Quarterlytics / Technology / Hardware, Equipment & Parts / Daktronics, Inc.

Daktronics, Inc.

dakt · NASDAQ Technology
Claim this profile
Ticker dakt
Exchange NASDAQ
Sector Technology
Industry Hardware, Equipment & Parts
Employees 2520
← All annual reports
FY2012 Annual Report · Daktronics, Inc.
Sign in to download
Loading PDF…
2012 Annual Report 

 
 
 
 
 
2012 LETTER TO SHAREHOLDERS 

We  entered  fiscal  2012  anticipating  continuation  of  the  improving  trends  of  fiscal  2011  recovering  from  the  downturn  in  both  our 
commercial and our international businesses.  We anticipated that net sales in Live Events and Schools and Theatres were going to be 
relatively flat.  Transportation continued strong through the downturn and was positioned to continue strong going into fiscal 2012. 

We saw our commercial business improve on a year over year basis in fiscal 2012 led by increases in billboard and large contracts, 
with a top line increase of 32%.  We were able to improve our gross profit margins despite the price pressure in the marketplace and 
we also reduced selling expense as a percent of sales resulting in improved profitability. 

Our Live Events business ended the year with sales very similar to fiscal 2011, consistent with our expectations. We lost a few points 
of gross profit margin.  To counteract that going forward we will continue to hone our execution to drive costs out of our processes 
and out of our products.  We differentiate ourselves in the market by offering our integrated solution which provides a single point of 
accountability for system integrity.  

In  our  International  business  unit,  sales  were  up  but  orders  were  down  and  gross  profit  margin  was  down.    Gross  profit  margin 
declined from unusually strong levels in fiscal 2011.  We established sales offices in Brazil, Singapore, and Spain during the fiscal 
year to take advantage of opportunities that we see developing in those areas.  Our focus in 2013 will be to leverage our investments 
that we have made in international development to increase our market penetration and drive improved profitability.  

Our Schools and Theatres business was down as a result of spending constraints at the high school level.  Reduction in the top line 
created  pressure  on  gross  profit  due  to  lower  utilization  and  resulting  higher  selling  expense  as  a  percent  of  sales.    We  do  see 
continued interest in larger, more capable display systems from high schools as a key market driver. 

Our Transportation business had another growth year.  Our top line was up buoyed by the 3-year, $25 million contract for New Jersey 
Turnpike Authority.  The gross profit, like international, was unusually high in fiscal 2011 and declined to more normal levels in fiscal 
2012.    We  are  anticipating  another  strong  year  in  transportation,  buoyed  by  a  $21  million  order  for  video  displays  at  Los  Angeles 
International Airport which booked in first quarter of fiscal 2013 and will ship in second and third quarters of fiscal 2013.   

Throughout  fiscal  2012  we  continued  our  investment  in  key  initiatives  which  are  vital  to  our  future  including  product  and  market 
development.   Our  investment  in  product  development  was  slightly  ahead  of our historical  norm  of  4%,  with  the ongoing focus of 
developing new products and improving existing products to offer improved performance at a reduced price point.  A big part of the 
increase  is  due  to  a  greater  focus  on  prototyping  and  design  verification  to  ensure  smoother  product  launches  and  reduce  future 
warranty costs.   

We advanced our ongoing effort to improve after-sales service delivery as our customer base expands.  Our focus is on improving the 
processes and systems that support timely delivery of after sales service while reducing the costs to deliver that service.  

Our strategic focus is to be the industry leader in providing value to our customers through understanding their needs and expectations 
and leveraging our industry experience and technical knowledge through product innovation to create robust and configurable product 
platforms.  We strive to excel in customer satisfaction by being easy to do business with and by delivering systems that meet or exceed 
customer  expectations  in  performance,  ease  of  use,  quality  and  reliability.    We  will  continue  to  drive  continuous  improvement  in 
productivity company-wide by embracing and implementing lean principles to be the industry leader in operational excellence, with 
the overriding goal of continuously improving our operating margin.   

We issued a special dividend in December, and converted our regular dividend from an annual to a semiannual dividend, issuing a 
total of $26 million in dividends in fiscal 2012.  We ended the year with approximately $56 million in cash and marketable securities 
and minimal debt.   

In closing, we want to thank all of our employees for their efforts over this past year. We also want to thank our shareholders for their 
loyal support in these challenging times. We look forward to a successful  fiscal 2013.   

Aelred J. Kurtenbach 
Chairman of the Board 

James B. Morgan 
Chief Executive Officer 

Page | 1 

 
 
   
 
 
 
 
 
 
 
 
 
 
             
 
               
 
 
 
 
 
 
 
 
 
FINANCIAL HIGHLIGHTS 

Daktronics is the world’s largest supplier of large screen video displays, electronic scoreboards, LED text and graphics displays, and 
related control systems, services and products. We excel in the control of display systems, including those that require integration of 
multiple complex displays showing real-time information, graphics, animation and video. We design, manufacture, sell and service 
display systems for customers around the world in four domestic business units: Live Events, Commercial, Schools and Theatres and 
Transportation and one International business unit.  Our customers value our products for their customer and fan experience, and the 
ability  to  generate  revenues  and  inform  their  audiences.   Our  products  have  been  installed  in  venues  from  grade  school  gyms  to 
premier sports facilities, destination sites and in over 100 countries throughout the world.  We serve our customers through a network 
of  offices  in  the  United  States,  Canada,  United  Kingdom,  Germany,  France,  United  Arab  Emirates,  Australia,  China,  Hong  Kong, 
Japan, Spain, Singapore, Brazil, Australia and Macau.   

We employ approximately 2,800 full-time and part-time employees. As a manufacturer and technical contractor, Daktronics markets 
standard display products and customized display and sound systems. We believe our engineering capabilities are second to none in 
the industry. We are committed to on-going product development to find new applications for our products and expand the markets we 
serve. During the past five years, we have achieved compound annual sales growth in excess of 7 percent. Daktronics stock is traded 
on The NASDAQ Global Select Market under the symbol DAKT. 

(Dollars in thousands, except per share and share price data.) 

Net sales
Gross profit
Operating expenses 
Operating income (loss) 
Net income (loss) 
Earnings per share (diluted)
Cash dividends per share 

Working capital 
Total assets
Shareholders' equity 
Weighted average shares outstanding 

Capital expenditures 
Product design and development 
Backlog
Cash flow from operations

Gross profit percentage 
Operating margin percentage 
Return on beginning shareholder's equity
Return on average assets 
Employees as of year-end: 

Full-time
Part-time and students
Stock price during fiscal year: 

High 
Low

Stock price at fiscal year end 

 FY2008

 FY2009

$499,677
147,590
109,347
38,243
26,213
0.63
0.07

$62,545
294,479
183,253
41,337

$33,916
20,828
173,000
59,833

29.5%
7.7%
17.1%
9.4%

2,566
755

$32.37
13.88
14.79

$580,681
155,358
112,741
42,617
26,428
0.64
0.09

$104,543
324,876
211,911
41,152

$22,888
21,619
131,000
48,731

26.7%
7.3%
14.4%
8.5%

2,527
856

$21.32
5.69
8.96

 FY2010 
$393,185
94,556
101,286
(6,730)
(6,989)
(0.17)
0.095

$118,625
305,851
207,053
40,908

$16,121
21,920
127,000
43,784

 FY2011

$441,676
111,484
91,957
19,527
14,244
0.34
0.60

$128,160
327,847
203,102
42,277

$9,386
18,949
131,000
41,346

 FY2012
$489,526 
113,437 
103,162 
10,275 
8,489 
0.20 
0.62 

$119,833 
315,967 
190,805 
42,304 

$16,524 
23,507 
123,000 
20,088 

24.0%
(1.7%)
(3.3%)
(2.2%)

2,093
404

$9.88
7.00
8.37

25.2%
4.4%
6.9%
4.5%

2,141
481

$ 

$17.30
7.30
10.72

23.2% 
2.1%
4.2%
2.6%

2,300 
519 

11.61 
7.99 
8.46 

FIVE YEAR 
COMPOUND 
ANNUAL 
GROWTH 
RATES
2.5%
(2.2)%
2.8%
(22.6)%
(19.1)%
(19.4)%
59.5%

21.6%
3.5%
4.4%
0.5%

(22.4)%
8.1%
(0.6)%

Page | 2 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
SPECIAL NOTE REGARDING FORWARD–LOOKING STATEMENTS

This Annual Report on Form 10-K (including exhibits and any information incorporated by reference herein) contains both historical 
and forward-looking statements that involve risks, uncertainties and assumptions.  The statements contained in this report that are not 
purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 
21B of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions and strategies 
for the future.  These statements appear in a number of places in this Report and include all statements that are not historical statements 
of fact regarding the intent, belief or current expectations with respect to, among other things: our financing plans; trends affecting our 
financial condition or results of operations; our growth strategy and operating strategy; our competition; our business outside of the 
United States; our large contracts with significant customers; our ability to protect our intellectual property rights; excess production 
capacity or capacity needs; our involvement in  litigation; difficult conditions in the economy; and the declaration and payment of 
dividends.  The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar 
expressions and variations thereof are intended to identify forward-looking statements.  Investors are cautioned that any such forward-
looking statements are not guarantees of future performance and involve risk and uncertainties, many of which are beyond our ability 
to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various 
factors discussed herein, including those discussed in the section of this Annual Report on Form 10-K entitled “Item 1A.  Risk Factors” 
and “Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and those factors discussed 
in detail in our other filings with the Securities and Exchange Commission.

PART I.

Item 1.  BUSINESS

General Development of Business

Company Background and Overview.  Daktronics, Inc. was founded by Dr. Aelred Kurtenbach and Dr. Duane Sander in 1968 while they 
were professors of electrical engineering at South Dakota State University (“SDSU”) in Brookings, South Dakota.  Our relationship with 
SDSU and other colleges and universities is a key factor contributing to our leadership in the industry.  We have been able to experience 
sustained long-term growth due in part to the capability of the local universities and colleges to provide an important source of highly 
educated full-time and student employees.

Over  the  years,  our  products  have  evolved  significantly,  from  scoreboards  and  matrix  displays  and  related  software  applications  to 
complex, integrated visual display systems that include full color video, text and graphics displays located on a local or remote network 
and tied together through sophisticated control systems.  In the mid-nineties, as light emitting diodes (“LEDs”) became available in red, 
blue and green colors with outdoor brightness, we pioneered the development of full color LED video displays capable of replicating 
trillions of colors, thereby producing large format video systems with excellent color, brightness, energy efficiency and lifetime.  Due to 
our  foundation  of  developing  scoring  and  graphics  display  systems,  in  which  we  were  already  a  leader,  we  were  able  to  add  video 
capabilities so all of a customer’s large format display needs could be met in a complete, integrated system.  This has proven to be a key 
factor in Daktronics becoming a leader in large electronic displays.  Over the years, we have invested in product development to add 
complementary  products  and  services,  such  as  production  services,  liquid  crystal  display  (“LCD”)  networks,  architectural  lighting 
solutions, sound systems, marketing services, maintenance and support and other products and services for our customers.

Business Developments. As a result of our line of LED display systems and software applications, we gained significant market share 
through designing and manufacturing quality products and providing technical expertise and services.  Our products are in use throughout 
the world, as we are the world’s leader in all LED display product categories, according to independent research.

In the sports market, our integrated video and scoring systems have been installed at many professional, collegiate and high school 
facilities, particularly in North America, and at international sporting events such as the Olympic Games.

With commercial applications, our video, digital billboard and graphics displays can be seen in major destination sites, such as Las Vegas 
and Times Square, along roadsides at retail establishments and at many other locations.

In the transportation market, our Vanguard® displays are in use in numerous jurisdictions across North America, and our customers include 
many state departments of transportation.

One of our core growth strategies on a historical basis has been to enter geographic markets by developing a small sales and service 
presence that provides after-sale support to our entire product line and sales of our products.  This network of offices, including home 
offices, had been an important part of our growth strategy.  Although we expect to continue to open offices where it is important to have 
such a presence, beginning in fiscal 2009 and through fiscal 2011, we closed a number of offices that we believed were not critical to 

Page | 3

 
our  business.  In  connection  with  these  closings,  most  of  our  employees  have  transitioned  to  home  offices.  We  currently  have 
approximately 28 corporate offices throughout the world.

We occasionally acquire businesses that provide access to new markets or complement our existing products.  Although these acquisitions 
have increased the scope of services and technology that we are able to provide, our primary growth objective is to increase sales and 
profitability through organic growth.

We manufacture most of our products in South Dakota and Minnesota.  Prior to fiscal 2006, almost all manufacturing was centralized in 
Brookings, South Dakota.  As a result of the rapid growth during fiscal years 2006 through 2008, we experienced limitations in our ability 
to effectively hire sufficient numbers of employees in manufacturing.  This caused us to expand operations in 2006 into Sioux Falls, 
South Dakota and Redwood Falls, Minnesota.  We also invested in facilities in Shanghai, China, where we manufacture our architectural 
lighting products and perform final assembly for video displays for the Chinese market.  We also have a plant in Victor, New York that 
produces our rigging products.

Description of Business

We are the world’s leading supplier of electronic scoreboards, large electronic display systems and related marketing services, digital 
messaging  solutions,  software  and  services  for  sporting,  commercial  and  transportation  applications.  Our  continuing  focus  is  on 
supporting customers with superior products, integration and services that provide dynamic, reliable and unique visual communication 
solutions.  We offer a complete line of products, from small indoor and outdoor scoreboards and electronic displays to large multi-million 
dollar video display systems as well as related control, timing, sound and hoist systems and related professional services.  We are recognized 
worldwide as a technical leader with the capabilities to design, market, manufacture, install and service complete integrated systems that 
display real-time data, graphics, animation and video.

We  are  engaged  in  a  full  range  of  activities:  marketing  and  sales,  engineering  and  product  development,  manufacturing,  technical 
contracting, professional services and customer service and support.  Each of those activities is described below.

Marketing and Sales.  Our products have been sold throughout the United States and other countries through a combination of direct 
sales personnel and resellers.  In the United States and Canada, we use primarily a direct sales force for professional sports, colleges and 
universities, convention centers and smaller sports facilities, including high schools and transportation applications.  In smaller commercial 
applications, we rely primarily on resellers.  We also utilize resellers outside North America on large video system projects where we do 
not have a direct sales presence.  Sales to resellers generally have terms consistent with sales directly to end users.

The majority of the products sold by resellers are standard catalog products.  These are typically moderately priced and relatively easy 
to install.  A limited number of models are built to inventory and available for quick delivery.  We support our resellers through direct 
mail advertising, trade journal advertising, trade show exhibitions and our sales force support in the field.  We believe that we can expand 
sales and, in some niches, market share, by expanding both our direct sales force and resellers.

Our direct sales force is comprised of a network of corporate and home offices located throughout the world supporting all customer 
types in both sales and service.  In addition to supporting resellers as described above, the direct sales staff sells the entire range of our 
standard products and substantially all of the large video display systems.  Our direct sales staff is structured in a way to maximize cross-
selling opportunities across segments.

We have organized our business into five business units which have a primary focus on particular markets and a secondary focus on 
opportunities in other markets.  The business units consist of four domestic business units that include the U.S. and Canada – Commercial, 
Live Events, Schools and Theatres, and Transportation and a fifth business unit for all international operations.  We believe that customers 
in each of the domestic areas share common attributes and are different from customers in the other areas which make them conducive 
to this structure.  For example, Live Events customers usually have a large variety of products tied into a system in a single location that 
involve much more creative production services, design and event support.  The Commercial business unit serves the needs created by 
large and remote networks of displays connected through various modes of communication.  The Transportation business unit focuses 
on the unique needs of governmental contractors and ties into integrated systems that manage the flow of travelers and vehicles.  Finally, 
the Schools and Theatre business unit focuses on the increasing level of support and service and limited resources along with all the 
statistics and related software and communication needs of athletic conferences and leagues. The International business unit comprises 
all of these areas outside of North America.

When we target a potential customer for sales opportunities, the prospect is contacted either directly or through a reseller.  Frequently, 
on larger sales opportunities, engineers, technicians and sales personnel jointly participate in site visits to assess site conditions, evaluate 
the customer’s requirements and assemble and present proposals.  Proposals to prospective customers include business and technical 
presentations as well as product demonstrations and visits to existing installations.  We also regularly host customers at our various 
manufacturing facilities to demonstrate product quality, manufacturing and design capabilities.

Page | 4

International sales can fluctuate from year to year based on the timing of large system projects.  A typical term of sale for international 
projects includes a letter of credit, bank guarantee or partial payment in advance.  We believe that in addition to the growth we expect 
domestically, we will also achieve growth in the international markets.  During fiscal years 2012, 2011 and 2010, approximately 17 
percent, 17 percent and 12 percent of our net sales, respectively, were derived from international sales.  Since 2000, we have acquired or 
opened international offices in Canada, China, France, the United Arab Emirates, Germany, Australia, Japan, Brazil, Spain, Singapore, 
Macau, Hong Kong and the United Kingdom.

Much of our marketing and sales success in the past was based on our ability to create new products and product enhancements for 
customers by understanding their needs and opportunities.  We have developed and continue to develop this understanding through active 
participation in the sales cycle by engineers and other personnel and through attending trade shows, conventions and seminars and fostering 
a culture of teamwork throughout the organization.

Engineering and Product Development.  The large screen electronic display industry is characterized by ongoing product innovations 
and developments in technology and complementary services.  To remain competitive, we must continue to anticipate and respond to 
changes and developments in the industry.  We will continue our tradition of applying engineering resources throughout our business to 
help achieve more effective product development by investing approximately four percent of our net sales over the long-term into product 
design and development.

We employ engineers and technicians in the areas of mechanical and electrical design, applications engineering, software design and 
customer and product support.  We use primarily in-house engineering to anticipate and respond rapidly to the product development needs 
of customers and the marketplace.  We assign product managers to each product or product family to assist our sales staff in training and 
implementing product improvements, and to ensure that each product is designed for maximum reliability and serviceability.  We also 
invest in new creative technologies and in companies developing new technologies.

Our engineering staff consists of four product development groups – Sports, Video, Commercial and Transportation.  The Sports product 
development  group  focus  is  aligned  with  the  Schools  and Theatres  business  unit;  the Video  group  is  aligned  with  the  Live  Events, 
International  and  Commercial  business  units;  and  the  Commercial  and Transportation  groups  are  aligned  with  the  Commercial  and 
Transportation business units.  These groups leverage common technology, concepts and platforms through various knowledge centers 
that  span  across  all  groups.   This  alignment  has  driven  improved  product  reliability,  lower  costs  and  better  functionality  for  our 
customers.  The development of these knowledge centers and various other practices within product development are modeled after best 
practices for lean product development.

Manufacturing. As a vertically integrated manufacturer of display systems, we perform most sub-assembly and substantially all final 
assembly of our products.

Our manufacturing operations include component manufacturing and system manufacturing (metal fabrication, electronic assembly, sub-
assembly and final assembly).  We flex our production capacity through varying work hours and the use of outside resources.  We also 
use outside providers when it is more cost effective.

We use a modular approach for manufacturing displays.  Standard product modules are designed to be used in a variety of different 
products.  This modular approach reduces parts inventory and improves manufacturing efficiency.  We inventory a limited supply of 
standard products.  Custom projects are built according to the customer’s specifications through the use of common components.  Product 
modules are designed so that a custom product may include a significant percentage of standard components to maximize reliability and 
ease of service.  A key strategy of ours is to reduce the need for customization of displays and increase standardization.  

Our order entry, production, customer service and many other functions are also consolidated through an enterprise resource planning 
system to facilitate communication among employee teams throughout the entire sales, design, production and delivery process.

We have manufacturing facilities in Brookings, South Dakota; Sioux Falls, South Dakota; Redwood Falls, Minnesota; Victor, New York; 
and Shanghai, China.  Locations outside of Brookings, South Dakota produce a material amount of our products.

Our plants are loosely aligned with the five business units described above.  This alignment has been critical to allow us to respond to 
the different types of customers in the different business units in areas such as lead times and product consolidation.  Furthermore, we 
have decentralized to these plants certain functions such as materials planning and scheduling.  Our goal was to generally align sales, 
marketing, engineering and manufacturing into a cohesive business unit with a focus on customers while not giving up the synergies of 
shared resources.  On the other hand, given the cyclical nature of some parts of our business, we also needed to balance and maintain our 
ability to manufacture the same products across our plants so that we can smooth out the peaks and valleys of customer demand of the 
various business units.  We expect that emphasis on aligning manufacturing to a business unit as opposed to a shared resource will continue 
to change as our business changes.

Page | 5

Our manufacturing facilities have embraced lean manufacturing techniques throughout all areas.  We also have placed significant emphasis 
on lean techniques in the non-manufacturing areas.  Although there are direct costs associated with implementing lean techniques, the 
goal of doing so is to eliminate waste and deliver products to a customer when the customer desires the products while maintaining 
minimal inventory and eliminating non-value added tasks.

Technical Contracting.  We serve as a technical contractor for larger display system installations that require custom designs and innovative 
product  solutions.  The  purchase  of  standard  displays  and  other  state-of-the-art  display  systems  typically  involves  competitive 
proposals.  As a part of our response to a proposal request, we may suggest additional products or features to assist the prospective 
customer in analyzing the optimal type of display system.  We usually include, as a part of our proposal, site preparation and installation 
services related to the display system.  In these cases, we serve as a contractor and may retain subcontractors.  We are licensed in a number 
of domestic jurisdictions as a general contractor.  Generally, we outsource all related electrical, steel and installation labor to qualified 
subcontractors with which we have developed relationships.

Professional Services. Our professional services are essential to continued market penetration and growth.  Professional services we 
provide in addition to technical contracting include event support, content creation, product maintenance, marketing assistance, training 
on hardware and software, and display rentals.  Our creative production staff provides a variety of services to customers, including video 
content, event support, control room design, on-site training (hardware and software), and continuing technical support for operators of 
complicated display systems.

Our sports marketing division provides customers with marketing and ad sales for facilities to fund display system purchases.  These 
marketing services extend beyond the marketing potential of the equipment in the facility to other facility-related components.  Typically, 
we render these services to facilities that do not have in-house marketing programs and staff.

We provide these services through our own employees located in company or home offices throughout the world in more than ten countries. 

Customer Service and Support.  Our customer service distinguishes us from our competitors.  This service includes limited warranties 
for most of our products against failure due to defective parts or workmanship for periods generally ranging from one to five years after 
the first sale or installation, depending on the product or type of customer, and extended service agreements.  We also provide help-desk 
access, parts repair and replacement and programming support for video, animation and other displays.  We staff our technical help desk 
with experienced technicians who are available on-call 24 hours a day to support events and sites.

Our  repair  centers,  located  in  the  United  States,  Germany  and  Shanghai,  are  staffed  with  trained  technicians  who  repair  and  return 
components that require service, and we offer a component exchange program for same-day shipment of replacement parts.

Our North American field service personnel are centralized as opposed to focused on a particular business unit so that we can better focus 
on the commonality of the products across units rather than the unique needs of each customer.  We also  use  third party authorized 
service companies to improve the overall utilization of our field service staff as the needs of the customer fluctuate greatly during the 
fiscal year.  This allows us to better respond to changes in volume of service, which peaks in the late summer and early fall.

General Description of Our Products and Technologies

Our  display  technologies  have  changed  significantly  since  the  mid-1990s,  when  incandescent  lamps  were  the  primary  display 
element.  Presently, LED and LCD technologies are the primary display elements.  The invention and availability of blue and green LED 
in the mid-1990s, along with the already available red LED, allowed the introduction of full-color video displays using LEDs as the 
primary colors to form all other colors in the video display.  The decreasing costs of LCD components along with the drive for smaller 
displays and digital networks have led to the addition of LCD displays.  Driven by customer demand, we have enhanced our video display 
technology into mobile and modular technologies and high definition capabilities.

The cost, performance and availability of LEDs have made them the preferred display element for large displays as compared to alternatives 
such as incandescent and reflective technologies, most of which are obsolete or unproven.  The cost effectiveness, life and performance 
of LCDs have made them the preferred small display solution.  The vast majority of displays we sell today utilize LED technology.

The two principal components of many of our systems are the display and the controller.  The controller uses computer hardware and 
software to process the information provided by the operator and other integrated sources and then compiles the information, graphics 
or animation to be presented on the display.  Data can be transferred between the controller and local or remote displays.  Local connections 
may use wire cables, fiber optic cables, infrared links or radio links.  Standard and cellular telephone connections and satellite transmissions 
are used to connect to remote displays.  The controller controls each of the pixels (which are the dots or picture elements that make up 
the image) on the display to present the message or image.

Page | 6

Most of our display technologies rely on one or more of our software products to manage and provide content for the display.  These 
software products range in complexity from scoring consoles; to the Venus® 1500 control software that allows the creation, display and 
scheduling of dynamic text and basic graphics content on electronic displays; to the Show Control display control system that controls 
multi-color displays and video displays, providing the ability to create graphics and animation as well as interfacing with third-party 
software for content.  Additionally, our Visiconn® control software is used to display targeted messages to specific audiences and to 
control large networks of digital displays.  Complementary software, such as our DakStats® and interfacing software, is also available 
and can be fully integrated into the control software.

Our display systems range from small scoreboards and digit displays priced at under $1,000 to large complex display systems priced in 
excess of $10 million.  Generally, our product sales are either custom products or standard catalog scoreboards or displays.  Historically, 
these standard catalog sales have accounted for less than 25 percent of our total annual revenues.  Our custom products are customized 
in terms of size, configuration and installation type but generally are built using standard technology platforms. 

Within each product family, we produce displays that vary in complexity, size and resolution.  The physical dimensions of a display 
depend  on  the  size  of  the  viewing  area,  the  distance  from  the  viewer  to  the  display,  and  the  amount  and  type  of  information  to  be 
displayed.  Generally, for longer distance viewing, the light sources, or pixels, are larger and spaced farther apart.  The type of the display 
may also depend on the location of the viewing audience.  For example, arena scoreboards may have a viewing angle nearly as wide as 
180 degrees, compared with roadside displays, which typically are viewed from a passing vehicle only within a narrow angle from the 
display.  We customize our products according to the design specifications of the customer and the conditions of the environment in which 
our products function.

Product Families and Technologies

Our products are comprised of the following primary product families, all of which include control systems and software:

Scoring and timing products for sports, primarily LED scoreboards;

• 
•  Audio systems, primarily for sports venues;
•  Automated rigging and hoist products;
•  Video display systems, including a full-line of LED technologies in various pixel pitches and display configurations;
•  Architectural lighting and display elements;
•  Text and graphics displays;
•  Digital billboard displays;
•  Digit and price displays; and
•  Transportation products.

Each of these product families are described below.

Scoring and Timing Products.  Our line of scoring and timing products includes indoor and outdoor scoreboards for many different sports, 
digit displays, scoring and timing controllers, statistics software and other related products.  Indoor systems range in complexity from 
two-digit shot clocks and small scoreboards to large, center-hung scoreboards incorporating video displays, message centers, advertising 
panels, hoist systems and control software.  Outdoor scoreboards range in complexity from two-digit game timers and small scoreboards 
to larger systems incorporating scoring, timing, video, message centers, advertising panels and control software.

We expect LED technology will remain the technology of choice for scoreboards and displays due to its lower power consumption, longer 
life and resulting lower maintenance costs as compared to other technologies.  Because most of the scoreboards and display products 
within this group have significant standardization, we have been able to make progress on our goal of delivering high quality products.

We offer a variety of internally developed controllers complementing our scoreboards and displays.  These controllers vary in price and 
complexity from the All Sport® 100, a handheld controller for portable scoreboards, to the All Sport® 5000 series, designed for more 
sophisticated scoring systems and allowing for more user-defined options.  These controllers communicate with scoreboards through 
radio frequencies, fiber optic connections or other means.

We also offer timing systems for sports events, primarily aquatics and track competitions.  A primary component of these systems is our 
OmniSport® 2000 timing console.  The system has the capability to not only time and rank the competitors but also to interface with 
event management software created by third parties to facilitate the administration of the sporting event.  Other timing system components 
include swimming touchpads, race start systems, and relay take-off platforms.

As a key component of an integrated system, we market sports statistics and results software under the DakStats® trademark.  The software 
allows entry and display of sports statistics and other information.  It is one of the leading applications of its type in collegiate and high 
school sports.

Page | 7

Audio Systems.  The audio system offerings include both standard and custom options.  Standard audio systems are designed to meet the 
needs of a wide variety of outdoor sports venues based on the size and configuration of the facility.  Each of the standard outdoor systems 
includes control systems that feature digital signal processing for improved sound quality reproduction.  Custom indoor and outdoor 
systems are also offered for larger venues and venues with unique seating configurations.  Our sound systems are often integrated into 
an overall venue solution that includes scoring, timing, message display and/or video capability.

Automated Rigging and Hoist Products.  The automated rigging and hoist product family includes our Vortek® automated hoists which 
complement our arena center-hung scoreboard/display systems for both small and large sporting facilities.  The hoist is an important part 
of an integrated solution for indoor venues that have center-hung, suspended displays.  Many of these hoist systems are customized based 
on the weight and design of the equipment being suspended, along with the load capacity of the building structure and attachment points 
within the facility.

Additionally, we provide automated rigging for theatre applications, primarily in high schools and similar venues.  The strengths of our 
automated rigging systems include safety and ease of operation.  The theatre rigging control system includes intuitive touch screens and 
menus to control the integrated hoist systems for added safety and enhanced operation of a theatre production, making changes in scenery, 
lighting and sound preprogrammed, timed and easy to control. 

Video Display Systems.  This group consists primarily of displays, which are comprised of a large number of full-color pixels capable of 
showing various levels of video, graphics and animation; and controllers, which manage the operation of the display. Video displays are 
comprised of red, green and blue LEDs arranged in various combinations to form pixels (picture elements).  The electronic circuitry 
which controls the pixels allows for variances in the relative brightness of each LED to provide a full color spectrum, thereby displaying 
video images in striking, vibrant colors.

We offer a wide range of video display systems for different applications and budgets.  Variables in video displays include the spacing 
of the pixels (pixel pitch), the resolution (number of pixels) of the displays, the brightness of the displays (nits), the number of discrete 
colors that the display is able to produce (color depth), and the viewing angles.  In addition, modular design allows the product to be 
readily configured in custom sizes to meet each customer’s specific requirements, with virtually no limit to the size of display that can 
be built.

We offer a complete line of video display systems that is second to none in the industry.  At the high end, the product is capable of 
displaying up to 144 quadrillion colors and is available with pixel spacing as close as four millimeters.  Currently, we offer a wide range 
of pixel spacing, ranging from four millimeter to 26 millimeter.  The six millimeter application provides the user with the greatest pixel 
density and shortest viewing distance, and the 26 millimeter is the most cost effective for physically large displays with longer viewing 
distances.  In addition, the uniformity of colors across the display is important to the quality of the video image.  Our unique display 
control circuitry, along with our proprietary manufacturing and calibration procedures, provide uniform colors across the display.

In addition to traditional rectangular video displays, we have adapted LED video technology into ribbon board displays and modular 
display systems.  Our ribbon board display systems are configured in different height-to-width ratios to give arenas and stadiums the 
ability  to  install  long,  narrower  bands  of  displays  in  the  facility.  For  new  construction  projects,  our  ProRail®  attachment  system  is 
combined  with  ribbon  board  technology  to  provide  improved  sight  lines  for  fans  and  reduce  construction  costs  for  the  building’s 
owner.  Digital ribbon boards generally serve as a revenue generation source for teams and facilities through advertising as well as another 
location to display information such as scoring and statistics.

Our transportable display systems are comprised of lightweight individual LED video panels less than a square meter in size that are 
assembled together to form a display in a customizable height and width.  These panels are used in what we refer to as mobile and modular 
applications, such as touring shows and the events market.

During the second half of fiscal 2010, we introduced our DVX series outdoor video display technology.  This new generation of product 
created a common module and cabinet platform across all pixel pitches to gain synergies on materials, improve reliability, decrease selling 
prices and decrease engineering costs over the long-term.  In fiscal 2012, we introduced our DVN series of indoor video display technology 
to achieve similar goals as our DVX outdoor technology. 

The primary control components for video displays in live event applications are Show Control, proprietary digital media players, and 
proprietary video processors. These control components provide advanced capability for the display of live video and real time content 
on our displays.

Our Show Control Software Suite is designed to improve event management and display control for large video applications.  The Show 
Control Software Suite can operate entire networks of displays from a single control interface with a more intuitive user interface. Features 
such as smart buttons allow users to instantly deliver media clips, camera feeds, and streaming information to any display in a network. It 
also includes advanced scheduling tools to supplement the revenue generating use of displays.

Page | 8

Daktronics digital media players store recorded video clips and can function as a still store and character generator. Managed through 
our Show Controller Software Suite, the digital media player provides instant access to any video, animation, graphic and real-time data 
files on the player. It also controls the overall picture settings of any Daktronics LED display, making it the most feature-rich product of 
its kind in the live events industry.

We also provide a proprietary video processing system developed specifically for LED display technology.  For larger venues that host 
live events, the Show Control Software Suite, digital media player and video processor are typically part of a larger system that includes 
cameras, switchers and other components.  These systems provide the ability to show instant replays, live action video, prerecorded video 
clips, and overlays of scoring, timing and statistical information.  We sometimes package our components with control components from 
other suppliers to provide a complete video production solution.

Architectural Lighting and Display Products.  Our line of ProPixel® LED architectural lighting and display products include our freeform 
video elements, which are available as individual pixels or strips of pixels that can be assembled and interconnected to transform structures 
into stunning visual landmarks. Flexible mounting platforms allow designers to transform structures into full-motion video displays and 
to create various effects. These elements can be structured in various resolutions depending on the application.  The freeform video 
elements are controlled by our various controllers, depending on the specific application.

Text and Graphics Display Systems.  The key product lines in this group are marketed under the names Galaxy® and GalaxyPro® and are 
generally controlled with our Venus® 1500 display controller.

Galaxy® full-matrix displays, available in both indoor and outdoor models, are our leading product line for commercial applications and 
are expected to be a key product line for growth in the future.  Galaxy® displays are red, amber or full color, with pixel spacing ranging 
from six millimeter to 46 millimeter depending on color, size and viewing distance.  They are used primarily as message centers to convey 
information and advertising to consumers.  The modular design of the product allows us to configure a display to readily meet the size 
requirements of each customer.  We offer various price points for displays within the Galaxy® line.

GalaxyPro® displays are full-matrix outdoor displays capable of displaying text, graphics and animation, as well as prerecorded video 
clips.  The product was developed to meet the video needs of the commercial market, primarily large retail market applications such as 
auto  dealerships  and  shopping  centers.  GalaxyPro®  displays  are  offered  in  full  color  with  pixel  spacing  ranging  from  16  to  26 
millimeter.  GalaxyPro® displays are capable of producing 68 billion colors, have excellent color uniformity across the display, and are 
fully compatible with our Venus® 1500 display control software.  The modular design of the product allows us to configure a display to 
readily meet the size requirements of each customer.

Galaxy® and GalaxyPro® series displays utilize our proprietary Venus® 1500 display control software to control the creation of messages 
and graphic sequences for downloading to the display.  This software is designed to be usable without any special training, and it is 
applicable to all general advertising or message presentation applications.  We also provide software that allows system integrators to 
write their own software using the Venus® 1500 software developer’s kit to communicate to displays supplied by us.  Several system 
integrators have implemented the Venus® 1500 protocol into their specific applications, resulting in additional display sales.

Digital Billboards.  Our Valo® line of digital billboards offers a unique digital display solution for the outdoor advertising industry.  The 
products, developed based on our experience with other full-color LED display technologies, are used primarily to display static images 
that change at regular intervals.  Valo® systems include many features that are unique to the outdoor advertising market, such as our 
patented mounting system, self adjusting brightness, improved energy consumption, and enhanced network security.

The Visiconn® system is the primary software application for controlling content and playback loops for digital billboard applications.  The 
Visiconn® display management solution can transform any Internet-ready computer into a secure, global control center for multiple LED 
displays, flat panel monitors, such as LCDs, and other display technologies.  A rights-based control environment allows users to grant 
advertisers access to powerful content management tools while also providing detailed ad tracking and proof-of-play reports.  These 
features, combined with instant content deployment and the ability to sync with trusted real-time data providers, allow for incorporation 
of live information into any presentation.

Digit and Price Displays.  Other product lines marketed primarily to Commercial customers include our DataTime® and Fuelight™ display 
systems.  The DataTime® product line consists of outdoor time and temperature displays that use a remote sensor for temperature data 
and are available in red or amber in various character sizes.  Fuelight™ digit displays are specifically designed for the petroleum industry, 
offering high visibility and quick fuel price updates using the Fuelink™ control software.  The product easily retrofits into existing structures 
and is also available in single-face or double-face (on certain models) configurations.

Transportation Products. Transportation products include a wide range of LED-based displays for road management, parking, mass 
transit and aviation applications.  The Vanguard® family of dynamic message displays are typically used to direct traffic and inform 

Page | 9

motorists.  These displays are used over freeways, on arterial roads, near bridges, at toll booths and in other locations.  We have also 
developed a control system for these displays to help transportation agencies manage large networks of displays.

Our digit and directional displays are primarily marketed and sold for use in parking facilities.  They include multi-line displays delivered 
in vertical cabinets or drop-in digit panels designed to be mounted in existing structures or signs.

Most of the transportation products are designed and tested to rigorous transportation industry standards.  Our personnel routinely work 
with standards development organizations to assist in writing standards that benefit the public and take advantage of the latest display 
technologies.

Financial Information About Segments and Geographic Areas

Our operations in countries outside the U.S. are accompanied by certain financial and other risks.  Relationships with customers and 
terms of sale vary by country, often with longer-term receivables than are typical in the U.S.  Currency exchange rate fluctuations can 
affect net sales from, and the profitability of, operations outside the U.S.  We attempt to hedge these exposures to reduce the effects of 
foreign currency fluctuations on net earnings.  In addition, the repatriation of certain earnings of our foreign subsidiaries may result in 
substantial U.S. tax cost.

See  Note  2  of  the  Consolidated  Financial  Statements  for  financial  information  pertaining  to  our  business  segments  and  geographic 
operations.

Sources of Raw Materials

We source some of our raw materials, including LEDs, power supplies, circuit boards and other components, from a limited number of 
suppliers, primarily due to quality control or the customized nature of the materials.  The loss of one of these key suppliers could have 
an adverse impact on our business and operations.  For additional information, refer to “Item 1A – Risk Factors.”  From time to time, we 
enter into pricing agreements or purchasing contracts under which we agree to purchase a minimum amount of product in exchange for 
guaranteed price terms over the length of the contract, which generally does not exceed one year.

Intellectual Property

We develop technology on a continuing basis that we consider for patent application.  We apply for the majority of our patents to establish 
the creation of the technology so that other parties cannot later claim ownership.  The remainder of our patents are designed to prevent 
infringement, and we aggressively pursue infringement claims for protection due to patent violations.

We apply for patents in the U.S. and a limited number of foreign jurisdictions.  These patents generally pertain to our display technologies 
and product features and have various terms of duration.  The patents we hold which are designed to protect and prevent competitors 
from infringing include, for example, patents on mechanical designs, such as our ProRail® system and Valo® Mount, formed cabinet 
design and latching system for modules.  They also include patents for product features and capabilities which we believe are superior 
in the marketplace and that give us a competitive position, such as our touchpad products for aquatics.  There are a limited number of 
patents that apply to our electronics due to the rapid rate of change in the industry.  However, we hold patents on such things as calibration 
methods and pixel arrangements.  Due to the general nature of our business and the rapid rate of change in technology, we do not incur 
significant expenditures in defending or prosecuting patent claims.

We rely on trademarks, in addition to patents, to help establish and preserve limited proprietary protection for our products.  Our trademarks 
are registered in the United States and other countries.  These trademarks are used to establish brand recognition and distinction in our 
various markets.

Product drawings, software, training and product manuals and other works of authorship are also subject to applicable copyright law 
protections.  We provide software to our customers in object code to help preserve our intellectual property rights.  We also rely on 
nondisclosure  and  license  agreements  with  our  employees  to  protect  our  intellectual  property.  Despite  these  intellectual  property 
protections, there can be no assurance that a competitor will not copy the functions or features of our products.

Seasonal Nature of the Business

Our sales and profitability historically have fluctuated due to the impact of large product orders, such as display systems for facilities 
where professional and major college sports events take place, and large commercial systems and networks.  The seasonality of the sports 
market and the concentration of holidays in our third fiscal quarter have also played a part in our sales and profit fluctuations.  As a result, 
net sales and net income tend to be lower in the third quarter of a fiscal year.

Page | 10

The seasonality of the sports business is caused by sales related to facilities for football, basketball and hockey in the summer and fall 
and for baseball in the early to late spring leaving a slower time in the winter.  This seasonal effect can be compounded by large product 
orders in the sports markets and by the effects of holidays during our third fiscal quarter.  The effects of seasonality unrelated to holidays 
are generally not found in our Commercial, International and Transportation business units, although the impact of large orders in those 
markets and implications of weather during the winter months can cause fluctuations in net sales and profits.  

Gross  margins  on  large  orders  tend  to  fluctuate  more  than  the  gross  margins  on  smaller  orders.  Large  product  orders  that  involve 
competitive bidding and substantial subcontract work for product installation generally have lower gross margins with greater variability 
in margins.  Although we follow the percentage-of-completion method of recognizing revenues on the majority of these larger orders, 
we nevertheless have experienced fluctuations in operating results and expect that our future results of operations will be subject to similar 
fluctuations.

Working Capital Items

On large product orders, the time between order acceptance and project completion may extend up to and exceed 18 months depending 
on the amount of custom work and the customer’s delivery needs.  We often receive down payments or progress payments on these 
orders.  To the extent that these payments are not sufficient to fund the costs and expenses associated with these orders, we use working 
capital and bank borrowings to finance these cash requirements.

Customers

The primary markets we serve, along with primary types of customers, are as follows:

Markets
Live Events

Schools and Theatres

Commercial

Transportation

Types of Customers
Large colleges and universities, professional sports teams and facilities, national and international 
sports games and federations, civic arenas and convention centers, staging and rental, and motor 
racing.
Elementary  and  secondary  schools,  small  colleges  and  universities,  local  recreation  centers  and 
theatres.
Retailers  and  outdoor  advertisers,  hospitality  providers,  quick-serve  restaurants,  financial 
institutions, casinos, pari-mutuel racing.
State  and  local  departments  of  transportation,  airlines,  airports  and  related  industries,  parking 
facilities and transit authorities.

We have a large and diverse customer base.  The nature of our business generally is not repetitive business from one or a few significant 
customers.  As a result, and except in the outdoor advertising component of our Commercial business unit, the loss of a major customer 
generally would not have a material adverse impact on us.

Backlog

Our backlog consists of customer sales agreements or purchase orders that we expect to fill within the next 24 months and was approximately 
$123 million as of April 28, 2012 and $131 million as of April 30, 2011.  Because sales agreements and purchase orders may be subject 
to cancellation or delay by customers, our backlog is not necessarily indicative of future net sales or net income.  Although orders for 
many of our products may be shipped within 90 days, other orders may take longer depending on the customer’s project schedule or other 
factors.  Contracts related to new construction projects generally tend to have the longest lead times.   

Government and Other Regulation

In the United States and other countries, various laws and regulations, including zoning ordinances, restrict the installation of outdoor 
signs and displays, particularly in the commercial market.  These laws and regulations include those that impose greater restrictions on 
electronic displays than on non-electronic displays such as traditional billboards due to alleged concerns over aesthetics or driver safety 
if a display is located near a road or highway.  These factors may prevent or inhibit us from selling products to some prospective customers.

Some of our products are tested to safety standards developed by Underwriters Laboratories in the United States, as well as similar 
standards in other countries.  We design and produce our products in accordance with these standards.

Our manufacturing operations use certain chemical products and chemical processes that are subject to various environmental rules and 
regulations.  Our manufacturing operations must also meet various safety related rules and regulations.  We believe we are in material 
compliance with applicable governmental laws and regulations.

Page | 11

 
In some countries in which we operate, such as China, there are various laws and regulations that may inhibit our operations and financial 
condition.  These include restrictions or limitations on our ability to withdraw our capital investment, undeveloped legal frameworks to 
enforce our rights, and different levels of enforcement and consistency of laws.

Competition

The large electronic display industry is highly fragmented and characterized by intense competition from a variety of sources.  There are 
a number of established suppliers of competing products which may have greater market penetration in certain of our market niches or 
greater financial, marketing and other resources.  Competitors also attempt to copy our products or product features.  Because a customer’s 
budget for the purchase of a large screen electronic display is often part of that customer’s advertising budget, we may also compete with 
other forms of advertising, such as television, print media or fixed display signs.

There are generally more competitors in product categories and applications that require less complicated display systems, such as the 
high school scoreboard market,  the text and graphics display market and the market for less customized video displays.  As the needs 
of customers increase and the display systems become more complex, there are generally fewer competitors.  However, due to the high 
profile nature of larger complex display systems, the competition is generally more intense. 

Within our standard product business, which includes our Galaxy® and Valo® display lines and scoreboard products, there are a large 
number of competitors, none of which we consider to be dominant.  In addition, in the Galaxy® and Valo® display business, there are a 
significant number of Asian competitors that attempt to sell in our marketplace and generally compete on the basis of price.  We generally 
compete based on our depth of service and the wide range of our product offerings.

Within our large video system business, across all segments, there are various competitors that have different levels of strength in individual 
niches, but none that have a dominant position overall.  For example, a single competitor may have strength in the mobile video business 
but very little in the fixed installation business.  Another competitor may have strength in the billboard display business but very little 
strength in any other large display applications.  In addition, our large display business has competitors in a narrow niche that were 
significant at one time in that niche and then substantially decreased their presence in that niche.  These changes seem to happen as a 
result of the complexities of the marketplace and the failures that are experienced on installations that receive a great deal of visibility.  Our 
video systems, especially those systems that are comprised of many displays networked together, are highly complex and visible and 
thus require a high standard of performance that is difficult for other industry participants to maintain over the long-term.  There are a 
growing number of Asian based competitors that are expanding their presence beyond Asia to compete more directly with us.  These 
competitors generally offer limited products and solutions at a lower price.  

Our competitors are not generally aligned by business unit.  The focus of competitors tends to be more of a product focus.  For example, 
our Galaxy® line of displays has competitors that are also concentrated in the Commercial business unit, although, like us, they also 
compete with these same products in our other business units.  Competitors with a focus on video displays compete generally across all 
of our business units.

Overall, we compete based on our broad range of products and features, complementary services, advanced technology, prompt delivery, 
and reliable and readily available customer service and support.  We also strive to provide cost-effective products and solutions for our 
customers.  Contrary to our focus on technologically advanced products and customer support, some of our competitors compete in some 
markets by providing lower-cost display systems, which are of a lesser quality with lower product performance or less customer support.  If 
a customer focuses principally on price, we are less likely to obtain the sale.  To remain competitive, we must continue to enhance our 
existing products, introduce new products and product features, and provide customers with cost-effective solutions to their display needs.

Research and Development

We believe our engineering and product development capability and experience  will continue to be a very important factor in our markets.  
Product development expenses for fiscal years 2012, 2011 and 2010 were $23.5 million, $18.9 million and $21.9 million, respectively.

Environmental Concerns

Our products and production processes require the storage, use and disposal of a variety of chemicals that are considered hazardous under 
applicable federal and state laws.  Accordingly, we are subject to a variety of regulatory requirements for the handling and disposal of 
such materials.  We do not anticipate any material effect on our capital expenditures, earnings or competitive position due to compliance 
with government regulations involving environmental matters.

Page | 12

 
Employees

As  of  April 28,  2012,  we  employed  approximately  2,300  full-time  employees  and  approximately  520  part-time  and  temporary 
employees.  Of these employees, approximately 1,020 were in manufacturing, 580 were in sales and marketing, 560 were in customer 
service, 400 were in engineering and 260 were in general and administrative.  None of our employees are represented by a collective 
bargaining agreement.  We believe employee relations are good.

Available Information

We make available, free of charge, on or through our website (http://investor.daktronics.com), our annual, quarterly and current reports 
and any amendments to those reports as soon as reasonably practicable after we electronically file such reports with the Securities and 
Exchange Commission (“SEC”).  The reports are also available through a link to the SEC website at http://www.sec.gov.  Information 
contained on our website or linked through it is not part of this report.

Item 1A.  RISK FACTORS

A number of risks and uncertainties exist which could impact our future operating results.  These uncertainties include, but are not limited 
to,  general  economic  conditions,  competition,  our  success  in  developing  new  products  and  technologies,  market  acceptance of  new 
products and other factors, including those set forth below.

Competition could result in lower net sales and decreased margins.  We operate in highly competitive markets, some of which are highly 
fragmented.  We also compete against products produced in Asia and other parts of the world, including the U.S., which in some cases 
are of lower quality or performance and lower cost. In addition, because a customer’s budget for the purchase of an electronic display is 
often part of that customer’s advertising budget, our products often compete with other forms of advertising, such as television, print 
media or fixed display signs.  Competition could result in not only a reduction in net sales but also in the prices charged by us for our 
products.  To remain competitive, we must be able to not only anticipate and respond quickly to our customers’ needs and enhance our 
existing products and services to meet those needs but also continue to price our products competitively.  Our competitors may develop 
cheaper, more efficient products, or they may be willing to charge lower prices for strategic marketing or to increase market share.  Some 
competitors have more capital and other resources than we do and may be better able to take advantage of acquisition opportunities or 
adapt more quickly to changes in customer requirements, which could negatively affect our ability to compete effectively.

is  characterized  by  ongoing  product 

Our business may suffer if we are not successful in our efforts to keep up with a rapidly changing product market.  The electronic display 
industry 
in  display  and  controller 
technology.  Competitors could develop new or superior products to increase their share of the markets.  Our future success in addressing 
the needs of our customers will depend in part on our ability to continue to understand their needs and to make timely and cost-effective 
product improvements, innovations and developments.

innovations  and  developments 

improvement, 

We enter into fixed-priced contracts on a regular basis, which could reduce our profits.  Almost all of the contracts we enter into to sell 
our  products  are  on  a  fixed-price  basis.  If  our  actual  costs  exceed  original  estimates  on  fixed-price  contracts,  our  profits  will  be 
reduced. Although we benefit from cost savings, we have a limited ability to recover cost overruns.  Because of the large scale and long 
duration of some contracts, unanticipated cost increases may occur as a result of several factors including, but not limited to, increases 
in the cost or shortages of components, materials or labor; unanticipated technical problems; required project modifications not initiated 
by the customer; and suppliers’ or subcontractors’ failure to perform or a delay in performing their obligations.  These factors could delay 
delivery of products, and contracts may provide for liquidated damages for late delivery.  Unanticipated costs that cannot be passed on 
to customers or the payment of liquidated damages under fixed contracts would negatively impact our profits.

Backlog may not be indicative of future revenue.  Customers may cancel or delay projects for reasons beyond our control.  Orders normally 
contain cancellation provisions that permit our recovery of costs expended and a portion of the anticipated profit if a customer cancels 
an order.  If a customer elects to cancel, we may not realize the full amount of revenues included in our backlog.  If projects are delayed, 
the timing of revenues could be affected, and projects may remain in the backlog for extended periods of time.  Revenue recognition 
occurs over longer periods of time and is subject to unanticipated delays.  If we receive relatively large orders in any given quarter, 
fluctuations in the levels of the quarterly backlog can result because the backlog in that quarter may reach levels that may not be sustained 
in subsequent quarters.  For these reasons, backlog may not be indicative of future revenues.

Our ability to conduct business outside the United States may be adversely affected by factors outside of our control, which could adversely 
affect net sales and profits from international sales. For fiscal years  2012, 2011 and 2010, revenue outside the United States represented 
approximately 17 percent, 17 percent and 12 percent of our consolidated net sales, respectively.  Our operations and earnings throughout 
the world have been and may in the future be adversely affected from time to time in varying degrees by war, political developments, 
foreign laws and regulations, regional economic uncertainty (including the ongoing European debt crisis), political instability, restrictions, 
customs and tariffs, changing regulatory environments, fluctuations in foreign currency exchange rates, longer accounts receivable cycles 

Page | 13

in certain foreign countries (whether due to cultural, exchange rate or other factors), compliance with import/export laws and foreign tax 
laws and potential increased costs associated with overlapping tax structures.  The likelihood of such occurrences and their overall effect 
on us vary greatly from country to country and are not predictable.  These factors may result in a decline in net sales or profitability and 
could adversely affect our ability to expand our business outside of the United States.

Our operating results may vary significantly from quarter to quarter, making it difficult to estimate future revenue and earnings.  Our 
quarterly revenues and earnings have varied in the past and are likely to vary in the future.  Contracts we enter into generally stipulate 
customer-specific delivery terms and may have contract cycles of a year or more, which subjects them to many factors beyond our 
control.  Furthermore, because significant portions of our operating costs are fixed, an unanticipated delay or cancellation of orders in 
backlog may have a significant negative impact on our quarterly operating results.  Factors that could cause our operating results to vary 
also  include  new  product  introductions,  variations  in  product  and  project  mix,  and  delivery  due  date  changes.  Therefore,  quarterly 
operating results may be subject to significant variations, and operating results in one quarter may not be indicative of future operating 
results.

Our  products  are  covered  by  warranties,  and  fulfilling  these  warranties  could  adversely  affect  our  financial  results.  Unanticipated 
warranty and other costs for defective products could adversely affect our financial condition and results of operations and reputation.  We 
provide warranties on our products generally for terms of five years or less.  In addition, in response to customer needs, we regularly 
offer extended warranties.  These warranties require us to repair or replace faulty products and meet certain performance standards, among 
other customary warranty provisions.  Although we continually monitor our warranty claims and provide a reserve for estimated warranty 
issues on an on-going basis, an unanticipated claim could have a material adverse impact on our financial results.  In some cases, we may 
be able to subrogate a claim back to a subcontractor or supplier if the subcontractor or supplier supplied the defective product or performed 
the service, but this may not always be possible.  The need to repair or replace products with design or manufacturing defects could 
temporarily delay the sale of new products, reduce profits and adversely affect our reputation.

Product liability claims not covered by insurance could adversely affect our financial condition and results of operations.  We may be 
subject  to  product  liability  claims  involving  claims  of  personal  injury  or  property  damage.  Although  we  maintain  product  liability 
insurance coverage to protect us in the event of such a claim, our coverage may not be adequate to cover the cost of defense and the 
potential award.  Also, a well-publicized actual or perceived problem could adversely affect our reputation and reduce the demand for 
our products.

Large contracts with significant customers represent a significant portion of our accounts receivable and costs and estimated earnings 
in excess of billings.  We closely monitor the credit worthiness of our customers and have not, to date, experienced significant credit 
losses.  Significant portions of our sales are to customers who place large orders for custom products.  We mitigate our exposure to credit 
risk, to some extent, by requiring deposits, payments prior to shipment, progress payments and letters of credit.  However, because some 
of the exposure is outside of our control, unanticipated events could have a material adverse impact on our operating results.

The amounts of our orders and net sales and our financial results will be substantially affected by whether we are awarded large contracts 
and the size and timing of large contracts.  The amounts of our orders and net sales and our financial results will be substantially affected 
by whether we are awarded large contracts, primarily in the professional and major college sports facilities market, the outdoor advertising 
niche and for large spectaculars around the world and the amounts and timing of these contracts.  Whether we are awarded large contracts 
and their timing and amount could also cause material fluctuations in our net sales and earnings.  Awards of large contracts and their 
timing and amount are difficult to predict and are outside of our control.

The terms and conditions of our credit facility impose restrictions on our operations, and if we default on our credit facility, it could have 
a material adverse effect on our results of operations and financial condition.  The terms and conditions of our credit facilities impose 
restrictions that limit, among other things, our ability to incur debt, merge, sell assets, make distributions (including cash dividends) and 
create or incur liens.  The availability of credit facilities is also subject to certain covenants as explained in “Item 7 – Management’s 
Discussion and Analysis of Financial Condition and Results of Operations.”  Our ability to comply with the covenants may be affected 
by events beyond our control, and we cannot assure that we will achieve operating results and maintain a financial position meeting the 
requirements of the credit facility.  A breach of any of these covenants could result in a default under the facilities.  In the event of a 
default, the bank could elect to declare any outstanding principal amount of the credit facilities and term debt, any and all accrued interest 
thereon and any and all other amounts payable under the credit facilities to be immediately due and payable, which would have an adverse 
effect on our results of operations and financial condition.  As of April 28, 2012, we were in compliance with all financial and other 
covenants of our credit facilities.

We must comply with the Foreign Corrupt Practices Act.  We are required to comply with the United States Foreign Corrupt Practices 
Act, which prohibits United States companies from engaging in bribery or making other prohibited payments to foreign officials for the 
purpose  of  obtaining  or  retaining  business.  It  also  requires  us  to  maintain  specific  record-keeping  standards  and  adequate  internal 
accounting  controls.  Foreign  companies,  including  some  of  our  competitors,  are  not  subject  to  these  prohibitions  and 
requirements.  Corruption, extortion, bribery, pay-offs, theft and other fraudulent practices occur from time to time in many jurisdictions, 

Page | 14

including the Middle East and China.  If our competitors engage in these practices, they may receive preferential treatment from the 
personnel of some companies or governmental agencies, giving our competitors an advantage in securing business from these companies 
or from government officials who might give them priority in obtaining new licenses or permits, which would put us at a disadvantage.  In 
addition, although we inform our personnel through training sessions, policies and other means that such practices are illegal, we cannot 
assure that our employees or agents will not engage in such conduct for which we might be held responsible even if we are not aware of 
such conduct.  If our employees or agents are found to have engaged in such practices, we could suffer severe penalties.

Our operations in the People’s Republic of China (”China”) subject us to risks and uncertainties relating to the laws and regulations of 
China.  We  have  offices  and  manufacturing  facilities  and  make  sales  to  customers  in  China  which  encompass  many  different 
activities.  Under  its  current  leadership,  the  government  of  China  has  been  pursuing  economic  reform  policies,  including  the 
encouragement of foreign trade and investment and greater economic decentralization.  However, the government of China may not 
continue to pursue such policies.  Despite progress in developing its legal system, China does not have a comprehensive and highly 
developed system of laws, particularly with respect to foreign investment activities and foreign trade.  Enforcement of existing and future 
laws and contracts is uncertain, and the implementation and interpretation of them may be inconsistent.  As the Chinese legal system 
develops, the promulgation of new laws, changes to existing laws and the preemption of local regulations by national laws may adversely 
affect foreign investors and foreign companies with operations in China, such as ours.  In addition, some government policies and rules 
are not published or communicated in local districts in a timely manner, if they are published at all.  If they are published, they may not 
be followed consistently by local districts.  As a result, we may inadvertently operate our business in violation of new rules and policies 
without having any knowledge of their existence.  These uncertainties could limit the legal protections available to us.  Any litigation in 
China may be protracted and result in substantial costs and diversion of resources and management attention.  Furthermore, a significant 
portion of our business in China involves contracts with government bodies which can significantly inhibit our ability to enforce a contract 
through litigation or similar means.

Our ability to satisfy any debt obligations will depend upon our future operating performance, which will be affected by prevailing 
economic, financial and business conditions and other factors, some of which are beyond our control.  It is anticipated that borrowings 
from  our  existing  credit  facilities  and  cash  provided  by  operating  activities  should  provide  sufficient  funds  to  finance  our  capital 
expenditures, working capital and otherwise meet operating expenses and debt service requirements as they become due.  However, if 
additional capital is required, there can be no assurance that we will be able to raise such capital when needed or on satisfactory terms, 
if at all.

We may make future acquisitions, which may be difficult to integrate, divert management resources, result in unanticipated costs or dilute 
our shareholders.  Part of our business strategy is to make acquisitions of or investments in companies, businesses, products or technologies 
that complement our current products, enhance our market coverage or technical capabilities, or offer growth opportunities.  We currently 
do not have any definitive agreements to acquire any company or business, and we may not be able to identify or complete any acquisition 
in the future.  Additional risks associated with acquisitions include the following:

it may be difficult to integrate the purchased company, products, businesses or technologies into our own business;

• 
•  we may incur substantial unanticipated integration costs;
• 

it may be difficult, time-consuming and costly to integrate management information and accounting systems of an acquired 
business into our current systems;
assimilating  the  acquired  businesses  may  divert  significant  management  attention  and  financial  resources  from  our  other 
operations and could disrupt our ongoing business;

• 

acquisitions could result in the loss of key employees, particularly those of the acquired operations;

•  we may enter markets in which we have limited prior experience;
• 
•  we may have difficulty retaining or developing the acquired businesses’ customers;
• 
•  we  may  fail  to  realize  the  potential  cost  savings  or  other  financial  benefits  and/or  the  anticipated  strategic  benefits  of  the 

acquisitions could adversely affect our existing business relationships with suppliers and customers;

acquisitions; and

•  we may incur liabilities from the acquired businesses for infringement of intellectual property rights or other claims, and we 

may not be successful in seeking indemnification for such liabilities or claims.

In connection with these acquisitions or investments, we could incur debt, recognize amortization expenses related to intangible assets, 
recognize large and immediate write-offs, assume liabilities, or issue stock that would dilute our current shareholders’ percentage of 
ownership.  We may not be able to complete acquisitions or integrate the operations, products or personnel gained through any such 
acquisition without a material adverse effect on our business, financial condition or results of operations.

Our business is partially subject to risks of terrorist acts and, to a lesser degree, acts of war.  Terrorist acts and, to a lesser degree, acts 
of war, may disrupt our operations as well as the operations of our customers.  Such acts have created an interruption of orders and delays 
in orders already booked, primarily in sports facilities and destination sites.  Any future terrorist activities and, to a lesser degree, acts of 

Page | 15

 
war, could create additional uncertainties, forcing customers to further reduce or delay their spending or cancel or delay already planned 
projects, which could have a material adverse impact on our business, operating results or financial condition.

Our common stock has at times been thinly traded, which may result in low liquidity and price volatility.  The daily trading volume of 
our common stock has at times been relatively low.  If this were to occur in the future, the liquidity and appreciation of our common 
stock may not meet shareholders’ expectations, and the prices at which our stock trades may be volatile.  The market price of our common 
stock could be adversely impacted as a result of sales by existing shareholders of a large number of shares of common stock in the market 
or by the perception that such sales could occur.

We may fail to continue to attract, develop and retain key management and other key employees, which could negatively impact our 
operating results. We depend on the performance of our senior management team and other key employees.  The loss of certain members 
of our senior management, including our Chief Executive Officer, could negatively impact our operating results and ability to execute 
our  business  strategy.  Our  future  success  will  also  depend  in  part  upon  our  ability  to  attract,  train,  motivate  and  retain  qualified 
personnel.  We do not have employment agreements with the executive officers or other employees, but we do maintain key person life 
insurance on the lives of our Chairman of the Board and our Chief Executive Officer.

We may be unable to protect our intellectual property rights.  We rely on a variety of intellectual property rights that we use in our products 
and services.  We may not be able to successfully preserve our intellectual property rights in the future, and these rights could be invalidated, 
circumvented or challenged.  In addition, the laws of some foreign countries in which our products and services have been or may be 
sold  do  not  protect  intellectual  property  rights  to  the  same  extent  as  the  laws  of  the  United  States.  A  failure  to  protect  proprietary 
information and any successful intellectual property challenges or infringement proceedings against us could materially and adversely 
affect our competitive position.  In addition, even if we are successful in protecting our intellectual property rights or defending ourselves 
against a claim of infringement, any related dispute or litigation could be costly and time-consuming and divert management’s attention 
from business.

We may be sued by third parties for alleged infringement of their proprietary rights, which could be costly, time-consuming and limit our 
ability to use certain technologies in the future. As the sizes of our markets increase and our product offerings continue to evolve and 
become more sophisticated, we are more likely to be subject to claims that our technologies infringe upon the intellectual property or 
other proprietary rights of third parties. Given the current legal framework associated with infringement claims, any such claims, with 
or without merit, could be time consuming and expensive and could divert our management’s attention away from the execution of our 
business plan. Moreover, any settlement or adverse judgment resulting from a claim could require us to pay substantial amounts, obtain 
a license to continue to use the technology that is the subject of the claim, or otherwise restrict or prohibit our use of the technology. 
There can be no assurance that we would be able to obtain a license from the third party asserting the claim on commercially reasonable 
terms, if at all; that we would be able to develop alternative technology on a timely basis, if at all; or that we would be able to obtain a 
license to use a suitable alternative technology to permit us to continue offering, and our customers to continue using, our affected product. 
In addition, we may be required to indemnify our customers’ partners for third-party intellectual property infringement claims, which 
would increase the cost to us of an adverse ruling in such a claim. An adverse determination could also prevent us from offering our 
products to others. Infringement claims asserted against us or our vendors may have a material adverse effect on our business, results of 
operations or financial condition.

We maintain inventory that is subject to obsolescence and write downs to the extent it is replaced through product enhancements or 
advances in technology.  As a result of our products being subject to continuous enhancements and design changes, inventory held by us 
is subject to the risk of obsolescence and excess levels that may not be saleable.  Losses incurred as a result could have an adverse impact 
on our future profits.

We may not be able to utilize our capacity efficiently or accurately plan our capacity requirements, which may negatively affect our 
business and operating results.  We increase our production capacity and the overhead that supports production based on anticipated 
market demand.  Market demand, however, has not always developed as expected or remained at a consistent level.  The underutilization 
that can result decreases our profitability.  For example, in fiscal 2007 and 2008, market demand for our products was increasing rapidly, 
resulting  in  expanding  our  capacity.  In  the  second  half  of  fiscal  2009,  net  sales  were  below  our  expectations.  This  resulted  in 
underutilization of our manufacturing capacity.  As a result, our profitability also was below our expectations.

The following factors complicate accurate capacity planning for market demand:

• 
• 
• 
• 
• 

changes in the demand for and mix of products our customers buy;
our ability to add and train our manufacturing staff in advance of demand;
the market’s pace of technological change;
variability in our manufacturing productivity; and
long lead times for most of our plant and equipment expenditures, requiring major financial commitments well in advance of 
actual production requirements.

Page | 16

A future deterioration of our business could result in further underutilization of our manufacturing capacity, resulting in an impairment 
of certain assets in the future.  Our inability to plan our capacity requirements accurately and efficiently utilize our production capacity, 
or our failure to put in place the technologies and capacity necessary to meet market demand, could adversely affect our business, financial 
condition or results of operations.

We depend on single-source suppliers for some of the raw materials used in the manufacture of our products.  We obtain some of our 
raw materials, including, but not limited to, LEDs, power supplies, circuit boards and plastics, from a limited number of suppliers.  If we 
cannot obtain some key raw materials from our suppliers,  the raw materials may not be readily available from other suppliers, other 
suppliers may not agree to supply the materials to us on terms that are as favorable as the terms we currently receive, or that the raw 
materials from any other suppliers may not be of adequate and consistent quality.  Although we believe our supply of raw materials 
currently is adequate for the needs of our business, we cannot assure you that new sources of supply will be available when needed.  Any 
interruption in our supply of raw materials could have a material adverse effect on our ability to manufacture our products until a new 
source of supply is located and, therefore, could have a material adverse effect on our business, financial condition or results of operations.

New regulations related to conflict-free minerals may force us to incur additional expenses.  The Dodd-Frank Wall Street Reform and 
Consumer Protection Act contains provisions to improve transparency and accountability concerning the supply of minerals originating 
from the conflict zones of the Democratic Republic of Congo (DRC) and adjoining countries. As a result, the SEC is required to establish 
new annual disclosure and reporting requirements for those companies who use “conflict” minerals mined from the DRC and adjoining 
countries in their products. When these new requirements are implemented, they could affect the sourcing and availability of minerals 
used in the manufacture of our products. As a result, we cannot ensure that we will be able to obtain minerals at competitive prices, and 
there may be additional costs associated with complying with the new due diligence procedures as required by the SEC. In addition, 
because our supply chain is complex, we may face reputation challenges with our customers and other stakeholders if we are unable to 
sufficiently verify the origins of all minerals used in our products through the due diligence procedures that we implement.

General price increases or significant shortages of raw materials and components could adversely affect our operating margin.  We 
purchase large quantities of raw materials and components, including, but not limited to, aluminum, LEDs, power supplies, circuit boards 
and various other electronic components.  Materials comprise the largest component of costs, representing nearly 71 percent of the cost 
of sales in fiscal 2012. Unless, to the extent described above, we have multiple sources of supply for many of our raw materials, significant 
shortages could disrupt the supply of raw materials. Further increases in the price of these raw materials and components could further 
increase our product costs and materially adversely affect margins. Although we attempt to pass along increased costs in the form of price 
increases to customers, we may decide not to do so for competitive reasons. Even when our price increases are successful, the timing of 
such price increases may lag significantly behind the incurrence of higher costs. As of the date of this report, there were no material parts 
shortages in the market place that were impacting our business.

If our internal control over financial reporting is found to be inadequate, our financial results may not be accurate, raising concerns for 
investors and potentially adversely affecting our stock price.  Under Section 404 of the Sarbanes-Oxley Act of 2002, we are required to 
evaluate and determine the effectiveness of our internal controls over financial reporting.  We have dedicated a significant amount of 
time and resources to ensure compliance with this legislation for the fiscal years ended April 28, 2012, April 30, 2011 and May 1, 2010 
and  will  continue  to  do  so  for  future  periods.  We  may encounter  problems  or  delays  in  completing  the  review  and  evaluation,  the 
implementation of improvements, and the receipt of a positive attestation, or any attestation at all, from our independent registered public 
accounting firm.  In addition, our assessment of our internal controls may identify deficiencies that need to be addressed in our internal 
controls over financial reporting or other matters that may raise concerns for investors and therefore adversely affect our stock price.

Our manufacturing would be interrupted if we were unable to use one of our manufacturing facilities.  We manufacture most of our 
products in two locations in South Dakota and one in Minnesota.  In addition, we manufacture certain products in our China facility.  If 
any of these facilities, or a part thereof, were to be destroyed, shut down or unable to be used for its intended purposes, we would be 
limited in our capacity to meet customer demands until a replacement facility and equipment, if necessary, was found.  The replacement 
of the manufacturing facility could take an extended amount of time before manufacturing operations could restart.  The delay engendered 
by, and the potential cost incurred in, these steps could have a material adverse effect on our business, financial condition or results of 
operations.

The protections we have adopted may discourage takeover offers favored by our shareholders.  We have adopted, and there are available 
under the South Dakota Business Corporation Act (“SD Act”), several provisions that could have the effect of discouraging takeover 
offers.  Of the 120,000,000 shares of capital stock authorized in our articles of incorporation, 5,000,000 shares are undesignated.  Our 
Board of Directors may issue the undesignated shares on terms and with the rights, preferences and designations determined by the Board 
without shareholder action, which could be used to discourage takeover attempts.  Our articles of incorporation provide for a classified 
board consisting of three classes of directors.  Our classified board generally makes it more difficult to replace directors and to acquire 
our company.  We have adopted a shareholder rights plan that provides for the exercise of preferred share purchase rights when a person 
becomes the beneficial owner of 15 percent or more of our outstanding common stock (subject to certain exceptions).  In addition, we 
are governed by the anti-takeover provisions of the current SD Act, which may deny shareholders the receipt of a premium on their 

Page | 17

 
common stock, which in turn have a depressive effect on the market price of the common stock.  In general, shares of a corporation 
acquired in a “control share acquisition,” as defined in the SD Act, have no rights unless voting rights are approved in a prescribed manner.  
There are also provisions that prohibit a public South Dakota corporation from engaging in a “business combination,” as defined in the 
SD Act, with an “interested shareholder,” as defined in the SD Act, for a period of four years after the date of the transaction in which 
the person became an interested shareholder unless the business combination is approved in a prescribed manner.  The SD Act also limits 
the voting rights of shares acquired in specified types of acquisitions and restricts specified types of business combinations.  The existence 
or issuance of "blank check" stock, the classified Board, the existence of our shareholder rights plan and the effect of the anti-takeover 
provisions of the SD Act, individually or in the aggregate, may discourage potential takeover attempts and delay, deter or prevent a change 
in control.  They also may make the removal of management more difficult, which could deprive our shareholders of opportunities to 
sell their shares at prices higher than prevailing market prices.

Significant changes in the market price of our common stock could result in securities litigation claims against us.  Significant price and 
value fluctuations have occurred with respect to the publicly-traded securities of technology companies generally.  The price of our 
common stock has changed significantly in the past and is likely to continue to experience significant changes in the future.  In the past, 
securities litigation claims have been filed against certain companies following a period of decline in the market price of their publicly-
traded securities.  We may be the target of similar securities litigation claims in the future.  Risks associated with litigation often are 
difficult to assess or quantify, and their existence and magnitude can remain unknown for significant periods of time.  Although we 
maintain directors’ and officers’ insurance, the amount of insurance coverage may not be sufficient to cover a claim, and the continued 
availability of this insurance cannot be assured.  Future litigation, if any, may result in substantial costs and divert management’s attention 
and resources, which could materially adversely affect our results of operations, financial condition and liquidity.

Difficult conditions in the capital, credit and commodities markets and in the overall economy could continue to materially adversely 
affect our financial position, results of operations and cash flow and those of our customers, and we do not know if these conditions will 
improve in the near future.  Our financial position, results of operations and cash flow and those of our customers could continue to be 
materially adversely affected by the current and continuing difficult conditions and volatility in the capital, credit and commodities markets 
and in the overall worldwide economy.  These factors, combined with the prior declines in business and consumer confidence and higher 
unemployment, have precipitated a worldwide economic slowdown.  Although these conditions appear to have improved, the continuing 
impact that these factors might have on us and our business is uncertain and cannot be predicted at this time.  Current economic conditions 
have accentuated each of the risks described in this  Report and magnified their potential negative effect on us and our business.  The 
difficult conditions in these markets and the overall economy affect our business in a number of ways.  For example:

•  Although we believe we have sufficient liquidity under our credit agreement with a bank to run our business, under extreme 
market conditions, there can be no assurance that such funds would be available or sufficient and, in such a case, we may not 
be able to successfully obtain additional financing on favorable terms, or at all.

•  Economic  conditions,  including  the  European  debt  crisis,  could  continue  to  result  in  our  customers  experiencing  financial 
difficulties or electing to limit spending because of the declining economy and their inability to obtain credit, which may result 
in decreased net sales and earnings for us.

•  Economic conditions combined with the weakness in the credit markets could continue to lead to increased price competition 
for our products, increased risk of excess and obsolete inventories and higher overhead costs as a percentage of revenue. 
If the markets in which we participate experience further economic downturns, as well as a slow recovery period, this could 
continue to negatively impact our sales and revenue generation, margins and operating expenses, and consequently have a 
material adverse effect on our business, financial condition or results of operations.

• 

We do not know if market conditions or the state of the overall economy will improve or if any improvement will benefit our market.

Circumstances could arise in which our goodwill and intangible assets could become impaired, causing us to recognize substantial non-
cash  impairment  charges,  which  would  adversely  affect  our  financial  results.  We  have  pursued  and  will  continue  to  seek  potential 
acquisitions to complement and expand our existing businesses, increase our revenues and profitability, and expand our markets.  As a 
result of prior acquisitions, we have goodwill and intangible assets recorded on our balance sheet as described in the notes to the consolidated 
financial statements contained elsewhere in this Report.  We will continue to evaluate the recoverability of the carrying amount of our 
goodwill and intangible assets on an ongoing basis, and we may incur substantial non-cash impairment charges, which would adversely 
affect  our  financial  results.  There  can  be  no  assurance  that  the  outcome  of  such  reviews  in  the  future  will  not  result  in  substantial 
impairment charges.  Impairment assessment inherently involves judgment as to assumptions about expected future cash flows and the 
impact of market conditions on those assumptions.  Future events and changing market conditions may impact our assumptions as to 
prices, costs, holding periods or other factors that may result in changes in our estimates of future cash flows.  Although we believe the 
assumptions  we  used  in  testing  for  impairment  are  reasonable,  significant  changes  in  any  one  of  our  assumptions  could  produce  a 
significantly different result.  A decline in our market capitalization or in our estimated forecasted discounted cash flows also could result 
in an impairment of our goodwill and intangible assets.  A non-cash impairment charge could materially and adversely affect the net 
income for the reporting period in which it is recorded.

Page | 18

Our directors and executive officers have substantial influence over us and could limit the ability of our other shareholders to affect the 
outcome of key transactions, including changes of control.  Dr. Aelred Kurtenbach serves as our Chairman of the Board.  His brother, 
Mr. Frank Kurtenbach, is also on our Board and serves in a part-time role within our sales organization.  Mr. Reece Kurtenbach, his son, 
serves as our Executive Vice President.  In addition, Dr. Aelred Kurtenbach has two other children who serve as our Vice President of 
Human Resources and as our Vice President of Manufacturing.  Together, these individuals, in the aggregate, beneficially owned 10.6 
percent of our outstanding common stock as of June 4, 2012, assuming the exercise by them of all of their options that were currently 
exercisable or that vest within 60 days of June 4, 2012.  In addition, our other executive officers and directors, in the aggregate, beneficially 
owned 5.3 percent of our outstanding common stock as of June 4, 2012, assuming the exercise by them of all of their options that were 
currently exercisable or that vest within 60 days of June 4, 2012.  These Kurtenbach family members and our other executive officers 
and directors and their affiliated entities, if acting together, thus are able to influence significantly all matters requiring approval by our 
shareholders, including the election of directors and the approval of mergers or other significant corporate transactions. These shareholders 
may have interests that differ from other shareholders, and they may vote in a way with which other shareholders disagree and that may 
be  adverse  to  other  shareholders’  interests. The  concentration  of  ownership  of  our  common  stock  may  have  the  effect  of  delaying, 
preventing or deterring a change of control of our company, could deprive our shareholders of an opportunity to receive a premium for 
their common stock as part of a sale of our company, and may affect the market price of our common stock. This concentration of 
ownership of our common stock may also have the effect of influencing the completion of a change in control that may not necessarily 
be in the best interests of all of our shareholders. 

Our data systems could fail or their security could be compromised.  Our business operations depend on the reliability of sophisticated 
data systems.  Any failure of these systems, or any breach of our systems’ security measures, could adversely affect our operations, at 
least until our data can be restored and/or the breaches remediated.

Item 1B.  UNRESOLVED STAFF COMMENTS

None.

Item 2.  PROPERTIES

Our principal real estate properties are located in areas we deem necessary to meet sales, service and operating requirements.  We consider 
all of the properties to be both suitable and adequate to meet current and near-term operating requirements.

As of April 28, 2012, we leased approximately 18 facilities throughout the United States and 10 facilities outside the United States for 
sales and service offices.  We also leased one facility in Sioux Falls, South Dakota, comprising approximately 140,000 square feet.  The 
lease  contains  an  option  to  purchase  the  building  from  January  1,  2015  through  December  31,  2016.   Our  China  subsidiary  leases 
approximately 90,500 square feet in a building in Shanghai for sales, service and manufacturing.  The majority of the remaining sales 
and service offices located throughout the United States, Canada, Europe and China are small offices, generally consisting of less than 
10,000 square feet leased under operating leases.  These lease obligations expire on various dates, with the longest commitment extending 
to fiscal 2017.  We believe all of our leases will be renewable at market terms in our discretion as they become due or that suitable 
alternative space will be available to lease under similar terms and conditions.  

We own various buildings in Brookings, South Dakota, totaling approximately 1,000,000 square feet, and a building in Redwood Falls, 
Minnesota, totaling approximately 100,000 square feet.

Item 3.  LEGAL PROCEEDINGS

We are involved in a variety of legal actions relating to various matters that arise in the normal course of business.  Although we are 
unable to predict the ultimate outcome of these legal actions, it is the opinion of management that the disposition of these matters, taken 
as a whole, will not have a material adverse effect on our financial condition or results of operations.

Item 4.  MINE SAFETY DISCLOSURES

Not applicable.

Page | 19

 
PART II

Item  5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER 
PURCHASES OF EQUITY SECURITIES

Our common stock currently is quoted on The NASDAQ Global Select Market under the symbol “DAKT.”  As of June 4, 2012, we had 
1,085 shareholders of record.  Following are the high and low sales prices for our common stock for each quarter within the last two 
fiscal years.

1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

Fiscal Year 2012

High

Low

Fiscal Year 2011

High

Low

$

$

11.81
10.58
10.16
11.02

$

8.07
8.34
7.68
7.99

$

8.96
11.01
17.30
16.45

7.30
7.30
10.83
9.91

On May 24, 2012, our Board of Directors declared a dividend of $0.115 per share payable on June 25, 2012 to holders of record of its 
common stock on June 14, 2012.

On December 2, 2011, our Board of Directors declared a semi-annual dividend of $0.11 per share and a special dividend of $0.40 per 
share payable on December 22, 2011 to holders of record of our common stock on December 8, 2011.

On June 2, 2011, our Board of Directors declared a dividend of $0.11 per share payable on June 24, 2011 to holders of record of our 
common stock on June 13, 2011.

On September 17, 2010, our Board of Directors declared a special dividend of $0.50 per share payable on October 14, 2010 to holders 
of record of our common stock on September 30, 2010.

On June 3, 2010, our Board of Directors declared a dividend of $0.10 per share payable on June 25, 2010 to holders of record of our 
common stock on June 14, 2010.

Although we expect to continue to pay dividends for the foreseeable future, any and all subsequent dividends will be reviewed regularly 
and declared by the Board at its discretion.  In addition, our credit facility imposes limitations on our ability to pay dividends as further 
described in “Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations – Liquidity and Capital 
Resources.”

Page | 20

 
 
Performance Graph

The following graph shows changes during the period from April 28, 2007 to April 28, 2012 in the value of $100 invested in: (1) our 
common stock; (2) The NASDAQ Composite; and (3) the Standard and Poor's 600 Index for Electronic Equipment Manufacturers.  The 
values of each investment as of the dates indicated are based on share prices plus any dividends in cash, with the dividends reinvested 
on the date they were paid.  The calculations exclude trading commissions and taxes.

Item 6.  SELECTED FINANCIAL DATA (in thousands, except per share data)

The table below provides selected historical financial data, which should be read in conjunction with the Consolidated Financial Statements, 
the Notes to the Consolidated Financial Statements, and “Management’s Discussion and Analysis of Financial Condition and Results of 
Operations,” which are included in Items 7 and 8 of this Annual Report on Form 10-K.  The statement of operations data for the fiscal 
years ended April 28, 2012, April 30, 2011 and May 1, 2010 and the balance sheet data at April 28, 2012 and April 30, 2011 are derived 
from, and are qualified by reference to, the audited Consolidated Financial Statements included elsewhere in this report.  The statement 
of operations data for the fiscal years ended May 2, 2009 and April 26, 2008 and the balance sheet data at May 1, 2010, May 2, 2009 and 
April 26, 2008 are derived from audited financial statements that are not included in this report. 

Statement of Operations Data:

Net sales
Gross profit
Operating income (loss)
Net income (loss)

Diluted earnings (loss) per share
Weighted average diluted shares outstanding
Balance Sheet Data:

Working capital
Total assets
Total long-term liabilities
Total shareholders' equity
Cash dividends per share

2012

2011

2010

2009

2008

$

$

489,526
113,437
10,275
8,489
0.20
42,304

119,833
315,967
15,989
190,805
0.62

$

$

441,676
111,484
19,527
14,244
0.34
42,277

128,160
327,847
15,083
203,102
0.60

$

$

393,185
94,556
(6,730)
(6,989)
(0.17)
40,908

118,625
305,851
14,358
207,053
0.10

$

$

580,681
155,358
42,617
26,428
0.64
41,152

104,542
324,876
10,536
211,911
0.09

$

$

499,677
147,590
38,243
26,213
0.63
41,337

62,545
294,479
8,074
183,253
0.07

Page | 21

 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS (in thousands, except per share data)

The following discussion highlights the principal factors affecting changes in our financial condition and results of operations.  This 
discussion should be read in conjunction with the accompanying Consolidated Financial Statements and notes to Consolidated Financial 
Statements.

OVERVIEW

We design, manufacture and sell a wide range of display systems to customers throughout the world.  We focus our sales and marketing 
efforts on markets, geographical regions and products.  Our primary five segments consist of four domestic segments and one International 
segment.  The four domestic segments consist of Live Events, Commercial, Schools and Theatres, and Transportation.

Our net sales and profitability historically have fluctuated due to the impact of large product orders, such as display systems for professional 
sports facilities and colleges and universities, as well as the seasonality of the sports market. Net sales and gross profit percentages also 
have fluctuated due to other seasonality factors, including the impact of holidays, which primarily affects our third quarter.  Our gross 
margins on large product orders tend to fluctuate more than those for smaller standard orders.  Large product orders that involve competitive 
bidding and substantial subcontract work for product installation generally have lower gross margins.  Although we follow the percentage 
of completion method of recognizing revenues for large custom orders, we nevertheless have experienced fluctuations in operating results 
and expect that our future results of operations will be subject to similar fluctuations.

Orders are booked and included in backlog only upon receipt of a firm contract and after receipt of any required deposits.  As a result, 
certain orders for which we have received binding letters of intent or contracts will not be booked until all required contractual documents 
and deposits are received.  In addition, order bookings can vary significantly as a result of the timing of large orders.

GENERAL

Our business, especially the large video display business in all of our business units, is very competitive, and generally our margins on  
large video display contracts are similar across the business units over the long-term.  There are, however, differences that arise in the 
short term among the business units, which are discussed more fully in the following analysis.

Overall, our business growth is driven by the market demand for large format electronic displays and the depth and quality of our products, 
including  related  control  systems,  service  offerings  and  our  technology  that  serve  these  market  demands.  This  growth,  however,  is 
partially offset by declines in product prices caused by increasing competition as well as declines in the costs of the raw materials and 
improved product designs and manufacturing methods which decreases the per unit selling prices of displays.  Within each business unit, 
there are also key growth drivers that apply uniquely to that business unit.

Commercial Business Unit: Over the long-term, we believe that the following factors are important growth drivers to our Commercial 
business unit:

•  The continued deployment of digital billboards, which we believe can expand as billboard companies continue developing new 
sites for digital billboards and start to replace digital billboards which are reaching end of life, which we expect could start 
happening  in  fiscal  2014.   This  growth  is  dependent  on  there  being  no  adverse  changes  in  the  digital  billboard  regulatory 
environment, which could restrict future deployments of billboards, as well as maintaining our current market share of the 
business that is concentrated in a few large billboard companies.

•  The growing interest in our standard display products that are used in many different retail-type establishments among other 

types of applications.  The demand in this area is driven by:

•  On-premise  advertising  through  outdoor  electronic  display  systems  by  retailers  and  other  types  of  commercial 

establishments to attract motorists and others into their establishment;

•  The establishments need to communicate messages to the general public; and
• 

in the future, increased demand from national accounts, including retailers, quick-serve restaurants and other types of 
nationwide organizations.

• 

Increasing interest in spectaculars, which include very large, intricate displays seen at casinos, auto dealerships, amusement 
parks and Times Square type locations.

•  The introduction of architectural lighting products for commercial buildings, which real estate owners use to add accents or 

effects to an entire side or circumference of a building to communicate messages or to decorate the building.

Page | 22

Live Events Business Unit: Over the long-term, we believe that growth in the Live Events business unit will result from a number of 
factors, including:

Facilities spending more on larger display systems.

• 
•  Lower product costs, which are driving an expansion of the marketplace.
•  Our product and services offerings, which remain the most integrated and comprehensive offerings in the industry.
•  The competitive nature of sports teams, which strive to out-perform their competitors with display systems.
•  The desire for high-definition video displays, which typically drives larger displays or higher resolution displays, both of which 

increase the average transaction size.

Schools and Theatres: Over the long-term, we believe that growth in the Schools and Theatres business unit will result from a number 
of factors, including:

• 

• 

Increasing demand for video systems in high schools, as school districts realize the revenue generating potential of these displays 
versus traditional scoreboards.
Increasing demand for different types of displays, such as message centers at schools to communicate to students, parents and 
the broader community.

•  The use of more sophisticated display systems in less common venues, such as aquatic centers and track facilities.

Transportation: Over the long-term, we believe that growth in the Transportation business unit will result from increasing applications 
of electronic displays in locations to manage an increasing number of commuters, including roadway, airport, parking, transit and other 
applications.  This growth is highly dependent on government spending, primarily federal government spending.

International: Over the long-term, we believe that growth in the International business unit will result from achieving greater penetration 
in various geographies, building products more suited to individual markets, and the reasons listed in each of the other business units to 
the extent they apply outside the United States.

Each of our business units is impacted by adverse economic conditions in different ways and to different degrees.  The effects of an 
adverse economy are generally less severe on our sports related business as compared to our other businesses, although in severe economic 
downturns, the sports business can be adversely impacted.  Our Commercial and International business units are highly dependent on 
economic conditions in general.  Beginning in fiscal 2009, we began to see the impacts of the economy negatively impact our Commercial 
business unit and, to a lesser degree, our International business unit.   As we entered into fiscal 2010, we began to see the adverse economic 
conditions impact the sports business in our Live Events and Schools and Theatres business units.  Beginning in the second half of fiscal 
2011,  we  saw  our  Commercial  business  unit start  to  rebound,  led  by  improvements  in  orders  for  digital  billboards,  followed  by 
improvements in other business units.  We are uncertain as to how much the current economic conditions are still impacting our business, 
but we believe that there are still adverse implications of the current economic conditions in all of our business units.

The cost and selling prices of our products have significantly decreased over time due to increased competition across all business units, 
lower component costs and product design changes.  They are expected to continue to decline in future years.  As a result, each year we 
must sell more products to generate the same level of net sales as in previous fiscal years. 

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The following discussion and analysis of financial condition and results of operations are based upon our consolidated financial statements, 
which have been prepared in accordance with accounting principles generally accepted in the United States of America.  The preparation 
of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues 
and expenses and related disclosure of contingent assets and liabilities.  On a regular basis, we evaluate our estimates, including those 
related  to  estimated  total  costs  on  long-term  construction-type  contracts,  costs  to  be  incurred  for  product  warranties  and  extended 
maintenance  contracts,  bad  debts,  excess  and  obsolete  inventory,  income  taxes,  share-based  compensation  and  contingencies.  Our 
estimates are based on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, 
the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent 
from other sources.  Actual results may differ from these estimates under different assumptions or conditions.

We believe the following critical accounting policies require significant judgments and estimates in the preparation of our consolidated 
financial statements:

Revenue recognition on long-term construction-type contracts. Earnings on construction-type contracts are recognized on the percentage-
of-completion method, measured by the percentage of costs incurred to date to estimated total costs for each contract.  Contract costs 
include all direct material and labor costs and those indirect costs related to contract performance.  Indirect costs include charges for such 
items as facilities, engineering, and project management.  Provisions for estimated losses on uncompleted contracts are made in the period 

Page | 23

in which such losses are capable of being estimated.  Generally, construction-type contracts we enter into have fixed prices established, 
and to the extent the actual costs to complete construction-type contracts are higher than the amounts estimated as of the date of the 
financial statements, the resulting gross margin would be negatively affected in future quarters when we revise our estimates.  Our practice 
is to revise estimates as soon as such changes in estimates are known.  We do not believe there is a reasonable likelihood that there will 
be a material change in future estimates or assumptions we use to determine these estimates.  We combine contracts for accounting 
purposes when they are negotiated as a package with an overall profit margin objective, essentially represent an agreement to do a single 
project for a customer, involve interrelated construction activities, and are performed concurrently or sequentially.  When a group of 
contracts is combined, revenue and profit are earned uniformly over the performance of the combined projects.  We segment revenues 
in  accordance  with  the  contract  segmenting  criteria  in Accounting  Standards  Codification  (“ASC”)  650-35,  Construction-Type  and 
Production-Type Contracts.

Allowance for doubtful accounts.  We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of 
our customers to make required payments.  If the financial condition of our customers were to deteriorate, resulting in an impairment of 
their ability to make payments, additional allowances may be required.  To identify impairment in customers’ ability to pay, we review 
aging reports, contact customers in connection with collection efforts and review other available information.  Although we consider our 
allowance for doubtful accounts adequate, if the financial condition of our customers were to deteriorate and impair their ability to make 
payments to us, additional allowances may be required in future periods.  Subsequent to April 28, 2012, we became aware of circumstances 
that could cause an increase in our allowance for doubtful accounts in an amount between $0 and $2.5 million.  These circumstances 
arise out of a contract in China for which payment by our customer is dependent on funding from a local government entity that is not 
under any legal obligation to provide.  Excluding this issue, we do not believe there is a reasonable likelihood that there will be a material 
change in the future estimates or assumptions we use to determine the allowance for doubtful accounts.  As of April 28, 2012 and April 30, 
2011, we had an allowance for doubtful accounts balance of approximately $2.4 million and $2.5 million, respectively.

Warranties.  We have recognized a reserve for warranties on our products equal to our estimate of the actual costs to be incurred in 
connection with our performance under the warranties.  Generally, estimates are based on historical experience taking into account known 
or expected changes.  If we would become aware of an increase in our estimated warranty costs, additional reserves may become necessary, 
resulting in an increase in costs of goods sold.  We do not believe there is a reasonable likelihood that there will be a material change in 
the future estimates or assumptions we use to determine our reserve for warranties.  As of April 28, 2012 and April 30, 2011, we had 
approximately $22.2 million and $23.0 million reserved for these costs, respectively.

Extended warranty and product maintenance.  We recognize deferred revenue related to separately priced extended warranty and product 
maintenance agreements.  The deferred revenue is recognized ratably over the contractual term.  If we would become aware of an increase 
in our estimated costs under these agreements in excess of our deferred revenue, additional reserves may be necessary, resulting in an 
increase in costs of goods sold.  In determining if additional reserves are necessary, we examine cost trends on the contracts and other 
information and compare that to the deferred revenue.  We do not believe there is a reasonable likelihood that there will be a material 
change in the future estimates or assumptions we use to determine estimated costs under these agreements.  As of April 28, 2012 and 
April 30, 2011, we had $14.0 million and $13.3 million of deferred revenue related to separately priced extended warranty and product 
maintenance agreements, respectively.

Inventory.  Inventories are stated at the lower of cost or market.  Market refers to the current replacement cost, except that market may 
not exceed the net realizable value (that is, the estimated selling price in the ordinary course of business less reasonably predictable costs 
of completion and disposal), and market is not less than the net realizable value reduced by an allowance for normal profit margins.  In 
valuing inventory, we estimate market value where it is believed to be the lower of cost or market, and any necessary changes are charged 
to costs of goods sold in the period in which they occur.  In determining market value, we review various factors such as current inventory 
levels, forecasted demand and technological obsolescence.  We do not believe there is a reasonable likelihood that there will be a material 
change in the future estimates or assumptions we use to calculate the estimated market value of inventory.  However, if market conditions 
change, including changes in technology, product components used in our products or in expected sales, we may be exposed to unforeseen 
losses that could be material.

Income taxes.  As part of the process of preparing our consolidated financial statements, we are required to estimate our income taxes in 
each of the jurisdictions in which we operate.  This process involves estimating the actual current tax expense, as well as assessing 
temporary differences in the treatment of items for tax and financial reporting purposes.  These timing differences result in deferred tax 
assets and liabilities, which are included in our consolidated balance sheets.  We must then assess the likelihood that our deferred tax 
assets will be recovered from future taxable income in each jurisdiction, and to the extent we believe that recovery is not likely, a valuation 
allowance must be established.  We review deferred tax assets, including net operating losses, and to the extent we believe that the asset 
may not be realized, we recognize a valuation allowance.  If our estimates of future taxable income are not met in future periods, a 
valuation allowance for some of these deferred tax assets may be required.  We believe that we will generate taxable income in future 
years which will allow for realization of deferred tax assets.  Realization of the deferred tax assets would require approximately $25 
million of taxable income, which we believe is achievable through carry back of losses or future earnings.

Page | 24

We operate within multiple taxing jurisdictions, both domestic and international, and are subject to audits in these jurisdictions.  These 
audits can involve complex issues, including challenges regarding the timing and amount of deductions and the allocation of income 
amounts to various tax jurisdictions.  At any one time, multiple tax years are subject to audit by various tax authorities.

We record our income tax provision based on our knowledge of all relevant facts and circumstances, including the existing tax laws, the 
status of any  current examinations and  our understanding of how the tax authorities view certain relevant industry and commercial 
matters.  In evaluating the exposures associated with our various tax filing positions, we record reserves for probable exposures consistent 
with ASC 740, Income Taxes.  A number of years may elapse before a particular matter for which we have established a reserve is audited 
and fully resolved or clarified.  We adjust our income tax provision in the period in which actual results of a settlement with tax authorities 
differs from our established reserve, when the statute of limitations expires for the relevant taxing authority to examine the tax position, 
or when more information becomes available.  Our tax contingencies reserve contains uncertainties because management is required to 
make assumptions and apply judgment to estimate the exposure associated with our various filing positions.  We believe that any potential 
tax assessments from various tax authorities that are not covered by our income tax provision will not have a material adverse impact on 
our consolidated financial position, results of operations or cash flow.

We have not recorded U.S. deferred income taxes on certain of our non-U.S. subsidiaries’ undistributed earnings, as such amounts are 
intended to be reinvested outside the United States indefinitely.  However, should we change our business and tax strategies in the future 
and decide to repatriate a portion of these earnings to one of our U.S. subsidiaries, including cash maintained by these non-U.S. subsidiaries, 
additional U.S. tax liabilities would be incurred.  It is not practical at this time to estimate the amount of additional U.S. tax liabilities 
we would incur.

Some of the countries in which we are located allow tax holidays or provide other tax incentives to attract and retain business.  We have 
obtained holidays or other incentives where available and practicable.  Our taxes could increase if certain tax holidays or incentives were 
retracted for past periods (which in some cases could occur if we had not satisfied the conditions on which such holidays or incentives 
are based), they are not renewed upon expiration, or tax rates applicable to us in such jurisdictions are otherwise increased.  Our tax 
holiday with respect to our Chinese operations expired as of December 31, 2011 and as of April 28, 2012, we are not benefiting from 
any tax incentives in foreign jurisdictions which would have a material impact on our effective tax rate.  In addition, any acquisitions 
may cause our effective tax rate to increase, depending on the jurisdictions in which the acquired operations are located.

Asset Impairment. Carrying values of goodwill and other intangible assets with indefinite lives are reviewed at least annually for possible 
impairment in accordance with ASC 350, Intangibles - Goodwill and Other.  Our impairment review involves estimating of the fair value 
of  goodwill  and  indefinite-lived  intangible  assets  using  a  combination  of  a  market  approach  and  an  income  (discounted  cash  flow) 
approach at the reporting unit level that requires significant management judgment with respect to revenue and expense growth rates, 
changes in working capital, and the selection and use of an appropriate discount rate.  The estimates of fair value of reporting units are 
based on the best information available as of the date of the assessment.  The use of different assumptions would increase or decrease 
estimated discounted future operating cash flows and could increase or decrease an impairment charge.  We use our judgment in assessing 
whether assets may have become impaired between annual impairment tests.  Indicators such as adverse business conditions, economic 
factors and technological change or competitive activities may signal that an asset has become impaired.

Carrying values for long-lived tangible assets and definite-lived intangible assets, excluding goodwill and indefinite-lived intangible 
assets, are reviewed for possible impairment as circumstances warrant in connection with ASC 360-10-05-4, Impairment or Disposal of 
Long-Lived Assets.  Impairment reviews are conducted when we believe that a change in circumstances in the business or external factors 
warrants a review.  Circumstances such as the discontinuation of a product or product line, a sudden or consistent decline in the forecast 
for a product, changes in technology or in the way an asset is being used, a history of negative operating cash flow, or an adverse change 
in legal factors or in the business climate, among others, may be indicators that trigger an impairment review.  The Company’s initial 
impairment review to determine if a potential impairment charge is required is based on an undiscounted cash flow analysis at the lowest 
level for which identifiable cash flows exist.  The analysis requires judgment with respect to changes in technology, the continued success 
of product lines, future volume, revenue and expense growth rates, and discount rates.

Share-based compensation.  We use the Black-Scholes standard option pricing model (“Black-Scholes model”) to determine the fair 
value of stock options and stock purchase rights.  The determination of the fair value of the awards on the date of grant using the Black-
Scholes model is affected by our stock price as well as by assumptions regarding other variables, including projected employee stock 
option exercise behaviors, risk-free interest rate, expected volatility of our stock price in future periods, and expected dividend yield.

We analyze historical employee exercise and termination data to estimate the expected life assumption of a new employee option.  We 
believe that historical data currently represents the best estimate of the expected life of a new employee option.  The risk-free interest 
rate we use is based on the U.S. Treasury zero-coupon yield curve on the grant date for a maturity similar to the expected life of the 
options.  We estimate the expected volatility of our stock price in future periods by using the implied volatility in market traded options.  Our 
decision to use expected volatility was based on the availability of actively traded options for our common stock and our assessment 
that expected volatility is more representative of future stock price trends than the historical volatility of our common stock.  We use an 

Page | 25

expected dividend yield consistent with our dividend yield over the period of time we have paid dividends in the Black-Scholes option 
valuation model.  The amount of share-based compensation expense we recognize during a period is based on the portion of the awards 
that are ultimately expected to vest.  We estimate pre-vesting option forfeitures at the time of grant by analyzing historical data, and we 
revise those estimates in subsequent periods if actual forfeitures differ from those estimates.

If factors change and we employ different assumptions for estimating share-based compensation expense in future periods or if we decide 
to use a different valuation model, the expense in future periods may differ significantly from what we have recorded in the current period 
and could materially affect our net earnings and net earnings per share in a future period.

RECENT ACCOUNTING PRONOUNCEMENTS

For a summary of recently issued accounting pronouncements and the effects those pronouncements would have on our financial results, 
see Note 1 of the Notes to our Consolidated Financial Statements included in this report.

RESULTS OF OPERATIONS

Net Sales

(in thousands)
Net Sales:

Commercial
Live Events
Schools & Theatres
Transportation
International

Orders:

Commercial
Live Events
Schools & Theatres
Transportation
International

Year Ended

April 28, 2012

April 30, 2011

May 1, 2010

Amount

Percent
Change

Amount

Percent
Change

Amount

$

$

$

$

148,585
160,933
59,662
48,284
72,062
489,526

153,268
157,695
58,534
55,060
55,396
479,953

32.1% $
(0.4)
(4.2)
6.8
20.0
10.8% $

32.3% $
3.2
(5.6)
25.5
(15.2)

9.1% $

112,515
161,572
62,310
45,215
60,064
441,676

115,820
152,851
61,995
43,878
65,318
439,862

22.5% $
1.5
(0.9)
11.7
55.1
12.3% $

23.4% $
(1.7)
(0.8)
(4.5)
37.6
8.5% $

91,860
159,229
62,878
40,481
38,737
393,185

93,833
155,509
62,493
45,968
47,482
405,285

Fiscal Year 2012 as compared to Fiscal Year 2011
Commercial: The increase in net sales in our Commercial business unit for fiscal 2012 compared to fiscal 2011 is the net result of:

•  An increase in orders of approximately 49 percent in our billboard business.  This growth was the result of the large outdoor 
advertising companies increasing their rollout of digital billboards beginning in calendar 2011 and our ability to gain back a 
portion of the business with one large outdoor advertising company.

•  An increase of approximately 60 percent in orders for large video display systems, primarily spectaculars, which we attribute 

to improvements in the economy and a growing market.

•  A 15 percent increase in orders for our standard product displays, which appears to be a reflection of improvement in the economy 

as well as our expanded product offerings, including our GalaxyPro line of displays.

Live Events:  Net sales were generally flat in fiscal 2012 as compared to fiscal 2011.  During fiscal 2012, orders and net sales were 
impacted by:

•  A decrease in orders and net sales for professional baseball facilities.  During fiscal 2011, we booked approximately $22.9 million 
in orders for professional baseball projects  compared to approximately $10.7 million in 2012.  Net sales in professional baseball 
facilities were $28.8 million and $9.6 million for fiscal 2011 and 2012, respectively.  These changes were the result of higher 
than expected orders in fiscal 2011 that were delayed from fiscal 2010  as a result of economic conditions, which drove 2011 
to unusually high levels. 

•  A decrease in orders and net sales for professional football and basketball facilities.  During fiscal 2011, we booked approximately 
$15.4 million in orders for professional football and basketball projects, compared to approximately $7.5 million in fiscal 2012.  

Page | 26

 
 
 
 
 
 
 
Net sales were $20.2 million and $7.3 million for fiscal 2011 and 2012.  This change was the result of the labor issues in both 
sports in the spring and summer of calendar year 2011.  

•  An increase in orders for colleges and universities which more than offset the declines mentioned above.  This increase was the 

result of the factors driving growth in the Live Events business unit as described previously.   

A number of factors, such as the discretionary nature of customers committing to upgrade systems, versus the non-discretionary purchases 
associated with new construction, the current aggressive competitive environment and various other factors, make forecasting fiscal 2013 
orders and net sales difficult.  However, for the reasons cited previously, we believe that over the long term, we expect to see this business 
unit grow, assuming that the economy continues to improve and we are successful at counteracting competitive pressures.

Schools and Theatres:  The decrease in net sales in our Schools and Theatres business unit for fiscal 2012 compared to fiscal 2011 is the 
result of economic pressures on schools, which we believe inhibits spending in spite of the revenue generation abilities of these display 
systems for schools.  

A positive aspect that could drive growth in the Schools and Theatres business unit in the future is the increase in opportunities for larger 
video systems, primarily in high school facilities which benefit from our sports marketing services that generate advertising revenue to 
fund the display systems.  For the long term, we believe that this business unit presents growth opportunities as the economy improves.

Transportation:  The increase in net sales in our Transportation business unit for fiscal 2012 compared to fiscal 2011 is the result of the 
increase in orders booked during this period, which was driven by orders from the New Jersey Turnpike under a $25 million, three year 
procurement contract.  Net sales from this customer exceeded $5.0 million for fiscal 2012.  As a result of a large order booked in the first 
quarter of fiscal 2013 in excess of $20 million and an award of a large procurement contract for more than $20 million which is subject 
to contract negotiations and a minimum commitment of approximately $5 million, we believe that net sales will increase significantly 
in fiscal 2013 as compared to fiscal 2012.

International:  The increase in net sales in our International business unit for fiscal 2012 compared to fiscal 2011 is the result of the 
higher backlog of business we had at the beginning of fiscal 2012, primarily as a result of a large contract for a new arena built in Mexico 
during fiscal 2012.  At the end of fiscal 2011, the backlog of this contract was approximately $8.9 million compared to zero at the end 
of fiscal 2012.  We believe that although orders for this business unit have declined in fiscal 2012, over the long-term, this business unit 
represents a significant area of growth as we penetrate markets we have not focused on previously.

Fiscal Year 2011 as compared to Fiscal Year 2010
Commercial Business Unit.  Net sales in our outdoor advertising business, which is a component of the Commercial business unit, were 
up 65 percent in fiscal 2011 as compared to fiscal 2010.  Orders in the outdoor advertising business were up approximately 108 percent 
in fiscal 2011 compared to fiscal 2010.  In addition to better economic conditions in fiscal 2011 compared to fiscal 2010 for outdoor 
advertisers, during the first quarter of fiscal 2011, we were successful in earning back business from a large outdoor advertising company 
that had not placed significant orders with us during fiscal 2010.  During the second quarter of fiscal 2011, two of the large outdoor 
advertising companies in the United States announced their plans for an increase in digital billboard deployments beginning in the first 
calendar quarter of 2011.  These plans, in addition to the improving economy benefiting other outdoor advertising companies, caused 
both orders and sales to rise.  We also believe that our ability to maintain our market share  had been aided by the industry’s acceptance 
of our Series 4000 digital billboard product.  

Net sales in the reseller portion of the Commercial business unit increased by approximately 14 percent in fiscal 2011 compared to fiscal 
2010, while orders increased by approximately 15 percent.  The increase in both orders and net sales was primarily driven by an increase 
in the large contract portion of this business, which includes spectaculars and other large video display systems.  The increase was also 
aided by the introduction of our architectural lighting products.

Live Events Business Unit.  The changes in net sales and orders for the Live Events business unit for fiscal 2011 as compared to fiscal 
2010 was the result of a number of factors.  The most significant positive factor was the improvement in orders for professional baseball 
facilities.  We were awarded over $20 million in contracts each exceeding $3 million for major league baseball facilities during the second 
and third quarters of fiscal 2011 compared to none for the same periods in fiscal 2010.  These baseball contracts, plus one additional 
contract booked in late fiscal 2010, contributed over $27.0 million in net sales in fiscal 2011.  This increase from the baseball contracts 
was offset by a decline in large contracts over $5 million in fiscal 2011 compared to fiscal 2010.  Net sales on contracts in excess of $5 
million declined from $37.3 million in fiscal 2010 to $34.8 million in fiscal 2011.  The decline is primarily due to the decreased number 
of new construction projects as discussed in prior filings.   

Schools and Theatres Business Unit.  The changes in net sales in the Schools and Theatres business unit in fiscal 2011 compared to fiscal 
2010 were the result of the sale of a  higher number of custom video and scoring systems due to more opportunities created by our sports 
marketing business and the increased demand for large video systems, offset by declines in our standard scoreboard, display and hoist 
product sales.  

Page | 27

 
Transportation Business Unit.  The increase in net sales in the Transportation business unit for fiscal 2011 was due to the reduction in 
backlog that existed at the beginning of the fiscal year, which was higher than normal.  Orders were down slightly in fiscal 2011 compared 
to fiscal 2010 as a result of a couple of unusually large orders booked in the second half of fiscal 2010, including one order in excess of 
$8 million for an east coast transit authority.  The decline in backlog resulted from improvements in our manufacturing throughput during 
late fiscal 2011.

International Business Unit.  The increase in net sales in the International business unit during fiscal 2011 compared to fiscal 2010 was 
the result of the higher backlog at the beginning of fiscal 2011 as compared to the backlog at the beginning of fiscal 2010 and the increase 
in orders throughout fiscal 2011.   Included in orders in fiscal 2011 is a large project in excess of $10 million for a new arena in Mexico.  

Advertising Revenues

We occasionally sell products in exchange for the advertising revenues generated from the use of our display products.  These sales 
represented less than one percent of net sales for fiscal 2011 and 2010.  The gross profit percent on these transactions has typically been 
higher than the gross profit percent on other transactions of similar size, although the selling expenses associated with these transactions 
are typically higher. 

Backlog

The  product  order  backlog  as  of  April 28,  2012  was  approximately  $123  million  as  compared  to  $131  million  as  of  April 30, 
2011.  Historically, our backlog varies due to the timing of large orders and customer delivery schedules for these orders.  The backlog 
decreased from one year ago in our Live Events and Schools and Theatres business units and increased in our other business units.   

Backlog is not a measure defined by U.S. generally accepted accounting principles, and our methodology for determining backlog may 
vary from the methodology used by other companies in determining their backlog amounts.  Our backlog is equal to the amount of net 
sales expected to be recognized in future periods on standard product and contract sales that are evidenced by an arrangement, with prices 
that are fixed and determinable and with collectability reasonably assured.  Backlog may not be indicative of future operating results, 
and arrangements in our backlog may be canceled, modified or otherwise altered; therefore, it is not necessarily indicative of future sales 
or net income.

Gross Profit

(in thousands)
Commercial
Live Events
Schools & Theatres
Transportation
International

Year Ended

April 30, 2011
As a
Percent of
Net Sales

April 28, 2012
As a
Percent of
Net Sales

Amount
38,123
$
26,477
15,532
14,445
18,860
$ 113,437

Percent
Change

Amount
49.2% $
25,544
(18.0)
32,276
(10.1)
17,272
(7.7)
15,647
20,745
(9.1)
1.8% $ 111,484

25.7%
16.5
26.0
29.9
26.2
23.2%

May 1, 2010

Percent
Change

Amount
18,741
33,702
16,480
12,815
12,818
94,556

36.3% $
(4.2)
4.8
22.1
61.8
17.9% $

As a
Percent of
Net Sales

20.4%
21.2
26.2
31.7
33.1
24.0%

22.7%
20.0
27.7
34.6
34.5
25.2%

Fiscal Year 2012 as compared to Fiscal Year 2011
The decrease in our gross profit percentage for fiscal 2012 compared to fiscal 2011 is the net result of the following:

•  A decrease of approximately 1.4 percentage points in margin on product sales.
•  A decrease of approximately 1.3 percentage points as a result of higher overhead costs associated with our services business.
•  An increase of approximately 1.2 percentage points as a result of lower warranty expenses as a percentage of net sales.  For 

fiscal 2012, warranty costs were approximately 2.7 percent of net sales compared to 3.9 percent in fiscal 2011.

We have been challenged with increased levels of competitive pressures, by added costs of our services infrastructure as we deploy and 
reengineer systems and processes, and, to a lesser degree, higher than expected warranty costs.  In order to reduce warranty costs and to 
address competitive factors, we began expending significant effort on developing our new outdoor DVX technology in fiscal 2009 and 
then, in fiscal 2011, on our new indoor DVN technology, which are common module platforms that have replaced many of the different 
and unique modules for each of our display resolutions and types.  Part of this development also involves the markets’ increasing interest 
in higher resolution outdoor displays, which require surface mount technology as opposed to the traditional through-hole technology.

Page | 28

   
 
 
The DVX and DVN technologies decrease the cost of displays significantly and supply the market with higher resolution products.  We 
have also invested significant resources in quality initiatives and reliability equipment to test new designs.  We believe that this technology 
and investment in quality initiatives will drive down warranty costs over the long term and make our products more competitive, both 
of which are intended to increase gross profit percentages and drive higher sales.

One of the challenges that occurred with the downturn of our business during fiscal 2009 was the higher percentage of fixed costs in 
manufacturing relative to net sales.  Since the downturn, we have been lowering that percentage through cost reductions, lean initiatives 
and higher sales, and we expect to continue lowering it, adding to the gross profit percentages.  Total manufacturing conversion costs for 
fiscal 2012 and fiscal 2011 were approximately $77.2 million and $72.3 million, respectively.  These conversion costs represented 15.8 
percent and 16.4 percent of sales for fiscal 2012 and 2011, respectively. 

It is difficult to project gross profit levels for fiscal 2013 because of the uncertainty regarding the level of sales, and the competitive 
factors described previously, although we expect that gross profit levels will increase as we improve utilization of our services organization 
and we continue to decrease warranty expenses as a percentage of sales.  This assumes that competitive pressures remain consistent with 
the levels of fiscal 2012.

Commercial:  The gross profit percent increase in the Commercial business unit for fiscal 2012 compared to fiscal 2011 is the net result 
of:

•  A decrease in warranty expenses, which added approximately 2.5 percentage points to gross profit percentage and resulted from 

the actions previously discussed and some unusually higher costs in fiscal 2011, as explained in prior filings.

•  A decrease in gross profit percentage on services and maintenance agreements, which caused a decrease of approximately 0.9 

percentage points. 

•  A decrease in the gross profit on product sales that decreased gross profit percentage by approximately 0.3 percentage points, 
primarily due to an increased percentage of net sales in the billboard niche, which typically has lower gross profit percentages.

•  An increase in our services overhead, which decreased gross profit percentage by approximately 0.8 percentage points.
• 

Increased cost absorption in manufacturing due to the increased level of net sales, which improved gross profit percentages by 
approximately 1.5 percentage points.  

Live Events:  The gross profit percent decrease in the Live Events business unit for fiscal 2012 compared to fiscal 2011 is the net result 
of:

•  A decrease in gross profit percentage on product sales, which reduced gross profit percentage by approximately 1.1 percentage 

points.
Increases in our services overhead, which decreased gross profit percentage by approximately 2.2 percentage points.

• 
•  Lower plant utilization due to the overall lower sales volumes, which decreased gross profit percentage by approximately 1.2 

percentage points.

•  A decrease in warranty expenses, which added approximately 0.7 percentage points to the gross profit percentage and resulted 

from the actions previously discussed and some unusually higher costs in fiscal 2011, as explained in prior filings.

Schools and Theatres:  The gross profit percentage decrease in the Schools and Theatres business unit for fiscal 2012 compared to fiscal 
2011 is the net result of:

•  A decrease in gross profit percentage in product sales, which decreased the overall gross profit percentage by approximately 1.3 

percentage points.

•  A decrease in warranty expenses, which added approximately 2.1 percentage points to the gross profit percentage.
•  An increase in our services overhead, which reduced the gross profit percentage by approximately 1.8 percentage points.
•  Lower plant utilization due to the overall lower sales volumes, which decreased gross profit percentage by approximately 0.8 

percentage points.

Transportation: The gross profit percent increase in the Transportation business unit for fiscal 2012 compared to fiscal 2011 is the net 
result of:

•  A decrease in the gross profit percentage on product sales, which decreased the overall gross profit percentage by approximately 

• 

0.6 percentage points.
Increase conversion costs as a percent of sales and increased inventory losses, which decreased the gross profit percentage by 
approximately 2.6 percentage points.

•  An increase in our services overhead, which reduced the gross profit percentage by approximately 1.3 percentage points.

Page | 29

  
International:  The gross profit percent decrease in the International business unit for fiscal 2012 compared to fiscal 2011 is the net result 
of:

•  A decrease in the gross margin on product sales, which decreased the overall gross profit by approximately 6.0 percentage 
points.  This  decrease  is  the  result  of  a  number  of  factors,  including  added  costs  to  conform  products  to  local  regulatory 
requirements and a lower margin on contracts booked due to the factors described below.

•  An increase in warranty costs, which added approximately 0.3 percentage points.
•  An increase in manufacturing costs, primarily in China as we increased the capabilities there.  

Historically, our gross margins in the International business unit have generally been higher than in our other business units as a result 
of the focus on more profitable contracts, as we have limited penetration in international markets. In prior quarters, we stated that the 
gross margin levels in our International business unit were not sustainable as we penetrated more deeply in international markets and 
competition increased. We are now beginning to recognize lower gross margins in our International business unit due to these factors.  The 
recent declines in gross profit percentage in the International business unit reflect our deeper penetration and our success with larger 
international customers, typically resulting in lower gross margins due to the customers’ potential volume and more intense competition.

Fiscal Year 2011 as compared to Fiscal Year 2010
The increase in gross profit in fiscal 2011 as compared to fiscal 2010 was due primarily to higher net sales.  The increase in gross profit 
as a percent of sales is the result of an improved gross profit on our services business and a lower conversion cost of manufacturing as a 
percentage of sales, which were partially offset by a decrease of approximately two percentage points in gross profit on product sales, 
primarily large contract sales, and higher warranty costs as a percentage of net sales.  The decline in large contract gross profit percentage 
was primarily due to the competitive factors described above.  Gross profit percentages were relatively flat in fiscal 2011 and fiscal 2010 
on small contract sales.  Large contracts were approximately 64 percent of net sales in fiscal 2011, compared to approximately 61 percent 
in fiscal 2010.  Warranty costs were approximately 3.9 percent of net sales for fiscal 2011 and 3.5 percent of net sales in fiscal 2010.

Within the Commercial business unit, the gross profit percentage increased in fiscal 2011 as compared to fiscal 2010 as a result of an 
improved margin on services related sales, which added approximately one percentage point to gross profit and improved manufacturing 
conversion costs, as described previously.  This increase was partially offset by higher warranty costs, which caused a one-half of a 
percentage point decline in gross profit percentage.

Gross profit percentage in the Live Events business unit decreased in fiscal 2011 as compared to fiscal 2010 as a result of lower margins 
on  large  contracts,  which  caused  the  gross  profit  percent  to  decline  by  approximately  four  percentage  points,  partially  offset  by 
improvements in manufacturing conversion costs and an improvement in gross profit percent on services.  The lower gross profit percent 
on contracts is attributable to the competitive factors described above.  

Gross profit percentage in the Schools and Theatres business unit increased in fiscal 2011 as compared to fiscal 2010 as a result of 
improvements in manufacturing conversion costs as a percent of sales, which were partially offset by lower gross profit percents on 
equipment sales in the sports portion of this business unit.  

Gross profit percentage in our Transportation business unit increased in fiscal 2011 compared to fiscal 2010 by approximately three 
percentage points as a result of the improvement in manufacturing conversion costs as previously described.

Within the International business unit, the gross profit percentage increased in fiscal 2011 as compared to fiscal 2010 as a result of an 
improvement in manufacturing conversion costs as previously described.

Selling Expense

(in thousands)
Commercial
Live Events
Schools & Theatres
Transportation
International

Year Ended

April 28, 2012

April 30, 2011

May 1, 2010

Amount

$

$

14,112
12,898
10,816
3,436
10,971
52,233

As a
Percent
of Sales

Percent
Change

Amount

9.5%
8.0
18.1
7.1
15.2
10.7%

11.8% $
(3.7)
7.9
(1.8)
9.4
5.4% $

12,619
13,387
10,025
3,498
10,026
49,555

As a
Percent
of Sales
11.2%
8.3
16.1
7.7
16.7
11.2%

Percent
Change

Amount

(7.0)% $
(13.0)
(16.9)
5.2
1.0
(8.7)% $

13,565
15,382
12,058
3,325
9,923
54,253

As a
Percent
of Sales
14.8%
9.7
19.2
8.2
25.6
13.8%

Page | 30

 
 
Fiscal Year 2012 as compared to Fiscal Year 2011
Selling expenses consist primarily of salaries, other employee-related costs, travel and entertainment expenses, facilities-related costs 
for sales and service offices, and expenditures for marketing efforts, including the costs of collateral materials, conventions and trade 
shows, product demos and supplies.  The increase in selling expenses in fiscal 2012 compared to fiscal 2011 is the net result of the 
following:

•  A $2.9 million increase in personnel costs, including taxes and benefits, primarily in our International and Commercial business 

units corresponding to the increasing opportunities in orders.

•  An increase of $0.9 million in travel and entertainment costs to support increase opportunities for orders and expansion outside 

the U.S.

•  A decrease in payments to third party sales representatives of $0.6 million due to more direct sales versus sales through third 

parties.

•  A decrease of $0.5 million in depreciation expenses, which reflects reduced capital expenditures for the last couple of years, 

which is a key component of our cost reduction strategy.

Commercial:  The increase in selling expenses for fiscal 2012 compared to fiscal 2011 was a result of a $1.0 million increase in personnel 
costs, including taxes and benefits, and a $0.5 million increase in travel and entertainment costs.  These increases are a result of the 
increase in orders, as explained previously.

Live Events:  The decline in selling expenses for fiscal 2012 compared to fiscal 2011 was a net result of:

•  A reduction of $0.4 million in depreciation, which reflects the lower level of capital expenditures associated primarily with 

display equipment used for sales promotion.

•  A decrease in the allocation of shared sales administration costs which are allocated between our Live Events business unit and 

our Schools and Theatres business unit of approximately $0.5 million.

•  An increase is payroll, including taxes and benefits of approximately $0.4 million, as we increased our staffing to address contract 

opportunities. 

Schools & Theatres:   The increase in selling expenses for fiscal 2012 compared to fiscal 2011 was the net result of:

•  An increase in bad debt expense of approximately $0.3 million.
•  An increase in the allocation of shared sales administration costs which are allocated between our Live Events business unit and 

our Schools and Theatres business unit of approximately $0.6 million.

Transportation:  Selling expenses were flat for fiscal 2012 compared to fiscal 2011, although there were increases in payroll costs, net 
of taxes and benefits, which were offset by decreases in various other expenses.

International:  The increase in selling expenses for fiscal 2012 compared to fiscal 2011 was the result of a $1.1 million increase in payroll 
costs, net of taxes and benefits, which were offset by cost savings in various other expenses.

Fiscal Year 2011 as compared to Fiscal Year 2010
Selling expense decreased in fiscal 2011 as compared to fiscal 2010 as a result of a decrease in personnel costs, including taxes and 
benefits, of approximately $3.4 million; a decrease of $2.2 million in depreciation; and a $1.1 million decrease in bad debt expense.  These 
savings were offset by increases of $0.5 million in travel and entertainment costs, a $0.7 million increase in costs of conventions, a $0.5 
million increase in commission and consultants, and an increase in other costs of $0.3 million.  The decrease in personnel costs was the 
result of the lower number of employees caused by the reduction efforts explained above and decreases in benefits due to a change in 
health insurance plans.  The increase in travel and entertainment costs was a reflection of the higher level of sales opportunities and costs 
of conventions.  The decline in bad debt expense in fiscal 2011 was due to two larger isolated reserves established in fiscal 2010.  The 
increase in costs of conventions was a result of higher costs incurred on trade shows attended.  Depreciation costs declined as a result of 
a lower level of demonstration equipment.

In the Commercial business unit, selling expenses were down approximately 7.0 percent for fiscal 2011 compared to fiscal 2010.  The 
changes for the fiscal year were primarily due to lower personnel costs, including taxes and benefits, of $0.7 million and lower depreciation 
costs of $0.5 million, partially offset by higher travel and entertainment costs of $0.3 million and various other expenses.

In the Live Events business unit, selling expenses declined by 13.0 percent for fiscal 2011 compared to fiscal 2010.  The decline for the 
quarter was the result of a $2.0 million decrease in personnel costs, including taxes and benefits, and a $0.3 million decrease in depreciation, 
which was partially offset by an increase in various other expenses.

Page | 31

Selling expenses for the Schools and Theatres business unit declined by 16.9 percent in fiscal 2011 as compared to fiscal 2010.  The 
decrease was the result of lower sales administration costs of $1.0 million; lower personnel costs, including benefits and taxes, of $0.5 
million; lower bad debt expenses of approximately $0.4 million; and lower commission expense paid to third parties of $0.2 million.

In the Transportation business unit, selling expenses were generally flat for fiscal 2011 as compared to fiscal 2010.

In the International business unit, selling expenses increased one percent in fiscal 2011 as compared to fiscal 2010.  The increase was 
due to an increase in commissions to third parties of $0.6 million, an increase in travel and entertainment of approximately $0.2 million, 
and an increase in personnel costs, including taxes and benefits, of $0.3 million, which were partially offset by a decrease in depreciation 
of approximately $0.4 million and a decrease in bad debt expense of approximately $0.8 million.

Other Operating Expenses

(in thousands)
General and administrative
Product design and development
Gain on insurance proceeds
Goodwill impairment

April 28, 2012
As a
Percent
of Sales
5.6%
4.8
—
—

Amount
27,422
$
23,507
—
—

Year Ended

Percent
Change

Amount
23,453
18,949
—
—

16.9% $
24.1
—
—

April 30, 2011
As a
Percent
of Sales
5.3%
4.3
—
—

May 1, 2010

Percent
Change

(6.9)% $
(13.6)
(100.0)
(100.0)

Amount
25,199
21,920
(1,496)
1,410

As a
Percent
of Sales
6.4%
5.6
(0.4)
0.4

Fiscal Year 2012 as compared to Fiscal Year 2011
General and administrative expenses consist primarily of salaries, other employee-related costs, professional fees, shareholder relations 
costs, facilities and equipment related costs for administrative departments, training costs, amortization of intangibles and the costs of 
supplies.  The increase in general and administrative expense in fiscal 2012 as compared to fiscal 2011 is the net result of the following:

•  An increase in professional fees of $1.7 million as a result of higher litigation costs and international expansion initiatives, some 
of  which  were  one-time  costs  and  are  expected  to  decline,  and  higher  costs  of  information  systems  consulting  fees,  as  we 
outsourced more projects to speed up development where we believed we could achieve a faster payback in efficiencies.
Increases in personnel costs, including taxes and benefits, of approximately $1.4 million due to an increase in employee count 
primarily related to personnel to support hiring in other areas and in accounting to support international development, primarily 
in China.
Increases in various other expenses of approximately $0.9 million.

• 

• 

Product design and development expenses consist primarily of salaries, other employee-related costs, facilities and equipment-related 
costs and supplies.  Investments in our DVX and DVN technology platform, architectural lighting products, various other initiatives to 
standardize display components and in other display technologies and related items, including control systems for both single site displays 
and networked displays, continue to drive product design and development expenses.  Our costs for product development represent an 
allocated amount of costs based on time charges, materials costs and overhead of our engineering departments.  Generally, a significant 
portion of our engineering time is spent on product development, while the rest is allocated to large contract work and included in cost 
of goods sold.  The increase in product development expense in fiscal 2012 as compared to fiscal 2011 is the net result of the allocation 
of the following changes in our engineering department total spending and other charges made directly to product development initiatives:

•  An increase in personnel costs, including taxes and benefits, of approximately $2.2 million, as we increased our staff to support 

the continued roll out of our display and control system platforms.

•  An increase in material costs related to product development of $1.5 million as a result of increasing importance placed on 

prototyping new products and the increase in new product introductions.

•  An increase of approximately $0.9 million in various other expenses.

Overall, we expect that product design and development expenses will increase slightly in fiscal 2013 as compared to fiscal 2012, although 
our goal is to continue to challenge our cost structure until our operating margin returns to more reasonable levels.

Fiscal Year 2011 as compared to Fiscal Year 2010
General and Administrative expenses decreased as a result of approximately $1.3 million in personnel costs, including benefits and taxes; 
lower costs related to hardware and software infrastructure, including depreciation, which decreased $0.3 million; and lower professional 
fees, which decreased by approximately $0.5 million.  The decreases were offset by an increase of $0.4 million in computer software, 
hardware, and maintenance costs.  The lower level of personnel costs was the result of the reductions in employees in prior years as 
described above.  The lower level of professional fees was due to the decreased audit and tax fees.

Page | 32

 
Product and design development expense declined in fiscal 2011 as compared to fiscal 2010 as the result of a decrease of $2.4 million in 
personnel costs, including taxes and benefits, and a decrease of approximately $0.1 million in depreciation expenses within our engineering 
departments.

Gain on insurance proceeds:  During the third quarter of fiscal 2010, we recorded a gain on insurance proceeds of $1.5 million related 
to the fire at our Star Circuits manufacturing facility as described in Note 15 to the Consolidated Financial Statements.  The proceeds 
from  the  insurance  company  were  used  to  purchase  replacement  equipment,  inventory  and  supplies  and  offset  the  extra  expense  of 
outsourcing this manufacturing and building out a new facility to house the operations.

Goodwill Impairment:  During the third quarter of fiscal 2010, we recorded a non-cash impairment charge of $1.4 million related to our 
Schools and Theatres and International business units.  The charge was approximately $0.7 million for each business unit.  There was no 
similar impairment expense in prior fiscal years.  The impairment resulted from our analysis of goodwill, which factored in the unexpected 
decline in forecasted discounted cash flows.  We attributed the decline to the weaker economic conditions and the continued decline in 
our stock price.  See Note 4 of the Consolidated Financial Statements for additional information, including estimates and assumptions 
we used to determine this charge. 

Other Expenses

(in thousands)
Interest Income, net
Other (expense) income, net

Year Ended

April 28, 2012
As a
Percent
of Sales

Amount
1,412
$
(110)

Percent
Change Amount
1,737
877

0.3% (18.7)% $
— (112.5)

April 30, 2011
As a
Percent
of Sales

0.4%
0.2

May 1, 2010

Percent
Change Amount
1,344
(2,756)

29.2% $

(131.8)

As a
Percent
of Sales

0.3%
(0.7)

Fiscal Year 2012 as compared to Fiscal Year 2011
Interest  income,  net:  We  generate  interest  income  through  short-term  cash  investments,  marketable  securities,  product  sales  on  an 
installment basis, under lease arrangements, or in exchange for the rights to sell and retain advertising revenues from displays, which 
result in long-term receivables.  Interest expense is comprised primarily of interest costs on long-term marketing obligations.

Interest income declined slightly for fiscal 2012 as compared to fiscal 2011 due to a reduction in our cash and short term investment 
balances that was mainly the result of dividends paid during  fiscal 2012.  As a result of the volatility of working capital needs and changes 
in investing and financing activities, along with changes in the interest rate environment, it is difficult to project changes in interest 
income.  We expect that our cash balances will be increasing during fiscal 2013; however, we are unable to project how that will compare 
to fiscal 2012. 

Interest expense increased to $0.3 million for fiscal 2012 as a result of borrowings in China to support our expanding business there and 
the impact of currency controls, which limit our transfers of investment capital from the U.S. to fund operations in China.  We expect 
that interest expense will remain at relatively low levels for fiscal 2013.

Other (expense) income, net: The decrease of $1.0 million for fiscal 2012 as compared to fiscal 2011 is due to the net result of a $0.6 
million gain on the settlement of amounts owed by Outcast Media International, Inc. in fiscal 2011, as described in previous filings, an 
increase of $0.7 million in foreign currency losses, and various other non-operating gains.

In addition, as a result of the decrease in the value of the U.S. dollar, we experienced higher levels of currency losses on U.S. dollar 
advances to foreign subsidiaries in fiscal 2012 compared to fiscal 2011.

Fiscal Year 2011 as compared to Fiscal Year 2010
Interest income, net: Interest income increased to $1.9 million for fiscal 2011 as compared to $1.5 million for fiscal 2010.  The increase 
was the result of higher levels of temporary cash investments and an increase in interest income recognized on long-term receivables. 
Interest expense remained flat at $0.2 million in fiscal 2011 and fiscal 2010.

Income Taxes

Fiscal Year 2012 as compared to Fiscal Year 2011
Income tax expense decreased to $3.1 million in fiscal 2012 as compared to $7.9 million in fiscal 2011. The decrease was attributable 
primarily to the decrease in income before income taxes and a decrease in the effective income tax rate.  The effective tax rate was 
approximately 26.7 percent for fiscal 2012 as compared to 35.7 percent for fiscal 2011. 

Page | 33

 
 
 
In comparing fiscal 2012 to fiscal 2011, changes in the effective tax rate is due to the net impact of the following items:

•  A decrease in the in the effective tax rate of approximately 5 percentage points as a result of the deductibility of dividends paid 

into our 401(k) in fiscal 2012 which were not deductible in fiscal 2011 due to a change in plan design.

•  An increase in the effective tax rate of approximately 3 percentage points as a result of the lower level of deduction for domestic 

production activities which result from the lower level of income before taxes.

•  A decrease in the effective rate of approximately 3 percentage points as a result of the impact of the research and development 

tax credit compared to income before taxes.

•  An increase in the liability for foreign income taxable in the United States under subpart F of the Internal Revenue Code of 

1986, which increased the effective tax rate by 2.6 percentage points. 

•  A decrease in the effective tax rate of approximately 2 percentage points as a result of the impact on the deferred tax expense 

in a foreign jurisdiction as a result of the expiration of the termination of a tax holiday.

•  Various other items which have a greater impact on the effective rate due to lower income before taxes but are not material to 

the results.

We operate within multiple taxing jurisdictions, both domestic and international, and are subject to audits in these jurisdictions. These 
audits can involve complex issues, including challenges regarding the timing and amount of deductions and the allocation of income 
amounts to various tax jurisdictions. At any one time, multiple tax years are subject to audit by various tax authorities as different taxing 
jurisdictions have different statutes of limitations. The United States Internal Revenue Service (IRS) is currently in the process of examining 
our U.S. federal tax returns for fiscal years 2009 and 2010.  This audit is substantially complete and we believe that it will result in a net 
refund of approximately $0.1 million.  The Chinese tax authorities recently completed an audit of our tax returns for calendar years prior 
to 2012 in connection with a transfer of location of our business address in China, which did not have a material  impact  on our financial 
statements.    

Fiscal Year 2011 as compared to Fiscal Year 2010
Income tax expense (benefit) increased to $7.9 million in fiscal 2011 as compared to ($1.2) million in fiscal 2010.  The increase was 
attributable primarily to the increase in income before income taxes and an increase in the effective tax rate.  The effective rate for fiscal 
2011 was an expense of approximately 35.7 percent as compared to a benefit of 14.2 percent in fiscal 2010.  Included in income tax 
expense for fiscal 2011 was the impact of the reinstatement of the research and development tax credit, which was signed by the President 
in late calendar year 2010.  This reduced our income tax expense by approximately $0.2 million, as the reinstatement was retroactive to 
January 1, 2010.  Had this benefit not been recognized, our effective tax rate would have been approximately 36.6 percent for fiscal 
2011.  In addition, as a result of the operating losses in fiscal 2010, we were not entitled to the benefit of the domestic production activities 
deduction. which caused a reduction in the effective rate of approximately three percentage points in fiscal 2011.  In addition to the 
foregoing factors, the effective tax rate varied from fiscal 2010 to 2011 as a result of the mix of pre-tax income in different countries.  
Furthermore, the rate was impacted by the magnitude of permanent adjustments compared to income before income taxes.  In fiscal 2010, 
these permanent differences, which are generally consistent in amount from year to year, had a greater impact on the effective rate than 
they did in fiscal 2011 when income before taxes was higher. 

Fiscal Year 2012 Fourth Quarter Summary

During the fourth quarter of fiscal 2012, net sales decreased 2.1 percent to $112.0 million as compared to $114.4 million in the fourth 
quarter of fiscal 2011.  The decrease was primarily due to decreased net sales in the Live Events, Transportation, and International business 
units, which was partially offset by an increase in net sales in the Commercial business unit.  The decline in Live Events resulted primarily 
from the decrease in net sales from professional baseball opportunities as explained previously.  The decline in sales in the International 
business unit, was the result of orders being delayed and getting pushed out into fiscal year 2013.  The decline in the Transportation 
business unit was the result of timing on customer orders and related delivery expectations.  The increase in the Commercial business 
unit was the result of increased orders for large video systems, primarily from orders placed prior to the fourth quarter of fiscal 2012.

Gross margin percentage decreased to 22.0 percent in the fourth quarter of fiscal 2012 from 24.9 percent in the fourth quarter of fiscal 
2011.  The decrease in gross profit percentage was the net result of:

•  A decrease of approximately 4 percentage points in product sales, primarily due a 1.5 percentage point impact of cost overruns 
on projects in our Live Events business unit and competitive pressures driving down gross profit in our Commercial business 
unit.

•  A decrease of approximately 1.3 percentage points as a result of increased cost of our services infrastructure as previously 

explained.

•  An improvement of approximately 2 percentage points in our warranty expense.

Page | 34

Selling expenses rose from approximately $12.5 million to $13.8 million in the fourth quarter of fiscal 2012 compared to the fourth 
quarter of fiscal 2011.  The increase was the net result of:

•  An increase of approximately $0.8 million in payroll costs, including taxes and benefits as explained previously.
•  An increase of approximately $0.3 million in travel and entertainment expenses to support the increased level of sales in the 

case of the Commercial business unit and to expand our reach in the case of the International business unit.

•  An increase of approximately $0.4 million in commissions and consultant fees primarily in the International business unit based 

on the higher level of sales through resellers and agents as opposed to direct.

•  A net decrease in various other expenses.

General and administrative costs rose by 13.2 percent in the fourth quarter of fiscal 2012 to $7.0 million as compared to $6.2 million in 
the fourth quarter of fiscal 2011.   The increase was the net result of:

•  An increase of approximately $0.4 million in payroll costs, including taxes and benefits as explained previously.
•  An increase of approximately $0.3 million in professional fees to support international expansion and other initiatives as explained 

previously.

Product development costs increased by 25.1 percent in the fourth quarter of fiscal 2012 to $6.5 million as compared to $5.2 million in 
the fourth quarter of fiscal 2011.  The increase in cost was the result of:

•  Higher overall engineering costs of approximately $0.6 million which are partially applied to product development.
•  Various impairments of capital assets of approximately $0.3 million related to the redesign of our outdoor surface mount product 

platform video display modules.

Net interest income decreased to $0.4 million in the fourth quarter of fiscal 2012 from $0.5 million in the fourth quarter of fiscal 2011.  
The decrease was attributable to the same reasons as explained previously.

The effective tax rate decreased to a benefit of approximately 77 percent in the fourth quarter of fiscal 2012 from an expense of 42 percent 
in the fourth quarter of fiscal 2011.  The decrease was the result of the recognition of various tax benefits in foreign jurisdictions, the 
reversal of a valuation allowance relating to net operating losses in a foreign jurisdiction, and an adjustment of state income tax estimates 
related to fiscal 2011.

LIQUIDITY AND CAPITAL RESOURCES

(in thousands)
Net cash provided by (used in):

April 28,
2012

Year Ended
April 30,
2011

Percent
Change

Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash

Net decrease in cash and cash equivalents

$

$

20,038
(18,753)
(26,284)
114
(24,885)

$

$

41,346
(29,886)
(21,032)
277
(9,295)

(51.5)%
(37.3)
25.0
(58.8)
167.7 %

Cash flows from operating activities:  The decrease in cash from operating activities for fiscal 2012 as compared to fiscal 2011 was the 
net result of the following:

•  A decrease in net income of $5.8 million, adjusted by depreciation and amortization of $2.1 million, as previously described.
•  An increase in accounts receivables, which decreased cash from operations by approximately $5.0 million. Days sales outstanding 
increased from 45 days as of April 30, 2011 to 54 days as of April 28, 2012.  This change results from the natural volatility that 
can occur with large projects and the timing of customer payments.

•  A decrease in costs and earnings in excess of billings and an increase in billings in excess of costs and estimated earnings, which 
decreased cash from operations by approximately $4.7 million.  This decrease is due to the timing of construction type contracts, 
which can fluctuate significantly based on the particular contracts and their related billings.

•  An increase in inventory of approximately $7.5 million.  Days inventory outstanding increased from 41 days as of April 30, 

2011 to 53 days as of April 28, 2012.

•  An increase in accounts payable of approximately $4.7 million.  Accounts payable turn days increased from 20 days as of April 

30, 2011 to 23 days as of April 28, 2012.  

Page | 35

 
 
 
•  An increase in various other operating assets and liabilities, net, which increased cash from operations by approximately $3.4 

million.

Overall, changes in operating assets and liabilities can be impacted by the timing of cash flows on large orders, as described above, which 
can cause significant fluctuations in the short term in inventory, accounts receivables, accounts payable, customer deposits, costs and 
earnings in excess of billings and various other operating assets and liabilities.

Cash flows from investing activities:  The decrease in cash used in investing activities for fiscal 2012 as compared to fiscal 2011 was the 
result of the net effect of the following:

•  A decrease in the net cash invested in marketable securities, net of maturities.  We began investing excess cash in marketable 
securities in fiscal 2011 and have generally maintained that level of investment during fiscal 2012.  To the extent that maturities 
exceeded purchases in fiscal 2012, it resulted from lags in reinvesting the funds.

•  An increase in purchases of property and equipment of approximately $7.1 million.  During fiscal 2012, we invested $7.0 in 
manufacturing equipment, $5.0 million in product demonstration equipment, $3.5 million in information systems infrastructure, 
including software, and $0.9 million in other assets.  These investments were generally for maintenance in the case of information 
systems and in manufacturing related to the expansion of capability in China and in improving flexibility in our plants as it 
relates  to  new  products.  As  of  the  end  of  fiscal  2012,  capital  expenditures  were  3.4  percent  of  net  sales,  and  they  were 
approximately $16.5 million for the fiscal year as a whole.

Cash flows from financing activities:  The increase in cash used by financing activities for fiscal 2012 as compared to fiscal 2011 was 
the result of an increase in dividends paid to shareholders as explained elsewhere in this report and a net payment on notes payable  during 
fiscal 2012, which had the effect of a net decrease in cash of $3.2 million.

Other  Liquidity  and  Capital  Resource  Discussion:    Included  in  receivables  and  costs  in  excess  of  billings  as  of April 28,  2012 was 
approximately $4.4 million of retainage on long-term contracts, all of which is expected to be collected within one year.

Working capital was $119.8 million at April 28, 2012 and $128.2 million at April 30, 2011.  We have historically financed working capital 
needs through a combination of cash flow from operations and borrowings under bank credit agreements.

We have used and expect to continue to use cash reserves and, to a lesser extent and primarily in China, bank borrowings to meet our 
short-term working capital requirements.  On large product orders, the time between order acceptance and project completion may extend 
up to and exceed 24 months depending on the amount of custom work and the customer’s delivery needs.  We often receive down payments 
or progress payments on these product orders.  To the extent that these payments are not sufficient to fund the costs and other expenses 
associated with these orders, we use working capital and bank borrowings to finance these cash requirements.

Our  product  development  activities  during  fiscal  2012  included  the  enhancement  of  existing  products  and  control  systems  and  the 
development  of  new  products  from  existing  technologies,  including  new  architectural  lighting  applications.  Product  design  and 
development expenses were $23.5 million for fiscal 2012 as compared to $18.9 million for fiscal 2011.  We expect to incur expenditures 
at a higher rate than our long-term targeted level of four percent of net sales for fiscal 2013 to develop new display products and solutions 
that will offer higher resolution and more cost-effective and energy-efficient displays, as well as control systems that are provided with 
the displays.  We intend to continue developing software applications related to our display systems to enable these products to continue 
to meet the needs and expectations of the marketplace.

We have a credit agreement with a U.S. bank that provides for a $35.0 million line of credit and includes up to $15.0 million for standby 
letters of credit.  The line of credit is due on November 15, 2012. The interest rate ranges from LIBOR plus 125 basis points to LIBOR 
plus 175 basis points depending on the ratio of interest-bearing debt to EBITDA.  EBITDA is defined as net income before income taxes, 
interest expense, depreciation and amortization.  The effective interest rate was 1.5 percent at April 28, 2012.  We are assessed a loan fee 
equal to 0.125 percent per annum of any non-used portion of the loan.  As of April 28, 2012, there were no advances under the line of 
credit.

The credit agreement is unsecured and requires us to be in compliance with the following financial ratios:

•  A minimum fixed charge coverage ratio of at least 2 to 1 at the end of any fiscal year.  The ratio is equal to (a) EBITDA less 
dividends, a capital expenditure reserve of $6 million, and income tax expense, over (b) all principal and interest payments with 
respect to debt, excluding debt outstanding on the line of credit; and

•  A ratio of interest-bearing debt, excluding any marketing obligations, to EBITDA of less than 1 to 1 at the end of any fiscal 

quarter.

Page | 36

 
We have an additional credit agreement with another U.S. bank that expires on November 15, 2012 that is intended to support our credit 
needs outside of the U.S., primarily in China.  The facility provides for a $20.0 million line of credit and includes facilities to issue up 
to $20.0 million for letters of credit and bank guarantees and to secure foreign loans.  This U.S. credit facility secured the credit facility 
that we entered into in China with a Chinese affiliate of the U.S. bank.  It is also expected to secure another facility in Europe to be used 
to issue credit enhancements as required under our contracts with our customers.  The U.S. credit agreement is unsecured and is cross 
collateralized with the $35.0 million line of credit described above.  It contains the same covenants as the credit agreement for that line 
of credit.  As of April 28, 2012, there was $1.5 million of advances outstanding under the China credit facility.

We were in compliance with all applicable covenants as April 28, 2012 and April 30, 2011.  The minimum fixed charge coverage ratio 
as of April 28, 2012 was 45-to-1, and the ratio of interest-bearing debt to EBITDA as of April 28, 2012 was approximately 0.08-to-1.

On May 24, 2012, our Board of Directors declared a semi-annual dividend of $0.115 per share payable on June 25, 2012 to holders of 
record of our common stock on June 14, 2012.  Although we expect to continue to pay dividends for the foreseeable future, any and all 
subsequent dividends will be reviewed regularly and declared by the Board at its discretion.

We are sometimes required to obtain performance bonds for display installations, and we have a bonding line available through a surety 
company that provides for an aggregate of $100 million in bonded work outstanding. At April 28, 2012, we had approximately $32,399 
of bonded work outstanding against this line.

We believe that if our growth extends beyond current expectations, or if we make any strategic investments, we may need to increase 
our credit facilities or seek other means of financing.  We anticipate that we will be able to obtain any needed funds under commercially 
reasonable terms from our current lenders or other sources.  We believe that our working capital available from all sources will be adequate 
to meet the cash requirements of our operations in the foreseeable future.

OFF-BALANCE-SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS

We enter into various debt, lease, purchase and marketing obligations that require payments in future periods.  Debt obligations represent 
primarily  bank  loans.  Operating  lease  obligations  relate  primarily  to  leased  manufacturing  space,  office  space,  furniture,  and 
vehicles.  Long-term marketing obligations relate to amounts due in future periods for payments on net sales where we sold and installed 
our equipment in exchange for future advertising revenue.  When certain advertising revenue thresholds are met, all or a portion of excess 
cash is owed back to the customer.  Unconditional purchase obligations represent future payments for inventory and advertising rights 
purchase commitments.

Guarantees include a transaction in connection with the sale of equipment to a financial institution.  Under this transaction, we entered 
into a contractual arrangement whereby we agreed to repurchase equipment at the end of the lease term at a fixed price of approximately 
$1.1 million.  We have recognized a guarantee in the amount of $0.2 million under the provisions of ASC 460, Guarantees.

As of April 28, 2012, our contractual obligations were as follows (in thousands):

Contractual Obligations
Cash commitments:

Long-term marketing obligations and accrued interest
Operating leases
Unconditional purchase obligations
Conditional purchase obligations
Lines of credit
Unrecognized tax benefits(1)

Total

Other commercial commitments:

Standby letters of credit
Surety Bonds
Guarantees

Total

Less than
1 year

1-3 Years

4-5 Years

After 5
Years

$

$

$

$

$

$

888
9,320
2,742
1,000
1,459
448
15,857

2,443
32,399
1,285

$

$

$

411
2,997
1,801
—
1,459
—
6,668

2,423
15,871
—

412
3,844
941
400
—
—
5,597

20
16,528
—

$

$

$

65
2,403
—
400
—
—
2,868

$

$

— $
—
1,285

—
76
—
200
—
—
276

—
—
—

(1)  Unrecognized tax benefits relate to uncertain tax positions. As we are not able to reasonably estimate the timing of the payments 
or the amount by which the liability will increase or decrease over time, the related balances have not been reflected in any of 
the columns other than the total column.

Page | 37

 
 
 
 
 
 
 
 
 
 
 
INFLATION

We believe that inflation has not had a material effect on our operations or our financial condition, although it could in the future.

Item 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Foreign Currency Exchange Rates

Through April 28, 2012, most of our net sales were denominated in United States dollars, and our exposure to foreign currency exchange 
rate changes on net sales has not been significant.  Net sales originating outside the United States for fiscal 2012 were approximately 
17.2 percent of net sales, of which a portion was denominated in Canadian dollars, Euros, Chinese renminbi, British pounds, Australian 
dollars, Brazilian reais or other currencies.  If we believed that currency risk in any foreign location was significant, we would utilize 
foreign exchange hedging contracts to manage our exposure to the currency fluctuations.  Over the long-term, net sales to international 
markets are expected to increase as a percentage of net sales and, consequently, a greater portion of this business could be denominated 
in foreign currencies.  In addition, we fund our foreign subsidiaries’ operating cash needs in the form of loans denominated in U.S. dollars.  
As a result, operating results may become subject to fluctuations based upon changes in the exchange rates of certain currencies in relation 
to the United States dollar.  To the extent that we engage in international sales denominated in U.S. dollars, an increase in the value of 
the U.S. dollar relative to foreign currencies could make our products less competitive in international markets.  This effect is also impacted 
by the sources of raw materials from international sources.  We will continue to monitor and minimize our exposure to currency fluctuations 
and, when appropriate, use financial hedging techniques, including foreign currency forward contracts and options, to minimize the effect 
of these fluctuations.  However, exchange rate fluctuations as well as differing economic conditions, changes in political climates, differing 
tax structures and other rules and regulations could adversely affect our ability to effectively hedge a gains exchange rate fluctuations in 
the future.

During fiscal 2012, the U.S. dollar strengthened slightly throughout the year relative to the currencies of the foreign countries in which 
we operate, although the fluctuations have not been significant.  The overall improvement of the U.S. dollar had a negative impact on 
our International business unit’s revenue and net earnings because the foreign denominations translated into fewer U.S. dollars.  This has 
also translated to net losses on advances made by us to our foreign subsidiaries.  It is not possible to determine the exact impact of foreign 
currency exchange rate changes on net sales.  However, if there were to be a one percent additional weakening of the U.S. dollar as 
compared to all other currencies, we would gain an additional $0.1 million.

Interest Rate Risks

Our exposure to market rate risk for changes in interest rates relates primarily to our debt, marketing obligations and long-term accounts 
receivable.  We maintain a blend of both fixed and floating rate debt instruments.  As of April 28, 2012, our outstanding debt was $1.5 
million, substantially all of which was in variable rate obligations.  Each 100 basis point increase or decrease in interest rates would have 
an insignificant annual effect on variable rate debt based on the balances of such debt as of April 28, 2012.  As of April 28, 2012, our 
outstanding marketing obligations were $0.8 million, substantially all of which were in fixed rate obligations. For fixed rate debt, interest 
rate changes affect our fair market value but do not impact earnings or cash flows.

In connection with the sale of certain display systems, we have entered into various types of financing with customers.  The aggregate 
amounts due from customers include an imputed interest element.  The majority of these financings carry fixed rates of interest.  As of 
April 28, 2012, our outstanding long-term receivables were $18.5 million.  Each 25 basis point increase in interest rates would have an 
associated annual opportunity cost of approximately $0.1 million.

Page | 38

The following table provides maturities and weighted average interest rates on our financial instruments that are sensitive to changes in 
interest rates, including debt obligations.

Fiscal Years (dollars in thousands)

2013

2014

2015

2016

2017

Thereafter

Assets:
Long-term receivables, including current

maturities:
Fixed-rate
Average interest rate

Liabilities:
Long- and short-term debt

Fixed-rate
Average interest rate

Long-term marketing obligations,
including current portion
Fixed-rate
Average interest rate

$

5,830

$

3,541

$

3,110

$

2,479

$

1,630

$

1,862

8.1%

7.9%

8.0%

8.0%

7.7%

8.2%

$

1,459

$

— $

— $

— $

— $

—

6.6%

$

$

359
8.7%

$

286
8.9%

$

126
8.9%

$

65
9.0%

— $

—

Approximately $23.1 million of our cash balances are denominated in United States dollars.  Cash balances in foreign currencies are 
operating balances maintained in accounts of our foreign subsidiaries.  A portion of the cash held in foreign accounts is used to collateralize 
outstanding bank guarantees issued by the foreign subsidiary.

Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders
Daktronics, Inc.

We have audited the accompanying consolidated balance sheets of Daktronics, Inc. and subsidiaries (the Company) as of April 28, 2012 
and April 30, 2011, and the related consolidated statements of operations, shareholders' equity, and cash flows for each of the three years 
in the period ended April 28, 2012.  Our audits also included the financial statement schedule listed in the index at Item 15(a)(2). These 
consolidated financial statements and schedule are the responsibility of the Company's management. Our responsibility is to express an 
opinion on these financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as 
evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of the 
Company as of April 28, 2012 and April 30, 2011, and the consolidated results of its operations and its cash flows for each of the three 
years in the period ended April 28, 2012, in conformity with U.S. generally accepted accounting principles.  Also, in our opinion, the 
related financial statement schedule referred to above, when considered in relation to the consolidated financial statements taken as a 
whole, presents fairly in all material respects, the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
Company's internal control over financial reporting as of April 28, 2012, based on criteria established in Internal Control-Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated June 13, 2012 
expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP
Minneapolis, Minnesota
June 13, 2012

Page | 39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)

ASSETS
CURRENT ASSETS

Cash and cash equivalents
Restricted cash
Marketable securities
Accounts receivable, net
Inventories
Costs and estimated earnings in excess of billings
Current maturities of long-term receivables
Prepaid expenses and other assets
Deferred income taxes
Income tax receivables
Total current assets

Property and equipment, net
Advertising rights, net and other assets
Long-term receivables, less current maturities
Goodwill
Intangible assets
Deferred income taxes
TOTAL ASSETS

LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
Notes payable, bank
Accounts payable
Accrued expenses
Warranty obligations
Billings in excess of costs and estimated earnings
Customer deposits (billed or collected)
Deferred revenue (billed or collected)
Current portion of other long-term obligations
Income taxes payable
Deferred income taxes

Total current liabilities

Long-term warranty obligations
Long-term deferred revenue (billed or collected)
Other long-term obligations, less current maturities
Deferred income taxes

Total long-term liabilities

SHAREHOLDERS' EQUITY

Common stock, no par value, authorized 120,000,000 shares; 41,930,116 and
41,606,070 shares issued at April 28, 2012 and April 30, 2011, respectively

Additional paid-in capital
Retained earnings
Treasury stock, at cost, 19,680 shares
Accumulated other comprehensive income

TOTAL SHAREHOLDERS' EQUITY
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

See notes to consolidated financial statements.

April 28,
2012

April 30,
2011

29,423
1,169
25,258
66,923
54,924
23,020
5,830
5,528
10,941
5,990
229,006

68,396
1,157
12,622
3,347
1,409
30
315,967

1,459
33,906
22,731
13,049
14,385
12,826
9,751
359
665
42
109,173

9,166
4,361
1,009
1,453
15,989

$

$

$

54,308
1,546
22,943
61,778
46,889
24,193
5,343
6,312
9,640
4,870
237,822

69,866
1,383
13,558
3,384
1,654
180
327,847

2,316
29,223
21,748
14,474
20,284
11,288
8,770
273
880
406
109,662

8,508
4,559
2,010
6
15,083

34,631
24,320
131,830
(9)
33
190,805
315,967

$

32,670
21,149
149,291
(9)
1
203,102
327,847

Page | 40

$

$

$

$

 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)

$

April 28,
2012
489,526
376,089
113,437

Year Ended
April 30,
2011
441,676
330,192
111,484

$

$

May 1,
2010
393,185
298,629
94,556

52,233
27,422
23,507
—
—
103,162
10,275

1,747
(335)
(110)

11,577
3,088
8,489

41,869
42,304

0.20
0.20

0.62

$

$
$

$

$

$
$

$

49,555
23,453
18,949
—
—
91,957
19,527

1,921
(184)
877

22,141
7,897
14,244

41,422
42,277

0.34
0.34

0.60

$

$
$

$

54,253
25,199
21,920
(1,496)
1,410
101,286
(6,730)

1,514
(170)
(2,756)

(8,142)
(1,153)
(6,989)

40,908
40,908

(0.17)
(0.17)

0.095

Net sales
Cost of goods sold
Gross profit

Operating expenses:
Selling expense
General and administrative
Product design and development
Gain on insurance proceeds
Goodwill impairment

Operating income (loss)

Nonoperating income (expense):

Interest income
Interest expense
Other (expense) income, net

Income (loss) before income taxes
Income tax expense (benefit)
Net income (loss)

Weighted average shares outstanding:

Basic
Diluted

Earnings (loss) per share:

Basic
Diluted

Cash dividends paid per share

See notes to consolidated financial statements.

Page | 41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(in thousands)

Common
Stock

Additional
Paid-In
Capital

$

$

27,872
—

13,898
—

Retained
Earnings
$ 170,705
(6,989)

$

Accumulated
Other
Comprehensive
Income (Loss)

Treasury
Stock

Total

(9) $
—

(555) $ 211,911
(6,989)

—

—

—

—

Balance as of May 2, 2009:

Net loss
Foreign currency translation

adjustment
Comprehensive loss

Net tax benefit (deduction) related to

share compensation
Share-based compensation
Exercise of stock options
Employee savings plan activity
Dividend paid

Balance as of May 1, 2010:

Net income
Foreign currency translation

adjustment

Unrealized gain on available for sale

securities
Comprehensive income

Net tax benefit (deduction) related to

share compensation
Share-based compensation
Exercise of stock options
Employee savings plan activity
Dividends paid

Balance as of April 30, 2011:

Net income
Foreign currency translation

adjustment

Unrealized gain on available for sale

securities
Comprehensive income

Net tax benefit (deduction) related to

share compensation
Share-based compensation
Exercise of stock options
Employee savings plan activity
Dividends paid

Balance as of April 28, 2012:

$

See notes to consolidated financial statements

—
—
365
1,699
—
29,936
—

—

—

—
—
1,352
1,382
—
32,670
—

—

—

—
—
547
1,414
—
34,631

71
3,762
—
—
—
17,731
—

—

—

121
3,370
(73)
—
—
21,149
—

—

—

—
—
—
—
(3,874)
159,842
14,244

—

—

—
—
—
—
(24,795)
149,291
8,489

—

—

—

—
—
—
—
—
(9)
—

—

—

—
—
—
—
—
(9)
—

—

—

(2)
3,262
(89)
—
—
24,320

—
—
—
—
(25,950)
$ 131,830

$

$

—
—
—
—
—
(9) $

108

—
—
—
—
—
(447)
—

426

22

—
—
—
—
—
1
—

108
(6,881)

71
3,762
365
1,699
(3,874)
207,053
14,244

426

22
14,692

121
3,370
1,279
1,382
(24,795)
203,102
8,489

(20)

(20)

52

—
—
—
—
—
33

52
8,521

(2)
3,262
458
1,414
(25,950)
$ 190,805

Page | 42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

CASH FLOWS FROM OPERATING ACTIVITIES:

Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by
operating activities:
Depreciation
Amortization
Amortization of premium/discount on marketable securities
Gain on sale of property and equipment
Share-based compensation
Excess tax benefits from share-based compensation
Equity in losses of affiliates
Impairment of goodwill
Loss on sale of equity investees
Provision for doubtful accounts
Deferred income taxes, net
Change in operating assets and liabilities

Net cash provided by operating activities

CASH FLOWS FROM INVESTING ACTIVITIES:

Purchase of property and equipment
Proceeds from sales of property and equipment
Purchases of marketable securities
Sales or maturities of marketable securities
Insurance recoveries on property and equipment
Other investing activities, net

Net cash used in investing activities

CASH FLOWS FROM FINANCING ACTIVITIES:

Borrowings on notes payable
Payments on notes payable
Proceeds from exercise of stock options
Excess tax benefits from share-based compensation
Principal payments on long-term obligations
Dividends paid

Net cash used in financing activities

EFFECT OF EXCHANGE RATE CHANGES ON CASH
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS:

Beginning of period
End of period

See notes to consolidated financial statements.

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

8,489

$

14,244

$

(6,989)

17,273
245
183
(16)
3,262
(48)
—
—
—
(150)
(68)
(9,132)
20,038

(16,524)
231
(18,870)
16,410
—
—
(18,753)

782
(1,711)
547
48
—
(25,950)
(26,284)

114
(24,885)

19,354
287
48
(62)
3,370
(121)
36
—
—
(37)
852
3,375
41,346

(9,386)
238
(23,035)
—
187
2,110
(29,886)

2,316
—
1,352
121
(26)
(24,795)
(21,032)

277
(9,295)

21,945
315
—
(982)
3,762
(71)
2,535
1,410
230
421
120
21,088
43,784

(16,121)
181
—
—
3,213
(372)
(13,099)

—
—
365
71
(27)
(3,874)
(3,465)

(118)
27,102

54,308
29,423

$

63,603
54,308

$

36,501
63,603

$

Page | 43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except per share data)

Note 1.  Nature of Business and Summary of Significant Accounting Policies

Nature of business: Daktronics, Inc. and its subsidiaries are engaged principally in the design, manufacture and sale of a wide range of 
electronic display systems and related products which are sold in a variety of markets throughout the world and the rendering of related 
maintenance and professional services.  Our products are designed primarily to inform and entertain people through the communication 
of content.

Fiscal year: We operate on a 52 to 53 week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year.  When 
April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  The fiscal years ended April 28, 2012, April 30, 2011 and 
May 1, 2010 each consisted of 52 weeks.  Within each fiscal year, each quarter is comprised of 13 week periods following the beginning 
of each fiscal year.  In each 53 week year, each of the last three quarters is comprised of a 13 week period, and an additional week is 
added to the first quarter of that fiscal year.  

Principles of consolidation: The consolidated financial statements include our accounts and the accounts of our wholly-owned subsidiaries 
– Daktronics France SARL; Daktronics Shanghai, Ltd.; Daktronics GmbH; Daktronics Media Holdings, Inc.; Daktronics UK, Ltd.; 
Daktronics  HK  Limited;  Daktronics  International  Limited;  Daktronics  Canada,  Inc.;  Daktronics  Hoist,  Inc.;  Daktronics  Beijing; 
Daktronics Australia Pty Ltd.; Daktronics FZE; Daktronics Installation; Daktronics Japan, Inc.; Daktronics Trading, Ltd.; Daktronics 
Brazil, Ltda.; and Daktronics Singapore Pte. Ltd.  Intercompany balances and transactions have been eliminated in consolidation.

Investments in affiliates over which we have significant influence are accounted for by the equity method.  As of April 28, 2012 and April 
30, 2011 we did not have any investments accounted for by the equity method.  Prior to April 30, 2011, as explained in Note 17, we had 
various investments accounted for under the equity method.  Investments in affiliates as to which we do not have the ability to exert 
significant  influence  over  their  operating  and  financing  activities  are  accounted  for  under  the  cost  method  of  accounting.  We  have 
evaluated our relationships with affiliates and have determined that these entities are either not variable interest entities or, in the case of 
variable interest entities, we are not the primary beneficiary and therefore they are not required to be consolidated in our consolidated 
financial statements.  The equity method requires us to report our share of losses up to our equity investment amount, including any 
financial support made or committed to.  At such time the equity investment is reduced to zero, we recognize losses to the extent of and 
as an adjustment to the other investments in the affiliate in order of seniority or priority in liquidation.  Our proportional share of the 
respective affiliates' earnings or losses is included in other income (expense) in our consolidated statements of operations.

As of May 1, 2010, we had a variable interest in Outcast Media International, Inc. (“Outcast”). During fiscal 2011 it became a cost method 
investee and ceased being treated as a variable interest entity. This occurred as a result of a reorganization of Outcast in connection with 
a sale of most of its assets.  The results of the variable interest analysis we completed prior to fiscal 2011 indicated that we were not the 
primary beneficiary of this variable interest entity and, as a result, we were not required to consolidate it. Our analysis included reviewing 
the amount of financial support, equity risk, and board influence.  As of April 28, 2012, our interest in Outcast consisted of a seven percent 
equity interest.  During fiscal 2010, we had written down our equity investment to zero.  During fiscal 2011, as described in Note 17, we 
exchanged certain other debt and obligations related to Outcast for a note from a third party related to Outcast.

The aggregate amount of investments accounted for under the cost method was $106 at April 28, 2012 and April 30, 2011.  The fair value 
of these investments has not been estimated, as there have not been any identified events or changes in circumstances that may have a 
significant adverse effect on their fair value, and it is not practical to estimate their fair value.

Use of estimates: The preparation of financial statements in conformity with accounting principles generally accepted in the United States 
requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent 
assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting 
period.  Actual results could differ significantly from those estimates.  Material estimates that are particularly susceptible to significant 
change in the near-term relate to the determination of the estimated total costs on construction-type contracts, estimated costs to be 
incurred for product warranties, excess and obsolete inventory, the reserve for doubtful accounts, share-based compensation, goodwill 
impairment and income taxes.  Changes in estimates are reflected in the periods in which they become known.

Reclassifications: Certain reclassifications have been made to the fiscal year 2011 financial statements to conform to the presentation 
used in the fiscal year 2012 financial statements.  We reclassified certain other assets from intangible assets and accrued expenses from 
warranty obligations.   These reclassifications had no effect on shareholders’ equity or net income as previously reported.

Cash and cash equivalents: All highly liquid investments with maturities of three months or less at the date of purchase are considered 
to be cash equivalents and consist primarily of government repurchase agreements, savings accounts and money market accounts that 

Page | 44

 
are carried at cost, which approximates fair value.  We maintain our cash in bank deposit accounts, the balances of which at times may 
exceed federally insured limits.  We have not experienced any losses in such accounts.

Restricted cash: Restricted cash consists of deposits to secure bank guarantees issued by our foreign subsidiaries.

Inventories: Inventories are stated at the lower of cost (first-in, first-out method) or market.  Market is determined on the basis of estimated 
net realizable values.

Revenue recognition: Net sales are reported net of estimated sales returns and exclude sales taxes.  We estimate our sales returns reserve 
based on historical return rates and analysis of specific accounts.  Our sales returns reserve was $63 and $19 at April 28, 2012 and April 30, 
2011, respectively.

Long-term construction-type contracts: Earnings on construction-type contracts are recognized on the percentage-of-completion method, 
measured by the percentage of costs incurred to date to estimated total costs for each contract.  Contract costs include all direct material 
and  labor  costs  and  those  indirect  costs  related  to  contract  performance.  Indirect  costs  include  charges  for  such  items  as  facilities, 
engineering, and project management.  Provisions for estimated losses on uncompleted contracts are made in the period in which such 
losses are probable and capable of being estimated.  We combine contracts for accounting purposes when they are negotiated as a package 
with an overall profit margin objective, essentially represent an agreement to do a single project for a customer, involve interrelated 
construction activities, and are performed concurrently or sequentially.  When a group of contracts is combined, revenue and profit are 
earned uniformly over the performance of the combined projects.  We segment revenues in accordance with contract segmenting criteria 
in Accounting Standards Codification (“ASC”) 650-35, Construction-Type and Production-Type Contracts.

Equipment other than construction-type contracts:  We recognize revenue on equipment sales, other than construction-type contracts, 
when title passes, which is usually upon shipment and then only if the terms of the arrangement are fixed and determinable and collectability 
is reasonably assured.  We record estimated sales returns and discounts as a reduction of net sales in the same period revenue is recognized.

Product maintenance:  In connection with the sale of our products, we also occasionally sell separately priced extended warranties and 
product maintenance contracts.  The revenue related to such contracts is deferred and recognized ratably as net sales over the terms of 
the contracts, which vary up to 10 years.  We record unrealized revenue in deferred revenue (billed or collected) in the liability section 
of the balance sheet.  Deferred revenue (billed or collected) excludes unrealized revenue from contractual obligations that will be billed 
by us in future periods.

Services:  Revenues generated by us for services, such as event support, control room design, on-site training, equipment service and 
technical support of our equipment, are recognized as net sales when the services are performed.  Net sales from services approximated 
9.0 percent, 9.4 percent and 9.4 percent of net sales for the fiscal years ended April 28, 2012, April 30, 2011 and May 1, 2010.

Multiple-element arrangements: We generate revenue from the sale of equipment and related services, including customization, installation 
and maintenance services.  In these limited cases, we provide some or all of such equipment and services to our customers under the 
terms of a single multiple-element sales arrangement.  These arrangements, typically involve the sale of equipment bundled with some 
or all of these services, but they may also involve instances in which we have contracted to deliver multiple pieces of equipment over 
time rather than at a single point in time.

When a sales arrangement involves multiple elements, the items included in the arrangement (deliverables) are evaluated pursuant to 
ASC 605-25, Revenue Arrangements with Multiple Deliverables and ASC 605-35, to determine whether they represent separate units of 
accounting.  We perform this evaluation at the inception of an arrangement and as we deliver each item in the arrangement.  We first 
consider the separation criteria of ASC 605-35.  Deliverables not within the scope of ASC 605-35 are evaluated for separation under ASC 
605-25.  For those elements that fall under the guidance of ASC 605-25, we generally account for a deliverable (or a group of deliverables) 
separately if the delivered item(s) has standalone value to the customer and if we have given the customer a general right of return relative 
to the delivered item(s) and delivery or performance of the undelivered item(s) or service(s) is probable and substantially in our control.

When items included in a multiple-element arrangement represent separate units of accounting, we allocate the arrangement consideration 
to the individual items based on their relative fair values.  The amount of arrangement consideration allocated to the delivered item(s) is 
limited to the amount that is not contingent on us delivering additional products or services.  Once we have determined the amount, if 
any, of arrangement consideration allocable to the delivered item(s), we apply the applicable revenue recognition policy to determine 
when and by which method such amount may be recognized as revenue.

We generally determine if objective and reliable evidence of fair value for the items included in a multiple-element arrangement exists 
based on whether we have vendor-specific objective evidence ("VSOE") of the price for which we sell an item on a standalone basis.  If 
we do not have VSOE for the item, we will use the price charged by a competitor selling a comparable product or service on a standalone 

Page | 45

basis to similarly situated customers, if available.  If neither vendor-specific objective evidence nor third party evidence is available, we 
use our best estimate of selling price for that deliverable.  

Software: We typically sell our proprietary software bundled with our video displays and certain other products, but we also sell our 
software separately.  Pursuant to ASC 985-605, Software Revenue Recognition, revenues from software license fees on sales, other than 
construction-type contracts, are recognized when persuasive evidence of an agreement exists, delivery of the product has occurred, the 
fee is fixed and determinable, and collection is probable.  For sales of software included in construction-type contracts, the revenue is 
recognized under the percentage-of-completion method starting when all of these criteria have been met.

Long-term receivables and advertising rights:  We occasionally sell and install our products at facilities in exchange for the rights to sell 
or to retain future advertising revenues.  For these transactions, we recognize revenue for the amount of the present value of the future 
advertising payments if enough advertising is sold to obtain normal margins on the contract and we record the related receivable in long-
term receivables.  On those transactions where we have not sold the advertising for the full value of the equipment at normal margins, 
we record the related cost of equipment as advertising rights.  Revenue to the extent of the present value of the advertising payments is 
recognized  in  long-term  receivables  when  it  becomes  fixed  and  determinable  under  the  provisions  of  the  applicable  advertising 
contracts.  At the time the revenue is recognized, costs of the equipment are recognized based on an estimate of overall margin expected.

In cases where we receive advertising rights as opposed to only cash payments in exchange for the equipment, revenue is recognized as 
it becomes earned, and the related costs of the equipment are amortized over the term of the advertising rights, which are owned by 
us.  On these transactions, advance collections of advertising revenues are recorded as deferred revenue.

The cost of advertising rights, net of amortization, was $446 and $525 as of April 28, 2012 and April 30, 2011, respectively.

Property and equipment: Property and equipment is stated at cost and depreciated principally on the straight-line method over the following 
estimated useful lives:

Buildings

Machinery and equipment

Office furniture and equipment

Computer software and hardware

Equipment held for rental

Demonstration equipment

Transportation equipment

Years

7 - 40

5 - 7

3 - 5

3 - 5

2 - 7

3 - 5

5 - 7

Leasehold improvements are depreciated over the lesser of the useful life of the asset or the term of the lease.  Our depreciation expense 
was $17,273, $19,354 and $21,945 for the fiscal years ended April 28, 2012, April 30, 2011 and May 1, 2010, respectively.

Long-Lived Assets:  Long-lived  assets  other  than  goodwill  and  indefinite-lived  intangible  assets,  as  described  in  Note  4,  which  are 
separately tested for impairment, are evaluated for impairment whenever events or changes in circumstances indicate that the carrying 
value may not be recoverable.

When evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the asset's estimated future 
cash flows (undiscounted and without interest charges).  If the estimated future cash flows are less than the carrying value of the asset, 
we calculate an impairment loss.  The impairment loss calculation compares the carrying value of the asset to the asset's estimated fair 
value.  We recognize an impairment loss if the amount of the asset's carrying value exceeds the asset's estimated fair value.  If we recognize 
an impairment loss, the adjusted carrying amount of the asset becomes its new cost basis.  For a depreciable long-lived asset, the new 
cost basis will be depreciated (amortized) over the remaining useful life of that asset.

Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment to 
estimate future cash flows and asset fair values, including forecasting useful lives of the assets and selecting the discount rate that reflects 
the risk inherent in future cash flows.  

During the third quarter of fiscal 2010, changes in our business, including the decline in orders, the operating losses and the impairment 
of goodwill, were indicators of potential impairment for our business units.  Therefore, we tested our long-lived assets for recoverability 
in accordance with ASC 360, Property, Plant, and Equipment, by comparing the undiscounted cash flows expected from the use and 
eventual disposition of the assets to the carrying amount of the assets.  We grouped the assets at the lowest level for which there were 
identifiable cash flows that were independent of the cash flows of other assets and liabilities.  Based on this analysis, the undiscounted 

Page | 46

 
cash  flows  significantly  exceeded  the  carrying  amount  of  the  long-lived  assets,  and  therefore  it  was  determined  that  there  was  no 
impairment.  If actual results in the future are not consistent with our estimates and assumptions used in estimating future cash flows and 
asset fair values, we may be exposed to future losses that could be material.  We do not believe there is a reasonable likelihood that there 
will be a material change in the estimates or assumptions we use to calculate long-lived asset impairment losses.

Software  costs:  We  capitalize  certain  costs  incurred  in  connection  with  developing  or  obtaining  internal-use  software.  Capitalized 
software costs are included in Property and Equipment on our consolidated balance sheets.  Software costs that do not meet capitalization 
criteria are expensed immediately.

Insurance:  We are self-insured for certain losses related to health and liability claims and workers’ compensation, although we obtain 
third-party insurance to limit our exposure to these claims.  We estimate our self-insured liabilities using a number of factors, including 
historical claims experience.  Our self-insurance liability was $2,075 and $2,831 at April 28, 2012 and April 30, 2011, respectively, and 
is included in accrued expenses in our consolidated balance sheets.

Foreign currency translation: Our foreign subsidiaries use the local currency of their respective countries as their functional currency.  The 
assets and liabilities of foreign operations are generally translated at the exchange rates in effect at the balance sheet date.  The operating 
results of foreign operations are translated at weighted average exchange rates.  The related translation gains or losses are reported as a 
separate component of shareholders’ equity.

Income taxes:  We account for income taxes under ASC 740, Income Taxes, which requires recognition of deferred tax liabilities and 
assets for the expected future tax consequences of events that have been included in our financial statements or tax returns.  Under this 
method, deferred tax liabilities and assets are determined based on the difference between the financial statement and tax basis of assets 
and  liabilities  using  enacted  tax  rates  in  effect  for  the  year  in  which  the  differences  are  expected  to  reverse.  ASC  740  requires  the 
consideration of a valuation allowance for deferred tax assets if it is “more likely than not” that some component or all of the benefits of 
deferred tax assets will not be realized.  Tax rate changes are reflected in income during the period such changes are enacted.  We have 
benefited from a tax holiday in China that expired in fiscal 2012.  In fiscal 2012, 2011 and 2009, we realized a benefit of approximately 
$249 or $0.006 per share, $77 or $0.002 per share, and $97 or $0.002 per share, respectively.

Our income tax returns, like those of most companies, are periodically audited by U.S. federal, state and local and foreign tax authorities. 
These audits include questions regarding our tax filing positions, including the timing and amount of deductions and the allocation of 
income among various tax jurisdictions. At any one time, multiple tax years are subject to audit by the various tax authorities. In evaluating 
the tax benefits associated with our various tax filing positions, we record a tax benefit for uncertain tax positions using the highest 
cumulative tax benefit that is more likely than not to be realized. A number of years may elapse before a particular matter, for which we 
have established a liability, is audited and effectively settled. We adjust our liability for unrecognized tax benefits in the period in which 
we determine the issue is effectively settled with the tax authorities, the statute of limitations expires for the relevant taxing authority to 
examine the tax position, or when more information becomes available. We include our liability for unrecognized tax benefits, including 
accrued penalties and interest, in income taxes payable on our consolidated balance sheets and in income tax expense in our consolidated 
statements of operations.

Comprehensive income (loss):  We follow the provisions of ASC 220, Reporting Comprehensive Income, which establishes standards 
for reporting and displaying comprehensive income and its components.  Comprehensive income reflects the change in equity of a business 
enterprise during a period from transactions and other events and circumstances from non-owner sources.  For us, comprehensive income 
represents net income (loss) adjusted for foreign currency translation adjustments and unrealized gains and losses on available-for-sale 
securities.  The foreign currency translation adjustment included in comprehensive income has not been tax affected, as the investments 
in foreign affiliates are deemed to be permanent.  In accordance with ASC 220, we have chosen to disclose comprehensive income (loss) 
in the consolidated statement of shareholders’ equity.

Product design and development:  All expenses related to product design and development are charged to operations as incurred.  Our 
product development activities include the enhancement of existing products and the development of new products.

Advertising costs:  We expense advertising costs as incurred.  Advertising expenses were $1,843, $1,895 and $1,215 for fiscal years 2012, 
2011 and 2010, respectively.

Shipping and handling costs: Shipping and handling costs that are collected from our customers in connection with our sales are recorded 
as revenue.  We record shipping and handling costs as a component of cost of sales at the time the product is shipped.

Earnings (loss) per share (“EPS”):  Basic EPS is computed by dividing income (loss) attributable to common shareholders by the weighted 
average number of common shares outstanding for the period.  Diluted EPS reflects the potential dilution that would occur if securities 
or other obligations to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock 
that then share in our earnings.

Page | 47

 
 
 
 
The following is a reconciliation of the income (loss) and common stock share amounts used in the calculation of basic and diluted EPS 
for the fiscal years ended April 28, 2012, April 30, 2011 and May 1, 2010: 

For the year ended April 28, 2012: 
Basic earnings per share 

Dilution associated with stock compensation plans

Diluted earnings per share 
For the year ended April 30, 2011: 
Basic earnings per share 

Dilution associated with stock compensation plans

Diluted earnings per share 
For the year ended May 1, 2010: 
Basic loss per share 

Dilution associated with stock compensation plans

Diluted loss per share 

Net income 
(loss)

Shares

Per share 
income (loss)

$

$

$

$

$

$

8,489
—
8,489

14,244
—
14,244

(6,989)
—
(6,989)

41,869
435
42,304

41,422
855
42,277

 $ 

 $ 

 $ 

 $ 

40,908

 $ 

—  

40,908

 $ 

0.20
—
0.20

0.34
—
0.34

(0.17)
—
(0.17)

Options outstanding to purchase 1,611 shares of common stock with a weighted average exercise price of $19.17 per share during the 
fiscal year ended April 28, 2012 were not included in the computation of diluted earnings per share because the weighted average exercise 
price of those instruments exceeded the average market price of the common shares during the year. 

Options outstanding to purchase 1,655 shares of common stock with a weighted average exercise price of $19.23 per share during the 
fiscal year ended April 30, 2011 were not included in the computation of diluted earnings per share because the weighted average exercise 
price of those instruments exceeded the average market price of the common shares during the year. 

Options outstanding to purchase 2,658 shares of common stock with a weighted average exercise price of $14.14 per share during the 
fiscal year ended May 1, 2010 were not included in the computation of diluted earnings per share because the loss recorded for the period 
makes the options anti-dilutive. 

Share-based  compensation:  We  account  for  share-based  compensation  in  accordance  with  ASC  718,  Compensation-Stock 
Compensation.  Under  the  fair  value  recognition  provisions  of  ASC  718, we  measure  share-based  compensation  cost  at  the  grant  date 
based  on  the  fair  value  of  the  award  and  recognize  the  compensation  expense  over  the  requisite  service  period,  which  is  the  vesting 
period.  The valuation provisions of ASC 718 apply to awards granted after its April 30, 2006 effective date.  Share-based compensation 
expense for awards granted prior to April 30, 2006, but that remained unvested on the effective date, were recognized over the remaining 
service period using the compensation cost estimated for the ASC 718 pro forma disclosures.  See Note 9 for additional information and 
the assumptions we use to calculate the fair value of share-based employee compensation. 

Recent Accounting Pronouncements 

On May 1, 2011, we prospectively adopted the Financial Accounting Standards Board ("FASB") Accounting Standard Updates ("ASU") 
2009-13  Multiple-Deliverable  Revenue  Arrangements,  and  ASU  2009-14,  Certain  Revenue  Arrangements  that  Include  Software 
Elements,  regarding  revenue  recognition  for  multiple  deliverable  arrangements  and  arrangements  that  include  software  elements.  The 
update requires a vendor to allocate revenue in an arrangement using its best estimate of selling price if neither vendor specific objective 
evidence nor third party evidence of selling price exists. The residual method of revenue allocation is no longer permissible. Our adoption 
of ASU 2009-13 and ASU 2009-14 did not change our units of accounting for bundled arrangements, nor did it materially change how we 
allocate arrangement consideration to our various products and services. Accordingly, our adoption of ASU 2009-13 and ASU 2009-14 
did not have a significant impact on our consolidated financial statements. 

In December 2010, the FASB issued ASU 2010-28, When to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with 
Zero or Negative Carrying Amounts (Topic 350)-Intangibles-Goodwill and Other.  ASU 2010-28 amends the criteria for performing Step 
2 of the goodwill impairment test for reporting units with zero or negative carrying amounts and requires performing Step 2 if qualitative 
factors indicate that it is more likely than not that a goodwill impairment exists. ASU 2010-28 requires any impairment to be recorded 
upon adoption as an adjustment to our beginning retained earnings. The adoption of this update on May 1, 2011 did not have an impact on 
our consolidated financial statements, as we do not have any reporting units with zero or negative carrying amounts. 

In May 2011, the FASB issued ASU 2011-04, Amendments to Achieve Common Fair Value Measurements and Disclosure Requirements 
in  U.S.  GAAP  and  IFRS,  which  amends  ASC  820,  Fair  Value  Measurements  and  Disclosures.    ASU  2011-04  provides  a  consistent 
definition  of  fair  value  and  ensures  that  the  fair  value  measurement  and  disclosure  requirements  are  similar  between  U.S.  generally 

Page | 48 

 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
accepted accounting principles and International Financial Reporting Standards.  ASU 2011-04 also changes certain fair value measurement 
principles and enhances the disclosure requirements, particularly for level 3 fair value measurements.  ASU 2011-04 is effective during 
interim and annual periods beginning after December 15, 2011.  We adopted ASU 2011-04 in the fourth quarter of fiscal 2012.  Its adoption 
had no impact our consolidated financial  statements.

In  June  2011,  the  FASB  issued ASU  2011-05,  Presentation  of  Comprehensive  Income,  which  amends ASC  220,  Comprehensive 
Income.  ASU 2011-05 requires the components of net income and the components of other comprehensive income to be presented either 
in a single continuous statement of comprehensive income or in two separate but continuous statements. ASU 2011-05 eliminates the 
option to present components of other comprehensive income as part of the statement of changes in shareholders' equity.  In addition, 
ASU 2011-05 requires companies to present on the face of the financial statements reclassification adjustments for items that are reclassified 
from other comprehensive income to net income in the statement(s) where the components of net income and the components of other 
comprehensive income are presented.  ASU 2011-05 is effective for annual periods beginning after December 15, 2011 and interim periods 
thereafter.  On December 23, 2011, the FASB issued ASU 2011-12, Deferral of the Effective Date for Amendments to the Presentation 
of Reclassifications of Items Out of Accumulated Other Comprehensive Income, which deferred the effective date for certain provisions 
that related to the presentation of reclassification adjustments and their presentation in the financial statements until further notice.  As 
this update impacts presentation only, its adoption will not impact our consolidated financial statements.

In September 2011, the FASB issued ASU 2011-08, Intangibles – Goodwill and Other (Topic 350) — Testing Goodwill for Impairment.  
ASU 2011-08 permits an entity to make a qualitative assessment of whether it is more likely than not that a reporting unit’s fair value is 
less than its carrying value before applying the two-step goodwill impairment model that is currently in place.  If it is determined through 
the qualitative assessment that a reporting unit’s fair value is more likely than not greater than its carrying value, the remaining impairment 
steps would be unnecessary. The qualitative assessment is optional, allowing companies to go directly to the quantitative assessment. 
ASU 2011-08 will be effective for annual and interim goodwill impairment tests performed in fiscal years beginning after December 15, 
2011, with early adoption permitted. This new standard will be effective for us beginning in fiscal 2013. There will be no impact to our 
consolidated financial statement presentation, as ASU 2011-08 impacts the analysis to be performed only if needed.

Note 2.  Segment Reporting

We have organized our business into five business units which meet the definition of reportable segments under ASC 280-10, Segment 
Reporting: the Commercial segment, the Live Events segment, the Schools and Theatres segment, the Transportation segment, and the 
International segment.  These segments are based on the type of customer and geography.

Our Commercial segment primarily consists of sales of our video, Galaxy®, Fuelight™ and Valo™ product lines to resellers (primarily 
sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events segment 
primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention 
centers and sales of our mobile display technology to video rental organizations and other live events type venues.  Our Schools and 
Theatres segment primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary 
education facilities and sales of our Vortek® automated rigging systems for theatre applications.  Our Transportation segment primarily 
consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation 
related customers.  Our International segment consists of sales of all product lines outside the United States and Canada.

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes 
general and administration expense, product development expense, interest income and expense, non-operating income and income tax 
expense.  Assets are not allocated to the segments.  Depreciation and amortization, excluding that portion related to non-allocated costs, 
are allocated to each segment based on various financial measures.  In general, segments follow the same accounting policies as those 
described in Note 1.  Absorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are 
allocated to the Commercial, Live Events, and Schools and Theatres segments based on cost of sales.  Shared manufacturing, building 
and utilities and procurement costs are allocated based on payroll dollars, square footage and various other financial measures.

We do not maintain information on sales by products and, therefore, disclosure of such information is not practical.

Page | 49

 
The following table sets forth certain financial information for each of our five operating segments for the fiscal years ended April 28, 
2012, April 30, 2011 and May 1, 2010:

Net sales:

Commercial
Live Events
Schools & Theatres
Transportation
International

Contribution margin:
Commercial
Live Events
Schools & Theatres
Transportation
International

Non-allocated operating expenses:

General and administrative
Product design and development
Gain on insurance proceeds
Goodwill impairment

Operating income (loss)

Nonoperating income (expense):

Interest income
Interest expense
Other income (expense), net

Income (loss) before income taxes
Income tax expense (benefit)

Net income (loss)

Depreciation and amortization:

Commercial
Live Events
Schools & Theatres
Transportation
International
Unallocated corporate depreciation

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

148,585
160,933
59,662
48,284
72,062
489,526

$

112,515
161,572
62,310
45,215
60,064
441,676

$

91,860
159,229
62,878
40,481
38,737
393,185

24,011
13,579
4,716
11,009
7,889
61,204

27,422
23,507
—
—
10,275

1,747
(335)
(110)

11,577
3,088
8,489

6,103
5,055
2,361
1,386
650
1,963
17,518

$

$

$

12,925
18,889
7,247
12,149
10,719
61,929

23,453
18,949
—
—
19,527

1,921
(184)
877

22,141
7,897
14,244

6,790
6,224
2,621
1,524
692
1,790
19,641

$

$

$

5,176
18,320
4,422
9,490
2,895
40,303

25,199
21,920
(1,496)
1,410
(6,730)

1,514
(170)
(2,756)

(8,142)
(1,153)
(6,989)

7,119
7,477
2,823
1,745
1,010
2,086
22,260

$

$

$

No single geographic area comprises a material amount of net sales or long-lived assets other than the United States.  The following table 
presents information about net sales and long-lived assets in the United States and elsewhere:

Net sales:

United States
Outside U.S.

Long-lived assets:
United States
Outside U.S.

April 28,
2012

April 30,
2011

May 1,
2010

$

$

$

$

405,479
84,047
489,526

66,350
2,046
68,396

$

$

$

$

368,979
72,697
441,676

68,034
1,832
69,866

$

$

$

$

347,787
45,398
393,185

78,465
2,420
80,885

Page | 50

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We are not economically dependent on a limited number of customers for the sale of our products and services because we have numerous 
customers world-wide.  We are not economically dependent on a limited number of suppliers for our inventory items because we have 
numerous suppliers world-wide.  

Note 3.  Marketable Securities

We have a cash management program which provides for the investment of cash balances not used in current operations.  We classify 
our investments in marketable securities as available-for-sale in accordance with the provisions of ASU 320, Investments – Debt and 
Equity Securities.  Marketable securities classified as available-for-sale are reported at fair value with unrealized gains or losses, net of 
tax, reported in other comprehensive income (loss).  Unrealized losses considered to be “other-than-temporary” are recognized currently 
in earnings.  For fiscal 2012 and 2011, no gains or losses on available-for-sale securities were recognized in earnings.  The cost of securities 
sold is based on the specific identification method.  Where quoted market prices are not available, we use the market price of similar 
types of securities that are traded in the market to estimate fair value.  As of April 28, 2012 and April 30, 2011, our available-for-sale 
securities consisted of the following:

Amortized
Cost

Unrealized
Gain

Unrealized
Loss

Fair Value

Balance as of April 28, 2012:

Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal bonds

Balance as of April 30, 2011:

Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal bonds

$

$

$

$

7,657
7,507
4,503
5,517
25,184

4,913
1,998
13,598
2,412
22,921

$

$

$

$

— $
49
2
23
74

$

— $
1
19
2
22

$

— $
—
—
—
— $

— $
—
—
—
— $

7,657
7,556
4,505
5,540
25,258

4,913
1,999
13,617
2,414
22,943

All available-for-sale securities are classified as current assets, as they are readily available to support our current operating needs.  The 
contractual maturities of available-for-sale debt securities as of April 28, 2012 were as follows:

Less than 12
months

Greater than
12 months

Total

Certificates of deposit
U.S. Government securities
U.S. Government sponsored agencies
Municipal obligations

Total available for sale

$

$

5,927
4,522
500
1,601
12,550

$

$

1,730
3,034
4,005
3,939
12,708

$

$

7,657
7,556
4,505
5,540
25,258

Note 4.  Long Lived Assets

Goodwill and other intangible assets: We account for goodwill and intangible assets in accordance with ASC 350, Goodwill and Other 
Intangible Assets.  Under these provisions, goodwill is not amortized but is tested for impairment on at least an annual basis.  Impairment 
testing is required more often than annually if an event or circumstance indicates that an impairment or a decline in value may have 
occurred.  In conducting our impairment testing, we compare the fair value of each of our business units (reporting unit) to the related 
carrying value.  If the fair value of a reporting unit exceeds its carrying value, goodwill is not impaired.  If the carrying value of a reporting 
unit exceeds its fair value, an impairment loss is measured and recognized.  We conduct our impairment testing as of the first business 
day of the third fiscal quarter each year.

We utilize an income approach to estimate the fair value of each reporting unit.  We selected this method because we believe that it most 
appropriately measures our income producing assets.  We considered using the market approach and cost approach, but concluded they 
were not appropriate in valuing our reporting units given the lack of relevant and available market comparisons.  The income approach 
is based on the projected cash flows, which are discounted to their present value using discount rates that consider the timing and risk of 
the forecasted cash flows.  We believe that this approach is appropriate because it provides a fair value estimate based upon the reporting 
units’ expected long-term operating cash performance.  This approach also mitigates the impact of the cyclical trends that occur in the 
industry.  Fair value is estimated using internally-developed forecasts and assumptions.  The discount rate used is the average estimated 
value of a market participant’s cost of capital and debt, derived using customary market metrics. Other significant assumptions include 

Page | 51

 
 
 
 
 
 
terminal value margin rates, future capital expenditures, and changes in future working capital requirements.  We also compare and 
reconcile our overall fair value to our market capitalization.  Although there are inherent uncertainties related to the assumptions used 
and to our application of these assumptions to this analysis, we believe that the income approach provides a reasonable estimate of the 
fair value of our reporting units.  The foregoing assumptions to a large degree were consistent with our long-term performance, with 
limited exceptions.  We believe that our future investments for capital expenditures as a percent of revenue will decline in future years 
due to our improved utilization resulting from lean initiatives, and we believe that long-term receivables will decrease as we grow.  We 
also have assumed that through this economic downturn, our markets have not contracted for the long term; however, it may be a number 
of years before they fully recover.  These assumptions could deviate materially from actual results.

We performed an analysis of goodwill as of the first business day of our third quarter in fiscal 2012, 2011 and 2010.  The results of the 
analysis indicated that no goodwill impairment existed as of that date with respect to 2012 and 2011.  During fiscal 2010, as a result of 
revisions in our forward-looking 12-month forecast during the month of January 2010 resulting from lower than expected order bookings 
and increased near-term uncertainty, primarily in our Live Events business unit, the significance of orders being delayed in all business 
units, and the decline in our stock price, we believed that an additional goodwill impairment test was required as of January 31, 2010.  Based 
on the test at that time, we determined that the goodwill associated with the Schools and Theatres business unit, totaling $685, was fully 
impaired and that the goodwill associated with our International business unit of $725 was fully impaired. We therefore recognized an 
impairment loss as a result.  The impaired goodwill was related primarily to the acquisition of Hoffend and Sons, which was allocated 
to all business units, and the purchase of European Timing Systems, which was allocated to the International business unit.

The following table sets forth the change in goodwill during fiscal 2012:

Balance as of April 30, 2011:
Foreign currency translation
Balance as of April 28, 2012:

Live Events

Commercial

$

$

2,452
(17)
2,435

$

$

756
(15)
741

Transportation
176
$
(5)
171

$

Total Goodwill
3,384
$
(37)
3,347

$

The following table sets forth the amounts of goodwill and accumulated impairment as of April 28, 2012 and April 30, 2011:

Balance as of April 28, 2012:

Goodwill
Accumulated impairment losses

Balance as of April 30, 2011:

Goodwill
Accumulated impairment losses

Live Events

Commercial

Transportation

Schools and
Theatres

International

Total

$

$

$

$

2,435
—
2,435

2,452
—
2,452

$

$

$

$

741
—
741

756
—
756

$

$

$

$

171
—
171

176
—
176

$

$

$

$

$

685
(685)

— $

$

685
(685)

— $

$

725
(725)

— $

$

725
(725)

— $

4,757
(1,410)
3,347

4,794
(1,410)
3,384

We face a number of risks to our business which can adversely impact cash flows in each of our business units and cause a significant 
decline in the fair values of each business unit.  This decline could lead to an impairment of goodwill in some or all of our business 
units.  Certain events, such as a worsening trend of orders and sales without a corresponding way to preserve future cash flows or a 
significant decline on our stock price, could cause a further impairment in goodwill.

As required by ASC 350, intangibles with finite lives are amortized.  We evaluate indefinite lived assets for impairment annually and 
whenever events or changes in circumstances indicate their carrying value may not be recoverable.  The net value of intangible assets is 
shown on our consolidated balance sheets.  Estimated amortization expense based on intangibles as of April 28, 2012 is $228 for each 
of the fiscal years 2013 through 2016 and $95 for fiscal 2017.  

Page | 52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table sets forth the gross carrying amount and accumulated amortization of intangible assets by major intangible class as 
of April 28, 2012 and April 30, 2011:

Definite-lived:

Patents
Non-compete agreements

Indefinite-lived:

Registered trademarks

April 28, 2012

April 30, 2011

Gross
Carrying
Amount

Accumulated
Amortization Net Value

Gross
Carrying
Amount

Accumulated
Amortization Net Value

$

$

2,282
—
2,282

401
2,683

$

$

1,274
—
1,274

—
1,274

$

$

1,008
—
1,008

401
1,409

$

$

2,282
348
2,630

401
3,031

$

$

1,046
331
1,377

—
1,377

$

$

1,236
17
1,253

401
1,654

Impairment of long-lived assets:  We recorded a pretax asset impairment charge of $538, $355 and $861 for the fiscal years ended April 28, 
2012, April 30, 2011 and May 1, 2010, respectively for other long-lived assets including property and equipment.  The impairment charges 
related to technology changes in our demonstration equipment and tooling equipment.  Impairment charges related to the demonstration 
equipment are included in selling expense.  Impairment charges related to tooling were primarily included in product development.

Note 5.  Selected Financial Statement Data

Inventories consisted of the following:

Raw materials
Work-in-process
Finished goods

April 28,
2012

April 30,
2011

$

$

24,880
10,581
19,463
54,924

$

$

18,795
8,457
19,637
46,889

Inventories are reported net of the allowance for excess and obsolete inventory of $2,851 and $2,139 as of April 28, 2012 and April 30, 
2011, respectively.

Property and equipment consisted of the following:

Land
Buildings
Machinery and equipment
Office furniture and equipment
Computer software and hardware
Equipment held for rental
Demonstration equipment
Transportation equipment

Less accumulated depreciation

Accrued expenses consisted of the following:

Compensation
Taxes, other than income taxes
Other

Page | 53

April 28,
2012

April 30,
2011

$

$

$

$

1,497
56,431
61,654
15,648
42,172
1,003
9,806
4,116
192,327
123,931
68,396

April 28,
2012

11,475
3,987
7,269
22,731

$

$

$

$

1,497
55,457
58,233
15,648
37,754
1,283
8,086
3,688
181,646
111,780
69,866

April 30,
2011

11,149
4,237
6,362
21,748

 
 
 
 
 
 
 
Other (expense) income, net consisted of the following:

Foreign currency transaction gains (losses)
Equity in losses of affiliates
Other

Note 6.  Uncompleted Contracts

Uncompleted contracts consisted of the following:

Costs incurred
Estimated earnings

Less billings to date

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

$

(206)
—
96
(110)

$

$

463
(36)
450
877

$

$

(81)
(2,535)
(140)
(2,756)

April 28,
2012
304,058
114,687
418,745
410,110
8,635

$

$

April 30,
2011
261,062
103,832
364,894
360,985
3,909

April 30,
2011

24,193
(20,284)
3,909

$

$

$

$

Uncompleted contracts are included in the accompanying consolidated balance sheets as follows:

Costs and estimated earnings in excess of billings
Billings in excess of costs and estimated earnings

Note 7.  Receivables

April 28,
2012

$

$

23,020
(14,385)
8,635

We sell our products throughout the United States and in certain foreign countries on credit terms that we establish for each customer.  On 
the sale of certain products, we have the ability to file a contractor’s lien against the product installed as collateral and to file claims 
against surety bonds to protect our interest in receivables.  Foreign sales are at times secured by irrevocable letters of credit or bank 
guarantees.

Accounts receivable are reported net of an allowance for doubtful accounts of $2,398 and $2,548 at April 28, 2012 and April 30, 2011, 
respectively.  Subsequent to April 28, 2012, we became aware of circumstances that could cause an increase in our allowance for doubtful 
accounts in an amount between $0 and $2,500.  These circumstances arise out of a contract in China for which payment by our customer 
is dependent on funding from a local government entity that is not under any legal obligation to provide.

We make estimates regarding the collectability of our accounts receivable, long-term receivables, costs and estimated earnings in excess 
of billings and other receivables.  In evaluating the adequacy of our allowance for doubtful accounts, we analyze specific balances, 
customer creditworthiness, changes in customer payment cycles, and current economic trends.  If the financial condition of any customer 
was to deteriorate, resulting in an impairment of its ability to make payments, additional allowances may be required.  We charge off 
receivables at such time as it is determined that collection will not occur.  Charge offs of receivables and our allowance for doubtful 
accounts related to financing receivables are not material to our financial results.

In connection with certain sales transactions, we have entered into sales contracts with installment payments exceeding six months and 
sales type leases.  The present value of these contracts and leases is recorded as a receivable as the revenue is recognized in accordance 
with generally accepted accounting principles, and profit is recognized to the extent that the present value is in excess of cost.  We generally 
retain a security interest in the equipment or in the cash flow generated by the equipment until the contract is paid.  The present value of 
long-term contracts and lease receivables, including accrued interest and current maturities, was $18,452 and $18,901 as of April 28, 
2012 and April 30, 2011, respectively.  Contract and lease receivables bearing annual interest rates of 5.8 to 10.0 percent are due in varying 
annual installments through May 2023.  The face amount of long-term receivables was $21,494 as of April 28, 2012 and $22,807 as of 
April 30, 2011.  Included in accounts receivable as of April 28, 2012 and April 30, 2011 was $783 and $31, respectively, of retainage on 
construction-type contracts, all of which is expected to be collected in one year.

Page | 54

 
 
 
 
Note 8.  Financing Agreements

We have a credit agreement with a U.S. bank that provides for a $35.0 million line of credit and includes up to $15.0 million for standby 
letters of credit.  The line of credit is due on November 15, 2012. The interest rate ranges from LIBOR plus 125 basis points to LIBOR 
plus 175 basis points depending on the ratio of interest-bearing debt to EBITDA.  EBITDA is defined as net income before income taxes, 
interest expense, depreciation and amortization.  The effective interest rate was 1.5 percent at April 28, 2012.  We are assessed a loan fee 
equal to 0.125 percent per annum of any non-used portion of the loan.  As of April 28, 2012, there were no advances under the line of 
credit.

The  credit agreement is unsecured.  In  addition to  provisions  that limit  dividends to  the  current  year  net profits  after tax,  the credit 
agreement also requires us to be in compliance with the following financial ratios:

•  A minimum fixed charge coverage ratio of 2 to 1 at the end of any fiscal year.  The ratio is equal to (a) EBITDA less dividends, 
a capital expenditure reserve of $6.0 million, and income tax expense, over (b) all principal and interest payments with respect 
to debt, excluding debt outstanding on the line of credit, and

•  A ratio of interest-bearing debt, excluding any marketing obligations, to EBITDA of less than 1 to 1 at the end of any fiscal 

quarter.

We have an additional credit agreement with another U.S. bank that expires on November 15, 2012 that is intended to support our credit 
needs outside of the U.S., primarily in China and Europe.  The facility provides for a $20.0 million line of credit and includes facilities 
to issue up to $20.0 million for letters of credit and bank guarantees and to secure foreign loans.  This U.S. credit facility secured the 
credit facility that we entered into in China with a Chinese affiliate of the U.S. bank.  It is also expected to secure another facility in 
Europe to be used to issue credit enhancements as required under our contracts with our customers.  The U.S. credit agreement is unsecured 
and is cross collateralized with the $35.0 million line of credit described above.  It contains the same covenants as the credit agreement 
for that line of credit.  As of April 28, 2012, there was $1.5 million of advances outstanding under the China credit facility.

We were in compliance with all applicable covenants as of April 28, 2012.  The special dividends paid on October 14, 2010 and December 
22, 2011 were excluded from the computation of the fixed charge coverage ratio and are not subject to the limitations on dividends set 
forth in the credit agreement.  The minimum fixed charge coverage ratio as of April 28, 2012 was 45-to-1, and the ratio of interest-bearing 
debt to EBITDA as of April 28, 2012 was approximately 0.08-to-1.

Note 9.  Shareholders’ Equity and Share-Based Compensation

Common  stock:  Our  authorized  shares  of  120,000  consist  of  115,000  shares  of  common  stock  and  5,000  shares  of  “undesignated 
stock.”  Our Board of Directors has the power to issue any or all of the shares of undesignated stock, including the authority to establish 
the rights and preferences of the undesignated stock, without shareholder approval.

Each outstanding share of our common stock includes one common share purchase right.  Each right entitles the registered holder to 
purchase from us one one-tenth of one share of common stock at a price of $100 per common share, subject to adjustment and the terms 
of the shareholder rights agreement under which the dividend was declared and paid.  The rights become exercisable immediately after 
the earlier of (i) 10 business days following a public announcement that a person or group has acquired beneficial ownership of 15 percent 
or more of our outstanding common shares (subject to certain exclusions) or (ii) 10 business days following the commencement or 
announcement of an intention to make a tender offer or exchange offer for our common shares, the consummation of which would result 
in the beneficial ownership by a person or group of 15 percent or more of our outstanding common shares.  The rights expire on November 
19, 2018, which date may be extended by our Board subject to certain additional conditions.

Stock incentive plans:  During fiscal 2008, we established the 2007 Stock Incentive Plan (“2007 Plan”) and ceased granting options under 
the 2001 Incentive Stock Option Plan, the 2001 Outside Directors Option Plan (“2001 Plans”), the 1993 Incentive Stock Option Plan, as 
amended, and the 1993 Outside Directors Option Plan, as amended (“1993 Plans”).  The 2007 Plan provides for the issuance of stock-
based  awards,  including  stock  options,  restricted  stock,  restricted  stock  units  and  deferred  stock,  to  employees,  directors  and 
consultants.  Stock options issued to employees under the plans generally have a 10-year life, an exercise price equal to the fair market 
value on the grant date and a five-year vesting period.  Stock options granted to independent directors under these plans have a seven-
year life and an exercise price equal to the fair market value on the date of grant.  Stock options granted to independent directors prior 
to fiscal 2010 vest over three years, and options granted in or after fiscal 2010 vest in one year.  The restricted stock granted to independent 
directors vests in one year, provided that they remain on the Board.  Restricted stock units are granted to employees and have a five-year 
vesting period.  As with stock options, restricted stock and restricted stock unit ownership cannot be transferred during the vesting period.

The total number of shares of stock reserved and available for distribution under the 2007 Plan is 4,000 shares.  At April 28, 2012, there 
were 1,415 shares available for grants under the 2007 Plan.  As of their date of termination, the total number of shares reserved under 

Page | 55

the 2001 Plans and 1993 Plans were 3,200 and 6,080 shares, respectively.  Although the 2001 Plans and 1993 Plans remain in effect for 
options outstanding, no new options can be granted under these plans.

Restricted stock and restricted stock units: We issue restricted stock to our non-employee directors and restricted stock units to employees.  
In computing compensation expense under ASC 718 for restricted stock awards, we assumed an average annual forfeiture rate of zero 
percent when calculating the number of shares expected to vest based on the relatively short vesting period and the term of the director.   
In computing compensation expense for restricted stock units, we assumed a range of forfeiture rates of 7.0 to 7.8 percent when computing 
the number of shares expected to vest and a dividend yield of approximately 1 percent.  Unrecognized compensation expense related to 
the restricted stock and restrict stock unit awards was approximately $1,908 at April 28, 2012, which is expected to be recognized over 
a weighted-average period of 3.6 years.  The total fair value of restricted stock vested was $511, $288, and $80 for fiscal years 2012, 
2011, and 2010, respectively.

A summary of nonvested restricted stock and restricted stock units for the years ended April 28, 2012, April 30, 2011 and May 1, 2010 
is as follows:

April 28, 2012

Number of
Nonvested
Shares

Weighted
Average
Grant Date
Fair Value
Per Share

$

181
118
(49)
(8)
242

11.07
8.24
10.51
10.85
9.81

Year Ended
April 30, 2011

May 1, 2010

Number of
Nonvested
Shares

Weighted
Average
Grant Date
Fair Value
Per Share

Number of
Nonvested
Shares

Weighted
Average
Grant Date
Fair Value
Per Share

$

121
103
(35)
(8)
181

8.21
13.29
8.24
9.17
11.07

$

4
122
(4)
(1)
121

17.82
8.21
17.82
8.20
8.21

Outstanding at beginning of year

Granted
Vested
Forfeited

Outstanding at end of year

Stock Options:  We issue incentive stock options to our employees and non-qualified stock options to our independent directors.  A 
summary of stock option activity under all stock option plans during the fiscal year ended April 28, 2012 is as follows:

Outstanding at April 30, 2011

Granted
Canceled or forfeited
Exercised

Outstanding at April 28, 2012

Shares vested and expected to vest
Exercisable at April 28, 2012

Weighted
Average
Exercise
Price Per
Share

Stock
Options

$

3,061
468
(114)
(125)
3,290

3,121
2,206

14.07
9.18
14.41
4.39
13.73

13.72
15.31

Weighted
Average
Remaining
Contractual
Life (Years)
5.5
9.1
—
—
5.3

5.3
4.0

$

Aggregate
Intrinsic
Value

3,848
—
—
624
463

459
437

The aggregate intrinsic value of stock options represents the difference between the exercise price of stock options and the fair market 
value of the underlying common stock on that day for all in-the-money options.  We define in-the-money options at April 28, 2012 as 
options that had exercise prices that were lower than the $8.46 per share market price of our common stock at that date.  There were in-
the-money options to purchase 402 shares exercisable at April 28, 2012.  The total intrinsic value of options exercised during fiscal years 
2012, 2011, and 2010 was $624, $1,945, and $897, respectively.  The total fair value of stock options vested was $2,497, $2,628, and 
$2,783 for fiscal years 2012, 2011, and 2010, respectively.

We estimate the fair value of stock options granted using the Black-Scholes option valuation model.  We recognize the fair value of the 
stock options on a straight-line basis as compensation expense.  All options are recognized over the requisite service periods of the awards, 
which are generally the vesting periods.

The  Black-Scholes  option-pricing  model  was  developed  for  use  in  estimating  the  fair  value  of  traded  options  that  have  no  vesting 
restrictions and are fully transferable.  In addition, option valuation models require the input of highly subjective assumptions, including 
the expected stock price volatility.  ASC 718 requires us to estimate forfeitures at the time of grant and revise those estimates in subsequent 
periods if actual forfeitures differ from those estimates.  We use historical data to estimate pre-vesting option forfeitures and record share-

Page | 56

 
 
based compensation expense only for those awards that are expected to vest.  The following factors are the significant assumptions used 
in the computation of fair value of options:

Expected life.  The expected life of options granted represents the period of time that they are expected to be outstanding.  We 
estimate the expected life of options granted based on historical exercise patterns, which we believe are representative of future 
behavior.  We have examined our historical pattern of option exercises in an effort to determine if there were any discernible 
patterns of activity based on certain demographic characteristics.  Demographic characteristics tested included age, salary level, 
job level and geographic location.  We have determined that there were no meaningful differences in option exercise activity based 
on the demographic characteristics tested.

Expected volatility.  We estimate the volatility of our common stock at the date of grant based on historical volatility consistent 
with ASC 718 and SEC Staff Accounting Bulletin No. 107, Share Based Payments.  Our decision to use historical volatility instead 
of implied volatility was based upon analyzing historical data along with the lack of availability of history of actively traded options 
on our common stock.

Risk-free interest rate.  The rate is based on the U.S. Treasury zero-coupon yield curve on the grant date for a term similar to the 
expected life of the options.

Dividend  yield.  We  use  an  expected  dividend  yield  consistent  with  our  dividend  yield  over  the  period  of  time  we  have  paid 
dividends.

The following table provides the weighted-average fair value of options granted and the related assumptions used in the Black-Scholes 
model:

Fair Value of options granted
Risk-free interest rate
Expected dividend rate
Expected volatility
Expected life of option

April 28,
2012

$

3.46
1.10% -   1.50%
0.71% -   2.15%
44.59% - 46.85%
5.9 - 6.8 years

Year Ended
April 30,
2011

$

5.74
1.40% -   2.30%
0.67% -   0.68%
42.00% - 46.00%
5.9 - 6.7 years

May 1,
2010

$

3.73
2.10% -   2.50%
0.51% -   0.56%
47.00% - 49.00%
5.1 - 5.5 years

Employee stock purchase plan:  We have an employee stock purchase plan (“ESPP”), which enables employees to elect, in advance semi-
annually, to contribute up to 15 percent of their compensation, subject to certain limitations, toward the purchase of our common stock  
at a purchase price equal to 85 percent of the lower of the fair market value of the common stock on the first or last day of the participation 
period.  Compensation expense  recognized on shares issued under our ESPP is based on the value of a traded option to purchase shares 
of our stock at a 15 percent discount to the stock price.   The number of shares of common stock issued under the ESPP totaled approximately  
160, 205, and 243 shares in fiscal 2012, 2011, and 2010, respectively.  The number of shares of common stock reserved for future employee 
purchases under the ESPP totaled 1,400 shares at April 28, 2012.  The total number of shares reserved under the ESPP is 2,500.  The 
ESPP is intended to qualify under Section 423 of the Internal Revenue Code of 1986. 

Total share-based compensation expense:  As of April 28, 2012, there was $5,357 of total unrecognized compensation cost related to 
nonvested share-based compensation arrangements granted under all equity compensation plans.  Total unrecognized compensation cost 
will be adjusted for future changes in estimated forfeitures.  We expect to recognize that cost over a weighted-average period of 3.1 years. 

The following table presents a summary of the share-based compensation expense by equity type as follows:

April 28,
2012

Year Ended
April 30,
2011

$

$

2,565
256
441
3,262

$

$

2,671
256
443
3,370

$

$

May 1,
2010

3,090
201
471
3,762

Stock options
Restricted stock and stock units
Employee stock purchase plans

Page | 57

 
 
A summary of the share-based compensation expenses for stock options, restricted stock, restricted stock units and shares issued under 
the ESPP  for the fiscal years ended April 28, 2012, April 30, 2011, and May 1, 2010 is as follows:

Cost of sales

Selling

General and administrative

Product design and development

April 28,
2012

610

982

1,059

611

Year Ended
April 30,
2011

$

565

$

1,065

1,103

637

3,262

$

3,370

$

$

$

May 1,
2010

532

1,207

1,333

690

3,762

We received $547 in cash from option exercises under all share-based payment arrangements for the fiscal year ended April 28, 2012.  
The tax benefit related to non-qualified options and restricted stock units under all share-based payment arrangements totaled $325,  $239, 
and $188 for fiscal years 2012, 2011, and 2010, respectively.

Note 10.  Employee Benefit Plans

We sponsor a 401(k) savings plan under which eligible U.S. employees may choose to make voluntary contributions of such employee's 
compensation on a pretax basis, subject to certain Internal Revenue Service (IRS) limits. We make matching contributions equal to 25 
percent (50 percent prior to August 1, 2010 and after January 29, 2011) of the employee's qualifying contribution up to six percent of 
such employee's compensation plus other discretionary contributions as authorized by our Board of Directors.  Employees are eligible 
to participate upon completion of one year of service if they have attained the age of 21 and have worked more than 1,000 hours during 
such plan year.  We contributed $1,618, $905 and $937 to the plan for fiscal years 2012, 2011 and 2010, respectively.

We have unfunded deferred compensation agreements with certain officers and a former director under which interest is credited each 
year to each participant’s account in an amount equal to the five-year Treasury note rate as of January 1 of each plan year.  Total amounts 
accrued for these plans as of April 28, 2012 and April 30, 2011 were $625 and $673, respectively.  Contributions for each of the fiscal 
years 2012, 2011 and 2010 were $23, $22 and $23, respectively.  The amounts accrued under the plans are not funded and are subject to 
the claims of the participants’ creditors.  Participants may elect various forms of withdrawals upon retirement, including a lump sum 
distribution or annual payments over five or 10 years.

Note 11.  Income Taxes

We account for uncertainties in tax positions under the provisions of ASC 740-10, Accounting for Uncertainty in Income Taxes, an 
Interpretation of SFAS No. 109.  ASC 740-10 creates a single model to address uncertainty in tax positions and clarifies the accounting 
for  income  taxes  by  prescribing  the  minimum  recognition  threshold  a  tax  position  is  required  to  meet  before  being  recognized  in 
the financial  statements.  ASC  740-10  also  provides  guidance  on  derecognition,  measurement,  classification,  interest  and  penalties, 
accounting in interim periods, disclosure and transition.  The following table provides a reconciliation of changes in unrecognized tax 
benefits for fiscal 2012 and 2011:

Balance as of May 1, 2010:

Gross increases related to prior period tax positions
Gross decreases related to prior period tax positions
Gross increases related to current period tax positions
Lapse of statute of limitations

Balance as of April 30, 2011:

Gross increases related to prior period tax positions
Gross decreases related to prior period tax positions
Gross increases related to current period tax positions
Lapse of statute of limitations

Balance as of April 28, 2012:

Amount

538
132
(104)
81
(120)
527
14
(178)
86
—
449

$

$

$

As a result of the preliminary results of an IRS audit which is subject to change, we expect our unrecognized tax benefits to reduce in 
fiscal 2013.

Page | 58

 
 
 
 
 
We recorded $11, $(20) and $58 in net interest and penalties during the years ended April 28, 2012, April 30, 2011 and May 1, 2010, 
respectively.  We had accrued $(12) and $4 in net interest or penalties as of April 28, 2012 and April 30, 2011, respectively.  We are 
subject to U.S. Federal income tax as well as the income taxes of multiple state jurisdictions.  As a result of the completion of exams by 
the Internal Revenue Service on prior years and the expiration of statutes of limitations, fiscal years 2009, 2010, and 2011 are the only 
years remaining open under statutes of limitations.  Certain subsidiaries are also subject to income tax in several foreign jurisdictions 
which have open tax years varying by jurisdiction beginning in fiscal 2004.    

During the third quarter of fiscal 2011, the President signed into law a reinstatement of the research and development tax credit, retroactively 
to January 1, 2010.  This reinstatement was effective only through December 31, 2011.  As a result, we recognized approximately $686 
in benefits, of which approximately $211 related to fiscal 2010.

Income tax expense (benefit) consisted of the following:

Current:
Federal
State
Foreign
Deferred taxes

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

$

2,266
577
313
(68)
3,088

$

$

4,879
1,227
939
852
7,897

$

$

(1,375)
145
(43)
120
(1,153)

A reconciliation of the provision for income taxes and the amount computed by applying the federal statutory rate to income (loss) before 
income taxes is as follows:

Computed income tax expense (benefit) at

federal statutory rate

State taxes, net of federal benefit
Research and development tax credit
Meals and entertainment
Stock compensation
Dividends paid to retirement plan
Goodwill impairment
Domestic production activities deduction
Change in foreign deferred rates
Reversal of valuation allowance
Other, net

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

$

4,052
497
(1,004)
375
842
(522)
—
(270)
(249)
(364)
(269)
3,088

$

$

7,732
1,107
(981)
299
959
—
—
(607)
—
—
(612)
7,897

$

$

(2,849)
263
(689)
272
1,134
—
305
—
—
—
411
(1,153)

At April 28, 2012, we had foreign net operating loss carry-forwards totaling $186, which have an unlimited carry-forward period.  We 
operated under a tax holiday in China that expired in fiscal 2012. As noted above, the expiration of this tax holiday caused a $249 decrease 
in our income tax expense in fiscal 2012.

The pretax income (loss) attributable to domestic and foreign operations was as follows:

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

$

10,052
1,525
11,577

$

$

17,892
4,249
22,141

$

$

(6,423)
(1,719)
(8,142)

Domestic
Foreign

Income (loss) before income taxes

Page | 59

 
 
 
 
 
 
The components of the net deferred tax asset were as follows:

Deferred taxes assets:
Warranty reserves
Vacation accrual
Net losses on equity investments
Deferred maintenance revenue
Reserves for excess and obsolete inventory
Equity compensation
Allowance for doubtful accounts
Inventory capitalization
Accrued compensation and benefits
Intangible assets
Net operating loss carry forwards
Other

Deferred tax liabilities:

Property and equipment
Prepaid expenses
Other

April 28,
2012

April 30,
2011

May 1,
2010

$

$

$

8,425
1,821
2,971
1,738
1,021
653
473
907
742
81
15
334
19,181

$

8,730
1,680
2,959
1,620
665
557
409
414
900
147
—
214
18,295

(8,817)
(669)
(219)
(9,705)
9,476

$

(7,866)
(470)
(551)
(8,887)
9,408

$

9,271
1,570
3,095
754
1,297
486
401
478
753
125
59
174
18,463

(7,368)
(543)
(292)
(8,203)
10,260

At April 28, 2012 and April 30, 2011, we had recorded valuation allowances of $0 and $364, respectively, against foreign net operating 
losses.  We believe that our deferred tax assets will be fully realized based upon our estimates of the future taxable income.

The following presents the classification of the net deferred tax asset on the accompanying consolidated balance sheets:

Current assets
Current liabilities
Non-current assets
Non-current liabilities

April 28,
2012

April 30,
2011

May 1,
2010

$

$

10,941
(42)
30
(1,453)
9,476

$

$

9,640
(406)
180
(6)
9,408

$

$

12,578
(210)
62
(2,170)
10,260

Page | 60

 
 
 
 
 
 
 
 
 
 
Note 12.  Cash Flow Information

The changes in operating assets and liabilities consisted of the following:

(Increase) decrease:
Restricted cash
Account receivable
Long-term receivables
Inventories
Costs and estimated earnings in excess of billings
Prepaid expenses and other current assets
Income taxes receivable
Advertising rights and other assets

Increase (decrease):

Accounts payable and accrued expenses
Customer deposits
Billings in excess of costs and estimated earnings
Long-term warranty obligations
Income taxes payable
Long-term deferred revenue
Other long-term obligations

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

$

377
(4,995)
462
(7,539)
1,173
784
(1,120)
226

6,975
1,538
(5,899)
(767)
(215)
783
(915)
(9,132)

$

$

(282)
(16,837)
(756)
(10,341)
1,040
82
2,574
823

11,242
1,940
7,179
4,561
853
1,256
41
3,375

$

$

(181)
14,073
4,165
17,711
2,308
(812)
(7,444)
1,043

(6,399)
(659)
(664)
(576)
(2,715)
1,446
(208)
21,088

Supplemental disclosures of cash flow information consisted of the following:

Cash payments for:

Interest
Income taxes, net of refunds

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

$

306
4,292

113
(3,683)

$

262
7,745

Supplemental schedule of non-cash investing and financing activities consisted of the following:

Demonstration equipment transferred to inventories
Contributions of common stock under the employee

stock purchase plan

Purchase of plant and equipment included in accounts

payable and notes payable

Transfer of equipment or conversion of accounts

receivable from affiliates

Note 13.  Fair Value Measurements

April 28,
2012

Year Ended
April 30,
2011

May 1,
2010

$

409

$

896

$

1,413

1,475

—

1,382

673

—

1,955

1,699

289

53

ASC 820, Fair Value Measurements and Disclosures, defines fair value as the price that would be received to sell an asset or paid to 
transfer the liability (an exit price) in an orderly transaction between market participants at the measurement date.  It also establishes a 
fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when 
measuring fair value.  The fair value hierarchy within ASC 820 distinguishes between three levels of inputs that may be utilized when 
measuring fair value as follows:

• 
• 

Level 1 - Quoted prices in active markets for identical assets or liabilities.
Level 2 - Observable inputs other than quoted prices included within level 1 for the assets or liability, either directly or indirectly 
(for example, quoted market prices for similar assets and liabilities in active markets or quoted market prices for identical assets 

Page | 61

 
 
 
 
 
 
 
 
 
 
 
 
 
or liabilities in markets not considered to be active, inputs other than quoted prices that are observable for the asset or liability, 
or market-corroborated input.
Level 3 - Unobservable inputs supported by little or no market activity based on our own assumptions used to measure assets 
and liabilities.

• 

The fair values for fixed-rate contracts receivable are estimated using discounted cash flow analysis based on interest rates currently 
being offered for contracts with similar terms to customers with similar credit quality. The carrying amounts reported on our consolidated 
balance sheets for contracts receivable approximate fair value and have been categorized as a Level 2 fair value measurement.  The 
carrying amounts reported for variable rate long-term marketing obligations approximate fair value.  Fair values for fixed-rate long-term 
marketing obligations are estimated using a discounted cash flow calculation that applies interest rates currently being offered for debt 
with similar terms and underlying collateral.  The total carrying value of long-term marketing obligations reported on our consolidated 
balance sheets approximates fair value and have been categorized as a Level 2 fair value measurement.

The following table sets forth by level within the fair value hierarchy our financial assets and liabilities that were accounted for at fair 
value on a recurring basis at April 28, 2012 and April 30, 2011 according to the valuation techniques we used to determine their fair 
values. There have been no transfers of assets or liabilities between the fair value hierarchies presented.

Balance as of April 28, 2012:
Cash and cash equivalents
Restricted cash
Available for sale securities:
Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal Bonds

Derivatives - currency forward contracts

Balance as of April 30, 2011:
Cash and cash equivalents
Restricted cash
Available for sale securities:
Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal Bonds

Derivatives - currency forward contracts

Fair Value Measurements

Level 1

Level 2

Level 3

Total

$

$

$

$

29,423
1,169

—
7,556
—
—
—
38,148

54,308
1,546

—
1,999
—
—
—
57,853

$

$

$

$

— $
—

— $
—

29,423
1,169

7,657
—
4,505
5,540
(95)
17,607

$

—
—
—
—
—
— $

7,657
7,556
4,505
5,540
(95)
55,755

— $
—

— $
—

54,308
1,546

4,913
—
13,617
2,414
(258)
20,686

$

—
—
—
—
—
— $

4,913
1,999
13,617
2,414
(258)
78,539

The following methods and assumptions were used to estimate the fair value of each class of financial instrument.  There have been no 
changes in the valuation techniques used by us to value our financial instruments.

Cash  and  cash  equivalents:    Consists  of  cash  on  hand  in  bank  deposits  and  highly  liquid  investments,  primarily  money  market 
accounts.  The fair value was measured using quoted market prices in active markets and is classified as Level 1.  The carrying amount 
approximates fair value.

Restricted  cash:    Consists  of  cash  and  cash  equivalents  that  are  held  in  bank  deposit  accounts  to  secure  issuances  of  foreign  bank 
guarantees.  The fair value of cash equivalents was measured using quoted market prices in active markets and is classified as Level 
1.  The carrying amount approximates fair value.

Certificates of deposit:  Consists of time deposit accounts with original maturities of less than three years and various yields.  The fair 
value of these securities was measured based on valuations observed in less active markets that out Level 1 investments from a third 
party financial institution and is classified as Level 2.  The carrying amount approximates fair value.

U.S. Government securities:  Consists of U.S. Government treasury bills, notes, and bonds with original maturities of less than three years 
and various yields. The fair value of these securities was measured using quoted market prices in active markets and is classified as Level 
1.

Page | 62

 
 
 
 
 
 
 
 
 
 
 
 
 
U.S. Government sponsored entities:  Consist of Fannie Mae and Federal Home Loan Bank investment grade debt securities that trade 
with sufficient frequency and volume to enable us to obtain pricing information on an ongoing basis.  The fair value of these securities 
was measured based on valuations observed in less active markets then Level 1 investments and is classified as Level 2.  The contractual 
maturities of these investments vary from one month to three years.

Municipal obligations:  Consist of investment grade municipal bonds that trade with sufficient frequency and volume to enable us to 
obtain pricing information on an ongoing basis.  The contractual maturities of these investments vary from two to three years.   The fair 
value of these bonds was measured based on valuations observed in less active markets then Level 1 investments and is classified as 
Level 2.

Derivatives – currency forward contracts:  Consists of currency forward contracts that trade with sufficient frequency and volume to 
enable us to obtain pricing information on an ongoing basis.  The fair value of these securities was measured based on valuation from a 
third party bank and is classified as Level 2.  See Note 14 for more information regarding our derivatives.

The  fair  value  measurement  standard  also  applies  to  certain  non-financial  assets  and  liabilities  that  are  measured  at  fair  value  on  a 
nonrecurring basis.  For example, certain long-lived assets such as goodwill, intangible assets and property, plant and equipment are 
measured at fair value in connection with business combinations or when an impairment is recognized and the related assets are written 
down to fair value.  We did not make any material business combinations or recognize significant impairment losses during fiscal 2012 
or fiscal 2011.

Note 14. Derivative Financial Information

We utilize derivative financial instruments to manage the economic impact of fluctuations in currency exchange rates on those transactions 
that are denominated in currencies other than our functional currency, which is the U.S. dollar.  We enter into currency forward contracts 
to manage these economic risks.  We account for all derivatives on the balance sheet as an asset or liability measured at fair value, and 
changes in fair values are recognized in earnings unless specific hedge accounting criteria are met for cash flow or net investment hedges. 
If such hedge accounting criteria are met, the change is deferred in shareholders’ equity as a component of accumulated other comprehensive 
income. The deferred items are recognized in the statement of operations in the period the derivative contract is settled.  As of April 28, 
2012 and April 30, 2011, we had not designated any of our derivative instruments as accounting hedges, and, thus, recorded the changes 
in fair value in the other income/expense.

The foreign currency exchange contracts in aggregated notional amounts in place to exchange United States Dollars at April 28, 2012 and 
April 30, 2011 were as follows:

Foreign Currency Exchange Forward Contracts:
U.S. Dollars/Euros
U.S. Dollars/Australian Dollars
U.S. Dollars/Polish Zlotys
U.S. Dollars/Canadian Dollars
U.S. Dollars/Singapore Dollars
U.S. Dollars/Brazilian Reais

April 28, 2012

April 30, 2011

U.S. Dollars

Foreign
Currency

U.S. Dollars

Foreign
Currency

130
3,315
—
870
96
242

99
3,269
—
868
121
436

2,600
—
803
—
—
—

1,867
—
2,390
—
—
—

As of April 28, 2012 and April 30, 2011, there was a net liability of $95 and $258, respectively, representing the fair value of foreign 
currency exchange forward contracts was determined, using Level 2 inputs from a third party bank.

Note 15.  Commitments and Contingencies

Litigation:  We are involved in various claims and legal actions arising in the ordinary course of business.  In the opinion of management, 
based upon consultation with legal counsel, the ultimate disposition of these matters, taken as a whole, will not have a material adverse 
effect on our consolidated financial statements.

Guarantees:  In connection with the sale of equipment to various financial institutions, we have entered into contractual arrangements 
whereby we agreed to repurchase equipment at the end of the lease term at a fixed price. Our total obligations under these fixed price 
arrangements were $1,285 as of April 28, 2012 and April 30, 2011.  We have recognized a guarantee liability in accrued expenses for the 
amount of $185 in accordance with the provisions of ASC 460, Guarantees, in connection with these arrangements.

Page | 63

 
Warranties:  We offer a standard parts coverage warranty for periods varying from one to five years for all of our products.  We also offer 
additional types of warranties that include on-site labor, routine maintenance and event support.  In addition, the terms of warranties on 
some installations can vary from one to 10 years.  The specific terms and conditions of these warranties vary primarily depending on the 
type of the product sold.  We estimate the costs that may be incurred under the warranty obligations and record a liability in the amount 
of such estimated costs at the time the revenue is recognized.  Factors that affect our estimate of the cost of our warranty obligations 
include historical experience and expectations of future conditions.  We periodically assess the adequacy of our recorded warranty reserves 
and, to the extent that we experience any changes in warranty claim activity or costs associated with servicing those claims, our warranty 
obligation is adjusted accordingly.

Changes in our product warranties during the years ended April 28, 2012 and April 30, 2011 consisted of the following:

Beginning accrued warranty costs

Warranties issued during the period
Settlements made during the period
Changes in accrued warranty costs for preexisting

warranties during the period, including expirations

Ending accrued warranty costs

April 28,
2012

April 30,
2011

$

$

22,982
8,199
(13,531)

4,565
22,215

$

$

18,866
10,026
(14,909)

8,999
22,982

Performance guarantees:  We have entered into standby letter of credit agreements, bank guarantees and surety bonds with financial 
institutions relating to the guarantee of future performance on contracts, primarily construction type contracts.  As of April 28, 2012, we 
had  outstanding  letters  of  credit  agreements,  bank  guarantees  and  surety  bonds  in  the  amount  of  $2,443  and  $32,399, 
respectively.  Performance guarantees are issued to certain customers to guarantee the operation and installation of the equipment and 
our ability to complete a contract.  These performance guarantees have various terms, which are generally less than one year.

Leases:  We lease vehicles and office space for various sales and service locations throughout the world, including manufacturing space 
in the United States and China and various equipment. Some of these leases, including the lease for manufacturing facilities in Sioux 
Falls, South Dakota, include provisions for extensions or purchase.  The lease for the facilities in Sioux Falls, South Dakota can be 
extended for an additional three years past its current term, which ends December 31, 2016, and it contains an option to purchase the 
property subject to the lease from January 1, 2015 to December 31, 2016 for $8,400, which approximates fair value.  If the lease is 
extended, the purchase option increases to $8,600 for the year ending December 31, 2017 and $8,800 for the year ending December 31, 
2018.   Rental expense for operating leases was $3,159, $3,738 and $3,513 for the fiscal years ended April 28, 2012, April 30, 2011 and 
May 1, 2010, respectively.  

Future minimum payments under noncancelable operating leases, excluding executory costs such as management and maintenance fees, 
with initial or remaining terms of one year or more consisted of the following at April 28, 2012:

Fiscal years ending
2013
2014
2015
2016
2017
Thereafter

Amount

2,997
2,170
1,674
1,598
805
76
9,320

$

$

Purchase commitments:  From time to time, we commit to purchase inventory, advertising rights, and various other products and services 
over periods that extend beyond a year.  As of April 28, 2012, we were obligated under the following conditional and unconditional 
purchase commitments, which included $1,000 in conditional purchase commitments.

Fiscal years ending
2013
2014
2015
2016
2017
Thereafter

Amount

1,801
1,042
299
200
200
200
3,742

$

$

Page | 64

Allowance for doubtful accounts: Subsequent to April 28, 2012, we became aware of circumstances that could cause an increase in our 
allowance for doubtful accounts in an amount between $0 and $2,500.  These circumstances arise out of a contract in China for which 
payment by our customer is dependent on funding from a local government entity that is not under any legal obligation to provide.

Insurance revenues: In October 2009, our subsidiary Star Circuits, Inc., which produces circuit boards for use in our products, had a fire 
which damaged or destroyed its key production equipment and building mechanical and structural components.  Operations were stopped 
in this facility until new equipment was installed and the build out was completed in another building in the fourth quarter of fiscal 
2010.  Our insurance coverages entitled us to receive payments for business interruption, as well as recoveries for damage to the building 
and equipment as a result of the fire.

During fiscal 2010, we received or settled on $3,748 of insurance proceeds related to this incident.  Insurance proceeds to reimburse costs 
to reconstruct the facility and to replace manufacturing equipment, supplies and contents resulted in gains of $1,496 during fiscal 2010, 
or $0.04 per share, net of taxes.  Additionally, in fiscal 2010, we recorded $988 in business interruption reimbursements for extra expenses 
incurred during the non-operating period in cost of goods sold.  There were no outstanding insurance reimbursements as of April 28, 
2012.

Note 16.  Exit or Disposal Costs

During fiscal 2010, we closed 16 regional offices throughout the United States and recorded the costs associated with these closures of 
approximately $543, on a pretax basis.  This included approximately $208 related to inventory reserves included in costs of goods sold, 
approximately $78 in severance costs and approximately $257 in lease termination costs which are included in selling expenses.

During fiscal 2011, we closed a regional office in the United States and recorded the costs associated with the closure of approximately 
$255, on a pretax basis, which was for lease termination costs and were included in selling expenses.  At the end of fiscal 2012, we had 
accrued  approximately $189 related to the lease termination costs incurred in fiscal 2010 and 2011.

Note 17.  Investments in Affiliates and Related Party Transactions

We owned a seven percent interest in Outcast as of April 28, 2012 and April 30, 2011.  Prior to February 2011, our interest in Outcast 
was 37.5 percent.  As a result of certain transactions during fiscal 2011, Outcast ceased being an equity method investee  and, as of 
April 30, 2011, was a cost method investee with a carrying balance of zero.  These transactions during fiscal 2011 resulted in our release 
under our guarantees of certain debt of Outcast and resulted in the repayment of various loans and advances we had made to Outcast and 
related parties of Outcast.  These transactions resulted in a gain of approximately $605 during fiscal 2011, which is included in other 
income.  

We sold our ownership in Ledtronics in fiscal 2010.  Equity in earnings (losses) in Outcast and Ledtronics was $0 in fiscal 2012 and 2011 
and $(2,765) in fiscal 2010.  During the year ended May 30, 2010, we recorded revenues associated with equipment and service deliveries 
of $430, and inventory purchases of $76 relating to these related parties.  We have no payables due to these affiliates.

Note 18.  Subsequent Events

On May 24, 2012, our Board of Directors declared a dividend of $0.115 per share payable on June 25, 2012 to holders of record of our 
common stock on June 14, 2012.

Page | 65

 
 
 
Note 19.  Quarterly Financial Data (Unaudited)

The following table presents summarized quarterly financial data:

Fiscal 2012
Net sales
Gross profit
Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share

Fiscal 2011
Net sales
Gross profit
Net income
Basic earnings per share
Diluted earnings per share

1st Quarter
118,698
$
29,507
3,368
0.08
0.08

1st Quarter
100,503
$
26,588
2,442
0.06
0.06

2nd Quarter
135,910
$
31,470
3,959
0.09
0.09

2nd Quarter
126,919
$
32,817
7,007
0.17
0.17

3rd Quarter
122,925
$
27,855
1,666
0.04
0.04

3rd Quarter
99,868
$
23,642
1,831
0.04
0.04

4th Quarter
111,994
$
24,606
(505)
(0.01)
(0.01)

4th Quarter
114,386
$
28,437
2,964
0.07
0.07

Page | 66

Item 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE

None.

Item 9A.  CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Management of our company is responsible for establishing and maintaining effective disclosure controls and procedures as defined in 
Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934.  As of April 28, 2012, an evaluation was performed, under 
the supervision and with the participation of management, including our Chief Executive Officer and Chief Financial Officer, of the 
effectiveness of the design and operation of our disclosure controls and procedures.  Based upon that evaluation, the Chief Executive 
Officer and Chief Financial Officer concluded that as of April 28, 2012, our disclosure controls and procedures were effective at the 
reasonable assurance level to ensure that information required to be disclosed in this Annual Report on Form 10-K was recorded, processed, 
summarized and reported within the time period required by the SEC’s rules and forms and accumulated and communicated to management, 
including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

During the quarter ended April 28, 2012 and thereafter, there have been no changes in our internal control over financial reporting that 
have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined 
in Rule 13a-15(f) under the Securities Exchange Act of 1934.  Our internal control system was designed to provide reasonable assurance 
to our management and board of directors regarding the preparation and fair presentation of published financial statements.  All internal 
control systems, no matter how well designed, have inherent limitations.  Therefore, even those systems determined to be effective can 
provide only reasonable assurance with respect to financial statement preparation and presentation.

Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, 
we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control
—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  Based on our evaluation 
under the framework in Internal Control—Integrated Framework, our management concluded that our internal control over financial 
reporting was effective as of April 28, 2012.

Our internal control over financial reporting as of April 28, 2012 has been audited by Ernst & Young LLP, our independent registered 
public accounting firm, as stated in their report that follows.

By /s/ James B. Morgan

James B. Morgan

Chief Executive Officer

June 13, 2012

By /s/ William R. Retterath

William R. Retterath

Chief Financial Officer

June 13, 2012

Page | 67

 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders
Daktronics, Inc.

We have audited Daktronics, Inc. and subsidiaries' internal control over financial reporting as of April 28, 2012, based on criteria established 
in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the 
COSO criteria).  Daktronics, Inc.'s management is responsible for maintaining effective internal control over financial reporting, and for 
its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management's Report on 
Internal Control Over Financial Reporting.  Our responsibility is to express an opinion on the company's internal control over financial 
reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial 
reporting  was  maintained  in  all  material  respects.    Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial 
reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal 
control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances.  We believe 
that our audit provides a reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles.  A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance 
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide 
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations 
of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of 
unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Daktronics, Inc. and subsidiaries maintained, in all material respects, effective internal control over financial reporting 
as of April 28, 2012, based on the COSO criteria.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States),  the 
consolidated balance sheets of Daktronics, Inc. and subsidiaries as of April 28, 2012 and April 30, 2011, and the related consolidated 
statements of operations, shareholders' equity, and cash flows for each of the three years in the period ended April 28, 2012, and our 
report dated June 13, 2012 expressed an unqualified opinion thereon.

/s/Ernst & Young LLP
Minneapolis, Minnesota
June 13, 2012

Page | 68

Item 9B.  OTHER INFORMATION

None

PART III.

Item 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE OF THE REGISTRANT

The  information  required  by  this  Item 10  will  be  included  under  the  captions  “Election  of  Directors”  and  “Information  Concerning 
Directors, Nominees and Executive Officers” in our Proxy Statement for our 2012 annual meeting of shareholders (“Proxy Statement”) 
to be filed within 120 days after our most recent fiscal year-end.  Information concerning the compliance of our officers, directors and 
10 percent shareholders with Section 16(a) of the Securities Exchange Act of 1934 is incorporated by reference to the information to be 
contained in the Proxy Statement under the caption “Section 16(a) Beneficial Ownership Reporting Compliance.”  The information 
regarding Audit Committee members and “Audit Committee Financial Experts” is incorporated by reference to the information to be 
contained in the Proxy Statement under the caption “Corporate Governance–Committees of the Board of Directors.”  The information 
regarding our Code of Conduct is incorporated by reference to the information to be contained in the Proxy Statement under the heading 
“Corporate Governance – Code of Conduct.”

Item 11.  EXECUTIVE COMPENSATION

Information regarding compensation of directors and officers for the fiscal year ended April 28, 2012 will be in the Proxy Statement 
under the heading “Proposal One -Election of Directors” and “Executive Compensation” and is incorporated herein by reference.

We maintain a Code of Conduct which applies to all of our employees, officers and Directors.  Included in the Code of Conduct are ethics 
provisions  that  apply  to  our  Chief  Executive  Officer,  Chief  Financial  Officer  and  all  other  financial  and  accounting  management 
employees.  A copy of our Code of Conduct can be obtained from our Internet website at www.daktronics.com on the Investor Relations 
page and will be made available free of charge to any shareholder upon request.  Information on or available through our website is not 
part of this report.  We intend to disclose any waivers from, or amendments to, the Code of Conduct by posting a description of such 
waiver or amendment on our Internet website.  However, to date, we have not granted a waiver from the Code of Conduct.

Item  12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED 
STOCKHOLDER MATTERS

The security ownership of certain beneficial owners and management will be contained in the Proxy Statement under the heading “Security 
Ownership  of  Certain  Beneficial  Owners  and  Management”  and  “Securities Authorized  Under  Equity  Compensation  Plans”  and  is 
incorporated herein by reference.

Item 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Information  required  by  this  item  is  incorporated  by  reference  from  the  sections  entitled  “Proposal  One  –  Election  of  Directors  – 
Independent Directors” and “Corporate Governance Compensation Committee Interlocks and Insider Participation” contained in our 
Proxy Statement.  There were no related party transactions in fiscal 2012.

Item 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information regarding our principal accountant is under the heading “Relationship with Independent Auditors” in our Proxy Statement.

Page | 69

PART IV.

Item 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1)  Financial Statements

Our financial statements, a description of which follows, are contained in Part II, Item 8:

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of April 28, 2012 and April 30, 2011 
Consolidated Statements of Operations for each of the three fiscal years ended April 28, 2012, April 30, 2011 and May 1, 
2010 
Consolidated Statement of Changes in Shareholders’ Equity for each of the three fiscal years ended April 28, 2012,  April 30, 
2011 and May 1, 2010 
Consolidated Statements of Cash Flows for each of the three fiscal years ended April 28, 2012, April 30, 2011 and May 1, 
2010 
Notes to Consolidated Financial Statements

(2) 

Schedules

The following financial statement schedules are submitted herewith:

Schedule II – Valuation and Qualifying Accounts

Other schedules are omitted because they are not required or are not applicable or because the required information is included 
in the financial statements listed above.

(3) 

Exhibits

Certain schedules are omitted because they are not required or are not applicable or because the required information is 
included in the financial statements listed above.
3.1  Amended and Restated Articles of Incorporation of the Company.  (1) 
3.2  Amendment to the Articles of Incorporation.  (2) 
3.3  Amendment to the Articles of Incorporation.  (15) 
3.4  Amended and Restated Bylaws of the Company.  (3) 
Form of Stock Certificate evidencing Common Stock, without par value, of the Company.  (4) 
4.1 
Shareholders Rights Agreement.  (5) 
4.2 
2001 Incentive Stock Option Plan.  (6)* 
4.3 
2001 Outside Directors Stock Option Plan. (6)* 
4.4 
4.5 
2001 Outside Directors Stock Option Plan. (6)* 
4.6  Daktronics, Inc. 2007 Incentive Stock Plan. (9)* 
10.1  Amended and Restated Deferred Compensation Agreement Between Daktronics, Inc. and Aelred Kurtenbach. (8)* 
10.2  Amended and Restated Deferred Compensation Agreement Between Daktronics, Inc. and Frank Kurtenbach. (8)* 
10.3  Amended and Restated Deferred Compensation Agreement Between Daktronics, Inc. and James Morgan. (8)* 
10.4  Loan Agreement dated October 14, 1998 between U.S. Bank National Association and Daktronics, Inc.  (13) 
10.5  Sixth Amendment to Loan Agreement Dated January 23, 2007 by and between Daktronics, Inc. and U.S. Bank National 

Association.  (12) 

10.6  Eighth Amendment to Loan Agreement Dated November 12, 2009 by and between Daktronics, Inc. and U.S. Bank 

National Association.  (10) 

10.7  Tenth Amendment to Loan Agreement dated November 15, 2011 by and between Daktronics, Inc. and U.S. Bank 

National Association (11) 

10.8  Renewal Revolving Note Dated November 15, 2011 between Daktronics, Inc. and U.S. Bank National Association.  (19)
10.9  Loan Agreement Dated December 23, 2010 between Daktronics, Inc. and Bank of America, N.A. (16)
10.10  Second Amendment to Loan Agreement Dated November 15, 2011 by and between Daktronics, Inc. and Bank of 

America, N.A. (17)

10.11  Revolving Note Dated November 15, 2011 between Daktronics, Inc. and Bank of America, N.A. (18)
21.1  Subsidiaries of the Company.  (14) 
23.1  Consent of Ernst & Young LLP.  (14) 
25 
31.1  Certification of the Chief Executive Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange 

Power of Attorney.  (14) 

Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.  (14) 

Page | 70

 
 
 
 
 
 
 
 
 
 
 
31.2  Certification of the Chief Financial Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange 

Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.  (14) 

32.1  Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  (18 U.S.C. 

Section 1350.)  (14) 

32.2  Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  (18 U.S.C. 

Section 1350.)  (14)

 (1) 

 (2) 

 (3) 
 (4) 

 (5) 
 (6) 

 (7) 

 (8) 

 (9) 

 (10) 
 (11) 
 (12) 
 (13) 

 (14) 
 (15) 
 (16) 

 (17) 

 (18) 

 (19) 

 * 

Incorporated by reference to the exhibit with the same exhibit number filed with our Registration Statement on 
Form S-1 on December 3, 1993.
Incorporated by reference to the exhibit with the same exhibit number filed with our Annual Report on Form 10-
K on July 28, 1999.
Incorporated by reference to Exhibit 3.1 filed with our Current Report on Form 8-K on August 18, 2005.
Incorporated by reference to the exhibit with the same exhibit number filed with our Amendment No. 1 to the 
Registration Statement on Form S-1 on January 12, 1994 as Commission File No. 33-72466.
Incorporated by reference to Exhibit 4.1 filed with our Form 8-A on August 29, 2008.
Incorporated by reference to our Registration Statement on Form S-8 filed on November 8, 2001 as Commission 
File No. 333-72990.
Incorporated by reference to our Registration Statement on Form S-8 filed on October 20, 2002 as Commission 
File No. 333-100842.
Incorporated by reference to the exhibit with the same exhibit number filed with our Annual Report on Form 10-
K on June 28, 2004 as Commission File No. 0-23246.
Incorporated by reference to Exhibit 10-1 filed with our Quarterly Report on Form 10-Q on August 20, 2007 as 
Commission File No. 0-23246.
Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on November 12, 2009.
Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on November 17, 2011.
Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on January 25, 2007.
Incorporated by reference to Exhibit 10.6 filed with our Quarterly Report on Form 10-Q filed on December 11, 
1998.
Filed herewith electronically.
Incorporated by reference to the Definitive Proxy Statement filed on July 6, 2006.
Incorporated by reference to Exhibit 10.3 filed with filed with our Current Report on Form 8-K filed on November 
17, 2011.
Incorporated by reference to Exhibit 10.5 filed with filed with our Current Report on Form 8-K filed on November 
17, 2011
Incorporated by reference to Exhibit 10.6 filed with filed with our Current Report on Form 8-K filed on November 
17, 2011
Incorporated by reference to Exhibit 10.2 filed with filed with our Current Report on Form 8-K filed on November 
17, 2011
Indicates a management contract or compensatory plan or arrangement.

All Sport®, Daktronics®, DakStats®, DakTicker®, DataTime®, DataTrac™, Galaxy®, GalaxyPro™, Keyframe®, OmniSport®, ProAd®, 
ProPixel®, ProRail®, ProStar®, ProTour®, Sportsound®, SportStar™, SportsLink®, Vanguard®, V-Play®, Venus®, V-Net®, Visiconn®, 
V-Tour®, V-Link®, and Vortek® are trademarks of Daktronics, Inc.  Windows® and all other trademarks referenced are the intellectual 
property of their respective companies.

Page | 71

 
 
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Annual 
Report to be signed on its behalf by the undersigned, thereunto duly authorized, on June 13, 2012.

DAKTRONICS, INC.

By:  /s/ James B. Morgan

Chief Executive Officer and President

(Principal Executive Officer)

By:  /s/ William R. Retterath

Chief Financial Officer

(Principal Financial Officer and Principal Accounting Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf 
of the Registrant and in the capacities and on the dates indicated.

Signature

By /s/ Byron J. Anderson 
Byron J. Anderson

By /s/ Robert G. Dutcher 
Robert G. Dutcher

By /s/ Nancy D. Frame 
Nancy D. Frame

By /s/ Aelred J. Kurtenbach 
Aelred J. Kurtenbach

By /s/ Frank J. Kurtenbach 
Frank J. Kurtenbach

By /s/ James B. Morgan 
James B. Morgan

By /s/ John L. Mulligan 
John L. Mulligan

By /s/ Bruce W. Tobin 
Bruce W. Tobin

By /s/ James A. Vellenga 
James A. Vellenga

Title

Director

Date

June 13, 2012

Director

June 13, 2012

Director

June 13, 2012

Director

June 13, 2012

Director

June 13, 2012

Director

June 13, 2012

Director

June 13, 2012

Director

June 13, 2012

Director

June 13, 2012

Page | 72

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC.
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.1

In connection with the Annual Report on Form 10-K of Daktronics, Inc. and subsidiaries (the “Company”) for the annual period ended 
April 28, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, James B. Morgan, Chief 
Executive Officer of the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002, that to my knowledge:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations 
of the Company.

/s/ James B. Morgan
James B. Morgan
Chief Executive Officer
June 13, 2012

DAKTRONICS, INC.
CERTIFICATION OF THE CHIEF FINANCIAL OFFICER PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.2

In connection with the Annual Report on Form 10-K of Daktronics, Inc. and subsidiaries (the “Company”) for the annual period ended 
April 28, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, William R. Retterath, Chief 
Financial Officer of the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002, that to my knowledge:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations 
of the Company.

/s/ William R. Retterath
William R. Retterath
Chief Financial Officer
June 13, 2012

Page | 73

 
 
 
 
DIRECTORS & SENIOR MANAGERS 

INDEPENDENT DIRECTORS 

Byron J. Anderson2, 3 
Former Senior Vice President 
Agilent Technologies, Inc. 

John L. Mulligan1 
Investment Associate 
UBS Financial Services, Inc. 

Robert G. Dutcher2 
Former Strategic Advisor Lead Member of 
MEDRAD, Inc. 

Nancy D. Frame2, 3 
Former Deputy Director 
U.S. Trade and Development Agency 

Bruce W. Tobin1 
Former Vice President of Finance for 
International & Corporate Staff Services 
3M 

James A. Vellenga1, 3 
Former President and CEO 
BFSX Corporation 

(1) Member of Audit Committee 
(2) Member of Compensation Committee 
(3) Member of Nominating and Governance Committee 

Dr. Aelred J. Kurtenbach(1) 
Founder, Chairman of the Board 

Frank J. Kurtenbach(1) 
Director, Vice President 

James B. Morgan(1) 
Director, President and CEO 

EMPLOYEE DIRECTORS 

COMPANY OFFICERS 

Carla S. Gatzke 
Vice President Human Resources 

Seth T. Hansen 
Vice President Information Technology 

Reece A. Kurtenbach(1) 
Executive Vice President Live Events & 
International Business Units 

William R. Retterath(1) 
Chief Financial Officer and Treasurer 

Dan J. Bierschbach 
Vice President Schools & Theatres 
Business Unit 

Matthew J. Kurtenbach 
Vice President Manufacturing 

Bradley T. Wiemann(1) 
Executive Vice President Commerical & 
Transportation Business Units 

(1) 

Named executive officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INVESTOR RELATIONS 
You can contact Daktronics Investor Relations at any time to 
order financial documents such as our Annual Report or Form 
10-K free of charge. 

You  may  contact  us  about  any  investment  related  questions, 
via  phone,  fax,  email,  or  through  our  web  site.  Our  contact 
information is: 

Daktronics, Inc. 
Investor Relations 
201 Daktronics Drive 
Brookings, SD 57006 
Website: www.daktronics.com 
Email: investor@daktronics.com 
Phone: 605-692-0200 
Fax: 605-697-4700 

TRANSFER AGENT 
Wells Fargo Bank Minnesota, N.A. 
Shareowner Services 
161 North Concord Exchange 
South St. Paul, Minnesota 55075 

Inquiries related to stock transfers or lost certificates should be 
directed  to Wells  Fargo Shareowner  Services  by  calling 800-
468-9716 or 651-450-4064. 

INDEPENDENT AUDITORS 
Ernst & Young LLP, Minneapolis, Minnesota 

ANNUAL MEETING 
The  annual  meeting  of  shareholders  will  be  held  August  22, 
2012 at Daktronics headquarters in Brookings, South Dakota, 
at 7:00 pm Central Daylight Time.  Shareholders of record on 
June 25, 2012 will be eligible to vote at the meeting. 

FORM 10-K AND OTHER REPORTS 
Copies  of  the  Company’s  Annual  Report  on  Form  10-K  for 
the  year  ended  April  28,  2012,  filed  with  the  Securities  and 
Exchange  Commission,  are  available  without  charge  upon 
written  request  to  the  Investor  Relations  Dept.,  Daktronics, 
Inc., 201 Daktronics Drive, Brookings, South Dakota, 57006-
5128;  by  calling  800-605-DAKT  (3258);  or  by  accessing  the 
Company’s website at www.daktronics.com 

STOCK PRICE HISTORY 
Our  common  stock  trades  on  The  NASDAQ  Global  Select 
Market  under  the  symbol  DAKT.    High  and  low  sales  prices 
of  our  common  stock  for  fiscal  years  2012  and  2011  are 
presented below. 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

FISCAL 2012 
FISCAL 2011 
Low 
High 
High 
High 
$   9.43 
$   7.30  $ 12.25 
$   8.96 
$   8.00 
$   7.30  $ 10.73 
$ 11.01 
$   8.77 
$ 10.82  $ 11.27 
$ 17.30 
$   7.83 
$   9.91  $ 11.94 
$ 16.45 

ADDITIONAL INFORMATION 
Visit us at www.daktronics.com for additional information on 
upcoming  and  future  projects,  product  offerings,  and  other 
items of interest. 

LEGAL COUNSEL 
Winthrop & Weinstine, P.A., Minneapolis, Minnesota 
Cautionary Notice Regarding Forward-Looking Statements: 
This  annual  report,  including  information  incorporated  by  reference  and  the  Annual  Report  on  Form  10-K,  contains  both  historical  and  forward-looking 
statements that involve risks, uncertainties and assumptions. The statements contained in this report that (including exhibits and any information incorporated 
by  reference)  are  not  purely  historical  are  forward-looking  statements  within  the  meaning  of  Section  27A  of  the  Securities  Act  of  1933,  as  amended,  and 
Section 21B of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions and strategies for the 
future. These statements appear in a number of places in this report and include all statements that are not historical statements of fact regarding the intent, 
belief or current expectations with respect to, among other things: our financing plans; trends affecting our financial condition or results of operations; our 
growth strategy and operating strategy; our competition; our business outside of the United States; our large contracts with significant customers; our ability 
to protect our intellectual property rights; excess production capacity or capacity needs; our involvement in litigation; difficult conditions of the economy; and 
the declaration and payment of dividends. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and 
similar  expressions  and  variations  thereof  are  intended  to  identify  forward-looking  statements.  Investors  are  cautioned  that  any  such  forward-looking 
statements are not guarantees of future performance and involve risk and uncertainties, many of which are beyond our ability to control, and that actual results 
may differ materially from those projected in the forward-looking statements as a result of various factors discussed herein, including those discussed in the 
section of the Annual Report on Form 10-K entitled “Item 1A. Risk Factors” and “Item 7. Management’s Discussion and Analysis of Financial Condition and 
Results of Operations” and those factors discussed in detail in our other filings with the Securities and Exchange Commission. 

Copyright © 2012 Daktronics, Inc.  DD2306178 Rev. 00 060112