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Constellation Brands

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FY2016 Annual Report · Constellation Brands
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STAR POWER

celebrating milestones & momentum

2016 SUMMARY ANNUAL REPORT

Expanded production capacity in Mexico

CHAIRMAN’S LETTER

ELEVATING ABOVE & BEYOND...

W hat better way to mark the historic milestone of our company’s 70th anniversary than with a year of 

celebrated the company’s enduring success – and toasted a future that’s shaping up to be even more 

extraordinary performance and continued growth momentum! Fiscal 2016 was all that and more as we 

promising than our notable past.

In fiscal 2016, we welcomed two new superstars to the 

For the fourth consecutive calendar year, Constellation 

family: Meiomi, the fastest-growing, major luxury wine 
brand in the U.S.,1 and Ballast Point, one of the most 
awarded, major craft brewers in the industry.2 

Brands was one of the top performing stocks in the 
Standard & Poor’s S&P 500® Index. This made fiscal 2016 
an especially good year to initiate a common stock cash 

In addition to our exciting new acquisitions, we also 

invested in the long-term growth of our existing beer, 

dividend, which we did – and proudly paid it to our loyal 

shareholders each quarter. 

wine and spirits businesses. We continued to dramatically 

expand our brewery production capacity in Mexico.  

We also nurtured our highly successful New Zealand  

As I reflect on the many reasons we had to celebrate in 
fiscal 2016, without a doubt, our #1 reason is our people – 
who demonstrate an unending capacity and commitment 

wine business, planting 1,200 acres of new sauvignon 
blanc vineyards in Marlborough and continuing our 

to reflect and honor our family business values both 
at work and in the communities where we live and 

progress to double production capacity at our main 

operate. To learn about the many ways our people and 

Marlborough winery.

our company have made a positive difference throughout 

1IRI Channels 2015
2Company estimates of largest 2015 craft brew competitions

Increased sauvignon blanc vineyards in Marlborough

fiscal 2016, please review our latest Corporate 

Social Responsibility Annual Report online at 

www.constellationcsr.com.

While we’ve come a long way in 70 years, our 

stellar performance in fiscal 2016 reminds us that 

we’re just getting started, and I believe – without 

question – the best is yet to come. 

Thank you for your remarkable support of our 

business and our brands. We are thrilled to have 

delivered another rewarding year of unprecedented 

value to our shareholders – and look forward to 

continuing the trend in the year ahead.

Richard Sands 
Chairman of the Board

WE CARE  
TO MAKE A 
DIFFERENCE...

NOURISHING NEIGHBORS
Nearly 750 employees 
volunteered in their local 
communities, collected more 
than 100,000 pounds of food 
and raised over $70,000 for 
Blessings in a Backpack, a 
global organization fighting 
childhood hunger.

NORTHERN CALIFORNIA  
WILDFIRE RELIEF
Our employees teamed up 
with the company to donate 
$100,000 to support relief 
efforts in one of our major 
wine producing regions.

CORONA CARES
Corona Cares initiatives 
raised a record $1 million 
for The V Foundation for 
Cancer Research.

EMPLOYEE MATCH 
PROGRAM 
Global employee 
participation in our 
Employee Match Program 
increased by 17%, resulting 
in total donations of nearly 
$500,000 to the causes most 
important to our employees.

1

CONSTELLATION BRANDS / Summary Annual Report / 2016CHIEF EXECUTIVE OFFICER’S LETTER

SEIZING GROWTH AT EVERY TURN...

fulfilling year for Constellation Brands – marked by strong financial performance, notable 

I am extremely pleased to share that fiscal 2016 was yet another incredibly dynamic and 

brand and business milestones, industry accolades and strategic acquisitions. 

We accelerated our growth 

we have the leadership 

Today, Constellation is the 

across beer, wine and spirits 

strength, the right portfolio 

by strictly adhering to our 

and the organizational 

largest multi-category 

supplier and the third 

strategic imperatives to: 

discipline to be a dominant 

largest TAB company in 

build brands, apply rigorous 

leader in the Total Alcohol 

the U.S.1 We achieved this 

strong position through 

our long-term efforts to 

premiumize our overall 

portfolio. Approximately 

80% of TAB category growth 

in IRI channels is driven by 

premium products, which 

is why our fiscal 2016 

strategic acquisitions of 

Meiomi Wines and Ballast 

Point, two higher-end 

brands, were so important. 

financial discipline and build 

Beverage (TAB) category. 

the best organization. 

Why the emphasis on  

As a result, we made 

growing our TAB 

remarkable progress and 

leadership? Simply put, 

achieved record-breaking 

it provides the greatest 

outcomes that confirm 

opportunity to create 

long-term shareholder 

value. Within Consumer 

Packaged Goods (CPG) 

retail, TAB was the second 

largest dollar sales 

category and the second 

largest provider of dollar 

growth.1 Thus, it is 

a highly important 

category in which to 

win with consumers – 

and winning we are! 

FISCAL 2016  
HIGHLIGHTS

$522M

Free Cash Flow2

$5.43

Earnings Per Share3 
(comparable basis)

 22% over fiscal 2015

 18%

Consolidated Operating  
Income over fiscal 2015

 24% Beer

 8% Wine and Spirits

 23%

Stock Price 

TAKING OUR INNOVATION CUES  
FROM CONSUMERS
To further accelerate our 

strategies with respect to 

TAB success, in fiscal 2016, 

expanding TAB shelf space 

we solidified and expanded 

and developing new ways 

our Growth organization 

to engage consumers and 

around a consumer-

build loyalty. They are also 

focused framework of 

more effectively aligning 

Innovation, Insights and 

our brand investments with 

Process. These efforts 

proven consumer trends 

are helping us more 

and preferences. 

precisely target our retailer 

2
1IRI Channels 2015 
2Please see page 12 for reconciliation to the most directly comparable GAAP financial measure

3EPS on a reported basis is $5.18 up 24% over fiscal 2015 

 
In fiscal 2016, the Growth organization 

added new team members and 

made significant advances to enable 

Constellation to capitalize on the 

distinct premium TAB advantages we 

have in the marketplace. Namely, we 

CULTIVATING LEADERSHIP 
EXCELLENCE
At Constellation, our people make us 

great, so it’s important to continually 

evolve our leaders to develop the skills 

and talents required to maintain our 

are exceptionally well positioned to 

growth leadership over time. 

maximize the success of holiday cross-

promotions, as consumers drink across 

categories and we offer the right mix 

of products within our own portfolio 

for every occasion. We can also create 

powerful collaborations with national  

retail accounts to develop strategies 

needed to win with consumers. Finally, 

we have the tools and insights to look 

beyond beer, wine or spirits specific data 

in order to fully understand and respond 

to consumers’ total lifestyle and TAB 

drinking experiences and preferences. 

1Nielsen Beverage Alcohol Media Report 2015

In fiscal 2016, we made strategic 

leadership changes across Constellation 

to further bolster performance and quality. 

By investing in the next generation of 

senior business leaders, we are securing 

a strong pipeline of leadership excellence 

for years to come. 

The following pages provide a closer 

look at our fiscal 2016 highlights across 

our beer, wine and spirits businesses.

I want to personally thank you for your 

support of our company, our leadership, 

our employees and our brands. We’re 

grateful you’ve chosen to be an invested 

partner with us as we fulfill our mission to 

build brands that people love.

Rob Sands 
President & CEO

SAVVY CONSUMER INSIGHTS PAY OFF
Woodbridge and Corona are among the top 
beverage alcohol TV ads according to Nielsen,1 
citing that the ads are able to: 

“Break through the clutter of real-world TV ad 

viewing – including the impact of multi-tasking 
and life’s many other distractions – to deliver high 
performance in Brand Memorability.”

GROWTH 
ORGANIZATION 
HIGHLIGHTS

BROKE GROUND ON 
NEW WINE SENSORY 
LABORATORY 
Located at Woodbridge 
Winery, the new laboratory 
will help our winemakers 
continue to develop wines 
that meet evolving consumer 
taste preferences.

COMPLETED DEMAND STUDY 
Results from the study will help 
drive an innovation pipeline 
that meets consumer needs as 
they increasingly drink across 
beverage alcohol categories.

LAUNCHED 
CONSTELLATION 
VENTURES
Our new corporate 
venture capital 
function made minority 
investments in 
Crafthouse Cocktails and 
Nelson’s Green Brier 
Tennessee Whiskey.

3

CONSTELLATION BRANDS / Summary Annual Report / 20164

BEER BUSINESS CONTINUES TO SKYROCKET

Fiscal 2016 was another powerhouse year for our 

beer business as we further solidified our position 

as the #1 brewer and seller of imported beer in the 

U.S. market, and the #3 brewer and seller of beer overall. 

TARGETED INVESTMENTS IN MEXICO 
SUPPORT EXPLOSIVE CONSUMER DEMAND 
Because of the tremendous and sustained long-term 

growth of our Mexican beer portfolio in the high-end 

For the third consecutive year, the Constellation Brands 

segment of the U.S. beer market, we are making smart 

beer business was the #1 contributor to growth in the total 

investments now to ensure we have the capacity, quality, 

U.S. beer category, with most of our brands in the Mexican 

control and flexibility to meet expected demand well into 

import portfolio posting record volumes in fiscal 2016.

the future. 

Corona Extra sold more than 117 million cases in fiscal 

In fiscal 2016, we continued efforts to expand our brewery 

2016, growing depletions nearly 10% versus the prior 

and glass plant operations in Mexico. We announced 

year. We achieved these results by gaining distribution 

plans to build a second state-of-the-art brewery in 

for key packages, accelerating investments in media and 

Mexicali, Baja California, Mexico. Initially, this brewery will 

merchandising, and continuing to grow the can format, 

be built to operate at 10 million hectoliters of production 

which represented approximately one-third of the growth 

capacity with future scalability to 20 million hectoliters. 

of the Corona Extra brand for the year.

The Mexicali location is ideal given its close proximity 

Modelo Especial, our other beer heavyweight, was the 

to the state of California, Constellation’s largest beer 

fastest-growing major beer brand in America, achieving 

market. The new brewery is being built with similar 

depletion growth of nearly 20% during the year. Modelo 

technological and operational advancements as our Nava 

Especial became the #1 dollar share gainer among U.S. 

brewery, and is designed to ensure consistency in brewing 

beer brands in IRI channels during calendar year 2015.

and production processes with the highest level of product 

Overall, the beer business achieved depletion growth of 

more than 12% – leading volume gains ahead of all U.S. 

brewers and outperforming the U.S. beer industry, key 

competitors and all other imports.

quality expected at both facilities.

#1

dollar share 
gainer

#1

imported  
beer

Data noted on this page from IRI Channels 2015

RISING STAR

ESTABLISHED GROWTH

5

CONSTELLATION BRANDS / Summary Annual Report / 2016BEER MARKETING HIGHLIGHTS 

NEW CORONA EXTRA  
CAN DESIGN A HIT  
WITH CONSUMERS                                 

Corona Extra launched 
a newly-redesigned can 
that better captures the 
equity of the brand’s iconic 
bottle and consumers took 
notice. Supported by a 
fully-integrated marketing 
campaign, volume growth for 
the new Corona Extra  
can topped 100% versus 
the prior year, accounting 
for one-third of the brand’s 
annual overall growth.

BEER TEAM ON “2015 
MARKETER A-LIST”
Best-in-class advertising 
and marketing earns 
Constellation’s beer team 
a top spot on Ad Age’s 
“2015 Marketer A-List.” 
Constellation Brands was 
the only beer, wine or spirits 
company to make the list.

CORONA HOLIDAY  
CLASSIC CELEBRATES  
25 YEARS
“Oh Tannenpalm,” Corona 
Extra’s classic seasonal 
TV spot – and a consumer 
favorite – aired for the 25th 
consecutive year, reminding 
viewers there’s no better 
beer than Corona to put you 
in the holiday spirit.

MODELO ESPECIAL 
BECOMES A NATIONAL  
TV SUPERSTAR
Modelo Especial launched its 
first national TV advertising 
campaign for the general 
market, designed to introduce 
this brand to new consumers. 
The successful effort 
generated a 17% sales lift 
among consumers who saw 
the commercial, versus those 
who did not – and more than 
60% of these consumers had 
previously never tried Modelo.

CORONA LIGHT PUTS  
THE PARTY ON TV
Corona Light, the top-selling 
imported light beer in the 
U.S., launched a new TV 
campaign positioning the 
brand as “The Light Cerveza” 
to highlight its status as 
the only light beer providing 
the Corona experience. The 
brand had record volume 
growth for the year, with 
Corona Light cans growing 
more than 40%.

MODELO ESPECIAL  
TAKES ON THE NFL
Modelo Especial invested 
heavily in NFL sports 
programming across CBS, 
FOX, ESPN and ESPN2 
during the start of the 
2015 football season – 
contributing to its status as 
the fastest-growing, major 
beer brand in America.

VICTORIA DRESSES  
UP TO CELEBRATE ITS  
150TH ANNIVERSARY
Victoria, the oldest beer 
in Mexico, celebrated its 
150th anniversary with 
commemorative packaging. 
The brand also introduced 
its new can format. Victoria’s 
marketing efforts centered 
around key holidays that 
are important to its core 
Hispanic consumers, 
including Mother’s Day, 
Father’s Day, Fiestas Patrias 
and the holidays.

PACIFICO HITS THE  
SNOW & SURF 
Pacifico continued to 
leverage sponsorships of key 
sporting events popular with 
its consumers to increase 
awareness and stimulate 
trial. The brand served as 
presenting sponsor and 
official beer of the U.S. Open 
of Snowboarding in Vail, 
Colorado and the U.S. Open 
of Surfing in Huntington 
Beach, California.

6

Data noted on this page from IRI Channels 2015 and Nielsen Catalina Solutions Household Analysis 2015

“Our beer business was the #1 contributor to growth in the total U.S. beer category 

for the third consecutive year. In addition, we acquired Ballast Point, one of the 

fastest-growing and most highly respected craft brewers in the country. We have 

a solid foundation for growth and we’re well-positioned to continue building on 

our momentum in the U.S. beer market in the years ahead.”

Paul Hetterich, Executive Vice President and President,  
Beer Division, Constellation Brands, Inc.

Work also continued to expand Nava brewery production 

capacity to 27.5 million hectoliters. Our first incremental  

5 million hectoliters of Nava production is now operational 

and we are on track to achieve 20 million hectoliters of 

functioning brewing capacity during calendar year 2016.

BALLAST POINT JOINS THE FAMILY
In fiscal 2016, Constellation boldly entered the U.S. craft 

beer market with the acquisition of Ballast Point. Ballast 

Point provides a high-growth premium platform that will 

enable Constellation to compete in the fast-growing, craft 

beer segment, further strengthening our position in the 

high end of the U.S. beer market.

In calendar year 2015, Ballast Point grew volume sales by 

more than 130% and sold nearly four million cases. This 

growth is approximately three times that of any major 

competitor. 

Overall, we are right on schedule with our expansion 

activities. We are strongly positioned to continue to 

invest in Mexico and enhance our operational platform 

to support the phenomenal, industry-leading growth of 

our beer business. 

 130%+

volume sales  
in calendar year 2015

Data noted on this page from Beer Marketers Insights 2015

7

CONSTELLATION BRANDS / Summary Annual Report / 20168

WINE AND SPIRITS ACCELERATES  
GROWTH WORLDWIDE

In fiscal 2016, we sharpened our focus on 

premiumization, innovation and brand building, 

which helped drive margin expansion and impressive 

earnings growth in the U.S. and abroad for our wine and 

spirits brands. The targeted investments we made helped 

grow our focus brand depletions by 5% for the year. 

Our spirits portfolio posted net sales growth of 6%, driven 

by our flavored line extensions for Paul Masson Grande 

Amber Brandy and SVEDKA Vodka. Our Casa Noble 

Tequila was a winner in terms of both quality and growth. 

The brand gained share, nearly doubled net sales and 

tripled its number of distribution accounts – making it one 

of the fastest-growing tequila brands in the U.S. market, 

with great promise for an outstanding future growth 

trajectory. Casa Noble also achieved a 94-point score in 

Wine Enthusiast and a “Top 10 Best Tequila” designation 

from Liquor.com. 

Our luxury brands and tiers also maintained their 

reputation for excellence among the critics. Several brands, 

#1

pinot noir brands  
in their respective price segments

including Robert Mondavi Winery, SIMI and Mount Veeder 

One of our newer brands, Tom Gore Vineyards, gained 

received outstanding reviews, rankings and 90+ scores 

consumer acceptance for its high-quality, authentic second 

from publications such as Wine Spectator, Wine Enthusiast 

generation grape farmer brand story, and was featured in 

and Wine & Spirits. In Canada, Robert Mondavi Winery was 

Wine Enthusiast’s “Celebrating Wine Around the World,” 

named “Winery of the Year” by Canada’s Vines magazine. 

and the Wall Street Journal’s “My Ride” series. The brand’s 

NEW

flavored line 
extensions

94points

exceptional performance also earned it a 2016 Rising Star 

award from the Beverage Information Group.

PINOT NOIR LEADERSHIP SHINES  
WITH MEIOMI ACQUISITION 
The Meiomi luxury wine brand acquisition and its full 

integration into our existing wine portfolio in fiscal 2016 

helped to secure Constellation’s position as the U.S. pinot 

noir market leader. Meiomi was the fastest-growing, 

Data noted on this page from IRI Channels 2015

9

CONSTELLATION BRANDS / Summary Annual Report / 2016major brand in IRI channels in the $20 luxury price point. 

Efforts to expand Meiomi distribution since the acquisition 

helped to drive accelerating brand depletion growth of 

nearly 60% in fiscal 2016. These indicators signal plenty of 

room for the brand to continue driving healthy growth for 

the business over the long term. 

Together, Mark West and Meiomi are the #1 pinot noir 

brands in their respective price segments, and we 

are enthusiastically investing in the popular varietal 

to maintain our industry leadership. In fiscal 2016, we 

launched Mark West Black, a higher-priced, bolder pinot 

noir with a richer, more full-bodied taste profile. And our 

highly successful brand, The Dreaming Tree, introduced 

its first pinot noir varietal. 

INNISKILLIN WINERY CELEBRATES  
40 YEARS  |  1975 – 2015

brands. It is the largest holder of independent retail 

licenses in Ontario, with more than 160 Wine Rack stores 

and a winning brand portfolio that boasts many top-

In the New Zealand wine market, we had strong annual 

selling consumer favorites. 

growth rates of 8% in the super premium segment and 

132% in the ultra premium segment – led by Selaks and 

Kim Crawford. 

Propelled by a strong leadership team and extensive 

knowledge of the Canadian market, the Canadian wine 

business exceeded its financial goals in fiscal 2016, 

Our Canadian wine business grew its impressive 

while outperforming the industry and growing market 

leadership position within the Canadian market in fiscal 

share. Kim Crawford remains the largest New Zealand 

2016. The size and scale of our Canadian business 

brand and imported white wine brand in Canada, and the 

is significant with eight wineries in key regions, 

brand’s sauvignon blanc is the largest white wine SKU in  

approximately 1,700 acres of Canadian vineyards and a 

Canada overall. 

network of growers to support our Canadian-produced 

“This  year  we  continued  to  premiumize  our  wine  and  spirits  portfolio  through 

new  innovation  and  acquisitions  that  focus  on  quality  products  that  deliver 

exceptional consumer value. We raised the bar on talent and performance, and 

will continue to invest in building a world-class team.”

Bill Newlands, Executive Vice President and President,  
Wine and Spirits Division, Constellation Brands, Inc. 

10
Data noted on pages 10 and 11 from IRI Channels 2015, company estimates, Canada All National Channel 2015 and Aztec New Zealand Channel 2015

BRAND SUPERSTARS RISE TO  
THE TOP ACROSS CATEGORIES
With an uncompromising commitment to product quality 

and marketing excellence, in fiscal 2016 our wine and 

spirits brands showed the world what it takes to be the 

best – and stay that way! Constellation Brands remained 

the #1 premium wine company in the world and achieved 

a host of other industry-leading milestones:

CASA NOBLE

•  Fastest growing of the leading tequila brands  

in the U.S.

KIM CRAWFORD

•  #1 sauvignon blanc in U.S. & Canada

•  #1 New Zealand sauvignon blanc by-the-glass in 

2016 W&S Restaurant Poll

•  #11 on wine.com’s “Top 100 Wines of 2015”

MEIOMI 

•  #1 pinot noir in the U.S.

•  #1 on wine.com’s “Top 100 Wines of 2015” 

•  #20 on Wine Spectator’s “Top 100 Wines for 2015”

RUFFINO

•  #1 chianti in the U.S.

•  #2 Italian wine in Canada 

SELAKS

•  #2 table wine in New Zealand

SVEDKA VODKA

•  #1 imported vodka in the U.S.

•  #2 spirits brand in the world for engagement on 
social media, according to The Spirits Business

•  2015 spirits growth brand  

(Beverage Information Group)

WOODBRIDGE BY ROBERT MONDAVI

•  #1 cabernet sauvignon in the U.S. 

11

CONSTELLATION BRANDS / Summary Annual Report / 2016FINANCIAL HIGHLIGHTS

For the years ended February 28 or 29 
(in millions, except per share data)

Income Statement Reported Results

Sales

Net sales

Operating income 

Earnings from unconsolidated investments  

Net income attributable to CBI

Diluted net income per share attributable to CBI

Income Statement Comparable Results

Net sales

Operating income

Earnings from unconsolidated investments 

Net income attributable to CBI

Diluted net income per share attributable to CBI

Cash Flow Data

2016

2015

2014

2013

2012

$ 7,223.8

$ 6,672.1

$ 5,411.0

  $  3,171.4

  $  2,979.1

6,548.4

1,765.1

51.1

1,054.9

5.18

6,028.0

1,500.2

21.5

839.3

4.17

4,867.7

2,437.7

87.8

1,943.1

9.83

  2,796.1

  2,654.3

522.9

233.1

387.8

2.04

486.5

228.5

445.0

2.13

$ 6,548.4

$ 6,028.0

$ 4,867.7

  $  2,796.1

  $  2,654.3

1,865.6

26.6

1,106.5

5.43

1,583.0

1,168.3

21.5

893.0

4.44

87.9

641.7

3.25

556.7

234.1

415.9

2.19

540.0

228.5

487.8

2.34

Net cash provided by operating activities

$ 1,413.7

$ 1,081.0

$    826.2

  $  556.3

  $  784.1

Purchases of property, plant and equipment

Free cash flow

(891.3)

522.4

(719.4)

361.6

(223.5)

602.7

(62.1)

494.2

(68.4)

715.7

Comparable financial results are provided because we believe this 
information provides investors better insight into underlying business 
trends and results in order to evaluate year-over-year financial 
performance. Management uses this information in evaluating our results 
of core operations and internal goal setting.

The comparable financial results primarily reflect the exclusion of the 
following items:  net (gain)/loss on mark to fair value of undesignated 
commodity derivative contracts, partially offset by settlements of 
undesignated commodity derivative contracts; amortization of favorable 
interim supply agreement associated with the Beer Business Acquisition; 
the flow through of inventory step-up associated with acquisitions; certain 
other cost of product sold; restructuring charges and other related costs; 
transaction, integration and other acquisition-related costs associated with 
pending and completed acquisitions; gains in connection with releases 
from certain contractual obligations; net (gain)/loss on sale of and/or 
write-down of certain other nonstrategic assets; gain on remeasurement 
to fair value of equity method investment; deferred compensation costs 
associated with certain employment agreements related to a prior 
period; certain other selling, general and administrative costs; net gains 
on acquisition of Ruffino; gain on obligation from put option of Ruffino 
shareholder; impairment of certain goodwill and intangible assets; 
dividend income from a retained interest in a previously divested business; 
an equity method investee’s transaction costs associated with a pending 
acquisition; and loss on write-off of debt issuance costs.

The impact of excluding these items from the comparable financial results 
for: operating income totaled $100.5 for 2016, $82.8 for 2015, ($1,269.4) 
for 2014, $33.8 for 2013 and $53.5 for 2012; earnings from unconsolidated 
investments totaled ($24.5) for 2016, $0.1 for 2014 and $1.0 for 2013; net 
income attributable to CBI totaled $51.6 for 2016, $53.7 for 2015, ($1,301.4) 
for 2014, $28.1 for 2013 and $42.8 for 2012; diluted net income per share 
attributable to CBI totaled $0.25 for 2016, $0.27 for 2015, ($6.59) for 2014, 
$0.15 for 2013 and $0.21 for 2012. Amounts for net income attributable to 
CBI and diluted net income per share attributable to CBI on a comparable 
basis are net of income taxes at a rate of 29.6% for 2016, 29.5% for 2015, 
31.2% for 2014, 26.2% for 2013 and 17.0% for 2012.

“Free cash flow,” as defined in the reconciliation above, is considered a 
liquidity measure and provides useful information to investors about the 
amount of cash generated, which can then be used, after required debt 
service and dividend payments, for other general corporate purposes. A 
limitation of free cash flow is that it does not represent the total increase 
or decrease in the cash balance for the period. Free cash flow should 
be considered in addition to, not as a substitute for, or superior to, cash 
flow from operating activities prepared in accordance with U.S. generally 
accepted accounting principles.

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PERFORMANCE GRAPH
Set forth below is a line graph comparing, for the fiscal years ended the last day of February 2012, 2013, 2014, 2015  
and 2016, the cumulative total stockholder return of the Company’s Class A Common Stock and Class B Common 
Stock with the cumulative total return of the S&P 500®
of the publicly traded companies which comprised the Company’s executive compensation peer group as of the 
conclusion of its fiscal year ended February 29, 2016. The graph assumes the investment of $100.00 on February 28, 
2011 in the Company’s Class A Common Stock, the Company’s Class B Common Stock, the S&P 500®
 Index and the 
Peer Group Index, and also assumes the reinvestment of all dividends.

 Index and a peer group index.1 The Peer Group Index consists 

COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
The stock price performance included in this graph is not necessarily indicative of future stock price performance.  
The Company neither makes nor endorses any predictions as to future stock performance.

$800

$700

$600

$500

$400

$300

$200

$100

$0

2/11

2/12

2/13

2/14

2/15

2/16

Constellation Brands, Inc. 
Class A

Constellation Brands, Inc. 
Class B

S&P 500®

Peer Group1

2/11

2/12

2/13

2/14

2/15

2/16

Constellation Brands, Inc. Class A

$ 100.00

$ 107.48

$ 217.72

$ 398.77

$ 564.57

$ 702.84

Constellation Brands, Inc. Class B

S&P 500®

Peer Group1

 100.00

 100.00

 100.00

108.38

105.12

121.47

220.13

119.27

138.01

404.56

149.53

159.06

573.13

172.72

184.75

714.31

162.03

190.42

1 The Peer Group Index is weighted according to the respective issuer’s stock market capitalization and is comprised of the following companies: Brown-Forman 
Corporation (Class B Shares); Campbell Soup Company; Clorox Company (The); Coach, Inc.; Diageo plc; Dr Pepper Snapple Group, Inc.; Estée Lauder Companies 
Inc. (The); General Mills, Inc.; Harley-Davidson, Inc.; Hershey Company (The); J. M. Smucker Company (The); Kellogg Company; Keurig Green Mountain, Inc.; 
McCormick & Company, Inc.; Mead Johnson Nutrition Company; Molson Coors Brewing Company (Class B Shares); Monster Beverage Corporation; Ralph Lauren 
Corporation; Reynolds American Inc.

   Lorillard, Inc. which was previously a member of this peer group, is no longer included due to its acquisition by Reynolds American Inc. during our most recently 
concluded fiscal year. 

13

CONSTELLATION BRANDS / Summary Annual Report / 2016DIRECTORS AND EXECUTIVE OFFICERS 
(AS OF APRIL 30, 2016) 

DIRECTORS 
Richard Sands Chairman 
of the Board, Constellation 
Brands, Inc. 

Robert Sands President 
and Chief Executive Officer, 
Constellation Brands, Inc. 

Jerry Fowden (1) (3)  
Chief Executive Officer,  
Cott Corporation 

Barry A. Fromberg (2) (3)  
Chief Financial Officer, 
Hospitalists Now, Inc. 

Robert L. Hanson (2)  
Chief Executive Officer,  
John Hardy Global Limited 

Ernesto M. Hernández (1) 
President and Managing 
Director, General Motors de 
Mexico, S. de R.L. de C.V. 

James A. Locke III (3)  
Senior Counsel to the law firm 
of Nixon Peabody LLP 

Daniel J. McCarthy (2)  
President and Chief 
Executive Officer, Frontier 
Communications Corporation

Judy A. Schmeling (2) Chief 
Operating Officer and Chief 
Financial Officer, HSN, Inc. 

Keith E. Wandell (1)  
Retired Chairman of the 
Board, President and Chief 
Executive Officer, Harley-
Davidson, Inc. 

EXECUTIVE OFFICERS 
Richard Sands Chairman 
of the Board, Constellation 
Brands, Inc. 

Robert Sands President 
and Chief Executive Officer, 
Constellation Brands, Inc. 

William F. Hackett Executive 
Vice President and Chairman, 
Beer Division, Constellation 
Brands, Inc. 

F. Paul Hetterich  
Executive Vice President and 
President, Beer Division, 
Constellation Brands, Inc.

Thomas M. Kane Executive Vice 
President and Chief Human 
Resources Officer, Constellation 
Brands, Inc. 

David Klein Executive Vice 
President and Chief Financial 
Officer, Constellation Brands, Inc. 

Thomas J. Mullin Executive Vice 
President and General Counsel, 
Constellation Brands, Inc. 

William A. Newlands Executive 
Vice President and President,  
Wine and Spirits Division, 
Constellation Brands, Inc. 

(1)  Member of Human Resources 

Committee

(2) Member of Audit Committee
(3)  Member of Corporate Governance 

Committee

Additional biographical information about the Directors is included in the Proxy Statement relating to the 
Company’s 2016 annual meeting distributed with this Annual Report and posted on the Company’s website. 

14

MEXICO 
Compañía Cervecera de 
Coahuila (Nava, Coahuila) 

Industria Vidriera de 
Coahuila (Nava, Coahuila)1

NEW ZEALAND 
Selaks Winery (Hawkes 
Bay, North Island) 

Drylands Winery 
(Marlborough, South 
Island) 

Riverlands Winery 
(Marlborough, South 
Island) 

Nobilo Winery (Huapai, 
Auckland, North Island)

CONSTELLATION BRANDS PRODUCTION FACILITIES
(AS OF APRIL 30, 2016) 

UNITED STATES 
California 
Bedford Winery (Napa) 

Clos du Bois Winery 
(Geyserville) 

Dunnewood Vineyards 
(Ukiah) 

Estancia Winery (Soledad - 
Monterey County) 

Franciscan Oakville Estate 
(Rutherford) 

Gonzales Winery (Gonzales 
- Monterey County) 

Linda Vista Brewery  
(San Diego)

Little Italy Brewery  
(San Diego)

Miramar Brewery  
(San Diego) 

Mission Bell Winery 
(Madera) 

Mt. Veeder Winery (Napa) 

R.H. Phillips Winery 
(Esparto) 

Ravenswood Wineries 
(Sonoma) 

Robert Mondavi Winery 
(Oakville) 

Scripps Ranch Brewery 
(San Diego)

SIMI Winery (Healdsburg) 

Turner Road Vintners 
Wineries (Lodi/Woodbridge) 

Wild Horse Winery 
(Templeton) 

Woodbridge Winery 
(Acampo) 
New York 
Canandaigua Winery 
(Canandaigua) 

Washington 
The Hogue Cellars 
(Prosser) 

CANADA 
Alberta 
The Black Velvet Distilling 
Co. (Lethbridge) 

British Columbia 
Inniskillin Okanagan 
Winery (Oliver) 

See Ya Later Ranch 
(Okanagan Falls) 

Sumac Ridge Estate 
Winery & Vineyard 
(Summerland) 

Oliver Winery (Oliver) 

Ontario 
Inniskillin Winery & 
Vineyard (Niagara-on- 
the-Lake) 

Jackson-Triggs Estate 
Winery (Niagara-on- 
the-Lake) 

Niagara Cellars  
(Niagara Falls)

Québec 
Constellation Brands 
Québec (Rougemont) 

Wine Kits 
RJ Spagnol’s (Kitchener, 
Ontario) 

ITALY 
Poggio Casciano Winery 
(Bagno a Ripoli, San Polo, 
Florence) 

Santedame Winery 
(Castellina in Chianti, 
Siena) 

Gretole Winery (Castellina 
in Chianti, Siena) 

La Solatia Winery 
(Monteriggione, Siena) 

Greppone Mazzi Winery 
(Montalcino, Siena) 

Pontassieve Winery 
(Pontassieve) 

COMMITMENT TO SUSTAINABLE PRACTICES
For the second year in a row, Constellation was 
recognized as a leader among S&P 500® companies by 
the Carbon Disclosure Project (CDP) Index for the depth 
and quality of the climate change data we disclosed to 
investors and the global marketplace. We received a 
disclosure score of 100 – the highest score possible. 
This recognition places Constellation among the top 10% 
of all S&P 500® companies who submit responses.

1Facility is owned and operated by an equally-owned joint venture with Owens-Illinois

15

CONSTELLATION BRANDS / Summary Annual Report / 2016INVESTOR INFORMATION

Common Stock Trading

Annual Report 

Copies of Form 10-K

The Annual Report on  
Form 10-K for the fiscal  
year ended February 29,  
2016 accompanies 
the distribution of this 
Summary Annual Report 
and also may be obtained 
by writing Constellation 
Brands, Inc.’s Investor 
Relations department at 
our corporate headquarters 
address provided on this 
page. Alternatively, a 
copy is available on our 
Constellation Brands website 
at www.cbrands.com, as 
well as on the Securities and 
Exchange Commission’s 
internet site at www.sec.gov.

Annual Stockholders’ 
Meeting

The annual meeting is 
scheduled to be held at 
11:00 a.m., Eastern Time,  
on Wednesday, July 20, 2016, 
at the Callahan Theater at 
the Nazareth College Arts 
Center, 4245 East Avenue, 
Rochester, New York. The 
Nazareth College Arts 
Center is located in the  
Town of Pittsford, New York. 

The Company’s Class A 
and Class B Common 
Stock trade on the New 
York Stock Exchange 
(NYSE) under the ticker 
symbols STZ and STZ.B, 
respectively. There is 
no public market for 
the Company’s Class 1 
Common Stock. As of 
April 30, 2016, there were 
606 and 110 holders of 
record of Class A and 
Class B Common Stock, 
respectively, and one 
holder of record of Class 1 
Common Stock.

Information Regarding 
Forward-Looking 
Statements

The statements set forth 
in this report, which 
are not historical facts, 
are forward-looking 
statements that involve 
risks and uncertainties 
that could cause actual 
results to differ materially 
from those set forth in, or 
implied by, the forward-
looking statements. For 
risk factors associated 
with the Company and its 
business, please refer to 
the Company’s Annual 
Report on Form 10-K 
for the fiscal year ended 
February 29, 2016.

This fiscal 2016 Summary 
Annual Report together 
with the Company’s 
Annual Report on Form 
10-K for the fiscal year 
ended February 29, 
2016 (the “Form 10-K”), 
which accompanies the 
distribution of this fiscal 
2016 Summary Annual 
Report, form the Annual 
Report to Stockholders. 
The Form 10-K includes 
important financial and 
business information 
regarding the Company. 
In particular, stockholders 
should refer to the Form 
10-K for the Company’s 
audited financial 
statements and notes 
thereto; supplementary 
financial information; 
selected financial data; 
Management’s Discussion 
and Analysis of Financial 
Condition and Results of 
Operations; Management’s 
Annual Report on Internal 
Control over Financial 
Reporting; Reports of 
Independent Registered 
Public Accounting Firm; 
discussion about market 
risk; description of its 
industry segments, foreign 
and domestic operations, 
and exports sales; and 
discussion about the 
market price of and 
dividends on its common 
equity, dividend policy 
and related stockholder 
matters. 

Headquarters
Constellation Brands, Inc. 
207 High Point Drive 
Building 100 
Victor, New York 14564
585.678.7100 
888.724.2169
www.cbrands.com
Investor Center: 
888.922.2150

Stock Transfer Agent  
and Registrar
Computershare 
877.810.2237 (toll free,  
U.S. and Canada)
201.680.6578 (outside U.S. 
and Canada)
Stockholder Website:
www.computershare.com/
investor 
Stockholder online 
inquiries:
https://www-us.
computershare.com/
investor/Contact
Regular Delivery: 
P.O. Box 30170 
College Station, TX  
77842-3170
Overnight Delivery: 
211 Quality Circle, Suite 210 
College Station, TX 77845

16

ABOUT CONSTELLATION BRANDS
Constellation Brands (NYSE: STZ and STZ.B) is a leading international 

producer and marketer of beer, wine and spirits with operations in the 

U.S., Canada, Mexico, New Zealand and Italy. In 2015, Constellation 

was one of the top performing stocks in the S&P 500® Consumer 

Staples Index. Constellation is the No. 3 beer company in the U.S. 

with high-end, iconic imported brands including Corona Extra, Corona 

Light, Modelo Especial, Negra Modelo and Pacifico. The company’s 

beer portfolio includes Ballast Point, one of the most awarded 

craft brewers in the U.S. Constellation is also the world’s leader in 

premium wine selling great brands that people love including Robert 

Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan 

Estate, Ruffino and Jackson-Triggs. The company’s premium spirits 

brands include SVEDKA Vodka and Casa Noble Tequila.

Based in Victor, N.Y., the company believes that industry leadership 

involves a commitment to brand building, our trade partners, the 

environment, our investors and to consumers around the world who 

choose our products when celebrating big moments or enjoying 

quiet ones. Founded in 1945, Constellation has grown to become a 

significant player in the beverage alcohol industry with more than 100 

brands in its portfolio, sales in approximately 100 countries, about 40 

facilities and approximately 9,000 talented employees. We express our 

company vision: to elevate life with every glass raised. To learn more, 

visit www.cbrands.com.

STAR  
POWER

celebrating milestones  
& momentum

BRAND PORTFOLIO 
2016-2017 

REMOVE AND SAVE  
FOR FUTURE REFERENCE

RISING STAR

FAST TRACK

ESTABLISHED GROWTH

17

CONSTELLATION BRANDS / Summary Annual Report / 2016cheers!

ENJOY RESPONSIBLY

Constellation Brands, Inc.
207 High Point Drive  |  Building 100 
Victor, New York 14564
888.724.2169  |  www.cbrands.com

© 2016 Constellation Brands, Inc.
Design: © Calm & Sense Communications, Ltd. | www.calmandsense.com
Executive Portraits: © Kurt Brownell Photography | www.kurtbrownell.com
Printing: © Canfield & Tack | www.canfieldtack.com

FPO