Quarterlytics / Healthcare / Medical - Devices / Cutera

Cutera

cutr · NASDAQ Healthcare
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Ticker cutr
Exchange NASDAQ
Sector Healthcare
Industry Medical - Devices
Employees 201-500
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FY2018 Annual Report · Cutera
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CUTERA, INC. 
2019 PROXY STATEMENT AND 2018 ANNUAL REPORT 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Dear Stockholders: 

You are cordially invited to attend the 2019 Annual Meeting of Stockholders of Cutera, Inc. (the “Company”).  The 
meeting will be held at our principal executive offices located at 3240 Bayshore Blvd., Brisbane, California 94005-
1021 on June 14, 2019 at 9:00 a.m. Pacific Time.  

The attached Notice of 2019 Annual Meeting of Stockholders and Proxy Statement contain details of the business 
to be conducted at the Annual Meeting. We have also made available a copy of our 2018 Annual Report to 
Stockholders with this proxy statement. We encourage you to read our Annual Report. It includes our audited 
financial statements and provides information about our business.  

We have elected to provide access to our proxy materials over the internet under the Securities and Exchange 
Commission’s “notice and access” rules. We are constantly focused on improving the ways people connect with 
information, and believe that providing our proxy materials over the internet increases the ability of our 
stockholders to connect with the information they need, while reducing the environmental impact of our Annual 
Meeting. If you need additional information about Cutera, please visit the Investor Relations section of the 
Company’s website at www.cutera.com.  

Whether or not you attend the Annual Meeting, it is important that your shares be represented and voted at the 
meeting. Therefore, I urge you to promptly vote and submit your proxy via the internet, by phone, or by signing, 
dating, and returning the proxy card provided to you. If you decide to attend the Annual Meeting, you will be able 
to vote in person, even if you have previously submitted your proxy. 

On behalf of Cutera’s Board of Directors and executive team, I would like to express our appreciation for your 
continued interest and confidence in our business.  

Sincerely, 

R. Jason Richey 
Chief Operating Officer &  
Interim President and Chief Executive Officer

 
 
 
  
 
 
 
 
 
 
 
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

SCHEDULE 14A 

Proxy Statement Pursuant to Section 14(a) of the 
Securities Exchange Act of 1934 

Filed by the Registrant ☒ 

Filed by a Party other than the Registrant ☐ 

Check the appropriate box: 
☐ 
☐ 
☒ 
☐ 
☐ 

Preliminary Proxy Statement 
Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) 
Definitive Proxy Statement 
Definitive Additional Materials 
Soliciting Material Pursuant to §240.14a-11(c) or §240.14a-2 

CUTERA, INC. 

(Name of Registrant as Specified In Its Charter) 

Payment of Filing Fee (Check the appropriate box): 

(Name of Person(s) Filing Proxy Statement, if other than the Registrant) 

☒ 

☐ 

☐ 

☐ 

No fee required. 

Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11. 

(1) 

(2) 

(3) 

(4) 

(5) 

Title of each class of securities to which transaction applies: 

Aggregate number of securities to which transaction applies: 

Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (Set forth the amount on which 
the filing fee is calculated and state how it was determined): 

Proposed maximum aggregate value of transaction: 

Total fee paid: 

Fee paid previously with preliminary materials. 

Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was 
paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing. 

(1) 

(2) 

(3) 

(4) 

Amount Previously Paid: 

Form, Schedule or Registration Statement No.: 

Filing Party: 

Date Filed: 

 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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NOTICE OF 2019 ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON  

June 14, 2019 

at 9:00 A.M. Pacific Time 

To our Stockholders: 

You are cordially invited to attend the 2019 Annual Meeting of Stockholders of Cutera, Inc. (the “Company”). The meeting 
will be held at our principal executive offices located at 3240 Bayshore Blvd., Brisbane, California 94005-1021 on June 14, 
2019, at 9:00 a.m. Pacific Time, for the following purposes: 

1. 

2. 

3. 

4. 

5. 

Elect six directors, constituting the entire Board of Directors, to each serve a one-year term that expires at the 2020 
Annual Meeting of Stockholders and until their successors have been duly elected and qualified; 

Ratify the selection of BDO USA, LLP as the independent registered public accounting firm of the Company (the 
“Independent Registered Public Accounting Firm”) for the fiscal year ending December 31, 2019; 

Hold a non-binding advisory vote on the compensation of Named Executive Officers; 

Approve  the  amendment  and  restatement  of  the  Amended  and  Restated  2004  Equity  Incentive  Plan as  the  2019 
Equity Incentive Plan; and 

Transact such other business as may properly come before the Annual Meeting, including any motion to adjourn to 
a later date to permit further solicitation of proxies, if necessary, or before any adjournment thereof. 

The  foregoing  items  of  business  are  more  fully  described  in  the  proxy  statement  accompanying  this  Notice  of  Annual 
Meeting. 

To help conserve resources and reduce printing and distribution costs, we will be mailing a notice to our stockholders, instead 
of  a  paper  copy  of  this  proxy  statement,  our  2018  Annual  Report  and  a  form  of  proxy  card  or  voting  instruction  card 
(collectively referred to as “Proxy Material”). The notice will have instructions on how to access our Proxy Material over 
the internet and instructions on how stockholders can receive a paper copy of our Proxy Materials if so desired. Your vote is 
important, regardless of the number of shares that you own. Whether or not you intend to attend the Annual Meeting of 
Stockholders, please vote as soon as possible to make sure that your shares are represented. The meeting will begin promptly 
at 9:00 a.m., local time, and check-in will begin at 8:50 a.m. local time. Only holders of record of shares of our common 
stock (NASDAQ: CUTR) at the close of business on April 23, 2019 will be entitled to notice of, and to vote at, the meeting 
and any postponements or adjournments of the meeting. 

For a period of at least 10 days prior to the meeting, a complete list of stockholders entitled to vote at the meeting will be 
available and open to the examination of any stockholder for any purpose relating to the Annual Meeting during normal 
business hours at our principal executive offices located at 3240 Bayshore Blvd., Brisbane, California 94005-1021. 

By order of the Board of Directors, 

 Brisbane, California 
April 30, 2019 

Chief Operating Officer & 
Interim President and Chief Executive Officer 

Proxy Statement 
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
    
 
 
YOUR VOTE IS IMPORTANT! 

YOU ARE CORDIALLY INVITED TO ATTEND THE ANNUAL MEETING OF STOCKHOLDERS IN PERSON. 
WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, SIGN AND 
RETURN  THE  ENCLOSED  PROXY,  OR  VOTE  OVER  THE  TELEPHONE  OR  THE  INTERNET  AS 
INSTRUCTED  IN  THESE  MATERIALS,  AS  PROMPTLY  AS  POSSIBLE  IN  ORDER  TO  ENSURE  YOUR 
REPRESENTATION  AT  THE  MEETING.  A  RETURN  ENVELOPE  (WHICH  IS  POSTAGE  PREPAID  IF 
MAILED  IN  THE  UNITED  STATES)  HAS  BEEN  PROVIDED  FOR  YOUR  CONVENIENCE.  EVEN  IF  YOU 
HAVE VOTED BY PROXY, YOU MAY STILL VOTE IN PERSON IF YOU ATTEND THE MEETING. PLEASE 
NOTE, HOWEVER, THAT IF YOUR SHARES ARE HELD OF RECORD BY A BROKER, BANK OR OTHER 
NOMINEE AND YOU WISH TO VOTE AT THE MEETING, YOU MUST OBTAIN A PROXY ISSUED IN YOUR 
NAME FROM THAT RECORD HOLDER. 

Proxy Statement 
  
  
  
  
TABLE OF CONTENTS 

Page 

QUESTIONS & ANSWERS REGARDING THIS SOLICITATION AND VOTING AT THE ANNUAL MEETING  

   What is a proxy statement and what is a proxy? ............................................................................................................................  
   Why am I receiving these proxy materials? ...................................................................................................................................  
   Why did I receive a notice in the mail regarding the Internet availability of the proxy materials instead of a paper copy of the 

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proxy materials? .........................................................................................................................................................................  
   What is the purpose of the Annual Meeting? .................................................................................................................................  
   Who is entitled to attend the meeting? ...........................................................................................................................................  
   Who is entitled to vote at the meeting? ..........................................................................................................................................  
How many shares must be present or represented to conduct business at the meeting (that is, what constitutes a quorum)? .......  
   What items of business will be voted on at the meeting? ..............................................................................................................  
   Will any other matters be decided at the Annual Meeting of Stockholders? .................................................................................  
How does the Board recommend that I vote? ................................................................................................................................  
   What shares can I vote at the meeting? ..........................................................................................................................................  
   What is the difference between holding shares as a stockholder of record and as a beneficial owner? .........................................  
How can I vote my shares without attending the meeting? ............................................................................................................  
How can I vote my shares in person at the meeting? .....................................................................................................................  
Can I change my vote? ..................................................................................................................................................................  
Is my vote confidential? ................................................................................................................................................................  
   What vote is required to approve each item and how are votes counted? ......................................................................................  
   What is a “broker non-vote”? ........................................................................................................................................................  
How are “broker non-votes” counted? ...........................................................................................................................................  
How are abstentions counted? .......................................................................................................................................................  
   What happens if additional matters are presented at the meeting? ................................................................................................  
   Who will serve as inspector of election? .......................................................................................................................................  
   What should I do in the event that I receive more than one set of proxy/voting materials? ...........................................................  
   Who is soliciting my vote and who will bear the costs of this solicitation? ...................................................................................  
   Where can I find the voting results of the meeting? ......................................................................................................................  
   What is the deadline to propose actions for consideration at next year’s Annual Meeting of stockholders or to nominate 

individuals to serve as directors? ................................................................................................................................................  

STOCK OWNERSHIP ..........................................................................................................................................................................  

Security Ownership of Certain Beneficial Owners and Management ............................................................................................  
Section 16(a) Beneficial Ownership Reporting Compliance .........................................................................................................  

CORPORATE GOVERNANCE AND BOARD MATTERS ................................................................................................................  

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Director Independence ...................................................................................................................................................................  
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Board Leadership Structure ...........................................................................................................................................................   10 
Risk Oversight and Analysis .........................................................................................................................................................   10 
Committees of the Board ...............................................................................................................................................................   11 
   Meetings Attended by Directors ....................................................................................................................................................   13 
Director Nomination Process .........................................................................................................................................................   13 
Director Compensation ..................................................................................................................................................................   14 
2018 Director Compensation Table ...............................................................................................................................................   14 
Code of Ethics ...............................................................................................................................................................................   16 
Compensation Committee Interlocks and Insider Participation .....................................................................................................   16 
Family Relationships .....................................................................................................................................................................   16 
Communications with the Board by Stockholders .........................................................................................................................   16 
Stock Ownership Guidelines .........................................................................................................................................................   17 

REPORT OF THE AUDIT COMMITTEE ............................................................................................................................................   18 

PROPOSAL ONE—ELECTION OF DIRECTORS ..............................................................................................................................   19 

Director Nominees .........................................................................................................................................................................   20 
Board of Directors’ Recommendation ...........................................................................................................................................   21 

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PROPOSAL TWO—RATIFICATION OF BDO USA, LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING 

FIRM ...................................................................................................................................................................................................   22 

Board of Directors’ Recommendation ............................................................................................................................................   22 
Principal Accountant Fees and Services .........................................................................................................................................   22 

PROPOSAL THREE—NON-BINDING ADVISORY VOTE ON THE COMPENSATION OF NAMED EXECUTIVE  

OFFICERS ..........................................................................................................................................................................................   23 

General ...........................................................................................................................................................................................   23 
Compensation Philosophy and Objectives ......................................................................................................................................   23 
Key Features of Our Executive Compensation Program.................................................................................................................   24 
Fiscal Year 2018 Compensation Overview .....................................................................................................................................   24 
Summary of the Key Features of our 2018 Executive Compensation Program ..............................................................................   25 
Board of Directors’ Recommendation ............................................................................................................................................   25 

PROPOSAL FOUR-APPROVAL OF OUR 2019 EQUITY INCENTIVE PLAN .................................................................................   26 

General ............................................................................................................................................................................................   26 
Design of our Plan and Grant Practices ...........................................................................................................................................   27 
Historical Equity Awards Data as of the Record Date (April 23, 2019) ..........................................................................................   28 
Burn Rate and Overhang .................................................................................................................................................................   28 
Post-Increase Total Overhang as of Record Date (April 23, 2019) .................................................................................................   28 
What Happens if Stockholders Do Not Approve the 2019 Equity Incentive Plan ...........................................................................   29 
Vote Required .................................................................................................................................................................................   29 
Board of Directors' Recommendation .............................................................................................................................................   29 
Summary of the Amended and Restated 2019 Equity Incentive Plan .............................................................................................   29 
Federal Tax Aspects ........................................................................................................................................................................   33 
Number of Awards Granted to Employees, Consultants and Directors ...........................................................................................   35 

NAMED EXECUTIVE OFFICERS AND EXECUTIVE COMPENSATION .......................................................................................   36 

Compensation Discussion and Analysis ..........................................................................................................................................   37 
Compensation Philosophy and Objectives ......................................................................................................................................   37 
Financial Highlights for 2018 .........................................................................................................................................................   37 
Corporate Governance Highlights ...................................................................................................................................................   38 
Compensation Committee’s Roles and Responsibilities .................................................................................................................   39 
Internal Revenue Code Section 162(m) and Limitations on Executive Compensation ...................................................................   48 
Accounting for Stock-Based Compensation ....................................................................................................................................   48 
Securities Authorized for Issuance Under Equity Compensation Plans ..........................................................................................   48 
Stock Ownership Guidelines ...........................................................................................................................................................   49 
Insider Trading Compliance Program .............................................................................................................................................   50 
2018 Summary Compensation Table ..............................................................................................................................................   51 
2018 Grants of Plan-Based Awards Table ......................................................................................................................................   52 
2018 Outstanding Equity Awards at Fiscal Year-End Table ...........................................................................................................   53 
2018 Options Exercised and Stock Vested Table ............................................................................................................................   54 
Potential Payments Upon Termination or Change in Control .........................................................................................................   55 
Pay Ratio Disclosure .......................................................................................................................................................................   58 

COMPENSATION COMMITTEE REPORT .........................................................................................................................................   59 

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS ....................................................................................................   60 

Consulting Agreement ....................................................................................................................................................................  
Other Transactions ..........................................................................................................................................................................  
Policies and Procedures for Related Party Transactions .................................................................................................................   60 

OTHER MATTERS ...............................................................................................................................................................................   61 

Fiscal Year 2018 Annual Report and SEC Filings ..........................................................................................................................   61 

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PROXY STATEMENT 
FOR 
2019 ANNUAL MEETING OF STOCKHOLDERS 
TO BE HELD ON JUNE 14, 2019 

The Board of Directors (“Board”) of Cutera, Inc., a Delaware corporation, is soliciting your proxy to vote at our 2019 Annual 
Meeting of Stockholders to be held on June 14, 2019, beginning at 9:00 a.m., Pacific Time, which is the local time, at our 
principal executive offices located at 3240 Bayshore Blvd., Brisbane, California 94005-1021, and at any postponements or 
adjournments thereof. This proxy statement contains important information regarding the meeting. Specifically, it identifies 
the matters upon which you are being asked to vote, provides information that you may find useful in determining how to 
vote and describes the voting procedures. 

In this proxy statement the terms “we”, “our”, “Cutera” and the “Company” each refer to Cutera, Inc.; the term “Board” 
means our Board of Directors; the term “proxy materials” means this proxy statement, the enclosed proxy card, and our 
Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2018,  filed  with  the  U.S.  Securities  and  Exchange 
Commission  (the  “SEC”)  on  March  18,  2019,  and  the  term  “Annual  Meeting”  means  our  2019  Annual  Meeting  of 
Stockholders. 

We are sending the Notice of Internet Availability of Proxy Materials on or prior to May 5, 2019, to all stockholders of record 
at the close of business on April 23, 2019 (the “Record Date”). 

QUESTIONS AND ANSWERS REGARDING THIS SOLICITATION AND VOTING AT THE  
ANNUAL MEETING 

What is a proxy 
statement and what is a 
proxy? 

   A proxy statement is a document that the rules and regulations of the United States including the 
SEC require the Company to give to you when it asks you to give a proxy designating individuals 
to vote on your behalf. A proxy is your legal designation to another person to vote shares that you 
own. That other person is called a proxy. If you delegate someone as your proxy in a written 
document, that document is also called a proxy or proxy card. 

Why am I receiving 
these proxy materials? 

   You are receiving these proxy materials from us because you were a stockholder of record at the 
close of business on the Record Date. As a stockholder of record, you are invited to attend the 
meeting and are entitled to and requested to vote on the items of business described in this proxy 
statement. 

Why did I receive a 
notice in the mail 
regarding the Internet 
availability of the proxy 
materials instead of a 
paper copy of the proxy 
materials? 

   Pursuant to SEC rules, we have elected to provide access to our proxy materials over the Internet. 
Accordingly, we are sending a Notice of Internet Availability of Proxy Materials (the “Notice”) 
to our stockholders. 

All stockholders will have the ability to access the proxy materials on a website referred to in the 
Notice or request to receive a printed set of the proxy materials. 

Instructions on how to access the proxy materials on the Internet or to request a printed copy may 
be  found  on  the  Notice,  along  with  instructions  regarding  procedures  designed  to  ensure  the 
authenticity and correctness of your proxy vote. 

In  addition,  stockholders  may  request  to  receive  proxy  materials  in  printed  form  by  mail  or 
electronically by email on an ongoing basis. Choosing to receive your future proxy materials by 
email will save us the cost of printing and mailing documents to you and will reduce the impact 
of our annual stockholders’ meetings on the environment. If you chose prior to the Record Date 
to receive future proxy materials by email, you should receive an email this year with instructions 
containing a link to those materials and a link to the proxy voting site. In connection with our 
upcoming Annual Meeting, if you choose to receive future proxy materials by email, you will 
receive an email next year with instructions containing a link to those materials and a link to the 
proxy voting site. Your election to receive proxy materials by email will remain in effect until 
you terminate it. 

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Proxy Statement 
  
  
  
  
  
  
  
     
  
     
  
  
  
   
What is the purpose of 
the Annual Meeting? 

   At our Annual Meeting, stockholders of record will vote upon the items of business outlined in 
the notice of meeting (on the cover page of this proxy statement), each of which is described more 
fully  in  this  proxy  statement.  In  addition,  management  will  report  on  the  performance  of  the 
Company and respond to questions from stockholders. 

Who is entitled to 
attend the meeting? 

   You  are  entitled  to  attend  the  meeting  only  if  you  owned  our  common  stock  (or  were  a  joint 
holder) as of the Record Date, or if you hold a valid proxy for the meeting. You should be prepared 
to present photo identification for admittance. 

Please also note that if you are not a stockholder of record, but hold shares in street name (that is, 
through a broker or nominee), you will need to provide proof of beneficial ownership as of the 
Record  Date,  such  as  your  most  recent  brokerage  account  statement,  a  copy  of  the  voting 
instruction  card  provided  by  your  broker,  trustee  or  nominee,  or  other  similar  evidence  of 
ownership. 

The meeting will begin promptly at 9:00 a.m., local time. Check-in will begin at 8:50 a.m., local 
time. 

Who is entitled to vote 
at the meeting? 

   All stockholders of record at the close of business on the Record Date are entitled to notice of and 

to vote at the meeting, and at any postponements or adjournments thereof. 

   As  of  the  Record  Date,  14,036,644  shares  of  our  common  stock  were  outstanding.  Each 
outstanding share of our common stock entitles the holder to one vote on each matter properly 
brought before the meeting. Accordingly, there are a maximum of 14,036,644 votes that may be 
cast at the meeting. 

How many shares must 
be present or 
represented to conduct 
business at the meeting 
(that is, what 
constitutes a quorum)? 

   The presence at the meeting, in person or by proxy, of the holders of a majority of the shares of 
our common stock entitled to vote at the meeting constitutes a quorum. A quorum is required to 
conduct business at the meeting. Accordingly, the presence of the holders of our common stock 
representing at least 7,018,323 votes will be required to establish a quorum at the meeting. Both 
abstentions and broker non-votes are counted for the purpose of determining the presence of a 
quorum. 

What items of business 
will be voted on at the 
meeting? 

   The items of business scheduled to be voted on at the meeting are as follows: 

   1.  Elect six nominees to serve as directors on our Board; 

   2.  Ratify BDO USA, LLP (“BDO”) as the Independent Registered Public Accounting Firm for 

the fiscal year ending December 31, 2019; 

   3.  Non-binding advisory vote on the compensation of our Named Executive Officers; 

   4.  Approve the amendment and restatement of the Amended and Restated 2004 Equity Incentive 

Plan as the 2019 Equity Incentive Plan; and 

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Proxy Statement  
     
  
  
  
  
     
  
  
     
  
  
  
     
  
  
     
  
  
  
     
  
  
  
     
  
  
  
     
  
  
  
 
 
   5.  Transact any other business as may properly come before the Annual Meeting, including any 
motion to adjourn to a later date to permit further solicitation of proxies, if necessary, or before 
any adjournment thereof. 

   These proposals are described more fully in this proxy statement. As of the date of this proxy 
statement, the only business that our Board intends to present, or knows of that others will present 
at the meeting, is set forth in this proxy statement. If any other matter or matters are properly 
brought before the meeting, it is the intention of the persons who hold proxies to vote the shares 
they represent in accordance with their best judgment. 

Will any other matters 
be decided at the 
Annual Meeting of 
Stockholders? 

   At the date of this proxy statement, the Company does not know of any other matters to be raised 
at the Annual Meeting of Stockholders other than those described in this proxy statement. If any 
other matters are, in accordance with the Delaware General Corporation Law, other applicable 
law, or the Company’s Amended and Restated Certificate of Incorporation (“Articles”), properly 
presented for consideration at the Annual Meeting of Stockholders, such matters will, subject to 
the  Delaware  General  Corporation  Law,  the  Articles  and  applicable  law,  be  considered  at  the 
Annual Meeting of Stockholders and the individuals named in the proxy card will vote on such 
matters in their discretion. 

How does the Board 
recommend that I vote? 

   Our Board recommends that you vote your shares (i) “FOR” each of the six director nominees, 
(ii) “FOR” the ratification of BDO as the Independent Registered Public Accounting Firm for the 
fiscal  year  ending  December  31,  2019,  (iii)  “FOR”  the  non-binding  advisory  vote  on  the 
compensation of our Named Executive Officers, and (iv) “FOR” approval of the amendment and 
restatement  of  the  Amended  and  Restated  2004  Equity  Incentive  Plan  as  the  2019  Equity 
Incentive Plan. 

What shares can I vote 
at the meeting? 

   You may vote all shares owned by you as of the Record Date, including (1) shares held directly 
in your name as the stockholder of record, and (2) shares held for you as the beneficial owner 
through a broker, trustee or other nominee such as a bank. 

What is the difference 
between holding shares 
as a stockholder of 
record and as a 
beneficial owner? 

   Most of our stockholders hold their shares through a broker or other nominee rather than directly 
in their own name. As summarized below, there are some distinctions between shares held of 
record and those owned beneficially. 

Stockholders of Record. If your shares are registered directly in your name with our transfer 
agent, Computershare Trust Company, Inc., you are considered, with respect to those shares, the 
stockholder  of  record,  and  these  proxy  materials  are  being  sent  directly  to  you  by  us.  As  the 
stockholder of record, you have the right to grant your voting proxy directly to the individuals 
listed on the proxy card or to vote in person at the meeting. We have enclosed a proxy card for 
your use. 

Beneficial Owner. If your shares are held in a brokerage account or by another nominee, you are 
considered the beneficial owner of shares held in street name, and these proxy materials are being 
forwarded to you together with a voting instruction card. As the beneficial owner, you have the 
right  to  direct  your  broker,  trustee  or  nominee  how  to  vote  and  are  also  invited  to  attend  the 
meeting. Please note that since a beneficial owner is not the stockholder of record, you may not 
vote these shares in person at the meeting unless you obtain a “legal proxy” from the broker, 
trustee or nominee that holds your shares, giving you the right to vote the shares at the meeting. 
Your broker, trustee or nominee has enclosed or provided voting instructions for you to use in 
directing the broker, trustee or nominee how to vote your shares. 

How can I vote my 
shares without 
attending the meeting? 

   Whether you hold shares directly as the stockholder of record or beneficially in street name, you 
may direct how your shares are voted without attending the meeting. Stockholders of record of 
our common stock may submit proxies by completing, signing and dating their proxy cards and 
mailing them in the accompanying pre-addressed envelope. Our stockholders who hold shares 
beneficially  in  street  name  may  vote  by  mail  by  completing,  signing  and  dating  the  voting 
instruction  cards  provided  by  the  broker,  trustee  or  nominee  and  mailing  them  in  the 
accompanying pre-addressed envelope. 

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Proxy Statement  
  
     
  
  
     
  
     
  
     
  
     
  
  
  
     
   
How can I vote my 
shares in person at the 
meeting? 

   Shares held in your name as the stockholder of record may be voted in person at the meeting. 
Shares held beneficially in street name may be voted in person only if you obtain a legal proxy 
from the broker, trustee or nominee that holds your shares giving you the right to vote the shares. 
Even if you plan to attend the meeting, we recommend that you also submit your proxy card or 
voting instructions as described above so that your vote will be counted if you later decide not to, 
or are unable to, attend the meeting. 

Can I change my vote?     You may change your vote at any time prior to the vote at the meeting. If you are the stockholder 
of  record,  you  may  change  your  vote  by  granting  a  new  proxy  bearing  a  later  date  (which 
automatically revokes the earlier proxy), by providing a written notice of revocation to our Vice 
President,  General  Counsel  &  Corporate  Secretary  prior  to  your  shares  being  voted,  or  by 
attending  the  meeting  and  voting  in  person.  Attendance  at  the  meeting  will  not  cause  your 
previously granted proxy to be revoked unless you specifically so request. 

Is my vote 
confidential? 

What vote is required 
to approve each item 
and how are votes 
counted? 

For shares you hold beneficially in street name, you may change your vote by submitting new 
voting instructions to your broker, trustee or nominee, or, if you have obtained a legal proxy from 
your broker, trustee or nominee giving you the right to vote your shares, by attending the meeting 
and voting in person. 

   Proxy instructions, ballots and voting tabulations that identify individual stockholders are handled 
in a manner that protects your voting privacy. Your vote will not be disclosed either within Cutera 
or to third parties, except: (1) as necessary to meet applicable legal requirements, (2) to allow for 
the  tabulation  of  votes  and  certification  of  the  vote,  and  (3)  to  facilitate  a  successful  proxy 
solicitation. Occasionally, stockholders provide written comments on their proxy card, which are 
then forwarded to our management. 

   The vote required to approve each item of business and the method for counting votes is set forth 

below: 

Election of Directors. Each director nominee  receiving  affirmative  “FOR”  votes  in  excess  of 
“Against” votes at the meeting (a majority of votes cast) will be elected to serve as a director. 
You may vote either “FOR” or “WITHHOLD” your vote for the director nominees. A properly 
executed proxy marked “WITHHOLD” with respect to the election of one or more directors will 
not be voted with respect to the director or directors indicated, although it will be counted for 
purposes of determining whether there is a quorum. 

Ratification of BDO as our Independent Registered Public Accounting Firm for the fiscal 
year  ending  December  31,  2019. The  affirmative  “FOR”  vote  of  a  majority  of  the  shares 
represented in person or by proxy and entitled to vote on the item will be required for approval. 
You  may  vote  “FOR,”  “AGAINST”  or  “ABSTAIN”  for  this  item  of  business.  If  you 
“ABSTAIN,” your abstention has the same effect as a vote “AGAINST.” 

   Non-binding  advisory  vote  on  the  compensation  of  our  Named  Executive  Officers. The 
affirmative “FOR” vote of a majority of the shares represented in person or by proxy and entitled 
to  vote  on  the  item  will  be  required  for  approval.  You  may  vote  “FOR,”  “AGAINST”  or 
“ABSTAIN” for this item of business. If you “ABSTAIN,” your abstention has the same effect 
as a vote “AGAINST.”  

- 4 - 

Proxy Statement  
     
  
  
     
  
     
  
  
  
     
  
  
 
 
   Approval of the amendment and restatement of the Amended and Restated 2004 Equity 
Incentive Plan as the 2019 Equity Incentive Plan. The affirmative “FOR” vote of a majority of 
the shares represented in person or by proxy and entitled to vote on the item will be required for 
approval. You may vote “FOR,” “AGAINST” or “ABSTAIN” for this item of business. If you 
“ABSTAIN,” your abstention has the same effect as a vote “AGAINST.” 

If you provide specific instructions with regard to certain items, your shares will be voted as you 
instruct  on  such  items. If  you  sign  your  proxy  card  or  voting  instruction  card  without  giving 
specific instructions, your shares will be voted in accordance with the recommendations of the 
Board (“FOR” all of the Company’s nominees to the Board, “FOR” ratification of BDO as our 
Independent Registered Public Accounting Firm, “FOR” the approval, by non-binding vote, of 
executive  compensation,  “FOR”  the  approval  of  the  2019  Equity  Incentive  Plan,  and  in  the 
discretion of the proxy holders on any other matters that may properly come before the meeting). 

   A “broker non-vote” occurs when a broker expressly instructs on a proxy card that it is not voting 
on a matter, whether routine or non-routine. Under the rules that govern brokers who have record 
ownership of shares that are held in street name for their clients who are the beneficial owners of 
the  shares, brokers have  the discretion  to vote such  shares  on routine  matters, which  includes 
ratifying  the  appointment  of  an  independent  registered  public  accounting  firm  but  does  not 
include the election of directors or the non-binding vote on executive compensation. Therefore, 
if you do not otherwise instruct your broker, the broker may turn in a proxy card voting your 
shares “FOR” ratification of BDO as the Independent Registered Public Accounting Firm.  

However, if you do not instruct your broker how to vote with respect to the election of directors 
and the non-binding vote on executive compensation, your broker may not vote with respect to 
such proposal and your shares will not be counted as voting in favor of these matters. 

What is a “broker non-
vote”? 

How are “broker non-
votes” counted? 

   Broker non-votes will be counted for the purpose of determining the presence or absence of a 
quorum for the transaction of business, but they will not be counted in tabulating the voting result 
for any particular proposal. 

How are abstentions 
counted? 

   If  you  return  a  proxy  card  that  indicates  an  abstention  from  voting  on  all  matters,  the  shares 
represented will be counted for the purpose of determining the presence of a quorum, but they 
will not be voted on any matter at the meeting. In the absence of controlling precedent to the 
contrary, we intend to treat abstentions in this manner. Accordingly, abstentions will have the 
same effect as a vote “AGAINST” a proposal. 

What happens if 
additional matters are 
presented at the 
meeting? 

   Other than the four proposals described in this proxy statement, we are not aware of any other 
business to be acted upon at the meeting. If you grant a proxy, the persons named as proxy holders, 
R. Jason Richey, our Chief Operating Officer and Interim President and Chief Executive Officer, 
and  J.  Daniel  Plants,  our  Board  Chairperson,  with  full  power  of  substitution,  will  have  the 
discretion to vote your shares on any additional matters that may be properly presented for a vote 
at the meeting. If, for any unforeseen reason, any of our nominees is not available as a candidate 
for director, the persons named as proxy holders will vote your proxy for such other candidate or 
candidates as may be nominated by our Board. 

Who will serve as 
inspector of election? 

   We expect a representative of Computershare Trust Company, Inc., our transfer agent, to tabulate 
the  votes,  and  expect  Darren  W.  Alch,  our  Vice  President,  General  Counsel  and  Corporate 
Secretary to act as inspector of election at the meeting. 

What should I do in the 
event that I receive 
more than one set of 
proxy/voting materials? 

   You may receive more than one set of these proxy solicitation materials, including multiple copies 
of this proxy statement and multiple proxy cards or voting instruction cards. For example, if you 
hold  your  shares  in  more  than  one  brokerage  account,  you  may  receive  a  separate  voting 
instruction card for each brokerage account in which you hold shares. In addition, if you are a 
stockholder of record and your shares are registered in more than one name, you may receive 
more than one proxy card. Please complete, sign, date and return each Cutera proxy card and 
voting instruction card that you receive to ensure that all your shares are voted. 

- 5 - 

Proxy Statement  
  
  
     
  
  
     
  
     
  
     
  
  
  
     
Who is soliciting my 
vote and who will bear 
the costs of this 
solicitation? 

   Your vote is being solicited on behalf of the Board, and the Company will bear the entire cost of 
solicitation  of  proxies,  including  preparation,  assembly,  printing  and  mailing  of  this  proxy 
statement.  In  addition  to  these  mailed  proxy  materials,  our  directors  and  employees  may  also 
solicit proxies in person, by telephone, by electronic mail or by other means of communication. 
Directors and employees will not be paid any additional compensation for soliciting proxies. We 
may reimburse brokerage firms, banks and other agents for the cost of forwarding proxy materials 
to beneficial owners. We may also engage the services of a professional proxy solicitation firm 
to aid in the solicitation of proxies from certain brokers, bank nominees and other institutional 
owners. Our costs for such services, if retained, are not expected to be material. 

Where can I find the 
voting results of the 
meeting? 

   We intend to announce preliminary voting results at the Annual Meeting and file a Form 8-K with 
the SEC within four business days after the end of our Annual Meeting to report the voting results. 

What is the deadline to 
propose actions for 
consideration at next 
year’s Annual Meeting 
of Stockholders or to 
nominate individuals to 
serve as directors? 

   As  a  stockholder,  you  may  be  entitled  to  present  proposals  for  action  at  a  future  meeting  of 

stockholders, including director nominations. 

Stockholder Proposals: For a stockholder proposal to be considered for inclusion in our proxy 
statement for the Annual Meeting to be held in 2020, the written proposal must be received by 
our Vice President, General Counsel & Corporate Secretary at our principal executive offices no 
later  than  January  6,  2020,  which  is  the  date  120  calendar  days  before  the  anniversary  of  the 
mailing date of the Notice of Internet Availability of Proxy Materials. If the date of next year’s 
Annual Meeting is moved more than 30 days before or after the anniversary date of this year’s 
Annual  Meeting,  the  deadline  for  inclusion  of  proposals  in  our  proxy  statement  is  instead the 
close of business on the later of 120 calendar days in advance of such annual meeting and 10 days 
following the date on which public announcement of the date of the meeting is first made. Such 
proposals also must comply with the requirements of Rule 14a-8 of the Securities Exchange Act 
of  1934,  as  amended  (the  “Exchange  Act”),  and  any  other  applicable  rules  established by  the 
SEC. Stockholders interested in submitting such a proposal are advised to contact knowledgeable 
legal counsel with regard to the detailed requirements of applicable securities laws. Proposals 
should be addressed to: 

General Counsel & Corporate Secretary 
Cutera, Inc. 
3240 Bayshore Blvd. 
Brisbane, California 94005-1021 

   Nomination of Director Candidates: You may propose director candidates for consideration by 
our Board. Any such recommendations should include the nominee’s name and qualifications for 
Board membership and should be directed to the “Vice President, General Counsel & Corporate 
Secretary” at the address of our principal executive offices set forth above. In addition, our bylaws 
permit stockholders to nominate directors for election at an Annual Meeting of stockholders. To 
nominate a director, the stockholder must provide the information required by our bylaws, as well 
as a statement by the nominee consenting to being named as a nominee and to serve as a director 
if elected. In addition, the stockholder must give timely notice to our Vice President, General 
Counsel & Corporate Secretary in accordance with the provisions of our bylaws, which require 
that the notice be received by our Vice President, General Counsel & Corporate Secretary no later 
than January 6, 2020 unless the date of next year’s Annual Meeting is moved more than 30 days 
before or after the anniversary date of this year’s Annual Meeting. 

Copy  of  Bylaw  Provisions:  Our  bylaws  are  available  on  the  Investor  page  of  our  website  at 
www.cutera.com. You  may  also  contact  our  Vice  President,  General  Counsel  &  Corporate 
Secretary at our principal executive offices for a copy of the relevant bylaw provisions regarding 
the requirements for making stockholder proposals and nominating director candidates. 

- 6 - 

Proxy Statement  
     
  
     
  
  
  
  
  
   
 
 
Security Ownership of Certain Beneficial Owners and Current Management 

STOCK OWNERSHIP 

The following table provides information relating to the beneficial ownership of our common stock as of the Record Date, 
by: 

   ●  each stockholder known by us to own beneficially more than 5% of our common stock; 

●  each  of  our  current  executive  officers  (including  our  Chief  Operating  Officer  and  Interim  President  and  Chief 

Executive Officer and our Chief Financial Officer); 

   ●  each of our current directors; and 

   ●  our current directors and executive officers as a group. 

The number of shares beneficially owned by each entity, person, director or executive officer is determined in accordance 
with the rules of the SEC, and the information is not necessarily indicative of beneficial ownership for any other purpose. 
Under such rules, beneficial ownership includes any shares over which the individual has the sole or shared voting power or 
investment power and any shares that the individual has the right to acquire within 60 days of April 23, 2019, through the 
exercise of any stock option or other right. The number and percentage of shares beneficially owned is computed on the basis 
of 14,036,644 shares of our common stock outstanding as of the Record Date plus, for each beneficial owner, the amount of 
shares issuable to such beneficial owner upon the exercise of warrants and options that are exercisable within 60 days. The 
information in the following table regarding the beneficial owners of more than 5% of our common stock is based upon 
information supplied by principal stockholders or Schedules 13D and 13G filed with the SEC. 

Shares of our common stock that a person has the right to acquire within 60 days of the Record Date are deemed outstanding 
for purposes of computing the percentage ownership of the person holding such rights, but are not deemed outstanding for 
purposes of computing the percentage ownership of any other person, except with respect to the percentage ownership of all 
directors and executive officers as a group. To our knowledge, except as set forth in the footnotes to this table and subject to 
applicable community property laws, each person or entity named in the table has sole voting and disposition power with 
respect to the shares set forth opposite such person’s or entity’s name. The address for those persons for which an address is 
not otherwise provided is c/o Cutera, Inc., 3240 Bayshore Blvd., Brisbane, California 94005-1021. 

- 7 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Name and Address of Beneficial Owner 

GAMCO Investors, Inc. 

One Corporate Center 
Rye, New York 10580 ................................................................     

BlackRock, Inc. 

55 East 52nd Street 
New York, NY 10055 ................................................................     

T. Rowe Price Associates, Inc. 

100 E. Pratt Street 
Baltimore, MD 21202 ................................................................     

The Vanguard Group 

100 Vanguard Blvd. 
Malvern, PA 19355 ....................................................................     

Renaissance Technologies LLC. 

800 Third Avenue 
New York, NY 10022 ................................................................     

Number of  
Shares 
Beneficially 
Owned 

Warrants 
and  
Options  
Exercisable  
Within 60  
Days 

Approximate 
Percent  
Owned 

2,104,247 (1)      

--       

15.0 % 

2,012,085 (2)      

--       

14.3 % 

899,703 (3)      

--       

6.4 % 

789,742 (4)      

--       

5.6 % 

735,766 (5)      

--       

5.2 % 

Joseph E. Whitters .............................................................................     
R. Jason Richey .................................................................................     
Gregory A. Barrett .............................................................................     
Timothy J. O'Shea .............................................................................     
Sandra A. Gardiner ............................................................................     
Clinton H. Severson ..........................................................................     
David L. Apfelberg ...........................................................................     
J. Daniel Plants(6) ...............................................................................     
Katherine S. Zanotti ..........................................................................     
Elisha W. Finney ...............................................................................     

87,446   
77,489   
41,991   
38,699   
31,161   
14,287   
10,491   
10,287   
9,946   
8,048   

--       
--       
--       
--       
6,003       
14,000       
--       
14,000       
--       
--       

*   
*   
*   
*   
*   
*   
*   
*   
*   
*   

All current directors and executive officers as a group (10 persons)      

329,845   

34,003       

2.3 % 

*Less than 1%. 
(1) As reported in Amendment No. 10 to Schedule 13D filed by GAMCO Investors, Inc. on January 25, 2019 with the 
SEC. The aggregate number of shares reported relates to 2,104,247 shares owned as follows: 636,407 by Gabelli 
Funds, LLC (“Gabelli Funds”), 1,074,201 by GAMCO Asset Management Inc. (“GAMCO”) and 393,639 by Teton 
Avisors, Inc. Mario Gabelli is deemed to have beneficial ownership of the shares owned beneficially by each of the 
foregoing persons. GCIA is deemed to have beneficial ownership of the shares owned beneficially by G.research, LLC. 
Associated Capital Group, Inc. (“AC”), GAMCO Investors, Inc. (“GBL”) and GGCP, Inc. (“GGCP”) are deemed to 
have beneficial ownership of the shares owned beneficially by each of the foregoing persons other than Mario Gabelli 
and the Gabelli Foundation, Inc. Each of the foregoing persons has the sole power to vote or direct the vote and sole 
power to dispose or to direct the disposition of the shares reported for it, either for its own benefit or for the benefit of 
its investment clients or its partners, as the case may be, except that (i) GAMCO does not have authority to vote 47,800 
of  the  reported  shares,  (ii)  Gabelli  Funds  has  sole  dispositive  and  voting  power  with  respect  to  the  shares  of  the 
Company held by the Funds so long as the aggregate voting interest of all joint filers does not exceed 25% of their 
total voting interest in the Company and, in that event, the Proxy Voting Committee of each Fund shall respectively 
vote that Fund’s shares, (iii) at any time, the Proxy Voting Committee of each such Fund may take and exercise in its 
sole discretion the entire voting power with respect to the shares held by such fund under special circumstances such 
as regulatory considerations, and (iv) the power of Mario Gabelli, AC, GBL, and GGCP is indirect with respect to 
shares beneficially owned directly by the other persons. 

- 8 - 

Proxy Statement  
  
  
    
  
  
      
  
      
        
  
    
    
    
    
    
    
    
    
    
    
  
      
  
      
        
  
    
                                                
   
 
 
(2) As reported in Amendment No. 4 to Schedule 13G filed by BlackRock, Inc. on January 24, 2019 with the SEC. 
(3) As reported in Schedule 13G filed by T. Rowe Price Associates, Inc. on February 14, 2019 with the SEC. 
(4) As reported in Schedule 13G filed by The Vanguard Group on February 11, 2019 with the SEC. Such beneficial 
owner reported that it has sole power to vote or direct the vote over 28,744 shares of our common stock, the shared 
power  to  vote  or  direct  the  vote  over  1,500  shares  of  our  common  stock,  the  sole  power  to  dispose  or  direct  the 
disposition of 761,196 shares of our common stock, and the shared power to dispose or direct the disposition of 28,546 
shares of our common stock.  
(5) As reported in Amendment No. 4 to Schedule 13G filed by Renaissance Technologies LLC on February 13, 2019 
with the SEC. Such beneficial owner reported that it has sole power to vote or direct the vote over 665,600 shares of 
our common stock, the sole power to dispose or direct the disposition of 665,600 shares of our common stock, and the 
shared power to dispose or direct the disposition of 70,166 shares of our common stock. 
(6)  Mr.  Plants  is  the  Managing  Partner  of  Voce  Capital  Management  LLC,  the  holder  of  295,978  shares 
(approximately 2.1%) of our outstanding common stock as of the Record Date. Mr. Plants has disclaimed beneficial 
ownership of the shares owned by Voce Capital Management LLC, except to the extent of his pecuniary interest therein, 
however he has the sole or shared voting power of the shares reflected in this table. 

Section 16(a) Beneficial Ownership Reporting Compliance 

Section 16(a) of the Exchange Act requires our directors, certain officers, and beneficial owners of more than 10% of our 
common stock to file reports of ownership and reports of changes in the ownership with the SEC. Such persons are required 
by SEC regulations to furnish us with copies of all Section 16(a) Statement of Changes of Beneficial Ownership of Securities 
forms they file (SEC Forms 3, 4, and 5). 

Based solely on our review of the copies of such forms received by us, or written representations from reporting persons that 
no SEC Forms 3, 4 or 5 were required of such persons, we believe that during our fiscal year ended December 31, 2018 all 
reports were timely filed with the exception of the following: 

(a)  Mr. Richey’s Form 4 filed on August 8, 2018 reporting one late transaction. 

Each filing was made promptly after the issue was discovered. 

CORPORATE GOVERNANCE AND BOARD MATTERS 

Director Independence 

Our  common  stock  is  listed  on  the  NASDAQ  Stock  Market  (“NASDAQ”).  Under  the  NASDAQ  listing  standards, 
independent directors must comprise a majority of a listed company’s board of directors. In addition, the NASDAQ listing 
standards  require  that,  subject  to  specified  exceptions,  each  member  of  a  listed  company’s  audit,  compensation,  and 
nominating and corporate governance committees be independent. Under the NASDAQ listing standards, a director will only 
qualify as an “independent director” if, in the opinion of that listed company’s board of directors, that director does not have 
a relationship that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director. 

Audit committee members must also satisfy the additional independence criteria set forth in Rule 10A-3 under the Exchange 
Act and the NASDAQ listing standards. Compensation committee members must also satisfy the additional independence 
criteria set forth in Rule 10C-1 under the Exchange Act and the NASDAQ listing standards 

Our Board has undertaken a review of the independence of each of our directors. The Company's current directors are David 
B. Apfelberg, M.D., Gregory A. Barrett, Elisha W. Finney, Timothy J. O'Shea, J. Daniel Plants, Clinton H. Severson, Joseph 
E. Whitters, and Katherine S. Zanotti. Based on information provided by each director concerning his or her background, 
employment and affiliations, our Board has determined that each of the directors satisfy the current "independent director" 
standards established by NASDAQ. In 2018, the Nominating and Corporate Governance Committee recommended to the 
Board that all directors other than our Chief Executive Officer be independent as defined by NASDAQ listing rules. 

- 9 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
 
 
In early 2019, Ms. Finney and Mr. Severson informed the Board that they would not stand for re-election. Accordingly, 
following our Annual Meeting, the size of the Board will be reduced from eight members to six members. 

Board Leadership Structure 

The roles of Chairperson of the Board and Chief Executive Officer are filled by separate individuals. Our Board believes that 
the separation of the offices of the Chairperson and Chief Executive Officer is appropriate at this time because it allows our 
Chief Executive Officer to focus primarily on our business strategy, operations and corporate vision. However, our Board 
does not have a policy mandating the separation of the roles of Chairperson and Chief Executive Officer, though one can be 
established by the Board. Our Board elects our Chairperson and Chief Executive Officer, and each of these positions may be 
held by the same person or by different people. We believe that it is important that the Board retain flexibility to determine 
whether these roles should be separate or combined based upon the Board's assessment of our needs and our leadership at a 
given point in time. 

We believe that independent and effective oversight of our business and affairs is maintained through the composition of our 
Board, the leadership of our independent directors and the committees and our governance structures and processes already 
in place. The Board currently consists entirely of independent directors, and the committees of our Board are composed 
solely of independent directors. 

Our Chairperson of the Board is J. Daniel Plants. We believe Mr. Plants' qualifications to serve as our Chairperson include 
his substantial experience as a strategic advisor and corporate attorney, as well as his role as the founder of a successful 
investment management firm and status as a significant Company stockholder, which bring valuable skills and perspective 
to the Board in the areas of finance, capital markets, strategy and corporate governance. 

As described in more detail below, the Board currently has four standing committees: an Audit Committee, a Compensation 
Committee, a Nominating and Corporate Governance Committee, and an Enterprise Risk Committee. As deemed advisable 
by the Board, various ad hoc committees may be established from time to time to accomplish a specific goal or purpose and 
cease to exist when that goal or purpose is realized. The chairperson and each member of all committees is an independent 
director.  The  Board  delegates  substantial  duties  and  responsibilities  to  each  committee.  The  committees  make 
recommendations to the Board and report regularly to the Board on their activities and any actions they have taken. We 
believe that our independent Board committees and their chairperson are an important aspect of our Board leadership and 
governance structure. 

Risk Oversight and Analysis 

Risk is inherent with every business, and we face a number of risks, including strategic, financial, business and operational, 
political, regulatory, legal and compliance, and reputational. We have designed and implemented processes to manage risk 
in our operations. Our management is responsible for managing the risks we face in the ordinary course of operating our 
business.  The  Board  oversees  potential  risks  and  our  risk  management  activities  by  receiving  operational  and  strategic 
presentations from management which include discussions of key risks to our business.   

Our Board believes that open communication between management and our Board is essential for effective risk management 
and oversight. Our Board meets with our Chief Executive Officer and other members of the senior management team at 
meetings of our Board, where, among other topics, they discuss strategy and risks facing the Company, as well as at such 
other times as they deem appropriate. 

- 10 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
 
 
While our Board has the ultimate responsibility for risk management and oversight, various committees of the Board also 
support the Board in its fulfillment of this responsibility. For example, our Audit Committee assists the Board in its risk 
oversight function by reviewing and discussing with management our system of disclosure controls and our internal controls 
over financial reporting risks associated with our cash investment policies, risks related to regulatory matters, and evaluating 
and advising on other matters. Our business is run conservatively and excessive risk-taking has been discouraged. As a result, 
risk  analysis  has  not  been  a  significant  factor  for  our  Compensation  Committee  in  establishing  compensation.  The 
Nominating and Corporate Governance Committee assists the Board in fulfilling its oversight responsibilities with respect 
to the management of risks associated with Board organization, governance, membership and structure. The Enterprise Risk 
Committee, created in 2018, assists the Board in supervising the enterprise risk management activities of the Company and 
its  subsidiaries,  and  advises  the  Board  with  respect  to  the  enterprise  risk  management  framework  of  the  Company.  The 
Enterprise Risk Committee further assists the Board in its oversight of the Company’s management of key risks, including 
strategic and operational risks, as well as the guidelines, policies and processes for monitoring and mitigating such risks. 

Committees of the Board 

Our Board has four standing committees: the Audit Committee, the Compensation Committee, the Nominating and Corporate 
Governance Committee, and the Enterprise Risk Committee. The membership during the last fiscal year, and the function of 
each of the committees, are described below. On January 4, 2019, James A. Reinstein, the Company’s President and Chief 
Executive Officer, resigned from all positions with the Company, including his role as a member of the Board. On February 
19, 2019, the Board increased the number of directors constituting the Board from seven to eight directors and appointed 
Katherine S. Zanotti and Joseph E. Whitters to the Board. 

Name of Director 

Non-Employee Directors: 

Audit 
Committee 

Compensation 
Committee 

Nominating  
and  
Corporate  
Governance 
Committee 

Enterprise 
Risk 
Committee 

Search 
Committee(8) 

J. Daniel Plants(7)  ...............................................    

X 

David B. Apfelberg, M.D. (1) ................................      

Gregory A. Barrett ..............................................      

Elisha W. Finney(2)  .............................................    

Timothy J. O’Shea(3)  ...........................................    

Clinton H. Severson(4) ..........................................    

Joseph E. Whitters(5) ............................................    

X 

X 

X 

X 

Katherine S. Zanotti(6) .........................................      

Number of Meetings Held During the Last 

Fiscal Year .......................................................    

7 

X 

X 

X 

X 

10 

X 

X 

X 

X 

7 

X 

X 

X 

X 

X 

X 

2 

X 

X 

0 

X     =     Committee member 
*     =     Chairperson of Committee  
(1)  Effective  with  the  2019  Annual  Meeting,  Dr.  Apfelberg,  is  appointed  to  the  Nominating  and  Corporate 
Governance Committee. 
(2) In early 2019, Ms. Finney informed the Board that she would not stand for re-election.  Effective with the 2019 
Annual Meeting, Ms. Finney will no longer served as a member of the Audit Committee or the Enterprise Risk 
Committee. 
(3)  Effective with the 2019 Annual Meeting, Mr. O’Shea is appointed to the Enterprise Risk Committee. 

- 11 - 

Proxy Statement  
  
  
  
  
  
    
    
    
    
  
  
    
    
    
    
  
  
    
    
  
  
    
    
    
    
  
  
  
  
  
  
  
    
    
    
    
  
  
  
  
  
    
    
    
    
  
    
    
  
  
  
    
    
    
    
  
  
  
  
  
  
    
    
    
    
  
  
  
  
  
  
  
    
    
    
    
  
    
    
  
  
  
    
    
    
    
  
  
    
  
  
  
    
    
    
    
  
  
    
    
    
    
  
  
  
  
                                                
(4) In early 2019, Mr. Severson informed the Board that he would not stand for re-election.  Effective with the 2019 
Annual  Meeting,  Mr.  Severson  will  no  longer  serve  as  a  member  of  the  Audit  Committee,  the  Nominating  and 
Corporate Governance Committee, or the Enterprise Risk Committee. 
(5)  Effective with the 2019 Annual Meeting, Mr. Whitters is appointed to the Audit Committee and the Enterprise 
Risk Committee.  Effective with the 2019 Annual Meeting, Mr. Whitters is appointed the Chairperson of the Audit 
Committee.  
(6)   Effective  with  the  2019  Annual  Meeting,  Ms.  Zanotti  is  appointed  to  the  Compensation  committee  and  the 
Enterprise Risk Committee.  Effective with the 2019 Annual Meeting, Ms. Zanotti is appointed the Chairperson of 
the Enterprise Risk Committee.  
(7) Effective with the 2019 Annual Meeting, Mr. Plants is appointed to the Audit Committee and will no longer 
serve on the Compensation Committee. 
(8) Formed in 2019 following the resignation of our President and Chief Executive Officer, James A. Reinstein. 

Audit Committee. The Audit Committee oversees the Company’s accounting and financial reporting processes and the audits 
of its financial statements. The Audit Committee operates under a written charter adopted by the Board and a copy of the 
charter can be found on the Investor page, under the Corporate Governance section of our website at www.cutera.com. In 
this  role,  the  Audit  Committee  monitors  and  oversees  the  integrity  of  the  Company’s  financial  statements  and  related 
disclosures, the qualifications, independence, and performance of the Company’s Independent Registered Public Accounting 
Firm, and the Company’s compliance with applicable legal requirements and its business conduct policies. Our Board has 
determined that each member of the Audit Committee meets the independence and financial literacy requirements of the 
NASDAQ rules and the independence requirements of the SEC. Elisha W. Finney serves as a member of the Board and 
Chairperson of the Audit Committee. Our Board has determined that Ms. Finney qualifies as an “audit committee financial 
expert” as defined in the SEC rules. In early 2019, Ms. Finney informed the Board that she would not stand for re-election. 
Accordingly, effective with our Annual Meeting, Joseph E. Whitters will serve as a member of the Board and Chairperson 
of the Audit Committee. Our Board has determined that Mr. Whitters qualifies as an “audit committee financial expert” as 
defined in the SEC rules. The report of the Audit Committee appears on page 18 of this proxy statement. 

Compensation Committee. The Compensation Committee, together with our Board, establishes compensation for our Chief 
Executive  Officer  and  the  other  executive  officers  and  administers  the  Company’s  Amended  and  Restated  2004  Equity 
Incentive  Plan  and  the  2004  Employee  Stock  Purchase  Plan.  Each  member  of  the  Compensation  Committee  meets  the 
requirements for independence for compensation committee members under the NASDAQ listing standards and SEC rules 
and regulations, including Rule 10C-1 under the Exchange Act. Each member of our Compensation Committee is also a non-
employee director, as defined pursuant to Rule 16b-3 promulgated under the Exchange Act.  The Compensation Committee 
has  a  written  charter,  which  was  adopted  by  our  Board,  and  can  be  found  on  the  Investor  page,  under  the  Corporate 
Governance section of our website at www.cutera.com. The report of the Compensation Committee appears on page 59 of 
this proxy statement. 

Nominating and Corporate Governance Committee. The Nominating and Corporate Governance Committee reviews and 
makes  recommendations  to  the  Board  on  matters  concerning  corporate  governance,  Board  composition,  identification, 
evaluation and nomination of director candidates, Board committees, Board compensation, and conflicts of interest.. Each 
member  of  our  Nominating  and  Corporate  Governance  Committee  meets  the  requirements  for  independence  under  the 
NASDAQ listing standards and SEC rules and regulations. The Nominating and Corporate Governance Committee has a 
written charter, which was adopted by our Board and can be found on the Investor page, under the Corporate Governance 
section of our website at www.cutera.com. 

Enterprise Risk Committee. The Enterprise Risk Committee was created in 2018 to assist the Board and the Audit Committee, 
where applicable, in supervising the enterprise risk management activities of the Company and its subsidiaries and advise 
the Board with respect to the enterprise risk management framework of the Company. The Committee’s function is primarily 
one of oversight, and its members do not provide any expert advice as to the Company’s risk management. Each member of 
our Enterprise Risk Committee meets the requirements for independence under the NASDAQ listing standards and SEC 
rules and regulations. The Enterprise Risk Committee has a written charter in draft form which, when adopted by our Board, 
will be posted on the Investor page, under the Corporate Governance section of our website at www.cutera.com.  

CEO Search Committee. In connection with the resignation of James A. Reinstein as President and Chief Executive Officer 
of the Company, and as prescribed in the CEO Succession Plan administered by the Nominating and Governance Committee, 
the Board formed a CEO Search Committee on January 4, 2019 to undertake a search for a President and Chief Executive 
Officer  for  the  Company.  While  not  a  requirement,  each  member  of  our  Search  Committee  meets  the  requirements  for 
independence under the NASDAQ listing standards and SEC rules and regulations, nonetheless. 

- 12 - 

Proxy Statement   
  
  
  
  
  
Meetings Attended by Directors 

Each of the directors attended at least 90% of the meetings of the Board or committee(s) on which he or she served during 
2018. 

The directors of the Company are encouraged to attend the Company’s Annual Meeting of Stockholders. In 2018, all of our 
directors at the time attended the meeting either physically or telephonically. Mr. Reinstein was physically present at the 
Annual Meeting of Stockholders, and the other directors joined the meeting telephonically. 

Director Nomination Process 

Director  Qualifications.  The  Nominating  and  Corporate  Governance  Committee  considers  the  appropriate  balance  of 
experience, skills and characteristics required of members of the Board. While the Nominating and Corporate Governance 
Committee has not formalized specific minimum qualifications they believe must be met by a candidate to be recommended 
by the independent members, the Nominating and Corporate Governance Committee believes that candidates and nominees 
must  reflect  a  Board  that  is  comprised  of  directors  who  (i)  have  broad  and  relevant  experience,  (ii)  are  predominantly 
independent, (iii) are of high integrity, (iv) have qualifications that will increase overall Board effectiveness and enhance 
long-term  stockholder  value,  and  (v)  meet  other  requirements  as  may  be  required  by  applicable  rules,  such  as  financial 
literacy or financial expertise with respect to Audit Committee members. While the Nominating and Corporate Governance 
Committee does not maintain a specific policy with respect to Board diversity, the candidates for Board membership should 
have the highest professional and personal ethics and values, and conduct themselves consistent with our Code of Ethics. 
However,  California  law  requires  that  publicly  held  corporations  headquartered  in  the  state  include  at  least  one  female 
director on their boards of directors. By the end of 2021, subject corporations with five board members must have at least 
two female directors, while those with six or more directors must have at least three female directors. The Company is in 
compliance  with  such  law,  and  the  Nominating  and  Corporate  Governance  Committee  will  continue  to  monitor  the 
Company’s compliance. The Nominating and Corporate Governance Committee and the Board are committed to diversity 
and consider diversity among other qualifications, experience, attributes or skills in its process of identifying and evaluating 
candidates to be nominees to the Board. As they do annually, in 2018 the Nominating and Corporate Governance Committee 
evaluated its procedures for recommending candidates to the Board. The procedure was reviewed by the entire Board and 
implemented in 2019 with the selection of Ms. Zanotti and Mr. Whitters to join the Board. 

Stockholder  Nominations  and  Recommendations.  As  described  above  in  the  Question  and  Answer  section  of  this  proxy 
statement under “What is the deadline to propose actions for consideration at next year’s Annual Meeting of Stockholders or 
to nominate individuals to serve as directors?,” our bylaws set forth the procedure for the proper submission of stockholder 
nominations for membership on our Board. In addition, the Nominating and Corporate Governance Committee may consider 
properly submitted stockholder recommendations (as opposed to formal nominations) for candidates for membership on the 
Board. A stockholder may make such a recommendation by submitting the following information to our Vice President, 
General Counsel & Corporate Secretary at 3240 Bayshore Blvd., Brisbane, California 94005-1021 no later than January 6, 
2020: 

   ● 

the candidate’s name; 

   ●  home and business contact information; 

   ●  detailed biographical data, relevant qualifications, professional and personal references; 

   ● 

information regarding any relationships between the candidate and Cutera within the last three years; and 

   ●  evidence of ownership of Cutera stock by the recommending stockholder. 

- 13 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Identifying  and  Evaluating  Director  Nominees.  Typically  new  candidates  for  nomination  to  the  Board  are  suggested  by 
existing directors or by our executive officers, although candidates may initially come to our attention through professional 
search firms, stockholders, or other persons. The Nominating and Corporate Governance Committee carefully reviews the 
qualifications of any candidates who have been properly brought to its attention. Such a review may, in the Nominating and 
Corporate  Governance  Committee’s  discretion,  include  a  review  solely  of  information  provided  to  the  Nominating  and 
Corporate Governance Committee or may also include discussion with persons familiar with the candidate, an interview with 
the candidate, or other actions that the Nominating and Corporate Governance Committee deems proper. The Nominating 
and  Corporate  Governance  Committee  considers  the  suitability  of  each  candidate,  including  the  current  members  of  the 
Board, in light of the current size and composition of the Board. In evaluating the qualifications of the candidates, Nominating 
and  Corporate  Governance  Committee  considers  many  factors,  including,  issues  of  character,  judgment,  diversity, 
independence, expertise, length of service, and other commitments. In addition, the Nominating and Corporate Governance 
Committee  takes  into  account  professional  experience,  skills  and  background  in  considering  and  evaluating  candidates. 
Although diversity is one factor considered in the nomination process, the Company does not have a formal policy relating 
to diversity except as required by applicable law. The Nominating and Corporate Governance Committee evaluates such 
factors, among others, and does not assign any particular weighting or priority to any of these factors. Candidates properly 
recommended  by  stockholders  are  evaluated  by  the  Nominating  and  Corporate  Governance  Committee  using  the  same 
criteria as other candidates. Candidates are not discriminated against on the basis of race, gender, religion, national origin, 
sexual orientation, disability or any other basis proscribed by law. 

Director Nominees at our 2019 Annual Meeting. Our Nominating and Corporate Governance Committee recommended the 
2019 director nominees for nomination to our Board. 

Director Compensation 

The following table sets forth a summary of the cash compensation paid, and the grant date fair value of shares of Cutera 
common stock which vest over a one-year period, awarded to our non-employee directors in the fiscal year ended December 
31, 2018. 

2018 Director Compensation Table 

Name 
J. Daniel Plants .....................................................      
David B. Apfelberg, M.D. ....................................      
Gregory A. Barrett ................................................      
Elisha W. Finney(4) ...............................................      
David A. Gollnick(6) .............................................      
Timothy J. O'Shea ................................................      
Clinton H. Severson(4) ..........................................      
Joseph E. Whitters(5) .............................................      
Katherine S. Zanotti(5) ..........................................      

Fees Earned 
or Paid in 
Cash ($)(1) 

Stock Awards 
($)(2) 

All Other 
Compensation 
($)(3) 

     Total ($) 

101,000       
51,000       
73,750       
68,750       
65,300       
61,500       
64,250       
--       
--       

99,994       
99,994       
99,994       
99,994       
--       
99,994       
99,994       
--       
--       

--       
--       
--       
--       
22,500       
--       
--       
--       
--       

200,994   
150,994   
173,744   
168,744   
87,800   
161,494   
164,244   
--   
--   

(1)  The  amounts  reported  in  this  column  were  earned  in  connection  with  serving  on  our  Board  and  its  various 
committees, and include service as Board or Committee Chairperson, each as described in this proxy statement. 
(2)  The amounts reported in this column represent the aggregate grant date fair value of shares of Cutera common stock 

awarded during the fiscal year ended December 31, 2018 to each of the non-employee directors.  

(3)  The amounts reported in this column represent fees for services provided for other than serving on our Board or its 

committees. 

(4)  Will  not  stand  for  re-election  at  the  Company’s  2019 Annual  Meeting  of  Stockholders,  however  will  serve  as  a 

director until June 14, 2019. 
(5)  Appointed on February 19, 2019. 
(6)  Ceased serving as a director as of the Company’s 2018 Annual Meeting of Stockholders held on June 14, 2018. 

- 14 - 

Proxy Statement  
  
  
  
  
  
    
    
  
                                                  
  
  
  
  
  
  
  
    
 
 
Compensation of the Board of Directors for Their Position on the Board and its Committees 

Effective  October  31,  2017,  on  the  recommendation  of  the  Compensation  Committee  after  consultation  with  the 
Compensation Committee’s external compensation consultant, Compensia, the Board approved certain revisions to Board 
compensation. Thereafter, each non-employee director appointed to the Board earned the following compensation: 

   ●  $50,000 for service as the Chairperson of the Board; 
   ●  $45,000 for service as a Board member; 

●  Annual equity award of restricted shares with a grant date fair value of $100,000 for service as a Board member 

● 

vesting over a one year period on the occurrence of the Annual Meeting of Stockholders; 
Initial equity award for new non-employee directors of restricted shares with a grant date fair value of $150,000, 
one-third  of  such  shares  to  vest  on  each  of  the  first  three  anniversaries  of  the  date  the  Board  appoints,  or  the 
stockholders elect, the new outside director; 

   ●  $6,000 additionally for service as a Compensation Committee member; 
   ●  $7,500 additionally for service as an Audit Committee member; 
   ●  $20,000 additionally for service as Chairperson of the Audit Committee; 
   ●  $20,000 additionally for service as Chairperson of the Compensation Committee; and 
   ●  $9,000 additionally for service as Chairperson of the Nominating and Corporate Governance Committee; and 
   ●  $5,000 additionally for service as a Nominating and Corporate Governance Committee member. 
   ●  $9,000 additionally for service as Chairperson of the Enterprise Risk Committee; and 
   ●  $5,000 additionally for service as an Enterprise Risk Committee member. 

Equity Awards for Members of the Board of Directors  

Our Amended and Restated 2004 Equity Incentive Plan provides for the automatic grant of options to purchase shares of 
Cutera common stock to our non-employee directors. Until October 31, 2017, each non-employee director appointed to the 
Board received an initial option to purchase 14,000 shares of Cutera common stock upon his or her appointment. Each of 
these stock options had an exercise price equal to fair market value of Cutera common stock on the date of grant and a term 
of  seven  years,  and  becomes  exercisable  as  to  one-third  of  the  shares  subject  to  the  option  on  each  of  the  first  three 
anniversaries of its date of grant, provided the non-employee director remains a director. In addition, until October 31, 2017, 
each non-employee director, who is a director on the date of each Annual Meeting of Stockholders and has been a director 
for at least the preceding six months, received an award of shares represented by the quotient of $60,000 divided by the 
closing market price of Cutera common stock on the date of such Annual Meeting of Stockholders. These shares vest on the 
one-year anniversary of the grant date. Effective October 31, 2017, the Board revised various elements of non-employee 
director compensation to provide for an annual grant to non-employee directors of shares of restricted stock pursuant to the 
Company’s Amended and Restated 2004 Equity Incentive Plan, as amended, with a grant date fair market value of $100,000, 
and which vest on the next Annual Meeting of Stockholders. The Board also approved a revision to outside directors’ initial 
award in the form of a one-time award of shares of restricted stock with a grant date fair value of $150,000, one-third of such 
shares to vest on each of the first three anniversaries of the date the Board appoints, or the stockholders elect, the new outside 
director.  The  award  replaces  the  initial  option  to  purchase  14,000  shares  of  Cutera  common  stock  upon  his  or  her 
appointment. 

- 15 - 

Proxy Statement  
  
  
  
  
  
  
  
 
 
Code of Ethics 

The Board has adopted a Corporate Code of Business Conduct and Ethics (the “Code”) for all executive officers and other 
employees, agents and representatives. The Code is designed to deter wrongdoing and to promote honest, ethical, and socially 
and environmentally responsible conduct, including the ethical handling of actual or apparent conflicts of interest between 
personal and professional relationships; full, fair, accurate, timely and understandable disclosure in reports and documents 
that  we  file  with,  or  submit  to,  the  SEC  and  in  other  public  communications  made  by  us;  compliance  with  applicable 
governmental laws, rules and regulations; the prompt internal reporting of violations of the Code to an appropriate person or 
persons identified in the Code; and accountability for adherence to the Code. Recently, the Board revised the Code to address 
certain  environmental,  social  and  governance  matters  that  more  closely  reflect  the  importance  the  Board  places  on  such 
matters. A copy of the revised Code is available on our website at www.cutera.com. Any change to, or waiver from, the code 
will be disclosed as required by applicable securities laws. 

Compensation Committee Interlocks and Insider Participation 

Currently, our Compensation Committee consists of David B. Apfelberg, Gregory A. Barrett, and J. Daniel Plants. The Board 
approved a resolution that, effective with our 2019 Annual General Meeting, the Compensation Committee will consist of 
the following members: David B. Apfelberg, M.D., Gregory A. Barrett, and Katherine S. Zanotti. No current or expected 
member of the Compensation Committee, nor any of our Named Executive Officers, has a relationship that would constitute 
an interlocking relationship with executive officers or directors of another entity. 

No current or expected member of our Compensation Committee is or has been an officer or employee of the Company. 
None of our executive officers currently serves, or in the past year has served, as a member of the Board or Compensation 
Committee (or other Board committee performing equivalent functions) of any entity that has one or more of its executive 
officers serving on our Board or Compensation Committee. 

Family Relationships 

There are no family relationships among any of our directors or executive officers. 

Communications with the Board by Stockholders 

Stockholders wishing to communicate with the Board or with an individual Board member concerning the Company may do 
so by writing to the Board, or to the particular Board member, and mailing the correspondence to: Attention: Board, c/o Vice 
President, General Counsel & Corporate Secretary, Cutera, Inc., 3240 Bayshore Blvd., Brisbane, California 94005-1021. The 
envelope  should  indicate  that  it  contains  a  stockholder  communication.  All  such  stockholder  communications  will  be 
forwarded  to  the  director  or  directors  to  whom  the  communications  are  addressed,  unless  the  communication  is  unduly 
hostile, threatening, illegal, does not reasonably relate to us or our business, or is inappropriate. The Corporate Secretary has 
the authority to discard or disregard any inappropriate communications or to take other appropriate actions with respect to 
any such inappropriate communications. The Board will endeavor to promptly respond to all appropriate communications 
and  encourages  all  stockholders  and  interested  persons  to  use  the  aforementioned  email  and  mailing  address  to  send 
communications relating to the our business to the Board and its members. 

Succession Planning 

Succession planning is a top priority for the Board and our management team, with the objective of having a pipeline of 
leaders  for  the  immediate  and  long-term  future.  The  Board  and  management  take  a  proactive  approach  to  achieve  this 
objective. The Board has delegated to the Nominating and Corporate Governance Committee, pursuant to the committee’s 
charter, the responsibility for CEO and senior management succession planning. The committee is tasked with doing so in 
the context of the challenges and opportunities facing us, of the skills and expertise likely to be required by us in the future 
and of the benefits of diversity in its widest sense. These processes enable the Board to address both long-term, planned 
occurrences, such as retirement or change in roles, as well as short-term unexpected events. 

- 16 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
 
 
Environmental, Sustainability and Corporate Social Responsibility 

Corporate responsibility and sustainability are important to Cutera and guide our actions as a company. We have always 
focused on delivering strong financial results, but we are committed to doing so in a way that respects the communities and 
environments in which we operate. In 2018, we engaged in a wide dialogue with investors on a variety of matters, including 
among other things, around their growing interest in environmental, social and governance (“ESG”) performance and the 
impact on financial results. The Board has increased its own involvement in ESG matters by including various such matters 
in the revised Code of Business Conduct and Ethics. 

Stock Ownership Guidelines 

To enhance our overall corporate governance practices and director compensation program, our Board adopted revised stock 
ownership guidelines on July 28, 2017, applicable to our non-employee directors, as well as certain members of our senior 
management. These guidelines are designed to align our non-employee directors’ interests with our stockholders’ long-term 
interests by promoting long-term ownership of Cutera common stock. Our non-employee Directors are required to own the 
lesser of either (i) 5,200 shares of the Company’s common stock, or (ii) a number of shares of the Company’s common stock 
equal in value to at least three times the director’s annual compensation for Board membership (however paid, and exclusive 
of Committee membership compensation). Each Director has five years from the later of the date of his or her initial election 
to the Board or the adoption of the revised guidelines (July 28, 2017) to attain the required level of ownership. Once attained, 
the level of ownership must be maintained. 

As of the Record Date, the non-employee directors’ holdings and target guidelines were as follows: 

Non-Employee Directors 
J. Daniel Plants ...............................................................................................................      
David B. Apfelberg ........................................................................................................      
Gregory A. Barrett ..........................................................................................................      
Elisha W. Finney(2) .........................................................................................................      
Timothy J. O'Shea ..........................................................................................................      
Clinton H. Severson(4) ....................................................................................................      
Joseph E. Whitters(5) .......................................................................................................      
Katherine S. Zanotti(5) ....................................................................................................      

Stock 
Beneficial  
Ownership as 
of April 23,  
2019 

Minimum  
Stock 
Ownership 
Required(1)     
5,200   
5,200   
5,200   
5,200   
5,200   
5,200   
5,200   
5,200   

10,287 (3)      
10,491   
41,991   
8,048   
38,699   
14,287   
87,446   
9,946   

(1)  Based  on  the  closing  stock  price  of  $16.61on  April  23,  2019,  all  non-employee  directors  already  beneficially 

owned shares that exceed the minimum stock ownership required.  

   (2)  In early 2019, Ms. Finney informed the Board that she would not stand for re-election. 

(3)  Mr. Plants is the Managing Partner of Voce Capital Management LLC, the holder of 295,978 shares (approximately 
2.1%) of our outstanding common stock as of the Record Date. While Mr. Plants has disclaimed beneficial ownership 
of the shares owned by Voce Capital Management LLC, except to the extent of his pecuniary interest therein, he has the 
sole or shared voting power of the shares represented here. 

   (4)  In early 2019, Mr. Severson informed the Board that he would not stand for re-election. 
   (5)  Appointed on February 19, 2019. 

On  January  6,  2015,  we  entered  into  an  agreement  with  Voce  Capital  Management  LLC  and  Mr.  Plants  (the  “Voce 
Agreement”), which was filed with the SEC on January 8, 2015. The Voce Agreement states the terms and understandings 
concerning the nomination and election of Mr. Plants to our Board of Directors and other matters. Among other things, the 
Agreement  provides  that  if,  at  any  time  Voce’s  ownership  in  our  common  stock  (subject  to  adjustment  for  stock  splits, 
reclassifications, combinations and similar adjustments) falls below 140,000 shares, then Mr. Plants will immediately resign 
from our Board. 

- 17 - 

Proxy Statement  
  
  
  
                                     
  
  
  
    
    
    
    
    
    
    
                                             
  
  
  
  
  
 
 
REPORT OF THE AUDIT COMMITTEE 

In accordance with its written charter, the Audit Committee of the Board is responsible for assisting the Board to fulfill its 
oversight of the integrity of the Company’s financial statements and internal controls, the Company’s compliance with legal 
and  regulatory  requirements,  the  independent  auditors’  qualifications  and  independence,  and  the  performance  of  the 
Company’s internal audit function and independent auditors. It is the responsibility of the Company’s management to prepare 
the  Company’s  financial  statements,  and  develop  and  maintain  adequate  systems  of  internal  accounting  and  financial 
controls, facilitating the internal audit intended to evaluate the adequacy and effectiveness of the Company’s financial and 
operating internal control systems. 

BDO  USA,  LLP  (“BDO”),  the  Company’s  independent  registered  public  accounting  firm  for  fiscal  year  2018  (the 
“independent  auditors”),  was  responsible  for  performing  independent  audits  of  the  Company’s  consolidated  financial 
statements and internal control over financial reporting and issuing an opinion on the conformity of those audited financial 
statements with generally accepted accounting principles in the United States of America (“GAAP”) and on the effectiveness 
of the Company’s internal control over financial reporting. The independent auditors also review the Company’s interim 
financial statements in accordance with applicable auditing standards. 

In evaluating the independence of BDO, the Audit Committee has (i) received the written disclosures and the letter from 
BDO required by applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”) regarding the 
audit  firm’s  communications  with  the  Committee  concerning  independence,  and  (ii)  discussed  with  BDO  the  firm’s 
independence from the Company and management. The Audit Committee has concluded that BDO was independent from 
the Company and its management. The Audit Committee has reviewed with the independent auditors and the Company’s 
internal auditors the overall scope and specific plans for their respective audits, and the Committee regularly monitored the 
progress  of  both  in  assessing  the  Company’s  compliance  with  Section  404  of  the  Sarbanes-Oxley  Act,  including  their 
findings, required resources and progress. 

In 2018, the Audit Committee held seven meetings. At every regular quarterly meeting, the Committee reviews the results 
of the independent auditor’s examinations, their evaluations of the Company’s internal controls, and the overall quality of 
the  Company’s  accounting  and  financial  reporting.  Following  the regular quarterly  meeting,  the  Audit  Committee  meets 
separately  with  the  independent  auditors,  without  management  present,  and  also  meets  separately  with  the  Company’s 
management. In addition, from time-to-time the Audit Committee meets with the Company’s independent internal audit firm. 

The Audit Committee met with management and the independent auditors and discussed the fair and complete presentation 
of the Company’s financial statements. The Audit Committee also discussed and reviewed with the independent auditors, all 
communications  required,  including  those  described  in  Auditing  Standards  No.  1301,  “Communications  with  Audit 
Committees,”  as  adopted  by  the  PCAOB.  The  Audit  Committee  discussed  significant  accounting  policies  applied  in  the 
financial statements, as well as alternative treatments. Management represents that the consolidated financial statements have 
been prepared in accordance with GAAP and the Audit Committee reviewed and discussed the audited consolidated financial 
statements with both management and the Company’s independent auditors. 

Relying on the foregoing reviews and discussions, the Audit Committee recommended to the Board, and the Board approved, 
inclusion of the audited consolidated financial statements in the Company’s Annual Report on Form 10-K for the year ended 
December 31, 2018, for filing with the Securities and Exchange Commission. 

The foregoing report is provided by the undersigned members of the Audit Committee. 

Elisha W. Finney, Chairperson 
Timothy J. O’Shea 
Clinton H. Severson 

The  material  in  this  report  is  not deemed soliciting material  or  filed  with  the SEC and  is  not  to be incorporated by 
reference in any filing of the Company under the Securities Act of 1933, as amended, or the Securities Exchange Act of 
1934,  as  amended,  whether  made  before  or  after  the  date  of  this  Proxy  Statement  and  irrespective  of  any  general 
incorporation language in those filings. 

- 18 - 

Proxy Statement  
  
  
  
  
  
  
  
                                                    
  
   
 
 
PROPOSAL ONE—ELECTION OF DIRECTORS  

Each of our current directors was elected or appointed to serve on the Board for a term ending at the 2019 annual meeting of 
stockholders and until his or her successor is duly elected and qualified or until such director’s earlier death, resignation or 
removal. Each nominee for election at the Annual Meeting, if elected, will serve for a one-year term ending at the 2020 
annual meeting of stockholders and until his or her successor is duly elected and qualified or until such director’s earlier 
death, resignation or removal. 

The name of each current member of the Board (each of which is a nominee for election to the Board, except for Elisha W. 
Finney and Clinton H. Severson) and his or her age as of the Record Date, principal occupation and length of service on the 
Board are as follows: 

Name 

Age 

Principal Occupation 

J. Daniel Plants, Chairperson(1)(7) .....      

David B. Apfelberg, M.D. (1)(9) .........      

Gregory A. Barrett(1)(3)(4) ...................      

Elisha W. Finney(2)(4)(10) ....................      

Timothy J. O’Shea(2)(3)(12) .................      

Clinton H. Severson(2)(3)(4)(11) ............      

Joseph E. Whitters(5)(7)(8) ...................      

52 

77 

65 

57 

66 

71 

61 

   Managing Partner, Voce Capital 

Management LLC 

   Retired Clinical Professor of 
Plastic Surgery, Stanford 
University Medical Center 
   Retired President and Chief 

Executive Officer, DFINE, Inc.  
   Retired Executive Vice President 
and Chief Financial Officer, 
Varian Medical Systems 

   Retired Managing Director, Oxo 

Capital  

   Retired President and Chief 

Executive Officer, Abaxis, Inc. 
   Retired Executive Vice President 
and Chief Financial Officer, First 
Health Group Corp. 

Director 
Since 

2015 

1998 

2011 

2017 

2004 

2015 

2019 

Katherine S. Zanotti(5)(6)(8) ................      

64 

   Retired Chief Executive Officer, 

2019 

Arbonne International 

(1) 
(2)  
(3) 
(4) 
(5) 
(6) 
(7) 

(8) 
(9) 
(10) 

(11) 

(12) 

Member of the Compensation Committee. 
Member of the Audit Committee. 
Member of Nominating and Corporate Governance Committee. 
Member of the Enterprise Risk Committee.  
Appointed on February 19, 2019. 
Member of the Compensation Committee effective with the 2019 Annual Meeting. 
Member of the Audit Committee effective with the 2019 Annual Meeting. Also effective with the 2019 Annual 
Meeting, Mr. Plants will no longer serve on the Compensation Committee. 
Member of the Enterprise Risk Committee effective with the 2019 Annual Meeting. 
Member of the Nominating and Corporate Governance Committee effective with the 2019 Annual Meeting. 
In early 2019, Ms. Finney informed the Board that she would not stand for re-election. She will continue 
as a director and in her role with the various committees on which she serves until that time. 
In early 2019, Mr. Severson informed the Board that he would not stand for re-election. He will continue 
as a director and in her role with the various committees on which she serves until that time. 
Effective with the 2019 Annual Meeting, Mr. O’Shea is appointed to the Enterprise Risk Committee. 

- 19 - 

Proxy Statement  
  
  
    
  
  
  
  
    
    
    
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                                                   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Director Biographies 

J. Daniel Plants was appointed Chairperson of the Company's Board of Directors in October 2016 and has been a member 
of the Board since January 2015. Mr. Plants has been Managing Partner of Voce Capital Management LLC since 2009 and 
also serves on the board of Calix, Inc., a publicly-listed company that provides broadband communications access systems 
and software. Mr. Plants also served on the board of directors of Destination Maternity Corporation, a maternity apparel 
retailer, from November 2014 until December 2016. Prior to founding Voce Capital Management, Mr. Plants held a number 
of positions at leading Wall Street firms, including executive roles in investment banking at Goldman Sachs and JPMorgan 
Chase, and as a corporate attorney with Sullivan & Cromwell. Mr. Plants co-founded The Bay Area Urban Debate League 
and served as its Vice Chairman from 2008 to 2012. Mr. Plants holds a Juris Doctorate degree from University of Michigan 
Law  School  and  an undergraduate  degree from  Baylor  University. We believe  Mr. Plants’  qualifications  to  serve on our 
Board include his substantial experience as a strategic advisor and corporate attorney, as well as his role as the founder of a 
successful investment management firm and status as a significant Company stockholder, which bring valuable skills and 
perspective to the Board in the areas of finance, capital markets, strategy and corporate governance. 

David B. Apfelberg, M.D. has served as a member of our Board since November 1998. Since 1980, Dr. Apfelberg has held 
various roles at the Stanford University Medical Center, and currently serves as an Adjunct Clinical Professor of Plastic 
Surgery. Since 1987, Dr. Apfelberg has also been a consultant for entrepreneurs and venture capital companies in the areas 
of medical devices and medicine. From June 1991 to May 2001, Dr. Apfelberg was Director of the Plastic Surgery Center in 
Atherton, California. Dr. Apfelberg is the author of five books on lasers in medicine and is a founding member and past 
president of the American Society for Lasers in Medicine and Surgery. Dr. Apfelberg holds a Bachelor of Medical Science, 
and an M.D. from Northwestern University Medical School. We believe Dr. Apfelberg’s qualifications to serve on our Board 
include his medical expertise, understanding of our products, and his knowledge of the aesthetics market generally. 

Gregory A. Barrett has served as a member of our Board since October 2011. Mr. Barrett also serves on the board of Aqua 
Medical, Inc., BTG plc, and Global Kinetics Corp. Ltd. From September 2013 to October 2016, Mr. Barrett was the President 
and Chief Executive Officer of DFINE, Inc., a private medical device company that was acquired by Merit Medical. Mr. 
Barrett  was  the  Chairperson,  President  and  Chief  Executive  Officer  of  BÂRRX  Medical,  Inc.,  a  private  medical  device 
manufacturer and distributer of products to treat gastrointestinal diseases that was acquired by Covidien. Prior to joining 
BÂRRX Medical in February 2004, from January 2001 through August 2003, Mr. Barrett served as President and Chief 
Executive Officer of ACMI Corporation, a developer of medical visualization and energy systems; Group Vice President at 
Boston Scientific Corporation; Vice President, Global Sales and Marketing at both Orthofix Corporation (formerly American 
Medical Electronics) and Baxter Healthcare. Mr. Barrett holds a B.A. in Marketing from the University of Texas, Austin. 
Mr.  Barrett  has  held  various  Board  positions  with  Softscope  Medical,  BaroSense,  Monteris  Medical,  as  well  as  Board 
positions with the  companies  in which  he was  employed. We believe Mr.  Barrett’s qualifications  to  serve  on our  Board 
include his more than 41 years of diverse experiences in the medical device industry, including time spent serving as president 
and Chief Executive Officer of several medical device companies. 

Elisha W. Finney (not nominated for re-election to the Board) has served on our Board since October 2017. Ms. Finney 
also serves on the board of Nanostring Technologies, iRobot Corporation, ICU Medical, and Mettler-Toledo International, 
Inc., and previously served as a director of Altera Corporation, Thoratec, and Laserscope. Ms. Finney spent the previous 29 
years with Varian Medical Systems in positions of increasing responsibility, including serving as Executive Vice President 
and  Chief  Financial  Officer  until  her  retirement  in  2017.  At  Varian,  Ms.  Finney’s  management  responsibilities  included 
corporate accounting; corporate communications and investor relations; internal audit; risk management; tax and treasury, 
and corporate information systems. Ms. Finney was named vice president, finance and Chief Financial Officer of Varian 
Medical Systems in April, 1999, Senior Vice President and Chief Financial Officer in 2005, and Executive Vice President 
and Chief Financial Officer in 2012. She joined Varian as risk manager in 1988. Prior to joining Varian, Ms. Finney was 
with  the  Fox  Group  in  Foster  City,  California  and  Beatrice  Foods  in  Chicago,  Illinois.  She  holds  a  BA  degree  in  risk 
management and insurance from the University of Georgia as well as an MBA degree from Golden Gate University in San 
Francisco. 

Timothy J. O'Shea has served as a member of our Board since April 2004. Mr. O'Shea was with OXO Capital from 2008 to 
2014 serving as managing director. From 1995 to 2008, he served in a variety of management positions at Boston Scientific, 
including Corporate Vice President of Business Development from 2000 to 2008. Mr. O'Shea currently acts as an advisor to 
several  medical  device  companies.  Mr.  O'Shea  holds  a  B.A.  in  history  from  the  University  of  Detroit.  We  believe  Mr. 
O'Shea's qualifications to serve on our Board include his corporate marketing knowledge as well as his diverse experience 
in the medical device industry working for a large medical device company. 

- 20 - 

Proxy Statement  
  
  
  
  
  
Clinton H. Severson (not nominated for re-election to the Board) has served as a member of our Board since January 2015. 
He  served  as  the  Chairperson,  Chief  Executive  Officer  and  President  of  Abaxis,  Inc.,  a  manufacturer  of  portable  blood 
analysis systems, until its acquisition by Zoetis in July 2018 for approximately $2.0 billion. Mr. Severson also currently 
serves on the Board of Trinity Biotech and was a member of the Board of Response Biomedical Corporation until they were 
acquired.  From  February  1989  to  May  1996,  Mr.  Severson  served  as  President  and  Chief  Executive  Officer  of  MAST 
Immunosystems, Inc., a privately-held medical diagnostics company. 

Joseph E. Whitters has served as a member of our Board since February 2019. He has been an advisor/consultant to Frazier 
Healthcare, a private equity firm, since 2005. From 1986 to 2005, Mr. Whitters served in various capacities with First Health 
Group Corp., a publicly traded managed care company, most recently as an Executive Vice President. He also previously 
served as the Controller for United Healthcare Corp. from 1984 to 1986. Prior to that, Mr. Whitters served as the Manager 
of Accounting and Taxation for Overland Express, a publicly traded trucking company, and he began his career in public 
accounting with Peat Marwick (now KPMG). Mr. Whitters currently serves as a member of the board of directors of publicly-
traded  companies  Accuray,  Inc.,  InfuSystem  Holdings,  Inc.,  and  PRGX  Global,  Inc.,  where  he  serves  as  Chairman. 
Previously,  Mr. Whitters  served on  the  boards  of directors  and  audit  committees  of  various public  companies,  including 
Analogic Corporation, Air Methods Corporation and Omnicell Technologies. Mr. Whitters has also been an advisor or board 
member  of  several  private  companies.  Mr.  Whitters  holds  a  B.A.  in  Accounting  from  Luther  College.  We  believe  Mr. 
Whitters’ business leadership skills and experience in building and running global financial organizations at listed companies 
will bring valuable expertise and perspective to the Board. 

Katherine S. Zanotti has served as a member of our Board since February 2019. She previously served as chief executive 
officer of Arbonne International from August 2009 until June 2018. Ms. Zanotti has also served as Chairman of Natural 
Products Group (the holding company of Arbonne, Natures Gate, and Levlad) since March 2010. From July 2002 to March 
2006, she served as senior vice president of marketing at McDonald’s Corporation. Ms. Zanotti is a retired vice president of 
the Procter & Gamble Company and most recently served as vice president and general manager of the North American 
pharmaceutical business and the corporate women’s health platform. Ms. Zanotti currently serves on the Board of Exact 
Sciences,  as  a  member  of  the  Board  of  Trustees  of  Xavier  University.  She  previously  served  as  a  director  of  Hill-Rom 
Holdings, Inc., a worldwide manufacturer and provider of medical technologies and related services; Mentor Corporation, a 
medical device company; Alberto Culver Company, a personal care products company; and Third Wave Technologies, Inc., 
a  molecular  diagnostics  company.  She  earned  a  bachelor’s  degree  in  economics  and  studio  fine  arts  from  Georgetown 
University and an MBA in marketing and finance from Xavier University. We believe Ms. Zanotti's qualifications to serve 
on our Board include her years of diverse experiences, including experience in the aesthetics industry, and her experience 
serving as president and Chief Executive Officer of Arbonne International. 

For terms beginning with our 2019 Annual Meeting of Stockholders, the Board nominated David B. Apfelberg, Gregory A. 
Barrett, Timothy J. O’Shea, J. Daniel Plants, Joseph E. Whitters, and Katherine S. Zanotti for re-election as directors. The 
nominees were recommended to the Board by the Nominating and Corporate Governance Committee. The Nominating and 
Corporate Governance Committee recommended to the Board that all directors other than our Chief Executive Officer, if he 
or she is appointed as a director, be independent as defined by NASDAQ listing rules. 

Ms. Finney notified the Board that she would not be standing for re-election at our 2019 Annual Meeting of Stockholders 
because  of  her  numerous  other  Board  commitments.  Ms.  Finney’s  decision  is  not  based  on  any  disagreement  with  the 
Company, nor any matter relating to the Company’s operations, policies or practices. 

Mr. Severson notified the Board that he would not be standing for re-election at our 2019 Annual Meeting of Stockholders 
for personal reasons. Mr. Severson’s decision is not based on any disagreement with the Company, nor any matter relating 
to the Company’s operations, policies or practices. 

Following the 2019 Annual Meeting of Stockholders, the number of directors constituting the Board will be reduced from 
eight to six. 

Board of Directors’ Recommendation 

THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE “FOR” EACH OF THE SIX NOMINEES 
FOR DIRECTOR LISTED ABOVE. 

- 21 - 

Proxy Statement  
  
  
  
  
  
  
  
   
 
 
PROPOSAL TWO—RATIFICATION OF BDO USA, LLP AS OUR INDEPENDENT REGISTERED PUBLIC 
ACCOUNTING FIRM 

The Audit Committee of the Board has selected BDO USA, LLP (“BDO”) as the Independent Registered Public Accounting 
Firm to perform the audit of the Company’s consolidated financial statements for the fiscal years ending December 31, 2019. 
BDO audited the Company’s consolidated financial statements for the fiscal years 2015 through 2018. 

The  Board  is  asking  the  stockholders  to  ratify  the  selection  of  BDO  as  the  Company’s  Independent  Registered  Public 
Accounting Firm for 2019. Although not required by law, by rules of NASDAQ, or by the Company’s bylaws, the Board is 
submitting  the  selection  of  BDO  to  the  stockholders  for  ratification  as  a  matter  of  good  corporate  practice.  Even  if  the 
selection is ratified, the Audit Committee in its discretion may select a different Independent Registered Public Accounting 
Firm at any time during the year if it determines that such a change would be in the best interests of the Company and its 
stockholders. 

We have requested that representatives of BDO be present at the Annual Meeting. They will have an opportunity to make a 
statement if they desire to do so and will be available to respond to appropriate questions from the Company’s stockholders. 

Board of Directors’ Recommendation 

THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT  YOU  VOTE  FOR  THE  RATIFICATION  OF  THE 
SELECTION OF BDO AS THE COMPANY’S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 
FOR FISCAL YEAR 2019. 

Principal Accountant Fees and Services 

To help ensure the independence of the Independent Registered Public Accounting Firm, the Audit Committee has adopted 
a  policy  for  the  pre-approval  of  all  audit  and  non-audit  services  to  be  performed  for  the  Company  by  its  Independent 
Registered  Public  Accounting  Firm.  Pursuant  to  this  policy,  all  audit  and  non-audit  services  to  be  performed  by  the 
Independent  Registered  Public  Accounting  Firm  must  be  approved  in  advance  by  the  Audit  Committee.  The  Audit 
Committee  may delegate to one or more of its members the authority to grant the required approvals, provided that any 
exercise of such authority is presented to the full Audit Committee at its next regularly scheduled meeting. 

All of the services provided by BDO described in the table below were approved by the Audit Committee. 

The aggregate fees incurred by the Company for audit and non-audit services in 2018 and 2017 were as follows: 

Service Category 

2018 ($) 

2017 ($) 

BDO USA LLP: 

Audit Fees(1) ................................................................................................................    $ 
Audit-Related Fees .....................................................................................................    $ 
Tax Fees ......................................................................................................................    $ 
Non-Audit Fees(2) ........................................................................................................    $ 
Total BDO USA LLP ..............................................................................................    $ 

709,225     $ 
--     $ 
--     $ 
--     $ 
709,225     $ 

970,371   
--   
--   
27,000   
997,371   

(1)  In  accordance  with  the  SEC’s  definitions  and  rules,  audit  fees  are  comprised  of  billed  and  unbilled  fees  for 
professional services related to the audit of financial statements and internal control over financial reporting for the 
Company’s 2018 and 2017 fiscal years as included in the annual report on Form 10-K; and the review of financial 
statements for interim periods included in the quarterly reports on Form 10-Q within those years.  

(2)  This  category  consists  of  fees  for  services  rendered  related  to  Internal  Revenue  Code,  Sections  382  and  383 

compliance to support the audit and financial statement disclosure. 

- 22 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
    
  
       
         
  
                                               
  
  
  
 
 
PROPOSAL THREE—NON-BINDING ADVISORY VOTE ON THE COMPENSATION OF NAMED 
EXECUTIVE OFFICERS 

General 

As required pursuant to Section 14A of the Exchange Act, the Board is asking you to approve, on an advisory and non-
binding  basis,  the  executive  compensation  programs  and  policies  and  the  resulting  2018  compensation  of  our  Named 
Executive  Officers  listed  in  the  2018  Summary  Compensation  Table  on  page  51  (our  “Named  Executive  Officers”)  as 
described in this proxy statement. 

This proposal, commonly known as a “say-on-pay” proposal, gives our stockholders the opportunity to express their views 
on  our  Named  Executive  Officers’  compensation  as  a  whole.  This  vote  is  not  intended  to  address  any  specific  item  of 
compensation or any specific Named Executive Officer, but rather the overall compensation of all of our Named Executive 
Officers and the philosophy, policies and practices described in this proxy statement. Because the vote is advisory, the result 
will not be binding on our Compensation Committee and it will not affect, limit or augment any existing compensation or 
awards. The say-on-pay vote will, however, provide information to the Compensation Committee and our Board regarding 
investor sentiment about our executive compensation philosophy, policies and practices, which they will take into account 
when considering future compensation arrangements. Our Board and the Compensation Committee value the opinions of our 
stockholders and to the extent there is any significant vote against the compensation of the Named Executive Officers as 
disclosed  in  this  proxy  statement,  they  will  consider  our  stockholders’  concerns  and  the  Compensation  Committee  will 
evaluate whether any actions are necessary to address those concerns. 

We recommend that you read the Compensation Discussion and Analysis and compensation tables and also consider the 
factors below in determining whether to approve this proposal. 

Compensation Philosophy and Objectives 

Our Compensation Committee reviews the compensation of our Named Executive Officers and strikes a balance between 
fixed  base  pay  and  pay-for-performance  (“PFP”)  programs  that  tie  compensation  directly  to  specific  business  goals  and 
management objectives. Our Compensation Committee designed our executive compensation program to support our near-
term financial and strategic objectives and promote the long-term growth of our Company. 

Our executive compensation program aims to recruit and retain key executive officers responsible for our success and to help 
motivate  these  officers  to  enhance  long-term  stockholder  value.  To  achieve  these  ends,  the  Compensation  Committee’s 
executive compensation decisions are based on the following principal objectives: 

   ●  Supporting our key financial and strategic goals and relate to our corporate performance; 

   ●  Aligning the interests of our executive officers with the interests of our stockholders; 

●  Providing a total compensation package that is competitive and enables us to attract, motivate, reward and retain 

talented executive officers and employees; 

●  Based, in large part, on PFP principles, such that changes in our revenue, operating results, product launches, and 

stock price, all significantly affect the compensation of our Named Executive Officers; and 

●  Balancing the components of compensation so that both short-term (annual) and long-term performance objectives 

are recognized. 

We believe the compensation of our executive officers and employees should reflect our performance as an organization, 
and their performance as individuals, in attaining key financial and operating objectives established by our Board. In addition, 
we strive to promote an ownership mentality among our employees, including our executive officers, which we believe is 
best achieved through our equity incentive program and the Employee Stock Purchase Plan. Also, as our Company matures 
and we lay the foundation for longer term growth and sustained profitability, we endeavor to conserve our cash resources. 
To that end, one important aspect of our overall compensation philosophy is to set base salaries that are competitive relative 
to the companies in our compensation Peer Group, in addition to equity and performance-based incentive compensation, 
which we believe best aligns the interests of our employees and our stockholders. 

- 23 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
WHAT WE DON’T DO 

☒ No Special Perquisites or Benefits: We do not ordinarily 
provide special perquisites or other personal benefits to 
our executive officers, such as company cars*, club 
memberships, supplemental executive retirement plans 
or supplemental executive health benefits. 

*We provide our sales executives with a car allowance 

given their extended use of a vehicle other than simply 
commuting to and from the office in Brisbane. 

☒ No Guaranteed Bonuses: We do not provide guaranteed 
minimum bonuses. Bonuses are contingent on the 
achievement of key strategic Company goals.  

☒ No multi-year employment contracts for any executive or 

employee. 

Key Features of Our Executive Compensation Program   

WHAT WE DO 
  Pay for Performance: We link the cash compensation of 

our executive officers to our performance and 
stockholder interests by heavily weighting their target 
total cash compensation opportunities to the 
achievement of strong financial performance tied to a 
balanced mix of pre-established performance measures 
and long-term equity awards that align their interests 
with those of our stockholders. 

  Independent Compensation Advisor: The Compensation 
Committee selects and engages its own independent 
advisor to benchmark compensation at reasonable 
intervals.  

  Stock Ownership Guidelines: Our Named Executive 

Officers and the non-employee members of our Board 
are subject to stock ownership guidelines equal to a 
multiple of their respective annual base salaries (3x for 
our Chief Executive Officer and 1x for other Named 
Executive Officers and members of senior 
management) or Board service retainers (3x for 
directors). 

  Competitive and market based compensation: We pay 
fair and reasonable compensation that allows us to 
attract, motivate, retain and reward the key employees 
whose knowledge, skills and performance are necessary 
for our future growth and success.  

Fiscal Year 2018 Compensation Overview 

When  designing  our  fiscal  year  2018  executive  compensation  program,  the  Compensation  Committee  considered  the 
program philosophy and objectives set forth above and the intense competition for executive talent within the medical device 
industry  and  the  broader  high-tech  industry  in  Silicon  Valley,  California.  On  July  9,  2018,  R.  Jason  Richey  joined  our 
Company  full  time  as  Chief  Operating  Officer.  At  that  time,  Mr.  Richey  was  designated  as  an  executive  officer  of  the 
Company by the Board. Also at that time, the Board determined that Mr. Laber was no longer an “executive officer” based 
on the fact that he no longer performed a policy making function for the Company under the revised reporting structure. 
Included in our Compensation Discussion and Analysis below is a discussion relating to our named executive officers for 
2018: Chief Executive Officer, Mr. Reinstein (resigned January 4, 2019); Chief Financial Officer, Ms. Gardiner; and Chief 
Operating Officer, R. Jason Richey (effective July 9, 2018). Mr. Richey was appointed Interim President and Chief Executive 
Officer  on  January  4,  2019.  The  Compensation  Committee’s  overall  objective  is  to  compensate  our  Named  Executive 
Officers in a manner that attracts and retains the caliber of individuals needed to manage and staff a demanding growth 
business in the rapidly evolving, innovative and competitive medical device industry. 

- 24 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
 
 
For a detailed discussion about our compensation philosophy, policies and practices, and other corporate governance policies, 
see the section titled “Named Executive Officers and Executive Compensation” below beginning on page 36. 

Summary of the Key Features of our 2018 Executive Compensation Program.  

●  Our Named Executive Officers are compensated with a base salary (cash), incentive cash bonuses, equity awards, 

non-equity incentives, and other customary employee benefits. 

●  The compensation of our Named Executive Officers is reviewed annually (or more frequently as circumstances may 
dictate)  by  the  Compensation  Committee,  and  adjustments  are  made  to  reflect  performance-based  factors  and 
competitive conditions. 

●  We evaluate and reward our Named Executive Officers based on the comparable industry specific and general market 
compensation  for  their  respective  positions  in  the  Company,  and  an  evaluation  of  their  contributions  to  the 
achievement of short-and long-term organizational goals. 

●  Our Compensation Committee engages an outside compensation consultant to review our executive compensation 
programs on an “as needed” basis, in comparison to a peer group of companies (the “Peer Group”), and recommend 
modifications at reasonable intervals when warranted. 

●  Our  Named  Executive  Officers  have  Change  of  Control  and  Severance  Agreements  (“COC  Agreements”)  and, 
except for these arrangements, we do not have employment agreements with any of our Named Executive Officers. 

●  We have stock ownership guidelines equal to a multiple of their respective annual base salaries (3x for our Chief 

Executive Officer and 1x for other Named Executive Officers). 

We believe that the information provided above and within the Executive Compensation section of this proxy statement 
demonstrates that our executive compensation program has been designed appropriately and is working to ensure our Named 
Executive Officers’ interests are aligned with our stockholders’ interests to support long-term value creation. Accordingly, 
we ask our stockholders to vote “FOR” the following resolution at the Annual Meeting: 

“RESOLVED, that the compensation paid to the Company’s named executive officers, as disclosed pursuant to Item 
402  of  Regulation  S-K,  including  the  Compensation  Discussion  and  Analysis,  compensation  tables  and  narrative 
discussion, is hereby APPROVED.”  

Consistent with the preference of our stockholders, as reflected in the advisory vote on the frequency of future say-on-pay 
votes, so-called “Say When on Pay,” conducted at our 2017 Annual Meeting of Stockholders, the Board has adopted a policy 
providing for annual advisory votes on the compensation of the Named Executive Officers. 

Board of Directors’ Recommendation 

THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE “FOR” THE ADVISORY (NON-BINDING) 
VOTE APPROVING THE COMPENSATION OF THE NAMED EXECUTIVE OFFICERS. 

- 25 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
PROPOSAL FOUR-APPROVAL OF OUR 2019 EQUITY INCENTIVE PLAN 

General  

We are asking our stockholders to approve the amendment and restatement of the Cutera, Inc. Amended and Restated 2004 
Equity Incentive Plan (the “Current Plan”) as the Cutera, Inc. 2019 Equity Incentive Plan (the “Amended and Restated Plan”). 
Our Board has approved the Amended and Restated Plan, subject to approval from stockholders at the 2019 Annual Meeting. 
We are asking our stockholders to approve the Amended and Restated Plan because, among other things, we have insufficient 
shares available to continue to make equity grants, which we believe are necessary to be able to recruit new employees and 
continue to provide long-term incentives to existing employees and directors. Outstanding awards under our Current Plan 
will remain outstanding and shall continue to be subject to the current terms of the Current Plan and the respective award 
agreements, until the expiration of such awards in accordance with their terms. 

In addition to seeking approval for the additional shares, we are making amendments to certain key provisions of our Current 
Plan that we believe reflect good practices and that implement strong governance-related protections for our stockholders. 

In particular, we are seeking stockholder approval of the following material changes to the Current Plan: 

(i) 
(ii) 
(iii) 

(iii) 

(iv) 
(v) 

(vi) 

Increase the number of shares available for future grant by 1,400,000; 
Extend the term of the Current Plan to the date of the Annual Meeting of the Company’s stockholders in 2029; 
Amend the Current Plan to eliminate the requirement  for awards granted on or after June 14, 2019 that any 
shares subject to awards with an exercise price less than fair market value on the date of such grant will be 
counted against the Plan as 2.12 shares for each full value share awarded as set forth in Section 3(b) of the 
Current Plan; 
Amend the Current Plan to remove the requirement that any shares subject to awards with an exercise price less 
than fair market value on the date of such grant will be counted against the Plan as 2.12 shares for each full 
value share awarded as set forth in Section 3(b) of the Current Plan; 
Amend Section 11 of the Current Plan related to non-employee director initial and annual awards; 
Amend  the  Current  Plan  to  remove  certain  provisions  relating  to  the  “performance  based  compensation” 
exception under Section 162(m) of the Code; and 
Obtain stockholder approval for other editorial and administrative amendments to the Current Plan (collectively, 
the “Amendments”). 

Approval of the additional shares to be added to our Current Plan will allow us to continue to provide incentives to attract, 
retain and motivate eligible persons whose present and potential contributions are important to our success by offering them 
an opportunity to participate in our future performance. We believe that the Amended and Restated Plan is in the best interests 
of the Company because of the continuing need to provide stock options, restricted stock, restricted stock units, performance 
stock units, and other equity-based incentives to attract and retain qualified personnel and to respond to relevant market 
changes in equity compensation practices. The use of equity compensation has historically been a significant part of our 
overall compensation philosophy and is a practice that we plan to continue. In addition, equity awards granted to employees 
under the Amended and Restated Plan will provide our eligible employees with an opportunity to acquire or increase their 
ownership stake in the Company, and we believe this aligns their interests with those of our stockholders, creating strong 
incentives for our employees to work hard for our future growth and success. 

We firmly believe that a broad-based equity program is a necessary and powerful employee incentive and retention tool that 
benefits all of our stockholders. Equity ownership programs put employees’ interests directly into alignment with those of 
other stockholders, as they reward employees based upon stock price performance. Without the ability to grant market-based 
equity incentives to our employees, we believe we would be at a disadvantage against other companies – both competitors 
in  our  commercial  market,  and  those  companies  with  whom  we  compete  for  talent  --  to  provide  the  total  compensation 
package necessary to attract, retain and motivate the employee talent critical to our future success. Without equity incentives, 
we would be forced to consider cash replacement alternatives to provide a market-competitive total compensation package 
necessary to attract, retain and motivate the employee talent critical to our future growth and success. These cash replacement 
alternatives  could,  among other  things, reduce  the  cash  available for  investment  in  growth  and development  of new  and 
existing products, cause a loss of motivation by employees to achieve superior performance over the longer term, and reduce 
the incentive of employees to remain employed with us during the equity award vesting period. 

- 26 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
Our  current  practice  is  to  limit  equity  grants  to  selected  key  employees  that  includes  certain  new  hires,  members  of  the 
management team, senior executive team members, non-employee directors, and other key contributors. Our practice has 
evolved following discussions with our compensation consultant to primarily grant only restricted stock awards (“RSAs”), 
restricted stock units (“RSUs") and performance stock units (“PSUs”). While the Amended and Restated Plan still provides 
the ability to issue stock options, SARs, and other awards, the Board currently intends, absent extraordinary circumstances, 
to  limit  its  grant  practices  to  the  award  of  full-value  shares  such  as  RSAs,  RSUs  and  PSUs.  We  believe  that  equity 
compensation is an important component of our long-term employee incentive and retention plan and has been very effective 
in enabling us to attract and retain the talent critical for an innovative and growth-focused company. 

If the Company’s stockholders do not approve the Amended and Restated Plan, then the term, conditions and current share 
limits of the Current Plan will continue in effect, and we will continue to make awards under the Current Plan, subject to 
such terms, conditions and share limits. However, the Company’s plans to operate its business could be adversely affected 
as reduced equity awards could increase employee turnover, make it more difficult to motivate and retain existing employees, 
make us less competitive in hiring new talent into the Company to grow our business. Additionally, as a consequence, we 
may need to increase the cash-based compensation incentives in hiring and retaining top talent, which could adversely impact 
our financial results of operations, cash flows and balance sheet. 

Design of our Amended and Restated Plan and Grant Practices 

Our Amended and Restated Plan design is set-up to conform to best current compensation practices and implement strong 
governance-related protections for our stockholders, which include: 

   Administration-  Our  Amended  and  Restated  Plan  is  administered  by  the  compensation  committee  of  the  Board, 

which is comprised entirely of independent non-employee directors. 

   No evergreen provision- Stockholder approval is required for additional shares. Our Amended and Restated Plan 
does not contain an annual “evergreen” provision so that stockholder approval is required to increase the maximum 
number of securities that may be issued under the Amended and Restated Plan. 

   Exchange or repricing programs are not allowed without stockholder approval. The Amended and Restated Plan 
prohibits the repricing or other exchange for plan awards or cash of underwater stock options and stock appreciation 
rights without prior stockholder approval. 

   No discount stock options or stock appreciation rights. Any stock options and stock appreciation rights will have an 
exercise price equal to at least the fair market value of our common stock on the date the stock option or stock 
appreciation right is granted. 

   No “liberal” share recycling features - The Amended and Restated Plan deducts the shares available for issuance 
under the Amended and Restated Plan by the gross number of shares for which an award is exercised or vests, not 
the  net  number  of  shares  actually  issued  upon  exercise  (in  the  event  the  exercise  price  is  paid  in  shares  of  the 
Company’s common stock or shares are withheld to satisfy tax withholding obligations). 

   Does not provide for the automatic full “single trigger” acceleration of outstanding equity awards in the event of a 

change in control if such equity awards are assumed by the successor corporation. 

   Annual limits on non-employee director grants, The Amended and Restated Plan now includes a fixed maximum 
limit of $300,000 as to the maximum value of equity awards that may be granted in each fiscal year to any single 
non-employee director. 

   No dividend payments on unvested shares. No dividend payments will be made on unvested shares subject to grants, 

but instead any dividends will be deferred until awards become vested and are exercised / settled. 

   No tax gross-ups. The Amended and Restated Plan does not provide for any tax gross-ups. 

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Proxy Statement  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
 
 
Historical Equity Awards Data as of the Record Date (April 23, 2019) 

As of April 23, 2019, we had 454,488 outstanding stock options with a weighted average exercise price of $21.03 per share 
and a weighted average remaining contractual term of 3.56 years. We also had 856,681 outstanding RSUs and PSUs with a 
weighted average remaining contractual term of 1.40 years. 

There were 1,596,603 shares available for grant in our Current Plan as of April 23, 2019 (including the 1,400,000 shares that 
we are requesting stockholders to approve at the 2019 Annual Meeting). 

Burn Rate and Overhang 

The following table summarizes the Company’s gross burn rate over the prior three fiscal years (2016-2018): 

Fiscal Year 
2016 .....................     
2017 .....................     
2018 .....................     

Option 
Grants 
162,000 
278,250 
21,010 

RSU 
Grants 
275,215 
294,790 
213,916 

PSUs Earned (1)    
95,775 
48,709 
23,053 

WASO(2) 
13,224,714 
13,873,110 
13,771,181 

Burn 
Rate(3) 
4.03% 
4.48% 
1.87% 

  (1)  The Company granted 204,976 PSUs in 2016, 117,418 PSUs in 2017 and 51,208 PSUs in 2018. 
  (2)  WASO means the weighted average common shares outstanding for each fiscal year. 
  (3)  Burn Rate is calculated by dividing: 

a.  The period’s number of shares subject to stock options, plus RSU awards ‘granted,’ plus PSU awards ‘earned’ 

in each fiscal year during the period; divided by 

b.  The weighted-average number of shares outstanding for each fiscal year during the period. 

The Company’s burn rate for fiscal year 2018 was 1.87%, and for the three-year period from 2016 to 2018, was 3.46%. 

Post-Increase Total Overhang as of Record Date (April 23, 2019) 

The following table summarizes, as of April 23, 2019, the Company’s issued and total equity overhang. 

Issued 
Overhang (1) 

Total  
Overhang (2) 

Cutera (no additional share authorization) .............................................................      
Cutera (with additional share authorization) ..........................................................      

9.34 %     
9.34 %     

4.64 % 
20.72 % 

(1)  Issued overhang is calculated by dividing (a) the number of shares subject to equity awards outstanding at the end of 

the period by (b) the number of shares outstanding at the end of the period. 

(2)  Total overhang is calculated by dividing: 

(a) the sum of (x) the number of shares subject to equity awards outstanding at the end of the period and (y) the 
number of shares available for future grant under equity plans, by; 
(b) the number of shares outstanding at the end of the period. 

Our Compensation Committee carefully considers the impact of potential dilution on our stockholders from equity-based 
awards, as well as the ability to maintain an equity incentive plan that can attract and retain employee talent, while keeping 
the rate of dilution low. After carefully forecasting our anticipated growth rate for the next few years and considering our 
historical forfeiture rates, we currently believe that the share reserve, which will include the additional 1,400,000 shares, will 
be sufficient for us to make anticipated grants of equity incentive awards under our current compensation program for at 
least the next two years. However, a change in business conditions or our strategy, one or more acquisitions, or equity market 
performance could alter this projection. The Compensation Committee and the Board believe that approving at least two 
years’ projected equity awards will enable stockholders to continue to provide input on share increases in equity plans on a 
reasonable interval. 

- 28 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                                                   
  
  
  
  
  
  
  
  
  
  
  
                                                   
  
   
 
 
Our directors and Named Executive Officers have an interest in this proposal as they are eligible to receive equity awards 
under the Plan. 

What Happens if Stockholders Do Not Approve the Amended and Restated Plan 

If the Company’s stockholders do not approve the Amended and Restated Plan, then the term, conditions and current share 
limits of the Current Plan will continue in effect, and we will continue to make awards under the Current Plan, subject to 
such terms, conditions and share limits. However, the Company’s plans to operate its business could be adversely affected 
as reduced equity awards could increase employee turnover, make it more difficult to motivate and retain existing employees, 
make Cutera less competitive in hiring new talent into the Company to grow our business. Additionally, as a consequence, 
we may need to increase the cash-based compensation incentives in hiring and retaining top talent, which could adversely 
impact our financial results of operations, cash flows and balance sheet. 

Vote Required 

Approval  of  the  amendment  and  restatement  of  the  Plan  requires  the  affirmative  vote  of  a  majority  of  the  shares  of  our 
Common Stock that are present in person or proxy and entitled to vote at the Annual Meeting. 

Board of Directors' Recommendation 

THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE APPROVAL OF THE AMENDED 
AND RESTATED PLAN. 

Summary of the Amended and Restated Plan 

The following is a summary of the principal features of the Plan and its operation. It is qualified in its entirety by reference 
to the Plan set forth in this proxy statement as Appendix A. 

The  Plan  provides  for  the  grant  of  the  following  types  of  incentive  Awards:  (i)  stock  options,  (ii)  restricted  stock,  (iii) 
restricted stock units, (iv) stock appreciation rights (v) performance units and performance shares, and (vi) and other stock 
or cash awards. Each of these is referred to individually as an “Award.” Those eligible for Awards under the Amended and 
Restated Plan include employees, directors and consultants who provide services to us or our subsidiaries. As of April 23, 
2019, we had approximately 401 employees, 26 consultants, and 8 outside directors who were eligible to participate in this 
Amended  and  Restated  Plan.  As  stated,  the  Amended  and  Restated  Plan  allows  us  to  grant  Awards  to  contractors  and 
consultants, and in certain circumstances, we have granted Awards to individual consultants of the Company performing a 
critical function. 

Number of Shares of Common Stock Available Under the Amended and Restated Plan. The Company’s Board of Directors 
approved  on  April  16,  2019  to  add  an  incremental  1,400,000  shares  to  the  Plan  subject  to  stockholder  approval  at  the 
2019 Annual Meeting on June 14, 2019. As of April 23, 2019, a total of 9,701,192 shares were authorized for issuance under 
the Current Plan, of which 196,603 shares remained available for future awards. Upon stockholder approval of the Amended 
and Restated Plan at the 2019 Annual Meeting on June 14, 2019, a total of 11,101,192 shares is authorized for issuance under 
the Amended and Restated Plan, of which 1,596,603 shares remain available for future awards. The shares may be authorized, 
but unissued or reacquired common stock. 

If an Award expires or becomes unexercisable without having been exercised in full, or, with respect to restricted stock, 
restricted stock units, performance shares or performance units, is forfeited to or repurchased by us, the unpurchased shares 
(or for Awards other  than options and  stock appreciation rights, the forfeited or repurchased  shares) which were  subject 
thereto  will  become  available  for  future  grant  or  sale  under  the  Amended  and  Restated  Plan.  Upon  exercise  of  a  stock 
appreciation rights settled in shares, the gross number of shares covered by the portion of the stock appreciation right will 
cease to be available under the Amended and Restated Plan. Shares that have actually been issued under the Amended and 
Restated Plan under any Award will not be returned to the Amended and Restated Plan and will not become available for 
future distribution under the Amended and Restated Plan; provided, however, that if shares of restricted stock, restricted 
stock units, performance shares or performance units are repurchased by us or are forfeited to us, such shares will become 
available for future grant under the Amended and Restated Plan as described above. Shares used to pay the exercise price of 
an Award and/or used to satisfy tax withholding obligations will not become available for future grant or sale under the 
Amended and Restated Plan. To the extent an Award is paid out in cash rather than stock, such cash payment will not reduce 
the number of shares available for issuance under the Amended and Restated Plan. 

- 29 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
If we declare a stock dividend or engage in reorganization or other change in our capital structure, including a merger, the 
Administrator will adjust the (i) number and class of shares available for issuance under the Amended and Restated Plan, (ii) 
number, class and price of shares subject to outstanding Awards, and (iii) specified per-person limits on Awards to reflect 
the change. 

Administration of the Amended and Restated Plan. Our Board, or its Compensation Committee, or a committee of directors 
or  of  other  individuals  satisfying  applicable  laws  and  appointed  by  our  Board  (the  “Administrator”),  administers  the 
Amended and Restated Plan. To make grants to certain of our officers and key employees, the members of the committee 
must qualify as “non-employee directors” under Rule 16b-3 of the Securities Exchange Act of 1934 (the “ Exchange Act ”). 

Subject to the terms of the Amended and Restated Plan, the Administrator has the sole discretion to select the employees, 
consultants, and directors who will receive Awards, to determine the terms and conditions of Awards, to modify or amend 
each Award (subject to the restrictions of the Amended and Restated Plan), to interpret the provisions of the Amended and 
Restated Plan and outstanding Awards, and to allow participants to satisfy withholding tax obligations by electing to have 
us withhold from the shares to be issued upon exercise that number of shares having a fair market value equal to the minimum 
amount required to be withheld. 

The Administrator may, but only with stockholder approval, implement an exchange program under which (i) outstanding 
Awards may be surrendered or cancelled in exchange for Awards of the same type, Awards of a different type, or cash, (ii) 
participants would have the opportunity to transfer any outstanding Awards to a financial institution or other person or entity 
selected by the Administrator, and/or (iii) the exercise price of an outstanding Award could be reduced. 

Automatic Director Grants. The Amended and Restated Plan provides for an automatic grant to each outside director on the 
date the person first becomes an outside director of shares of restricted stock represented by the quotient of $150,000 divided 
by the closing market price of Cutera common stock on the date the person first becomes an outside director (the “Initial 
Award”). Each Initial Award will vest and become exercisable as to one-third of the shares of restricted stock on each of the 
first three annual anniversaries of its date of grant. In addition, each outside director who is a director on the date of each 
Annual Meeting of stockholders and has been a director for at least the preceding six months, will receive an award of shares 
of restricted stock represented by the quotient of $100,000 divided by the closing market price of Cutera common stock on 
the date of such Annual Meeting. These shares of restricted stock vest on the one-year anniversary of the grant date. 

Options. The Administrator is able to grant non-statutory stock options and incentive stock options under the Amended and 
Restated  Plan.  The  Administrator  determines  the  number  of  shares  subject  to  each  option,  although  the  Amended  and 
Restated Plan provides that a participant may not receive options for more than 1,000,000 shares in any fiscal year, except 
in connection with his or her initial employment with us, in which case he or she may be granted an option covering up to an 
additional 1,000,000 shares. 

The  Administrator  determines  the  exercise price  of options  granted  under  the Amended  and  Restated  Plan, provided  the 
exercise price must be at least equal to, and not less than, the fair market value of our common stock on the date of grant. In 
addition, the exercise price of an incentive stock option granted to any participant who owns more than 10% of the total 
voting power of all classes of our outstanding stock must be at least 110% of the fair market value of the common stock on 
the grant date. 

The term of each option will be stated in the Award agreement. The term of an option may not exceed seven years, except 
that, with respect to any participant who owns more than 10% of the voting power of all classes of the Company’s outstanding 
capital stock, the term of an incentive stock option may not exceed five years. 

- 30 - 

Proxy Statement  
  
  
  
  
  
  
  
  
 
 
After a termination of service with us, a participant will be able to exercise the vested portion of his or her option for the 
period of time stated in the Award agreement. If no such period of time is stated in the participant’s Award agreement, the 
participant will generally be able to exercise his or her option for (i) three months following his or her termination for reasons 
other than death or disability, and (ii) twelve months following his or her termination due to death or disability. In no event 
may an option be exercise beyond its maximum term. 

Restricted Stock. Awards of restricted stock are rights to acquire or purchase shares of our common stock, which vest in 
accordance  with  the  terms  and  conditions  established  by  the  Administrator  in  its  sole  discretion.  For  example,  the 
Administrator  may  set  restrictions  based  on  the  achievement  of  specific  performance  goals.  The  Administrator,  in  its 
discretion, may accelerate the time at which any restrictions will lapse or be removed. The Award agreement generally will 
grant us the right to repurchase or reacquire the shares upon the termination of the participant's service with us for any reason 
(including  death  or  disability).  The  Administrator  will  determine  the  number  of  shares  granted  pursuant  to  an  Award  of 
restricted stock, but no participant will be granted a right to purchase or acquire more than 300,000 shares of restricted stock 
during any fiscal year, except that a participant may be granted up to an additional 300,000 shares of restricted stock in 
connection with his or her initial employment with us. 

Restricted Stock Units. Awards of restricted stock units result in a payment to a participant only if the vesting criteria the 
Administrator establishes is satisfied. For example, the Administrator may set vesting criteria based on the achievement of 
specific performance goals. The restricted stock units vest at a rate determined by the Administrator; provided, however, that 
after the grant of restricted stock units, the Administrator, in its sole discretion, may reduce or waive any restrictions for such 
restricted stock units. Upon satisfying the applicable vesting criteria, the participant will be entitled to the payout specified 
in the Award agreement. The Administrator, in its sole discretion, may pay earned restricted stock units in cash, shares, or a 
combination thereof. Restricted stock units that are fully paid in cash will not reduce the number of shares available for grant 
under the Amended and Restated Plan. On the date set forth in the Award agreement, all unearned restricted stock units will 
be  forfeited  to  us.  The  Administrator  determines  the  number  of  restricted  stock  units  granted  to  any  participant,  but  no 
participant may be granted more than 300,000 restricted stock units during any fiscal year, except that the participant may 
be granted up to an additional 300,000 restricted stock units in connection with his or her initial employment with us. 

Stock Appreciation Rights. The Administrator will be able to grant stock appreciation rights (“SARs”), which are the rights 
to receive the appreciation in fair market value of common stock between the exercise date and the date of grant. We can pay 
the appreciation in cash, shares of common stock, or a combination thereof. The Administrator, subject to the terms of the 
Amended and Restated Plan, will have complete discretion to determine the terms and conditions of SARs granted under the 
Amended and Restated Plan, provided, however, that the exercise price may not be less than 100% of the fair market value 
of a share on the date of grant and the term of a SAR may not exceed seven years. No participant will be granted SARs 
covering more than 1,000,000 shares during any fiscal year, except that a participant may be granted SARs covering up to 
an additional 1,000,000 shares in connection with his or her initial employment with us. 

The  Administrator  may  grant  “affiliated”  SARs,  “freestanding”  SARs,  “tandem”  SARs,  or  any  combination  thereof.  An 
“affiliated SAR” is a SAR that is granted in connection with a related option and which automatically will be deemed to be 
exercised at the same time that the related option is exercised. However, an affiliated SAR will not require a reduction in the 
number of shares subject to the related option. A "freestanding" SAR is one that is granted independent of any options. A 
“tandem” SAR is a SAR granted in connection with an option that entitles the participant to exercise the SAR by surrendering 
to us an equivalent portion of the unexercised related option. A tandem SAR may be exercised only with respect to the shares 
for which its related option is then exercisable. With respect to a tandem SAR granted in connection with an incentive stock 
option, the tandem SAR will expire no later than the expiration of the underlying incentive stock option, the value of the 
payout with respect to the tandem SAR will be for no more than 100% of the difference between the exercise price of the 
underlying incentive stock option and the fair market value of the shares subject to the underlying incentive stock option at 
the time the tandem SAR is exercised, and the tandem SAR will be exercisable only when the fair market value of the shares 
subject to the incentive stock option exceeds the exercise price of the incentive stock option. 

After termination of service with us, a participant will be able to exercise the vested portion of his or her SAR for the period 
of time stated in the Award agreement. If no such period of time is stated in a participant's Award agreement, a participant 
will generally be able to exercise his or her vested SARs for the same period of time as applies to stock options. 

- 31 - 

Proxy Statement  
  
  
  
  
  
 
 
Performance Units and Performance Shares. The Administrator may grant performance units and performance shares, which 
are  Awards  that  will  result  in  a  payment  to  a  participant  only  if  the  performance  goals  or  other  vesting  criteria  the 
Administrator may establish are achieved or the Awards otherwise vest. Earned performance units and performance shares 
will  be  paid,  in  the  sole  discretion  of  the  Administrator,  in  the  form  of  cash,  shares,  or  in  a  combination  thereof.  The 
Administrator will establish performance or other vesting criteria in its discretion, which, depending on the extent to which 
they are met, will determine the number and/or the value of performance units and performance shares to be paid out to 
participants. The performance units and performance shares will vest at a rate determined by the Administrator; provided, 
however, that after the grant of a performance unit or performance share, the Administrator, in its sole discretion, may reduce 
or waive any performance objectives or other vesting provisions for such performance unit or performance share. During 
any fiscal year, no participant will receive more than 300,000 performance shares and no participant will receive performance 
units having an initial value greater than $2,000,000, except that a participant may be granted performance shares covering 
up to an additional 300,000 shares in connection with his or her initial employment with us. Performance units will have an 
initial value established by the Administrator on or before the date of grant. Performance shares will have an initial value 
equal to the fair market value of a share of our common stock on the grant date. 

Performance  Goals.  Awards  of  restricted  stock,  restricted  stock  units,  performance  shares,  performance  units  and  other 
incentives under the Amended and Restated Plan may be made subject to the attainment of performance goals relating to one 
or more business criteria and may provide for a targeted level or levels of achievement including, but not limited to: (i) cash 
position, (ii) earnings per Share, (iii) net income, (iv) operating cash flow, (v) operating income, (vi) operating expenses, 
(vii)  product  revenues,  (viii)  profit  after-tax,  (ix)  revenue,  (x)  revenue  growth,  and  (xi)  total  stockholder  return.  The 
performance goals may differ from participant to participant and from Award to Award, may be used alone or in combination, 
may be used to measure our performance as a whole or the performance of one of our business units, and may be measured 
relative to a peer group or index. 

Limits on Awards Granted to Non-Employee Directors. No non-employee/ outside director may be granted, in any fiscal 
year,  Awards  under  this  Amended  and  Restated  Plan  with  a  grant  date  fair  value  (determined  in  accordance  with  U.S. 
generally accepted accounting principles) of greater than $300,000. Any Awards granted to an individual while he or she 
was an employee, or while he or she was a consultant but not an outside director, will not count for purposes of the limitations 
under this Amended and Restated Plan. 

Transferability  of  Awards.  Awards granted under  the  Amended and  Restated  Plan  are generally  not  transferable,  and  all 
rights with respect to an Award granted to a participant generally will be available during a participant’s lifetime only to the 
participant. 

Dividends  on  Awards.  To  the  extent  an  Award  permits  the  payment  of  dividends  or  other  distributions  on  the  Shares 
underlying the Award, Participants will not be entitled to receive such dividends or other distributions until such Award 
vests. 

Change in Control. In the event we experience a change in control, each outstanding Award will be assumed or an equivalent 
option or right substituted by the successor corporation or a parent or subsidiary of the successor corporation. In the event 
that the successor corporation refuses to assume or substitute for the Award, the participant will fully vest in and have the 
right to exercise all of his or her outstanding options and stock appreciation rights, including shares as to which such Awards 
would not otherwise be vested or exercisable, all restrictions on restricted stock will lapse, and, with respect to restricted 
stock  units,  performance  shares  and  performance  units,  all  performance  goals  or  other  vesting  criteria  will  be  deemed 
achieved at target levels and all other terms and conditions met. In addition, if an option or stock appreciation right is not 
assumed or substituted for in the event of a change in control, the Administrator will notify  the participant in writing or 
electronically that the option or stock appreciation right will be fully vested and exercisable for a period of time determined 
by the Administrator in its sole discretion, and the option or stock appreciation right will terminate upon the expiration of 
such period. 

- 32 - 

Proxy Statement  
  
  
  
  
  
  
 
 
With respect to Awards granted to an outside director that are assumed or substituted for, if on the date of or following such 
assumption or substitution the participant’s status as a director or a director of the successor corporation, as applicable, is 
terminated other than upon a voluntary resignation by the participant not at the request of the successor, then the participant 
will fully vest in and have the right to exercise his or her options and/or stock appreciation rights as to all of the shares subject 
to the Award, including shares as to which such Awards would not otherwise be vested or exercisable, all restrictions on 
restricted  stock  shall  lapse,  and,  with  respect  to  restricted  stock  units,  performance  shares  and  performance  units,  all 
performance goals or other vesting criteria will be deemed achieved at target levels and all other terms and conditions met. 

Term of Amended and Restated Plan. The Amended and Restated Plan will become effective upon its adoption by the Board, 
subject to approval by our stockholders at the 2019 Annual Meeting of Stockholders. It will continue in effect until the date 
of the Annual Meeting in 2029, unless our Board terminates it earlier. 

Amendment and Termination of the Amended and Restated Plan. The Administrator has the authority to amend, alter, suspend 
or terminate the Amended and Restated Plan, except that stockholder approval will be required for any amendment to the 
extent required by applicable laws. No amendment, alteration, suspension or termination of the Amended and Restated Plan 
will impair the rights of any participant, unless mutually agreed otherwise between the participant and the Administrator and 
which agreement must be in writing and signed by the participant and us. 

Federal Tax Aspects 

The following paragraphs are a summary of the general federal income tax consequences to U.S. taxpayers and us of Awards 
granted under the Amended and Restated Plan. Tax consequences for any particular individual may be different. 

Non-statutory Stock Options. No taxable income is reportable when a nonstatutory stock option with an exercise price equal 
to the fair market value of the underlying stock on the date of grant is granted to a participant. Upon exercise, the participant 
will recognize ordinary income in an amount equal to the excess of the fair market value (on the exercise date) of the shares 
purchased over the exercise price of the option. Any taxable income recognized in connection with an option exercise by one 
of our employees is subject to tax withholding by us. Any additional gain or loss recognized upon any later disposition of 
the shares would be capital gain or loss. 

As a result of Section 409A of the Internal Revenue Code and the Treasury regulations promulgated thereunder (“Section 
409A”),  however,  nonstatutory  stock  options  and  stock  appreciation  rights  granted  with  an  exercise  price  below  the  fair 
market value of the underlying stock or with a deferral feature may be taxable to the recipient in the year of vesting in an 
amount equal to the difference between the then fair market value of the underlying stock and the exercise price of such 
Awards and may be subject to an additional 20% federal income tax plus penalties and interest. In addition, certain states, 
such as California, have adopted similar tax provisions. 

Incentive Stock Options. No taxable income is reportable when an incentive stock option is granted or exercised (except for 
purposes  of  the  alternative  minimum  tax,  in  which  case  taxation  is  the  same  as  for  nonstatutory  stock  options).  If  the 
participant exercises the option and then later sells or otherwise disposes of the shares more than two years after the grant 
date and more than one year after the exercise date, the difference between the sale price and the exercise price will be taxed 
as capital gain or loss. If the participant exercises the option and then later sells or otherwise disposes of the shares before 
the end of the two- or one-year holding periods described above, he or she generally will have ordinary income at the time 
of the sale equal to the fair market value of the shares on the exercise date (or the sale price, if less) minus the exercise price 
of the option. 

Stock Appreciation Rights. No taxable income is reportable when a stock appreciation right with an exercise price equal to 
the fair market value of the underlying stock on the date of grant is granted to a participant. Upon exercise, the participant 
will recognize ordinary income in an amount equal to the amount of cash received and the fair market value of any shares 
received. Any additional gain or loss recognized upon any later disposition of the shares would be capital gain or loss. 

Restricted Stock, Restricted Stock Units, Performance Units and Performance Shares. A participant generally will not have 
taxable income at the time an Award of restricted stock, restricted stock units, performance shares or performance units are 
granted. Instead, he or she will recognize ordinary income in the first taxable year in which his or her interest in the shares 
underlying the Award becomes either (i) freely transferable, or (ii) no longer subject to substantial risk of forfeiture. However, 
the recipient of a restricted stock Award may elect to recognize income at the time he or she receives the Award in an amount 
equal to the fair market value of the shares underlying the Award (less any cash paid for the shares) on the date the Award 
is granted. 

- 33 - 

Proxy Statement  
  
  
  
  
  
  
  
  
   
Section  409A.  Section  409A  addresses  non-qualified  deferred  compensation  arrangements.  Awards  granted  under  our 
Amended and Restated Plan with a deferral feature will be subject to the requirements of Section 409A, including discount 
stock options and stock appreciation rights discussed above. If an Award is subject to and fails to satisfy the requirements of 
Section 409A, the recipient of that Award may recognize ordinary income on the amounts deferred under the Award, to the 
extent vested, which may be prior to when the compensation is actually or constructively received. Also, if an Award that is 
subject to Section 409A fails to comply with Section 409A’s provisions, Section 409A imposes an additional 20% federal 
income tax on compensation recognized as ordinary income, as well as interest on such deferred compensation. Some states 
may also apply a penalty tax (for instance, California imposes a 20% penalty tax in addition to the 20% federal penalty tax). 
The  Internal  Revenue  Service  has  not  issued  complete  and  final  guidance  under  Section  409A  and,  accordingly,  the 
requirements of Section 409A (and the application of those requirements to Awards issued under the Amended and Restated 
Plan) are not entirely clear. We strongly encourage recipients of such Awards to consult their tax, financial, or other advisor 
regarding the tax treatment of such Awards. 

Tax Effect for Us; Section 162(m). We generally will be entitled to a tax deduction in connection with an Award under the 
Amended and Restated Plan in an amount equal to the ordinary income realized by a participant and at the time the participant 
recognizes such income (for example, the exercise of a nonstatutory stock option). Special rules limit the deductibility of 
compensation paid to our Chief Executive Officer, Chief Financial Officer and to each of our three most highly compensated 
executive  officers  for  the  taxable  year.  Under  Section  162(m),  the  annual  compensation  paid  to  any  of  these  specified 
executives will be deductible only to the extent that it does not exceed $1,000,000.Amended and Restated Plan 

THE FOREGOING IS ONLY A SUMMARY OF THE EFFECT OF FEDERAL INCOME TAXATION UPON 
PARTICIPANTS AND US WITH RESPECT TO THE GRANT AND EXERCISE OF AWARDS UNDER THE 
AMENDED AND RESTATED PLAN. IT DOES NOT PURPORT TO BE COMPLETE, AND DOES NOT 
DISCUSS THE TAX CONSEQUENCES OF A PARTICIPANT'S DEATH OR THE PROVISIONS OF THE 
INCOME TAX LAWS OF ANY MUNICIPALITY, STATE OR FOREIGN COUNTRY IN WHICH THE 
PARTICIPANT MAY RESIDE 

- 34 - 

Proxy Statement  
  
  
 
 
Number of Awards Granted to Employees, Consultants and Directors 

The number of awards that an employee, director, or consultant may receive under the Amended and Restated Plan 
is in the discretion of the administrator and therefore cannot be determined in advance. The following table sets forth: (i) the 
aggregate number of shares of common stock subject to options granted under the Current Plan during the fiscal year 2018 
to each of our named executive officers; executive officers, as a group; directors who are not executive officers, as a group; 
and all employees who are not executive officers, as a group; (ii) the average per share exercise price of such options; (iii) the 
aggregate number of shares subject to RSUs and PSUs (at target) granted under the Current Plan during the fiscal year 2018 
to each of our named executive officers; executive officers, as a group; directors who are not executive officers, as a group; 
and all employees who are not executive officers, as a group; and (iv) the grant-date value of shares subject to such RSUs 
and PSUs. 

Average 
Per 
Share 
Exercise 
Price 
of Option 
Grants 

Number of 
Shares 
Subject to 
RSUs and 
PSUs 
Granted 

Number of 
Shares 
Subject to 
Options 
Granted 

Dollar 
Value 
of Shares 
Subject to 
RSUs and 
PSUs 
Granted 
($)(3) 

Name of Individual or Group 

James A. Reinstein(1) 

Former President and CEO .....................................................      

Sandra A. Gardiner 

Chief Financial Officer ............................................................      

R. Jason Richey(2) 
Chief Operating Officer & Interim President and CEO ..............      

All executive officers, as a group ................................................      

All directors who are not executive officers, as a group .............      

--       

--       

--       

--       

--       

--       

20,836       

478,707   

--       

10,938       

251,301   

--       

56,771        2,304,903   

--       

88,545        3,034,910   

--       

13,392       

599,962   

All employees who are not executive officers, as a group ..........      

21,010       

51.80       

163,187        5,800,427   

(1)  Mr. Reinstein was appointed as President and Chief Executive Officer on January 9, 2017 and resigned on January 

4, 2019. 

(2)  Mr. Richey joined the Company on July 9, 2018 as Chief Operating Officer and was appointed as Interim President 

and Chief Executive Officer upon Mr. Reinstein’s resignation on January 4, 2019. 

(3)  Reflects the aggregate grant date fair value of awards computed in accordance with ASC 718. 

- 35 - 

Proxy Statement  
  
  
    
    
    
  
  
      
        
        
        
  
  
      
        
        
        
  
  
      
        
        
        
  
  
      
        
        
        
  
                                                  
  
  
  
  
  
 
 
NAMED EXECUTIVE OFFICERS AND EXECUTIVE COMPENSATION 

Set forth below is certain information as of the Record Date, concerning our Named Executive Officers. 

Name 
James A. Reinstein(1) ................  
Sandra A. Gardiner ..................  
R. Jason Richey(2) .....................  

   Age 
54 
53 
45 

   (1)  Resigned effective January 4, 2019. 

Position(s) 

   Former President, Chief Executive Officer and Director 
   Executive Vice President and Chief Financial Officer 
   Chief Operating Officer and Interim President and Chief Executive Officer 

(2)  Joined the Company as Chief Operating Officer on July 9, 2018. Appointed as Interim President and Chief Executive 

Officer upon Mr. Reinstein’s resignation effective January 4, 2019. 

James A Reinstein served as our President and Chief Executive Officer and a member of our Board from January 9, 2017 
until his resignation on January 4, 2019. Prior to joining Cutera, Mr. Reinstein served as the Chief Executive Officer of 
Drawbridge Health Inc., a joint venture of GE Ventures and GE Healthcare. Prior to Drawbridge, Mr. Reinstein was the 
Chief Executive Officer of Aptus Endosystems from 2012 until its acquisition by Medtronic in 2015. From 2007 to 2012, 
Mr. Reinstein was the Executive Vice President and Chief Commercial Officer of Cyberonics, Inc. Prior to Cyberonics, Mr. 
Reinstein held a variety of management positions of increasing responsibility within Boston Scientific Corporation from 
1990  to  2007,  including  Vice  President  and  Regional  Head  of  an  Asian  business  unit  and  Country  Director  of  Boston 
Scientific de Mexico. Mr. Reinstein holds a BBA in Marketing from University of Georgia. 

R. Jason Richey has served as our Chief Operating Officer since July 9, 2018. Mr. Richey has also served as the Company’s 
Interim President and Chief Executive Officer since Mr. Reinstein’s resignation on January 4, 2019. Immediately prior to 
joining Cutera, Mr. Richey served as the President of North America, for LivaNova, PLC, a $5 billion global medical device 
manufacturer headquartered in London, England with presence in more than 110 countries worldwide. Mr. Richey joined 
LivaNova via the merger of Cyberonics Inc. and Sorin SpA. During his 17 year tenure with LivaNova/Cyberonics he served 
the company in multiple positions of increasing responsibility to include: Vice President of Global Sales, Marketing, Market 
Access, and Government Affairs, President & General Manager of the Neuromodulation Franchise, and Regional President, 
North America. At Cyberonics, among other roles, Mr. Richey served as the Vice President and General Manager of the 
Company’s International business. He began his medical device career at B Braun Medical in sales and sales management. 
Mr. Richey holds a BA degree in Biology from Indiana University. 

Sandra A. Gardiner has served as our Chief Financial Officer since December 1, 2017. Before assuming the position as 
Chief Financial Officer, Ms. Gardiner performed the duties of the Chief Financial Officer on an interim consulting basis 
since July 2017. Prior to joining Cutera, Ms. Gardiner served as Vice President, Finance and Chief Financial Officer with 
Tria Beauty, Inc., a medical device manufacturer of laser based aesthetic devices. Prior to that, in a career that spans over 27 
years, Ms. Gardiner held roles as Chief Financial Officer of Vermillion and Lipid Sciences, as well as three privately held 
companies: Asante Solutions, Aptus Endosystems, and Ventus Medical. Ms. Gardiner holds a Bachelor of Arts degree in 
Management  Economics  from  the  University  of  California,  Davis  and  began  her  career  with  Advanced  Cardiovascular 
Systems. 

- 36 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
 
 
COMPENSATION DISCUSSION AND ANALYSIS 

This Compensation Discussion and Analysis explains our executive compensation philosophy and programs, the decisions 
the Compensation Committee of our Board made under those programs during fiscal year 2018 and the factors considered 
in making those decisions. The Compensation Committee has the principal responsibility for establishing, implementing and 
continually monitoring adherence to our compensation philosophy and objectives. The Compensation Committee’s duties 
include evaluating the performance and advising the Board on the compensation of our Chief Executive Officer, and setting 
the compensation of our other executive officers. This Compensation Discussion and Analysis focuses on the compensation 
of our Named Executive Officers for 2018: 

   ●  James A. Reinstein, Former President and Chief Executive Officer(1) 
   ●  R. Jason Richey, Chief Operating Officer and Interim President and Chief Executive Officer 
   ●  Sandra A. Gardiner, Executive Vice President and Chief Financial Officer 

(1)  Mr.  Reinstein  resigned  from  all  positions with  the  Company  effective  January  4,  2019,  however  served  as  Chief 

Executive Officer throughout 2018. 

Compensation Philosophy and Objectives 

For our Compensation Committee’s compensation philosophy and objectives relating to the compensation of our Named 
Executive Officer, please refer to Proposal Three above. 

Financial Highlights for 2018 

We are a global medical device company focused on the design, development, manufacture and commercialization of laser 
and other energy-based aesthetic systems for practitioners worldwide. We sell systems, system upgrades, hand pieces, hand 
piece refills and other disposable products, and distribute third-party manufactured skincare products. In addition, we have a 
recurring service business that includes the selling of post-warranty service contracts, parts, hand piece replacements, and 
generating revenue from the servicing of products that are out of warranty. 

Fiscal year 2018 was a year of continued investment in our business, which resulted in record annual revenue of $162.7 
million. Highlights of key achievements are as follows: 

●  We launched two new products in early 2018, which accounted for approximately 16% of our total annual revenue. 
The Secret RF microneedling product is cleared for dermatologic use with treatments that can be tailored to address 
a patient’s individual concerns such as fine lines, wrinkles, acne scars, photoaging and striae. Secret RF is distributed 
in  North  America  and  select  European  markets.  The  Juliet is  a  versatile  multi-application  platform  utilizing  an 
Er:YAG laser with the 2940 nm wavelength approved for coagulation, vaporization, ablation or cutting of soft tissue 
for use in dermatology and gynecology. Each product includes a disposable component that contributes to ongoing 
revenue. 

●  Our research and development team delivered a new “hands free” version of the truSculpt® system with six 40 cm2 
RF  applicators. In  hands-free  mode,  the  system  is  capable  of  treating  patients  quicker  and  more  efficiently  than 
existing  body  contouring  technologies.  The  R&D  team  has  also  spent  a  considerable  effort  enhancing  product 
performance and reliability. 

●  Continued increased investments in sales and marketing over the previous few years in recruiting and building an 
industry best commercial leadership team, expanding the number of our direct sales professionals, and enhancing 
our sales, field service, and marketing efforts, all designed to drive revenue growth and profitability. In 2018, we 
established  and  began  staffing  our  Practice  Development  Management  sales  commercial  team.  This  group  is 
primarily engaged in driving consumable revenue, while our traditional sales force continues to focus on the sale of 
our  light  and  energy-based  platforms,  typically  referred  to  as  capital  equipment.  Revenue  from  the  sale  of  our 
consumable products increased by 71%. 

●  Regulatory approvals: In 2018, our regulatory team achieved an expanded FDA clearance for the truSculpt platform 
to  add  non-invasive  lipolysis  (breakdown  of  fat)  of  the  abdomen  and  to  remove  the  word  “temporary”  from  the 
indication for reduction in circumference of the abdomen. We also expanded the indication for the enlighten system 
to include treatment of acne scars in the United States. In Europe and Canada, we received CE Mark and Medical 
Device Licenses for truSculpt iD, 3D, and the enlighten MLA systems. We continued to increase our portfolio in 
Japan with approval of xeo SA, Titan XL, and enlighten SR. We also achieved regulatory approval for enlighten SR 
in South Korea and truSculpt ID in United Arab Emirates and Thailand. 

- 37 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
●  Revenue increased 7% for the full year to a record $162.7 million, including 6% growth in North American systems 

revenue and 3% growth in International systems revenue. 

●  Cash position remains strong, with cash and investments of $35.6 million -- with no debt, and with working capital 

of approximately $40 million. 

Corporate Governance Highlights 

We  endeavor  to  maintain  good  corporate governance  standards  consistent  with our  executive  compensation  policies  and 
practices. The following policies and practices were in effect during 2018: 

● 

Independent directors oversee each of our Board’s committees. As discussed in greater detail above, we have the 
following four standing committees: 

-  Nominating and Corporate Governance Committee that reviews and makes recommendations on matters 
concerning corporate governance, Board composition, identification, evaluation and nomination of director 
candidates; 

-  Audit  Committee  that  oversees  our  accounting  and  financial  reporting  processes  and  the  audits  of  our 

financial statements; 

-  Compensation Committee that establishes executive compensation and administers our equity plans; and 

-  Enterprise  Risk  Committee  that  oversees  the  Company’s  management  of  key  risks  and  the  guidelines, 

policies and processes for monitoring and mitigating such risks. 

●  The Compensation Committee conducts an annual review and approval of our compensation strategy. We ensure that 
our compensation practices remain current with market conditions by having them reviewed by our compensation 
consultant  from  time  to  time.  Our  compensation  philosophy  and  related  corporate  governance  features  are 
complemented by several elements that are designed to align our executive compensation with long-term stockholder 
interests. The following is a summary of the key features of our compensation program. 

☒ 

WHAT WE DON’T DO 
No Special Perquisites or Benefits: We do not ordinarily 
provide special perquisites or other personal benefits to 
our executive officers, such as company cars*, club 
memberships, supplemental executive retirement plans 
or supplemental executive health benefits. 

* 

We provide our sales executives with a car allowance 
given their extended use of a vehicle other than simply 
commuting to and from the office in Brisbane. 

☒ No Guaranteed Bonuses: We do not provide guaranteed 
minimum bonuses. Bonuses are contingent on the 
achievement of key strategic Company goals.  

☒ No multi-year employment contracts: We do not provide 

multi-year employment contracts for any executive or 
employee. 

WHAT WE DO 
  Pay for Performance: We link a significant portion of the 

cash compensation of our executive officers to 
corporate performance and stockholder interests by 
heavily weighting their target total cash compensation 
opportunities to the achievement of strong financial 
performance tied to a balanced mix of pre-
established performance measures and long-term equity 
awards that align their interests with those of our 
stockholders. 

  Independent Compensation Advisor: The Compensation 
Committee selects and engages its own independent 
advisor to benchmark compensation at reasonable 
intervals.  

  Stock Ownership Guidelines: Our executive officers and 
the non-employee members of our Board of Directors 
are subject to stock ownership guidelines equal to a 
multiple of their respective annual base salaries (3x for 
our Chief Executive Officer and 1x for other Named 
Executive Officers) or Board retainers (3x cash retainer 
for board service for directors). 

  Competitive and market based compensation: We pay 
fair and reasonable compensation that allows us to 
attract, motivate, retain and reward the key employees 
whose knowledge, skills and performance are necessary 
for our future growth and success.  

- 38 - 

Proxy Statement  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
Compensation Committee’s Roles and Responsibilities  

Role of the Compensation Committee and its Consultant in Setting Executive Compensation 

The  Compensation  Committee  establishes  compensation  for  our  Named  Executive  Officers  to  ensure  consistency  with 
market  compensation  rates  for  similar  positions,  our  compensation  philosophy  and  corporate  governance  guidelines.  In 
determining  total  compensation  for  our  Named  Executive  Officers,  the  Compensation  Committee  aligns  management 
incentives with long-term value creation for the Company’s stockholders. 

Compensation Committee Members 

The members of the Compensation Committee are appointed by our Board. The chairperson of the committee is Gregory A. 
Barrett  and  the  other  members  are  David  B.  Apfelberg,  M.D. and  J.  Daniel  Plants.  Each  member  of  the  Compensation 
Committee  is  a  “non-employee  director”  for  purposes  of  Exchange  Act  Rule  16b-3,  and  satisfies  the  independence 
requirements imposed by NASDAQ. 

Compensation Committee Charter 

The Compensation Committee establishes the compensation for our Named Executive Officers and administers our Equity 
Incentive Plans, which are currently the Amended and Restated 2004 Equity Incentive Plan and the 2004 Employee Stock 
Purchase Plan. The Compensation Committee has a written charter, which can be found on our website (www.cutera.com) 
in the Investor section, under the Corporate Governance tab. 

Duties of the Compensation Committee 

The responsibilities of the Compensation Committee include: 

(i)  Establishing  and  recommending  to  the  Board  the  following  for  our  Named  Executive  Officers  and  such  other 

executive officers as appropriate: 

(a)  annual base salary; 

(b)  annual incentive bonus, which may include the setting of specific goals and target amounts; 

(c)  equity compensation; 

(d)  agreements for employment, severance and change-of-control payments and benefits; and 

(e)  any other benefits, compensation or arrangements, other than benefits generally available to our employees. 

(ii)  Reviewing and making recommendations to our Board, at such intervals as may be decided by the Compensation 

Committee from time to time, regarding: 

(a)  general  compensation  goals  and  guidelines  for  our  employees  and  the  criteria  by  which  bonuses  and  stock 

compensation awards to our employees are determined; and 

(b)  other policies and plans for the provision of compensation to our employees, directors, and consultants. 

- 39 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
(iii) Acting as Administrator of our Amended and Restated 2004 Equity Incentive Plan, 2004 Employee Stock Purchase 

Plan and any other equity compensation plans adopted by our Board; 

(iv) Reviewing and making recommendations to our Board with respect to policies relating to the issuance of equity 

incentives to employees, directors and consultants; 

(v)  Evaluating the compensation of the independent members of our Board; and 

(vi) Preparing the report that follows this Compensation Discussion and Analysis. 

Advisory Vote on Executive Compensation 

We conducted an advisory vote on executive compensation at our 2018 annual meeting of stockholders. While this vote was 
not binding on the Company, our Board of Directors or our Compensation Committee, we believe that it is important for our 
stockholders to have an opportunity to vote on this proposal on an annual basis as a means to express their views regarding 
our executive compensation philosophy, our compensation policies and programs, and our decisions regarding executive 
compensation, all as disclosed in our proxy statement. 

At the 2018 annual meeting of stockholders, our stockholders approved the proposal for the non-binding advisory vote on 
named executive officer compensation. The Board of Directors and the Compensation Committee reviewed these final vote 
results and determined that no changes to our executive compensation policies and decisions were necessary at this time 
based on the vote results. 

Compensation Consultant  

The Compensation Committee engages a compensation consultant periodically based on the need for additional guidance 
resulting from changes in our Named Executive Officers’ roles and responsibilities, our corporate profile relative to our peers 
(e.g.,  type of business,  market  capitalization,  annual revenue,  profitability,  etc.), Named  Executive  Officer  turnover,  and 
other factors as determined by our Compensation Committee. Beginning in 2011, the Compensation Committee engaged 
Compensia, an independent compensation consultant, periodically to advise it on various compensation matters related to 
our Named Executive Officers, the Board, and other members of senior management compensation matters. 

In 2017 and 2018, in connection with the Company’s development of recommended pay levels and structures for our Named 
Executive Officers, the Compensation Committee instructed Compensia to perform the following activities: 

   ●  Evaluate and develop groups of public companies that would be suitable to use as Peer Groups; 

●  Gather competitive market data with respect to the compensation of both directors and executive officers of the Peer 

Groups and at comparably sized/valued companies in the broader technology and life science markets; 

●  Assess elements of our Named Executive Officers’ compensation including base salary, target bonus, target total 
cash compensation and annual equity grant values relative to the practices at the Peer Groups and in the broader 
market; and 

●  Review and provide input to the Compensation Committee on the Company’s recommended adjustments for cash-
based and equity-based compensation for our directors and Named Executive Officers, including pay levels and pay 
structures (such as short- and long-term variable compensation components). 

- 40 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Role of our Executives in Setting Compensation 

In developing the compensation of the Named Executive Officers, the Compensation Committee meets with members of our 
management  team,  including  our  Chief Executive Officer,  Chief  Financial  Officer,  and other  management  employees  as 
required. The purpose of these meetings is primarily to gather financial data, obtain their input on proposed compensation 
programs,  establish  mechanisms  for  implementing  and  monitoring  incentive  and  performance  targets,  and  gather  other 
information on practices and packages for our Named Executive Officers, other employees, and directors. 

Management may make recommendations to the Compensation Committee on some or all components of compensation. 
The Compensation Committee considers, but is not bound to, and does not always accept, management’s recommendations 
with  respect  to  these  matters.  The  Compensation  Committee  has  the  ultimate  authority  to  make  decisions  and 
recommendations to the Board with respect to the compensation of our Named Executive Officers and does not delegate any 
of its compensation functions to others. The Compensation Committee determines the compensation of our Chief Executive 
Officer that should be recommended to the Board, without any recommendation from management. 

Competitive Positioning 

In developing, reviewing, and approving the annual compensation for our Named Executive Officers, the Compensation 
Committee, with the assistance of its compensation consultant, develops and maintains the Peer Group of public companies 
from which to gather competitive market data. After consulting with Compensia, the Compensation Committee approved 
the following set of selection criteria for determining the companies to comprise the compensation Peer Group: 

(i)  U.S.-based companies with a primary focus on health care equipment and supplies; 

(ii)  Annual revenue generally between 0.5 times to 2.0 times of Cutera; and 

(iii) Market capitalization generally between 0.5 times to 2.5 times of Cutera. 

In  October  2017,  in  connection  with  the  development  of  additional  compensation  assessments  that  the  Compensation 
Committee  requested  related  to  (a)  director  compensation,  (b)  our  Chief  Executive  Officer’s  total  equity  compensation 
allocation in 2017, and (c) our 2018 Named Executive Officer compensation levels, the Compensation Committee, after 
consulting with Compensia, updated the Peer Group based on the selection criteria referenced above to include the following 
companies:  

Accuray 
AtriCure 
Atrion Corporation 
Cardiovascular Systems 
CryoLife 
Cynosure 
Derma Sciences 

Endologix 
Entellius Medical 
Exactech 
Glaukos 
Intersect ENT 
iRhythm Technologies 
LeMaitre Vascular 

NanoString Technologies 
Sientra 
SurModics 
Syneron Medical 
Vascular Solutions 
Zeltiq Aesthetics 

- 41 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                                                
  
  
 
 
Executive Compensation Actions 

Effective July 9, 2018, R. Jason Richey became the Company’s Chief Operating Officer. Effective January 4, 2019, Mr. 
Richey assumed additional duties as the Company’s Interim President and Chief Executive Officer when our then President 
and  Chief  Executive  Officer,  James  A.  Reinstein,  resigned.  Included  in  our  Compensation  Discussion  and  Analysis 
(“CD&A”) below is a discussion relating to our Chief Executive Officer in 2018, Mr. Reinstein, our Chief Financial Officer, 
Sandra A. Gardiner, as well as Mr. Richey during fiscal year 2018. 

In 2018, our Compensation Committee, after consultation with the Committee’s compensation consultant, re-evaluated the 
compensation  of  some  of  our  Named  Executive  Officers  and  recommended  the  following  modifications  to  their 
compensation arrangements, which our Board approved: 

1)  Cash Compensation  

a) 

b) 

c) 

Effective  January  1,  2018, as  Chief  Executive  Officer,  Mr.  Reinstein’s annual  base  salary  was  set  at 
$575,000 and he was not entitled to receive any board compensation during the period of his employment. 
Mr. Reinstein was also eligible to participate in the Company’s 2018 Management Bonus Program and 
his target bonus percentage was equal to 100% of his base salary. 
Effective  January  1,  2018, as  Chief  Financial  Officer,  Ms.  Gardiner’s  annual  base  salary  was  set  at 
$350,000.  Ms.  Gardiner  was  also  eligible  to  participate  in  the  Company’s  2018  Management  Bonus 
Program and her target bonus percentage was equal to 50% of her base salary. 
At Mr. Richey’s appointment to the role of Chief Operating Officer effective July 9, 2018, his annual 
base  salary  was  set  at  $505,000.  Mr.  Richey  was  also  eligible  to  participate  in  the  Company’s  2018 
Management Bonus Program on a pro-rated basis and his target bonus percentage was equal to 75% of 
his base salary. No revisions were made to Mr. Richey’s compensation upon his assumption of the duties 
as the Company’s Interim President and Chief Executive Officer. 

2)  Equity Grants.  Equity grants to our Named Executive Officers by  our Board in fiscal year 2018, based on the 

recommendations of the Compensation Committee, were as follows: 

a)   Mr. Reinstein was granted equity awards with a grant date fair value of $957,414 in fiscal year 2018, 
compared to $5,422,937 in fiscal year 2017. The fiscal year 2018 awards were an annual equity award 
comprised  equally  of  restricted  stock  units  and  performance  stock  units.  The  grant  date  fair  value  of 
equity awarded to Mr. Reinstein in 2018 represented 17.6% of his fiscal year 2017 grant value. 
b)   Ms. Gardiner was granted equity awards with a grant date fair value of $502,601 in fiscal year 2018, 
compared to $694,533 in fiscal year 2017. The fiscal year 2018 awards included an annual equity award 
comprised  equally  of  restricted  stock  units  and  performance  stock  units.  The  grant  date  fair  value  of 
equity awarded to Ms. Gardiner in 2018 represented 72.4% of her fiscal year 2017 grant value. 

c)   Upon Mr. Richey’s appointment to the role of Chief Operating Officer effective July 9, 2018, he was 
granted an initial equity award with a grant date fair value of $2,304,903 vesting annually over a four-
year period commencing from the date of hire, subject to Mr. Richey continuing to provide service to the 
Company through such vesting date. Mr. Richey did not receive any additional equity awards in 2018. 

3)  Established the Performance Goals for the PSUs granted. The goals established are detailed below in the section 

titled "Equity Incentive Compensation." 

The  Compensation  Committee  concluded  that  the  changes  to  the  compensation  of  our  Named  Executive  Officers 
strengthened the alignment of their interests with those of our stockholders, were sufficient to maintain competitiveness with 
the executives in comparable positions at the companies in our Peer Group, promoted retention and achieved the motivation 
and continuity desired. Further, the Compensation Committee also took into consideration the fact that, consistent with our 
compensation objectives, the equity awards granted increased our Named Executive Officers’ stake in the Company, thereby 
reinforcing their incentive to manage our business as owners and subject a significant portion of their total compensation to 
fluctuations in the market price of our common stock in alignment with stockholder interests. 

- 42 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Compensation Components 

Our Named Executive Officers are compensated with cash, equity and non-equity incentives, and other customary employee 
benefits. 

Cash Compensation 

Cash compensation consists of: 

   ●  Base salary; and 

●  Participation  in  a  discretionary  Management  Bonus  Program  for  non-sales  employees (“Management  Bonus 

Program”). 

Our cash compensation goals for our Named Executive Officers are based upon a myriad of principles, including: 

●  Total cash compensation should generally be set at or above the 50th percentile of the Peer Group subject to various 

considerations; 

●  Base salary should reflect the individual’s experience (in both the role he or she is performing, and the aesthetics 

industry more broadly), performance, and potential; 

   ●  A significant portion of cash compensation should be contingent on the achievement of key targets and be “at risk;” 

●  The  amount  of  bonuses  payable  to  our  Named  Executive  Officers  should  be  based  on  corporate  performance 
measures  established  by  the  Compensation  Committee  that  align  the  bonus  payment  with  the  achievement  of 
specified annual operating goals intended to enhance long-term stockholder value; and 

Base Salary and Total Target Cash Compensation 

Total target cash compensation for our Named Executive Officers in 2018 included their annual base salary and annual target 
bonus opportunity (described below). 

a)  Upon his appointment as Chief Executive Officer effective January 9, 2017, Mr. Reinstein’s base salary and target 
bonus participation rate for his role as Chief Executive Officer was set at $500,000 and 70%, respectively for 2017. 
For 2018, after consultation with the Board’s independent compensation consultant, Mr. Reinstein’s base salary and 
target bonus participation rate for his role as Chief Executive Officer were set at $575,000 and 100%, respectively. 
b)  Ms. Gardiner joined the Company on a consulting basis while the Company conducted a search for a permanent 
Chief Financial Officer on July 12, 2017. Ms. Gardiner became the Company’s permanent Executive Vice President 
and Chief Financial Officer effective December 1, 2017. While serving as a consultant from July 12, 2017 until her 
appointment as the Executive Vice President, Chief Financial Officer on December 1, 2017, Ms. Gardiner was paid 
at an hourly rate of $410 per hour. Upon her permanent appointment as Chief Financial Officer, Ms. Gardiner’s 
annual  base  salary  was  set  at  $350,000.  Ms.  Gardiner  was  also  eligible  to  participate  in  the  Company’s  2017 
Management Bonus Program effective from December 1, 2017 on a pro rata basis for 2017. Ms. Gardiner’s target 
bonus percentage is equal to 50% of her base salary. Because her employment commenced December 1, 2017, Ms. 
Gardiner’s compensation for 2018 remained the same: annual base salary at $350,000, and target bonus percentage 
equal to 50% of her base salary. 

c)  Mr. Richey joined the Company as Chief Operating Officer on July 9, 2018. Mr. Richey’s annual base salary was 
set at $505,000. Mr. Richey was also eligible to participate in the Company’s 2018 Management Bonus Program. 
Mr. Richey’s target bonus percentage is equal to 75% of his base salary. 

- 43 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Discretionary Management Bonus Program  

In addition to base salary, we provided Mr. Reinstein, Ms. Gardiner, and Mr. Richey a cash bonus under our Management 
Bonus  Program  in  2018.  Up  until  2018,  the  cash  bonuses  payable  were  determined  quarterly  based  on  the  Company’s 
performance for the then-preceding quarter assessed against annual targets. Payments under the Management Bonus Program 
were made quarterly and at the discretion of our Compensation Committee. Effective in 2018, because the Management 
Bonus Program is based on corporate performance measures that align the bonus payment with the achievement of specified 
annual operating goals, the Compensation Committee revised the structure of the Management Bonus Program payments to 
more  appropriately  reflect  its  intent,  as  well  as  to  more  closely  align  with  our  peers’  practices.  Effective  in  2019,  the 
Management Bonus Program payment will be made following the end of the fiscal year in which the bonus is earned, rather 
than on a quarterly basis. During 2018, designated as a “transitional year,” a Management Bonus Program payment was 
made  following  our  second  fiscal  quarter.  The  payment  was  based  on  the  then-preceding  half  year  performance  and 
annualized. The payment reflected only 75% of the half-year calculated payment with the intent that a “true-up” would occur 
at the completion of the fiscal year. 

Target Bonus Opportunities 

For 2018, the target cash bonuses were designed to reward our Named Executive Officers based on the Company’s overall 
financial performance and were established after the Compensation Committee consulted with the compensation consultant. 
As in prior years, the Compensation Committee determined that the target cash bonus for the Named Executive Officers 
should  be  determined  as  a  percentage  of  their  base  salary.  The  target  bonus  opportunity  is  reviewed  annually  by  the 
Compensation  Committee  and  is  based  on  several  factors,  including  the  scope  of  the  Named  Executive  Officers’ 
performance, contributions, responsibilities, experience, prior years’ target cash bonus and market conditions. 

In 2018, the Compensation Committee established the target bonus opportunity for Mr. Reinstein at 100% of his base salary, 
Mr. Richey at 75% of his base salary, and maintained the target bonus opportunity for Ms. Gardiner at 50% of her base 
salary. 

Corporate Performance Measures 

For  2018,  based  on  recommendations  from  the  Compensation  Committee,  the  Board  established  for  2018  the  corporate 
performance measures for determining the bonuses payable to the Named Executive Officers as follows:  

1)  2018 Global revenue against the targeted amount; ...............................................................................................   35  % 
2)  truSculpt family revenue against the targeted amount; .........................................................................................   15  % 
3)  Annualized Gross Profit against a targeted amount; and ......................................................................................   25  % 
4)  Operating income achievement against a targeted amount. ..................................................................................   25  % 

The Board believed that these corporate performance measures continue to align the bonus payment with the achievement 
of the Company’s annual operating goals and enhancing long-term stockholder value creation. Gross profit and operating 
income were measured on a GAAP basis (minus any one-time, non-recurring expenses and benefits) and compared against 
the Board-approved budgeted amount. Additionally, the Compensation Committee decided that performance related to a 
specific product (truSculpt family of products) would further align executive bonuses with corporate objectives given the 
breadth of corporate functions required to successfully launch a new or enhanced product. 

- 44 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
 
 
The Compensation Committee weighted each performance measure as set forth above, such that the given percentage of the 
bonus was “at risk” based on the level of achievement of the specific performance measure. Performance achievement of 
each of the specific performance measures was based on a sliding scale with the minimum achievement for any payout set 
at 90% of the individual performance measure, and the potential for “over-achievement” capped at 200% as set forth in the 
tables below: 

Each  fiscal  quarter,  we  evaluated  the  Company’s  performance  against  these  performance  measures  and  applied  the 
appropriate scale based on quarterly achievement. Because we paid 2018 bonuses on a semi-annual basis against an annual 
performance measure, mid-year bonuses were paid as 75% of the estimated basis with a “true up” as to actual at the end of 
2018. 

For fiscal  year  2018,  the  cash  bonus opportunity,  and  the  amount  actually  earned by Named  Executive  Officers, was  as 
follows: 

Named Executive Officers 

Annual Cash 
Bonus 
Opportunity 
($)(1) 

Annual Cash 
Bonus Paid 
for 2018 ($) 

Mr. Reinstein ...................................................................................................................      
Ms. Gardiner ...................................................................................................................      
Mr. Richey .......................................................................................................................           181,484(2)        

575,000 
175,000 

112,125 
34,125 
-- 

(1)  The Annual Cash Bonus Target and the Annual Cash Bonus Paid for each of the quarters in 2018 was based on the 
corporate  performance  measures  and  the target  bonus  percentage  that  each  was  entitled  to,  per  the  Management 
Bonus Program as applicable for each of the quarters.  

   (2)  This amount represents a prorated amount based on Mr. Richey’s employment commencing on July 9, 2018. 

Long-Term Incentive Program 

We  believe  that  equity-based  compensation  promotes  and  encourages  long-term  successful  performance  by  our  Named 
Executive  Officers  that  is  aligned  with  the  organization’s  goals  and  the  generation  of  stockholder  value.  Our  equity 
compensation goals for our Named Executive Officers are based upon the following principles: 

   ●  Stockholder and Named Executive Officer interests should be aligned; 

●  Key and high-performing employees, who have a demonstrable impact on our performance or stockholder value, 

should be compensated in this manner; 

   ●  The program should be structured to provide meaningful retention incentives to participants; 

●  The equity awards should reflect each individual’s experience, performance, potential and be comparable to the Peer 

Group awards for the respective position; and 

   ●  Actual awards should be tailored to reflect individual performance and attraction/retention objectives. 

- 45 - 

Proxy Statement  
 
  
  
  
  
    
  
  
      
        
  
      
  
      
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Equity Incentive Compensation 

Under our Amended and Restated 2004 Equity Incentive Plan, we are permitted to grant stock options, stock appreciation 
rights, restricted stock (RSAs), restricted stock units (RSUs), performance stock awards (PSUs), and other stock or cash-
based awards as determined by the Board. Under the Amended and Restated 2004 Equity Incentive Plan, we generally grant 
RSUs and PSUs to our executive officers, directors and employees. The grant date for RSUs and PSUs to our employees, 
Named Executive Officers and directors is typically the date that the Board meets and approves the grant or an approval is 
sought via a unanimous written consent. We typically grant annual equity awards to Named Executive Officers and certain 
members of management in January of each year, with a vest date of January 1. Our non-employee directors are granted 
restricted stock annually on the date of our Annual Meeting of Stockholders that vest on the one-year anniversary of the grant 
date. Aside from our annual equity awards practices, in 2018 the Compensation Committee of the Board implemented a 
practice whereby equity awards to employees would be awarded once each quarter (the 15th day of March, June, September, 
and December) with the grant date fair value to be calculated as of the date of the award. 

Our Compensation Committee awarded the following equity awards to our Named Executive Officers in fiscal year 2018:  

Name 
Mr. Reinstein ...........    

   Grant Date    
2/13/2018     

Stock Option 
Awards: 
Number of 
Securities 
Underlying 
Options 

Number of 
Restricted 
Stock unit 
Awards - 
Shares 

10,418 (1)      

--       

--       

Number of 
Performance 
Share 
Unit Awards 
Actually 
Achieved 
for Target 
Performance(3)     
5,209       

Base Price of 
RSU & PSU 
Awards; 
Exercise 
Price 
of Option 
Awards ($)      
45.95       

Grant Date 
Fair Value 
($) 
478,707   

Ms. Gardiner ...........    

2/13/2018     

5,469 (1)      

2,734       

45.95       

251,301   

Mr. Richey ...............    

8/1/2018     

--       

56,771 (2)      

--       

40.60       

2,304,903   

(1)  One-fourth of the shares underlying this award vest on the first, second, third and fourth anniversary of the vesting 

commencement date of January 1, 2018. 

(2)  One-fourth of the shares underlying this award vest on the first, second, third and fourth anniversary of the vesting 

commencement date of July 9, 2018. 

(3)  These PSU awards reflect the number of shares of stock that actually vested on January 1, 2019, based on the level 
of achievement (or failure to achieve) each of the performance targets discussed below. These achieved shares, 
which vested on January 1, 2019, represent 50% of the total awarded shares following assessment against the 
performance targets.. 

- 46 - 

Proxy Statement  
  
  
    
  
  
  
  
    
      
        
  
      
        
        
  
  
    
      
        
  
      
        
        
  
  
                                                   
  
  
  
  
  
  
 
 
Performance Stock Unit Awards:  

In January 2018, our Board, upon the recommendation of our Compensation Committee, granted Performance Stock Unit 
(“PSU”)  awards  to  our  Named  Executive  Officers  and  other  members  of  management,  and  established  the  performance 
metrics. The number of PSUs awarded to the Named Executive Officers resulted in a varying number of shares of common 
stock that vested on January 1, 2019 based on the achievement of the specified, binary performance metrics set forth below, 
and subject to the recipient continuing to provide service to the Company through the vesting date. The PSU awards represent 
the aggregate number of shares that could have been earned from achievement of the performance metrics approved by the 
Board. 

Performance Metric 
(1) Achieve $15M in combined revenue from newly launched Juliet and Secret RF products; and ......      
(2) Achieve total revenue growth vs. 2017 of at least 20%. ...................................................................      

Weighting of 
Goal 
50% 
50% 

The following table sets forth the number of shares of common stock that actually vested for our Named Executive Officers 
on January 1, 2019, based on the achievement of the two performance criteria: 

Number of Shares of Common Stock that Vested on January 1, 2019 

Name 

If Minimum  
Thresholds 
are Not Met 

At 100% of  
Target  
Performance  

Mr. Reinstein...............................................................................       
Ms. Gardiner ...............................................................................       
Mr. Richey(1) ...............................................................................       

--         
--         
N/A         

10,418   
5,469   
N/A   

   (1)  Mr. Richey’s employment commenced on July 9, 2018. Accordingly, he was not awarded any PSUs in 2018. 

Benefits 

We provide the following benefits to our Named Executive Officers generally on the same basis as the benefits provided to 
all employees. These benefits are consistent with those offered by other companies and specifically with those companies 
with which we compete for employees: 

   ●  Health, dental and vision insurance; 

   ●  Life insurance; 

   ●  Short-term and long-term disability insurance; 

   ●  401(k) plan with 25% employer matching contributions, capped at 6% of total employee eligible contributions; 

   ●  ESPP participation eligibility (see below); and  

   ●  Flexible Spending Accounts. 

Employee Stock Purchase Plan 

We maintain a 2004 Employee Stock Purchase Plan that provides eligible employees with the opportunity to purchase shares 
of our common stock at a 15% discounted price to the lower of the fair market value at either the beginning or the end of the 
applicable offering period. 

- 47 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Post-Employment Compensation 

Except for COC Agreements, we do not have employment agreements with any of our Named Executive Officers. We have 
Change of Control and Severance Agreements with each of our Named Executive Officers. The purpose of these agreements 
is  to  provide  incentives  to  our  Named  Executive  Officers  to  continue  their  employment  with  the  Company  and  not  be 
distracted by the possibility of loss of employment as a result of an acquisition of the Company or for other reasons. For a 
summary  of  the  material  terms  and  conditions  of  these  COC  Agreements,  see  Potential  Payments  Upon  Termination  or 
Change in Control below. 

Internal Revenue Code Section 162(m) and Limitations on Executive Compensation 

Section 162(m)  of  the  Code  generally  disallows  public  companies  a  tax  deduction  for  federal  income  tax  purposes  of 
remuneration in excess of $1 million paid to the chief executive officer, chief financial officer, and each of the three other 
most highly-compensated executive officers in any taxable year. 

The  Tax  Cuts  and  Jobs  Act  of  2017  was  signed  into  law  on  December  22,  2017.  The  new  law  expands  the  types  of 
compensation  subject  to  the  $1  million  limitation  under  Section  162(m)  of  the  Code  to  include  compensation  that  was 
previously deductible as “performance based compensation” and to also now include the chief financial officer as a covered 
employee. In addition, the new rule expands the definition of a “covered employee” to include any individuals who have 
previously been a covered employee for any years after December 31, 2016. 

The  Compensation  Committee  believes  that,  in  establishing  the  cash  and  equity  incentive  compensation  plans  and 
arrangements  for  our  executive  officers,  the  potential  deductibility  of  the  compensation  payable  under  those  plans  and 
arrangements should be only one of a number of relevant factors taken into consideration, and not the sole governing factor. 
For that reason, the Compensation Committee may deem it appropriate to provide one or more of our executive officers with 
the opportunity to earn incentive compensation, whether through cash incentive awards tied to our financial performance or 
equity incentive awards tied to the executive officer’s continued service, which may be in excess of the amount deductible 
by reason of Section 162(m) or other provisions of the Code. 

The Compensation Committee believes it is important to maintain cash and equity incentive compensation at the requisite 
level to attract and retain the individuals essential to our financial success, even if all or part of that compensation may not 
be deductible by reason of the Section 162(m) limitation. 

Accounting for Stock-Based Compensation 

We follow Financial Accounting Standard Board Accounting Standards Codification Topic 718 (“ASC 718”) for our stock-
based compensation awards. ASC 718 requires companies to measure the compensation expense for all share-based payment 
awards made to employees and directors, including stock options, based on the grant date “fair value” of these awards. This 
calculation is performed for accounting purposes and reported in the compensation tables below, even though our executive 
officers  may  never  realize  any  value  from  their  awards.  ASC  Topic  718  also  requires  companies  to  recognize  the 
compensation cost of their stock-based awards in their income statements over the period that an employee is required to 
render service in exchange for the award. 

Securities Authorized for Issuance Under Equity Compensation Plans 

Our stockholders have approved each of our equity compensation plans, which are as follows: 

-  Amended and Restated 2004 Equity Incentive Plan; and 

- 

2004 Employee Stock Purchase Plan (“ESPP”). 

- 48 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
The following table provides information regarding the shares of Cutera common stock that may be issued upon the exercise 
of stock options, RSUs, PSUs, and the projected ESPP contributions under our equity compensation plans as of December 
31, 2018. 

Number of  
securities to 
be issued 
upon  
exercise of  
outstanding 
options, 
warrants 
and rights  

Weighted- 
average 
exercise  
price of  
outstanding 
options,  
warrants and  
rights ($) 

Number of  
securities 
remaining 
available for  
future 
issuance 
under equity 
compensation  
plans 
(excluding 
securities 
reflected in 
column (a)) 
($) 
1,712,369   
--   
1,712,369   

Plan category 
Equity compensation plans approved by security holders .................     
Equity compensation plan not approved by security holders ............     
Total ...............................................................................................     

563,714       
--       
563,714     $ 

14.68 (1)      
--   
14.68 (1)      

(1)  The weighted average exercise price does not take into account outstanding RSUs or PSUs, which have no exercise 

price. 

Other Compensation Practices and Policies 

Stock Ownership Guidelines 

To  enhance  our  overall  corporate  governance  practices  and  executive  compensation  program,  our  Board  adopted  stock 
ownership  guidelines  for  our  executive  officers,  which  the  Compensation  Committee  intends  to  review  annually.  These 
guidelines are designed to align our executive officers’ interests with our stockholders’ long-term interests by promoting 
long-term ownership of our common stock, which our Board believes reduces the incentive for excessive short-term risk 
taking. These guidelines provide that, within five years of the later of the adoption of the guidelines (July 28, 2017) or his or 
her first date of employment, our Chief Executive Officer and our other Named Executive Officers must hold shares of our 
common stock having a value not less than three times and one time respectively of their annual salary. 

- 49 - 

Proxy Statement  
  
    
  
  
  
    
                                                 
  
  
  
  
  
  
  
 
 
As of the Record Date, the current Named Executive Officers’ holdings and targeted guidelines were as follows:  

Named Executive Officer 
Mr. Reinstein(2) ................................................................................................................      
Ms. Gardiner ...................................................................................................................      
Mr. Richey .......................................................................................................................      

Stock 
Ownership 
as of April 23, 
2019 
N/A 
5,092 
-- 

Minimum 
Stock 
Ownership  
Required(1) 
N/A 
23,178(4) 
30,403(3) 

(1)  Based on the closing stock price of $16.61 on April 23, 2019. 

(2)  Resigned from all roles with the Company on January 4, 2019 and no longer subject to stock ownership guidelines. 

(3)  Minimum stock ownership required by July 2023. 

(4)  Minimum stock ownership required by December 2022. 

Insider Trading Compliance Program  

According to our Insider Trading Compliance Program, no employee of the Company, including, but not limited to, our 
executive officers and directors, may invest in derivatives of the Company’s securities. This prohibition includes, but is not 
limited to, trading in put or call options related to securities of the Company. 

- 50 - 

Proxy Statement  
  
    
  
      
  
      
  
      
  
                                               
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
The following table sets forth summary compensation information for the fiscal years ended December 31, 2018, 2017 and 
2016 for our Named Executive Officers. 

2018 Summary Compensation Table 

Name, Principal  
Position, and Year 

Salary 
($) 

Bonus 
($)(1) 

Option  
Awards 
($)(2) 

Stock  
Awards 
($)(2) 

All Other  
Compensation 
($)(3) 

     Total ($)    

James A. Reinstein, 

Former President and  
Chief Executive Officer 
2016 ....................................................      
--       
2017 ....................................................       489,583        350,189        181,737       5,241,200       
         478,707       
2018 ....................................................       575,000        112,125       

--       

--       

--       

Sandra A. Gardiner, 

Executive Vice President &  
Chief Financial Officer 
2016 ....................................................      
--       
2017 ....................................................       29,167        14,902        258,785        339,242       
         251,301       
2018 ....................................................       350,000        34,125       

--       

--       

--       

--       

--   
2,019       6,264,728   
3,755       1,169,587   

--       
--   
--        642,095   
3,825        639,251   

R. Jason Richey, 

Chief Operating Officer and Interim 
President and Chief Executive Officer        
--       
2016 ....................................................      
--       
2017 ....................................................      
2018(4) .................................................       241,979       

--       
--       
--       

--       
--       
--       
--       
--       2,304,903       

--       
--       

--   
--   
1,042       2,547,924   

(1)  The  amounts  reported  in  this  column  represent  the  bonus  paid for  each  of  the  years  covered  in  the  table  in 
accordance with our discretionary Management Bonus Program (see section above describing our discretionary 
Management Bonus Program) for our Named Executive Officers. 

(2)  The amounts reported in this column represent the aggregate grant date fair value of equity awards granted during 
each  of  the  fiscal  years  2018,  2017 and  2016 calculated  in  accordance  with  ASC  Topic  718.  See  Note  6  of  the 
Consolidated Notes to Financial Statements included in our Annual Report on Form 10-K for the fiscal year ended 
December 31, 2018 filed with the SEC on March 18, 2019 for a discussion of the valuation assumptions for stock-
based compensation. 

(3)  Amounts reported in this column represent vested 401(k) employer-match contributions. 
(4)  Mr. Richey joined the company as Chief Operating Officer on July 9, 2018.  Amounts reflected, if any, in the Columns 
titled “Salary ($)” and “Bonus ($)” represent prorated amounts based on the start date of Mr. Richey’s employment 
with the Company. 

- 51 - 

Proxy Statement  
  
  
    
    
    
  
    
  
      
        
        
        
         
        
  
      
        
        
        
         
        
  
  
      
        
        
        
         
        
  
      
        
        
        
         
        
  
  
      
        
        
        
         
        
  
      
        
        
        
         
        
  
        
        
        
         
        
  
                                                  
  
  
  
  
  
  
 
 
2018 Grants of Plan-Based Awards Table 

The following table lists grants of plan-based RSU and PSU awards made to our Named Executive Officers during the fiscal 
year ended December 31, 2018. 

Estimated Future Payouts Under  
   Non-Equity Incentive Plan Awards 

Stock 

Awards:      

Option 
Awards: 

    Number of      Number of      

     Grant  
     Date 

Name 
Mr. Reinstein .    
Ms. Gardiner .    
Mr. Richey ....    

Grant  
Date 
2/13/2018     
2/13/2018     
8/1/2018     

   Threshold       Target 

     Maximum     

Shares of 
Stock or  
Units  

Securities 
Underlying  
Options  

--       
--       
--       

--       
--       
--       

--       
--       
--       

20,836       
10,938       
56,771       

--       
--       
--       

Base Price 
of Awards 
($)(1)  

Fair Value 
of Awards 
($)(1)  
957,414   
45.95       
45.95       
502,601   
40.60        2,304,902   

(1)  The amounts reported in this column reflect the grant date fair value of equity awards calculated in accordance with 
ASC Topic 718. See Note 6 of the Notes to Consolidated Financial Statements included in our Annual Report on 
Form 10-K for the fiscal year ended December 31, 2018 filed with the SEC on March 18, 2019 for a discussion of 
the valuation assumptions for our stock-based compensation. 

- 52 - 

Proxy Statement  
  
  
    
    
  
      
  
      
  
    
 
    
 
      
  
      
  
  
  
    
    
  
      
  
      
  
    
 
    
 
      
  
      
  
  
  
    
  
    
      
  
  
  
    
  
  
  
    
    
    
  
  
  
  
  
 
 
2018 Outstanding Equity Awards at Fiscal Year-End Table 

The following table lists the outstanding equity incentive awards held by our Named Executive Officers as of December 31, 
2018. 

Number of 
Securities 
Underlying 
Unexercised 
Earned 
Options 
Exercisable     
14,375       

Number of 
Securities 
Underlying 
Unexercised 
Unearned 
Options 
Unexercisable   

Name 
Mr. Reinstein(9) ....    

Option  
Awards  

Stock 
Awards         

Market 
Value 
of Shares 
or Units 
of Stock 
that Have 
Not 
Vested ($)     

Date 
Awards Will 
be Fully 
Vested 

Number 
of 
Shares 
or 
Units of 
Stock 
that 
Have 
Not 

Vested      

Option 
Exercise 
Price ($)     

Option 
Expiration 
Date 

15,625  (1)      17.90      1/9/2024       

       10,418   (2) 
1/1/2019 
   478,708     
       9,333   (3)(10)    167,061     
1/1/2020 
       85,000   (4)(11)   4,029,000      12/15/2021 
       10,418   (5)(11)    478,707     
1/1/2022 

Ms. Gardiner .......    

4,002       

12,003  (6)      47.40     12/15/2024       

       5,469   (2) 
       3,840   (7) 
       5,469   (5) 

   251,301     
   182,016     
   251,301     

1/1/2019 
12/1/2021 
1/1/2022 

Mr. Richey ...........    

--       

--   

--       

--         

       56,771   (8) 

  2,304,903     

7/9/2022 

1  One-fourth  of  the  shares  underlying  each  of  these  stock  options  vest  on  the  first  anniversary  of  the  vesting 

commencement date of January 9, 2017 and 1/48th of the remaining shares vest each month thereafter. 

2  These PSU awards would have vested on January 1, 2019, subject to the achievement of each of the performance 
targets discussed herein. The actual number of shares that vested on January 1, 2019, represents 50% of the awarded 
shares based on the achievement (or failure to achieve) the performance targets. 

3  One-third of the RSU awards underlying this award vest on the first, second and third anniversary of the vesting 

4 

commencement date of January 1, 2017. 
15%, 15%, 25% and 45% of the shares underlying this award vest on the first, second, third and fourth anniversary 
of the vesting commencement date of December 15, 2017, respectively. 

5  One-fourth of the RSU awards underlying this award vest on the first, second, third and fourth anniversary of the 

vesting commencement date of January 1, 2018. 

6  One-fourth  of  the  shares  underlying  each  of  these  stock  options  vest  on  the  first  anniversary  of  the  vesting 

commencement date December 15, 2017, and 1/48th of the remaining shares vest each month thereafter. 

7  One-fourth of the RSU awards underlying this award vest on the first, second, third and fourth anniversary of the 

vesting commencement date of December 1, 2017. 

8  One-fourth of the RSU awards underlying this award vest on the first, second, third and fourth anniversary of the 

vesting commencement date of July 9, 2018. 

   9  Resigned effective January 4, 2019. 

10  Any unvested shares, with the exception of 4,666 shares, were forfeited upon Mr. Reinstein’s resignation effective 
January 4, 2019. 4,666 shares are contingent upon Mr. Reinstein’s fulfillment of the terms of a consulting agreement 
entered into following his resignation. 

   11  Shares forfeited upon Mr. Reinstein’s resignation effective January 4, 2019. 

- 53 - 

Proxy Statement  
  
  
      
    
  
      
        
        
    
  
  
    
      
  
        
  
      
         
  
      
        
  
      
         
  
      
        
  
      
         
  
      
        
  
      
         
  
      
        
  
      
         
  
      
        
        
    
    
      
      
  
        
  
      
         
  
      
        
  
      
         
  
      
        
  
      
         
  
      
        
  
      
         
  
      
        
        
    
    
      
    
    
    
      
  
      
         
  
      
        
  
  
  
  
  
  
  
  
  
  
  
  
 
 
2018 Options Exercised and Stock Vested Table 

The following table lists the stock options exercised by, and stock awards vested to, our Named Executive Officers in the 
fiscal year ended December 31, 2018. 

Option Awards 

Stock Awards 

Name 

Number of  
Shares  
Acquired on 
Exercise 

Value 
Realized 
on Exercise 
($) 

Number of  
Shares  
Acquired on  
Vesting 

Mr. Reinstein ...........................................................       
Ms. Gardiner ...........................................................       
Mr. Richey ...............................................................       

--         
--         
--         

--         
--         
--         

33,667         
3,317         
--         

Value  
Realized  
Upon 
Vesting ($)(1)    
1,094,348   
59,895   
--   

(1)  The amounts reported in this column represent the fair market value of the shares of our common stock on the vesting 

date of each Named Executive Officer’s outstanding RSU awards. 

Pension Benefits 

We  did  not  sponsor  any  defined  benefit  pension  or  other  actuarial  plan  for  our  executive  officers,  including  our  Named 
Executive Officers, during 2018. 

- 54 - 

Proxy Statement  
  
  
  
     
  
  
     
     
     
                                                   
  
  
  
  
  
 
 
Nonqualified Deferred Compensation 

We did not maintain any nonqualified defined contribution or other deferred compensation plans or arrangements for our 
executive officers, including our Named Executive Officers, during 2018. 

Employment Agreements 

Other than Change of Control and Severance Agreements discussed herein, we do not have employment agreements with 
any of our Named Executive Officers. 

Potential Payments Upon Termination or Change in Control 

Single Trigger: 

In 2017, after consulting with Compensia, the Compensation Committee recommended that we enter into revised Change of 
Control (“COC”) Agreements with each of our Named Executive Officers. These revised agreements provide that if a Named 
Executive  Officer’s  employment  with  the  Company  is  terminated  by  the  Company  without  “cause”  (as  defined  in  the 
applicable  COC  Agreement)  or  by  the  Named  Executive  Officer for  “good reason” (as  defined  in  the  agreement) not  in 
connection with a COC (either prior to three months before or after 12 months following a COC, as defined in the agreement) 
of the Company (commonly referred to as “single trigger”), the Named Executive Officer will receive, subject to signing a 
release of claims in favor of the Company, the following severance payment: 

Named Executive Officer 

Lump Sum Severance Payments 

Mr. Reinstein .............................................     100% of base salary; 100% of actual bonus paid in the prior fiscal year; and 

Ms. Gardiner .............................................     100% of base salary; 100% of actual bonus paid in the prior fiscal year; and 

12 months of COBRA reimbursement 

12 months of COBRA reimbursement 

Mr. Richey .................................................     100% of base salary; 100% of actual bonus paid in the prior fiscal year; and 

12 months of COBRA reimbursement 

- 55 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
 
 
Double Trigger  

These agreements also provide that if a Named Executive Officer’s employment with the Company is terminated by the 
Company without “cause” or by the Named Executive Officer for “good reason” and such termination occurs within the 
period beginning three months before, and ending 12 months following, a COC of the Company and in connection with a 
COC (commonly referred to as “double trigger”), the Named Executive Officer will receive, subject to signing a release of 
claims in favor of the Company: 

(I)  A severance payment based on the annual base salary as in effect immediately prior to such termination or, if greater, at 

the level in effect immediately prior to the COC, as follows: 

Named Executive Officer 

Lump Sum Severance Payments 

Mr. Reinstein ...................................     100% of base salary; 100% of actual bonus paid in the prior fiscal year; and 12 

Ms. Gardiner ...................................     100% of base salary; 100% of actual bonus paid in the prior fiscal year; and 12 

months of COBRA reimbursement 

Mr. Richey .......................................     100% of base salary; 100% of actual bonus paid in the prior fiscal year; and 12 

months of COBRA reimbursement 

months of COBRA reimbursement 

and 

(II) Automatic vesting in full of all outstanding and unvested equity awards that solely vest on a time basis held by each 
Named Executive Officer as of the date of the COC. If, however, such equity awards are to vest and/or the amount of 
the awards to vest is to be determined based on the achievement of performance criteria (e.g. PSU), then the equity 
awards are cancelled. 

The COC Agreements are for an initial term of three years, and will extend for an additional year unless the Company or the 
applicable  Named  Executive  Officer  provides  written  notice  at  least  60  days  prior  to  the  third  anniversary  of  the  COC 
Agreement. The COC Agreements of our Named Executive Officers expire as follows: 

Named Executive Officer 
Mr. Reinstein(1) .........................................................................................................    
Ms. Gardiner ............................................................................................................    
Mr. Richey ................................................................................................................    

COC Expiration Date 
N/A 
December 1, 2020 
July 9, 2021 

(1)  Mr. Reinstein resigned all positions with the Company on January 4, 2019 and entered into a Separation Agreement 
and Release at that time which supersedes and replaces all agreements with the Company related to his employment 
with and separation from the Company. 

For purposes of these agreements, “cause” means a Named Executive Officer’s termination of employment only upon: 

(i)  His or her willful failure to substantially perform his or her duties (subject to notice and a reasonable period to cure), 
other  than  a  failure  resulting  from  his  or  her  complete  or  partial  incapacity  due  to  physical  or  mental  illness  or 
impairment; 

(ii)  His or her willful act which constitutes gross misconduct and which is injurious to the Company; 

(iii) His or her willful breach of a material provision of the agreement (subject to notice and reasonable period to cure); 

or 

(iv) His or her knowing, material and willful violation of a federal or state law or regulation applicable to the business of 

the Company. 

- 56 - 

Proxy Statement  
  
  
  
  
  
  
  
  
     
  
  
  
  
  
  
    
    
    
                                                   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
For purposes of these agreements, “good reason” means a Named Executive Officer’s termination of employment within 90 
days following the expiration of any cure period following the occurrence of one or more of the following, without his or her 
consent: 

(i)  a material reduction in his or her authority, duties, or responsibilities relative to duties, position or responsibilities in 

effect immediately prior to such reduction; 

(ii)  a material reduction in his or her cash compensation as in effect immediately prior to such reduction; or 

(iii) a material change in the geographic location at which he or she must perform services (in other words, the relocation 
of the Named Executive Officer to a facility that is more than 50 miles from his or her then-current location). 

The following table lists our current Named Executive Officers and the estimated payments and benefits that each of them 
would have received had their employment with the Company been terminated without “cause” or had they resigned for 
“good reason” on April 23, 2019 not in connection with a change of control of the Company. 

Name 
Mr. Richey .....................................................................................................................      
Ms. Gardiner .................................................................................................................      

Estimated  
Total 
Value of  
Cash  
Payment ($)    

Estimated 
Total Value 
of Health  
Coverage 
Continuation 
($) 

883,750 (1)      
419,125   

16,520   
11,031   

(1)  Mr. Richey joined the Company on July 9, 2018 and was not eligible for a full year Management Bonus and did not 
receive an “actual bonus paid” as described in the Change of Control and Severance Agreement. Accordingly, this 
estimate is based on his eligible bonus opportunity, not his actual bonus paid in 2018. 

The following table lists our current Named Executive Officers and the estimated payments and benefits that each of them 
would have received had their employment with the Company been terminated without “cause” or had they resigned for 
“good reason” in connection with a change of control of the Company on April 23, 2019. 

Name 
Mr. Richey .........................................................................................     
Ms. Gardiner .....................................................................................     

Payment ($)      
883,750       
419,125       

Estimated  
Total Value  
of Cash  

Estimated  
Total Value of 
Health  
Coverage  
Continuation 
($) 

Value of  
Accelerated 
Equity ($)(1) 

16,520       
11,031       

942,966   
353,992   

(1)  We estimated the value of acceleration of any outstanding and unvested stock option and RSU awards held by each of 
our current Named Executive Officers based on a market price of $16.61 per share for Cutera common stock at close of 
the  market  on  April  23,  2019. Awards  that  vest  based  on  the  achievement  of  performance  criteria  (e.g.  PSUs)  are 
cancelled in accordance with the terms of our Amended and Restated 2004 Equity Incentive Plan. 

Severance payments upon termination or change in control would be payable to the recipient only if the Named Executive 
Officer signs and does not revoke a release of claims with the Company (in a form reasonably acceptable to the Company) 
and provided that such release of claims becomes effective no later than sixty (60) days following the termination date. In 
addition, the Named Executive Officer would need to have complied and agreed to comply with the terms of any confidential 
information agreement executed by Named Executive Officer in favor of the Company and the provisions of the severance 
agreements. 

- 57 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
   
  
    
  
                                              
  
   
 
 
Principal Executive Officer Pay Ratio Disclosure 

Pursuant to a mandate of the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) 
and  Item  402(u)  of  Regulation  S-K,  we  are  providing  disclosure  of  the  ratio  of  the  median  employee’s  annual  total 
compensation to the total annual compensation of the principal executive officer (“PEO”). The Company’s PEO for 2018 
was Mr. Reinstein. When identifying the median employee, the Board determined that there has been no change between 
2017  and  2018  in our  employee  population or  employee  compensation  arrangements  that  it  believes  would  significantly 
impact the pay ratio disclosure. 

Total Compensation (2) ..............................................................................  
PEO to Median Employee Pay Ratio .....................................................  

PEO 
($) 
1,169,587 

Median Employee(1) 
($) 
100,862 

11.6 : 1 

  (1)  Our median employee was determined using all employees as of December 31, 2017, exclusive of our Chief Executive 
Officer. At that time, we had two employees who were the median employee. Although one of the median employees is 
no longer employed with us, the other employee remains employed with us and has compensation that is substantially 
similar  to  the  original  median  employee  based  on  the  compensation  measure  used  to  select  the  original  median 
employee. Wages and salaries were annualized for those employees that were not employed for the full year of 2017. 
Base  salary  and  cash  bonus  or  sales  commission,  as  appropriate,  were  considered  when  determining  the  median 
employee. We elected not to include grant date fair value of equity awards in determining the median employee because 
we determined that equity was not granted widely enough throughout the organization, and could serve to artificially 
skew the analysis. All compensation not paid in US dollars was converted to US dollars using the historic exchange 
rate made available by the Federal Reserve System of the U.S. as of December 31 of the year in which the compensation 
was earned. All equity for our Chief Executive Officer was recorded at grant date fair value.  

  (2)  Total Compensation includes all components recorded in the Summary Compensation Table at page 51. 

- 58 - 

Proxy Statement  
  
  
  
  
  
 
 
COMPENSATION COMMITTEE REPORT  

The  Compensation  Committee  has  reviewed  and discussed  the  Compensation Discussion  and  Analysis  required  by Item 
402(b) of SEC Regulation S-K with management. Based on such review and discussion, the Compensation Committee has 
recommended  to  the  Board  of  Directors  that  the  Compensation  Discussion  and  Analysis  be  included  in  Cutera’s  proxy 
statement. 

The foregoing report is provided by the undersigned members of the Compensation Committee. 

Gregory A. Barrett, Chairperson 
David B. Apfelberg, M.D. 
J. Daniel Plants 

(1)  The material in this report is not deemed soliciting material or filed with the SEC and is not to be incorporated by 
reference in any filing of the Company under the Securities Act of 1933, as amended, or the Securities Exchange Act 
of 1934, as amended, whether made before or after the date of this Proxy Statement and irrespective of any general 
incorporation language in those filings. 

- 59 - 

Proxy Statement  
  
  
  
                                                 
  
  
  
 
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS  

We describe below transactions and series of similar transactions, since the beginning of our last fiscal year, to which we 
were a party or will be a party, in which: 

   ● 

the amounts involved exceeded or are expected to exceed $120,000; and 

●  any  of  our  directors,  nominees  for  director,  executive  officers  or  beneficial  holders  of  more  than  5%  of  our 
outstanding common stock, or any immediate family member of, or person sharing the household with, any of these 
individuals or entities (each, a related party), had or will have a direct or indirect material interest. 

Change of Control and Severance Agreements 

We have entered into change of control severance agreements with our Named Executive Officers. See “Named Executive 
Officers and Executive Compensation — Potential Payments Upon Termination or Change in Control.” 

We have entered into indemnification agreements with our directors and executive officers. The indemnification agreements 
and our certificate of incorporation and bylaws require us to indemnify our directors and executive officers to the fullest 
extent permitted by Delaware law. 

Policies and Procedures for Related Party Transactions 

Our Board has adopted a written policy that our executive officers, directors, nominees for election as a director, beneficial 
owners of more than 5% of any class of our common stock and any members of the immediate family of any of the foregoing 
persons are not permitted to enter into a related person transaction with us without the prior consent of our Audit Committee. 
Any request for us to enter into a transaction with an executive officer, director, nominee for election as a director, beneficial 
owner of more than 5% of any class of our common stock or any member of the immediate family of any of the foregoing 
persons in which the amount involved exceeds $120,000 and such person would have a direct or indirect interest must first 
be presented to our Audit Committee for review, consideration and approval. In approving or rejecting any such proposal, 
our Audit Committee is to consider the material facts of the transaction, including, but not limited to, whether the transaction 
is  on  terms  no  less  favorable  than  terms  generally  available  to  an  unaffiliated  third-party  under  the  same  or  similar 
circumstances and the extent of the related person’s interest in the transaction. We did not have a formal review and approval 
policy for related party transactions at the time of any of the transactions described above. However, all of the transactions 
described above were entered into after presentation, consideration and approval by our Board and/or our Audit Committee. 

- 60 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Fiscal Year 2018 Annual Report and SEC Filings 

OTHER MATTERS 

Our financial statements for our fiscal year ended December 31, 2018 are included in our Annual Report on Form 10-K, 
which we will make available to stockholders at the same time as this proxy statement. This proxy statement and our annual 
report are posted on our website and are available from the SEC at its website at www.sec.gov. A copy of our annual report 
may be obtained, without charge, by sending a written request to Cutera, Inc., Attention: Investor Relations, 3240 Bayshore 
Boulevard, Brisbane, California 94005. 

We are not aware of any other business to be presented at the meeting. As of the date of this proxy statement, no stockholder 
had advised us of the intent to present any business at the meeting. Accordingly, the only business that our Board intends to 
present at the meeting is as set forth in this proxy statement. 

If any other matter or matters are properly brought before the meeting, the proxies will use their discretion to vote on such 
matters in accordance with their best judgment. 

By order of the Board of Directors, 

/s/ Darren W. Alch                                 
Darren W. Alch 
Vice President, General Counsel & Corporate Secretary 
Brisbane, California 
April 30, 2019 

- 61 - 

Proxy Statement  
  
  
  
  
  
  
  
 
 
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF CUTERA, INC. 

2019 ANNUAL MEETING OF STOCKHOLDERS 

The undersigned stockholder of Cutera, Inc., a Delaware corporation, hereby acknowledges receipt of the Notice of Annual 
Meeting of Stockholders and Proxy Statement each dated May 5, 2019 and hereby appoints R. Jason Rickey (our Interim 
President and Chief Executive Officer) and J. Daniel Plants (our Director), each as proxy and attorney-in-fact, with full 
power  of  substitution,  on  behalf  and  in  the  name  of  the  undersigned  to  represent  the  undersigned  at  the  2019  Annual 
Meeting of Stockholders of Cutera, Inc. to be held on June 14, 2019 at 9:00 a.m., local time, at Cutera’s offices located at 
3240 Bayshore Blvd., Brisbane, California 94005-1021, and at any postponement or adjournment thereof, and to vote all 
shares of common stock which the undersigned would be entitled to vote if then and there personally present, on the matters 
set forth below: 

SEE REVERSE SIDE 

FOLD AND DETACH HERE 

- 62 - 

Proxy Statement  
  
  
  
  
  
  
  
 
 
The Board of Directors of Cutera, Inc. recommends a vote FOR the following proposals: 

Please mark your votes as indicated: ☒ 

FOR  AGAINST  ABSTAIN 

☐ 

☐ 

☐ 

2. Ratification of BDO USA, 
LLP as the Independent 
Registered Public Accounting 
Firm for the fiscal year ending 
December 31, 2019. 

1. Election of Directors: 

FOR  WITHHOLD   

David B. Apfelberg, MD 

Gregory A. Barrett 

Timothy J. O'Shea 

J. Daniel Plants 

Joseph E. Whitters 

Katherine S. Zanotti 

☐ 

☐ 

☐ 

☐ 

☐ 

☐ 

☐ 

☐ 

☐ 

☐ 

☐ 

☐ 

   3. Non-binding advisory vote 
   on the compensation of Named 
   Executive Officers. 

FOR  AGAINST  ABSTAIN 

☐ 

☐ 

☐ 

FOR  AGAINST  ABSTAIN 

☐ 

☐ 

☐ 

   4. Approval of the amendment 
   and restatement of the 
   Amended and Restated 2004 
   Equity Incentive Plan as the 
   2019 Equity Incentive Plan. 

THIS PROXY WILL BE VOTED AS DIRECTED OR, IF NO CONTRARY DIRECTION IS INDICATED, WILL 
BE  VOTED  AS  FOLLOWS:  (1)  FOR  THE  ELECTION  OF  THE  NOMINATED  DIRECTORS;  (2)  FOR  THE 
RATIFICATION  OF  THE  APPOINTMENT  OF  BDO  USA,  LLP  AS  OUR  INDEPENDENT  REGISTERED 
PUBLIC  ACCOUNTING  FIRM  FOR THE  FISCAL  YEAR  ENDING  DECEMBER  31,  2019;  (3) FOR  THE 
APPROVAL  BY  NON-BINDING  ADVISORY  VOTE  ON  THE  COMPENSATION  OF  NAMED  EXECUTIVE 
OFFICERS;  (4)  FOR  THE  APPROVAL  OF  THE  AMENDMENT  AND  RESTATEMENT  OF  THE  AMENDED 
AND RESTATED  2004  EQUITY  INCENTIVE PLAN AS THE 2019  EQUITY  INCENTIVE  PLAN; AND  (5) AS 
THE  PROXY  HOLDERS  DEEM  ADVISABLE  ON  SUCH  OTHER  MATTERS  AS  MAY  BE  BROUGHT 
PROPERLY BEFORE THE ANNUAL MEETING. 

PLEASE SIGN EXACTLY AS YOUR NAME APPEARS HEREON. IF THE STOCK IS REGISTERED IN THE NAME 
OF  TWO  OR  MORE  PERSONS,  EACH  SHOULD  SIGN. EXECUTORS,  ADMINISTRATORS,  TRUSTEES, 
GUARDIANS  AND  ATTORNEYS-IN-FACT  SHOULD  ADD  THEIR  TITLES. IF  SIGNER  IS  A  CORPORATION, 
PLEASE  GIVE  FULL  CORPORATE  NAME  AND  HAVE  A  DULY  AUTHORIZED  OFFICER  SIGN,  STATING 
TITLE. IF SIGNER IS A PARTNERSHIP, PLEASE SIGN IN PARTNERSHIP NAME BY AUTHORIZED PERSON. 

PLEASE SIGN, DATE AND PROMPTLY RETURN THIS PROXY IN THE ENCLOSED RETURN ENVELOPE, WHICH 
IS POSTAGE PREPAID IF MAILED IN THE UNITED STATES.   

SIGNATURE(S)   

SIGNATURE(S)   

DATE:   

NOTE: This Proxy should be marked, signed by the stockholder(s) exactly as his or her name appears hereon, and returned 
promptly in the enclosed envelope. Persons signing in fiduciary capacity should so indicate. If shares are held by joint 
tenants or as community property, both should sign. 

- 63 - 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
   
CUTERA, INC. 

2019 EQUITY INCENTIVE PLAN 

APPENDIX - A 

The Cutera, Inc. 2004 Equity Incentive Plan, as amended and restated on April 13, 2017, is hereby amended and 
restated as the Cutera, Inc. 2019 Equity Incentive Plan, effective as of [●], 2019, subject to stockholder approval on [●], 
2019. 

1.             Purposes of the Plan. The purposes of this Plan are: 

● 

● 

● 

to attract and retain the best available personnel for positions of substantial responsibility, 

to provide additional incentive to Employees, Directors and Consultants, and 

to promote the success of the Company's business. 

The  Plan  permits  the  grant  of  Incentive  Stock  Options,  Nonstatutory  Stock  Options,  Restricted  Stock, 
Restricted Stock Units, Stock Appreciation Rights, Performance Units, Performance Shares and other stock or cash awards 
as the Administrator may determine. 

2.             Definitions. As used herein, the following definitions will apply: 

accordance with Section 4 of the Plan. 

(a)     “Administrator”  means  the  Board  or  any  of  its  Committees  as  will  be  administering  the  Plan,  in 

automatically will be deemed to be exercised at the same time that the related Option is exercised. 

(b)     “Affiliated  SAR”  means  an  SAR  that  is  granted  in  connection  with  a  related  Option,  and  which 

(c)     “Applicable  Laws”  means  the requirements  relating  to  the  administration of  equity-based  awards 
under U.S. state corporate laws, U.S. federal and state securities laws, the Code, any stock exchange or quotation system on 
which the Common Stock is listed or quoted and the applicable laws of any foreign country or jurisdiction where Awards 
are, or will be, granted under the Plan. 

(d)     “Award” means, individually or collectively, a grant under the Plan of Options, SARs, Restricted 
Stock, Restricted Stock Units, Performance Units, Performance Shares and other stock or cash awards as the Administrator 
may determine. 

(e)     “Award Agreement” means the written or electronic agreement setting forth the terms and provisions 
applicable to each Award granted under the Plan. The Award Agreement is subject to the terms and conditions of the Plan. 

(f)     “Board” means the Board of Directors of the Company. 

(g)     “Change in Control” means the occurrence of any of the following events: 

(i)     Any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange Act) 
becomes the “beneficial owner” (as defined in Rule 13d-3 of the Exchange Act), directly or indirectly, of securities of the 
Company representing fifty percent (50%) or more of the total voting power represented by the Company’s then outstanding 
voting securities; or 

of the Company’s assets; 

(ii)     The consummation of the sale or disposition by the Company of all or substantially all 

1 

Proxy Statement  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
(iii)     A change in the composition of the Board occurring within a two-year period, as a 
result of which less than a majority of the directors are Incumbent Directors. “Incumbent Directors” means directors who 
either (A) are Directors as of the effective date of the Plan, or (B) are elected, or nominated for election, to the Board with 
the affirmative votes of at least a majority of the Incumbent Directors at the time of such election or nomination (but will not 
include an individual whose election or nomination is in connection with an actual or threatened proxy contest relating to the 
election of directors to the Company); or 

(iv)     The  consummation  of  a  merger  or  consolidation  of  the  Company  with  any  other 
corporation, other than a merger or consolidation which would result in the voting securities of the Company outstanding 
immediately  prior  thereto  continuing  to  represent  (either  by  remaining  outstanding  or  by  being  converted  into  voting 
securities of the surviving entity or its parent) at least fifty percent (50%) of the total voting power represented by the voting 
securities of the Company or such surviving entity or its parent outstanding immediately after such merger or consolidation. 

Code herein will be a reference to any successor or amended section of the Code. 

(h)     “Code” means the Internal Revenue Code of 1986, as amended. Any reference to a section of the 

appointed by the Board in accordance with Section 4 hereof. 

(i)     “Committee”  means  a  committee  of  Directors  or  of  other  individuals  satisfying  Applicable  Laws 

(j)     “Common Stock” means the common stock of the Company. 

(k)     “Company” means Cutera, Inc., a Delaware corporation, or any successor thereto. 

Subsidiary to render services to such entity. 

(l)     “Consultant”  means  any  person,  including  an  advisor,  engaged  by  the  Company  or  a  Parent  or 

discretion, for the calculation of a Performance Goal. 

(m)     “Determination  Date”  means  the  latest  possible  date  established  by  the  Administrator,  in  its 

(n)     “Director” means a member of the Board. 

(o)     “Disability”  means  total  and  permanent  disability  as  defined  in  Section 22(e)(3)  of  the  Code, 
provided that in the case of Awards other than Incentive Stock Options, the Administrator in its discretion may determine 
whether a permanent and total disability exists in accordance with uniform and non-discriminatory standards adopted by the 
Administrator from time to time. 

(p)     “Employee” means any person, including Officers and Directors, employed by the Company or any 
Parent or Subsidiary of the Company. Neither service as a Director nor payment of a director's fee by the Company will be 
sufficient to constitute “employment” by the Company. 

(q)     “Exchange Act” means the Securities Exchange Act of 1934, as amended. 

(r)     “Exchange  Program”  means  a  program  under  which  (i)  outstanding  Awards  are  surrendered  or 
cancelled in exchange for Awards of the same type (which may have lower exercise prices and different terms), Awards of 
a different type, and/or cash, (ii) Participants would have the opportunity to transfer any outstanding Awards to a financial 
institution or other person or entity selected by the Administrator, and/or (iii) the exercise price of an outstanding Award is 
reduced. The Administrator will determine the terms and conditions of any Exchange Program in its sole discretion. 

(s)     “Fair Market Value” means, as of any date, the value of Common Stock determined as follows: 

(i)     If the Common Stock is listed on any established stock exchange or a national market 
system, including without limitation the Nasdaq Global Market, the Nasdaq Global Select Market or the Nasdaq Capital 
Market, its Fair Market Value will be the closing sales price for such stock (or the closing bid, if no sales were reported) as 
quoted on such exchange or system on the day of determination, as reported in The Wall Street Journal or such other source 
as the Administrator deems reliable; 

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(ii)     If the Common Stock is regularly quoted by a recognized securities dealer but selling 
prices are not reported, the Fair Market Value of a Share of Common Stock will be the mean between the high bid and low 
asked prices for the Common Stock on the day of determination, as reported in The Wall Street Journal or such other source 
as the Administrator deems reliable; 

will be determined in good faith by the Administrator. 

(iii)     In the absence of an established market for the Common Stock, the Fair Market Value 

(t)     “Fiscal Year” means the fiscal year of the Company. 

(u)     “Freestanding SAR” means a SAR that is granted independently of any Option. 

the meaning of Section 422 of the Code and the regulations promulgated thereunder. 

(v)     “Incentive Stock Option” means an Option intended to qualify as an incentive stock option within 

(w)     “Inside Director” means a Director who is an Employee. 

to qualify as an Incentive Stock Option. 

(x)     “Nonstatutory Stock Option” means an Option that by its terms does not qualify or is not intended 

Exchange Act and the rules and regulations promulgated thereunder. 

(y)     “Officer” means a person who is an officer of the Company within the meaning of Section 16 of the 

(z)     “Option” means a stock option granted pursuant to the Plan. 

(aa)     “Outside Director” means a Director who is not an Employee. 

Section 424(e) of the Code. 

(bb)     “Parent”  means  a  “parent  corporation,”  whether  now  or  hereafter  existing,  as  defined  in 

(cc)     “Participant” means the holder of an outstanding Award. 

(dd)     “Performance Goals” will have the meaning set forth in Section 12 of the Plan. 

Administrator in its sole discretion. 

(ee)     “Performance  Period”  means  any  Fiscal  Year  or  such  other  period  as  determined  by  the 

(ff)     “Performance Share” means an Award denominated in Shares which may be earned in whole or in 
part upon attainment of Performance Goals or other vesting criteria as the Administrator may determine pursuant to Section 
10. 

(gg)     “Performance Unit” means an Award which may be earned in whole or in part upon attainment of 
Performance Goals or other vesting criteria as the Administrator may determine and which may be settled for cash, Shares 
or other securities or a combination of the foregoing pursuant to Section 10. 

(hh)     “Period of Restriction” means the period during which the transfer of Shares of Restricted Stock 
are subject to restrictions and therefore, the Shares are subject to a substantial risk of forfeiture. Such restrictions may be 
based on the passage of time, the achievement of target levels of performance, or the occurrence of other events as determined 
by the Administrator. 

(ii)       “Plan” means this 2019 Equity Incentive Plan. 

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of the Plan, or issued pursuant to the early exercise of an Option. 

(jj)       “Restricted Stock” means Shares issued pursuant to an Award of Restricted Stock under Section 7 

(kk)     “Restricted  Stock  Unit”  means  a  bookkeeping  entry  representing  an  amount  equal  to  the  Fair 
Market Value of one Share, granted pursuant to Section 8. Each Restricted Stock Unit represents an unfunded and unsecured 
obligation of the Company. 

when discretion is being exercised with respect to the Plan. 

(ll)     “Rule 16b-3” means Rule 16b-3 of the Exchange Act or any successor to Rule 16b-3, as in effect 

(mm)     “Section 16(b) “ means Section 16(b) of the Exchange Act. 

(nn)     “Service Provider” means an Employee, Director or Consultant. 

(oo)     “Share” means a share of the Common Stock, as adjusted in accordance with Section 17 of the Plan. 

Option, that pursuant to Section 9 is designated as a SAR. 

(pp)     “Stock Appreciation Right” or “SAR” means an Award, granted alone or in connection with an 

Section 424(f) of the Code. 

(qq)     “Subsidiary” means a “subsidiary corporation”, whether now or hereafter existing, as defined in 

(rr)     “Tandem SAR” means a SAR that is granted in connection with a related Option, the exercise of 
which will require forfeiture of the right to purchase an equal number of Shares under the related Option (and when a Share 
is purchased under the Option, the SAR will be canceled to the same extent). 

(ss)     “Unvested Awards” will mean Options or Restricted Stock that (i) were granted to an individual in 
connection  with  such  individual’s  position  as  an  Employee  and  (ii)  are  still  subject  to  vesting  or  lapsing  of  Company 
repurchase rights or similar restrictions. 

3.             Stock Subject to the Plan. 

(a)     Stock Subject to the Plan. Subject to the provisions of Section 17 of the Plan, as of April 23, 2019, 
the maximum aggregate number of shares of common stock that may be awarded and sold under the Plan was 11,101,192, 
of which 1,696,603 shares remained available for future awards. 

(b)     Full Value Awards. Any Shares subject to Awards granted prior to April 23, 2019 with an exercise 
price less than Fair Market Value on the date of grant of such Awards will be counted against the numerical limits of this 
Section 3 as 2.12 Shares for every one Share subject thereto. Further, if Shares acquired pursuant to any such Award are 
forfeited or repurchased by the Company and would otherwise return to the Plan pursuant to Section 3(c), 2.12 times the 
number  of  Shares  so  forfeited  or  repurchased  will  return  to  the  Plan  and  will  again  become  available  for  issuance.  This 
Section 3(b) shall not apply to Awards granted on or after April 23, 2019. 

(c)     Lapsed Awards. If an Award expires or becomes unexercisable without having been exercised in 
full, or, with respect to Restricted Stock, Restricted Stock Units, Performance Shares or Performance Units, is forfeited to or 
repurchased by the Company, the unpurchased Shares (or for Awards other than Options and Stock Appreciation Rights, the 
forfeited or repurchased Shares) which were subject thereto will become available for future grant or sale under the Plan 
(unless the Plan has terminated). Upon exercise of a Stock Appreciation Right settled in Shares, the gross number of Shares 
covered by the portion of the Award so exercised will cease to be available under the Plan. If the exercise price of an Option 
is paid by tender to the Company, or attestation to the ownership, of Shares owned by the Participant, the number of Shares 
available for issuance under the Plan will be reduced by the gross number of Shares for which the Option is exercised. Shares 
that have actually been issued under the Plan under any Award will not be returned to the Plan and will not become available 
for future distribution under the Plan; provided, however, that if unvested Shares of Restricted Stock, Restricted Stock Units, 
Performance Shares or Performance Units are repurchased by the Company or are forfeited to the Company, such Shares 
will become available for future grant under the Plan. Shares used to pay the tax and/or exercise price of an Award will not 
become available for future grant or sale under the Plan. To the extent an Award under the Plan is paid out in cash rather 
than  Shares,  such  cash  payment  will  not  result  in  reducing  the  number  of  Shares  available  for  issuance  under  the  Plan. 
Notwithstanding the foregoing provisions of this Section 3(c), subject to adjustment provided in Section 17, the maximum 
number of Shares that may be issued upon the exercise of Incentive Stock Options will equal the aggregate Share number 

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stated in Section 3(a), plus, to the extent allowable under Section 422 of the Code, any Shares that become available for 
issuance under the Plan under this Section 3(c). 

such number of Shares as will be sufficient to satisfy the requirements of the Plan. 

(d)     Share Reserve. The Company, during the term of this Plan, will at all times reserve and keep available 

4.             Administration of the Plan. 

(a)     Procedure. 

of Service Providers may administer the Plan. 

(i)     Multiple Administrative Bodies. Different Committees with respect to different groups 

(ii)     Rule 16b-3. To the extent desirable to qualify transactions hereunder as exempt under 
Rule 16b-3, the transactions contemplated hereunder will be structured to satisfy the requirements for exemption under Rule 
16b-3. 

(A) the Board or (B) a Committee, which committee will be constituted to satisfy Applicable Laws. 

(iii)     Other Administration. Other than as provided above, the Plan will be administered by 

(b)     Powers of the Administrator. Subject to the provisions of the Plan, and in the case of a Committee, 
subject to the specific duties delegated by the Board to such Committee, the Administrator will have the authority, in its 
discretion: 

(i)     to determine the Fair Market Value; 

(ii)     to select the Service Providers to whom Awards may be granted hereunder; 

(iii)     to determine the number of Shares to be covered by each Award granted hereunder; 

(iv)     to approve forms of agreement for use under the Plan;  

(v)     with the approval of the Company’s stockholders, to institute an Exchange Program; 

(vi)     to determine the terms and conditions, not inconsistent with the terms of the Plan, of 
any Award granted hereunder. Such terms and conditions include, but are not limited to, the exercise price, the time or times 
when  Awards  may  be  exercised  (which  may  be  based  on  performance  criteria),  any  vesting  acceleration  or  waiver  of 
forfeiture restrictions, and any restriction or limitation regarding any Award or the Shares relating thereto, based in each case 
on such factors as the Administrator will determine; 

Plan; 

(vii)     to construe and interpret the terms of the Plan and Awards granted pursuant to the 

rules and regulations relating to sub-plans established for the purpose of satisfying applicable foreign laws; 

(viii)     to prescribe, amend and rescind rules and regulations relating to the Plan, including 

(ix)     to modify or amend each Award (subject to Section 22(c) of the Plan), including the 
discretionary authority to extend the post-termination exercisability period of Awards longer than is otherwise provided for 
in the Plan; 

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(x)     to  allow  Participants  to  satisfy  withholding  tax  obligations  by  electing  to  have  the 
Company withhold from the Shares to be issued upon exercise of an Award that number of Shares having a Fair Market 
Value equal to the minimum amount required to be withheld (the Fair Market Value of the Shares to be withheld will be 
determined on the date that the amount of tax to be withheld is to be determined and all elections by a Participant to have 
Shares  withheld  for  this  purpose  will  be  made  in  such  form  and  under  such  conditions  as  the  Administrator  may  deem 
necessary or advisable); 

to effect the grant of an Award previously granted by the Administrator; 

(xi)     to authorize any person to execute on behalf of the Company any instrument required 

(xii)     to allow a Participant to defer the receipt of the payment of cash or the delivery of 
Shares that would otherwise be due to such Participant under an Award pursuant to such procedures as the Administrator 
may determine; and 

the Plan. 

(xiii)     to make all other determinations deemed necessary or advisable for administering 

will be final and binding on all Participants and any other holders of Awards. 

(c)     Effect of Administrator's Decision. The Administrator's decisions, determinations and interpretations 

5.              Eligibility.  Nonstatutory  Stock  Options,  Restricted  Stock,  Restricted  Stock  Units,  Stock  Appreciation 
Rights, Performance Units, Performance Shares, and such other cash or stock awards as the Administrator determines may 
be granted to Service Providers. Incentive Stock Options may be granted only to Employees. 

6.             Stock Options. 

(a)     Limitations. 

(i)     Each Option will be designated in the Award Agreement as either an Incentive Stock 
Option or a Nonstatutory Stock Option. However, notwithstanding such designation, to the extent that the aggregate Fair 
Market Value of the Shares with respect to which Incentive Stock Options are exercisable for the first time by the Participant 
during  any  calendar  year  (under  all plans  of  the  Company  and  any  Parent  or  Subsidiary)  exceeds  $100,000  (U.S.),  such 
Options will be treated as Nonstatutory Stock Options. For purposes of this Section 6(a), Incentive Stock Options will be 
taken into account in the order in which they were granted. The Fair Market Value of the Shares will be determined as of the 
time the Option with respect to such Shares is granted. 

(ii)     The following limitations will apply to grants of Options: 

(1)     No Service Provider will be granted, in any Fiscal Year, Options to purchase more 

than 1,000,000 Shares. 

(2)     In connection with his or her initial service, a Service Provider may be granted 
Options to purchase up to an additional 1,000,000 Shares, which will not count against the limit set forth in Section 6(a)(ii)(1) 
above. 

change in the Company’s capitalization as described in Section 17. 

(3)     The foregoing limitations will be adjusted proportionately in connection with any 

(4)     If an Option is cancelled in the same Fiscal Year in which it was granted (other 
than in connection with a transaction described in Section 17), the cancelled Option will be counted against the limits set 
forth in subsections (1) and (2) above. 

(b)     Term of Option. The term of each Option will be stated in the Award Agreement, but in no event 
will the term be greater than seven (7) years from the date of grant. In the case of an Incentive Stock Option, the term will 
be seven (7) years from the date of grant or such shorter term as may be provided in the Award Agreement. Moreover, in the 
case of an Incentive Stock Option granted to a Participant who, at the time the Incentive Stock Option is granted, owns stock 
representing more than ten percent (10%) of the total combined voting power of all classes of stock of the Company or any 
Parent or Subsidiary, the term of the Incentive Stock Option will be five (5) years from the date of grant or such shorter term 
as may be provided in the Award Agreement. 

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(c)     Option Exercise Price and Consideration. 

exercise of an Option will be determined by the Administrator, subject to the following: 

(i)     Exercise  Price.  The  per  share  exercise  price  for  the  Shares  to  be  issued  pursuant  to 

(1)     In the case of an Incentive Stock Option 

a)     granted  to  an  Employee  who,  at  the  time  the  Incentive  Stock  Option  is 
granted, owns stock representing more than ten percent (10%) of the voting power of all classes of stock of the Company or 
any Parent or Subsidiary, the per Share exercise price will be no less than 110% of the Fair Market Value per Share on the 
date of grant.  

b)     granted to any Employee other than an Employee described in paragraph 
(A) immediately above, the per Share exercise price will be no less than 100% of the Fair Market Value per Share on the 
date of grant. 

c)     Notwithstanding the foregoing, Incentive Stock Options may be granted 
with a per Share exercise price of less than 100% of the Fair Market Value per Share on the date of grant pursuant to a 
transaction described in, and in a manner consistent with, Section 424(a) of the Code. 

(2)     In the case of a Nonstatutory Stock Option, the per Share exercise price will be 
determined by the Administrator, but the per Share exercise price will be no less than 100% of Fair Market Value per Share 
on the date of grant. Notwithstanding the foregoing, Nonstatutory Stock Options may be grated with a per Share exercise 
price of less than 100% of the Fair Market Value per Share on the date of grant pursuant to a transaction described in, and in 
a manner consistent with, Section 424(a) of the Code. 

(3)     Waiting Period and Exercise Dates. At the time an Option is granted, the Administrator 
will fix the period within which the Option may be exercised and will determine any conditions that must be satisfied before 
the Option may be exercised. 

(4)     Form  of  Consideration.  The  Administrator  will  determine  the  acceptable  form(s)  of 
consideration  for  exercising  an  Option,  including  the  method  of  payment.  In  the  case  of  an  Incentive  Stock  Option,  the 
Administrator  will  determine  the  acceptable  form  of  consideration  at  the  time  of  grant.  Such  consideration  may  consist 
entirely of: (1) cash; (2) check; (3) promissory note; (4) other Shares, provided that such Shares have a Fair Market Value 
on the date of surrender equal to the aggregate exercise price of the Shares as to which said Option will be exercised and 
provided that accepting such Shares, in the sole discretion of the Administrator, shall not result in any adverse accounting 
consequences to the Company; (5) consideration received by the Company under a cashless exercise program implemented 
by the Company in connection with the Plan; (6) a reduction in the amount of any Company liability to the Participant, 
including  any  liability  attributable  to  the  Participant's  participation  in  any  Company-sponsored  deferred  compensation 
program  or  arrangement;  (7)  such  other  consideration  and  method  of  payment  for  the  issuance  of  Shares  to  the  extent 
permitted by Applicable Laws; or (8) any combination of the foregoing methods of payment. 

(d)     Exercise of Option. 

(i)     Procedure for Exercise; Rights as a Stockholder. Any Option granted hereunder will be 
exercisable according to the terms of the Plan and at such times and under such conditions as determined by the Administrator 
and set forth in the Award Agreement. An Option may not be exercised for a fraction of a Share. 

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An  Option  will  be  deemed  exercised  when  the  Company  receives:  (i) written  or  electronic 
notice of exercise (in accordance with the Award Agreement) from the person entitled to exercise the Option, and (ii) full 
payment for the Shares with respect to which the Option is exercised. Full payment may consist of any consideration and 
method of payment authorized by the Administrator and permitted by the Award Agreement and the Plan. Shares issued 
upon exercise of an Option will be issued in the name of the Participant or, if requested by the Participant, in the name of the 
Participant and his or her spouse. Until the Shares are issued (as evidenced by the appropriate entry on the books of the 
Company or of a duly authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as 
a stockholder will exist with respect to the Shares, notwithstanding the exercise of the Option. The Company will issue (or 
cause to be issued) such Shares promptly after the Option is exercised. No adjustment will be made for a dividend or other 
right for which the record date is prior to the date the Shares are issued, except as provided in Section 17 of the Plan. 

both for purposes of the Plan and for sale under the Option, by the number of Shares as to which the Option is exercised. 

Exercising an Option in any manner will decrease the number of Shares thereafter available, 

(ii)     Termination  of  Relationship  as  a  Service  Provider.  If  a  Participant  ceases  to  be  a 
Service  Provider,  other  than  upon  the  Participant’s  termination  as  the  result  of  the  Participant’s  death  or  Disability,  the 
Participant may exercise his or her Option within such period of time as is specified in the Award Agreement to the extent 
that the Option is vested on the date of termination (but in no event later than the expiration of the term of such Option as set 
forth  in  the  Award  Agreement).  In  the  absence  of  a  specified  time  in  the  Award  Agreement,  the  Option  will  remain 
exercisable for three (3) months following the Participant's termination. Unless otherwise provided by the Administrator, if 
on the date of termination the Participant is not vested as to his or her entire Option, the Shares covered by the unvested 
portion of the Option will revert to the Plan. If after termination the Participant does not exercise his or her Option within 
the time specified by the Administrator, the Option will terminate, and the Shares covered by such Option will revert to the 
Plan. 

(iii)     Disability of Participant. If a Participant ceases to be a Service Provider as a result of 
the Participant's Disability, the Participant may exercise his or her Option within such period of time as is specified in the 
Award Agreement to the extent the Option is vested on the date of termination (but in no event later than the expiration of 
the term of such Option as set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, 
the Option will remain exercisable for twelve (12) months following the Participant's termination. Unless otherwise provided 
by the Administrator, if on the date of termination the Participant is not vested as to his or her entire Option, the Shares 
covered by the unvested portion of the Option will revert to the Plan. If after termination the Participant does not exercise 
his or her Option within the time specified herein, the Option will terminate, and the Shares covered by such Option will 
revert to the Plan. 

(iv)     Death of Participant. If a Participant dies while a Service Provider, the Option may be 
exercised following the Participant's death within such period of time as is specified in the Award Agreement to the extent 
that the Option is vested on the date of death (but in no event may the option be exercised later than the expiration of the 
term  of  such  Option  as  set  forth  in  the  Award  Agreement),  by  the  Participant's  designated  beneficiary,  provided  such 
beneficiary has been designated prior to Participant's death in a form acceptable to the Administrator. If no such beneficiary 
has been designated by the Participant, then such Option may be exercised by the personal representative of the Participant's 
estate or by the person(s) to whom the Option is transferred pursuant to the Participant's will or in accordance with the laws 
of descent and distribution. In the absence of a specified time in the Award Agreement, the Option will remain exercisable 
for twelve (12) months following Participant's death. Unless otherwise provided by the Administrator, if at the time of death 
Participant  is  not  vested  as  to  his  or  her  entire  Option,  the  Shares  covered  by  the  unvested  portion  of  the  Option  will 
immediately revert to the Plan. If the Option is not so exercised within the time specified herein, the Option will terminate, 
and the Shares covered by such Option will revert to the Plan. 

7.             Restricted Stock. 

(a)     Grant of Restricted Stock. Subject to the terms and provisions of the Plan, the Administrator, at any 
time and from time to time, may grant Shares of Restricted Stock to Service Providers in such amounts as the Administrator, 
in its sole discretion, will determine. 

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(b)     Restricted  Stock  Agreement.  Each  Award  of  Restricted  Stock  will  be  evidenced  by  an  Award 
Agreement that will specify the Period of Restriction, the number of Shares granted, and such other terms and conditions as 
the Administrator, in its sole discretion, will determine. Notwithstanding the foregoing sentence, during any Fiscal Year no 
Participant  will  receive  more  than  an  aggregate  of  300,000  Shares  of  Restricted  Stock.  Notwithstanding  the  foregoing 
limitation, in connection with his or her initial service as an Employee, an Employee may be granted an aggregate of up to 
an additional 300,000 Shares of Restricted Stock. Unless the Administrator determines otherwise, Shares of Restricted Stock 
will be held by the Company as escrow agent until the restrictions on such Shares have lapsed. 

transferred, pledged, assigned, or otherwise alienated or hypothecated until the end of the applicable Period of Restriction. 

(c)     Transferability. Except as provided in this Section 7, Shares of Restricted Stock may not be sold, 

Shares of Restricted Stock as it may deem advisable or appropriate. 

(d)     Other Restrictions. The Administrator, in its sole discretion, may impose such other restrictions on 

(e)     Removal of Restrictions. Except as otherwise provided in this Section 7, Shares of Restricted Stock 
covered by each Restricted Stock grant made under the Plan will be released from escrow as soon as practicable after the last 
day of the Period of Restriction. The Administrator, in its discretion, may accelerate the time at which any restrictions will 
lapse or be removed. 

(f)     Voting Rights. During the Period of Restriction, Service Providers holding Shares of Restricted Stock 
granted hereunder may exercise full voting rights with respect to those Shares, unless the Administrator determines otherwise. 

(g)     Dividends  and  Other  Distributions.  During  the  Period  of  Restriction,  Service  Providers  holding 
Shares of Restricted Stock will not be entitled to receive dividends or other distributions paid with respect to such Shares. 
Following  the  lapse  of  the  Period  of  Restriction,  Service  Providers  will  be  entitled  to  receive  all  dividends  or  other 
distributions paid with respect to such Shares that accrue after the lapse of the Period of Restrictions. If any such dividends 
or distributions are paid in Shares, the Shares will be subject to the same restrictions on transferability as the Shares with 
respect to which they were paid. 

(h)     Return of Restricted Stock to Company. On the date set forth in the Award Agreement, the Restricted 
Stock for which restrictions have not lapsed will revert to the Company and again will become available for grant under the 
Plan. 

achievement of Performance Goals. The Performance Goals will be set by the Administrator. 

(i)     Performance Restrictions. The Administrator, in its discretion, may set restrictions based upon the 

8.             Restricted Stock Units. 

(a)     Grant. Restricted Stock Units may be granted at any time and from time to time as determined by the 
Administrator. Each Restricted Stock Unit grant will be evidenced by an Award Agreement that will specify such other terms 
and conditions as the Administrator, in its sole discretion, will determine, including all terms, conditions, and restrictions 
related to the grant, the number of Restricted Stock Units and the form of payout, which, subject to Section 8(d), may be left 
to the discretion of the Administrator. Notwithstanding anything to the contrary in this subsection (a), during any Fiscal Year 
of the Company, no Participant will receive more than an aggregate of 300,000 Restricted Stock Units. Notwithstanding the 
limitation in the previous sentence, in connection with his or her initial service as an Employee, an Employee may be granted 
an aggregate of up to an additional 300,000 Restricted Stock Units. 

(b)     Vesting Criteria and Other Terms. The Administrator will set vesting criteria in its discretion, which, 
depending on the extent to which the criteria are met, will determine the number of Restricted Stock Units that will be paid 
out to the Participant. After the grant of Restricted Stock Units, the Administrator, in its sole discretion, may reduce or waive 
any  restrictions  for  such  Restricted  Stock  Units.  Each  Award  of  Restricted  Stock  Units  will  be  evidenced  by  an  Award 
Agreement that will specify the vesting criteria, and such other terms and conditions as the Administrator, in its sole discretion 
will  determine.  The  Administrator,  in  its  discretion,  may  accelerate  the  time  at  which  any  restrictions  will  lapse  or  be 
removed. 

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entitled to receive a payout as specified in the Award Agreement. 

(c)     Earning Restricted Stock Units. Upon meeting the applicable vesting criteria, the Participant will be 

(d)     Form and Timing of Payment. Payment of earned Restricted Stock Units will be made as soon as 
practicable after the date(s) set forth in the Award Agreement. The Administrator, in its sole discretion, may pay earned 
Restricted Stock Units in cash, Shares, or a combination thereof. Shares represented by Restricted Stock Units that are fully 
paid in cash again will be available for grant under the Plan. 

be forfeited to the Company. 

(e)     Cancellation. On the date set forth in the Award Agreement, all unearned Restricted Stock Units will 

achievement of Performance Goals. The Performance Goals will be set by the Administrator. 

(f)     Performance Restrictions. The Administrator, in its discretion, may set restrictions based upon the 

9.             Stock Appreciation Rights. 

(a)     Grant of SARs. Subject to the terms and conditions of the Plan, a SAR may be granted to Service 
Providers  at  any  time  and  from  time  to  time  as  will  be  determined  by  the  Administrator,  in  its  sole  discretion.  The 
Administrator may grant Affiliated SARs, Freestanding SARs, Tandem SARs, or any combination thereof. 

(b)     Number  of  Shares.  The  Administrator  will  have  complete  discretion  to  determine  the  number  of 
SARs granted to any Service Provider; provided, however, no Service Provider will be granted, in any Fiscal Year, SARs 
covering more than 1,000,000 Shares. Notwithstanding the limitation in the previous sentence, in connection with his or her 
initial  service  a  Service  Provider  may  be  granted  SARs  covering  up  to  an  additional  1,000,000  Shares.  The  foregoing 
limitations will be adjusted proportionately in connection with any change in the Company’s capitalization as described in 
Section 17. In addition, if a SAR is cancelled in the same Fiscal Year in which it was granted (other than in connection with 
a transaction described in Section 17), the cancelled SAR will be counted against the numerical share limits set forth above. 

(c)     Exercise Price and Other Terms. The Administrator, subject to the provisions of the Plan, will have 
complete discretion to determine the terms and conditions of SARs granted under the Plan; provided, however, that the per 
Share exercise price of a SAR will be no less than 100% of the Fair Market Value per Share on the date of grant. However, 
the exercise price of Tandem or Affiliated SARs will equal the exercise price of the related Option. 

(d)     Exercise of Tandem SARs. Tandem SARs may be exercised for all or part of the Shares subject to 
the related Option upon the surrender of the right to exercise the equivalent portion of the related Option. A Tandem SAR 
may be exercised only with respect to the Shares for which its related Option is then exercisable. With respect to a Tandem 
SAR granted in connection with an Incentive Stock Option: (a) the Tandem SAR will expire no later than the expiration of 
the underlying Incentive Stock Option; (b) the value of the payout with respect to the Tandem SAR will be for no more than 
one hundred percent (100%) of the difference between the exercise price of the underlying Incentive Stock Option and the 
Fair Market Value of the Shares subject to the underlying Incentive Stock Option at the time the Tandem SAR is exercised; 
and (c) the Tandem SAR will be exercisable only when the Fair Market Value of the Shares subject to the Incentive Stock 
Option exceeds the Exercise Price of the Incentive Stock Option.  

(e)     Exercise of Affiliated SARs. An Affiliated SAR will be deemed to be exercised upon the exercise of 
the related Option. The deemed exercise of an Affiliated SAR will not necessitate a reduction in the number of Shares subject 
to the related Option. 

as the Administrator, in its sole discretion, will determine. 

(f)     Exercise of Freestanding SARs. Freestanding SARs will be exercisable on such terms and conditions 

10 

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(g)     SAR Agreement. Each SAR grant will be evidenced by an Award Agreement that will specify the 
exercise price, the term of the SAR, the conditions of exercise, and such other terms and conditions as the Administrator, in 
its sole discretion, will determine. 

(h)     Maximum  Term/Expiration  of  SARs.  An  SAR  granted  under  the  Plan  will  expire  upon  the  date 
determined by the Administrator, in its sole discretion, and set forth in the Award Agreement. Notwithstanding the foregoing 
provisions of this Section 9, the rules of Section 6(b) relating to the maximum term, (i.e., that an SAR may not have a term 
longer than seven (7) years from the date of grant) and Section 6(d) relating to post-termination exercise also will apply to 
SARs. 

from the Company in an amount determined by multiplying: 

(i)     Payment of SAR Amount. Upon exercise of an SAR, a Participant will be entitled to receive payment 

the exercise price; times 

(i)     The difference between the Fair Market Value of a Share on the date of exercise over 

(ii)     The number of Shares with respect to which the SAR is exercised. 

At the discretion of the Administrator, the payment upon SAR exercise may be in cash, in Shares of equivalent 

value, or in some combination thereof. 

10.           Performance Units and Performance Shares. 

(a)     Grant of Performance Units/Shares. Performance Units and Performance Shares may be granted to 
Service Providers at any time and from time to time, as will be determined by the Administrator, in its sole discretion. The 
Administrator  will  have  complete  discretion  in  determining  the  number  of  Performance  Units  and  Performance  Shares 
granted to each Participant provided that during any Fiscal Year, (i) no Participant will receive Performance Units having an 
initial  value  greater  than  $2,000,000,  and  (ii)  no  Participant  will  receive  more  than  300,000  Performance  Shares. 
Notwithstanding the foregoing limitation, in connection with his or her initial service, a Service Provider may be granted up 
to an additional 300,000 Performance Shares. 

(b)     Value  of  Performance  Units/Shares.  Each  Performance  Unit  will  have  an  initial  value  that  is 
established by the Administrator on or before the date of grant. Each Performance Share will have an initial value equal to 
the Fair Market Value of a Share on the date of grant. 

(c)     Performance  Objectives  and  Other  Terms.  The  Administrator  will  set  performance  objectives  or 
other vesting provisions in its discretion which, depending on the extent to which they are met, will determine the number 
or value of Performance Units/Shares that will be paid out to the Service Providers. Each Award of Performance Units/Shares 
will be evidenced by an Award Agreement that will specify the Performance Period, and such other terms and conditions as 
the  Administrator,  in  its  sole  discretion,  will  determine.  The  Administrator  may  set  vesting  criteria  based  upon  the 
achievement of Company-wide, business unit, or individual goals (including, but not limited to, continued employment), or 
any other basis determined by the Administrator in its discretion. 

(d)     Earning of Performance Units/Shares. After the applicable Performance Period has ended, the holder 
of Performance Units/Shares will be entitled to receive a payout of the number of Performance Units/Shares earned by the 
Participant over the Performance Period, to be determined as a function of the extent to which the corresponding performance 
objectives or other vesting provisions have been achieved. After the grant of a Performance Unit/Share, the Administrator, 
in its sole discretion, may reduce or waive any performance  objectives or other vesting provisions for such Performance 
Unit/Share. 

(e)     Form  and  Timing  of  Payment  of  Performance  Units/Shares.  Payment  of  earned  Performance 
Units/Shares  will  be  made  as  soon  as  practicable  after  the  expiration  of  the  applicable  Performance  Period.  The 
Administrator, in its sole discretion, may pay earned Performance Units/Shares in the form of cash, in Shares (which have 
an aggregate Fair Market Value equal to the value of the earned Performance Units/Shares at the close of the applicable 
Performance Period) or in a combination thereof. 

11 

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(f)     Cancellation  of  Performance  Units/Shares.  On  the  date  set  forth  in  the  Award  Agreement,  all 
unearned or unvested Performance Units/Shares will be forfeited to the Company, and again will be available for grant under 
the Plan. 

achievement of Performance Goals. The Performance Goals will be set by the Administrator. 

(g)     Performance Restrictions. The Administrator, in its discretion, may set restrictions based upon the 

11.           Formula Award Grants to Outside Directors. 

and will be made in accordance with the following provisions: 

All grants of Awards to Outside Directors pursuant to this Section will be automatic and nondiscretionary 

otherwise provided herein, will be subject to the other terms and conditions of the Plan. 

(a)     Type of Award. All Awards granted pursuant to this Section will be Restricted Stock and, except as 

(b)     No Discretion. No person will have any discretion to select which Outside Directors will be granted 
Awards under this Section or to determine the number of Shares to be covered by such Restricted Stock (except as provided 
in Sections 11(f), 13 and 17). 

(c)     Initial Award. Each person who first becomes an Outside Director following the Registration Date 
will be automatically granted a number of Shares of Restricted Stock determined by dividing $150,000 by the closing market 
price of the Common Stock on the date such person first becomes an Outside Director and rounding down to the nearest full 
share (the “Initial Award”) on or about the date on which such person first becomes an Outside Director, whether through 
election by the stockholders of the Company or appointment by the Board to fill a vacancy; provided, however, that an Inside 
Director who ceases to be an Inside Director, but who remains a Director, will not receive a First Option. 

(d)     Subsequent Award.  Each  Outside  Director  will  be  automatically  granted  a  number  of  Shares  of 
Restricted Stock determined by dividing $100,000 by the closing market price of the Common Stock on the date of the annual 
meeting of the stockholders of the Company and rounding down to the nearest full share (a “Subsequent Award”), if as of 
such date, he or she will have served on the Board for at least the preceding six (6) months. 

will be as follows: 

(e)     Terms. The terms of each Initial Award and the Subsequent Award granted pursuant to this Section 

(i)     Subject to Section 17, the Initial Award will vest as to 1/3rd of the Shares subject to such 
Initial Award on each anniversary of its date of grant, provided that the Participant continues to serve as a Director through 
each such date. 

(ii)     Subject to Section 17, the Subsequent Award will vest as to 100% of the Shares subject 
to such Award on the first anniversary of its date of grant, provided that the Participant continues to serve as a Director 
through such date. 

(f)     Amendment.  The  Administrator  in  its  discretion  may  change  and  otherwise  revise  the  terms  of 
Awards granted under this Section 11, including, without limitation, the number of Shares and exercise prices thereof or the 
type of Award to be granted, with respect to Awards granted on or after the date the Administrator determines to make any 
such change or revision. 

12.           Performance Goals. The granting and/or vesting of Awards of Restricted Stock, Restricted Stock Units, 
Performance Shares and Performance Units and other incentives under the Plan may be made subject to the attainment of 
performance goals relating to one or more business criteria and may provide for a targeted level or levels of achievement 
(“Performance  Goals”)  including:  (i) cash position,  (ii) earnings  per  Share, (iii)  net  income,  (iv) operating  cash  flow, (v) 
operating income, (vi) operating expenses, (vii) product revenues, (viii) profit after-tax, (ix) revenue, (x) revenue growth, 
and (xii) total stockholder return. Prior to the Determination Date, the Administrator will determine whether any significant 
element(s) will be included in or excluded from the calculation of any Performance Goal with respect to any Participant. Any 
Performance Goals may be used to measure the performance of the Company as a whole or a business unit of the Company 
and may be measured relative to a peer group or index. With respect to any Award, Performance Goals may be used alone 
or in combination. The Performance Goals may differ from Participant to Participant and from Award to Award. Prior to the 
Determination Date, the Administrator will determine whether any significant element(s) will be included in or excluded 
from the calculation of any Performance Goal with respect to any Participant. 

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13.           Outside Director Limitations. No Outside Director may be granted, in any Fiscal Year, Awards with a 
grant date fair value (determined in accordance with U.S. generally accepted accounting principles) of greater than $300,000. 
Any Awards granted to an individual while he or she was an Employee, or while he or she was a Consultant but not an 
Outside Director, will not count for purposes of the limitations under this Section 13. 

14.     Leaves of Absence. Unless the Administrator provides otherwise, vesting of Awards granted hereunder will 
be suspended during any unpaid leave of absence. A Service Provider will not cease to be an Employee in the case of (i) any 
leave of absence approved by the Company, or (ii) transfers between locations of the Company or between the Company, its 
Parent,  or  any  Subsidiary.  For  purposes  of  Incentive  Stock  Options,  no  such  leave  may  exceed  three  (3)  months,  unless 
reemployment upon expiration of such leave is guaranteed by statute or contract. If reemployment upon expiration of a leave 
of absence approved by the Company is not so guaranteed, then six (6) months and one day following the commencement 
of such leave any Incentive Stock Option held by the Participant will cease to be treated as an Incentive Stock Option and 
will be treated for tax purposes as a Nonstatutory Stock Option. 

15.           Transferability of Awards. Unless determined otherwise by the Administrator, an Award may not be sold, 
pledged, assigned, hypothecated, transferred, or disposed of in any manner other than by will or by the laws of descent or 
distribution and may be exercised, during the lifetime of the Participant, only by the Participant. If the Administrator makes 
an Award transferable, such Award will contain such additional terms and conditions as the Administrator deems appropriate. 

16.      Dividends. To the extent an Award permits the payment of dividends or other distributions on the Shares 
underlying the Award, Participants will not be entitled to receive such dividends or other distributions until such Award 
vests. For the avoidance of doubt, Participants will never be entitled to receive dividends or other distributions paid with 
respect to Shares underlying an Award that accrue prior to the vesting of such Award. 

17.           Adjustments; Dissolution or Liquidation; Merger or Change in Control. 

(a)     Adjustments. In the event that any dividend or other distribution (whether in the form of cash, Shares, 
other securities, or other property), recapitalization, stock split, reverse stock split, reorganization, merger, consolidation, 
split-up, spin-off, combination, repurchase, or exchange of Shares or other securities of the Company, or other change in the 
corporate  structure  of  the  Company  affecting  the  Shares  occurs,  the  Administrator,  in  order  to  prevent  diminution  or 
enlargement of the benefits or potential benefits intended to be made available under the Plan, shall appropriately adjust the 
number and class of Shares that may be delivered under the Plan and/or the number, class, and price of Shares covered by 
each outstanding Award, and the numerical Share limits set forth in Sections 3, 6, 7, 8, 9, 10 and 13. 

(b)     Dissolution or Liquidation. In the event of the proposed dissolution or liquidation of the Company, 
the Administrator will notify each Participant as soon as practicable prior to the effective date of such proposed transaction. 
To the extent it has not been previously exercised, an Award will terminate immediately prior to the consummation of such 
proposed action. 

(c)     Change in Control. In the event of a Change in Control, each outstanding Award will be assumed or 
an equivalent option or right substituted by the successor corporation or a Parent or Subsidiary of the successor corporation. 
In the event that the successor corporation refuses to assume or substitute for the Award, the Participant will fully vest in and 
have the right to exercise all of his or her outstanding Options and Stock Appreciation Rights, including Shares as to which 
such Awards would not otherwise be vested or exercisable, all restrictions on Restricted Stock shall lapse, and, with respect 
to Restricted Stock Units, Performance Shares and Performance Units, all performance goals or other vesting criteria will be 
deemed achieved at target levels and all other terms and conditions met. In addition, if an Option or Stock Appreciation Right 
is not assumed or substituted for in the event of a Change in Control, the Administrator will notify the Participant in writing 
or  electronically  that  the  Option  or  Stock  Appreciation  Right  will  be  fully  vested  and  exercisable  for  a  period  of  time 
determined by the Administrator in its sole discretion, and the Option or Stock Appreciation Right will terminate upon the 
expiration of such period. 

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With respect to Awards granted to an Outside Director that are assumed or substituted for, if on the date 
of or following such assumption or substitution the Participant’s status as a Director or a director of the successor corporation, 
as applicable, is terminated other than upon a voluntary resignation by the Participant not at the request of the successor, then 
the Participant will fully vest in and have the right to exercise Options and/or Stock Appreciation Rights as to all of the 
Shares subject to the Award, including Shares as to which such Awards would not otherwise be vested or exercisable, all 
restrictions on Restricted Stock shall lapse, and, with respect to Restricted Stock Units, Performance Shares and Performance 
Units,  all  performance  goals  or  other  vesting  criteria  will  be  deemed  achieved  at  target  levels  and  all  other  terms  and 
conditions met. 

For the purposes of this subsection (c), an Award will be considered assumed if, following the Change in 
Control, the Award confers the right to purchase or receive, for each Share subject to the Award immediately prior to the 
Change  in  Control,  the  consideration  (whether  stock,  cash,  or  other  securities  or  property)  or,  in  the  case  of  a  Stock 
Appreciation  Right  upon  the  exercise  of  which  the  Administrator  determines  to  pay  cash  or  a  Restricted  Stock  Unit, 
Performance Share or Performance Unit which the Administrator can determine to pay in cash, the fair market value of the 
consideration received in the merger or Change in Control by holders of Common Stock for each Share held on the effective 
date of the transaction (and if holders were offered a choice of consideration, the type of consideration chosen by the holders 
of a majority of the outstanding Shares); provided, however, that if such consideration received in the Change in Control is 
not solely common stock of the successor corporation or its Parent, the Administrator may, with the consent of the successor 
corporation, provide for the consideration to be received upon the exercise of an Option or Stock Appreciation Right or upon 
the payout of a Restricted Stock Unit, Performance Share or Performance Unit, for each Share subject to such Award (or in 
the case of Performance Units, the number of implied shares determined by dividing the value of the Performance Units by 
the per share consideration received by holders of Common Stock in the Change in Control), to be solely common stock of 
the  successor  corporation  or  its  Parent  equal  in  fair  market  value  to  the  per  share  consideration  received  by  holders  of 
Common Stock in the Change in Control. 

Notwithstanding anything in this Section 17(c) to the contrary, an Award that vests, is earned or paid-out 
upon the satisfaction of one or more Performance Goals will not be considered assumed if the Company or its successor 
modifies  any  of  such  Performance  Goals  without  the  Participant’s  consent;  provided,  however,  a  modification  to  such 
Performance Goals only to reflect the successor corporation’s post-Change in Control corporate structure will not be deemed 
to invalidate an otherwise valid Award assumption. 

18.           Tax Withholding 

(a)     Withholding Requirements. Prior to the delivery of any Shares or cash pursuant to an Award (or 
exercise thereof), the Company will have the power and the right to deduct or withhold, or require a Participant to remit to 
the Company, an amount sufficient to satisfy federal, state, local, foreign or other taxes (including the Participant’s FICA 
obligation) required to be withheld with respect to such Award (or exercise thereof). 

(b)     Withholding Arrangements. The Administrator, in its sole discretion and pursuant to such procedures 
as it may specify from time to time, may permit a Participant to satisfy such tax withholding obligation, in whole or in part 
by  (without  limitation) (i)  paying  cash,  (ii) electing  to  have  the  Company  withhold otherwise  deliverable  cash or  Shares 
having a Fair Market Value equal to the minimum amount required to be withheld, (iii) delivering to the Company already-
owned Shares having a Fair Market Value equal to the amount required to be withheld, or (iv) selling a sufficient number of 
Shares otherwise deliverable to the Participant through such means as the Administrator may determine in its sole discretion 
(whether  through  a  broker  or  otherwise)  equal  to  the  amount  required  to  be  withheld.  The  amount  of  the  withholding 
requirement will be deemed to include any amount which the Administrator agrees may be withheld at the time the election 
is  made,  not  to  exceed  the  amount  determined  by  using  the  maximum  federal,  state  or  local  marginal  income  tax  rates 
applicable to the Participant with respect to the Award on the date that the amount of tax to be withheld is to be determined. 
The Fair Market Value of the Shares to be withheld or delivered will be determined as of the date that the taxes are required 
to be withheld. 

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19.           No Effect on Employment or Service. Neither the Plan nor any Award will confer upon a Participant any 
right with respect to continuing the Participant's relationship as a Service Provider with the Company, nor will they interfere 
in any way with the Participant's right or the Company's right to terminate such relationship at any time, with or without 
cause, to the extent permitted by Applicable Laws. 

20.           Date of Grant. The date of grant of an Award will be, for all purposes, the date on which the Administrator 
makes  the  determination  granting  such  Award,  or  such  later  date  as  is  determined  by  the  Administrator.  Notice  of  the 
determination will be provided to each Participant within a reasonable time after the date of such grant. 

21.           Term of Plan. Subject to Section 25 of the Plan, the Plan will become effective upon its adoption by the 
Board. It will continue in effect until the date of the annual meeting of the stockholders of the Company in 2029, unless 
terminated earlier under Section 22 of the Plan. 

22.           Amendment and Termination of the Plan. 

the Plan. 

(a)     Amendment and Termination. The Administrator may at any time amend, alter, suspend or terminate 

the extent necessary and desirable to comply with Applicable Laws. 

(b)     Stockholder Approval. The Company will obtain stockholder approval of any Plan amendment to 

(c)     Effect of Amendment or Termination. No amendment, alteration, suspension or termination of the 
Plan  will  impair  the  rights  of  any  Participant,  unless  mutually  agreed  otherwise  between  the  Participant  and  the 
Administrator, which agreement must be in writing and signed by the Participant and the Company. Termination of the Plan 
will not affect the Administrator's ability to exercise the powers granted to it hereunder with respect to Awards granted under 
the Plan prior to the date of such termination. 

23.           Conditions Upon Issuance of Shares. 

(a)     Legal Compliance. Shares will not be issued pursuant to the exercise of an Award unless the exercise 
of such Award and the issuance and delivery of such Shares will comply with Applicable Laws and will be further subject 
to the approval of counsel for the Company with respect to such compliance. 

(b)     Investment Representations. As a condition to the exercise of an Award, the Company may require 
the person exercising such Award to represent and warrant at the time of any such exercise that the Shares are being purchased 
only for investment and without any present intention to sell or distribute such Shares if, in the opinion of counsel for the 
Company, such a representation is required. 

24.           Inability to Obtain Authority. The inability of the Company to obtain authority from any regulatory body 
having jurisdiction, which authority is deemed by the Company's counsel to be necessary to the lawful issuance and sale of 
any Shares hereunder, will relieve the Company of any liability in respect of the failure to issue or sell such Shares as to 
which such requisite authority will not have been obtained. 

25.           Stockholder Approval. The Plan will be subject to approval by the stockholders of the Company within 
twelve (12) months after the date the Plan is adopted. Such stockholder approval will be obtained in the manner and to the 
degree required under Applicable Laws. 

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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549  

FORM 10-K 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For fiscal year ended December 31, 2018 

Commission file number: 000-50644 

Cutera, Inc. 

(Exact name of registrant as specified in its charter)  

Delaware 
(State or other jurisdiction of incorporation or organization) 

77-0492262 
(I.R.S. Employer Identification Number) 

3240 Bayshore Blvd. 
Brisbane, California 94005 
(415) 657-5500 
(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of Each Class 
Common Stock, $0.001 par value per share 

Name of Each Exchange on Which Registered 
The NASDAQ Stock Market, LLC 

Securities Registered Pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes ☐  No ☒ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes ☐  No ☒ 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.  Yes ☒  No ☐ 

Indicate by check mark whether the registrant has submitted electronically, every Interactive Data File required to be submitted pursuant to Rule 405 
of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and files). 
Yes ☒   No ☐ 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and 
will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this 
Form 10-K or any amendment to this Form 10-K. ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an 
emerging  growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and  “emerging  growth 
company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer  ☐ 

Accelerated filer  ☒   

Smaller reporting company  ☐ 

Emerging growth company  ☐

Non-accelerated filer  ☐ 
(Do not check if a smaller reporting company) 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any 

new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

Indicate by check mark whether registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes ☐  No ☒ 

The aggregate market value of the registrant’s common stock, held by non-affiliates of the registrant as of June 30, 2018 (which is the last business 
day of registrant’s most recently completed second fiscal quarter) based upon the closing price of such stock on the NASDAQ Global Select Market on June 
30, 2018, was approximately $418 million. For purposes of this disclosure, shares of common stock held by entities and individuals who own 5% or more 
of the outstanding common stock and shares of common stock held by each officer and director have been excluded in that such persons may be deemed to 
be “affiliates” as that term is defined under the Rules and Regulations of the Securities Exchange Act of 1934. This determination of affiliate status is not 
necessarily conclusive. 

The number of shares of Registrant’s common stock issued and outstanding as of March 1, 2019 was 14,014,511. 

DOCUMENTS INCORPORATED BY REFERENCE  

Part III incorporates by reference certain information from the registrant’s definitive proxy statement for the 2019 Annual Meeting of Stockholders, 

which will be filed with the Securities and Exchange Commission not later than 120 days after December 31, 2018. 

Form 10-K  
  
   
   
   
   
 
 
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Form 10-KTABLE OF CONTENTS 

Business ................................................................................................................................................... 
Risk Factors ............................................................................................................................................. 
Unresolved Staff Comments .................................................................................................................... 
Properties ................................................................................................................................................. 
Legal Proceedings .................................................................................................................................... 
Mine Safety Disclosures .......................................................................................................................... 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities .................................................................................................................................................. 
Selected Financial Data ............................................................................................................................ 
Management’s Discussion and Analysis of Financial Condition and Results of Operations ................... 
Quantitative and Qualitative Disclosures About Market Risk ................................................................. 
Financial Statements and Supplementary Data ........................................................................................ 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure .................. 
Controls and Procedures .......................................................................................................................... 
Other Information .................................................................................................................................... 

Directors, Executive Officers and Corporate Governance ....................................................................... 
Executive Compensation ......................................................................................................................... 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 
Certain Relationships and Related Transactions, and Director Independence ......................................... 
Principal Accounting Fees and Services .................................................................................................. 

Page 

1 
18 
37 
37 
37 
37 

38 
40 
41 
57 
58 
97 
97 
98 

98 
98 
98 
98 
98 

PART I 

Item 1. 
Item 1A. 
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

PART II 

Item 5. 

Item 6. 
Item 7. 
Item 7A. 
Item 8. 
Item 9. 
Item 9A. 
Item 9B. 

PART III 

Item 10. 
Item 11. 
Item 12. 
Item 13. 
Item 14. 

PART IV 

Item 15. 
Item 16. 

Exhibits, Financial Statement Schedules ................................................................................................. 
99 
Form 10K Summary  ...............................................................................................................................  100 

i 

Form 10-K  
  
   
   
   
  
   
   
  
   
   
  
   
  
   
   
  
   
   
  
   
  
   
   
  
   
   
  
   
  
   
   
  
   
  
  
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Form 10-KFORWARD-LOOKING STATEMENTS 

This Annual Report on Form 10-K contains “forward-looking statements” that involve risks and uncertainties. Our actual 
results could differ materially from those discussed in the forward-looking statements. The statements contained in this report 
that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act and 
Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Forward-looking statements are often 
identified by the use of words such as, but not limited to, “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” 
“might,” “expect,” “intend,” “may,” “plan,” “project,” “seek,” “should,” “strategy,” “target,” “will,” “would” or variations 
of these terms and similar expressions, or the negative of these terms or similar expressions intended to identify forward-
looking statements. Forward-looking statements are necessarily based on estimates and assumptions that, while considered 
reasonable  by Cutera  and  its  management  based on  their knowledge  and understanding of  the  business  and  industry,  are 
inherently uncertain. Forward-looking statements are subject to risks, uncertainties and other important factors that could 
cause actual results and the timing of certain events to differ materially from future results expressed or implied by such 
forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those 
identified below and those discussed in the section titled “Risk Factors” included under Part I, Item 1A below. Furthermore, 
such forward-looking statements speak only as of the date of this report. Except as required by law, the Company undertakes 
no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. 

The following discussion and analysis should be read in conjunction with and are qualified in their entirety by reference to 
the discussions included in Item 1A - Risk Factors, Item 7 - Management’s Discussion & Analysis of Financial Condition 
and Results of Operations, and elsewhere in this Annual Report on Form 10-K. 

In this Annual Report on Form 10-K, unless the context otherwise requires, references to the “Company,” “Cutera,” “we,” 
“us” and “our” refers to Cutera, Inc. 

PART I 

ITEM 1.  BUSINESS 

In this Annual Report on Form 10-K, “Cutera,” “the Company,” “we,” “us” and “our” refer to Cutera, Inc. and its consolidated 
subsidiaries. Cutera®, AcuTip®, CoolGlide®, CoolGlide excel®, enlighten®, excel HR®, excel V®, LimeLight®, myQ®, Pearl®, 
PicoGenesis™, ProWave 770®, Solera®, Titan®, truSculpt®, Vantage® and xeo® are trademarks or registered trademarks of 
the Company. 

Company Background 

Cutera was formed in 1988 as a Deleware corporation and is a global provider of laser and energy-based aesthetic systems 
for practitioners worldwide. The Company designs, develops, manufactures, distributes and markets light and energy-based 
product platforms for use by physicians and other qualified practitioners (collectively, “practitioners”), enabling them to offer 
safe  and  effective  aesthetic  treatments  to  their  customers.  In  addition,  the  Company  distributes  third-party  manufactured 
skincare products. The Company currently offers easy-to-use products based on the following key platforms: enlighten, excel 
HR, truSculpt, excel V, xeo, JulietTM, and SecretTM RF— each of which enables physicians and other qualified practitioners 
to  perform  safe  and  effective  aesthetic  procedures,  including  treatment  for  body  contouring,  skin  resurfacing  and 
revitalization,  tattoo  removal,  removal  of  benign  pigmented  lesions,  vascular  conditions,  hair  removal,  toenail  fungus 
and women's health. The Company’s platforms are designed to be easily upgraded to add additional applications and hand 
pieces,  which  provide  flexibility  for  the  Company’s  customers  as  they  expand  their  practices.  The  Company’s  ongoing 
research and development activities primarily focus on developing new products, as well as improving and enhancing the 
Company’s portfolio of existing products. The Company also explores ways to expand the Company’s product offerings 
through alternative arrangements with other companies, such as distribution arrangements. The Company introduced Juliet, 
a product for women’s health, in December 2017, Secret RF, a fractional RF microneedling device for skin revitalization, in 
January 2018, enlighten SR in April 2018, and truSculpt iD in July 2018. 

The  Company’s  trademarks  include:  “Cutera,”  “AcuTip,”  “CoolGlide,”  “CoolGlide  excel,”  “enlighten,”  “excel  HR,” 
“excel V,” “LimeLight,” ‘myQ,” “Pearl,” “PicoGenesis,” “ProWave 770,” “Solera,” “Titan,” “truSculpt,” “Vantage” 
and “xeo.” The Company’s logo and other trade names, trademarks and service marks appearing in this document are our 
property. Other trade names, trademarks and service marks appearing in this Annual Report on Form 10-K are the property 
of their respective owners. Solely for convenience, our trademarks and trade names referred to in this Annual Report on Form 
10-K appear without the ™ or ® symbols, but those references are not intended to indicate, in any way, that the Company 

1 

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will not assert, to the fullest extent under applicable law, our rights, or the right of the applicable licensor to these trademarks 
and trade names. 

A description of each of the Company’s hand pieces, and the aesthetic conditions they are designed to treat, is contained in 
the section below entitled “Products” and a summary of the features of our primary platforms is as follows: 

●   truSculpt iD –In July 2018 the Company introduced a hands-free version of our truSculpt platform, the truSculpt iD, 
for the non-surgical body sculpting market. It includes consumable cycles that need to be ordered by the practitioner 
after a set number of treatments are performed, resulting in recurring revenue. This product is a high-powered RF 
system designed for body contouring, lipolysis and deep tissue heating, and is able to treat all body and skin types. 
The  truSculpt  iD  delivers  targeted  energy  at  2  MHz, causing  lipolysis  of  the  subcutaneous  adipose  tissue.  The 
Company received 510(k) clearance from the United States (“U.S.”) Food and Drug Administration (“FDA”) for 
lipolysis of abdominal fat in 2018. It was primarily sold in the U.S. and Canada in 2018 and is planned to be sold to 
a broader international customer base in 2019. Prior truSculpt platforms include the truSculpt 3D, a 2 MHZ device 
for tissue heating and temporary reduction in the abdomen, and the original truSculpt platform which was launched 
in August 2012 and delivered treatments at 1 MHz. In December 2016, the Company received 510(k) clearance from 
the FDA to market the truSculpt platform for the temporary reduction in circumference of the abdomen. The truSculpt 
3D  includes  a  consumable  hand  piece  that  needs  to  be  "refilled"  after  a  set  number  of  treatments  are  performed, 
resulting in recurring revenue. 

●   Juliet – In December 2017, the Company introduced the Juliet laser for women’s intimate health. Juliet is a versatile 
multi-application  platform  utilizing  an  Er:YAG  laser  with  the  2940  nm  wavelength.  This  Erbium  wavelength 
produces noticeable results due to its high peak absorption in water. Additionally, Juliet’s Erbium technology allows 
for a controlled thermal delivery to tissue, keeping the procedure safe for patients while minimizing downtime. Juliet 
delivers two passes of energy to the target area during treatment. The first pass uses ablation to vaporize the tissue 
and create micro-channels of injury. The second pass uses coagulation to deliver a thermal injury to the area, which 
further  stimulates  the  body's  normal  wound  healing  process,  revitalizing,  and  remodeling  damaged  tissue  and 
introducing the formation of new blood vessels. Juliet also  has a disposable tip, which must be changed for every 
procedure. As a result, the replacements of the tips results in recurring revenue. 

●   Secret RF – In January 2018, the Company introduced a new fractional radio frequency (“RF”) microneedling device 
that  delivers  heat  into  the  deeper  layers  of  the  skin  using  controlled  RF  energy.  The  targeted  energy  revitalizes, 
rebuilds and firms up tissue, effectively remodeling collagen, improving mild wrinkles and diminishing scars while 
leaving  the  outer  layer  of  skin  intact,  minimizing  downtime.  Each  time  a  procedure  is  performed,  it  requires  the 
physician to use a new hand piece tip. The sale of the replacement tip results in recurring revenue. 

●   enlighten – In December 2014, the Company introduced the enlighten laser platform with a dual wavelength (1064 
nanometer, or “nm” + 532 nm) and in December 2016, we introduced a three wavelength model (1064 nm + 532 nm 
+ 670 nm), enlighten III. The enlighten system is a dual pulse duration (750 picosecond, or “ps,” and 2 nanosecond, 
or “ns”) laser system and is cleared for multi-colored tattoo removal and for the treatment of benign pigmented lesions 
and  acne  scars.  In  2018,  the  Company  introduced  an  expanded  performance  enlighten  III  and  in  April  2018,  the 
Company introduced enlighten SR, which is a lighter version of enlighten with reduced optical performance. Clinical 
studies were conducted to support an FDA clearance in October 2018 for treatment of acne scars on patients with 
Fitzpatrick skin types II-V when used with the Micro Lens Array (MLA) hand piece attachment. 

●   excel HR – In June 2014, the Company introduced the excel HR platform, a premium hair removal solution for all 
skin types, combining Cutera’s proven long-pulse 1064 nm Nd:YAG laser and a high-power 755 nm Alexandrite 
laser with sapphire contact cooling. 

●   excel V+ – In March 2019, the Company introduced the excel V+, a new iteration of the excel V vascular platform 
originally introduced in 2011. The excel V+, a high-performance, vascular and benign pigmented lesion treatment 
platform designed specifically for the core-market of dermatologists and plastic surgeons. The excel V+ has 50% 
higher power than its predecessor and provides greater range of parameters for faster more customizable treatments. 
The excel V and excel V+ are solid-state laser platforms providing a combination of the 532 nm green laser with 1064 
nm Nd:YAG technology, to provide a single, compact and efficient system that treats the entire range of cosmetic 
vascular and benign pigmented lesion conditions. 

●   xeo – In 2003, the Company introduced the xeo platform, which combines intense pulsed light technology with laser 
applications in a single system. The xeo is a multi-application platform on which a customer can purchase hand piece 
applications  for  the  removal  of  unwanted  hair,  treatment  of  vascular  lesions,  and  skin  revitalization  by  treating 
discoloration, fine lines and laxity. 

2 

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In  addition  to  the  above  mentioned  seven  primary  systems,  the  Company  continues  to  generate  revenue  from  its  legacy 
products such as GenesisPlus, CoolGlide, and the distribution of ZO’s skincare products, a third-party product sold in the 
Japanese market. The Company also generates revenue from the sale of post-warranty services, as well as the sales of Titan 
hand piece refills. 

The  Company  offers  its  customers  the  ability  to  select  the  systems  and  applications  that  best  fit  their  practice  and  to 
subsequently upgrade their systems to add new applications. This upgrade path allows our customers to cost-effectively build 
their aesthetic practices and provides us with a source of incremental revenue. 

The Market for Non-Surgical Aesthetic Procedures 

The  market  for  non-surgical  aesthetic  procedures  has  grown  significantly  over  the  past  several  years.  According  to  data 
presented at the IMCAS Global Market Summit in February 2019, the medical aesthetic global market has doubled from $6.3 
billion to $11 billion from 2014 to 2018, and is projected to reach $15 billion by 2022. The market growth rate for 2018 was 
5.1% and a 6.3% growth is estimated in 2019. Body sculpting is expected to grow at a CAGR of 9.7%. 

The  Company  believes  there  are  several  factors  contributing  to  the  global  growth  of  aesthetic  treatment  procedures  and 
aesthetic laser equipment sales, including: 

●   Improved Economic Environment and Expanded Physician Base – The improvements in overall global economic 
conditions since the last recession have created increased demand for aesthetic procedures, which in turn has resulted 
in an expanding practitioner base to satisfy the demand. 

●   Aging Demographics of Industrialized Countries – The aging population of industrialized countries, the amount of 
discretionary income available to the “baby boomer” demographic segment ─ ages 54 to 72 in 2018 ─ and their desire 
to retain a youthful appearance, contribute to the increased demand for aesthetic procedures. 

●   Broader  Range  of  Safe  and  Effective  Treatments  –  Technical  developments,  as  well  as  an  increase  in  treatable 
conditions due to new product introductions, lead to safe, effective, easy-to-use and low-cost treatments with fewer 
side  effects,  resulting  in  broader  adoption  of  aesthetic  procedures  by  practitioners.  In  addition,  technical 
advancements  enable  practitioners  to  offer  a  broader  range  of  treatments.  These  technical  developments  reduce 
treatment and recovery times, which in turn lead to greater patient demand. 

●   Broader Base of Customers – Managed care and government payor reimbursement restrictions motivate physicians 
to establish, or seek to expand, their elective aesthetic practices with procedures that are paid for directly by patients. 
As a result, in addition to core practitioners such as dermatologists and plastic surgeons, many other practitioners, 
such as gynecologists, family practitioners, primary care physicians, physicians performing aesthetic treatments in 
non-medical  offices,  and  other  qualified  practitioners  (“non-core  practitioners”)  expand  their  practices  and  offer 
aesthetic procedures. 

●   Reductions  in  Cost  per  Procedure  –  Due  in  part  to  increased  competition  in  the  aesthetic  market,  the  cost  per 
procedure has been reduced in the past few years. This attracts a broader base of customers and patients seeking 
aesthetic procedures. 

●   Wide Acceptance of Aesthetic Procedures and Increased Focus on Body Image and Appearance – According to 
the  American  Society  for  Aesthetic  Plastic  Surgery  survey  in  2016,  both  surgical  and  non-surgical  procedures 
increased  compared  to  1997.  Surgical  procedures  increased  by  99%,  while  non-surgical  procedures  increased  by 
650% over this 20-year period. 

Non-Surgical Aesthetic Procedures for Improving the Body and/or Skin’s Appearance and Their Limitations 

Many alternative therapies are available for improving a person’s appearance by treating specific structures within the skin. 
These procedures utilize injections or abrasive agents to reach different depths of the dermis and the epidermis. In addition, 
non-invasive and minimally invasive treatments have been developed that employ laser and other energy-based technologies 
to achieve similar therapeutic results. Some of these common aesthetic procedures and their limitations are described below. 

Non-Invasive Body Contouring – Treatments for non-invasive body sculpting can be done utilizing a variety of technologies 
including  radio  frequency,  laser,  cooling  and  ultrasound.  Procedures  address  reduction  of  unwanted  fat  on  the  abdomen, 
flanks, arms, thighs, submentum and back, and can require one or more treatments. Systems with the ability to induce non-
invasive lipolysis (breakdown of fat) offer a more permanent solution with an average fat reduction of greater than 20%. Side 
effects to this approach may include nodules that typically resolve over time, and the risk of burning the treatment area. 

3 

Form 10-K  
  
  
   
  
  
  
  
  
Tattoo removal – The most effective way to remove tattoos on the body is to utilize laser systems that deliver very short pulse 
durations with high peak power in order to break up the ink particles that comprise tattoos. According to a Tattoo Incidence 
Study published in ORC International in June 2015, up to 27% of Americans have one or more tattoos, and 1 in 4 tattoo 
bearing American  adults have  “tattoo  regret”.  Despite  the  effectiveness of lasers  for  tattoo removal, common  complaints 
concerning  laser  tattoo  removal  include  a  low  rate  of  complete  clearance  (sometimes  no  better  than  50%  after  several 
treatments) as well as the high number of treatments for satisfactory clearance (often 10 or more treatments spaced four to 
eight weeks apart). However, the latest generation of tattoo removal lasers produce picosecond pulse durations, (a trillionth of 
a second) and thereby, can meaningfully improve tattoo clearance and reduce the total number of treatments. 

Hair Removal – Techniques for hair removal include waxing, depilatories, tweezing, shaving, electrolysis, laser as well as 
other energy-based hair removal modalities. The only techniques that provide a long-lasting solution are electrolysis, laser, 
and other energy-based technology such as an Intense Pulsed Light (“IPL”). Electrolysis is usually painful, time-consuming 
and  expensive  for  large  areas,  but  is  the  most  common  method  for  removing  light-colored  hair.  During  electrolysis,  an 
electrologist inserts a needle directly into a hair follicle and activates an electric current in the needle. Since electrolysis only 
treats one hair follicle at a time, the treatment of an area as small as an upper lip may require numerous visits and many hours 
of  treatment.  In  addition,  electrolysis  can  cause  blemishes  and infection  related  to  needle  use.  In  comparison,  lasers  can 
quickly treat large areas with a high degree of safety and efficacy. 

Skin  Revitalization  –  Skin  revitalization  treatments  include  a  broad  range  of  popular  alternatives,  including  Botox  and 
collagen  injections,  chemical  peel,  microdermabrasion,  radio  frequency  treatment  and  laser  and  other  energy-based 
treatments. With these treatments, patients hope to improve overall skin tone and texture, reduce pore size, tighten skin and 
remove  other  signs  of  aging,  including  mottled  pigmentation,  diffuse  redness  and  wrinkles.  All  of  these  procedures  are 
temporary solutions and must be repeated within several weeks or months to sustain their effect, thereby increasing the cost 
and  inconvenience  to  patients.  For  example,  the  body  absorbs  Botox  and  collagen,  and  patients  require  supplemental 
injections every three to six months to maintain the benefits of these treatments. 

Other  skin  revitalization  treatments,  such  as  chemical  peels  and  microdermabrasion,  can  have  undesirable  side  effects. 
Chemical peels use acidic or caustic solutions to peel away the epidermis, and microdermabrasion generally utilizes sand 
crystals to resurface the skin. These techniques can lead to stinging, redness, irritation and scabbing. In addition, more serious 
complications, such as changes in skin color, can result from deeper chemical peels. 

Microneedling – (also known as collagen induction therapy) is a minimally invasive revitalization treatment that involves 
using fine needles to create hundreds of tiny, invisible puncture wounds in the top layer of the skin, which stimulates the 
body's natural wound healing processes, resulting in cell turnover and increased collagen and elastin production. Our recently 
introduced Secret RF product is a RF fractional microneedling system that helps deliver tailored energy to improve fine lines, 
wrinkles, and scars from the inside out. 

Women’s Intimate Health – Lasers and RF technology have emerged as a treatment for issues unique to women's health 
such  as  vulvar  vaginal  atrophy  and  genitourinary  symptoms  of  menopause.  The  condition  causes  vaginal  dryness, 
inflammation and irritation, which can lead to painful or frequent urination. Traditional treatments use estrogen therapy to 
combat  vulvar  vaginal  atrophy  and  genitourinary  symptoms  of  menopause  to  restore  vaginal  health,  but  not  all  women 
suffering from the symptoms are candidates. Lasers have been shown to ablate the vaginal tissue generating a healing response 
that may lead to system improvement. 

Leg and Facial Veins – Current aesthetic treatment methods for leg and facial veins include sclerotherapy, as well as laser 
and other energy-based treatments. With these treatments, patients seek to eliminate visible veins, and improve overall skin 
appearance. Sclerotherapy requires a skilled practitioner to inject a saline or detergent-based solution into the target vein, 
which breaks down the vessel causing it to collapse and be absorbed into the body. The need to correctly position the needle 
on the inside of the vein makes it difficult to treat smaller veins, which limits the treatment of facial vessels and small leg 
veins. 

Laser and other energy-based non-surgical treatments for hair removal, veins, skin revitalization and body contouring are 
discussed in the following section and in the section entitled “Our Applications and Procedures” below.’ 

Laser and Other Energy-Based Aesthetic Treatments 
Laser and other energy-based aesthetic treatments can achieve therapeutic results by affecting structures within the skin. The 
development of safe and effective aesthetic treatments has resulted in a well-established market for these procedures. 

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Practitioners can use laser and other energy-based technologies to selectively target hair follicles, veins or collagen in the 
dermis, as well as cells responsible for pigmentation in the epidermis, without damaging surrounding tissue. Practitioners can 
also use these technologies to safely remove portions of the epidermis and deliver heat to the dermis as a means of generating 
new collagen growth. Ablative skin resurfacing improves the appearance of the skin by removing the outer layers of the skin. 
Ablative skin resurfacing procedures are considered invasive or minimally invasive, depending on how much of the epidermis 
is removed during a treatment. Non-ablative skin resurfacing improves the appearance of the skin by treating the underlying 
structure of the skin. 

Safe and effective laser and energy-based treatments require an appropriate combination of the four parameters: 

●   Energy Level – the amount of light or radio frequency emitted to heat a target; 
●   Pulse Duration – the time interval over which the energy is delivered; 
●   Spot Size or Electrode Size – the diameter of the energy beam, which affects treatment depth and area; and 
●   Wavelength  or  Frequency  –  the  position  in  the  electromagnetic  spectrum  which  impacts  the  absorption  and  the 

effective depth of the energy delivered. 

For example, in the case of hair removal, by utilizing the correct combination of these parameters, a practitioner can use a 
laser or other light source to selectively target melanin within the hair follicle to absorb the laser energy and destroy the 
follicle, without damaging other delicate structures in the surrounding tissue. 

Technology and Design of the Company’s Systems 

The Company’s enlighten, excel HR, excel V, Juliet, Secret RF, truSculpt, and xeo platforms provide the long-lasting benefits 
of laser and other energy-based aesthetic treatments. Our technology allows for a wide variety of applications in a single 
system. Key features of our solutions include: 

●   Multiple Applications Available in a Single System – Many of our platforms feature multiple-applications that enable 
practitioners to perform a variety of aesthetic procedures using a single device. These procedures include hair removal, 
vascular  treatments  and  skin  revitalization  ─  including  the  treatment  of  discoloration,  fine  lines,  and  uneven  texture. 
Because practitioners can use our systems for multiple indications, the investment in a unit is spread across a greater 
number of patients and procedures, and the acquisition cost may be more rapidly recovered. 

●   Technology and Design Leadership – Our innovative laser technology combines multiple wavelengths, adjustable energy 
levels, variable spot sizes and a wide range of pulse durations, allowing practitioners to customize treatments for each 
patient  and  condition.  Our  proprietary  pulsed  light  hand  pieces  for  the  treatment  of  discoloration,  hair  removal  and 
vascular treatments optimize the wavelength used for treatments and incorporate a monitoring system to increase safety. 
Our  Titan  hand  pieces  utilize  a  novel  light  source  not  previously  used  for  aesthetic  treatments.  Our  Pearl  and  Pearl 
Fractional hand pieces, with proprietary YSGG technology, represent the first application of the 2790 nm wavelength for 
minimally invasive cosmetic dermatology. 

●   Upgradeable Platform – Some of our products allow our customers to upgrade their system to our newest technologies 
or add new applications to their system, each of which provide us with a source of incremental revenue. The Company 
believes that product upgradeability allows our customers to take advantage of our latest product offerings and provide 
additional treatment options to their patients, thereby expanding the opportunities for their aesthetic practices. 

●   Treatments for Broad Range of Skin Types and Conditions – For hair removal, our products are safe and effective on 
patients of all skin types, including harder-to-treat patients with dark or tanned skin. In addition, the wide parameter range 
of our systems allows practitioners to effectively treat patients with both fine and coarse hair. Practitioners may use our 
products to treat spider veins on the leg; to treat facial veins; and perform skin revitalization procedures for discoloration, 
texture, fine lines, and wrinkles on any type of skin. The ability to customize treatment parameters based on skin type 
enables practitioners to offer safe and effective therapies to a broad base of their patients. 

●   Ease  of  Use –  The  Company  designs  its  products  to  be easy  to  use. Our proprietary hand pieces  are  lightweight and 
ergonomic, minimize user fatigue, and facilitate clear views of the treatment area, reducing the possibility of unintended 
damage  and  increasing  the  speed  of  application.  Our  control  console  contains  an  intuitive  user  interface  with  simple, 
independently adjustable controls from which to select a wide range of treatment parameters to suit each patient’s profile. 
For instance, the clinical navigation user interface on the xeo platform provides recommended clinical treatment parameter 
ranges based on patient criteria entered. Our Pearl and Pearl Fractional hand pieces include a scanner with multiple scan 
patterns to allow simple and fast treatments of the face. Finally, our truSculpt iD embodies the best of many of the above 

5 

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features. Unlike other body sculpting treatments on the market that require certain body types, or pinchable fat, truSculpt 
iD  is  "body  agnostic"  with  the  ability  to  customize  treatments  to  the  patient's  needs  and  body  type.  In  addition,  our 
proprietary algorithms and navigation enable the practitioner to treat a 300cm2 area in only 15 minutes. 

Business Strategy 

The  Company’s  goal  is  to  maintain  and  expand  its  position  as  a  leading  worldwide  provider  of  light  and  energy-based 
aesthetic devices and complementary aesthetic products by executing the following strategies: 

●   Continue  to  Expand  our  Product  Offering  –  Though  the  Company  believes  that  its  current  portfolio  of  products  is 
comprehensive,  our  research  and  development  group  has  a  pipeline  of  potential  products  under  development.  The 
Company launched excel V in 2011, truSculpt in 2012, ProWave LX in 2013, and excel HR and enlighten in 2014. In 
addition, the Company continues to expand offerings on the Company’s current platforms with further enhancement such 
as the enlighten III launched in 2016, enlighten SR launched in April 2018, truSculpt 3D launched in 2017 and truSculpt 
iD launched in July 2018. The Company also introduced Juliet, a product for women’s health, in December 2017, and 
Secret RF, a fractional RF microneedling device for skin revitalization, in January 2018. Just recently, in March 2019, the 
Company  introduced  the  excel  V+,  an  enhanced  iteration  of  our  excel  V  vascular  platform  originally  launched  in 
2011. These products allow the Company to leverage existing customer call points, and create new customer call points. 

●   Increase Revenue and Improve Productivity – The Company believes that the market for aesthetic systems will continue 
to  offer  growth  opportunities.  The  Company  continues  to  build  brand  recognition,  add  additional  products  to  our 
international distribution channel, and focus on enhancing the Company’s global distribution network, all of which the 
Company expects will contribute to increased revenue. 

●   Increase Focus on Practitioners with Established Medical Offices – The Company believes there is growth opportunity 
in  targeting  our  products  to  a  broad  customer  base.  The  Company  also  believes  that  its  customers’  success  is  largely 
dependent  upon  having  an  existing  medical  practice,  in  which  the  Company’s  systems  provide  incremental  revenue 
sources to augment their existing practice revenue. 

●   Leverage our Installed Base – With the introduction of enlighten, excel V, excel HR and truSculpt, the Company is able 
to effectively offer additional platforms into the existing installed base. In addition, each of these platforms allows for 
potential  future  upgrades  that  offer  additional  capabilities.  The  Company  believes  this  program  aligns  our  interest  in 
generating revenue with our customers’ interest in improving the return on their investment by expanding the range of 
treatments that can be performed in their practice. 

●   Generate  Revenue  from  Services  and  Refillable,  Consumable,  Hand  Pieces  –  The  Company’s  Titan,  truSculpt  3D, 
truSculpt  iD  and  pulsed-light  hand  pieces  are  refillable  products,  while  our Juliet  and Secret  RF  tips  are  consumable 
products. Each provides us with the opportunity to participate in the procedure based revenue from our existing customers. 
The Company offers post-warranty services to its customers either through extended service contracts to cover preventive 
maintenance or  through direct  billing  for  parts  and  labor.  These post-warranty  services  serve  as  additional  sources of 
revenue. 

Products 

The Company’s excel V, excel HR, enlighten, Juliet, Secret RF, truSculpt, xeo, CoolGlide, and myQ platforms allow for the 
delivery of multiple laser and energy-based aesthetic applications from a single system. With our xeo platform, practitioners 
can  purchase  customized  systems  with  a  variety  of  our  multi-technology  applications.  Each  of  the  Company’s  products 
consists of a control console and one or more hand pieces, depending on the model. 

6 

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The following table lists our currently offered products. Each checked box represents the applications included in the product 
in the years noted. 

Applications: 

Skin Revitalization 

Noninvasive 
Body 
Contouring* 

Women’s  
Health 

  Products 

System  
Platforms 
CoolGlide ...   CV 

  Excel 
  Vantage 
xeo ..............   Nd:YAG 

  Year   
  2000   
  2001   
  2002   
  2003   
  ProWave 770 
  2005   
  AcuTip 500 
  2005   
  2006   
  Titan V/XL 
  LimeLight 
  2006   
  Pearl 
  2007   
  Pearl Fractional   2008   
  ProWave LX 
  2013   
excel V .....................................   2011   
myQ  ........................................   2011   
truSculpt  .................................   2012   
excel HR  .................................   2014   
enlighten(dual wavelength) ....   2014   
enlighten III (MLA) ................   2016   
truSculpt 3D ............................   2017   
Juliet .......................................   2018   
Secret RF ................................   2018   
truSculpt iD .............................   2018   

Hair 
Removal    
x 
x 
x 
x 
x 

x 
x 

x 

Energy 
Source    
(a) 
(a) 
(a) 
(a) 
(b) 
(b) 
(c) 
(b) 
(d) 
(d) 
(b) 
(e) 
(e) 
(f) 
(g) 
(h) 
(i) 
(f) 
(j) 
(k) 
(f) 

Vascular 
Lesions    

BPL’s  
Dyschromia  
& Melasma    

Texture, 
Lines and 
Wrinkles    

Acne 
Scars   

Tattoo 
Removal     Lipolysis* 

Gynecology 

x 
x 
x 

x 

x 

x 

x 

x 
x 

x 
x 

x 

x 
x 

x 
x 
x 

x 
x 

x 
x 
x 

x 

x 

x 
x 

   x 

x 

x 

x* 

x 

Energy Sources: 
(a) 1064 nm Nd:YAG laser; 
(b) Visible and near-infrared Intense Pulsed Light; 
(c) Infrared Intense Pulsed Light; 
(d) 2790 nm Er:YSGG laser; 
(e) Combined frequency-doubled 532 nm and 1064 nm Nd:YAG laser; 
(f) Radio frequency at 1 & 2 MHz – mono-polar 
(g) Combined 755 nm Alexandrite laser and 1064 nm Nd:YAG laser; 
(h) Dual wavelength 532 nm and 1064 nm Nd:YAG picosecond laser; 
(i) Three wavelength 532 nm, 670 nm, and 1064 nm Nd:YAG picosecond laser; 
(j) 2940 nm Er:YAG laser; and 
(k) Radio frequency at 2 MHz mono-polar. 

*  The Company’s CE Mark allows it to market truSculpt in the European Union, Australia and certain other countries outside 
the  U.S.  for  fat  reduction,  body  shaping  and  body  contouring.  In  the  U.S.  the  Company  has  510(k)  clearance  for  the 
reduction in circumference of the abdomen, non-invasive lipolysis (breakdown of fat) of the abdoment  and elevating tissue 
temperature  for  the  treatment  of  selected  medical  conditions  such  as  relief  of  pain,  muscle  spasms,  increase  in  local 
circulation, and the temporary improvement in the appearance of cellulite. 

Upgrade 

The Company’s enlighten, truSculpt, and xeo products, are designed to allow customers to cost-effectively upgrade to our 
newest technologies or add applications to their system, each of which provide us with a source of additional revenue. 

Service 

The Company offers post-warranty service contracts, parts, detachable hand piece replacements (except for Titan, truSculpt 
3D and truSculpt iD ) and service labor for the repair and maintenance of products that are out of warranty, all of which are 
classified  as  “Service”  revenue.  These  post-warranty  services  serve  as  additional  sources  of  recurring  revenue  from  our 
installed product base. 

7 

Form 10-K  
    
    
    
    
  
  
  
  
  
    
    
    
    
    
  
  
    
  
  
  
    
    
    
    
    
    
  
  
  
    
  
    
    
    
    
  
  
    
  
    
    
    
    
  
  
    
    
    
    
    
  
  
    
  
    
  
    
    
    
    
  
  
    
  
    
    
    
     
    
    
  
  
    
  
    
  
  
    
    
    
  
     
  
    
    
  
  
    
    
    
    
  
    
    
  
  
    
    
  
  
    
  
  
    
    
    
    
    
  
  
    
  
  
  
  
    
    
    
    
    
    
  
    
    
  
    
    
    
    
    
    
    
    
  
    
  
  
  
    
    
    
    
    
    
    
  
    
    
  
    
    
    
    
  
    
  
    
    
    
    
    
    
    
    
  
    
    
    
  
  
    
    
    
  
    
    
    
  
    
    
    
    
    
    
    
    
    
    
  
    
  
  
  
  
   
  
  
 
 
Hand Piece Refills 

The  Company  treats  its  customers'  purchase  of  replacement  Titan,  truSculpt  3D  and  truSculpt  iD  ,  as  well  as  single  use 
disposable tips applicable to Juliet and Secret RF as “Consumables” revenue, which provides us with a source of recurring 
revenue from existing customers. Hand piece refills of our legacy truSculpt product are included in the standard warranty and 
service contract offerings for this product. 

Skincare 

The Company distributes third party manufactured skincare products ("Skincare” revenue in the Japanese market). 

Applications and Procedures 

Our products are designed to allow the practitioner to select an appropriate combination of energy level, spot size and pulse 
duration for each treatment. The ability to manipulate the combinations of these parameters allows our customers to treat the 
broadest range of conditions available with a single energy-based system. 

Non-Invasive Body Contouring – Our truSculpt technology allows practitioners to apply a hand piece directly to the skin and 
deliver  high-powered  RF  energy  that  results  in  the  deep  and  uniform  heating  of  the  subcutaneous  fat  tissue  at  sustained 
therapeutic temperatures. This heating can cause selective destruction of fat cells, which are eliminated from the treatment 
area through the body’s natural wound healing processes. The treatment takes approximately 15 minutes and two or more 
treatments may be required to obtain the desired aesthetic results. Our CE Mark allows us to market truSculpt in the European 
Union (“EU”), Australia and certain other countries outside the U.S. for fat reduction, body shaping, body contouring and 
circumferential reduction. In the U.S., truSculpt has 510(k) clearance for topical heating for the purpose of elevating tissue 
temperature for the treatment of selected medical conditions, such as relief of pain and muscle spasms and increase in local 
circulation. Additionally, the 2 MHz setting for the 40 cm2 hand piece is indicated for reduction in circumference of the 
abdomen and non-invasive lipolysis (breakdown of fat) of the abdomen. The truSculpt massage device is intended to provide 
a temporary reduction in the appearance of cellulite. 

Tattoo Removal – Our enlighten systems, delivering picosecond and nanosecond pulse duration, and our myQ Q-switched 
laser  are  used  for  tattoo  removal,  the  treatment  of  benign  pigmented  lesions,  and  a  laser  skin  toning  procedure  that  the 
Company refers to as PicoGenesis. 

Hair Removal – We have two platforms, excel HR and xeo, which address hair removal for all skin types as well as hair 
thicknesses.  Our  xeo  platform  allows  practitioners  to  select  between  the  1064  nm  mode  for  darker,  course  hair,  and  the 
ProWave LX hand piece designed to address finer, vellus hair.  Contact cooling is present on both hand pieces for epidermal 
protection. excel HR employs both a 1064 nm Nd:YAG as well as a 755 nm Alexandrite for hair removal. Like the xeo, the 
1064  nm  wavelength  addresses  darker,  course  hair  while  the  755  nm  wavelength  is  used  for  finer,  lighter  hair.  Both 
wavelengths are transmitted through the same CoolView hand piece with spot sizes up to 20 mm for the 755 nm wavelength 
and up to 18 mm for the 1064 nm wavelength. The CoolView hand piece employs sapphire as a means of contact cooling – 
epidermal protection. Both platforms are cleared for treating all skin types. 

Vascular Lesions – Both our xeo as well as excel V platforms are capable of treating a wide range of aesthetic vein conditions, 
including spider and reticular veins, and small facial veins. xeo employs the LimeLight hand piece for addressing small veins 
as well as vascular lesions while the Nd:YAG is appropriate for deeper, larger vessels. LimeLight is a fixed spot size IPL 
while the Nd:YAG has adjustable spot sizes up to 10mm. excel V is a dual wavelength laser - 1064 nm and 532 nm – with 
adjustable spot sizes ranging from 2 mm to 12 mm. The 532 nm wavelength can be used to treat over 20 conditions ranging 
from small veins and vessels to a variety of vascular lesions while the Nd:YAG is appropriate for deeper, larger vessels. For 
both  of  these  devices,  patients  receive  on  average  between  one  and  six  treatments,  with  six  weeks  or  longer  between 
treatments. 

Skin Revitalization – Our xeo, excel V, excel HR and enlighten platforms, utilizing an Nd:YAG laser, allow our customers to 
perform non-invasive and minimally-invasive treatments that reduce redness, dyschromia, fine lines, improve skin texture, 
and treat other aesthetic conditions. When using a 1064 nm Nd:YAG laser to improve skin texture and treat fine lines, cooling 
is not applied and the hand piece is held directly above the skin. A large number of pulses are directed at the treatment site, 
repeatedly covering an area, such as the cheek. By delivering many pulses of laser light to a treatment area, a gentle heating 
of the dermis occurs and collagen growth is stimulated to rejuvenate the skin and reduce wrinkles. Patients typically receive 
four to six treatments for this procedure. The treatment typically takes less than a half hour with a spacing of two to four 
weeks between treatments. 

8 

Form 10-K  
  
  
  
  
  
  
  
  
   
Texture, Lines and Wrinkles – The xeo platform can address fine lines and wrinkles using the Pearl and Pearl Fractional 
hand pieces.  When treating fine lines, texture and wrinkles with a Pearl hand piece, the hand piece is held at a controlled 
distance from the skin and the scanner delivers a preset pattern of spots to the treatment area. Cooling is not applied to the 
epidermis during the treatment. The energy delivered by the hand piece ablates a portion of the epidermis while leaving a 
coagulated portion that will gently peel off over the course of a few days. Heat is also delivered into the dermis, which can 
result in the production of new collagen. Treatment of the full face can usually be performed in 15 to 30 minutes. Patients 
receive on average between one and three treatments at monthly intervals. 

Our  recently  launched  Juliet  laser  is  a  versatile  multi-application  platform  utilizing  an  Er:YAG  laser  with  the  2940  nm 
wavelength. This Erbium wavelength produces noticeable results with fewer side effects, due to its high peak absorption in 
water. Additionally, Juliet’s Erbium technology allows for a controlled thermal delivery to tissue. The Microspot hand piece 
delivers fractionated energy to induce skin resurfacing and improved skin quality, tone and texture.  

Additionally, our recently launched Secret RF platform is a Radio Frequency microneedling device that employs fractionated 
RF energy (2 MHz) delivered at different pre-programmed depths in the dermis to produce new collagen. The Secret RF 
comes with four treatment tips: a 25-pin tip, both insulated and semi-insulated, and a 64-pin tip, both insulated and semi-
insulated. The treatment has minimal side effects, negligible downtime and results in improved skin tone and texture as well 
as improvement in acne scars. 

Dyschromia – Our pulsed-light technologies allow our customers to safely and effectively treat red and brown dyschromia 
(skin discoloration), benign pigmented lesions, and rosacea. The practitioner delivers a narrow spectrum of light to the surface 
of the skin through our LimeLight hand pieces. These hand pieces include one of our proprietary wavelength filters, which 
reduce the energy level required for therapeutic effect and minimize the risk of skin injury. 

The 532 nm wavelength green laser option of the excel V and enlighten systems, as well as the 755 nm infrared wavelength 
of the excel HR, can be used to treat benign pigmented lesions in substantially the same way. 

In treating benign pigmented lesions, the hand piece is placed directly on the skin and then the pulse is triggered. The cells 
forming the pigmented lesion absorb the light energy, darken and then flake off over the course of two to three weeks. Several 
treatments may be required to completely remove the lesion. The treatment takes a few minutes per area treated and there are 
typically three to four weeks between treatments. 

Practitioners can also treat dyschromia and other skin conditions with our Pearl hand piece. During these treatments, the heat 
delivered by the Pearl hand piece will remove the outer layer of the epidermis while coagulating a portion of the epidermis. 
That coagulated portion will gently peel off over the course of a few days, revealing a new layer of skin underneath. Treatment 
of the full face can usually be performed in 15 to 30 minutes. Patients receive on average between one and three treatments 
at monthly intervals. 

Skin Quality – Our Titan technology allows our customers to use deep dermal heating to tighten lax skin. The practitioner 
delivers a spectrum of light to the skin through our Titan hand piece. This hand piece includes our proprietary light source 
and wavelength filter which tailors the delivered spectrum of light to provide heating at the desired depth in the skin. 

In treating compromised skin, the hand piece is placed directly on the skin and then the light pulse is triggered. A sustained 
pulse causes significant heating in the dermis. This heating can cause immediate collagen contraction while also stimulating 
long-term collagen regrowth. Several treatments may be required to obtain the desired degree of tightening of the skin. The 
treatment of a full face can take over an hour and there are typically four weeks between treatments. 

Our CE Mark allows us to market the Titan in the EU, Australia and certain other countries outside the U.S. for the treatment 
of wrinkles through skin tightening. However, in the U.S. we have a 510(k) clearance for only deep dermal heating. 

Sales and Marketing 

In the U.S. the Company markets and sells its products through a direct sales organization. The Company internally manages 
its U.S. and Canadian sales organization as one North American sales region. As of December 31, 2018, the Company had 
68 territories and a direct sales force of 68 employees. In addition, the Company created a new commercial organization in 
2018 dedicated to supporting consumable products for procedures performed in physicians’ practices. As of December 31, 
2018, the Company had nine employees related to consumable sales support. 

9 

Form 10-K  
  
  
  
  
  
  
  
   
  
  
  
International  sales  are  made  both  through  a  worldwide  distributor  network  in  over  40  countries,  as  well  as  a  direct 
international sales force. As of December 31, 2018, the Company had a direct sales force in Australia, Belgium, France, 
Germany, Hong Kong, Japan, Spain, Switzerland and the United Kingdom with a total of 41 direct sales employees. 

The Company also sells certain items like hand piece refills, cycle refills, consumable tips and marketing brochures through 
our web site www.cutera.com. 

Customers generally demand quality, performance, ease of use, and high productivity in relation to the cost of ownership. 
The Company responds to these customer demands by introducing new products focused on these requirements in the markets 
it serves. Specifically, the Company believes it introduces new products and applications that are innovative, address the 
specific aesthetic procedures in demand, and are upgradeable on its customers’ existing systems. In addition, the Company 
provides attractive upgrade pricing to new product families. To increase market penetration, the Company also markets to 
non-core practitioners in addition to our core specialties of plastic surgeons and dermatologists. 

The Company seeks to establish strong ongoing relationships with its customers through the upgradeability of the Company’s 
products, sales of extended service contracts, the refilling of hand pieces and replacement of disposable tips, ongoing training 
and support, and distributing skincare products in Japan. The Company primarily targets its marketing efforts to practitioners 
through office visits, workshops, trade shows, webinars and trade journals. The Company also markets to potential patients 
through  brochures,  workshops  and  its  website.  In  addition,  the  Company  offers  clinical  forums  with  recognized  expert 
panelists to promote advanced treatment techniques using our products to further enhance customer loyalty and uncover new 
sales opportunities. 

Competition 

The  industry  the  Company  operates  in  is  subject  to  intense  competition.  The  Company’s  products  compete  against 
conventional  non-energy-based  treatments,  such  as  electrolysis,  Botox  and  collagen  injections,  chemical  peels, 
microdermabrasion and sclerotherapy. The products also compete against laser and other energy-based products offered by 
other public companies, such as Hologic (acquired Cynosure in March 2017), El.En S.p.A, XIO Group (acquired Lumenis in 
September 2015), Allergan (acquired Zeltiq in April 2017), Bausch Health (Valeant), Vieve, as well as private companies, 
including Sisram, Syneron Candela (acquired in 2017 by an affiliate of private equity funds advised by Apax Partners), Sciton, 
InMode, BTL Industries and several others. 

Competition among providers of laser and other energy-based devices for the aesthetic market is characterized by extensive 
research and development efforts, and innovative technology. While the Company attempts to protect its products through 
patents  and  other  intellectual  property  rights,  there  are  few  barriers  to  entry  that  would  prevent  new  entrants  or  existing 
competitors from developing products that would compete directly with ours. There are many companies, both public and 
private,  that  are  developing  innovative  devices  that  use  both  energy-based  and  alternative  technologies.  Some  of  these 
competitors  have  greater  resources  than  the  Company  does  or  product  applications  for  certain  sub-markets  in  which  the 
Company does not participate. Additional competitors may enter the market, and the Company is likely to compete with new 
companies in the future. To compete effectively, the Company has to demonstrate that our products are attractive alternatives 
to other devices and treatments by differentiating our products on the basis of performance, brand name, service and price. 
The Company has encountered, and expects to continue to encounter, potential customers who, due to existing relationships 
with our competitors, are committed to, or prefer, the products offered by these competitors. Competitive pressures may result 
in price reductions and reduced margins for our products. 

Research and Development 

The Company focuses its research and development efforts on innovation and improvement for products and services that 
align with its mission: the Company consistently strives to understand its customers’ expectations for total excellence. The 
Company accomplishes this by its commitment to continuous improvement in design, manufacturing and service, which the 
Company believes provides for superior products and services to ensure on going customer satisfaction, trust and loyalty. 
The Company seeks to comply with all applicable domestic and international regulations to maintain the highest quality. 

As of December 31, 2018, the Company’s research and development activities were conducted by a staff of 38 employees 
with a broad base of experience in lasers, optoelectronics, software, and other related disciplines. The Company develops 
working  relationships  with  outside  contract  engineering  and  design  consultants, giving our  team  additional  technical  and 
creative breadth. The Company works closely with thought leaders and customers, to understand unmet needs and emerging 
applications in aesthetic medicine. 

10 

Form 10-K  
  
  
  
  
  
  
  
   
  
Acquisitions, Investments, and Distribution Agreements 

The  Company’s  strategy  of  providing  a  broad  range  of  therapeutic  capabilities  requires  a  wide  variety  of  technologies, 
products and capabilities. The rapid pace of technological development in the aesthetic device industry and the specialized 
expertise required in different areas make it difficult for the Company to develop a broad portfolio of technological solutions. 
In  addition  to  internally  generated  growth  through  research  and  development  efforts,  the  Company  has  considered,  and 
expects to continue to consider, acquisitions, investments and distribution agreements to provide access to new products and 
technologies in both new and existing markets. 

The Company expects to further our strategic objectives and strengthen its existing businesses by making future acquisitions, 
investments, or entering into new distribution agreements in areas that the Company believes it can acquire or stimulate the 
development  of  new  technologies  and  products.  Mergers  and  acquisitions  of  medical  technology  companies,  as  well  as 
distribution relationships are inherently risky and no assurance can be given that any acquisition will be successful or will 
not materially adversely affect the Company’s consolidated operations, financial condition and/or cash flows. 

Service and Support 

The  Company’s  products  are  engineered  to  enable  quick  and  efficient  service  and  support.  There  are  several  separate 
components  of  our  products,  each  of  which  can  easily  be  removed  and  replaced.  The  Company  believes  that  quick  and 
effective delivery of service is important to its customers. As of December 31, 2018, the Company had 65 people in our 
global  service  department.  Internationally,  the  Company  provides  direct  service  support  in  Australia,  Austria,  Belgium, 
France, Germany, Hong Kong, Japan, Spain, Switzerland and the United Kingdom. Services and support outside of these 
direct markets are made through a worldwide distributor network in over 40 countries. 

The Company offers post-warranty services to its customers through extended service contracts that cover replacement parts 
and labor for a term of one, two, or three years. The Company also offers services on a time-and-materials basis for detachable 
hand piece replacements, parts and labor. Customers are notified before their initial warranty expires and are able to purchase 
extended service plans covering replacement parts and labor. 

In  countries  where  the  Company  is  represented  by  distributor  partners,  customers  are  serviced  through  the  distributor. 
Distributors are generally provided 14 to 16 months warranty coverage for parts only, with labor customarily provided to the 
end  customer  by  the  distributor.  The  Company’s  Titan,  truSculpt  3D  and  truSculpt  iD  hand  pieces  generally  include  a 
warranty for a set number of shots, instead of for a period of time. 

Manufacturing 

The Company manufactures its products with components and subassemblies supplied by vendors, and assembles and tests 
each of its products at the Brisbane, California facility. Quality control, cost reduction and inventory management are top 
priorities of the manufacturing operations. 

The Company purchases certain components, subassemblies and assembled systems from a limited number of suppliers. The 
Company has flexibility with its suppliers to adjust the number of components and subassemblies as well as the delivery 
schedules. The forecasts are based on historical demands and sales projections. Lead times for components and subassemblies 
may vary significantly depending on the size of the order, time required to fabricate and test the components or subassemblies, 
specific supplier requirements and current market demand for the components and subassemblies. The potential for disruption 
of supply is reduced by maintaining sufficient inventories and identifying additional suppliers. The time required to qualify 
new suppliers for some components, or to redesign them, could cause delays in our manufacturing. To date, the Company 
has  not  experienced  significant  delays  in  obtaining  any  of  its  components  or  subassemblies.  The  Company  uses  small 
quantities of common cleaning products in its manufacturing operations, which are lawfully disposed of through a normal 
waste management program. The Company does not forecast any material costs due to compliance with environmental laws 
or regulations. 

The Company is required to manufacture our products in compliance with the FDA’s Quality System Regulation (“QSR”). 
The QSR covers the methods and documentation of the design, testing, control, manufacturing, labeling, quality assurance, 
packaging, storage and shipping of our products. The FDA enforces the QSR through periodic unannounced inspections. The 
Company had an FDA full quality system audit in March 2017. There were no significant findings or observations as a result 
of this audit, however our failure to maintain compliance with the QSR requirements could result in the shutdown of our 
manufacturing operations and the recall of our products, which would have a material adverse effect on our business. In the 
event that one of our suppliers fails to maintain compliance with specified quality requirements, the Company may have to 

11 

Form 10-K  
  
  
  
  
  
  
  
  
  
qualify a new supplier and could experience manufacturing delays as a result. The Company has opted to maintain quality 
assurance and quality management certifications to enable us to market our products in the U.S., the member states of the 
EU, the European Free Trade Association and countries which have entered into Mutual Recognition Agreements with the 
EU. In January 2018, the Company conducted our recertification audit to the requirements of ISO 13485:2003 under the 
Medical Device Single Audit Program (“MDSAP”) for the 5 regulatory jurisdictions signatory to MDSAP (FDA - US, Health 
Canada - Canada, Therapeutic Goods Administration (“TGA”) - Australia, Pharmaceuticals and Medical Devices Agency 
(“PMDA”) - Japan, and Agência Nacional de Vigilancia Sanitária (“ANVISA”) - Brazil); and for the EU under Europäische 
Norm (“EN”) International Standards Organization (“ISO”) 13485:2012 and Medical Device Directive (MDD”) 93/42/EEC. 
The  Company  passed  the  recertification  audit  establishing  compliance  with  ISO  13485:2003  under  MDSAP;  EN  ISO 
13458:2012;  and  MDD  93/42/EEC.  The  MDSAP  and  EU  certification  can  be  used  to  establish  compliance  with  Good 
Manufacturing  Practices  (“GMP”),  QSR,  and  Quality  Management  System  (“QMS”)  requirements  for  all  six  regulatory 
jurisdictions, replacing routine audits from each regulatory jurisdiction. Our manufacturing facility is ISO 13485 certified. 

Patents and Proprietary Technology 

The  Company  relies  on  a  combination  of  patent,  copyright,  trademark  and  trade  secret  laws,  and  non-disclosure, 
confidentiality and invention assignment agreements to protect our intellectual property rights. As of February 28, 2019, the 
Company had 32 issued U.S. patents and 5 pending U.S. patent applications. The Company intends to file for additional 
patents and trademarks to continue to strengthen our intellectual property rights. Patents typically have a 20-year term from 
the application filing date. There can be no assurance that pending patent applications will result in the issuance of patents, 
that patents issued to or licensed by the Company will not be challenged or circumvented by competitors, or that these patents 
will  be  found  to  be  valid  or  sufficiently  broad  to  protect  our  technology  or  to  provide  the  Company  with  a  competitive 
advantage. 

The Company has also obtained certain trademarks and trade names for our products and maintain certain details about our 
processes,  products  and  strategies  as  trade  secrets.  In  the  U.S.  and  several  foreign  countries,  the  Company  registers  its 
Company name and several of its product names as trademarks, including Cutera, AcuTip, CoolGlide, CoolGlide excel, excel, 
enlighten, Juliet, LimeLight, myQ, Pearl, ProWave 770 , ProWave LX, Secret RF, Solera (discontinued as of January 2018), 
Titan,  truSculpt  and  xeo.  The  Company  may  have  common  law  rights  in  other  product  names,  including  excel  V,  Pearl 
Fractional, Solera, Titan and excel HR. The Company intends to file for additional patents and trademarks to continue to 
strengthen our intellectual property rights. 

The  Company  relies  on  non-disclosure  and  non-competition  agreements  with  employees,  technical  consultants  and  other 
parties to protect, in part, trade secrets and other proprietary technology. The Company also requires them to agree to disclose 
and assign to us all inventions conceived in connection with the relationship. There can be no assurance that these agreements 
will not be breached, that the Company will have adequate remedies for any breach, that others will not independently develop 
equivalent proprietary information or that third parties will not otherwise gain access to our trade secrets and proprietary 
knowledge. 

For additional information, please refer to Item 1A. Risk Factors of this Annual Report on Form 10-K, under the section 
entitled “Risk Factors - Intellectual property rights may not provide adequate protection for some or all of our products, 
which may permit third parties to compete against us more effectively, and we may be involved in future costly intellectual 
property litigation, which could impact our future business and financial performance.” 

12 

Form 10-K   
  
  
   
  
  
 
 
Government Regulation 

United States 

The Company’s products are medical devices subject to regulation by numerous government agencies, including the FDA 
and counterpart agencies outside the U.S. To varying degrees, each of these agencies require us to comply with laws and 
regulations  governing  the  research,  development,  testing,  manufacturing,  labeling,  pre-market  clearance  or  approval, 
marketing, distribution, advertising, promotion, record keeping, reporting, tracking, and importing and exporting of medical 
devices. In the U.S., FDA regulations govern the following activities that the Company performs and will continue to perform 
to ensure that medical products distributed domestically or exported internationally are safe and effective for their intended 
uses: 

●   product design and development; 
●   product testing; 
●   product manufacturing; 
●   product safety; 
●   product labeling; 
●   product storage; 
●   record keeping; 
●   pre-market clearance or approval; 
●   advertising and promotion; 
●   production; 
●   product sales and distribution; and 
●   complaint handling. 

FDA’s Pre-market Clearance and Approval Requirements 

Unless an exemption applies, each medical device the Company wishes to commercially distribute in the U.S. will require 
either prior 510(k) clearance, de novo or pre-market approval from the FDA. The FDA classifies medical devices into one of 
three classes. Devices deemed to pose lower risks are placed in either class I or II, which requires the manufacturer to submit 
to the FDA a pre-market notification requesting permission to commercially distribute the device. This process is generally 
known as 510(k) clearance. Some low risk devices are exempted from this requirement. Devices deemed by the FDA to pose 
the  greatest  risk,  such  as  life-sustaining,  life-supporting  or  implantable  devices,  or  devices  deemed  not  substantially 
equivalent to a previously cleared 510(k) device, are placed in class III, requiring more rigorous pre-market approval. All of 
our current products are class II devices. 

510(k) Clearance Pathway 

When 510(k) clearance is required, the Company  must submit a pre-market notification demonstrating that our proposed 
device is substantially equivalent to a previously cleared 510(k) device or a device that was in commercial distribution before 
May 28, 1976 for which the FDA has not yet called for the submission of Pre-Market Approval, or "PMA", applications. By 
regulation,  the  FDA  is  required  to  clear  or  deny  510(k),  pre-market  notification  within  90  days  of  submission  of  the 
application.  As  a  practical  matter,  clearance  often  takes  significantly  longer.  The  FDA  may  require  further  information, 
including  clinical  data,  to  make  a  determination  regarding  substantial  equivalence.  Laser  devices  used  for  aesthetic 
procedures, such as hair removal, have generally qualified for clearance under 510(k) procedures. 

13 

Form 10-K  
  
  
   
  
  
  
  
 
 
The following table details the indications for which the Company received a 510(k) clearance for our products and when 
these clearances were received. 

FDA Marketing Clearances: 
Laser-based products: 

    Date Received: 

-  treatment of vascular lesions ...........................................................................................................     
-  hair removal .....................................................................................................................................     
-  permanent hair reduction .................................................................................................................     
-  treatment of benign pigmented lesions and pseudo folliculitis barbae, commonly referred to as 

razor bumps, and for the reduction of red pigmentation in scars .....................................................     
-  treatment of wrinkles .......................................................................................................................     
-  treatment to increase clear nail in patients with onychomycosis .....................................................  
-  expanded spot size to 5 mm for clear nail in patients with onychomycosis ....................................  
-  addition of Alexandrite 755 nm laser wavelength for hair removal, permanent hair reduction and 

June 1999
March 2000
January 2001

June 2002
October 2002
April 2011
May 2013

the treatment of vascular and benign pigmented lesions .................................................................     December 2013

-  enlighten picosecond and nanosecond 532/1064 nm for the treatment of benign pigmented 

lesions ..............................................................................................................................................    

August 2014
-  enlighten picosecond and nanosecond 532/1064 nm for multi-colored tattoo removal  ..................     November 2014
-  enlighten III picosecond and nanosecond 670 nm wavelength cleared for benign pigmented 

lesions ..............................................................................................................................................  
-  enlighten picosecond and nanosecond 532/1064 nm higher performance specifications for multi-
colored tattoo removal and the treatment of benign pigmented lesions ...........................................  

-  enlighten III picosecond and nanosecond 532/670/1064 nm for multi-colored tattoo removal, 
adding 670 nm for the treatment of green and blue tattoo inks, and the treatment of benign 
pigmented lesions with higher performance specifications .............................................................  
-  enlighten Micro Lens Array (MLA) for treatment of acne scars .....................................................  

November 2016

April 2017 

October 2017
December 2018

Pulsed-light technologies: 

-  treatment of pigmented lesions ........................................................................................................     
-  hair removal and vascular treatments ..............................................................................................     

March 2003
March 2005

Infrared Titan technology for deep dermal heating for the temporary relief of minor muscle and joint 

pain and for the temporary increase in local circulation where applied .................................................     

February 2004

Solera tabletop console: 

-  for use with the Titan hand piece .....................................................................................................     
-  for use with our pulsed-light hand pieces ........................................................................................     

October 2004
January 2005

Pearl product for the treatment of wrinkles ..........................................................................................     

March 2007

Pearl Fractional product for skin resurfacing and coagulation ...........................................................     

August 2008

truSculpt radio frequency product for deep tissue heating for the temporary relief of minor muscle 
and joint pain and for a temporary improvement in the appearance of cellulite. Additionally, it is 
cleared for reduction in circumference of the abdomen and non-invasive lipolysis of the abdomen. 

-  16cm2 to 25cm2 hand pieces for smaller body parts .......................................................................    
April 2008 
-  16cm2 to 40cm2 hand pieces for larger body parts .........................................................................     November 2012 
-  Product labeling and technology updates for existing clearances ....................................................    
September 2014 
-  Temporary reduction in circumference of the abdomen ..................................................................     December 2016 
August 2017  
-  truSculpt 2.0: Hands-free treatment powering sequentially six 40 cm2 puck-style applicators ......    
June 2018  
-  truSculpt iD: for non-surgical fat-reduction and circumferential reduction procedures ..................    

Pre-Market Approval (“PMA”) Pathway 

A PMA must be submitted to the FDA if the device cannot be cleared through the 510(k) process. A PMA must be supported 
by extensive data, including but not limited to, technical, preclinical, clinical trials, manufacturing and labeling to demonstrate 
to the FDA’s satisfaction the safety and effectiveness of the device. No device that the Company developed to date requires 
pre-market approval, although development of future devices or clearances may require pre-market approval. 

14 

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Product Modifications 

Pursuant to FDA regulations, after a device receives 510(k) clearance or a PMA, any modification that could significantly 
affect its safety or effectiveness, or that would constitute a major change in its intended use, requires a new clearance or 
approval. The FDA requires manufacturers to make this determination initially, but the FDA can review any such decision 
and may disagree with a manufacturer’s determination. To date, the Company has modified aspects of our products after 
receiving regulatory clearance, and determined that new 510(k) clearances are not required for these modifications. If the 
FDA disagrees with our determination not to seek a new 510(k) clearance or PMA, the FDA may retroactively require the 
Company to seek 510(k) clearance or pre-market approval. The FDA could also require the Company to cease marketing and 
distribution  and/or  recall  the  modified  device  until  510(k)  clearance  or  pre-market  approval  is  obtained.  Also,  in  these 
circumstances, the Company may be subject to significant regulatory fines or penalties. 

Clinical Trials 

When  FDA  approval  of  a  class  I,  class  II  or  class  III  device  requires  human  clinical  trials,  and  if  the  device  presents  a 
“significant risk,” as defined by the FDA, to human health, the device sponsor is required to file an Investigational Device 
Exemption, or IDE, application with the FDA and obtain IDE approval prior to commencing the human clinical trial. If the 
device is considered a “non-significant” risk, IDE submission to the FDA is not required. Instead, only approval from the 
Institutional Review Board (“IRB”), overseeing the clinical trial is required. Human clinical studies are generally required in 
connection with approval of class III devices and may be required for class I and II devices. The IDE application must be 
supported by appropriate data, such as animal and laboratory testing results, showing that it is safe to test the device in humans 
and that the testing protocol is scientifically sound. The IDE must be approved in advance by the FDA for a specified number 
of patients. Clinical trials for a significant risk device may begin once the application is reviewed and cleared by the FDA 
and the appropriate institutional review boards at the clinical trial sites. Future clinical trials of our products may require that 
the Company submits and obtains clearance of an IDE from the FDA prior to commencing clinical trials. The FDA, and the 
IRB at each institution at which a clinical trial is being performed, may suspend a clinical trial at any time for various reasons, 
including a belief that the subjects are being exposed to an unacceptable health risk. 

Pervasive and Continuing Regulation 

After a device is placed on the market, numerous regulatory requirements apply. These include: 

●   Quality system regulations, which require manufacturers, including third-party manufacturers, to follow stringent design, 
testing, control, documentation and other quality assurance procedures during all aspects of the manufacturing process; 
●   Labeling regulations and FDA prohibitions against the promotion of products for un-cleared, unapproved or “off-label” 

uses; 

●  Medical device reporting regulations, which require that manufacturers report to the FDA if their device may have caused 
or contributed to a death or serious injury or malfunctioned in a way that would likely cause or contribute to a death or 
serious injury if the malfunction were to recur; and 

●   Post-market surveillance regulations, which apply when necessary to protect the public health or to provide additional 

safety and effectiveness data for the device. 

The FDA has broad post-market and regulatory enforcement powers. The Company is subject to unannounced inspections 
by the FDA and the Food and Drug Branch of the California Department of Health Services (or “CDHS”), to determine our 
compliance  with  the  QSR  and  other  regulations,  and  these  inspections  may  include  the  manufacturing  facilities  of  our 
subcontractors. In the past, our prior facility has been inspected, and observations were noted. There were no findings that 
involved a material violation of regulatory requirements. Our responses to these observations have been accepted by the FDA 
and CDHS, and the Company believes that it is in substantial compliance with the QSR. Our current manufacturing facility 
has been inspected by the FDA and the CDHS. The FDA and the CDHS noted observations, but there were no findings that 
involved a material violation of regulatory requirements. Our responses to those observations have been accepted by the FDA 
and CDHS. 

The  Company  is  also  regulated  under  the  Radiation  Control  for  Health  and  Safety  Act,  which  requires  laser  products  to 
comply with performance standards, including design and operation requirements, and manufacturers to certify in product 
labeling  and  in  reports  to  the  FDA  that  their  products  comply  with  all  such  standards.  The  law  also  requires  laser 
manufacturers to file new product and annual reports, maintain manufacturing, testing and sales records, and report product 
defects. Various warning labels must be affixed and certain protective devices installed, depending on the class of the product. 

15 

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Failure to comply with applicable regulatory requirements can result in enforcement action by the FDA, which may include 
any of the following sanctions: 

●   Warning letters, fines, injunctions, consent decrees and civil penalties; 
●   Repair, replacement, recall or seizure of our products; 
●   Operating restrictions or partial suspension or total shutdown of production; 
●   Refusing our requests for 510(k) clearance or pre-market approval of new products, new intended uses, or modifications 

to existing products; 

●   Withdrawing 510(k) clearance or pre-market approvals that have already been granted; and 
●   Criminal prosecution and penalties. 

The FDA also has the authority to require the Company to repair, replace or refund the cost of any medical device that it has 
manufactured or distributed. If any of these events were to occur, they could have a material adverse effect on the Company’s 
business. 

The Company is also subject to a wide range of federal, state and local laws and regulations, including those related to the 
environment, health and safety, land use and quality assurance. The Company believes that compliance with these laws and 
regulations as currently in effect will not have a material adverse effect on our capital expenditures, earnings and competitive 
and financial position. 

International 

International sales of medical devices are subject to foreign governmental regulations, which vary substantially from country 
to country. The time required to obtain clearance or approval by a foreign country may be longer or shorter than that required 
for FDA clearance or approval, and the clearance or approval requirements may be different from those in the U.S. 

In Japan, the Company is actively seeking approvals for products to supplement our existing approvals for enlighten, excel 
V, excel HR, LimeLight, ProWave, Solera, Titan, truSculpt iD and xeo. 

In the European Economic Area, or EEA, (which is composed of the 28 Member States of the EU plus Norway, Liechtenstein 
and Iceland), a single regulatory approval process exists, and conformity with the legal requirements is represented by the 
CE mark. While it remains somewhat unresolved, the cabinet of the United Kingdom agrees that the UK should maintain 
conformity  with  the  CE  mark  process  following  Brexit.  Other  countries,  such  as  Switzerland,  have  entered  into  Mutual 
Recognition  Agreements  and  allow  the  marketing  of  medical  devices  that  meet  EU  requirements.  The  EU  has  adopted 
numerous directives and European Standardization Committees have promulgated voluntary standards regulating the design, 
manufacture,  clinical  trials,  labeling  and  adverse  event  reporting  for  medical  devices.  Devices  that  comply  with  the 
requirements of a relevant directive will be entitled to bear CE conformity marking, indicating that the device conforms to 
the essential requirements of the applicable directives and, accordingly, can be commercially distributed throughout the EEA 
and  countries  which  have  entered  into  a  Mutual  Recognition  Agreement.  The  method  of  assessing  conformity  varies 
depending on the type and class of the product, but normally involves a combination of self-assessment by the manufacturer 
and a third-party assessment by a Notified Body, an independent and neutral institution appointed by a country to conduct 
the conformity assessment. This third-party assessment may consist of an audit of the manufacturer’s quality system and 
specific testing of the manufacturer’s device. An assessment by a Notified Body in one member state of the EEA, or one 
country which has entered into a Mutual Recognition Agreement is required in order for a manufacturer to commercially 
distribute the product throughout these countries. ISO 9001 and ISO 13845 certification are voluntary harmonized standards. 
Compliance establishes the presumption of conformity with the essential requirements for a CE Marking. In February 2000, 
our facility was awarded the ISO 9001 and EN 46001 certification. In March 2003, the Company received our ISO 9001 
updated  certification  (ISO  9001:2000)  as  well  as  our  certification  for  ISO  13485:1996  which  replaced  our  EN  46001 
certification. In March 2004, the Company received our ISO 13485:2003 certification and in March 2006, March 2009, and 
January  2012  we  passed  ISO  13485  recertification  audits.  In  January  2015,  the  Company  passed  a  recertification  audit 
establishing compliance with the requirements of EN ISO 13485:2012, CAN/CSA ISO 13485:2003, and MDD 93/42/EEC. 
In January 2018, the Company conducted our recertification audit to the requirements of ISO 13485:2003 under the Medical 
Device Single Audit Program (MDSAP) for the 5 regulatory jurisdictions signatory to MDSAP (FDA - US, Health Canada - 
Canada, TGA - Australia, PMDA - Japan, and ANVISA - Brazil); and for the EU under EN ISO 13485:2012 and MDD 
93/42/EEC. The Company passed the recertification audit establishing compliance with ISO 13485:2003 under MDSAP; EN 
ISO 13458:2012; and MDD 93/42/EEC. In January 2019, the Company passed the upgrade audit establishing compliance 
with ISO 13485:2016 and the surveillance audit under MDSAP. The MDSAP and EU certification can be used to establish 
compliance  with  GMP/QSR/QMS  requirements  for  all  six  regulatory  jurisdictions,  replacing  routine  audits  from  each 
regulatory jurisdiction. For cause audits can still occur. 

16 

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Applicability of Anti-Corruption Laws and Regulations 

The Company’s worldwide business is subject to the U.S. Foreign Corrupt Practices Act of 1977 (the “FCPA”), the United 
Kingdom  Bribery  Act  of  2010  (the  “UK  Bribery  Act”)  and  other  anti-corruption  laws  and  regulations  applicable  in  the 
jurisdictions where the Company operates. The FCPA can be used to prosecute companies in the U.S. for arrangements with 
physicians, or other parties outside the U.S., if the physician or party is a government official of another country and the 
arrangement violates the law of that country. The UK Bribery Act prohibits both domestic and international bribery, as well 
as bribery across both public and private sectors. There are similar laws and regulations applicable to Cutera outside the U.S., 
all of which are subject to evolving interpretations. For additional information, please refer to Item 1A. Risk Factors of this 
Annual Report on Form 10-K, under the sections entitled “Risk Factors – the Company’s failure to comply with rules relating 
to  bribery, foreign  corrupt  practices,  and  privacy  and  security  laws  may  subject  the Company  to  penalties  and  adversely 
impact our reputation and business operations.” 

Patient Privacy and Security Laws 

Various laws worldwide protect the confidentiality of certain patient health and other consumer information, including patient 
medical records, and restrict the use and disclosure of patient health information by healthcare providers. Privacy standards 
in Europe and Asia are becoming increasingly strict, enforcement action and financial penalties related to privacy in the EU 
are growing, and new laws and restrictions are being passed. The management of cross-border transfers of information among 
and outside of EU member countries is becoming more complex, which may complicate our clinical research and commercial 
activities, as well as product offerings that involve transmission or use of data. The Company will continue its efforts to 
comply with those requirements and to adapt our business processes to those standards. 

In  the  U.S.,  the  Health  Insurance  Portability  and  Accountability  Act  of  1996  (“HIPAA”),  as  amended  by  the  Health 
Information Technology and Clinical Health Act (“HITECH”) and their respective implementing regulations, including the 
final  omnibus  rule  published  on  January  25,  2013,  imposes  specified  requirements  relating  to  the  privacy,  security  and 
transmission  of  individually  identifiable  health  information.  Among  other  things,  HITECH  makes  HIPAA’s  privacy  and 
security standards directly applicable to “business associates,” defined as independent contractors or agents of covered entities 
that create, receive, maintain or transmit protected health information in connection with providing a service for or on behalf 
of a covered entity. HITECH also increased the civil and criminal penalties that may be imposed against covered entities, 
business associates and possibly other persons, and gave state attorneys new general authority to file civil actions for damages 
or injunctions in federal courts to enforce the federal HIPAA laws and seek attorney’s fees and costs associated with pursuing 
federal civil actions. In addition, state laws govern the privacy and security of health information in certain circumstances, 
many of which differ from each other in significant ways, thus complicating compliance efforts. The Company potentially 
operates as a business associate to covered entities in a limited number of instances. In those cases, the patient data that the 
Company receives may include protected health information, as defined under HIPAA. Enforcement actions can be costly 
and interrupt regular operations of its business. While the Company has not been named in any such actions, if a substantial 
breach or loss of data from our records were to occur, the Company could become a target of such litigation. 

In the EU, Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data and on the 
free  movement  of  such  data  (“General  Data  Protection  Regulation”  or  “GDPR”)  came  into effect  on  May  25, 2018.  The 
GDPR replaces Directive 95/46/EC (“Data Protection Directive”). While many of the principles of the GDPR reflect those 
of the Data Protection Directive, for example in relation to the requirements relating to the privacy, security and transmission 
of  individually  identifiable  health  information,  there  are  a  number  of  changes.  In  particular:  (1)  pro-active  compliance 
measures are introduced, such as the requirement to carry out a Privacy Impact Assessment and to appoint a Data Protection 
Officer where health data is processed on a “large scale;” and (2) the administrative fines that can be levied are significantly 
increased, the maximum being the higher of €20 million, or 4%, of the total worldwide annual turnover of the group in the 
previous financial year. While we believe we are compliant with GDPR, the recent implementation of regulation, coupled 
with the early limited enforcement action make it difficult to assess. 

Environmental Health and Safety Laws 

The Company is also subject to various environmental health and safety laws and regulations worldwide. Like other medical 
device companies, our manufacturing and other operations involve the use and transportation of substances regulated under 
environmental health and safety laws including those related to the transportation of hazardous materials. To the best of our 
knowledge at this time, the Company does not expect that compliance with environmental protection laws will have a material 
impact on our consolidated results of operations, financial position or cash flows. 

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Employees 

As of December 31, 2018, the Company had 402 employees, compared to 367 employees as of December 31, 2017. Of the 
402 employees at December 31, 2018, 161 were in sales and marketing, 89 in manufacturing operations, 77 in technical 
service, 38 in research and development and 37 in general and administrative. The Company believes that its future success 
will  depend  in  part  on  our  continued  ability  to  attract,  hire  and  retain  qualified  personnel.  None  of  our  employees  are 
represented by a labor union, and the Company believes its employee relations are good. 

Available Information 

The Company makes its periodic and current reports, including the Company's Annual Reports on Form 10-K, Quarterly 
Reports on Form 10-Q, Current Reports on Form 8-K, and any amendments to those reports, filed or furnished pursuant to 
Section 13(a)  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  as  well  as its  charters  for the  Company's Audit  and 
Compensation Committees and its Code of Ethics, available free of charge, on the Company’s website as soon as practicable 
after  such  material  is  electronically  filed  or  furnished  with  the  Securities  and  Exchange  Commission  (the  “SEC”).  The 
Company’s website  address  is  www.cutera.com  and  the reports  are filed under  “SEC Filings,”  on  the  Company-Investor 
Relations portion of our website. These reports and other information concerning the Company may be accessed through the 
SEC’s website at www.sec.gov. 

ITEM 1A.  RISK FACTORS 

The Company operates in a rapidly changing economic and technological environment that presents numerous risks, many 
of which are driven by factors that the Company cannot control or predict. The Company’s business, financial condition and 
results of operations may be impacted by a number of factors. In addition to the factors discussed elsewhere in this report, 
the following risks and uncertainties could materially harm our business, financial condition or results of operations, including 
causing our actual results to differ materially from those projected in any forward-looking statements. The following list of 
significant  risk  factors  is  not  all-inclusive  or  necessarily  in  order  of  importance.  Additional  risks  and  uncertainties  not 
presently known to the Company, or that the Company currently deem immaterial, also may materially adversely affect us in 
future periods. You should carefully consider these risks and uncertainties before investing in our securities. 

The  Company’s  annual and  quarterly  operating results may  fluctuate in  the  future, which  may  cause  the  Company’s 
share price to decline. 

The Company’s net sales, expenses and operating results may vary significantly from year to year and quarter to quarter for 
several reasons, including, without limitation: 

●   the ability of the Company’s sales force to effectively market and promote the Company’s products, and the extent to 

which those products gain market acceptance; 

●   the inability to meet the Company's debt repayment obligations under the Loan and Security Agreement with Wells Fargo 

Bank, N.A. (the“Revised Revolving Line of Credit”) due to insufficient cash; 

●   the possibility  that  cybersecurity  breaches, data breaches, and other disruptions  could compromise  our  information or 

result in the unauthorized disclosure of confidential information; 

●   the existence and timing of any product approvals or changes; 
●   the  rate  and  size  of  expenditures  incurred  on  the  Company’s  clinical,  manufacturing,  sales,  marketing  and  product 

development efforts; 

●   the Company’s ability to attract and retain personnel; 
●   the availability of key components, materials and contract services, which depends on the Company’s ability to forecast 

sales, among other things; 

●   investigations of the Company’s business and business-related activities by regulatory or other governmental authorities; 
●   variations in timing and quantity of product orders; 
●   temporary manufacturing interruptions or disruptions; 
●   the timing and success of new product and new market introductions, as well as delays in obtaining domestic or foreign 

regulatory approvals for such introductions; 

●   increased competition, patent expirations or new technologies or treatments; 
●   impact of the FDA communication letter regarding “vaginal rejuvenation” procedures using energy-based devices on sales 

of the Company's products; 
●   product recalls or safety alerts; 
●   litigation,  including  product  liability,  patent,  employment,  securities  class  action,  stockholder  derivative,  general 

commercial and other lawsuits; 

18 

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●   volatility in the global market and worldwide economic conditions; 
●   changes in tax laws, including changes domestically and internationally, or exposure to additional income tax liabilities; 
●   the impact of the new EU privacy regulations (GDPR) on the Company’s resources; 
●   the financial health of our customers and their ability to purchase our products in the current economic environment; and 
●   other unusual or non-operating expenses, such as expenses related to mergers or acquisitions, may cause operating results 

to vary. 

As a result of any of these factors, the Company’s consolidated results of operations may fluctuate significantly, which may 
in turn cause its share price to fluctuate. 

If defects are discovered in the Company’s products, the Company may incur additional unforeseen costs, customers may 
not purchase the Company’s product and the Company’s reputation may suffer. 

The Company’s success depends on the quality and reliability of its products. While the Company’s subject components are 
sourced and products manufactured to stringent quality specifications and processes, the Company’s products incorporate 
different components including optical components, and other medical device software, any of which may contain errors or 
exhibit  failures,  especially  when  products  are  first  introduced.  In  addition,  new  products  or  enhancements  may  contain 
undetected errors or performance problems that, despite testing, are discovered only after commercial shipment. Because our 
products are designed to be used to perform complex surgical procedures, due to the serious and costly consequences of 
product failure, the Company and its customers have an increased sensitivity to such defects. In the past, the Company has 
voluntarily  recalled  certain  products.  Although  our  products  are  subject  to  stringent  quality  processes  and  controls,  the 
Company cannot provide assurance that its products will not experience component aging, errors, or performance problems. 
If the Company experiences product flaws or performance problems, any or all of the following could occur: 

●   delays in product shipments; 
●   loss of revenue; 
●   delay in market acceptance; 
●   diversion of our resources; 
●   damage to our reputation; 
●   product recalls; 
●   regulatory actions; 
●   increased service or warranty costs; or 
●   product liability claims. 

Costs associated with product flaws or performance problems could have a material adverse effect on our business, financial 
condition, results of operations, or cash flows. 

The success and continuing development of our products depends, in part, upon maintaining strong relationships with 
physicians and other healthcare professionals. 

If  the  Company  fails  to  maintain  our  working  relationships  with  physicians  and  other  ancillary  healthcare  and  aesthetic 
professionals, the Company’s products may not be developed and marketed in line with the needs and expectations of the 
professionals  who  use  and  support  our  products.  Physicians  assist  us  as  researchers,  marketing  consultants,  product 
consultants, and public speakers, and the Company relies on these professionals to provide us with considerable knowledge 
and  experience.  If  the  Company  is  unable  to  maintain  these  strong  relationships,  the  development  and  marketing  of  our 
products  could  suffer,  which  could  have  a  material  adverse  effect  on  our  consolidated  financial  condition  and  results  of 
operations. 

The Company relies heavily on its sales professionals to market and sell its products worldwide. If the Company is unable 
to hire, effectively train, manage, improve the productivity of, and retain our sales professionals, the Company’s business 
will be harmed, which would impair its future revenue and profitability. 

The Company’s success largely depends on our ability to hire, train, manage, train, and improve the productivity levels of 
the Company’s sales professionals worldwide. Because of the Company’s focus on non-core practitioners in the past, several 
of its sales professionals do not have established relationships with the core market, consisting of dermatologists and plastic 
surgeons, or where those relationships exist, they are not appropriately strong. 

19 

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Competition for sales professionals who are familiar with, and trained to sell in, the aesthetic equipment market continues to 
be  robust.  As  a  result,  the  Company  occasionally  loses  our  sales  people  to  competitors.  The  Company’s  industry  is 
characterized  by  a  few  established  companies  that  compete  vigorously  for  talented  sales  professionals.  Some  of  its  sales 
professionals leave the Company for jobs that they perceive to be better opportunities, both within and outside of the aesthetic 
industry. For instance, in the second half of 2018, the Company experienced significant turnover of our sales professionals, 
including several people in key sales leadership positions. Most of these sales professionals went to work for a competitor. 
We believe the loss of these sales professionals negatively impacted our sales performance in the second half of 2018. The 
Company believes it has adequate measures in place to protect our proprietary and confidential information when employees 
leave our Company, however the ability to enforce these measures varies from jurisdiction to jurisdiction and we must make 
a case-by-case decision regarding legal enforcement action. For instance, covenants not-to-compete are not allowed in many 
states, and if allowed, difficult to enforce in many jurisdictions. Furthermore, such legal enforcement actions are expensive 
and we cannot give any assurance that these enforcement actions will be successful. 

However, the Company also continues to hire and train new sales people, including several from our competitors. Several of 
the Company’s sales employees and sales management are recently hired or transferred into different roles, and it will take 
time for them to be fully trained to improve their productivity. In addition, due to the competition for sales professionals in 
our industry, the Company also recruits sales professionals from outside the industry. Sales professionals from outside the 
industry typically take longer to train and become familiar with our products and the procedures in which they are used. As 
a result of a lack of industry knowledge, these sales professionals may take longer to become productive members of our 
sales force. 

The Company trains its existing and recently recruited sales professionals to better understand our existing and new product 
technologies and how they can be positioned against our competitors’ products. These initiatives are intended to improve the 
productivity of our sales professionals and our revenue and profitability. It takes time for the sales professionals to become 
productive  following  their  training  and  there  can  be  no  assurance  that  the  newly  recruited  sales  professionals  will  be 
adequately trained in a timely manner, or that the Company direct sales productivity will improve, or that the Company will 
not experience significant levels of attrition in the future. 

Measures the Company implements in an effort to recruit, retain, train and manage our sales professionals, strengthen their 
relationships with core market physicians, and improve their productivity may not be successful and may instead contribute 
to instability in its operations, additional departures from our sales organization, or further reduce our revenue and harm our 
business. If the Company is not able to improve the productivity and retention of our North American and international sales 
professionals, then the Company’s total revenue, profitability and stock price may be adversely impacted. 

The aesthetic equipment market is characterized by rapid innovation. To compete effectively, the Company must develop 
and/or  acquire  new  products,  seek  regulatory  clearance,  market  them  successfully,  and  identify  new  markets  for  our 
technology. 

The  aesthetic  light  and  energy-based  treatment  system  industry  is  subject  to  continuous  technological  development  and 
product innovation. If the Company does not continue to innovate and develop new products and applications, our competitive 
position will likely deteriorate as other companies successfully design and commercialize new products and applications or 
enhancements  to  our  current  products.  The  Company  created  products  to  apply  our  technology  to  body  contouring,  hair 
removal, treatment of veins, tattoo removal, and skin revitalization, including the treatment of diffuse redness, skin laxity, 
fine lines, wrinkles, skin texture, pore size and benign pigmented lesions, etc. For example, the Company introduced Juliet, 
a  product  for  women’s  intimate  health,  in  December  2017,  Secret  RF,  a  fractional  RF  microneedling  device  for  skin 
revitalization, in January 2018, enlighten SR in April 2018, and truSculpt iD in July 2018. To grow in the future, the Company 
must continue to develop and/or acquire new and innovative aesthetic products and applications, identify new markets, and 
successfully launch the newly acquired or developed product offerings. 

To successfully expand the Company’s product offerings, the Company must, among other things: 

●   develop or otherwise acquire new products that either add to or significantly improve our current product offerings; 
●   obtain regulatory clearance for these new products; 
●   convince our existing and prospective customers that our product offerings are an attractive revenue-generating addition 

to their practice; 

●   sell our product offerings to a broad customer base; 
●   identify new markets and alternative applications for our technology; 
●   protect our existing and future products with defensible intellectual property; and 
●   satisfy and maintain all regulatory requirements for commercialization. 

20 

Form 10-K  
  
  
  
  
  
  
Historically,  product  introductions  have  been  a  significant  component  of  the  Company’s  financial  performance.  To  be 
successful in the aesthetics industry, the Company believes it needs to continue to innovate. The Company’s business strategy 
is based, in part, on its expectation that the Company will continue to increase or enhance its product offerings. The Company 
needs to continue to devote substantial research and development resources to make new product introductions, which can 
be costly and time consuming to its organization. 

The Company also believes that, to increase revenue from sales of new products, the Company needs to continue to develop 
its clinical support, further expand and nurture relationships with industry thought leaders, and increase market awareness of 
the benefits of its new products. However, even with a significant investment in research and development, the Company 
may be unable to continue to develop, acquire or effectively launch and market new products and technologies regularly, or 
at all. If the Company fails to successfully commercialize new products or enhancements, its business may be harmed. 

While the Company attempts to protect our products through patents and other intellectual property, there are few barriers to 
entry that would prevent new entrants or existing competitors from developing products that compete directly with ours. The 
Company expects that any competitive advantage the Company may enjoy from current and future innovations may diminish 
over time as companies successfully respond to our, or create their own, innovations. Consequently, the Company believes 
that it will have to continuously innovate and improve our products and technology to compete successfully. If the Company 
is unable to innovate successfully, its products could become obsolete and its revenue could decline as its customers and 
prospects purchase its competitors’ products. 

Demand for our products in any of the Company’s markets could be weakened by several factors, including: 

●   inability to develop and market our products to the core market specialties of dermatologists and plastic surgeons; 
●   poor financial performance of market segments that attempt to introduce aesthetic procedures to their businesses; 
●   the inability to differentiate our products from those of our competitors; 
●   competitive threat from new innovations, product introductions capturing mind and wallet share 
●   reduced patient demand for elective aesthetic procedures; 
●   failure to build and maintain relationships with opinion leaders within the various market segments; and 
●   the lack of credit financing, or an increase in the cost of borrowing, for some of our potential customers. 

If the Company does not achieve anticipated demand for our products, there could be a material adverse effect on its total 
revenue, profitability, employee retention and stock price. 

The search for a permanent President and Chief Executive Officer (“CEO”), may cause uncertainty regarding the future 
of the Company’s business, impact employee hiring and retention, increase the volatility in our stock price, and adversely 
impact the Company’s revenue, operating results, and financial condition. 

On January 4, 2019, James A. Reinstein resigned as President and Chief Executive Officer and a member of the Company’s 
board of directors (“Board”). Since then the Company’s current Chief Operating Officer, R. Jason Richey has been acting as 
Chief Operating Officer and Interim CEO. 

The Board is conducting a search for a new President and CEO. The Board’s search for a President and CEO, and any related 
speculation  and  uncertainty  regarding  our  future  business  strategy  and  direction  in  connection  with  the  search  and  the 
appointment of a President and CEO, may cause or result in: 

●  Disruption of our business or distraction of our employees and management; 
●  Difficulty recruiting, hiring, motivating and retaining talented and skilled personnel, including a permanent President and 

CEO; 

●  Departures of other members of management; 
●  Increased stock price volatility; and 
●  Difficulty in establishing, maintaining or negotiating business or strategic relationships or transactions. 

If the Company is unable to mitigate these or other potential risks related to the uncertainty caused by the Board’s search for 
and appointment of a President and CEO, it may disrupt the Company’s business or adversely impact its revenue, operating 
results,  and  financial  condition.  Further,  there  can  be  no  assurance  that  the  Company  will  be  able  to  attract  a  qualified 
permanent President and CEO who has the qualifications to lead the Company or that the Company can hire a President and 
CEO on acceptable terms. 

21 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
The  Company  depends  on  skilled  and  experienced  personnel  to  operate  its  global  business  effectively.  Changes  to 
management or the inability to recruit, hire, train and retain qualified personnel, could harm the Company’s ability to 
successfully  manage,  develop  and  expand  its  business,  which  would  impair  the  Company’s  future  revenue  and 
profitability. 

The Company is highly dependent on the principal members of our management, sales personnel and scientific personnel. 
For example, in the second half of 2018, the Company experienced significant turnover of our sales professionals, including 
several people in key sales leadership positions. Most of these sales professionals went to work for a competitor. We believe 
the loss of these sales professionals negatively impacted our sales performance in the second half of 2018. Additionally, the 
Company’s  product  development  plans  depend,  in  part,  on  the  Company’s  ability  to  attract  and  retain  engineers  with 
experience in medical devices. Attracting and retaining qualified personnel will be critical to our success, and competition 
for qualified personnel is intense. The Company may not be able to attract and retain personnel on acceptable terms given the 
competition for such personnel among technology and healthcare companies and universities. The loss of any of these persons 
or the Company’s inability to attract, train and retain qualified personnel could harm our business and our ability to compete 
and become profitable. 

Security breaches and other disruptions could compromise our information and impact our business, financial condition 
or results of operations. 

The Company relies on networks, information management software and other technology, or information systems, including 
the Internet and third-party hosted services, to support a variety of business processes and activities, including procurement 
and supply chain, manufacturing, distribution, invoicing, order processing and collection of payments. The Company uses 
information systems to process financial information and results of operations for internal reporting purposes and to comply 
with regulatory financial reporting, legal and tax requirements. In addition, the Company depends on information systems 
for digital marketing activities and electronic communications among our locations around the world and between company 
personnel as well as customers and suppliers. Because information systems are critical to many of our operating activities, 
our business processes may be impacted by system shutdowns or service disruptions. These disruptions may be caused by 
failures during routine operations such as system upgrades or user errors, as well as network or hardware failures, malicious 
impairments  of 
or  disruptive  software,  computer  hackers,  geopolitical  events,  natural  disasters,  failures  or 
telecommunications networks, or other catastrophic events. These events could result in unauthorized disclosure of material 
confidential information. If our information systems suffer severe damage, disruption or shutdown and the Company business 
continuity plans do not effectively resolve the issues in a timely manner, we could experience delays in reporting our financial 
results and we may lose revenue and profits as a result of our inability to timely manufacture, distribute, invoice and collect 
payments. Misuse, leakage or falsification of information could result in a violation of data privacy laws and regulations and 
damage  our  reputation  and  credibility,  and  could  expose  us  to  liability.  The  Company  may  also  be  required  to  spend 
significant financial and other resources to remedy the damage caused by a security breach or to repair or replace networks 
and information systems. Like most major corporations, the Company’s information systems are a target of attacks. As of 
December  2018, we  have not  had  any  disruptions  to  our information  systems  that  have  materially  affected our  business, 
financial condition or results of operations. However, there can be no assurance that such disruptions will not have a material 
adverse effect on us in the future. 

Changes in accounting standards and estimates could have a material adverse effect on our results of operations and 
financial position. 

Generally accepted accounting principles and the related authoritative guidance for many aspects of our business, including 
revenue recognition, inventories, warranties, leases, income taxes and stock-based compensation, are complex and involve 
subjective  judgments.  Changes  in  these  rules  or  changes  in  the  underlying  estimates,  assumptions  or  judgments  by  our 
management could have a material adverse effect on our results of operations and may retroactively affect previously reported 
results. For example, recently issued authoritative guidance for lease accounting will result in a significant increase to long-
term assets and liabilities given we have a significant number of leases. 

The Company's ability to access credit on  favorable terms, if necessary, for the funding of our operations and capital 
projects may be limited due to changes in credit markets. 

The Company recently revised its Revolving Credit Facility with Wells Fargo Bank, N.A. The Original Revolving Line of 
Credit contained financial and other covenants as well as the maintenance of a leverage ratio not to exceed 2.5 to 1.0 and a 
TTM adjusted EBITDA of not less than $10 million. During the third quarter of 2018, the Company determined that it was 
in violation of certain financial covenants in the Original Revolving Line of Credit. Upon receipt of this notice, we entered 
into discussions with Wells Fargo to amend and revise certain terms of the Original Revolving Line of Credit.  Following the 

22 

Form 10-K  
  
  
  
  
  
  
end of the Company’s third quarter, on or about November 2, 2018, it  entered into a First Amendment and Waiver to the 
Loan  and  Security  Agreement  with  Wells  Fargo  (the  “First  Amended  Revolving  Line  of  Credit”).  The  First  Amended 
Revolving Line of Credit provided for an original principal amount of $15 million, with the ability to request an additional 
$10 million and a waiver of any existing defaults under the Original Revolving Line of Credit as long as the Company is in 
compliance with the terms of the First Amended Revolving Line of Credit, including revised financial and other covenants 
as well. 

Subsequent to December 2018, the Company again determined that it was in violation of certain financial covenants in the 
First Amended Revolving Line of Credit. We again entered into discussions with Wells Fargo to amend and revise certain 
terms of the First Amended Revolving Line of Credit. On or about, March 11, 2019 the Company  entered into a Second 
Amendment and Waiver to the Loan and Security Agreement with Wells Fargo (the “Second Amended Revolving Line of 
Credit”). The Second Amended Revolving Line of Credit requires the Company to maintain a minimum cash balance of $15 
million at Wells Fargo, but removes all other covenants so long as no money is drawn on the line of credit. At such time as 
the Company elects to draw on the Second Amended Revolving Line of Credit, however, the Company must be in compliance 
with the various financial covenants or it will not be able to access the credit. 

Additionally, although the Company does not currently carry any debt, in the past, the credit markets and the financial services 
industry have experienced disruption characterized by the bankruptcy, failure, collapse or sale of various financial institutions, 
increased volatility in securities prices, diminished liquidity and credit availability and intervention from the U.S. and other 
governments. Continued concerns about the systemic impact of potential long-term or widespread downturn, energy costs, 
geopolitical issues, the availability and cost of credit, the global commercial and residential real estate markets and related 
mortgage markets and reduced consumer confidence have contributed to increased market volatility. The cost and availability 
of credit has been and may continue to be adversely affected by these conditions. The Company cannot be certain that funding 
for our capital needs will be available from our existing financial institutions and the credit markets if needed, and if available, 
to the extent required and on acceptable terms. The Revolving Credit Facility terminates on May 30, 2021 and if the Company 
cannot renew or refinance this facility or obtain funding when needed, in each case on acceptable terms, such conditions may 
have an adverse effect on our revenues and results of operations. 

The Company’s ability to report timely and accurate information could be negatively impacted by its plan to implement a 
new accounting and enterprise resource planning (“ERP”) system. 

The Company is in the process of implementing a new accounting and ERP system. The Company has not previously had a 
comprehensive ERP system and to date has relied on a myriad of non-integrated systems, as well as manual processes. A 
system implementation of this magnitude entails a significant degree of inherent risk. The key elements of this implementation 
include the conversion of data from existing systems to the new system and the design of the new system to process and 
report financial and other transactions in an accurate and complete manner. If these, or other aspects of the implementation 
are not executed successfully, then its ability to report timely and accurate information could be negatively impacted. Failure 
to report required information in a timely or accurate fashion could result in financial penalties, fines and other administrative 
actions. Such events could have a material adverse effect on our total enterprise value and stock price. 

Additionally, the process of implementing a new ERP system is capital intensive and includes the inherent risk of incurring 
significant  additional  costs  should  the  time  and  resource  requirements  of  the  implementation  be  greater  than  what  the 
Company currently anticipates. 

23 

Form 10-K  
  
  
  
   
  
 
 
Macroeconomic  political  and market conditions, and  catastrophic  events  may adversely  affect our business, results  of 
operations, financial condition and stock price. 

Our business is influenced by a range of factors that are beyond our control, including: 

●   general macro-economic and business conditions in our key markets of North America, Japan, Asia (excluding Japan), 

the Middle East, Europe and Australia; 

●   the lack of credit financing, or an increase in the cost of borrowing, for some of our potential customers due to increasing 

interest rates and lending requirements; 

●   the overall demand for our products by the core market specialties of dermatologists and plastic surgeons; 
●   the timing and success of new product introductions by us or our competitors or any other change in the competitive 

landscape of the market for non-surgical aesthetic procedures, including consolidation among our competitors; 

●   the level of awareness of aesthetic procedures and the market adoption of our products; 
●   changes in our pricing policies or those of our competitors; 
●   governmental budgetary constraints or shifts in government spending priorities; 
●   general political developments, both domestic and in our foreign markets, including economic and political uncertainty 

caused by elections; 

●   natural disasters; 
●   tax law changes 
●   currency exchange rate fluctuations; and 
●   any trade restrictions or higher import taxes that may be imposed by foreign countries against products sold internationally 

by U.S. companies 

Macroeconomic  developments,  like  global  recessions  and  financial  crises  could  negatively  affect  our  business,  operating 
results or financial  condition  which,  in  turn,  could  adversely  affect  our  stock price. A  general  weakening of,  and  related 
declining corporate confidence in, the global economy or the curtailment in government or corporate spending could cause 
current or potential customers to reduce their budgets or be unable to fund product or upgrade application purchases, which 
could cause customers to delay, decrease or cancel purchases of our products and services or cause customers not to pay us 
or to delay paying us for previously purchased products and services. 

In  addition,  political  unrest  in  regions  like  the  Middle  East,  terrorist  attacks  around  the  globe  and  the  potential  for  other 
hostilities in various parts of the world, potential public health crises and natural disasters continue to contribute to a climate 
of economic and political uncertainty that could adversely affect our results of operations and financial condition, including 
our revenue growth and profitability. 

Macroeconomic declines, negative political developments, adverse market conditions and catastrophic events may cause a 
decline in our revenue, negatively affect our operating results, adversely affect our cash flow and could result in a decline in 
our stock price. 

The price of the Company’s common stock has decreased by approximately 60% for the twelve months ended December 
31, 2018 and may fluctuate substantially due to several factors, some of which are discussed below. Further, the Company 
has a relatively limited number of shares of common stock outstanding, a large portion of which is held by a small number 
of investors, which could result in the increase in volatility of its stock price. 

The price of the Company’s common stock has decreased by approximately 60% for the twelve months ended December 31, 
2018 due in part to the deceleration in total revenue growth and profitability and other factors. As a result of our relatively 
small public float, our common stock may be less liquid than the stock of companies with broader public ownership. Among 
other things, trading of a relatively small volume of our common stock may have a greater impact on the trading price for our 
shares than would be the case if our public float were larger. The public market price of our common stock has in the past 
fluctuated substantially and, due to the current concentration of stockholders, may continue to do so in the future. 

24 

Form 10-K  
  
  
  
  
  
  
   
 
 
Macroeconomic  political  and market conditions, and  catastrophic  events  may adversely  affect our business, results  of 

The market price for our common stock could also be affected by a number of other factors, including: 

operations, financial condition and stock price. 

Our business is influenced by a range of factors that are beyond our control, including: 

●   general macro-economic and business conditions in our key markets of North America, Japan, Asia (excluding Japan), 

●   the lack of credit financing, or an increase in the cost of borrowing, for some of our potential customers due to increasing 

the Middle East, Europe and Australia; 

interest rates and lending requirements; 

●   the overall demand for our products by the core market specialties of dermatologists and plastic surgeons; 

●   the timing and success of new product introductions by us or our competitors or any other change in the competitive 

landscape of the market for non-surgical aesthetic procedures, including consolidation among our competitors; 

●   the level of awareness of aesthetic procedures and the market adoption of our products; 

●   changes in our pricing policies or those of our competitors; 

●   governmental budgetary constraints or shifts in government spending priorities; 

●   general political developments, both domestic and in our foreign markets, including economic and political uncertainty 

caused by elections; 

●   natural disasters; 

●   tax law changes 

by U.S. companies 

●   currency exchange rate fluctuations; and 

●   any trade restrictions or higher import taxes that may be imposed by foreign countries against products sold internationally 

Macroeconomic  developments,  like  global  recessions  and  financial  crises  could  negatively  affect  our  business,  operating 

results or financial  condition  which,  in  turn,  could  adversely  affect  our  stock price. A  general  weakening of,  and  related 

declining corporate confidence in, the global economy or the curtailment in government or corporate spending could cause 

current or potential customers to reduce their budgets or be unable to fund product or upgrade application purchases, which 

could cause customers to delay, decrease or cancel purchases of our products and services or cause customers not to pay us 

or to delay paying us for previously purchased products and services. 

In  addition,  political  unrest  in  regions  like  the  Middle  East,  terrorist  attacks  around  the  globe  and  the  potential  for  other 

hostilities in various parts of the world, potential public health crises and natural disasters continue to contribute to a climate 

of economic and political uncertainty that could adversely affect our results of operations and financial condition, including 

our revenue growth and profitability. 

Macroeconomic declines, negative political developments, adverse market conditions and catastrophic events may cause a 

decline in our revenue, negatively affect our operating results, adversely affect our cash flow and could result in a decline in 

our stock price. 

The price of the Company’s common stock has decreased by approximately 60% for the twelve months ended December 

31, 2018 and may fluctuate substantially due to several factors, some of which are discussed below. Further, the Company 

has a relatively limited number of shares of common stock outstanding, a large portion of which is held by a small number 

of investors, which could result in the increase in volatility of its stock price. 

The price of the Company’s common stock has decreased by approximately 60% for the twelve months ended December 31, 

2018 due in part to the deceleration in total revenue growth and profitability and other factors. As a result of our relatively 

small public float, our common stock may be less liquid than the stock of companies with broader public ownership. Among 

other things, trading of a relatively small volume of our common stock may have a greater impact on the trading price for our 

shares than would be the case if our public float were larger. The public market price of our common stock has in the past 

fluctuated substantially and, due to the current concentration of stockholders, may continue to do so in the future. 

●   the general market conditions unrelated to our operating performance; 
●   sales of large blocks of our common stock, including sales by our executive officers, directors and our large institutional 

investors; 

●   quarterly variations in our, or our competitors’, results of operations; 
●   actual or anticipated changes or fluctuations in our results of operations; 
●   actual or anticipated changes in analysts’ estimates, investors’ perceptions, recommendations by securities analysts or our 

failure to achieve analysts’ estimates; 

●   the  announcement  of  new  products,  service  enhancements,  distributor  relationships  or  acquisitions  by  us  or  our 

competitors; 

●   the announcement of the departure of a key employee or executive officer by us or our competitors; 
●   regulatory developments or delays concerning our, or our competitors’ products; and 
●   the initiation of any litigation by us or against us. 

Actual or perceived instability and / or volatility in our stock price could reduce demand from potential buyers of our stock, 
thereby causing our stock price to either remain depressed or to decline further. In addition, if the market for medical-device 
company stocks or the stock market in general experiences a loss of investor confidence, the trading price of our common 
stock could decline for reasons unrelated to our business, results of operations or financial condition. The trading price of our 
common stock might also decline in reaction to events that affect other companies in our industry even if these events do not 
directly affect us. In the past, following periods of volatility in the market price of a company’s securities, securities class 
action litigation has often been brought against that company. Any future securities litigation could result in substantial costs 
and divert our management’s attention and resources from our business. This could have a material adverse effect on our 
business, results of operations and financial condition. 

The  Company  may  fail  to  meet  its  publicly  announced  guidance  or  other  expectations  about  its  business  and  future 
operating results, which could cause its stock price to decline. 

The Company started providing, and may continue to provide, financial guidance about its business and future operating 
results. In developing this guidance, the Company’s management must make certain assumptions and judgments about its 
future operating performance, including but not limited to projected hiring of sales professionals, growth of revenue in the 
aesthetic device market, increase or decrease of its market share, costs of production of its recently introduced products, and 
stability  of  the  macro-economic  environment  in  our  key  markets.  Furthermore,  analysts  and  investors  may  develop  and 
publish their own projections of our business, which may form a consensus about our future performance. The Company’s 
business results may vary significantly from such guidance or that consensus due to a number of factors, many of which are 
outside of our control, and which could adversely affect its operations and operating results. Furthermore, if the Company 
makes downward revisions of our previously announced guidance, or if our publicly announced guidance of future operating 
results fails to meet expectations of securities analysts, investors or other interested parties, the price of our common stock 
could decline. 

To successfully market and sell our products internationally, the Company must address many  issues that are unique 
to the  Company's international  business.  Furthermore,  international  expansion  is  a  key  component  of  our  growth 
strategy, although our international operations and foreign transactions expose us to additional operational challenges 
that the Company might not otherwise face. 

The Company is focused on international expansion as a key component of our growth strategy and have identified specific 
areas of opportunity in various international markets. International revenue is a material component of our business strategy, 
and represented 37% of our total revenue in 2018 compared to 38% of our total revenue in 2017. The Company depends on 
third-party distributors and a direct sales force to sell its products internationally, and the Company may be unable to increase 
or maintain its level of international revenue. 

The Company has experienced significant turnover of our international sales team in the past. For instance, the Company 
announced on February 9, 2018, that Miguel Pardos resigned his position as Executive Vice President, International Sales of 
Cutera, effective on February 28, 2018. Cutera reassigned Mr. Pardos’ duties among existing members of the International 
team. Though the departure did not have an adverse effect on the Company's international sales, it added additional pressure 
on the existing members. While the Company continues to have a direct sales and service organization in Australia, Japan, 
France, Belgium, Spain, Germany, Switzerland and the United Kingdom, a significant portion of its international revenue is 
generated  through  its  network  of  distributors.  Though  the  Company  continues  to  evaluate  and  replace  non-performing 

24 

25 

Form 10-K  
  
  
  
  
  
  
   
 
 
  
  
  
  
  
  
  
distributors, and has recently brought greater focus on collaborating with its distributor partners, there can be no assurance 
given that these initiatives will result in improved international revenue or profitability in the future. 

To  grow  the  Company’s  business,  it  will  need  to  improve  productivity  in  current  sales  territories  and  expand  into  new 
territories. However, direct sales productivity may not improve and distributors may not accept our business or commit the 
necessary resources to market and sell our products to the level of our expectations. If the Company is not able to increase or 
maintain international revenue growth, our total revenue, profitability and stock price may be adversely impacted. 

Economic  and  other  risks  associated  with  international  sales  and  operations  could  adversely  affect  the  Company’s 
business. 

In  2018,  37%  of  our  total  revenue  was  from  customers  outside  of  North  America.  The  Company  expects  its  sales  from 
international operations and export sales to continue to be a significant portion of our revenue. The Company has placed a 
particular emphasis on increasing its growth and presence in international markets. The Company’s international operations 
and sales are subject, in varying degrees, to risks inherent in doing business outside the U.S. These risks include: 

●   changes  in  trade  protection  measures,  including  embargoes,  tariffs  and  other  trade  barriers,  and  import  and  export 

regulations and licensing requirements; 

●   instability and uncertainties arising from the global geopolitical environment, such as economic nationalism, populism, 

protectionism and anti-global sentiment; 

●   changes  in  tax  laws  and  potential  negative  consequences  from  the  interpretation,  application  and  enforcement  by 

governmental tax authorities of tax laws and policies; 

●   unanticipated changes in other laws and regulations or in how such provisions are interpreted or administered; 
●   reduced  protection  for  intellectual  property  rights  in  some  countries  and  practical  difficulties  of  enforcing  intellectual 

property and contract rights abroad 

●   possibility  of  unfavorable  circumstances  arising  from  host  country  laws  or  regulations,  including  those  related  to 

infrastructure and data transmission, security and privacy; 

●   currency exchange rate fluctuations and restrictions on currency repatriation; 
●   difficulties  and  expenses  related  to  implementing  internal control  over financial reporting  and disclosure  controls  and 

procedures; 

●   disruption of sales from labor and political disturbances; 
●   regional safety and security considerations; 
●   increased  costs  and  risks  in  developing,  staffing  and  simultaneously  managing  global  sales  operations  as  a  result  of 

distance as well as language and cultural differences; 

●   increased  management,  travel,  infrastructure  and  legal  compliance  costs  associated  with  having  multiple  international 

operations; 

●   lengthy payment cycles and difficulty in collecting accounts receivable; 
●   preference for locally-produced products, as well as protectionist laws and business practices that favor local companies; 

and 

●   outbreak or escalation of insurrection, armed conflict, terrorism or war 

Changes in the geopolitical or economic environments in the countries in which the Company operates could have a material 
adverse effect on our financial condition, results of operations or cash flows. For example, changes in U.S. policy regarding 
international trade, including import and export regulation and international trade agreements, could also negatively impact 
our business. In 2018, the U.S. imposed tariffs on certain goods imported from China and certain other countries, which has 
resulted  in  retaliatory  tariffs  by  China  and  other  countries.  Additional  tariffs  imposed  by  the  U.S.  on  a  broader  range  of 
imports,  or  further  retaliatory  trade  measures  taken  by  China  or  other  countries  in  response,  could  adversely  impact  our 
financial condition and results of operations. 

The Company’s global operations are required to comply with the U.S. Foreign Corrupt Practices Act of 1977, as amended 
(“FCPA”), Chinese anti-corruption laws, U.K. Bribery Law, and similar anti-bribery laws in other jurisdictions, and with 
U.S. and foreign export control, trade embargo and customs laws. If the Company fails to comply with any of these laws, the 
Company could suffer civil and criminal sanctions. 

Additionally, the Company continues to monitor Brexit and its potential impacts on our results of operations and financial 
condition. Volatility in foreign currencies is expected to continue as the United Kingdom executes its exit from the EU. If the 
United Kingdom's membership in the EU terminates without an agreement (referred to as a “hard Brexit”), there could be 
increased costs from re-imposition of tariffs on trade between the United Kingdom and EU, increased transportation costs, 
shipping  delays  because  of  the  need  for  customs  inspections  and  procedures  and  shortages  of  certain  goods.  The  United 

26 

Form 10-K   
  
  
  
  
  
  
Kingdom will also need to negotiate its own tax and trade treaties with countries all over the world, which could take years 
to complete and could result in a material impact to our consolidated revenue, earnings and cash flow. 

In addition to the general risks that the Company faces outside the U.S., our operations in emerging markets could involve 
additional uncertainties for us, including risks that governments may impose withholding or other taxes on remittances and 
other payments to us, or the amount of any such taxes may increase; governments may seek to nationalize our assets; or 
governments may impose or increase investment barriers or other restrictions affecting our business. In addition, emerging 
markets  pose  other  uncertainties,  including  the  difficulty  of  enforcing  agreements,  challenges  collecting  receivables, 
protection of our intellectual property and other assets, pressure on the pricing of our products and services, higher business 
conduct risks, ability to hire and retain qualified talent and risks of political instability. The Company cannot predict the 
impact such events might have on our business, financial condition and results of operations. 

In  addition,  compliance  with  laws  and  regulations  applicable  to  our  international  operations  increases  our  cost  of  doing 
business  in  foreign  jurisdictions.  The  Company  may  be  unable  to  keep  current  with  changes  in  foreign  government 
requirements and laws as they change from time to time. Failure to comply with these regulations could have adverse effects 
on our business. In many foreign countries it is common for others to engage in business practices that are prohibited by our 
internal policies and procedures or U.S. regulations applicable to us. In addition, although the Company has implemented 
policies and procedures designed to ensure compliance with these laws and policies, there can be no assurance that all of our 
employees, contractors, distributors and agents will comply with these laws and policies. Violations of laws or key control 
policies by our employees, contractors, distributors or agents could result in delays in revenue recognition, financial reporting 
misstatements, fines, penalties, or the prohibition of the importation or exportation of our offerings and could have a material 
adverse effect on our business operations and financial results. 

To  successfully  market  and  sell  third  party  products  internationally,  the  Company  must  address  many  issues  that  are 
unique to the related distribution arrangements which could reduce our available cash reserves and negatively impact our 
profitability. 

The  Company  has  entered  into  distribution  arrangements  pursuant  to  which  the  Company  utilizes  its  sales  force  and 
distributors to sell products manufactured by other companies. In Japan, the Company has a non-exclusive right to distribute 
a Q-switched laser product manufactured by a third party OEM. The Company also has an exclusive agreement with ZO to 
distribute certain of their proprietary skincare products in Japan. Each of these agreements requires us to purchase annual 
minimum dollar amounts of their products. Additionally, the Company has entered into distribution arrangements with other 
companies to promote and sell the Secret RF and Juliet products. 

Each of these distribution agreements presents its own unique risks and challenges. For example, to sell skincare products 
the Company needs to invest in creating a sales structure that is experienced in the sale of such products and not in capital 
equipment. The Company needs to commit resources to train our sales force, obtain regulatory licenses, and develop new 
marketing  materials  to  promote  the  sale  of these  products.  In  addition,  the  minimum  commitments  and  other  costs  of 
distributing products manufactured by these companies may exceed the incremental revenue that the Company derives from 
the sale of their products, thereby negatively impacting our profitability and reducing our available cash reserves. 

If the Company does not make the minimum purchases required in the distribution contracts, or if the third party manufacturer 
revokes our distribution rights, the Company could lose the distribution rights of the products, which would adversely affect 
the Company’s future revenue, results of operations, cash flows and its stock price. 

The Company offers credit terms to some qualified customers and also to leasing companies to finance the purchase of its 
products. In the event that any of these customers default on the amounts payable to us, its earnings may be adversely 
affected. 

The Company generally offers credit terms of 30 to 90 days to qualified customers. In addition, from time to time, it offers 
certain  key  international  distributors,  with  whom  the  Company  has  had  an  extended  period  of  relationship  and  payment 
history,  payment  terms  that  are  significantly  longer  than  the  regular  30  to  90  day  terms.  This  allows  such  international 
distributor partners to have its products in stock and provide its products to customers on a timely basis. As of December 31, 
2018, one international distributor partner accounted for 3.4% of our outstanding accounts receivable balance. 

While the Company believes it has an adequate basis to ensure that it collects its accounts receivable, the Company cannot 
provide  any  assurance  that  the  financial  position  of  customers  to  whom  it  has  provided  payment  terms  will  not  change 
adversely before the Company receives payment. In the event that there is a default by any of the customers to whom the 
Company  has  provided  credit  terms,  the  Company  may  recognize  a  bad  debt  charge  in  our  general  and  administrative 

27 

Form 10-K  
  
   
  
   
  
  
  
  
expenses. If this bad debt charge is material, it could negatively affect our future results of operations, cash flows and its 
stock price. 

Additionally, in the event of deterioration of general business conditions or the availability of credit, the financial strength 
and stability of our customers and potential customers may deteriorate over time, which may cause them to cancel or delay 
their purchase of its products. In addition, the Company may be subject to increased risk of non-payment of its accounts 
receivables. The Company may also be adversely affected by bankruptcies or other business failures of our customers and 
potential customers. A significant delay in the collection of funds or a reduction of funds collected may impact our liquidity 
or result in bad debts. 

The Company’s ability to effectively compete and generate additional revenue from new and existing products depends 
upon the Company’s ability to distinguish the Company and its products from the competitors and their products, and to 
develop and effectively market new and existing products. The Company’s success is dependent on many factors, including 
the following: 

●   speed of new and innovative product development; 
●   effective strategy and execution of new product launches; 
●   identification and development of clinical support for new indications of our existing products; 
●   product performance; 
●   product pricing; 
●   quality of customer support; 
●   development of successful distribution channels, both domestically and internationally; and 
●   intellectual property protection. 

To compete effectively, the Company has to demonstrate that its new and existing products are attractive alternatives to other 
devices and treatments, by differentiating our products on the basis of such factors as innovation, performance, brand name, 
service, and price. This is difficult to do, especially in a crowded aesthetic market. Some of the Company’s competitors have 
newer or different products and more established customer relationships than the Company does, which could inhibit our 
market penetration efforts. For example, the Company has encountered, and expect to continue to encounter, situations where, 
due to pre-existing relationships, potential customers decided to purchase additional products from our competitors. Potential 
customers also may need to recoup the cost of products that they have already purchased from our competitors and may 
decide not to purchase our products, or to delay such purchases. If the Company is unable to increase our market penetration 
or compete effectively, its revenue and profitability will be adversely impacted. 

The Company competes against companies that offer alternative solutions to its products, or have greater resources, a 
larger installed base of customers and broader product offerings than ours. In addition, increased consolidation in the 
Company’s  industry  may  lead  to  increased  competition.  If  the  Company  is  not  able  to  effectively  compete  with  these 
companies, it may harm its business. 

The medical technology and aesthetic product markets are highly competitive and dynamic and are characterized by rapid 
and substantial technology development and product innovations. The Company’s products compete against conventional 
non-energy-based treatments, such as electrolysis, Botox and collagen injections, chemical peels, microdermabrasion and 
sclerotherapy.  The  Company’s  products  also  compete  against  laser  and  other  energy-based  products  offered  by  public 
companies.  Further,  other  companies  could  introduce  new  products  that  are  in  direct  competition  with  our  products. 
Competition with these companies could result in reduced selling prices, reduced profit margins and loss of market share, 
any of which would harm our business, financial condition and results of operations. 

Recently,  there  has  been  consolidation  in  the  aesthetic  industry  leading  to  companies  combining  their  resources,  which 
increases competition and could result in increased downward pressure on our product prices. For example, Allergan acquired 
Zeltiq  in  April  2017, Hologic  acquired  Cynosure  in  March 2017, XIO Group  acquired  Lumenis  in  September  2015,  and 
Valeant acquired Solta in January 2014. These consolidations have created newly-combined entities with greater financial 
resources, deeper sales channels and greater pricing flexibility than the Company. Rumored or actual consolidation of our 
partners and competitors could cause uncertainty and disruption to our business and can cause our stock price to fluctuate. 

The energy-based aesthetic market faces competition from non-energy-based medical products, such as Botox and collagen 
injections. Other alternatives to the use of our products include electrolysis, a procedure involving the application of electric 
current  to  eliminate  hair  follicles,  and  chemical  peels.  The  Company  may  also  face  competition  from  manufacturers  of 
pharmaceutical and other products that have not yet been developed. 

28 

Form 10-K  
  
  
  
  
  
   
  
  
If  there  is  not  sufficient  consumer  demand  for  the  procedures  performed  with  the  Company’s  products,  practitioner 
demand for its products could be inhibited, resulting in unfavorable operating results and reduced growth potential. 

Continued expansion of the global market for laser and other-energy-based aesthetic procedures is a material assumption of 
our  business  strategy.  Most  procedures  performed  using  our  products  are  elective  procedures  not  reimbursable  through 
government or private health insurance, with the costs borne by the patient. The decision to utilize our products may therefore 
be influenced by a number of factors, including: 

●   consumer disposable income and access to consumer credit, which as a result of an unstable economy, maybe significantly 

impacted; 

●   the cost, safety and effectiveness of alternative treatments, including treatments which are not based upon laser or other 

energy-based technologies and treatments which use pharmaceutical products; 

●   the success of the Company’s sales and marketing efforts; and 
●   the education of the Company’s customers and patients on the benefits and uses of the Company’s products, compared to 

competitors’ products and technologies. 

If, as a result of these factors, there is not sufficient demand for the procedures performed with our products, practitioner 
demand for our products could be reduced, which could have a material adverse effect on our business, financial condition, 
revenue and result of operations. 

If the Company fails to comply with applicable regulatory requirements, it could result in enforcement action by the U.S. 
Food  and  Drug  Administration,  federal  and  state  agencies  or  international  regulatory  bodies  and  our  commercial 
operations would be harmed. 

The  Company’s  products  are  medical  devices  that  are  subject  to  extensive  regulation  in  the  U.S.  by  the  FDA  for 
manufacturing, labeling, sale, promotion, distribution and shipping.The FDA, state authorities and international regulatory 
bodies have broad enforcement powers. If the Company fails to comply with any U.S. law or any of the applicable regulatory 
requirements  of  the  FDA,  or  federal  or  state  agencies,  or  one  of  the  international  regulatory  bodies,  it  could  result  in 
enforcement action by the agencies, which may include any of the following sanctions: 

●   warning letters, fines, injunctions, consent decrees and civil penalties; 
●   repair, replacement, refund, recall or seizure of our products; 
●   operating restrictions or partial suspension or total shutdown of production; 
●   refusing our requests for 510(k) clearance or pre-market approval of new products, new intended uses, or modifications 

to existing products; 

●   withdrawing 510(k) clearance or pre-market approvals that have already been granted; and 
●   criminal prosecution. 

Federal regulatory reforms and changes occurring at the FDA could adversely affect the Company’s ability to sell its 
products profitably and financial condition. 

From time to time, legislation is drafted and introduced in Congress that could significantly change the statutory provisions 
governing the clearance or approval, manufacture and marketing of a device. It is impossible to predict whether legislative 
changes will be enacted or FDA regulations, guidance or interpretations changed, and what the impact of such changes, if 
any, may be. 

In addition, FDA regulations and guidance are often revised or reinterpreted by the agency in ways that may significantly 
affect the Company’s business and our products. Changes in FDA regulations may lengthen the regulatory approval process 
for medical devices and require additional clinical data to support regulatory clearance for the sale and marketing of our new 
products. In addition, it may require additional safety monitoring, labeling changes, restrictions on product distribution or 
use,  or  other  measures  after  the  introduction  of  our  products  to  market.  Either  of  these  changes  lengthen  the  duration  to 
market, increase our costs of doing business, adversely affect the future permitted uses of approved products, or otherwise 
adversely affect the market for its products. 

For instance, on or about July 30, 2018, the FDA issued a public statement and sent letters to a number of companies in the 
medical aesthetics industry expressing concerns regarding “vaginal revitalization” procedures using energy-based devices. 
The Company’s Juliet device is promoted and used by physicians in procedures that are the subject of the FDA’s public 
warning.  However,  neither  the  Company  nor  its  distribution  partner  were  named  in  the  announcement,  and  neither  the 
Company nor its distribution partner have received a letter from the agency as of the date of this filing. Working with our 

29 

Form 10-K  
  
  
  
  
 
  
  
  
  
distribution partner and the FDA, the Company is assessing the potential parameters of an additional study regarding our 
Juliet device to address the concerns highlighted in the FDA’s statement.  However, there can be no assurances that we will 
reach an agreement with our distribution partner on the execution details of such a study, or that such a study will be successful 
in addressing the FDA’s safety concerns with our Juliet device. 

Notwithstanding, the Company saw a significant slowdown in the sales of Juliet in the third and fourth quarters of 2018. The 
Company believes this relates to the safety letter, given the timing. The Company supports any action that helps ensure patient 
safety going forward. The Company has a robust, multi-functional process that reviews its promotional claims and materials 
to ensure they are truthful, not misleading, fair and balanced, and supported by sound scientific evidence. 

If  the  Company  fails  to  comply  with  the  FDA’s  Quality  System  Regulation  and  laser  performance  standards,  the 
Company’s manufacturing operations could be halted, and its business would suffer. 

The Company is currently required to demonstrate and maintain compliance with the FDA’s Quality System Regulation (the 
“QSR”). The QSR is a complex regulatory scheme that covers the methods and documentation of the design, testing, control, 
manufacturing, labeling, quality assurance, packaging, storage and shipping of our products. Because our products involve 
the use of lasers, our products also are covered by a performance standard for lasers set forth in FDA regulations. The laser 
performance standard imposes specific record-keeping, reporting, product testing and product labeling requirements. These 
requirements include affixing warning labels to laser products, as well as incorporating certain safety features in the design 
of laser products. 

The FDA enforces the QSR and laser performance standards through periodic unannounced inspections. The Company has 
had multiple quality system audits by the FDA, our Notified Body, and other foreign regulatory agencies, with the most recent 
inspection by the FDA occurring in March, 2017. There were no significant findings or observations as a result of this audit. 
Failure to take satisfactory corrective action in response to an adverse QSR inspection or its failure to comply with applicable 
laser  performance  standards  could  result  in  enforcement  actions,  including  a  public  warning  letter,  a  shutdown  of  our 
manufacturing operations, a recall of its products, civil or criminal penalties, or other sanctions, such as those described in 
the preceding paragraph, which would cause its sales and business to suffer. 

The Company is a sponsor of Biomedical Research. As such, the Company is also subject to FDA regulations relating to the 
design and conduct of clinical trials. The Company are subject to unannounced BIMO audits, with the most recent inspection 
by FDA occurring over 5 days in August 2016. There were no significant findings and only two observations as a result of 
this audit. Our responses to these observations were accepted by the FDA. Failure to take satisfactory corrective action in 
response to an adverse BIMO inspection or our failure to comply with Good Clinical Practices could result in us no longer 
being  able  to  sponsor  Biomedical  Research,  the  reversal  of  510(k)  clearances  previously  granted  based  on  the  results  of 
clinical trials conducted to gain clinical data to support those 510(k) clearances, or enforcement actions, including a public 
warning letter, civil or criminal penalties, or other sanctions, such as those described in the preceding paragraph, which would 
cause our sales and business to suffer. 

If the Company modifies one of its FDA-cleared devices, it may need to seek a new clearance, which, if not granted, would 
prevent the Company from selling its modified products or cause it to redesign its products. 

Any modifications to an FDA-cleared device that would significantly affect its safety or effectiveness or that would constitute 
a major change in its intended use would require a new 510(k) clearance or possibly a pre-market approval. The Company 
may not be able to obtain additional 510(k) clearance or premarket approvals for new products or for modifications to, or 
additional  indications  for,  its  existing  products  in  a  timely  fashion,  or  at  all.  Delays  in  obtaining  future  clearance  would 
adversely affect its ability to introduce new or enhanced products in a timely manner, which in turn would harm its revenue 
and future profitability. 

The Company has made modifications to its devices in the past and may make additional modifications in the future that it 
believes do not or will not require additional clearance or approvals. If the FDA disagrees, and requires new clearances or 
approvals for the modifications, the Company may be required to recall and to stop marketing the modified devices, which 
could harm the Company’s operating results and require it to redesign its products. 

30 

Form 10-K  
  
  
  
   
  
  
  
  
 
 
The Company may be unable to obtain or maintain international regulatory qualifications or approvals for its current or 
future products and indications, which could harm its business. 

Sales of the Company’s products outside the U.S. are subject to foreign regulatory requirements that vary widely from country 
to country. In addition, exports of medical devices from the U.S. are regulated by the FDA. Complying with international 
regulatory requirements can be an expensive and time-consuming process and approval is not certain. The time required for 
obtaining  clearance  or  approvals,  if  required  by  other  countries,  may  be  longer  than  that  required  for  FDA  clearance  or 
approvals, and requirements for such clearances or approvals may significantly differ from FDA requirements. The Company 
may be unable to obtain or maintain regulatory qualifications, clearances or approvals in other countries. The Company may 
also incur significant costs in attempting to obtain and in maintaining foreign regulatory approvals or qualifications. If the 
Company experience delays in receiving necessary qualifications, clearances or approvals to market its products outside the 
U.S., or if the Company fails to receive those qualifications, clearances or approvals, the Company may be unable to market 
its products or enhancements in international markets effectively, or at all, which could have a material adverse effect on our 
business and growth strategy. 

Any defects in the design, material or workmanship of its products may not be discovered prior to shipment to customers, 
which could materially increase its expenses, adversely impact profitability and harm its business. 

The design of the Company’s products is complex. To manufacture them successfully, the Company must procure quality 
components and employ individuals with a significant degree of technical expertise. If the Company’s designs are defective, 
or  the  material  components  used  in  its  products  are  subject  to  wearing  out,  or  if  suppliers  fail  to  deliver  components  to 
specification, or if its employees fail to properly assemble, test and package its products, the reliability and performance of 
its products will be adversely impacted. 

If the Company’s products contain defects that cannot be repaired easily, inexpensively, or on a timely basis, the Company 
may experience: 

●   damage to our brand reputation; 
●   loss of customer orders and delay in order fulfillment; 
●   increased costs due to product repair or replacement; 
●   inability to attract new customers; 
●   diversion of resources from our manufacturing and research and development departments into our service department; 

and 

●   legal action. 

The occurrence of any one or more of the foregoing could materially increase expenses, adversely impact profitability and 
harm our business. 

Product liability suits could be brought against the Company due to a defective design, material or workmanship or misuse 
of  its  products  and  could  result  in  expensive  and  time-consuming  litigation,  payment  of  substantial  damages  and  an 
increase in its insurance rates. 

If the Company’s products are defectively designed, manufactured or labeled, contain defective components or are misused, 
the Company may become subject to substantial and costly litigation by our customers or their patients. Misusing our products 
or failing to adhere to operating guidelines could cause significant eye and skin damage, and underlying tissue damage. In 
addition, if its operating guidelines are found to be inadequate, the Company may be subject to liability. The Company has 
been involved, and may in the future be involved, in litigation related to the use of its products. Product liability claims could 
divert management’s attention from its core business, be expensive to defend and result in sizable damage awards against the 
Company. The Company may not have sufficient insurance coverage for all future claims. The Company may not be able to 
obtain  insurance  in  amounts  or  scope  sufficient  to  provide  the  Company  with  adequate  coverage  against  all  potential 
liabilities.  Any  product  liability  claims  brought  against  the  Company,  with  or  without  merit,  could  increase  our  product 
liability insurance rates or prevent us from securing continuing coverage, could harm its reputation in the industry and could 
reduce  product  sales.  In  addition,  the  Company  historically  experienced  steep  increases  in  its  product  liability  insurance 
premiums as a percentage of revenue. If its premiums continue to rise, the Company may no longer be able to afford adequate 
insurance coverage. 

31 

Form 10-K  
  
  
  
  
  
   
  
  
 
 
The Company is currently involved in litigation that could adversely affect the Company’s business and financial results, 
divert management’s attention from our business, and subject the Company to significant liabilities. 

As described under “Note 11- Commitments and Contingencies - Contingencies” in our consolidated financial statements 
included in this Annual Report on Form 10-K, the Company is involved in various litigation, which may adversely affect the 
Company’s financial condition and may require us to devote significant resources to our defense of these claims. 

Such litigation involves certain non-compete provisions of an agreement an employee of ours was a party to while employed 
by  a  competitor.  The  competitor  alleges  causes  of  action  for  breach  of  contract  (against  the  employee)  and  intentional 
interference with contractual relations (Cutera). The Company believes the non-compete provisions are unenforceable. The 
competitor has also threatened to file a complaint against another current employee based in Arizona. As of March 14, 2019, 
the Company is involved in several lawsuits worldwide, with most of the claims in various federal or state courts throughout 
the  U.S.  The  complaints  generally  seek  damages  and  other  relief  based  on  theories  of  breach  of  express  and  implied 
warranties,  fraudulent  and  negligent  misrepresentation/concealment,  unjust  enrichment,  and  violations  of  various  state 
consumer protection statutes. 

Although the Company is defending these matters vigorously, the Company cannot predict with certainty the outcome or 
effect of any claim or other litigation matter, and there can be no assurance as to the ultimate outcome of any litigation or 
proceeding. Litigation may have a material adverse effect on the Company because of potential adverse outcomes, defense 
costs, the diversion of our management's resources, availability of insurance coverage and other factors. 

If customers are not trained and/or our products are used by non-physicians, it could result in product misuse and adverse 
treatment outcomes, which could harm our reputation, result in product liability litigation, distract management and result 
in additional costs, all of which could harm our business. 

Because the Company does not require training for users of its products, and sell its products at times to non-physicians, there 
exists  an  increased  potential for  misuse of our products, which  could  harm  our reputation  and our business. U.S.  federal 
regulations  allow  us  to  sell  our  products  to  or  on  the  order  of  “licensed  practitioners.”  The  definition  of  “licensed 
practitioners” varies from state to state. As a result, our products may be purchased or operated by physicians with varying 
levels of training, and in many states, by non-physicians, including nurse practitioners, chiropractors and technicians. Outside 
the U.S., many jurisdictions do not require specific qualifications or training for purchasers or operators of its products. The 
Company does not supervise the procedures performed with our products, nor does the Company require that direct medical 
supervision  occur—that  is  determined  by  state  law.  The  Company  and  its  distributors  generally  offer  but  do  not  require 
product  training  to  the  purchasers  or  operators  of  our  products.  In  addition,  the  Company  sometimes  sells  its  systems  to 
companies that rent its systems to third parties and that provide a technician to perform the procedures. The lack of training 
and the purchase and use of its products by non-physicians may result in product misuse and adverse treatment outcomes, 
which  could  harm  our  reputation  and  its  business,  and,  in  the  event  these  result  in  product  liability  litigation,  distract 
management and subject us to liability, including legal expenses. 

Adverse conditions in the global banking industry and credit markets may adversely impact the value of the Company’s 
marketable investments or impair the Company’s liquidity. 

The primary objective of most of our investment activities is to preserve principal. To achieve this objective, the Company 
invests its excess cash primarily in money market funds and in highly liquid debt instruments of the U.S. government and its 
agencies and U.S. municipalities, in commercial paper and high grade corporate debt. As of December 31, 2018, our balance 
in marketable investments was $9.5 million. The longer the duration of a security, the more susceptible it is to changes in 
market interest rates and bond yields. As yields increase, those securities with a lower yield-at-cost show a mark-to-market 
unrealized loss. For example, assuming a hypothetical increase in interest rates of one percentage point, there would not have 
any adverse impact the Company’s earnings. As a result, changes in the market interest rates will affect its future net income 
(loss). 

32 

Form 10-K  
  
  
  
  
  
  
   
 
 
The  Company’s  manufacturing  operations  are  dependent  upon  third-party  suppliers,  making  its  vulnerable  to  supply 
shortages and price fluctuations, which could harm its business. 

Many of the components and materials that comprise its products is currently manufactured by a limited number of suppliers. 
A  supply  interruption  or  an  increase  in  demand  beyond  our  current  suppliers’  capabilities  could  harm  our  ability  to 
manufacture our products until a new source of supply is identified and qualified. The Company’s reliance on these suppliers 
subjects us to a number of risks that could harm its business, including: 

●   interruption of supply resulting from modifications to or discontinuation of a supplier’s operations; 
●   delays in product shipments resulting from uncorrected defects, reliability issues or a supplier’s variation in a component; 
●   lack of long-term supply arrangements for key components with our suppliers; 
●   inability to obtain adequate supply in a timely manner, or on reasonable terms; 
●   inability to redesign one or more components in our systems in the event that a supplier discontinues manufacturing such 

components and the Company is unable to source it from other suppliers on reasonable terms; 
●   difficulty locating and qualifying alternative suppliers for our components in a timely manner; 
●   production delays related to the evaluation and testing of products from alternative suppliers and corresponding regulatory 

qualifications; and 

●   delay in supplier deliveries. 

Any interruption in the supply of components or materials, or the Company’s inability to obtain substitute components or 
materials from alternate sources at acceptable prices in a timely manner, could impair its ability to meet the demand of the 
Company’s customers, which would have an adverse effect on the Company’s business. 

Risks related to the reduction or interruption in supply and an inability to develop alternative sources for supply may 
adversely affect the Company’s manufacturing operations and related product sales. 

The  Company  maintains  manufacturing  operations  at  its  facility  in  Brisbane,  California,  and  purchase  many  of  the 
components  and  raw  materials  used  in  manufacturing  these  products  from  numerous  suppliers  in  various  countries.  Any 
problem affecting a supplier (whether due to external or internal causes) could have a negative impact on us. 

In a few limited cases, specific components and raw materials are purchased from primary or main suppliers (or in some 
cases, a single supplier) for reasons related to quality assurance, cost-effectiveness ratio and availability. While the Company 
works closely with its suppliers to ensure supply continuity, the Company cannot guarantee that its efforts will always be 
successful. Moreover, due to strict standards and regulations governing the manufacture and marketing its products, it may 
not be able to quickly locate new supply sources in response to a supply reduction or interruption, with negative effects on 
its ability to manufacture its products effectively and in a timely fashion. 

The Company’s manufacturing is currently conducted at a single site, and the occurrence of a catastrophic disaster or 
other similar event could cause damage to its facilities and equipment, which might require the Company to cease or 
curtail operations. 

The Company is vulnerable to damage from various types of disasters, including fires, earthquakes, terrorist acts, floods, 
power losses, communications failures and similar events. If any such disaster were to occur, the Company may not be able 
to operate our business  at our facility  in  Brisbane,  California. Our  manufacturing facilities  require  FDA  approval, which 
could result in significant delays before the Company could manufacture products from a replacement facility. The insurance 
the  Company maintains  may  not  be  adequate  to  cover our  losses resulting from  disasters or other  business  interruptions. 
Therefore, any such catastrophe could seriously harm our business and consolidated results of operations. 

Intellectual property rights may not provide adequate protection for some or all of our products, which may permit third 
parties to compete against us more effectively. 

The  Company  relies  on  patent,  copyright,  trade  secret  and  trademark  laws  and  confidentiality  agreements  to  protect  our 
technology  and  products.  At  December  31,  2018,  the  Company  had  32  issued  U.S.  patents  and  5  pending  U.S.  patent 
applications. Some of our components, such as our laser module, electronic control system and high-voltage electronics, are 
not, and in the future may not be, protected by patents. Additionally, the Company’s patent applications may not issue as 
patents or, if issued, may not issue in a form that will be advantageous to us. Any patents the Company obtains may be 
challenged, invalidated or legally circumvented by third parties. Consequently, competitors could market products and use 
manufacturing processes that are substantially similar to, or superior to, ours. The Company may not be able to prevent the 
unauthorized disclosure or use of our technical knowledge or other trade secrets by consultants, vendors, former employees 

33 

Form 10-K  
  
  
  
  
  
  
  
  
  
or  current  employees,  despite  the  existence  generally  of  confidentiality  agreements  and  other  contractual  restrictions. 
Monitoring  unauthorized  uses  and  disclosures  of  our  intellectual  property  is  difficult,  and  the  Company  does  not  know 
whether the steps it has taken to protect the Company’s intellectual property will be effective. Moreover, the laws of many 
foreign countries will not protect the Company’s intellectual property rights to the same extent as the laws of the U.S. 

The absence of complete intellectual property protection exposes us to a greater risk of direct competition. Competitors could 
purchase one of the Company’s products and attempt to replicate some or all of the competitive advantages the Company 
derives from our development efforts, design around our protected technology, or develop their own competitive technologies 
that  fall  outside  of  the  Company’s  intellectual  property  rights.  If  the  Company’s  intellectual  property  is  not  adequately 
protected against competitors’ products and methods, the Company’s competitive position and its business could be adversely 
affected. 

The Company may be involved in future costly intellectual property litigation, which could impact its future business and 
financial performance. 

The Company’s competitors or other patent holders may assert that the Company’s present or future products and the methods 
the Company employs are covered by their patents. In addition, the Company does not know whether its competitors own or 
will obtain patents that they may claim prevent, limit or interfere with our ability to make, use, sell or import our products. 
Although the Company may seek to resolve any potential future claims or actions, it may not be able to do so on reasonable 
terms, or at all. If, following a successful third-party action for infringement, the Company cannot obtain a license or redesign 
our products, it may have to stop manufacturing and selling the applicable products and our business would suffer as a result. 
In addition, a court could require us to pay substantial damages, and prohibit us from using technologies essential to our 
products, any of which would have a material adverse effect on our business, results of operations and financial condition. 

The Company may become involved in litigation not only as a result of alleged infringement of a third party’s intellectual 
property rights but also to protect our own intellectual property. For example, the Company has been involved in litigation to 
protect the trademark rights associated with its company name or the names of its products. Infringement and other intellectual 
property claims, with or without merit, can be expensive and time-consuming to litigate, and could divert management’s 
attention from its core business. 

The expense and potential unavailability of insurance coverage for the Company’s customers could adversely affect its 
ability to sell its products, and therefore adversely affect its financial condition. 

Some of the Company’s customers and prospective customers have had difficulty procuring or maintaining liability insurance 
to cover their operation and use of its products. Medical malpractice carriers are withdrawing coverage in certain states or 
substantially increasing premiums. If this trend continues or worsens, the Company’s customers may discontinue using our 
products  and potential  customers  may  opt  against purchasing  laser-based  products  due  to  the  cost or  inability  to  procure 
insurance coverage. The unavailability of insurance coverage for our customers and prospects could adversely affect its ability 
to sell its products, and that could harm its financial condition. 

From  time  to time  the  Company may become  subject  to  income  tax  audits or  similar proceedings,  and as a  result  the 
Company may  incur additional  costs  and expenses  or owe  additional taxes,  interest and penalties that  may  negatively 
impact its operating results. 

The Company is subject to income taxes in the U.S. and certain foreign jurisdictions where it operates through a subsidiary, 
including  Australia,  Belgium,  Canada,  France,  Germany,  Hong  Kong,  Japan,  Spain,  Switzerland,  Italy  and  the  United 
Kingdom.  The  Company’s  determination  of  its  tax  liability  is  subject  to  review  by  applicable  domestic  and  foreign  tax 
authorities. 

The Company is currently under tax examination in Germany (“Cutera GmbH”) for tax  years ended December 31, 2011 
through  2013  and  are  uncertain  of  the  potential  outcome  of  this  examination.  The  Company  underwent  audits  for  our 
California sales and use tax returns for the period July 2013 through June 2016, and Canadian goods and services tax and 
harmonized  sales  tax  returns  for  the  period  January  2013  to  July  2015.  Although  these  audits  resulted  in  immaterial 
adjustments, the final timing and resolution of any future tax examinations are subject to significant uncertainty and could 
result in our having to pay amounts to the applicable tax authority in order to resolve examination of our tax positions. An 
increase or decrease of tax related to tax examination resolution could result in a change in the Company’s income tax accrual 
and could negatively impact its financial position, results of operations or cash flows. 

34 

Form 10-K  
   
  
  
  
  
  
  
  
  
The Company may be adversely affected by changes in U.S. tax laws, importation taxes and other changes that may be 
imposed by the current administration. 

The  Company  is  subject  to  taxes  in  the  U.S.  and  other  jurisdictions.  Tax  rates  in  these  jurisdictions  may  be  subject  to 
significant change due to economic and/or political conditions. A number of other factors may also impact our future effective 
tax rate including: 

●   the jurisdictions in which profits are determined to be earned and taxed; 
●   the resolution of issues arising from tax audits with various tax authorities 
●   changes in valuation of our deferred tax assets and liabilities; 
●   increases  in  expenses  not  deductible  for  tax  purposes,  including  write-offs  of  acquired  intangibles  and  impairment  of 

goodwill in connection with acquisitions; 

●   changes in availability of tax credits, tax holidays, and tax deductions; 
●   changes in share-based compensation; and 
●   changes in tax laws or the interpretation of such tax laws and changes in generally accepted accounting principles. 

In the U.S., the Patient Protection and Affordable Care Act, as amended by the Health Care and Education Reconciliation 
Act (collectively, the “Affordable Care Act”), for example, has the potential to significantly impact the pharmaceutical and 
medical device industries. The Affordable Care Act imposed, among other things, an annual excise tax of 2.3% on any entity 
that manufactures or imports medical devices offered for sale in the U.S. Due to subsequent legislative amendments the excise 
tax has been suspended for the period January 1, 2016 to December 31, 2019, and, absent further legislative action, will be 
reinstated starting January 1, 2020, which may result in a material adverse effect on our financial condition or cash flows. 

Any acquisitions that the Company makes could result in operating difficulties, dilution, and other consequences that may 
adversely impact our business and results of operations. 

While  the  Company  from  time  to  time  evaluates  potential  acquisitions  of  businesses,  products  and  technologies,  and 
anticipates continuing to make these evaluations, the Company has no present understandings, commitments or agreements 
with respect to any material acquisitions or collaborative projects. The Company may not be able to identify appropriate 
acquisition  candidates  or  strategic  partners,  or  successfully  negotiate,  finance  or  integrate  any  businesses,  products  or 
technologies that the Company acquire. 

The Company has limited experience as a team with acquiring companies and products. Furthermore, the integration of any 
acquisition and management of any collaborative project may divert management’s time and resources from our core business 
and disrupt the Company’s operations and it may incur significant legal, accounting and banking fees in connection with such 
a  transaction.  Acquisitions  could  diminish  our  available  cash  balances  for  other  uses,  result  in  the  incurrence  of  debt, 
contingent  liabilities,  or  amortization  expenses,  and  restructuring  charges.  Also,  the  anticipated  benefits  or  value  of  its 
acquisitions or investments may not materialize and could result in an impairment of goodwill and/or purchased long-lived 
assets. 

The Company failure to address these risks or other problems encountered in connection with our past or future acquisitions 
and  investments  could  cause  us  to  fail  to  realize  the  anticipated  benefits  of  such  acquisitions  or  investments,  incur 
unanticipated liabilities, and harm our business and our financial condition or results. 

35 

Form 10-K  
  
   
  
  
  
  
  
 
 
The Company’s failure to comply with rules relating to bribery, foreign corrupt practices, and privacy and security laws 
may subject the Company to penalties and adversely impact its reputation and business operations. 

The Company business is subject to regulation and oversight worldwide including: 

●   the  FCPA,  which  prohibits  corporations  and  individuals  from  paying,  offering  to  pay  or  authorizing  the  payment  of 
anything of value to any foreign government official, government staff member, political party or political candidate in 
an attempt to obtain or retain business or to otherwise influence a person working in an official capacity; 

●   the UK Bribery Act, which prohibits both domestic and international bribery, as well as bribery across both public and 
private sectors; and bribery provisions contained in the German Criminal Code, which, pursuant to draft legislation being 
prepared by the German government, may make the corruption and corruptibility of physicians in private practice and 
other healthcare professionals a criminal offense; 

●   Health Insurance  Portability  and Accountability  Act of  1996,  as  amended by  The  Health  Information  Technology for 
Economic and Clinical Health Act , which governs the conduct of certain electronic healthcare transactions and protects 
the security and privacy of protected health information; and 

●   analogous state and foreign law equivalents of each of the above laws, such as state laws that require device companies 
to comply with the industry’s voluntary compliance guidelines and the applicable compliance guidance promulgated by 
the federal government; and state laws governing the privacy and security of health information in certain circumstances, 
many of which differ from each other in significant ways and may not have the same effect, thus complicating compliance 
efforts. 

The risk of being found in violation of these laws is increased by the fact that many of them have not been fully interpreted 
by the regulatory authorities or the courts, and their provisions are open to a variety of interpretations. Because of the breadth 
of these laws and the narrowness of the statutory exceptions and safe harbors available under such laws, it is possible that 
some of the Company’s business activities, including our relationships with practitioners and thought leaders worldwide, 
some of whom recommend, purchase and/or use our devices, as well as the Company’s sales agents and distributors, could 
be  subject  to  challenge  under  one  or  more  of  such  laws.  The  Company  is  also  exposed  to  the  risk  that  our  employees, 
independent contractors, principal investigators, consultants, vendors, independent sales agents and distributors may engage 
in fraudulent or other illegal activity. While the Company has policies and procedures in place prohibiting such activity, 
misconduct  by  these  parties  could  include,  among  other  infractions  or  violations,  intentional,  reckless  and/or  negligent 
conduct  or  unauthorized  activity  that  violates  FDA  regulations,  including  those  laws  that  require  the  reporting  of  true, 
complete and accurate information to the FDA, manufacturing standards, laws that require the true, complete and accurate 
reporting of financial information or data or other commercial or regulatory laws or requirements. It is not always possible 
to identify and deter misconduct by our employees and other third parties, and the precautions the Company takes to detect 
and  prevent  this  activity  may  not  be  effective  in  controlling  unknown  or  unmanaged  risks  or  losses  or  in  protecting  the 
Company from governmental investigations or other actions or lawsuits stemming from a failure to be in compliance with 
such laws or regulations. 

There are similar laws and regulations applicable to us outside the U.S., all of which are subject to evolving interpretations. 
Global enforcement of anti-corruption laws, including but not limited to the UK Bribery Act, the Brazil Clean Companies 
Act, and continued enforcement in the Europe, Middle East and Asia Pacific has increased substantially in recent years, with 
more  frequent  voluntary  self-disclosures  by  companies,  aggressive  investigations  and  enforcement  proceedings  by 
governmental agencies, and assessment of significant fines and penalties against companies and individuals. The Company’s 
operations create the risk of unauthorized payments or offers of payments by one of its employees, consultants, sales agents, 
or distributors because these parties are not always subject to its control. It is the Company’s policy to implement safeguards 
to  discourage  these  practices;  however,  its  existing  safeguards  and  any  future  improvements  may  prove  to  be  less  than 
effective, and its employees, consultants, sales agents, or distributors may engage in conduct for which the Company might 
be  held  responsible.  Any  alleged  or  actual  violations  of  these  regulations  may  subject  us  to  government  scrutiny,  severe 
criminal or civil sanctions and other liabilities, and could negatively affect its business, reputation, operating results, and 
financial condition. 

While the Company believes it has a strong culture of compliance and adequate systems of control, and it seeks continuously 
to improve its systems of internal controls and to remedy any weaknesses identified, there can be no assurance that the policies 
and procedures will be followed at all times or will effectively detect and prevent violations of the applicable laws by one or 
more of its employees, consultants, agents or partners and, as a result, the Company may be subject to penalties and material 
adverse consequences on its business, financial condition or results of operations. 

36 

Form 10-K  
  
   
  
  
  
 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS 

Not applicable. 

ITEM 2.  PROPERTIES 

The Company occupies 66,000 square feet for its U.S. Corporate office in Brisbane, California, under a lease which extends 
through  January  31,  2023.  The  original  lease  expired  on  December  31,  2017,  and  the  Company  entered  into  a  Second 
Amendment on July 6, 2017 that extended the term of the lease from December 31, 2017 to January 31, 2023. Pursuant to 
the terms of the Second Amendment to the Lease Agreement, the Company has the option to extend the term of the lease by 
an additional 60 months. Additionally, the Company also has a one-time option to terminate the amended lease early effective 
as of December 31, 2020, in return for payment of a termination fee. 

In addition, the Company has leased office facilities in certain countries as follows: 

Country 
Japan ...................  

   Square Footage 

Approximately 5,896 

France .................     Approximately 2,239 
Spain ...................     Approximately 3,584 

   Lease termination or Expiration 

Two leases, one of which was originally scheduled to expire in March 2018, but
was extended for another three years from March 2018 to March 2021, and the
other which expires in December 2019. 
   One lease which expires in October 2021. 
   One lease signed effective February 1, 2018, which expires in January 31, 2021.

The Company believes that these facilities are suitable and adequate for its current and future needs for at least the next twelve 
months. 

ITEM 3.  LEGAL PROCEEDINGS 

From time to time, the Company may be involved in legal and administrative proceedings and claims of various types. For a 
description of material pending legal and regulatory proceedings and settlements as of December 31, 2018, please see Note 11 
to  the  Company’s  consolidated  financial  statements  entitled  “Commitments  and  Contingencies,”  Item  8,  included  in  this 
Annual Report on Form 10-K. 

ITEM 4.  MINE SAFETY DISCLOSURES 

Not applicable. 

37 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
PART II 

ITEM 5.  MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS

AND ISSUER PURCHASES OF EQUITY SECURITIES 

Stock Exchange Listing 

The Company’s common stock trades on The NASDAQ Global Select Market under the symbol “CUTR.” As of March 1, 
2019, the closing sale price of its common stock was $17.72 per share. 

Common Stockholders 

The Company had 5 stockholders of record as of March 1, 2019. Since many stockholders choose to hold their shares under 
the name of their brokerage firm, the Company estimates that the actual number of stockholders was over 4,700 shareholders. 

Issuer Purchases of Equity Securities 

There were no repurchases of our common stock under the Company’s Stock Repurchase Program in 2018. 

Sales of Unregistered Securities 

The Company did not sell any unregistered securities during the period covered by this Annual Report on Form 10-K. 

Securities Authorized for Issuance under Equity Compensation Plans 

The information required by this Item regarding equity compensation plans is incorporated by reference to the information 
set forth in Part III Item 12 of this Annual Report on Form 10-K. 

38 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
   
 
 
Performance Graph 

The graph set forth below compares the cumulative total stockholder return on our common stock between December 31, 
2013, and December 31, 2018, with the cumulative total return for (1) our common stock, (2) the NASDAQ Composite index 
and (3) the NASDAQ Medical Equipment Index over the same period. This graph assumes the investment of $100.00 on 
December 31, 2013 in our common stock, the NASDAQ Composite Index, and the NASDAQ Medical Equipment Index, 

The information under “Performance Graph” is not deemed filed with the Securities and Exchange Commission and is not to 
be incorporated by reference in any of our filings under the Securities Act of 1933, as amended, or the Securities Exchange 
Act of 1934, as amended, whether made before or after the date of this 10-K and irrespective of any general incorporation 
language in those filings. 

39 

Form 10-K   
  
  
 
  
 
 
ITEM 6.  SELECTED FINANCIAL DATA 

The following selected consolidated financial data should be read in conjunction with our Consolidated Financial Statements 
and the accompanying Notes and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” 
included  elsewhere  in  this  report.  The  selected  data  in  this  section  is  not  intended  to  replace  the  Consolidated  Financial 
Statements. 

Consolidated Statements of Operations Data 

(in thousands, except per share data): 

Net revenue ..........................................................   $
Cost of revenue .....................................................     
Gross profit ................................................     

Operating expenses: 

Sales and marketing ...................................     
Research and development ........................     
General and administrative ........................     
Lease termination income ..........................     
Total operating expenses ....................     
Income (loss) from operations ..............................     
Interest and other income, net ..............................     
Income (loss) before income taxes .......................     
Income tax (benefit) provision .............................     
Net income (loss) .................................................   $
Net income (loss) per share: 

Year Ended December 31, 

2018 
162,720    $
82,338      
80,382      

2017 
151,493    $
65,383      
86,110      

2016 
118,056      
49,921      
68,135      

2015 

2014 

94,761    $
40,478      
54,283      

78,138  
34,765  
43,373  

58,420      
14,359      
20,995      
--      
93,774      
(13,392)     
(123)     
(13,515)     
17,255      
(30,770)   $

52,070      
12,874      
14,090      
(4,000)     
75,034      
11,076      
884      
11,960      
(18,033)     
29,993    $

41,563      
11,232      
12,943      
--      
65,738      
2,397      
323      
2,720      
143      
2,557    $ 

35,942      
10,733      
12,129      
--      
58,804      
(4,521)     
293      
(4,228)     
212      
(4,440)   $

32,246  
10,543  
11,203  
--  
53,992  
(10,619) 
226  
(10,393) 
219  
(10,612) 

Basic ..........................................................   $
Diluted .......................................................   $

(2.23)   $
(2.23)   $

2.16    $
2.04    $

0.19    $ 
0.19    $ 

(0.32)   $
(0.32)   $

(0.74) 
(0.74) 

Weighted-average number of shares used in per 

share calculations: 

Basic ..........................................................     
Diluted .......................................................     

13,771      
13,771      

13,873      
14,728      

13,225      
13,753      

13,960      
13,960      

14,254  
14,254  

Consolidated Balance Sheet Data  

(in thousands): 

Cash, cash equivalents and marketable 

As of December 31, 

2018 

2017 

2016 

2015 

2014 

investments .........................................................   $ 

35,575    $ 

35,912    $ 

54,074    $ 

48,407    $ 

81,146  

Working capital (current assets less current 

liabilities) ............................................................     
Total assets .............................................................     
Retained earnings (accumulated deficit) ................     
Total stockholders’ equity ......................................     

39,578      
97,637      
(24,010)      
46,386      

45,063      
111,238      
2,947      
64,893      

59,460      
91,854      
(27,046)      
61,010      

49,398      
77,518      
(29,672)      
50,034      

81,900  
108,913  
(25,232)  
80,508  

* Financial results for year ended December 31, 2018, as compared to the years ended December 31, 2017, 2016, 2015, and 
2014 reflect the effects of adopting ASU 2014-09, “Revenue from Contracts with Customers (Topic 606)” and the related 
amendments (ASC 606), which provided a new basis of accounting for our revenue arrangements during fiscal year 2018. 
The  adoption  of  ASC  606  limits  the  comparability  of  revenue  and  certain  expenses,  including  revenues  and  costs  and 
operating expenses, presented in the results of operations for the year ended December 31, 2018 when compared to the years 
ended December 31, 2017, 2016, 2015, and 2014. For additional information regarding the impact from adoption of this 
accounting standard, see Note 1, “Revenue Recognition” to the Consolidated Financial Statements set forth in Item 8 of this 
Annual Report on Form 10-K. 

40 

Form 10-K  
  
  
  
  
  
    
    
    
    
  
      
        
        
        
        
  
      
        
        
        
        
  
      
        
        
        
        
  
  
  
  
  
  
  
    
    
    
    
  
  
 
 
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF

OPERATIONS 

The following discussion should be read in conjunction with our audited financial statements and notes thereto for the fiscal 
year  ended  December  31,  2018.  This  Annual  Report  on  Form  10-K,  including  the  following  sections,  contains  forward-
looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Throughout this Report, and 
particularly in this Item 7, the forward-looking statements are based upon our current expectations, estimates and projections 
and that reflect our beliefs and assumptions based upon information available to us at the date of this Report. In some cases, 
you can identify these statements by words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” 
“believes,” “estimates,” “predicts,” “potential” or “continue,” and other similar terms. These forward-looking statements 
are not guarantees of future performance and are subject to risks, uncertainties, and assumptions that are difficult to predict. 
The Company’s actual results, performance or achievements could differ materially from those expressed or implied by the 
forward-looking statements. The forward-looking statements include, but are not limited to, statements relating to our future 
financial performance, the ability to grow our business, increase our revenue, manage expenses, generate additional cash, 
achieve  and  maintain  profitability,  develop  and  commercialize  existing  and  new products  and  applications,  improve  the 
performance  of  our  worldwide  sales  and  distribution  network,  and  to  the  outlook  regarding  long  term  prospects.  The 
Company cautions you not to place undue reliance on these forward-looking statements, which reflect management’s analysis 
only as of the date of this Annual Report on Form 10-K. The Company undertakes no obligation to update forward-looking 
statements to reflect events or circumstances occurring after the date of this Form 10-K.  

Some of the important factors that could cause the Company’s results to differ materially from those in our forward-looking 
statements,  and  a  discussion  of  other  risks  and  uncertainties,  are  discussed  in  Item  1A—Risk  Factors.  The  Company 
encourages you to read that section carefully as well as other risks detailed from time to time in our filings with the SEC. 

Introduction 

The Management’s Discussion and Analysis, or MD&A, is organized as follows: 

●   Executive Summary. This section provides a general description and history of our business, a brief discussion of our 
product lines and the opportunities, trends, challenges and risks the Company focuses on in the operation of our business. 
●   Critical Accounting Policies and Estimates. This section describes the key accounting policies that are affected by critical 

accounting estimates. 

●   Recent Accounting Guidance. This section describes the issuance and effect of new accounting pronouncements that are 

or may be applicable to us. 

●   Results of Operations. This section provides our analysis and outlook for the significant line items on our Consolidated 

Statements of Operations. 

●   Liquidity and Capital Resources. This section provides an analysis of our liquidity and cash flows, as well as a discussion 

of our commitments that existed as of December 31, 2018. 

Executive Summary 

Company Description 

The Company is a leading medical device company specializing in the research, development, manufacture, marketing and 
servicing of light and other energy based aesthetics systems for practitioners worldwide. In addition to internal development 
of products, the Company distributes third party sourced products under our own brand names. The Company offers easy-to-
use  products  which  enable  practitioners  to  perform  safe  and  effective  aesthetic  procedures,  including  treatment  for  body 
contouring, skin resurfacing and revitalization, tattoo removal, removal of benign pigmented lesions, vascular conditions, 
hair removal, toenail fungus and women's intimate health. Our platforms are designed to be easily upgraded to add additional 
applications and hand pieces, which provide flexibility for our customers as they expand their practices. In addition to systems 
and upgrade revenue, the Company generates revenue from the sale of post warranty service contracts, providing services for 
products that are out of warranty, hand piece refills and other per procedure related revenue on select systems, and distribution 
of third-party manufactured skincare products. 

The  Company’s  ongoing  research  and  development  activities  primarily  focus  on  developing  new  products,  as  well  as 
improving and enhancing the Company’s portfolio of existing products. The Company also explores ways to expand the 
Company’s product offerings through alternative arrangements with other companies, such as distribution arrangements. The 
Company  introduced  Juliet,  a  product  for  women’s  intimate  health,  in  December  2017,  Secret  RF,  a  fractional  RF 
microneedling device for skin revitalization, in January 2018, enlighten SR in April 2018, and truSculpt iD in July 2018. 

41 

Form 10-K  
  
  
  
  
  
  
  
  
The Company’s corporate headquarters and U.S. operations are located in Brisbane, California, where the Company conducts 
manufacturing,  warehousing,  research  and  development,  regulatory,  sales  and  marketing,  service,  and  administrative 
activities. The Company markets, sells and services the Company’s products through direct sales and service employees in 
North America (including Canada), Australia, Austria, Belgium, France, Germany, Hong Kong, Japan, Spain, Switzerland 
and the United Kingdom. Sales and Services outside of these direct markets are made through a worldwide distributor network 
in over 40 countries. 

Products and Services  

The Company derives revenue from the sale of Products and Services. Product revenue includes revenue from the sale of 
systems, hand pieces and upgrade of systems (collectively “Systems” revenue), replacement hand pieces, truSculpt iD cycle 
refills,  as well  as  single use disposable  tips  applicable  to Juliet  and  Secret  RF  (“Consumables”  revenue),  and  the  sale  of 
skincare products (“Skincare” revenue). A system consists of a console that incorporates a universal graphic user interface, a 
laser and (or) other energy based module, control system software and high voltage electronics, as well as one or more hand 
pieces. However, depending on the application, the laser or other energy based module is sometimes contained in the hand 
piece such as with the Company’s Pearl and Pearl Fractional applications instead of within the console. 

The Company offers customers the ability to select the system that best fits their practice at the time of purchase and then to 
cost-effectively add applications to their system as their practice grows. This provides customers the flexibility to upgrade 
their systems whenever they choose and provides us with a source of additional Systems revenue. The Company’s primary 
system platforms include: excel, enlighten, Juliet, Secret RF, truSculpt and xeo. 

Skincare revenue relates to the distribution of ZO’s skincare products in Japan. 

Service includes prepaid service contracts, training services, enlighten installation, direct billings for detachable hand piece 
replacements and revenue for parts, customer marketing support and labor on out-of-warranty products. 

Significant Business Trends. 

The Company believes that the ability to grow revenue will be primarily dependent on the following: 

●   continuing  to  expand  the  Company’s  product  offerings,  both  through  internal  development  and  sourcing  from  other 

vendors; 

●   ongoing investment in the Company’s global sales and marketing infrastructure; 
●   use of clinical results to support new aesthetic products and applications; 
●   enhanced luminary development and reference selling efforts (to develop a location where Company’s products can be 

displayed and used to assist in selling efforts); 
●   customer demand for the Company’s products; 
●   weakening against the U.S. dollar of key international currencies in which the Company transacts (e.g. Australian Dollar, 

Japanese Yen, Euro, Swiss Franc and British Pound); 

●   consumer demand for the application of the Company’s products; 
●   marketing to physicians in the core dermatology and plastic surgeon specialties, as well as outside those specialties; and 
●   generating  recurring  revenue  from  the  Company’s  growing  installed  base  of  customers  through  the  sale  of  system 
upgrades, services, hand piece refills, truSculpt cycles, skincare products and replacement tips for Juliet and Secret RF 
products. 

For a detailed discussion of the significant business trends impacting the Company’s business, please see the section titled 
“Results of Operations” below. 

Factors that May Impact Future Performance 

The  Company’s  industry  is  impacted  by  numerous  competitive,  regulatory  and  other  significant  factors.  The  Company’s 
industry  is  highly  competitive  and  the  Company’s  future  performance  depends  on  the  Company’s  ability  to  compete 
successfully.  Additionally,  the  Company’s  future  performance  is  dependent  upon  the  ability  to  continue  to  expand  the 
Company’s product offerings with innovative technologies, obtain regulatory clearances for the Company’s products, protect 
the  proprietary  technology  of  the  products  and  manufacturing  processes,  manufacture  the  products  cost-effectively,  and 
successfully market and distribute the products in a profitable manner. If the Company fails to execute on the aforementioned 
initiatives, the Company’s business would be adversely affected. 

42 

Form 10-K   
  
  
  
  
  
  
  
  
  
  
  
On July 30, 2018, the FDA issued a public statement and sent letters to a number of companies in the medical aesthetics 
industry expressing concerns regarding “vaginal rejuvenation” procedures using energy-based devices. The Company was 
not named in the announcement, and the Company has not received a letter from the agency, however the Company’s Juliet 
device is promoted and used by physicians in procedures that are the subject of the FDA’s public statement. The Company 
is not aware of any adverse events resulting from the use of Juliet , and believes that Juliet’s development and promotion 
is based on science and clinical evidence. Notwithstanding, the Company experienced a significant slowdown in the sale of 
Juliet systems in the third and fourth quarters of 2018. The Company believes this relates to the safety letter, given the timing. 

The Company supports any action that helps ensure patient safety going forward. The Company has a robust, multi-functional 
process that reviews its promotional claims and materials to ensure they are truthful, not misleading, fair and balanced, and 
supported by sound scientific evidence. 

A detailed discussion of these and other factors that could impact the Company’s future performance are provided in  (1) the 
Company’s Annual Report on Form 10-K for the year ended December 31, 2017- Part I, Item 1A “Risk Factors.” (2) the 
Company’s  reports  and  registration  statements  filed  and  furnished  from  time  to  time  with  the  SEC,  and  (3)  other 
announcements the Company makes from time to time. 

Critical accounting policies, significant judgments and use of estimates 

The preparation of the Company’s Consolidated Financial Statements and related disclosures in conformity with generally 
accepted accounting principles in the U.S. (“GAAP”) requires the Company to make estimates, judgments and assumptions 
that affect the reported amounts of assets, liabilities, revenue and expenses. These estimates, judgments and assumptions are 
based on historical experience and on various other factors that the Company believes are reasonable under the circumstances. 
The Company periodically reviews its estimates and make adjustments when facts and circumstances dictate. To the extent 
that there are material differences between these estimates and actual results, its financial condition or results of operations 
will be affected. 

Critical accounting estimates, as defined by the SEC, are those that are most important to the portrayal of the Company’s 
financial  condition  and  results  of  operations  and  require  our  management’s  most  difficult  and  subjective  judgments  and 
estimates of matters that are inherently uncertain. The Company’s critical accounting estimates are as follows: 

Revenue Recognition 

Revenue is recognized upon transfer of control of promised products or services to customers in an amount that reflects the 
consideration  to which  the  Company  expects  to  be  entitled  in  exchange for promised goods or  services.  The  Company’s 
performance obligations are satisfied either over time or at a point in time. 

The  Company's  system  sale  arrangements  generally  contain  multiple  products  and  services.  For  these  bundled  sale 
arrangements, the Company accounts for individual products and services as separate performance obligations if they are 
distinct. The Company’s products and services are distinct if a customer can benefit from the product or service on its own 
or with other resources that are readily available to the customer, and if the Company’s promise to transfer the products or 
service  to  the  customer  is  separately  identifiable  from  other  promises  in  the  contract.  The  Company’s  system  sale 
arrangements include a combination of the following performance obligations: the system and software license (considered 
as one performance obligation), system accessories (hand pieces), training, other accessories, extended service contracts and 
marketing services. 

For the Company’s system sale arrangements that include an extended service contract, the period of service commences at 
the  expiration  of  the  Company’s  standard  warranty  offered  at  the  time  of  the  system  sale.  The  Company  considers  the 
extended service contracts terms in the arrangements that are legally enforceable to be performance obligations. Other than 
extended service contracts and marketing services (which are satisfied over time), the Company generally satisfies all of the 
performance obligations at a point in time. Systems, system accessories (hand pieces), training, time and materials services 
are also sold on a stand-alone basis, and related performance obligations are satisfied at a point in time. For contracts with 
multiple performance obligations, the Company allocates the transaction price of the contract to each performance obligation 
on a relative standalone selling price basis. 

43 

Form 10-K   
  
  
  
  
  
  
  
  
  
 
 
Nature of Products and Services 

Systems 

System revenue represents the sale of a system or an upgrade of an existing system. A system consists of a console that 
incorporates a universal graphic user interface, a laser or other energy based module, control system software and high voltage 
electronics,  as well  as  one or  more  hand pieces.  However,  depending  on  the  application,  the  laser  or other  energy  based 
module is sometimes contained in the hand piece such as with the Company’s Pearl and Pearl Fractional applications instead 
of within the console. 

The Company offers customers the ability to select the system that best fits their practice at the time of purchase and then to 
cost-effectively add applications to their system as their practice grows. This provides customers the flexibility to upgrade 
their systems whenever they choose and provides the Company with a source of additional Systems revenue. 

The Company concludes that the system or upgrade and the right to use the embedded software represent a single performance 
obligation as the software license is integral to the functionality of the system or upgrade. 

The  Company  does  not  identify  calibration  and  installation  services  for  systems  other  than  enlighten  as  performance 
obligations because such services are immaterial in the context of the contract. The related costs to complete calibration and 
installation for systems other than enlighten are immaterial. Calibration and installation services for enlighten systems are 
identified as separate performance obligations. 

For  systems  sold  directly  to  end-customers  that  are  credit  approved,  revenue  is  recognized  when  the  Company  transfers 
control to the end-customer, which occurs when the product is shipped to the customer or when the customer receives the 
product, depending on the nature of the arrangement. The Company recognizes revenue on a cash basis for system sales to 
international direct end-customer sales that have not been credit approved, as the performance obligations in the contract are 
satisfied. For systems sold through credit approved distributors, revenue is recognized at the time of shipment. 

The Company’s system arrangements generally do not provide a right of return. The Company provides a standard one-year 
warranty coverage for all systems sold to end-customers to cover parts and service, and extended service plans that vary by 
the type of product and the level of service desired. 

The Company typically receives payment for its system consoles and other accessories within 30 days of shipment. Certain 
international distributor arrangements allow for longer payment terms. 

Skincare products 

The Company sells third-party manufactured skincare products in Japan. The third-party skincare products are purchased 
from the third-party manufacturers and sold to licensed physicians. The Company acts as the principal in this arrangement, 
as it determines the price to charge customers for the skincare products, and controls the products before they are transferred 
to  the  customer.  Skincare  products  are  typically  sold  in  contracts  in  which  the  skincare  products  represent  the  sole 
performance obligations. The Company recognizes revenue for skincare products at a point in time, generally upon shipment. 

Consumables (Other accessories) 

The Company treats its customers' purchases of replacement Titan, truSculpt 3D and truSculpt iD hand pieces as Consumable 
revenue, which provides the Company with a source of recurring revenue from existing customers. The Company’s recently 
launched Juliet and Secret RF products have single use disposable tips which must be replaced after every treatment. Sales 
of  these  consumable  tips  further  enhance  the  Company’s  recurring  revenue.  Hand  piece  refills  of  the  Company’s  legacy 
truSculpt product are accounted for in accordance with the Company’s standard warranty and service contract policies. 

Extended contract services 

The Company offers post-warranty services to its customers through extended service contracts that cover replacement parts 
and labor for a term of one, two, or three years. The Company also offers services on a time-and-materials basis for detachable 
hand piece replacements, parts and labor. These post-warranty services serve as additional sources of recurring revenue from 
the  Company’s  installed  product  base.  Service  contract  revenue  is  recognized  over  time,  using  a  time  based  measure  of 
progress, as the customers benefit from the service throughout the service period. Revenue related to services performed on 
a time-and-materials basis is recognized when performed. 

44 

Form 10-K  
  
  
  
  
   
  
  
  
  
  
  
  
  
Training 

Sales of systems to customers include training on the system to be provided within 90 to 180 days of purchase. The Company 
considers training as a separate performance obligation as customers can immediately benefit from the training due to the 
fact that the customer already has the system. Training is also sold separately from systems. The Company recognizes revenue 
for training when the training is provided. Training is not required for customers to use the systems. 

Customer Marketing Support 

In North America, the Company offers marketing and consulting phone support to its customers who purchase its truSculpt 
3D  and  truSculpt  iD  systems.  These  customer  marketing  support  services  include  a  practice  development  model  and 
marketing  training,  performed  remotely  with  ongoing  phone  consultations  for  six  months  from  date  of  purchase.  The 
Company considers customer marketing support a separate performance obligation, and recognizes revenue over the six-
month term of the contracts. 

Significant Judgments 

More judgments and estimates are required under ASC Topic 606 than were required under the previous revenue recognition 
guidance, ASC Topic 605. Revenue recognition under ASC Topic 606 for the Company’s arrangements may be dependent 
on contract-specific terms. 

Judgment  is  required  to  determine  the  standalone  selling  price  ("SSP")  for  each  distinct  performance  obligation.  The 
Company estimates SSPs for each performance obligation as follows: 

Systems: The SSPs for systems are based on directly observable sales in similar circumstances to similar customers. When 
SSP is not directly observable, the Company estimates SSP using the expected cost plus margin approach. 

Training: SSP is based on observable price when sold on a standalone basis. 

Extended warranty: SSP is based on observable price when sold on a standalone basis (by customer type). 

Customer Marketing Support: SSP is estimated based on cost plus a margin. 

The Company will combine two or more contracts entered into at or near the same time with the same customer (or related 
parties of the customer) and account for the contracts as a single contract. If a group of agreements are so closely related that 
they are, in effect, part of a single arrangement, such agreements are deemed to be one arrangement for revenue recognition 
purposes.  The  Company  exercises  significant  judgment  to  evaluate  the  relevant  facts  and  circumstances  in  determining 
whether the separate agreements should be accounted for separately or as, in substance, a single arrangement. The Company’s 
judgments about whether a group of contracts comprise a single arrangement can affect the allocation of consideration to the 
distinct performance obligations, which could have an effect on results of operations for the periods involved. 

The Company is required to estimate the total consideration expected to be received from contracts with customers. Generally, 
the  Company  has  not  experienced  significant  returns  from or  refunds  to  customers.  These  estimates  require  significant 
judgment and the change in these estimates could have an effect on the Company's results of operations during the periods 
involved. 

Bill and Hold Arrangement 

Under the ASC 605 in 2017, the Company segregated certain products for one order at the request of a customer for a limited 
period  of  time  at  a  third-party  storage  facility  (“bill  -and  -hold”).  Revenue  recognition  for  the  bill-and-hold  transaction 
requires consideration of, among other things, whether the customer has made a written fixed commitment to purchase the 
product; the existence of a substantial business purpose for the arrangement; the bill-and-hold arrangement is at the request 
of the customer; the scheduled delivery date must be reasonable and consistent with the buyer's business purpose; title and 
risk of ownership must pass to the customer and no additional performance obligations exist by the Company, at the time of 
the bill-and-hold the product is complete and ready for shipment and the product has been segregated from the Company's 
inventory. The Company recognized revenue of $938,000 for that bill-and-hold transaction in 2017. 

45 

Form 10-K  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
The Company recognized revenue of $0 and $938,000 for a bill-and-hold transaction in 2018 and 2017 respectively. There 
were no such transactions in 2016. 

Loyalty Program  

The Company launched a customer loyalty program during the third quarter of 2018 for qualified customers located in the 
U.S. and Canada. Under the program, customers accumulate points based on the customers purchasing or purchasing levels. 
Once a loyalty program member achieves a certain tier level, the member earns a reward. A customer’s account has to be in 
good standing in order to receive the benefits of the rewards program. Rewards are given on a quarterly basis and must be 
used  in  the  following  quarter.  Customers  receive  a notification  regarding  their  rewards  tier  by  the  fifth  (5th)  day  of  the 
following quarter. All unused rewards are forfeited. 

The fair value of the reward earned by loyalty program members is included in accrued liabilities and recorded as a reduction 
of net sales at the time the reward is earned. 

Deferred Sales Commissions 

Incremental costs of obtaining a contract, including sales commissions, are capitalized and amortized on a straight-line basis 
over the expected customer relationship period if the Company expects to recover those costs. The Company uses the portfolio 
method to recognize the amortization expense related to these capitalized costs related to initial contracts and such expense 
is recognized over a period associated with the revenue of the related portfolio, which is generally two to three years for the 
Company’s product and service arrangements. 

Total capitalized costs as of the year ended December 31, 2018 were $5.2 million and are included in other long-term assets 
in the Company’s consolidated balance sheet. Amortization of this asset was $1.8 million during the year ended December 
31, 2018 and is included in sales and marketing expense in the Company’s consolidated statements of operations. 

Valuation of Inventories 

The Company states its inventories at the lower of cost and net realizable value, computed on a standard cost basis, which 
approximates actual cost on a first-in, first-out basis. Net realizable value is the estimated selling price in the ordinary course 
of business, less reasonably predictable cost of completion, disposal, and transportation. Standard costs are monitored and 
updated quarterly or as necessary, to reflect changes in raw material costs, labor to manufacture the product and overhead 
rates.  The  Company  provides  for  excess  and  obsolete  inventories  when  conditions  indicate  that  the  inventory  cost  is  not 
recoverable  due  to  physical  deterioration,  usage,  obsolescence,  reductions  in  estimated  future  demand  and  reductions  in 
selling prices. Inventory provisions are measured as the difference between the cost of inventory and net realizable value to 
establish a lower cost basis for the inventories. The Company balances the need to maintain strategic inventory levels with 
the  risk  of  obsolescence  due  to  changing  technology,  timing  of  new  product  introductions  and  customer  demand  levels. 
Unfavorable changes in market conditions may result in a need for additional inventory provisions that could adversely impact 
our gross margins. Conversely, favorable changes in demand could result in higher gross margins when product that had 
previously been written down is sold. 

Stock-based Compensation Expense 

The  Company  accounts  for  stock-based  compensation  costs  in  accordance  with  the  accounting  standards  for  share-based 
compensation,  which  require  that  all  share  based  payments  to  employees  and  non-employees  be  recognized  in  the 
consolidated statements of operations based on their fair values. The Company grants stock options, restricted stock units 
(“RSUs”) and performance stock units (“PSUs”) equity awards and employee stock purchase plan ("ESPP"). 

Stock Options 

The Company accounts for stock-based compensation in accordance with the fair value recognition provisions of U.S. GAAP. 
To  value  options,  the  Company  uses  the  Black-  Scholes  option-pricing  model  using  the  single-option  approach,  which 
requires  the  input  of  highly  subjective  and  complex  assumptions.  The  Company  recognizes  the  expense  associated  with 
options using a single award approach over the requisite service period. The Company accounts for all stock options awarded 
to nonemployees at the fair value of the consideration received or the fair value of the equity instrument issued, as calculated 
using the Black-Scholes model. The Company subjects stock options granted to non-employees to periodic revaluation at 
each reporting date as the underlying equity instruments vest. 

46 

Form 10-K  
  
  
  
  
   
  
  
  
  
  
  
  
The assumptions used in the Black-Scholes-option pricing model to determine the fair value of award include the following: 

●   Expected term – The expected term represents the weighted-average period that the recipient of the option will retain their 
vested stock options before exercising them. The expected term is based on the observed and expected time to post-vesting 
exercise of options by employees. The Company use historical exercise patterns of previously granted options in relation 
to  stock  price  movements  to  derive  an  employee  behavioral  pattern  used  to  forecast  expected  exercise  patterns.  The 
expected term of groups of employees that have similar historical exercise patterns has been considered separately for 
valuation purposes. 

●   Volatility – The underlying stock price volatility of our stock. The Company estimates volatility based on a 50-50 blend 

of our historical volatility and the implied volatility of freely traded options of our stock in the open market 

●   Expected risk-free interest rate and dividend rate over the expected term. The risk-free interest rate is based on the U.S. 

treasury yield curve in effect at the time of grant for the expected term of the stock option. 

Restricted Stock Units 

The Company grants RSUs to our directors, officers and management employees and non-employees. The fair value of RSUs 
is  based  on  the  stock  price  on  the  grant  date  using  a  single-award  approach.  The  RSUs  are  subject  to  a  service  vesting 
condition  and  are  recognized  on  a  straight-line  basis  over  the  requisite  service  period.  For  RSUs  to  non-employees,  the 
Company recognizes expense on an accelerated attribution method and these equity awards are re-measured at fair value at 
the end of each reporting period, with the changes in fair value recorded to stock-based compensation expense in the period 
in which the change occurs. Shares are issued on the vesting dates, net of applicable tax withholding requirements to be paid 
by us on behalf of the recipient. As a result, the actual number of shares issued will be fewer than the actual number of RSUs 
outstanding. Furthermore, the Company records the obligation for withholding amounts to be paid by us as a reduction to 
additional paid-in capital. 

Performance Stock Units 

Performance stock units are granted to our officers and management employees and non-employees. PSU’s with operational 
measurement goals are measured at the market price of our stock on the date of grant, whereas PSUs with market-based 
measurement goals are measured using a Monte-Carlo simulation option-pricing model. The Monte-Carlo simulation option-
pricing model uses the same input assumptions as the Black-Scholes model; however, it also further incorporates into the 
fair-value determination the possibility that the market condition may not be satisfied. The final number of shares of common 
stock issuable at the end of the performance measurement period, subject to the recipient’s continued service through that 
date, is determined based on the expected degree of achievement of the performance goals. For PSUs to non-employees, the 
Company recognizes expense on an accelerated attribution method and these equity awards are re-measured at fair value at 
the end of each reporting period, with the changes in fair value recorded to stock-based compensation expense in the period 
in which the change occurs. Stock-based compensation expense for PSUs is recognized based on the expected degree of 
achievement of the performance goals over the vesting period. However, stock-based compensation expense for market-based 
PSU awards are recognized regardless of whether the market condition is satisfied, provided that the requisite service has 
been provided. On the vesting date of PSU awards, the Company issues fully-paid up common stock, net of the minimum 
statutory tax withholding requirements to be paid by us and records the obligation for withholding amounts as a reduction to 
additional paid-in capital. 

Forfeiture Rates 

The Company recognizes share-based compensation expense for the portion of the equity award that is expected to vest over 
the  requisite  service  period  and  develops  an  estimate  of  the  number  of  share-based  awards  which  will  ultimately  vest, 
primarily based on historical experience within separate groups of employees. The forfeiture rates used in 2018 ranged from 
0% to 17%. The estimated forfeiture rate is reassessed periodically throughout the requisite service period. Such estimates 
are revised if they differ materially from actual forfeitures. As required, the forfeiture estimates will be adjusted to reflect 
actual forfeitures when an award vests. For the award types discussed above, if the employee or non-employee terminates 
employment prior to being vested in an award, then the award is forfeited. 

47 

Form 10-K  
  
  
  
  
   
  
  
  
  
 
 
Provision for Income Taxes 

The  Company  is  subject  to  taxes  on  earnings  in  both  the  U.S.  and  various  foreign  jurisdictions.  As  a  global  taxpayer, 
significant judgments and estimates are required in evaluating our uncertain tax positions and determining our provision for 
income taxes on earnings. The Company recognizes tax benefits from uncertain tax positions only if it is more likely than not 
that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. 
The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit 
that has a greater than 50% likelihood of being realized upon ultimate settlement. 

The Company’s effective tax rates have differed from the statutory rate primarily due to changes in the valuation allowance, 
foreign operations, research and development tax credits, state taxes, and certain benefits realized related to stock option 
activity. The Company’s current effective tax rate does not assume U.S. taxes on undistributed profits of foreign subsidiaries. 
These earnings could become subject to incremental foreign withholding or U.S. federal and state taxes, should they either 
be deemed or actually remitted to the U.S. The Company’s future effective tax rates could be adversely affected by earnings 
being lower in countries where the Company has lower statutory rates and being higher in countries where the Company has 
higher statutory rates, or by changes in tax laws, accounting principles, interpretations thereof, net operating loss carryback, 
research and development tax credits, and due to changes in the valuation allowance of its U.S. deferred tax assets. In addition, 
the Company is subject to the examination of our income tax returns by the Internal Revenue Service and other tax authorities. 
The  Company  regularly  assesses  the  likelihood  of  adverse  outcomes  resulting  from  these  examinations  to  determine  the 
adequacy of our provision for income taxes. 

Undistributed  earnings  of  the  Company’s  foreign  subsidiaries  at  December  31,  2018  are  considered  to  be  indefinitely 
reinvested and, accordingly, no provision for federal and state income taxes has been provided thereon. Due to the Transition 
Tax and Global Intangible Low-Tax Income (“GILTI”) regimes as enacted by the 2017 Tax Act, those foreign earnings will 
not  be  subject  to  federal  income  taxes  when  actually  distributed  in  the  form  of  a  dividend  or  otherwise.  The  Company, 
however, could still be subject to state income taxes and withholding taxes payable to various foreign countries. The amounts 
of taxes which the Company could be subject to are not material to the accompanying financial statements. 

In December 2017, the SEC staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax 
Cuts and Jobs Act (“SAB 118”), which allows companies to record provisional amounts during a measurement period not to 
extend beyond one year of the enactment date. Since the 2017 Tax Act was passed late in the fourth quarter of 2017, and 
ongoing guidance and accounting interpretation was yet to be issued, the Company’s accounting of the transition tax and 
deferred  tax  re-measurements  was  incomplete  as  of  December 31,  2017.  The  Company  filed  its  2017  Federal  corporate 
income tax return in the fourth quarter of 2018. The Company’s final analysis and impact of the 2017 Tax Act is reflected in 
the tax provision and related tax disclosures for the year ended December 31, 2018. There was a net increase of approximately 
$0.3 million  to  the  originally  estimated  $7.3 million  remeasurement  of  deferred  tax  assets.  The  Company  considers  the 
$0.3 million  true-up  to  be  an  immaterial  change  in  estimate  which  has  been  reflected  within  the  measurement  period  in 
accordance with SAB 118.   

In January 2018, the FASB released guidance on the accounting for tax on the GILTI provisions of the 2017 Tax Act. The 
GILTI provisions impose a tax on foreign income in excess of a deemed return on tangible assets of foreign corporations. 
The guidance indicates that either accounting for deferred taxes related to GILTI inclusions or treating any taxes on GILTI 
inclusions as a period cost are both acceptable methods subject to an accounting policy election. The Company has elected 
to treat any taxes on GILTI inclusions as a period cost. 

The Company has included in our Consolidated Balance Sheet a long-term income tax liability for unrecognized tax benefits 
and accrued interest of $394,000 as of December 31, 2018. At this time, the Company is unable to make a reasonably reliable 
estimate  of  the  timing  of  payments  in  individual  years  beyond  12  months  due  to  uncertainties  in  the  timing  of  tax  audit 
outcomes. As a result, this amount is not included in the contractual obligations table above. 

Litigation 

The Company has been, and may in the future become subject to a number of legal proceedings involving securities litigation, 
product  liability,  intellectual  property,  contractual  disputes,  trademark  and  copyright,  and  other  matters.  The  Company 
records a liability and related charge to earnings in its consolidated financial statements for legal contingencies when the loss 
is considered probable and the amount can be reasonably estimated. Our assessment is reevaluated each accounting period 
and is based on all available information, including discussion with any outside legal counsel that represents us. If a reasonable 
estimate of a known or probable loss cannot be made, but a range of probable losses can be estimated, the low-end of the 
range of losses is recognized if no amount within the range is a better estimate than any other. If a loss is reasonably possible, 

48 

Form 10-K  
  
  
  
    
  
  
  
but  not  probable  and  can  be  reasonably  estimated,  the  estimated  loss  or  range  of  loss  is  disclosed  in  the  notes  to  the 
consolidated financial statements. 

Off-Balance Sheet Arrangements 

The  Company  does  not  participate  in  transactions  that  generate  relationships  with  unconsolidated  entities  or  financial 
partnerships, such as entities often referred to as structured finance, variable interest or special purpose entities, which would 
have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited 
purposes. As of December 31, 2018, the Company was not involved in any unconsolidated transactions. 

Recent Accounting Guidance 

For a full description of recent accounting pronouncements, including the respective effective dates of adoption and effects 
on results of operations and financial condition see Note 1 — “Summary of Significant Accounting Pronouncements” in the 
Notes to Consolidated Financial Statements in Part II, Item 8 of this Annual Report on Form 10-K. 

Results of Operations 

The following table sets forth selected consolidated financial data expressed as a percentage of net revenue. 

Year Ended December 31, 
2017 

2016 

2018 

Net revenue .......................................................................................     
Cost of revenue ..................................................................................     
Gross profit ................................................................................     

Operating expenses: 

Sales and marketing .......................................................................     
Research and development ............................................................     
General and administrative ............................................................     
Lease termination income ...................................................     
Total operating expenses ............................................................     
Income (loss) from operations ...........................................................     
Interest and other income, net ........................................................     
Income (loss) before income taxes ....................................................     
Income tax (benefit) provision .......................................................     
Net income (loss) ..............................................................................     

100%     
51%     
49%     

36%     
9%     
13%     
—  
58%     
(8)%     
—%     
(8)%     
11%     
(19)%     

100%     
43%     
57%     

34%     
8%     
9%     
(2)%     
50%     
7%     
1%     
8%     
(12)%     
20%     

100%
42%
58%

35%
10%
11%
—  
56%
2%
—%
2%
—%
2%

49 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
      
  
      
  
      
  
      
  
      
  
      
  
    
   
 
 
Net Revenue 

The following table sets forth selected consolidated revenue by major geographic area and product category with changes 
thereof. 

(Dollars in thousands) 
Revenue mix by geography: 

United States ...........................................   $ 
International ............................................   $ 
Consolidated total revenue .........................   $ 
United States as a percentage of total 

revenue ....................................................     

International as a percentage of total 

revenue ....................................................     

Revenue mix by product category: 
Systems 

      % Change      

Year Ended December 31, 
2017 

      % Change   

2018 

2016 

101,862       
60,858       
162,720       

8%   $ 
7%   $ 
7%   $ 

94,581       
56,912       
151,493       

44%    $ 
8%    $ 
28%    $ 

65,513   
52,543   
118,056   

63%     

37%     

62%     

38%     

55 % 

45 % 

– North America ..................................   $ 
– Rest of World ...................................     
Total Systems ..........................................     
Consumables ...........................................     
Skincare ..................................................     
Total Products .....................................     
Service ....................................................     
Total Net revenue ................................   $ 

93,977       
38,618       
132,595       
4,162       
5,778       
142,535       
20,185       
162,720       

6%   $ 
3%     
5%     
71%     
33%     
7%     
7%     
7%   $ 

88,338       
37,544       
125,882       
2,436       
4,342       
132,660       
18,833       
151,493       

51%    $ 
10%      
36%      
(2)%     
14%      

(1)%     
28%    $ 

58,595   
34,126   
92,721   
2,498   
3,809   
99,028   
19,028   
118,056   

Total Net Revenue 

The Company’s revenue increased by 7% for the year ended December 31, 2018, compared to 2017, due primarily to strong 
demand for the Company’s new products - the truSculpt portfolio of products and Secret RF systems, primarily offset by 
softness in the overall women’s health market, competitive trends affecting certain legacy system pricing, and greater than 
expected turnover in our North American salesforce in the fourth quarter on 2018. 

Revenue by Geography 

The Company’s U.S. revenue increased 8% for the year ended December 31, 2018, compared to 2017. This increase was due 
primarily to the introduction of Secret RF and Juliet during January 2018, and truSculpt iD in July 2018. 

The Company’s U.S. revenue increased 44% in 2017, compared to 2016. The increase in U.S. revenue was primarily a result 
of revenue generated from the launch of truSculpt 3D, as well as continued growth of our enlighten III, excel HR and xeo 
products, partially offset by decline in sales of some of our legacy systems. 

The Company’s international revenue increased 7% for the year ended December 31, 2018, compared to 2017. The increase 
was due to growth in the Company’s business in the Middle East and Asia (excluding Japan). 

The Company’s international revenue increased 8% in 2017, compared to 2016. The increase in international revenue was 
primarily a result of increases in the Company’s direct business in Japan, Australia, as well as increases in our distributor 
business in the Middle East, Europe and Asia, partially offset by a decline in revenue from our direct business in Europe and 
our Latin America distributors. 

Revenue by Product Type 

Systems Revenue 

Systems revenue in North America increased 5%, for the year ended December 31, 2018, compared to 2017, due to sales in 
the U.S. and the introduction of Secret RF and Juliet during January 2018, and truSculpt iD in July 2018. The Rest of the 
World systems revenue increased 3%, for the year ended December 31, 2018, compared to 2017. The increase in Rest of the 

50 

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World revenue was primarily a result of an increase in the Company’s direct business in Asia, excluding Japan, as well as 
increases in the Company’s distributor business in the Middle East and Europe, partially offset by decreases in the Company’s 
direct business in Australia and Europe. 

The  Company’s  Systems  revenue  increased  by  36%  in  2017,  compared  to  2016.  This  increase  in  Systems  revenue  was 
primarily attributable to revenue generated by the launch of truSculpt 3D and enlighten III. 

Consumables Revenue 

Consumables revenue increased 71%, for the year ended December 31, 2018, compared to 2017. The increase in consumables 
revenue was due to the introduction of Secret RF and Juliet during January 2018, and truSculpt iD in July 2018, each of 
which have consumable elements. 

The Company’s consumables revenue decreased 2% in 2017 compared to 2016. This decrease was due primarily to declines 
in  Titan  consumables  revenue  caused  by  reduced  utilization, partially  offset by  an  increase  in  truSculpt 3D  consumables 
revenue. 

Skincare Revenue 

The Company’s revenue from Skincare products in Japan increased 33%, for the year ended December 31, 2018, compared 
to 2017. This increase was due primarily to increased marketing and promotional activities. 

The Company’s skincare revenue increased 14% in 2017, compared to 2016. This increase was primarily due to expanded 
product offerings of this distributed product, as well as an increase in the value of the Japanese Yen versus the U.S Dollar by 
approximately 4% and 10% in 2017 and 2016, respectively, when compared to prior periods. 

Service Revenue 

The Company’s Service revenue increased 7%, for the year ended December 31, 2018, compared to 2017. This increase was 
due primarily to increased sales of service contracts, time and material to the Company's network of international distributors. 

The Company’s Service revenue decreased 1% in 2017, compared to 2016. 

Gross Profit 

(Dollars in thousands) 
Gross Profit ...............................................   $ 
As a percentage of total revenue .....     

2018 

      % Change   

      % Change      

2016 

Year Ended December 31, 
2017 

80,382       
49%     

(7)%   $ 

86,110       
57%     

26%   $ 

68,135   

58 % 

The  Company’s  cost  of  revenue  consists  primarily  of  material,  personnel  expenses,  product  warranty  costs,  and 
manufacturing  overhead  expenses.  The  Company  also  continues  to  make  investments  in  its  international  direct  service 
support, as well as operational improvement activities. 

Gross margin for the year ended December 31, 2018 declined 8%, compared to the same period in 2017. The reduced gross 
margins during 2018 was due primarily to: 

●  Lower  average  system  pricing  across  the  legacy  portfolio,  including  continued  pricing  pressure  on  the  enlighten

system; and 

●  $5.0 million product remediation charge related to one of the Company’s legacy systems, of which $1.1 million was

utilized in the fourth quarter. 

The gross margin for the year ended December 31, 2017 declined 1%, compared to the same period in 2016, due primarily 
to increased warranty costs, as well as higher Service personnel costs due to investments in additional headcount to fuel future 
growth. 

51 

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Sales and Marketing 

(Dollars in thousands) 
Sales and marketing .................................   $ 
As a percentage of total revenue .....     

2018 

      % Change      

      % Change      

2016 

Year Ended December 31, 
2017 

58,420       
36%     

12%   $ 

52,070       
34%     

25%   $ 

41,563  

35% 

Sales  and  marketing  expenses  consist  primarily  of  personnel  expenses,  expenses  associated  with  customer-attended 
workshops and trade shows, post-marketing studies, advertising and training. 

The $6.4 million increase in sales and marketing expenses for the year ended December 31, 2018 compared to 2017 was due 
primarily to: 

●  $2.9 million of higher promotional and product demonstration expenses, primarily in North America; 
●  $1.7 million of higher travel related expenses in North America resulting from increased headcount; 
●  $0.8 million increase in software user license fees and other expenses; 
●  $0.6 million increase in consulting and outside professional fees; 
●  $0.4 million increase in stock-based compensation due to increased headcount; and 
●  $0.1 million of higher facility expenses due to the increase in our Brisbane headquarters rental cost. 

The $10.5 million increase in sales and marketing expenses for the year ended December 31, 2017 compared to 2016 was 
due primarily to: 

●  $7.2  million  increase  in  personnel  related  expenses,  due  primarily  to  higher  commissions  as  a  result  of  North

America revenue growth and other higher personnel costs resulting primarily from an increased headcount; 

●  $1.4 million increase in promotional spending driven by graphic design, workshops and advertising as we continue 

to invest in growth; 

●  $0.9 million increase in consultant fees and commissions related to the revenue increase in North America; and 
●  $0.4 million increased travel expenses associated with the increased activity and headcount. 

Research and Development (“R&D”) 

(Dollars in thousands) 
Research and development ......................   $ 
As a percentage of total revenue .....     

2018 

      % Change      

      % Change      

2016 

Year Ended December 31, 
2017 

14,359       
9%     

12%   $ 

12,874       
8%     

2%   $ 

11,232  

10% 

R&D  expenses  consist  primarily  of  personnel  expenses,  clinical  research,  regulatory  and  material  costs.  R&D  expenses 
increased  by  $1.5  million  or  12%,  and  represented  9%  of  total  net  revenue  during  the  year  ended  December  31,  2018, 
compared to 8% of total net revenue in 2017. This increase in expense was due primarily to increase in material cost related 
to ongoing research and development efforts. 

R&D expenses increased by $1.6 million or 13%, and represented 10% of total net revenue during the year ended December 
31, 2017, compared to 11% of total net revenue in 2016. This increase in expense was due primarily to $0.9 million of higher 
personnel expenses driven primarily by an increase in headcount and $0.5 million increase in consulting expenses. 

General and Administrative (“G&A”) 

(Dollars in thousands) 
General and administrative .....................   $ 
As a percentage of total revenue .....     

2018 

      % Change      

      % Change      

2016 

Year Ended December 31, 
2017 

20,995       
13%     

49%   $ 

14,090       
9%     

9%   $ 

12,943  

11% 

52 

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G&A expenses consist primarily of personnel expenses, legal, accounting, audit and tax consulting fees, as well as other 
general and administrative expenses. G&A expenses increased by $6.9 million, or 49%, and represented 13% of total net 
revenue during the year ended December 31, 2018, compared to 9% of total net revenue in 2017, due primarily to: 

●  $2.8  million  of  increased  personnel  related  expenses,  including  stock-based  compensation,  driven  by  increased

headcount; 

●  $2.1 million of increased fees related to professional fees and consulting services, primarily related to accounting,

legal, audit and tax fees; 

●  $1.3 million of increase in allowance for doubtful accounts; 
●  $0.5 million of increase in other administrative expense including travel; and 
●  $0.2 million of increase in insurance expense. 

General and Administrative expenses increased $1.1 million in 2017, compared to 2016, primarily due to: 

●  $1.3  million  increase  in  personnel  costs  due  to  increased  headcount,  contract  employees  and  stock-based 

compensation expenses to support growth in our business. 

●  $0.6 million of higher accounting, tax and audit fees; 
●  $0.3 million of higher project consulting costs; offset by 
●  $1.2 million expense reduction attributable to a litigation settlement and legal fees associated with a matter settled

in 2016. 

Interest and Other Income (expense), Net 

Interest and other income, net, consists of the following: 

(Dollars in thousands) 
Total interest and other income 

2018 

   % Change   

Year Ended December 31, 
2017 

      % Change      

2016 

(expense), net ......................................   $ 

(123) 

(114 )%   $ 

884       

174%   $ 

323      

As a percentage of total net 

revenue ......................................     

(0.1)%     

0.6%     

0.3 %   

Net interest and other income, decreased $1.0 million or (114%)  for the year ended December 31, 2018, compared to 2017. 
This decrease was due primarily to an increase in  interest expense related to significant financing components included in 
our multi-year post-warranty service contracts for customers who make payment more than one year in advance of receiving 
the service under the new revenue standard effective January 1, 2018, an increase in net foreign exchange losses, as well as 
a  decrease  in  interest  income  from  the  Company’s  marketable  investments  resulting  from  a  decrease  in  the  investment 
balance. The Company adopted the new revenue standard under modified retrospective method and so there was no equivalent 
expense last year. 

Income Tax Provision  

(Dollars in thousands) 
Income (loss) before income taxes ........   $ 
Income tax (benefit) provision ..............     

2018 

     $ Change      

Year Ended December 31, 
2017 

$ Change 

2016 

(13,515)   $ 
17,255      

25,475    $ 
35,288      

11,960       $
(18,033)        

9,240    $ 
(18,176)     

2,720  
143  

During the year ended December 31, 2018, the Company applied a valuation allowance of $16.9 million against certain U.S. 
federal and state deferred tax assets. In 2017, the Company recorded an income tax benefit of $18.0 million. This tax benefit 
was primarily related to a ($26.3) million release of our valuation allowance against certain U.S deferred tax assets, which 
was partially offset by $7.3 million for the revised measurement of our U.S deferred tax assets resulting from the 2017 US 
Tax Act, $0.7 million current tax expense and $0.3 million of other deferred tax expense. 

53 

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Liquidity and Capital Resources 

Sources and Uses of Cash 

The Company’s principal source of liquidity is cash from maturity and sales of marketable investments and cash generated 
from  the  issuance  of  common  stock  through  exercise  of  stock  options  and  the  Company’s  employee  stock  purchasing 
program. The Company actively manages its cash usage and investment of liquid cash to ensure the maintenance of sufficient 
funds to meet its daily needs. The majority of the Company’s cash and investments are held in U.S. banks and its foreign 
subsidiaries maintain a limited amount of cash in their local banks to cover their short-term operating expenses. 

As of December 31, 2018 and December 31, 2017, the Company had $39.6 million and $45.1 million of working capital, 
respectively.  Cash  and  cash  equivalents  plus  marketable  investments  decreased  by  $0.3  million  to  $35.6  million  as  of 
December 31, 2018, from $35.9 million as of December 31, 2017, primarily as a result of the decline in the Company’s stock 
price that impacted cash provided by the exercise of stock options and the Company’s employee stock purchasing program, 
increased  inventory  purchases  related  to  the  increasing  demand  of  our  products,  and  an  increase  in  investments  in  sales, 
service  and  other  management  headcount  to  facilitate  continued  revenue  expansion.  Cash  and  cash  equivalents  plus 
marketable  investments  decreased  by  $18.2  million  to  $35.9  million  as  of  December  31,  2017,  from  $54.1  million  as  of 
December 31, 2016, primarily as a result of the Company’s share buyback program in 2017, increased inventory purchases 
related to the increasing demand of our products, and an increase in investments in sales, service and other management 
headcount to facilitate continued revenue expansion. 

Cash, Cash Equivalents and Marketable Investments 

The following table summarizes our cash and cash equivalents and marketable investments (in thousands): 

(Dollars in thousands) 
Cash, cash equivalents and marketable securities: 

Year ended December 31, 
2017 

2018 

Change 

Cash and cash equivalents ..............................................   $ 
Marketable investments ..................................................     
Total ...........................................................................   $ 

26,052    $ 
9,523      
35,575    $ 

14,184    $ 
21,728      
35,912    $ 

11,868  
(12,205) 
(337) 

Consolidated Cash Flow Data 

In summary, our cash flows were as follows: 

(Dollars in thousands) 
Cash flows provided by (used in): 

Year ended December 31, 
2017 

2016 

2018 

Operating activities ..........................................................   $ 
Investing activities ...........................................................     
Financing activities ..........................................................     
Net increase (decrease) increase in cash and cash 

307    $ 
10,773      
788      

14,287    $ 
17,694      
(31,572)     

1,992  
(3,392) 
4,307  

equivalents ..............................................................   $ 

11,868    $ 

409    $ 

2,907  

Cash Flows from Operating Activities 

Net cash provided by operating activities was $0.3 million during 2018, which was due primarily to: 

●  $30.8 million net loss as adjusted for non-cash related items consisting primarily of valuation allowance against
certain U.S. differed tax assets of $17.4 million (excluding the $1.2 million tax effect of the ASC 606 Adoption),
stock-based compensation expense of $7.2 million, $1.3 million provision for doubtful accounts receivable, and $3.0
million depreciation and amortization expenses; 

●  $4.3 million generated from an increase in accounts payable due primarily to increased inventory related purchases;
●  $3.8 million cash used to settle accrued liabilities; 
●  $3.8 million cash used to increase pre-paid expenses and other long term assets; 
●  $2.5 million generated due to decrease in inventories; 
●  $0.1 million used as a result of increased accounts receivables; and 
●  $0.1 million generated as a result of increased deferred revenue. 

54 

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The Company generated net cash of $14.3 million in operating activities during 2017, which was primarily attributable to: 

●  $17.4 million provided by operations based on a net income of $30.0 million after adjusting for $5.1 million non-
cash stock-based compensation expense, $1.0 million of depreciation and amortization expense, and $18.7 million
net change in deferred tax assets; 

●  $15.3 million generated from a $9.3 million increase in accrued liabilities primarily associated with personnel costs,
$4.4 million increase in accounts payable, and a $1.6 million increase in deferred revenue due to higher extended
service contracts sold; which was offset by 

●  $13.8 million of cash used to increase inventories due primarily to higher raw materials required for future product

revenue growth; and 

●  $4.2 million used to increase in accounts receivable. 

Cash Flows from Investing Activities 

Net cash provided by investing activities was $10.8 million during 2018, which was attributable primarily to:  

●  $23.1 million in net proceeds from the sales and maturities of marketable investments; partially offset by 
●  $10.9 million of cash used to purchase marketable investments; and 
●  $1.5 million of cash used to purchase property, equipment and software. 

Net cash provided net cash of $17.7 million from investing activities in 2017, primarily attributable to:  

●  $18.5 million net proceeds from the maturities and sales of marketable investments; offset by 
●  $0.9 million used to purchase property and equipment. 

Cash Flows from Financing Activities 

Net cash provided by financing activities was $0.8 million during 2018, which was primarily due to: 

●  $4.4 million proceeds from exercise of stock options and employee stock purchase plan, offset by 
●  $3.1 million of cash used for taxes paid related to net share settlement of equity awards; and 
●  $0.5 million of cash used to pay capital lease obligations. 

Net cash used in financing activities in 2017 was $31.6 million, which was primarily due to: 

●  $35.2 million used to repurchase our common stock; 
●  $1.5 million used for taxes paid related to net share settlement of equity awards; offset partially by 
●  $5.4 million net proceeds from the issuance of common stock due to employees exercising their stock options and

purchasing stock through the Employee Stock Purchase Plan (“ESPP”) program. 

Adequacy of Cash Resources to Meet Future Needs 

The  Company  had  cash,  cash  equivalents,  and  marketable  investments  of  $35.6  million  as  of  December  31,  2018.  The 
Company’s principal source of liquidity in the year ended December 31, 2018 is cash from maturity and sales of marketable 
investments and cash generated from the issuance of common stock through exercise of stock options and the Company’s 
employee  stock  purchasing  program.  The  Company  believes  that  the  existing  cash  resources  are  sufficient  to  meet  the 
Company’s anticipated cash needs for working capital and capital expenditures for at least the next several years. 

Loan and Security Agreement 

On May 30, 2018, the Company and Wells Fargo Bank, N.A. (“Wells Fargo”) entered into a Loan and Security Agreement 
(the “Original Revolving Line of Credit”) in the original principal amount of $25 million. The Original Revolving Line of 
Credit terminates on May 30, 2021. As of December 31, 2018, there were no borrowings under the Original Revolving Line 
of Credit. 

55 

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Covenants 

The Original Revolving Line of Credit contained financial and other covenants as well as the maintenance of a leverage ratio 
not to exceed 2.5 to 1.0 and a TTM adjusted EBITDA of not less than $10 million. A violation of any of the covenants could 
result in a default under the Original Revolving Line of Credit that would permit the lenders to restrict the Company’s ability 
to  further  access  the  revolving  line  of  credit  for  loans  and  letters  of  credit  and  require  the  immediate  repayment  of  any 
outstanding loans under the Loan and Security Agreement. 

During  the  third  quarter  of  2018  the  Company was  notified that it  was  in  violation  of  certain  financial  covenants  in  the 
Original Revolving Line of Credit. Upon receipt of this notice, the Company entered into discussions with Wells Fargo to 
amend and revise certain terms of the Original Revolving Line of Credit. Following the end of our third quarter, on or about 
November 2, 2018, the Company entered into a First Amendment and Waiver to the Loan and Security Agreement with Wells 
Fargo (the “First Amended Revolving Line of Credit”). 

The First Amended Revolving Line of Credit provided for an original principal amount of $15 million, with the ability to 
request an additional $10 million, and a waiver of any existing defaults under the Original Revolving Line of Credit as long 
as the Company is in compliance with the terms of the Revised Revolving Line of Credit. 

Similar to the Original Revolving Line of Credit, the First Amended Revolving Line of Credit contained revised financial 
and other covenants as well as the maintenance of a leverage ratio not to exceed 2.0 to 1.0 and a graduated scale of TTM 
adjusted EBITDA of not less than $1 million as of the last day of the 2018 third fiscal quarter; $2.5 million as of the last day 
of the 2018 fourth fiscal quarter; $4 million as of the last day of the 2019 first and second fiscal quarters; $6.5 million as of 
the last day of the 2019 third fiscal quarter; and $10 million as of the last day of each fiscal quarter. 

Subsequent to December 2018, the Company again determined that it was in violation of certain financial covenants in the 
First Amended Revolving Line of Credit. The Company again entered into discussions with Wells Fargo to amend and revise 
certain  terms  of  the  First  Amended  Revolving  Line  of  Credit.  On  or  about,  March  11,  2019 the  Company entered  into  a 
Second Amendment and Waiver to the Loan and Security Agreement with Wells Fargo (the “Second Amended Revolving 
Line of Credit”). The Second Amended Revolving Line of Credit requires the Company to maintain a minimum cash balance 
of  $15  million  at Wells Fargo, but  removes  all  other  covenants  so  long as  no  money  is  drawn  on  the  line of  credit.  The 
Company may draw down on the line of credit at the time it reaches and maintains TTM adjusted EBITDA of not less than 
$10 million, and a leverage ratio not to exceed 2.5 to 1.0. 

Contractual Obligations 

The following are our contractual obligations, consisting of future minimum lease commitments related to facility and vehicle 
leases as of December 31, 2018: 

Contractual Obligations 
Operating leases .........................................   $ 
Capital leases ..............................................     
Total leases .................................................     

Purchase Commitments 

Payments Due by Period ($’000’s) 

Total 

Less Than 
1 Year 

     1-3 Years       3-5 Years      

More Than 
5 Years 

11,223    $ 
1,015      
12,238      

3,011    $ 
576      
3,587      

5,503     $ 
287       
5,790       

2,709     $ 
152       
2,861     $ 

—  
—  
—  

The Company maintains certain open inventory purchase commitments with our suppliers to ensure a smooth and continuous 
supply for key components. The Company’s liability in these purchase commitments is generally restricted to a forecasted 
time-horizon  as  agreed  between  the  parties.  These  forecasted  time-horizons  can  vary  among  different  suppliers.  The 
Company’s open inventory purchase commitments as of December 31, 2018 were $1.7 million and $7.2 million respectively 
for 2019 and 2020. 

56 

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Other 

In  the  normal  course  of  business,  we  enter  into  agreements  that  contain  a  variety  of  representations,  warranties,  and 
indemnification  obligations.  For  example,  the  Company  has  entered  into  indemnification  agreements  with  each  of  our 
directors and executive officers. Our exposure under the various indemnification obligations is unknown and not reasonably 
estimable as they involve future claims that may be made against us. As such, the Company has not accrued any amounts for 
such obligations. 

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Interest Rate and Market Risk 

The primary objective of the Company’s investment activities is to preserve principal while at the same time maximizing the 
income the Company receives from investments without significantly increasing risk. To achieve this objective, the Company 
maintains  its  portfolio  of  cash  equivalents  and  short-  and  long-term  investments  in  a  variety  of  high  quality  securities, 
including U.S. treasuries, U.S. government agencies, corporate debt, cash deposits, money market funds, commercial paper, 
non-U.S.  government  agency  securities,  and  municipal  bonds.  The  securities  are  classified  as  available-for-sale  and 
consequently are recorded at fair value with unrealized gains or losses reported as a separate component of accumulated other 
comprehensive loss. The weighted average maturity of the Company’s portfolio as of December 31, 2018 was approximately 
0.3 years. If interest rates rise, the market value of our investments may decline, which could result in a realized loss if we 
are forced to sell an investment before its scheduled maturity. A hypothetical increase in interest rate by one percentage point 
would have resulted in no impact on the Company’s total investment portfolio. 

The  uncertain  financial  markets  have  resulted  in  a  tightening  in  the  credit  markets,  a  reduced  level  of  liquidity  in  many 
financial markets, and extreme volatility in fixed income and credit markets. The credit ratings of the securities we have 
invested in could further deteriorate and may have an adverse impact on the carrying value of these investments. 

As of December 31, 2018, the Company had not drawn on the Revolving Line of Credit. Subsequent to December2018, the 
Company again determined that it was in violation of certain financial covenants in the First Amended Revolving Line of 
Credit. The Company again entered into discussions with Wells Fargo to amend and revise certain terms of the First Amended 
Revolving Line of Credit. On or about, March11, 2019, the Company entered into a Second Amendment and Waiver to the 
Loan and Security Agreement with Wells Fargo (the “Second Amended Revolving Line of Credit”). The Second Amended 
Revolving Line of Credit requires the Company to maintain a minimum cash balance of $15 million at Wells Fargo, but 
removes all other covenants so long as no money is drawn on the line of credit. Overall interest rate sensitivity is primarily 
influenced by any amount borrowed on the line of credit and the prevailing interest rate on the line of credit facility. The 
effective interest rate on the line of credit facility is based on a floating per annum rate equal to the LIBOR rate. The LIBOR 
rate was 2.52% as of December 31, 2018, and accordingly the Company may incur additional expenses if the Company has 
an outstanding balance on the line of credit and the LIBOR rate increases in future periods. 

Inflation 

The Company does not believe that inflation has had a material effect on the Company’s business, financial condition, or 
results of operations. If the Company’s costs were to become subject to significant inflationary pressures, the Company may 
not be able to fully offset such higher costs through price increases. The Company’s inability or failure to do so could harm 
the Company’s business, financial condition, and results of operations. 

Foreign Exchange Fluctuations 

The Company generates revenue in Japanese Yen, Euros, Australian Dollars, Canadian Dollars, British Pounds and Swiss 
Francs. Additionally, a portion of the Company’s operating expenses and assets and liabilities are denominated in each of 
these currencies. Therefore, fluctuations in these currencies against the U.S. dollar could materially and adversely affect the 
Company’s results of operations upon translation of the Company’s revenue denominated in these currencies, as well as the 
remeasurement of the Company’s international subsidiaries’ financial statements into U.S. dollars. 

The Company has historically not engaged in hedging activities relating to the Company’s foreign currency denominated 
transactions, given the Company has a natural hedge resulting from the Company’s foreign cash receipts being utilized to 
fund the respective local currency expenses. 

57 

Form 10-K  
  
  
  
   
  
  
  
  
  
  
 
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

CUTERA, INC. AND SUBSIDIARY COMPANIES 

ANNUAL REPORT ON FORM 10-K  

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

The following Consolidated Financial Statements of the Registrant and its subsidiaries are required to be included in Item 8: 

Reports of Independent Registered Public Accounting Firm ...............................................................................      

         Page      
59  

Consolidated Balance Sheets ................................................................................................................................      

Consolidated Statements of Operations ................................................................................................................      

Consolidated Statements of Comprehensive Income (Loss) ................................................................................      

Consolidated Statements of Stockholders’ Equity ...............................................................................................      

Consolidated Statements of Cash Flows ..............................................................................................................      

Notes to Consolidated Financial Statements ........................................................................................................      

Schedule II -Valuation and Qualifying Accounts .................................................................................................      

61  

62  

63  

64  

65  

66  

96  

All other required schedules are omitted because of the absence of conditions under which they are required or because the 
required information is given in the Consolidated Financial Statements or the Notes thereto. 

58 

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Board of Directors and Stockholders 
Cutera, Inc. 
Brisbane, California 

Opinion on the Consolidated Financial Statements 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Cutera,  Inc.  (the  “Company”)  and  subsidiaries  as  of 
December 31, 2018 and 2017, the related consolidated statements of operations, comprehensive income (loss), stockholders’ 
equity, and cash flows for each of the three years in the period ended December 31, 2018, and the related notes and schedule 
listed in the accompanying index (collectively referred to as the “consolidated financial statements”). In our opinion, the 
consolidated financial statements present fairly, in all material respects, the financial position of the Company and subsidiaries 
at December 31, 2018 and 2017, and the results of their operations and their cash flows for each of the three years in the 
period  ended  December  31,  2018,  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of 
America. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(“PCAOB”), the Company's internal control over financial reporting as of December 31, 2018, based on criteria established 
in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (“COSO”) and our report dated March 18, 2019 expressed an unqualified opinion thereon. 

Change in Accounting Principle 

As  discussed  in  Notes  1  to  the  consolidated  financial  statements,  the  Company  has  changed  its  accounting  method  for 
recognizing  revenue  from  contracts  with  customers  in  fiscal  year  2018  due  to  the  adoption  of  Topic  606:  Revenue  from 
Contracts with Customers.” 

Basis for Opinion 

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express 
an  opinion  on  the  Company’s  consolidated  financial  statements  based  on  our  audits.  We  are  a  public  accounting  firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. 
federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform 
the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, 
whether due to error or fraud. 

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  consolidated  financial 
statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included 
examining,  on  a  test  basis,  evidence  regarding  the  amounts  and disclosures  in  the  consolidated financial  statements.  Our 
audits also included evaluating the accounting principles used and significant estimates made by management, as well as 
evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable 
basis for our opinion. 

/s/ BDO USA, LLP 
We have served as the Company's auditor since 2014. 
San Jose, California 
March 18, 2019 

59 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
  
 
 
Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders of Cutera, Inc.: 

Opinion on Internal Control over Financial Reporting 

We have audited Cutera, Inc.’s (the “Company’s”) internal control over financial reporting as of December 31, 2018, based 
on  criteria  established  in  Internal  Control  –  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission (the “COSO criteria”). In our opinion, the Company maintained, in all material 
respects, effective internal control over financial reporting as of December 31, 2018, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(“PCAOB”), the consolidated balance sheets of the Company and subsidiaries as of December 31, 2018 and 2017, the related 
consolidated statements of operations, comprehensive income (loss), stockholders’ equity, and cash flows for each of the 
three  years  in  the  period  ended  December  31,  2018,  and  the  related  notes  and  financial  statement  schedule  listed  in  the 
accompanying index and our report dated March 18, 2019 expressed an unqualified opinion thereon. 

Basis for Opinion 

The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s 
Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal 
control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are 
required to be independent with respect to the Company in accordance with U.S. federal securities laws and the applicable 
rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit of internal control over financial reporting in accordance with the standards of the PCAOB. Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal 
control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and 
operating  effectiveness  of  internal  control  based  on  the  assessed  risk.  Our  audit  also  included  performing  such  other 
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our 
opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures 
that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and 
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to 
permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures of the company are being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

/s/ BDO USA, LLP 
San Jose, California 
March 18, 2019 

60 

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CUTERA, INC. 
CONSOLIDATED BALANCE SHEETS 
(in thousands, except share and per share data) 

Assets 
Current assets: 

Cash and cash equivalents ...........................................................................................   $
Marketable investments ...............................................................................................     
Accounts receivable, net of allowance for doubtful accounts of $1,257 and $9, 

respectively ..............................................................................................................     
Inventories ...................................................................................................................     
Other current assets and prepaid expenses ...................................................................     
Total current assets ...............................................................................................     
Property and equipment, net ............................................................................................     
Deferred tax assets ..........................................................................................................     
Goodwill ..........................................................................................................................     
Other long-term assets .....................................................................................................     
Total assets ...........................................................................................................   $

Liabilities and Stockholders’ Equity 
Current liabilities: 

Accounts payable .........................................................................................................   $
Accrued liabilities ........................................................................................................     
Extended warranty liabilities .......................................................................................     
Deferred revenue .........................................................................................................     
Total current liabilities ..........................................................................................     
Deferred revenue, net of current portion ......................................................................     
Income tax liability ......................................................................................................     
Other long-term liabilities ............................................................................................     
Total liabilities ......................................................................................................     

Commitments and contingencies (Note 11) 
Stockholders’ equity: 
Common stock, $0.001 par value: Authorized: 50,000,000 shares; Issued and 

outstanding: 13,968,852 and13,477,973 shares at December 31, 2018 and 2017, 
respectively ..................................................................................................................     
Additional paid-in capital ............................................................................................     
Retained earnings (accumulated deficit) ......................................................................     
Accumulated other comprehensive loss .......................................................................     
Total stockholders’ equity ....................................................................................     
Total liabilities and stockholders’ equity ..............................................................   $

December 31, 

2018 

2017 

26,052     $
9,523       

19,637       
28,014       
3,972       
87,198       
2,672       
457       
1,339       
5,971       
97,637     $

11,279     $
23,300       
3,159       
9,882       
47,620       
2,684       
394       
553       
51,251       

14,184  
21,728  

20,777  
28,782  
2,903  
88,374  
2,096  
19,055  
1,339  
374  
111,238  

7,002  
26,848  
—  
9,461  
43,311  
2,195  
379  
460  
46,345  

14       
70,451       
(24,010 )     
(69 )     
46,386       
97,637     $

13  
62,025  
2,947  
(92) 
64,893  
111,238  

The accompanying notes are an integral part of these consolidated financial statements. 

61 

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CUTERA, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(in thousands, except per share data) 

Net revenue: 

Products ..........................................................................................   $
Service ............................................................................................     
Total net revenue .....................................................................     

142,535    $ 
20,185      
162,720      

132,660    $
18,833      
151,493      

99,028   
19,028   
118,056   

Year Ended December 31, 
2017 

2018 

2016 

Cost of revenue: 

Products ..........................................................................................     
Service ............................................................................................     
Total cost of revenue ...............................................................     
Gross profit ..............................................................................     

Operating expenses: 

Sales and marketing ........................................................................     
Research and development .............................................................     
General and administrative .............................................................     
Lease termination income ...............................................................     
Total operating expenses .........................................................     
Income (loss) from operations ............................................................     
Interest and other income(expense), net .............................................     
Income (loss) before income taxes .....................................................     
Income tax (benefit) provision ...........................................................     
Net income (loss) ...............................................................................   $

66,843      
15,495      
82,338      
80,382      

58,420      
14,359      
20,995      
—      
93,774      
(13,392)      
(123)      
(13,515)      
17,255      
(30,770)    $ 

56,363      
9,020      
65,383      
86,110      

52,070      
12,874      
14,090      
(4,000)      
75,034      
11,076      
884      
11,960      
(18,033)      
29,993    $

Net loss per share: 

Basic ...............................................................................................   $
Diluted ............................................................................................   $
Weighted-average number of shares used in per share calculations:        
Basic ...............................................................................................     
Diluted ............................................................................................     

(2.23)    $ 
(2.23)    $ 

2.16    $
2.04    $

13,771      
13,771      

13,873      
14,728      

The accompanying notes are an integral part of these consolidated financial statements. 

40,149   
9,772   
49,921   
68,135   

41,563   
11,232   
12,943   
—   
65,738   
2,397   
323   
2,720   
143   
2,577   

0.19   
0.19   

13,225   
13,753   

62 

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CUTERA, INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) 
(in thousands) 

Net income (loss) ...............................................................................   $
Other comprehensive income (loss): 
Available-for-sale investments 

Net change in unrealized gain (loss) on available-for-sale 

investments ..............................................................................     

Less: Reclassification adjustment for net gains on investments 

recognized during the year.......................................................     

Net change in unrealized gain (loss) on available-for-sale 

investments ..............................................................................     
Tax provision ..............................................................................     
Other comprehensive income (loss), net of tax ...............................     
Comprehensive income (loss) ............................................................   $

Year Ended December 31, 
2017 

2018 

2016 

(30,770)   $ 

29,993    $

2,577   

14      

9      

23      

23      
(30,747)    $ 

(15)      

(5)      

(20)      
—      
(20)      
29,973    $

30   

(3)   

27   
10   
17   
2,594   

The accompanying notes are an integral part of these consolidated financial statements. 

63 

Form 10-K  
  
  
  
  
  
    
    
  
      
        
        
  
      
        
        
  
       
  
  
  
 
 
CUTERA, INC. 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
(in thousands, except share amounts) 

Common Stock 

   Shares 

     Amount 

Additional 
Paid-in 
     Capital 

Retained 
Earnings 
(Accumulated     
Deficit) 

Accumulated 
Other 
Comprehensive     

     Income (loss) 

Total 
Stockholders’   
Equity 

13    $ 

79,782    $ 

(29,672)   $ 

(89)   $ 

50,034   

—      

—      
1      

—      

768      
9,342      

49      

—      
—      

—      

—      
—      

49   

768   
9,342   

Balance at December 31, 2015 ...........      12,980,807     $ 
Deferred tax relating to adoption of 

ASU 2016-09 .................................     

—       

Issuance of common stock for 

employee purchase plan .................     

79,922       
Exercise of stock options ...................      1,051,138       
Issuance of common stock in 
settlement of restricted and 
performance stock units, net of 
shares withheld for employee 
taxes, and stock awards ..................     
Repurchase of common stock ............     
Stock-based compensation expense ...     
Net income .........................................     
Net change in unrealized loss on 

116,833       
(455,311 )     
—       
—       

available-for-sale investments ........     

—       
Balance at December 31, 2016 ...........      13,773,389     $ 
Issuance of common stock for 

employee purchase plan .................     
Exercise of stock options ...................     
Issuance of common stock in 
settlement of restricted and 
performance stock units, net of 
shares withheld for employee 
taxes, and stock awards ..................     

160,309       
Repurchase of common stock ............      (1,022,602 )     
—       
Stock-based compensation expense ...     
—       
Net income .........................................     
Net change in unrealized loss on 

available-for-sale investments ........     

—       
Balance at December 31, 2017 ...........      13,477,973     $ 
Adjustment to opening balance for 

ASC 606 adoption ..........................     

—       

64,511       
271,902       

Issuance of common stock for 

employee purchase plan .................     
Exercise of stock options ...................     
Issuance of common stock in 
settlement of restricted and 
performance stock units, net of 
shares withheld for employee 
taxes, and stock awards ..................     
Stock-based compensation expense ...     
Net loss ..............................................     
Net change in unrealized loss on 

—      
—      
—      
—      

(618)     
(4,873)     
3,713      
—      

—      
—      
—      
2,577      

—      
14    $ 

—      
88,114    $ 

—      
(27,046)   $ 

78,479       
488,398       

—      
—      

1,059      
4,376      

—      
—      

—      
(1)     
—      
—      

(1,469)     
(35,165)     
5,110      
—      

—      
13    $ 

—      
62,025    $ 

—      
—      
—      
29,993      

—      
2,947    $ 

—      

1      
—      

—      

3,813      

1,680      
2,718      

—      
—      

154,466       
—       
—       

—      
—      
—      

(3,128)     
7,157      
—      

—      
—      
(30,770)     

available-for-sale investments ........     

—       
Balance at December 31, 2018 ...........      13,968,852     $ 

—      
14    $ 

—      
70,451    $ 

—      
(24,010)   $ 

The accompanying notes are an integral part of these consolidated financial statements. 

64 

—      
—      
—      
—      

17      
(72)   $ 

—      
—      

—      
—      
—      
—      

(20)     
(92)   $ 

—      

—      
—      

—      
—      
—      

23      
(69)   $ 

(618 ) 
(4,873 ) 
3,713   
2,577   

17   
61,010   

1,059   
4,376   

(1,469 ) 
(35,166 ) 
5,110   
29,993   

(20 ) 
64,893   

3,813   

1,680   
2,718   

(3,128 ) 
7,157   
(30,770 ) 

23   
46,386   

Form 10-K  
  
  
    
    
  
    
    
  
  
      
        
        
         
         
         
  
   
   
 
 
CUTERA, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(in thousands) 

Cash flows from operating activities: 

Net income (loss) ...................................................................................   $ 
Adjustments to reconcile net income (loss) to net cash provided 

by operating activities: 

Stock-based compensation..............................................................     
Depreciation and amortization ........................................................     
Amortization of contract acquisition costs .....................................     
Change in deferred tax assets .........................................................     
Provision for doubtful accounts receivable.....................................     
Other ...............................................................................................     

Changes in assets and liabilities: 

Accounts receivable ........................................................................     
Inventories ......................................................................................     
Other current assets and prepaid expenses .....................................     
Other long-term assets ....................................................................     
Accounts payable ............................................................................     
Accrued liabilities ...........................................................................     
Extended warranty liabilities ..........................................................     
Other long-term liabilities ..............................................................     
Deferred revenue ............................................................................     
Income tax liability .........................................................................     
Net cash provided by operating activities ...................................     

Cash flows from investing activities: 

Acquisition of property, equipment and software* ................................     
Disposal of property and equipment ......................................................     
Proceeds from sales of marketable investments ....................................     
Proceeds from maturities of marketable investments ............................     
Purchase of marketable investments ......................................................     
Net cash provided by (used in) investing activities .....................     

Cash flows from financing activities: 

Repurchase of common stock ............................................................     
Proceeds from exercise of stock options and employee stock 

purchase plan ..................................................................................     
Taxes paid related to net share settlement of equity awards ..............     
Payments on capital lease obligation ..................................................     
Net cash provided by (used in) financing activities ....................     
Net increase (decrease) in cash and cash equivalents ................................     
Cash and cash equivalents at beginning of year ........................................     
Cash and cash equivalents at end of year ..................................................   $ 
Supplemental cash flow information: 

Year Ended December 31, 
2017 

2018 

2016 

(30,770 )   $ 

29,993    $ 

2,577   

7,157       
1,209       
1,834       
17,438       
1,257       
241       

(117 )     
768       
(1,070 )     
(2,754 )     
4,277       
(3,781 )     
3,159       
140       
1,305       
15       
308       

(1,488 )     
41       
13,044       
10,050       
(10,874 )     
10,773       

5,110      
1,016      
—      
(18,678)     
(1)     
(51)     

(4,229)     
(13,805)     
(591)     
6      
4,404      
9,345      
—      
—      
1,557      
211      
14,287      

(855)     
53      
33,640      
45,812      
(60,956)     
17,694      

3,713   
982   
—   
22   
—   
(7 ) 

(4,899 ) 
(2,899 ) 
(432 ) 
4   
639   
3,461   
—   
(329 ) 
(826 ) 
(14 ) 
1,992   

(537 ) 
20   
9,008   
25,810   
(37,693 ) 
(3,392 ) 

—       

(35,167)     

(4,873 ) 

4,399       
(3,129 )     
(483 )     
787       
11,868       
14,184       
26,052     $ 

5,435      
(1,469)     
(371)     
(31,572)     
409      
13,775      
14,184    $ 

10,111   
(618 ) 
(313 ) 
4,307   
2,907   
10,868   
13,775   

43   
222   

801   

Cash paid for interest .........................................................................   $ 
Cash paid for income taxes ................................................................     

85     $ 
472     $ 

70    $ 
220    $ 

Supplemental non-cash investing and financing activities: 

Assets acquired under capital lease ........................................................   $ 

610     $ 

365    $ 

*Included in Acquisition of property, equipment and software investing activity balance is non-cash investing of $143,576 

The accompanying notes are an integral part of these consolidated financial statements. 

65 

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CUTERA, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1—SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

Description of Operations and Principles of Consolidation 

Cutera, Inc. (“Cutera” or the “Company”) is a global provider of laser and energy-based aesthetic systems for practitioners 
worldwide. The Company designs, develops, manufactures, distributes and markets light and energy-based product platforms 
for use by physicians and other qualified practitioners, enabling them to offer safe and effective aesthetic treatments to their 
customers. The Company currently markets the following system platforms: excel, enlighten, Juliet, Secret RF, truSculpt and 
xeo. The Company’s systems offer multiple hand pieces and applications, allowing customers to upgrade their systems. The 
sales of (i) systems, system upgrades and hand pieces (“Systems” revenue); (ii) hand piece refills applicable to Titan, truSculpt 
3D and truSculpt iD , as well as single use disposable tips applicable to Juliet and Secret RF (“Consumables” revenue); and 
(iii)  the  distribution  of  third  party  manufactured  skincare  products  (“Skincare”  revenue);  are  collectively  classified  as 
“Products” revenue. In addition to Products revenue, the Company generates revenue from the sale of post-warranty service 
contracts, parts, detachable hand piece replacements (except for Titan , truSculpt 3D and truSculpt iD ) and service labor for 
the repair and maintenance of products that are out of warranty, all of which are classified as “Service” revenue. 

Headquartered  in  Brisbane,  California,  the  Company  has  wholly-owned  subsidiaries  that  are  currently  operational  in 
Australia,  Belgium,  Canada,  France,  Germany,  Hong  Kong,  Japan,  Spain,  Switzerland  and  the  United  Kingdom.  The 
Company’s  wholly  owned  subsidiary  in  Italy  is  currently  dormant.  These  active  subsidiaries  market,  sell  and  service  the 
Company’s  products  outside  of  the  United  States.  The  Consolidated  Financial  Statements  include  the  accounts  of  the 
Company and its subsidiaries. All inter-company transactions and balances have been eliminated. 

Use of Estimates 

The  preparation  of  Consolidated  Financial  Statements  in  conformity  with  Generally  Accepted  Accounting  Principles 
(“GAAP”) requires the Company’s management to make estimates and assumptions that affect the amounts reported of assets 
and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial Statements and the 
accompanying notes, and the reported amounts of revenue and expenses during the reported periods. Actual results could 
differ materially from those estimates. 

On an ongoing basis, management evaluates its estimates, including those related to warranty obligations, sales commission, 
accounts  receivable  and  sales  allowances,  valuation  of  inventories,  fair  values  of  goodwill,  useful  lives  of  property  and 
equipment,  assumptions  regarding  variables  used  in  calculating  the  fair  value  of  the  Company's  equity  awards,  expected 
achievement of performance based vesting criteria, fair value of investments, the standalone selling price of the Company's 
products and services, the customer life and period of benefit used to capitalize and amortize contracts acquisition costs, 
variable  consideration,  contingent  liabilities,  recoverability  of  deferred  tax  assets,  and  effective  income  tax  rates,  among 
others.  Management  bases  estimates  on  historical  experience  and  on  various  other  assumptions  that  are  believed  to  be 
reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities. 

Risks and Uncertainties 

The  Company's  future  results  of  operations  involve  a  number  of  risks  and  uncertainties.  Factors  that  could  affect  the 
Company's future operating results and cause actual results to vary materially from expectations include, but are not limited 
to,  rapid  technological  change,  continued  acceptance  of  the  Company's  products,  stability  of  world  financial  markets, 
cybersecurity breaches and other disruptions that could compromise the Company’s information or results, management of 
international activities, competition from substitute products and larger companies, ability to obtain and maintain regulatory 
approvals, government regulations and oversight, patent and other types of litigation, ability to protect proprietary technology 
from counterfeit versions of the Company's products, strategic relationships and dependence on key individuals. 

Comparability 

The Company adopted the new revenue standard effective January 1, 2018, using the modified retrospective method. Prior 
period financial statements were not retrospectively restated. The consolidated balance sheet as of December 31, 2018 and 
results of operations for December 31, 2018 were prepared using an accounting standard that was different than that in effect 
for the year ended December 31, 2017. As a result the consolidated balance sheets as of December 31, 2018 and December 

66 

Form 10-K  
   
  
  
  
  
  
  
  
  
  
  
31, 2017 are not directly comparable, nor are the consolidated statement of operations for the years ended December 31, 2018 
and December 31, 2017. 

Recent Accounting Pronouncements Not Yet Adopted 

In February 2016, the FASB issued ASU 2016-02, "Leases," (also known as ASC Topic 842) which will require, among 
other  items,  lease  accounting  to  recognize  most  leases  as  assets  and  liabilities  on  the  balance  sheet.  Qualitative  and 
quantitative disclosures will be enhanced to better understand the amount, timing and uncertainty of cash flows arising from 
leases. In July 2018, the FASB issued ASU 2018 -11, "Targeted Improvements," which gives the option to apply the transition 
provisions  of  ASU  2016-02  at  its  adoption  date  instead  of  at  the  earliest  comparative  period  presented  in  its  financial 
statements.  In  addition,  ASU  2018  2018  -11  provides  a  practical  expedient  that  permits  lessors  to  not  separate  nonlease 
components from the associated lease component if certain conditions are met. Also in July 2018, the FASB issued ASU 
2018-10,  "Codification  Improvements  to  ASC  Topic  842,  Leases,"  which  clarifies  certain  aspects  of  ASU  2016-02.  The 
Company will adopt ASU 2016-02 on a modified retrospective basis on its adoption date of January 1, 2019 with practical 
expedients, instead of at the earliest comparative period presented in the Company’s financial statements.  

The Company will adopt ASC Topic 842 - Leases on January 1, 2019, applying the modified retrospective transition approach 
to all leases existing at the date of initial application. The new standard provides a number of optional practical expedients in 
transition. The Company elected the ‘package of practical expedients’, which permits the Company not to reassess under the 
new standard the Company’s prior conclusions about lease identification, lease classification and initial direct costs. The 
Company did not elect the practical expedient to use hindsight in determining the lease term. 

The Company expects that this standard will have a material effect on our financial statements. While the Company continues 
to assess all of the effects of adoption, the Company currently believes the most significant effects relate to the recognition 
of new right-of-use (“ROU”) assets and lease liabilities on our balance sheet for our auto, office, and embedded leases; and 
the requirement to provide significant new disclosures about our leasing activities. 

Upon the adoption of ASC Topic 842, the Company will recognize additional operating liabilities ranging from $10.0 million 
to $11.0 million, with corresponding ROU assets of the same amount based on the present value of the remaining minimum 
rental payments under current leasing standards for existing operating leases. 

The new standard also provides practical expedients for an entity’s ongoing accounting. The Company will elect the short-
term lease recognition exemption for all leases that qualify. This means, for those leases that qualify, the Company will not 
recognize ROU assets or lease liabilities, and this includes not recognizing ROU assets or lease liabilities for existing short-
term leases of those assets in transition. The Company also will not elect the practical expedient to not separate lease and 
non-lease components for all of our leases. 

Recently Adopted Accounting Pronouncements 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, 
“Revenue from Contracts with Customers,” amending revenue recognition guidance and requiring more detailed disclosures 
to enable users of financial statements to understand the nature, amount, timing, and uncertainty of revenue and cash flows 
arising from contracts with customers. The amended guidance, herein referred to as ASC Topic 606, is effective for annual 
and  interim  reporting  periods  beginning  after  December  15,  2017,  with  early  adoption  permitted  for  public  companies 
effective for annual and interim reporting periods beginning after December 15, 2016. The Company adopted the new revenue 
standard  in  the  first  quarter  of  fiscal  year  2018  using  the  modified  retrospective  method.  The  Company  recognized  the 
cumulative effect of applying the new revenue standard as an adjustment to retained earnings. The comparative information 
has not been restated and continues to be reported under the accounting standards in effect for the periods presented. 

See “Revenue Recognition,” for additional accounting policy and transition disclosures. 

On January 26, 2017, the FASB issued Accounting Standards Update No. 2017-04, Intangibles—Goodwill and Other (Topic 
350): Simplifying the Test for Goodwill Impairment. The new guidance requires only a one-step quantitative impairment test, 
whereby a goodwill impairment loss will be measured as the excess of a reporting unit’s carrying amount over its fair value 
(not to exceed the total goodwill allocated to that reporting unit). The new guidance eliminates Step 2 of the current two-step 
goodwill impairment test, and requires companies to perform the goodwill impairment test by comparing the fair value of a 
reporting unit with its carrying amount. Companies will continue to have the option of performing a qualitative assessment 
of goodwill impairment; however, if a company performs a qualitative assessment of its goodwill and fails, it must proceed 
with quantitative impairment testing (ASC 350-20-35-3A). 

67 

Form 10-K   
  
  
  
  
  
  
  
  
  
The amendment  is  effective for  the  Company  for  its fiscal years beginning  after December  15, 2019.  The  amendment  is 
required to be adopted prospectively. Early adoption is permitted for interim or annual goodwill impairment tests performed 
on testing dates after January 1, 2017 (350-20-65-3). The Company early adopted ASU 2017-04—Intangibles—Goodwill 
and Other (Topic 350): Simplifying the Test for Goodwill Impairment, on October 1, 2018. There was no material impact 
upon adoption of the new standard to the financial statements. 

See ” Goodwill and Other Intangible Assets” in Note 3 – Balance Sheet Detail. 

In  June  2018,  the  FASB  issued  ASU  No.  2018-07,  "Compensation  -Stock  Compensation  (Topic  718):  Improvement  to 
Nonemployee  Share-Based  Payment  Accounting".  The  new  guidance  changes  the  accounting  for  nonemployee  awards 
including:  (1) equity-classified  share-based payment  awards  issued  to  nonemployees will  be  measured on  the  grant  date, 
instead of the previous requirement to remeasure the awards through the performance completion date, (2) for performance 
conditions,  compensation  cost  associated  with  the  award  will  be  recognized  when  the  achievement  of  the  performance 
condition is probable, rather than upon achievement of the performance condition, and (3) the current requirement to reassess 
the classification (equity or liability) for nonemployee awards upon vesting will be eliminated, except for awards in the form 
of convertible instruments. The new guidance also clarifies that any share-based payment awards issued to customers should 
be evaluated under ASC Topic 606. The amendments in the new guidance are effective for annual and interim reporting 
periods beginning after December 15, 2018, with early adoption permitted for public companies, but no earlier than an entity’s 
adoption date of ASC Topic 606. The Company will adopt the new standard effective January 1, 2019 and the Company does 
not expect to have a material impact upon adoption of the new standard to the financial statements. 

Revenue  

The Company adopted ASC Topic 606, "Revenue from Contracts with Customers," on January 1, 2018, applying the modified 
retrospective method to all agreements that were not completed as of January 1, 2018. Results for reporting periods beginning 
after January 1, 2018 are presented under ASC Topic 606, while prior period amounts are not adjusted and continue to be 
reported under the accounting standards in effect for the prior periods. A cumulative catch up adjustment was recorded to 
beginning retained earnings to reflect the impact of all existing arrangements under ASC Topic 606. 

Upon adoption of ASC Topic 606, the Company recorded an increase to retained earnings, net of deferred tax liability, of 
$3.8 million (Note 14) for contracts still in force as of January 1, 2018 for the following items in the first quarter of 2018: 

●  $237,000 reduction in deferred revenue balances for the differences in the amount of revenue recognized for the
Company’s revenue streams as a result of allocation of revenue based on standalone selling prices to the Company’s
various performance obligations. 

●  $151,000  increase  in  deferred  revenue  balances,  related  to  the  accretion  of  financing  costs  for  multi-year  post-
warranty  service  contracts  for  customers  who  pay  more  than  one  year  in  advance  of  receiving  the  service.  The
Company estimated interest expense for such advance payments under the new revenue standard. 

●  $210,000 decrease in accrued liabilities. 
●  $4.7 million for the capitalization of the incremental contract acquisition costs, such as sales commissions paid in
connection with system sales. These contract acquisition costs were capitalized and are being amortized over the 
period of anticipated support renewals which is estimated to be approximately 2.5 years. The Company expensed
such costs when incurred under the prior guidance. 

●  $1.2 million deferred tax liability related to the direct tax effect of the ASC Topic 606 adoption. 

The following table summarizes the effects of adopting ASC Topic 606 on the Company’s consolidated balance sheet as of 
December 31, 2018: 

As reported 
under 

ASC Topic 606      Adjustments      

(In thousands) 

Balances under 
Prior GAAP    

Other long-term assets ........................................................................   $
Deferred revenue ................................................................................     
Retained earnings (deficit) .................................................................     

5,971    $ 
12,566      
(24,010)      

(5,217)    $
(106)      
4,610      

754   
12,460   
(19,400)   

68 

Form 10-K  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
      
        
        
  
  
 
 
The following table summarizes the effects of adopting ASC Topic 606 on Company’s consolidated income statement for 
the year ended December 31, 2018: 

As reported 
under 
Topic 606 

     Adjustments      
(In thousands) 

Balances under 
Prior GAAP    

Products revenue ................................................................................   $
Service revenue ..................................................................................     
Sales and marketing ...........................................................................     
Interest and other income, net* ..........................................................     

142,535    $ 
20,185      
58,420      
(123)      

274    $
280      
540      
297      

142,261   
19,905   
58,960   
174   

* Included in interest and other income, net, is the estimated interest expense for advance payment related to service contracts 
under the new revenue standard. 

Adoption of the standard had no impact on total net cash from or used in operating, investing, or financing activities within 
the consolidated statements of cash flows. 

As part of the Company's adoption of ASC Topic 606, the Company elected to use the following practical expedients: (i) not 
to  adjust  the  promised  amount  of  consideration  for  the  effects  of  a  significant  financing  component  when  the  Company 
expects, at contract inception, that the period between the Company's transfer of a promised product or service to a customer 
and when the customer pays for that product or service will be one year or less; (ii) to expense costs as incurred for costs to 
obtain a contract when the amortization period would have been one year or less; (iii) not to recast revenue for contracts that 
begin and end in the same fiscal year; and (iv) not to assess whether promised goods or services are performance obligations 
if they are immaterial in the context of the contract with the customer. 

Revenue recognition 

Revenue recognition- Period before January 1, 2018 - ASC Topic 606 Adoption 

The Company recognized revenue under ASC Topic 605 prior to the adoption of ASC Topic 606 effective January 1 2018. 
Under ASC 605, the Company recognized products revenue when title and risk of ownership was transferred, provided that: 

●   Persuasive evidence of an arrangement exists; 
●   The price is fixed or determinable; 
●   Delivery has occurred or services have been rendered; and 
●   Collectability is reasonably assured. 

Transfer of title and risk of ownership occurs when the product is shipped to the customer or when the customer receives the 
product, depending on the nature of the arrangement. Revenue is recorded net of customer and distributor discounts. When 
collectability is not reasonably assured, the Company recognizes revenue upon receipt of cash payment. Sales to customers 
and distributors do not include any return or exchange rights. In addition, the Company’s distributor agreements obligate the 
distributor to pay the Company for the sale regardless of whether the distributor is able to resell the product. Shipping and 
handling charges are invoiced to customers based on the amount of products sold. Shipping and handling fees are recorded 
as revenue and the related expense as a component of Products cost of revenue. 

Multiple-element Arrangements 

A multiple-element arrangement includes the sale of one or more tangible product offerings with one or more associated 
services offerings, each of which are individually considered separate units of accounting. The Company determined that its 
multiple-element arrangements are generally comprised of the following elements that are recognized as separate units of 
accounting: Product, service contracts, training, and in some cases, marketing support and installation. 

For multiple-element arrangements, judgments are required as to the allocation of the proceeds received from an arrangement 
to  the  multiple  elements  of  the  arrangement.  For  multiple  element  arrangements  the  Company  allocates  revenue  to  all 
deliverables based on their relative selling prices in accordance with the FASB Accounting Standards Codification (“ASC”) 
605-25. Because the Company has neither vendor specific objective evidence (“VSOE”) nor third-party evidence of selling 
price for the Company's systems, the allocation of revenue has been based on the Company's best estimate of selling prices 
(“BESP”). The objective of BESP is to determine the price at which the Company would transact a sale if the product or 

69 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
service  was  sold  on  a  stand-alone  basis.  The  Company  determines  BESP  for  the  Company's  deliverables  by  considering 
multiple factors including, but not limited to, features and functionality of the system, geographies, type of customer and 
market conditions 

With respect to the sale of its earlier generation of the truSculpt product, the Company includes unlimited refills as part of 
the truSculpt standard warranty and the Company does not account for the truSculpt warranty as a separate deliverable under 
the  multiple-element  arrangement  revenue  guidance.  Upon  a  truSculpt  sale,  the  Company  recognizes  the  estimated  costs 
which will be incurred under the warranty obligation in Products cost of revenue. Revenue from the sale of refills is recorded 
as Product revenue in the period in which such sales are made. 

Customer Marketing Arrangements 

The  Company  has  a  customer  marketing  and  incentive  program  called  “Cutera  Bucks”  for  its  North  America  customers 
through  which  it  offers  various  sales  incentives  and  discounts and pays or reimburses customers  for qualifying  expenses 
associated with practice set-up, advertising procedures related to the system purchased, and other expenses. The Company 
records such incentives as a reduction of revenue at the time when the sale of the system is recorded. 

Service Revenue 

The Company also offers customers extended service contracts. Revenue under service contracts is recognized on a straight-
line basis over the period of the applicable service contract. Revenue from services performed in the absence of a service 
contract, including installation and training revenue, is recognized when the related services are performed and collectability 
is reasonably assured. Service revenue billed on a time and material basis, from customers whose systems are not under a 
service contact, is recognized as the services are provided. Service revenue for the years ended December 31, 2017 and 2016 
was $18.8 million, and $19.0 million. 

Bill and Hold Arrangement 

Under ASC 605 in 2017 the Company segregated certain products for one order at the request of a customer for a limited 
period  of  time  at  a  third-party  storage  facility  (“bill  -and  -hold”).  Revenue  recognition  for  the  bill-and-hold  transaction 
requires consideration of, among other things, whether the customer has made a written fixed commitment to purchase the 
product; the existence of a substantial business purpose for the arrangement; the bill-and-hold arrangement is at the request 
of the customer; the scheduled delivery date must be reasonable and consistent with the buyer's business purpose; title and 
risk of ownership must pass to the customer and no additional performance obligations exist by the Company, at the time of 
the bill-and-hold the product is complete and ready for shipment and the product has been segregated from the Company's 
inventory.  The  Company  recognized  revenue  of  $938,000  for  a  bill-and-hold  transaction  in  2017.  There  were  no  such 
transactions in 2016. 

Revenue recognition- Period after January 1, 2018 - ASC Topic 606 Adoption 

Revenue is recognized upon transfer of control of promised products or services to customers in an amount that reflects the 
consideration  to which  the  Company  expects  to  be  entitled  in  exchange for promised goods or  services.  The  Company’s 
performance obligations are satisfied either over time or at a point in time. Revenue from performance obligations that are 
transferred to customers over time accounted for approximately 12% of the Company’s total revenue for the twelve months 
ended December 31, 2018. 

The  Company  has  certain system  sale  arrangements that  contain  multiple  products  and  services.  For  these  bundled  sale 
arrangements, the Company accounts for individual products and services as separate performance obligations if they are 
distinct. The Company’s products and services are distinct if a customer can benefit from the product or service on its own 
or with other resources that are readily available to the customer, and if the Company’s promise to transfer the products or 
service  to  the  customer  is  separately  identifiable  from  other  promises  in  the  contract.  The  Company’s  system  sale 
arrangements include a combination of the following performance obligations: the system and software license (considered 
as one performance obligation), system accessories (hand pieces), training, other accessories, extended service contracts and 
marketing services. 

For the Company’s system sale arrangements that include an extended service contract, the period of service commences at 
the  expiration  of  the  Company’s  standard  warranty  offered  at  the  time  of  the  system  sale.  The  Company  considers  the 
extended service contracts terms in the arrangements that are legally enforceable to be performance obligations. Other than 
extended service contracts and marketing services (which are satisfied over time), the Company generally satisfies all of the 

70 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
performance obligations at a point in time. Systems, system accessories (hand pieces), training, time and materials services 
are also sold on a stand-alone basis, and related performance obligations are satisfied at a point in time. For contracts with 
multiple performance obligations, the Company allocates the transaction price of the contract to each performance obligation 
on a relative standalone selling price basis. 

Nature of Products and Services 

Systems 

System revenue represents the sale of a system or an upgrade of an existing system. A system consists of a console that 
incorporates a universal graphic user interface, a laser or other energy based module, control system software and high voltage 
electronics,  as well  as  one or  more  hand pieces.  However,  depending  on  the  application,  the  laser  or other  energy  based 
module is sometimes contained in the hand piece such as with the Company’s Pearl and Pearl Fractional applications instead 
of within the console. 

The Company offers customers the ability to select the system that best fits their practice at the time of purchase and then to 
cost-effectively add applications to their system as their practice grows. This provides customers the flexibility to upgrade 
their systems whenever they choose and provides the Company with a source of additional Systems revenue. 

The Company concludes that the system or upgrade and the right to use the embedded software represent a single performance 
obligation as the software license is integral to the functionality of the system or upgrade. 

The  Company  does  not  identify  calibration  and  installation  services  for  systems  other  than  enlighten  as  performance 
obligations because such services are immaterial in the context of the contract. The related costs to complete calibration and 
installation for systems other than enlighten are immaterial. Calibration and installation services for enlighten systems are 
identified as separate performance obligations. 

For  systems  sold  directly  to  end-customers  that  are  credit  approved,  revenue  is  recognized  when  the  Company  transfers 
control to the end-customer, which occurs when the product is shipped to the customer or when the customer receives the 
product, depending on the nature of the arrangement. The Company recognizes revenue on a cash basis for system sales to 
international direct end-customer sales that have not been credit approved, as the performance obligations in the contract are 
satisfied. For systems sold through credit approved distributors, revenue is recognized at the time of shipment. 

The Company typically receives payment for its system consoles and other accessories within 30 days of shipment. Certain 
international distributor arrangements allow for longer payment terms. 

Skincare products 

The Company sells third-party manufactured skincare products in Japan. The third-party skincare products are purchased 
from the third-party manufacturers and sold to licensed physicians. The Company acts as the principal in this arrangement, 
as it determines the price to charge customers for the skincare products, and controls the products before they are transferred 
to  the  customer.  Skincare  products  are  typically  sold  in  contracts  in  which  the  skincare  products  represent  the  sole 
performance obligations. The Company recognizes revenue for skincare products at a point in time, upon shipment. 

Consumables (Other accessories) 

The Company treats its customers' purchases of replacement Titan, truSculpt 3D and truSculpt iD hand pieces as Consumable 
revenue, which provides the Company with a source of recurring revenue from existing customers. The Company’s recently 
launched Juliet and Secret RF products have single use disposable tips which must be replaced after every treatment. Sales 
of  these  consumable  tips  further  enhance  the  Company’s  recurring  revenue.  Hand  piece  refills  of  the  Company’s  legacy 
truSculpt product are accounted for in accordance with the Company’s standard warranty and service contract policies. 

Extended contract services 

The Company offers post-warranty services to its customers through extended service contracts that cover parts and labor for 
a term of one, two, or three years. Service contract revenue is recognized over time, using a time based measure of progress, 
as the customers benefit from the service throughout the service period. The Company also offers services on a time-and-
materials basis for detachable hand piece replacements, parts and labor. Revenue related to services performed on a time-

71 

Form 10-K   
  
  
  
  
  
  
  
  
  
  
  
  
  
and-materials  basis  is  recognized  when  performed.  These  post-warranty  services  serve  as  additional  sources  of  recurring 
revenue from the Company’s installed product base 

Training 

Sales  of  system  to  customers  include  training  on  the  system  to  be  provided  within  180  days  of  purchase.  The  Company 
considers training as a separate performance obligation as customers can immediately benefit from the training together with 
the customer’s system. Training is also sold separately from systems. The Company recognizes revenue for training when 
the training is provided. Training is not required for customers to use the systems. 

Customer Marketing Support 

In North America, the Company offers marketing and consulting phone support to its customers who purchase truSculpt 3D 
and truSculpt iD systems. These customer marketing support services include a practice development model and marketing 
training, performed remotely with ongoing phone consultations for six months from date of purchase. The Company considers 
customer  marketing  support  a  separate  performance  obligation,  and  recognizes  revenue  over  the  six-month  term  of  the 
contracts. 

Significant Judgments 

The Company combines two or more contracts entered into at or near the same time with the same customer and accounts 
for  the contracts  as  a  single contract. The contracts  are negotiated  as  a package with a  single  commercial  objective.  The 
Company exercises significant judgment to evaluate the relevant facts and circumstances in determining whether the separate 
contracts  of  contracts  comprise  a  single  contract  can  affect  the  allocation  of  consideration  to  the  distinct  performance 
obligations, which could have an effect on results of operations for the periods involved. 

The Company is required to estimate the total consideration expected to be received from contracts with customers. In limited 
circumstances, the consideration expected to be received is variable based on the specific terms of the contract The Company 
has  not  experienced  significant  returns  or  refunds  to  customers.  Estimating  consideration  expected  to  be  received  from 
contracts with customers requires significant judgment and the change in these estimates could have an effect on its results 
of operations during the periods involved. 

The Company determines standalone selling price ("SSP") for each performance obligation as follows: 

Systems: The SSPs for systems are based on directly observable sales in similar circumstances to similar customers. When 
SSP is not directly observable, the Company estimates SSP using the expected cost plus margin approach. 

Training: SSP is based on observable price when sold on a standalone basis. 

Extended warranty/Service contracts: SSP is based on observable price when sold on a standalone basis (by customer type). 

Customer Marketing Support: SSP is estimated based on cost plus a margin. 

Set-up /Installation: Set-up or installation for all other systems (excluding the enlighten system) is immaterial in the context 
of the contract as the set-up or installation for systems other than enlighten. The related costs to complete set-up or installation 
are immaterial. 

The calibration and installation service of the enlighten system are treated as separate performance obligations because the 
Company regularly sells enlighten systems without the calibration and installation service. 

Loyalty Program  

The Company launched a customer loyalty program during the third quarter of 2018 for qualified customers located in the 
U.S. and Canada. Under the programs, customers accumulate points based on their purchasing levels. Once a loyalty program 
member achieves a certain tier level, the member earns a reward. A customer’s account has to be in good standing in order 
to receive the benefits of the rewards program. Rewards are given on a quarterly basis and must be used in the following 
quarter. Customers receive a notification regarding their rewards tier by the fifth (5th) day of the following quarter. All unused 
rewards are forfeited. 

72 

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The fair value of the reward earned by loyalty program members is included in accrued liabilities and recorded as a reduction 
of net sales at the time the reward is earned. 

Cash Equivalents, and Marketable Investments 

The Company invests its cash primarily in money market funds and in highly liquid debt instruments of U.S. federal and 
municipal governments and their agencies, commercial paper and corporate debt securities. All highly liquid investments 
with  stated  maturities  of  three  months  or  less  from  date  of  purchase  are  classified  as  cash  equivalents;  all  highly  liquid 
investments with stated maturities of greater than three months are classified as marketable investments. The majority of the 
Company’s cash and investments are held in U.S. banks and the Company's foreign subsidiaries maintain a limited amount 
of cash in their local banks to cover their short term operating expenses. 

The Company determines the appropriate classification of its investments in marketable securities at the time of purchase and 
re-evaluates  such  designation  at  each  balance  sheet  date.  The  Company’s  marketable  securities  have  been  classified  and 
accounted for as available-for-sale securities. Investments with remaining maturities of more than one year are viewed by the 
Company  as  available  to  support  current  operations,  and  are  classified  as  current  assets  under  the  caption  marketable 
investments in the accompanying consolidated balance sheets. Investments in marketable securities are carried at fair value, 
with the unrealized gains and losses reported as a component of stockholders’ equity. Any realized gains or losses on the sale 
of  marketable  securities  are  determined  on  a  specific  identification  method,  and  such  gains  and  losses  are  reflected  as  a 
component of interest and other income, net. 

Fair Value of Financial Instruments 

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date. In determining fair value, the Company utilizes valuation techniques 
that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible as well as 
considers  counterparty  credit  risk  in  its  assessment  of  fair  value.  The  Company’s  financial  instruments  include  cash 
equivalents,  accounts  receivable,  accounts  payable  and  accrued  liabilities.  Carrying  amounts  of  the  Company's  financial 
instruments, approximate their fair values as of the balance sheet dates given their generally short maturities. The fair value 
hierarchy  distinguishes  between  (1)  market  participant  assumptions  developed  based  on  market  data  obtained  from 
independent sources (observable inputs) and (2) an entity’s own assumptions about market participant assumptions developed 
based on the best information available in the circumstances (unobservable inputs). The fair value hierarchy consists of three 
broad levels, which gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities 
(Level 1) and the lowest priority to unobservable inputs (Level 3). The three levels of the fair value hierarchy are described 
below in accordance with ASC 820: 

●  Level  1:  Quoted  prices  (unadjusted)  in  active  markets  that  are  accessible  at  the  measurement  date  for  assets  or

liabilities. 

●  Level  2:  Directly  or  indirectly  observable  inputs  as  of  the  reporting  date  through  correlation  with  market  data,
including quoted prices for similar assets and liabilities in active markets and quoted prices in markets that are not
active. Level 2 also includes assets and liabilities that are valued using models or other pricing methodologies that
do  not  require  significant  judgment  since  the  input  assumptions  used  in  the  models,  such  as  interest  rates  and
volatility factors, are corroborated by readily observable data from actively quoted markets for substantially the full
term of the financial instrument. 

●  Level  3:  Unobservable  inputs  that  are  supported  by  little  or  no  market  activity  and  reflect  the  use  of  significant
management  judgment.  These  values  are  generally  determined  using  pricing  models  for  which  the  assumptions
utilize management’s estimates of market participant assumptions. 

In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs and minimize 
the use of unobservable inputs to the extent possible. The Company also considers counterparty credit risk in its assessment 
of fair value. 

Impairment of Marketable Investments  

After determining the fair value of available-for-sales debt instruments, gains or losses on these securities are recorded to 
other comprehensive income, until either the security is sold or the Company determines that the decline in value is other-
than-temporary.  The  primary  differentiating  factors  that  the  Company  considers  in  classifying  impairments  as  either 
temporary or other-than-temporary impairments are the Company’s intent and ability to retain the investment in the issuer 
for a period of time sufficient to allow for any anticipated recovery in market value or the maturity of the investment, the 

73 

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length of the time and the extent to which the market value of the investment has been less than cost and the financial condition 
and near-term prospects of the issuer. There were no other-than-temporary impairments in the years ended December 31, 
2018, 2017, and 2016. 

Allowance for Sales Returns and Doubtful Accounts 

The allowance for sales returns is based on the Company’s estimates of potential future product returns and other allowances 
related to current period product revenue. The Company analyzes historical returns, current economic trends and changes in 
customer demand and acceptance of the Company's products. 

In cases where the Company is aware of circumstances that may impair a specific customer’s ability to meet its obligations 
to the Company, the Company records a specific allowance against amounts due from the customer, and thereby reduces the 
net recognized receivable to the amounts it reasonably believes will be collected 

Concentration of Credit Risk and Other Risks and Uncertainties 

The  Company  operates  in  markets  that  are  highly  competitive  and  rapidly  changing.  Significant  technological  changes, 
shifting customer needs, the emergence of competitive products or services with new capabilities and other factors could 
negatively impact our operating results. 

The  Company  is  also  subject  to  risks  related  to  changes  in  the  value  of  our  significant  balance  of  financial  instruments. 
Financial  instruments  that  potentially  subject  the  Company  to  concentrations  of  risk  consist  principally  of  cash,  cash 
equivalents,  marketable  investments  and  accounts  receivable.  The  Company’s  cash  and  cash  equivalents  are  primarily 
invested in deposits and money market accounts with three major financial institutions in the U.S. In addition, the Company 
has operating cash balances in banks in each of the international locations in which it operates. Deposits in these banks may 
exceed the amount of insurance provided on such deposits, if any. Management believes that these financial institutions are 
financially sound and, accordingly, believes that minimal credit risk exists. To date, the Company has not experienced any 
losses on its deposits of cash and cash equivalents. 

The Company invests in debt instruments, including bonds of the U.S. Government, its agencies and municipalities. The 
Company has also invested in other high grade investments such as commercial paper and corporate debt securities. The 
Company has established guidelines relative to credit ratings, diversification and maturities that seek to maintain safety and 
liquidity. By policy, the Company restricts its exposure to any single issuer by imposing concentration limits. To minimize 
the exposure due to adverse shifts in interest rates, the Company maintains investments at an average maturity of generally 
less than twelve months. 

Accounts receivable are recorded net of an allowance for doubtful accounts, and are typically unsecured and are derived from 
revenue earned from worldwide customers. The Company controls credit risk through credit approvals, credit limits, and 
monitoring procedures. The Company performs credit evaluations of its customers and maintains reserves for potential credit 
losses. As of December 31, 2018 and 2017, there was one customer who represented 4.9% of the Company’s net accounts 
receivable. During the years ended December 31, 2018, 2017, and 2016, domestic revenue accounted for 62%, 62%, and 
55%, respectively, of total revenue, while international revenue accounted for 37%, 38%, and 45%, respectively, of total 
revenue. No single customer represented more than 10% of total revenue for any of the years ended December 31, 2018, 
2017, and 2016. 

Supplier concentration 

The Company relies on third parties for the supply of components of its products, as well as third-party logistics providers. 
In instances where these parties fail to perform their obligations, the Company may be unable to find alternative suppliers or 
satisfactorily deliver its products to its customers. 

Inventories 

Inventories are stated at the lower of cost and net realizable value, cost being determined on a standard cost basis which 
approximates actual cost on a first-in, first-out basis. Net realizable value is the estimated selling prices in the ordinary course 
of business, less reasonably predictable costs of completion, disposal, and transportation. The cost basis of the Company’s 
inventory is reduced for any products that are considered excessive or obsolete based upon assumptions about future demand 
and market conditions. 

74 

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The Company includes demonstration units within inventories. Demonstration units are carried at cost and amortized over an 
estimated economic life of two years. Amortization expense related to demonstration units is recorded in Products cost of 
revenue or in the respective operating expense line based on which function and purpose for which the demonstration units 
are being used. Proceeds from the sale of demonstration units are recorded as revenue and all costs incurred to refurbish the 
systems prior to sale are charged to cost of revenue. 

As of December 31, 2018 and 2017, demonstration inventories, net of accumulated depreciation, included in finished goods 
inventory balance was $2.9 million and $1.9 million, respectively. 

Property and Equipment 

Property and equipment are stated at cost, net of accumulated depreciation. Depreciation expense recognized is on a 
straight-line basis over the estimated useful lives of the assets, generally as follows: 

Leasehold improvements ...............................................................................................    Lesser of useful life or term of lease 
Office equipment and furniture (in years) .....................................................................   
Machinery and equipment (in years) .............................................................................   

3 
3 

Useful Lives 

Upon  sale  or  retirement  of  property  and  equipment,  the  costs  and  related  accumulated  depreciation  and  amortization  are 
removed from the balance sheet and the resulting gain or loss is reflected in operating expenses. Maintenance and repairs are 
charged to operations as incurred. 

Depreciation expense related to property and equipment for 2018, 2017 and 2016, was $1.2 million, $1.0 million and $0.8 
million respectively. Amortization expense for vehicles leased under capital leases is included in depreciation expense. 

Goodwill and Intangible Assets  

Goodwill and intangible assets with indefinite useful lives are not amortized, but are tested for impairment at least annually 
during the fourth fiscal quarter, or if circumstances indicate their value may no longer be recoverable. Goodwill represents 
the excess of the purchase price over the fair value of net identifiable assets and liabilities. 

The Company continues to operate in one segment, which is considered to be the sole reporting unit and, therefore, goodwill 
was tested for impairment at the enterprise level. As of December 31, 2018, there has been no impairment of goodwill. All 
acquired intangible assets have been fully amortized as of December 31, 2018. 

Warranty Obligations 

The Company offers post-warranty services to its customers through extended service contracts that cover replacement parts 
and labor for a term of one, two, or three years. For sales to distributors, the Company generally provides a 14 to 16 month 
warranty for parts only, with labor being provided to the end customer by the distributor. 

The Company also offers services on a time-and-materials basis for detachable hand piece replacements, parts and labor. 
These post-warranty services serve as additional sources of recurring revenue from the Company’s installed product base. 

Deferred Sales Commissions 

Incremental costs of obtaining a contract, including sales commissions, are capitalized and amortized on a straight-line basis 
over  the  expected  customer  relationship  period.  The  Company  uses  the  portfolio  method  to  recognize  the  amortization 
expense related to these capitalized costs related to initial contracts and such expense is recognized over a period associated 
with  the  revenue  of  the  related  portfolio,  which  is  generally  two  to  three  years  for  the  Company’s  product  and  service 
arrangements. 

Total capitalized costs for the year ended December 31, 2018 was $5.2 million and are included in other long-term assets in 
the Company’s consolidated balance sheet. Amortization of this asset was $1.8 million during the year ended December 31, 
2018 and is included in sales and marketing expense in the Company’s consolidated statements of operations. 

75 

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Cost of Revenue 

Cost of revenue consists primarily of material, finished and semi-finished products purchased from third-party manufacturers, 
labor, stock-based compensation expenses, overhead involved in the Company's internal manufacturing processes, service 
contracts technology license amortization and royalties, costs associated with product warranties and any inventory write-
downs. 

The Company's system sales include a control console, universal graphic user interface, control system software, high voltage 
electronics and a combination of applications (referred to as hand pieces). Hand pieces are programmed to have a limited 
number of uses to ensure the safety of the device to patients. The Company sells refurbished hand pieces, or "refills," of its 
Titan and truSculpt 3D products and provides for the cost of refurbishment of these hand pieces as part of cost of revenue. 
When customers purchase a replacement hand piece or are provided a replacement hand piece under a warranty or service 
contract, the Company ships the customer a previously refurbished unit. Upon the receipt of the expended hand piece from 
the customer, the Company capitalizes the expended hand piece as inventory at the estimated fair value. Cost of revenue 
includes the costs incurred to refurbish hand pieces. 

Research and Development Expenditures 

Research and development costs are expensed as incurred and include costs related to research, design, development, testing 
of products, salaries, benefits and other headcount related costs, facilities, material, third party contractors, regulatory affairs, 
clinical and development costs. 

Advertising Costs 

Advertising costs are included as part of sales and marketing expense and are expensed as incurred. Advertising expenses for 
2018, 2017 and 2016 were $2.8 million, $1.8 million and $1.3 million, respectively. 

Stock-based Compensation 

The  Company  accounts  for  share-based  employee  compensation  plans  using  the  fair  value  recognition  and  measurement 
provisions under U.S. GAAP. The Company’s share-based compensation cost is measured at the grant date, based on the fair 
value of the award, and is recognized as expense on a straight-line basis over the requisite service period. The Company 
estimates expected forfeitures at the time of grant and revises, if necessary, in subsequent periods if actual forfeitures differ 
from those estimated. 

Expected  Term:  The  expected  term  represents  the  weighted-average  period  that  the  stock  options  are  expected  to  be 
outstanding prior to being exercised. The Company determines expected term based on historical exercise patterns and its 
expectation of the time it will take for employees to exercise options still outstanding. 

Expected Volatility: The underlying stock price volatility of our stock. The Company estimates volatility based on a 50-50 
blend of our historical volatility and the implied volatility of freely traded options of our stock in the open market. 

Risk-Free Interest Rate: The risk-free interest rate is based on the U.S. treasury yield curve in effect at the time of grant for 
the expected term of the stock option. 

●  The fair value of stock options ("options") on the grant date is estimated using the Black-Scholes option-pricing 
model  using  the  single-option  approach.  The  Black-Scholes  option  pricing  model  requires  the  use  of  highly
subjective and complex assumptions, including the option's expected term and the price volatility of the underlying
stock, to determine the fair value of award. The Company recognizes the expense associated with options using a
single award approach over the requisite service period. The Company accounts for all stock options awarded to
non-employees at the fair value of the consideration received or the fair value of the equity instrument issued, as
calculated using the Black-Scholes model. 

●  The fair value of restricted stock units is determined based on the closing quoted 50-day moving average price of 

the Company’s common stock on the day of the grant. 

76 

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●  The  fair  value  of  Performance  Stock  Units  (“PSUs”)  that  have  operational  measurement  goals,  are  measured  at 
the 50-day moving average price of the Company’s stock on the date of grant. PSUs with market-based measurement 
goals are valued using the Monte-Carlo simulation option-pricing model. The Monte-Carlo simulation option-pricing 
model uses the same input assumptions as the Black-Scholes model, however, it further incorporates into the fair-
value determination the possibility that the market condition may not be satisfied. 

See Note 9 - Stockholders’ Equity, Stock Plans and Stock-Based Compensation Expense for a detailed discussion 
of the Company’s stock plans and share-based compensation expense. 

Income Taxes 

The  Company  is  subject  to  taxes  on  earnings  in  both  the  U.S.  and  various  foreign  jurisdictions.  As  a  global  taxpayer, 
significant judgments and estimates are required in evaluating our uncertain tax positions and determining our provision for 
income taxes on earnings. The Company recognizes tax benefits from uncertain tax positions only if it is more likely than not 
that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. 
The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit 
that has a greater than 50% likelihood of being realized upon ultimate settlement. 

The Company’s effective tax rates have differed from the statutory rate primarily due to changes in the valuation allowance, 
foreign operations, research and development tax credits, state taxes, and certain benefits realized related to stock option 
activity. The Company’s current effective tax rate does not assume U.S. taxes on undistributed profits of foreign subsidiaries. 
These earnings could become subject to incremental foreign withholding or U.S. federal and state taxes, should they either 
be deemed or actually remitted to the U.S. The Company’s future effective tax rates could be adversely affected by earnings 
being lower in countries where the Company has lower statutory rates and being higher in countries where the Company has 
higher statutory rates, or by changes in tax laws, accounting principles, interpretations thereof, net operating loss carryback, 
research and development tax credits, and due to changes in the valuation allowance of its U.S. deferred tax assets. In addition, 
the Company is subject to the examination of our income tax returns by the Internal Revenue Service and other tax authorities. 
The  Company  regularly  assesses  the  likelihood  of  adverse  outcomes  resulting  from  these  examinations  to  determine  the 
adequacy of our provision for income taxes. 

Undistributed  earnings  of  the  Company’s  foreign  subsidiaries  at  December  31,  2018  are  considered  to  be  indefinitely 
reinvested and, accordingly, no provision for federal and state income taxes has been provided thereon. Due to the Transition 
Tax and Global Intangible Low-Tax Income (“GILTI”) regimes as enacted by the 2017 Tax Act, those foreign earnings will 
not  be  subject  to  federal  income  taxes  when  actually  distributed  in  the  form  of  a  dividend  or  otherwise.  The  Company, 
however, could still be subject to state income taxes and withholding taxes payable to various foreign countries. The amounts 
of taxes which the Company could be subject to are not material to the accompanying financial statements. 

In December 2017, the SEC staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax 
Cuts and Jobs Act (“SAB 118”), which allows companies to record provisional amounts during a measurement period not to 
extend beyond one year of the enactment date. Since the 2017 Tax Act was passed late in the fourth quarter of 2017, and 
ongoing guidance and accounting interpretation was yet to be issued, the Company’s accounting of the transition tax and 
deferred  tax  re-measurements  was  incomplete  as  of  December 31,  2017.  The  Company  filed  its  2017  Federal  corporate 
income tax return in the fourth quarter of 2018. The Company’s final analysis and impact of the 2017 Tax Act is reflected in 
the tax provision and related tax disclosures for the year ended December 31, 2018. There was a net increase of approximately 
$0.4 million  to  the  originally  estimated  $7.3 million  remeasurement  of  deferred  tax  assets.  The  Company  considers  the 
$0.4 million  true-up  to  be  an  immaterial  change  in  estimate  which  has  been  reflected  within  the  measurement  period  in 
accordance with SAB 118.   

In January 2018, the FASB released guidance on the accounting for tax on the GILTI provisions of the 2017 Tax Act. The 
GILTI provisions impose a tax on foreign income in excess of a deemed return on tangible assets of foreign corporations. 
The guidance indicates that either accounting for deferred taxes related to GILTI inclusions or treating any taxes on GILTI 
inclusions as a period cost are both acceptable methods subject to an accounting policy election. The Company has elected 
to treat any taxes on GILTI inclusions as a period cost. 

77 

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Computation of Net Income (Loss) per Share  

Basic net income per share is computed using the weighted average number of shares outstanding during the period. Diluted 
net income per share is computed using the weighted average number of the Company’s shares and dilutive potential shares 
outstanding during the period. Dilutive potential shares primarily consist of employee stock options, restricted stock units, 
and shares to be purchased by employees under the Company’s employee stock purchase plan. 

GAAP  requires  that  employee  equity  share  options,  non-vested  shares,  and  similar  equity  instruments  granted  by  the 
Company  be  treated  as  potential  common  shares  outstanding  in  computing  diluted  earnings  per  share.  Diluted  shares 
outstanding include the dilutive effect of equity awards, which is calculated based on the average share price for each fiscal 
period using the treasury stock method. Under the treasury stock method, the amount the employee must pay for exercising 
stock options and the amount of compensation cost for future service that the Company has not yet recognized are assumed 
to be used to repurchase shares. Diluted earnings per share (“EPS”) is same as basic when the Company incurs a loss. 

Comprehensive Income (Loss) 

Comprehensive  income  (loss)  includes  all  changes  in  stockholders’  equity  except  those  resulting  from  investments  or 
contributions by stockholders. For the periods presented, the accumulated other comprehensive income (loss) consisted solely 
of the unrealized gains or losses on the Company's available for- sale investments, net of tax. 

Foreign Currency 

The U.S. Dollar is the functional currency of the Company’s subsidiaries. Monetary assets and liabilities are re-measured 
into  U.S.  Dollars  at  the  applicable  period  end  exchange  rate.  Sales  and  operating  expenses  are  re-measured  at  average 
exchange rates in effect during each period. Gains or losses resulting from foreign currency transactions are included in net 
income (loss) and are insignificant for each of the three years ended December 31, 2017. The effect of exchange rate changes 
on cash and cash equivalents was insignificant for each of the three years presented in the period ended December 31, 2018. 

Segments 

The  Company  operates  in  one  segment.  Management  uses  one  measurement  of  profitability  and  does  not  segregate  its 
business for internal reporting. As of December 31, 2018, and 2017, 89% and 98% of long-lived assets were in the United 
States, respectively. Revenue is attributed to a geographic region based on the location of the end customer. See Note 13 – 
Segment Information and Revenue by Geography and Products for details relating to revenue by geography. 

NOTE 2—INVESTMENT SECURITIES 

The following tables summarize cash, cash equivalents and marketable securities (in thousands): 

December 31, 

2018 

2017 

Cash and cash equivalents: 

Cash ..........................................................................................................................   $
Cash equivalents: 

Money market funds .............................................................................................     
Total cash and cash equivalents ........................................................................     

21,969     $

14,058  

4,083       
26,052       

126  
14,184  

Marketable securities: 

U.S. government notes ..........................................................................................     
U.S. government agencies ....................................................................................     
Municipal securities ..............................................................................................     
Commercial paper.................................................................................................     
Corporate debt securities ......................................................................................     
Total marketable securities ...............................................................................     

1,397       
2,677       
200       
2,433       
2,816       
9,523       

11,870  
—  
200  
1,833  
7,825  
21,728  

Total cash, cash equivalents and marketable securities .....................................   $

35,575     $

35,912  

78 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
      
        
  
      
        
  
  
      
        
  
      
        
  
  
      
        
  
  
 
 
The following table summarizes unrealized gains and losses related to the Company’s marketable investments (in thousands): 

December 31, 2018 
Cash and cash equivalents ............................................................   $ 

Amortized 
Cost 

Gross  
Unrealized 
Gains 

Gross  
Unrealized 
Losses 

Fair 
Market 
Value 

26,052    $ 

—    $ 

—    $

26,052  

Marketable investments 

U.S. government notes ..........................................................     
U.S. government agencies .....................................................     
Municipal securities ..............................................................     
Commercial paper .................................................................     
Corporate debt securities .......................................................     
Total marketable securities ................................................     

1,397      
2,677      
200      
2,433      
2,825      
9,532      

—      
—      
—      
—      
—      

—      
—      
—      
—      
(9)     
(9)     

1,397  
2,677  
200  
2,433  
2,816  
9,523  

Total cash, cash equivalents and marketable securities .....   $ 

35,584    $ 

     $ 

(9)   $

35,575  

December 31, 2017 
Cash and cash equivalents ............................................................   $ 

Amortized 
Cost 

Gross  
Unrealized 
Gains 

Gross  
Unrealized 
Losses 

Fair 
Market 
Value 

14,184    $ 

—    $ 

—    $

14,184  

Marketable investments 

U.S. government notes ..........................................................     
Municipal securities ..............................................................     
Commercial paper .................................................................     
Corporate debt securities .......................................................     
Total marketable securities ................................................     

11,885      
201      
1,836      
7,838      
21,760      

—      
—      
—      
2      
2      

(15)     
(1)     
(3)     
(15)     
(34)     

11,870  
200  
1,833  
7,825  
21,728  

Total cash, cash equivalents and marketable securities .....   $ 

35,944    $ 

2    $ 

(34)   $

35,912  

No investments were in a continuous unrealized loss position for longer than 12 months as of December 31, 2018 and 2017. 

The unrealized losses on the available-for-sale investments are related to corporate securities and government securities. The 
Company determined these unrealized losses to be temporary. Factors considered in determining whether a loss is temporary 
included the length of time and extent to which the investment’s fair value has been less than the cost basis; the financial 
condition and near-term prospects of the investee; extent of the loss related to credit of the issuer; the expected cash flows 
from the security; the Company’s intent to sell the security; and whether or not the Company will be required to sell the 
security before the recovery of its amortized cost. 

The  following  table  summarizes  the  estimated  fair  value  of  the  Company’s  marketable  investments  classified  by  the 
contractual maturity date of the security as of December 31, 2018 (in thousands): 

Due in less than one year ...............................................................................................................................   $ 
Due in 1 to 3 years .........................................................................................................................................     
Total marketable securities .............................................................................................................   $ 

9,121   
402   
9,523   

Amount 

79 

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Fair Value Measurements 

The following table summarizes financial assets measured and recognized at fair value on a recurring basis and classified 
under the appropriate level of the fair value hierarchy as described above (in thousands): 

December 31, 2018 
Cash equivalents: 

   Level 1 

     Level 2 

     Level 3 

Total 

Money market funds ..........................................................   $ 

4,083    $ 

—    $ 

—    $

4,083  

Short term marketable investments: 

Available-for-sale securities ..............................................     
Total assets at fair value .............................................   $ 

—      
4,083    $ 

9,523      
9,523    $ 

—      
—    $

9,523  
13,606  

December 31, 2017 
Cash equivalents: 

   Level 1 

     Level 2 

     Level 3 

Total 

Money market funds ..........................................................   $ 
Commercial paper..............................................................     

126    $ 
—      

—    $ 
—      

Short term marketable investments: 

Available-for-sale securities ..............................................     
Total assets at fair value .............................................   $ 

—      
126    $ 

21,728      
21,728    $ 

—    $
—      

—      
—    $

126  
—  

21,728  
21,854  

The Company’s Level 1 financial assets are money market funds with fair values that are based on quoted market prices. The 
Company’s Level 2 investments include U.S. government-backed securities and corporate securities that are valued based 
upon observable inputs that may include benchmark yields, reported trades, broker/dealer quotes, issuer spreads, two-sided 
markets, benchmark securities, bids, offers and reference data including market research publications. The average remaining 
maturity of the Company’s Level 2 investments as of December 31, 2018 is less than 12 months and all of these investments 
are rated by S&P and Moody’s at A or better. The Company recognizes transfers between levels of the fair value hierarchy 
as of the end of the reporting period. There were no transfers within the hierarchy during the years ended December 31, 2018 
or 2017. 

NOTE 3—BALANCE SHEET DETAIL 

Inventories 

Inventories consist of the following (in thousands): 

Raw materials ..................................................................................................................   $
Work in process ...............................................................................................................     
Finished goods.................................................................................................................     
Total .............................................................................................................................   $

16,991     $
2,306       
8,717       
28,014     $

19,160  
2,744  
6,878  
28,782  

December 31, 

2018 

2017 

Property and Equipment, net 

Property and equipment, net, consists of the following (in thousands): 

Leasehold improvements .................................................................................................   $
Office equipment and furniture .......................................................................................     
Machinery and equipment ...............................................................................................     

Less: Accumulated depreciation ......................................................................................     
Property and equipment, net .............................................................................   $

December 31, 

2018 

2017 

660     $
2,835       
7,304       
10,799       
(8,127)       
2,672     $

640  
2,370  
6,277  
9,287  
(7,191)  
2,096  

80 

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Included in machinery and equipment are financed vehicles used by the Company’s North American sales employees. As of 
December 31, 2018 and 2017, the gross capitalized value of the leased vehicles was $1.9 million and $1.6 million and the 
related  accumulated depreciation  was  $1.1  million  and $0.7  million,  respectively.  Included in Property  and  equipment  is 
construction in progress of $0.4 million that is yet to be depreciated. 

Goodwill and Other Intangible Assets 

Goodwill  and  other  intangible  assets  comprise  a  patent  sublicense  acquired  from  Palomar  in  2006,  intangible  assets  and 
goodwill related to the acquisition of Iridex’s aesthetic business unit, and, customer relationships in the Benelux countries 
acquired from a former distributor in 2013. The components of intangible assets at December 31, 2018 and 2017 were as 
follows (in thousands): 

Accumulated 
Amortization 
& 
Impairment 
Amount 

Gross 
Carrying 
Amount 

Net 
Amount 

December 31, 2018 
Patent sublicense ................................................................................   $ 
Customer relationship intangible related to acquisition .....................     
Other identified intangible assets related to acquisition .....................     
Other intangible ..................................................................................     
Goodwill .............................................................................................     
Total ...................................................................................................   $ 
December 31, 2017 
Patent sublicense ................................................................................   $ 
Customer relationship intangible related to acquisition .....................     
Other identified intangible assets related to acquisition .....................     
Other intangible ..................................................................................     
Goodwill .............................................................................................     
Total ...................................................................................................   $ 

1,218    $ 
2,510      
780      
155      
1,339      
6,002    $ 

1,218    $ 
2,510      
780      
155      
1,339      
6,002    $ 

1,218    $
2,510      
780      
155      
—      
4,663    $

1,218    $
2,510      
780      
155      
—      
4,663    $

—   
—   
—   
—   
1,339   
1,339   

—   
—   
—   
—   
1,339   
1,339   

The Company did not incur any amortization expense for intangible assets in 2018. Amortization expense in the 2017 and 
2016 fiscal years for intangible assets was $2,000 and $141,000, respectively. Intangible assets were fully amortized and 
there were no additions as of December 31, 2018. 

Accrued Liabilities 

Accrued liabilities consist of the following (in thousands): 

Accrued payroll and related expenses .............................................................................   $
Sales and marketing accruals ..........................................................................................     
Accrued sales tax .............................................................................................................     
Warranty liability ............................................................................................................     
Other accrued liabilities ...................................................................................................     
Total ................................................................................................................................   $

9,377     $
2,379       
2,935       
4,666       
3,943       
23,300     $

12,567  
3,710  
2,920  
3,508  
4,143  
26,848  

December 31, 

2018 

2017 

Product Remediation Liability 

During the fourth quarter of 2018, the Company recognized a liability for a product remediation plan related to of one of its 
legacy  systems.  This  was  related  to  a  voluntary  action initiated  by  the  Company  to  replace  a  component  in  one  of  the 
Company’s  legacy  products.  The  developed  remediation  plan  consists  primarily  of   replacement  of  a  component  in  the 
system. The accrued liability consisted of cost of materials and labor costs to replace the component in all units that are under 
the Company's standard warranty or are covered under the existing extended warranty contracts. . The Company recorded 
approximately $5.0 million related to this remediation, of which $1.1 million was utilized in the fourth quarter. Approximately 

81 

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$0.8 million out of the $5.0 million is included in accrued liabilities and $3.2 million is separately recorded as extended 
warranties.  

NOTE 4— WARRANTY AND EXTENDED SERVICES CONTRACT 

The Company has a direct field service organization in North America (including Canada). Internationally, the Company 
provides  direct  service  support  in  Australia,  Belgium,  France,  Germany,  Hong  Kong,  Japan,  and  Switzerland,  as  well  as 
through third-party service providers in Spain and the United Kingdom. In several other countries, where the Company does 
not have a direct presence, the Company provides service through a network of distributors and third-party service providers. 

After the original warranty period, maintenance and support are offered on an extended service contract basis or on a time 
and materials basis. The Company provides for the estimated cost to repair or replace products under standard warranty at 
the  time  of  sale.  Costs  incurred  in connection  with  extended  service  contracts  are  recognized  at  the  time  when  costs  are 
incurred, except the one-time extended service contracts charge of $3.2 million related to the cost to replace a component in 
one of the Company's legacy products.. The following table provides the changes in the product standard warranty accrual 
for the years ended December 31, 2018 and 2017 (in thousands): 

December 31, 

2018 

2017 

Balance at beginning of year ...........................................................................................   $
Add: Accruals for warranties issued during the period ...................................................     
Less: Warranty related expenses during the period .........................................................     
Balance at end of year ..........................................................................................   $

3,508     $
9,205       
(8,045 )     
4,668     $

2,461  
7,583  
(6,536) 
3,508  

NOTE 5— DEFERRED REVENUE 

The  Company  records  deferred revenue when revenue  is  to be recognized  subsequent  to  invoicing.  For  extended  service 
contracts, the Company generally invoices customers at the beginning of the extended service contract term. The Company’s 
extended  service  contracts  typically  have  one,  two  or  three  year  terms.  Deferred  revenue  also  includes  payments  for 
installation,  training  and  extended  marketing  support  service.  Approximately  79%  of  the  Company’s  deferred  revenue 
balance of $12.6 million as of December 31, 2018 will be recognized over the next 12 months. 

The following table provides changes in the deferred contract revenue balance for the years ended December 31, 2018 and 
2017 (in thousands): 

December 31, 

2018 

2017 

Balance at beginning of year ...........................................................................................   $
Add: Payments received ..................................................................................................     
Less: Revenue recognized ...............................................................................................     
Balance at end of year ..........................................................................................   $

10,719     $
14,882       
(13,746 )     
11,855     $

9,431  
14,369  
(13,081) 
10,719  

Costs for extended service contracts in 2018, 2017 and 2016 were $7.8 million, $6.0 million and $6.7 million, respectively. 
The $7.8 million in 2018 includes a one-time extended service contract cost of $3.2 million to replace a component in one of 
the Company's legacy products (See Note 3). 

NOTE 6—STOCKHOLDERS’ EQUITY, STOCK PLANS AND STOCK-BASED COMPENSATION EXPENSE 

As of December 31, 2018, the Company had the following stock-based employee compensation plans: 

2004 Equity Incentive Plan and 1998 Stock Plan  

In 1998, the Company adopted the 1998 Stock Plan, or 1998 Plan, under which 4,650,000 shares of the Company’s common 
stock were reserved for issuance to employees, directors and consultants. 

On January 12, 2004, the Board of Directors adopted the 2004 Equity Incentive Plan. A total of 1,750,000 shares of common 
stock were originally reserved for issuance pursuant to the 2004 Equity Incentive Plan. In addition, the shares reserved for 
issuance under the 2004 Equity Incentive Plan included shares reserved but un-issued under the 1998 Plan and shares returned 

82 

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to the 1998 Plan as the result of termination of options or the repurchase of shares. In 2012 the stockholders approved a 
“fungible  share”  provision  whereby  each  full-value  award  issued  under  the  2004  Equity  Incentive  Plan  results  in  a 
requirement to subtract 2.12 shares from the shares reserved under the Plan. 

Options granted under the 1998 Plan and 2004 Equity Incentive Plan may be incentive stock options or non-statutory stock 
options. Stock purchase rights may also be granted under the 2004 Equity Incentive Plan. Incentive stock options may only 
be granted to employees. The Board of Directors determines  the period over which options become exercisable. Options 
granted under the Plan to employees generally vest over a four-year term from the vesting commencement date and become 
exercisable 25% on the first anniversary of the vesting commencement date and an additional 1/48th on the last day of each 
calendar month until all of the shares have become exercisable. During 2013 and 2012 the officers of the Company were 
granted  options  that  vest  over  a  three-year  term  at  the  rate  of  one-third  on  the  one-year  anniversary  of  the  vesting 
commencement date and 1/36th thereafter. In 2014 the officers of the Company were granted RSUs and PSUs but were not 
granted any options. The contractual term of the options granted in 2013 and 2012 was seven years. 

In  accordance  with  the  2004  Equity  Incentive  Plan,  prior  to  2012,  the  Company’s  non-employee  directors  were  granted 
$60,000 of grant fair value (determined by dividing the award amount by the 50-day moving average stock price on the day 
of the award), fully vested, stock awards annually on the date of the Company’s Annual Meeting of stockholders. Following 
Board of Directors action on October 31, 2017, the Company’s nonemployee directors receive $60,000 of RSUs granted 
annually that cliff-vest on the one-year anniversary of the grant date. In the years ended December 31, 2018, 2017 and 2016, 
the  Company  issued  13,392,  21,605  and  45,350  RSUs,  respectively,  to  its  non-employee  directors.  Included  in  the  2016 
grants, was 6,500 RSUs granted to one of the Company's non-employee directors for consulting services to the Company, 
which vest over a period of four years from the grant date. 

In the years ended December 31, 2018, 2017 and 2016 the Company’s Board of Directors granted 210,532, 270,707 and 
229,865 RSUs, respectively, to its executive officers and certain members of the Company’s management. The RSUs granted 
to the employees vest at the rate of one-fourth on the one-year anniversary of the grant date, and one-fourth in each of the 
subsequent  three  years.  The  annual  RSUs  granted  to  the  executive  officers  vests  at  the  rate  of  one-third  on  the  one-year 
anniversary of the grant date, and one-third in each of the subsequent two years. In addition, on December 15, 2017, the 
Company’s Board granted 100,000 RSUs to the President and Chief Executive Officer, which vest according to the following 
schedule: 15%, 15%, 25% and 15% on the first, second, third and fourth anniversary of the grant date, respectively. The 
Company  measured  the  fair  market  values  of  the  underlying  stock  on  the  dates  of  grant  and  recognizes  the  stock-based 
compensation expense over the vesting period. On the vesting date, the Company issues fully paid up common stock, net of 
stock withheld to settle the recipient’s minimum statutory tax liability. 

In the years ended December 31, 2018, 2017 and 2016 the Company’s Board of Directors granted its executive officers and 
certain senior management employees 47,824, 117,418 and 204,976 of PSUs, respectively. All PSUs vesting was subject to 
the recipient’s continued service and achievement of pre-established goals that were operational (in 2018, 2017 and 2016). 
The operational PSU goals were related to revenue growth, operating income improvement and specific product releases. On 
the vest date of the PSUs, the Company issues fully-paid up common stock, based on the degree of achievement of the pre-
established targets, net of the stock withheld to settle the recipient’s minimum statutory tax liability. 50% of the U.S. domestic 
metric was achieved while international metric was not achieved in 2018. 

2004 Employee Stock Purchase Plan 

On January 12, 2004, the Board of Directors adopted the 2004 Employee Stock Purchase Plan. Under the 2004 Employee 
Stock Purchase Plan, or 2004 ESPP, eligible employees are permitted to purchase common stock at a discount through payroll 
deductions. The 2004 ESPP offering and purchase periods are for approximately six months. The 2004 ESPP has an evergreen 
provision based on which shares of common stock eligible for purchase are increased on the first day of each fiscal year by 
an amount equal to the lesser of: 

  i.
  ii.
 iii.

600,000 shares; 
2.0% of the outstanding shares of common stock on such date; or 
an amount as determined by the Board of Directors. 

The Company’s Board of Directors did not increase the shares available for future grant on January 1, 2019, 2018 and 2017. 
The price of the common stock purchased is the lower of 85% of the fair market value of the common stock at the beginning 
or end of a six month offering period. In the years ended December 31, 2018,  2017and 2016, under the 2004 ESPP, the 
Company issued 64,511, 78,479 and 79,922 shares, respectively. At December 31, 2018, 627,073 shares remained available 
for future issuance.  

83 

Form 10-K  
   
  
  
  
  
  
  
Option Activity 

Activity under the 1998 Plan and 2004 Equity Incentive Plan is summarized as follows: 

Options Outstanding 
Weighted-
Average 
Remaining 
Contractual
Life 

Weighted- 
Average 
Exercise 
Price 

(in years)      

Shares 
Available 
For Grant     

Number of 
Shares 

Balances as of December 31, 2015 .....................      1,263,425        2,148,797     $ 
162,000     $ 
Options granted ....................................................     
—       (1,051,138 )   $ 
Options exercised .................................................     
(143,187 )   $ 
Options cancelled (expired or forfeited) ...............     
143,187       
—       
Stock awards granted............................................     (1,018,005 )     
—       
495,050       
Stock awards cancelled (expired or forfeited) ......     

(162,000 )     

9.31      
11.55      
8.89      
12.93      
—      
—      

Aggregate 
Intrinsic 
Value 
(in $ 
millions) (1)   
7.9  

3.4    $ 

Balances as of December 31, 2016 .....................     

721,657        1,116,472     $ 

9.56      

3.7    $ 

8.7  

(278,250 )     
Options granted ....................................................     
—       
Options exercised .................................................     
66,405       
Options cancelled (expired or forfeited) ...............     
(873,881 )     
Stock awards granted............................................     
Stock awards cancelled (expired or forfeited) ......     
258,935       
Additional shares reserved(2) ................................      1,600,000       
Balances as of December 31, 2017 .....................      1,494,866       
(21,010 )     
Options granted ....................................................     
Options exercised .................................................     
—       
81,322       
Options cancelled (expired or forfeited) ...............     
(562,070 )     
Stock awards granted............................................     
Stock awards cancelled (expired or forfeited) ......     
148,197       
Balances as of December 31, 2018 .....................      1,141,305       
Exercisable as of December 31, 2018 ................     
Vested and expected to vest, net of estimated 

278,250     $ 
(488,398 )   $ 
(66,405 )   $ 
—       
—       
—       
839,919     $ 
21,010     $ 
(271,902 )   $ 
(81,322 )   $ 

31.00      
8.96      
16.54      
—      
—      
—      
16.46      
50.65      
9.99      
21,55      

3.99    $ 

24.4  

507,705     $ 
335,348     $ 

20.52      
14.68      

3.52    $ 
2.73    $ 

2.00  
1.87  

forfeitures, as of December 31, 2018 .............     

485,469     $ 

19.88      

3.42    $ 

19.86  

(1)  Based on the closing stock price of $17.02 of the Company’s stock on December 31, 2018, $45.35 on December 30, 2017, 

$17.35 on December 31 2016 and $12.79 on December 31, 2015. 

(2)  Approved by the board of directors and stockholders in 2017.. 

84 

Form 10-K  
  
  
    
  
    
  
  
  
    
    
       
   
       
   
       
   
       
   
       
   
  
      
        
        
        
        
  
  
      
        
        
        
        
  
       
   
       
   
       
   
       
   
       
   
       
   
       
   
       
   
       
   
        
       
       
   
        
       
       
   
        
        
  
  
 
 
The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the aggregate difference between 
the Company’s closing stock price on the last trading day of the fiscal year and the exercise price, multiplied by the number 
of in-the-money options) that would have been received by the option holders had all option holders exercised their options 
on December 31, 2018. The aggregate intrinsic amount changes based on the fair market value of the Company’s common 
stock. Total intrinsic value of options exercised in 2018, 2017 and 2016 was $8.3 million, $8.0 million, and $3.6 million, 
respectively. The options outstanding and exercisable at December 31, 2018 were in the following exercise price ranges: 

 Exercise Prices 
$6.88 – $7.44 
$8.80 
$9.65 – $10.79 
$10.80 – $11.24 
$11.67 – $17.90 
$18.55 – $25.70 
$39.30 
$43.40 
$47.40 
$53.90 

    ..................................    
    ..................................    
    ..................................    
    ..................................    
    ..................................    
    ..................................    
    ..................................    
    ..................................    
    ..................................    
    ..................................    

Stock Awards (RSU and PSU) Activity Table 

Number  
Outstanding 

Contractual Life 
(in years) 

Number  
Outstanding 

28,832      
97,268      
54,564      
57,521      
72,583      
71,250      
72,000      
6,510      
38,927      
8,250      

0.58       
1.44       
3.01       
3.18       
2.44       
5.21       
5.83       
6.45       
5.86       
5.30       

28,832  
97,268  
49,544  
47,293  
48,855  
28,512  
23,230  
—  
10,564  
1,250  

Information with respect to RSUs and PSUs activity is as follows (in thousands): 

Weighted-
Average  
Grant- 
Date Fair 
Value 

Aggregate  
Fair Value(1)    
     (in thousands)   

   Number of 

Shares 

Outstanding at December 31, 2015 .................      
Granted ...............................................................      
Vested (3) .............................................................      
Forfeited .............................................................      
Outstanding at December 31, 2016 .................      
Granted ...............................................................      
Vested (3) .............................................................      
Forfeited .............................................................      
Outstanding at December 31, 2017 .................      
Granted ...............................................................      
Vested (3) .............................................................      
Forfeited .............................................................      
Outstanding at December 31, 2018 .................      

371,630    $ 
480,191    $ 
(172,990)   $ 
(233,514)   $ 
445,317    $ 
412,208    $ 
(224,799)   $ 
(122,139)   $ 
510,587    $ 
265,124    $ 
(231,515)   $ 
(69,905)   $ 
474,291    $ 

12.39        
10.80        
12.56    $ 
11.36        
11.15        
28.74        
10.91    $ 
13.56        
24.88        
44.57        
21.10    $ 
20.01        
38.44        

Aggregate 
Intrinsic  
Value(2) 
   (in thousands)   
4,753  
  $ 

1,906 (5)       

  $ 

7,726  

5,168 (6)       

  $ 

23,155  

9,483 (6)       

  $ 

8,072  

   (1) Represents the value of the Company’s stock on the date that the restricted stock units and performance stock units vest.
(2) Based on the closing stock price of the Company’s stock of $ 17.02 on December 31, 2018, $45.35 on December 31,

2017, $17.35 on December 31, 2016 and $12.79 on December 30, 2015. 

(3) The number of restricted stock units vested includes shares that the Company withheld on behalf of the employees to

satisfy the statutory tax withholding requirements. 

   (4) On the grant date, the fair value for these vested awards was $2.2 million. 
   (5) On the grant date, the fair value for these vested awards was $2.5 million. 
   (6) On the grant date, the fair value for these vested awards was $4.9 million. 

85 

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Stock-Based Compensation 

Stock-based compensation expense for the years ended December 31, 2018, 2017 and 2016 was as follows (in thousands): 

Year Ended December 31, 
2017 

2016 

2018 

Stock options ................................................................................   $ 
RSUs ............................................................................................     
PSUs .............................................................................................     
ESPP .............................................................................................     
Total stock-based compensation expense .....................................   $ 

838    $ 
4,648      
1,105      
566      
7,157    $ 

815    $ 
1,813      
2,093      
389      
5,110    $ 

989  
1,508  
967  
249  
3,713  

As  of  December  31,  2018,  the  unrecognized  compensation  cost,  net  of  expected  forfeitures,  was  $12.8  million  for  stock 
options and stock awards, which will be recognized over an estimated weighted-average remaining amortization period of 
2.63 years. For the ESPP, the unrecognized compensation cost, net of expected forfeitures, was $272,000, which will be 
recognized over an estimated weighted-average amortization period 0.33 years. 

The Company issues new shares of common stock upon the exercise of stock options, vesting of RSUs and PSUs, and the 
issuance of ESPP shares. The amount of cash received from these issuances (excluding PSUs), net of taxes withheld and paid, 
in 2018, 2017and 2016 was $1.3 million, $4.0 million and $9.5 million. 

Total stock-based compensation expense recognized during the year ended December 31, 2018, 2017 and 2016 was recorded 
in the Consolidated Statement of Operations as follows (in thousands): 

Cost of revenue .............................................................................   $ 
Sales and marketing .....................................................................     
Research and development ...........................................................     
General and administrative ...........................................................     
Total stock-based compensation expense ..............................   $ 

743    $ 
2,105      
824      
3,485      
7,157    $ 

660    $ 
1,642      
936      
1,872      
5,110    $ 

341  
1,179  
596  
1,597  
3,713  

Year Ended December 31, 
2017 

2016 

2018 

Valuation Assumptions and Fair Value of Stock Options and ESPP Grants 

The Company uses the Black-Scholes option pricing model to estimate  the fair value of options granted under its equity 
incentive plans and rights to acquire stock granted under its employee stock purchase plan. The Company based the weighted 
average estimated values of employee stock option grants and rights granted under the employee stock purchase plan, as well 
as the weighted average assumptions used in calculating these values, on estimates at the date of grant, as follows: 

2018 

Stock Options 
2017 

2016 

2018 

Stock Purchase Plan 
2017 

2016 

Expected term  

(in years) (1) ...................     
Risk-free interest rate (2) ....     
Volatility(3) .......................     
Dividend yield(4) ...............     

Weighted average 

estimated fair value at 
grant date ...................   $ 

3.7       
2.6%     
44%     
—%     

3.70       
1.73%     
40%     
—%     

3.83       
1.09%     
40%     
—%     

0.50       
2.34%     
61%     
—%     

0.50       
1.14%     
42%     
—%     

0.50  
0.46% 
39% 
—% 

18.0     $ 

9.98     $ 

3.72     $ 

9.6     $ 

8.21     $ 

3.22  

(1)  The  expected  term  represents  the  period  during  which  the  Company’s  stock-based  awards  are  expected  to  be
outstanding.  The  estimated  term  is  based  on  historical  experience  of  similar  awards,  giving  consideration  to  the
contractual terms of the awards, vesting requirements, and expectation of future employee behavior, including post-
vesting terminations. The expected term of groups of employees that have similar historical exercise patterns has been
considered separately for valuation purposes. 

86 

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(2)  The risk-free interest rate is based on U.S. Treasury debt securities with maturities close to the expected term of the

option as of the date of grant. 

(3)  Estimated  volatility  is  based  on  historical  volatility. The  Company  also  considers  implied  volatility  when  there  is

sufficient volume of freely traded options with comparable terms and exercise prices in the open market. 

The Company periodically estimates forfeiture rates based on its historical experience within separate groups of employees 
and adjusts the stock-based payment expense accordingly. The forfeiture rates used in 2018 ranged from 0% to 17%. 

Non-Employee Stock-Based Compensation 

Stock-based compensation expense related to stock options granted to non-employees is recognized based on the fair value 
of the stock options, determined using the Black-Scholes option pricing model, as they are earned. The awards generally vest 
over the time period the Company expects to receive services from the nonemployee. The Company revalues stock options 
granted to non-employees at each reporting date as the underlying equity instruments vest. 

The Company granted 3,384 RSUs to non-employees during the year ended December 31, 2018, 7,745 stock options and 
2,478 RSUs during the year ended 2017, and zero shares during the year ended 2016. The 7,745 stock options granted in 
2017 vests over 4 years at 25% on the first anniversary of the grant date and 1/48th each month thereafter. 

The 3,384 RSUs granted in 2018 vests over 4 years at 25% each anniversary of the grant date. These RSUs and stock options 
were granted in exchange for consulting services to be rendered and are measured and recognized as they are earned. 

Stock Awards Withholdings 

For Stock Awards granted to employees, the number of shares issued on the date the Stock Awards vest is net of the tax 
withholding requirements paid on behalf of the employees. In 2018, 2017 and 2016, the Company withheld 77,049, 64,490, 
and 56,157shares of common stock, respectively, to satisfy its employees’ tax obligations of $3,130,360, $1,469,000 and 
$619,000, respectively. The Company paid this amount in cash to the appropriate taxing authorities. Although shares withheld 
are not  issued,  they  are  treated  as  common  stock repurchases  for  accounting  and disclosure  purposes,  as  they reduce  the 
number of shares that would have been issued upon vesting. 

NOTE 7—INCOME TAXES 

The Company files income tax returns in the U.S. federal and various state and local jurisdictions and foreign jurisdictions. 
The Company’s income (loss) before provision for income taxes consisted of the following (in thousands): 

U.S. .....................................................................................................   $
Foreign ...............................................................................................     
Income (loss) before income taxes ..............................................   $

(14,177)   $ 
662      
(13,515)   $ 

11,203    $
757      
11,960    $

2,207   
513   
2,720   

The components of the provision (benefit) for income taxes are as follows (in thousands): 

Year Ended December 31, 
2017 

2018 

2016 

Current: 

Federal .....................................................................................   $
State .........................................................................................     
Foreign .....................................................................................     
Total Current ...................................................................................     

Deferred: 

Federal .....................................................................................     
State .........................................................................................     
Foreign .....................................................................................     
Total Deferred .................................................................................     
Tax provision ..............................................................................   $

Year Ended December 31, 
2017 

2018 

2016 

(15)    $ 
123      
303      
411      

15,674      
1,230      
(60)      
16,844      
17,255    $ 

148    $
71      
511      
730      

(17,393)      
(1,348)      
(22)      
(18,763)      
(18,033)    $

—   
16   
131   
147   

(24)   
(2)   
22   
(4)   
143   

87 

Form 10-K  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
    
    
  
  
  
  
  
  
  
  
    
    
  
      
        
        
  
      
        
        
  
  
The Company’s deferred tax asset consists of the following (in thousands): 

December 31, 

2018 

2017  

Net operating loss carryforwards.....................................................................................   $
Stock-based compensation ..............................................................................................     
Other accruals and reserves .............................................................................................     
Credits .............................................................................................................................     
Foreign ............................................................................................................................     
Accrued warranty ............................................................................................................     
Depreciation and amortization ........................................................................................     
Other ................................................................................................................................     
Deferred tax asset before valuation allowance .........................................................     
Valuation allowance ........................................................................................................     
Deferred tax asset after valuation allowance ............................................................     
Deferred tax liability .......................................................................................................     
Deferred tax liability on goodwill ...................................................................................     
Net deferred tax asset ...............................................................................................   $

11,227     $
1,040       
1,924       
10,857       
457       
1,863       
2,024       
282       
29,674       
(27,865)       
1,809       
(1,269)       
(83)       
457     $

8,604  
1,179  
1,663  
11,781  
399  
847  
1,592  
303  
26,368  
(7,242)  
19,126  
—  
(71)  
19,055  

The differences between the U.S. federal statutory income tax rates to the Company’s effective tax rate are as follows: 

Year Ended December 31, 
2017* 

2018 

2016* 

U.S. federal statutory income tax rate ...............................................     
State tax rate ......................................................................................     
Meals and entertainment ...................................................................     
Stock-based compensation ................................................................     
SAB 118 Change in Estimate ............................................................     
Foreign rate differential .....................................................................     
Other ..................................................................................................     
General business credit ......................................................................     
Change in Federal Tax Rate ..............................................................     
Valuation allowance ..........................................................................     
Effective tax rate ...............................................................................     

21.00%    
(4.95)       
(2.66)       
13.66       
(2.43)       
0.11       
(1.21)       
4.31       
—       
(155.49)       
(127.66)%    

34.00 %    
(5.59)        
2.15        
(21.55)        
—        
(0.50)        
0.65        
(2.72)        
60.98        
(218.17)        
(150.75) %    

34.00 %
(14.56)   
7.56   
14.36   

(0.16)   
(2.15)   
(9.25)   
—   
(24.57)   
5.23 %

* Other balance in 2017 and 2016 was reclassified for consistency with current year. 

The Company assesses the ability to realize its net deferred tax assets by evaluating all available evidence, both positive and 
negative, including (1) cumulative results of operations in recent years, (2) sources of recent income (loss), (3) estimates of 
future taxable income and (4) the length of net operating loss and tax credit carryforward periods. Such assessment is required 
on  a  jurisdiction-by-jurisdiction  basis.  In  making  such  assessment,  significant  weight  is  given  to  evidence  that  can  be 
objectively verified. 

The Company’s deferred tax assets are primarily comprised of U.S. Net Operating Loss (“NOL”), tax credit and other deferred 
tax  assets  relating  to  book-to-tax  temporary  differences.  The  Company  had  recorded  and  maintained  a  full  valuation 
allowance against those net deferred tax assets to reduce them to their estimated net realizable value through September 30, 
2017. As of December 31, 2017, the Company determined that it is more likely than not that a portion of the net deferred tax 
assets  would  be  realized  for  federal  and U.S.  states,  except  California,  and  therefore  recorded  a  net  valuation  allowance 
release of $26.3 million. 

As of each reporting date, the Company’s management considers new evidence, both positive and negative, that could impact 
management’s view with regard to future realization of deferred tax assets. As of December 31, 2018, in part because in the 
current year, the Company achieved three years of cumulative pre-tax losses in the U.S. federal tax jurisdiction, management 
determined that sufficient negative evidence exists as of December 31, 2018, to conclude that it is more likely than not that 
certain of its net deferred taxes would not be realizable, and therefore, recorded a valuation allowance in the amount of $16.9 
million accordingly. 

88 

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At December 31, 2018, the Company had approximately $45.7 million and $20.5 million of federal and state net operating 
loss  carryforwards,  respectively,  available  to  offset  future  taxable  income.  The  federal  and  state  net  operating  loss 
carryforwards, if not utilized will generally begin to expire in 2029 through 2038. $11.8 million of total federal net operating 
loss carryforwards were generated post December 31, 2017 and have no expiration. At December 31, 2018, the Company 
had research and development tax credits available to offset federal, California and Massachusetts tax liabilities in the amount 
of $6.7 million, $7.4 million and $0.3 million, respectively. Federal credits will begin to expire in 2024, California state tax 
credits have no expiration, and Massachusetts tax credits begin to expire in 2021. 

The utilization of NOL carryforwards and tax credits may be subject to a substantial annual limitation due to the ownership 
change limitations provided by Section 382 of the U.S. Internal Revenue Code (“IRC”), and similar state provisions. The 
annual  limitation  may  result  in  the  expiration  of  NOL  carryforwards  and  tax  credits  before  utilization.  The  Company 
completed an IRC Section 382 analysis through December 31, 2018 and determined that there were no significant limitations 
to  the  utilization  of  NOL  or  tax  credit  carryforwards.  As  such,  the  NOL  and  tax  credit  carryforwards  presented  are  not 
expected to expire unutilized, unless there is a future ownership change as determined by Section 382 of the IRC. 

Undistributed  earnings  of  the  Company’s  foreign  subsidiaries  at  December  31,  2018  are  considered  to  be  indefinitely 
reinvested and, accordingly, no provision for federal and state income taxes has been provided thereon. Due to the Transition 
Tax and GILTI regimes as enacted by the 2017 Tax Act, those foreign earnings will not be subject to federal income taxes 
when actually distributed in the form of a dividend or otherwise. The Company, however, could still be subject to state income 
taxes and withholding taxes payable to various foreign countries. The amounts of taxes which the Company could be subject 
to are not material to the accompanying financial statements. 

In December 2017, the SEC staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax 
Cuts and Jobs Act (“SAB 118”), which allows companies to record provisional amounts during a measurement period not to 
extend beyond one year of the enactment date. Since the 2017 Tax Act was passed late in the fourth quarter of 2017, and 
ongoing guidance and accounting interpretation was yet to be issued, the Company’s accounting of the transition tax and 
deferred  tax  re-measurements  was  incomplete  as  of  December 31,  2017.  The  Company  filed  its  2017  Federal  corporate 
income tax return in the fourth quarter of 2018. The Company’s final analysis and impact of the 2017 Tax Act is reflected in 
the tax provision and related tax disclosures for the year ended December 31, 2018. There was a net increase of approximately 
$0.3 million  to  the  originally  estimated  $7.3 million  remeasurement  of  deferred  tax  assets.  The  Company  considers  the 
$0.3 million  true-up  to  be  an  immaterial  change  in  estimate  which  has  been  reflected  within  the  measurement  period  in 
accordance with SAB 118.   

In January 2018, the FASB released guidance on the accounting for tax on the GILTI provisions of the 2017 Tax Act. The 
GILTI provisions impose a tax on foreign income in excess of a deemed return on tangible assets of foreign corporations. 
The guidance indicates that either accounting for deferred taxes related to GILTI inclusions or treating any taxes on GILTI 
inclusions as a period cost are both acceptable methods subject to an accounting policy election. The Company has elected 
to treat any taxes on GILTI inclusions as a period cost. 

Uncertain Tax Positions 

The Company establishes reserves for uncertain tax positions based on the largest amount that is more-likely-than-not to be 
sustained. An uncertain income tax position will not be recognized if it has less than a 50% likelihood of being sustained. 
The Company performs a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate 
the tax position for recognition by determining if the weight of available evidence indicates that it is more likely than not that 
the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The second step 
is to measure the tax benefit as the largest amount that is more than 50% likely of being realized upon settlement. 

Although the Company believes it has adequately reserved for its uncertain tax positions, no assurance can be given that the 
final tax outcome of these matters will not be different. The Company adjusts these reserves in light of changing facts and 
circumstances, such as the closing of a tax audit or the refinement of an estimate. To the extent that the final tax outcome of 
these matters is different than the amounts recorded, such differences will impact the provision for income taxes in the period 
in which such determination is made. The provision for income taxes includes the impact of reserve provisions and changes 
to reserves that are considered appropriate, as well as the related net interest and penalties. 

The Company files U.S., state, and foreign income tax returns in jurisdictions with varying statutes of limitations. The 2005 
through 2018 tax years generally remain subject to examination by U.S. federal and California state tax authorities due to the 
Company’s net operating loss and credit carryforwards. For significant foreign jurisdictions, the 2011 through 2017 tax years 
generally remain subject to examination by their respective tax authorities. 

89 

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The following table summarizes the activity related to the Company’s gross unrecognized tax benefits in December 31, 2016 
to December 31, 2018 (in thousands): 

Year Ended December 31, 
2017 

2018 

2016 

Balance at beginning of year ..............................................................   $
Decreases related to prior year tax positions ......................................     
Increases related to current year tax positions ....................................     
Balance at end of year ........................................................................   $

1,519    $ 
(70)      
114      
1,563    $ 

707    $
643      
169      
1,519    $

651   
—   
56   
707   

It is the Company’s policy to recognize interest and penalties related to income tax matters in income tax expense. As of 
December 31, 2018, the Company had accrued interest and penalties of $107,000 related to uncertain tax positions. 

NOTE 8—NET LOSS PER SHARE 

Basic net income (loss) per share is computed using the weighted-average number of shares outstanding during the period. 
In periods of net income, diluted shares outstanding include the dilutive effect of in-the-money equity awards (stock options, 
restricted stock units, performance stock units and employee stock purchase plan contributions), which is calculated based 
on the average share price for each fiscal period using the treasury stock method. In accordance with ASC 260, the assumed 
proceeds under the treasury stock method include the average unrecognized compensation expense of in-the money stock 
options and restricted stock units. This results in the assumed buyback of additional shares, thereby reducing the dilutive 
impact of equity awards. 

Diluted earnings per share is the same as basic earnings per share for the periods in which the Company had a net loss because 
the inclusion of outstanding common stock equivalents would be anti-dilutive. 

The following table sets forth the computation of basic and diluted net income (loss) and the weighted average number of 
shares used in computing basic and diluted net income (loss) per share (in thousands, except per share data): 

Numerator: 
Net Income(loss) ................................................................................   $
Denominator: 
Weighted average shares of common stock outstanding used in 

computing net income (loss) per share, basic .................................     
Dilutive effect of incremental shares and share equivalents ...............     

Weighted average shares of common stock outstanding used in 

Year Ended December 31, 
2017 

2018 

2016 

(30,770)    $ 

29,993    $

2,577   

13,771      
—      

13,873      
855      

13,225   
528   

computing net income (loss) per share, diluted ...........................     

13,771      

14,728      

13,753   

Net income(loss) per share: 

Net income (loss) per share, basic ...............................................   $
Net income (loss) per share, diluted ............................................   $

(2.23)    $ 
(2.23)    $ 

2.16    $
2.04    $

0.19   
0.19   

The following numbers of shares outstanding, prior to the application of the treasury stock method, were excluded from the 
computation of diluted net income (loss) per common share for the period presented because including them would have had 
an anti-dilutive effect (in thousands): 

Options to purchase common stock ....................................................     
Restricted stock units .........................................................................     
Employee stock purchase plan shares ................................................     
Performance stock units .....................................................................     
Total ................................................................................................     

664      
432      
133      
43      
1,272      

42       
9       
—       
—       
51       

220   
24   
—   
—   
244   

Year Ended December 31, 
2017 

2018 

2016 

90 

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NOTE 9—DEFINED CONTRIBUTION PLAN 

In the U.S., the Company has an employee savings plan (“401(k) Plan”) that qualifies as a deferred salary arrangement under 
Section 401(k) of the Internal Revenue Code. Eligible employees may make voluntary contributions to the 401(k) Plan up to 
100% of their annual compensation, subject to statutory annual limitations. In 2018, 2017 and 2016, the Company made 
discretionary contributions under the 401(k) Plan of $0.4 million, $0.3 million and $0.2 million, respectively. 

For the Company’s Japanese subsidiary, a discretionary employee retirement plan has been established. In addition, for some 
of the Company’s other foreign subsidiaries, the Company deposits funds with insurance companies, third-party trustees, or 
into government-managed accounts consistent with the requirements of local laws. The Company has fully funded or accrued 
for its obligations as of December 31, 2018, and the related expense for each of the three years then ended was not significant. 

NOTE 10—SEGMENT INFORMATION AND REVENUE BY GEOGRAPHY AND PRODUCTS 

Segment reporting is based on the “management approach,” following the method that management organizes the Company’s 
reportable  segments  for  which  separate  financial  information  is  made  available  to,  and  evaluated  regularly  by,  the  chief 
operating  decision  maker  in  allocating  resources  and  in  assessing  performance.  The  Company’s  chief  operating  decision 
maker is its Chief Executive Officer ("CEO"), who makes decision on allocating resources and in assessing performance. 
The CEO reviews the Company's consolidated results as one operating segment. In making operating decisions, the CEO 
primarily  considers  consolidated  financial  information,  accompanied  by  disaggregated  information  about  revenues  by 
geography and product. All of the Company’s principal operations and decision-making functions are located in the U.S. The 
Company’s CEO views its operations, manages its business, and uses one measurement of profitability for the one operating 
segment  -  which  sells  aesthetic  medical  equipment  and  services,  and  distributes  skincare  products,  to  qualified  medical 
practitioners. Substantially all of the Company’s long-lived assets are located in the U.S. 

The  following  table  presents  a  summary  of  revenue  by  geography  for  the  year  ended  December  31,  2018  and  2017  (in 
thousands): 

Revenue mix by geography: 

United States ............................................................................   $
Japan ........................................................................................     
Asia, excluding Japan ..............................................................     
Europe .....................................................................................     
Rest of the world .....................................................................     
Total Consolidated revenue ..............................................   $

Revenue mix by product category: 

Systems ....................................................................................   $
Consumables ............................................................................     
Skincare ...................................................................................     
Total product revenue .......................................................     
Service .....................................................................................     
Total Consolidated revenue ..............................................   $

Year Ended December 31, 
2017 

2018 

2016 

101,862    $ 
17,819      
15,467      
8,875      
18,696      
162,720    $ 

132,594    $ 
4,162      
5,778      
142,535      
20,185      
162,720    $ 

94,581    $
17,264      
13,719      
8,317      
17,612      
151,493    $

125,883    $
2,435      
4,342      
132,660      
18,833      
151,493    $

65,513   
14,727   
13,445   
7,539   
16,832   
118,056   

92,721   
2,498   
3,809   
99,028   
19,028   
118,056   

91 

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NOTE 11—COMMITMENTS AND CONTINGENCIES 

OPERATING LEASES 

Facility Leases 

As of December 31, 2018, the Company was committed to minimum lease payments for facilities and other leased assets 
under long-term non-cancelable operating leases as follows (in thousands): 

Year Ending December 31, 
2019 ..............................................................................................................................................................   $ 
2020 ..............................................................................................................................................................     
2021 ..............................................................................................................................................................     
2022 ..............................................................................................................................................................     
2023 and thereafter .......................................................................................................................................     
Future minimum rental payments .................................................................................................................   $ 

Amount 

3,011  
2,939  
2,564  
2,495  
214  
11,223  

Gross rent expense recognized in the years ended December 31, 2018, 2017 and 2016 was $2.9 million, $1.5 million and $1.6 
million, respectively. 

Vehicle Leases 

As of December 31, 2018, the Company was committed to minimum lease payments for vehicles leased under long-term 
non-cancelable capital leases as follows (in thousands): 

Year Ending December 31, 
2019 ..............................................................................................................................................................   $ 
2020 ..............................................................................................................................................................     
2021 ..............................................................................................................................................................     
Future minimum lease payments ..................................................................................................................   $ 

Amount 

576  
287  
152  
1,015  

Purchase Commitments 

The Company maintains certain open inventory purchase commitments with its suppliers to ensure a smooth and continuous 
supply for key components. The Company’s liability in these purchase commitments is generally restricted to a forecasted 
time-horizon as agreed between the parties. These forecasted time-horizons can vary among different suppliers. Although 
open purchase orders are considered enforceable and legally binding, the terms generally allow the Company the option to 
cancel, reschedule, and adjust their requirements based on the Company's business needs prior to the delivery of goods or 
performance of services The Company’s open inventory purchase commitments with its suppliers as of December 31, 2018 
were $1.7 million and $7.2 million respectively, for 2019 and 2020. 

Indemnifications 

In the normal course of business, the Company enters into agreements that contain a variety of representations, warranties, 
and indemnification obligations. For example, the Company has entered into indemnification agreements with each of its 
directors  and  executive  officers  and  certain  key  employees.  The  Company’s  exposure  under  its  various  indemnification 
obligations is unknown and not reasonably estimable as they involve future claims that may be made against the Company. 
As such, the Company has not accrued any amounts for such obligations. 

Contingencies 

The  Company  is  named  from  time  to  time  as  a  party  to  other  legal  proceedings,  product  liability,  commercial  disputes, 
employee  disputes,  and  contractual  lawsuits  in  the  ordinary  course  of  business.  These  matters  are  subject  to  many 
uncertainties and outcomes that are not predictable and that may not be known for extended periods of time. A liability and 
related charge are recorded to earnings in the Company’s consolidated financial statements for legal contingencies when the 
loss is considered probable and the amount can be reasonably estimated. The assessment is re-evaluated each accounting 
period and is based on all available information, including discussion with outside legal counsel. If a reasonable estimate of 
a known or probable loss cannot be made, but a range of probable losses can be estimated, the low-end of the range of losses 

92 

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is recognized if no amount within the range is a better estimate than any other. If a material loss is reasonably possible, but 
not probable and can be reasonably estimated, the estimated loss or range of loss is disclosed in the notes to the consolidated 
financial statements. The Company expenses legal fees as incurred. 

As of December 31, 2018 and December 31, 2017, the Company had accrued $171,000 and $91,000, respectively related to 
various pending commercial and product liability lawsuits. The Company does not believe that a material loss in excess of 
accrued amounts is reasonably possible. 

NOTE 12—DEBT 

Loan and Security Agreement 

On May 30, 2018, the Company and Wells Fargo Bank, N.A. (“Wells Fargo”) entered into a Loan and Security Agreement 
(the “Original Revolving Line of Credit”) in the original principal amount of $25 million. The Original Revolving Line of 
Credit terminates on May 30, 2021. As of December 31, 2018, there were no borrowings under the Original Revolving Line 
of Credit. 

Covenants 

The Original Revolving Line of Credit contained financial and other covenants as well as the maintenance of a leverage ratio 
not to exceed 2.5 to 1.0 and a Trailing Twelve Month ("TTM") adjusted EBITDA of not less than $10 million. A violation 
of any of the covenants could result in a default under the Original Revolving Line of Credit that would permit the lenders to 
restrict  the  Company’s  ability  to  further  access  the  revolving  line  of  credit  for  loans and  letters of credit  and  require  the 
immediate repayment of any outstanding loans under the Loan and Security Agreement. 

During  the  third  quarter  of  2018,  the  Company was  notified  that  it  was  in  violation  of  certain  financial  covenants  in  the 
Original Revolving Line of Credit. Upon receipt of this notice, the Company entered into discussions with Wells Fargo to 
amend and revise certain terms of the Original Revolving Line of Credit. Following the end of the Company's third quarter, 
on or about November 2, 2018, the Company entered into a First Amendment and Waiver to the Loan and Security Agreement 
with Wells Fargo (the “First Amended Revolving Line of Credit”). 

The First Amended Revolving Line of Credit provided for an original principal amount of $15 million, with the ability to 
request an additional $10 million and a waiver of any existing defaults under the Original Revolving Line of Credit as long 
as the Company is in compliance with the terms of the Revised Revolving Line of Credit. 

Similar to the Original Revolving Line of Credit, the First Amended Revolving Line of Credit contained revised financial 
and other covenants as well as the maintenance of a leverage ratio not to exceed 2.0 to 1.0 and a graduated scale of TTM 
adjusted EBITDA of not less than $1 million as of the last day of the 2018 third fiscal quarter; $2.5 million as of the last day 
of the 2018 fourth fiscal quarter; $4 million as of the last day of the 2019 first and second fiscal quarters; $6.5 million as of 
the last day of the 2019 third fiscal quarter; and $10 million as of the last day of each fiscal quarter. 

Subsequent to December 2018, the Company again determined that it was in violation of certain financial covenants in the 
First Amended Revolving Line of Credit. The Company again entered into discussions with Wells Fargo to amend and revise 
certain  terms  of  the  First  Amended  Revolving  Line  of  Credit.  On  or  about,  March  11,  2019 the  Company entered  into  a 
Second Amendment and Waiver to the Loan and Security Agreement with Wells Fargo (the “Second Amended Revolving 
Line of Credit”). The Second Amended Revolving Line of Credit requires the Company to maintain a minimum cash balance 
of  $15  million  at Wells Fargo, but  removes  all  other  covenants  so  long as  no  money  is  drawn  on  the  line of  credit.  The 
Company may draw down on the line of credit at the time it reaches and maintains TTM adjusted EBITDA of not less than 
$10 million, and a leverage ratio not to exceed 2.5 to 1.0. 

As of the date of this filing, there were no borrowings under either the Second Amended Revolving Line of Credit, First 
Amended Revolving Line of Credit, or the Original Revolving Line of Credit, and the Company is in compliance with all 
financial covenants of the Revised Revolving Line of Credit. 

93 

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NOTE 13—RELATED PARTIES 

In 2018 and 2017, the Company paid $63,000 and $196,000, respectively, to a former board member Mr. Dave Gollnick for 
product development,  clinical  sales  and marketing  support  services.  In  addition,  as of December 31, 2016,  the  Company 
granted Mr. Gollnick 6,500 RSUs with a grant-date fair value of $87,100, that vest over three years at the rate of 33.33% per 
year on each of the three anniversaries from the vesting commencement date of October 28, 2016, subject to him continuing 
to provide consulting and/ or board services to the Company. The Company’s Audit Committee approved the extension of 
Mr. Gollnick’s consulting agreement through December 31, 2018 at the rate of $200 per hour for a maximum of 40 hours per 
week. 

The Company signed an agreement with a real estate firm, T3 Advisors, effective September 2017, to assist the Company in 
real  estate  related  issues  (including  strategic  planning  and  search  for  new  facilities).  One  of  T3  Advisors’  Senior  Vice 
President "Mr. Austin Barrett" is related to Greg Barrett – a member of the Company’s board of directors. In 2018 and 2017, 
the Company incurred $192,000 and $38,000 respectively, related to T3 Advisors Real estate brokerage services. 

NOTE 14—CORRECTION OF PRIOR PERIOD IMMATERIAL ERROR 

During the three months ended June 30, 2018, management discovered that the Company had not recorded the tax effect of 
the adoption of ASC Topic 606 in the balance sheet of the unaudited condensed consolidated financial statements as of March 
31,  2018.  Upon  adoption  of  ASC  Topic  606,  the  Company  recorded  an  increase  to  retained  earnings  of  $5.0  million  for 
contracts still in force as of January 1, 2018. The tax effect of the ASC Topic 606 adoption was $1.2 million. 

The Company evaluated the impact of the error on prior periods and determined that the effect was not material to the financial 
statements as of and for the three months ended March 31, 2018 and six months ended June 30, 2018. The Company corrected 
the error in the unaudited condensed consolidated financial statements as of and for the six months ended June 30, 2018. The 
correction of the error increased the Company's deferred tax liability by $1.2 million and decreased retained earnings by $1.2 
million (Note 1) as of January 1, 2018. 

The Company’s condensed consolidated statements of operations, comprehensive income (loss) and cash flows for the three 
months ended March 31, 2018, the three, six and nine months ended September 30, 2018, and the consolidated statements 
for the year ended December 31, 2018 were not affected by this correction of the error. Accordingly, the Company's loss per 
share for the three months ended March 31, 2018, the three, six and nine months ended September 30, 2018, and the year 
ended December 31, 2018 remains unchanged. 

NOTE 15—SUBSEQUENT EVENTS 

The Company evaluates events or transactions that occur after the balance sheet date through to the date which the financial 
statements  are  issued,  for  potential  recognition  or  disclosure  in  its  consolidated  financial  statements  in  accordance  with 
Subsequent Events. 

Effective January 4, 2019, James A. Reinstein resigned from his position as Chief Executive Officer and as a member of the 
Company's board of directors. Effective as of that same date, the board of directors appointed the Company’s current Chief 
Operating Officer, R. Jason Richey to serve as Interim President and Chief Executive Officer of the Company while the board 
of directors conducts a search for the Company’s next Chief Executive Officer. 

In  connection with  Mr.  Reinstein's  resignation,  the  Company  entered  into  a  Separation Agreement  and release with him. 
Pursuant to the Separation Agreement, Mr. Reinstein will serve as a consultant to the Company for six months to assist with 
transition matters. In accordance with the Separation Agreement and General Release filed as Exhibit 10.2 to Form 8-K filed 
on January 9, 2019, Mr. Reinstein will receive a cash payment of approximately $0.6 million, equivalent to (i) twelve (12) 
months of his annual base salary as in effect on the Separation Date, and (ii) 100% of his actual bonus for the prior fiscal 
year,  consistent  with  the  2018  MBP  program  payout,  less  applicable  withholdings.  The  payment  was  made  to Mr. 
Reinstein within  thirty  (30)  days  after  the  effective  date.  He  will  also  vest  in  outstanding  equity  awards  of  4,667  shares 
through April 4, 2019. 

94 

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SUPPLEMENTARY FINANCIAL DATA (UNAUDITED) 
(In thousands, except per share amounts) 

Dec. 31, 
2018 

Sept. 30, 
2018 

June 30, 
2018 

March 31, 
2018 

Dec. 31, 
2017 

Sept. 30, 
2017 

June 30, 
2017 

March 31, 
2017 

Quarter ended: 
Net revenue .......................   $  45,469     $  40,573    $  42,553    $  34,125    $  47,632    $  38,173    $  36,389    $  29,299  
13,778  
Cost of revenue .................     
15,521  
Gross profit .......................     
Operating expenses: 
Sales and marketing ..........     
Research and  

26,683       
18,786       

15,343      
21,046      

15,963      
22,210      

20,299      
27,333      

16,791      
17,334      

20,176      
22,377      

18,688      
21,885      

15,318       

15,535      

14,479      

12,787      

13,088      

15,362      

13,148      

10,773  

development ..................     

3,464       

3,244      

4,095      

3,556      

3,481      

3,467      

2,981      

2,945  

General and  

administrative ................     
Lease termination income .     
Total operating expenses ...     
Income (loss) from 

5,494       
—       
24,276       

5,160      
—      
22,883      

4,902      
—      
24,532      

5,439      
—      
22,083      

3,947      
—      
22,790      

3,379      
(4,000)     
15,994      

3,548      
—      
19,316      

3,216  
—  
16,934  

operations ......................     

(5,490 )     

(998)     

(2,155)     

(4,749)     

4,543      

6,216      

1,730      

(1,413) 

Interest and other income, 

net .................................     

(44 )     

(49)     

(129)     

98      

138      

197      

276      

273  

Income (loss) before 

(5,534 )     
income taxes ..................     
Income tax provision .........     
20,760       
Net income (loss) ..............   $  (26,293 )   $ 
Net income (loss) per 

(1,047)     
(174)     
(873)   $ 

(2,284)     
(712)     
(1,572)   $ 

4,681      
(4,651)     
(2,619)     
(18,199)     
(2,032)   $  22,880    $ 

6,413      
225      
6,188    $ 

2,006      
59      
1,947    $ 

(1,140) 
(118) 
(1,022) 

share—basic ..................   $ 

(1.89 )   $ 

(0.06)   $ 

(0.11)   $ 

(0.15)   $ 

1.66    $ 

0.44    $ 

0.14    $ 

(0.07) 

Net income (loss) per 

share—diluted ...............   $ 

(1.89 )   $ 

(0.06)   $ 

(0.11)   $ 

(0.15)   $ 

1.57    $ 

0.42    $ 

0.13    $ 

(0.07) 

Weighted average number 
of shares used in per 
share calculations: 

Basic ..........................     
Diluted.......................     

13,932       
13,932       

13,851      
13,851      

13,709      
13,709      

13,587      
13,587      

13,744      
14,569      

13,973      
14,767      

13,935      
14,629      

13,840  
13,840  

95 

Form 10-K  
  
    
    
    
    
    
    
    
  
      
        
        
        
        
        
        
        
  
      
        
        
        
        
        
        
        
  
  
  
  
 
 
SCHEDULE II 

CUTERA, INC. 

VALUATION AND QUALIFYING ACCOUNTS 
(in thousands) 
For the Years Ended December 31, 2018, 2017 and 2016 

Deferred tax assets valuation allowance 

Year ended December 31, 2018 .........................................   $ 
Year ended December 31, 2017 .........................................   $ 
Year ended December 31, 2016 .........................................   $ 

7,242    $ 
31,751    $ 
27,616    $ 

22,770    $ 
617    $ 
6,755    $ 

2,147    $ 
25,126    $ 
2,620    $ 

27,865  
7,242  
31,751  

Balance at 
Beginning 
of Year 

     Additions      Deductions     

Balance 
at End of 
Year 

Allowance for doubtful accounts receivable 

Year ended December 31, 2018 .........................................   $ 
Year ended December 31, 2017 .........................................   $ 
Year ended December 31, 2016 .........................................   $ 

9    $ 
21    $ 
4    $ 

1,880    $ 
14    $ 
21    $ 

632    $ 
26    $ 
4    $ 

1,257  
9  
21  

Balance at 
Beginning 
of Year 

     Additions      Deductions     

Balance 
at End of 
Year 

96 

Form 10-K  
  
  
 
  
  
  
      
        
        
        
  
  
  
  
  
  
      
        
        
        
  
  
  
 
 
ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 

FINANCIAL DISCLOSURE  

None. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures 

The Company maintains disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities 
Exchange Act of 1934, as amended) that are designed to ensure that information required to be disclosed in our Exchange 
Act reports is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms 
and that such information is accumulated and communicated to our management, including our principal executive officer 
and principal financial officer, as appropriate, to allow for timely decisions regarding required disclosure. 

As required by SEC Rule 13a-15(b), the Company carried out an evaluation, under the supervision and with the participation 
of our management, including our principal executive officer and principal financial officer, of the effectiveness of the design 
and operation of our disclosure controls and procedures as of the end of the period covered by this Annual Report on Form 
10-K. Based on the foregoing, the Company’s Interim Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), 
concluded that the Company’s disclosure controls and procedures were effective at the reasonable assurance level. 

Attached  as  exhibits  to  this  Annual  Report  are  certifications  of  the  Company’s  CEO  and  CFO,  which  are  required  in 
accordance  with  Rule  13a-14  of  the  Securities  Exchange  Act  of  1934,  as  amended  (Exchange  Act).  This  Controls  and 
Procedures section includes the information concerning the controls evaluation referred to in the certifications, and it should 
be read in conjunction with the certifications for a more complete understanding of the topics presented. 

Inherent Limitations Over Internal Controls 

Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external purposes in accordance with GAAP. Our internal control 
over financial reporting includes those policies and procedures that: 

●  pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and

dispositions of our assets; 

●  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial 
statements in accordance with GAAP, and that our receipts and expenditures are being made only in accordance
with authorizations of our management and directors; and 

●  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or 

disposition of our assets that could have a material effect on the financial statements. 

Management, including the Company’s CEO and CFO, does not expect that our internal controls will prevent or detect all 
errors and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, 
assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that 
there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent 
limitations in all control systems, no evaluation of internal controls can provide absolute assurance that all control issues and 
instances  of  fraud,  if  any,  have  been  detected.  Also,  any  evaluation  of  the  effectiveness  of  controls  in  future  periods  are 
subject to the risk that those internal controls may become inadequate because of changes in business conditions, or that the 
degree of compliance with the policies or procedures may deteriorate. 

Management’s Report on Internal Control Over Financial Reporting 

The  Company’s  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial 
reporting, as such term is defined in the Exchange Act Rules 13a-15(f). Under the supervision and with the participation of 
our management, including Company’s CEO and CFO, the Company conducted an assessment of the effectiveness of our 
internal control over financial reporting based on the framework in Internal Control Integrated Framework (2013) issued by 
the Committee of Sponsoring Organizations of the Treadway Commission. Based on the results of our assessment under the 
framework in the Internal Control-Integrated Framework (2013), the Company’s management concluded that the Company’s 
internal control over financial reporting was effective as of December 31, 2018. 

97 

Form 10-K  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
The effectiveness of our internal control over financial reporting as of December 31, 2018, has been audited by an independent 
registered public accounting firm, as stated in their attestation report, which is included in their annual report under “Item 8. 
Financial Statements and Supplementary Data” of this Annual Report on Form 10-K. 

Changes in Internal Control over Financial Reporting 

There were no changes in the Company’s internal control over financial reporting that occurred during the quarter ended 
December 31, 2018, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control 
over financial reporting. 

ITEM 9B.  OTHER INFORMATION 

None 

PART III 

Certain information required by Part III is omitted from this report on Form 10-K and is incorporated herein by reference to 
our definitive Proxy Statement for our next Annual Meeting of Stockholders (the “Proxy Statement”), which we intend to 
file pursuant to Regulation 14A of the Securities Exchange Act of 1934, as amended, within 120 days after December 31, 
2018. 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The information required by this item concerning our directors and corporate governance is incorporated by reference to the 
information  set  forth  in  the  section  titled  “Directors  and  Corporate  Governance”  in  the  Company’s  Proxy  Statement. 
Information required by this item concerning the Company’s executive officers is incorporated by reference to the information 
set  forth  in  the  section  entitled  “Executive  Officers  of  the  Company”  in  the  Company’s  Proxy  Statement.  Information 
regarding our Section 16 reporting compliance and code of business conduct and ethics is incorporated by reference to the 
information set forth in the section entitled “Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters” in the Company’s Proxy Statement. 

ITEM 11.  EXECUTIVE COMPENSATION 

The information required by this item regarding executive compensation is incorporated by reference to the information set 
forth in the sections titled “Executive Compensation” and “Compensation for Directors” in the Company’s Proxy Statement. 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 

RELATED STOCKHOLDER MATTERS 

The  information  required  by  this  item  regarding  security  ownership  of  certain  beneficial  owners  and  management  is 
incorporated by reference to the information set forth in the section titled “Security Ownership of Certain Beneficial Owners 
and Management and Related Stockholder Matters” in the Company’s Proxy Statement. 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 

INDEPENDENCE 

The information required by this item regarding certain relationships and related transactions and director independence is 
incorporated by reference to the information set forth in the sections titled “Certain Relationships and Related Transactions” 
and “Directors and Corporate Governance” in the Company’s Proxy Statement. 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES 

The information required by this item regarding principal accountant fees and services is incorporated by reference to the 
information set forth in the section titled “Principal Accountant Fees and Services” in the Company’s Proxy Statement. 

98 

Form 10-K    
  
   
  
   
  
  
  
  
  
  
  
  
  
  
  
   
 
 
ITEM 15.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES 

The following documents are filed as part of this Annual Report on Form 10-K 

PART IV 

(1) 

(2) 

Financial  Statements-See  Index  to  Consolidated  Financial  Statements  at  Item  8  of  this Annual  Report on  Form 
10-K. 
The  following  financial  statement  schedule  of  the  Company  is  filed  as  part  of  this  report  and  should  be  read  in
conjunction with the financial statements of the Company: 

Schedule II: Valuation and Qualifying Accounts. 

(3) Exhibits. 

Exhibit No.    

    3.1

3.2

4.1

10.1*

10.2*

10.3*

10.4

10.5

10.6

10.7*

    10.8*

    10.9

    10.10*

    10.11*

10.12*

10.13*

10.14

Description 
Amended and Restated Certificate of Incorporation of the Registrant (filed as Exhibit 3.5 to our Quarterly 
Report on Form 10-Q filed on November 7, 2017 and incorporated herein by reference) 
Bylaws of the Registrant (filed as Exhibit 3.4 to our Current Report on Form 8-K filed on January 8, 2015 
and incorporated herein by reference)  
Specimen Common Stock certificate of the Registrant (filed as Exhibit 4.1 to our Annual Report on Form 
10-K filed on March 25, 2005 and incorporated herein by reference) 
Form  of  Indemnification  Agreement  for  directors  and  executive  officers  (filed  as  Exhibit  10.1  to 
our Current Report on Form 8-K filed on February 21, 2019 and incorporated herein by reference) 
1998 Stock Plan (filed as Exhibit 10.2 to our registration statement on Form S-1 filed on January 15, 
2004 and incorporated herein by reference) 
2004 Employee Stock Purchase Plan (filed as Exhibit 10.4 to our Annual Report on Form 10-K filed on 
March 16, 2007 and incorporated herein by reference) 
Brisbane Technology Park Lease dated August 5, 2003 by and between the Registrant and Gal-Brisbane, 
L.P. for office space located at 3240 Bayshore Boulevard, Brisbane, California (filed as Exhibit 10.6 to 
our registration statement on Form S-1 filed on January 15, 2004 and incorporated herein by reference) 
Settlement  Agreement  between  the  Registrant  and  Palomar  Medical  Technologies,  Inc.  dated  June  2, 
2006 (filed as Exhibit 99.1 to our Current Report on Form 8-K filed on June 6, 2006 and incorporated 
herein by reference) 
Non-Exclusive  Patent  License  between  the  Registrant  and  Palomar  Medical  Technologies,  Inc.  dated 
June  2,  2006  (filed  as  Exhibit  99.2  to  our  Current  Report  on  Form  8-K  filed  on  June  6,  2006  and 
incorporated herein by reference) 
Form of Performance Unit Award Agreement (filed as Exhibit 10.11 to our Quarterly Report on Form 
10-Q filed on November 14, 2005 and incorporated herein by reference) 
Amended and Restated 2004 Equity Incentive Plan (filed as Appendix B to our definitive proxy statement 
on Form 14A filed on May 1, 2017 and incorporated herein by reference) 
First  Amendment  to  Brisbane  Technology  Park  Lease  dated  August  11,  2010  by  and  between  the 
Company and BMR-Bayshore Boulevard LLC, as successor-in-interest to Gal-Brisbane, L.P., the original 
landlord, for office space located at 3240 Bayshore Boulevard (filed as Exhibit 10.19 to our Quarterly 
Report on Form 10-Q filed on November 1, 2010 and incorporated herein by reference) 
Change  of  Control  and  Severance  Agreement  between  Kevin  P.  Connors  and  the  Registrant  (filed  as 
Exhibit 10.20 to our Quarterly Report on Form 10-Q filed on August 1, 2016 and incorporated herein by 
reference) 
Change  of  Control  and  Severance  Agreement  between  Ronald  J.  Santilli  and  the  Registrant  (filed  as 
Exhibit 10.21 to our Quarterly Report on Form 10-Q filed on August 1, 2016 and incorporated herein by 
reference) 
Form of Performance Stock Unit Award Agreement (filed as Exhibit 10.22 to our Quarterly Report on 
Form 10-Q filed on August 1, 2016 and incorporated herein by reference) 
Change  of  Control  and  Severance  Agreement  between  James  Reinstein  and  the  Registrant  (filed  as 
Exhibit 10.23 to our Current Report on Form 8-K filed on January 11, 2017 and incorporated herein by 
reference) 
Lease Termination Agreement dated July 6, 2017 by and between the Registrant and SI 28, LLC (filed 
as Exhibit 10.26 to our Quarterly Report on Form 10-Q filed on August 7, 2017 and incorporated herein 
by reference) 

99 

Form 10-K  
  
  
  
  
  
  
  
  
  
   
   
   
   
   
   
   
   
  
   
   
  
  
  
  
  
  
10.17*

10.18

10.19

10.15

10.16

Second  Amendment  to  Lease  dated  July  6,  2017  by  and  between  the  Company  and  BMR-Bayshore 
Boulevard LP (filed as Exhibit 10.27 to our Quarterly Report on Form 10-Q filed on August 7, 2017 and 
incorporated herein by reference) 
Transition Agreement dated July 12, 2017 by and between the Company and Ronald J. Santilli (filed as 
Exhibit 10.28 to our Quarterly Report on Form 10-Q filed on November 7, 2017 and incorporated herein 
by reference) 
Chief Financial Officer Consulting Agreement dated July 12, 2017 by and between the Company and 
Sandra A. Gardiner (filed as Exhibit 10.29 to our Quarterly Report on Form 10-Q filed on November 7, 
2017 and incorporated herein by reference) 
Loan and Security Agreement dated May 30, 2018 by and between the Company and Wells Fargo Bank, 
N.A. (filed as Exhibit 10.1 to our Current Report on Form 8-K filed on June 5, 2018 and incorporated 
herein by reference). 
Separation Agreement dated January 4, 2019 by and between the Company and James Reinstein (filed as 
Exhibit 10.2 to our Current Report on Form 8-K on January 9, 2019 and incorporated herein by reference). 
Consent of Independent Registered Public Accounting Firm 
23.1  
Power of Attorney 
24.1   
31.1  
Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
31.2    Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
32.1

Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, 
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
XBRL Instance Document 
XBRL Taxonomy Extension Schema Document 
XBRL Taxonomy Extension Calculation Linkbase Document 
XBRL Taxonomy Extension Definition Document 
XBRL Taxonomy Extension Label Linkbase Document 
XBRL Taxonomy Extension Presentation Linkbase Document 

101.INS  
101.SCH  
101.CAL  
101.DEF  
101.LAB  
101.PRE  

*   Management contract or compensatory plan 

ITEM 16.  SUMMARY OF 10K 

None 

100 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused 
this report to be signed on its behalf by the undersigned thereunto duly authorized, in the city of Brisbane, State of California, 
on the18th day of March, 2019. 

SIGNATURES 

CUTERA, INC. 

By: 

/s/ JASON R. RICHEY 
Jason R. Richey 
Chief Operating Officer and Interim  
Chief Executive Officer 

Power of Attorney 

KNOW ALL MEN AND WOMEN BY THESE PRESENTS, that each person whose signature appears below constitutes 
and appoints Jason R. Richey, and Sandra A. Gardiner, and each of them, as his or her true and lawful attorneys-in-fact and 
agents, with full power of substitution and resubstitution for him or her and in his or her name, place, and stead, in any and 
all capacities to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with exhibits thereto 
and  other  documents  in  connection  therewith,  with  the  U.S.  Securities  and  Exchange  Commission,  granting  unto  said 
attorneys-in-fact and agents, and each of them, full power and authority  to do and perform each and every act and thing 
requisite and necessary to be done therewith, as fully to all intents and purposes as they might or could do in person, hereby 
ratifying and confirming all that said attorneys-in-fact and agents, and any of them or their substitute or substitutes, may 
lawfully do or cause to be done by virtue hereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following 
persons on behalf of the registrant and in the capacities and on the dates indicated. 

Signature 
/s/ JASON R. RICHEY 
Jason R. Richey 

Chief Operating Officer and Interim Chief Executive Officer  
(Principal Executive Officer) 

Title 

/s/ SANDRA A.GARDINER 
Sandra A. Gardiner 

Executive Vice President and Chief Financial Officer  
(Principal Financial and Accounting Officer ) 

Date 
March 18, 2019 

March 18, 2019 

/s/ J. DANIEL PLANTS 
J. Daniel Plants 

Chairman of the Board of Directors 

March 18, 2019 

/s/ DAVID B. APFELBERG 
David B. Apfelberg 

Director 

/s/ GREGORY A. BARRETT 
Gregory A. Barrett 

Director 

/s/ELISHA W. FINNEY 
Elisha W. Finney 

Director 

/s/ TIM O’SHEA 
Tim O’Shea 

Director 

/s/CLINT H. SEVERSON 
Clint H. Severson 

 Director 

101 

March 18, 2019 

March 18, 2019 

March 18, 2019 

March 18, 2019 

March 18, 2019 

Form 10-K  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
 
  
 
 
  
 
  
 
  
 
  
 
  
 
   
 
  
 
   
 
  
 
  
  
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

EXHIBIT 23.1  

Cutera, Inc. 
Brisbane, California 

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-114149, 333-
123495, 333-132583, 333-141376, 333-149703, 333-158160, 333-187502, 333-206864, and 333-221542) of Cutera, Inc. of 
our reports dated March 18, 2019, relating to the consolidated financial statements and financial statement schedule, and the 
effectiveness of Cutera, Inc.’s internal control over financial reporting, which appear in this Form 10-K. 

/s/ BDO USA, LLP 
San Jose, California 
March 18, 2019 

Form 10-K 
  
  
  
  
  
  
 
 
 
 
CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
PURSUANT TO 15 U.S.C. SECTION 7241, AS 
ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 31.1 

I, Jason R. Richey, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Cutera, Inc.: 

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made,
not misleading with respect to the period covered by this report; 

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly
present in all material respects the financial condition, results of operations and cash flows of the registrant as of,
and for, the periods presented in this report; 

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls
and  procedures  (as  defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  and  internal  control  over  financial
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be 
designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which 
this annual report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting 
to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles; 

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by 
this report based on such evaluation; and 

(d) Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred 
during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) 
that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial 
reporting; and 

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or
persons performing the equivalent functions): 

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and 
report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in 
the registrant’s internal control over financial reporting. 

Date: March 18, 2019 

/s/ JASON R. RICHEY 
Jason R. Richey 
Chief Operating Office and Interim Chief Executive Officer 
(Principal Executive Officer) 

Form 10-K 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
CERTIFICATION OF CHIEF FINANCIAL OFFICER 
PURSUANT TO 15 U.S.C. SECTION 7241, AS 
ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 31.2 

I, Sandra A. Gardiner, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Cutera, Inc.: 

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made,
not misleading with respect to the period covered by this report; 

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly
present in all material respects the financial condition, results of operations and cash flows of the registrant as of,
and for, the periods presented in this report; 

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls 
and  procedures  (as  defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  and  internal  control  over  financial
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be 
designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which 
this annual report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting 
to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles; 

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by 
this report based on such evaluation; and 

(d) Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred 
during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) 
that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial 
reporting; and 

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or
persons performing the equivalent functions): 

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and 
report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in 
the registrant’s internal control over financial reporting. 

Date: March 18, 2019 

/s/   SANDRA A.GARDINER 
Sandra A. Gardiner 
Executive Vice President and Chief Financial Officer 
(Principal Financial and Accounting Officer) 

Form 10-K 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
EXHIBIT 32.1 

CERTIFICATION OF  
CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER 
PURSUANT TO 18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

In  connection  with  the  annual  report  on  Form  10-K  of  Cutera,  Inc.  a  Delaware  corporation,  for  the  period  ended 
December 31, 2018, as filed with the Securities and Exchange Commission, each of the undersigned officers of Cutera, Inc. 
certifies pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to 
his respective knowledge: 

(1) 

(2) 

the annual report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange
Act of 1934, as amended; and 
the information contained in the annual report fairly presents, in all material respects, the financial condition
and results of operations of Cutera, Inc. for the periods presented therein. 

Date: March 18, 2019 

Date: March 18, 2019 

/s/ JASON R. RICHEY 
Jason R. Richey 
Chief Operating Office and Interim Chief Executive Officer 
(Principal Executive Officer) 

/s/ SANDRA A. GARDINER 
Sandra A. Gardiner 
Executive Vice President and Chief Financial Officer 
(Principal Financial and Accounting Officer) 

Form 10-K 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
 
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Form 10-KCorporate Information (as of April 23, 2019) 

ABOUT US 
Brisbane, California-based Cutera is a 
leading provider of laser, light and other 
energy-based aesthetic systems for 
practitioners worldwide. Since 1998, we 
have been developing innovative, easy-to-
use products that enable physicians and 
other qualified practitioners to offer safe 
and effective aesthetic treatments to their 
patients. For more information, call 1-888-
4CUTERA or visit www.cutera.com. 

BOARD OF DIRECTORS 
J. Daniel Plants3, Chairman of the Board, 
Cutera, Inc.; Managing Partner, Voce 
Capital Management LLC 

David B. Apfelberg, MD3, Retired Adjunct 
Clinical Professor of Plastic Surgery, 
Stanford University Medical Center 

Gregory A. Barrett3,5,8, Retired  President 
and Chief Executive Officer, DFINE, Inc. 

Elisha W. Finney2,7, Retired Executive 
Vice President and Chief Financial 
Officer, Varian Medical Systems 

Timothy J. O'Shea1,6, Retired Managing 

Director, Oxo Capital 

Clint H. Severson1,5,8, Retired President 

and Chief Executive Officer, Abaxis, Inc. 

Joseph E. Whitters9, Retired Executive 
Vice President and Chief Financial 
Officer, First Health Group Corp. 

Katherine S. Zanotti9, Retired President 

and Chief Executive Officer, Abaxis, Inc. 

1- Audit Committee member 
2- Chairman of Audit Committee  
3- Compensation Committee member 
4- Chairman of Compensation Committee 
5- Nominating and Corporate Governance 

Committee member 

6- Chairman of Nominating and Corporate 

Governance Committee 

7- Enterprise Risk Committee member 
8- Chairman of Enterprise Risk Committee 
9- Appointed to the Board on February 19, 2019.  
Will assume committee roles effective with the 
annual meeting of stockholders on June 14, 
2019. 

MANAGEMENT TEAM 
R. Jason Richey, Chief Operating Officer 
& Interim President and Chief Executive 
Officer 

Sandra A. Gardiner, Executive Vice 
President & Chief Financial Officer 

Larry E. Laber, Executive Vice President, 

Sales, North America 

Darren W. Alch, VP, General Counsel 

and Corporate Secretary 

Marina Kamenakis, Vice President, 

Global Marketing 

Michael Karavitis, Executive Vice 

President, Chief Technology Officer 
Michael Palumbo, VP, Global Service 
Ray Lee, Vice President, Regulatory 

Affairs and Quality Assurance 

Cindee Van Vleck, Vice President, Global 

Human Resources  

ANNUAL MEETING 
Annual meeting of stockholders will be 
held on June 14, 2018, 9:00 a.m. (PDT) at: 
3240 Bayshore Blvd., Brisbane, California 
94005. 

CORPORATE/STOCKHOLDER 
INFORMATION 
Our Form 10-K was filed with the 
Securities and Exchange Commission on 
March 26, 2018. For additional copies of 
this report, Form 10-K, or other financial 
information, without charge, please visit 
the Investor Relations page on our website 
at: www.cutera.com or write to 
ir@cutera.com. 

STOCK LISTING 
AND MARKET DATA 
Our common stock is traded on The 
NASDAQ Global market under the symbol 
"CUTR." We have not declared or paid any 
cash dividends on our capital stock since 
our inception. We currently expect to retain 
future earnings, if any, for use in the 
operation and expansion of our business 
and do not anticipate paying any cash 
dividends in the foreseeable future. As of 
April 23, 2019, we had approximately 
4,700 holders of record of our common 
stock. 

TRANSFER AGENT 
Computershare Trust Company, Inc.  
350 Indiana St., Suite 800 
Golden, Colorado 80401 
303-262-0600 

The following table sets forth quarterly 
high and low closing sales prices per 
share of our common stock as reported on 
The NASDAQ Global Market for the 
periods indicated. 

INDEPENDENT REGISTERED PUBLIC 
ACCOUNTING FIRM 
BDO USA, LLP,  
San Jose, California 

CORPORATE LEGAL COUNSEL 
Thompson & Knight LLP, Dallas, Texas  

Common Stock 

2018 

2017 

   High 
4th Qtr.    $  30.70 
3rd Qtr.      44.15 
2nd Qtr.      55.85 
1st Qtr.      54.60 

   Low     High     Low 
 $  14.36   $  48.50     $  37.35 
    29.50      41.35       25.55 
    35.45      26.55       19.20 
    44.25      21.90       17.45 

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Cutera, Inc., the NASDAQ Composite Index 
and the NASDAQ Medical Equipment Index

$500

$400

$300

$200

$100

$0

12/13

12/14

12/15

12/16

12/17

12/18

Cutera, Inc.

NASDAQ Composite

NASDAQ Medical Equipment

*$100 invested on 12/31/13 in stock or index, including reinvestment of dividends.
Fiscal year ending December 31.