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Daktronics, Inc.

dakt · NASDAQ Technology
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Sector Technology
Industry Hardware, Equipment & Parts
Employees 2520
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FY2015 Annual Report · Daktronics, Inc.
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2015  ANNUAL REPORT

2015 LETTER TO SHAREHOLDERS 

Overall, we had a successful Fiscal 2015.  Sales exceeded $615 million in this 53-week fiscal year, surpassing pre-economic down turn 
years and setting a record sales level for the company.  This sales volume reflects the health of digital system solutions in the global 
marketplace.  Another positive milestone, our International business earned over $100 million in sales, a result of our on-going strategy 
and  investment  in  growing  our  International  market  share.    In  August  of  2014,  we  acquired  a  company  in  Ireland  focused  on  the 
transportation market in Europe and the United States.  While International sales for the newly named “Daktronics Ireland” approximated 
only $8 million for Fiscal 2015, the knowledge and product platforms acquired will be leveraged to further grow our transportation sales 
outside of the US. 

 Live Events sales remained strong reflecting the trend of professional and college sports arenas upgrading to new, larger, and higher 
resolution systems in order to attract, entertain, and inform their fans.  We expect this level of sales to continue in the near-term.     

Sales increased in the Commercial business unit relating to digital billboard and spectacular solutions.  While our on premise solution 
sales were down for the year, we are optimistic for our new product line release in Fiscal 2016 and the continued positive economic 
conditions creating continued opportunities.   

During the Fiscal 2015, we changed our name of the Schools and Theatres business unit to High School Park and Recreation (HSPR) 
due to the sale of the rigging and theatrical portion of the business.  HSPR sales improved year over year due to inclusion of video 
systems in the sports side of the business, and the increased size of many of these projects.  HSPR message center sales remained strong. 
These systems are used by schools to communicate with students, parents, and the public. 

Transportation business unit sales were down mainly due to project timing and uncertainty in the federal Highway and Transportation 
funding Act of 2014.  This is a key funding source for state projects that include intelligent transportation display and control systems.  
We believe sales levels will increase in the future.   

While sales levels improved, our overall operating margin, while positive, declined year over year.  This decrease was caused by many 
factors, including:  

  Our overall mix of business – FY2015 had a significantly higher amount of large project work, and this work had increased 

amounts of subcontracting which is done at a lower gross margin than our product work.  

  Capacity constraints experienced during our fiscal Q2.  We were fortunate to win more orders than expected, but then needed 

to spend more to fulfill these orders to meet critical customer deadlines. 
Increased operating costs.  

 
  Continued competitiveness within our business. 

In all our business areas, we also have natural replacement cycles as these products have a known end a life.  This combined with the 
general economic conditions are conducive for continued modest growth in demand from the marketplace.  We match this demand with 
a broad range of applications, services, and solutions, offering our customers high degrees of reliability and performance.  While the 
market  is  set for growth,  we understand we  need  sustained profitability  to  capitalize  on  this opportunity.   We  continue  to  focus on 
improving our operating margins and growing profitably over the long-term and have continuing efforts to achieve these goals; the 
benefits, however, will take time to realize.   

With this said, we are not alone in seeing the opportunities and we live in a competitive marketplace.  Many others are seeing the positive 
demand picture and continue to compete aggressively in this business.  Our competitive field has been stable, but in the last fiscal year 
there have been some consolidations and acquisitions which may have some impact on us.  Also, as our international business increases, 
we are influenced to a greater degree by economic conditions across the globe.  One such condition is the cost pressure in wages and 
benefits that has and will have impact on our costs in the coming quarters.  While there are some regional and role variations, this is a 
general trend in South Dakota, the US, and many international markets.  These economic conditions are a reality, but we believe our 
market reputation, product portfolio, and internal capabilities put us in a strong, enviable position.   

We are focused on succeeding in this business and have a number of product introductions coming this next year to serve the demand 
for transportation solutions, higher resolution video systems, and specific customer requests – through our ongoing investment in our 
product and control system platforms.  We are focused on continuous improvement methodologies in our manufacturing and services 
areas to create efficiencies which drive cost savings and improves the experience for our customers.   To support our initiatives, we 

Page | 1 

          
 
 
 
 
 
 
continue to make selected capital investments to support new product lines and automation as we size our capacity to the overall market.  
Work also continues on forecasting and planning tools to maximize profitability as we continue to grow volumes and revenue.   

We see ways to improve future profitability, although we do not believe it will be a smooth path.  While we are focused on improving 
operating margin year over year, we believe that seasonal variability along with the influence of large projects will continue to affect 
individual quarters and fiscal years.  The good news is our markets are growing and we have products and solutions to meet industry 
demand.   

Overall our markets are dynamic and the underlying fundamentals are strong.  While the market is competitive, we remain optimistic 
about the future of opportunities and expansion in our business.             

Reece A. Kurtenbach 
Chairman of the Board 
President and Chief Executive Officer 

Page | 2 

 
                                                                                     
 
FINANCIAL HIGHLIGHTS 

Daktronics is the world’s largest supplier of large screen video displays, electronic scoreboards, LED text and graphics displays, and 
related control systems, services and products. We excel in the control of display systems, including those that require integration of 
multiple  complex displays  showing  real-time  information, graphics,  animation  and video. We  design, manufacture,  sell  and  service 
display  systems  for  customers  around  the  world  through  five  business  units:  Live  Events,  Commercial,  Schools  and  Theatres, 
Transportation and International.  Our customers value our products for their customer and fan experience, and the ability to generate 
revenues and inform their audiences.  Our products have been installed in venues from grade school gyms to premier sports facilities, 
destination sites and in over 100 countries throughout the world.  We serve our customers through a network of offices in the United 
States,  Canada,  United Kingdom,  Germany,  France,  United Arab  Emirates,  Australia, China, Hong Kong,  Japan, Spain,  Singapore, 
Brazil, Australia, Belgium, Ireland and Macau.   

We employ approximately 2,700 full-time and part-time employees. As a manufacturer and technical contractor, Daktronics markets 
standard display products and customized displays and sound systems. We believe our engineering capabilities are second to none in 
the industry. We are committed to on-going product development to find new applications for our products and expand the markets we 
serve. Daktronics stock is traded on The NASDAQ Global Select Market under the symbol DAKT. 

(Dollars in thousands, except per share and share price data.)  

Net sales
Gross profit
Operating expenses
Operating income (loss)
Net income (loss)
Gross profit percentage
Operating margin percentage
Weighted average shares outstanding
Earnings per share (diluted)
Cash dividend per share

Working capital
Total assets
Shareholders' equity
Backlog

Product design and development
Capital expenditures
Depreciation & Amortization
Cash flow from operations
Regular Dividend per share
Special Dividend per share

Employees as of year-end:

Full-time
Part-time and students

Stock price during fiscal year:

High
Low

Stock price at fiscal year end

 FY2011 
$441,676
111,484
91,957
19,527
14,244
25.2%
4.4%
42,277
0.34
0.60

 FY2012 
$489,526
113,437
103,162
10,275
8,489
23.2%
2.1%
42,304
0.20
0.62

 FY2013 
$518,322
133,894
103,294
30,600
22,779
25.8%
5.9%
42,621
0.53
0.73

 FY2014 
$551,970
141,710
105,153
36,557
22,207
25.7%
6.6%
43,762
0.51
0.39

 FY2015 
$615,942
144,579
113,294
31,285
20,882
23.5%
5.1%
44,443
0.47
0.40

$128,160
327,847
203,102
131,000

$119,833
315,967
190,805
123,000

$125,456
319,418
188,246
141,000

$140,532
357,451
203,119
172,000

$149,075
379,478
212,039
190,507

$18,949 
9,386
19,641
41,346
0.10
0.50

$23,507 
16,524
17,518
20,038
0.22
0.40

$23,131 
9,674
15,607
50,749
0.23
0.50

$23,375 
13,519
14,501
36,199
0.39
-

$24,652 
21,837
14,968
53,168
0.40
-

2,141
481

2,300
519

2,213
404

2,278
387

2,419
363

$       

17.30
7.30
10.72

$       

11.81
7.68
8.46

$       

12.40
6.39
9.57

$       

15.80
9.63
13.06

$       

14.47
10.03
10.75

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SPECIAL NOTE REGARDING FORWARD–LOOKING STATEMENTS

This Annual Report on Form 10-K (including exhibits and any information incorporated by reference herein) (the "Form 10-K") contains 
both historical and forward-looking statements that involve risks, uncertainties and assumptions. The statements contained in this report 
that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, 
and Section 21B of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions 
and strategies for the future. These statements appear in a number of places in this Report and include all statements that are not historical 
statements of fact regarding the intent, belief or current expectations with respect to, among other things: (i.) our competition; (ii.) our 
financing plans; (iii.) trends affecting our financial condition or results of operations; (iv.) our growth strategy and operating strategy; 
(v.) the declaration and payment of dividends; (vi.) the timing and magnitude of future contracts; (vii.) parts shortages and lead times; 
(viii.) fluctuations in margins; (ix.) the seasonality of our business; and (x.) the introduction of new products and technology.  The words 
“may,” “would,” “could,” “should,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar expressions 
and  variations  thereof  are  intended  to  identify  forward-looking  statements.  Investors  are  cautioned  that  any  such  forward-looking 
statements are not guarantees of future performance and involve risk and uncertainties, many of which are beyond our ability to control, 
and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors discussed 
herein, including those discussed in the section of this Form 10-K entitled “Item 1A. Risk Factors” and “Item 7. Management’s Discussion 
and Analysis of Financial Condition and Results of Operations,”  and those factors  discussed in detail in our other  filings with the 
Securities and Exchange Commission.

PART I. 

Item 1.  BUSINESS

Business Overview

Daktronics Inc. (the “Company”, “Daktronics”, “we”, “our”, or “us”) is the world’s leading supplier of electronic scoreboards, large 
electronic  display  systems,  digital  messaging  solutions,  software  and  services  for  sporting,  commercial  and  transportation 
applications.  We serve our customers by providing the highest quality standard display products as well as custom-designed and integrated 
systems.  We offer a complete line of products, from small scoreboards and electronic displays to large multi-million dollar video display 
systems as well as related control, timing, and sound systems.  We are recognized as a technical leader with the capabilities to design, 
market, manufacture, install and service complete integrated systems displaying real-time data, graphics, animation and video.

We were founded in 1968 by Drs. Aelred Kurtenbach and Duane Sander, professors of electrical engineering at South Dakota State 
University in Brookings, South Dakota.  The Company began with the design and manufacture of electronic voting systems for state 
legislatures.  In 1971, Daktronics developed the patented Matside® wrestling scoreboard, the first product in the Company's growing 
and evolving line.  In 1994, Daktronics became a publicly traded company, offering shares under the symbol DAKT on the NASDAQ 
National Market system.  Today, Daktronics has grown from a small company operating out of a garage to the world leader, offering the 
most complete product lineup in the display industry.

We have organized our business into five segments: Commercial, Live Events, High School Park and Recreation, Transportation, and 
International.  These segments are based on the type of customer or geography and are the same as our business units.  Financial information 
concerning these segments is set forth in this Form 10-K in "Part II, Item 7. Management’s Discussion and Analysis of Financial Condition 
and Results of Operations" and "Note 2. Segment Reporting to the Consolidated Financial Statements" of the Notes to our Consolidated 
Financial Statements included in this Form 10-K.

We make significant investments to complement and develop our existing innovative, high quality products.  We strive to grow into new 
geographic markets by strategically adding resources and emerging markets.  Two of our targeted acquisitions were in fiscal 2014 and 
2015;  these  acquisitions  support  our  long-term  growth  objective  which  is  to  increase  sales  and  profitability.    For  more  information 
regarding these acquisitions, see "Note 4. Business Combinations" of the Notes to our Consolidated Financial Statements included in 
this Form 10-K.

Our annual, quarterly and current reports and any amendments to those reports are filed with the Securities and Exchange Commission 
(“SEC”) and are available at http://investor.daktronics.com.  We post each of these documents on our website as soon as reasonably 
practicable after it is electronically filed with the SEC.  These reports also may be found on the SEC’s website at www.sec.gov.   Information 
contained on our website is not deemed to be incorporated by reference into this Report or filed with the SEC.

Industry Background

Over the years, our products have evolved significantly from scoreboards and matrix displays and related software applications to complex, 
integrated visual display systems which include full color video, text and graphics displays located on a local or remote network that are 

Page |4

 
tied together through sophisticated control systems.  In the mid-1990's, as light emitting diodes (“LEDs”) became available in red, blue 
and green colors with outdoor brightness, we pioneered the development of full color LED video displays capable of replicating trillions 
of colors, thereby producing large format video systems with excellent color, brightness, energy efficiency and lifetime.  Due to our 
foundation of developing scoring and graphics display systems, we were able to add video capabilities so all of our customers' large 
format display needs could be met in a complete, integrated system.  This has proved to be a key factor in Daktronics becoming a leader 
in large electronic displays.  

Description of Business

We  are  engaged  in  a  full  range  of  activities: marketing  and  sales,  engineering  and  product  development,  manufacturing,  technical 
contracting, professional services and customer service and support.  Each of those activities is described below:

Marketing and Sales.  Our sales force is comprised of direct sales staff and resellers located throughout the world supporting all customer 
types in both sales and service.  We primarily use a direct sales force for large integrated display systems sales in professional sports, 
colleges  and  universities,  and  commercial  spectacular  projects.  We  use  our  direct  sales  force  to  sell  third-party  advertising  and 
transportation applications.  We utilize resellers outside North America for large integrated system sales where we do not have a direct 
sales presence. The majority of the products sold by resellers in North America are standard catalog products.  We support our resellers 
through direct mail advertising, trade journal advertising, product and installation training, trade show exhibitions and accessibility to 
our regional sales or service teams.

Engineering and Product Development.  The large format electronic display industry is characterized by ongoing product innovations 
and  developments  in  technology  and  complementary  services.  To  remain  competitive,  we  have  a  tradition  of  applying  engineering 
resources throughout our business to anticipate and respond rapidly to the system needs in the marketplace.  We employ engineers and 
technicians  in  the  areas  of  mechanical  and  electrical  design;  applications  engineering;  software  design;  and  customer  and  product 
support.  We assign product managers to each product family to assist our sales staff in training and implementing product improvements 
which ensures each product is designed for maximum reliability and serviceability.   

Manufacturing.   A  majority  of  our  products  are  manufactured  in  South  Dakota  and  Minnesota  in  the  United  States.   We  also  have 
manufacturing facilities in China, Belgium, and Ireland.  For more details on our facilities, see "Item 2, Properties."

Our  manufacturing  is  aligned  with  our  business  segments  and  is  co-located  with  product  development  to  accelerate  technology 
improvements and improve our cost structure.  We perform component manufacturing and system manufacturing (metal fabrication, 
electronic assembly, sub-assembly and final assembly) and testing in-house for most of our products to control quality, improve response 
time and maximize cost-effectiveness.  We make our products in focused factories and product cells.  We generally align sales, marketing, 
engineering and manufacturing into a cohesive business unit with a focus on customers.  Given the cyclical nature of some parts of our 
business, we also need to balance and maintain our ability to manufacture the same products across our plants so we can smooth out the 
customer demand of the various business units.  A key strategy of ours is to increase standardization and commonality of parts and 
manufacturing processes across product lines through product platform strategies.

Our manufacturing facilities have embraced lean manufacturing techniques throughout all areas.  We have also placed significant emphasis 
on lean techniques in the non-manufacturing areas.  Our goal is to eliminate waste and timely deliver products to a customer while 
maintaining minimal inventory and eliminating non-value added tasks.

Technical Contracting.  We serve as a technical contractor for larger display system installations requiring custom designs and innovative 
product solutions.  The purchase of display systems typically involves competitive proposals.  As part of our response to a proposal 
request,  we  may  suggest  additional  products  or  features  to  assist  the  prospective  customer  in  analyzing  the  optimal  type  of  display 
system.  We usually include in our proposal site preparation and installation services related to the display system.  In these cases, we 
serve as a contractor and may retain subcontractors for electrical, steel and installation labor.  We have developed relationships with many 
subcontractors throughout the United States and the world, which is an advantage for us in bidding and delivering on these projects.  We 
are licensed in a number of jurisdictions as a general contractor.  

Professional Services.  Our professional services are essential to continued market penetration and growth.  Professional services we 
provide include event support, content creation, product maintenance, marketing assistance, training on hardware and software, control 
room design, and continuing technical support for operators. 

Customer Service and Support.  We offer limited warranties on our products, ranging from one to 10 years, against failure due to defective 
parts or workmanship.  In addition, we offer service agreements of various scopes.  To serve our customers we provide help-desk access, 
parts repair and replacement, display monitoring and on-site support.  Our technical help desk has experienced technicians who are on-
call 24 hours a day to support events and sites.  Our field service personnel and third-party service partners are trained to provide on-site 
support.  We use third-party service partners to allow us to respond to changes in volume of service during our seasonal peaks.

Page |5

Products and Technologies

The two principal components of our systems are the display and the controller, which manages the operation of the display.  We produce 
displays varying in complexity, size and resolution.  The physical dimensions of a display depend on the size of the viewing area, the 
distance from the viewer to the display, and the amount and type of information to be displayed.  The controller uses computer hardware 
and software products to compile information provided by the operator and other integrated sources to process information, graphics or 
animation on the displays.  We customize our products according to the design specifications of the customer and the conditions of the 
environment in which our products function.

Our products are comprised of the following product families, all of which include control systems and software:

Scoreboards and timing systems 

•  Video displays 
• 
•  Message displays
• 
• 
•  Audio systems
•  Advertising displays
•  Digit and price displays

ITS (intelligent transportation systems) dynamic message signs 
Space availability displays

Each of these product families is described below:

Video Displays.  These displays are comprised of a large number of full-color pixels capable of showing various levels of video, graphics 
and animation plus controllers.  These displays include red, green and blue LEDs arranged in various combinations to form pixels.  The 
electronic circuitry which controls the pixels allows for variances in the relative brightness of each LED to provide a full color spectrum, 
thereby displaying video images in striking, vibrant colors.  Variables in video displays include the spacing of the pixels (pixel pitch), 
the resolution of the displays (number of pixels), the brightness of the displays (nits), the number of discrete colors the display is able to 
produce (color depth), the viewing angles, and the LED mount technology (surface mount vs. through hole). 

Our LED ribbon board displays are ultra-slim, customizable displays that accommodate curved and 360° installations.  These displays 
are used for end zones, sidelines, encircling a stadium, outfields, concourses, stadium exterior or other linear applications.  For new 
construction projects, our ProRail® attachment system is combined with ribbon board technology to provide improved sight lines for 
fans.  Digital ribbon boards generally serve as a revenue generation source for teams and facilities through advertising, as well as another 
location to display information such as scoring and statistics.

Our mobile and modular display systems are transportable and are comprised of lightweight individual LED video panels less than a 
square meter in size and are assembled together to form a display in a customizable size.  These displays are used for touring shows and 
the events market.

We integrate our display technology with architectural mesh to deliver a dynamic communication medium that provides a semi-transparent 
viewing experience within a building.  These displays can be mounted over a solid facade or in front of windows resulting in a finished 
solution that is free from visible cabling, and deliver a clean, semi-transparent view.  These are less than one inch in depth and provide 
an elegant, refined structural appearance.

Our line of Freeform LED displays are architectural lighting and display products.  The ProPixel® freeform products use mountable LED 
elements to transform ordinary structures into stunning visual landmarks.  A flexible mounting platform allows designers to transform 
any structure into a full-motion video display. 

The control components for video displays in live event applications are our Show Control Software Suite, proprietary digital media 
players and video processors.  These control components provide advanced capabilities for the display of live video and real time content 
on our displays.  The Show Control Software Suite can operate entire networks of displays from a single, intuitive control interface.  
Features allow users to instantly deliver media clips, camera feeds, and streaming information to any display in a network.  

Scoreboards and Timing Systems.  Our line of scoreboards and timing products include indoor and outdoor scoreboards for many different 
sports, digit displays, scoring and timing controllers, statistics software and other related products.  Indoor and outdoor systems range in 
complexity from small scoreboards to larger systems incorporating scoring, timing, video, message centers, advertising panels and control 
software.

Page |6

We offer a variety of controllers complementing our scoreboards and displays.  These controllers vary in complexity from the All Sport® 
100, a handheld controller for portable scoreboards, to the All Sport® 5000, designed for more sophisticated scoring systems and allowing 
for more user-defined options.  

We  also  offer  timing  systems  for  sports  events,  primarily  aquatics  and  track  competitions.  A  component  of  these  systems  is  our 
OmniSport® 2000 timing console.  The system has the capability to time and rank the competitors and to interface with event management 
software to facilitate the sporting event.  Other timing system components include swimming touchpads, race start systems, and relay 
take-off platforms.

As a key component of an integrated system, we market sports statistics and results software under the DakStats® trademark.  The 
software allows the entry and display of sports statistics and other information.  It is one of the leading applications of its type in collegiate 
and high school sports.

Message Displays.  The key product lines in this group are the Galaxy® and GalaxyPro® and are generally controlled with our Venus® 
1500 display controller.

Galaxy®  full-matrix  displays,  available  in  both  indoor  and  outdoor  models,  are  our  leading  product  line  for  commercial 
applications.  Galaxy® displays are full color, monochrome, or tri-color, with varying pixel spacing depending on color, size and viewing 
distance.  They are used primarily as message centers to convey information and advertising to consumers.  

GalaxyPro® displays are full-matrix outdoor displays capable of displaying text, graphics and animation, as well as prerecorded video 
clips.  The product was developed to meet the video needs of the commercial market, primarily large retail market applications such as 
auto dealerships and shopping centers.  GalaxyPro® displays have varying pixel spacing and are capable of producing 68 billion colors.  

The Venus® 1500 display control software is used to control the creation of messages and graphic sequences for downloading to the 
Galaxy® and GalaxyPro® displays.  This software is designed to be user friendly and applicable to all general advertising or message 
applications.  We  also  provide  software  kits,  allowing  system  integrators  to  write  their  own  software  using  the  Venus®  1500  to 
communicate to the displays.  

ITS Dynamic Message Signs (DMS).  DMS products include a wide range of LED displays for road management, mass transit and aviation 
applications.  The Vanguard® family of dynamic message displays is typically used to direct traffic and inform motorists.  These displays 
are used over freeways, on arterial roads, near bridges, at toll booths and in other locations.  We have also developed a control system 
for these displays to help transportation agencies manage large networks of displays.

Space Availability Displays.  This product line is our digit and directional displays, which are primarily marketed and sold for use in 
parking facilities.  They include multi-line displays delivered in vertical cabinets or drop-in digit panels designed to be mounted in existing 
structures or signs.

Audio Systems.  Our audio systems include both standard and custom options.  Standard audio systems are designed to meet the needs 
of a variety of outdoor sports venues based on the size and configuration of the facility.  Custom indoor and outdoor systems are for larger 
venues and venues with unique seating configurations.  Our sound systems are often integrated into an overall venue solution for scoring, 
timing, message display and/or video capability.

Advertising Displays.  Our line of advertising displays includes billboards and street furniture displays.

Our line of static and digital billboards offers a unique display solution for the Out-of-Home (“OOH”) advertising industry.  The products 
are used to display static images which change at regular intervals.  These systems include many features unique to the outdoor advertising 
market, such as our patented mounting system, self-adjusting brightness, improved energy consumption, and enhanced network security.

The Visiconn® system is the software application for controlling content and playback loops for digital billboard applications.  This 
system can transform any Internet-ready computer into a secure, global control center for multiple LED displays, flat panel monitors and 
other display technologies.  

Our line of street furniture engages people with advertising content at eye level as they walk through campuses, cityscapes, and outlet 
malls.  This design enhances the message and complements surrounding architecture.  These advertising light boxes are our most flexible 
solution for static, scrolling and digital OOH campaigns.

Digit and Price Displays.  The product line includes our DataTime® and Fuelight™ displays.  The DataTime® product line consists of 
outdoor time and temperature displays which use a remote sensor for temperature data.  Fuelight™ digit displays are specifically designed 
for the petroleum industry, offering high visibility and quick fuel price updates using the Fuelink™ control software.

Page |7

 
Raw Materials

Materials used in the production of our video display system are sourced from around the world.  We source some of our materials from 
a limited number of suppliers due to the proprietary nature of the material.  The loss of a key supplier or a defect in the supplied material 
could have an adverse impact on our business and operations.  Our sourcing group works to implement strategies to mitigate these risks.  
Periodically, we enter into pricing agreements or purchasing contracts under which we agree to purchase a minimum amount of product 
in exchange for guaranteed price terms over the length of the contract, which generally does not exceed one year.

Intellectual Property

We own or hold licenses to use numerous patents, copyrights, and trademarks on a global basis.  Our policy is to protect our competitive 
position by filing U.S. and international patent applications to protect technology and improvements that we consider important to the 
development of our business.  This will allow us to pursue infringement claims against competitors for protection due to patent violations.  
We also rely on nondisclosure agreements with our employees and agents to protect our intellectual property.  Despite these intellectual 
property protections, there can be no assurance a competitor will not copy the functions or features of our products.

Seasonality

Our net sales and profitability historically have fluctuated due to the impact of large project orders, such as display systems for professional 
sports facilities, colleges and universities, and spectacular projects in the commercial area, as well as the seasonality of the sports market.  
Large project orders can include a number of displays, controllers, and subcontracted structure builds, each of which can occur on varied 
schedules according to the customer's needs.  Net sales and gross profit percentages also have fluctuated due to other seasonal factors, 
including the impact of holidays, which primarily affects our third quarter.  

Our gross margins on large custom and large standard orders tend to fluctuate more than on small standard orders.  Large product orders 
involving competitive bidding and substantial subcontract work for product installation generally have lower gross margins.  Although 
we follow the percentage of completion method of recognizing revenues for large custom orders, we nevertheless have experienced 
fluctuations in operating results and expect our future results of operations will be subject to similar fluctuations.

Working Capital

For information regarding working capital items, see “Management’s Discussion and Analysis of Financial Condition and Results of 
Operations-Liquidity and Capital Resources” in Part II, Item 7 of this Form 10-K.

Customers

We have a large and diverse worldwide customer base, ranging from local main street business owners to the owners and operators of 
premier professional sports arenas.  Our customers are important to us, and we strive to serve them over the long-term to earn their future 
business.  The loss of one or more customers could have an adverse effect on us.  While we are not economically dependent on any single 
customer, within our Commercial business unit, two major customers account for more than 50 percent of sales in our digital billboard 
niche.  See "Note 2. Segment Reporting" of the Notes to our Consolidated Financial Statements included in this Form 10-K for our 
primary markets and customers of each business unit.

Backlog

Our backlog consists of contractually obligating sales agreements or purchase orders we expect to fill within the next 24 months.  Orders 
are booked and included in backlog only upon receipt of an executed contract and any required deposits. Because order backlog may be 
subject to extended delivery schedules, orders may be canceled, and orders have varied estimated profitability, our backlog is not necessarily 
indicative of future net sales or net income.  Backlog can fluctuate due to large order booking timing and seasonality.  Backlog is not a 
measure defined by U.S. generally accepted accounting principles, and our methodology for determining backlog may vary from the 
methodology used by other companies in determining their backlog amounts.

Government and Other Regulation

In the United States and other countries, various laws, regulations and ordinances restrict the installation of outdoor signs and displays, 
particularly in the commercial market.  These laws and regulations impose greater restrictions on electronic displays versus non-electronic 
displays due to alleged concerns over aesthetics or driver safety.  These factors may prevent or inhibit us from selling products to some 
prospective customers.

Page |8

Our manufacturing facilities and products comply with industry specific requirements, including United States environmental rules and 
regulations and safety standards.  The safety standards are developed by the Underwriters Laboratories in the United States.  We comply 
with these standards as well as similar standards in other countries.  These requirements include quality, manufacturing process controls, 
manufacturing documentation and supplier certification of raw materials.  Our products and production processes require the storage, 
use  and  disposal  of  a  variety  of  hazardous  chemicals  under  applicable  laws.   We  believe  we  are  in  material  compliance  with  these 
requirements.

Our supply chain and sales distribution channels subject us to various trade compliance regulations.  We have developed and implemented 
trade compliance procedures to assure that we adhere to these regulations.

Competition

We encounter a wide variety of competitors that vary by product, geographic area, and business unit.  Our competitors are both U.S. and 
foreign companies and range in size and product offerings.  Some of our competitors compete in some markets by providing lower-cost 
display systems, which are of a lesser quality with lower product performance or less customer support.  Other competitors use sponsorships 
as a means to win the business at a location.  

We believe that our ability to compete depends upon product quality and features, technical expertise, offering a broad range of services, 
and providing cost-effective solutions to our customers.

Research and Development

We believe our engineering and product development capability and experience are very important factors to continue to develop the 
most up-to-date digital displays and control system solutions desired by the market. 

Employees

As of May 2, 2015, we employed approximately 2,420 full-time employees and approximately 330 part-time and temporary employees.  Of 
these employees, approximately 1,040 were in manufacturing, 560 were in sales and marketing, 520 were in customer service, 380 were 
in  engineering  and  250  were  in  general  and  administrative.  None  of  our  employees  are  represented  by  a  collective  bargaining 
agreement.  We believe employee relations are good.

Item 1A.  RISK FACTORS

The factors that are discussed below, as well as the matters that are generally set forth in this Form 10-K and the documents incorporated 
by reference herein, could materially and adversely affect the Company’s business, results of operations and financial condition. 

We operate in highly competitive markets and face significant competition and pricing pressure.  If we are unable to keep up 
with the rapidly changing product market or compete effectively, we could lose market share, and our results of operations could 
be negatively impacted. 

The electronic display industry is characterized by ongoing product improvement, innovations and development.  We compete against 
products produced in foreign countries and the U.S.  In addition, our products also compete with other forms of advertising, such as 
television, print media and fixed display signs.  Our competitors may develop cheaper, more efficient products, or they may be willing 
to charge lower prices to increase their market share.  Some competitors have more capital and other resources, which may allow them 
to take advantage of acquisition opportunities or adapt more quickly to changes in customer requirements.  To remain competitive, we 
must anticipate and respond quickly to our customers’ needs, enhance our existing products, introduce new products and features, and 
continue to price our products competitively.

Our quarterly results of operations can be substantially affected by whether we are awarded large contracts and the size and 
timing of large contracts.

Our quarterly revenues and earnings have varied in the past and are likely to vary in the future.  When awarded large contracts, primarily 
in the college and professional sports facilities market, the OOH niche, and the large spectacular niche, the timing and amount could 
cause material fluctuations in our net sales and earnings.  Awards of large contracts and their timing and amount are difficult to predict, 
may not be repeatable, and are outside of our control.  Operating results in one quarter may not be indicative of future operating results. 
Some factors that may cause our operating results to vary include:

• 
• 

new product introductions;
variations in product and product mix; and

Page |9

• 

delays or cancellations of orders.

Unanticipated  warranty  and  other  costs  for  defective  products  could  adversely  affect  our  financial  condition  and  results  of 
operations and reputation.

We provide warranties on our products with terms varying from one to 10 years.  In addition, we offer extended warranties.  These 
warranties require us to repair or replace faulty products and meet certain performance standards, among other customary warranty 
provisions.  Although we continually monitor our warranty claims and provide a reserve for estimated warranty costs, an unanticipated 
claim could have a material adverse impact on our financial results.  In some cases, we may be able to subrogate a claim back to a 
subcontractor or supplier if the subcontractor or supplier supplied the defective product or performed the service, but this may not always 
be possible.  In addition, the need to repair or replace products with design and manufacturing defects could adversely affect our reputation.

We enter into fixed-priced contracts on a regular basis, which could reduce our profits.

As part of our strategy, we enter into capped or fixed-price contracts.  Because of the complexity of many of our client contracts, accurately 
estimating the cost, scope and duration of a particular contract can be a difficult task.  If our actual costs exceed original estimates on 
fixed-price contracts, our profits will be reduced.  Because of the large scale, customer timelines, seasonality of our business or long 
duration of some contracts, unanticipated cost increases may occur as a result of several factors including, but not limited to: increases 
in the cost or shortages of materials or labor; unanticipated technical problems; required project modifications not initiated by the customer; 
suppliers’ or subcontractors’ failure to perform or delay in performing their obligations; and additional costs due to capacity constraints.  In 
addition  to  increased  costs,  these  factors  could  delay  delivery  of  products  which  may  result  in  the  assessment  of  liquidated 
damages.  Unanticipated costs that we are unable to pass on to our customers or our payment of liquidated damages under fixed contracts 
would negatively impact our profits.

Backlog may not be indicative of future revenue or profitability.

Many of our products have long sales, delivery and acceptance cycles.  In addition, our backlog is subject to order cancellations and 
delays.  Orders normally contain cancellation provisions to permit our recovery of costs expended and a pro-rata portion of the profit.  If 
projects are delayed, revenue recognition can occur over longer periods of time, and projects may remain in the backlog for extended 
periods of time.  If we receive relatively large orders in any given quarter, fluctuations in the levels of the quarterly backlog can result 
because the backlog may reach levels which may not be sustained in subsequent quarters.

Unanticipated events resulting in credit losses could have a material adverse impact on our financial results.

Significant portions of our sales are to customers who place large orders for custom products.  We closely monitor the credit worthiness 
of our customers and have not, to date, experienced significant credit losses.  We mitigate our exposure to credit risk, to some extent, by 
requiring deposits, payments prior to shipment, progress payments and letters of credit.  However, because some of our exposure to credit 
losses is outside of our control, unanticipated events resulting in credit losses could have a material adverse impact on our operating 
results.

We depend on a single-source or a limited number of suppliers for our raw materials and components, and the loss of any of these 
suppliers or an increase in cost of raw materials could harm our business.

We obtain some of our raw materials from one or limited number of suppliers.  If we cannot obtain key raw materials from our suppliers, 
the raw materials may not be readily available from other suppliers, other suppliers may not agree to supply the materials to us on terms 
as favorable as the terms we currently receive, or the raw materials from any other suppliers may not be of adequate and consistent quality.  
Although we believe our supply of raw materials is adequate for the needs of our business, we cannot assure that new sources of supply 
will be available when needed.  Any interruption in our supply of raw materials could affect our ability to manufacture our products until 
a new source of supply is located and; therefore, could have a material adverse effect on our business, financial condition or results of 
operations.

In addition, we purchase various raw materials and components in order to manufacture our products.  Historically, fluctuations in the 
prices of these raw materials and components have not had a material impact on our business.  In the future, however, if we experience 
increases in the price of raw materials and components and are unable to pass on those increases to our customers, it could negatively 
affect our business, financial condition or results of operations.

Our international operations are exposed to additional risks and uncertainties, including unfavorable political developments, 
weak foreign economies, and compliance with foreign governmental requirements, which may impact our results of operations.

Page |10

 
For the 2015, 2014, and 2013 fiscal years, revenue outside the United States represented approximately 19.7%, 17.8%, and 17.0% of our 
consolidated net sales, respectively.  Our operations and earnings throughout the world have been and may in the future be adversely 
affected by changes in trade, monetary and fiscal policies, laws and regulations, or other activities of U.S. and foreign governments, 
agencies, and similar organizations.  These conditions include, but are not limited to, changes in a country's or region's economic or 
political conditions; trade regulations affecting production, pricing and marketing of products; local labor conditions and regulations; 
reduced protection of intellectual property rights in some countries; changes in the regulatory or legal environment; restrictions and 
fluctuations on currency exchange activities; and burdensome taxes and tariffs and other trade barriers.  International risks and uncertainties 
also include changing social and economic conditions, terrorism, political hostilities and war, difficultly in enforcing agreements or 
collecting receivables and increased transportation and other shipping costs.  The likelihood of such occurrences and their overall effect 
on us vary greatly from country to country and are not predictable.  These factors may result in a decline in net sales or profitability and 
could adversely affect our ability to expand our business outside of the United States.

Our future results may be affected by legal compliance risks related to the U.S. Foreign Corrupt Practices Act and other anti-
bribery and anti-corruption laws for the countries in which we operate.

We are required to comply with the U.S. Foreign Corrupt Practices Act, which prohibits United States companies from engaging in bribery 
or making other prohibited payments to foreign officials for the purpose of obtaining or retaining business.  It also requires us to maintain 
specific record-keeping standards and adequate internal accounting controls.  In addition, we are subject to similar requirements in other 
countries.  Bribery, corruption, and trade laws and regulations, and the enforcement thereof, are increasing in frequency, complexity and 
severity on a global basis.  Although we have internal policies and procedures with the intention of assuring compliance with these laws 
and regulations, our employees, contractors, agents and licensees involved in our international sales may take actions in violations of 
such policies.  If our internal controls and compliance program do not adequately prevent or deter our employees, agents, distributors, 
suppliers and other third parties with whom we do business from violating anti-bribery, anti-corruption or similar laws and regulations, 
we may incur severe fines, penalties and reputational damage.

We may fail to continue to attract, develop and retain key management personnel, which could negatively impact our operating 
results.

We depend on the performance of our senior executives and key employees, including experienced and skilled technical personnel.  The 
loss of any of our senior executives could negatively impact our operating results and ability to execute our business strategy.  Our future 
success will also depend upon our ability to attract, train, motivate and retain qualified personnel.

We may not be able to utilize our capacity efficiently or accurately plan our capacity requirements, which may negatively affect 
our business and operating results.

We increase our production capacity and the overhead supporting production based on anticipated market demand.  Market demand, 
however, has not always developed as expected or remained at a consistent level.  This underutilization risk can potentially decrease our 
profitability and impairment of certain assets.

The following factors are among those that could complicate capacity planning for market demand:

• 
• 
• 
• 
• 

changes in the demand for and mix of products that our customers buy;
our ability to add and train our manufacturing staff in advance of demand;
the market’s pace of technological change;
variability in our manufacturing productivity; and
long lead times for our plant and equipment expenditures.

We have been required to conduct a good faith reasonable country of origin analysis on our use of “conflict minerals,” which has 
imposed and may impose additional costs on us and could raise reputational challenges and other risks.

The SEC has promulgated final rules in connection with the Dodd-Frank Wall Street Reform and Consumer Protection Act regarding 
disclosure of the use of certain minerals, known as conflict minerals, mined from the Democratic Republic of the Congo and adjoining 
countries.  As required, we filed Forms SD in May 2014 and May 2015 reporting on the source of conflict minerals we use, and we will 
be required to file a Form SD annually.  We incurred costs associated with complying with these disclosure requirements.  As we continue 
our due diligence, we may face reputational challenges if we are unable to verify the origins for all conflict minerals used in our products.  
We may also encounter challenges in our efforts to satisfy customers that may require all of the components of products purchased to be 
certified as conflict free.  If we are not able to meet customer requirements, customers may choose to disqualify us as a supplier.

Our actual results could differ from the estimates and assumptions used to prepare our financial statements, which could have 
a material impact on our financial condition and results of operations.

Page |11

Our management is required under U.S. generally accepted accounting principles ("GAAP") to make estimates and assumptions as of 
the dates of the financial statements.  These estimates and assumptions affect the recognition of contract revenue, costs, profits or losses 
in applying the principles of percentage of completion; estimated amounts for warranty costs, the collectability of billed and unbilled 
accounts receivable and the amount of any allowance for doubtful accounts; the amount of estimated liabilities; the valuation of assets 
acquired plus liabilities, goodwill, and intangible assets assumed in acquisitions; and the valuation of stock-based compensation.

If  our  internal control  over  financial  reporting  is  found  to  be  inadequate,  our  financial results  may  not  be  accurate, raising 
concerns for investors and potentially adversely affecting our stock price.

Under Section 404 of the Sarbanes-Oxley Act of 2002, we are required to evaluate and determine the effectiveness of our internal controls 
over financial reporting.  We have made, and will continue to make, changes to our internal controls and procedures for financial reporting 
and accounting systems to meet our reporting obligations as a public company.  We may encounter problems or delays in completing the 
review and evaluation, implementing improvements, or receiving a positive attestation from our independent registered public accounting 
firm.  In addition, our assessment of internal controls may identify deficiencies in our internal controls over financial reporting or other 
matters which may raise concerns for investors and therefore adversely affect our stock price.

If goodwill or other intangible assets in connection with our acquisitions become impaired, we could take significant non-cash 
charges against earnings.

We have pursued and will continue to seek potential acquisitions to complement and expand our existing businesses, increase our revenues 
and profitability, and expand our markets.  As a result of prior acquisitions, we have goodwill and intangible assets recorded on our 
balance sheet as described in "Note 6. Long-Lived Assets" of the Notes to our Consolidated Financial Statements included in this Form 
10-K.  Under current accounting guidelines, we must assess, at least annually, whether the value of goodwill and other intangible assets 
has been impaired.  Any reduction or impairment of the value of goodwill or other intangible assets will result in additional charges 
against earnings, which could adversely affect our results of operations in future periods.

Acquisitions and divestitures pose financial, management and other risks and challenges.

We routinely explore acquiring other businesses and assets.  Periodically, we may also consider disposing of certain assets, subsidiaries, 
or lines of business. Acquisitions or divestitures present financial, managerial and operational challenges.  These include, but are not 
limited to, the following:

• 
• 
• 
• 
• 
• 
• 
• 
• 

diversion of management attention;
difficulty with integrating acquired businesses;
difficulty with the integration of different corporate cultures; 
personnel issues;
increased expenses;
assumption of unknown liabilities and indemnification obligations; 
potential disputes with the buyers or sellers; 
the time involved in evaluating or modifying the financial systems of an acquired business; and 
establishment of internal controls. 

There can be no assurance that we will engage in any acquisitions or divestitures or that we will be able to do so on terms that will result 
in any expected benefits.

The terms and conditions of our credit facility impose restrictions on our operations, and if we default on our credit facility, it 
could have a material adverse effect on our results of operations and financial condition and make us vulnerable to adverse 
economic or industry conditions.

The terms and conditions of our credit facilities impose restrictions limiting our ability to incur debt, merge, sell assets, make distributions 
(including cash dividends) and create or incur liens.  The availability of credit facilities is also subject to certain covenants as explained 
in “Item 7 - Management’s Discussion and Analysis of Financial Condition and Results of Operations.”  A breach of any of these covenants 
could result in an event of default under our credit facility.  Upon the occurrence of an event of default, the lender could elect to declare 
any and all amounts outstanding under such facility to be immediately due and payable and terminate all commitments to extend further 
credit.

In addition, it is anticipated that borrowings from our existing credit facilities and cash provided by operating activities should provide 
sufficient  funds  to  finance  our  capital  expenditures,  working  capital  and  otherwise  meet  operating  expenses  and  debt  service 
requirements.  However, if additional capital is required, there can be no assurance we will be able to obtain such capital when needed 

Page |12

or on satisfactory terms.  Also, market conditions can negatively impact our clients' ability to fund their projects and can impact our 
vendors, suppliers, and subcontractors and may not allow them to perform their obligations to us.

If we became unable to obtain adequate surety bonding or letters of credit, it could adversely affect our ability to bid on new 
work, which could have a material adverse effect on our future revenue and business prospects.

In line with industry practice, we are often required to provide performance and surety bonds to customers and may be required to provide 
letters of credit.  These bonds and letters of credit provide credit support for the client if we fail to perform our obligations under the 
contract.  If security is required for a particular project and we are unable to obtain a bond or letter of credit on terms acceptable to us, 
we may not be able to pursue that project.  In addition, bonding may be more difficult to obtain in the future or may only be available at 
significant additional cost as a result of general conditions that affect the insurance and bonding markets.

We may be unable to protect our intellectual property rights effectively, or we may infringe upon the intellectual property of 
others, either of which may have a material adverse effect on our operating results and financial condition.

We rely on a variety of intellectual property rights we use in our products and services.  We may not be able to successfully preserve our 
intellectual property rights in the future, and these rights could be invalidated, circumvented or challenged.  In particular, the laws of 
certain countries in which our products are sold do not protect our products and intellectual property rights to the same extent as the laws 
of the United States.  If litigation is necessary in the future to enforce our intellectual property rights, to protect our trade secrets or to 
determine the validity and scope of the proprietary rights of others, such litigation could result in substantial costs and diversion of 
resources.

In addition, intellectual property of others also has an impact on our ability to offer some of our products and services for specific uses 
or at competitive prices.  Competitor's patents or other intellectual property may limit our ability to offer products or services to our 
customers.  Any infringement or claimed infringement of the intellectual property rights of others could result in litigation and adversely 
affect our ability to continue to provide, or could increase the cost of providing, products and services.

The outcome of pending and future claims or litigation can have a material adverse impact on our business, financial condition, 
and results of operations.

We can be a party to litigation in the normal course of business.  Litigation and regulatory proceedings are subject to inherent uncertainties, 
and unfavorable rulings can and do occur.  Pending or future claims against us could result in professional liability, product liability, 
criminal liability, warranty obligations or other liabilities to the extent we are not insured against a loss or our insurance fails to provide 
adequate coverage.  Also, a well-publicized actual or perceived problem could adversely affect our reputation and reduce the demand for 
our products.

Our data systems could fail or their security could be compromised.

Any failure of our data systems, or any breach of our systems’ security measures, could adversely affect our operations, at least until our 
data can be restored and/or the breaches remediated.

The protections we have adopted and to which we are subject may discourage takeover offers favored by our shareholders.

Our articles of incorporation, by-laws and other corporate governance documents and the South Dakota Business Corporation Act (SD 
Act) contain provisions that could have an anti-takeover effect and discourage, delay or prevent a change in control or an acquisition that 
many shareholders may find attractive. These provisions make it more difficult for our shareholders to take some corporate actions. These 
provisions relate to:

• 

• 

• 

• 

• 

the ability of our Board of Directors to issue undesignated shares on terms and with the rights, preferences and designations 
determined by the Board without shareholder action;
the classification of our Board of Directors, which effectively prevents shareholders from electing a majority of the directors at 
any one meeting of shareholders;
the adoption of a shareholder rights plan providing for the exercise of common stock purchase rights when a person becomes 
the beneficial owner of 15 percent or more of our outstanding common stock (subject to certain exceptions);
under the SD Act, limitations on the voting rights of shares acquired in specified types of acquisitions and restrictions on specified 
types of business combinations; and
under the SD Act, prohibitions against engaging in a “business combination” with an “interested shareholder” for a period of 
four years after the date of the transaction in which the person became an interested shareholder unless the business combination 
is approved.

Page |13

These provisions may deny shareholders the receipt of a premium on their common stock, which in turn may have a depressive effect 
on the market price of our common stock.

Our common stock has at times been thinly traded, which may result in low liquidity and price volatility.

The daily trading volume of our common stock has at times been relatively low.  If this were to occur in the future, the liquidity and 
appreciation of our common stock may not meet our shareholders’ expectations, and the prices at which our stock trades may be volatile.  
The market price of our common stock could be adversely impacted as a result of sales by existing shareholders of a large number of 
shares of common stock in the market or by the perception such sales could cause.

Significant changes in the market price of our common stock could result in securities litigation claims against us.

The market price of our common stock has fluctuated and will likely continue to fluctuate, and in the past, companies that have experienced 
significant changes in the market price of their stock have been subject to securities litigation claims. We may be the target of this type 
of litigation in the future. Securities litigation against us could result in substantial costs and divert our management’s attention from 
other business concerns, which could harm our business.

Our executive officers, directors and principal shareholders have the ability to significantly influence all matters submitted to 
our shareholders for approval.

Dr. Aelred Kurtenbach served as our Chairman of the Board until September 3, 2014, when he retired.  Mr. Reece Kurtenbach, Dr. Aelred 
Kurtenbach's son, serves as our Chairman and Chief Executive Officer.  In addition, Dr. Aelred Kurtenbach has two other children who 
serve as our Vice President of Human Resources and as our Vice President of Manufacturing.  Together, these individuals, in the aggregate, 
beneficially owned 8.6 percent of our outstanding common stock as of June 15, 2015, assuming the exercise by them of all of their options 
that were currently exercisable or that vest within 60 days of June 15, 2015.  In addition, our other executive officers and directors, in 
the aggregate, beneficially owned an additional 4.9 percent of our outstanding common stock as of June 15, 2015, assuming the exercise 
by them of all of their options currently exercisable or that vest within 60 days of June 15, 2015.  While this does not represent a majority 
of our outstanding common stock, if these shareholders were to choose to act together, they would be able to significantly influence all 
matters submitted to our shareholders for approval, as well as our management and affairs.  For example, these persons, if they choose 
to act together, could significantly influence the election of directors and approval of any merger, consolidation, sale of all or substantially 
all of our assets or other business combination or reorganization.  This concentration of voting power could delay or prevent an acquisition 
of us on terms that other shareholders may desire.  The interests of this group of shareholders may not always coincide with the interests 
of other shareholders, and they may act in a manner that advances their best interests and not necessarily those of other shareholders, 
including seeking a premium value for their common stock, and might affect the prevailing market price for our common stock.

Unexpected events, including natural disasters, may increase our cost of doing business or disrupt our operations.

The occurrence of one or more unexpected events, including war, terrorist acts, fires, tornadoes, floods and severe weather in the United 
States or in other countries in which we operate may disrupt our operations as well as the operations of our customers. Such acts could 
create additional uncertainties, forcing customers to reduce, delay, or cancel already planned projects.  These events could result in damage 
to, and a complete or partial closure of, one or more of our manufacturing facilities, which could make it difficult to supply our customers 
with product and provide our employees with work thereby adversely affecting our business, operating results or financial condition.

Item 1B.  UNRESOLVED STAFF COMMENTS

None.

Item 2.  PROPERTIES

Our principal real estate properties are located in areas we deem necessary to meet sales, service and operating requirements.  We consider 
all of our properties to be both suitable and adequate to meet our requirements for the foreseeable future.  A description of our principal 
facilities is set forth below:

Page |14

Facilities

Brookings, SD

Redwood Falls, MN

Rupelmonde, Belgium

Ennistymon, Ireland

Sioux Falls, SD

Shanghai, China

Owned or
Leased

Square
Footage Facility Activities

Owned

Owned

Owned

Owned

Leased

Leased

773,000 Corporate Office, Manufacturing, Sales, Service

120,000 Manufacturing, Sales, Service, Office

40,000 Manufacturing, Sales, Service, Office

44,000 Manufacturing, Sales, Service, Office

145,000 Manufacturing, Sales, Service, Office

90,500 Manufacturing, Sales, Service, Office

The remaining sales and service offices located throughout the United States, Canada, Europe, South America, and the Asia-Pacific 
regions are small offices, generally consisting of less than 10,000 square feet leased under operating leases.  These lease obligations 
expire on various dates, with the longest commitment extending to fiscal 2019.  We believe all of our leases will be renewable at market 
terms, at our discretion or that suitable alternative space will be available to lease under similar terms and conditions.  See "Note 17. 
Commitments and Contingencies" of the Notes to our Consolidated Financial Statements included in the Form 10-K for further information 
on lease obligations. 

Item 3.  LEGAL PROCEEDINGS

We are involved in a variety of legal actions relating to various matters during the normal course of business.  Although we are unable 
to predict the ultimate outcome of these legal actions, it is the opinion of management that the disposition of these matters, taken as a 
whole, will not have a material adverse effect on our financial condition or results of operations.

Item 4.  MINE SAFETY DISCLOSURES

Not applicable.

Page |15

 
PART II

Item  5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER 
PURCHASES OF EQUITY SECURITIES

Our common stock is quoted on The NASDAQ Global Select Market under the symbol “DAKT.”  As of June 15, 2015, we had 1,164 
shareholders of record.  Following are the high and low sales prices for our common stock for each quarter within the last two fiscal 
years.

Fiscal Year 2015

Fiscal Year 2014

Sales Price

High

Low

Cash
Dividends
Declared

Sales Price

High

Low

Cash
Dividends
Declared

$

$

14.47
13.68
13.87
13.05

$

11.05
11.02
11.48
10.03

$

0.10
0.10
0.10
0.10

$

11.49
12.35
15.80
14.63

$

9.63
10.45
11.73
13.06

0.12
0.09
0.09
0.09

1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

On May 29, 2015, our Board of Directors declared a quarterly dividend payment of $0.10 per share payable on June 23, 2015 to holders 
of record of our common stock on June 12, 2015.

Although we expect to continue to pay dividends for the foreseeable future, any and all subsequent dividends will be reviewed regularly 
and declared by the Board at its discretion.  In addition, our credit facility imposes limitations on our ability to pay dividends as further 
described in “Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations – Liquidity and Capital 
Resources.”

Performance Graph

The following graph shows changes during the period from May 1, 2010 to May 2, 2015 in the value of $100 invested in: (1) our common 
stock; (2) The NASDAQ Composite; and (3) the Standard and Poor's 600 Index for Electronic Equipment Manufacturers.  The values 
of each investment as of the dates indicated are based on share prices plus any cash dividends, with the dividends reinvested on the date 
they were paid.  The calculations exclude trading commissions and taxes.

Page |16

 
 
 
Item 6.  SELECTED FINANCIAL DATA (in thousands, except per share data)

The table below provides selected historical financial data, which should be read in conjunction with "Management's Discussion and 
Analysis of Financial Condition and Results of Operations" and the Consolidated Financial Statements and the Notes to the Consolidated 
Financial Statements, which are included in Items 7 and 8 of this Annual Report on Form 10-K.  The statement of operations data for the 
fiscal years ended May 2, 2015, April 26, 2014 and April 27, 2013 and the balance sheet data at May 2, 2015 and April 26, 2014 are 
derived from, and are qualified by reference to, the audited Consolidated Financial Statements included elsewhere in this Form 10-K.  The 
statement of operations data for the fiscal years ended April 28, 2012 and April 30, 2011 and the balance sheet data at April 27, 2013, 
April 28, 2012 and April 30, 2011 are derived from audited financial statements that are not included in this Form 10-K. 

Statement of Operations Data:

Net sales
Gross profit
Gross profit margin
Operating income
Operating margin
Net income

Diluted earnings per share
Weighted average diluted shares outstanding
Balance Sheet Data:
Working capital
Total assets
Total long-term liabilities
Total shareholders' equity
Cash dividends per share

2015

2014

2013

2012

2011

$ 615,942
144,579

$ 551,970
141,710

$ 518,322
133,894

$ 489,526
113,437

$ 441,676
111,484

23.5%

31,285

5.1%

20,882
0.47
44,443

25.7%

36,557

6.6%

22,206
0.51
43,762

25.8%

30,600

5.9%

22,779
0.53
42,621

23.2%

10,275

2.1%

8,489
0.20
42,304

25.2%

19,527

4.4%

14,244
0.34
42,277

$ 149,075
379,479
25,420
212,039
0.40

$ 140,532
357,451
20,624
203,119
0.39

$ 125,456
319,418
16,480
188,246
0.73

$ 119,833
315,967
15,989
190,805
0.62

$ 128,160
327,847
15,083
203,102
0.60

Item 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS

The  following  discussion  provides  our  highlights  and  commentary  related  to  factors  impacting  our  financial  conditions  and  further 
describes the results of operations.  The most significant risks and uncertainties are discussed in "Item 1A. Risk Factors."    

This discussion should be read in conjunction with the accompanying Consolidated Financial Statements and Notes to the Consolidated 
Financial Statements included in this Form 10-K.

EXECUTIVE OVERVIEW

Our mission is to be the world leader at informing and entertaining audiences through dynamic audio-visual communication systems.  
We measure our success through estimated market share based on estimated market demand for digital displays and profitability over 
the long-term.  Our success is contingent on the depth and quality of our products, including related control systems, the depth of our 
service offerings and our technology serving these market demands.  These qualities are important for our long-term success because our 
products have finite lifetimes and we strive to win replacement business from existing customers.

The global market place and adoption of digital solutions has expanded over the years.  As the market matures, product pricing has been 
a barrier to entry for more participants in the market.  The marketplace continues to expand the use of digital technology in a wide variety 
of applications.  With this positive demand, strong competition exists across all of our business units, which causes margin constraints.  
Projects with revenues exceeding $1.0 million also attract competition, which generally reduces profitability.  In addition, as a result of 
the lower sales prices, we must sell more products to generate the same or greater level of net sales in future years.  

We organize around customer segments and geographic regions as further described in "Note 2. Segment Reporting" of the Notes to our 
Consolidated Financial Statements included in this Form 10-K.  Each of our business units is impacted by adverse economic conditions 
in different ways and to different degrees.  Each business unit also has unique key growth drivers and challenges, as described below.  

Page |17

 
 
 
 
 
 
 
 
 
 
 
Commercial Business Unit: Over the long-term, we believe growth in the Commercial business unit will result from a number of factors, 
including:

• 

Standard display product market growth due to market adoption and lower product costs, which drive marketplace expansion.  
Standard display products are used to attract or communicate with customers and potential customers of retail, commercial, and 
other establishments.  Pricing and economic conditions impact our success in this business unit.  We utilize a reseller network 
to distribute our standard products.    

•  National accounts standard display market opportunities due to their desire to communicate their message, advertising and 
content  consistently  across  the  country.    Increased  demand  is  possible  from  retailers,  quick  serve  restaurants,  petroleum 
businesses, and other nationwide organizations.  
Increasing interest in spectaculars, which include very large and sometimes highly customized displays as part of entertainment 
venues such as casinos, amusement parks and Times Square type locations.

• 

•  The introduction of architectural lighting products for commercial buildings, which real estate owners use to add accents or 

effects to an entire side or circumference of a building to communicate messages or to decorate the building.

•  The continued deployment of digital billboards as out-of-home ("OOH") companies continue developing new sites and start to 
replace digital billboards which are reaching end of life.  This is dependent on there being no adverse changes in the digital 
billboard regulatory environment, which could restrict future deployments of billboards, as well as maintaining our current 
market share of the business concentrated in a few large OOH companies.

•  Replacement cycles within each of these areas.  

Live Events Business Unit: Over the long-term, we believe growth in the Live Events business unit will result from a number of factors, 
including:

Facilities spending more on larger display systems to enhance the game-day and event experience for attendees.

• 
•  Lower product costs, driving an expansion of the marketplace.
•  Our product and service offerings, which remain the most integrated and comprehensive offerings in the industry.
•  The competitive nature of sports teams, which strive to out-perform their competitors with display systems.
•  The desire for high-definition video displays, which typically drives larger displays or higher resolution displays, both of which 

increase the average transaction size.

•  Replacement cycles within each of these areas.  

High School Park and Recreation Business Unit: Over the long-term, we believe growth in the High School Park and Recreation business 
unit will result from a number of factors, including:

• 

• 

Increased demand for video systems in high schools as school districts realize the revenue generating potential of these displays 
versus traditional scoreboards.
Increased demand for different types of displays, such as message centers at schools to communicate to students, parents and 
the broader community.

•  The use of more sophisticated displays in athletic facilities, such as aquatic venues in schools.

Transportation Business Unit: Over the long-term, we believe growth in the Transportation business unit will result from increasing 
applications and acceptance of electronic displays to manage transportation systems, including roadway, airport, parking, transit and 
other applications.  Effective use of the United States transportation infrastructure requires intelligent transportation systems.   This growth 
is highly dependent on government spending, primarily by the federal government, along with the continuing acceptance of private/public 
partnerships as an alternative funding source.

International Business Unit: Over the long-term, we believe growth in the International business unit will result from achieving greater 
penetration in various geographies and building products more suited to individual markets.  We are broadening our product offerings 
into the transportation segment in Europe and the Middle East.  We currently focus on third-party advertising market opportunities and 
the factors listed in each of the other business units to the extent they apply outside the United States and Canada.  

Page |18

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The following discussion and analysis of financial condition and results of operations are based upon our consolidated financial statements, 
which have been prepared in accordance with accounting principles generally accepted in the United States of America.  The preparation 
of these financial statements requires us to make estimates and judgments which affect the reported amounts of assets, liabilities, revenues 
and expenses and related disclosure of contingent assets and liabilities.  On a regular basis, we evaluate our estimates, including those 
related to total costs on long-term construction-type contracts, costs to be incurred for product warranties and extended maintenance 
contracts, bad debts, excess and obsolete inventory, income taxes, share-based compensation and contingencies.  Our estimates are based 
on historical experience and on various other assumptions believed to be reasonable under the circumstances, the results of which form 
the basis for making judgments about the carrying values of assets and liabilities not readily apparent from other sources.  Actual results 
may differ from these estimates.

We believe the following critical accounting policies require significant judgments and estimates in the preparation of our consolidated 
financial statements:

Revenue recognition on long-term construction-type contracts. Earnings on construction-type contracts are recognized on the percentage-
of-completion method, measured by the percentage of costs incurred to date to estimated total costs for each contract.  Contract costs 
include all direct material and labor costs and those indirect costs related to contract performance.  Indirect costs include charges for such 
items as facilities, engineering and project management.  Provisions for estimated losses on uncompleted contracts are made in the period 
such losses are capable of being estimated.  Generally, construction-type contracts we enter into have fixed prices established, and to the 
extent the actual costs to complete construction-type contracts are higher than the amounts estimated as of the date of the financial 
statements, the resulting gross margin would be negatively affected in future quarters when we revise our estimates.  Our practice is to 
revise estimates as soon as such changes in estimates are known.  We do not believe there is a reasonable likelihood there will be a material 
change in future estimates or assumptions we use to determine these estimates.  We combine contracts for accounting purposes when 
they are negotiated as a package with an overall profit margin objective, essentially represent an agreement to do a single project for a 
customer,  involve  interrelated  construction  activities,  and  are  performed  concurrently  or  sequentially.  When  a  group  of  contracts  is 
combined,  revenue  and  profit  are  recognized  uniformly  over  the  performance  of  the  combined  projects.  We  segment  revenues  in 
accordance  with  the  contract  segmenting  criteria  in  Accounting  Standards  Codification  (“ASC”)  650-35,  Construction-Type  and 
Production-Type Contracts.

Allowance for doubtful accounts.  We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of 
our customers to make required payments.  If the financial condition of our customers were to deteriorate, resulting in an impairment of 
their ability to make payments, additional allowances may be required.  To identify impairment in customers’ ability to pay, we review 
aging reports, contact customers in connection with collection efforts and review other available information.  Although we consider our 
allowance for doubtful accounts adequate, if the financial condition of our customers were to deteriorate and impair their ability to make 
payments to us, additional allowances may be required in future periods.  We do not believe there is a reasonable likelihood there will 
be a material change in the future estimates or assumptions we use to determine the allowance for doubtful accounts.  As of May 2, 2015 
and April 26, 2014, we had an allowance for doubtful accounts balance of approximately $2.3 million and $2.5 million, respectively.

Warranties.  We have recognized a reserve for warranties on our products equal to our estimate of the actual costs to be incurred in 
connection with our performance under the warranties.  Generally, estimates are based on historical experience taking into account known 
or expected changes.  If we would become aware of an increase in our estimated warranty costs, additional reserves may become necessary, 
resulting in an increase in costs of goods sold.  We do not believe there is a reasonable likelihood there will be a material change in the 
future  estimates  or  assumptions  we  use  to  determine  our  reserve  for  warranties.  As  of  May 2,  2015  and April 26,  2014,  we  had 
approximately $26.5 million and $27.3 million reserved for these costs, respectively.

Extended warranty and product maintenance.  We recognize deferred revenue related to separately priced extended warranty and product 
maintenance agreements.  The deferred revenue is recognized ratably over the contractual term.  If we would become aware of an increase 
in our estimated costs under these agreements in excess of our deferred revenue, additional reserves may be necessary, resulting in an 
increase in costs of goods sold.  In determining if additional reserves are necessary, we examine cost trends on the contracts and other 
information and compare them to the deferred revenue.  We do not believe there is a reasonable likelihood there will be a material change 
in the future estimates or assumptions we use to determine estimated costs under these agreements.  As of May 2, 2015 and April 26, 
2014, we had $13.1 million and $13.8 million of deferred revenue related to separately priced extended warranty and product maintenance 
agreements, respectively.

Inventory.  Inventories are stated at the lower of cost or market.  Market refers to the current replacement cost, except market may not 
exceed the net realizable value (that is, the estimated selling price in the ordinary course of business less reasonably predictable costs of 
completion and disposal), and market is not less than the net realizable value reduced by an allowance for normal profit margins.  In 
valuing inventory, we estimate market value where it is believed to be the lower of cost or market, and any necessary changes are charged 
to costs of goods sold in the period in which they occur.  In determining market value, we review various factors such as current inventory 

Page |19

levels, forecasted demand and technological obsolescence.  We do not believe there is a reasonable likelihood there will be a material 
change in the future estimates or assumptions we use to calculate the estimated market value of inventory.  However, if market conditions 
change, including changes in technology, product components used in our products or expected sales, we may be exposed to unforeseen 
losses which could be material.

Income taxes.   We operate in multiple income tax jurisdictions both within the United States and internationally. Our annual tax rate is 
determined based on our income, statutory tax rates and the tax impacts of items treated differently for tax purposes than for financial 
reporting purposes in each tax jurisdiction. Tax laws require that certain items be included in the tax returns at different times than the 
items are reflected in the financial statements. Some of these differences are permanent, such as expenses that are not deductible in our 
tax return, and some differences are temporary and reverse over time, such as depreciation expense. These temporary differences create 
deferred tax assets and liabilities and reflect the enacted income tax rates in effect for the years in which the differences are expected to 
reverse. We consider a valuation allowance for deferred tax assets if it is "more likely than not" that some or all of the benefits will not 
be realized.  

Because we operate in multiple income tax jurisdictions both within the United States and internationally, management must determine 
the appropriate allocation of income and expenses to each of these jurisdictions based on current interpretations of complex income tax 
regulations. 

Income  tax  authorities  in  all  jurisdictions  regularly  perform  audits  of  our  income  tax  filings.  Income  tax  audits  associated  with  the 
allocation of income, expenses and other complex issues, including transfer pricing methodologies, may require an extended period of 
time to resolve and may result in significant income tax adjustments if changes to the income allocation are required between jurisdictions 
with different income tax rates.

We have no deferred tax liability recognized relating to our investment in foreign subsidiaries where the earnings have been indefinitely 
reinvested.  If circumstances change and it becomes apparent that some or all of the undistributed untaxed earnings of a subsidiary will 
be remitted to the United States, we will accrue a tax expense at the time of the remittance.  We have approximately $10.4 million of 
untaxed earnings which have indefinitely been reinvested.

Asset Impairment. Carrying values of goodwill and other intangible assets with indefinite lives are reviewed at least annually for possible 
impairment in accordance with ASC 350, Intangibles - Goodwill and Other.  Our impairment review involves estimating the fair value 
of  goodwill  and  indefinite-lived  intangible  assets  using  a  combination  of  a  market  approach  and  an  income  (discounted  cash  flow) 
approach at the reporting unit level, requiring significant management judgment with respect to revenue and expense growth rates, changes 
in working capital, and the selection and use of an appropriate discount rate.  The estimates of fair value of reporting units are based on 
the best information available as of the date of the assessment.  The use of different assumptions would increase or decrease estimated 
discounted future operating cash flows and could increase or decrease any impairment charge.  We use our judgment in assessing whether 
assets may have become impaired between annual impairment tests.  Indicators such as adverse business conditions, economic factors 
and technological change or competitive activities may signal an asset has become impaired.

Carrying values for long-lived tangible assets and definite-lived intangible assets, excluding goodwill and indefinite-lived intangible 
assets, are reviewed for possible impairment as circumstances warrant in connection with ASC 360-10-05-4, Impairment or Disposal of 
Long-Lived Assets.  Impairment reviews are conducted when we believe a change in circumstances in the business or external factors 
warrants a review.  Circumstances such as the discontinuation of a product or product line, a sudden or consistent decline in the forecast 
for a product, changes in technology or in the way an asset is being used, a history of negative operating cash flow, or an adverse change 
in legal factors or in the business climate, among others, may be indicators that trigger an impairment review.  Our initial impairment 
review to determine if a potential impairment charge is required is based on an undiscounted cash flow analysis at the lowest level for 
which identifiable cash flows exist.  The analysis requires judgment with respect to changes in technology, the continued success of 
product lines, future volume, revenue and expense growth rates, and discount rates.

Share-based compensation.  We use the Black-Scholes standard option pricing model (“Black-Scholes model”) to determine the fair 
value of stock options and stock purchase rights.  The determination of the fair value of the awards on the date of grant using the Black-
Scholes model is affected by our stock price as well as by assumptions regarding other variables, including projected employee stock 
option exercise behaviors, risk-free interest rate, expected volatility of our stock price in future periods, and expected dividend yield.

We analyze historical employee exercise and termination data to estimate the expected life assumption of a new employee option.  We 
believe historical data currently represents the best estimate of the expected life of a new employee option.  The risk-free interest rate we 
use is based on the U.S. Treasury zero-coupon yield curve on the grant date for a maturity similar to the expected life of the options.  We 
estimate the expected volatility of our stock price in future periods by using the implied volatility in market traded options.  Our decision 
to use expected volatility was based on the availability of actively traded options for our common stock, and our assessment of expected 
volatility is more representative of future stock price trends than the historical volatility of our common stock.  We use an expected 
dividend yield consistent with our dividend yield over the period of time we have paid dividends in the Black-Scholes option valuation 

Page |20

model.  The amount of share-based compensation expense we recognize during a period is based on the portion of the awards ultimately 
expected to vest.  We estimate pre-vesting option forfeitures at the time of grant by analyzing historical data, and we revise those estimates 
in subsequent periods if actual forfeitures differ from those estimates.

If factors change and we employ different assumptions for estimating share-based compensation expense in future periods or if we decide 
to use a different valuation model, the expense in future periods may differ significantly from what we have recorded in the current period 
and could materially affect our net earnings and net earnings per share in a future period.

RECENT ACCOUNTING PRONOUNCEMENTS

For a summary of recently issued accounting pronouncements and the effects those pronouncements would have on our financial results, 
see "Note 1. Nature of Business and Summary of Significant Accounting Policies" of the Notes to our Consolidated Financial Statements 
included in this Form 10-K.

RESULTS OF OPERATIONS

Daktronics Inc. operates on a 52 or 53 week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year. When 
April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  Within each fiscal year, each quarter is comprised of 13 
week periods following the beginning of each fiscal year.  In each 53 week year, an additional week is added to the first quarter and each 
of the last three quarters is comprised of a 13 week period.  Fiscal 2015 is a 53-week year; therefore, the fiscal year ended May 2, 2015 
contained operating results for 53 weeks while the fiscal years ended April 26, 2014 and April 27, 2013 contained operating results for 
52 weeks.

Net Sales

(dollars in thousands)
Net Sales:

Commercial
Live Events
High School Park and Recreation
Transportation
International

Orders:

Commercial
Live Events
High School Park and Recreation
Transportation
International

May 2,
2015

April 26,
2014

Amount

Amount

2015 vs 2014

Dollar
Change

Percent
Change

April 27,
2013

Amount

2014 vs 2013

Dollar
Change

Percent
Change

$ 165,793
231,877
67,657
48,333
102,282
$ 615,942

$ 170,209
226,354
69,188
50,845
114,977
$ 631,573

$ 154,754
197,246
59,531
54,861
85,578
$ 551,970

$ 155,840
225,331
59,812
49,057
87,094
$ 577,134

$ 11,039
34,631
8,126
(6,528)
16,704
$ 63,972

$ 14,369
1,023
9,376
1,788
27,883
$ 54,439

7.1 % $ 144,596
158,562
17.6 %
66,128
13.7 %
73,270
(11.9)%
19.5 %
75,766
11.6 % $ 518,322

9.2 % $ 152,028
161,602
0.5 %
64,796
15.7 %
73,426
3.6 %
32.0 %
80,158
9.4 % $ 532,010

$ 10,158
38,684
(6,597)
(18,409)
9,812
$ 33,648

$

3,812
63,729
(4,984)
(24,369)
6,936
$ 45,124

7.0 %
24.4 %
(10.0)%
(25.1)%
13.0 %
6.5 %

2.5 %
39.4 %
(7.7)%
(33.2)%
8.7 %
8.5 %

Page |21

 
 
 
 
 
 
 
 
 
Sales and orders were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more common 52 week fiscal 
year. The fiscal years ended April 26, 2014 and April 27, 2013 contained 52 weeks.  The additional week of sales constituted approximately 
2% of the increase in sales for the 2015 fiscal year.

Fiscal Year 2015 as compared to Fiscal Year 2014

Commercial: The increase in net sales for fiscal 2015 compared to fiscal 2014 was the net result of an increase in sales in the billboard 
niche due to the timing of orders and shipments.  Weather related issues at our customers' billboard construction sites caused delayed 
shipments and moved sales from fiscal 2014 into early fiscal 2015.  Sales in our spectacular niche increased due to increased market 
activity, which was offset by decreases in our on-premise and national account niches caused by the soft economic market.  

The increase in orders for fiscal 2015 compared to fiscal 2014 was primarily the net result of an increase in orders in our large custom 
video contract niche due to increased market activity in this area.  There was a slight increase in orders in our billboard niche, which 
was offset by decreases in our on-premise and national account niches due to the soft economic market.

We continue to see adoption of video solutions in our Commercial business unit marketplace.  We see opportunity for orders and sales 
in our billboard, on-premise, and national account niches due to replacement cycles.  A number of large custom video contract opportunities 
are available in the marketplace.  Due to a number of factors, such as the discretionary nature of customers committing to a system, 
economic dependencies, and competitive factors, it is difficult to predict orders and net sales for fiscal 2016.  We expect growth in this 
business unit over the long-term, assuming favorable economic conditions.    

Live Events:  The increase in net sales for fiscal 2015 compared to fiscal 2014 was primarily due to an increase the number of multi-
million dollar projects in professional sports stadiums used by Major League Baseball ("MLB"), the National Basketball Association 
("NBA"), the National Football League ("NFL"), and the National Hockey League ("NHL"), which was offset by decreases in multi-
sport arenas and sales related to college and university venues.

Orders for fiscal 2015 compared to fiscal 2014 were relatively flat.

We continue to see ongoing interest from venues at all levels to increase the size and capability of their display system in our Live Events 
business unit marketplace.  A number of factors, such as the discretionary nature of customers committing to upgrade systems, long 
replacement cycles, and competitive factors make forecasting fiscal 2016 orders and net sales difficult.  We expect growth in this business 
unit over the long-term, assuming favorable economic conditions and that we are successful at counteracting competitive pressures.  

High School Park and Recreation:  The increase in net sales for fiscal 2015 compared to fiscal 2014 was primarily the result of a difference 
in order timing.  We experienced many orders that were pushed out from our fourth quarter of fiscal 2014 into the first six months of 
fiscal 2015.  The increase in sales also is due to production and delivery on a higher volume of orders and an increase in service agreements. 
Order transaction size also increased due to larger display sizes, which increased sales prices.

The increase in orders for fiscal 2015 compared to fiscal 2014 was primarily due to higher orders of video and sound systems as some 
orders pushed into the first six months of fiscal 2015 from the fourth quarter of fiscal 2014 due to customer timing, increased opportunities 
in the market place, and an increase in the size of the display systems.

We continue to see opportunities to sell larger video systems and our classic scoring and message centers in fiscal 2016, primarily in high 
school facilities which benefit from our sports marketing services that generate advertising revenue to fund the display systems and 
because  of  schools'  desires  to  communicate  with  students  and  parents.  For  the  long  term,  we  believe  this  market  presents  growth 
opportunities as the economy continues to improve and larger video systems are adopted.

Transportation:  The decrease in net sales for fiscal 2015 compared to fiscal 2014 was primarily the result of sales recognized during 
fiscal 2014 for three significant state transportation authorities and a significant transit project with no sales from recurring projects of a 
similar size recognized during fiscal 2015.  We believe some of the sales decline is due to the uncertainty in this market because of the 
lack of clarity on the approval, timing and funding levels of the federal Highway and Transportation Funding Act of 2014.   

The increase in orders for fiscal 2015 compared to fiscal 2014 was primarily due to the timing of orders received from state transportation 
authorities.  

For fiscal 2016, we believe that the Transportation business unit's sales will increase due to a strong backlog going into fiscal 2016.  A 
number of factors, such as transportation funding, the competitive environment and various other factors, make forecasting orders and 
net sales difficult.  However, highways and public transit show growth in capital improvement projects that include dynamic message 
signs.  Without transportation funding, payments to states could be reduced and could have a negative impact on our sales and financial 
results in the Transportation business unit.   

Page |22

International:  The increase in net sales for fiscal 2015 compared to fiscal 2014 was the net result of sales recognized for sports projects 
in Europe and Australia, retail spectaculars, and OOH billboard and street furniture products.  We believe the increased sales is a result 
of our ongoing strategy to grow our international presence.  In addition, Data Display's sales in the International business unit were 
approximately $5.0 million for fiscal 2015; Data Display was not part of the International business unit in fiscal 2014.

The increase in orders for fiscal 2015 compared to fiscal 2014 was primarily due to the increased amount of orders booked during the 
fourth quarter of fiscal 2015.  These orders are related to all of our international markets; however, a major portion was due to an order 
in the transportation market for over $12.0 million.

For fiscal 2016, we believe the International business unit has potential for sales growth as we penetrate markets with our established 
sales networks and the pipeline of projects increases.  In addition, the third-party advertising business continues to be strong worldwide, 
and we see a definite shift to digital as prices for displays have come down.  We continue to see an increase in our pipeline for large video 
projects in sports and commercial applications and an increase in the projects using architectural lighting solutions.  As with our other 
business units, large video system projects cause difficulty in projecting fiscal 2016 results.      

Backlog:  The product order backlog as of May 2, 2015 was $190.5 million as compared to $171.6 million as of April 26, 2014.  Historically, 
our backlog varies due to the seasonality of our business, the timing of large projects, and customer delivery schedules for these orders.  
The backlog decreased from one year ago in our Live Events and High School Park and Recreation business units and increased in our 
other business units.  Approximately $30.0 million of the backlog is expected to be realized in fiscal 2017 for a Live Events project.    

Fiscal Year 2014 as compared to Fiscal Year 2013

Commercial: The increase in net sales for fiscal 2014 compared to fiscal 2013 was the net result of:

•  An increase of $6.0 million in sales of large custom video contracts.  The level of large custom contract orders and sales in this 

niche is subject to volatility.  

•  An increase of $4.7 million in sales in our reseller niche resulting from increased contract orders in shopping centers and malls 

and civic and nonprofit niches.  

•  Relatively flat sales in our billboard niche.  

Live Events:  The increase in net sales for fiscal 2014 compared to fiscal 2013 was the net result of:

•  An increase of $40.0 million in sales in our large sports venue segment, resulting from $26.5 million in sales to NFL stadiums, 
$18.4 million in sales to multi-sport arenas, and $4.3 million in sales to MLB stadiums.  This was offset by decrease in sales to 
minor league stadiums, NHL stadiums, and other various niches.   
•  A $1.3 million decrease in sales to mobile and modular customers.

High School Park and Recreation:  The decrease in net sales for fiscal 2014 compared to fiscal 2013 was the result of:

•  Lower volume of sales from large video systems as a result of a decrease in the size and corresponding selling price of the video 
displays ordered during fiscal 2014.  The opportunities to book large video system orders vary from year to year, and it is hard 
to predict.  A number of factors, such as the discretionary nature of customers committing to upgrade products, impact order 
volumes.     

•  The timing of purchase decisions that is impacted by economic factors. 

Transportation:  The decrease in net sales for fiscal 2014 compared to fiscal 2013 was the result of:

•  Recognized sales in the amount of $30.5 million during fiscal 2013 for two significant projects with no sales from recurring 

projects of a similar size recognized during fiscal 2014.  

•  A slight increase in sales related to traditional transportation business in fiscal 2014. 

International:  The increase in net sales for fiscal 2014 compared to fiscal 2013 was the net result of a higher beginning backlog for fiscal 
2014 compared to fiscal 2013 and an increase of orders booked during fiscal 2014 converting into sales and progress on large projects.  
We have been successful in sports application systems and commercial applications internationally.  We completed the acquisition of 
OPEN during the first quarter of fiscal 2014.  OPEN's sales were included in the International business unit results and contributed $4.2 
million of net sales during fiscal 2014.  

Page |23

  
Gross Profit

(dollars in thousands)
Commercial
Live Events
High School Park and
Recreation
Transportation
International

May 2, 2015

Year Ended
April 26, 2014

April 27, 2013

 Amount

As a Percent
of Net Sales

 Amount

As a Percent
of Net Sales

 Amount

$

$

44,344
40,945

21,561
14,647
23,082
144,579

26.7% $
17.7

31.9
30.3
22.6
23.5% $

44,974
43,019

16,202
16,126
21,389
141,710

29.1% $
21.8

27.2
29.4
25.0
25.7% $

38,123
31,718

18,601
24,552
20,900
133,894

As a Percent
of Net Sales
26.4%
20.0

28.1
33.5
27.6
25.8%

Fiscal Year 2015 as compared to Fiscal Year 2014

The gross profit percentage decreased for fiscal 2015 compared to fiscal 2014.  This decline was due to the mix of business; a number 
of  multi-million  dollar  projects  that  generally  are  more  competitive  and  have  lower  profit  margins  and  include  a  higher  level  of 
subcontracted installations; additional spending due to capacity constraints in our second quarter; an increase in expenses for our acquisition 
of Data Display during the year; and competitive pressures in the marketplace.

It is difficult to project gross profit levels for fiscal 2016 because of the uncertainty regarding the level of sales, the sales mix and timing, 
and the competitive factors in our business.  We are focused on improving our gross profit margins as we execute our strategies for 
improved profitability which include enhanced capacity planning, releasing new product designs, and improved operational effectiveness 
in the installation and services delivery areas. Although there are ways to improve profitability, we are experiencing cost pressures in 
wages and benefits and increased pay in our U.S. manufacturing facilities at the beginning of fiscal 2016.  

Commercial:  The gross profit percent decrease in the Commercial business unit for fiscal 2015 compared to fiscal 2014 was the result 
of the product mix of sales and manufacturing utilization, partially offset by lower warranty costs as a percent of sales.    

Live Events:  The gross profit percent decrease in the Live Events business unit for fiscal 2015 compared to fiscal 2014 was due to the 
effects of an increased mix of large custom contracts, the related increased mix of subcontracted installation activity, and the higher 
volume of business during the second quarter which stretched our capacity.  In order to meet critical event dates for our sports customers, 
we had additional costs related to overtime, expediting, and shipping.  The installation activity generally lowers margins as we outsource 
subcontracted on-site work at general contracting rates which have lower margins than in-house video equipment production.

High School Park and Recreation:  The gross profit percent increase in the High School Park and Recreation business unit for fiscal 2015 
compared to fiscal 2014 primarily was the result of overall gross margin improvement on contracts due to higher percentages of Daktronics 
Sports Marketing ("DSM") projects and improved manufacturing utilization.  In addition, in the first quarter of fiscal 2015, we recognized 
a $1.3 million gain on the sale of our theatre rigging division.

Transportation: The gross profit percent increase in the Transportation business unit for fiscal 2015 compared to fiscal 2014 was primarily 
the result of improved gross margins on contracts and standard orders and lower warranty costs as a percent of sales, partially offset by 
a decline in our manufacturing utilization.

International:  The gross profit percent decrease in the International business unit for fiscal 2015 compared to fiscal 2014 was the net 
result of an overall gross margin decline on our large custom contracts, which generally have lower margins due to their competitive 
nature and low utilization of our international manufacturing facilities, including the factory and related costs acquired with the Data 
Display acquisition.

Page |24

 
 
 
 
Fiscal Year 2014 as compared to Fiscal Year 2013

The gross profit percentage remained flat for fiscal 2014 compared to fiscal 2013.  

Commercial:  The gross profit percent increase in the Commercial business unit for fiscal 2014 compared to fiscal 2013 was the result 
of overall gross margin improvement on product sales mix and manufacturing utilization, which was offset by increased warranty costs.    

Live Events:  The gross profit percent increase in the Live Events business unit for fiscal 2014 compared to fiscal 2013 was the result of 
improved manufacturing utilization from increased sales, offset by slightly higher warranty costs.  Large live events video projects are 
competitively bid and generally result in lower overall margins from a sales mix perspective.  

High School Park and Recreation:  The gross profit percent decrease in the High School Park and Recreation business unit for fiscal 
2014  compared  to  fiscal  2013  primarily  was  the  result  of  lower  volume  of  sales  from  video  projects  and  increased  warranty  and 
manufacturing costs.  

Transportation: The gross profit percent decrease in the Transportation business unit for fiscal 2014 compared to fiscal 2013 was primarily 
the result of a lower volume of large custom projects and increased manufacturing costs, which was partially offset by lower warranty 
costs.  

International:  The gross profit percent decrease in the International business unit for fiscal 2014 compared to fiscal 2013 was the net 
result of a decrease in the gross margin on product sales and an increase in manufacturing costs related to our new manufacturing plant 
in Belgium for third-party advertising displays, which was partially offset by lower warranty costs.

Selling Expenses

(dollars in thousands)
Commercial
Live Events
High School Park and
Recreation
Transportation
International

May 2, 2015

As a
Percent of
Net Sales

9.5%
5.9

15.4
8.8
13.6
9.4%

Amount

$

$

15,802
13,611

10,436
4,244
13,870
57,963

Year Ended

April 26, 2014

April 27, 2013

Percent
Change

Amount

7.8% $
8.8

14,662
12,515

(2.7)
28.0
10.3

7.7% $

10,727
3,316
12,574
53,794

As a
Percent of
Net Sales

Percent
Change

As a
Percent of
Net Sales

Amount

9.5%
6.3

18.0
6.0
14.7
9.7%

5.6% $
(1.0)

13,882
12,647

2.6
2.9
0.1
2.0% $

10,451
3,222
12,557
52,759

9.6%
8.0

15.8
4.4
16.6
10.2%

All areas of selling expenses were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more common 
52 week fiscal year. The fiscal years ended April 26, 2014 and April 27, 2013 contained 52 weeks.

Fiscal Year 2015 as compared to Fiscal Year 2014

Selling expenses consist primarily of salaries, other employee-related costs, travel and entertainment expenses, facilities-related costs for 
sales and service offices, bad debt expenses, third-party commissions and expenditures for marketing efforts, including the costs of 
collateral materials, conventions and trade shows, product demos, and supplies.  

Selling expense in our Commercial, Live Events, Transportation, and International business units increased for fiscal 2015 compared to 
fiscal 2014 primarily due to increases in personnel expenses, travel and entertainment expense, marketing expense, the implementation 
of a sales opportunity management tool, the additional costs associated with the Data Display sales teams, and various other expenses, 
with a reduction of bad debt and commission expenses.   

Selling expense in our High School Park and Recreation business unit remained relatively flat for fiscal 2015 compared to fiscal 2014.

We expect selling expenses will increase slightly in dollars in fiscal 2016 as compared to fiscal 2015 but remain flat as a percentage of 
net sales.  

Page |25

 
 
 
  
Fiscal Year 2014 as compared to Fiscal Year 2013

Selling expense in our Commercial, High School Park and Recreation, Transportation, and International business units increased slightly 
in  fiscal  2014  compared  to  fiscal  2013  primarily  due  to  increases  in  personnel  costs,  including  taxes  and  benefits,  and  travel  and 
entertainment for sales activities, partially offset by a decrease in bad debt expense for potentially uncollectable accounts receivable 
primarily from sales derived from our International business unit not recurring in fiscal 2014.

Selling expense in our Live Events business unit remained relatively flat for fiscal 2014 compared to fiscal 2013.

Other Operating Expenses

Amount
(dollars in thousands)
$ 30,679
General and administrative
Product design and development $ 24,652

May 2, 2015
As a
Percent of
Net Sales

5.0%
4.0%

Year Ended

April 26, 2014
As a
Percent of
Net Sales

Percent
Change Amount
9.6% $ 27,984
5.5% $ 23,375

Percent
Change Amount
2.1% $ 27,404
1.1% $ 23,131

5.1%
4.2%

April 27, 2013
As a
Percent of
Net Sales

5.3%
4.5%

All areas of operating expenses were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more 
common 52 week fiscal year. The fiscal years ended April 26, 2014 and April 27, 2013 contained 52 weeks.

Fiscal Year 2015 as compared to Fiscal Year 2014

General and administrative expenses consist primarily of salaries, other employee-related costs, professional fees, shareholder relations 
costs, facilities and equipment-related costs for administrative departments, training costs, amortization of intangibles, and the costs of 
supplies.  

General and administrative expenses in fiscal 2015 increased as compared to fiscal 2014 primarily due to an increase in professional 
services costs, personnel expenses, IT maintenance, and various other expenses.  These expenses included one-time costs incurred in the 
second quarter of fiscal 2015 for professional services to support the expansion of our International business and other on-going costs to 
support our anticipated business growth.  We incurred $0.4 million in general and administration expense for professional fees related to 
the Data Display acquisition.

We expect general and administrative expenses to increase slightly in dollars for fiscal 2016 as compared to fiscal 2015 but remain flat 
as a percentage of net sales.   

Product design and development expenses consist primarily of salaries, other employee-related costs, facilities cost and equipment-related 
costs and supplies.  Product development investments in the near term are focused on video technology with a range of pixel pitches for 
outdoor applications using LED surface mount technology, which offers improved performance at a lower cost point as compared to our 
current offerings.  In addition, we continue to focus on various other products to standardize display components and control systems for 
both single site and network displays.  

Our costs for product development represent an allocated amount of costs based on time charges, materials costs and the overhead of our 
engineering departments.  Generally, a significant portion of our engineering time is spent on product development while the rest is 
allocated to large contract work and is included in cost of goods sold.  Product development expenses in fiscal 2015 increased compared 
to fiscal 2014 primarily due to an increase in materials used in the development of new products and labor costs assigned to product 
development projects. 

We expect product design and development expenses will increase slightly in dollars in fiscal 2016 as compared to fiscal 2015 but remain 
flat as a percentage of sales.

Fiscal Year 2014 as compared to Fiscal Year 2013

General and administrative expenses in fiscal 2014 as compared to fiscal 2013 was the result of an increase of $0.8 million in professional 
fees, travel and entertainment, IT maintenance, advertising, and other expense, which was offset by decreases in various other general 
and administrative expenses. 

Product design and development expenses in fiscal 2014 as compared to fiscal 2013 remained relatively flat.

Page |26

 
Other Income and Expenses

Year Ended

(dollars in thousands)
Interest income, net
Other (expense) income, net

Amount
896
$
(498)
$

Percent
Change Amount
1,039
(355)

0.1 % (13.8)% $
(0.1)% 40.3 % $

Percent
Change Amount
1,168
(839)

0.2 % (11.0)% $
(0.1)% (57.7)% $

May 2, 2015
As a
Percent of
Net Sales

April 26, 2014
As a
Percent of
Net Sales

April 27, 2013
As a
Percent of
Net Sales

0.2 %
(0.2)%

Fiscal Year 2015 as compared to Fiscal Year 2014

Interest  income,  net:  We  generate  interest  income  through  short-term  cash  investments,  marketable  securities,  product  sales  on  an 
installment  basis,  or  in  exchange  for  the  rights  to  sell  and  retain  advertising  revenues  from  displays,  which  result  in  long-term 
receivables.  Interest expense is comprised primarily of interest costs on long-term marketing obligations.  

Interest income, net decreased slightly for fiscal 2015 as compared to fiscal 2014 due to lower installment receivables.  As a result of the 
volatility of working capital needs and changes in investing and financing activities, along with changes in the interest rate environment, 
it is difficult to project changes in interest income.  We expect our cash balances will increase during fiscal 2016.

Other (expense) income, net: The change in other income and expense, net for fiscal 2015 as compared to fiscal 2014, is primarily due 
to unrealized foreign currency gains from the volatility of the Euro, Australian dollar, and Canadian dollar.

Fiscal Year 2014 as compared to Fiscal Year 2013

Interest income, net:  Interest income declined slightly for fiscal 2014 as compared to fiscal 2013 due to a lower level of income on 
investments due to lower yields available in the market when reinvesting available cash. 

Other (expense) income, net: The decrease in other expenses for fiscal 2014 as compared to fiscal 2013 was due to the recognition in 
fiscal 2013 of a $0.5 million settlement of a dispute relating to a past acquisition; no similar transaction was recorded in fiscal 2014.

Income Taxes

The  effective  tax  rate  was  approximately  34.1  percent,  40.4  percent  and  26.4  percent  for  fiscal  2015,  fiscal  2014,  and  fiscal  2013, 
respectively. 

The effective income tax rate for fiscal 2015 includes the impact of The Tax Increase Prevention Act of 2014 signed by the President in 
December 2014, which extended the research tax credits for one year to December 31, 2014.  Under prior law, a taxpayer was entitled 
to a research tax credit for qualifying amounts paid or incurred on or before December 31, 2013.  The extension of the research credit is 
retroactive and includes amounts paid or incurred after December 31, 2013.  As a result of the retroactive extension, we recognized 
approximately $1.3 million in tax benefits during fiscal 2015.

The effective income tax rate for fiscal 2014 includes the impact of a $2.3 million valuation allowance against a deferred tax asset related 
to losses on an equity investment when it became more likely than not we would not realize the benefit.  The rate was also impacted by 
the research credit being effective for only a portion of the year.  For a more detailed description of the valuation allowance, please see 
"Note 13. Income Taxes" of the Notes to our Consolidated Financial Statements included in this Form 10-K.  

The effective income tax rate for fiscal 2013 included the positive impact of a non-recurring international tax charge. 

Fiscal Year 2015 Fourth Quarter Summary

During the fourth quarter of fiscal 2015, net sales increased approximately 16.0 percent to $158.1 million as compared to $136.2 million 
in the fourth quarter of fiscal 2014.  Net sales increased in the Commercial, Live Events, High School Park and Recreation, and International 
business units and remained relatively flat in the Transportation business unit.  Commercial business unit net sales increased due to 
increases in the net sales for billboard and large custom video contracts, offset by a decrease in sales in on-premise and national account 
niches.  Live Events business unit net sales increased due an increase in orders related to video displays for MLB stadiums.  High School 
Park and Recreation business unit net sales increased due to an increase in sales and service orders.  International business unit net sales 
increased due to sales recognized for sports projects in Europe and Australia, retail spectaculars, and OOH billboard and street furniture 
products.  

Page |27

 
 
Gross margin percentage decreased to approximately 22.3 percent in the fourth quarter of fiscal 2015 from approximately 24.8 percent 
in the fourth quarter of fiscal 2014.  The decrease in gross profit percentage was the net result of the product mix of sales and the increased 
mix of subcontracted installation activity. 

Selling expenses increased to $14.6 million in the fourth quarter of fiscal 2015 compared to $13.7 million in the fourth quarter of fiscal 
2014.  The increase was primarily due to increased personnel expenses, including taxes and benefits, marketing expenses, and bad debt 
expense which were partially offset by decreases of commissions and other expenses. 

General and administrative costs increased by approximately 8.2 percent in the fourth quarter of fiscal 2015 to $7.8 million as compared 
to $7.2 million in the fourth quarter of fiscal 2014.   The increase was primarily due to increased personnel expenses, including taxes and 
benefits, and information technology, including software and hardware expenses, and partially offset by a decrease in professional fees.  

Product development costs decreased by approximately 2.7 percent in the fourth quarter of fiscal 2015 to $5.9 million as compared to 
$6.0 million in the fourth quarter of fiscal 2014.  The decrease was the result of reduced engineering costs and small changes in non-
engineering costs, the cost of materials to produce prototypes or test materials, and legal fees related to patent work.  

The effective tax rate was 45.0 percent in the fourth quarter of fiscal 2015 compared to 74.3 percent in the fourth quarter of fiscal 2014.  
The effective income tax rate for fiscal 2014 includes the impact of a $2.3 million valuation allowance against a deferred tax asset related 
to losses in an equity in investment when it became more likely than not we would not realize the benefit.  

Page |28

LIQUIDITY AND CAPITAL RESOURCES

(dollars in thousands)
Net cash provided by (used in):

Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash

Net increase in cash and cash equivalents

May 2,
2015

Year Ended

April 26,
2014

Percent
Change

$

$

53,168
(24,227)
(16,070)
(641)
12,230

$

$

36,199
(16,358)
(15,321)
(94)
4,426

46.9 %
48.1
4.9
581.9
(176.3)%

Cash flows from operating activities:  Operating cash flows result primarily from cash received from customers, which is offset by cash 
payments for inventories, income taxes, market and warranty obligations, and employee compensation.  

Cash provided by operating activities was $53.2 million for fiscal 2015 compared to $36.2 million in fiscal 2014.  The increase in cash 
from operating activities of $17.0 million was the net result of an increase for changes in net operating assets and liabilities of $18.2 
million, an increase of $0.6 million in our deferred income taxes, a $0.5 million increase in depreciation and amortization, and a $0.1 
million increase in other non-cash items, net, offset by a decrease of $1.3 million in net income and a $1.1 million gain on the sale of 
property and equipment.

The most significant drivers of cash used from operating activities were changes in accounts payable, customer deposits and construction-
type contracts, offset by cash generated from accounts receivable, inventory, and long-term marketing obligations and payables.  Changes 
in accounts receivables generated $6.4 million of cash in fiscal 2015 compared to consuming $18.3 million in fiscal 2014.  Changes in 
inventory consumed $1.9 million of cash in fiscal 2015 compared to consuming $12.8 million in fiscal 2014.  Changes in long-term 
marketing obligations and payables generated $3.3 million of cash in fiscal 2015 compared to consuming $0.1 million in fiscal 2014.  
Changes in construction-type contracts, customer deposits, and accounts payable generated $6.8 million of cash in fiscal 2015 compared 
to generating $26.0 million in fiscal 2014.

Overall, changes in operating assets and liabilities can be impacted by the timing of cash flow on large orders, which can cause significant 
fluctuations in the short term in inventory, accounts receivables, accounts payable, customer deposits, costs and earnings in excess of 
billings and various other operating assets and liabilities.  Variability in costs and earnings in excess of billings and billings in excess of 
costs relates to the timing of billings on construction-type contracts and revenue recognition, which can vary significantly depending on 
contractual payment terms and build and installation schedules.  Balances are also impacted by the seasonality of the sports markets.    

Cash flows from investing activities:  Cash used in investing activities totaled $24.2 million for fiscal 2015 compared to $16.4 million 
in fiscal 2014.  Purchases of property and equipment totaled $21.8 million in fiscal 2015 compared to $13.5 million in fiscal 2014.  The 
change from the prior year is due to the expansion of our Minnesota manufacturing facility, the purchase of new manufacturing equipment 
for various new product lines as well as machine upgrades, and additions to our information technology infrastructure. 

A net cash inflow of $4.0 million was recognized during fiscal 2015 from the disposition of our automated rigging systems division 
for theatre applications.

A net cash outlay of $6.3 million was recognized during fiscal 2015 compared to $1.5 million in fiscal 2014 for acquisitions, investments 
in affiliates and equity investments. 

Cash flows from financing activities:  Cash used in financing activities was $16.1 million for fiscal 2015 compared to $15.3 million in 
fiscal 2014.  Dividends of $17.4 million, or $40.0 cents per share, were paid to Daktronics shareholders during fiscal 2015 compared to 
$16.7 million, or $39.0 cents per share, paid to Daktronics shareholders during fiscal 2014.  During fiscal 2015 and fiscal 2014, payments 
of $1.2 million and $3.7 million were made on the debt assumed in the acquisitions of Data Display and OPEN, respectively.

Other  Liquidity  and  Capital  Resources  Discussion: Although  we  have  $2.7  million  of  retainage  on  long-term  contracts  included  in 
receivables and costs in excess of billings as of May 2, 2015, we expect all of it to be collected within one year.

Working capital was $149.1 million at May 2, 2015 and $140.5 million at April 26, 2014.  The increase in working capital was primarily 
the result of higher sales and increases in cash and inventories, and decreases in warranty obligations, which were partially offset by 
increases among accounts payable, accrued expenses, and deferred revenue.  We have historically financed working capital needs through 
a combination of cash flow from operations and borrowings under bank credit agreements. 

Page |29

 
 
 
 
 
 
We have used and expect to continue to use cash reserves and, to a lesser extent, bank borrowings to meet our short-term working capital 
requirements.  On large product orders, the time between order acceptance and project completion may extend up to and exceed 24 months 
depending on the amount of custom work and a customer’s delivery needs.  We often receive down payments or progress payments on 
these product orders.  To the extent these payments are not sufficient to fund the costs and other expenses associated with these orders, 
we use working capital and bank borrowings to finance these cash requirements.  We are sometimes required to obtain performance bonds 
for display installations, and we have a bonding line available through a surety company for an aggregate of $150.0 million in bonded 
work outstanding.  If we were unable to complete the work and our customer would call upon the bond for payment, the surety company 
would subrogate their loss to Daktronics.  At May 2, 2015, we had $42.7 million of bonded work outstanding against this line.  For 
additional  information  on  financing  agreements,  see,  "Note  10.  Financing Agreements"  of  the  Notes  to  our  Consolidated  Financial 
Statements included in this Form 10-K.

Our business growth and profitability improvement strategies depend on investments in capital expenditures.  We are projecting capital 
expenditures to be approximately $25 million for fiscal 2016 for manufacturing equipment for new or enhanced product production, 
expanded capacity, investments in quality and reliability equipment, and continued information infrastructure investments.  

We utilize cash to pay dividends to our investors.  The following table summarizes the quarterly dividend declared and paid since the 
fiscal year end of April 26, 2014:

Date Declared

May 22, 2014
September 4, 2014

December 4, 2014

March 5, 2015

May 29, 2015

Record Date

June 2, 2014
September 15, 2014

December 15, 2014

March 16, 2015

June 12, 2015

Payment Date

June 13, 2014
September 26, 2014

December 26, 2014

March 27, 2015

June 23, 2015

Amount per Share

$0.10
$0.10

$0.10

$0.10

$0.10

Although we expect to continue to pay dividends for the foreseeable future, any and all subsequent dividends will be reviewed regularly 
and declared by the Board of Directors at its discretion.

We believe our working capital available from all sources will be adequate to meet the cash requirements of our operations in the foreseeable 
future.  If our growth extends beyond current expectations, or if we make any strategic investments, we may need to increase our credit 
facilities or seek other means of financing.  We anticipate we will be able to obtain any needed funds under commercially reasonable 
terms from our current lenders or other sources.  

Page |30

OFF-BALANCE-SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS

We enter into various lease, purchase and marketing obligations that require payments in future periods.  Operating lease obligations 
relate primarily to leased manufacturing space, office space, furniture, and vehicles.  Long-term marketing obligations relate to amounts 
due in future periods for payments on net sales where we sold and installed our equipment in exchange for future advertising revenue.  When 
certain advertising revenue thresholds are met, all or a portion of excess cash is owed back to the customer.  Conditional and unconditional 
purchase  obligations  represent  future  payments  for  inventory,  advertising  rights  and  various  other  products  and  services  purchase 
commitments.

We have entered into standby letters of credit and surety bonds with financial institutions relating to the guarantee of future performance 
on contracts, primarily construction type contracts.  Performance guarantees are issued to certain customers to guarantee the operation 
and installation of the equipment and our ability to complete a contract.  These performance guarantees have various terms, which are 
generally one year.

Guarantees include transactions in connection with the sale of equipment to various customers.  Under these transactions, we have entered 
into contractual arrangements whereby we agreed to repurchase equipment at the end of the lease term at a fixed price.  Our total obligations 
under these fixed price arrangements were $1.1 million as of May 2, 2015 and April 26, 2014.  In accordance with the provisions of ASC 
460, Guarantees, there is no guarantee liability in accrued expenses that must be recognized, in connection with these arrangements.   

As of May 2, 2015, our contractual obligations were as follows (in thousands):

Contractual Obligations
Cash commitments:

Long-term obligations and accrued interest
Operating leases
Unconditional purchase obligations
Conditional purchase obligations
Unrecognized tax benefits

Total

Other commercial commitments:

Standby letters of credit
Lines of credit interest
Surety bonds
Guarantees

INFLATION

Total

Less than
1 year

1-3 Years

4-5 Years

After 5
Years

$

$

$
$
$
$

2,391
4,245
2,758
700
2,891
12,985

13,615
62
42,720
1,100

$

$

$
$
$
$

555
2,490
1,773
200
157
5,175

10,930
62
38,052
1,100

$

$

$
$
$
$

1,263
1,649
985
400
2,734
7,031

$

$

1,155

4,668

$
— $
$
— $

573
106
—
100
—
779

$

$

1,530

$
— $
— $
— $

—
—
—
—
—
—

—
—
—
—

We believe inflation has not had a material effect on our operations or our financial condition, although it could in the future.

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Foreign Currency Exchange Rates

Through May 2, 2015, most of our net sales were denominated in U.S. dollars, and our exposure to foreign currency exchange rate changes 
on net sales has not been significant. For the fiscal year 2015, net sales originating outside the United States were 20 percent of total net 
sales, of which a portion was denominated in Canadian dollars, Euros, Chinese renminbi, British pounds, Australian dollars, Brazilian 
reais or other currencies.  We manufacture our products in the United States, China, Belgium, and Ireland.  Our results of operations 
could be affected by factors such as changes in foreign currency rates or weak economic conditions in foreign markets.  If we believed 
currency risk in any foreign location is significant, we would utilize foreign exchange hedging contracts to manage our exposure to the 
currency fluctuations.  

Over the long term, net sales to international markets are expected to increase as a percentage of net sales and, consequently, a greater 
portion of our business could be denominated in foreign currencies.  In addition, we may fund our foreign subsidiaries’ operating cash 
needs in the form of loans denominated in U.S. dollars.  As a result, operating results may become subject to fluctuations based upon 
changes in the exchange rates of certain currencies in relation to the United States dollar.  To the extent we engage in international sales 
denominated in U.S. dollars, an increase in the value of the U.S. dollar relative to foreign currencies could make our products less 
competitive in international markets.  This effect is also impacted by the sources of raw materials from international sources.  We estimate 
that a 10 percent change in all foreign exchange rates would impact our reported income before taxes by approximately $2.0 million.  

Page |31

 
 
 
 
 
 
 
 
 
 
 
This sensitivity analysis disregards the possibilities that rates can move in opposite directions and that losses from one geographic area 
may be offset by gains from another geographic area.  We will continue to monitor and minimize our exposure to currency fluctuations 
and, when appropriate, use financial hedging techniques, including foreign currency forward contracts and options, to minimize the effect 
of these fluctuations.  However, exchange rate fluctuations as well as differing economic conditions, changes in political climates, differing 
tax structures and other rules and regulations could adversely affect our ability to effectively hedge exchange rate fluctuations in the 
future.

We have foreign currency forward agreements in place to offset changes in the value of intercompany receivables from certain foreign 
subsidiaries due to changes in foreign exchange rates. The notional amount of these derivatives is $14.7 million, and all contracts mature 
within 10 months. These contracts are marked to market each balance sheet date and are not designated as hedges.  See "Note 16. Derivative 
Financial Instruments" of the Notes to our Consolidated Financial Statements included in this Form 10-K for further details.

Interest Rate Risks

Our exposure to market rate risk for changes in interest rates relates primarily to our marketing obligations and long-term accounts 
receivable.  As of May 2, 2015, our outstanding marketing obligations were $0.7 million, all of which were in fixed rate obligations. 

In connection with the sale of certain display systems, we have entered into various types of financing with customers.  The aggregate 
amounts due from customers include an imputed interest element.  The majority of these financings carry fixed rates of interest.  As of 
May 2, 2015, our outstanding long-term receivables were $9.9 million.  Each 25 basis point increase in interest rates would have an 
associated annual opportunity benefit of $38 thousand.

The following table provides maturities and weighted average interest rates on our financial instruments sensitive to changes in interest 
rates.

Fiscal Years (dollars in thousands)

2016

2017

2018

2019

2020

Thereafter

Assets:
Long-term receivables, including current

maturities:
Fixed-rate
Average interest rate

Liabilities:
Long- and short-term debt:

Variable-rate
Average interest rate

Long-term marketing obligations,
including current portion:
Fixed-rate
Average interest rate

$

3,785

$

2,209

$

1,674

$

1,113

$

8.7%

8.6%

8.5%

8.5%

$

435
9.0%

658
9.0%

$

$

$

$

389
4.5%

344
8.7%

$

$

607
4.5%

141
8.8%

$

$

409
4.5%

107
8.9%

$

$

427
4.5%

91
9.0%

— $
—%

$

55
9.0%

—
—%

—
—%

Of our $57.3 million in cash balances at May 2, 2015, $49.9 million were denominated in United States dollars.  Cash balances in foreign 
currencies are operating balances maintained in accounts of our foreign subsidiaries.  A portion of the cash held in foreign accounts is 
used to collateralize outstanding bank guarantees issued by the foreign subsidiaries.

Page |32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders of Daktronics Inc. 

We have audited the accompanying consolidated balance sheets of Daktronics Inc. and subsidiaries (the Company) as of May 2, 2015 
and April 26, 2014, and the related consolidated statements of operations, comprehensive income, shareholders' equity and cash flows 
for each of the three years in the period ended May 2, 2015. Our audits also included the financial statement schedule listed in the Index 
at Item 15(a)(2).  These financial statements and schedule are the responsibility of the Company's management. Our responsibility is to 
express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as 
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 
Daktronics Inc. and subsidiaries at May 2, 2015 and April 26, 2014, and the consolidated results of its operations and its cash flows for 
each of the three years in the period ended May 2, 2015, in conformity with U.S. generally accepted accounting principles.  Also in our 
opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents 
fairly in all material respects, the information set forth therein. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Daktronics 
Inc.’s internal control over financial reporting as of May 2, 2015, based on criteria established in Internal Control-Integrated Framework 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated June 22, 
2015, expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP
Minneapolis, Minnesota
June 22, 2015 

Page |33

DAKTRONICS INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except per share data)

ASSETS
CURRENT ASSETS:

Cash and cash equivalents
Restricted cash
Marketable securities
Accounts receivable, net
Inventories, net
Costs and estimated earnings in excess of billings
Current maturities of long-term receivables
Prepaid expenses and other assets
Deferred income taxes
Income tax receivables
Total current assets

Property and equipment, net
Long-term receivables, less current maturities
Goodwill
Intangibles, net
Investment in affiliates and other assets
Deferred income taxes

TOTAL ASSETS

LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:

Accounts payable
Accrued expenses
Warranty obligations
Billings in excess of costs and estimated earnings
Customer deposits (billed or collected)
Deferred revenue (billed or collected)
Current portion of other long-term obligations
Income taxes payable
Deferred income taxes

Total current liabilities

Long-term warranty obligations
Long-term deferred revenue (billed or collected)
Other long-term obligations, less current maturities
Long-term income tax payable
Deferred income taxes

Total long-term liabilities

SHAREHOLDERS' EQUITY:

Common Stock, no par value, authorized 120,000,000 shares; 43,643,801 and
43,166,731 shares issued at May 2, 2015 and April 26, 2014, respectively

Additional paid-in capital
Retained earnings
Treasury Stock, at cost, 19,680 shares
Accumulated other comprehensive (loss) income

TOTAL SHAREHOLDERS' EQUITY
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

See notes to consolidated financial statements.

May 2,
2015

April 26,
2014

$

$

$

57,284
496
25,346
80,857
64,389
35,068
3,784
7,688
10,640
5,543
291,095

72,844
6,090
5,269
1,824
1,655
702
379,479

52,747
26,063
11,838
23,797
16,828
9,524
587
636
—
142,020

14,643
3,914
3,190
2,734
939
25,420

45,054
514
25,398
82,500
62,228
33,400
5,235
6,758
10,694
2,459
274,240

65,270
7,877
4,558
2,680
826
2,000
357,451

45,913
23,462
14,476
22,483
17,654
7,722
809
1,162
27
133,708

12,774
4,978
2,871
—
1
20,624

48,960
32,693
132,771
(9)
(2,376)
212,039
379,479

$

43,935
29,923
129,266
(9)
4
203,119
357,451

Page |34

$

$

$

$

 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)

$

May 2,
2015
615,942
471,363
144,579

Year Ended
April 26,
2014
551,970
410,260
141,710

$

$

April 27,
2013
518,322
384,428
133,894

57,963
30,679
24,652
113,294
31,285

53,794
27,984
23,375
105,153
36,557

52,759
27,404
23,131
103,294
30,600

1,119
(223)
(498)

31,683
10,801
20,882

43,514
44,443

0.48
0.47

0.40

$

$
$

$

1,294
(255)
(355)

37,241
15,035
22,206

42,886
43,762

0.52
0.51

0.39

$

$
$

$

1,523
(355)
(839)

30,929
8,150
22,779

42,280
42,621

0.54
0.53

0.73

$

$
$

$

Net sales
Cost of goods sold
Gross profit

Operating expenses:
Selling expense
General and administrative
Product design and development

Operating income

Nonoperating income (expense):

Interest income
Interest expense
Other (expense) income, net

Income before income taxes
Income tax expense
Net income

Weighted average shares outstanding:

Basic
Diluted

Earnings per share:

Basic
Diluted

Cash dividends declared per share

See notes to consolidated financial statements.

Page |35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in thousands)

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

Net income

$

20,882

$

22,206

$

22,779

Other comprehensive (loss) income:

Cumulative translation adjustments
Unrealized loss on available-for-sale securities, net of
tax

Total other comprehensive (loss) income, net of tax
Comprehensive income

See notes to consolidated financial statements.

(2,358)

(22)
(2,380)
18,502

$

147

(102)

(25)
122
22,328

$

(49)
(151)
22,628

$

Page |36

DAKTRONICS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(in thousands)

Accumulated
Other
Comprehensive
Income (Loss)

Treasury
Stock

(9) $
—
—

—
—
—
—
—
(9)
—
—

—

—
—
—
—
—
(9)
—
—

—

—
—
—
—
—
(9) $

Total
$ 190,805
22,779
(102)

(49)
3,037
1,153
1,482
(30,859)
188,246
22,206
147

(25)

119
2,897
4,667
1,552
(16,690)
203,119
20,882
(2,358)

33
—
(102)

(49)
—
—
—
—
(118)
—
147

(25)

—
—
—
—
—
4
—
(2,358)

(22)

(22)

—
—
—
—
—

38
3,038
2,207
2,512
(17,377)
(2,376) $ 212,039

Common
Stock

Additional
Paid-In
Capital

$

34,631
—
—

—
—
1,316
1,482
—
37,429
—
—

24,320
—
—

—
3,037
(163)
—
—
27,194
—
—

Retained
Earnings
$ 131,830
22,779
—

$

—
—
—
—
(30,859)
123,750
22,206
—

—

—

—

—
—
4,954
1,552
—
43,935
—
—

119
2,897
(287)
—
—
29,923
—
—

—
—
—
—
(16,690)
129,266
20,882
—

—

—

—

—
—
2,513
2,512
—
48,960

$

38
3,038
(306)
—
—
32,693

—
—
—
—
(17,377)
$ 132,771

$

Balance as of April 28, 2012:

$

Net income
Cumulative translation adjustments
Unrealized loss on available-for-sale

securities, net of tax
Share-based compensation
Exercise of stock options
Employee savings plan activity
Dividends paid

Balance as of April 27, 2013:

Net income
Cumulative translation adjustments
Unrealized loss on available-for-sale

securities, net of tax

Net tax benefit related to share-based

compensation

Share-based compensation
Exercise of stock options
Employee savings plan activity
Dividends paid

Balance as of April 26, 2014:

Net income
Cumulative translation adjustments
Unrealized loss on available-for-sale

securities, net of tax

Net tax benefit related to share-based

compensation

Share-based compensation
Exercise of stock options
Employee savings plan activity
Dividends paid

Balance as of May 2, 2015:

$

See notes to consolidated financial statements

Page |37

 
 
 
 
 
 
DAKTRONICS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

CASH FLOWS FROM OPERATING ACTIVITIES:

Net income
Adjustments to reconcile net income to net cash provided by operating

activities:

Depreciation
Amortization
Amortization of premium/discount on marketable securities
Gain on sale of property and equipment
Share-based compensation
Excess tax benefits from share-based compensation
Provision for doubtful accounts
Deferred income taxes, net
Change in operating assets and liabilities

Net cash provided by operating activities

CASH FLOWS FROM INVESTING ACTIVITIES:

Purchases of property and equipment
Proceeds from sales of property, equipment and other assets
Purchases of marketable securities
Proceeds from sales or maturities of marketable securities
Acquisitions, net of cash acquired

Net cash used in investing activities

CASH FLOWS FROM FINANCING ACTIVITIES:

Payments on notes payable
Proceeds from exercise of stock options
Excess tax benefits from share-based compensation
Principal payments on long-term obligations
Dividends paid

Net cash used in financing activities

EFFECT OF EXCHANGE RATE CHANGES ON CASH
NET INCREASE IN CASH AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS:
Beginning of period
End of period

See notes to consolidated financial statements.

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

$

20,882

$

22,206

$

22,779

14,764
204
168
(1,207)
3,038
(38)
(222)
2,146
13,433
53,168

(21,837)
4,037
(15,653)
15,532
(6,306)
(24,227)

(81)
2,513
38
(1,163)
(17,377)
(16,070)

(641)
12,230

14,137
364
221
(72)
2,897
(119)
(190)
1,543
(4,788)
36,199

(13,519)
238
(15,550)
13,953
(1,480)
(16,358)

—
4,954
119
(3,704)
(16,690)
(15,321)

(94)
4,426

15,379
228
190
42
3,037
—
331
(4,340)
13,103
50,749

(9,674)
198
(16,506)
17,451
—
(8,531)

(1,459)
1,316
—
—
(30,859)
(31,002)

(11)
11,205

45,054
57,284

$

40,628
45,054

$

29,423
40,628

$

Page |38

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except per share data)

Note 1. Nature of Business and Summary of Significant Accounting Policies

Nature of business: Daktronics Inc. and its subsidiaries are engaged principally in the design, manufacture and sale of a wide range of 
electronic display systems and related products which are sold in a variety of markets throughout the world and the rendering of related 
maintenance and professional services.  Our products are designed primarily to inform and entertain people through the communication 
of content.

Fiscal year: We operate on a 52 or 53 week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year.  When 
April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  Within each fiscal year, each quarter is comprised of 13 
week periods following the beginning of each fiscal year.  In each 53 week year, an additional week is added to the first quarter of that 
fiscal year and each of the last three quarters is comprised of a 13 week period.  The fiscal years ended April 26, 2014 and April 27, 2013 
consisted of 52 weeks.  Fiscal 2015 is a 53-week year.

Principles of consolidation: The consolidated financial statements include the Company and its subsidiaries.  All significant intercompany 
accounts and transactions are eliminated in consolidation. 

Investments in affiliates over which we do not have the ability to exert significant influence over the investees operating and financing 
activities are accounted for under the cost method of accounting.  We have evaluated our relationships with affiliates and have determined 
that these entities are not variable interest entities.  Our proportional share of the respective affiliate’s earnings or losses is included in 
other (expense) income in our consolidated statements of operations.

The aggregate amount of investments accounted for under the cost method was $1,071 and $224 at May 2, 2015 and April 26, 2014, 
respectively. There have not been any identified events or changes in circumstances that may have a significant adverse effect on their 
fair value and it is not practical to estimate their fair value.

Use of estimates: The preparation of financial statements in conformity with accounting principles generally accepted in the United States 
requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent 
assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting 
period.  Actual results could differ significantly from those estimates.  Material estimates that are particularly susceptible to significant 
change in the near-term relate to the determination of the estimated total costs on construction-type contracts, estimated costs to be 
incurred for product warranties, excess and obsolete inventory, the reserve for doubtful accounts, share-based compensation, goodwill 
impairment and income taxes.  Changes in estimates are reflected in the periods in which they become known.

Cash and cash equivalents: All highly liquid investments with maturities of three months or less at the date of purchase are considered 
to be cash equivalents and consist primarily of government repurchase agreements, savings accounts and money market accounts that 
are carried at cost, which approximates fair value.  We maintain our cash in bank deposit accounts, the balances of which at times may 
exceed federally insured limits.  We have not experienced any losses in such accounts.

Restricted cash: Restricted cash consists of cash and cash equivalents held in bank deposit accounts to secure issuances of foreign bank 
guarantees.  

Inventories: Inventories are stated at the lower of cost (first-in, first-out method) or market.  Market is determined on the basis of estimated 
net realizable values.

Revenue recognition: Net sales are reported net of estimated sales returns and exclude sales taxes.  We estimate our sales returns reserve 
based on historical return rates and analysis of specific accounts.  Our sales returns reserve was $15 and $14 at May 2, 2015 and April 26, 
2014, respectively.

Long-term construction-type contracts: Earnings on construction-type contracts are recognized on the percentage-of-completion method, 
measured by the percentage of costs incurred to date to estimated total costs for each contract.  Contract costs include all direct material 
and  labor  costs  and  those  indirect  costs  related  to  contract  performance.  Indirect  costs  include  charges  for  such  items  as  facilities, 
engineering, and project management.  Provisions for estimated losses on uncompleted contracts are made in the period in which such 
losses are probable and capable of being estimated.  We combine contracts for accounting purposes when they are negotiated as a package 
with an overall profit margin objective, essentially represent an agreement to do a single project for a customer, involve interrelated 
construction activities, and are performed concurrently or sequentially.  When a group of contracts is combined, revenue and profit are 
recognized uniformly over the performance of the combined projects.  We segment revenues in accordance with contract segmenting 
criteria in Accounting Standards Codification (“ASC”) 650-35, Construction-Type and Production-Type Contracts.

Page |39

Equipment other than construction-type contracts:  We recognize revenue on equipment sales, other than construction-type contracts, 
when title passes, which is usually upon shipment and then only if the terms of the arrangement are fixed and determinable and collectability 
is reasonably assured.  We record estimated sales returns and discounts as a reduction of net sales in the same period revenue is recognized.

Product maintenance:  In connection with the sale of our products, we also occasionally sell separately priced extended warranties and 
product maintenance contracts.  The revenue related to such contracts is deferred and recognized ratably as net sales over the terms of 
the contracts, which vary up to 10 years.  We record unrealized revenue in deferred revenue (billed or collected) in the liability section 
of the balance sheet.  

Services:  Revenues generated by us for services, such as event support, control room design, on-site training, equipment service and 
technical support of our equipment, are recognized as net sales when the services are performed.  Net sales from services and product 
maintenance approximated 8.2 percent, 8.4 percent and 9.0 percent of net sales for the fiscal years ended May 2, 2015, April 26, 2014 
and April 27, 2013, respectively.

Multiple-element arrangements: We generate revenue from the sale of equipment and related services, including customization, installation 
and maintenance services.  In these limited cases, we provide some or all of such equipment and services to our customers under the 
terms of a single multiple-element sales arrangement.  These arrangements typically involve the sale of equipment bundled with some 
or all of these services, but they may also involve instances in which we have contracted to deliver multiple pieces of equipment over 
time rather than at a single point in time.

When a sales arrangement involves multiple elements, the items included in the arrangement (deliverables) are evaluated pursuant to 
ASC 605-25, Revenue Arrangements with Multiple Deliverables and ASC 605-35, Accounting for Performance of Construction-Type 
and Certain Production-Type Contracts, to determine whether they represent separate units of accounting.  We perform this evaluation 
at the inception of an arrangement and as we deliver each item in the arrangement.  We first consider the separation criteria of ASC 
605-35.  Deliverables not within the scope of ASC 605-35 are evaluated for separation under ASC 605-25.  For those elements falling 
under the guidance of ASC 605-25, we generally account for a deliverable (or a group of deliverables) separately if the delivered item
(s) has standalone value to the customer and if we have given the customer a general right of return relative to the delivered item(s) and 
delivery or performance of the undelivered item(s) or service(s) is probable and substantially in our control.

When items included in a multiple-element arrangement represent separate units of accounting, we allocate the arrangement consideration 
to the individual items based on their relative fair values.  The amount of arrangement consideration allocated to the delivered item(s) is 
limited to the amount not contingent on us delivering additional products or services.  Once we have determined the amount, if any, of 
arrangement consideration allocable to the delivered item(s), we apply the applicable revenue recognition policy to determine when and 
by which method such amount may be recognized as revenue.

We generally determine if objective and reliable evidence of fair value for the items included in a multiple-element arrangement exists 
based on whether we have vendor-specific objective evidence ("VSOE") of the price for which we sell an item on a standalone basis.  If 
we do not have VSOE for the item, we will use the price charged by a competitor selling a comparable product or service on a standalone 
basis to similarly situated customers, if available.  If neither VSOE nor third party evidence is available, we use our best estimate of the 
selling price for that deliverable.  

Long-term receivables and advertising rights:  We occasionally sell and install our products at facilities in exchange for the rights to sell 
or to retain future advertising revenues.  For these transactions, we recognize revenue for the amount of the present value of the future 
advertising payments if enough advertising is sold to obtain normal margins on the contract and we record the related receivable in long-
term receivables.  We recognize imputed interest as earned.  

Property and equipment: Property and equipment is stated at cost and depreciated principally on the straight-line method over the following 
estimated useful lives:

Buildings

Machinery and equipment

Office furniture and equipment

Computer software and hardware

Equipment held for rental
Demonstration equipment
Transportation equipment

Years

7 - 40

5 - 7

3 - 5

3 - 5

2 - 7
3 - 5
5 - 7

Page |40

 
Leasehold improvements are depreciated over the lesser of the useful life of the asset or the term of the lease.  Our depreciation expense 
was $14,764, $14,137 and $15,379 for the fiscal years ended May 2, 2015, April 26, 2014 and April 27, 2013, respectively.

Long-Lived Assets: Long-lived assets other than goodwill and indefinite-lived intangible assets, described in "Note 6. Long-Lived Assets", 
which are separately tested for impairment, are evaluated for impairment whenever events or changes in circumstances indicate the 
carrying value may not be recoverable.

When evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the asset's estimated future 
cash flows (undiscounted and without interest charges).  If the estimated future cash flows are less than the carrying value of the asset, 
we calculate an impairment loss.  The impairment loss calculation compares the carrying value of the asset to the asset's estimated fair 
value.  We recognize an impairment loss if the amount of the asset's carrying value exceeds the asset's estimated fair value.  If we recognize 
an impairment loss, the adjusted carrying amount of the asset becomes its new cost basis.  For a depreciable long-lived asset, the new 
cost basis will be depreciated (amortized) over the remaining useful life of that asset.

Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment to 
estimate future cash flows and asset fair values, including forecasting useful lives of the assets and selecting the discount rate that reflects 
the risk inherent in future cash flows.  

Software  costs:  We  capitalize  certain  costs  incurred  in  connection  with  developing  or  obtaining  internal-use  software.  Capitalized 
software costs are included in property and equipment on our consolidated balance sheets.  Software costs that do not meet capitalization 
criteria are expensed when incurred.

Insurance:  We are self-insured for certain losses related to health and liability claims and workers’ compensation.  We obtain third-party 
insurance to limit our exposure to these claims.  We estimate our self-insured liabilities using a number of factors, including historical 
claims experience.  Our self-insurance liability was $1,783 and $1,656 at May 2, 2015 and April 26, 2014, respectively, and is included 
in accrued expenses in our consolidated balance sheets.

Foreign currency translation: Our foreign subsidiaries use the local currency of their respective countries as their functional currency.  The 
assets and liabilities of foreign operations are generally translated at the exchange rates in effect at the balance sheet date.  The operating 
results of foreign operations are translated at weighted average exchange rates.  The related translation gains or losses are reported as a 
separate component of shareholders’ equity in accumulated other comprehensive (loss) income.

Income taxes:  We operate in multiple income tax jurisdictions both within the United States and internationally. Our annual tax rate is 
determined based on our income, statutory tax rates and the tax impacts of items treated differently for tax purposes than for financial 
reporting purposes in each tax jurisdiction. Tax laws require certain items be included in the tax return at different times than are reflected 
in the financial statements. Some of these differences are permanent, such as expenses that are not deductible in our tax return, and some 
differences are temporary and reverse over time, such as depreciation expense. These temporary differences create deferred tax assets 
and liabilities and reflect the enacted income tax rates in effect for the years in which the differences are expected to reverse. We consider 
a valuation allowance for deferred tax assets if it is "more likely than not" some or all of the benefits will not be realized.  

Because we operate in multiple income tax jurisdictions both within the United States and internationally, management must determine 
the appropriate allocation of income and expenses to each of these jurisdictions based on current interpretations of complex income tax 
regulations. 

Income tax authorities in these jurisdictions regularly perform audits of our income tax filings. Income tax audits associated with the 
allocation of income, expenses and other complex issues, including transfer pricing methodologies, may require an extended period of 
time to resolve and may result in significant income tax adjustments if changes to the income allocation are required between 
jurisdictions with different income tax rates.

Comprehensive (loss) income:  We follow the provisions of ASC 220, Reporting Comprehensive Income, which establishes standards 
for reporting and displaying comprehensive income and its components.  Comprehensive (loss) income reflects the change in equity of 
a business enterprise during a period from transactions and other events and circumstances from non-owner sources.  For us, comprehensive 
(loss)  income  represents net income (loss)  adjusted for  foreign currency translation adjustments and unrealized  gains and  losses on 
available-for-sale securities.  The foreign currency translation adjustment included in comprehensive (loss) income has not been tax 
affected, as the investments in foreign affiliates are deemed to be permanent.  In accordance with ASC 220 and Accounting Standards 
Update ("ASU") 2011-05, we disclose comprehensive (loss) income on a separate consolidated statement of comprehensive income.

Product design and development:  All expenses related to product design and development are charged to operations as incurred.  Our 
product development activities include the enhancement of existing products and the development of new products.

Page |41

 
Advertising costs:  We expense advertising costs as incurred.  Advertising expenses were $2,318, $1,694 and $1,584 for fiscal years 2015, 
2014 and 2013, respectively.

Shipping and handling costs: Shipping and handling costs collected from our customers in connection with our sales are recorded as 
revenue.  We record shipping and handling costs as a component of cost of sales at the time the product is shipped.

Earnings per share (“EPS”):  Basic EPS is computed by dividing income attributable to common shareholders by the weighted average 
number of common shares outstanding for the period.  Diluted EPS reflects the potential dilution which may occur if securities or other 
obligations to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock which 
share in our earnings.

The following is a reconciliation of the income and common stock share amounts used in the calculation of basic and diluted EPS for 
the fiscal years ended May 2, 2015, April 26, 2014 and April 27, 2013:

For the year ended May 2, 2015:
Basic earnings per share

Dilution associated with stock compensation plans

Diluted earnings per share
For the year ended April 26, 2014:
Basic earnings per share

Dilution associated with stock compensation plans

Diluted earnings per share
For the year ended April 27, 2013:
Basic earnings per share

Dilution associated with stock compensation plans

Diluted earnings per share

Net income

Shares

Per share
income (loss)

$

$

$

$

$

$

20,882
—
20,882

22,206
—
22,206

22,779
—
22,779

43,514
929
44,443

42,886
876
43,762

42,280
341
42,621

$

$

$

$

$

$

0.48
(0.01)
0.47

0.52
(0.01)
0.51

0.54
(0.01)
0.53

Options outstanding to purchase 1,462, 1,564 and 2,672 shares of common stock with a weighted average exercise price of $18.42, $18.64 
and $15.09 per share during the fiscal years ended May 2, 2015, April 26, 2014 and April 27, 2013, respectively, were not included in 
the computation of diluted earnings per share because the weighted average exercise price of those instruments exceeded the average 
market price of the common shares during the year.

Share-based  compensation:  We  account  for  share-based  compensation  in  accordance  with  ASC  718,  Compensation-Stock 
Compensation.  Under the fair value recognition provisions of ASC 718, we measure share-based compensation cost at the grant date 
based on the fair value of the award and recognize the compensation expense over the requisite service period, which is the vesting 
period.  See Note 11. Shareholders’ Equity and Share-Based Compensation for additional information and the assumptions we use to 
calculate the fair value of share-based employee compensation.

Recent Accounting Pronouncements

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers, which was issued as a new topic, ASC 606.  The 
new revenue recognition standard provides a five-step analysis of transactions to determine when and how revenue is recognized.  The 
core principle of the guidance is that a company should recognize revenue to depict the transfer of promised goods or services to customers 
in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.  The new 
standard will also result in enhanced disclosures about revenue, providing guidance for transactions that were not previously addressed 
comprehensively and improving guidance for multiple-element arrangements.  The FASB recently announced plans to defer the effective 
adoption date by one year.  This ASU is effective for us beginning in fiscal 2019 and can be adopted by the Company either retrospectively 
or as a cumulative-effect adjustment as of the date of adoption.  We are currently evaluating the effect that adopting this new accounting 
guidance will have on our consolidated results of operations, cash flows, and financial position. 

Page |42

 
 
 
 
 
 
 
 
 
 
 
Note 2. Segment Reporting 

We  have  organized  our  business  into  five  segments  which  meet  the  definition  of  reportable  segments  under ASC  280-10,  Segment 
Reporting: Commercial, Live Events, High School Park and Recreation, Transportation, and International.  These segments are based on 
the type of customer or geography and are the same as our business units.

Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy® and Fuelight™ product 
lines  to  resellers  (primarily  sign  companies),  outdoor  advertisers,  national  retailers,  quick-serve  restaurants,  casinos  and  petroleum 
retailers.  Our  Live  Events  business  unit  primarily  consists  of  sales  of  integrated  scoring  and  video  display  systems  to  college  and 
professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other 
live events type venues.  Our High School Park and Recreation business unit (formerly known as our Schools and Theatres business unit) 
primarily  consists  of  sales  of  scoring  systems,  Galaxy®  displays  and  video  display  systems  to  primary  and  secondary  education 
facilities.  Upon the sale of our automated rigging systems division for theatre applications in July 2014, we changed the name of this 
business unit.  Other than such sale, there was no change to the composition of the segment.  Our Transportation business unit primarily 
consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation 
related customers.  Our International business unit consists of sales of all product lines outside the United States and Canada.  We focus 
on product lines related to integrated scoring and video display systems for sports and commercial applications, out-of-home advertising 
products, and European transportation related products.  

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes 
general and administration expense, product development expense, interest income and expense, non-operating income and income tax 
expense.  Assets are not allocated to the segments.  Depreciation and amortization are allocated to each segment based on various financial 
measures; however, some depreciation and amortization are corporate in nature and remain unallocated.  In general, our segments follow 
the  same  accounting  policies  as  those  described  in  "Note  1.  Nature  of  Business  and  Summary  of  Significant  Accounting 
Policies".  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated 
to the Commercial, Live Events, Transportation, and High School Park and Recreation business units based on cost of sales.  Shared 
manufacturing, buildings and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other 
financial measures.

We do not maintain information on sales by products; therefore, disclosure of such information is not practical.

Page |43

 
The following table sets forth certain financial information for each of our five operating segments for the periods indicated:

Net sales:

Commercial
Live Events
High School Park and Recreation
Transportation
International

Contribution margin:

Commercial
Live Events
High School Park and Recreation
Transportation
International

Non-allocated operating expenses:

General and administrative
Product design and development
Operating income

Nonoperating income (expense):

Interest income
Interest expense
Other (expense) income, net

Income before income taxes
Income tax expense
Net income

Depreciation and amortization:

Commercial
Live Events
High School Park and Recreation
Transportation
International
Unallocated corporate depreciation

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

$

165,793
231,877
67,657
48,333
102,282
615,942

$

154,754
197,246
59,531
54,861
85,578
551,970

144,596
158,562
66,128
73,270
75,766
518,322

28,541
27,334
11,125
10,404
9,212
86,616

30,679
24,652
31,285

1,119
(223)
(498)

31,683
10,801
20,882

4,846
4,610
1,836
1,148
1,053
1,475
14,968

$

$

$

30,313
30,503
5,474
12,810
8,816
87,916

27,984
23,375
36,557

1,294
(255)
(355)

37,241
15,035
22,206

4,243
4,461
2,053
1,132
873
1,739
14,501

$

$

$

24,241
19,071
8,150
21,330
8,343
81,135

27,404
23,131
30,600

1,523
(355)
(839)

30,929
8,150
22,779

4,940
4,473
2,233
1,375
717
1,869
15,607

$

$

$

$

No single geographic area comprises a material amount of net sales or long-lived assets (net of accumulated depreciation) other than the 
United States.  The following table presents information about net sales and long-lived assets in the United States and elsewhere:

Net sales:

United States
Outside U.S.

Long-lived assets:
United States
Outside U.S.

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

$

$

$

$

494,860
121,082
615,942

67,882
4,962
72,844

$

$

$

$

453,468
98,502
551,970

60,846
4,424
65,270

$

$

$

$

430,242
88,080
518,322

60,060
1,565
61,625

Page |44

 
 
 
 
 
 
 
 
 
We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited 
number of customers for the sale of our products and services except with respect to our dependence on a few large digital billboard 
customers in our Commercial business unit.  

Note 3. Marketable Securities 

We have a cash management program which provides for the investment of cash balances not used in current operations.  We classify 
our investments in marketable securities as available-for-sale in accordance with the provisions of ASU 320, Investments – Debt and 
Equity Securities.  Marketable securities classified as available-for-sale are reported at fair value with unrealized gains or losses, net of 
tax, reported in accumulated other comprehensive (loss) income.  As it relates to fixed income marketable securities, we do not intend 
to sell any of these investments, and it is not likely we will be required to sell any of these investments before recovery of the entire 
amortized cost basis.  In addition, as of May 2, 2015, we anticipate we will recover the entire amortized cost basis of such fixed income 
securities, and we have determined no other-than-temporary impairments associated with credit losses were required to be recognized.  
The cost of securities sold is based on the specific identification method.  Where quoted market prices are not available, we use the market 
price of similar types of securities traded in the market to estimate fair value.  

As of May 2, 2015 and April 26, 2014, our available-for-sale securities consisted of the following:

Amortized
Cost

Unrealized
Gains

Unrealized
Losses

Fair Value

Balance as of May 2, 2015:
Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal bonds

Balance as of April 26, 2014:
Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal bonds

$

$

$

$

11,409
1,000
7,951
4,989
25,349

7,734
2,000
8,349
7,309
25,392

$

$

$

$

— $
1
—
5
6

$

— $
2
—
12
14

$

— $
—
(9)
—
(9)

$

— $
—
(8)
—
(8)

$

11,409
1,001
7,942
4,994
25,346

7,734
2,002
8,341
7,321
25,398

Realized gains or losses on investments are recorded in our consolidated statements of operations as other (expense) income, net. Upon 
the sale of a security classified as available-for-sale, the security’s specific unrealized gain (loss) is reclassified out of "accumulated other 
comprehensive (loss) income” into earnings based on the specific identification method. In the fiscal years ended May 2, 2015 and 
April 26, 2014, the reclassifications from accumulated other comprehensive (loss) income to net assets were immaterial. 

All available-for-sale securities are classified as current assets, as they are readily available to support our current operating needs. The 
contractual maturities of available-for-sale debt securities as of May 2, 2015 were as follows:

Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal obligations

Note 4. Business Combinations 

Open Acquisition

Less than 12
months

1-5 Years

Total

$

$

3,211
1,001
—
4,687
8,899

$

$

8,198
—
7,942
307
16,447

$

$

11,409
1,001
7,942
4,994
25,346

We acquired 100 percent ownership in OPEN Out-of Home Solutions ("OPEN"), a Belgian company, on May 8, 2013 for an undisclosed 
amount.  The results of its operations have been included in our consolidated financial statements since the date of acquisition.  We have 
not made pro forma disclosures as the results of its operations are not material to our consolidated financial statements. 

OPEN is a European manufacturer of cabinets and street furniture for the third-party advertising market. This acquisition expanded our 
product offerings to third-party advertisers as they increasingly adopt digital technology and included a manufacturing plant in Belgium 

Page |45

 
 
 
 
 
 
 
 
 
 
to manufacture digital advertising displays. This acquisition was funded with cash on hand and a five-year promissory note that matures 
in May 2018.

During the third quarter of fiscal 2014, the purchase price allocation for the OPEN acquisition was completed.  The excess of the purchase 
price over the net tangible and intangible assets was recorded as goodwill of $1,249 which primarily related to the value of an assembled 
workforce and is not deductible for tax purposes. Included in the purchase price allocation were acquired identifiable intangibles valued 
at $1,160 representing trade names with a useful life of 20 years and a customer list valued at $582 with a useful life of nine years.  Also 
included in the purchase was $2,658 of property and equipment, $2,038 of inventory, $833 of other current assets offset by current 
operating liabilities of $1,230 and long and short term debt of $4,155.  There were no material adjustments to the original purchase price 
allocation.   

The purchase price includes deferred payments of $2,375 to be made over five years unless certain conditions in the business are not 
met.  We have included the payment obligation in other long-term obligations in our consolidated balance sheet.  

OPEN's sales were included in the International business unit results and contributed $4,218 of net sales during fiscal 2014.  General and 
administrative expenses included $44 and $146 for the years ended April 26, 2014 and April 27, 2013, respectively, for professional fees 
relating to the acquisition.  

Data Display Acquisition 

We acquired 100 percent ownership in Data Display, a European transportation display company, on August 11, 2014 for an undisclosed 
amount.  The results of its operations have been included in our consolidated financial statements since the date of acquisition.  We have 
not made pro forma disclosures as the results of its operations are not material to our consolidated financial statements. 

Data Display is a European based company focused on the design and manufacture of transportation displays.  This acquisition will allow 
our Company to better service transportation customers world-wide and broadens our leadership position on a global scale.  This acquisition 
included a manufacturing plant in Ireland to manufacture transportation displays.  This acquisition was funded with cash on hand. 

During the second quarter of fiscal 2015, we prepared the preliminary fair value measurements of assets acquired and liabilities assumed, 
as of the acquisition date using independent appraisals and other analysis.  We are in the process of determining final working capital 
adjustments.  The excess of purchase price over the net tangible and intangible assets was recorded as goodwill of $1,249 which primarily 
related to the value of an assembled workforce and is not deductible for tax purposes.  Included in the purchase price allocation were 
acquired identifiable intangibles valued at $480 representing trademarks and technology with a useful life of 20 years and customer 
relationships valued at $84 with a useful life of 18 years.  Based on the preliminary fair value measurements, also included in the purchase 
price was $1,433 of property and equipment, $437 of investments for affiliates, $2,773 of inventory, $3,380 of accounts receivable, and 
$1,869 of other current assets, which was offset by current operating liabilities of $3,616 and long term obligations of $950.  The purchase 
price allocation is expected to be completed in the second quarter of fiscal 2016.

Data Display contributed net sales of $8,138 during fiscal 2015.  General and administrative expenses included $434 during fiscal 2015 
for professional fees relating to the acquisition.

Note 5. Sale of Theatre Rigging Division

In July 2014, we sold our automated rigging systems division for theatre applications. Related to the sale, we recorded a $1,261 gain 
which is included in cost of goods sold in the High School Park and Recreation business unit.  In connection with the sale, we changed 
the name of the business unit from Schools and Theatres to High School Park and Recreation to more accurately describe it.  See "Note 
2. Segment Reporting" for a further description.

As part of the transaction, we sold assets of $2,817 that primarily consisted of accounts receivable, patents, inventory, and manufacturing 
equipment net of $355 of accounts payable.

Note 6. Long-Lived Assets 

Goodwill and other intangible assets: We account for goodwill and intangible assets in accordance with ASC 350, Goodwill and Other 
Intangible Assets.  Under these provisions, goodwill is not amortized but is tested for impairment on at least an annual basis.  Impairment 
testing  is  required  more  often  than  annually  if  an  event  or  circumstance  indicates  an  impairment  or  a  decline  in  value  may  have 
occurred.  Such circumstances could include, but are not limited to, a worsening trend of orders and sales without a corresponding way 
to preserve future cash flows or a significant decline in our stock price.  In conducting our impairment testing, we compare the fair value 
of each of our business units (reporting unit) to the related carrying value.  If the fair value of a reporting unit exceeds its carrying value, 
goodwill is not impaired.  If the carrying value of a reporting unit exceeds its fair value, an impairment loss is measured and recognized.  

Page |46

We utilize an income approach to estimate the fair value of each reporting unit.  We selected this method because we believe it most 
appropriately measures our income producing assets.  We considered using the market approach and cost approach, but concluded they 
were not appropriate in valuing our reporting units given the lack of relevant and available market comparisons.  The income approach 
is based on the projected cash flows, which are discounted to their present value using discount rates which consider the timing and risk 
of the forecasted cash flows.  We believe that this approach is appropriate because it provides a fair value estimate based upon the reporting 
units’ expected long-term operating cash performance.  This approach also mitigates the impact of the cyclical trends occurring in the 
industry.  Fair value is estimated using internally-developed forecasts and assumptions.  The discount rate used is the average estimated 
value of a market participant’s cost of capital and debt, derived using customary market metrics. Other significant assumptions include 
terminal value margin rates, future capital expenditures, and changes in future working capital requirements.  We also compare and 
reconcile our overall fair value to our market capitalization.  Although there are inherent uncertainties related to the assumptions used 
and to our application of these assumptions to this analysis, we believe the income approach provides a reasonable estimate of the fair 
value of our reporting units.  The foregoing assumptions to a large degree were consistent with our long-term performance, with limited 
exceptions.  We believe our future investments for capital expenditures as a percent of revenue will remain similar to the historical rates 
as  a  percentage  of  sales  in  future  years.    Our  investments  are  expected  to  relate  to  equipment  replacements  and  new  product  line 
manufacturing equipment needs, and to keep our information technology infrastructure robust.  We also believe long-term receivables 
will decrease as we grow.  We also have assumed through the recent economic downturn that our markets have not contracted for the 
long term; however, it may be a number of years before they fully recover.  These assumptions could deviate materially from actual 
results.

We perform an analysis of goodwill on an annual basis. We complete this annual analysis during our third quarter of each fiscal year, 
based on the goodwill amount as of the first business day of our third quarter in fiscal 2015, 2014, and 2013.  The result of our analysis 
indicated no goodwill impairment existed for fiscal years 2015, 2014, and 2013.

The changes in the carrying amount of goodwill related to each reportable segment for the fiscal year ended May 2, 2015 were as follows: 

Balance as of April 26, 2014:

Disposal of automated rigging
systems division for theatre
applications
Acquisition, net of cash acquired
Foreign currency translation

Balance as of May 2, 2015:

$

Live Events
2,381
$

Commercial
723
$

Transportation
129
$

International
1,325
$

Total

$

4,558

(22)
—
(38)
2,321

$

—
—
(2)
721

$

—
—
(38)
91

$

—
1,249
(438)
2,136

$

(22)
1,249
(516)
5,269

As required by ASC 350, intangibles with finite lives are amortized.  We evaluate indefinite lived assets for impairment annually and 
whenever events or changes in circumstances indicate their carrying value may not be recoverable.  The net value of intangible assets is 
shown on our consolidated balance sheets.  Estimated amortization expense based on intangibles as of May 2, 2015 is $141 for each of 
the fiscal years 2016 through 2017, $132 for fiscal 2018, $132 for each of the fiscal years 2019 through 2020, and $1,146 in the aggregate 
for fiscal years after 2020.  

The following table sets forth the gross carrying amount and accumulated amortization of intangible assets by major intangible class as 
of May 2, 2015 and April 26, 2014:

May 2, 2015

April 26, 2014

Weighted
Average Life
(in years)

Gross
Carrying
Amount

Accumulated
Amortization Net Value

Gross
Carrying
Amount

Accumulated
Amortization Net Value

10
20
10
17

$

— $

1,461
608
2,069

— $
116
129
245

— $

1,345
479
1,824

$

2,282
1,216
648
4,146

$

1,730
59
78
1,867

552
1,157
570
2,279

—
2,069

$

$

—
245

$

—
1,824

$

401
4,547

$

—
1,867

$

401
2,680

Definite-lived:

Patents
Registered Trademarks
Other

Indefinite-lived:

Registered trademarks

Page |47

 
 
 
 
Impairment of long-lived assets:  In the fiscal years ended May 2, 2015, April 26, 2014, and April 27, 2013, the pretax impairment charges 
for  other  long-lived  assets,  including  property  and  equipment,  were  immaterial.     The  impairment  charges  related  to  technology  or 
equipment obsoleted due to technology improvements or to custom demo equipment with no resale value.  Impairment charges during 
fiscal 2015, 2014, and 2013 were included primarily in product development and selling expense.

Note 7. Selected Financial Statement Data 

Inventories consisted of the following: 

Raw materials
Work-in-process
Finished goods

May 2,
2015

April 26,
2014

$

$

28,325
7,512
28,552
64,389

$

$

27,660
11,835
22,733
62,228

Inventories are reported net of the allowance for excess and obsolete inventory of $3,998 and $2,692 as of May 2, 2015 and April 26, 
2014, respectively.

Property and equipment consisted of the following:

Land
Buildings
Machinery and equipment
Office furniture and equipment
Computer software and hardware
Equipment held for rental
Demonstration equipment
Transportation equipment

Less accumulated depreciation

Accrued expenses consisted of the following:

Compensation
Taxes, other than income taxes
Other

Other (expense) income, net consisted of the following:

Foreign currency transaction (losses)
Other

$

$

$

$

$

$

May 2,
2015

April 26,
2014

2,147
64,186
80,664
15,823
51,083
803
7,299
6,012
228,017
155,173
72,844

May 2,
2015

12,137
4,223
9,703
26,063

$

$

$

$

2,539
59,363
72,787
15,754
45,329
868
7,532
4,823
208,995
143,725
65,270

April 26,
2014

14,189
2,977
6,296
23,462

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

(514)
16
(498)

$

$

(292)
(63)
(355)

$

$

(319)
(520)
(839)

Page |48

 
 
 
 
 
 
 
Note 8. Uncompleted Contracts 

Uncompleted contracts consisted of the following:

Costs incurred
Estimated earnings

Less billings to date

May 2,
2015

April 26,
2014

$

$

708,029
237,239
945,268
933,997
11,271

$

$

$

$

486,430
166,250
652,680
641,763
10,917

April 26,
2014

33,400
(22,483)
10,917

Uncompleted contracts are included in the accompanying consolidated balance sheets as follows:

Costs and estimated earnings in excess of billings
Billings in excess of costs and estimated earnings

Note 9. Receivables 

May 2,
2015

$

$

35,068
(23,797)
11,271

We sell our products throughout the United States and in certain foreign countries on credit terms we establish for each customer.  On 
the sale of certain products, we have the ability to file a contractor’s lien against the product installed as collateral and to file claims 
against surety bonds to protect our interest in receivables.  Foreign sales are at times secured by irrevocable letters of credit or bank 
guarantees.

Accounts receivable are reported net of an allowance for doubtful accounts of $2,316 and $2,539 at May 2, 2015 and April 26, 2014, 
respectively.  

We make estimates regarding the collectability of our accounts receivable, long-term receivables, costs and estimated earnings in excess 
of billings and other receivables.  In evaluating the adequacy of our allowance for doubtful accounts, we analyze specific balances, 
customer creditworthiness, changes in customer payment cycles, and current economic trends.  If the financial condition of any customer 
were to deteriorate, resulting in an impairment of its ability to make payments, additional allowances may be required.  We charge off 
receivables at such time as it is determined collection will not occur.  Charge-offs of receivables and our allowance for doubtful accounts 
related to financing receivables are not material to our financial results.

In connection with certain sales transactions, we have entered into sales contracts with installment payments exceeding six months and 
sales-type leases.  The present value of these contracts and leases is recorded as a receivable as the revenue is recognized in accordance 
with United States generally accepted accounting principles ("GAAP"), and profit is recognized to the extent the present value is in excess 
of cost.  We generally retain a security interest in the equipment or in the cash flow generated by the equipment until the contract is 
paid.  The present value of long-term contracts and lease receivables, including accrued interest and current maturities, was $9,874 and 
$13,112 as of May 2, 2015 and April 26, 2014, respectively.  Contract and lease receivables bearing annual interest rates of 5.0 to 10.0 
percent are due in varying annual installments through July 2022.  The face amount of long-term receivables was $10,976 as of May 2, 
2015 and $14,892 as of April 26, 2014.  Included in accounts receivable as of May 2, 2015 and April 26, 2014 was $385 and $2,098, 
respectively, of retainage on construction-type contracts, all of which are expected to be collected within one year.

Note 10. Financing Agreements

We have a credit agreement with a U.S. bank for a $35,000 line of credit, which includes up to $15,000 for standby letters of credit.  The 
line of credit, which was amended on November 15, 2013, is due on November 15, 2016. The interest rate ranges from LIBOR plus 145 
basis points to LIBOR plus 195 basis points depending on the ratio of our interest-bearing debt to EBITDA.  EBITDA is defined as net 
income  before  deductions  for  income  taxes,  interest  expense,  depreciation  and  amortization,  all  as  determined  in  accordance  with 
GAAP. The effective interest rate was 1.6 percent at May 2, 2015.  We are assessed a loan fee equal to 0.125 percent per annum of any 
non-used portion of the loan.  As of May 2, 2015, there were no advances to us under the line of credit, and the balance of letters of credit 
outstanding was approximately $10,960.

Page |49

 
 
 
The credit agreement is unsecured and requires us to be in compliance with the following financial ratios:

•  A minimum fixed charge coverage ratio of at least 2 to 1 at the end of any fiscal year.  The ratio is equal to (a) EBITDA less 
dividends or other distributions, a capital expenditure reserve of $6,000, and income tax expenses, over (b) all principal and 
interest payments with respect to debt, excluding principal payments on the line of credit; and

•  A ratio of interest-bearing debt, excluding any marketing obligations, to EBITDA of less than 1 to 1 at the end of any fiscal 

quarter.

We have an additional credit agreement with another U.S. bank which supports our credit needs outside of the United States. It was also 
amended on November 15, 2013 and becomes due on November 15, 2016.  The facility provides for a $40,000 line of credit and includes 
facilities for letters of credit and bank guarantees and to secure foreign loans for our international subsidiaries.  This credit agreement is 
unsecured.  It contains the same covenants as the credit agreement on the line of credit and contains an inter creditor agreement whereby 
the debt has a cross default provision with the primary credit agreement described above.  The total credit allowed between the two credit 
agreements is limited to $40,000.  As of May 2, 2015, there were no advances outstanding and approximately $2,655 in bank guarantees 
under this line of credit.  

We were in compliance with all applicable covenants as of May 2, 2015 and April 26, 2014.  The minimum fixed charge coverage ratio 
as of May 2, 2015 was 47-to-1, and the ratio of interest-bearing debt to EBITDA as of May 2, 2015 was 0.04-to-1.

Note 11. Shareholders’ Equity and Share-Based Compensation

Common  stock:  Our  authorized  shares  of  120,000,000  consist  of  115,000,000  shares  of  common  stock  and  5,000,000  shares  of 
“undesignated stock.”  Our Board of Directors has the power to issue any or all of the shares of undesignated stock without shareholder 
approval, including the authority to establish the rights and preferences of the undesignated stock.

Each outstanding share of our common stock includes one common share purchase right.  Each right entitles the registered holder to 
purchase from us one-tenth of one share of common stock at a price of $100 per common share, subject to adjustment and the terms of 
the shareholder rights agreement under which the dividend was declared and paid.  The rights become exercisable immediately after the 
earlier of (i) 10 business days following a public announcement that a person or group has acquired beneficial ownership of 15 percent 
or more of our outstanding common shares (subject to certain exclusions) or (ii) 10 business days following the commencement or 
announcement of an intention to make a tender offer or exchange offer for our common shares, the consummation of which would result 
in the beneficial ownership by a person or group of 15 percent or more of our outstanding common shares.  The rights expire on November 
19, 2018, which date may be extended by our Board subject to certain additional conditions.

Stock incentive plans:  During fiscal 2008, we established the 2007 Stock Incentive Plan (“2007 Plan”) and ceased granting options under 
the 2001 Incentive Stock Option Plan and the 2001 Outside Directors Option Plan (“2001 Plans”).  The 2007 Plan provides for the issuance 
of stock-based awards, including stock options, restricted stock, restricted stock units and deferred stock, to employees, directors and 
consultants.  Stock options issued to employees under the plans generally have a 10-year life, an exercise price equal to the fair market 
value on the grant date and a five-year annual vesting period.  Stock options granted to independent directors under these plans have a 
seven-year life and an exercise price equal to the fair market value on the date of grant.  Stock options granted to independent directors 
prior to fiscal 2010 vested annually over three years, and options granted in or after fiscal 2010 vest in one year.  The restricted stock 
granted to independent directors vests in one year, provided that they remain on the Board.  Restricted stock units are granted to employees 
and have a five-year annual vesting period.  As with stock options, restricted stock and restricted stock unit ownership cannot be transferred 
during the vesting period.

At May 2, 2015, the aggregate number of shares available for future grant under the 2007 Plan for stock options and restricted stock 
awards was 27 shares.  Full value awards such as restricted stock and restricted stock unit awards reduce the number of shares available 
for issuance by a factor of two, and if such an award were forfeited or terminated without delivery of the shares, the number of shares 
again becoming eligible for issuance would be multiplied by a factor of two.  Although the 2001 Plans remain in effect for options 
outstanding, no new options can be granted under these plans.

Restricted stock and restricted stock units: We issue restricted stock to our non-employee directors and restricted stock units to employees.  
The fair value of restricted stock and our restricted stock unit awards are measured on the grant date based on the market value of our 
common stock. The related compensation expense as calculated under ASC 718, net of estimated forfeitures, is recognized over the 
applicable  vesting  period.    Unrecognized  compensation  expense  related  to  the  restricted  stock  and  restricted  stock  unit  awards  was 
approximately $2,751 at May 2, 2015, which is expected to be recognized over a weighted-average period of 3.1 years.  The total fair 
value of restricted stock vested was $1,089, $804, and $666 for fiscal years 2015, 2014, and 2013, respectively.

Page |50

A summary of nonvested restricted stock and restricted stock units for the years ended May 2, 2015, April 26, 2014 and April 27, 2013 
is as follows:

May 2, 2015

Number of
Nonvested
Shares

Weighted
Average
Grant Date
Fair Value
Per Share

$

318
150
(111)
(13)
344

9.59
12.25
9.83
10.70
10.63

Year Ended
April 26, 2014

Number of
Nonvested
Shares

Weighted
Average
Grant Date
Fair Value
Per Share

$

279
147
(85)
(23)
318

9.74
10.03
9.47
9.37
9.59

April 27, 2013

Number of
Nonvested
Shares

Weighted
Average
Grant Date
Fair Value
Per Share

$

242
119
(69)
(13)
279

9.81
8.50
12.05
9.63
9.74

Outstanding at beginning of year

Granted
Vested
Forfeited

Outstanding at end of year

Stock Options:  We issue incentive stock options to our employees and non-qualified stock options to our independent directors.  A 
summary of stock option activity under all stock option plans during the fiscal year ended May 2, 2015 is as follows:

Outstanding at April 26, 2014

Granted
Canceled or forfeited
Exercised

Outstanding at May 2, 2015

Shares vested and expected to vest
Exercisable at May 2, 2015

Weighted
Average
Exercise
Price Per
Share

Stock
Options

2,935
205
(167)
(232)
2,741

2,714
2,018

$

$

$
$

13.77
13.31
14.57
10.84
13.94

13.96
14.96

Weighted
Average
Remaining
Contractual
Life (Years)
5.00
—
—
—
4.63

4.60
3.54

Aggregate
Intrinsic
Value

$

$

$
$

6,333
—
—
533
2,258

2,244
1,802

The aggregate intrinsic value of stock options represents the difference between the exercise price of stock options and the fair market 
value of the underlying common stock for all in-the-money options.  We define in-the-money options at May 2, 2015 as options having 
exercise prices lower than the $10.75 per share market price of our common stock on that date.  There were in-the-money options to 
purchase 953 shares exercisable at May 2, 2015.  The total intrinsic value of options exercised during fiscal years 2015, 2014, and 2013 
was $533, $1,534, and $562, respectively.  The total fair value of stock options vested was $1,294, $1,541, and $1,898 for fiscal years 
2015, 2014, and 2013, respectively.

We estimate the fair value of stock options granted using the Black-Scholes option valuation model.  We recognize the fair value of the 
stock options on a straight-line basis as compensation expense.  All options are recognized over the requisite service periods of the awards, 
which are generally the vesting periods.

The Black-Scholes option-pricing model was developed for use in estimating the fair value of traded options which have no vesting 
restrictions and are fully transferable.  In addition, option valuation models require the input of highly subjective assumptions, including 
the expected stock price volatility.  ASC 718 requires us to estimate forfeitures at the time of grant and revise those estimates in subsequent 
periods if actual forfeitures differ from those estimates.  We use historical data to estimate pre-vesting option forfeitures and record share-
based compensation expense only for those awards expected to vest.  The following factors are the significant assumptions used in the 
computation of the fair value of options:

Expected life.  The expected life of options granted represents the period of time they are expected to be outstanding.  We estimate 
the expected life of options granted based on historical exercise patterns, which we believe are representative of future behavior.  We 
have examined our historical pattern of option exercises in an effort to determine if there were any discernible patterns of activity 
based  on  certain  demographic  characteristics.  Demographic  characteristics  tested  included  age,  salary  level,  job  level  and 
geographic  location.  We  have  determined  there  were  no  meaningful  differences  in  option  exercise  activity  based  on  the 
demographic characteristics tested.

Expected volatility.  We estimate the volatility of our common stock at the date of grant based on historical volatility consistent 
with ASC 718 and SEC Staff Accounting Bulletin No. 107, Share Based Payments.  Our decision to use historical volatility instead 

Page |51

 
 
of implied volatility was based upon analyzing historical data along with the lack of availability of history of actively traded options 
on our common stock.

Risk-free interest rate.  The rate is based on the U.S. Treasury zero-coupon yield curve on the grant date for a term similar to the 
expected life of the options.

Dividend  yield.  We  use  an  expected  dividend  yield  consistent  with  our  dividend  yield  over  the  period  of  time  we  have  paid 
dividends.

The following table provides the weighted-average fair value of options granted and the related assumptions used in the Black-Scholes 
model:

Fair value of options granted
Risk-free interest rate
Expected dividend rate
Expected volatility
Expected life of option

May 2,
2015

$

5.44

$

1.93 - 2.14%
2.60%
48.01 - 51.89%
5.84 - 6.95 years

Year Ended
April 26,
2014

4.91
2.03 - 2.34%
2.32%
54.09 - 54.37%
5.9 - 6.9 years

$

April 27,
2013

3.43
0.71 - 1.13%
2.43%
45.60 - 46.15%
5.9 - 6.8 years

Employee stock purchase plan:  We have an employee stock purchase plan (“ESPP”), which enables employees after six months of 
continuous employment to elect, in advance and semi-annually, to contribute up to 15 percent of their compensation, subject to certain 
limitations, toward the purchase of our common stock at a purchase price equal to 85 percent of the lower of the fair market value of the 
common stock on the first or last day of the participation period.  The ESPP requires participants to hold any shares purchased under the 
ESPP for a minimum period of one year after the date of purchase. Compensation expense recognized on shares issued under our ESPP 
is based on the value of a traded option to purchase shares of our stock at a 15 percent discount to the stock price.  The total number of 
shares reserved under the ESPP is 2,500. The number of shares of common stock issued under the ESPP totaled 248, 195, and 214 shares 
in fiscal 2015, 2014, and 2013, respectively.  The number of shares of common stock reserved for future employee purchases under the 
ESPP totaled 742 shares at May 2, 2015.  The ESPP is intended to qualify under Section 423 of the Internal Revenue Code of 1986. 

Total  share-based  compensation  expense:  As  of  May 2,  2015,  there  was  $5,136  of  total  unrecognized  compensation  cost  related  to 
nonvested share-based compensation arrangements granted under all equity compensation plans.  Total unrecognized compensation cost 
will be adjusted for future changes in estimated forfeitures.  We expect to recognize the cost over a weighted-average period of 2.8 years. 

The following table presents a summary of the share-based compensation expense by equity type as follows:

Stock options
Restricted stock and stock units
Employee stock purchase plans

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

$

$

1,311
1,234
493
3,038

$

$

1,451
1,000
446
2,897

$

$

1,812
765
460
3,037

A summary of the share-based compensation expenses for stock options, restricted stock, restricted stock units and shares issued under 
the ESPP for the fiscal years ended May 2, 2015, April 26, 2014 and April 27, 2013 is as follows:

Cost of goods sold
Selling
General and administrative
Product design and development

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

737
825
908
568
3,038

$

$

657
810
859
571
2,897

$

$

633
856
980
568
3,037

$

$

We received $2,513 in cash from option exercises under all share-based payment arrangements for the fiscal year ended May 2, 2015.  
The tax (expense) benefit related to non-qualified options and restricted stock units under all share-based payment arrangements totaled 
$3, $(126), and $346 for fiscal years 2015, 2014, and 2013, respectively.

Page |52

 
 
 
 
Note 12. Employee Benefit Plans

We sponsor a 401(k) savings plan under which eligible U.S. employees may choose to make voluntary contributions of such employees' 
compensation on a pretax basis, subject to certain Internal Revenue Service (IRS) limits. We make matching contributions equal to 50 
percent of the employee's qualifying contribution up to six percent of such employee's compensation plus other discretionary contributions 
as authorized by our Board of Directors.  Employees are eligible to participate upon completion of one year of service if they have attained 
the age of 21 and have worked more than 1000 hours during such plan year.  We contributed $2,115, $1,859 and $1,713 to the plan for 
fiscal years 2015, 2014, and 2013, respectively.

We have unfunded deferred compensation agreements with one individual who is a former officer and another individual who is a former 
officer and director under which interest is credited each year to each participant’s account in an amount equal to the five-year Treasury 
note rate as of January 1 of each plan year.  Total amounts accrued for these plans as of May 2, 2015 and April 26, 2014 was $433 and 
$522, respectively.  Contributions for each of the fiscal years 2015, 2014, and 2013 were $23, $23 and $23, respectively.  The amounts 
accrued under the plans are not funded and are subject to the claims of the participants’ creditors.  Participants may elect various forms 
of withdrawals upon retirement, including a lump sum distribution or annual payments over five or 10 years.  In 2015, a payment of $93 
was distributed to one participant, which represented the first of five years of payments.

Note 13. Income Taxes

The pretax income attributable to domestic and foreign operations was as follows:

May 2,
2015

Year Ended
April 26,
2014

29,194
2,489
31,683

$

$

35,699
1,542
37,241

May 2,
2015

Year Ended
April 26,
2014

6,657
1,150
848

1,906
307
(67)
10,801

$

$

11,342
1,454
696

1,241
667
(365)
15,035

$

$

$

$

April 27,
2013

27,667
3,262
30,929

April 27,
2013

9,517
2,219
754

(3,114)
(1,090)
(136)
8,150

$

$

$

$

Domestic
Foreign

Income before income taxes

Income tax expense consisted of the following:

Current:
Federal
State
Foreign
Deferred:
Federal
State
Foreign

Page |53

 
 
 
 
 
A reconciliation of the provision for income taxes and the amount computed by applying the federal statutory rate to income before 
income taxes is as follows:

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

Computed income tax expense (benefit) at
federal, state and local jurisdiction
statutory rates

State taxes, net federal benefit
Research and development tax credit
Meals and entertainment
Stock compensation
Dividends paid to retirement plan
Domestic production activities deduction
Change in valuation allowances
Change in uncertain tax positions
Other, net

The components of the net deferred tax asset were as follows:

Deferred tax assets:
Warranty reserves
Vacation accrual
Net losses on equity investments
Deferred maintenance revenue
Reserves for excess and obsolete inventory
Equity compensation
Allowance for doubtful accounts
Inventory capitalization
Accrued compensation and benefits
Intangible assets
Unrealized loss on foreign currency exchange
Net operating loss carry forwards
Other

Valuation allowance on equity investments

Deferred tax liabilities:

Property and equipment
Prepaid expenses
Other

$

$

$

$

11,089
1,016
(1,292)
369
566
(352)
(529)
(2,295)
2,357
(128)
10,801

May 2,
2015

10,038
1,808
—
745
939
828
613
531
1,124
—
554
791
344
18,315
(52)
18,263

(7,249)
(577)
(34)
(7,860)
10,403

$

$

$

$

13,035
1,433
(750)
344
586
(328)
(1,012)
2,301
111
(685)
15,035

$

$

10,825
684
(1,804)
308
466
(616)
(976)
—
(70)
(667)
8,150

April 26,
2014

10,432
1,510
2,870
1,332
981
899
797
306
1,397
56
206
766
379
21,931
(2,297)
19,634

(6,232)
(574)
(162)
(6,968)
12,666

The classification of net deferred tax assets in the accompanying consolidated balance sheets is:

Current assets
Current liabilities
Non-current assets
Non-current liabilities

May 2,
2015

April 26,
2014

$

$

10,640
—
702
(939)
10,403

$

$

10,694
(27)
2,000
(1)
12,666

Page |54

 
 
 
 
 
 
 
 
 
The changes in the amounts recorded for uncertain tax positions are:  

Balance at beginning of year

Gross increases related to prior period tax positions
Gross decreases related to prior period tax positions
Gross increases related to current period tax positions
Lapse of statute of limitations

Balance at end of year

$

$

May 2, 2015 April 26, 2014 April 27, 2013
449
—
(11)
129
(188)
379

494 $
6
—
2,496
(105)
2,891 $

379 $
16
—
99
—
494 $

All of our unrecognized tax benefits would have an impact on the effective tax rate if recognized.  It is reasonably possible that the amount 
of unrecognized tax benefits could change due to one or more of the following events in the next 12 months: expiring statutes, audit 
activity, tax payments, or competent authority proceedings. We are not able to reasonably estimate the amount or the future periods in 
which changes in unrecognized tax benefits may be resolved; however, we do not anticipate any significant changes within the next 12 
months. Interest and penalties incurred associated with uncertain tax positions are included in other (expense) income.

Our fiscal 2014 financial results included a deferred asset tax valuation allowance of $2,297 for a one-time valuation allowance.  The 
corresponding deferred tax asset was related to potential capital losses from an investment in an affiliate ("affiliate") that is a United 
States entity.  During the fourth quarter of fiscal 2014, we were notified that the affiliate had sold off a significant portion of its operations 
for a substantial loss.  This loss puts us in doubt of any financial recovery of our investment in affiliate.  Although the full capital loss of 
the affiliate has not yet been triggered under the Code, we have concluded that it would be more likely than not a capital loss if the affiliate 
goes out of business or we abandon the partnership.  A tax court case solidified capital loss treatment versus ordinary gain treatment in 
abandonments.  The Tax Court's decision in Pilgrim's Pride Corporation v. Commissioner and Code Sections 165 and 1234A state that 
loss deductions related to worthless security abandonments would be treated as a capital loss versus an ordinary loss.  

In fiscal 2015, the Tax Court's decision in Pilgrim's Pride Corporation v. Commissioner was overturned by the federal Fifth Circuit Court 
of Appeals.  Hence, we abandoned our partnership interest and will record an ordinary loss on our 2015 federal tax return, thereby moving 
the asset and valuation allowance into our current tax provision and recording a current deduction.  Because our position has a chance 
of being disallowed, we believe we cannot reach the more-likely-than not conclusion that this ordinary loss will be realized.  Therefore, 
we have maintained an uncertain tax provision reserve.  We will continue to evaluate the facts and circumstances of this case and adjust 
our reserve accordingly.  

Additional tax information:  

In the normal course of business, income tax authorities in various income tax jurisdictions both within the United States and internationally 
conduct routine audits of our income tax returns filed in prior years.  Income tax years are open for the United States jurisdiction for 
fiscal years 2012, 2013 and 2014.  International jurisdictions have open tax years varying by location beginning in fiscal 2005.

We have no deferred tax liability recognized relating to our investment in foreign subsidiaries where the earnings have been indefinitely 
reinvested.  If circumstances change and it becomes apparent that some or all of the undistributed untaxed earnings of a subsidiary will 
be remitted to the United States, we will accrue a tax expense at the time of the remittance.  We have approximately $10,437 of untaxed 
earnings which have indefinitely been reinvested.  Determination of the amount of any unrecognized deferred income tax liability on 
these is not practicable.

We have income tax net operating loss carryforwards related to our international operations of approximately $2,386 and a $791 deferred 
tax asset.  These loss carryforwards do not expire; therefore, the deferred tax asset has an indefinite life.  Realization is dependent on 
generating sufficient taxable income prior to expiration of the loss carryforwards.  Although realization is not assured, management 
believes it is more likely than not that all of the deferred tax asset will be realized.  The amount of the deferred tax asset considered 
realizable, however, could be reduced in the near term if estimates of future taxable income during the carryforward period are reduced. 

We recognized an expense of $14, $20 and $10 in net interest and penalties during the years ended May 2, 2015, April 26, 2014 and 
April 27, 2013, respectively.  Interest and penalties recognized are recorded in income taxes in our consolidated statements of operations. 
We had accrued $16 and $15 in net interest or penalties as of May 2, 2015 and April 26, 2014, respectively.

Page |55

 
  
Note 14. Cash Flow Information

The changes in operating assets and liabilities consisted of the following:

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

(Increase) decrease:
Restricted cash
Account receivable
Long-term receivables
Inventories
Costs and estimated earnings in excess of billings
Prepaid expenses and other current assets
Income taxes receivable
Advertising rights and other assets

Increase (decrease):

Current marketing obligations and other payables
Accounts payable
Customer deposits
Accrued liabilities
Warranty obligations
Billings in excess of costs and estimated earnings
Long-term warranty obligations
Income taxes payable
Deferred revenue
Long-term marketing obligations and other payables

$

$

18
6,412
3,234
(1,907)
(1,667)
(575)
(3,084)
912

(146)
5,594
(1,315)
2,860
(2,638)
1,314
1,869
(666)
(250)
3,468
13,433

$

$

(466)
(18,293)
3,027
(12,771)
5,955
(536)
(2,414)
64

372
6,701
4,931
165
543
8,238
1,560
(527)
(836)
(501)
(4,788)

Supplemental disclosures of cash flow information consisted of the following:

Cash payments for:

Interest
Income taxes, net of refunds

May 2,
2015

Year Ended
April 26,
2014

$

$

289
8,690

198
16,521

$

$

$

1,120
3,364
2,348
6,656
(16,335)
(658)
5,944
386

3
4,749
(450)
2,909
884
(140)
2,048
1,023
(577)
(171)
13,103

April 27,
2013

420
5,422

Supplemental schedule of non-cash investing and financing activities consisted of the following:

Demonstration equipment transferred to inventory

$

34

$

255

$

612

May 2,
2015

Year Ended
April 26,
2014

April 27,
2013

Purchases of property and equipment included in

accounts payable

Contributions of common stock under the employee

stock purchase plan

Note 15. Fair Value Measurement

1,510

2,512

2,099

1,552

1,207

1,482

ASC 820, Fair Value Measurement, defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an 
exit price) in an orderly transaction between market participants at the measurement date.  It also establishes a fair value hierarchy which 
requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.  The 
fair value hierarchy within ASC 820 distinguishes between the following three levels of inputs which may be utilized when measuring 
fair value.

Level 1 - Quoted prices in active markets for identical assets or liabilities.

Page |56

 
 
 
 
 
 
 
 
 
 
 
 
 
Level 2 - Observable inputs other than quoted prices included within Level 1 for the assets or liabilities, either directly or indirectly (for 
example, quoted market prices for similar assets and liabilities in active markets or quoted market prices for identical assets or 
liabilities in markets not considered to be active, inputs other than quoted prices that are observable for the asset or liability, or 
market-corroborated input).

Level 3 - Unobservable inputs supported by little or no market activity based on our own assumptions used to measure assets and liabilities.

The fair values for fixed-rate contracts receivable are estimated using a discounted cash flow analysis based on interest rates currently 
being offered for contracts with similar terms to customers with similar credit quality. The carrying amounts reported on our consolidated 
balance sheets for contracts receivable approximate fair value and have been categorized as a Level 2 fair value measurement.  Fair values 
for fixed-rate long-term marketing obligations are estimated using a discounted cash flow calculation applying interest rates currently 
being offered for debt with similar terms and underlying collateral.  The total carrying value of long-term marketing obligations as reported 
on our consolidated balance sheets within other long-term obligations approximates fair value and has been categorized as a Level 2 fair 
value measurement.

The following table sets forth by Level within the fair value hierarchy our financial assets and liabilities that were accounted for at fair 
value on a recurring basis at May 2, 2015 and April 26, 2014 according to the valuation techniques we used to determine their fair values. 
There have been no transfers of assets or liabilities among the fair value hierarchies presented.

Balance as of May 2, 2015:
Cash and cash equivalents
Restricted cash
Available-for-sale securities:
Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal obligations

Derivatives - currency forward contracts

Balance as of April 26, 2014:
Cash and cash equivalents
Restricted cash
Available-for-sale securities:
Certificates of deposit
U.S. Government securities
U.S. Government sponsored entities
Municipal obligations

Derivatives - currency forward contracts

Fair Value Measurements
Level 2

Total

Level 1

$

$

$

$

57,284
496

—
1,001
—
—
—
58,781

45,054
514

—
2,002
—
—
—
47,570

$

$

$

$

— $
—

11,409
—
7,942
4,994
(283)
24,062

$

— $
—

7,734
—
8,341
7,321
(85)
23,311

$

57,284
496

11,409
1,001
7,942
4,994
(283)
82,843

45,054
514

7,734
2,002
8,341
7,321
(85)
70,881

The following methods and assumptions were used to estimate the fair value of each class of financial instrument.  There have been no 
changes in the valuation techniques used by us to value our financial instruments.

Cash  and  cash  equivalents:    Consists  of  cash  on  hand  in  bank  deposits  and  highly  liquid  investments,  primarily  money  market 
accounts.  The fair value was measured using quoted market prices in active markets.  The carrying amount approximates fair value.

Restricted cash:  Consists of cash and cash equivalents held in bank deposit accounts to secure issuances of foreign bank guarantees.  The 
fair value of restricted cash was measured using quoted market prices in active markets.  The carrying amount approximates fair value.

Certificates of deposit:  Consists of time deposit accounts with original maturities of less than three years and various yields.  The fair 
value of these securities was measured based on valuations observed in less active markets than Level 1 investments from a third-party 
financial institution.  The carrying amount approximates fair value.

U.S. Government securities:  Consists of U.S. Government treasury bills, notes, and bonds with original maturities of less than three years 
and various yields. The fair value of these securities was measured using quoted market prices in active markets.

Page |57

 
 
 
 
 
 
 
 
 
 
 
 
U.S. Government sponsored entities:  Consist of Fannie Mae and Federal Home Loan Bank investment grade debt securities trading with 
sufficient frequency and volume to enable us to obtain pricing information on an ongoing basis.  The fair value of these securities was 
measured based on valuations observed in less active markets than Level 1 investments.  The contractual maturities of these investments 
vary from one month to three years.

Municipal obligations:  Consist of investment grade municipal bonds trading with sufficient frequency and volume to enable us to obtain 
pricing information on an ongoing basis.  The contractual maturities of these investments vary from two to three years.   The fair value 
of these bonds was measured based on valuations observed in less active markets than Level 1 investments.

Derivatives – currency forward contracts:  Consists of currency forward contracts trading with sufficient frequency and volume to enable 
us to obtain pricing information on an ongoing basis.  The fair value of these securities was measured based on a valuation from a third-
party bank.  See Note 16. Derivative Financial Instruments for more information regarding our derivatives.

The fair value measurement standard also applies to certain non-financial assets and liabilities measured at fair value on a nonrecurring 
basis.  For example, certain long-lived assets such as goodwill, intangible assets and property, plant and equipment are measured at fair 
value in connection with business combinations or when an impairment is recognized and the related assets are written down to fair 
value.  We utilized the fair value measurement standard, using primarily level 3 inputs, to value the assets and liabilities for the business 
combinations  involving  OPEN  and  Data  Display,  and  determination  of  goodwill  associated  with  the Vortek  disposal.    See  "Note  4. 
Business Combinations" for more information.  We did not make any material business combinations or recognize significant impairment 
losses during fiscal 2015 or fiscal 2014.

Note 16. Derivative Financial Instruments

We utilize derivative financial instruments to manage the economic impact of fluctuations in currency exchange rates on those transactions 
denominated in currencies other than our functional currency, which is the U.S. dollar.  We enter into currency forward contracts to 
manage these economic risks.  We account for all derivatives on the balance sheet within accounts receivable or accounts payable measured 
at fair value, and changes in fair values are recognized in earnings unless specific hedge accounting criteria are met for cash flow or net 
investment hedges.  As of May 2, 2015 and April 26, 2014, we had not designated any of our derivative instruments as accounting hedges, 
and thus we recorded the changes in fair value in other (expense) income, net.

The foreign currency exchange contracts in aggregated notional amounts in place to exchange United States Dollars at May 2, 
2015 and April 26, 2014 were as follows:

Foreign Currency Exchange Forward Contracts:

U.S. Dollars/Australian Dollars

U.S. Dollars/Canadian Dollars

U.S. Dollars/British Pounds
U.S. Dollars/Singapore Dollars

U.S. Dollars/Euros

U.S. Dollars/Swiss Franc

U.S. Dollars/Japanese Yen

May 2, 2015

April 26, 2014

U.S.
Dollars

Foreign
Currency

U.S.
Dollars

Foreign
Currency

1,487

4,129

1,679
1,176
(229)
5,662

764

1,918

4,923

1,123
1,601

174

5,500

91,282

455

—

2,484
1,035

1,314

—

—

512

—

1,500
1,300

973

—

—

As of May 2, 2015 and April 26, 2014, there was a net liability of $283 and $85, respectively, representing the fair value of foreign 
currency exchange forward contracts, which was determined using Level 2 inputs from a third-party bank.

Note 17. Commitments and Contingencies

Litigation:  We are a party to legal proceedings and claims which arise during the ordinary course of business.  We review our legal 
proceedings and claims, regulatory reviews and inspections, and other legal matters on an ongoing basis and follow appropriate accounting 
guidance when making accrual and disclosure decisions.  We establish accruals for those contingencies when the incurrence of a loss is 
probable and can be reasonably estimated, and we disclose the amount accrued and the amount of a reasonably possible loss in excess 
of the amount accrued, if such disclosure is necessary for our financial statements to not be misleading.  We do not record an accrual 
when the likelihood of loss being incurred is probable, but the amount cannot be reasonably estimated, or when the loss is believed to 
be  only  reasonably  possible  or  remote,  although  disclosures  will  be  made  for  material  matters  as  required  by ASC  450-20,  Loss 

Page |58

 
 
 
 
 
 
 
Contingencies.  Our assessment of whether a loss is reasonably possible or probable is based on our assessment and consultation with 
legal counsel regarding the ultimate outcome of the matter following all appeals.

As of May 2, 2015 and April 26, 2014, we did not believe there was a reasonable possibility that any material loss for these various claims 
or legal actions, including reviews, inspections or other legal proceedings, if any, would be incurred.  Accordingly, no accrual or disclosure 
of a potential range of loss has been made related to these matters.  In the opinion of management, the ultimate liability of all unresolved 
legal proceedings is not expected to have a material effect on our financial position, liquidity or capital resources.

Guarantees:  In connection with the sale of equipment to various customers, we have entered into contractual arrangements whereby we 
agreed to repurchase equipment at the end of the lease term at a fixed price. Our total obligations under these fixed price arrangements 
were $1,100 and $1,100 as of May 2, 2015 and April 26, 2014, respectively.  In accordance with the provisions of ASC 460, Guarantees, 
there was no guarantee liability in accrued expenses that needed to be recognized in connection with these arrangements.

Warranties:  We offer a standard parts coverage warranty for periods varying from one to five years for most of our products.  We also 
offer additional types of warranties to include on-site labor, routine maintenance and event support.  In addition, the terms of warranties 
on some installations can vary from one to 10 years.  The specific terms and conditions of these warranties vary primarily depending on 
the type of the product sold.  We estimate the costs which may be incurred under the warranty obligations and record a liability in the 
amount of such estimated costs at the time the revenue is recognized.  Factors affecting our estimate of the cost of our warranty obligations 
include historical experience and expectations of future conditions.  We continually assess the adequacy of our recorded warranty reserves 
and, to the extent we experience any changes in warranty claim activity or costs associated with servicing those claims, our warranty 
obligation is adjusted accordingly.

Changes in our warranty liability for the fiscal years ended May 2, 2015 and April 26, 2014 consisted of the following:

Beginning accrued warranty costs

Warranties issued during the period
Settlements made during the period
Changes in accrued warranty costs for pre-existing

warranties during the period, including expirations

Ending accrued warranty costs

$

$

May 2, 2015

27,250
14,113
(13,829)

April 26, 2014
25,146
$
13,008
(13,796)

(1,053)
26,481

$

2,892
27,250

Performance  guarantees:  We  have  entered  into  standby  letters  of  credit  and  surety  bonds  with  financial  institutions  relating  to  the 
guarantee of our future performance on contracts, primarily construction type contracts.  As of May 2, 2015, we had outstanding letters 
of credit and surety bonds in the amount of $13,615 and $42,720, respectively.  Performance guarantees are issued to certain customers 
to guarantee the operation and installation of the equipment and our ability to complete a contract.  These performance guarantees have 
various terms, which are generally one year.

Leases:  We lease vehicles, office space and various equipment for various sales and service locations throughout the world, including 
manufacturing space in the United States and China. Some of these leases, including the lease for manufacturing facilities in Sioux Falls, 
South Dakota, include provisions for extensions or purchase.  The lease for the facilities in Sioux Falls, South Dakota can be extended 
for an additional three years past its current term, which ends December 31, 2016, and it contains an option to purchase the property 
subject to the lease from January 1, 2015 to December 31, 2016 for $8,400, which approximates fair value.  If the lease is extended, the 
purchase option increases to $8,600 for the year ending December 31, 2017 and $8,800 for the year ending December 31, 2018.  Rental 
expense for operating leases was $2,714, $2,742 and $2,749 for the fiscal years ended May 2, 2015, April 26, 2014 and April 27, 2013, 
respectively.  

Future minimum payments under noncancelable operating leases, excluding executory costs such as management and maintenance fees, 
with initial or remaining terms of one year or more consisted of the following at May 2, 2015:

Fiscal years ending
2016
2017
2018
2019
2020
Thereafter

Page |59

Amount

2,490
1,324
325
68
38
—
4,245

$

$

 
 
Purchase commitments:  From time to time, we commit to purchase inventory, advertising, information technology maintenance and 
support services, and various other products and services over periods that extend beyond one year.  As of May 2, 2015, we were obligated 
under the following conditional and unconditional purchase commitments, which included $700 in conditional purchase commitments:

Fiscal years ending
2016
2017
2018
2019
2020
Thereafter

Amount

1,973
1,090
295
100
—
—
3,458

$

$

Other long-term obligations: We are obligated to pay the following payments for an acquisition and for other various obligations.  

Advertising

Deferred purchase price

Total Outstanding

Less: current liability

Other long-term obligations

Note 18. Subsequent Events

May 2, 2015

April 26, 2014

700

$

1,476

2,176

555

1,621

$

620

2,375

2,995

728

2,267

$

$

On May 29, 2015, our Board of Directors declared a quarterly dividend of $0.10 per share on our common stock for the fiscal year ended 
May 2, 2015, payable on June 23, 2015 to holders of record of our common stock on June 12, 2015.

Note 19. Quarterly Financial Data (Unaudited)

The following table presents summarized quarterly financial data:

Net sales
Gross profit
Net income
Basic earnings per share
Diluted earnings per share

Net sales
Gross profit
Net income
Basic earnings per share
Diluted earnings per share

$

$

August 2,
2014
166,618
43,403
8,745
0.20
0.20

July 27,
2013
138,722
35,502
5,719
0.13
0.13

$

Fiscal 2015 Quarter Ended
January 31,
November 1,
2015
2014
118,123
25,062
561
0.01
0.01

173,115
40,877
7,737
0.18
0.18

$

$

Fiscal 2014 Quarter Ended
January 25,
October 26,
2014
2013
115,369
29,089
2,871
0.07
0.07

161,639
43,365
11,790
0.28
0.27

$

$

$

May 2,
2015
158,086
35,237
3,839
0.09
0.09

April 26,
2014
136,240
33,754
1,826
0.04
0.04

Page |60

 
Item 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE

None.

Item 9A.  CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Management of our Company is responsible for establishing and maintaining effective disclosure controls and procedures as defined in 
Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934.  As of May 2, 2015, an evaluation was performed, under the 
supervision  and  with  the  participation  of  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  of  the 
effectiveness of the design and operation of our disclosure controls and procedures.  Based upon that evaluation, the Chief Executive 
Officer  and  Chief  Financial  Officer  concluded  that  as  of  May 2,  2015,  our  disclosure  controls  and  procedures  were  effective  at  the 
reasonable assurance level to ensure information required to be disclosed in this Annual Report on Form 10-K was recorded, processed, 
summarized and reported within the time period required by the SEC’s rules and forms and accumulated and communicated to management, 
including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

During the quarter ended May 2, 2015 and thereafter, there have been no changes in our internal control over financial reporting that 
have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined 
in Rule 13a-15(f) under the Securities Exchange Act of 1934.  Our internal control system was designed to provide reasonable assurance 
to our management and board of directors regarding the preparation and fair presentation of published financial statements.  All internal 
control systems, no matter how well designed, have inherent limitations.  Therefore, even those systems determined to be effective can 
provide only reasonable assurance with respect to financial statement preparation and presentation.

Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, 
we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control
—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework).  Based 
on our evaluation under the framework in Internal Control—Integrated Framework, our management concluded our internal control over 
financial reporting was effective as of May 2, 2015.

Our internal control over financial reporting as of May 2, 2015 has been audited by Ernst & Young LLP, our independent registered public 
accounting firm, as stated in their report that follows.

By /s/ Reece A. Kurtenbach

Reece A. Kurtenbach

Chief Executive Officer

June 22, 2015

By /s/ Sheila M. Anderson

Sheila M. Anderson

Chief Financial Officer

June 22, 2015

Page |61

 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders of Daktronics Inc. 

We have audited Daktronics Inc. and subsidiaries’ (the Company) internal control over financial reporting as of May 2, 2015, based on 
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (2013 framework)  (the COSO criteria). The Company's management is responsible for maintaining effective internal control 
over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying 
Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal 
control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial 
reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based 
on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit 
provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance 
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide 
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations 
of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of 
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Daktronics Inc. and subsidiaries maintained, in all material respects, effective internal control over financial reporting as 
of May 2, 2015, based on the COSO criteria.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States),  the 
consolidated  balance  sheets  of  Daktronics  Inc.  and  subsidiaries  as  of  May 2,  2015  and April 26,  2014,  and  the  related  consolidated 
statements of operations, comprehensive income, shareholders’ equity and cash flows for each of the three years in the period ended 
May 2, 2015 of Daktronics Inc. and subsidiaries and our report dated June 22, 2015 expressed “an unqualified opinion thereon”. 

/s/ Ernst & Young LLP
Minneapolis, Minnesota
June 22, 2015 

Page |62

Item 9B.  OTHER INFORMATION

None

PART III.

Item 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by this Item 10 will be included under the captions “Proposal One - Election of Directors” and “Corporate 
Governance” in our Proxy Statement for our 2015 annual meeting of shareholders (“Proxy Statement”) to be filed within 120 days after 
our  most  recent  fiscal  year-end.  Information  concerning  the  compliance  of  our  officers,  directors  and  10  percent  shareholders  with 
Section 16(a) of the Securities Exchange Act of 1934 is incorporated by reference to the information to be contained in the Proxy Statement 
under the caption “Section 16(a) Beneficial Ownership Reporting Compliance.”  The information regarding Audit Committee members 
and “Audit Committee Financial Experts” is incorporated by reference to the information to be contained in the Proxy Statement under 
the  caption  “Corporate  Governance–Committees  of  the  Board  of  Directors.”   The  information  regarding  our  Code  of  Conduct  is 
incorporated by reference to the information to be contained in the Proxy Statement under the heading “Corporate Governance – Code 
of Conduct.”

Item 11.  EXECUTIVE COMPENSATION

Information regarding the compensation of our directors and officers for the fiscal year ended May 2, 2015 will be in the Proxy Statement 
under the heading “Proposal One - Election of Directors” and “Executive Compensation” and is incorporated herein by reference.

We maintain a Code of Conduct which applies to all of our employees, officers and directors.  Included in the Code of Conduct are ethics 
provisions  that  apply  to  our  Chief  Executive  Officer,  Chief  Financial  Officer  and  all  other  financial  and  accounting  management 
employees.  A copy of our Code of Conduct can be obtained from our website at www.daktronics.com on the Investor Relations page and 
will be made available free of charge to any shareholder upon request.  Information on or available through our website is not part of this 
Form 10-K.  We intend to disclose any waivers from, or amendments to, the Code of Conduct by posting a description of such waiver or 
amendment on our Internet website.  However, to date, we have not granted a waiver from the Code of Conduct.

Item  12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED 
STOCKHOLDER MATTERS

The security ownership of certain beneficial owners and management will be contained in the Proxy Statement under the heading “Security 
Ownership of Certain Beneficial Owners and Management” and “Executive Compensation - Securities Authorized for Issuance Under 
Equity Compensation Plans” and is incorporated herein by reference.

Item 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Information  required  by  this  item  is  incorporated  by  reference  from  the  sections  entitled  “Proposal  One  –  Election  of  Directors  – 
Independent Directors” and “Corporate Governance - Compensation Committee Interlocks and Insider Participation” that will be contained 
in our Proxy Statement.  There were no related party transactions in fiscal 2015.

Item 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information regarding our principal accountant will be contained in the Proxy Statement under the heading “Proposal Three - Ratification 
of Appointment of Independent Registered Public Accounting Firm” and is incorporated herein by reference. 

Page |63

PART IV.

Item 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1)  Financial Statements

Our financial statements, a description of which follows, are contained in Part II, Item 8:

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of May 2, 2015 and April 26, 2014
Consolidated Statements of Operations for each of the three fiscal years ended May 2, 2015, April 26, 2014, and April 27, 2013 
Consolidated Statements of Comprehensive Income for each of the three fiscal years ended May 2, 2015, April 26, 2014, and April 
27, 2013
Consolidated Statements of Shareholders’ Equity for each of the three fiscal years ended May 2, 2015, April 26, 2012, and April 27, 
2013
Consolidated Statements of Cash Flows for each of the three fiscal years ended May 2, 2015, April 26, 2014, and April 27, 2013
Notes to the Consolidated Financial Statements 

(2) 

Schedules

The following financial statement schedule is submitted herewith:

Schedule II – Valuation and Qualifying Accounts

Other schedules are omitted because they are not required or are not applicable or because the required information is included in 
the financial statements listed above.

(3) 

Exhibits

A list of exhibits required to be filed as part of this report is set forth in the Index of Exhibits, which immediately precedes such 
exhibits, and is incorporated herein by reference. 

All Sport®, Daktronics®, DakStats®, DataTime®, Fuelight™, Fuelink™, Galaxy®, GalaxyPro™, OmniSport®, ProAd®, ProPixel®, 
ProRail®, ProStar®, ProTour®, Sportsound®, Valo®, Vanguard®, Venus®, V-Net®, Visiconn®, V-Tour®, and V-Link® are trademarks 
of Daktronics Inc.  All other trademarks referenced are the intellectual property of their respective companies.

Page |64

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Annual 
Report to be signed on its behalf by the undersigned, thereunto duly authorized, on June 22, 2015.

DAKTRONICS INC.

By:  /s/ Reece A. Kurtenbach

Chief Executive Officer and President

(Principal Executive Officer)

By:  /s/ Sheila M. Anderson

Chief Financial Officer

(Principal Financial Officer and Principal Accounting Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf 
of the Registrant and in the capacities and on the dates indicated.

Title

Director

Date

June 22, 2015

Director

June 22, 2015

Director

June 22, 2015

Director

June 22, 2015

Director

June 22, 2015

Director

June 22, 2015

Director

June 22, 2015

Signature

By /s/ Byron J. Anderson 
Byron J. Anderson

By /s/ Robert G. Dutcher 
Robert G. Dutcher

By /s/ Nancy D. Frame 
Nancy D. Frame

By /s/ Reece A. Kurtenbach 
Reece A. Kurtenbach

By /s/ James B. Morgan 
James B. Morgan

By /s/ John L. Mulligan 
John L. Mulligan

By /s/ James A. Vellenga 
James A. Vellenga

Page |65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS INC. AND SUBSIDIARIES
SCHEDULE II - VALUATION AND QUALIFYING  
(in thousands)

Additions

Balance at
Beginning
of Year

Charged to 
Costs and
 Expenses

Charged to
Other
Accounts

Deductions

Balance
at End
of Year

Description

For the year ended May 2, 2015:

Deducted from asset accounts:

Allowance for doubtful accounts

$

2,539

$

Allowance for excess and obsolete inventories

2,692

(146) $
2,701

—

$

(73) (b) $

2 (a)

(1,397) (c)

2,320

3,998

For the year ended April 26, 2014:

Deducted from asset accounts:

Allowance for doubtful accounts

Allowance for excess and obsolete inventories

For the year ended April 27, 2013:

Deducted from asset accounts:

Allowance for doubtful accounts

Allowance for excess and obsolete inventories

2,718

3,286

2,398

2,851

860

1,219

782

3,094

—
(1) (a)

(1,039) (b)
(1,812) (c)

—

1 (a)

(462) (b)
(2,660) (c)

2,539

2,692

2,718

3,286

(a) 
(b)  
(c)  

Translation adjustment on foreign subsidiary balances 
Write-off of uncollected accounts, net of collections
Obsolete and excess inventory disposals

Page |66

 
 
 
Index of Exhibits

Certain of the following exhibits are incorporated by reference from prior filings.  The form with which each exhibit was filed and 
the date of filing are as indicated below; the reports described below are filed as Commission File No. 0-23246 unless otherwise 
indicated.

3.1

3.2

4.1

4.2

4.3

4.4

4.5

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

Amended and Restated Articles of Incorporation of the Company (Incorporated by reference to Exhibit 3.1 filed with 
our Quarterly Report on Form 10-Q on August 30, 2013). 

Amended and Restated Bylaws of the Company (Incorporated by reference to Exhibit 3.4 filed with our Annual Report
on Form 10-K on June 12, 2013).

Form of Stock Certificate evidencing Common Stock, without par value, of the Company (Incorporated by reference to
Exhibit 4.1 filed with our Amendment No. 1 to the Registration Statement on Form S-1 on January 12, 1994 as
Commission File No. 33-72466).

Rights Agreement (Incorporated by reference to Exhibit 4.1 filed with our Form 8-A on August 29, 2008).

2001 Incentive Stock Option Plan (Incorporated by reference to Exhibit 4.1 to our Registration Statement on Form S-8
filed on November 8, 2001 as Commission File No. 333-72990).*

2001 Outside Directors Stock Option Plan (Incorporated by reference to Exhibit 4.2 to our Registration Statement on
Form S-8 filed on November 8, 2001 as Commission File No. 333-72990).*

Daktronics Inc. 2007 Incentive Stock Plan (Incorporated by reference to Exhibit 10.1 filed with our Quarterly Report on
Form 10-Q on August 20, 2007).*

Amended and Restated Deferred Compensation Agreement Between the Company and Aelred Kurtenbach
(Incorporated by reference to Exhibit 10.1 filed with our Annual Report on Form 10-K on June 28, 2004).*

Loan Agreement dated October 14, 1998 between U.S. Bank National Association and the Company (Incorporated by
reference to Exhibit 10.6 filed with our Quarterly Report on Form 10-Q filed on December 11, 1998).

Eighth Amendment to Loan Agreement dated November 12, 2009 by and between the Company and U.S. Bank
National Association (Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on
November 12, 2009).

Tenth Amendment to Loan Agreement dated November 15, 2011 by and between the Company and U.S. Bank National
Association (Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on November
17, 2011).

Eleventh Amendment to Loan Agreement dated November 9, 2012 by and between the Company and U.S. Bank
National Association (Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on
November 9, 2012).

Renewal Revolving Note dated November 15, 2013 issued by the Company to the U.S. Bank National Association
(Incorporated by reference to Exhibit 10.2 filed with our Current Report on Form 8-K filed on November 18, 2013).

Loan Agreement dated December 23, 2010 between the Company and Bank of America, N.A. (Incorporated by
reference to Exhibit 10.3 filed with our Current Report on Form 8-K filed on November 17, 2011).

Second Amendment to Loan Agreement Dated November 15, 2011 by and between the Company and Bank of America,
N.A. (Incorporated by reference to Exhibit 10.5 filed with our Current Report on Form 8-K filed on November 17,
2011).

Third Amendment to Loan Agreement dated July 2, 2012 by and between the Company and Bank of America, N.A.
(Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on July 3, 2012).

10.10 Fourth Amendment to Loan Agreement dated November 9, 2012 by and between the Company and Bank of America,

N.A. (Incorporated by reference to Exhibit 10.3 filed with our Current Report on Form 8-K filed on November 9, 2012).

10.11 Reaffirmation and Second Amendment to Unlimited Guaranty Agreement dated November 9, 2012 by and between the
Company and Bank of America, N.A. (Incorporated by reference to Exhibit 10.4 filed with our Current Report on Form
8-K filed on November 9, 2012).

10.12 Amended and Restated Revolving Note dated November 15, 2013 issued by the Company to Bank of America, N.A.
(Incorporated by reference to Exhibit 10.5 filed with our Current Report on Form 8-K filed on November 18, 2013).

10.13 Twelfth Amendment to Loan Agreement dated November 15, 2013 by and between the Company and U.S. Bank

National Association (Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on
November 18, 2013).

10.14 Fifth Amendment to Loan Agreement dated November 15, 2013 by and between the Company and Bank of America,

N.A. (Incorporated by reference to Exhibit 10.3 filed with our Current Report on Form 8-K filed on November 18,
2013).

10.15 Reaffirmation of and Third Amendment to Unlimited Guaranty Agreement dated November 15, 2013 by and between
the Company and Bank of America, N.A. (Incorporated by reference to Exhibit 10.4 filed with our Current Report on
Form 8-K filed on November 18, 2013).
Subsidiaries of the Company.  (1)

21.1

Page |67

23.1

Consent of Ernst & Young LLP.  (1)

24

31.1

31.2

32.1

32.2

101

Power of Attorney.  (1)

Certification of the Chief Executive Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities
Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. (1)

Certification of the Chief Financial Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange
Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. (1)

Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C.
Section 1350). (1)

Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C.
Section 1350). (1)

The following financial information from our Annual Report on Form 10-K for the fiscal year ended May 2, 2015,
formatted in Extensible Business Reporting Language (XBRL): (i) the Consolidated Balance Sheets, (ii) the
Consolidated Statements of Operations, (iii) the Consolidated Statements of Comprehensive Income, (iv) the
Consolidated Statements of Shareholders' Equity, (v) the Consolidated Statements of Cash Flows, (vi) Notes to
Consolidated Financial Statements, and (vii) document and entity information. (1)

(1)

Filed herewith electronically.

*

Indicates a management contract or compensatory plan or arrangement.

Page |68

 
DAKTRONICS INC.
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.1

In connection with the Annual Report on Form 10-K of Daktronics Inc. (the “Company”) for the annual period ended May 2, 
2015 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Reece A. Kurtenbach, Chief 
Executive Officer of the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by 
the Company and furnished to the Securities and Exchange Commission or its staff upon request.

/s/ Reece A. Kurtenbach
Reece A. Kurtenbach
Chief Executive Officer
June 22, 2015

DAKTRONICS INC.
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.2

In connection with the Annual Report on Form 10-K of Daktronics, Inc. (the “Company”) for the annual period ended May 2, 
2015 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Sheila M. Anderson, Chief 
Financial Officer of the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002, that to my knowledge:

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by 
the Company and furnished to the Securities and Exchange Commission or its staff upon request.

/s/ Sheila M. Anderson
Sheila M. Anderson
Chief Financial Officer
June 22, 2015

Page |69

DIRECTORS & COMPANY MANAGERS 

Byron J. Anderson2, 3 
Former Senior Vice President 
Agilent Technologies, Inc. 

John L. Mulligan1 
Investment Associate 
UBS Financial Services, Inc. 

INDEPENDENT DIRECTORS 

Robert G. Dutcher2 
Former Strategic Advisor Lead Member 
of MEDRAD, Inc. 

Nancy D. Frame2, 3 
Former Deputy Director 
U.S. Trade and Development Agency 

James A. Vellenga1, 3 
Former President and CEO 
BSFX Corporation 

Bruce W. Tobin, retired May 1, 20151 
Former Vice President of Finance for 
International and Coprorate Staff Services 
3M  

1 Member of Audit Committee 
2 Member of Compensation Committee 
3 Member of Nominating and Governance Committee 

NON-INDEPENDENT DIRECTORS 

Reece A. Kurtenbach(1)  
Chairman of the Board, President and 
CEO 

James B. Morgan 
Former President and CEO 
Daktronics, Inc. 

NAMED EXECUTIVE OFFICERS 

Sheila M. Anderson 
Chief Financial Officer and Treasurer  

Bradley T. Wiemann 
Executive Vice President Commerical, 
High School Park and Recreation, and 
Transportation Business Units  

Carla S. Gatzke 
Vice President Human Resources, 
Secretary  

Matthew J. Kurtenbach 
Vice President Manufacturing 

Brett D. Wendler 
Vice President Engineering 

Sarah Rose 
Vice President Services 

Rich E. Hinz 
Vice President Information Technology 

OTHER OFFICERS 

Jay W. Parker 
Vice President Live Events Sales 

Seth T. Hansen 
Vice President Project Management 

Pete F. Egart 
Vice President EMELA Sales 

Daniel J. Chase 
Vice President Asia-Pacific Sales 

Judd Guthmiller 
Vice President International Operations 

Page | 70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
INVESTOR RELATIONS 
You can contact Daktronics Investor Relations at any time to 
order financial documents such as our Annual Report or Form 
10-K free of charge. 

You may contact us about any investment related questions, via 
phone,  fax,  email,  or  through  our  web  site.  Our  contact 
information is: 

Daktronics, Inc. 
Investor Relations 
201 Daktronics Drive 
Brookings, SD 57006 
Website: www.daktronics.com 
Email: investor@daktronics.com 
Phone: 605-692-0200 
Fax: 605-697-4700 

TRANSFER AGENT 
Wells Fargo Bank Minnesota, N.A. 
Shareowner Services 
1110 Centre Pointe Curve, Suite 101 
Mendota Heights, MN 55120 

Inquiries related to stock transfers or lost certificates should be 
directed  to Wells  Fargo Shareowner  Services  by  calling 800-
468-9716 or 651-450-4064. 

INDEPENDENT AUDITORS 
EY, Minneapolis, Minnesota 

LEGAL COUNSEL 
Winthrop & Weinstine, P.A., Minneapolis, Minnesota 

ANNUAL MEETING 
The annual meeting of shareholders will be held September 2, 
2015 at Daktronics headquarters in Brookings, South Dakota, 
at 7:00 pm Central Daylight Time.  Shareholders of record on 
June 29, 2015 will be eligible to vote at the meeting. 

FORM 10-K AND OTHER REPORTS 
Copies of the Company’s Annual Report on Form 10-K for the 
year ended May 2, 2015, filed with the Securities and Exchange 
Commission, are available without charge upon written request 
the  Investor  Relations  Dept.,  Daktronics,  Inc.,  201 
to 
Daktronics  Drive,  Brookings,  South  Dakota,  57006-5128;  by 
calling 800-605-DAKT (3258); or by accessing the Company’s 
website at www.daktronics.com 

STOCK PRICE HISTORY 
Our  common  stock  trades  on  The  NASDAQ  Global  Select 
Market under the symbol DAKT.  High and low sales prices of 
our common stock for fiscal years 2015 and 2014 are presented 
below. 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

FISCAL 2014 
Low 
High 
$ 11.49  $   9.63 
$ 12.35  $ 10.45 
$ 15.80  $ 11.73 
$ 14.63  $ 13.06 

FISCAL 2015 
Low 
High 
$ 11.05 
$ 14.47 
$ 11.02 
$ 13.68 
$ 11.48 
$ 13.87 
$ 10.03 
$ 13.05 

ADDITIONAL INFORMATION 
Visit us at www.daktronics.com for additional information on 
upcoming  and  future  projects,  product  offerings,  and  other 
items of interest. 

Cautionary Notice Regarding Forward-Looking Statements: 
This  annual  report,  including  information  incorporated  by  reference  and  the  Annual  Report  on  Form  10-K,  contains  both  historical  and  forward-looking 
statements that involve risks, uncertainties and assumptions. The statements contained in this report that (including exhibits and any information incorporated 
by reference) are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 
21B of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions and strategies for the future. These 
statements appear in a number of places in this report and include all statements that are not historical statements of fact regarding the intent, belief or current 
expectations with respect to, among other things: our financing plans; trends affecting our financial condition or results of operations; our growth strategy and 
operating strategy; our competition; our business outside of the United States; our large contracts with significant customers; our ability to protect our intellectual 
property rights; excess production capacity or capacity needs; our involvement in litigation; difficult conditions of the economy; and the declaration and payment 
of dividends. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar expressions and variations 
thereof  are  intended  to  identify  forward-looking  statements.  Investors  are  cautioned  that  any  such  forward-looking  statements  are  not  guarantees  of  future 
performance  and  involve  risk  and  uncertainties,  many  of  which  are  beyond  our  ability  to  control,  and  that  actual  results  may  differ  materially  from  those 
projected in the forward-looking statements as a result of various factors discussed herein, including those discussed in the section of the Annual Report on 
Form 10-K entitled “Item 1A. Risk Factors” and “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations” and those 
factors discussed in detail in our other filings with the Securities and Exchange Commission. 

Copyright © 2015 Daktronics, Inc.  DD3083659  06222015