding common stock as to which the
person possesses (i) the sole power to vote or direct the
voting; (ii) the sole economic incidents of ownership
(including the right to profits and risk of loss); and (iii) the

22 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 4
(continued)

sole power to dispose of or direct the disposition of such
shares. The “net long” definition excludes ownership of
derivative securities, as detailed further in the bylaw
provisions.

The bylaw amendments further provide that to be in proper
form to call a special meeting of shareholders, the
shareholder request(s) for a meeting must include certain
information, including a statement of the purposes of the
meeting and the reasons for conducting such business at
the meeting, as well as an acknowledgement that any sales
of shares by the requesting shareholder(s) will be deemed a
revocation of the special meeting request in respect of the
shares disposed of, and that such shares will no longer be
counted for purposes of determining that the 25%
ownership requirement has been satisfied. The requesting
shareholder(s) will also be required to update the
information provided to ensure that it is true and correct as
of the record date for notice of the special meeting, and as
of 15 days prior to such special meeting.

The bylaw amendments also excuse us from calling a
shareholder-requested special meeting if we receive the
request(s) for the meeting during the period beginning 90
days prior to the first anniversary date of the preceding
annual meeting of shareholders and ending immediately
following the final adjournment of the next annual meeting,

or if a substantially similar item was presented at any
meeting of shareholders held within 180 days prior to our
receipt of the special meeting request(s) or is included in
our notice of a shareholder meeting that has been called
but not yet held. In addition, if a shareholder-requested
meeting is called, our Board may instead present the
proposed item(s) of business at another meeting of
shareholders held within 90 days after receipt of the
shareholder request(s) for the special meeting.

If the conditions of the bylaw amendments are satisfied, we
would be required to hold a shareholder-requested special
meeting within 120 days after receipt of shareholder
request(s) for the meeting, unless the proposed item(s) of
business are presented at another meeting as described
above. Business transacted at the meeting would be limited
to the purpose(s) stated in the shareholder request(s) for a
special meeting, and any other matters submitted to the
meeting by our Board.

In the event the amendment described in this Proposal 4 is
approved, these bylaw amendments would become
effective without any further action by the Board or the
shareholders. In that case, we will file the Amended and
Restated Bylaws, as amended to include these provisions,
as an exhibit to the Current Report on Form 8-K filed to
report the results of the annual meeting.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 23

Proposal 5

A Proposal to Approve Amendments to the Amended and
Restated Bylaws of Chipotle Mexican Grill, Inc. to Provide
for Shareholder Access to the Company’s Proxy Materials
for Shareholder-Nominated Candidates for Election to the
Board of Directors

We are asking that shareholders approve amendments to
our Amended and Restated Bylaws to provide a means for
shareholders to include shareholder-nominated director
candidates in our proxy materials for annual meetings of
shareholders, which is commonly known as “proxy access.”
Proxy access for U.S. publicly traded companies was
virtually nonexistent prior to 2012, when rules of the SEC
first allowed shareholders to make advisory proposals
asking companies to adopt proxy access provisions. Since
that time, a number of companies have adopted proxy
access bylaws, and the Board and its advisors have actively
monitored developments in this area. The Board began to
seriously consider the possible adoption of a proxy access
bylaw following receipt of a shareholder proposal on this
topic in late 2014.

It is important to note that, irrespective of this proposal or
the shareholder proposal included as Proposal 6,
shareholders already have a meaningful voice in electing
directors at Chipotle. As described on page 16, we allow
shareholders to recommend candidates for the Board to our
Nominating and Corporate Governance Committee, and our
Amended and Restated Bylaws allow shareholders to
formally nominate candidates for election to the Board by
following the procedures set forth in the bylaws.
Additionally, the federal securities laws enable shareholders
to solicit proxies for their own nominees. Notably, no
shareholder has ever recommended a candidate to our
Nominating and Corporate Governance Committee or sought
to nominate a candidate for election under our bylaws.
Shareholders also have significant influence over director
elections as a result of our implementation of majority
voting for uncontested director elections, and the
completion of the phase-out of our classified Board, in each
case effective with this year’s annual meeting.

However, recognizing that proxy access has come to be
viewed by many (though not all) investors as a good
governance practice, our Board reviewed and considered
the issue and approved the terms of this proposal as those
the Board believes to be most appropriate for Chipotle at
the present time. The proposal provides for a proxy access
bylaw under which a shareholder or group of not more than

20 shareholders owning an aggregate of not less than 5%
of our outstanding common stock for a minimum of three
years may nominate candidates for election to our Board at
an annual meeting, and require us to list such candidates in
our proxy materials for the meeting. The proposal further
provides that such proxy access nominees will be limited to
a number of candidates not exceeding 20% of our Board.

The non-binding shareholder proposal in Proposal 6 calls for
us to adopt a 3%/three year ownership standard, would not
limit the number of shareholders who could aggregate their
holdings for purposes of meeting the ownership standard,
and calls for a limit on the number of proxy access
candidates of 25% of our Board. Our Board believes that
the higher ownership threshold, restrictions on shareholders
aggregating ownership of shares, and lower cap on the
number of shareholder nominees that are proposed in this
proposal are more appropriate for Chipotle and in
shareholders’ best interests because, among other things:

• Allowing proxy access with lesser ownership

requirements and other precautions than those included
in this proposal may encourage potentially costly and
disruptive contested elections, which would be
particularly inappropriate in circumstances in which
shareholders seeking to make one or more nominations
to our Board do not perceive sufficient benefits from
the nomination(s) to justify such shareholders’ incurring
their own expenses to solicit proxies for their
candidate(s);

• The limits on aggregation in this proposal allow a

reasonable number of shareholders to join together to
list a nominee in our proxy materials, while helping to
provide assurance that proxy access will not be subject
to abuse by short-term investors or investors without a
substantial investment in our company;

• The limits included in this proposal on the total number

of proxy access candidates that a shareholder may
include in our proxy materials will help avoid a
shareholder or group of shareholders having a level of
influence on the makeup of our Board that is
disproportionate to the level of share ownership of such
shareholder or group of shareholders;

24 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 5
(continued)

• Proxy access is a very recent development in the

corporate governance of U.S. companies, and the vast
majority of companies do not provide for shareholder
proxy access at all, so it is appropriate to approach this
issue with caution in order to see how these provisions
actually operate in practice at companies that have
implemented proxy access, and to allow for further
development of market practices in this rapidly evolving
area;

• Our long-term company performance has been
outstanding, and it is not in the best interests of
shareholders to facilitate potentially disruptive changes
to a Board that has overseen consistently strong
business results and the creation of significant
shareholder value; and

• Our largest shareholders continue to hold a range of
views regarding proxy access, including some holders
who support one or more of the standards included in
this proposal, those who support one or more of the
standards included in Proposal 6, as well as holders who
do not support proxy access at all, leading our Board to
conclude that the standards included in this proposal
are the best compromise among the various positions of
the investors with whom we discussed the issue, the
views of our internal and external advisors, and the
beliefs of the Board in relation to this issue.

In deciding on the provisions to include in our binding
proposal to adopt a proxy access bylaw, the Board also
considered that under the standards included in this
binding proposal, we believe that four of our existing
shareholders would be eligible to use proxy access
immediately and without aggregating with any other
shareholders. In addition, numerous other shareholders
would have the ability to use proxy access by aggregating
holdings with other holders as permitted by the terms of
the bylaw provisions being proposed herein. Accordingly,
this proposal will, if approved, provide for a meaningful
immediate right to a significant number of shareholders.

Because of the range of views of our shareholders and
others regarding proxy access and the uncertainties
surrounding how these provisions will affect companies
that adopt them, and consistent with good governance
practice, our Board decided to submit the proposed proxy
access amendments to shareholders for approval. The
amendments will not become effective unless approved by
the holders of at least a majority of our issued and
outstanding shares of common stock.

At our 2015 annual meeting of shareholders, holders of
approximately 29% of our outstanding common stock

voted in favor of a proposal identical to this one. Holders of
approximately 41% of our outstanding common stock voted
in favor of a proposal substantially the same as Proposal 6.

A more detailed description of the proposed proxy access
bylaw amendments is set forth below. This description is
qualified in its entirety by reference to, and should be read
in conjunction with, the full text of the proposed bylaw
amendments, which are attached to this proxy statement
as Appendix B.

Terms of Proposed Proxy Access Bylaw
Shareholder eligibility. Our proposed proxy access bylaw
would permit any single shareholder or group of up to 20
shareholders who have maintained qualifying ownership of
5% or more of our outstanding common stock continuously
for three years to nominate candidates for election to the
Board and require that we list such nominees with the
Board’s nominees in our proxy statement for the annual
meeting of shareholders. Proxy access will be unavailable
to any shareholders at any special meeting of the
shareholders.

Number of shareholder-nominated candidates. Under the
proposed proxy access bylaw, a qualifying shareholder or
group of shareholders would be permitted to nominate the
greater of (i) one director or (ii) 20% of the Board of
Directors, rounding down to the nearest whole number of
board seats. If the Board decides to reduce the size of the
Board after the nomination deadline, the 20% calculation
will be applied to the reduced size of the Board, with the
potential results that a shareholder-nominated candidate
may be disqualified.

Nominating shareholders submitting more than one
nominee would be required to rank their nominees in order.
If the number of the shareholder-nominated candidates
exceeds the greater of (i) one director or (ii) 20% of the
Board, rounding down to the nearest whole number of
Board seats, the highest ranking qualified individual from
the list proposed by each nominating shareholder,
beginning with the nominating shareholder with the largest
qualifying ownership and proceeding through the list of
nominating shareholders in descending order of qualifying
ownership, will be selected for inclusion in the proxy
materials until the maximum number is reached.

Shareholder-nominated candidates that the Board
determines to include in the proxy materials as Board-
nominated candidates will be counted against the greater
of (i) one director or (ii) 20% maximum.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 25

Proposal 5
(continued)

Calculation of ownership. In order to ensure that the
interests of shareholders seeking to include director
nominees in our proxy materials are aligned with those of
our other shareholders, a nominating shareholder would be
considered to own only the shares for which the
shareholder possesses the full voting and investment rights
and the full economic interest. Borrowed or hedged shares
would not count as “owned” shares.

Nominating procedure. In order to provide adequate time to
assess shareholder-nominated candidates, requests to
include shareholder-nominated candidates in our proxy
materials must be received no earlier than 150 days and no
later than 120 days before the anniversary of the date that
we issued our proxy statement for the previous year’s
annual meeting of shareholders.

Information required of all nominating shareholders. Each
shareholder seeking to include a director nominee in our
proxy materials is required to provide certain information,
including:

• proof of qualifying stock ownership as of a date within

seven calendar days prior to the date of the submission
and the record date for the annual meeting;

• the shareholder’s notice on Schedule 14N required to be

filed with the SEC;

• the written consent of the shareholder nominee to

being named in the proxy statement and serving as a
director, if elected; and

• the information required by the advance notice

provision of our bylaws.

Nominating shareholders are also required to make certain
representations and agreements regarding:

• lack of intent to effect a change of control;

• intent to maintain qualifying ownership through the

relevant annual meeting date;

• intentions with respect to maintaining qualifying
ownership for one year after the meeting date;

• only participating in the solicitation of their nominee or

Board of Director nominees; and

• complying with solicitation rules and assuming liabilities
related to and indemnifying us against losses arising in
connection with the nomination.

Information required of all shareholder nominees. Each
shareholder nominee is required to provide the
representations and agreements required of all nominees

for election as director, including representations and
agreements regarding:

• such nominee not being a party or subject to, and

refraining from entering into, any voting commitment
not disclosed to us or that could limit or interfere with
such nominee’s fiduciary duties as a director;

• refraining from entering into agreements, arrangements
or understanding with any person or entity other than
Chipotle with respect to compensation, reimbursement
or indemnification for service as a director; and

• compliance with our policies and guidelines applicable

to directors.

Shareholder nominees also must submit completed and
signed questionnaires required of all of our directors and
officers and provide consent to being named in our proxy
statement as a nominee and to serving as a director if
elected.

Disqualification of shareholder nominees. We will not be
required to include any nominee information in our proxy
materials for any director nominee submitted by
shareholders:

• for which our Secretary receives a notice that a

shareholder has nominated such person pursuant to the
advance notice requirements for shareholder
nominations or other business set forth in Article II,
Section 9(a) of our bylaws;

• if the shareholder that has nominated such nominee has

or is currently engaged in, or has been or is a
“participant” in another person’s, “solicitation” within
the meaning of Rule 14a-1(1) under the Securities
Exchange Act of 1934 in support of the election of any
individual as director at the annual meeting other than
its nominee(s) or a nominee of our Board;

• if the nominee is or becomes a party to any

compensatory, payment or other financial agreement,
arrangement or understanding with any person or
entity other than Chipotle, or is receiving or will receive
any such compensation or other payment from any
person or entity other than Chipotle, in each case in
connection with service as a director on our Board;

• if the nominee is not independent under the listing

standards of each principal U.S. exchange upon which
our common stock is listed, any applicable rules of the
SEC and any publicly disclosed standards used by our
Board in determining and disclosing independence of
our directors, in each case as determined by our Board;

26 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Proposal 5
(continued)

• whose election would cause us to be in violation of our

bylaws, our certificate of incorporation, as amended, the
rules and listing standards of the principal U.S.
exchanges upon which our common stock is traded, or
any applicable state or federal law, rule or regulation;

• who is or has been, within the past three years, an
officer or director of a competitor, as defined in
Section 8 of the Clayton Antitrust Act of 1914;

• who is named subject of a pending criminal proceeding
(excluding traffic violations and other minor offenses)
or has been convicted in such a criminal proceeding
within the past 10 years;

• who is subject to any order of the type specified in Rule

506(d) of Regulation D promulgated under the
Securities Act of 1933; or

• if the nominee or the applicable nominating shareholder

provided information to us in respect to such
nomination that was untrue in any material respect or
omitted to state a material fact, as determined by our
Board or any committee thereof.

Supporting statement. Shareholders will be permitted to
include in our proxy statement a statement not exceeding
500 words in support of their nominees. We may omit any
information or statement that we, in good faith, believe
would violate any applicable law or regulation.

Invalidation of shareholder nominations. In the event a
shareholder or group of shareholders making a nomination
under this provision, or the nominee(s) of such shareholder
or group of shareholders, violate the terms of the proxy
access bylaw, such shareholder nomination(s) will be
declared invalid and the shareholder or group of
shareholders will be ineligible to make nominations under
the proxy access bylaw for the next two annual meetings.

Re-nomination of shareholder nominees. Shareholder
nominees who are included in our proxy materials but
subsequently withdraw from or become ineligible for
election at the meeting or do not receive at least 25% of
the vote cast in the election would be ineligible for
nomination under the proxy access bylaw for the next two
annual meetings.

The Board believes that adopting the proxy access
amendments to our Amended and Restated Bylaws as
described above would provide benefits to our
shareholders by allowing greater shareholder influence
over the makeup of our Board while balancing the Board’s
concerns regarding potential abuse by parties who are not
aligned with the long-term interests of all of our
shareholders. Accordingly, the Board recommends an
amendment to the Amended and Restated Bylaws to
include the proxy access bylaw described above.

The Board of Directors recommends a vote FOR the
proposed amendment to our Amended and Restated
Bylaws to provide for proxy access.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 27

Shareholder Proposals

Proposals 6 through 10 are shareholder proposals. If the shareholder proponent of each proposal, or representative who is
qualified under state law, is present at the annual meeting and submits the applicable proposal for a vote, that proposal will
be voted upon. The shareholder proposals and related supporting statements are included in this proxy statement as
submitted by the proponents and we accept no responsibility for their contents. The Board’s statements in opposition to
each proposal are presented immediately following each proposal and supporting statement. The name and address of the
proponent of each proposal and the amount of stock owned by such proponent will be promptly provided to any
shareholder making an oral or written request for such information to our corporate Secretary at our headquarters.

Proposal 6

AN ADVISORY VOTE ON A SHAREHOLDER PROPOSAL REQUESTING THAT WE ADOPT A BYLAW TO
PROVIDE FOR SHAREHOLDER ACCESS TO THE COMPANY’S PROXY MATERIALS FOR
SHAREHOLDER-NOMINATED CANDIDATES FOR ELECTION TO THE BOARD OF DIRECTORS

Resolved:

Shareholders of Chipotle Mexican Grill, Inc. (the “Company”) ask the board of directors (the “Board”) to take the

steps necessary to adopt a “proxy access” bylaw. Such a bylaw shall require the Company to include in proxy materials
prepared for a shareholder meeting at which directors are to be elected the name, Disclosure and Statement (as defined
herein) of any person nominated for election to the board by a shareholder or group (the “Nominator”) that meets the
criteria established below. The Company shall allow shareholders to vote on such nominee on the Company’s proxy card.

The number of shareholder-nominated candidates appearing in proxy materials shall not exceed one quarter of the

directors then serving. This bylaw, which shall supplement existing rights under Company bylaws, should provide that a
Nominator must:

a) have beneficially owned 3% or more of the Company’s outstanding common stock continuously for at least

three years before submitting the nomination;

c)

b) give the Company, within the time period identified in its bylaws, written notice of the information required by
the bylaws and any Securities and Exchange Commission rules about (i) the nominee, including consent to
being named in the proxy materials and to serving as director if elected; and (ii) the Nominator, including proof
it owns the required shares (the “Disclosure”); and
certify that (i) it will assume liability stemming from any legal or regulatory violation arising out of the
Nominator’s communications with the Company shareholders, including the Disclosure and Statement; (ii) it
will comply with all applicable laws and regulations if it uses soliciting material other than the Company’s proxy
materials; and (iii) to the best of its knowledge, the required shares were acquired in the ordinary course of
business and not to change or influence control at the Company.

The Nominator may submit with the Disclosure a statement not exceeding 500 words in support of each nominee
(the “Statement”). The Board shall adopt procedures for promptly resolving disputes over whether notice of a
nomination was timely, whether the Disclosure and Statement satisfy the bylaw and applicable federal regulations,
and the priority to be given to multiple nominations exceeding the one-quarter limit.

Supporting statement:

We believe proxy access is a fundamental shareholder right that will make directors more accountable and

enhance shareholder value. A 2014 CFA Institute study concluded that proxy access would “benefit both the markets and
corporate boardrooms, with little cost or disruption” and could raise overall US market capitalization by up to $140.3 billion
if adopted market-wide. (http://www.cfapubs.org/doi/pdf/10.2469/ccb.v2014.n9.1)

The proposed terms are similar to those in vacated SEC Rule 14a-11 (https://www.sec.gov/rules/final/2010/33-
9136.pdf). The SEC, following extensive analysis and input from companies and investors, determined that those terms
struck the proper balance of providing shareholders with a viable proxy access right while containing appropriate
safeguards.

28 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Shareholder Proposals
(continued)

A similar proposal received 49.9% of votes cast at the Company’s 2015 annual meeting and similar bylaws have

been adopted by more than 60 companies.

We urge shareholders to vote FOR this proposal.

Statement in Opposition

This advisory proposal conflicts with the company’s Proposal 5, a binding proposal calling for shareholder adoption of
a proxy access bylaw with different parameters than those included in this proposal. The Board recommends that you
vote AGAINST this proposal and FOR Proposal 5.

For the reasons set forth in Proposal 5, the Board believes that the company’s binding proxy access proposal better
balances the interests of all shareholders in having a strong voice on the Board, but also in avoiding potential
disruption of a Board that has proven to be highly adept at ensuring the creation of shareholder value, than does this
proposal.

The Board of Directors recommends a vote AGAINST the shareholder proposal.

Proposal 7

AN ADVISORY VOTE ON A SHAREHOLDER PROPOSAL REQUESTING
ADOPTION OF A STOCK RETENTION POLICY FOR SENIOR EXECUTIVES

Resolved:

Shareholders of Chipotle Mexican Grill, Inc. (the “Company”) urge the Compensation Committee of the Board of

Directors (the “Committee”) to adopt a policy requiring that senior executives retain a significant percentage of shares
acquired through equity compensation programs until reaching normal retirement age or terminating employment with the
Company. For the purpose of this policy, normal retirement age shall be defined by the Company’s qualified retirement plan
that has the largest number of participants. The shareholders recommend that the Committee adopt a share retention
percentage requirement of at least 50 percent of net after-tax shares. The policy should prohibit hedging transactions for
shares subject to this policy which are not sales but reduce the risk of loss to the executive. This policy shall supplement any
other share ownership requirements that have been established for senior executives, and should be implemented so as not
to violate the Company’s existing contractual obligations or the terms of any compensation or benefit plan currently in
effect.

Supporting Statement:

Equity-based compensation is an important component of senior executive compensation at our Company. While

we encourage the use of equity-based compensation for senior executives, we are concerned that our Company’s senior
executives are generally free to sell shares received from our Company’s equity compensation plans. In our opinion, the
Company’s current share ownership guidelines for its senior executives do not go far enough to ensure that the Company’s
equity compensation plans continue to build stock ownership by senior executives over the long-term.

Our Company’s share ownership guidelines require the co-Chief Executive Officers (“CEO”) to hold 31,000 shares
each. In comparison, co-CEO Steve Ells owns 246,802 shares and co-CEO Montgomery Moran owns 154,755 shares, as of
March 2015 according to the 2015 proxy statement.

We believe that requiring senior executives to only hold shares equal to a set target loses effectiveness over time.
After satisfying these target holding requirements, senior executives are free to sell all the additional shares they receive in
equity compensation.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 29

Shareholder Proposals
(continued)

Our proposal seeks to better link executive compensation with long-term performance by requiring a meaningful share

retention ratio for shares received by senior executives from the Company’s equity compensation plans. Requiring senior
executives to hold a significant percentage of shares obtained through equity compensation plans until they reach retirement
age will better align the interests of executives with the interests of shareholders and the Company. A 2009 report by the
Conference Board Task Force on Executive Compensation observed that such hold-through-retirement requirements give
executives “an ever growing incentive to focus on long-term stock price performance as the equity subject to the policy
increases” (available at http://www.conference-board.org/pdf_free/ExecCompensation2009.pdf).

We urge shareholders to vote FOR this proposal.

Statement in Opposition

The proponent of this proposal is correct that equity-based compensation is an important component of our executive
compensation programs. The proponent also correctly notes that we have adopted guidelines that require our
executive officers to maintain significant equity ownership in our company. However, the proponent suggests that the
interests of our officers are not sufficiently aligned with shareholder interests, and appears to ignore our strong
performance over the years, both in terms of the growth and profitability of our business and our creation of
shareholder value. We believe these results have been attributable, at least in part, to our officers having the
opportunity to realize significant rewards when our performance is strong. We further believe that this proposal, which
would put restrictions on our officers’ ability to realize such rewards, would undermine, rather than improve, the
alignment of officer interests with those of our shareholders.

Taking these considerations into account, our Board does not believe that the policy being advanced in this proposal is
appropriate, or is worth the risk of significant unintended consequences that would accompany such a policy.
Accordingly, the Board recommends that you vote AGAINST the proposal. A more detailed explanation of the Board’s
reasoning follows.

Chipotle’s officers have an incredibly strong interest in Chipotle’s long-term performance. Reflected below are the stock
ownership guidelines applicable to each of our officers, as well as the actual share ownership of each officer, as of
March 14, 2016 in both number of shares and in dollar value. These numbers exclude the value of shares underlying
vested and unvested equity compensation awards held by the officers, which further increase each officer’s financial
interest in Chipotle’s success.

Officer Name

Steve Ells

Monty Moran

Jack Hartung

Mark Crumpacker

(1) As of March 14, 2016.

Ownership
Guideline

Shares Owned

Dollar Value of
Shares Owned(1)

31,000

31,000

7,000

3,000

196,802

154,755

30,392

3,000

$101,496,695

$ 79,811,796

$ 15,674,066

$

1,547,190

Notably, the vesting and payout of the equity compensation awards made to the executive officers in 2015 and 2016
(which, again, are not reflected above) have been based on a three-year performance period. Our Compensation
Committee believes this three-year performance period results in strong alignment of the officers’ interests with
those of shareholders as a whole, as well as significant retention value from the awards. Moreover, to further align the
interests of our officers with those of our shareholders, we prohibit both hedging and pledging of shares of our stock
by our officers and the members of our Board of Directors. This approach to executive share ownership is consistent
with a vast majority of publicly-traded companies in the U.S.

30 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Shareholder Proposals
(continued)

The supporting statement for this shareholder proposal suggests that the interests of our officers need to be better
aligned with those of shareholders. In our opinion, the significant ownership interests and other policies described
above reveal that suggestion to be, at best, ill-informed.

At the same time, if we were to adopt a policy that required our officers to retain 50% of the net after-tax shares
associated with all equity compensation awards received by the officers, our officers’ ability to realize the value
created when they drive increases in shareholder value, and to diversify their personal financial portfolios, may be
adversely impacted. We don’t believe such a policy would strike an appropriate balance between protecting
shareholder interests and allowing our officers to attend to their personal financial situations.

The policy being advocated in this shareholder proposal could have significant unintended consequences that would
not be in the best interest of Chipotle or our shareholders. One potential impact of a policy restricting our officers’
ability to realize value from their equity compensation awards is the creation of an incentive for our officers to
terminate their employment relationship with us. Given the tremendous success we have achieved under this officer
team, our Board believes that creation of such an incentive would be wildly imprudent. Additionally, such a restriction
could lead to an overwhelming concentration of one or more officer’s wealth in Chipotle stock, which could affect the
officer’s risk tolerance and profile in unpredictable ways that may be inconsistent with the long-term interests of
Chipotle and our shareholders. Furthermore, the proposed limitations on officers’ ability to realize value from their
equity compensation awards may adversely affect our ability to attract and retain additional officers in the future.

For these reasons, the Board and the Compensation Committee believe that the policy proposed by this resolution
would not be in the best interests of shareholders.

The Board of Directors recommends a vote AGAINST the shareholder proposal.

Proposal 8

AN ADVISORY VOTE ON A SHAREHOLDER PROPOSAL REGARDING
SPECIAL MEETINGS OF THE SHAREHOLDERS

Special Shareholder Meetings

Resolved:

The shareholders of Chipotle Mexican Grill, Inc. (CMG) (‘Company’) hereby request that the Board of Directors take

the steps necessary to amend our bylaws and each appropriate governing document to give holders in the aggregate of
10% of our outstanding common stock the power to call a special shareowner meeting. This proposal does not impact our
board’s current power to call a special meeting.

Supporting Statement:

Delaware law allows 10% of company shares to call a special meeting. A shareholder right to call a special meeting

is a way to bring an important matter to the attention of both management and shareholders outside the annual meeting
cycle. This is important because there could be 15-months between annual meetings.

Currently, more than 60% of the companies in the S&P 500 have adopted company bylaws, articles of

incorporation, or charter provisions to allow shareholders to call a special meeting.

This proposal topic won more than 70% support at Edwards Lifesciences and SunEdison in 2013. It may be possible

to adopt this proposal by simply incorporating this text into our governing documents:

“Special meetings of the stockholders, for any purpose or purposes, unless otherwise prescribed by statue, may be

called by the Chairman of the Board or the President, and shall be called by the Chairman of the Board or President or

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 31

Shareholder Proposals
(continued)

Secretary upon the order in writing of a majority of or by resolution of the Board of Directors, or at the request in writing of
stockholders owning 10% of the entire capital stock of the Corporation issued and outstanding and entitled to vote.”

We urge the Board to join the mainstream of major U.S. companies and establish a right for shareholders to call a

special meeting.

Please vote for: Special Shareowner Meetings – Proposal 8

Statement in Opposition

This advisory proposal conflicts with the company’s Proposal 4, a binding proposal calling for shareholders to approve
amendments to our certificate of incorporation, as amended, to remove restrictions on the right to call special
meetings of shareholders. In the event Proposal 4 is approved, bylaw provisions previously adopted by our Board,
contingent upon shareholder approval of the amendment called for in Proposal 4, will become effective. Those bylaw
provisions give shareholders the right to call special meetings, with different parameters than those called for in this
shareholder proposal and subject to additional terms and conditions, as further described in Proposal 4. The Board
recommends that you vote AGAINST this proposal and FOR Proposal 4.

Approval of Proposal 4 would entitle shareholders with a significant economic interest in our common stock to request
that the company call a special meeting, while limiting the ability of a small minority of shareholders to utilize the
mechanism of special meetings to advance their own interest, which may not be shared more broadly by Chipotle’s
shareholders.

The Board of Directors recommends a vote AGAINST the shareholder proposal.

Proposal 9

AN ADVISORY VOTE ON A SHAREHOLDER PROPOSAL REQUESTING CHIPOTLE TO ISSUE AN ANNUAL
SUSTAINABILITY REPORT MEETING SPECIFIED CRITERIA

Whereas:

Managing and reporting environmental, social and governance (ESG) business practices helps companies compete

in a business environment characterized by finite natural resources, changing legislation, and heightened public
expectations. Transparent, substantive reporting allows companies to gain strategic value from existing sustainability
efforts and identify emerging risks and opportunities. ESG issues can pose significant risks to business. Without proper
disclosure, investors and other stakeholders cannot adequately ascertain how the company is managing these risks and
opportunities.

Proponents believe that the recent E.coli outbreaks traced to several Chipotle restaurants warrant greater
transparency about our company’s supply chain management systems. Despite Chipotle’s high profile and laudable
commitments to “serving Food with Integrity” and environmental sustainability, it discloses very limited information on its
policies and progress toward achieving these objectives.

The link between strong sustainability management and value creation is increasingly evident. A 2012 Deutsche

Bank review of 100 academic studies, 56 research papers, two literature reviews, and four meta-studies on sustainable
investing found 89% of the studies demonstrated that companies with high ESG ratings showed market-based
outperformance.

According to KPMG, “Corporate responsibility reporting is now undeniably a mainstream business practice

worldwide, undertaken by almost three quarters (71 percent) of the 4,100 companies surveyed in 2013.” The Governance
and Accountability Institute reports that 75% of the S&P 500 published a corporate sustainability report in 2014.

McDonalds, Darden Restaurants, Dunkin Brands and Starbucks all publish sustainability reports.

32 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Shareholder Proposals
(continued)

Resolved:

Shareholders request Chipotle issue an annual sustainability report describing the company’s short- and long-term
responses to ESG-related issues. The report should include objective quantitative indicators and goals relating to each issue
where feasible, be prepared at a reasonable cost, omit proprietary information, and be made available to shareholders by
October 2016.

Supporting Statement:

The report should address relevant policies, practices, metrics and goals on topics such as: greenhouse gas
emissions, pesticide use management, food safety waste minimization, energy efficiency, labor standards and practices, and
other relevant impacts.

We recommend Chipotle consider using the GRI Sustainability Reporting Guidelines to prepare the report. The GRI
is an international organization developed with representatives from the corporate, investor, environmental, human rights
and labor communities. The Guidelines cover environmental impacts, labor practices, human rights, product responsibility,
and community impacts. The Guidelines provide a flexible reporting system allowing Chipotle to report on those areas most
relevant to its operations. Seventy eight percent of reporting companies worldwide refer to the GRI reporting guidelines in
their corporate responsibility reports (KPMG.)

We also recommend Chipotle evaluate the Equitable Food Initiative, a collaborative effort of retailers, workers and

growers focused on reducing risks in food supply chains, including food safety risks. Its standard was adapted to reduce
duplication of other industry-leading certifications and includes Costco and Bon Appetit as project partners.

Statement in Opposition

Through our constant efforts to expand our Food With Integrity mission, we believe Chipotle is driving more positive
change in the nation’s food supply than any other restaurant company. Today, we serve more meat that has been
raised responsibly (by which we mean from animals raised in a humane way, and without the use of non-therapeutic
antibiotics or added hormones) than any other restaurant company. We are the only national restaurant company
with a significant stated commitment to serving local and organically grown produce. We believe we were the first
national restaurant company to serve dairy products (cheese and sour cream) made only with milk from cows that are
not treated with the synthetic hormone rBGH. Much of the cheese and sour cream we serve is made with milk from
pasture-raised dairy cattle. And in 2015 we became the first national restaurant company to use only non-GMO
ingredients in our food.

While numerous companies have published reports of the type being advocated in this shareholder proposal, Chipotle
has made a deliberate decision not to report in this fashion, preferring to devote our resources instead to taking
actions, adopting practices, and communicating these efforts in areas that have a positive impact on the sustainability
of our business. In this way, our commitment to Food With Integrity directly impacts many of the issues associated
with sustainable agriculture – from the humane treatment of farm animals, to overuse of antibiotics on animals,
pesticide use, and the welfare of workers, environmental degradation and beyond.

As just a few examples of our accomplishments that we believe have positively impacted the environmental footprint
and overall sustainability of our business:

•

•

Over 95% of our meat purchased in 2015 adhered to the standards we require for our Responsibly
Raised® brand (coming from animals that are raised in a humane way, without the use of non-
therapeutic antibiotics or added hormones).

In 2015 we exceeded our goal of purchasing 24 million pounds of local produce (by which we mean
produce grown or raised within 350 miles of the restaurant at which it was served). This was an increase
of 20% from our 2014 goal of serving 20 million pounds of local produce.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 33

Shareholder Proposals
(continued)

• We purchased over 4 million pounds of organic black beans and over 2.2 million pounds of organic pinto

beans in 2015, and we also supported the growth of organic farms by purchasing approximately
3.2 million pounds of transitional-acreage beans from growers undergoing conversion to organic
certified land. We also purchased over 4.2 million pounds of Food Alliance-certified black beans and over
2.2 million pounds of Food Alliance-certified pinto beans in 2015.

• We purchased over 520,000 pounds of organic white rice and over 485,000 pounds of organic brown rice
in 2015. We also supported the expansion of farm land cultivated organically by purchasing over 53,000
pounds of transitional-acreage rice from growers undergoing conversion to organic certified land.

• We also purchased over 5 million pounds of organically grown produce in 2015, including about 72% of

our cilantro and about 88% of our oregano.

•

Since late 2012, we have been a party to the Fair Food Premium Program of the Coalition of Immokalee
Workers, or CIW.

And our commitment to sustainability is broader than simply focusing on food issues. We have a team dedicated to
assessing and improving the environmental impact of our restaurant operations through key initiatives and projects in
waste, energy and water. Here are a few examples of our accomplishments in those areas in 2015:

• We published multiple pieces on our website about our sustainability efforts, including pieces on our

equipment donation program, our waste diversion program, and our efforts to reduce food waste in our
restaurants. In 2016, we plan to publish additional content on our website, including disclosures about
paper and packaging, energy usage, philanthropy, water usage, sustainable design, and composting.

•

In 2015 we transformed over 1,000,000 pounds of waste into recycled material. Through strategic
initiatives related to recycling and composting, we were able to increase diversion by 10%. This means
that an additional 10% of our waste that previously was going to the landfill is now being recycled.

• We announced a goal of diverting 50% of all of our waste from landfill by 2020 comprised of 20%

diversion via compost and 30% diversion via recycling.

•

•

•

•

Currently 138 of our restaurants are recycling food via commercial compost. We are working to ensure
that by 2020, over 500 of our restaurants will be recycling food via commercial compost. These
programs are in addition to our existing food donation programs.

Our paper and packaging purchasers work closely with our sustainability group in an effort to continually
improve the environmental impact of our packaging. This equates to multiple changes in our packaging
lineup each year, including (but not limited to) increased recycled content (both post and pre consumer),
increased recyclability, and increased compostability.

Since piloting an energy management program in 2012, we have been able to target certain equipment
and behavior, and ultimately reduce our energy usage by 13% at restaurants participating in the
program. In 2015, we expanded the pilot to roughly 100 additional restaurants throughout the country,
and have reduced our energy usage by an average of 3,154 kWh per site per month. This program also
allows us to gather meaningful data that we have used to create best practices at all of our restaurants,
thus expanding the impact of the pilot.

In 2015 we continued to refine the restaurant water usage baseline developed in 2014, through improved
data analytics and indoor water sub-metering at a select group of restaurants. We used this additional
data and insight to create a Water Best Practices guide for our restaurants, and to identify equipment-
based opportunities for water savings. In 2016, we will continue to work with our landlords, vendors, and
food safety partners to find new ways to reduce our water impact at the restaurant level without
compromising our high food safety standards.

34 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Shareholder Proposals
(continued)

Our commitment to sustainability also extends beyond our restaurant business to the Chipotle Cultivate Foundation, a
non-profit organization we formed in 2011 to expand Chipotle’s philanthropic influence. The Chipotle Cultivate
Foundation is dedicated to grantmaking to provide resources and promote good stewardship for farmers, promote
better livestock husbandry, encourage regenerative agricultural practices, and foster better food literacy, cooking
education and nutritious eating.

Notwithstanding our demonstrated commitment to sustainability, including through our Food With Integrity mission
and the direct benefits it confers, we do not believe that a separate effort to generate, distribute, and update
comprehensive reporting on our sustainability achievements represents an efficient or prudent use of our resources.
We do report a number of key measures related to our Food With Integrity mission in press releases, SEC filings and
our web site, and have expanded this type of disclosure in recent years. But we believe that preparing a sustainability
report of the type proposed would involve significant additional expense and distraction, diverting time and resources
from activities that can have direct benefits on the profitability and sustainability of our business, such as opening
new restaurants, continuing to build and improve our supply chain, and making improvements in our restaurant
design and operations. Moreover, we believe we would gain little from such a diversion of resources, as we believe our
management teams already collect and rely on the information that is most appropriate for the management of our
business, and that our existing disclosures provide information that is most useful to our shareholders. We think our
shareholders generally agree, with holders of over two-thirds of the shares voting at the 2014 and 2015 annual
meetings having voted AGAINST this same proposal.

Although we continue to believe the reporting being suggested in this proposal would not provide sufficient benefits
to Chipotle or its shareholders to justify the costs, that should not be misunderstood as an indication that our Board
or our company are not focused on environmental, social and governance issues. In resisting the proposal, we are
merely resisting the requirement to comprehensively gather data and publish a report that we do not believe offers
meaningful benefits. Instead, we believe our resources will be better devoted to continuing our commitment to
changing the way the world thinks about and eats fast food, and to continuing to build shareholder value.

The Board of Directors recommends a vote AGAINST the shareholder proposal.

Proposal 10

AN ADVISORY VOTE ON A SHAREHOLDER PROPOSAL REQUESTING THAT WE PREPARE A REPORT
ON THE FEASIBILITY OF LINKING EXECUTIVE COMPENSATION TO SUSTAINABILITY PERFORMANCE

Link Executive Compensation to Sustainability Performance

Resolved:

Shareholders request the Board Compensation Committee prepare a report assessing the feasibility of integrating

sustainability metrics into the performance measures of senior executives under the Company’s compensation incentive
plans. Sustainability is defined as how environmental and social considerations, and related financial impacts, are integrated
into corporate strategy over the long term.

Whereas:

A large and diverse group of companies has integrated sustainability metrics into executive pay incentive plans,

among them Unilever, Pepsi, Walmart, Group Danone and Mead Johnson.

Numerous studies suggest companies that integrate environmental, social and governance factors into their

business strategy reduce reputational, legal and regulatory risks and improve long-term performance.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 35

Shareholder Proposals
(continued)

According to the largest study of CEOs on sustainability to date (CEO Study on Sustainability 2013, UN Global

Compact and Accenture):

•

•

•

76 percent believe embedding sustainability into core business will drive revenue growth and new opportunities.

93 percent regard sustainability as key to success.

86 percent believe sustainability should be integrated into compensation discussions, and 67 percent report they
already do.

A 2012 Harvard Business School study concluded that firms that adopted social and environmental policies
significantly outperformed counterparts over the long-term, in terms of stock market and accounting performance.

In 2013, the Carbon Disclosure Project and Sustainable Insight Capital Management found companies with industry
leading climate change positions exhibited better performance than peers, measured by return on equity, cash flow stability
and dividend growth.

The Glass Lewis report Greening the Green 2014: Linking Executive Pay to Sustainability, finds a “mounting body of

research showing that firms that operate in a more responsible manner may perform better financially…Moreover, these
companies were also more likely to tie top executives incentives to sustainability metrics.”

A 2012 report by the United Nations Principles for Responsible Investment and the UN Global Compact found “the

inclusion of appropriate Environmental, Social and Governance (ESG) issues within executive management goals and
incentive schemes can be an important factor in the creation and protection of long-term shareholder value.”

A 2011 study of 490 global companies found that including sustainability targets in remuneration packages was

sufficient to encourage sustainable development.

In 2013, CH2MHill found that firms that set tangible sustainability goals are more likely to tie executive

compensation of the achievement of sustainability goals.

Supporting Statement:

Effectively managing for sustainability offers positive opportunities for companies, and we believe should be a key

area in which executives should be evaluated.

Linking sustainability metrics to executive compensation could reduce risks related to sustainability

underperformance, incent employees to meet sustainability goals and achieve resultant benefits, and increase
accountability. Examples of such metrics might include: greenhouse gas emissions measurements, energy and water
consumption per unit of product output (or dollar of revenue), renewable energy consumption, volume of recycling,
packaging used, and food and worker safety incidents.

Statement in Opposition

As explained elsewhere in this proxy statement, including in the “Compensation Discussion and Analysis” section
beginning on page 39, the Compensation Committee of our Board has carefully crafted an executive compensation
program structured around performance measures that the committee believes are most important in driving the
responsible, long-term growth of our business. The committee believes that this program strongly reinforces our pay-
for-performance objectives, and therefore our Board does not believe that the report being sought in this shareholder
proposal is necessary or warranted.

That is not to say that our Board does not believe sustainability is important. On the contrary, our entire Food With
Integrity mission is closely aligned with the advancement of numerous sustainability-related concerns. Many of those

36 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Shareholder Proposals
(continued)

concerns — such as issues associated with the overuse of antibiotics, environmental issues created by certain animal
confinement operations, excessive use of pesticides in agriculture, and more — have been key considerations in shaping
our vision and strategy for Chipotle. But our ultimate goals are to grow our business responsibly and thereby create
long-term shareholder value, and the Compensation Committee, its advisors and our Board are confident that our
existing incentive compensation programs create strong incentives for our executive officers to accomplish those
goals.

For these reasons, the Board believes that this proposal is not in the best interests of Chipotle or its shareholders.

The Board of Directors recommends a vote AGAINST the shareholder proposal.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 37

Executive Officers and Compensation

EXECUTIVE OFFICERS

In addition to Steve Ells, our Chairman of the Board and Co-Chief Executive Officer, and Monty Moran, our Co-Chief
Executive Officer, each of whose biographies are included under the heading “Information Regarding the Board of
Directors,” our executive officers as of March 14, 2016, are as follows:

John R. (Jack) Hartung, 58, is Chief Financial Officer and has served in this role since 2002. In addition to having
responsibility for all of our financial and reporting functions, Mr. Hartung also oversees IT; safety, security and risk; and
compensation and benefits. Mr. Hartung joined Chipotle after spending 18 years at McDonald’s where he held a variety of
management positions, most recently as Vice President and Chief Financial Officer of its Partner Brands Group. Mr. Hartung
has a Bachelor of Science degree in accounting and economics as well as an MBA from Illinois State University.

Mark Crumpacker, 53, was appointed Chief Marketing Officer in January 2009 and as Chief Development Officer in October
2013, and on March 12, 2015, his title was changed to Chief Creative and Development Officer. From December 2002 until
December 2008 Mr. Crumpacker was Creative Director for Sequence, LLC, a strategic design and marketing consulting firm
he co-founded in 2002, and prior to that served as creative director and in other leadership roles for a variety of design and
media companies. Mr. Crumpacker attended the University of Colorado and received his B.F.A. from the Art College of
Design in Pasadena, California.

38 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

COMPENSATION DISCUSSION AND ANALYSIS

This Compensation Discussion and Analysis describes the objectives and principles underlying our executive compensation
programs, outlines the material elements of the compensation of our executive officers, and explains the Compensation
Committee’s determinations as to the actual compensation of our executive officers for 2015. In addition, this
Compensation Discussion and Analysis is intended to put into perspective the tables and related narratives which follow it
regarding the compensation of our executive officers.

Letter from the Compensation Committee of our Board of Directors

Dear Fellow Shareholder,

2015 was a year marked by both highs and lows. On August 5th, the price of our common stock reached an all-time
high of $758.61 per share. However, beginning in the fourth quarter of 2015, a number of food-borne illness incidents
associated with Chipotle restaurants, and related negative publicity, had a severe adverse impact on our sales and
profitability. As a result of these business challenges, our stock price declined significantly.

Notwithstanding these challenges, Chipotle has been one of the great successes in the restaurant industry. The
Compensation Committee and our Board of Directors continue to believe that our innovative company is led by
talented entrepreneurs and visionaries. We have the utmost confidence in the abilities of this team to rebuild the
shareholder value that was lost in late 2015 and early 2016, and to continue to grow the value of Chipotle.

As we wrote last year, the Compensation Committee believes the best way to drive outstanding shareholder value
creation at Chipotle is to design compensation programs that motivate the unique entrepreneurial and innovative drive
of our management team. These programs should reward success when the management team’s efforts build
shareholder value, and limit compensation when shareholder value declines and/or goals are not achieved. We have a
history of demonstrating aligned pay for performance. Consistent with that history, due to the challenges and
performance for 2015, our executive officers were not paid any cash bonuses for the year.

To respond to our 2014 say-on-pay vote, in early 2015 we engaged in significant outreach with shareholders
representing about one-half of our outstanding stock. As a result, we made changes to our executive compensation
structure including a new equity program. Specifically, we introduced and awarded performance shares with
challenging relative metrics, including shareholder return, in lieu of the SOSARs we had previously used. Based on the
shareholder outreach and these changes, our 2015 say-on-pay proposal was overwhelming approved by shareholders
with over 95% support.

In light of the challenges faced by our company beginning in late 2015, the Compensation Committee reviewed the
measures used in our new equity program to ensure that they continued to be appropriate. We had concerns that
using 2015 year-end financials or stock price at the beginning of 2016 as the basis for relative performance evaluation
for a 2016 performance share program could create a misalignment of shareholder returns and executive officer
compensation. More specifically, we recognized that performance against the 2015 metrics might not translate into
restoring lost shareholder value. In early 2016, we discussed some of these issues and potential equity program
changes with our largest shareholders.

Following those discussions and additional analysis, for 2016, the performance shares will be solely tied to highly
challenging absolute stock price performance goals over a three-year performance period that we believe aligns
executive officer compensation with restoring shareholder value, and motivates the management team to further
enhance value to our owners. The committee considered alternative performance metrics to be used for the 2016
performance shares, but ultimately concluded that restoring lost shareholder value was paramount. The 2016
performance share grant is discussed in greater detail below.

The members of the Compensation Committee would like to thank the shareholders with whom we spoke for their
insights and candor. We value the support and input of our shareholders, and we look forward to continuing to have an
open dialogue.

Neil Flanzraich, Lead Director and Chair of the Compensation Committee
Darlene Friedman
Pat Flynn

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 39

Executive Officers and Compensation
(continued)

Objectives of our Executive Compensation Program
The overarching objective of our executive compensation program is to motivate our entrepreneurial and innovative
management team to create long-term shareholder value. Our success is driven by our people and their commitment to our
brand. The Compensation Committee of the Board of Directors is responsible for designing and administering pay
structures to achieve this objective. The committee considers multiple factors to ensure that our compensation programs
are highly motivating, shareholder-aligned, and competitive with peer companies.

Executive Compensation Program Components and Structures
Our executive compensation program is comprised of three primary components:

BASE SALARY

ANNUAL CASH BONUS

EQUITY COMPENSATION

Determined subjectively
each year based on
each executive’s
contributions, individual
performance, and level
of experience.

Determined under our
company-wide Annual
Incentive Plan, or AIP,
which provides for
variable payouts based
on achievement against
operating and financial
performance goals
approved by the
committee at the
beginning of each year,
as well as subjective
evaluations of individual
performance.

Base salary decisions
for 2015 we discussed
beginning on page 47

As discussed further on
page 49, no payouts
were made to the
executive officers under
the AIP for 2015

Aligns the incentives of our executive officers with
shareholder interests and rewards the creation of
shareholder value.

• For 2015, following the say-on-pay vote registered at our

2014 annual meeting of shareholders and extensive
dialogue with investors, we introduced a new equity
program for our executive officers consisting solely of
performance share awards with vesting based on relative
achievement of three different performance measures
versus our restaurant industry peer group.

• For 2016, following significant stock price declines in late
2015 and early 2016, and after significant additional
dialogue with investors, we introduced a different
structure for the performance share awards than we used
in 2015, with vesting of the 2016 awards to be based on
restoration of shareholder value to approximate levels
achieved prior to the food-borne illness issues that
impacted us in the latter half of 2015.

Further details regarding 2015 and 2016 equity
compensation awards can be found beginning on page 50.

40 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

The Compensation Committee implements these components in a manner designed to place performance at the forefront
of our overall executive compensation program. This is illustrated in the following graphics, which reflect the heavy
emphasis placed on at-risk, performance-based pay elements (based on 2015 compensation, including annual base salary
rate, target AIP bonus and grant date value of equity compensation awards):

Base Salary
9.9%

Base Salary
8.8%

Target AIP
12.4%

Target AIP
11.0%

Steve Ells,
Chairman
&
Co-CEO

Equity Comp.
77.7%

O

verall Pay at R i s k  

( 9 0 % )

Base Salary
11.6%

Monty Moran,
Co-CEO

Equity Comp.
80.2%

O

verall Pay at R i s k  

( 9 1 % )

Base Salary
11.9%

Target AIP
9.9%

Target AIP
7.7%

Mark
Crumpacker,
Chief Creative
and Development
Officer

Equity Comp.
80.4%

O

verall Pay at R i s k  

( 8 8 % )

( 8 8 % )

Jack 
Hartung, 
CFO

Equity Comp.
78.5%

O

v

erall Pay at R i s k  

Financial Highlights for 2015
Although we continued to grow our business in 2015, the challenges we faced in the second half of the year adversely
impacted our sales and income growth as compared to past years.

ANNUAL COMPANY PERFORMANCE

TOTAL
RESTAURANTS

INCREASE FROM
PRIOR YEAR

SALES
(000’s)

INCREASE FROM
PRIOR YEAR

2015

2014

2013

2012

2011

2,010

1,783

1,595

1,410

1,230

13%

12%

13%

15%

13%

$ 4,501,223

$ 4,108,269

$ 3,214,591

$ 2,731,224

$2,269,548

10%

28%

18%

20%

24%

NET
INCOME
(000’s)

$475,602

$445,374

$ 327,438

$278,000

$ 214,945

INCREASE FROM
PRIOR YEAR

7%

36%

18%

29%

20%

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 41

Executive Officers and Compensation
(continued)

Notwithstanding our disappointing 2015, our long-term performance relative to our restaurant industry peer group (the
composition of which is further described below under “Overview of Executive Compensation Decisions - Market Data”) has
been consistently strong. Our sales and net income growth have been in the top quartile of the peer group for each of the
three, five and seven year periods ended December 31, 2015. Our total shareholder return over most of those periods was
also strong, but was significantly impacted in 2015 by the decline in our stock price following the food-borne illness
incidents. The following chart shows our relative performance in each of these areas as a percentile of the peer group,
computed based on the compound annual growth rate of each measure (for the periods greater than one year).

Performance Versus Peer Group - One, Three, Five and Seven Year Periods Ended December 31, 2015

100

93rd

96th

96th

85th

74th

78th

78th

81st

56th

48th

44th

Total Shareholder Return

Net Income Growth

Sales Growth

15th

e

l
i
t
n
e
c
r
e
P

80

60

40

20

0

7 years

5 years

3 years

1 year

Key Outcomes and Changes Related to Executive Officer Compensation for 2015 and 2016
To respond to our 2014 say-on-pay vote, in early 2015 we engaged in significant dialogue with shareholders representing
about one-half of our outstanding stock. As a result, we made changes to our executive compensation structure including a
new equity program, as follows:

•

•

2015 equity compensation awards were denominated in performance shares (previously SOSARs were the primary
equity compensation vehicle), with performance criteria comprised of three metrics based on relative performance
versus our restaurant-industry peers.
2015 equity grant values decreased by 49.2% for our Co-CEOs and 24.5% (on average) for our other executive
officers versus 2014 equity grant values.

Although we continued to grow our business in 2015, the challenges we faced in the second half of the year resulted in the
following:

•
•

No annual incentive bonuses were paid for 2015 performance.
2016 performance share awards are tied solely to highly challenging absolute stock price performance goals over a
three-year performance period, which we believe aligns executive officer compensation with the restoration of
shareholder value and motivates the management team to further enhance value to our owners.

42 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

Co-CEO Pay for 2014 and 2015
The chart below compares the total direct compensation of our Co-CEOs for 2014 and 2015. Total direct compensation
consists of base salary plus actual AIP payout plus grant date fair value of equity compensation awards. As shown in the
chart, total direct compensation of the Co-CEOs dropped significantly year-over-year as a result of the lower value of the
2015 equity compensation awards and no AIP bonuses being paid for 2015.

$35,000

Steve Ells
(-53%)

$30,000

$28,669

Monty Moran
(-52%)

$27,959

s
d
n
a
s
u
o
h
t
n

i

$

$25,000

$20,000

$15,000

$10,000

$5,000

$0

$13,556

$13,338

2014

2015

2014

2015

Base Salary

Annual Incen(cid:2)ve

LTI

SIGNIFICANT COMPENSATION POLICIES AND PRACTICES

We pay for performance; the vast majority of total compensation is tied to performance measures or stock price
performance.

We use multiple performance metrics, multi-year vesting schedules, and/or performance goals requiring sustained stock
price performance, thus limiting unnecessary or excessive risk-taking.

We do not have “single trigger” provisions for the acceleration of vesting of outstanding equity awards following a change
in control.

We do not have employment agreements with our officers, so have no “golden parachute” obligations to make cash
change-in-control or severance payments, or to provide tax gross-ups on any such payments.

Equity awards provide for a clawback policy that, once regulatory requirements are finalized, will allow for the recovery of
previously paid equity incentive compensation in the event of a financial restatement.

We have robust stock ownership guidelines for our officers and directors.

We do not allow hedging or pledging of shares of Chipotle common stock.

We do not reprice stock options or stock appreciation rights.

We engage an independent compensation consultant to advise the Compensation Committee, which is comprised solely of
independent directors.

Compensation Philosophy and Objectives
Our philosophy with regard to the compensation of our
employees, including our executive officers, is to reinforce
the importance of performance and accountability at the
corporate, regional and individual levels. We strive to
provide our employees with meaningful rewards while
maintaining alignment with shareholder interests,
corporate values, and important management initiatives. In
setting and overseeing the compensation of our executive

officers, the Compensation Committee believes our
compensation philosophy to be best effectuated by
designing compensation programs and policies to achieve
the following specific objectives:

• Attracting, motivating, and retaining highly capable
executives who are vital to our short- and long-term
success, profitability, and growth;

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 43

 
 
Executive Officers and Compensation
(continued)

• Aligning the interests of our executives and

shareholders by rewarding executives for the
achievement of strategic and other goals that we
believe will enhance shareholder value; and

• Differentiating executive rewards based on actual

performance.

The committee believes that these objectives are most
effectively advanced when a significant portion of each
executive officer’s overall compensation is in the form of
at-risk elements such as incentive bonuses and long-term
incentive-based compensation, which should be structured
to closely align compensation with actual performance and
shareholder interests.

The committee’s philosophy in structuring executive
compensation rewards is that performance should take into
consideration our company performance in comparison to
market-wide performance in our industry, as well as a
subjective evaluation of each executive officer’s
performance. See “– Overview of Executive Compensation
Determinations – Market Data” below.

In structuring and approving our executive compensation
programs, as well as policies and procedures relating to
compensation throughout our company, the committee
also considers risks that may be inherent in such programs,
policies and procedures. The committee has determined
that it is not reasonably likely that our compensation
programs, policies and procedures will have a material
adverse effect on our company.

Overview of Executive Compensation
Determinations
In setting compensation for our executive officers, the
committee assesses numerous factors, including the
following primary considerations:

• company performance, focusing in particular on our

sales growth, net income growth and total shareholder
return in relation to other companies in our industry
over the prior one, three and five years;

• individual officer performance, including discussions
with our Co-Chief Executive Officers regarding the

performance of our other executive officers, and private
meetings in executive session to discuss the
performance of the Co-Chief Executive Officers;

• each executive officer’s individual circumstances,

including tally sheet information reflecting the cash and
equity-based compensation paid to each executive
officer in each year since the officer started work with
us (or since 1998 in the case of Mr. Ells, our Chairman
and Co-Chief Executive Officer), as well as the
accumulated value of all cash and equity-based
compensation awarded to each executive officer; and

• competitive market pay practices.

The committee does not “benchmark” the compensation of
our executive officers in the traditional sense. Rather, the
committee refers to market data on executive
compensation, and approves individual compensation levels
by reference to its assessment of market compensation,
together with historical compensation levels, subjective
assessments of individual performance and other
subjective factors. This is described further under “– Market
Data” below.

The committee’s outside compensation consultant also
provides input on compensation decisions, including
providing comparisons to market levels of compensation

Market Data
The committee believes the investment community
generally assesses our company performance by reference
to other companies in the restaurant industry, and our
management team and Board also reference such peer
company performance in analyzing and evaluating our
business. Accordingly, evaluating compensation by
reference to our relative performance against, and levels of
executive compensation at, companies in the restaurant
industry allows for the most meaningful comparisons of our
actual performance against our peers and of our executive
compensation programs and practices against competitive
market practice. The committee further believes that this
ensures that compensation packages for our executive
officers are structured in a manner rewarding superior
operating performance and the creation of shareholder
value.

44 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

The restaurant peer group used for these purposes has generally been comprised of all publicly-traded companies in the
Global Industry Classification Standard, or GICS, restaurant industry with annual revenues greater than $500 million,
excluding companies serving a substantially different market or client base than we do. At the time the committee made its
initial executive compensation decisions for 2015, the companies included in the peer group were as follows:

COMPANY

Biglari Holdings, Inc.

BJ’s Restaurants, Inc.

Bloomin’ Brands, Inc.

Bob Evans Farms, Inc.

Brinker International, Inc.

Buffalo Wild Wings, Inc.

Carrols Restaurant Group, Inc.
The Cheesecake Factory Incorporated

Cracker Barrel Old Country Store, Inc.

Darden Restaurants, Inc.

DineEquity Inc.

Domino’s Pizza Inc.

Dunkin Brands Group, Inc.

Fiesta Restaurant Group, Inc.

Ignite Restaurant Group, Inc.

Jack In The Box Inc.

McDonald’s Corp.

Panera Bread Company

Papa John’s International Inc.

Red Robin Gourmet Burgers, Inc.

Ruby Tuesday, Inc.

Sonic Corp.

Starbucks Corporation

Texas Roadhouse Inc.

The Wendy’s Company

Yum! Brands, Inc.

Median

Chipotle Mexican Grill, Inc.

2015 ANNUAL REVENUES(1)(2)

MARKET CAPITALIZATION(1)(3)

$

861

$ 920

$ 4,378

$ 1,336

$ 3,100

$ 1,813

$ 823
$ 2,101

$ 2,861

$ 6,905

$

$

681

811

$ 2,118

$ 664

$ 830

$ 1,540

$25,413

$ 2,682

$ 1,637

$ 1,258

$ 1,123

$

612

$19,733

$ 1,807

$ 1,956

$ 13,105

$ 1,722

$ 4,501

$

$

673

1,096

$ 2,024

$

811

$ 2,856

$ 3,040

$
$

411
2,181

$ 3,036

$

$

8,155

1,578

$ 3,945

$ 6,079

$

$

893

110

$ 2,746

$108,480

$ 5,206

$

$

$

$

2,180

860

341

1,594

$ 89,132

$ 2,509

$ 2,945

$ 31,502

$ 2,345

$ 14,676

(1) In millions.
(2) Based on reported trailing 12-month revenue as of December 31, 2015.
(3) Based on closing stock price as of December 31, 2015 and number of shares known to be outstanding as of that date.

The committee reviews the composition of the restaurant
industry peer group periodically and will make adjustments
to the peer group in response to changes in the size or
business operations of Chipotle and of companies in the
peer group, companies in the peer group being acquired or
taken private, and other companies in the GICS restaurant
industry becoming public.

Data drawn from the restaurant peer group is adjusted by
using regression analysis to eliminate variations in
compensation levels attributable to differences in size of
the component companies, based on revenues and on
market capitalization. Compensation Strategies, the
committee’s independent executive compensation
consultant prior to September 2015, performed this analysis
at the time of compensation decisions made for 2015.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 45

Executive Officers and Compensation
(continued)

Components of Compensation

Base Salaries
We pay a base salary to compensate our executive officers
for services rendered during the year, and also to provide
them with income regardless of our stock price
performance, which helps avoid incentives to create short-
term stock price fluctuations and mitigates the impact of
forces beyond our control such as general economic and
stock market conditions. We do not have written
employment agreements with any of our executive officers
and therefore do not have contractual commitments to pay
any particular level of base salary. Rather, the committee
reviews the base salary of each executive officer at least
annually and adjusts salary levels as the committee deems
necessary or appropriate, based on the recommendations
of our Co-Chief Executive Officers for each of the other
officers. Base salaries are typically adjusted during the first
quarter of each year. The committee’s philosophy is to
administer base salaries in a range around the 50th
percentile of the market, while also taking into account an
individual’s performance, experience, development and
potential, and internal equity issues. The committee
anticipates that this range could extend from the 25th
percentile and below for executive officers newer to their
role, in a developmental period, or not meeting
expectations, to the 90th percentile or higher for truly
exceptional performers in critical roles who consistently
exceed expectations. The current base salaries of our
officers are at the high end of this range, due to their
proven ability to drive consistently strong business
performance.

The base salaries set for the executive officers for 2015 are
discussed below under “– Discussion of 2015 Executive
Officer Compensation Decisions – Base Salaries.”

Annual Incentives
We have designed, and the Compensation Committee
oversees, an annual performance-based cash bonus
program for all of our full-time regional and corporate
employees, including our executive officers. We call this
program our “Annual Incentive Plan,” or “AIP.” Bonuses
under the AIP are based on the achievement of pre-
established performance measures that the committee
determines to be important to the success of our
operations and financial performance, and therefore to the
creation of shareholder value.

Early in each year, we set a target AIP bonus for each
eligible employee, including approval by the committee of
the target bonus for each executive officer. Consistent with
our overall compensation policies and philosophy, target

AIP bonuses as a percent of each executive officer’s base
salary are set in a range around the 50th percentile of the
market. Individual targeted amounts can also be increased
or decreased based on subjective individual considerations
such as level of responsibility, experience and internal
equity issues.

Following completion of our year-end financial statements
and each executive officer’s annual performance
evaluation, actual bonuses are determined by applying to
each executive officer’s target bonus a formula that
increases or decreases the payout amount based on
performance against the AIP measures approved by the
committee.

The committee may in some years also approve
discretionary bonuses to reward particularly strong
individual achievement or overall performance. In some
years this is accomplished via a discretionary adjustment to
the AIP terms at the time final payouts are determined, and
in some years discretionary bonuses are determined
outside the parameters of the AIP. No discretionary
bonuses were paid for 2015.

See “– Discussion of 2015 Executive Officer Compensation
Decisions – Annual Incentives – 2015 AIP Payouts” below for
a discussion of AIP bonuses for 2015.

Equity Compensation Awards
We use equity compensation awards as determined by the
committee to motivate and reward our executive officers
for superior levels of performance, to align the interests of
the executive officers with those of the shareholders, and
to add a retention element to the executive officers’
compensation through the use of multi-year performance
and/or vesting periods. Eligibility for equity compensation
awards is generally limited to our top performing
employees who we believe have a substantial impact on our
success, as well as high potential individuals who may be
moving into roles that may have a substantial impact in the
future.

Equity awards are made under our Amended and Restated
2011 Stock Incentive Plan, under which we are authorized to
issue stock options, restricted stock or other equity-based
awards denominated in shares of our common stock. The
plan is administered by the Compensation Committee, and
the committee makes grants directly to our executive
officers, and is authorized to delegate the authority to
make awards to employees other than the executive
officers. The committee also sets the standard terms for
awards under the plans each year.

46 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

Our Compensation Committee completely redesigned
our officer equity award structure for 2015, and made
significant changes again for 2016 in light of challenges
to our business late in 2015. See below under “Long-
Term Incentives – Performance Share Awards– 2015
Performance Share Awards” and “– 2016 Performance
Share Awards” for more information regarding our
officer equity awards for 2015 and 2016.

The committee’s policy has generally been to make equity
compensation awards to officers only on an annual basis,
within five business days following our public release of
financial results for the previous year. Equity awards are
granted to officers outside of this annual award cycle only
in exceptional circumstances, such as in the case of key
hires or promotions.

The committee may make additional long-term incentive
awards, including equity awards, or delegate to one or
more officers the authority to make such awards, to non-
officer employees at any time throughout the year within
the terms allowed in the Amended and Restated 2011 Stock
Incentive Plan.

Benefits and Perquisites
We provide our executive officers with access to the same
benefits we provide all of our full-time employees. We also
provide our officers with perquisites and other personal
benefits that we believe are reasonable and consistent with
our compensation objectives, and with additional benefit
programs that are not available to all employees
throughout our company.

Perquisites are generally provided to help us attract and
retain top performing employees for key positions, and in
some cases perquisites are designed to facilitate our
executive officers bringing maximum focus to what we
believe to be demanding job duties. In addition to the
perquisites identified in notes to the Summary
Compensation Table below, we have occasionally allowed
executive officers to be accompanied by a guest when
traveling for business on an airplane owned or chartered by
us. Executive officers have also used company-owned or
chartered airplanes for personal trips; in those cases the
executive officer fully reimburses us for the cost of
personal use of the airplane, except where prohibited by
applicable regulations. Our executive officers are also
provided with personal administrative and other services by
company employees from time to time, including
scheduling of personal appointments, performing personal
errands, and use of company-provided drivers. We believe

that the perquisites we provide our executive officers are
consistent with market practices, and are reasonable and
consistent with our compensation objectives.

We also administer a non-qualified deferred compensation
plan for our senior employees, including our executive
officers. The plan allows participants to defer the obligation
to pay taxes on certain elements of their compensation
while also potentially receiving earnings on deferred
amounts. We offer an employer match on a portion of the
contributions made by the employees. We believe this plan
is an important retention and recruitment tool because it
helps facilitate retirement savings and financial flexibility
for our key employees, and because many of the companies
with which we compete for executive talent provide a
similar plan to their key employees.

Discussion of 2015 Executive Officer
Compensation Decisions
Assessment of Company Performance
The committee sets the base salaries of, determines annual
incentive award opportunities for, and makes long-term
incentive awards to the executive officers during the first
quarter of each year, generally in February. In making these
decisions, the committee references our company
performance over the short and long term, both in relative
terms versus our restaurant industry peer group, and
versus internal goals and expectations.

This assessment of company performance is only one factor
used by the committee in making compensation decisions,
as described in more detail below, but does play a significant
role in the committee’s decision-making, consistent with our
pay-for-performance philosophy. Because of our strong
performance in 2014 and prior years relative to market-wide
performance in our industry, the committee generally set
compensation levels for our executive officers for 2015 at
the upper end of the ranges that the committee believed to
be appropriate for each executive officer.

Base Salaries
To set base salary levels for 2015 for our executive officers,
the committee considered the existing base salary of each
officer, as well as each officer’s contribution level and
effectiveness in his role, and the range of base salaries at
our peer companies. In light of the strong performance of
our company through the end of 2014 and based on the
committee’s subjective determinations as to each officer’s
individual performance and contribution to our significant
growth, and also in light of the Co-CEO’s base salaries not
increasing since 2012, each executive officer’s salary was
increased for 2015. Base salaries for 2015 were increased to
$1,540,000 for Mr. Ells and $1,320,000 for Mr. Moran, and

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 47

Executive Officers and Compensation
(continued)

were increased to $750,000, for Mr. Hartung and $535,000
for Mr. Crumpacker. The difference in the base salaries of
Mr. Moran and Mr. Ells is attributable to Mr. Moran serving in
the office of Co-Chief Executive Officer only since the
beginning of 2009, whereas Mr. Ells is our founder and
Chairman of the Board, and has served as Chief Executive
Officer since our inception. The differences in salary between
the Co-Chief Executive Officers and the other executive officers
are attributable to the committee’s belief in the tremendous
importance of strong leadership at the chief executive officer
level as well as to the level of impact of the contributions made
by the Co-Chief Executive Officers to our success.

Annual Incentives—AIP Structure
The formula to determine payouts under the AIP consists of
a company performance factor, a team performance factor,
and an individual performance factor, each stated as a
percentage by which an executive officer’s target payout
amount will be adjusted to determine actual cash bonuses.
The payout formula is as follows:

AIP Bonus Target

X

Company Performance Factor

= Adjusted Bonus Target

x 30% x

x 70% x

Team Performance
Factor

+

Individual
Performance Factor

=AIP Bonus Payout

In most years, each of the company, team and individual
performance factors could be adjusted downward to zero
based on company, team or individual performance, which
could result in no AIP bonuses being paid or an individual’s
AIP bonus being significantly reduced. While adjustments
downward have generally been much less significant, the
potential for one or more factors to be significantly
reduced ensures that AIP bonuses will be significantly
reduced or not paid at all if our performance falls far short
of our expectations, and enables us to avoid unduly
rewarding employees not contributing to our success.

We include the company performance factor in the
calculation to reward participating employees when our
company performs well, which we believe focuses
employees on improving corporate performance and aligns
the interests of our employees with those of our
shareholders. We include the team performance factor to
promote teamwork and to provide rewards based on the
areas of the company in which a participant can make the
most impact. We include the individual performance factor
to incentivize individual performance and to ensure
individual accountability. Each of these components can
reduce award levels when we, one of our “team” units, or
an employee participating in the AIP don’t perform well,
which further promotes accountability. We believe that as a
whole, this structure results in the AIP rewarding our top
performers, consistent with our goal of building
shareholder value.

To determine the company and team performance factors
for each year, during the first quarter of the year the
committee approves targeted performance levels for a
number of financial or operating measures (on a company-
wide basis for the company performance factor and for
each of our operating regions for the team performance
factor), and key initiatives for improving our company
during the year. The AIP formulas are structured so that
achievement at the targeted level of each financial and
operating measure and achievement (as determined
subjectively by the committee) of the key initiatives would
result in company and team performance factors that
would result in payout at 100 percent—in other words, at
target. Achievement above or below the targeted financial
and operating measures, and over- or under-achievement
of the key initiatives, results in adjustments upward or
downward to the company and team performance factors,
on a scale for each measure approved by the committee at
the beginning of the year. The company and team
performance factors to determine payouts are calculated
after the conclusion of the year by referencing actual
company and regional performance on each of the relevant
financial and operating measures, and on the key
initiatives, to the scales approved by the committee, and in
unusual circumstances, following additional adjustments
that the committee deems to be appropriate to account for
unforeseen factors during the year. The company
performance factor and the team performance factor for
most corporate-level employees, including each of the
executive officers, are capped at 150 percent. The team
performance factor for most corporate-level employees,
including each officer, is the average of the regional team
performance factors, subject to adjustment based on other
variables considered by the committee relating to our
corporate employees.

48 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

The individual performance factor is a function of the
individual employee’s performance rating for the year. The
precise individual performance factor is set from zero to 130
percent following completion of the employee’s performance
review, within a range of percentages associated with the
employee’s performance rating. The committee evaluates the
performance of the Co-Chief Executive Officers to determine
each of their individual performance factors, and approves
individual performance factors for each other executive
officer after considering recommendations from the Co-Chief
Executive Officers, in each case based on a subjective review
of each officer’s performance for the year.

The committee also sets maximums each year for the
company, team and individual performance factors. The
committee may, in its discretion, authorize a deviation from
the parameters set for any particular performance factor in
order to account for exceptional circumstances and ensure
that AIP bonuses further the objectives of our
compensation programs.

Annual Incentives – 2015 AIP Payouts
For 2015, as a result of the food-borne illness incidents that
negatively impacted our results beginning in the fourth
quarter of 2015, our results fell significantly short of our
performance targets, resulting in no bonuses being paid to
the executive officers under the AIP.

The committee set the target annual AIP payouts for each
executive officer during the first quarter of 2015, based in
part by reference to the historical compensation of each
officer, each officer’s performance during the year, and
median target bonuses for comparable positions within the
restaurant industry peer group. The AIP parameters allow
for maximum payouts equal to 204 percent of the target
award, which the committee believes is adequate to reward
achievement of outstanding results and motivate our
employees to drive superior performance.

For 2015, as with past years, the four measures the
committee selected to be used in determining the company
and team performance factors were income from
operations (prior to accrual for AIP payouts and stock
compensation expense), new restaurant average daily
sales, comparable restaurant sales increases, and new
restaurant weeks of operation. Targeted performance for
each measure was set as follows:

Performance Measure

Target

Operating Income (before AIP and
stock compensation expense)

New Rest. Avg. Daily Sales

Comparable Rest. Sales Increase

New Weeks of Operations

$ 1,067.9 million

$5,278

7.0%

5,188

Consistent with our pay-for-performance philosophy these
targets represented stretch goals, the achievement of
which would have generally resulted in our financial results
exceeding the base-level forecast results in our 2015
operating plan and equaling or exceeding the full-year 2015
guidance we publicly issued to investors. Performance on
operating income, as adjusted, was weighted most heavily
in the computation of the company performance factor,
because we believe profitability is the most important
measure of our financial success and driver of shareholder
value.

In order to provide a strong incentive towards superior
performance, the adjustment scales for the company
performance factor were set such that overachievement
against each goal would have resulted in upward
adjustments at a higher rate than the rate at which
equivalent levels of underachievement would have resulted
in downward adjustments.

The targeted performance and adjustments for each of these
measures on a regional level, other than new restaurant
weeks of operation, were used to calculate the team
performance factor for corporate-level employees as well.
The regional performance targets and variance adjustments
were set at the regional level consistent with the scales
described above for the company performance factor.

The key initiatives targeted for 2015 were building
Restaurateur cultures, setting salaried managers up for
success, developing outstanding crew members,
extraordinary customer service and throughput, and focusing
on the fundamentals of our business. The committee’s
subjective determination of our level of achievement against
these initiatives results in a specified adjustment to the
company performance factor, though the adjustment
attributable to the key initiatives is set at a maximum of five
percent in either direction, considerably less than most other
metrics impacting the company performance factor.

Due to the food-borne illness incidents that negatively
impacted our results in 2015, our company performance
factor was 0 percent, resulting in no AIP payouts to the
executive officers.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 49

Executive Officers and Compensation
(continued)

Long-Term Incentives – Performance Share Awards

2015 Performance Share Awards
In February 2015, in response to the say-on-pay vote at our 2014 annual meeting of shareholders and following extensive
engagement with shareholders representing more than one-half of our shares outstanding, the committee made long-term
incentive awards to each executive officer in the form of new performance share awards, in lieu of SOSARs. The
performance share awards incorporate a three-year performance-contingent vesting period based on Chipotle’s relative
performance return versus a restaurant industry peer group in three equally-weighted measures:

•

average revenue growth,

• net income growth, and

•

total shareholder return.

The awards will pay out at the target number of shares set forth below if our relative achievement versus the peer group,
averaged across the three performance measures, is at the 65th percentile; will pay out at two times the target number of
shares set forth below if our averaged relative percentile achievement versus the peer group is at or above the 90th
percentile; and will pay out at one-half the target number of shares set forth below if our averaged relative percentile
achievement versus the peer group is at the 35th percentile. Payout for achievement in between the 35th and 65th, and
between the 65th and 90th, percentiles will be interpolated linearly between the threshold and target payout levels or
target and maximum payout levels, as applicable. Averaged relative achievement versus the peer group below the 35th
percentile will result in expiration of the awards with no payout. The shares issuable at the threshold, target and maximum
performance levels, and the reduction in grant date value of the awards versus total officer equity awards in 2014, are set
forth below.

OFFICER NAME

Steve Ells

Monty Moran

Jack Hartung

Mark Crumpacker

SHARES
EARNED FOR
PERFORMANCE
BELOW
THRESHOLD

THRESHOLD:
SHARES
EARNED AT
35TH
PERCENTILE

TARGET:
SHARES
EARNED AT
65TH
PERCENTILE

MAXIMUM:
SHARES
EARNED AT
90TH
PERCENTILE

% REDUCTION
FROM 2014
LTI
VALUE

0

0

0

0

7,444

7,444

3,126

2,233

14,887

14,887

6,252

4,466

29,774

29,774

12,504

8,932

49.2%

49.2%

37.8%

11.2%

Performance will be calculated over the three year period beginning January 1, 2015 and ending December 31, 2017. The
peer group used to measure relative performance under these awards is the same peer group disclosed on page 45. Vesting
and payout of each award is subject to the recipient’s continued employment through the vesting date, subject to the
potential pro-rata payout to the recipient or his estate in the event of termination due to death, disability or retirement, and
to potential accelerated vesting in the event of certain terminations within two years of certain change in control
transactions.

The committee believes that this departure from prior equity compensation award practices for the executive officers
effectively continued our performance-based compensation programs and encouraged our officers to continue to drive the
creation of shareholder value, while addressing the principal points of concern raised by shareholders with our past
compensation practices.

2016 Performance Share Awards
In late 2015, the committee evaluated how to approach executive officer equity compensation following the business
challenges we faced during the second half of the year. After significant analysis and input from Pay Governance, the
committee concluded that using operating or relative performance metrics for the 2016 equity awards would not be optimal.
The committee had concerns that using 2015 year-end financials or stock price at the beginning of 2016 as the basis for
performance evaluation could create a misalignment of shareholder returns and executive officer compensation. More
specifically, the committee recognized that performance against the measures incorporated into the 2015 performance
share awards may not translate into rebuilding lost shareholder value.

50 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

In early 2016, we discussed some of these issues and potential equity program changes with a number of our largest
shareholders. Following those discussions and after further review and analysis, for 2016, the Compensation Committee
decided to continue using performance shares for the executive officer equity compensation program. However, the 2016
performance shares will be tied solely to highly-challenging absolute stock price performance goals over a three-year
performance period beginning February 3, 2016. The committee considered alternative performance metrics to be used for
the 2016 performance shares, but ultimately concluded that restoring lost shareholder value was paramount. Further, the
committee also concluded that granting SOSARs or other option-like awards would not be appropriate given the low strike
price that would be associated with this type of grant.

Chipotle has undertaken a broad array of initiatives to address the issues that led to the stock price decline in 2015. The
committee concluded that the 2016 performance share awards will continue to motivate our executive officers to ensure
the successful implementation of these initiatives, thereby rebuilding customer confidence in the Chipotle brand. If that
happens, we believe improved business results and stock price performance will follow.

Vesting of the awards will be based on Chipotle’s stock price performance over the performance period. The awards will pay
out only if the average closing price of Chipotle’s common stock for any period of 30 consecutive trading days during
the performance term is at least $700, which is approximately 52% higher than the closing price of Chipotle’s common
stock on the grant date. The number of shares issuable at the end of the performance term will be determined based on the
highest average closing stock price achieved for any period of 30 consecutive trading days during the performance term. The
number of shares to be issuable to each executive officer at assumed levels of performance are set forth below.

Officer Name

Steve Ells

Monty Moran

Jack Hartung

Mark Crumpacker

Illustrative Market Capitalization(1) (was $13.8 billion at grant date)

Number of Shares Issued at Assumed 30-Day Average
Stock
Price Achievement During Performance Term

Below
$700

$700
(Threshold)

$800
(Target)

$900

$1,000

$1,200
(Maximum)

0

0

0

0

13,500

27,000 54,000 81,000 108,000

13,500

27,000 54,000 81,000 108,000

5,675

4,050

$21.1
billion

11,350 22,700 34,050

45,400

8,100 16,200 24,300

32,400

$24.1
billion

$27.2
billion

$30.3
billion

$36.4
billion

(1)

Illustrative market capitalization is based on shares outstanding as of the grant date, plus shares issuable at each stock price performance hurdle.

The number of shares to be issuable between the various performance levels depicted above will be determined by linear
interpolation between the next highest and lowest of the depicted performance levels. If the closing price of Chipotle
common stock does not average at least $700 for any period of 30 consecutive trading days during the performance term,
the awards will expire with no payout. The vesting and payout of the awards will be subject to the recipient’s continued
employment through the end of the performance term, subject to the potential pro-rata payout, based on actual stock price
performance, to the recipient or his estate in the event of termination due to death, disability or retirement, and to potential
accelerated vesting in the event of certain terminations within two years of certain change in control transactions.

The awards described above are intended to be the only equity incentive awards made to Chipotle’s executive officers
during 2016, and are in lieu of all other performance share, restricted stock, stock appreciation rights, option or other equity
awards that otherwise could be made to the executive officers during 2016 under the Amended and Restated Chipotle
Mexican Grill, Inc. 2011 Stock Incentive Plan.

Vesting of Previously-Granted Performance SOSARs
As of December 31, 2014, the performance criteria on the second tranche of Performance SOSARs granted in 2012, and on
the first tranche of Performance SOSARs granted in 2013, were satisfied. Accordingly in February 2015 the awards became
vested and exercisable. The performance criteria on these awards was the achievement of cumulative adjusted cash flow
from operations as follows:

AWARD

2012 Performance SOSARs

2013 Performance SOSARs

PERFORMANCE PERIOD

CUM. ADJ. CASH FLOW FROM OPS

1/1/2012 to 12/31/2014

1/1/2013 to 12/31/2014

$ 1.472 billion

$ 1.158 billion

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 51

Executive Officers and Compensation
(continued)

As of December 31, 2015, the performance criteria on the second tranche of Performance SOSARs granted in 2013, and on
the first tranche of Performance SOSARs granted in 2014, were satisfied. Accordingly, following certification of the
achievement of the performance criteria on these awards, the second tranche of the 2013 Performance SOSAR awards and
the first tranche of the 2014 Performance SOSAR awards will vest and become exercisable. The performance criteria on
these awards was the achievement of cumulative adjusted cash flow from operations as follows:

AWARD

2013 Performance SOSARs

2014 Performance SOSARs

PERFORMANCE PERIOD

CUM. ADJ. CASH FLOW FROM OPS

1/1/2013 to 12/31/2015

1/1/2014 to 12/31/2015

$ 1.761 billion

$ 1.729 billion

2013 Performance Share Awards
The end of the third quarter of 2014 represented conclusion of the second year of the three-year performance period for
performance shares awarded in December of 2013. These performance share awards consist of a right to receive a pre-
determined number of shares of our common stock based on our achievement of cumulative adjusted cash flow from
operations over the performance period at a threshold, target or maximum level. These awards are reflected below in the
Outstanding Equity Awards at December 31, 2015 table below.

Executive Stock Ownership Guidelines
Our Board of Directors has adopted stock ownership
guidelines for our executive officers. These guidelines are
intended to ensure that our executive officers retain
ownership of a sufficient amount of Chipotle stock to align
their interests in a meaningful way with those of our
shareholders. Alignment of our employees’ interests with
those of our shareholders is a principal purpose of the
equity component of our compensation program.

The ownership guidelines, reflected as a targeted number
of shares to be owned, are presented below. The guidelines
are reviewed for possible adjustment each year and may be
adjusted by the committee at any time.

OFFICER

Steve Ells

Monty Moran

Jack Hartung

Mark Crumpacker

# OF
SHARES

ACTUAL
OWNERSHIP

31,000

31,000

7,000

3,000

196,802

154,755

30,392

3,000

Shares underlying unvested restricted stock or restricted
stock units count towards satisfaction of the guidelines,
while shares underlying SOSARs (whether vested or
unvested) and unearned performance shares do not count.
Executive officers who do not meet the guidelines are
allowed five years to acquire the requisite number of
shares to comply. All of our executive officers meet the
stock ownership guidelines. We also have adopted a policy
prohibiting our directors and certain employees, including
all of the executive officers, from hedging their Chipotle

stock ownership or pledging their shares of Chipotle stock
as collateral for loans.

Tax And Other Regulatory Considerations

Code Section 162(m)
Section 162(m) of the Internal Revenue Code provides that
compensation of more than $1,000,000 paid to the chief
executive officer or to certain other executive officers of a
public company will not be deductible for federal income
tax purposes unless amounts above $1,000,000 qualify for
one of several exceptions. The committee’s primary
objective in designing executive compensation programs is
to support and encourage the achievement of our
company’s strategic goals and to enhance long-term
shareholder value. For these and other reasons, the
committee has determined that it will not necessarily seek
to limit executive compensation to the amount that will be
fully deductible under Section 162(m).

We have implemented the 2014 Cash Incentive Plan as an
umbrella plan under which AIP bonuses are paid in order to
meet requirements to deduct the amount of the payouts
from our reported income under Section 162(m). Under the
2014 plan, the committee sets maximum bonuses for each
executive officer and other key employees. If the bonus
amount determined under the AIP for participants in the
2014 plan is lower than the maximum bonus set under the
2014 plan, the committee has historically exercised
discretion to pay the lower AIP bonus rather than the
maximum bonus payable under the 2014 plan. In instances
where the committee has determined to pay bonuses in
excess of those determined under the AIP, such additional

52 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

bonuses were paid under the predecessor to the 2014 plan
and, in combination with AIP bonuses, were less than the
maximum bonuses fixed under the plan.

Accounting Rules
Various rules under generally accepted accounting
principles determine the manner in which we account for
equity-based compensation in our financial statements. The
committee may consider the accounting treatment under

Financial Accounting Standards Board Accounting
Standards Codification Topic 718 (FASB Topic 718) of
alternative grant proposals when determining the form and
timing of equity compensation grants to our executive
officers. The accounting treatment of such grants, however,
is not generally determinative of the type, timing, or
amount of any particular grant of equity-based
compensation the committee determines to make.

COMPENSATION COMMITTEE REPORT
The Compensation Committee reviewed and discussed the Compensation Discussion and Analysis included in this Proxy
Statement with management. Based on such review and discussion, the Compensation Committee recommended to the
Board of Directors that the Compensation Discussion and Analysis be included in this Proxy Statement for filing with the
SEC.

The Compensation Committee.

Neil W. Flanzraich, Chairperson
Patrick J. Flynn
Darlene J. Friedman

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 53

Executive Officers and Compensation
(continued)

2015 COMPENSATION TABLES

In reviewing the compensation information included below, it is important to bear in mind that consistent with past practice,
compensation decisions for 2015 were made early in the year. Consequently, the amounts and awards reflected in the
compensation tables below primarily reflect decisions made well before the fourth quarter of 2015 and the difficulties we
experienced in our business during that time.

SUMMARY COMPENSATION TABLE

YEAR

SALARY

STOCK
AWARDS(1)

OPTION
AWARDS(2)

NON-EQUITY
INCENTIVE PLAN
COMPENSATION(3)

ALL OTHER
COMPENSATION(4)

NAME AND
PRINCIPAL POSITION

STEVE ELLS

Chairman and Co-Chief
Executive Officer

MONTY MORAN

Co-Chief Executive
Officer

JACK HARTUNG

Chief Financial Officer

2015

2014

2013

2015

2014

2013

2015

2014

2013

$ 1,526,000

$12,030,036

—

—

$1,400,000

—

$23,698,500

$3,570,000

$1,400,000

$ 7,961,250

$ 12,304,500

$ 3,196,816

$1,308,000

$12,030,036

—

—

$1,200,000

—

$23,698,500

$3,060,000

$1,200,000

$ 7,961,250

$ 12,304,500

$ 2,740,128

$ 745,769

$ 5,052,179

—

—

$ 700,000

—

$ 8,125,200

$ 1,213,800

$ 645,719

$ 3,980,625

$ 4,101,500

$

975,501

MARK CRUMPACKER 2015

$ 532,077

$ 3,608,930

—

—

Chief Creative and
Development Officer

2014

2013

$ 500,000

—

$ 4,062,600

$ 663,000

$ 402,580

$ 3,184,500

$ 1,692,400

$ 506,328

$ 281,858

$ 255,770

$254,305

$ 223,041

$ 194,702

$ 191,176

$ 235,361

$206,842

$ 179,004

$ 141,581

$ 109,591

$ 107,054

TOTAL

$ 13,837,894

$28,924,270

$ 25,116,871

$ 13,561,077

$ 28,153,203

$24,397,054

$ 6,033,309

$ 10,245,842

$ 9,882,349

$ 4,282,588

$

5,335,191

$ 5,892,862

(1) Amounts under “Stock Awards” represent the grant date fair value under FASB Topic 718 of performance shares awarded in 2013 and
2015 and for which vesting was considered probable as of the grant date. See Note 6 to our audited consolidated financial statements
for the year ended December 31, 2015, which are included in our Annual Report on Form 10-K filed with the SEC on February 5, 2016, for
descriptions of the methodologies and assumptions we use to value stock awards and the manner in which we recognize the related
expense pursuant to FASB ASC Topic 718. The grant date fair value of the 2015 awards assuming the highest level of performance were
achieved (which was determined not to be probable as of the grant date) would have been $17,399,032 for Mr. Ells and Mr. Moran;
$7,306,962 for Mr. Hartung; and $5,219,593 for Mr. Crumpacker.

(2) Amounts under “Option Awards” represent the grant date fair value under FASB Topic 718 of SOSARs awarded in the relevant year. See

Note 6 to our audited consolidated financial statements for the year ended December 31, 2015, as referenced in footnote 1, for
descriptions of the methodologies and assumptions we use to value SOSAR awards and the manner in which we recognize the related
expense pursuant to FASB ASC Topic 718.

(3) Amounts under “Non-Equity Incentive Plan Compensation” represent the amounts earned under the AIP for the relevant year, as

described under “Compensation Discussion and Analysis – Discussion of Executive Officer Compensation Decisions – Annual Incentives –
AIP Structure” and “– 2015 AIP Payouts.”

(4) Amounts under “All Other Compensation” for 2015 include the following:

• Matching contributions we made on the executive officers’ behalf to the Chipotle Mexican Grill, Inc. 401(K) plan as well as the

Chipotle Mexican Grill, Inc. Supplemental Deferred Investment Plan, in the aggregate amounts of $205,692 for Mr. Ells, $176,308 for
Mr. Moran, $80,398 for Mr. Hartung, and $48,474 for Mr. Crumpacker. See “Non-Qualified Deferred Compensation for 2015” below
for a description of the Chipotle Mexican Grill, Inc. Supplemental Deferred Investment Plan.

• Company car costs, which include the depreciation expense recognized on company-owned cars or lease payments on leased cars (in
either case less employee payroll deductions), insurance premiums, and maintenance and fuel costs. Company car costs for Mr. Ells
were $60,496, for Mr. Moran were $37,074, for Mr. Hartung were less than $25,000, and for Mr. Crumpacker were $32,028.

• Housing costs, including monthly rent and utilities payments, of $35,392 for Mr. Hartung and $45,274 for Mr. Crumpacker.

• $14,918 for Mr. Ells, $8,906 for Mr. Moran, $63,294 for Mr. Hartung, and $15,071 for Mr. Crumpacker for reimbursement of taxes

payable in connection with taxable perquisites under rules of the Internal Revenue Service.

• Commuting expenses, which include air fare, airport parking and ground transportation relating to travel between home and our

company headquarters, for Mr. Hartung totaling $38,604.

54 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

GRANTS OF PLAN-BASED AWARDS IN 2015

ESTIMATED POSSIBLE PAYOUTS
UNDER NON-EQUITY INCENTIVE
PLAN AWARDS(1)

ESTIMATED POSSIBLE PAYOUTS
UNDER EQUITY INCENTIVE
PLAN AWARDS(2)

GRANT
DATE

AWARD
DESCRIPTION

THRESHOLD
($)

TARGET
($)

MAXIMUM
($)

THRESHOLD
(# shares)

TARGET
(# shares)

MAXIMUM
(# shares)

GRANT DATE
FAIR VALUE
OF STOCK
AWARDS(3)

n/a

AIP

$0

$1,925,000 $3,927,000

2/20/15 Performance Shares

7,444

14,887

29,774

$12,030,036

n/a

AIP

$0

$1,650,000 $3,366,000

2/20/15 Performance Shares

7,444

14,887

29,774

$12,030,036

n/a

AIP

$0

$ 637,500 $ 1,300,500

2/20/15 Performance Shares

3,126

6,252

12,504

$ 5,052,179

NAME

STEVE ELLS

MONTY MORAN

JACK HARTUNG

MARK
CRUMPACKER

n/a

AIP

$0

$ 347,750 $ 709,410

2/20/15 Performance Shares

2,233

4,466

8,932

$ 3,608,930

(1) Each executive officer was entitled to a cash award to be paid under our 2014 Cash Incentive Plan, although as a matter of practice the
Compensation Committee exercises discretion to pay each executive officer a lesser amount determined under the AIP as described
under “Compensation Discussion and Analysis – Components of Compensation – Annual Incentives.” Amounts under Threshold reflect
that no payouts would be paid under the AIP if achievement against company targets under the AIP were sufficiently below target.
Amounts under Target reflect the target AIP bonus, which would have been paid to the executive officer if each of the company
performance factor, team performance factor and individual performance factor under the AIP had been set at 100 percent. Amounts
under Maximum reflect the AIP bonus which would have been payable had each of the company performance factor, team performance
factor and individual performance factor been at the maximum level. Actual AIP bonuses paid are reflected in the “Non-Equity Incentive
Plan Compensation” column of the table labeled Summary Compensation Table above.

(2) The Performance Share awards are denominated in shares of common stock, and were granted under the Chipotle Mexican Grill, Inc.
2011 Stock Incentive Plan, as amended and restated. See “Terms of 2015 Equity-Based Awards” below for a description of the vesting
terms for the Performance Shares granted during 2015. See Note 6 to our audited consolidated financial statements for the year ended
December 31, 2015, which are included in our Annual Report on Form 10-K filed with the SEC on February 5, 2016, for descriptions of the
methodologies and assumptions we used to value Performance Share awards pursuant to FASB Topic 718. The grant date fair value of
Performance Share awards is included in the “Stock Awards” column of the Summary Compensation Table above for each executive
officer for 2015.

(3) See footnote (1) to the Summary Compensation Table above.

Terms of 2015 Performance Share Awards
Vesting and payout of the Performance Share awards made in 2015 will be based on Chipotle’s relative performance versus
our restaurant industry peer group in revenue growth, net income growth, and total shareholder return, with each
performance measure to be weighted equally. The awards will pay out at the target number of shares set forth in the Grants
of Plan-Based Awards for 2015 table, above, if our relative achievement versus the peer group, averaged across the three
performance measures, is at the 65th percentile; will pay out at two times the target number of shares set forth in the table
if our averaged relative percentile achievement versus the peer group is at or above the 90th percentile; and will pay out at
one-half the target number of shares set forth below if our averaged relative percentile achievement versus the peer group
is at the 35th percentile. Payout for achievement in between the 35th and 65th, and between the 65th and 90th,
percentiles will be interpolated linearly between the threshold and target payout levels or target and maximum payout
levels, as applicable. Averaged relative achievement versus the peer group below the 35th percentile will result in expiration
of the awards with no payout. Performance will be calculated over the three year period beginning January 1, 2015 and
ending December 31, 2017. Vesting and payout of each award is subject to the recipient’s continued employment through
the vesting date, subject to the potential pro-rata payout to the recipient or his estate in the event of termination due to
death, disability or retirement, and to potential accelerated vesting in the event of certain terminations within two years of
certain change in control transactions, as described in the footnotes to the Equity Award Vesting table appearing below

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 55

Executive Officers and Compensation
(continued)

under “Potential Payments Upon Termination or Change-in-Control.” We filed the form of Performance Share Agreements
for these grants as an exhibit to our Quarterly Report on Form 10-Q filed with the SEC on April 22, 2015.

OUTSTANDING EQUITY AWARDS AT DECEMBER 31, 2015

OPTION AWARDS

STOCK AWARDS

NAME

STEVE ELLS

MONTY MORAN

JACK HARTUNG

MARK CRUMPACKER

NUMBER OF
SECURITIES
UNDERLYING
UNEXERCISED
OPTIONS
EXERCISABLE

NUMBER OF
SECURITIES
UNDERLYING
UNEXERCISED
OPTIONS
UNEXERCISABLE

OPTION
EXERCISE
PRICE

OPTION
EXPIRATION
DATE

—

—

—

—

40,000

60,000

37,500

37,500

—

—

12,500

12,500

—

—

—

—

—

—

—

37,500(1)

37,500(2)

87,500(3)

87,500(4)

—

—

37,500(1)

37,500(2)

87,500(3)

87,500(4)

12,500(1)

12,500(2)

30,000(3)

30,000(4)

4,000(1)

4,000(2)

2,000(5)

15,000(3)

15,000(4)

$ 318.45

$ 318.45

$543.20

$543.20

$ 371.63

$ 371.63

$ 318.45

$ 318.45

$543.20

$543.20

$ 318.45

$ 318.45

$543.20

$543.20

$ 318.45

$ 318.45

$365.80

$543.20

$543.20

2/7/2020

2/7/2020

2/3/2021

2/3/2021

2/6/2019

2/6/2019

2/7/2020

2/7/2020

2/3/2021

2/3/2021

2/7/2020

2/7/2020

2/3/2021

2/3/2021

2/7/2020

2/7/2020

6/8/2020

2/3/2021

2/3/2021

EQUITY INCENTIVE
PLAN AWARDS:
NUMBER OF
UNEARNED
SHARES, UNITS
OR OTHER RIGHTS
THAT HAVE NOT
VESTED

EQUITY INCENTIVE
PLAN AWARDS:
MARKET OR
PAYOUT VALUE
OF UNEARNED
SHARES, UNITS
OR OTHER RIGHTS
THAT HAVE NOT
VESTED

5,000(6)

7,444(8)

$2,399,250(7)

$3,572,003(7)

5,000(6)

7,444(8)

$2,399,250(7)

$3,572,003(7)

2,500(6)

3,126(8)

$ 1,199,625(7)

$ 1,500,011(7)

2,000(6)

2,233(8)

$ 959,700(7)

$ 1,071,505(7)

(1) These SOSARs, which were subject to time-based vesting only, vested in full on February 7, 2016.
(2) Vesting of these Performance SOSARs, is contingent upon our achievement of stated levels of cumulative adjusted cash flow from

operations prior to the fifth fiscal year-end following the award date, with vesting to occur upon certification of the satisfaction of the
performance criteria by the Compensation Committee and no earlier than expiration of the time-based vesting requirement on
February 7, 2016. The performance criteria for these awards were satisfied as of December 31, 2015, and accordingly, following
February 7, 2016, vesting is subject only to certification by the Compensation Committee of achievement of the performance criteria.
Vesting of these Performance SOSARs may accelerate as described in the footnotes to the table below under “Potential Payments Upon
Termination or Change-in-Control.”

(3) These SOSARs are subject to time-based vesting; one-half of the awards vested on February 3, 2016.
(4) Vesting of these Performance SOSARs is contingent upon our achievement of stated levels of cumulative adjusted cash flow from

operations prior to the fourth and fifth fiscal year-ends following the award date with vesting to occur no sooner than February 3, 2016
and 2017 (with half of each Performance SOSAR subject to each such time-based vesting date). The performance criteria for the first
tranche of these awards were satisfied as of December 31, 2015, and accordingly, following February 3, 2016, vesting of one-half of the
awards is subject only to certification by the Compensation Committee of achievement of the performance criteria. Vesting of these
Performance SOSARs may accelerate as described in the footnotes to the table below under “Potential Payments Upon Termination or
Change-in-Control.”

(5) These SOSARs will vest on June 8, 2016, subject to potential accelerated vesting as described in the footnotes to the table below under

“Potential Payments Upon Termination or Change-in-Control.”

(6) Represents shares issuable under 2013 performance share awards, assuming achievement at the threshold level of cumulative adjusted
cash flow from operations, subject to certain adjustments for stock-based compensation expense and for one-time or unusual items,
through September 30, 2016.

(7) Based on the closing stock price of our common stock on December 31, 2015 of $479.85 per share.
(8) Represents shares issuable under 2015 performance share awards, assuming achievement at the threshold level. The performance

terms for the 2015 performance share awards are described above under “—Terms of 2015 Performance Share Awards.”

56 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

OPTION EXERCISES AND STOCK VESTED IN 2015
The following table provides summary information about SOSARs exercised by our executive officers during 2015. No full-
value shares of stock vested during 2015.

NAME

Steve Ells

Monty Moran

Jack Hartung

Mark Crumpacker

OPTION AWARDS

NUMBER OF
SHARES
ACQUIRED
ON
EXERCISE

150,000

270,000

75,000

18,000

VALUE REALIZED
ON EXERCISE(1)

$ 46,594,735

$107,808,576

$ 27,544,397

$

5,330,771

(1) Based on the amount by which the price of our common stock used to compute the exercise proceeds exceeded the base price of the

SOSARs.

NON-QUALIFIED DEFERRED COMPENSATION
FOR 2015
The Chipotle Mexican Grill, Inc. Supplemental Deferred
Investment Plan permits eligible management employees
who elect to participate in the plan, including our executive
officers, to make contributions to deferral accounts once
the participant has maximized his or her contributions to
our 401(k) plan. Contributions are made on the participant’s
behalf through payroll deductions from 1 percent to 50
percent of the participant’s monthly base compensation,
which are credited to the participant’s “Supplemental
Account,” and from 1 percent to 100 percent of awards
under the AIP, which are credited to the participant’s
“Deferred Bonus Account.” We also match contributions at
the rate of 100 percent on the first 3 percent of
compensation contributed and 50 percent on the next 2
percent of compensation contributed. Amounts contributed
to a participant’s deferral accounts are not subject to
federal income tax at the time of contribution. Amounts
credited to a participant’s deferral accounts fluctuate in
value to track a variety of available investment choices
selected by the participant (which may be changed by the
participant at any time), and are fully vested at all times
following contribution.

Participants may elect to receive distribution of amounts
credited to either or both of the participant’s Supplemental
Account or Deferred Bonus Account, in either (1) a lump
sum amount paid from two to six years following the end of
the year in which the deferral is made, subject to a one-
time opportunity to postpone such lump sum distribution,
or (2) a lump sum or installment distribution following
termination of the participant’s service with us, with
installment payments made in accordance with the
participant’s election on a monthly, quarterly or annual
basis over a period of up to 15 years following termination,
subject to a one-time opportunity to change such
distribution election within certain limitations. Distributions
in respect of one or both of a participant’s deferral
accounts are subject to federal income tax as ordinary
income in the year the distribution is made.

Amounts credited to participants’ deferral accounts are
unsecured general obligations of ours to pay the value of
the accounts to the participants at times determined under
the plan.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 57

Executive Officers and Compensation
(continued)

The table below presents contributions by each executive officer, and our matching contributions, to the Supplemental
Deferred Investment Plan during 2015, as well as each executive officer’s earnings under the plan and ending balances in
the plan on December 31, 2015.

NAME

Steve Ells

Monty Moran

Jack Hartung

Mark Crumpacker

EXECUTIVE
CONTRIBUTIONS
IN LAST FY(1)

REGISTRANT
CONTRIBUTIONS
IN LAST FY(2)

$243,865

$497,835

$ 967,515

$ 78,835

$195,092

$165,708

$ 78,244

$ 37,874

AGGREGATE
EARNINGS/
(LOSSES)
IN LAST FY(3)

($ 13,574)

($93,566)

($ 11,486)

($ 5,083)

AGGREGATE
WITHDRAWALS/
DISTRIBUTIONS

$334,701

—

—

$ 73,856

AGGREGATE
BALANCE
AT LAST
FYE(4)

$ 1,476,761

$3,319,889

$5,741,288

$ 270,264

(1) These amounts are reported in the Summary Compensation Table as part of each executive’s “Salary” and “Non-Equity Incentive Plan

Compensation” for 2015.

(2) These amounts are reported in the Summary Compensation Table as part of each executive’s “All Other Compensation” for 2015.
(3) These amounts are not reported as compensation in the Summary Compensation Table because none of the earnings are “above

market” as defined in SEC rules.

(4) These amounts include amounts previously reported in the Summary Compensation Table as “Salary,” “Non-Equity Incentive Plan

Compensation” or “All Other Compensation” for years prior to 2015 (ignoring for purposes of this footnote any investment losses on
balances in the plan and any withdrawals/distributions), in the following aggregate amounts: $1,899,712 for Mr. Ells, $2,471,015 for
Mr. Moran, $4,183,180 for Mr. Hartung, and $201,903 for Mr. Crumpacker.

McDonald’s Excess Non-Qualified Plan and
Non-Qualified Supplemental Plan
Prior to our separation from McDonald’s in October 2006,
our executive officers and other key employees were
permitted to participate in non-qualified deferred
compensation plans maintained by McDonald’s. These plans
provided substantially similar benefits to participants as
our Supplemental Deferred Investment Plan, except that
the investment and distribution options in the McDonald’s

plans are different than those in our plan. Effective with our
separation from McDonald’s, our employees’ service with
McDonald’s was deemed to have terminated, and the
balances in these plans were distributed in accordance with
each participant’s distribution elections. Our employees are
no longer permitted to contribute to these plans, but the
balances remaining in the plans in respect of our executive
officers are attributable in part to service as one of our
employees.

The table below presents, for Mr. Hartung, our only executive officer with a balance remaining in any McDonald’s non-
qualified deferred compensation plan, his aggregate earnings under and aggregate withdrawals from the McDonald’s plans
during 2015, as well as his aggregate ending balance in the plans as of December 31, 2015.

NAME

Jack Hartung

EXECUTIVE
CONTRIBUTIONS
IN LAST FY

REGISTRANT
CONTRIBUTIONS
IN LAST FY

AGGREGATE
EARNINGS
IN LAST FY(1)

AGGREGATE
WITHDRAWALS/
DISTRIBUTIONS

AGGREGATE
BALANCE
AT LAST
FYE(2)

—

—

$11,848

$372,984

$378,628

(1) This amount is not reported as compensation in the Summary Compensation Table because none of the earnings are “above market” as

defined in SEC rules.

(2) This amount includes amounts previously reported in the Summary Compensation Table as “Salary” or “All Other Compensation” for

2006 (ignoring for purposes of this footnote any investment losses on balances in the plans), in the amounts of $140,647.

58 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE-IN-CONTROL
We have not entered into written employment, change-in-control, severance or similar agreements with any of our
employees, including our executive officers. Accordingly, we do not have any written agreements requiring that we make
post-employment severance payments to the executive officers in the event their employment terminates. In addition,
payouts under the AIP are conditioned on the employee being employed as of the payout date. We have in the past paid
severance to executives or other key employees who have left us, and we may negotiate individual severance arrangements
with any executive officer whose employment with us terminates in the future, depending on the circumstances of the
executive’s termination.

The terms of the equity-based awards made to our executive officers do provide for post-employment benefits in certain
circumstances. The table below reflects the dollar value, based on the closing price of our common stock on December 31,
2015, of the value of each listed type of equity award that was not vested on December 31, 2015 and on which vesting would
have been accelerated had the executive’s employment terminated, for the reasons identified in the table, as of
December 31, 2015.

Potential Amounts Realizable Upon Termination Under Equity Awards

NAME

STEVE ELLS

SOSARs(5)

Performance Shares

Total

MONTY MORAN

SOSARs(5)

Performance Shares

Total

JACK HARTUNG

SOSARs(5)

Performance Shares

Total

MARK CRUMPACKER

SOSARs(5)

Performance Shares

Total

INVOLUNTARY
TERMINATION(1)

VOLUNTARY
RESIGNATION(1)

RETIREMENT(2)

QUALIFYING
TERMINATION
FOLLOWING CHANGE
IN CONTROL(3)

DEATH/
DISABILITY(4)

–

–

$0

–

–

$0

–

–

$0

–

–

$0

–

–

$0

–

–

$0

–

–

$0

–

–

$0

$12,105,000

$ 5,640,622

$17,745,622

N/A

N/A

N/A

$4,035,000

$ 2,648,515

$ 6,683,515

N/A

N/A

N/A

$ 12,105,000

$ 11,942,027

$24,047,027

$ 12,105,000

$ 11,942,027

$24,047,027

$ 4,035,000

$ 5,399,272

$ 9,434,272

$ 1,519,300

$ 4,062,410

$ 5,581,710

$12,105,000

$ 5,640,622

$17,745,622

$12,105,000

$ 5,640,622

$17,745,622

$4,035,000

$ 2,648,515

$ 6,683,515

$ 1,519,300

$ 2,041,587

$ 3,560,887

(1) Assumes the absence of a change in control as described in further detail in footnote 3 below.
(2) Certain outstanding equity awards provide that the holder is eligible for retirement when the employee reaches a combined age and
years-of-service with us (and with McDonald’s Corporation unless there was a break in service prior to joining us from McDonald’s) of
70. Of the executive officers, Mr. Ells and Mr. Hartung were eligible for retirement as of December 31, 2015.
In the event the employment of a holder of SOSARs terminates as a result of the holder’s retirement, provided we receive six months’
prior written notice of the retirement and the holder executes an agreement not to engage in any competitive activity with us for a
period of at least two years following retirement, service-based vesting conditions on the SOSARs are deemed satisfied immediately. In
such event, SOSARs subject to performance conditions remain outstanding and subject to vesting based on achievement of the
performance conditions, and SOSARs without performance conditions are immediately vested. All such SOSARs remain outstanding and
exercisable (following vesting) for the original duration of the SOSAR. The amounts reflected in the table as realizable upon retirement
in respect of SOSARs reflects amounts attributable to the portion of SOSARs granted in 2013 and 2014 subject to performance
conditions for which the performance conditions were satisfied as of December 31, 2015, notwithstanding that the Compensation
Committee had not yet certified the satisfaction of the performance conditions as of that date as is required for the awards to vest, but
does not reflect any amounts in respect of performance SOSARs for which the performance conditions were not yet satisfied as of
December 31, 2015, due to the ongoing vesting conditions that would be in effect at the time of the holder’s retirement.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 59

Executive Officers and Compensation
(continued)

In the event the employment with us of a holder of performance shares terminates as a result of the holder’s retirement, the
performance shares will be paid out on the payout date, with the number of shares issuable to be based on actual performance over the
performance period and pro-rated in an amount equal to the period of the holder’s service with us following the grant of the award as a
percentage of the time period from the grant of the award until the end of the performance period. The amounts reflected in the table
as realizable in respect of the performance shares in connection with retirement assume that the performance shares actually paid out
at target. These amounts would not be realizable until following completion of the applicable performance periods for each award.

(3) The award agreements for SOSARs provide that in the event of a change in control under our Amended and Restated 2011 Stock

Incentive Plan, unless the SOSARs are replaced with an award meeting the criteria described below under “–Equity Award Vesting Upon
Change in Control,” the SOSARs immediately vest. One of the provisions required to be included in a replacement award in order to
avoid vesting of the SOSARs immediately upon occurrence of a change in control is that the replacement award must provide that if the
employment of the holder is terminated without cause or by the holder for good reason, in each case as defined in the plan, the award
will vest.

A change in control would generally be deemed to occur under the plan in the event any person or group acquires shares of our
common stock representing greater than 25 percent of the combined voting power of our outstanding common stock, or in the event
our current directors, or persons we nominate to replace current directors, do not constitute at least a majority of our Board, or in the
event of certain mergers, liquidations, or sales of substantially all of our assets by us.

The award agreement for our outstanding performance shares provides that in the event of a change in control under the plan that also
constitutes a “change in the ownership or effective control of a corporation, or a change in the ownership of a substantial portion of the
assets of a corporation” under applicable U.S. Treasury Regulations, the performance shares remain outstanding and vesting will
accelerate (with payout at target level performance) in the event the employment of the holder is terminated without cause or by the
holder for good reason within two years following the change in control. In the event of a change in control under the plan that also
constitutes a “change in the ownership of a corporation” or a “change in the ownership of a substantial portion of a corporation’s
assets” under applicable U.S. Treasury Regulations, unless the performance shares are replaced with an award meeting the criteria
described below under “– Equity Award Vesting Upon Change in Control,” the performance shares immediately vest at target level
performance. One of the provisions required to be included in a replacement award in order to avoid vesting of the performance shares
immediately upon occurrence of such a change in control is that the replacement award must provide that if the employment of the
holder is terminated without cause or due to death or disability of the holder, or by the holder for good reason, in each case as defined
in our Amended and Restated 2011 Stock Incentive Plan, the award will vest.

(4) In the event the employment with us of a holder of SOSARs subject to performance conditions terminates as a result of the holder’s
death or disability, service-based vesting conditions on such SOSARs are deemed satisfied immediately. In such event, the SOSARs
remain outstanding and subject to vesting based on achievement of the performance conditions, with vesting to be prorated for the
time period of the holder’s service prior to death and disability as a proportion of the period from the grant date to the satisfaction of
the performance condition. The amounts reflected in the table as realizable upon death or disability in respect of SOSARs reflects
amounts attributable to the portion of SOSARs granted in 2013 and 2014 subject to performance conditions for which the performance
conditions were satisfied as of December 31, 2015, notwithstanding that the Compensation Committee had not yet certified the
satisfaction of the performance conditions as of that date as is required for the awards to vest, but does not reflect any amounts in
respect of performance SOSARs for which the performance conditions were not yet satisfied as of December 31, 2015, due to the
ongoing vesting conditions that would be in effect at the time of the holder’s death or disability.

In the event the employment with us of a holder of performance shares terminates as a result of the holder’s death or disability, the
performance shares will be paid out on the payout date, with the number of shares issuable to be based on actual performance over the
performance period and pro-rated in an amount equal to the period of the holder’s service with us following the grant of the award as a
percentage of the time period from the grant of the award until the end of the performance period. The amounts reflected in the table
as realizable in respect of the performance shares as a result of the death or disability of each executive officer assumes that the
performance shares actually paid out at target. These amounts would not be realizable until following completion of the performance
period.

(5) The dollar values reflected in the table are based on the excess of the closing price of our common stock on December 31, 2015 over the

exercise price of the applicable SOSARs.

60 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Executive Officers and Compensation
(continued)

Equity Award Vesting Upon Change in Control
Generally, our outstanding unvested equity awards do not
vest automatically in the event of a change in control. In
addition to the provisions described above relating to
equity-based awards for which vesting may accelerate in
connection with a termination of the holder’s employment
following certain changes in control of Chipotle, however,
our outstanding SOSARs and performance shares have
provisions providing for acceleration of vesting in
connection with certain changes in control in some
circumstances, as described in more detail below.

SOSARs
The award agreement for outstanding SOSARs provides
that in the event of a change in control under our Amended
and Restated 2011 Stock Incentive Plan, any unvested
SOSARs will automatically vest as of the date of the change
in control, unless the SOSARs are replaced with an award
meeting the following criteria:

• the replacement award must be denominated in

securities listed on a national securities exchange;

• the replacement award must have a value equal to the

SOSARs being replaced, including an aggregate exercise
price equal to the aggregate exercise price of such
SOSARs, an aggregate spread equal to the aggregate
spread of such SOSARs as determined immediately
prior to the relevant change in control, and a ratio of
exercise price to the fair market value of the securities
subject to such replacement award that is equal to the
ratio of exercise price of such SOSARs to the price of
our common stock at the time of the change in control;

• the vesting date(s) of the replacement award must be
the same as the vesting date(s) of the performance-
contingent restricted stock, subject to full acceleration
of vesting of the replacement award in the event that
the holder’s employment is terminated by the surviving
or successor entity without cause or by the holder for
good reason, in each case as defined in the plan; and

• the replacement award must provide for immediate
vesting upon any transaction with respect to the
surviving or successor entity (or parent or subsidiary
company thereof) of substantially similar character to a
change in control as defined in the plan, or upon the
securities constituting such replacement award ceasing
to be listed on a national securities exchange.

In the event of a change in control under the plan as of
December 31, 2015, if SOSARs outstanding on that date
were not replaced with replacement awards meeting the
criteria specified above, the executive officers as of that

date would have had vesting accelerated on awards with
the following dollar values:

EXECUTIVE OFFICER

VALUE OF VESTED AWARD

Steve Ells

Monty Moran

Jack Hartung

Mark Crumpacker

$12,105,000

$12,105,000

$4,035,000

$ 1,519,300

Performance Shares
The award agreement for our outstanding performance
share awards provides that in the event of a change in
control under our Amended and Restated 2011 Stock
Incentive Plan that also constitutes a “change in the
ownership or effective control of a corporation, or a change
in the ownership of a substantial portion of the assets of a
corporation” under applicable U.S. Treasury Regulations,
the performance share awards remain outstanding and
vesting will only accelerate in the event the employment of
the holder is terminated without cause or by the holder for
good reason within two years following the change in
control.

In the event of a change in control under the plan that also
constitutes a “change in the ownership of a corporation” or
a “change in the ownership of a substantial portion of a
corporation’s assets” under applicable U.S. Treasury
Regulations, the performance share awards immediately
vest at target unless they are replaced with an award
meeting the following criteria:

• the replacement award must consist of securities listed

on a national securities exchange;

• the replacement award must have a value equal to the

value of the unvested performance share award
assuming the target level of performance, calculated as
if each unvested share were exchanged for the
consideration (including all stock, other securities or
assets, including cash) payable for one share of
common stock in the change in control transaction;

• the vesting date of the replacement award must be
September 30, 2016 (for the performance shares
granted in 2013) or December 31, 2016 (for the
performance shares granted in 2015, unless the date of
such change in control is after December 31, 2016, in
which case the vesting of such replacement award must
be December 31, 2017), subject to full acceleration of
vesting of the replacement award in the event that the
holder’s employment is terminated by the surviving or
successor entity without cause or by the holder for
good reason, in each case as defined in the plan, or the

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 61

Executive Officers and Compensation
(continued)

SECTION 16(a) BENEFICIAL OWNERSHIP
REPORTING COMPLIANCE
Section 16(a) of the Securities Exchange Act of 1934
requires our officers and directors and holders of greater
than 10 percent of our outstanding common stock to file
initial reports of their ownership of our equity securities
and reports of changes in ownership with the SEC. Based
solely on a review of the copies of such reports furnished to
us and written representations from our officers and
directors, we believe that all Section 16(a) filing
requirements were complied with on a timely basis in 2015,
except that one Form 4 filed on behalf of Steve Ells to
report a single sale transaction under a Rule 10b5-1 trading
plan was filed late due to a brokerage firm’s error in
transmitting confirmation of the transaction.

holder’s employment terminates due to the holder’s
medically diagnosed permanent physical or mental
inability to perform his or her job duties; and

• the replacement award must provide for immediate
vesting upon any transaction with respect to the
surviving or successor entity (or parent or subsidiary
company thereof) of substantially similar character to a
change in control as defined in the plan, or the
securities constituting such replacement award ceasing
to be listed on a national securities exchange.

In the event of such a change in control under the plan as
of December 31, 2015, if the outstanding performance share
awards were not replaced with a replacement award
meeting the criteria specified above, the executive officers
as of that date would have had vesting accelerated on
awards with the following dollar values:

EXECUTIVE OFFICER

VALUE OF VESTED AWARD

Steve Ells

Monty Moran

Jack Hartung

Mark Crumpacker

$11,942,027

$11,942,027

$ 5,399,272

$ 4,062,410

62 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Certain Relationships and Related
Party Transactions

Registration Rights
Prior to our initial public offering, certain of our current
shareholders, including Steve Ells, our Chairman and Co-
Chief Executive Officer, Monty Moran, our Co-Chief
Executive Officer and member of our Board of Directors,
and Albert S. Baldocchi and Darlene J. Friedman, members
of our Board, entered into a registration rights agreement
with us relating to shares of common stock they held at the
time the agreement was executed. Under the agreement,
these directors are entitled to piggyback registration rights
with respect to registration statements we file under the
Securities Act of 1933, as amended, subject to customary
restrictions and pro rata reductions in the number of
shares to be sold in an offering. We would be responsible
for the expenses of any such registration.

Director and Officer Indemnification
We have entered into agreements to indemnify our
directors and executive officers, in addition to the
indemnification provided for in our certificate of
incorporation and bylaws. These agreements, among other
things, provide for indemnification of our directors and
executive officers for certain expenses (including
attorneys’ fees), judgments, fines and settlement amounts
incurred by any such person in any action or proceeding,
including any action by or in the right of our company,
arising out of such person’s services as a director or
executive officer of ours, any subsidiary of ours or any
other company or enterprise to which the person provided
services at our request. We believe that these provisions
and agreements are necessary to attract and retain
qualified persons as directors and executive officers.

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 63

Other Business and Miscellaneous

The Board and our management do not know of any other
matters to be presented at the annual meeting. If other
matters do properly come before the annual meeting, it is
intended that the persons named in the accompanying
proxy vote the proxy in accordance with their best
judgment on such matters.

SHAREHOLDER PROPOSALS AND
NOMINATIONS FOR 2017 ANNUAL
MEETING
Inclusion of Proposals in Our Proxy
Statement and Proxy Card under the SEC’s
Rules
Any proposal of a shareholder intended to be included in
our proxy statement and form of proxy/voting instruction
card for the 2017 annual meeting of shareholders pursuant
to SEC Rule 14a-8 must be received by us no later than
November 24, 2016, unless the date of our 2017 annual
meeting is more than 30 days before or after May 11, 2017,
in which case the proposal must be received a reasonable
time before we begin to print and send our proxy materials.
All proposals must be addressed to Chipotle Mexican Grill,
Inc., 1401 Wynkoop Street, Suite 500, Denver, CO 80202,
Attn: Corporate Secretary.

Bylaw Requirements for Shareholder
Submission of Nominations and Proposals
A shareholder nomination of a person for election to our
Board of Directors or a proposal for consideration at our
2017 annual meeting must be submitted in accordance with
the advance notice procedures and other requirements set
forth in Article II of our bylaws. These requirements are
separate from, and in addition to, the requirements
discussed above to have the shareholder nomination or
other proposals included in our proxy statement and form
of proxy/voting instruction card pursuant to the SEC’s
rules. Our bylaws require that the proposal or nomination
must be received by our corporate Secretary at the above
address no earlier than the close of business on January 11,
2017, and no later than the close of business on
February 10, 2017, unless the date of the 2017 annual
meeting is more than 30 days before or 60 days after
May 11, 2017. If the date of the 2017 annual meeting is more
than 30 days before or 60 days after May 11, 2017, we must
receive the proposal or nomination no earlier than the 120th
day before the meeting date and no later than the 90th day

before the meeting date, or if the date of the meeting is
announced less than 100 days prior to the meeting date, no
later than the tenth day following the day on which public
disclosure of the date of the 2017 annual meeting is made.

AVAILABILITY OF SEC FILINGS,
CORPORATE GOVERNANCE
GUIDELINES, CODE OF CONDUCT,
CODES OF ETHICS AND COMMITTEE
CHARTERS

Copies of our Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q and Current Reports on Form 8-K
and all amendments to those reports filed with the SEC, our
Code of Conduct, Codes of Ethics, Corporate Governance
Guidelines, the charters of the Audit Committee, the
Compensation Committee and the Nominating and
Corporate Governance Committee, and any reports of
beneficial ownership of our common stock filed by
executive officers, directors and beneficial owners of more
than 10 percent of the outstanding shares of either class of
our common stock are posted on and may be obtained on
the Investors page of our website at www.chipotle.com
without charge, or may be requested (exclusive of exhibits),
at no cost by mail to Chipotle Mexican Grill, Inc., 1401
Wynkoop Street, Suite 500, Denver, CO 80202, Attn:
Corporate Secretary.

DELIVERY OF MATERIALS TO
SHAREHOLDERS WITH SHARED
ADDRESSES

Beneficial holders who own their shares through a broker,
bank or other nominee and who share an address with
another such beneficial owner are only being sent one
Notice of Internet Availability of Proxy Materials or set of
proxy materials, unless such holders have provided
contrary instructions. If you wish to receive a separate
copy of these materials or if you are receiving multiple
copies and would like to receive a single copy, please
contact Chipotle investor relations by phone at (303) 605-
1042, by writing to Investor Relations, Chipotle Mexican
Grill, Inc., 1401 Wynkoop Street, Suite 500, Denver,
Colorado, or by email to ir@chipotle.com. We will promptly
deliver a separate copy of the proxy materials upon written
or oral request.

64 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT

Other Business and Miscellaneous
(continued)

MISCELLANEOUS

If you request physical delivery of these proxy materials, we will mail along with the proxy materials our 2015 Annual
Report, including our Annual Report on Form 10-K for fiscal year 2015 (and the financial statements included in that report)
as filed with the SEC; however, it is not intended that the Annual Report on Form 10-K be a part of the proxy statement or a
solicitation of proxies.

You are respectfully urged to enter your vote instruction via the Internet as explained on the Notice of Internet Availability
of Proxy Materials that was mailed to you, or if you are a holder of record and have received a proxy card, via telephone as
explained on the proxy card. We will appreciate your prompt response.

By order of the Board of Directors

/s/ Monty Moran
Co-Chief Executive Officer, Secretary and Director

March 24, 2016

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS AND 2016 PROXY STATEMENT 65

[THIS PAGE INTENTIONALLY LEFT BLANK]

Appendix A

Appendix A-Proposed Certificate of Amendment to Certificate of Incorporation

CERTIFICATE OF AMENDMENT
OF
AMENDED AND RESTATED CERTIFICATE OF INCORPORATION
OF
CHIPOTLE MEXICAN GRILL, INC.

Pursuant to Section 242
of the General Corporation Law of the State of Delaware

Chipotle Mexican Grill, Inc., a corporation duly organized and existing under the General Corporation Law of the State

of Delaware (the “Corporation”), does hereby certify that:

1. The Amended and Restated Certificate of Incorporation of the Corporation, as amended, is hereby amended by

deleting, in its entirety, Section XI thereof.

The foregoing amendment was duly adopted in accordance with the provisions of Section 242 of the General

Corporation Law of the State of Delaware.

IN WITNESS WHEREOF, Chipotle Mexican Grill, Inc. has caused this Certificate to be executed by its duly authorized

officer on this

day of

, 2016.

CHIPOTLE MEXICAN GRILL, INC.

By:
Name:
Office:

APPENDIX A TO 2016 PROXY STATEMENT A-1

[THIS PAGE INTENTIONALLY LEFT BLANK]

Appendix B

Appendix B—Proposed Amendment to Bylaws

If Proposal 5 is approved by shareholders, Sections 9 through 12 of Article II of the Company’s Bylaws will be
amended and restated as set forth below. Proposed additions are indicated by double underline.

Section 9. Notice of Shareholder Business and Nominations.

(a) Annual Meetings of Shareholders.

(i) Except as provided in Section 12 of this Bylaw, Nnominations of persons for election to the Board of
Directors and the proposal of other business to be considered by the shareholders may be made at an annual
meeting of shareholders (A) pursuant to the notice of meeting given by or at the direction of the Board of
Directors, (B) by or at the direction of the Board of Directors, or (C) by any shareholder of the Corporation who:
(1) was a shareholder of record at the time of giving of notice provided for in this Bylaw and at the time of the
annual meeting, (2) is entitled to vote at the meeting, and (3) complies with the notice procedures set forth in this
Bylaw as to such business or nomination. Clause (C) or Section 12 of this Bylaw shall be the exclusive means for a
shareholder to make nominations or submit other business (other than matters properly brought under Rule 14a-8
under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) and included in the Corporation’s
notice of meeting) before an annual meeting of shareholders. Only persons who are nominated in accordance with
Section 9(a) or Section12 of this Bylaw will be eligible for election at an annual meeting of shareholders as
Directors of the Corporation.

(ii) Without qualification, for any nominations or any other business to be properly brought before an annual

meeting by a shareholder pursuant to Section 9-(a)(i)(C) or Section 12 of this Bylaw, the shareholder must have
given timely notice thereof in writing to the Secretary and such other business must otherwise be a proper matter
for shareholder action. To be timely, a shareholder’s notice shall be delivered to the Secretary at the principal
executive offices of the Corporation not earlier than the close of business on the 120th day and not later than the
close of business on the 90th day prior to the first anniversary of the preceding year’s annual meeting; provided,
however, that in the event that the date of the annual meeting is more than 30 days before or more than 60 days
after such anniversary date, notice by the shareholder to be timely must be so delivered not earlier than the close
of business on the 120th day prior to the date of such annual meeting and not later than the close of business on
the later of the 90th day prior to the date of such annual meeting or, if the first public announcement of the date
of such annual meeting is less than 100 days prior to the date of such annual meeting, the 10th day following the
day on which public announcement of the date of such meeting is first made by the Corporation. In no event shall
any adjournment or postponement of an annual meeting or the announcement thereof commence a new time
period for the giving of a shareholder’s notice as described above. To be in proper form, a shareholder’s notice
(whether given pursuant to this Section 9(a)(ii), or Section 9(b) or Section 12) to the Secretary must: (A) set forth,
as to the shareholder giving the notice and the beneficial owner, if any, on whose behalf the nomination or
proposal is made (1) the name and address of such shareholder, as they appear on the Corporation’s books, and of
such beneficial owner, if any, (2) (x) the class or series and number of shares of the Corporation which are, directly
or indirectly, owned beneficially and of record by such shareholder and such beneficial owner, (y) any option,
warrant, convertible security, stock appreciation right, or similar right with an exercise or conversion privilege or a
settlement payment or mechanism at a price related to any class or series of shares of the Corporation or with a
value derived in whole or in part from the value of any class or series of shares of the Corporation, whether or not
such instrument or right shall be subject to settlement in the underlying class or series of capital stock of the
Corporation or otherwise (a “Derivative Instrument”) directly or indirectly owned beneficially by such shareholder
and any other direct or indirect opportunity to profit or share in any profit derived from any increase or decrease
in the value of shares of the Corporation, (z) any proxy, contract, arrangement, understanding, or relationship
pursuant to which such shareholder has a right to vote any shares of any security of the Corporation, (xx) any
short interest in any security of the Corporation (for purposes of this Bylaw a person shall be deemed to have a
short interest in a security if such person directly or indirectly, through any contract, arrangement, understanding,
relationship or otherwise, has the opportunity to profit or share in any profit derived from any decrease in the
value of the subject security), (yy) any rights to dividends on the shares of the Corporation owned beneficially by
such shareholder that are separated or separable from the underlying shares of the Corporation, (zz) any

APPENDIX B TO 2016 PROXY STATEMENT B-1

Appendix B
(continued)

proportionate interest in shares of the Corporation or Derivative Instruments held, directly or indirectly, by a
general or limited partnership in which such shareholder is a general partner or, directly or indirectly, beneficially
owns an interest in a general partner and (xxx) any performance-related fees (other than an asset-based fee) that
such shareholder is entitled to based on any increase or decrease in the value of shares of the Corporation or
Derivative Instruments, if any, as of the date of such notice, including without limitation any such interests held by
members of such shareholder’s immediate family sharing the same household (which information shall be
supplemented by such shareholder and beneficial owner, if any, not later than 10 days after the record date for the
meeting to disclose such ownership as of the record date), and (yyy) any other information relating to such
shareholder and beneficial owner, if any, that would be required to be disclosed in a proxy statement or other filing
required to be made in connection with solicitations of proxies for, as applicable, the proposal and/or for the
election of directors in a contested election pursuant to Section 14 of the Exchange Act and the rules and
regulations promulgated thereunder; (B) if the notice relates to any business other than a nomination of a director
or directors that the shareholder proposes to bring before the meeting, set forth (1) a brief description of the
business desired to be brought before the meeting, the reasons for conducting such business at the meeting and
any material interest of such shareholder and beneficial owner, if any, in such business and (2) a description of all
agreements, arrangements and understandings between such shareholder and beneficial owner, if any, and any
other person or persons (including their names) in connection with the proposal of such business by such
shareholder; (C) set forth, as to each person, if any, whom the shareholder proposes to nominate for election or
reelection to the Board of Directors (1) all information relating to such person that would be required to be
disclosed in a proxy statement or other filings required to be made in connection with solicitations of proxies for
election of directors in a contested election pursuant to Section 14 of the Exchange Act and the rules and
regulations promulgated thereunder (including such person’s written consent to being named in the proxy
statement as a nominee and to serving as a director if elected) and (2) a description of all direct and indirect
compensation and other material monetary agreements, arrangements and understandings during the past three
years, and any other material relationships, between or among such shareholder and beneficial owner, if any, and
their respective affiliates and associates, or others acting in concert therewith, on the one hand, and each
proposed nominee, and his or her respective affiliates and associates, or others acting in concert therewith, on the
other hand, including, without limitation all information that would be required to be disclosed pursuant to Rule
404 promulgated under Regulation S-K if the shareholder making the nomination and any beneficial owner on
whose behalf the nomination is made, if any, or any affiliate or associate thereof or person acting in concert
therewith, were the “registrant” for purposes of such rule and the nominee were a director or executive officer of
such registrant; and (3) with respect to each nominee for election or reelection to the Board of Directors, include a
completed and signed questionnaire, representation and agreement required by Section 10 of this Bylaw. The
Corporation may require any proposed nominee to furnish such other information as may reasonably be required
by the Corporation to determine the eligibility of such proposed nominee to serve as an independent director of
the Corporation or that could be material to a reasonable shareholder’s understanding of the independence, or lack
thereof, of such nominee.

(iii) Notwithstanding anything in the second sentence of Section 9(a)(ii) of this Bylaw to the contrary, in the

event that the number of directors to be elected to the Board of Directors is increased and there is no public
announcement by the Corporation naming all of the nominees for director or specifying the size of the increased
Board of Directors at least 100 days prior to the first anniversary of the preceding year’s annual meeting, a
shareholder’s notice required by this Bylaw shall also be considered timely, but only with respect to nominees for
any new positions created by such increase, if it shall be delivered to the Secretary at the principal executive
offices of the Corporation not later than the close of business on the 10th day following the day on which such
public announcement is first made by the Corporation.

(b) Special Meetings of Shareholders. Only such business shall be conducted at a special meeting of shareholders

as shall have been brought before the meeting pursuant to (i) the notice of meeting given by or at the direction of the Board
of Directors, or (ii) the instruction of the Board of Directors. Nominations of persons for election to the Board of Directors
may be made at a special meeting of shareholders at which directors are to be elected pursuant to the Corporation’s notice
of meeting (A) by or at the direction of the Board of Directors or (B) provided that the Board of Directors has determined
that directors shall be elected at such meeting, by any shareholder of the Corporation who (1) is a shareholder of record at

B-2 APPENDIX B TO 2016 PROXY STATEMENT

Appendix B
(continued)

the time of giving of notice provided for in this Bylaw and at the time of the special meeting, (2) is entitled to vote at the
meeting, and (3) complies with the notice procedures set forth in this Bylaw as to such nomination. In the event the
Corporation calls a special meeting of shareholders for the purpose of electing one or more directors to the Board of
Directors, any such shareholder may nominate a person or persons (as the case may be) for election to such position(s) as
specified in the Corporation’s notice of meeting, if the shareholder’s notice required by Section 9(a)(ii) of this Bylaw with
respect to any nomination (including the completed and signed questionnaire, representation and agreement required by
Section 10 of this Bylaw) shall be delivered to the Secretary at the principal executive offices of the Corporation not earlier
than the close of business on the 120th day prior to the date of such special meeting and not later than the close of business
on the later of the 90th day prior to the date of such special meeting or, if the first public announcement of the date of such
special meeting is less than 100 days prior to the date of such special meeting, the 10th day following the day on which
public announcement is first made of the date of the special meeting and of the nominees proposed by the Board of
Directors to be elected at such meeting. In no event shall any adjournment or postponement of a special meeting or the
announcement thereof commence a new time period for the giving of a shareholder’s notice as described above.

(c) General.

(i) Only such persons who are nominated in accordance with the procedures set forth in this Bylaw shall be
eligible to serve as directors and only such business shall be conducted at a meeting of shareholders as shall have
been brought before the meeting in accordance with the procedures set forth in this Bylaw. Except as otherwise
provided by law, the Certificate of Incorporation or these Bylaws, the Chairman of the meeting shall have the
power and duty to determine whether a nomination or any business proposed to be brought before the meeting
was made or proposed, as the case may be, in accordance with the procedures set forth in this Bylaw and, if any
proposed nomination or business is not in compliance with this Bylaw, to declare that such defective proposal or
nomination shall be disregarded.

(ii) For purposes of this Bylaw, “public announcement” shall mean disclosure in a press release reported by a

national news service or in a document publicly filed by the Corporation with the Securities and Exchange
Commission pursuant to Section 13, 14 or 15(d) of the Exchange Act and the rules and regulations promulgated
thereunder.

(iii) Notwithstanding the foregoing provisions of this Bylaw, a shareholder shall also comply with all applicable

requirements of the Exchange Act and the rules and regulations thereunder with respect to the matters set forth in
this Bylaw; provided, however, that any references in these Bylaws to the Exchange Act or the rules promulgated
thereunder are not intended to and shall not limit the requirements applicable to nominations or proposals as to
any other business to be considered pursuant to Section 9(a)(i)(C), or Section 9(b) or Section 12 of this Bylaw.
Nothing in this Bylaw shall be deemed to affect any rights (A) of shareholders to request inclusion of proposals in
the Corporation’s proxy statement pursuant to Rule 14a-8 under the Exchange Act or (B) of the holders of any
series of Preferred Stock if and to the extent provided for under law, the Certificate of Incorporation or these
Bylaws.

(iv) Notwithstanding the foregoing provisions of this Bylaw, if the shareholder (or a qualified representative of
the shareholder) does not appear at the annual or special meeting of shareholders of the Corporation to present a
nomination or item of business, such proposed business shall not be transacted and such nomination shall be
disregarded, notwithstanding that proxies in respect of such vote may have been received by the Corporation.

Section 10. Submission of Questionnaire, Representation and Agreement.

To be eligible to be a nominee for election or reelection as a director of the Corporation, a person must deliver (in

accordance with the time periods prescribed for delivery of notice under Section 9 of this Bylaw, or, in the case of a
Shareholder Nominee, the time periods prescribed for delivery of a Notice of Proxy Access Nomination Section 12 of this
Bylaw) to the Secretary at the principal executive offices of the Corporation a written questionnaire with respect to the
background and qualification of such person and the background of any other person or entity on whose behalf the
nomination is being made (which questionnaire shall be provided by the Secretary upon written request) and a written
representation and agreement (in the form provided by the Secretary upon written request) that such person (a) is not and
will not become a party to (i) any agreement, arrangement or understanding with, and has not given any commitment or

APPENDIX B TO 2016 PROXY STATEMENT B-3

Appendix B
(continued)

assurance to, any person or entity as to how such person, if elected as a director of the Corporation, will act or vote on any
issue or question (a “Voting Commitment”) that has not been disclosed to the Corporation or (ii) any Voting Commitment
that could limit or interfere with such person’s ability to comply, if elected as a director of the Corporation, with such
person’s fiduciary duties under applicable law, (b) is not and will not become a party to any agreement, arrangement or
understanding with any person or entity other than the Corporation with respect to any direct or indirect compensation,
reimbursement or indemnification in connection with service or action as a director that has not been disclosed therein, and
(c) in such person’s individual capacity and on behalf of any person or entity on whose behalf the nomination is being made,
would be in compliance, if elected as a director of the Corporation, and will comply with, all applicable publicly disclosed
corporate governance, conflict of interest, confidentiality and stock ownership and trading policies and guidelines of the
Corporation.

Section 11. Opening of Polls. The date and time of the opening and the closing of the polls for each matter upon which
the shareholders will vote at a meeting shall be announced at the meeting by the person presiding over the meeting. The
Board of Directors may adopt by resolution such rules and regulations for the conduct of the meeting of shareholders as it
shall deem appropriate. Except to the extent inconsistent with such rules and regulations as adopted by the Board of
Directors, the person presiding over any meeting of shareholders shall have the right and authority to convene and to
adjourn the meeting, to prescribe such rules, regulations and procedures and to do all such acts as, in the judgment of such
presiding person, are appropriate for the proper conduct of the meeting.

Such rules, regulations or procedures, whether adopted by the Board of Directors or prescribed by the presiding person

of the meeting, may include, without limitation, the following: (a) the establishment of an agenda or order of business for
the meeting; (b) rules and procedures for maintaining order at the meeting and the safety of those present; (c) limitations
on attendance at or participation in the meeting to shareholders of record of the Corporation, their duly authorized and
constituted proxies or such other persons as the presiding person of the meeting shall determine; (d) restrictions on entry
to the meeting after the time fixed for the commencement thereof; and (e) limitations on the time allotted to questions or
comments by participants.

The presiding person at any meeting of shareholders, in addition to making any other determinations that may be
appropriate to the conduct of the meeting, shall, if the facts warrant, determine and declare to the meeting that a matter or
business was not properly brought before the meeting and if such presiding person should so determine, such presiding
person shall so declare to the meeting and any such matter or business not properly brought before the meeting shall not
be transacted or considered. Unless and to the extent determined by the Board of Directors or the person presiding over
the meeting, meetings of shareholders shall not be required to be held in accordance with the rules of parliamentary
procedure.

Section 12. Proxy Access for Director Nominations.

(a) Whenever the Board of Directors solicits proxies with respect to the election of directors at an annual meeting of

the shareholders, subject to the provisions of Section 12 of this Bylaw, the Corporation shall include in its proxy
statement for such annual meeting, in addition to any person nominated for election by the Board of Directors or
any committee thereof, the name, together with the Required Information, of any person or persons, as applicable,
nominated for election (the “Shareholder Nominee(s)”) to the Board of Directors by a shareholder or group of no
more than twenty (20) shareholders that satisfies the requirements of Section 12(d) (the “Eligible Shareholder”) of
this Bylaw, and who expressly elects at the time of providing the notice required by Section 12 (the “Notice of
Proxy Access Nomination”) of this Bylaw to have its nominee or nominees, as applicable, included in the
Corporation’s proxy materials pursuant to Section 12 of this Bylaw. For purposes of Section 12 of this Bylaw, the
“Required Information” that the Corporation will include in its proxy statement is the information provided to the
Secretary concerning the Shareholder Nominee(s) and the Eligible Shareholder that is required to be disclosed in
the Corporation’s proxy statement by Section 14 of the Exchange Act, and rules and regulations promulgated
thereunder, and, if the Eligible Shareholder so elects, a written statement, not to exceed 500 words, in support of
the Shareholder Nominee(s)’ candidacy (the “Statement”). Notwithstanding anything to the contrary contained in
Section 12 of this Bylaw, the Corporation may omit from its proxy materials any information or Statement (or
portion thereof) that it, in good faith, believes would violate any applicable law or regulation.

B-4 APPENDIX B TO 2016 PROXY STATEMENT

Appendix B
(continued)

(b) To be timely for purposes of Section 12 of this Bylaw, the Notice of Proxy Access Nomination must be addressed to
the Secretary and delivered to or mailed to and received at the principal executive offices of the Corporation no
more than 150 calendar days and not less than 120 calendar days prior to the anniversary date of the date (as
specified in the Corporation’s proxy materials for its immediately preceding annual meeting of shareholders) on
which the Corporation first mailed its proxy materials for its immediately preceding annual meeting of
shareholders. In no event will an adjournment or postponement of an annual meeting of shareholders or the
announcement thereof commence a new time period for the giving of a Notice of Proxy Access Nomination as
provided above.

(c) The maximum number of Shareholder Nominees nominated by all Eligible Shareholders that will be included in the

Corporation’s proxy materials with respect to an annual meeting of shareholders shall not exceed the greater of
(i) one director or (ii) 20% of the number of directors in office as of the last day on which a Notice of Proxy Access
Nomination may be delivered pursuant to and in accordance with Section 12 of this Bylaw (the “Final Proxy Access
Nomination Date”), or if such amount is not a whole number, the closest whole number below 20%. In the event
that one or more vacancies for any reason occurs on the board after the Final Proxy Access Nomination Date but
before the date of the annual meeting and the Board of Directors resolves to reduce the size of the Board in
connection therewith, the maximum number of Shareholder Nominees included in the Corporation’s proxy
materials shall be calculated based on the number of directors in office as so reduced. Any individual nominated by
an Eligible Shareholder for inclusion in the Corporation’s proxy materials pursuant to Section 12 of this Bylaw
whom the Board of Directors decides to nominate as a nominee for Director shall be counted as one of the
Shareholder Nominees for purposes of determining when the maximum number of Shareholder Nominees provided
for in Section 12 of this Bylaw has been reached. Any Eligible Shareholder submitting more than one Shareholder
Nominee for inclusion in the Corporation’s proxy materials pursuant to Section 12 of this Bylaw shall rank such
Shareholder Nominees based on the order that the Eligible Shareholder desires such Shareholder Nominees to be
selected for inclusion in the Corporation’s proxy statement in the event that the total number of Shareholder
Nominees submitted by Eligible Shareholders in the Corporation’s proxy statement pursuant to Section 12 of this
Bylaw exceeds the maximum number of nominees provided for in Section 12 of this Bylaw. In the event that the
number of Shareholder Nominees submitted by Eligible Shareholders pursuant to Section 12 of this Bylaw exceeds
the maximum number of nominees provided for in Section 12 of this Bylaw, the highest ranking Shareholder
Nominee who meets the requirements of this Section 12 from each Eligible Shareholder will be selected for
inclusion in the Corporation’s proxy materials until the maximum number is reached, going in order of the amount
(largest to smallest) of shares of common stock of the Corporation each Eligible Shareholder disclosed as owned in
its respective Notice of Proxy Access Nomination submitted to the Corporation. If the maximum number is not
reached after the highest ranking Shareholder Nominee who meets the requirements of Section 12 of this Bylaw
from each Eligible Shareholder has been selected, this process will continue as many times as necessary, following
the same order each time, until the maximum number is reached. Notwithstanding anything to the contrary
contained in Section 12 of this Bylaw, if the Corporation receives notice pursuant to Section 9(c) of this Bylaw that
a shareholder intends to nominate for election at such meeting a number of nominees greater than or equal to a
majority of the total number of directors to be elected at such meeting, no Shareholder Nominees will be included
in the Corporation’s proxy materials with respect to such meeting pursuant to Section 12 of this Bylaw.

(d) For purposes of Section 12 of this Bylaw, an Eligible Shareholder shall be deemed to “own” only those outstanding
shares of common stock of the Corporation as to which the shareholder possesses both (i) the full voting and
investment rights pertaining to the shares and (ii) the full economic interest in (including the opportunity for profit
from and risk of loss on) such shares; provided, that the number of shares calculated in accordance with clauses
(i) and (ii) shall not include any shares (x) sold by such shareholder or any of its affiliates in any transaction that
has not been settled or closed, (y) borrowed by such shareholder or any of its affiliates for any purposes or
purchased by such shareholder or any of its affiliates pursuant to an agreement to resell or (z) subject to any
option, warrant, forward contract, swap, contract of sale, other derivative or similar agreement entered into by
such shareholder or any of its affiliates, whether any such instrument or agreement is to be settled with shares or
with cash based on the notional amount or value of shares of outstanding common stock of the Corporation, in any
such case which instrument or agreement has, or its intended to have, the purpose or effect of (1) reducing in any
manner, to any extent or at any time in the future, such shareholder’s or its affiliates’ full right to vote or direct the
voting of any such shares, and/or (2) hedging, offsetting or altering to any degree any gain or loss realized or

APPENDIX B TO 2016 PROXY STATEMENT B-5

Appendix B
(continued)

(e)

realizable from maintaining the full economic ownership of such shares by such shareholder or affiliate. For
purposes of Section 12 of this Bylaw, a shareholder shall “own” shares held in the name of nominee or other
intermediary so long as the shareholder retains the right to instruct how the shares are voted with respect to the
election of directors and possesses the full economic interest in the shares. A shareholder’s ownership of shares
shall be deemed to continue during any period in which the shareholder has delegated any voting power by means
of a proxy, power of attorney or other instrument or arrangement which is revocable at any time by the
shareholder. The terms “owned,” “owning” and other variations of the word “own” shall have correlative meanings.
Whether outstanding shares of the common stock of the Corporation are “owned” for these purposes shall be
determined by the Board of Directors or any committee thereof. For purposes of Section 12 of this Bylaw, the term
“affiliate” or “affiliates” shall have the meaning ascribed thereto under the General Rules and Regulations under
the Exchange Act.

In order to make a nomination pursuant to Section 12 of this Bylaw, an Eligible Shareholder must have owned the
Required Ownership Percentage of the Corporation’s outstanding common stock (the “Required Shares”)
continuously for the Minimum Holding Period as of both the date of the Notice of Proxy Access Nomination is
delivered to or mailed to and received by the Secretary in accordance with Section 12 of this Bylaw and the record
date for determining the shareholders entitled to vote at the annual meeting, and must continue to own the
Required Shares through the meeting date. For purposes of Section 12 of this Bylaw, the “Required Ownership
Percentage” is 5% or more, and the “Minimum Holding Period” is 3 years. Within the time period specified in
Section 12 of this Bylaw for Delivering the Notice of Proxy Access Nomination, an Eligible Shareholder must provide
the following information in writing to the Secretary: (i) one or more written statements from the record holder of
the shares (and from each intermediary through which the shares are or have been held during the Minimum
Holding Period) verifying that, as of a date within seven calendar days prior to the date of the Notice of Proxy
Access Nomination is delivered to or mailed to and received by the Secretary, the Eligible Shareholder owns, and
has owned continuously for the Minimum Holding Period, the Required Shares, and the Eligible Shareholder’s
agreement to provide, within five business days after the record date for the annual meeting, written statements
from the record holder and intermediaries verifying the Eligible Shareholder’s continuous ownership of the
Required Shares through the record date; (ii) a copy of the Schedule 14N that has been filed with the Securities and
Exchange Commission as required by Rule 14a-18 under the Exchange Act; (iii) the information, representations and
agreements that are the same as those that would be required to be set forth in a shareholder’s notice of
nomination pursuant to Section 9(a)(ii) of this Bylaw; (iv) the consent of each Shareholder Nominee to being
named in the proxy statement as a nominee and to serving as a Director if elected; (v) a representation that the
Eligible Shareholder (including each member of any group of shareholders that together is an Eligible Shareholder
hereunder) (A) acquired the Required Shares in the ordinary course of business and not with the intent to change
or influence control at the Corporation, and does not presently have such intent, (B) presently intends to maintain
qualifying ownership of the Required Shares through the date of the annual meeting, (C) has not engaged and will
not engage in, and has not and will not be a “participant” in another person’s, “solicitation” within the meaning of
Rule 14a-1(1) under the Exchange Act in support of the election of any individual as a Director at the annual meeting
other than its Shareholder Nominee(s) or a nominee of the Board of Directors, (D) agrees to comply with all
applicable laws and regulations applicable to the use, if any, of soliciting material, and (E) will provide facts,
statements and other information in all communications with the Corporation and its shareholders that are or will
be true and correct in all material respects and do not and will not omit to state a material fact necessary in order
to make the statements made, in light of the circumstances under which they were made, not misleading; (vi) a
representation as to the Eligible Shareholder’s (including each member of any group of shareholders that together
is an Eligible Shareholder hereunder) intentions with respect to maintaining qualifying ownership of the Required
Shares for at least one year following the annual meeting; (vii) an undertaking that the Eligible Shareholder agrees
to (A) assume all liability stemming from any legal or regulatory violation arising out of the Eligible Shareholder’s
communications with the shareholders of the Corporation or out of the information that the Eligible Shareholder
provided to the Corporation and (B) indemnify and hold harmless the Corporation and each of its directors, officers
and employees individually against any liability, loss or damages in connection with any threatened or pending
action, suit or proceeding, whether legal, administrative or investigative, against the Corporation or any of its
directors, officers or employees arising out of any nomination submitted by the Eligible Shareholder pursuant to
Section 12 of this Bylaw.

B-6 APPENDIX B TO 2016 PROXY STATEMENT

Appendix B
(continued)

(f) Within the time period specified in Section 12 of this Bylaw for delivering the Notice of Proxy Access Nomination,
each Shareholder Nominee must deliver to the Secretary the representations, agreements and other information
required by Section 10 of this Bylaw.

(g)

In the event that any information or communications provided by the Eligible Shareholder or any Shareholder
Nominees to the Corporation or its shareholders ceases to be true and correct in all material respects or omits a
material fact necessary to make the statements made, in light of the circumstances under which they were made,
not misleading, each Eligible Shareholder or Shareholder Nominee, as the case may be, shall promptly notify the
Secretary of any defect in such previously provided information and of the information that is required to correct
any such defect.

(h) The Corporation shall not be required to include, pursuant to Section 12 of this Bylaw, a Shareholder Nominee in its
proxy materials for any meeting of shareholders (i) for which the Secretary receives a notice that a shareholder
has nominated such Shareholder Nominee for election to the Board of Directors pursuant to the advance notice
requirements for shareholder nominees for director set forth in Section 9(a) of this Bylaw, (ii) if the Eligible
Shareholder (including each member of any group of shareholders that together is an Eligible Shareholder
hereunder) that has nominated such Shareholder Nominee has engaged in or is currently engaged in, or has been
or is a “participant” in another person’s, “solicitation” within the meaning of Rule 14a-1(1) under the Exchange Act
in support of the election of any individual as a Director at the annual meeting other than its Shareholder
Nominee(s) or a nominee of the Board of Directors, (iii) if the Shareholder Nominee is or becomes a party to any
compensatory, payment or other financial agreement, arrangement or understanding with any person or entity
other than the Corporation, or is receiving or will receive any such compensation or other payment from any
person or entity other than the Corporation, in each case in connection with service as a Director of the
Corporation, (iv) who is not independent under the listing standards of each principal U.S. exchange upon which the
common stock of the Corporation is listed, any applicable rules of the Securities and Exchange Commission and
any publicly disclosed standards used by the Board of Directors in determining and disclosing independence of the
Corporation’s directors, in each case as determined by the Board of Directors, (v) whose election as a member of
the Board of Directors would cause the Corporation to be in violation of these Bylaws, the Certificate of
Incorporation, as amended, the rules and listing standards of the principal U.S. exchanges upon which the common
stock of the Corporation is traded, or any applicable state or federal law, rule or regulation, (vi) who is or has been
within the past three years, an officer or director of a competitor, as defined in Section 8 of the Clayton Antitrust
Act of 1914, (vii) who is a named subject of a pending criminal proceeding (excluding traffic violations and other
minor offense) or has been convicted in such a criminal proceeding within the past 10 years, (viii) who is subject to
any order of the type specific in Rule 506(d) of Regulation D promulgated under the Securities Act of 1933, as
amended, (ix) if such Shareholder Nominee or the applicable Eligible Shareholder (including each member of any
group of shareholders that together is an Eligible Shareholder hereunder) shall have provided information to the
Corporation in respect to such nomination that was untrue in any material respect or omitted to state a material
fact necessary in order to make the statement made, in light of the circumstances under which they were made,
not misleading, as determined by the Board of Directors or any committee thereof, or (x) the Eligible Shareholder
(including each member of any group of shareholders that together is an Eligible Shareholder hereunder) or
applicable Shareholder Nominee fails to comply with its obligations pursuant to Section 12 of this Bylaw.

(i) Notwithstanding anything to the contrary set forth herein, the Board of Directors or the chairman of the annual

meeting shall declare a nomination by an Eligible Shareholder to be invalid, and such nomination shall be
disregarded notwithstanding that proxies in respect of such vote may have been received by the Corporation, if (i)
the Shareholder Nominee(s) and/or the applicable Eligible Shareholder (or any member of any group of
shareholders that together is an Eligible Shareholder) shall have breached its or their obligations under Section 12
of this Bylaw as determined by the Board of Directors or the chairman of the annual meeting or (ii) the Eligible
Shareholder (or a qualified representative thereof) does not appear at the annual meeting to present any
nomination pursuant to Section 12 of this Bylaw. In the event of any such declaration by the Board of Directors or
the chairman of the annual meeting, the Eligible Shareholder (and any member of any group of shareholders that
together is an Eligible Shareholder) whose nomination(s) was/were subject to such declaration will be ineligible to
be an Eligible Shareholder (or a member of any group of shareholders that together is an Eligible Shareholder)
pursuant to, Section 12 of this Bylaw for the next two annual meetings.

APPENDIX B TO 2016 PROXY STATEMENT B-7

Appendix B
(continued)

(j) Any Shareholder Nominee who is included in the Corporation’s proxy materials for a particular annual meeting of
Shareholders but either (i) withdraws from or becomes ineligible or unavailable for election at the annual meeting,
or (ii) does not receive at least 25% of the votes cast in favor of such Shareholder Nominee’s election, will be
ineligible to be a Shareholder Nominee pursuant to this Article II, Section 12 for the next two annual meetings. For
the avoidance of doubt, the immediately preceding sentence shall not prevent any shareholder from nominating
any person to the Board of Directors pursuant to and in accordance with Section 9 of this Bylaw.

(k) This Section 12 of this Article shall be the exclusive method for shareholders to include nominees for Director in the

Corporation’s proxy materials.

B-8 APPENDIX B TO 2016 PROXY STATEMENT

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MANAGEMENT TEAM
Steve Ells
(cid:41)(cid:82)(cid:88)(cid:81)(cid:71)(cid:72)(cid:85)(cid:15)(cid:3)(cid:38)(cid:75)(cid:68)(cid:76)(cid:85)(cid:80)(cid:68)(cid:81)(cid:3)(cid:9)(cid:3)(cid:38)(cid:82)(cid:16)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:111)(cid:70)(cid:72)(cid:85)

Monty Moran
(cid:38)(cid:82)(cid:16)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:111)(cid:70)(cid:72)(cid:85)

Jack Hartung
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:41)(cid:76)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:50)(cid:73)(cid:111)(cid:70)(cid:72)(cid:85)

Mark Crumpacker
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:38)(cid:85)(cid:72)(cid:68)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:39)(cid:72)(cid:89)(cid:72)(cid:79)(cid:82)(cid:83)(cid:80)(cid:72)(cid:81)(cid:87)(cid:3)(cid:50)(cid:73)(cid:111)(cid:70)(cid:72)(cid:85)

BOARD OF DIRECTORS
Steve Ells
Chairman of the Board

Monty Moran
Director

Albert S. Baldocchi
Director
Independent Financial Consultant and Strategic Advisor

John S. Charlesworth
Director
President, Midwest Division, McDonald’s Corp. (retired)

Neil W. Flanzraich
Director 
Executive Chairman of Cantex Pharmaceuticals, Inc.; Private Investor

Patrick J. Flynn
Director
Executive Vice President, Strategic Planning and Acquisitions, McDonald’s Corp. (retired)

Darlene J. Friedman
Director
Senior Vice President, Human Resources, Syntex Corp. (retired)

Stephen Gillett
Director
Senior Executive Leader at Google[x] and Advisor to Google Ventures

Kimbal Musk
Director
Entrepreneur and Co-Founder of the Kitchen

STOCK EXCHANGE LISTING
New York Stock Exchange
Symbol: CMG

AUDITORS
Ernst & Young LLP
Denver, Colorado

STOCK TRANSFER AGENT
By mail:
Wells Fargo Shareowner Services
1110 Centre Pointe Curve, Suite 101, Mendota Heights, MN 55120

By phone: 
1-800-401-1957

Online: 
www.shareowneronline.com

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Chipotle Mexican Grill, Inc., 1401 Wynkoop Street, Suite 500, Denver, CO 80202.

FOOD WITH INTEGRITY

We prepare our delicious ingredients simply, using classic 
cooking techniques, without added sugar, artificial 
sweeteners, flavors, or colors. This includes meat raised 
without antibiotics or added hormones, pasture-raised  
dairy, and only non-GMO ingredients.