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Crawford & Co.

crd · NYSE Financial Services
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Ticker crd
Exchange NYSE
Sector Financial Services
Industry Insurance - Brokers
Employees 5001-10,000
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FY2019 Annual Report · Crawford & Co.
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Beyond the

2019 ANNUAL REPORT 

Our mission & vision

p.2

Our reach

p.4

Our letter to shareholders

p.6

Our services

p.10

At Crawford, 
we believe true 
innovation begins by 
going beyond what’s 
been done before.

Our innovation

p.24

Our values & responsibility

p.28

Our people

p.30

Our financial highlights

p.31

From new technologies to process 
improvements, our passion for what’s 
possible enables us to address the challenges 
of carriers, brokers and corporations today 
while anticipating what lies ahead.

1.6M

claims handled worldwide

50+

years as a public company

$18B+

claims managed annually

47%

of Fortune 250 companies served

Our mission & vision

Restoring 
and 
enhancing 
lives, 
businesses 
and 
communities.

What started nearly 80 years ago as an idea to make milk truck 

deliveries more efficient has evolved into a global enterprise — 

going beyond the claim to solve complex, strategic challenges for 

businesses around the world. Today, our continued growth is guided 

by a common mission and vision that set us apart in an industry 

where lives, businesses and communities are at stake.

Our vision is to be the leading 

provider and most trusted source 

for expert assistance, serving those 

who insure and self-insure the risks 

of businesses and communities 

anywhere in the world.

Crawford 2019 Annual Report

3

Our reach

As the world’s largest publicly-listed independent provider of claims 

management and outsourcing solutions, our global footprint delivers the 

right local expertise wherever losses occur. Together, our experts form 

an unsurpassed claim handling and outsourcing network, providing 

global solutions that are executed locally 24/7 to support our clients 

and their customers.

KEY

Crawford reach

Office location

4
4

Crawford 2019 Annual Report

Crawford 2019 Annual ReportGlobal 
coverage 
that goes 
beyond 
borders.

70

countries

9K

employees worldwide

50K

field resources

6K

network contractors

Crawford 2019 Annual Report

5
5

Crawford 2019 Annual ReportOur letter to shareholders

TO OUR SHAREHOLDERS

Though 2019 had its share of challenges, Crawford & 

Company® has emerged stronger and more determined 

to realize our mission to restore and enhance lives, 

businesses and communities around the world. We are 

more nimble and capable than at any point in our history 

and have laid the foundation for transformative growth. 

The talented people of Crawford® are more focused than 

ever on executing our strategic priorities and realizing 

our true potential. We are moving forward, together, 

beyond the claim. 

Growth

We accomplished a great deal in 2019, and I 

am optimistic about our ability to grow in 2020 

as we pursue sustained revenue and earnings 

growth. As we exited 2019, we experienced 

the strongest sales pipeline in the company’s 

history. We made the right investments to 

attract and acquire new clients, and I expect 

this to continue through 2020 and beyond. 

Our successes in 2019 have helped us offset 

the impacts of benign weather. Our revenue 

from weather-related surge events dipped in 

2019 with most events taking place outside 

of the U.S., trends that were reflected in the 

industry at large. We are taking advantage of 

Harsha V. Agadi
President and 
Chief Executive Officer

6

Crawford 2019 Annual Reportgrowth opportunities in our existing core business 

The Penta acquisition on July 3, 2019 has been 

and continuing our efforts to reduce volatility 

extremely well received. Penta will enhance 

from weather. Our primary objective is to grow 

delivery of the large loss adjusting, accounting, 

organically across all of our global service lines. 

and construction and engineering services 

across the Benelux region. The strategic cross-

Despite a calmer than usual storm season, 

selling that we envisioned has now come to 

the damage Hurricane Dorian inflicted on the 

fruition as we have expanded our servicing of 

Bahamas was significant and made recovery 

global clients.

efforts difficult. Nevertheless, Crawford’s 

catastrophe teams were on the ground ensuring 

claims were being handled swiftly. On the other 

side of the globe, our colleagues in Australia 

endured deadly, country-wide bushfires, which 

devastated over 27 million acres. We have 

focused intensely on restoring and enhancing 

lives, businesses and communities that have 

been impacted by these unprecedented crises.

“Our primary objective 

is to grow organically 

across all of our global 

service lines.”

Crawford Claims Solutions has solidified a very 

important new relationship with a top-five U.S. 

carrier. This was a massive, cross-functional 

People Readiness

effort that involved the hard work and dedication 

I am very proud of our people who work hard 

of a number of people. I thank each and every one 

every day to execute and enhance the services 

of them for their efforts, and I’m pleased to report 

we deliver to our clients. To win the war on talent, 

that the partnership was finalized in February 

we are focused on attracting the right talent and 

2020. Crawford Third Party Administration: 

engaging our people. We’ve made investments in 

Broadspire continues to acquire new clients 

expanding our adjuster footprint in 2019. We filled 

globally and accelerated its client acquisitions 

some of our most important leadership roles 

by winning more than 150 new clients in 2019. 

internally and spent valuable time developing 

Crawford Contractor Connection experienced 

our talent through programs such as Executive 

several important wins in the U.S., UK and Canada 

Leadership and Emerging Leaders.  

and also enjoyed significant expansion with a key 

top-five U.S. carrier. We continue to invest in our 

We are particularly excited about our efforts in 

Global Technical Services’ sales team and have 

support of diversity and inclusion. We recently 

added 65+ programs. The team has an impressive 

announced the inception of our Office of 

sales pipeline with momentum building every day. 

Diversity & Inclusion, which will be a great asset 

The growth in new business accounts reflects 

to our business in 2020. 

our commitment to the market and the proven, 

effective solutions we offer. 

7

Crawford 2019 Annual ReportDiversity is a powerful multiplier of growth 

Claims Fabric is bringing a modern, responsive 

and has a positive impact on organizational 

user interface to standardize, enhance and 

performance, and we have already made 

streamline the adjuster experience. Additionally, 

strategic decisions that demonstrate our 

Claims Fabric will provide real-time integration 

commitment to a diverse workforce. 

of Crawford’s systems with clients and partners. 

“Diversity is a powerful 

multiplier of growth and 

has a positive impact 

on organizational 

performance.”

This single platform will become the hub of 

all information sharing within Crawford’s loss 

adjusting business in 2020. 

Because technology is the most critical enabler 

of intelligent solutions, Crawford is focused 

on transforming our business data into usable 

insights. We have initiated projects to routinely 

capture and classify claims data and large 

losses. This is critical in our efforts to scale up 

In 2019, we made key changes in operational 

our production and use proof points to support 

leadership. Over one-third of those changes 

our value propositions. Our clients depend on 

resulted in promoting or hiring a woman for the 

us for solutions that solve their challenges. Our 

role. Moreover, our Global Senior Management 

thoughtful investments in technology will help us 

team is comprised of over 40% women or 

serve them like never before.  

minorities, and six of the nine members of our 

Global Executive Management team are women 

or minorities. Lastly, we are honored to have 

“Because technology is 

Dame Inga Beale join our board of directors in 

2020. Dame Inga is the former CEO of Lloyd’s 

of London and was the first female CEO in the 

global insurance and reinsurance market’s 325-

year history. She brings the count of Crawford’s 

female board members to three, which is 

another important step towards our diversity and 

inclusion goals.

Systems Readiness

the most critical enabler 

of intelligent solutions, 

Crawford is focused on 

transforming our business 

data into usable insights.”

Fiscal Responsibility

2019 was a record year for share buybacks, an 

From innovative new technologies, like Claims 

important part of our capital allocation strategy. 

Fabric, to tailored One Crawford solutions, 

We ended the year financially strong with our 

we are making changes that are setting the 

leverage at a three-year low, while our free cash 

foundation for Crawford’s success. 

flows are at a three-year high. This strength 

allows us to pursue growth opportunities invest 

8

Crawford 2019 Annual Reportin our talented workforce, make strategic 

continuing to deliver on returns to shareholders. 

acquisitions and return value to our shareholders. 

We have momentum in the market. Staying 

We will remain fixated on growing revenue, 

understand their needs will be key to delivering 

leveraging our robust sales pipeline and client-

our unique One Crawford solutions.

close to our clients and prospects to 

centric solutions to evolve the business. With 

our continued focus on improving our financial 

strength, our plan is to deliver cash flow 

growth rates above revenue growth rates while 

Looking Forward

While this year has been challenging on many fronts, 

we remain steadfast in our mission to restore and enhance 

lives, businesses and communities and determined in our 

execution of our strategic priorities. We will work together 

relentlessly and bring extraordinary energy to rethinking 

and reshaping our industry as we drive towards our goal of 

sustained revenue and earnings growth. 

We are moving Crawford beyond the claim and into a 

brighter future with opportunity and success for all. 

Thank you to our shareholders, employees, clients and the 

communities we serve. It is truly an honor to lead this great 

organization and to serve each of you every day.

Harsha V. Agadi
President and Chief Executive Officer

9

Crawford 2019 Annual ReportOur services

CASE STUDY

Innovative 
startup seeks 
industry-
leading claims 
management 
partner.

COMPANY: OPENLY, INC.  |  INDUSTRY: PREMIUM HOME INSURANCE

Created to modernize and simplify insurance 

with a focus on independent agents, Openly 

is an InsurTech startup that launched its 

insurance product in 2019. According to 

Co-Founder and CEO, Ty Harris, “We started 

Openly because there was an evident gap 

in the market for premium insurance made 

simple. Consumers should have more 

complete coverage at competitive prices, and 

our use of data, sophisticated pricing, cutting 

edge technology and insurance expertise give 

us the opportunity to bring something better 

to the market.”

10
10

Crawford 2019 Annual Report

Crawford 2019 Annual Report“

The number one thing we need to be 
when there is a total loss is empathetic. 
This is where Crawford comes in.”

Chris Bacon, Chief Customer Officer, Openly, Inc.

Challenge

Solution

Independent agents for personal 

Openly decided to fully outsource claims 

insurance don’t always have access to 

handling to Crawford. Our focus on top-tier 

the latest innovations and technologies. 

customer support and innovative solutions 

“It should be simple and easy for agents 

were a perfect fit for its model. Openly’s 

to issue a home policy, but in fact, it’s 

independent agents write the policies, 

a very clunky, challenging process” 

and Crawford manages everything from the 

explains Chief Customer Officer, Chris 

first notice of loss all the way through to repair 

Bacon. “From a product perspective, 

of the damaged property. This means Openly 

there are just a lot of ‘gotcha moments’ 

can take advantage of all of our market-leading 

within the insurance contract that our 

property and casualty services, WeGoLook’s 

new approach addresses.” 

on demand workforce and Contractor 

Having been independent agents 

access to over 6,000 vetted contractors.

Connection’s managed repair network with 

themselves, the co-founders wanted to 

create a product with responsive support 

services for agents, but they needed 

a trusted partner for the critical claims 

processing of their business. So they 

turned to Crawford & Company.

Crawford 2019 Annual Report

11

Our comprehensive global expertise allows us to 
go beyond the claim to offer seamless, intelligent 
solutions to our clients around the world.

Specialized 
expertise for 
every claim

Loss Adjusting

From minor damage to catastrophic events, 

Crawford has the right team, the right technology 

and the right processes to help businesses and 

communities restore and rebuild. Through our 

global network of experts, we have experience 

handling any type of loss – from simple to large 

and complex – in virtually every industry.

12

Crawford 2019 Annual Report

CASE STUDY

Streamlining the 
claims handling 
process

Challenge

When a large Florida insurance carrier 

was battling existing hurricane claims and 

an increase in volume from more recent 

storms, it quickly found itself experiencing 

low closure rates and inconsistent 

outcomes resulting in more litigation and 

regulatory pressures. 

Solution

We implemented our Total Property 

Solution, which streamlines the claims 

handling process through key services to 

counteract dramatic increases in claim 

volume as a result of catastrophic events. 

These services included a centralized claim 

intake center operating 24/7, assisted self-

service tools, an on-demand workforce, 

traditional field adjusting and Contractor 

Connection, all of which were managed by 

Crawford’s desk operations.  

27%

reduction in cycle time

23%

reduction in loss adjustment expense

23%

improvement in estimate accuracy

13

Crawford 2019 Annual ReportDelivering 
responsive 
service in    
the aftermath

Catastrophe Response

With one of the largest trained and credentialed 

field forces in the industry, Crawford is ready 

to respond to natural and man-made disasters 

in virtually every location around the world. Our 

teams of adjusters are unmatched in experience 

and depth and are supported by ongoing 

innovations such as RENOVO, our proprietary, 

state-of-the-art adjuster portal and WeGoLook, 

our on-demand field force.

 
 
CASE STUDY

Challenge

Rebuilding after a 
devasting storm

In February 2019, Townsville, located on the 

Eastern coast of Australia, was devastated 

by one of the worst natural disasters to affect 

the state of Queensland. A slow-moving, 

low-pressure tropical system and monsoon 

trough stalled for nearly a week over the 

Townsville region, causing widespread 

flooding and wind damage to many properties.

80+%

of claims settled (above industry average)

Solution

In the immediate aftermath of the event, 

Crawford mobilized over 50 adjusters into 

Townsville and the surrounding areas. 

Crawford Australia was well supported 

by colleagues from New Zealand and 

handled over 2,220 commercial, business 

interruption, marine, motor and household 

claims. After eight months of hard work, 

Crawford is approaching the milestone of 

over 80% of claims now being settled, which 

is above the industry average.

Crawford 2019 Annual Report

15

A faster repair 
and restore cycle

Managed Repair

With over 6,000 rigorously-vetted contractors, 

Crawford Contractor Connection maintains 

the largest independently-managed network of 

contractors in the world. Through our proven 

managed repair model, we improve time-in-

process, reduce claims handling expenses and 

deliver estimate accuracy while ensuring a world-

class customer experience from first notice of 

loss all the way through to finished repair.

16

Crawford 2019 Annual Report

CASE STUDY

World-class customer 
service through to the 
finished repair

Challenge

An electrical fire caused more than $1 million in 

damage to the home of a high-profile property 

owner. There was significant structural and 

smoke damage throughout the home and 

high-value cars and auto lifts were destroyed. 

The insurance carrier needed a trusted partner 

to deliver speed, accuracy and world-class 

customer service from first notice of loss all the 

way through to finished repair. 

Solution

A Contractor Connection emergency services 

network member completed a site inspection 

and began work the same day of receiving the 

claim. The services included air purification and 

pack-out of salvageable contents. The extensive 

cleaning process was completed in a month.

Once cleaning was complete, an accredited 

Contractor Connection general contractor was 

assigned to complete repairs and restore the 

home to its original condition. A site inspection 

and estimate was completed the same day the 

assignment was received and work to restore the 

property began immediately upon client approval.

$1M

total cost of repairs

1 hour

on-site emergency response

1 day

estimate upload

Crawford 2019 Annual Report

17

A better way to 
manage risk

Third Party Administration

Managing risks, claims and losses in multiple 

locations around the world requires a significant 

investment in infrastructure and resources. As 

a trusted partner, Crawford helps organizations 

of every size and type, and in every geography, 

meet the needs of their customers while helping 

to reduce costs and overhead through a variety 

of third party administration (TPA) activities.

CASE STUDY

Delivering 
immediate results 
for a fast-casual 
restaurant

Challenge

A global chain of high-volume fast casual 

restaurants with 2,000+ locations and 

65,000+ employees was experiencing 

rising general liability claim costs and an 

increase in workers compensation claims 

from cuts, punctures and scrapes while 

washing dishes.

Solution

Using detailed data analysis and a cross-

functional team of experts, Crawford 

TPA Solutions: Broadspire developed 

a customized solution for the client, 

which included the application of 

predictive modeling and in-house medical 

management for workers compensation 

claims. Additional recommendations 

included training to reduce common 

injuries that occur within the first year of 

employment. These solutions, and others, 

were implemented while maintaining 

a close eye on claim quality and the 

satisfaction and well-being of each patron 

and injured worker.

Crawford 2019 Annual Report

19

17%

reduction in total workers comp incurred

34%

reduction in total liability incurred

Greater    
efficiencies and 
personalized care

Medical Management

20

Crawford 2019 Annual Report

Crawford TPA Solutions: Broadspire offers 

a comprehensive set of end-to-end clinical 

management programs to support our 

TPA services and improve outcomes for 

both claimants and insurers. Our clinical 

professionals understand the value of the 

right care, utilizing best-fit services and 

personalized solutions to restore the lives  

of those who suffer from illness or injury. 

CASE STUDY

A tailored medical 
solution for an  
injured worker

Challenge

Claims that involve head injuries typically 

require the worker to receive prolonged care  

and can cost as much as $1M in some cases. 

This was the case for one 44 year-old  

worker who had become a paraplegic  

after being injured on the job. As a result,  

he was unable to return to work and  

required long-term care.

Solution

The Crawford TPA Solutions: Broadspire 

case manager assigned to the litigated claim 

went above and beyond to ensure the injured 

worker experienced better health outcomes 

while controlling costs. She made frequent 

home visits and coordinated an evaluation 

by a brain injury specialist, who determined 

that four hours a day for five days a week of 

home health care was more appropriate than 

24/7. In addition, the case manager worked 

closely with the injured worker’s physician to 

implement a bulk medication delivery system 

that resulted in significant savings. 

$1M+

in savings

88%

reduction in home health hours

Crawford 2019 Annual Report

21

Lower costs. 
Better results.

On-Demand Services

WeGoLook, a Crawford company, combines technology 

with an on-demand workforce of over 45,000+ 

Lookers across the U.S., Canada and the UK to 

help businesses and individuals gather and validate 

information anytime and anywhere. From insurance 

claim inspections to fleet assessment and franchise 

monitoring, Crawford helps clients enhance their 

businesses with accurate and timely information at a 

fraction of the cost of traditional offerings.

22

Crawford 2019 Annual Report

CASE STUDY

Improving the way 
insurance renewals 
are handled 

Challenge

Annual homeowner policy renewals are 

commonplace in the insurance industry. 

For an insurance provider in the 

Northeastern U.S., the inability to acquire 

timely, accurate information from its 

field teams caused delays and added 

considerable expense. 

Solution

Showcasing some of Crawford’s latest 

innovations, WeGoLook customized 

a version of its self-service app, 

YouGoLook, to meet the provider’s renewal 

specifications. YouGoLook empowers 

policyholders to complete their homeowner 

renewal inspections autonomously, 

guiding them through the data and photo 

capture process based on the provider’s 

requirements. The app is designed to 

streamline low-risk evaluations, saving 

critical time for the insurer and insured. 

63%

of renewal orders completed

56%

of those in less than 24 hours

40%

decrease in operating time 

Crawford 2019 Annual Report

23

Our innovation

Seamless, 
sophisticated 
solutions

1.5K+

claims processed in the first six weeks

30 days

rigorous SLAs completed

CASE STUDY

Integrated solutions 
help insurance  
carrier succeed

Challenge

A mid-size insurance company needed a 

trusted partner to manage its $500M premium 

small business program and help drive  

claims innovations that shape its business 

moving forward.

Solution

A dedicated team was established to lead new 

claims managment processes utilizing Crawford’s 

vehicle services and WeGoLook, along with 

an AI solution partner for auto appraisals and 

property loss inspections. Contractor Connection 

and Crawford Global Technical Services were 

leveraged for more significant losses, while an 

innovation council was developed to ensure the 

carrier could continue providing its clients with 

best-in-class services.

Crawford 2019 Annual Report

25

Going beyond the    
claim to deliver  
next-generation solutions

Crawford’s global Claims Fabric is an API-first 
environment that supports the exchange and 
integration of data and technology services, 
internally and externally, throughout the  
lifecycle of a claim. 

DIGITAL FIRST NOTICE 

INTELLIGENT

OF LOSS

TRIAGE

CLAIMS

RESOLUTION

DATA ANALYTICS AND  

BUSINESS INSIGHTS

Benefits

•  Accelerate and enhance claims processing

•  Improve customer satisfaction

•  Improve accuracy and safety of claim data

•  Support all regulatory requirements to make data collection, storage 

and enrichment straightforward and safe

•  Simplify the claims experience for our clients and their customers 

•  Improve user experience for all stakeholders

26
26

Crawford 2019 Annual Report
Crawford 2019 Annual Report

 
Digital first notice of loss

Intelligent triage

In 1971, Crawford was the first to pioneer a 

Crawford is simplifying triage for all 

24/7 claims intake service. Today, we are 

claims with solutions that leverage our 

accelerating and enhancing the industry 

digital FNOL and automatically route 

standard with Omnis, a truly digital, global, 

claims to the correct resources. Factors 

omnichannel FNOL process that has 

such as severity, complexity, licensing 

removed all barriers for reporting an incident. 

requirements and client guidelines are all 

With this API-powered approach, Crawford is 

taken into consideration by our automated 

centralizing all claim-related data at the first 

technologies to achieve the most efficient 

notification and orchestrating actions based 

and financially viable outcomes for clients 

on inputs, rules and more.

and their customers.

Claims resolution

Data analytics and business insights

From adjuster mobilization tools to drone 

Crawford’s data analytics and business 

image reconnaissance, we are constantly 

insights (DABI) framework offers a 

adding cutting-edge technologies to our 

comprehensive solution for collecting, 

suite of innovations to improve outcomes 

reconciling, organizing, analyzing and 

throughout the life of the claim.

sharing data on a customizable platform. 

Unlike other systems, DABI is agile and can 

generate applications on-demand that are 

fully configurable. This customer-focused 

approach to data analysis uses predictive 

analytics that allow our clients to garner 

insights into how their claims processing will 

look in the future. 

Technologies

CAT RENOVO

SELF-SERVE PORTALS

FRAUD SCREENING

360 VR

VIDEO STREAMING

DRONES

JOBTRAK

EMPLOYERWORKS

CLAIMS PROCESS MACHINE

27

Our values & responsibility

Our mission to restore and 
enhance lives, businesses 
and communities is 
embedded in our values – 
to restore is a part of 
everything we do.

R E S P EC T

E M P OW E R M E N T

S U STA I N A B I L IT Y

T R A I N I N G

O N E C R AW FO R D

R EC O G N IT I O N

E N T R E P R E N E U R I A L  S P I R IT

28

Crawford 2019 Annual Report

Promoting a more 
inclusive culture

Crawford has always embraced diversity, and this year, we are excited to 

formalize our commitment with the establishment of the Office of Diversity & 

Inclusion. This new office will be responsible for designing and implementing 

programs that promote an inclusive culture and focus on achieving the 

company’s diversity goals. 

Crawford is an active member of 

the Business Insurance Diversity & 

Inclusion Institute, an organization 

dedicated to promoting and advancing 

diversity & inclusion in every facet of 

the commercial insurance industry. 

Additionally, in 2017, the company 

launched the Women Leadership 

Exploration and Development (LEAD) 

program, a high impact e-learning 

and networking experience that 

empowers women leaders to achieve 

their career goals.

Crawford 2019 Annual Report

29

Our people

Global executive   
management team

1.  Harsha V. Agadi 
President and  
Chief Executive Officer

4.  Kieran Rigby  

Global President,  
Crawford Claims Solutions

7.  Larry C. Thomas 
Global President,  
Crawford Specialty Solutions

2.  Joseph O. Blanco 
General Counsel

5.  Bonnie C. Sawdey 
Chief People Officer

8.  Greta G. Van 

Chief Strategy Officer

3.  Danielle M. Lisenbey 
Global President,  
TPA Solutions: Broadspire

6.  W. Bruce Swain 

9.  Rohit Verma 

Chief Financial Officer

Global Chief Operating 
Officer

7

4

6

1

8

5

9

2

3

30

Crawford 2019 Annual Report2019 financial highlights

(dollars in millions, except per share amounts) (unaudited)

FOR THE YEARS ENDED DECEMBER 31,

2019

2018

Revenues Before Reimbursements 

Non-GAAP Revenues Before Reimbursements(1) 

Net Income Attributable to Shareholders of Crawford & Company 

Consolidated Adjusted Operating Earnings(1) 

Consolidated Adjusted EBITDA(1) 

Operating Cash Flow

Diluted Earnings per Share – CRD-A 

Diluted Earnings per Share – CRD-B 

$ 

$ 

$ 

$ 

$  

$  

$ 

$ 

 1,005.8 

 1,027.4 

12.5

78.7 

112.8 

$ 

$ 

$ 

$ 

$ 

75.2

$  

0.26

0.19

$ 

$ 

1,071.0

1,041.1

26.0

89.5

127.2

52.4

0.50

0.42

Return on Average Shareholders’ Investment 

 7.6%  

14.7%

Percentage of Total Company Revenues Before Reimbursement by Business Segment

33.8% 
Crawford Claims Solutions

39.2% 
Crawford TPA Solutions: Broadspire

27.0% 
Crawford Specialty Solutions

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

$1,042.2

$1,010.6

$1,029.6

$1,041.1

$1,027.4

Non-GAAP Revenues 
Before Reimbursements(1)
($ in millions)

1,600.6

1,504.8

1,688.2

1,697.6

1,590.8

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

$52.8

$80.1

$94.6

$89.5

$78.7

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

$89.6

$114.2

$130.9

$127.2

$112.8

Consolidated Adjusted  
Operating Earnings (1)
($ in millions)

Consolidated  
Adjusted EBITDA(1)
($ in millions)

$13.5

$13.6

$13.7

$13.5

$13.2

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

$171.2

$106.4

$171.7

$137.3

$125.2

Cases Received

(in thousands)

Total Cash Dividends Paid

($ in millions)

Net Debt(1)
($ in millions)

31

Crawford 2019 Annual Report(1)  Measurements of financial performance not calculated in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”) should be considered as supplements to, and not substitutes for, performance measurements calculated or derived in accordance with GAAP. Any such measures are not necessarily comparable to other similarly-titled measurements employed by other companies. For additional information about the non-GAAP financial information presented herein, see the Appendix shown on our website at http://investors.crawfordandcompany.com/phoenix.zhtml?c=83420&p=quarterlyearnings. All periods exclude the impact of the disposed GCG business. 
 
 
Board of directors

1.  Harsha V. Agadi 
President and  
Chief Executive Officer,  
Crawford & Company 

2.  Jesse C. Crawford 

Chief Executive Officer,  
Crawford Media  
Services, Inc.

3.  Jesse C. Crawford, Jr 
Independent Investor

4.  Lisa Hannusch 

Founder 
Rhino Inspired, LLC 

5.   Michelle Jarrard 

President  
BioCircuit Technologies, Inc. 

6.  Charles H. Ogburn 
Non-Executive  
Chairman of the Board,  
Crawford & Company

7.  Rahul Patel 
Partner 
King & Spalding LLP 

8.  D. Richard Williams 
Non-Executive  
Chairman of the Board, 
Primerica, Inc. 

6

2

8

7

5

6

1

4

3

32

Crawford 2019 Annual Report 
CORPORATE INFORMATION

Corporate Headquarters 
5335 Triangle Parkway, NW 

Peachtree Corners, GA 30092 

404.300.1000

Inquiries 
Individuals seeking financial data should contact: 

W. Bruce Swain 

Investor Relations 

Chief Financial Officer 

404.300.1051

Form 10-K 
A copy of the Company’s annual report on Form 10-K as 

filed with the Securities and Exchange Commission is 

available without charge upon request to:

Joseph O. Blanco 

General Counsel 

Crawford & Company 

5335 Triangle Parkway, NW 

Peachtree Corners, GA 30092 

404.300.1021

Our Form 10-K is also available online at either  
www.sec.gov or in the Investor Relations section at  

www.crawco.com

Annual Meeting 
The Annual Meeting of shareholders will be held at  

2 p.m. on May 15, 2020, at the corporate headquarters of:  

Crawford & Company 

5335 Triangle Parkway, NW 

Peachtree Corners, GA 30092 

404.300.1000

Company Stock 
Shares of the Company’s two classes of common stock 
are traded on the NYSE under the symbols CRD-A and 
CRD-B, respectively. The Company’s two classes of 
stock are substantially identical, except with respect to 
voting rights and the Company’s ability to pay greater 
cash dividends on the non-voting Class A Common Stock 
than on the voting Class B Common Stock, subject to 
certain limitations. In addition, with respect to mergers or 
similar transactions, holders of Class A Common Stock 
must receive the same type and amount of consideration 
as holders of Class B Common Stock, unless different 

consideration is approved by the holders of 75 percent of 

the Class A Common Stock, voting as a class.

Transfer Agent 
EQ Shareowner Services 

P.O. Box 64854 
St. Paul, MN 55164-0854 

1.800.468.9716 

www.shareowneronline.com

Internet Address 
www.crawco.com

Certifications 
In 2019, Crawford & Company’s chief executive officer 

(CEO) provided to the New York Stock Exchange 

the annual CEO certification regarding Crawford’s 

compliance with the New York Stock Exchange’s 

corporate governance listing standards. In addition, 

Crawford’s CEO and chief financial officer filed with the 

U.S. Securities and Exchange Commission all required 

certifications regarding the quality of Crawford’s public 

disclosures in its fiscal 2019 reports.

Financial Information 
The financial information contained herein should 

not be considered a substitute for the Company’s 

audited financial statements, inclusive of footnotes and 

Management’s Discussion and Analysis of Financial 

Condition and Results of Operations, included in the 

Company’s annual report on Form 10-K, as filed with the 

Securities and Exchange Commission. 

The Form 10-K also contains detailed discussions 

of certain major uncertainties, contingencies, risks, 

and other issues the Company faces. A copy of the 

Form 10-K including the full financial statements, can 

be obtained by calling 404.300.1021 or accessing it 

online at either www.sec.gov or in the Investor Relations 

section at www.crawco.com.

Forward-Looking Statements 
This report contains forward-looking statements, 

including statements about the future financial condition, 

results of operations and earnings outlook of Crawford & 

Company. Statements, both qualitative and quantitative, 

that are not statements of historical fact may be 
“forward-looking statements” as defined in the Private 
Securities Litigation Reform Act of 1995 and other 
securities laws. Forward-looking statements involve a 
number of risks and uncertainties that could cause actual 
results to differ materially from historical experience 
or Crawford & Company’s present expectations. 
Accordingly, no one should place undue reliance on 
forward-looking statements, which speak only as of the 
date on which they are made. Crawford & Company does 
not undertake to update forward-looking statements to 
reflect the impact of circumstances or events that may 

arise or not arise after the date the forward-looking 

statements are made. For further information regarding 

Crawford & Company, and the risks and uncertainties 

involved in forward-looking statements, please read 

Crawford & Company’s reports filed with the SEC and 

available at www.sec.gov or in the Investor Relations 
section of Crawford & Company’s website at  
www.crawco.com.

 
Crawford & Company

5335 Triangle Parkway, NW

Peachtree Corners, GA 30092

An equal opportunity employer 

www.crawco.com