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Cimpress NV

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FY2019 Annual Report · Cimpress NV
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2019 Annual Report
Notice of Annual General Meeting of
Shareholders | Proxy Statement

Dear Investor,

July 31, 2019

It has been five years since we became Cimpress and this period has been transformational for our company.
Today we are a strategically focused group of businesses linked by the power of mass customization, with 13,500
employees, operating across more than 20 countries, producing custom products with approximately 80 million
unique designs each year, and with almost half of our revenues generated from businesses other than Vistaprint.
Over this five-year period we multiplied our revenue by 2.2 and our unlevered free cash flow (UFCF) by 3.41,
reduced the number of fully diluted outstanding shares from 34.2 million to 31.7 million, and increased invested
capital from $688 million to $1.2 billion.2

Despite the superficially positive headline numbers, and as discussed in more detail later in this letter, we believe
we have grown our intrinsic value per share (IVPS) over the past four to five years at a rate slightly below our
weighted average cost of capital (WACC), which is well below our aspiration to create economic value comfortably
above our WACC.

The ultimate responsibility for our poor performance lies with me, of course, which is why I have significantly
increased my personal focus on the issues we face by spending much more time on the "front lines" of Cimpress
and, in particular, of Vistaprint.

Looking deeper into Cimpress, there are a number of issues that have led to our poor performance. Vistaprint has
over-invested in advertising and needs to improve foundational basics such as customer obsession, financial rigor,
analytical capabilities and world-class technology. Our early-stage businesses have consumed over $200 million of
capital with results well below our expectations. We erred by investing in a large centralized organizational structure
and then had to spend even more capital to restructure as we shifted to the decentralized organization we have
today.

Our recognition of these and other challenges has led to operational, cultural, leadership and organizational
changes over the past two years. In particular, I believe that actions the Cimpress team collectively took in fiscal
year 2019 have created growing momentum toward a more successful future.

I was recently reminded of a concept in the book "Good to Great" which I find useful in explaining how I can be so
aware of Cimpress' shortcomings and yet remain optimistic. The book's author, Jim Collins, noted that “every good-
to-great company embraced what we came to call 'The Stockdale Paradox': you must maintain unwavering faith
that you can and will prevail in the end, regardless of the difficulties, and at the same time, have the discipline to
confront the most brutal facts of your current reality, whatever they might be."3

1 During this same period, we multiplied operating cash flow by 2.2, adjusted free cash flow by 3.0, and cash interest related to borrowing by 8.8.
Please see reconciliation of non-GAAP measures at the end of this letter.
2 Total debt net of issuance costs and discounts was $445 million as of June 30, 2014 and $1.0 billion as of June 30, 2019.
3 Source: "Good to Great: Why Some Companies Make the Leap...And Others Don't" by Jim Collins. The "Stockdale Paradox" refers to the
coping strategy used by U.S. Navy Vice Admiral James Stockdale, who was a prisoner of war in Vietnam for over seven years.

1

I see the brutal facts of the past five years, in other words our disappointments, as parts of a corporate adolescence
in which we learned hard lessons and matured toward today's larger organization that, as we enter our corporate
adulthood, knows where we want to go and has the capability to get there. A retrospective understanding of that
struggle provides helpful context to why we now are optimistic about our ability to address our current challenges.

Prior to 2014 we were primarily operating one business, Vistaprint, which was working to drive customer
satisfaction scores higher, improve customer service, invest in life-time-value based advertising, and expand
product selection. This drove growth but also significantly increased the complexity of the business.

Elsewhere, we had begun to make acquisitions in Upload and Print and to build businesses in emerging markets.
When we chose to evolve ourselves from solely Vistaprint into Cimpress our thesis was that the centralization of
manufacturing, product management, graphic services, finance, HR and technology across our growing collection
of mass customization businesses would enable scale advantages. In retrospect we centralized far too much,
instead creating bureaucracy, high costs, distance from our customers, slowness and complexity. We understood
our mistake and reversed course relatively quickly, but not before our actions slowed down our businesses and
severed their access to data and feedback loops that are vital to serving customers well.

In addition to these self-inflicted wounds, all of our businesses have faced growing external pressures over the past
five years. E-commerce standards have risen significantly, as have our customers' expectations. The use of mobile
devices skyrocketed, but customization on small screens is difficult, hurting our conversion rates. Competitive
pressure has increased steadily for both price levels and advertising. The economic expansion that has continued
for the last ten years has increased input costs for paper and shipping services.

Our response to these internal and external challenges was, starting in 2017, to decentralize Cimpress'
organizational structure and to reinvigorate an entrepreneurial culture. Since then, we have:

•

•
•
•
•

•

Reduced our central shared strategic activities to only those select few that can drive the most significant
value: the mass customization platform (MCP), a shared talent pool in India, and procurement services.
Eliminated over $80 million of annual overhead costs and other operating expenses.
Established more robust business-specific financial reporting to improve management transparency.
Clarified the processes and standards by which we allocate capital and assess returns.
Improved our procurement advantages through both scale-based negotiating power and the sharing of
innovations and procurement practices that we adopted from businesses we have acquired.
Built our MCP technology only with modular and flexible micro-services, and actively licensed third-party
SaaS whenever possible.

• Grew our shared talent pool in India to approximately 550 team members as of the end of fiscal year 2019,

each deployed to operate directly as part of the respective teams of our decentralized businesses.

• Maintained the autonomy of newly acquired businesses, for instance National Pen and BuildASign, learning

from the past in which our post merger integration seriously damaged what had previously been
accountable and entrepreneurial cultures.
Created financial incentive structures that will align the senior leaders of our businesses to the returns they
deliver to long-term shareholders.
Narrowed the focus of our early-stage businesses to reduce investment levels and increase the probability
of strong future returns on any incremental capital we invest.
Implemented a decentralized organizational structure that shines a clear light on what works and what does
not, and places the levers and decision rights to deliver value in the hands of front-line leaders.

•

•

•

We believe that the strong cash flow growth that we delivered in the second half of fiscal year 2019 is an early
illustration of the benefits of these actions. Internally, we see clear signs of accelerating speed, customer focus and
innovation.

In addition to the above, in line with our longstanding commitment to corporate social responsibility, we have
strengthened in areas that are good for the long-term health of our planet and society.

•

In support of the 2015 Paris Climate Accord, since 2016 we have significantly reduced our carbon pollution
emissions and are on track to reduce them by 50% or more between 2016 to 2025 compared to what we
would have otherwise emitted, as measured by science-based targets.

2

• Over 85% of the paper printed in Cimpress facilities comes from responsible sources and is Forest

Stewardship Council® certified4 and we expect to move that to 95% in the coming year.

• We continue to build a diverse team across many dimensions that is welcoming of all team members

regardless of race, nationality, gender, age, sexual orientation or religion.

For the past several years, this letter has articulated not only how we assess our performance at driving returns on
the capital we have invested but also a detailed view into our philosophy about capital allocation and how we make
such decisions. That philosophy is unchanged. If you are new to our story, please review my past annual letters to
investors for this content. We also include a truncated version as an appendix to this letter.

What has evolved, as it does every year, is that we know more about ourselves and our opportunity than we did a
year ago. In the past twelve months we experienced failures, successes and, in several parts of the business, the
crisis of not fully living up to the opportunity before us. We have emerged from this difficult year with a clearer view
on what’s most important to drive future value creation and with tangible improvements to our cash flow despite the
fact that we continue to make substantial investments across our business in support of future growth. It remains up
to us to prove to ourselves, and to you, that these early positive trends gain momentum over the coming year.

Capital Allocation Summary

We consider capital allocation to be any spend that does not pay back within twelve months on a net basis.
The chart below and its supporting table summarizes the capital allocation, other than debt repayment, that we
have made over the past five fiscal years. We also include in the supporting table the capital we have raised via
divestitures or partial-equity sales of businesses.

With the BuildASign acquisition, organic investments and share repurchases, fiscal year 2019 was the largest year
of capital deployment in our history. We already recognize that we should not have made some of our fiscal year
2019 organic investments, and we have much to prove to demonstrate attractive returns on these investments as a
portfolio.

In summary, looking back over the past five years, we think share repurchases have been a great use of capital;
acquisitions of profitable, established businesses have been a good use of capital; returns on the aggregate total of
our organic investments have been okay but far from good; and investments in early-stage businesses have been
in aggregate a bad use of capital.

Capital Allocation - Including All Organic Investments that take Longer than 12 Months to Pay Back
Recent History

s
n
o

i
l
l
i

M

,

D
S
U

$700

$600

$500

$400

$300

$200

$100

$0

$619M

$595M

$698M

$403M

$385M

FY15

FY16

FY17

FY18

FY19

Share repurchases

Acquisitions & equity investments

Organic investments

4 FSC® C143124, FSC® C125299

3

Allocated Capital ($M)

FY2015 FY2016 FY2017 FY2018 FY2019

5-Year
Total

Percent of
5-yr Total

Organic investments (UFCF impact)

M&A and similar equity investments

Share repurchases

Total capital deployed

$255

$148

$—

$403

$290

$176

$153

$619

$317

$228

$50

$238

$315

$1,415

$52

$95

$327

$56

$931

$353

52%

34%

13%

$595

$385

$698

$2,700

100%

Capital raised via divestitures or partial-
equity sales ($M)

$—

$—

$—

$129

$12

$141

100%

While the assessment of all capital allocation that doesn't pay back within one year is relevant for our internal
process, we believe the portion of that investment that is not required to maintain a steady state is most relevant for
our investors. We define "steady state" as having a sustainable and defensible business over the long term that is
capable of growing after-tax free cash flow at the rate of United States inflation. So, for future annual letters, we
expect to show only the subset of our organic capital allocation that we believe is not required for maintaining
steady state, as we do in the chart and table below.

In addition to the historical review, the chart and table below include the approximate total amount we expect to
deploy into non-steady state organic investments in fiscal year 2020. We do not forecast our potential fiscal year
2020 M&A and share repurchases in this letter since those potential decisions would depend on many conditions
that are outside of our control and are not predictable. That being said, we do not expect to make material
acquisitions in the coming fiscal year.

Capital Allocation - Excluding Organic Investments That We Believe Are Required to Maintain Steady State
Recent History and Near-Term Plans

s
n
o

i
l
l
i

M

,

D
S
U

$700

$600

$500

$400

$300

$200

$100

$0

$519M

$471M

$541M

Share repurchases

$293M

$255M

Acquisitions & equity investments

$135M

Organic investments not required to
maintain steady state (midpoint)

FY15

FY16

FY17

FY18

FY19

FY20
Plan

Allocated Capital ($M)

FY2015 FY2016 FY2017 FY2018 FY2019

5-Year
Total

Percent of
5-yr Total

FY2020
Plan

6-Year
Total

Organic investments not required to
maintain steady state (midpoint of our range
estimate of the UFCF impact)

M&A and similar equity investments

Share repurchases

Total capital deployed

$145

$148

$—

$293

$190

$176

$153

$519

$193

$228

$50

$108

$52

$95

$158

$327

$56

$794

$931

$353

38%

45%

17%

$471

$255

$541

$2,079

100%

$135

$929

N/A

N/A

N/A

N/A

N/A

N/A

Capital raised via divestitures or partial-
equity sales ($M)

$—

$—

$—

$129

$12

$141

100%

N/A

N/A

4

Steady-State Free Cash Flow (SSFCF) Trend

Our SSFCF calculation is an annual estimate of the range of unlevered free cash flow that we would have delivered
in the prior fiscal year if we had not invested other than to maintain steady state.

The chart below shows that the range of approximate SSFCF estimates increased in fiscal year 2019. A significant
portion (although less than half) of this increase was driven by changes to payback assumptions on Vistaprint life-
time-value based advertising as well as a reduction of advertising in the second half of the fiscal year, a portion of
which was previously assumed to be required to maintain steady state. Fiscal year 2019 SSFCF was also positively
impacted by the acquisition of BuildASign (inclusive of related cash tax savings), increased Upload and Print cash
flow, and currency benefits. The longer-term trend reflected in the chart below is murky because of methodology
changes. For instance, as we were clear about at the time, for fiscal year 2015 we excluded all organic investment
as we weren't yet ready to be more precise, which overstated the upper end of the fiscal year 2015 range. Also, we
do not retroactively adjust prior years for updated methodologies so changes like those described for our fiscal year
2019 Vistaprint advertising spend are only reflected in the year the changes are made and going forward.

Though we are pleased to see a meaningful increase in this estimate from fiscal year 2018 to 2019, we are
disappointed that we did not make greater progress in the growth of our SSFCF and estimates of IVPS leveraging
our past investments this year.

We believe that, in order to create economic value for long-term shareholders, we need to grow the per-share value
of our SSFCF at annual rates in excess of our WACC. We include more detail on our analysis of SSFCF later in this
letter.

Past and Current Approximate Estimates of our Likely Range of Steady State Free Cash Flow
(USD Millions)

$351

$271

$340

$290

$340

$300

$430

$400

$385

$210

FY2015

FY2016

FY2017

FY2018

FY2019

5

Fiscal Year 2019 Capital Allocation Assessment by Component

($ in millions)

Vistaprint

Upload & Print

National Pen

BuildASign**

Early-Stage Investments

MCP Investment

Central Operating Costs***

Other Central Teams

Reconciling Items****

Total

FY2019
Adjusted EBITDA

FY2019 UFCF*

FY2019 Midpoint
Estimate of Organic
Investment (UFCF)
not Needed for
Steady State

$338

$107

$17

$16

($33)

($21)

($36)

($41)

$38

$387

$296

$82

$11

$13

($46)

($25)

($40)

($42)

$20

$269

$59

$8

$13

$3

$46

$25

$—

$4

N/A

$158

FY2019
Revenue

$1,473

$769

$348

$108

$77

N/A

N/A

N/A

($25)

$2,751

* UFCF by business includes cash taxes allocated based upon our internal process to best approximate these.
** BuildASign results in this table reflect nine months of Cimpress ownership as of our October 1, 2018 acquisition date.
*** Central Operating Costs includes operationally oriented shared-service organizations of global procurement, the technical
maintenance and hosting of the MCP, and privacy and information security management, plus the administrative costs of our
Cimpress India offices where numerous Cimpress businesses have dedicated business-specific team members. These costs
are required to operate many of our businesses, particularly Vistaprint.
**** Reconciling items are: for revenue, inter-segment revenue; for adjusted EBITDA, SBC treated as cash and realized hedging
gains; for UFCF, realized hedging gains.

Investors may be tempted to add together the numbers in each line of the two right-most columns in the table above
to estimate the SSFCF of each Cimpress component. Doing so would yield inaccurate results because the table
above lacks the pro forma adjustments for non-steady-state working capital, restructuring savings and M&A that we
make in our SSFCF estimate and because of the unallocated costs required for our businesses that are shown in
the tables rows for MCP and central operating costs. Commentary by component follows.

Vistaprint

Last year, in this letter, I wrote that “Vistaprint is a great business.” Despite the challenges we have uncovered this
year, I wholeheartedly believe that, with great execution, Vistaprint's best days remain ahead of it. Organic growth
over the past two decades has led to fiscal year 2019 revenue of just under $1.5 billion, more than 16 times the
revenue in the fiscal year just prior to our September 2005 IPO and 80% larger than the $817 million of revenues in
fiscal year 2011.5 The UFCF from Vistaprint was approximately $296 million in fiscal year 2019 net of investments
not needed to maintain a steady state of $52 million to $66 million.

The returns on Vistaprint's growth investment over the last few years have been below our hurdle rates. This year,
we have started to change leadership, priorities, and ways in which our teams work in order to improve our chances
of driving acceptable returns. As we have communicated in detail over the past six months, there are multiple areas
in which we are improving Vistaprint's foundational basics:

• Make our customer experience simple and clean across all touch points

◦

For example, address bugs and glitches in customer experience, and improve mobile experience /
conversion rates

•

Correct decision-making frameworks and tools to ensure valid return on investment criteria

◦

For example, ensure advertising spend tools incorporate all applicable variable costs and are
comprehensive for a wider range of financial outcomes driven by expanded product assortment

• Meet our financial commitments and deliver attractive returns on our past investments

◦

For example, prioritize scaling and improving profitability of past product introduction ahead of new
product introduction

•

Take material steps to improve analytically driven marketing, merchandising, pricing and discounting

5 Vistaprint reported revenue in fiscal year 2019 was $1,473 million. Fiscal year 2005 consolidated revenue was $91 million.

6

◦

For example, improve ROI measurement, test-and-learn capabilities, and customer profitability
analyses

•

Increase development speed and value produced by our engineers and analysts

◦

For example, remove the burden of legacy technology and improve quality of and access to data

We will cover a lot of ground on these topics in our investor day presentation on August 7, 2019. The summary is
that we have made progress but still have a lot more work to do.

Upload and Print Businesses

This group consists of seven different businesses that we have acquired, plus relatively minor equity investments in
suppliers (€494 million total investment consideration between fiscal years 2014 and 2019).

The total investment includes payments and minority equity sales completed to date. During fiscal year 2019, we
paid incremental consideration in the amount of €39 million to purchase the remainder of Exagroup, of which we
had owned 70% prior to the end of fiscal year 2019. Also during fiscal year 2019, the leadership of one of our
reportable segments, PrintBrothers, invested in a minority ownership position in each of the businesses in the
segment (an incremental investment of €11 million compared to the end of fiscal year 2018).

Upload and Print businesses generated approximately €66 million in UFCF in fiscal year 2019 (net of reductions to
reflect the partial equity ownership of certain businesses in the group), a yield of approximately 13% on the €494
million of consideration we have paid to date.6 This was after investment that we do not believe is necessary to
maintain steady state that reduced UFCF by approximately €7 million to €8 million in fiscal year 2019, so we
estimate fiscal year 2019 steady state UFCF returns for our Upload and Print businesses to be, very approximately,
15% of the consideration paid.

As previously described, this year we aligned the Upload and Print businesses into two reportable segments, each
centered around a business with significant supply chain and other advantages. We have started to see some early
benefits of this alignment, and we expect more in the future. We expect the revenue and SSFCF of these
businesses to grow at attractive rates for the foreseeable future.

National Pen

National Pen has significant scale advantages in the mass customization and direct marketing of writing
instruments, and we continue to be positive about its long-term prospects despite financial results in fiscal year
2019 that fell well below our expectations. After very strong performance in fiscal year 2018, we accelerated
advertising investments in our direct mail channels but then failed to achieve the customer response we expected.
This was partly because we invested too deeply and partly because operational challenges in the supply chain
delayed our European direct marketing during peak response periods.

Fortunately, in fiscal year 2019 National Pen also set the stage for future growth in customer value and financial
performance. E-commerce investments have been progressing on plan: we launched our MCP-based new platform
in several European countries with many more countries to follow during fiscal year 2020. National Pen has also
begun to expand its product assortment, to fulfill on behalf of other Cimpress businesses, and to expand its
customer support centers to build a differentiated value proposition based on superior customer service.

We acquired National Pen for $211 million on December 31, 2016. In fiscal year 2018, National Pen's UFCF of $24
million coupled with strong revenue growth demonstrated a meaningful early return.7 But in fiscal year 2019, the
UFCF of $11 million8 was just 5% of consideration paid, and we need to reverse this trend if this is to prove to be a
wise investment over time. We continue to believe that National Pen should, over the coming several years, reach
and then grow beyond the point where it is generating annual steady-state free cash flow that exceeds 15% of the
consideration we paid for this business. Fiscal year 2019 UFCF was net of organic investments (including the
inefficient direct mail prospecting in Q2) of $13 million that we believe are not required to maintain steady state, and
does not include synergies that we achieved in other Cimpress businesses because of National Pen.

6 Segment profit, our GAAP measure for segment reporting, for PrintBrothers and The Print Group, the two segments that make up our upload
and print portfolio, was $37 million and $47 million, respectively, in fiscal year 2019. This includes 100% of the equity of these businesses.
7 Segment profit for National Pen was $22 million for fiscal year 2018.
8 Segment profit for National Pen was $10 million for fiscal year 2019. Please see reconciliation of non-GAAP measures at the end of this letter.

7

BuildASign

BuildASign is a profitable, growing internet-based provider of wall décor, business signage and other printed
products. It serves customers with market-leading prices, fast delivery and excellent customer service thanks to
great talent, a customer-centric culture, low-cost production operations and strong e-commerce capabilities.

We acquired 99% of BuildASign in October 2018 for $271 million. It is quite early in our history with BuildASign but
we already have achieved meaningful procurement and tax synergies. BuildASign has brought Cimpress additional
scale in signage products, as well as new capabilities in canvas prints that have begun to benefit our other
businesses. The pro forma UFCF of BuildASign for fiscal year 2019 (as if we had owned it all year) was $20 million,
or 7% of the total investment consideration. We received a full step up in the tax basis of the acquired assets,
which, in addition to interest deductibility of acquisition debt, provides material additional cash tax savings that are
not included in these BuildASign results.

We expect BuildASign to continue to grow revenue and cash flows, so that, within a few years, the combination of
SSFCF and tax benefits to Cimpress deliver more than 15% annually relative to the investment consideration.

Early-Stage Investments

Other than the well established and profitable BuildASign business, our All Other Businesses segment consists of
early-stage loss-making businesses. I wrote to you in last year's annual letter that our history of investing in early-
stage investments had been not only far below our aspirations but, in fact, had destroyed significant value at the
portfolio level. Despite some bright spots that story remained the same for fiscal year 2019 and we have been
actively working to change our future direction.

Below is a view of the revenue, equity investments and free cash flow investments in these early-stage businesses
over the past nine years9:

REVENUE ($M)

UFCF & EQUITY INVESTMENT ($M)

$75

$77

$60

$51

$55

$50

$8

$11

$2

UFCF Investment

Equity Investment

($1)

($3)

($11)

($13)

($16)

($13)

($26)

($23)

($42)

($38)

($29)

($46)

($3)

($22)

($20)

1

1

0

2

Y

F

Y

F

2

1

0

2

3

1

0

4

1

0

2

Y

F

5

1

0

2

Y

F

Y

F

6

1

0

2

Y

F

7

1

0

2

Y

F

8

1

0

2

Y

F

9

1

0

2

2

Y

F

1

1

0

2

Y

F

2

Y

F

2

1

0

2

Y

F

3

1

0

2

Y

F

4

1

0

2

Y

F

5

1

0

2

Y

F

6

1

0

2

Y

F

7

1

0

2

Y

F

8

1

0

2

Y

F

9

1

0

Our biggest disappointment among our early-stage businesses in fiscal year 2019 was Printi, which is responsible
for $27 million of the $46 million fiscal year 2019 UFCF investment in the chart above. This was unexpected: if you
had asked me a year ago which of our early-stage businesses had the greatest chance of long-term success, I
would have included Printi near the top of the list. Unfortunately, after a disappointing year full of surprises we have
decided to significantly restructure this business to drive toward break-even free cash flow results. Printi remains

9 Vistaprint Corporate Solutions revenue recorded in Vistaprint prior to 2014; investments not captured prior to 2016. The fiscal year 2018 equity
investment has been updated to include the value of cash loaned to Printi's founders during that period. The value of these loan receivables was
written down in fiscal year 2019 when the redemption value of the collateralized equity decreased. In the annual letter published on August 1,
2018, we stated that our investment in VIDA, which had just taken place, was for a consideration of $29 million. The chart above reflects the net
cash paid for this investment of $20 million since the residual cash made available to the business is fully consolidated by Cimpress. Please see
reconciliation of non-GAAP measures at the end of this letter.

8

the market leader for online print in Brazil and we believe that the improvements we are making will help earn back
some of our past investment, but it is clear that we will have destroyed shareholder value with this investment in
almost all future scenarios.

On the positive side, we believe that Vistaprint India, Vistaprint Japan, and Vistaprint Corporate Solutions are each
on track to achieve break-even free cash flow results within the coming 18 months while continuing their growth in
large potential markets. We have invested significant capital in these three businesses, and break-even is only the
start of driving returns against those past investments, but we are comfortable that these investments retain the
possibility of driving solid long-term returns. Note that after the end of fiscal year 2019 we decided to operate
Vistaprint India, Vistaprint Japan, and Vistaprint Corporate Solutions as lines of business within Vistaprint.

Two very early-stage Cimpress businesses, YSD in China and VIDA in the U.S., remain high risk, rapidly evolving,
entrepreneurial ventures, and will require multiple years before we know if they are a success. But both now require
relatively modest amounts of attention and capital, and both are pursuing very cutting-edge approaches to
potentially large long-term mass customization opportunities.

Central Investments

Mass Customization Platform: From 2015 until 2019 we invested about $112 million to build the MCP. Roughly half
of that was prior to the change we made to focus on software components instead of its prior vision of being a large
scale, centralized operational platform. In retrospect we wish we had invested only in the software components and
central procurement team, and had not invested in the now-disbanded other centralized operations. We think it may
be possible, but not certain, to eventually report that the entire investment we have made in the MCP (i.e., the $112
million dollars to date, plus all future investments) will create value that meets our 15% ROI hurdle rate for this type
of investment.

For the MCP that we have focused on for the past several years (i.e., the software micro-services), our assessment
is much more positive. We estimate that MCP services we have built over the past two years drove incremental
recurring annualized free cash flow increases of approximately $8 million in each of the last two fiscal years, a yield
that exceeds 30% of the cost of developing those services.

Additionally, for the portion of the MCP that we report quarterly as part of our central operating costs, we are
comfortable that we are generating cash savings versus what we would spend if we decentralized these activities,
and also that we are providing more robust and scalable capabilities than many of our businesses would achieve on
their own.

Other Centrally Managed Investments: This category includes non-steady state corporate costs such as M&A
transaction fees. Investments that we make into a select few shared strategic capabilities beyond the MCP, such as
our shared talent infrastructure in India and our central procurement team, largely pay back within twelve months so
therefore we do not consider them to be allocations of capital.

Share Repurchases & Issuances

Over the past eleven years we allocated $872 million to repurchase 20.9 million shares at an average price per
share of $41.70 inclusive of commissions. That eleven-year total includes, for fiscal year 2019, $55.6 million to
repurchase 0.6 million shares at an average price per share of $93.48 inclusive of commissions. When we compare
how much we paid for these shares to our internal estimate of today's IVPS, we are comfortable that the annualized
returns on the capital we deployed to share repurchases have been excellent.

We also issue shares. Other than our IPO in 2005, our primary purpose for this has been share-based
compensation (SBC). Our SBC vehicle, which we began using in fiscal year 2016, provides substantial rewards to
our senior team members if and when Cimpress succeeds in growing what we believe to be an independent proxy
of the multi-year trend of changes to our IVPS: the compounded annual rate of growth of our three-year moving
average share price (3YMA). For awards made to date, the SBC plan measures the 3YMA over forward-rolling
periods of six-to-ten years. Any Cimpress share awards that we grant will only dilute shareholders if we perform
above established hurdle rates net of the dilution from those awards.

9

Also, during fiscal year 2019, my compensation changed so that I receive only performance share units and no
cash compensation.10 Those awards will be worthless unless the three-year moving average of our share price
achieves a minimum compounded annual growth rate of 11% over a rolling six- to ten-year period.

Debt Issuance & Repayment

In January 2019, we expanded our existing credit facility by $500 million in a leverage-neutral transaction in order to
increase our long-term financial flexibility and strength. Today, the total amount of the credit facility is $1,592 million,
consisting of $505 million of outstanding term loans and a $1,087 million revolver. Though we are not able to
access all of this immediately, the credit facility doesn’t mature for almost four years and we have a history of pre-
funding capital ahead of future growth. We expect to continue to grow our EBITDA in the future and value having
the balance sheet flexibility and capacity to be able to act on attractive capital allocation opportunities when they
arise.

Our covenant for our total leverage ratio (which is debt to trailing twelve month EBITDA) is 4.75 with a one-year
temporary step up to 5.0 for material M&A activity. As of June 30, 2019 we had $1,023.6 million of outstanding debt
on our balance sheet, net of issuance costs. Based on our debt covenant definitions, our total leverage ratio was
2.74 as of that date, and our senior secured leverage ratio (which is senior secured debt to trailing twelve month
EBITDA) was 1.70.

We have received questions from some shareholders about what leverage ratio would make us uncomfortable. The
answer to this and similar questions is that we are willing to take leverage up for attractive opportunities to any
number that doesn't put us at risk of breaching our quarterly maintenance covenants on our debt, and we would
either sustain or pay down debt dependent on other capital allocation opportunities that arise. Importantly, over 40%
of our equity is held by long-term shareholders who are members of our board of directors and clearly incentivized
to not take undue risk with leverage.

Outlook

Fiscal Year 2020 Organic Investment Plans

On an unlevered free cash flow (albeit pre-tax, pre-working capital) basis, we expect the midpoint of our estimated
range of organic investment not required to maintain a steady state will decrease by $23 million from fiscal year
2019 to fiscal year 2020, and we expect the midpoint of the estimated range of operating income and adjusted NOP
impact of these investments to decrease by $37 million.

The primary factors that drive our anticipated investment decrease are plans for a significant decrease in early-
stage investments, the full-year impact of Vistaprint advertising reductions versus a half year in fiscal year 2019,
and reduced investment in National Pen (including not repeating the poor return advertising from Q2 of this past
fiscal year). We expect those planned decreases to be partially offset by an increase in growth capital expenditures
in our upload and print businesses and increased Vistaprint technology spend.

Please note that although we have reduced the absolute amount of advertising in Vistaprint, the amount we classify
as investment (i.e., greater than 12-month payback) increased significantly starting in fiscal year 2019. This is
because we have lowered our forecasts of cash flow for acquisition cohorts through the inclusion of costs that were
previously missing from our calculations. This had the effect of increasing our estimate of the net Vistaprint
advertising spend that takes longer than 12 months to pay back, and the estimate of the net investment not required
to maintain steady state. Because we started reducing this non-steady state spend in the second half of fiscal year
2019, the impact of this change in estimate is not immediately evident from the table of growth investments below
and we do not revise the historical investment numbers in these tables. As noted earlier, the related increase to our
SSFCF is due to both the change in estimate (i.e., that the net investment was higher than our prior estimates) and
that we reduced non-steady state advertising investment in the second half of the year.

10 Other than the minimum salary required to be paid to exempt employees under the Fair Labor Standards Act.

10

The following tables include midpoint estimates of the impact of our historical non-steady state investments on
unlevered free cash flow and operating income and net operating profit. They include rounded midpoint estimates
for our fiscal year 2020 plans. At the bottom of each table is our estimate by fiscal year for the range of total non-
steady state investment, which corresponds to the ranges that are a direct input to our SSFCF analysis.

UNLEVERED FREE CASH FLOW - ESTIMATED NET11 IMPACT OF NON-STEADY STATE INVESTMENTS12
$ in millions

VISTAPRINT

Investment Area

Columbus

Selection (new products and attributes)

LTV-based advertising and marketing
infrastructure

Technology

Shipping price reductions

Expansion of production & IT capacity
Other

OTHER ORGANIC INVESTMENTS

Investment Area

Upload and Print

National Pen

All Other Businesses

Mass Customization Platform (MCP)

Other Centrally Managed Investments

TOTAL OTHER THAN VISTAPRINT

FY15

FY16

FY17

FY18

FY19

34

14

13

8

—

14

8

36

8

12

11

—

34

3

26

18

15

10

—

11

15

—

—

Included
below

Included
below

16

9

1

8

4

32

11

N/A

10

6

$59

FY15

FY16

FY17

FY18

FY19

6

N/A

26

14

8

$54

10

N/A

42

27

7

$86

18

N/A

42

24

14

$98

14

2

29

22

3

8

13

49

25

4

$70

$99

$75

FY20
Est.
—

Included
below

25

15

N/A

5

15

$60

FY20
Est.
15

5

20

30

5

VISTAPRINT TOTAL

$91

$104

$95

$38

CIMPRESS TOTAL AT MIDPOINT

$145

$190

$193

$108

$158

$135

CIMPRESS TOTAL ESTIMATED RANGE

N/A

$150M -
$230M

$168M -
$218M

$88M -
$128M

$143M -
$173M

$120M -
$150M

11 Note that the estimates presented regarding our investments in MCP are gross investments, prior to benefits we realize in year, i.e., not net
investments like the other lines in these tables. This is true for both the UFCF impact on this page as well as the operating income and adjusted
NOP impact on the next page.
12 Note that investments in Vistaprint Corporate Solutions, Vistaprint India and Vistaprint Japan are included in All Other Businesses through
fiscal year 2019. Starting in fiscal year 2020, our estimated investments in these businesses are included in Vistaprint's "Other" category,
corresponding to a change in reporting structure. This is reflected in both the UFCF impact on this page as well as the operating income and
adjusted NOP impact on the next page.

11

OPERATING INCOME & ADJUSTED NOP - ESTIMATED NET IMPACT OF NON-STEADY STATE
INVESTMENTS
$ in millions

VISTAPRINT

Investment Area

Columbus

Selection (new products and attributes)

LTV-based advertising and marketing
infrastructure

Technology

Shipping price reductions

Expansion of production & IT capacity

Other

FY15

FY16

FY17

FY18

FY19

25

—

14

7

—

6

—

35

4

12

9

—

14

3

26

19

16

11

—

—

14

—

—

Included
below

Included
below

18

8

1

—

4

35

8

—

—

7

FY20
Est.
—

Included
below

25

10

—

—

15

VISTAPRINT TOTAL

$52

$77

$86

$31

$50

$50

OTHER ORGANIC INVESTMENTS

Investment Area

Upload and Print

National Pen

All Other Businesses

Mass Customization Platform (MCP)

Other Centrally Managed Investments

TOTAL OTHER THAN VISTAPRINT

FY15

FY16

FY17

FY18

FY19

6

N/A

22

15

14

$57

10

N/A

34

24

11

$79

14

N/A

41

25

14

$94

10

—

36

24

16

6

8

41

27

5

$86

$87

$50

FY20
Est.
—

—

15

30

5

CIMPRESS TOTAL AT MIDPOINT

$109

$156

$180

$117

$137

$100

CIMPRESS TOTAL ESTIMATED RANGE

N/A

$116M -
$196M

$155M -
$205M

$97M -
$137M

$122M -
$152M

$85M -
$115M

Revenue Outlook

Subject to the important caveat that we are not targeting any specific revenue growth rates for any particular quarter
or year, the following bullet points provide fiscal year 2019 organic constant-currency growth by reportable segment
and our current view regarding our near- to mid-term expectations for this metric. We expect that both reporting
segment and consolidated growth rates will fluctuate from quarter-to-quarter or year-to-year as they have done
historically.

•

Vistaprint grew by 3% in fiscal year 2019 on an organic constant-currency basis, a significant decrease
from the past few years as we pulled back our advertising spend and are retooling several aspects of this
business.13 In the second half of the year, organic constant-currency revenue growth was essentially flat.
We believe Vistaprint's revenue growth will be flat to negative in fiscal year 2020. This includes our
expectations of pro-forma growth inclusive of Vistaprint India, Vistaprint Japan and Vistaprint Corporate
Solutions into Vistaprint.

13 Vistaprint's reported growth in USD was 1% in fiscal year 2019 and 12% in fiscal year 2018. Please see reconciliation of non-GAAP measures
at the end of this letter.

12

We are hopeful that there is opportunity for Vistaprint to grow again beyond fiscal year 2020 but we will not
comment further on this because we do not yet have enough history following our advertising reductions.

•

For the different components of our Upload and Print investments:

◦

◦

PrintBrothers' organic constant-currency revenue growth was 13% and 18% in fiscal years 2019
and 2018, respectively14.
The Print Group's organic constant-currency revenue growth was 6% and 9% in fiscal years 2019
and 2018, respectively15.

◦ We continue to expect growth of these businesses to moderate over time but for the foreseeable
future, we expect growth that is roughly consistent with growth over the past two years, when
viewed as an aggregate percentage growth across the above two sub-groups (10% and 13% in
constant currencies in fiscal years 2019 and 2018, respectively).

•

•

National Pen’s constant-currency revenue growth was 7% in fiscal year 2019, and 20% in fiscal year
2018.16 We expect National Pen's constant-currency organic revenue growth to fall between zero and the
low single-digits in fiscal year 2020 as we moderate advertising investment and focus on operational
execution. Beyond fiscal year 2020, we see opportunity for National Pen to improve growth as it continues
to diversify its sales channels.

Excluding the businesses we have owned for less than 12 months (i.e., BuildASign and VIDA), the All Other
Businesses segment grew 9% in organic constant currency in fiscal year 2019.17

◦

◦

◦

For BuildASign, we expect high-single-digit to low-double-digit organic constant-currency growth for
the foreseeable future.
Vistaprint Corporate Solutions, Vistaprint India and Vistaprint Japan growth expectations are
incorporated into the Vistaprint revenue commentary above.
The early-stage businesses that remain in this segment (Printi, VIDA, and YSD in China) continue
to pivot and evolve their business models. We expect revenue growth to remain volatile, but in any
case revenue changes for these businesses combined is not expected to be material to Cimpress'
consolidated results in fiscal year 2020.

Steady State Free Cash Flow

The table below illustrates our calculation of the high and low ends of our approximate estimate of our likely range
of SSFCF for fiscal year 2019.

SSFCF Estimate ($ in Millions) - Most numbers in this table are only approximate

FY2019

Free cash flow

Add back cash interest expense*

Unlevered free cash flow

Adjustment for pro forma UFCF of M&A and non-controlling interests
Adjustment for pro forma UFCF of non-steady state working capital change

Adjustment for pro forma impact of fiscal year 2019 restructuring activity (primarily Vistaprint)

Approximate pro-forma unlevered free cash flow normalized for the above items

Add back low estimate of investment not needed to maintain steady state

Low estimate of Steady State Free Cash Flow

Add the increment between low and high estimates of investment not needed to maintain steady state

High estimate of Steady State Free Cash Flow

$

$

$

$

$

$

$

$

$

$

$

212

57

269
(1)
(17)
6

257

143

400

30

430

* Excludes cash interest for Waltham, Massachusetts facility lease because we view this as an operating cost, not a cost of borrowing capital

14 PrintBrothers' reported growth in USD was 8% in fiscal year 2019 and 29% in fiscal year 2018.
15 The Print Group's reported growth in USD was 2% in fiscal year 2019 and 19% in fiscal year 2018.
16 National Pen's reported growth in USD was 5% in fiscal year 2019 and 196% in fiscal year 2018 (we only owned National Pen for half of fiscal
year 2017).
17 All Other Businesses' reported revenue grew 111% in fiscal year 2019 due to the acquisition of BuildASign. Please see reconciliation of non-
GAAP measures at the end of this letter.

13

Important Caveats Regarding Steady State Free Cash Flow

SSFCF is an output, not an input, to our capital allocation decision making. In other words, we use SSFCF to
evaluate the intrinsic value of Cimpress and as a performance metric that, over time, measures the impact of our
past allocations of capital, but we do not use SSFCF to allocate capital.

This is the fifth year in which we have calculated an approximate estimate of our likely range of SSFCF. We believe
that each year we have improved our understanding of, and confidence in, estimates of our investments necessary
for maintaining steady state. We expect to continue to improve this analysis over time.

Changes to our business (and changes to our understanding of our business) from one year to the next drive
corresponding changes to our approximate estimates of our likely range of SSFCF. For example, our fiscal year
2019 calculation of SSFCF is higher both because we reduced advertising expenditures in Vistaprint that we now
believe did not meet our objectives and because we now estimate that much of the advertising we previously
considered as paying back in less than 12 months (i.e., not classified as investment) in fact takes more than 12
months.

At the time we published prior annual letters like this, we noted different adjustments for each fiscal year relative to
the prior year. All of these corrections would change our prior estimates of our likely ranges of SSFCF. One could
easily argue that these adjustments should also be reflected in revised estimates of SSFCF for prior fiscal years;
however we do not recast prior SSFCF estimates because we don't believe that the effort of doing so would
increase the value of Cimpress. Instead, we seek to be transparent, explicit and approximate: transparent about
where these changes to our estimates occur; explicit about the lack of precision inherent in any calculation of
SSFCF; and approximate by providing only range estimates, not specific SSFCF estimates.

There are still other things that we have to date not sought to adjust for that fluctuate based on a variety of factors.
For example, there are tax implications of the investments we are making but often these tax attributes are deeply
linked with the operational and corporate structures required to generate our SSFCF. Currency fluctuations are a
second example. Fiscal year 2019 benefited from more favorable currency than last year and we will continue to
experience currency fluctuations that will impact our steady state cash flow estimates.

The SSFCF concept depends on tracking systems, assumptions and judgments which we are continually learning
about, debating and seeking to improve. We are comfortable that the range of fiscal year 2019 estimates represents
our best understanding of our SSFCF as of the date of this letter, and we've been able to narrow and improve the
assumptions behind the presented ranges over time in function of our increased understanding. We believe that
each year we are improving our SSFCF estimates, and it provides an increasingly clean and thoughtful estimated
range (but still not perfect and certainly not precise) of what our company could generate each year into the future if
we stopped investing for growth.

The difference between our actual free cash flow and our approximate estimates of SSFCF represents an
approximate range estimate of the capital that we allocate to organic investments to grow our business beyond
steady state or those that, in hindsight, were not needed to maintain our steady state. Some investors have asked if
our removal of an estimated range of non-steady state organic investments in our steady-state analysis implies that
these investments should be "ignored". We do not think so. Rather, we ask investors to understand these
investments and to then make their own assessment of their value.

14

Summary & Conclusion

As we regularly emphasize, Cimpress' uppermost financial objective is to maximize our intrinsic value per share.
We believe we can approximate the rate of growth of our IVPS by comparing, across long periods of time, the result
of the following formula:

( [SSFCF divided by our WACC] - net debt ) / diluted shares outstanding 18

In order to create economic value, net of our cost of capital, we need to grow the result of this equation at a
compounded annual growth rate that is higher than our cost of capital. Unfortunately, based on internal estimates of
where within the high-low range of SSFCF we probably fell over the past five years, we believe that the fiscal year
2015 to fiscal year 2019 CAGR has in fact been slightly below our 8.5% WACC. We encourage shareholders to
make their own such estimates and we provide below a table of historical values for the components of the formula.

in millions

FY2015

FY2016

FY2017

FY2018

FY2019

When we made this estimate

July 2015

July 2016

July 2017

July 2018

July 2019

High estimate of SSFCF

Low estimate of SSFCF

Pro forma net debt

Weighted average diluted shares outstanding

$385

$210

$419

33.8

$351

$271

$609

33.0

$340

$290

$750

32.6

$340

$300

$795

32.2

$430

$400

$1,001

31.7

Acknowledging, analyzing and addressing past failure is a prerequisite to achieving excellence. Going back to the
Stockdale paradox I referred to at the beginning of this letter, our failure over recent years to grow IVPS in excess of
our cost of capital is the most important of the brutal financial facts that we must confront. We have pursued
investments that would not be supported had they been subjected to more rigorous analysis, and we have too often
poorly executed and/or failed to fully leverage Cimpress’ shared strategic capabilities. This is not about us not
wanting to take risks. To the contrary, setbacks are a natural byproduct of entrepreneurial risk. But we need to learn
from past experience how to better limit avoidable errors.

Each year that passes provides an opportunity to confront brutal facts in service of building an enduring and
transformational business that creates value for all of our constituents. Fiscal year 2019 was painfully full of such
learning opportunity, but the discipline of our talented team members around the world to confront these facts gives
me confidence in our future. In that regard, fiscal year 2019 laid the groundwork for what we need to accomplish in
fiscal year 2020.

• Our decentralized organizational structure shines a clear light on what works and what does not and places
the levers and decision rights to deliver value in the hands of the leaders of our businesses. All of our
businesses have recognized and started to address the challenges that they face.

•

•

•

Each central team has a very clear set of measurable objectives to either deliver on our select few shared
strategic capabilities or to perform those activities which can only be performed centrally.

Teams across Cimpress took important measures to cut poor performing investments, clarify their
strategies, invest in technology and supply chain capabilities, reduce costs and accelerate innovation.
Some of those changes were evolutionary in nature. Others, such as at Vistaprint, National Pen and Upload
and Print, represent significant change in tactics but leverage strong underlying businesses and strategies.
Still others were more extreme but necessary changes, such as our recent decision to materially restructure
Printi.

The SSFCF improvements in the second half of fiscal year 2019, and even more so in Q4, indicate that we
are on the right path financially.

• We are building momentum on a long list of customer-facing improvements that we are implementing

across Cimpress. We look forward to sharing examples during our upcoming investor day.

18 Note that the output of the above formula is not an estimate of our IVPS because the SSFCF component does not include the value of growth
investment, past and future, that is not yet impacting our SSFCF, where as the net component debt does include the cumulative investments.

15

In addition to this letter, our GAAP financial results, and our SEC filings, we plan to convey valuable complementary
information at our investor day on August 7, 2019, which I encourage you to attend either in person or via webcast.
Having reviewed all of this material, I hope that you will agree that we have a sharper focus on what matters most to
maximize the intrinsic value of our shares.

Thank you for the time you have invested to read this letter, and for your attention and consideration. We take very
seriously our responsibility as stewards of our investors’ capital. We believe that this explicit enumeration of our
investment frameworks, successes and failures empowers each investor to decide if Cimpress is an attractive
company with which to entrust capital.

Sincerely,

Robert Keane
Founder, Chairman & CEO
Cimpress N.V.

July 31, 2019

16

APPENDICES

How We Think About Intrinsic Value Per Share ("IVPS")

Our uppermost financial objective is to maximize our IVPS. We do not publicly disclose our internal IVPS range
estimates because of their judgment-based nature and because we assume that shareholders who take a long-term
perspective will each make their own estimates of the value of a share of Cimpress. However, I would like to explain
the process by which we internally establish an IVPS range estimate so you understand how we, as the stewards of
the capital you entrust to us, think about this very important subject.

We define IVPS as (a) the unlevered free cash flow per diluted share that, in our best judgment, will occur between
now and the long-term future, appropriately discounted to reflect our cost of capital, minus (b) net debt per diluted
share.

Any estimate of part (a) is inherently subjective and based on forward-looking projections. That is why we say that
our definition of IVPS is based on our best judgment. Please note my use of many qualifying terms throughout this
letter such as "estimated", "range", "approximate" and "judgment". The future is inherently unknowable so our
commentary should be understood in the context of these qualifying terms.

We use two methods to estimate part (a) of our IVPS equation. We establish multiple scenarios, so each of these
approaches generates a range based on several present values. We try to be prudent and realistic in our forecasts.
We then look at the range of all the outputs across the two methods, discuss and debate the merits and
weaknesses of each output, and then make a range-based judgment call.

The first of these two methods is a classic discounted cash flow ("DCF") financial model. We forecast key line items
in our income statement and cash flow statements based on past trends, and our beliefs about how those trends
will progress in the future. We typically project these ten fiscal years into the future, and in the last year establish a
terminal value by dividing that year's projected UFCF by our WACC. We then discount all of this back to today at
our WACC, then divide by the number of diluted shares.

The second method is based on steady state unlevered free cash flow ("SSFCF"). We define "steady state" as
having a sustainable and defensible business over the long term that is capable of growing after-tax free cash flow
at the rate of United States inflation. SSFCF is an estimate that is inherently based on many subjective business
judgments and approximations, so you should consider our statements about this concept to be directional range
estimates that are definitely not specific or precise. This approach is not traditional but we believe it to be useful and
informative. In our experience, we typically find that our estimates of IVPS are lower using the SSFCF method than
the DCF method. For the SSFCF method, our process is to establish:

i. An estimated range of what value exists in Cimpress today assuming no more of our past investments turn
cash generative (or negative) and assuming we were to stop investing for growth beyond steady state. We
establish this estimated range by dividing the upper and lower bounds of our range estimate of SSFCF by
our WACC to derive a high and low enterprise value prior to accounting for future returns on capital which
we have deployed or will deploy which are not yet contributing to our SSFCF.

ii. An estimated range of future returns from our past and future capital allocation (other than organic

investments required to maintain steady state) whose returns do not yet show up in our SSFCF. We
discount those to their present value using our WACC. This second component addresses our view that a
major portion of our estimate of IVPS derives from us having a large set of attractive investment
opportunities for the foreseeable future and that we can fund such investments thanks to our significant
SSFCF combined with our financing capacity.

iii. Add the results from "i." and "ii." together to estimate a range of values, which we divide by the number of

diluted shares.

While part "ii." is a material part of any IVPS calculation, it necessitates significant assumptions about the future
which often times are well-intentioned but lead to overly optimistic estimates of returns that have yet to materialize.
For retrospective assessments of the compounded annual growth rate (CAGR) of IVPS over extended periods
(such as the FY15 to FY19 assessment discussed in this letter) we therefore use only part "i." as the value which
we divide by the number of diluted shares.

17

As discussed previously, we allocate capital based on our estimates of the present value of any given potential
investment, discounted by our hurdle rates and selected within the context of alternative uses of that capital. For
example, we do not protect or favor the maintenance of SSFCF in our existing businesses as part of our capital
allocation processes. As with all capital allocation choices, we would make such investments only if we believe that
they will both meet or exceed relevant hurdle rates and will be the best choice relative to alternative uses of that
capital. We would rather accept that such a portion of our business is mature and declining and use the cash flows
that are generated from it to invest elsewhere. The fact that we currently invest large amounts of capital into the
maintenance of steady state reflects our belief in the strong returns available to us in our current business.

Capital Allocation Approach

We can deploy capital via organic investments, share repurchases, acquisitions and equity investments, debt
reduction, and the payment of dividends. Please note however, that we do not intend to pay dividends for the
foreseeable future. Our sources of capital are the cash we generate from our businesses, the issuance of debt, the
issuance of equity, and the divestiture of assets. We consider capital to be fungible across all of these categories. In
other words, we do not favor one over the other, but rather seek to grow our IVPS by allocating across these
categories in function of the relative returns of current and expected future opportunities.

We define corporate-level deployment of capital as any investment of money that we expect to require more than
twelve months to return 100% or more of the investment. You should assume this definition for all of our references
to capital allocation. We delegate to our businesses and central teams (and do not centrally seek to limit or
optimize) capital allocation decisions which our operational executives expect to pay back in less than twelve
months. We then hold each operating unit accountable for delivering an aggregate level of unlevered free cash flow
that (a) takes into account the negative cash flow from corporate-level capital allocation, and (b) is net of any
sub-12-month-payback investments they chose to make on a decentralized basis.

We evaluate our IVPS in U.S. dollars so we hold ourselves responsible for a long-term, consolidated financial
results in U.S. dollars. That being said, we hold our individual businesses accountable to financial results in the
currencies that are most relevant to those businesses. We believe that, over the long term, most currencies will
fluctuate both up and down relative to the the U.S. dollar and that, on average and over the long term, those
fluctuations will neutralize most of the impact of shorter-term currency volatility. We seek to reduce short- and
medium-term currency volatility at an aggregate level either naturally or with our hedging program so that we have
time to react to significant changes for our debt covenants.

We currently estimate our WACC to be 8.5%. We seek to have a weighted average return on our portfolio of
deployed capital, net of failures, that is materially above our WACC. In support of this objective, we vary the hurdle
rates that we use at the time of investment decisions in function of our judgment of the risks to various types of
investment. For example, we require only 10% for highly predictable organic investments located in Europe, North
America or Australia such as the replacement or expansion of capital equipment for profitable and growing
businesses, 15% for M&A of established, growing, profitable companies, and 25% for risky investments such as our
investments in our portfolio of startup businesses. At the time that we make any given investment we expect to
deliver a return that is above its relevant hurdle rate, preferably well above.

As much as we would like to operate in a hypothetical world in which we didn't make capital allocation errors, we
believe that innovation and risk taking are critical to value creation so we do not seek to avoid investment risk nor
are we able to prevent failure at the level of individual investment projects. We report to you our failures as well as
our successes so that you can evaluate our performance in light of our overall weighted average portfolio of
investments.

We recognize that a portfolio of investments that exceeds WACC does not necessarily mean, by itself, that we have
made good capital allocation decisions. We need to compare our returns against the opportunity cost of potentially
higher returns that might have come from deploying the same capital into even higher-returning opportunities of a
similar risk level. This more stringent measure of performance clarifies the cost of mistakes, which we have made in
the past. Also, as we have noted in the past, we can make mistakes when we raise capital. This understanding of
the true cost of equity issuance is a central reason why the performance mechanisms of our share-based
compensation vehicles directly link potential payout and its associated dilution to the equity returns that Cimpress
delivers to long-term shareholders after such dilution.

18

Organic Investments

The organic capital that we have allocated, and that we plan to continue to allocate, directly reduces our UFCF. We
nonetheless organically deploy significant amounts of capital because we believe that we can deliver weighted
average returns on this investment portfolio that are above (preferably well above) our WACC. Doing so would, in
turn, increase our IVPS.

Many of our investments begin to return cash in the same fiscal year as their initial investment so, where practical
from a tracking perspective, the investment estimates we provide in this letter represent our net investment, not the
gross investment. All numbers in the tables in this letter are rounded estimates. Because we cannot precisely
estimate the rate of investment or precisely isolate the returning cash flows of most of our investments, and
because we may make changes to our plans during the course of the future fiscal year based on new information
we may receive, both historical and planned numbers in this document should be considered only as directional and
approximate.

To avoid complexity in the presentation and reconciliation of figures which we include in public documents, we
describe these investments as a reduction to UFCF before tax effects and prior to working capital changes.
However, internally, we endeavor to evaluate investment decisions based on our forecasts of discounted unlevered
free cash flow, i.e., after both tax and changes to working capital. To help investors understand our capital allocation
in terms that may be important to them, in this letter we also express our investments as reductions to operating
income and adjusted net operating profit ("NOP").

Acquisitions & Early-Stage Investments

Acquisitions of Established Businesses

In our view, acquisitions and equity investments are risky investments that, if successful, can produce attractive
returns on large amounts of capital and/or fortify the competitive position of our existing businesses. We also
believe that transactions in which we acquire less than 100% of a business can be attractive under the right
circumstances since such structures may help us to align, motivate and retain co-owners and/or partners who are
important to driving strong performance for Cimpress. For most acquisitions or equity investments of established,
profitable businesses, at the time we make that investment we typically apply a 15% hurdle rate.

We may also divest and/or sell all or a portion of the equity of a given business when we believe we could deploy
our capital more productively elsewhere, or when we believe that doing so will bring important benefits in terms of
our relationship with third parties who are important to the success of that business.

Early-Stage Investments

For investments in nascent businesses, we typically use a 25% ROIC hurdle to reflect the materially higher risk
typically associated with that allocation of our capital.

Potentially, we could create great value by entering markets that are several steps away from our current
businesses and by then building great customer franchises and fast-growing, profitable businesses in these
markets. In the very ancient history of our company we achieved exactly such a feat. Back in 1998, Cimpress was
just "Bonne Impression", a small (roughly $3 million in revenue), break even, low-growth, direct-mail-catalog-based
supplier of desktop publishing supplies for small businesses in Europe. We aspired to take our knowledge of that
market and move into online printing, still serving the same customer for self-service graphic design and short-run
printing, but in a very different way than our existing business. To do so we raised significant venture capital money
and over the 1998 to 2003 period launched Vistaprint. We had plenty of failures, setbacks, re-launches, pivots and
urgent needs for more financing, but by 2003 Vistaprint was profitable, fast growing, and on its way to becoming an
incredible business.

Now, as much as we would love it, we don't expect to organically create another Vistaprint. To expect to do so
would require ignoring the reality that, besides hard work, a huge factor in our success came from the good luck of
being in the right place at the right time. But we do believe that it might be possible for us to build a portfolio of fast-
growth, profitable businesses that, a decade into the future, contribute a significant portion of Cimpress' overall
growth and which, at the portfolio level, net of inevitable failures, would have generated attractive ROIC on a

19

magnitude that could "move the needle" of value creation at the Cimpress-wide level. At the highest level, that
aspiration is why we invest in early stage investments.

Share Repurchases & Issuance

Share repurchases have been a large category of capital allocation for Cimpress over the years. We do not
repurchase shares with the objective of offsetting share dilution. Rather, we do so opportunistically and at times
when we believe it will yield investment returns in excess of our WACC.

We have repurchased and issued, and may also in the future repurchase or issue, shares to cover obligations
under our equity compensation plans, for acquisitions or similar transactions, and for other purposes. For example,
for acquisition-related earn-outs and other purchase obligations like deferred payments for non-controlling interests,
we often structure the obligation to be payable in cash or shares at Cimpress' option.

When we issue shares, we are willing to do so at prices that are at or below our estimate of our IVPS if we believe
the return for the investment of the capital from the equity issuance will be higher than any loss of value we expect
to incur from issuing shares below their intrinsic value.

Our choice to repurchase or issue shares is guided by the above principles and by a variety of other debt covenant
and legal requirements. Because of the complexity of these criteria, periods in which we issue or buy back shares,
or in which we do not do so, should not necessarily be considered as an indication of our views on our IVPS relative
to the share price.

Debt Issuance and Repayment

We view debt as an important source of capital that, when maintained at manageable levels, helps us maximize our
IVPS. We believe that the calculated entrepreneurial risk-taking inherent in our capital allocation is fully compatible
with our commitment to maintain reasonable levels of debt because each individual investment we make is small
relative to our overall financial performance.

Given our fluctuating needs for capital, we often choose to deploy capital to the reduction of debt.

We greatly value our debt investors and believe that Cimpress represents a compelling issuer of bonds and a
strong customer for financial institutions.

20

Net Debt per Share

As noted in this letter, we define IVPS as (a) the unlevered free cash flow per diluted share that, in our best
judgment, will occur between now and the long-term future, appropriately discounted to reflect our cost of capital,
minus (b) net debt per diluted share. The following table provides our calculation of part (b).

Net Debt Per Share (USD Millions Except Per Share Data)

FY2015
(June 30,
2015)

FY2016
(June 30,
2016)

FY2017
(June 30,
2017)

FY2018
(June 30,
2018)

Total debt, excluding debt issuance costs

Cash and equivalents

Net debt, excluding debt issuance costs

Adjustment for proceeds from sale of
Albumprinter*

Pro-forma net debt

Weighted average diluted shares
outstanding**

Pro-forma net debt per share

$523

$104

$419

$686

$77

$609

$419

$609

33.8

$12.40

33.0

$18.45

$883

$26

$857

$(107)

$750

32.6

$23.01

FY2019
(June 30,
2019)

$1,036

$35

$1,001

$839

$44

$795

$795

$1,001

32.2

$24.69

31.7

$31.58

* USD estimate made using July 25, 2017 USD/Euro spot rate of 1.1655. This adjustment was made prior to the sale date and the calculation
has not been updated to show the proceeds in fiscal year 2018, when the sale was actually completed.
** Weighted average shares outstanding for fiscal year 2017 represent the number of shares we would have reported on the face of our income
statement had we been in a profit position for fiscal year 2017 instead of a loss position. The 'basic' weighted shares outstanding reported on our
income statement was 31.3 million for fiscal year 2017.

21

Non-GAAP Reconciliations

To supplement Cimpress’ consolidated financial statements presented in accordance with U.S. generally accepted accounting
principles, or GAAP, Cimpress has used the following measures defined as non-GAAP financial measures by Securities and
Exchange Commission, or SEC, rules: Constant-currency revenue growth, constant-currency revenue growth excluding revenue
from acquisitions and divestitures made in the last twelve months, upload and print group constant currency revenue growth,
adjusted net operating profit, adjusted EBITDA, adjusted free cash flow, unlevered free cash flow and trailing-twelve-month
return on invested capital:

•

•

•

•

•

•

•

•

Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the
current period using the prior year period’s average exchange rate for each currency to the U.S. dollar.

Constant-currency revenue growth excluding revenue from acquisitions, divestitures and joint ventures during the first
year of ownership excludes the impact of currency as defined above and revenue from:

◦

◦

◦

◦

National Pen from Q3 fiscal 2017 through Q2 fiscal 2018;

Albumprinter divestiture from Q1 fiscal 2018 through Q4 fiscal 2018;

VIDA from Q1 fiscal 2018 through Q4 fiscal 2019; and

BuildASign from Q2 fiscal 2018 through Q1 fiscal 2019.

Upload and print group constant-currency revenue growth is the combination of revenue for PrintBrothers and The Print
Group in constant currencies, adjusted to exclude inter-segment revenue when conducted between businesses in
these segments.

Adjusted net operating profit is defined as GAAP operating income plus interest expense associated with our Waltham,
Massachusetts lease, excluding M&A related items such as acquisition-related amortization and depreciation, changes
in the fair value of contingent consideration, and expense for deferred payments or equity awards that are treated as
compensation expense, plus the impact of certain unusual items such as discontinued operations, restructuring
charges, impairments, or gains related to the purchase or sale of subsidiaries, plus certain realized gains or losses on
currency derivatives that are not included in operating income.

Adjusted EBITDA is defined as operating income plus depreciation and amortization (excluding depreciation and
amortization related to our Waltham, Massachusetts office lease) plus share-based compensation expense plus
proceeds from insurance plus earn-out related charges plus certain impairments plus restructuring related charges plus
realized gains or losses on currency derivatives less interest expense related to our Waltham, Massachusetts office
lease less gain on purchase or sale of subsidiaries.

Adjusted free cash flow is defined as net cash provided by operating activities less purchases of property, plant and
equipment, purchases of intangible assets not related to acquisitions, and capitalization of software and website
development costs, plus payment of contingent consideration in excess of acquisition-date fair value, plus gains on
proceeds from insurance.

Unlevered free cash flow is adjusted free cash flow before cash interest related to borrowing. Cash interest related to
borrowing excludes the portion of cash interest expense expense related to our Waltham, Massachusetts office lease.

Trailing-twelve-month return on invested capital is adjusted NOPAT or adjusted NOPAT excluding share-based
compensation, divided by debt plus redeemable noncontrolling interest plus shareholders equity, less excess cash.
Adjusted NOPAT is defined as adjusted NOP from above, less cash taxes. Adjusted NOPAT excluding share-based
compensation adds back all share-based compensation expense that has not already been added back to adjusted
NOPAT. Excess cash is cash and equivalents greater than 5% of last twelve month revenues and, if negative, is capped
at zero. Operating leases have not been converted to debt for purposes of this calculation.

These non-GAAP financial measures are provided to enhance investors' understanding of our current operating results from the
underlying and ongoing business for the same reasons they are used by management. For example, as we have become more
acquisitive over recent years we believe excluding the costs related to the purchase of a business (such as amortization of
acquired intangible assets, contingent consideration, or impairment of goodwill) provides further insight into the performance of
the underlying acquired business in addition to that provided by our GAAP operating income. As another example, as we do not
apply hedge accounting for our currency forward contracts, we believe inclusion of realized gains and losses on these contracts
that are intended to be matched against operational currency fluctuations provides further insight into our operating performance
in addition to that provided by our GAAP operating income. We do not, nor do we suggest that investors should, consider such
non-GAAP financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.
For more information on these non-GAAP financial measures, please see the tables captioned “Reconciliation of Non-GAAP
Financial Measures” included at the end of this letter. The tables have more details on the GAAP financial measures that are
most directly comparable to non-GAAP financial measures and the related reconciliation between these financial measures.

22

Reconciliation of Non-GAAP Financial Measures

Revenue Growth Reconciliation by Reportable Segment
Annual, in $ thousands

FY2019

FY2018

Year-over-
year Growth

Currency
Impact
(Favorable) /
Unfavorable

Constant-
Currency
Revenue
Growth

Impact of
Acquisitions /
Divestitures
(Favorable) /
Unfavorable

Constant-
Currency
Revenue
Growth
Excluding
Acquisitions /
Divestitures

Vistaprint

$

1,472,671 $

1,462,686

PrintBrothers

443,987

410,776

The Print Group

325,872

320,473

National Pen

348,409

333,266

1%

8%

2%

5%

All Other Businesses

185,052

87,583

111%

Inter-Segment
Eliminations

(24,915)

(22,243)

Total revenue

$

2,751,076 $

2,592,541

6%

2%

5%

4%

2%

6%

3%

3%

13%

6%

7%

—%

—%

—%

—%

117%

(108)%

3%

13%

6%

7%

9%

9%

(4)%

5%

Upload and Print

PrintBrothers reported revenue

The Print Group reported revenue

Upload and Print inter-segment eliminations

Total Upload and Print revenue in USD

Upload and Print revenue growth in USD

Currency impact

Total Upload and Print revenue in constant currency

FY2018

FY2019

410,776 $

443,987

320,473 $

325,872

(1,239) $

(935)

730,010 $

768,924

$

$

$

$

5%

5%

10%

23

Reconciliation of Non-GAAP Financial Measures (Continued)

Adjusted EBITDA
Annual, in $ millions

GAAP operating income

Depreciation and amortization

Waltham, MA lease depreciation adjustment

Share-based compensation expense

Interest expense associated with Waltham, MA lease

Earn-out related charges

Certain impairments and other adjustments

Gain on purchase or sale of subsidiaries

Restructuring related charges

Realized gains on currency derivatives not included in operating income

Adjusted EBITDA1,2

FY2019

$163.6

$173.0

($4.1)

$18.3

($7.2)

$—

$10.7

$—

$12.1

$20.3

$386.5

1This letter uses the definition of adjusted EBITDA as outlined above and therefore does not include the pro-forma impact of acquisitions or
divestitures; however, our debt covenants allow for the inclusion of pro-forma impacts to adjusted EBITDA.
2Adjusted EBITDA includes 100% of the results of our consolidated subsidiaries and therefore does not give effect to adjusted EBITDA
attributable to noncontrolling interests. This is to most closely align to our debt covenant and cash flow reporting.

Free Cash Flow and Unlevered Free Cash Flow1
Annual, in $ thousands

Net cash provided by
operating activities

Purchases of property,
plant and equipment

Purchases of intangible
assets not related to
acquisitions

Capitalization of software
and website development
costs

Payment of contingent
consideration in excess of
acquisition-date fair value

Proceeds from insurance
related to investing
activities

FY2006

FY2011

FY2012

FY2013

FY2014

FY2015

FY2016

FY2017

FY2018

FY2019

$34,637 $165,149 $146,749 $141,808 $153,739 $242,022 $247,358 $156,736 $192,332 $331,095

($24,929)

($37,405)

($46,420)

($78,999)

($72,122)

($75,813)

($80,435)

($74,157)

($60,930)

($70,563)

—

($205)

($239)

($750)

($253)

($250)

($476)

($197)

($308)

($64)

($2,656)

($6,290)

($5,463)

($7,667)

($9,749)

($17,323)

($26,324)

($37,307)

($40,847)

($48,652)

—

—

—

—

—

—

—

—

—

$8,055

$8,613

—

49,241

—

—

$3,624

—

—

—

—

Adjusted free cash flow

$7,052 $121,249

$94,627

$54,392

$71,615 $156,691 $152,360

$45,075 $139,488 $211,816

Plus: cash paid during the
period for interest

Less: interest expense for
Waltham lease

$1,089

$219

$1,487

$4,762

$6,446

$8,520

$37,623

$45,275

$56,614

$63,940

—

—

—

—

—

— ($6,287)

($7,727)

($7,489)

($7,236)

Unlevered free cash flow

$8,141 $121,468

$96,114

$59,154

$78,061 $165,211 $183,696

$82,623 $188,613 $268,520

24

About Cimpress
Cimpress N.V. (Nasdaq: CMPR) invests in and builds customer-focused, entrepreneurial, mass-customization businesses for the
long term. Mass customization is a competitive strategy which seeks to produce goods and services to meet individual customer
needs with near mass production efficiency. Cimpress businesses include BuildASign, Drukwerkdeal, Exaprint, National Pen,
Pixartprinting, Printi, Vistaprint and WIRmachenDRUCK.

To learn more, visit http://www.cimpress.com.

Cimpress and the Cimpress logo are trademarks of Cimpress N.V. or its subsidiaries. All other brand and product names
appearing on this announcement may be trademarks or registered trademarks of their respective holders.

Risks Related to Our Business
This investor letter contains statements about our future expectations, plans, and prospects of our business that constitute
forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995,
including but not limited to our expectations for the growth and development of our business, financial results, and cash flows on
a consolidated basis and for each of our individual businesses and reporting segments, our estimates and expectations relating
to our unlevered free cash flow and intrinsic value per share, the effects of our decentralized structure and other organizational
changes on our business and financial results, our plans for managing our debt, the development and success of our mass
customization platform, our expectations with respect to our corporate social responsibility goals, our estimates and plans for
future allocations of capital and investments in our business and acquisitions, and the anticipated results of our past and future
investments and acquisitions, including but not limited to our discussions under the heading "Outlook." Forward-looking
projections and expectations are inherently uncertain, are based on assumptions and judgments by management, and may turn
out to be wrong. Our actual results may differ materially from those indicated by these forward-looking statements as a result of
various important factors, including but not limited to flaws in the assumptions and judgments upon which our forecasts are
based; our failure to execute our strategy; our inability to make the investments in our business that we plan to make or the
failure of those investments to have the effects that we expect; our failure to manage the growth and complexity of our business;
our ability to realize the benefits of the decentralization of our operations; our failure to promote and strengthen our brands; our
failure to develop and deploy our mass customization platform or to realize the anticipated benefits of the platform; our failure to
acquire new customers and enter new markets, retain our current customers, and sell more products to current and new
customers; costs and disruptions caused by acquisitions and strategic investments; the failure of the businesses we acquire or
invest in to perform as expected; the willingness of purchasers of customized products and services to shop online;
unanticipated changes in our markets, customers, or business; competitive pressures; loss of key personnel; our failure to
maintain compliance with the covenants in our revolving credit facility and senior notes or to pay our debts when due; changes in
the laws and regulations or in the interpretations of laws or regulations to which we are subject, including tax laws, or the
institution of new laws or regulations that affect our business; general economic conditions; and other factors described in our
Form 10-Q for the fiscal quarter ended March 31, 2019 and the other documents we periodically file with the U.S. Securities and
Exchange Commission.

In addition, the statements and projections in this letter represent our expectations and beliefs as of the date of this letter, and
subsequent events and developments may cause these expectations, beliefs, and projections to change. We specifically
disclaim any obligation to update any forward-looking statements. These forward-looking statements should not be relied upon
as representing our expectations or beliefs as of any date subsequent to the date of this letter.

25

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_________________________________

Form 10-K

(Mark One)
☑ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended June 30, 2019

or
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from

to

Commission file number 000-51539
_________________________________

Cimpress N.V.

(Exact Name of Registrant as Specified in Its Charter)
_________________________________

The Netherlands

(State or Other Jurisdiction of
Incorporation or Organization)

98-0417483
(I.R.S. Employer
Identification No.)

Building D, Xerox Technology Park A91 H9N9,
Dundalk, Co. Louth
Ireland
(Address of Principal Executive Offices)
Registrant’s telephone number, including area code: 353 42 938 8500
Securities Registered Pursuant to Section 12(b) of the Act:

Title of Each Class

Trading Symbol(s)

Name of Exchange on Which Registered

Ordinary Shares, par value of €0.01

CMPR

NASDAQ Global Select Market

Securities registered pursuant to Section 12(g) of the Act: None

______________________________

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes þ No o

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes o No þ

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to

Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to
submit such files). Yes þ No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting

company, or an emerging growth company. See definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and
"emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer þ

Accelerated filer ☐
Smaller reporting company ☐
Emerging growth company ☐

Non-accelerated filer ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying

with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Indicate by check mark whether the registrant is a shell company (as defined in Exchange Act Rule 12b-2). Yes ☐ No þ

The aggregate market value of the ordinary shares held by non-affiliates of the registrant was approximately $2.74 billion on December 31,
2018 (the last business day of the registrant's most recently completed second fiscal quarter) based on the last reported sale price of the registrant's
ordinary shares on the NASDAQ Global Select Market.

As of August 5, 2019, there were 30,392,414 Cimpress N.V. ordinary shares outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

The registrant intends to file a definitive proxy statement pursuant to Regulation 14A within 120 days of the end of the fiscal year ended

June 30, 2019. Portions of such proxy statement are incorporated by reference into Items 10, 11, 12, 13, and 14 of Part III of this Annual Report on
Form 10-K.

F
o
r
m
1
0
-
K

CIMPRESS N.V.
ANNUAL REPORT ON FORM 10-K
For the Fiscal Year Ended June 30, 2019

TABLE OF CONTENTS

PART I

Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Legal Proceedings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II
Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issued Purchases of

Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Selected Financial Data. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements with Accountants and Financial Disclosures . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part III
Item 10. Directors, Executive Officers and Corporate Governance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . .
Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Part IV

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 16. Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Item 1.

Business

Overview & Strategy

PART I.

Cimpress is a strategically focused group of more than a dozen businesses that specialize in mass
customization, via which we deliver large volumes of individually small-sized customized orders for a broad
spectrum of print, signage, photo merchandise, invitations and announcements, writing instruments, packaging,
apparel and other categories. Mass customization is a core element of the business model of each Cimpress
business. Stan Davis, in his 1987 strategy manifesto “Future Perfect” coined the term mass customization to
describe “generating an infinite variety of goods and services, uniquely tailored to customers”. In 2001, Tseng &
Jiao defined mass customization as “producing goods and services to meet individual customers’ needs with near
mass production efficiency”. We discuss mass customization in more detail further below.

We have grown substantially over the past decade, from $0.5 billion of revenue in fiscal year 2009 to $2.8

billion of revenue in fiscal year 2019, and as we have grown we have achieved important benefits of scale.
However, we also believe it is critical for us to “stay small as we get big”. By this we mean that we need to serve
customers and act and compete with focus, nimbleness and speed that is typical of smaller, entrepreneurial firms
but often not typical of larger firms. This is because we face intense competition across all our businesses and we
must constantly and rapidly improve the value we deliver to customers. To stay small as we get big, our strategy
calls for us to pursue a deeply decentralized organizational structure which delegates responsibility, authority and
resources to the CEOs and managing directors of our various businesses.

Specifically, our strategy is to invest in and build customer-focused, entrepreneurial mass customization

businesses for the long term, which we manage in a decentralized, autonomous manner. We drive competitive
advantage across Cimpress through a select few shared strategic capabilities that have the greatest potential to
create Cimpress-wide value. We limit all other central activities to only those which absolutely must be performed
centrally.

This decentralized structure is beneficial in many ways. We believe that, in comparison to a more

centralized structure, decentralization enables our businesses to be more customer focused, to make better
decisions faster, to manage a holistic cross-functional value chain required to serve customers well, to be more
agile, to be held more accountable for driving investment returns, and to understand where we are successful and
where we are not.

The select few shared strategic capabilities into which we invest include our (1) mass customization
platform ("MCP"), (2) talent infrastructure in India, (3) central procurement of large-scale capital equipment,
shipping services, major categories of our raw materials and other categories of spend, and (4) peer-to-peer
knowledge sharing among our businesses. We encourage each of our businesses to leverage these capabilities,
but each business is free to choose whether or not to use these services. This optionality, we believe, creates
healthy pressure on the central teams who provide such services to deliver compelling value to our businesses.

We limit all other central activities to only those which must be performed centrally. Out of more than 13,000

employees we have fewer than 70 who work in central activities that fall into this category, which includes tax,
treasury, internal audit, general counsel, corporate communications, consolidated reporting and compliance,
information security, investor relations, capital allocation and the functions of our CEO and CFO. We seek to avoid
bureaucratic behavior in the corporate center, however we have developed, through experience, guardrails and
accountability mechanisms in key areas of governance including cultural aspects such as a focus on customers or
being socially responsible, as well as operational aspects such as the processes by which we set strategy and
financial budgets and review performance, or the policies by which we ensure compliance with information privacy
laws.

Our Uppermost Financial Objective

Our uppermost financial objective is to maximize our intrinsic value per share. We define intrinsic value per

share as (a) the unlevered free cash flow per diluted share that, in our best judgment, will occur between now and
the long-term future, appropriately discounted to reflect our cost of capital, minus (b) net debt per diluted share. We
define unlevered free cash flow as free cash flow plus interest expense related to borrowings.

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This financial objective is inherently long-term in nature. Thus an explicit outcome of this is that we accept
fluctuations in our financial metrics as we make investments that we believe will deliver attractive long-term returns
on investment.

We ask investors and potential investors in Cimpress to understand our uppermost financial objective by
which we endeavor to make all financially evaluated decisions. We often make decisions in service of this priority
that could be considered non-optimal were they to be evaluated based on other financial criteria such as (but not
limited to) near- and mid-term revenue, operating income, net income, EPS, Adjusted Net Operating Profit
(Adjusted NOP), Adjusted EBITDA, and cash flow.

Mass Customization

Mass customization is a business model that allows companies to deliver major improvements to customer

value across a wide variety of customized product categories. Companies that master mass customization can
automatically direct high volumes of orders into smaller streams of homogeneous orders that are then sent to
specialized production lines. If done with structured data flows and the digitization of the configuration and
manufacturing processes, setup costs become very small, and small volume orders become economically feasible.

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The chart illustrates this concept. The horizontal

axis represents the volume of production of a given
product; the vertical axis represents the cost of
producing one unit of that product. Traditionally, the
only way to manufacture at a low unit cost was to
produce a large volume of that product: mass-produced
products fall in the lower right hand corner of the chart.
Custom-made products (i.e., those produced in small
volumes for a very specific purpose) historically
incurred very high unit costs: they fall in the upper left-
hand side of the chart.

Mass customization breaks this trade off,
enabling low-volume, low-cost production of individually
unique products. Very importantly, relative to traditional
alternatives mass customization creates value in many
ways, not just lower cost. Other advantages can
include faster production, greater personal relevance,
elimination of obsolete stock, better design, flexible
shipping options, more product choice, and higher
quality.

Mass customization delivers a breakthrough in customer value particularly well in markets in which the

worth of a physical product is inherently tied to a specific, unique use or application. For instance, there is limited
value to a sign that is the same as is used by many other companies: the business owner needs to describe what is
unique about his or her business. Likewise, a photo mug is more personally relevant if it shows pictures of
someone’s own friends and family. Before mass customization, producing a high quality custom product required
high per-order setup costs, so it simply was not economical to produce a customized product in low quantities.

We believe that the business cards sold by our Vistaprint business provide a concrete example of the

potential of our mass customization business model to deliver significant customer value and to develop strong
profit franchises in large markets that were previously low growth and commoditized. Millions of very small
customers (for example, home-based businesses) rely on Vistaprint to design and procure aesthetically pleasing,
high-quality, quickly-delivered and low-priced business cards. The Vistaprint production operations for a typical
order of 250 standard business cards in Europe and North America require less than 14 seconds of labor for all of
pre-press, printing, cutting and packaging, versus an hour or more for traditional printers. Combined with
advantages of scale in graphic design support services, purchasing of materials, our self-service online ordering,
pre-press automation, auto-scheduling and automated manufacturing processes, we allow customers to design,
configure, and procure business cards at a fraction of the cost of typical traditional printers with very consistent
quality and delivery reliability. Customers have very extensive, easily configurable, customization options such as
rounded corners, different shapes, specialty papers, “spot varnish”, reflective foil, folded cards, or different paper
thicknesses. Achieving this type of product variety while also being very cost efficient took us almost two decades
and requires massive volume, significant engineering investments and significant capital. Business cards is a
mature market that, at the overall market level, has experienced continual declines over the past two decades. Yet,

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for Vistaprint, this remains a growing category and is highly profitable, and thus provides an example of the power
of mass customization. Even though we do not expect many other products to reach this extreme level of
automation, we do currently produce many other product categories (such as flyers, brochures, signage, mugs,
calendars, pens, t-shirts, hats, embroidered soft goods, rubber stamps, photobooks, labels and holiday cards) via
analogous methods whose volume and processes are well along the spectrum of mass customization relative to
traditional suppliers and thus provide great customer value and a strong, profitable and growing revenue stream.

Market and Industry Background

Mass Customization Opportunity

Mass customization is not a market itself, but rather a competitive strategy that can be applied across many

markets such as the following:

Product:

Geography:

Customer:

- Small format marketing materials

- North America

- Businesses (micro, small, medium,

- Large format products

- Europe

large)

- Promotional products and gifts

- Australia/New Zealand

- Graphic designers, resellers, printers

- Decorated apparel

- Packaging

- Photo merchandise

- Invitations and announcements

- Writing instruments

- South America

- Asia Pacific

Large traditional markets undergoing disruptive innovation

- Traditional providers who choose to

outsource these products

- Teams, associations and groups

- Consumers (home and family)

The products, geographies and customer applications listed above constitute a large market opportunity

that is highly fragmented. We believe that the vast majority of the markets to which mass customization could apply
are still served by traditional business models that force customers either to produce in large quantities per order or
to pay a high price per unit.

We believe that these large and fragmented markets are moving away from small traditional suppliers that

employ job shop business models to fulfill a relatively small number of customer orders and toward businesses
such as those owned by Cimpress that aggregate a relatively large number of orders and fulfill them via a focused
supply chain and production capabilities at relatively high volumes, thereby achieving the benefits of mass
customization. We believe we are early in the process of what will be a multi-decade shift from job-shop business
models to mass customization.

Cimpress’ current revenue represents a very small fraction of this market opportunity. We believe that

Cimpress and competitors who have built their business around a mass customization model are “disruptive
innovators” to these large markets because we enable small-volume production of personalized, high-quality
products at an affordable price. Disruptive innovation, a term coined by Harvard Business School professor Clayton
Christensen, describes a process by which a product or service takes root initially in simple applications at the
bottom of a market (such as free business cards for the most price sensitive of micro-businesses or low-quality
white t-shirts) and then moves up market, eventually displacing established competitors (such as those in the
markets mentioned above).

We believe that a large opportunity exists for major markets to shift to a mass customization paradigm and,
even though we are largely decentralized, the select few shared strategic capabilities into which we centrally invest
provide significant scale-based competitive advantages for Cimpress.

We believe this opportunity to deliver substantially better customer value and to therefore disrupt very large

traditional industries can translate into tremendous future opportunity for Cimpress. Until approximately our fiscal
year 2012, we focused primarily on a narrow set of customers within the list above (highly price-sensitive and
discount-driven micro businesses and consumers) with a very limited product offering. Through acquisitions and via
significant investments in our Vistaprint business, we have expanded the breadth and depth of our product

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offerings, extended our ability to serve our traditional customers and gained a capability to serve a vast range of
customer types.

As we continue to evolve and grow Cimpress, our understanding of these markets and their relative
attractiveness is also evolving. Our expansion of product breadth and depth as well as new geographic markets has
significantly increased the size of our addressable market opportunity. We base our market size and attractiveness
estimates upon considerable research and analysis; however, our estimates are only approximate. Despite the
imprecise nature of our estimates, we believe that our understanding is directionally correct and that we operate in
an enormous aggregate market with significant opportunity for Cimpress to grow should we be successful in
delivering a differentiated and attractive value proposition to customers.

Today, we believe that the revenue opportunity for low-to-medium order quantities (i.e., still within our focus
of small-sized individual orders) in the four product categories below is over $100 billion annually in North America
and Europe and at least $150 billion annually if you include other geographies and consumer products:

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•

•

•

•

Small format marketing materials such as business cards, flyers, leaflets, inserts, brochures and
magazines. Businesses of all sizes are the main end users of short-and-medium run lengths (per order
quantities below 2,500 units for business cards and below 20,000 units for other materials).

Large format products such as banners, signs, tradeshow displays, and point-of-sale displays. Businesses
of all sizes are the main end users of short-and-medium run lengths (less than 1,000 units).

Promotional products, apparel and gifts including decorated apparel, bags and textiles, and hard goods
such as pens, USB sticks, and drinkware. The end users of short-and-medium runs of these products
range from businesses to teams, associations and groups, as well as consumers.

Packaging products, such as corrugated board packaging, folded cartons, bags and labels. Businesses
are the primary end users for short-and-medium runs (below 10,000 units).

Our Businesses

Cimpress businesses include those we developed organically (Vistaprint, Vistaprint Corporate Solutions,
Vistaprint India, Vistaprint Japan) plus previously independent businesses either that we have fully acquired or in
which we have a majority equity stake. Prior to its acquisition, each of our acquired companies pursued business
models that embodied the principles of mass customization. In other words, each provided a standardized set of
products that could be configured and customized by customers, ordered in relatively low volumes, and produced
via relatively standardized, homogeneous production processes, at prices lower than those charged by traditional
producers.

Our businesses collectively operate across North America and Europe, as well as in India, Japan, Brazil,
China and Australia. Their websites typically offer a broad assortment of tools and features allowing customers to
create a product design or upload their own complete design and place an order, either on a completely self-service
basis or with varying levels of assistance. Some of our businesses also use offline techniques to acquire customers
(e.g., mail order, telesales). The combined product assortment across our businesses is extensive, including
offerings in the following product categories: business cards, marketing materials such as flyers and postcards,
digital and marketing services, writing instruments, signage, canvas-print wall décor, decorated apparel,
promotional products and gifts, packaging, textiles and magazines and catalogs.

The majority of our revenue is driven by standardized processes and enabled by software. We endeavor to

design these processes and technologies to readily scale as the number of orders received per day increases. In
particular, the more individual jobs we receive in a given time period, the more efficiently we can sort and route jobs
with homogeneous production processes to given nodes of our internal production systems or of our third-party
supply chain. This sortation and subsequent process automation improves production efficiency. We believe that
our strategy of systematizing our service and production systems enables us to deliver value to customers much
more effectively than traditional competitors.

Our businesses operate production facilities throughout Europe, North America, Australia, Brazil, China,
India, and Japan. We also work extensively with several hundred external fulfillers located across the globe. We
believe that the improvements we have made and the future improvements we intend to make in software
technologies that support the design, sortation, scheduling, production and delivery processes provide us with

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significant competitive advantage. In many cases our businesses can produce and ship an order the same day they
receive it. Our supply chain systems and processes seek to drive reduced inventory and working capital as well as
faster delivery to customers. In certain of our company-owned manufacturing facilities, software schedules the near-
simultaneous production of different customized products that have been ordered by the same customer, allowing
us to produce and deliver multi-part orders quickly and efficiently.

We believe that the potential for scale-based advantages is not limited to focused, automated production

lines. Other advantages include the ability to systematically and automatically sort through the voluminous “long tail”
of diverse and uncommon orders in order to group them into more homogeneous categories, and to route them to
production nodes that are specialized for that category of operations and/or which are geographically proximate to
the customer. In such cases, even though the daily production volume of a given production node is small in
comparison to our highest-volume production lines, the homogeneity and volume we are able to achieve is
nonetheless significant relative to traditional suppliers of the long tail product in question; thus, our relative
efficiency gains remain substantial. For this type of long-tail production, we rely heavily on third-party fulfillment
partnerships, which allow us to offer a very diverse set of products. We acquired most of our capabilities in this area
via our investments in Exagroup, Printdeal, Pixartprinting and WIRmachenDRUCK. For instance, the product
assortment of each of these four businesses is measured in the tens of thousands, versus Vistaprint where product
assortment is dramatically smaller on a relative basis. This deep and broad product offering is important to many
customers.

Our businesses are currently organized into the following five reportable segments:

1. Vistaprint:

Consists of the operations of our Vistaprint-branded websites in
North America, Europe, Australia and New Zealand. This
business also includes our Webs business, which is managed
with the Vistaprint Digital business.

Our Vistaprint business helps more than 15 million micro businesses (companies with fewer than 10
employees) create attractive, professional-quality marketing products at affordable prices and at low
volumes.

Upload & Print:

In order to increase customer focus, nimbleness and competitiveness, in fiscal year 2019 we eliminated a
management oversight layer and created two sub-groups of upload and print businesses. We refer to these
new reportable segments as PrintBrothers and The Print Group, each of which focus on serving graphic
professionals: local printers, print resellers, graphic artists, advertising agencies and other customers with
professional desktop publishing skill sets.

2. PrintBrothers: consists of our druck.at, Printdeal, and WIRmachenDRUCK businesses.

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3. The Print Group: consists of our Easyflyer, Exagroup, Pixartprinting, and Tradeprint businesses.

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4. National Pen:

Consists of our National Pen business and a few
smaller brands operated by National Pen that are
focused on customized writing instruments and
promotional products, apparel and gifts for small-
and medium-sized businesses.

National Pen serves more than a million small businesses annually across more than 20 countries.
Marketing methods are typically direct mail and telesales, as well as a small yet growing e-commerce site.

5. All Other Businesses:

With the exception of BuildASign which is a larger and profitable business, this segment consists of
multiple small, rapidly evolving early-stage businesses by which Cimpress is expanding to new markets.
These businesses have been combined into one reportable segment based on materiality. The early-stage
businesses in this segment are subject to high degrees of risk and we expect that each of their business
models will rapidly evolve in function of future trials and entrepreneurial pivoting. Although not a
comprehensive list, our All Other Businesses reportable segment includes the following:

BuildASign is an internet-based provider of canvas-print wall décor,
business signage and other large-format printed products, based in
Austin, Texas.

As the online printing leader in Brazil, Printi offers a superior customer
experience with transparent and attractive pricing, reliable service and
quality.

VIDA is an innovative startup that brings manufacturing access and an e-
commerce marketplace to artists, thereby enabling artists to convert
ideas into beautiful, original products for customers, ranging from custom
fashion, jewelry and accessories to home accent pieces.

Vistaprint Corporate Solutions serves medium-sized businesses and
large corporations, as well as a legacy revenue stream with retail
partners and franchise businesses.

Vistaprint India operates a derivative of the Vistaprint business model,
albeit with higher service levels and quality, fully domestic-Indian content,
pricing that is a slight premium to many traditional offline alternatives, and
almost no discounting.

Vistaprint Japan operates a derivative of the Vistaprint business model
with a differentiated position relative to competitors who tend to focus on
upload and print, not the self-service, micro-business customer which
Vistaprint Japan serves.
YSD is a startup operation that provides end-to-end mass customization
solutions to brands and IP owners in China, supporting multiple channels
including retail stores, websites, WeChat and e-commerce platforms to
enhance brand awareness and competitiveness, and develop new
markets.

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Central Procurement

Given the scale of purchasing that happens across Cimpress’ businesses, there is significant value to

coordinating our negotiations and purchasing to gain the benefit of scale. Our central procurement team negotiates
and manages Cimpress-wide contracts for large-scale capital equipment, shipping services and major categories of
raw materials (e.g., paper, plates, ink, etc.). The Cimpress procurement team is also available on an as-requested
basis to help with procurement improvements, tools and approaches across other aspects of our businesses’
purchases. In fiscal year 2019, this team helped our businesses save significant costs and deliver improvements to
working capital through strategic procurement practices and leveraging our scale. These benefits were evident in
our acquisition of BuildASign this fiscal year where we quickly achieved material procurement savings.

We are focused on achieving the lowest total cost in our strategic sourcing efforts by concentrating on

quality, logistics, technology and cost, while also striving to use responsible sourcing practices within our supply
chain. Our efforts include the procurement of high-quality materials and equipment that meet our strict
specifications at a low total cost across a growing number of manufacturing locations, with an increasing focus on
supplier compliance with our sustainable paper procurement policy as well as our Supplier Code of Conduct.
Additionally, we work to develop and implement logistics, warehousing, and outbound shipping strategies to provide
a balance of low-cost material availability while limiting our inventory exposure.

Technology

Our businesses typically rely on advanced proprietary technology to attract and retain our customers, to

enable customers to create graphic designs and place orders on our websites, and to aggregate and produce
multiple orders in standardized, scalable processes. Technology is core to our competitive advantage, as without it
our businesses would not be able to produce custom orders in small quantities while achieving the economics that
are more analogous to mass-produced items.

We are building and using our MCP which is a cloud-based collection of software services, APIs, web
applications and related technology offerings that can be leveraged independently or together by our businesses and
third parties to perform common tasks that are important to mass customization. Cimpress businesses, and increasingly
third-party fulfillers to our various businesses, can leverage different combinations of MCP services, depending on
what capabilities they need to complement their business-specific technology. MCP is a multi-year investment that
remains in its relatively early stages; however many of our businesses are leveraging some of the technologies that
have already been developed and/or shared by other businesses. The capabilities that are available in the MCP today
include customer-facing technologies, such as those that enable customers to visualize their designs on various
products, as well as manufacturing, supply chain, and logistics technologies that automate various stages of the
production and delivery of a product to a customer. The benefits of the MCP include improved speed to market for
new product introduction, reduction in fulfillment costs, improvement of product delivery or geographic expansion,
improved site experience, and automating manual tasks and avoiding IT expense (through a reduction in expenses
related to maintaining/licensing software). Over time, we believe we can generate significant customer and shareholder
value from increased specialization of production facilities, aggregated scale from multiple businesses, increased
product offerings and shared technology development costs.

We intend to continue developing and enhancing our MCP-based customer-facing and manufacturing, supply
chain and logistics technologies and processes. We develop our MCP technology centrally and we also have software
and production engineering capabilities in each of our businesses. Our businesses are constantly seeking to strengthen
our manufacturing and supply chain capabilities through engineering improvements in areas like automation, lean
manufacturing, choice of equipment, product manufacturability, materials science, process control and color control.

Each of our businesses uses a mix of proprietary and third-party technology that supports the specific needs
of that business. Their technology intensity ranges from significant to light, depending on their specific needs. Over
the past few years, an increasing number of our businesses have begun to modernize and modularize their business-
specific technology to enable them to launch more new products faster, provide a better customer experience, more
easily connect to our MCP technologies, and leverage third-party technologies where we do not need to bear the cost
of developing and maintaining proprietary technologies. For example, our businesses are increasingly using third-
party software for capabilities such as a shopping cart or customer reviews, which are areas that we can benefit from
providing a more e-commerce standard experience, and are better leveraging engineering resources to focus on
technologies from which we derive competitive advantage.

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In our central Cimpress Technology team and in an increasing number of our decentralized businesses, we
have adopted an agile, micro-services-based approach to technology development that enables multiple businesses
or use cases to leverage this API technology regardless of where it was originally developed. We believe this
development approach can help our businesses serve customers and scale operations more rapidly than could have
been done as an individual business outside Cimpress.

Information Privacy and Security

Each Cimpress business is responsible for ensuring that customer, company and team member information

is secure and handled in ways that are fully compliant with relevant laws and regulations. Because there are many
aspects of this topic that apply to all of our businesses, Cimpress invests in a central security team that defines
security policies, deploys security controls, and provides services and embeds security into the development
processes of our businesses. This team works in partnership with each of our businesses and the corporate center
to measure security maturity and risk, and provides managed security services in a way that allows each business
to address their unique challenges, lower their cost, and become more efficient in using their resources.

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Shared Talent Infrastructure

We make it easy, low cost, and efficient for Cimpress businesses to set up and grow teams in India via a
central infrastructure that provides all the local recruiting, onboarding, day-to-day administration, HR, and facilities
management to support these teams, whether for technology, graphic services, or other business functions. Most of
our businesses have established teams in India leveraging this central capability, with those teams working directly
for the respective Cimpress business. This is another example of scale advantage, albeit with talent, relative to traditional
suppliers that we can leverage across Cimpress.

Competition

The markets for the products our businesses produce and sell are intensely competitive, highly fragmented
and geographically dispersed, with many existing and potential competitors. We have very low market share relative
to the total. Within this highly competitive context, our businesses compete on the basis of breadth and depth of product
offerings; price; convenience; quality; technology; design content, tools, and assistance; customer service; ease of
use; and production and delivery speed. It is our intention to offer a broad selection of high-quality products as well
as related services at low price points and in doing so, offer our customers an attractive value proposition. Our current
competition includes a combination of the following:

•

•

•

•

•

•

•

•

•

•

•

•

traditional offline suppliers and graphic design providers

online printing and graphic design companies

office superstores, drug store chains, food retailers, and other major retailers targeting small business and
consumer markets

wholesale printers

self-service desktop design and publishing using personal computer software

email marketing services companies

website design and hosting companies

suppliers of customized apparel, promotional products, gifts, and packaging

online photo product companies

Internet retailers

online providers of custom printing services that outsource production to third party printers

providers of digital marketing such as social media and local search directories

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Today’s market has evolved to be much tougher in terms of competition. This evolution, which has been
going on for 20 years, has led to major benefits for the customers in terms of lower price, faster lead times, and
easier customer experience. Cimpress and its businesses have proactively driven, and benefited from, this
dynamic. The mass customization business model first took off with small format products like business cards, post
cards and flyers, and consumer products like holiday cards. As the model has become better understood and more
prevalent, and online advertising approaches more common, the competition has become more intense. We are
seeing these types of small format products growing at rates slower than some of these other product categories.
And we continue to derive significant profits from these small format products. Conversely, there are other product
areas that have only more recently begun to benefit from mass customization, such as signage, promotional
products, apparel and gifts, textiles and packaging. Here, we see growth at healthy double-digit rates, but with a
wider variety of profit outcomes as we continue to scale our offering in certain areas. There is also a geographic
overlay to these trends. For example, in developing markets like India and Brazil, we see stronger growth across all
these product areas, where as the market in countries such as Germany is already very mature and slow growing.
Additionally, our exposure to these various product types varies by business. For example, National Pen has little
exposure to small format products, while Vistaprint’s is much greater, and the PrintBrothers and The Print Group
businesses are in between.

Social and Environmental Responsibility

Above and beyond compliance with applicable laws and regulations, we expect all parts of Cimpress to

conduct business in a socially responsible, ethical manner. Examples of these efforts are:

•

•

•

•

Environmental - We regularly evaluate ways to minimize the impact of our operations on the environment.
In terms of combating CO2 pollution, we have established and centrally fund a company-wide carbon emissions
reduction program to lower emissions at a rate in line with - or better than - science-based targets established
in 2015 at the United Nations Global Change Conference (COP21 “Paris Climate Accord”). Our plan includes
investments in energy-reducing infrastructure and equipment, as well as renewable energy sourcing. We are
on track to meet this commitment, and we seek to make further improvements each year going forward for
the foreseeable future.

In terms of responsible forestry, we have converted the vast majority of the paper we print on in our Cimpress-
owned production facilities to FSC-certified paper (FSC® C143124, FSC® C125299), the leading certification
of responsible forestry practices. This certification confirms that the paper we print on comes from responsibly
managed forests that meet high environmental and social standards.

Fair labor practices - We make recruiting, retention, and other performance management related decisions
based solely on merit and other organizational needs and considerations, such as an individual’s ability to do
their job with excellence and in alignment with the company’s strategic and operational objectives. We do not
tolerate discrimination on any basis protected by human rights laws or anti-discrimination regulations, and we
strive to do more in this regard than the law requires. We are committed to a work environment where team
members are treated with respect and fairness. We value individual differences, unique perspectives and the
distinct contributions that each one of us can make to the company.

Team member health and safety - We do not tolerate unsafe conditions that may endanger team members
or other parties, and require legal compliance at a minimum at all times. We require training on – and compliance
with – safe work practices and procedures at all manufacturing facilities to ensure the safety of team members
and visitors to our plant floors.

Ethical supply chain - It is important to us that our supply chain reflects our commitment to doing business
with the highest standards of ethics and integrity. Each Cimpress business is responsible to ensure its supply
chain does not allow for unacceptable practices such as environmental crimes, child labor, slavery or unsafe
working conditions.

More information can be found at www.cimpress.com in our Corporate Social Responsibility section, including
links to reports and documents such as our supplier code of conduct, compliance with the UK anti-slavery act and our
supply chain transparency disclosure.

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Intellectual Property

We seek to protect our proprietary rights through a combination of patents, copyrights, trade secrets, trademarks
and contractual restrictions. We enter into confidentiality and proprietary rights agreements with our employees,
consultants and business partners, and control access to, and distribution of, our proprietary information. We have
registered, or applied for the registration of, a number of U.S. and international domain names, trademarks, and
copyrights. Additionally, we have filed U.S. and international patent applications for certain of our proprietary technology.

Seasonality

Our profitability has historically been highly seasonal. Our second fiscal quarter, ending December 31, includes
the majority of the holiday shopping season and has become our strongest quarter for sales of our consumer-oriented
products, such as holiday cards, calendars, canvas prints, photobooks, and personalized gifts.

Operating income during the second fiscal quarter represented 55% and 46% of annual operating income in
the years ended June 30, 2019 and 2018, respectively. During the year ended June 30, 2017, in a period we recognized
a loss from operations, the second quarter was the only profitable quarter during the year.

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Employees

As of June 30, 2019, we had approximately 12,000 full-time and approximately 1,000 temporary employees

worldwide.

Corporate Information

Cimpress N.V. (formerly named Vistaprint N.V.) was incorporated under the laws of the Netherlands on June
5, 2009 and on August 30, 2009 became the publicly traded parent company of the Cimpress group of entities. We
maintain our registered office at Building D, Xerox Technology Park, Dundalk, Co. Louth, Ireland. Our telephone number
in Ireland is +353-42-938-8500.

Available Information

We make available, free of charge through our United States website, the reports, proxy statements,
amendments and other materials we file with or furnish to the SEC as soon as reasonably practicable after we
electronically file or furnish such materials with or to the SEC. The address of our United States website is
www.cimpress.com. We are not including the information contained on our website, or information that can be accessed
by links contained on our website, as a part of, or incorporating it by reference into, this Annual Report on Form 10-
K.

Item 1A.

Risk Factors

Our future results may vary materially from those contained in forward-looking statements that we make in
this Report and other filings with the SEC, press releases, communications with investors, and oral statements due
to the following important factors, among others. Our forward-looking statements in this Report and in any other
public statements we make may turn out to be wrong. These statements can be affected by, among other things,
inaccurate assumptions we might make or by known or unknown risks and uncertainties or risks we currently deem
immaterial. Consequently, no forward-looking statement can be guaranteed. We undertake no obligation to update
any forward-looking statements, whether as a result of new information, future events, or otherwise, except as
required by law.

Risks Related to Our Business

If our long-term growth strategy is not successful, our business and financial results could be harmed.

We may not achieve our long-term objectives, and our investments in our business may fail to impact our
results and growth as anticipated. Some of the factors that could cause our business strategy to fail to achieve our
objectives include the following, among others:

•

our failure to adequately execute our strategy or anticipate and overcome obstacles to achieving our
strategic goals

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our failure to develop or deploy our mass customization platform or the failure of the platform to drive the
efficiencies and competitive advantage we expect

our failure to manage the growth, complexity, and pace of change of our business and expand our
operations

our failure to acquire, at a value-accretive price or at all, businesses that enhance the growth and
development of our business or to effectively integrate the businesses we do acquire into our business

our inability to purchase or develop technologies and other key assets and capabilities to increase our
efficiency, enhance our competitive advantage, and scale our operations

our failure to realize the anticipated benefits of the decentralization of our operations

the impact on our growth of our anticipated investment reductions, including a decrease in early stage
investments and reductions in advertising spending, particularly for Vistaprint and National Pen

the failure of our current supply chain to provide the resources we need at the standards we require and our
inability to develop new or enhanced supply chains

our failure to acquire new customers and enter new markets, retain our current customers, and sell more
products to current and new customers

our failure to address performance issues in some of our businesses and markets

our failure to sustain growth in relatively mature markets

our failure to promote, strengthen, and protect our brands

our failure to effectively manage competition and overlap within our brand portfolio

the failure of our current and new marketing channels to attract customers

our failure to realize expected returns on our capital allocation decisions

unanticipated changes in our business, current and anticipated markets, industry, or competitive landscape

our failure to attract and retain skilled talent needed to execute our strategy and sustain our growth

general economic conditions

If our strategy is not successful, then our revenue, earnings, cash flow, and value may not grow as
anticipated, be negatively impacted, or decline, our reputation and brands may be damaged, and the price of our
shares may decline. In addition, we may change our strategy from time to time, which can cause fluctuations in our
financial results and volatility in our share price.

Purchasers of customized products may not choose to shop online, which would limit our acquisition of
new customers that are necessary to the success of our business.

Most of our businesses sell our products and services primarily through the Internet. Because the online
market for most of our products and services is not mature, our success depends in part on our ability to attract
customers who have historically purchased products and services we offer through offline channels. Specific factors
that could prevent prospective customers from purchasing from us online include the following:

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concerns about buying customized products without face-to-face interaction with design or sales personnel

the inability to physically handle and examine product samples before making a purchase

delivery time associated with Internet orders

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concerns about the security of online transactions and the privacy of personal information

delayed or lost shipments or shipments of incorrect or damaged products

a desire to support and buy from local businesses

limited access to the Internet

the inconvenience associated with returning or exchanging purchased items

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In addition, our internal research shows that an increasing number of current and potential customers
access our websites using smart phones or tablets and that our website visits using traditional computers may
decline. Designing and purchasing custom designed products on a smart phone, tablet, or other mobile device is
more difficult than doing so with a traditional computer due to limited screen sizes and bandwidth constraints, and
we are seeing that customers' increased use of mobile devices to access and use our websites and technologies is
having a negative impact on conversion rates, especially in our Vistaprint business, which can lead to a decline in
revenue.

We may not succeed in promoting and strengthening our brands, which could prevent us from acquiring
new customers and increasing revenues.

A primary component of our business strategy is to promote and strengthen our brands to attract new and

repeat customers, and we face significant competition from other companies in our markets who also seek to
establish strong brands. To promote and strengthen our brands, we must incur substantial marketing expenses and
establish a relationship of trust with our customers by providing a high-quality customer experience, which requires
us to invest substantial amounts of our resources. Our ability to provide a high-quality customer experience is also
dependent on external factors over which we may have little or no control, such as the reliability and performance of
our suppliers, third-party fulfillers, third-party carriers, and communication infrastructure providers. If we are unable
to promote our brands or provide customers with a high-quality customer experience, we may fail to attract new
customers, maintain customer relationships, and sustain or increase our revenues.

We manage our business for long-term results, and our quarterly and annual financial results often
fluctuate, which may lead to volatility in our share price.

Our revenue and operating results often vary significantly from period to period due to a number of factors,
and as a result comparing our financial results on a period-to-period basis may not be meaningful. We prioritize our
uppermost financial objective of maximizing our intrinsic value per share even at the expense of shorter-term results
and do not manage our business to maximize current period reported financial results, including our GAAP net
income (loss) and operating cash flow and other results we report. Many of the factors that lead to period-to-period
fluctuations are outside of our control; however, some factors are inherent in our business strategies. Some of the
specific factors that could cause our operating results to fluctuate from quarter to quarter or year to year include
among others:

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investments in our business in the current period intended to generate longer-term returns, where the costs
in the near term will not be offset by revenue or cost savings until future periods, if at all

variations in the demand for our products and services, in particular during our second fiscal quarter, which
may be driven by seasonality, performance issues in some of our businesses and markets, or other factors

currency and interest rate fluctuations, which affect our revenue, costs, and fair value of our assets and
liabilities

our hedging activity

our ability to attract and retain customers and generate purchases

shifts in revenue mix toward less profitable products and brands

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the commencement or termination of agreements with our strategic partners, suppliers, and others

our ability to manage our production, fulfillment, and support operations

costs to produce and deliver our products and provide our services, including the effects of inflation and the
rising costs of raw materials such as paper

our pricing and marketing strategies and those of our competitors

expenses and charges related to our compensation arrangements with our executives and employees

costs and charges resulting from litigation

significant increases in credits, beyond our estimated allowances, for customers who are not satisfied with
our products or delivery

changes in our income tax rate

costs to acquire businesses or integrate our acquired businesses

financing costs

impairments of our tangible and intangible assets including goodwill

the results of our minority investments and joint ventures

Some of our expenses, such as office leases, depreciation related to previously acquired property and

equipment, and personnel costs, are relatively fixed, and we may be unable to, or may not choose to, adjust
operating expenses to offset any revenue shortfall. Accordingly, any shortfall in revenue may cause significant
variation in operating results in any period. Our operating results may sometimes be below the expectations of
public market analysts and investors, in which case the price of our ordinary shares may decline.

We may not be successful in developing and deploying our mass customization platform or in realizing the
anticipated benefits of the platform.

A key component of our strategy is the development and deployment of a mass customization platform,

which is a cloud-based collection of software services, APIs, web applications and related technology offerings that
can be leveraged independently or together by our businesses and third parties to perform common tasks that are
important to mass customization. The process of developing new technology is complex, costly, and uncertain and
requires us to commit significant resources before knowing whether our businesses will adopt components of our
mass customization platform or whether the platform will make us more effective and competitive. As a result, there
can be no assurance that we will find new capabilities to add to the growing set of technologies that make up our
platform, that our diverse businesses will realize value from the platform, or that we will realize expected returns on
the capital expended to develop the platform.

In addition, we are aware that other companies are developing platforms that could compete with ours. If a

competitor were to create a more attractive or easier to adopt platform that has the potential to drive more scale
advantage than ours does, our competitive position could be harmed.

Our global operations, decentralized organizational structure, and expansion place a significant strain on
our management, employees, facilities, and other resources and subject us to additional risks.

We are a global company with production facilities, offices, and localized websites in many countries across
six continents, and we manage our businesses and operations in a decentralized, autonomous manner. We expect
to establish operations, acquire or invest in businesses, and sell our products and services in additional markets
and geographic regions, including emerging markets, where we may have limited or no experience. We may not be
successful in all markets and regions in which we invest or where we establish operations, which may be costly to
us. We are subject to a number of risks and challenges that relate to our global operations, decentralization, and
expansion, including, among others:

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difficulty managing operations in, and communications among, multiple businesses, locations, and time
zones

difficulty complying with multiple tax laws, treaties, and regulations and limiting our exposure to onerous or
unanticipated taxes, duties, and other costs

our failure to improve and adapt our financial and operational controls and systems to manage our
decentralized businesses and comply with our obligations as a public company

the challenge of complying with disparate laws in multiple countries, such as local regulations that may
impair our ability to conduct our business as planned, protectionist laws that favor local businesses, and
restrictions imposed by local labor laws

our inexperience in marketing and selling our products and services within unfamiliar markets, countries,
and cultures

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challenges of working with local business partners

our failure to properly understand and develop graphic design content and product formats and attributes
appropriate for local tastes

disruptions caused by political and social instability that may occur in some countries

exposure to corrupt business practices that may be common in some countries or in some sales channels
and markets, such as bribery or the willful infringement of intellectual property rights

difficulty repatriating cash from some countries

difficulty importing and exporting our products across country borders and difficulty complying with customs
regulations in the many countries where we sell products

disruptions or cessation of important components of our international supply chain

failure of local laws to provide a sufficient degree of protection against infringement of our intellectual
property

There is considerable uncertainty about the economic and regulatory effects of the United Kingdom's exit
from the European Union (commonly referred to as "Brexit"). The UK is one of our largest markets in Europe, but
we currently ship many products to UK customers from EU countries. If Brexit results in greater restrictions on
imports and exports between the UK and the EU or increased regulatory complexity, then our operations and
financial results could be negatively impacted.

In addition, we are exposed to fluctuations in currency exchange rates that may impact items such as the

translation of our revenue and expenses, remeasurement of our intercompany balances, and the value of our cash
and cash equivalents and other assets and liabilities denominated in currencies other than the U.S. dollar, our
reporting currency. The hedging activities we engage in may not mitigate the net impact of currency exchange rate
fluctuations, and our financial results may differ materially from expectations as a result of such fluctuations.

Failure to protect our information systems and the confidential information of our customers, employees,
and business partners against security breaches or thefts could damage our reputation and brands,
subject us to litigation and enforcement actions, and substantially harm our business and results of
operations.

Our business involves the receipt, storage, and transmission of customers' personal and payment
information, as well as confidential information about our business, employees, suppliers, and business partners,
some of which is entrusted to third-party service providers, partners, and vendors. Our information systems and
those of third parties with which we share information are vulnerable to an increasing threat of cyber security risks,
including physical and electronic break-ins, computer viruses, and phishing and other social engineering scams,

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among other risks. As security threats evolve and become more sophisticated and more difficult to detect and
defend against, a hacker or thief may defeat our security measures, or those of our third-party service provider,
partner, or vendor, and obtain confidential or personal information. We or the third party may not discover the
security breach and theft of information for a significant period of time after the breach occurs. We may need to
expend significant resources to protect against security breaches and thefts of data or to address problems caused
by breaches or thefts, and we may not be able to anticipate cyber attacks or implement adequate preventative
measures. Any compromise or breach of our information systems or the information systems of third parties with
which we share information could, among other things:

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damage our reputation and brands

expose us to losses, remediation costs, litigation, enforcement actions, and possible liability

result in a failure to comply with legal and industry privacy regulations and standards

lead to the misuse of our and our customers' and employees' confidential or personal information

cause interruptions in our operations

cause us to lose revenue if existing and potential customers believe that their personal and payment
information may not be safe with us

We are subject to the laws of many states, countries, and regions and industry guidelines and principles

governing the collection, use, retention, disclosure, sharing, and security of data that we receive from and about our
customers and employees. Any failure or perceived failure by us to comply with any of these laws, guidelines, or
principles could result in actions against us by governmental entities or others, a loss of customer confidence, and
damage to our brands, any of which could have an adverse effect on our business. In addition, the regulatory
landscape is constantly changing, as various regulatory bodies throughout the world enact new laws concerning
privacy, data retention, data transfer and data protection. For example, the recent General Data Protection
Regulation in Europe includes robust operational and compliance requirements and significant penalties for non-
compliance. Complying with these varying and changing requirements could cause us to incur substantial costs or
require us to change our business practices in a manner adverse to our business and operating results.

Acquisitions and strategic investments may be disruptive to our business.

An important way in which we pursue our strategy is to selectively acquire businesses, technologies, and
services and make minority investments in businesses and joint ventures. The time and expense associated with
finding suitable businesses, technologies, or services to acquire or invest in can be disruptive to our ongoing
business and divert our management's attention. In addition, we have needed in the past, and may need in the
future, to seek financing for acquisitions and investments, which may not be available on terms that are favorable to
us, or at all, and can cause dilution to our shareholders, cause us to incur additional debt, or subject us to
covenants restricting the activities we may undertake.

Our acquisitions and strategic investments may fail to achieve our goals.

An acquisition, minority investment, or joint venture may fail to achieve our goals and expectations for a

number of reasons including the following:

•

The business we acquired or invested in may not perform as well as we expected.

• We may overpay for acquired businesses, which can, among other things, negatively affect our intrinsic

value per share.

• We may fail to integrate acquired businesses, technologies, services, or internal systems effectively, or the

integration may be more expensive or take more time than we anticipated.

•

The management of our acquired businesses, minority investments, and joint ventures may be more
expensive or may take more resources than we expected.

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• We may not realize the anticipated benefits of integrating acquired businesses into our mass customization

platform.

• We may encounter cultural or language challenges in integrating an acquired business or managing our

minority investment in a business.

• We may not be able to retain customers and key employees of the acquired businesses, and we and the
businesses we acquire or invest in may not be able to cross sell products and services to each other's
customers.

We generally assume the liabilities of businesses we acquire, which could include liability for an acquired

business' violation of law that occurred before we acquired it. In addition, we have historically acquired smaller,
privately held companies that may not have as strong a culture of legal compliance or as robust financial controls as
a larger, publicly traded company like Cimpress, and if we fail to implement adequate training, controls, and
monitoring of the acquired companies, we could also be liable for post-acquisition legal violations.

Our acquisitions and minority investments can negatively impact our financial results.

Acquisitions and minority investments can be costly, and some of our acquisitions and investments may be

dilutive, leading to reduced earnings. Acquisitions and investments can result in increased expenses including
impairments of goodwill and intangible assets if financial goals are not achieved, assumptions of contingent or
unanticipated liabilities, amortization of acquired intangible assets, and increased tax costs.

In addition, the accounting for our acquisitions and minority investments requires us to make significant

estimates, judgments, and assumptions that can change from period to period, based in part on factors outside of
our control, which can create volatility in our financial results. For example, we often pay a portion of the purchase
price for our acquisitions in the form of an earn out based on performance targets for the acquired companies or
enter into obligations or options to purchase noncontrolling interests in our acquired companies or minority
investments, which can be difficult to forecast. If in the future our assumptions change and we determine that higher
levels of achievement are likely under our earn outs or future purchase obligations, we will need to pay and record
additional amounts to reflect the increased purchase price. These additional amounts could be significant and could
adversely impact our results of operations.

Furthermore, provisions for future payments to sellers based on the performance or valuation of the
acquired businesses, such as earn outs and options to purchase noncontrolling interests, can lead to disputes with
the sellers about the achievement of the performance targets or valuation or create inadvertent incentives for the
acquired company's management to take short-term actions designed to maximize the payments they receive
instead of benefiting the business. In addition, strong performance of the underlying business could result in
material payments pursuant to earn-out provisions or future purchase obligations that may or may not reflect the fair
market value of the asset at that time.

If we are unable to attract new and repeat customers in a cost-effective manner, our business and results of
operations could be harmed.

Our success depends on our ability to attract new and repeat customers in a cost-effective manner. Our

various businesses rely on a variety of methods to do this including drawing visitors to our websites, promoting our
products and services through search engines such as Google, Bing, and Yahoo!, email, direct mail, advertising
banners and other online links, broadcast media, telesales and word-of-mouth customer referrals. If the search
engines on which we rely modify their algorithms or terminate their relationships with us, or if the prices at which we
may purchase listings increase, then our costs could increase, and fewer customers may click through to our
websites. If links to our websites are not displayed prominently in online search results, if fewer customers click
through to our websites, if our direct mail marketing campaigns are not effective, or if the costs of attracting
customers using any of our current methods significantly increase, then our ability to efficiently attract new and
repeat customers would be reduced, our revenue and net income could decline, and our business and results of
operations would be harmed.

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Seasonal fluctuations in our business place a strain on our operations and resources.

Our profitability has historically been highly seasonal. Our second fiscal quarter includes the majority of the

holiday shopping season and accounts for a disproportionately high portion of our earnings for the year, primarily
due to higher sales of home and family products such as holiday cards, calendars, photo books, and personalized
gifts. In addition, our National Pen business has historically generated nearly all of its profits during the December
quarter. Our operating income during the second fiscal quarter represented 55% and 46% of annual operating
income in the years ended June 30, 2019 and 2018, respectively, and during the year ended June 30, 2017, in a
period we recognized a loss from operations, the second quarter was the only profitable quarter. In anticipation of
increased sales activity during our second fiscal quarter holiday season, we typically incur significant additional
capacity related expenses each year to meet our seasonal needs, including facility expansions, equipment
purchases and leases, and increases in the number of temporary and permanent employees. Lower than expected
sales during the second quarter have a disproportionately large impact on our operating results and financial
condition for the full fiscal year. In addition, if our manufacturing and other operations are unable to keep up with the
high volume of orders during our second fiscal quarter or we experience inefficiencies in our production, then our
costs may be significantly higher, and we and our customers can experience delays in order fulfillment and delivery
and other disruptions. If we are unable to accurately forecast and respond to seasonality in our business, our
business and results of operations may be materially harmed.

Our hedging activity could negatively impact our results of operations, cash flows, or leverage.

We have entered into derivatives to manage our exposure to interest rate and currency movements. If we

do not accurately forecast our results of operations, execute contracts that do not effectively mitigate our economic
exposure to interest rates and currency rates, elect to not apply hedge accounting, or fail to comply with the
complex accounting requirements for hedging, our results of operations and cash flows could be volatile, as well as
negatively impacted. Also, our hedging objectives may be targeted at improving our non-GAAP financial metrics,
which could result in increased volatility in our GAAP results. Since some of our hedging activity addresses long-
term exposures, such as our net investment in our subsidiaries, the gains or losses on those hedges could be
recognized before the offsetting exposure materializes to offset them. This could result in our having to borrow to
settle a loss on a derivative without an offsetting cash inflow, potentially causing volatility in our cash or debt
balances and therefore our leverage.

Our businesses face risks related to interruption of our operations and lack of redundancy.

Our businesses' production facilities, websites, infrastructure, supply chain, customer service centers, and

operations may be vulnerable to interruptions, and we do not have redundancies or alternatives in all cases to carry
on these operations in the event of an interruption. In addition, because our businesses are dependent in part on
third parties for the implementation and maintenance of certain aspects of our communications and production
systems, we may not be able to remedy interruptions to these systems in a timely manner or at all due to factors
outside of our control. Some of the events that could cause interruptions in our businesses' operations or systems
are the following, among others:

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fire, natural disasters, or extreme weather

labor strike, work stoppage, or other issues with our workforce

political instability or acts of terrorism or war

power loss or telecommunication failure

attacks on our external websites or internal network by hackers or other malicious parties

undetected errors or design faults in our technology, infrastructure, and processes that may cause our
websites to fail

inadequate capacity in our systems and infrastructure to cope with periods of high volume and demand

human error, including poor managerial judgment or oversight

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Any interruptions to our systems or operations could result in lost revenue, increased costs, negative

publicity, damage to our reputations and brands, and an adverse effect on our business and results of operations.
Building redundancies into our infrastructure, systems, and supply chain to mitigate these risks may require us to
commit substantial financial, operational, and technical resources, in some cases before the volume of their
business increases with no assurance that their revenue will increase.

We face intense competition, and we expect our competition to continue to increase.

The markets for our products and services are intensely competitive, highly fragmented, and geographically
dispersed. The competitive landscape for e-commerce companies and the mass customization market continues to
change as new e-commerce businesses are introduced, established e-commerce businesses like Amazon enter the
mass customization market, and traditional “bricks and mortar” businesses establish an online presence.
Competition may result in price pressure, increased advertising expense, reduced profit margins, and loss of market
share and brand recognition, any of which could substantially harm our business and financial results. Current and
potential competitors include the following (in no particular order):

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traditional offline suppliers and graphic design providers

online printing and graphic design companies

office superstores, drug store chains, food retailers, and other major retailers targeting small business and
consumer markets

wholesale printers

self-service desktop design and publishing using personal computer software

email marketing services companies

website design and hosting companies

suppliers of customized apparel, promotional products, gifts, and packaging

online photo product companies

Internet retailers

online providers of custom printing services that outsource production to third party printers

providers of digital marketing such as social media and local search directories

Many of our current and potential competitors have advantages over us, including longer operating

histories, greater brand recognition or loyalty, more focus on a given subset of our business, significantly greater
financial, marketing, and other resources, or willingness to operate at a loss while building market share. Many of
our competitors currently work together, and additional competitors may do so in the future through strategic
business agreements or acquisitions. In addition, we have in the past and may in the future choose to collaborate
with some of our existing and potential competitors in strategic partnerships that we believe will improve our
competitive position and financial results. It is possible, however, that such ventures will be unsuccessful and that
our competitive position and financial results will be adversely affected as a result of such collaboration.

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Failure to meet our customers' price expectations would adversely affect our business and results of
operations.

Demand for our products and services is sensitive to price for almost all of our businesses, and changes in

our pricing strategies, including shipping pricing, have had a significant impact on the numbers of customers and
orders in some regions, which in turn affects our revenue, profitability, and results of operations. Many factors can
significantly impact our pricing and marketing strategies, including the costs of running our business, the costs of
raw materials, our competitors' pricing and marketing strategies, and the effects of inflation. If we fail to meet our
customers' price expectations, our business and results of operations may suffer.

We are subject to safety, health, and environmental laws and regulations, which could result in liabilities,
cost increases, or restrictions on our operations.

We are subject to a variety of safety, health and environmental, or SHE, laws and regulations in each of the

jurisdictions in which we operate. These laws and regulations govern, among other things, air emissions,
wastewater discharges, the storage, handling and disposal of hazardous and other regulated substances and
wastes, soil and groundwater contamination and employee health and safety. We use regulated substances such
as inks and solvents, and generate air emissions and other discharges at our manufacturing facilities, and some of
our facilities are required to hold environmental permits. If we fail to comply with existing SHE requirements, or new,
more stringent SHE requirements applicable to us are imposed, we may be subject to monetary fines, civil or
criminal sanctions, third-party claims, or the limitation or suspension of our operations. In addition, if we are found to
be responsible for hazardous substances at any location (including, for example, offsite waste disposal facilities or
facilities at which we formerly operated), we may be responsible for the cost of cleaning up contamination,
regardless of fault, as well as for claims for harm to health or property or for natural resource damages arising out of
contamination or exposure to hazardous substances.

In some cases we pursue self-imposed socially responsible policies that are more stringent than is typically

required by laws and regulations, for instance in the areas of worker safety, team member social benefits and
environmental protection such as carbon reduction initiatives. The costs of this added SHE effort are often
substantial and could grow over time.

The failure of our business partners to use legal and ethical business practices could negatively impact our
business.

We contract with multiple business partners in an increasing number of jurisdictions worldwide, including

sourcing the raw materials for the products we sell from an expanding number of suppliers and contracting with
third-party merchants and manufacturers for the placement and fulfillment of customer orders. We require our
suppliers, fulfillers, and merchants to operate in compliance with all applicable laws, including those regarding
corruption, working conditions, employment practices, safety and health, and environmental compliance, but we
cannot control their business practices. We may not be able to adequately vet, monitor, and audit our many
business partners (or their suppliers) throughout the world, and our decentralized structure heightens this risk, as
not all of our businesses have equal resources to manage their business partners. If any of them violates labor,
environmental, or other laws or implements business practices that are regarded as unethical or inconsistent with
our values, our reputation could be severely damaged, and our supply chain and order fulfillment process could be
interrupted, which could harm our sales and results of operations.

The loss of key personnel or an inability to attract and retain additional personnel could affect our ability to
successfully grow our business.

We are highly dependent upon the continued service and performance of our senior management and key
technical, marketing, and production personnel, any of whom may cease their employment with us at any time with
minimal advance notice. We face intense competition for qualified individuals from many other companies in diverse
industries. The loss of key employees places a strain on members of our management team, who in some cases
need to step in and support an additional business or function, and may significantly delay or prevent the
achievement of our business objectives. Our failure to recruit, attract, and retain suitably qualified individuals to fill
open roles or to adequately plan for succession could have an adverse effect on our ability to implement our
business plan.

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Our credit facility and the indenture that governs our senior notes restrict our current and future
operations, particularly our ability to respond to changes or to take certain actions.

Our senior secured credit facility, which we refer to as our credit facility, and the indenture that governs our

7.0% senior unsecured notes due 2026, which we refer to as our senior notes, contain a number of restrictive
covenants that impose significant operating and financial restrictions on us and may limit our ability to engage in
acts that may be in our best interest, including restrictions on our ability to:

•

incur additional indebtedness, guarantee indebtedness, and incur liens

• pay dividends or make other distributions or repurchase or redeem capital stock

• prepay, redeem, or repurchase certain subordinated debt

•

issue certain preferred stock or similar redeemable equity securities

• make loans and investments

•

sell assets

• enter into transactions with affiliates

• alter the businesses we conduct

• enter into agreements restricting our subsidiaries’ ability to pay dividends

•

consolidate, merge, or sell all or substantially all of our assets

As a result of these restrictions, we may be limited in how we conduct our business, grow in accordance
with our strategy, compete effectively, or take advantage of new business opportunities. In addition, the restrictive
covenants in the credit facility require us to maintain specified financial ratios and satisfy other financial condition
tests. Our ability to meet those financial ratios and tests can be affected by events beyond our control, and we may
be unable to meet them.

A default under our indenture or credit facility would have a material, adverse effect on our business.

Our failure to make scheduled payments on our debt or our breach of the covenants or restrictions under
the indenture that governs our senior notes or under our credit facility could result in an event of default under the
applicable indebtedness. Such a default would have a material, adverse effect on our business and financial
condition, including the following, among others:

• Our lenders could declare all outstanding principal and interest to be due and payable, and we and our

subsidiaries may not have sufficient assets to repay that indebtedness.

• Our secured lenders could foreclose against the assets securing their borrowings.

• Our lenders under the credit facility could terminate all commitments to extend further credit under that

facility.

• We could be forced into bankruptcy or liquidation.

Our material indebtedness and interest expense could adversely affect our financial condition.

As of June 30, 2019, our total debt was $1,035.6 million, made up of $400.0 million of senior notes, $621.2

million of loan obligations under our credit facility and $14.4 million of other debt.

Subject to the limits contained in the credit facility, the indenture that governs our senior notes, and our
other debt instruments, we may be able to incur substantial additional debt from time to time to finance working

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capital, capital expenditures, investments or acquisitions, or for other purposes. If we do so, the risks related to our
level of debt could intensify. Specifically, our level of debt could have important consequences, including the
following:

• making it more difficult for us to satisfy our obligations with respect to our debt

•

•

limiting our ability to obtain additional financing to fund future working capital, capital expenditures,
acquisitions, or other general corporate requirements

requiring a substantial portion of our cash flows to be dedicated to debt service payments instead of other
purposes, thereby reducing the amount of cash flows available for working capital, capital expenditures,
acquisitions, and other general corporate purposes

•

increasing our vulnerability to general adverse economic and industry conditions

• exposing us to the risk of increased interest rates as some of our borrowings, including borrowings under

our credit facility, are at variable rates of interest

•

limiting our flexibility in planning for and reacting to changes in the industry and marketplaces in which we
compete

• placing us at a disadvantage compared to other, less leveraged competitors

•

increasing our cost of borrowing

We may not be able to generate sufficient cash to service all of our indebtedness and may be forced to take
other actions to satisfy our obligations under our indebtedness, which may not be successful.

Our ability to make scheduled payments on or refinance our debt obligations depends on our financial
condition and operating performance, which are subject to economic and competitive conditions and to various
financial, business, legislative, regulatory, and other factors beyond our control. We may be unable to maintain a
level of cash flows from operating activities sufficient to permit us to pay the principal, premium, if any, and interest
on our indebtedness. If our cash flows and capital resources are insufficient to fund our debt service obligations, we
could face substantial liquidity problems and could be forced to reduce or delay investments and capital
expenditures or to dispose of material assets or operations, seek additional debt or equity capital, or restructure or
refinance our indebtedness. We may not be able to effect any such alternative measures, if necessary, on
commercially reasonable terms or at all.

If we cannot make scheduled payments on our debt, we will be in default. Our inability to generate sufficient

cash flows to satisfy our debt obligations, or to refinance our indebtedness on commercially reasonable terms or at
all, would materially and adversely affect our financial position and results of operations.

Our variable rate indebtedness subjects us to interest rate risk, which could cause our debt service
obligations to increase significantly.

Borrowings under our credit facility are at variable rates of interest and expose us to interest rate risk, and

any interest rate swaps we enter into in order to reduce interest rate volatility may not fully mitigate our interest rate
risk. If interest rates were to increase, our debt service obligations on the variable rate indebtedness would increase
even if the amount borrowed remained the same, and our net income and cash flows, including cash available for
servicing our indebtedness, will correspondingly decrease. As of June 30, 2019, a hypothetical 100 basis point
increase in rates, inclusive of our outstanding interest rate swaps, would result in an increase of interest expense of
approximately $1.0 million over the next 12 months.

Border controls and duties and restrictions on cross-border commerce may negatively impact our
business.

Many governments impose restrictions on shipping goods into their countries, as well as protectionist

measures such as customs duties and tariffs that may apply directly to product categories comprising a material

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portion of our revenues. The customs laws, rules and regulations that we are required to comply with are complex
and subject to unpredictable enforcement and modification. As a result of these restrictions, we have from time to
time experienced delays in shipping our manufactured products into certain countries, and changes in cross-border
regulations could have a significant negative effect on our business. For example, the current United States
administration has made, and may continue to make, major changes in trade policy between the United States and
other countries, such as the imposition of additional tariffs and duties on imported products, and has suggested
closing the border between the United States and Mexico. Because we produce most physical products for our
United States customers at our facilities in Canada and Mexico and we source most materials for our products
outside the United States, including material amounts of sourcing from China, future changes in tax policy or trade
relations could adversely affect our business and results of operations.

If we are unable to protect our intellectual property rights, our reputation and brands could be damaged,
and others may be able to use our technology, which could substantially harm our business and financial
results.

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We rely on a combination of patents, trademarks, trade secrets, copyrights, and contractual restrictions to
protect our intellectual property, but these protective measures afford only limited protection. Despite our efforts to
protect our proprietary rights, unauthorized parties may be able to copy or use technology or information that we
consider proprietary. There can be no guarantee that any of our pending patent applications or continuation patent
applications will be granted, and from time to time we face infringement, invalidity, intellectual property ownership,
or similar claims brought by third parties with respect to our patents. In addition, despite our trademark registrations
throughout the world, our competitors or other entities may adopt names, marks, or domain names similar to ours,
thereby impeding our ability to build brand identity and possibly leading to customer confusion. Enforcing our
intellectual property rights can be extremely costly, and a failure to protect or enforce these rights could damage our
reputation and brands and substantially harm our business and financial results.

Intellectual property disputes and litigation are costly and could cause us to lose our exclusive rights,
subject us to liability, or require us to stop some of our business activities.

From time to time, we receive claims from third parties that we infringe their intellectual property rights, that
we are required to enter into patent licenses covering aspects of the technology we use in our business, or that we
improperly obtained or used their confidential or proprietary information. Any litigation, settlement, license, or other
proceeding relating to intellectual property rights, even if we settle it or it is resolved in our favor, could be costly,
divert our management's efforts from managing and growing our business, and create uncertainties that may make
it more difficult to run our operations. If any parties successfully claim that we infringe their intellectual property
rights, we might be forced to pay significant damages and attorney's fees, and we could be restricted from using
certain technologies important to the operation of our business.

Our business is dependent on the Internet, and unfavorable changes in government regulation of the
Internet, e-commerce, and email marketing could substantially harm our business and financial results.

Because most of our businesses depend primarily on the Internet for our sales, laws specifically governing

the Internet, e-commerce, and email marketing may have a greater impact on our operations than other more
traditional businesses. Existing and future laws, such as laws covering pricing, customs, privacy, consumer
protection, or commercial email, may impede the growth of e-commerce and our ability to compete with traditional
“bricks and mortar” retailers. Existing and future laws or unfavorable changes or interpretations of these laws could
substantially harm our business and financial results.

If we were required to review the content that our customers incorporate into our products and interdict the
shipment of products that violate copyright protections or other laws, our costs would significantly
increase, which would harm our results of operations.

Because of our focus on automation and high volumes, most of our sales do not involve any human-based
review of content. Although our websites' terms of use specifically require customers to make representations about
the legality and ownership of the content they upload for production, there is a risk that a customer may supply an
image or other content for an order we produce that is the property of another party used without permission, that
infringes the copyright or trademark of another party, or that would be considered to be defamatory, hateful,
obscene, or otherwise objectionable or illegal under the laws of the jurisdiction(s) where that customer lives or
where we operate. If we were to become legally obligated to perform manual screening of customer orders, our

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costs would increase significantly, and we could be required to pay substantial penalties or monetary damages for
any failure in our screening process.

We may be subject to product liability or environmental compliance claims if people, property, or the
environment are harmed by the products we sell.

Some of the products we sell, including products manufactured or supplied by third-party business partners,

may expose us to product liability or environmental compliance claims relating to issues such as personal injury,
death, property damage, or the use or disposal of environmentally harmful substances and may require product
recalls or other actions. Any claims, litigation, or recalls could be costly to us and damage our brands and
reputation.

We do not collect indirect taxes in all jurisdictions, which could expose us to tax liabilities.

In some of the jurisdictions where we sell products and services, we do not collect or have imposed upon
us sales, value added or other consumption taxes, which we refer to as indirect taxes. The application of indirect
taxes to e-commerce businesses such as Cimpress is a complex and evolving issue, and in many cases, it is not
clear how existing tax statutes apply to the Internet or e-commerce. If a government entity claims that we should
have been collecting indirect taxes on the sale of our products in a jurisdiction where we have not been doing so,
then we could incur substantial tax liabilities for past sales.

For example, some of our businesses do not currently collect sales tax in all U.S. states where they sell

products. Many state governments in the United States have imposed or are seeking to impose sales tax collection
responsibility on out-of-state, online retailers, and the recent U.S. Supreme Court ruling in South Dakota v. Wayfair,
Inc. et al. enables states to consider adopting laws requiring remote sellers to collect and remit sales tax, even in
states in which the seller has no physical presence. To the extent that individual states decide to adopt similar
legislation, this could significantly increase the collection and compliance burden on Cimpress businesses operating
in the U.S. In addition, there is risk that a state government in which a Cimpress business currently is not registered
to collect and remit sales tax may attempt to assess tax, interest and penalties relating to prior periods.

Risks Related to Our Corporate Structure

Challenges by various tax authorities to our international structure could, if successful, increase our
effective tax rate and adversely affect our earnings.

We are a Dutch limited liability company that operates through various subsidiaries in a number of countries
throughout the world. Consequently, we are subject to tax laws, treaties and regulations in the countries in which we
operate, and these laws and treaties are subject to interpretation. From time to time, we are subject to tax audits,
and the tax authorities in these countries could claim that a greater portion of the income of the Cimpress N.V.
group should be subject to income or other tax in their respective jurisdictions, which could result in an increase to
our effective tax rate and adversely affect our results of operations.

Changes in tax laws, regulations and treaties could affect our tax rate and our results of operations.

A change in tax laws, treaties or regulations, or their interpretation, of any country in which we operate

could result in a higher tax rate on our earnings, which could result in a significant negative impact on our earnings
and cash flow from operations. There are currently multiple initiatives for comprehensive tax reform underway in
key jurisdictions where we have operations, and we cannot predict whether any other specific legislation will be
enacted or the terms of any such legislation. However, if such legislation were enacted, or if modifications were to
be made to certain existing treaties, the consequences could have a materially adverse impact on us, including
increasing our tax burden, increasing costs of our tax compliance or otherwise adversely affecting our financial
condition, results of operations and cash flows.

The recent Swiss Federal Act on Tax Reform and AHV Financing (TRAF) will result in significant changes to

the Swiss cantonal income tax system that will become effective on January 1, 2020, including the elimination of
historically favorable cantonal tax regimes, the introduction of a patent box regime and the introduction of a
research and development super deduction. In response to the TRAF, Zurich, the Swiss canton in which we
operate, must enact cantonal tax reform to comply with the framework provided by the TRAF and is also expected
to lower the statutory tax rate to compensate for the elimination of the historically favorable cantonal tax regimes.

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When Zurich enacts this cantonal tax reform, which we expect to occur sometime in the first half of our fiscal year
2020, we will be required to remeasure our Swiss deferred tax assets and liabilities to account for the elimination of
the historically favorable cantonal tax regimes, the impact of the transitional rules and the change in the statutory
cantonal tax rate. This remeasurement of our Swiss deferred tax assets and liabilities could have
a significant impact on our income tax provision in the period of enactment.

Our intercompany arrangements may be challenged, which could result in higher taxes or penalties and an
adverse effect on our earnings.

We operate pursuant to written transfer pricing agreements among Cimpress N.V. and its subsidiaries,

which establish transfer prices for various services performed by our subsidiaries for other Cimpress group
companies. If two or more affiliated companies are located in different countries, the tax laws or regulations of each
country generally will require that transfer prices be consistent with those between unrelated companies dealing at
arm's length. With the exception of certain jurisdictions where we have obtained rulings or advance pricing
agreements, our transfer pricing arrangements are not binding on applicable tax authorities, and no official authority
in any other country has made a determination as to whether or not we are operating in compliance with its transfer
pricing laws. If tax authorities in any country were successful in challenging our transfer prices as not reflecting
arm's length transactions, they could require us to adjust our transfer prices and thereby reallocate our income to
reflect these revised transfer prices. A reallocation of taxable income from a lower tax jurisdiction to a higher tax
jurisdiction would result in a higher tax liability to us. In addition, if the country from which the income is reallocated
does not agree with the reallocation, both countries could tax the same income, resulting in double taxation.

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Our Articles of Association, Dutch law and the independent foundation, Stichting Continuïteit Cimpress,
may make it difficult to replace or remove management, may inhibit or delay a change of control or may
dilute shareholder voting power.

Our Articles of Association, or Articles, as governed by Dutch law, limit our shareholders' ability to suspend
or dismiss the members of our Board of Directors or to overrule our Board's nominees by requiring a supermajority
vote to do so under most circumstances. As a result, there may be circumstances in which shareholders may not be
able to remove members of our Board of Directors even if holders of a majority of our ordinary shares favor doing
so.

In addition, an independent foundation, Stichting Continuïteit Cimpress, or the Foundation, exists to
safeguard the interests of Cimpress N.V. and its stakeholders, which include but are not limited to our shareholders,
and to assist in maintaining Cimpress' continuity and independence. To this end, we have granted the Foundation a
call option pursuant to which the Foundation may acquire a number of preferred shares equal to the same number
of ordinary shares then outstanding, which is designed to provide a protective measure against unsolicited take-
over bids for Cimpress and other hostile threats. If the Foundation were to exercise the call option, it may prevent a
change of control or delay or prevent a takeover attempt, including a takeover attempt that might result in a
premium over the market price for our ordinary shares. Exercise of the preferred share option would also effectively
dilute the voting power of our outstanding ordinary shares by one half.

We have limited flexibility with respect to certain aspects of capital management and certain corporate
transactions.

Dutch law imposes limitations and requirements on corporate actions such as the payment of dividends,

issuance of new shares, repurchase of outstanding shares, and corporate acquisitions of a certain size, among
other actions. For example, Dutch law requires shareholder approval for many corporate actions that would not be
subject to shareholder approval if we were incorporated in the United States. Situations may arise where the
flexibility to issue shares, pay dividends, purchase shares, acquire other companies, or take other corporate actions
would be beneficial to us, but is subject to limitations, subject to delay due to shareholder approval requirements, or
unavailable under Dutch law.

Because of our corporate structure, our shareholders may find it difficult to pursue legal remedies against
the members of our Board of Directors.

Our Articles and our internal corporate affairs are governed by Dutch law, and the rights of our shareholders
and the responsibilities of our Board of Directors are different from those established under United States laws. For
example, under Dutch law derivative lawsuits are generally not available, and our Board is responsible for acting in

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the best interests of the company, its business and all of its stakeholders generally (including employees, customers
and creditors), not just shareholders. As a result, our shareholders may find it more difficult to protect their interests
against actions by members of our Board than they would if we were a U.S. corporation.

Because of our corporate structure, our shareholders may find it difficult to enforce claims based on United
States federal or state laws, including securities liabilities, against us or our management team.

We are incorporated under the laws of the Netherlands, and the majority of our assets are located outside
of the United States. In addition, some of our officers and management reside outside of the United States. In most
cases, a final judgment for the payment of money rendered by a U.S. federal or state court would not be directly
enforceable in the Netherlands. Although there is a process under Dutch law for petitioning a Dutch court to enforce
a judgment rendered in the United States, there can be no assurance that a Dutch court would impose civil liability
on us or our management team in any lawsuit predicated solely upon U.S. securities or other laws. In addition,
because most of our assets are located outside of the United States, it could be difficult for investors to place a lien
on our assets in connection with a claim of liability under U.S. laws. As a result, it may be difficult for investors to
enforce U.S. court judgments or rights predicated upon U.S. laws against us or our management team outside of
the United States.

We may not be able to make distributions or purchase shares without subjecting our shareholders to Dutch
withholding tax.

A Dutch withholding tax may be levied on dividends and similar distributions made by Cimpress N.V. to its

shareholders at the statutory rate of 15% if we cannot structure such distributions as being made to shareholders in
relation to a reduction of par value, which would be non-taxable for Dutch withholding tax purposes. We have
purchased our shares and may seek to purchase additional shares in the future. Under our Dutch Advanced Tax
Ruling, a purchase of shares should not result in any Dutch withholding tax if we hold the purchased shares in
treasury for the purpose of issuing shares pursuant to employee share awards or for the funding of acquisitions.
However, if the shares cannot be used for these purposes, or the Dutch tax authorities successfully challenge the
use of the shares for these purposes, such a purchase of shares may be treated as a partial liquidation subject to
the 15% Dutch withholding tax to be levied on the difference between our average paid in capital per share for
Dutch tax purposes and the redemption price per share, if higher.

We may be treated as a passive foreign investment company for United States tax purposes, which may
subject United States shareholders to adverse tax consequences.

If our passive income, or our assets that produce passive income, exceed levels provided by law for any

taxable year, we may be characterized as a passive foreign investment company, or a PFIC, for United States
federal income tax purposes. If we are treated as a PFIC, U.S. holders of our ordinary shares would be subject to a
disadvantageous United States federal income tax regime with respect to the distributions they receive and the
gain, if any, they derive from the sale or other disposition of their ordinary shares.

We believe that we were not a PFIC for the tax year ended June 30, 2018 and we expect that we will not

become a PFIC in the foreseeable future. However, whether we are treated as a PFIC depends on questions of fact
as to our assets and revenues that can only be determined at the end of each tax year. Accordingly, we cannot be
certain that we will not be treated as a PFIC in future years.

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If a United States shareholder owns 10% or more of our ordinary shares, it may be subject to increased
United States taxation under the “controlled foreign corporation” rules. Additionally, this may negatively
impact the demand for our ordinary shares.

If a United States shareholder owns 10% or more of our ordinary shares, it may be subject to increased

United States federal income taxation (and possibly state income taxation) under the “controlled foreign
corporation” rules. In general, if a U.S. person owns (or is deemed to own) at least 10% of the voting power or value
of a non-U.S. corporation, or “10% U.S. Shareholder,” and if such non-U.S. corporation is a “controlled foreign
corporation,” or “CFC,” then such 10% U.S. Shareholder who owns (or is deemed to own) shares in the CFC on the
last day of the CFC's taxable year must include in its gross income for United States federal income tax (and
possibly state income tax) purposes its pro rata share of the CFC's “subpart F income,” even if the "subpart F
income" is not distributed. In addition, a 10% U.S. shareholder's pro rata share of other income of a CFC, even if
not distributed, might also need to be included in a 10% U.S. Shareholder’s gross income for United States federal
income tax (and possibly state income tax) purposes under the “global intangible low-taxed income” or “GILTI”
provisions of the U.S. tax law. In general, a non-U.S. corporation is considered a CFC if one or more 10% U.S.
Shareholders together own more than 50% of the voting power or value of the corporation on any day during the
taxable year of the corporation. “Subpart F income” consists of, among other things, certain types of dividends,
interest, rents, royalties, gains, and certain types of income from services and personal property sales.

The rules for determining ownership for purposes of determining 10% U.S. Shareholder and CFC status are

complicated, depend on the particular facts relating to each investor, and are not necessarily the same as the rules
for determining beneficial ownership for SEC reporting purposes. For taxable years in which we are a CFC, each of
our 10% U.S. Shareholders will be required to include in its gross income for United States federal income tax (and
possibly state income tax) purposes its pro rata share of our "subpart F income," even if the subpart F income is not
distributed by us, and might also be required to include its pro rata share of other income of ours, even if not
distributed by us, under the GILTI provisions of the U.S. tax law. We currently do not believe we are a CFC.
However, whether we are treated as a CFC can be affected by, among other things, facts as to our share ownership
that may change. Accordingly, we cannot be certain that we will not be treated as a CFC in future years.

The risk of being subject to increased taxation as a CFC may deter our current shareholders from acquiring

additional ordinary shares or new shareholders from establishing a position in our ordinary shares. Either of these
scenarios could impact the demand for, and value of, our ordinary shares.

The ownership of our ordinary shares is highly concentrated, which could cause or exacerbate volatility in
our share price.

Approximately 70% of our ordinary shares are held by our top 10 shareholders, and we may repurchase

shares in the future, which could further increase the concentration of our share ownership. Because of this
reduced liquidity, the trading of relatively small quantities of shares by our shareholders could disproportionately
influence the price of those shares in either direction. The price for our shares could, for example, decline
precipitously if a large number of our ordinary shares were sold on the market without commensurate demand, as
compared to a company with greater trading liquidity that could better absorb those sales without adverse impact on
its share price.

Item 1B.

Unresolved Staff Comments

None.

Item 2.

Properties

We own real property including the following manufacturing operations that provide support across our

businesses:

•

•

•

•

A 582,000 square foot facility located near Windsor, Ontario, Canada that primarily services our Vistaprint
business.
A 492,000 square foot facility located in Shelbyville, Tennessee, USA, that primarily services our National
Pen business.
A 362,000 square foot facility located in Venlo, the Netherlands that primarily services our Vistaprint
business.
A 130,000 square foot facility located in Kisarazu, Japan that primarily services our Vistaprint and National
Pen businesses in the Japanese market.

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•
•

A 124,000 square foot facility located in Deer Park, Australia that primarily services our Vistaprint business.
A 97,000 square feet, located near Montpellier, France that primarily services The Print Group businesses.

As of June 30, 2019, a summary of our currently occupied leased spaces is as follows:

Business Segment (1)

Square Feet

Type

Lease Expirations

Vistaprint

886,515

Technology development, marketing, customer
service, manufacturing and administrative

October 2019 - July 2026

PrintBrothers

299,506

The Print Group

424,023

Technology development, marketing, customer
service, manufacturing and administrative

Technology development, marketing, customer
service, manufacturing and administrative

435,793

546,501

Marketing, customer service, manufacturing and
administrative

Technology development, marketing, customer
service, manufacturing and administrative

December 2019 - December 2025

March 2020 - August 2024

June 2020 -December 2027

December 2019 - July 2025

83,140 Corporate strategy and technology development

July 2020 - June 2023

National Pen

All Other
Businesses

Other (2)

___________________

(1) Many of our leased properties are utilized by multiple business segments, but each have been assigned to the segment that occupies the

majority of our leased space.

(2) Includes locations that are used exclusively for corporate or central function activities.

We believe that the total space available to us in the facilities we own or lease, and space that is obtainable

by us on commercially reasonable terms, will meet our needs for the foreseeable future.

Item 3.

Legal Proceedings

The information required by this item is incorporated by reference to the information set forth in Item 8 of

Part II, “Financial Statements and Supplementary Data — Note 17 — Commitments and Contingencies,” in the
accompanying notes to the consolidated financial statements included in this Report.

Item 4.

Mine Safety Disclosures

None.

PART II.

Item 5.
of Equity Securities

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

The ordinary shares of Cimpress N.V. are traded on the NASDAQ Global Select Market (the "NASDAQ")

under the symbol “CMPR.” As of July 31, 2019, there were approximately 15 holders of record of our ordinary
shares, although there is a much larger number of beneficial owners.

Dividends

We have never paid or declared any cash dividends on our ordinary shares, and we do not anticipate

paying any cash dividends in the foreseeable future.

Issuer Purchases of Equity Securities

On February 12, 2019, we announced that our Board had authorized the repurchase of up to 5,500,000 of
our issued and outstanding ordinary shares on the open market (including block trades that satisfy the safe harbor
provisions of Rule 10b-18 pursuant to the U.S. Securities Exchange Act of 1934), through privately negotiated
transactions, or in one or more self-tender offers. This share repurchase program expires on May 13, 2020, and we
may suspend or discontinue our share repurchases at any time.

The following table outlines the purchase of our ordinary shares during the three months ended June 30, 2019
under the program described above:

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Total Number
of Shares
Purchased

Average Price
Paid Per
Share (1)

Total Number of Shares
Purchased as Part of a Publicly
Announced Program

Approximate Number of Shares
that May Yet be Purchased
Under the Program

April 1, 2019 through April 30, 2019 . . . .

— $

May 1, 2019 through May 31, 2019 . . . .

June 1, 2019 through June 30, 2019 . . .

Total

___________

216,564

110,952

327,516 $

(1) Average price paid per share includes commissions paid.

Performance Graph

—

88.22

93.24

89.92

—

216,564

110,952

327,516

5,473,495

5,256,931

5,145,979

5,145,979

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The following graph compares the cumulative total return to shareholders of Cimpress N.V. ordinary shares

relative to the cumulative total returns of the NASDAQ Composite index and the Research Data Group (RDG)
Internet Composite index. An investment of $100 (with reinvestment of all dividends) is assumed to have been
made in our ordinary shares and in each of the indexes on June 30, 2014 and the relative performance of each
investment is tracked through June 30, 2019.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Among Cimpress N.V., the NASDAQ Composite Index
and the RDG Internet Composite Index

$400

$350

$300

$250

$200

$150

$100

$50

6/14

6/15

6/16

6/17

6/18

6/19

Cimpress N.V.

NASDAQ Composite

RDG Internet Composite

2014

2015

2016

2017

2018

2019

Year Ended June 30,

Cimpress N.V.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 100.00 $ 208.01 $ 228.57 $ 233.64 $ 358.28 $ 224.64
NASDAQ Composite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
192.30
245.90
RDG Internet Composite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

144.35
178.10

114.44
107.64

112.51
127.02

178.42
247.12

100.00
100.00

The share price performance included in this graph is not necessarily indicative of future share price

performance.

29

Item 6.

Selected Financial Data

The following financial data should be read in conjunction with our consolidated financial statements, the

related notes and “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations” included elsewhere in this Report. The historical results are not necessarily indicative of the results to
be expected for any future period.

Year Ended June 30,

2019 (a)

2018 (b)

2017 (c)

2016 (d)

2015 (e)

(In thousands, except share and per share data)

Consolidated Statements of Operations Data:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,751,076

$ 2,592,541

$ 2,135,405

$ 1,788,044

$ 1,494,206

Net income (loss) attributable to Cimpress N.V. . . . . . . . . . . . . . . . . . .

95,052

43,733

(71,711)

54,349

92,212

Net income (loss) per share attributable to Cimpress N.V.:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Diluted (f). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3.09

3.00

$

$

1.41

1.36

$

$

(2.29) $

(2.29) $

1.72

1.64

$

$

2.82

2.73

Shares used in computing net income (loss) per share attributable to
Cimpress N.V.:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30,786,349

30,948,081

31,291,581

31,656,234

32,644,870

Diluted (f). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31,662,705

32,220,401

31,291,581

33,049,454

33,816,498

2019 (a)

2018 (b)

2017 (c)

2016 (d)

2015 (e)

Year Ended June 30,

(In thousands)

Consolidated Statements of Cash Flows Data:
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . $
Purchases of property, plant and equipment . . . . . . . . . . . . . . . . . . . .
Purchases of ordinary shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . . .

Proceeds from the sale of subsidiaries, net of transaction costs and
cash divested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

331,095

$

192,332

$

156,736

$

247,358

$

242,022

(70,563)

(55,567)

(289,920)

(60,930)

(94,710)

(74,157)

(50,008)

(110)

(204,875)

(80,435)

(153,467)

(164,412)

(75,813)

—

(123,804)

—

93,779

—

—

—

Net proceeds (payments) of debt and debt issuance costs . . . . . . . . .

190,182

(54,415)

196,933

167,316

54,207

Consolidated Balance Sheet Data:
Cash, cash equivalents and marketable securities. . . . . . . . . . . . . . . . $
Net current liabilities (g) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total long-term debt, excluding current portion (h) . . . . . . . . . . . . . . . .
Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

___________________

2019 (a)

2018 (b)

2017 (c)

2016 (d)

2015 (e)

Year Ended June 30,

(In thousands)

35,279

$

44,227

$

25,697

$

85,319

$

110,494

(280,449)

(241,728)

(203,482)

(135,095)

(89,580)

1,868,376

1,652,217

1,679,869

1,463,869

1,299,794

942,290

131,812

767,585

93,947

847,730

75,212

656,794

166,076

493,039

249,419

(a) Includes the impact of our acquisitions of VIDA on July 2, 2018 and BuildASign on October 1, 2018. See Note 7 in our accompanying

financial statements in this Report for a discussion of these acquisitions.

(b) Includes the Albumprinter results through the divestiture date of August 31, 2017. See Note 7 in our accompanying financial statements in

this Report for a discussion of this divestiture.

(c) Includes the impact of the acquisition of National Pen on December 30, 2016. See Note 7 in our accompanying financial statements in this

Report for a discussion of this acquisition. During December 2016, we purchased the remaining noncontrolling interest of our Japan business
from our joint business partner, Plaza Create Co. Ltd.

(d) Includes the impact of the acquisitions of Litotipografia Alcione S.r.l. on July 29, 2015, Tradeprint Distribution Limited on July 31, 2015, and

WIRmachenDRUCK GmbH on February 1, 2016.

During fiscal 2016, we adopted Accounting Standards Update (ASU) 2016-09 requiring the recognition of excess tax benefits as a component of
income tax expense; these benefits were historically recognized in equity. As the standard required a prospective method of adoption, our
fiscal 2019, 2018, 2017 and 2016 net income includes $1.5 million, $12.8 million, $8.0 million and $3.5 million of income tax benefits,
respectively, due to the adoption that did not occur in the prior comparable periods presented above.

(e) Includes the impact of the acquisitions of FotoKnudsen AS on July 1, 2014, FL Print SAS on April 9, 2015, Exagroup SAS on April 15, 2015

and druck.at Druck-und Handelsgesellschäft mbH on April 17, 2015, as well as our investment in Printi LLC on August 7, 2014.

(f)

In the periods we report a net loss, the impact of share options, RSUs, and RSAs is not included as they are anti-dilutive.

30

F
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(g) Many of our businesses have a cash conversion cycle that results in current liabilities being higher than current assets. Our net current
liabilities (current assets minus current liabilities) have expanded over recent years as we have increased focus on net working capital
improvements.

(h) On June 15, 2018, we completed a private placement of $400.0 million of 7.0% senior unsecured notes due 2026. The proceeds from the
sale of the notes were used to repay our existing $275.0 million senior unsecured notes that were due 2022, a portion of our indebtedness
outstanding under our senior secured credit facility and other related transaction fees. See Note 10 in our accompanying financial statements
in this Report for additional discussion. Increases in long-term debt during the periods presented have largely been driven by the funding of
acquisitions including those outlined in Note 7 in our accompanying financial statements and share repurchases.

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

This Report contains forward-looking statements that involve risks and uncertainties. The statements

contained in this Report that are not purely historical are forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including but not
limited to our statements about the anticipated growth, development and profitability of certain of our businesses,
the size of our market and our ability to take advantage of the market opportunity, sufficiency of our tax reserves,
sufficiency of our cash, legal proceedings, expected currency volatility, and our planned allocations of our capital
and the anticipated effects of those allocations. Without limiting the foregoing, the words “may,” “should,” “could,”
“expect,” “plan,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “designed,” “potential,” “continue,” “target,”
“seek” and similar expressions are intended to identify forward-looking statements. All forward-looking statements
included in this Report are based on information available to us up to, and including the date of this document, and
we disclaim any obligation to update any such forward-looking statements. Our actual results could differ materially
from those anticipated in these forward-looking statements as a result of certain important factors, including those
set forth in this “Management's Discussion and Analysis of Financial Condition and Results of Operations” and “Risk
Factors” and elsewhere in this Report. You should carefully review those factors and also carefully review the risks
outlined in other documents that we file from time to time with the United States Securities and Exchange
Commission.

Executive Overview

Cimpress is a strategically focused group of more than a dozen businesses that specialize in mass
customization, via which we deliver large volumes of individually small-sized customized orders for a broad
spectrum of print, signage, photo merchandise, invitations and announcements, writing instruments, packaging,
apparel and other categories. We invest in and build customer-focused, entrepreneurial mass customization
businesses for the long term, which we manage in a decentralized, autonomous manner. We drive competitive
advantage across Cimpress through a select few shared strategic capabilities that have the greatest potential to
create Cimpress-wide value. We limit all other central activities to only those which absolutely must be performed
centrally.

During the fourth quarter of fiscal 2019, we revised our internal organizational and reporting structure

resulting in changes to our Upload and Print reportable segment. Due to the organizational changes, our Upload
and Print reportable segment was split into two separate operating and reportable segments, PrintBrothers and The
Print Group. These changes in reporting structure are intended to position leaders closer to operations of the
businesses, to lower costs, and to drive culture, priorities, technologies and incentives that improve customer and
financial outcomes. We have revised our presentation of all prior periods presented to reflect our revised segment
reporting.

As of June 30, 2019, we have numerous operating segments under our management reporting structure

that are reported in the following five reportable segments: Vistaprint, PrintBrothers, The Print Group, National Pen,
and All Other Businesses. Refer to Note 16 in our accompanying consolidated financial statements for additional
information relating to our reportable segments and our segment financial measures.

In accordance with the SEC's recently issued disclosure simplification rules, we elected to exclude

discussion of our fiscal 2018 financial performance as compared to our fiscal 2017 results unless we considered
that information material for understanding our financial condition. Refer to our Form 10-K filed with the SEC on
August 10, 2018 for discussion related to these periods.

31

Financial Summary

The primary financial metric by which we set quarterly and annual budgets both for individual businesses
and Cimpress wide is our adjusted free cash flow before cash interest expense related to borrowing; however, in
evaluating the financial condition and operating performance of our business, management considers a number of
metrics including revenue growth, constant-currency revenue growth, operating income, adjusted net operating
profit, cash flow from operations and adjusted free cash flow. A summary of these key financial metrics for the year
ended June 30, 2019 as compared to the year ended June 30, 2018 follows:

Fiscal Year 2019

•

•

Revenue increased by 6% to $2,751.1 million.

Consolidated constant-currency revenue increased by 9% and, excluding acquisitions and divestitures
completed in the last four quarters, increased by 5%.

• Operating income increased by $5.8 million to $163.6 million.

•

•

•

Adjusted net operating profit, or NOP (a non-GAAP financial measure), increased by $87.8 million to
$253.2 million.

Cash provided by operating activities increased by $138.8 million to $331.1 million.

Adjusted free cash flow (a non-GAAP financial measure) increased by $72.3 million to $211.8 million.

For our fiscal year 2019, the increase in reported revenue is primarily due to the addition of the revenue of
our BuildASign business acquired on October 1, 2018, as well as continued growth in our Vistaprint, PrintBrothers,
The Print Group and National Pen reportable segments. Currency exchange rate fluctuations negatively impacted
revenue during the current fiscal year. Constant-currency revenue growth slowed in our Vistaprint business,
primarily due to planned reductions in advertising spend while we rebuild our tools to ensure strong returns and
improved customer conversion rates. Our National Pen business also reported lower constant-currency revenue
growth relative to the prior year, due in part to strong growth in the prior year period, as well as a reduction in new
customer prospecting activities during the second half of the fiscal year because the payback did not meet our
expectations. The lower National Pen growth was also impacted by operational delays in the supply chain and lower
response rates for direct-marketing mailings in the second quarter.

For the year ended June 30, 2019, operating income increased $5.8 million due to incremental profits
generated from the revenue growth described above, as well as improved profitability in our Vistaprint business due
to a reduction in advertising expense of $39.6 million during the third and fourth quarters of fiscal 2019. The
increase was also impacted by a decrease in share-based compensation expense of $28.8 million, primarily due to
the reversal of expenses during the second quarter of fiscal 2019 that were previously recognized for our
supplemental performance share units, or supplemental PSUs. The increase was partially offset by the prior year
gain of $47.5 million on the sale of Albumprinter, which did not recur during the current year.

For the year ended June 30, 2019, adjusted NOP increased year-over-year primarily due to the same

reasons as operating income mentioned above, as well as the addition of the profit from our BuildASign business
acquired on October 1, 2018, which positively influenced adjusted NOP to a greater degree than operating income
because adjusted NOP excludes acquisition-related amortization expense. Adjusted NOP excludes the prior year
gain on the sale of Albumprinter, year-over-year impacts from lower restructuring charges, acquisition-related
charges and the goodwill impairment charge recognized for our Printi business and includes realized gains or
losses on our currency derivatives intended to hedge EBITDA. The net year-over-year impact of currency on
adjusted NOP was positive for the year ended June 30, 2019.

For fiscal year 2020, the following items are expected to positively impact trends in our operating income:

full year impact of Vistaprint advertising reductions versus a half year in fiscal year 2019, our plans to decrease
investments for our early stage businesses, and reduced investment in National Pen. Increased investment in
Vistaprint technology spend is expected to negatively impact trends in our operating income.

32

Consolidated Results of Operations

Consolidated Revenue

Our businesses generate revenue primarily from the sale and shipment of customized manufactured

products. To a much lesser extent (and only in our Vistaprint business) we provide digital services, website design
and hosting, and email marketing services, as well as a small percentage from order referral fees and other third-
party offerings. For additional discussion relating to segment revenue results, refer to the "Reportable Segment
Results" section included below.

Total revenue and revenue growth by reportable segment for the years ended June 30, 2019, 2018 and

2017 are shown in the following tables:

F
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Constant-
Currency
Revenue
Growth

Excluding
Acquisitions/
Divestitures (2)

3%

13%

6%

7%

9%

5%

Constant-
Currency
Revenue
Growth

Excluding
Acquisitions/
Divestitures (2)

In thousands

Year Ended June 30,

Currency
Impact:

Constant-
Currency

Impact of
Acquisitions/
Divestitures:

2019

2018

%
Change

(Favorable)/
Unfavorable

Revenue
Growth (1)

(Favorable)/
Unfavorable

Vistaprint . . . . . . . . . . . . . . . $

1,472,671 $

1,462,686

PrintBrothers . . . . . . . . . . . .

The Print Group . . . . . . . . .

National Pen . . . . . . . . . . . .

All Other Businesses (3) . . .
Inter-segment eliminations

443,987

325,872

348,409

185,052

Total revenue . . . . . . . . . . . $

2,751,076 $

2,592,541

6%

(24,915)

(22,243)

410,776

320,473

333,266

1%

8%

2%

5%

87,583

111%

2%

5%

4%

2%

6%

3%

3%

13%

6%

7%

—%

—%

—%

—%

117%

(108)%

9%

(4)%

In thousands

Year Ended June 30,

Currency
Impact:

Constant-
Currency

Impact of
Acquisitions/
Divestitures:

2018

2017

%
Change

(Favorable)/
Unfavorable

Revenue
Growth (1)

(Favorable)/
Unfavorable

Vistaprint . . . . . . . . . . . . . . . $

1,462,686 $ 1,310,975

PrintBrothers . . . . . . . . . . . .

The Print Group . . . . . . . . .

National Pen . . . . . . . . . . . .

All Other Businesses (3) . . .
Inter-segment eliminations

410,776

320,473

333,266

87,583

(22,243)

(5,690)

318,188

270,425

12%

29%

19%

112,712

196%

128,795

(32)%

(3)%

(11)%

(10)%

(6)%

—%

9%

18%

9%

190%

(32)%

—%

—%

—%

(165)%

72%

9%

18%

9%

25%

40%

Total revenue . . . . . . . . . . . $

2,592,541 $ 2,135,405

21%

(4)%

17%

(6)%

11%

_________________

(1) Constant-currency revenue growth, a non-GAAP financial measure, represents the change in total revenue, between current and prior year

periods at constant-currency exchange rates by translating all non-U.S. dollar denominated revenue generated in the current period using the
prior year period’s average exchange rate for each currency to the U.S. dollar. Our reportable segments-related growth is inclusive of inter-
segment revenues, which are eliminated in our consolidated results.

(2) Constant-currency revenue growth excluding acquisitions/divestitures, a non-GAAP financial measure, excludes revenue results for

businesses in the period in which there is no comparable year-over-year revenue. Revenue from our fiscal year 2019 acquisitions is excluded
from fiscal year 2019 revenue growth for quarters with no comparable year-over-year revenue. For example, revenue from National Pen,
which we acquired on December 30, 2016 in Q2 2017, is excluded from revenue growth in Q1 and Q2 of fiscal year 2018 since there are no
full quarter results in the comparable periods, but revenue is included in revenue growth for Q3 and Q4 of fiscal year 2018. Our reportable
segments-related growth is inclusive of inter-segment revenues, which are eliminated in our consolidated results.

(3) The All Other Businesses segment includes the revenue of the Albumprinter business until the sale completion date of August 31, 2017, VIDA
revenue from its acquisition date of July 2, 2018, and BuildASign revenue from its acquisition date of October 1, 2018. Constant-currency
revenue growth excluding acquisitions/divestitures, excludes the revenue results for VIDA and BuildASign since their acquisition dates and
Albumprinter through the divestiture date.

We have provided these non-GAAP financial measures because we believe they provide meaningful information regarding our results on a
consistent and comparable basis for the periods presented. Management uses these non-GAAP financial measures, in addition to GAAP

33

financial measures, to evaluate our operating results. These non-GAAP financial measures should be considered supplemental to and not a
substitute for our reported financial results prepared in accordance with GAAP.

Consolidated Cost of Revenue

Cost of revenue includes materials used by our businesses to manufacture their products, payroll and
related expenses for production and design services personnel, depreciation of assets used in the production
process and in support of digital marketing service offerings, shipping, handling and processing costs, third-party
production costs, costs of free products and other related costs of products our businesses sell. Cost of revenue as
a percent of revenue increased during the year ended June 30, 2019, compared to the prior year, primarily due to
lower gross margins in our Vistaprint business, resulting from product mix that shifted to lower margin products, as
well as decreased pricing resulting from higher discounting during the first half of the fiscal year. Several of our
businesses also recognized increasing paper costs during these periods.

In thousands

Year Ended June 30,

2019

2018

2017

Cost of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,401,344
% of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

50.9%

$1,279,799

$1,036,975

49.4%

48.6%

For the year ended June 30, 2019, consolidated cost of revenue increased by $121.5 million partially due to

the addition of cost of revenue of $54.8 million from our BuildASign business, which was acquired on October 1,
2018 and is therefore not included in the comparable periods. Vistaprint's cost of revenue increased by $28.4 million
from the prior year, primarily due to changes in product mix and volume increases. The cost of revenue for our
PrintBrothers businesses increased by $23.5 million primarily driven by revenue growth in our WIRmachenDRUCK
business, partially offset by favorable currency impact. We also recognized an increase of $11.2 million of costs
within our National Pen business primarily due to increased volume.

Consolidated Operating Expenses

The following table summarizes our comparative operating expenses for the following periods:

In thousands

Technology and development expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
% of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Marketing and selling expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
% of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

General and administrative expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
% of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization of acquired intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . $
% of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
% of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Gain) on sale of subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
% of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Impairment of goodwill and acquired intangible assets . . . . . . . . . . . . . . . . . $
% of revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended June 30,

2019

2018

236,797

$ 245,758

8.6%

9.5 %

713,863

$ 714,654

25.9%

27.6 %

162,652

$ 176,958

5.9%

6.8 %

53,256

1.9%

12,054

$

$

49,881

1.9 %

15,236

0.4%

0.6 %

— $

(47,545)

— %

7,503

$

0.3%

(1.8)%

—

— %

$

$

$

$

$

$

$

2017

243,230

11.4%

610,932

28.6%

207,569

9.7%

46,145

2.2%

26,700

1.3%

—

— %

9,556

0.4%

Technology and development expense

Technology and development expense consists primarily of payroll and related expenses for employees

engaged in software and manufacturing engineering, information technology operations and content development,
as well as amortization of capitalized software and website development costs, including hosting of our websites,
asset depreciation, patent amortization, and other technology infrastructure-related costs. Depreciation expense for
information technology equipment that directly supports the delivery of our digital marketing services products is
included in cost of revenue.

34

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During the year ended June 30, 2019, technology and development expenses decreased by $9.0 million as

compared to the prior year. The decrease was primarily due to a decrease in share-based compensation costs of
$6.8 million, which is due to the reversal of cumulative supplemental PSU expense during the second quarter of
fiscal 2019 as the achievement of the performance condition is no longer probable. During the year ended June 30,
2019, we recognized lower expense as a result of cost savings realized in the Vistaprint business from our
restructuring initiatives and a year-over-year decrease in costs of $1.6 million resulting from the divestiture of our
Albumprinter business. This was partially offset by the addition of costs from our recent acquisition of BuildASign,
which resulted in $2.2 million of costs during the year ended June 30, 2019.

Marketing and selling expense

Marketing and selling expense consists primarily of advertising and promotional costs; payroll and related
expenses for our employees engaged in marketing, sales, customer support and public relations activities; direct-
mail advertising costs; and third-party payment processing fees. Our Vistaprint, National Pen and BuildASign
businesses have higher marketing and selling costs as a percentage of revenue, as compared to our PrintBrothers
and The Print Group businesses.

Our marketing and selling expenses decreased by $0.8 million during the year ended June 30, 2019, as
compared to the prior year, primarily due to the reduction of advertising spend in our Vistaprint business of $39.6
million as we seek to eliminate spend that does not meet our return thresholds. We also recognized a decrease in
share-based compensation costs of $5.5 million, which is due to the reversal of cumulative supplemental PSU
expense described above, as well as a year-over-year decrease in costs of $4.7 million resulting from the
divestiture of our Albumprinter business. The decrease was offset by the addition of $32.9 million of advertising and
customer care costs in our recently acquired BuildASign business during the year ended June 30, 2019. In addition,
our National Pen business recognized an increase in costs of $18.1 million primarily due to increased customer
prospecting activity during the first and second quarters of fiscal 2019.

General and administrative expense

General and administrative expense consists primarily of transaction costs, including third-party
professional fees, insurance and payroll and related expenses of employees involved in executive management,
finance, legal, strategy, human resources and procurement.

For the year ended June 30, 2019, general and administrative expenses decreased by $14.3 million as
compared to the prior periods, primarily due to a decrease in share-based compensation costs of $18.6 million,
which was largely due to the reversal of cumulative supplemental PSU expense described above. The decrease
was partially offset by the addition of $6.4 million of costs from our recent acquisition of BuildASign during the year
ended June 30, 2019. In addition, for the year ended June 30, 2019, we recognized increases in professional fees,
primarily related to our fiscal 2019 acquisitions, as well as certain other strategic projects.

Amortization of acquired intangible assets

Amortization of acquired intangible assets consists of amortization expense associated with separately

identifiable intangible assets capitalized as part of our acquisitions, including customer relationships, trade names,
developed technologies, print networks, and customer and referral networks.

Amortization of acquired intangible assets increased by $3.4 million during the year ended June 30, 2019,

as compared to the year ended June 30, 2018, due to the addition of amortization for our acquisition of BuildASign.
This increase is partially offset by a reduction of amortization within our PrintBrothers and The Print Group
reportable segments due to certain intangible assets becoming fully amortized during the year ended June 30,
2019.

Restructuring expense

Restructuring expense consists of costs directly incurred as a result of restructuring initiatives, and includes

employee-related termination costs, third party professional fees, facility exit costs and write-off of abandoned
assets. During the year ended June 30, 2019, we recognized restructuring expense of $12.1 million primarily related
to actions within our Vistaprint business. During the year ended June 30, 2018, we recognized $15.2 million of
restructuring costs, primarily associated with actions within our Vistaprint business announced in November 2018.

35

Refer to Note 18 in our accompanying consolidated financial statements for additional information relating

to the restructuring actions.

Gain on sale of subsidiaries

During the year ended June 30, 2018, we recognized a gain on the sale of our Albumprinter business of
$47.5 million, net of transaction costs. The amount of our gain on the sale of Albumprinter was impacted by the
partial allocation of goodwill to our Vistaprint business in past periods, as well as minimal carrying value of
Albumprinter's acquired intangible assets at the time of the sale, as well as currency impacts.

Impairment of goodwill and acquired intangible assets

For the year ended June 30, 2019, we recognized a $7.5 million impairment charge related to our Printi

reporting unit. The impairment was the result of Printi's underperformance during the recent period, combined with
lower cash flow outlooks. Refer to Note 8 in our accompanying consolidated financial statements for additional
discussion.

Other Consolidated Results

Other income (expense), net

Other income (expense), net generally consists of gains and losses from currency exchange rate

fluctuations on transactions or balances denominated in currencies other than the functional currency of our
subsidiaries, as well as the realized and unrealized gains and losses on some of our derivative instruments. In
evaluating our currency hedging programs and ability to qualify for hedge accounting in light of our legal entity cash
flows, we considered the benefits of hedge accounting relative to the additional economic cost of trade execution
and administrative burden. Based on this analysis, we decided to execute certain currency derivative contracts that
do not qualify for hedge accounting.

The following table summarizes the components of other income (expense), net:

In thousands

Year Ended June 30,

2019

2018

2017

Gains (losses) on derivatives not designated as hedging instruments . . . . . . . . . $

23,494 $

(2,687) $

Currency-related gains (losses), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,506

476

(19,500)

1,155

936

5,577

3,849

Total other income (expense), net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

26,476 $

(21,032) $

10,362

During the year ended June 30, 2019, we recognized net gains of $26.5 million as compared to net losses
of $21.0 million during the year ended June 30, 2018. The increase in other income (expense), net is primarily due
to the currency exchange rate volatility impacting our derivatives that are not designated as hedging instruments, in
which our Euro and British Pound contracts are the most significant exposure that we economically hedge. We
expect volatility to continue in future periods and we do not apply hedge accounting for most of our derivative
currency contracts.

We also experienced currency-related gains due to currency exchange rate volatility on our non-functional

currency intercompany relationships, primarily related to an intercompany loan that is denominated in Swiss Francs,
which we may alter from time to time. The impact of certain cross-currency swap contracts designated as cash flow
hedges is included in our currency-related gains (losses), net, offsetting the impact of certain non-functional
currency intercompany relationships.

Interest expense, net

Interest expense, net primarily consists of interest paid on outstanding debt balances, amortization of debt

issuance costs, interest related to capital lease obligations and realized gains (losses) on effective interest rate
swap contracts and certain cross-currency swap contracts. As part of interest expense, net, we also recognize
changes to the estimated future redemption value of our mandatorily redeemable noncontrolling interests.

36

Interest expense, net was $63.2 million and $53.0 million for the years ended June 30, 2019 and 2018,
respectively. Interest expense was higher in fiscal 2019 relative to historical trends primarily as a result of higher
debt levels, due to the acquisition of BuildASign, as well as higher interest rates, driven both by higher floating
interest rates and the change in mix of our outstanding debt, which resulted from the refinancing of our senior
unsecured notes during the fourth quarter of fiscal 2018. Refer to Note 10 in the accompanying consolidated
financial statements for additional details regarding our debt arrangements.

Loss on early extinguishment of debt

During fiscal year 2018, we redeemed all of our senior notes due 2022 and satisfied the indenture

governing those senior notes using funds from the senior notes due 2026 that we issued on June 15, 2018. As a
result of the redemption, we incurred a loss on the extinguishment of debt of $17.4 million, which included an early
redemption premium for the senior notes due 2022 of $14.4 million and the write-off of unamortized debt issuance
costs related to the redeemed notes of $3.0 million.

F
o
r
m
1
0
-
K

Income tax expense (benefit)

In thousands

Income tax expense (benefit). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended June 30,

2019
33,432

2018
19,578

$

2017
(7,118)

$

26.3%

29.5%

9.0%

Income tax expense for the year ended June 30, 2019 was higher than the prior year primarily due to
increased pre-tax earnings. We also had lower share based compensation tax benefits of $1.5 million as compared
to $12.8 million in fiscal 2018. Offsetting the increase in income tax expense were "Patent Box" tax benefits of $4.3
million granted to our Pixartprinting business in Italy.

Our cash paid for income taxes for fiscal 2019 was lower than our income tax expense primarily as a result

of U.S. tax benefits associated with the acquisition of BuildASign and the realization of tax benefits relating to
certain timing differences that were recognized in our income tax expense in prior years.

We believe that our income tax reserves are adequately maintained by taking into consideration both the
technical merits of our tax return positions and ongoing developments in our income tax audits. However, the final
determination of our tax return positions, if audited, is uncertain and therefore there is a possibility that final
resolution of these matters could have a material impact on our results of operations or cash flows. Refer to Note 13
in our accompanying consolidated financial statements for additional discussion.

Reportable Segment Results

Our segment financial performance is measured based on segment profit (loss) which excludes certain non-

operational items including acquisition-related expenses, certain impairments and restructuring charges.

Vistaprint

In thousands

Year Ended June 30,

2019

2018

2017

2019 vs. 2018

2018 vs. 2017

Reported Revenue . . . . . . . . . . . . . . . . . . . . . . . $ 1,472,671
Segment Profit . . . . . . . . . . . . . . . . . . . . . . . . . .

275,323

$ 1,462,686

$ 1,310,975

241,479

167,687

1%

14%

12%

44%

% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .

19%

17%

13%

37

Segment Revenue

Vistaprint's reported revenue growth for the year ended June 30, 2019 was negatively affected by currency
impacts of 2%, resulting in constant-currency growth of 3%. During the year ended June 30, 2019, revenue growth
was driven by continued growth in repeat customer bookings, as well as continued growth in marketing materials,
signage and promotional products. During the third and fourth quarters of fiscal 2019, we reduced our advertising
spend that we did not believe was meeting our return thresholds, which negatively impacted revenue growth during
these quarters, particularly from new customers. Revenue growth was also negatively impacted by weakness in
consumer products during the current fiscal year.

Segment Profitability

Vistaprint's segment profit increased for the year ended June 30, 2019 driven primarily by a year-over-year

reduction to advertising spend of $39.6 million. Segment profit, which excludes the impacts of restructuring charges,
also increased as a result of reductions to operating expenses, partially offset by the gross margin impact of
changes in product mix. Some of the near-term operating expense savings will be temporary, as we recruit
additional talent within Vistaprint's data, analytics and technology organizations, and we are not allocating the cost
of executives to the Vistaprint business while these positions are filled by Cimpress executives on an interim basis,
which resulted in $3.5 million of lower costs as compared to the prior fiscal year. The benefit to segment profit from
the unallocated executive costs is entirely offset by additional costs for third-party consulting fees and recruiting
costs. In the current fiscal year, Vistaprint's segment profit was negatively impacted by currency movements.

PrintBrothers

In thousands

Year Ended June 30,

2019

2018

2017

2019 vs. 2018

2018 vs. 2017

Reported Revenue . . . . . . . . . . . . . . . . . . . . . . . $
Segment Profit . . . . . . . . . . . . . . . . . . . . . . . . . .

443,987

$

410,776

$

318,188

36,965

33,890

27,737

8%

9%

29%

22%

% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .

8%

8%

9%

Segment Revenue

PrintBrothers' reported revenue growth for the year ended June 30, 2019 was negatively affected by
currency impacts of 5%, resulting in constant-currency growth of 13%. The constant-currency revenue growth was
primarily driven by continued growth from our WIRmachenDRUCK business. During the current period, we
continued to experience increased price-focused and advertising competition in certain businesses and product
lines that we have been experiencing in recent quarters.

Segment Profitability

PrintBrothers' segment profit increased during the year ended June 30, 2019, due to increased gross profit
driven by revenue growth discussed above, partially offset by inflation in materials inputs such as paper, increased
investments in technology intended to improve the customer value proposition of each business in increasingly
competitive markets, pricing reductions in certain products in certain businesses, increased marketing costs due to
higher paid search costs, and negative impacts from currency movements.

The Print Group

In thousands

Year Ended June 30,

2019

2018

2017

2019 vs. 2018

2018 vs. 2017

Reported Revenue . . . . . . . . . . . . . . . . . . . . . . $
Segment Profit . . . . . . . . . . . . . . . . . . . . . . . . . .

325,872

$

320,473

$

270,425

47,270

45,420

35,452

2%

4%

19%

28%

% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .

15%

14%

13%

38

Segment Revenue

The Print Group's reported revenue growth for the year ended June 30, 2019 was negatively affected by

currency impacts of 4%, resulting in an increase in revenue on a constant-currency basis of 6%. The constant-
currency revenue growth was primarily driven by continued growth from our Pixartprinting business. During the
current period, we continued to experience increased price-focused and advertising competition in certain
businesses and product lines that we have been experiencing in recent quarters.

Segment Profitability

The Print Group's segment profit increased during the year ended June 30, 2019, due to operating expense

efficiencies, offset by inflation in materials inputs such as paper, reduced pricing for certain products in certain
businesses, combined with increased marketing costs due initiatives to improve customer growth and negative
currency impacts.

F
o
r
m
1
0
-
K

National Pen

In thousands

Year Ended June 30,

2019

2018

2017 (1)

2019 vs. 2018

2018 vs. 2017

Reported Revenue . . . . . . . . . . . . . . . . . . . . . . . $
Segment Profit (Loss). . . . . . . . . . . . . . . . . . . . .

348,409

$

333,266

$

112,712

9,838

22,165

(2,225)

5%

(56)%

196%

1,096%

% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .

3%

7%

(2)%

___________________

(1) The National Pen segment includes the financial results from its acquisition date of December 30, 2016.

Segment Revenue

National Pen's reported revenue growth for the year ended June 30, 2019 was negatively affected by

currency impacts of 2%, resulting in constant-currency revenue growth of 7%. Following strong performance in the
prior fiscal year, we significantly increased our direct mail prospecting in the first two quarters of fiscal 2019, which
drove new customer growth. We reduced mail and telesales prospecting activities in the subsequent two quarters
because the payback did not meet our expectations, and that had an impact on National Pen's revenue growth in
the current period. National Pen's revenue was also impacted by operational delays in the supply chain for direct-
marketing mailings.

Segment Profitability

The decrease in National Pen's segment profit for the year ended June 30, 2019, compared to the prior

periods, is primarily due to revenue weakness and accelerated investments in e-commerce technology and
marketing teams in the year ended June 30, 2019. Currency had a slightly negative year-over-year impact on
segment profit.

All Other Businesses

In thousands

Year Ended June 30,

2019

2018

2017

2019 vs. 2018

2018 vs. 2017

Reported Revenue (1) . . . . . . . . . . . . . . . . . . . . $
Segment Loss (1) . . . . . . . . . . . . . . . . . . . . . . . .

185,052

$

87,583

$

128,795

(29,637)

(34,620)

(31,307)

111%

14%

(32)%

(11)%

% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .

(16)%

(40)%

(24)%

___________________

(1) Our All Other Businesses segment includes the results of our fiscal 2019 acquisitions, VIDA and BuildASign, from July 2, 2018, and October
1, 2018, respectively, Digipri (a former part of our Japan business) results through the divestiture date of July 1, 2018 and Albumprinter results
through the divestiture date of August 31, 2017.

With the exception of BuildASign which is a larger and profitable business, this segment consists of multiple

small, rapidly evolving early-stage businesses through which Cimpress is expanding to new markets. These
businesses are subject to high degrees of risk and we expect that each of their business models will rapidly evolve
in function of future trials and entrepreneurial pivoting. Therefore, in all of these early-stage businesses we continue
to have operating losses as previously described and as planned.

39

Segment Revenue

The All Other Businesses segment revenue increase was primarily due to the inclusion of the results of

BuildASign since the acquisition date of October 1, 2018. Organic constant-currency revenue, excluding the
impacts of the Albumprinter, Digipri, VIDA, and BuildASign businesses, increased by 9% for the year ended June
30, 2019, driven by growth in the remaining businesses in the segment, particularly in the first half of the year.
Revenue growth was negatively impacted by recent actions we have taken to improve the efficiency and focus of
some of these businesses, including the decision to shut down the U.S. operations of the Printi business during the
second quarter of fiscal year 2019, as well as impacts from the conclusion of a legacy partner relationship in our
Vistaprint Corporate Solutions business. The early-stage businesses in this segment delivered mixed revenue
results during the current fiscal year. We are continuing to pivot and evolve these business models as we learn
more about the markets they serve, and expect fluctuations in growth.

Segment Profitability

The improvement in the All Other Businesses segment loss for the year ended June 30, 2019, as compared

to the prior period, was primarily due to the addition of BuildASign, which we acquired on October 1, 2018 and
contributed $11.5 million of segment profit for the year ended June 30, 2019. We also realized currency-related
benefits and a decrease in segment losses in our Vistaprint Corporate Solutions, Vistaprint India, Vistaprint Japan,
and China businesses. These improvements in segment loss were partially offset by the inclusion of VIDA operating
losses and increased losses in our Printi business. Printi's investment in capacity and other fixed costs was far too
high in fiscal year 2019 relative to the scale of the business and the mid-term outlook. We do not expect this
business to weigh as heavily on our profits and cash flows in fiscal year 2020 as it did in fiscal year 2019.

For the year ended June 30, 2019, the segment loss was negatively impacted by the divestiture of our

Albumprinter business, which contributed $1.7 million of segment profit in the first quarter of fiscal 2018.

Central and Corporate Costs

Central and corporate costs consist primarily of the team of software engineers that is building our mass

customization platform; shared service organizations such as global procurement; technology services such as
hosting and security; administrative costs of our Cimpress India offices where numerous Cimpress businesses have
dedicated business-specific team members; and corporate functions including our Board of Directors, CEO, and the
team members necessary for managing corporate activities, such as treasury, tax, capital allocation, financial
consolidation, internal audit and legal. These costs also include certain unallocated share-based compensation
costs.

Central and corporate costs decreased by $24.6 million during the year ended June 30, 2019, as compared

to the prior year, driven by $25.7 million of lower share-based compensation costs primarily associated with our
supplemental PSUs and related supplemental performance cash awards, for which the performance condition is no
longer probable of achievement. Additionally, our share-based compensation is lower due to the changes we made
in November 2018 that reduced the number of Cimpress Board members. This decrease was partially offset by an
increase in central technology investments and professional fees, primarily related to our fiscal 2019 acquisitions,
as well as certain other strategic projects.

Liquidity and Capital Resources

Consolidated Statements of Cash Flows Data

In thousands

Year Ended June 30,

2019

2018

2017

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

331,095 $

192,332 $

156,736

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(420,166)

Net cash provided by (used in) financing activities. . . . . . . . . . . . . . . . . . . . . .

81,989

(10,594)

(177,757)

(301,789)

104,578

At June 30, 2019, we had $35.3 million of cash and cash equivalents and $1,035.6 million of debt,

excluding debt issuance costs and debt discounts. We expect cash and cash equivalents and debt levels to
fluctuate over time depending on our working capital needs, our organic investment levels, share repurchases and

40

acquisition activity. We increased our debt in October 2018 when we completed the acquisition of BuildASign for
$275.1 million, which was funded via proceeds from our senior secured credit facility.

The cash flows during the year ended June 30, 2019 related primarily to the following items:

Cash inflows:

•

•

•

•

Net income of $93.5 million

Adjustments for non-cash items of $209.3 million primarily related to positive adjustments for depreciation
and amortization of $173.8 million, share-based compensation costs of $21.7 million and non-cash tax
related items of $6.8 million, partially offset by unrealized currency-related gains of $9.7 million

Proceeds of debt of $190.2 million, net of payments and debt issuance costs

The changes in operating assets and liabilities, excluding the impact of restructuring-related payments,
were a source of cash during the period, driven by increases in accounts payable and accrued expenses

F
o
r
m
1
0
-
K

Cash outflows:

•

•

•

•

•

•

•

•

•

•

Payments for acquisitions of $289.9 million, net of cash acquired

Payments for the purchase, net of proceeds from the sale, of noncontrolling interests of $28.5 million,
related to our Exagroup and PrintBrothers businesses (refer to Note 14 in our accompanying consolidated
financial statements for additional information)

Capital expenditures of $70.6 million of which the majority related to the purchase of manufacturing and
automation equipment for our production facilities, and computer and office equipment

Purchases of our ordinary shares for $55.6 million

Internal costs for software and website development that we have capitalized of $48.7 million

Payments for capital lease arrangements of $17.1 million

Payments related to realized losses on hedging instruments of $12.0 million

Payments of withholding taxes in connection with share awards of $6.0 million

Payments related to our recent restructuring actions of $6.0 million

Distribution of $3.4 million paid to noncontrolling interest

Additional Liquidity and Capital Resources Information. During the year ended June 30, 2019, we financed

our operations and strategic investments through internally generated cash flows from operations and debt
financing. As of June 30, 2019, a significant portion of our cash and cash equivalents were held by our subsidiaries,
and undistributed earnings of our subsidiaries that are considered to be indefinitely reinvested were $32.6 million.
We do not intend to repatriate these funds as the cash and cash equivalent balances are generally used and
available, without legal restrictions, to fund ordinary business operations and investments of the respective
subsidiaries. If there is a change in the future, the repatriation of undistributed earnings from certain subsidiaries, in
the form of dividends or otherwise, could have tax consequences that could result in material cash outflows.

Debt. As of June 30, 2019, we had aggregate loan commitments from our senior secured credit facility

totaling $1,592.5 million. The loan commitments consisted of revolving loans of $1,087.3 million and term loans of
$505.2 million. We have other financial obligations that constitute additional indebtedness based on the definitions
within the credit facility. As of June 30, 2019, the amount available for borrowing under our senior secured credit
facility was as follows:

41

In thousands

Maximum aggregate available for borrowing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,592,466

Outstanding borrowings of senior secured credit facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Remaining amount. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Limitations to borrowing due to debt covenants and other obligations (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount available for borrowing as of June 30, 2019 (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(621,224)

971,242

(367,430)

603,812

June 30, 2019

_________________

(1) The debt covenants of our senior secured credit facility limit our borrowing capacity each quarter, depending on our leverage and other
indebtedness, such as notes, capital leases, letters of credit, and any other debt, as well as other factors that are outlined in the credit
agreement.

(2) Share purchases, dividend payments, and corporate acquisitions are subject to more restrictive covenants, and therefore we may not be able

to use the full amount available for borrowing for these purposes.

On January 7, 2019, we executed an amendment to our senior secured credit facility that expanded the

total capacity to $1,613.2 million, which included $1,087.3 million of revolving loans and $525.9 million of term
loans. We expect to use our expanded credit facility to fund investments intended to support our long-term growth
strategy. The incremental term loan proceeds, which represented approximately half of the total capacity increase,
were used to repay a portion of our outstanding revolving loans. Refer to Note 10 in our accompanying financial
statements for additional details.

Debt Covenants. Our credit agreement and senior unsecured notes indenture contain financial and other

covenants as well as customary representations, warranties and events of default, which are detailed in Note 10 of
the accompanying consolidated financial statements. As of June 30, 2019, we were in compliance with all financial
and other covenants under the credit agreement and senior unsecured notes indenture.

Other Debt. Other debt primarily consists of term loans acquired through our various acquisitions or used to

fund certain capital investments. As of June 30, 2019 we had $14.4 million outstanding for other debt payable
through March 2025.

Our expectations for fiscal year 2020. We believe that our available cash, cash flows generated from

operations, and cash available under our committed debt financing will be sufficient to satisfy our liabilities and
planned investments to support our long-term growth strategy. We endeavor to invest capital that we believe will
generate returns that are above, or well above, our weighted average cost of capital. We consider any use of cash
that we expect to require more than twelve months to return our invested capital to be an allocation of capital. For
fiscal 2020, we expect to continue to evaluate opportunities to allocate capital across a spectrum of organic
investments, purchases of our ordinary shares, corporate acquisitions and similar investments, and reductions of
debt. We have targeted a capital structure that we believe balances both efficiency and flexibility. We do not have a
specific financial leverage target, but rather will be guided by the availability of attractive opportunities while not
putting at risk our ability to comfortably meet our quarterly maintenance covenants on our debt.

42

Contractual Obligations

Contractual obligations at June 30, 2019 are as follows:

In thousands

Payments Due by Period

Total

Less
than 1
year

1-3
years

3-5
years

Operating leases, net of subleases . . . . . . . . . $

99,633 $

30,269 $

39,441 $

21,585 $

Build-to-suit leases . . . . . . . . . . . . . . . . . . . . . .
Purchase commitments . . . . . . . . . . . . . . . . . .

Senior unsecured notes and interest
payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other debt and interest payments (1) . . . . . . . .

106,440
71,600

596,000

718,679

13,482
69,096

28,000

109,533

27,713
2,504

56,000

194,351

24,589
—

56,000

413,683

Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,622,866 $

28,118
2,396

11,468
1,423
263,271 $

10,138
926
331,073 $

4,109
47
520,013 $

___________________

F
o
r
m
1
0
-
K

More
than 5
years

8,338

40,656
—

456,000

1,112

2,403
—
508,509

(1) Other debt and interest payments include the effects of interest rate swaps, whether they are expected to be payments or receipts of cash.
We have excluded the effect of interest rate swaps of $0.4 million within the more than five years category above as that period extends
beyond the term of our debt and the interest rate swaps do not yet offset contractual interest payments.

(2) We may be required to make cash outlays related to our uncertain tax positions. However, due to the uncertainty of the timing of future cash
flows associated with our uncertain tax positions, we are unable to make reasonably reliable estimates of the period of cash settlement, if
any, with the respective taxing authorities. Accordingly, uncertain tax positions of $4.7 million as of June 30, 2019 have been excluded from
the contractual obligations table above. For further information on uncertain tax positions, see Note 13 to the accompanying consolidated
financial statements.

Operating Leases. We rent office space under operating leases expiring on various dates through 2030.
Future minimum rental payments required under our leases are an aggregate of approximately $99.6 million. The
terms of certain lease agreements require security deposits in the form of bank guarantees and letters of credit in
the amount of $2.3 million.

Build-to-Suit Leases. Represents the cash payments for our leased facilities in Waltham, Massachusetts

and Dallas, Texas, USA. Please refer to Note 2 in the accompanying consolidated financial statements for additional
details.

Purchase Commitments. At June 30, 2019, we had unrecorded commitments under contract of $71.6
million. Purchase commitments consisted of inventory purchase commitments of $46.4 million, third-party web
services of $8.1 million, production and computer equipment purchases of approximately $3.4 million, commitments
for professional and consulting fees of $1.1 million, commitments for advertising campaigns of $0.6 million, and
other unrecorded purchase commitments of $12.1 million.

Senior Unsecured notes and Interest Payments. Our 7.0% senior unsecured notes due 2026 bear interest
at a rate of 7.0% per annum and mature on June 15, 2026. Interest on the notes is payable semi-annually on June
15 and December 15 of each year and has been included in the table above.

Other Debt and Interest Payments. At June 30, 2019, the term loans of $505.2 million outstanding under

our credit agreement have repayments due on various dates through June 14, 2023, with the revolving loans
outstanding under our $1,087.3 million revolving credit facility due on June 14, 2023. Interest payable included in
this table is based on the interest rate as of June 30, 2019 and assumes all LIBOR based revolving loan amounts
outstanding will not be paid until maturity, but that the term loan amortization payments will be made according to
our defined schedule and all Prime rate based revolving loan amounts will be paid within a year. Interest payable
includes the estimated impact of our interest rate swap agreements.

In addition, we have other debt which consists primarily of term loans acquired through our various
acquisitions or used to fund certain capital investments, and as of June 30, 2019 we had $14.4 million outstanding
for those obligations that have repayments due on various dates through March 2025.

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Capital Leases. We lease certain machinery and plant equipment under capital lease agreements that

expire at various dates through 2022. The aggregate carrying value of the leased equipment under capital leases
included in property, plant and equipment, net in our consolidated balance sheet at June 30, 2019, is $29.2 million,
net of accumulated depreciation of $42.0 million. The present value of lease installments not yet due included in
other current liabilities and other liabilities in our consolidated balance sheet at June 30, 2019 amounts to $26.7
million.

Other Obligations. Other obligations include deferred payments related to previous acquisitions of $2.4

million in the aggregate.

Additional Non-GAAP Financial Measures

Adjusted net operating profit (NOP) and adjusted free cash flow presented below, and constant-currency

revenue growth and constant-currency revenue growth excluding acquisitions/divestitures presented in the
consolidated results of operations section above, are supplemental measures of our performance that are not
required by, or presented in accordance with, GAAP. Adjusted NOP is defined as GAAP operating income excluding
certain items such as acquisition-related amortization and depreciation, expense recognized for earn-out related
charges, including the change in fair value of contingent consideration and compensation expense related to cash-
based earn-out mechanisms dependent upon continued employment, share-based compensation related to
investment consideration, certain impairment expense, restructuring charges, and the gain on purchase or sale of
subsidiaries. The interest expense associated with our Waltham, Massachusetts lease, as well as realized gains
(losses) on currency derivative contracts that do not qualify for hedge accounting, are included in Adjusted NOP.

Adjusted NOP is the primary profitability metric by which we measure our consolidated financial

performance and is provided to enhance investors' understanding of our current operating results from the
underlying and ongoing business for the same reasons it is used by management. For example, as we have
become more acquisitive over recent years we believe excluding the costs related to the purchase of a business
(such as amortization of acquired intangible assets, contingent consideration, or impairment of goodwill) provides
further insight into the performance of the underlying acquired business in addition to that provided by our GAAP
operating income. As another example, as we do not apply hedge accounting for certain derivative contracts, we
believe inclusion of realized gains and losses on these contracts that are intended to be matched against
operational currency fluctuations provides further insight into our operating performance in addition to that provided
by our GAAP operating income. We do not, nor do we suggest that investors should, consider such non-GAAP
financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.

Adjusted free cash flow is the primary financial metric by which we set quarterly and annual budgets both
for individual businesses and Cimpress-wide. Adjusted free cash flow is defined as net cash provided by operating
activities less purchases of property, plant and equipment, purchases of intangible assets not related to acquisitions,
and capitalization of software and website development costs that are included in net cash used in investing
activities, plus the payment of contingent consideration in excess of acquisition-date fair value and gains on
proceeds from insurance that are included in net cash provided by operating activities, if any. We use this cash flow
metric because we believe that this methodology can provide useful supplemental information to help investors
better understand our ability to generate cash flow after considering certain investments required to maintain or
grow our business, as well as eliminate the impact of certain cash flow items presented as operating cash flows that
we do not believe reflect the cash flow generated by the underlying business.

Our adjusted free cash flow measure has limitations as it may omit certain components of the overall cash

flow statement and does not represent the residual cash flow available for discretionary expenditures. For example,
adjusted free cash flow does not incorporate our cash payments to reduce the principal portion of our debt or cash
payments for business acquisitions. Additionally, the mix of property, plant and equipment purchases that we
choose to finance may change over time. We believe it is important to view our adjusted free cash flow measure
only as a complement to our entire consolidated statement of cash flows.

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The table below sets forth operating income (loss) and adjusted net operating profit for the years ended

June 30, 2019, 2018 and 2017:

In thousands

GAAP operating income (loss). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Exclude expense (benefit) impact of:

Acquisition-related amortization and depreciation. . . . . . . . . . . . . . . . . . . . .

Earn-out related charges (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Share-based compensation related to investment consideration . . . . . . . . .

Certain impairments and other adjustments (2) . . . . . . . . . . . . . . . . . . . . . .

Restructuring related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: Interest expense associated with Waltham, MA lease . . . . . . . . . . . . .

Less: Gains on the purchase or sale of subsidiaries (3) . . . . . . . . . . . . . . . .

Include: Realized gains (losses) on certain currency derivatives not included
in operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Year Ended June 30,

2019
163,607 $

2018

2017

157,800 $

(45,702)

53,526

—

2,893

8,110

12,054

(7,236)

—

20,289

50,149

2,391

6,792

—

15,236

(7,489)

(47,945)

(11,445)

46,402

40,384

9,638

9,556

26,700

(7,727)

—

16,474

Adjusted NOP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

253,243 $

165,489 $

95,725

_________________

(1) Includes expense recognized for the change in fair value of contingent consideration and compensation expense related to cash-based earn-

out mechanisms dependent upon continued employment.

(2) Includes the impact of certain impairments of goodwill and other long-lived assets as defined by ASC 350 - "Intangibles - Goodwill and Other",

as well as reserves recognized for loans as defined by ASC 326 - "Financial Instruments - Credit Losses."

(3) Includes the impact of the gain on the sale of Albumprinter, as well as a bargain purchase gain as defined by ASC 805-30 - "Goodwill or Gain
from Bargain Purchase" for an acquisition in which the identifiable assets acquired and liabilities assumed are greater than the consideration
transferred, that was recognized in general and administrative expense in our consolidated statement of operations during the year ended
June 30, 2018.

The table below sets forth net cash provided by operating activities and adjusted free cash flow for the

years ended June 30, 2019, 2018 and 2017:

In thousands

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Purchases of property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . .

Purchases of intangible assets not related to acquisitions . . . . . . . . . . . . . .

Capitalization of software and website development costs . . . . . . . . . . . . . .

(48,652)

Payment of contingent consideration in excess of acquisition-date fair
value (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

Year Ended June 30,

2019

2018

2017

331,095 $

192,332 $

156,736

(70,563)

(64)

(60,930)

(308)

(40,847)

49,241

(74,157)

(197)

(37,307)

—

Adjusted free cash flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

211,816 $

139,488 $

45,075

_________________

(1) For the year ended June 30, 2018 includes a portion of the earn-out payment that is presented within net cash provided by operating

activities as part of the change in accrued expenses and other liabilities. This portion of the earn-out was deemed to be a compensation
arrangement since it included an employment-related contingency. We add back acquisition-related contingent consideration payments,
because we believe they are material payments directly associated with the acquisition of a business rather than a reflection of free cash flow
generation of the underlying business.

Critical Accounting Policies and Estimates

Our financial statements are prepared in accordance with U.S. generally accepted accounting principles
(“GAAP”). To apply these principles, we must make estimates and judgments that affect our reported amounts of
assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. In some
instances, we reasonably could have used different accounting estimates and, in other instances, changes in the
accounting estimates are reasonably likely to occur from period to period. Accordingly, actual results could differ
significantly from our estimates. We base our estimates and judgments on historical experience and other
assumptions that we believe to be reasonable at the time under the circumstances, and we evaluate these
estimates and judgments on an ongoing basis. We refer to accounting estimates and judgments of this type as
critical accounting policies and estimates, which we discuss further below. This section should be read in

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conjunction with Note 2, "Summary of Significant Accounting Policies," of our audited consolidated financial
statements included elsewhere in this Report.

Revenue Recognition. We generate revenue primarily from the sale and shipment of customized
manufactured products. To a much lesser extent (and only in our Vistaprint business) we provide digital services,
website design and hosting, and email marketing services, as well as a small percentage from order referral fees
and other third-party offerings. Revenues are recognized when control of the promised products or services is
transferred to the customer in an amount that reflects the consideration we expect to be entitled to in exchange for
those products or services.

Under the terms of most of our arrangements with our customers we provide satisfaction guarantees, which

give our customers an option for a refund or reprint over a specified period of time if the customer is not fully
satisfied. As such, we record a reserve for estimated sales returns and allowances as a reduction of revenue, based
on historical experience or the specific identification of an event necessitating a reserve. Actual sales returns have
historically not been significant.

We have elected to recognize shipping and handling activities that occur after transfer of control of the

products as fulfillment activities and not as a separate performance obligation. Accordingly, we recognize revenue
for our single performance obligation upon the transfer of control of the fulfilled orders, which generally occurs upon
delivery to the shipping carrier. If revenue is recognized prior to completion of the shipping and handling activities,
we accrue the costs of those activities. We do have some arrangements whereby the transfer of control, and thus
revenue recognition, occurs upon delivery to the customer. If multiple products are ordered together, each product is
considered a separate performance obligation, and the transaction price is allocated to each performance obligation
based on the standalone selling price. Revenue is recognized upon satisfaction of each performance obligation. We
generally determine the standalone selling prices based on the prices charged to our customers.

Our products are customized for each individual customer with no alternative use except to be delivered to
that specific customer; however, we do not have an enforceable right to payment prior to delivering the items to the
customer based on the terms and conditions of our arrangements with customers and therefore we recognize
revenue at a point in time.

We record deferred revenue when cash payments are received in advance of our satisfaction of the related
performance obligation. The satisfaction of performance obligations generally occur shortly after cash payment and
we expect to recognize our deferred revenue balance as revenue within three months subsequent to June 30, 2019.

We periodically provide marketing materials and promotional offers to new customers and existing

customers that are intended to improve customer retention. These incentive offers are generally available to all
customers and, therefore, do not represent a performance obligation as customers are not required to enter into a
contractual commitment to receive the offer. These discounts are recognized as a reduction to the transaction price
when used by the customer. Costs related to free products are included within cost of revenue and sample products
are included within marketing and selling expense.

We have elected to apply the practical expedient under ASC 340-40-25-4 to expense incremental direct
costs as incurred, which primarily includes sales commissions, since our contract periods generally are less than
one year and the related performance obligations are satisfied within a short period of time.

Share-Based Compensation. We measure share-based compensation costs at fair value, and recognize

the expense over the period that the recipient is required to provide service in exchange for the award, which
generally is the vesting period. We recognize the impact of forfeitures as they occur.

We primarily issue performance share units, or PSUs, which are estimated at fair value on the date of grant,

which is fixed throughout the vesting period. The fair value is determined using a Monte Carlo simulation valuation
model. As the PSUs include both a service and market condition the related expense is recognized using the
accelerated expense attribution method over the requisite service period for each separately vesting portion of the
award. For PSUs that meet the service vesting condition, the expense recognized over the requisite service period
will not be reversed if the market condition is not achieved. The compensation expense for these awards is
estimated at fair value using a Monte Carlo simulation valuation model and compensation costs are recorded only if
it is probable that the performance condition will be achieved.

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In addition to service vesting and market condition requirements, we have certain PSUs that contain an

additional performance condition, based on a multi-year performance target. The compensation expense for these
awards is estimated at fair value using a Monte Carlo simulation valuation model and compensation costs are
recorded only if it is probable that the performance condition will be achieved. If we determine the awards are not
probable at some point during the performance vesting period we would reverse any expense recognized to date.
Beginning in the second quarter of fiscal 2018, we concluded that the achievement of the performance condition
was probable and recognized $15,397 of expense cumulatively through the first quarter of fiscal 2019. In the
second quarter of fiscal 2019, which is seasonally significant, we concluded that the achievement of the three-year
cumulative performance condition was no longer probable, and we reversed the previously recognized expense of
$15,397. As of June 30, 2019 we continue to consider achievement of the performance condition to not be
probable. If, in a future period, we determine that it is probable that the financial performance condition will be
achieved based on our financial performance, we will cumulatively catch up the expense in that period.

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Income Taxes. As part of the process of preparing our consolidated financial statements, we calculate our

income taxes in each of the jurisdictions in which we operate. This process involves estimating our current tax
expense, including assessing the risks associated with tax positions, together with assessing temporary and
permanent differences resulting from differing treatment of items for tax and financial reporting purposes. We
recognize deferred tax assets and liabilities for the temporary differences using the enacted tax rates and laws that
will be in effect when we expect temporary differences to reverse. We assess the ability to realize our deferred tax
assets based upon the weight of available evidence both positive and negative. To the extent we believe that it is
more likely than not that some portion or all of the deferred tax assets will not be realized, we establish a valuation
allowance. Our estimates can vary due to the profitability mix of jurisdictions, foreign exchange movements,
changes in tax law, regulations or accounting principles, as well as certain discrete items. In the event that actual
results differ from our estimates or we adjust our estimates in the future, we may need to increase or decrease
income tax expense, which could have a material impact on our financial position and results of operations.

We establish reserves for tax-related uncertainties based on estimates of whether, and the extent to which,

additional taxes will be due. These reserves are established when we believe that certain positions might be
challenged despite our belief that our tax return positions are in accordance with applicable tax laws. We adjust
these reserves in light of changing facts and circumstances, such as the closing of a tax audit, new tax legislation,
or the change of an estimate based on new information. To the extent that the final outcome of these matters is
different than the amounts recorded, such differences will affect the provision for income taxes in the period in which
such determination is made. Interest and, if applicable, penalties related to unrecognized tax benefits are recorded
in the provision for income taxes. Stranded income tax effects in accumulated other comprehensive income or loss
are released on an item-by-item basis based on when the applicable derivative is recognized in earnings.

Software and Website Development Costs. We capitalize eligible salaries and payroll-related costs of

employees who devote time to the development of our websites and internal-use computer software. Capitalization
begins when the preliminary project stage is complete, management with the relevant authority authorizes and
commits to the funding of the software project, and it is probable that the project will be completed and the software
will be used to perform the function intended. These costs are amortized on a straight-line basis over the estimated
useful life of the software, which is three years. Our judgment is required in evaluating whether a project provides
new or additional functionality, determining the point at which various projects enter the stages at which costs may
be capitalized, assessing the ongoing value and impairment of the capitalized costs, and determining the estimated
useful lives over which the costs are amortized. Historically we have not had any significant impairments of our
capitalized software and website development costs.

Business Combinations. We recognize the tangible and intangible assets acquired and liabilities assumed

based on their estimated fair values at the date of acquisition. The fair value of identifiable intangible assets is
based on detailed cash flow valuations that use information and assumptions provided by management. The
valuations are dependent upon a myriad of factors including historical financial results, forecasted revenue growth
rates, estimated customer renewal rates, projected operating margins, royalty rates and discount rates. We estimate
the fair value of contingent consideration at the time of the acquisition using all pertinent information known to us at
the time to assess the probability of payment of contingent amounts or through the use of a Monte Carlo simulation
model. We allocate any excess purchase price over the fair value of the net tangible and intangible assets acquired
and liabilities assumed to goodwill. The assumptions used in the valuations for our acquisitions may differ materially
from actual results depending on performance of the acquired businesses and other factors. While we believe the

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assumptions used were appropriate, different assumptions in the valuation of assets acquired and liabilities
assumed could have a material impact on the timing and extent of impact on our statements of operations.

Goodwill is assigned to reporting units as of the date of the related acquisition. If goodwill is assigned to

more than one reporting unit, we utilize a method that is consistent with the manner in which the amount of goodwill
in a business combination is determined. Costs related to the acquisition of a business are expensed as incurred.

Goodwill, Indefinite-Lived Intangible Assets, and Other Definite Lived Long-Lived Assets. We evaluate

goodwill and indefinite-lived intangible assets for impairment annually or more frequently when an event occurs or
circumstances change that indicate that the carrying value may not be recoverable. We have the option to first
assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less
than its carrying amount. We consider the timing of our most recent fair value assessment and associated
headroom, the actual operating results as compared to the cash flow forecasts used in those fair value
assessments, the current long-term forecasts for each reporting unit, and the general market and economic
environment of each reporting unit. In addition to the specific factors mentioned above, we assess the following
individual factors on an ongoing basis such as:

•

•

•

•

•

A significant adverse change in legal factors or the business climate;

An adverse action or assessment by a regulator;

Unanticipated competition;

A loss of key personnel; and

A more-likely-than-not expectation that a reporting unit or a significant portion of a reporting unit will be sold
or otherwise disposed of.

If the results of the qualitative analysis were to indicate that the fair value of a reporting unit is less than its
carrying value, the quantitative test is required. Under the quantitative approach, we estimate the fair values of our
reporting units using a discounted cash flow methodology and in certain circumstances a market-based approach.
This analysis requires significant judgment and is based on our strategic plans and estimation of future cash flows,
which is dependent on internal forecasts. Our annual analysis also requires significant judgment including the
identification and aggregation of reporting units, as well as the determination of our discount rate and perpetual
growth rate assumptions. We are required to compare the fair value of the reporting unit with its carrying value and
recognize an impairment charge for the amount by which the carrying amount exceeds the reporting unit's fair
value.

During the fourth quarter of fiscal 2019, we identified triggering events associated with our Printi reporting

unit, which indicated that it was more likely than not that the fair value of the reporting unit is below the carrying
amount. Printi is the leader in Brazil's online printing industry and has grown quickly since its founding. That said,
investment in capacity and other fixed costs was far too high in fiscal year 2019 relative to the scale of the business
and the mid-term outlook. As a result, we implemented restructuring activities and aligned future operating plans
during the fourth quarter of fiscal 2019 that negatively impacted our cash flow forecasts for this business. We
performed our goodwill impairment test which resulted in an impairment charge of the total goodwill of the Printi
reporting unit of $7,503.

We are required to evaluate the estimated useful lives and recoverability of definite lived long-lived assets
(for example, customer relationships, developed technology, property, and equipment) on an ongoing basis when
indicators of impairment are present. For purposes of the recoverability test, long-lived assets are grouped with
other assets and liabilities at the lowest level for which identifiable cash flows are largely independent of the cash
flows of other assets and liabilities. The test for recoverability compares the undiscounted future cash flows of the
long-lived asset group to its carrying value. If the carrying values of the long-lived asset group exceed the
undiscounted future cash flows, the assets are considered to be potentially impaired. The next step in the
impairment measurement process is to determine the fair value of the individual net assets within the long-lived
asset group. If the aggregate fair values of the individual net assets of the group are less than the carrying values,
an impairment charge is recorded equal to the excess of the aggregate carrying value of the group over the
aggregate fair value. The loss is allocated to each long-lived asset within the group based on their relative carrying

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values, with no asset reduced below its fair value. The identification and evaluation of a potential impairment
requires judgment and is subject to change if events or circumstances pertaining to our business change. We
evaluated our long-lived assets for impairment and during the year ended June 30, 2019, we recognized no
impairments.

Recently Issued or Adopted Accounting Pronouncements

See Item 8 of Part II, “Financial Statements and Supplementary Data — Note 2 — Summary of Significant

Accounting Policies — Recently Issued or Adopted Accounting Pronouncements."

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Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Interest Rate Risk. Our exposure to interest rate risk relates primarily to our cash, cash equivalents and

debt.

As of June 30, 2019, our cash and cash equivalents consisted of standard depository accounts which are

held for working capital purposes. We do not believe we have a material exposure to interest rate fluctuations
related to our cash and cash equivalents.

As of June 30, 2019, we had $621.2 million of variable-rate debt. As a result, we have exposure to market

risk for changes in interest rates related to these obligations. In order to mitigate our exposure to interest rate
changes related to our variable rate debt, we execute interest rate swap contracts to fix the interest rate on a
portion of our outstanding or forecasted long-term debt with varying maturities. As of June 30, 2019, a hypothetical
100 basis point increase in rates, inclusive of our outstanding interest rate swaps, would result in an increase to
interest expense of approximately $1.0 million over the next 12 months.

Currency Exchange Rate Risk. We conduct business in multiple currencies through our worldwide
operations but report our financial results in U.S. dollars. We manage these risks through normal operating activities
and, when deemed appropriate, through the use of derivative financial instruments. We have policies governing the
use of derivative instruments and do not enter into financial instruments for trading or speculative purposes. The
use of derivatives is intended to reduce, but does not entirely eliminate, the impact of adverse currency exchange
rate movements. A summary of our currency risk is as follows:

•

•

•

Translation of our non-U.S. dollar revenues and expenses: Revenue and related expenses generated in
currencies other than the U.S. dollar could result in higher or lower net income when, upon consolidation,
those transactions are translated to U.S. dollars. When the value or timing of revenue and expenses in a
given currency are materially different, we may be exposed to significant impacts on our net income and
non-GAAP financial metrics, such as adjusted EBITDA.

Our currency hedging objectives are targeted at reducing volatility in our forecasted U.S. dollar-equivalent
adjusted EBITDA in order to protect our debt covenants. Since adjusted EBITDA excludes non-cash items
such as depreciation and amortization that are included in net income, we may experience increased, not
decreased, volatility in our GAAP results due to our hedging approach. Our most significant net currency
exposures by volume are in the Euro and British Pound.

In addition, we elect to execute currency derivatives contracts that do not qualify for hedge accounting. As a
result, we may experience volatility in our consolidated statements of operations due to (i) the impact of
unrealized gains and losses reported in other income (expense), net on the mark-to-market of outstanding
contracts and (ii) realized gains and losses recognized in other income (expense), net, whereas the
offsetting economic gains and losses are reported in the line item of the underlying activity, for example,
revenue.

Translation of our non-U.S. dollar assets and liabilities: Each of our subsidiaries translates its assets and
liabilities to U.S. dollars at current rates of exchange in effect at the balance sheet date. The resulting gains
and losses from translation are included as a component of accumulated other comprehensive loss on the
consolidated balance sheet. Fluctuations in exchange rates can materially impact the carrying value of our
assets and liabilities.

We have currency exposure arising from our net investments in foreign operations. We enter into currency
derivatives to mitigate the impact of currency rate changes on certain net investments.

Remeasurement of monetary assets and liabilities: Transaction gains and losses generated from
remeasurement of monetary assets and liabilities denominated in currencies other than the functional
currency of a subsidiary are included in other income (expense), net on the consolidated statements of
operations. Certain of our subsidiaries hold intercompany loans denominated in a currency other than their
functional currency. Due to the significance of these balances, the revaluation of intercompany loans can
have a material impact on other income (expense), net. We expect these impacts may be volatile in the
future, although our largest intercompany loans do not have a U.S. dollar cash impact for the consolidated
group because they are either 1) U.S. dollar loans or 2) we elect to hedge certain non-U.S. dollar loans with

50

cross-currency swaps. A hypothetical 10% change in currency exchange rates was applied to total net
monetary assets denominated in currencies other than the functional currencies at the balance sheet dates
to compute the impact these changes would have had on our income before taxes in the near term. The
balances are inclusive of the notional value of any cross-currency swaps designated as cash flow hedges.
A hypothetical decrease in exchange rates of 10% against the functional currency of our subsidiaries would
have resulted in an increase of $33.3 million, $51.1 million and $61.3 million on our income before income
taxes for the years ended June 30, 2019, 2018 and 2017, respectively.

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Item 8. Financial Statements and Supplementary Data

CIMPRESS N.V.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Income (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Shareholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53

56

57

58

59

61

63

52

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholders of Cimpress N.V.

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of Cimpress N.V. and its subsidiaries (the

“Company”) as of June 30, 2019 and June 30, 2018, and the related consolidated statements of operations, of
comprehensive income (loss), of shareholders’ equity and of cash flows for each of the three years in the period
ended June 30, 2019, including the related notes (collectively referred to as the “consolidated financial
statements”). We also have audited the Company's internal control over financial reporting as of June 30, 2019,
based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO).

In our opinion, the consolidated financial statements referred to above present fairly, in all material

respects, the financial position of the Company as of June 30, 2019 and June 30, 2018, and the results of its
operations and its cash flows for each of the three years in the period ended June 30, 2019 in conformity with
accounting principles generally accepted in the United States of America. Also in our opinion, the Company
maintained, in all material respects, effective internal control over financial reporting as of June 30, 2019, based on
criteria established in Internal Control - Integrated Framework (2013) issued by the COSO.

Basis for Opinions

The Company's management is responsible for these consolidated financial statements, for maintaining

effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over
financial reporting, included in Management’s Report on Internal Control over Financial Reporting appearing under
Item 9A. Our responsibility is to express opinions on the Company’s consolidated financial statements and on the
Company's internal control over financial reporting based on our audits. We are a public accounting firm registered
with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent
with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we

plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements
are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial
reporting was maintained in all material respects.

Our audits of the consolidated financial statements included performing procedures to assess the risks of

material misstatement of the consolidated financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding
the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the
accounting principles used and significant estimates made by management, as well as evaluating the overall
presentation of the consolidated financial statements. Our audit of internal control over financial reporting included
obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness
exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed
risk. Our audits also included performing such other procedures as we considered necessary in the circumstances.
We believe that our audits provide a reasonable basis for our opinions.

As described in Management’s Report on Internal Control over Financial Reporting, management has

excluded Build A Sign LLC ("BuildASign") from its assessment of internal control over financial reporting as of June
30, 2019 because it was acquired by the Company in a purchase business combination during fiscal year 2019. We
have also excluded BuildASign from our audit of internal control over financial reporting. BuildASign is a wholly-
owned subsidiary whose total assets and total revenue excluded from management’s assessment and our audit of
internal control over financial reporting represent approximately 2% and 4%, respectively, of the related
consolidated financial statement amounts as of and for the year ended June 30, 2019.

53

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable

assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles. A company’s internal control over financial
reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable
detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (iii) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of
the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect

misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

Critical Audit Matters

The critical audit matters communicated below are matters arising from the current period audit of the

consolidated financial statements that were communicated or required to be communicated to the audit committee
and that (i) relates to accounts or disclosures that are material to the consolidated financial statements and (ii)
involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters
does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by
communicating the critical audit matters below, providing separate opinions on the critical audit matters or on the
accounts or disclosures to which they relate.

Goodwill - Quantitative Impairment Assessment

As described in Note 8 to the consolidated financial statements, the Company performed a quantitative

impairment analysis on five of its twelve reporting units. The Company’s consolidated goodwill balance was $718.9
million as of June 30, 2019, with a portion of the total goodwill balance associated with the five reporting units.
Furthermore, an impairment charge of $7.5 million was recognized for the year ended June 30, 2019 relating to the
Printi reporting unit, which is one of the five aforementioned reporting units. Management conducts an impairment
test as of May 31 of each year, or more frequently if events or circumstances indicate that the carrying value of
goodwill may not be recoverable. An impairment charge is recognized for the amount by which the carrying amount
exceeds the reporting unit’s fair value. For the Printi reporting unit, management used a market-based approach
based on the guideline public company method. For the remaining four reporting units for which a quantitative
analysis was performed, management estimated the fair value using an income approach, which was determined
based on the present value of estimated future cash flows. Management’s cash flow projections are based on
management’s estimate of revenue growth rates and operating margins, taking into consideration recent business
and market trends. The discount rates were based on the weighted-average cost of capital adjusted for the related
business-specific risk.

The principal considerations for our determination that performing procedures relating to the goodwill

quantitative impairment assessment is a critical audit matter are there was significant judgment required by
management when developing the fair value measurement of the reporting units. This in turn led to a high degree
of auditor judgment, subjectivity, and effort in performing procedures over the significant assumptions, including
revenue growth rates, operating margins, and discount rates. In addition, the audit effort involved the use of
professionals with specialized skill and knowledge to assist in performing these procedures and evaluating the audit
evidence obtained from these procedures.

Addressing the matter involved performing procedures and evaluating audit evidence in connection with

forming our overall opinion on the consolidated financial statements. These procedures included testing the
effectiveness of controls relating to management’s goodwill impairment assessment, including controls over the
significant assumptions used in the valuation of the Company’s reporting units. These procedures also included,
among others, testing management’s process for developing the fair value estimate; evaluating the appropriateness
of the discounted cash flow model and market-based approach; testing the completeness, accuracy, and relevance

54

of underlying data used in the model; and evaluating the significant assumptions used by management, including
the revenue growth rates, operating margins, and discount rates. Evaluating management’s assumptions related to
the revenue growth rates and operating margins involved evaluating whether the assumptions used by
management were reasonable considering (i) the current and past performance of the reporting units, (ii) the
consistency external market and industry data, and (iii) whether these assumptions were consistent with evidence
obtained in other areas of the audit. Professionals with specialized skill and knowledge were used to assist in the
valuation of the Company's discounted cash flow model and certain significant assumptions, including the discount
rates.

Acquisition of BuildASign - Intangible Assets

As described in Notes 2 and 7 to the consolidated financial statements, the Company completed the
acquisition of BuildASign for net consideration of $275 million on October 1, 2018, which resulted in $88.9 million of
intangible assets being recorded. Those intangible assets were comprised of trade names of $47.6 million,
developed technology of $28.9 million, and customer relationships of $12.4 million. The Company recorded the
acquired intangible assets at fair value on the date of acquisition using the income approach to value trade names
and customer relationship and a replacement cost approach to value developed technology. The methods used to
estimate the fair value of acquired intangible assets involves significant assumptions regarding the estimates a
market participant would make in order to evaluate an asset, including a market participant’s use of the asset. The
valuations are also dependent upon other assumptions including, where applicable, historical financial results,
forecasted revenue growth rates, estimated customer renewal rates, projected operating margins, the royalty rate,
and discount rates.

The principal considerations for our determination that performing procedures relating to the intangible

assets recorded with the acquisition of BuildASign is a critical audit matter are there was a high degree of auditor
judgment and subjectivity in applying procedures related to the fair value of intangible assets acquired due to the
significant amount of judgment required by management when developing the fair value of the intangible assets.
Significant audit effort was required in performing procedures to evaluate the forecasted revenue growth rates,
estimated customer renewal rates, the royalty rate, and discount rates. The audit effort also involved the use of
professionals with specialized skill and knowledge.

Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our
overall opinion on the consolidated financial statements. These procedures included testing the effectiveness of
controls relating to the acquisition accounting, including controls over management’s valuation of intangible assets
and controls over development of the assumptions related to the valuation of the intangible assets, including
forecasted revenue growth rates, estimated customer renewal rates, the royalty rate, and discount rates. These
procedures also included, among others (i) reading the purchase agreement; (ii) testing management’s process for
estimating the fair value of intangible assets; and (iii) evaluating the appropriateness of the valuation methods,
testing the completeness and accuracy of the data, and evaluating the reasonableness of significant assumptions
including forecasted revenue growth rates, estimated customer renewal rates, the royalty rate, and discount rates.
Evaluating the reasonableness of the forecasted revenue growth rates and estimated customer renewal rates
involved considering the past performance of the acquired businesses, as well as the business, industry and peer
data, and considering whether they were consistent with evidence obtained in other areas of the audit.
Professionals with specialized skill and knowledge were used to assist in evaluating significant assumptions,
including discount rates and the royalty rate.

/s/ PricewaterhouseCoopers LLP

Boston, Massachusetts
August 9, 2019

We have served as the Company’s auditor since 2014.

55

CIMPRESS N.V.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share data)

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Accounts receivable, net of allowances of $7,313 and $6,898, respectively . . . . . . . . . . . . .
Inventory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software and website development costs, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Liabilities, noncontrolling interests and shareholders’ equity
Current liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lease financing obligation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commitments and contingencies (Note 17)
Redeemable noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shareholders’ equity:

Preferred shares, par value €0.01 per share, 100,000,000 shares authorized; none issued
and outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ordinary shares, par value €0.01 per share, 100,000,000 shares authorized; 44,080,627
shares issued; and 30,445,669 and 30,876,193 shares outstanding, respectively . . . . . . . .
Treasury shares, at cost, 13,634,958 and 13,204,434 shares, respectively . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total shareholders’ equity attributable to Cimpress N.V. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests (Note 14). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total shareholders' equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities, noncontrolling interests and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . $

June 30,
2019

June 30,
2018

35,279 $
60,646
66,310
78,065
240,300
490,755
69,840
59,906
718,880
262,701
25,994
1,868,376 $

185,096 $
194,715
31,780
81,277
27,881
520,749
44,531
112,096
942,290
53,716
1,673,382

44,227
55,621
60,602
78,846
239,296
483,664
56,199
67,087
520,843
230,201
54,927
1,652,217

152,436
186,661
27,697
59,259
54,971
481,024
51,243
102,743
767,585
69,524
1,472,119

63,182

86,151

—

—

615
(737,447)
411,079
537,422
(79,857)
131,812
—
131,812
1,868,376 $

615
(685,577)
395,682
452,756
(69,814)
93,662
285
93,947
1,652,217

See accompanying notes.

56

F
o
r
m
1
0
-
K

CIMPRESS N.V.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except share and per share data)

Year Ended June 30,

2019

2018

2017

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,751,076 $ 2,592,541 $ 2,135,405

Cost of revenue (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,401,344

1,279,799

1,036,975

Technology and development expense (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Marketing and selling expense (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

General and administrative expense (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization of acquired intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring expense (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Gain) on sale of subsidiaries. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Impairment of goodwill and acquired intangible assets . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

236,797

713,863

162,652

53,256

12,054

—

7,503

163,607

26,476

Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(63,171)

Loss on early extinguishment of debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

Income (loss) before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

126,912

Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Add: Net loss (income) attributable to noncontrolling interest . . . . . . . . . . . . . . . . . .

33,432

93,480

1,572

245,758

714,654

176,958

49,881

15,236

(47,545)

—

157,800

(21,032)

(53,043)

(17,359)

66,366

19,578

46,788

(3,055)

243,230

610,932

207,569

46,145

26,700

—

9,556

(45,702)

10,362

(43,977)

—

(79,317)

(7,118)

(72,199)

488

Net income (loss) attributable to Cimpress N.V.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

95,052 $

43,733 $

(71,711)

Basic net income (loss) per share attributable to Cimpress N.V. . . . . . . . . . . . . . . . . $

Diluted net income (loss) per share attributable to Cimpress N.V. . . . . . . . . . . . . . . . $

3.09 $

3.00 $

1.41 $

1.36 $

(2.29)

(2.29)

Weighted average shares outstanding — basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30,786,349

30,948,081

31,291,581

Weighted average shares outstanding — diluted. . . . . . . . . . . . . . . . . . . . . . . . . . . .

31,662,705

32,220,401

31,291,581

____________________________________________

(1) Share-based compensation is allocated as follows:

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

455 $

361 $

Technology and development expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Marketing and selling expense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

General and administrative expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,765

1,193

12,882

3,421

10,580

6,683

31,515

1,327

289

8,724

4,857

28,500

6,257

Year Ended June 30,

2019

2018

2017

See accompanying notes.

57

CIMPRESS N.V.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(in thousands)

Year Ended June 30,

2019

2018

2017

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

93,480 $

46,788 $

(72,199)

Other comprehensive income (loss), net of tax:

Foreign currency translation gains (losses), net of hedges . . . . . . . . . . . . . . . . . .

6,667

35,148

(4,681)

Net unrealized (losses) gains on derivative instruments designated and
qualifying as cash flow hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amounts reclassified from accumulated other comprehensive loss to net
income (loss) on derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unrealized loss on available-for-sale-securities . . . . . . . . . . . . . . . . . . . . . . . . . .

Amounts reclassified from accumulated other comprehensive loss to net
income (loss) for realized gains on available-for-sale securities . . . . . . . . . . . . . .

(Loss) gain on pension benefit obligation, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Add: Comprehensive loss (income) attributable to noncontrolling interests . . . . .

(23,409)

11,521

(1,297)

3,932

—

—

(204)

80,466

4,537

(960)

—

—

357

92,854

(5,421)

1,369

(5,756)

2,268

2,194

(78,102)

1,008

Total comprehensive income (loss) attributable to Cimpress N.V. . . . . . . . . . . . . . . . $

85,003 $

87,433 $

(77,094)

See accompanying notes.

58

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0
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CIMPRESS N.V.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
(in thousands)

Ordinary Shares

Treasury Shares

Number of
Shares
Issued

Amount

Number
of
Shares

Amount

Additional
Paid-in
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Loss

Total
Shareholders’
Equity

Balance at June 30, 2016 . . . . . . .

44,080

$

615

(12,544) $ (548,549) $ 335,192

$ 486,482

$

(108,015) $

165,725

Issuance of ordinary shares due
to share option exercises, net of
shares withheld for taxes . . . . . . .

Restricted share units vested, net
of shares withheld for taxes . . . . .

Share-based compensation
expense . . . . . . . . . . . . . . . . . . . .

Purchase of ordinary shares . . . . .

Net loss attributable to Cimpress
N.V. . . . . . . . . . . . . . . . . . . . . . . . .

Redeemable noncontrolling
interest accretion to redemption
value . . . . . . . . . . . . . . . . . . . . . . .

Reclassification of mandatorily
redeemable noncontrolling
interest . . . . . . . . . . . . . . . . . . . . .

Net unrealized gain on derivative
instruments designated and
qualifying as cash flow hedges . . .

Unrealized loss on marketable
securities. . . . . . . . . . . . . . . . . . . .

Realized gain on sale of
marketable securities . . . . . . . . . .

Foreign currency translation, net
of hedges . . . . . . . . . . . . . . . . . . .

Unrealized gain on pension
benefit obligation, net of tax . . . . .

319

154

6,949

(3,455)

3,243

(10,576)

(594)

(50,008)

(71,711)

43,504

68

(3,357)

3,494

(7,333)

43,504

(50,008)

(71,711)

68

(3,357)

72

72

(5,756)

(5,756)

2,268

2,268

(4,161)

(4,161)

2,194

2,194

Balance at June 30, 2017 . . . . . . .

44,080

$

615

(12,665) $ (588,365) $ 361,376

$ 414,771

$

(113,398) $

74,999

Issuance of ordinary shares due
to share option exercises, net of
shares withheld for taxes . . . . . . .

Restricted share units vested, net
of shares withheld for taxes . . . . .

Grant of restricted share awards. .

Share-based compensation
expense . . . . . . . . . . . . . . . . . . . .

Purchase of ordinary shares . . . . .

Net income attributable to
Cimpress N.V. . . . . . . . . . . . . . . . .

Adoption of new accounting
standard . . . . . . . . . . . . . . . . . . . .

Amounts reclassified from
accumulated other
comprehensive loss to retained
earnings . . . . . . . . . . . . . . . . . . . .

Net unrealized gain on derivative
instruments designated and
qualifying as cash flow hedges . . .

Foreign currency translation, net
of hedges . . . . . . . . . . . . . . . . . . .

Unrealized gain on pension
benefit obligation, net of tax . . . . .

293

(3,174)

(4,999)

63

(2)

840

(168)

(895)

(94,710)

(4,784)

44,089

43,733

(5,864)

(8,173)

(3,944)

(168)

44,089

(94,710)

43,733

(5,864)

116

(116)

—

10,561

10,561

32,782

32,782

357

357

Balance at June 30, 2018 . . . . . . .

44,080

$

615

(13,206) $ (685,577) $ 395,682

$ 452,756

$

(69,814) $

93,662

See accompanying notes.

59

CIMPRESS N.V.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (CONTINUED)
(in thousands)

Ordinary Shares

Treasury Shares

Number of
Shares
Issued

Amount

Number
of
Shares

Amount

Additional
Paid-in
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Loss

Total
Shareholders’
Equity

Issuance of ordinary shares due
to share option exercises, net of
shares withheld for taxes . . . . . . .

Restricted share units vested, net
of shares withheld for taxes . . . . .

Grant of restricted share awards .

Share-based compensation
expense . . . . . . . . . . . . . . . . . . . .

Purchase of ordinary shares . . . .

Net income attributable to
Cimpress N.V.. . . . . . . . . . . . . . . .

Adjustment for purchase of
noncontrolling interest . . . . . . . . .

Adjustment to noncontrolling
interest for share forfeiture . . . . . .

Adoption of new accounting
standard . . . . . . . . . . . . . . . . . . . .

Noncontrolling interest accretion
to redemption value . . . . . . . . . . .

Net unrealized loss on derivative
instruments designated and
qualifying as cash flow hedges. . .

Foreign currency translation, net
of hedges . . . . . . . . . . . . . . . . . . .

Unrealized loss on pension
benefit obligation, net of tax . . . . .

123

3,100

(3,106)

38

4

573

24

(594)

(55,567)

(2,866)

18,064

2,714

591

95,052

(3,246)

(7,140)

(6)

(2,293)

24

18,064

(55,567)

95,052

2,714

591

(3,246)

(7,140)

(19,477)

(19,477)

9,638

9,638

(204)

(204)

Balance at June 30, 2019. . . . . . .

44,080

$

615

(13,635) $ (737,447) $ 411,079

$ 537,422

$

(79,857) $

131,812

See accompanying notes.

60

CIMPRESS N.V.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Operating activities
Net income (loss). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Adjustments to reconcile net income (loss) to net cash provided by operating
activities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment of goodwill and acquired intangible assets . . . . . . . . . . . . . . . . . . . .
Share-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Abandonment of long-lived assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on early extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in contingent earn-out liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gain on sale of available-for-sale securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized (gain) loss on derivatives not designated as hedging instruments
included in net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of exchange rate changes on monetary assets and liabilities
denominated in non-functional currency. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of contingent consideration in excess of acquisition date fair value . .
Other non-cash items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investing activities
Purchases of property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of subsidiaries, net of transaction costs and cash divested.
Business acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalization of software and website development costs . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of available-for-sale securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized loss on derivatives designated as hedging instruments . . . . . . . . . . . . . . .
Other investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing activities
Proceeds from borrowings of debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of senior notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for early redemption of senior notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payments of early redemption fees for senior notes . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of purchase consideration included in acquisition-date fair value . . . . . .
Payments of withholding taxes in connection with equity awards . . . . . . . . . . . . . . .
Payments of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of ordinary shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

See accompanying notes.

61

F
o
r
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K

Year Ended June 30,

2019

2018

2017

93,480 $

46,788 $

(72,199)

173,771

169,005

158,400

7,503
21,716
6,838

—
—

—

—

—

—
50,466
(14,039)

—
(47,545)

17,359

1,774

—

9,556
48,627
(41,358)

2,408
—

—

39,377

(2,268)

(5,358)

(15,540)

15,813

(4,364)
—
9,209

(4,186)
(3,627)
4,475
19,835
11,803
331,095

(70,563)
—
(289,920)
(64)
(48,652)
640

—
(12,016)
409
(420,166)

1,140,607

—
(947,696)

—

—
(2,729)

(3,282)
(5,979)
(17,063)
(55,567)

(85,520)

19,460
(4,639)
4,668

(5,123)
(7,068)
(2,472)
21,782
(42,544)
192,332

(60,930)
93,779
(110)
(308)
(40,847)
886

—
—
(3,064)
(10,594)

805,995

400,000
(974,781)

(275,000)

(14,438)
(10,629)

(2,105)
(19,698)
(17,618)
(94,710)

(1,144)

(5,690)
—
2,886

4,701
(8,699)
521
25,332
(20,671)
156,736

(74,157)
—
(204,875)
(197)
(37,307)
4,513

6,346
—
3,888
(301,789)

737,075

—
(539,913)

—

—
(229)

(539)
(14,568)
(15,887)
(50,008)

(20,230)

CIMPRESS N.V.
CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
(in thousands)

Financing activities (continued)

Proceeds from sale of noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Distribution to noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proceeds from issuance of ordinary shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Issuance of loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Capital contribution from noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . . . . . . . . . . . .

Effect of exchange rate changes on cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in cash held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net (decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . .

Cash and cash equivalents at beginning of period. . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended June 30,

2019

2018

2017

57,046

(3,375)

3,403

—

—

2,144

81,989

(1,866)

—

(8,948)

44,227

35,390

—

11,981

(21,000)

—

—

—

—

6,192

—

1,404

1,281

(177,757)

104,578

2,507

12,042

18,530

25,697

788

(12,042)

(51,729)

77,426

Cash and cash equivalents at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

35,279 $

44,227 $

25,697

Supplemental disclosures of cash flow information:
Cash paid during the period for:

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

63,940 $
26,369

56,614 $
32,278

45,275
49,342

Non-cash investing and financing activities:
Capitalization of construction costs related to financing lease obligation . . . . . . . . .
Property and equipment acquired under capital leases . . . . . . . . . . . . . . . . . . . . . .
Amounts accrued related to business acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . .

13,448
11,871
2,397

—
531
3,457

—
14,422
46,124

See accompanying notes.

62

F
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CIMPRESS N.V.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended June 30, 2019, 2018, and 2017
(in thousands, except share and per share data)

1. Description of the Business

Cimpress is a strategically focused group of more than a dozen businesses that specialize in mass
customization, via which we deliver large volumes of individually small-sized customized orders for a broad
spectrum of print, signage, photo merchandise, invitations and announcements, writing instruments, packaging,
apparel and other categories. We invest in and build customer-focused, entrepreneurial mass customization
businesses for the long term, which we manage in a decentralized, autonomous manner. Mass customization is a
core element of the business model of each Cimpress business. We drive competitive advantage across Cimpress
through a select few shared strategic capabilities that have the greatest potential to create Cimpress-wide value.
We limit all other central activities to only those which absolutely must be performed centrally.

2. Summary of Significant Accounting Policies

Basis of Presentation

The consolidated financial statements include the accounts of Cimpress N.V., its wholly owned subsidiaries,

entities in which we maintain a controlling financial interest, and those entities in which we have a variable interest
and are the primary beneficiary. Intercompany balances and transactions have been eliminated. Investments in
entities in which we cannot exercise significant influence, and the related equity securities do not have a readily
determinable fair value, are accounted for using the cost method and are included in other assets on the
consolidated balance sheets.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates

and assumptions that affect the amounts reported in the consolidated financial statements and accompanying
notes. We believe our most significant estimates are associated with the ongoing evaluation of the recoverability of
our long-lived assets and goodwill, estimated useful lives of assets, share-based compensation, accounting for
business combinations, and income taxes and related valuation allowances, among others. By their nature,
estimates are subject to an inherent degree of uncertainty. Actual results could differ from those estimates.

Cash and Cash Equivalents

We consider all highly liquid investments purchased with an original maturity of three months or less to be

the equivalent of cash for the purpose of balance sheet and statement of cash flows presentation. Cash equivalents
consist of depository accounts and money market funds. Cash and cash equivalents restricted for use were $87
and $90 as of June 30, 2019 and 2018, respectively, and are included in other assets in the accompanying
consolidated balance sheets.

Marketable Securities

We determine the appropriate classification of marketable securities at the date of purchase and reevaluate

the classification at each balance sheet date. Our marketable securities are classified as "available-for-sale" and
carried at fair value, with the unrealized gains and losses, net of taxes if applicable, reported as a separate
component of accumulated other comprehensive loss.

Accounts Receivable

Accounts receivable includes amounts due from customers. We offset gross trade accounts receivable with

an allowance for doubtful accounts, which is our best estimate of the amount of probable credit losses in existing
accounts receivable. Account balances are charged off against the allowance when the potential for recovery is no
longer reasonably assured.

63

Inventories

Inventories consist primarily of raw materials and are recorded at the lower of cost or net realizable value

using the first-in, first-out method. Costs to produce free products are included in cost of revenues as incurred.

Property, Plant and Equipment

Property, plant and equipment are stated at cost less accumulated depreciation and amortization. Additions

and improvements that substantially extend the useful life of a particular asset are capitalized while repairs and
maintenance costs are expensed as incurred. Assets that qualify for the capitalization of interest cost during their
construction period are evaluated on a per project basis and, if material, the costs are capitalized. No interest costs
associated with our construction projects were capitalized in any of the years presented as the amounts were not
material. Depreciation of plant and equipment is recorded on a straight-line basis over the estimated useful lives of
the assets.

Software and Web Site Development Costs

We capitalize eligible salaries and payroll-related costs of employees who devote time to the development

of websites and internal-use computer software. Capitalization begins when the preliminary project stage is
complete, management with the relevant authority authorizes and commits to the funding of the software project,
and it is probable that the project will be completed and the software will be used to perform the function intended.
These costs are amortized on a straight-line basis over the estimated useful life of the software, which is generally
over a three year period. Costs associated with preliminary stage software development, repair, maintenance or the
development of website content are expensed as incurred.

Amortization of previously capitalized amounts in the years ended June 30, 2019, 2018 and 2017 was
$35,068, $31,332 and $24,571, respectively, resulting in accumulated amortization of $136,721 and $84,279 at
June 30, 2019 and 2018, respectively.

Leases

We categorize leases at their inception as either operating or capital leases. Costs for operating leases that
include incentives such as payment escalations or rent abatements are recognized on a straight-line basis over the
term of the lease. Additionally, inducements received are treated as a reduction of our costs over the term of the
agreement. Leasehold improvements are capitalized at cost and amortized over the shorter of their expected useful
life or the life of the lease, excluding renewal periods.

Capital leases are accounted for as an acquisition of an asset and incurrence of an obligation. Assets held
under capital leases are recorded at the lower of the present value of the minimum lease payments or the fair value
of the leased asset at the inception of the lease, and amortized over the useful life of the asset. The corresponding
capital lease obligation is recorded at the present value of the minimum lease payments at inception of the lease.

For lease arrangements where we are deemed to be involved in the construction of structural

improvements prior to the commencement of the lease or take some level of construction risk, we are considered
the owner of the assets during the construction period. Accordingly, as the lessor incurs the construction project
costs, the assets and corresponding financial obligation are recorded in our consolidated balance sheet. Once the
construction is completed, if the lease meets certain “sale-leaseback” criteria, we will remove the asset and related
financial obligation from the balance sheet and treat the building lease as either an operating or capital lease based
on our assessment of the guidance. If, upon completion of construction, the project does not meet the “sale-
leaseback” criteria, the lease will be treated as a financing obligation and we will depreciate the asset over its
estimated useful life for financial reporting purposes.

Insurance Recoveries

Insurance proceeds related to incurred losses are recognized when recovery is probable, while business

interruption recoveries follow the gain contingency model and are recognized when realized or realizable and
earned.

64

Intangible Assets

We capitalize the costs of purchasing patents from unrelated third parties and amortize these costs over

the estimated useful life of the patent. The costs related to patent applications, pursuing others who we believe
infringe on our patents, and defending against patent-infringement claims are expensed as incurred.

We record acquired intangible assets at fair value on the date of acquisition using the income approach to

value the trade names, customer relationships and customer network and a replacement cost approach to value
developed technology and our print network. The income approach calculates fair value by discounting the
forecasted after-tax cash flows back to a present value using an appropriate discount rate. The baseline data for
this analysis was the cash flow estimates used to price the transaction. We amortize such assets using the straight-
line method over the expected useful life of the asset, unless another amortization method is deemed to be more
appropriate. In estimating the useful life of the acquired assets, we reviewed the expected use of the assets
acquired, factors that may limit the useful life of an acquired asset or may enable the extension of the useful life of
an acquired asset without substantial cost, the effects of obsolescence, demand, competition and other economic
factors, and the level of maintenance expenditures required to obtain the expected future cash flows from the asset.

We evaluate the remaining useful life of intangible assets on a periodic basis to determine whether events
and circumstances warrant a revision to the remaining useful life. If the estimate of an intangible asset’s remaining
useful life is changed, we amortize the remaining carrying value of the intangible asset prospectively over the
revised remaining useful life.

F
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m
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K

Long-Lived Assets

Long-lived assets with a finite life are reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount of the assets might not be recoverable. Conditions that would
necessitate an impairment assessment include a significant decline in the observable market value of an asset, a
significant change in the extent or manner in which an asset is used, or any other significant adverse change that
would indicate that the carrying amount of an asset or group of assets may not be recoverable. During the year
ended June 30, 2017, we recognized a partial impairment charge for the acquired intangible assets of our
Tradeprint reporting unit of $3,211. During the years ended June 30, 2019 and 2018, we did not recognize any
impairment charges for acquired intangible assets.

During the year ended June 30, 2017 we committed to plans to abandon certain manufacturing equipment
and recognized losses of $2,408. The related loss during the year ended June 30, 2017 was recognized in cost of
revenue, technology and development expense, and restructuring expense for $1,119, $678, and $611,
respectively. We did not recognize any abandonment charges during the fiscal years ended June 30, 2019 or 2018.

Business Combinations

We recognize the assets acquired and liabilities assumed in business combinations on the basis of their fair

values at the date of acquisition. We assess the fair value of assets, including intangible assets, using a variety of
methods and each asset is measured at fair value from the perspective of a market participant. The method used to
estimate the fair values of intangible assets incorporates significant assumptions regarding the estimates a market
participant would make in order to evaluate an asset, including a market participant’s use of the asset and the
appropriate discount rates. Assets acquired that are determined to not have economic use for us are expensed
immediately. Any excess purchase price over the fair value of the net tangible and intangible assets acquired is
allocated to goodwill. Transaction costs and restructuring costs associated with a business combination are
expensed as incurred.

The consideration for our acquisitions often includes future payments that are contingent upon the
occurrence of a particular event. For acquisitions that qualify as business combinations, we record an obligation for
such contingent payments at fair value on the acquisition date. We estimate the fair value of contingent
consideration obligations through valuation models that incorporate probability adjusted assumptions related to the
achievement of the milestones and thus likelihood of making related payments or by using a Monte Carlo simulation
model. We revalue these contingent consideration obligations each reporting period. Changes in the fair value of
our contingent consideration obligations are recognized within general and administrative expense in our
consolidated statements of operations.

65

Goodwill

The evaluation of goodwill for impairment is performed at a level referred to as a reporting unit. A reporting

unit is either the “operating segment level” or one level below, which is referred to as a “component.” The level at
which the impairment test is performed requires an assessment as to whether the operations below the operating
segment should be aggregated as one reporting unit due to their similarity or reviewed individually. Goodwill is
evaluated for impairment on an annual basis or more frequently when an event occurs or circumstances change
that indicate that the carrying value may not be recoverable. Goodwill is considered to be impaired when the
carrying amount of a reporting unit exceeds its estimated fair value.

We have the option to first assess qualitative factors to determine whether it is more likely than not that the
fair value of a reporting unit is less than its carrying value. If the results of this analysis indicate that the fair value of
a reporting unit is less than its carrying value, the quantitative impairment test is required; otherwise, no further
assessment is necessary. To perform the quantitative approach, we estimate the fair value of our reporting units
using a discounted cash flow methodology. If the carrying value of the net assets assigned to the reporting unit
exceeds the fair value of the reporting unit, then we record an impairment loss equal to the difference. Refer to Note
8 for additional information.

Debt Issuance Costs

Expenses associated with the issuance of debt instruments are capitalized and are amortized over the

terms of the respective financing arrangement on a straight-line basis through the maturity date of the related debt
instrument. During the years ended June 30, 2019 and 2018, we capitalized debt issuance costs related to the
refinancing of our senior secured credit facility and senior unsecured notes of $1,800 and $11,666, respectively.
Amortization expense and the write-off of costs related to debt modifications are included in interest expense, net in
the consolidated statements of operations and amounted to $2,367, $1,821, and $1,578, for the years ended June
30, 2019, 2018 and 2017, respectively. During the year ended June 30, 2018, we also expensed $2,921 of
unamortized costs related to the extinguishment of our senior unsecured notes, which has been presented
separately in the consolidated statements of operations as part of loss on early extinguishment of debt. Refer to
Note 10 for additional information.

Unamortized debt issuance costs were $12,018 and $12,585 as of June 30, 2019 and 2018, respectively.

When we make changes to our financing arrangements, we re-evaluate the capitalization of these costs which
could result in the immediate recognition of any unamortized debt issuance costs in our statement of operations.

Derivative Financial Instruments

We record all derivatives on the consolidated balance sheet at fair value. We apply hedge accounting to
arrangements that qualify and are designated for hedge accounting treatment, which includes cash flow and net
investment hedges. Hedge accounting is discontinued prospectively if the hedging relationship ceases to be effective
or the hedging or hedged items cease to exist as a result of maturity, sale, termination or cancellation.

Derivatives designated and qualifying as hedges of the exposure to variability in expected future cash flows,
or other types of forecasted transactions, are considered cash flow hedges which could include interest rate swap
contracts and cross-currency swap contracts. In a cash flow hedging relationship, the effective portion of the change
in the fair value of the hedging derivative is initially recorded in accumulated other comprehensive loss, while any
ineffective portion is recognized directly in earnings, as a component of other income (expense), net. The portion of
gain or loss on the derivative instrument previously recorded in accumulated other comprehensive (loss) income
remains in accumulated other comprehensive (loss) income until the forecasted transaction is recognized in earnings.
For derivatives designated as cash flow hedges, we present the settlement amount of these contracts within cash from
investing activities in our consolidated statement of cash flows, if the hedged item continues after contract settlement.

Derivatives designated and qualifying as hedges of currency exposure of a net investment in a foreign operation
are considered net investment hedges which could include cross-currency swap and currency forward contracts. In
hedging the currency exposure of a net investment in a foreign operation, the effective portion of gains and losses on
the hedging instruments is recognized in accumulated other comprehensive loss as part of currency translation
adjustment, while any ineffective portion is recognized directly in earnings, as a component of other income (expense),
net. The portion of gain or loss on the derivative instrument previously recorded in accumulated other comprehensive

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loss remains in accumulated other comprehensive loss until we reduce our investment in the hedged foreign operation
through a sale or substantial liquidation.

We also enter into derivative contracts that are intended to economically hedge certain of our risks, even
though we may not elect to apply hedge accounting or the instrument may not qualify for hedge accounting. When
hedge accounting is not applied, the changes in the fair value of the derivatives are recorded directly in earnings as
a component of other income (expense), net.

In accordance with the fair value measurement guidance, our accounting policy is to measure the credit risk
of our derivative financial instruments that are subject to master netting agreements on a net basis by counterparty
portfolio. We execute our derivative instruments with financial institutions that we judge to be credit-worthy, defined
as institutions that hold an investment grade credit rating.

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Mandatorily Redeemable Noncontrolling Interest

Noncontrolling interests held by third parties in consolidated subsidiaries are considered mandatorily

redeemable when they are subject to an unconditional obligation to be redeemed by both parties. The redeemable
noncontrolling interest must be required to be repurchased on a specified date or on the occurrence of a specified
event that is certain to occur and are to be redeemed via the transfer of assets. Mandatorily redeemable
noncontrolling interests are presented as liability-based financial instruments and are re-measured on a recurring
basis to the expected redemption value. Refer to Note 14 for additional details.

Shareholders’ Equity

Comprehensive Income (Loss)

Comprehensive income (loss) is defined as the change in equity of a business enterprise during a period
from transactions and other events and circumstances from non-owner sources. Comprehensive income (loss) is
composed of net income (loss), unrealized gains and losses on marketable securities and derivatives, unrealized
loss on pension benefit obligation, and cumulative foreign currency translation adjustments, which are included in
the accompanying consolidated statements of comprehensive income.

Treasury Shares

Treasury shares are accounted for using the cost method and are included as a component of
shareholders' equity. We reissue treasury shares as part of our share-based compensation programs and as
consideration for some of our acquisition transactions. Upon issuance of treasury shares we determine the cost
using the average cost method.

Revenue Recognition

We generate revenue primarily from the sale and shipment of customized manufactured products. To a
much lesser extent (and only in our Vistaprint business) we provide digital services, website design and hosting,
and email marketing services, as well as a small percentage from order referral fees and other third-party offerings.
Revenues are recognized when control of the promised products or services is transferred to the customer in an
amount that reflects the consideration we expect to be entitled to in exchange for those products or services.
Shipping revenues are recognized when control of the related products is transferred to the customer.

Under the terms of most of our arrangements with our customers we provide satisfaction guarantees, which

give our customers an option for a refund or reprint over a specified period of time if the customer is not fully
satisfied. As such, we record a reserve for estimated sales returns and allowances as a reduction of revenue, based
on historical experience or the specific identification of an event necessitating a reserve. Actual sales returns have
historically not been significant.

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We have elected to recognize shipping and handling activities that occur after transfer of control of the

products as fulfillment activities and not as a separate performance obligation. Accordingly, we recognize revenue
for our single performance obligation upon the transfer of control of the fulfilled orders, which generally occurs upon
delivery to the shipping carrier. If revenue is recognized prior to completion of the shipping and handling activities,
we accrue the costs of those activities. We do have some arrangements whereby the transfer of control, and thus
revenue recognition, occurs upon delivery to the customer. If multiple products are ordered together, each product
is considered a separate performance obligation, and the transaction price is allocated to each performance
obligation based on the standalone selling price. Revenue is recognized upon satisfaction of each performance
obligation. We generally determine the standalone selling prices based on the prices charged to our customers.

Our products are customized for each individual customer with no alternative use except to be delivered to
that specific customer; however, we do not have an enforceable right to payment prior to delivering the items to the
customer based on the terms and conditions of our arrangements with customers and therefore we recognize
revenue at a point in time.

We record deferred revenue when cash payments are received in advance of our satisfaction of the related
performance obligation. The satisfaction of performance obligations generally occur shortly after cash payment and
we expect to recognize our deferred revenue balance as revenue within three months subsequent to June 30,
2019.

We periodically provide marketing materials and promotional offers to new customers and existing

customers that are intended to improve customer retention. These incentive offers are generally available to all
customers and, therefore, do not represent a performance obligation as customers are not required to enter into a
contractual commitment to receive the offer. These discounts are recognized as a reduction to the transaction price
when used by the customer. Costs related to free products are included within cost of revenue and sample products
are included within marketing and selling expense.

We have elected to apply the practical expedient under ASC 340-40-25-4 to expense incremental direct
costs as incurred, which primarily includes sales commissions, since our contract periods generally are less than
one year and the related performance obligations are satisfied within a short period of time.

Additional revenue disaggregation disclosure requirements resulting from the adoption of ASC 606 are

included in Note 16.

Revenue Recognition - Adoption of ASC 606

On July 1, 2018, we adopted ASC 606, Revenue from Contracts with Customers, using the modified
retrospective transition approach. Under the modified retrospective approach, we applied the new standard for any
contracts that were not complete as of the adoption date and recognized any cumulative impacts as of the adoption
date within retained earnings on our consolidated balance sheet. We did not adjust the prior comparable period.

The following table summarizes the cumulative effect of adopting the new revenue standard as of the

adoption date of July 1, 2018:

Consolidated Balance Sheet

Assets

As reported at
June 30, 2018

ASC 606
adjustments

Adjusted balance at
July 1, 2018

Prepaid expenses and other current assets. . . . . . . . . . . . . . $

Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities and Shareholders' Equity

Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

78,846 $

67,087

27,697 $

452,756

(3,738) $

595

103 $

(3,246)

75,108

67,682

27,800

449,510

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The following table summarizes the impact as of and for the year ended June 30, 2019 from adopting the

new revenue standard as compared to the previous revenue standard:

As reported
(current revenue
standard)

Current period
adjustments

As adjusted
(previous revenue
standard)

Consolidated Statement of Operations for the Year
Ended June 30, 2019

Marketing and selling expense (1) . . . . . . . . . . . . . . . . . . . . . $

713,863

$

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

33,432

93,480

295

$

(6)

(289)

Consolidated Balance Sheet as of June 30, 2019

Assets

Prepaid expenses and other current assets . . . . . . . . . . . . . $
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

78,065

$

59,906

3,443

$

(162)

Liabilities and Shareholders' Equity

Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

194,715

$

156

$

Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31,780

537,422

(103)

3,228

_____________________

714,158

33,426

93,191

81,508

59,744

194,871

31,677

540,650

(1) During the year ended June 30, 2019, the adjustment to marketing and selling expense was the impact from National Pen's direct mail costs

that resulted in lower expense of $295. The timing of the expense recognition would have been different under the previous revenue
standard since they would have been capitalized within prepaid expense and other current assets and amortized over the customer
response period to marketing and selling expense. As of July 1, 2018, we recognized a cumulative effect adjustment within retained earnings
of $3,738.

The material impact of our adoption of ASC 606 is related to the timing for recognizing direct-response

advertising costs, which were costs previously capitalized and expensed based on the guidance outlined in ASC
340 - "Other Assets and Deferred Assets". The guidance included in ASC 340 is eliminated by ASC 606, and under
the new revenue standard these costs are expensed as incurred because they do not meet the requirements for
capitalization since they are not direct and incremental to obtaining a contract. Historically the direct mail costs were
capitalized and amortized over the customer response period (typically 3-4 months) and now costs are recognized
when the direct mail is sent to the customers. This creates volatility in our quarterly profitability but should not have
a significant impact on an annual basis and has no impact on cash flow. By applying the modified retrospective
approach for implementing the standard, we adjusted the cumulative impact of capitalized costs of $3,738, resulting
in a decrease to prepaid expenses and other current assets and a decrease to retained earnings, as well as the
related tax impact of $595, resulting in an increase to deferred tax assets and an increase to retained earnings on
July 1, 2018.

We also identified an impact related to customer loyalty programs that are offered by several of our
businesses. Under the new revenue standard, the rewards associated with these programs are recognized as an
additional performance obligation, resulting in an allocation of the transaction price and deferral of revenue until the
subsequent reward redemption. By applying the modified retrospective approach for implementing the standard, we
adjusted the cumulative impact of $103, resulting in an increase to deferred revenue and a decrease to retained
earnings on July 1, 2018. All other impacts during the current periods were not considered material.

Restructuring

Restructuring costs are recorded in connection with initiatives designed to improve efficiency or enhance

competitiveness. Restructuring initiatives require us to make estimates in several areas, including expenses for
severance and other employee separation costs and our ability to generate sublease income to enable us to
terminate lease obligations at the estimated amounts. One-time termination benefits generally are expensed at the
date we notify the employee, unless the employee must provide future service beyond the statutory minimum
retention period, in which case the benefits are expensed ratably over the future service period. If in certain
jurisdictions there are minimum statutory benefits for involuntary terminations, we recognize the expense in the
period that management has committed to a plan and the payment of benefits is probable and the amount is
reasonably estimable. Liabilities for costs associated with a facility exit or disposal activity are recognized when the
liability is incurred, as opposed to when management commits to an exit plan, and are measured at fair value.

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Restructuring costs are presented as a separate financial statement line within our consolidated statement of
operations.

Advertising Expense

Our advertising costs are primarily expensed as incurred and included in marketing and selling expense.
Advertising expense for the years ended June 30, 2019, 2018 and 2017 was $427,673, $432,546, and $363,936,
respectively, which consisted of external costs related to customer acquisition and retention marketing campaigns.

Research and Development Expense

Research and development costs are expensed as incurred and included in technology and development
expense. Research and development expense for the years ended June 30, 2019, 2018 and 2017 was $40,976,
$41,451, and $51,811, respectively, which consisted of costs related to enhancing our manufacturing engineering
and technology capabilities.

Income Taxes

As part of the process of preparing our consolidated financial statements, we calculate our income taxes in

each of the jurisdictions in which we operate. This process involves estimating our current tax expense and
deferred tax expense based on assessing temporary and permanent differences resulting from differing treatment
of items for tax and financial reporting purposes. We recognize deferred tax assets and liabilities for the temporary
differences using the enacted tax rates and laws that will be in effect when we expect temporary differences to
reverse. We assess the ability to realize our deferred tax assets based upon the weight of available evidence both
positive and negative. To the extent we believe that it is more likely than not that some portion or all of the deferred
tax assets will not be realized, we establish a valuation allowance. In the event that actual results differ from our
estimates or we adjust our estimates in the future, we may need to increase or decrease income tax expense,
which could have a material impact on our financial position and results of operations.

In the event we have disproportionate income tax effects in accumulated other comprehensive loss on the

consolidated balance sheet, we release such tax effects to income tax expense within the consolidated statement of
operations as the associated pre-tax balance is recorded to earnings.

We recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax
position will be sustained upon examination by the taxing authorities, based on the technical merits of the tax
position. The tax benefits recognized in our financial statements from such positions are measured as the largest
benefit that has a greater than 50% likelihood of being realized upon ultimate resolution. The unrecognized tax
benefits will reduce our effective tax rate if recognized. Interest and, if applicable, penalties related to unrecognized
tax benefits are recorded in the provision for income taxes.

Foreign Currency Translation

Our non-U.S. dollar functional currency subsidiaries translate their assets and liabilities denominated in

their functional currency to U.S. dollars at current rates of exchange in effect at the balance sheet date, and
revenues and expenses are translated at average rates prevailing throughout the period. The resulting gains and
losses from translation are included as a component of accumulated other comprehensive loss. Transaction gains
and losses and remeasurement of assets and liabilities denominated in currencies other than an entity’s functional
currency are included in other income (expense), net in our consolidated statements of operations.

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Other Income (Expense), Net

The following table summarizes the components of other income (expense), net:

Year Ended June 30,

2019

2018

2017

Gains (losses) on derivatives not designated as hedging instruments (1) . . . . . . . . . $

23,494 $

(2,687) $

Currency-related gains (losses), net (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other gains (3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,506

476

(19,500)

1,155

936

5,577

3,849

Total other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

26,476 $

(21,032) $

10,362

_____________________

(1) Primarily relates to both realized and unrealized gains (losses) on derivative currency forward and option contracts not designated as

hedging instruments, as well as the ineffectiveness associated with our cash flow hedges.

(2) We have significant non-functional currency intercompany financing relationships that we may change at times and are subject to currency
exchange rate volatility. The currency-related (losses) gains, net for the years ended June 30, 2019 and 2018 are primarily driven by this
intercompany activity. In addition, we have certain cross-currency swaps designated as cash flow hedges, which hedge the remeasurement
of certain intercompany loans, both presented in the same component above. Unrealized loss related to cross-currency swaps was $3,484
for the year ended June 30, 2019, and unrealized gains were $2,722, and $3,737 for the years ended June 30, 2018 and 2017, respectively.

(3) The gain recognized during the year ended June 30, 2018, was primarily related to insurance recoveries of $675. During the year ended

June 30, 2017, we recognized a gain of $2,268 related to the sale of Plaza Create Co. Ltd. available for sale securities.

Net Income (Loss) Per Share Attributable to Cimpress N.V.

Basic net income (loss) per share attributable to Cimpress N.V. is computed by dividing net income (loss)

attributable to Cimpress N.V. by the weighted-average number of ordinary shares outstanding for the respective
period. Diluted net income (loss) per share attributable to Cimpress N.V. gives effect to all potentially dilutive
securities, including share options, restricted share units (“RSUs”), restricted share awards ("RSAs") and
performance share units ("PSUs"), if the effect of the securities is dilutive using the treasury stock method. Awards
with performance or market conditions are included using the treasury stock method only if the conditions would
have been met as of the end of the reporting period and their effect is dilutive.

The following table sets forth the reconciliation of the weighted-average number of ordinary shares:

Year Ended June 30,

2019

2018

2017

Weighted average shares outstanding, basic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30,786,349

30,948,081

31,291,581

Weighted average shares issuable upon exercise/vesting of outstanding share
options/RSUs/RSAs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares used in computing diluted net income (loss) per share attributable to
Cimpress N.V.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

876,356

1,272,320

—

31,662,705

32,220,401

31,291,581

Weighted average anti-dilutive shares excluded from diluted net income (loss) per
share attributable to Cimpress N.V. (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

2,291

21,978

_____________________

(1) In the periods in which a net loss is recognized, the impact of share options, RSUs, and RSAs is not included as they are anti-dilutive.

Compensation Expense

Share-based Compensation

Compensation expense for all share-based awards is measured at fair value on the date of grant and

recognized over the requisite service period. We recognize the impact of forfeitures as they occur. The fair value of
share options is determined using the Black-Scholes valuation model, or lattice model for share options with a
market condition or subsidiary share options. The fair value of RSUs and RSAs is determined based on the quoted
price of our ordinary shares on the date of the grant. Such value is recognized ratably as expense over the requisite
service period, or on an accelerated method for awards with a performance or market condition. For awards that
are ultimately settleable in cash, we treat them as liability awards and mark the award to market each reporting
period recognizing any gain or loss in our statements of operations. For awards with a performance condition
vesting feature, compensation cost is recorded if it is probable that the performance condition will be achieved.

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In addition to a service vesting and market condition (based on the three year moving average of the
Cimpress share price) contained in our standard performance share units, we also issue awards that contain
financial performance conditions. These awards with a discretionary performance condition are subject to mark-to-
market accounting throughout the performance vesting period. The compensation expense for these awards is
estimated at fair value using a Monte Carlo simulation valuation model and compensation costs are recorded only if
it is probable that the performance condition will be achieved. We are required to reassess the probability each
reporting period. If we determine the awards are not probable at some point during the performance vesting period
we would reverse any expense recognized to date.

Total share-based compensation expense was $21,716, $50,466, and $48,627 for the years ended June

30, 2019, 2018 and 2017, respectively.

During the first quarter of fiscal 2018, we issued supplemental performance share units ("supplemental

PSUs") to certain members of management (excluding Robert Keane, our Chairman and CEO) that were
incremental to our typical long-term incentive awards. The supplemental PSUs are subject to a three-year
cumulative financial performance condition intended to provide a stretch goal for participants in addition to service
vesting and share price performance conditions. The evaluation of achievement of the performance condition is at
the discretion of the Compensation Committee and, therefore, the awards are subject to mark-to-market accounting
throughout the performance vesting period. Beginning in the second quarter of fiscal 2018, we concluded that the
achievement of the performance condition was probable and recognized $15,397 of expense cumulatively through
the first quarter of fiscal 2019. In the second quarter of fiscal 2019, which is seasonally significant, we concluded
that the achievement of the three-year cumulative performance condition was no longer probable, and we reversed
the previously recognized expense of $15,397. As of June 30, 2019 we continue to consider achievement of the
performance condition to not be probable. If, in a future period, we determine that it is probable that the financial
performance condition will be achieved based on our financial performance, we will cumulatively catch up the
expense in that period.

Sabbatical Leave

Compensation expense associated with a sabbatical leave, or other similar benefit arrangements, is
accrued over the requisite service period during which an employee earns the benefit, net of estimated forfeitures,
and is included in other liabilities on our consolidated balance sheets.

Concentrations of Credit Risk

We monitor the creditworthiness of our customers to which we grant credit terms in the normal course of

business. We do not have any customers that accounted for greater than 10% of our accounts receivable as of
June 30, 2019 and 2018. We do not have any customers that accounted for greater than 10% of our revenue for
the years ended June 30, 2019, 2018 and 2017.

We maintain an allowance for doubtful accounts for potential credit losses based upon specific customer

accounts and historical trends, and such losses to date in the aggregate have not materially exceeded our
expectations.

Build-to-Suit Lease Arrangements

For accounting purposes, we were deemed to be the owner of two projects during their respective
construction periods: the Waltham, Massachusetts office building lease and a lease executed during the first quarter
of fiscal 2019 for a production facility in Dallas, Texas. For both build-to-suit leases, property, plant and equipment,
net, was $124,408 and $111,926 as of June 30, 2019 and June 30, 2018, respectively, related to the buildings. The
financing lease obligation and deferred rent credit related to the buildings on our consolidated balance sheets was
$124,643 and $115,312 as of June 30, 2019 and June 30, 2018, respectively. All additions during the current period
were capitalized construction costs related to the Dallas facility.

As part of our adoption of the new leasing standard on July 1, 2019, and discussed further below, we will

recognize our build-to-suit lease arrangements as operating leases under the new standard. Refer below for
additional discussion of these changes.

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Recently Issued or Adopted Accounting Pronouncements

New Accounting Standards Adopted

In May 2017, the FASB issued Accounting Standards Update No. 2017-09, "Compensation - Stock

Compensation (Topic 718)," (ASU 2017-09), which clarifies the application of Topic 718 when accounting for
changes in the terms and conditions of a share-based payment award. Under the new standard, changes to the
terms or conditions of a share-based payment award are to be accounted for under modification accounting unless
there is no change to the fair value, vesting conditions and classification of the award after modification. We
adopted the amendment on its effective date of July 1, 2018. The amendment is applied prospectively, and the new
standard did not have a material impact on our consolidated financial statements.

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In November 2016, the FASB issued Accounting Standards Update No. 2016-18, "Statement of Cash Flows

(Topic 230) Restricted Cash" (ASU 2016-18), which requires that a statement of cash flows explain the change
during the period in the total of cash, cash equivalents, and amounts generally described as restricted cash or
restricted cash equivalents. Therefore, amounts generally described as restricted cash should be included with
cash and cash equivalents when reconciling the beginning-of-period and end-of-period total amounts shown on the
statement of cash flows. We adopted the new standard on July 1, 2018. The new standard did not have a material
effect on our consolidated financial statements.

In March 2016, the FASB issued Accounting Standards Update No. 2016-04, "Liabilities - Extinguishment of

Liabilities (Subtopic 405-20): Recognition of Breakage for Certain Prepaid Stored-Value Products" (ASU 2016-04),
which requires an entity to recognize breakage for a liability resulting from the sale of a prepaid stored-value
product in proportion to the pattern of rights expected to be exercised by the product holder only to the extent that it
is probable that a significant reversal of the recognized breakage amount will not subsequently occur. The new
standard is effective for us on July 1, 2018. The standard should be applied either retrospectively to each period
presented or by means of a cumulative adjustment to retained earnings as of the beginning of the fiscal year
adopted. We adopted the new standard on July 1, 2018. The new standard did not have a material effect on our
consolidated financial statements.

In May 2014, the FASB issued Accounting Standards Update No. 2014-09, "Revenue from Contracts with
Customers" (ASU 2014-09), which requires an entity to recognize the amount of revenue to which it expects to be
entitled for the transfer of promised goods or services to customers. This guidance replaced most existing revenue
recognition guidance in U.S. GAAP. The new standard is effective for us as of July 1, 2018. The standard permits
the use of either the retrospective or modified retrospective method. We adopted the new standard during the first
quarter of fiscal 2019. Refer to the information above for additional details of the adoption.

Issued Accounting Standards to be Adopted

In August 2018, the FASB issued Accounting Standards Update No. 2018-15 "Intangibles—Goodwill and

Other—Internal-Use Software (Subtopic 350-40)" (ASU 2018-15), which requires a customer in a cloud computing
arrangement that is a service contract to follow the internal use software guidance in ASC 350-40 to determine
which implementation costs to capitalize as assets or expense as incurred. The new standard is effective for us on
July 1, 2020 and we plan to early adopt the new standard on July 1, 2019. We do not expect the new standard to
have a material impact on our consolidated financial statements.

In August 2017, the FASB issued Accounting Standards Update No. 2017-12, "Derivatives and Hedging:

Targeted Improvements to Accounting for Hedging Activities (Topic 815)," (ASU 2017-12), which better aligns a
company’s financial reporting for hedging activities with the economic objectives of those activities. The amendment
is effective for us on July 1, 2019 and permits early adoption, including adoption in an interim period. The standard
requires a modified retrospective transition approach, in which we will recognize the cumulative effect of the change
on the opening balance of each affected component of equity in the statement of financial position as of the date of
adoption.

73

Upon transitioning to the new standard on July 1, 2019, we will reverse the cumulative effect of expense

recognized for the ineffective portion of our interest rate swap contracts, which will result in an adjustment to
retained earnings and accumulated other comprehensive loss within our consolidated balance sheet of $193. We
will prospectively recognize any ineffectiveness associated with any effective and designated cash flow hedges
within accumulated other comprehensive loss, rather than in earnings. We do not expect these changes to have a
material impact on our consolidated financial statements.

In March 2016, the FASB issued Accounting Standards Update No. 2016-02, "Leases (Topic 842)" (ASU
2016-02), which requires the recognition of lease assets and lease liabilities by lessees for those leases currently
classified as operating leases. The standard also retains a distinction between finance leases and operating leases.
The new standard is effective for us on July 1, 2019 and we will adopt the new standard using the modified
retrospective approach. We will use the transition relief package, in which we will not reassess the classification of
our existing leases, whether any expired or existing contracts contain leases and if our existing leases have any
initial direct costs. We have completed the process of collecting our existing lease contracts and we are completing
changes to our systems and processes.

The new standard will impact the classification of our build-to-suit leases, for our Waltham, Massachusetts

and Dallas, Texas building leases, which under the new standard will result in their classification as operating
leases. Therefore, on July 1, 2019, we will reverse the existing lease asset included within property, plant and
equipment, net of $124,408 and the related financing lease obligations of $124,643. In addition, we will recognize
an operating lease asset and liability, which is included in our estimated amounts below. For our fiscal year 2020,
the change in lease classification for our build-to-suit leases will include the reclassification of interest expense to
our operating expense financial statement lines, resulting in a reduction to operating income within our consolidated
statement of operations of approximately $7,200. In our consolidated statement of cash flows, the change in
classification will result in a decrease to cash from operating activities and increase to cash from financing activities
of approximately $4,100.

Upon transition on July 1, 2019, we will recognize an operating lease asset of approximately $165,000 and

an operating lease liability of approximately $170,000. The difference between the operating lease asset and
liability will result from the reclassification of deferred rent and tenant allowance balances presented in other
financial statement lines of the consolidated balance sheet, which will subsequently be included in the operating
lease asset. Other than the impact from our build-to-suit leases, we do not expect the new standard to have a
material impact on our consolidated statement of operations and consolidated statement of cash flows.

3. Fair Value Measurements

We use a three-level valuation hierarchy for measuring fair value and include detailed financial statement

disclosures about fair value measurements. The valuation hierarchy is based upon the transparency of inputs to the
valuation of an asset or liability as of the measurement date. The three levels are defined as follows:

•

•

•

Level 1: Inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities
in active markets.

Level 2: Inputs to the valuation methodology include quoted prices for similar assets and liabilities in active
markets, quoted prices for identical or similar assets in markets that are not active and inputs that are
observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial
instrument.

Level 3: Inputs to the valuation methodology are unobservable and significant to the fair value
measurement.

A financial instrument’s categorization within the valuation hierarchy is based upon the lowest level of input

that is significant to the fair value measurement. The following tables summarize our assets and liabilities that are
measured at fair value on a recurring basis and are categorized using the fair value hierarchy:

74

June 30, 2019

Quoted Prices in
Active
Markets for
Identical Assets
(Level 1)

Significant Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Total

Assets

Interest rate swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . $

144 $

— $

144 $

Currency forward contracts . . . . . . . . . . . . . . . . . . . . . . . . .

Currency option contracts . . . . . . . . . . . . . . . . . . . . . . . . . .

15,268

4,765

—

—

15,268

4,765

Total assets recorded at fair value . . . . . . . . . . . . . . . . . . . . $

20,177 $

— $

20,177 $

Liabilities

Interest rate swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . $

(12,895) $

— $

(12,895) $

Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . .

Currency forward contracts . . . . . . . . . . . . . . . . . . . . . . . . .

Currency option contracts . . . . . . . . . . . . . . . . . . . . . . . . . .

(915)

(2,486)

(42)

—

—

—

(915)

(2,486)

(42)

Total liabilities recorded at fair value . . . . . . . . . . . . . . . . . . $

(16,338) $

— $

(16,338) $

—

—

—

—

—

—

—

—

—

F
o
r
m
1
0
-
K

June 30, 2018

Quoted Prices in
Active
Markets for
Identical Assets
(Level 1)

Significant Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Total

Assets

Interest rate swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . $

13,370 $

— $

13,370 $

Currency forward contracts . . . . . . . . . . . . . . . . . . . . . . . . .

Currency option contracts . . . . . . . . . . . . . . . . . . . . . . . . . .

9,202

1,782

—

—

9,202

1,782

Total assets recorded at fair value . . . . . . . . . . . . . . . . . . . . $

24,354 $

— $

24,354 $

Liabilities

Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . $

(25,348) $

— $

(25,348) $

Currency forward contracts . . . . . . . . . . . . . . . . . . . . . . . . .

(14,201)

Currency option contracts . . . . . . . . . . . . . . . . . . . . . . . . . .

(85)

—

—

(14,201)

(85)

Total liabilities recorded at fair value . . . . . . . . . . . . . . . . . . $

(39,634) $

— $

(39,634) $

—

—

—

—

—

—

—

—

During the years ended June 30, 2019 and 2018, there were no significant transfers in or out of Level 1,

Level 2 and Level 3 classifications.

The valuations of the derivatives intended to mitigate our interest rate and currency risk are determined

using widely accepted valuation techniques, including discounted cash flow analysis on the expected cash flows of
each instrument. This analysis utilizes observable market-based inputs, including interest rate curves, interest rate
volatility, or spot and forward exchange rates, and reflects the contractual terms of these instruments, including the
period to maturity. We incorporate credit valuation adjustments to appropriately reflect both our own
nonperformance risk and the respective counterparties' nonperformance risk in the fair value measurements. In
adjusting the fair value of our derivative contracts for the effect of nonperformance risk, we have considered the
impact of netting and any applicable credit enhancements.

Although we have determined that the majority of the inputs used to value our derivatives fall within Level 2

of the fair value hierarchy, the credit valuation adjustments associated with our derivatives utilize Level 3 inputs,
such as estimates of current credit spreads, to appropriately reflect both our own nonperformance risk and the
respective counterparties' nonperformance risk in the fair value measurement. However, as of June 30, 2019, we
have assessed the significance of the impact of the credit valuation adjustments on the overall valuation of our
derivative positions and have determined that the credit valuation adjustments are not significant to the overall

75

valuation of our derivatives. As a result, we have determined that our derivative valuations in their entirety are
classified in Level 2 in the fair value hierarchy.

As of June 30, 2019 and June 30, 2018, the carrying amounts of our cash and cash equivalents, accounts
receivable, accounts payable, and other current liabilities approximated their estimated fair values. As of June 30,
2019 and June 30, 2018 the carrying value of our debt, excluding debt issuance costs and debt discounts, was
$1,035,585 and $839,429, respectively, and the fair value was $1,045,334 and $847,520, respectively. Our debt at
June 30, 2019 includes variable-rate debt instruments indexed to LIBOR that resets periodically, as well as fixed-
rate debt instruments. The estimated fair value of our debt was determined using available market information
based on recent trades or activity of debt instruments with substantially similar risks, terms and maturities, which fall
within Level 2 under the fair value hierarchy. The estimated fair value of assets and liabilities disclosed above may
not be representative of actual values that could have been or will be realized in the future.

4. Derivative Financial Instruments

We use derivative financial instruments, such as interest rate swap contracts, cross-currency swap contracts,
and currency forward and option contracts, to manage interest rate and foreign currency exposures. Derivatives are
recorded in the consolidated balance sheets at fair value. If the derivative is designated as a cash flow hedge or net
investment hedge, then the effective portion of changes in the fair value of the derivative is recorded in accumulated
other comprehensive loss and is subsequently reclassified into earnings in the period the hedged forecasted transaction
affects earnings. If a derivative is deemed to be ineffective, then the ineffective portion of the change in fair value of
the derivative is recognized directly in earnings. The change in the fair value of derivatives not designated as hedges
is recognized directly in earnings, as a component of other income (expense), net.

Hedges of Interest Rate Risk

We enter into interest rate swap contracts to manage variability in the amount of our known or expected

cash payments related to a portion of our debt. Our objective in using interest rate swaps is to add stability to
interest expense and to manage our exposure to interest rate movements. We designate our interest rate swaps as
cash flow hedges. Interest rate swaps designated as cash flow hedges involve the receipt of variable amounts from
a counterparty in exchange for us making fixed-rate payments over the life of the contract agreements without
exchange of the underlying notional amount. Realized gains or losses from interest rate swaps are recorded in
earnings, as a component of interest expense, net. A portion of eight of our interest rate swap contracts was
deemed to be ineffective during the year ended June 30, 2019 and during the year ended June 30, 2018, a portion
of six of our interest rate swap contracts was deemed to be ineffective. During the year ended June 30, 2019, we
recognized $721 of losses and during the years ended June 30, 2018 and 2017, we recognized gains of $255 and
$273, respectively, for the portion of the interest rate swaps that were deemed ineffective, respectively, within other
income (expense), net in our consolidated statement of operations.

Amounts reported in accumulated other comprehensive loss related to interest rate swap contracts will be

reclassified to interest expense, net as interest payments are accrued or made on our variable-rate debt. As of
June 30, 2019, we estimate that $2,067 will be reclassified from accumulated other comprehensive loss to interest
expense during the twelve months ending June 30, 2020. As of June 30, 2019, we had nine outstanding interest
rate swap contracts indexed to USD LIBOR. These instruments were designated as cash flow hedges of interest
rate risk and have varying start dates and maturity dates through December 2025.

Interest rate swap contracts outstanding:

Notional Amounts

Contracts accruing interest as of June 30, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Contracts with a future start date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

500,000

—

500,000

Hedges of Currency Risk

Cross-Currency Swap Contracts

From time to time, we execute cross-currency swap contracts designated as cash flow hedges or net

investment hedges. Cross-currency swaps involve an initial receipt of the notional amount in the hedge currency in
exchange for our reporting currency based on a contracted exchange rate. Subsequently, we receive fixed rate

76

payments in our reporting currency in exchange for fixed rate payments in the hedged currency over the life of the
contract. At maturity, the final exchange involves the receipt of our reporting currency in exchange for the notional
amount in the hedged currency.

Cross-currency swap contracts designated as cash flow hedges are executed to mitigate our currency

exposure to the interest receipts as well as the principal remeasurement and repayment associated with certain
intercompany loans denominated in a currency other than our reporting currency, the U.S. Dollar. As of June 30,
2019, we had two outstanding cross-currency swap contracts designated as cash flow hedges with a total notional
amount of $124,808, both maturing during June 2024. We entered into the two cross-currency swap contracts to
hedge the risk of changes in one Euro-denominated intercompany loan entered into with one of our consolidated
subsidiaries that has the Euro as its functional currency.

F
o
r
m
1
0
-
K

Amounts reported in accumulated other comprehensive loss will be reclassified to other income (expense),

net as interest payments are accrued or paid and upon remeasuring the intercompany loan. As of June 30, 2019,
we estimate that $2,988 of income will be reclassified from accumulated other comprehensive loss to interest
expense, net during the twelve months ending June 30, 2020.

Cross-currency swap contracts designated as net investment hedges are executed to mitigate our currency
exposure of net investments in subsidiaries that have reporting currencies other than the U.S. Dollar. As of June 30,
2019, we did not hold any cross-currency swaps designated as net investment hedges.

Other Currency Contracts

We execute currency forward and option contracts in order to mitigate our exposure to fluctuations in

various currencies against our reporting currency, the U.S. Dollar.

As of June 30, 2019, we had nine currency forward contracts designated as net investment hedges with a

total notional amount of $294,991, maturing during various dates through April 2024. We entered into these
contracts to hedge the risk of changes in the U.S. Dollar equivalent value of a portion of our net investment in two
consolidated subsidiaries that have Euro as their functional currency. Amounts reported in accumulated other
comprehensive loss are recognized as a component of our cumulative translation adjustment.

We have elected to not apply hedge accounting for all other currency forward and option contracts. During
the years ended June 30, 2019 and 2018, we have experienced volatility within other income (expense), net in our
consolidated statements of operations from unrealized gains and losses on the mark-to-market of outstanding
currency forward and option contracts. We expect this volatility to continue in future periods for contracts for which
we do not apply hedge accounting. Additionally, since our hedging objectives may be targeted at non-GAAP
financial metrics that exclude non-cash items such as depreciation and amortization, we may experience increased,
not decreased, volatility in our GAAP results as a result of our currency hedging program.

As of June 30, 2019, we had the following outstanding currency derivative contracts that were not

designated for hedge accounting and were used to hedge fluctuations in the U.S. Dollar value of forecasted
transactions or balances denominated in Australian Dollar, British Pound, Canadian Dollar, Danish Krone, Euro,
Indian Rupee, Mexican Peso, New Zealand Dollar, Norwegian Krone, Philippine Peso and Swedish Krona:

Notional Amount

Effective Date

Maturity Date

Number of Instruments

$654,721

November 2017 through
June 2019

Various dates through
June 2021

655

Index

Various

77

Financial Instrument Presentation

The table below presents the fair value of our derivative financial instruments as well as their classification

on the balance sheet as of June 30, 2019 and June 30, 2018. Our derivative asset and liability balances will
fluctuate with interest rate and currency exchange rate volatility.

Asset Derivatives

June 30, 2019

Balance
Sheet line
item

Gross
amounts of
recognized
assets

Gross amount
offset in
Consolidated
Balance Sheet

Net amount

Balance
Sheet line
item

Liability Derivatives

Gross
amounts of
recognized
liabilities

Gross amount
offset in
Consolidated
Balance Sheet

Net amount

Other
current
assets /
other
assets

Other
current
assets

Other
non-
current
assets

Other
current
assets /
other
assets

Other
current
assets /
other
assets

$

144

$

— $

144

—

—

—

4,514

—

4,514

Other
current
liabilities /
other
liabilities

Other
current
liabilities

Other
current
liabilities /
other
liabilities

$

(12,895) $

— $ (12,895)

(915)

—

(915)

(2,397)

—

(2,397)

$

4,658

$

— $

4,658

$

(16,207) $

— $ (16,207)

$

11,865

$

(1,111) $

10,754

4,793

(28)

4,765

Other
current
liabilities /
other
liabilities

Other
current
liabilities /
other
liabilities

$

(127) $

38

$

(89)

(42)

—

(42)

$

16,658

$

(1,139) $

15,519

$

(169) $

38

$

(131)

Derivatives designated as
hedging instruments

Derivatives in cash flow
hedging relationships

Interest rate swaps . . . .

Cross-currency swaps . .

Derivatives in net
investment hedging
relationships

Currency forward
contracts . . . . . . . . . . . .

Total derivatives
designated as hedging
instruments . . . . . . . . . .

Derivatives not
designated as hedging
instruments

Currency forward
contracts . . . . . . . . . . . .

Currency option
contracts . . . . . . . . . . . .

Total derivatives not
designated as hedging
instruments . . . . . . . . . .

78

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1
0
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K

Asset Derivatives

Liability Derivatives

June 30, 2018

Balance
Sheet line
item

Gross
amounts of
recognized
assets

Gross amount
offset in
Consolidated
Balance Sheet

Balance
Sheet line
item

Gross
amounts of
recognized
liabilities

Gross amount
offset in
Consolidated
Balance Sheet

Net amount

Net amount

Other
non-
current
assets

Other
non-
current
assets

Other
non-
current
assets

Other
non-
current
assets

Other
current
assets /
other
assets

Other
current
assets /
other
assets . . .

$

13,374

$

(4) $

13,370

Other
current
liabilities /
other
liabilities

$

— $

— $

—

—

—

—

—

—

—

Other
liabilities

—

(10,659)

—

(10,659)

Other
liabilities

—

Other
liabilities

—

(14,689)

—

(14,689)

(13,387)

—

(13,387)

$

13,374

$

(4) $

13,370

$

(38,735) $

— $ (38,735)

$

10,433

$

(1,231) $

9,202

1,782

—

1,782

Other
current
liabilities /
other
liabilities

Other
current
liabilities /
other
liabilities

$

(1,080) $

266

$

(814)

(85)

—

(85)

$

12,215

$

(1,231) $

10,984

$

(1,165) $

266

$

(899)

Derivatives designated as
hedging instruments

Derivatives in cash flow
hedging relationships

Interest rate swaps . . . .

Cross-currency swaps. .

Derivatives in net
investment hedging
relationships

Cross-currency swaps. .

Currency forward
contracts . . . . . . . . . . . .

Total derivatives
designated as hedging
instruments . . . . . . . . . .

Derivatives not
designated as hedging
instruments

Currency forward
contracts . . . . . . . . . . . .

Currency option
contracts . . . . . . . . . . . .

Total derivatives not
designated as hedging
instruments . . . . . . . . . .

The following table presents the effect of the effective portion of our derivative financial instruments
designated as hedging instruments and their classification within comprehensive income (loss) for the years ended
June 30, 2019, 2018 and 2017:

Amount of Gain (Loss) Recognized in
Comprehensive Income (Loss) on Derivatives
(Effective Portion)

Year Ended June 30,

2019

2018

2017

Derivatives in cash flow hedging relationships

Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(20,400) $

8,545

$

2,287

Cross-currency swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,009)

2,976

(3,584)

Derivatives in net investment hedging relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cross-currency swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Currency forward contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,557

14,726

(1,476)

(3,490)

(3,721)

(8,362)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(2,126) $

6,555

$

(13,380)

79

The following table presents reclassifications out of accumulated other comprehensive loss for the years

ended June 30, 2019, 2018 and 2017:

Amount of Net Gain (Loss) Reclassified from
Accumulated Other Comprehensive Income (Loss) into
Income
Year Ended June 30,

2019

2018

2017

Affected line item in the
Statement of Operations

Derivatives in cash flow hedging relationships

Interest rate swaps. . . . . . . . . . . . . . . . . . . . . . . . . . . . $

144

$

70

$

(205)

Interest expense, net

Cross-currency swaps . . . . . . . . . . . . . . . . . . . . . . . . .

Total before income tax . . . . . . . . . . . . . . . . . . . . . . . .

5,098

5,242

(1,379)

(1,309)

Income tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,310)

349

(1,621)

(1,826)

Other income
(expense), net

Income before income
taxes

457

Income tax expense
(benefit)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3,932

$

(960) $

(1,369)

The following table presents the adjustment to fair value recorded within the consolidated statements of

operations for derivative instruments for which we did not elect hedge accounting, as well as the effect of the
ineffective portion and de-designated derivative financial instruments that no longer qualify as hedging instruments
in the period:

Amount of Gain (Loss) Recognized in Net Income (Loss)

Affected line item in the
Statement of Operations

Year Ended June 30,

2019

2018

2017

Currency contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

24,215 $

(2,942) $

Interest rate swaps. . . . . . . . . . . . . . . . . . . . . . . . . . . .

(721)

255

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

23,494 $

(2,687) $

Other income (expense),
net

Other income (expense),
net

663

273

936

80

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K

5. Accumulated Other Comprehensive Loss

The following table presents a roll forward of amounts recognized in accumulated other comprehensive loss

by component, net of tax of $5,901, $1,371, and ($710) for the years ended June 30, 2019, 2018 and 2017:

Balance as of June 30, 2016 . . . . . . . . . . . . . $

(2,322) $

3,488 $

(2,551) $

(106,630) $

(108,015)

Gains (losses)
on cash flow
hedges (1)

Gains (losses)
on available for
sale securities

Gains (losses)
on pension
benefit
obligation

Translation
adjustments, net
of hedges (2)

Total

Other comprehensive income (loss) before
reclassifications . . . . . . . . . . . . . . . . . . . . . .

Amounts reclassified from accumulated
other comprehensive loss to net (loss)
income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net current period other comprehensive
income (loss) . . . . . . . . . . . . . . . . . . . . . . . . .

Balance as of June 30, 2017 . . . . . . . . . . . . .

Amounts reclassified from accumulated
other comprehensive loss to retained
earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive income (loss) before
reclassifications . . . . . . . . . . . . . . . . . . . . . .

Amounts reclassified from accumulated
other comprehensive loss to net income
(loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net current period other comprehensive
income (loss) . . . . . . . . . . . . . . . . . . . . . . . . .
Balance as of June 30, 2018 . . . . . . . . . . . . .

Other comprehensive (loss) income before
reclassifications . . . . . . . . . . . . . . . . . . . . . .

Amounts reclassified from accumulated
other comprehensive loss to net income
(loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net current period other comprehensive
(loss) income . . . . . . . . . . . . . . . . . . . . . . . . .

(1,297)

(5,756)

2,194

(4,161)

(9,020)

1,369

2,268

—

—

3,637

72

(2,250)

(116)

11,521

(960)

10,561

8,195

(23,409)

3,932

(19,477)

(3,488)

—

—

—

—

—

—

—

—

—

2,194

(357)

(4,161)

(5,383)

(110,791)

(113,398)

—

59

298

357

—

—

(116)

32,782

44,362

—

(662)

32,782

(78,009)

43,700

(69,814)

(204)

9,638

(13,975)

—

—

3,932

(204)

9,638

(10,043)

(79,857)

Balance as of June 30, 2019 . . . . . . . . . . . . . $

(11,282) $

— $

(204) $

(68,371) $

________________________

(1) Gains (losses) on cash flow hedges include our interest rate swap and cross-currency swap contracts designated in cash flow hedging

relationships.

(2) As of June 30, 2019, 2018, and 2017 the translation adjustment is inclusive of the effects of our net investment hedges, of which, unrealized

losses of $731, $22,014, and $17,048 respectively, net of tax, have been included in accumulated other comprehensive loss.

81

6. Property, Plant, and Equipment, Net

Property, plant, and equipment, net consists of the following:

Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10 years $

4,804 $

3,440

Estimated useful lives

2019

2018

June 30,

Building and building improvements . . . . . . . . . . . . . . . . . . . . . .

Machinery and production equipment . . . . . . . . . . . . . . . . . . . . .

Machinery and production equipment under capital lease. . . . . .

Computer software and equipment . . . . . . . . . . . . . . . . . . . . . . .

Furniture, fixtures and office equipment. . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10 - 30 years

4 - 10 years

4 - 10 years

3 - 5 years

5 - 7 years

Shorter of lease term or
expected life of the asset

Less accumulated depreciation, inclusive of assets under
capital lease . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

323,516

346,089

71,173

158,223

46,237
64,092

11,970

1,026,104

310,947

299,760

67,702

166,523

43,010
53,753

11,734

956,869

(567,407)

(505,803)

458,697

32,058

451,066

32,598

Property, plant, and equipment, net . . . . . . . . . . . . . . . . . . . . . . .

$

490,755 $

483,664

Depreciation expense, inclusive of assets under capital leases, totaled $84,558, $87,956, and $87,145 for

the years ended June 30, 2019, 2018 and 2017, respectively.

7. Business Combinations and Divestitures

Fiscal 2019 acquisitions

Acquisition of Build A Sign LLC

On October 1, 2018, we completed the acquisition of Build A Sign LLC ("BuildASign"), a vertically integrated

U.S. web-to-print canvas wall dècor and signage company. We acquired approximately 99% of the outstanding
equity interests of BuildASign for a purchase price of $275,079 in cash, which includes a post-closing adjustment
paid during the second quarter of fiscal 2019 and was based on BuildASign's cash, debt and working capital
position as of the acquisition date.

The acquisition supports our strategy of investing in and building customer-focused, entrepreneurial, mass

customization businesses for the long term, which we manage in a decentralized and autonomous manner.
BuildASign brings strong talent, a customer-centric culture, low-cost production operations and strong e-commerce
capabilities that work seamlessly together to serve customers with market-leading prices, fast delivery and great
customer service.

Noncontrolling Interest

At the closing, Build A Sign Management Pool, LLC (the "Management Pool"), one of the sellers, retained
approximately 1% of the outstanding equity interests of BuildASign for the benefit of certain BuildASign employees
who hold equity interests in the Management Pool. We entered into a put and call option agreement with respect to
the retained BuildASign equity interests, which provides the holders of the Management Pool the right to sell to us
all or any portion of their shares, beginning with our fiscal year ending June 30, 2022 and for each fiscal year
thereafter. We have the right to buy all (but not less than all) of the retained equity interest of any holder that is no
longer an active employee of the company, beginning with our fiscal year ending June 30, 2022. The put and call
purchase price is based on BuildASign's revenue growth and EBITDA for the fiscal year in which the option is
exercised. Due to the presence of the put arrangement, the noncontrolling interest is presented as redeemable
noncontrolling interest as redemption is not solely within our control. We initially recognized the noncontrolling

82

interest at fair value of $3,356 and will adjust the balance for the pro rata impact of the BuildASign earnings or loss,
as well as adjustments to increase the balance to the redemption value, if necessary.

The excess purchase price over the fair value of BuildASign's net assets was recorded as goodwill, which
is primarily attributable to the value of its workforce, its manufacturing and marketing processes and know-how, as
well as synergies which include leveraging Cimpress' scale-based sourcing channels. Goodwill is deductible for tax
purposes and has been attributed to the All Other Businesses reportable segment.

The fair value of the assets acquired and liabilities assumed was as follows:

Amount

Weighted Average
Useful Life in Years

F
o
r
m
1
0
-
K

Tangible assets acquired and liabilities assumed:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current assets (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued expenses (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Identifiable intangible assets:

Trade name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

_________________

4,093

510

1,107

6,937

12,080

(3,369)

(11,334)

(2,658)

(3,949)

47,600

28,900

12,430

(3,356)

186,088

275,079

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

15 years

3 - 7 years

2 - 5 years

n/a

n/a

(1) In connection with the BuildASign acquisition, we recorded an indemnification asset of $5,433, which represents the seller's obligation under
the merger agreement to indemnify us for a portion of their potential contingent liabilities related to certain tax matters. We also recognized a
contingent liability of $8,925, which represents our estimate based on guidance within ASC 450 - "Contingencies," as of the acquisition date.

(2) During the third quarter of fiscal 2019, we recorded immaterial measurement period adjustments, which related primarily to the contingent

liabilities, as discussed above, and resulted in a decrease to goodwill of $482.

BuildASign Pro Forma Financial Information

BuildASign has been included in our consolidated financial statements starting on its acquisition date. The

following unaudited pro forma financial information presents our results as if the BuildASign acquisition had
occurred on July 1, 2017. The pro forma financial information for all periods presented adjusts for the effects of
material business combination items, including estimated amortization of acquired intangible assets, interest
associated with debt used to finance the acquisition, and transaction related costs.

Pro forma revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2,783,205 $

2,717,785

Pro forma net income attributable to Cimpress N.V.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

93,399

31,571

We utilized proceeds from our credit facility in order to finance the acquisition. In connection with the
acquisition, we incurred $1,140 in general and administrative expenses during the year ended June 30, 2019,
primarily related to legal, financial, and other professional services.

Year Ended June 30,

2019

2018

83

Acquisition of VIDA Group Co.

On July 2, 2018, we acquired approximately 73% of the shares of VIDA Group Co. ("VIDA"), a U.S.-based
startup, with options to increase our ownership beginning in fiscal 2023. For the noncontrolling interest, we entered
into put and call options with each employee who holds shares, which become exercisable starting in fiscal 2023, or
earlier if the employee terminates their employment. The total consideration was $18,703, net of cash acquired.
VIDA brings manufacturing access and an e-commerce marketplace to artists, thereby enabling artists to convert
ideas in beautiful, original products for customers, ranging from fashion, jewelry and accessories to home accent
pieces. This investment supports our strategy to build a competitively differentiated portfolio of focused brands by
providing access to the textiles marketplace.

We recognized the assets, liabilities and noncontrolling interest on the basis of their fair values at the date

of the acquisition, with any excess of the purchase price paid over the fair value of the net assets recorded as
goodwill. The aggregate allocation to goodwill, net liabilities and noncontrolling interest was $26,017, $647, and
$5,705, respectively.

The revenue and earnings included in our consolidated financial statements for the year ended June 30,

2019 are not material. We utilized proceeds from our credit facility to finance the acquisition.

Fiscal 2018 divestiture

Divestiture of Albumprinter

On August 31, 2017 we sold our Albumprinter business, including FotoKnudsen AS, for a total of €78,382

($93,071 based on the exchange rate as of the date of sale) in cash, net of transaction costs and cash divested
(after $11,874 in pre-closing dividends). As a result of the sale, we recognized a gain of $47,545, net of transaction
costs, within our consolidated statement of operations for the year ended June 30, 2018. In connection with the
divestiture, we entered into an agreement with Albumprinter under which Albumprinter will continue to fulfill photo
book orders for our Vistaprint business. Additionally, we agreed to provide Albumprinter with certain transitional
support services for a period of up to one year from the date of the sale.

Fiscal 2017 acquisition

Acquisition of National Pen Co. LLC

On December 30, 2016, we acquired 100% of the equity interests of National Pen Co. LLC, a manufacturer
and marketer of custom writing instruments for small- and medium-sized businesses. At closing, we paid $214,573
in cash, subject to post closing adjustments based on acquired cash, debt and working capital balances. During the
third quarter of fiscal 2017, we finalized and received payment for the post closing adjustment, which reduced the
purchase price by $1,941. The acquisition supports our strategy to build competitively differentiated supply chain
capabilities that we can make available via our mass customization platform, which we bring to market through a
portfolio of focused brands. We expect National Pen will also complement our organic investments in technology
and supply chain capabilities for promotional products, apparel and gift offerings.

The table below details the consideration transferred to acquire National Pen:

Cash consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Final post closing adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

214,573

(1,941)

212,632

The excess purchase price over the fair value of National Pen's net assets was recorded as goodwill, which

is primarily attributable to the value of its workforce, its manufacturing and marketing process and know-how, as
well as synergies which include leveraging National Pen's scale-based sourcing channels, integrating into our mass
customization platform, and supporting the development of its e-commerce platform. We attributed $34,520 of
goodwill to the National Pen reportable segment, and allocated $23,200 of goodwill to the Vistaprint segment for
certain synergies that are expected to be realized by the Vistaprint segment as a result of the acquisition. The
amount of goodwill that is deductible for tax purposes is approximately $19,000.

84

The fair value of the assets acquired and liabilities assumed was:

Tangible assets acquired and liabilities assumed (1):

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Identifiable intangible assets:

Developed Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Customer Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

Weighted Average
Useful Life in Years

8,337

20,921

19,854

11,281

29,472

1,270

(12,590)

(17,805)

(908)

(3,255)

(9,665)

19,000

33,000

56,000

57,720

F
o
r
m
1
0
-
K

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

6

11

7

n/a

Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

212,632

(1) National Pen has materially impacted our working capital balances post-acquisition, resulting in increased accounts receivable, inventory,

accounts payable and accrued expenses balances in our consolidated balance sheet.

We utilized proceeds from our credit facility in order to finance the acquisition. In connection with the
acquisition, we incurred $2,005 in general and administrative expenses during the year ended June 30, 2017,
primarily related to legal, financial, and other professional services.

8. Goodwill and Acquired Intangible Assets

Goodwill

The carrying amount of goodwill by reportable segment as of June 30, 2019 and June 30, 2018 was as

follows:

Vistaprint

PrintBrothers

The Print
Group

National Pen

All Other
Businesses

Total

Balance as of June 30, 2017 . . . . . . . . . . . . . $ 147,207

$ 124,867

$ 196,938

$

34,520

$

11,431

$ 514,963

Adjustments . . . . . . . . . . . . . . . . . . . . . . . . . .

Effect of currency translation adjustments (1)

(58)

(942)

—

2,704

—

4,262

(86)

—

Balance as of June 30, 2018 . . . . . . . . . . . . .

146,207

127,571

201,200

34,434

Acquisitions (2) . . . . . . . . . . . . . . . . . . . . . . . .

Impairment (3) . . . . . . . . . . . . . . . . . . . . . . . .

Adjustments . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

—

—

—

—

2,686

—

—

Effect of currency translation adjustments (1)

(246)

(3,482)

(5,523)

—

—

—

—

—

—

11,431

212,286

(7,503)

(181)

—

(144)

6,024

520,843

214,972

(7,503)

(181)

(9,251)

Balance as of June 30, 2019 . . . . . . . . . . . . . $ 145,961

$ 124,089

$ 198,363

$

34,434

$ 216,033

$ 718,880

_________________

(1) Related to goodwill held by subsidiaries whose functional currency is not the U.S. Dollar.

(2) Refer to Note 7 for additional details related to our acquisitions of BuildASign and VIDA. We also recognized goodwill related to a small

acquisition of a supplier by one of our businesses within The Print Group reportable segment.

(3) During fiscal 2019 we recorded an impairment charge of $7,503, related to our Printi reporting unit. See below for additional details.

85

Impairment Review

Fiscal 2019

Our annual goodwill impairment test is performed as of May 31; however, during the fourth quarter of fiscal
2019, we identified triggering events associated with our Printi reporting unit, which indicated that it was more likely
than not that the fair value of the reporting unit is below the carrying amount. Printi is the leader in Brazil's online
printing industry and has grown quickly since its founding. That said, investment in capacity and other fixed costs
was far too high in fiscal year 2019 relative to the scale of the business and the mid-term outlook. As a result, we
implemented restructuring activities and aligned future operating plans during the fourth quarter of fiscal 2019 that
negatively impacted our cash flow forecasts for this business.

As required, prior to performing the quantitative goodwill impairment test, we first evaluated the
recoverability of the Printi long-lived assets as the change in expected long-term cash flows was indicative of a
potential impairment. We performed the recoverability test using undiscounted cash flows for our Printi asset group
and evaluated the fair value of their long-lived assets which are comprised primarily of production equipment and
concluded there is no impairment of the long-lived assets.

Subsequent to performing the long-lived asset impairment test, we performed our goodwill impairment test

which resulted in an impairment charge of the total goodwill of the Printi reporting unit of $7,503. In order to execute
the quantitative goodwill impairment test, we compared the fair value of the Printi reporting unit to its carrying value.
We considered using an income approach, but due to the continued investments that are expected in the near-term
discrete cash flow period, we used a market approach to derive fair value, based on the guideline public company
method. We considered a revenue multiple approach, which we believe is appropriate for an early stage operation,
like our Printi business. We concluded that the fair value of the reporting unit indicated a full impairment of the Printi
goodwill.

For our annual goodwill impairment test as of May 31, 2019, we evaluated each of our remaining eleven
reporting units with goodwill individually. We considered the timing of our most recent fair value assessment and
associated headroom, the actual operating results as compared to the cash flow forecasts used in those fair value
assessments, the current long-term forecasts for each reporting unit, and the general market and economic
environment of each reporting unit. After performing this qualitative assessment for seven of our reporting units, we
determined that there was no indication the carrying values of those reporting units exceeded their respective fair
values.

Based on the qualitative procedures performed we then performed a quantitative analysis for four of our

reporting units during this testing cycle in order to gain additional assurance there were no impairments. We
estimated the fair value of each reporting unit, using the income approach, which was determined based on the
present value of estimated future cash flows. The cash flow projections are based on our estimates of revenue
growth rates and operating margins, taking into consideration recent business and market trends. The discount
rates used were based on the weighted-average cost of capital adjusted for the related business-specific risks. For
each of these reporting units, we compared the estimated fair value to the carrying value, and considered the
estimated level of headroom. Based on the substantial level of headroom associated with each of these reporting
units, we concluded there was no impairment for any of the remaining reporting units.

Fiscal 2017

During fiscal 2017, we changed the composition of our Tradeprint reporting unit (a part of The Print Group

reportable segment). This change, when combined with an updated profit outlook that was lower than originally
forecasted as of the acquisition date, indicated that it was more likely than not that the fair value of the reporting unit
was below the carrying amount. We performed the recoverability test using undiscounted cash flows for our
Tradeprint asset group and concluded that an impairment of long-lived assets existed. We proceeded to estimate
the fair value of the assets, using an income and cost approach based on market participant assumptions and
recognized a partial impairment charge for our acquired intangible assets of $3,211.

Subsequent to performing the long-lived asset impairment test, we performed our goodwill impairment test
which resulted in an additional impairment charge of the total goodwill of the Tradeprint reporting unit of $6,345. In
order to execute the quantitative goodwill impairment test, we compared the fair value of the Tradeprint reporting
unit to its carrying value.

86

Acquired Intangible Assets

Gross
Carrying
Amount

June 30, 2019

Accumulated
Amortization

Net
Carrying
Amount

June 30, 2018

Gross Carrying
Amount

Accumulated
Amortization

Net Carrying
Amount

Trade name . . . . . . . . . . . . . . . . . . $

145,908 $

(35,199) $

110,709 $

99,102 $

(23,821) $

Developed technology . . . . . . . . . .

84,980

Customer relationships . . . . . . . . .

191,719

Customer network and other . . . . .

Print network . . . . . . . . . . . . . . . . .

15,970

25,014

(48,653)

(97,392)

(10,150)

(9,496)

36,327

94,327

5,820

15,518

55,460

182,545

16,289

25,716

(39,218)

(70,655)

(8,312)

(6,905)

75,281

16,242

111,890

7,977

18,811

Total intangible assets . . . . . . . . . . $

463,591 $

(200,890) $

262,701 $

379,112 $

(148,911) $

230,201

Acquired intangible assets amortization expense for the years ended June 30, 2019, 2018 and 2017 was

$53,256, $49,881 and $46,145, respectively. During the year ended June 30, 2019, the increase in acquired
intangible asset amortization is primarily related to our fiscal 2019 acquisition of BuildASign. Estimated intangible
assets amortization expense for each of the five succeeding fiscal years and thereafter is as follows:

F
o
r
m
1
0
-
K

2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2021. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2022. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2023. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

52,374

47,735

42,661

34,254

24,021

61,656

$

262,701

9. Other Balance Sheet Components

Accrued expenses included the following:

June 30, 2019

June 30, 2018

Compensation costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

58,864 $

Income and indirect taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Advertising costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Production costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shipping costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sales returns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Purchases of property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Professional fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

40,102

22,289

9,261

7,275

5,413

2,358

2,786

2,271

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

44,096

Total accrued expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

194,715 $

57,024

33,557

28,140

8,903

5,241

5,076

4,489

3,802

1,653

38,776

186,661

87

Other current liabilities included the following:

Short-term derivative liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,628 $

Current portion of lease financing obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current portion of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,569

10,668

3,016

Total other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

27,881 $

31,054

12,569

10,747

601

54,971

June 30, 2019

June 30, 2018

Other liabilities included the following:

June 30, 2019

June 30, 2018

Long-term capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

16,036 $

Long-term derivative liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15,886

Liability-based equity award (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mandatorily redeemable noncontrolling interest (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21,794

Total other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

53,716 $

16,883

10,080

15,464

4,366

22,731

69,524

_______________________

(1) These liabilities relate to share-based compensation awards and mandatorily redeemable noncontrolling interest associated with our Printi
business. As of June 30, 2019, we estimated the future redemption value to be zero, primarily due to lower forecasted financial results, of
which the redemption value is calculated based on certain contractual financial measures in the period we expect the put or call option to be
exercised. We have made separate prepayments for these obligations, in the form of loans to the minority shareholders, so these liabilities
have been reclassified as a reserve against the related loan receivables, resulting in a reduction in other liabilities on our balance sheet.
Refer to Note 15 for additional details.

10. Debt

Senior secured credit facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

621,224 $

7.0% Senior unsecured notes due 2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Debt issuance costs and debt discounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

400,000

14,361

(12,018)

Total debt outstanding, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,023,567

Less: short-term debt (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

81,277

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

942,290 $

432,414

400,000

7,015

(12,585)

826,844

59,259

767,585

June 30, 2019

June 30, 2018

_____________________

(1) Balances as of June 30, 2019 and June 30, 2018 are inclusive of short-term debt issuance costs and debt discounts of $2,419 and $2,012,

respectively.

Our Debt

Our various debt arrangements described below contain customary representations, warranties and events

of default. As of June 30, 2019, we were in compliance with all financial and other covenants related to our debt.

Senior Secured Credit Facility

On January 7, 2019, we amended the terms of our senior secured credit facility, resulting in an increase in

loan commitments to both our revolving loans and term loans. The terms and covenants of the senior secured credit
facility remain unchanged. As of June 30, 2019, we had a committed credit facility of $1,592,466 as follows:

•

•

Revolving loans of $1,087,257 with a maturity date of June 14, 2023

Term loans of $505,209 amortizing over the loan period, with a final maturity date of June 14, 2023

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Under the terms of our credit agreement, borrowings bear interest at a variable rate of interest based on

LIBOR plus 1.375% to 2.0%. Interest rates depend on our leverage ratio, which is the ratio of our consolidated total
indebtedness to our consolidated EBITDA, as defined by the credit agreement. As of June 30, 2019, the weighted-
average interest rate on outstanding borrowings was 3.90%, inclusive of interest rate swap rates. We are also
required to pay a commitment fee on unused balances of 0.225% to 0.35% depending on our leverage ratio. We
have pledged the assets and/or share capital of a number of our subsidiaries as collateral for our outstanding debt
as of June 30, 2019.

Our credit agreement contains financial and other covenants, including but not limited to limitations on (1) our
incurrence of additional indebtedness and liens, (2) the consummation of certain fundamental organizational
changes or intercompany activities, for example acquisitions, (3) investments and restricted payments including the
amount of purchases of our ordinary shares or payments of dividends, and (4) the amount of consolidated capital
expenditures that we may make in each of our fiscal years through June 30, 2023. The credit agreement also
contains financial covenants calculated on a trailing twelve month, or TTM, basis that:

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•

•

•

our consolidated leverage ratio, which is the ratio of our consolidated indebtedness (*) to our TTM
consolidated EBITDA (*), will not exceed 4.75, but may, on no more than three occasions during the term of
the Credit Agreement, be increased to 5.00 for four consecutive quarters for certain permitted acquisitions;

our senior secured leverage ratio, which is the ratio of our consolidated senior secured indebtedness (*) to
our TTM consolidated EBITDA (*), will not exceed 3.25 to 1.00, but may, on no more than three occasions
during the term of the Credit Agreement, be increased to 3.50 for four consecutive quarters for certain
permitted acquisitions.

our interest coverage ratio, which is the ratio of our consolidated EBITDA (*) to our consolidated interest
expense, will be at least 3.00.

Indenture and Senior Unsecured Notes

On June 15, 2018, we completed a private placement of $400,000 in aggregate principal amount of 7.0%

senior unsecured notes due 2026 (the “2026 Notes”). We issued the 2026 Notes pursuant to a senior notes
indenture dated as of June 15, 2018, among Cimpress N.V., our subsidiary guarantors, and MUFG Union Bank,
N.A., as trustee (the "Indenture"). We used the net proceeds from the 2026 Notes during fiscal 2018 to redeem all
of the outstanding 7.0% senior unsecured notes due 2022, repay a portion of the indebtedness outstanding under
our revolving credit facility and pay all related fees and expenses.

The 2026 Notes bear interest at a rate of 7.0% per annum and mature on June 15, 2026. Interest on the

Notes is payable semi-annually on June 15 and December 15 of each year, commencing on December 15, 2018, to
the holders of record of the 2026 Notes at the close of business on June 1 and December 1, respectively, preceding
such interest payment date.

The 2026 Notes are senior unsecured obligations and rank equally in right of payment to all our existing

and future senior unsecured debt and senior in right of payment to all of our existing and future subordinated debt.
The Notes are effectively subordinated to any of our existing and future secured debt to the extent of the value of
the assets securing such debt. Subject to certain exceptions, each of our existing and future subsidiaries that is a
borrower under or guarantees our senior secured credit facilities will guarantee the 2026 Notes.

The indenture under which the 2026 Notes are issued contains various covenants, including covenants

that, subject to certain exceptions, limit our and our restricted subsidiaries’ ability to incur and/or guarantee
additional debt; pay dividends, repurchase shares or make certain other restricted payments; enter into agreements
limiting dividends and certain other restricted payments; prepay, redeem or repurchase subordinated debt; grant
liens on assets; enter into sale and leaseback transactions; merge, consolidate or transfer or dispose of
substantially all of our consolidated assets; sell, transfer or otherwise dispose of property and assets; and engage in
transactions with affiliates.

We have the right to redeem, at any time prior to June 15, 2021, some or all of the 2026 Notes at a

redemption price equal to 100% of the principal amount redeemed, plus a make-whole amount as set forth in the
Indenture, plus, in each case, accrued and unpaid interest to, but not including, the redemption date. In addition, we
have the right to redeem, at any time prior to June 15, 2021, up to 40% of the aggregate outstanding principal

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amount of the 2026 Notes at a redemption price equal to 107% of the principal amount thereof, plus accrued and
unpaid interest to, but not including, the redemption date, with the net proceeds of certain equity offerings by
Cimpress. At any time on or after June 15, 2021, we may redeem some or all of the Notes at the redemption prices
specified in the Indenture, plus accrued and unpaid interest to, but not including, the redemption date.

As of June 30, 2019, we were in compliance with all financial and other covenants under the credit

agreement and senior unsecured notes indenture.

Other Debt

Other debt consists primarily of term loans acquired through our various acquisitions or used to fund certain
capital investments. As of June 30, 2019 and June 30, 2018 we had $14,361 and $7,015, respectively, outstanding
for those obligations that are payable through March 2025.

11. Shareholders’ Equity

Treasury shares

On November 17, 2017, we announced that our Board had authorized the repurchase of up to 6,200,000 of

our ordinary shares and during the year ended June 30, 2019, we purchased 240,429 shares under this
authorization for a cost of $24,105. On February 12, 2019, we announced that our Board authorized the repurchase
of up to 5,500,000 of our ordinary shares, which replaced the previous authorization. During the year ended June
30, 2019, we purchased 354,021 shares under this authorization for a cost of $31,462.

Share-based awards

The 2016 Performance Equity Plan (the "2016 Plan") became effective upon shareholder approval on May

27, 2016 and allows us to grant PSUs, entitling the recipient to receive Cimpress ordinary shares based upon
continued service to Cimpress and the achievement of objective, predetermined appreciation of Cimpress' three-
year moving average share price. We may grant PSUs under the 2016 Plan to our employees, officers, non-
employee directors, consultants, and advisors. Subject to adjustment in the event of stock splits, stock dividends
and other similar events, we may make awards under the 2016 Plan for up to 6,000,000 of our ordinary shares.

The 2011 Equity Incentive Plan (the “2011 Plan”) became effective upon shareholder approval on June 30,

2011 and allows us to grant share options, share appreciation rights, restricted shares, restricted share units and
other awards based on our ordinary shares to our employees, officers, non-employee directors, consultants and
advisors. Among other terms, the 2011 Plan requires that the exercise price of any share option or share
appreciation right granted under the 2011 Plan be at least 100% of the fair market value of the ordinary shares on
the date of grant; limits the term of any share option or share appreciation right to a maximum period of 10 years;
provides that shares underlying outstanding awards under the Amended and Restated 2005 Equity Incentive Plan
that are canceled, forfeited, expired or otherwise terminated without having been issued in full will become available
for the grant of new awards under the 2011 Plan; and prohibits the repricing of any share options or share
appreciation rights without shareholder approval. In addition, the 2011 Plan provides that the number of ordinary
shares available for issuance under the plan will be reduced by (i) 1.56 ordinary shares for each share subject to a
restricted share or other share-based award with a per share or per unit purchase price lower than 100% of the fair
market value of the ordinary shares on the date of grant and (ii) one ordinary share for each share subject to any
other award under the 2011 Plan.

Our 2005 Non-Employee Directors’ Share Option Plan allows us to grant share options to our non-

employee directors upon initial appointment as a director and annually thereafter in connection with our annual
general meeting of shareholders if they are continuing to serve as a director at such time. We also have two
additional plans with outstanding awards from which we will not grant any additional awards.

An aggregate of 6,637,132 ordinary shares were available for future awards under all of our share-based

award plans as of June 30, 2019. For PSUs under our 2016 Plan, we assumed that we would issue ordinary shares
equal to 250% of the outstanding PSUs, which is the maximum potential share issuance. A combination of new
shares and treasury shares has historically been used in fulfillment of our share based awards.

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Share options

We granted options in prior years to purchase ordinary shares at prices that are at least equal to the fair

market value of the shares on the date the option is granted and have a contractual term of approximately eight to
ten years. Options generally vest over 3 years for non-employee directors and over 4 years for employees.

The fair value of each option award subject only to service period vesting is estimated on the date of grant

using the Black-Scholes option pricing model and is recognized as expense on a straight-line basis over the
requisite service period. Use of a valuation model requires management to make certain assumptions with respect
to inputs. The expected volatility assumption is based upon historical volatility of our share price. The expected term
assumption is based on the contractual and vesting term of the option and historical experience. The risk-free
interest rate is based on the U.S. Treasury yield curve with a maturity equal to the expected life assumed at the
grant date. We value share options with a market condition using a lattice model with compensation expense
recorded on an accelerated basis over the requisite service period.

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We did not grant any share options in fiscal 2019 or 2018. A summary of our share option activity and

related information for the year ended June 30, 2019 is as follows:

Shares
Pursuant to
Options

Weighted-
Average
Exercise
Price

Weighted-
Average
Remaining
Contractual
Term (years)

Aggregate
Intrinsic
Value

Outstanding at the beginning of the period . . . . . . . . . . . . . . . .

1,651,308 $

48.74

1.9

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(218,085)

Forfeited/expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,309)

Outstanding at the end of the period . . . . . . . . . . . . . . . . . . . . .

1,431,914 $

Exercisable at the end of the period. . . . . . . . . . . . . . . . . . . . . .

1,431,800 $

—

38.54

81.52

50.27

50.27

0.9 $

0.9 $

58,171

58,167

The intrinsic value in the table above represents the total pre-tax amount, net of exercise price, which would

have been received if all option holders exercised in-the-money options on June 30, 2019. The total intrinsic value
of options exercised during the fiscal years ended June 30, 2019, 2018 and 2017 was $12,498, $46,853, and
$25,566, respectively.

Performance share units - 2016 Performance Equity Plan

The PSU awards entitle the recipient to receive Cimpress ordinary shares between 0% and 250% of the

number of units, based upon continued service to Cimpress and the achievement of a compounded annual growth
rate target based on Cimpress' three-year moving average share price that will be assessed annually in years 6 -
10 following the grant date. PSU awards granted in fiscal 2020 will be assessed annually in years 4-8 following the
grant date. The fair value of the PSUs is based on a Monte Carlo simulation, and the resulting expense is
recognized on an accelerated basis over the requisite service period.

During fiscal 2018, we issued supplemental performance share units ("supplemental PSUs") to certain

members of management (excluding Robert Keane, our Chairman and CEO) that were incremental to our typical
long-term incentive awards. The supplemental PSUs are subject to a three-year cumulative financial performance
condition intended to provide a stretch goal for participants in addition to service vesting and share price
performance conditions. The evaluation of achievement of the performance condition is at the discretion of the
Compensation Committee and, therefore, the awards are subject to mark-to-market accounting throughout the
performance vesting period. Beginning in the second quarter of fiscal 2018, we concluded that the achievement of
the performance condition was probable and recognized $15,397 of expense cumulatively through the first quarter
of fiscal 2019. In the second quarter of fiscal 2019, which is seasonally significant, we concluded that the
achievement of the three-year cumulative performance condition was no longer probable, and we reversed the
previously recognized expense of $15,397. As of June, 30, 2019 we continue to consider achievement of the
performance condition to not be probable. If, in a future period, we determine that it is probable that the financial
performance condition will be achieved based on our financial performance, we will cumulatively catch up the
expense in that period.

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A summary of our PSU activity and related information for the fiscal year ended June 30, 2019 is as

follows:

Outstanding at the beginning of the period . . . . . . . . . . . . . . . . . . . . . . . . . . .

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vested and distributed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at the end of the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-
Average
Grant Date Fair
Value

Aggregate
Intrinsic
Value

119.04

176.16

—

140.40

132.55 $

74,688

PSUs

680,763

226,220

—

(85,238)

821,745

The weighted average fair value of PSUs granted during the fiscal years ended June 30, 2019, 2018, and
2017 was $176.16, $115.02, and $123.51, respectively. The total intrinsic value of PSUs outstanding at the fiscal
years ended June 30, 2019, 2018 and 2017 was $74,688, $98,683 and $35,452, respectively. As of June 30, 2019,
the number of shares subject to PSUs included in the table above assumes the issuance of one share for each
PSU, but based on actual performance that amount delivered can range from zero shares to a maximum of
2,054,363 shares.

Restricted share units

The fair value of an RSU award is equal to the fair market value of our ordinary shares on the date of grant
and the expense is recognized on a straight-line basis over the requisite service period. RSUs generally vest over 4
years. For awards with a performance condition, we recognize compensation cost on an accelerated basis over the
requisite service period when achievement of the performance condition is deemed probable.

A summary of our RSU activity and related information for the fiscal year ended June 30, 2019 is as

follows:

Weighted-
Average
Grant Date Fair
Value

Aggregate
Intrinsic
Value

RSUs

Unvested at the beginning of the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

209,868 $

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vested and distributed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

(54,669)

(145,003)

76.67

—

76.70

75.98

Unvested at the end of the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,196 $

86.37 $

927

The weighted average fair value of RSUs granted during the fiscal year ended June 30, 2017 was $97.25.

We did not grant any RSUs during the fiscal year ended June 30, 2018 or 2019. The total intrinsic value of RSUs
vested during the fiscal years ended June 30, 2019, 2018 and 2017 was $6,749, $11,581 and $21,130,
respectively.

Restricted share awards

As part of our acquisition of Tradeprint during the first quarter of fiscal 2016, we issued 65,050 restricted
ordinary shares. The fair value of the RSAs was determined based on our share price on the date of grant and is
recognized as share-based compensation expense over the applicable service period. These awards vest over a 2
to 4 year period.

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A summary of our RSA activity and related information for the fiscal year ended June 30, 2019 is as follows:

Weighted-
Average
Grant Date Fair
Value

Aggregate
Intrinsic
Value

RSAs

Unvested at the beginning of the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,291 $

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vested and released . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

(4,146)

—

64.53

—

64.53

—

Unvested at the end of the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,145 $

64.53 $

377

Share-based compensation

Total share-based compensation costs were $21,716, $50,466 and $48,627 for the years ended June 30,

2019, 2018 and 2017, respectively, and we elected to recognize the impact of forfeitures as they occur.

From time to time we issue awards that are considered liability-based awards as they are settleable in

cash. As of June 30, 2019, we have a liability-based award associated with our Printi LLC investment, of which the
estimated settlement amount is zero. Refer to Note 15 for additional details.

Share-based compensation costs capitalized as part of software and website development costs were $1,141,
$1,607 and $1,546 for the years ended June 30, 2019, 2018 and 2017, respectively.

As of June 30, 2019, there was $24,893 of total unrecognized compensation cost related to non-vested,

share-based compensation arrangements. This cost is expected to be recognized over a weighted average period
of 1.5 years.

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12. Employees’ Savings Plans

Defined contribution plans

We maintain certain government-mandated and defined contribution plans throughout the world. Our most

significant defined contribution retirement plans are in the U.S. and comply with Section 401(k) of the Internal
Revenue Code. We offer eligible employees in the U.S. the opportunity to participate in one of these plans and
match most employees' eligible contributions at various rates subject to service vesting as specified in each of the
related plan documents.

We expensed $11,401, $11,723 and $11,691 for our government-mandated and defined contribution plans

in the years ended June 30, 2019, 2018 and 2017, respectively.

Defined benefit plan

We currently have a defined benefit plan that covers substantially all of our employees in Switzerland. Our

Swiss plan is a government-mandated retirement fund with benefits generally earned based on years of service and
compensation during active employment; however, the level of benefits varies within the plan. Eligibility is
determined in accordance with local statutory requirements. Under this plan, both we and certain of our employees
with annual earnings in excess of government determined amounts are required to make contributions into a fund
managed by an independent investment fiduciary. Employer contributions must be in an amount at least equal to
the employee’s contribution. Minimum employee contributions are based on the respective employee’s age, salary,
and gender. As of June 30, 2019 and 2018, the plan had an unfunded net pension obligation of approximately
$1,525 and $1,268, respectively, and plan assets which totaled approximately $2,849 and $3,050, respectively. For
the years ended June 30, 2019, 2018 and 2017 we recognized expense totaling $424, $55, and $1,191,
respectively, related to our Swiss plan.

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13. Income Taxes

The following is a summary of our income (loss) before income taxes by geography:

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(10,879) $

9,183 $

13,390

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

137,791

57,183

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

126,912 $

66,366 $

(92,707)

(79,317)

Year Ended June 30,

2019

2018

2017

The components of the provision (benefit) for income taxes are as follows:

Year Ended June 30,

2019

2018

2017

Current:

U.S. Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

84 $

446 $

(1,144)

U.S. State. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred:

U.S. Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

U.S. State. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,130

26,862

28,076

(1,347)

(183)

6,886

5,356

(117)

33,065

33,394

(6,673)

2,306

(9,449)

(13,816)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

33,432 $

19,578 $

1,344

26,191

26,391

(1,999)

(1,497)

(30,013)

(33,509)

(7,118)

94

The following is a reconciliation of the standard U.S. federal statutory tax rate and our effective tax rate:

Year Ended June 30,

2019

2018

2017

U.S. federal statutory income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21.0%

State taxes, net of federal effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax rate differential on non-U.S. earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in tax residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax on repatriated earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Irish foreign tax credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

U.S. tax reform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Compensation related items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nondeductible acquisition-related payments. . . . . . . . . . . . . . . . . . . . . . . . . .

Changes to variable interest entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes to derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Patent box (Italy) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notional interest deduction (Italy) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nondeductible interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax credits and incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net tax benefit on intellectual property transfer . . . . . . . . . . . . . . . . . . . . . . . .

Gain on sale of subsidiary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1.0)

(7.2)

20.5

8.0

(19.1)

3.7

0.7

(1.7)

0.6

(2.5)

2.0

4.5

(3.4)

(0.8)

1.3

(3.6)

—

—

3.3

Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26.3%

28.0%

(2.4)

(1.3)

—

—

—

10.4

(15.1)

6.7

3.6

—

—

—

—

(1.9)

2.9

(4.8)

—

4.0

F
o
r
m
1
0
-
K

35.0%

(0.1)

(15.5)

—

—

—

—

7.4

(21.9)

(18.0)

—

(1.6)

—

—

5.0

(1.3)

7.1

13.8

0.4

(0.6)

29.5%

(2.3)

8.0%

On February 12, 2019, our parent company, Cimpress N.V., changed its residency from the Netherlands to

Ireland. Cimpress N.V. remains incorporated in the Netherlands. However, effective from this date forward,
Cimpress N.V. will be centrally managed and controlled in Ireland. In accordance with Irish tax law, and the
applicable tax treaties, a company which is centrally managed and controlled in Ireland is regarded as resident in
Ireland for taxation purposes. As of February 12, 2019, profits generated by Cimpress N.V. will be taxed in Ireland,
accordingly. The change in residency did not have a material impact on our fiscal 2019 tax provision due to
valuation allowances on a significant portion of our deferred tax assets in both jurisdictions. However, there is a
significant change in how dividends received by Cimpress N.V. from its lower tier subsidiaries are treated for tax
purposes. Historically, dividends received by Cimpress N.V. were generally free from income tax in the Netherlands,
in accordance with the Dutch participation exemption rules. By contrast, in Ireland, such dividends will be
immediately taxable to Cimpress N.V. subject to the availability of foreign tax credit relief. During fiscal 2019,
Cimpress N.V. received dividends from various subsidiaries which are subject to tax in Ireland. However, the
income tax owed on these dividends is entirely reduced by the availability of foreign tax credits resulting in no net
income tax owed.

For the year ended June 30, 2019, our U.S. federal statutory tax rate was reduced from 28% to 21% as a
result of the passage of U.S. tax reform during our second quarter of fiscal 2018. Our effective tax rate for the year
was above our U.S. federal statutory tax rate primarily due to losses in certain jurisdictions for which we cannot
recognize a tax benefit. The jurisdictions that have the most significant impact to our non-U.S. tax provision include
Australia, Austria, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, Spain and Switzerland. The
applicable tax rates in these jurisdictions range from 10% - 34%. The total tax rate benefit from operating in non-
U.S. jurisdictions is included in the line “Tax rate differential on non-U.S. earnings” in the above tax rate
reconciliation table.

For the year ended June 30, 2019, our effective tax rate was 26.3% as compared to the prior year effective

tax rate of 29.5%. The decrease in our effective tax rate as compared to the prior year is primarily due to a more
favorable geographic mix on increased profits. In addition, we recognized "Patent Box" tax benefits of $4,260

95

granted to our Pixartprinting business in Italy. These impacts were offset by decreased share based compensation
tax benefits of $1,539 as compared to $12,802 in fiscal 2018. Our fiscal year 2018 effective tax rate was higher than
fiscal year 2017 due primarily to a less favorable geographic mix on increased profits, the unfavorable impact to our
deferred tax assets as a result of U.S. tax reform, and the adoption of ASU 2016-16. If we had not adopted ASU
2016-16 in fiscal year 2018, tax expense would have been lower by $8,363. In addition, we recognized a reduction
to our deferred tax assets of $4,908 related to expected future changes to our U.S. state apportionment. These
impacts were offset by increased share based compensation tax benefits of $12,802 as compared to $8,003 in
fiscal 2017.

In fiscal 2018, we adopted ASU 2016-16, "Income Taxes (Topic 740): Intra-Entity Transfers of Assets Other

Than Inventory," which requires the immediate recognition for income tax consequences of an intra-entity transfer of
assets other than inventory when the transfer occurs. Under the prior accounting rules, any resulting gain or loss
and immediate tax impact on an intra-entity transfer was eliminated and not recognized in the consolidated financial
statements. Instead, the tax effects were deferred and recognized over the economic lives of the transferred assets.
The adoption of ASU 2016-16 had a significant impact to our tax balances, primarily as it relates to transfers of
intellectual property from subsidiaries within the Cimpress group to our subsidiary based in Switzerland. Our
subsidiary based in Switzerland is entitled to amortize the fair market value of the intellectual property received over
five years for Swiss tax purposes. Following the adoption of ASU 2016-16, we eliminated $24,573 of tax assets
associated with the deferred tax costs of the transferor entities and recorded $18,710 of deferred tax assets for the
unamortized value of intellectual property of our subsidiary in Switzerland, with a cumulative-effect adjustment to
retained earnings of $5,863. The intellectual property amortization reduced our deferred tax asset and will no longer
impact our effective tax rate in fiscal 2018 and beyond. The net tax benefit recognized under the prior accounting
associated with the amortization of the intellectual property was $12,926 in fiscal year 2017 and is included in the
line "Net tax benefit on intellectual property transfer" in the above tax rate reconciliation table.

Significant components of our deferred income tax assets and liabilities consisted of the following at

June 30, 2019 and 2018:

96

F
o
r
m
1
0
-
K

Year Ended June 30,

2019

2018

Deferred tax assets:

Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

80,832 $

Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Credit and other carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Derivative financial instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Subtotal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30,166

3,314

7,286

11,241

24,714

2,924

3,167

163,644

(59,410)

104,234

Deferred tax liabilities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(50,091)

IP installment obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment in flow-through entity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax on unremitted earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Derivative financial instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

(27,694)

(3,078)

(5,145)

—

(2,851)

(88,859)

94,925

27,980

3,211

6,023

17,194

6,649

7,552

3,206

166,740

(58,716)

108,024

(54,102)

(2,103)

(28,859)

—

(4,592)

(1,034)

(1,490)

(92,180)

Net deferred tax assets

$

15,375 $

15,844

In assessing the realizability of deferred tax assets, we consider whether it is more likely than not that some

or all of the deferred tax assets will not be realized. The increase in the valuation allowance from the prior year
relates primarily to $13,952 of Irish foreign tax credit carryforwards which do not expire, but for which management
has determined it is more likely than not that these will not be utilized upon future repatriation. In addition, we
generated losses in certain jurisdictions (mainly Brazil, China, Japan, the United Kingdom, and the United States)
for which management has determined, based on current profitability projections, that it is more likely than not that
these losses will not be utilized within the applicable carryforward periods available under local law. Offsetting the
overall increase in the valuation allowance, we wrote-off deferred tax assets of $21,789 and the corresponding
valuation allowance related to Cimpress N.V.'s Dutch net operating loss carryforwards as Cimpress N.V. is no
longer a resident of the Netherlands for Dutch tax purposes. Also, a portion of our derivative financial instruments
matured during fiscal 2019 resulting in an additional decrease to the valuation allowance.

We have recorded a full valuation allowance against $1,342 of deferred tax asset related to interest rate

swaps for which management has determined, based on current profitability projections, that it is more likely than
not that the deferred tax asset will not be recognized in the foreseeable future. The impact of this deferred tax asset
and associated valuation allowance has been recorded in Accumulated Other Comprehensive Loss on the balance
sheet. Additionally, we have recorded a partial valuation allowance of $4,134 against a deferred tax asset related to
U.S. state research and development credits for which management has determined that it is more likely than not
that these credits will not be utilized within the applicable carryforward periods available under local law.

We have not recorded a valuation allowance against $38,004 of deferred tax asset associated with prior

year tax losses generated in Switzerland. Management believes there is sufficient positive evidence in the form of
historical and future projected profitability to conclude that it is more likely than not that all of the losses in
Switzerland will be utilized against future taxable profits within the available carryforward period. Our assessment is
reliant on the attainment of our future operating profit goals. Failure to achieve these operating profit goals may
change our assessment of this deferred tax asset, and such change would result in an additional valuation
allowance and an increase in income tax expense to be recorded in the period of the change in assessment. We
will continue to review our forecasts and profitability trends on a quarterly basis.

97

No valuation allowance has been recorded against the majority of our deferred tax asset associated with
share-based compensation charges at June 30, 2019. However, in the future, if the underlying awards expire, are
released or are exercised with an intrinsic value less than the fair value of the awards on the date of grant, some or
all of the benefit may not be realizable. Additionally, no valuation allowance has been recorded against the $2,924
deferred tax asset associated with interest rate derivative instruments that has been recorded in accumulated other
comprehensive loss on the balance sheet.

Based on the weight of available evidence at June 30, 2019, management believes that it is more likely

than not that all other net deferred tax assets will be realized in the foreseeable future. We will continue to assess
the realization of the deferred tax assets based on operating results on a quarterly basis.

A reconciliation of the beginning and ending amount of the valuation allowance for the year ended June 30,

2019 is as follows:

Balance at June 30, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Charges to earnings (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Charges to other accounts (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at June 30, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

58,716

(2,197)

2,891

59,410

_________________

(1) Amount is primarily related to Irish foreign tax credits, U.S. state research and development credits and non-U.S. net operating losses.

(2) Amount is primarily related to acquired U.S. net operating losses, unrealized losses on interest rate swaps included in Accumulated Other
Comprehensive Loss and a decrease in deferred tax assets on non-U.S. net operating losses due to currency exchange rate changes.

As of June 30, 2019, we had gross U.S. federal and state net operating losses of approximately $41,233

that expire on various dates from fiscal 2034 through fiscal 2039 or with unlimited carryforward. We had gross non-
U.S. net operating loss and other carryforwards of $499,392, a significant amount of which begin to expire in fiscal
2021, with the remaining amounts expiring on various dates from fiscal 2020 through fiscal 2039 or with unlimited
carryforward. In addition, we have $10,469 of tax credit carryforwards primarily related to U.S. federal and state
research and development credits expiring on various dates beginning in fiscal 2030. The benefits of these
carryforwards are dependent upon the generation of taxable income in the jurisdictions where they arose.

We consider the following factors, among others, in evaluating our plans for indefinite reinvestment of our

subsidiaries’ earnings: (i) the forecasts, budgets and financial requirements of both our parent company and its
subsidiaries, both for the long term and for the short term; and (ii) the tax consequences of any decision to reinvest
earnings of any subsidiary. As of June 30, 2019, no tax provision has been made for $32,591 of undistributed
earnings of certain of our subsidiaries as these earnings are considered indefinitely reinvested. If, in the future, we
decide to repatriate the undistributed earnings from these subsidiaries in the form of dividends or otherwise, we
could be subject to withholding taxes payable in the range of $8,000 to $9,000 at that time. A cumulative deferred
tax liability of $5,145 has been recorded attributable to undistributed earnings that we have deemed are not
indefinitely reinvested. The remaining undistributed earnings of our subsidiaries are not deemed to be indefinitely
reinvested and can be repatriated no tax cost. Accordingly, there has been no provision for income or withholding
taxes on these earnings.

We currently benefit from various income tax holidays in certain jurisdictions. The tax holidays expire on

various dates from April 30, 2020 through August 7, 2022. When the tax holidays expire, we will be subject to tax at
rates ranging from 10% to 30%. As a result of the tax holidays, our net income was higher by $230 for fiscal 2019.

98

A reconciliation of the gross beginning and ending amount of unrecognized tax benefits is as follows:

Balance June 30, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Additions based on tax positions related to the current tax year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additions based on tax positions related to prior tax years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions based on tax positions related to prior tax years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions due to audit settlements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance June 30, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additions based on tax positions related to the current tax year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additions based on tax positions related to prior tax years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions based on tax positions related to prior tax years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions due to audit settlements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions due to lapse of statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cumulative translation adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance June 30, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additions based on tax positions related to the current tax year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additions based on tax positions related to prior tax years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions based on tax positions related to prior tax years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions due to lapse of statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cumulative translation adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,249

632

1,580

(30)

(1,048)

5,383

612

93

(261)

(31)

(1,105)

14

4,705

702

201

(117)

(763)

(7)

Balance June 30, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

4,721

F
o
r
m
1
0
-
K

For the year ended June 30, 2019, the amount of unrecognized tax benefits (exclusive of interest) that, if

recognized, would impact the effective tax rate is $4,430. We recognize interest and, if applicable, penalties related
to unrecognized tax benefits in income tax expense. The accrued interest and penalties recognized as of June 30,
2019, 2018 and 2017 were $515, $448 and $384, respectively. It is reasonably possible that a further change in
unrecognized tax benefits in the range of $400 to $800 may occur within the next twelve months related to the
settlement of one or more audits or the lapse of applicable statutes of limitations. We believe we have appropriately
provided for all tax uncertainties.

We conduct business in a number of tax jurisdictions and, as such, are required to file income tax returns in

multiple jurisdictions globally. The years 2016 through 2018 remain open for examination by the United States
Internal Revenue Service (“IRS”) and the years 2013 through 2018 remain open for examination in the various
states and non-US tax jurisdictions in which we file tax returns.

We are currently under income tax audit in certain jurisdictions globally. We believe that our income tax
reserves are adequately maintained taking into consideration both the technical merits of our tax return positions
and ongoing developments in our income tax audits. However, the final determination of our tax return positions, if
audited, is uncertain and therefore there is a possibility that final resolution of these matters could have a material
impact on our results of operations or cash flows.

14. Noncontrolling Interests

For some of our subsidiaries, we own a controlling equity stake, and a third party or key member of the
business' management team owns a minority portion of the equity. The balance sheet and operating activity of
these entities are included in our consolidated financial statements and we adjust the net income (loss) in our
consolidated statement of operations to exclude the noncontrolling interests' proportionate share of results. We
present the proportionate share of equity attributable to the redeemable noncontrolling interests as temporary equity
within our consolidated balance sheet and the proportionate share of noncontrolling interests not subject to a
redemption provision that is outside of our control as equity. We recognize redeemable noncontrolling interests at
fair value on the sale or acquisition date and adjust to the redemption value on a periodic basis, if that amount
exceeds the fair value. If the formulaic redemption value exceeds the fair value of the noncontrolling interest, then
the accretion to redemption value is offset to the net (income) loss attributable to noncontrolling interest in our
consolidated statement of operations.

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Redeemable Noncontrolling Interests

PrintBrothers

On December 20, 2018, we purchased the 12% equity interest of our WIRmachenDRUCK subsidiary that

was held by members of the management team for €36,173 ($41,177 based on the exchange rate as of the
redemption date).

During the fourth quarter of fiscal 2019, we sold a minority equity interest in each of the three businesses

within our PrintBrothers reportable segment to members of the management team. We received proceeds of
€50,173 ($57,046 based on the exchange rate on the date we received the proceeds) in exchange for an equity
interest in each of the businesses ranging from 12% to 13%. As of June 30, 2019, we recognized the redeemable
noncontrolling interest at fair value of $57,046. The put options associated with the redeemable noncontrolling
interest are exercisable beginning in 2021, while the associated call options become exercisable in 2026. As
of June 30, 2019, the redemption value was less than the carrying value, and therefore no adjustment was required.

The Print Group

On April 15, 2015, we acquired 70% of the outstanding shares of Exagroup SAS. The remaining 30% was

previously recognized as a redeemable noncontrolling equity interest, as it was redeemable in the future and not
solely within our control. On June 14, 2019, the put option was exercised and we acquired the remaining 30% of the
business for the fixed amount of €39,000 ($44,343 based on the exchange rate on the date of payment).

All Other Businesses

On October 1, 2018, we acquired approximately 99% of the outstanding equity interests of Build A Sign
LLC. The remaining 1% is considered a redeemable noncontrolling equity interest, as it is redeemable for cash
based on future financial results through put and call rights and not solely within our control. On the acquisition
date, we recognized the redeemable noncontrolling interest at fair value of $3,356. As of June 30, 2019, the
redemption value was less than the carrying value, and therefore no adjustment was required. Refer to Note 7 for
additional details.

On July 2, 2018, we acquired approximately 73% of the shares of VIDA Group Co. The remaining 27% is

considered a redeemable noncontrolling equity interest, as it is redeemable in the future not solely within our
control. The shares we hold include certain liquidation preferences to all other share classes, and therefore the
noncontrolling interest will bear any losses until the recoverable value of our investment declines below the stated
redemption value. As of June 30, 2019, the redemption value is less than the carrying value and therefore no
adjustment has been made. Refer to Note 7 for additional details.

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The following table presents the reconciliation of changes in our noncontrolling interests:

Redeemable
noncontrolling
interests

Noncontrolling
interest

Balance as of June 30, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

45,412 $

Net income attributable to noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proceeds from sale of noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance as of June 30, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proceeds from sale of noncontrolling interest (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Acquisition of noncontrolling interest (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accretion to redemption value recognized in retained earnings (3) . . . . . . . . . . . . . . . . .

Net loss attributable to noncontrolling interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Distribution to noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Purchase of noncontrolling interests (4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Adjustment to additional-paid in capital for purchase of noncontrolling interest (4) . . . . .

Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other adjustments (5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,983

35,390

2,366

86,151

57,046

9,061

7,133

(1,566)

(3,375)

(85,520)

(2,714)

(2,994)

(40)

Balance as of June 30, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

63,182 $

___________________

213

72

—

—

285

—

—

—

(6)

—

—

—

29

(308)

—

(1) During the fourth quarter of fiscal 2019, we sold a minority equity interest in each of the three businesses within the PrintBrothers reportable

segment to members of the management team.

(2) Includes the noncontrolling interests related to our VIDA and BuildASign acquisitions. Refer to Note 7 for additional details.

(3) Accretion of redeemable noncontrolling interests to redemption value recognized in retained earnings is the result of the redemption amount

estimated to be greater than carrying value but less than fair value.

(4) During the second quarter of fiscal 2019, we purchased the WIRmachenDRUCK noncontrolling interest for $41,177, of which a similar equity
interest was sold during the fourth quarter of fiscal 2019 to the management team of our PrintBrothers reportable segment, as described
above. During the fourth quarter of fiscal 2019, we also purchased the remaining noncontrolling interest of our Exagroup business for
$44,343. We recognized the difference between the carrying value of the noncontrolling interest and the amount paid, as part of additional
paid-in capital, of $2,714.

(5) During the first quarter of fiscal 2019, we amended our agreement with one noncontrolling interest holder and agreed to put and call options
related to their existing noncontrolling interest. As such, we reclassified the noncontrolling interest to redeemable noncontrolling interest
since the exercise is not solely within our control.

15. Variable Interest Entity ("VIE")

Investment in Printi LLC

On August 7, 2014, we made a capital investment in Printi LLC, which operates in Brazil. This investment
provided us access to a new market and the opportunity to drive longer-term growth in Brazil. The shareholders of
Printi share profits and voting control on a pro-rata basis and as of June 30, 2019, we have a 53.7% equity interest
in Printi.

For accounting purposes, of the remaining equity interests, 36.2% are liability-based equity awards and

10.1% are mandatorily redeemable noncontrolling interests. We agreed to acquire all of the remaining equity
interests in Printi through a reciprocal put and call structure, contractually exercisable from April 1, 2021 through a
mandatory redemption date of July 31, 2023. The liability-based equity awards represent Printi restricted equity held
by Printi employees that are now fully vested and marked to market each reporting period until cash settlement. The
mandatorily redeemable noncontrolling interest is within the scope of ASC 480 - "Distinguishing Liabilities from
Equity" and is required to be presented as a liability on our consolidated balance sheet. We adjust the liability to its
estimated redemption value each reporting period and recognize any changes within interest expense, net in our
consolidated statement of operations. As of June 30, 2018, we estimated the redemption value of the liability-based
equity awards and mandatorily redeemable noncontrolling interest to be $15,464 and $4,366, respectively. During
the third quarter of fiscal 2019, we decreased the estimated redemption value of these liabilities to reflect our
expectation to exercise our call option earlier than previously expected, and during the fourth quarter of fiscal 2019,
we further reduced both liabilities to zero due to their recent underperformance and lower forecasted financial
results which resulted in the goodwill impairment charge.

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In May 2017, we entered into an arrangement with two Printi equity holders to provide loans, which
represent prepayments for our future purchase of their equity interests. The loans are payable on the date the put
or call option is exercised and the loan proceeds will be used to offset our purchase of their remaining outstanding
equity interest, which also serves as collateral. As of June 30, 2019 and 2018, the net loan receivable including
accrued interest was zero and $22,234, respectively. As discussed above, as of June 30, 2019 the collateral value
of the related liabilities is estimated to have no value and therefore the equity interest was reduced to zero. As a
result of the reduction in the liability, we recognized a full reserve against the gross loan receivables primarily
through the reclassification of the related liabilities, as well as an immaterial expense recognized in our consolidated
statement of operations.

16. Segment Information

Our operating segments are based upon the manner in which our operations are managed and the

availability of separate financial information reported internally to the Chief Executive Officer, who is our Chief
Operating Decision Maker (“CODM”) for purposes of making decisions about how to allocate resources and assess
performance.

During the fourth quarter of fiscal 2019, we revised our internal organizational and reporting structure

resulting in changes to our Upload and Print reportable segment. Due to the organizational changes, our Upload
and Print reportable segment have been split into two separate operating and reportable segments, PrintBrothers
and The Print Group. These changes in reporting structure are intended to position leaders closer to operations of
the businesses, to lower costs, and to drive culture, priorities and technologies that improve customer and financial
outcomes. We have revised our presentation of all prior periods presented to reflect our revised segment reporting.

As of June 30, 2019, we have numerous operating segments under our management reporting structure

which are reported in the following five reportable segments:

•

•

•

•

•

Vistaprint - Includes the operations of our Vistaprint websites focused on the North America, Europe,
Australia and New Zealand markets, and our Webs-branded business, which is managed with the
Vistaprint-branded digital business in the previously listed geographies.

PrintBrothers - Includes the results of our druck.at, Printdeal, and WIRmachenDRUCK businesses.

The Print Group - Includes the results of our Easyflyer, Exagroup, Pixartprinting, and Tradeprint businesses.

National Pen - Includes the global operations of our National Pen business, which manufactures and
markets custom writing instruments and promotional products, apparel and gifts.

All Other Businesses - Includes a collection of businesses grouped together based on materiality:

◦

◦

◦

◦

◦

◦

◦

BuildASign, acquired on October 1, 2018, is an internet-based provider of canvas-print wall décor,
business signage and other large-format printed products, based in Austin, Texas.

Printi is an online printing leader in Brazil, which offers a superior customer experience with transparent
and attractive pricing, reliable service and quality.

VIDA, acquired on July 2, 2018, is an innovative startup that brings manufacturing access and an e-
commerce marketplace to artists, thereby enabling artists to convert ideas into beautiful, original
products for customers, ranging from custom fashion, jewelry and accessories to home accent pieces.

Vistaprint Corporate Solutions serves medium-sized businesses and large corporations, as well as a
legacy revenue stream with retail partners and franchise businesses.

Vistaprint India operates a derivative of the Vistaprint business model, albeit with higher service levels
and quality, fully domestic, Indian content, pricing that is a slight premium to many traditional offline
alternatives, and almost no discounting.

Vistaprint Japan operates a derivative of the Vistaprint business model with a differentiated position
relative to competitors who tend to focus on upload and print, not the self-service, micro-business
customer which Vistaprint Japan serves.

Albumprinter through its divestiture date of August 31, 2017.

Central and corporate costs consist primarily of the team of software engineers that is building our mass

customization platform; shared service organizations such as global procurement; technology services such as

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hosting and security; administrative costs of our Cimpress India offices where numerous Cimpress businesses have
dedicated business-specific team members; and corporate functions including our Board of Directors, CEO, and the
team members necessary for managing corporate activities, such as treasury, tax, capital allocation, financial
consolidation, internal audit and legal. These costs also include certain unallocated share-based compensation
costs.

For awards granted under our 2016 Performance Equity Plan, the PSU expense value is based on a Monte
Carlo fair value analysis and is required to be expensed on an accelerated basis. In order to ensure comparability in
measuring our businesses' results, we allocate the straight-line portion of the fixed grant value to our businesses.
Any expense in excess of the amount as a result of the fair value measurement of the PSUs and the accelerated
expense profile of the awards is recognized within Central and corporate costs. All expense or benefit associated
with our supplemental PSUs is recognized within Central and corporate costs.

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Segment profit (loss) is the primary profitability metric by which our CODM measures segment financial

performance and allocates resources. Certain items are excluded from segment profit (loss), such as acquisition-
related amortization and depreciation, expense recognized for contingent earn-out related charges, including the
changes in fair value of contingent consideration and compensation expense related to cash-based earn-out
mechanisms dependent upon continued employment, share-based compensation related to investment
consideration, certain impairment expense, and restructuring charges. A portion of the interest expense associated
with our Waltham, Massachusetts lease is included as expense in segment profit (loss) and allocated based on
headcount to the appropriate business or corporate and global function. The interest expense represents a portion
of the cash rent payment and is considered an operating expense for purposes of measuring our segment
performance. We do not allocate non-operating income to our segment results.

Our All Other Businesses reportable segment includes businesses that have operating losses as they are in

the early stage of investment relative to the scale of the underlying businesses, which may limit its comparability to
other segments regarding profit (loss).

Our balance sheet information is not presented to the CODM on an allocated basis, and therefore we do

not present asset information by segment. We do present other segment information to the CODM, which includes
purchases of property, plant and equipment and capitalization of software and website development costs, and
therefore include that information in the tables below.

Revenue by segment is based on the business-specific websites or sales channel through which the

customer’s order was transacted. The following tables set forth revenue by reportable segments, as well as
disaggregation of revenue by major geographic regions and reportable segments.

Year Ended June 30,

2019

2018

2017

Revenue:

Vistaprint (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,472,671 $

1,462,686 $

1,310,975

PrintBrothers (2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Print Group (3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

National Pen (4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

All Other Businesses (5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

443,987

325,872

348,409

185,052

410,776

320,473

333,266

87,583

318,188

270,425

112,712

128,795

Total segment revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,775,991

2,614,784

2,141,095

Inter-segment eliminations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(24,915)

(22,243)

(5,690)

Total consolidated revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2,751,076 $

2,592,541 $

2,135,405

_____________________

(1) Vistaprint segment revenues include inter-segment revenue of $12,617, $10,542, and $5,690 for the years ended June 30, 2019, 2018 and

2017, respectively.

(2) PrintBrothers segment revenues include inter-segment revenue of $1,227 and $2,068 for the years ended June 30, 2019 and 2018,

respectively. No inter-segment revenue was recognized for the year ended June 30, 2017.

(3) The Print Group segment revenues include inter-segment revenue of $796, and $690 for the years ended June 30, 2019 and 2018,

respectively. No inter-segment revenue was recognized for the year ended June 30, 2017.

(4) National Pen segment revenues include inter-segment revenue of $3,729 and $2,956 for the years ended June 30, 2019 and 2018

respectively. No inter-segment revenue was recognized for the year ended June 30, 2017.

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(5) All Other Businesses segment revenues include inter-segment revenue of $6,546 and $5,987 for the years ended June 30, 2019 and 2018,
respectively. No inter-segment revenue was recognized for the year ended June 30, 2017. Our All Other Businesses segment includes the
revenue from our fiscal 2019 acquisitions, VIDA and BuildASign, from July 2, 2018 and October 1, 2018, respectively, as well as the
Albumprinter business for a portion of the year ended June 30, 2018 (the sale completion date of August 31, 2017).

Vistaprint

PrintBrothers

The Print
Group

National Pen

All Other

Total

Year Ended June 30, 2019

North America . . . . . . . . . . . . . . . . . . . . . . . . $1,019,407 $

— $

— $ 179,425 $ 133,736 $ 1,332,568

Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

370,801

442,760

325,076

134,381

2,966

1,275,984

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inter-segment . . . . . . . . . . . . . . . . . . . . . . . .

69,846

12,617

—

1,227

—

796

30,874

3,729

41,804

6,546

142,524

24,915

Total segment revenue . . . . . . . . . . . . . . . . 1,472,671

443,987

325,872

348,409

185,052

2,775,991

Less: inter-segment elimination . . . . . . . . . . .

(12,617)

(1,227)

(796)

(3,729)

(6,546)

(24,915)

Total external revenue . . . . . . . . . . . . . . . . . . $1,460,054 $ 442,760 $ 325,076 $ 344,680 $ 178,506 $ 2,751,076

Vistaprint

PrintBrothers

The Print
Group

National Pen

All Other

Total

Year Ended June 30, 2018

North America . . . . . . . . . . . . . . . . . . . . . . . . . $ 993,296 $

— $

2,136 $ 170,745 $

22,196 $ 1,188,373

Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

383,715

408,708

317,647

132,352

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inter-segment . . . . . . . . . . . . . . . . . . . . . . . . .

75,133

10,542

—

2,068

—

690

27,213

2,956

15,104

44,296

5,987

1,257,526

146,642

22,243

Total segment revenue. . . . . . . . . . . . . . . . .

1,462,686

410,776

320,473

333,266

87,583

2,614,784

Less: inter-segment elimination . . . . . . . . . . .

(10,542)

(2,068)

(690)

(2,956)

(5,987)

(22,243)

Total external revenue . . . . . . . . . . . . . . . . . . $ 1,452,144 $ 408,708 $ 319,783 $ 330,310 $

81,596 $ 2,592,541

Vistaprint

PrintBrothers

The Print
Group

National Pen

All Other

Total

Year Ended June 30, 2017

North America . . . . . . . . . . . . . . . . . . . . . . . . $ 900,491 $

— $

2,063 $

62,614 $

16,634 $ 981,802

Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

338,021

318,188

268,362

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inter-segment . . . . . . . . . . . . . . . . . . . . . . . .

66,773

5,690

—

—

—

—

39,693

10,405

—

81,219

30,942

—

1,045,483

108,120

5,690

Total segment revenue . . . . . . . . . . . . . . . .

1,310,975

318,188

270,425

112,712

128,795

2,141,095

Less: inter-segment elimination . . . . . . . . . . .

(5,690)

—

—

—

—

(5,690)

Total external revenue . . . . . . . . . . . . . . . . . . $ 1,305,285 $ 318,188 $ 270,425 $ 112,712 $ 128,795 $ 2,135,405

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The following table includes segment profit (loss) by reportable segment, total income from operations and

total income before income taxes.

Year Ended June 30,

2019

2018

2017

Segment profit (loss):

Vistaprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

275,323 $

241,479 $

167,687

PrintBrothers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Print Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

National Pen (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

All Other Businesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total segment profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Central and corporate costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Acquisition-related amortization and depreciation . . . . . . . . . . . . . . . . .

Earn-out related charges (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Share-based compensation related to investment consideration . . . . . .

Certain impairments and other adjustments (3) . . . . . . . . . . . . . . . . . . .

Restructuring-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense for Waltham, MA lease. . . . . . . . . . . . . . . . . . . . . . . . .

Gain on the purchase or sale of subsidiaries (4). . . . . . . . . . . . . . . . . . .

Total income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other income (expense), net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss on early extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . .

36,965

47,270

9,838

(29,637)

339,759

(106,805)

(53,526)

—

(2,893)

(8,110)

(12,053)

7,235

—

163,607

26,476

(63,171)

—

33,890

45,420

22,165

(34,620)

308,334

(131,400)

(50,149)

(2,391)

(6,792)

—

(15,236)

7,489

47,945

157,800

(21,032)

(53,043)

(17,359)

27,737

35,452

(2,225)

(31,307)

197,344

(118,093)

(46,402)

(40,384)

(9,638)

(9,556)

(26,700)

7,727

—

(45,702)

10,362

(43,977)

—

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

126,912 $

66,366 $

(79,317)

___________________

(1) During the first quarter of fiscal 2019, we adopted ASC 606, Revenue from Contracts with Customers, which is the new revenue standard

described in Note 2 of the accompanying consolidated financial statements. We applied the new standard under the modified retrospective
method, in which we did not apply the new standard to the prior comparable period. The adoption of the new standard had a positive impact
on operating income and adjusted net operating profit of $295 for the year ended June 30, 2019, as compared to the prior comparative
period. Direct mail advertising costs were previously capitalized and amortized over the customer response period (typically 3-4 months) and
now costs are recognized when the direct mail is sent to the customers.

(2) Includes expense recognized for the change in fair value of contingent consideration and compensation expense related to cash-based earn-

out mechanisms dependent upon continued employment.

(3) Includes the impact of certain impairments of goodwill and other long-lived assets as defined by ASC 350 - "Intangibles - Goodwill and

Other", as well as reserves recognized for loans as defined by ASC 326 - "Financial Instruments - Credit Losses."

(4) Includes the impact of the gain on the sale of Albumprinter that was recognized in general and administrative expense in our consolidated

statement of operations during the year ended June 30, 2018.

Year Ended June 30,

2019

2018

2017

Depreciation and amortization:

Vistaprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

63,396 $

65,311 $

PrintBrothers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Print Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

National Pen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

All Other Businesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Central and corporate costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22,108

29,437

21,642

22,673

14,515

25,005

34,594

21,546

9,609

12,940

63,923

22,159

33,914

10,269

15,074

13,061

Total depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . $

173,771 $

169,005 $

158,400

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Year Ended June 30,

2019

2018

2017

Purchases of property, plant and equipment:

Vistaprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

32,420 $

35,265 $

PrintBrothers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Print Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

National Pen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

All Other Businesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Central and corporate costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,521

7,908

8,346

17,396

972

6,469

9,743

6,565

1,680

1,208

Total purchases of property, plant and equipment . . . . . . . . . . . . . . $

70,563 $

60,930 $

38,434

3,312

11,563

3,714

12,735

4,399

74,157

Year Ended June 30,

2019

2018

2017

Capitalization of software and website development costs:

Vistaprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

25,725 $

24,794 $

23,624

PrintBrothers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Print Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

National Pen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

All Other Businesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,787

2,327

3,624

4,568

Central and corporate costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,621

1,836

2,174

1,482

2,336

8,225

2,658

1,515

—

1,568

7,942

Total capitalization of software and website development costs . . . $

48,652 $

40,847 $

37,307

Enterprise Wide Disclosures

The following tables set forth revenues by geographic area and groups of similar products and services:

United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,361,438 $

1,078,544 $

Germany (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

367,375

340,881

Other (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,022,263

1,173,116

901,061

256,069

978,275

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2,751,076 $

2,592,541 $

2,135,405

Year Ended June 30,

2019

2018

2017

Year Ended June 30,

2019

2018

2017

Physical printed products and other (3) . . . . . . . . . . . . . . . . . . . . . . . . . $

2,700,167 $

2,537,201 $

2,076,564

Digital products/services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

50,909

55,340

58,841

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2,751,076 $

2,592,541 $

2,135,405

__________________

(1) Our revenues within the German market exceeded 10% of our total consolidated revenue. Therefore we have presented Germany as a

significant geographic area.

(2) Our other revenue includes the Netherlands, our country of domicile.

(3) Other revenue includes miscellaneous items which account for less than 1% of revenue.

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The following table sets forth long-lived assets by geographic area:

June 30, 2019

June 30, 2018

Long-lived assets (1):

Netherlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

73,601 $

109,556

Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Switzerland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Italy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Jamaica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Australia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

France . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Japan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

73,447

57,118

57,488

43,203

21,267

20,749

18,533

17,768

79,006

81,334

45,709

52,523

42,514

21,720

22,418

20,131

19,117

67,842

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

462,180 $

482,864

___________________

(1) Excludes goodwill of $718,880 and $520,843, intangible assets, net of $262,701 and $230,201, build-to-suit lease assets of $124,408 and

$111,926, and deferred tax assets of $59,906 and $67,087 as of June 30, 2019 and June 30, 2018, respectively.

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17. Commitments and Contingencies

Lease Commitments

We have commitments under operating leases for our facilities that expire on various dates through 2030.

Total lease expense, net of sublease income, for the years ended June 30, 2019, 2018 and 2017 was $18,159,
$14,231, and $13,959, respectively.

We lease certain machinery and plant equipment, as well as buildings, under both capital and operating

lease agreements that expire at various dates through 2028. The aggregate carrying value of the leased buildings
and equipment under capital leases included in property, plant and equipment, net in our consolidated balance
sheet at June 30, 2019, is $29,211, net of accumulated depreciation of $41,962; the present value of lease
installments not yet due included in other current liabilities and other liabilities in our consolidated balance sheet at
June 30, 2019 amounts to $26,705.

Operating lease
obligations

Build-to-suit lease
obligation (1)

Capital lease
obligation

Total lease
obligations

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . $

30,269 $

13,482 $

11,468 $

2021 . . . . . . . . . . . . . . . . . . . . . . . . . . .

2022 . . . . . . . . . . . . . . . . . . . . . . . . . . .

2023 . . . . . . . . . . . . . . . . . . . . . . . . . . .

2024 . . . . . . . . . . . . . . . . . . . . . . . . . . .

Thereafter . . . . . . . . . . . . . . . . . . . . . .

22,849

16,592

12,553

9,032

8,338

13,836

13,877

12,426

12,163

40,656

6,414

3,724

2,544

1,565

2,403

55,219

43,099

34,193

27,523

22,760

51,397

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . $

99,633 $

106,440 $

28,118 $

234,191

__________
(1) Minimum payments relate to our Waltham and Dallas lease obligations, refer to Note 2 for additional details.

Purchase Obligations

At June 30, 2019, we had unrecorded commitments under contract of $71,600, including inventory and

third-party fulfillment purchase commitments of $46,355 and third-party web services of $8,066. In addition, we had
purchase commitments for production and computer equipment purchases of approximately $3,352, commitments
for advertising campaigns of $603, professional and consulting fees of $1,140, and other unrecorded purchase
commitments of $12,084.

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Debt

The required principal payments due during the next five fiscal years and thereafter under our outstanding

long-term debt obligations at June 30, 2019 are as follows:

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

83,761

72,439

79,220

397,380

1,609

401,176

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1,035,585

On January 7, 2019, we amended the terms of our senior secured credit facility, and we expanded the total
capacity to $1,613,172 in the aggregate, which included $1,087,257 of revolving loans and $525,915 of term loans.
The terms and covenants of the senior secured credit facility remain unchanged. Refer to Note 10 for additional
details related to the amendment.

Other Obligations

We deferred payments for several of our acquisitions resulting in the recognition of a liability of $2,396 in

aggregate for the year ended June 30, 2019.

Legal Proceedings

We are not currently party to any material legal proceedings. Although we cannot predict with certainty the
results of litigation and claims to which we may be subject from time to time, we do not expect the resolution of any
of our current matters to have a material adverse impact on our consolidated results of operations, cash flows or
financial position. In all cases, at each reporting period, we evaluate whether or not a potential loss amount or a
potential range of loss is probable and reasonably estimable under the provisions of the authoritative guidance that
addresses accounting for contingencies. We expense the costs relating to our legal proceedings as those costs are
incurred.

18. Restructuring Charges

Restructuring costs include one-time employee termination benefits, acceleration of share-based

compensation, write-off of assets and other related costs including third-party professional and outplacement
services. The restructuring charges included in our consolidated statement of operations for the years ended June
30, 2019, 2018 and 2017 were $12,054, $15,236 and $26,700, respectively.

During the year ended June 30, 2019, we recognized restructuring charges of $12,054, primarily related to

a restructuring action within our Vistaprint business, resulting in $8,467 of charges. The Vistaprint action included
changes to the leadership team, as well as other reductions in headcount and associated costs. We also incurred
individually immaterial restructuring charges in The Print Group and All Other Businesses reportable segments, and
Central and Corporate cost center of $2,223, $1,197, and $167 respectively. We expect some of these restructuring
actions to result in additional charges during fiscal 2020, due to the use of estimates in recognizing the expense.

During the year ended June 30, 2018, we recognized restructuring charges of $15,236, which included

$12,112 related to our Vistaprint reorganization for reductions in headcount and other operating costs. These
changes simplified operations and more closely aligned functions to increase the speed of execution. We also
recognized $2,249 of restructuring charges within the central and corporate group, as well as $819 of expense for
an initiative within our All Other Businesses reportable segment. During the year ended June 30, 2018, we
recognized changes in estimates of $56 from our January 2017 restructuring initiative.

During the year ended June 30, 2017, the Supervisory Board of Cimpress N.V. approved a plan to

restructure the company and implement organizational changes that decentralized the company’s operations in
order to improve accountability for customer satisfaction and capital returns, simplify decision-making, and improve

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the speed of execution. This restructuring event resulted in additional costs, within our corporate and global
functions cost center of $25,584 for the year ended June 30, 2017. In addition, for the year ended June 30, 2017
we recognized $1,116 of restructuring costs within our National Pen business related to a separate initiative.

The following table summarizes the restructuring activity during the years ended June 30, 2019 and 2018:

Severance and
Related Benefits

Other Restructuring
Costs

Total

Accrued restructuring liability as of June 30, 2017 . . . . . . . . . . . . . . . $

4,602 $

208 $

Restructuring charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash charges (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15,236

(17,136)

(1,317)

—

(206)

—

Accrued restructuring liability as of June 30, 2018 . . . . . . . . . . . . . . . $

1,385 $

2 $

Restructuring charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash charges (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,057

(5,976)

(3,421)

997

(56)

(776)

Accrued restructuring liability as of June 30, 2019 . . . . . . . . . . . . . . . $

3,045 $

167 $

4,810

15,236

(17,342)

(1,317)

1,387

12,054

(6,032)

(4,197)

3,212

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___________________

(1) Non-cash charges primarily include acceleration of share-based compensation expenses.

19. Quarterly Financial Data (unaudited)

Year Ended June 30, 2019

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

588,981 $

825,567 $

661,814 $

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

302,471

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss) attributable to Cimpress N.V. . . . . . . . . .

(14,994)

(14,639)

411,496

69,037

69,014

342,700

6,242

6,530

674,714

344,677

33,195

34,147

Net income (loss) per share attributable to Cimpress N.V.:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(0.47) $

(0.47) $

2.24 $

2.17 $

0.21 $

0.21 $

1.11

1.09

Year Ended June 30, 2018

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

563,284 $

762,054 $

636,069 $

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

283,755

Net income (loss). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss) attributable to Cimpress N.V. . . . . . . . . .

23,406

23,363

360,285

30,623

29,935

319,209

(1,602)

(2,265)

631,134

316,550

(5,639)

(7,300)

Net income (loss) per share attributable to Cimpress N.V.:

Basic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

0.75 $

0.72 $

0.96 $

0.93 $

(0.07) $

(0.07) $

(0.24)

(0.24)

Basic and diluted net income (loss) per share attributable to Cimpress N.V. are computed independently for

each of the quarters presented. Therefore, the sum of quarterly basic and diluted per share information may not
equal annual basic and diluted net income per share.

Item 9.

Changes in and Disagreement with Accountants on Accounting and Financial Disclosure

None.

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Item 9A.

Controls and Procedures

Disclosure Controls and Procedures

Our management, with the participation of our chief executive officer and chief financial officer, evaluated

the effectiveness of our disclosure controls and procedures as of June 30, 2019. The term “disclosure controls and
procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, or the
Exchange Act, means controls and other procedures of a company that are designed to ensure that information
required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded,
processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure
controls and procedures include, without limitation, controls and procedures designed to ensure that information
required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated
and communicated to the company’s management, including its principal executive and principal financial officers,
as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls
and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving
their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of
possible controls and procedures. Based on the evaluation of our disclosure controls and procedures as of June 30,
2019, our chief executive officer and chief financial officer concluded that, as of such date, our disclosure controls
and procedures were effective at the reasonable assurance level.

Changes in Internal Control Over Financial Reporting

There were no significant changes in our internal control over financial reporting (as defined in Rules

13a-15(f) and 15d-15(f) under the Exchange Act) during the three months ended June 30, 2019 that materially
affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Management's Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial

reporting for the company. Internal control over financial reporting is defined in Rules 13a-15(f) and 15d-15(f)
promulgated under the Exchange Act as a process designed by, or under the supervision of, the company’s chief
executive officer and chief financial officer and effected by our Board of Directors, management and other
personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles and
includes those policies and procedures that:

•

•

•

Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions
and dispositions of the assets of the company;

Provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and
directors of the company; and

Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or
disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect

misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls
may become inadequate because of changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.

The scope of management's assessment of the effectiveness of internal control over financial reporting as

of June 30, 2019 excluded an assessment of the internal control over financial reporting of BuildASign, which we
acquired during fiscal 2019. The results of BuildASign are included in our 2019 consolidated financial statements
and represent approximately 2% of consolidated total assets as of June 30, 2019, and approximately 4% of
consolidated total revenue for the year ended June 30, 2019.

Our management assessed the effectiveness of our internal control over financial reporting as of June 30,
2019. In making this assessment, our management used the criteria set forth in the Internal Control — Integrated
Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

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Based on our assessment, management concluded that, as of June 30, 2019, our internal control over financial
reporting is effective based on criteria in Internal Control - Integrated Framework (2013) issued by the COSO.
PricewaterhouseCoopers LLP, our independent registered public accounting firm, has audited the effectiveness of
our internal control over financial reporting as of June 30, 2019, as stated in their report included on pages 53-55.

Item 9B.

Other Information

None.

PART III

Item 10.

Directors, Executive Officers and Corporate Governance

The information required by this item is incorporated by reference to the information in the sections

captioned “Information about our Directors and Executive Officers,” “Corporate Governance” and “Delinquent
Section 16(a) Reports” contained in our definitive proxy statement for our 2019 Annual General Meeting of
Shareholders, which we refer to as our 2019 Proxy Statement.

We have adopted a written code of business conduct and ethics that applies to all of our employees,
including our principal executive officer and principal financial and accounting officer, and is available on our
website at www.cimpress.com. We did not waive any provisions of this code during the fiscal year ended June 30,
2019. If we amend, or grant a waiver under, our code of business conduct and ethics that applies to our principal
executive, financial or accounting officers, or persons performing similar functions, we will post information about
such amendment or waiver on our website at www.cimpress.com.

Item 11.

Executive Compensation

The information required by this item is incorporated by reference to the information contained in the

sections of our 2019 Proxy Statement captioned “Compensation Discussion and Analysis," "Summary
Compensation Tables," “Compensation of our Board of Directors" and “Compensation Committee Interlocks and
Insider Participation.”

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters

The information required by this item is incorporated by reference to the information contained in the

sections of our 2019 Proxy Statement captioned “Security Ownership of Certain Beneficial Owners and
Management” and “Securities Authorized for Issuance Under Equity Compensation Plans.”

Item 13.

Certain Relationships and Related Transactions, and Director Independence

The information required by this item is incorporated by reference to the information contained in the

sections of our 2019 Proxy Statement captioned “Certain Relationships and Related Transactions” and “Corporate
Governance.”

Item 14.

Principal Accountant Fees and Services

The information required by this item is incorporated by reference to the information contained in the

section of our 2019 Proxy Statement captioned “Independent Registered Public Accounting Firm Fees and Other
Matters.”

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Item 15.

Exhibits, Financial Statement Schedules

(a) Consolidated Financial Statements.

PART IV

For a list of the consolidated financial information included herein, see the Index to the Consolidated

Financial Statements on page 52 of this Report.

(b) Exhibits.

Exhibit
No.
3.1

4.1

4.2
10.1*

10.2*

10.3*

10.4*

10.5*

10.6*

10.7*

10.8*

10.9*

10.10*

10.11*

10.12*

10.13*

10.14*

10.15*

10.16*

10.17*

10.18*

10.19*

10.20*

Description
Articles of Association of Cimpress N.V., as amended, are incorporated by reference to our Current Report on Form
8-K filed with the SEC on November 19, 2018
Senior Notes Indenture (including form of Notes), dated as of June 15, 2018, between Cimpress N.V., certain
subsidiaries of Cimpress N.V. as guarantors thereto, and MUFG Union Bank, N.A., as trustee,
is incorporated by reference to our Current Report on Form 8-K filed with the SEC on June 18, 2018
Description of registered securities of Cimpress N.V.
2005 Non-Employee Directors’ Share Option Plan, as amended, is incorporated by reference to our Quarterly Report
on Form 10-Q for the fiscal quarter ended September 30, 2010
Form of Nonqualified Share Option Agreement under our 2005 Non-Employee Directors’ Share Option Plan is
incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2009
Amended and Restated 2005 Equity Incentive Plan, as amended, is incorporated by reference to our Quarterly
Report on Form 10-Q for the fiscal quarter ended September 30, 2010
Form of Nonqualified Share Option Agreement under our Amended and Restated 2005 Equity Incentive Plan is
incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2009
2011 Equity Incentive Plan is incorporated by reference to Appendix A to our Definitive Proxy Statement on
Schedule 14A dated and filed with the SEC on June 8, 2011
Form of Nonqualified Share Option Agreement under our 2011 Equity Incentive Plan is incorporated by reference to
our Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2011
Form of Restricted Share Unit Agreement for employees and executives under our 2011 Equity Incentive Plan is
incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2011
Form of Share Award Agreement with certain former Cimpress directors is incorporated by reference to Cimpress'
Current Report on Form 8-K filed with the SEC on November 19, 2018
2016 Performance Equity Plan, as amended, is incorporated by reference to our Current Report on Form 8-K filed
with the SEC on November 19, 2018
Form of Performance Share Unit Agreement for employees and executives under our 2016 Performance Equity
Incentive Plan
Form of Performance Share Unit Agreement for our Chief Executive Officer under our 2016 Performance Equity
Incentive Plan is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
September 30, 2016
Form of Performance Share Unit Agreement for members of our Board of Directors under our 2016 Performance
Equity Incentive Plan is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
December 31, 2016
Form of Supplemental Performance Share Unit Agreement for employees and executives under our 2016
Performance Equity Incentive Plan is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal
quarter ended September 30, 2017
2015 Inducement Share Plan is incorporated by reference to our Annual Report on Form 10-K for the fiscal year
ended June 30, 2015
Form of Restricted Share Award Agreement under 2015 Inducement Share Plan is incorporated by reference to our
Annual Report on Form 10-K for the fiscal year ended June 30, 2015
Form of Indemnification Agreement between Cimpress N.V. and each of our executive officers and members of our
Board of Directors is incorporated by reference to our Current Report on Form 8-K filed with the SEC on August 31,
2009
Amended and Restated Executive Retention Agreement dated as of October 23, 2009 between Cimpress N.V. and
Robert Keane is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
September 30, 2009
Form of Executive Retention Agreement between Cimpress N.V. and each of Peter Kelly, Donald LeBlanc, Sean
Quinn, and Maarten Wensveen is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal
quarter ended September 30, 2016
Employment Agreement effective September 1, 2009 between Cimpress USA Incorporated and Robert Keane is
incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2010
Amendment No. 1 to Employment Agreement dated June 14, 2010 between Cimpress USA Incorporated and Robert
Keane is incorporated by reference to our Annual Report on Form 10-K for the fiscal year ended June 30, 2010

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10.21*

10.22*

10.23*

10.24*

10.25*

10.26*

10.27*

10.28*

Amendment No. 2 to Employment Agreement dated September 28, 2011 between Cimpress USA Incorporated and
Robert Keane is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
September 30, 2011
Amendment No. 3 to Employment Agreement dated July 25, 2012 between Cimpress USA Incorporated and Robert
Keane is incorporated by reference to our Annual Report on Form 10-K for the fiscal year ended June 30, 2012
Amendment No. 4 to Employment Agreement dated September 1, 2013 between Cimpress USA Incorporated and
Robert Keane is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
September 30, 2013
Amendment No. 5 to Employment Agreement dated September 30, 2014 between Cimpress USA Incorporated and
Robert Keane is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
September 30, 2014
Amendment No. 6 to Employment Agreement dated September 30, 2015 between Cimpress USA Incorporated and
Robert Keane is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
December 31, 2015
Amendment No. 7 to Employment Agreement dated August 23, 2016 between Cimpress USA Incorporated and
Robert Keane is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
September 30, 2016
Amendment No. 8 to Employment Agreement dated September 30, 2017 between Cimpress USA Incorporated and
Robert Keane is incorporated by reference to our Quarterly Report on Form 10-Q for the fiscal quarter ended
September 30, 2017
Amendment No. 9 to Employment Agreement dated July 31, 2018 between Cimpress USA Incorporated and Robert
Keane is incorporated by reference to our Annual Report on Form 10-K for the fiscal year ended June 30, 2018

10.29* Memorandum clarifying relative precedence of agreements dated May 6, 2010 between Cimpress N.V. and Robert

10.30*

10.31*

Keane is incorporated by reference to our Annual Report on Form 10-K for the fiscal year ended June 30, 2010
Agreement Limiting PSU Awards dated May 13, 2016 between Cimpress N.V. and Robert Keane is incorporated by
reference to our Current Report on Form 8-K filed with the SEC on May 17, 2016
Amended and Restated Employment Agreement dated December 9, 2016 between National Pen Co. LLC and Peter
Kelly

10.32* Repatriation Agreement and Termination of Relocation Services Agreement for Long-Term Assignment dated May 1,

10.33*

10.34*

10.35*

10.36*

10.37

10.38

10.39

10.40

10.41

2019 between Cimpress USA Incorporated and Maarten Wensveen
Form of Invention and Non-Disclosure Agreement between Cimpress and each of Robert Keane, Donald LeBlanc,
Sean Quinn, and Maarten Wensveen is incorporated by reference to our Registration Statement on Form S-1, as
amended
Form of Non-Competition and Non-Solicitation Agreement between Cimpress and each of Robert Keane, Donald
LeBlanc, Sean Quinn, and Maarten Wensveen is incorporated by reference to our Registration Statement on Form
S-1, as amended
Employment Agreement dated December 20, 2018 among Cornelis David Arends, Cimpress Investments B.V., and
Cimpress N.V. is incorporated by reference to Cimpress' Current Report on Form 8-K filed with the SEC on
December 27, 2018
Separation Agreement dated January 30, 2019 between Cimpress USA Incorporated and Katryn Blake is
incorporated by reference to Cimpress' Current Report on Form 8-K filed with the SEC on January 30, 2019
Call Option Agreement dated November 16, 2009 between Cimpress N.V. and Stichting Continuïteit Cimpress
(formerly Stichting Continuïteit Vistaprint) is incorporated by reference to our Current Report on Form 8-K filed with
the SEC on November 19, 2009
Amendment and Restatement Agreement dated as of July 13, 2017 among Cimpress N.V., Vistaprint Limited,
Cimpress Schweiz GmbH, Vistaprint B.V., and Cimpress USA Incorporated, as borrowers (the “Borrowers”); the
lenders named therein as lenders; and JPMorgan Chase Bank N.A., as administrative agent for the lenders (the
“Administrative Agent”), which amends and restates the senior Credit Agreement dated as of October 21, 2011, as
amended and restated as of February 8, 2013, among the Borrowers, the lenders named therein, and the
Administrative Agent, is incorporated by reference to our Current Report on Form 8-K filed with the SEC on July 14,
2017
Amendment No. 1, dated as of June 14, 2018, among the Borrowers, as borrowers; the lenders named therein as
lenders; and the Administrative Agent, as administrative agent for the lenders, to the senior Credit Agreement dated
as of October 21, 2011, as amended and restated as of February 8, 2013, and as further amended and restated as of
July 13, 2017, among the Borrowers, the lenders named therein, and the Administrative Agent, is incorporated by
reference to our Current Report on Form 8-K filed with the SEC on June 18, 2018
Amendment No. 2, dated as of January 7, 2019, among the Borrowers, as borrowers (the “Borrowers”); the financial
institutions named therein; and the Administrative Agent, as administrative agent for the lenders, to the senior Credit
Agreement dated as of October 21, 2011, as amended and restated as of February 8, 2013, and as further amended
and restated as of July 13, 2017, among the Borrowers, the lenders named therein, and the Administrative Agent, is
incorporated by reference to our Current Report on Form 8-K filed with the SEC on January 8, 2019
Second Amended and Restated Guaranty dated as of July 13, 2017 between Cimpress' subsidiary guarantors
named therein as guarantors (the "Subsidiary Guarantors") and the Administrative Agent, which amends and restates
the Amended and Restated Guaranty dated as of February 8, 2013 between the Subsidiary Guarantors and the
Administrative Agent, is incorporated by reference to our Current Report on Form 8-K filed with the SEC on July 14,
2017

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10.42

21.1
23.1
31.1

31.2

32.1

101

Amended and Restated Pledge and Security Agreement dated as of July 13, 2017 between Cimpress USA
Incorporated, Vistaprint Limited, Cimpress Schweiz GmbH, and Vistaprint B.V., as Borrowers, and Cimpress USA
Manufacturing Incorporated, National Pen Co. LLC, National Pen Tennessee LLC, NP Corporate Services LLC,
Pixartprinting USA Incorporated, Vistaprint Corporate Solutions Incorporated, and Webs, Inc., as Subsidiary
Guarantors, on one hand, and the Administrative Agent, on the other hand, which amends and restates the Pledge
and Security Agreement dated as of February 8, 2013, between such Borrowers and Subsidiary Guarantors and the
Administrative Agent, is incorporated by reference to our Current Report on Form 8-K filed with the SEC on July 14,
2017
Subsidiaries of Cimpress N.V.
Consent of PricewaterhouseCoopers LLP, Independent Registered Public Accounting Firm
Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, Rule 13a-14(a)/15d-14(a), by Chief
Executive Officer
Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, Rule 13a-14(a)/15d-14(a), by Chief
Financial Officer
Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002, by Chief Executive Officer and Chief Financial Officer
The following materials from this Annual Report on Form 10-K, formatted in Extensible Business Reporting Language
(XBRL): (i) Consolidated Balance Sheets, (ii) Consolidated Statements of Operations, (iii) Statements of
Shareholder's Equity, (iv) Consolidated Statements of Cash Flows and (v) Notes to Condensed Consolidated
Financial Statements.

__________________

*

Management contract or compensatory plan or arrangement

(c) Financial Statement Schedules.

All schedules have been omitted because the information required to be set forth therein is not applicable

or is shown in the accompanying consolidated financial statements or notes thereto.

Item 16.

Form 10-K Summary

None.

114

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this

report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

August 9, 2019

Cimpress N.V.

By:

/s/ Robert S. Keane

Robert S. Keane

Founder and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by

the following persons on behalf of the registrant and in the capacities and on the dates indicated.

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Signature

/s/ Robert S. Keane

Robert S. Keane

/s/ Sean E. Quinn

Sean E. Quinn

/s/ Sophie A. Gasperment

Sophie A. Gasperment

/s/ John J. Gavin Jr.

John J. Gavin Jr.

/s/ Zachary S. Sternberg

Zachary S. Sternberg

/s/ Scott Vassalluzzo

Scott Vassalluzzo

Title

Date

Founder & Chief Executive Officer

August 9, 2019

(Principal executive officer)

Chief Financial Officer

August 9, 2019

(Principal financial and accounting officer)

Lead Non-Executive Director

August 9, 2019

Non-Executive Director

August 9, 2019

Non-Executive Director

August 9, 2019

Non-Executive Director

August 9, 2019

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Cimpress
NOTICE AND PROXY STATEMENT
2019

CIMPRESS N.V.
Building D, Xerox Technology Park
Dundalk, Co. Louth
Ireland

NOTICE OF ANNUAL GENERAL MEETING OF SHAREHOLDERS

Cimpress N.V. will hold its 2019 Annual General Meeting of Shareholders:

on Friday, November 22, 2019 
at 5:00 p.m. Central European Time
at the offices of Stibbe N.V.
Beethovenplein 10
1077 WM Amsterdam
The Netherlands

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MATTERS TO BE ACTED UPON AT THE ANNUAL GENERAL MEETING:

(1) Appoint Robert S. Keane as an executive director to our Board of Directors to serve for a term of three years 

ending on the date of our annual general meeting of shareholders in 2022

(2) Appoint Scott J. Vassalluzzo as a non-executive director to our Board of Directors to serve for a term of three 

years ending on the date of our annual general meeting of shareholders in 2022

(3) Following a discussion on the application of the remuneration policy over the fiscal year ended June 30, 2019, 

hold a non-binding, advisory “say on pay” vote regarding the compensation of our named executive officers, as 
described in the Compensation Discussion and Analysis, executive compensation tables, and accompanying 
narrative disclosures in this proxy statement 

(4) Adopt our statutory annual accounts, as prepared in accordance with Dutch law, for the fiscal year ended 

June 30, 2019

(5) Discharge the members of our Board of Directors from liability with respect to the exercise of their duties 

during the fiscal year ended June 30, 2019

(6) Discharge the former members of our Supervisory Board from liability with respect to the exercise of their 

duties during the fiscal year ended June 30, 2019

(7) Authorize our Board of Directors until May 22, 2021 to repurchase up to 5,500,000 of our issued and 

outstanding ordinary shares on the open market (including block trades), through privately negotiated transactions, 
or in one or more self-tender offers at prices per share between €0.01 and an amount equal to 120% of the market 
price of our ordinary shares on the Nasdaq Global Select Market, or Nasdaq, or any other securities exchange 
where our shares are then traded (the market price being deemed to be the average of the closing price on each of 
the consecutive days of trading during a period no shorter than one trading day and no longer than 10 trading days 
immediately preceding the date of repurchase, as reasonably determined by the Board of Directors) 

(8) Appoint PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year 

ending June 30, 2020

(9) Transact other business, if any, that may properly come before the meeting or any adjournment of the 

meeting

Our Board has no knowledge of any other business to be transacted at the annual general meeting.

Shareholders of record at the close of business on October 25, 2019 are entitled to vote at the annual general 
meeting. Your vote is important regardless of the number of shares you own. Whether or not you expect to attend 
the meeting, please complete and promptly return the enclosed proxy card or voter instruction form in accordance 
with the instructions that we or your bank or brokerage firm have provided. Your prompt response will ensure that 

your shares are represented at the annual general meeting. You can change your vote and revoke your proxy by 
following the procedures described in this proxy statement.

All shareholders are cordially invited to attend the annual general meeting. 

By order of the Board of Directors,

Chairman, Founder, and Chief Executive Officer
October 25, 2019 

Dear Fellow Shareholder:

We are holding our 2019 Annual General Meeting of Shareholders against the backdrop of a proposed cross-

border merger to change our place of incorporation from the Netherlands to Ireland that would result in our 
shareholders holding shares in an Irish public limited company rather than a Dutch public limited liability company. If 
we complete the proposed merger, which we expect will happen in December 2019, the number of shares you will 
own in Cimpress plc, a public limited company incorporated under the laws of Ireland that is a party to the proposed 
merger, will be the same as the number of shares you held in Cimpress N.V. immediately prior to the completion of 
the transaction. You can find more information about the proposed cross-border merger in the proxy statement we 
filed with the SEC on September 27, 2019, which relates to our Extraordinary General Meeting of Shareholders to 
be held on October 25, 2019.

If we complete the proposed merger, then this 2019 Annual General Meeting will be the last annual shareholders' 

meeting of Cimpress N.V., the Dutch company, before we become an Irish company. Accordingly, this proxy 
statement describes Cimpress N.V., and the proposals that shareholders will vote on at the 2019 Annual General 
Meeting relate to Cimpress N.V. as a Dutch company. With respect to future-looking proposals such as the 
appointment of directors and our authorization to repurchase our ordinary shares, this proxy statement describes 
the effects that the merger, if it happens, will have on those proposals if we become an Irish company.

We ask for your support by voting in favor of the proposals detailed throughout this proxy statement.

Thank you in advance,

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CIMPRESS N.V.
Building D, Xerox Technology Park
Dundalk, Co. Louth
Ireland

PROXY STATEMENT FOR ANNUAL GENERAL MEETING OF SHAREHOLDERS

to be held on November 22, 2019 

This proxy statement contains information about the 2019 Annual General Meeting of Shareholders of Cimpress 

N.V., which we refer to in this proxy statement as the annual meeting or the meeting. We will hold the annual 
meeting on Friday, November 22, 2019 at the offices of Stibbe N.V., Beethovenplein 10, 1077 WM Amsterdam, the 
Netherlands. The meeting will begin at 5:00 p.m. Central European Time.

We are furnishing this proxy statement to you in connection with the solicitation of proxies by the Board of 

Directors of Cimpress N.V. (which is also referred to as we, us, the company, or Cimpress in this proxy statement) 
for use at the annual meeting and at any adjournment of the annual meeting.

We are first mailing the Notice of Annual General Meeting, this proxy statement, and our Annual Report to 

Shareholders for the fiscal year ended June 30, 2019 on or about October 30, 2019.

Important Notice Regarding the Availability of Proxy Materials for the 2019 Annual General Meeting of 

Shareholders:

This Proxy Statement and the 2019 Annual Report to Shareholders are available for viewing, printing and 
downloading at http://proxy.ir.cimpress.com. In addition, our statutory annual accounts and accompanying 
annual report, as prepared in accordance with Dutch law and including biographical information about the 
candidates nominated for appointment as members of our Board of Directors, are available at our offices at 
the address above and for viewing, printing, and downloading at http://proxy.ir.cimpress.com.

We will furnish without charge a copy of this proxy statement and our Annual Report on Form 10-K for 
the fiscal year ended June 30, 2019, as filed with the United States Securities and Exchange Commission, 
or SEC, to any shareholder who requests it by emailing ir@cimpress.com or writing to Cimpress N.V., 
c/o Cimpress USA Incorporated, Attention: Investor Relations, 275 Wyman Street, Waltham, MA 02451, USA. 
This proxy statement and our Annual Report on Form 10-K are also available on the SEC’s website at 
www.sec.gov.

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TABLE OF CONTENTS

Section
Information about our directors and executive officers

Proposals 1 and 2: Reappoint members of our Board of Directors

Proposal 3: Advisory vote to approve executive compensation

Compensation Discussion and Analysis

Summary Compensation Tables for named executive officers

Proposal 4: Adopt our Annual Accounts

Proposals 5 - 6: Discharge our Board of Directors and Supervisory Board from certain liability

Proposal 7: Authorize us to repurchase shares

Proposal 8: Appoint our independent registered public accounting firm

Corporate Governance

Compensation of our Board of Directors

Security ownership of certain beneficial owners and management

Questions and answers about the annual meeting and voting

The following appendix appears only in the online proxy statement filed with the SEC
Appendix A - Form of proxy

Page
Number
1

4

4

4

15

21

21

21

22

24

30

33

35

ii

No

Yes

Yes

Yes

Yes

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INFORMATION ABOUT OUR DIRECTORS AND EXECUTIVE OFFICERS

Our Board of Directors:  

The Board of Directors of Cimpress N.V. consists of four independent, non-employee directors and Robert Keane, 

our Chief Executive Officer, who serve for rotating terms of up to three years.

Name

Robert S. Keane

Age

56

Board Position

Chairman, Executive
Director

Cimpress
Director Since

Current Term
Expires at our
Annual General
Meeting In:

Independent
Director

January 1995

2019

Sophie A. Gasperment

55

Lead Non-Executive 
Director (voorzitter)

November 2016

2020

John J. Gavin, Jr.

64

Non-Executive Director

August 2006

2021

Zachary S. Sternberg

34

Non-Executive Director

November 2017

2021

Scott J. Vassalluzzo

47

Non-Executive Director

January 2015

2019

ROBERT S. KEANE has served as our President and Chief Executive Officer since he founded Cimpress in 

January 1995 and as Chairman of our current Board of Directors since November 2018. Mr. Keane served as 
Chairman of our former Management Board from September 2009 to November 2018 and as the Chairman of 
the Board of Directors from January 1995 to August 2009. From 1988 to 1994, Mr. Keane was an executive at 
Flex-Key Corporation, an original equipment manufacturer of keyboards, displays and retail kiosks used for 
desktop publishing. Mr. Keane brings to Cimpress' Board his experience growing Cimpress from inception in 
1995 to $2.75 billion of revenue in our 2019 fiscal year, his understanding of the drivers of intrinsic value per 
share, and his knowledge of Cimpress' customer needs, business model and markets.

SOPHIE A. GASPERMENT held multiple marketing and general management positions at L’Oréal, the world’s 

leading beauty company, from September 1986 to November 2018. This included Chief Executive Officer and 
Executive Chairman of The Body Shop International, the iconic British retailer spanning 60 countries and ca. 
20,000 people strong, from July 2008 to October 2013, as well as Managing Director, L’Oréal UK and Ireland, 
from January 2004 to January 2008. Most recently, from January 2014 to November 2018, Ms. Gasperment 
was L’Oréal's Group General Manager leading Financial Communication and Strategic Prospective. Ms. 
Gasperment recently accepted a position to serve as a Senior Advisor to Boston Consulting Group, where her 
primary focus will be to support their Consumer and Digital Acceleration practices. Since June 2010, Ms. 
Gasperment has served on the board of Accor, a publicly traded company and a world leader in hospitality, and 
is currently Chair of that board's Appointments, Compensation and CSR Committee and a member of the Audit 
and Compliance Committee. Since May 2018, Ms. Gasperment has also served on the supervisory board of 
D’Ieteren, a Euronext-listed global company, and is a member of the Appointments and Compensation 
Committee. Since December 2018, Ms. Gasperment has also served on the board of Kingfisher plc, a FTSE 
100 Home Improvement international company, and is a member of that board's Nomination Committee. In 
addition to serving on the Board of Directors of Cimpress N.V., Ms. Gasperment also serves on the supervisory 
board of Vistaprint B.V., a wholly owned Dutch subsidiary of Cimpress. Ms. Gasperment brings to Cimpress' 
Board her leadership and strategy skills and perspective, her international brand-building expertise, her 
experience of digital transformation and acceleration, her acumen in both consumer goods and retail, as well as 
her experience on the boards of other public companies and her broader business experience in multi-cultural 
environments.

JOHN J. GAVIN, JR. serves on the board of Varonis Systems, Inc., a provider of data governance solutions for 

unstructured data. Mr. Gavin previously served as Chief Financial Officer of BladeLogic, Inc., a provider of data 
center automation software, from January 2007 through June 2008, when it was acquired by BMC Software, 
and as Chief Financial Officer of Navisite, Inc., a provider of information technology hosting, outsourcing and 

1

professional services, from April 2004 through December 2006. Prior to Navisite, Mr. Gavin served as the Chief 
Financial Officer of Cambridge Technology Partners and Data General Corporation. Mr. Gavin also spent ten 
years at Price Waterhouse LLP (now PricewaterhouseCoopers LLP), an accounting firm, in various accounting 
and audit positions including as Senior Manager in charge of multi-national audits. In addition to serving on the 
Board of Directors of Cimpress N.V., Mr. Gavin also serves on the supervisory board of Vistaprint B.V., a wholly 
owned Dutch subsidiary of Cimpress. Mr. Gavin brings to Cimpress' Board his extensive experience as chief 
financial officer of several growing companies, his experience on the boards of other public companies, and ten 
years as an independent auditor. Mr. Gavin is a certified public accountant.

ZACHARY S. STERNBERG is the co-founder and Managing Member of the General Partner of The Spruce House 
Partnership, a New York-based investment partnership. Spruce House invests in public and private companies 
globally and seeks to partner with management teams that are focused on growing the per share value of their 
companies over the long-term. Spruce House holds 8.2% of Cimpress' outstanding shares and has been a 
shareholder of Cimpress since 2011. Mr. Sternberg brings to the Board his perspective as a material and long-
term shareholder of Cimpress with a deep understanding of the importance of long-term stewardship of capital 
informed by more than a decade of successful investment experience.

SCOTT J. VASSALLUZZO is a Managing Member of Prescott General Partners LLC ("PGP"), an investment 

adviser registered with the SEC that holds 16.2% of Cimpress' outstanding shares. PGP serves as the general 
partner of three private investment limited partnerships, including Prescott Associates L.P. (together, the 
"Prescott Partnerships"). Mr. Vassalluzzo joined the Prescott organization in 1998 as an equity analyst, became 
a general partner of the Prescott Partnerships in 2000, and transitioned to Managing Member of PGP following 
Prescott's reorganization in January 2012. Prior to 1998, Mr. Vassalluzzo worked in public accounting at 
Coopers & Lybrand (now PricewaterhouseCoopers LLP) and was a certified public accountant. Mr. Vassalluzzo 
serves on the boards of directors of Credit Acceptance Corporation, an auto finance company providing 
automobile loans and other related financial products, and World Acceptance Corporation, a personal 
installment loan company. Mr. Vassalluzzo brings to the Board his advocacy for the priorities of long-termism 
and intrinsic value per share, his appreciation and understanding of the perspectives of our other long-term 
shareholders, and his experience on the boards and board committees of other publicly traded companies. 

Our Executive Officers:

Name

Title

Age Joined Cimpress

Robert S. Keane

Founder, Chief Executive Officer, and Chairman

56

January 1995

Peter Kelly

Executive Vice President and Chief Executive Officer,
National Pen

Sean E. Quinn

Executive Vice President and Chief Financial Officer

Maarten Wensveen

Executive Vice President and Chief Technology Officer

55 December 2016

40

39

October 2009

October 2011

ROBERT S. KEANE: Mr. Keane's biography is in the "Our Board of Directors" section above. 

PETER KELLY has served as our Executive Vice President and Chief Executive Officer, National Pen since we 
acquired National Pen in December 2016. Mr. Kelly joined National Pen in July 2006 where he served in 
various roles, including as European Operations Director from July 2006 to February 2009, Senior Vice 
President of European Operations from February 2009 until June 2016, and most recently as President and 
Chief Executive Officer overseeing National Pen's global operations since June 2016. 

SEAN E. QUINN has served as our Chief Financial Officer since October 2015 and as Executive Vice President 

since July 2016. Mr. Quinn previously served as Senior Vice President from October 2015 to July 2016, as 
Chief Accounting Officer from November 2014 to October 2015, as Vice President, Corporate Finance from 
January 2014 to October 2015, as Global Controller from April 2012 to November 2014, and in various other 
financial roles from October 2009 to April 2012. Before joining Cimpress, Mr. Quinn was a certified public 

2

accountant with KPMG LLP from September 2001 to October 2009 in the firm’s Philadelphia, London, and 
Boston offices. 

MAARTEN WENSVEEN has served as our Executive Vice President and Chief Technology Officer since February 
2019. Mr. Wensveen previously served as Senior Vice President from January 2017 to February 2019 and Vice 
President of Technology from February 2015 to January 2017. Mr. Wensveen joined Cimpress in November 
2011 when we acquired Albumprinter, and he served in various roles at Albumprinter including IT Manager from 
December 2006 to June 2012. 

There are no family relationships among any of Cimpress' directors and executive officers. No arrangements or 
understandings exist between any director and any other person pursuant to which such person is to be selected 
for appointment to the Board of Directors.

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PROPOSALS 1 AND 2 - REAPPOINT MEMBERS OF OUR BOARD OF DIRECTORS

The five members of our Board of Directors serve for rotating terms of up to three years. In accordance with the 

recommendation of the Nominating and Corporate Governance Committee of the Board, our Board has adopted 
resolutions to make binding nominations of the directors listed below for a three-year term ending on the date of our 
annual general meeting of shareholders in 2022. 

•  Robert S. Keane, Executive Director - The Board recommends the reappointment of Mr. Keane as an 

executive director because of his experience growing Cimpress from inception in 1995 to $2.75 billion of 
revenue in our 2019 fiscal year, his understanding of the drivers of intrinsic value per share, and his 
knowledge of Cimpress' customer needs, business model and markets. 

•  Scott J. Vassalluzzo, Non-Executive Director - The Board recommends the reappointment of Mr. 

Vassalluzzo as a non-executive director because of his advocacy for the priorities of long-termism and 
intrinsic value per share, his appreciation and understanding of the perspectives of our other long-term 
shareholders, and his experience on the boards and board committees of other publicly traded companies.

As described in the letter to shareholders at the beginning of this proxy statement, we are currently planning a 
cross-border merger of Cimpress N.V. into Cimpress plc, a public limited company incorporated under the laws of 
Ireland that is affiliated with Cimpress N.V., for the purpose of changing our place of incorporation from the 
Netherlands to Ireland. If the merger is completed, we expect that the members of the board of directors of 
Cimpress plc will be the same as the members of the Board of Directors of Cimpress N.V. immediately before the 
merger and that each director will continue to serve the same term after the merger as he or she was serving before 
the merger, including Messrs. Keane and Vassalluzzo's new terms ending in 2022. 

You can find more information about the nominees for the Board of Directors in the section of this proxy 

statement entitled “INFORMATION ABOUT OUR DIRECTORS AND EXECUTIVE OFFICERS.”

Our Board of Directors recommends that you vote FOR the appointments of both nominees to the Board.

PROPOSAL 3 - ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION 

At the annual meeting, we are asking our shareholders to approve the compensation of our named executive 
officers, as described in the Compensation Discussion and Analysis, or CD&A, executive compensation tables, and 
accompanying narrative disclosures below. This is an advisory vote, meaning that this proposal is not binding on us, 
but our Compensation Committee values the opinions expressed by our shareholders and will carefully consider the 
outcome of the shareholder vote when making future compensation decisions for our named executive officers.

As required by Dutch law, we have a shareholder-approved remuneration policy that applies to our Board 

members, which you can find on the Corporate Governance page of our Investor Relations website 
ir.cimpress.com, and the compensation of our directors is in accordance with the remuneration policy. This proposal 
provides, pursuant to Section 2:135(5a) of the Dutch Civil Code, for a discussion regarding the implementation of 
the remuneration policy for the Board as in effect for fiscal year 2019. The discussion takes place on the basis of 
the information referred to in Section 2:383c up to and including Section 2:383e of the Dutch Civil Code, as included 
in the explanatory notes to the financial statements included in our Dutch statutory annual accounts for the fiscal 
year ended June 30, 2019.

At our annual general meeting in 2017, a majority of our shareholders voted to hold the advisory vote to approve 
our executive compensation on an annual basis. Therefore, we intend to put forth at each annual general meeting 
of shareholders an advisory vote on the compensation of our named executive officers for the immediately 
preceding fiscal year.

Our Board of Directors recommends that you vote FOR the approval of the compensation of our named 

executive officers, as described below.

4

COMPENSATION DISCUSSION AND ANALYSIS

Executive Overview

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Our success depends on our ability to attract and retain top talent in a competitive marketplace, and to motivate 

that talent to achieve outstanding performance. In determining the compensation of our executive officers, our 
Compensation Committee begins with an analysis of the competitiveness of our executive compensation program 
and, as a starting point, seeks to pay our executives total compensation (including base salary and long-term 
incentive awards) at the 75th percentile of the competitive market for extraordinary performance by Cimpress. The 
Compensation Committee then applies its own discretion to take into account any other factors it may deem 
relevant in any given fiscal year, such as general economic conditions, the internal equity of compensation among 
our executives, each executive’s experience and role, and individual performance. The Committee does not assign 
specific weights to particular factors but considers them together in determining compensation. 

When considering the competitiveness of our executive compensation program for fiscal year 2019, our 

Compensation Committee took into account the compensation analysis from the prior fiscal year with updates made 
to published compensation survey data, as well as detailed historical compensation analyses for each executive 
officer. The Committee did not use a compensation peer group or engage a compensation consultant for fiscal year 
2019. 

Incentive compensation.  In fiscal year 2019, we used the following two long-term incentive, or LTI, compensation 

vehicles:

1.  Performance share units, or PSUs, granted under our 2016 Performance Equity Plan, or 2016 Plan. Each 

PSU represents a right to receive between 0 and 2.5 ordinary shares of Cimpress N.V. upon the satisfaction 
of both service-based vesting over time and performance conditions relating to the compound annual 
growth rate, or CAGR, of the three-year moving average of the daily closing share price of Cimpress’ 
ordinary shares, or 3YMA, over a six- to ten-year period. 

2.  Cash retention bonus awards for employees other than Robert Keane, who receives 100% of his LTI 

compensation in the form of PSUs. These bonus awards are focused on retention and pay the employee a 
fixed amount in equal payments over several years (typically four years) so long as Cimpress continues to 
employ the recipient.

Pay for performance.  Cimpress' uppermost financial objective is to maximize our intrinsic value per share, or 
IVPS. We define IVPS as (a) the unlevered free cash flow per diluted share that, in our best judgment, will occur 
between now and the long-term future, appropriately discounted to reflect our cost of capital, minus (b) net debt per 
diluted share. We define unlevered free cash flow as free cash flow plus cash interest expense related to borrowing. 
Extending our history of success into the next decade and beyond in line with this top-level objective is important to 
us, and we have designed our compensation program to encourage our executives and employees to manage to a 
long-term time horizon and to forgo short-term actions and metrics except to the extent those short-term actions 
and metrics support our long-term goals. We believe that the 3YMA CAGR over a six- to ten-year period is a proxy 
for the change in our IVPS over the same time frame. Accordingly, the PSUs we granted to our executives and 
employees in fiscal year 2019 are based on Cimpress' performance over a period of six to ten years, and the 
earliest that Cimpress may issue shares under a PSU award, and therefore the earliest that executives and 
employees could receive any value from the PSUs, is six years from grant (unless there is an earlier change in 
control), and only if Cimpress' 3YMA meets or exceeds our CAGR targets.

The total compensation package for our executive officers is weighted heavily toward compensation based on 

Cimpress' long-term performance. For example, beginning in the second half of fiscal year 2019, our Chief 
Executive Officer receives all of his compensation, including base salary and Board retainer fees, in the form of 
PSUs, other than $455 per week paid in cash which is the minimum weekly salary for exempt employees under the 
U.S. Fair Labor Standards Act. With this change, 89% of the total compensation granted to our Chief Executive 
Officer for fiscal year 2019 was at risk through our LTI program. 

Our Compensation Committee takes into account shareholder feedback when designing our executive 

compensation program, which has received more than 96% approval from our shareholders at each of our last six 

5

 
annual general meetings of shareholders. The Compensation Committee intends to continue to consider the 
outcome of the say-on-pay vote when making future compensation decisions for our named executive officers.

Compensation Components for Executives

For fiscal year 2019, the principal elements of our compensation program for our executive officers included: 

Under our pay-for-performance philosophy, the compensation of our executives and other employees at higher 
levels in the organization is more heavily weighted toward variable compensation based on our performance, and 
base salary generally accounts for a smaller portion of these employees’ total compensation packages. The 
percentiles of competitive market data that we use to evaluate the compensation of our named executive officers 
are designed to ensure that our executive officers will receive total compensation significantly below the median if 
Cimpress does not perform well and significantly above the median for Cimpress' extraordinary performance. In 
accordance with this philosophy, the Compensation Committee initially allocates the compensation of our executive 
officers within the percentiles listed below, and then may use its discretion to adjust each executive officer’s 
compensation to reflect other factors such as general economic conditions, the internal equity of compensation 
among our executives, and the executive’s experience, role, and individual performance. 

•  Base salary at the 50th percentile of competitive market data 
•  Total compensation (base salary plus LTI awards) at the 75th percentile of competitive market data

Base Salary

For fiscal year 2019, the Compensation Committee did not make any changes to the base salaries of our then-
current executive officers from their fiscal year 2018 levels. After considering the internal equity among executives, 
executive's experience and role, and individual performance, the Committee decided to maintain executive officers' 
base salaries at the same levels as the previous year because the salaries were already competitive versus the 
market. 

Although the amount of Mr. Keane's salary did not change from fiscal year 2018 to fiscal year 2019, Mr. Keane 
and the Compensation Committee decided that his base salary would be paid in PSUs instead of cash beginning in 
the second half of fiscal year 2019, other than $455 per week paid in cash which is the minimum weekly salary for 
exempt employees under the U.S. Fair Labor Standards Act. The reason for this change was to tie Mr. Keane's 
compensation as fully as possible to Cimpress' long-term performance.

6

Long-Term Incentive Program

Our LTI program is designed to focus our executives and employees on long-term performance and value 

creation for the company and our shareholders. 

Performance Share Units (PSUs) under our 2016 Plan 

Each PSU represents a right to receive between 0 and 2.5 ordinary shares of Cimpress N.V. upon the satisfaction 

of both service-based vesting over time and performance conditions relating to the 3YMA CAGR over a period 
determined by the Board, which for PSUs granted during fiscal year 2019 was six to ten years. We refer to the 
issuance of Cimpress ordinary shares pursuant to a PSU upon satisfaction of both conditions as the Performance 
Dependent Issuance.

First condition to a Performance Dependent Issuance: Service-based Vesting
PSUs granted to employees generally vest 25% per year over four years so long as the employee remains 
employed by Cimpress. However, service-based vesting is not sufficient for payout; PSU service-based 
vesting events are the dates after which the participant gains the future right to a Performance Dependent 
Issuance with respect to their then-vested PSUs, subject to achievement of the relevant performance 
conditions.

If a participant resigns or is terminated other than for cause, they retain all PSUs that have satisfied the 
service-based vesting condition as of their resignation or termination date. If Cimpress achieves the 
performance thresholds described below, the former participant would receive Cimpress ordinary shares 
upon settlement of the PSUs, even though they no longer have an employment, director, or other service 
relationship with Cimpress.

Second condition to a Performance Dependent Issuance: 3YMA Performance
For each PSU award, we calculate a baseline 3YMA as of a specified date at the time of grant for two 
purposes: to establish the number of units to be granted and to establish the baseline for future 
performance measurement. Beginning on the sixth anniversary of this baseline measurement date, and on 
each anniversary thereafter through year nine, we will calculate the 3YMA as of such date. On the first of 
these measurement dates that the 3YMA equals or exceeds a CAGR of 11%, the 3YMA performance 
condition would be satisfied, and we would issue to the participant the number of Cimpress ordinary shares 
determined by multiplying the number of PSUs subject to the award by the applicable performance-based 
multiplier set forth in Table 1 below. 

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TABLE 1:

3YMA CAGR
11 to 11.99%
12 to 12.99%
13 to 13.99%
14 to 14.99%
15 to 15.99%
16 to 16.99%
17 to 17.99%
18 to 18.99%
19 to 19.99%
20% to 25.8925%

Above 25.8925%

Multiplier to the
number of PSUs
subject to the award
125.0%
137.5%
150.0%
162.5%
175.0%
187.5%
200.0%
212.5%
225.0%
250.0%
Variable Cap (defined
below)

If the 3YMA has not reached at least 11% on any of the sixth through ninth anniversaries of the baseline 
measurement date for the PSU award and thus a Performance Dependent Issuance has not yet occurred, 
then the threshold CAGR level for 3YMA performance at the tenth anniversary of the baseline 

7

measurement date is lowered to a 7% CAGR for participants other than Robert Keane and the other 
members of our Board of Directors. If the 3YMA performance meets or exceeds a 7% CAGR on the tenth 
anniversary, recipients other than Mr. Keane and the other Board members would still receive Cimpress 
ordinary shares, but at a significantly declining multiple, as set forth in Table 2 below. Table 2 does not 
apply to PSUs granted to Mr. Keane or other members of the Board, and we will use Table 1 for all 
measurement dates for PSUs granted to Mr. Keane and the other Board members. 

TABLE 2:

3YMA CAGR

11% & higher
10 to 10.99%
9 to 9.99%
8 to 8.99%
7 to 7.99%
Less than 7%

Multiplier to the
number of PSUs
subject to the award
Same as Table 1
above
112.5%
100.0%
87.5%
75.0%
0%

If none of the 3YMA CAGR performance goals are achieved by the tenth anniversary of the baseline 
measurement date for the PSU award, then the PSU award would be terminated and no Cimpress ordinary 
shares would be issued with respect to the award.

The 2016 Plan limits the 3YMA value of the share issuance (defined as the number of Cimpress ordinary 
shares to be issued multiplied by the 3YMA at the measurement date on which the Performance Dependent 
Issuance is triggered) to a maximum of ten times the 3YMA grant value of the PSU award (defined as the 
number of PSUs granted multiplied by the baseline 3YMA used for the initial grant). Therefore, in cases of a 
3YMA CAGR above 25.8925%, a "Variable Cap," which is less than 250.0%, will be applied in order to 
achieve the fixed ten times maximum 3YMA value of the share issuance. 

The actual closing price of the Cimpress shares issued upon the Performance Dependent Issuance may be 
higher or lower than the 3YMA used to calculate the number of shares issued at such time.

8

Cash Retention Bonuses 

Cash retention bonuses pay the employee a fixed amount in equal payments over several years (typically four 

years) so long as Cimpress continues to employ the recipient. Since PSU awards are more risky than cash 
retention bonuses, we allow many of our executive officers and employees, other than our Chief Executive Officer, 
to choose the levels of risk and reward they wish to undertake by choosing the percentage of their LTI 
compensation that will be allocated to cash retention bonuses and PSU awards, subject to a minimum threshold 
based on the employee's level that must be allocated to PSUs. This approach recognizes that different employees 
have a broad spectrum of personal circumstances and attitudes regarding the trade off between risk and reward. 

The following table shows the amount of the annual LTI award received by each of our executive officers for 
fiscal year 2019, the minimum percentage that we require them to allocate to PSUs, and the actual percentage that 
each executive allocated to PSUs. Cornelis Arends did not receive an LTI award for fiscal year 2019 in line with the 
terms of his employment agreement.

Executive Officer
Robert Keane(1)
Peter Kelly(2)
Donald LeBlanc(3)
Sean Quinn
Maarten Wensveen(2) $
Katryn Blake(3)

LTI award 
value
FY2019
$ 6,037,500
$ 1,000,000
$ 1,265,000
$ 2,070,000
300,000
$ 2,300,000

Minimum
percentage of LTI
award value
required to be
allocated to
PSUs
100%
60%
60%
60%
50%
60%

Actual percentage
of LTI award value
allocated to PSUs
(per each
executive’s
election)
100%
60%
75%
75%
100%
60%

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(1) Mr. Keane is not eligible to make an election and receives 100% of his LTI awards in the form of PSUs. 
The number of PSUs he may receive in any fiscal year is capped at a maximum of 75,000. 

(2) Messrs. Kelly and Wensveen were appointed as executive officers during fiscal year 2019 and were not 
yet executive officers when their LTI awards were granted. At the time Mr. Wensveen received his LTI 
award, he was a Senior Vice President, which level has a lower minimum percentage required to be 
allocated to PSUs.

(3) Ms. Blake left Cimpress in March 2019, and Mr. LeBlanc left Cimpress in August 2019.

Legacy Long-Term Cash Incentive Awards and Restricted Share Units 

Donald LeBlanc, Sean Quinn, and Maarten Wensveen became executive officers within the last four fiscal years, 
and in fiscal year 2016, before their promotions, they received four-year cash incentive awards under our long-term 
incentive program for non-executive employees. Each of these long-term cash incentive awards had a performance 
cycle of four fiscal years, and each employee was eligible to receive 25% of their total award for each fiscal year in 
the performance cycle based on Cimpress' achievement of specified goals. Because Cimpress did not meet its 
unlevered free cash flow target for fiscal year 2019, as calculated in accordance with the long-term incentive 
program, there was no payout on the awards, and all of the long-term cash incentive awards expired. 

In addition, for fiscal years 2016 and before, we granted restricted share units, or RSUs, to our employees to help 

align employees' interests with the long-term interests of both the company and our shareholders. The RSUs also 
served as a retention tool, as the RSUs vest over four years only if the employee continues to be employed by us 
on each vesting date. Ms. Blake and Messrs. LeBlanc, Quinn, and Wensveen hold, or held, RSUs that were 
granted to them before fiscal year 2017 and that continued to vest during fiscal year 2019.

9

Benefit Programs

The Compensation Committee believes that all employees based in the same geographic location should have 
access to similar levels of health and welfare benefits, and therefore our executive officers are eligible for the same 
health and welfare benefits, including medical, dental, vision, and disability plans, group life and accidental death 
and disability insurance and other benefit plans, as those offered to other employees in their location.

U.S.-based employees may participate in a 401(k) plan that provides a company match of up to 50% on the first 

6% of the participant’s eligible compensation that is contributed, subject to certain limits under the United States 
Internal Revenue Code of 1986, or US Tax Code, with company matching contributions vesting over a four-year 
period. We also provide customary pension plans to our European employees.

Perquisites

In general, executives are not entitled to benefits that are not otherwise available to all other employees who 

work in the same geographic location, although we do pay for a driver so that Mr. Keane can work during his 
commute. We also from time to time enter into arrangements with some of our named executive officers to 
reimburse them for living and relocation expenses and tax preparation fees and associated tax gross-ups relating to 
their work outside of their home countries. You can find more information about these arrangements in the 
Summary Compensation Table of this proxy statement.

Executive Retention and Other Agreements

We have entered into executive retention agreements with all of our executive officers other than Mr. Arends, 

whose employment agreement with Cimpress (described below) does not include any severance or change in 
control provisions. Under the executive retention agreements, if we terminate an executive officer’s employment 
other than for cause, death, or disability (each as defined in the agreements) or the executive terminates his or her 
employment for good reason (as defined in the agreements) before a change in control of Cimpress or within one 
year after a change in control (as defined in the agreements), then the executive is entitled to receive:

•  A lump sum severance payment equal to two years’ salary and annual bonus, in the case of Mr. Keane, or one 
year’s salary and annual bonus, in the case of the other executive officers, excluding Mr. Arends. Because we 
no longer grant annual bonuses to our executives and employees, this amount would include only salary.

•  With respect to any outstanding annual cash incentive award under any cash incentive plan, a pro rata portion, 
based on the number of days from the beginning of the then current fiscal year until the date of termination, of 
his or her target incentive for the fiscal year multiplied by the average actual payout percentage for the 
previous two fiscal years. If there is no change in control of Cimpress during the fiscal year, this pro rata portion 
is capped at the actual amount of annual cash incentive that the executive would have received had he or she 
remained employed by Cimpress through the end of the fiscal year. Because we no longer grant annual cash 
incentive awards to our executives and employees, this amount would be zero.

•  With respect to any outstanding multi-year cash incentive award under any cash incentive plan, a pro rata 

portion, based on the number of days from the beginning of the then current performance period until the date 
of termination, of his or her mid-range target incentive for the then current performance period multiplied by the 
average actual payout percentage for the previous two fiscal years. If there is no change in control of Cimpress 
during the applicable performance period, this pro rata portion is capped at the actual amount of cash incentive 
for the performance period that the executive would have received had he or she remained employed by 
Cimpress through the end of the performance period.

•  The continuation of all other employment-related health and welfare benefits for up to two years after the 

termination in the case of Mr. Keane, or up to one year after the termination in the case of our other executive 
officers.

Both the executive retention agreements and our 2016 Plan have change in control provisions. The executive 
retention agreements provide that, upon a change in control of Cimpress, all equity awards (other than PSUs and 
supplemental PSUs granted under the 2016 Plan) granted to each executive officer will accelerate and become fully 
vested; each executive’s multi-year cash incentive awards under our cash incentive plan will accelerate such that 
the executive will receive the mid-range target bonus for the then current performance period and each 

10

performance period after the change in control; and each executive will receive a pro rata portion, based on the 
number of days in the fiscal year before the change in control, of his or her target annual cash incentive award for 
that fiscal year. In addition, if after a change in control Cimpress' successor terminates the executive's employment 
without cause, or the executive terminates his or her employment for good reason, then each of the executive’s 
share options remains exercisable until the earlier of one year after termination or the original expiration date of the 
award. 

The 2016 Plan provides that, upon a change in control, all PSUs that have satisfied the applicable service-based 

vesting conditions will be settled for Cimpress ordinary shares in accordance with the plan if the actual price paid 
per share to holders of Cimpress' securities in connection with the change in control equals or exceeds the CAGR 
performance goals set forth in the plan.

Our Compensation Committee decided that we would no longer include any excise tax gross-up provisions in 
any executive retention agreements we enter into with new executives after August 1, 2012, and accordingly, the 
only current executive officer who has an excise tax gross-up provision in his agreement is Mr. Keane. If Mr. Keane 
is required to pay any excise tax pursuant to Section 4999 of the US Tax Code as a result of compensation 
payments made to him, or benefits he obtained (including the acceleration of equity awards), in connection with a 
change in ownership or control of Cimpress, we are required to pay him an amount, referred to as a gross-up 
payment, equal to the amount of such excise tax plus any additional taxes attributable to such gross-up payment. 
However, if reducing Mr. Keane's compensation payments by up to $50,000 would eliminate the requirement to pay 
an excise tax under Section 4999 of the US Tax Code, then Cimpress has the right to reduce the payment by up to 
$50,000 to avoid triggering the excise tax and thus avoid providing gross-up payments to Mr. Keane. 

The following table sets forth information on the potential payments to our named executive officers upon their 

termination or a change in control of Cimpress, assuming that a termination or change in control took place on 
June 30, 2019. 

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Name

Robert S. Keane

Accelerated
Vesting of 
Share Options  
($)(2)

Accelerated
Vesting of
RSUs and 
PSUs
($)(3)

 Cash Payment
($)(1)

Benefits
($)(4)

Tax 
Gross-Up
Payment
($)(5)

Total
($)

• Termination Without Cause or With Good 

Reason

3,360,000

—

— 56,088

—

3,416,088

• Change in Control

—

— 12,498,011

—

— 12,498,011

• Change in Control w/ Termination Without 

Cause or With Good Reason

3,360,000

— 12,498,011

56,088

— 15,914,099

Peter Kelly

• Termination Without Cause or With Good 

Reason

• Change in Control

• Change in Control w/ Termination Without 

Cause or With Good Reason

745,000

—

745,000

Donald LeBlanc(6)

• Termination Without Cause or With Good 

Reason

705,000

—

—

—

—

—

8,962

1,774,991

—

1,774,991

8,962

— 26,951

• Change in Control

—

4,661

3,398,377

—

• Change in Control w/ Termination Without 

Cause or With Good Reason

705,000

4,661

3,398,377

26,951

Sean E. Quinn

• Termination Without Cause or With Good 

Reason

• Change in Control

• Change in Control w/ Termination Without 

Cause or With Good Reason

770,000

—

770,000

—

—

—

— 21,098

4,360,993

—

4,360,993

21,098

—

—

—

—

—

—

—

—

—

753,962

1,774,991

2,528,953

731,951

3,403,038

4,134,989

791,098

4,360,993

5,152,091

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Maarten Wensveen
• Termination Without Cause or With Good 

Reason

• Change in Control
• Change in Control w/ Termination Without 

Cause or With Good Reason

600,000

—

600,000

Katryn S. Blake(7)

—

— 28,044

— 2,258,707

—

— 2,258,707

28,044

—

—

—

628,044

2,258,707

2,886,751

• Termination Without Cause

1,370,385

75,586

73,929

37,128

—

1,557,028

Cornelis David Arends(8)

Termination Without Cause or With Good 
Reason

•

• Change in Control

Change in Control w/ Termination Without 
Cause or With Good Reason

•

_____________

—

—

—

—

—

—

—

528,071

528,071

—

—

—

—

—

—

—

528,071

528,071

(1) Amounts in this column for Termination Without Cause or With Good Reason represent severance amounts payable 

under the executive retention agreements. 

(2) Amounts in this column represent the value of unvested, in-the-money share options that would vest upon the triggering 
event described in the first column. For named executive officers other than Ms. Blake, the value of share options is 
based on the difference between the exercise price of the options and $90.89 per share, which was the closing price of 
our ordinary shares on Nasdaq on June 28, 2019, the last trading day of our 2019 fiscal year. For Ms. Blake, the value of 
share options is based on the difference between the exercise price of the options and $82.51 per share, which was the 
closing price of our ordinary shares on Nasdaq on March 1, 2019, her last date of employment with Cimpress.

(3) For named executive officers other than Ms. Blake, amounts in this column represent the value, based on $90.89 per 

share, which was the closing price of our ordinary shares on Nasdaq on June 28, 2019, the last trading day of our 2019 
fiscal year, of (1) unvested RSUs that would vest and (2) shares that would be issued pursuant to vested PSUs upon the 
triggering event described in the first column. For PSUs, we assumed the price paid per share to holders of Cimpress' 
shares in connection with the change in control would represent an 11% CAGR over the baseline 3YMA of the PSUs, 
which is the target performance goal in the 2016 Plan. For Ms. Blake, amounts in this column represent the value of 
accelerated RSUs, based on $82.51 per share, which was the closing price of our ordinary shares on Nasdaq on March 1, 
2019, her last date of employment with Cimpress.

(4) For named executive officers other than Ms. Blake, amounts reported in this column represent the estimated cost of 

providing employment related benefits (such as insurance for medical, dental, and vision) during the period the named 
executive officer is eligible to receive those benefits under the executive retention agreements, which is two years for 
Mr. Keane and one year for Messrs. Kelly, LeBlanc, Quinn and Wensveen. For Ms. Blake, the amount in this column 
represents the maximum amount of COBRA premiums for benefits continuation coverage and payment of her attorneys' 
fees in connection with the termination of her employment and the negotiation of her separation agreement.

(5) Amounts in this column are estimates based on a number of assumptions and do not necessarily reflect the actual 

amount of a tax gross-up payment that Mr. Keane would receive.

(6) Mr. LeBlanc left Cimpress in August 2019.

(7) Ms. Blake left Cimpress in March 2019, and the amounts in this table represent the actual amounts paid to her and the 
actual acceleration of her equity awards in connection with her termination pursuant to the terms of her separation 
agreement, which is described below. In addition to the amounts in the table, she also received acceleration of the 
service-based vesting condition of 14,170 PSUs and 4,813 supplemental performance share units; however, there is no 
change to the performance conditions or timing of share issuance (if any) of these awards.

(8) Mr. Arends' employment agreement with Cimpress (described below) does not provide for any cash payment upon 

termination or change in control. Mr. Arends ceased to be an executive officer in January 2019 but remains an employee 
of Cimpress.

Ms. Blake entered into a separation agreement Cimpress USA Incorporated, a subsidiary of Cimpress N.V., dated 

January 30, 2019 that provided for compensation and benefits to Ms. Blake as follows:

•  A severance payment of $850,000, which equals 12 months of base salary
•  Payment of 100% of the COBRA premium incurred by Ms. Blake until the earlier of August 31, 2020 or the 

date on which Ms. Blake obtains new employment and becomes eligible to participate in her new 
employer's group healthcare plan or is no longer eligible for COBRA

•  A payment of $430,000, which is the aggregate amount of cash retention bonuses that would be payable if 

Ms. Blake had remained a Cimpress employee through June 30, 2019

•  Acceleration of the vesting of 896 restricted share units

12

•  Acceleration of the vesting of 2,325 shares subject to Ms. Blake's share option award
•  Extension of Ms. Blake's deadline to exercise her share option award to December 31, 2019
•  Acceleration of the service-based vesting condition of 14,170 performance share units and 4,813 

supplemental performance share units; however, there is no change to the performance conditions or 
timing of share issuance (if any) of these awards

•  A lump-sum payment of $90,385
•  Payment of Ms. Blake's attorneys’ fees in connection with the termination of her employment with Cimpress 

and the negotiation of her separation agreement, up to a maximum of $10,000

The separation agreement also contains customary releases and waivers of claims by Ms. Blake.

Mr. Arends has an employment agreement with Cimpress N.V. dated December 20, 2018 that provides for Mr. 
Arends to work on a 50% part-time basis until September 30, 2022, after which his work time will reduce to zero 
hours per week. Under the employment agreement, Cimpress agreed to pay Mr. Arends an annual base salary of 
€2,250,000 proportionally reduced based on his working time (i.e., 50% of that amount until September 30, 2022 
and 0% thereafter), as well as a pension allowance equal to the voluntary pension contributions Cimpress would 
otherwise pay on an annual basis under the pension scheme applicable to Mr. Arends. In addition, Cimpress agreed 
to bear the cost of a fully furnished and serviced accommodation in Paris, France for Mr. Arends' use throughout his 
employment, subject to a cap of €15,000 per month. 

The Role of Company Executives in the Compensation Process

Although the Compensation Committee manages and makes decisions about the compensation process, the 
Committee also takes into account the views of our Chief Executive Officer, who makes initial recommendations 
with respect to the compensation of executive officers other than himself. Other employees of Cimpress also 
participate in the preparation of materials presented to or requested by the Compensation Committee for use and 
consideration at Compensation Committee meetings.

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Share Ownership Guidelines and Policy on Hedging

We have share ownership guidelines for all of our executive officers and members of our Board of Directors. The 
guidelines require our executive officers and directors to hold Cimpress equity, including ordinary shares they hold 
directly or indirectly, unvested RSUs, vested and unvested PSUs, and vested, unexercised, in-the-money share 
options, with a value, based on the two-year trailing average of the closing prices of Cimpress' ordinary shares on 
Nasdaq, equal to or greater than a multiple of the executive officer’s annual base salary or the director's annual 
retainer, as follows:

•  Chief Executive Officer: 5 times annual base salary
•  Other executive officers: 3 times annual base salary
•  Board of Directors: 3 times Board annual cash retainer

We give each executive officer and Board member four years from his or her initial appointment as a Cimpress 

officer or director to comply with the share ownership guidelines. As of June 30, 2019, all executive officers and 
directors had satisfied their ownership guideline requirement. 

Our Insider Trading Policy prohibits Cimpress' executive officers, directors, and employees from engaging in any 

derivative or hedging transactions in Cimpress securities, including but not limited to short sales, put options, call 
options, collars, futures contracts, forward contracts, and swaps.

Tax Deductibility of Certain Awards

Changes to the United States tax laws in 2017 eliminated the tax deduction pursuant to Section 162(m) of the 
U.S. Internal Revenue Code for performance-based compensation paid after January 1, 2018 to named executive 
officers under arrangements entered into or materially modified on or after November 2, 2017. Although our 
Compensation Committee previously considered the impact of Section 162(m) when administering Cimpress' 
compensation plans, it did not make decisions regarding executive compensation based solely on the expected tax 
treatment of such compensation. We do not expect the elimination of the deduction to have a material effect on 
Cimpress or our compensation programs.

13

Compensation Committee Report

The Compensation Committee has reviewed and discussed with management the Compensation Discussion and 

Analysis contained in this proxy statement. Based on the Compensation Committee’s review and discussions with 
management, the Compensation Committee recommended to the Board of Directors that the Compensation 
Discussion and Analysis be included in this proxy statement.

Compensation Committee of the
Board of Directors
Scott J. Vassalluzzo, Chair
Sophie A. Gasperment
Zachary S. Sternberg

14

Summary Compensation Table

SUMMARY COMPENSATION TABLES

The following table summarizes the compensation earned in each of the last three fiscal years by:

(i) our principal executive officer,

(ii) our principal financial officer, 

(iii) our other three executive officers as of June 30, 2019, and

(iv) two former executive officers who served in that role during a portion of fiscal year 2019.

Throughout this proxy statement, we refer to the individuals listed in (i) through (iv) above as our named executive 

officers. 

Name and Principal Position
Robert S. Keane
Chairman and
Chief Executive Officer

Peter Kelly(6)
Executive Vice President 
and Chief Executive Officer, 
National Pen

Donald LeBlanc(8)
Executive Vice President
and President, Vistaprint 
Corporate Solutions

Sean E. Quinn
Executive Vice President
and Chief Financial Officer

Maarten Wensveen(6)
Executive Vice President 
and Chief Technology Officer

Katryn S. Blake(8)
Former Executive Vice 
President and Chief 
Executive Officer, Vistaprint

Cornelis David Arends(11)

Former Executive Vice 
President and President, 
Upload and Print

_____________

Year
2019
2018
2017

2019

2019
2018

2017

2019
2018
2017

2019

2019
2018

2017

2019

2018

Salary
($)
863,628(4)
1,677,243
1,619,804

Bonus
($)(1)

Share
Awards
($)(2)

Non-Equity
Incentive Plan
Compensation
($)(3)

— 11,369,327
— 6,784,477
— 9,248,693

745,000

387,615

1,096,224

All Other
Compensation
($)
47,965(5)
1,961
3,260

Total
($)

12,280,920
8,463,681
10,871,757

8,950(7)

2,237,789

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—
—
—

—

705,000
707,596

677,596

769,774
772,919
702,692

501,923

79,063

1,733,358
— 2,946,442

—
212,528

8,364(7)
8,341

2,525,785
3,874,907

— 2,006,214

142,500

7,975

2,834,285

354,375
225,000
112,500

2,836,524
3,615,997
2,462,142

—
55,419
29,875

7,620(7)
6,363
11,619

3,968,293
4,675,698
3,318,828

—

548,018

—

35,991(9)

1,085,932

572,019
853,019

— 2,521,334
3,214,220

200,000

— 1,651,186(10)
1,403,574
—

4,744,539
5,670,813

803,019

— 3,647,557

1,512,436

1,894,035

—

—

— 1,229,128

2017

1,964,743

—

—

—

—

—

—

412,525

4,863,101

359,139(12)

737,100

1,871,575

3,860,263

706,765

2,671,508

(1)

(2)

The amounts reported in this column for executive officers other than Mr. Kelly represent the payment of cash retention
bonuses. For Mr. Kelly, $340,000 of this amount represents the payment of cash retention bonuses, and $47,615
represents the payment of a transaction bonus relating to Cimpress' acquisition of National Pen in December 2016.

The amounts reported in this column represent a dollar amount equal to the grant date fair value of the share awards as
computed in accordance with FASB ASC Topic 718. You can find the assumptions we used in the calculations for these
amounts in Note 11 to our audited financial statements included in our Annual Report on Form 10-K for the fiscal year
ended June 30, 2019.

(3)

The amounts reported in this column represent the payment of the component of each officer’s legacy long-term cash
incentive award that is attributable to that fiscal year.

15

 
 
 
 
 
(4)

(5)

(6)

(7)

(8)

(9)

Beginning in the second half of fiscal year 2019, Mr. Keane receives all of his compensation, including base salary and
Board retainer fees, in the form of PSUs, other than $455 per week paid in cash which is the minimum weekly salary for
exempt employees under the U.S. Fair Labor Standards Act.

$46,328 of this amount represents reimbursement of commuting expenses, $1,532 of this amount represents payments
of tax preparation fees, and $105 represents tax-gross up amounts associated with the tax preparation fees and travel
expenses.

Mr. Kelly was appointed as an executive officer in November 2018, and Mr. Wensveen was appointed as an executive
officer in January 2019.

This amount represents our matching contributions under our 401(k) deferred savings retirement plans.

Ms. Blake left Cimpress in March 2019, and Mr. LeBlanc left Cimpress in August 2019.

This amount represents a living allowance paid to Mr. Wensveen during his long-term assignment to Switzerland.

(10)

$1,370,385 of this amount represents severance payments, $265,406 of this amount represents tax payments relating
to Ms. Blake's expatriate payments for her assignment in Paris that ended in 2016, $7,075 represents tax gross-up
amounts associated with the tax payments, and $8,320 of this amount represents our matching contributions under
Cimpress USA’s 401(k) deferred savings plan.

(11) Mr. Arends ceased to be an executive officer in January 2019 but remains an employee of Cimpress. These amounts

relating to Mr. Arends' compensation were paid in Euros. For purposes of this table, we converted these payments from
Euros to U.S. dollars at a currency exchange rate of 1.1689 based on the average currency exchange rate for the fiscal
year ended June 30, 2019.

(12)

$250,000 of this amount represents a mobility premium, $52,497 of this amount represents rent contribution for Mr. 
Arends' housing, and $8,511 of this amount represents health insurance contributions, all of which amounts were paid 
under Mr. Arends' long term international assignment agreement that expired in December 2018. $14,055 of this 
amount represents pension contributions.

Grants of Plan-Based Awards in the Fiscal Year Ended June 30, 2019 

The following table contains information about plan-based awards granted to each of our named executive officers 
during the fiscal year ended June 30, 2019. Cornelis Arends did not receive any plan-based awards during the fiscal 
year ended June 30, 2019.

Name
Robert S. Keane

Peter Kelly

Donald LeBlanc(9)

Sean E. Quinn

Maarten Wensveen

Katryn S. Blake(9)

_____________

Grant Date
8/15/2018(5)
2/15/2019(6)
2/15/2019(7)
2/15/2019(8)

8/15/2018(5)

8/15/2018(5)

8/15/2018(5)

8/15/2018(5)

8/15/2018(5)

Threshold
(#)

Estimated Future Payouts
Under Equity Incentive Plan Awards(1)
Maximum
Target
(#)(3)
(#)(2)
146,997
17,790
2,857
872

73,498
8,895
1,428
436

—
—
—
—

—

—

—

—

—

7,303

11,548

18,898

3,651

16,798

14,607

23,097

37,797

7,302

33,597

Grant Date Fair 
Value of Share 
Awards

($)(4)
10,720,904
536,034
86,100
26,289

1,096,224

1,733,358

2,836,524

548,018

2,521,334

(1)

(2)

These columns represent PSUs granted under our 2016 Plan. Each PSU represents a right to receive between 0 and
2.5 Cimpress ordinary shares upon the satisfaction of (A) service-based vesting, and (B) performance conditions
relating to the CAGR of the 3YMA of Cimpress' ordinary shares.

These amounts represent the number of Cimpress ordinary shares issuable to each named executive officer six to ten
years after the grant date if the following conditions are achieved: (1) The named executive officer fully satisfies the
service-based vesting condition described in footnote 5, 6, 7 or 8, as applicable, and (2) the 3YMA CAGR is 11% to
11.99% on any of the sixth through tenth anniversaries of the grant date.

16

(3)

(4)

(5)

(6)

(7)

(8)

These amounts represent the number of Cimpress ordinary shares issuable to each named executive officer six to ten
years after the grant date if the following conditions are achieved: (1) The named executive officer fully satisfies the
service-based vesting condition described in footnote 5, 6, 7 or 8, as applicable, and (2) the 3YMA CAGR is 20% to
25.8925% on any of the sixth through tenth anniversaries of the grant date.

The amounts reported in this column represent the grant date fair value for the PSU awards computed in accordance
with FASB ASC Topic 718 assuming the probable outcome of the performance conditions. You can find the assumptions
we used in the calculations for these amounts in Note 11 to our audited financial statements included in our Annual
Report on Form 10-K for the fiscal year ended June 30, 2019. The value of the PSUs granted in fiscal year 2019
assuming the maximum achievement of the performance conditions, which we estimated by multiplying the maximum
number of shares issuable pursuant to each PSU award by the closing price of our ordinary shares on Nasdaq on the
applicable grant date, is $22,557,681 in the aggregate for all of Mr. Keane's PSU awards, $2,065,430 for Mr. Kelly,
$3,265,916 for Mr. LeBlanc, $5,344,496 for Mr. Quinn, $1,032,503 for Mr. Wensveen, and $4,750,616 for Ms. Blake.

The service-based vesting condition of the PSUs reported in this row is that 25% of the original number of PSUs vest on
June 30 of each of 2020 through 2023 so long as the executive officer continues to be an eligible participant under
Cimpress' 2016 Plan on such vesting date.

This PSU award was granted to Mr. Keane in lieu of the cash base salary he would have received as Chief Executive
Officer in the second half of fiscal year 2019. The service-based vesting condition of this PSU award is that 50% of the
original number of PSUs vest on March 31, 2019 and the remaining 50% vest on June 30, 2019 so long as Mr. Keane
continues to be an eligible participant under Cimpress' 2016 Plan on each vesting date.

This PSU award was granted to Mr. Keane in line with the annual PSU awards granted to members of our Board of
Directors. The service-based vesting condition of this PSU award is that 25% of the original number of PSUs vest on
November 12 of each of 2019 through 2022, so long as Mr. Keane continues to be an eligible participant under
Cimpress' 2016 Plan on each vesting date.

This PSU award was granted to Mr. Keane in lieu of the Irish-sourced Board fees he would have received as an
executive director in the second half of fiscal year 2019. The service-based vesting condition of this PSU award is that
100% of the PSUs vest on June 30, 2019 so long as Mr. Keane continues to be an eligible participant under Cimpress'
2016 Plan on such vesting date.

(9)

Ms. Blake left Cimpress in March 2019, and Mr. LeBlanc left Cimpress in August 2019.

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Outstanding Equity Awards at June 30, 2019 

The following table contains information about unexercised share options, unvested RSUs, and unearned PSUs as of 

June 30, 2019 for each of our named executive officers. 

Option Awards

Share Awards

Number of  Securities 
Underlying Unexercised 
Options

Option 
Exercise 
Price

Option 
Expiration

Number 
of 
Share 
Units 
That 
Have 
Not 
Vested

Market 
Value of 
Share Units 
That Have 
Not Vested

Equity 
Incentive 
Plan 
Awards: 
Number of 
Unearned 
Shares

Equity 
Incentive Plan 
Awards: 
Market Value 
of Unearned 
Shares

(#) Exercisable

(#) Unexercisable

($)(1)

Date

(#)(2)

($)(3)

(#)(4)

($)(5)

96,800
105,240
1,224,462(7)

47.91
—
—
54.02
— 50.00(7)

5/6/2020
5/5/2021
5/4/2020(7)

Name
Robert S. 
Keane(6)

N/A

N/A

93,750(8)
78,970(9)
73,498(10)
8,895(11)
1,428(12)
436(13)

Peter Kelly

—

—

N/A

N/A

N/A

N/A 19,757(14)
3,610(9)
9,025(15)
7,303(10)

Donald LeBlanc

—

114(7)

50.00(7)

8/15/2020(7)

346

31,448

—

N/A

N/A

1,338

121,611

—

N/A

N/A

100

9,089

—

N/A

N/A

N/A

N/A

Sean E. Quinn

Maarten 
Wensveen

Katryn S. Blake

Cornelis David 
Arends

__________

—

—

—

—

—

N/A

N/A

N/A

N/A

7,746(15)

704,034

(1)

Except as set forth in footnote 7 below, each share option has an exercise price equal to the fair market value of our 
ordinary shares on the date of grant and is fully exercisable as of June 30, 2019. Except as set forth in footnote 7, each 
share option expires 10 years after the date on which it was granted.

18

8,520,938
7,177,583
6,680,233
808,467
129,791
39,628

1,795,714
328,113
820,282
663,770

1,799,713
1,503,866
1,503,866
1,049,598

2,208,718
1,845,612
1,845,612
1,717,639

1,308,816
546,794
1,367,076
331,839

2,454,121
820,282
1,093,679
381,738

19,801(8)
16,546(9)
16,546(15)
11,548(10)

24,301(8)
20,306(9)
20,306(15)
18,898(10)

14,400(8)
6,016(9)
15,041(15)
3,651(10)

27,001(8)
9,025(9)
12,033(15)
4,200(10)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

(10)

(11)

(12)

(13)

(14)

This column represents RSUs. So long as the named executive officer continues to be employed with us, each RSU 
award vests, and the vested shares are issued to the named executive officer, over a period of four years: 25% of the 
shares subject to the award after one year and 6.25% per quarter thereafter.

The market value of the unvested RSUs is determined by multiplying the number of RSUs by $90.89 per share, which 
was the closing price of our ordinary shares on Nasdaq on June 28, 2019, the last trading day of our 2019 fiscal year.

This column represents the number of Cimpress ordinary shares that would be issuable under outstanding PSUs if the 
following conditions are achieved: (A) The service-based vesting condition described in footnotes 8 through 15, as 
applicable, is fully satisfied, (B) the 3YMA CAGR is 11% to 11.99% on a measurement date six to ten years after grant, 
and (C) for the supplemental PSU awards described in footnote 15 only, Cimpress achieves the cumulative unlevered 
free cash flow goal over the period from July 1, 2017 through June 30, 2020, as set by the Compensation Committee.

The market value of the unearned PSUs is determined by multiplying the number of shares that would be issuable if the 
conditions described in footnote 4 were achieved by $90.89 per share, which was the closing price of our ordinary 
shares on Nasdaq on June 28, 2019, the last trading day of our 2019 fiscal year.

Mr. Keane’s share option awards are held by entities wholly owned by irrevocable discretionary trusts established for 
the benefit for Mr. Keane or members of his immediate family (the Trusts).

These awards are premium-priced share options with an exercise price that is significantly higher than the closing price 
of Cimpress' ordinary shares on Nasdaq on the grant dates. The Compensation Committee chose this exercise price in 
part because it is higher than the highest of the three-, six-, and twelve-month trailing averages of Cimpress' share price 
on Nasdaq as of the July 28, 2011 public announcement of our growth strategy. The premium-priced share options vest 
over seven years and have an eight-year term. Mr. Keane may not exercise his premium-priced options unless our 
share price on Nasdaq is at least $75.00 on the exercise date. 

The service-based vesting condition for these PSUs held by named executive officers other than Ms. Blake, who left 
Cimpress in March 2019 and no longer holds unvested PSUs, is that 25% of the original number of PSUs vest on June 
30 of each of 2017 through 2020 so long as the executive officer continues to be an eligible participant under Cimpress' 
2016 Plan on each vesting date. However, the PSUs are not earned, and no shares are issuable pursuant to the PSUs, 
until August 15, 2022 at the earliest (unless there is an earlier change in control) and only if the performance conditions 
relating to the CAGR of the 3YMA of Cimpress' ordinary shares are satisfied.

The service-based vesting condition for these PSUs held by named executive officers other than Ms. Blake, who left 
Cimpress in March 2019 and no longer holds unvested PSUs, is that 25% of the original number of PSUs vest on June 
30 of each of 2018 through 2021 so long as the executive officer continues to be an eligible participant under Cimpress' 
2016 Plan on each vesting date. However, the PSUs are not earned, and no shares are issuable pursuant to the PSUs, 
until August 15, 2023 at the earliest (unless there is an earlier change in control) and only if the performance conditions 
relating to the CAGR of the 3YMA of Cimpress' ordinary shares are satisfied.

The service-based vesting condition for these PSUs held by named executive officers other than Ms. Blake, who left 
Cimpress in March 2019 and no longer holds unvested PSUs, is that 25% of the original number of PSUs vest on June 
30 of each of 2019 through 2022 so long as the executive officer continues to be an eligible participant under Cimpress' 
2016 Plan on each vesting date. However, the PSUs are not earned, and no shares are issuable pursuant to the PSUs, 
until August 15, 2024 at the earliest (unless there is an earlier change in control) and only if the performance conditions 
relating to the CAGR of the 3YMA of Cimpress' ordinary shares are satisfied.

The service-based vesting condition for these PSUs is that 50% of the original number of PSUs vest on March 31, 2019 
and the remaining 50% vest on June 30, 2019 so long as Mr. Keane continues to be an eligible participant under 
Cimpress' 2016 Plan on each vesting date. However, the PSUs are not earned, and no shares are issuable pursuant to 
the PSUs, until February 15, 2025 at the earliest (unless there is an earlier change in control) and only if the 
performance conditions relating to the CAGR of the 3YMA of Cimpress' ordinary shares are satisfied.

The service-based vesting condition for these PSUs is that 25% of the original number of PSUs vest on November 12 of 
each of 2019 through 2022  so long as Mr. Keane continues to be an eligible participant under Cimpress' 2016 Plan on 
each vesting date. However, the PSUs are not earned, and no shares are issuable pursuant to the PSUs, until February 
15, 2025 at the earliest (unless there is an earlier change in control) and only if the performance conditions relating to 
the CAGR of the 3YMA of Cimpress' ordinary shares are satisfied.

The service-based vesting condition for these PSUs is that 100% of the PSUs vest on June 30, 2019 so long as Mr. 
Keane continues to be an eligible participant under Cimpress' 2016 Plan on such vesting date. However, the PSUs are 
not earned, and no shares are issuable pursuant to the PSUs, until February 15, 2025 at the earliest (unless there is an 
earlier change in control) and only if the performance conditions relating to the CAGR of the 3YMA of Cimpress' 
ordinary shares are satisfied.

The service-based vesting condition for these PSUs is that 25% of the original number of PSUs vest on January 2 of 
each of 2018 through 2021 so long as Mr. Kelly continues to be an eligible participant under Cimpress' 2016 Plan on 
each vesting date. However, the PSUs are not earned, and no shares are issuable pursuant to the PSUs, until February 
15, 2023 at the earliest (unless there is an earlier change in control) and only if the performance conditions relating to 
the CAGR of the 3YMA of Cimpress' ordinary shares are satisfied.

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(15)

The service-based vesting condition of these supplemental PSUs granted to Messrs. Kelly, LeBlanc, Quinn, and 
Wensveen is that 1/3 of the original number of PSUs vest on June 30 of each of 2018 through 2020 so long as the 
executive officer continues to be an eligible participant under Cimpress' 2016 Plan on each vesting date. Ms. Blake left 
Cimpress in March 2019 and no longer holds unvested PSUs. The service-based vesting condition of these 
supplemental PSUs granted to Mr. Arends is that 50% of the original number of PSUs vested on June 30, 2018 and 
25% vest on June 30 of each of 2019 and 2020 so long as Mr. Arends continues to be an eligible participant under 
Cimpress' 2016 Plan on each vesting date. However, the supplemental PSUs are not earned, and no shares are 
issuable pursuant to the supplemental PSUs, until August 15, 2023 at the earliest (unless there is an earlier change in 
control) and only if (1) Cimpress' cumulative consolidated unlevered free cash flow over the period from July 1, 2017 
through June 30, 2020 equals or exceeds the goal set by the Compensation Committee and (2) the performance 
conditions relating to the CAGR of the 3YMA of Cimpress' ordinary shares are satisfied.

Option Exercises and Shares Vested in the Fiscal Year Ended June 30, 2019 

The following table contains information about option exercises and vesting of RSUs on an aggregated basis during 

fiscal year 2019 for each of our named executive officers.

Name

Robert S. Keane

Peter Kelly

Donald LeBlanc

Sean E. Quinn

Maarten Wensveen

Katryn S. Blake

Cornelis David Arends

_____________

Option Awards

Share Awards

Number of Shares
Acquired on
Exercise
(#)

Value Realized
on Exercise
(1)($)

Number of Shares
Acquired on
Vesting
(#)

Value Realized
on Vesting
(2)($)

146,028

8,005,255

—

3,621

—

—

9,297

—

—

137,939

—

—

377,250

—

—

—

1,879

3,556

452

3,583

—

—

—

218,811

400,062

50,379

380,885

—

(1)

Represents the net amount realized from all option exercises during fiscal year 2019. In cases involving an exercise
and immediate sale, the value was calculated on the basis of the actual sale price. In cases involving an exercise
without immediate sale, the value was calculated on the basis of our closing sale price of our ordinary shares on
Nasdaq on the date of exercise.

(2)

The value realized on vesting of RSUs is determined by multiplying the number of shares that vested by the closing
sale price of our ordinary shares on Nasdaq on the vesting date.

CEO Pay Ratio

Mr. Keane's fiscal year 2019 annual total compensation was $12,280,920, as reported in the Summary 

Compensation Table above, and the fiscal year 2019 annual total compensation of our median compensated employee 
other than Mr. Keane was $41,442. The ratio of the median employee's total compensation to Mr. Keane's total 
compensation is 1-to-296. 

Because there were no changes to our employee population or employee compensation from fiscal year 2018 to 
fiscal year 2019 that significantly impacted our pay ratio disclosure, we used the same median employee this year as 
we did last year. For purposes of identifying the median compensated employee in fiscal year 2018, we took into 
account base salary (for salaried employees) and wages paid (for hourly employees) during the fiscal year for all our 
employees as of May 1, 2018. We annualized this compensation for employees who did not work the entire fiscal year, 
except for employees designated as seasonal or temporary.

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PROPOSAL 4 - ADOPT OUR ANNUAL ACCOUNTS

At the annual meeting, we are asking you to confirm and adopt our Dutch statutory annual accounts, or Annual 

Accounts, for the fiscal year ended June 30, 2019, which are our audited consolidated financial statements 
prepared in accordance with Dutch law. As a Dutch company, we are required by Dutch law and our articles of 
association to prepare the Annual Accounts and submit them to our shareholders for confirmation and adoption. Our 
Annual Accounts are different from our audited financial statements contained in our Annual Report on Form 10-K 
for the year ended June 30, 2019 that were prepared in accordance with United States generally accepted 
accounting principles, or U.S. GAAP, as required by United States law and Nasdaq listing standards for companies 
with securities listed on U.S. stock markets. 

The Annual Accounts contain some disclosures that are not required under U.S. GAAP. In addition, the report of 
our Board of Directors that accompanies the Annual Accounts contains information included in this proxy statement 
and our Annual Report on Form 10-K, as well as other information required by Dutch law.

It is important that our shareholders adopt our Annual Accounts because it is a Dutch law requirement and also 
because we are not permitted under Dutch law to take certain corporate actions, such as repurchasing our ordinary 
shares, unless our Annual Accounts are adopted.

In accordance with the principles of the Dutch corporate governance code, upon the request of any shareholder 
attending the meeting, the Cimpress representatives at the annual meeting will discuss the contents of the chapter 
in the Annual Accounts on the corporate governance structure and the statement on compliance with the best 
practice provisions. You can access a copy of the Annual Accounts through our website at http://
proxy.ir.cimpress.com, by emailing us at ir@cimpress.com, or by sending a written request to Investor Relations, c/
o Cimpress USA Incorporated, 275 Wyman Street, Waltham, MA 02451 USA.

Our Board of Directors recommends that you vote FOR the confirmation and adoption of the Annual 

Accounts.

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PROPOSALS 5 AND 6 - DISCHARGE OUR BOARD OF DIRECTORS AND
PRIOR SUPERVISORY BOARD FROM CERTAIN LIABILITY

In November 2018, we moved to a single-tier board structure consisting of a Board of Directors and reduced the 
size of our Board to five directors. Before then we had a two-tier board structure with a separate Supervisory Board. 
At the annual meeting, as permitted under Dutch law and customary for Dutch companies, we are asking you to 
discharge the members of our current Board of Directors and prior Supervisory Board from liability with respect to 
the exercise of their management and supervisory duties during our fiscal year ended June 30, 2019. If our 
shareholders approve this discharge of liability, then our current and prior Board members will not be liable to 
Cimpress for actions that they took on behalf of the company in the exercise of their duties during fiscal year 2019. 
However, the discharge does not apply to matters that are not disclosed to our shareholders, and it does not affect 
the liability, if any, of our Board of Directors or Supervisory Board to our shareholders. The discharge is also subject 
to the provisions of Dutch laws relating to liability upon bankruptcy.

Our Board of Directors recommends that you vote FOR the discharge of the members of our Board of 

Directors and Supervisory Board from liability as described above.

PROPOSAL 7 - AUTHORIZE US TO REPURCHASE SHARES

Under Dutch law and our articles of association, our shareholders may authorize the Board, subject to certain 

Dutch statutory provisions, to repurchase outstanding shares on our behalf in an amount, at prices, and in the 
manner authorized by the shareholders. This authorization will give us the flexibility to repurchase our ordinary 
shares without the expense or delay associated with calling further general meetings of shareholders. Under Dutch 
law and our articles of association, a shareholder authorization to repurchase shares may not continue for more 
than 18 months, but may be given on a rolling basis. On November 13, 2018, we received authorization from our 
shareholders to repurchase up to 6,200,000 of our issued and outstanding ordinary shares, and we are now 
seeking a renewal of our authorization to repurchase our ordinary shares.

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In order to provide us with maximum flexibility, we propose that our shareholders grant the Board of Directors 

authority to repurchase up to 5,500,000 of our issued and outstanding ordinary shares on the open market 
(including block trades), through privately negotiated transactions, or in one or more self-tender offers at prices per 
share between an amount equal to €0.01 and an amount equal to 120% of the market price of our ordinary shares 
on Nasdaq or any other securities exchange where our shares are then traded (the market price being deemed to 
be the average of the closing price on each of the consecutive days of trading during a period no shorter than one 
trading day and no longer than 10 trading days immediately preceding the date of repurchase, as reasonably 
determined by the Board). This authority would begin on the date of the annual meeting and extend for 18 months 
until May 22, 2021.  

We believe that we would benefit from a renewal of the grant of authority to repurchase our ordinary shares. If we 
believe that our shares may be undervalued at the market levels at which they are then trading, repurchases of our 
share capital may represent an attractive investment for us and our shareholders. Our Board of Directors would 
determine, within the parameters described in this proposal, the number of shares to be repurchased, if any, and 
the timing and manner of any repurchases in light of prevailing market conditions, our available resources, 
obligations under our equity compensation plans, related covenants under our credit facility, and other factors that 
we cannot now predict. The repurchased shares will be used for the issuance of shares under our equity 
compensation plans and, if so desired, for corporate acquisitions or similar transactions and any other valid 
corporate purposes. The reduction in our outstanding shares resulting from any repurchases would increase the 
proportionate interest of the remaining shareholders in whatever future profits we may earn. Under Dutch law, the 
number of our ordinary shares that we or our subsidiaries hold may never exceed 50% of the total number of our 
issued shares.

An authorization to repurchase up to 5,500,000 of our issued and outstanding ordinary shares would not 

necessarily mean that we will repurchase this amount over the authorization period. We may choose to repurchase 
fewer than all of the shares authorized or none at all, and we are seeking this authorization to have the flexibility to 
make repurchases if we believe doing so would be in the best interests of Cimpress and our shareholders. Our 
Board of Directors will analyze many factors relating to a repurchase decision, including share price relative to our 
anticipated future cash flows, our obligations under our equity compensation plans, our ability to use operating cash 
flow or debt to repurchase the shares while taking into account our debt covenants and other uses for our cash or 
debt capacity, general shareholder concentration, and liquidity concerns, as well as other items.

If our shareholders do not approve this proposal, then we may continue to make share repurchases, if any, under 

the previous authorization that our shareholders approved at our November 13, 2018 annual general meeting, 
which will expire on May 13, 2020. 

If our shareholders do approve this proposal, then the repurchase authorization described in this proposal will 
replace the November 13, 2018 repurchase authorization, and we will make any future share repurchases pursuant 
to this new authorization.

As described in the letter to shareholders at the beginning of this proxy statement, we are currently planning a 

cross-border merger of Cimpress N.V. into Cimpress plc, an Irish company affiliated with Cimpress N.V., for the 
purpose of changing our place of incorporation from the Netherlands to Ireland. Cimpress plc's Constitution gives 
Cimpress plc the ability to purchase its own shares and redeem outstanding redeemable shares. Accordingly, if the 
merger is completed, we would make share repurchases, if any, as permitted by Cimpress plc's Constitution. 

Our Board of Directors recommends that you vote FOR the authorization of the Board to repurchase our 

issued and outstanding ordinary shares as described above.

PROPOSAL 8 - APPOINT OUR
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Our Audit Committee has selected PricewaterhouseCoopers LLP, or PwC, as our independent registered public 

accounting firm for the fiscal year ending June 30, 2020 with respect to our consolidated financial statements 
prepared in accordance with U.S. generally accepted accounting principles, and we are asking our shareholders to 
appoint PwC as our statutory auditor of Cimpress N.V. We do not expect that PwC will attend the annual meeting or 
be available to answer questions.

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Our Board of Directors recommends that you vote FOR the appointment of PricewaterhouseCoopers LLP 

as our independent registered public accounting firm for the fiscal year ending June 30, 2020.

Independent Registered Public Accounting Firm Fees and Other Matters

The following table presents the aggregate fees and expenses billed for services rendered by PwC for the fiscal 
years ended June 30, 2019 and June 30, 2018. The amounts reported for each fiscal year represent the fees and 
expenses for services rendered during the applicable fiscal year, regardless of when the fees and expenses were 
billed. 

Audit Fees(1)

Tax Fees(2)

All Other Fees(3)

Total Fees

_____________

Fiscal 2019
$ 3,623,013

Fiscal 2018
$ 3,455,072

771,125

114,923

546,330

144,000

$ 4,509,061

$ 4,145,402

(1) Audit fees and expenses consisted of fees and expenses billed for the audit of our consolidated financial statements,

statutory audits of Cimpress N.V. and certain of our subsidiaries, quarterly reviews of our financial statements, and the
audit of the effectiveness of internal control over financial reporting as promulgated by Section 404 of the U.S. Sarbanes-
Oxley Act.

(2) Tax fees and expenses consisted of fees and expenses for tax compliance (including tax return preparation), tax advice,
tax planning and consultation services. Tax compliance services (assistance with tax returns, tax audits and appeals)
accounted for $160,665 of the total tax fees billed in fiscal year 2019 and $175,000 of the total tax fees billed in fiscal year
2018.

(3) $4,000 of these amounts for fiscal year 2019 and 2018 represent subscription fees for PwC's accounting research tool.
The remaining $110,923 and $140,000 for fiscal years 2019 and 2018, respectively, represents fees for global mobility
immigration services.

Audit Committee’s Pre-approval Policy and Procedures

Our Audit Committee has adopted policies and procedures for the pre-approval of audit and non-audit services 
for the purpose of maintaining the independence of our registered public accounting firm. We may not engage the 
independent registered public accounting firm to render any audit or non-audit service unless either the service is 
approved in advance by the Audit Committee or the engagement to render the service is entered into pursuant to 
the Audit Committee’s pre-approval policies and procedures. From time to time, the Audit Committee pre-approves 
services that are expected to be provided to Cimpress by the independent registered public accounting firm during 
the following 12 months. Any such pre-approval is detailed as to the particular service or type of services to be 
provided and is also subject to a maximum dollar amount. At regularly scheduled meetings of the Audit Committee, 
management or the independent registered public accounting firm report to the Audit Committee regarding services 
actually provided to Cimpress.

During our fiscal year ended June 30, 2019, PwC did not provide any services to Cimpress other than in 

accordance with the pre-approval policies and procedures described above.

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Board of Directors and Committees

CORPORATE GOVERNANCE

In November 2018, we moved to a single-tier board structure consisting of a Board of Directors; before then we 

had a two-tier board structure consisting of a Supervisory Board and a separate Management Board. Our Chief 
Executive Officer, Robert Keane, is the Chairman of our Board of Directors,and Sophie Gasperment, an 
independent, non-employee director, is the Lead Non-Executive Director (voorzitter).

During our fiscal year ended June 30, 2019, our Board met five times, and each of our directors attended at least 
90% of the total number of meetings of the Board and the committees of which such director was a member during 
the period of time he or she served on such committee. We do not have a policy with respect to director attendance 
at our annual general meetings of shareholders, and one of our current directors and one of our former supervisory 
directors attended our 2018 annual general meeting of shareholders.

The Board has standing Audit, Compensation, and Nominating and Corporate Governance Committees. Each 
committee has a charter that has been approved by the Board, and each committee must review the adequacy of 
its charter at least annually.

Audit Committee

Compensation Committee

Nominating and Corporate
Governance Committee

Sophie A. Gasperment

member

member

John J. Gavin, Jr.

Chair and Audit Committee
Financial Expert

Zachary S. Sternberg

member

member

Scott J. Vassalluzzo

member

Chair

All committee members
independent?

Yes, meet independence
criteria for audit committee
members

Yes, meet independence
criteria for compensation
committee members

Audit Committee

Chair

member

Yes

The Audit Committee met seven times during fiscal year 2019. The Audit Committee’s responsibilities include the 

following:

•  evaluating and, subject to shareholder approval, retaining our independent registered public accounting firm 

•  approving the compensation of, and assessing (or recommending that the Board assess) the independence of, 

our registered public accounting firm

•  overseeing the work of our independent registered public accounting firm, including the receipt and 

consideration of certain reports from the firm

•  reviewing and discussing our financial statements and other financial disclosures and considering whether to 
recommend to the Board that our audited financial statements be included in our Annual Report on Form 10-K

•  coordinating the Board’s oversight of our internal control over financial reporting and disclosure controls and 

procedures

•  overseeing our internal audit function

•  establishing procedures for the receipt, retention, and treatment of accounting-related complaints and concerns

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•  reviewing and approving any related person transactions 

•  discussing our policies with respect to financial and accounting risk assessment and risk management

•  preparing the Audit Committee report included in this proxy statement

Compensation Committee

The Compensation Committee met once during fiscal year 2019. The Compensation Committee’s responsibilities 

include the following: 

•  reviewing and approving, or making recommendations to the Board with respect to, the compensation of our 

Chief Executive Officer and our other executive officers

•  reviewing and making recommendations to the Board with respect to incentive compensation and equity-based 

plans and overseeing and administering our equity-based plans

•  reviewing and making recommendations to the Board with respect to director compensation

•  overseeing the risks associated with our compensation policies and practices

•  reviewing and discussing with management the Compensation Discussion and Analysis section of the proxy 

statement and considering whether to recommend to the Board that the Compensation Discussion and 
Analysis be included in the proxy statement

•  preparing the Compensation Committee report included in this proxy statement

Nominating and Corporate Governance Committee

The Nominating and Corporate Governance Committee did not meet during fiscal year 2019. The responsibilities 

of the Nominating and Corporate Governance Committee include the following: 

•  identifying individuals qualified to become Board members

•  recommending to the Board the persons to be nominated for appointment as directors and to each of the 

Board’s committees

•  overseeing an annual evaluation of the Board and its committees to determine whether each is functioning 

effectively 

•  monitoring communications to the Board from shareholders and other interested parties

•  coordinating the Board's oversight of our Code of Business Conduct and reviewing allegations made on our 

confidential reporting helpline

•  reviewing and assessing the adequacy of the Rules of the Board of Directors

Governance Guidelines

We believe that good corporate governance is important to ensure that Cimpress is managed for the long-term 
benefit of our stakeholders, including but not limited to our shareholders. The Board adopted Rules to assist in the 
exercise of its duties and responsibilities and to serve the best interests of Cimpress and our stakeholders. The 
Rules for the Board of Directors provide a framework for the conduct of the Board’s business.

Among other things, the Rules for the Board provide as follows: 

•  A majority of the members of the Board must be independent directors, except as permitted by Nasdaq rules.

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•  The Board should focus on, and develop a strategy for, long-term valuation creation by Cimpress.

•  The non-executive directors must meet at least twice a year in executive session without any members of 
Cimpress' management to discuss, among other matters, the performance of our Chief Executive Officer.

•  The Board has full and free access to management and employees and the authority to hire and consult with 

independent advisors.

•  The Board must have at all times an Audit Committee, Compensation Committee, and Nominating and 

Corporate Governance Committee composed of non-executive directors who meet the independence and 
other criteria set forth in Nasdaq rules.

•  At least annually the Nominating and Corporate Governance Committee is required to oversee a self-
evaluation of the Board to determine whether the Board and its committees are functioning effectively.

You can find our Rules for the Board of Directors, our Code of Business Conduct, our articles of association, and 

the charters for our Audit Committee, Compensation Committee and Nominating and Corporate Governance 
Committee on our Investor Relations website at ir.cimpress.com, or you can request copies of these documents by 
emailing us at ir@cimpress.com or writing to Investor Relations, c/o Cimpress USA Incorporated, 275 Wyman 
Street, Waltham, MA 02451 USA.

In addition, the Dutch Corporate Governance Code, or Dutch Code, applies to Cimpress. The Dutch Code 
emphasizes the principles of integrity, transparency, and accountability as the primary means of achieving good 
corporate governance. The Dutch Code includes certain principles of good corporate governance, supported by 
“best practice” provisions, and our Board agrees with the fundamental principles of the Dutch Code. However, as a 
company whose ordinary shares are traded on Nasdaq, we are also subject to the corporate governance rules of 
the Nasdaq Stock Market and U.S. securities laws, and we may also choose to follow certain market practices that 
are common for Nasdaq-traded companies. Some of the U.S. corporate governance rules and market practices that 
we are required to or choose to follow conflict, in whole or in part, with the best practice provisions of the Dutch 
Code. As a result, we do not apply some of the Dutch best practice provisions. In accordance with the Dutch Code’s 
compliance principle of “apply or explain,” which permits Dutch companies to be fully compliant with the Dutch Code 
either by applying the Dutch best practices or by explaining why the company has chosen not to apply certain of the 
best practices, we are disclosing in our Dutch annual report that accompanies our Annual Accounts to what extent 
we do not apply provisions of the Dutch Code, together with the reasons for those deviations.

Code of Business Conduct 

We have adopted a written code of business conduct that applies to our Board, officers, and employees, a 
current copy of which is posted on the Corporate Governance page of ir.cimpress.com. In addition, we intend to 
post on our website all disclosures that are required by law or Nasdaq stock market listing standards concerning 
any amendments to, or waivers from, any provision of the code.

Determination of Independence

Under Nasdaq rules, members of our Board qualify as “independent directors” only if, in the opinion of the Board, 

they do not have a relationship that would interfere with the exercise of independent judgment in carrying out the 
responsibilities of a director. The Board has determined that none of its members other than Robert Keane, our 
Chief Executive Officer, has a relationship that would interfere with the exercise of independent judgment in carrying 
out the responsibilities of a director and that all of the non-executive directors are “independent directors” as defined 
under Nasdaq's Marketplace Rules.

In addition, all of our non-executive directors satisfy the criteria for independence under the Dutch Code, other 
than Mr. Scott Vassalluzzo, who is a Managing Member of a Cimpress shareholder that holds more than 10% of our 
outstanding shares.

Oversight of Risk

Our Board has responsibility for risk oversight, and the full Board or its relevant committees regularly conduct 
reviews of certain risk areas. The oversight responsibility of the Board and its committees is enabled by our internal 

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risk management processes, including but not limited to our Enterprise Risk Management (ERM) program, which 
conducts company-wide risk assessments to identify our most important enterprise risks, develops mitigation 
strategies, standards, and tools, and monitors the implementation of risk mitigation activities by all of our 
businesses. Our Audit Committee oversees the ERM program, and areas of ERM focus for fiscal year 2019 
included cybersecurity, data privacy, supply chain ethics and product safety, fraud and corruption, and control 
environment in a decentralized structure.

In addition, based on an internal risk assessment, we believe that any risks arising from our compensation 

programs for our employees are not reasonably likely to have a material adverse effect on Cimpress.

Board Nomination Process

The process that our Nominating and Corporate Governance Committee follows to identify and evaluate 

candidates for members of our Board includes requests to its members and others for recommendations, meetings 
from time to time to evaluate biographical information and background material relating to potential candidates, and 
interviews of selected candidates by members of the Committee and the Board.

In considering whether to recommend any particular candidate for inclusion in the Board’s slate of nominees, the 
Nominating and Corporate Governance Committee applies, among other things, the criteria for Board members set 
forth as an attachment to the Nominating and Corporate Governance Committee Charter. These criteria include 
among others the candidate’s integrity, business acumen, knowledge of our business and industry, experience, 
diligence, absence of any conflicts of interest, and ability to act in the interests of all of Cimpress' stakeholders. In 
addition, the Charter specifies that nominees shall not be discriminated against on the basis of race, religion, 
national origin, sex, sexual orientation, disability, or any other basis proscribed by law and that the Nominating and 
Corporate Governance Committee and Board should consider the value of diversity on the Board. The Committee 
does not assign specific weights to particular criteria, and no particular criterion other than integrity and good 
character is a prerequisite for each prospective nominee.

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We believe that the backgrounds and qualifications of the members of our Board, considered as a group, should 
provide a composite mix of experience, knowledge and abilities that will allow the Board to fulfill its responsibilities. 
Accordingly, the Nominating and Corporate Governance Committee seeks nominees with a broad diversity of 
experience, professions, skills and backgrounds. 

Shareholders may recommend individuals to the Nominating and Corporate Governance Committee for 

consideration as potential candidates for the Board by submitting their names, together with appropriate 
biographical information and background materials and a statement as to whether the shareholder or group of 
shareholders making the recommendation has beneficially owned more than 5% of our ordinary shares for at least 
a year as of the date such recommendation is made, to Nominating and Corporate Governance Committee, c/o 
General Counsel, Cimpress USA Incorporated, 275 Wyman Street, Waltham, MA 02451 USA. If appropriate 
biographical and background material has been provided on a timely basis, the Nominating and Corporate 
Governance Committee will evaluate shareholder-recommended candidates by following substantially the same 
process, and applying substantially the same criteria, as it follows for candidates submitted by others.

If the Board of Directors does not submit a binding nomination for a Board position, then the shareholders 
represented at the general meeting may select a nominee. The shareholders may appoint such a nominee as a 
member of the Board by the vote of at least two thirds of the votes cast at the meeting representing more than half 
of our share capital.

Report of the Audit Committee

The Audit Committee has reviewed Cimpress' audited consolidated financial statements for the fiscal year ended 

June 30, 2019 and has discussed these financial statements with Cimpress' management and 
PricewaterhouseCoopers LLP, our independent registered public accounting firm for fiscal year 2019.

The Audit Committee has also received from, and discussed with, PwC various communications that PwC is 

required to provide to the Audit Committee pursuant to the applicable requirements of the Public Company 
Accounting Oversight Board, or PCAOB, and in effect for Cimpress' fiscal year 2019. The Audit Committee has 
discussed with the independent registered public accounting firm its independence from Cimpress. The Audit 
Committee also considered whether the provision of other, non-audit related services referred to under the heading 

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“Independent Registered Public Accounting Firm Fees and Other Matters” under Proposal 8 is compatible with 
maintaining the independence of our registered public accounting firm.

Based on its discussions with, and its review of the representations and information provided by, management 

and PwC, the Audit Committee recommended to the Board that the audited financial statements be included in 
Cimpress' Annual Report on Form 10-K for the fiscal year ended June 30, 2019. 

This Audit Committee Report is not incorporated by reference into any of our previous or future filings with the 

SEC, unless any such filing explicitly incorporates this Report.

Audit Committee of the Board of Directors
John J. Gavin, Jr., Chairman
Zachary S. Sternberg
Scott J. Vassalluzzo

Certain Relationships and Related Transactions

Policies and Procedures for Related Person Transactions

We have a written related person transaction policy that sets forth the policies and procedures for the review and 

approval or ratification of related person transactions. This policy covers any transaction, arrangement or 
relationship, or any series of similar transactions, arrangements or relationships in which we are a participant, the 
amount involved exceeds $25,000, and a related person has a direct or indirect material interest, including, without 
limitation, purchases of goods or services by or from the related person or entities in which the related person has a 
material interest, indebtedness, guarantees of indebtedness, and employment by us of a related person. A related 
person is any person who is or was a Cimpress executive officer or member of our Board of Directors at any time 
since the beginning of our most recently completed fiscal year, the beneficial holder of more than 5% of any class of 
our voting securities, or an immediate family member of anyone described in this sentence.

All potential related person transactions that we propose to enter into must be reported to our Chief Legal Officer 
(CLO, who is currently our General Counsel) or Chief Accounting Officer (CAO, who is currently our Chief Financial 
Officer), who will determine whether each reported transaction qualifies as a related person transaction. If so, then 
the CLO and CAO will submit the transaction for review and approval by our Audit Committee. If our CLO and CAO 
determine that advance approval of a related person transaction by the full Audit Committee is not practicable under 
the circumstances, then they will submit the transaction to the Audit Committee chair for review and approval, and 
the full Audit Committee will review and ratify the related person transaction at the next Committee meeting. 

In addition, the Audit Committee will review annually any previously approved or otherwise already existing 

related person transaction that is ongoing in nature to ensure that such related person transaction has been 
conducted in accordance with the Audit Committee’s previous approval, if any, and that all required disclosures 
regarding the related person transaction are made.

When considering a proposed related person transaction, the Audit Committee will review and consider, to the 

extent appropriate for the circumstances:

•  the related person’s interest in the related person transaction;

•  the approximate dollar value of the amount involved in the related person transaction;

•  the approximate dollar value of the amount of the related person’s interest in the transaction without regard to 

the amount of any profit or loss;

•  whether the transaction was undertaken in the ordinary course of business;

•  whether the transaction with the related person is entered into on terms no less favorable to us than terms that 

could have been reached with an unrelated third party;

•  the purpose of, and the potential benefits to us of, the transaction; and

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•  any other information regarding the related person transaction or the related person that would be material to 

investors in light of the circumstances of the particular transaction.

The Audit Committee will review all relevant information available to it about the related person transaction. The 
Audit Committee may approve or ratify the related person transaction only if the Committee determines that, under 
all of the circumstances, the transaction is in or is not inconsistent with our best interests. The Committee may, in its 
sole discretion, impose conditions as it deems appropriate on us or the related person in connection with approval 
of the related person transaction.

In addition, under the Rules for the Board of Directors, any director who has a conflict of interest is required to 
disclose that conflict to the Chairman, Lead Non-Executive Director, or General Counsel and to abstain from voting 
on any resolution involving, or participating in any Board discussion of, the conflict.

Related Person Transaction

During fiscal year 2019, there was one related person transaction, as defined under SEC rules: Katryn Blake’s 
brother-in-law has been an employee of Cimpress since 2007, and he received compensation of $219,379 for fiscal 
year 2019. The Audit Committee has reviewed this relationship and concluded that it is consistent with our best 
interests and does not constitute a conflict of interest.

Compensation Committee Interlocks and Insider Participation

During fiscal year 2019, Ms. Gasperment and Messrs. Sternberg, Riley, Thomas, and Vassalluzzo served at 

various times as members of our Compensation Committee. None of these members of our Compensation 
Committee has ever been an officer or employee of Cimpress or any of our subsidiaries, and during fiscal year 
2019, no Compensation Committee member had any relationship with us requiring disclosure under SEC rules.

During fiscal year 2019, none of our executive officers served as a member of the board of directors or 

compensation committee (or other committee serving an equivalent function) of any entity that had one or more 
executive officers serving as a member of our Board or Compensation Committee.

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Communicating with the Board

Our Board will give appropriate attention to written communications that are submitted by shareholders, and will 

respond if and as appropriate. The chair of the Nominating and Corporate Governance Committee, with the 
assistance of Cimpress' General Counsel, is primarily responsible for monitoring communications from 
shareholders and for providing copies or summaries to the other directors as its members consider appropriate.

The chair of the Nominating and Corporate Governance Committee will forward communications to the full Board 

if the communications relate to substantive matters and include suggestions or comments that he considers to be 
important for the directors to know. In general, the chair is more likely to forward communications relating to 
corporate governance and corporate strategy than communications relating to ordinary business affairs, personal 
grievances, and matters as to which Cimpress may receive repetitive or duplicative communications.

Shareholders who wish to send communications on any topic to our Board should address such communications 

to:

Board of Directors
c/o Corporate Secretary, Cimpress N.V.
275 Wyman Street
Waltham, MA 02451
USA

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COMPENSATION OF OUR BOARD OF DIRECTORS

We use a combination of cash and share-based incentive compensation to attract and retain qualified candidates 

to serve as members of our Board of Directors. When considering the compensation of our directors, our 
Compensation Committee considers the significant amount of time that directors expend in fulfilling their duties to 
Cimpress and the skill level that we require of our Board members. 

Fees

We pay our directors, including Mr. Keane, an annual retainer of $100,000 per fiscal year, and our Lead Non-
Executive Director (voorzitter) and Chair of the Audit Committee each also receive an additional $25,000 per fiscal 
year. We reimburse our directors for reasonable travel and other expenses incurred in connection with attending 
meetings of our Board and its committees, and we pay the tax preparation fees related to their Dutch income tax 
returns.

Performance Share Units

In keeping with the goals of aligning the Board's equity awards with the equity awards received by Cimpress' 
executives and employees and maintaining the competitiveness of the compensation program, we grant PSUs to 
our directors under our 2016 Performance Equity Plan. Each incumbent director receives $125,000 of PSUs 
annually in connection with our annual general meeting of shareholders so long as they remain a director following 
that annual general meeting. Each new director receives $150,000 of PSUs in connection with their initial 
appointment to the Board. Cimpress determines the number of PSUs to be granted to each director by dividing the 
applicable dollar amounts described in this paragraph by the 3YMA of Cimpress’ ordinary shares as of the following 
date, which we refer to as a baseline date: 

•  For incumbent directors, the baseline date is November 15 of each year.

•  For newly appointed directors, the baseline date is based on the date of the general meeting of 

shareholders at which the director is appointed:

General meeting in the months of:
June, July, or August

Baseline date is the
nearest:
August 15

September, October, or November November 15

December, January, or February

February 15

March, April, or May

May 15

PSU awards granted to our directors have the same terms as PSU awards granted to our executives and 
employees, where each PSU represents a right to receive between 0 and 2.5 ordinary shares of Cimpress N.V. 
upon the satisfaction of both service-based vesting over time and performance conditions relating to the CAGR of 
the 3YMA over a 6- to 10-year period, in accordance with the 2016 Plan. 

First condition to a Performance Dependent Issuance: Service-based Vesting
PSUs granted to members of our Board vest at a rate of 25% of the original number of PSUs per year over 
the four years following the applicable annual general meeting (for PSU awards granted to incumbent 
directors) or the general meeting at which the director was first appointed (for PSU awards granted to newly 
appointed directors), in each case so long as the director continues to serve on our Board. If a director 
ceases to serve on the Board, other than for cause, they retain all PSUs that have satisfied the service-
based vesting condition as of their last day of service on the Board. If Cimpress achieves the performance 
thresholds described below, the former director would receive Cimpress ordinary shares upon settlement of 
the PSUs, even though they are no longer a member of our Board.

Second condition to a Performance Dependent Issuance: 3YMA Performance
The performance conditions set forth in the 2016 Plan apply to the PSU awards granted to Board members. 
In summary, beginning on the sixth anniversary of the baseline date for each PSU award, and on each 
anniversary thereafter through the tenth anniversary, we will calculate the 3YMA as of such date, which we 
refer to as a measurement date. On the first such measurement date that the 3YMA equals or exceeds a 

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CAGR of 11%, the 3YMA performance condition would be satisfied, and we would issue to the director the 
number of Cimpress ordinary shares determined by multiplying the number of vested PSUs subject to the 
award by the applicable performance-based multiplier set forth in the 2016 Plan. If none of the CAGR 
performance goals set forth in the 2016 Plan are achieved by the tenth anniversary of the baseline 
measurement date for the PSU award, then the PSU award will be terminated and no Cimpress ordinary 
shares will be issued with respect to the award.

Director Compensation Table 

The following contains information with respect to the compensation earned by the members of our current Board 

of Directors and the members of our previous Supervisory Board in the fiscal year ended June 30, 2019:

Name
Sophie A. Gasperment
John J. Gavin, Jr.
Zachary S. Sternberg
Scott J. Vassalluzzo

Paolo De Cesare(2)
Richard T. Riley(2)

Nadia Shouraboura(2)

Mark T. Thomas(2)

_____________

Fees
Earned or
Paid in
Cash
($)

123,750

137,500

106,250
118,750
45,631

59,200

45,631

59,600

Share
Awards
($)(1)
169,235

169,235

169,235
169,235

169,170

169,170

169,170

169,170

Total
($)
292,985

306,735

275,485
287,985

214,801

228,370

214,801

228,770

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(1)

The amounts reported in this column represent a dollar amount equal to the grant date fair value of the
PSUs granted to our current directors and ordinary share awards granted to our former directors listed in
footnote 2, as computed in accordance with FASB ASC Topic 718 assuming the probable outcome of the
performance conditions. You can find the assumptions we used in the calculations for these amounts in
Note 11 to our audited financial statements included in our Annual Report on Form 10-K for the fiscal year
ended June 30, 2019. The value of the PSUs granted in fiscal year 2019 assuming the maximum
achievement of the performance conditions, which we estimated by multiplying the maximum number of
shares issuable pursuant to each PSU award by the closing price of our ordinary shares on Nasdaq on the
applicable grant date, is $351,333 for each of Ms. Gasperment and Messrs. Gavin, Sternberg, and
Vassalluzzo.

(2) Messrs. De Cesare and Thomas and Dr. Shouraboura resigned from the Board, and Mr. Riley's term as a

director expired, in November 2018.

In addition, at June 30, 2019, our current non-executive directors held the following equity compensation awards:

•

•

•

•

Ms. Gasperment held 4,511 PSUs.

Mr. Gavin held 3,997 PSUs.

Mr. Sternberg held 2,886 PSUs.

Mr. Vassalluzzo held 5,298 shares subject to outstanding, unexercised share options and 3,997
PSUs.

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Securities Authorized for Issuance Under Equity Compensation Plans

The following table provides information as of June 30, 2019 about the securities issued or authorized for future 

issuance under our equity compensation plans. 

Equity Compensation Plan Information

(a)
Number of Securities to be
Issued Upon Exercise of
Outstanding Options,
Warrants and Rights(1)

(b)
Weighted-Average
Exercise Price of
Outstanding
Options, Warrants
and Rights(2)

(c)
Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation Plans
(Excluding Securities
Reflected in Column(a)

Plan Category

Equity compensation plans approved by shareholders(1)

3,496,473

Equity compensation plans not approved by
shareholders

Total

_____________

—

3,496,473

$20.59

—

$20.59

6,637,132(3)

—

6,673,132(3)

(1)

(2)

(3)

Consists of our Amended and Restated 2005 Equity Incentive Plan, 2005 Non-Employee Directors’ Share Option Plan, 
2011 Equity Incentive Plan, and 2016 Performance Equity Plan. This column includes an aggregate of 2,064,559 shares 
underlying RSUs and PSUs based on 2.5 shares per PSU that were unvested as of June 30, 2019.

The RSUs and PSUs included in column (a) do not have an exercise price, and the weighted-average exercise price 
excluding these units is $50.27.

Includes 3,945,638 shares available for future awards under our 2016 Performance Equity Plan, 2,639,327 shares 
available for future awards under our 2011 Equity Incentive Plan, and 52,167 shares available for future awards under 
our 2005 Non-Employee Directors’ Share Option Plan, as amended. No shares are available for future award under our 
Amended and Restated 2005 Equity Incentive Plan. For PSUs under our 2016 Performance Equity Plan, we assumed 
that we would issue ordinary shares equal to 250% of the outstanding PSUs, which is the maximum potential share 
issuance.

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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table contains information regarding the beneficial ownership of our ordinary shares as of 
September 16, 2019 by:

•  each shareholder we know to own beneficially more than 5% of our outstanding ordinary shares;

•  each member of our Board of Directors; 

•  our named executive officers who are listed in the Summary Compensation Table in this proxy statement; and

•  all of our current directors and executive officers as a group.

Name and Address of Beneficial Owner(1)
Arlington Value Capital LLC(4)

222 S. Main Street, Suite 1750

Salt Lake City, UT 84101

Janus Henderson Group plc(5)

201 Bishopsgate

EC2M 3AE London UK

Prescott General Partners LLC (6)

2200 Butts Road, Suite 320

Boca Raton, FL  33431 USA

The Spruce House Partnership LP (7)

435 Hudson Street, 8th Floor
New York, NY 10014 USA

Vanguard Group Inc(8)
PO Box 2600 V26
Valley Forge, PA 19482

Named Executive Officers and Directors

Robert S. Keane(9)(10)

Sophie A. Gasperment

John J. Gavin, Jr. (11)

Peter Kelly

Donald LeBlanc(10)

Sean E. Quinn

Zachary S. Sternberg(12)

Scott J. Vassalluzzo(10)(13)

Maarten Wensveen

Katryn S. Blake(10)(14)

Cornelis David Arends(15)

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Number of Ordinary 
Shares Beneficially 
Owned(2)
1,570,251

Percent of Ordinary 
Shares Beneficially 
Owned(3)

5.5%

3,713,176

13.0

4,656,492

16.2

2,358,903

1,739,622

8.2

6.1

3,241,296

10.8

—

32,029

—

15,555

3,560

2,374,246

76,321

2,625

—

—

0

*

0

*

*

*

*

*

0

0

All current executive officers and directors as a group (8 persons) (10)

5,730,077

19.0%

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*

Less than 1%

(1) Unless otherwise indicated, the address of each executive officer and director is c/o Cimpress N.V., Building D, Xerox

Technology Park, Dundalk, Co. Louth, Ireland.

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

For each person or entity in the table above, the “Number of Shares Beneficially Owned” column may include ordinary
shares attributable to the person or entity because of that holder’s voting or investment power or other relationship, as
determined under SEC rules. Under these rules, a person or entity is deemed to have “beneficial ownership” of any
shares over which that person or entity has or shares voting or investment power, plus any shares that the person or
entity may acquire within 60 days of September 16, 2019 (i.e., November 15, 2019), including through the exercise of
share options or the vesting of RSUs. Unless otherwise indicated, each person or entity referenced in the table has sole
voting and investment power over the shares listed or shares such power with his or her spouse. The inclusion in the
table of any shares, however, does not constitute an admission of beneficial ownership of those shares by the named
shareholder.

The percentage ownership for each shareholder on September 16, 2019 is calculated by dividing (1) the total number of
shares beneficially owned by the shareholder by (2) 28,662,463, the number of ordinary shares outstanding on
September 16, 2019, plus any shares issuable to the shareholder within 60 days after September 16, 2019 (i.e.,
November 15, 2019), including RSUs that vest and share options that are exercisable on or before November 15, 2019.

This information is based solely upon a Schedule 13G/A that the shareholder filed with the SEC on February 13, 2019.

This information is based solely upon a Schedule 13G/A that the shareholder filed with the SEC on February 12, 2019.

This information is based solely upon a Schedule 13D/A that the shareholder filed with the SEC on February 17, 2016.

This information is based solely upon a Schedule 13D that the shareholder filed with the SEC on October 10, 2017.

This information is based solely upon a Schedule 13G/A that the shareholder filed with the SEC on February 11, 2019.

Includes an aggregate of (i) 1,714,113 shares held by entities wholly owned by the Trusts, and (ii) 100,681 shares held
by a charitable entity established by Mr. Keane and his spouse. Mr. Keane and his spouse disclaim beneficial ownership
of the shares and share options beneficially owned by the entities owned by the Trusts and shares owned by the
charitable entity except to the extent of their pecuniary interest therein.

(10)

Includes the number of shares listed below that each named executive officer and director has the right to acquire under 
share options and RSUs that vest on or before November 15, 2019:

 • Mr. Keane: 1,426,502 shares held by entities wholly owned by the Trusts
 • Mr. LeBlanc: 114 shares
 • Mr. Vassalluzzo: 5,298 shares
 • All current executive officers and directors in the aggregate: 1,431,800 shares

(11)

Includes 32,029 shares held by a trust of which Mr. Gavin and his wife are trustees.

(12)

Includes 2,358,903 shares held by The Spruce House Partnership LP. The general partner of The Spruce House
Partnership LP is Spruce House Capital LLC, of which Mr. Sternberg is a managing member. Mr. Sternberg disclaims
beneficial ownership of the shares held by The Spruce House Partnership LP except to the extent of his pecuniary
interest therein.

(13)

Includes 2,174 shares held in investment accounts established for the benefit of certain family members, with respect to
which Mr. Vassalluzzo disclaims beneficial ownership except to the extent of his pecuniary interest therein.

(14) Ms. Blake left Cimpress in March 2019.

(15) Mr. Arends ceased to be an executive officer in January 2019 but remains an employee of Cimpress.

Delinquent Section 16(a) Reports

Section 16(a) of the the United States Securities Exchange Act of 1934, or the Exchange Act requires our 
executive officers, directors, and the holders of more than 10% of our ordinary shares, referred to as reporting 
persons, to file reports with the SEC disclosing their ownership of and transactions in our ordinary shares and other 
equity securities. During our fiscal year ended June 30, 2019, Maarten Wesveen reported one transaction in 
Cimpress securities after the filing deadline due to an administrative error by Cimpress, and Cornelis David Arends 
reported two transactions in Cimpress securities after the filing deadline.

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QUESTIONS AND ANSWERS ABOUT THE ANNUAL MEETING AND VOTING

What is the purpose of the annual meeting?

At the annual meeting, our shareholders will consider and act upon the 8 proposals listed in the Notice of Annual 

General Meeting of Shareholders that appears on the first two pages of this proxy statement.

Who can vote?

To be able to vote on the matters listed in the Notice of Annual General Meeting of Shareholders on the first two 

pages of this proxy statement, you must have held ordinary shares of Cimpress at the close of business on 
October 25, 2019, which is the record date for the annual meeting. Shareholders of record at the close of business 
on October 25, 2019 are entitled to vote on each proposal at the meeting. The number of outstanding ordinary 
shares entitled to vote on each proposal at the meeting is 28,046,171. Currently, there are no outstanding 
preferred shares of Cimpress.

How many votes do I have?

Each ordinary share of Cimpress that you owned on the record date entitles you to one vote on each matter that 

is voted on at the annual meeting.

Is my vote important?

Your vote is important regardless of how many ordinary shares you own. Please take a moment to read the 
instructions below, vote your shares, and submit your proxy as soon as possible to ensure that your shares are 
represented and voted at the annual meeting.

How do I vote?

If you are a holder of record and your shares are not held in “street name” by a bank or brokerage firm, you may 
vote by completing and signing the proxy card that accompanies this proxy statement and promptly mailing it in the 
enclosed postage-prepaid envelope. For your vote to be counted at the meeting, our transfer agent, Computershare 
Trust Company, Inc., must receive your proxy no later than 4:00 p.m. Eastern Standard Time on the last business 
day before the meeting.

If the shares you own are held in street name by a bank or brokerage firm, then your bank or brokerage firm, as 
the record holder of your shares, is required to vote your shares according to your instructions. In order to vote your 
shares, you will need to follow the directions your bank or brokerage firm provides to you. Many banks and 
brokerage firms offer the option of voting by mail, over the Internet, or by telephone, which will be explained in the 
voting instruction form you receive from your bank or brokerage firm.

The shares you own will be voted according to the instructions you return to Computershare Trust Company or 
your bank or brokerage firm. If you are a holder of record and sign and return the proxy card, but do not give any 
instructions on a particular matter to be voted on as described in this proxy statement, then the shares you own will 
be voted in accordance with the recommendations of our Board of Directors. If your shares are held in street name 
at a broker, your broker may under certain circumstances vote your shares on “routine” matters if you do not timely 
provide voting instructions in accordance with the instructions provided by them. However, if you do not provide 
timely instructions, your broker does not have the authority to vote on any “non-routine” proposals at the annual 
meeting and a “broker non-vote” will occur. “Broker non-votes” are shares that are held in street name by a bank or 
brokerage firm that indicates on its proxy that it does not have discretionary authority to vote such shares on a 
particular matter. 

If you are a record holder and attend the annual meeting in person, then you may also vote in person. If you hold 

your shares in street name and wish to attend the meeting or vote in person, then you must follow the instructions 
below under “How do I attend the meeting and vote in person?”

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Can I change my vote or revoke my proxy after I have mailed my proxy card?

Yes. If your shares are held in street name by a bank or brokerage firm and you wish to revoke or change your 
voting instructions, then you must follow the directions you receive from your bank or brokerage firm. If you are a 
holder of record and your shares are not held in street name, then you can revoke your proxy and change your vote 
by doing any one of the following things:

•  signing another proxy card with a later date and delivering the new proxy card to our Senior Securities Counsel 
at the offices of our subsidiary Cimpress USA Incorporated, 275 Wyman Street, Waltham, MA 02451 USA no 
later than 4:00 p.m. Eastern Standard Time on the last business day before the meeting;

•  delivering to our Senior Securities Counsel written notice no later than 4:00 p.m. Eastern Standard Time on the 

last business day before the meeting that you want to revoke your proxy; or

•  voting in person at the meeting. 

Your attendance at the meeting alone will not revoke your proxy. 

How do I attend the meeting and vote in person? 

If you wish to attend our annual meeting in Amsterdam, the Netherlands in person, please send our Senior 
Securities Counsel written notice at the offices of our subsidiary Cimpress USA Incorporated, 275 Wyman Street, 
Waltham, MA 02451 USA no later than November 19, 2019. If you need directions to the meeting, please call 
Investor Relations at +1 781-652-6480. 

If you wish to attend the meeting and your shares are held in street name by a bank or brokerage firm, then 

you must provide the written notice referenced above and also bring with you to the meeting an account statement 
or letter from your bank or brokerage firm showing that you are the beneficial owner of the shares as of the record 
date in order to be admitted to the meeting. To be able to vote your shares held in street name at the meeting, you 
will need to obtain a legal proxy from the holder of record, i.e., your bank or brokerage firm. 

What vote is required?

Under our articles of association, holders of at least one third of our outstanding ordinary shares must be 

represented at the annual meeting to constitute a quorum, and the following vote is required to approve each of the 
proposals described in this proxy statement:

•  Proposals 1 and 2 (appointments of members of our Board of Directors):  In accordance with our articles of 

association, our Board adopted resolutions to make binding nominations of the candidates for appointment to 
the Board of Directors. Our shareholders may set aside any of these binding nominations only by a vote of at 
least two thirds of the votes cast at a meeting representing more than half of our share capital.

•  Proposal 3 (advisory “say on pay”):  This proposal requires the approval of a majority of votes cast at a 

meeting at which a quorum is present. This vote is non-binding and advisory in nature, but our Compensation 
Committee will take into account the outcome of the vote when considering future executive compensation 
arrangements.

•  Proposals 4 through 8: These proposals require the approval of a majority of votes cast at a meeting at which a 

quorum is present.

For all proposals, Dutch law and our articles of association provide that ordinary shares represented at the 

meeting and abstaining from voting will count as shares present at the meeting but will not count for the purpose of 
determining the number of votes cast. Broker non-votes will not count as shares present at the meeting or for the 
purpose of determining the number of votes cast. “Broker non-votes” are shares that are held in street name by a 
bank or brokerage firm that indicates on its proxy that it does not have discretionary authority to vote on a particular 
matter. 

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How will votes be counted?

Each ordinary share will be counted as one vote according to the instructions contained on a properly completed 

proxy or on a ballot voted in person at the meeting. Abstentions and broker non-votes are not counted as either 
votes in favor of a proposal or votes against a proposal and therefore have no impact on the voting, although 
abstentions do count for the purpose of determining the size of the quorum.

Who will count the votes?

Computershare Trust Company, Inc., our transfer agent, will count, tabulate, and certify the votes.

How does the Board of Directors recommend that I vote on the proposals?

Our Board recommends that you vote FOR all of the proposals listed in the Notice of Annual General Meeting of 

Shareholders on the first two pages of this proxy statement.

Do the executive officers or directors have any substantial interests in these proposals?

No, our executive officers and directors do not have any substantial direct or indirect interests in the proposals, 

except to the extent of their ownership of our ordinary shares or their own appointment to the Board of Directors.

Will any other business be conducted at the meeting or will other matters be voted on?

Our Board does not know of any other matters that may come before the meeting. If any other matter properly 
comes before the meeting, then, to the extent permitted by applicable law, the persons named in the proxy card that 
accompanies this proxy statement may exercise their judgment in deciding how to vote, or otherwise act, at the 
meeting with respect to that matter or proposal.

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Where can I find the voting results?

Within four business days after the annual meeting, we will report the voting results on a Current Report on 

Form 8-K that we will file with the SEC.

How and when may I submit a shareholder proposal, including a shareholder nomination for a Board 
position, for the 2020 annual general meeting?

If we complete the proposed cross-border merger to change of our place of incorporation from the Netherlands to 
Ireland, then we will be an Irish public limited company whose shares are traded on a U.S. securities exchange, and 
both U.S. and Irish rules and timeframes will apply if you wish to submit a candidate to be considered for election to 
our Board of Directors at our 2020 annual general meeting or if you wish to submit another kind of proposal for 
consideration by shareholders at our 2020 annual general meeting.

Under the Constitution of Cimpress plc, if you are interested in submitting a proposal, you must hold at least 10% 

of our paid-up share capital and fulfill the other requirements set forth in the Constitution.

Under U.S. securities laws, if you wish to have a proposal included in our proxy statement for the 2020 annual 

general meeting, then in addition to the above requirements, you also need to follow the procedures outlined in 
Rule 14a-8 of the Exchange Act, and we must receive your proposal at our office in Dundalk, Ireland as set forth 
below no later than June 27, 2020.

Any proposals, nominations or notices under our articles of association or pursuant to Rule 14a-8 should be sent 

to:

Secretary, Cimpress N.V.
Building D, Xerox Technology Park
Dundalk, Co. Louth
Ireland

With a copy to:

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Senior Securities Counsel
Cimpress USA Incorporated
275 Wyman Street
Waltham, MA 02451
USA

What are the costs of soliciting these proxies?

We will bear the costs of solicitation of proxies. We have retained Alliance Advisors for a fee of $11,000 plus 

expenses to assist us in soliciting proxies from our shareholders and to verify certain records relating to the 
solicitation. We and our directors, officers, and selected other employees may also solicit proxies by mail, 
telephone, e-mail, or other means of communication. Directors, officers, and employees who help us in soliciting 
proxies will not be specially compensated for those services, but they may be reimbursed for their reasonable out-
of-pocket expenses incurred in connection with their solicitation. We will request brokers, custodians, and 
fiduciaries to forward proxy soliciting material to the owners of our ordinary shares that they hold in their names and 
will reimburse these entities for their out-of-pocket expenses incurred in connection with the distribution of our proxy 
materials.

Householding of Annual Meeting Materials

Some banks, brokers, and other nominee record holders may participate in the practice of “householding” proxy 

statements and annual reports. This means that only one copy of our proxy statement and annual report to 
shareholders may be sent to multiple shareholders in your household. We will promptly deliver a separate copy of 
either document to you if you contact us by emailing ir@cimpress.com, writing us at Investor Relations, Cimpress, 
275 Wyman Street, Waltham, MA 02451 USA, or calling us at telephone no. +1 781-652-6480. If you want to 
receive separate copies of the proxy statement or annual report to shareholders in the future, or if you are receiving 
multiple copies and would like to receive only one copy per household, you should contact your bank, broker, or 
other nominee record holder if you hold your shares in street name, or you may contact us per the above if you are 
a holder of record.

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BUILDING D, XEROX TECHNOLOGY PARK | DUNDALK, CO. LOUTH | IRELAND