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Daktronics, Inc.

dakt · NASDAQ Technology
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Industry Hardware, Equipment & Parts
Employees 2520
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FY2016 Annual Report · Daktronics, Inc.
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2016  ANNUAL REPORT

2016 LETTER TO SHAREHOLDERS 

Fiscal 2016 proved to be a challenging year financially for Daktronics.  We achieved sales of $570 million a year after exceeding 
$615 million in the 53-week fiscal 2015 year.  Orders and sales changes reflected the challenges of the global macroeconomic 
environment – low oil prices, strong U.S. dollar, slowing GDPs and other uncertainties – and the competitive market environment.   

The macroeconomic trends and the competitive environment affected the International business unit causing a decline in both 
sales and orders for the year.  Commercial business unit sales slowed for the year in the billboard and spectacular niches, whereas 
the national account niche grew.  While Live Events business unit sales decreased, conversion from the underlying backlog to 
sales are expected in future fiscal periods.  Transportation business unit had a successful year due to increased order bookings 
from winning mass transit projects and the passing of the transportation-funding bill which increased market size and project 
availability.  High School Park and Recreation business unit also had a successful year, earning more business due to increased 
demand for larger systems and sustained win rates.   

Our overall operating margin declined year over year, due to many factors, including:  

  display performance issue causing an increase in warranty expense, 
 
 
 

lower sales volumes through our relatively fixed capacity, 
continued competitiveness within our business, and 
increased investment in personnel and information technology. 

Even with the challenges experienced, we had a number of significant accomplishments.  We completed an exciting acquisition 
with ADFLOW, an industry leader in delivering digital signage interactive kiosks, and marketing solutions to some of the most 
recognized brands in North America.  Their interior and interactive offerings complement our current Commercial business unit 
on-premise solutions and provides us the opportunity to grow and strengthen digital media network solutions.   

We successfully delivered high quality and targeted customer solutions around the world providing our customers world-class 
experiences.  We continued our long-term focus on designing and developing robust technology with the development of a family 
of  outdoor  products  that  provides  more  competitive  pricing  with  performance  levels  targeted  for  specific  applications.    We 
released new outdoor designs focused to improve lifetime, reliability, and visual quality while lowering the overall cost to produce.  
These  designs,  along  with  our  other  product  improvements  and  control  system  advances,  continue  to  position  us  to  provide 
customers with solutions tailored to their applications.   

To meet the continuing market demands, we plan to accelerate activities in our design groups in fiscal 2017 to complete a number 
of solution developments.  A few examples would be continued improvement in our control platforms, additional video hardware 
capabilities for higher resolution displays, and continued investments in products that achieve lower cost-target systems.   While 
this  will  increase  our  development  expenses,  we  believe  these  investments  will  drive  our  ability  to  capture  additional  global 
market share.   

While hampered by the economic factors in the short-term, the digital marketplace continues to grow and expand.  There is a 
natural replacement cycle, as these products have known end of life.  Technologies are gaining wide acceptance for multiple 
applications at accepted prices creating an expanding marketplace.  We match this demand with a broad range of applications, 
services, and solutions, offering our customers high degrees of reliability and performance.   

Our goal is to grow profitably.  As the order picture for the short-term becomes clearer, we continue to monitor and limit the 
amount of costs added for personnel, our largest non-inventory expense.  We are also carefully managing capital expenditures 
and all other costs going into fiscal 2017.  We see ways to improve future profitability, although we do not believe it will be a 
smooth path.  While we are focused on improving operating margin year over year, we believe that seasonal variability along 
with the influence of large projects will continue to affect individual quarters and fiscal years.  While the market is competitive, 
we remain optimistic about the future of opportunities and expansion in our business.             

Page | 1 

 
       
 
 
Thank you to all of our key stakeholders – to our customers for your years of support and trust, to our employees for persevering 
over the past year to provide our customers high quality service and solving the problems Daktronics faces, to our suppliers for 
your  continued  partnerships  in  making  our  operations  run  smoothly,  and  to  our  investors  for  learning  about  Daktronics  and 
understanding the ups and downs in the business.   

We are looking forward to a successful fiscal 2017! 

Reece A. Kurtenbach 
Chairman of the Board 
President and Chief Executive Officer 

Page | 2 

 
 
 
                                                                                     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL HIGHLIGHTS 

Daktronics is the world’s largest supplier of large screen video displays, electronic scoreboards, LED text and graphics displays, 
and  related  control  systems,  services  and  products.  We  excel  in  the  control  of  display  systems,  including  those  that  require 
integration of multiple complex displays showing real-time information, graphics, animation and video. We design, manufacture, 
sell and service display systems for customers around the world through five business units: Live Events, Commercial, High 
School  Park  and  Recreation,  Transportation  and  International.   Our  customers  value  our  products  for  their  customer  and  fan 
experience, and the ability to generate revenues and inform their audiences.  Our products have been installed in venues from 
grade school gyms to premier sports facilities, destination sites and in over 100 countries throughout the world.  We serve our 
customers through a network of offices in the United States, Canada, United Kingdom, Germany, France, United Arab Emirates, 
Australia, China, Hong Kong, Japan, Spain, Singapore, Brazil, Australia, Belgium, Ireland and Macau.   

We  employ  approximately  2,800  full-time  and  part-time  employees.  As  a  manufacturer  and  technical  contractor,  Daktronics 
markets standard display products and customized displays and sound systems. We believe our engineering capabilities are second 
to none in the industry. We are committed to on-going product development to find new applications for our products and expand 
the markets we serve. Daktronics stock is traded on The NASDAQ Global Select Market under the symbol DAKT. 

(Dollars in thousands, except per share and share price data.)  

Net sales
Gross profit
Operating expenses
Operating income (loss)
Net income (loss)
Gross profit percentage
Operating margin percentage
Weighted average diluted shares outstanding
Diluted earnings per share

Working capital
Total assets
Shareholders' equity
Backlog

Product design and development
Capital expenditures
Depreciation and amortization
Cash flow from operations
Regular dividend per share
Special dividend per share

Employees as of year-end:

Full-time
Part-time and students

Stock price during fiscal year:

High
Low

Stock price at fiscal year-end

Page | 3 

 FY2012 

 FY2013 

 FY2014 

 FY2015 

 FY2016 

$489,526
113,437
103,162
10,275
8,489
23.2%
2.1%
42,304
0.20

$119,833
315,967
190,805
123,000

$23,507 
16,524
17,518
20,038
0.22
0.40

$518,322
133,894
103,294
30,600
22,779
25.8%
5.9%
42,621
0.53

$125,456
319,418
188,246
141,000

$23,131 
9,674
15,607
50,749
0.23
0.50

$551,970
141,710
105,153
36,557
22,206
25.7%
6.6%
43,762
0.51

$140,532
357,451
203,119
172,000

$23,375 
13,519
14,501
36,199
0.39
-

$615,942
144,579
113,294
31,285
20,882
23.5%
5.1%
44,443
0.47

$149,075
379,479
212,039
191,000

$24,652 
21,837
14,968
53,168
0.40
-

$570,168
121,019
118,524
2,495
2,061
21.2%
0.4%
44,456
0.05

123,714
349,948
201,067
181,000

$26,911 
17,056
16,856
13,275
0.40
-

2,300
520

2,210
410

2,280
390

2,420
330

2,470
315

$           

11.81
7.68
8.46

$           

12.40
6.39
9.57

$           

15.80
9.63
13.06

$           

14.47
10.03
10.75

$           

12.24
6.90
8.70

 
 
 
 
 
               
               
               
               
               
               
               
               
               
               
               
               
                
                
                
             
             
             
             
             
                
                
                
                
                
               
               
               
             
               
               
               
             
             
               
SPECIAL NOTE REGARDING FORWARD–LOOKING STATEMENTS 

This Annual Report on Form 10-K (including exhibits and any information incorporated by reference herein) (the "Form 10-K" or the 
"Report") contains both historical and forward-looking statements that involve risks, uncertainties and assumptions. The statements 
contained in this Report that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities 
Act of 1933, as amended, and Section 21B of the Securities Exchange Act of 1934, as amended, including statements regarding our 
expectations, beliefs, intentions and strategies for the future. These statements appear in a number of places in this Report and include 
all statements that are not historical statements of fact regarding the intent, belief or current expectations with respect to, among other 
things: (i.) our competition; (ii.) our financing plans; (iii.) trends affecting our financial condition or results of operations; (iv.) our 
growth strategy and operating strategy; (v.) the declaration and payment of dividends; (vi.) the timing and magnitude of future contracts; 
(vii.) parts shortages and lead times; (viii.) fluctuations in margins; (ix.) the seasonality of our business; (x.) the introduction of new 
products and technology; and (xi.) the timing and magnitude of any acquisitions or dispositions.  The words “may,” “would,” “could,” 
“should,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar expressions and variations thereof are 
intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees 
of future performance and involve risk and uncertainties, many of which are beyond our ability to control, and that actual results may 
differ materially from those projected in the forward-looking statements as a result of various factors discussed herein, including those 
discussed in the section of this Form 10-K entitled “Item 1A. Risk Factors” and “Item 7. Management’s Discussion and Analysis of 
Financial  Condition  and  Results  of  Operations,”  and  those factors  discussed  in  detail  in  our  other  filings  with  the  Securities  and 
Exchange Commission. 

PART I. 

Item 1.  BUSINESS 

Business Overview 

Daktronics,  Inc.  (the  “Company”,  “Daktronics”,  “we”,  “our”,  or  “us”)  is  a  world-leading  supplier  of  electronic  scoreboards,  large 
electronic  display  systems,  digital  messaging  solutions,  software  and  services  for  sporting,  commercial  and  transportation 
applications.  We  serve  our  customers  by  providing  the  highest  quality  standard  display  products  as  well  as  custom-designed  and 
integrated systems.  We offer a complete line of products, from small scoreboards and electronic displays to large multi-million dollar 
video display systems as well as related control, timing, and sound systems.  We are recognized as a technical leader with the capabilities 
to design, market, manufacture, install and service complete integrated systems displaying real-time data, graphics, animation and video. 

We were founded in 1968 by Drs. Aelred Kurtenbach and Duane Sander, professors of electrical engineering at South Dakota State 
University in Brookings, South Dakota.  The Company began with the design and manufacture of electronic voting systems for state 
legislatures.  In 1971, Daktronics developed the patented Matside® wrestling scoreboard, the first product in the Company's growing 
and evolving line.  In 1994, Daktronics became a publicly traded company, offering shares under the symbol DAKT on the NASDAQ 
National Market system.  Today, Daktronics has grown from a small company operating out of a garage to a world leader, offering the 
most complete product lineup in the display industry. 

We have organized our business into five segments: Commercial, Live Events, High School Park and Recreation, Transportation, and 
International.   These  segments  are  based  on  the  type  of  customer  or  geography  and  are  the  same  as  our  business  units.    Financial 
information concerning these segments is set forth in this Form 10-K in "Part II, Item 7. Management’s Discussion and Analysis of 
Financial Condition and Results of Operations" and "Note 2. Segment Reporting" of the Notes to our Consolidated Financial Statements 
included in this Form 10-K. 

We make significant investments to complement and develop our existing innovative, high quality products.  We employ engineering 
expertise with electrical, mechanical, and software design capabilities.  In addition, we invest in quality and reliability capabilities, 
process development and testing capabilities, and sourcing processes. 

We  strive  to  grow  into  new  geographic  markets  by  strategically  adding  resources  and  emerging  markets.    Three  of  our  targeted 
acquisitions were in fiscal 2014, 2015, and 2016; these acquisitions support our long-term growth objectives which are to increase sales 
Page | 4  

 
 
 
 
 
 
 
 
 
 
and  profitability.    For  more  information  regarding  these  acquisitions,  see  "Note  4.  Business  Combinations"  of  the  Notes  to  our 
Consolidated Financial Statements included in this Form 10-K. 

Our annual, quarterly and current reports and any amendments to those reports are filed with the Securities and Exchange Commission 
(“SEC”) and are available at http://investor.daktronics.com.  We post each of these  documents on our website as soon as reasonably 
practicable  after  it  is  electronically  filed  with  the  SEC.    These  reports  also  may  be  found  on  the  SEC’s  website  at  www.sec.gov.  
Information contained on our website is not deemed to be incorporated by reference into this Report or filed with the SEC. 

Industry Background 

Over the  years, our products have  evolved significantly  from  scoreboards and matrix displays with related software applications to 
complex, integrated visual display systems which include full color video with text and graphics displays located on a local  or remote 
network  that  are  tied  together  through  sophisticated  control  systems.  In  the  mid-1990's,  as  light  emitting  diodes  (“LEDs”)  became 
available in red, blue and green colors with outdoor brightness, we pioneered the development of full color LED video displays capable 
of replicating trillions of colors, thereby producing large format video systems with excellent color, brightness, energy efficiency and 
lifetime.  Due to our foundation of developing scoring and graphics display systems, we were able to add video capabilities so all of our 
customers' large format display needs could be met in a complete, integrated system.  This has proven to be a key factor in Daktronics 
becoming a leader in large electronic displays. 

Description of Business 

We  are  engaged  in  a  full  range  of  activities: marketing  and  sales,  engineering  and  product  development,  manufacturing,  technical 
contracting, professional services and customer service and support.  Each of those activities is described below: 

Marketing and Sales.  Our sales force is comprised of direct sales staff and resellers located throughout the world supporting all customer 
types in both sales and service.  We primarily use a direct sales force for large integrated display systems sales in professional sports, 
colleges  and  universities,  and  commercial  spectacular  projects.  We  use  our  direct  sales  force  to  sell  third-party  advertising  and 
transportation applications.  We utilize resellers outside North America for large integrated system sales where we do not have a direct 
sales presence. The majority of the products sold by resellers in North America are standard catalog products.  We support our resellers 
through direct mail advertising, trade journal advertising, product and installation training, trade show exhibitions and accessibility to 
our regional sales or service teams. 

Engineering and Product Development.  The large format electronic display industry is characterized by ongoing product innovations 
and developments in  technology and  complementary services.  To remain competitive, we have a tradition  of applying  engineering 
resources throughout our business to anticipate and respond rapidly to the system needs in the marketplace.  We employ engineers and 
technicians in the areas of mechanical and electrical design; applications engineering; software design; quality design; and customer and 
product support.  We assign product managers to  each product family to assist our sales staff in training and implementing product 
improvements which  ensures each product is designed  for maximum reliability and serviceability.  We  employ process engineers to 
assist in quality and reliability processing in our product design testing and manufacturing areas. 

Manufacturing.  A majority of our products are manufactured in the United States, specifically in South Dakota and Minnesota.  We also 
have manufacturing facilities in China, Belgium, and Ireland.  For more details on our facilities, see "Item 2. Properties." 

Our manufacturing is somewhat aligned with our business segments and is co-located with product development to accelerate technology 
improvements  and  improve  our  cost  structure.    We  perform  component  manufacturing,  system  manufacturing  (metal  fabrication, 
electronic assembly, sub-assembly and final assembly) and testing in-house for most of our products to control quality, improve response 
time and maximize cost-effectiveness.  We make our products in focused factories and product cells.  We generally align sales, marketing, 
engineering and manufacturing into a cohesive business unit with a focus on customers.  Given the cyclical nature of some parts of our 
business, we also need to balance and maintain our ability to manufacture the same products across our plants so we can smooth out the 
customer demand of the various business units.  A key strategy of ours is to increase standardization and commonality of parts and 
manufacturing processes across product lines through product platform strategies. 

Page | 5 

 
 
 
 
 
 
 
 
 
 
 
Our  manufacturing  facilities  have  embraced  lean  manufacturing  techniques  throughout  all  areas.  We  have  also  placed  significant 
emphasis on lean techniques in the non-manufacturing areas.  Our goal is to eliminate waste and timely deliver products to a customer 
while maintaining minimal inventory and eliminating non-value added tasks. 

Technical Contracting.  We serve as a technical contractor for larger display system installations requiring custom designs and innovative 
product solutions.  The purchase of display systems typically involves competitive proposals.  As part of our response to a proposal 
request, we  may suggest additional products or  features to assist the prospective  customer in analyzing the  optimal type  of display 
system.  We usually include site preparation and installation services related to the display system in our proposal.  In these cases, we 
serve as a contractor and may retain subcontractors for electrical, steel and installation labor.  We have developed relationships with 
many subcontractors throughout the United States and the world, which is an advantage for us in bidding and delivering on these projects.  
We are licensed in a number of jurisdictions as a general contractor. 

Professional Services.  Our professional services are essential to continued market penetration and growth.  Professional services include 
event support, content creation, product maintenance, marketing assistance, training on hardware and software, control room design, 
and continuing technical support for operators. 

Customer  Service  and  Support.  We  offer  limited  warranties  on  our  products,  ranging  from  one  to  10  years,  against  failure  due  to 
defective parts or workmanship.  In addition, we offer service agreements of various scopes.  To serve our customers we provide help-
desk access, parts repair and replacement, display monitoring and on-site support.  Our technical help desk has experienced technicians 
who are on-call 24 hours a day to support events and sites.  Our field service personnel and third-party service partners are trained to 
provide on-site support.  We use third-party service partners to allow us to respond to changes in volume of service during our seasonal 
peaks. 

Products and Technologies 

The two principal components of our systems are the display and the controller, which manages the operation of the display.  We produce 
displays varying in complexity, size and resolution.  The physical dimensions of a display depend on the size of the viewing area, the 
distance from the viewer to the display, and the amount and type of information to be displayed.  The controller is comprised of computer 
hardware  and  software  products  designed  to  compile  information  provided  by  the  operator  and  other  integrated  sources  to  display 
information, graphics or animation on the displays.  We customize our products according to the design specifications of the  customer 
and the conditions of the environment in which our products function. 

Our products are comprised of the following product families, all of which include control systems and software: 

ITS (intelligent transportation systems) dynamic message signs  

•   Video displays  
•   Scoreboards and timing systems  
•   Message displays 
•  
•   Space availability displays 
•   Audio systems 
•   Advertising displays 
•   Digit and price displays 
•   Digital messaging systems 

Each of these product families is described below: 

Video Displays.  These displays are comprised of a large number of full-color pixels capable of showing various levels of video, graphics 
and animation plus controllers.  These displays include red, green and blue LEDs arranged in various combinations to form pixels.  The 
electronic circuitry which controls the pixels allows for variances in the relative brightness of each LED to provide a full color spectrum, 
thereby displaying video images in striking, vibrant colors.  Variables in video displays include the spacing of the pixels (pixel pitch), 

Page | 6  

 
 
 
 
 
 
 
 
 
 
 
the resolution of the displays (number of pixels), the brightness of the displays (nits), the number of discrete colors the display is able 
to produce (color depth), the viewing angles, and the LED mount technology (surface mount vs. through hole). 

Our LED ribbon board displays are ultra-slim, customizable displays that accommodate curved and 360° installations.  These displays 
are used for end zones, sidelines, encircling a stadium, outfields, concourses, stadium exterior or other linear applications.  For new 
construction projects, our ProRail® attachment system is combined with ribbon board technology to provide improved sight lines for 
fans.  Digital ribbon boards generally serve as a revenue generation source for teams and facilities through advertising, as well as another 
location to display information such as scoring and statistics. 

Our mobile and modular display systems are transportable and are comprised of lightweight individual LED video panels less than a 
square meter in size and are assembled together to form a display in a customizable size.  These displays are used for touring shows and 
the events market. 

Our display technology may be integrated with architectural mesh to deliver a dynamic communication medium that provides a semi-
transparent viewing experience within a building.  These displays can be mounted over a solid facade or in front of windows resulting 
in a finished solution that is free from visible cabling, and delivers a clean, semi-transparent view.  These are less than one inch in depth 
and provide an elegant, refined structural appearance. 

Our line of Freeform LED displays are architectural lighting and display products.  The ProPixel® freeform products use mountable 
LED  elements  to  transform  ordinary  structures  into  stunning  visual  landmarks.   A  flexible  mounting  platform  allows  designers  to 
transform any structure into a full-motion video display. 

The control components for video displays in live event applications are our Show Control Software  Suite, proprietary digital media 
players and video processors.  These control components provide advanced capabilities for the display of live video and real time content 
on  our  displays.    The  Show  Control  Software  Suite  can  operate  entire  networks  of  displays  from  a  single,  intuitive  control 
interface.  Features allow users to instantly deliver media clips, camera feeds, and streaming information to any display in a network. 

Scoreboards  and  Timing  Systems.  Our  line  of  scoreboards  and  timing  products  include  indoor  and  outdoor  scoreboards  for  many 
different sports, digit displays, scoring and timing controllers, statistics software and other related products.  Indoor and outdoor systems 
range in complexity from small scoreboards to larger systems incorporating scoring, timing, video, message centers, advertising panels 
and control software. 

We offer a variety of controllers complementing our scoreboards and displays.  These controllers vary in complexity from the All Sport® 
100,  a  handheld  controller  for  portable  scoreboards,  to  the All  Sport®  5000,  designed  for  more  sophisticated  scoring  systems  and 
allowing for more user-defined options. 

We  also  offer  timing  systems  for  sports  events,  primarily  aquatics  and  track  competitions.  A  component  of  these  systems  is  our 
OmniSport®  2000  timing  console.  The  system  has  the  capability  to  time  and  rank  the  competitors  and  to  interface  with  event 
management software to facilitate the sporting event.  Other timing system components include swimming touchpads, race start systems, 
and relay take-off platforms. 

As a key component  of an integrated system, we market sports statistics and results software under the DakStats® trademark.  The 
software  allows  the  entry  and  display  of  sports  statistics  and  other  information.  It  is  one  of  the  leading  applications  of  its  type  in 
collegiate and high school sports. 

Message Displays.  The key product lines in this group are the Galaxy® and GalaxyPro® and are generally controlled with our Venus® 
1500 display controller. 

Galaxy®  full-matrix  displays,  available  in  both  indoor  and  outdoor  models,  are  our  leading  product  line  for  commercial 
applications.  Galaxy® displays are full color, monochrome, or tri-color, with varying pixel spacing depending on color, size and viewing 
distance.  They are used primarily as message centers to convey information and advertising to consumers. 

Page | 7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
GalaxyPro® displays are full-matrix outdoor displays capable of displaying text, graphics and animation, as well as prerecorded video 
clips.  The product was developed to meet the video needs of the commercial market, primarily large retail market applications such as 
auto dealerships and shopping centers.  GalaxyPro® displays have varying pixel spacing and are capable of producing 68 billion colors. 

The Venus®  1500  display  control  software  is  used  to  control  the  creation  of  messages  and  graphic  sequences  for  uploading  to  the 
Galaxy® and GalaxyPro® displays.  This software is designed to be user friendly and applicable to all general advertising or message 
applications.  We  also  provide  software  kits,  allowing  system  integrators  to  write  their  own  software  using  the  Venus®  1500  to 
communicate to the displays. 

ITS Dynamic Message Signs (DMS).  DMS products include  a wide range  of  LED displays  for road management, mass transit and 
aviation applications.  The Vanguard® family of dynamic message displays is typically used to direct traffic and inform motorists.  These 
displays are used over freeways, on arterial roads, near bridges, at toll booths and in other locations.  We have also developed a control 
system for these displays to help transportation agencies manage large networks of displays. 

Space Availability Displays.  This product line is our digit and directional displays, which are primarily marketed and sold for use in 
parking  facilities.  They  include  multi-line displays delivered  in vertical  cabinets  or drop-in digit panels designed to be mounted in 
existing structures or signs. 

Audio Systems.  Our audio systems include both standard and custom options.  Standard audio systems are designed to meet the needs 
of a variety of outdoor sports venues based on the size and configuration of the facility.  Custom indoor and outdoor systems are for 
larger venues and venues with unique seating configurations.  Our sound systems are often integrated into an overall venue solution for 
scoring, timing, message display and/or video capability. 

Out-of-Home Advertising Displays.  Our line of out-of-home advertising displays includes billboards and street furniture displays. 

Our line of static and digital billboards offers a unique display solution for the Out-of-Home (“OOH”) advertising industry.  The products 
are  used  to  display  static  images  which  change  at  regular  intervals.  These  systems  include  many  features  unique  to  the  outdoor 
advertising  market,  such  as  our  patented  mounting  system,  self-adjusting  brightness,  improved  energy  consumption,  and  enhanced 
network security. 

The Visiconn® system is the software application for controlling content and playback loops for  digital billboard applications.  This 
system can transform any Internet-ready computer into a secure, global control center for multiple LED displays, flat panel monitors 
and other display technologies. 

Our line of street furniture engages people with advertising content at eye level as they walk through campuses, cityscapes, and outlet 
malls.  This design enhances the message and complements surrounding architecture.  These advertising light boxes are our most flexible 
solution for static, scrolling and digital OOH campaigns. 

Digit and Price Displays.  This product line includes our DataTime® and Fuelight™ displays.  The DataTime® product line consists of 
outdoor  time  and  temperature  displays  which  use  a  remote  sensor  for  temperature  data.    Fuelight™  digit  displays  are  specifically 
designed for the petroleum industry, offering high visibility and quick fuel price updates using the Fuelink™ control software. 

Dynamic Messaging Systems™: Our dynamic messaging systems include indoor networked solutions for retailers, convenience stores 
and other businesses.  These solutions allows customers to broadcast advertising campaigns and other information through the software, 
media players and visual hardware. 

Raw Materials 

Materials used in the production of our video display systems are sourced from around the world.  We source some of our materials 
from a limited number of suppliers due to the proprietary nature of the materials.  The loss of a key supplier or a defect in the supplied 
material could have an adverse impact on our business and operations.  Our sourcing group works to implement strategies to mitigate 

Page | 8  

 
 
 
 
 
 
 
 
 
 
 
 
 
these risks.  Periodically, we enter into pricing agreements or purchasing contracts under which we agree to purchase a minimum amount 
of product in exchange for guaranteed price terms over the length of the contract, which generally does not exceed one year. 

Intellectual Property 

We own or hold licenses to use numerous patents, copyrights, and trademarks on a global basis.  Our policy is to protect our competitive 
position by filing U.S. and international patent applications to protect technology and improvements that we consider important to the 
development  of  our  business.    This  will  allow  us  to  pursue  infringement  claims  against  competitors  for  protection  due  to  patent 
violations.  We also rely on nondisclosure agreements with our employees and agents to protect our intellectual property.  Despite these 
intellectual property protections, there can be no assurance a competitor will not copy the functions or features of our products. 

Seasonality 

Our  net  sales  and  profitability  historically  have  fluctuated  due  to  the  impact  of  large  project  orders,  such  as  display  systems  for 
professional sports facilities, colleges and universities, and spectacular projects in the commercial area, as well as the seasonality of the 
sports market.  Large project orders can include a number of displays, controllers, and subcontracted structure builds, each of which can 
occur on varied schedules according to the customer's needs.  Net sales and gross profit percentages also have fluctuated due to other 
seasonal factors, including the impact of holidays, which primarily affects our third quarter. 

Our gross margins on large custom and large standard orders tend to fluctuate more than on small standard orders.  Large product orders 
involving competitive bidding and substantial subcontract work for product installation generally have lower gross margins.  Although 
we follow the percentage of completion method of recognizing revenues for large custom orders, we nevertheless have experienced 
fluctuations in operating results and expect our future results of operations will be subject to similar fluctuations. 

Working Capital 

For information regarding working capital items, see “Management’s Discussion and Analysis of Financial Condition and Results of 
Operations-Liquidity and Capital Resources” in Part II, Item 7 of this Form 10-K. 

Customers 

We have a large and diverse worldwide customer base, ranging from local main street business owners to the owners and operators of 
premier professional sports arenas.  Our customers are important to us, and we strive to serve them over the long-term to earn their 
future business.  The loss of one or more customers could have an adverse effect on us.  While we are not economically dependent on 
any single customer, within our Commercial business unit digital billboard niche, two major customers account for more than 50 percent 
of sales.  See "Note 2. Segment Reporting" of the Notes to our Consolidated Financial Statements included in this Form 10-K for our 
primary markets and customers of each business unit. 

Backlog 

Our backlog consists of contractually binding sales agreements or purchase orders we expect to fill within the next 24 months.  Orders 
are booked and included in backlog only upon receipt of an executed contract and any required deposits. As a result, certain orders for 
which we have received binding letters of intent or contracts will not be booked until all required contractual documents and deposits 
are received.  In addition, order bookings can vary significantly on a quarterly basis as a result of the timing of large orders.  Because 
order backlog may be subject to extended delivery schedules, orders may be canceled, and orders have varied estimated profitability, 
our backlog is not necessarily indicative of future net sales or net income.  Backlog can fluctuate due to large order booking timing and 
seasonality.  Backlog is not a measure defined by U.S. generally accepted accounting principles ("GAAP"), and our methodology for 
determining backlog may vary from the methodology used by other companies in determining their backlog amounts. 

Page | 9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Government and Other Regulation 

In the United States and other countries, various laws, regulations and ordinances restrict the installation of outdoor signs and displays, 
particularly  in  the  commercial  market.  These  laws  and  regulations  impose  greater  restrictions  on  electronic  displays  versus  non-
electronic displays due to alleged concerns over aesthetics or driver safety.  These factors may prevent or inhibit us from selling products 
to some prospective customers. 

Our manufacturing facilities and products comply with industry specific requirements, including environmental rules and regulations 
and  safety  standards.    These  requirements  include  quality,  manufacturing  process  controls,  manufacturing  documentation,  supplier 
certification of raw materials, and various safety tests.  Our products and production processes require the storage, use and disposal of 
a variety of hazardous chemicals under applicable laws. 

Our global supply chain and sales distribution channels subject us to various trade compliance regulations.  These requirements include 
certification of country of origin, classification within the various tariff codes, and compliance with other specific product or country 
import/export regulations. 

We believe we are in material compliance with these requirements. 

Competition 

We encounter a wide variety of competitors that vary by product, geographic area, and business unit.  Our competitors are both United 
States and foreign companies and range in size and product offerings.  Some of our competitors compete in certain markets by providing 
lower-cost display systems, which are  of a lesser quality with lower product performance  or include less customer support.  Other 
competitors use sponsorships as a means to win the business at a location. 

We believe that our ability to compete depends upon product quality and features, technical expertise, service breadth, and cost-effective 
solutions. 

Research and Development 

We believe our engineering and product development capability and experience are very important factors to continue to develop the 
most up-to-date digital displays and control system solutions desired by the market. 

Employees 

As  of  April 30,  2016,  we  employed  approximately  2,470  full-time  employees  and  approximately  315  part-time  and  temporary 
employees.  Of these employees, approximately 1,000 were in manufacturing, 560 were in sales and marketing, 575 were in customer 
service, 395 were in engineering and 255 were in general and administrative.  None of our employees are represented by a collective 
bargaining agreement.  We believe employee relations are good. 

Item 1A.  RISK FACTORS 

The factors that are discussed below, as well as the matters that are generally set forth in this Form 10-K and the documents incorporated 
by reference herein, could materially and adversely affect the Company’s business, results of operations and financial condition. 

We operate in highly competitive markets and face significant competition and pricing pressure.  If  we are unable to keep up 
with the rapidly changing product market or compete effectively, we could lose market share, and our results of operations could 
be negatively impacted. 

The electronic display industry is characterized by ongoing product improvement, innovations and development.  We compete against 
products produced in foreign countries and the United States.  In addition, our products compete with other forms of advertising, such 
as television, print media and fixed display signs.  Our competitors may develop cheaper, more efficient products, or they may be willing 
Page | 10  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
to charge lower prices to increase their market share.  Some competitors have more capital and other resources, which may allow them 
to take advantage of acquisition opportunities or adapt more quickly to changes in customer requirements.  To remain competitive, we 
must anticipate and respond quickly to our customers’ needs, enhance our existing products, introduce new products and features, and 
continue to price our products competitively. 

Our results of operations can be substantially affected by whether we are awarded large contracts and the size and timing of 
large contracts. 

Our revenues and earnings have varied in the past and are likely to vary in the future.  When awarded large contracts, primarily in the 
college and professional sports facilities market, the OOH niche, and the large spectacular niche, the timing and amount could cause 
material fluctuations in our net sales and earnings.  Awards of large contracts and their timing and amount are difficult to predict, may 
not be repeatable, and are outside of our control.  Operating results in one quarter or fiscal year may not be indicative of future operating 
results. Some factors that may cause our operating results to vary include: 

•   new product introductions; 
•   variations in product and product mix; and 
•   delays or cancellations of orders. 

Unanticipated  warranty  and  other  costs  for  defective  products  could  adversely  affect  our  financial  condition  and  results  of 
operations and reputation. 

We provide warranties  on  our products with terms varying  from  one to 10  years.  In addition, we  offer extended warranties.  These 
warranties require us to repair or replace  faulty products and meet certain performance standards, among other  customary  warranty 
provisions.  Although we  continually monitor our warranty  claims and accrue a liability  for estimated warranty  costs, unanticipated 
claims could have a material adverse impact on our financial results.  During fiscal 2016, we discovered a warranty issue caused by a 
mechanical device failure within a module for displays primarily in our OOH application built prior to fiscal 2013.  We increase our 
accrued  warranty  obligations  by  $9.2  million  during  fiscal  2016  and  $1.2  million  during  fiscal  2015  for  probable  and  reasonably 
estimable costs to remediate this issue.  See "Note 17. Commitments and Contingencies" of the Notes to our Consolidated Financial 
Statements included in the Form 10-K for more information regarding our warranty accrual.  In some cases, we may be able to subrogate 
a claim back to a subcontractor or supplier if the subcontractor or supplier supplied the defective product or performed the service, but 
this  may  not  always  be  possible.    In  addition,  the  need  to  repair  or  replace  products  with  design  and  manufacturing  defects  could 
adversely affect our reputation.  The time required to remediate the claim may take time and could result in lost or deferred revenue, 
lead to costly warranty expenses, and could have a material adverse impact on our financial condition and operating results. 

We enter into fixed-priced contracts on a regular basis, which could reduce our profits. 

As  part  of  our  strategy,  we  enter  into  capped  or  fixed-price  contracts.    Because  of  the  complexity  of  many  of  our  client  contracts, 
accurately estimating the cost, scope and duration of a particular contract can be a difficult task.  If our actual costs exceed original 
estimates on fixed-price contracts, our profits will be reduced.  Because of the large scale, customer timelines, seasonality of our business 
or long duration of some contracts, unanticipated cost increases may occur as a result of several factors including, but not  limited to: 
increases in the cost or shortages of materials or labor; unanticipated technical problems; required project modifications not initiated by 
the  customer;  suppliers’  or  subcontractors’  failure  to  perform  or  delay  in  performing  their  obligations;  and  capacity  constraints.  In 
addition to increased costs, these factors could delay delivery of products which may result in the assessment of liquidated damages or 
other contractual damages.  Unanticipated costs that we are unable to pass on to our customers or our payment of delay damages under 
fixed contracts would negatively impact our profits. 

Backlog may not be indicative of future revenue or profitability. 

Many of our products have long sales, delivery and acceptance cycles.  In addition, our backlog is subject to order cancellations and 
delays.  Orders normally contain cancellation provisions to permit our recovery of costs expended and a pro-rata portion of the profit.  If 
projects are delayed, revenue recognition can occur over longer periods of time, and projects may remain in the backlog for extended 

Page | 11 

 
 
 
 
 
 
 
 
 
 
 
 
periods of time.  If we receive relatively large orders in any given quarter, fluctuations in the levels of the quarterly backlog can result 
because the backlog may reach levels which may not be sustained in subsequent quarters. 

Unanticipated events resulting in credit losses could have a material adverse impact on our financial results. 

Significant portions of our sales are to customers who place large orders for custom products.  We closely monitor the credit worthiness 
of our customers and have not, to date, experienced significant credit losses.  We mitigate our exposure to credit risk, to some extent, by 
requiring deposits, payments prior to shipment, progress payments and letters of credit.  However, because some of our exposure to 
credit  losses  is  outside  of  our  control,  unanticipated  events  resulting  in  credit  losses  could  have  a  material  adverse  impact  on  our 
operating results. 

We depend on a single-source or a limited number of suppliers for our raw materials and components, and the loss of any of 
these suppliers or an increase in cost of raw materials could harm our business. 

We obtain some of our raw materials from one or limited number of suppliers.  If we cannot obtain key raw materials from our suppliers, 
the raw materials may not be readily available from other suppliers, other suppliers may not agree to supply the materials to us on terms 
as favorable as the terms we currently receive, or the raw materials from any other suppliers may not be of adequate and consistent 
quality.  Although we believe our supply of raw materials is adequate for the needs of our business, we cannot assure that new sources 
of supply will be available when needed.  Any interruption in our supply of raw materials could affect our ability to manufacture our 
products until a new source of supply is located and, therefore, could have a material adverse effect on our business, financial condition 
or results of operations. 

In addition, we purchase various raw materials and components in order to manufacture our products.  Historically, fluctuations in the 
prices of these raw materials and components have not had a material impact on our business.  In the future, however, if we experience 
increases in the price of raw materials and components and are unable to pass on those increases to our customers, it could n egatively 
affect our business, financial condition or results of operations. 

Our international operations are exposed to additional risks and uncertainties, including unfavorable political developments, 
weak foreign economies, and compliance with foreign governmental requirements, which may impact our results of operations. 

For the 2016, 2015, and 2014 fiscal years, revenue outside the United States represented approximately 18%, 20%, and 18% of our 
consolidated net sales, respectively.  Our operations and earnings throughout the world have been and may in the future  be adversely 
affected  by  changes  in  trade,  monetary  and  fiscal  policies,  laws  and  regulations,  or  other  activities  of  United  States  and  foreign 
governments, agencies, and similar organizations.  These conditions include, but are not limited to, changes in  a country's or region's 
economic or political conditions; trade regulations affecting production, pricing and marketing of products; local labor conditions and 
regulations;  reduced  protection  of  intellectual  property  rights  in  some  countries;  changes  in  the  regulatory  or  legal  environment; 
restrictions and foreign exchange rate fluctuations; and burdensome taxes and tariffs and other trade barriers.  International risks and 
uncertainties  also  include  changing  social  and  economic  conditions,  terrorism,  political  hostilities  and  war,  difficultly  in  enforcing 
agreements or collecting receivables and increased transportation and other shipping costs.  The likelihood of such occurrences and their 
overall effect on us vary greatly from country to country and are not predictable.  These factors may result in a decline in net sales or 
profitability and could adversely affect our ability to expand our business outside of the United States. 

Our future results may be affected by legal compliance risks related to the United States Foreign Corrupt Practices Act and 
other anti-bribery and anti-corruption laws for the countries in which we operate. 

We are required to comply with the United States Foreign Corrupt Practices Act, which prohibits United States companies from engaging 
in bribery or making other prohibited payments to foreign officials for the purpose of obtaining or retaining business, and other similar 
regulations in other areas of the world.  It also requires us to maintain specific record-keeping standards and adequate internal accounting 
controls.  In addition, we are subject to similar requirements in other countries.  Bribery, corruption, and trade laws and regulations, and 
the enforcement thereof, are increasing in frequency, complexity and severity on a global basis.  Although we have internal policies and 
procedures with the intention of assuring compliance with these laws and regulations, our employees, contractors, agents and licensees 
involved in our international sales may take actions in violations of such policies.  If our internal controls and compliance program do 
Page | 12  

 
 
 
 
 
 
 
 
 
 
 
not adequately prevent or deter our employees, agents, distributors, suppliers and other third parties with whom we do business from 
violating anti-bribery, anti-corruption or similar laws and regulations, we may incur severe fines, penalties and reputational damage. 

We may fail to continue to attract, develop and retain key management personnel, which could negatively impact our operating 
results. 

We depend on the performance of our senior executives and key employees, including experienced and skilled technical personnel.  The 
loss of any of our senior executives could negatively impact our operating results and ability to execute our business strategy.  Our future 
success will also depend upon our ability to attract, train, motivate and retain qualified personnel. 

We may not be able to utilize our capacity efficiently or accurately plan our capacity requirements, which may negatively affect 
our business and operating results. 

We increase our production capacity and the overhead supporting production based on anticipated market demand.  Market demand, 
however, has not always developed as expected or remained at a consistent level.  This underutilization risk can potentially decrease our 
profitability and result in the impairment of certain assets. 

The following factors are among those that could complicate capacity planning for market demand: 

•  
changes in the demand for and mix of products that our customers buy; 
•   our ability to add and train our manufacturing staff in advance of demand; 
•  
the market’s pace of technological change; 
•   variability in our manufacturing productivity; and 
•  

long lead times for our plant and equipment expenditures. 

We have been required to conduct a good faith reasonable country of origin analysis on our use of “conflict minerals,” which 
has imposed and may impose additional costs on us and could raise reputational challenges and other risks. 

The SEC has promulgated final rules in connection with the Dodd-Frank Wall Street Reform and Consumer Protection Act regarding 
disclosure of the use of certain minerals, known as conflict minerals, mined from the Democratic Republic of the Congo and adjoining 
countries.  As required annually, we filed Forms SD in May 2015 and May 2016 reporting our work performed to gain information on 
the source of conflict minerals we use.  We incurred costs associated with complying with these disclosure requirements.  As we continue 
our due diligence, we may face reputational challenges if we continue to be unable to verify the origins for all conflict minerals used in 
our products.  We may also encounter challenges in our efforts to satisfy customers that may require all of the components of products 
purchased to be certified as conflict free.  If we are not able to meet customer requirements, customers may choose to disqualify us as a 
supplier. 

Our actual results could differ from the estimates and assumptions used to prepare our financial statements, which could have 
a material impact on our financial condition and results of operations. 

Our management is required under U.S. GAAP to make estimates and assumptions as of the dates of our financial statements.  These 
estimates and assumptions affect the recognition of contract revenue, costs, profits or losses in applying the principles of percentage of 
completion; estimated amounts for warranty costs; the collectability of billed and unbilled accounts receivable and the amount of any 
allowance for doubtful accounts; the continuing utility of our property and equipment; the amount of estimated liabilities; the valuation 
of  assets  acquired  plus  liabilities,  goodwill,  and  intangible  assets  assumed  in  acquisitions;  and  the  valuation  of  stock-based 
compensation.    If  management's  estimates  and  assumptions  are  not  accurate,  our  financial  results  or  results  of  operation  could  be 
adversely affected. 

Page | 13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If our internal control over financial reporting is found to be ineffective, our financial statements may not be fairly stated, raising 
concerns for investors and potentially adversely affecting our stock price. 

Under  Section 404  of  the  Sarbanes-Oxley Act  of  2002,  we  are  required  to  evaluate  and  determine  the  effectiveness  of  our  internal 
controls over financial reporting.  We have made, and will continue to make, changes to our internal controls and procedures for financial 
reporting and accounting systems to meet  our reporting obligations as a public company.  We may encounter problems or  delays in 
completing the review and evaluation, implementing improvements, or receiving a positive attestation from our independent registered 
public accounting firm.  In addition, our assessment of internal controls may identify deficiencies in our internal controls over financial 
reporting or other matters which may raise concerns for investors and therefore adversely affect our stock price. 

If goodwill or other intangible assets in connection with our acquisitions become impaired, we could take significant non-cash 
charges against earnings. 

We  have  pursued  and  will  continue  to  seek  potential  acquisitions  to  complement  and  expand  our  existing  businesses,  increase  our 
revenues and profitability, and expand our markets.  As a result of prior acquisitions, we have goodwill and intangible assets recorded 
on our consolidated balance sheet as described in "Note 6. Long-Lived Assets" of the Notes to our Consolidated Financial Statements 
included in this Form 10-K.  Under current accounting guidelines, we must assess, at least annually, whether the value of goodwill and 
other intangible assets has been impaired.  Any reduction or impairment of the value of goodwill or other intangible assets will result in 
charges against earnings, which would adversely affect our results of operations in future periods. 

Acquisitions and divestitures pose financial, management and other risks and challenges. 

We routinely explore acquiring other businesses and assets.  Periodically, we may also consider disposing of certain assets, subsidiaries, 
or lines of business. Acquisitions or divestitures present financial, managerial and operational challenges.  These include, but are not 
limited to, the following: 

•   diversion of management attention; 
•   difficulty with integrating acquired businesses; 
•   difficulty with the integration of different corporate cultures;  
•   personnel issues; 
•  
•  
•   potential disputes with the buyers or sellers;  
•  
•  

increased expenses; 
assumption of unknown liabilities and indemnification obligations;  

the time involved in evaluating or modifying the financial systems of an acquired business; and  
establishment of appropriate internal controls.  

There can be no assurance that we will engage in any acquisitions or divestitures or that we will be able to do so on terms that will result 
in any expected benefits. 

The terms and conditions of our credit facility impose restrictions on our operations, and if we default on our credit facility, it 
could have a material adverse effect on our results of operations and financial condition and make us vulnerable to adverse 
economic or industry conditions. 

The  terms  and  conditions  of  our  credit  facilities  impose  restrictions  limiting  our  ability  to  incur  debt,  merge,  sell  assets,  make 
distributions (including cash dividends) and create or incur liens.  The availability of credit facilities is also subject to certain covenants 
as explained in “Item 7 - Management’s Discussion and Analysis of Financial Condition and Results of Operations.”  A breach of any 
of these covenants could result in an event of default under our credit facility.  Upon the occurrence of an event of default, the lender 
could  elect  to  declare  any  and  all  amounts  outstanding  under  such  facility  to  be  immediately  due  and  payable  and  terminate  all 
commitments to extend further credit.  For additional information on financing agreements, see, "Note 10. Financing Agreements" of 
the Notes to our Consolidated Financial Statements included in this Form 10-K. 

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In addition, it is anticipated that borrowings from our existing credit facilities and cash provided by operating activities should provide 
sufficient  funds  to  finance  our  capital  expenditures,  working  capital  and  otherwise  meet  operating  expenses  and  debt  service 
requirements.  However, if additional capital is required, there can be no assurance we will be able to obtain such capital when needed 
or on satisfactory terms.  Also, market conditions can negatively impact our customers' ability to fund their projects and can impact our 
vendors, suppliers, and subcontractors and may not allow them to perform their obligations to us. 

If we became unable to obtain adequate surety bonding or letters of credit, it could adversely affect our ability to bid on new 
work, which could have a material adverse effect on our future revenue and business prospects. 

In line with industry practice, we are  often required to provide performance and surety bonds to customers and may be required to 
provide letters of credit.  These bonds and letters of credit provide credit support for the client if we fail to perform our obligations under 
the contract.  If security is required for a particular project and we are unable to obtain a bond or letter of credit on terms acceptable to 
us, we may not be able to pursue that project.  In addition, bonding may be more difficult to obtain in the future or may be  available 
only at significant additional cost as a result of general conditions that affect the insurance and bonding markets. 

We may be unable to protect our intellectual property rights effectively, or we may infringe upon the intellectual property of 
others, either of which may have a material adverse effect on our operating results and financial condition. 

We rely on a variety of intellectual property rights we use in our products and services.  We may not be able to successfully preserve our 
intellectual property rights in the future, and these rights could be invalidated, circumvented or challenged.  In particular, the laws of 
certain countries in which our products are sold do not protect our products and intellectual property rights to the same extent as the 
laws of the United States.  If litigation is necessary in the future to enforce our intellectual property rights, to protect our trade secrets or 
to determine the validity and scope of the proprietary rights of others, such litigation could result in substantial costs and diversion of 
resources. 

In addition, intellectual property of others also has an impact on our ability to offer some of our products and services for specific uses 
or at competitive prices.  Competitor's patents or other intellectual property may limit our ability to offer products or services to our 
customers.  Any infringement or claimed infringement of the intellectual property rights of others could result in litigation and adversely 
affect our ability to continue to provide, or could increase the cost of providing, products and services. 

The outcome of pending and future claims or litigation can have a material adverse impact on our business, financial condition, 
and results of operations. 

We  can  be  a  party  to  litigation  in  the  normal  course  of  business.    Litigation  and  regulatory  proceedings  are  subject  to  inherent 
uncertainties, and unfavorable rulings can and do occur.  Pending or future claims against us could result in professional liability, product 
liability, criminal liability, warranty obligations or other liabilities to the extent we are not insured against a loss or our insurance fails 
to provide adequate coverage.  Also, a well-publicized actual or perceived threat of litigation could adversely affect our reputation and 
reduce the demand for our products. 

Our data systems could fail or their security could be compromised, causing a material adverse effect on our business. 

We rely heavily on digital technologies for the successful operation of our business and for the collection and retention of business data.  
Any failure of our digital systems, or any breach of our systems’ security measures, could adversely affect our operations, at least until 
our data can be restored and/or the breaches remediated.  Despite the security measures we have in place, our facilities and systems and 
those of our third-party service providers may be vulnerable to cybersecurity breaches, acts of vandalism, computer viruses, misplaced 
or lost data, programming, and/or human errors or other similar events.  Any misappropriation, loss or other unauthorized disclosure of 
confidential or personally identifiable information, whether by us or by our third-party service providers, could adversely affect our 
business  and  operations.    Any  disruption  in  our  digital  technologies  could  affect  our  business  and  operations,  including  our 
manufacturing processes, severely damaging our reputation with customers, suppliers, employees and investors and expose us to risk of 
litigation and liability. 

Page | 15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The protections we have adopted and to which we are subject may discourage takeover offers favored by our shareholders. 

Our articles of incorporation, by-laws and other corporate governance documents and the South Dakota Business Corporation Act (SD 
Act) contain provisions that could have an anti-takeover effect and discourage, delay or prevent a change in control or an acquisition 
that many shareholders may find attractive. These provisions make it more difficult for our shareholders to take some corporate actions. 
These provisions relate to: 

•  

•  

•  

the ability of our Board of Directors to issue undesignated shares on terms and with the rights, preferences and designations  
determined by the Board without shareholder action; 
the classification of our Board of Directors, which effectively prevents shareholders from electing a majority of the directors 
at any one meeting of shareholders; 
the adoption of a shareholder rights plan providing for the exercise of common stock purchase rights when a person becomes 
the beneficial owner of 15 percent or more of our outstanding common stock (subject to certain exceptions); 

•   under  the  SD Act,  limitations  on  the  voting  rights  of  shares  acquired  in  specified  types  of  acquisitions  and  restrictions  on 

specified types of business combinations; and 

•   under the SD Act, prohibitions against engaging in a “business combination” with an “interested shareholder” for a period of 
four years after the date of the transaction in which the person became an interested shareholder unless the business combination 
is approved. 

These provisions may deny shareholders the receipt of a premium on their common stock, which in turn may have a depressive effect 
on the market price of our common stock. 

Our common stock has at times been thinly traded, which may result in low liquidity and price volatility. 

The daily trading volume of our common stock has at times been relatively low.  If this were to occur in the future, the liquidity and 
appreciation of our common stock may not meet our shareholders’ expectations, and the prices at which our stock trades may be volatile.  
The market price of our common stock could be adversely impacted as a result of sales by existing shareholders of a large number of 
shares of common stock in the market or by the perception such sales could cause. 

Significant changes in the market price of our common stock could result in securities litigation claims against us. 

The  market  price  of  our  common  stock  has  fluctuated  and  will  likely  continue  to  fluctuate,  and  in  the  past,  companies  that  have 
experienced significant changes in the market price of their stock have been subject to securities litigation claims. We may be the target 
of this type  of litigation in the  future.  Securities litigation against us could  result  in substantial costs and divert  our management’s 
attention from other business concerns, which could harm our business. 

Our executive officers, directors and principal shareholders have the ability to significantly influence all matters submitted to 
our shareholders for approval. 

Dr. Aelred  Kurtenbach served as our Chairman of the Board  until September 3, 2014, when he retired.  Mr. Reece Kurtenbach, Dr. 
Aelred Kurtenbach's son, serves as our Chairman and Chief Executive Officer.  In addition, Dr. Aelred Kurtenbach has two other children 
who serve as our Vice President of Human Resources and as our Vice President of Manufacturing.  Together, these individuals, in the 
aggregate, beneficially owned 9.5% of our outstanding common stock as of June 13, 2016, assuming the exercise by them of all of their 
options  that  were  currently  exercisable  or  that  vest  within  60  days  of  June 13,  2016.    In  addition,  our  other  executive  officers  and 
directors, in the aggregate, beneficially owned an additional 4.8% of our outstanding common stock as of June 13, 2016, assuming the 
exercise by them of all of their options currently exercisable or that vest within 60 days of June 13, 2016.  While this does not represent 
a majority of our outstanding common stock, if these shareholders were to choose to act together, they would be able to significantly 
influence all matters submitted to our shareholders for approval, as well as our management and affairs.  For example, these persons, if 
they choose to act together, could significantly influence the election of directors and approval of any merger, consolidation, sale of all 
or substantially all of our assets or other business combination or reorganization.  This concentration of voting power could delay or 
prevent an acquisition of us on terms that other shareholders may desire.  The interests of this group of shareholders may not always 
coincide with the interests of other shareholders, and they may act in a manner that advances their best interests and not necessarily 
Page | 16  

 
 
 
 
 
 
 
 
 
 
those of other shareholders, including seeking a premium value for their common stock, and might affect the prevailing market price for 
our common stock. 

Unexpected events, including natural disasters, may increase our cost of doing business or disrupt our operations. 

The occurrence of one or more unexpected events, including war, terrorist acts, fires, tornadoes, floods and severe weather in the United 
States or in other countries in which we operate may disrupt our operations as well as the operations of our customers. Such acts could 
create additional uncertainties,  forcing customers to reduce, delay,  or  cancel already planned projects.  These events could  result in 
damage to, and a complete or partial closure of, one or more of our manufacturing facilities, which could make it difficult to supply our 
customers with product and provide our employees with work, thereby adversely affecting our business, operating results or financial 
condition. 

Item 1B.  UNRESOLVED STAFF COMMENTS 

None. 

Item 2.  PROPERTIES 

Our  principal  real  estate  properties  are  located  in  areas  we  deem  necessary  to  meet  sales,  service  and  operating  requirements.  We 
consider all of our properties to be both suitable and adequate to meet our requirements for the foreseeable future.  A description of our 
principal facilities is set forth below: 

Facilities 

Owned or 
Leased 
Brookings, SD, USA 
Owned 
Redwood Falls, MN, USA  Owned 

Square 
Footage  Facility Activities 
773,000  Corporate Office, Manufacturing, Sales, Service 
120,000  Manufacturing, Sales, Service, Office 

Rupelmonde, Belgium 

Ennistymon, Ireland 

Sioux Falls, SD, USA 

Shanghai, China 

Burlington, Canada 

Owned 

Owned 

Leased 

Leased 

Leased 

40,000  Manufacturing, Sales, Service, Office 

44,000  Manufacturing, Sales, Service, Office 

177,000  Manufacturing, Sales, Service, Office 

90,500  Manufacturing, Sales, Service, Office 

15,500 

Sales, Service, Office 

The remaining sales and service  offices located throughout the United States, Canada, Europe, South America, and the Asia-Pacific 
regions are small offices, generally consisting of less than 10,000 square feet leased under operating leases.  These lease obligations 
expire on various dates, with the longest commitment extending to fiscal 2022.  We believe all of our leases will be renewable at market 
terms, at our discretion, or that suitable alternative space would be available to lease under similar terms and conditions.  See "Note 17. 
Commitments  and  Contingencies"  of  the  Notes  to  our  Consolidated  Financial  Statements  included  in  the  Form  10-K  for  further 
information on lease obligations.  

Item 3.  LEGAL PROCEEDINGS 

We are involved in a variety of legal actions relating to various matters during the normal course of business.  Although we are unable 
to predict the ultimate outcome of these legal actions, it is the opinion of management that the disposition of these matters, taken as a 
whole, will not have a material adverse effect  on our  financial condition or results of  operations.  See  "Note 17. Commitments and 
Contingencies" of the Notes to our Consolidated Financial Statements included in the Form 10-K for further information on any legal 
proceedings and claims. 

Item 4.  MINE SAFETY DISCLOSURES 

Not applicable. 

Page | 17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II 

Item  5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER 
PURCHASES OF EQUITY SECURITIES 

Our common stock is quoted on The NASDAQ Global Select Market under the symbol “DAKT.”  As of June 13, 2016, we had 1,135 
shareholders of record.  Following are the high and low sales prices for our common stock for each quarter within the last two fiscal 
years. 

Fiscal Year 2016 

Sales Price 

High 

Low 

Cash 
Dividends 
Declared 

Fiscal Year 2015 

Sales Price 

High 

Low 

1st Quarter 
2nd Quarter 
3rd Quarter 
4th Quarter 

$ 

12.23     $ 
12.24    
10.25    
8.72    

10.13     $ 
8.20    
7.37    
6.90    

0.10     $ 
0.10    
0.10    
0.10    

14.47     $ 
13.68    
13.87    
13.05    

11.05     $ 
11.02    
11.48    
10.03    

Cash 
Dividends 
Declared 
0.10  
0.10  
0.10  
0.10  

On June 16, 2016, our Board of Directors declared a regular quarterly dividend payment of $0.06 per share and a special dividend of 
$0.04 per share payable on July 8, 2016 to holders of record of our common stock on June 27, 2016. 

Although we expect to continue to pay dividends for the foreseeable future, any and all subsequent dividends will be reviewed regularly 
and declared by the Board at its discretion.  In addition, our credit facility imposes limitations on our ability to pay dividends as further 
described in “Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations – Liquidity and Capital 
Resources.” 

Page | 18  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Performance Graph 

The following graph shows changes during the period from April 30, 2011 to April 30, 2016 in the value of $100 invested in: (1) our 
common stock; (2) The NASDAQ Composite; and (3) the Standard and Poor's 600 Index for Electronic Equipment Manufacturers.  The 
values of each investment as of the dates indicated are based on share prices plus any cash dividends, with the dividends reinvested on 
the date they were paid.  The calculations exclude trading commissions and taxes. 

Page | 19 

 
 
 
 
 
 
Item 6.  SELECTED FINANCIAL DATA (in thousands, except per share data) 

The table below provides selected historical financial data, which should be read in conjunction with "Management's Discussion and 
Analysis of Financial Condition and Results of Operations" and the Consolidated Financial Statements and the Notes to the Consolidated 
Financial Statements, which are included in Items 7 and 8 of this Annual Report on Form 10-K.  The statement of operations data for 
the fiscal years ended April 30, 2016, May 2, 2015 and April 26, 2014 and the balance sheet data at April 30, 2016 and May 2, 2015 are 
derived  from, and are qualified by reference to, the audited Consolidated Financial Statements included  elsewhere in this Form 10-
K.  The statement of operations data for the fiscal years ended April 27, 2013 and April 28, 2012 and the balance sheet data at April 26, 
2014, April 27, 2013 and April 28, 2012 are derived from audited financial statements that are not included in this Form 10-K.  

Statement of Operations Data: 

Net sales 
Gross profit 
Gross profit margin 
Operating income 
Operating margin 
Net income 

Diluted earnings per share 

2016 

2015 

2014 

2013 

2012 

$  570,168  
121,019  

  $  615,942  
144,579  

  $  551,970  
141,710  

  $  518,322  
133,894  

  $  489,526  
113,437  

21.2 %  
2,495  

0.4 %  

2,061  
0.05  

23.5 %  

31,285  

5.1 %  

20,882  
0.47  

44,443 

25.7 %  

36,557  

6.6 %  

22,206  
0.51  

43,762 

25.8 %  

30,600  

5.9 %  

22,779  
0.53  

42,621 

23.2 % 

10,275  

2.1 % 

8,489  
0.20  

42,304 

Weighted average diluted shares outstanding 

44,456 

Balance Sheet Data: 
Working capital 
Total assets 
Total long-term liabilities 
Total shareholders' equity 
Cash dividends per share 

$  123,714  
349,948  
27,364  
201,067  
0.40  

  $  149,075  
379,479  
25,420  
212,039  
0.40  

  $  140,532  
357,451  
20,624  
203,119  
0.39  

  $  125,456  
319,418  
16,480  
188,246  
0.73  

  $  119,833  
315,967  
15,989  
190,805  
0.62  

Daktronics, Inc. operates on a 52 or 53 week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of  each year.  
When April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  Within each fiscal year, each quarter is comprised 
of 13 week periods following the beginning of each fiscal year.  In each 53 week year, an additional week is added to the first quarter 
and each of the last three quarters is comprised of a 13 week period.  The fiscal years ended April 30, 2016, April 26, 2014, April 27, 
2013, and April 28, 2012 contained operating results for 52 weeks while the fiscal year ended May 2, 2015 contained operating results 
for 53 weeks. 

Item 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS 

The  following discussion provides  our highlights and commentary related to  factors impacting  our  financial  conditions and  further 
describes the results of operations.  The most significant risks and uncertainties are discussed in "Item 1A. Risk Factors." 

This discussion should be read in conjunction with the accompanying Consolidated Financial Statements and Notes to the Consolidated 
Financial Statements included in this Form 10-K. 

EXECUTIVE OVERVIEW 

Our mission is to be the world leader at informing and entertaining audiences through dynamic audio-visual communication systems.  
We measure our success through estimated market share based on estimated market demand for digital displays and generating profits 
over the long-term.  Our success is contingent on the depth and quality of our products, including related control systems, the depth of 
our service offerings and our technology serving these market demands.  These qualities are important for our long-term success because 
our products have finite lifetimes and we strive to win replacement business from existing customers. 

Page | 20  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Increases in user adoption; the acceptance of a variety of digital solutions; and the decline of digital solution pricing over the years has 
increased the size of the global market.  With this positive demand, strong competition exists across all of our business units, which 
causes margin constraints.  Projects with multi-million revenue potential also attract competition, which generally reduces 
profitability. 

We organize around customer segments and geographic regions as further described in "Note 2. Segment Reporting" of the Notes to our 
Consolidated  Financial  Statements  included  in  this  Form  10-K.    Each  business  segment  also  has  unique  key  growth  drivers  and 
challenges.   

Commercial Business Unit: Over the long-term, we believe growth in the Commercial business unit will result from a number of factors, 
including: 

•   Standard display product market growth due to market adoption and lower product costs, which drive marketplace expansion.  
Standard display products are used to attract or communicate with customers and  potential customers of retail, commercial, 
and  other  establishments.  Pricing  and  economic  conditions  impact  our  success  in  this  business  unit.   We  utilize  a  reseller 
network to distribute our standard products. 

•   National accounts standard display market  opportunities due to their desire to  communicate their message, advertising and 
content  consistently  across  the  country.    Increased  demand  is  possible  from  retailers,  quick  serve  restaurants,  petroleum 
businesses, and other nationwide organizations.   
Increasing interest in spectaculars, which include very large and sometimes highly customized displays as part of entertainment 
venues such as casinos, amusement parks and Times Square type locations. 

•  

•   Dynamic messaging systems demand growth due to market adoption and marketplace expansion.   
•   The introduction of architectural lighting products for commercial buildings, which real estate owners use to add accents or 

effects to an entire side or circumference of a building to communicate messages or to decorate the building. 

•   The continued deployment of digital billboards as OOH companies continue developing new sites and start to replace digital 
billboards which are reaching end of life.  This is dependent on there being no adverse changes in the digital billboard regulatory 
environment, which could restrict  future deployments  of billboards, as well as maintaining our current market share  of the 
business concentrated in a few large OOH companies. 

•   Replacement cycles within each of these areas.   

Live Events Business Unit: Over the long-term, we believe growth in the Live Events business unit will result from a number of factors, 
including: 

•   Facilities spending more on larger display systems to enhance the game-day and event experience for attendees. 
•   Lower product costs, driving an expansion of the marketplace. 
•   Our product and service offerings, which remain the most integrated and comprehensive offerings in the industry. 
•   The competitive nature of sports teams, which strive to out-perform their competitors with display systems. 
•   The desire for high-definition video displays, which typically drives larger displays or higher resolution displays, both of which 

increase the average transaction size. 

•   Replacement cycles within each of these areas.   

High School Park and Recreation Business Unit: Over the long-term, we believe growth in the High School Park and Recreation business 
unit will result from a number of factors, including: 

•  

•  

Increased demand for video systems in high schools as school districts realize the revenue generating potential of these displays 
versus traditional scoreboards. 
Increased demand for different types of displays, such as message centers at schools to communicate to students, parents and 
the broader community. 

•   The use of more sophisticated displays in athletic facilities, such as aquatic venues in schools. 

Page | 21 

 
 
 
 
 
 
 
 
 
 
 
Transportation Business Unit: Over the long-term, we believe growth in the Transportation business unit will result from increasing 
applications and acceptance of electronic displays to manage transportation systems, including roadway, airport, parking, transit and 
other applications.   Effective use  of the United  States transportation infrastructure requires intelligent transportation sys tems.  This 
growth is highly dependent on government spending, primarily by the federal government, along with the continuing acceptance of 
private/public partnerships as an alternative funding source. 

International Business Unit: Over the long-term, we believe growth in the International business unit will result from achieving greater 
penetration in various geographies and building products more suited to individual markets.  We are broadening our product offerings 
into the transportation segment in Europe and the Middle East.  We currently focus on third-party advertising market opportunities and 
the factors listed in each of the other business units to the extent they apply outside the United States and Canada. 

Each of our business units is impacted by adverse economic conditions in different ways and to different degrees.  The effects of an 
adverse  economy  are  generally  less  severe  on  our  sports  related  business  as  compared  to  our  other  businesses,  although  in  severe 
economic downturns, the sports business also can be severely impacted.  Our Commercial and  International business units are highly 
dependent on economic conditions in general. 

The cost and selling prices of our products have decreased over time and are expected to continue to decrease in the future.  As a result, 
each year we must sell more product to generate the same or greater level of net sales as in previous fiscal years.  This price decline has 
been significant as a result of increased competition across all business units. 

Page | 22  

 
 
 
 
CRITICAL ACCOUNTING POLICIES AND ESTIMATES 

The  following  discussion  and  analysis  of  financial  condition  and  results  of  operations  are  based  upon  our  consolidated  financial 
statements, which have been prepared in accordance with U.S. generally accepted accounting principles ("GAAP").  The preparation of 
these financial statements requires us to make estimates and judgments affecting the reported amounts of assets, liabilities, revenues and 
expenses and related disclosure of contingent assets and liabilities.  On a regular basis, we evaluate our estimates, including those related 
to total costs on long-term construction-type contracts, costs to be incurred for product warranties and extended maintenance contracts, 
bad  debts,  excess  and  obsolete  inventory,  income  taxes,  share-based  compensation,  goodwill  impairment  and  contingencies.  Our 
estimates are based on historical experience and on various other assumptions believed to be reasonable under the circumstances, the 
results of which form the basis for making judgments about the carrying values of assets and liabilities not readily apparent from other 
sources.  Actual results may differ from these estimates. 

We believe the following critical accounting policies require significant judgments and estimates in the preparation of our consolidated 
financial statements: 

Revenue  recognition  on  long-term  construction-type  contracts. Earnings  on  construction-type  contracts  are  recognized  on  the 
percentage-of-completion  method,  measured  by  the  percentage  of  costs  incurred  to  date  to  estimated  total  costs  for  each 
contract.  Contract costs include all direct material and labor costs and those indirect costs related to contract performance.  Indirect 
costs include charges for such items as facilities, engineering and project management.  Provisions for estimated losses on uncompleted 
contracts are made in the period such losses are capable of being estimated.  Generally, construction-type contracts we enter into have 
fixed prices established, and to the extent the actual costs to complete construction-type contracts are higher than the amounts estimated 
as of the date of the financial statements, the resulting gross margin would be negatively affected in future quarters when we revise our 
estimates.  Our practice is to revise estimates as soon as such changes in estimates are known.  We do not believe there is a reasonable 
likelihood there will be a material change in future estimates or assumptions we use to determine these estimates.  We combine contracts 
for accounting purposes when they are negotiated as a package with an overall profit margin objective, essentially represent an agreement 
to do a single project for a customer, involve interrelated construction activities, and are performed concurrently or sequentially.  When 
a group  of  contracts is combined, revenue and profit are  recognized uniformly  over the performance  of the combined projects.  We 
segment  revenues  in  accordance  with  the  contract  segmenting  criteria  in  Accounting  Standards  Codification  (“ASC”)  650-35, 
Construction-Type and Production-Type Contracts. 

Allowance for doubtful accounts.  We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of 
our customers to make required payments.  If the financial condition of our customers were to deteriorate, resulting in an impairment of 
their ability to make payments, additional allowances may be required.  To identify impairment in customers’ ability to pay, we review 
aging reports, contact customers in connection with collection efforts and review other available information.  Although we consider 
our allowance for doubtful accounts adequate, if the financial condition of our customers were to deteriorate and impair their ability to 
make payments to us, additional allowances may be required in future periods.  We do not believe there is a reasonable likelihood there 
will be a material change in the future estimates or assumptions we use to determine the allowance for doubtful accounts.  As of April 30, 
2016 and May 2, 2015, we had an allowance for doubtful accounts balance of approximately $2.8 million and $2.3 million, respectively. 

Warranties.  We have recognized an accrued liability for warranty obligations equal to our estimate of the actual costs to be incurred in 
connection  with  our  performance  under  the  warranties.  Generally,  estimates  are  based  on  historical  experience  taking  into  account 
known or expected changes.  If we would become aware of an increase in our estimated warranty costs, additional accruals may become 
necessary, resulting in an increase in costs of goods sold.  As of April 30, 2016 and May 2, 2015, we had approximately $30.5 million 
and $26.5 million accrued for these costs, respectively.  Due to the difficulty in estimating probable costs related to certain warranty 
obligations, there is a reasonable likelihood that the ultimate remaining costs to remediate the warranty claims could differ materially 
from the  recorded accrued  liabilities.  See  "Note 17. Commitments and Contingencies"  of the Notes to  our Consolidated Financial 
Statements included in the Form 10-K for further information on warranties.  

Extended  warranty  and  product  maintenance.  We  recognize  deferred  revenue  related  to  separately  priced  extended  warranty  and 
product maintenance agreements.  The deferred revenue is recognized ratably over the contractual term.  If we would become aware of 
an increase in  our  estimated  costs under these agreements in  excess  of  our deferred  revenue, additional charges may be necessary, 
resulting in an increase in costs of goods sold.  In determining if additional charges are necessary, we examine cost trends on the contracts 
Page | 23 

 
 
 
 
 
 
 
 
 
and other information and compare them to the deferred revenue.  We do not believe there is a reasonable likelihood there will be a 
material change in the future estimates or assumptions we use to determine estimated costs under these agreements.  As of April 30, 
2016 and May 2, 2015, we had $15.1 million and $13.1 million of deferred revenue related to separately priced extended warranty and 
product maintenance agreements, respectively. 

Inventory.  Inventories are stated at the lower of cost or market.  Market refers to the current replacement cost, except market may not 
exceed the net realizable value (that is, the estimated selling price in the ordinary course of business less reasonably predictable costs of 
completion and disposal), and market is not less than the net realizable value reduced by an allowance for normal profit margins.  In 
valuing inventory, we estimate market value where it is believed to be the lower of cost or market, and any necessary changes are charged 
to costs of goods sold in the period in which they occur.  In determining market value, we review various factors such as current inventory 
levels, forecasted demand and technological obsolescence.  We do not believe there is a reasonable likelihood there will be a material 
change in the future estimates or assumptions we use to calculate the estimated market value of inventory.  However, if market conditions 
change, including changes in technology, product components used in our products or expected sales, we may be exposed to unforeseen 
losses which could be material. 

Income taxes.  We operate in multiple income tax jurisdictions both within the United States and internationally. Our annual tax rate is 
determined based on our income, statutory tax rates and the tax impacts of items treated differently for tax purposes than for financial 
reporting purposes in each tax jurisdiction. Tax laws require that certain items be included in the tax returns at different times than the 
items are reflected in the financial statements. Some of these differences are permanent, such as expenses that are not deductible in our 
tax return, and some differences are temporary and reverse over time, such as depreciation expense. These temporary differences create 
deferred tax assets and liabilities and reflect the enacted income tax rates in effect for the years in which the differences are expected to 
reverse. We consider a valuation allowance for deferred tax assets if it is "more likely than not" that some or all of the benefits will not 
be realized. 

Because we operate in multiple income tax jurisdictions both within the United States and internationally, management must determine 
the appropriate allocation of income and expenses to each of these jurisdictions based on current interpretations of complex income tax 
regulations. 

Income tax authorities in all jurisdictions regularly  perform audits of  our income tax  filings. Income tax audits associated  with the 
allocation of income, expenses and other complex issues, including transfer pricing methodologies, may require an extended period of 
time  to  resolve  and  may  result  in  significant  income  tax  adjustments  if  changes  to  the  income  allocation  are  required  between 
jurisdictions with different income tax rates. 

We have no deferred tax liability recognized relating to our investment in foreign subsidiaries where the earnings have been indefinitely 
reinvested.  If circumstances change and it becomes apparent that some or all of the undistributed untaxed earnings of a subsidiary will 
be remitted to the United States, we will accrue a tax expense at that time.  We have approximately $9.1 million of untaxed earnings 
which have been indefinitely reinvested. 

Asset Impairment.  Carrying values of goodwill and other intangible assets with indefinite lives are reviewed at least annually for possible 
impairment in accordance with ASC 350, Intangibles - Goodwill and Other.  Our impairment review involves estimating the fair value 
of goodwill and indefinite-lived intangible assets using a combination  of a market approach and an income (discounted cash  flow) 
approach at the reporting unit level, requiring significant management judgment with respect to revenue and expense growth rates, 
changes in working capital, and the selection and use of an appropriate discount rate.  The estimates of fair value of reporting units are 
based on the best information available as of the date of the assessment.  The use of different assumptions would increase or decrease 
estimated  discounted  future  operating  cash  flows  and  could  increase  or  decrease  any  impairment  charge.  We  use  our  judgment  in 
assessing whether assets may have become impaired between annual impairment tests.  Indicators such as adverse business conditions, 
economic factors and technological change or competitive activities may signal an asset has become impaired. 

Carrying values for long-lived tangible assets and definite-lived intangible assets, excluding goodwill and indefinite-lived intangible 
assets, are reviewed for possible impairment as circumstances warrant in connection with ASC 360-10-05-4, Impairment or Disposal of 
Long-Lived Assets.  Impairment reviews are conducted when we believe a change in circumstances in the business or external factors 
warrants a review.  Circumstances such as the discontinuation of a product or product line, a sudden or consistent decline in the forecast 
Page | 24  

 
 
 
 
 
 
 
 
for a product, changes in technology or in the way an asset is being used, a history of negative operating cash flow, or an adverse change 
in legal factors or in the business climate, among others, may be indicators that trigger an impairment review.  Our initial impairment 
review to determine if a potential impairment charge is required is based on an undiscounted cash flow analysis at the lowest level for 
which identifiable cash flows exist.  The analysis requires judgment with respect to changes in technology, the continued success of 
product lines, future volume, revenue and expense growth rates, and discount rates. 

Share-based compensation.  We use the Black-Scholes standard option pricing model (“Black-Scholes model”) to determine the fair 
value of stock options and stock purchase rights.  The determination of the fair value of the awards on the date of grant using the Black-
Scholes model is affected by our stock price as well as by assumptions regarding other variables, including projected employee stock 
option exercise behaviors, risk-free interest rate, expected volatility of our stock price in future periods, and expected dividend yield. 

We  analyze  historical  employee  exercise  and  termination  data  to  estimate  the  expected  life  assumption  of  a  new  employee  stock  
option.  We believe historical data currently represents the best estimate of the expected life of a new employee stock option.  The risk-
free interest rate we use is based on the U.S. Treasury zero-coupon yield curve on the grant date for a maturity similar to the expected 
life of the options.  We estimate the expected volatility of our stock price in future periods by using the historical volatility.  We use an 
expected dividend yield consistent with our dividend yield over the period of time we have paid dividends in the Black-Scholes option 
valuation model.  The amount of share-based compensation expense we recognize during a period is based on the portion of the awards 
ultimately expected to vest.  We estimate pre-vesting option forfeitures at the time of grant by analyzing historical data, and we revise 
those estimates in subsequent periods if actual forfeitures differ from those estimates. 

If  factors change and we employ different assumptions for estimating share-based  compensation  expense in  future periods  or if we 
decide to use a different valuation model, the expense in future periods may differ significantly from what we have recorded in the 
current period and could materially affect our net earnings and net earnings per share in a future period. 

RECENT ACCOUNTING PRONOUNCEMENTS 

For a summary of recently issued accounting pronouncements and the effects those pronouncements on our financial results, refer to 
"Note  1.  Nature  of  Business  and  Summary  of  Critical Accounting  Policies"  of  the  Notes  to  our  Consolidated  Financial  Statements 
included elsewhere in this Report. 

RESULTS OF OPERATIONS 

Daktronics, Inc. operates on a 52 or 53 week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year.  
When April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  Within each fiscal year, each quarter is comprised 
of 13 week periods following the beginning of each fiscal year.  In each 53 week year, an additional week is added to the first quarter 
and each of the last three quarters is comprised of a 13 week period.  The years ended April 30, 2016, May 2, 2015, and April 26, 2014 
contained operating results for 52, 53, and 52 weeks, respectively. 

Page | 25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Sales 

April 30, 
2016 

May 2, 
2015 

2016 vs 2015 

April 26, 
2014 

2015 vs 2014 

(dollars in thousands) 

Amount 

  Amount 

Dollar 
Change 

Percent 
Change 

  Amount 

Dollar 
Change 

Percent 
Change 

Net Sales: 

Commercial 
Live Events 
High School Park and Recreation 

Transportation 
International 

Orders: 

Commercial 
Live Events 
High School Park and Recreation 

Transportation 
International 

$  148,261     $  165,793     $  (17,532 ) 
231,877    
(26,726 ) 
2,378  
67,657    
3,916  
48,333    
102,282    
(7,810 ) 
$  570,168     $  615,942     $  (45,774 ) 

205,151    
70,035    
52,249    
94,472    

(10.6 )%   $  154,754     $  11,039  
34,631  
197,246    
(11.5 )%  
59,531    
8,126  
3.5  %  
54,861    
(6,528 ) 
8.1  %  
16,704  
85,578    
(7.6 )%  
(7.4 )%   $  551,970     $  63,972  

$  135,824     $  170,209     $  (34,385 ) 
(5,977 ) 
7,297  
5,989  
(43,711 ) 
$  560,786     $  631,573     $  (70,787 ) 

226,354    
69,188    
50,845    
114,977    

220,377    
76,485    
56,834    
71,266    

(20.2 )%   $  155,840     $  14,369  
1,023  
225,331    
(2.6 )%  
9,376  
59,812    
10.5  %  
1,788  
49,057    
11.8  %  
27,883  
87,094    
(38.0 )%  
(11.2 )%   $  577,134     $  54,439  

7.1  % 
17.6  % 
13.7  % 

(11.9 )% 
19.5  % 

11.6  % 

9.2  % 
0.5  % 
15.7  % 

3.6  % 
32.0  % 
9.4  % 

Sales and orders were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more common 52 week 2016 
fiscal year.  The fiscal years ended April 30, 2016 and April 26, 2014 contained 52 weeks.  The additional week of sales constituted 
approximately 2% of the decrease in the sales for 2016 fiscal year compared to fiscal 2015 and 2% of the increase in sales for the 2015 
fiscal year compared to the 2014 fiscal year. 

Fiscal Year 2016 as compared to Fiscal Year 2015 

Commercial: The decrease in net sales for fiscal 2016 compared to fiscal 2015 was the net result of a decrease of sales in our billboard 
niche due to volatility of order timing and general market delay in placing orders as compared to prior periods due to customer capital 
allocation decisions and overall satisfaction with our product lifetime, leading to longer product replacement cycles.  There were higher 
than usual fiscal 2015 first quarter billboard sales caused by construction site delays in late fiscal 2014 that moved more work into fiscal 
2015.  Sales in our spectacular niche were also down compared to last year due to the timing of projects, which was offset by an increase 
in the sales of our on-premise niche. 

The decrease in orders for fiscal 2016 compared to fiscal 2015 was primarily due to the softening in customer demand in the digital 
billboard niche and delayed customer commitments on large custom video project orders in our spectacular niche.  Orders increased in 
our national account niche because of increased demand from a national company using petroleum displays.  Orders were up slightly 
in our on-premise business.  

We continue to see adoption of video solutions in our Commercial business unit marketplace.  We see opportunity for orders and sales 
in  our  billboard,  on-premise,  and  national  account  niches  due  to  replacement  cycles.   A  number  of  large  custom  video  contract 
opportunities are available in the marketplace.  Due to a number of factors, such as the discretionary nature of customers committing to 
a system, economic dependencies, and competitive factors, it is difficult to predict orders and net sales for fiscal 2017.  We expect growth 
in this business unit over the long-term, assuming favorable economic conditions. 

Live Events:  The decrease in net sales for fiscal 2016 compared to fiscal 2015 was primarily due to the timing of orders converting to 
sales based on customer delivery expectations and due to the slight decline of orders for the year. 

Page | 26  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The decrease in orders for fiscal 2016 compared to fiscal 2015 was primarily the result of the order timing variability on large projects.  
In addition, we had a large National Football League ("NFL") order in fiscal 2015, and no order of similar size occurred during fiscal 
2016.   

We continue to see ongoing interest from venues at all levels to increase the size and capability of their display system in our Live Events 
business unit marketplace.  A number of factors, such as the discretionary nature of customers committing to upgrade systems, long 
replacement cycles, and competitive factors make forecasting fiscal 2017 orders and net sales difficult.  We expect growth in this business 
unit over the long-term, assuming favorable economic conditions and success of counteracting competitive pressures.   

High School Park and Recreation:  The increase in net sales for fiscal 2016 compared to fiscal 2015 was primarily  due to increased 
demand for large display systems. 

The increase in orders for fiscal 2016 compared to fiscal 2015 was primarily due to larger average order sizes due to increased video 
projects during fiscal 2016 and increased win rates across the market. 

We continue to see opportunities to sell larger video systems and our classic scoring and message centers in fiscal 2017, primarily in 
high school facilities which benefit from our sports marketing services that generate advertising revenue to fund the display systems and 
because  of  schools'  desires  to  communicate  with  students  and  parents.  For  the  long  term,  we  believe  this  market  presents  growth 
opportunities as the economy continues to improve and larger video systems are adopted. 

Transportation:  The increase in net sales for fiscal 2016 compared to fiscal 2015 was primarily the result of increased availability of 
federal funding for intelligent transportation and mass transit projects. 

The increase in orders for fiscal 2016 compared to fiscal 2015 was primarily due to market demand for intelligent transportation systems 
due to the availability of federal funding from a number of departments of transportation across the United States and success in winning 
mass transit projects.  

 A number of factors, such as transportation funding, the competitive environment, customer delivery changes and various other factors, 
make forecasting orders and net sales difficult for fiscal 2017.  However, the stability of long-term federal transportation funding and 
the number of capital projects for highways and public transit that include dynamic message signs show signs of growth over the long-
term.  Without transportation funding, payments to states could be reduced and could have a negative impact on our sales and financial 
results in the Transportation business unit. 

International:  The decrease in net sales for fiscal 2016 compared to fiscal 2015 was the net result of a lower volume of orders.   

The decrease in orders for fiscal 2016 compared to fiscal 2015 was primarily due to global macroeconomic conditions, a strong U.S. 
dollar, competition, and the timing and volatility of large orders 

For fiscal 2017, while our pipeline for large commercial and sports and transportation remains strong, macroeconomic headwinds which 
may impact order bookings and timing making it difficult to predict order and sales levels for fiscal 2017.  For the long-term, we believe 
the International business unit has the potential for sales growth as we penetrate markets with our established sales networks to increase 
our International market share and due to the increased use and adoption of our technology globally.  

Backlog:    The  product  order  backlog  as  of  April 30,  2016  was  $181.2  million  as  compared  to  $190.5  million  as  of  May 2, 
2015.  Historically,  our  backlog  varies  due  to  the  seasonality  of  our  business,  the  timing  of  large  projects,  and  customer  delivery 
schedules for these orders.  The backlog decreased from one year ago in our Commercial and International business units and increased 
in our other business units. 

Page | 27 

 
 
 
 
 
 
 
 
 
 
 
 
 
Fiscal Year 2015 as compared to Fiscal Year 2014 

Commercial: The increase in net sales for fiscal 2015 compared to fiscal 2014 was the net result of an increase in sales in the billboard 
niche due to the timing of orders and shipments.  Weather related issues at our customers' billboard construction sites caused delayed 
shipments and moved sales from fiscal 2014 into early fiscal 2015.  Sales in our spectacular niche increased due to increased market 
activity, which was offset by decreases in our on-premise and national account niches caused by the soft economic market. 

The increase in orders for fiscal 2015 compared to fiscal 2014 was primarily the net result of an increase in orders in our large custom 
video contract niche due to increased market activity in this area.  There was a slight increase in orders in our billboard niche, which 
was offset by decreases in our on-premise and national account niches due to the soft economic market. 

Live Events:  The increase in net sales for fiscal 2015 compared to fiscal 2014 was primarily due to an increase in the number of multi-
million dollar projects in professional sports stadiums and arenas used by Major League Baseball, the National Basketball Association, 
the NFL, and the National Hockey League, which was offset by decreases in multi-sport arenas and sales related to college and university 
venues. 

Orders for fiscal 2015 compared to fiscal 2014 were relatively flat. 

High  School  Park  and  Recreation:  The  increase  in  net  sales  for  fiscal  2015  compared  to  fiscal  2014  was  primarily  the  result  of  a 
difference in order timing.  We experienced many orders that were pushed out from our fourth quarter of  fiscal 2014 into the first six 
months of fiscal 2015.  The increase in sales also is due to production and delivery on a higher volume of orders and an increase in 
service agreements. Order transaction size also increased due to larger display sizes, which increased sales prices. 

The increase in orders for fiscal 2015 compared to fiscal 2014 was primarily due to higher orders of video and sound systems as some 
orders  pushed  into  the  first  six  months  of  fiscal  2015  from  the  fourth  quarter  of  fiscal  2014  due  to  customer  timing,  increased 
opportunities in the market place, and an increase in the size of the display systems. 

Transportation:  The decrease in net sales for fiscal 2015 compared to fiscal 2014 was primarily the result of sales recognized during 
fiscal 2014 for three significant state transportation authorities and a significant transit project with no sales from recurring projects of 
a similar size recognized during fiscal 2015.  We believe some of the sales decline is due to the uncertainty in this market because of the 
lack of clarity on the approval, timing and funding levels of the federal Highway and Transportation Funding Act of 2014. 

The increase in orders for fiscal 2015 compared to fiscal 2014 was primarily due to the timing of orders received from state transportation 
authorities. 

International:  The increase in net sales for fiscal 2015 compared to fiscal 2014 was the net result of sales recognized for sports projects 
in Europe and Australia, retail spectaculars, and OOH billboard and street furniture products.  We believe the increased sales is a result 
of our ongoing strategy to grow our international presence.  In addition, Data Display's sales in the International business  unit were 
approximately $5.0 million for fiscal 2015; Data Display was not part of the International business unit in fiscal 2014. 

The increase in orders for fiscal 2015 compared to fiscal 2014 was primarily due to the increased amount of orders booked during the 
fourth quarter of fiscal 2015.  These orders are related to all of our international markets; however, a major portion was due to an order 
in the transportation market for over $12.0 million. 

Page | 28  

 
 
 
 
 
 
 
 
 
 
 
 
 
Gross Profit 

April 30, 2016 

Year Ended 

May 2, 2015 

April 26, 2014 

(dollars in thousands) 

 Amount 

As a Percent 
of Net Sales 

 Amount 

As a Percent 
of Net Sales 

 Amount 

As a Percent 
of Net Sales 

Commercial 
Live Events 
High School Park and 
Recreation 
Transportation 
International 

$ 

$ 

29,147    
36,568    

20,624 
16,572    
18,108    
121,019    

19.7 %   $ 
17.8  

29.4 
31.7  
19.2  
21.2 %   $ 

44,344    
40,945    

21,561 
14,647    
23,082    
144,579    

26.7 %   $ 
17.7  

31.9 
30.3  
22.6  
23.5 %   $ 

44,974    
43,019    

16,202 
16,126    
21,389    
141,710    

29.1 % 
21.8  

27.2 
29.4  
25.0  
25.7 % 

Fiscal Year 2016 as compared to Fiscal Year 2015 

The gross profit percentage decreased for fiscal 2016 compared to fiscal 2015.  This decline was primarily due to additional warranty 
charges in fiscal 2016, decreased volume levels through manufacturing areas, increased personnel costs, a change in the mix of business, 
and the increased competitive environment.  The following describes the overall impact by business unit: 

Commercial:  The gross profit percent decrease in the Commercial business unit for fiscal 2016 compared to fiscal 2015 was primarily 
the result of a $9.2 million warranty charge in our OOH product application, which decreased the Commercial gross profit percentage 
by 6.1% for the 2016 fiscal year.  This warranty charge relates to the costs of upgrading firmware to improve display performance and 
refurbishing displays.  Gross profit also declined due to low manufacturing utilization as a result of decreases in billboard demand, the 
product mix of sales, and overall competitiveness of large custom contracts.  See "Note 17. Commitments and Contingencies" of the 
Notes to our Consolidated Financial Statements included in the Form 10-K for more information regarding our warranty accrual. 

Live Events:  The slight gross profit percent increase in the Live Events business unit for fiscal 2016 compared to fiscal 2015 was the 
result  of  decreased  expenditures  incurred  for  overtime,  expediting,  and  shipping  costs  to  meet  critical  event  dates  incurred  for  our 
customers in fiscal 2015 that were not incurred in fiscal 2016 and improved manufacturing utilization, offset by an increase in warranty 
costs as a percent of sales and increases in personnel related expenses.   

High School Park and Recreation:  The gross profit percent decrease in the High School Park and Recreation business unit for fiscal 
2016 compared to fiscal 2015 primarily was due to recognizing a $1.3 million gain on the sale of our theatre rigging manufacturing 
division during the fiscal 2015, but no comparable transaction occurred during fiscal 2016.  Gross profit also declined due to increases 
in personnel related expenses. 

Transportation: The  gross  profit  percent  increase  in  the  Transportation  business  unit  for  fiscal  2016  compared  to  fiscal  2015  was 
primarily due to the product mix of sales and improved manufacturing utilization. 

International:  The gross profit percent decrease in the International business unit for fiscal 2016 compared to fiscal 2015 was primarily 
the result of low utilization of our international manufacturing facilities due to lower sales volume and increases in warranty costs as a 
percent of sales. 

It is difficult to project gross profit levels for fiscal 2017 because of the uncertainty regarding the level of sales, the sales mix and timing, 
and the competitive factors in our business.  We are focused on improving our gross profit margins as we execute our strategies for 
improved profitability which include enhanced capacity planning, releasing new product designs to lower overall costs of the product, 
improving reliability to reduce warranty expenses, meeting customer solution expectations, and improving operational effectiveness in 
the installation and services delivery areas.  We  continue to experience wage and benefit pressures through  our manufacturing  and 
services areas. 

Page | 29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fiscal Year 2015 as compared to Fiscal Year 2014 

The gross profit percentage decreased for fiscal 2015 compared to fiscal 2014.  This decline was due to the mix of business; a number 
of  multi-million  dollar  projects  that  generally  are  more  competitive  and  have  lower  profit  margins  and  include  a  higher  level  of 
subcontracted  installations;  additional  spending  due  to  capacity  constraints  in  our  second  quarter;  an  increase  in  expenses  for  our 
acquisition of Data Display in fiscal 2015; and competitive pressures in the marketplace. 

Commercial:  The gross profit percent decrease in the Commercial business unit for fiscal 2015 compared to fiscal 2014 was the result 
of the product mix of sales and manufacturing utilization, partially offset by lower warranty costs as a percent of sales. 

Live Events:  The gross profit percent decrease in the Live Events business unit for fiscal 2015 compared to fiscal 2014 was due to the 
effects of an increased mix of large custom contracts, the related increased mix of subcontracted installation activity, and  the higher 
volume of business during the second quarter which stretched our capacity.  In order to meet critical event dates for our sports customers, 
we had additional costs related to overtime, expediting, and shipping.  The installation activity generally lowers margins as we outsource 
subcontracted on-site work at general contracting rates which have lower margins than in-house video equipment production. 

High School Park and Recreation:  The gross profit percent increase in the High School Park and Recreation business unit for fiscal 
2015 compared to fiscal 2014 primarily was the result of overall gross margin improvement on contracts due to higher percentages of 
Daktronics Sports Marketing ("DSM") projects and improved manufacturing utilization.  In addition, in the first quarter of fiscal 2015, 
we recognized a $1.3 million gain on the sale of our theatre rigging division. 

Transportation: The  gross  profit  percent  increase  in  the  Transportation  business  unit  for  fiscal  2015  compared  to  fiscal  2014  was 
primarily the result of improved gross margins on contracts and standard orders and lower warranty costs as a percent of sales, partially 
offset by a decline in our manufacturing utilization. 

International:  The gross profit percent decrease in the International business unit for fiscal 2015 compared to fiscal 2014 was the net 
result of an overall gross margin decline on our large custom contracts, which generally have lower margins due to their competitive 
nature and low utilization of our international manufacturing facilities, including the factory and related costs acquired with the Data 
Display acquisition. 

Selling Expenses 

April 30, 2016 

May 2, 2015 

April 26, 2014 

Year Ended 

(dollars in thousands) 

Amount 

As a 
Percent of 
Net Sales   

Percent 
Change    Amount 

As a 
Percent of 
Net Sales   

Percent 
Change    Amount 

As a 
Percent of 
Net Sales 

Commercial 
Live Events 
High School Park and 
Recreation 
Transportation 
International 

$ 

$ 

15,938    
13,390    

10,310 
4,106    
15,068    
58,812    

10.7 %  
6.5  

14.7 
7.9  
15.9  
10.3 %  

0.9 %   $ 
(1.6 )   

(1.2 )   

(3.3 )   
8.6  
1.5 %   $ 

15,802    
13,611    

10,436 
4,244    
13,870    
57,963    

9.5 %  
5.9  

15.4 
8.8  
13.6  
9.4 %  

7.8 %   $ 
8.8  

(2.7 )   
28.0  
10.3  
7.7 %   $ 

14,662    
12,515    

10,727 
3,316    
12,574    
53,794    

9.5 % 
6.3  

18.0 
6.0  
14.7  
9.7 % 

All areas of selling expenses were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more common 
52 week fiscal year. The fiscal years ended April 30, 2016 and April 26, 2014 contained 52 weeks. 

Page | 30  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fiscal Year 2016 as compared to Fiscal Year 2015 

Selling expenses consist primarily of salaries, other employee-related costs, travel and entertainment expenses, facilities-related costs 
for sales and service offices, bad debt expenses, third-party commissions and expenditures for marketing efforts, including the costs of 
collateral materials, conventions and trade shows, product demos, and supplies. 

Selling  expense in  our Transportation,  Live Events, and  High School Park and Recreation business units decreased  for  fiscal 2016 
compared to fiscal 2015 primarily due to the additional week of selling expenses in the first quarter of fiscal year 2015 and decreases in 
our travel and entertainment expenses, marketing expenses, and third party commissions.  

Selling expense in our International business unit increased in fiscal 2016 compared to fiscal 2015 primarily due to increases in personnel 
expenses, bad debt expense, and third-party commissions. 

Selling expense in our Commercial business unit remained relatively flat. 

For fiscal 2017, we are focused on constraining cost growth throughout the company because of the short-term order uncertainty and to 
allocate additional resources to product design and development.  In addition, we expect a reduction in bad debt expense, which will 
contribute to flat to decreased selling expenses. 

Fiscal Year 2015 as compared to Fiscal Year 2014 

Selling expense in our Commercial, Live Events, Transportation, and International business units increased for fiscal 2015 compared to 
fiscal 2014 primarily due to increases in personnel expenses, travel and entertainment expense, marketing expense, the implementation 
of a sales opportunity management tool, the additional costs associated with the Data Display sales teams, and various other  expenses, 
with a reduction of bad debt and commission expenses. 

Selling expense in our High School Park and Recreation business unit remained relatively flat for fiscal 2015 compared to fiscal 2014. 

Other Operating Expenses 

April 30, 2016 

May 2, 2015 

April 26, 2014 

Year Ended 

(dollars in thousands) 

Amount   
$  32,801    
General and administrative 
Product design and development  $  26,911    

As a 
Percent of 
Net Sales   

5.8 %  
4.7 %  

Percent 
Change    Amount   
6.9 %   $  30,679    
9.2 %   $  24,652    

As a 
Percent of 
Net Sales   

5.0 %  
4.0 %  

Percent 
Change    Amount   
9.6 %   $  27,984    
5.5 %   $  23,375    

As a 
Percent of 
Net Sales 

5.1 % 
4.2 % 

All areas of operating expenses were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more 
common 52 week fiscal year. The fiscal years ended April 30, 2016 and April 26, 2014 contained 52 weeks. 

Fiscal Year 2016 as compared to Fiscal Year 2015 

General and administrative expenses consist primarily of salaries, other employee-related costs, professional fees, shareholder relations 
costs, facilities and equipment-related costs for administrative departments, training costs, amortization of intangibles, and the cost of 
supplies. 

General  and  administrative  expenses in  fiscal  2016  increased  as  compared  to  fiscal  2015  primarily  due  to  increases  in  information 
technology and personnel expenses, partially offset by decreases in professional fees. 

Page | 31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We expect general and administrative expenses to remain flat or only increase slightly for fiscal 2017 as compared to fiscal 2016 because 
we  want  to  constrain  cost  growth  throughout  the  Company  because  of  the  short-term  order  uncertainty  and  to  additional  allocate 
resources to product design and development.  We continue to project increases in information technology related costs.   

Product design and development expenses consist primarily  of salaries, other  employee-related  costs, facilities cost and equipment-
related costs and supplies.  Product development investments in the near term are focused on video technology with a range of pixel 
pitches  for  outdoor applications using  LED surface  mount technology, which  offers improved performance at a lower  cost point  as 
compared to our current offerings.  In addition, we continue to focus on various other products to standardize display components and 
control systems for both single site and network displays. 

Our costs for product development represent an allocated amount of costs based on time charges, materials costs and the overhead of 
our engineering departments.  Generally, a significant portion of our engineering time is spent on product development while the rest is 
allocated to large contract work and is included in cost of goods sold.  Product development expenses in fiscal 2016 increased compared 
to fiscal 2015 primarily due to an increase in time spent on the development of new or enhanced solutions development in order to meet 
market demand for these solutions.  The increase is primarily a function of the increased activity and includes personnel, materials, and 
professional services expenditures. 

We plan to accelerate activities in our design groups to complete development for a number of solution areas during fiscal 2017.  This 
acceleration is expected to cause product design and development expenses to increase in fiscal 2017. 

Fiscal Year 2015 as compared to Fiscal Year 2014 

General and administrative expenses in fiscal 2015 increased as compared to fiscal 2014 primarily due to an increase in professional 
services costs, personnel expenses, IT maintenance, and various other expenses.  These expenses included one-time costs incurred in 
the second quarter of fiscal 2015 for professional services to support the expansion of our International business and other on-going 
costs to support our anticipated business growth.  We incurred $0.4 million in general and administration expense for professional fees 
related to the Data Display acquisition. 

Product development expenses in fiscal 2015 increased compared to fiscal 2014 primarily due to an increase in materials used in the 
development of new products and labor costs assigned to product development projects. 

Other Income and Expenses 

April 30, 2016 

May 2, 2015 

April 26, 2014 

Year Ended 

(dollars in thousands) 

Interest income, net 
Other (expense) income, net 

Amount   
759    
(128 )  

$ 
$ 

As a 
Percent of 
Net Sales   
0.1  %  
—  %  

Percent 
Change    Amount   
896    
(498 )  

(15.3 )%   $ 
(74.3 )%   $ 

As a 
Percent of 
Net Sales   
0.1  %  
(0.1 )%  

Percent 
Change    Amount   
1,039    
(355 )  

(13.8 )%   $ 
40.3  %   $ 

As a 
Percent of 
Net Sales 

0.2  % 
(0.1 )% 

Fiscal Year 2016 as compared to Fiscal Year 2015 

Interest  income,  net:  We  generate  interest  income  through  short-term  cash  investments,  marketable  securities,  product  sales  on  an 
installment  basis,  or  in  exchange  for  the  rights  to  sell  and  retain  advertising  revenues  from  displays,  which  result  in  long-term 
receivables.  Interest expense is comprised primarily of interest costs on long-term marketing obligations. 

Interest income, net decreased in fiscal 2016 as compared to fiscal 2015 as a result of interest expenses related to a tax audit assessment.  
As a result of the volatility of working capital needs and changes in investing and financing activities, along with changes in the interest 
rate environment, it is difficult to project changes in interest income.  

Page | 32  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other (expense) income, net: The change in other income and expense, net for fiscal 2016 as compared to fiscal 2015 was primarily due 
to adjustment of contingent consideration for a past acquisition offset by foreign currency gains.   

Fiscal Year 2015 as compared to Fiscal Year 2014 

Interest income, net: Interest income decreased slightly for fiscal 2015 as compared to fiscal 2014 due to lower installment receivables. 

Other (expense) income, net: The change in other income and expense, net for fiscal 2015 as compared to fiscal 2014 is primarily due 
to unrealized foreign currency gains from the volatility of the Euro, Australian dollar, and Canadian dollar. 

Income Taxes 

The  effective  tax  rate  was  approximately  34.1  percent,  34.1  percent  and  40.4  percent  for  fiscal  2016,  fiscal  2015,  and  fiscal  2014, 
respectively.  

The effective income tax rate for fiscal 2016 includes the impact of The Protecting Americans from Tax Hikes Act of 2015  (“PATH 
Act”) signed by the President in December 2015. Under prior law, a taxpayer was not entitled to a research tax credit for qualifying 
amounts paid or incurred after December 31, 2014.  However, under the PATH Act, a taxpayer is now entitled to a research tax credit 
for qualifying amounts paid or incurred after December 31, 2014 with no expiration.  As a result of the retroactive reinstatement and 
permanent extension, we recognized approximately $2.0 million in tax benefits during fiscal 2016.  The benefit is largely offset by pre-
tax  losses  with  no  tax  benefit  due  to  valuation  allowances  and  the  current  year  establishment  of  valuation  allowances  in  certain 
jurisdictions of $1.2 million that were recognized during fiscal 2016. 

The effective income tax rate for fiscal 2015 includes the impact of The Tax Increase Prevention Act of 2014 signed by the President in 
December 2014, which extended the research tax credits for one year to December 31, 2014.  Under prior law, a taxpayer was entitled 
to a research tax credit for qualifying amounts paid or incurred on or before December 31, 2013.  The extension of the research credit is 
retroactive and includes amounts paid or incurred after December 31, 2013.  As a result of the retroactive extension,  we recognized 
approximately $1.3 million in tax benefits during fiscal 2015. 

The effective income tax rate for fiscal 2014 includes the impact of a $2.3 million valuation allowance against a deferred tax asset related 
to losses on an equity investment when it became more likely than not we would not realize the benefit.  The rate was also impacted by 
the research credit being effective for only a portion of the year.  For a more detailed description of the valuation allowance, please see 
"Note 13. Income Taxes" of the Notes to our Consolidated Financial Statements included in this Form 10-K.   

Page | 33 

 
 
 
 
 
 
 
 
 
 
 
 
Fiscal Year 2016 Fourth Quarter Summary 

During the fourth quarter of fiscal 2016, net sales decreased approximately 12.4 percent to $138.5 million as compared to $158.1 million 
in the fourth quarter of fiscal 2015.  Net sales decreased in the International, Commercial billboard and spectacular niches, and Live 
Events business units.  Net sales increased in the High School Park and Recreation business unit.  Transportation business unit net sales 
remained relatively flat.  Commercial business unit net sales decreased due to decreased customer demand in billboard and spectacular 
niches due to lower demand in the billboard segment from our national billboard customers and due to the volatility of order timing of 
large projects cause by various macroeconomic and customer decision delays.  Live Events business unit net sales decreased due to the 
timing of customer deliveries extending beyond the fiscal year.  High School Park and Recreation business unit net sales increased due 
to an increase in sales and service orders for increased project sizes.  International business unit net sales decreased due to lower orders 
during the last half of the year.   

Gross margin percentage decreased to approximately 20.2 percent in the fourth quarter of fiscal 2016 from approximately 22.3 percent 
in the fourth quarter of fiscal 2015.  The decrease in gross profit percentage was the net result of the additional warranty charge in fiscal 
2016 and the product mix of sales. 

Selling expenses increased to $15.9 million in the fourth quarter of fiscal 2016 compared to $14.6 million in the fourth quarter of fiscal 
2015.  The increase was primarily due to increased personnel expenses, including taxes and benefits, third party commissions, and bad 
debt expense, which were partially offset by decreases in travel and entertainment expenses and other expenses.  

General and administrative costs increased by approximately 10.5 percent in the fourth quarter of fiscal 2016 to $8.6 million as compared 
to $7.8 million in the fourth quarter of fiscal 2015.  The increase was primarily due to increased personnel expenses, including taxes and 
benefits, information technology, including software and hardware expenses, and professional fees.   

Product development costs increased by approximately 20.5 percent in the fourth quarter of fiscal 2016 to $7.1 million as compared to 
$5.9 million in the fourth quarter of fiscal 2015.  The increase was the result of increased development activities including personnel 
costs and cost of materials to produce and test prototypes.   

The  effective  tax  rate  was  0.6  percent  in  the  fourth  quarter  of  fiscal  2016  compared  to  45.0  percent  in  the  fourth  quarter  of  fiscal 
2015.  The effective income tax rate for fiscal 2016 includes the impact of a tax benefit of a book loss for the fourth quarter offs et by 
the impact of $1.0 million in valuation allowances against deferred tax assets related to foreign net operating losses recognized in the 
fourth quarter when it became more likely than not we would not realize the benefit of the losses. 

LIQUIDITY AND CAPITAL RESOURCES 

(dollars in thousands) 
Net cash provided by (used in): 

Operating activities 
Investing activities 
Financing activities 
Effect of exchange rate changes on cash 

Net increase in cash and cash equivalents 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

Percent 
Change 

$ 

$ 

13,275     $ 
(23,818 )  
(17,448 )  
(965 )  
(28,956 )   $ 

53,168    
(24,227 )  
(16,070 )  
(641 )  
12,230    

(75.0 )% 
(1.7 ) 
8.6  
50.5  
336.8  % 

Page | 34  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash flows from operating activities:  Operating cash flows result primarily from cash received from customers, which is offset by cash 
payments for inventories, income taxes, market and warranty obligations, and employee compensation. 

Cash provided by operating activities was $13.3 million for fiscal 2016 compared to $53.2 million in fiscal 2015.  The decrease in cash 
from operating activities of $39.9 million was the net result of a decrease for changes in net operating assets and liabilities of $23.3 
million, a decrease of $18.8 million in net income, a decrease of $1.2 million in  our deferred income taxes, net,  adjusted by a $1.8 
million increase in depreciation and amortization, a $1.1 million gain on the sale of property and equipment in fiscal 2015, and a $0.5 
million increase in other non-cash items. 

Overall, changes in operating assets and liabilities can be impacted by the timing of cash flow on large orders, which can cause significant 
fluctuations in the short term in inventory, accounts receivables, accounts payable, customer deposits, costs and earnings in excess of 
billings and various other operating assets and liabilities.  Variability in costs and earnings in excess of billings and billings in excess of 
costs relates to the timing of billings on construction-type contracts and revenue recognition, which can vary significantly depending on 
contractual payment terms and build and installation schedules.  Balances are also impacted by the seasonality of the sports markets.  
For  information  regarding  changes  in  operating  assets  and  liabilities,  see  "Note  14.  Cash  Flow  Information"  of  the  Notes  to  our 
Consolidated Financial Statements included in the Form 10-K. 

Cash flows from investing activities:  Cash used in investing activities totaled $23.8 million for fiscal 2016 compared to $24.2 million 
in fiscal 2015.  Purchases of property and equipment totaled $17.1 million in fiscal 2016 compared to $21.8 million in fiscal 2015.  

A net cash inflow of $4.0 million was recognized during fiscal 2015 from the disposition of our automated rigging systems division 
for theatre applications. No comparable transaction occurred in fiscal 2016. 

A net cash outlay of $7.9 million was recognized during fiscal 2016 compared to $6.3 million recognized in fiscal 2015 for acquisitions, 
investments in affiliates and equity investments.  

Cash flows from financing activities:  Cash used in financing activities was $17.4 million for fiscal 2016 compared to $16.1 million in 
fiscal 2015.  Dividends of $17.6 million, or $0.40 per share, were paid to Daktronics shareholders during fiscal 2016 compared to $17.4 
million, or $0.40 per share, paid to Daktronics shareholders during fiscal 2015.  

Other Liquidity and Capital  Resources Discussion: Although  we have $4.2 million  of retainage  on long-term  contracts included in 
receivables and costs in excess of billings as of April 30, 2016, we expect all of it to be collected within one year. 

Working capital was $123.7 million at April 30, 2016 and $149.1 million at May 2, 2015.  The changes in working capital, particularly 
changes in accounts receivable, accounts payable, inventory, costs in excess of billings and billings in excess of cost, and the seasonality 
of the sports market can have a significant impact on net cash provided by operating activities, largely due to the timing of payments 
and receipts.  Working capital changes were also attributable to the change in accounting for deferred tax assets.  All deferred tax assets 
are classified in long-term assets starting in the fourth quarter of fiscal 2016.  Historically, deferred tax assets were included in current 
assets.  We have historically financed working capital needs through a combination of cash flow from operations and borrowings under 
bank credit agreements.  

We have used and expect to continue to use cash reserves to meet our short-term working capital requirements.  On large product orders, 
the time between order acceptance and project completion may extend up to and exceed 24 months depending on the amount of custom 
work and a customer’s delivery needs.  We often receive down payments or progress payments on these product orders.  To the extent 
these payments are not sufficient to fund the costs and other expenses associated with these orders, we use working capital a nd bank 
borrowings to finance these cash requirements.  During the fourth quarter of fiscal 2016, we violated  one of our bank covenants, but 
received a waiver from our banking institution for the year ended April 30, 2016.  Although we are not currently using our credit line, 
which expires on November 15, 2016, any future covenant violations could impact our ability to obtain future financing.  For additional 
information  on  financing agreements, see,  "Note 10. Financing Agreements"  of the Notes to  our Consolidated Financial Statements 
included in this Form 10-K. 

Page | 35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
We utilize cash to pay dividends to our investors.   The following table summarizes the regular quarterly dividend declared and paid 
since the fiscal year end of May 2, 2015: 

Date Declared 

May 29, 2015 
September 3, 2015 

December 9, 2015 

February 29, 2016 

June 16, 2016 

Record Date 

June 12, 2015 
September 14, 2015 

December 21, 2015 

March 11, 2016 

June 27, 2016 

Payment Date 

June 23, 2015 
September 25, 2015 

December 30, 2015 

March 22, 2016 

July 8, 2016 

Amount per Share 

$0.10 
$0.10 

$0.10 

$0.10 

$0.06 

The following table summarizes the special dividends declared and paid since the fiscal year end of May 2, 2015:  

Date Declared 

June 16, 2016 

Record Date 

June 27, 2016 

Payment Date 

July 8, 2016 

Amount per Share 

$0.04 

Although we expect to continue to pay dividends for the foreseeable future, any and all subsequent dividends will be reviewed regularly 
and declared by the Board of Directors at its discretion. 

We are sometimes required to obtain performance bonds for display installations, and we have a bonding line available through a surety 
company for an aggregate of $150.0 million in bonded work outstanding.  If we were unable to complete the work and our customer 
would call upon the bond for payment, the surety company would subrogate its loss to Daktronics.  At April 30, 2016, we had $50.6 
million of bonded work outstanding against this line.   

Our business growth and profitability improvement strategies depend on investments in capital expenditures.  We are projecting capital 
expenditures to be approximately $20 million for fiscal 2017 for manufacturing equipment for new or enhanced product production, 
expanded capacity, investments in quality and reliability equipment, and continued information infrastructure investments.  

We believe  our working  capital available  from all sources will be adequate to meet the cash  requirements  of  our  operations in the 
foreseeable  future.   If  our growth  extends beyond current  expectations, profitability does not improve,  or  if we make any strategic 
investments, we may need to increase our credit facilities or seek other means of financing.  We anticipate we will be able to obtain any 
needed funds under commercially reasonable terms from our current lenders or other sources, although there can be no guarantee of 
such. 

OFF-BALANCE-SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS 

We enter into various lease, purchase and marketing obligations that require payments in future periods.  Operating lease obligations 
relate primarily to leased manufacturing space, office space, furniture, and vehicles.  Long-term marketing obligations relate to amounts 
due  in  future  periods  for  payments  on  net  sales  where  we  sold  and  installed  our  equipment  in  exchange  for  future  advertising 
revenue.  When certain advertising revenue thresholds are met, all or a portion of excess cash is owed back to the customer.  Conditional 
and  unconditional  purchase  obligations  represent  future  payments  for  inventory,  advertising  rights  and  various  other  products  and 
services purchase commitments. 

We have entered into standby letters of credit and surety bonds with financial institutions relating to the guarantee of future performance 
on contracts, primarily construction type contracts.  Performance guarantees are issued to certain customers to guarantee the operation 
and installation of the equipment and our ability to complete a contract.  These performance guarantees have various terms, which are 
generally one year. 

Page | 36  

 
 
 
 
 
 
 
 
 
 
 
 
As of April 30, 2016, our contractual obligations were as follows (in thousands): 

Contractual Obligations 

Cash commitments: 

Long-term obligations and accrued interest 
Operating leases 
Unconditional purchase obligations 
Conditional purchase obligations 
Unrecognized tax benefits 

Total 

Other commercial commitments: 

Standby letters of credit 
Surety bonds 

INFLATION 

Total 

Less than 
1 year 

  1-3 Years    4-5 Years   

After 5 
Years 

  $ 

  $ 

  $ 
  $ 

3,944     $ 
7,785    
1,107    
500    
3,016    
16,352     $ 

594     $ 

2,166    
1,012    
200    
3,016    
6,988     $ 

3,275     $ 
2,948    
95    
300    
—    
6,618     $ 

75     $ 

1,892    
—    
—    
—    
1,967     $ 

7,354     $ 
50,593     $ 

5,765     $ 
50,453     $ 

1,031     $ 
140     $ 

558     $ 
—     $ 

—  
779  
—  
—  
—  
779  

—  
—  

We believe inflation has not had a material effect on our operations or our financial condition, although it could in the future. 

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Foreign Currency Exchange Rates 

Through April 30, 2016, most of our net sales were denominated in U.S. dollars, and our exposure to foreign currency exchange rate 
changes on net sales had not been significant. For the fiscal year 2016, net sales originating outside the United States were 18% of total 
net sales, of which a portion was denominated in Canadian dollars, Euros, Chinese renminbi, British pounds, Australian dollars, Brazilian 
reais or other currencies.  We manufacture our products in the United States, China, Belgium, and Ireland.  Our results of operations 
could be affected by factors such as changes in foreign currency rates or weak economic conditions in foreign markets.  If we believed 
currency risk in any foreign location is significant, we would utilize foreign exchange hedging contracts to manage our exposure to the 
currency fluctuations.   

Over the long term, net sales to international markets are expected to increase as a percentage of net sales and, consequently, a greater 
portion of our business could be denominated in foreign currencies.  In addition, we may fund our foreign subsidiaries’ operating cash 
needs in the form of loans denominated in U.S. dollars.  As a result, operating results may become subject to fluctuations based upon 
changes  in  the  exchange  rates  of  certain  currencies  in  relation  to  the  U.S.  dollar.  To  the  extent  we  engage  in  international  sales 
denominated in U.S. dollars, an increase in the  value  of the  U.S. dollar  relative to  foreign currencies  could make  our products less 
competitive  in  international  markets.  This  effect  is  also  impacted  by  the  sources  of  raw  materials  from  international  sources.  We 
estimate that a 10 percent change in all foreign exchange rates would impact our reported income before taxes by approximately $1.0 
million.    This  sensitivity  analysis  disregards  the  possibilities  that  rates  can  move  in  opposite  directions  and  that  losses  from  one 
geographic area may be  offset by gains  from another geographic area.  We will  continue to monitor and minimize  our  exposure t o 
currency fluctuations and, when appropriate, use financial hedging techniques, including foreign currency forward contracts and options, 
to minimize the effect of these fluctuations.  However, exchange rate fluctuations as well as differing economic conditions, changes in 
political climates, differing tax structures and other rules and regulations could adversely affect our ability to effectively hedge exchange 
rate fluctuations in the future. 

We have foreign currency forward agreements in place to offset changes in the value of intercompany receivables from certain foreign 
subsidiaries due to changes in foreign exchange rates. The notional amount of these derivatives is $10.0 million, and all contracts mature 
within 15 months. These  contracts are marked to market  each balance sheet date and are not designated as hedges.  See  "Note 16. 
Derivative Financial Instruments" of the Notes to our Consolidated Financial Statements included in this Form 10-K for further details. 

Page | 37 

 
 
 
 
 
   
   
   
   
   
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
 
Interest Rate Risks 

Our exposure to market rate risk  for changes in interest rates relates primarily  to our marketing  obligations and long-term accounts 
receivable.  As of April 30, 2016, our outstanding marketing obligations were $0.6 million, all of which were in fixed rate obligations.  

In connection with the sale of certain display systems, we have entered into various types of financing with customers.  The aggregate 
amounts due from customers include an imputed interest element.  The majority of these financings carry fixed rates of interest.  As of 
April 30, 2016, our outstanding long-term receivables were $7.0 million.  Each 25 basis point increase in interest rates would have an 
associated annual opportunity benefit of $23 thousand. 

The following table provides maturities and weighted average interest rates on our financial instruments sensitive to changes in interest 
rates. 

Fiscal Years (dollars in thousands) 

2017 

2018 

2019 

2020 

2021 

  Thereafter 

Assets: 
Long-term receivables, including current 

maturities: 
Fixed-rate 
Average interest rate 

Liabilities: 

Long- and short-term debt: 

Variable-rate 
Average interest rate 

Long-term marketing obligations, 
including current portion: 
Fixed-rate 
Average interest rate 

$ 

3,172  

  $ 

1,637  

  $ 

1,026  

  $ 

8.8 %  

9.0 %  

9.0 %  

  $ 

542  
9.0 %  

  $ 

322  
9.0 %  

339  
9.0 % 

$ 

$ 

  $ 

470  
3.9 %  

  $ 

583  
3.9 %  

1,362  

  $ 

1,027  

  $ 

3.9 %  

3.9 %  

  $ 

—  
— %  

  $ 

210  
8.5 %  

  $ 

161  
8.8 %  

  $ 

142  
9.0 %  

  $ 

65  
9.0 %  

  $ 

10  
9.0 %  

—  
— % 

—  
— % 

Of  our $28.3 million in cash balances at April 30, 2016, $21.0 million were denominated in U.S. dollars.  Cash balances in foreign 
currencies are operating balances maintained in accounts of our foreign subsidiaries.  A portion of the cash held in foreign accounts is 
used to collateralize outstanding bank guarantees issued by the foreign subsidiaries. 

Commodity Risk 

We are dependent on basic raw materials, sub-assemblies, components, and other supplies used in our operations. Our financial results 
could be affected by the availability and changes in prices of these materials. Some of these materials are sourced from a limited number 
of suppliers or only a single supplier. These materials are also key source materials for our competitors. Therefore, if demand for these 
materials rises, we may experience increased costs and/or limited or unavailable supplies. As a result, we may not be able to acquire key 
production materials on a timely basis, which could impact our ability to produce products and satisfy incoming sales orders on a timely 
basis. In addition, the costs of these materials can rise suddenly and result in significantly higher costs of production. Our sourcing group 
works to implement strategies to mitigate these risks.  Periodically, we enter into pricing agreements  or purchasing contracts under 
which we agree to purchase a minimum amount of product in exchange for guaranteed price terms over the length of the contract, which 
generally does not exceed one year.  We believe that we have adequate sources of supply for many of our key materials. 

Page | 38  

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
   
   
   
   
   
 
   
   
   
   
   
 
   
   
   
   
   
 
   
   
   
   
   
 
 
 
 
 
Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Shareholders of Daktronics, Inc. 

We have audited the accompanying consolidated balance sheets of Daktronics, Inc. and subsidiaries (the Company) as of April 30, 2016 
and May 2, 2015, and the related consolidated statements of operations, comprehensive income, shareholders' equity and cash flows for 
each of the three years in the period ended April 30, 2016. Our audits also included the financial statement schedule listed in the Index 
at Item 15(a)(2).  These financial statements and schedule are the responsibility of the Company's management. Our responsibility is to 
express an opinion on these financial statements and schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as 
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 
Daktronics, Inc. and subsidiaries at April 30, 2016 and May 2, 2015, and the consolidated results of their operations and their cash flows 
for each of the three years in the period ended April 30, 2016, in conformity with U.S. generally accepted accounting principles.  Also, 
in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, 
presents fairly in all material respects, the information set forth therein.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Daktronics, 
Inc.’s  internal  control  over  financial  reporting  as  of  April 30,  2016,  based  on  criteria  established  in  Internal  Control-Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated 
June 21, 2016, expressed an unqualified opinion thereon. 

/s/ Ernst & Young LLP 
Minneapolis, Minnesota 
June 21, 2016  

Page | 39 

 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
(in thousands, except per share data) 

ASSETS 
CURRENT ASSETS: 

Cash and cash equivalents 
Restricted cash 
Marketable securities 
Accounts receivable, net 
Inventories, net 
Costs and estimated earnings in excess of billings 
Current maturities of long-term receivables 
Prepaid expenses and other assets 
Deferred income taxes 
Income tax receivables 
Total current assets 

Property and equipment, net 
Long-term receivables, less current maturities 
Goodwill 
Intangibles, net 
Investment in affiliates and other assets 
Deferred income taxes 

TOTAL ASSETS 

LIABILITIES AND SHAREHOLDERS' EQUITY 
CURRENT LIABILITIES: 

Accounts payable 
Accrued expenses 
Warranty obligations 
Billings in excess of costs and estimated earnings 
Customer deposits (billed or collected) 
Deferred revenue (billed or collected) 
Current portion of other long-term obligations 
Income taxes payable 

Total current liabilities 

Long-term warranty obligations 
Long-term deferred revenue (billed or collected) 
Other long-term obligations, less current maturities 
Long-term income tax payable 
Deferred income taxes 

Total long-term liabilities 

SHAREHOLDERS' EQUITY: 

Common Stock, no par value, authorized 120,000,000 shares; 43,998,635 and 
43,643,801 shares issued at April 30, 2016 and May 2, 2015, respectively 

Additional paid-in capital 
Retained earnings 
Treasury Stock, at cost, 19,680 shares 
Accumulated other comprehensive loss 

TOTAL SHAREHOLDERS' EQUITY 
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY 

See notes to consolidated financial statements. 

April 30, 
 2016 

May 2, 
 2015 

$ 

$ 

$ 

28,328     $ 
198    
24,672    
77,554    
69,827    
30,200    
3,172    
6,468    
—    
4,812    
245,231    
73,163    
3,866    
8,116    
7,721    
2,414    
9,437    
349,948     $ 

43,441     $ 
23,532    
16,564    
10,361    
16,012    
10,712    
585    
310    
121,517    
13,932    
5,603    
4,059    
3,016    
754    
27,364    

57,284  
496  
25,346  
80,857  
64,389  
35,068  
3,784  
6,663  
10,640  
5,543  
290,070  
72,844  
6,090  
5,269  
1,824  
2,680  
702  
379,479  

52,747  
26,063  
11,838  
23,797  
16,828  
9,524  
587  
636  
142,020  
14,643  
3,914  
3,190  
2,734  
939  
25,420  

51,347 
35,351    
117,276    
(9 )  
(2,898 )  
201,067    
349,948     $ 

48,960 
32,693  
132,771  
(9 ) 
(2,376 ) 
212,039  
379,479  

$ 

Page | 40  

 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(in thousands, except per share data) 

April 30, 
 2016 
570,168     $ 
449,149    
121,019    

Year Ended 
May 2, 
 2015 
615,942     $ 
471,363    
144,579    

$ 

April 26, 
 2014 
551,970  
410,260  
141,710  

58,812    
32,801    
26,911    
118,524    
2,495    

987    
(228 )  
(128 )  

57,963    
30,679    
24,652    
113,294    
31,285    

1,119    
(223 )  
(498 )  

3,126    
1,065    
2,061     $ 

31,683    
10,801    
20,882     $ 

43,990    
44,456    

43,514    
44,443    

0.05     $ 
0.05     $ 

0.48     $ 
0.47     $ 

0.40     $ 

0.40     $ 

$ 

$ 
$ 

$ 

53,794  
27,984  
23,375  
105,153  
36,557  

1,294  
(255 ) 
(355 ) 

37,241  
15,035  
22,206  

42,886  
43,762  

0.52  
0.51  

0.39  

Net sales 
Cost of goods sold 
Gross profit 

Operating expenses: 
Selling expense 
General and administrative 
Product design and development 

Operating income 

Nonoperating income (expense): 

Interest income 
Interest expense 
Other (expense) income, net 

Income before income taxes 
Income tax expense 
Net income 

Weighted average shares outstanding: 

Basic 
Diluted 

Earnings per share: 

Basic 
Diluted 

Cash dividends declared per share 

See notes to consolidated financial statements. 

Page | 41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(in thousands) 

Net income 

Other comprehensive (loss) income: 

Cumulative translation adjustments 
Unrealized gain (loss) on available-for-sale securities, 
net of tax 

Total other comprehensive (loss) income, net of tax 
Comprehensive income 

See notes to consolidated financial statements. 

Year Ended 

April 30, 
 2016 

May 2, 
 2015 

April 26, 
 2014 

$ 

2,061     $ 

20,882     $ 

22,206  

(529 )  

(2,358 )  

7 

(22 )  

(522 )  
1,539     $ 

(2,380 )  
18,502     $ 

$ 

147  

(25 ) 
122  
22,328  

Page | 42  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 
(in thousands) 

Additional 
Paid-In 
Capital 

Retained 
Earnings 

Treasury 
Stock 

Accumulated 
Other 
Comprehensive 
Income (Loss) 

Total 

Balance as of April 27, 2013: 

$ 

Net income 
Cumulative translation adjustments 

Unrealized gain (loss) on available-
for-sale securities, net of tax 
Net tax benefit related to share-based 

compensation 

Share-based compensation 
Exercise of stock options 
Employee savings plan activity 
Dividends paid 

Balance as of April 26, 2014: 

Net income 
Cumulative translation adjustments 

Unrealized gain (loss) on available-
for-sale securities, net of tax 
Net tax benefit related to share-based 

compensation 

Share-based compensation 
Exercise of stock options 
Employee savings plan activity 
Dividends paid 

Balance as of May 2, 2015: 

Net income 
Cumulative translation adjustments 
Unrealized gain (loss) on available-
for-sale securities, net of tax 
Net tax benefit related to share-based 

compensation 

Share-based compensation 
Exercise of stock options 
Employee savings plan activity 
Dividends paid 

Common 
Stock 
37,429     $ 
—    
—    

— 

— 
—    
4,954    
1,552    
—    
43,935    
—    
—    

27,194     $  123,750     $ 

—    
—    

— 

119 
2,897    
(287 )  
—    
—    
29,923    
—    
—    

22,206    
—    

— 

— 
—    
—    
—    
(16,690 )  
129,266    
20,882    
—    

— 

— 

— 

— 
—    
2,513    
2,512    
—    
48,960    
—    
—    

38 
3,038    
(306 )  
—    
—    
32,693    
—    
—    

— 
—    
—    
—    
(17,377 )  
132,771    
2,061    
—    

— 

— 

— 

— 
—    
610    
1,777    
—    

3 
2,958    
(303 )  
—    
—    

— 
—    
—    
—    
(17,556 )  

(9 )   $ 
—    
—    

— 

— 
—    
—    
—    
—    
(9 )  
—    
—    

— 

— 
—    
—    
—    
—    
(9 )  
—    
—    

— 

— 
—    
—    
—    
—    

(118 )   $  188,246  
22,206  
147  

—    
147    

(25 )  

(25 ) 

— 
—    
—    
—    
—    
4    
—    
(2,358 )  

119 
2,897  
4,667  
1,552  
(16,690 ) 
203,119  
20,882  
(2,358 ) 

(22 )  

(22 ) 

— 
—    
—    
—    
—    
(2,376 )  
—    
(529 )  

7 

— 
—    
—    
—    
—    

38 
3,038  
2,207  
2,512  
(17,377 ) 
212,039  
2,061  
(529 ) 

7 

3 
2,958  
307  
1,777  
(17,556 ) 

Balance as of April 30, 2016: 

$ 

51,347 

  $ 

35,351 

  $  117,276 

  $ 

(9 )   $ 

(2,898 )   $  201,067 

See notes to consolidated financial statements 

Page | 43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
   
   
   
  
   
   
   
   
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(in thousands) 

CASH FLOWS FROM OPERATING ACTIVITIES: 

Net income 
Adjustments to reconcile net income to net cash provided by operating 

activities: 

Depreciation 
Amortization 
Amortization of premium/discount on marketable securities 
Gain on sale of property and equipment 
Share-based compensation 
Excess tax benefits from share-based compensation 
Gain on sale of equity investee 
Provision for doubtful accounts 
Deferred income taxes, net 
Change in operating assets and liabilities 

Net cash provided by operating activities 

CASH FLOWS FROM INVESTING ACTIVITIES: 

Purchases of property and equipment 
Proceeds from sales of property, equipment and other assets 
Purchases of marketable securities 
Proceeds from sales or maturities of marketable securities 
Proceeds from sale of equity method investment 

Acquisitions, net of cash acquired 

Net cash used in investing activities 

CASH FLOWS FROM FINANCING ACTIVITIES: 

Payments on notes payable 
Proceeds from exercise of stock options 
Excess tax benefits from share-based compensation 
Principal payments on long-term obligations 
Dividends paid 

Net cash used in financing activities 

EFFECT OF EXCHANGE RATE CHANGES ON CASH 
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS 

CASH AND CASH EQUIVALENTS: 
Beginning of period 

End of period 

See notes to consolidated financial statements. 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

April 26, 
 2014 

$ 

2,061     $ 

20,882     $ 

22,206  

16,561    
295    
87    
(71 )  
2,958    
(3 )  
(119 )  
481    
911    
(9,886 )  
13,275    

(17,056 )  
152    
(21,286 )  
21,862    
377    
(7,867 )  
(23,818 )  

(38 )  
610    
3    
(467 )  
(17,556 )  
(17,448 )  

(965 )  
(28,956 )  

14,764    
204    
168    
(1,207 )  
3,038    
(38 )  
—    
(222 )  
2,146    
13,433    
53,168    

(21,837 )  
4,037    
(15,653 )  
15,532    
—    
(6,306 )  
(24,227 )  

(81 )  
2,513    
38    
(1,163 )  
(17,377 )  
(16,070 )  

(641 )  
12,230    

14,137  
364  
221  
(72 ) 
2,897  
(119 ) 
—  
(190 ) 
1,543  
(4,788 ) 
36,199  

(13,519 ) 
238  
(15,550 ) 
13,953  
—  
(1,480 ) 
(16,358 ) 

—  
4,954  
119  
(3,704 ) 
(16,690 ) 
(15,321 ) 

(94 ) 
4,426  

57,284    
28,328     $ 

45,054    
57,284     $ 

40,628  
45,054  

$ 

Page | 44  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(in thousands, except per share data) 

Note 1. Nature of Business and Summary of Critical Accounting Policies 

Nature of business: Daktronics, Inc. and its subsidiaries are engaged principally in the design, manufacture and sale of a wide range of 
electronic display systems and related products which are sold in a variety of markets throughout the world and the rendering of related 
maintenance and professional services.  Our products are designed primarily to inform and entertain people through the communication 
of content. 

Fiscal year: We operate on a 52 or 53 week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year.  
When April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  Within each fiscal year, each quarter is comprised 
of 13 week periods following the beginning of each fiscal year.  In each 53 week year, an additional week is added to the first quarter 
and each of the last three quarters is comprised of a 13 week period.  The years ended April 30, 2016, May 2, 2015, and April 26, 2014 
contained operating results for 52, 53, and 52 weeks, respectively. 

A reclassification to correct the immaterial presentation of long term prepaid expenses in the Consolidated Balance Sheets' categories 
of prepaid expenses and other assets and investment in affiliates and other assets have been made to conform fiscal 2015 to the fiscal 
2016 classifications for comparative purposes. 

Principles  of  consolidation:  The  consolidated  financial  statements  include  Daktronics,  Inc.  and  its  subsidiaries.    All  significant 
intercompany accounts and transactions are eliminated in consolidation. 

Investments in affiliates over which we do not have the ability to exert significant influence over the investee's operating and financing 
activities are accounted for under the cost method of accounting.  We have evaluated our relationships with affiliates and have determined 
that these entities are not variable interest entities.  Our proportional share of the respective affiliate’s earnings or losses is included in 
other (expense) income in our consolidated statements of operations. 

The aggregate amount of investments accounted for under the cost method was $1,211 and $1,071 at April 30, 2016 and May 2, 2015, 
respectively. There have not been any identified events or changes in circumstances that may have a significant adverse effect on their 
fair value and it is not practical to estimate their fair value. 

Use of estimates: The preparation of financial statements in conformity with accounting principles generally accepted in the United 
States requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of 
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the 
reporting period.  Actual results could differ significantly from those estimates.  Material estimates that are particularly susceptible to 
significant change in the near-term relate to the determination of the estimated total costs on long-term construction-type  contracts, 
estimated costs to be incurred for product warranties and extended maintenance contracts, excess and obsolete inventory, the allowance 
for doubtful accounts, share-based compensation, goodwill impairment and income taxes.  Changes in estimates are reflected in the 
periods in which they become known. 

Cash and cash equivalents: All highly liquid investments with maturities of three months or less at the date of purchase are considered 
to be cash equivalents and consist primarily of government repurchase agreements, savings accounts and money market accounts that 
are carried at cost, which approximates fair value.  We maintain our cash in bank deposit accounts, the balances of which at times may 
exceed federally insured limits.  We have not experienced any losses in such accounts. 

Restricted cash: Restricted cash consists of cash and cash equivalents held in bank deposit accounts to secure issuances of foreign bank 
guarantees. 

Inventories:  Inventories  are  stated  at  the  lower  of  cost  (first-in,  first-out  method)  or  market.  Market  is  determined  on  the  basis  of 
estimated net realizable values. 

Page | 45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue recognition: Net sales are reported net of estimated sales returns and exclude sales taxes.  We estimate our sales returns reserve 
based on historical return rates and analysis  of specific accounts.  Our sales returns reserve was $93 and $15 at April 30, 2016 and 
May 2, 2015, respectively. 

Long-term  construction-type  contracts: Earnings  on  construction-type  contracts  are  recognized  on  the  percentage-of-completion 
method, measured by the percentage of costs incurred to date to estimated total costs for each contract.  Contract costs include all direct 
material and labor costs and those indirect costs related to contract performance.  Indirect costs include charges for such items as labor 
overhead, equipment, facilities, engineering, and project management.  Provisions for estimated losses on uncompleted contracts are 
made in the period in which such losses are probable and capable of being estimated.  We combine contracts for accounting purposes 
when they are negotiated as a package with an overall profit margin objective, essentially represent an agreement to do a single project 
for a customer, involve interrelated construction activities, and are performed concurrently or sequentially.  When a group of contracts 
is combined, revenue and profit are recognized uniformly  over the performance  of the combined projects.  We segment revenues in 
accordance  with  contract  segmenting  criteria  in  Accounting  Standards  Codification  (“ASC”)  650-35,  Construction-Type  and 
Production-Type Contracts. 

Equipment other than construction-type contracts:  We recognize revenue on equipment sales, other than construction-type contracts, 
when  title  passes,  which  is  usually  upon  shipment  and  then  only  if  the  terms  of  the  arrangement  are  fixed  and  determinable  and 
collectability is reasonably assured.  We record  estimated sales returns and discounts as a reduction  of net sales in the same period 
revenue is recognized. 

Product maintenance:  In connection with the sale of our products, we also occasionally sell separately priced extended warranties and 
product maintenance contracts.  The revenue related to such contracts is deferred and recognized ratably as net sales over the terms of 
the contracts, which vary up to 10 years.  We record unrealized revenue in deferred revenue (billed or collected) in the liability section 
of the balance sheet.   

Services:  Revenues generated by us for services, such as event support, control room design, on-site training, equipment service and 
technical support of our equipment, are recognized as net sales when the services are performed.  Net sales from services and product 
maintenance approximated 9.7 percent, 8.2 percent and 8.4 percent of net sales for the fiscal years ended April 30, 2016, May 2, 2015 
and April 26, 2014, respectively. 

Software:    We  follow  ASC  985-605,  Software-Revenue  Recognition.    Revenues  from  software  license  fees  on  sales,  other  than 
construction-type contracts, are recognized when persuasive evidence of an arrangement exists, delivery of the product has occurred, 
the fee is fixed or determinable, and collectability is probable.  Subscription-based licenses include the right for a customer to use our 
licenses and receive related support for a specified term and revenue is recognized ratably over the term of the arrangement. 

Multiple-element  arrangements:  We  generate  revenue  from  the  sale  of  equipment  and  related  services,  including  customization, 
installation and maintenance services.  In these limited cases, we provide some or all of such equipment and services to our customers 
under the terms of a single multiple-element sales arrangement.  These arrangements typically involve the sale of equipment bundled 
with  some  or  all  of  these  services,  but  they  may  also  involve  instances  in  which  we  have  contracted  to  deliver  multiple  pieces  of 
equipment over time rather than at a single point in time. 

When a sales arrangement involves multiple elements, the items included in the arrangement (deliverables) are evaluated pursuant to 
ASC 605-25, Revenue Arrangements with Multiple Deliverables, and ASC 605-35, Accounting for Performance of Construction-Type 
and Certain Production-Type Contracts, to determine whether they represent separate units of accounting.  We perform this evaluation 
at the inception of an arrangement and as we deliver each item in the arrangement.  We first consider the separation criteria of ASC 605-
35.  Deliverables not within the scope of ASC 605-35 are evaluated for separation under ASC 605-25.  For those elements falling under 
the guidance of ASC 605-25, we generally account for a deliverable (or a group of deliverables) separately if the delivered item(s) has 
standalone value to the customer and if we have given the customer a general right of return relative to the delivered item(s) and delivery 
or performance of the undelivered item(s) or service(s) is probable and substantially in our control. 

When  items  included  in  a  multiple-element  arrangement  represent  separate  units  of  accounting,  we  allocate  the  arrangement 
consideration  to  the  individual  items  based  on  their  relative  fair  values.  The  amount  of  arrangement  consideration  allocated  to  the 

Page | 46  

 
 
 
 
 
 
 
 
delivered item(s) is limited to the amount not contingent on us delivering additional products or services.  Once we have determined the 
amount, if any, of arrangement consideration allocable to the delivered item(s), we apply the applicable revenue recognition policy to 
determine when and by which method such amount may be recognized as revenue. 

We generally determine if objective and reliable evidence of fair value for the items included in a multiple-element arrangement exists 
based on whether we have vendor-specific objective evidence ("VSOE") of the price for which we sell an item on a standalone basis.  If 
we do not have VSOE for the item, we will use the price charged by a competitor selling a comparable product or service on a standalone 
basis to similarly situated customers, if available.  If neither VSOE nor third party evidence is available, we use our best estimate of the 
selling price for that deliverable. 

Long-term receivables and advertising rights:  We occasionally sell and install our products at facilities in exchange for the rights to sell 
or to retain future advertising revenues.  For these transactions, we recognize revenue for the amount of the present value of the future 
advertising payments if enough advertising is sold to obtain normal margins on the contract and we record the related receivable in long-
term receivables.  We recognize imputed interest as earned. 

Property  and  equipment:  Property  and  equipment  is  stated  at  cost  and  depreciated  principally  on  the  straight-line  method  over  the 
following estimated useful lives: 

Buildings 
Machinery and equipment 

Office furniture and equipment 

Computer software and hardware 

Equipment held for rental 

Demonstration equipment 

Transportation equipment 

Years 

7 - 40 
5 - 7 

3 - 5 

3 - 5 

2 - 7 

3 - 5 

5 - 7 

Leasehold improvements are depreciated over the lesser of the useful life of the asset or the term of the lease.  Our depreciation expense 
was $16,561, $14,764 and $14,137 for the fiscal years ended April 30, 2016, May 2, 2015 and April 26, 2014, respectively. 

Long-Lived Assets:  Long-lived  assets  other  than  goodwill  and  indefinite-lived  intangible  assets,  described  in  "Note  6.  Long-Lived 
Assets" which are separately tested for impairment, are evaluated for impairment whenever events or changes in circumstances indicate 
the carrying value may not be recoverable. 

When evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the asset's estimated 
future cash flows (undiscounted and without interest charges).  If the estimated future cash flows are less than the carrying value of the 
asset, we calculate an impairment loss.  The impairment loss calculation compares the carrying value of the asset to the asset's estimated 
fair value.  We recognize an impairment loss if the amount of the asset's carrying value exceeds the asset's estimated fair value.  If we 
recognize an impairment loss, the adjusted carrying amount of the asset becomes its new cost basis.  For a depreciable long-lived asset, 
the new cost basis will be depreciated (amortized) over the remaining useful life of that asset. 

Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment 
to estimate future cash flows and asset fair values, including forecasting useful lives of the assets and selecting the discount rate that 
reflects the risk inherent in future cash flows. 

Software  costs  for  internal  use:  We  capitalize  certain  costs  incurred  in  connection  with  developing  or  obtaining  internal-use 
software.  Capitalized software costs are included in property and equipment on our consolidated balance sheets.  Software costs that do 
not meet capitalization criteria are expensed when incurred. 

Software costs to be sold, leased, or marketed: We follow the provisions of ASC 985, Software, which states software development costs 
are expensed as incurred until technological feasibility has been established.  At such time, such costs are capitalized until the product 
is  made  available  for  release  to  customers.   Additionally,  costs  incurred  after  release  to  customers  are  expensed  as  research  and 
Page | 47 

 
 
 
 
 
 
 
 
 
 
 
 
development.  We had $3,000 of capitalized software to be sold, leased, or otherwise marketed, which was valued in connection with 
the acquisition of ADFLOW Networks, Inc. as of April 30, 2016 and is included in intangible assets in our consolidated balance sheet.   

Insurance:  We are self-insured for certain losses related to health and liability claims and workers’ compensation.  We obtain third-party 
insurance to limit our exposure to these claims.  We estimate our self-insured liabilities using a number of factors, including historical 
claims experience.  Our self-insurance liability was $2,314 and $1,783 at April 30, 2016 and May 2, 2015, respectively, and is included 
in accrued expenses in our consolidated balance sheets. 

Foreign  currency  translation:  Our  foreign  subsidiaries  use  the  local  currency  of  their  respective  countries  as  their  functional 
currency.  The assets and liabilities of foreign operations are generally translated at the exchange rates in effect at the balance sheet 
date.  The operating results of foreign operations are translated at weighted average exchange rates.  The related translation gains or 
losses are reported as a separate component of shareholders’ equity in accumulated other comprehensive loss. 

Income taxes:  We operate in multiple income tax jurisdictions both within the United States and internationally. Our annual tax rate is 
determined based on our income, statutory tax rates and the tax impacts of items treated differently for tax purposes than for financial 
reporting purposes in each tax jurisdiction. Tax laws require certain items be included in the tax return at different times than are reflected 
in the financial statements. Some of these differences are permanent, such as expenses that are not deductible in our tax return, and some 
differences are temporary and reverse over time, such as depreciation expense. These temporary differences create deferred tax assets 
and liabilities and reflect the enacted income tax rates in effect for the years in which the differences are expected to reverse. We consider 
a valuation allowance for deferred tax assets if it is "more likely than not" some or all of the benefits will not be realized. 

Because we operate in multiple income tax jurisdictions both within the United States and internationally, management must determine 
the appropriate allocation of income and expenses to each of these jurisdictions based on current interpretations of complex income tax 
regulations. 

Income tax authorities in these jurisdictions regularly perform audits of our income tax filings. Income tax audits associated with the 
allocation of income, expenses and other complex issues, including transfer pricing methodologies, may require an extended period of 
time  to  resolve  and  may  result  in  significant  income  tax  adjustments  if  changes  to  the  income  allocation  are  required  between 
jurisdictions with different income tax rates. 

Comprehensive  income:  We  follow  the  provisions  of ASC  220,  Reporting  Comprehensive  Income,  which  establishes  standards  for 
reporting and displaying comprehensive income and its components.  Comprehensive income reflects the change in equity of a business 
enterprise during a period from transactions and other events and circumstances from non-owner sources.  For us, comprehensive loss 
represents  net  income  adjusted  for  foreign  currency  translation  adjustments  and  unrealized  gains  and  losses  on  available-for-sale 
securities.  The foreign currency translation adjustment included in comprehensive loss has not been tax affected, as the investments in 
foreign affiliates are deemed to be permanent.  In accordance with ASC 220 and Accounting Standards Update ("ASU") 2011-05, we 
disclose comprehensive loss on a separate consolidated statement of comprehensive income. 

Product design and development:  All expenses related to product design and development are charged to operations as incurred.  Our 
product development activities include the enhancement of existing products and the development of new products. 

Advertising costs:  We expense advertising costs as incurred.  Advertising expenses were $2,209, $2,318 and $1,694 for fiscal years 
2016, 2015 and 2014, respectively. 

Shipping and handling costs: Shipping and handling costs collected from our customers in connection with our sales are recorded as 
revenue.  We record shipping and handling costs as a component of cost of sales at the time the product is shipped. 

Earnings per share (“EPS”):  Basic EPS is computed by dividing income attributable to common shareholders by the weighted average 
number of common shares outstanding for the period.  Diluted EPS reflects the potential dilution which may occur if securities or other 
obligations to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock which 
share in our earnings. 

Page | 48  

 
 
 
 
 
 
 
 
 
 
 
 
The following is a reconciliation of the income and common stock share amounts used in the calculation  of basic and diluted EPS for 
the fiscal years ended April 30, 2016, May 2, 2015 and April 26, 2014: 

For the year ended April 30, 2016: 
Basic earnings per share 

Dilution associated with stock compensation plans 

Diluted earnings per share 

For the year ended May 2, 2015: 
Basic earnings per share 

Dilution associated with stock compensation plans 

Diluted earnings per share 

For the year ended April 26, 2014: 

Basic earnings per share 

Dilution associated with stock compensation plans 

Diluted earnings per share 

Net income 

Shares 

Per share 
income (loss) 

$ 

$ 

$ 

$ 

$ 

$ 

2,061    
—    
2,061    

20,882    
—    
20,882    

22,206    
—    
22,206    

43,990     $ 
466    
44,456     $ 

43,514     $ 
929    
44,443     $ 

42,886     $ 
876    
43,762     $ 

0.05  
—  
0.05  

0.48  
(0.01 ) 
0.47  

0.52  
(0.01 ) 
0.51  

Options outstanding to purchase 2,122, 1,462 and 1,564 shares of common stock with a weighted average exercise price of $15.04, 
$18.42  and  $18.64  per  share  during  the  fiscal  years  ended April 30,  2016,  May 2,  2015  and April 26,  2014,  respectively,  were  not 
included in the computation of diluted earnings per share because the weighted average exercise price of those instruments exceeded 
the average market price of the common shares during the year. 

Share-based  compensation:  We  account  for  share-based  compensation  in  accordance  with  ASC  718,  Compensation-Stock 
Compensation.  Under the fair value recognition provisions of ASC 718, we measure share-based compensation cost at the grant date 
based on the fair value of the award and recognize the compensation expense over the requisite service period, which is the vesting 
period.  See "Note 11. Shareholders’ Equity and Share-Based Compensation" for additional information and the assumptions we use to 
calculate the fair value of share-based employee compensation. 

Recent Accounting Pronouncements 

In March 2016, the Financial Accounting Standards Board ("FASB") issued ASU 2016-09, Compensation-Stock Compensation (Topic 
718), Improvements to Employee Share-Based Payment Accounting, which is intended to simplify certain aspects of the accounting for 
share-based payment award transactions, including income tax effects when awards vest or settle, repurchase of employees ’ shares to 
satisfy statutory tax withholding obligations, an option to account for forfeitures as they occur, and classification of certain amounts on 
the statement of cash flows.  This standard is effective for us in the first quarter of fiscal 2018, with early adoption permitted.  We are 
currently  evaluating the  effect that adopting this new accounting guidance will have  on  our consolidated results of  operations, cash 
flows, and financial position. 

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842), which sets out the principles for the recognition, measurement, 
presentation and disclosure of leases for both parties to a contract (that is, lessees and lessors). This update requires lessees to apply a 
dual approach, classifying leases as either finance or operating leases based on the principle of whether or not the lease is effectively a 
financed purchase of the leased asset by the lessee. This classification will determine whether the lease expense is recognized based on 
an effective interest method or on a straight-line basis over the term of the lease. A lessee is also required to record a right-of-use asset 
and a lease liability for all leases with a term of greater than 12 months regardless of their classification. The new standard requires 
lessors to account for leases using an approach that is substantially equivalent to existing guidance for sales-type leases, direct financing 
leases and operating leases.  The new guidance is effective for interim and annual periods beginning after December 15, 2018, with 
early  adoption  permitted.    We  are  currently  evaluating  the  effect  that  adopting  this  new  accounting  guidance  will  have  on  our 
consolidated results of operations, cash flows, and financial position. 

Page | 49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall: Recognition and Measurement of Financial Assets 
and Financial Liabilities, which affects accounting for equity investments and financial liabilities where the fair value option has been 
elected.  The new guidance is effective for interim and annual periods beginning after December 15, 2017, with early adoption permitted.  
We are currently evaluating the effect that adopting this new accounting guidance will have on our consolidated results of operations, 
cash flows, and financial position. 

In November 2015, the FASB issued ASU 2015-17, Income Taxes (Topic 740) Balance Sheet Classification of Deferred Taxes, which 
simplifies the presentation of deferred income taxes.  Under the new accounting standard, deferred tax assets and liabilities are required 
to be classified as noncurrent, eliminating the prior requirement to separate deferred tax assets and liabilities into current and noncurrent.  
The new guidance is effective for interim and annual periods beginning after December 15, 2016, with early adoption permitted.  We 
adopted the ASU prospectively and have presented both deferred tax assets and deferred tax liabilities as noncurrent in our Consolidated 
Balance Sheet as of April 30, 2016.  Prior balance sheets have not been retrospectively adjusted.  For significant components of our 
deferred tax accounts, see "Note 13.  Income Taxes." 

In July 2015, the FASB issued ASU 2015-11, Simplifying the Measurement of Inventory, which changes the measurement principle of 
inventory from the lower of cost or market to the lower of cost and net realizable value.  The guidance will require prospective application 
at the beginning of our first quarter of fiscal 2018, but it permits adoption in an earlier period.  We have evaluated the effect of adopting 
ASU 2015-11 and will adopt the standard at the beginning of fiscal 2017.  We do not expect this adoption will have a material impact 
on our consolidated results of operations, cash flows, and financial position. 

In  May  2014,  the  FASB  issued ASU  2014-09,  Revenue  from  Contracts  with  Customers.    This ASU  is  a  comprehensive  revenue 
recognition model that requires a company to recognize revenue from the transfer of goods or services to customers in an amount that 
reflects the consideration that the entity expects to receive in exchange for those goods or services.  The FASB has also issued ASUs 
2016-08,  2016-10,  and  2016-12  to  clarify  guidance  with  respect  to  principal  versus  agent  considerations,  the  identification  of 
performance obligations and licensing, and guidance on certain narrow areas and adds practical expedients.  ASU 2014-09 is effective 
for fiscal years and interim periods beginning after December 15, 2017 (as stated in ASU 2015-14, which was issued in August 2015 
and defers the effective date) and is now effective for the Company's fiscal 2019.  We are evaluating the effect that adopting this new 
accounting guidance will have on our consolidated results of operations, cash flows, financial position, and related disclosures. 

Note 2. Segment Reporting  

We  have  organized  our  business  into  five  segments  which  meet  the  definition  of  reportable  segments  under ASC  280-10, Segment 
Reporting: Commercial, Live Events, High School Park and Recreation, Transportation, and International.  These segments are based 
on the type of customer or geography and are the same as our business units. 

Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy® and Fuelight™ product 
lines to resellers (primarily sign companies), Out-of-Home ("OOH") companies, national retailers, quick-serve restaurants, casinos and 
petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college 
and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and 
other  live  events  type  venues.  Our  High  School  Park  and  Recreation  business  unit  primarily  consists  of  sales  of  scoring  systems, 
Galaxy® displays and video display systems to primary and secondary education facilities.  Our Transportation business unit primarily 
consists  of  sales  of  our  Vanguard®  and  Galaxy®  product  lines  to  governmental  transportation  departments,  airlines  and  other 
transportation related  customers.  Our  International business unit consists of sales  of all product lines  outside the United States and 
Canada.  We focus on product lines related to integrated scoring and video display systems for sports and commercial applications, OOH 
advertising products, and European transportation related products. 

Segment  reports  present  results  through  contribution  margin,  which  is  comprised  of  gross  profit  less  selling  costs.  Segment  profit 
excludes general and administration expense, product development expense, interest income and expense, non-operating income and 
income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization are allocated to each segment based on 
various financial measures; however, some depreciation and amortization are corporate in nature and remain unallocated.  In general, 
our segments follow the same accounting policies as those described in "Note 1. Nature of Business and Summary of Critical Accounting 
Policies".  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated 
Page | 50  

 
 
 
 
 
 
 
 
to the Commercial, Live Events, High School Park and Recreation, and Transportation business units based on cost of sales.  Shared 
manufacturing, buildings and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other 
financial measures. 

We do not maintain information on sales by products; therefore, disclosure of such information is not practical. 

The following table sets forth certain financial information for each of our five operating segments for the periods indicated: 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

April 26, 
 2014 

$ 

148,261     $ 
205,151    
70,035    
52,249    
94,472    
570,168    

165,793     $ 
231,877    
67,657    
48,333    
102,282    
615,942    

154,754  
197,246  
59,531  
54,861  
85,578  
551,970  

13,210    
23,178    
10,314    
12,466    
3,039    
62,207    

32,801    
26,911    
2,495    

987    
(228 )  
(128 )  

3,126    
1,065    
2,061     $ 

4,925     $ 
4,970    
1,722    
1,364    
1,227    
2,648    
16,856     $ 

28,541    
27,334    
11,125    
10,404    
9,212    
86,616    

30,679    
24,652    
31,285    

1,119    
(223 )  
(498 )  

31,683    
10,801    
20,882     $ 

4,846     $ 
4,610    
1,836    
1,148    
1,053    
1,475    
14,968     $ 

30,313  
30,503  
5,474  
12,810  
8,816  
87,916  

27,984  
23,375  
36,557  

1,294  
(255 ) 
(355 ) 

37,241  
15,035  
22,206  

4,243  
4,461  
2,053  
1,132  
873  
1,739  
14,501  

$ 

$ 

$ 

Net sales: 

Commercial 
Live Events 
High School Park and Recreation 
Transportation 
International 

Contribution margin: 

Commercial 
Live Events 
High School Park and Recreation 
Transportation 
International 

Non-allocated operating expenses: 

General and administrative 
Product design and development 
Operating income 

Nonoperating income (expense): 

Interest income 
Interest expense 
Other (expense) income, net 

Income before income taxes 
Income tax expense 
Net income 

Depreciation and amortization: 

Commercial 
Live Events 
High School Park and Recreation 
Transportation 
International 
Unallocated corporate depreciation 

Page | 51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
No single geographic area comprises a material amount of net sales or property and equipment, net of accumulated depreciation, other 
than  the  United  States.  The  following  table  presents  information  about  net  sales  and  property  and  equipment,  net  of  accumulated 
depreciation, in the United States and elsewhere: 

Net sales: 

United States 
Outside U.S. 

Property and equipment, net of accumulated depreciation: 

United States 
Outside U.S. 

April 30, 
 2016 

Year Ended 

May 2, 
 2015 

April 26, 
 2014 

$ 

$ 

$ 

$ 

465,598     $ 
104,570    
570,168     $ 

494,860     $ 
121,082    
615,942     $ 

68,233     $ 
4,930    
73,163     $ 

67,882     $ 
4,962    
72,844     $ 

453,468  
98,502  
551,970  

60,846  
4,424  
65,270  

We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on  a 
limited number  of  customers  for the sale  of  our products and services except with respect to  our dependence  on  two major digital 
billboard customers in our Commercial business unit. 

Note 3. Marketable Securities  

We have a cash management program which provides for the investment of cash balances not used in current operations.  We classify 
our investments in marketable securities as available-for-sale in accordance with the provisions of ASC 320, Investments – Debt and 
Equity Securities.  Marketable securities classified as available-for-sale are reported at fair value with unrealized gains or losses, net of 
tax, reported in accumulated other comprehensive loss.  As it relates to fixed income marketable securities, it is not likely we will be 
required  to  sell  any  of  these  investments  before  recovery  of  the  entire  amortized  cost  basis.    In  addition,  as  of April 30,  2016,  we 
anticipate  we  will  recover  the  entire  amortized  cost  basis  of  such  fixed  income  securities,  and  we  have  determined  no  other-than-
temporary impairments associated with credit losses were required to be recognized.  The cost of securities sold is based on the specific 
identification method.  Where quoted market prices are not available, we use the market price of similar types of securities traded in the 
market to estimate fair value.   

As of April 30, 2016 and May 2, 2015, our available-for-sale securities consisted of the following: 

Amortized 
Cost 

Unrealized 
Gains 

Unrealized 
Losses 

Fair Value 

Balance as of April 30, 2016: 

Certificates of deposit 
U.S. Government sponsored entities 
Municipal bonds 

Balance as of May 2, 2015: 
Certificates of deposit 
U.S. Government securities 
U.S. Government sponsored entities 
Municipal bonds 

$ 

$ 

$ 

$ 

14,927     $ 
8,523    
1,221    
24,671     $ 

11,409     $ 
1,000    
7,951    
4,989    
25,349     $ 

—     $ 
—    
2    
2     $ 

—     $ 
1    
—    
5    
6     $ 

—     $ 
(1 )  
—    
(1 )   $ 

—     $ 
—    
(9 )  
—    
(9 )   $ 

14,927  
8,522  
1,223  
24,672  

11,409  
1,001  
7,942  
4,994  
25,346  

Realized gains or losses on investments are recorded in our consolidated statements of operations as other (expense) income, net. Upon 
the sale of a security classified as available-for-sale, the security’s specific unrealized gain (loss) is reclassified out of accumulated other 
comprehensive loss into earnings based on the specific identification method. In the fiscal years ended April 30, 2016 and May 2, 2015, 
the reclassifications from accumulated other comprehensive loss to net assets were immaterial.  

Page | 52  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
All available-for-sale securities are classified as current assets, as they are readily available to support our current operating needs. The 
contractual maturities of available-for-sale debt securities as of April 30, 2016 were as follows: 

Certificates of deposit 
U.S. Government sponsored entities 
Municipal obligations 

Note 4. Business Combinations  

OPEN Acquisition 

Less than 12 
months 

1-5 Years 

Total 

$ 

$ 

7,650     $ 
—    
—    
7,650     $ 

7,277     $ 
8,522    
1,223    
17,022     $ 

14,927  
8,522  
1,223  
24,672  

We acquired 100 percent ownership in OPEN Out-of-Home Solutions ("OPEN"), a Belgian company, on May 8, 2013 for an undisclosed 
amount.  The results of its operations have been included in our consolidated financial statements since the date of acquisition.  

OPEN is a European manufacturer of cabinets and street furniture for the third-party advertising market. This acquisition expanded our 
product offerings to third-party advertisers as they increasingly adopt digital technology and included a manufacturing plant in Belgium 
to manufacture digital advertising displays. This acquisition was funded with cash on hand and a five-year promissory note that matures 
in May 2018. 

During  the  third  quarter  of  fiscal  2014,  the  purchase  price  allocation  for  the  OPEN  acquisition  was  completed.   The  excess  of  the 
purchase price over the net tangible and intangible assets was recorded as goodwill of $1,249 which primarily related to the value of an 
assembled  workforce  and  is  not  deductible  for  tax  purposes.  Included  in  the  purchase  price  allocation  were  acquired  identifiable 
intangibles valued at $1,160 representing trade names with a useful life of 20 years and a customer list valued at $582 with a useful life 
of nine years.  Also included in the purchase was $2,658 of property and equipment, $2,038 of inventory, $833 of other current assets 
offset by current operating liabilities of $1,230 and long and short term debt of $4,155.  There have been no material adjustments to the 
original purchase price allocation. 

The purchase price includes deferred payments of $2,375 to be made over five years unless certain conditions in the business are not 
met.  We have included the payment obligation in other long-term obligations in our consolidated balance sheet.   

OPEN's sales were included in the International business unit results and contributed $4,218 of net sales during fiscal 2014.  General 
and administrative expenses included $44 for the year ended April 26, 2014 for professional fees relating to the acquisition.   

Data Display Acquisition 

We acquired 100 percent ownership in Data Display, a European transportation display company, on August 11, 2014 for an undisclosed 
amount.  The results of its operations have been included in our consolidated financial statements since the date of acquisition.  We have 
not made pro forma disclosures because the results of its operations are not material to our consolidated financial statements.  

Data Display is a European based company focused on the design and manufacture of transportation displays.  This acquisition allows 
our organization to better service transportation customers world-wide and broadens our leadership position on a global scale.  This 
acquisition included a manufacturing plant in Ireland to manufacture transportation displays.  This acquisition was funded with cash on 
hand. 

During the second quarter of fiscal 2015, we prepared the preliminary fair value measurements of assets acquired and liabilities assumed 
as of the acquisition date using independent appraisals and other analysis.  A final measurement was completed during the first quarter 
of fiscal 2016, and the fair values of the consideration paid and contingent consideration were finalized. 

Page | 53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes the adjustments that were made to the original purchase price allocation: 

Purchase price 
allocation as originally 
reported 

Adjustments 

Reconciliation of 
assets and liabilities 
transferred 

Goodwill 
Trademarks and 
technology 
Customer relationships 

Property and equipment 

Investment for affiliates 

Inventory 

Accounts receivable 

Other current assets 

Current liabilities 

Long-term obligations 

$ 

1,099   $ 

364   $ 

480 
84  
1,433  
437  
2,773  
3,380  
1,869  
3,616  
950  

— 
—  
—  
—  
(149 ) 

(317 ) 
23  
79  
—  

1,463  

480 
84  
1,433  
437  
2,624  
3,063  
1,892  
3,695  
950  

ADFLOW Acquisition 

We  acquired  100  percent  ownership  in ADFLOW  Networks,  Inc.  ("ADFLOW"),  a  Canadian  company,  on  March  15,  2016  for  an 
undisclosed  amount.    The  results  of  its  operations  have  been  included  in  our  consolidated  financial  statements  since  the  date  of 
acquisition.  We have not made pro forma disclosures because the results of its operations are not material to our consolidated financial 
statements. 

ADFLOW is a Canadian based company focused on digital media solutions.  This acquisition will allow our organization to grow and 
strengthen our solution offering in Digital Media Networks (DMN). We believe this will broaden our value proposition for our customers 
and deliver new offerings to the market.  This acquisition was funded with cash on hand. 

During the fourth quarter of fiscal 2016, we prepared the preliminary fair value measurements of assets acquired and liabilities assumed 
as of the acquisition date using independent appraisals and other analysis.  We are in the process of determining final working capital 
adjustments.  The excess of purchase price over the estimated net tangible and intangible assets was recorded as goodwill of  $2,502 
which primarily related to the value of an assembled workforce and is not deductible for tax purposes.  Included in the preliminary 
purchase price allocation were acquired identifiable intangibles valued at $3,176 representing software and trademarks and customer 
relationships  valued at $2,692.   Based  on the preliminary  fair value measurements, also included in the purchase price was $58  of 
property and equipment, $230 of inventory, $1,283 of accounts receivable, and $513 of other current assets, which was offset by current 
operating liabilities of $935 and long term obligations of $1,545.  The purchase price allocation is expected to be completed in the first 
quarter of fiscal 2017. 

The purchase price includes deferred payments of $1,833 to be made over three years unless certain conditions in the business are not 
met.  We have included the payment obligation in other long-term obligations in our consolidated balance sheet. 

ADFLOW contributed net sales of $542 during fiscal 2016.  General and administrative expenses included $295 during fiscal 2016 for 
professional fees relating to the acquisition. 

Note 5. Sale of Theatre Rigging Division 

In July 2014, we sold our automated rigging systems business for theatre applications. Related to the sale, we recorded a $1,261 gain, 
which is included in cost of goods sold in the High School Park and Recreation business unit.  

As part of the transaction, we sold assets of $2,817 that primarily consisted of accounts receivable, patents, inventory, and manufacturing 
equipment, net of $355 of accounts payable. 

Page | 54  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 6. Long-Lived Assets  

Goodwill and other intangible assets: We account for goodwill and intangible assets in accordance with ASC 350, Goodwill and Other 
Intangible Assets.  Under these provisions, goodwill is not amortized but is tested for impairment on at least an annual basis.  Impairment 
testing  is  required  more  often  than  annually  if  an  event  or  circumstance  indicates  an  impairment  or  a  decline  in  value  may  ha ve 
occurred.  Such circumstances could include, but are not limited to, a worsening trend of orders and sales without a corresponding way 
to preserve future cash flows or a significant decline in our stock price.  In conducting our impairment testing, we compare the fair value 
of each of our business units (reporting unit) to the related carrying value.  If the fair value of a reporting unit exceeds its carrying value, 
goodwill is not impaired.  If the carrying value of a reporting unit exceeds its fair value, an impairment loss is measured and recognized. 

We utilize an income approach to estimate the fair value of each reporting unit.  We selected this method because we believe it most 
appropriately measures our income producing assets.  We considered using the market approach and cost approach, but concluded they 
were not appropriate in valuing our reporting units given the lack of relevant and available market comparisons.  The income approach 
is based on the projected cash flows, which are discounted to their present value using discount rates which consider the timing and risk 
of  the  forecasted  cash flows.  We believe that this approach is appropriate because it provides a  fair  value estimate based upon the 
reporting units’ expected long-term operating cash performance.  This approach also mitigates the impact of the cyclical trends occurring 
in the industry.  Fair value is estimated using internally-developed forecasts and assumptions.  The discount rate used is the average 
estimated value of a market participant’s cost of capital and debt, derived using customary market metrics. Other significant assumptions 
include terminal value margin rates, future capital expenditures, and changes in future working capital requirements.  We also compare 
and reconcile our overall fair value to our market capitalization.  Although there are inherent uncertainties related to the assumptions 
used and to our application of these assumptions to this analysis, we believe the income approach provides a reasonable estimate of the 
fair value of our reporting units.  The foregoing assumptions to a large degree were consistent with our long-term performance, with 
limited  exceptions.  We  believe  our  future  investments  for  capital  expenditures  as  a  percent  of  revenue  will  remain  similar  to  the 
historical rates as a percentage of sales in future years.  Our investments are expected to relate to equipment replacements and new 
product line manufacturing equipment needs, and to keep our information technology infrastructure robust.  These assumptions could 
deviate materially from actual results. 

We  perform  an  analysis  of  goodwill  on  an  annual  basis,  and  is  tested  for  impairment  more  frequently  if  events  or  changes  in 
circumstances indicate that an asset might be impaired. We complete this annual analysis during our third  quarter of each fiscal year, 
based on the goodwill amount as of the first business day of our third quarter in fiscal 2016, 2015, and 2014.  The result of our analysis 
indicated no goodwill impairment existed for fiscal years 2016, 2015, and 2014.   

During the fourth quarter of fiscal 2016, we performed an interim goodwill impairment analysis due to economic conditions causing 
slowing orders.  The results of our analysis indicated no goodwill impairment was necessary. 

The changes in the carrying amount of goodwill related to each reportable segment for the fiscal year ended April 30, 2016 were as 
follows:  

Live Events 

  Commercial 

  Transportation 

  International   

Total 

Balance as of May 2, 2015: 

Acquisition, net of cash acquired 
Foreign currency translation 

Balance as of April 30, 2016: 

$ 

$ 

2,321     $ 
—    
(17 )  
2,304     $ 

721     $ 

2,502    
127    
3,350     $ 

91     $ 
—    
(16 )  
75     $ 

2,136     $ 
213    
38    
2,387     $ 

5,269  
2,715  
132  
8,116  

As required by ASC 350, intangibles with finite lives are amortized.  We evaluate indefinite lived assets for impairment annually and 
whenever events or changes in circumstances indicate their carrying value may not be recoverable.  The net value of intangible assets is 
shown on our consolidated balance sheets.  Estimated amortization expense based on intangibles as of April 30, 2016 is $1,591 for fiscal 
2017, $1,492 for fiscal 2018, $1,393 for fiscal 2019, $473 for fiscal 2020, $440 for fiscal 2021, and $2,332 thereafter.   

The following table sets forth the gross carrying amount and accumulated amortization of intangible assets by major intangible class as 
of April 30, 2016 and May 2, 2015: 
Page | 55 

 
 
 
 
 
 
 
 
 
 
 
April 30, 2016 

May 2, 2015 

Weighted 
Average Life 
(in years) 

Gross 
Carrying 
Amount 

Accumulated 
Amortization    Net Value   

Gross 
Carrying 
Amount 

Accumulated 
Amortization   Net Value 

Definite-lived: 

Registered trademarks 
Software 
Customer relationships 
Other 
Total 

18.3   $ 
3.0  
9.7  
1.0  
8.8   $ 

1,676     $ 
3,046    
3,449    
103    
8,274     $ 

194     $ 
46    
300    
13    
553     $ 

1,482     $ 
3,000    
3,149    
90    
7,721     $ 

1,461     $ 
—    
—    
608    
2,069     $ 

116     $ 
—    
—    
129    
245     $ 

1,345  
—  
—  
479  
1,824  

Impairment  of long-lived assets:  In the  fiscal  years  ended April 30, 2016, May 2, 2015, and April 26, 2014, the pretax impairment 
charges for other long-lived assets, including property and equipment, were immaterial.  The impairment charges related to technology 
or equipment obsoleted due to technology improvements or to custom demo equipment with no resale value.  Impairment charges during 
fiscal 2016, 2015, and 2014 were included primarily in product development and selling expense. 

Note 7. Selected Financial Statement Data  

Inventories consisted of the following: 

Raw materials 
Work-in-process 
Finished goods 

April 30, 
 2016 

May 2, 
 2015 

$ 

$ 

28,184     $ 
6,158    
35,485    
69,827     $ 

28,325  
7,512  
28,552  
64,389  

Inventories are reported net of the allowance for excess and obsolete inventory of $4,975 and $3,998 as of April 30, 2016 and May 2, 
2015, respectively. 

Property and equipment consisted of the following: 

Land 
Buildings 
Machinery and equipment 
Office furniture and equipment 
Computer software and hardware 
Equipment held for rental 
Demonstration equipment 
Transportation equipment 

Less accumulated depreciation 

Accrued expenses consisted of the following: 

Compensation 
Taxes, other than income taxes 
Other 

April 30, 
 2016 

May 2, 
 2015 

2,155     $ 
65,247    
82,973    
14,746    
48,917    
374    
8,026    
6,596    
229,034    
155,871    
73,163     $ 

2,147  
64,186  
80,664  
15,823  
51,083  
803  
7,299  
6,012  
228,017  
155,173  
72,844  

April 30, 
 2016 

May 2, 
 2015 

12,065     $ 
3,969    
7,498    
23,532     $ 

12,137  
4,223  
9,703  
26,063  

$ 

$ 

$ 

$ 

Page | 56  

 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other (expense) income, net consisted of the following: 

Foreign currency transaction losses 
Other 

Note 8. Uncompleted Contracts  

Uncompleted contracts consisted of the following: 

Costs incurred 
Estimated earnings 

Less billings to date 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

April 26, 
 2014 

(326 )   $ 
198    
(128 )   $ 

(514 )   $ 
16    
(498 )   $ 

(292 ) 
(63 ) 

(355 ) 

April 30, 
 2016 

May 2, 
 2015 

530,594     $ 
173,356    
703,950    
684,111    
19,839     $ 

708,029  
237,239  
945,268  
933,997  
11,271  

$ 

$ 

$ 

$ 

Uncompleted contracts are included in the accompanying consolidated balance sheets as follows: 

Costs and estimated earnings in excess of billings 
Billings in excess of costs and estimated earnings 

Note 9. Receivables  

April 30, 
 2016 

May 2, 
 2015 

$ 

$ 

30,200     $ 
(10,361 )  
19,839     $ 

35,068  
(23,797 ) 
11,271  

We sell our products throughout the United States and in certain foreign countries on credit terms we establish for each customer.  On 
the sale of certain products, we have the ability to file a contractor’s lien against the product installed as collateral and to file claims 
against surety bonds to protect our interest in receivables.  Foreign sales are at times secured by irrevocable letters of credit or bank 
guarantees. 

Accounts receivable are reported net of an allowance for doubtful accounts of $2,797 and $2,316 at April 30, 2016 and May 2, 2015, 
respectively.  Included in accounts receivable as of April 30, 2016 and May 2, 2015 was $437 and $385, respectively, of retainage on 
construction-type contracts, all of which are expected to be collected within one year. 

We make estimates regarding the collectability of our accounts receivable, long-term receivables, costs and estimated earnings in excess 
of billings and other receivables.  In evaluating the adequacy  of  our allowance  for doubtful accounts, we analyze specific balances, 
customer creditworthiness, changes in customer payment cycles, and current economic trends.  If the financial condition of any customer 
were to deteriorate, resulting in an impairment of its ability to make payments, additional allowances may be required.  We charge off 
receivables at such time as it is determined collection will not occur.  Charge-offs of receivables and our allowance for doubtful accounts 
related to financing receivables are not material to our financial results. 

In connection with certain sales transactions, we have entered into sales contracts with installment payments exceeding six months and 
sales-type leases.  The present value of these contracts and leases is recorded as a receivable as the revenue is recognized in accordance 
with U.S. GAAP, and profit is recognized to the extent the present value is in excess of cost.  We generally retain a security interest in 

Page | 57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
the equipment or in the cash flow generated by the equipment until the contract is paid.  The present value of long-term contracts and 
lease  receivables,  including  accrued  interest  and  current  maturities,  was  $7,038  and  $9,874  as  of April 30,  2016  and  May 2,  2015, 
respectively.  Contract and lease receivables bearing annual interest rates of 4.8 to 10.0 percent are due in varying annual installments 
through August 2024.  The face amount of long-term receivables was $7,236 as of April 30, 2016 and $10,976 as of May 2, 2015.   

Note 10. Financing Agreements 

We have a credit agreement with a U.S. bank for a $35,000 line of credit, which includes up to $15,000 for standby letters of credit.  The 
line of credit, which was amended on November 15, 2013, is due on November 15, 2016. The interest rate ranges from LIBOR plus 145 
basis points to LIBOR plus 195 basis points depending on the ratio of our interest-bearing debt to EBITDA.  EBITDA is defined as net 
income before deductions for income taxes, interest expense, depreciation and amortization, all as determined in accordance with U.S. 
GAAP. The effective interest rate was 2.4 percent at April 30, 2016.  We are assessed a loan fee equal to 0.125 percent per annum of any 
unused portion of the loan.  As of April 30, 2016, there were no advances to us under the loan portion of the line of credit, and the 
balance of letters of credit outstanding was approximately $3,872. 

The credit agreement is unsecured and requires us to be in compliance with the following financial ratios: 

•   A minimum fixed charge coverage ratio of at least 2 to 1 at the end of any fiscal year.  The ratio is equal to (a) EBITDA less 
dividends or other distributions, a capital expenditure reserve of $6,000, and income tax expenses, over (b) all principal and 
interest payments with respect to debt, excluding principal payments on the line of credit; and 

•   A ratio of interest-bearing debt, excluding any marketing obligations, to EBITDA of less than 1 to 1 at the end of any fiscal 

quarter. 

We have an additional credit agreement with another U.S. bank which supports our credit needs outside of the United States. It was also 
amended on November 15, 2013 and becomes due on November 15, 2016.  The facility provides for a $40,000 line of credit and includes 
facilities for letters of credit and bank guarantees and to secure foreign loans for our international subsidiaries.  This credit agreement is 
unsecured.  It contains the same covenants as the credit agreement noted above and contains an inter creditor agreement whereby the 
debt has a cross default provision with the primary credit agreement.  Total credit allowed between the two credit agreements is limited 
to $40,000.  The interest rate is equal to LIBOR plus 1.5 percent. We are assessed a loan fee equal to 0.15 percent per annum of any 
unused portion of the loan.  As of April 30, 2016, there were no advances outstanding and approximately $3,482 in bank guarantees 
under this line of credit.   

During the fourth quarter of fiscal 2016, we violated one of our bank covenants, but received a waiver from our banking institutions for 
the year ended April 30, 2016.  While we are not using our credit line, other than letters of credit, any future covenant violations could 
impact our ability to obtain financing.  We were in compliance with all applicable covenants as of May 2, 2015.  The minimum fixed 
charge coverage ratio as of April 30, 2016 was (15)-to-1, and the ratio of interest-bearing debt to EBITDA as of April 30, 2016 was 0.07-
to-1. 

Note 11. Shareholders’ Equity and Share-Based Compensation 

Common  stock:  Our  authorized  shares  of  120,000,000  consist  of  115,000,000  shares  of  common  stock  and  5,000,000  shares  of 
“undesignated stock.”  Our Board of Directors has the power to issue any or all of the shares of undesignated stock without shareholder 
approval, including the authority to establish the rights and preferences of the undesignated stock. 

Each outstanding share of our common stock includes one common share purchase right.  Each right entitles the registered holder to 
purchase from us one-tenth of one share of common stock at a price of $100 per common share, subject to adjustment and the terms of 
the shareholder rights agreement under which the dividend was declared and paid.  The rights become exercisable immediately after the 
earlier of (i) 10 business days following a public announcement that a person or group has acquired beneficial ownership of 15 percent 
or more  of  our  outstanding common shares (subject to  certain exclusions)  or (ii) 10 business days  following the  commencement  or 
announcement of an intention to make a tender offer or exchange offer for our common shares, the consummation of which would result 
in  the  beneficial  ownership  by  a  person  or  group  of  15  percent  or  more  of  our  outstanding  common  shares.  The  rights  expire  on 
November 19, 2018, which date may be extended by our Board subject to certain additional conditions. 

Page | 58  

 
 
 
 
 
 
 
 
 
 
Stock incentive plans:  During fiscal 2016, we established the 2015 Stock Incentive Plan  (“2015 Plan”) and ceased granting options 
under the 2007 Stock Incentive Plan ("2007 Plan") and the 2001 Incentive Stock Option Plan and the 2001 Outside Directors Option 
Plan (“2001 Plans”).  The 2015 Plan provides for the issuance of stock-based awards, including stock options, restricted stock, restricted 
stock units and deferred stock, to employees, directors and consultants.  Stock options issued to employees under the plans generally 
have a 10-year life, an exercise price equal to the fair market value on the grant date and a five-year annual vesting period.  Stock options 
granted to independent directors under these plans have a seven-year life and an exercise price equal to the fair market value on the date 
of grant.  Stock options granted to independent directors prior to fiscal 2010 vested annually over three years, and options granted in or 
after fiscal 2010 vest in one year.  The restricted stock granted to independent directors vests in one year, provided that they remain on 
the Board.  Restricted stock units are granted to employees and have a five-year annual vesting period.  As with stock options, restricted 
stock and restricted stock unit ownership cannot be transferred during the vesting period. 

At April 30, 2016, the aggregate number of shares available for future grant under the 2015 Plan for stock options and restricted stock 
awards was 2,602 shares.  Shares of common stock subject to all stock awards granted under the 2015 Plan are counted as one share of 
stock for each share of stock subject to the award.  Although the 2001 Plans and 2007 Plan remain in effect for options outstanding, no 
new options can be granted under these plans. 

Restricted  stock  and  restricted  stock  units:  We  issue  restricted  stock  to  our  non-employee  directors  and  restricted  stock  units  to 
employees.  The fair value of restricted stock and our restricted stock unit awards are measured on the grant date based on the market 
value of our common stock. The related compensation expense as calculated under ASC 718, net of estimated forfeitures, is recognized 
over the applicable vesting period.  Unrecognized compensation expense related to the restricted stock and restricted stock unit awards 
was approximately $2,555 at April 30, 2016, which is expected to be recognized over a weighted-average period of 3.0 years.  The total 
fair value of restricted stock vested was $1,191, $1,089, and $804 for fiscal years 2016, 2015, and 2014, respectively. 

A summary of nonvested restricted stock and restricted stock units for the years ended April 30, 2016, May 2, 2015 and April 26, 2014 
is as follows: 

April 30, 2016 

Year Ended 
May 2, 2015 

April 26, 2014 

Weighted 
Average 
Grant Date 
Fair Value 
Per Share 

Weighted 
Average 
Grant Date 
Fair Value 
Per Share 

Number of 
Nonvested 
Shares 

Number of 
Nonvested 
Shares 

Weighted 
Average 
Grant Date 
Fair Value 
Per Share 

Number of 
Nonvested 
Shares 

344     $ 
159    
(110 )  
(9 )  
384    

10.63    
7.04    
10.76    
10.69    
9.10    

318     $ 
150    
(111 )  
(13 )  
344    

9.59    
12.25    
9.83    
10.70    
10.63    

279     $ 
147    
(85 )  
(23 )  
318    

9.74  
10.03  
9.47  
9.37  
9.59  

Outstanding at beginning of year 

Granted 
Vested 
Forfeited 

Outstanding at end of year 

Page | 59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stock Options:  We issue incentive stock  options to  our employees and non-qualified stock  options to  our  independent directors.  A 
summary of stock option activity under all stock option plans during the fiscal year ended April 30, 2016 is as follows: 

Outstanding at May 2, 2015 

Granted 
Canceled or forfeited 
Exercised 

Outstanding at April 30, 2016 

Shares vested and expected to vest 
Exercisable at April 30, 2016 

Weighted 
Average 
Exercise 
Price Per 
Share 

Weighted 
Average 
Remaining 
Contractual 
Life (Years) 

Aggregate 
Intrinsic 
Value 

Stock 
Options 

2,741     $ 
240    
(309 )  
(66 )  
2,606     $ 

2,581     $ 
1,920     $ 

13.94    
8.51    
14.42    
9.26    
13.50    

13.53    
14.70    

4.63   $ 
—    
—    
—    
4.57   $ 

4.54   $ 
3.50   $ 

2,258  
—  
—  
132  
158  

156  
113  

The aggregate intrinsic value of stock options represents the difference between the exercise price of stock options and the  fair market 
value of the underlying common stock for all in-the-money options.  We define in-the-money options at April 30, 2016 as options having 
exercise prices lower than the $8.70 per share market price of our common stock on that date.  There were in-the-money options to 
purchase 0 shares exercisable at April 30, 2016.  The total intrinsic value of options exercised during fiscal years 2016, 2015, and 2014 
was $132, $533, and $1,534, respectively.  The total fair value of stock options vested was $1,190, $1,294, and $1,541 for fiscal years 
2016, 2015, and 2014, respectively. 

We estimate the fair value of stock options granted using the Black-Scholes option valuation model.  We recognize the fair value of the 
stock  options  on a straight-line basis as compensation  expense.  All  options are recognized  over the requisite service periods of the 
awards, which are generally the vesting periods. 

The Black-Scholes option-pricing model was developed for use in estimating the fair value of traded options which have no vesting 
restrictions and are fully transferable.  In addition, option valuation models require the input of highly subjective assumptions, including 
the  expected  stock  price  volatility.  ASC  718  requires  us  to  estimate  forfeitures  at  the  time  of  grant  and  revise  those  estimates  in 
subsequent periods if actual forfeitures differ from those estimates.  We use historical data to estimate pre-vesting option forfeitures and 
record share-based compensation expense only for those awards expected to vest.  The following factors are the significant assumptions 
used in the computation of the fair value of options: 

Expected life.  The expected life of options granted represents the period of time they are expected to be outstanding.  We estimate 
the  expected  life  of  options  granted  based  on  historical  exercise  patterns,  which  we  believe  are  representative  of  future 
behavior.  We have examined our historical pattern of option exercises in an effort to determine if there were any discernible 
patterns of activity based on certain demographic characteristics.  Demographic characteristics tested included age, salary level, 
job level and geographic location.  We have determined there were no meaningful differences in option exercise activity based 
on the demographic characteristics tested. 

Expected volatility.  We estimate the volatility of our common stock at the date of grant based on historical volatility consistent 
with ASC 718 and SEC Staff Accounting Bulletin No. 107, Share Based Payments. 

Risk-free interest rate.  The rate is based on the U.S. Treasury zero-coupon yield curve on the grant date for a term similar to the 
expected life of the options. 

Dividend yield.  We use an expected dividend  yield  consistent with  our dividend  yield  over the period  of time we have paid 
dividends. 

Page | 60  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table provides the weighted-average fair value of options granted and the related assumptions used in the Black-Scholes 
model: 

Fair value of options granted 
Risk-free interest rate 
Expected dividend rate 
Expected volatility 
Expected life of option 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

$ 

2.92  

  $ 

5.44     $ 

1.70 - 1.90%   
2.78 %  
42.71 - 48.32%   
5.78 - 6.98 years   

1.93 - 2.14%  
2.60%  
48.01 - 51.89%  
5.84 - 6.95 years  

April 26, 
 2014 

4.91  
2.03 - 2.34% 
2.32% 
54.09 - 54.37% 
5.9 - 6.9 years 

Employee stock purchase plan:  We have an employee stock purchase plan  (“ESPP”),  which  enables employees after six months of 
continuous employment to elect, in advance and semi-annually, to contribute up to 15 percent of their compensation, subject to certain 
limitations, toward the purchase of our common stock at a purchase price equal to 85 percent of the lower of the fair market value of the 
common stock on the first or last day of the participation period.  The ESPP requires participants to hold any shares purchased under the 
ESPP for a minimum period of one year after the date of purchase. Compensation expense recognized on shares issued under our ESPP 
is based on the value of a traded option to purchase shares of our stock at a 15 percent discount to the stock price.  The total number of 
shares reserved under the ESPP is 2,500. The number of shares of common stock issued under the ESPP totaled 227, 248, and 195 shares 
in fiscal 2016, 2015, and 2014, respectively.  The number of shares of common stock reserved for future employee purchases under the 
ESPP totaled 514 shares at April 30, 2016.  The ESPP is intended to qualify under Section 423 of the Internal Revenue Code of 1986 
(the "Code").  

Total share-based compensation expense:  As of April 30, 2016, there was $4,450 of total unrecognized compensation cost related to 
nonvested share-based compensation arrangements granted under all equity compensation plans.  Total unrecognized compensation cost 
will be adjusted for future changes in estimated forfeitures.  We expect to recognize the cost over a weighted-average period of 2.7 years.  

The following table presents a summary of the share-based compensation expense by equity type as follows: 

Stock options 
Restricted stock and stock units 
Employee stock purchase plans 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

April 26, 
 2014 

$ 

$ 

1,179     $ 
1,237    
542    
2,958     $ 

1,311     $ 
1,234    
493    
3,038     $ 

1,451  
1,000  
446  
2,897  

A summary of the share-based compensation expenses for stock options, restricted stock, restricted stock units and shares issued under 
the ESPP for the fiscal years ended April 30, 2016, May 2, 2015 and April 26, 2014 is as follows: 

Cost of goods sold 

Selling 
General and administrative 
Product design and development 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

April 26, 
 2014 

$ 

$ 

751     $ 
780    
839    
588    
2,958     $ 

737     $ 
825    
908    
568    
3,038     $ 

657  
810  
859  
571  
2,897  

We received $610 in cash from option exercises under all share-based payment arrangements for the fiscal year ended April 30, 2016.  
The tax (expense) benefit related to non-qualified options and restricted stock units under all share-based payment arrangements totaled 
$(69), $3, and $(126) for fiscal years 2016, 2015, and 2014, respectively. 

Page | 61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 12. Employee Benefit Plans 

We sponsor a 401(k) savings plan under which eligible U.S. employees may choose to make voluntary contributions of such employees' 
compensation on a pretax basis, subject to certain Internal Revenue Service ("IRS") limits. We make matching contributions equal to 50 
percent  of  the  employee's  qualifying  contribution  up  to  six  percent  of  such  employee's  compensation  plus  other  discretionary 
contributions as authorized by our Board of Directors.  Employees are eligible to participate upon completion of one year of service if 
they have attained the age of 21 and have worked more than 1000 hours during such plan year.  We contributed $2,323, $2,115 and 
$1,859 to the plan for fiscal years 2016, 2015, and 2014, respectively.

Note 13. Income Taxes 

The pretax income attributable to domestic and foreign operations was as follows: 

Domestic 
Foreign 

Income before income taxes 

Income tax expense consisted of the following: 

Current: 
Federal 
State 
Foreign 
Deferred: 
Federal 
State 
Foreign 

April 30, 
 2016 

Year Ended 

May 2, 
 2015 

April 26, 
 2014 

3,264     $ 
(138 )  
3,126     $ 

29,194     $ 
2,489    
31,683     $ 

35,699  
1,542  
37,241  

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

April 26, 
 2014 

(467 )   $ 
123    
557    

463    
(89 )  
478    
1,065     $ 

6,657     $ 
1,150    
848    

1,906    
307    
(67 )  
10,801     $ 

11,342  
1,454  
696  

1,241  
667  
(365 ) 
15,035  

$ 

$ 

$ 

$ 

Page | 62  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A reconciliation of the provision for income taxes and the amount computed by applying the federal statutory rate to income before 
income taxes is as follows: 

$ 

$ 

$ 

Computed income tax expense at federal, 

state and local jurisdiction statutory rates 

State taxes, net of federal benefit 
Research and development tax credit 
Meals and entertainment 
Stock compensation 
Dividends paid to retirement plan 
Domestic production activities deduction 
Change in valuation allowances 
Change in uncertain tax positions 
Other, net 

The components of the net deferred tax asset were as follows: 

Deferred tax assets: 

Accrued warranty obligations 
Vacation accrual 
Net losses on investments 
Deferred maintenance revenue 
Allowance for excess and obsolete inventory 
Equity compensation 
Allowance for doubtful accounts 
Inventory capitalization 
Accrued compensation and benefits 
Unrealized loss on foreign currency exchange 
Net operating loss carry forwards 
Research and development tax credit carry forwards 
Other 

Valuation allowance 

Deferred tax liabilities: 

Property and equipment 
Prepaid expenses 
Intangible assets 
Unrealized gain on foreign currency exchange 
Other 

April 30, 
 2016 

Year Ended 

May 2, 
 2015 

April 26, 
 2014 

  $ 

1,063 
40    
(2,015 )  
334    
525    
(323 )  
(91 )  
1,265    
125    
142    
1,065     $ 

  $ 

11,089 
1,016    
(1,292 )  
369    
566    
(352 )  
(529 )  
(2,295 )  
2,357    
(128 )  
10,801     $ 

13,035 
1,433  
(750 ) 
344  
586  
(328 ) 
(1,012 ) 
2,301  
111  
(685 ) 
15,035  

April 30, 
 2016 

May 2, 
 2015 

11,407     $ 
1,963    
336    
341    
1,314    
745    
703    
595    
1,015    
—    
1,404    
1,005    
617    
21,445    
(1,673 )  
19,772    

(7,988 )  
(631 )  
(1,479 )  
(931 )  
(60 )  
(11,089 )  

10,038  
1,808  
—  
745  
939  
828  
613  
531  
1,124  
554  
791  
—  
344  
18,315  
(52 ) 
18,263  

(7,249 ) 
(577 ) 
—  
—  
(34 ) 
(7,860 ) 
10,403  

The classification of net deferred tax assets in the accompanying consolidated balance sheets is: 

$ 

8,683     $ 

Page | 63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Current assets 
Current liabilities 
Non-current assets 
Non-current liabilities 

April 30, 
 2016 

May 2, 
 2015 

$ 

$ 

—     $ 
—    
9,437    
(754 )  
8,683     $ 

10,640  
—  
702  
(939 ) 
10,403  

The changes in the amounts recorded for uncertain tax positions are: 

Balance at beginning of year 

Gross increases related to prior period tax positions 
Gross decreases related to prior period tax positions 
Gross increases related to current period tax positions 
Lapse of statute of limitations 

Balance at end of year 

$ 

April 30, 2016  May 2, 2015  April 26, 2014 
379  
16  
—  
99  
—  
494  

2,891   $ 
137  
—  
8  
(20 ) 
3,016   $ 

494   $ 
6  
—  
2,496  
(105 ) 
2,891   $ 

$ 

All of our unrecognized tax benefits would have an impact on the effective tax rate if recognized.  It is reasonably possible  that the 
amount of unrecognized tax benefits could change due to one or more of the following events in the next 12 months: expiring statutes, 
audit activity, tax payments, or competent authority proceedings. We are not able to reasonably estimate the amount or the future periods 
in which changes in unrecognized tax benefits may be resolved; however, we do not anticipate any significant changes within the next 
12 months. Interest and penalties incurred associated with uncertain tax positions are included in income tax expense. 

Our fiscal 2014 financial results included a deferred asset tax valuation allowance of $2,297.  The corresponding deferred tax asset was 
related to potential capital losses from an investment in an affiliate ("affiliate") that is a United States entity.  During the fourth quarter 
of fiscal 2014, we were notified that the affiliate had sold off a significant portion of its operations for a substantial loss.  This loss puts 
us in doubt of any financial recovery of our investment in affiliate.  Although the full capital loss of the affiliate has not yet been triggered 
under the Code, we have concluded that it would be more likely than not a capital loss if the affiliate goes out of business or we abandon 
the partnership.  A tax court case solidified capital loss treatment versus ordinary gain treatment in abandonments.  The Tax Court's 
decision  in  Pilgrim's  Pride  Corporation  v.  Commissioner  and  Code  Sections  165  and  1234A  state  that  loss  deductions  related  to 
worthless security abandonments would be treated as a capital loss versus an ordinary loss. 

In fiscal 2015, the Tax Court's decision in Pilgrim's Pride Corporation v. Commissioner  was overturned by the federal Fifth Circuit 
Court of Appeals.  Hence, we abandoned our partnership interest and recorded an ordinary loss on our 2015 federal tax return, thereby 
moving the asset and valuation allowance into our current tax provision and recording a current deduction.  Because our position has a 
chance of being disallowed, we believe we cannot reach the more-likely-than not conclusion that this ordinary loss will be realized.  
Therefore, we have maintained an uncertain tax accrual.  We will continue to evaluate the facts and circumstances of this case and adjust 
our accrual accordingly. 

As  of April 30,  2016,  we  have  foreign  net  operating  loss  (“NOL”)  carryforwards  of  approximately  $6,428  primarily  related  to  our 
operations in Belgium and Ireland which have indefinite lives.  A portion of the total NOL amounting to $219 is related to operations in 
Canada and expires in 2036.  A deferred tax asset has been recorded for all NOL carryforwards totaling approximately $1,404.  However, 
due to uncertainty in future taxable income in Ireland and Belgium, a full valuation allowance totaling approximately $1,337  has been 
recorded.  If sufficient evidence of our ability to generate future taxable income in the jurisdictions in which we currently maintain a 
valuation allowance causes us to determine that our deferred tax assets are more likely than not realizable, we would release our valuation 
allowance, which would result in an income tax benefit being recorded in our consolidated statement of operations. 

Page | 64  

 
 
 
 
 
 
 
 
 
 
 
 
Additional tax information: 

In  the  normal  course  of  business,  income  tax  authorities  in  various  income  tax  jurisdictions  both  within  the  United  States  and 
internationally conduct routine audits of our income tax returns filed in prior years.  Income tax years are open for the United States 
jurisdiction  for  fiscal  years  2013  through  2015.  International  jurisdictions  have  open  tax  years  varying  by  location  beginning  in 
fiscal 2006. 

We have no deferred tax liability recognized relating to our investment in foreign subsidiaries where the earnings have been indefinitely 
reinvested.  If circumstances change and it becomes apparent that some or all of the undistributed untaxed earnings of a subsidiary will 
be remitted to the United States, we will accrue a tax expense at that time.  We have approximately $9,067 of untaxed earnings which 
have indefinitely been reinvested.  Determination of the amount of any unrecognized deferred income tax liability on these earnings is 
not practicable. 

We recognized an expense of $232, $14 and $20 in net interest and penalties during the years ended April 30, 2016, May 2, 2015 and 
April 26, 2014, respectively.  Interest and penalties recognized are recorded in income taxes in our consolidated statements of operations. 
We had accrued $94 and $16 in net interest or penalties as of April 30, 2016 and May 2, 2015, respectively. 

Page | 65 

 
 
 
 
 
 
 
Note 14. Cash Flow Information 

The changes in operating assets and liabilities consisted of the following: 

(Increase) decrease: 
Restricted cash 
Account receivable 
Long-term receivables 
Inventories 
Costs and estimated earnings in excess of billings 
Prepaid expenses and other current assets 
Income taxes receivables 
Advertising rights and other assets 

Increase (decrease): 

Current marketing obligations and other payables 
Accounts payable 
Customer deposits (billed or collected) 
Accrued expenses 
Warranty obligations 
Billings in excess of costs and estimated earnings 
Long-term warranty obligations 
Income taxes payable 
Deferred revenue (billed or collected) 
Long-term marketing obligations and other payables 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

April 26, 
 2014 

$ 

298     $ 

18     $ 

3,789    
2,851    
(5,100 )  
4,867    
1,290    
1,061    
(776 )  

21    
(9,926 )  
(941 )  
476    
4,726    
(13,436 )  
(710 )  
(40 )  
2,120    
(456 )  
(9,886 )   $ 

6,412    
3,234    
(1,907 )  
(1,667 )  
(575 )  
(3,084 )  
912    

(146 )  
5,594    
(1,315 )  
2,860    
(2,638 )  
1,314    
1,869    
(666 )  
(250 )  
3,468    
13,433     $ 

$ 

(466 ) 
(18,293 ) 
3,027  
(12,771 ) 
5,955  
(536 ) 
(2,414 ) 
64  

372  
6,701  
4,931  
165  
543  
8,238  
1,560  
(527 ) 
(836 ) 
(501 ) 
(4,788 ) 

Supplemental disclosures of cash flow information consisted of the following: 

Cash payments for: 

Interest 
Income taxes, net of refunds 

April 30, 
 2016 

Year Ended 
May 2, 
 2015 

April 26, 
 2014 

$ 

303     $ 
(824 )  

289     $ 

8,690    

198  
16,521  

Supplemental schedule of non-cash investing and financing activities consisted of the following: 

Demonstration equipment transferred to inventory 
Purchases of property and equipment included in 

accounts payable 

Contributions of common stock under the ESPP 

Contingent consideration related to acquisition of 

ADFLOW 

Note 15. Fair Value Measurement 

April 30, 
 2016 

Year Ended 

May 2, 
 2015 

April 26, 
 2014 

$ 

227     $ 

34     $ 

142 
1,777    

1,955 

1,510 
2,512    

— 

255  

2,099 
1,552  

— 

ASC 820, Fair Value Measurement, defines fair value as the price that would be received to sell an asset or paid to transfer a liability 
(an exit price) in an orderly transaction between market participants at the measurement date.  It also establishes a fair value hierarchy 

Page | 66  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring  fair 
value.  The fair value hierarchy within ASC 820 distinguishes between the following three levels of inputs which may be utilized when 
measuring fair value. 

Level 1 - Quoted prices in active markets for identical assets or liabilities. 

Level 2 - Observable inputs other than quoted prices included within Level 1 for the assets or liabilities, either directly or indirectly (for 
example, quoted market prices for similar assets and liabilities in active markets or quoted market prices for identical assets or 
liabilities in markets not considered to be active, inputs other than quoted prices that are observable for the asset or liability, or 
market-corroborated input). 

Level  3  -  Unobservable  inputs  supported  by  little  or  no  market  activity  based  on  our  own  assumptions  used  to  measure  assets  and 
liabilities. 

The fair values for fixed-rate contracts receivable are estimated using a discounted cash flow analysis based on interest rates currently 
being offered for contracts with similar terms to customers with similar credit quality. The carrying amounts reported on our consolidated 
balance sheets for contracts receivable approximate fair value and have been categorized as a Level 2 fair value measurement.  Fair 
values  for  fixed-rate  long-term marketing  obligations are  estimated using a discounted  cash flow  calculation applying interest rates 
currently being offered for debt with similar terms and underlying collateral.  The total carrying value of long-term marketing obligations 
as reported on our consolidated balance sheets within other long-term obligations approximates fair value and has been categorized as 
a Level 2 fair value measurement. 

The following table sets forth by Level within the fair value hierarchy our financial assets and liabilities that were accounted for at fair 
value on a recurring basis at April 30, 2016 and May 2, 2015 according to the  valuation techniques we used to determine their  fair 
values. There have been no transfers of assets or liabilities among the fair value hierarchies presented. 

Balance as of April 30, 2016: 
Cash and cash equivalents 
Restricted cash 
Available-for-sale securities: 
Certificates of deposit 
U.S. Government sponsored entities 
Municipal obligations 

Derivatives - currency forward contracts 

Balance as of May 2, 2015: 

Cash and cash equivalents 
Restricted cash 
Available-for-sale securities: 
Certificates of deposit 
U.S. Government securities 
U.S. Government sponsored entities 
Municipal obligations 

Derivatives - currency forward contracts 

Fair Value Measurements 
Level 2 

Total 

Level 1 

$ 

$ 

$ 

$ 

28,328     $ 
198    

—    
—    
—    
—    
28,526     $ 

57,284     $ 
496    

—    
1,001    
—    
—    
—    
58,781     $ 

—     $ 
—    

14,927    
8,522    
1,223    
(453 )  
24,219     $ 

—     $ 
—    

11,409    
—    
7,942    
4,994    
(283 )  
24,062     $ 

28,328  
198  

14,927  
8,522  
1,223  
(453 ) 
52,745  

57,284  
496  

11,409  
1,001  
7,942  
4,994  
(283 ) 
82,843  

The following methods and assumptions were used to estimate the fair value of each class of financial instrument.  There have been no 
changes in the valuation techniques used by us to value our financial instruments. 

Page | 67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash  and  cash  equivalents:    Consists  of  cash  on  hand  in  bank  deposits  and  highly  liquid  investments,  primarily  money  market 
accounts.  The fair value was measured using quoted market prices in active markets.  The carrying amount approximates fair value. 

Restricted cash:  Consists of cash and cash equivalents held in bank deposit accounts to secure issuances of foreign bank guarantees.  The 
fair value of restricted cash was measured using quoted market prices in active markets.  The carrying amount approximates fair value. 

Certificates of deposit:  Consists of time deposit accounts with original maturities of less than three years and various yields.  The fair 
value of these securities was measured based on valuations observed in less active markets than Level 1 investments from a third-party 
financial institution.  The carrying amount approximates fair value. 

U.S. Government securities:  Consists of U.S. Government treasury bills, notes, and bonds with original maturities of less than three 
years and various yields. The fair value of these securities was measured using quoted market prices in active markets. 

U.S. Government sponsored entities:  Consist of Fannie Mae and Federal Home Loan Bank investment grade debt securities trading 
with sufficient frequency and volume to enable us to obtain pricing information on an ongoing basis.  The fair value of these securities 
was  measured  based  on  valuations  observed  in  less  active  markets  than  Level  1  investments.  The  contractual  maturities  of  these 
investments vary from one month to three years. 

Municipal obligations:  Consist of investment grade municipal bonds trading with sufficient frequency and volume to enable us to obtain 
pricing information on an ongoing basis.  The contractual maturities of these investments vary from two to three years.  The fair value 
of these bonds was measured based on valuations observed in less active markets than Level 1 investments. 

Derivatives  –  currency forward contracts:  Consists of  currency  forward  contracts trading with sufficient  frequency and  volume to 
enable us to obtain pricing information on an ongoing basis.  The fair value of these securities was measured based on a valuation from 
a third-party bank.  See "Note 16. Derivative Financial Instruments" for more information regarding our derivatives. 

The fair value measurement standard also applies to certain non-financial assets and liabilities measured at fair value on a nonrecurring 
basis.  For example, certain long-lived assets such as goodwill, intangible assets and property, plant and equipment are measured at fair 
value in connection with business combinations or when an impairment is recognized and the related assets are written down to fair 
value.  We utilized the fair value measurement standard, using primarily Level 3 inputs, to value the assets and liabilities for the business 
combinations  and  the  determination  of  goodwill  associated  with  the  sale  of  our  automated  rigging  systems  business  for  theatre 
applications.  See "Note 4. Business Combinations" and "Note 5. Sale of Theatre Rigging Division" for more information.  We did not 
make any material business combinations or recognize significant impairment losses during fiscal 2016 or fiscal 2015. 

Note 16. Derivative Financial Instruments 

We  utilize  derivative  financial  instruments  to  manage  the  economic  impact  of  fluctuations  in  currency  exchange  rates  on  those 
transactions denominated in currencies other than our functional currency, which is the U.S. dollar.  We enter into currency forward 
contracts to manage these economic risks.  We account for all derivatives on the balance sheet within accounts receivable or accounts 
payable measured at fair value, and changes in fair values are recognized in earnings unless specific hedge accounting criteria are met 
for cash flow or net investment hedges.  As of April 30, 2016 and May 2, 2015, we had not designated any of our derivative instruments 
as accounting hedges, and thus we recorded the changes in fair value in other (expense) income, net. 

Page | 68  

 
 
 
 
 
 
 
 
 
 
 
The foreign currency exchange contracts in aggregated notional amounts in place to exchange U.S. dollars at April 30, 2016 and 
May 2, 2015 were as follows: 

Foreign Currency Exchange Forward Contracts: 

U.S. Dollars/Australian Dollars 

U.S. Dollars/Canadian Dollars 

U.S. Dollars/British Pounds 

U.S. Dollars/Singapore Dollars 

U.S. Dollars/Euros 

U.S. Dollars/Swiss Franc 

U.S. Dollars/Japanese Yen 

April 30, 2016 

May 2, 2015 

U.S. 
Dollars 

Foreign 
Currency 

U.S. 
Dollars 

Foreign 
Currency 

7,216    
563    
1,795    
261    
147    
—    
—    

10,027    
771    
1,263    
356    
132    
—    
—    

1,487    
4,129    
1,679    
1,176    
(229 )  
5,662    
764    

1,918  
4,923  
1,123  
1,601  
174  
5,500  
91,282  

As of April 30, 2016 and May 2, 2015, there was a net liability of $453 and $283, respectively, representing the fair value of foreign 
currency exchange forward contracts, which was determined using Level 2 inputs from a third-party bank. 

Note 17. Commitments and Contingencies 

Litigation:  We are a party to legal proceedings and claims which arise during the ordinary course of business.  We review our legal 
proceedings  and  claims,  regulatory  reviews  and  inspections,  and  other  legal  matters  on  an  ongoing  basis  and  follow  appropriate 
accounting guidance when making accrual and disclosure decisions.  We establish accruals for those contingencies when the incurrence 
of a loss is probable and can be reasonably estimated, and we disclose the amount accrued and the amount of a reasonably possible loss 
in excess of the amount accrued, if such disclosure is necessary for our financial statements to not be misleading.  We do not record an 
accrual when the likelihood  of  loss being incurred is probable, but the amount  cannot be  reasonably estimated,  or when the loss is 
believed to be only reasonably possible or remote, although disclosures will be made for material matters as required by ASC  450-20, 
Contingencies - Loss Contingencies.  Our assessment of whether a loss is reasonably possible or probable is based on our assessment 
and consultation with legal counsel regarding the ultimate outcome of the matter following all appeals. 

As of April 30, 2016 and May 2, 2015, we did not believe there was a reasonable probability that any material loss for these various 
claims or legal actions, including reviews, inspections or other legal proceedings, if any, would be incurred.  Accordingly, no accrual or 
disclosure of a potential range of loss has been made related to these matters.  In the opinion of management, the ultimate liability of all 
unresolved legal proceedings is not expected to have a material effect on our financial position, liquidity or capital resources. 

Warranties:  We offer a standard parts coverage warranty for periods varying from one to five years for most of our products.  We also 
offer additional types of warranties to include on-site labor, routine maintenance and event support.  In addition, the terms of warranties 
on some installations can vary from one to 10 years.  The specific terms and conditions of these warranties vary primarily depending on 
the type of the product sold.  We estimate the costs which may be incurred under the warranty obligations and record a liability in the 
amount  of  such  estimated  costs  at  the  time  the  revenue  is  recognized.  Factors  affecting  our  estimate  of  the  cost  of  our  warranty 
obligations include historical experience and expectations of  future conditions.  We continually  assess the adequacy  of  our recorded 
warranty accruals and, to the extent we experience any changes in warranty claim activity or costs associated with servicing those claims, 
our accrued warranty obligation is adjusted accordingly. 

We discovered a warranty issue caused by a mechanical device failure within a module for displays primarily in our OOH applications 
built prior to fiscal 2013.  The device failure causes a visual defect in the display.  We are deploying preventative maintenance to sites 
impacted and can repair the device in our repair center.  When certain site locations have exceeded an acceptable failure rate, we have 
refurbished  the  display  to  meet  customers’  expectations  under  contractual  obligations.    We  have  increased  our  accrued  warranty 
obligations  by  $9.2  million  during  fiscal  2016  and  $1.2  million  during  fiscal  2015  for  probable  and  reasonably  estimable  costs  to 
remediate this issue.  As of April 30, 2016, we had $5.5 million remaining in accrued warranty obligations for the estimate of probable 
future claims related to this issue.  Because failure rates are unpredictable, the final outcome of this matter is dependent on many factors 

Page | 69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
that are difficult to predict.  Accordingly, it is possible that the ultimate cost to resolve this matter may increase and may be materially 
different from the amount of the current estimate and accrual. 

Changes in our warranty obligation for the fiscal years ended April 30, 2016 and May 2, 2015 consisted of the following: 

Beginning accrued warranty obligations 
Warranties issued during the period 

Settlements made during the period 

Changes in accrued warranty obligations for pre-existing 

warranties during the period, including expirations 

Ending accrued warranty obligations 

$ 

$ 

April 30, 2016 

  May 2, 2015 
27,250  
14,113  
(13,829 ) 

26,481     $ 
10,528    
(18,377 )  

11,864 
30,496     $ 

(1,053 ) 
26,481  

Performance guarantees:  We have entered into standby letters of credit and surety bonds with  financial institutions relating to the 
guarantee of our future performance on contracts, primarily construction type contracts.  As of April 30, 2016, we had outstanding letters 
of credit and surety bonds in the amount of $7,354 and $50,593, respectively.  Performance guarantees are issued to certain customers 
to guarantee the operation and installation of the equipment and our ability to complete a contract.  These performance guarantees have 
various terms, which are generally one year. 

Leases:  We lease vehicles, office space and various equipment for various global sales and service locations, including manufacturing 
space in the United States and China. Some of these leases, including the lease for manufacturing facilities in Sioux Falls, South Dakota, 
include provisions for extensions or purchase.  During  fiscal 2016, we signed a letter  of intent to lease the entire building upon the 
departure of the other tenant. The lease for the facilities in Sioux Falls, South Dakota can be extended for an additional five years past 
its current term, which ends approximately March 31, 2022, and it contains an option to purchase the property subject to the lease from 
March 31, 2017 to March 31, 2022 for $9,000, which approximates fair value.  If the lease is extended, the purchase option increases to 
$9,090 for the year ending March 31, 2023 and $9,180 for the year ending March 31, 2024.  Rental expense for operating leases was 
$2,725, $2,714 and $2,742 for the fiscal years ended April 30, 2016, May 2, 2015 and April 26, 2014, respectively.   

Future minimum payments under noncancelable operating leases, excluding executory costs such as management and maintenance fees, 
with initial or remaining terms of one year or more consisted of the following at April 30, 2016: 

Fiscal years ending 

Amount 

2017 
2018 
2019 
2020 
2021 
Thereafter 

  $ 

  $ 

2,166  
1,715  
1,233  
1,040  
852  
779  
7,785  

Page | 70  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Purchase commitments:  From time to time, we commit to purchase inventory, advertising, information technology maintenance and 
support services, and various other  products and services over periods that extend beyond  one  year.  As of April 30, 2016, we were 
obligated  under  the  following  conditional  and  unconditional  purchase  commitments,  which  included  $500  in  conditional  purchase 
commitments: 

Fiscal years ending 

Amount 

2017 
2018 
2019 
2020 
2021 
Thereafter 

  $ 

  $ 

1,212  
295  
100  
—  
—  
—  
1,607  

Other long-term obligations: We are obligated to pay the following payments for acquisitions and for other various obligations. 

Advertising 
Deferred purchase price 

Total Outstanding 
Less: current liability 

Other long-term obligations 

Note 18. Subsequent Events 

April 30, 2016 

May 2, 2015 

589     $ 

3,228    
3,817    
552    
3,265     $ 

700  
1,476  
2,176  
555  
1,621  

  $ 

  $ 

On June 16, 2016, our Board of Directors declared a regular quarterly dividend of $0.06 per share and a special dividend of $0.04 per 
share on our common stock for the fiscal year ended April 30, 2016, payable on July 8, 2016 to holders of record of our common stock 
on June 27, 2016. 

On June 16, 2016, our Board of Directors authorized at stock buyback program under which it may repurchase up to $40,000 of  its 
outstanding common stock.   

Page | 71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 19. Quarterly Financial Data (Unaudited) 

The following table presents summarized quarterly financial data: 

Fiscal 2016 Quarter Ended 

Net sales 
Gross profit 
Net income (loss) 
Basic earnings (loss) per share 
Diluted earnings (loss) per share 

Net sales 
Gross profit 
Net income 
Basic earnings per share 
Diluted earnings per share 

$ 

$ 

August 1, 
 2015 
150,221     $ 
35,501    
3,776    
0.09    
0.09    

October 31, 
 2015 

January 30, 
 2016 
123,816     $ 
22,029    
(1,953 )  
(0.04 )  
(0.04 )  

157,668     $ 
35,513    
3,168    
0.07    
0.07    

Fiscal 2015 Quarter Ended 

August 2, 
 2014 
166,618     $ 
43,403    
8,745    
0.20    
0.20    

November 1, 
 2014 

January 31, 
 2015 
118,123     $ 
25,062    
561    
0.01    
0.01    

173,115     $ 
40,877    
7,737    
0.18    
0.18    

April 30, 
 2016 
138,463  
27,976  
(2,930 ) 
(0.07 ) 
(0.07 ) 

May 2, 
 2015 
158,086  
35,237  
3,839  
0.09  
0.09  

Item 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

None. 

Item 9A.  CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

Management of our Company is responsible for establishing and maintaining effective disclosure controls and procedures as defined in 
Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934.  As of April 30, 2016, an evaluation was performed, under 
the supervision and with the participation of management, including our Chief Executive Officer and Chief Financial Officer, of the 
effectiveness of the design and operation of our disclosure controls and procedures.  Based upon that evaluation, the Chief Executive 
Officer and Chief Financial Officer concluded that as of April 30, 2016, our disclosure controls and procedures were effective at the 
reasonable assurance level to ensure information required to be disclosed in this Annual Report on Form 10-K was recorded, processed, 
summarized  and  reported  within  the  time  period  required  by  the  SEC’s  rules  and  forms  and  accumulated  and  communicated  to 
management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure. 

Changes in Internal Control Over Financial Reporting 

During the quarter ended April 30, 2016 and thereafter, there have been no changes in our internal control over financial reporting that 
have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

Management’s Report on Internal Control Over Financial Reporting 

Our management is responsible  for  establishing and maintaining adequate internal control  over  financial  reporting, as such  term is 
defined in Rule 13a-15(f) under the Securities Exchange Act of 1934.  Our internal control system was designed to provide reasonable 
assurance  to  our  management  and  board  of  directors  regarding  the  preparation  and  fair  presentation  of  published  financial 
statements.  All  internal  control  systems,  no  matter  how  well  designed,  have  inherent  limitations.  Therefore,  even  those  systems 
determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. 

Page | 72  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, 
we conducted an evaluation  of the  effectiveness of  our internal control  over  financial reporting based  on the  framework in Internal 
Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (2013 
framework).  Based on our evaluation under the framework in Internal Control—Integrated Framework, our management concluded our 
internal control over financial reporting was effective as of April 30, 2016. 

Our internal control over financial reporting as of April 30, 2016 has been audited by Ernst & Young LLP, our independent registered 
public accounting firm, as stated in their report that follows. 

By /s/ Reece A. Kurtenbach 

Reece A. Kurtenbach 

Chief Executive Officer 

June 21, 2016 

By /s/ Sheila M. Anderson 

Sheila M. Anderson 

Chief Financial Officer 

June 21, 2016 

Page | 73 

 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Shareholders of Daktronics, Inc. 

We have audited Daktronics, Inc. and subsidiaries’ (the Company) internal control over financial reporting as of April 30, 2016, based 
on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission  (2013  framework)    (the  COSO  criteria). The  Company's  management  is  responsible  for  maintaining  effective  internal 
control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the 
accompanying Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the 
Company’s internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial 
reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial 
reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness  of internal 
control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe 
that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted a ccounting 
principles.  A  company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the 
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention 
or timely detection of unauthorized acquisition, use, or disposition  of the company’s assets that could have a material  effect on the 
financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, Daktronics, Inc. and subsidiaries maintained, in all material respects, effective internal control over financial reporting 
as of April 30, 2016, based on the COSO criteria. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States),  the 
consolidated balance sheets of Daktronics, Inc. and subsidiaries as of April 30, 2016 and May 2, 2015, and the related consolidated 
statements of operations, comprehensive income, shareholders’ equity and cash flows for each of the three years in the period ended 
April 30, 2016 of Daktronics, Inc. and subsidiaries and our report dated June 21, 2016 expressed an unqualified opinion thereon.  

/s/ Ernst & Young LLP 
Minneapolis, Minnesota 
June 21, 2016  

Page | 74  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9B.  OTHER INFORMATION 

None 

PART III. 

Item 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The information required by this Item 10 will be included under the captions “Proposal One - Election of Directors” and “Corporate 
Governance” in our Proxy Statement for our 2016 annual meeting of shareholders (“Proxy Statement”) to be filed within 120 days after 
our  most recent  fiscal  year-end.  Information  concerning the  compliance  of  our  officers, directors and 10 percent shareholders with 
Section 16(a) of  the  Securities  Exchange Act  of  1934  is  incorporated  by  reference  to  the  information  to  be  contained  in  the  Proxy 
Statement under the caption “Section 16(a) Beneficial Ownership Reporting Compliance.”  The information regarding Audit Committee 
members  and  “Audit  Committee  Financial  Experts”  is  incorporated  by  reference  to  the  information  to  be  contained  in  the  Proxy 
Statement under the caption “Corporate Governance–Committees of the Board of Directors.”  The information regarding our Code of 
Conduct  is  incorporated  by  reference  to  the  information  to  be  contained  in  the  Proxy  Statement  under  the  heading  “Corporate 
Governance – Code of Conduct.” 

Item 11.  EXECUTIVE COMPENSATION 

Information  regarding  the  compensation  of  our  directors  and  officers  for  the  fiscal  year  ended April 30,  2016  will  be  in  the  Proxy 
Statement  under  the  heading  “Proposal  One  -  Election  of  Directors”  and  “Executive  Compensation”  and  is  incorporated  herein  by 
reference. 

We maintain a Code of Conduct which applies to all of our employees, officers and directors.  Included in the Code of Conduct are 
ethics provisions that apply to our Chief Executive Officer, Chief Financial Officer and all other financial and accounting management 
employees.  A copy of our Code of Conduct can be obtained from our website at www.daktronics.com on the Investor Relations page 
and will be made available free of charge to any shareholder upon request.  Information on or available through our website is not part 
of this Form 10-K.  We intend to disclose any waivers from, or amendments to, the Code of Conduct by posting a description of such 
waiver or amendment on our Internet website.  However, to date, we have not granted a waiver from the Code of Conduct. 

Item  12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED 
STOCKHOLDER MATTERS 

The  security  ownership  of  certain  beneficial  owners  and  management  will  be  contained  in  the  Proxy  Statement  under  the  heading 
“Security  Ownership  of  Certain  Beneficial  Owners  and  Management”  and  “Executive  Compensation  -  Securities  Authorized  for 
Issuance Under Equity Compensation Plans” and is incorporated herein by reference. 

Item 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE 

Information  required  by  this  item  is  incorporated  by  reference  from  the  sections  entitled  “Proposal  One  –  Election  of  Directors  – 
Independent  Directors”  and  “Corporate  Governance  -  Compensation  Committee  Interlocks  and  Insider  Participation”  that  will  be 
contained in our Proxy Statement.  There were no related party transactions in fiscal 2016. 

Item 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES 

Information regarding our principal accountant will be contained in the Proxy Statement under the heading “Proposal Three - Ratification 
of Appointment of Independent Registered Public Accounting Firm” and is incorporated herein by reference. 

Page | 75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV. 

Item 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 

(a)(1)  Financial Statements 

Our financial statements, a description of which follows, are contained in Part II, Item 8: 

Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets as of April 30, 2016 and May 2, 2015 
Consolidated Statements of Operations for each of the three fiscal years ended April 30, 2016, May 2, 2015, and April 26, 2014 
Consolidated Statements of Comprehensive Income for each of the  three fiscal years ended April 30, 2016, May 2, 2015, and 
April 26, 2014 
Consolidated Statements of Shareholders’ Equity for each of the three fiscal years ended April 30, 2016, May 2, 2015, and April 
26, 2014 
Consolidated Statements of Cash Flows for each of the three fiscal years ended April 30, 2016, May 2, 2015, and April 26, 2014 
Notes to the Consolidated Financial Statements 

(2) 

Schedules 

The following financial statement schedule is submitted herewith: 

Schedule II – Valuation and Qualifying Accounts 

Other schedules are omitted because they are not required or are not applicable or because the required information is included 
in the financial statements listed above. 

(3) 

Exhibits 

A list of exhibits required to be filed as part of this report is set forth in the Index of Exhibits, which immediately precedes such 
exhibits, and is incorporated herein by reference. 

All Sport®, Daktronics®, DakStats®, DataTime®, Fuelight™, Fuelink™, Galaxy®, GalaxyPro™, OmniSport®, ProAd®, ProPixel®, 
ProRail®, ProStar®, ProTour®, Sportsound®, Valo®, Vanguard®, Venus®, V-Net®, Visiconn®, V-Tour®, and V-Link® are trademarks 
of Daktronics, Inc.  All other trademarks referenced are the intellectual property of their respective companies. 

Page | 76  

 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Annual 
Report to be signed on its behalf by the undersigned, thereunto duly authorized, on June 21, 2016. 

DAKTRONICS, INC. 

By:  /s/ Reece A. Kurtenbach 

Chief Executive Officer and President 

(Principal Executive Officer) 

By:  /s/ Sheila M. Anderson 

Chief Financial Officer 

(Principal Financial Officer and Principal Accounting Officer) 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on 
behalf of the Registrant and in the capacities and on the dates indicated. 

Signature 

Title 

Date 

By /s/ Byron J. Anderson 

Byron J. Anderson 

By /s/ Robert G. Dutcher 

Robert G. Dutcher 

By /s/ Nancy D. Frame 

Nancy D. Frame 

By /s/ Reece A. Kurtenbach 

Reece A. Kurtenbach 

By /s/ James B. Morgan 
James B. Morgan 

By /s/ John L. Mulligan 

John L. Mulligan 

By /s/ John P. Friel 

John P. Friel 

Director 

June 21, 2016 

Director 

June 21, 2016 

Director 

June 21, 2016 

Director 

June 21, 2016 

Director 

June 21, 2016 

Director 

June 21, 2016 

Director 

June 21, 2016 

By /s/ Kevin P. McDermott 

Director 

June 21, 2016 

Kevin P. McDermott 

Page | 77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES 
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS 
(in thousands) 

Description 

For the year ended April 30, 2016: 
Deducted from asset accounts: 

Additions 

Balance at 
Beginning  
of Year 

Charged to 
Costs and 
 Expenses   

Charged to 
Other   
Accounts 

Deductions   

Balance 
at End  
of Year 

Allowance for doubtful accounts 

$ 

Allowance for excess and obsolete inventories 

2,316     $ 
3,998    

934     $ 

3,475    

$ 

—    
12   (a) 

(453 ) (b) $ 

(2,510 )  (c) 

2,797  
4,975  

For the year ended May 2, 2015: 
Deducted from asset accounts: 

Allowance for doubtful accounts 
Allowance for excess and obsolete inventories 

2,539    
2,692    

(150 )  
2,701    

—    
2   (a) 

(73 ) (b) 
(1,397 )  (c) 

2,316  
3,998  

For the year ended April 26, 2014: 
Deducted from asset accounts: 

Allowance for doubtful accounts 

Allowance for excess and obsolete inventories 

2,718    
3,286    

860    
1,219    

—    
(1 )  (a) 

(1,039 ) (b) 

(1,812 )  (c) 

2,539  
2,692  

(a) 
(b)  
(c)  

Translation adjustment on foreign subsidiary balances 
Write-off of uncollected accounts, net of collections 
Obsolete and excess inventory disposals 

Page | 78  

 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
Index of Exhibits 

Certain of the following exhibits are incorporated by reference from prior filings.  The form with which each exhibit was filed and 
the date of filing are as indicated below; the reports described below are filed as Commission File No. 0-23246 unless otherwise 
indicated. 

3.1 

3.2 

4.1 

4.2 

4.3 

4.4 

4.5 

4.6 

4.7 

4.8 

4.9 

4.10 

Amended and Restated Articles of Incorporation of the Company (Incorporated by reference to Exhibit 3.1 filed with 
our Quarterly Report on Form 10-Q on August 30, 2013). 

Amended and Restated Bylaws of the Company (Incorporated by reference to Exhibit 3.4 filed with our Annual Report 
on Form 10-K on June 12, 2013). 
Form of Stock Certificate evidencing Common Stock, without par value, of the Company (Incorporated by reference to 
Exhibit 4.1 filed with our Amendment No. 1 to the Registration Statement on Form S-1 on January 12, 1994 as 
Commission File No. 33-72466). 
Rights Agreement (Incorporated by reference to Exhibit 4.1 filed with our Form 8-A on August 29, 2008). 

2001 Incentive Stock Option Plan (Incorporated by reference to Exhibit 4.1 to our Registration Statement on Form S-8 
filed on November 8, 2001 as Commission File No. 333-72990).* 
2001 Outside Directors Stock Option Plan (Incorporated by reference to Exhibit 4.2 to our Registration Statement on 
Form S-8 filed on November 8, 2001 as Commission File No. 333-72990).* 
Daktronics, Inc. 2007 Incentive Stock Plan (Incorporated by reference to Exhibit 10.1 filed with our Quarterly Report on 
Form 10-Q on August 20, 2007).* 
Daktronics, Inc. 2015 Incentive Stock Plan ("2015 Plan") (Incorporated by reference to Exhibit A to the Company's 
Definitive Proxy Statement on Schedule 14A filed on July 14, 2015).* 
Form of Restricted Stock Award Agreement under the 2015 Plan (Incorporated by reference to Exhibit 10.2 filed with 
our Current Report on Form 8-K on September 3, 2015).* 
Form of Non-Qualified Stock Option Agreement Terms and Conditions under the 2015 Plan (Incorporated by reference 
to Exhibit 10.3 filed with our Current Report on Form 8-K on September 3, 2015).* 
Form of Incentive Stock Option Terms and Conditions under the 2015 Plan (Incorporated by reference to Exhibit 10.4 
filed with our Current Report on Form 8-K on September 3, 2015).* 
Form of Restricted Stock Unit Terms and Conditions under the 2015 Plan (Incorporated by reference to Exhibit 10.5 
filed with our Current Report on Form 8-K on September 3, 2015).* 

10.1  Amended and Restated Deferred Compensation Agreement Between the Company and Aelred Kurtenbach (Incorporated 

10.2 

10.3 

10.4 

10.5 

by reference to Exhibit 10.1 filed with our Annual Report on Form 10-K on June 28, 2004).* 
Loan Agreement dated October 14, 1998 between U.S. Bank National Association and the Company (Incorporated by 
reference to Exhibit 10.6 filed with our Quarterly Report on Form 10-Q filed on December 11, 1998). 
Eighth Amendment to Loan Agreement dated November 12, 2009 by and between the Company and U.S. Bank National 
Association (Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on November 
12, 2009). 
Tenth Amendment to Loan Agreement dated November 15, 2011 by and between the Company and U.S. Bank National 
Association (Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on November 
17, 2011). 
Eleventh Amendment to Loan Agreement dated November 9, 2012 by and between the Company and U.S. Bank 
National Association (Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on 
November 9, 2012). 

10.6  Renewal Revolving Note dated November 15, 2013 issued by the Company to the U.S. Bank National Association 

10.8 

10.7 

(Incorporated by reference to Exhibit 10.2 filed with our Current Report on Form 8-K filed on November 18, 2013). 
Loan Agreement dated December 23, 2010 between the Company and Bank of America, N.A. (Incorporated by 
reference to Exhibit 10.3 filed with our Current Report on Form 8-K filed on November 17, 2011). 
Second Amendment to Loan Agreement Dated November 15, 2011 by and between the Company and Bank of America, 
N.A. (Incorporated by reference to Exhibit 10.5 filed with our Current Report on Form 8-K filed on November 17, 
2011). 
Third Amendment to Loan Agreement dated July 2, 2012 by and between the Company and Bank of America, N.A. 
(Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on July 3, 2012). 
10.10  Fourth Amendment to Loan Agreement dated November 9, 2012 by and between the Company and Bank of America, 

10.9 

N.A. (Incorporated by reference to Exhibit 10.3 filed with our Current Report on Form 8-K filed on November 9, 2012). 

10.11  Reaffirmation and Second Amendment to Unlimited Guaranty Agreement dated November 9, 2012 by and between the 
Company and Bank of America, N.A. (Incorporated by reference to Exhibit 10.4 filed with our Current Report on Form 
8-K filed on November 9, 2012). 

Page | 79 

 
 
 
 
 
10.12  Amended and Restated Revolving Note dated November 15, 2013 issued by the Company to Bank of America, N.A.  
(Incorporated by reference to Exhibit 10.5 filed with our Current Report on Form 8-K filed on November 18, 2013). 

10.13  Twelfth Amendment to Loan Agreement dated November 15, 2013 by and between the Company and U.S. Bank 

National Association (Incorporated by reference to Exhibit 10.1 filed with our Current Report on Form 8-K filed on 
November 18, 2013). 

10.14  Fifth Amendment to Loan Agreement dated November 15, 2013 by and between the Company and Bank of America, 

N.A. (Incorporated by reference to Exhibit 10.3 filed with our Current Report on Form 8-K filed on November 18, 
2013). 

10.15  Reaffirmation of and Third Amendment to Unlimited Guaranty Agreement dated November 15, 2013 by and between 
the Company and Bank of America, N.A. (Incorporated by reference to Exhibit 10.4 filed with our Current Report on 
Form 8-K filed on November 18, 2013). 
Subsidiaries of the Company.  (1) 

21.1 

23.1  Consent of Ernst & Young LLP.  (1) 

24 

Power of Attorney.  (1) 

31.1  Certification of the Chief Executive Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange 

Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. (1) 

31.2  Certification of the Chief Financial Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange 

Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. (1) 

32.1  Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. 

Section 1350). (1) 

32.2  Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. 

101 

Section 1350). (1) 
The following financial information from our Annual Report on Form 10-K for the fiscal year ended April 30, 2016, 
formatted in Extensible Business Reporting Language (XBRL): (i) the Consolidated Balance Sheets, (ii) the 
Consolidated Statements of Operations, (iii) the Consolidated Statements of Comprehensive Income, (iv) the 
Consolidated Statements of Shareholders' Equity, (v) the Consolidated Statements of Cash Flows, (vi) Notes to 
Consolidated Financial Statements, and (vii) document and entity information. (1) 

(1)  Filed herewith electronically. 
* 

Indicates a management contract or compensatory plan or arrangement. 

Page | 80  

 
 
 
 
 
DAKTRONICS, INC. 
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.1 

In connection with the Annual Report on Form 10-K of Daktronics, Inc. (the “Company”) for the annual period ended April 30, 2016 as 
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Reece A. Kurtenbach, Chief Executive Officer 
of the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002, that to my knowledge: 

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company. 

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the 
Company and furnished to the Securities and Exchange Commission or its staff upon request. 

/s/ Reece A. Kurtenbach 
Reece A. Kurtenbach 
Chief Executive Officer 
June 21, 2016 

DAKTRONICS, INC. 
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.2 

In connection with the Annual Report on Form 10-K of Daktronics, Inc. (the “Company”) for the annual period ended April 30, 2016 as 
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Sheila M. Anderson, Chief Financial Officer of 
the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 
that to my knowledge: 

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company. 

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the 
Company and furnished to the Securities and Exchange Commission or its staff upon request. 

/s/ Sheila M. Anderson 
Sheila M. Anderson 
Chief Financial Officer 
June 21, 2016 

Page | 81 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS & COMPANY MANAGERS 

INDEPENDENT DIRECTORS 

Byron J. Anderson2, 3 
Former Senior Vice President 
Agilent Technologies, Inc. 

John L. Mulligan1 
Investment Associate 
UBS Financial Services, Inc. 

Robert G. Dutcher2 
Former Strategic Advisor Lead Member 
of MEDRAD, Inc. 

Nancy D. Frame2, 3 
Former Deputy Director 
U.S. Trade and Development Agency 

Kevin McDermott 1 
Former Partner 
KPMG LLP  

John Friel 1, 3 
Former President & CEO of  MEDRAD, 
Inc. 

1 Member of Audit Committee 
2 Member of Compensation Committee 
3 Member of Nominating and Governance Committee 

NON-INDEPENDENT DIRECTORS 

Reece A. Kurtenbach  
Chairman of the Board, President and 
CEO 

James B. Morgan 
Former President and CEO 
Daktronics, Inc. 

NAMED EXECUTIVE OFFICERS 

Sheila M. Anderson 
Chief Financial Officer and Treasurer  

Bradley T. Wiemann 
Executive Vice President Commerical, 
High School Park and Recreation, and 
Transportation Business Units  

Carla S. Gatzke 
Vice President Human Resources, 
Secretary  

Matthew J. Kurtenbach 
Vice President Manufacturing 

Brett D. Wendler 
Vice President Engineering 

Sarah Rose 
Vice President Services 

Rich E. Hinz 
Vice President Information Technology 

OTHER OFFICERS 

Jay W. Parker 
Vice President Live Events Sales 

Seth T. Hansen 
Vice President Project Management 

Pete F. Egart 
Vice President EMELA Sales 

Daniel J. Chase 
Vice President Asia-Pacific Sales 

Judd Guthmiller 
Vice President International Operations 

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INVESTOR RELATIONS 
You can contact Daktronics Investor Relations at any time to 
order financial documents such as our Annual Report or Form 
10-K free of charge. 

You may contact us about any investment related questions, via 
phone,  fax,  email,  or  through  our  website.  Our  contact 
information is: 

Daktronics, Inc. 
Investor Relations 
201 Daktronics Drive 
Brookings, SD 57006 
Website: www.daktronics.com 
Email: investor@daktronics.com 
Phone: 605-692-0200 
Fax: 605-697-4700 

TRANSFER AGENT 
Wells Fargo Bank Minnesota, N.A. 
Shareowner Services 
1110 Centre Pointe Curve, Suite 101 
Mendota Heights, MN 55120 

Inquiries related to stock transfers or lost certificates should be 
directed  to Wells  Fargo Shareowner  Services  by  calling 800-
468-9716 or 651-450-4064. 

INDEPENDENT AUDITORS 
Ernst & Young, LLP Minneapolis, Minnesota 

LEGAL COUNSEL 
Winthrop & Weinstine, P.A., Minneapolis, Minnesota 

ANNUAL MEETING 
The  annual  meeting  of  shareholders  will  be  held  August  31, 
2016 at Daktronics headquarters in Brookings, South Dakota, 
at 7:00 pm Central Daylight Time.  Shareholders of record on 
June 27, 2016 will be eligible to vote at the meeting. 

FORM 10-K AND OTHER REPORTS 
Copies of the Company’s Annual Report on Form 10-K for the 
year  ended  April  30,  2016,  filed  with  the  Securities  and 
Exchange  Commission,  are  available  without  charge  upon 
written request to the Investor Relations Dept., Daktronics, Inc., 
201 Daktronics Drive, Brookings, South Dakota, 57006-5128; 
by  calling  800-605-DAKT  (3258);  or  by  accessing  the 
Company’s website at www.daktronics.com 

STOCK PRICE HISTORY 
Our  common  stock  trades  on  The  NASDAQ  Global  Select 
Market under the symbol DAKT.  High and low sales prices of 
our common stock for fiscal years 2016 and 2015 are presented 
below. 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

FISCAL 2016 
Low 
High 
$10.13 
$12.23 
8.20 
12.24 
7.37 
10.25 
6.90 
8.72 

FISCAL 2015 
Low 
High 
$11.05 
$14.47 
11.02 
13.68 
11.48 
13.87 
10.03 
13.05 

ADDITIONAL INFORMATION 
Visit us at www.daktronics.com for additional information on 
upcoming  and  future  projects,  product  offerings,  and  other 
items of interest. 

Cautionary Notice Regarding Forward-Looking Statements: 
This  annual  report,  including  information  incorporated  by  reference  and  the  Annual  Report  on  Form  10-K,  contains  both  historical  and  forward-looking 
statements that involve risks, uncertainties and assumptions. The statements contained in this report that (including exhibits and any information incorporated 
by reference) are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 
21B of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions and strategies for the future. These 
statements appear in a number of places in this report and include all statements that are not historical statements of fact regarding the intent, belief or current 
expectations with respect to, among other things: our financing plans; trends affecting our financial condition or results of operations; our growth strategy and 
operating strategy; our competition; our business outside of the United States; our large contracts with significant customers; our ability to protect our intellectual 
property rights; excess production capacity or capacity needs; our involvement in litigation; difficult conditions of the economy; and the declaration and payment 
of dividends. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar expressions and variations 
thereof  are  intended  to  identify  forward-looking  statements.  Investors  are  cautioned  that  any  such  forward-looking  statements  are  not  guarantees  of  future 
performance  and  involve  risk  and  uncertainties,  many  of  which  are  beyond  our  ability  to  control,  and  that  actual  results  may  differ  materially  from  those 
projected in the forward-looking statements as a result of various factors discussed herein, including those discussed in the section of the Annual Report on 
Form 10-K entitled “Item 1A. Risk Factors” and “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations” and those 
factors discussed in detail in our other filings with the Securities and Exchange Commission. 

Copyright © 2016 Daktronics, Inc.