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Daktronics, Inc.

dakt · NASDAQ Technology
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Ticker dakt
Exchange NASDAQ
Sector Technology
Industry Hardware, Equipment & Parts
Employees 2520
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FY2017 Annual Report · Daktronics, Inc.
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2017  ANNUAL REPORT

2017 LETTER TO SHAREHOLDERS 

Fiscal 2017 was a successful year for Daktronics - we achieved growth in orders to $614 million and in sales to $586 million a year, and 
improved  operating  margin.   We operate  in a  growing digital  marketplace  with  more  stable  global  economic  conditions  and  expect 
continued opportunities to achieve profitable growth. 

Some highlights of our business during fiscal 2017 include: 

•  

International business unit orders excelled due to the improved economy, our value-based solutions, and our continued efforts 
to foster increased global market share.  We continued to focus on sport, out-of-home, spectacular, and transportation segments 
outside the United States.   

•   High  School  Park  and  Recreation  (HSPR)  business  unit  experienced  strong  market  demand  for  large  video  sporting 
applications. Trends in this market are similar to college and professional sports in recent years, with desires to increase both 
the size of systems and the use of advanced capabilities.  Competitive nature also exists as we see HSPR customers market 
their  systems  as  “the  largest  in  the  state”  as  compared  to  other  local  schools.    HSPR  also  includes  on  premise  messaging 
solutions for parents, and those orders were strong this past year.   

•   Commercial activity improved in the on-premise and spectacular niches.  Many unique projects are being imagined by property 
owners  to  attract  attention  to  their  brand  or  location.    On-premise  orders  have  increased  related  to  in-store  digital  media 
solutions sold through ADFLOW, the company we acquired last year during the fourth quarter.  While we estimate our market 
share in the digital billboard segment held in the national operators and expanded with independent billboard operators, overall 
order activity declined for the year.   

•   Transportation business unit activity continues its strength due to stability of federal government funding for projects at the 
state levels.  Demand includes applications for Intelligent transportations systems (ITS), transit, airport, and parking segments.   
•   Live  Events  business  unit  orders  remained  strong,  reflecting  the  ongoing  trend  of  professional  and  college  sports  arenas 

increasing the size and capability of their display systems to attract and entertain their fans. 

The above market activity converted into an increase in sales and an increase in our backlog going into fiscal 2018.  Operating margins 
improved in fiscal 2017 due to lower production costs and warranty costs offset by investments in our product design and development 
areas. We increased this investment to meet the continuing market demands and advanced our control platforms, added video hardware 
capabilities for higher resolution displays, and continued design improvements in products that target lower cost applications. 

We  successfully  delivered  high  quality  and  targeted  customer  solutions  around  the  world,  providing  our  customers  world-class 
experiences.    Our  long-term  focus  on  designing  and  developing  robust  technology  to  meet  customer  needs  and  on  serving  those 
customers for life, providing a competitive advantage in this growing marketplace.  We strive to achieve profitable growth over the years 
as the digital marketplace continues to grow and expand.  The solutions we offer have a natural replacement cycle, and these technologies 
are gaining wide acceptance for multiple applications. 

Thank you to all of our key stakeholders - to our customers for your years of support and trust, to our employees for ongoing performance 
in serving our customers, to our suppliers for your continued partnerships in making our operations run smoothly, and to our investors 
for learning about Daktronics and understanding the nature of our business. 

We are looking forward to a successful fiscal 2018! 

Reece A. Kurtenbach 
Chairman of the Board 
President and Chief Executive Officer 

1 

 
 
 
 
 
 
 
 
 
FINANCIAL HIGHLIGHTS 

Daktronics is the world’s largest supplier of large screen video displays, electronic scoreboards, LED text and graphics displays, and 
related control systems, services and products. We excel in the control of display systems, including those that require integration of 
multiple  complex  displays  showing  real-time  information,  graphics,  animation  and  video. We  design,  manufacture,  sell  and  service 
display systems for customers around the world through five business units: Live Events, Commercial, High School Park and Recreation, 
Transportation and International.  Our customers value our products for their customer and fan experience, and the ability to generate 
revenues and inform their audiences.  Our products have been installed in venues from grade school gyms to premier sports facilities, 
destination sites and in over 100 countries throughout the world.  We serve our customers through a network of offices in the United 
States,  Canada,  United  Kingdom,  Germany,  France,  United Arab  Emirates, Australia,  China,  Hong  Kong,  Japan,  Spain,  Singapore, 
Brazil, Australia, Belgium, Ireland and Macau. 

We employ approximately 2,700 full-time and part-time employees. As a manufacturer and technical contractor, Daktronics markets 
standard display products and customized displays and sound systems. We believe our engineering capabilities are second to none in the 
industry. We are committed to on-going product development to find new applications for our products and expand the markets we 
serve. Daktronics stock is traded on The NASDAQ Global Select Market under the symbol DAKT. 

(Dollars in thousands, except per share and share price data.) 

Net sales 
Gross profit 
Operating expenses 
Operating income 
Net income 
Gross profit percentage 
Operating margin percentage 
Weighted average diluted shares outstanding 
 Diluted earnings per share 
Cash dividend per share 

Working capital 
Total assets 
Shareholders' equity 
Backlog 

Product design and development expense 
Capital expenditures 
Depreciation and amortization expense 
Cash flow from operations 
Regular dividend per share 
Special dividend per share 

Employees as of year-end: 
Full-time 
Part-time and students 

Stock price during fiscal year: 
High 
Low 
Stock price at fiscal year-end 

FY2013

$518,322
133,894
103,294
30,600
22,779
25.8%
5.9%
42,621
           0.53
           0.73

$125,456
319,418
188,246
141,000

$23,131
9,674
15,607
50,749
           0.23
           0.50

FY2014

$551,970
141,710
105,153
36,557
22,206
25.7%
6.6%
43,762
           0.51
           0.39

$140,532
357,451
203,119
172,000

$23,375
13,519
14,501
36,199
           0.39
0

FY2015 

 FY2016

$615,942 
144,579 
113,294 
31,285 
20,882 
23.5% 
5.1% 
44,443 
           0.47 
           0.40 

$570,168
121,019
118,524
2,495
2,061
21.2%
0.4%
44,456
           0.05
           0.40

$149,075 
379,479 
212,039 
191,000 

$123,714
349,948
201,067
181,000

$24,652 
21,837 
15,136 
53,513 
           0.40 
0 

$26,911
       17,056
16,943
13,581
           0.40
0

FY2017

$586,539
140,415
124,994
15,421
10,342
23.9%
2.6%
44,303
           0.23
           0.31

$127,130
355,433
198,286
203,000

$29,081
         8,502
19,392
39,389
           0.27
           0.04

         2,210
            410

         2,280
            390

         2,420 
            330 

         2,470
            315

         2,405
            304

 $      12.40
           6.39
           9.57

 $      15.80
           9.63
         13.06

 $      14.47 
         10.03 
         10.75 

 $      12.24
           6.90
           8.70

 $      11.00
           6.00
           9.46

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3 

 
 
 
SPECIAL NOTE REGARDING FORWARD–LOOKING STATEMENTS 

This Annual Report on Form 10-K (including exhibits and any information incorporated by reference herein) (the "Form 10-K" or the 
"Report")  contains  both  historical  and  forward-looking  statements  that  involve  risks,  uncertainties  and  assumptions.    The  statements 
contained in this Report that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities 
Act of 1933, as amended, and Section 21B of the Securities Exchange Act of 1934, as amended, including statements regarding our 
expectations, beliefs, intentions and strategies for the future.  These statements appear in a number of places in this Report and include 
all statements that are not historical statements of fact regarding the intent, belief or current expectations with respect to, among other 
things: (i.) our competition; (ii.) our financing plans; (iii.) trends affecting our financial condition or results of operations; (iv.) our 
growth strategy and operating strategy; (v.) the declaration and payment of dividends; (vi.) the timing and magnitude of future contracts; 
(vii.) parts shortages and lead times; (viii.) fluctuations in margins; (ix.) the seasonality of our business; (x.) the introduction of new 
products and technology; (xi.) the amount and frequency of warranty claims; and (xii.) the timing and magnitude of any acquisitions or 
dispositions.    The  words  “may,”  “would,”  “could,”  “should,”  “will,”  “expect,”  “estimate,”  “anticipate,”  “believe,”  “intend,” 
“plans” and similar expressions and variations thereof are intended to identify forward-looking statements.  Investors are cautioned 
that any such forward-looking statements are not guarantees of future performance and involve risk and uncertainties, many of which 
are beyond our ability to control, and that actual results may differ materially from those projected in the forward-looking statements 
as  a  result  of  various  factors  discussed  herein,  including  those  discussed  in  the  section  of  this  Form  10-K  entitled  “Item  1A.  Risk 
Factors” and “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and those factors 
discussed in detail in our other filings with the Securities and Exchange Commission. 

PART I. 

Item 1.  BUSINESS 

Business Overview 

Daktronics, Inc. (the “Company”, “Daktronics”, “we”, “our”, or “us”) is the world's industry leader in designing and manufacturing 
electronic  scoreboards,  programmable  display  systems  and  large  screen  video  displays  for  sporting,  commercial  and  transportation 
applications.  We  serve  our  customers  by  providing  the  highest  quality  standard  display  products  as  well  as  custom-designed  and 
integrated systems.  We offer a complete line of products, from small scoreboards and electronic displays to large multimillion-dollar 
video display systems as well as related control, timing, and sound systems.  We are recognized as a technical leader with the capabilities 
to design, market, manufacture, install and service complete integrated systems displaying real-time data, graphics, animation and video. 

We were founded in 1968 by Drs. Aelred Kurtenbach and Duane Sander, professors of electrical engineering at South Dakota State 
University in Brookings, South Dakota.  The Company began with the design and manufacture of electronic voting systems for state 
legislatures.  In 1971, Daktronics developed the patented Matside® wrestling scoreboard, the first product in the Company's growing 
and evolving line.  In 1994, Daktronics became a publicly traded company, offering shares under the symbol DAKT on the NASDAQ 
National Market system.  Today, Daktronics has grown from a small company operating out of a garage to the world leader in the display 
industry. 

We have organized our business into five segments: Commercial, Live Events, High School Park and Recreation, Transportation, and 
International.   These  segments  are  based  on  the  type  of  customer  or  geography  and  are  the  same  as  our  business  units.    Financial 
information concerning these segments is set forth in this Form 10-K in "Part II, Item 7. Management’s Discussion and Analysis of 
Financial Condition and Results of Operations" and "Note 2. Segment Reporting" of the Notes to our Consolidated Financial Statements 
included in this Form 10-K. 

We make significant investments to complement and develop our existing innovative, high quality products.  We employ engineering 
expertise  with electrical,  mechanical,  and  software design  capabilities.    In  addition, we  invest  in quality  and  reliability  capabilities, 
process development and testing capabilities, and sourcing processes. 

We strive to grow into new geographic markets by strategically adding resources and emerging markets.  Two of our targeted acquisitions 
were in fiscal 2015 and 2016; these acquisitions support our long-term growth objectives which are to increase sales and profitability.  

4 

 
 
 
 
 
 
 
 
 
 
For more information regarding these acquisitions, see "Note 4. Business Combinations" of the Notes to our Consolidated Financial 
Statements included in this Form 10-K. 

Our annual, quarterly and current reports and any amendments to those reports are filed with the Securities and Exchange Commission 
(“SEC”) and are available at http://investor.daktronics.com.  We post each of these documents on our website as soon as reasonably 
practicable after it is electronically filed with the SEC.  These reports are also found on the SEC’s website at www.sec.gov.  Information 
contained on our website is not deemed to be incorporated by reference into this Report or filed with the SEC. 

Industry Background 

Over  the  years,  our  products have  evolved significantly  from  scoreboards  and  matrix  displays  with related  software applications  to 
complex, integrated visual display systems which include full color video with text and graphics displays located on a local or remote 
network  that  are  tied  together  through  sophisticated  control  systems.  In  the  mid-1990's,  as  light  emitting  diodes  (“LEDs”)  became 
available in red, blue and green colors with outdoor brightness, we pioneered the development of full color LED video displays capable 
of replicating trillions of colors, thereby producing large format video systems with excellent color, brightness, energy efficiency and 
lifetime.  Due to our foundation of developing scoring and graphics display systems, we were able to add video capabilities so all our 
customers' large format display needs could be met in a complete, integrated system.  This has proved to be a key factor in Daktronics 
becoming a leader in large electronic displays. 

Description of Business 

We  are  engaged  in  a  full  range  of  activities: marketing  and  sales,  engineering  and  product  development,  manufacturing,  technical 
contracting, professional services and customer service and support.  Each of those activities is described below: 

Marketing and Sales.  Our sales force is comprised of direct sales staff and resellers located throughout the world supporting all customer 
types in both sales and service.  We primarily use a direct sales force for large integrated display systems sales in professional sports, 
colleges and universities, and commercial spectacular projects.  We also use our direct sales force to sell third-party advertising and 
transportation applications.  We utilize resellers outside North America for large integrated system sales where we do not have a direct 
sales presence.  The majority of the products sold by resellers in North America are standard catalog products.  We support our resellers 
through direct mail advertising, trade journal advertising, product and installation training, trade show exhibitions and accessibility to 
our regional sales or service teams and demonstration equipment. 

Engineering and Product Development.  The large format electronic display industry is characterized by ongoing product innovations 
and  developments  in  technology  and  complementary  services.  To  remain  competitive,  we  have  a  tradition  of  applying  engineering 
resources throughout our business to anticipate and respond rapidly to the system needs in the marketplace.  We employ engineers and 
technicians in the areas of mechanical and electrical design; applications engineering; software design; quality design; and customer and 
product  support.  We  assign product  managers  to  each  product  family  to  assist our  sales  staff  in  training  and  implementing product 
improvements which ensures each product is designed for maximum reliability and serviceability.  We employ process engineers to 
assist in quality and reliability processing in our product design testing and manufacturing areas. 

Manufacturing.  A majority of our products are manufactured in the United States, specifically in South Dakota and Minnesota.  We also 
have manufacturing facilities in China, Belgium, and Ireland.  We perform component manufacturing, system manufacturing (metal 
fabrication,  electronic  assembly,  sub-assembly  and final  assembly)  and  testing  in-house for  most of  our products  to  control  quality, 
improve response time and maximize cost-effectiveness.  Our manufacturing facilities are somewhat aligned with our business segments' 
sales, marketing, and product development to accelerate technology improvements and improve our cost structure.  Given the cyclical 
nature  of  some  parts  of  our  business  and  dispersed  sales  geography,  we  balance  and  maintain  our  ability  to  manufacture  the  same 
products across our plants so we can efficiently utilize our capacity and reduce supply chain costs.  A key strategy of ours is to increase 
standardization and commonality of parts and manufacturing processes across product lines through product platform strategies.  Our 
manufacturing facilities have embraced lean manufacturing techniques throughout all areas.  For more details on our facilities, see "Item 
2. Properties." 

5 

 
 
 
 
 
 
 
 
 
 
Technical Contracting.  We serve as a technical contractor for larger display system installations requiring custom designs and innovative 
product solutions.  The purchase of display systems typically involves competitive proposals.  As part of our response to a proposal 
request, we  may  suggest  additional  products  or  features  to  assist  the prospective  customer  in  analyzing  the  optimal  type  of display 
system.  We usually include site preparation and installation services related to the display system in our proposal.  In these cases, we 
serve as a contractor and may retain subcontractors for electrical, steel and installation labor.  We have developed relationships with 
many subcontractors throughout the United States and the world, which is an advantage for us in bidding and delivering on these projects.  
We are licensed in a number of jurisdictions as a general contractor. 

Professional Services.  Our professional services are essential to continued market penetration and growth.  Professional services include 
event support, content creation, product maintenance, marketing assistance, training on hardware and software, control room design, 
and continuing technical support for operators. 

Customer  Service  and  Support.  We  offer  limited  warranties  on  our  products,  ranging  from  one  to  10  years,  against  failure  due  to 
defective parts or workmanship.  In addition, we offer service agreements of various scopes.  To serve our customers we provide help-
desk access, parts repair and replacement, display monitoring and on-site support.  Our technical help desk has experienced technicians 
who are on-call 24 hours a day to support events and sites.  Our field service personnel and third-party service partners are trained to 
provide on-site support.  We use third-party service partners to allow us to respond to changes in volume of service during our seasonal 
peaks. 

Products and Technologies 

The two principal components of our systems are the display and the controller, which manages the operation of the display.  We produce 
displays varying in complexity, size and resolution.  The physical dimensions of a display depend on the size of the viewing area, the 
distance from the viewer to the display, and the amount and type of information to be displayed.  The controller is comprised of computer 
hardware  and  software  products  designed  to  compile  information  provided  by  the  operator  and  other  integrated  sources  to  display 
information, graphics or animation on the displays.  We customize our products according to the design specifications of the customer 
and the conditions of the environment in which our products function. 

Our products are comprised of the following product families, all of which include control systems and software: 

ITS (intelligent transportation systems) dynamic message signs  

•   Video displays  
•   Scoreboards and timing systems  
•   Message displays 
•  
•   Space availability displays 
•   Audio systems 
•   Out-of-Home Advertising displays 
•   Digit and price displays 
•   Dynamic messaging systems 

Each of these product families is described below: 

Video Displays.  These displays are comprised of a large number of full-color pixels capable of showing various levels of video, graphics 
and animation plus controllers.  These displays include red, green and blue LEDs arranged in various combinations to form pixels.  The 
electronic circuitry which controls the pixels allows for variances in the relative brightness of each LED to provide a full color spectrum, 
thereby displaying video images in striking, vibrant colors.  Variables in video displays include the spacing of the pixels (pixel pitch), 
the resolution of the displays (number of pixels), the brightness of the displays (nits), the number of discrete colors the display is able 
to produce (color depth), the viewing angles, and the LED mount technology (surface mount vs. through hole). 

Our LED ribbon board displays are ultra-slim, customizable displays that accommodate curved and 360° installations.  These displays 
are used for end zones, sidelines, encircling a stadium, outfields, concourses, stadium exterior or other linear applications.  For new 
construction projects, our ProRail® attachment system is combined with ribbon board technology to provide improved sight lines for 

6 

 
 
 
 
 
 
 
 
 
 
fans.  Digital ribbon boards generally serve as a revenue generation source for teams and facilities through advertising, as well as another 
location to display information such as scoring and statistics. 

Our mobile and modular display systems are transportable and are comprised of lightweight individual LED video panels less than a 
square meter in size and are assembled together to form a display in a customizable size.  These displays are used for touring shows and 
live events market. 

Our display technology may be integrated with architectural mesh to deliver a dynamic communication medium that provides a semi-
transparent viewing experience within a building.  These displays can be mounted over a solid facade or in front of windows resulting 
in a finished solution that is free from visible cabling and deliver a clean, semi-transparent view.  These displays are less than one inch 
in depth and provide an elegant, refined structural appearance. 

Our line of freeform LED displays is architectural lighting and display products.  The ProPixel® freeform products use mountable LED 
elements to transform ordinary structures into stunning visual landmarks.  A flexible mounting platform allows designers to transform 
any structure into a full-motion video display. 

The control components for video displays in live event applications are our Show Control Software Suite, proprietary digital media 
players and video processors.  These control components provide advanced capabilities for the display of live video and real time content 
on  our  displays.    The  Show  Control  Software  Suite  can  operate  entire  networks  of  displays  from  a  single,  intuitive  control 
interface.  Features allow users to instantly deliver media clips, camera feeds, and streaming information to any display in a network. 

Scoreboards  and  Timing  Systems.  Our  line  of  scoreboards  and  timing  products  include  indoor  and  outdoor  scoreboards  for  many 
different sports, digit displays, scoring and timing controllers, statistics software and other related products.  Indoor and outdoor systems 
range in complexity from small scoreboards to larger systems incorporating scoring, timing, video, message centers, advertising panels 
and control software. 

We offer a variety of controllers complementing our scoreboards and displays.  These controllers vary in complexity from the All Sport® 
100,  a  handheld  controller  for  portable  scoreboards,  to  the All  Sport®  5000,  designed  for  more  sophisticated  scoring  systems  and 
allowing for more user-defined options. 

We  also  offer  timing  systems  for  sports  events,  primarily  aquatics  and  track  competitions.  A  component  of  these  systems  is  our 
OmniSport®  2000  timing  console.  The  system  has  the  capability  to  time  and  rank  the  competitors  and  to  interface  with  event 
management software to facilitate the sporting event.  Other timing system components include swimming touchpads, race start systems, 
and relay take-off platforms. 

As a key component of an integrated system, we  market sports statistics and results software under the DakStats® trademark.  The 
software  allows  the  entry  and  display  of  sports  statistics  and  other  information.  It  is  one  of  the  leading  applications  of  its  type  in 
collegiate and high school sports. 

Message Displays.  The key product lines in this group are the Galaxy® and GalaxyPro® and are generally controlled with our Venus® 
1500 display controller or Venus Control Suite. 

Galaxy®  full-matrix  displays,  available  in  both  indoor  and  outdoor  models,  are  our  leading  product  line  for  commercial 
applications.  Galaxy® displays are full color, monochrome, or tri-color, with varying pixel spacing depending on color, size and viewing 
distance.  They are used primarily as message centers to convey information and advertising to consumers. 

GalaxyPro® displays are full-matrix outdoor displays capable of displaying text, graphics and animation, as well as prerecorded video 
clips.  The product was developed to meet the video needs of the commercial market, primarily large retail market applications such as 
auto dealerships and shopping centers.  GalaxyPro® displays have varying pixel spacing and are capable of producing 68 billion colors. 

The Venus®  1500  display  control  software  is  used  to  control  the  creation  of  messages  and  graphic  sequences  for  uploading  to  the 
Galaxy® and GalaxyPro® displays.  This software is designed to be user friendly and applicable to all general advertising or message 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
applications.  We  also  provide  software  kits,  allowing  system  integrators  to  write  their  own  software  using  the  Venus®  1500  to 
communicate to the displays. 

ITS Dynamic Message Signs (DMS).  DMS products include a wide range of LED displays for road management, mass transit and 
aviation applications.  The Vanguard® family of dynamic message displays is typically used to direct traffic and inform motorists.  These 
displays are used over freeways, on arterial roads, near bridges, at toll booths and in other locations.  We have also developed a control 
system for these displays to help transportation agencies manage large networks of displays. 

Space Availability Displays.  This product line is our digit and directional displays, which are primarily marketed and sold for use in 
parking  facilities.  They  include  multi-line  displays  delivered  in  vertical  cabinets  or  drop-in  digit  panels  designed  to  be  mounted  in 
existing structures or signs. 

Audio Systems.  Our audio systems include both standard and custom options.  Standard audio systems are designed to meet the needs 
of a variety of outdoor sports venues based on the size and configuration of the facility.  Custom indoor and outdoor systems are for 
larger venues and venues with unique seating configurations.  Our sound systems are often integrated into an overall venue solution for 
scoring, timing, message display and/or video capability. 

Out-of-Home Advertising Displays.  Our line of out-of-home advertising displays includes billboards and street furniture displays. 

Our line of digital billboards offers a unique display solution for the Out-of-Home (“OOH”) advertising industry.  The products are used 
to display images which change at regular intervals.  These systems include many features unique to the outdoor advertising market, 
such as our patented mounting system, self-adjusting brightness, improved energy consumption, and enhanced network security. 

The Visiconn® system and Venus Control Suite are the software applications for controlling content and playback loops for digital 
billboard applications.  This system can transform any Internet-ready computer into a secure, global control center for multiple LED 
displays, flat panel monitors and other display technologies. 

Our line of street furniture engages people with advertising content at eye level as they walk through campuses, cityscapes, and outlet 
malls.  This design enhances the message and complements surrounding architecture.  These advertising light boxes are our most flexible 
solution for digital OOH campaigns. 

Digit and Price Displays.  This product line includes our DataTime® and Fuelight™ displays.  The DataTime® product line consists of 
outdoor  time  and  temperature  displays  which  use  a  remote  sensor  for  temperature  data.    Fuelight™  digit  displays  are  specifically 
designed for the petroleum industry, offering high visibility and quick fuel price updates using the Fuelink™ control software. 

Dynamic Messaging Systems(DMS)™: Our dynamic messaging systems include indoor networked solutions for retailers, convenience 
stores and other businesses.  These solutions allow customers to broadcast advertising campaigns and other information through the 
software, media players and visual hardware.  Some of our DSM solutions are marketed through our subsidiary ADFLOW, Inc. 

Raw Materials 

Materials used in the production of our video display systems are sourced from around the world.  We source some of our materials 
from a limited number of suppliers due to the proprietary nature of the materials.  The loss of a key supplier or a defect in the supplied 
material could have an adverse impact on our business and operations.  Our sourcing group works to implement strategies to mitigate 
these risks.  Periodically, we enter into pricing agreements or purchasing contracts under which we agree to purchase a minimum amount 
of product in exchange for guaranteed price terms over the length of the contract, which generally does not exceed one year. 

Intellectual Property 

We own or hold licenses to use numerous patents, copyrights, and trademarks on a global basis.  Our policy is to protect our competitive 
position by filing U.S. and international patent applications to protect technology and improvements that we consider important to the 
development  of  our  business.    This  will  allow  us  to  pursue  infringement  claims  against  competitors  for  protection  due  to  patent 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
violations.  We also rely on nondisclosure agreements with our employees and agents to protect our intellectual property.  Despite these 
intellectual property protections, there can be no assurance a competitor will not copy the functions or features of our products. 

Seasonality 

Our  net  sales  and  profitability  historically  have  fluctuated  due  to  the  impact  of  large  project  orders,  such  as  display  systems  for 
professional sports facilities, colleges and universities, and spectacular projects in the commercial area, as well as the seasonality of the 
sports market.  Large project orders can include several displays, controllers, and subcontracted structure builds, each of which can 
occur on varied schedules per the customer's needs.  Net sales and gross profit percentages also have fluctuated due to other seasonal 
factors, including the impact of holidays, which primarily affects our third fiscal quarter. 

Our gross margins on large custom and large standard orders tend to fluctuate more than on small standard orders.  Large product orders 
involving competitive bidding and substantial subcontract work for product installation generally have lower gross margins.  Although 
we follow the percentage of completion method of recognizing revenues for large custom orders, we nevertheless have experienced 
fluctuations in operating results and expect our future results of operations will be subject to similar fluctuations. 

Working Capital 

For information regarding working capital items, see “Management’s Discussion and Analysis of Financial Condition and Results of 
Operations-Liquidity and Capital Resources” in Part II, Item 7 of this Form 10-K. 

Customers 

We have a large and diverse worldwide customer base, ranging from local main street business owners to the owners and operators of 
premier professional sports arenas.  Our customers are important to us, and we strive to serve them over the long-term to earn their 
future business.  The loss of one or more customers could have an adverse effect on us.  While we are not economically dependent on 
any single customer, within our Commercial business unit digital billboard niche, two major customers account for more than 50 percent 
of sales.  See "Note 2. Segment Reporting" of the Notes to our Consolidated Financial Statements included in this Form 10-K for our 
primary markets and customers of each business unit. 

Backlog 

Our backlog consists of contractually binding sales agreements or purchase orders we expect to fill within the next 24 months.  Orders 
are booked and included in backlog only upon receipt of an executed contract and any required deposits.  As a result, certain orders for 
which we have received binding letters of intent or contracts will not be booked until all required contractual documents and deposits 
are received.  In addition, order bookings can vary significantly on a quarterly basis as a result of the timing of large orders.  Because 
order backlog may be subject to extended delivery schedules, orders may be canceled, and orders have varied estimated profitability, 
our backlog is not necessarily indicative of future net sales or net income.  Backlog can fluctuate due to large order booking timing and 
seasonality.  Backlog is not a measure defined by U.S. generally accepted accounting principles ("GAAP"), and our methodology for 
determining backlog may vary from the methodology used by other companies in determining their backlog amounts. 

Government and Other Regulation 

In the United States and other countries, various laws, regulations and ordinances restrict the installation of outdoor signs and displays, 
particularly  in  the  commercial  market.  These  laws  and  regulations  impose  greater  restrictions  on  electronic  displays  versus  non-
electronic displays due to alleged concerns over aesthetics or driver safety.  These factors may prevent or inhibit us from selling products 
to some prospective customers. 

Our manufacturing facilities and products comply with industry specific requirements, including environmental rules and regulations 
and  safety  standards.    These  requirements  include  quality,  manufacturing  process  controls,  manufacturing  documentation,  supplier 
certification of raw materials, and various safety tests.  Our products and production processes require the storage, use and disposal of 
a variety of hazardous chemicals under applicable laws. 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
Our global supply chain and sales distribution channels subject us to various trade compliance regulations.  These requirements include 
certification of country of origin, classification within the various tariff codes, and compliance with other specific product or country 
import/export regulations. 

We believe we are in material compliance with these requirements. 

Competition 

We encounter a wide variety of competitors that vary by product, geographic area, and business unit.  Our competitors are both United 
States and foreign companies and range in size and product offerings.  Some of our competitors compete in certain markets by providing 
lower-cost  display  systems,  which  are  of  a  lesser  quality  with  lower  product  performance  or  include  less  customer  support.    Other 
competitors use sponsorships as a means to win the business at a location. 

We believe that our ability to compete depends upon product quality and features, technical expertise, service breadth, and cost-effective 
solutions. 

Research and Development 

We believe our engineering and product development capability and experience are very important factors to continue to develop the 
most up-to-date digital displays and control system solutions desired by the market. 

Employees 

As  of  April 29,  2017,  we  employed  approximately  2,405  full-time  employees  and  approximately  304  part-time  and  temporary 
employees.  Of these employees, approximately 935 were in manufacturing, 565 were in sales and marketing, 548 were in customer 
service, 405 were in engineering and 256 were in general and administrative.  None of our employees are represented by a collective 
bargaining agreement.  We believe employee relations are good. 

Item 1A.  RISK FACTORS 

The factors that are discussed below, as well as the matters that are generally set forth in this Form 10-K and the documents incorporated 
by reference herein, could materially and adversely affect the Company’s business, results of operations and financial condition. 

We operate in highly competitive markets and face significant competition and pricing pressure.  If we are unable to keep up 
with the rapidly changing product market or compete effectively, we could lose market share and large project orders, and our 
results of operations could be negatively impacted. 

The electronic display industry is characterized by ongoing product improvement, innovations and development.  We compete against 
products produced in foreign countries and the United States.  In addition, our products compete with other forms of advertising, such 
as television, print media and fixed display signs.  Our competitors may develop cheaper, more efficient products, or they may be willing 
to charge lower prices to increase their market share.  Some competitors have more capital and other resources, which may allow them 
to take advantage of acquisition opportunities or adapt more quickly to changes in customer requirements.  To remain competitive, we 
must anticipate and respond quickly to our customers’ needs, enhance our existing products, introduce new products and features, and 
continue to price our products competitively. 

Our results of operations on a quarterly and annual basis are likely to fluctuate and are substantially affected by the size and 
timing of large contract order awards and conversion to net sales. 

Our net sales and earnings have varied in the past and are likely to vary in the future.  When awarded large contracts, primarily in the 
college and professional sports facilities markets, the OOH niche, transportation market, and the large spectacular niche, the timing and 
amount  could cause  material  fluctuations  in  our  net  sales  and  earnings.  Awards of  large  contracts  and  their  timing  and  amount are 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
difficult to predict, may not be repeatable, and are outside of our control.  Operating results in one quarter or fiscal year may not be 
indicative of future operating results.  Some factors that may cause our operating results to vary include: 

•   new product introductions; 
•   variations in product mix;  
•   production capacity utilization; and 
•   delays or cancellations of orders. 

Our actual results could differ from the estimates and assumptions used to prepare our financial statements, which could have 
a material impact on our financial condition and results of operations. 

Our management is required under U.S. GAAP to make estimates and assumptions as of the dates of our financial statements.  These 
estimates and assumptions affect the recognition of contract revenue, costs, profits or losses in applying the principles of percentage of 
completion; estimated amounts for warranty costs; the collectability of billed and unbilled accounts receivable and the amount of any 
allowance for doubtful accounts; the continuing utility of our property and equipment; the amount of estimated liabilities; the valuation 
of assets acquired plus liabilities, goodwill, and intangible assets assumed in acquisitions; the valuation of our deferred tax assets; and 
the valuation of stock-based compensation.  If management's estimates and assumptions are not reasonable, our financial condition or 
results of operation could be adversely affected. 

Unanticipated  warranty  and  other  costs  for  defective  products  could  adversely  affect  our  financial  condition  and  results  of 
operations and reputation. 

We provide warranties on our products with terms varying from one to 10 years.  In addition, we offer extended warranties.  These 
warranties require us to repair or replace faulty products and meet certain performance standards, among other customary warranty 
provisions.  Although we continually monitor our warranty claims and accrue a liability for estimated warranty costs, unanticipated 
claims could have a material adverse impact on our financial results.  During fiscal 2016, we discovered a warranty issue caused by a 
mechanical device failure within a module for displays primarily in our OOH application built prior to fiscal 2013.  We increased our 
accrued warranty obligations by $1.8 million during fiscal 2017, $9.2 million during fiscal 2016 and $1.2 million during fiscal 2015 for 
probable and reasonably estimable costs to remediate this issue.  See "Note 17. Commitments and Contingencies" of the Notes to our 
Consolidated Financial Statements included in the Form 10-K for more information regarding our warranty accrual.  In some cases, we 
may be able to subrogate a claim back to a subcontractor or supplier if the subcontractor or supplier supplied the defective product or 
performed  the  service,  but  this  may  not  always  be  possible.    In  addition,  the  need  to  repair  or  replace  products  with  design  and 
manufacturing defects could adversely affect our reputation.  The time required to remediate a claim may take time and could result in 
lost or deferred revenue, lead to costly warranty expenses, and could have a material adverse impact on our financial condition and 
operating results. 

We enter into fixed-price contracts on a regular basis, which could reduce our profits. 

As  part  of  our  strategy,  we  enter  into  capped  or  fixed-price  contracts.    Because  of  the  complexity  of  many  of  our  client  contracts, 
accurately estimating the cost, scope and duration of a particular contract can be a difficult task.  If our actual costs exceed original 
estimates on fixed-price contracts, our profits will be reduced.  Because of the large scale, customer timelines, seasonality of our business 
or long duration of some contracts, unanticipated cost increases may occur as a result of several factors including, but not limited to: 
increases in the cost or shortages of materials or labor; unanticipated technical problems; required project modifications not initiated by 
the  customer;  suppliers’  or  subcontractors’  failure  to  perform  or  delay  in  performing  their  obligations;  and  capacity  constraints.  In 
addition to increased costs, these factors could delay delivery of products which may result in the assessment of liquidated damages or 
other contractual damages.  Unanticipated costs that we are unable to pass on to our customers or our payment of delay damages under 
fixed contracts would negatively impact our profits. 

Backlog may not be indicative of future revenue or profitability. 

Many of our products have long sales, delivery and acceptance cycles.  In addition, our backlog is subject to order cancellations and 
delays.  Orders normally contain cancellation provisions to permit our recovery of costs expended and a pro-rata portion of the profit.  If 

11 

 
 
 
 
 
 
 
 
 
 
projects are delayed, revenue recognition can occur over longer periods of time, and projects may remain in the backlog for extended 
periods of time.  If we receive relatively large orders in any given quarter, fluctuations in the levels of the quarterly backlog can result 
because the backlog may reach levels which may not be sustained in subsequent quarters. 

Unanticipated events resulting in credit losses could have a material adverse impact on our financial results. 

Significant portions of our sales are to customers who place large orders for custom products.  We closely monitor the credit worthiness 
of our customers and have not, to date, experienced significant credit losses.  We mitigate our exposure to credit risk, to some extent, by 
requiring deposits, payments prior to shipment, progress payments and letters of credit.  However, because some of our exposure to 
credit  losses  is  outside  of  our  control,  unanticipated  events  resulting  in  credit  losses  could  have  a  material  adverse  impact  on  our 
operating results. 

We depend on a single-source or a limited number of suppliers for our raw materials and components, and the loss of any of 
these suppliers or an increase in cost of raw materials could harm our business. 

We  obtain  some  of  our  raw  materials  from  one  or  a  limited  number  of  suppliers.    If  we  cannot  obtain  key  raw  materials  from  our 
suppliers, the raw materials may not be readily available from other suppliers, other suppliers may not agree to supply the materials to 
us on terms as favorable as the terms we currently receive, or the raw materials from any other suppliers may not be of adequate and 
consistent quality.  Although we believe our supply of raw materials is adequate for the needs of our business, we cannot assure that 
new  sources  of  supply  will  be  available  when  needed.  Any  interruption  in  our  supply  of  raw  materials  could  affect  our  ability  to 
manufacture our products until a new source of supply is located and, therefore, could have a material adverse effect on our business, 
financial condition or results of operations. 

In addition, we purchase various raw materials and components in order to manufacture our products.  Historically, fluctuations in the 
prices of these raw materials and components have not had a material impact on our business.  In the future, however, if we experience 
increases in the price of raw materials and components and are unable to pass on those increases to our customers, it could negatively 
affect our business, financial condition or results of operations. 

Global  geopolitical  changes  expose  our  operations  to  risks  and  uncertainties,  including  unfavorable  political  developments, 
economic changes, unfavorable trading policies, and additional compliance with foreign and domestic governmental regulations 
or requirements. 

Our United States and foreign operations, sales, earnings, and strategies for profitable growth can be adversely affected by changes in 
treaty and trade relationships, changes in monetary and fiscal policies, changes in laws and regulations, or other activities of the United 
States and other foreign governments, agencies, and similar organizations.  These conditions include, but are not limited to, changes in 
a  country's  or  region's  economic  or  political  conditions;  pricing  and  marketing  of  products;  local  labor  conditions  and  regulations; 
reduced protection of intellectual property rights; changes in the regulatory or legal environment; restrictions and foreign exchange rate 
fluctuations; and burdensome taxes and tariffs and other trade regulations or barriers.  Other exposures and uncertainties exist include 
changing social conditions and attitudes, terrorism, or political hostilities and war.  The likelihood of such occurrences and their overall 
effect on us vary greatly from country to country and are not predictable. 

Weakened global economic conditions may adversely affect our industry, business and results of operations. 

Our overall performance depends in part on worldwide economic conditions.  The United States and other key international economies 
have experienced cyclical downturns from time to time in which economic activity was impacted by falling demand for a variety of 
goods  and  services, restricted  credit,  poor liquidity,  reduced  corporate profitability,  volatility  in  credit,  equity  and  foreign  exchange 
markets,  bankruptcies  and  overall  uncertainty  with  respect  to  the  economy.   These  conditions  affect  consumer  spending  and  could 
adversely  affect  our  customers’  ability  or  willingness  to  purchase  our  products,  delay  prospective  customers’  purchasing  decisions, 
reduce the value of their contracts, or affect attrition rates, all of which could adversely affect our operating results. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Global tax law changes may adversely affect our business, financial condition and results of operations. 

We  are  subject  to  the  income  tax  laws  of  the  United  States  and  its  various  state  and  local  governments  as  well  as  several  foreign 
jurisdictions.  Our future income taxes could be materially adversely affected by changes in the mix of earnings amongst countries with 
differing statutory tax rates, changes in the valuation of deferred tax assets and liabilities, changes in tax laws, or the outcome of income 
tax audits and any related litigation. 

Further changes in the tax laws of the United States and foreign jurisdictions could arise, including tax reform in the United States and 
the base erosion and profit shifting (“BEPS”) project undertaken by the Organisation for Economic Co-operation and Development 
(“OECD”).    Both  the  United  States  tax  reform  and  the  OECD  proposed  recommendations,  in  some  cases,  would  make  substantial 
changes to numerous long-standing tax positions and principles.  These contemplated changes could increase tax uncertainty and may 
adversely affect our business, financial condition and results of operations. 

Our future results may be affected by legal compliance risks related to the United States Foreign Corrupt Practices Act and 
other anti-bribery and anti-corruption laws for the countries in which we operate. 

We are required to comply with the United States Foreign Corrupt Practices Act, which prohibits United States companies from engaging 
in bribery or making other prohibited payments to foreign officials for the purpose of obtaining or retaining business, and other similar 
regulations in other areas of the world.  It also requires us to maintain specific record-keeping standards and adequate internal accounting 
controls.  In addition, we are subject to similar requirements in other countries.  Bribery, corruption, and trade laws and regulations, and 
the enforcement thereof, are increasing in frequency, complexity and severity on a global basis.  Although we have internal policies and 
procedures  with  the  intention  of  providing  reasonable  assurance  of  compliance  with  these  laws  and  regulations,  our  employees, 
contractors, agents and licensees involved in our international sales may take actions in violations of such policies.  If our employees, 
agents, distributors, suppliers and other third parties with whom we do business violate anti-bribery, anti-corruption or similar laws and 
regulations, we may incur severe fines, penalties and reputational damage. 

We may fail to continue to attract, develop and retain key management personnel, which could negatively impact our operating 
results. 

We depend on the performance of our senior executives and key employees, including experienced and skilled technical personnel.  The 
loss of any of our senior executives could negatively impact our operating results and ability to execute our business strategy.  Our future 
success will also depend upon our ability to attract, train, motivate and retain qualified personnel. 

We may not be able to utilize our capacity efficiently or accurately plan our capacity requirements, which may negatively affect 
our business and operating results. 

We increase our production capacity and the overhead supporting production based on anticipated market demand.  Market demand, 
however, has not always developed as expected or remained at a consistent level.  This underutilization risk can potentially decrease our 
profitability and result in the impairment of certain assets. 

The following factors are among those that could complicate capacity planning for market demand: 

•  
changes in the demand for and mix of products that our customers buy; 
•   our ability to add and train our manufacturing staff in advance of demand; 
•  
the market’s pace of technological change; 
•   variability in our manufacturing productivity;  
•  
long lead time for components used in production;  
•   geography of the order and related shipping methods; and 
•  
long lead times for our plant and equipment expenditures. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
We have been required to conduct a good faith reasonable country of origin analysis on our use of “conflict minerals,” which 
has imposed and may impose additional costs on us and could raise reputational challenges and other risks. 

The  SEC  has  promulgated  rules  in  connection  with  the  Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection Act  regarding 
disclosure of the use of certain minerals, known as conflict minerals, mined from the Democratic Republic of the Congo and adjoining 
countries.  As required annually, we filed Forms SD in May 2016 and May 2017 reporting our work performed to gain information on 
the source of conflict minerals we use.  We incurred costs associated with complying with these disclosure requirements.  As we continue 
our due diligence, we may face reputational challenges if we continue to be unable to verify the origins for all conflict minerals used in 
our products.  We may also encounter challenges in our efforts to satisfy customers that may require all of the components of products 
purchased to be certified as conflict free.  If we are not able to meet customer requirements, customers may choose to disqualify us as a 
supplier. 

If our internal control over financial reporting is found to be ineffective, our financial statements may not be fairly stated, raising 
concerns for investors and potentially adversely affecting our stock price. 

Under  Section 404  of  the  Sarbanes-Oxley Act  of  2002,  we  are  required  to  evaluate  and  determine  the  effectiveness  of  our  internal 
controls over financial reporting.  We have made, and will continue to make, changes to our internal controls and procedures for financial 
reporting and accounting systems to meet our reporting obligations as a public company.  We may encounter problems or delays in 
completing the review and evaluation, implementing improvements, or receiving a positive attestation from our independent registered 
public accounting firm.  In addition, our assessment of internal controls may identify deficiencies in our internal controls over financial 
reporting or other matters which may raise concerns for investors and therefore adversely affect our stock price. 

If goodwill or other intangible assets in connection with our acquisitions become impaired, we could take significant non-cash 
charges against earnings. 

We  have  pursued  and  will  continue  to  seek  potential  acquisitions  to  complement  and  expand  our  existing  businesses,  increase  our 
revenues and profitability, and expand our markets.  As a result of prior acquisitions, we have goodwill and intangible assets recorded 
on our consolidated balance sheet as described in "Note 5. Goodwill and Intangible Assets" of the Notes to our Consolidated Financial 
Statements included in this Form 10-K.  Under current accounting guidelines, we must assess, at least annually, whether the value of 
goodwill and other intangible assets has been impaired.  Any reduction or impairment of the value of goodwill or other intangible assets 
will result in charges against earnings, which would adversely affect our results of operations in future periods.  During fiscal 2017, we 
recorded a technology and customer list intangible asset impairment of $0.8 million.  

Acquisitions and divestitures pose financial, management and other risks and challenges. 

We routinely explore acquiring other businesses and assets.  Periodically, we may also consider disposing of certain assets, subsidiaries, 
or lines of business.  Acquisitions or divestitures present financial, managerial and operational challenges.  These include, but are not 
limited to, the following: 

•   diversion of management attention; 
•   difficulty with integrating acquired businesses; 
•   difficulty with the integration of different corporate cultures;  
•   personnel issues; 
•  
•  
•   potential disputes with the buyers or sellers;  
•  
•  

increased expenses; 
assumption of unknown liabilities and indemnification obligations;  

the time involved in evaluating or modifying the financial systems of an acquired business; and  
establishment of appropriate internal controls.  

There can be no assurance that we will engage in any acquisitions or divestitures or that we will be able to do so on terms that will result 
in any expected benefits. 

14 

 
 
 
 
 
 
 
 
 
 
 
The terms and conditions of our credit facility impose restrictions on our operations, and if we default on our credit facility, it 
could have a material adverse effect on our results of operations and financial condition and make us vulnerable to adverse 
economic or industry conditions. 

The  terms  and  conditions  of  our  credit  facilities  impose  restrictions  limiting  our  ability  to  incur  debt,  merge,  sell  assets,  make 
distributions (including cash dividends) and create or incur liens.  The availability of credit facilities is also subject to certain covenants 
as explained in “Item 7 - Management’s Discussion and Analysis of Financial Condition and Results of Operations.”  A breach of any 
of these covenants could result in an event of default under our credit facility.  Upon the occurrence of an event of default, the lender 
could  elect  to  declare  any  and  all  amounts  outstanding  under  such  facility  to  be  immediately  due  and  payable  and  terminate  all 
commitments to extend further credit.  For additional information on financing agreements, see "Note 9. Financing Agreements" of the 
Notes to our Consolidated Financial Statements included in this Form 10-K. 

For the foreseeable future, it is anticipated that borrowings from our existing credit facilities and cash provided by operating activities 
should provide sufficient funds to finance our capital expenditures, working capital and otherwise meet operating expenses and debt 
service requirements.  However, if additional capital is required, there can be no assurance we will be able to obtain such capital when 
needed or on satisfactory terms.  Also, market conditions can negatively impact our customers' ability to fund their projects and can 
impact our vendors, suppliers, and subcontractors and may not allow them to perform their obligations to us. 

If we became unable to obtain adequate surety bonding or letters of credit, it could adversely affect our ability to bid on new 
work, which could have a material adverse effect on our future revenue and business prospects. 

In line with industry practice, we are often required to provide performance and surety bonds to customers and may be required to 
provide letters of credit.  These bonds and letters of credit provide credit support for the client if we fail to perform our obligations under 
the contract.  If security is required for a particular project and we are unable to obtain a bond or letter of credit on terms acceptable to 
us, we may not be able to pursue that project.  In addition, bonding may be more difficult to obtain in the future or may be available 
only at significant additional cost as a result of general conditions that affect the insurance and bonding markets. 

We may be unable to protect our intellectual property rights effectively, or we may infringe upon the intellectual property of 
others, either of which may have a material adverse effect on our operating results and financial condition. 

We rely on a variety of intellectual property rights we use in our products and services.  We may not be able to successfully preserve our 
intellectual property rights in the future, and these rights could be invalidated, circumvented or challenged.  In particular, the laws of 
certain countries in which our products are sold do not protect our products and intellectual property rights to the same extent as the 
laws of the United States.  If litigation is necessary in the future to enforce our intellectual property rights, to protect our trade secrets or 
to determine the validity and scope of the proprietary rights of others, such litigation could result in substantial costs and diversion of 
resources even if we ultimately prevail. 

In addition, intellectual property of others also has an impact on our ability to offer some of our products and services for specific uses 
or at competitive prices.  Competitors' patents or other intellectual property may limit our ability to offer products or services to our 
customers.  Any infringement or claimed infringement of the intellectual property rights of others could result in litigation and adversely 
affect our ability to continue to provide, or could increase the cost of providing, products and services. 

The outcome of pending and future claims or litigation can have a material adverse impact on our business, financial condition, 
and results of operations. 

We  can  be  a  party  to  litigation  in  the  normal  course  of  business.    Litigation  and  regulatory  proceedings  are  subject  to  inherent 
uncertainties, and unfavorable rulings can and do occur.  Pending or future claims against us could result in professional liability, product 
liability, criminal liability, warranty obligations or other liabilities to the extent we are not insured against a loss or our insurance fails 
to provide adequate coverage.  Also, a well-publicized actual or perceived threat of litigation could adversely affect our reputation and 
reduce the demand for our products. 

15 

 
 
 
 
 
 
 
 
 
 
 
 
Our data systems could fail or their security could be compromised, causing a material adverse effect on our business. 

We rely heavily on digital technologies for the successful operation of our business and for the collection and retention of business data.  
Any failure of our digital systems, or any breach of our systems’ security measures, could adversely affect our operations, at least until 
our data can be restored and/or the breaches remediated.  Despite the security measures we have in place, our facilities and systems and 
those of our third-party service providers may be vulnerable to cybersecurity breaches, acts of vandalism, computer viruses, misplaced 
or  lost  data,  programming  issues,  and/or  human  errors  or  other  similar  events.   Any  misappropriation,  loss  or  other  unauthorized 
disclosure of confidential or personally identifiable information, whether by us or by our third-party service providers, could adversely 
affect our business and operations.  Any disruption in our digital technologies could affect our business and operations, including our 
manufacturing and after sale servicing processes, severely damaging our reputation with customers, suppliers, employees and investors 
and exposing us to risk of litigation and liability. 

The protections we have adopted and to which we are subject may discourage takeover offers favored by our shareholders. 

Our articles of incorporation, by-laws and other corporate governance documents and the South Dakota Business Corporation Act (SD 
Act) contain provisions that could have an anti-takeover effect and discourage, delay or prevent a change in control or an acquisition 
that many shareholders may find attractive.  These provisions make it more difficult for our shareholders to take some corporate actions.  
These provisions relate to: 

•  

•  

•  

the ability of our Board of Directors to issue undesignated shares on terms and with the rights, preferences and designations 
determined by the Board without shareholder action; 
the classification of our Board of Directors, which effectively prevents shareholders from electing a majority of the directors 
at any one meeting of shareholders; 
the adoption of a shareholder rights plan providing for the exercise of common stock purchase rights when a person becomes 
the beneficial owner of 15 percent or more of our outstanding common stock (subject to certain exceptions); 

•   under  the  SD Act,  limitations  on  the  voting  rights  of  shares  acquired  in  specified  types  of  acquisitions  and  restrictions  on 

specified types of business combinations; and 

•   under the SD Act, prohibitions against engaging in a “business combination” with an “interested shareholder” for a period of 
four years after the date of the transaction in which the person became an interested shareholder unless the business combination 
is approved. 

These provisions may deny shareholders the receipt of a premium on their common stock, which in turn may have a depressive effect 
on the market price of our common stock. 

Our common stock has at times been thinly traded, which may result in low liquidity and price volatility. 

The daily trading volume of our common stock has at times been relatively low.  If this were to occur in the future, the liquidity and 
appreciation of our common stock may not meet our shareholders’ expectations, and the prices at which our stock trades may be volatile.  
The market price of our common stock could be adversely impacted as a result of sales by existing shareholders of a large number of 
shares of common stock in the market or by the perception such sales could cause. 

Significant changes in the market price of our common stock could result in securities litigation claims against us. 

The  market  price  of  our  common  stock  has  fluctuated  and  will  likely  continue  to  fluctuate,  and  in  the  past,  companies  that  have 
experienced significant changes in the market price of their stock have been subject to securities litigation claims.  We may be the target 
of this type of litigation in the future.  Securities litigation against us could result in substantial costs and divert our management’s 
attention from other business concerns, which could harm our business. 

Additionally, if we fail to meet or exceed the expectations of securities analysts and investors, or if one or more of the securities analysts 
who  cover  us  adversely  change  their  recommendation  regarding  our  stock,  the  market  price  of  our  common  stock  could  decline.  
Moreover, our stock price may be based on expectations, estimates and forecasts of our future performance that may be unrealistic or 

16 

 
 
 
 
 
 
 
 
 
 
 
that may not be met.  Further, our stock price may fluctuate based on reporting by the financial media, including television, radio, press 
reports and blogs. 

Our executive officers, directors and principal shareholders have the ability to significantly influence all matters submitted to 
our shareholders for approval. 

Dr. Aelred Kurtenbach served as our Chairman of the Board until September 3, 2014, when he retired.  Mr. Reece Kurtenbach, who is 
Dr. Aelred Kurtenbach's son, serves as our Chairman and Chief Executive Officer.  In addition, Dr. Aelred Kurtenbach has two other 
children who serve as our Vice President of Human Resources and as our Vice President of Manufacturing.  Together, these individuals, 
in the aggregate, beneficially owned 10.2% of our outstanding common stock as of June 5, 2017, assuming the exercise by them of all 
of their options that were currently exercisable or that vest within 60 days of June 5, 2017.  In addition, our other executive officers and 
directors, in the aggregate, beneficially owned an additional 4.8% of our outstanding common stock as of June 5, 2017, assuming the 
exercise by them of all of their options currently exercisable or that vest within 60 days of June 5, 2017.  While this does not represent 
a majority of our outstanding common stock, if these shareholders were to choose to act together, they would be able to significantly 
influence all matters submitted to our shareholders for approval, as well as our management and affairs.  For example, these persons, if 
they choose to act together, could significantly influence the election of directors and approval of any merger, consolidation, sale of all 
or substantially all of our assets or other business combination or reorganization.  This concentration of voting power could delay or 
prevent an acquisition of us on terms that other shareholders may desire.  The interests of this group of shareholders may not always 
coincide with the interests of other shareholders, and they may act in a manner that advances their best interests and not necessarily 
those of other shareholders, including seeking a premium value for their common stock, and might affect the prevailing market price for 
our common stock. 

Unexpected events, including natural disasters, may increase our cost of doing business or disrupt our operations. 

The occurrence of one or more unexpected events, including war, terrorist acts, fires, tornadoes, floods and severe weather in the United 
States or in other countries in which we operate may disrupt our operations as well as the operations of our customers.  Such acts could 
create additional uncertainties, forcing customers to reduce, delay, or cancel already planned projects.  These events could result in 
damage to, and a complete or partial closure of, one or more of our manufacturing facilities, which could make it difficult to supply our 
customers with product and provide our employees with work, thereby adversely affecting our business, operating results or financial 
condition. 

Item 1B.  UNRESOLVED STAFF COMMENTS 

None. 

Item 2.  PROPERTIES 

Our principal real estate properties are in areas we deem necessary to meet sales, service and operating requirements.  We consider all 
our  properties  to  be  both  suitable  and  adequate  to  meet  our  requirements  for  the  foreseeable  future.   A  description  of  our  principal 
facilities is set forth below: 

Facilities 

Owned or 
Leased 
Owned 
Brookings, SD, USA 
Redwood Falls, MN, USA  Owned 
Owned 
Rupelmonde, Belgium 
Owned 
Ennistymon, Ireland 
Leased 
Sioux Falls, SD, USA 
Leased 
Shanghai, China 

Square 
Footage  Facility Activities 
773,000  Corporate Office, Manufacturing, Sales, Service 
150,000  Manufacturing, Sales, Service, Office 
40,000  Manufacturing, Sales, Service, Office 
44,000  Manufacturing, Sales, Service, Office 
295,000  Manufacturing, Sales, Service, Office 
90,500  Manufacturing, Sales, Service, Office 

17 

 
 
 
 
 
 
 
 
 
 
 
 
The remaining sales and service offices located throughout the United States, Canada, Europe, South America, and the Asia-Pacific 
regions are small offices, generally consisting of less than 10,000 square feet leased under operating leases.  These lease obligations 
expire on various dates, with the longest commitment extending to fiscal 2025.  We believe all our leases will be renewable at market 
terms, at our discretion, or that suitable alternative space would be available to lease under similar terms and conditions.  See "Note 17. 
Commitments  and  Contingencies"  of  the  Notes  to  our  Consolidated  Financial  Statements  included  in  the  Form  10-K  for  further 
information on lease obligations.  

Item 3.  LEGAL PROCEEDINGS 

We are involved in a variety of legal actions relating to various matters during the normal course of business.  Although we are unable 
to predict the ultimate outcome of these legal actions, it is the opinion of management that the disposition of these matters, taken as a 
whole, will not have a material adverse effect on our financial condition or results of operations.  See "Note 17. Commitments  and 
Contingencies" of the Notes to our Consolidated Financial Statements included in the Form 10-K for further information on any legal 
proceedings and claims. 

Item 4.  MINE SAFETY DISCLOSURES 

Not applicable. 

18 

 
 
 
 
 
 
PART II 

Item  5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER 
PURCHASES OF EQUITY SECURITIES 

Our common stock is quoted on The NASDAQ Global Select Market under the symbol “DAKT.”  As of June 5, 2017, we had 1,083 
shareholders of record.  Following are the high and low sales prices for our common stock for each quarter within the last two fiscal 
years. 

Fiscal Year 2017

Sales Price 

High 

Low 

Cash 
Dividends 
Declared 

Fiscal Year 2016 

Sales Price 

High 

Low 

Cash 
Dividends 
Declared 

$ 

8.55    $ 
9.97   
11.00   
10.17   

6.00   $
6.45
8.19
8.97

0.10   $
0.07
0.07
0.07

12.23   $
12.24
10.25
8.72

10.13    $ 
8.20   
7.37   
6.90   

0.10
0.10
0.10
0.10

1st Quarter 
2nd Quarter 
3rd Quarter 
4th Quarter 

On June 1, 2017, our Board of Directors declared a regular quarterly dividend of $0.07 per share on our common stock payable on 
June 23, 2017 to holders of record of our common stock on June 13, 2017. 

Although we expect to continue to pay dividends for the foreseeable future, any and all subsequent dividends will be reviewed regularly 
and declared by the Board at its discretion.  In addition, our credit facility imposes limitations on our ability to pay dividends as further 
described in “Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations – Liquidity and Capital 
Resources.” 

Share Repurchases 

On June 17, 2016, our Board of Directors approved a stock repurchase program under which Daktronics, Inc. may purchase up to $40 
million of its outstanding shares of common stock.  Under this program, we may repurchase shares from time to time in open market 
transactions and in privately negotiated transactions based on business, market, applicable legal requirements and other considerations.  
The repurchase program does not require the repurchase of a specific number of shares and may be terminated at any time.  During the 
first quarter of fiscal 2017, we repurchased 0.3 million shares of common stock at a total cost of $2 million, and there have been no 
other purchases during fiscal 2017.  We may repurchase up to an additional $38 million of common stock under the current Board 
authorization. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Performance Graph 

The following graph shows changes during the period from April 28, 2012 to April 29, 2017 in the value of $100 invested in: (1) our 
common stock; (2) The NASDAQ Composite; and (3) the Standard and Poor's 600 Index for Electronic Equipment Manufacturers.  The 
values of each investment as of the dates indicated are based on share prices plus any cash dividends, with the dividends reinvested on 
the date they were paid.  The calculations exclude trading commissions and taxes. 

20 

 
 
 
 
 
Item 6.  SELECTED FINANCIAL DATA (in thousands, except per share data) 

The table below provides selected historical financial data, which should be read in conjunction with "Management's Discussion and 
Analysis of Financial Condition and Results of Operations" and the Consolidated Financial Statements and the Notes to the Consolidated 
Financial Statements, which are included in Items 7 and 8 of this Annual Report on Form 10-K.  The statement of operations data for 
the fiscal years ended April 29, 2017, April 30, 2016 and May 2, 2015 and the balance sheet data at April 29, 2017 and April 30, 2016 
are derived from, and are qualified by reference to, the audited Consolidated Financial Statements included elsewhere in this Form 10-
K.  The statement of operations data for the fiscal years ended April 26, 2014 and April 27, 2013 and the balance sheet data at May 2, 
2015, April 26, 2014 and April 27, 2013 are derived from audited financial statements that are not included in this Form 10-K.  

Statement of Operations Data: 

Net sales 
Gross profit 
Gross profit margin 
Operating income 
Operating margin 
Net income 

Diluted earnings per share 
Weighted average diluted shares outstanding 
Balance Sheet Data: 
Working capital 
Total assets 
Total long-term liabilities 
Total shareholders' equity 
Cash dividends per share 

2017

2016

2015

2014 

2013

$  586,539 
140,415 

$ 570,168 
121,019 

$ 615,942 
144,579 

$  551,970 
141,710 

  $ 518,322 
133,894 

23.9%

15,421 

2.6%

10,342 
0.23 
44,303 

21.2%
2,495 

0.4%

2,061 
0.05 
44,456 

23.5%

31,285 

5.1%

20,882 
0.47 
44,443 

25.7% 

36,557 

6.6% 

22,206 
0.51 
43,762 

25.8%

30,600 

5.9%

22,779 
0.53 
42,621 

$  127,130 
355,433 
26,552 
198,286 
0.31 

$ 123,714 
349,948 
27,364 
201,067 
0.40 

$ 149,075 
379,479 
25,420 
212,039 
0.40 

$  140,532 
357,451 
20,624 
203,119 
0.39 

  $ 125,456 
319,418 
16,480 
188,246 
0.73 

Daktronics, Inc. operates on a 52 or 53-week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year.  
When April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  Within each fiscal year, each quarter is comprised 
of 13-week periods following the beginning of each fiscal year.  In each 53-week year, an additional week is added to the first quarter, 
and each of the last three quarters is comprised of a 13-week period.  The fiscal years ended April 29, 2017, April 30, 2016, April 26, 
2014 and April 27, 2013 contained operating results for 52-weeks while the fiscal year ended May 2, 2015 contained operating results 
for 53-weeks. 

Item 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS 

The  following  discussion  provides  our  highlights  and  commentary  related  to  factors  impacting  our  financial  conditions  and  further 
describes the results of operations.  The most significant risks and uncertainties are discussed in "Item 1A. Risk Factors." 

This discussion should be read in conjunction with the accompanying Consolidated Financial Statements and Notes to the Consolidated 
Financial Statements included in this Form 10-K. 

EXECUTIVE OVERVIEW 

Our mission is to be the world leader at informing and entertaining audiences through dynamic audio-visual communication systems.  
We measure our success through estimated market share based on estimated market demand for digital displays and generating profits 
over the long-term.  Our success is contingent on the depth and quality of our products, including related control systems, the depth of 
our service offerings and our technology serving these market demands.  These qualities are important for our long-term success because 
our products have finite lifetimes and we strive to win replacement business from existing customers. 

Increases in user adoption; the acceptance of a variety of digital solutions; and the decline of digital solution pricing over the years has 
increased the size of the global market.  With this positive demand, strong competition exists across all of our business units, which 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
causes  margin  constraints.   Projects  with  multi-million  dollar  revenue  potential  also  attract  competition,  which  generally  reduces 
profitability. 

We organize around customer segments and geographic regions as further described in "Note 2. Segment Reporting" of the Notes to our 
Consolidated  Financial  Statements  included  in  this  Form  10-K.    Each  business  segment  also  has  unique  key  growth  drivers  and 
challenges.   

Commercial Business Unit: Over the long-term, we believe growth in the Commercial business unit will result from a number of factors, 
including: 

•   Standard display product market growth due to market adoption and lower product costs, which drive marketplace expansion.  
Standard display products are used to attract or communicate with customers and potential customers of retail, commercial, 
and other establishments.  Pricing and economic conditions are the principle factors that impact our success in this business 
unit.  We utilize a reseller network to distribute our standard products. 

•   National accounts standard display market opportunities due to customers' desire to communicate their message, advertising 
and content consistently across the country.  Increased demand is possible from retailers, quick serve restaurants, petroleum 
businesses, and other nationwide organizations.   
Increasing interest in spectaculars, which include very large and sometimes highly customized displays as part of entertainment 
venues such as casinos, shopping centers, cruise ships and Times Square type locations. 

•  

•   Dynamic messaging systems demand growth due to market adoption and marketplace expansion.   
•   The introduction of architectural lighting products for commercial buildings, which real estate owners use to add accents or 

effects to an entire side or circumference of a building to communicate messages or to decorate the building. 

•   The continued deployment of digital billboards as OOH companies continue developing new sites and start to replace digital 
billboards which are reaching end of life.  This is dependent on there being no adverse changes in the digital billboard regulatory 
environment, which could restrict future deployments of billboards, as well as maintaining our current market share of the 
business concentrated in a few large OOH companies. 

•   Replacement cycles within each of these areas.   

Live Events Business Unit: Over the long-term, we believe growth in the Live Events business unit will result from a number of factors, 
including: 

•   Facilities spending more on larger display systems to enhance the game-day and event experience for attendees. 
•   Lower product costs, driving an expansion of the marketplace. 
•   Our product and service offerings, which remain the most integrated and comprehensive offerings in the industry. 
•   The competitive nature of sports teams, which strive to out-perform their competitors with display systems. 
•   The desire for high-definition video displays, which typically drives larger displays or higher resolution displays, both of which 

increase the average transaction size. 

•   Dynamic messaging systems needs throughout a sports facility.  
•   Replacement cycles within each of these areas.   

High School Park and Recreation Business Unit: Over the long-term, we believe growth in the High School Park and Recreation business 
unit will result from a number of factors, including: 

•  

•  

Increased demand for video systems in high schools as school districts realize the revenue generating potential of these displays 
versus traditional scoreboards. 
Increased  demand  for  different  types  of  displays  and  Dynamic  Messaging  Systems,  such  as  message  centers  at  schools  to 
communicate to students, parents and the broader community. 

•   The use of more sophisticated displays in athletic facilities, such as aquatic venues in schools. 

Transportation Business Unit: Over the long-term, we believe growth in the Transportation business unit will result from increasing 
applications and acceptance of electronic displays to manage transportation systems, including roadway, airport, parking, transit and 
other  applications.    Effective  use  of  the  United  States  transportation  infrastructure  requires  intelligent  transportation  systems.   This 

22 

 
 
 
 
 
 
 
 
 
 
growth is highly dependent on government spending, primarily by the federal government, along with the continuing acceptance of 
private/public partnerships as an alternative funding source. 

International Business Unit: Over the long-term, we believe growth in the International business unit will result from achieving greater 
penetration  in  various  geographies  and  building  products  more  suited  to  individual  markets.    We  continue  to  broaden  our  product 
offerings into the transportation segment in Europe and the Middle East.  We also focus on sports facility, spectacular-type, and third-
party advertising market opportunities and the factors listed in each of the other business units to the extent they apply outside the United 
States and Canada. 

Each of our business units is impacted by adverse economic conditions in different ways and to different degrees.  The effects of an 
adverse  economy  are  generally  less  severe  on  our  sports  related  business  as  compared  to  our  other  businesses,  although  in  severe 
economic downturns, the sports business also can be seriously impacted.  Our Commercial and International business units are highly 
dependent on economic conditions in general. 

The cost to manufacture and selling prices of our products have decreased over time and are expected to continue to decrease in the 
future.  As a result, each year we must sell more product to generate the same or greater level of net sales as in previous fiscal years.  
This price decline has been significant as a result of increased competition across all business units. 

23 

 
 
 
 
 
CRITICAL ACCOUNTING POLICIES AND ESTIMATES 

The  following  discussion  and  analysis  of  financial  condition  and  results  of  operations  are  based  upon  our  consolidated  financial 
statements, which have been prepared in accordance with U.S. generally accepted accounting principles ("GAAP").  The preparation of 
these financial statements requires us to make estimates and judgments affecting the reported amounts of assets, liabilities, revenues and 
expenses and related disclosure of contingent assets and liabilities.  On a regular basis, we evaluate our estimates, including those related 
to total costs on long-term construction-type contracts, costs to be incurred for product warranties and extended maintenance contracts, 
bad  debts,  excess  and  obsolete  inventory,  income  taxes,  share-based  compensation,  goodwill  impairment  and  contingencies.  Our 
estimates are based on historical experience and on various other assumptions believed to be reasonable under the circumstances, the 
results of which form the basis for making judgments about the carrying values of assets and liabilities not readily apparent from other 
sources.  Actual results may differ from these estimates. 

We believe the following critical accounting policies require significant judgments and estimates in the preparation of our consolidated 
financial statements: 

Revenue  recognition  on  long-term  construction-type  contracts.   Earnings  on  construction-type  contracts  are  recognized  on  the 
percentage-of-completion  method,  measured  by  the  percentage  of  costs  incurred  to  date  to  estimated  total  costs  for  each 
contract.  Contract costs include all direct material, labor, subcontracting and indirect costs related to contract performance.  Indirect 
costs include charges for such items as facilities, engineering and project management.  Provisions for estimated losses on uncompleted 
contracts are made in the period such losses are capable of being estimated.  Generally, construction-type contracts we enter into have 
fixed prices established, and to the extent the actual costs to complete construction-type contracts are higher than the amounts estimated 
as of the date of the financial statements, the resulting gross margin would be negatively affected in future quarters when we revise our 
estimates.  Our practice is to revise estimates as soon as such changes in estimates are known.  We combine contracts for accounting 
purposes when they are negotiated as a package with an overall profit margin objective, essentially represent an agreement to do a single 
project for a customer, involve interrelated construction activities, and are performed concurrently or sequentially.  When a group of 
contracts  is  combined,  revenue  and  profit  are  recognized  uniformly  over  the  performance  of  the  combined  projects.  We  segment 
revenues in accordance with the contract segmenting criteria in Accounting Standards Codification (“ASC”) 650-35, Construction-Type 
and Production-Type Contracts. 

Allowance for doubtful accounts.  We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of 
our  customers  to  make  required  payments.  To  identify  impairment  in  customers’  ability  to  pay,  we  review  aging  reports,  contact 
customers  in  connection  with  collection  efforts  and  review  other  available  information.  Although  we  consider  our  allowance  for 
doubtful accounts adequate, if the financial condition of our customers were to deteriorate and impair their ability to make payments to 
us, additional allowances may be required in future periods.  We do not believe there is a reasonable likelihood there will be a material 
change  in  the  future  estimates  or  assumptions  we  use  to  determine  the  allowance  for  doubtful  accounts.  As  of April 29,  2017  and 
April 30, 2016, we had an allowance for doubtful accounts balance of approximately $2.6 million and $2.8 million, respectively. 

Warranties.  We have recognized an accrued liability for warranty obligations equal to our estimate of the actual costs to be incurred in 
connection with our performance under the contractual warranties.  Generally, estimates are based on historical experience taking into 
account known or expected changes.  If we would become aware of an increase in our estimated warranty costs, additional accruals may 
become necessary, resulting in an increase in costs of goods sold.  As of April 29, 2017 and April 30, 2016, we had approximately $27.9 
million and $30.5 million accrued for these costs, respectively.  Due to the difficulty in estimating probable costs related to certain 
warranty obligations, there is a reasonable likelihood that the ultimate remaining costs to remediate the warranty claims could differ 
materially from the recorded accrued liabilities.  See "Note 17. Commitments and Contingencies" of the Notes to our Consolidated 
Financial Statements included in the Form 10-K for further information on warranties.  

Extended  warranty  and  product  maintenance.  We  recognize  deferred  revenue  related  to  separately  priced  extended  warranty  and 
product maintenance agreements.  The deferred revenue is recognized ratably over the contractual term.  If we would become aware of 
an  increase  in  our  estimated  costs  under  these  agreements  in  excess  of  our  deferred  revenue,  additional  charges  may  be  necessary, 
resulting in an increase in costs of goods sold.  In determining if additional charges are necessary, we examine cost trends on the contracts 
and other information and compare them to the deferred revenue.  We do not believe there is a reasonable likelihood there will be a 
material change in the future estimates or assumptions we use to determine estimated costs under these agreements.  As of April 29, 

24 

 
 
 
 
 
 
 
2017 and April 30, 2016, we had $16.2 million and $15.1 million of deferred revenue related to separately priced extended warranty and 
product maintenance agreements, respectively. 

Inventory.  Inventories are stated at the lower of cost and net realizable value.  Net realizable value is the estimated selling price in the 
ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation.  In valuing inventory, we 
estimate net realizable value, and if it is believed to be lower than cost, any necessary adjustments are charged to costs of goods sold in 
the period in which they occur.  In determining net realizable value, we review various factors such as current inventory levels, forecasted 
demand, and technological obsolescence.  We do not believe there is a reasonable likelihood there will be a material change in the future 
estimates or assumptions we use to calculate net realizable value of inventory.  However, if market conditions change, including changes 
in technology, product components used in our products or expected sales, we may be exposed to unforeseen losses which could be 
material.  As of April 29, 2017 and April 30, 2016, we had $5.0 million of allowance for excess and obsolete inventory, respectively. 

Income taxes.  We operate in multiple income tax jurisdictions both within the United States and internationally.  Our annual tax rate is 
determined based on our income, statutory tax rates and the tax impacts of items treated differently for tax purposes than for financial 
reporting purposes in each tax jurisdiction.  Tax laws require that certain items be included in the tax returns at different times than the 
items are reflected in the financial statements.  Some of these differences are permanent, such as expenses that are not deductible in our 
tax return, and some differences are temporary and reverse over time, such as depreciation expense.  These temporary differences create 
deferred tax assets and liabilities and reflect the enacted income tax rates in effect for the years in which the differences are expected to 
reverse.  We recognize a valuation allowance for deferred tax assets if it is "more likely than not" that some or all of the benefits will 
not be realized.  As of April 29, 2017 and April 30, 2016, we had $2.1 million and $1.7 million of valuation allowances related to foreign 
net operating loss carryforwards and capital loss carryforwards. 

Because we operate in multiple income tax jurisdictions both within the United States and internationally, management must determine 
the appropriate allocation of income and expenses to each of these jurisdictions based on current interpretations of complex income tax 
regulations. 

Income tax authorities in all jurisdictions regularly perform audits of our income tax filings.  Income tax audits associated with the 
allocation of income, expenses and other complex issues, including transfer pricing methodologies, may require an extended period of 
time  to  resolve  and  may  result  in  significant  income  tax  adjustments  if  changes  to  the  income  allocation  are  required  between 
jurisdictions with different income tax rates. 

We have no deferred tax liability recognized relating to our investment in foreign subsidiaries where the earnings have been indefinitely 
reinvested.  If circumstances change and it becomes apparent that some or all of the undistributed untaxed earnings of a subsidiary will 
be remitted to the United States, we will accrue a tax expense at that time.  We have approximately $11.5 million of untaxed earnings 
which have been indefinitely reinvested. 

Asset Impairment.  Carrying values of goodwill and other intangible assets with indefinite lives are reviewed at least annually for possible 
impairment in accordance with ASC 350, Intangibles - Goodwill and Other.  Our impairment review involves estimating the fair value 
of  goodwill  and  indefinite-lived  intangible  assets  using  a  combination  of  a  market  approach  and  an  income  (discounted  cash  flow) 
approach  at  the  reporting unit  level,  requiring  significant management  judgment  with  respect  to revenue  and  expense  growth rates, 
changes in working capital, and the selection and use of an appropriate discount rate.  The estimates of fair value of reporting units are 
based on the best information available as of the date of the assessment.  The use of different assumptions would increase or decrease 
estimated  discounted  future  operating  cash  flows  and  could  increase  or  decrease  any  impairment  charge.  We  use  our  judgment  in 
assessing whether assets may have become impaired between annual impairment tests.  Indicators such as adverse business conditions, 
economic factors and technological changes or competitive activities may signal an asset has become impaired. 

Carrying values for long-lived tangible assets and definite-lived intangible assets, excluding goodwill and indefinite-lived intangible 
assets, are reviewed for possible impairment as circumstances warrant in connection with ASC 360-10-05-4, Impairment or Disposal of 
Long-Lived Assets.  Impairment reviews are conducted when we believe a change in circumstances in the business or external factors 
warrants a review.  Circumstances such as the discontinuation of a product or product line, a sudden or consistent decline in the forecast 
for a product, changes in technology or in the way an asset is being used, a history of negative operating cash flow, or an adverse change 
in legal factors or in the business climate, among others, may be indicators that trigger an impairment review.  Our initial impairment 

25 

 
 
 
 
 
 
 
 
review to determine if a potential impairment charge is required is based on an undiscounted cash flow analysis at the lowest level for 
which identifiable cash flows exist.  The analysis requires judgment with respect to changes in technology, the continued success of 
product lines, future volume, revenue and expense growth rates, and discount rates. 

During fiscal 2017, we recognized an impairment loss of $0.8 million on intangible assets related to a technology and customer list.  See 
"Note 5. Goodwill and Intangible Assets" of the Notes to our Consolidated Financial Statements included in the Form 10-K for further 
information. 

Share-based compensation.  We use the Black-Scholes standard option pricing model (“Black-Scholes model”) to determine the fair 
value of stock options and stock purchase rights.  The determination of the fair value of the awards on the date of grant using the Black-
Scholes model is affected by our stock price as well as by assumptions regarding other variables, including projected employee stock 
option exercise behaviors, risk-free interest rate, expected volatility of our stock price in future periods, and expected dividend yield. 

We  analyze  historical  employee  exercise  and  termination  data  to  estimate  the  expected  life  assumption  of  a  new  employee  stock 
option.  We believe historical data currently represents the best estimate of the expected life of a new employee stock option.  The risk-
free interest rate we use is based on the U.S. Treasury zero-coupon yield curve on the grant date for a maturity similar to the expected 
life of the options.  We estimate the expected volatility of our stock price in future periods by using the historical volatility.  We use an 
expected dividend yield based on our historical dividend yield pattern.  The amount of share-based compensation expense we recognize 
during a period is based on the portion of the awards ultimately expected to vest.  We estimate pre-vesting option forfeitures at the time 
of grant by analyzing historical data, and we revise those estimates in subsequent periods if actual forfeitures differ from those estimates. 

If factors change and we employ different assumptions for estimating share-based compensation expense in future periods or if we 
decide to use a different valuation model, the expense in future periods may differ significantly from what we have recorded in the 
current period and could materially affect our net earnings and net earnings per share in a future period. 

RECENT ACCOUNTING PRONOUNCEMENTS 

For a summary of recently issued accounting pronouncements and the effects those pronouncements have on our financial results, refer 
to "Note 1. Nature of Business and Summary of Critical Accounting Policies" of the Notes to our Consolidated Financial Statements 
included elsewhere in this Report. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RESULTS OF OPERATIONS 

Net Sales 

The following table shows information regarding net sales for the fiscal years ended April 29, 2017, April 30, 2016, and May 2, 2015: 

April 29, 
2017 

April 30, 
2016 

2017 vs 2016 

May 2, 
2015 

2016 vs 2015 

(dollars in thousands) 

Amount 

  Amount 

Dollar 
Change 

Percent 
Change 

  Amount 

Dollar 
Change 

Percent 
Change 

Net Sales: 

Commercial 
Live Events 
High School Park and Recreation 
Transportation 
International 

Orders: 

Commercial 
Live Events 
High School Park and Recreation 
Transportation 
International 

$  148,073 
213,982 
82,798   
52,426 
89,260 
$  586,539 

$  151,562 
222,965 
83,605   
62,638 
92,734 
$  613,504 

$ 148,261
205,151

70,035  
52,249
94,472
$ 570,168

$ 135,824
220,377

76,485  
56,834
71,266
$ 560,786

$

$

$

$

(188)
8,831
12,763
177
(5,212)
16,371

15,738
2,588
7,120
5,804
21,468
52,718

(0.1)% $ 165,793    $  (17,532)
231,877   
4.3 %
(26,726)
67,657   
2,378
18.2 % 
48,333   
0.3 %
3,916
102,282   
(5.5)%
(7,810)
2.9 % $ 615,942    $  (45,774)

11.6 % $ 170,209    $  (34,385)
226,354   
1.2 %
(5,977)
69,188   
7,297
9.3 % 
50,845   
5,989
10.2 %
114,977   
30.1 %
(43,711)
9.4 % $ 631,573    $  (70,787)

(10.6)%
(11.5)%
3.5 %
8.1 %
(7.6)%
(7.4)%

(20.2)%
(2.6)%
10.5 %
11.8 %
(38.0)%
(11.2)%

Fiscal Year 2017 as compared to Fiscal Year 2016 

Commercial: Net sales for fiscal 2017 compared to fiscal 2016 remained relatively flat.  We had declines in billboard shipments this 
year compared to last year and the volatility of large custom video demand in our spectacular niche, offset by increased demand in our 
on-premise niche related to a full year of sales from ADFLOW, the company we acquired in the fourth quarter of fiscal 2016.  ADFLOW 
sales in the Commercial business unit were $9.9 million during fiscal 2017. 

The increase in orders for fiscal 2017 compared to fiscal 2016 was primarily due to the timing of an increase in our on-premise niche 
related to in-store media solutions due to ADFLOW and increases in the spectacular niche due to the timing of large customer projects.  
While we estimate our market share held in the billboard niche national operators expanded with independent billboard operators, we 
experienced  a  decline  in  billboard  niche  orders  for  the  year.    Order  activity  in  the  billboard  niche  is  impacted  by  customer  capital 
allocation decisions and overall satisfaction with our product lifetime, leading to longer product replacement cycles.   

We continue to see adoption of video solutions in our Commercial business unit marketplace.  We see opportunity for orders and sales 
in our billboard, on-premise, and spectacular niches due to replacement cycles, expansion of Dynamic Messaging SystemsTM usage, and 
increased market size due to decline of digital pricing solutions over the years.  A number of large custom video contract opportunities 
are available in the marketplace for unique facades throughout North America.  Due to a number of factors, such as the discretionary 
nature of customers committing to a system, economic dependencies, regulatory environment, and competitive factors, it is difficult to 
predict orders and net sales for fiscal 2018.  We expect growth in this business unit over the long-term, assuming favorable economic 
conditions. 

Live Events:  The increase in net sales for fiscal 2017 compared to fiscal 2016 was primarily due to work completed for football stadiums 
and continued demand for upgraded or new solutions throughout other sports venues for national sports leagues, minor league teams 
and colleges and universities. 

The increase in orders for fiscal 2017 compared to fiscal 2016 was primarily the result of order timing variability of large professional 
sports projects as compared to last year.  

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We continue to see ongoing interest from venues at all levels to increase the size and capability of their display system in our Live Events 
business unit marketplace.  A number of factors, such as the discretionary nature of customers committing to upgrade systems, long 
replacement  cycles,  and  competitive  factors,  make  forecasting  fiscal  2018  orders  and  net  sales  difficult.   We  expect  growth  in  this 
business unit over the long-term, assuming favorable economic conditions and our success in counteracting competitive pressures.   

High School Park and Recreation:  The increase in net sales for fiscal 2017 compared to fiscal 2016 was primarily due to increased 
video project sizes with higher average selling prices and more custom indoor video and audio demand compared to last year. 

The  increase  in  orders  for  fiscal  2017  compared  to  fiscal  2016  was  primarily  due  to  strong  market  demand  for  video  in  sporting 
applications with larger average selling prices than orders for scoring or message centers. 

We expect larger video systems and our classic scoring and message centers to remain in demand in fiscal 2018, primarily in high school 
facilities which benefit from our sports marketing services that generate advertising revenue to fund the display systems and because of 
schools'  desires  to  communicate  with  students  and  parents.  A  number  of  factors,  such  as  the  discretionary  nature  of  customers 
committing to upgrade systems and competitive factors, make forecasting fiscal 2018 orders and net sales difficult.  For the long term, 
we believe this market presents growth opportunities as the economy continues to improve and larger video systems are adopted. 

Transportation:  Net sales for fiscal 2017 compared to fiscal 2016 remained relatively flat.  

The increase in orders for fiscal 2017 compared to fiscal 2016 was primarily due to the variability caused by large order timing and 
increased state government procurement project activity.  During fiscal 2017, we had an award of a multi-million dollar project for an 
active traffic management system with no same sized projects in the prior year. 

A number of factors, such as transportation funding, the competitive environment, customer delivery changes and various other factors, 
make forecasting orders and net sales difficult for fiscal 2018.  However, the stability of long-term federal transportation funding and 
the number of capital projects for highways and public transit that include dynamic message signs show signs of growth over the long-
term.  Without transportation funding, payments to state governments could be reduced and could have a negative impact on our net 
sales and financial results in the Transportation business unit. 

International:  The decrease in net sales for fiscal 2017 compared to fiscal 2016 was primarily the result of the variability of timing of 
conversion of orders to net sales.  Our backlog increased at the end of fiscal 2017 and had been reduced at the end of fiscal 2016. 

The increase in orders for fiscal 2017 compared to fiscal 2016 was primarily due to increased market activity in sports and spectacular 
projects and OOH application business.  Global macroeconomic conditions also improved during fiscal 2017 as compared fiscal 2016.   

For fiscal 2018, while our pipeline for large commercial, sports and OOH application, and transportation applications remains strong, 
macroeconomic factors may impact order bookings and timing, making it difficult to predict order and sales levels for fiscal 2018.  For 
the long-term, we believe the International business unit has the potential for sales growth as we penetrate markets with our established 
sales networks to increase our International market share and due to the increased use and adoption of our technology globally.  

Backlog:    The  product  order  backlog  as  of  April 29,  2017  was  $203.2  million  as  compared  to  $181.2  million  as  of  April 30, 
2016.  Historically,  our  backlog  varies  due  to  the  seasonality  of  our  business,  the  timing  of  large  projects,  and  customer  delivery 
schedules for these orders.  The backlog increased from one year ago in all of our business units. 

28 

 
 
 
 
 
 
 
 
 
 
 
 
Fiscal Year 2016 as compared to Fiscal Year 2015 

Net sales and orders were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more common 52-week 
fiscal year.  The fiscal year ended April 30, 2016 contained 52-weeks.  The additional week of sales constituted approximately 2% of 
the decrease in the net sales for the 2016 fiscal year compared to fiscal 2015. 

Commercial: The decrease in net sales for fiscal 2016 compared to fiscal 2015 was the net result of a decrease of sales in our billboard 
niche due to volatility of order timing and general market delay in placing orders as compared to prior periods due to customer capital 
allocation decisions and overall satisfaction with our product lifetime, leading to longer product replacement cycles.  There were higher 
than usual fiscal 2015 first quarter billboard sales caused by construction site delays in late fiscal 2014 that moved more work into fiscal 
2015.  Net sales in our spectacular niche were also down in fiscal 2016 as compared to fiscal 2015 due to the timing of projects, which 
was offset by an increase in the net sales of our on-premise niche in fiscal 2016. 

The decrease in orders for fiscal 2016 compared to fiscal 2015 was primarily due to the softening in customer demand in the digital 
billboard niche and delayed customer commitments on large custom video project orders in our spectacular niche.  In fiscal 2016 as 
compared to fiscal 2015, orders increased in our national account niche because of increased demand from a national company using 
petroleum displays, and orders were up slightly in our on-premise business. 

Live Events:  The decrease in net sales for fiscal 2016 compared to fiscal 2015 was primarily due to the timing of orders converting to 
sales based on customer delivery expectations and due to the slight decline of orders for the year. 

The decrease in orders for fiscal 2016 compared to fiscal 2015 was primarily the result of the order timing variability on large projects.  
In addition, we had a large National Football League ("NFL") order in fiscal 2015, and no order of similar size occurred during fiscal 
2016. 

High School Park and Recreation:  The increase in net sales for fiscal 2016 compared to fiscal 2015 was primarily due to increased 
demand for large display systems. 

The increase in orders for fiscal 2016 compared to fiscal 2015 was primarily due to larger average order sizes due to increased video 
projects during fiscal 2016 and increased win rates across the market. 

Transportation:  The increase in net sales for fiscal 2016 compared to fiscal 2015 was primarily the result of increased availability of 
federal funding for intelligent transportation systems and mass transit projects. 

The increase in orders for fiscal 2016 compared to fiscal 2015 was primarily due to market demand for intelligent transportation systems 
due to the availability of federal funding from a number of departments of transportation across the United States and success in winning 
mass transit projects. 

International:  The decrease in net sales for fiscal 2016 compared to fiscal 2015 was the net result of a lower volume of orders. 

The decrease in orders for fiscal 2016 compared to fiscal 2015 was primarily due to global macroeconomic conditions, a strong U.S. 
dollar, competition, and the timing and volatility of large orders. 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
Gross Profit 

April 29, 2017 

Year Ended

April 30, 2016 

May 2, 2015 

(dollars in thousands) 

 Amount 

As a Percent 
of Net Sales 

 Amount 

As a Percent 
of Net Sales 

 Amount 

As a Percent 
of Net Sales 

Commercial 
Live Events 
High School Park and 
Recreation
Transportation 
International 

$ 

$ 

36,514   
40,810   

26,388
18,027   
18,676   
140,415   

24.7% $
19.1 

31.9
34.4 
20.9 
23.9% $

29,147
36,568

20,624  

16,572
18,108
121,019

19.7%  $ 
17.8 

29.4
31.7 
19.2 
21.2%  $ 

44,344
40,945

21,561  

14,647
23,082
144,579

26.7%
17.7 

31.9
30.3 
22.6 
23.5%

Fiscal Year 2017 as compared to Fiscal Year 2016 

The gross profit percentage increase for fiscal 2017 compared to fiscal 2016 was primarily due to lower warranty charges, higher sales 
volumes, and the product mix of sales.  The following describes the overall impact by business unit: 

Commercial:  The gross profit percent increase in the Commercial business unit for fiscal 2017 compared to fiscal 2016 was primarily 
the result of lower warranty charges as fiscal 2016 had specific warranty obligations for particular projects, improved productivity at 
lower  costs  in  manufacturing  areas,  the  non-recurrence  of  a  licensing  charge  that  negatively  impacted  fiscal  2016,  offset  by  lower 
profitability on sales mix due to the competitive environment. 

Live Events:  The gross profit percent increase in the Live Events business unit for fiscal 2017 compared to fiscal 2016 was the result 
of a favorable sales mix impacted by project sizes and type, increased volumes of sales, and slight decline in manufacturing related 
costs. 

High School Park and Recreation:  The gross profit percent increase in the High School Park and Recreation business unit for fiscal 
2017 compared to fiscal 2016 primarily was due to increased volumes of sales over our relatively fixed manufacturing cost infrastructure 
and lower production costs due to process improvements. 

Transportation: The  gross  profit  percent  increase  in  the  Transportation  business  unit  for  fiscal  2017  compared  to  fiscal  2016  was 
primarily due to favorable sales mix and lower warranty costs as a percent of sales. 

International:  The gross profit percent increase in the International business unit for fiscal 2017 compared to fiscal 2016 was primarily 
the  result  of  lower  warranty  costs  as  a  percent  of  sales,  which  were  offset  by  a  negative impact  due  to  a  $0.6  million  non-digital 
technology intangible asset impairment. 

It is difficult to project gross profit levels for fiscal 2018 because of the uncertainty regarding the level of sales, the sales mix and timing, 
and the competitive factors in our business.  We are focused on improving our gross profit margins as we execute our strategies for 
improved profitability, which include releasing new product designs to lower overall costs of the product, improving reliability to reduce 
warranty expenses, global capacity capability and planning, meeting customer solution expectations, and continued improvements in 
operational effectiveness in manufacturing, installation, and services delivery areas. 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fiscal Year 2016 as compared to Fiscal Year 2015 

The gross profit percentage decreased for fiscal 2016 compared to fiscal 2015.  This decline was primarily due to additional warranty 
charges  in  fiscal  2016,  decreased  volume  levels  throughout  manufacturing  areas,  increased  personnel  costs,  a  change  in  the  mix  of 
business, and the increased competitive environment.  The following describes the overall impact by business unit: 

Commercial:  The gross profit percent decrease in the Commercial business unit for fiscal 2016 compared to fiscal 2015 was primarily 
the result of a $9.2 million warranty charge in our OOH product application, which decreased the Commercial gross profit percentage 
by 6.1% for the 2016 fiscal year.  This warranty charge relates to the costs of upgrading firmware to improve display performance and 
refurbishing displays.  Gross profit also declined due to low manufacturing utilization as a result of decreases in billboard demand, the 
product mix of sales, and overall competitiveness of large custom contracts. 

Live Events:  The slight gross profit percent increase in the Live Events business unit for fiscal 2016 compared to fiscal 2015 was the 
result  of  decreased  expenditures  incurred  for  overtime,  expediting,  and  shipping  costs  to  meet  critical  event  dates  incurred  for  our 
customers in fiscal 2015 that were not incurred in fiscal 2016 and improved manufacturing utilization, which were offset by an increase 
in warranty costs as a percent of sales and increases in personnel related expenses. 

High School Park and Recreation:  The gross profit percent decrease in the High School Park and Recreation business unit for fiscal 
2016 compared to fiscal 2015 primarily was due to recognizing a $1.3 million gain on the sale of our theatre rigging manufacturing 
division  during  fiscal  2015  and  having  no  comparable  transaction  occurring  during  fiscal  2016.    Gross  profit  also  declined  due  to 
increases in personnel related expenses. 

Transportation: The  gross  profit  percent  increase  in  the  Transportation  business  unit  for  fiscal  2016  compared  to  fiscal  2015  was 
primarily due to the product mix of sales and improved manufacturing utilization. 

International:  The gross profit percent decrease in the International business unit for fiscal 2016 compared to fiscal 2015 was primarily 
the result of low utilization of our international manufacturing facilities due to lower sales volume and increases in warranty costs as a 
percent of sales. 

Selling Expenses 

April 29, 2017 

April 30, 2016 

May 2, 2015 

Year Ended

(dollars in thousands) 

Amount 

Commercial 
Live Events 
High School Park and 
Recreation 
Transportation 
International 

$ 

$ 

18,468   
13,060   

10,275
4,561   
15,323   
61,687   

As a 
Percent of 
Net Sales 
12.5%
6.1 

12.4
8.7 
17.2 
10.5%

Percent 
Change

Amount 

15.9% $
(2.5)

(0.3) 
11.1 
1.7 
4.9% $

15,938
13,390

10,310

4,106
15,068
58,812

As a 
Percent of 
Net Sales 
10.7%
6.5 

14.7
7.9 
15.9 
10.3%

Percent 
Change    Amount 

0.9%  $ 
(1.6)   

(1.2)   

(3.3)   
8.6 
1.5%  $ 

15,802
13,611

10,436

4,244
13,870
57,963

As a 
Percent of 
Net Sales 
9.5%
5.9 

15.4
8.8 
13.6 
9.4%

Fiscal Year 2017 as compared to Fiscal Year 2016 

Selling expenses consist primarily of salaries, other employee-related costs, travel and entertainment expenses, facilities-related costs 
for sales and service offices, bad debt expenses, third-party commissions and expenditures for marketing efforts, including the costs of 
collateral materials, conventions and trade shows, product demos, and supplies. 

During fiscal 2017, we focused on constraining cost growth throughout the company due to short-term order uncertainty and our desire 
to allocate additional resources to product design and development.  Selling expense in the Commercial business unit increased primarily 
due to a full year of expenses from ADFLOW, the company acquired in the fourth quarter of fiscal 2016.  Selling expense was constrained 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
and remained relatively flat in dollars for fiscal 2017 compared to fiscal 2016 in in our Live Events, High School Park and Recreation, 
Transportation, and International business units.  International business unit selling expenses included a $0.2 million intangible asset 
impairment related to a customer list.  Bad debt expense company-wide was $1.4 million for fiscal 2017 as compared to $1.3 million 
for fiscal 2016.  We continue to focus on recovery and collection risk mitigation. 

During fiscal 2018, we plan to invest in areas to enable order growth, but continue to expect constraints in selling expenses.  We expect 
selling expenses will increase slightly in dollars for fiscal 2018 as compared to fiscal 2017. 

Fiscal Year 2016 as compared to Fiscal Year 2015 

All areas of selling expenses were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more common 
52-week fiscal year.  The fiscal year ended April 30, 2016 contained 52-weeks. 

Selling  expense  in  our Transportation,  Live  Events,  and  High  School  Park  and  Recreation  business  units  decreased  for  fiscal  2016 
compared to fiscal 2015 primarily due to the additional week of selling expenses in the first quarter of fiscal year 2015 and decreases in 
our travel and entertainment expenses, marketing expenses, and third party commissions. 

Selling expense in our International business unit increased in fiscal 2016 compared to fiscal 2015 primarily due to increases in personnel 
expenses, bad debt expense, and third-party commissions. 

Selling expense in our Commercial business unit remained relatively flat. 

Other Operating Expenses 

April 29, 2017 

April 30, 2016 

May 2, 2015 

Year Ended

(dollars in thousands) 

Amount   
$  34,226    
General and administrative 
Product design and development  $  29,081    

As a 
Percent of 
Net Sales 

Percent 
Change Amount 

As a 
Percent of 
Net Sales   

Percent 
Change    Amount 

As a 
Percent of 
Net Sales 

5.8%
5.0%

4.3% $
8.1% $

32,801
26,911

5.8% 
4.7% 

6.9%  $  30,679
9.2%  $  24,652

5.0%
4.0%

Fiscal Year 2017 as compared to Fiscal Year 2016 

General and administrative expenses consist primarily of salaries, other employee-related costs, professional fees, shareholder relations 
costs, facilities and equipment-related costs for administrative departments, training costs, and the cost of supplies. 

General and administrative expenses in fiscal 2017 increased as compared to fiscal 2016 primarily due to increases in personnel expenses 
and professional fees, partially offset by declines in information technology software and hardware expenses.  Professional fees have 
increased due to defensive work to protect our patent portfolio. 

We  expect  general  and  administrative  expenses  to  increase  in  dollars  primarily  for  personnel  related  expenses  and  investments  in 
information technology software and hardware expenses for fiscal 2018 as compared to fiscal 2017.   

Product design and development expenses consist primarily of salaries, other employee-related costs, professional services, facilities 
cost  and  equipment-related  costs  and  supplies.    Product  development  investments  in  the  near  term  are  focused  on  developing  or 
improving our video technology over a wide range of pixel pitches for both indoor and outdoor applications.  These new or improved 
technologies are focused on varied pixel density for image quality and use, expanded product line offerings for our various markets and 
geographies, improved quality and reliability, and improved cost points.  We plan continued investments in our software and controller 
capabilities throughout our varied product offerings.  Through all design efforts, we focus on standardizing display components and 
control systems for both single site and network displays. 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our costs for product development represent an allocated amount of costs based on time charges, professional services, materials costs 
and  the  overhead  of  our  engineering  departments.  Generally,  a  significant  portion  of  our  engineering  time  is  spent  on  product 
development while the rest is allocated to large contract work and is included in cost of goods sold.  Product development expenses in 
fiscal  2017  increased  compared  to  fiscal  2016  primarily  due  to  increased  labor  costs  and  professional  services  assigned  to  product 
development projects relating to our strategy to accelerate the deployment of our products and solutions to the market.  This acceleration 
is expected to cause product design and development expenses to increase in fiscal 2018. 

Fiscal Year 2016 as compared to Fiscal Year 2015 

All areas of operating expenses were impacted as a result of the 53-week fiscal year ended May 2, 2015 compared to the more common 
52-week fiscal year.  The fiscal year ended April 30, 2016 contained 52-weeks. 

General  and  administrative  expenses in  fiscal  2016  increased  as  compared  to  fiscal  2015  primarily  due  to  increases  in  information 
technology and personnel expenses, which were partially offset by decreases in professional fees. 

Product  development  expenses  in  fiscal  2016  increased  compared  to  fiscal  2015  primarily  due  to  an  increase  in  time  spent  on  the 
development of new or enhanced solutions development in order to meet market demand for these solutions.  The increase is primarily 
a function of the increased activity and includes personnel, materials, and professional services expenditures. 

Other Income and Expenses 

April 29, 2017 

April 30, 2016 

May 2, 2015 

Year Ended

(dollars in thousands) 

Interest income, net 
Other (expense) income, net 

Amount   
521    
(354 )  

$ 
$ 

As a 
Percent of 
Net Sales 

Percent 
Change Amount 

As a 
Percent of 
Net Sales   

Percent 
Change    Amount 

As a 
Percent of 
Net Sales 

0.1 % (31.4)% $
(0.1)% 176.6 % $

759
(128)

0.1 % 
— % 

(15.3)%  $ 
(74.3)%  $ 

896
(498)

0.1 %
(0.1)%

Fiscal Year 2017 as compared to Fiscal Year 2016 

Interest income, net:  We generate interest income through short-term cash investments, marketable securities, and product sales on an 
installment  basis  or  in  exchange  for  the  rights  to  sell  and  retain  advertising  revenues  from  displays,  which  result  in  long-term 
receivables.  Interest expense is comprised primarily of interest costs on long-term marketing obligations. 

Interest income, net decreased in fiscal 2017 as compared to fiscal 2016 as a result of lower long-term receivables which bear imputed 
interest rates and lower interest rates realized on lower average invested cash during the same period.  As a result of the volatility of 
working capital needs and changes in investing and financing activities, along with changes in the interest rate environment, it is difficult 
to project changes in interest income.  

Other (expense) income, net: The change in other income and expense, net for fiscal 2017 as compared to fiscal 2016 was primarily due 
to foreign currency volatility offset by the losses from an equity method affiliate.   

Fiscal Year 2016 as compared to Fiscal Year 2015 

Interest income, net: Interest income, net decreased in fiscal 2016 as compared to fiscal 2015 as a result of interest expenses related to 
a tax audit assessment. 

Other (expense) income, net: The change in other income and expense, net for fiscal 2016 as compared to fiscal 2015 was primarily due 
to adjustment of contingent consideration for a past acquisition offset by foreign currency gains. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income Taxes 

Our  effective  tax  rate  was  approximately  33.7  percent,  34.1  percent  and  34.1  percent  for  fiscal  2017,  fiscal  2016,  and  fiscal  2015, 
respectively.  

The effective income tax rate for fiscal 2017 includes the impact of benefits from increased research and development tax credits due to 
increased activities globally offset by valuation allowances recorded during the current year in certain foreign jurisdictions. 

The effective income tax rate for fiscal 2016 includes the impact of The Protecting Americans from Tax Hikes Act of 2015 (“PATH 
Act”) signed by the President in December 2015.  Under prior law, a taxpayer was not entitled to a research tax credit for qualifying 
amounts paid or incurred after December 31, 2014.  However, under the PATH Act, a taxpayer is now entitled to a research tax credit 
for qualifying amounts paid or incurred after December 31, 2014 with no expiration.  As a result of the retroactive reinstatement and 
permanent extension, we recognized approximately $2.0 million in tax benefits during fiscal 2016.  The benefit is largely offset by pre-
tax  losses  with  no  tax  benefit  due  to  valuation  allowances  and  the  current  year  establishment  of  valuation  allowances  in  certain 
jurisdictions of $1.2 million that were recognized during fiscal 2016. 

The effective income tax rate for fiscal 2015 includes the impact of The Tax Increase Prevention Act of 2014 signed by the President in 
December 2014, which extended the research tax credits for one year to December 31, 2014.  Under prior law, a taxpayer was entitled 
to a research tax credit for qualifying amounts paid or incurred on or before December 31, 2013.  The extension of the research credit 
was retroactive and included amounts paid or incurred after December 31, 2013.  As a result of the retroactive extension, we recognized 
approximately $1.3 million in tax benefits during fiscal 2015. 

LIQUIDITY AND CAPITAL RESOURCES 

(dollars in thousands) 
Net cash provided by (used in): 

Operating activities 
Investing activities 
Financing activities 
Effect of exchange rate changes on cash 

Net increase in cash and cash equivalents 

April 29, 
 2017 

Year Ended 
April 30, 
 2016 

Percent 
Change 

$

$

39,389
(18,180)
(16,323)
(591)
4,295

$

$

13,581   
(23,818)  
(17,754)  
(965)  
(28,956)  

190.0%
(23.7)
(8.1)
(38.8)
114.8%

Net cash provided by operating activities:  Operating cash flows consist primarily of net income adjusted for non-cash items including 
depreciation  and  amortization,  stock-based  compensation,  deferred  income  taxes  and  the  effect  of  changes  in  operating  assets  and 
liabilities. 

Net cash provided by operating activities was $39.4 million for fiscal 2017 compared to $13.6 million in fiscal 2016.  The increase in 
cash provided by operating activities of $25.8 million was the net result of an increase for changes in net operating assets and liabilities 
of $16.9 million, an increase of $8.3 million in net income, a $1.6 million increase in depreciation and amortization, a $0.8 million 
increase in an impairment loss of intangible assets, a $0.1 million loss on the sale of property and equipment, and a $1.1 million increase 
in other non-cash items, net, adjusted by a decrease of $3.0 million in our deferred income taxes, net. 

Overall, changes in operating assets and liabilities can be impacted by the timing of cash flow on large orders, which can cause significant 
fluctuations in the short term in inventory, accounts receivables, accounts payable, customer deposits, costs and earnings in excess of 
billings and various other operating assets and liabilities.  Variability in costs and earnings in excess of billings and billings in excess of 
costs relates to the timing of billings on construction-type contracts and revenue recognition, which can vary significantly depending on 
contractual payment terms and build and installation schedules.  Balances are also impacted by the seasonality of the sports markets.  
For  information  regarding  changes  in  operating  assets  and  liabilities,  see  "Note  14.  Cash  Flow  Information"  of  the  Notes  to  our 
Consolidated Financial Statements included in the Form 10-K. 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net cash used in investing activities:  Net cash used in investing activities totaled $18.2 million for fiscal 2017 compared to $23.8 million 
in fiscal 2016.  Purchases of property and equipment totaled $8.5 million in fiscal 2017 compared to $17.1 million in fiscal 2016.  A net 
cash outlay of $1.6 million was recognized during fiscal 2017 compared to $7.9 million recognized in fiscal 2016 for acquisitions and 
equity investments.  An increase in net cash invested in marketable securities for fiscal 2017, net of maturities of $8.8 million, was due 
to the increase in cash from operations, a decrease in cash outflow expectations, and the timing of investment decisions of excess cash 
into marketable securities. 

Net cash used in financing activities:  Net cash used in financing activities was $16.3 million for fiscal 2017 compared to $17.8 million 
in fiscal 2016.  Dividends of $13.7 million, or $0.31 per share, were paid to Daktronics shareholders during fiscal 2017 compared to 
$17.6 million, or $0.40 per share, paid to Daktronics shareholders during fiscal 2016.  In the first quarter of fiscal 2017, we began 
purchasing our common shares as part of the $40.0 million share repurchase plan authorized by the Board of Directors.  During fiscal 
2017, we repurchased $1.8 million of shares. 

Other Liquidity and Capital Resources Discussion: We have $8.2 million of retainage on long-term contracts included in receivables 
and costs in excess of billings as of April 29, 2017, which we expect to collect within one year. 

Working capital was $127.1 million at April 29, 2017 and $123.7 million at April 30, 2016.  The changes in working capital, particularly 
changes in accounts receivable, accounts payable, inventory, costs in excess of billings and billings in excess of costs, and the seasonality 
of the sports market can have a significant impact on net cash provided by operating activities, largely due to the timing of payments 
and receipts.  We have historically financed working capital needs through a combination of cash flow from operations and borrowings 
under bank credit agreements.  

We have used and expect to continue to use cash balances and marketable securities to meet our short-term working capital requirements.  
On large product orders, the time between order acceptance and project completion may extend up to and exceed 24 months depending 
on the amount of custom work and a customer’s delivery needs.  We often receive down payments or progress payments on these product 
orders.  To the extent these payments are not sufficient to fund the costs and other expenses associated with these orders, we use working 
capital and bank borrowings to finance these cash requirements.  For additional information on financing agreements, see, "Note 9. 
Financing Agreements" of the Notes to our Consolidated Financial Statements included in this Form 10-K. 

We utilize cash to pay dividends to our investors.  The following table summarizes the regular quarterly dividend declared and paid 
since the fiscal year end of April 30, 2016: 

Date Declared 

June 16, 2016 
September 1, 2016 
December 1, 2016 
March 2, 2017 
June 1, 2017 

Record Date 

Payment Date 

Amount per Share 

June 27, 2016 
September 12, 2016 
December 12, 2016 
March 13, 2017 
June 13, 2017 

July 8, 2016 
September 23, 2016 
December 23, 2016 
March 24, 2017 
June 23, 2017 

$0.06 
$0.07 
$0.07 
$0.07 
$0.07 

The following table summarizes the special dividends declared and paid since the fiscal year end of April 30, 2016:  

Date Declared 

June 16, 2016 

Record Date 

June 27, 2016 

Payment Date 

July 8, 2016 

Amount per Share 

$0.04 

Although we expect to continue to pay dividends for the foreseeable future, any and all subsequent dividends will be reviewed regularly 
and declared by the Board of Directors at its discretion. 

During fiscal 2017, the Board of Directors authorized a share repurchase program for the opportunistic purchase of shares from the open 
market.  During fiscal 2017, we repurchased 0.3 million shares.  Although we have authorization for additional share repurchases, any 
and all subsequent purchases are reviewed regularly for market conditions and are made to comply with the various regulations for 

35 

 
 
 
 
 
 
 
 
 
 
company share repurchase programs.  For additional information on the share repurchase program, see, "Note 10. Share Repurchase 
Program" of the Notes to our Consolidated Financial Statements included in this Form 10-K. 

We are sometimes required to obtain performance bonds for display installations, and we have a bonding line available through a surety 
company for an aggregate of $150.0 million in bonded work outstanding.  If we were unable to complete the work and our customer 
would call upon the bond for payment, the surety company would subrogate its loss to Daktronics.  At April 29, 2017, we had $40.0 
million of bonded work outstanding against this line.   

Our business growth and profitability improvement strategies depend on investments in capital expenditures.  We are projecting capital 
expenditures to be approximately $20 million for fiscal 2018 for manufacturing equipment for new or enhanced product production, 
expanded capacity, investments in quality and reliability equipment, and continued information infrastructure investments.  

We  believe  our  working  capital  available  from  all  sources  will  be  adequate  to  meet  the  cash  requirements  of  our  operations  in  the 
foreseeable  future.    If our growth  extends beyond current  expectations, profitability  does  not  continue,  or  if we  make  any  strategic 
investments, we may need to increase our credit facilities or seek other means of financing.  We anticipate we will be able to obtain any 
needed funds under commercially reasonable terms from our current lenders or other sources, although there can be no guarantee of 
such. 

36 

 
 
 
 
 
OFF-BALANCE-SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS 

We enter into various lease, purchase and long-term obligations that require payments in future periods.  Operating lease obligations 
relate primarily to leased manufacturing space, office space, furniture, and vehicles.  Conditional and unconditional purchase obligations 
represent future payments for inventory, advertising rights and various other products and services purchase commitments.  Long-term 
marketing obligations relate to amounts due in future periods for payments on net sales where we sold and installed our equipment in 
exchange for future advertising revenue.  When certain advertising revenue thresholds are met, all or a portion of excess cash is owed 
back  to  the  customer.  Long-term  obligations  also  consist of  payments  owed  for  a  business  combination  if  certain  conditions  in  the 
business performance are met. 

We have entered into standby letters of credit and surety bonds with financial institutions relating to the guarantee of future performance 
on contracts, primarily construction type contracts.  Performance guarantees are issued to certain customers to guarantee the operation 
and installation of the equipment and our ability to complete a contract.  These performance guarantees have various terms, which are 
typically one year or less. 

As of April 29, 2017, our contractual obligations were as follows (in thousands): 

Contractual Obligations 

Cash commitments: 

Long-term obligations and accrued interest 
Operating leases 
Unconditional purchase obligations 
Conditional purchase obligations 
Unrecognized tax benefits 

Total 

Other commercial commitments:

Standby letters of credit 
Surety bonds 

INFLATION 

Total 

Less than 
1 year 

1-3 Years    4-5 Years 

After 5 
Years 

$

$

$
$

3,224 $
9,783
4,909
400
3,113
21,429 $

1,506 $
2,740
3,151
100
3,113
10,610 $

10,466 $
39,994 $

6,724 $
30,625 $

1,707    $ 
3,778   
1,083   
200   
—   
6,768    $ 

3,175    $ 
9,369    $ 

11 $

2,843
296
100
—
3,250 $

567 $
— $

—
422
379
—
—
801

—
—

We believe inflation has not had a material effect on our operations or our financial condition, although it could in the future. 

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Foreign Currency Exchange Rates 

Through April 29, 2017, most of our net sales were denominated in U.S. dollars, and our exposure to foreign currency exchange rate 
changes on net sales had not been significant.  For the fiscal year 2017, net sales originating outside the United States were 18% of total 
net sales, of which a portion was denominated in Canadian dollars, Euros, Chinese renminbi, British pounds, Australian dollars, Brazilian 
reais or other currencies.  We manufacture our products in the United States, China, Belgium, and Ireland.  Our results of operations 
could be affected by factors such as changes in foreign currency rates or weak economic conditions in foreign markets.  If we believed 
currency risk in any foreign location is significant, we would utilize foreign exchange hedging contracts to manage our exposure to the 
currency fluctuations.   

Over the long term, net sales to international markets are expected to increase as a percentage of net sales and, consequently, a greater 
portion of our business could be denominated in foreign currencies.  In addition, we may fund our foreign subsidiaries’ operating cash 
needs in the form of loans denominated in U.S. dollars.  As a result, operating results may become more subject to fluctuations based 
upon changes in the exchange rates of certain currencies in relation to the U.S. dollar.  To the extent we engage in international sales 
denominated in U.S. dollars, an increase in the value of the U.S. dollar relative to foreign currencies could make our products less 
competitive  in  international  markets.  This  effect  is  also  impacted  by  the  sources  of  raw  materials  from  international  sources.  We 
estimate that a 10 percent change in all foreign exchange rates would impact our reported income before taxes by approximately $1.6 

37 

 
 
 
 
   
   
 
 
 
 
 
 
million.    This  sensitivity  analysis  disregards  the  possibilities  that  rates  can  move  in  opposite  directions  and  that  losses  from  one 
geographic  area  may  be  offset  by  gains from  another geographic area.   We will  continue  to  monitor and  minimize  our  exposure  to 
currency fluctuations and, when appropriate, use financial hedging techniques, including foreign currency forward contracts and options, 
to minimize the effect of these fluctuations.  However, exchange rate fluctuations as well as differing economic conditions, changes in 
political climates, differing tax structures and other rules and regulations could adversely affect our ability to effectively hedge exchange 
rate fluctuations in the future. 

We have foreign currency forward agreements in place to offset changes in the value of contracts with customers denominated in a 
foreign  currency.   The notional  amount  of these  derivatives  is  $14.3  million,  and  all  contracts  mature  within  seven  months.   These 
contracts  are  marked  to  market  each  balance  sheet  date  and  are  not  designated  as  hedges.    See  "Note  16.  Derivative  Financial 
Instruments" of the Notes to our Consolidated Financial Statements included in this Form 10-K for further details. 

Interest Rate Risks 

Our exposure to market rate risk for changes in interest rates relates primarily to our marketing obligations and long-term accounts 
receivable.  As of April 29, 2017, our outstanding marketing obligations were $0.7 million, all of which were in fixed rate obligations.  

In connection with the sale of certain display systems, we have entered into various types of financing with customers.  The aggregate 
amounts due from customers include an imputed interest element.  The majority of these financings carry fixed rates of interest.  As of 
April 29, 2017, our outstanding long-term receivables were $4.9 million.  Each 25 basis point increase in interest rates would have an 
associated annual opportunity benefit of $15 thousand. 

The following table provides maturities and weighted average interest rates on our financial instruments sensitive to changes in interest 
rates. 

Fiscal Years (dollars in thousands) 

2018 

2019 

2020 

2021 

2022 

  Thereafter

Assets: 
Long-term receivables, including current 

maturities: 
Fixed-rate 
Average interest rate 

Liabilities: 

Long- and short-term debt: 

Variable-rate 
Average interest rate 

Long-term marketing obligations, 
including current portion: 
Fixed-rate 
Average interest rate 

$ 

2,274 

$

1,259 

$

8.8%

8.8%

$

620 
8.7%

$ 

392 
8.7%

  $ 

290 
8.4 % 

55 
9.0%

$ 

1,226 

$

3.6%

$

500 
4.5%

$

918 
3.3%

$ 

— 
—%

  $ 

— 
— % 

$ 

$

280 
8.6%

$

195 
9.0%

$

94 
9.0%

$ 

11 
9.0%

  $ 

— 
— % 

— 
—%

— 
—%

Of our $32.6 million in cash balances at April 29, 2017, $24.1 million were denominated in U.S. dollars.  Cash balances in foreign 
currencies are operating balances maintained in accounts of our foreign subsidiaries.  A portion of the cash held in foreign accounts is 
used to collateralize outstanding bank guarantees issued by the foreign subsidiaries. 

Commodity Risk 

We are dependent on basic raw materials, sub-assemblies, components, and other supplies used in our operations.  Our financial results 
could be affected by the availability and changes in prices of these materials.  Some of these materials are sourced from a limited number 
of suppliers or only a single supplier.  These materials are also key source materials for our competitors.  Therefore, if demand for these 
materials rises, we may experience increased costs and/or limited or unavailable supplies.  As a result, we may not be able to acquire 
key production materials on a timely basis, which could impact our ability to produce products and satisfy incoming sales orders on a 

38 

 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
   
   
 
 
 
 
 
   
 
 
   
 
 
 
 
 
   
 
 
 
 
timely basis.  In addition, the costs of these  materials can rise suddenly and result in significantly higher costs of production.  Our 
sourcing group  works  to  implement  strategies  to  mitigate  these  risks.   Periodically,  we  enter  into pricing  agreements  or purchasing 
contracts under which we agree to purchase a minimum amount of product in exchange for guaranteed price terms over the length of 
the  contract,  which  generally  does  not  exceed  one  year.   We  believe  that  we  have  adequate  sources  of  supply  for  most  of  our  key 
materials. 

39 

 
 
 
Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Shareholders of Daktronics, Inc. 

We have audited the accompanying consolidated balance sheets of Daktronics, Inc. and subsidiaries (the Company) as of April 29, 2017 
and April 30, 2016, and the related consolidated statements of operations, comprehensive income, shareholders' equity and cash flows 
for each of the three years in the period ended April 29, 2017.  Our audits also included the financial statement schedule listed in the 
Index at Item 15(a)(2).  These financial statements and schedule are the responsibility of the Company's management.  Our responsibility 
is to express an opinion on these financial statements and schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as 
evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 
Daktronics, Inc. and subsidiaries at April 29, 2017 and April 30, 2016, and the consolidated results of their operations and their cash 
flows for each of the three years in the period ended April 29, 2017, in conformity with U.S. generally accepted accounting principles.  
Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a 
whole, presents fairly in all material respects, the information set forth therein.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Daktronics, 
Inc.’s  internal  control  over  financial  reporting  as  of  April 29,  2017,  based  on  criteria  established  in  Internal  Control-Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated 
June 9, 2017, expressed an unqualified opinion thereon. 

/s/ Ernst & Young LLP 
Minneapolis, Minnesota 
June 9, 2017  

40 

 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
(in thousands, except per share data) 

ASSETS 
CURRENT ASSETS: 

Cash and cash equivalents 
Restricted cash 
Marketable securities 
Accounts receivable, net 
Inventories, net 
Costs and estimated earnings in excess of billings
Current maturities of long-term receivables 
Prepaid expenses and other assets 
Income tax receivables 
Total current assets 

Property and equipment, net 
Long-term receivables, less current maturities 
Goodwill 
Intangibles, net 
Investment in affiliates and other assets 
Deferred income taxes 

TOTAL ASSETS 

LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES: 

Accounts payable 
Accrued expenses 
Warranty obligations 
Billings in excess of costs and estimated earnings
Customer deposits (billed or collected) 
Deferred revenue (billed or collected) 
Current portion of other long-term obligations 
Income taxes payable 

Total current liabilities 

Long-term warranty obligations 
Long-term deferred revenue (billed or collected)
Other long-term obligations 
Long-term income tax payable 
Deferred income taxes 

Total long-term liabilities 

SHAREHOLDERS' EQUITY: 

Common Stock, no par value, authorized 120,000,000 shares; 44,372,357 and 
43,998,635 shares issued at April 29, 2017 and April 30, 2016, respectively 

Additional paid-in capital 
Retained earnings 
Treasury Stock, at cost, 303,957 and 19,680 shares at April 29, 2017 and April 30, 
2016, respectively 
Accumulated other comprehensive loss 

TOTAL SHAREHOLDERS' EQUITY 
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

See notes to consolidated financial statements. 

41 

April 29, 
 2017

April 30, 
2016

$ 

$ 

$ 

$ 

32,623 $
216
32,713
78,846
66,486
36,403
2,274
7,553
611
257,725

66,749
2,616
7,812
4,705
4,534
11,292
355,433 $

51,499 $
25,033
13,578
10,897
14,498
12,137
1,409
1,544
130,595

14,321
5,434
2,848
3,113
836
26,552

52,530

38,004
113,967

(1,834)

(4,381)
198,286
355,433 $

28,328
198
24,672
77,554
69,827
30,200
3,172
6,468
4,812
245,231

73,163
3,866
8,116
7,721
2,414
9,437
349,948

43,441
23,532
16,564
10,361
16,012
10,712
585
310
121,517

13,932
5,603
4,059
3,016
754
27,364

51,347

35,351
117,276

(9)

(2,898)
201,067
349,948

 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(in thousands, except per share data) 

Net sales 
Cost of goods sold 
Gross profit 

Operating expenses: 
Selling expense 
General and administrative 
Product design and development 

Operating income 

Nonoperating income (expense): 

Interest income 
Interest expense 
Other (expense) income, net 

Income before income taxes 
Income tax expense 
Net income 

Weighted average shares outstanding: 

Basic 
Diluted 

Earnings per share: 

Basic 
Diluted 

Cash dividends declared per share 

See notes to consolidated financial statements. 

April 29, 
2017
586,539    $ 
446,124   
140,415   

Year Ended
April 30, 
 2016 
570,168
449,149
121,019

$

$

May 2, 
2015
615,942
471,363
144,579

61,687   
34,226   
29,081   
124,994   
15,421   

751   
(230)  
(354)  

15,588   
5,246   
10,342    $ 

58,812
32,801
26,911
118,524
2,495

987
(228)
(128)

3,126
1,065
2,061

44,114   
44,303   

43,990
44,456

0.23    $ 
0.23    $ 

0.31    $ 

0.05
0.05

0.40

$

$
$

$

57,963
30,679
24,652
113,294
31,285

1,119
(223)
(498)

31,683
10,801
20,882

43,514
44,443

0.48
0.47

0.40

$

$
$

$

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(in thousands) 

Net income 

Other comprehensive (loss) income: 

Cumulative translation adjustments 
Unrealized (loss) gain on available-for-sale securities, 
net of tax 

Total other comprehensive loss, net of tax 
Comprehensive income 

See notes to consolidated financial statements. 

April 29, 
2017

Year Ended 

April 30, 
 2016 

May 2, 
2015

$

10,342    $ 

2,061

$

20,882

(1,472)   

(529)

(2,358)

(11)   

(1,483)   
8,859    $ 

7  

(522)
1,539

$

(22)

(2,380)
18,502

$

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Balance as of April 26, 2014: 

$ 

Net income 
Cumulative translation adjustments 
Unrealized (loss) gain on available-
for-sale securities, net of tax 
Net tax benefit related to share-based 

compensation 

Share-based compensation 
Exercise of stock options 
Employee savings plan activity 
Dividends paid 

Balance as of May 2, 2015: 

Net income 
Cumulative translation adjustments 
Unrealized (loss) gain on available-
for-sale securities, net of tax 
Net tax benefit related to share-based 

compensation 

Share-based compensation 
Exercise of stock options 
Employee savings plan activity 
Dividends paid 

Balance as of April 30, 2016: 

Net income 
Cumulative translation adjustments 
Unrealized (loss) gain on available-
for-sale securities, net of tax 

Share-based compensation 
Exercise of stock options 
Employee savings plan activity 
Dividends paid 
Treasury stock purchase 

Balance as of April 29, 2017: 

$ 

See notes to consolidated financial statements 

DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 
(in thousands) 

Common 
Stock 

Additional 
Paid-In 
Capital 

Retained 
Earnings 

Treasury 
Stock 

Accumulated 
Other 
Comprehensive 
Loss 

43,935 $
—
—

29,923 $
—
—

129,266 $
20,882
—

(9)   $ 
—   
—   

4 $

—
(2,358)

Total 

203,119
20,882
(2,358)

(22)

38

3,038
2,207
2,512
(17,377)
212,039
2,061
(529)

7

3

2,958
307
1,777
(17,556)
201,067
10,342
(1,472)

(11)

2,914
82
840
(13,651)
(1,825)
198,286

—

—

—
2,513
2,512
—
48,960
—
—

—

—

—
610
1,777
—
51,347
—
—

—

—
343
840
—
—
52,530 $

—

38

3,038
(306)
—
—
32,693
—
—

—

3

2,958
(303)
—
—
35,351
—
—

—

—

—
—
—
(17,377)
132,771
2,061
—

—

—

—
—
—
(17,556)
117,276
10,342
—

—

—
—   
—   
—   
—   
(9)  
—   
—   

—

—
—   
—   
—   
—   
(9)  
—   
—   

—

—

2,914
(261)
—
—
—
38,004 $

—
—
—
(13,651)
—
113,967 $

—
—   
—   
—   
—   
(1,825)  
(1,834)   $ 

(22)

—

—
—
—
—
(2,376)
—
(529)

7

—

—
—
—
—
(2,898)
—
(1,472)

(11)

—
—
—
—
—
(4,381) $

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
DAKTRONICS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(in thousands) 

CASH FLOWS FROM OPERATING ACTIVITIES:

Net income 
Adjustments to reconcile net income to net cash provided by operating 

activities: 

Depreciation and amortization 
Impairment of intangible assets 
Loss (gain) on sale of property, equipment and other assets
Share-based compensation 
Gain on sale of equity investee 
Provision for doubtful accounts 
Deferred income taxes, net 
Change in operating assets and liabilities 

Net cash provided by operating activities

CASH FLOWS FROM INVESTING ACTIVITIES:

Purchases of property and equipment 
Proceeds from sales of property, equipment and other assets
Purchases of marketable securities 
Proceeds from sales or maturities of marketable securities
Proceeds from sale of equity method investment 
Acquisitions, net of cash acquired 

Net cash used in investing activities 

CASH FLOWS FROM FINANCING ACTIVITIES:

Payments on notes payable 
Principal payments on long-term obligations
Dividends paid 
Proceeds from exercise of stock options 
Payments for common shares repurchased
Tax payments related to RSU issuances 

Net cash used in financing activities 

EFFECT OF EXCHANGE RATE CHANGES ON CASH
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS: 
Beginning of period 
End of period 

See notes to consolidated financial statements. 

April 29,
 2017 

Year Ended 
April 30, 
 2016 

May 2, 
 2015 

$

10,342

$

2,061    $ 

20,882

18,562
830
36
2,914
—
1,426
(2,043)
7,322
39,389

(8,502)
199
(24,159)
15,928

—  
(1,646)
(18,180)

(8)
(921)
(13,651)
343
(1,825)
(261)
(16,323)

(591)
4,295

16,943   
—   
(71)  
2,958   
(119)  
481   
911   
(9,583)  
13,581   

(17,056)  
152   
(21,286)  
21,862   
377   
(7,867)  
(23,818)  

(38)  
(467)  
(17,556)  
610   
—   
(303)  
(17,754)  

(965)  
(28,956)  

15,136
—
(1,207)
3,038
—
(222)
2,146
13,740
53,513

(21,837)
4,037
(15,653)
15,532
—
(6,306)
(24,227)

(81)
(1,163)
(17,377)
2,513
—
(307)
(16,415)

(641)
12,230

28,328
32,623

$

$

57,284   
28,328    $ 

45,054
57,284

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(in thousands, except per share data) 

Note 1. Nature of Business and Summary of Critical Accounting Policies 

Nature of business: Daktronics, Inc. and its subsidiaries are engaged principally in the design, manufacture and sale of a wide range of 
electronic display systems and related products which are sold in a variety of markets throughout the world and the rendering of related 
maintenance and professional services.  Our products are designed primarily to inform and entertain people through the communication 
of content. 

Fiscal year: We operate on a 52 or 53-week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year.  
When April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  Within each fiscal year, each quarter is comprised 
of 13-week periods following the beginning of each fiscal year.  In each 53-week year, an additional week is added to the first quarter, 
and each of the last three quarters is comprised of a 13-week period.  The years ended April 29, 2017, April 30, 2016, and May 2, 2015 
contained operating results for 52, 52, and 53-weeks, respectively.   

Principles  of  consolidation:  The  consolidated  financial  statements  include  Daktronics,  Inc.  and  its  subsidiaries.    All  significant 
intercompany accounts and transactions are eliminated in consolidation. 

Investments in affiliates: Investments in affiliates over which we have significant influence are accounted for under the equity method 
of accounting.  Investments in affiliates over which we do not have the ability to exert significant influence over the affiliate's operating 
and financing activities are accounted for under the cost method of accounting.  We have evaluated our relationships with our affiliates 
and have determined that these entities are not variable interest entities. 

During fiscal 2017, we determined that through increased ownership levels, we had significant influence over one of our affiliates.  The 
aggregate  amount  of  investments  accounted  for  under  the  equity  method  was  $2,678  and  $0  at April 29,  2017  and April 30,  2016, 
respectively.    The  equity  method  requires  us  to  report  our  share  of  losses  up  to  our  equity  investment  amount.    When  the  equity 
investment is reduced to zero, we recognize losses to the extent of and as an adjustment to the other investments in the affiliate in order 
of seniority or priority in liquidation.  Cash paid for investments in affiliates is included in the "Acquisitions, net of cash acquired" line 
item in our consolidated statements of cash flows.  Our proportional share of the respective affiliate’s earnings or losses is included in 
the "Other (expense) income, net" line item in our consolidated statements of operations.  For the fiscal year ended April 29, 2017, our 
share of the losses of our affiliates was $136.  

The aggregate amount of investments accounted for under the cost method was $42 and $1,211 at April 29, 2017 and April 30, 2016, 
respectively.  There have not been any identified events or changes in circumstances that may have a significant adverse effect on their 
fair value, and it is not practical to estimate their fair value. 

Use of estimates: The preparation of financial statements in conformity with accounting principles generally accepted in the United 
States requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities; the disclosure of contingent 
assets and liabilities at the date of the financial statements; the reported amounts of revenues and expenses during the reporting period; 
and our ability to continue as a going concern.  Actual results could differ significantly from those estimates.  Material estimates that 
are particularly susceptible to significant change in the near-term relate to the determination of the estimated total costs on long-term 
construction-type  contracts,  estimated  costs  to  be  incurred  for  product  warranties  and  extended  maintenance  contracts,  excess  and 
obsolete inventory, the allowance for doubtful accounts, share-based compensation, goodwill impairment and income taxes.  Changes 
in estimates are reflected in the periods in which they become known. 

Cash and cash equivalents: All highly liquid investments with maturities of three months or less at the date of purchase are considered 
to be cash equivalents and consist primarily of government repurchase agreements, savings accounts and money market accounts that 
are carried at cost, which approximates fair value.  We maintain our cash in bank deposit accounts, the balances of which at times may 
exceed federally insured limits.  We have not experienced any losses in such accounts. 

46 

 
 
 
 
 
 
 
 
 
 
 
Restricted cash: Restricted cash consists of cash and cash equivalents held in bank deposit accounts to secure issuances of foreign bank 
guarantees. 

Inventories: Inventories are stated at the lower of cost (first-in, first-out method) and net realizable value.  Net realizable value is the 
estimated selling price in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. 

Revenue recognition: Net sales are reported net of estimated sales returns and exclude sales taxes.  We estimate our sales returns reserve 
based on historical  return rates  and  analysis  of specific  accounts.  Our  sales  returns reserve was $42  and  $93  at April 29, 2017  and 
April 30, 2016, respectively. 

Long-term  construction-type  contracts: Earnings  on  construction-type  contracts  are  recognized  on  the  percentage-of-completion 
method, measured by the percentage of costs incurred to date to estimated total costs for each contract.  Contract costs include all direct 
material and labor costs and those indirect costs related to contract performance.  Indirect costs include charges for such items as labor 
overhead, equipment, facilities, engineering, and project management.  Provisions for estimated losses on uncompleted contracts are 
made in the period in which such losses are probable and capable of being estimated.  We combine contracts for accounting purposes 
when they are negotiated as a package with an overall profit margin objective, essentially represent an agreement to do a single project 
for a customer, involve interrelated construction activities, and are performed concurrently or sequentially.  When a group of contracts 
are combined, revenue and profit are recognized uniformly over the performance of the combined projects.  We segment revenues in 
accordance  with  contract  segmenting  criteria  in  Accounting  Standards  Codification  (“ASC”)  650-35,  Construction-Type  and 
Production-Type Contracts. 

Equipment other than construction-type contracts:  We recognize revenue on equipment sales, other than construction-type contracts, 
when  title  passes,  which  is  usually  upon  shipment  and  then  only  if  the  terms  of  the  arrangement  are  fixed  and  determinable  and 
collectability  is  reasonably  assured.  We record  estimated  sales  returns and discounts as  a  reduction of net  sales  in  the  same  period 
revenue is recognized. 

Product maintenance:  In connection with the sale of our products, we also occasionally sell separately priced extended warranties and 
product maintenance contracts.  The revenue related to such contracts is deferred and recognized ratably as net sales over the terms of 
the contracts, which vary up to 10 years.  We record unrealized revenue in deferred revenue (billed or collected) in the liability section 
of the balance sheet.   

Services:  Revenues generated by us for services, such as event support, control room design, on-site training, equipment service and 
technical support of our equipment, are recognized as net sales when the services are performed.  Net sales from services and product 
maintenance approximated 10.5 percent, 9.7 percent and 8.2 percent of net sales for the fiscal years ended April 29, 2017, April 30, 2016 
and May 2, 2015, respectively. 

Software:    We  follow  ASC  985-605,  Software-Revenue  Recognition.    Revenues  from  software  license  fees  on  sales,  other  than 
construction-type contracts, are recognized when persuasive evidence of an arrangement exists, delivery of the product has occurred, 
the fee is fixed or determinable, and collectability is probable.  Subscription-based licenses include the right for a customer to use our 
licenses and receive related support for a specified term and revenue is recognized ratably over the term of the arrangement. 

Multiple-element  arrangements:  We  generate  revenue  from  the  sale  of  equipment  and  related  services,  including  customization, 
installation and maintenance services.  In these limited cases, we provide some or all of such equipment and services to our customers 
under the terms of a single multiple-element sales arrangement.  These arrangements typically involve the sale of equipment bundled 
with  some  or  all  of  these  services,  but  they  may  also  involve  instances  in  which  we  have  contracted  to  deliver  multiple  pieces  of 
equipment over time rather than at a single point in time. 

When a sales arrangement involves multiple elements, the items included in the arrangement (deliverables) are evaluated pursuant to 
ASC 605-25, Revenue Arrangements with Multiple Deliverables, and ASC 605-35, Accounting for Performance of Construction-Type 
and Certain Production-Type Contracts, to determine whether they represent separate units of accounting.  We perform this evaluation 
at the inception of an arrangement and as we deliver each item in the arrangement.  We first consider the separation criteria of ASC 605-
35.  Deliverables not within the scope of ASC 605-35 are evaluated for separation under ASC 605-25.  For those elements falling under 

47 

 
 
 
 
 
 
 
 
 
the guidance of ASC 605-25, we generally account for a deliverable (or a group of deliverables) separately if the delivered item(s) has 
standalone value to the customer and if we have given the customer a general right of return relative to the delivered item(s) and delivery 
or performance of the undelivered item(s) or service(s) is probable and substantially in our control. 

When  items  included  in  a  multiple-element  arrangement  represent  separate  units  of  accounting,  we  allocate  the  arrangement 
consideration  to  the  individual  items  based  on  their  relative  fair  values.  The  amount  of  arrangement  consideration  allocated  to  the 
delivered item(s) is limited to the amount not contingent on us delivering additional products or services.  Once we have determined the 
amount, if any, of arrangement consideration allocable to the delivered item(s), we apply the applicable revenue recognition policy to 
determine when and by which method such amount may be recognized as revenue. 

We generally determine if objective and reliable evidence of fair value for the items included in a multiple-element arrangement exists 
based on whether we have vendor-specific objective evidence ("VSOE") of the price for which we sell an item on a standalone basis.  If 
we do not have VSOE for the item, we will use the price charged by a competitor selling a comparable product or service on a standalone 
basis to similarly situated customers, if available.  If neither VSOE nor third party evidence is available, we use our best estimate of the 
selling price for that deliverable. 

Long-term receivables and advertising rights:  We occasionally sell and install our products at facilities in exchange for the rights to sell 
or to retain future advertising revenues.  For these transactions, we recognize revenue for the amount of the present value of the future 
advertising payments if enough advertising is sold to obtain normal margins on the contract, and we record the related receivable in 
long-term receivables.  We recognize imputed interest as earned. 

Property  and  equipment:  Property  and  equipment  is  stated  at  cost  and  depreciated  principally  on  the  straight-line  method  over  the 
following estimated useful lives: 

Buildings 
Machinery and equipment 
Office furniture and equipment 
Computer software and hardware 
Equipment held for rental 
Demonstration equipment 
Transportation equipment 

Years 

7 - 40 
5 - 7 
3 - 5 
3 - 5 
2 - 7 
3 - 5 
5 - 7 

Leasehold improvements are depreciated over the lesser of the useful life of the asset or the term of the lease. 

Impairment of Long-Lived Assets: Long-lived tangible assets and definite-lived intangible assets are evaluated for impairment whenever 
events or changes in circumstances indicate the carrying value may not be recoverable. 

When evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the asset's estimated 
future cash flows (undiscounted and without interest charges).  If the estimated future cash flows are less than the carrying value of the 
asset, we calculate an impairment loss.  The impairment loss calculation compares the carrying value of the asset to the asset's estimated 
fair value.  We recognize an impairment loss if the amount of the asset's carrying value exceeds the asset's estimated fair value.  If we 
recognize an impairment loss, the adjusted carrying amount of the asset becomes its new cost basis.  For a depreciable long-lived asset, 
the new cost basis will be depreciated (amortized) over the remaining useful life of that asset. 

Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment 
to estimate future cash flows and asset fair values, including forecasting useful lives of the assets and selecting the discount rate that 
reflects the risk inherent in future cash flows. 

During  fiscal  2017,  we  recognized  an  impairment  loss  of  $830  on  intangible  assets  related  to  a  technology  and  customer  list.    No 
intangible asset impairment was recognized for fiscal 2016.  See "Note 5. Goodwill and Intangible Assets" for further information. 

48 

 
 
 
 
 
 
 
 
 
 
 
Goodwill and Other Intangible Assets: We account for goodwill and other intangible assets with indefinite lives in accordance with ASC 
350,  Goodwill  and  Other.  Under  these  provisions,  goodwill  is  not  amortized  but  is  tested  for  impairment  on  at  least  an  annual 
basis.  Impairment testing is required more often than annually if an event or circumstance indicates an impairment or a decline in value 
may  have  occurred.  Such  circumstances  could  include,  but  are  not  limited  to,  a  worsening  trend  of  orders  and  sales  without  a 
corresponding way to preserve future cash flows or a significant decline in our stock price.  In conducting our impairment testing, we 
compare the fair value of each of our business units (reporting unit) to the related carrying value.  If the fair value of a reporting unit 
exceeds its carrying value, goodwill is not impaired.  If the carrying value of a reporting unit exceeds its fair value, an impairment loss 
is measured and recognized. 

We utilize an income approach to estimate the fair value of each reporting unit.  We selected this method because we believe it most 
appropriately measures our income producing assets.  We considered using the market approach and cost approach, but concluded they 
were not appropriate in valuing our reporting units given the lack of relevant and available market comparisons.  The income approach 
is based on the projected cash flows, which are discounted to their present value using discount rates which consider the timing and risk 
of  the  forecasted  cash  flows.  We  believe  that  this  approach  is  appropriate  because  it provides  a fair  value  estimate  based  upon  the 
reporting units expected long-term operating cash performance.  This approach also mitigates the impact of the cyclical trends occurring 
in the industry.  Fair value is estimated using internally-developed forecasts and assumptions.  The discount rate used is the average 
estimated value of a market participant’s cost of capital and debt, derived using customary market metrics.  Other significant assumptions 
include terminal value margin rates, future capital expenditures, and changes in future working capital requirements.  We also compare 
and reconcile our overall fair value to our market capitalization.  Although there are inherent uncertainties related to the assumptions 
used and to our application of these assumptions to this analysis, we believe the income approach provides a reasonable estimate of the 
fair value of our reporting units.  The foregoing assumptions to a large degree were consistent with our long-term performance, with 
limited  exceptions.  We  believe  our  future  investments  for  capital  expenditures  as  a  percent  of  revenue  will  remain  similar  to  the 
historical rates as a percentage of sales in future years.  Our investments are expected to relate to equipment replacements and new 
product line manufacturing equipment needs, and to keep our information technology infrastructure robust.  These assumptions could 
deviate materially from actual results. 

Software  costs  for  internal  use:  We  capitalize  certain  costs  incurred  in  connection  with  developing  or  obtaining  internal-use 
software.  Capitalized software costs are included in property and equipment on our consolidated balance sheets.  Software costs that do 
not meet capitalization criteria are expensed when incurred. 

Software costs to be sold, leased, or marketed: We follow the provisions of ASC 985, Software, which states software development costs 
are expensed as incurred until technological feasibility has been established.  At such time, such costs are capitalized until the product 
is  made  available  for  release  to  customers.   Additionally,  costs  incurred  after  release  to  customers  are  expensed  as  research  and 
development expenses.  As of April 29, 2017 and April 30, 2016, we had $1,759 and $3,000 of capitalized software to be sold, leased, 
or otherwise marketed.   

Insurance:  We are self-insured for certain losses related to health and liability claims and workers’ compensation.  We obtain third-party 
insurance to limit our exposure to these claims.  We estimate our self-insured liabilities using a number of factors, including historical 
claims experience.  Our self-insurance liability was $2,367 and $2,314 at April 29, 2017 and April 30, 2016, respectively, and is included 
in accrued expenses in our consolidated balance sheets. 

Foreign  currency  translation:  Our  foreign  subsidiaries  use  the  local  currency  of  their  respective  countries  as  their  functional 
currency.  The assets and liabilities of foreign operations are generally translated at the exchange rates in effect at the balance sheet 
date.  The operating results of foreign operations are translated at weighted average exchange rates.  The related translation gains or 
losses are reported as a separate component of shareholders’ equity in accumulated other comprehensive loss. 

Income taxes:  We operate in multiple income tax jurisdictions both within the United States and internationally.  Our annual tax rate is 
determined based on our income, statutory tax rates and the tax impacts of items treated differently for tax purposes than for financial 
reporting  purposes  in  each  tax  jurisdiction.   Tax  laws  require  certain  items  be  included  in  the  tax  return  at  different  times  than  are 
reflected in the financial statements.  Some of these differences are permanent, such as expenses that are not deductible in our tax return, 
and some differences are temporary and reverse over time, such as depreciation expense.  These temporary differences create deferred 

49 

 
 
 
 
 
 
 
 
tax assets and liabilities and reflect the enacted income tax rates in effect for the years in which the differences are expected to reverse.  
We recognize a valuation allowance for deferred tax assets if it is "more likely than not" some or all of the benefits will not be realized. 

Because we operate in multiple income tax jurisdictions both within the United States and internationally, management must determine 
the appropriate allocation of income and expenses to each of these jurisdictions based on current interpretations of complex income tax 
regulations. 

Income tax authorities in these jurisdictions regularly perform audits of our income tax filings.  Income tax audits associated with the 
allocation of income, expenses and other complex issues, including transfer pricing methodologies, may require an extended period of 
time  to  resolve  and  may  result  in  significant  income  tax  adjustments  if  changes  to  the  income  allocation  are  required  between 
jurisdictions with different income tax rates. 

Comprehensive  income:  We  follow  the  provisions  of ASC  220,  Reporting  Comprehensive  Income,  which  establishes  standards  for 
reporting and displaying comprehensive income and its components.  Comprehensive income reflects the change in equity of a business 
enterprise during a period from transactions and other events and circumstances from non-owner sources.  For us, comprehensive loss 
represents  net  income  adjusted  for  foreign  currency  translation  adjustments  and  unrealized  gains  and  losses  on  available-for-sale 
securities.  The foreign currency translation adjustment included in comprehensive loss has not been tax affected, as the investments in 
foreign affiliates are deemed to be permanent.  In accordance with ASC 220 and ASU 2011-05, we disclose comprehensive loss on 
separate consolidated statements of comprehensive income. 

Product design and development:  All expenses related to product design and development are charged to operations as incurred.  Our 
product development activities include the enhancement of existing products and technologies and the development of new products 
and technologies. 

Advertising costs:  We expense advertising costs as incurred.  Advertising expenses were $2,125, $2,209 and $2,318 for the fiscal years 
2017, 2016 and 2015, respectively. 

Shipping and handling costs: Shipping and handling costs collected from our customers in connection with our sales are recorded as 
revenue.  We record shipping and handling costs as a component of cost of sales at the time the product is shipped. 

Earnings per share (“EPS”):  Basic EPS is computed by dividing income attributable to common shareholders by the weighted average 
number of common shares outstanding for the period.  Diluted EPS reflects the potential dilution which may occur if securities or other 
obligations to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock which 
share in our earnings. 

The following is a reconciliation of the income and common share amounts used in the calculation of basic and diluted EPS for the 
fiscal years ended 2017, 2016 and 2015: 

For the year ended April 29, 2017: 
Basic earnings per share 

Dilution associated with stock compensation plans

Diluted earnings per share 
For the year ended April 30, 2016: 
Basic earnings per share 

Dilution associated with stock compensation plans

Diluted earnings per share 
For the year ended May 2, 2015: 
Basic earnings per share 

Dilution associated with stock compensation plans

Diluted earnings per share 

Net income 

Shares 

Per share 
income 

44,114   $ 
189  
44,303   $ 

43,990   $ 
466  
44,456   $ 

43,514   $ 
929  
44,443   $ 

0.23
—
0.23

0.05
—
0.05

0.48
(0.01)
0.47

10,342
—
10,342

2,061
—
2,061

20,882
—
20,882

$

$

$

$

$

$

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Options outstanding to purchase 2,112, 2,122 and 1,462 shares of common stock with a weighted average exercise price of $13.30, 
$15.04  and  $18.42  per  share  during  the  fiscal  years  ended April 29,  2017, April 30,  2016  and  May 2,  2015,  respectively,  were  not 
included in the computation of diluted earnings per share because the weighted average exercise price of those instruments exceeded 
the average market price of the common shares during the year. 

Share-based  compensation:  We  account  for  share-based  compensation  in  accordance  with  ASC  718,  Compensation-Stock 
Compensation.  Under the fair value recognition provisions of ASC 718, we measure share-based compensation cost at the grant date 
based on the fair value of the award and recognize the compensation expense over the requisite service period, which is the vesting 
period.  See "Note 11. Shareholders’ Equity and Share-Based Compensation" for additional information and the assumptions we use to 
calculate the fair value of share-based employee compensation. 

Recent Accounting Pronouncements 

Accounting Standards Adopted 

In March 2016, the Financial Accounting Standards Board ("FASB") issued ASU 2016-09, Compensation-Stock Compensation (Topic 
718), Improvements to Employee Share-Based Payment Accounting, which is intended to simplify certain aspects of the accounting for 
share-based payment award transactions, including income tax effects when awards vest or settle, repurchase of employees’ shares to 
satisfy statutory tax withholding obligations, an option to account for forfeitures as they occur, and classification of certain amounts on 
the statements of cash flows.  Early adoption of ASU 2016-09 was permitted, and we adopted it during the first quarter of fiscal 2017.  We 
elected to continue to estimate forfeitures expected to occur to determine the amount of compensation cost to be recognized in each 
period.  Provisions related to income taxes have been adopted prospectively.  Provisions related to the statements of cash flows have 
been adopted retrospectively but did not have a material impact on our statements of cash flows.  This reclassification has been made to 
conform fiscal 2016 and 2015 to the fiscal 2017 classifications of the statements of cash flows for comparative purposes. 

In July 2015, the FASB issued ASU 2015-11, Simplifying the Measurement of Inventory, which changes the measurement principle of 
inventory from the lower of cost or market to the lower of cost and net realizable value.  The guidance will require prospective application 
at  the  beginning  of  our  first  quarter  of  fiscal  2018,  but  it  permits  adoption  in  an  earlier  period.   ASU  2015-11  was  adopted  by  the 
Company effective May 1, 2016 and did not have a material impact on our consolidated results of operations, cash flows, or financial 
position. 

In August 2014, the FASB issued ASU 2014-15, Disclosure of Uncertainties About an Entity’s Ability to Continue as a Going Concern. 
ASU 2014-15 amends FASB ASC 205-40 Presentation of Financial Statements – Going Concern, by providing guidance on determining 
when and how reporting entities must disclose going-concern uncertainties in their financial statements, including requiring management 
to perform interim and annual assessments of an entity’s ability to continue as a going concern within one year of the date of issuance 
of the entity’s financial statements and providing certain disclosures if there is substantial doubt about the entity’s ability to continue as 
a going concern.  We adopted this guidance on April 29, 2017, and management assessed our ability to continue as a going concern, 
which did not identify any conditions or events that raise substantial doubt about our ability to continue as a going concern within one 
year after the date the financial statements are issued. 

New Accounting Standards Not Yet Adopted 

In  January  2017,  the  FASB  issued  ASU  2017-04,  Intangibles-Goodwill  and  Other  (Topic  350),  which  simplifies  the  subsequent 
measurement of goodwill by removing the second step of the two-step impairment test.  The amendment requires an entity to perform 
its annual or interim goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount.  A goodwill 
impairment will be the amount by which a reporting unit’s carrying value exceeds its fair value, not to exceed the carrying amount of 
goodwill.  ASU 2017-04 is effective for interim and annual periods beginning after December 15, 2019, and it will require adoption on 
a prospective basis.  Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 
1, 2017.  We are currently evaluating the effect that adopting this accounting guidance will have on our consolidated results of operations, 
cash flows, and financial position. 

51 

 
 
 
 
 
 
 
 
 
 
In October 2016, the FASB issued ASU 2016-16, Income Taxes (Topic 740) Intra-Entity Transfers of Assets Other than Inventory, which 
is intended to improve the accounting for the income tax consequences of intra-entity transfers of assets other than inventory.  Current 
U.S. GAAP prohibits the recognition of current and deferred income taxes for an intra-entity asset transfer until the asset has been sold 
to an outside party, which is an exception to the principle of comprehensive recognition of current and deferred income taxes in U.S. 
generally accepted accounting principles ("GAAP").  This update eliminates the exception by requiring entities to recognize the income 
tax consequences of an intra-entity transfer of an asset other than inventory when the transfer occurs.  ASU 2016-16 is effective for 
interim and annual periods beginning after December 15, 2017, with early adoption permitted.  We are currently evaluating the effect 
that adopting this accounting guidance will have on our consolidated financial statements and related disclosures. 

In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows (Topic 230) Classification of Certain Cash Receipts and Cash 
Payments, which will make eight targeted changes to how cash receipts and cash payments are presented and classified in the statements 
of cash flows.  ASU 2016-15 is effective for interim and annual periods beginning after December 15, 2017, and it will require adoption 
on a retrospective basis unless it is impracticable to apply, in which case we would be required to apply the amendments prospectively 
as  of  the  earliest  date  practicable.   We  are  currently  evaluating  the  effect  that  adopting  this  accounting  guidance  will  have  on  our 
consolidated cash flows and related disclosures. 

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842), which sets out the principles for the recognition, measurement, 
presentation and disclosure of leases for both parties to a contract (that is, lessees and lessors).  This update requires lessees to apply a 
dual approach, classifying leases as either finance or operating leases based on the principle of whether or not the lease is effectively a 
financed purchase of the leased asset by the lessee.  This classification will determine whether the lease expense is recognized based on 
an effective interest method or on a straight-line basis over the term of the lease.  A lessee is also required to record a right-of-use asset 
and a lease liability for all leases with a term greater than 12 months regardless of their classification.  The new standard requires lessors 
to account for leases using an approach that is substantially equivalent to existing guidance for sales-type leases, direct financing leases 
and operating leases.  The new guidance is effective for interim and annual periods beginning after December 15, 2018, with early 
adoption permitted.  We are currently evaluating the effect that adopting this accounting guidance will have on our consolidated results 
of operations, cash flows, and financial position. 

In  May  2014,  the  FASB  issued ASU  2014-09,  Revenue  from  Contracts  with  Customers.    This ASU  is  a  comprehensive  revenue 
recognition model that requires a company to recognize revenue from the transfer of goods or services to customers in an amount that 
reflects the consideration that the entity expects to receive in exchange for those goods or services.  The FASB has also issued ASUs 
2016-08, 2016-10, 2016-12, and 2016-20 to clarify guidance with respect to principal versus agent considerations, the identification of 
performance obligations and licensing, and guidance on certain narrow areas and to add practical expedients.  We will adopt ASU 2014-
09 and related guidance during the first quarter of fiscal 2019.  We have commenced a process to evaluate the impact of ASU 2014-09 
on our contracts, including identifying potential differences that would result from applying the requirements of the new guidance.  In 
fiscal 2017, we made progress in reviewing our various types of revenue arrangements.  We have also started drafting accounting policies 
and evaluating the new disclosure requirements on our business processes, controls and systems.  As a result of the review performed to 
date, we do not anticipate that the adoption will have a material impact on our consolidated results of operations, financial statements, 
and related disclosures.  However, our initial conclusion may change as we finalize our assessment. 

Note 2. Segment Reporting  

We  have  organized  our  business  into  five  segments  which  meet  the  definition  of  reportable  segments  under ASC  280-10,  Segment 
Reporting: Commercial, Live Events, High School Park and Recreation, Transportation, and International.  These segments are based 
on the type of customer or geography and are the same as our business units. 

Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy® and Fuelight™ product 
lines to resellers (primarily sign companies), Out-of-Home ("OOH") companies, national retailers, quick-serve restaurants, casinos and 
petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college 
and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and 
other  live  events  type  venues.  Our  High  School  Park  and  Recreation  business  unit  primarily  consists  of  sales  of  scoring  systems, 
Galaxy® displays and video display systems to primary and secondary education facilities.  Our Transportation business unit primarily 
consists  of  sales  of  our  Vanguard®  and  Galaxy®  product  lines  to  governmental  transportation  departments,  airlines  and  other 

52 

 
 
 
 
 
 
 
transportation related customers.  Our International business unit consists of sales of all product lines outside the United States and 
Canada.  In our International business unit, we focus on product lines related to integrated scoring and video display systems for sports 
and commercial applications, OOH advertising products, and European transportation related products. 

Our segment reporting presents results through contribution margin, which is comprised of gross profit less selling costs.  Segment profit 
excludes general and administration expense, product development expense, interest income and expense, non-operating income and 
income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization are allocated to each segment based on 
various financial measures; however, some depreciation and amortization are corporate in nature and remain unallocated.  In general, 
our segments follow the same accounting policies as those described in "Note 1. Nature of Business and Summary of Critical Accounting 
Policies".  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated 
to the Commercial, Live Events, High School Park and Recreation, and Transportation business units based on cost of sales.  Shared 
manufacturing, buildings and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other 
financial measures. 

We do not maintain information on sales by products; therefore, disclosure of such information is not practical. 

53 

 
 
 
 
The following table sets forth certain financial information for each of our five operating segments for the periods indicated: 

Net sales: 

Commercial 
Live Events 
High School Park and Recreation 
Transportation 
International 

Contribution margin: 

Commercial 
Live Events 
High School Park and Recreation 
Transportation 
International 

Non-allocated operating expenses: 

General and administrative 
Product design and development 
Operating income 

Nonoperating income (expense): 

Interest income 
Interest expense 
Other (expense) income, net 

Income before income taxes 
Income tax expense 
Net income 

Depreciation, amortization, and impairment: 

Commercial 
Live Events 
High School Park and Recreation 
Transportation 
International 
Unallocated corporate depreciation 

April 29, 
 2017 

Year Ended
April 30, 
 2016 

May 2, 
 2015 

148,073   $ 
213,982  
82,798  
52,426  
89,260  
586,539  

$

148,261
205,151
70,035
52,249
94,472
570,168

165,793
231,877
67,657
48,333
102,282
615,942

18,046  
27,750  
16,114  
13,465  
3,353  
78,728  

34,226  
29,081  
15,421  

751  
(230)  
(354)  

15,588  
5,246  
10,342   $ 

6,337   $ 
5,032  
1,725  
1,267  
2,317  
2,714  
19,392   $ 

13,210
23,178
10,314
12,466
3,039
62,207

32,801
26,911
2,495

987
(228)
(128)

3,126
1,065
2,061

4,925
4,970
1,722
1,364
1,227
2,735
16,943

$

$

$

28,541
27,334
11,125
10,404
9,212
86,616

30,679
24,652
31,285

1,119
(223)
(498)

31,683
10,801
20,882

4,846
4,610
1,836
1,148
1,053
1,643
15,136

$

$

$

$

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
No single geographic area comprises a material amount of net sales or property and equipment, net of accumulated depreciation, other 
than  the  United  States.  The  following  table  presents  information  about  net  sales  and  property  and  equipment,  net  of  accumulated 
depreciation, in the United States and elsewhere: 

Net sales: 

United States 
Outside U.S. 

Property and equipment, net of accumulated depreciation:

United States 
Outside U.S. 

April 29, 
 2017 

Year Ended

April 30, 
 2016 

May 2, 
 2015 

$

$

$

$

479,846   $ 
106,693  
586,539   $ 

62,425   $ 
4,324  
66,749   $ 

465,598
104,570
570,168

68,233
4,930
73,163

$

$

$

$

494,860
121,082
615,942

67,882
4,962
72,844

We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a 
limited  number  of  customers  for  the  sale  of  our  products  and  services  except  with  respect  to  our  dependence  on  two  major  digital 
billboard customers in our Commercial business unit. 

Note 3. Marketable Securities  

We have a cash management program which provides for the investment of cash balances not used in current operations.  We classify 
our investments in marketable securities as available-for-sale in accordance with the provisions of ASC 320, Investments – Debt and 
Equity Securities.  Marketable securities classified as available-for-sale are reported at fair value with unrealized gains or losses, net of 
tax, reported in accumulated other comprehensive loss.  As it relates to fixed income marketable securities, it is not likely we will be 
required  to  sell  any  of  these  investments  before  recovery  of  the  entire  amortized  cost  basis.    In  addition,  as  of April 29,  2017,  we 
anticipate  we  will  recover  the  entire  amortized  cost  basis  of  such  fixed  income  securities,  and  we  have  determined  no  other-than-
temporary impairments associated with credit losses were required to be recognized.  The cost of securities sold is based on the specific 
identification method.  Where quoted market prices are not available, we use the market price of similar types of securities traded in the 
market to estimate fair value.   

As of April 29, 2017 and April 30, 2016, our available-for-sale securities consisted of the following: 

Amortized 
Cost

Unrealized 
Gains

Unrealized 
Losses

Fair Value 

Balance as of April 29, 2017: 
Certificates of deposit 
U.S. Government securities 
U.S. Government sponsored entities 
Municipal bonds 

Balance as of April 30, 2016: 
Certificates of deposit 
U.S. Government sponsored entities 
Municipal bonds 

$ 

$ 

$ 

$ 

12,487
400
12,260
7,574
32,721

14,927
8,523
1,221
24,671

$

$

$

$

— $
—
—
14
14

$

— $
—
2
2

$

—    $ 
—    
(22 )  
—    
(22)   $ 

—    $ 
(1 )  
—    
(1)   $ 

12,487
400
12,238
7,588
32,713

14,927
8,522
1,223
24,672

Realized gains or losses on investments are recorded in our consolidated statements of operations as other (expense) income, net.  Upon 
the sale of a security classified as available-for-sale, the security’s specific unrealized gain (loss) is reclassified out of accumulated other 
comprehensive loss into earnings based on the specific identification method.  In the fiscal years ended April 29, 2017 and April 30, 
2016, the reclassifications from accumulated other comprehensive loss to net assets were immaterial.  

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
All available-for-sale securities are classified as current assets, as they are readily available to support our current operating needs.  The 
contractual maturities of available-for-sale debt securities as of April 29, 2017 were as follows: 

Certificates of deposit 
U.S. Government securities 
U.S. Government sponsored entities 
Municipal obligations 

Note 4. Business Combinations  

Data Display Acquisition 

Less than 12 
months

1-5 Years 

Total 

$

$

6,536
400
5,588
2,905
15,429

$

$

5,951    $ 
—    
6,650    
4,683    
17,284    $ 

12,487
400
12,238
7,588
32,713

We acquired 100 percent ownership in Data Display, a European transportation display company, on August 11, 2014 for an undisclosed 
amount.  The results of its operations have been included in our consolidated financial statements since the date of acquisition.  We have 
not made pro forma disclosures because the results of its operations are not material to our consolidated financial statements.  

Data Display is a European based company focused on the design and manufacture of transportation displays.  This acquisition allows 
our organization to better service transportation customers world-wide and broadens our leadership position on a global scale.  This 
acquisition included a manufacturing plant in Ireland to manufacture transportation displays.  This acquisition was funded with cash on 
hand. 

During the first quarter of fiscal 2016, the purchase price allocation for the Data Display acquisition was completed, the fair values of 
the consideration were paid and the contingent consideration was finalized.  The excess of the purchase price over the net tangible and 
intangible assets of $1,463 was recorded as goodwill, which was primarily related to the value of an assembled workforce and is not 
deductible for tax purposes.  Included in the purchase price allocation were acquired identifiable intangibles valued at $480 representing 
trademarks and technology with a useful life of 20 years and customer relationships valued at $84 with a useful life of 18 years.  Also 
included in the purchase was $1,433 of property and equipment, $437 of investment in affiliates, $2,624 of inventory, $3,063 of accounts 
receivable, and $1,892 of other current assets, which was offset by current operating liabilities of $3,695 and long-term obligations of 
$950. 

ADFLOW Acquisition 

We  acquired  100  percent  ownership  in ADFLOW  Networks,  Inc.  ("ADFLOW"),  a  Canadian  company,  on  March  15,  2016  for  an 
undisclosed  amount.    The  results  of  its  operations  have  been  included  in  our  consolidated  financial  statements  since  the  date  of 
acquisition.  We have not made pro forma disclosures because the results of its operations are not material to our consolidated financial 
statements. 

ADFLOW  is  a  Canadian  company  focused  on  digital  media  solutions.    This  acquisition  will  allow  our  organization  to  grow  and 
strengthen our solution offering in digital media networks (DMN).  We believe this will broaden our value proposition for our customers 
and deliver new offerings to the market.  This acquisition was funded with cash on hand. 

During the fourth quarter of fiscal 2017, the purchase price allocation for the ADFLOW acquisition was completed and the contingent 
consideration was finalized.  The excess of purchase price over the estimated net tangible and intangible assets of $2,557 was recorded 
as goodwill, which was primarily related to the value of an assembled workforce and is not deductible for tax purposes.  Included in the 
purchase price allocation were acquired identifiable intangibles valued at $3,176 representing software and trademarks and customer 
relationships valued at $2,692.  Also included in the purchase price was $58 of property and equipment, $230 of inventory, $1,283 of 
accounts receivable, and $616 of other current assets, which was offset by current operating liabilities of $935 and long-term obligations 
of $1,387.  

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The purchase price includes deferred payments of $1,833 to be made over three years unless certain conditions in the business are not 
met.  We have included the payment obligation in other long-term obligations in our consolidated balance sheets. 

ADFLOW contributed net sales of $9,922 during fiscal 2017. 

Note 5. Goodwill and Intangible Assets  

Goodwill 

The changes in the carrying amount of goodwill related to each reportable segment for the fiscal year ended April 29, 2017 were as 
follows:  

Live Events 

  Commercial 

  Transportation 

  International

Total 

Balance as of April 30, 2016: 

Acquisition, net of cash acquired 
Foreign currency translation 

Balance as of April 29, 2017: 

$ 

$ 

2,304

$

3,350

$

—  
(30) 

2,274

$

55  
(206) 
3,199

$

75    $ 
—   
(30)  
45    $ 

2,387

$

—  
(93) 

2,294

$

8,116
55
(359)
7,812

We  perform  an  analysis  of  goodwill  on  an  annual  basis,  and  it  is  tested  for  impairment  more  frequently  if  events  or  changes  in 
circumstances indicate that an asset might be impaired.  We complete this annual analysis during our third quarter of each fiscal year, 
based on the goodwill amount as of the first business day of our third fiscal quarter.  The result of our analysis indicated no goodwill 
impairment existed for fiscal years 2017, 2016, and 2015. 

Intangible Assets 

The following table summarizes intangible assets, net, as of April 29, 2017 and April 30, 2016: 

Registered trademarks 
Software 
Customer relationships 
Other 
Total amortized intangible assets 

Registered trademarks 
Software 
Customer relationships 
Other 
Total amortized intangible assets 

April 29, 2017

Weighted 
Average Life 
(in years) 

Gross 
Carrying 
Amount 

Accumulated 
Amortization  

Impairment 

Net Carrying 
Amount 

20.0
3.0
9.7
1.0
9.3

Weighted 
Average Life 
(in years) 

18.3
3.0
9.7
1.0
8.8

$

$

$

$

1,604
2,814
3,209
95
7,722

$

$

429   $ 

1,055  
608  
95  
2,187   $ 

April 30, 2016

604
—
226
—
830

$

$

571
1,759
2,375
—
4,705

Gross 
Carrying 
Amount 

Accumulated 
Amortization  

Impairment 

Net Carrying 
Amount 

1,676
3,046
3,449
103
8,274

$

$

194   $ 
46  
300  
13  
553   $ 

— $
—
—
—
— $

1,482
3,000
3,149
90
7,721

During  fiscal  2017,  we  chose  to  transition  out  of  the  non-digital  market  in  our  International  business  unit.    We  identified  certain 
technology  and  customer  lists  with  carrying  values  deemed  to  not  be  recoverable.    Based  on  this  evaluation,  we  recognized  an 
impairment loss of $830 for non-digital related technology and customer list intangible assets.  This was included in cost of goods sold 
and selling expense in the consolidated statement of operations.  The impairment loss was calculated based on expected future cash 
flows using level 3 inputs. The level 3 inputs included weighted average estimated future cash flows from non-digital product sales and 
estimated selling value of non-digital intellectual property. 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In the fiscal years 2017, 2016, and 2015, amortization expense including impairment related to intangible assets was $2,546, $295, and 
$204,  respectively.   Amortization  expenses  are  included  primarily  in  product  development  and  selling  expense  in  the  consolidated 
statement of operations. 

As of April 29, 2017, amortization expenses for future periods were estimated to be as follows: 

Fiscal years ending 
2018 
2019 
2020 
2021 
2022 
Thereafter 
Total expected amortization expense

Amount 

1,250 
1,132 
312 
308 
285 
1,418 
4,705 

$

$

Note 6. Selected Financial Statement Data  

Inventories consisted of the following: 

Raw materials 
Work-in-process 
Finished goods 

April 29, 
 2017 

April 30, 
 2016 

$

$

24,801   $ 
7,366  
34,319  
66,486   $ 

28,184
6,158
35,485
69,827

Inventories are reported net of the allowance for excess and obsolete inventory of $4,967 and $4,975 as of April 29, 2017 and April 30, 
2016, respectively. 

Property and equipment consisted of the following: 

Land 
Buildings 
Machinery and equipment 
Office furniture and equipment 
Computer software and hardware 
Equipment held for rental 
Demonstration equipment 
Transportation equipment 

Less accumulated depreciation 

April 29, 
 2017 

April 30, 
 2016 

2,099   $ 
65,935  
84,189  
5,604  
51,523  
374  
7,109  
7,108  
223,941  
157,192  
66,749   $ 

2,155
65,247
82,973
14,746
48,917
374
8,026
6,596
229,034
155,871
73,163

$

$

Our depreciation expense was $16,732, $16,561, and $14,764 for the fiscal years 2017, 2016, and 2015, respectively. 

In the fiscal years 2017, 2016, and 2015, the pretax impairment charges for property and equipment were immaterial.  The impairment 
charges were related to equipment obsoleted due to technology improvements or to custom demo equipment with no resale value.  These 
impairment charges were included primarily in product development and selling expense in the consolidated statements of operations. 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accrued expenses consisted of the following: 

Compensation 
Taxes, other than income taxes 
Other 

Other (expense) income, net consisted of the following: 

Foreign currency transaction losses
Equity in losses of affiliates 
Other 

Note 7. Uncompleted Contracts  

Uncompleted contracts consisted of the following: 

Costs incurred 
Estimated earnings 

Less billings to date 

April 29, 
 2017 

April 30, 
 2016 

12,732   $ 
3,878  
8,423  
25,033   $ 

12,065
3,969
7,498
23,532

April 29, 
2017

Year Ended
April 30, 
 2016 

May 2, 
2015

(331)  $ 
(136) 
113  
(354)  $ 

(326)
—  
198
(128)

$

$

(514)
—
16
(498)

April 29, 
2017
508,993   $ 
161,611  
670,604  
645,098  
25,506   $ 

April 30, 
 2016 

530,594
173,356
703,950
684,111
19,839

$

$

$

$

$

$

Uncompleted contracts are included in the accompanying consolidated balance sheets as follows: 

Costs and estimated earnings in excess of billings 
Billings in excess of costs and estimated earnings 

Note 8. Receivables  

April 29, 
2017

April 30, 
 2016 

$

$

36,403   $ 
(10,897) 
25,506   $ 

30,200
(10,361)
19,839

We sell our products throughout the United States and in certain foreign countries on credit terms we establish for each customer.  On 
the sale of certain products, we have the ability to file a contractor’s lien against the product installed as collateral and to file claims 
against surety bonds to protect our interest in receivables.  Foreign sales are at times secured by irrevocable letters of credit or bank 
guarantees. 

Accounts receivable are reported net of an allowance for doubtful accounts of $2,610 and $2,797 at April 29, 2017 and April 30, 2016, 
respectively.  Included in accounts receivable as of April 29, 2017 and April 30, 2016 was $1,857 and $437, respectively, of retainage 
on construction-type contracts, all of which are expected to be collected within one year. 

We make estimates regarding the collectability of our accounts receivable, long-term receivables, costs and estimated earnings in excess 
of billings and other receivables.  In evaluating the adequacy of our allowance for doubtful  accounts, we analyze specific balances, 
customer creditworthiness, changes in customer payment cycles, and current economic trends.  If the financial condition of any customer 
were to deteriorate, resulting in an impairment of its ability to make payments, additional allowances may be required.  We charge off 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
receivables at such time as it is determined collection will not occur.  Charge-offs of receivables and our allowance for doubtful accounts 
related to financing receivables are not material to our financial results. 

In connection with certain sales transactions, we have entered into sales contracts with installment payments exceeding six months and 
sales-type leases.  The present value of these contracts and leases is recorded as a receivable as the revenue is recognized in accordance 
with U.S. GAAP, and profit is recognized to the extent the present value is in excess of cost.  We generally retain a security interest in 
the equipment or in the cash flow generated by the equipment until the contract is paid.  The present value of long-term contracts and 
lease receivables, including accrued interest and current maturities, was $4,890 and $7,038 as of April 29, 2017 and April 30, 2016, 
respectively.  Contract and lease receivables bearing annual interest rates of 4.8 to 10.0 percent are due in varying annual installments 
through August 2024.  The face amount of long-term receivables was $5,201 as of April 29, 2017 and $7,236 as of April 30, 2016.   

Note 9. Financing Agreements 

We have a credit agreement with a U.S. bank for a $35,000 line of credit, which includes up to $15,000 for standby letters of credit.  On 
November 15, 2016, we entered into a credit agreement and a related revolving note with a U.S. bank.  The agreement and note have a 
maturity  date  of  November  15,  2019.    The  revolving  amount  of  the  agreement  and  note  is  $35,000,  including  up  to  $15,000  for 
commercial and standby letters of credits.  The interest rate ranges from LIBOR plus 145 basis points to LIBOR plus 195 basis points 
depending on the ratio of our interest-bearing debt to EBITDA.  EBITDA is defined as net income before deductions for interest expense, 
income  taxes,  depreciation  and  amortization,  all  as  determined  in  accordance  with  U.S.  GAAP.  The  effective  interest  rate  was  2.4 
percent at April 29, 2017.  We are assessed a loan fee equal to 0.125 percent per annum of any unused portion of the loan.  As of April 29, 
2017, there were no advances to us under the loan portion of the line of credit, and the balance of letters of credit outstanding was 
approximately $4,089. 

The credit agreement is unsecured and requires us to be in compliance with the following financial ratios: 

•   A minimum fixed charge coverage ratio of at least 2 to 1 at the end of any fiscal year.  The ratio is equal to (a) EBITDA less 
dividends or other distributions (with the exception of any U.S. bank approved special cash dividend), a capital expenditure 
reserve of $6,000, and income tax expenses paid in cash, but excluding cash used to repurchase any Daktronics, Inc. stock over 
(b) all principal and interest payments with respect to debt, excluding principal payments on the line of credit; and 

•   A ratio of interest-bearing debt, excluding any marketing obligations, to EBITDA of less than 1 to 1 at the end of any fiscal 

quarter. 

On November 15, 2016, we entered into an amended and restated loan agreement and a continuing and unlimited guaranty agreement 
with another U.S. bank which supports our credit needs outside of the United States.  The loan and guaranty have a maturity date of 
November 15, 2019.  The revolving amount of the loan is $20,000.  We will use the borrowings under the agreement to support credit 
needs for general corporate purposes outside the United States.  This credit agreement is unsecured.  It contains the same covenants as 
the credit agreement on the line of credit and contains an inter creditor agreement whereby the debt has a cross default provision with 
the primary credit agreement.  Total credit allowed between the two credit agreements is limited to $40,000.  The interest rate is equal 
to LIBOR plus 1.5 percent.  We are assessed a fixed loan fee of $5 per quarter.  As of April 29, 2017, there were no advances outstanding 
under the loan agreement and approximately $6,377 in bank guarantees under this line of credit.   

As of April 29, 2017, we were in compliance with all applicable covenants. 

Note 10. Share Repurchase Program  

On  June 17,  2016,  our  Board  of  Directors  approved  a  stock  repurchase  program  under  which  Daktronics,  Inc.  may  purchase  up  to 
$40,000 of its outstanding shares of common stock.  Under this program, we may repurchase shares from time to time in open market 
transactions and in privately negotiated transactions based on business, market, applicable legal requirements and other considerations.  
The repurchase program does not require the repurchase of a specific number of shares and may be terminated at any time.  During 
fiscal 2017, we repurchased 284 shares of common stock at a total cost of $1,825.  We may repurchase up to an additional $38,175 of 
common stock under the current Board authorization. 

60 

 
 
 
 
 
 
 
 
 
 
 
Note 11. Shareholders’ Equity and Share-Based Compensation 

Common  stock:  Our  authorized  shares  of  120,000  consist  of  115,000  shares  of  common  stock  and  5,000  shares  of  “undesignated 
stock.”  Our Board of Directors has the power to issue any or all of the shares of undesignated stock without shareholder approval, 
including the authority to establish the rights and preferences of the undesignated stock. 

Each outstanding share of our common stock includes one common share purchase right.  Each right entitles the registered holder to 
purchase from us one-tenth of one share of common stock at a price of $100 per common share, subject to adjustment and the terms of 
the shareholder rights agreement under which the dividend was declared and paid.  The rights become exercisable immediately after the 
earlier of (i) 10 business days following a public announcement that a person or group has acquired beneficial ownership of 15 percent 
or more of our outstanding common shares (subject to certain exclusions) or (ii) 10 business days following the commencement or 
announcement of an intention to make a tender offer or exchange offer for our common shares, the consummation of which would result 
in  the  beneficial  ownership  by  a  person  or  group  of  15  percent  or  more  of  our  outstanding  common  shares.  The  rights  expire  on 
November 19, 2018, which date may be extended by our Board subject to certain additional conditions. 

Stock incentive plans:  During fiscal 2016, we established the 2015 Stock Incentive Plan (“2015 Plan”) and ceased granting options 
under the 2007 Stock Incentive Plan ("2007 Plan").  The 2015 Plan provides for the issuance of stock-based awards, including stock 
options,  restricted  stock,  restricted  stock  units  and  deferred  stock,  to  employees,  directors  and  consultants.  Stock  options  issued  to 
employees under the plans generally have a 10-year life, an exercise price equal to the fair market value on the grant date and a five-
year annual vesting period.  Stock options granted to independent directors under these plans have a seven-year life and an exercise 
price equal to the fair market value on the date of grant.  Stock options granted to independent directors vest in one year.  The restricted 
stock granted to independent directors vests in one year, provided that they remain on the Board.  Restricted stock units are granted to 
employees and have a five-year annual vesting period.  As with stock options, restricted stock and restricted stock unit ownership cannot 
be transferred during the vesting period. 

At April 29, 2017, the aggregate number of shares available for future grant under the 2015 Plan for stock options and restricted stock 
awards was 2,215 shares.  Shares of common stock subject to all stock awards granted under the 2015 Plan are counted as one share of 
stock for each share of stock subject to the award.  Although the 2007 Plan remains in effect for options outstanding, no new options 
can be granted under this plan. 

Restricted  stock  and  restricted  stock  units:  We  issue  restricted  stock  to  our  non-employee  directors  and  restricted  stock  units  to 
employees.    Restricted  stock  issued  to  non-employee  directors  are  participating  securities  and  receive  dividends  prior  to  vesting.  
Unvested restricted stock will terminate and be forfeited upon termination of employment or service.  The fair value of restricted stock 
and  our  restricted  stock  unit  awards  are  measured  on  the  grant  date  based  on  the  market  value  of  our  common  stock.   The  related 
compensation  expense  as  calculated  under ASC  718,  net  of  estimated  forfeitures,  is  recognized  over  the  applicable  vesting  period.  
Unrecognized  compensation  expense  related  to  the  restricted  stock  and  restricted  stock  unit  awards  was  approximately  $2,485  at 
April 29, 2017, which is expected to be recognized over a weighted-average period of 2.9 years.  The total fair value of restricted stock 
vested was $1,214, $1,191, and $1,089 for fiscal years 2017, 2016, and 2015, respectively. 

A summary of nonvested restricted stock and restricted stock units for fiscal years 2017, 2016, and 2015 is as follows: 

April 29, 2017 

Weighted 
Average 
Grant Date 
Fair Value 
Per Share 

Number of 
Nonvested 
Shares 

Year Ended
April 30, 2016 

May 2, 2015 

Weighted 
Average 
Grant Date 
Fair Value 
Per Share 

Number of 
Nonvested 
Shares 

Weighted 
Average 
Grant Date 
Fair Value 
Per Share 

Number of 
Nonvested 
Shares 

Outstanding at beginning of year 

Granted 
Vested 
Forfeited 

Outstanding at end of year 

384 $
157
(134)
(5)
402 $

9.10
8.00
9.03
8.98
8.69

61 

344 $
159
(110)
(9)
384 $

10.63   
7.04   
10.76   
10.69   
9.10   

318 $
150
(111)
(13)
344 $

9.59
12.25
9.83
10.70
10.63

 
 
 
 
 
 
 
 
 
 
 
 
 
Stock Options:  We issue incentive stock options to our employees and non-qualified stock options to our independent directors.  A 
summary of stock option activity under all stock option plans during the fiscal year ended April 29, 2017 is as follows: 

Outstanding at April 30, 2016 

Granted 
Canceled or forfeited 
Exercised 

Outstanding at April 29, 2017 

Shares vested and expected to vest 
Exercisable at April 29, 2017 

Weighted 
Average 
Exercise 
Price Per 
Share 

Weighted 
Average 
Remaining 
Contractual 
Life (Years) 

Aggregate 
Intrinsic 
Value 

Stock 
Options 

2,606
234
(320)
(39)
2,481

2,458
1,868

$

$

$
$

13.50
9.57
29.41
8.78
11.15

11.16
11.49

4.57   $ 
—   
—   
—   
4.53   $ 

4.50   $ 
3.49   $ 

158
—
—
64
768

762
635

The aggregate intrinsic value of stock options represents the difference between the exercise price of stock options and the fair market 
value of the underlying common stock for all in-the-money options.  We define in-the-money options at April 29, 2017 as options having 
exercise prices lower than the $9.46 per share market price of our common stock on that date.  There were in-the-money options to 
purchase 891 shares exercisable at April 29, 2017.  The total intrinsic value of options exercised during fiscal years 2017, 2016, and 
2015 was $64, $132, and $533, respectively.  The total fair value of stock options vested was $1,102, $1,190, and $1,294 for fiscal years 
2017, 2016, and 2015, respectively. 

We estimate the fair value of stock options granted using the Black-Scholes option valuation model.  We recognize the fair value of the 
stock options on a straight-line basis as compensation expense.  All options are recognized over the requisite service periods of the 
awards, which are generally the vesting periods. 

The Black-Scholes option-pricing model was developed for use in estimating the fair value of traded options which have no vesting 
restrictions and are fully transferable.  In addition, option valuation models require the input of highly subjective assumptions, including 
the  expected  stock  price  volatility.  ASC  718  requires  us  to  estimate  forfeitures  at  the  time  of  grant  and  revise  those  estimates  in 
subsequent periods if actual forfeitures differ from those estimates.  We use historical data to estimate pre-vesting option forfeitures and 
record share-based compensation expense only for those awards expected to vest.  The following factors are the significant assumptions 
used in the computation of the fair value of options: 

Expected life.  The expected life of options granted represents the period of time they are expected to be outstanding.  We estimate 
the  expected  life  of  options  granted  based  on  historical  exercise  patterns,  which  we  believe  are  representative  of  future 
behavior.  We have examined our historical pattern of option exercises in an effort to determine if there were any discernible 
patterns of activity based on certain demographic characteristics.  Demographic characteristics tested included age, salary level, 
job level and geographic location.  We have determined there were no meaningful differences in option exercise activity based 
on the demographic characteristics tested. 

Expected volatility.  We estimate the volatility of our common stock at the date of grant based on historical volatility consistent 
with ASC 718 and SEC Staff Accounting Bulletin No. 107, Share Based Payments. 

Risk-free interest rate.  The rate is based on the U.S. Treasury zero-coupon yield curve on the grant date for a term similar to the 
expected life of the options. 

Dividend yield.  We use an expected dividend yield consistent with our historical dividend yield pattern. 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table provides the weighted-average fair value of options granted and the related assumptions used in the Black-Scholes 
model: 

Fair value of options granted 
Risk-free interest rate 
Expected dividend rate 
Expected volatility 
Expected life of option 

April 29, 
 2017 

$

2.93 
1.31 - 1.44%
3.15%
44.12 - 44.51%
5.78 - 6.98 years

Year Ended 
April 30, 
 2016 

$

2.92 

  $ 

1.70 - 1.90%  
2.78% 
42.71 - 48.32%  
5.78 - 6.98 years  

May 2, 
 2015 

5.44 
1.93 - 2.14%
2.60%
48.01 - 51.89%
5.84 - 6.95 years

Employee stock purchase plan:  We have an employee stock purchase plan (“ESPP”), which enables employees after six months of 
continuous employment to elect, in advance and semi-annually, to contribute up to 15 percent of their compensation, subject to certain 
limitations, toward the purchase of our common stock at a purchase price equal to 85 percent of the lower of the fair market value of the 
common stock on the first or last day of the participation period.  The ESPP requires participants to hold any shares purchased under the 
ESPP for a minimum period of one year after the date of purchase.  Compensation expense recognized on shares issued under our ESPP 
is based on the value of a traded option to purchase shares of our stock at a 15 percent discount to the stock price.  The total number of 
shares reserved under the ESPP is 2,500.  The number of shares of common stock issued under the ESPP totaled 118, 227, and 248 
shares in fiscal 2017, 2016, and 2015, respectively.  The number of shares of common stock reserved for future employee purchases 
under the ESPP totaled 396 shares at April 29, 2017.  The ESPP is intended to qualify under Section 423 of the Internal Revenue Code 
of 1986 (the "Code").  

Total share-based compensation expense:  As of April 29, 2017, there was $3,991 of total unrecognized compensation cost related to 
nonvested share-based compensation arrangements granted under all equity compensation plans.  Total unrecognized compensation cost 
will be adjusted for future changes in estimated forfeitures.  We expect to recognize the cost over a weighted-average period of 2.7 years.  

The following table presents a summary of the share-based compensation expense by equity type as follows: 

Stock options 
Restricted stock and stock units 
Employee stock purchase plans 

April 29, 
 2017 

Year Ended 
April 30, 
 2016 

$

$

1,072
1,287
555
2,914

$

$

1,179    $ 
1,237   
542   
2,958    $ 

May 2, 
 2015 

1,311
1,234
493
3,038

A summary of the share-based compensation expenses for stock options, restricted stock, restricted stock units and shares issued under 
the ESPP for fiscal years 2017, 2016, and 2015 is as follows: 

Cost of goods sold 
Selling 
General and administrative 
Product design and development 

April 29, 
 2017 

Year Ended 
April 30, 
 2016 

May 2, 
 2015 

$

$

714
723
877
600
2,914

$

$

751    $ 
780   
839   
588   
2,958    $ 

737
825
908
568
3,038

We received $343 in cash from option exercises under all share-based payment arrangements for the fiscal year ended April 29, 2017.  
The tax benefit (expense) related to non-qualified options and restricted stock units under all share-based payment arrangements totaled 
$2, $(69), and $3 for fiscal years 2017, 2016, and 2015, respectively. 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 12. Employee Benefit Plans 

We sponsor a 401(k) savings plan under which eligible U.S. employees may choose to make voluntary contributions of such employees' 
compensation on a pretax basis, subject to certain Internal Revenue Service ("IRS") limits.  We make matching cash contributions equal 
to 50 percent of the employee's qualifying contribution up to six percent of such employee's compensation.  Employees are eligible to 
participate upon completion of one year of service if they have attained the age of 21 and have worked more than 1000 hours during 
such plan year.  We contributed $2,463, $2,382 and $2,013 to the plan for fiscal years 2017, 2016, and 2015, respectively. 

Note 13. Income Taxes 

The pretax income attributable to domestic and foreign operations was as follows: 

Domestic 
Foreign 

Income before income taxes 

Income tax expense consisted of the following: 

Current: 
Federal 
State 
Foreign 
Deferred: 
Federal 
State 
Foreign 

April 29, 
2017

Year Ended 
April 30, 
2016 

16,010
(422)
15,588

$

$

3,264    $ 
(138)  
3,126    $ 

May 2, 
2015

29,194
2,489
31,683

April 29, 
2017

Year Ended 
April 30, 
2016 

May 2, 
2015

5,268
1,158
863

(1,625)
(397)
(21)
5,246

$

$

(467)   $ 
123   
557   

463   
(89)  
478   
1,065    $ 

6,657
1,150
848

1,906
307
(67)
10,801

$

$

$

$

A reconciliation of the provision for income taxes and the amount computed by applying the federal statutory rate to income before 
income taxes is as follows: 

Computed income tax expense at federal, 

state and local jurisdiction statutory rates 

State taxes, net of federal benefit 
Research and development tax credit 
Meals and entertainment 
Stock compensation 
Dividends paid to retirement plan 
Domestic production activities deduction 
Change in valuation allowances 
Change in uncertain tax positions 
Other, net 

April 29, 
 2017 

Year Ended 
April 30, 
 2016 

May 2, 
 2015 

1,063

  $ 

40   
(2,015)  
334   
525   
(323)  
(91)  
1,265   
125   
142   
1,065    $ 

11,089

1,016
(1,292)
369
566
(352)
(529)
(2,295)
2,357
(128)
10,801

$

5,456   $

539
(1,573)
299
497
(293)
(542)
388
97
378
5,246

$

$

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The components of the net deferred tax asset were as follows: 

Deferred tax assets: 

Accrued warranty obligations 
Vacation accrual 
Net losses on investments 
Deferred maintenance revenue 
Allowance for excess and obsolete inventory 
Equity compensation 
Allowance for doubtful accounts 
Inventory capitalization 
Accrued compensation and benefits 
Unrealized loss on foreign currency exchange 
Net operating loss carry forwards 
Research and development tax credit carry forwards
Other 

Valuation allowance 

Deferred tax liabilities: 

Property and equipment 
Prepaid expenses 
Intangible assets 
Unrealized gain on foreign currency exchange 
Other 

April 29, 
 2017 

April 30, 
 2016 

10,469
2,100
—
1,336
1,254
848
677
354
1,232
226
1,772
311
1,266
21,845
(2,061)
19,784

(6,762)
(601)
(1,809)
—
(156)
(9,328)
10,456

$

$

11,407 
1,963 
336 
341 
1,314 
745 
703 
595 
1,015 
— 
1,404 
1,005 
617 
21,445 
(1,673) 
19,772 

(7,988) 
(631) 
(1,479) 
(931) 
(60) 
(11,089) 
8,683 

$

$

The classification of net deferred tax assets in the accompanying consolidated balance sheets is: 

Non-current assets 
Non-current liabilities 

The changes in the amounts recorded for uncertain tax positions are: 

Balance at beginning of year 

Gross increases related to prior period tax positions
Gross increases related to current period tax positions
Lapse of statute of limitations 

Balance at end of year 

April 29, 
2017

April 30, 
2016 

11,292
(836)
10,456

$

$

9,437 
(754) 
8,683 

April 29,  
2017 

April 30, 
2016 

May 2, 
 2015 

3,016  $
235 
— 
(138)
3,113  $

2,891  $
137 
8 
(20)
3,016  $

494

6
2,496
(105)
2,891

$

$

$

$

All of our unrecognized tax benefits would have an impact on the effective tax rate if recognized.  It is reasonably possible that the 
amount of unrecognized tax benefits could change due to one or more of the following events in the next 12 months: expiring statutes, 
audit activity, tax payments, or competent authority proceedings.  We are not able to reasonably estimate the amount or the future periods 
in which changes in unrecognized tax benefits may be resolved; however, we do not anticipate any significant changes within the next 
12 months.  Interest and penalties incurred associated with uncertain tax positions are included in income tax expense. 

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In fiscal 2015, the Tax Court's decision in Pilgrim's Pride Corporation v. Commissioner was overturned by the federal Fifth Circuit 
Court of Appeals.  Hence, we abandoned our partnership interest and recorded an ordinary loss on our 2015 federal tax return, thereby 
moving the asset and valuation allowance into our current tax provision and recording a current deduction.  Because our position has a 
chance of being disallowed, we believe we cannot reach the more-likely-than not conclusion that this ordinary loss will be realized.  
Therefore, we have maintained an uncertain tax accrual.  We will continue to evaluate the facts and circumstances of this case and adjust 
our accrual accordingly. 

As  of April 29,  2017,  we  had  foreign  net  operating  loss  (“NOL”)  carryforwards  of  approximately  $7,754  primarily  related  to  our 
operations in Belgium and Ireland, which have indefinite lives.  $138 of the NOL carryforwards is related to operations in Canada and 
expires in 2036.  A deferred tax asset has been recorded for all NOL carryforwards totaling approximately $1,772.  However, due to 
uncertainty in future taxable income in Ireland and Belgium, a full valuation allowance totaling approximately $1,724 has been recorded.  
If sufficient evidence of our ability to generate future taxable income in the jurisdictions in which we currently maintain a valuation 
allowance  causes  us  to  determine  that  our  deferred  tax  assets  are  more  likely  than  not  realizable,  we  would  release  our  valuation 
allowance, which would result in an income tax benefit being recorded in our consolidated statement of operations. 

Additional tax information: 

In  the  normal  course  of  business,  income  tax  authorities  in  various  income  tax  jurisdictions  both  within  the  United  States  and 
internationally conduct routine audits of our income tax returns filed in prior years.  Income tax years are open for the United States 
jurisdiction  for  fiscal  years  2014  through  2016.  International  jurisdictions  have  open  tax  years  varying  by  location  beginning  in 
fiscal 2007. 

We have no deferred tax liability recognized relating to our investment in foreign subsidiaries where the earnings have been indefinitely 
reinvested.  If circumstances change and it becomes apparent that some or all of the undistributed untaxed earnings of a subsidiary will 
be remitted to the United States, we will accrue a tax expense at that time.  We have approximately $11,483 of untaxed earnings which 
have indefinitely been reinvested.  Determination of the amount of any unrecognized deferred income tax liability on these earnings is 
not practicable. 

We recognized a (benefit) expense of $(59), $232 and $14 in net interest and penalties during fiscal years ended 2017, 2016, and 2015, 
respectively.   Interest  and  penalties  recognized  are  recorded  in  income  taxes  in  our  consolidated  statements  of  operations.   We  had 
accrued $170 and $94 in net interest or penalties as of April 29, 2017 and April 30, 2016, respectively. 

66 

 
 
 
 
 
 
 
Note 14. Cash Flow Information 

The changes in operating assets and liabilities consisted of the following: 

(Increase) decrease: 
Restricted cash 
Account receivable 
Long-term receivables 
Inventories 
Costs and estimated earnings in excess of billings
Prepaid expenses and other current assets 
Income taxes receivables 
Investment in affiliates and other assets 

Increase (decrease): 

Current marketing obligations and other payables
Accounts payable 
Customer deposits (billed or collected) 
Accrued expenses 
Warranty obligations 
Billings in excess of costs and estimated earnings
Long-term warranty obligations 
Income taxes payable 
Deferred revenue (billed or collected) 
Long-term marketing obligations and other payables

April 29, 
 2017 

Year Ended 
April 30, 
 2016 

May 2, 
 2015 

$

$

(18)
(2,718)
2,213
3,581
(6,203)
(980)
4,201
(475)

857
5,544
(1,514)
2,351
(2,986)
536
389
1,331
1,256
(43)
7,322

$

298    $ 

3,789   
2,851   
(5,100)  
4,867   
1,290   
1,061   
(776)  

21   
(9,926)  
(941)  
776   
4,726   
(13,436)  
(710)  
(37)  
2,120   
(456)  
(9,583)   $ 

$

18
6,412
3,234
(1,907)
(1,667)
(575)
(3,084)
912

(146)
5,594
(1,315)
3,128
(2,638)
1,314
1,869
(627)
(250)
3,468
13,740

Supplemental disclosures of cash flow information consisted of the following: 

Cash payments for: 

Interest 
Income taxes, net of refunds 

April 29, 
 2017 

Year Ended 
April 30, 
 2016 

May 2, 
 2015 

$

$

228
3,196

303    $ 
(824)  

289
8,690

Supplemental schedule of non-cash investing and financing activities consisted of the following: 

Demonstration equipment transferred to inventory 
Purchases of property and equipment included in 

accounts payable 

Contributions of common stock under the ESPP 
Contingent consideration related to acquisition of 

ADFLOW 

Note 15. Fair Value Measurement 

April 29, 
 2017 

Year Ended 

April 30, 
 2016 

May 2, 
 2015 

$

218   $

227    $ 

2,524  

840  

142
1,777   

31  

1,955

34

1,510

2,512

—

ASC 820, Fair Value Measurement, defines fair value as the price that would be received to sell an asset or paid to transfer a liability 
(an exit price) in an orderly transaction between market participants at the measurement date.  It also establishes a fair value hierarchy 
which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
value.  The fair value hierarchy within ASC 820 distinguishes between the following three levels of inputs which may be utilized when 
measuring fair value. 

Level 1 - Quoted prices in active markets for identical assets or liabilities. 

Level 2 - Observable inputs other than quoted prices included within Level 1 for the assets or liabilities, either directly or indirectly (for 
example, quoted market prices for similar assets and liabilities in active markets or quoted market prices for identical assets or 
liabilities in markets not considered to be active, inputs other than quoted prices that are observable for the asset or liability, or 
market-corroborated input). 

Level  3  -  Unobservable  inputs  supported  by  little  or  no  market  activity  based  on  our  own  assumptions  used  to  measure  assets  and 
liabilities. 

The fair values for fixed-rate contracts receivable are estimated using a discounted cash flow analysis based on interest rates currently 
being offered for contracts with similar terms to customers with similar credit quality.  The carrying amounts reported on our consolidated 
balance sheets for contracts receivable approximate fair value and have been categorized as a Level 2 fair value measurement.  Fair 
values  for  fixed-rate  long-term  marketing obligations  are estimated  using  a discounted  cash  flow  calculation  applying  interest rates 
currently being offered for debt with similar terms and underlying collateral.  The total carrying value of long-term marketing obligations 
as reported on our consolidated balance sheets within other long-term obligations approximates fair value and has been categorized as 
a Level 2 fair value measurement. 

The following table sets forth by Level within the fair value hierarchy our financial assets and liabilities that were accounted for at fair 
value on a recurring basis at April 29, 2017 and April 30, 2016 according to the valuation techniques we used to determine their fair 
values.  There have been no transfers of assets or liabilities among the fair value hierarchies presented. 

Balance as of April 29, 2017: 
Cash and cash equivalents 
Restricted cash 
Available-for-sale securities: 
Certificates of deposit 
U.S. Government securities 
U.S. Government sponsored entities 
Municipal obligations 
Derivatives - asset position 
Derivatives - liability position 
Contingent liability 

Balance as of April 30, 2016: 
Cash and cash equivalents 
Restricted cash 
Available-for-sale securities: 
Certificates of deposit 
U.S. Government sponsored entities 
Municipal obligations 
Derivatives - liability position 
Contingent liability 

Fair Value Measurements

Level 1 

Level 2 

Level 3 

Total 

$

$

$

$

32,623
216

$

—
400
—
—
—
—
—
33,239

28,328
198

—
—
—
—
—
28,526

$

$

$

—    $ 
—   

12,487   
—   
12,238   
7,588   
64   
(277)  
—   
32,100    $ 

—    $ 
—   

14,927   
8,522   
1,223   
(453)  
—   
24,219    $ 

— $
—

32,623
216

—
—
—
—
—
—
(1,891)
(1,891)

$

12,487
400
12,238
7,588
64
(277)
(1,891)
63,448

— $
—

28,328
198

—
—
—
—
(1,955)
(1,955)

$

14,927
8,522
1,223
(453)
(1,955)
50,790

A roll forward of the Level 3 contingent liability, both short and long-term, for the year ended April 29, 2017 is as follows: 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contingent liability as of April 30, 2016 
Fair value adjustments 
Interest accretion 
Foreign currency translation 

Contingent liability as of April 29, 2017 

  $

  $

1,955
31
53
(148)

1,891

The following methods and assumptions were used to estimate the fair value of each class of financial instrument.  There have been no 
changes in the valuation techniques used by us to value our financial instruments. 

Cash  and  cash  equivalents:    Consists  of  cash  on  hand  in  bank  deposits  and  highly  liquid  investments,  primarily  money  market 
accounts.  The fair value was measured using quoted market prices in active markets.  The carrying amount approximates fair value. 

Restricted cash:  Consists of cash and cash equivalents held in bank deposit accounts to secure issuances of foreign bank guarantees.  The 
fair value of restricted cash was measured using quoted market prices in active markets.  The carrying amount approximates fair value. 

Certificates of deposit:  Consists of time deposit accounts with original maturities of less than three years and various yields.  The fair 
value of these securities was measured based on valuations observed in less active markets than Level 1 investments from a third-party 
financial institution.  The carrying amount approximates fair value. 

U.S. Government securities:  Consists of U.S. Government treasury bills, notes, and bonds with original maturities of less than three 
years and various yields.  The fair value of these securities was measured using quoted market prices in active markets. 

U.S. Government sponsored entities:  Consist of Fannie Mae and Federal Home Loan Bank investment grade debt securities trading 
with sufficient frequency and volume to enable us to obtain pricing information on an ongoing basis.  The fair value of these securities 
was  measured  based  on  valuations  observed  in  less  active  markets  than  Level  1  investments.  The  contractual  maturities  of  these 
investments vary from one month to three years. 

Municipal obligations:  Consist of investment grade municipal bonds trading with sufficient frequency and volume to enable us to obtain 
pricing information on an ongoing basis.  The contractual maturities of these investments vary from two to three years.  The fair value 
of these bonds was measured based on valuations observed in less active markets than Level 1 investments. 

Derivatives  –  currency  forward  contracts:    Consists  of  currency  forward  contracts  trading  with  sufficient  frequency  and  volume  to 
enable us to obtain pricing information on an ongoing basis.  The fair value of these securities was measured based on a valuation from 
a third-party bank.  See "Note 16. Derivative Financial Instruments" for more information regarding our derivatives. 

Contingent liability:  Consists of the fair value of a liability measured on expected future payments relating to a business acquisition if 
future financial performance measures are achieved.  The contingent liability was calculated by estimating the discounted present value 
of expected future payments for estimated performance measure attainment.  To estimate future performance measure attainment, we 
utilized  significant  unobservable  inputs  as  of April 29,  2017  and  April 30,  2016.   The  unobservable  inputs  included  management 
expectations and forecasts for business performance and an estimated discount rate based on current borrowing interest rates.  To the 
extent  that  these  assumptions  changed or  actual  results  differed from  these  estimates,  the  fair value of  the contingent  consideration 
liabilities could change.  The contingent liability is presented in other long-term obligations in our consolidated balance sheets. 

Non-recurring measurements:  The fair value measurement standard also applies to certain non-financial assets and liabilities measured 
at fair value on a nonrecurring basis.  Certain long-lived assets such as goodwill, intangible assets and property, plant and equipment are 
measured at fair value in connection with business combinations or when an impairment is recognized and the related assets are written 
down to fair value.  We did not have any business combinations during the year ended April 29, 2017 and used Level 3 inputs to value 
the assets and liabilities for business combinations during fiscal 2016.  See "Note 4. Business Combinations" for more information.  We 
used Level 3 inputs to measure and record a technology and customer list intangible asset impairment of $830 during fiscal 2017.  See 
"Note 5. Goodwill and Intangible Assets" for more information. 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other measurements using fair value:  Some of our financial instruments, such as accounts receivable, long-term receivables, prepaid 
expense and other assets, costs and earnings in excess of billings and billings in excess of costs, accounts payable, warranty obligations, 
customer  deposits,  deferred  revenue,  and  other  long-term  obligations,  are  reflected  in  the  balance  sheet  at  carrying  value,  which 
approximates fair value due to their short-term nature. 

Note 16. Derivative Financial Instruments 

We  utilize  derivative  financial  instruments  to  manage  the  economic  impact  of  fluctuations  in  currency  exchange  rates  on  those 
transactions denominated in currencies other than our functional currency, which is the U.S. dollar.  We enter into currency forward 
contracts to manage these economic risks.  We account for all derivatives on the balance sheet within accounts receivable or accounts 
payable measured at fair value, and changes in fair values are recognized in earnings unless specific hedge accounting criteria are met 
for cash flow or net investment hedges.  As of April 29, 2017 and April 30, 2016, we had not designated any of our derivative instruments 
as accounting hedges, and thus we recorded the changes in fair value in other (expense) income, net. 

The foreign currency exchange contracts in aggregated notional amounts in place to exchange U.S. dollars at April 29, 2017 and 
April 30, 2016 were as follows: 

Foreign Currency Exchange Forward Contracts: 

U.S. Dollars/Australian Dollars 
U.S. Dollars/Canadian Dollars 
U.S. Dollars/British Pounds 
U.S. Dollars/Singapore Dollars 
U.S. Dollars/Euros 

April 29, 2017 

April 30, 2016 

U.S. 
Dollars

Foreign 
Currency

U.S. 
Dollars 

Foreign 
Currency

7,984  
256  
4,936  
605  
528  

10,669  
345  
3,959  
844  
491  

7,216   
563   
1,795   
261   
147   

10,027
771
1,263
356
132

As of April 29, 2017, there was a net asset and liability of $64 and $277, respectively, and as of April 30, 2016, there was a net liability 
of $453 representing the fair value of foreign currency exchange forward contracts, which was determined using Level 2 inputs from a 
third-party bank. 

Note 17. Commitments and Contingencies 

Litigation:  We are a party to legal proceedings and claims which arise during the ordinary course of business.  We review our legal 
proceedings  and  claims,  regulatory  reviews  and  inspections,  and  other  legal  matters  on  an  ongoing  basis  and  follow  appropriate 
accounting guidance when making accrual and disclosure decisions.  We establish accruals for those contingencies when the incurrence 
of a loss is probable and can be reasonably estimated, and we disclose the amount accrued and the amount of a reasonably possible loss 
in excess of the amount accrued, if such disclosure is necessary for our financial statements to not be misleading.  We do not record an 
accrual  when  the  likelihood of  loss being  incurred  is probable, but  the amount  cannot  be reasonably  estimated, or when  the  loss is 
believed to be only reasonably possible or remote, although disclosures will be made for material matters as required by ASC 450-20, 
Contingencies - Loss Contingencies.  Our assessment of whether a loss is reasonably possible or probable is based on our assessment 
and consultation with legal counsel regarding the ultimate outcome of the matter following all appeals. 

As of April 29, 2017 and April 30, 2016, we did not believe there was a reasonable probability that any material loss for these various 
claims or legal actions, including reviews, inspections or other legal proceedings, if any, would be incurred.  Accordingly, no material 
accrual or disclosure of a potential range of loss has been made related to these matters.  In the opinion of management, the ultimate 
liability  of  all  unresolved  legal  proceedings  is  not  expected  to  have  a  material  effect  on  our  financial  position,  liquidity  or  capital 
resources. 

Warranties:  We offer a standard parts coverage warranty for periods varying from one to five years for most of our products.  We also 
offer additional types of warranties to include on-site labor, routine maintenance and event support.  In addition, the terms of warranties 
on some installations can vary from one to 10 years.  The specific terms and conditions of these warranties vary primarily depending on 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
the type of the product sold.  We estimate the costs which may be incurred under the contractual warranty obligations and record a 
liability in the amount of such estimated costs at the time the revenue is recognized.  Factors affecting our estimate of the cost of our 
warranty obligations include historical experience and expectations of future conditions.  We continually assess the adequacy of our 
recorded warranty accruals and, to the extent we experience any changes in warranty claim activity or costs associated with servicing 
those claims, our accrued warranty obligation is adjusted accordingly. 

During fiscal 2016, we discovered a warranty issue caused by a mechanical device failure within a module for displays primarily in our 
OOH applications built prior to fiscal 2013.  The device failure causes a visual defect in the display.  Over the past 18 months, we have 
deployed preventative maintenance to sites impacted and repaired the defective devices in our repair center.  When certain site locations 
have exceeded an acceptable failure rate, we have refurbished the display to meet customers’ expectations under contractual obligations.  
We increased our accrued warranty obligations by $1,766 during fiscal 2017, $9,174 during fiscal 2016, and $1,168 during fiscal 2015 
for probable and reasonably estimable costs to remediate this issue.  As of April 29, 2017, we had $3,079 remaining in accrued warranty 
obligations for the estimate of probable future claims related to this issue.  While many of our contractual warranty arrangements are 
nearing expiration for product with this issue, we may experience additional discretionary costs to maintain customer relationships or 
for  higher  than  expected  failure  rates.   Accordingly,  it  is  possible  that  the  ultimate  cost  to  resolve  this  matter  may  increase  and  be 
materially different from the amount of the current estimate and accrual. 

Changes in our warranty obligation for the fiscal years ended April 29, 2017 and April 30, 2016 consisted of the following: 

Beginning accrued warranty obligations 
Warranties issued during the period 
Settlements made during the period 
Changes in accrued warranty obligations for pre-existing 

warranties during the period, including expirations 

Ending accrued warranty obligations 

$

27,899   $

$

April 29, 2017   April 30, 2016 
26,481 
10,528  
(18,377 ) 

30,496
10,930
(16,790)

$

3,263  

11,864 
30,496 

Performance  guarantees:  We  have  entered  into  standby  letters  of  credit  and  surety  bonds  with  financial  institutions  relating  to  the 
guarantee of our future performance on contracts, primarily construction type contracts.  As of April 29, 2017, we had outstanding letters 
of credit and surety bonds in the amount of $10,466 and $39,994, respectively.  Performance guarantees are issued to certain customers 
to guarantee the operation and installation of the equipment and our ability to complete a contract.  These performance guarantees have 
various terms, which are generally one year. 

Leases:  We lease vehicles, office space and various equipment for various global sales and service locations, including manufacturing 
space in the United States and China.  Some of these leases, including the lease for manufacturing facilities in Sioux Falls, South Dakota, 
include provisions for extensions or purchase.  The lease for the facilities in Sioux Falls, South Dakota can be extended for an additional 
five years past its current term, which ends approximately March 31, 2022, and it contains an option to purchase the property subject to 
the lease from March 31, 2017 to March 31, 2022 for $9,000, which approximates fair value.  If the lease is extended, the purchase 
option increases to $9,090 for the year ending March 31, 2023 and $9,180 for the year ending March 31, 2024.  Rental expense for 
operating leases was $3,175, $3,031 and $3,020 for the fiscal years 2017, 2016, and 2015, respectively.   

Future minimum payments under noncancelable operating leases, excluding executory costs such as management and maintenance fees, 
with initial or remaining terms of one year or more consisted of the following at April 29, 2017: 

Fiscal years ending 

  Amount 

2018 
2019 
2020 
2021 
2022 
Thereafter 

$

$

2,740
2,038
1,740
1,545
1,298
422
9,783

71 

  
 
 
 
 
 
 
 
 
 
 
Purchase  commitments:  From  time  to  time,  we  commit  to  purchase  inventory,  advertising,  cloud-based  information  systems, 
information technology maintenance and support services, and various other products and services over periods that extend beyond one 
year.  As of April 29, 2017, we were obligated under the following conditional and unconditional purchase commitments, which included 
$400 in conditional purchase commitments: 

Fiscal years ending 

Amount 

2018 
2019 
2020 
2021 
2022 
Thereafter 

$

$

3,251
1,030
253
253
143
379
5,309

Other long-term obligations: We are obligated to pay the following payments for acquisitions and for other various obligations: 

April 29, 2017 

April 30, 2016 

Advertising 
Deferred purchase price 
Other 

Total outstanding 
Less: current liability 

  $

580   $

2,479  
165  

3,224  
1,506  

Other long-term obligations 

  $

1,718   $

589 
3,228 
214 
4,031 
681 
3,350 

Note 18. Subsequent Events 

On June 1, 2017, our Board of Directors declared a regular quarterly dividend of $0.07 per share on our common stock payable on 
June 23, 2017 to holders of record of our common stock on June 13, 2017. 

Note 19. Quarterly Financial Data (Unaudited) 

The following table presents summarized quarterly financial data: 

Fiscal 2017 Quarter Ended 

Net sales 
Gross profit 
Net income (loss) 
Basic earnings (loss) per share 
Diluted earnings (loss) per share 

Net sales 
Gross profit 
Net income (loss) 
Basic earnings (loss) per share 
Diluted earnings (loss) per share 

$

$

$

$

157,146
39,067
5,539
0.13
0.13

August 1, 
 2015 
150,221
35,501
3,776
0.09
0.09

72 

July 30, 
 2016 

October 29,
 2016 

$

January 28, 
 2017 
115,719    $
23,316   
(5,127)  
(0.12)  
(0.12)  

April 29, 
 2017 

143,682
33,724
909
0.02
0.02

169,992
44,308
9,021
0.21
0.20

Fiscal 2016 Quarter Ended 
January 30, 
October 31,
 2016 
 2015 
123,816    $
22,029   
(1,953)  
(0.04)  
(0.04)  

157,668
35,513
3,168
0.07
0.07

$

April 30, 
 2016 
138,463
27,976
(2,930)
(0.07)
(0.07)

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

None. 

Item 9A.  CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

Management of our Company is responsible for establishing and maintaining effective disclosure controls and procedures as defined in 
Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934.  As of April 29, 2017, an evaluation was performed, under 
the supervision and with the participation of management, including our Chief Executive Officer and Chief Financial Officer, of the 
effectiveness of the design and operation of our disclosure controls and procedures.  Based upon that evaluation, the Chief Executive 
Officer and Chief Financial Officer concluded that as of April 29, 2017, our disclosure controls and procedures were effective at the 
reasonable assurance level to ensure information required to be disclosed in this Annual Report on Form 10-K was recorded, processed, 
summarized  and  reported  within  the  time  period  required  by  the  SEC’s  rules  and  forms  and  accumulated  and  communicated  to 
management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure. 

Changes in Internal Control Over Financial Reporting 

During the quarter ended April 29, 2017 and thereafter, there have been no changes in our internal control over financial reporting that 
have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

Management’s Report on Internal Control Over Financial Reporting 

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting,  as  such  term  is 
defined in Rule 13a-15(f) under the Securities Exchange Act of 1934.  Our internal control system was designed to provide reasonable 
assurance  to  our  management  and  board  of  directors  regarding  the  preparation  and  fair  presentation  of  published  financial 
statements.  All  internal  control  systems,  no  matter  how  well  designed,  have  inherent  limitations.  Therefore,  even  those  systems 
determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. 

Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, 
we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal 
Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (2013 
framework).  Based on our evaluation under the framework in Internal Control—Integrated Framework, our management concluded our 
internal control over financial reporting was effective as of April 29, 2017. 

Our internal control over financial reporting as of April 29, 2017 has been audited by Ernst & Young LLP, our independent registered 
public accounting firm, as stated in their report that follows. 

By /s/ Reece A. Kurtenbach 
Reece A. Kurtenbach 
Chief Executive Officer 
June 9, 2017 

By /s/ Sheila M. Anderson 
Sheila M. Anderson 
Chief Financial Officer 
June 9, 2017 

73 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Shareholders of Daktronics, Inc. 

We have audited Daktronics, Inc. and subsidiaries’ (the Company) internal control over financial reporting as of April 29, 2017, based 
on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (2013 framework)  (the COSO criteria).  The Company's management is responsible for maintaining effective internal 
control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the 
accompanying Management’s Report on Internal Control Over Financial Reporting.  Our responsibility is to express an opinion on the 
Company’s internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial 
reporting  was  maintained  in  all  material  respects.    Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial 
reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal 
control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances.  We believe 
that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles.    A  company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the 
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention 
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the 
financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, Daktronics, Inc. and subsidiaries maintained, in all material respects, effective internal control over financial reporting 
as of April 29, 2017, based on the COSO criteria. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States),  the 
consolidated balance sheets of Daktronics, Inc. and subsidiaries as of April 29, 2017 and April 30, 2016, and the related consolidated 
statements of operations, comprehensive income, shareholders’ equity and cash flows for each of the three years in the period ended 
April 29, 2017 of Daktronics, Inc. and subsidiaries and our report dated June 9, 2017 expressed an unqualified opinion thereon.  

/s/ Ernst & Young LLP 
Minneapolis, Minnesota 
June 9, 2017  

74 

  
 
 
 
 
 
 
 
 
 
 
 
 
Item 9B.  OTHER INFORMATION 

None 

PART III. 

Item 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The information required by this Item 10 will be included under the captions “Proposal One - Election of Directors” and “Corporate 
Governance” in our Proxy Statement for our 2017 annual meeting of shareholders (“Proxy Statement”) to be filed within 120 days after 
our  most  recent  fiscal  year-end.  Information  concerning  the  compliance  of our officers,  directors  and  10 percent  shareholders  with 
Section 16(a) of  the  Securities  Exchange Act  of  1934  is  incorporated  by  reference  to  the  information  to  be  contained  in  the  Proxy 
Statement under the caption “Section 16(a) Beneficial Ownership Reporting Compliance.”  The information regarding Audit Committee 
members  and  “Audit  Committee  Financial  Experts”  is  incorporated  by  reference  to  the  information  to  be  contained  in  the  Proxy 
Statement under the caption “Corporate Governance–Committees of the Board of Directors.”  The information regarding our Code of 
Conduct  is  incorporated  by  reference  to  the  information  to  be  contained  in  the  Proxy  Statement  under  the  heading  “Corporate 
Governance – Code of Conduct.” 

Item 11.  EXECUTIVE COMPENSATION 

Information  regarding  the  compensation  of  our  directors  and  officers  for  the  fiscal  year  ended April 29,  2017  will  be  in  the  Proxy 
Statement  under  the  heading  “Proposal  One  -  Election  of  Directors”  and  “Executive  Compensation”  and  is  incorporated  herein  by 
reference. 

We maintain a Code of Conduct which applies to all of our employees, officers and directors.  Included in the Code of Conduct are 
ethics provisions that apply to our Chief Executive Officer, Chief Financial Officer and all other financial and accounting management 
employees.  A copy of our Code of Conduct can be obtained from our website at www.daktronics.com on the Investor Relations page 
and will be made available free of charge to any shareholder upon request.  Information on or available through our website is not part 
of this Form 10-K.  We intend to disclose any waivers from, or amendments to, the Code of Conduct by posting a description of such 
waiver or amendment on our Internet website.  However, to date, we have not granted a waiver from the Code of Conduct. 

Item  12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED 
STOCKHOLDER MATTERS 

The  security  ownership  of  certain  beneficial  owners  and  management  will  be  contained  in  the  Proxy  Statement  under  the  heading 
“Security  Ownership  of  Certain  Beneficial  Owners  and  Management”  and  “Executive  Compensation  -  Securities  Authorized  for 
Issuance Under Equity Compensation Plans” and is incorporated herein by reference. 

Item 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE 

Information  required  by  this  item  is  incorporated  by  reference  from  the  sections  entitled  “Proposal  One  –  Election  of  Directors  – 
Independent  Directors”  and  “Corporate  Governance  -  Compensation  Committee  Interlocks  and  Insider  Participation”  that  will  be 
contained in our Proxy Statement.  There were no related party transactions in fiscal 2017. 

Item 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES 

Information regarding our principal accountant will be contained in the Proxy Statement under the heading “Proposal Three - Ratification 
of Appointment of Independent Registered Public Accounting Firm” and is incorporated herein by reference. 

75 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV. 

Item 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 

(a)(1)  Financial Statements 

Our financial statements, a description of which follows, are contained in Part II, Item 8: 

Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets as of April 29, 2017 and April 30, 2016 
Consolidated Statements of Operations for each of the three fiscal years ended April 29, 2017, April 30, 2016, and May 2, 2015 
Consolidated Statements of Comprehensive Income for each of the three fiscal years ended April 29, 2017, April 30, 2016, and 
May 2, 2015 
Consolidated Statements of Shareholders’ Equity for each of the three fiscal years ended April 29, 2017, April 30, 2016, and May 
2, 2015 
Consolidated Statements of Cash Flows for each of the three fiscal years ended April 29, 2017, April 30, 2016, and May 2, 2015 
Notes to the Consolidated Financial Statements 

(2) 

Schedules 

The following financial statement schedule is submitted herewith: 

Schedule II – Valuation and Qualifying Accounts 

Other schedules are omitted because they are not required or are not applicable or because the required information is included 
in the financial statements listed above. 

(3) 

Exhibits 

A list of exhibits required to be filed as part of this report is set forth in the Index of Exhibits, which immediately precedes such 
exhibits, and is incorporated herein by reference. 

All Sport®, Daktronics®, DakStats®, DataTime®, Fuelight™, Fuelink™, Galaxy®, GalaxyPro™, OmniSport®, ProAd®, ProPixel®, 
ProRail®, ProStar®, ProTour®, Sportsound®, Valo®, Vanguard®, Venus®, V-Net®, Visiconn®, V-Tour®, and V-Link® are trademarks 
of Daktronics, Inc.  All other trademarks referenced are the intellectual property of their respective companies. 

76 

  
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Annual 
Report to be signed on its behalf by the undersigned, thereunto duly authorized, on June 9, 2017. 

DAKTRONICS, INC. 

By:  /s/ Reece A. Kurtenbach 

Chief Executive Officer and President 
(Principal Executive Officer) 

By:  /s/ Sheila M. Anderson 

Chief Financial Officer 
(Principal Financial Officer and Principal Accounting Officer) 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on 
behalf of the Registrant and in the capacities and on the dates indicated. 

Signature 

Title 

Date 

By /s/ Byron J. Anderson 
Byron J. Anderson 

By /s/ Robert G. Dutcher 
Robert G. Dutcher 

By /s/ Nancy D. Frame 
Nancy D. Frame 

By /s/ Reece A. Kurtenbach 

Reece A. Kurtenbach 

By /s/ James B. Morgan 
James B. Morgan 

By /s/ John L. Mulligan 
John L. Mulligan 

By /s/ John P. Friel 
John P. Friel 

By /s/ Kevin P. McDermott 
Kevin P. McDermott 

Director 

June 9, 2017 

Director 

June 9, 2017 

Director 

June 9, 2017 

Director 

June 9, 2017 

Director 

June 9, 2017 

Director 

June 9, 2017 

Director 

June 9, 2017 

Director 

June 9, 2017 

77 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DAKTRONICS, INC. AND SUBSIDIARIES 
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS 
(in thousands) 

Description 

For the year ended April 29, 2017: 
Deducted from asset accounts: 

Additions 

Balance at
Beginning 
of Year 

Charged to
Costs and 
 Expenses 

Charged to 
Other   
Accounts 

Deductions  

Balance 
at End  
of Year 

Allowance for doubtful accounts 
Allowance for excess and obsolete inventories 

$

2,797 $
4,975

2,496 $
2,437

$ 

—   
(68)  (a) 

(2,683) (b) $
(2,377) (c)

2,610
4,967

For the year ended April 30, 2016: 
Deducted from asset accounts: 

Allowance for doubtful accounts 
Allowance for excess and obsolete inventories 

For the year ended May 2, 2015: 
Deducted from asset accounts: 

Allowance for doubtful accounts 
Allowance for excess and obsolete inventories 

2,316
3,998

2,539
2,692

934
3,475

(150)
2,701

—   
12  (a) 

(453) (b)
(2,510) (c)

—   
2  (a) 

(73) (b)
(1,397) (c)

2,797
4,975

2,316
3,998

(a) 
(b)  
(c)  

Translation adjustment on foreign subsidiary balances 
Write-off of uncollected accounts, net of collections 
Obsolete and excess inventory disposals 

78 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Index of Exhibits 

Certain of the following exhibits are incorporated by reference from prior filings.  The form with which each exhibit was filed and 
the date of filing are as indicated below; the reports described below are filed as Commission File No. 0-23246 unless otherwise 
indicated. 

3.1 

3.2 

4.1 

4.2 
4.3 

4.5 

4.6 

4.7 

4.8 

4.9 

Amended and Restated Articles of Incorporation of the Company (Incorporated by reference to Exhibit 3.1 filed with 
our Quarterly Report on Form 10-Q on August 30, 2013). 

Amended and Restated Bylaws of the Company (Incorporated by reference to Exhibit 3.4 filed with our Annual Report 
on Form 10-K on June 12, 2013). 
Form of Stock Certificate evidencing Common Stock, without par value, of the Company (Incorporated by reference to 
Exhibit 4.1 filed with our Amendment No. 1 to the Registration Statement on Form S-1 on January 12, 1994 as 
Commission File No. 33-72466). 
Rights Agreement (Incorporated by reference to Exhibit 4.1 filed with our Form 8-A on August 29, 2008). 
Daktronics, Inc. 2007 Incentive Stock Plan (Incorporated by reference to Exhibit 10.1 filed with our Quarterly Report on 
Form 10-Q on August 20, 2007).* 
Daktronics, Inc. 2015 Incentive Stock Plan ("2015 Plan") (Incorporated by reference to Exhibit A to the Company's 
Definitive Proxy Statement on Schedule 14A filed on July 14, 2015).* 
Form of Restricted Stock Award Agreement under the 2015 Plan (Incorporated by reference to Exhibit 10.2 filed with 
our Current Report on Form 8-K on September 3, 2015).* 
Form of Non-Qualified Stock Option Agreement Terms and Conditions under the 2015 Plan (Incorporated by reference 
to Exhibit 10.3 filed with our Current Report on Form 8-K on September 3, 2015).* 
Form of Incentive Stock Option Terms and Conditions under the 2015 Plan (Incorporated by reference to Exhibit 10.4 
filed with our Current Report on Form 8-K on September 3, 2015).* 
Form of Restricted Stock Unit Terms and Conditions under the 2015 Plan (Incorporated by reference to Exhibit 10.5 
filed with our Current Report on Form 8-K on September 3, 2015).* 

10.1  Amended and Restated Deferred Compensation Agreement Between the Company and Aelred Kurtenbach (Incorporated 

by reference to Exhibit 10.1 filed with our Annual Report on Form 10-K on June 28, 2004).* 

10.2  Credit Agreement dated November 15, 2016 by and between the Company and U.S. Bank National Association 

(Incorporated by reference to Exhibit 10.2 filed with our Current Report on Form 8-K filed on November 16, 2016). 

10.3  Revolving Note dated November 15, 2016 issued by the Company to U.S. Bank National Association (Incorporated by 

reference to Exhibit 10.3 filed with our Current Report on Form 8-K filed on November 16, 2016). 

10.4  Amended and Restated Loan Agreement dated November 15, 2016 by and between the Company and Bank of America, 

N.A.  (Incorporated by reference to Exhibit 10.4 filed with our Current Report on Form 8-K filed on November 16, 
2016). 

10.5  Continuing and Unconditional Guaranty dated November 15, 2016 by and between the Company and Bank of America, 

N.A. (Incorporated by reference to Exhibit 10.5 filed with our Current Report on Form 8-K filed on November 16, 
2016). 

10.6  Amended and Restated Loan Agreement dated May 5, 2017 by and between the Company and Bank of America, N.A. 

(1) 
Subsidiaries of the Company.  (1) 

21.1 
23.1  Consent of Ernst & Young LLP.  (1) 
24 
31.1  Certification of the Chief Executive Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange 

Power of Attorney.  (1) 

Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. (1) 

31.2  Certification of the Chief Financial Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange 

Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. (1) 

32.1  Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. 

Section 1350). (1) 

32.2  Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. 

Section 1350). (1) 

79 

  
 
 
 
 
101 

The following financial information from our Annual Report on Form 10-K for the fiscal year ended April 29, 2017, 
formatted in Extensible Business Reporting Language (XBRL): (i) the Consolidated Balance Sheets, (ii) the 
Consolidated Statements of Operations, (iii) the Consolidated Statements of Comprehensive Income, (iv) the 
Consolidated Statements of Shareholders' Equity, (v) the Consolidated Statements of Cash Flows, (vi) Notes to 
Consolidated Financial Statements, and (vii) document and entity information. (1) 

(1)  Filed herewith electronically. 
* 

Indicates a management contract or compensatory plan or arrangement. 

80 

  
 
 
 
 
 
DAKTRONICS, INC. 
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.1 

In connection with the Annual Report on Form 10-K of Daktronics, Inc. (the “Company”) for the annual period ended April 29, 
2017 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Reece A. Kurtenbach, Chief 
Executive Officer of the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002, that to my knowledge: 

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company. 

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the 
Company and furnished to the Securities and Exchange Commission or its staff upon request. 

/s/ Reece A. Kurtenbach 
Reece A. Kurtenbach 
Chief Executive Officer 
June 9, 2017 

DAKTRONICS, INC. 
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.2 

In connection with the Annual Report on Form 10-K of Daktronics, Inc. (the “Company”) for the annual period ended April 29, 
2017 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Sheila M. Anderson, Chief Financial 
Officer of the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley 
Act of 2002, that to my knowledge: 

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company. 

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the 
Company and furnished to the Securities and Exchange Commission or its staff upon request. 

/s/ Sheila M. Anderson 
Sheila M. Anderson 
Chief Financial Officer 
June 9, 2017 

81 

 
 
 
 
 
 
 
 
 
 
 
DIRECTORS & COMPANY MANAGERS 

INDEPENDENT DIRECTORS 

Robert G. Dutcher2 
Former Strategic Advisor Lead Member of 
MEDRAD, Inc. 

Nancy D. Frame3 
Former Deputy Director 
U.S. Trade and Development Agency 

Kevin McDermott1 
Former Partner 
KPMG LLP 

John Friel1, 2 
CEO Vascor, Inc. 
Former President & CEO of  MEDRAD, 
Inc. 

Byron J. Anderson2, 3 
Former Senior Vice President 
Agilent Technologies, Inc. 

John L. Mulligan1 
Former Investment Associate 
UBS Financial Services, Inc. 

James B. Morgan1, 3 
Former President and CEO 
Daktronics, Inc. 

1 Member of Audit Committee 
2 Member of Compensation Committee 
3 Member of Nominating and Governance Committee 

Reece A. Kurtenbach 
Chairman of the Board, President and CEO 

NON-INDEPENDENT DIRECTORS 

Sheila M. Anderson 
Chief Financial Officer and Treasurer 

Matthew J. Kurtenbach 
Vice President Manufacturing 

NAMED EXECUTIVE OFFICERS 

Bradley T. Wiemann 
Executive Vice President Commerical, 
High School Park and Recreation, and 
Transportation Business Units 

Carla S. Gatzke 
Vice President Human Resources, 
Secretary 

Brett D. Wendler 
Vice President Engineering 

Sarah Rose 
Vice President Services 

Rich E. Hinz 
Vice President Information Technology 

OTHER OFFICERS 

Jay W. Parker 
Vice President Live Events Sales 

Seth T. Hansen 
Vice President Project Management 

Pete F. Egart 
Vice President EMELA Sales 

Daniel J. Chase 
Vice President Asia-Pacific Sales 

Judd Guthmiller 
Vice President International Operations 

82 

 
 
 
 
 
 
 
 
 
 
 
 
 
INVESTOR RELATIONS 
You can contact Daktronics Investor Relations at any time to 
order financial documents such as our Annual Report or Form 
10-K free of charge. 

You may contact us about any investment related questions, via 
phone,  fax,  email,  or  through  our  website.  Our  contact 
information is: 

Daktronics, Inc. 
Investor Relations 
201 Daktronics Drive 
Brookings, SD 57006 
Website: www.daktronics.com 
Email: investor@daktronics.com 
Phone: 605-692-0200 
Fax: 605-697-4700 

TRANSFER AGENT 
Wells Fargo Bank Minnesota, N.A. 
Shareowner Services 
1110 Centre Pointe Curve, Suite 101 
Mendota Heights, MN 55120 

Inquiries related to stock transfers or lost certificates should be 
directed  to Wells  Fargo Shareowner  Services  by  calling 800-
468-9716 or 651-450-4064. 

INDEPENDENT AUDITORS 
Ernst & Young, LLP Minneapolis, Minnesota 

LEGAL COUNSEL 
Winthrop & Weinstine, P.A., Minneapolis, Minnesota 

ANNUAL MEETING 
The  annual  meeting  of  shareholders  will  be  held  August  30, 
2017 at Daktronics headquarters in Brookings, South Dakota, 
at 7:00 pm Central Daylight Time.  Shareholders of record on 
June 26, 2017 will be eligible to vote at the meeting. 

FORM 10-K AND OTHER REPORTS 
Copies of the Company’s Annual Report on Form 10-K for the 
year  ended  April  29,  2017,  filed  with  the  Securities  and 
Exchange  Commission,  are  available  without  charge  upon 
written request to the Investor Relations Dept., Daktronics, Inc., 
201 Daktronics Drive, Brookings, South Dakota, 57006-5128; 
by  calling  800-605-DAKT  (3258);  or  by  accessing  the 
Company’s website at www.daktronics.com 

STOCK PRICE HISTORY 
Our  common  stock  trades  on  The  NASDAQ  Global  Select 
Market under the symbol DAKT.  High and low sales prices of 
our common stock for fiscal years 2017 and 2016 are presented 
below. 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

FISCAL 2017 
Low 
High 

8.55 
9.97 
11.00 
10.17 

6.00 
6.45 
8.19 
8.97 

FISCAL 2016 
Low 
High 
$10.13 
$12.23 
8.20 
12.24 
7.37 
10.25 
6.90 
8.72 

ADDITIONAL INFORMATION 
Visit us at www.daktronics.com for additional information on 
upcoming  and  future  projects,  product  offerings,  and  other 
items of interest. 

Cautionary Notice Regarding Forward-Looking Statements: 
This  annual  report,  including  information  incorporated  by  reference  and  the  Annual  Report  on  Form  10-K,  contains  both  historical  and  forward-looking 
statements that involve risks, uncertainties and assumptions. The statements contained in this report that (including exhibits and any information incorporated 
by reference) are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 
21B of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions and strategies for the future. These 
statements appear in a number of places in this report and include all statements that are not historical statements of fact regarding the intent, belief or current 
expectations with respect to, among other things: our financing plans; trends affecting our financial condition or results of operations; our growth strategy and 
operating strategy; our competition; our business outside of the United States; our large contracts with significant customers; our ability to protect our intellectual 
property rights; excess production capacity or capacity needs; our involvement in litigation; difficult conditions of the economy; and the declaration and payment 
of dividends. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar expressions and variations 
thereof  are  intended  to  identify  forward-looking  statements.  Investors  are  cautioned  that  any  such  forward-looking  statements  are  not  guarantees  of  future 
performance  and  involve  risk  and  uncertainties,  many  of  which  are  beyond  our  ability  to  control,  and  that  actual  results  may  differ  materially  from  those 
projected in the forward-looking statements as a result of various factors discussed herein, including those discussed in the section of the Annual Report on 
Form 10-K entitled “Item 1A. Risk Factors” and “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations” and those 
factors discussed in detail in our other filings with the Securities and Exchange Commission. 

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