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Collectors Universe Inc.

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FY2010 Annual Report · Collectors Universe Inc.
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Dear Fellow Stockholder,

We are pleased to present the Collectors Universe Annual Report for Fiscal Year 2010. The actions taken to solidify 
the Company’s strategy, operations and leadership in the second half of fiscal 2009 provided a solid foundation to the 
beginning of this year. Through the hard work and dedication of our business leaders and employees, we successfully 
executed our “back-to-basics” plan and delivered record financial performance for our owners. Further, we launched a 
number of targeted growth initiatives that we believe will deliver excellent stockholder value in the years ahead. Finally, 
Collectors Universe maintained a solid balance sheet, while at the same time distributing nearly $15.0 million to our 
stockholders through a share buyback and dividends.

Year in Review

Overall, our Company achieved record operating results in 2010. This financial performance was largely driven by our 
core coin business which experienced revenue growth of 25%, with segment profit increasing approximately 53% over the 
prior year to $10.4 million. Modern coin submissions were the primary driver to the coin segment’s growth in revenue 
and profit. Additionally, our autograph business experienced healthy revenue growth of 16%. The trading card business 
was challenged by a soft market (particularly in modern cards) and experienced a 10% revenue decline. Our management 
response has been two-fold: to aggressively manage all costs, while at the same time exploring profitable extensions to the 
core card authentication and grading activities.  Taken together, the card and autograph segment profit declined slightly 
as compared to the prior year to $1.2 million. 

Other major developments during the fiscal year included:

As  our  recovery  plan  began  to  take  hold  and  the  core  businesses  stabilized,  we  turned  our  attention  to  developing 
targeted growth initiatives with a potential for relatively high returns on invested capital. As a result, we implemented five 
new products and services that required a total incremental investment of approximately $650,000. We estimate these 
initiatives will generate a payback of less than 12 months and, just as importantly, build on our core competencies and 
strengthen our position in our primary markets.

PCGS CoinFacts™ was launched in July 2009. As of this writing, over 4,000 paying subscribers enjoy the wonderful 
breadth and depth of numismatic information on the site. We are hopeful that the launch of PSA CardFacts™ for the 
trading card market will occur this coming fiscal year.

PCGS Secure Plus™ grading was introduced in April 2010. Not only does this new service achieve a pricing premium of 
approximately 35%, but it also further enhances our industry-leading reputation for innovation and quality standards.

At Certified Coin Exchange, we enhanced our Internet site and offerings to members throughout the fiscal year, including 
features such as “Quick Price.” This is an extremely exciting area for our Company, and we will continue to aggressively 
explore new ways of serving our customers through this distribution channel.

PSA and its sister division PSA/DNA collaborated to develop two new innovative products targeted at photo encapsulation 
with autograph grading. These were launched in June 2010 and, so far, we are encouraged by the market’s reception of 
these offerings.

Finally, we expanded our World Coin service offering and market opportunities by opening an office in Paris in May 
2010. Many European dealers have expressed interest in using our services, and we will seek to profitably increase our 
presence in this market in fiscal 2011. 

Looking Forward

Our  primary  objective  for  the  upcoming  year  is  to  continue  to  manage  our  core  coin,  trading  card  and  autograph 
businesses. Further, we plan to develop additional targeted growth initiatives, which we have nicknamed the “Class of 
2011.” As was the case for our 2010 initiatives, the key elements of this effort will be: exploring ways to build upon the 
Company’s leading market positions and strong business reputation, leveraging our valuable proprietary content, and 
extracting incremental value from e-commerce transactions. 

On behalf of the Board of Directors and management, I would like to thank our many customers for placing their trust 
and confidence in our products and services. We will continue to work tirelessly to exceed your expectations. I would also 
like to express my sincere gratitude to our employees for their commitment and teamwork over the past year.

Sincerely,

Michael J. McConnell, Chief Executive Officer

2010 ANNUAL REPORT

(THIS PAGE INTENTIONALLY LEFT BLANK)

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 
FORM 10-K

 (Mark One)
 x

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended June 30, 2010

o

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 
1934 [NO FEE REQUIRED]

OR 

For the transition period from _______ to _____

Commission file number 1-34240 

COLLECTORS UNIVERSE, INC.
(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction of
Incorporation or organization)
1921 E. Alton Avenue, Santa Ana, California
(Address of principal executive offices)

33-0846191

(I.R.S. Employer Identification No.)

92705
(Zip Code)

(949) 567-1234
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:  

Title of Class

Name of each Exchange on which registered

Common Stock, par value $.001 per share

NASDAQ Global Market

Securities registered pursuant to Section 12(g) of the Act:  

None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act: YES o  NO x 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  YES o  NO x

Indicate, by check mark, whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 

Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports); and 
(2) has been subject to such filing requirements for the past 90 days.  Yes  x   No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive 
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 
months (or for such shorter period that the registrant was required to submit and post such files).  YES o  NO  o

Indicate, by check mark, if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not 

contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated 
by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting 
company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer  o
Non-accelerated filer (Do not check if a smaller reporting company)  o

Accelerated Filer  o
Smaller reporting company  x

Indicate by check mark whether the Registrant is a shell company (as defined in Securities Exchange Act Rule 12b-2).  YES  o   NO  x

As of December 31, 2009, the aggregate market value of the Common Stock held by non-affiliates was approximately $42,153,000 based 

on the per share closing price of $8.92 of registrant’s Common Stock as of such date as reported by the NASDAQ Global Market.

As of August 31, 2010, a total of 7,773,138 shares of registrant’s Common Stock were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Except as otherwise stated therein, Items 10, 11, 12, 13 and 14 in Part III of this Form 10-K are incorporated by reference 

from Registrant’s Definitive Proxy Statement, which is expected to be filed with the Securities and Exchange Commission on or before 
October 28, 2010, for its Annual Meeting of Stockholders scheduled.

 
 
COLLECTORS UNIVERSE, INC.
FORM 10-K
FOR THE FISCAL YEAR ENDED JUNE 30, 2010
TABLE OF CONTENTS

PART I

PART II

PART III

Forward-Looking Statements..................................................................................................................................
Business...............................................................................................................................................
Item 1.
Risk Factors .........................................................................................................................................
Item 1A.
Item 1B. Unresolved Staff Comments ................................................................................................................
Properties ............................................................................................................................................
Item 2.
Legal Proceedings ................................................................................................................................
Item 3.
Executive Officers of Registrant ...........................................................................................................

Market for Common Stock and Related Stockholder Matters..............................................................
Item 5.
Selected Consolidated Financial Data ..................................................................................................
Item 6.
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations ..................
Item 7A. Quantitative and Qualitative Disclosures About Market Risk ..............................................................
Financial Statements and Supplementary Data ....................................................................................
Item 8.
Report of Independent Registered Public Accounting Firm .................................................................
Consolidated Balance Sheets at June 30, 2010 and 2009 .....................................................................
Consolidated Statements of Operations for the Years ended June 30, 2010, 2009 and 2008 ................
Consolidated Statements of Stockholders’ Equity for the Years Ended June 30, 2010, 
  2009 and 2008 ................................................................................................................................
Consolidated Statements of Cash Flows for the Years Ended June 30, 2010, 2009 and 2008 ...............
Notes to Consolidated Financial Statements ........................................................................................
Schedule II – Valuation and Qualifying Accounts ...............................................................................
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure .................
Item 9A. Controls and Procedures .....................................................................................................................
Item 9B. Other Information .......................................................................................................................

Item 10. Directors and Executive Officers .........................................................................................................
Executive Compensation .....................................................................................................................
Item 11.
Security Ownership of Certain Beneficial Owners and Management ...................................................
Item 12.
Certain Relationships and Related Transactions ...................................................................................
Item 13.
Principal Accountant Fees And Services ........................................................................................
Item 14.

PART IV

Item 15.

Exhibits and Financial Statement Schedules ........................................................................................

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SIGNATURES ...........................................................................................................................................................................
INDEX TO EXHIBITS ..............................................................................................................................................................

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FORWARD-LOOKING STATEMENTS

Statements contained in this Annual Report that are not historical facts or that discuss our expectations, beliefs or 

views regarding our future operations or future financial performance, or financial or other trends in our business or markets, 
constitute “forward-looking statements” as defined in the Private Securities Reform Act of 1995. Forward-looking statements can 
be identified by the fact that they do not relate strictly to historical or current facts. Often, such statements include the words 
“believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate,” “project,” or words of similar meaning, or future or conditional 
verbs such as “will,” “would,” “should,” “could,” or “may.”  Forward-looking statements are estimates or predictions about the 
future. Those estimates or predictions are based on current information and are subject to a number of risks and uncertainties 
that could cause our financial condition or operating results in the future to differ significantly from those expected at the current 
time, as described in the forward-looking statements that are contained in this Annual Report. Those risks and uncertainties are 
described in Item 1A in Part I of this Annual Report under the caption “Risk Factors,” and in Item 7 of Part II under the caption 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.”  Accordingly, readers of this Annual 
Report are urged to read the cautionary statements contained in those items of this Annual Report. Due to these uncertainties 
and risks, readers are cautioned not to place undue reliance on such forward-looking statements contained in this Annual Report, 
which speak only as of the date of this Annual Report. We undertake no obligation to update or revise any forward-looking 
statements, whether as a result of new information, future events or otherwise, except as may be required by law or applicable 
NASDAQ rules.

ITEM 1.  BUSINESS

Overview

PART I

We provide authentication and grading services to dealers and collectors of high-value coins, trading cards, event tickets, 

autographs, memorabilia and stamps (“collectibles”). We believe that our authentication and grading services add value to these 
collectibles by enhancing their marketability and thereby providing increased liquidity to the dealers, collectors and consumers 
that own and buy and sell them.

Once we have authenticated and assigned a grade to a collectible, we encapsulate it in a tamper-evident, clear plastic 

holder, or issue a certificate of authenticity, that (i) identifies the specific collectible; (ii) sets forth the quality grade we have 
assigned to it; and (iii) bears one of our brand names and logos: “PCGS” for coins, “PSA” for trading cards and event tickets, 
“PSA/DNA” for autographs and memorabilia and “PSE” for stamps. Additionally, we warrant our certification of authenticity 
and the grade that we assign to the coins, trading cards and stamps bearing our brands. We do not warrant our authenticity 
determinations for autographs or memorabilia. For ease of reference in this Report, we will sometimes refer to coins, trading cards 
and other collectibles that we have authenticated or graded as having been “certified.”

We principally generate revenues from the fees paid for our authentication and grading services. To a much lesser extent, 

we generate revenues from other related services, which consist of revenues from:  (i) the sale of advertising on our websites; 
(ii) the sale of printed publications and collectibles price guides and advertising in such publications; (iii) the sale of membership 
subscriptions in our Collectors Club, which is designed to attract interest in high-value collectibles among new collectors; (iv) the 
sale of subscriptions to our Certified Coin Exchange (CCE) dealer-to-dealer Internet bid-ask market for certified coins; and 
(v) collectibles trade show conventions that we conduct. We also generate revenues from sales of our collectibles inventory, which 
is comprised primarily of collectible coins that we have purchased under our coin grading warranty program; however, these 
activities are not the focus, and we do not consider them to be an integral part of our business.

We have developed some of the leading brands in the collectibles markets in which we conduct our business:

§ 

§ 

“PCGS” (Professional Coin Grading Service), which is the brand name for our independent coin authentication 
and grading service; 

“PSA” (Professional Sports Authenticator), which is the brand name for our independent sports and trading cards 
authentication and grading service; 

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§ 

§ 

“PSA/DNA” (PSA/DNA Authentication Services), which is the brand name for our independent authentication 
and grading service for vintage autographs and memorabilia; and
“PSE” (Professional Stamp Experts), which is the brand name for our independent stamp authentication and 
grading service. 

PCGS and PSA are among the leading independent authentication and grading services in the collectible coin and 

trading cards markets in the United States. PSA/DNA and PSE also are among the leading independent authentication services in 
their respective markets.

We began offering our PCGS coin authentication and grading services in 1986 and, from inception through fiscal year 

ended June 30, 2010, we authenticated and graded more than 20 million coins. In 1991, we launched our PSA trading cards 
authentication and grading service and, through June 30, 2010, authenticated and graded over 15 million trading cards. In 1999, 
we launched our PSA/DNA vintage autograph authentication business and in June 2004 we extended that business by introducing 
vintage autograph grading services to dealers and collectors of autographed sports memorabilia. We started our PSE stamp 
authentication and grading service in 2000.

The following table provides information regarding the respective numbers of coins, trading cards, autographs and 

stamps that we authenticated or graded from 2008 to 2010:

Coins
Trading cards
Autographs
Stamps
Total

2010

1,708,200
1,090,600
196,500
19,000
3,014,300

57%
36%
6%
1%
100%

Units Processed

2009

1,456,100
1,171,600
168,100
25,700
2,821,500

52%
41%
6%
1%
100%

2008

1,474,900
1,329,500
199,600
53,000
3,057,000

48%
43%
7%
2%
100%

The following table sets forth the estimated values at which our customers insured the coins, trading cards, autographs and 

stamps that they submitted to us for authentication or grading:

2010

2009

2008

Declared Values (000s)

Coins
Trading cards
Autographs
Stamps
Total

$  1,390,000
73,000
18,000
13,000
$  1,494,000

93%
5%
1%
1%
100%

$  1,119,000
79,000
15,000
22,000
$  1,235,000

91%
6%
1%
2%
100%

$ 1,327,000
90,000
26,000
25,000
$ 1,468,000

90%
6%
2%
2%
100%

Our revenues are comprised principally of our authentication and grading service fees. Those fees range from $2 to over 

$600 per item authenticated and graded, based primarily on the type of collectible authenticated or graded and the turnaround 
times selected by our customers, which range from one to approximately 60 days, as we charge higher fees for higher service levels, 
and our fees are not based on the value of the collectible. In fiscal 2010, our authentication and grading fees, per item processed, 
for all our businesses averaged $10.82. In the case of coins, such fees ranged from $5 to $200 per coin, and averaged $13.77 per 
coin and, in the case of trading cards, ranged from $4 to $50 per card, and averaged $5.60 per trading card. As a general rule, 
collectibles dealers and, to a lesser extent, individual collectors, request faster turnaround times and, therefore, generally pay 
higher fees for more valuable, older or “vintage” collectibles than they do for modern collectibles.

Industry Background

The primary determinants of the prices of, and the willingness of sellers, purchasers and collectors to purchase high-value 

or high-priced collectibles or other high-value assets, are their authenticity, quality and rarity. The authenticity of a collectible 
relates not only to the genuineness of the collectible, but also to the absence of any alterations or repairs that may have been 
made to hide, damage or to restore the item. The quality of a collectible relates to its state of preservation relative to its original 
state of manufacture or creation. The rarity of a collectible relates to its uniqueness and depends primarily on the number of 
identical collectibles of equivalent or better quality that become available for purchase from time to time. With regard to value, 

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confirmation of authenticity generally is required before a buyer is willing to proceed with a purchase of a high-priced collectible. 
Quality and rarity directly affect value and price, usually on an exponential basis, with higher quality and rare collectibles 
generally attracting dramatically higher prices than those of lower quality and lesser rarity. Even a relatively modest difference in 
quality can translate into a significant difference in perceived value and, therefore, in price. For example, a 1952 Mickey Mantle 
baseball card that received a PSA grade from us of 9, on our PSA grading scale of 1-to-10, was sold at public auction in 2006 for 
$282,588. By comparison, a similar 1952 Mickey Mantle baseball card that received a PSA grade of 8 was sold at public auction, 
also in 2006, for $72,057.

Until the advent of independent third-party authentication and grading, most prospective buyers, including experienced 

collectibles dealers and retailers, insisted on physically examining high-priced collectibles before consummating transactions. 
However, unlike professionals in the trade, most purchasers and collectors lacked the experience and knowledge needed to 
determine, with confidence, the authenticity, quality or rarity, and hence the value, of high-priced collectibles, even when they had 
the opportunity to examine them physically. Therefore, they had to rely on representations made by sellers regarding authenticity, 
quality and rarity. For these reasons, “buyer beware” characterized the high-value collectibles markets, and “sight-unseen” markets 
for rare coins and other high-value collectibles were practically non-existent.

High-value collectibles have been traditionally marketed at retail by dealers through direct mail, catalogues, price lists 
and advertisements in trade publications, and sold and purchased by them at collectibles shows, auction houses and local dealer 
shops. These markets were highly inefficient because:

§ 

they were fragmented and localized, which limited both the variety of available collectibles and the number of 
potential buyers; 

§ 

transaction costs were often relatively high due to the number of intermediaries involved; 

§ 

§ 

buyers usually lacked the information needed to determine the authenticity and quality and, hence the value, of 
the collectibles being sold; and 

buyers and sellers were vulnerable to fraudulent practices because they had to rely on the dealers or other sellers for 
opinions or representations as to authenticity, quality and rarity. 

Coin Market. In an effort to overcome some of these inefficiencies, approximately 30 years ago, professional coin dealers 
began using a numerical quality grading scale for coins. That scale ranged from 1 to 70, with higher numbers denoting a higher 
quality. Previously, professional dealers used descriptive terms, such as “Fair,” “Fine” and “Uncirculated,” to characterize the 
quality of the coins they sold, a practice that continued after the development of the numeric grading system. However, whether 
using a numeric or a descriptive system, grading standards varied significantly from dealer to dealer, depending on a dealer’s 
subjective criteria of quality. Moreover, dealers were hardly disinterested or independent since, as the sellers or buyers of the coins 
they were grading, they stood to benefit financially from the assignment of a particular grade.

Trading Cards Market. Misrepresentations of authenticity, quality and rarity also operated as a barrier to the liquidity and 
growth of the collectibles market for trading cards. Even experienced and knowledgeable dealers insisted on physically examining 
purportedly rare and higher-priced trading cards. Most collectors lacked the knowledge needed to purchase collectible trading 
cards with confidence, even when they had physically examined them. Trading card dealers eventually developed a rudimentary 
adjectival system to provide measures of quality, using descriptive terms such as “Poor,” “Very Good,” “Mint” and “Gem 
Mint.”  These measures of quality were assigned on the basis of such characteristics as the centering of the image on the card 
and the presence or absence of bent or damaged corners, scratches and color imperfections. However, as was the case with coins, 
grading standards varied significantly from dealer to dealer, depending on a dealer’s subjective criteria of quality. Additionally, 
since the dealers who bought and sold trading cards were the ones that assigned these grades, collectors remained vulnerable to 
misrepresentations as to the authenticity, quality and rarity of trading cards being sold or purchased by dealers.

Autographed Memorabilia Market. The market for autographed sports, entertainment and historical memorabilia has been 

plagued by a high incidence of forgeries and misrepresentations of authenticity. For example, Operation Bullpen, initiated by the 
FBI and other law enforcement agencies beginning in 1997, has uncovered a high volume of outright forgeries of signatures and 
widespread misrepresentations as to the genuineness of sports memorabilia. We believe that the high incidence of such fraudulent 
activities was due, in large part, to a dearth of independent third-party memorabilia authentication services and an absence of 
systematic methodologies and specimen data needed for verification of authenticity.

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Stamp Market. Stamp dealers developed an adjectival system, similar to the one developed for trading cards, by which 
they valued and priced stamps based primarily on the centering of the stamp image on the stamp paper background, ignoring 
other faults in the stamp. As a result, experienced and knowledgeable dealers insisted on physically examining purportedly rare 
and higher-priced stamps before purchasing them. Additionally, most collectors lacked the knowledge and experience needed to 
purchase higher-priced stamps with confidence. Consequently, as was the case with coins and trading cards, collectors were forced 
to depend on representations of authenticity, quality and rarity from the very dealers from whom they purchased or to whom they 
sold stamps. However, prior to our entry into the market, independent third-party stamp grading was non-existent.

These conditions created a need and the demand for independent authentication and grading services from which sellers, 

purchasers and collectors could obtain:

§ 

§ 

§ 

determinations, from independent, third-party experts, of the authenticity of the high-value collectibles that are sold 
and purchased by dealers and collectors, particularly “sight-unseen” or over the Internet; 

representations of quality based on uniform standards consistently applied by independent, third-party experts; and 

authoritative information, compiled by a credible third party, to help purchasers and collectors understand the 
factors that affect an item’s perceived value and price, including: 

— 
— 
— 

its rarity;
its quality or grade; and
its historical and recent selling prices. 

The Impact of eBay and other e-Commerce Websites on the Collectible Markets. The advent of the Internet and, in particular, 

eBay’s development of an Internet or “virtual” marketplace and other Internet-selling websites, such as eBay and Amazon, have 
overcome many of the inefficiencies that had characterized the traditional collectibles markets. eBay and other online marketplaces 
(i) offer enhanced interaction between and greater convenience for sellers and buyers of high-value collectibles; (ii) eliminates 
or reduces the involvement of dealers and other “middlemen;” (iii) reduce transaction costs; (iv) allow trading at all hours; and 
(v) continually provide updated information. However, Internet commerce still raises, and has even heightened, concerns about 
the authenticity and quality of the collectibles that are listed for sale on the Internet. Buyers have no ability to physically examine 
the collectibles and no means to confirm the identity or the credibility of the dealers or sellers on the Internet. As a result, we 
believe that the growth of Internet-selling websites, such as eBay and Amazon, has increased awareness of the importance of, 
and the demand for, independent third-party authentication and grading services of the type we provide. Our services enable 
purchasers and collectors to use the Internet to purchase high-value collectibles, without physical examination (“sight-unseen”), 
with the confidence of knowing that they are authentic and are of the quality represented by sellers. The importance and value 
of our services to purchasers and collectors, we believe, are demonstrated by eBay’s inclusion, on its collectibles websites, of 
information that identifies, and encourages visitors to use, our independent third-party authentication and grading services, as 
well as similar services offered by some of our competitors. 

Our Services 

PCGS Coin Authentication and Grading Services. Recognizing the need for third-party authentication and grading 

services, we launched Professional Coin Grading Service in 1986. PCGS employs expert coin graders, who are independent of 
coin buyers and sellers, to provide impartial authentication and grading services. As of June 30, 2010, we employed 17 experts 
who have an average of 33 years of experience in the collectible coin market. We also established uniform standards of quality 
measured against an actual “benchmark” set of coins kept at our offices. We place each coin that we authenticate and grade in a 
tamper-evident, clear plastic holder which bears our logo, so that any prospective buyer will know that it is a PCGS authenticated 
and graded coin. We also provide a warranty as to the accuracy of our coin authentication and grading.

By providing an independent assessment by coin experts of the authenticity and quality of coins, we believe that PCGS 
has increased the liquidity of the trading market for collectible coins. Following the introduction of our independent, third-party 
authentication and grading service, buyer confidence, even between dealers, increased to such a degree that coins authenticated 
and graded by PCGS were able to be traded “sight-unseen.”  As a result, PCGS facilitated the development, in 1990, of a dealer 
market, known as the “Certified Coin Exchange,” on which coin dealers traded rare coins “sight-unseen,” over a private satellite 
network, which now operates on the Internet and which we now own.

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We have graded high-value U.S. coins, including an 1804 Draped Bust Silver Dollar that was purchased for 
approximately $4.1 million, and the 1794 Flowing Hair Silver Dollar, which recently set a new record for the highest sale price 
paid for an individual rare coin at $7.8 million. 

More recently, our coin authentication and grading services have facilitated the development of a growing Internet or 

“virtual” marketplace for collectible coins. A prospective buyer, who might otherwise be reluctant to purchase a high-priced coin 
listed sight-unseen on the Internet, is able to rely on a PCGS certification, as well as authoritative information about the coin that 
is accessible on our website, in deciding whether or not to bid and in determining the amount to offer for the coin. As a result, 
to enhance the marketability of higher-priced coins, many sellers submit their coins to PCGS for authentication and grading. 
That enables the sellers to include, in their Internet sales listings, digital images of the coins in their tamper-evident, clear plastic 
holders, which identify the coins as having been authenticated and graded by PCGS, as well as their PCGS-assigned grades.

In addition, we began to provide a range of authoritative content on coin collecting to inform and communicate with the 

collector community, including guides and reports that track the trading prices and the rarity of PCGS-graded coins.

PSA Trading Authentication and Grading Services. Leveraging the credibility and using the methodologies that we had 

established with PCGS in the coin market, in 1991 we launched Professional Sports Authenticator (PSA), which instituted a 
similar authentication and grading system for trading cards. Our independent trading card experts certify the authenticity of 
and assign quality grades to trading cards using a numeric system with a scale from 1-to-10 that we developed, together with 
an adjectival system to describe their condition. At June 30, 2010, we employed 15 experts who have an average of 25 years of 
experience in the collectible trading card market. We believe that our authentication and grading services have removed barriers 
that were created by the historical seller-biased grading process and, thereby, have improved the overall marketability of and 
facilitated commerce in trading cards, including over the Internet and at telephonic sports memorabilia auctions.

The trading cards submitted to us for authentication and grading include primarily (i) older or vintage trading cards, 

particularly of memorable or historically famous players, such as Honus Wagner, Joe DiMaggio, Ted Williams and Mickey 
Mantle, and (ii) modern or newly produced trading cards of current or new athletes who have become popular with sports fans 
or have achieved new records or milestones, such as Ken Griffey, Jr. and Derek Jeter. These trading cards have, or are perceived 
to have, sufficient collectible value and are sold more frequently than are trading cards of less notable athletes, leading dealers and 
collectors to submit them for grading to enhance their marketability. Also, the production and sale of each new series of trading 
cards, which take place at the beginning and during the course of each new sports season, create new collectibles that provide a 
source of future additional authentication and grading submissions to us. Among the trading cards that we have authenticated and 
graded is a 1909 Honus Wagner baseball card, which received a PSA grade of NM-MT8 and was sold by the owner, via auction in 
2007, for approximately $2.35 million and then resold in September 2007 for $2.8 million.

PSA/DNA Autograph Authentication and Grading Services. In 1999, we launched our vintage autograph authentication 

business, initially offering authentication services for “vintage” sports autographs and memorabilia that were autographed or 
signed prior to the time they were presented to us for authentication. The vintage autograph authentication business is distinctly 
different from the “signed-in-the-presence” authentication of autographs where the “authenticator” is present and witnesses 
the actual signing. Our vintage autograph authentication service involves the rendering of an opinion of authenticity by an 
industry expert based on (i) an analysis of the signed object, such as the signed document or autographed item of memorabilia, to 
confirm its consistency with similar materials or items that existed during the signer’s lifetime; (ii) a comparison of the signature 
submitted for authentication with exemplars of such signatures; and (iii) a handwriting analysis. As of June 30, 2010, we employed 
3 autograph experts with an average of 25 years of experience in the autograph memorabilia market, as well as outside consultants 
that we use on a contract basis.

In June 2004, we also began offering grading services for autographs, beginning with baseballs containing a single 

signature or autograph. We use uniform grading standards that we have developed and a numeric scale of  
1-to-10, with the highest number representing top quality or “Gem Mint” condition. We assign grades to the collectibles based 
on the physical condition or state of preservation of the autograph. Autograph grading is in its infancy, and we cannot predict 
whether it will gain market acceptance.

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Memorabilia that have been authenticated by our vintage autograph service include Mark McGwire’s 70th home run 

baseball, which was sold at auction in 1999 for more than $3 million, and the baseball bat, autographed by Babe Ruth, which he 
used to hit the first home run ever hit in Yankee Stadium in 1923. That bat was sold by Sotheby’s for more than $1.2 million. 

PSE Stamp Authentication and Grading Services. In January 2000, we launched Professional Stamp Experts (PSE) as our 

independent, third-party stamp authentication and grading service. We use both an adjectival system and a numeric scale from 
1-to-100 to grade stamps. We assign grades based on the centering of the stamp image on the stamp paper background and the 
absence or presence of other faults on the stamp. There have been viable third-party stamp authentication services in operation 
for several decades, and stamp dealers and collectors had been using a subjective grading system based primarily on the centering 
of the stamp image on the stamp paper background, ignoring other faults. However, prior to our entry into the stamp market, 
independent third-party stamp grading was non-existent. As a result, we encountered some resistance to this concept in the stamp 
collectibles market, which is steeped in tradition and slow to change, as we did from coin dealers when we launched PCGS and 
from trading card dealers when we launched PSA. In October 2005 the Philatelic Foundation, based in New York, began using 
the numerical grades assigned by PSE to stamps. In the spring of 2006, Scott Publishing Company, the long-time publisher of 
the Scott Catalogs also began identifying the PSE numerical grades assigned to stamps that are included in its bi-annual valuing 
supplement to its catalogs. These two events have established PSE’s numerical grading scale, and we believe has facilitated the 
growth of third-party stamp authentication and grading. As of June 30, 2010, we employed 3 stamp graders, and use another 
expert on a part-time basis. Those graders have an average of 27 years of experience in the collectible stamp market. 

Stamps that have been authenticated and graded by us include an 1868 1¢ “Z” Grill U.S. postage stamp, which received 

a PSE grade of (XF) 90, indicating its quality was “Extremely Fine,” and which was last sold at auction in 1989 for more than 
$900,000. The owner submitted the stamp to us shortly after we initiated our stamp authentication and grading service in 2000.

CCE Certified Coin Exchange and Collectors Corner. In September 2005, we acquired the Certified Coin Exchange 

(CCE), a subscription-based, business-to-business Internet bid-ask market for coins that have been certified by us or by other 
independent coin authentication and grading services. CCE has been a marketplace in U.S. certified rare coin trading between 
major coin dealers in the United States since 1990, with similar operations for uncertified coins dating back to the 1960s. The 
CCE website now features over 100,000 bid and ask prices for certified coins at www.certifiedcoinexchange.com. The CCE 
provides liquidity in the geographically dispersed and highly fragmented market for rare coins. In March 2007, we introduced 
the Collectors Corner, a business-to-consumer website that enables sellers on CCE to offer many certified coins simultaneously 
at wholesale prices on CCE and at retail prices on Collectors Corner (www.collectorscorner.com). Registration on Collectors 
Corner is free for consumers, who can search for and sort coins listed on Collectors Corner. Coin sellers must register and pay a 
fixed monthly fee to CCE for access to and to effectuate sale transactions on both CCE and Collectors Corner. Currently, there 
are over 100,000 collectibles, consisting primarily of coins, trading cards and stamps that we have certified, which are offered 
for sale on Collectors Corner, with offering prices aggregating approximately $100 million. The enhanced liquidity provided by 
CCE and Collectors Corner for certified coins, trading cards, and certified stamps, has increased the volume and turnover of these 
items, which benefits us because, as a general rule, increases in sales and purchases of coins, trading cards and stamps increase 
the demand for our authentication and grading services. If we succeed in growing CCE and Collectors Corner, we believe that 
the CCE/Collectors Corner websites can become the preeminent online markets for PCGS certified coins sold by dealers to other 
dealers, and for coins, trading cards and stamps certified by PCGS, PSA and PSE, respectively, bought and sold between dealers 
and consumers.

Publications and Advertising. We publish authoritative price guides, rarity reports and other collectibles data to provide 

collectors with information that makes them better informed consumers and makes collecting more interesting and exciting. 
Our publications also enable us to market our services, create increased brand awareness and to generate advertising revenues. 
We publish the Sports Market Report on a monthly basis primarily for distribution to approximately 6,500 PSA Collectors Club 
members and the Stamp Market Quarterly for distribution to approximately 1,200 stamp dealers and collectors. We sell advertising 
to dealers and vendors for placement in our publications. We manage a Collectors Universe website and individual websites for our 
authentication and grading services. On those websites, we offer collectible content, relevant to the marketplace for that specific 
authentication and grading service, some of which is available for a fee and some of which is available without charge. We believe 
our websites for PCGS in coins, and PSA in trading cards, have the highest number of visitors and web traffic in their respective 
markets. We sell advertising to dealers and vendors on these two websites and on the websites we maintain for PSA/DNA in 
autographs, PSE in stamps and CCE and Collectors Corner in coins.

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Our Mission

Our mission is to provide the finest available independent authentication and grading services to sellers and buyers of 

high-value collectibles in order to:

§ 

increase the values and liquidity of high-value collectibles; 

§ 

enable and facilitate transactions in high-value collectibles; 

§ 

generally enhance interest, activity and trading in high-value collectibles; and 

§ 

achieve profitable growth, build long-term value for our stockholders and provide rewarding opportunities for our 
employees.

Our Growth Strategy 

Increasing the Demand for our Services in Existing Collectibles Markets. We have established leading brands in our existing 

collectibles markets, including PCGS, PSA, PSA/DNA and PSE. We use those brands to promote Collectors Universe as the 
premier independent provider of authentication and grading services in the high-value collectibles markets, in order (i) to increase 
our market share among existing users of authentication and grading services and (ii) to increase the use of our services by the 
numerous collectors that do not currently use any independent third-party authentication or grading services. 

Although we have authenticated and graded over 20 million coins since the inception of PCGS, and over 15 million 
trading cards since the inception of PSA, we estimate that less than 10% of the vintage United States coins and less than 15% 
vintage trading cards have been authenticated and graded by independent providers of authentication and grading services. 
Additionally, we estimate that we have authenticated and graded less than 5% of the potential market of autographs and stamps 
in the United States. Moreover, new collectibles are introduced each year into the markets in which we operate, some of which are 
authenticated and graded in the year of their introduction. Over time, these collectibles will increase the supply of vintage items 
that are sold by dealers and collectors, and we expect that many of them will be submitted for independent authentication and 
grading. 

To take advantage of these market opportunities and to expand our services, we have: 

§ 

§ 

§ 

§ 

enhanced our marketing programs to promote our brands and services directly to Internet and other auction-
related businesses. These programs emphasize the benefits of using our services, including increased marketability 
and the prospect of higher bids for collectibles; 

expanded our geographical reach by opening an office in Paris, France to expand our international coin grading 
services and to offer European coin dealers a more timely and cost-effective alternative to sending coins to the 
United States for grading and authentication; 

recently launched PCGS Secure Plus
™ to increase consumer confidence and introduce a new certification 
designation. The PCGS Secure process uses laser scanning to help detect coins that have been artificially 
enhanced since their last certification and can also be used to help identify recovered stolen coins.

revamped and re-launched our CoinFacts website to include many new features that can be accessed for a 
subscription fee, initially at $9.95 per month. The upgraded PCGS CoinFacts website offers a comprehensive 
one-stop source for historical U.S. numismatic information and value added content, including dedicated pages 
for nearly 30,000 coins and access to information that can help determine coin values, including the PCGS 
Population Report, auction prices realized and an expanded price guide.  

§ 

participated at collectibles industry trade shows and organized “members only” shows for PCGS authorized 
dealers and Collectors Club members, at which we offer on-site authentication and grading services to facilitate 
trading activities;   

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§ 

§ 

§ 

§ 

initiated joint marketing programs with collectibles dealers that are designed to make their customers aware of the 
availability and benefits of our authentication and grading services; 

established authorized PCGS and PSA dealer networks to increase the visibility of our brands and the use of our 
services by those dealers and their customers; 

developed and expanded our Set Registry
and stamp authentication and grading services, among collectors and increase traffic on our websites; 

SM programs to increase demand for our collectible coin, trading card 

developed and linked buying and selling demand from our Set Registry program to Collectors Corner in order to 
increase the referrals of coin, trading card and stamp collectors to Collectors Corner dealer-subscribers, to enhance 
the value of the Collectors Corner dealer subscription and increase the preference, among dealers, for our brands 
in their respective markets; 

§ 

expanded the offerings and markets in which Collectors Corner provides a business-to-consumer website for the 
sale of third-party collectibles certified by us;  

§ 

promoted our Collectors Clubs to attract and to provide incentives for collectors to use our services; and 

§ 

expanded our website information services, including auction results, reference materials and ongoing price guides 
and rarity reports. 

Operations

We offer authentication and grading services for coins, trading cards, autographs and autographed memorabilia and 

stamps. Our trained and experienced authentication and grading experts determine the authenticity of and, using uniform quality 
standards, assign a quality grades to these collectibles. 

PCGS. Our authentication and grading of coins involves an exacting and standardized process. We receive coins from 

dealers and collectors and remove all packaging that identifies the submitter in any way. We then enter information regarding each 
coin into our proprietary computerized inventory system, which tracks the coin at every stage of our authentication and grading 
process. Generally, our process requires that two of our experts evaluate each coin independently, and no authenticity opinion 
is issued and no quality grade is assigned unless their opinions with respect to the authenticity and quality grade independently 
assigned by each of them are the same. In some cases, depending on the type of coin being authenticated and graded or on the 
results of the initial review process, we involve a third expert to make the final determinations of authenticity and grade. The coin, 
the determination of authenticity and its grade are then verified by one of our senior experts, who has the authority to resubmit 
the coin for further review if he or she deems it to be necessary. Only after this process is complete is the coin reunited with its 
identifying paperwork, thus keeping the authentication and grading process from being influenced by the identity of the owner 
and the history of the coin. The coin is then sonically sealed in our specially designed, tamper-evident, clear plastic holder, which 
also encases a label describing the coin, the quality grade that we have assigned to it, a unique certificate number and a bar code, 
and the PCGS hologram and brand name. 

PSA. On receipt of trading cards from dealers and collectors, we remove all packaging that identifies the submitter in 
any way and enter information regarding the trading cards into our proprietary computerized inventory system that enables us 
to track the trading cards throughout our authentication and grading process. Only after the authentication and grading process 
is complete is the trading card reunited with its identifying paperwork, thus keeping the authentication and grading process 
independent of the identity of the owner and the history of the trading card. The trading card is then sonically sealed in our 
specially designed, tamper-evident, clear plastic holder, which also encases a label that identifies the trading card, the quality grade 
that we have assigned to it and a unique certificate number, and the PSA hologram and brand name. 

We primarily authenticate and grade baseball trading cards and, to a lesser extent, football, basketball, hockey and 

entertainment, as well as other types of collectible cards. As is the case with coin authentication and grading, trading card 
authentication and grading fees are based primarily on the particular turnaround time requested by the submitter, ranging from 
one day’s turnaround for the highest level of service to approximately 60 days for the lowest level of service.

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PSA/DNA. Because of the variability in the size of autographed memorabilia, the authentication and grading procedures 

we use necessarily differ from those used in authenticating and grading coins and trading cards. Customers may ship the 
autographed memorabilia to us for authentication at our offices or, in the case of dealers or collectors that desire to have a large 
number of items authenticated, we will sometimes send an expert to the customer’s location for “on-site” examination and 
authentication. Our experts reference what we believe is one of the largest databases of known genuine exemplars of signatures for 
comparison to a submitted item and draw upon their training and experience in handwriting analysis. In most cases, we take a 
digital photograph of the autographs that we have authenticated and store those photographs in a master database. Before shipping 
the item back to the customer, a tamper-evident label is affixed to the collectible. The label contains our PSA/DNA name and logo 
and a unique certificate number. For additional security, in all cases when an item is fully authenticated, we tag the items with 
synthetic DNA-laced ink, which is odorless, colorless and tasteless and visible only when exposed to a narrow band wavelength of 
laser light using a hand-held, battery-powered lamp. Additional verification that an autographed item was authenticated by us can 
be obtained by using a chemical analysis to determine whether or not the ink used in the unique DNA code by PSA/DNA was 
applied to the autographed item. As a result, if the tamper-evident label that we affixed to an autographed item were to be removed 
or otherwise separated from the item, it is still possible to verify that the item was authenticated by us. 

PSE. In rating the quality of stamps, we assign a numeric grade to each stamp that ranges from 1-to-100. The grade 
assigned to a stamp is based on several characteristics, including the centering of the image on the stamp and the absence or 
presence of various faults, such as creases, perforation problems and other imperfections that, if present, will reduce the value 
of the stamp. For a stamp to receive a grade of 100, which means that it is in “gem” condition, the image on the stamp must 
be perfectly centered and the stamp must be faultless. Stamps submitted to us for grading are independently examined and 
graded by at least two of our stamp experts. After a stamp has been authenticated and graded, we generally issue a certificate 
of authentication that briefly describes the stamp and the grade assigned to it and has a digital image of the stamp attached. 
The certificate bears the PSE name and logo and a unique certification number that we assign to the stamp for record keeping 
purposes. We also offer our customers the option of having the stamp encapsulated in a tamper-evident, clear plastic holder 
with an encased label that, like the certificate, identifies the stamp and sets forth the grade assigned to it, its unique certification 
number and the PSE name and logo.

The volume of stamp authentication and grading submissions through fiscal 2010, relative to the number of coin and 

trading card submissions, has not been material. Since stamp-grading services are relatively new to the market, we cannot predict 
when or even whether our services will gain the level of market acceptance needed for stamp grading to become a material 
contributor to our operating results.

Marketing

We employ both “pull” and “push” strategies in marketing our services to dealers and collectors of high-value collectibles. 

For collectibles, our “pull” strategies are designed to promote our brands and increase the preference among collectors for our 
authentication and grading services and to encourage collectors to communicate that preference to their collectibles dealers, 
because most authentication and grading submissions are made by dealers. In our experience, if a customer requests a particular 
grading service, the dealer ordinarily will comply with that request. On the other hand, if the customer expresses no preference, 
the dealer will make its own choice of authentication and grading service or may even decide not to submit the collectible to 
an independent service for authentication and grading. Therefore, our “pull” oriented marketing programs emphasize (i) the 
protections that collectors and retail customers will have if they purchase collectibles that we have authenticated and graded; and 
(ii) the improved marketability and higher prices that they and the associated retailers can realize if they use our independent 
third-party authentication and grading services. Our “Push” Strategy, on the other hand, is designed to market our services directly 
to collectibles dealers to encourage them to use and promote our services.

Our “Pull” Strategy. We have developed and implemented a number of marketing programs and initiatives designed to 

create consumer preference for collectibles that have been authenticated and graded by us. Those programs and initiatives include:

§ 

. We directly address collectors by advertising our services in trade journals and periodicals in 

Direct Advertising
each of our markets. Those journals include Coin World, Numismatic News and Linn’s Stamp News. We make 
personal appearances at major, national-market and international trade shows around the World that are attended 
by collectors, as well as dealers. We also participate in and support programs conducted by non-profit associations 
whose members are primarily collectors, such as the American Numismatic Association and the American Stamp 
Dealers Association.

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§ 

. We provide collectors with the opportunity to participate in free Internet “Set Registry” 

Set Registry Programs
programs that we host on our collectibles websites. These programs encourage collectors to assemble full sets of 
related collectibles that have been authenticated and graded by us. Generally, each registered set is comprised 
of between 50 and 200 separate, but related, collectibles. Examples include particular issues of coins, such as 
Twenty Dollar Gold Double Eagles or Morgan Silver Dollars; particular sets of trading cards, such as all Hall 
of Fame pitchers or a particular team, like the 1961 Yankees; or sets of collectible stamps, such as Columbian 
Commemoratives or Graf Zeppelin Airmail stamps. Our Set Registry programs enable collectors: 

— 

— 

— 

to register their sets on our websites, which provides them with an off-site reference source for insurance and 
informational purposes; 

to display on our websites, and compare the completeness and quality grades of, the collectibles making up their 
sets to those of other collectors who have registered similar sets on our websites, thereby creating a competitive 
aspect to collecting that adds to its excitement; and 

to enter our annual Company-sponsored Set Registry competitions and awards programs in which collectors 
can win awards for having collected the most complete and highest graded sets of particular series or issues of 
coins, trading cards or stamps. 

The collectibles that may be registered on our Set Registries and included in our Set Registry competitions are 
limited to collectibles that have been authenticated and graded by us. To register the collectibles to be included in 
a particular set, a collector is required to enter the unique certificate number that we had assigned to each of the 
collectibles when last authenticated and graded by us. We use the certificate number to compare the information 
being submitted by the collector with our database of information to verify that the collectibles being registered by 
a participant for inclusion in a particular set qualify to be included in that set. We have found that our Set Registry 
competitions (i) create a preference and increase demand among collectors for our brands, and (ii) promote the 
trading of collectibles authenticated and graded by us by set registrants seeking to improve the completeness and 
overall quality of their sets, which generally results in additional authentication and grading submissions to us. 
Annual awards for set completeness and quality have been issued by PCGS and PSA each year since 2002 and by 
PSE since 2004. As an indication of the popularity of our Set Registry programs, more than 108,000 sets were 
registered on our Set Registries as of June 30, 2010, which represents a 22% increase over the number registered as of 
June 30, 2009. 

. We also have established “Collectors Clubs” for coin, currency and trading 
Collectors Clubs Subscription Program
card collectors. For an annual membership fee, ranging from $50 to $200, collectors receive a number of benefits, 
including (i) the right to have, without any further charge, a specified number of collectibles authenticated and 
graded by us, a privilege that non-member collectors do not have; and (ii) access to certain proprietary data that we 
make available on our websites or in print. As of June 30, 2010, there were approximately 15,500 members in our 
Collectors Clubs. 

Certified Coin Exchange Business-to-Business Website
business website where recognized dealers make a market in and over which they can sell and purchase certified 
coins and other certified collectibles. Currently, there are over 100,000 certified coins being offered at bid and ask 
prices, the aggregate value of which is approximately $200 million. We believe that the liquidity created for certified 
coins by CCE increases the demand for PCGS certified coins among dealers. 

. The Certified Coin Exchange (CCE) website is a business-to-

. We have launched Collectors Corner (www.collectorscorner.com), 

Collectors Corner Business-to-Consumer Website
which is a business-to-consumer website where consumers can visit, identify, search, sort over and select for 
purchase coins, trading cards and items of currency that have been certified by us and are being offered for sale 
by dealers. Currently, there are approximately 100,000 collectibles listed for sale on Collectors Corner. All items 
on Collectors Corner are offered by dealer members who have applied for the right to offer such collectibles on 
Collectors Corner. We believe that Collectors Corner has advantages over other business-to-consumer websites 
because the counterparties to the consumer have been accepted as sellers on the Collectors Corner website and are 
known members of the marketplace and selling community. Items listed are at fixed prices with the opportunity to 
negotiate lower prices. We believe that the increased turnover offered for items listed on Collectors Corner, as well 
as the ability to use Collectors Corner to improve a trading card set in the PSA Set Registry, create increased brand 
preference for PCGS, PSA and PSE authenticated and graded items. 

§ 

§ 

§ 

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Our “Push” Strategy. We also market our services directly to collectibles dealers and auctioneers to promote their use 
of our authentication and grading services. Our marketing message is focused on the potential increase in marketability of the 
collectibles due to the increase in consumer confidence that is attributable to our independent authentication and grading of those 
collectibles. These marketing programs include: 

§ 

§ 

§ 

§ 

Trade Publication Advertising and Direct Communications
contact and through advertising in trade journals and publications in the respective markets. Those journals include 
Coin World, Numismatic News and Linn’s Stamp New. We also communicate with our dealers and with auctioneers 
by direct mail, email, and telephone. 

. We communicate to dealers and auctioneers by direct 

. There are numerous collectibles trade shows and conventions held annually in the 

Trade Shows and Conventions
United States, where collectibles dealers gather on a trading floor or “bourse” to buy and sell collectibles. We 
attend the largest and most significant of those trade shows and conventions, at which we offer same-day on-
site authentication and grading services, which facilitate the trading and sales of collectibles at these shows and 
conventions. At the same time, we obtain additional brand exposure and generate increased revenues, because 
dealers and collectors generally are willing to pay higher fees for same- day on-site services. 

In July 2006, we acquired Expos Unlimited LLC (“Expos”), a trade show management company that operates 
two of the larger and better-known coin, stamp and collectibles shows in Long Beach and Santa Clara, California, 
respectively. This acquisition assures us of (i) the continued availability of these two show venues for our onsite 
authentication and grading services; (ii) provides us a platform for inaugurating and conducting collectibles shows 
in our other markets; and (iii) adds management personnel who are experienced in managing and conducting 
collectibles trade shows. 

. We have implemented authorized dealer programs for coin and trading card collectibles 

Authorized Dealer Network
dealers and auction companies. Authorized dealers are able to use our marketing materials which are designed to 
promote our services and those of our authorized dealers to collectors. Those materials include “point of sale” and 
“point of purchase” displays and brochures and direct mail pieces for insertion in customer mailings. In addition, 
authorized dealers may use our brand logotypes on their websites to attract buyers for coins and trading cards that 
have been authenticated and graded by us. We also conduct joint marketing programs with our authorized dealers in 
which we provide financial support for dealer marketing programs, approved by us, that promote both the dealer’s 
products and services and our authentication and grading services.

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Intellectual Property 

Our intellectual property consists primarily of trademarks, copyrights, proprietary software and trade secrets. As part 

of our confidentiality procedures, we generally enter into agreements with our employees and consultants and limit access to, 
and distribution of, our software, documentation and other proprietary information. The following table sets forth a list of our 
trademarks, both registered and unregistered, that are currently being used in the conduct of our business:

Registered Marks

Unregistered Marks

World Series of Grading
CU3000
PSE
History in Your Hands

Collectors Universe
PCGS
Professional Sports Authenticator
PSA
PSA/DNA
First Strike
Quick Opinion
Sports Market Report

Coin Universe
Collectors.com
Record Universe
Set Registry
Expos Unlimited
Long Beach Coin, Stamp and Collectibles Expo
Santa Clara Coin, Stamp and Collectibles Expo

We have not conducted an exhaustive search of possible prior users of the unregistered trademarks listed above, and 

therefore it is possible that our use of some of these trademarks may conflict with others.

Collectibles Experts

As of June 30, 2010, we employed 38 experts in our authentication and grading operations, who have from 8 to 52 years, 

and an overall average of 29 years, of experience. Our experts include individuals that either (i) had previously been collectibles 
dealers or were recognized as experts in the markets we serve, or (ii) have been trained by us in our authentication and grading 
methodologies and procedures, and/or had gained authentication and grading experience at competing authentication and 
grading companies. However, talented collectibles authentication and grading experts are in short supply, and there is considerable 
competition among collectibles authentication and grading companies for their services. As a result, we have recently increased 
our focus on training young authenticators and graders who we believe have the skills or knowledge base to become collectibles 
experts. We also sometimes contract with outside experts, usually collectibles dealers, to assist us with special grading issues or to 
enable us to address short-term increases in authentication and grading orders.

Service Warranties

We generally issue an authenticity or grading warranty with every coin, trading card and stamp authenticated or graded 

by us. Under the terms of the warranty, in general, if a coin or trading card that was graded by us later receives a lower grade 
upon resubmission to us for grading, we are obligated under our warranty either to purchase the coin or trading card at the price 
paid by the then-owner of the coin or trading card or, instead, if we so choose, to pay the difference in value of the item between 
its original grade as compared with its lower grade. Similarly, if a coin or trading card that has been authenticated by us is later 
determined not to have been authentic, we are obligated under our warranty to purchase the coin or trading card at the price 
that the then-owner paid for that collectible. We accrue for estimated warranty costs based on historical claims experience. In the 
second quarter, and early in the third quarter of fiscal 2008, we incurred warranty claims that were significant in relation to our 
historical claims experience and, as a result, we recognized, in the second quarter of 2008, an additional expense of $822,000 
for those claims. We also decided to increase our warranty accrual rate, effective January 1, 2008, to reflect this higher warranty 
claims experience, and we will continue to monitor the adequacy of our warranty reserves on an ongoing basis. If warranty claims 
were to increase in relation to historical trends and experience, management would be required to increase the warranty reserves 
and incur additional charges that would have the effect of reducing income in those periods during which the warranty reserve is 
increased. Before returning an authenticated or graded coin or trading card to our customer, we place the coin or trading card in a 
tamper-evident, clear plastic holder that encapsulates a label identifying the collectible as having been authenticated and graded by 
us. The warranty is voided in the event the plastic holder has been broken or damaged or shows signs of tampering.

We do not provide a warranty with respect to our opinions regarding the authenticity or quality of autographs.

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Customer Service and Support

We devote significant resources, including a 21-person staff, who provide personalized customer service and support 

in a timely manner handling approximately 200 customer service calls per day, while also supporting our Set Registry and 
trade show programs. On our websites, customers are able to check the status of their collectibles submissions throughout the 
authentication and grading process and to confirm the authenticity of the collectibles that we have graded. When customers need 
services or have any questions, they can telephone or e-mail our support staff, Monday through Friday between the hours of 7:00 
a.m. and 5:00 p.m., Pacific Time. We also involve our collectibles experts in providing support services, when necessary, to address 
special issues.

Supplies

In order to obtain volume discounts, we have chosen to purchase most of the injection-molded plastic parts for our clear 

plastic holders principally from a single supplier. There are numerous suppliers for these items, and we believe that, if necessary, we 
could obtain those items from any of those other suppliers without significant cost to us. However, if it were to become necessary 
for us to obtain another supplier, we might have to arrange for the fabrication of a die for the new supplier. Fabrication of high-
value precision dies can be a lengthy process. Although we do not have back-up dies for some of our high-value volume injection-
molded parts and we rely on one supplier for these requirements, we own the dies used to manufacture the parts, and we believe 
that the Company maintains sufficient inventory of parts to allow time for us to have a new manufacturer build parts, should the 
need to do so arise. 

Competition 

Coin Authentication and Grading. Our principal competitors in the coin authentication and grading market are 

Numismatic Guaranty Corporation of America (“NGC”), Independent Coin Grading and ANACS. 

Trading card Authentication and Grading. Our primary competitors in trading card authentication and grading are 

Beckett Trading Card Grading Corporation, and Trading Card Guaranty, LLC. 

Autograph Authentication and Grading. In the vintage autograph authentication market, we compete with James Spence 

Authentication (“JSA”) and a few smaller competitors. 

Stamp Authentication and Grading. In stamp authentication and grading, our principal competitor is the Philatelic 
Foundation, and for stamp authentication, the American Philatelic Society is also a competitor. Both of these competitors are non-
profit organizations. 

The principal competitive factors in our collectibles authentication and grading markets are (i) brand recognition and 

awareness; (ii) an established reputation for integrity, independence and consistency in the application of grading standards; and 
(iii) responsiveness of service. Price is much less of a factor in the case of vintage collectibles, but is a more important consideration 
with respect to modern coins and trading cards because of their significantly lower values. We believe that our PCGS, PSA, 
PSA/DNA, and PSE brands compete favorably with respect to all of these factors and are among the leaders in each of their 
respective markets. Barriers to entry into the authentication and grading market are relatively low, especially in the trading 
card authentication and grading market. However, brand name recognition and a reputation for integrity, independence and 
consistency in the application of grading standards can take several years to develop. The limited supply of experienced collectibles 
experts also operates as a barrier to entry.

Information Technology

We have developed proprietary software systems for use in our authentication and grading operations, principally for 

order tracking, processing and record keeping, as well as for the operation and maintenance of our Internet websites. These 
software systems include Grading Management and Production Systems, Set Registry, Population Reports, Price Guides, Market 
Indexes, Article Libraries, QuickOpinion Systems and Featured Dealer Systems. These applications are written in Microsoft 
Visual Basic.NET, Microsoft C#, Microsoft ASP.NET and Microsoft SQL Server. We also have legacy systems, which we are in 
process of replacing, in Cold Fusion and Visual Basic 6. Additionally, we maintain an integrated local area network that assists in 
and provides certain controls on production, physical product movement, accounting and financial functions, data warehousing 
and other tasks. 

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Although we do not primarily conduct our business on the Internet, we do use the Internet for information exchange and 
delivery of market-oriented content. As a result, we have over 55 Dell PowerEdge Servers with RAID protected storage, along with 
multiple fully redundant SQL Server 2000 and 2005 high-availability database clusters supporting over 10 terabytes of storage. 
The majority of this hardware resides at our headquarters in a server room that has 24/7 environmental monitoring and alerting 
through hardware sensors, 24/7 network availability and performance monitoring and alerting through network management 
software and 24/7 Internet availability and performance monitoring and alerting through third-party providers. The Internet 
connectivity flows through multiple Internet providers with an aggregate of 47 megabits of total Internet bandwidth using 
multiple layers of Internet firewall protection, including 5 Cisco PIX firewalls (across multiple locations). We maintain a multi-
tiered antivirus infrastructure. We use the FrontBridge Anti-Spam managed service, which deploys multiple layers of technology 
to provide preventative and protective spam defense. Critical systems are backed up nightly using a backup infrastructure with a 
30-terabyte capacity (expandable through drive upgrades to hundreds of terabytes). The network servers and infrastructure are 
managed by administrators certified by Microsoft, Cisco and CompTIA.

However, since we do not have redundant systems located outside of Southern California, any damage to, or failure of, 
our computer systems due to a catastrophic event in Southern California, such as an earthquake, could cause an interruption in 
our services.

Government Regulation

With the exception of laws in some states that require memorabilia authenticators to certify to the accuracy of their 
authentication opinions, there are no material government regulations specifically relating to the authentication and grading 
businesses that we conduct, other than regulations that apply generally to businesses operating in the markets where we maintain 
operations or conduct business. However, our dealer-financing program was subject to numerous laws and regulations in those 
states in which we may make loans to dealers.

Employees

As of June 30, 2010, we had 190 full-time employees and 41 part-time employees (primarily security personnel), of which 

175 were employed in our authentication and grading-related businesses, including our 38 experts and 21 customer service and 
support personnel. The other employees included 4 in information services, 5 in marketing, 5 in our CCE subscription business, 
24 in our Expos business, of which 23 were part-time employees, and 18 in other business and administrative services. We have 
never had a work stoppage, and no employees are represented under collective bargaining agreements. We consider relations with 
our employees to be good.

ITEM 1A  RISK FACTORS

Our business is subject to a number of risks and uncertainties that could prevent us from achieving our business 
objectives and that could hurt our future financial performance and the price performance of our common stock. Such risks and 
uncertainties also could cause our future financial condition and future financial performance to differ significantly from our 
current expectations, which are described in the forward-looking statements contained in this Annual Report. Those risks and 
uncertainties, many of which are outside of our control, include the following:

A decline in the popularity of high-value collectibles and a resulting decrease in submissions for our services could 
adversely impact our business.

The volume of collectibles submitted to us for authentication and grading is affected by the demand for and market 

value of those collectibles. As the demand for and value of collectibles increase, authentication and grading submissions, as well 
as requests by submitters for higher price, faster turnaround times, also increase. However, that also means that a decline in 
popularity and, therefore, in the value of the collectibles that we authenticate and grade would cause decreases in authentication 
and grading submissions and in the requests we receive for faster turnaround times and, therefore, also in our revenues and 
profitability. We have found, over the years, that the popularity of collectibles can vary due to a number of factors, most of which 
are outside of our control, including perceived scarcity of collectibles, general consumer confidence and trends and their impact on 
disposable income, precious metals prices, interest rates and other general economic conditions.

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Our revenues and income depend significantly on revenues generated by our coin authentication and grading services. 
A decrease in the level of submissions for these services, which historically has been impacted by changes in economic 
conditions, could adversely affect our revenues and results of operations.

Coin authentication and grading related services and product sales accounted for approximately 65%, 57% and 57% of 
our total net revenues in fiscal 2010, 2009 and 2008, respectively. In 2010, our coin revenue increased by 25% over fiscal 2009, 
primarily as a result of a 60% increase in modern coin authentication and grading revenues. We believe that the principal factors 
that lead to fluctuations in coin grading submissions consist of (i) economic downturns which can result in a decline in consumer 
and business confidence and disposable income and, therefore, the willingness of dealers and collectors to buy collectible coins, 
(ii) the performance of the stock markets, the level of interest rates and fluctuations in the value of the U.S. Dollar and in the 
value of precious metals, which can lead investors to shift some of their investments between stocks and bonds, on the one hand, 
and precious metals, on the other; and (iii) in the case of modern coin submissions, increases or reductions in the marketing 
activities or programs that are conducted by dealers who specialize in selling modern coins. This lack of diversity in our sources 
of revenues and our dependence on coin authentication and grading submissions for a majority of our net revenues make us more 
vulnerable to these conditions, which could result in reductions in our total net revenues and gross margin and, therefore, hurt 
our operating results.

Moreover, if current economic conditions in the United States do not improve significantly, our dependence on coin 

authentication and grading services for our revenues could increase, because the prices that dealers and collectors can realize on 
sales of trading cards generally are significantly lower than the prices they are able to realize on sales of collectible coins, making it 
more difficult during periods of adverse economic conditions, for trading card collectors to afford or justify incurring the costs of 
obtaining independent authentication and grading services. 

Declines in general economic conditions could result in decreased demand for our services, which could adversely affect 
our operating results.

The availability of discretionary or disposable income and the confidence of collectors and dealers about future economic 
conditions are important factors that can affect the willingness and ability of collectors and consumers to purchase, and the prices 
that they are willing to pay for, high-value collectibles. Additionally, declines in the confidence and reductions in the cash flows of, 
and reductions in credit that is available to collectibles dealers, can adversely affect their ability to purchase high-value collectibles 
and to sell collectibles that may have declined in value due to adverse changes in economic conditions of this nature. Declines in 
purchases and sales, and in the value of collectibles usually result, in turn, in declines in the use of authentication and grading 
services, as such services are most often used by sellers and purchasers of collectibles in conjunction with and to facilitate sale and 
purchase transactions. As a result, economic uncertainties, downturns and recessions can and do adversely affect our operating 
results by (i) reducing the frequency with which collectibles dealers and collectors submit their coins, trading cards and other 
collectibles for authentication and grading including, in particular, modern coins, trading cards and stamps, primarily because 
authentication and grading fees are relatively high in relation to the value of such collectibles; (ii) causing collectibles dealers and 
collectors to request longer turnaround times with respect to the collectibles they submit to us for grading, which would reduce 
our revenues, gross profit margin and operating results; and (iii) reducing the ability of customers to pay outstanding accounts 
receivable. 

Temporary popularity of some collectibles may result in short-term increases, followed by decreases, in the volume of 
submissions for our services, which could cause our revenues to fluctuate.

Temporary consumer popularity or “fads” among collectors or the popularity of certain marketing programs may 

lead to short-term or temporary increases, followed by decreases, in the volume of collectibles that we authenticate and grade. 
These trends may result in significant period-to-period fluctuations in our operating results and could result in declines in our 
net revenues and profitability, not only because of a resulting decline in the volume of authenticating and grading submissions, 
but also because such trends could lead to increased price competition, which could require us to reduce our authentication and 
grading fees in order to maintain market share.

Our top five customers account for approximately 11% of our total net revenues.

During the year ended June 30, 2010, five of our customers accounted, in the aggregate, for approximately 11% of our 
total net revenues. As a result, the loss of any of those customers, each of which is a collectibles dealer, or a lower level of grading 
submissions by any of them, could cause our net revenues to decline and, therefore, could harm our operating results. Moreover, 
historically, same-day on-site authentication and grading submissions at trade shows, on which we realize higher margins than 

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on other submissions, have represented a significant portion of the authentication and grading submissions we have received from 
these customers. Consequently, a material decline in trade show attendance or submissions by these customers would adversely 
affect, not only our revenues, but also our gross margin and, therefore, our operating results in the future.

There are risks associated with new or expanded service offerings, with which we have little experience.

On an ongoing basis, we seek to introduce new services that we might offer to our existing authentication and grading 

customers as a means of increasing our net revenues and profitability. Those new services, however, may not meet expectations and 
may prove to be unprofitable and negatively impact our operating results.

We are dependent on our key management personnel.

Our performance is greatly dependent on the performance of our senior management and certain other key employees. 
As a result, the loss of the services of any of our executive officers or other key management and business development employees 
could harm our business. Some of our executive officers and key employees are experts in the collectibles markets and have 
industry-wide reputations for authentication and grading of collectibles. In particular, the loss of David G. Hall, our President, 
could have a negative effect on our reputation for expertise in the collectible coin market and could lead to a reduction in coin 
authentication and grading submissions to us. 

We are dependent on our collectibles experts.

In certain of our markets, there are a limited number of individuals who have the expertise to authenticate and grade 

collectibles, and competition for available collectibles experts is intense. Accordingly, our business and our growth initiatives are 
heavily dependent on our ability (i) to retain our existing collectibles experts, who have developed relatively unique skills and 
enjoy a reputation for being experts within the collectibles markets, and (ii) to implement personnel programs that will enable us 
to add collectibles experts, as necessary, to grow our business and offset employee turnover that can occur from time to time. If we 
are not successful in retaining our existing collectibles experts or in hiring and training new collectibles experts, this could limit 
our ability to grow our business and adversely affect our operating results and financial condition. Moreover, some of our experts 
could leave our Company to join a competitor or start a competing business.

We could suffer losses on authentication and grading warranties. 

We issue an authenticity or grading warranty for coins, trading cards and stamps that we authenticate or grade. Those 

warranties provide that:  

§ 

if a trading card or stamp that we authenticated and sealed in our tamper-evident plastic cases is later determined 
not to have been genuine, we would have to purchase the collectible at the price paid for it by its then owner; and 

§ 

if a coin, trading card or stamp that we graded and sealed in our tamper-evident plastic cases later receives a lower 
grade upon resubmission to us for grading, we would be obligated either to purchase the collectible at the price paid 
by its then owner or to pay the difference in its value at its original grade, as compared to its value at the lower grade. 

We have no insurance coverage for claims made under these warranties, and therefore we maintain reserves for such 

warranty claims based on historical experience. However, there is no assurance that these warranty reserves will prove to be 
adequate and, if they are not, our gross margin and operating results could be harmed. As a result, we monitor the adequacy of 
our warranty reserves on an ongoing basis. During 2008, we unexpectedly received certain coin grading warranty claims that were 
significant when compared to our prior warranty claims experience. As a result, we recognized an additional expense of $822,000 
in the second quarter of 2008 to provide for those claims. We also increased our warranty accrual rate, effective January 1, 2008, 
to reflect this higher warranty claims experience. Those actions contributed to an increase in our costs of sales and, therefore, 
reduced our operating income and earnings. 

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Increased competition could adversely affect our financial performance. 

Although there are few major competitors in the collectibles authentication and grading markets in which we currently 
operate, competition in these markets is, nevertheless, intense. Increased competition in our collectibles markets could adversely 
affect our pricing and profit margins and our ability to achieve further growth, and we cannot provide assurances that we will 
continue to be successful in competing against existing or future competitors in our collectibles markets. Also, if we were to enter 
into new collectibles markets, it is likely we would face intense competition from competitors in those markets who are likely 
to have greater brand name recognition and long-term relationships with collectibles dealers and individual collectors in those 
markets than we will have. Such competition could adversely affect our ability to generate profits and could cause us to incur 
losses or impairment charges in those markets and damage our financial condition. 

The  subtenant  for  one  of  our  spaces  in  New  York  may  not  fulfill  its  obligation  under  the  sublease  agreement,  thereby, 
increasing our net obligations.

In  May  2010,  the  Company  sublet  one  of  its  spaces  in  New  York  City  related  to  our  discontinued  jewelry  businesses. 
Should the subtenant not fulfill its obligations of $1,007,000 for this space, which is payable over the lease term, it would adversely 
affect our cash used for discontinued operations and our losses incurred from discontinued operations in future periods.

No assurance that we will continue to pay cash dividends.

During fiscal 2008 and through the fiscal quarter of fiscal 2009, we paid quarterly cash dividends to our stockholders of 
$0.23 per common share. However, during the second quarter fiscal 2009, the Board of Directors determined that, due primarily 
to adverse market and economic conditions, including the liquidity crisis in the United States, the prudent course of action would 
be, and the Board of Directors voted, to suspend the future payment of cash dividends in order to preserve the Company’s cash 
resources. In October 2009, the Board of Directors approved the resumption of payment of dividends at $0.25 per share per 
quarter, and in April, 2010, increased the quarterly dividend to $0.30 per share per quarter. However, the continued payment of 
cash dividends is subject to a number of factors, including changes in market and financial conditions and the cash requirements 
of our business. Therefore, there is no assurance that the amount of the current quarterly cash dividend will not be reduced or the 
payment of cash dividends will not be suspended or discontinued by the Board of Directors. See “MARKET FOR COMMON 
STOCK AND RELATED STOCKHOLDER MATTERS” ─ Dividends in Part II of this Report.

Our reliance on a single source for principally all of our “tamper-evident,” clear plastic coin and trading card holders 
exposes us to potential supply and quality problems. 

We place all of the coins, trading cards and currency notes, and sometimes also the stamps that we authenticate and 

grade, in tamper-evident, clear plastic holders. In order to take advantage of volume-pricing discounts, we purchase substantially 
all of those holders, on a purchase order basis, from one principal supplier. Our reliance on a single supplier for a substantial 
portion of those plastic holders exposes us to the potential for delay in our ability to deliver timely authentication and grading 
services in the event that supplier were to terminate its services to us or encounter financial or production problems. If, in such an 
event, we were unable to obtain replacement holders in a relatively short period of time, we could lose customer orders, or incur 
additional production costs. To mitigate this risk, the Company owns the dies used to manufacture the parts and increased its 
inventory of holders at June 30, 2010, which will give the Company more time to arrange for a new vendor to begin production 
in the event of a termination of or interruption in service from our existing vendor. In addition, if the replacement holders were 
not of comparable quality to our existing supplier, we could expose ourselves to the potential for additional warranty claims in the 
event that tampering with our holders was not evident. These occurrences could cause a decline in our net revenues and increases 
in our costs of sales which would have a material adverse effect on our results of operations. 

Our computer and network systems may be vulnerable to unforeseen problems and security risks, and we are vulnerable 
to system failure due to a lack of redundant systems at another location. 

Our operations are dependent upon our ability to protect our computer systems that we use in our authentication and 
grading operations and to maintain our websites against damage from fire, power loss, telecommunications failure, earthquakes 
and similar catastrophic events. In this regard, Southern California, where we are located and our computer systems are housed, is 
particularly vulnerable to earthquakes and fires that could result in damage to our computer systems. We do not have redundant 
computer systems at any locations that are remote from Southern California. Any damage to or failure of our computer systems 
could cause an interruption in our services that could harm our business, operating results and financial condition. 

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In addition, our operations are dependent on our ability to protect our computer systems and network infrastructure 

from damage that could occur from physical break-ins, security breaches and other disruptive problems caused by the technology 
that we employ in our operations. Computer break-ins and security breaches also could jeopardize the security of information 
stored in and transmitted through our computer systems and network infrastructure, which could cause us to incur significant 
liability and possibly also damage our reputation. Other disruptions due to problems on the Internet or actions of Internet users 
could make it difficult for our customers to access our websites. In either case, problems of this nature could adversely affect our 
business and operating results, and security breaches that would adversely affect the privacy of customer information could lead 
existing customers to terminate their business relationships with us. Although we intend to continue to implement and upgrade 
sophisticated technology to prevent such disruptions and damage, there is no assurance that our security measures will prove to be 
adequate or successful. 

We rely on third parties for various Internet and processing services. 

Our operations depend on a number of third parties for Internet access and delivery services. We have limited control 

over these third parties and no long-term relationships with any of them. For example, we do not own a gateway onto the Internet, 
but, instead, rely on Internet service providers to connect our website to the Internet. Should the third parties that we rely on for 
Internet access or delivery services be unable to serve our needs for a sustained time period as a result of a strike, natural disaster or 
for any other reason, our revenues and business could be harmed. 

Acquisitions and the commencement of new businesses present risks, and we may be unable to achieve the financial and 
strategic goals of any acquisition or commencement of any new business. 

While we are not currently focused on business acquisitions, there may be opportunities that present themselves in 
the future to acquire existing businesses or commence new businesses that would give us the opportunity to offer additional 
services to our existing customers or enter into new markets and, thereby increase our revenues and our earnings. The purchase 
or commencement of a new business presents a number of risks and uncertainties, including (i) difficulties in integrating the 
new business into our existing operations, as a result of which we may incur increased operating costs that can adversely affect 
our operating results; (ii) the risk that our current and planned facilities, computer systems and personnel and controls will not 
be adequate to support our expanded operations; (iii) diversion of management time and capital resources from our existing 
businesses, which could adversely affect their performance and our operating results; (iv) dependence on key management 
personnel of the acquired or newly started businesses and the risk that we will be unable to integrate or retain such personnel; and 
(v) the risk that the anticipated benefits of any acquisition or of the commencement of any new business may not be realized, in 
which event we will not be able to achieve an acceptable return or we may incur losses on our investment.

We depend on our ability to protect and enforce our intellectual property rights. 

We believe that our patents, trademarks and other proprietary rights are important to our success and competitive 
position. We rely on a combination of patents, trademarks, copyright and trade secret laws to establish and protect our proprietary 
rights. However, the actions we take to establish and protect our intellectual and other proprietary rights may prove to be 
inadequate to prevent imitation of our services or products or to prevent others from claiming violations of their intellectual and 
proprietary rights by us. In addition, others may develop similar trade secrets or other intellectual property independently or 
assert rights in our intellectual and other proprietary rights that could lead them to seek to block sales of our services based on 
allegations that use of some of our marks or other intellectual property constitutes a violation of their intellectual property rights. 

Our unregistered trademarks could conflict with trademarks of others. 

We have not conducted an exhaustive search of possible prior users of our unregistered trademarks or service marks, 
including Coin Universe, Collectors.com and PSE. Therefore, it is possible that our use of some of these trademarks or service 
marks may conflict with the rights of others. As a result, we could face litigation or lose the use of some of these trademarks or 
service marks, which could have an adverse effect on our name recognition and result in a decrease in our revenues and an increase 
in our expenses. 

The imposition of government regulations could increase our costs of doing business. 

With the exception of state laws applicable to autograph authentication, the collectible coin and other high-value 

collectibles markets are not currently subject to direct federal, state or local regulation. However, from time to time government 
authorities discuss additional regulations which could impose restrictions on the collectibles industry, such as regulating 

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collectibles as securities or requiring collectibles dealers to meet registration or reporting requirements, or regulating the 
conduct of auction businesses. Adoption of laws or regulations of this nature could lead to a decline in sales and purchases of 
collectibles and, therefore, also to a decline in the volume of coins, trading cards and other collectibles that are submitted to 
us for authentication and grading. 

The repurchase of shares of our common stock in a “Dutch Auction” tender offer in July 2009 has reduced the public 
float for our shares and, therefore, may reduce trading activity and adversely affect the trading value and liquidity of 
our common stock.

In July 2009, we completed a modified “Dutch Auction” tender offer pursuant to which we repurchased a total of 

1,749,828 of our outstanding shares of common stock, reducing the number of our shares that are outstanding to approximately 
7,693,000. Of those outstanding shares, affiliates of the Company own a total of approximately 3,000,000 shares, the salability 
of which is restricted under applicable securities laws and which are, as a result, not included in our public float. As a result, 
the trading volume of our shares may decline, which would reduce the liquidity of our shares, making it more difficult for our 
stockholders to sell their shares and could depress and, therefore, make it more difficult to achieve increases in, the trading prices 
of our shares.

If our quarterly results are below the expectations of securities market analysts and investors, the price of our common 
stock may decline. 

Many factors, including those described in this “Risk Factors” section, can affect our business, financial condition and 

results of operations, which makes the prediction of our future financial results difficult and uncertain. These factors include: 

§ 

increases or decreases in number of collectibles graded from period to period;

§ 

changes in market conditions that can affect the demand for our authentication and grading services, such as a 
decline in the popularity of certain collectibles and volatility in the prices of gold and other precious metals; 

§ 

changes in economic conditions that reduce the availability of disposable income and may cause collectors and 
collectibles dealers to reduce their purchases of collectibles, which could result in declines in the demand for the 
services we provide; and 

§ 

the actions of our competitors. 

If, as a result of these or other conditions or factors, our quarterly operating results fall below expectations, securities 
market analysts may downgrade our common stock and some of our stockholders may sell their shares, which could adversely 
affect the trading prices of our common stock. Additionally, in the past, companies that have experienced declines in the trading 
price of their shares due to events of this nature have been the subject of securities class action litigation. If we become involved in 
a securities class action litigation in the future, it could result in substantial costs and diversion of our management’s attention and 
resources, thus harming our business. 

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Provisions in our charter documents or in Delaware law may make an acquisition of us more difficult or delay a change in 
control, which may adversely affect the market price of our common stock. 

Our Amended and Restated Certificate of Incorporation and Bylaws contain anti-takeover provisions, including those 
listed below, that could make it more difficult for a third party to acquire control of us, even if that change of control would be 
beneficial to our stockholders: 

§ 

our board of directors has the authority to issue additional common stock and preferred stock and to determine the 
price, rights and preferences of any new series of preferred stock without stockholder approval; 

§ 

there are limitations on who can call special meetings of our stockholders; 

§ 

stockholders may not take action by written consent; and 

§ 

in addition, provisions of Delaware law and provisions of our stock incentive plans may also discourage, delay or 
prevent a change in control or unsolicited acquisition proposals. 

ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None 

ITEM 2. 

PROPERTIES

We lease approximately 46,000 square feet for our California-based headquarters under a nine-year lease that expires on 

March 31, 2019. We currently sublease 2,184 square feet of this office space to a related party subtenant with an expiration date 
that coincides with the expiration of the Company’s lease. In connection with our Expos shows management business, we lease 
approximately 1,000 square feet in Santa Barbara, California under a lease agreement with a related party on a month-to-month 
basis. 

Although we discontinued and exited our jewelry authentication and grading businesses in March 2009, we continue 
to have payment obligations with respect to two office facilities in New York City that we had leased for our jewelry businesses. 
In May 2010, we were able to sublet one of those facilities, and the second facility was returned to the landlord, and the lease 
terminated in exchange for a reduction in the remaining financial obligations that we have with respect to that facility. See 
“Critical Accounting Policies and Estimates — Accrual for Losses on Facility Leases.”  

ITEM 3. 

LEGAL PROCEEDINGS 

We are sometimes named as a defendant in lawsuits that arise in the ordinary course of business. We do not believe that 

any of such lawsuits that are currently pending is likely to have a material adverse effect on our business, financial condition or 
results of operations. 

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EXECUTIVE OFFICERS OF REGISTRANT

Name

Michael J. McConnell .......
David G. Hall ...................
Joseph J. Wallace ...............

Age

44
63
50

Positions

Chief Executive Officer
President 
Chief Financial Officer

MICHAEL J. MCCONNELL, has served as Chief Executive Officer since April 1, 2009. He is a private investor and 

a Director of MRV Communications, Inc. From 1998 to September 30, 2008, Mr. McConnell was a Managing Director of 
Shamrock Capital Advisors, Inc., a manager of private equity, real estate and direct investment funds, including the Shamrock 
Activist Value Funds. Mr. McConnell also served as a member of that firm’s Executive Committee. Prior to joining Shamrock in 
1994, Mr. McConnell held various positions at PepsiCo, Merrill Lynch and Kidder Peabody. Mr. McConnell formerly served on 
the boards of Ansell Limited, Nuplex Industries, Force Corporation, iPass, Inc., and Port-link International. Mr. McConnell also 
serves on the Board of Governors of Opportunity International. Mr. McConnell received his B.A. in economics from Harvard 
University and his MBA degree (with distinction—Shermet Scholar) from the Darden School of the University of Virginia. 

DAVID G. HALL has served as President of Collectors Universe, Inc. since September 2001. From April 2000 to 

September 2001, Mr. Hall served as our Chairman of the Board and Chief Executive Officer. Mr. Hall also served as Chairman 
of the Board and a Director of Professional Coin Grading Services, Inc., the Company’s predecessor, since it was founded in 
February 1986 and also served as its President and Chief Executive Officer until January 1999. Mr. Hall was honored in 1999 
by COINage Magazine as Numismatist of the Century, along with 14 others. In 1990, Mr. Hall was named an Orange County 
Entrepreneur of the Year by INC. magazine. In addition, he has written A Mercenary’s Guide to the Rare Coin Market, a book 
dedicated to coin collecting. Mr. Hall is also a member of the Professional Numismatists Guild.

JOSEPH J. WALLACE became the Company’s Chief Financial Officer in September 2005. Prior to becoming Chief 
Financial Officer, he was the Company’s Vice President of Finance from November 2004 and Controller from June 2004. From 
1997 to 2003, Mr. Wallace was Vice President of Finance, Chief Financial Officer and Secretary of STM Wireless, Inc., a publicly 
traded company engaged in the business of developing, manufacturing and marketing satellite communications products and 
services. Mr. Wallace is a Fellow of the Institute of Chartered Accountants in Ireland, and a CPA in the State of California.

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PART II

ITEM 5.  MARKET FOR COMMON STOCK AND RELATED STOCKHOLDER MATTERS

Our common stock is listed on the NASDAQ Global Market, trading under the symbol CLCT. The following tables set 
forth the high and low closing prices of our common stock, as reported by NASDAQ, and the cash dividends that we paid to our 
stockholders, in each of the fiscal quarters in the fiscal years ended June 30, 2010 and 2009:

Fiscal 2010
First Quarter ............................................
Second Quarter ........................................
Third Quarter ..........................................
Fourth Quarter .........................................

Fiscal 2009
First Quarter ............................................
Second Quarter ........................................
Third Quarter ..........................................
Fourth Quarter .........................................

$ 

$ 

Closing Share Prices
Low

High

5.44
9.05
11.07
14.32

$ 

3.70
5.07
8.92
11.20

Closing Share Prices
Low

High

8.45
6.83
4.18
5.20

$ 

5.88
2.42
2.64
3.91

Cash 
Dividend 
Per Share

$ 

-
0.25
0.25
0.30

Cash 
Dividend 
Per Share

$ 

0.23
-
-
-

We had 77 holders of record and approximately 2,407 beneficial owners of our common stock as of June 30, 2010.

Dividends.  During fiscal 2008 and through the fiscal quarter of fiscal 2009, our Board of Directors approved a dividend 

policy that called for the payment of regular quarterly cash dividends to our stockholders of $0.23 per common share, (as 
retroactively adjusted for a 10% stock dividend in October 2009).  As a result, we paid cash dividends in fiscal 2008 and 2009 
totaling $8,517,000 and $2,090,000, respectively. On September 26, 2008, the Board of Directors determined that, due primarily 
to adverse market and economic conditions, including the liquidity crisis in the United States, the prudent course of action would 
be, and the Board of Directors voted, to suspend the future payment of cash dividends in order to preserve the Company’s cash 
resources. 

In October 2009, the Board of Directors approved the resumption of the payment of dividends at $0.25 per share per 
quarter, and in April 2010, increased the quarterly dividend to $0.30 per share per quarter. Dividends paid in fiscal 2010 were 
$5,943,000. 

The declaration and payment of cash dividends in the future, pursuant to the Company’s dividend policy, is subject 

to final determination each quarter by the Board of Directors based on a number of factors, including the Company’s financial 
performance and its available cash resources, its cash requirements and alternative uses of cash that the Board may conclude would 
represent an opportunity to generate a greater return on investment for the Company and its stockholders. Accordingly, there is no 
assurance that, in the future, the amount of the quarterly cash dividend will not be reduced or that the payment of dividends will 
not be suspended or altogether discontinued.

Dutch Auction Tender Offer. On July 10, 2009, the Company purchased a total of 1,749,828 of its then outstanding 
shares in a “Dutch Auction” tender offer, at a price of $5.00 per share, for a total purchase price of approximately $8,910,000 
(including the costs of conducting the tender offer of $160,000).

Share Buyback Program. In December 2005, our Board of Directors approved a share buyback program that authorized 

us to repurchase up to $10,000,000 of our shares of common stock in open market or privately negotiated transactions, in 
accordance with applicable Securities Exchange Commission (“SEC”) rules, when opportunities to make such repurchases, at 
attractive prices, become available. During the fiscal years ended June 30, 2009 and 2008, we repurchased a total of 120,000 and 
232,152 shares, respectively, of our common stock under this program for aggregate purchase prices of approximately $484,000 
and $2,198,000, respectively (excluding transaction costs). We currently have $3.7 million available for share purchases under the 
share buyback program. However, we are under no obligation to repurchase any additional shares under this program, and the 
timing, actual number and value of any additional shares that may be repurchased by us under this program will depend on a 

22

23

 
 
number of factors, including the Company’s future financial performance, the Company’s available cash resources and competing 
uses for the cash, prevailing market prices of the Company’s common stock the number of shares that become available for sale at 
prices that the Company believes are attractive and the effect that such repurchases may have on our public float and the market 
liquidity of our shares. 

ITEM 6.  SELECTED CONSOLIDATED FINANCIAL DATA

The selected operating data for the fiscal years ended June 30, 2010, 2009 and 2008, and the selected balance sheet data 

at June 30, 2010 and 2009 set forth below are derived from the Company’s audited consolidated financial statements included 
elsewhere in this Annual Report. The selected operating data for the fiscal years ended June 30, 2007 and 2006 and the related 
balance sheet data at June 30, 2008, 2007 and 2006 were derived from audited consolidated financial statements that are not 
included in this Annual Report. The following data should be read in conjunction with our consolidated financial statements and 
the related notes thereto and with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” 
included below in this Annual Report.

Our Continuing Operations. The results of our continuing operations, as set forth in the table below, consist primarily 
of the results of operations of our collectible coin, trading card, autographs and memorabilia, and stamp authentication grading 
businesses for each of the fiscal years in the five-year period ended June 30, 2010 and the results of operations of CoinFacts.com 
and Certified Coin Exchange (“CCE”), from their respective dates of acquisition in fiscal 2006 and Expos LLC (“Expos”), from 
the date of its acquisition in fiscal 2007.

Our Discontinued Operations. The results of our discontinued operations set forth in the table below consist of the 
operating results of (i) our diamond and our colored gemstone (“jewelry”) authentication and grading businesses from the 
respective dates of their acquisition in November 2005 and August 2006, to the dates in March 2009, on which we discontinued 
and sold the assets of those businesses; (ii) our currency grading and authentication business from the date of its commencement 
in fiscal 2005 until its sale in February 2009; and (iii) to a much lesser extent, the results of our remaining disposal activities 
following the disposition, in fiscal 2004, of our collectibles sales businesses. The operating results of our discontinued jewelry 
businesses include impairment charges recognized in connection with those businesses in fiscal 2008 and 2009 and losses incurred 
in connection with their closure and the sales of their assets in fiscal 2009, which included certain accruals for ongoing real 
estate lease obligations of those businesses established in fiscal 2009 and re-evaluated in fiscal 2010. The operating results of our 
discontinued our currency grading and authentication business include a loss incurred on its sale in February 2009.

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23

Consolidated Statement of Operations Data:

Net revenues(1)
Cost of revenues
    Gross profit(1)
Selling, general and administrative expenses
Impairment losses
Amortization of intangible assets
    Operating income
Interest income, net
Other income, net
Income before (benefit) provision for income taxes
(Benefit) provision for income taxes(2)
Income from continuing operations
Loss from discontinued operations, net of loss on sales 
     of discontinued businesses (net of income taxes)(3)

Net income (loss)

Net income (loss) per basic share:
Income from continuing operations
Loss from discontinued operations, net of loss on sales 
    of discontinued businesses (net of income taxes)

Net income (loss)

Net income (loss) per diluted share:
Income from continuing operations
Loss from discontinued operations, net of loss 
    on sales of discontinued businesses (net of income taxes)

Net income (loss)

Weighted average shares outstanding(4)
 Basic
 Diluted

Cash dividends paid on common stock
Cash dividends declared per share of common stock

Balance Sheet Data:

Cash and cash equivalents
Working capital – continuing operations
Working capital (deficit)– discontinued operations
Goodwill and Intangibles – continuing
Goodwill and Intangibles – discontinued
Total assets – continuing operations
Total assets – discontinued operations
Stockholders’ equity

$ 

$ 

$ 

$ 

$ 

$ 

$ 
$ 

$ 

2010

2009

2008

2007

2006

Year Ended June 30,

39,763
15,594
24,169
15,186
 -
627
8,356
89
30
8,475
(8,330)
16,805

(107)
16,698

2.26

(0.02)
2.24

2.20

(0.01)
2.19

7,451
7,637

5,943
0.80

$ 

$ 

$ 

$ 

$ 

$ 

$ 
$ 

(In thousands, except per share data)
$ 39,505
19,779
19,726
17,930
 -
490
1,306
1,138
6
2,450
2,155
295

35,914
16,385
19,529
15,921
649
871
2,088
284
14
2,386
1,183
1,203

$  38,686
16,736
21,950
18,444
16
505
2,985
2,149
7
5,141
2,336
2,805

$  36,060
14,074
21,986
16,567
 -
17
5,402
2,349
26
7,777
3,390
4,387

(18,126)
(16,923)

(15,927)
$ (15,632)

(3,320)
(515)

$ 

(687)
3,700

$ 

0.13

$ 

0.03

$ 

0.30

$ 

0.47

(1.99)
(1.86)

(1.71)
(1.68)

$ 

(0.36)
(0.06)

$ 

0.13

$ 

0.03

$ 

0.30

(1.98)
(1.85)

(1.69)
$  (1.66)

(0.35)
(0.05)

$ 

9,295
9,419

9,204
9,462

$ 

$ 

$ 

(0.07)
0.40

0.45

(0.07)
0.38

9,320
9,660

$  8,517
0.91
$ 

$  3,350
0.36
$ 

$ 
$ 

674
0.07

9,103
9,135

2,090
0.23

2010

2009

2008

2007

2006

At June 30,

20,321
21,134
(871)
5,010
 -
38,452
234
27,612

$ 

(In thousands)
$  23,345
26,771
(774)
6,661
5,805
42,567
9,451
43,830

23,870
23,108
(1,725)
5,402
 -
35,989
284
24,779

$  42,386
42,720
(511)
5,935
17,315
57,315
20,786
68,891

$  52,110
54,844
44
2,866
11,607
65,470
12,751
71,906

1. 

2. 

3. 

4. 

I
ncludes revenues from product sales, consisting primarily of sales of coins purchased under our warranty policy, of $92,000, $394,000, 
$1,046,000 and $284,000 in fiscal 2010, 2009, 2008 and 2007, respectively, and less than $50,000 in fiscal 2006. Such product revenues are not 
considered an integral part of our ongoing revenue generating activities. The gross margin on product sales were (44)%, (51)%, 7% and 33%, in 
fiscal 20010, 2009, 2008 and 2007, respectively.
The income tax benefit of $8.3 million in fiscal 2010 reflects the release of valuation allowances at June 30, 2010. See “Critical Accounting Policies 
and Estimates — Income Taxes, Deferred Tax Assets and Valuation Allowances.”
Discontinued operations include aggregate impairment losses in 2009 and 2008 of $7,695,000 and $11,233,000, respectively, and a loss on the 
closure of our jewelry businesses in fiscal 2009 of approximately $5,188,000, inclusive of an accrual for ongoing real estate lease obligations of 
those businesses. See note 3 to our Consolidated Financial Statements below in Item 8, Financial Statements and Supplementary Data.
On July 10, 2009, the Company purchased a total of 1,749,828 outstanding shares of its common stock, for a total purchase price of $8,910,000 
in a tender offer to its stockholders.

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25

 
 
 
 
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 

AND RESULTS OF OPERATIONS 

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with 
the “Selected Consolidated Financial Data” and our Consolidated Financial Statements and related notes, included elsewhere in Part 
II of this Annual Report. This discussion also should be read in conjunction with the information in Item IA of Part I of this Report, 
entitled “Risk Factors,” which contains information about certain risks and uncertainties that can affect our business and our financial 
performance in the future.  

Introduction and Overview 

Our Business 

We provide grading and authentication services to dealers and collectors of high-value coins, trading cards, event tickets, 

autographs, memorabilia and stamps (“collectibles”). We believe that our authentication and grading services add value to these 
collectibles by enhancing their marketability; thereby, providing increased liquidity to the dealers, collectors and consumers that 
own, buy and sell them. 

Once we have authenticated and assigned a grade to a collectible, we encapsulate it in a tamper-evident, clear plastic 

holder, or issue a certificate of authenticity, that (i) identifies the specific collectible; (ii) sets forth the quality grade we have 
assigned to it; and (iii) bears one of our brand names and logos: “PCGS” for coins, “PSA” for trading cards and event tickets, 
“PSA/DNA” for autographs and memorabilia, and “PSE” for stamps. Additionally, we warrant our certification of the authenticity 
and the quality grade that we assign to the coins, trading cards, currency and stamps bearing our brands. We do not warrant the 
authenticity determinations we make with respect to autographs. 

We principally generate revenues from the fees paid for our authentication and grading services. To a much lesser extent, 

we generate revenues from other related services consisting of:  (i) the sale of advertising on our websites; (ii) the sale of printed 
publications and collectibles price guides and advertising in such publications and on our website; (iii) the sale of membership 
subscriptions in our Collectors Club, which is designed principally to attract interest in high-value collectibles among new 
collectors; (iv) the sale of subscriptions to our CCE dealer-to-dealer Internet bid-ask market for certified coins and to our PCGS 
CoinFacts website, which offers a comprehensive one-stop source for historical U.S. numismatic information and value-added 
content; and (v) the collectibles trade show conventions that we conduct. We also generate revenues from sales of our collectibles 
inventory, which is comprised primarily of collectible coins that we have purchased under our coin grading warranty program; 
however, these sales activities are neither the focus of nor an integral part of our business. 

Discontinued Operations

During the period from fiscal 2006 through the latter part of fiscal 2009, we were also engaged in the business of 

authenticating and grading diamonds and colored gemstones (the “jewelry businesses”) and currency.

In the second quarter of fiscal 2009, the Board of Directors approved a plan to dispose of our currency grading and 

authentication business, which we sold in February, 2009.

In March, 2009 our Board of Directors adopted a plan to dispose of our jewelry businesses in order to focus our 

financial and managerial resources, and expertise, on our collectible coin, trading card, autographs and memorabilia and stamp 
authentication and grading businesses (our “collectibles businesses”). Pursuant to that plan, in March 2009 we discontinued and   
have disposed of substantially all the assets of the jewelry businesses.

In the fourth quarter of fiscal 2009, the Board of Directors decided that we cease internal development of the 

business or assets of the Gemprint identification technologies, which we acquired in fiscal 2006, and we plan to dispose of 
the Gemprint assets.

In accordance with accounting principles generally accepted in the United States of America (“GAAP”), the assets 
and related liabilities of these businesses and their related operating results were classified as discontinued operations in our 
consolidated financial statements and prior period financial statements have been restated on that same basis. See “Selected 
Financial Data” and our Consolidated Financial Statements contained in Item 8 in Part II of this Report.

24

25

 
Additionally, as a result of our divestiture of our jewelry and currency authentication and grading businesses and 

their classification as discontinued operations, our collectibles authentication and grading businesses comprise our continuing 
operations, and the discussion that follows focuses almost entirely on those businesses.

Factors That Can Affect Operating Results and our Financial Position 

Factors that Can Affect our Revenues. Our revenues generated by our continuing operations are comprised of (i) fees 

generated by our authentication and grading of high-value collectibles; and (ii) to a lesser extent, revenues from sales of 
collectibles club memberships, advertising on our websites and in printed publications and collectibles price guides, subscription-
based revenues primarily generated by our CCE dealer-to-dealer Internet bid-ask market for collectible coins that have been 
authenticated and graded (collectively, “certified”), subscription fees earned by our PCGS CoinFacts.com website and fees earned 
from the management, operation and promotion of collectibles trade shows and conventions. Our revenues also include revenues 
from sales of products, which consist primarily of coins that we purchase under our warranty policy. However, those revenues, 
which vary from period to period depending on the volume and dollar amounts of the coin warranty claims we receive, are not the 
focus and do not constitute an integral part of our business. 

Our authentication and grading fees accounted for approximately 82% of our total net revenues in the fiscal year ended 
June 30, 2010 and approximately 80% in each of the fiscal years ended June 30, 2009 and 2008. The amount of such revenues is 
affected by the volume of collectibles sales and purchase transactions by collectibles dealers and collectors, because our collectibles 
authentication and grading services generally facilitate sales and purchases of coins and other high-value collectibles by providing 
dealers and collectors with a high level of assurance as to the authenticity and quality of the collectibles they seek to sell or buy. 
Consequently, dealers and collectors most often submit coins and other collectibles to us for authentication and grading at those 
times when they are in the market to sell or buy coins and other high-value collectibles. In addition, the level of our coin grading 
and authentication revenues are impacted by the level of modern coin submissions, which can be volatile, depending primarily on 
the timing by, and size of modern coin marketing programs by customers who specialize in sales of such coins. 

Ultimately, the amounts of our authentication and grading revenues are affected by (i) the volume and mix of 

authentication and grading submissions among coins and trading cards, on the one hand, and other collectibles on the other 
hand; (ii) in the case of coins and trading cards, the “turnaround” times requested by our customers, because we charge higher 
fees for faster service times; and (iii) the mix of authentication and grading submissions between vintage or “classic” coins and 
trading cards, on the one hand, and modern coins and trading cards, on the other hand, because dealers generally request 
faster turnaround times for vintage or classic coins and trading cards than they do for modern submissions, as vintage or classic 
collectibles are of significantly higher value and are more saleable by dealers than modern coins and trading cards. 

Our revenues also are affected by the level of coin authentication and grading submissions we receive at collectibles trade 

shows where we provide on-site authentication and grading services to show attendees, because they typically request higher-
priced same-day turnaround for the coins they submit at those shows. The level of trade show submissions will vary from period 
to period depending upon a number of factors, including the number and the timing of the shows, the volume of collectible coins 
bought or sold at those shows by dealers and collectors, and short-term decisions made by dealers during shows. In addition, the 
number of such submissions and, therefore, the revenues we generate from the authentication and grading of coins at trade shows 
can be impacted by short-term changes in the price of gold that sometimes occur around the time of the shows, which can affect 
the volume of coin transactions that take place at the shows.

Five of our coin authentication and grading customers accounted, in the aggregate, for approximately 11% of our total 
net revenues in the fiscal year ended June 30, 2010. As a result, the loss of any of those customers, or a significant decrease in the 
volume of grading submissions from any of them to us, would cause our net revenues to decline and, therefore, could adversely 
affect our results of operations. 

26

27

The following table provides information regarding the respective number of coins, trading cards, autographs and stamps 

that we graded or authenticated in the fiscal years ended June 30, 2010, 2009, and 2008:

Coins
Trading cards
Autographs
Stamps
Total

2010

1,708,200
1,090,600
196,500
19,000
3,014,300

57%
36%
6%
1%
100%

Units Processed
2009

1,456,100
1,171,600
168,100
25,700
2,821,500

52%
41%
6%
1%
100%

2008

1,474,900
1,329,500
199,600
53,000
3,057,000

48%
43%
7%
2%
100%

The following table sets forth the estimated values at which our customers insured the coins, trading cards, autographs and 

stamps that they submitted to us for grading or authentication:

Coins
Trading cards
Autographs
Stamps
Total

2010

$ 1,390,000
73,000
18,000
13,000
$ 1,494,000

93%
5%
1%
1%
100%

Declared Values (000s)
2009

$ 1,119,000
79,000
15,000
22,000
$ 1,235,000

91%
6%
1%
2%
100%

2008

$ 1,327,000
90,000
26,000
25,000
$ 1,468,000

90%
6%
2%
2%
100%

Factors Affecting our Gross Profit Margins. The gross profit margins we earn on collectibles authentication and grading 
submissions are impacted by much the same factors that impact our revenues, as the average service fee and the resulting gross 
profit margin earned is affected by (i) the volume and mix of those submissions among coins, trading cards and other collectibles, 
because we generally realize higher margins on coin submissions than on submissions of other collectibles; (ii) in the case of coins 
and trading cards, the “turnaround” times requested by our customers, because we charge higher fees for faster service times; and 
(iii) the mix of authentication and grading submissions between vintage or “classic” coins and trading cards, on the one hand, 
and modern coins and trading cards, on the other hand, because dealers generally request faster turnaround times for vintage or 
classic coins and trading cards than they do for modern submissions. Furthermore, because a significant proportion of our costs 
of sales are fixed in nature in the short-term, our gross profit margin is also affected by the overall volume of collectibles that we 
authenticate and grade in any period.

Impact of Economic Conditions on our Financial Performance. The demand for our collectibles authentication and grading 

services and, therefore, our revenues, depend to a great extent on the volume of purchases and sales of the high-value collectibles 
that we authenticate and grade, because dealers and collectors most often submit collectibles to us for authenticating and grading 
in anticipation of or in connection with their sales and purchases of those collectibles (“collectibles transactions”). The volume 
of collectibles transactions is, in turn, primarily affected by (i) the disposable income available to collectors and their confidence 
about future economic conditions, because high-value collectibles are generally viewed as luxury goods and are purchased with 
disposable income; (ii) the cash flows generated by collectibles dealers and their confidence about future economic conditions, 
which affect the willingness of such dealers to purchase collectibles for resale; (iii) the availability and cost of borrowings because 
collectibles dealers often rely on borrowings to fund their purchases of collectibles; (iv) prevailing and anticipated rates of inflation, 
because the threat of and actual increases in inflation often lead investors and consumers to purchase gold and silver coins as 
a hedge against inflation; and (v) the performance and volatility of the gold and other precious metals markets and the stock 
markets, which affects the level of purchases and sales of collectible coins, because investors and consumers will often increase 
their purchases of gold coins if they believe that the market prices of gold will increase or the prices of publicly traded securities 
will decline. As a result, collectibles transactions and, therefore, the demand for our authentication and grading services, generally 
increase during periods characterized by economic growth, accessibility to lower cost borrowings, or increases in inflation or in 
gold prices. By contrast, collectibles transactions and, therefore, the demand for our services generally decline during periods 
characterized by economic downturns or recessions, declines in consumer and business confidence, an absence of inflationary 
pressure, or declines in the market prices of gold. However, these conditions can sometimes counteract each other as it is not 
uncommon, for example, for investors to shift funds from gold to stocks during periods of economic growth and consumer and 
business confidence. 

26

27

Despite the continued uncertainties created by the economic downturn and the relatively sluggish economic recovery, 
the number of coins graded and authenticated during fiscal 2010 increased by 17.3%, as compared to the number authenticated 
and graded in fiscal 2009. We believe those increases, which were primarily attributable to an increase in the number of modern 
coins that we authenticated and graded, reflect the continued high price of gold and inflationary concerns among collectors and 
investors, as well as customer specific marketing initiatives. As a result, coin authentication and grading and related revenues 
increased by approximately 25% in fiscal 2010, as compared to fiscal 2009. By contrast, in fiscal 2010, the number of trading 
cards and autographs that we authenticated and graded declined by 3.9%, and, as a result, grading and authentication revenues 
generated by that division, which is our second largest business, declined by approximately 4%, as compared to the same periods 
of fiscal year 2009. 

Factors That Can Affect our Financial Position. A substantial number of our authentication and grading customers 

prepay our authentication and grading fees when they submit their collectibles to us for authentication and grading. As a result, 
historically, we have been able to rely on internally generated cash and have never incurred borrowings to fund our continuing 
operations. We expect that internally generated cash flow will be sufficient to fund our continuing operations. 

In addition to the day-to-day operating performance of our business, our overall financial position can also be affected 

by the Company’s capital raising or stock buyback activities, the dividend policy adopted by the Board of Directors from time 
to time, and the Company’s decisions to invest in and to fund the acquisition of new established businesses and or early stage 
businesses. In July 2009, the Company used approximately $8.9 million of available cash to purchase 1,749,828 shares of our 
common stock in a “Dutch Auction” tender offer, and in fiscal 2010, the Board of Directors reinstated the payment of dividends 
such that we paid approximately $5.9 million in dividends to stockholders in fiscal 2010. In addition, our financial position is 
impacted by the Company’s tax position in that the Company may only be required to pay minimum taxes, when it has net 
operating losses available to offset current period taxable income and the investment policy adopted for its cash balances, as this 
will impact the level of interest income earned on those cash balances.

Trends and Challenges in and Opportunities for our Businesses

In response to the economic recession and the credit crisis that adversely impacted the volume of authentication and 

grading submissions to us during fiscal 2009, we implemented a cost reduction program to reduce our costs of revenue and our 
operating expenses to bring those costs and expenses more in line with our revenues and, thereby, increase our gross profits and 
operating income. During fiscal 2010, that program, combined with the increase in our coin authentication and grading revenues, 
enabled us to realize increased gross profit margins, operating income, income from continuing operations and cash flows from 
operations.

28

29

Overview of Fiscal 2010 Operating Results

The following table sets forth comparative financial data for the years ended June 30, 2010 and 2009:

Net revenues
Cost of revenues
Gross profit

Selling and marketing expenses
General and administrative expenses
Impairment losses
Amortization of intangible assets

Operating income
Interest income, net
Other income
Income before (benefit) provision for income taxes
(Benefit) provision for income taxes
Income from continuing operations
Loss from discontinued operations
Net income (loss)
Net income (loss) per diluted share:

Income from continuing operations
Loss from discontinued operations

Net loss 

Year Ended June 30, 2010

Year Ended June 30, 2009

Amount

39,763
15,594
24,169
5,068
10,118
 -
627
8,356
89
30
8,475
(8,330)
16,805
(107)
16,698

2.20
(0.01)
2.19

$ 

$ 

$ 

$ 

Percent of 
Revenues
100.0%
39.2%
60.8%
12.7%
25.5%
 -
1.6%
21.0%
0.2%
0.1%
21.3%
(21.0)%
42.3%

(0.3)%

42.0%

Amount
35,914
16,385
19,529
4,306
11,615
649
871
2,088
284
14
2,386
1,183
1,203
(18,126)
(16,923)

0.13
(1.98)
(1.85)

$ 

$ 

$ 

$ 

Percent of 
Revenues
100.0%
45.6%
54.4%
12.0%
32.4%
1.8%
2.4%
5.8%
0.8%
 -
6.6%
3.3%
3.3%
(50.4)%
(47.1)%

For our continuing businesses during fiscal 2009, we implemented a cost reduction program in order to reduce our costs 
of revenue and our operating expenses and, thereby bring those costs and expenses more in line with our revenues and to increase 
our gross profits and operating income. During the fiscal 2010, that program, combined with strong revenue increases in our 
coin revenues, as discussed above, enabled us to realize increased gross profit margins, operating income, income from continuing 
operations and cash flows from operations.

The income tax benefit of $8.3 million in fiscal 2010 reflects the release of valuation allowances at June 30, 2010. See 

“Critical Accounting Policies and Estimates — Income Taxes, Deferred Tax Assets and Valuation Allowances.”

The loss from discontinued operations in fiscal 2009 of $18,126,000 was primarily the result of the operating losses, 

impairment losses and losses we recognized on the closure and disposal of our former jewelry authentication and grading 
businesses and our currency grading business that we exited in fiscal 2009. The losses on the closure and disposal of our jewelry 
businesses included in fiscal 2009 $4,000,000 for ongoing lease commitments and other charges that we will have to pay under 
leases for office facilities, in New York City, that had been occupied by our jewelry businesses prior to our discontinuance of, 
and exit, from those businesses. We have updated our estimated accruals for those leases in fiscal 2010. See “Critical Accounting 
Policies and Estimates — Accrual for Losses on Facility Leases.”.

These, as well as other factors affecting our operating results in the fiscal 2010, are described in more detail below. 

See “Results of Operations”.

Critical Accounting Policies and Estimates

General. In accordance with accounting principles generally accepted in the United States of America (“GAAP”), we 

record our assets at the lower of cost or fair value. In determining the fair value of certain of our assets, principally accounts 
and notes receivable and inventories, we must make judgments, estimates and assumptions regarding circumstances or trends 
that could affect the value of those assets, such as economic conditions or trends that could impact our ability to fully collect 
our accounts receivable or realize the value of our inventories in future periods. Those judgments, estimates, and assumptions 
are based on current information available to us at that time. Many of those conditions, trends and circumstances, however, 
are outside of our control and, if changes were to occur in the events, trends or other circumstances on which our judgments or 
estimates were based, or other unanticipated events were to happen that might affect our operations, we may be required under 

28

29

 
 
 
 
 
GAAP to adjust our earlier estimates. Changes in such estimates may require that we reduce the carrying value of the affected 
assets on our balance sheet (which are commonly referred to as “write-downs” of the assets involved).

It is our practice to establish reserves or allowances to record such downward adjustments or write-downs in the carrying 

value of assets, such as (for example) accounts and notes receivable and inventory. Such write-downs are recorded as charges to 
income or increases in expense in our statement of operations in the periods when those reserves or allowances are established or 
increased to take account of changed conditions or events. As a result, our judgments, estimates and assumptions about future 
events and changes in the conditions, events or trends upon which those estimates and judgments were made, can and will affect 
not only the amounts at which we record such assets on our balance sheet, but also our results of operations.

The decisions as to the timing of adjustments or write-downs of this nature also require subjective evaluations or 

assessments about the effects and duration of events or changes in circumstances. For example, it is difficult to predict whether 
events or conditions, such as increases in interest rates or economic slowdowns, will have short or longer term consequences for 
our business, and it is not uncommon for it to take some time after the occurrence of an event or the onset of changes in economic 
circumstances for their full effects to be recognized. Therefore, management makes such estimates based upon the information 
available at that time and reevaluates and adjusts its reserves and allowances for potential write-downs on a quarterly basis.

In prior years, we acquired certain businesses and assets (some of which are now classified as part of discontinued 
operations, as we have closed, or disposed of or are in the process of selling such assets) and, in accordance with GAAP, we 
accounted for those acquisitions using the purchase method of accounting. That accounting method required us to allocate 
amounts paid for those businesses in excess of the fair value of the assets acquired and the liabilities assumed, and to classify 
that excess as goodwill. In accordance with GAAP, we evaluate goodwill for impairment at least annually or more frequently 
if we believe that goodwill has been impaired in the interim due to changing facts or events (see “Goodwill” below). Other 
intangible assets that are separable from goodwill and have definite lives are subject to amortization over their remaining useful 
lives (see “Long-Lived Assets Other Than Goodwill” below). Indefinite-lived intangible assets are subject to ongoing evaluation 
for impairment. Management formally evaluates the carrying value of its goodwill and other indefinite-lived intangible assets for 
impairment on the anniversary date of each of the business acquisitions that gave rise to the recording of such assets. In the event 
it is determined, from any such impairment analysis, that the estimated fair value of any such assets has declined below their 
carrying values, it would become necessary for us to recognize an impairment charge that would have the effect of reducing our 
income in the period when that charge is recognized. 

We also estimate losses associated with the disposal of a business or the sale of assets when a decision has been made to 

dispose of or discontinue such business. In accordance with GAAP, assets available for sale are stated at the lower of costs or their 
net realizable value. In addition, the estimated fair value of liabilities for employee terminations is recognized as of the date such 
terminations are communicated to the affected employees and for lease obligations as of the date we cease using the real property 
or equipment subject to the lease.

In making our estimates and assumptions, we follow GAAP in order to enable us to make fair and consistent estimates of 
the fair value of assets and to establish adequate reserves or allowances for possible write-downs in the carrying values of our assets.

Set forth below is a summary of the accounting policies and critical estimates that we believe are material to an 

understanding of our financial condition and results of operations.

Revenue Recognition Policies. We generally record revenue at the time of shipment of the authenticated and graded 

collectible to the customer. Due to the insignificant delay between the completion of our grading and authentication services and 
the shipment of the collectible or high-value asset back to the customer, the time of shipment corresponds to the completion of our 
services. Many of our authentication and grading customers prepay our authentication and grading fees when they submit their 
collectibles to us for authentication and grading. We record those prepayments as deferred revenue until the collectibles have been 
authenticated and graded and shipped back to them. At that time, we record the revenues from the authentication and grading 
services we have performed for the customer and deduct this amount from deferred revenue. For certain dealers to whom we 
extend open account privileges, we record revenue at the time of shipment of the authenticated and graded collectible to the dealer.

A portion of our net revenues is comprised of subscription fees paid by customers for memberships in our Collectors 

Club. Those memberships entitle members to access our on-line and printed publications and, sometimes also to vouchers for free 
grading services from us. We record revenue for this multi-element service arrangement by recognizing approximately 65% of the 
subscription fee in the month following the membership purchase. We review this estimate at least semi-annually by recalculating 

30

31

the percentage based on the relative values of the various elements in the Collectors Club offering and determining the appropriate 
percentage to attribute to the grading services and the remaining subscription. Our estimates have proven to be consistently 
around 65% on an ongoing basis. The balance of the membership fee is recognized as revenue over the life of the membership, 
which can range from one to two years. 

With respect to our Expos trade show business, we recognize revenue generated by the promotion, management and 

operation of each of its collectibles conventions or trade shows in the fiscal period in which the convention or show takes place, 
and for PCGS’s CoinFacts subscription revenues, we recognize revenue over the subscription period. 

We recognize the revenue from the sale of a product when it is shipped to the customer and all the requirements for 

revenue recognition have been satisfied. Such products consist primarily of collectible coins that we purchase pursuant to our coin 
authentication and grading warranty program and those product sales are not considered an integral part of our ongoing revenue 
generating activities.

Accrual for Losses on Facility Leases. As a result of the discontinuance of and our exit from the jewelry authentication 

and grading businesses in fiscal 2009, we ceased the occupancy of facilities we had leased for their operations. We retained 
a commercial real estate broker to sublease those facilities on our behalf. Through June 30, 2009, we established estimated 
loss accruals of $4,454,000. The amount of those lease accruals was determined based on estimates on a discounted basis of 
(i) prevailing sublease rates in the real estate market where those facilities are located, as compared to our rental obligations under 
those leases; (ii) the time we expected it would take to sublet those facilities; and (iii) other direct costs associated with the leases. 
In fiscal 2010, the Company continued to re-evaluate its loss accruals and recognized an additional accrual of $405,000 in the 
second quarter of fiscal 2010. In May 2010, the Company entered into agreements to reduce its lease obligations, whereby one 
of the spaces was sublet to a third party, and the second facility was returned to the landlord and the lease terminated with only 
a financial obligation remaining. As a result of these agreements, and in accordance with GAAP, the Company measured the 
change in cash flows using the same credit-adjusted risk-free rate that was used to measure the initial liabilities and the cumulative 
effect of the change of approximately $500,000 resulting from the revision, was recognized as a reduction to the liability in 
the fourth quarter of fiscal 2010. As a result of those changes, the payment of lease obligations and the recognition of accretion 
expense, the remaining obligations at June 30, 2010 were approximately $3,470,000. We will continue to review and, if necessary, 
make adjustments to the accruals on a quarterly basis.

Accounts Receivable, Notes Receivable and the Allowance for Doubtful Accounts. In the normal course of our authentication 

and grading business, we extend payment terms to many of the larger, more creditworthy dealers who submit collectibles to us 
for authentication and grading on an-going basis. Until the second quarter of fiscal 2009, we also made advances to selected coin 
dealers under notes receivable arrangements pursuant to a dealer-financing program. We regularly review our accounts and notes 
receivable, estimate the amounts of, and establish an allowance for, uncollectible accounts or notes in each quarterly period. The 
amount of that allowance is based on several factors, including the age and extent of significant past due accounts, and in the case 
of customer notes receivable, the current value of the collateral we hold as security for the payment obligations under the notes 
receivable, and known conditions or trends that may affect the ability of account debtors or note obligors to pay their accounts or 
notes receivable balances. Each quarter we review our estimates of uncollectible amounts and, if necessary, adjust the allowance to 
take account of changes in economic or other conditions or trends that we believe will have an adverse effect on the ability of any 
of the account debtors or note obligors to pay their accounts or notes in full. Since the allowance is increased by recording a charge 
against income that is reflected in general and administrative expenses, an increase in the allowance will cause an increase in such 
expenses.

Inventory Valuation Reserves. Our collectibles inventories are valued at the lower of cost or fair value and have been 
reduced by an inventory valuation allowance to provide for potential declines in the value of those inventories below their carrying 
values. The amount of the allowance is determined and is periodically adjusted on the basis of market knowledge, historical 
experience and estimates concerning future economic conditions or trends that may impact the sale value of the collectibles 
inventories. Additionally, due to the relative uniqueness and special features of some of the collectibles included in our collectibles 
inventory and the volatility in the prices of precious metals, valuation of such collectibles often involves judgments that are more 
subjective than those that are required when determining the market values of more standardized products. As a result, we review 
the market values of the collectibles in our inventory on a quarterly basis and make adjustments to the valuation reserve that we 
believe are necessary or prudent based on our judgments regarding these matters. In the event that a collectible is sold for a price 
below its carrying value, we record a charge to operating income.

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31

Grading Warranty Costs. We offer a limited warranty covering the coins, trading cards and stamps that we authenticate 

and grade. Under the warranty, if such a collectible that was previously authenticated and graded by us is later submitted to us 
for re-grading and either (i) receives a lower grade upon resubmittal or (ii) is determined not to have been authentic, we will offer 
to purchase the collectible for a price equal to the value of collectible at its original grade, or, at our option, pay the difference 
between the value of the collectible at its original grade as compared with the value at its lower grade. However, this warranty is 
voided if the collectible, upon resubmittal to us, is not in the same tamper-resistant holder in which it was placed at the time we 
last graded the item or if we otherwise determine that the collectible had been altered after we had authenticated and graded it. 
If we purchase an item under a warranty claim, we recognize the difference in the value of the item at its original grade and its re-
graded estimated value as a reduction in our warranty reserve. We include the purchased item in our inventory at the estimated re-
graded value of the collectible, which will be lower than the price we paid to purchase the item. We accrue for estimated warranty 
costs based on historical trends and related experience. Certain warranty claims were received by us in the second quarter and 
early in the third quarter of fiscal 2008 that were significant in relation to our historical claims experience and, as a result, in the 
second quarter of 2008, we recognized an additional warranty expense of $822,000 in respect of those claims. We also decided to 
increase our warranty accrual rate, effective January 1, 2008, to reflect this higher warranty claims experience, and we continue to 
monitor the adequacy of our warranty reserve on an ongoing basis. There also are a number of factors that can cause the estimated 
values of the collectibles purchased under our warranty program to change over time and, as a result, we review the market values 
of those collectibles (see Inventory Valuation Reserves above). However, once we have classified such items as inventory and they 
have been held in inventory beyond the end of the fiscal quarter in which we purchased them, we classify any gains or losses 
on the subsequent disposal of such items as part of the gain or loss on product sales and not as an adjustment to our warranty 
reserves.

Long-Lived Assets Other Than Goodwill. We regularly conduct reviews of property and equipment and other long-lived 
assets other than goodwill, including certain identifiable intangibles, for possible impairment. Such reviews occur annually, or 
more frequently, if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable in full. 
In order to determine if the value of a definite-lived asset is impaired, we make an estimate of the future undiscounted cash flows 
expected to result from the use of that asset and its eventual disposition in order to determine if an impairment loss has occurred. 
If the projected undiscounted cash flows are less than the carrying amount of the asset, an impairment loss is recorded to write-
down the asset to its estimated fair value. 

As part of our jewelry discontinued operations, we recognized impairment losses on our identifiable tangible and 

intangible assets in those businesses totaling $2,169,000 in fiscal 2008 and $6,347,000 in fiscal 2009, which have been classified 
as part of the loss on discontinued operations. 

In addition, in fiscal 2009, we reviewed the long-lived assets of our continuing businesses and concluded that certain 

capitalized software used in our autograph business was not recoverable in full due to technical and operational inefficiency issues. 
As a result, we recognized an impairment loss of $649,000 in our continuing operations for the fourth quarter and fiscal year 
ended June 30, 2009.

Goodwill. We test the carrying value of goodwill and other indefinite-lived intangible assets of our continuing acquired 

businesses at least annually on their respective acquisition anniversary dates, or more frequently if indicators of impairment are 
determined to exist. We apply a discounted cash flow model or an income approach in estimating the fair value of each of those 
businesses that we have determined constitutes a separate reporting unit, and we compare the estimated fair value of the reporting 
unit to its then carrying value. If the fair value of the reporting unit exceeds its carrying value, no impairment of goodwill exists as 
of the measurement date. If, instead, the fair value of the reporting unit is determined to be less than its carrying value, then there 
is the possibility of goodwill impairment and further testing and re-measurement of goodwill is required. 

In connection with our annual impairment test of Expos in the first quarter of fiscal 2010, we determined the fair value 
of the Expos reporting unit using a discount rate of 18%, and we concluded that the excess fair value of approximately 10% over 
the carrying value of our Expos reporting unit at September 30, 2009 was sufficient to conclude that no impairment existed at 
September 30, 2009. We considered the discount rates applied to Expos to be reasonable based upon the recurring and predictable 
nature of the revenues for these businesses and consistent with the discount rates applied in previous years. However, a higher 
discount rate of 20% for Expos could have resulted in the need for further testing and re-measurement of goodwill and the 
possibility of an impairment expense. 

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33

With respect to our discontinued jewelry businesses, in the years ended June 30, 2008 and 2009, we recognized 

impairment losses for their full carrying cost to the goodwill and other indefinite-lived intangible assets of those businesses 
totaling $9,064,000 and $1,348,000, respectively, and these impairment losses have been classified as part of discontinued 
operations for the years ended June 30, 2009 and 2008. 

Stock-Based Compensation. We recognize share-based compensation expense using the Black-Scholes option valuation 
method. Under that method, we make assumptions with respect to the expected lives of the options or other stock awards that 
have been granted and are outstanding, the expected volatility and the dividend yield percentage of our common stock and the 
risk-free interest rate at the respective dates of grant. In addition, we recognize and report share-based compensation expense, net 
of a forfeiture rate with respect to outstanding awards that we expect will occur over their respective vesting periods, which we 
estimate on the basis of historical forfeiture experience or other factors that could affect the likelihood of forfeiture. We monitor 
the forfeiture rate closely to ensure that all stock awards that vest are fully expensed over their respective vesting periods using the 
straight-line attribution method. No options were granted in 2009 and 2010. 

Service-based stock awards that are granted to members of our Board of Directors on an annual basis and to certain 

members of senior management are recognized as stock-based compensation over the requisite service period.

Fiscal 2010 Restricted Stock Awards. On June 1, 2009, the Compensation Committee of the Board of Directors approved 

a management incentive compensation program for the fiscal year ending June 30, 2010 (the “2010 Stock Incentive Program”), 
in lieu of a cash incentive program, for our three executive officers, Michael J. McConnell, our CEO, David G. Hall, our 
President, and Joseph J. Wallace, our CFO. Under the terms of that Program, on July 31, 2009, these three officers were awarded 
the following numbers of restricted shares:  Mr. McConnell -- 101,034 shares; Mr. Hall -- 101,034 shares; and Mr. Wallace -- 
50,517 shares. Retention by the officers of their restricted shares is subject to satisfaction of certain vesting requirements and, if 
a vesting requirement that applies to any of the shares is not satisfied; those shares may be forfeited and cancelled. Those vesting 
requirements of the 2010 Stock Incentive Program were as follows:  

(1) 

Performance-Based Vesting Requirement. The vesting of seventy-five (75%) of the restricted shares awarded to 

each of these officers (the “Performance-Based Shares”) was contingent on the Company’s achievement of a financial performance 
goal for fiscal 2010. If that goal was not achieved, all of those Performance-Based Shares would be forfeited and cancelled. On 
the other hand, if the Company achieved that fiscal 2010 financial performance goal, then (i) one-third of the Performance-
Based Shares of each officer would vest when it was determined that the performance goal was achieved, provided that the officer 
was still in the Company’s service at the end of fiscal 2010; (ii) another one-third of those Shares would vest on June 30, 2011, 
provided the officer was still in the Company’s service at that time; and (iii) the final one-third of those Shares would vest on 
June 30, 2012, provided the officer was still in the Company’s service at that time, subject to acceleration of such vesting if an 
officer’s service with the Company is terminated without cause. 

(2) 

Time-Based Vesting Requirement. The vesting of the other 25% of the restricted shares (the “Time-Based 

Shares”) awarded to each of Messrs. McConnell and Hall was contingent on their continued service with the Company to July 31, 
2010. In the case of Mr. Wallace, 25% of his restricted shares became vested on the date of the award.

Management determined the fair value of the 252,585 shares of restricted stock to be an aggregate amount of 
$1,028,000, based on the July 31, 2009 closing price of the Company’s common stock of $4.07, of which $257,000 related to 
time-based vesting and $771,000 relates to performance-based vesting. The Company began recording stock-based compensation 
expense for the time-based vesting shares over the requisite service period through July 31, 2010 or immediately for those grants 
that vested on the grant date. The Company recognized stock-based compensation expense when we determined that it was 
probable that the Company would achieve the fiscal 2010 financial performance goal, (which was the second quarter of fiscal 
2010) and, as a result, we recognized approximately $461,000 of expense in fiscal year 2010 as stock-based compensation expense, 
with the balance of approximately $310,000 to be allocated to fiscal years 2011 and 2012. 

In August, 2010, it was definitively determined that the Company had achieved the financial performance goal for 

fiscal 2010.

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Capitalized Software. In fiscal years 2010, 2009 and 2008, we capitalized, for continuing operations, approximately 

$35,000, $261,000 and $1,220,000, respectively, of software development costs related to a number of in-house software 
development projects, in accordance with GAAP. GAAP requires that certain software development costs incurred, either from 
internal or external sources, be capitalized as part of intangible assets and amortized on a straight-line basis over the useful life 
of the software, which we have estimated at three years. On the other hand, planning, training, support and maintenance costs 
incurred either prior to or following the implementation phase of a software development project are recognized as expense in 
the periods in which they are incurred. During the fiscal years ended June 30, 2010, 2009 and 2008, we recorded approximately 
$466,000, $710,000 and $329,000, respectively, as amortization expense related to such capitalized software projects. We evaluate 
the carrying values of capitalized software to determine if those values are impaired and, if necessary, we record an impairment 
charge in the period in which we determine that an impairment has occurred. Based on such an evaluation, we concluded that as 
of June 30, 2009 certain capitalized software used in our autograph and memorabilia authentication and grading business was not 
recoverable in full due to technical and operational inefficiency issues. As a result, we recognized an impairment loss of $649,000 
in our continuing operations for the fourth quarter and fiscal year ended June 30, 2009. See “Long-Lived Assets Other Than 
Goodwill” above. No impairment was recognized in 2008 or 2010.

Income Taxes, Deferred Tax Assets and Valuation Allowances. We account for income taxes in accordance with GAAP, 

which requires the recording of deferred tax assets and liabilities for the future consequences of events that have been recognized 
in the Company’s financial statements or tax returns. Measurement of the deferred items is based on enacted tax laws. In the event 
the future consequences of differences between financial reporting bases and tax bases of the Company’s assets or liabilities result 
in a deferred tax asset, GAAP requires that we evaluate the probability of realizing the future income tax benefits comprising that 
asset based on a number of factors, which include projections of future taxable income and the nature of the tax benefits and the 
respective expiration dates of tax credits and net operating losses. In fiscal 2008, due to the length of time and the extent of the 
taxable income required to fully realize the deferred tax assets related to impairment losses recognized in the fourth quarter of 
fiscal 2008, as well as certain California Enterprise Zone Credits, we recorded a valuation allowance of approximately $4.6 million 
against deferred tax assets totaling $6.0 million at June 30, 2008. At that time we determined that it was more likely than not that 
we would realize the tax benefits comprising the remaining $1.4 million net deferred tax assets at June 30, 2008. 

In fiscal 2009, due to the recognition of additional impairment losses in our jewelry businesses and uncertainties of 

our future financial performance arising from the economic recession and credit crisis, we did not recognize deferred tax assets 
for the losses related to the impairment and disposal of our discontinued businesses in fiscal 2009, and we established a valuation 
allowance against our remaining deferred tax assets, such that, at June 30, 2009, we established valuation allowances of 
approximately $13.0 million against the entirety of our deferred tax assets.

Included in our deferred tax asset balances at June 30, 2008 were deferred tax assets of $495,000 related to compensation 
expense recorded in connection with the grant of non-employee supplier stock options in 1999. Those options expired unexercised 
during fiscal 2009 and, as a result, the amount of that deferred tax asset was ultimately written down to zero at June 30, 2009. 
That write-down has been recognized as a $495,000 reduction to additional paid-in capital at June 30, 2009.

At June 30, 2010, due to (i) the improvement, that began in the second half of fiscal 2009 and continued throughout 

fiscal 2010, in the operating performance and results of our continuing businesses, and (ii) management’s expectations that such 
improved operating performance would continue in future periods, we concluded that it had become more likely than not, that 
we would be able to realize all of our remaining deferred tax assets. As a result, the valuation allowances against our deferred 
tax assets were released at June 30, 2010. Of this tax benefit of approximately $13.0 million, approximately $4.8 million was 
utilized to offset current year taxable income, and the balance of $8.2 million was recognized as an income tax benefit in the 2010 
statement of operations and as deferred tax assets at June 30, 2010. 

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Results of Operations

The following table sets forth certain financial data, expressed as a percentage of net revenues, derived from our 

Consolidated Statements of Operations for the respective periods indicated below:

Net revenues
Cost of revenues
Gross profit
Operating expenses:

Selling and marketing expenses
  General & administrative expenses

Impairment losses

  Amortization of intangible assets
Total operating expenses
Operating income
Interest and other income, net
Income before (benefit) provision for income taxes
(Benefit) provision for income taxes
Income from continuing operations
Loss from discontinued operations, net of loss  
  on sales of discontinued businesses (net of income taxes)

Net income (loss)

Fiscal Year Ended June 30,
2009
100.0%
45.6%
54.4%

2008
100.0%
50.1%
49.9%

2010
100.0%
39.2%
60.8%

12.7%
25.5%
 -
1.6%
39.8%
21.0%
0.3%
21.3%
(21.0)%
42.3%

(0.3)%
42.0%

12.0%
32.4%
1.8%
2.4%
48.6%
5.8%
0.8%
6.6%
3.3%
3.3%

13.0%
32.4%
 -
1.2%
46.6%
3.3%
2.9%
6.2%
5.5%
0.7%

(50.4)%
(47.1)%

(40.3)%
(39.6)%

Net Revenues. Our net revenues consist primarily of (i) fees that we generate from the authentication and grading of 

high-value collectibles, including coins, trading cards, autographs and stamps; and (ii) to a lesser extent, collectibles related service 
revenues (referred to as “other related revenues”) generated by sales of Collectors Club memberships, advertising on our websites 
and in printed publications and collectibles price guides, fees that are paid to us by coin dealers to subscribe to our CCE dealer-to-
dealer Internet bid-ask market for coins authenticated and graded by us (our “CCE Internet Coin Exchange”), interest earned by 
our CFC Dealer Financing business (as we continued to wind down the business in fiscal 2010), and fees earned from promoting, 
managing and operating collectibles trade shows and conventions. Net revenues also include, to a significantly lesser extent, 
revenues from the sales of products, consisting primarily of coins that we purchase under our warranty policy. We do not consider 
revenues from product sales to be an integral part of our ongoing revenue generating activities. 

The following tables set forth our total net revenues for the fiscal years ended June 30, 2010, 2009 and 2008, broken out 

between the revenues generated by our authentication and grading services and other related services (inclusive of revenues from 
product sales), respectively (dollars in thousands):

Grading and authentication fees
Other related products and services
  Total net revenues

2010

2009

Amount
$  32,617
7,146
$  39,763

% of Net 
Revenues
82.0%
18.0%
100.0%

Amount
$  28,645
7,269
$  35,914

% of Net 
Revenues
79.8%
20.2%
100.0%

Grading and authentication fees
Other related products and services
Total net revenues

2009

2008

Amount
$  28,645
7,269
$  35,914

% of Net 
Revenues
79.8%
20.2%
100.0%

Amount
$  31,587
7,918
$  39,505

% of Net 
Revenues
80.0%
20.0%
100.0%

2010 vs. 2009
Increase (Decrease)

Amount
3,972
$ 
(123)
3,849

$ 

Percent
13.9%
(1.7)%
10.7%

2009 vs. 2008
Increase (Decrease)

Amount
$  (2,942)
(649)
$  (3,591)

Percent
(9.3)%
(8.2)%
(9.1)%

34

35

 
 
 
 
 
 
The following tables set forth certain information regarding the increases or decreases in (i) net revenues from the 

authentication and grading of collectible coins and trading cards and autographs, which are our two largest authentication and 
grading businesses, and (ii) net revenues from our other businesses which, for purposes of this table, include the authentication 
and grading of stamps and our non-grading businesses that generate our other related service revenues and product sales revenues 
(in thousands):  

2010

2009

2010 vs. 2009
Increase (Decrease)

Amount
$  25,689
9,746
4,328
$  39,763

% of Net
Revenues
64.6%
24.5%
10.9%
100.0%

Amount
$  20,549
10,190
5,175
$  35,914

% of Net
Revenues
57.2%
28.4%
14.4%
100.0%

Revenues

Units Processed

Amounts
$  5,140
(444)
(847)
$  3,849

Percent
25.0%
(4.4)%
(16.4)%
10.7%

Number
252,100
(52,600)
(6,700)
192,800

Percent
17.3%
(3.9)%
(26.1)%
6.8%

Coins
Cards and Autographs(1)
Other (2)

2009

2008

2009 vs. 2008
Increase (Decrease)

Amount
$  20,549
10,190
5,175
$  35,914

% of Net
Revenues
57.2%
28.4%
14.4%
100.0%

Amount
$  21,883
11,518
6,104
$  39,505

% of Net
Revenues
55.4%
29.2%
15.4%
100.0%

Revenues

Units Processed

Amounts
$  (1,334)
(1,328)
(929)
$  (3,591)

Percent
(6.1)%
(11.5)%
(15.2)%
(9.1)%

Number
(18,800)
(189,400)
(27,300)
(235,500)

Percent
(1.3)%
(12.4)%
(51.5)%
(7.7)%

Coins
Cards and Autographs(1)
Other (2)

(1) 

(2) 

Consists of revenues from our PSA trading card authentication and grading business and our PSA/DNA autograph authentication and 
grading business. 

Includes the revenues of our stamp authentication and grading business, CCE subscription fees, CFC interest income, the revenues of 
our Expos convention business, and product sales revenues. 

Fiscal 2010 vs. 2009. For fiscal 2010, net revenues increased by $3,849,000, or 10.7%, from $35,914,000 in fiscal 2009 

to $39,763,000 in fiscal 2010. The increase was attributable to a $3,972,000, or 13.9%, increase in grading and authentication 
fees and a small reduction in other related services related to product sales. The increased grading and authentication fees for fiscal 
2010 included increased coins grading and authentication fees of $4,676,000, or 25%, partially offset by reductions of $370,000, 
or 4%, in our trading cards and autographs businesses and $334,000, or 36%, in stamps. 

Due to the strong performance of our coin grading and authentication business relative to our other businesses in fiscal 
2010, our coin business represented approximately 65% of total revenues, compared to 57% of total revenues in fiscal year 2009; 
thereby, increasing the importance of our coin grading and authentication business to our overall financial performance.

The increase in coin grading and authentication fees of $4,676,000 for fiscal 2010 was due primarily to modern coin 

grading revenue increases of approximately $3,700,000, or 60%, over the corresponding periods in fiscal 2009. Also contributing 
to the coin increase in fiscal 2010, was revenues from grading and authentication of coins at collectible trade shows which 
increased by approximately $780,000, or 23%, over the prior fiscal year, due primarily to an increase in the number of shows 
attended in those periods. Revenues from the grading and authentication of vintage coins were substantially unchanged in fiscal 
2010 compared to fiscal 2009.

We believe the economic recession and credit crisis primarily led to the decrease in revenues from the authentication 

and grading of trading cards, autographs and stamps. However, we did see a slower rate of decline in trading card and autograph 
authentication and grading revenues in the fourth quarter of fiscal 2010, when such revenues decreased by 1% as compared to the 
fourth quarter of 2009.

36

37

 
Although the growth in the level of modern coin submissions provided substantially all of the additional revenues in 

fiscal revenues in 2010, the level of modern coin revenues can be volatile due to specific customer activity or marketing programs 
in a given period. We continue to see a strong performance in modern coin revenues although the increase in modern coin 
revenues decreased to 46% in the fourth quarter of fiscal 2010 compared to 67% for the first nine months of the year. In addition, 
having achieved a very strong 60% growth in modern coin revenues in fiscal 2010, it is uncertain what level of growth, if any, can 
be achieved in fiscal year 2011. 

Fiscal 2009 vs. 2008. In fiscal 2009, our net revenues declined by $3,591,000, or 9.1%, compared to fiscal 2008. That 

decline was attributable, primarily, to (i) a $2,942,000, or 9.3%, decrease in authentication and grading fees, and (ii) a $649,000, 
or 8.2%, decrease in the revenues generated by other related service businesses and our product sales. Excluding product sales, 
which we do not consider to be an integral part of our revenue generating activities, in fiscal 2009, revenues generated by our other 
related service businesses would have been substantially the same as in fiscal 2008 and our total net revenues would have declined 
by 7.6%, as compared to the total net revenues that we generated in fiscal 2008.

The 9.3% decrease in authentication and grading fees in fiscal 2009 was attributable to decreases in the fees generated by 

all of our authentication and grading businesses. Coin authentication and grading fees decreased by approximately $1,200,000, 
or 6%, trading cards decreased by $1,200,000, or 12%, and stamps decreased by approximately $500,000, or 34%, respectively, 
in fiscal 2009. The decrease in coin authentication and grading fees was the result of (i) a $1.4 million or 30% decrease in the 
on-site authentication and grading fees generated at coin trade shows, (ii) a $0.3 million or 6% decrease in modern coin grading 
fees, which were partially offset by (iii) a $0.5 million or 5% increase in the fees generated from the authentication and grading of 
vintage coins, the submissions of which increased in fiscal 2009 as compared to fiscal 2008. 

In the fourth quarter of fiscal 2009, our authentication and grading revenues were approximately the same as in the 

fourth quarter of fiscal 2008, due primarily to a 12% increase in coin authentication and grading fees, which more than offset 
decreases of 16% and 46%, respectively, in revenues from our authentication and grading of trading cards and autographs and 
stamps. The increase in coin authentication and grading fees was attributable, primarily, to an increase of the grading and 
authentication of modern coins in the quarter, a trend that continued into fiscal 2010 (see above).

Gross Profit

Gross profit is calculated by subtracting the cost of revenues from net revenues. Gross profit margin is gross profit stated 
as a percent of net revenues. The costs of authentication and grading revenues consist primarily of labor to authenticate and grade 
collectibles, production costs, credit card fees, warranty expense, occupancy, security, and insurance costs that directly relate to 
providing authentication and grading services. Cost of revenues also includes printing, other direct costs of the revenues generated 
by our other related services businesses and the costs of product revenues, which represent the carrying value of the inventory of 
products (primarily collectible coins) that we sold. In addition, costs of revenues include stock-based compensation attributable to 
stock incentive awards granted to employees whose compensation is classified as part of the costs of authentication and grading 
revenues. 

Set forth below is information regarding our gross profits in the fiscal years ended June 30, 2010, 2009 and 2008 

(in thousands):

Gross profit .......................................
Gross profit margin ...........................

2010
24,169

$ 

60.8%

Fiscal Year Ended June 30,
2009
19,529
54.4%

$ 

$ 

2008
19,726
49.9%

Fiscal 2010 vs. 2009. As indicated in the above table, our gross profit margin increased to 60.8% in fiscal 2010 from 

54.4% in fiscal 2009. That increase primarily reflects (i) an increase of 25% in fiscal 2010 in coin-related revenues on which we 
earn a higher gross profit margin; (ii) lower direct costs, both in dollars and percentage terms, as a result of our cost reduction 
programs and operational efficiencies; and (iii) a reduction of $294,000 in stock-based compensation expense in fiscal 2010 as 
a result of awards granted in periods prior to fiscal 2009 that became fully vested in fiscal 2009. In fiscal 2010, our gross profit 
margin on a quarterly basis varied between 59% and 63%.

36

37

Fiscal 2009 vs. 2008. Our total gross profit margin increased from 49.9% in fiscal 2008 to 54.4% in fiscal 2009. 

Excluding, for both years, the effect of product sales revenues, which are not an integral part of our core revenues generating 
activities, and increased warranty costs of $822,000 in fiscal 2008 as a result of unexpected claims in significant dollar amounts 
that arose during that period, the gross profit margin for grading and authentication and other related services would have been 
55.5% for fiscal 2009, compared with 53.2% for fiscal 2008. The improvement in the gross profit margins was the result primarily 
of cost reduction programs, including headcount and publications direct costs reductions, implemented in our coin grading 
business in response to the decline in revenues in 2009, compared to 2008,  partially offset by a lower gross margin on trading 
cards and autograph revenues. In the fourth quarter of fiscal 2009, the gross profit margin, excluding the effect of coin sales, 
increased to 58%, compared to 52% in the fourth quarter of fiscal 2008. 

Selling and Marketing Expenses

Selling and marketing expenses are comprised primarily of advertising and promotions costs, trade-show expenses, 

customer service personnel costs, business development incentive compensation costs, depreciation and third-party consulting 
costs (in thousands): 

Selling and marketing expenses
As a percentage of net revenues

2010
  $  5,068

Fiscal Year Ended June 30,
2009
  $  4,306

2008
  $  5,137

      12.7%

   12.0%

   13.0%

Fiscal 2010 vs. 2009. The $762,000 increase in selling and marketing expenses in the fiscal 2010, compared to fiscal 
2009, was primarily attributable to increased incentive compensation expenses due to the increase in coin authentication and 
grading submissions and higher costs incurred in connection with on-site grading at trade shows due primarily to an increase in 
the number of trade shows at which we participated in fiscal 2010.

Fiscal 2009 vs. 2008. In fiscal 2009, selling and marketing expenses decreased by $831,000 and as a percentage of 

net revenues, notwithstanding the 9.1% decrease in net revenues in fiscal 2009. That decrease was primarily attributable to the 
implementation of a cost-savings program that included reductions in personnel, media costs and the expenses of providing on-site 
grading services at collectibles trade shows, as well as a reduction in fiscal 2009, as compared to fiscal 2008, in the mix of trade 
shows at which we offered on-site trading card and stamp authentication and grading services. 

General and Administrative Expenses  

General and administrative (“G&A”) expenses are comprised primarily of compensation paid to general and 

administrative personnel, including executive management, finance and accounting personnel and information technology 
personnel, facilities management costs, depreciation, amortization and other miscellaneous expenses. G&A expenses also include 
stock-based compensation costs, arising from the grant of stock awards to general and administrative personnel and outside 
directors.

The following table compares our G&A expenses that we incurred in fiscal 2010 to the G&A expenses we incurred in 

fiscal 2009 and 2008 (in thousands):

General & administrative expenses ................
As a percentage of net revenues......................

 $ 

Fiscal Year Ended June 30,
2009
11,615

 $ 

2008

$ 

12,793

32.4%

32.4%

2010
10,118

25.5%

2010 vs. 2009. G&A expenses decreased by $1,497,000 in fiscal year 2010, compared to fiscal 2009. That reduction 
was primarily attributable to staff reductions, cost-savings measures, most of which were initially effectuated in the latter half 
of fiscal 2009, a reduction of outside professional fees, and the absence, in fiscal year 2010, of severance costs of approximately 
$400,000 recognized in connection with the departure of the Company’s former chief executive officer in fiscal 2009. In addition, 
the reduction in G&A expenses were partially offset by increased non-cash stock-based compensation costs of $503,000 in fiscal 
2010, compared to the same periods of the prior year, primarily related to restricted stock grants to management (see “Critical 
Accounting Policies and Estimates — Stock-Based Compensation”).

38

39

Fiscal 2009 vs. 2008. The decrease in G&A expenses of $1,178,000 in fiscal 2009 compared to fiscal 2008, was due 
primarily to cost reduction measures implemented in fiscal 2009 to bring G&A expenses more into line with revenues. Those 
measures, which included, among others, workforce reductions and reductions in professional fees, enabled us to keep G&A 
expenses, as a percentage of revenues, at 32.4% despite the 9.1% decline in revenues in fiscal 2009. The reduction in G&A 
expenses resulting from those costs-reduction measures more than offset severance costs of approximately $400,000 recognized in 
fiscal 2009 in connection with the departure of the Company’s former chief executive officer. Also contributing to the decrease in 
G&A expenses was a $428,000 decrease in stock-based compensation expense in fiscal 2009, as compared to fiscal 2008, due to a 
reduction in the number of stock awards granted and an increase in forfeitures of outstanding stock awards during fiscal 2009, in 
each case as compared to fiscal 2008.

Impairment Losses

Impairment losses ......................................
As a percentage of net revenues..................

$ 

Fiscal Year Ended June 30,
(Dollars in thousands)
2009
649
1.8%

$ 

2008
$            -
-

2010
-
 -

The impairment loss in fiscal 2009 was attributable to a determination that, due to technical and operational 

inefficiencies, the carrying value of capitalized software developed for our autograph business was impaired at June 30, 2009. 

Amortization of Intangible Assets

Amortization expense ................................
As a percentage of net revenues..................

$ 

Fiscal Year Ended June 30,
(Dollars in thousands)
2009
871
2.4%

$ 

$ 

2008
490
     1.2%

2010
627
1.6%

FY2010 vs. 2009. The decrease in amortization expenses in fiscal 2010, compared to fiscal 2009, of $244,000, reflects 

lower costs as prior year capitalized projects became fully amortized, and the impairment of one project in fiscal 2009.

FY2009 vs. 2008. The increase in the amortization expense of $381,000 in fiscal 2009, compared to fiscal 2008, was 

primarily attributable to the amortization of capitalized software costs, for which amortization commences as development 
projects are completed. In addition, we also incurred amortization costs in connection with the intangible assets that we had 
acquired in business acquisitions that were consummated during fiscal 2006 through the first quarter of fiscal 2007. Capitalized 
software costs and acquired intangible assets are being amortized over their estimated useful lives as described in note 2 to our 
Consolidated Financial Statements included in Item 8 of this Report. 

Stock-Based Compensation Expense

We recognized stock-based compensation expense, arising from the grant of restricted stock and stock option awards, 
of $968,000, $759,000 and $1,179,000 during fiscal 2010, 2009 and 2008, respectively. Stock-based compensation expense is 
recorded as part of (i) costs of sales, in the case of stock awards granted to employees whose costs are classified as cost of revenues; 
(ii) selling and marketing expenses, in the case of stock awards granted to marketing and sales personnel; and (iii) general and 
administrative expenses, in the case of stock awards granted to directors, executive and financial management and administrative 
personnel, as follows (dollars in thousands):

Included In:
Cost of revenues ........................................
Selling and marketing expenses .................
General and administrative expenses .........

2010

$ 

-
            -
968
$              968

Fiscal Year Ended June 30,
2009

$             294
             -
465
$             759

2008

$             293
(7)
893
1,179

$ 

38

39

The increase in stock-based compensation expense in fiscal 2010 was due primarily to the recognition of $461,000 of 

stock-based expense for the performance-based component of the restricted stock awarded to the Company’s executive officers in 
fiscal 2010, partially offset by reduced stock-based compensation for stock options and awards that became fully vested in 2009. 
See “Critical Accounting Policies and Estimates ─ Stock-Based Compensation Expense” above in this Item 7 of this Report. 

There were no new options granted in fiscal 2010. When applicable, we calculate stock-based compensation by 

estimating the fair value of stock options as of their respective grant dates using the Black-Scholes option valuation model and 
various assumptions that are described in note 13 to our Consolidated Financial Statements included in Item 8 of this Report and 
recognize such costs on a straight-line basis over the vesting period of the options.

A total of $459,000 of compensation expense related to unvested stock-based compensation awards remained 

unrecognized as of June 30, 2010 and will be recognized as compensation expense as follows:

Year Ending June 30,

2011
2012
Total

$ 

$ 

360,000
99,000
459,000

These amounts, which are non-cash expenses, do not include the cost of any additional stock-based compensation 

awards that may be granted in future periods nor, as mentioned above, any changes that might occur in the Company’s forfeiture 
percentage (see note 18 to our consolidated financial statements included in Item 8 of this Report).

Interest Income, Net

Interest income is generated on cash balances that we have invested, primarily in highly liquid money market accounts 

and funds, short-term bank certificates of deposit and commercial paper instruments and tax-free funds. Such interest income 
does not include the interest that we generate on loans that we have made pursuant to our dealer-financing program, which are 
included in net revenues. The following table compares the interest income we earned in the fiscal years ended June 30, 2010, 
2009 and 2008 (in thousands):

Interest income, net ...........................................................
Percent of net revenue .......................................................

$ 

Fiscal Year Ended June 30,
2009

$ 

$ 

284
0.8%

2010
89
0.2%

2008
1,138

2.9%

2010 vs. 2009. Interest income, net was $89,000 in fiscal 2010, compared with $284,000 in fiscal 2009. That decrease 

was primarily attributable to (i) a shift, during fiscal 2009, of our cash and cash equivalent balances into money-market 
investments; (ii) a decrease in our average cash balances in the fiscal 2010, compared to 2009, due to the use of a portion of our 
available cash to fund the buyback of common stock in our “Dutch Auction” tender offer and the payment of increased dividends 
to stockholders in fiscal 2010; (iii) cash used in the operating activities of our discontinued operations; and (iv) lower prevailing 
interest rates as a result of actions taken by the Federal Reserve Board.

2009 and 2008. Interest income, net, was $284,000 in fiscal 2009, compared with $1,138,000 in fiscal 2008. That 

decrease was primarily attributable to (i) a shift of our cash and cash equivalent balances into lower yielding government 
guaranteed money market funds; (ii) a decrease in our average cash balances in fiscal 2009, compared to fiscal 2008, due to the 
use of a portion of our available cash to fund quarterly dividends, share repurchases, capital expenditures, and the losses incurred 
by our discontinued operations; and (iii) a decrease in interest rates earned on our cash and cash equivalent balances in fiscal 2009, 
compared to fiscal 2008, due to reductions in prevailing market rates of interest. 

40

41

 
 
Provision for Income Taxes

(Benefit) provision for income taxes ..........................................

$ 

Fiscal Year Ended June 30,
(Dollars in thousands)
2009

$ 

1,183

$ 

2010
(8,330)

2008
2,155

The income tax benefit of $8,330,000 in fiscal 2010, primarily reflects the release of valuation allowances, as a result of 

improved operating results for the year and management’s assessment that it is more likely than not that the Company will realize 
substantially all of its deferred tax assets at June 30, 2010. See “Critical Accounting Policies and Estimates — Income Tax, Deferred 
Tax Assets and Valuation Allowances.”

The income tax provision for fiscal 2009 reflects valuation allowances that we established against the Company’s deferred 

tax assets due to uncertainties with respect to the realization of the tax benefits comprising those assets, net of a tax benefit of 
$96,000, related to the reversal of certain tax exposures for uncertain state tax positions that had been resolved. 

The income tax provision recorded in fiscal 2008 reflects tax at the effective rate for fiscal 2008 and a valuation 
allowance for California Enterprise Zone Tax Credits, due to our determination that it had become more likely than not that we 
would be unable to recover, in full, the income tax benefits comprising our deferred tax assets in the fourth quarter of fiscal 2008.

Discontinued Operations

Loss from discontinued operations, net of losses 

on sales of discontinued businesses (net of income taxes) ...........

Fiscal Year Ended June 30,
(Dollars in thousands)

2009

2008

2007

$ 

107

$ 

18,126

$ 

15,927

The loss from discontinued operations in fiscal year 2010 primarily reflects accretion expenses (net of income taxes) 
associated with the Company’s ongoing obligations for the spaces formerly occupied by our discontinued jewelry businesses. 
In the second quarter of fiscal 2010, the Company increased its loss accruals for those leases by $405,000. In May 2010, the 
Company entered into two agreements to reduce its lease obligations, whereby one of the leases was sublet to a third party, and 
the second facility was returned to the landlord, and the lease terminated with only a financial obligation remaining. As a result, 
the Company released approximately $500,000 of its loss accruals for these leases in the fourth quarter of 2010. See “Critical 
Accounting Policies and Estimates — Accrual for Losses on Facility Leases.”

The loss from discontinued operations for fiscal 2009, primarily reflects (i) losses of $5,219,000 that we recognized 

on the discontinuance and exit from our jewelry authentication and grading businesses in fiscal 2009; (ii) impairment losses of 
$7,695,000 recognized at December 31, 2008 to the carrying values of long lived assets and goodwill of those jewelry businesses; 
and (iii) losses of $5,212,000 incurred from the ongoing operations of our discontinued businesses from July 1, 2009 through 
the date of their discontinuance, which was March 2, 2009. No income tax benefits were recognized in connection with the 
recognition of those losses in fiscal 2009, due to uncertainty as to the realization of our deferred tax assets in future periods. See 
“Critical Accounting Policies and Estimates — Long-Lived Assets Other Than Goodwill — Goodwill and Income Taxes and Deferred 
Tax Assets” above.

The losses from discontinued operations for fiscal 2008, consist of (i) losses of $7,867,000 from the operations of our 

discontinued businesses, including our jewelry authentication and grading businesses, incurred in the year ended June 30, 2008, 
and (ii) impairment losses of $11,233,000, recognized in fiscal 2008, to the carrying value of long-lived assets and goodwill of our 
jewelry businesses, partially offset by related income tax benefits recognized in fiscal 2008. 

Quarterly Results of Operations and Seasonality

The following tables present unaudited selected quarterly financial data for each of the eight quarters beginning 

September 30, 2008 and ending on June 30, 2010. The information has been derived from our unaudited quarterly financial 
statements, which have been prepared by us on a basis consistent with our audited Consolidated Financial Statements appearing 
elsewhere in this Form 10-K. The consolidated financial information set forth below includes all adjustments (consisting of 
normal adjustments and accruals) that management considers necessary for a fair presentation of the unaudited quarterly results 

40

41

 
 
 
when read in conjunction with the Consolidated Financial Statements and the notes thereto appearing elsewhere in this  
Form 10-K. These quarterly operating results are not necessarily indicative of results that may be expected for any subsequent 
fiscal periods. 

Generally, the revenues generated by our collectibles grading and authentication businesses are lower during our second 
quarter, which ends on December 31, than in other quarterly periods, because collectibles commerce generally decreases during 
the holiday season. 

Our collectibles trade show business, which we acquired in July 2006, has added to the variability in our quarter-to-

quarter operating results, as its revenues vary based on the timing of the collectibles trade shows it conducts. As a general matter, 
the revenues of this business are significantly higher in the first, third and fourth quarters of our fiscal years, compared to the 
second quarter, because the Long Beach Collectibles Shows (the larger of the two trade shows that it conducts) take place during 
the first, third and fourth quarters, while the smaller Santa Clara Collectibles Shows take place in the second and fourth quarters 
of the year. 

Quarterly Results of Operations

Statement of Operations Data:
Net revenues
Cost of revenues
Gross profit
Operating Expenses:
SG&A expenses
Impairment of other intangible assets
Amortization of intangible assets
Operating income (loss)
Interest and other income, net
Income (loss) before income taxes
Provision (benefit) for income taxes(1)
Income (loss) from continuing operations
Income (loss) from discontinued operations,   
    net of loss on sales of discontinued  
    businesses (net of income taxes)(2)

Net income (loss) 

Net income (loss) per basic share:
  From continuing operations

From discontinued operations, 
  net of loss on sales  

of discontinued businesses 
(net of income taxes)

  Net income (loss)
Net income (loss) per diluted share:
  From continuing operations 

From discontinued operations,  

net of loss on sales  
of discontinued businesses 
(net of income taxes)

Net income (loss)

Weighted average shares outstanding
Basic
Diluted

Quarter Ended
(In thousands, except per share data)

Sept. 30, 
2008

Dec. 31, 
2008

Mar. 31, 
2009

June 30, 
2009

Sept. 30, 
2009

Dec. 31, 
2009

Mar. 31, 
2010

June 30, 
2010

$  9,043
4,126
4,917

$  7,802
4,027
3,775

$  9,315
4,111
5,204

$  9,754
4,121
5,633

$  9,298
3,739
5,559

$ 8,883
3,633
5,250

$ 10,790
4,204
6,586

$  10,792
4,018
6,774

4,416
        -
168
333
136
469
          -
469

3,995
        -
199
(419)
77
(342)
1,210
(1,552)

4,007
        -
253
944
56
1,000
109
891

3,503
649
251
1,230
29
1,259
(136)
1,395

3,581
         -
182
1,796
40
1,836
127
1,709

3,604
         -
181
1,465
12
1,477
(202)
1,679

3,908
         -
143
2,535
35
2,570
129
2,441

4,093
         -
121
2,560
32
2,592
(8,384)
10,976

(1,766)
$ (1,297)

(9,373)
$ (10,925)

(5,679)
$  (4,788)

(1,308)
87

$ 

(53)
$  1,656

(508)
$ 1,171

(68)
$  2,373

522
$  11,498

$  0.05

$ 

(0.17)

$ 

0.10

$ 

0.15

$  0.23

$  0.23

$  0.33

$ 

1.48

(0.19)

(1.03)

(0.63)

(0.14)

(0.01)

(0.07)

(0.01)

$  (0.14)

$ 

(1.20)

$ 

(0.53)

$ 

0.01

$  0.22

$  0.16

$  0.32

$ 

0.07

1.55

$  0.05

$ 

(0.17)

$ 

0.10

$ 

0.15

$  0.22

$  0.22

$  0.32

$ 

1.43

(0.19)

(1.03)

(0.63)

(0.14)

    -

(0.07)

(0.01)

$  (0.14)

$ 

(1.20)

$ 

(0.53)

$ 

0.01

$  0.22

$  0.15

$  0.31

$ 

9,146
9,186

9,079
9,079

9,083
9,108

9,102
9,140

7,551
7,629

7,404
7,555

7,420
7,676

0.07

1.50

7,429
7,689

(1) 

(2) 

The income tax benefit in the fourth quarter of fiscal 2010 related to the release of valuation allowances. See “Critical Accounting Policies 
and Estimates — Income Tax, Deferred Tax Assets and Valuation Allowances.”
The income from discontinued operations in the fourth quarter of fiscal 2010 related to agreements reached in the fourth quarter to 
reduce the Company’s obligations under the New York leases. See “Critical Accounting Policies and Estimates — Accruals for Losses on 
Facility Leases.”

42

43

 
 
 
 
Sept. 30, 
2008

Dec. 31, 
2008

Mar. 31, 
2009

June 30, 
2009

Sept. 30, 
2009

Dec. 31, 
2009

Mar. 31, 
2010

June 30, 
2010

Quarter Ended 
(In thousands)

328
344
7
679

291
340
7
638

405
314
6
725

432
342
6
780

359
334
5
698

400
301
5
706

480
318
5
803

469
334
4
807

Selected Operating Data:
Units authenticated or graded
  Coins
  Trading cards and autographs

Stamps

Total

Liquidity and Capital Resources

Cash and Cash Equivalent Balances. At June 30, 2010, we had cash and cash equivalents of approximately $20,321,000, as 

compared to cash and cash equivalents of $23,870,000 at June 30, 2009 and $23,345,000 at June 30, 2008. 

Historically, we have been able to rely on internally generated funds, rather than borrowings, as our primary source of 

funds to support our continuing grading operations, because many of our authentication and grading customers prepay our fees at 
the time they submit their collectibles to us for authentication and grading. Additionally, in 2005 we completed a public offering 
of 3,450,000 of our shares of common stock, of which the net cash proceeds to the Company totaled approximately $35,657,000. 
We have used those proceeds primarily to fund business acquisitions, cash dividends and share repurchases and the expansion of 
our jewelry businesses, which we discontinued in fiscal 2009.

During fiscal 2010, we used approximately $8,750,000 (excluding expenses) to purchase a total of 1,749,828 of our shares 

of common stock in a “Dutch Auction” tender offer and approximately $5,943,000 to pay cash dividends to our stockholders.

Cash Flows. 

Cash Flows from Continuing Operations. During the fiscal years ended June 30, 2010, 2009 and, 2008, our operating 
activities from continuing operations generated cash of $10,529,000, $5,806,000 and $531,000, respectively, primarily reflecting 
income from continuing operations, as adjusted for non-cash expenses (including impairment losses), and, to a lesser extent, 
changes in current assets and current liabilities, due to the timing of activities during those periods. In addition, changes in 
deferred tax balances and the timing of income taxes receivables and payables impact our cash flows from continuing operating 
activities, although the level of such tax balances can be affected by the activities of our discontinued operations, because all tax 
balances (whether as a result of continuing or discontinued operations) are accounted for as part of continuing operations. 

Cash Flows of Discontinued Operations. Discontinued operations used cash of $1,303,000, $6,568,000 and $4,034,000 

in the fiscal years ended June 30, 2010, 2009 and 2008, respectively. In 2010, cash used in discontinued operations related 
primarily to the payment of ongoing obligations for the New York lease commitments and severance and other payments. In 
2009, cash used in discontinued operations consisted of $18,126,000 of losses arising from the discontinuance of the jewelry 
authentication and grading businesses, adjusted for (i) a non-cash impairment loss of $7,695,000; (ii) the $4,000,000 long-term 
operating lease accrual, discussed above, for the office facilities that had been occupied by those businesses prior to their closure; 
and (iii) non-cash expenses and losses on disposal of assets of our discontinued businesses recognized in fiscal 2009. Cash used by 
our discontinued operations declined significantly in fiscal 2010, primarily because substantially all of the costs of discontinuing 
and exiting the jewelry businesses were paid in fiscal 2009. However, there will continue to be cash obligations, consisting 
primarily of rents and related costs, payable with respect to the two office facilities in New York City that had formerly been 
occupied by our discontinued jewelry businesses. See “Outstanding Financial Obligations — Discontinued Operations” below.

In fiscal 2008, cash used in discontinued operations consisted of the operating losses incurred by our jewelry 
authentication and grading businesses and our other discontinued businesses, capital expenditures incurred in support of those 
businesses and a non-cash impairment loss of $11,233,000 that was recognized in the fourth quarter of fiscal 2008. 

42

43

 
 
 
Cash from or Used in Investing Activities. In fiscal 2010, cash flows provided by investing activities were $1,960,000 

and were mainly comprised of the collections of $2,355,000 of customer notes receivable, offset by capital expenditures of 
$479,000. At June 30,2010, substantially all customer notes receivable balances have been collected. In fiscal 2009, investing 
activities generated net cash of $3,700,000, comprised, primarily of (i) $3,285,000 of net cash generated from collections of 
notes evidencing loans that we had made to collectibles dealers as part of our CFC dealer financing program, as we wound down 
that program by discontinuing new loans in the second half of the year; and (ii) $796,000 of cash generated from collection 
of receivables from discontinued operations and proceeds from the sales of net assets of those operations, partially offset by 
capitalized software costs of $261,000, which declined significantly as compared to fiscal 2008 and 2007 because we completed 
our software development projects in 2009. By comparison, in fiscal 2008 investing activities used cash of $5,054,000, consisting 
primarily of net cash of $3,106,000 to fund dealer loans and $1,220,000 to fund capitalized software costs. 

Cash Used in Financing Activities. In the fiscal years ended June 30, 2010, 2009 and 2008, financing activities used 

net cash of $14,735,000, $2,413,000 and $10,484,000, respectively, primarily to pay cash dividends and repurchases of shares of 
our common stock pursuant to a buyback program adopted by our Board of Directors. In 2010, the Company purchased shares 
pursuant to a “Dutch Auction” tender officer for $8,910,000; whereas, in 2009 and 2008, respectively, we bought shares for 
$484,000 and $2,209,000. Dividends paid were $5,943,000, $2,090,000 and $8,517,000 for the fiscal years ended June 2010, 
2009 and 2008, respectively. The decline in cash used in financing activities in fiscal 2009, as compared to fiscal 2010 and 2008, 
was primarily due to a decision by our Board of Directors to suspend the payment of cash dividends and the repurchase of shares 
in fiscal 2009 in order to preserve cash to fund the Company’s jewelry businesses and support our continuing operations in 
anticipation of the adverse impact of the economic recession and credit crisis on our cash flows. In the second quarter of 2010, the 
Board of Directors resumed the payment of cash dividends.

Outstanding Financial Obligations

Continuing Operations. 

In December 2008, we extended the term of our operating lease for our corporate headquarters to March 2019. That 
extension, which became effective in February 2009, provided for (i) a reduction in the square footage leased by the Company; 
(ii) a reduction in the base rental rate per square foot for the first four years of the term of the extended lease; and (iii) a 
contribution by the landlord of up to $200,000 toward tenant improvements. In accordance with GAAP, we recognize the rent 
expense under this lease on a straight-line basis over the rental period. At June 30, 2010, we did not have any other material 
financial obligations in connection with our continuing operations.

The following table sets forth the amounts of our financial obligations, consisting primarily of rent expense, and sublease 

income, under operating leases for our continuing operations, in each of the years indicated below (in thousands): 

Fiscal Year
2011...............................................................
2012...............................................................
2013...............................................................
2014...............................................................
2015...............................................................
Thereafter ......................................................

Net 
Amount

1,232
1,256
1,166
1,104
1,078
4,242
10,078

$ 

Sublease 
Income
42
43
45
46
47
191
$         414

44

45

Discontinued Operations

At June 30, 2010, we had the following remaining financial obligations for two leased facilities in New York City, that 

had been occupied by our discontinued jewelry authentication and grading businesses, over the remaining duration of those 
leases, which will expire in December 31, 2015 and 2017. In the fourth quarter of 2010, we subleased one of the facilities, and we 
returned the second facility to the landlord in exchange for a reduction in our gross remaining rental obligations for that facility, 
although we continue to have a continuing financial obligation for that facility (in thousands):

Fiscal Year
2011..............................................................................................
2012..............................................................................................
2013..............................................................................................
2014..............................................................................................
2015..............................................................................................
Thereafter .....................................................................................

Less: Estimated fair value of minimum lease payments accrued

Amount

475
501
540
566
599
1,251
3,932
(3,340)
592

$ 

$ 

$ 

The cash payment obligations under these two leases are to be paid in accordance with the schedule above. 

We will re-evaluate these estimates and update this loss accrual, as necessary, to take account of any changes that 

might occur in those remaining obligations. See “Critical Accounting Policies and Estimates — Accrual for Losses on Facility 
Leases” above.

With the exception of these lease obligations for continuing and discontinued operations, we do not have any material 

financial obligations, such as long-term debt or capital lease or purchase obligations.

Dividends. During fiscal 2008 and through the first quarter of fiscal 2009, we paid quarterly cash dividends of $0.23 per 

common share for an expected annual cash dividend to stockholders of $0.91 per common share. As a result, we paid dividends 
totaling $8,517,000 in fiscal 2008 and $2,090,000 in fiscal 2009, respectively.

On September 26, 2008, the Board of Directors determined that, due to adverse market and economic conditions, 
including the liquidity crisis in the United States, the prudent course of action would be, and the Board of Directors voted, 
to suspend the future payment of cash dividends in order to preserve the Company’s cash resources to support the continued 
implementation of the Company’s strategic plan and the growth of its business. At the same time, the Board of Directors approved 
a one time 10% stock dividend on the Company’s outstanding shares. In the second quarter of fiscal 2010, the Board of Directors 
approved the resumption of the payment of dividends at $0.25 per share per quarter. In the fourth quarter of fiscal 2010, the 
dividend was increased to $0.30 per share per quarter. 

Share Buyback Program. In December 2005, our Board of Directors approved a stock buyback program that authorized 

up to $10,000,000 of stock repurchases in open market or privately negotiated transactions, in accordance with applicable 
Securities Exchange Commission (“SEC”) rules, when opportunities to make such repurchases, at attractive prices, become 
available. During the fiscal years ended June 30, 2009 and 2008, we repurchased a total of 120,000 and 232,152 shares, 
respectively, of our common stock under this program for aggregate purchase prices of approximately $484,000 and $2,198,000, 
respectively (excluding transaction costs). We continue to have a total of $3.7 million available for share purchases under the share 
buyback program. 

Future Uses and Sources of Cash. We plan to use our cash resources, consisting of available cash and cash equivalent 
balances, together with internally generated cash flows, to (i) introduce new collectibles related services for our customers; (ii) fund 
working capital requirements; (iii) fund obligations associated with our discontinued businesses; and (iv) fund the payment of 
dividends and for other general corporate purposes. In addition, because we expect that our continuing operations will generate 
positive cash flow in the future, we plan to consider other uses for our available cash that we believe will enhance stockholder 
value, which could include the resumption of cash dividends or additional buybacks of shares. 

44

45

Although we have no current plans to do so, we also may seek borrowings and we may issue additional shares of our 
stock to finance the growth of our collectibles businesses. However, due to the economic recession and the credit crisis in the 
United States, there is no assurance that we would be able to obtain such borrowings or generate additional capital on terms 
acceptable to us, if at all.

Recent Accounting Pronouncements

Effective July 1, 2009, the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification 

(“ASC”) became the single official source of authoritative, nongovernmental U.S. GAAP. The historical U.S. GAAP hierarchy 
was eliminated and the ASC became the only level of authoritative U.S. GAAP, other than guidance issued by the SEC. The 
Company’s accounting policies were not affected by the conversion to the ASC. However, references to specific accounting 
standards in the notes to our consolidated financial statements have been changed. 

Effective July 1, 2009, the Company adopted the provisions of a FASB pronouncement issued in December 2007 

regarding business combinations and consolidation. The pronouncement requires that the acquisition method of accounting be 
applied to a broader set of business combinations, amends the definition of a business combination, provides a definition of a 
business, requires an acquirer to recognize an acquired business at its fair value at the acquisition date and requires the assets and 
liabilities assumed in a business combination to be measured and recognized at their fair values as of the acquisition date (with 
limited exceptions). The adoption of this pronouncement did not have a material effect on the Company’s consolidated financial 
statements currently, but its effects will depend on the nature of future business combinations completed by the Company, if any. 

Effective July 1, 2009, the Company adopted the provisions of a FASB pronouncement issued in April 2009 regarding 

assets and liabilities assumed in a business combination that arise from contingencies. The pronouncement requires that assets 
and liabilities assumed in a business combination that arise from contingencies be recognized at fair value if fair value can be 
reasonably estimated. If the fair value cannot be reasonably estimated the asset or liability would generally be recognized in 
accordance with accounting for contingencies. The pronouncement also removed the subsequent accounting guidance for assets 
and liabilities arising from contingencies and eliminated the requirement to disclose an estimate of the range of possible outcomes 
or recognized contingencies at the acquisition date. The adoption of this pronouncement did not have a material effect on the 
Company’s consolidated financial statements currently, but its effects will depend on the nature of future business combinations 
completed by the Company, if any.

Effective July 1, 2009, the Company adopted the provisions of a FASB pronouncement issued in June 2009 regarding 

amendments to existing guidance on variable interest entities. The pronouncement eliminated the quantitative approach 
previously required for determining the primary beneficiary of a variable interest entity and requires ongoing qualitative 
assessments of whether an enterprise is the primary beneficiary of a variable interest entity. The adoption of this pronouncement 
did not have a material effect on the Company’s consolidated financial statements.

Effective July 1, 2009, the Company adopted the provisions of a FASB pronouncement issued in June 2009 regarding 

the amendments to existing guidance on the transfer of financial assets. The pronouncement removed the exemption from 
consolidation for Qualifying Special Purpose Entities (QSPE’s). The guidance also limited the circumstances in which a financial 
asset, or portion of a financial asset should be derecognized when the transferor has not transferred the entire original financial 
asset to an entity that is not consolidated with the transferor in the financial statements being presented and/or when the 
transferor has continuing involvement with the transferred financial asset. The adoption of this pronouncement did not have a 
material effect on the Company’s consolidated financial statements.

In October 2009, the FASB issued amended revenue recognition guidance for arrangements with multiple deliverables. 

The new guidance eliminates the residual method of revenue recognition and allows the use of management’s best estimate 
of selling price for individual elements of an arrangement when vendor specific objective evidence (VSOE), vendor objective 
evidence (VOE) or third-party evidence (TPE) is unavailable. For the Company, this guidance is effective for all new or materially 
modified arrangements entered into on or after January 1, 2011 with earlier application permitted as of the beginning of a fiscal 
year. Full retrospective application of the new guidance is optional. Management does not expect the adoption of this guidance 
will have a material impact on the Consolidated Financial Statements. 

46

47

In January 2010, the FASB issued amended fair value disclosure guidance. The new guidance requires disclosure of 

transfers in and out of Levels 1 and 2 fair value measurements including a description of the reasons for the transfer where 
significant and disclosure of activity in Level 3 fair value measurements, including information on a gross basis regarding 
purchases, sales, issuances and settlements. Amendments to existing guidance were also made regarding classes of assets and 
liabilities and disclosures about inputs and valuation techniques used to measure fair value. The Company will adopt this 
guidance on July 1, 2011. Management does not expect the adoption of these standards to have any material impact on the 
Consolidated Financial Statements. 

In February 2010, the FASB issued amended guidance on subsequent events disclosure requirements for SEC filers. 

Under the new guidance, an SEC filer is presumed to have completed a review of subsequent events up to the date of filing 
its financial statements and is not required to disclose the date through which subsequent events have been evaluated. The 
amendment is effective for the Company for the annual period ended June 30, 2010. The adoption of this guidance did not 
have a material effect on the Company’s consolidated financial statements. 

ITEM 7A. 

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risk represents the risk of loss that may impact our financial position, results of operations or cash flows due to 
adverse changes in financial market prices, including interest rate risk, foreign currency exchange rate risk, commodity price risk 
and other relevant market rate or price risks.

Due to the cash and cash equivalent balances that we maintain, we are exposed to risk of changes in short-term interest 

rates. At June 30, 2009, we had approximately $20,321,000 in cash and cash equivalents, primarily invested in money market 
accounts. Reductions in short-term interest rates could result in reductions in the amount of income we are able to generate on 
available cash. However, any adverse impact on our operating results of reductions in interest rates is not expected to be material.

We do not engage in any activities that would expose us to foreign currency exchange rate risk or commodity price risks.

46

47

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Index to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm .........................................................................................................

Consolidated Balance Sheets at June 30, 2010 and 2009 .............................................................................................................

Consolidated Statements of Operations for the Years Ended June 30, 2010, 2009 and 2008 .......................................................

Consolidated Statements of Stockholders’ Equity for the Years Ended June 30, 2010, 2009 and 2008 ........................................

Consolidated Statements of Cash Flows for the Years Ended June 30, 2010, 2009 and 2008 .......................................................

Notes to Consolidated Financial Statements ................................................................................................................................

Schedule II – Valuation and Qualifying Accounts .......................................................................................................................

Page

49

50

51

52

53

55

80

48

49

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Collectors Universe, Inc. and Subsidiaries

We have audited the accompanying consolidated balance sheets of Collectors Universe, Inc. and subsidiaries (the Company) as 
of June 30, 2010 and 2009, and the related consolidated statements of operations, stockholders’ equity, and cash flows for each 
of the three years in the period ended June 30, 2010. Our audits of the basic financial statements included the financial statement 
schedule listed in the index appearing under Item 15(a)(2). These financial statements and financial statement schedule are the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements and 
financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal 
control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for 
designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also 
includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the 
accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement 
presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position 
of Collectors Universe, Inc. and subsidiaries as of June 30, 2010 and 2009, and the results of their operations and their cash flows 
for each of the three years in the period ended June 30, 2010 in conformity with accounting principles generally accepted in the 
United States of America. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic 
financial statements taken as a whole, presents fairly, in all material respects, the information set forth therein.

/s/ GRANT THORNTON LLP

Irvine, California
September 8, 2010

48

49

 
 
 
COLLECTORS UNIVERSE, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except per share data)

ASSETS
Current assets:
  Cash and cash equivalents
  Accounts receivable, net of allowance of $75 in 2010 and $63 in 2009
  Refundable income taxes

Inventories, net

  Prepaid expenses and other current assets
  Customer notes receivable, net of allowance of $16 in 2010 and $31 in 2009
  Net deferred income tax asset
  Notes receivable from sale of net assets of discontinued operations
  Current assets of discontinued operations

Total current assets

Property and equipment, net
Goodwill
Intangible assets, net
Net deferred income tax asset
Notes receivable from sale of net assets of discontinued operations, less current portion
Other assets
Non-current assets of discontinued operations

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
  Accounts payable
  Accrued liabilities
  Accrued compensation and benefits

Income taxes payable

  Net deferred income tax liability
  Deferred revenue
  Current liabilities of discontinued operations

Total current liabilities

Deferred rent
Net deferred income tax liability
Non-current liabilities of discontinued operations
Commitments and contingencies (note 15)

Stockholders’ equity:

  Preferred stock, $.001 par value; 3,000 shares authorized; no shares issued or outstanding
  Common stock, $.001 par value; 20,000 shares authorized; shares outstanding: 

    7,693 in 2010 and 9,158 in 2009

  Additional paid-in capital
  Accumulated deficit

Total stockholders’ equity

June 30,

2010

2009

$  20,321
1,246
335
708
919
            -
4,365
96
52
28,042

1,145
2,826
2,184
3,807
170
330
182
$  38,686

$ 

1,434
1,495
1,804
197
            -
1,926
923
7,779

321
            -
2,974

$  23,870
1,252
            -
497
868
2,340
            -
212
102
29,141

1,174
2,626
2,776
            -
300
74
182
$  36,273

$ 

1,051
1,344
1,341
252
60
1,883
1,827
7,758

220
208
3,308

            -

            -

8
68,134
(40,530)
27,612
$  38,686

9
75,957
(51,187)
24,779
$  36,273

The accompanying notes are an integral part of these consolidated financial statements.

50

51

 
 
 
 
 
 
COLLECTORS UNIVERSE, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)

Net revenues:
  Grading, authentication and related services
Cost of revenues:
  Cost of grading, authentication and related services
Gross profit
Operating expenses:

Selling and marketing expenses
  General and administrative expenses
Impairment loss on intangible assets
Amortization of intangible assets

   Total operating expenses
Operating income
Interest income, net
Other income, net
Income before (benefit) provision for income taxes
(Benefit) provision for income taxes
Income from continuing operations
Loss from discontinued operations, net of loss on sales of

discontinued businesses (net of income taxes) 

Net income (loss)

Net income (loss) per basic share:

Income from continuing operations 

  Loss from discontinued operations, net of loss on sales of 

     discontinued businesses (net of income taxes)

  Net income (loss)

Net income (loss) per diluted share:

Income from continuing operations

  Loss from discontinued operations, net of loss on sales of 

      discontinued businesses (net of income taxes)

  Net income (loss)
Weighted average shares outstanding:
  Basic
  Diluted
Dividends declared per common share

Year Ended June 30,
2009

2010

2008

$  39,763

$  35,914

$  39,505

15,594
24,169

5,068
10,118
           -
627
15,813
8,356
89
30
8,475
(8,330)
16,805

16,385
19,529

4,306
11,615
649
871
17,441
2,088
284
14
2,386
1,183
1,203

19,779
19,726

5,137
12,793
           -
490
18,420
1,306
1,138
6
2,450
2,155
295

(107)

(18,126)

(15,927)

$  16,698

$  (16,923)

$  (15,632)

$ 

$ 

$ 

$ 

$ 

2.26

(0.02)

2.24

2.20

(0.01)

2.19

7,451
7,637
0.80

$ 

$ 

$ 

$ 

$ 

0.13

(1.99)

(1.86)

0.13

(1.98)

(1.85)

9,103
9,135
0.23

$ 

$ 

$ 

$ 

$ 

0.03

(1.71)

(1.68)

0.03

(1.69)

(1.66)

9,295
9,419
0.91

The accompanying notes are an integral part of these consolidated financial statements.

50

51

 
 
 
 
 
 
 
 
COLLECTORS UNIVERSE, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in thousands)

Balance at June 30, 2007
Cumulative effects of adoption of FIN 48 (see note 9)
Exercise of stock options
Stock-based compensation –  options 
Stock-based compensation – restricted stock 
Shares repurchased and cancelled under the Stock Repurchase Plan
Net loss
Dividends paid 
Balance at June 30, 2008
10% stock dividend issued November 2008
Shares sold to directors
Stock-based compensation – options
1999 supplier stock options expired in 2009
Stock-based compensation – restricted stock 
Shares repurchased and cancelled under the Stock Repurchase Plan
Net loss
Dividends paid 
Balance at June 30, 2009
Exercise of stock options
Stock-based compensation – options 
Stock-based compensation – restricted stock 
Shares purchased and cancelled under the Dutch Auction Tender Offer
Net income
Dividends paid and accrued
Balance at June 30, 2010

Common Stock

Shares
8,496
         -
76
         -
21
(232)
         -
         -
8,361
828
40
         -
         -
49
(120)
         -
         -
9,158
10
         -
275
(1,750)
         -
         -
7,693

Amount
9
$ 
            -
            -
            -
            -
(1)
            -
            -
 8
 1
            -
            -
            -
            -
            -
            -
            -
 9
            -
            -
            -
(1)
            -
            -
8
$ 

Additional 
Paid-in
Capital
$  76,737
-
242
873
352
(2,208)
              -
              -
75,996
(1)
161
524
(495)
256
(484)
              -
              -
75,957
118
27
941
(8,909)
              -
              -
$  68,134

$ 

Accumulated 
Deficit
(7,855)
(170)
-
-
-
-
(15,632)
(8,517)
(32,174)
-
-
-
-
-
-
(16,923)
(2,090)
(51,187)
-
-
-
-
16,698
(6,041)
$  (40,530)

Total
$  68,891
(170)
242
873
352
(2,209)
(15,632)
(8,517)
  43,830
 -

161
524
(495)
256
(484)
(16,923)
(2,090)
  24,779
118
27
941
(8,910)
16,698
(6,041)
$  27,612

The accompanying notes are an integral part of these consolidated financial statements.

52

53

 
 
 
 
 
COLLECTORS UNIVERSE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)
  Adjustments to reconcile net income (loss) to net cash provided

  by (used in) operating activities:
  Loss from discontinued operations
  Depreciation and amortization expense
  Stock-based compensation expense

Impairment losses on long-lived assets

  Provision for bad debts
  Provision for inventory write-down

(Gain) loss on sale of property and equipment 

  Gain on customer notes

Interest on note receivables

  Provision for deferred income taxes
  Changes in operating assets and liabilities:

  Accounts receivable

Inventories

  Prepaid expenses and other
  Refundable income taxes
  Other assets
  Accounts payable and accrued liabilities
  Accrued compensation and benefits

Income taxes payable

  Deferred revenue
  Deferred rent

  Net cash provided by operating activities of continuing operations

Net cash used in operating activities of discontinued operations
Net cash provided by (used in) operating activities

CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds from sale of property and equipment
  Capital expenditures
  Expos purchase price adjustment
  Advances on customer notes receivable 
  Proceeds from collection of customer notes receivable
  Capitalized software
  Cash received from sale of net assets of discontinued operations

      Net cash provided by (used in) investing activities

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from sale of common stock
  Proceeds from exercise of stock options
  Payments for retirement of common stock
  Dividends paid to common stockholders
      Net cash used in financing activities
Increase (decrease) in cash and cash equivalents
  Cash and cash equivalents at beginning of year
  Cash and cash equivalents at end of year

Year Ended June 30,
2009

2008

2010

$  16,698

$  (16,923)

$  (15,632)

107
991
968
             -
4
58
(12)
             -
(9)
(8,440)

37
(269)
(53)
(335)
(204)
436
463
(55)
43
101
10,529
(1,303)
9,226

104
(479)
(200)
-
2,355
(35)
215
1,960

18,126
1,401
759
649
42
176
2
(10)
(8)
1,168

(82)
288
(16)
575
60
(284)
72
(117)
(118)
46
5,806
(6,568)
(762)

3
(123)
              -
(2,446)
5,731
(261)
796
3,700

15,927
1,081
1,179
              -
27
23
(4)
              -
(9)
(1,136)

(101)
(576)
36
645
8
(154)
(600)
82
(170)
(95)
531
(4,034)
(3,503)

143
(960)
(3)
(7,829)
4,723
(1,220)
92
(5,054)

             -
118
(8,910)
(5,943)
(14,735)
(3,549)
23,870
$  20,321

161
              -
(484)
(2,090)
(2,413)
525
23,345
$  23,870

              -
242
(2,209)
(8,517)
(10,484)
(19,041)
42,386
$  23,345

52

53

The accompanying notes are an integral part of these consolidated financial statements.

 
 
 
 
 
 
 
 
 
 
 
 
COLLECTORS UNIVERSE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
(in thousands)

Year ended June 30,
2009

2010

2008

$ 
$ 

431
-

$ 
$ 

(488)
59

$ 
$ 

(651)
28

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Income taxes paid (refund), net
Interest paid

NON-CASH FINANCING ACTIVITY:
Supplier Warrants

During fiscal year 2009, approximately 165,000 warrants to acquire the Company’s 
stock that were issued in 1999 to suppliers with an exercise price of $18.18 expired 
unexercised. Prior to expiration of these warrants, the Company recognized a deferred 
income tax asset of approximately $495,000 that was written off on the dates of 
expiration and charged to additional paid-in capital on the Consolidated Balance Sheet  
at June 30, 2009.

The accompanying notes are an integral part of these consolidated financial statements.

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55

COLLECTORS UNIVERSE, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. 

Company Organization and Nature of Business

Organization

Collectors Universe, Inc. (“we,” “us,” the “Company,” “Management” or “Collectors Universe”) is a Delaware 

corporation that was organized on February 5, 1999 for the purpose of enabling Professional Coin Grading Service, Inc. 
(“PCGS”), the Company’s predecessor corporation, to acquire other businesses that, like PCGS, would provide services to the 
collectibles markets. On February 5, 1999, Collectors Universe issued 4,327,000 shares of common stock in exchange for all of 
the outstanding shares of PCGS. As a result of that exchange, the former stockholders of PCGS became stockholders of Collectors 
Universe, with each of them receiving a number of our shares based on his or her percentage ownership of the shares of PCGS. 
Prior to this exchange, Collectors Universe had no operating assets or liabilities and had not yet conducted any operations. The 
assets and liabilities acquired were recorded at the PCGS’ basis as the transaction represented a transfer of assets and liabilities 
between entities under common control.

In fiscal year 2005, we organized Collectors Finance Corporation (“CFC”) as a 100% subsidiary to engage in the 
business of making short-term loans to collectibles dealers pursuant to a dealer-financing program. Following the receipt in March 
2005 of a California Finance Lenders License, CFC began making short-term loans to established collectibles dealers. The loans 
are secured by the delivery of coins or other collectibles to us. This business was wound down in fiscal 2009 and 2010.

In fiscal years 2006 and 2007, the Company acquired the following businesses, the results of operations of which have 

been consolidated into the financial statements of the Company, either as continuing or discontinued operations, from their 
respective dates of acquisition:

Business

CoinFacts.com
Certified Coin Exchange
Gem Certification &  Appraisal Lab, LLC (“GCAL”)
Gemprint Corporation
Expos Unlimited LLC
American Gemological Laboratory (“AGL”)

Acquisition Date
July 14, 2005
September 2, 2005
November 8, 2005
December 22, 2005
July 1, 2006
August 18, 2006

Purchase Price
$0.5 million
$2.4 million
$3.3 million (i)
$8.6 million (i)
$2.7 million
$3.9 million (i)

(i) 

Businesses were discontinued in the third and fourth quarters of fiscal 2009. See Nature of Our Business below and note 3.

Nature of Our Business

We are engaged in the business of providing third-party authentication, grading and related services for rare and high-
value collectibles consisting of coins, trading cards, stamps, sports memorabilia and autographs. We authenticate and grade the 
quality of such collectibles for dealers, collectors and retail buyers and sellers of these collectibles. We also publish magazines that 
provide market prices and information for certain collectibles and high-value assets, that is accessible on our websites and sell 
advertising in those magazines and on those websites; own the CCE subscription business, which operates an online market for 
graded collectible coins for dealers who subscribe to this service; and promote, manage and operate collectibles trade shows.

During fiscal year 2009, the Board of Directors authorized the sale of (i) PCGS Currency grading business; (ii) the 
closure and sale of the jewelry grading businesses, consisting of GCAL and AGL; and (iii) the sale of the Gemprint business. 
These businesses, with the exception of the Gemprint business, were sold in fiscal 2009, and the results of operations, net 
operating assets and liabilities and related cash flows of those discontinued businesses already sold or held for sale have been 
classified as part of discontinued operations in the Consolidated Financial Statements for all periods shown (see note 3).

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55

 
 
 
2. 

Summary of Significant Accounting Policies

Basis of Presentation 

The accompanying consolidated financial statements have been prepared in accordance with accounting principles 

generally accepted in the United States of America (GAAP).

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of Collectors Universe, Inc. and its 
subsidiaries, all of which are 100% owned by the Company. At June 30, 2010, such operating subsidiaries were Collectors Finance 
Corporation (CFC), Certified Asset Exchange, Inc. (CAE) and Expos Unlimited, Inc. (Expos). All significant inter-company 
accounts and transactions have been eliminated in consolidation.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States 
of America requires management to make estimates and assumptions that can affect the reported amounts of assets and liabilities 
and disclosure of contingent assets and liabilities at the dates of the financial statements and the reported amounts of revenues and 
expenses during the reporting periods. Actual results from continuing operations could differ from results expected on the basis 
of those estimates, and such differences could be material to our future results of operations and financial condition. Examples 
of such estimates that could be material include determinations made with respect to the capitalization  and recovery of software 
development costs, the valuation of stock-based compensation awards and the timing of related stock-based compensation 
expense, the amount of goodwill and the existence or non-existence of goodwill impairment, warranty reserves, the provisions 
or benefits for income taxes and related valuation allowances and adjustments to the fair value of our remaining lease obligations 
for our discontinued jewelry businesses. Each of these estimates is discussed in more detail in this note 2, 7, 13 and 15 to these 
Consolidated Financial Statements, and in the Critical Accounting Policies and Estimates section of Item 7, Management’s 
Discussion and Analysis of Financial Condition and Results of Operations, contained elsewhere in this Report.

Cash and Cash Equivalents

We consider all highly liquid investments with original maturities of three months or less at the date of purchase to 
be cash and cash equivalents.  At June 30, 2010 and 2009, we had approximately $20,300,000 and $23,900,000, respectively, 
classified as cash and cash equivalents on the consolidated balance sheets, of which approximately $17,500,000 and $20,200,000, 
respectively, were invested primarily in high-quality money market accounts and funds. 

Substantially all of our cash is deposited at four financial institutions. We maintain cash due from banks in excess of the 

banks’ FDIC insured deposit limits of approximately $16.8 million at June 30, 2010. 

Concentrations

Credit Risks.  Financial instruments that potentially subject the Company to significant concentrations of credit risk at 

June 30, 2010 consisted primarily of cash and cash equivalents, accounts receivables and notes receivables.

Financial Instruments and Cash Balances. At June 30, 2010 and 2009, the Company had funds of approximately 

$17,500,000 and $20,200,000, respectively, in money market accounts and funds.  In addition, at June 30, 2010 and 2009, 
the Company had approximately $2,800,000 and $3,600,000 in a non-interest bearing bank account for general day-to-day 
operations.

Accounts Receivable.  A substantial portion of accounts receivable are due from collectibles dealers.  At June 30, 2010, one 

individual customer accounts receivable exceeded 10% of the Company’s total gross accounts receivable balances.  At June 30, 
2009, no individual customer accounts receivable exceeded 10% of the Company’s total gross accounts receivable balances.  We 
perform an analysis of the expected collectability of accounts receivable based on several factors, including the age and extent of 
significant past due accounts and economic conditions or trends that may impact the ability of the debtor to pay their account 
receivable balances.  Based on such review, we establish an allowance for doubtful accounts, when necessary.  The allowance for 
doubtful accounts receivable was $75,000 and $63,000 at June 30, 2010 and June 30, 2009, respectively.

56

57

 
 
 
Customers.  The authentication and grading of collectible coins and related services accounted for approximately 65%, 58% 

and 58% of our net revenues for the years ended June 30, 2010, 2009 and 2008, respectively.

Customer Notes Receivable. At June 30, 2010, net customer notes receivable were zero, net of allowance for uncollectible 
amounts of $16,000. At June 30, 2009, the outstanding principal amount of customer notes receivable, which evidenced primarily 
short-term advances made to customers by CFC, totaled $2,340,000, net of allowances for uncollectible amounts of $31,000. At 
June 30, 2009, one note represented 98% of the aggregate principal amounts outstanding as of that date. 

Suppliers. We purchase injection-molded parts, holograms and printed labels for our grading services. There are 

numerous suppliers for these items and, as a result, it is possible to change suppliers without significant delay or cost to the 
Company. However, while there are numerous sources for injection-molded parts, these parts require a die to fabricate the part. 
The manufacturing of high-value precision dies can be a lengthy process and requires considerable expertise in their fabrication. 
Although we do not have back-up dies for some of our high-value volume injection-molded parts and we rely on one supplier 
for these requirements, we own the dies used to manufacture the parts, and we believe that the Company maintains sufficient 
inventory of parts to allow time for us to have a new manufacturer build parts, should the need to do so arise.

Fair Value of Financial Instruments

The carrying value of cash and cash equivalents, accounts receivable, receivables from sale of net assets of discontinued 
operations, accounts payable and accrued liabilities approximate their respective fair values due to the short-term nature of such 
instruments. The carrying value of the notes receivable related to the sale of a discontinued operation approximates fair value, as 
the interest rate on such note approximates an amount that would be extended to parties with similar credit risk and remaining 
maturities. 

Inventories

Our inventories consist primarily of (i) our coin and stamp collectibles inventories, and (ii) consumable supplies that 

we use in our continuing authentication and grading businesses. We account for those collectibles inventories under the specific 
identification method. Inventories are valued at the lower of cost or market. Inventories are periodically reviewed to identify slow-
moving items, and an allowance for inventory loss is recognized, as necessary. The allowances for inventory losses were $144,000 
and $102,000 at June 30, 2010 and 2009, respectively. It is possible that our estimates of market value could change in the near 
term due to market conditions in the various collectibles markets served by the Company, which could require us to increase that 
allowance.

Property and Equipment

Property and equipment are stated at cost. Depreciation and amortization are provided using the straight-line method 
over the estimated useful lives ranging from three to seven years. Leasehold improvements are amortized over the shorter of the 
estimated useful lives of the improvements or the term of the related lease. Coin and stamp reference sets are non-depreciable 
assets. Repair and maintenance costs are expensed as incurred.

Long-Lived Assets

Management regularly reviews property and equipment and other long-lived assets, including certain identifiable 
intangibles, for possible impairment. This review occurs annually, or more frequently if events or changes in circumstances 
indicate the carrying amount of the asset may not be recoverable in full. If there is an indication of impairment to property, 
equipment or amortizable intangible assets, then management prepares an estimate of future undiscounted cash flows expected 
to result from the use of that asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, 
an impairment loss would be recognized to write-down the asset to its estimated fair value. The fair value would be estimated 
using the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business 
risks. An impairment loss of $649,000 was recorded in fiscal year 2009 in connection with capitalized software associated with 
our autograph authentication business that was not meeting performance expectations and resulted in certain components of that 
software being replaced or abandoned. No impairment loss was recognized in 2010 and 2008.

56

57

 
Revenue Recognition

Net revenues consist primarily of fees generated from the authentication and grading of coins, trading cards, autographs 

and stamps. Authentication and grading revenues are recognized when those services have been performed by us and the item is 
shipped back to the customer. Authentication and grading fees generally are prepaid, although we offer open account privileges 
to larger dealers. Advance payments received for grading services are deferred until the service is performed and the graded item 
is shipped to the customer. In the case of dealers to whom we have extended credit, we record revenues at the time the item is 
shipped to the customer. With respect to our Expos trade show business, we recognize revenue generated by the promotion, 
management and operation of collectibles conventions and trade shows in the periods in which the shows take place, which 
corresponds with the revenue generating activities being complete.

A portion of our net revenues are comprised of subscription fees paid by customers for memberships in our Collectors 
Club. Those memberships entitle members access to our on-line and printed publications, and sometimes also to vouchers for 
free grading services. We record revenue for this multi-element service arrangement by recognizing approximately 65% of the 
subscription fee in the month following the membership purchase. The balance of the membership fee is recognized as revenue 
over the life of the membership, which can range from one to two years. We evaluate, at least semi-annually, the relative fair values 
of the deliverables and the percentage factors used to allocate the membership fee between the grading and the publication services 
provided under this membership service. 

We recognize product sales when items are shipped. Product revenues consist primarily of collectible coins that we 
purchased pursuant to our coin authentication and grading warranty program and are not considered an integral part of the 
Company’s ongoing revenue generating activities.

Shipping and Handling Costs

Shipping and handling costs incurred to return to our customers their collectibles property submitted to us for grading 

or authentication are recorded as costs of revenues, net of amounts received from such customers. 

Warranty Costs

We offer a warranty covering the coins, trading cards and stamps that we authenticate and grade. Under the warranty, if 

a collectible that was previously authenticated and graded by us is later submitted to us for re-grading and either (i) receives a lower 
grade upon that resubmittal or (ii) is determined not to have been authentic, we will offer to purchase the collectible, or, in the 
alternative, at our option, pay the difference in value of the item at its original grade as compared with its lower grade. However, 
this warranty is voided if the collectible, upon resubmittal to us, is not in the same tamper-resistant holder in which it was placed 
at the time we last graded it. We accrue for estimated warranty costs based on historical trends and related experience. We monitor 
the adequacy of our warranty reserves on an ongoing basis and significant claims resulting from resubmissions receiving lower 
grades or deemed not to be authentic could result in a material adverse impact on our results of operation (see note 8).

Advertising Costs

Advertising costs are expensed as incurred and amounted to approximately $469,000, $524,000 and $522,000 in the 

fiscal years ended June 30, 2010, 2009 and 2008, respectively.

Income Taxes

Deferred tax assets and liabilities are recorded for the future consequences of events that have been recognized in the 

Company’s financial statements or tax returns. Measurement of the deferred items is based on enacted tax laws. In the event the 
future consequences of differences between financial reporting bases and tax bases of the Company’s assets or liabilities result in 
a deferred tax asset, we evaluate the probability of realizing the future benefits comprising that asset. In fiscal 2009, we recorded 
an increase to the valuation allowance for deferred tax assets of approximately $8,390,000, as we determined that it was more 
likely than not that we would not recover deferred tax assets related primarily to the $18,126,000 and $19,100,000 pre-tax losses 
from discontinued operations in fiscal years 2009 and 2008, respectively, and the California Enterprise Zone Credits. In fiscal 
2010, based on the Company’s improved operating performance and management’s expectation of continued profitability, we 
determined that we would realize substantially all of our deferred tax assets, and therefore we released the remaining valuation 
allowance of $8,172,000 at June 30, 2010. 

58

59

We adjust our financial statements to reflect only those tax positions that are more-likely-than-not to be sustained 
on audit, based on the technical merits of the position. We have recorded a liability for uncertain tax positions, including a 
cumulative adjustment of $170,000 upon adoption of updated GAAP guidance at the beginning of fiscal 2008. We classify related 
interest and penalties in our Statements of Operations as a component of income tax expense. During fiscal 2009, we voluntarily 
filed tax returns in two states, which resulted in an aggregate tax liability of approximately $54,000 for the tax years 2005 to 2008 
and gave rise to a reduction in our tax expenses in those states of $95,000, which was a benefit to income tax provision in fiscal 
2009. 

Capitalized Software

Through June 30, 2010 and 2009, we had capitalized approximately $2,625,000 and $2,590,000, respectively, as 
capitalized software and recognized related accumulated amortization of $2,308,000 and $1,842,000. The software is capitalized 
as part of intangible assets and amortized on a straight-line basis over its useful life of three years. During fiscal years 2010, 
2009 and 2008, the Company recorded amortization expense of approximately $466,000, $710,000 and $329,000, respectively. 
Planning, training, support and maintenance costs incurred either prior to or following the implementation phase are recognized 
as expense in the period in which they occur. Management evaluates the carrying values of capitalized software to determine 
if the carrying values are impaired, and, if necessary, an impairment loss is recorded in the period in which the impairment is 
determined to have occurred. The Company recorded an impairment to capitalized software of $649,000 during fiscal 2009. No 
impairment was recognized in fiscal 2010 or 2008. 

Stock-Based Compensation

Stock-based compensation expense is measured at the grant date of an award, based on its estimated fair value, and is 

recognized as expense over the employee or non-employee director’s requisite service period, which is generally the vesting period. 
However, if the vesting of a stock-based compensation award is subject to satisfaction of a performance requirement or condition, 
the stock-based compensation expense is recognized if, and when, it is determined that vesting of the award has become probable. 
In the event that stock-based compensation is recognized on the basis that the performance condition is probable, and it is 
subsequently determined that the performance condition is not met, then all expense previously recognized with respect to the 
performance condition would be reversed.

The Company considers historical forfeiture experience to be one of several indicators of future forfeitures and reduced 

the forfeiture rate from 5% at June 30, 2009 and 2008 to 0% in fiscal 2010. 

For stock option grants, we calculate stock-based compensation by estimating the fair value of each option using the 

Black-Scholes option-pricing model. Our determination of the fair value of such stock option awards is made as of the grant 
date using that option-pricing model, and that determination is affected by our stock price, as well as assumptions regarding a 
number of subjective variables. These variables include, but are not limited to, expected stock price volatility over the term of the 
awards, the expected term of the options, the dividend yield and actual and projected employee stock option exercise behavior. 
The Black-Scholes option-pricing model was developed for use in estimating the value of traded options that have no vesting or 
hedging restrictions and are fully transferable. Because the Company’s employee stock options have certain characteristics that 
are significantly different from traded options, the Black-Scholes option-pricing model may not provide an accurate measure of 
the fair value of the outstanding stock options or be indicative of the fair value that would be paid in a willing buyer/willing seller 
market transaction. 

Compensation expense for the grant of a restricted share award to an employee or non-employee director is determined 

by amortizing over the requisite service period, or the vesting period, the aggregate fair value of the restricted shares awarded 
based on the closing price of the Company’s common stock effective on the date the award was made.

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59

Net Income (Loss) Per Share

Basic net income (loss) per share is computed by dividing net income (loss) attributable to common stockholders by 

the weighted-average number of common shares outstanding during the periods presented. Diluted net income per share is 
computed by dividing net income attributable to common stockholders by the weighted-average number of common and common 
equivalent shares outstanding during the period presented assuming the exercise of all outstanding stock options and other 
dilutive securities. However, options with exercise prices that exceed the average market price of the Company’s shares for any 
period for which the calculation of diluted net income per share is made are disregarded, because they are non-dilutive in their 
effect. 

The following table sets forth the computation of basic and diluted net loss per common share (in thousands except per 

share data):

Income from continuing operations
Loss from discontinued operations, net of loss on sales of  
  discontinued  income (loss) businesses (net of income taxes)
Net income (loss)

Net income (loss) per basic share:
  From continuing operations
  From discontinued operations, net of loss on sales of 
  discontinued businesses (net of income taxes)

  Net income (loss)

Net Income (loss) per diluted share:
  From continuing operations
  From discontinued operations, net of loss on sales of  

  discontinued businesses (net of income taxes)

  Net income (loss)

Weighted-average shares outstanding:
  Basic
  Effect of dilutive shares
  Diluted

2010
$  16,805

Year Ended June 30,
2009

2008

$ 

1,203

$ 

295

(107)

(18,126)

(15,927)

$  16,698

$  (16,923)

$ 

(15,632)

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

2.26

(0.02)

2.24

2.20

(0.01)

2.19

7,451
186
7,637

$ 

$ 

$ 

$ 

0.13

(1.99)

(1.86)

0.13

(1.98)

(1.85)

9,103
32
9,135

0.03

(1.71)

(1.68)

0.03

(1.69)

(1.66)

9,295
124
9,419

The number of shares used in the computation of income or loss per share in fiscal 2010 gives effect to the purchase of 

1,749,828 shares in the July 10, 2009 “Dutch Auction” tender offer.

Options and warrants to purchase approximately 99,000, 884,000 and 860,000 shares of common stock for the years 

ended June 30, 2010, 2009 and 2008, respectively, at exercise prices up to $21.82 per share, were not included in the computation 
of diluted earnings per share because the respective exercise prices of those options and warrants were greater than the average 
market price of our shares for the respective period. 

Comprehensive Income

The Company does not have any items of other comprehensive income requiring separate disclosure.

Goodwill and Other Intangible Assets

The Company is required to evaluate the carrying value of its goodwill and certain indefinite-lived intangible assets 
at least annually for impairment, or more frequently if facts and circumstances indicate that impairment may have occurred. 
Management formally evaluates the carrying value of its goodwill and other indefinite-lived intangible assets for impairment on 
the anniversary date of each of the acquisitions that gave rise to the recording of such assets. If the carrying value of a “reporting 
unit,” defined as an operating segment of an entity that contains goodwill, is determined to be less than the fair value of the 
reporting unit, there exists the possibility of impairment of goodwill. An impairment loss of goodwill is measured in two steps 

60

61

 
 
 
by allocating first the current fair value of the reporting unit to net assets and liabilities, including recorded and unrecorded 
other intangible assets to determine the implied carrying value of goodwill. The next step is to measure the difference between 
the carrying value of goodwill and the implied carrying value of goodwill, and, if the implied goodwill is less than the carrying 
value of goodwill, record an impairment loss of goodwill as the difference between the implied and carrying value amounts on the 
Consolidated Statements of Operations in the period in which the impairment is determined.

Recent Accounting Pronouncements

Effective July 1, 2009, the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification 

(“ASC”) became the single official source of authoritative, nongovernmental U.S. GAAP. The historical U.S. GAAP hierarchy 
was eliminated and the ASC became the only level of authoritative U.S. GAAP, other than guidance issued by the SEC. The 
Company’s accounting policies were not affected by the conversion to the ASC. However, references to specific accounting 
standards in the notes to our consolidated financial statements have been changed. 

Effective July 1, 2009, the Company adopted the provisions of a FASB pronouncement issued in December 2007 

regarding business combinations and consolidation. The pronouncement requires that the acquisition method of accounting be 
applied to a broader set of business combinations, amends the definition of a business combination, provides a definition of a 
business, requires an acquirer to recognize an acquired business at its fair value at the acquisition date and requires the assets and 
liabilities assumed in a business combination to be measured and recognized at their fair values as of the acquisition date (with 
limited exceptions). The adoption of this pronouncement did not have a material effect on the Company’s consolidated financial 
statements currently, but its effects will depend on the nature of future business combinations completed by the Company, if any. 

Effective July 1, 2009, the Company adopted the provisions of a FASB pronouncement issued in April 2009 regarding 

assets and liabilities assumed in a business combination that arise from contingencies. The pronouncement requires that assets 
and liabilities assumed in a business combination that arise from contingencies be recognized at fair value if fair value can be 
reasonably estimated. If the fair value cannot be reasonably estimated the asset or liability would generally be recognized in 
accordance with accounting for contingencies. The pronouncement also removed the subsequent accounting guidance for assets 
and liabilities arising from contingencies and eliminated the requirement to disclose an estimate of the range of possible outcomes 
or recognized contingencies at the acquisition date. The adoption of this pronouncement did not have a material effect on the 
Company’s consolidated financial statements currently, but its effects will depend on the nature of future business combinations 
completed by the Company, if any.

Effective July 1, 2009, the Company adopted the provisions of a FASB pronouncement issued in June 2009 regarding 

amendments to existing guidance on variable interest entities. The pronouncement eliminated the quantitative approach 
previously required for determining the primary beneficiary of a variable interest entity and requires ongoing qualitative 
assessments of whether an enterprise is the primary beneficiary of a variable interest entity. The adoption of this pronouncement 
did not have a material effect on the Company’s consolidated financial statements.

Effective July 1, 2009, the Company adopted the provisions of a FASB pronouncement issued in June 2009 regarding 

the amendments to existing guidance on the transfer of financial assets. The pronouncement removed the exemption from 
consolidation for Qualifying Special Purpose Entities (QSPE’s). The guidance also limited the circumstances in which a financial 
asset, or portion of a financial asset should be derecognized when the transferor has not transferred the entire original financial 
asset to an entity that is not consolidated with the transferor in the financial statements being presented and/or when the 
transferor has continuing involvement with the transferred financial asset. The adoption of this pronouncement did not have a 
material effect on the Company’s consolidated financial statements.

In October 2009, the FASB issued amended revenue recognition guidance for arrangements with multiple deliverables. 

The new guidance eliminates the residual method of revenue recognition and allows the use of management’s best estimate 
of selling price for individual elements of an arrangement when vendor specific objective evidence (VSOE), vendor objective 
evidence (VOE) or third-party evidence (TPE) is unavailable. For the Company, this guidance is effective for all new or materially 
modified arrangements entered into on or after January 1, 2011 with earlier application permitted as of the beginning of a fiscal 
year. Full retrospective application of the new guidance is optional. The Company does not expect the adoption of this guidance 
will have a material impact on the Consolidated Financial Statements. 

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61

In January 2010, the FASB issued amended fair value disclosure guidance. The new guidance requires disclosure of 

transfers in and out of Levels 1 and 2 fair value measurements including a description of the reasons for the transfer where 
significant and disclosure of activity in Level 3 fair value measurements, including information on a gross basis regarding 
purchases, sales, issuances and settlements. Amendments to existing guidance were also made regarding classes of assets and 
liabilities and disclosures about inputs and valuation techniques used to measure fair value. The Company will adopt this 
guidance on July 1, 2011. Management does not expect the adoption of these standards to have any material impact on the 
Consolidated Financial Statements. 

In February 2010, the FASB issued amended guidance on subsequent events disclosure requirements for SEC filers. 

Under the new guidance, an SEC filer is presumed to have completed a review of subsequent events up to the date of filing 
its financial statements and is not required to disclose the date through which subsequent events have been evaluated. The 
amendment is effective for the Company for the annual period ended June 30, 2010. The adoption of this guidance did not have a 
material effect on the Company’s consolidated financial statements. 

3. 

Discontinued Operations

During fiscal 2009, the Board of Directors authorized the closure and sale of GCAL, Gemprint and AGL (the 

“Jewelry Businesses”) and the sale of the currency grading business, all of which have been reclassified as assets and liabilities 
of discontinued operations held for sale on the Consolidated Balance Sheets as of June 30, 2010 and 2009. The consolidated 
statements of operations for the fiscal years ended June 30, 2010, 2009 and 2008 present the results of operations for those 
discontinued operations under the caption of loss from discontinued operations, net of loss on sales of discontinued businesses (net 
of income taxes); and, the consolidated statements of cash flows for the fiscal years ended June 30, 2010, 2009 and 2008 segregate 
the cash flows from discontinued operations from all other cash flow activities. 

At June 30, 2010 our continuing operations consisted of our collectibles grading and authentication businesses, our CCE 

subscription business, our CFC dealer-financing business and our Expos collectibles convention business. 

In connection with our acquisition of CCE in September 2005, we purchased the common stock of CTP, an entity 

affiliated with the owner of CCE, and we disposed of CTP in November 2005. As part of the consideration for the sale of CTP, 
we recorded a note receivable of $458,000, bearing interest at 10% per annum and payable over five years. We have a security 
interest in the assets of CTP and certain personal assets of the purchaser. At June 30, 2010 and 2009, the carrying value of the 
note was $46,000 and $138,000, respectively, of which the current portion, at June 30, 2010 and 2009 was $46,000 and $92,000 
and is included as part of the current portion of receivables from sale of net assets of discontinued operations. 

Jewelry Businesses

We recorded impairment losses in the Consolidated Statements of Operations during 2009 and 2008 of $7,695,000 and 

$11,233,000, respectively, in connection with our jewelry businesses. 

In March 2009, the Company ceased operations in GCAL and AGL and announced the Company’s plan to sell the 
assets of those businesses. In March 2009, the Company sold the GCAL diamond grading business to GCAL’s president and 
former owner and received $370,000 in cash as full payment for certain GCAL tangible and intangible assets including the 
buyer’s right to use the GCAL trade name under a licensing agreement for a period of ten years until 2019. During May 2009, 
we concluded an asset sale agreement with a former AGL executive to whom we sold the AGL colored gemstone business for 
approximately $133,250 in consideration of a $62,500 cash payment and a non-interest bearing promissory note due on November 
8, 2009 in the amount of $70,750. The undiscounted amount of the note was classified as part of notes receivable from sale of 
net assets of discontinued operations on the Consolidated Balance Sheet as of June 30, 2009. During fiscal 2009, we recognized 
an aggregate pre-tax loss on the disposal of Jewelry Businesses, including the Gemprint business which we exited in the fourth 
quarter of fiscal 2009, of approximately $5,188,000, and is shown as part of loss from discontinued operations, net of loss on sales 
of discontinued businesses (net of income taxes) within the Statements of Operations for the fiscal year ended June 30, 2009.

In fiscal 2009, the Company recorded loss accruals of $3,925,000 in connection with two leased laboratory facilities 
for GCAL and AGL that leased through December 31, 2015 and 2017, respectively. The total accrual (including a balance of 
$630,000 that had previously been accrued as rent expense in accordance with GAAP) at June 30, 2009 related to remaining lease 
obligations was approximately $4,454,000, of which $1,182,000 was classified as a current liability of discontinued operations 
held for sale, and the balance of $3,272,000 was classified as non-current. In May 2010, the Company entered into agreements 

62

63

to reduce its lease obligations; whereby, one of the spaces was sublet to a third party, and the second facility was returned to the 
landlord and the lease terminated with only a financial obligation remaining. As a result of these agreements, and in accordance 
with GAAP, the Company measured the change in cash flows using the same credit-adjusted risk-free rate that was used to 
measure the initial liabilities, and the cumulative effect of the change of approximately $500,000 resulting from the revision, 
was recognized as a decrease to the liability in the fourth quarter of fiscal 2010. As a result of those changes, the payment of lease 
obligations and the recognition of accretion expense, the remaining obligations at June 30, 2010 were approximately $3,470,000, 
of which $532,000 is classified as a current liability, and the balance $2,938,000 is classified as a non-current liability in the 
accompany consolidated balance sheet at June 30, 2010 . We will continue to review and, if necessary, make adjustments to the 
accruals on a quarterly basis.

Currency Grading Business

In fiscal 2009, we disposed of our currency grading business and classified it as a discontinued operation held for sale for 

approximately $354,000 in consideration of a cash payment of $50,000 and a promissory note (the “Note”) with a face value of 
$304,000 with annual payments of $50,000 due on the annual anniversary dates in each year between February 2010 to February 
2012 and a $154,000 payment due in February 2013. The Note is discounted using an imputed rate of 7.25% and is carried on 
the Consolidated Balance Sheets as of June 30, 2010 and June 30, 2009 in the amount of $220,000 and $253,000, respectively, as 
part of notes receivable from sale of net assets of discontinued operations, of which $50,000 is classified as a current asset and the 
balance classified as long term. A net loss of $31,000 was recognized during fiscal 2009 as a loss on the disposal of the currency 
grading business. 

The operating results of the discontinued jewelry and the collectible sales businesses, which are included in the 

accompanying Consolidated Statements of Operations, are as follows (in thousands):

Net revenues.............................................................

$ 

Loss from operations of discontinued businesses.......
Impairment losses .....................................................
Gain (loss) on sales of discontinued businesses .........
Loss before income tax benefit
Income tax benefit ....................................................
Loss from discontinued operations ...........................

$ 

2010
12

(209)
     -
33
(176)
(69)
(107)

Year Ended June 30,
2009
$  1,437

(5,212)
(7,695)
(5,219)
(18,126)
-
$ (18,126)

2008
$  2,506

(7,867)
(11,233)
         -
(19,100)
(3,173)
$ (15,927)

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63

 
Balance Sheet Data of Discontinued Operations
Current Assets:
  Accounts receivable, net
  Assets held for sale

Non-current assets:
  Other assets

Current liabilities:
  Accounts payable
  Lease obligations
  Other accrued expenses
  Deferred revenue

Non-current liabilities:
  Lease obligations
  Other long-term liabilities

June 30,

2010

2009

$ 

$ 

$ 

$ 

$ 

25
27
52

182
182

27
532
342
22
923

$  2,938
36
$  2,974

$ 

$ 

$ 

31
71
102

182
182

$ 

42
1,182
586
17
$  1,827

$  3,272
36
$  3,308

4 

Inventories

Inventories consist of the following at June 30 (in thousands):

Coins ...........................................................................
Other collectibles .........................................................
Grading raw materials consumable inventory ...............

Less inventory reserve ...................................................

2010

2009

$ 

$ 

493
32
327
852
(144)
708

$ 

$ 

336
31
232
599
(102)
497

The inventory reserve represents a valuation allowance on certain items of our coins and other collectibles inventories 

based upon our review of the current market value of such coins and collectibles.

5. 

Customer Notes Receivable

As of June 30, 2009, approximately $2,340,000 in customer notes receivable was outstanding, which was repaid in 

November 2009. During fiscal years 2010, 2009 and 2008, the average interest rates applied to the principal amounts outstanding 
for the purpose of recording interest income from these notes receivable were 7.65%, 8.25% and 10%, respectively. Interest income 
recorded on customer notes receivable was $381,000, $281,000 and $61,000 for the fiscal years ended June 30, 2008, June 30, 
2009 and June 30, 2010, respectively.

64

65

6. 

Property and Equipment

Property and equipment consist of the following at June 30 (in thousands):

Coins and stamp reference sets ............................................
Computer hardware and equipment ....................................
Computer software ..............................................................
Equipment ..........................................................................
Furniture and office equipment ...........................................
Leasehold improvements .....................................................
Trading card reference library ..............................................

$ 

Less accumulated depreciation and amortization .................
Property and equipment, net ...............................................

$ 

2010

2009

461
1,419
999
2,090
907
695
52
6,623
(5,478)
1,145

$ 

$ 

515
1,345
990
1,823
897
665
52
6,287
(5,113)
1,174

Depreciation and amortization expense relating to property and equipment for fiscal 2010, 2009 and 2008 was 

$365,000, $530,000 and $591,000, respectively. 

7. 

Goodwill and Intangible Assets 

During the first quarter of fiscal year 2010, we completed our annual review of the carrying value of goodwill acquired 

with the acquisitions of CoinFacts, Inc. (“CFI”) and Certified Coin Exchange (“CCE”), and, on the basis of those reviews, 
determined that no impairments had occurred. During fiscal year 2009 and 2008, we recorded goodwill impairment losses of 
$1,348,000 and $9,064,000, respectively, as part of the loss from discontinued operations, in relation to our discontinued jewelry 
businesses (see note 3).

The following table sets forth the carrying values of goodwill for those acquired businesses that are classified as 

continuing operations as of June 30, 2010 and 2009 (in thousands):

CoinFacts
Expos Unlimited
CCE

2010

515
1,201
1,110
2,826

$ 

$ 

2009

515
1,001
1,110
2,626

$ 

$ 

During the year ended June 30, 2010, we paid $200,000 for an earn-out payment pursuant to the July 2006 Membership 

Interest Purchase Agreement between the Company and the sellers of our Expos Unlimited, Inc. subsidiary. This payment 
represented the full and final settlement and was recorded as additional goodwill on the consolidated balance sheet as of June 30, 
2010.

Approximately $1.7 million of the $2.8 million classified as goodwill on the consolidated balance sheets at June 30, 2010 

is amortizable and deductible for tax purposes over a period of 15 years.

64

65

 
 
The following table sets forth, by asset class, the amounts classified as other intangible assets, net, on the consolidated 

balance sheets as of June 30, 2010 and 2009 (in thousands):

Gross Book 
Value

As of June 30, 2010
Accumulated 
Amortization

Net Book 
Value

Gross Book 
Value

As of June 30, 2009
Accumulated 
Amortization

Net Book 
Value

Amortized Intangible Assets:
 Expos Unlimited:
  Auctioneer relationships
  Covenant not to compete
  Customer database

 CCE:
  Covenant not to compete 
  Customer lists
  Website

Capitalized Software

Unamortized Intangible Assets:
  Expos:  Tradename 
  CCE:  Tradename

$ 

$ 

$ 

$ 
$ 

150
130
790
1,070

25
676
2
703

2,625
4,398

740
39
779
5,177

$ 

(60)
(65)
(316)
(441)

(24)
(218)
(2)
(244)

(2,308)
(2,993)

$ 

$ 

$ 

-
                 -
                 -
(2,993)

$ 

90
65
474
629

1
458
               -
459

317
1,405

740
39
779
2,184

$ 

$ 

$ 
$ 

$ 

$ 

$ 

$ 
$ 

150
130
790
1,070

25
676
2
703

2,590
4,363

740
39
779
5,142

$ 

(45)
(49)
(237)
(331)

(19)
(172)
(2)
(193)

(1,842)
(2,366)

$ 

$ 

$ 

-
                 -
                 -
(2,366)

$ 

105
81
553
739

6
504
                -
510

748
1,997

740
39
779
2,776

$ 

$ 

$ 
$ 

Amortization expense was $627,000, $871,000 and $490,000 for the fiscal years ended June 30, 2010, 2009 and 2008, 

respectively. In addition, an impairment charge of $649,000 for capitalized software was recognized in fiscal 2009. Estimated 
amortization expense for each of the five succeeding years and thereafter relating to intangible assets with definite lives, is as 
follows (in thousands): 

Fiscal Year Ending June 30,
2011
2012
2013
2014
2015
Thereafter
Total

$ 

$ 

414
182
155
155
139
360
1,405

The weighted average amortization period remaining as of June 30, 2010, is approximately 6.12 years.

Intangible assets with finite lives are being amortized on a straight-line basis over their estimated useful lives, as follows:

Customer relationships
Covenant not to compete
Auctioneer relationships
Capitalized software

CCE
15 years
5 years
-
-

Expos
10 years
8 years
10 years
-

Capitalized
Software

-
-
-
3 years

66

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8. 

Accrued Liabilities

Accrued liabilities consisted of the following at June 30 (in thousands):

Warranty reserve ..............................................................................
Professional fees ...............................................................................
Other ..............................................................................................

2010

669
82
744
1,495

$ 

$ 

2009

708
112
524
1,344

$ 

$ 

Warranty reserve activity and balances related to fiscal years 2010, 2009 and 2008, were as follows  

(in thousands):

Warranty reserve at June 30, 2007
Charged to cost of revenues
Payments

Warranty reserve at June 30, 2008
Charged to cost of revenues
Payments

Warranty reserve at June 30, 2009
Charged to cost of revenues
Payments

Warranty reserve at June 30, 2010

$ 

$ 

725
1,315
(1,375)
665
576
(533)
708
639
(678)
669

9. 

Taxes 

Set forth below is the (benefit) provision for income taxes for continuing operations for the years ended June 30 (in 

thousands): 

Current:
  Federal ........................................................
  State ...........................................................

Deferred:
  Federal ........................................................
  State ...........................................................

Total (benefit) provision for income taxes

2010

2009

2008

$ 

(242)
297
55

(5,105)
(3,280)
(8,385)
$  (8,330)

$ 

$ 

(8)
17
9

877
297
1,174
1,183

$ 

59
60
119

503
1,533
2,036
$  2,155

The reconciliation of the provision for income taxes computed at federal statutory rates to the (benefit) provision for 

income taxes for the years ended June 30 was as follows (in thousands): 

Provision at federal statutory rates ....................
State income taxes, net .....................................
Meals and entertainment ..................................
Tax exempt interest ..........................................
Stock-based compensation ................................
Other ...............................................................
Valuation allowances ........................................

2010
$  2,882
(1,969)
73
           -
4
(250)
(9,070)
$ (8,330)

66

67

2009

811
208
58
            -
164
(89)
31
1,183

$ 

$ 

2008

$ 

833
1,052
89
(162)
274
69
             -
$  2,155

 
 
The release of the valuation allowances included in the rate reconciliation for continuing operations for FY2010 above 

reflects the release of valuation allowances related to discontinued operations in prior years not included in the above table. Under 
GAAP, the release of such valuation allowances are classified as continuing operations as they relate to a change in the deferred tax 
assets that existed at the beginning of the year.

Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of assets and 

liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of deferred taxes 
as of June 30, 2010 and 2009 were as follows (in thousands):

Deferred tax assets:

  Stock compensation costs .........................

$ 

309

$ 

263

2010

2009

  Reserves and accruals ................................
  Net operating loss carryforward ................
  Property and equipment ...........................
  Credits ......................................................
  Intangible assets ........................................
  Other........................................................
  Less: valuation allowance ...........................
Total deferred tax assets ......................

Deferred tax liabilities:
  Property and equipment ...........................
  Indefinite life ............................................
  Other ........................................................
Total deferred tax liabilities .................
Net deferred tax assets (liabilities) .................
Less: current portion ....................................

2,385
2,341
                 -
805
2,447
161
                 -
8,448

3,139
4,636
964
1,632
2,363
94
(12,962)
129

(46)
(95)
(135)
(276)
8,172
(4,365)
3,807

                  -
(268)
(129)
(397)
(268)
60
(208)

$ 

$ 

Realization of the above deferred tax assets is dependent on generating sufficient taxable income in future periods and, 
in the case of the net operating losses, we must generate sufficient income prior to their expiration. For the California Enterprise 
Zone Credits, we must continue to generate taxable income in the California Enterprise Zone. Due to the length of time and 
the extent of the taxable income required to fully realize the deferred tax assets, the Company recorded a valuation allowance 
against such assets at June 30, 2009. Based on the available information and performance of the Company, management believes 
it is more likely than not that the Company will utilize the deferred tax assets during the carryover periods and, therefore, have 
released the valuation allowances at June 30, 2010.

The Company files income tax returns in the U.S. federal jurisdiction and various states and has open tax periods for 
federal taxes for the years ended June 30, 2006 through June 30, 2010 and for certain state tax jurisdictions for the years ended 
June 30, 1999 through June 30, 2010.

As of June 30, 2010 and June 30, 2009, the Company had $1,219,000 and $1,376,000, respectively, of California 

Enterprise Zone Credits. These credits have no expiration dates, and can only be utilized to offset taxable income generated in 
the California Enterprise Zone. The Company also has federal and state net operating losses of $5,389,000 and $10,934,000, 
respectively, which will primarily begin to expire in 2027 and 2017, of which the benefit for $208,000 of federal and $1,580,000 
of state net operating losses will be credited to additional paid in capital when fully utilized.

As discussed in note 2, during the first quarter of fiscal 2008, the cumulative effects of applying the updated guidance 
related to uncertain tax positions, resulted in an increase of $170,000 to accumulated deficit, an increase to income taxes payable 
of $279,000 and an increase to net deferred tax assets of $109,000. Interest and penalties totaled $101,000 as of the date of 
adoption of the new guidance and were accounted for as part of the total adjustment to accumulated deficit of $170,000. 

As of June 30, 2010, the liability for income taxes associated with uncertain tax positions was $245,000, including 
accrued penalties and interest of $94,000. If recognized, $180,000 would favorably affect the Company’s effective tax rate. 

68

69

 
 
 
 
A reconciliation of the beginning and ending amount of unrecognized tax benefits, excluding interest and penalties, is as 

follows (in 000’s):

Unrecognized tax benefits balance at June 30, 2008
Gross increased for tax positions of prior years
Gross decreases for tax positions of prior years
Gross increases for tax positions of current year
Settlements
Lapse of statute of limitations
Unrecognized tax benefits balance at June 30, 2009
Gross increased for tax positions of prior years
Gross decreases for tax positions of prior years
Gross increases for tax positions of current year
Settlements
Lapse of statute of limitations
Unrecognized tax benefits balance at June 30, 2010

$ 

$ 

249
-
-
-
(98)
-
151
-
-
-
-
-
151

The liability for uncertain tax positions is reviewed quarterly and adjusted as events occur that affect potential liabilities 
for additional taxes, such as lapsing of applicable statutes of limitations, proposed assessments by tax authorities, negotiations with 
taxing authorities, identification of new issues, and enactment of new legislation, regulations or promulgation of new case law. 
Management believes that adequate amounts of tax and related interest, if any, have been provided for any adjustments that may 
result from these examinations of uncertain tax positions. The Company does not expect the liability for uncertain tax positions 
to change significantly over the next year.

10. 

Fair Value Measurements

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction 

between market participants at the measurement date. As such, fair value is a market-based measurement that should be 
determined based on the assumptions that market participants would use in pricing an asset or liability. 

As a basis for considering such assumptions, GAAP established a three-tier fair value hierarchy, which prioritizes the 

inputs used in measuring fair value. These tiers include:

Level 1-defined as observable inputs such as quoted prices in active markets; 

Level 2-defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and 

Level 3-defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop 

its own assumptions.

Assets and liabilities that are measured on a recurring basis refer to those assets and liabilities, such as lease obligations 
that are measured each time the financial statement are issued. Assets and liabilities measured at fair value on a recurring basis at 
June 30, 2010 and June 30, 2009 are as follows (in thousands):

Total 
As of 
June 30, 2010

Quoted 
Prices in Active 
Markets or 
Identical Assets 
(Level 1)

Significant 
Other 
Observable 
Inputs 
(Level 2)

Significant 
Unobservable 
Inputs 
(Level 3)

Liabilities:
  Operating Lease obligations

$ 

3,470

$ 

-

$      -

$ 

3,470

68

69

 
 
 
Total 
As of 
June 30, 2009

Quoted 
Prices in Active 
Markets or 
Identical Assets 
(Level 1)

Significant 
Other 
Observable 
Inputs 
(Level 2)

Significant 
Unobservable 
Inputs 
(Level 3)

Liabilities:
  Operating Lease obligations

$ 

4,454

$ 

-

$      -

$ 

4,454

The following table presents additional information about Level 3 liabilities for fiscal year ended June 30, 2010 (in 

thousands):

Beginning
Balance
June 30, 2009

Principal
Paydowns

Net Gain (1)
Included in
Net Income

Ending
Balance
June 30, 2010

Liabilities:
  Operating lease obligations

$ 

4,454

$      (874)

$ 

(110)

$ 

3,470

(1) 

Before accretion expense of $220,000 for the fiscal year ended June 30, 2010.

The net gain of $110,000 was included as part of the loss from discontinued operations in the fiscal year ended June 30, 

2010 and relates to the Company’s lease obligations in New York City. Throughout 2010, we re-evaluated the accrual for these 
lease obligations and, at December 31, 2009, we recognized an additional $405,000. During the quarter ended June 30, 2010, 
the accrual for lease obligations was reduced by $515,000 as a result of modifications made to the existing leases and a sublease 
agreement.

11. 

Employee Benefit Plans

We established an employee benefit plan, effective July 1992, that features a 401(k) salary reduction provision covering 

all employees who meet the eligibility requirements of the plan. Eligible employees are able to defer up to the lesser of 75% of 
their base compensation or the statutorily prescribed annual limit. The Company does not provide any employer-matching 
contribution.

12. 

Stockholders’ Equity

Dividends

During fiscal 2008 and through the first fiscal quarter of fiscal 2009, our Board of Directors approved a dividend policy 

that called for the payment of regular quarterly cash dividends to our stockholders of $0.23 per common share, as adjusted 
retroactively for the October 2009 10% stock dividend.

On September 26, 2008, the Board of Directors determined that, due primarily to adverse market and economic 

conditions, including the liquidity crisis in the United States, the prudent course of action would be, and the Board of Directors 
voted, to suspend the future payment of cash dividends in order to preserve the Company’s cash resources. In October 2009, the 
Board of Directors approved the resumption of payment of quarterly dividends at $0.25 per share, and in April, 2010, increased 
that quarterly dividend to $0.30 per share. During the fiscal year ended June 30, 2010, 2009 and 2008, the Company paid cash 
dividends in the aggregate amounts of approximately $5,943,000, $2,090,000 and $8,517,000, respectively.

The declaration of cash dividends in the future, pursuant to the Company’s dividend policy, are subject to final 

determination each quarter by the Board of Directors based on a number of factors, including the Company’s financial 
performance and its available cash resources, its cash requirements and alternative uses of cash that the Board may conclude would 
represent an opportunity to generate a greater return on investment for the Company. 

70

71

 
 
 
 
 
Dutch Auction Tender Offer. 

On July 10, 2009, we purchased a total 1,749,828 of our then outstanding shares in a modified “Dutch Auction” tender 

offer, at a price of $5.00 per share, resulting in an aggregate purchase price of approximately $8,910,000 (including the fees and 
expenses incurred in conducting the tender offer of $160,000).

Stock Buyback Program

On December 6, 2005, we announced that our Board of Directors had approved a stock buyback program authorizing 

us to make up to $10,000,000 of stock repurchases in the open market or private transactions, in accordance with applicable SEC 
rules. Pursuant to this program, during the fiscal years ended June 30, 2009 and 2008, we repurchased and retired approximately 
120,000 and 232,000 shares, respectively, of our common stock, for aggregate purchase prices (including transaction costs) 
totaling approximately $484,000 and $2,209,000, respectively. The stock buyback that occurred during the fiscal year ended June 
30, 2009 was the result of a repurchase from the Company’s former CEO at $4.03 per share. 

We are under no obligation to repurchase any additional shares under this program, and the timing, actual number 
and value of any additional shares that may be repurchased under this program will depend on a number of factors, including 
the Company’s future financial performance, the Company’s available cash resources and competing uses for the cash, prevailing 
market prices of the Company’s common stock and the number of shares that become available for sale at prices that the 
Company believes are attractive. 

On October 9, 2008, two of our directors purchased an aggregate of 40,000 shares from the Company for a selling price 

of $4.03, or approximately $161,000.

Stockholder Rights Plan

On January 9, 2009, the Company’s Board of Directors unanimously adopted a limited duration stockholder rights 

plan. In accordance with Institutional Shareholder Services’ guidelines, the Plan had an initial term of one year and expired in 
January 2010.

Supplier Warrants

During fiscal 1999, we granted warrants to purchase up to an aggregate of 165,000 shares of our common stock, at an 

exercise price of $18.18 per share, to collectible experts providing content for our websites. These warrants vested immediately 
and were exercisable over a ten-year term. The fair value of these warrants was expensed in fiscal 1999, and all of these warrants 
expired during fiscal 2009. 

13. 

Stock Incentive Plans

On December 5, 2006, the Board of Directors adopted and our stockholders approved the 2006 Equity Incentive 

Plan (“2006 Plan”), which consolidated all prior stock incentive plans and which provided for the grant of stock options, stock 
appreciation rights (commonly referred to as “SARs”), restricted stock purchase rights and restricted stock units (collectively, 
“stock awards”), to officers and other employees and non-employee directors of and consultants to the Company or its subsidiaries. 
At the time of the adoption of the 2006 Plan, a total of 444,000 shares of common stock were still available for the future grant 
of stock options and restricted stock awards, of the total of 1,479,750 shares of common stock set aside for issuance under the 
prior plans. 

Stock Options

Although no options have been granted since fiscal 2007, the only condition for vesting of options is continued 
employment or service during the specified vesting period. For employees, typically the vesting period is four years and one year 
for director awards. The term of the option grant cannot exceed ten years.

70

71

 
The following is a summary of stock option activity in the fiscal years 2010, 2009 and 2008 under the 2006 Plan (in 

thousands, except per share data):

Options outstanding at June 30, 2007

Granted
Cancelled
Exercised

Options outstanding at June 30, 2008

Granted
Cancelled
Expired
Exercised

Options outstanding at June 30, 2009

Granted
Cancelled
Expired 
Exercised

Options outstanding at June 30, 2010

Number 
of Shares
1,003
33
(25)
(84)
927
           -
(264)
(78)
           -
585
           -
(138)
(3)
(10)
434

Exercise
Price Per Share
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-

$  21.82
13.18
17.82
12.48
21.82
-
21.82
18.18
-
21.82
-
21.82
21.82
12.48
$  17.82

$  2.80
13.18
2.80
2.80
2.80
         -
2.80
9.49
         -
2.80

2.80
18.18
2.80
$  2.80

Weighted 
Average 
Exercise Price 
Per Share

$  11.80
13.18
13.05
3.84
12.54
      -
13.33
16.64

-
11.61
      -
14.20
21.65
12.16
$  10.72

The total pre-tax intrinsic value of options exercised during fiscal years ended June 30, 2010 and 2008 were 
approximately $2,700 and $649,000, respectively. Total fair value of options vested during 2010, 2009 and 2008 were $27,500, 
$1,101,000 and $665,000, respectively.

The weighted-average grant date fair value of employee stock options granted during the fiscal year ended June 30, 2008 
was $3.80, which was determined using the Black-Scholes option-pricing model and the following weighted-average assumptions:

Dividend yield
Expected volatility
Risk-free interest rate
Expected lives

2008

6.9%
48.0%
3.9%
6.0 years

No stock option grants were awarded in fiscal years ended June 30, 2010 and 2009.

The following table summarizes information about stock options outstanding at June 30, 2010:

Outstanding Options

Exercisable Options

Number
of Shares 
Outstanding
66
91
190
87
434

Weighted
Average
Remaining
Contractual
Life (Years)
2.5
2.8
4.1
4.5
3.67

Weighted
Average
Exercise
Price
$  3.14
$  7.01
$  11.94
$  17.59
$  10.72

($000’s)
Aggregate
Intrinsic
Value
$  676
580
279
         -
$ 1,535

Number 
of Shares 
Exercisable
66
91
184
87
428

Weighted 
Average 
Exercise 
Price
$  3.14
$  7.01
$  11.90
$  17.59
$  10.69

($000’s)
Aggregate 
Intrinsic 
Value

$ 

676
580
278
             -
$  1,534

Range of Exercise Price
2.80
$  5.27
$ 
$  7.27
6.91
$ 
$  13.18
$ 
9.09
$  17.82
$  14.17

At June 30, 2010, unvested stock options to purchase up to a total of approximately 5,500 shares were outstanding 

with a  weighted average contractual remaining life of 7.4 years and at a weighted average exercise price of $13.18. As of the same 
date, the aggregate intrinsic value of the unvested options (based on a closing price of our shares, as reported by NASDAQ, of 
$13.41)  was $0. At June 30, 2010, based upon the estimated forfeiture rate of 0% per annum and the remaining vesting terms of 
these options, the number of options expected to vest over their remaining vesting terms was approximately 5,500 options.  

72

73

 
 
 
At June 30, 2009, unvested stock options to purchase up to a total of approximately 16,000 shares of our common stock were 
outstanding with a weighted average contractual remaining life of 7.6 years and at a weighted average exercise price of $12.80. 
As of the same date, the aggregate intrinsic value of the unvested options (based on a closing price of our shares, as reported by 
NASDAQ, of $4.88) was $0.

Restricted Shares

Prior to fiscal 2010, we granted restricted stock awards to employees and outside directors with respect to which the only 
condition for vesting is continued employment or service during the specified vesting periods. During the fiscal years ended June 
30, 2009 and 2008, we awarded an aggregate of 77,778 and 23,495 shares of restricted stock, respectively, to the Company’s CEO 
and CFO and to the non-management directors, and in connection with those awards, recorded, as part of general administrative 
expenses in the Consolidated Statements of Operations for the years ended June 30, 2009 and 2008, approximately $256,000 and 
$352,000 in stock-based compensation expense, respectively. 

On June 1, 2009, the Compensation Committee of the Board of Directors approved a management stock incentive 

compensation program for the fiscal year ending June 30, 2010 (the “2010 Stock Incentive Program”), in lieu of a cash incentive 
program, for the Company’s three executive officers, Michael J. McConnell, its CEO, David G. Hall, its President, and Joseph 
J. Wallace, its CFO (the “Participants”). Under the terms of the 2010 Stock Incentive Program, on July 31, 2009, the three 
Participants were awarded the following number of restricted shares that were reserved for future issuance under the Company’s 
2006 Equity Incentive Plan that was approved by the Company’s stockholders:  Mr. McConnell – 101,034 shares; Mr. Hall – 
101,034 shares; and Mr. Wallace – 50,517 shares. Retention by the Participants of their restricted shares is subject to satisfaction 
of certain vesting requirements and, if a vesting requirement that applies to any of the shares is not satisfied, those shares may be 
forfeited and cancelled. Those vesting requirements of the 2010 Stock Incentive Program were as follows: 

(1) 

Performance-Based Vesting Requirement. The vesting of 75% of the restricted shares awarded to each officer was 

contingent on the Company’s achievement of a financial performance goal for fiscal 2010. If that goal was not achieved, all of 
those shares may be forfeited and cancelled. On the other hand, if the Company achieved that financial performance goal, then 
(i) one-third of the shares would vest when it was determined that the performance goal was achieved, provided that the officer 
was still in the Company’s service at the end of fiscal 2010;, (ii) another one-third of those shares would vest on June 30, 2011, 
provided the officer was still in the Company’s service at that time; and (iii) the final one-third of those shares would vest on 
June 30, 2012, provided the officer was still in the Company’s service at that time, subject to acceleration of such vesting if an 
officer’s service with the Company was terminated without cause. 

(2) 

Time-Based Vesting Requirement. The vesting of the remaining 25% of the restricted shares awarded to each officer 

was contingent on the continued service of the officer to July 31, 2010, except for the 25% of the restricted shares awarded to 
Mr. Wallace, the Company’s CFO, which became vested on the date of grant.

Management determined the fair value of the 252,585 shares of restricted stock to be an aggregate amount of 

$1,028,000, based on the July 31, 2009 closing price of the Company’s common stock of $4.07, of which $257,000 relates to 
time-based vesting and $771,000 related to performance-based vesting. The Company began recording stock-based compensation 
expense for the time-based vesting shares over the requisite service period through July 31, 2010 or immediately for those grants 
that vested on the grant date. The $771,000 associated with the performance-based vesting began to be recorded as expense 
when it was determined that it was probable that the Company would achieve the fiscal 2010 financial performance goal. As of 
December 31, 2009, management determined that achieving the performance condition for the full fiscal year 2010 was probable 
based upon financial results achieved as of that date and the expected results for the remainder of fiscal 2010; and, as a result, the 
Company began recognizing expense for those performance grants in the quarter ended December 31, 2009, including a catch up 
adjustment for the period from the grant date to September 30, 2009. In August, 2010, the Compensation Committee definitively 
determined that the Company had achieved the financial performance goal for fiscal 2010.

We recognized stock-based compensation (which includes compensation costs related to the grant of restricted stock 

awards and stock options) of $968,000, $759,000 and $1,179,000 during fiscal 2010, 2009 and 2008, respectively. Stock-based 
compensation is recorded as part of (i) costs of sales, in the case of stock awards granted to employees whose costs are classified 
as cost of revenues; (ii) selling and marketing expenses, in the case of stock awards granted to marketing and sales personnel; 
(iii) general and administrative expenses, in the case of stock awards granted to directors, executive and financial management and 

72

73

administrative personnel; and (iv) discontinued operations for those employees associated with businesses that have been sold, or 
are held for sale, as follows (in thousands):

Included In:
Cost of revenues .................................................
Selling and marketing expenses ..........................
General and administrative expenses ..................
Continuing operations .......................................
Discontinued operations ....................................

2010

-
                 -
968
968
-
968

$ 

$ 

Year Ended June 30,
2009

2008

$ 

$ 

294
               -
465
759
21
780

$ 

$ 

293
(7)
893
1,179
46
1,225

The total amount of compensation expense related to unvested stock option and restricted stock awards not yet 
recognized at June 30, 2010 was approximately $459,000 and that amount will be recognized as compensation expense as follows 
(in thousands):

Fiscal Year Ending June 30,

2011
2012

$ 

$ 

360
99
459

However, such amounts, which are non-cash expenses, do not include the cost of new stock option or restricted stock 
awards that may be granted in future periods nor any changes in the Company’s forfeiture percentage (see note 18 Subsequent 
Events). 

The following table presents the non-vested status of the restricted shares for the fiscal years ended June 30, 2010, 2009 

and 2008 and their respective weighted average grant date fair values:  

Non-Vested Shares:
Non-vested at June 30, 2007
  Granted
  Vested
  Forfeited or cancelled
Non-vested at June 30, 2008
  Granted
  Vested
  Forfeited or cancelled
Non-vested at June 30, 2009
  Granted
  Vested
  Forfeited or cancelled
Non-vested at June 30, 2010

Shares
55,253
23,495
(28,389)
-
50,359
77,778
(55,863)
(28,847)
43,427
274,827
(64,155)
-
254,099

Weighted 
Average
Grant-Date
Fair Value
12.44
12.84
12.48
   -
12.60
2.70
5.73
12.48
3.80
4.50
4.42
   -
4.43

$ 

$ 

$ 

$ 

14. 

Related-Party Transactions

DHRCC, which is wholly owned by David Hall, who is the President and a director and a stockholder of the Company, 

and Van Simmons, who is a director and a stockholder of the Company, has subleased from the Company, through March 31, 
2019, approximately 2,200 square feet of office space, located at the Company’s offices in Santa Ana, California, at a rent equal 
to between $1.50 and $2.00 per square foot per month. Under the original lease that was extended in February 2009, that rent, 
per square foot, was equal to the rent that was being paid to the Company by a prior unaffiliated subtenant for comparable space 
in the same building under a sublease entered into by the Company in March 2004. The current rent is consistent with amounts 
being paid by the Company under its lease agreement. Rent received under the DHRCC sublease, which commenced on March 1, 
2004, totaled $40,970 in fiscal 2010, $43,240 in fiscal 2009 and $43,620 in fiscal 2008.

74

75

During fiscal years 2010, 2009 and 2008, the Company charged, and DHRCC paid, approximately $18,000, $13,700 

and $30,450 for advertising fees, approximately $3,000, $9,000 and $2,000 for grading and authentication fees and DHRCC was 
paid approximately $22,000, $11,000 and $20,000 for warranty claims, respectively. During fiscal year 2010 and 2009, DHRCC 
attended the Expos Long Beach shows and paid approximately $5,900 and $5,800, respectively, in fees to Expos and also paid 
CCE $4,600 and $4,200 in monthly subscription fees during fiscal year 2010 and 2009, respectively.

During fiscal year 2010 and 2009, David Hall paid $6,000 and $9,000, respectively, in grading and authentication 

fees for personally owned trading cards submitted.  Also, a member of Mr. Hall’s immediate family paid $517,000 and $191,000 
in grading and authentication fees to PCGS during fiscal year 2010 and 2009 and owed the Company approximately $23,000 
and $31,000 at June 30, 2010 and 2009, respectively, for services provided during fiscal 2010. The grading fees charged by 
the Company to both individuals, were comparable to the fees charged by the Company in the ordinary course of business to 
unaffiliated customers for similar services.

15. 

Commitments and Contingencies

Leases

The Company has various operating lease commitments for facilities and equipment that expire through May 2019.  In 

December 2008, the Company amended the current lease obligation for its headquarters’ facility by entering into a new 10-
year lease obligation with aggregate payments of $9,982,000 that commenced on February 8, 2009 and continues to March 31, 
2019. In fiscal 2009, the Company exited its jewelry businesses and recognized the fair value of the remaining minimum lease 
obligations of those leases as part of current and non-current liabilities of discontinued operations in the Consolidated Balance 
Sheets at June 30, 2010 and 2009.

In May 2010, the lease agreements related to the discontinued operations were modified, and approximately $1,893,000 

in lease obligation reductions have been reflected in the scheduled payments presented below, related to the termination of one 
of the leases, with only a financial obligation remaining. As discussed in note 3, the cumulative effect of the change in the net 
obligations under the leases, resulting from these agreements of approximately $500,000, was recognized as a decrease to the 
accrued liabilities at June 30, 2010. For the other leased space, a sublease agreement was entered into with aggregate scheduled 
payments under the sublease of $1,007,000, which coincides with the expiration of our lease obligation for that space, and has 
been reflected in the net lease obligations of discontinued operations below. The sublease agreement expires on December 30, 
2015.

The Company’s total rent expense is recognized on a straight-line basis over the lease period.  Total rent expense for 

the fiscal years ended June 30, 2010, 2009 and 2008 for those operations classified as continuing operations, was approximately 
$1,004,000, $1,077,000 and $1,118,000, respectively.  

Future minimum lease payments (set forth in thousands) under those agreements associated with our continuing 

operations at June 30, 2010, are as follows:

2011...................................................................................................
2012...................................................................................................
2013...................................................................................................
2014...................................................................................................
2015...................................................................................................
Thereafter ..........................................................................................

Company’s 
Gross 
Payment

Sublease 
Income

$ 

$ 

1,232
1,256
1,166
1,104
1,078
4,242
10,078

$ 

$ 

42
43
45
46
47
191
414

Net
1,190
1,213
1,121
1,058
1,031
4,051
9,664

$ 

$ 

74

75

 
 
 
Future minimum payments associated with our discontinued operations, including both the subleased space and the  

space that was returned to the landlord at June 30, 2010, are as follows (in thousands): 

2011....................................................................................................
2012....................................................................................................
2013....................................................................................................
2014....................................................................................................
2015....................................................................................................
Thereafter ...........................................................................................

Less: Discounted estimated fair value of minimum lease payments
Accretion expense to be recognized in future years

Employment Agreements

Company’s 
Gross 
Payment

$ 

$ 

641
675
721
758
794
1,350
4,939

Sublease 
Income

166
174
181
192
195
99
1,007

$ 

$ 

Net

475
501
540
566
599
1,251
3,932
(3,340)
592

$ 

$ 

The Company has entered into employment agreements with certain executive officers and other key employees. The 
employment agreements provide for minimum salary levels, incentive compensation and severance benefits, among other items.

Indemnification Obligations

The Company from time to time enters into certain types of contracts that contingently require the Company to 

indemnify parties against third-party claims. These contracts primarily relate to (i) agreements pursuant to which the Company 
has sold its discontinued collectibles sales businesses and which require the Company to indemnify the purchasers from certain 
contingent liabilities that might arise from the operation of those businesses prior to their sale by the Company, which is 
customary in business sale transactions such as these; (ii) certain real estate leases under which the Company may be required 
to indemnify property owners for environmental or other liabilities and other claims arising from the Company’s use of the 
applicable premises; and (iii) certain agreements with the Company’s officers and directors, under which the Company may be 
required to indemnify such persons for liabilities arising out of their relationships as officers or directors of the Company. The 
terms of such indemnification obligations vary by contract and in most instances a specific or maximum dollar amount is not 
explicitly stated therein. Historically, the Company has not been obligated to make significant payments under, and no liabilities 
have been recorded in the accompanying consolidated balance sheets for these indemnification obligations.

Legal Actions and Settlements

The Company is named from time to time, as a defendant in lawsuits that arise in the ordinary course of business. 

Management of the Company believes that none of such lawsuits currently pending against it is likely to have a material adverse 
effect on the Company.

16. 

Business Segments

Operating segments are defined as the components or “segments” of an enterprise for which separate financial 
information is available that is evaluated regularly by the Company’s chief operating decision maker, or decision-making group, 
in deciding how to allocate resources to and in assessing performance of those components or “segments.”  The Company’s chief 
operating decision-maker is its Chief Executive Officer. The operating segments of the Company are organized based on the 
respective services that they offer to customers of the Company. Similar operating segments have been aggregated to reportable 
operating segments based on having similar services, types of customers, and other criteria.

For our continuing operations, we operate principally in three reportable service segments: coins, trading cards and 

autographs and other high-end collectibles. Services provided by these segments include authentication, grading, publication and 
web-based advertising, subscription-based revenues and product sales. The other collectibles segment includes stamps, the CCE 
subscription business and our collectibles conventions business.

76

77

 
 
 
We allocate operating expenses to each service segment based upon activity levels. The following tables set forth 

on a business segment basis, including a reconciliation with the consolidated financial statements, (i) external revenues, (ii) 
amortization and depreciation; (iii) impairment losses; (iv) stock-based compensation expense as significant other non-cash 
transactions; and (v) operating income (loss) for the fiscal years ended June 30, 2010, 2009 and 2008. Net identifiable assets and 
goodwill are provided by business segment as of June 30, 2010 and 2009. All of our sales and identifiable assets are located in the 
United States. 

2010
$  25,781
9,746
4,236
$  39,763

Year Ended June 30,
2009
$  20,943
10,190
4,781
$  35,914

2008
$  22,924
11,518
5,063
$  39,505

Net revenues from external customers:
  Coins .......................................................................................
  Trading cards and autographs ...................................................
  Other .......................................................................................
  Total revenue ...........................................................................

Amortization and depreciation:
  Coins .......................................................................................
  Trading cards and autographs ..................................................
  Other ......................................................................................
  Total ........................................................................................
  Unallocated amortization and depreciation ..............................
  Consolidated amortization and depreciation ............................

Impairment losses:
  Coins ......................................................................................
  Trading cards and autographs ..................................................
  Other ......................................................................................
  Total .......................................................................................
  Unallocated impairment losses ................................................
  Consolidated impairment losses ..............................................

Stock-based compensation:
  Coins .......................................................................................
  Trading cards and autographs ..................................................
  Other ......................................................................................
  Total ........................................................................................
  Unallocated stock-based compensation ....................................
 Consolidated stock-based compensation .....................................

$ 

$ 

$ 

$ 

$ 

$ 

232
204
369
805
186
991

-
 -
 -
 -
 -
-

-
 -
-

968
968

Operating income:
  Coins .......................................................................................
  Trading cards and autographs ..................................................
  Other ......................................................................................
  Total ........................................................................................
  Unallocated operating expenses ...............................................
  Consolidated operating income  ..............................................

$  10,437
1,173
780
12,390
(4,034)
$  8,356

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

303
365
414
1,082
319
1,401

$ 

248
205
287
740
341
$  1,081

$ 

$ 

-
-
-
-
-
-

$ 

194
88
58
340
839
$  1,179

$  6,404
2,161
585
9,150
(7,844)
$  1,306

-
649
-
649
-
649

195
83
22
300
459
759

6,825
598
396
7,819
(5,731)
2,088

2009

2,683
1,003
7,051
10,737
25,536
36,273

515
2,111
2,626

Identifiable Assets:
  Coins...........................................
  Trading cards and autographs ......
  Other ..........................................
  Total ............................................
  Unallocated assets ........................
  Consolidated assets ......................
Goodwill:
  Coins...........................................
  Other ..........................................
  Consolidated goodwill .................

At June 30,

2010

3,509
810
4,460
8,779
29,907
38,686

515
2,311
2,826

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

76

77

17. 

Quarterly Results (unaudited)

The following table sets forth the unaudited consolidated financial results for quarterly periods in fiscal years 2010 and 

2009. The operating income of $1,230,000 in the fourth quarter of fiscal 2009 includes an impairment loss of $649,000 related to 
capitalized software in our autograph authentication and grading businesses:

Quarterly Results of Operations

Statement of Operations Data:
Net revenues
Cost of revenues
Gross profit
Operating Expenses:
SG&A expenses
Impairment of other intangible assets
Amortization of intangible assets
Operating income (loss)
Interest and other income, net
Income (loss) before income taxes
Provision (benefit) for income taxes(1)
Income (loss) from continuing operations
Income (loss) from discontinued operations,  
    net of loss on sales of discontinued  
    businesses (net of income taxes)(2)

Net income (loss) 

Net income (loss) per basic share:
  From continuing operations

From discontinued operations, 
  net of loss on sales  

of discontinued businesses 
(net of income taxes)

  Net income (loss)
Net income (loss) per diluted share:
  From continuing operations 

From discontinued operations,  

net of loss on sales  
of discontinued businesses 
(net of income taxes)

Net income (loss)
Weighted average shares outstanding

  Basic

  Diluted

Quarter Ended
(In thousands, except per share data)

Sept. 30, 
2008

Dec. 31, 
2008

Mar. 31, 
2009

June 30, 
2009

Sept. 30, 
2009

Dec. 31, 
2009

Mar. 31, 
2010

June 30, 
2010

$  9,043
4,126
4,917

$  7,802
4,027
3,775

$  9,315
4,111
5,204

$  9,754
4,121
5,633

$  9,298
3,739
5,559

$  8,883
3,633
5,250

$  10,790
4,204
6,586

$  10,792
4,018
6,774

4,416
        -
168
333
136
469
        -
469

3,995
          -
199
(419)
77
(342)
1,210
(1,552)

4,007
        -
253
944
56
1,000
109
891

3,503
649
251
1,230
29
1,259
(136)
1,395

3,581
        -
182
1,796
40
1,836
127
1,709

3,604
         -
181
1,465
12
1,477
(202)
1,679

3,908
            -
143
2,535
35
2,570
129
2,441

4,093
          -
121
2,560
32
2,592
(8,384)
10,976

(1,766)
$ (1,297)

(9,373)
$ (10,925)

(5,679)
$ (4,788)

(1,308)
87

$ 

(53)
$  1,656

(508)
$  1,171

(68)
$  2,373

522
$  11,498

$  0.05

$ 

(0.17)

$  0.10

$ 

0.15

$ 

0.23

$ 

0.23

$ 

0.33

$ 

1.48

(0.19)
$  (0.14)

(1.03)
(1.20)

$ 

(0.63)
$  (0.53)

(0.14)
0.01

$ 

(0.01)
0.22

$ 

(0.07)
0.16

$ 

(0.01)
0.32

$ 

$ 

0.07
1.55

$  0.05

$ 

(0.17)

$  0.10

$ 

0.15

$ 

0.22

$ 

0.22

$ 

0.32

$ 

1.43

(0.19)
$  (0.14)

(1.03)
(1.20)

$ 

(0.63)
$  (0.53)

(0.14)
0.01

$ 

     -
0.22

$ 

(0.07)
0.15

$ 

(0.01)
0.31

$ 

$ 

0.07
1.50

9,146

9,186

9,079

9,079

9,083

9,108

9,102

9,140

7,551

7,629

7,404

7,555

7,420

7,676

7,429

7,689

(1) 

(2) 

The income tax benefit in the fourth quarter of fiscal 2010 related to the release of valuation allowances. See “Critical Accounting Policies 
and Estimates — Income Tax, Deferred Tax Assets and Valuation Allowances.”
The income from discontinued operations in the fourth quarter of fiscal 2010 related to agreements reached in the fourth quarter to reduce 
the Company’s obligations under the New York leases. See “Critical Accounting Policies and Estimates, Accruals for Losses on Facility 
Leases.” (See note 3 “Discontinued Operations-Jewelry Businesses.”)

78

79

 
 
 
 
 
18. 

Subsequent Events

Equity Incentive Grants. 

On July 16, 2010, the Compensation Committee awarded 80,000 restricted shares to senior management and employees 

(“Participant”), pursuant to the Company’s 2006 Plan. Those restricted shares are subject to certain risks of forfeiture, in which 
are summarized below. 

(1) 

Service-Contingent Shares

. If a Participant does not remain in the continuous service of the Company until at 
least June 30, 2011, all of his/her restricted shares will be forfeited. If, on the other hand, a Participant remains in the service 
of the Company until at least June 30, 2011, then, 25% of his/her restricted shares will vest (that is, cease to be subject to the 
risk of forfeiture), and another 25% of his/her restricted shares will vest if he/she remains in the service of the Company until 
June 30,2012. 

(2) 

 Performance Contingent Shares

. The remaining 50% of restricted shares (the “Performance-Contingent Shares”) 

are subject to forfeiture in their entirety, if the Company does not achieve a financial performance goal, measured on the basis of 
the Company’s fiscal 2011 operating income. If, on the other hand, that financial performance goal is achieved, then, (i) 50% of 
the Participant’s Performance-Contingent Shares will become vested if he/she is still in the Company’s service on June 30, 2011; 
(ii) another 25% of his/her Performance-Contingent Shares will become vested on June 30, 2012, if the Participant is in still in 
the Company’s service as of that date; and (iii) the final 25% of the Performance-Contingent Shares will vest on June 30, 2013, 
provided that he/she is still in the Company’s service on such date. 

The Company will determine the fair value of the 80,000 shares of restricted stock based on the closing price per share of 
the Company’s common stock on the grant date. For service-based awards, we will record stock-based compensation expense over 
the requisite service period that commenced on July 16, 2010 and will continue through June 30, 2011.

That portion of stock-based compensation expense associated with the performance-based vesting requirement will not 
be recorded during the fiscal year ending June 30, 2011, unless it is considered probable that the Company will achieve the 2011 
financial objectives established by the Compensation Committee of the Board of Directors.

Dividends

On July 23, 2010, the Board of Directors declared the Company’s quarterly cash dividend of $0.30 per share of 

common stock for the first quarter of fiscal 2011. The cash dividend was paid on August 20, 2010 to stockholders of record on 
August 6, 2010. 

78

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Schedule II
Valuation and Qualifying Accounts

Description
Year Ended June 30, 2008
Allowance for doubtful accounts ...............
Allowance for customer notes receivable ....
Inventory reserve .......................................
Valuation allowance for deferred taxes .......
Year Ended June 30, 2009
Allowance for doubtful accounts ...............
Allowance for customer notes receivable ....
Inventory reserve .......................................
Valuation allowance for deferred taxes .......
Year Ended June 30, 2010
Allowance for doubtful accounts ...............
Allowance for customer notes receivable ....
Inventory reserve .......................................
Valuation allowance for deferred taxes .......

Balance at 
Beginning  
of Period

Charged  
(Credited)
to Operating 
Expenses

$ 

$ 

16,000
23,000
91,000
22,000

27,000
31,000
91,000
4,572,000

  $ 

63,000
31,000
102,000
12,962,000

$ 

$ 

$ 

24,000
8,000
-
-

50,000
-
-
-

51,000
(15,000)
-
-

Charged 
to Cost of 
Revenues

$ 

$ 

$ 

-
-
23,000
-

-
-
176,000
-

-
-
58,000
-

Charged 
(Credited)  
to Tax  
Provision

$ 

$ 

-
-
-
4,550,000

-
-
-
8,390,000

$ 

-
-
-
(12,962,000)

Net 
Deductions

$  (13,000)
-
(23,000)
-

$  (14,000)
-
(165,000)
-

$  (39,000)
-
(16,000)
-

Balance 
at End 
of Period

$ 

27,000
31,000
91,000
4,572,000

$ 

63,000
31,000
102,000
12,962,000

$ 

75,000
16,000
144,000
-

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 

FINANCIAL DISCLOSURE

None

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures 

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in 
our reports under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) is recorded, processed, summarized and 
reported within the time periods specified in the rules and forms of the Securities and Exchange Commission (the “SEC”), and 
that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief 
Financial Officer, to allow timely decisions regarding required disclosure. In designing and evaluating our disclosure controls and 
procedures, our management recognized that any system of controls and procedures, no matter how well designed and operated, 
can provide only reasonable assurance of achieving the desired control objectives, as ours are designed to do, and management 
necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures. 

As required by SEC rules, an evaluation was performed under the supervision and with the participation of our Chief 

Executive Officer and Chief Financial Officer of the effectiveness, as of June 30, 2010, of the Company’s disclosure controls and 
procedures (as defined in Rule 13a-15(e) under the Exchange Act). Based on that evaluation, our Chief Executive Officer and 
Chief Financial Officer concluded that, as of June 30, 2010, the Company’s disclosure controls and procedures were effective 
to provide reasonable assurance that information required to be disclosed in our reports that we file under the Exchange Act 
is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and that such 
information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial 
Officer, to allow timely decisions regarding required disclosure. 

Changes in Internal Control Over Financial Reporting

There have been no changes in our internal control over financial reporting that occurred during our fourth fiscal 

quarter ended June 30, 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over 
financial reporting.

80

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Management’s Report on Internal Control Over Financial Reporting 

Management of Collectors Universe, Inc. is responsible for establishing and maintaining adequate internal control 

over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial 
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with accounting principles generally accepted in the United States of 
America. Internal control over financial reporting includes those written policies and procedures that: 

§ 

pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and 
dispositions of our assets;  

§ 

provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements 
in accordance with accounting principles generally accepted in the United States of America;  

§ 

provide reasonable assurance that our receipts and expenditures are being made only in accordance with 
authorization of our management and directors; and  

§ 

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition 
of assets that could have a material effect on our consolidated financial statements.  

Internal control over financial reporting includes the controls themselves, monitoring and internal auditing practices and 

actions taken to correct deficiencies as identified. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 

Also, projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become inadequate 
because of changes in conditions or because the degree of compliance with the policies or procedures may deteriorate. 

Management’s Assessment and Determination

Our management assessed the effectiveness of Collectors Universe’s internal control over financial reporting as of June 

30, 2010, based on criteria for effective internal control over financial reporting described in “Internal Control – Integrated 
Framework” issued by the Committee of Sponsoring Organizations of the Treadway Commission. Management’s assessment 
included an evaluation of the design and the testing of the operational effectiveness of Collectors Universe’s internal control over 
financial reporting. Management reviewed the results of its assessment with the Audit Committee of our Board of Directors. 

Based on that assessment, management determined that, as of June 30, 2010, Collectors Universe, Inc. maintained 

effective internal control over financial reporting. 

ITEM 9B.  OTHER INFORMATION

None

80

81

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS

PART III

Except for information concerning the Company’s executive officers, which is included in Part I of this Annual Report, 
the information required by Item 10 is incorporated by reference from the Company’s definitive proxy statement, expected to be 
filed with the Commission on or before October 28, 2010 for the Company’s 2010 annual stockholders’ meeting.

ITEM 11.  EXECUTIVE COMPENSATION

The information required by Item 11 is incorporated herein by reference from the Company’s definitive proxy statement, 

expected to be filed with the Commission on or before October 28, 2010 for the Company’s 2010 annual stockholders’ meeting. 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Except for the information below regarding our equity compensation plans, the information required by Item 12 is 

incorporated herein by reference from the Company’s definitive proxy statement, expected to be filed with the Commission on or 
before October 28, 2010 for the Company’s 2010 annual stockholders’ meeting.

The following table provides information relating to our equity compensation plans as of June 30, 2009.

Column A
Number of Securities to 
be Issued Upon Exercise 
of Outstanding Options, 
Warrants and Restricted 
Shares

Column B

Weighted-Average 
Exercise Price of 
Outstanding Options, 
Warrants

Column C
Number of Securities Remaining 
Available for Future Issuance 
under Equity Compensation Plans 
(Excluding Securities Reflected in 
Column A)

434,000

         $  10.72

         $ 

551,000

Equity compensation plans

approved by stockholders

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by Item 13 is incorporated herein by reference from the Company’s definitive proxy statement, 

expected to be filed with the Commission on or before October 28, 2010 for the Company’s 2010 annual stockholders’ meeting.

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by Item 14 is incorporated herein by reference from the Company’s definitive proxy statement, 

expected to be filed with the Commission on or before October 28, 2010 for the Company’s 2010 annual stockholders’ meeting.

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ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a)(1) 

Financial Statements

PART IV

The following financial statements are included in Item 8 of Form 10-K:

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of June 30, 2010 and 2009

Consolidated Statements of Operations for the years ended June 30, 2010, 2009 and 2008

Consolidated Statements of Stockholders’ Equity for the years ended June 30, 2010, 2009 and 2008

Consolidated Statements of Cash Flows for the years ended June 30, 2010, 2009 and 2008

Notes to the Consolidated Financial Statements

(a)(2) 

Financial Statement Schedule

Schedule II Valuation and Qualifying Accounts

Other schedules are omitted because the required information is either inapplicable or has been disclosed 
in the consolidated financial statements and notes thereto.

(a)(3) 

Exhibits

See Index to Exhibits immediately following the Signature Page of this Annual Report for a list of the 
Exhibits required, pursuant to Item 601 of Regulation S-K, to be filed with this Annual Report. 

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83

Pursuant to the requirements of Section 13 or 15(d) of the Securities Act of 1934, the registrant has duly caused this 

Annual Report to be signed on its behalf by the undersigned thereunto duly authorized.

SIGNATURES

Date: 

September 8, 2010

COLLECTORS UNIVERSE, INC

By: 
Joseph J. Wallace, Chief Financial Officer

/s/  JOSEPH J. WALLACE

POWER OF ATTORNEY

Each person whose signature to this Annual Report appears below hereby appoints Michael J. McConnell and Joseph 

J. Wallace, and any of them, individually, to act severally as attorneys-in-fact and agents, with power of substitution and 
resubstitution, for each of them, to sign on his or her behalf, individually and in the capacities stated below, and to file, any and all 
amendments to this Annual Report, which amendment or amendments may make changes and additions as such attorneys-in-fact 
may deem necessary or appropriate.

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report has been signed by the 

following persons on behalf of the Registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ A. CLINTON ALLEN 
A. Clinton Allen

/s/ MICHAEL J. MCCONNELL 
Michael J. McConnell

/s/ DAVID HALL
David G. Hall

Chairman of the Board and Director

September 8, 2010

Chief Executive Officer and Director

September 8, 2010

President and Director

September 8, 2010

/s/ JOSEPH J. WALLACE
Joseph J. Wallace

Chief Financial Officer 
(Principal Financial and Accounting Officer)

/s/ VAN D. SIMMONS
Van D. Simmons

/s/ A. J. BERT MOYER 
A. J. Bert Moyer

/s/ DEBORAH A. FARRINGTON
Deborah A. Farrington

/s/ BRUCE A. STEVENS
Bruce A. Stevens

Director

Director

Director

Director

September 8, 2010

September 8, 2010

September 8, 2010

September 8, 2010

September 8, 2010

S-1

INDEX TO EXHIBITS

Description

Amended and Restated Certificate of Incorporation of Collectors Universe. Incorporated by reference to Exhibit 3.2 to the 
Company’s Registration Statement on Form S-3 (File No. 333-122129), filed on January 19, 2005. 

Certificate of Amendment to Amended and Restated Certificate of Incorporation of Collectors Universe. Incorporated by 
reference to Exhibit 3.2.1 to the Company’s Registration Statement on Form S-3 (File No. 333-122129), filed on January 19, 
2005. 

Certificate of Amendment to Section 2 of Article III of the Company’s Bylaws, effective as of September 26, 2008, establishing 
a Majority-Vote requirement for Directors. Incorporated by reference to Exhibit 3.4 to the Company’s Current Report on Form 
8-K dated September 26, 2008.

Amended and Restated Bylaws of Collectors Universe, Inc. as adopted and effective September 26, 2008. Incorporated by 
reference to Exhibit 3.3 to Quarterly Report on Form 10-Q for the Quarter ended September 30, 2008.

Collectors Universe 1999 Stock Incentive Plan.*

Form of Stock Option Agreement for the Collectors Universe 1999 Plan.*

PCGS 1999 Stock Incentive Plan.*

Form of Stock Option Agreement for the PCGS 1999 Plan.*

Form of Indemnification Agreement.*

Collectors Universe/eBay Mutual Services Term Sheet dated February 10, 1999, between the Company and eBay, Inc.*

Collectors Universe 2003 Stock Incentive Plan. Incorporated by reference to Exhibit 10.1 to the Company’s Registration 
Statement on Form S-8 (File No. 333-121035), filed on December 6, 2004.

Form of Stock Option Agreement for 2003 Stock Incentive Plan. Incorporated by reference to Exhibit 10.2 to the Company’s 
Registration Statement on Form S-8 (File No. 333-121035), filed on December 6, 2004.

Form of Restricted Stock Purchase Agreement for 2003 Stock Incentive Plan. Incorporated by reference to Exhibit 10.3 to the 
Company’s Registration Statement on Form S-8 (File No. 333-121035), filed on December 6, 2004.

Separation Agreement and Mutual Release dated as of March 16, 2009 between the Company and Michael R. Haynes. 
Incorporated by reference from Exhibit 10.99 to the Company’s Quarterly Report on Form 10-Q for the quarter ended 
March 31, 2009.

Collectors Universe, Inc. Fiscal 2010 Management Incentive Plan adopted as of July 1, 2009.**

Restricted Stock Agreement dated as of July 31, 2009 between Michael J. McConnell and the Company providing for the grant 
of restricted shares pursuant to the 2010 Management Incentive Plan.**

Restricted Stock Agreement dated as of July 31, 2009 between David G. Hall and the Company providing for the grant 
of restricted shares pursuant to the 2010 Management Incentive Plan.**

Restricted Stock Agreement dated as of July 31, 2009 between Joseph J. Wallace and the Company providing for  
the grant of restricted shares pursuant to the 2010 Management Incentive Plan.**

Collectors Universe 2006 Equity Incentive Plan. Incorporated by reference from Appendix A to the Company’s 2006 Proxy 
Statement filed with the Commission on October 27, 2006

Form of Restricted Stock Agreement for Restricted Stock Awards granted to the Company’s CEO and CFO on July 16, 2010. 
Incorporated by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K dated July 16, 2010.

Subsidiaries of Registrant

Consent of Independent Registered Public Accounting Firm

Certifications of CEO Under Section 302 Of The Sarbanes-Oxley Act

Certifications of CFO Under Section 302 Of The Sarbanes-Oxley Act

CEO Certification of Periodic Report Under Section 906 of the Sarbanes-Oxley Act

CFO Certification of Periodic Report Under Section 906 of the Sarbanes-Oxley Act

Exhibit 
No.

3.2

3.2.1

3.3

3.3.1

10.1

10.2

10.4

10.5

10.6

10.9

10.27

10.28

10.29

10.42

10.43

10.44

10.45

10.46

10.47

10.48

21.1

23.1

31.1

31.2

32.1

32.2

* 

** 

Incorporated by reference to the same numbered exhibit to the Company’s Registration Statement (No. 333-86449) on Form S-1 filed with 
the Commission on September 2, 1999.
Incorporated by reference to the same numbered exhibit to the Company’s Annual Report on Form 10-K for the fiscal year ended June 30, 
2009, filed with the Commission on September 4, 2009.

E-1