Quarterlytics / Consumer Cyclical / Specialty Retail / DICK’S Sporting Goods

DICK’S Sporting Goods

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Ticker dks
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Sector Consumer Cyclical
Industry Specialty Retail
Employees 10,000+
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FY2010 Annual Report · DICK’S Sporting Goods
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2010 ANNUAL REPORT 

SALES
(in millions)

ADJUSTED NET INCOME1
(in millions)

OPERATING MARGINS1

GROSS PROFIT MARGINS

4
1
1
,
3
$

8
8
8
,
3
$

0
3
1
,
4
$

3
1
4
,
4
$

1
7
8
,
4
$

5
.
8
0
1
$

6
.
0
5
1
$

1
.
4
3
1
$

4
.
1
4
1
$

4
.
8
9
1
$

%
3
.
6

%
9
.
6

%
8
.
5

%
3
.
5

%
9
.
6

%
8
.
8
2

%
8
.
9
2

%
7
.
8
2

%
6
.
7
2

%
7
.
9
2

2006

2007

2008

2009

2010

2006

2007

2008

2009

2010

2006

2007

2008

2009

2010

2006

2007

2008

2009

2010

FINANCIAL HIGHLIGHTS

Fiscal Year 

(dollars in thousands, except per share data)

2010 

2009 

2008

Net sales 
Gross profit 
Gross profit margin 
Selling, general and administrative expenses 
Pre-opening expenses 
Merger and integration costs 
Impairment of goodwill and other intangible assets 
Impairment of store assets 
Income from operations 
Net income (loss) 
Adjusted net income1 
Diluted earnings (loss) per common share 
Adjusted diluted earnings per common share1 
Diluted weighted average shares outstanding (in thousands) 
Adjusted diluted weighted average shares outstanding (in thousands) 
Total stockholders’ equity 
EBITDA 
Adjusted EBITDA1 
Same store sales increase (decrease) 2 
Store count (Dick’s Sporting Goods stores) 

$	 4,871,492 
	 1,449,030 
29.7% 
	 1,129,293 
10,488 
— 
— 
— 
309,249 
182,077 
198,396 
1.50 
1.63 
121,724 
121,724 
$	 1,363,581 
421,921 
$	
449,118 
$	
7.4% 
444 

$	
$	
$	
$	

$  4,412,835 
  1,216,936 
27.6% 
972,025 
9,227 
10,113 
— 
— 
225,571 
135,359 
141,427 
1.15 
1.20 
117,955 
117,955 
$  1,083,227 
328,667 
$ 
336,302 
$ 
(1.4%) 
419 

$ 
$ 
$ 
$ 

$  4,130,128
  1,184,049
28.7%
928,170
16,272
15,877
164,255
29,095
30,380
(39,865)
134,138
(0.36)
1.15
111,662
116,650
893,577
121,983
326,462
(4.8%)
384

$ 
$ 
$ 
$ 

$ 
$ 
$ 

1  Results exclude goodwill, other intangible and store asset impairment charges, merger and integration costs, expenses associated with the 

closure of 12 underperforming Golf Galaxy stores in 2010 and a litigation settlement charge in 2010.

2  2008 same store sales include Dick’s Sporting Goods sales only. 2009 same store sales include Dick’s Sporting Goods and Golf Galaxy sales. 

2010 same store sales include Dick’s Sporting Goods, Golf Galaxy and the Company’s e-commerce business.

	
 
 
 
 
	
 
 
	
 
 
	
 
 
	
 
 
	
 
 
	
 
 
	
 
 
	
 
 
	
 
 
PASSION  AGILITY  FOCUS

At Dick’s Sporting Goods we have precisely what it takes  
to excel in the sporting goods industry: We combine a  
true passion for our business, with exceptional agility in 
managing market shifts, and an unwavering focus on 
delivering long-term results. Together, these attributes have 
fueled our progress over more than six decades, translating 
into exceptional staying power. They have also made us an 
undisputed leader in our industry, with the largest store 
network and the strongest record for driving profits of any 
publicly held full-line sporting goods retailer in the nation.

STRATEGIES FOR 
PROFITABLE GROWTH

Expand our store network

Develop our e-commerce channel 

Drive margin growth through: 

 •  Inventory management
 •  Private brand sales
 •  Regionalization
 •  Unique vendor relationships 
 •  Store enhancements
 •  Operating leverage

4

2

1

16

2

3

9

1

5

29

36

5

15

4

2

1

10

3

1

9

1

1

1

15

2

1

1

1

1

6

Store Support Center

Distribution Centers

Dick’s Sporting Goods Stores 

444

Golf Galaxy Stores 

81

13

2

7

4

7

4

16

1

4

1

3

1

17

1

9

36

22

7

6

1

2

18

6

8

2

1

3

1

7

1

14

4

9

14

5

20

4

23

5

9

16

3

CONSISTENT  
STORE GROWTH 

(Dick’s Sporting Goods Stores)

3
6
1

4
3
2

5
5
2

4
9
2

0
4
3

4
8
3

9
1
4

4
4
4

3
0
0
2

4
0
0
2

5
0
0
2

6
0
0
2

7
0
0
2

8
0
0
2

9
0
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2

0
1
0
2

1

DEAR	FELLOW	SHAREHOLDERS

Baseball great Willie Mays once observed that the real challenge doesn’t lie in being good at sports 

from time to time, but in being good at sports every day. His point, of course, is that top athletes 

consistently rise above the difficulties that life casts in their path to deliver strong and steady 

performance over the long term. The same can be said of top companies, and in 2010, Dick’s Sporting 

Goods once again demonstrated our ability to be good, every day. We did this by rising above the 

challenges that impacted our market to deliver strong financial and operational performance, make 

strategic investments in our business, and develop a targeted plan to fuel our continued progress.  

EXCEPTIONAL AGILITY 

Since our inception, our management team has continuously evaluated the dynamics that impact 
our market, gaining valuable insight into the forces within each business cycle that could ultimately 
impede or drive our progress. Over the years, our success in identifying these forces and leveraging 
them to our advantage has given us exceptional market agility, which we use to proactively manage 
market challenges and deliver strong financial performance.

In 2010, we continued to demonstrate our market agility, posting marked increases in both 
earnings and sales, and delivering impressive same store sales in our Dick’s Sporting Goods  
and Golf Galaxy chains, as well as in our e-commerce channel. We increased our consolidated 
non-GAAP earnings per diluted share by 36 percent to $1.63, compared with consolidated non-
GAAP earnings per diluted share of $1.20 in 2009. We improved our overall same store sales by  
7.4 percent, compared with a decline of 1.4 percent in 2009. We also opened 26 new Dick’s Sporting 
Goods locations during 2010, representing a 6 percent growth rate. We accomplished this growth 
while continuing to implement our store remodeling program, and still maintaining our focus on 
strengthening our balance sheet. As a result, we ended the year with $546 million in cash and cash 
equivalents and no outstanding borrowings under our revolving credit facility. 

2

PASSION FOR OUR BUSINESS  
AND FOCUS ON THE LONG TERM

One of the cornerstones of Dick’s success is quite basic: 
We love what we do. We literally have a passion for 
sports, and that passion translates into a commitment to 
excellence that cuts across every area of our operations, 
enabling us to maintain the discipline required to deliver 
steady growth and progress, even in some of the toughest 
market conditions. Our passion also drives us to maintain 
an unwavering focus on long-term performance. With  
this in mind, we have identified three main growth 
drivers, geared to help us deliver strong performance  
in the years ahead as our nation’s economy continues  
its path to recovery:

Expand our store network // While the sluggish economy 
has limited growth opportunities throughout the industry, 
we continue to drive measured expansion. We also 
continue to plan ahead, and in 2010, we conducted a 
meticulous evaluation of our future growth potential, 
taking into account a wide range of factors, including 
consumer and industry trends, and regional 
demographics. Through this process, we identified  
the opportunity to more than double the size of our  
store network, opening a cumulative total of at least  
900 stores across the nation over the long term. We are 
committed to capitalizing on this opportunity, and in 2011, 
we expect to open approximately 34 new Dick’s Sporting 
Goods locations, accelerating our pace of store growth  
to 8 percent.

Grow our e-commerce business // Our e-commerce 
business represents only a small percentage of our 
consolidated business, and we are taking decisive steps 
to leverage its full potential — not simply as an additional 
distribution channel, but also as a true extension of  
our brick-and-mortar stores. To this end, our priorities 
are content, profitability and sales, in that order. We  
are working to develop a distinctive, content-rich 
e-commerce presence that provides visitors with the 
same exceptional quality, authentic atmosphere and 
expertise customers receive in our stores, while also 
offering them a trusted resource for accurate and 

OUR GOAL

is to be the number one sports 
and fitness specialty retailer 
for all athletes and outdoor 
enthusiasts, through the 
relentless improvement  
of everything we do.

2010 RESULTS

PERFORMANCE

Posted sales of $4.9 billion, an 
increase of more than 10 percent 
compared with 2009

Drove meaningful improvement in 
margins compared with 2009

Strengthened our balance sheet 
and fortified our cash position

Increased our non-GAAP earnings 
per diluted share by 36 percent to 
$1.63 compared with 2009

GROWTH

Added 26 new Dick’s Sporting 
Goods stores 

Remodeled 12 Dick’s Sporting 
Goods stores and relocated an 
additional 2 stores 

Fueled performance in our  
Golf Galaxy franchise, opening 
two new stores and closing select 
locations

Expanded our e-commerce 
functionality, setting the stage  
for significant future growth

3

in-depth information on sports and sporting goods.  
To drive the profitability of our e-commerce business,  
we are complementing our in-store associate ordering 
system with the addition of in-store pickup and  
ship-from-store capabilities. Additionally, we will adjust 
our online product assortment to emphasize higher 
margin merchandise, such as apparel and accessories. 
We expect these efforts, combined with a more robust 
multi-channel marketing strategy that leverages a range 
of traditional, digital and social media, to drive continued 
growth in sales. 

Drive margin growth // We are deeply committed to 
ensuring that our growth is always quality growth that 
does not come at the expense of profitability. One of  
the ways we ensure this is by employing strategies to 
increase our margins, including efficient inventory 
management, private brand sales, regionalization, vendor 
relationships, store enhancements and gaining leverage 
from our growing sales levels:

•  Inventory management – We use inventory management 
tactics to increase turns and reduce clearance levels. 
These practices enable us to take inventory out of the 
system and mitigate markdowns, helping to create 
efficiencies and drive margin rates. We also utilize a 
system to classify the different business categories 
within our stores, allowing us to move certain inventory 
out of lower volume stores and either relocate it to 
higher volume stores or purge it from the system.

•  Private brands – The vertical integration of our private 
brands means that they inherently generate higher 
merchandise margins than the products they replace. 
We are committed to continuing to develop and grow 
these brands in the future.

•  Regionalization – We utilize targeted regionalization 
strategies to get the right merchandise to the right 
stores at the right time, while coordinating the 
appropriate marketing efforts. In the process, we  
are providing our customers with exactly what they  
need when they need it, thereby improving sales  
and inventory turns, and reducing future clearance.  
We believe we can use our regionalization strategy  
to generate significant margin growth, particularly  
in our Team Sports and Lodge stores. 

•  Vendor relationships – We are a top customer for many 
of our key vendors, and they appreciate the fact that we 
have a robust distribution network and a business with 
significant growth potential. We are leveraging these 
relationships by developing exclusive merchandise, 
promotions and in-store events.

•  Store enhancements – We continuously enhance 

our stores through such initiatives as remodeling, 
remerchandising and introducing new sales concepts.  
In 2010, we incorporated Nike Field House shops, and 
we continued converting our Footwear deck from a 
full-service model to a shared-service model, which 
allows us to provide service for higher end products, 
while enabling customers to help themselves with other 
products. Our customers have responded favorably to 
this concept, expressing increased satisfaction about 
the breadth of our product assortment and the 
convenience of the shopping experience we provide.

4

STAYING POWER

The recessionary environment of the past three years has 
presented the retail industry with the toughest market 
conditions since the Great Depression. Dick’s ability to 
deliver profitable growth within this environment is a 
testament to our proven business strategy, experienced 
management team, strong infrastructure and powerful 
brand. Our results also reflect the importance that sports 
play in the lives of our target audience: core athletes and 
outdoor enthusiasts, who steadily pursue the activities 
they love in every season. By faithfully identifying and 
serving the exacting needs of this customer group, Dick’s 
has fulfilled the difficult task that Mays described of 
“being good every day.”

We move forward proud with our accomplishments  
and energized about our potential. We have weathered 
numerous storms and in the process, we have continued 
to build our company, strengthen our balance sheet and 
refine our strategy. As a result, we are solidly positioned 
to generate significant growth and increased operating 
margins in the coming years. As we pursue these goals, 
we remain grateful to our employees, business partners 
and shareholders for their ongoing support of our efforts.

Edward W. Stack
Chairman and Chief Executive Officer

CORPORATE  
RESPONSIBILITY

At	Dick’s	we	firmly	believe	that	success	
brings	responsibility,	and	as	we	build	
our	business,	we	also	develop	programs	
to	give	back	to	the	many	communities	
where	we	live	and	work.	In	2010,	we	
underscored	our	commitment	to	these	
efforts	by	establishing	the	Dick’s	
Sporting	Goods	Foundation	to	coordinate	
and	guide	our	various	philanthropic	
activities.	One	of	these	activities	is	the	
Dick’s	Sporting	Goods	Community	Youth	
Program,	through	which	we	donate	
sports	equipment	to	youth	organizations	
nationwide.	Each	year,	our	Community	
Youth	Program	provides	approximately	
one	million	children	with	the	sporting	
goods	they	need	to	learn	new	sports	and	
to	play	the	sports	they	love.	We	are	also	
a	corporate	partner	for	the	Thanks	and	
Giving	campaign,	which	was	developed	
by	St.	Jude	Children’s	Research	
Hospital	to	fund	cutting-edge	research	
and	to	provide	treatment	for	children	
with	cancer	and	other	catastrophic	
diseases.	We	further	demonstrate	our	
commitment	to	corporate	responsibility	
by	proudly	featuring	the	LIVESTRONG	
collection	of	apparel,	footwear	and	
fitness	equipment	in	our	Dick’s	Sporting	
Goods	stores.	Developed	by	Nike	and		
the	Lance	Armstrong	Foundation,		
the	LIVESTRONG	brand	has	become	a	
powerful	vehicle	in	the	effort	to	fund	
cancer	research,	and	every	sale	we	
make	of	this	merchandise	promotes		
this	vital	cause.

5

THE ULTIMATE 
SPORTING GOODS 
DESTINATION

Our specialty stores are dedicated,  

full-service destinations, including  

the Golf Pro Shop, the Lodge,  

the Fitness Center, Footwear,  

Team Sports, and Athletic Apparel.

In the highly fragmented market for sporting 
goods, Dick’s Sporting Goods stands apart. Our 
distinction lies in an unwavering commitment  
to being the ultimate destination store for core 
athletes and outdoor enthusiasts in every activity, 
in every season. We accomplish this through our 
store-within-a-store concept, which unites 
several sports specialty stores under a single 
roof. Within each specialty store, we offer the 
premier amenities typically found in a sporting 
goods boutique, including authentic merchandise 
from top national name brands, exclusive private-
label products and a menu of specialized 
services. We also staff each store with highly 
knowledgeable sales associates, many of whom 
are field-specific experts who regularly use the 
equipment we sell and can offer our customers 
personal insight and informed guidance. We back 
these amenities with all of the advantages of a 
national full-line retailer, including competitive 
pricing, access to exclusive products and 
promotions, and a broad and deep inventory of 
high-quality merchandise for a vast range of 
sports and athletic pursuits. In short, we combine 
the premium shopping experience of a specialty 
store with the scale and service of a best-in-class 
retail chain — making Dick’s the ideal choice for 
every sporting goods need.

7

A COMMITMENT TO 
EXCEPTIONAL SERVICE 

We’ve earned our position as a market 

leader by delivering outstanding customer 

satisfaction through a combination of great 

products and exceptional service standards.

As the largest and most profitable publicly held full-line 
sporting goods retailer in the United States, Dick’s 
Sporting Goods is an undisputed retail powerhouse, with 
an exceptional breadth of products, an extensive range  
of locations, and the ability to offer such advantages as 
early access to new merchandise, special events and 
promotions, and competitive pricing. Yet, the quality that 
most clearly defines Dick’s within our market remains 
our exceptional service standard, which is backed by  
an unwavering commitment to delivering personalized 
attention and value-added amenities to every customer, 
in every location, every day. How do we do it? We focus  
on stocking authentic, top-quality merchandise from 
tried-and-true brands. We insist on offering value-added 
specialty services, like golf club repair, bicycle tuning, 
lacrosse stick stringing and fishing line spooling. And we 
believe in providing our customers with ready access to 
high-caliber sales associates who truly “live” our brand, 
including experienced athletes and sports enthusiasts 
with real-life knowledge of our products. All in all,  
we pour exceptional energy into ensuring that every 
customer who walks through our doors has easy access 
to the targeted products, value-added services and 
personalized attention they deserve.

8

9

GOLF 
PRO SHOP

Our commitment to first-rate service is reinforced by our 

nationwide team of PGA and LPGA pros who offer expert 

product guidance, hands-on playing techniques and 

informed opinions about local courses. 

The Golf Pro Shop is a true golfer’s destination store, featuring brand-name apparel, equipment, footwear and 
accessories, as well as value-added services and personalized assistance from on-site PGA and LPGA pros. 
Today’s golfers rely on cutting-edge technology to stay at the top of their game, so we make it a priority to be 
among the first-to-market with the latest advances in new equipment from the industry’s top manufacturers, 
including TaylorMade-adidas Golf, Callaway Golf, Titleist, Adams Golf, FootJoy and Nike. We also feature a 
wide variety of exclusive products, including merchandise from our own Walter Hagen, Slazenger and MAXFLI 
private brands. We complement this assortment with a menu of specialized services, such as custom fitting, 
club repair and re-gripping, as well as convenient special order and home shipping capabilities. And because 
we know how vital it is to step up to the tee with the right equipment every time, we provide on-site golf 
simulators and putting greens where our customers can test-drive potential purchases. 

THE 
LODGE

Our in-store specialty services include rifle-scope 

mounting, bore sighting, fishing line spooling, arrow 

cutting and access to on-site archery lanes where 

customers can put our products to the test.

The Lodge at Dick’s stocks authentic gear for an extensive variety of outdoor pursuits, from hunting, camping 
and fishing, to kayaking and paintball. Our product lineup includes high-quality items from trusted national 
brands, such as Coleman, Remington, Shimano and Old Town Canoes & Kayaks, as well as exclusive products 
from our own private brands, which include the popular Field & Stream line. We make sure to stock a careful 
balance of classic equipment, like fishing poles and compasses, alongside a growing menu of high-tech 
products, such as rotomolded kayaks and global positioning systems. We help our customers to quickly 
size-up the right products for their needs by employing a “good-better-best” display format that clearly 
defines the distinctions and benefits of different product options within the same category. At the heart of the 
Lodge is our high-caliber team of sales associates — including seasoned campers, fishermen, kayakers and 
rock climbers, among others — who have first-hand knowledge of the local terrain and direct experience in 
using our products. Together, these experts deliver a combination of personalized attention and informed 
assistance to outdoorsmen of virtually every kind, at every skill level. 

10

G
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FITNESS 
CENTER

Dick’s certified fitness trainers provide everything our 

customers need to reach and maintain peak physical 

condition — from expert product guidance to proven 

training techniques. 

Fitness enthusiasts come to Dick’s for instant access to an extensive selection of equipment, apparel, footwear 
and accessories, coupled with specialized amenities found only in a true fitness destination store. Our product 
line-up includes leading manufacturers, like Sole, Schwinn and Powertec, and it spans equipment for today’s 
most popular fitness activities, including aerobic, cardio and strength training, as well as yoga and Pilates.  
We also carry a broad assortment of items from our own Fitness Gear brand, as well as a growing array of 
merchandise exclusives, including our popular line of LIVESTRONG stationary bikes, treadmills and elliptical 
machines. We streamline the process of buying large equipment by offering home delivery and assembly, 
extended warranties, and financing. Many of our Fitness stores also house dedicated cycle shops, where 
cycling enthusiasts can find bicycles, accessories and riding apparel from leading brands like Diamondback, 
Nishiki, Yakima, Pearl Izumi, Giro and Bell, along with on-site access to certified bike technicians who can 
provide safety inspections, custom fittings, repairs, tune-ups and assembly.

FOOTWEAR

Our specially trained Footwear sales associates can help 

our customers to quickly zero in on the right shoes for 

their particular sport, skill level and price point.

Dick’s Footwear store houses a vast selection of specialized shoes for virtually every athletic activity, 
complemented by a full assortment of shoe care accessories, performance socks and insoles. Our product 
line-up includes the most in-demand items from the world’s top athletic footwear manufacturers, including Nike, 
adidas, New Balance, Asics, Under Armour and Reebok, along with an extensive selection of rugged outdoor 
shoes and boots from industry leaders like Merrell and Timberland. We leverage our relationships with these 
manufacturers to provide our customers with quick access to the newest footwear releases and to develop 
co-branded items that are exclusive to Dick’s. We also collaborate with our vendors to create exciting in-store 
product promotions that drive traffic and encourage customer loyalty. In 2010, we continued to enhance our 
service platform by piloting a shared-service concept in some of our Footwear stores that enables customers to 
help themselves with select products. This program has elicited very favorable customer feedback, and we are 
continuing to refine it and roll it out to additional locations.

12

F
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TEAM
SPORTS

As the Official Sporting Goods Retailer of Little League 

Baseball, we host player registrations and instructional 

clinics, offer exclusive discounts to local teams, and 

donate equipment to area coaches. 

Dick’s Team Sports store is the definitive resource for players in a wide range of sports, including baseball, 
softball, soccer, basketball, football, lacrosse, volleyball, wrestling and hockey. Years ago, many of these 
sports were played only seasonally, but today, many serious players compete in and train for them throughout 
the year. Dick’s matched this shift, and today, we stock a broad assortment of items for players in virtually 
every team sport, at every skill and participation level, all year ’round. We exemplify our commitment to quality 
by featuring items from the industry’s top manufacturers, including Nike, adidas, Under Armour, Mizuno, 
Wilson, Easton, Rawlings, STX and Warrior Sports, as well as by maintaining sponsorship agreements with 
Major League Soccer and Major League Lacrosse. To help our customers navigate our extensive product 
assortment, we employ a clear “good-better-best” merchandising philosophy that makes product comparisons 
quick and easy. Like all of our specialty stores, we staff our Team Sports locations with knowledgeable sales 
associates, who have direct experience in using our products. 

ATHLETIC
APPAREL

Many of our associates are also experienced athletes.  

They understand the benefits of the high-technology 

garments we stock and can offer our customers  

informed guidance.

Our Athletic Apparel store stocks a wide variety of specialized garments for athletes, sports enthusiasts  
and fitness consumers of all ages to use in a vast range of activities. We regularly collaborate with leading 
manufacturers, like Under Armour, Nike, Reebok and adidas, to develop high-performance apparel items that are 
available exclusively at Dick’s. We also feature an extensive outerwear department that includes items for hunting, 
camping, skiing and snowboarding from industry leaders, including Columbia and The North Face. We set our 
merchandise assortment apart by emphasizing authentic, high-quality items that rely on high-performance 
fabrics and designs to meet the specific demands of an extensive array of sports and athletic pursuits. 

14

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Our Golf Galaxy stores offer an extensive assortment of tour-

tested golf equipment, apparel and accessories for every age 

and skill level, along with a host of interactive features.

16

ALL GOLF, ALL THE TIME

At Golf Galaxy, golf is more than just a business —  
it’s an unshakable passion that’s clearly reflected  
in our stores. Our love of the game means that 
everything we do centers around helping our 
customers to improve their skills and gain the 
confidence required to get more out of their playing 
time. We start by stocking a world-class selection  
of high-caliber equipment, apparel, accessories  
and gift items from the industry’s premier 
manufacturers, including Callaway Golf, TaylorMade-
adidas Golf, Adams Golf, Cleveland, PING, Titleist, 
Nike Golf, Under Armour, Oakley, Puma and FootJoy. 
We also lead the way in new technology, providing 
early access to cutting-edge equipment, and 
maintaining a club trade-in program that helps our 
customers easily upgrade to newly released items. 

We back our merchandise selection with a team of 
highly knowledgeable sales associates, including 
PGA and LPGA pros who offer swing analysis, as well 
as certified club technicians who use advanced 
technology to provide expert club fitting, re-gripping 
and re-shafting services. We round it all out by 
offering an array of on-site practice facilities, 
including indoor driving bays, full-sized bent-grass 
putting greens and state-of-the-art golf course 
simulators where customers can accurately test 
potential purchases and work on swing refinement. 
In short, at Golf Galaxy, we use our passion for golf 
to give our customers every possible advantage —  
so they have the confidence to play great golf every 
time they step onto the green. 

81 STORES

IN 30 STATES

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17

LEVERAGING 
OUR MOMENTUM

Dick’s moves ahead with the same qualities that have fueled our 

progress since we were founded more than six decades ago —  

a true passion for our business that motivates us to deliver excellent 

performance, an agile operating approach that enables us to 

effectively manage and leverage changing market conditions, and  

a singular focus on the long term that drives profitable growth and 

yields meaningful results for our shareholders. 

In the coming year, we plan to leverage these qualities to achieve 

continued growth. We will continue to exercise the diligent expense 

and debt management required to maintain our strong balance 

sheet. We will seek the most promising opportunities to build market 

share in our highly fragmented industry, including prudently 

expanding our store network, growing our e-commerce business  

and integrating it more closely with our brick-and-mortar presence, 

BUILDING A PLATFORM 
FOR GROWTH

2010

Developed our e-commerce platform, 

setting the stage for significant growth of 

this channel in the future

Completed a detailed store growth analysis 

that identified significant growth potential, 

including the opportunity to open a total of 

at least 900 Dick’s Sporting Goods stores in 

the U.S. alone

2009

Drew on our third distribution center in 

Atlanta, driving additional improvements  

in inventory management 

Converted the Chick’s Sporting Goods 

stores that we acquired in 2007 into Dick’s 

Sporting Goods stores, firmly positioning 

our brand in Southern California 

and developing our Golf Galaxy business. We will also continue to 

Laid plans to move into a new headquarters 

drive our operating margins through carefully planned inventory 

management, store enhancement and regionalization strategies,  

building in 2010, which united our store 

support operations under one roof, 

generating efficiencies and positioning 

as well as by further developing our private brands, leveraging our 

Dick’s for continued growth

strong vendor relationships, and gaining increased leverage from 

our growing sales levels. We are confident that these measures will 

2008

enable Dick’s Sporting Goods to meet the challenges of 2011 and 

maintain our position as an industry leader. 

Opened a third distribution center in 

Atlanta, increasing our total network 

service capacity

Enhanced our point-of-sale system  

to expedite transactions, create new 

efficiencies and gather customer data  

for future marketing use

Integrated Golf Galaxy’s headquarters into 

our own, creating new synergies and setting 

the stage for future growth

18

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the fiscal year ended January 29, 2011

Commission File No. 001-31463

DICK’S SPORTING GOODS, INC.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

16-1241537
(I.R.S. Employer Identification No.)

345 Court Street, Coraopolis, Pennsylvania 15108
(724) 273-3400
(Address of principal executive offices, zip code, telephone number)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Name of Each Exchange on which Registered

Common Stock, $0.01 par value

The New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¥ No n

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes n No ¥

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. Yes ¥ No n

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding
12 months (or for such shorter period that the registrant was required to submit and post such files). Yes n No n

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. ¥

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of
the Exchange Act. (Check one):
Large accelerated filer ¥

Accelerated filer n

Smaller reporting company n

Non-accelerated filer n
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes n No ¥

The aggregate market value of the voting common equity held by non-affiliates of the registrant was $2,389,889,293 as of July 30, 2010 based
upon the closing price of the registrant’s common stock on the New York Stock Exchange reported for July 30, 2010.

The number of shares of common stock and Class B common stock of the registrant outstanding as of March 11, 2011 was 94,093,897
and 24,960,870, respectively.

Documents Incorporated by Reference: Part III of this Form 10-K incorporates certain information from the registrant’s definitive proxy
statement for its Annual Meeting of Stockholders to be held on June 2, 2011 (the “2010 Proxy Statement”).

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 1

TABLE OF CONTENTS

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Removed and Reserved . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.

PART II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes In and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . . . . . . . . . . .
Item 9.
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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42

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68

2 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Forward-Looking Statements

We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of
1995) contained in this Annual Report on Form 10-K or made by our management involve risks and uncertainties and are subject
to change based on various important factors, many of which may be beyond our control. Accordingly, our future performance and
financial results may differ materially from those expressed or implied in any such forward-looking statements. Investors should
not place undue reliance on forward-looking statements as a prediction of actual results. You can identify these statements as
those that may predict, forecast, indicate or imply future results, performance or advancements and by forward-looking words
such as “believe”, “anticipate”, “expect”, “estimate”, “predict”, “intend”, “plan”, “project”, “goal”, “will”, “will be”, “will continue”, “will
result”, “could”, “may”, “might” or any variations of such words or other words with similar meanings. Forward-looking statements
address, among other things, our expectations, our growth strategies, including our plans to open new stores, our efforts to
increase profit margins and return on invested capital, plans to grow our private brand business, projections of our future
profitability, results of operations, capital expenditures, our financial condition or other “forward-looking” information and include
statements about revenues, earnings, spending, margins, costs, liquidity, store openings and operations, inventory, private brand
products, our actions, plans or strategies.

The following factors, among others, in some cases have affected and in the future could affect our financial performance and
actual results, and could cause actual results for fiscal 2011 and beyond to differ materially from those expressed or implied in
any forward-looking statements included in this report or otherwise made by our management:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

Continuation of the recent economic and financial downturn may cause a continued decline in consumer spending, and other
changes in macroeconomic factors or market conditions, including the housing market and fuel costs, may adversely impact
the level of consumer spending for the types of merchandise we sell;

Changes in general economic and business conditions and in the specialty retail or sporting goods industry in particular;

Our quarterly operating results and same store sales may fluctuate substantially;

Potential volatility in our stock price;

Our ability to access adequate capital, which may be affected by a tightening of availability or higher borrowing costs
resulting from uncertainty in financial markets or by restrictions imposed under our senior secured revolving credit
agreement;

The intense competition in the sporting goods industry;

The recent financial and economic crisis may adversely affect our landlords and real estate developers of retail space, which
may limit the availability of attractive store locations and affect our ability to grow our number of stores; further, a lack of
available retail store sites on terms acceptable to us, an increase in the cost of real estate and other items related to our
stores or our inability to manage our growth, open new stores on a timely basis or expand successfully in new and existing
markets could negatively impact our business;

Changes in consumer demand;

Unauthorized disclosure of sensitive, personal or confidential information;

Disruptions in our or our vendors’ supply chain, including as a result of political instability, foreign trade issues, the impact
of the recent economic or financial downturn on distributors or other reasons;

Our relationships with our vendors, including potential increases in the costs of their products and our ability to pass those
cost increases on to our customers, their ability to maintain their inventory and production levels and their ability or
willingness to provide us with sufficient quantities of products at acceptable prices;

Factors that could negatively affect our private brand offerings, including fluctuations in the cost of products resulting from
increases in raw material prices and other factors, reliance on foreign sources of production, compliance with government
and industry safety standards, and intellectual property risks;

Risks and costs relating to the products we sell, including: product liability claims and the availability of recourse to third
parties, including under our insurance policies; product recalls; and the regulation of and other hazards associated with
certain products we sell, such as hunting rifles and ammunition;

The loss of our key executives, especially Edward W. Stack, our Chairman and Chief Executive Officer;

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 3

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

Costs and risks associated with increased or changing laws and regulations affecting our business, including those relating
to labor, employment and the sale of consumer products;

Our ability to secure and protect our trademarks, patents and other intellectual property;

Risks relating to operating as a multi-channel retailer, including the impact of rapid technological change, internet security
and privacy issues, the threat of systems failure or inadequacy, increased or changing governmental regulation and
increased competition;

Disruption of or other problems with our current management information systems or software;

Any serious disruption at our distribution facilities;

The seasonality of our business;

Regional risks because our stores are generally concentrated in the eastern half of the United States;

The outcome of litigation or other legal actions against us;

Our pursuit of strategic acquisitions, including costs and uncertainties associated with combining businesses and/or
assimilating acquired companies;

Our ability to meet our labor needs;

Currency exchange rate fluctuations;

We are controlled by our Chief Executive Officer and his relatives, whose interests may differ from those of our other
stockholders;

The impact on the U.S. retail environment of foreign instability and conflict;

Our current anti-takeover provisions, which could prevent or delay a change in control of the Company; and

Impairment in the carrying value of goodwill or other acquired intangibles.

The foregoing and additional risk factors are described in more detail herein under Item 1A. “Risk Factors”. In addition, we
operate in a highly competitive and rapidly changing environment; therefore, new risk factors can arise, and it is not possible for
management to predict all such risk factors, nor to assess the impact of all such risk factors on our business or the extent to
which any individual risk factor, or combination of risk factors, may cause results to differ materially from those contained in any
forward-looking statement. We do not assume any obligation and do not intend to update any forward-looking statements except
as may be required by the securities laws.

Investors should also be aware that while the Company does communicate with securities analysts, from time to time, such
communications are conducted in accordance with applicable securities laws and investors should not assume that the Company
agrees with any statement or report issued by any analyst irrespective of the content of the statement or report.

In reviewing any agreements incorporated by reference in this Form 10-K, please remember such agreements are included to
provide information regarding the terms of such agreements and are not intended to provide any other factual or disclosure
information about the Company. The agreements may contain representations and warranties by the Company, which should not
in all instances be treated as categorical statements of fact, but rather as a way of allocating the risk to one of the parties should
those statements prove to be inaccurate. The representations and warranties were made only as of the date of the relevant
agreement or such other date or dates as may be specified in such agreement and are subject to more recent developments.
Accordingly, these representations and warranties alone may not describe the actual state of affairs as of the date they were
made or at any other time.

4 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

PART I

ITEM 1. BUSINESS

General

Dick’s Sporting Goods, Inc. (referred to as the “Company”, “Dick’s” or in the first person notations “we”, “us” and “our” unless
specified otherwise) is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods
equipment, apparel, and footwear in a specialty store environment. We offer a broad selection of high-quality, competitively-priced
brand name sporting goods equipment, apparel and footwear that enhances our customers’ performance and enjoyment of their
sports activities. Dick’s was founded in 1948 when Richard “Dick” Stack, the father of Edward W. Stack, our Chairman and Chief
Executive Officer, opened his original bait and tackle store in Binghamton, New York. Edward W. Stack joined his father’s business
full-time in 1977, and in 1984, became President and Chief Executive Officer of the then two store chain.

We were incorporated in 1948 in New York under the name Dick’s Clothing and Sporting Goods, Inc. In November 1997, we
reincorporated as a Delaware corporation, and in April 1999 we changed our name to Dick’s Sporting Goods, Inc. Our executive
office is located at 345 Court Street, Coraopolis, Pennsylvania 15108 and our phone number is (724) 273-3400. Our website is
located at www.DicksSportingGoods.com. The information on our website does not constitute a part of this annual report. We
include on our website, free of charge, copies of our prior annual and quarterly reports filed on Forms 10-K and 10-Q, current
reports on Form 8-K, and amendments to those reports filed or furnished pursuant to the Securities Exchange Act of 1934, as
amended.

Dick’s, Dick’s Sporting Goods, DicksSportingGoods.com, Galyan’s Trading Company, Inc., Golf Galaxy, Chick’s Sporting Goods,
Northeast Outfitters, PowerBolt, Fitness Gear, Ativa, Maxfli, Walter Hagen, DBX, Acuity, Field & Stream (footwear only), Tailgate
Gear and Quest are our primary trademarks. Each trademark, trade name or service mark of any other company appearing in this
annual report belongs to its holder.

As of January 29, 2011, the Company operated 444 Dick’s Sporting Goods stores in 42 states and 81 Golf Galaxy stores in
30 states. Additionally, the Company operates e-commerce operations for both Dick’s and Golf Galaxy.

Business Strategy

The key elements of our business strategy are:

Authentic Sporting Goods Retailer. Our history and core foundation is as a retailer of high quality authentic athletic equipment,
apparel and footwear, intended to enhance our customers’ performance and enjoyment of athletic pursuits, rather than focusing
our merchandise selection on the latest fashion trend or style. We believe our customers seek genuine, deep product offerings,
and ultimately this merchandising approach positions us with advantages in the market, which we believe will continue to benefit
from new product offerings with enhanced technological features.

Competitive Pricing. We position ourselves to be competitive in price, but we do not attempt to be a price leader. We maintain a
policy of matching our competitors’ advertised prices. If a customer finds a competitor with a lower price on an item, we will
match the lower price. We seek to offer value to our customers and develop and maintain a reputation as a provider of value at
each price point.

Broad Assortment of Brand Name Merchandise. We carry a wide variety of well-known brands, including Nike, The North Face,
Columbia, adidas, TaylorMade, Callaway and Under Armour, as well as private brand products on an exclusive basis under names
such as Slazenger, Maxfli, Field and Stream, adidas baseball, Fitness Gear, Walter Hagen, Nishiki, Umbro and Reebok. The
breadth of our product selections in each category of sporting goods offers our customers a wide range of price points and
enables us to address the needs of sporting goods consumers, from the beginner to the sport enthusiast.

Expertise and Service. We enhance our customers’ shopping experience by providing knowledgeable and trained customer service
professionals and value added services. For example, we were the first full-line sporting goods retailer to have active members of
the Professional Golfers’ Association of America (“PGA”) and Ladies Professional Golf Association (“LPGA”) working in our stores.
As of January 29, 2011, we employed 502 PGA and LPGA professionals in our Dick’s golf departments and our Golf Galaxy stores.
As of January 29, 2011, we also employed 526 bike mechanics to sell and service bicycles and 399 certified fitness trainers who
provide advice on the best fitness equipment for our customers. All of our stores also provide support services such as golf club
grip replacement, bicycle repair and maintenance and home delivery and assembly of fitness equipment.

Interactive “Store-Within-A-Store”. Our Dick’s Sporting Goods stores typically contain five stand-alone specialty stores. We seek to
create a distinct look and feel for each specialty department to heighten the customer’s interest in the products offered. A typical

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 5

store has the following in-store specialty shops: (i) the Golf Pro Shop, which carries a full range of products featuring major golf
suppliers such as TaylorMade, Callaway, Titleist, Cobra, FootJoy and Nike Golf as well as our exclusive brands, Walter Hagen,
Maxfli and Slazenger. The Golf Pro Shop features a putting green, golf simulators and launch monitors as well as video monitors
featuring golf tournaments and instruction on the Golf Channel or other sources; (ii) the Footwear Center, featuring hardwood
floors, a track for testing athletic shoes and a bank of video monitors playing sporting events; (iii) the Fitness Center, providing an
extensive selection of equipment for today’s most popular fitness activities, including a dedicated cycle shop designed to sell and
service bikes, complete with a mechanics’ work area and equipment on the sales floor; (iv) the Lodge for the hunting and fishing
outdoorsman, designed to have the look of an authentic bait and tackle shop; and (v) Team Sports, a seasonal sports area
displaying sports equipment and athletic apparel associated with specific seasonal sports, such as football and baseball. Our
stores provide interactive opportunities by allowing customers to test golf clubs in our indoor driving range, shoot bows in our
archery range, or run on our footwear track.

Our Golf Galaxy stores are designed to deliver our “Everything for the Game” strategy and create an exciting and interactive
shopping environment that highlights our extensive product assortments and value-added services. Interactive areas, such as an
artificial bent grass putting green and golf simulators, add to the entertainment value of the shopping experience. Our store
design and equipment displays encourage customers to test our products before making a purchase decision. Our highly visible
service areas reinforce the expertise available from our staff.

Exclusive Brand Offerings. Our exclusive brands and styles offer exceptional value and quality to our customers at each price point
and obtain higher gross margins than we obtain on sales of comparable products. Our team designs and develops these brands to
offer our customers differentiated assortments from our competitors. We have invested in a development and procurement staff
that continually sources products targeted specifically to the needs of a Dick’s Sporting Goods and Golf Galaxy consumer. We offer
products on an exclusive basis under various brands such as Maxfli, Field and Stream, Slazenger, Reebok, adidas baseball,
Umbro, Walter Hagen, Fitness Gear, DBX, Tailgate Gear, Quest and Nishiki.

Merchandising

We offer a full range of sporting goods and active apparel at each price point in order to appeal to the beginner, intermediate and
enthusiast sports consumer. The merchandise we carry includes one or more of the leading manufacturers in each category. Our
objective is not only to carry leading brands, but a full range of products within each brand, including the premium items for the
sports enthusiast. As beginners and intermediates move to higher levels in their sports, we expect to be prepared to meet their
needs.

We believe that the range of the merchandise we offer, particularly for the enthusiast sports consumer, distinguishes us from
other large format sporting goods stores. We also believe that the range of merchandise we offer allows us to compete effectively
against all of our competitors, from traditional independent sporting goods stores and specialty shops to other large format
sporting goods stores and mass merchant discount retailers.

The following table sets forth the approximate percentage of sales attributable to the apparel, footwear and hardlines categories
for the periods presented:

Merchandise Category

Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Footwear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Hardlines (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fiscal Year
2009

28%

16%

56%

2010

28%

18%

54%

2008

30%

16%

54%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100% 100% 100%

(1) Includes items such as sporting goods equipment, fitness equipment, hunting and fishing gear and golf equipment.

Apparel

This category consists of athletic apparel, outerwear and sportswear designed for a broad range of activities and performance
levels as well as apparel designed and fabricated for specific sports in men’s, women’s and children’s assortments. Technical and
performance specific apparel includes offerings for sports such as golf, tennis, running, fitness, soccer, baseball, football, hockey,
swimming, cycling and licensed products. Basic sportswear includes T-shirts, shorts, sweat suits and warm-up suits.

6 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Footwear

This category consists of athletic shoes for running, walking, tennis, fitness and cross training, basketball and hiking. In addition,
this category also includes specialty footwear, including casual footwear and a complete line of cleated shoes for baseball,
football, soccer and lacrosse. Other important product lines within the footwear category include boots, socks and accessories.

Hardlines:

Exercise and Team Sports. This category consists of (i) fitness equipment including treadmills, elliptical trainers, stationary
bicycles, home gyms, free weights and weight benches, (ii) equipment and accessories for team sports such as football, baseball,
softball, basketball, hockey, soccer, bowling and lacrosse and (iii) family recreation offerings, including lawn games and table
games such as ping-pong, foosball and air hockey.

Outdoor Recreation. This category consists of equipment for hunting, fishing, camping and water sports. Hunting products include
rifles, shotguns, ammunition, global positioning systems, hunting apparel, optics including binoculars and scopes, knives and
cutlery, archery equipment and accessories. Fishing gear includes rods, reels, tackle and accessories. Camping equipment
includes tents, sleeping bags and other accessories. Equipment offerings for marine and water sports include navigational
electronics, water skis, rafts, kayaks, canoes and accessories.

Golf. This category consists of golf clubs and club sets, bags, balls, teaching aids and accessories in addition to a complete range
of expert golf services, including custom club fitting, club repair, grip installation and shaft installation for drivers, irons and
putters.

Cycling. Our Cycle Shop, which is designed to sell and service bicycles, complete with a mechanics’ work area, features a broad
selection of BMX, all-terrain, freestyle and touring bicycles, scooters and skateboards. In addition, we also offer a full range of
cycling accessories including helmets, bicycle carrier racks, gloves, water bottles and repair and maintenance parts.

Our Stores

Each of our Dick’s stores typically contains five stand-alone specialty stores. We believe our “store-within-a-store” concept
creates a unique shopping environment by combining the convenience, broad assortment and competitive prices of large format
stores with the brand names, deep product selection and customer service of a specialty store. Our Golf Galaxy stores are
designed to deliver our “Everything for the Game” strategy and create an exciting and interactive shopping environment that
highlights our extensive product assortments and value-added services.

Store Design

We design our Dick’s stores to create an exciting shopping environment with distinct departments that can stand on their own as
authentic sporting goods specialty shops. Our primary prototype store is a single-level store of approximately 50,000 square feet.
Signs and banners are located throughout the store allowing customers to quickly locate the various departments. A wide aisle
through the middle of the store displays seasonal or special-buy merchandise. Video monitors throughout the store provide a
sense of entertainment with videos of championship games, instructional sessions or live sports events. We also have a prototype
two-level store of approximately 75,000 square feet for those trade areas that have sufficient in-profile customers to support it.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 7

Our Golf Galaxy store model is based on a prototype store, which generally ranges from 13,000 to 18,000 of selling square feet.
The following table summarizes store openings and closings for 2010 and 2009:

Fiscal 2010

Dick’s

Golf
Galaxy

Total Dick’s

Fiscal 2009

Golf
Galaxy

Chick’s
Sporting
Goods

Beginning stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

419

91

510

384

89

14

New:

Single-level stores. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Two-level stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Golf Galaxy stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total new stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Converted stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26

—

—

26

—

—

—

2

2

—

26

—

2

28

—

21

3

—

24

12

—

—

1

1

1

Closed stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1)

(12)

(13)

(1) —

Ending stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

444

Remodeled stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Relocated stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12

2

81

—

—

525

419

12

2

—

1

91

—

—

—

—

—

—

(12)

(2)

—

—

—

Total

487

21

3

1

25

1

(3)

510

—

1

In most of our Dick’s stores, approximately 83% of store space is used for selling and approximately 17% is used for backroom
storage of merchandise, receiving and office space.

We seek to encourage cross-selling and impulse buying through the layout of our departments. We provide a bright, open
shopping environment through the use of glass, lights and lower shelving that enable customers to see the array of merchandise
offered throughout our stores. We avoid the warehouse store look featured by some of our large format competitors.

Our Dick’s stores are typically open seven days a week, generally from 9:30 a.m. to 9:30 p.m. Monday through Thursday, 9:00 a.m.
to 9:30 p.m. Friday and Saturday and 10:00 a.m. to 7:00 p.m. on Sunday. Our Golf Galaxy stores are typically open seven days a
week, generally from 10:00 a.m. to 9:00 p.m. Monday through Friday, 9:00 a.m. to 8:00 p.m. on Saturday, and 10:00 a.m. to
6:00 p.m. on Sunday.

New Store Openings

Future openings will depend upon several factors, including but not limited to general economic conditions, consumer confidence
in the economy, unemployment trends, interest rates and inflation, the availability of retail store sites on acceptable terms, real
estate prices and the availability of adequate capital. Because our new store openings depend on many factors, they are subject to
risks and uncertainties as described below within Item 1A. “Risks Factors”.

Store Associates

We strive to complement our merchandise selection and innovative store design with superior customer service. We actively
recruit sports enthusiasts to serve as sales associates because we believe that they are more knowledgeable about the products
they sell. For example, we currently employ PGA and LPGA golf professionals to work in our Dick’s golf departments and Golf
Galaxy stores, bike mechanics to sell and service bicycles and certified fitness trainers to provide advice on the best fitness
equipment for the individual. We believe that our associates’ enthusiasm and ability to demonstrate and explain the advantages of
the products lead to increased sales. We believe our prompt, knowledgeable and enthusiastic service fosters the confidence and
loyalty of our customers and differentiates us from other large format sporting goods stores.

We emphasize product knowledge at both the hiring and training stages. We hire most of our sales associates for a specific
department or category. As part of our interview process, we test each prospective sales associate for knowledge specific to the
department or category in which he or she is to work. We train new sales associates through a self-study and testing program
that we have developed for each of our categories. We also measure customers’ satisfaction with their most recent purchase
experience through an online satisfaction survey. Survey invitations are delivered at the point-of-sale via cash register receipts
that direct customers to a data collection website. These results allow identification of improvement opportunities at various
levels of the store hierarchy and reinforce the impact associates have on the customer experience.

8 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

We typically staff our Dick’s stores with a store manager, two sales managers, a sales support manager, seven sales leaders and
approximately 50 full-time and part-time sales associates for a single-level store and proportionately more supervisory roles and
associates for a two-level store, depending on store volume and time of year. The operations of each store are supervised by one
of 45 district managers, each of whom reports to one of six regional vice-presidents of store operations who are located in the
field. The regional vice presidents report to the vice president of field operations, who in turn reports directly to the senior vice
president of operations.

Support Services

We believe that we further differentiate our stores from other large format sporting goods stores by offering support services for
the products we sell. We offer a complete range of expert golf services, including custom club fitting, club repair, grip installation
and shaft installation for drivers, irons and putters. We also have certified club technicians on hand. We offer private lessons with
our PGA and LPGA professionals in our Golf Galaxy Stores.

Our prototype Dick’s stores feature bicycle maintenance and repair stations on the sales floor, allowing our bicycle mechanics to
service bicycles in addition to assisting customers. We believe that these maintenance and repair stations are one of our most
effective selling tools by enhancing the credibility of our specialty store concept and giving assurance to our customers that we
can repair and tune the bicycles they purchase.

At our Dick’s stores, we also string tennis racquets and lacrosse sticks, sharpen ice skates, provide home delivery and assembly
of fitness equipment, provide scope mounting and bore sighting services, cut arrows, sell hunting and fishing licenses and fill CO2
tanks for paintball.

Site Selection and Store Locations

We select geographic markets and store sites on the basis of demographic information, quality and nature of neighboring tenants,
store visibility and accessibility. Key demographics include population density, household income, age and average number of
occupants per household. In addition to these demographics, golf participation rates are considered in selecting sites for our Golf
Galaxy stores. We seek to locate our Dick’s stores in primary retail centers with an emphasis on co-tenants including major
discount retailers such as Wal-Mart or Target, or specialty retailers from other categories such as Best Buy, Lowe’s or Staples.

We seek to balance our expansion of Dick’s stores between new and existing markets. In our existing markets, we add stores as
necessary to cover appropriate market areas. By clustering stores, we seek to take advantage of economies of scale in
advertising, promotion, distribution and supervisory costs. We seek to locate stores within separate trade areas within each
metropolitan area, in order to establish long-term market penetration. We generally seek to expand in geographically contiguous
areas to build on our experience in the same or nearby regions. We believe that local knowledge is an important part of success.
In considering new regions, we locate our stores in areas we believe are underserved. In addition to larger metropolitan areas, we
also target smaller population centers in which we locate single stores, generally in regional shopping centers with a wide
regional draw.

Marketing and Advertising

Our marketing program for Dick’s stores is designed to promote our selection of brand name products at competitive prices. The
program is centered on newspaper advertising supplemented by direct mail and seasonal use of local and national television and
radio. Our advertising strategy is focused on national television and other media campaigns, weekly newspaper advertising
utilizing multi-page color inserts and standard run of press advertising with an emphasis on key shopping periods such as the
Christmas season, Father’s Day, back-to-school and on specific sales and promotional events including our annual Golf-a-thon
sale.

We cluster stores in major markets to enable us to employ our advertising strategy on a cost-effective basis through the use of
newspaper, local and national television and radio advertising. We advertise in major metropolitan newspapers as well as in
regional newspapers circulated in areas surrounding our store locations. Our newspaper advertising typically consists of weekly
promotional advertisements with full-color inserts. Our television advertising is generally concentrated during a promotional event
or key shopping period. At other times, we advertise on television and radio nationally to highlight seasonal sports initiatives.
Radio advertising is used primarily to publicize specific promotions in conjunction with newspaper advertising or to announce a
public relations promotion or grand opening. Vendor payments under cooperative advertising arrangements with us, as well as
vendor participation in sponsoring sporting events and programs, have contributed to our advertising leverage.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 9

Our advertising is designed to create an “event” in the stores and to drive customer traffic with advertisements promoting a wide
variety of merchandise values appropriate for the respective holiday or event.

We also sponsor professional sports teams, tournaments and amateur competitive events in an effort to align ourselves with both
the serious sports enthusiast and the community in general.

Our Dick’s Sporting Goods “ScoreCard» Rewards” loyalty program is a free program that allows shoppers to earn rewards while
making purchases at our stores. Once registered, a member earns points for shopping and will be awarded a $10 reward
certificate for every 300 points they earn. Program members also receive exclusive deals, new product alerts and insider access
via our direct marketing programs. Customers receive direct marketing programs based upon their sports preferences and past
purchase history. “Game On” is our special member-only magazine sent to our most loyal shoppers at the beginning of each
season.

Our “Advantage Club” customer loyalty program at our Golf Galaxy stores is designed to create a direct relationship with our
customers using advance notice of special in-store events, exclusive offers and information. Membership in our Advantage Club is
free. We target our direct mail catalogs and e-mail offers to this group of customers who generate above average response rates,
thus enhancing our marketing efficiency. Members earn points for shopping and will be awarded a $10 reward certificate for every
300 points they earn.

Information Systems

Our core merchandising, allocation and replenishment systems are from JDA. The data generated by these systems are
consolidated into a comprehensive data warehouse application that was purpose-built to provide near real-time performance
information across a broad spectrum of critical metrics for our business. All functions of the business have access to highly
accurate and consistent information related to the various components of sales, inventory, and margin from department to SKU
level. Our stores are on-line to the corporate data center and utilize high-speed data communications to update sales data
continuously throughout the business day while also enabling our associates and customers to access the internet for additional
sales opportunities on the Company’s websites via POS registers, associate ordering system (“AOS”) kiosks and special services
computers. We utilize a highly optimized and customized version of the Advanced Store POS application software from NCR in
both our Dick’s and Golf Galaxy stores.

The enterprise data center located within our corporate headquarters, which we refer to as the Store Support Center (“SSC”), is
equipped with mainframe and mid-range computers and storage systems from IBM, integrated with voice and data networking
communication equipment from Cisco. This facility has been built to support the future growth of the Company.

Our end-to-end supply chain management suite of software applications is from Manhattan Associates and operates our three
distribution centers from the central computing complex in our SSC. The Company’s Financial and Human Resource Management
systems are PeopleSoft applications provided by Oracle. All third party applications are integrated and enhanced using
state-of-the-art software tools and techniques developed internally.

Purchasing and Distribution

In addition to merchandise procurement, our buying staff is also responsible for determining initial pricing and product marketing
plans and working with our allocation and replenishment groups to establish stock levels and product mix. Our buying staff also
has frequent communications with our store operations personnel to monitor shifts in consumer tastes and market trends.

Our planning, replenishment, allocation, and merchandise control groups are responsible for merchandise allocation, inventory
control and automated replenishment systems. These groups act as the central processing intermediary between our buying staff
and our stores and also coordinate the inventory levels necessary for each advertising promotion with our buying staff and our
advertising department, tracking the effectiveness of each advertisement to allow our buying staff and our advertising department
to determine the relative success of each promotional program. In addition, these groups’ also manage the implementation of
price changes, creation of vendor purchase orders and determination of inventory levels for each store.

We purchase merchandise from approximately 1,200 vendors, and we have no long-term purchase commitments. During fiscal
2010, Nike, our largest vendor, represented approximately 14% of our merchandise purchases. No other vendor represented 10%
or more of our fiscal 2010 merchandise purchases. We do not have long-term purchase contracts with any of our vendors and all
of our purchases from vendors are done on a short-term purchase order basis.

We operate three regional distribution centers: a 725,000 square foot distribution center in Plainfield, Indiana, a 657,000 square
foot distribution center near Atlanta, Georgia, and a 601,000 square foot distribution center in Smithton, Pennsylvania. Vendors

10 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

directly ship floor ready merchandise to these distribution centers, where it is processed as necessary. The merchandise arriving
at our distribution centers is allocated directly to our stores or to temporary storage at our distribution centers. Our distribution
centers are responsible for consolidating damaged or defective merchandise from our stores that is being returned to vendors.
We have contracted with common carriers to deliver merchandise from all of our distribution centers to our stores.

Competition

The market for sporting goods retailers is highly fragmented and intensely competitive. The retail sporting goods industry
comprises five principal categories:

•

•

•

•

•

Large Format Sporting Goods Stores and Chains;

Traditional Sporting Goods Stores and Chains;

Specialty Stores;

Mass Merchants; and

Catalog and Internet-Based Retailers.

Large Format Sporting Goods Stores

The large format stores generally range from 20,000 to 100,000 square feet and offer a broad selection of sporting goods
merchandise. We believe that our strong performance with the large format store in recent years is due in part to our unique
approach in blending the best attributes of a large format store with the best attributes of a specialty shop.

Traditional Sporting Goods Stores

These stores generally range from 5,000 to 20,000 square feet and are frequently located in regional malls and multi-store
shopping centers. They typically carry a varied assortment of merchandise. Compared to our stores, they offer a more limited
product assortment. We believe these stores do not cater to the sports enthusiast.

Specialty Stores

These stores generally range from 2,000 to 20,000 square feet and typically focus on a specific category, such as athletic footwear,
or an activity, such as golf or skiing. Certain specialty stores that focus on a group of related activities can have significantly
larger square footage footprints and be designed as destination stores. In addition, several sporting goods brands sell their
products direct to consumers through their own retail stores. While specialty stores may offer a deep selection of products within
their specialty, they lack the wide range of products that we offer. We believe prices at these stores typically tend to be higher
than prices at the large format sporting goods stores and traditional sporting goods stores.

Mass Merchants

These stores generally range from 50,000 to over 200,000 square feet and are primarily located in shopping centers, freestanding
sites or regional malls. Sporting goods merchandise and apparel represent a small portion of the total merchandise in these
stores and the selection is often more limited than in other sporting goods retailers. We believe that this limited selection,
particularly with well-known brand names, combined with the reduced service levels typical of a mass merchandiser, limit their
ability to meet the needs of sporting goods customers. However, Wal-Mart is currently the largest retailer of sporting goods as
measured by sales.

Catalog and Internet-Based Retailers

These retailers either focus on a specific category or activity or sell a full line of sporting goods through the use of catalogs
and/or the Internet. We believe that the relationships we have developed with our suppliers and customers through our retail
stores together with our growing e-commerce business provide us with a significant advantage over catalog-based and Internet-
only retailers.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 11

Employees

As of January 29, 2011, we employed approximately 10,100 full-time and 16,600 part-time associates. Due to the seasonal nature
of our business, total employment will fluctuate throughout the year and typically peaks during the fourth quarter. None of our
associates are covered by a collective bargaining agreement. We believe that our relations with our associates are good.

Proprietary Rights

Various versions of each of “Dick’s”, “Dick’s Sporting Goods”, “DicksSportingGoods.com”, “Golf Galaxy”, “Walter Hagen”, “Maxfli”,
“Northeast Outfitters”, “Power Bolt”, “Fitness Gear”, “Ativa”, “Nishiki”, “Acuity”, “DBX”, “Field & Stream” (footwear only) and
“Quest” have been registered as a service mark or trademark with the United States Patent and Trademark Office. In addition, we
have numerous pending applications for trademarks. We have entered into licensing agreements for names that we do not own,
which provide for exclusive rights to use names such as “adidas” (baseball only), “Field & Stream” (camping, hunting and fishing),
“Slazenger” and “Umbro” for specified product categories. These licenses contemplate long — term business relationships, with
substantial initial terms and the opportunity for multi-year extensions. These licenses contain customary termination provisions at
the option of the licensor including, in some cases, termination upon our failure to purchase or sell a minimum volume of
products and may include early termination fees. Our licenses are also subject to risks and uncertainties common to licensing
arrangements that are described within Item 1A. “Risks Factors”.

Governmental Regulations

We must comply with various federal, state and local regulations, including regulations relating to consumer products and
consumer protection, advertising and marketing, labor and employment laws, data protection and privacy, intellectual property,
the environment and tax.

In addition, in connection with the sale of firearms in our stores, we must comply with the federal Brady Handgun Violence
Prevention Act, which require us to perform a pre-sale background check of purchasers of long guns. We perform this background
check using either the FBI-managed National Instant Criminal Background Check System (“NICS”), or a state government-
managed system that relies on the NICS and any additional information collected by the state. These background check systems
either confirm that a sale can be made, deny the sale, or require that the sale be delayed for further review, and provide us with a
transaction number for the proposed sale. We are required to record the transaction number on Form 4473 of the Bureau of
Alcohol, Tobacco and Firearms and retain a copy for our records for five years for auditing purposes for each denied sale.

Ensuring our compliance with these various laws and regulations, and keeping abreast of changes to the legal and regulatory
landscape, requires us to expend considerable resources.

Executive Officers of the Company

The current executive officers of the Company, and their prior business experience, are as follows:

Edward W. Stack — 56, has served as our Chairman and Chief Executive Officer since 1984 when the founder and Edward Stack’s
father, Richard “Dick” Stack, retired from our then two store chain. Mr. Edward Stack has served us full-time since 1977 in a
variety of positions, including President, Store Manager and Merchandise Manager. He is also a member of the board of directors
of KeyCorp (NYSE: KEY), a leading bank-based financial services company.

Joseph H. Schmidt — 51, became our President and Chief Operating Officer in February 2009. In 2008, Mr. Schmidt served as
Executive Vice President and Chief Operating Officer responsible for all aspects of Store Operations, Real Estate & Development,
Distribution and Transportation. Previously, Mr. Schmidt was our Executive Vice President — Operations, and before that Senior
Vice President — Store Operations, a position he held beginning in 2005. Mr. Schmidt was Vice President — Store Operations
beginning in 2001. Mr. Schmidt joined us in 1990 and has held various positions in store operations. From 1981 to 1990, he held
various positions in store operations for Ames Department Stores, Inc.

Timothy E. Kullman — 55, joined Dick’s Sporting Goods as Senior Vice President and Chief Financial Officer in April 2007 and
was promoted to Executive Vice President — Finance, Administration and Chief Financial Officer in February 2008. Prior to joining
Dick’s, Mr. Kullman served as Chief Financial Officer of PetSmart (Nasdaq: PETM), a specialty pet retailer, since July 2002. Before
joining PetSmart, Mr. Kullman was Executive Vice President and CFO for Hagemeyer North America Holdings, Inc., a wholly-
owned division of a global distribution company based in the Netherlands and spent three years at Genuardi’s Family Markets.
Prior to that, he was Senior Vice President, CFO, Secretary and Treasurer for Delchamps, Inc., a major grocery chain in the
southeastern United States. Mr. Kullman also held senior financial positions with Farm Fresh Inc., Blue Cross Blue Shield of
Michigan and Deloitte, Haskins & Sells, LLP.

12 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

David I. Mossé — 37, joined Dick’s Sporting Goods in 2010 as our Senior Vice President — General Counsel and Corporate
Secretary. Previously, Mr. Mossé was Senior Counsel, Chief Compliance Officer and Investment Team Member of Trian
Fund Management, LP, a New York, NY investment advisory firm, since 2005. Prior to that, he served as Vice President and
Assistant General Counsel at Triarc Companies, Inc. (NYSE: WEN), the franchisor of the Wendy’s and Arby’s restaurant systems.
Mr. Mossé also spent several years as an attorney with the law firms Cravath, Swaine & Moore in New York, NY, where he began
his career, and the Venture Law Group in Menlo Park, California.

Peter J. Whitsett — 45, became our Executive Vice President of Global Merchandising and Division President of Golf Galaxy in
December 2010. He joined Dick’s Sporting Goods in March 2010 from Radio Shack Corporation (NYSE: RSH), where he had served
as Executive Vice President and General Merchandise Manager since 2007. Between 1999 and 2007, Mr. Whitsett held several
senior management positions for the Kmart retail business of Sears Holdings Corporation (Nasdaq: SHLD), including Senior Vice
President and Chief Merchant for Kmart.

Kathryn Sutter — 48, became our Senior Vice President — Human Resources in 2007 and was named an executive officer of the
Company in 2008. Previously, Ms. Sutter was Vice President — Leadership and Organizational Development, a position she held
since 2005. Prior to joining Dick’s, Ms. Sutter was employed by Office Depot, Inc. (NYSE: ODP) as Vice President of Development
and Global Learning from May 2002 through October 2004.

Joseph R. Oliver — 51, became our Senior Vice President, Chief Accounting Officer and Controller in November 2009. Prior to
that, Mr. Oliver served as our Vice President and Controller since February 2006 and as our Director of Accounting from May 2000
to February 2006. Prior to joining Dick’s, Mr. Oliver was employed by Dominion Resources, Inc. (NYSE: D) from 1983 to 2000 in
various finance functions, most recently as Director of Accounting.

Lauren Hobart — 42, joined Dick’s Sporting Goods in February 2011 as our Senior Vice President and Chief Marketing Officer.
Prior to that, Ms. Hobart spent 14 years with PepsiCo, Inc. (NYSE: PEP), most recently serving as Chief Marketing Officer for its
Carbonated Soft Drink portfolio in the United States. During her career at PepsiCo, Ms. Hobart held several other significant
marketing roles and also spent several years in strategic planning. Prior to joining PepsiCo, Ms. Hobart worked in commercial
banking for JP Morgan Chase and Wells Fargo Bank.

ITEM 1A. RISK FACTORS

Risks and Uncertainties

The recent economic and financial downturn may cause a decline in consumer spending and may adversely affect the Company’s
business, operations, liquidity, financial results and stock price.

Our operating results are affected by the relative condition of the U.S. economy. Our business and financial performance may be
adversely affected by current and future economic conditions that cause a decline in business and consumer spending, including
a reduction in the availability of credit, increased unemployment levels, higher energy and fuel costs, rising interest rates,
financial market volatility and recession. Additionally, we may experience difficulties in operating and growing our operations to
react to economic pressures in the U.S.

As a business that depends on consumer discretionary spending, the Company may be adversely affected if our customers reduce
their purchases due to continued job losses, foreclosures, bankruptcies, higher consumer debt and interest rates, reduced access
to credit, falling home prices and lower consumer confidence. Decreases in same store sales, customer traffic or average value
per transaction negatively affect the Company’s financial performance, and a prolonged period of depressed consumer spending
could have a material adverse effect on our business. Promotional activities and decreased demand for consumer products,
particularly higher-end products, could affect profitability and margins. The potential effects of the recent economic and financial
crisis are difficult to forecast and mitigate. As a consequence, our sales, operating and financial results for a particular period are
difficult to predict, and, therefore, it is difficult to forecast results to be expected in future periods. Any of the foregoing could have
a material adverse effect on our business, results of operations, and financial condition and could adversely affect our stock price.

Additionally, many of the effects and consequences of the recent U.S. and global financial and economic crises are currently
unknown or unpredictable and could potentially have a material adverse effect on the Company’s liquidity and capital resources,
including our ability to raise additional capital if needed and the ability of banks to honor draws on our credit facility, or could
otherwise negatively affect the Company’s business and financial results. Although we generally generate funds from our
operations and our existing credit facility to pay our operating expenses and fund our capital expenditures, our ability to continue
to meet these cash requirements over the long-term may require access to additional sources of funds, including equity and debt
capital markets, and continuing market volatility, the impact of government intervention in financial markets and general
economic conditions may adversely affect the ability of the Company to access capital markets.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 13

The recent global crisis may also adversely affect our suppliers’ access to capital and liquidity with which to maintain their
inventory, production levels and product quality and to operate their businesses, all of which could adversely affect our supply
chain. It may cause suppliers to reduce their offerings of customer incentives and vendor allowances, cooperative marketing
expenditures and product promotions. The recent crisis and market instability make it difficult for us and our suppliers to
accurately forecast future product demand trends, which could cause us to carry too much or too little merchandise in various
product categories. The recent financial and economic crisis may also adversely affect our landlords and real estate developers of
retail space, which may limit the availability of attractive leased store locations.

Our business is dependent on the general economic conditions in our markets.

In general, our sales depend on discretionary spending by our customers. A deterioration of economic conditions or an economic
downturn in any of our major markets or in general could result in declines in sales and impair our growth. General economic
conditions and other factors that affect discretionary spending in the regions in which we operate are beyond our control and are
affected by:

•

•

•

•

•

•

•

•

•

•

•

•

the impact of an economic recession;

unemployment trends;

the housing market;

consumer credit availability;

consumer debt levels;

consumer confidence in the economy;

gasoline and fuel prices;

interest rates and inflation;

tax rates and tax policy;

impact of natural disasters;

national and international security concerns; and

other matters that influence consumer confidence and spending.

Increasing volatility in financial markets may cause some of the above factors to change with an even greater degree of frequency
and magnitude.

Our quarterly operating results may fluctuate substantially, which may adversely affect our business and the market price of our
common stock.

Our net sales and results of operations have fluctuated in the past and may vary from quarter-to-quarter in the future. These
fluctuations may adversely affect our business, financial condition and the market price of our common stock. A number of
factors, many of which are outside our control, may cause variations in our quarterly net sales and operating results, including:

•

•

•

•

•

•

•

•

•

general economic conditions;

changes in demand for the products that we offer in our stores;

lockouts or strikes involving professional sports teams;

retirement of sports superstars used in marketing various products;

sports scandals;

costs related to the closures of existing stores;

litigation;

pricing and other actions taken by our competitors; and

adverse weather conditions in our markets.

14 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Our same store sales will fluctuate and may not be a meaningful indicator of future performance.

Changes in our same store sales results could affect the price of our common stock. A number of factors have historically
affected, and will continue to affect, our same store sales results, including:

•

•

•

•

•

•

•

•

•

general regional and national economic conditions;

competition;

our new store openings;

consumer trends and preferences;

changes in the other tenants in the shopping centers in which we are located;

new product introductions and changes in our product mix;

timing and effectiveness of promotional events;

lack of new product introductions to spur growth in the sale of various kinds of sports equipment; and

weather.

Our same store sales may vary from quarter to quarter and could decline relative to the comparable period in the prior fiscal
year. A decline in revenues or same store sales may cause the price of our common stock to decrease or to fluctuate significantly.

The market price of our common stock is likely to be highly volatile as the stock market in general can be highly volatile.

Factors that could cause fluctuation in the stock price may include, among other things:

•

•

•

•

•

•

•

•

•

•

general economic and market conditions;

actual or anticipated variations in quarterly operating results;

changes in financial estimates by securities analysts;

our inability to meet or exceed securities analysts’ estimates or expectations;

conditions or trends in our industry;

changes in the market valuations of other retail companies;

announcements by us or our competitors of significant acquisitions, strategic partnerships, divestitures, joint ventures or
other strategic initiatives;

capital commitments;

additions or departures of key personnel; and

sales of common stock.

Many of these factors are beyond our control. These factors may cause the market price of our common stock to decline,
regardless of our operating performance.

Our ability to operate and expand our business and to respond to changing business and economic conditions will be dependent
upon the availability of adequate capital. The terms of our senior secured revolving credit facility impose certain restrictions that
may impair our ability to access sufficient capital. Additionally, we are subject to counterparty risk on our senior secured revolving
credit facility.

The operation of our business, the rate of our expansion and our ability to respond to changing business and economic conditions
depend on the availability of adequate capital, which in turn depends on cash flow generated by our business and, if necessary,
the availability of equity or debt capital. We cannot assure you that our cash flow will be sufficient to meet these needs or that we
would be able to obtain equity or debt capital on acceptable terms or at all. Our current senior secured revolving credit facility
contains provisions that limit our ability to incur additional indebtedness or make substantial asset sales, which might otherwise
be used to finance our operations. In addition, our obligations under the senior secured revolving credit facility are secured by
interests in substantially all of our personal property, excluding store and distribution center equipment and fixtures, which may
further limit our access to certain capital markets or lending sources. Moreover, the actual availability under our credit facility is

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 15

limited to the lesser of 70% of our eligible inventory or 85% of our inventory’s liquidation value, in each case net of specified
reserves and less any letters of credit outstanding, and therefore opportunities for increased cash flows from reduced inventories
would be partially offset by reduced availability under our senior secured revolving credit facility.

In the event of our insolvency, liquidation, dissolution or reorganization, the lenders under our senior secured revolving credit
facility would be entitled to payment in full from our assets before distributions, if any, were made to our stockholders.

If we are unable to generate sufficient cash flows from operations in the future, and if availability under our current senior
secured revolving credit facility is not sufficient, we may have to obtain additional financing. We cannot assure you that we could
obtain refinancing or additional financing on favorable terms or at all. Recent distress in the worldwide financial markets may
result in continued diminished liquidity and credit availability. Furthermore, a downturn in the equity and debt markets and
tightening of credit markets could make it difficult to obtain additional financing or raise capital, and thus we cannot be certain
that additional funds will be available if needed or available on acceptable terms. Our liquidity or access to capital could also be
adversely affected by other unforeseen changes in the financial markets and global economy. Although our current senior secured
revolving credit facility does not expire until 2012, continued or future market distress could jeopardize the counterparty
obligations of one or more of the banks participating in our facility, which could have an adverse effect on our business if we are
not able to replace such credit facility or find other sources of liquidity on acceptable terms.

Intense competition in the sporting goods industry could limit our growth and reduce our profitability.

The market for sporting goods retailers is highly fragmented and intensely competitive. Our current and prospective competitors
include many large companies, some of which have substantially greater market presence, name recognition, and financial,
marketing and other resources than us. We compete directly or indirectly with the following categories of companies:

•

•

•

•

•

•

large format sporting goods stores and chains;

traditional sporting goods stores and chains;

specialty stores;

mass merchants;

catalog and Internet-based retailers; and

sporting goods brands that sell direct to consumers.

Pressure from our competitors could require us to reduce our prices or increase our spending for advertising and promotion.
Increased competition in markets in which we have stores or the adoption by competitors of innovative store formats, aggressive
pricing strategies and retail sale methods, such as the Internet, could cause us to lose market share and could have a material
adverse effect on our business, financial condition, results of operations and cash flows.

Lack of available retail store sites on terms acceptable to us, rising real estate prices and other costs and risks relating to new
store openings could severely limit our growth opportunities.

Our strategy includes opening stores in new and existing markets. We must successfully choose store sites, execute favorable
real estate transactions on terms that are acceptable to us, hire competent personnel and effectively open and operate these new
stores. Our plans to increase our number of retail stores will depend in part on the availability of existing retail stores or store
sites. A lack of available financing on terms acceptable to real estate developers or a tightening credit market may adversely
affect the retail sites available to us. We cannot assure you that stores or sites will be available to us, or that they will be
available on terms acceptable to us. If additional retail store sites are unavailable on acceptable terms, we may not be able to
carry out a significant part of our growth strategy. Rising real estate costs and acquisition, construction and development costs
could also inhibit our ability to grow. If we fail to locate desirable sites, obtain lease rights to these sites on terms acceptable to
us, hire adequate personnel and open and effectively operate these new stores, our financial performance could be adversely
affected.

In addition, our expansion in new and existing markets may present competitive, distribution, merchandising and regulatory
challenges that differ from our current challenges, including competition among our stores, diminished novelty of our store
design and concept, added strain on our distribution centers, additional information to be processed by our management
information systems and diversion of management attention from operations, such as the control of inventory levels in our stores.
New stores in new markets, where we are less familiar with the target customer and less well-known, may face different or
additional risks and increased costs compared to stores operated in existing markets or new stores in existing markets.

16 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Expansion into new markets could also bring us into direct competition with retailers with whom we have no past experience as
direct competitors. To the extent that we become increasingly reliant on entry into new markets in order to grow, we may face
additional risks and our net income could suffer. To the extent that we are not able to meet these new challenges, our sales could
decrease and our operating costs could increase.

There also can be no assurance that our new stores will generate sales levels necessary to achieve store-level profitability or
profitability comparable to that of existing stores. New stores also may face greater competition and have lower anticipated sales
volumes relative to previously opened stores during their comparable years of operation. We may not be able to advertise cost-
effectively in new or smaller markets in which we have less store density, which could slow sales growth at such stores. We also
cannot guarantee that we will be able to obtain and distribute adequate product supplies to our stores or maintain adequate
warehousing and distribution capability at acceptable costs.

If we are unable to predict or effectively react to changes in consumer demand, we may lose customers and our sales may decline.

Our success depends in part on our ability to anticipate and respond in a timely manner to changing consumer demand and
preferences regarding sporting goods. Our products must appeal to a broad range of consumers whose preferences cannot be
predicted with certainty and are subject to change. We often make commitments to purchase products from our vendors several
months in advance of the proposed delivery. If we misjudge the market for our merchandise our sales may decline significantly.
We may overstock unpopular products and be forced to take significant inventory markdowns or miss opportunities for other
products, both of which could have a negative impact on our profitability. Conversely, shortages of items that prove popular could
reduce our net sales. In addition, a major shift in consumer demand away from sporting goods or sport apparel could also have a
material adverse effect on our business, results of operations and financial condition.

Unauthorized disclosure of sensitive or confidential customer information could harm the Company’s business and standing with our
customers.

The protection of our customer, employee and Company data is critical to us. The Company relies on commercially available
systems, software, tools and monitoring to provide security for processing, transmission and storage of confidential customer
information, such as payment card and personal information. Despite the security measures the Company has in place, its
facilities and systems, and those of its third-party service providers, may be vulnerable to security breaches, acts of vandalism,
computer viruses, misplaced or lost data, programming or human errors, or other similar events. Any security breach involving
the misappropriation, loss or other unauthorized disclosure of confidential information, whether by the Company or its vendors,
could damage our reputation, expose us to risk of litigation and liability, disrupt our operations and harm our business.

We may be subject to claims and our insurance may not be sufficient to cover damages related to those claims.

We may be subject to lawsuits resulting from injuries associated with the use of sporting goods equipment that we sell. In
addition, although we do not sell hand guns, assault weapons or automatic firearms, we do sell hunting rifles and ammunition,
which are products that are associated with an increased risk of injury and related lawsuits. We may also be subject to lawsuits
relating to the design, manufacture or distribution of our private label products. We may incur losses relating to these claims,
including costs associated with defending against them. We may also incur losses due to lawsuits relating to our performance of
background checks on hunting rifle purchasers as mandated by state and federal law or the improper use of hunting rifles and
ammunition sold by us, including lawsuits by municipalities or other organizations attempting to recover costs from hunting rifle
manufacturers and retailers relating to the misuse of hunting rifles and ammunition. In addition, in the future there may be
increased federal, state or local regulation, including taxation, on the sale of hunting rifles and ammunition in our current
markets as well as future markets in which we may operate. Commencement of these lawsuits against us or the establishment
of new regulations could reduce our sales and decrease our profitability. There is a risk that claims or liabilities will exceed our
insurance coverage. In addition, we may be unable to retain adequate liability insurance in the future. Although we have entered
into product liability indemnity agreements with many of our vendors and manufacturers, we cannot assure you that we will be
able to collect payments sufficient to offset product liability losses or, in the case of our private brand products, where almost all
of the manufacturing occurs outside the United States, that we will be able to collect anything at all. In addition, we are subject to
regulation by the Consumer Product Safety Commission, including the Consumer Product Safety Improvement Act, and similar
state regulatory agencies. If we fail to comply with government and industry safety standards, we may be subject to claims,
lawsuits, fines and adverse publicity that could have a material adverse effect on our business, results of operations and financial
condition. In addition, any improper or illegal use by our customers of ammunition or hunting rifles sold by us could have a
negative impact on our reputation and business.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 17

If our suppliers, distributors or manufacturers do not provide us with sufficient quantities of products, or if the cost of products are
adversely affected by foreign trade issues, increasing prices for raw materials, political instability or other reasons, our sales and
profitability may suffer.

We purchase merchandise from approximately 1,200 vendors. In fiscal 2010, purchases from Nike represented approximately 14%
of our merchandise purchases. Although in fiscal 2010 purchases from no other vendor represented more than 10% of our total
purchases, our dependence on our principal suppliers involves risk. If there is a disruption in supply from a principal supplier or
distributor, we may be unable to obtain the merchandise that we desire to sell and that consumers desire to purchase. Moreover,
many of our suppliers provide us with incentives, such as return privileges, volume purchasing allowances and cooperative
advertising. A decline or discontinuation of these incentives could reduce our profits.

Our suppliers are affected by the global financial crisis and worldwide economic situation, which may adversely affect their access
to capital and liquidity, inventory and production levels, customer incentives and vendor allowances, product quality, or ability to
continue operations, all of which could adversely affect our supply chain. Further, the cost of our products is affected in part by
the prices for raw materials. A substantial rise in the price of raw materials could dramatically increase the costs associated with
the manufacturing of both the merchandise that we purchase from our vendors for sale in our stores, as well as products
manufactured for our private brands, which could cause the cost of our products to increase and could potentially have a negative
impact on our sales and profitability.

We believe that a significant portion of the products that we purchase, including those purchased from domestic suppliers, is
manufactured abroad in countries such as China, Taiwan and South Korea. In addition, most, if not all, of our private brand
merchandise is manufactured abroad. Foreign imports subject us to the risks of changes in import duties, quotas, loss of “most
favored nation” or MFN status with the U.S. for a particular foreign country, delays in shipment, shipping port constraints, labor
strikes, work stoppages or other disruptions, freight cost increases and economic uncertainties (including the U.S. imposing
antidumping or countervailing duty orders, safeguards, remedies or compensation and retaliation due to illegal foreign trade
practices). In addition, the U.S. Congress periodically considers other restrictions on the importation of products obtained by our
vendors and us. If any of these or other factors were to cause a disruption of trade from the countries in which the suppliers of
our vendors or the manufacturers of our private brand products are located, our inventory levels may be reduced or the cost of
our products may increase. In addition, to the extent that any foreign manufacturers from whom we purchase products directly or
indirectly utilize labor and other practices that vary from those commonly accepted in the U.S., we could be hurt by any resulting
negative publicity or, in some cases, face potential liability.

Historically, instability in the political and economic environments of the countries in which our vendors or we obtain our products
has not had a material adverse effect on our operations. However, we cannot predict the effect that future changes in economic
or political conditions in such foreign countries may have on our operations. In the event of disruptions or delays in supply due to
economic or political conditions in foreign countries, such disruptions or delays could adversely affect our results of operations
unless and until alternative supply arrangements could be made. In addition, merchandise purchased from alternative sources
may be of lesser quality or more expensive than the merchandise we currently purchase abroad.

Our private brand offerings expose us to various risks.

In addition to brand name products, we offer our customers private brand products that are not available in other stores. We
expect to continue to grow our exclusive private brand offerings through a combination of brands that we own and brands that we
license from third parties. We have invested in our development and procurement resources and marketing efforts relating to
these private brand offerings. Although we believe that our private brand products offer value to our customers at each price
point and provide us with higher gross margins than comparable products we sell, the expansion of our private brand offerings
also subjects us to certain additional risks. These include, among others: risks related to our failure to comply with government
and industry safety standards (e.g., those enforced by the Consumer Product Safety Commission, including the Consumer Product
Safety Improvement Act, and similar state regulatory agencies); potential mandatory or voluntary product recalls; suits or other
claims resulting from injuries associated with the use of our private brand products; our ability to successfully protect our
proprietary rights (e.g., defending against counterfeit, knock offs, grey-market, infringing or otherwise unauthorized goods); our
ability to successfully navigate and avoid claims related to the proprietary rights of third parties; our ability to successfully
administer and comply with obligations under license agreements that we have with the licensors of brands, including in some
instances certain sales minimums that if not met could cause us to lose the licensing rights or pay damages; sourcing and
manufacturing outside the U.S., including foreign laws and regulations, political unrest, disruptions or delays in cross-border
shipments, changes in economic conditions in foreign countries, exchange rate fluctuations and conducting activities with third-
party manufacturers; increases in the price of raw materials used in the manufacturing of our private brand products; and other
risks generally encountered by entities that source, sell and market exclusive branded offerings for retail. Our failure to

18 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

adequately address some or all of these risks could have a material adverse effect on our business, results of operations and
financial condition.

The loss of our key executives, especially Edward W. Stack, our Chairman of the Board and Chief Executive Officer, could have a
material adverse effect on our business due to the loss of their experience and industry relationships.

Our success depends on the continued services of our senior management, particularly Edward W. Stack, our Chairman of the
Board and Chief Executive Officer. Mr. Stack, in addition to serving as Chairman and Chief Executive Officer of the Company, also
holds a majority of the voting power of our capital stock, and has been operating the Company since 1984. Mr. Stack possesses
detailed and in-depth knowledge of the issues, opportunities and challenges facing the Company and its businesses. If we were to
lose any key senior executive, especially Mr. Stack, our business could be materially adversely affected.

Our costs may change as a result of currency exchange rate fluctuations.

Many of the goods we purchase are manufactured abroad, and the prices charged by foreign manufacturers’ may be affected by
the fluctuation of their local currency against the U.S. dollar. We source goods from various countries, including China, and thus
changes in the value of the U.S. dollar compared to other currencies may affect the costs of goods that we purchase.

We are subject to costs and risks associated with increased or changing laws and regulations affecting our business, including those
relating to the sale of consumer products.

We operate in a complex regulatory and legal environment that exposes us to compliance and litigation risks that could materially
affect our operations and financial results. These laws may change, sometimes significantly, as a result of political, economic or
social events. Some of the federal, state or local laws and regulations that affect us include:

•

•

•

•

•

•

•

•

•

those relating to consumer products, product liability or consumer protection, including the Consumer Product Safety Act
and the Consumer Product Safety Improvement Act regarding lead and phthalates, as well as similar state laws;

those relating to the manner in which we advertise, market or sell our products;

labor and employment laws, including wage and hour laws;

those that prohibit or limit the sale in certain areas of certain products we offer, such as firearms, ammunition or knives;

tax laws or interpretations thereof;

data protection and privacy laws and regulations;

environmental laws and regulations, such as California’s Safe Drinking Water and Toxic Enforcement Act (known as
Prop 65);

customs or import laws and regulations; and

securities and exchange laws and regulations.

Our inability or failure to protect our intellectual property could have a negative impact on our operating results.

Our trademarks, service marks, copyrights, patents, trade secrets, domain names and other intellectual property are valuable
assets that are critical to our success. Effective trademark and other intellectual property protection may not be available in every
country in which our products are or may be made available. The unauthorized reproduction or other misappropriation of our
intellectual property could diminish the value of our brands or goodwill and cause a decline in our revenue. In addition, any
infringement or other intellectual property claim made against us, whether or not it has merit, could be time-consuming, result in
costly litigation, cause product delays, or require us to enter into royalty or licensing agreements. As a result, any such claim or
our failure to protect our intellectual property could have an adverse effect on our operating results.

We face various risks as a multi-channel retailer.

There are various risks relating to operating as a multi-channel retailer that conducts business in stores, on the Internet and
through catalogs, including the need to keep pace with rapid technological change, internet security risks, risks of systems failure
or inadequacy and increased competition. Further, governmental regulation of the Internet and e-commerce continues to evolve in
such areas as taxation, privacy, data protection, pricing, content, copyrights, distribution, mobile communications, electronic
contracts and other communications, consumer protection, the provision of online payment services, the design and operation of

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 19

websites and the characteristics and quality of products and services. Unfavorable changes to regulations in these areas could
harm our business.

We have contracted with a third party to maintain and operate our e-commerce website and are reliant on that party and its
operational, privacy and security procedures and controls and its ability to maintain and operate our website. Failure by such third
party to adequately maintain and operate our e-commerce website, including any prolonged disruption that affects our customers’
ability to utilize our website resulting in the loss of sales and customers and/or increased costs, could materially affect our
reputation, operations or financial results.

In addition, as the popularity and use of e-commerce sites continue to increase, our business faces increased competition from
various domestic and international sources, including our suppliers. We may require significant capital in the future to sustain or
grow our business, including our e-commerce operations, and there is no assurance that cash flow from operations will be
sufficient to meet those needs or that additional sources of capital will be available on acceptable terms or at all.

Problems with our information system software could disrupt our operations and negatively impact our financial results and
materially adversely affect our business operations.

Our Dick’s and Golf Galaxy stores utilize a suite of applications from JDA for our core merchandising, allocation and replenishment
systems. These systems, if not functioning properly, could disrupt our operations, including our ability to track, record and analyze
the merchandise that we sell, process shipments of goods, process financial information or credit card transactions, deliver
products or engage in similar normal business activities particularly if there are any unforeseen interruptions after implementa-
tion. Any material disruption, malfunction or other similar problems in or with these systems could negatively impact our financial
results and materially adversely affect our business operations.

We rely on three distribution centers, and if there is a natural disaster or other serious disruption at one of these facilities, we may
lose merchandise and be unable to effectively deliver it to our stores.

We currently operate a 725,000 square foot distribution center in Plainfield, Indiana, a 657,000 square foot distribution center near
Atlanta, Georgia, and a 601,000 square foot distribution center in Smithton, Pennsylvania. Any natural disaster or other serious
disruption to one of these facilities due to fire, tornado or any other cause could damage a significant portion of our inventory or
impair our ability to adequately stock our stores and process returns of products to vendors and could negatively affect our sales
and profitability. In addition, as we grow, we may require additional distribution capacity, which could come in the form of
expanding existing facilities or opening alternative or additional facilities. Any such expansions or openings could affect us in ways
we cannot predict.

Our business is seasonal and our annual results are highly dependent on the success of our fourth quarter sales.

Our business is highly seasonal in nature. Our highest sales and operating income results historically occur during the fourth
fiscal quarter, which is due, in part, to the holiday selling season and, in part, to our strong sales of cold weather sporting goods
and apparel. The fourth quarter generated approximately 31% of our net sales for fiscal 2010. Any decrease in our fourth quarter
sales, whether because of a slow holiday selling season, unseasonable weather conditions, economic conditions or otherwise,
could have a material adverse effect on our business, financial condition and operating results for the entire fiscal year.

Because our Dick’s stores are generally concentrated in the eastern half of the United States, we are subject to regional risks.

A majority of our Dick’s stores are located in the eastern half of the United States. Because of this, we are subject to regional
risks, such as the regional economy, weather conditions, increasing costs of electricity, oil and natural gas, natural disasters, as
well as government regulations specific to the states in which we operate. If the region were to suffer an economic downturn or
other adverse event, our net sales and profitability could suffer.

Our results of operations may be harmed by unseasonably warm winter weather conditions. Many of our stores are located in
geographic areas that experience seasonably cold weather. We sell a significant amount of cold weather sporting goods and
apparel. Abnormally warm weather conditions could reduce our sales of these items and cause a decrease in our profitability.
Additionally, abnormally wet or cold weather in the spring or summer months could reduce our sales of golf or other merchandise
and cause a decrease in our profitability.

20 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

The Company is subject to various types of litigation and other claims, some of which may adversely affect the Company’s business
and financial performance.

From time to time the Company or its subsidiaries may be involved in lawsuits or other claims arising in the course of business,
including those related to federal or state wage and hour laws, product liability, consumer protection, advertising, employment,
intellectual property, tort and other matters. Due to the inherent uncertainties of litigation and other claims, we cannot accurately
predict the ultimate outcome of any such matters. These suits or claims could cause us to incur significant expenses and devote
substantial resources to defend against them and, in some cases, we could incur significant losses in the form of settlements,
judgements or other orders, as a result of which our business or financial performance may be adversely affected. For a
description of our current material legal proceedings refer to Item 3. “Legal Proceedings”.

We may pursue strategic acquisitions, which could have an adverse impact on our business, as could assimilation of companies
following acquisition.

We may from time to time acquire complementary companies or businesses. Acquisitions may result in difficulties in assimilating
acquired companies, and may result in the diversion of our capital and our management’s attention from other business issues
and opportunities. We may not be able to successfully integrate operations that we acquire, including their personnel, financial
systems, distribution, operations and general store operating procedures. If we fail to successfully integrate acquisitions, our
business could suffer. In addition, the integration of any acquired business and their financial results may adversely affect our
operating results.

Our business is significantly dependent on our ability to meet our labor needs.

The success of our stores depends significantly on our ability to hire and retain quality associates, including store managers and
sales associates. We plan to expand our associate base to manage our anticipated growth. Competition for non-entry level
personnel, particularly for associates with retail expertise, is highly competitive. Additionally, our ability to maintain consistency in
the quality of customer service in our stores is critical to our success. Also, many of our store-level associates are in entry-level
or part-time positions that historically have high rates of turnover. We are also dependent on the associates who staff our
distribution centers, many of whom are skilled. We may be unable to meet our labor needs and control our costs due to external
factors such as unemployment levels, minimum wage legislation and wage inflation. If we are unable to hire and retain store-
level associates capable of providing a high level of customer service, our business could be materially adversely affected.

Although none of our associates are currently covered under collective bargaining agreements, we cannot guarantee that our
associates will not elect to be represented by labor unions in the future. If some or all of our workforce were to become unionized
and collective bargaining agreement terms were significantly different from our current compensation arrangements or work
practices, it could have a material adverse effect on our business, financial condition and results of operations.

We are controlled by our Chief Executive Officer and his relatives, whose interests may differ from other stockholders.

We have two classes of common stock. The common stock has one vote per share and the Class B common stock has 10 votes
per share. As of January 29, 2011, Mr. Edward W. Stack, our Chairman and Chief Executive Officer, and his relatives controlled a
majority of the combined voting power of our common stock and Class B common stock and would control the outcome of any
corporate transaction or other matter submitted to the stockholders for approval, including mergers, consolidations and the sale
of all or substantially all of our assets. Mr. Stack may also acquire additional shares of common stock upon the exercise of stock
options. The interests of Mr. Stack and his relatives may differ from the interests of our other stockholders and they may take
actions with which our other stockholders disagree.

Terrorist attacks, acts of war and foreign instability may seriously harm our business.

Among the chief uncertainties facing our nation and the world, which may impact our business, is instability and conflict outside
of the U.S., including political instability, terrorist attacks, acts of war or other events. No one can predict the timing or overall
economic impact that would result from these events and they could have a very serious adverse impact on our business.

Terrorist attacks may cause damage or disruption to our Company, our employees, our facilities, our suppliers or our customers,
which could significantly impact our operating results. The potential for future terrorist attacks or other acts of war or hostility,
and the national and international responses to these events, may cause greater uncertainty and cause our business to suffer in
ways that we currently cannot predict. Our geographic focus in the eastern United States may make us more vulnerable to such
uncertainties than other comparable retailers who may not have a similar geographic focus.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 21

Our anti-takeover provisions could prevent or delay a change in control of our Company, even if such change of control would be
beneficial to our stockholders.

Provisions of our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws as well as provisions of
Delaware law could discourage, delay or prevent a merger, acquisition or other change in control of our Company, even if such
change in control would be beneficial to our stockholders. These provisions include: authorizing the issuance of Class B common
stock; classifying the board of directors such that only one-third of directors are elected each year; authorizing the issuance of
“blank check” preferred stock that could be issued by our board of directors to increase the number of outstanding shares and
thwart a takeover attempt; prohibiting the use of cumulative voting for the election of directors; limiting the ability of stockholders
to call special meetings; if our Class B common stock is no longer outstanding, prohibiting stockholder action by partial written
consent and requiring all stockholder actions to be taken at a meeting of our stockholders or by unanimous written consent; and
establishing advance notice requirements for nominations for election to the board of directors or for proposing matters that can
be acted upon by stockholders at stockholder meetings.

In addition, the Delaware General Corporation Law, to which we are subject, prohibits us, except under specified circumstances,
from engaging in any mergers, significant sales of stock or assets or business combinations with any stockholder or group of
stockholders who owns at least 15% of our common stock.

An impairment in the carrying value of goodwill or other acquired intangibles could negatively affect our consolidated operating
results and net worth.

The carrying value of goodwill represents the fair value of acquired businesses in excess of identifiable assets and liabilities as of
the acquisition date. The carrying value of other intangibles represents the fair value of trademarks, trade names and other
acquired intangibles as of the acquisition date. Goodwill and other acquired intangibles expected to contribute indefinitely to our
cash flows are not amortized, but must be evaluated by management at least annually for impairment. If carrying value exceeds
current fair value, the intangible is considered impaired and is reduced to fair value with a charge to earnings. Events and
conditions that could result in an impairment include changes in the industry in which we operate including general economic
conditions, competition or other factors leading to reduction in expected sales or profitability. Should the value of one or more of
the acquired intangibles become impaired, our consolidated earnings and net worth may be materially adversely affected.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

Our corporate headquarters is located at 345 Court Street, Coraopolis, Pennsylvania 15108, where we lease approximately
670,000 square feet of office space. The initial lease term, as defined in the lease agreement, covers 25 years from the rental
commencement date, which was March 1, 2010.

We currently lease a 725,000 square foot distribution center in Plainfield, Indiana, a 657,000 square foot distribution center near
Atlanta, Georgia and a 601,000 square foot distribution center in Smithton, Pennsylvania. The terms of these leases expire in 2022,
2021 and 2025, respectively.

In May 2009, following the conversion of all existing Chick’s Sporting Goods stores that we acquired in November 2007 to Dick’s
stores, we ceased our Chick’s operations that were headquartered in Covina, California, where we currently lease approximately
11,500 square feet of office space. The term of this lease ends in June 2011.

We lease all of our stores. Initial lease terms are generally for ten to 25 years, and most leases contain multiple five-year renewal
options and rent escalation provisions. We believe that our leases, when entered into, are at market rate rents. We generally
select a new store site six to 18 months before its opening. Our stores are primarily located in shopping centers in regional
shopping areas, as well as in freestanding locations and in malls.

22 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

As of January 29, 2011, we operated 525 stores in 43 states. The following table sets forth the number of stores by state:

State

Dick’s

Golf Galaxy

Total

Alabama . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Arizona . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Arkansas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

California . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Colorado . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Connecticut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Delaware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Florida . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Georgia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Idaho . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Illinois . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Indiana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Iowa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Kansas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Kentucky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Louisiana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Maine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Maryland. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Massachusetts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Michigan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Minnesota . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mississippi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Missouri . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nebraska . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nevada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

New Hampshire. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

New Jersey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

New York . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

North Carolina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ohio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Oklahoma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Oregon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pennsylvania . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rhode Island . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

South Carolina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tennessee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Texas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Utah . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vermont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Virginia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Washington . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

West Virginia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Wisconsin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9

6

1

15

13

9

2

16

14

1

22

17

4

6

7

3

4

10

16

16

7

4

8

3

1

3

15

29

23

36

—

9

36

2

9

14

18

1

2

20

1

5

7

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

444

—

—

—

2

2

1

1

3

—

1

7

1

1

1

1

—

—

3

1

1

4

—

2

1

1

—

4

5

5

9

2

1

5

—

—

1

6

1

—

4

—

—

4

81

9

6

1

17

15

10

3

19

14

2

29

18

5

7

8

3

4

13

17

17

11

4

10

4

2

3

19

34

28

45

2

10

41

2

9

15

24

2

2

24

1

5

11

525

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 23

ITEM 3. LEGAL PROCEEDINGS

The Company is a defendant in Tamara Barrus, et al. v Dick’s Sporting Goods, Inc. et al. (“Barrus”), a case that makes claims
concerning alleged failures to pay wages and overtime wages as required by the Fair Labor Standards Act (“FLSA”) and New York
law. The case was filed in May of 2005 in the U.S. District Court for the Western District of New York. In their complaint, in
addition to the unpaid wage and overtime allegations, plaintiffs seek liquidated damages, injunctive relief and attorneys’ fees and
costs. In September 2006, a magistrate judge for the U.S. District Court for the Western District of New York conditionally certified
a class for notice purposes under the FLSA, which the U.S. District Judge upheld. The parties and the court agreed to stay the
litigation pending an attempt to resolve all claims through mediation. Mediation sessions were held in April and August 2007 and
November 2008 and these attempts to resolve the case through mediation were unsuccessful. In December 2009, plaintiffs filed
an amended complaint adding five individual defendants, claims for allegedly unpaid wages and overtime under the laws of thirty-
five states, and claims under the Employee Retirement Income Security Act (“ERISA”) and Racketeer Influenced and Corrupt
Organizations Act (“RICO”). In August 2010, the court dismissed plaintiffs’ state law claims (except those arising under New York
law), ERISA claims and RICO claims.

In September 2010, following the dismissal of the state law claims in Barrus (except those arising under New York law), state
wage and hour class action complaints were filed against the Company in Connecticut, Minnesota, Illinois, Ohio, Missouri,
Delaware, Indiana, Kansas, Pennsylvania, Michigan, Nebraska, New Jersey, South Carolina, Maryland, Vermont, North Carolina,
Maine, Tennessee, West Virginia, Colorado, Florida and Massachusetts (collectively, the “State Claims”). In these actions, plaintiffs
assert claims similar to those in the Barrus case and plaintiffs are seeking remedies that include (to the extent applicable in each
state) injunctive relief, unpaid wages (including fringe benefits), liquidated damages, attorneys’ fees, expenses, expert fees and an
award of interest.

On January 28, 2011, the Company and attorneys for a group of plaintiffs filed a settlement agreement in the United States
District Court for the Western District of New York to settle Barrus and the State Claims. The settlement, which is subject to
court approval, covers wage and hour claims under the laws of 36 states. Under the settlement, the total amount to be paid will
depend on the number of claims that are submitted by class members with a maximum settlement amount not to exceed
$15 million plus interest and taxes. The settlement and related fees resulted in a pre-tax charge during the fiscal fourth quarter
of 2010 of approximately $10.8 million ($6.5 million after tax).

In addition to the above matters, various lawsuits, regulatory proceedings and other claims arising in the normal course of
business are pending or may be initiated against us. These claims primarily relate to commercial, intellectual property,
advertising, real estate and employment matters. The outcome of these claims cannot be predicted with certainty and some of
these claims may be disposed of unfavorably to us. Based on currently available information, including legal defenses available to
us, we do not believe that the outcome of these claims will have a material adverse effect on our consolidated financial position,
liquidity or results of operations.

ITEM 4. REMOVED AND RESERVED

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF
EQUITY SECURITIES

The shares of Dick’s Sporting Goods, Inc. common stock are listed and traded on the New York Stock Exchange (“NYSE”) under
the symbol “DKS”. The Company also has shares of Class B common stock outstanding, which are not listed or traded on any
stock exchange or other market. Shares of our Class B common stock can be converted on a one-for-one basis to shares of
common stock at any time at the holder’s option and are automatically convertible upon other events. Our common stock began
trading on October 16, 2002, following the Company’s initial public offering. Set forth below, for the applicable periods indicated,
are the high and low closing sales prices per share of the Company’s common stock as reported by the NYSE.

Fiscal Quarter Ended

High

Low

May 1, 2010. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30.78

$22.46

July 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.72

$24.39

October 30, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.48

$24.47

January 29, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $37.81

$28.99

24 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Fiscal Quarter Ended

High

Low

May 2, 2009. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $19.62

$10.77

August 1, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20.04

$16.14

October 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25.74

$19.45

January 30, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $26.05

$20.76

The number of holders of record of shares of the Company’s common stock and Class B common stock as of March 11, 2011 was
256 and 21, respectively.

We currently intend to retain our earnings for the development of our business. We have never paid any cash dividends since our
inception, and we do not anticipate paying any cash dividends in the future.

The information set forth under Part III, Item 12. “Security Ownership of Certain Beneficial Owners and Management and Related
Shareholder Matters” is incorporated herein.

ITEM 6. SELECTED FINANCIAL DATA

The selected consolidated financial data for fiscal years 2010, 2009, 2008, 2007 and 2006 presented below under the captions
“Statement of Income Data”, “Earnings per Common Share”, “Other Data” and “Balance Sheet Data” have been derived from our
consolidated financial statements for those periods. The selected consolidated financial data for fiscal years 2010, 2009, 2008,
2007 and 2006 presented below under the caption “Store Data” have been derived from internal records of our operations.

Our fiscal year consists of 52 or 53 weeks, ends on the Saturday nearest to the last day in January and is referenced by the
calendar year ending closest to that date. All fiscal years presented include 52 weeks of operations except fiscal 2006, which
includes 53 weeks.

The information set forth below should be read in conjunction with other sections of this report including Item 7. “Management’s
Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and related
notes.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 25

Statement of Income Data:

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 4,871,492 $ 4,412,835 $ 4,130,128 $ 3,888,422 $ 3,114,162

Cost of goods sold (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,422,462

3,195,899

2,946,079

2,730,359

2,217,463

Fiscal Year
2010
2008
2006
(Dollars in thousands, except per share and per square foot data)

2009

2007

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,449,030

1,216,936

1,184,049

1,158,063

Selling, general and administrative expenses (2) . . . . . . . . .

1,129,293

972,025

Impairment of goodwill and other intangible assets (3) . . . . .

Impairment of store assets (3) . . . . . . . . . . . . . . . . . . . . . . .

Merger and integration costs . . . . . . . . . . . . . . . . . . . . . . . .

—

—

—

Pre-opening expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,488

—

—

10,113

9,227

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . .

309,249

225,571

Gain on sale of asset (4) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense (5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other (income) expense . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . .

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

—

14,016

(2,278)

297,511

115,434

—

4,543

(2,148)

223,176

87,817

928,170

164,255

29,095

15,877

16,272

30,380

(2,356)

17,430

1,485

13,821

53,686

870,415

—

—

—

896,699

682,625

—

—

—

18,831

16,364

268,817

197,710

—

20,805

(2,065)

250,077

99,511

—

17,852

(931)

180,789

72,316

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

182,077 $

135,359 $

(39,865) $

150,566 $

108,473

Earnings per Common Share (6):

Earnings (loss) per common share — Basic . . . . . . . . . . . . . $

Earnings (loss) per common share — Diluted . . . . . . . . . . . . $

1.57 $

1.50 $

1.20 $

1.15 $

(0.36) $

(0.36) $

1.38 $

1.29 $

1.06

0.98

Weighted average common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

116,236

121,724

113,184

117,955

111,662

111,662

109,383

116,504

102,512

110,790

Store Data:

Same store sales increase (decrease) (7) . . . . . . . . . . . . . . .

Number of stores at end of period (8) . . . . . . . . . . . . . . . . .

7.4%

525

(1.4)%

510

(4.8)%

487

2.4%

434

6.0%

294

Total square footage at end of period (8) . . . . . . . . . . . . . . .

25,889,771

24,816,442

23,592,850

21,084,292

16,724,171

Net sales per square foot (9) . . . . . . . . . . . . . . . . . . . . . . . . $

185 $

177 $

186 $

196 $

197

Other Data:

Gross profit margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29.7%

27.6%

28.7%

29.8%

28.8%

Selling, general and administrative expenses as a

percentage of net sales . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inventory turnover (10) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23.2%

6.3%

3.39x

22.0%

5.1%

3.26x

22.5%

0.7%

3.06x

22.4%

6.9%

3.22x

21.9%

6.3%

3.34x

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . $

110,394 $

100,948 $

90,732 $

75,052 $

54,929

Balance Sheet Data:

Inventories, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

896,895 $

895,776 $

854,771 $

887,364 $

641,464

Working capital (11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

715,787 $

426,686 $

436,741 $

309,630 $

306,205

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,597,536 $ 2,245,333 $ 1,961,846 $ 2,031,662 $ 1,521,435

Total debt including capital and financing lease obligations . . $

140,841 $

142,243 $

181,543 $

173,558 $

166,086

Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

730,468 $

548,391 $

413,032 $

452,897 $

302,331

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,363,581 $ 1,083,227 $

893,577 $

894,303 $

632,099

(1)

Cost of goods sold includes the cost of merchandise, inventory shrinkage and obsolescence, freight, distribution and store
occupancy costs.

26 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

Selling, general and administrative expenses for fiscal 2010 include $16.4 million relating to future lease obligations and
asset impairment charges resulting from the closure of 12 underperforming Golf Galaxy stores and $10.8 million relating to
litigation settlement costs.

In fiscal 2008, the Company recorded non-cash impairment charges of $164.3 million attributable to the impairment of Golf
Galaxy’s goodwill and other intangible assets. The Company also recorded non-cash impairment charges of $29.1 million in
connection with certain underperforming Dick’s Sporting Goods, Golf Galaxy and Chick’s Sporting Goods stores.

Gain on sale of asset resulted from the Company exercising a buy-out option on an aircraft lease and subsequently selling
the aircraft.

Interest expense includes $10.6 million in fiscal 2010 relating to rent payments pursuant to the Company’s financing lease
obligation for its corporate headquarters, which the Company began occupying in January 2010.

Earnings per common share data reflect the impact of a two-for-one stock split that occurred in October 2007.

Same store sales begin at the commencement of a store’s 14th full month of operations after its grand opening. Same store
sales reflect only stores that opened at least 13 months prior to the beginning of the period noted. Stores that were closed
or relocated during the period noted have been excluded from same store sales. Each relocated store is returned to the
comparable store base after its 14th full month of operations. The Company’s e-commerce business is included in the same
store sales calculation beginning in fiscal 2010. Golf Galaxy stores were included in the full year same store sales calcula-
tion beginning in fiscal 2009.

Store count and square footage amounts include Golf Galaxy stores and stores acquired as part of the Company’s acquisition
of Chick’s for fiscal 2010, 2009, 2008 and 2007.

Calculated using net sales and gross square footage of all stores open at both the beginning and the end of the period.
Gross square footage includes the storage, receiving and office space that generally occupies approximately 17% of total
store space in our Dick’s stores.

(10) Calculated as cost of goods sold divided by the average monthly ending inventories of the last 13 months.

(11) Defined as current assets less current liabilities.

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis should be read in conjunction with Item 6, “Selected Financial Data” and our consolidated
financial statements and related notes appearing elsewhere in this report. This Annual Report on Form 10-K contains forward-looking
statements within the meaning of the Private Securities Litigation Reform Act of 1995. See “Forward-Looking Statements” and Part I,
Item 1A. “Risk Factors”.

Overview

Dick’s is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment,
apparel and footwear in a specialty store environment. As of January 29, 2011 we operated 444 Dick’s stores and 81 Golf Galaxy
stores with approximately 25.9 million square feet in 43 states, the majority of which are located throughout the eastern half of
the United States.

Effective February 1, 2009, the Company amended its e-commerce agreement and began recording e-commerce revenue on a
gross basis as the principal party in the transactions, compared to its prior recording of these revenues on a net basis pursuant
to Financial Accounting Standards Board Accounting Standards Codification (“ASC”) 605-45, Overall Considerations of Reporting
Revenue Gross as a Principal versus Net as an Agent.

The primary factors that historically influenced the Company’s profitability and success have been its growth in the number of
stores and selling square footage, positive same store sales and its strong gross profit margins. In the last five years, the
Company has grown from 255 stores as of the end of fiscal 2005 to 525 stores as of the end of fiscal 2010, reflecting both organic
growth and acquisitions. The Company continues to expand its presence through the opening of new stores, although its rate of
growth has decreased from the rate of growth experienced in earlier years, reflecting recent economic conditions.

In order to monitor the Company’s success, the Company’s senior management monitors certain key performance indicators,
including:

•

Consolidated same store sales performance — Fiscal 2010 consolidated same store sales increased 7.4% compared to a
1.4% decrease in fiscal 2009. The consolidated same store sales calculation for fiscal 2010 includes Dick’s Sporting Goods
stores, Golf Galaxy and the Company’s e-commerce business. The calculation for fiscal 2009 included Dick’s Sporting Goods
stores and Golf Galaxy stores only. The Company believes that its ability to consistently deliver increases in consolidated

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 27

same store sales will be a key factor in achieving its targeted levels of earnings per share growth and continuing its store
expansion program to an ultimate goal of at least 900 Dick’s locations across the United States.

•

•

•

Operating cash flow — The Company generated $390.0 million of cash flow from operations in fiscal 2010 compared to
$401.3 million in fiscal 2009. The decrease in operating cash flows is due primarily to the Company’s efforts to reduce fiscal
2008 ending inventory levels and to extend payment terms with its vendors, which favorably impacted fiscal 2009 operating
cash flows. See further discussion of the Company’s cash flows in the Liquidity and Capital Resources section herein. The
Company believes that a key strength of its business has been the ability to consistently generate positive cash flow from
operations. Strong cash flow generation is critical to the future success of the Company, not only to support the general
operating needs of the Company, but also to fund capital expenditures related to new store openings, relocations, expansions
and remodels, costs associated with continued improvement of information technology tools and costs associated with
potential strategic acquisitions that may arise from time to time.

Quality of merchandise offerings — To monitor and maintain acceptance of its merchandise offerings, the Company monitors
sell-throughs, inventory turns, gross margins and markdown rates on a department and style level. This analysis helps the
Company reduce cash flow requirements and deliver optimal gross margins by improving merchandise flow and establishing
appropriate price points to minimize markdowns.

Store productivity — To assess store-level performance, the Company monitors various indicators, including new store
productivity, sales per square foot, store operating contribution margin and store cash flow. New store productivity compares
the sales increase for all stores not included in the same store sales calculation with the increase in square footage.

Executive Summary

The Company reported net income for the year ended January 29, 2011 of $182.1 million, or $1.50 per diluted share, as compared
to net income of $135.4 million, or $1.15 per diluted share, in fiscal 2009.

The Company closed 12 underperforming Golf Galaxy stores in fiscal 2010. The poor performance of these stores was primarily a
function of inadequate real estate locations, sites that were too expensive or a combination of both factors. The Company
continues to evaluate and refine the preferred location, size and format of its Golf Galaxy stores. The Company continues to
believe there is long term growth potential in the golf business and believes the Golf Galaxy acquisition has provided the Company
with significant leverage with its vendor partners and the opportunity to capture market share in the premium golf business as
this niche of the market continues to consolidate. Net income for fiscal 2010 includes expenses relating to future lease obligations
and asset impairment charges resulting from the 12 Golf Galaxy store closures of approximately $9.8 million, net of tax, or $0.08
per diluted share.

On January 28, 2011, the Company filed a settlement agreement to settle Barrus and the related State Claims. For further
discussion see Part I, Item 3. “Legal Proceedings”. Net income for fiscal 2010 includes a charge for this settlement and related
fees of approximately $6.5 million, net of tax, or $0.05 per diluted share.

Net sales increased 10.4% to $4,871.5 million in fiscal 2010 from $4,412.8 million in fiscal 2009 due primarily to a 7.4% increase
in consolidated same store sales and the opening of new stores.

As a percentage of net sales, gross profit increased to 29.75% in fiscal 2010 from 27.58% in fiscal 2009 due primarily to higher
merchandise margins that resulted from changes in sales mix at our Dick’s stores and leverage of fixed occupancy costs resulting
from the increase in consolidated same store sales compared to fiscal 2009.

Selling, general and administrative expenses increased as a percentage of net sales by 115 basis points in fiscal 2010 compared
to fiscal 2009 due primarily to the aforementioned Golf Galaxy store closures and litigation settlement charge. Fiscal 2010 also
includes higher administrative expenses due to costs related to our relocated corporate headquarters and technology and other
infrastructure related costs to support our business strategies.

We ended fiscal 2010 with no borrowings on our line of credit and total borrowing capacity of $418.5 million.

28 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Results of Operations

The following table presents for the periods indicated selected items in the Consolidated Statements of Operations as a
percentage of the Company’s net sales, as well as the basis point change in percentage of net sales from the prior year:

2010

Fiscal Year
2009

2008 (A)

Basis Point
Increase /
(Decrease) in
Percentage of
Net Sales
from Prior Year
2009-2010

Basis Point
Increase /
(Decrease) in
Percentage of
Net Sales
from Prior Year
2008-2009 (A)

Net sales (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100.00% 100.00% 100.00%

N/A

Cost of goods sold, including occupancy and distribution

costs (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selling, general and administrative expenses (3) . . . . . . . . . .

Impairment of goodwill and other intangible assets (4)

. . . . .

Impairment of store assets (5) . . . . . . . . . . . . . . . . . . . . . . .

Merger and integration costs(6)

. . . . . . . . . . . . . . . . . . . . . .

Pre-opening expenses (7) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gain on sale of asset (8) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense (9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

70.25

29.75

23.18

—

—

—

0.22

6.35

—

0.29

72.42

27.58

22.03

—

—

0.23

0.21

5.11

—

0.10

Other (income) expense (10) . . . . . . . . . . . . . . . . . . . . . . . . .

(0.05)

(0.05)

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . .

6.11

2.37

5.06

1.99

71.33

28.67

22.47

3.98

0.70

0.38

0.39

0.74

(0.06)

0.42

0.04

0.33

1.30

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.74%

3.07%

(0.97)%

(217)

217

115

—

—

(23)

1

124

—

19

—

105

38

67

N/A

109

(109)

(44)

(398)

(70)

(15)

(18)

437

6

(32)

(9)

473

69

404

(A) Column does not add due to rounding

(1)

(2)

(3)

(4)

(5)

Revenue from retail sales is recognized at the point of sale, net of sales tax. Revenue from e-commerce sales is recognized
upon shipment of merchandise and any service related revenue is recognized primarily as the services are performed. A
provision for anticipated merchandise returns is provided through a reduction of sales and cost of goods sold in the period
that the related sales are recorded. Revenue from gift cards and returned merchandise credits (collectively the “cards”) are
deferred and recognized upon the redemption of the cards. These cards have no expiration date. Income from unredeemed
cards is recognized in the Consolidated Statements of Operations in selling, general and administrative expenses at the
point at which redemption becomes remote. The Company performs an evaluation of the aging of the unredeemed cards,
based on the elapsed time from the date of original issuance, to determine when redemption is remote.

Cost of goods sold includes the cost of merchandise, inventory shrinkage and obsolescence, freight, distribution and store
occupancy costs. Store occupancy costs include rent, common area maintenance charges, real estate and other asset-based
taxes, store maintenance, utilities, depreciation, fixture lease expenses and certain insurance expenses.

Selling, general and administrative expenses include store and field support payroll and fringe benefits, advertising, bank
card charges, information systems, marketing, legal, accounting, other store expenses and all expenses associated with
operating the Company’s corporate headquarters. Selling, general and administrative expenses for fiscal 2010 also include
expenses relating to future lease obligations and asset impairment charges resulting from the closure of 12 underperform-
ing Golf Galaxy stores as well as a litigation settlement charge.

Impairment of goodwill and other intangible assets is attributable to the impairment of Golf Galaxy’s goodwill and other
intangible assets.

Impairment of store assets in connection with certain underperforming Dick’s Sporting Goods, Golf Galaxy and Chick’s
Sporting Goods stores.

(6) Merger and integration costs primarily include duplicative administrative costs, management and advertising expenses asso-

ciated with the conversions from Chick’s stores to Dick’s stores, and severance and system conversion costs related to the
operational consolidation of Golf Galaxy and Chick’s with the Company’s pre-existing business.

(7)

Pre-opening expenses consist primarily of rent, marketing, payroll and recruiting costs incurred prior to a new store open-
ing which are expensed as incurred.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 29

(8)

(9)

Gain on sale of asset resulted from the Company exercising a buy-out option on an aircraft lease and subsequently selling
the aircraft.

Interest expense results primarily from rent payments under the Company’s financing lease obligation for its corporate
headquarters, which it began occupying in January 2010, and interest on borrowings under the Credit Agreement.

(10) Other (income) expense results primarily from gains and losses associated with changes in deferred compensation plan

investment values and interest income earned on highly liquid instruments purchased with a maturity of three months or
less at the date of purchase.

Fiscal 2010 Compared to Fiscal 2009

Net Income

The Company reported net income of $182.1 million in fiscal 2010, compared to net income of $135.4 million in fiscal 2009. Net
income for fiscal 2010 includes expenses relating to future lease obligations and asset impairment charges resulting from the
closure of 12 underperforming Golf Galaxy stores of approximately $9.8 million, net of tax, or $0.08 per share, and expenses
related to a litigation settlement of approximately $6.5 million, net of tax, or $0.05 per diluted share. Net income for fiscal 2009
included approximately $6.1 million of merger and integration costs, net of tax, or $0.05 per diluted share.

Net Sales

Net sales increased 10.4% to $4,871.5 million in fiscal 2010 from $4,412.8 million in fiscal 2009, due primarily to a 7.4% increase
in consolidated same store sales and the opening of new stores. The Company’s e-commerce business is included in the
Company’s consolidated same store sales calculation beginning in fiscal 2010. The 7.4% consolidated same store sales increase
consisted of a 6.8% increase in Dick’s Sporting Goods stores, a 5.1% increase in Golf Galaxy and a 38.1% increase in e-commerce.
The inclusion of the e-commerce business resulted in an increase of approximately 76 basis points to the Company’s consolidated
same store sales calculation for fiscal 2010.

The increase in consolidated same store sales was broad based, with increases in apparel and footwear. The consolidated same
store sales increase was driven primarily by an increase in transactions of approximately 6.5% at Dick’s stores. Every 1% change
in consolidated same store sales would have impacted fiscal 2010 earnings before income taxes by approximately $13 million.

Store Count

During 2010, we opened 26 Dick’s stores and two Golf Galaxy stores, relocated two Dick’s stores, closed one Dick’s store and
closed 12 underperforming Golf Galaxy stores, resulting in an ending store count of 525 stores with approximately 25.9 million
square feet in 43 states.

Income from Operations

Income from operations increased $83.6 million to $309.2 million in fiscal 2010 from $225.6 million in fiscal 2009.

Gross profit increased 19% to $1,449.0 million in fiscal 2010 from $1,216.9 million in fiscal 2009. As a percentage of net sales,
gross profit increased to 29.75% in fiscal 2010 from 27.58% in fiscal 2009. The 217 basis point increase is due primarily to a
140 basis point increase in merchandise margins that resulted from changes in sales mix at our Dick’s stores, a reduction in
clearance activity at our Golf Galaxy stores and the inventory liquidation event at the Chick’s stores prior to their conversion to
Dick’s stores in May 2009. Gross profit was further impacted by the leverage of fixed occupancy and freight and distribution costs
resulting primarily from the increase in consolidated same store sales compared to last year. Every 10 basis point change in
merchandise margin would have impacted fiscal 2010 earnings before income taxes by approximately $4 million.

Selling, general and administrative expenses increased 16% to $1,129.3 million in fiscal 2010 from $972.0 million in fiscal 2009,
and as a percentage of net sales, selling, general and administrative expenses increased by 115 basis points. Administrative
expenses increased 77 basis points as a percentage of net sales from fiscal 2009 primarily due to higher costs related to our
relocated corporate headquarters as well as technology and other infrastructure related costs to support our business strategies.
The Company recognized expenses of $16.4 million relating to future lease obligations and asset impairment charges resulting
from the closure of 12 underperforming Golf Galaxy stores and $10.8 million related to a litigation settlement, or 34 basis points
and 22 basis points as a percentage of net sales, respectively. Advertising expenses increased 17 basis points as a percentage of
net sales, resulting from investments in marketing initiatives geared toward pursuing market share gains, which included the
promotion of National Runner’s Month as well as the Company’s collaborative marketing initiative with adidas related to the

30 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

adiZero shoe launch. Store payroll expenses decreased 31 basis points as a percentage of net sales primarily due to maintaining
store payroll at levels similar to last year’s period despite the increase in sales in fiscal 2010 compared to fiscal 2009.

The Company recorded $10.1 million of merger and integration costs during fiscal 2009. These costs related to the integration of
Chick’s operations and included duplicative administrative costs and management, advertising and severance expenses associated
with the conversions from Chick’s stores to Dick’s stores.

Pre-opening expenses increased $1.3 million to $10.5 million in fiscal 2010 from $9.2 million in fiscal 2009. Pre-opening expenses
were for the opening of 26 new Dick’s stores and two Golf Galaxy stores, as well as the relocation of two Dick’s stores in fiscal
2010 compared to the opening of 24 new Dick’s stores and one Golf Galaxy store and the relocation of one Dick’s store in fiscal
2009. Pre-opening expenses in any year fluctuate depending on the timing and number of store openings and relocations.

Interest Expense

Interest expense increased $9.5 million to $14.0 million in fiscal 2010 from $4.5 million in fiscal 2009. Interest expense for fiscal
2010 includes $10.6 million related to rent payments under the Company’s financing lease for its corporate headquarters building,
which it began occupying in January 2010. Interest expense related to the Company’s other debt obligations decreased $1.1 million,
primarily due to a decrease in average borrowings under the Company’s Second Amended and Restated Credit Agreement (the
“Credit Agreement”). The Company did not make any borrowings under the Credit Agreement during fiscal 2010.

Income Taxes

The Company’s effective tax rate was 38.8% for the year ended January 29, 2011 as compared to 39.3% for the year ended
January 30, 2010. The effective tax rate for fiscal 2010 reflects the Company’s efforts to simplify the organization of its tax
entities.

Fiscal 2009 Compared to Fiscal 2008

Net Income (Loss)

The Company reported net income of $135.4 million in fiscal 2009, which included merger and integration costs of $6.1 million,
net of tax, or $0.05 per diluted share, compared to a net loss of $39.9 million in fiscal 2008. The net loss in 2008 included
impairment charges of $161.7 million, net of tax, or $1.45 per diluted share, and merger and integration costs of $12.3 million,
net of tax, or $0.11 per diluted share.

Net Sales

Net sales increased 7% to $4,412.8 million in fiscal 2009 from $4,130.1 million in fiscal 2008, due primarily to new store sales and
the addition of e-commerce sales, partially offset by a consolidated same store sales decrease of 1.4%. Golf Galaxy was included
in the Company’s consolidated same store sales calculation in fiscal 2009.

The decrease in consolidated same store sales was mostly attributable to sales decreases in exercise, other footwear and golf
equipment and accessories. These sales decreases were partially offset by increases in athletic apparel, athletic footwear,
hunting, guns and outerwear and outerwear accessories.

The consolidated same store sales decrease was driven primarily by a decrease in average unit retail price of approximately 1.2%
and an increase in transactions of approximately 0.4% at Dick’s stores. Every 1% change in consolidated same store sales would
have impacted fiscal 2009 earnings before income taxes by approximately $12 million.

Store Count

During 2009, we opened 24 Dick’s stores and one Golf Galaxy store, relocated one Dick’s store, closed one Dick’s store, converted
the Golf Shop to a Golf Galaxy store and converted 12 Chick’s Sporting Goods stores to Dick’s Sporting Goods stores, resulting in
an ending store count of 510 stores, with approximately 24.8 million square feet, in 43 states.

Income from Operations

Income from operations increased $195.2 million to $225.6 million in fiscal 2009 from $30.4 million in fiscal 2008, which included
impairment charges of $193.4 million.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 31

Gross profit increased 3% to $1,216.9 million in fiscal 2009 from $1,184.0 million in fiscal 2008. As a percentage of net sales,
gross profit decreased 109 basis points in fiscal 2009. The 109 basis point decrease in gross profit was due primarily to lower
merchandise margins and de-leverage of occupancy and freight and distribution costs. Merchandise margins decreased 71 basis
points as a percentage of net sales compared to fiscal 2008 due to promotional activities across most merchandise categories at
Dick’s and clearance activity at Golf Galaxy stores. The 15 basis point increase in occupancy expenses as a percentage of net
sales resulted from the consolidated same store sales decline in fiscal 2009. Freight and distribution costs as a percentage of net
sales were 29 basis points higher in fiscal 2009 due to the recording of costs related to the Company’s e-commerce operations.
No such costs were recorded in fiscal 2008. Excluding e-commerce operations, freight and distribution costs as a percentage of
net sales were lower in fiscal 2009 due to improved freight efficiencies.

Merchandise margin declines were impacted by lower average unit retail prices and higher markdowns to liquidate inventory and
bring levels closer to fiscal 2009 sales trends. The Company’s inventory per square foot declined 0.4% to $36.10 at January 30,
2010 compared to January 31, 2009. Every 10 basis point change in merchandise margin would have impacted fiscal 2009 earnings
before income taxes by approximately $4 million.

Selling, general and administrative expenses increased to $972.0 million in fiscal 2009 from $928.2 million in fiscal 2008, but as a
percentage of net sales, these expenses decreased 44 basis points compared to fiscal 2008. The Company recognized expenses
totaling $26.1 million during fiscal 2009 related to the Company’s e-commerce operations. No such expenses were recorded in
fiscal 2008. The Company’s store payroll expenses as a percentage of net sales leveraged by 91 basis points in fiscal 2009 as the
Company adjusted store staffing levels and operating hours in light of declining consolidated same store sales. Advertising
expenses as a percentage of net sales leveraged by 11 basis points during fiscal 2009.

In fiscal 2008, the Company recorded an impairment charge of $164.3 million related to goodwill and other intangible assets
acquired in the Golf Galaxy acquisition, before an income tax benefit of $20.4 million. Additionally, the Company recorded an
impairment charge related to certain underperforming Dick’s Sporting Goods, Golf Galaxy and Chick’s stores totaling $29.1 million,
before an income tax benefit of $11.3 million.

The Company recorded $10.1 million of merger and integration costs during fiscal 2009. These costs related to the integration of
Chick’s operations and included duplicative administrative costs and management, advertising and severance expenses associated
with the conversions from Chick’s stores to Dick’s stores. The Company recorded $15.9 million of merger and integration costs
during fiscal 2008. These costs related to the integration of the operations of Golf Galaxy and Chick’s with Dick’s pre-existing
business and included duplicative administrative costs, severance and system conversion costs.

Pre-opening expenses decreased $7.1 million to $9.2 million in fiscal 2009 from $16.3 million in fiscal 2008. Pre-opening
expenses were for the opening of 24 new Dick’s stores and one Golf Galaxy store, as well as the relocation of one Dick’s store in
fiscal 2009 compared to the opening of 43 new Dick’s stores and ten Golf Galaxy stores and the relocation of one Dick’s store in
fiscal 2008. Pre-opening expenses in any year fluctuate depending on the timing and number of store openings and relocations.

Gain on Sale of Asset

The Company exercised its early buy-out rights on an aircraft lease during the first quarter of fiscal 2008. The Company
recognized a $2.4 million pre-tax gain on the subsequent sale of the aircraft.

Interest Expense

Interest expense decreased by $12.9 million to $4.5 million in fiscal 2009 from $17.4 million in fiscal 2008. The Company’s
purchase of $172.5 million of its outstanding senior convertible notes in the first quarter of fiscal 2009 resulted in a $12.1 million
decrease in interest expense. The remaining decrease in interest expense for fiscal 2009 was primarily due to lower average
borrowing rates. The average interest rate on the Credit Agreement decreased by 215 basis points from fiscal 2008, while average
borrowings outstanding under our Credit Agreement decreased to $63.7 million for fiscal 2009 from $74.8 million for fiscal 2008.

Income Taxes

The Company’s effective tax rate was 39.3% for the year ended January 30, 2010 as compared to 388.4% for the year ended
January 31, 2009. The 2008 effective tax rate was primarily impacted by the non-deductible $111.3 goodwill impairment charge
and by non-deductible executive separation costs that increased income tax expense by $2.5 million.

32 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Liquidity and Capital Resources

Our primary capital requirements are for working capital, capital improvements and to support expansion plans, as well as for
various investments in store remodeling, store fixtures and ongoing infrastructure improvements.

The change in cash and cash equivalents is as follows:

January 29,
2011

Fiscal Year Ended
January 30,
2010

January 31,
2009

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 389,967

$ 401,329

$ 159,811

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(161,135)

Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

91,591

Effect of exchange rate changes on cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18

(108,629)

(142,034)

108

(144,194)

9,048

(135)

Net increase in cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 320,441

$ 150,774

$ 24,530

Operating Activities

Cash flow from operations is seasonal in our business. Typically, we use cash flow from operations to increase inventory in
advance of peak selling seasons, with the pre-Christmas inventory increase being the largest. In the fourth quarter, inventory
levels are reduced in connection with Christmas sales and this inventory reduction, combined with proportionately higher net
income, typically produces significant positive cash flow.

Cash provided by operating activities decreased $11.4 million in fiscal 2010 to $390.0 million. Operating cash flows related to
changes in inventory and accounts payable decreased $95.2 million due primarily to the Company extending standard payment
terms with its vendors in fiscal 2009, which continued in fiscal 2010, and the Company’s efforts to reduce merchandise
procurement closer to sales trends in the fourth quarter of fiscal 2008, which favorably affected fiscal 2009 cash flows. The
Company’s ability to maintain inventory levels in a manner consistent with sales trends in fiscal 2010 favorably impacted our cash
position and merchandise margins. Operating cash flows for fiscal 2010 reflect the $46.7 million increase in net income from
fiscal 2009.

Investing Activities

Cash used in investing activities during fiscal 2010 increased by $52.5 million, to $161.1 million. The Company’s gross capital
expenditures were $159.1 million during the fiscal 2010 compared to $140.3 million during fiscal 2009, which related primarily to
the opening of new stores, remodeling of existing locations, information systems and administrative facilities. The Company
generated proceeds from the sale and leaseback of property and equipment totaling $20.0 million in fiscal 2010.

The Company opened 26 Dick’s stores, remodeled 12 Dick’s stores, relocated two Dick’s stores and opened two Golf Galaxy stores
during fiscal 2010 as compared to opening 24 Dick’s stores and one Golf Galaxy store, relocating one Dick’s store, converting the
Golf Shop to a Golf Galaxy store and converting 12 Chick’s Sporting Goods stores to Dick’s stores during fiscal 2009.

Financing Activities

Cash provided by financing activities for 2010 totaled $91.6 million, primarily reflecting proceeds from exercises of stock options,
the excess tax benefit from exercise of stock options and bank overdraft activity. The Company did not make any borrowings under
the Credit Agreement during fiscal 2010. Cash used in financing activities for fiscal 2009 totaled $142.0 million, primarily reflecting
the Company’s purchase of $172.5 million of its outstanding senior convertible notes. The Company used availability under the
Credit Agreement to fund the purchase.

The Company’s liquidity and capital needs have generally been met by cash from operating activities, the proceeds from the
convertible notes and borrowings under the Credit Agreement, including up to $75 million in the form of letters of credit.
Borrowing availability under the Credit Agreement is generally limited to the lesser of 70% of the Company’s eligible inventory or
85% of the Company’s inventory’s liquidation value, in each case net of specified reserves and less any letters of credit
outstanding. Interest on outstanding indebtedness under the Credit Agreement currently accrues, at the Company’s option, at a
rate based on either (i) the prime corporate lending rate minus the applicable margin of 0.25% or (ii) the LIBOR rate plus the
applicable margin of 0.75% to 1.50%. The applicable margins are based on the average availability during the prior three months.
The Credit Agreement’s term expires July 27, 2012.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 33

There were no outstanding borrowings under the Credit Agreement as of January 29, 2011 or January 30, 2010. Total remaining
borrowing capacity, after subtracting letters of credit, as of January 29, 2011 and January 30, 2010 was $418.5 million and
$424.4 million, respectively.

The Credit Agreement contains restrictions regarding the Company’s and related subsidiaries’ ability, among other things, to
merge, consolidate or acquire non-subsidiary entities, to incur certain specified types of indebtedness or liens in excess of certain
specified amounts, to make distributions on the Company’s stock, to make certain investments or loans to other parties, or to
engage in certain lending, borrowing or other commercial transactions with subsidiaries, affiliates or employees. Under the Credit
Agreement, the Company may be obligated to maintain a fixed charge coverage ratio of not less than 1.0 to 1.0 in certain
circumstances. The obligations of the Company under the Credit Agreement are secured by interests in substantially all of the
Company’s personal property excluding store and distribution center equipment and fixtures. As of January 29, 2011, the Company
was in compliance with the terms of the Credit Agreement.

The Company believes that cash flows generated by operations and funds available under the Credit Agreement will be sufficient
to satisfy our current capital requirements through fiscal 2011. Normal capital requirements are expected to consist primarily of
capital expenditures related to the addition of new stores, remodeling of existing stores, enhanced information technology and
improved distribution infrastructure. Other investment opportunities, such as potential strategic acquisitions or store expansion
rates substantially in excess of those presently planned, may require additional funding. Currently, the Company plans to open
approximately 34 new Dick’s stores and approximately three new Golf Galaxy stores during fiscal 2011. The Company currently
plans to lease all of its 2011 new stores. This level of store expansion is significantly lower than levels prior to fiscal 2009 largely
as a result of the continued decline in real estate development. The Company also plans to remodel 13 Dick’s stores in fiscal
2011. The Company currently anticipates receiving landlord allowances at eight of its planned 2011 new stores and remodels
totaling approximately $19.8 million. The amount and timing of receipt of these allowances depend, among other things, upon the
timing of new store construction and the ability of landlords to satisfy their contractual obligations.

The Company has a capital appropriations committee that approves all capital expenditures in excess of certain amounts and
groups and prioritizes all capital projects among required, discretionary and strategic. The Company currently expects capital
expenditures, net of deferred construction allowances and proceeds from sale leaseback transactions, to be approximately
$197 million in fiscal 2011.

Off-Balance Sheet Arrangements

The Company’s off-balance sheet contractual obligations and commercial commitments as of January 29, 2011 relate to operating
lease obligations, future minimum guaranteed contractual payments and letters of credit. The Company has excluded these items
from the Consolidated Balance Sheets in accordance with generally accepted accounting principles. The Company does not believe
that any of these arrangements have, or are reasonably likely to have, a material effect on our financial condition, revenues or
expenses, results of operations, liquidity, capital expenditures, or resources.

34 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Contractual Obligations and Other Commercial Commitments

The following table summarizes the Company’s material contractual obligations, including both on and off-balance sheet
arrangements, in effect at January 29, 2011, and the timing and effect that such commitments are expected to have on the
Company’s liquidity and capital requirements in future periods:

Payments Due by Period

Total

Less than
1 year

1-3 years
(Dollars in thousands)

3-5 years

More than
5 years

Contractual obligations:

Financing lease obligation (see Note 7)

. . . . . . . . . . . . . . . . . . . $ 130,496

$

— $130,496

$

— $

Capital lease obligations (see Note 7) . . . . . . . . . . . . . . . . . . . . .

Other long-term debt (see Note 7) . . . . . . . . . . . . . . . . . . . . . . .

9,524

821

913

82

Interest payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,636

12,295

1,859

182

3,448

1,212

209

1,249

—

5,540

348

2,644

Operating lease obligations (see Note 8), (a) . . . . . . . . . . . . . . . .

3,319,098

381,833

767,641

718,451

1,451,173

Unrecognized tax benefits (b) . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,419

5,419

—

—

—

Naming rights, marketing, and other commitments

(see Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

140,548

59,301

40,350

7,309

33,588

Future minimum guaranteed contractual payments

(see Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

91,570

12,115

31,593

23,687

24,175

Total contractual obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,717,112

$471,958

$975,569

$752,117

$1,517,468

(a) Amounts include the direct lease obligations, excluding any taxes, insurance and other related expenses.

(b) Excludes $10,999 of accrued liability for unrecognized tax benefits as we can not reasonably estimate the timing of settle-

ment. These payments include interest and penalties.

The note references above are to the Notes to Consolidated Financial Statements included in Item 8 herein.

The following table summarizes the Company’s other commercial commitments, including both on and off-balance sheet
arrangements, in effect at January 29, 2011:

Total

Less than
1 year

(Dollars in thousands)

Other commercial commitments:

Documentary letters of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,643
19,884
Standby letters of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,643
19,884

Total other commercial commitments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $21,527

$21,527

The Company expects to fund these commitments primarily with operating cash flows generated in the normal course of
business.

Critical Accounting Policies and Use of Estimates

The Company’s significant accounting policies are described in Note 2 of the Consolidated Financial Statements, which were
prepared in accordance with accounting principles generally accepted in the United States of America. Critical accounting policies
are those that the Company believes are both most important to the portrayal of the Company’s financial condition and results of
operations, and require the Company’s most difficult, subjective or complex judgments, often as a result of the need to make
estimates about the effect of matters that are inherently uncertain. Judgments and uncertainties affecting the application of those
policies may result in materially different amounts being reported under different conditions or using different assumptions.

The Company considers the following policies to be the most critical in understanding the judgments that are involved in
preparing its consolidated financial statements.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 35

Inventory Valuation

The Company values inventory using the lower of weighted average cost or market method. Market price is generally based on
the current selling price of the merchandise. The Company regularly reviews inventories to determine if the carrying value of the
inventory exceeds market value, and the Company records a reserve to reduce the carrying value to its market price, as
necessary. Historically, the Company has rarely experienced significant occurrences of obsolescence or slow moving inventory.
However, future changes, such as customer merchandise preference, unseasonable weather patterns, economic conditions or
business trends could cause the Company’s inventory to be exposed to obsolescence or slow moving merchandise.

Shrink expense is accrued as a percentage of merchandise sales based on historical shrink trends. The Company performs
physical inventories at the stores and distribution centers throughout the year. The reserve for shrink represents an estimate for
shrink for each of the Company’s locations since the last physical inventory date through the reporting date. Estimates by location
and in the aggregate are impacted by internal and external factors and may vary significantly from actual results.

Vendor Allowances

Vendor allowances include allowances, rebates and cooperative advertising funds received from vendors. These funds are
determined for each fiscal year and the majority are based on various quantitative contract terms. Amounts expected to be
received from vendors relating to the purchase of merchandise inventories are treated as a reduction of inventory and reduce cost
of goods sold as the merchandise is sold. Amounts that represent a reimbursement of costs incurred, such as advertising, are
recorded as a reduction to the related expense in the period that the related expense is incurred. The Company records an
estimate of earned allowances based on the latest projected purchase volumes and advertising forecasts. On an annual basis at
the end of the year, the Company confirms earned allowances with vendors to ensure the amounts are recorded in accordance
with the terms of the contract.

Business Combinations

In accounting for business combinations, we allocate the purchase price of an acquired business to its identifiable assets and
liabilities based on estimated fair values and the excess of the purchase price over the amount allocated to the assets and
liabilities, if any, is recorded as goodwill. The determination of fair value involves the use of estimates and assumptions which we
believe provides a reasonable basis for determining fair value. We may engage outside appraisal firms to assist in the fair value
determination of inventory, identifiable intangible assets such as trade names, and any other significant assets or liabilities.

Goodwill and Intangible Assets

Goodwill, indefinite-lived and other finite-lived intangible assets are tested for impairment on an annual basis. Additional
impairment assessments may be performed on an interim basis if the Company deems it necessary. Our evaluation for
impairment requires accounting judgments and financial estimates in determining the fair value of the reporting unit. If these
judgments or estimates change in the future, we may be required to record impairment charges for these assets.

The goodwill impairment test is a two-step impairment test. In the first step, the Company compares the fair value of each
reporting unit to its carrying value. The Company determines the fair value of its reporting units using a combination of a
discounted cash flow and a market value approach. The Company’s estimates may differ from actual results due to, among other
things, economic conditions, changes to its business models, or changes in operating performance. Significant differences
between these estimates and actual results could result in future impairment charges and could materially affect the Company’s
future financial results. If the fair value of the reporting unit exceeds the carrying value of the net assets assigned to that
reporting unit, goodwill is not impaired and the Company is not required to perform further testing. If the carrying value of the net
assets assigned to the reporting unit exceeds the fair value of the reporting unit, then the Company must perform the second
step in order to determine the implied fair value of the reporting unit’s goodwill and compare it to the carrying value of the
reporting unit’s goodwill. The activities in the second step include valuing the tangible and intangible assets and liabilities of the
impaired reporting unit based on their fair value and determining the fair value of the impaired reporting unit’s goodwill based
upon the residual of the summed identified tangible and intangible assets and liabilities.

Intangible assets that have been determined to have indefinite lives are also not subject to amortization and are reviewed at least
annually for potential impairment, or more frequently as mentioned above. The fair value of the Company’s intangible assets are
estimated and compared to their carrying value. The Company estimates the fair value of these intangible assets based on an
income approach using the relief-from-royalty method. This methodology assumes that, in lieu of ownership, a third party would
be willing to pay a royalty in order to exploit the related benefits of these types of assets. This approach is dependent on a
number of factors, including estimates of future growth and trends, royalty rates in the category of intellectual property, discount

36 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

rates and other variables. The Company recognizes an impairment charge when the estimated fair value of the intangible asset is
less than the carrying value.

Impairment of Long-Lived Assets and Closed Store Reserves

The Company reviews long-lived assets whenever events and circumstances indicate that the carrying value of these assets may
not be recoverable based on estimated undiscounted future cash flows. Assets are reviewed at the lowest level for which cash
flows can be identified, which is the store level. In determining future cash flows, significant estimates are made by the Company
with respect to future operating results of each store over its remaining lease term. If such assets are considered to be impaired,
the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of
the assets.

Based on an analysis of current and future store performance, management periodically evaluates the need to close
underperforming stores. Reserves are established when the Company ceases to use the location for the present value of any
remaining operating lease obligations, net of estimated sublease income. If the timing or amount of actual sublease income
differs from estimated amounts, this could result in an increase or decrease in the related reserves.

Self-Insurance

The Company is self-insured for certain losses related to health, workers’ compensation and general liability insurance, although
we maintain stop-loss coverage with third-party insurers to limit our liability exposure. Liabilities associated with these losses are
estimated in part by considering historical claims experience, industry factors, severity factors and other actuarial assumptions.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with fair value recognition provisions, under which the
Company uses the Black-Scholes option-pricing model, which requires the input of assumptions. These assumptions include
estimating the length of time employees will retain their vested stock options before exercising them (“expected term”), the
estimated volatility of the Company’s common stock price over the expected term and the number of options that will ultimately
not complete their vesting requirements (“forfeitures”). Changes in the assumptions can materially affect the estimate of fair
value of stock-based compensation and consequently, the related amount recognized in the Consolidated Statements of
Operations.

Uncertain Tax Positions

We account for uncertain tax positions in accordance with generally accepted accounting principles, whereby the Company only
recognizes the tax benefit from an uncertain tax position if it is more likely than not that the tax position will be sustained on
examination by the taxing authorities. The application of income tax law is inherently complex. Laws and regulations in this area
are voluminous and are often ambiguous. As such, we are required to make many subjective assumptions and judgments
regarding our income tax exposures. Interpretations of and guidance surrounding income tax laws and regulations change over
time. As such, changes in our subjective assumptions and judgments can materially affect amounts recognized in the
Consolidated Balance Sheets and Statements of Operations.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

The Company’s net exposure to interest rate risk consists primarily of borrowings under the Credit Agreement. The Credit
Agreement bears interest at rates that are benchmarked either to U.S. short-term floating rate interest rates or one-month
LIBOR rates, at the Company’s election. Average borrowings were $63.7 million during fiscal 2009. There were no borrowings
under the Credit Agreement during fiscal 2010.

Impact of Inflation

Inflationary factors such as increases in the cost of our products and overhead costs may adversely affect our operating results.
Although we do not believe that inflation has had a material impact on our financial position or results of operations to date, a
high rate of inflation in the future may have an adverse effect on our ability to maintain current levels of gross margin and selling,
general and administrative expenses as a percentage of net sales if the selling prices of our products do not increase with these
increased costs.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 37

Tax Matters

Presently, the Company does not believe that there are any tax matters that could materially affect the consolidated financial
statements.

Seasonality and Quarterly Results

The Company’s business is subject to seasonal fluctuations. Significant portions of the Company’s net sales and profits are
realized during the fourth quarter of the Company’s fiscal year, which is due in part to the holiday selling season and in part to
sales of cold weather sporting goods and apparel. Any decrease in fiscal fourth quarter sales, whether because of a slow holiday
selling season, unseasonable weather conditions or otherwise, could have a material adverse effect on our business, financial
condition and operating results for the entire fiscal year.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements required to be filed hereunder are set forth on pages 43 through 67 of this report.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

The Company carried out an evaluation, under the supervision and with the participation of the Company’s management, including
the Chief Executive Officer and the Chief Financial Officer, of the effectiveness of the design and operation of the disclosure
controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the
“Exchange Act”). Based upon that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that, as
of January 29, 2011, the Company’s disclosure controls and procedures are effective in ensuring that material information relating
to the Company, including its consolidated subsidiaries, required to be disclosed by the Company in reports that it files or submits
under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and
forms, and that it is accumulated and communicated to management, including our principal executive and financial officers, or
persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. There were no
changes in the Company’s internal control over financial reporting during the quarter ended January 29, 2011 that have materially
affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Report of Management on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal
control over financial reporting is a process to provide reasonable assurance regarding the reliability of our financial reporting for
external purposes in accordance with accounting principles generally accepted in the United States of America. Internal control
over financial reporting includes: maintaining records that in reasonable detail accurately and fairly reflect our transactions;
providing reasonable assurance that transactions are recorded as necessary for preparation of our financial statements; providing
reasonable assurance that receipts and expenditures of company assets are made in accordance with management authorization;
and providing reasonable assurance that unauthorized acquisition, use or disposition of Company assets that could have a
material effect on our financial statements would be prevented or detected on a timely basis. Because of its inherent limitations,
internal control over financial reporting is not intended to provide absolute assurance that a misstatement of our financial
statements would be prevented or detected.

Our management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the
framework and criteria established in Internal Control — Integrated Framework, issued by the Committee of Sponsoring Organiza-
tions of the Treadway Commission. This evaluation included review of the documentation of controls, evaluation of the design
effectiveness of controls, testing of the operating effectiveness of controls and a conclusion on this evaluation. Based on this
evaluation, management concluded that the Company’s internal control over financial reporting was effective as of January 29,
2011.

Deloitte & Touche LLP, an independent registered public accounting firm, has issued an attestation report on the Company’s
internal control over financial reporting included on the following page of this document.

38 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Inherent Limitations of Control Systems

There are inherent limitations in the effectiveness of any control system, including the potential for human error and the
circumvention or overriding of the controls and procedures. Additionally, judgments in decision-making can be faulty and
breakdowns can occur because of simple error or mistake. An effective control system can provide only reasonable, not absolute,
assurance that the control objectives of the system are adequately met. Accordingly, our management, including our Chief
Executive Officer and Chief Financial Officer, does not expect that our control system can prevent or detect all error or fraud.
Finally, projections of any evaluation or assessment of effectiveness of a control system to future periods are subject to the risks
that, over time, controls may become inadequate because of changes in an entity’s operating environment or deterioration in the
degree of compliance with policies and procedures.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 39

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Dick’s Sporting Goods, Inc.
Pittsburgh, Pennsylvania

We have audited the internal control over financial reporting of Dick’s Sporting Goods, Inc. and subsidiaries (the “Company”) as of
January 29, 2011, based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission. The Company’s management is responsible for maintaining effective internal control
over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the
accompanying Report of Management on Internal Control over Financial Reporting. Our responsibility is to express an opinion on
the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal
control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal
control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s
principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s board
of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and
the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A
company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of
records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company;
(2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only
in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material
effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper
management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely
basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are
subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of
January 29, 2011, based on the criteria established in Internal Control — Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
consolidated financial statements as of and for the fiscal year ended January 29, 2011 of the Company and our report dated
March 18, 2011 expressed an unqualified opinion on those financial statements.

/s/ Deloitte & Touche LLP

Pittsburgh, Pennsylvania
March 18, 2011

40 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

ITEM 9B. OTHER INFORMATION

None.

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by this Item other than the following information concerning the Company’s Code of Business Conduct
and Ethics is included under Part I, Item 1. “Business — Executive Officers of the Company” in this Form 10-K, and is incorporated
by reference to the information under the captions “Election of Directors — Directors Standing for Election”, ‘‘Election of
Directors — Other Directors Not Standing for Election at this Meeting”, “Election of Directors — What committees has the Board
established”, “Election of Directors — How does the Board select nominees for the Board”, “Election of Directors — Does the
Company Have a Code of Ethics” and “Section 16(a) Beneficial Ownership Reporting Compliance” in the Company’s 2011 Proxy
Statement.

The Company adopted a Code of Business Conduct and Ethics applicable to its associates, officers and directors, which is a “code
of ethics” as defined by applicable rules of the SEC. The Company has also adopted charters for its Audit Committee,
Compensation Committee and Governance and Nominating Committee, as well as Corporate Governance Guidelines. The Code of
Business Conduct and Ethics, committee charters and Corporate Governance Guidelines are publicly available on the Investor
Relations portion of the Company’s website at http://www.dickssportinggoods.com/investors. If the Company makes any
amendments to the Code of Business Conduct and Ethics other than technical, administrative, or other non-substantive
amendments, or grants any waivers, including implicit waivers, from a provision of the Code of Business Conduct and Ethics
applicable to the Company’s principal executive officer, principal financial officer, principal accounting officer or controller or
persons performing similar functions, the Company will disclose the nature of the amendment or waiver, its effective date and to
whom it applies on its website or in a current report on Form 8-K filed with the SEC. The Company’s website does not form a
part of this report.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference to the information under the captions “Executive
Compensation — Compensation Committee Report”, “Executive Compensation — Compensation Discussion and Analysis”, “Sum-
mary Compensation Table”, “Grants of Plan-Based Awards”, “Understanding Our Summary Compensation and Grants of Plan-
Based Awards Tables”, “Outstanding Equity Awards at Fiscal Year End”, “Option Exercises and Stock Vested”, “Nonqualified
Deferred Compensation”, “Potential Payments Upon Termination or Change-in-Control” and “Compensation Committee Interlocks
and Insider Participation” in the Company’s 2011 Proxy Statement.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 41

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED SHAREHOLDER
MATTERS

Part of the information required by this Item is incorporated by reference to the information under the caption “Stock Ownership”
in the Company’s 2011 Proxy Statement. The following table summarizes information, as of January 29, 2011, relating to equity
compensation plans of the Company pursuant to which grants of options, restricted stock, restricted stock units or other rights to
acquire shares may be granted from time to time.

Equity Compensation Plan Information

Plan Category

Equity compensation plans approved by security

Number of Outstanding
Restricted Stock and
Securities to be Issued
Upon Exercise of
Outstanding Options,
Warrants and Rights
(a)

Weighted Average
Exercise Price of
Outstanding Options,
Warrants and Rights
(b)

Number of Securities
Remaining Available
for Future Issuance
Under Equity
Compensation Plans
(Excluding Securities
Reflected in Column (a))
(c)

holders (1)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13,693,877(2)

$16.91

10,609,613(2)

Equity compensation plans not approved by security

holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13,693,877

—

10,609,613

(1)

Includes the 1992 Stock Plan, 2002 Stock Plan, Employee Stock Purchase Plan, Golf Galaxy, Inc. 1996 Stock Option and Incen-
tive Plan and Golf Galaxy, Inc. 2004 Stock Incentive Plan.

(2) Represents shares of common stock. Under the 2002 Stock Plan and the Employee Stock Purchase Plan, no restricted shares

of Class B common stock or options exerciseable for Class B common stock have been granted.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this Item is incorporated by reference to the information under the caption “Certain Relationships and
Transactions with Related Persons” and “How does the Board determine which directors are considered independent?” in the
Company’s 2011 Proxy Statement.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this Item is incorporated by reference to the information under the caption “Audit and Non-Audit Fees
and Independent Public Accountants” in the Company’s 2011 Proxy Statement.

PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) The following documents are filed as part of this Form 10-K:

(1) Financial Statements. The Financial Statements required to be filed hereunder are listed in the Index to Consolidated Financial
Statements on page 43 of this Form 10-K.

(2) Financial Statement Schedule. The consolidated financial statement schedule to be filed hereunder is included on page 70 of
this Form 10-K. Other schedules have not been included because they are not applicable or because the information is included
elsewhere in this report.

(3) Exhibits. The Exhibits listed in the Index to Exhibits, which appears on pages 71 to 74 and is incorporated herein by reference,
are filed as part of this Form 10-K. Certain Exhibits are incorporated by reference from documents previously filed by the
Company with the SEC pursuant to Rule 12b-32 under the Securities Exchange Act of 1934, as amended.

42 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Page

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

44

Consolidated Statements of Operations for the Fiscal Years Ended January 29, 2011, January 30, 2010 and January 31,
2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets as of January 29, 2011 and January 30, 2010. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

45

46

Consolidated Statements of Comprehensive Income (Loss) for the Fiscal Years Ended January 29, 2011, January 30,

2010 and January 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

47

Consolidated Statements of Changes in Stockholders’ Equity for the Fiscal Years Ended January 29, 2011, January 30,

2010 and January 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

48

Consolidated Statements of Cash Flows for the Fiscal Years Ended January 29, 2011, January 30, 2010 and January 31,
2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

49

Notes to Consolidated Financial Statements for the Fiscal Years Ended January 29, 2011, January 30, 2010 and

January 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50-67

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 43

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Dick’s Sporting Goods, Inc.
Pittsburgh, Pennsylvania

We have audited the accompanying consolidated balance sheets of Dick’s Sporting Goods, Inc. and subsidiaries (the “Company”)
as of January 29, 2011 and January 30, 2010, and the related consolidated statements of operations, stockholders’ equity,
comprehensive income (loss), and cash flows for each of the three fiscal years in the period ended January 29, 2011. These
financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Dick’s
Sporting Goods, Inc. and subsidiaries as of January 29, 2011 and January 30, 2010, and the results of their operations and their
cash flows for each of the three fiscal years in the period ended January 29, 2011, in conformity with accounting principles
generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
Company’s internal control over financial reporting as of January 29, 2011, based on the criteria established in Internal Control —
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated
March 18, 2011, expressed an unqualified opinion on the Company’s internal control over financial reporting.

/s/ Deloitte & Touche LLP

Pittsburgh, Pennsylvania
March 18, 2011

44 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(Amounts in thousands, except per share data)

January 29,
2011

Fiscal Year Ended
January 30,
2010

January 31,
2009

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,871,492

$4,412,835

$4,130,128

Cost of goods sold, including occupancy and distribution costs . . . . . . . . . . . . . . . . . . . . .

3,422,462

3,195,899

2,946,079

GROSS PROFIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,449,030

1,216,936

1,184,049

Selling, general and administrative expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,129,293

972,025

Impairment of goodwill and other intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Impairment of store assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Merger and integration costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

—

Pre-opening expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,488

—

—

10,113

9,227

INCOME FROM OPERATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

309,249

225,571

Gain on sale of asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other (income) expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INCOME BEFORE INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

14,016

(2,278)

297,511

115,434

—

4,543

(2,148)

223,176

87,817

928,170

164,255

29,095

15,877

16,272

30,380

(2,356)

17,430

1,485

13,821

53,686

NET INCOME (LOSS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 182,077

$ 135,359

$ (39,865)

EARNINGS (LOSS) PER COMMON SHARE:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1.57

1.50

$

$

1.20

1.15

$

$

(0.36)

(0.36)

WEIGHTED AVERAGE COMMON SHARES OUTSTANDING:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

116,236

121,724

113,184

117,955

111,662

111,662

See notes to consolidated financial statements.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 45

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Dollars in thousands, except share and per share data)

January 29,
2011

January 30,
2010

CURRENT ASSETS:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 546,052
34,978
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,050
Income taxes receivable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
896,895
Inventories, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
58,394
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18,961
Deferred income taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 225,611
35,435
8,420
895,776
57,119
—

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,564,330

1,222,361

PROPERTY AND EQUIPMENT, NET. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
INTANGIBLE ASSETS, NET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
GOODWILL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OTHER ASSETS:

Deferred income taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

684,886
51,070
200,594

27,157
10,789
58,710

96,656

662,304
47,557
200,594

66,089
10,880
35,548

112,517

TOTAL ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,597,536

$2,245,333

CURRENT LIABILITIES:

LIABILITIES AND STOCKHOLDERS’ EQUITY

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 446,511
279,284
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
121,753
Deferred revenue and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
995
Current portion of other long-term debt and leasing obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 431,366
246,414
108,230
8,687
978

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

848,543

795,675

LONG-TERM LIABILITIES:

Revolving credit borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term debt and leasing obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

COMMITMENTS AND CONTINGENCIES:
STOCKHOLDERS’ EQUITY:

Preferred stock, par value $0.01 per share, authorized shares 5,000,000; none issued and outstanding. . . . .
Common stock, par value $0.01 per share, authorized shares 200,000,000; issued and outstanding shares

93,768,978 and 89,772,740, at January 29, 2011 and January 30, 2010, respectively . . . . . . . . . . . . . . . . .

Class B common stock, par value, $0.01 per share, authorized shares 40,000,000; issued and outstanding

shares 24,960,870 and 25,035,870, at January 29, 2011 and January 30, 2010, respectively . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
139,846
245,566

385,412

—

938

250
625,184
730,468
6,741

—
141,265
225,166

366,431

—

898

250
526,715
548,391
6,973

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,363,581

1,083,227

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,597,536

$2,245,333

See notes to consolidated financial statements.

46 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Dollars in thousands)

NET INCOME (LOSS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$182,077

$135,359

$(39,865)

OTHER COMPREHENSIVE (LOSS) INCOME

Unrealized (loss) gain on securities available-for-sale, net of tax . . . . . . . . . . . . . . . . .

Foreign currency translation adjustment, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . .

(250)

18

5,363

108

(375)

(135)

COMPREHENSIVE INCOME (LOSS)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$181,845

$140,830

$(40,375)

January 29,
2011

Fiscal Year Ended
January 30,
2010

January 31,
2009

See notes to consolidated financial statements.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 47

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(Dollars in thousands)

BALANCE, February 2, 2008 . . . . . . . . . . . . . . . . 84,837,642 $848 26,307,480 $263 $438,283 $452,897

$2,012

$ 894,303

Common Stock

Class B
Common Stock

Shares

Dollars

Shares

Dollars

Additional
Paid-In
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Income

Total

Exchange of Class B common stock for

common stock . . . . . . . . . . . . . . . . . . . . . . .
Sale of common stock under stock plan . . . . . .
Exercise of stock options . . . . . . . . . . . . . . . . .
Restricted stock vested . . . . . . . . . . . . . . . . . .
Repurchase of common stock . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . .
Total tax benefit from exercise of stock

options . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment, net of
taxes of $83 . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized loss on securities available-for-sale,
net of taxes of $221 . . . . . . . . . . . . . . . . . . .

1,055,926
380,438
686,905
150,000
(23,750)
—
—

—

—

—

10
4
7
2
—
—
—

—

—

—

(1,055,926)
—
—
—
—
—
—

—

—

—

(10)
—
—
—
—
—
—

—

—

—

—
5,170
7,313
(2)
(386)

—
—
—
—
—
— (39,865)
—

25,600

1,941

—

—

—

—

—

—
—
—
—
—
—
—

—

(135)

(375)

—
5,174
7,320
—
(386)
(39,865)
25,600

1,941

(135)

(375)

BALANCE, January 31, 2009 . . . . . . . . . . . . . . . . 87,087,161 $871 25,251,554 $253 $477,919 $413,032

$1,502

$ 893,577

Exchange of Class B common stock for

common stock . . . . . . . . . . . . . . . . . . . . . . .
Sale of common stock under stock plan . . . . . .
Exercise of stock options . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . .
Total tax benefit from exercise of stock

options . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment, net of
taxes of $67 . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized gain on securities available-for-sale,
net of taxes of $2,888 . . . . . . . . . . . . . . . . . .

215,684
99,999
2,369,896
—
—

—

—

—

3
1
23
—
—

—

—

—

(215,684)
—
—
—
—

—

—

—

(3)
—
—
—
—

—

—

—

—
1,198
9,352

—
—
—
— 135,359
—

21,314

16,932

—

—

—

—

—

—
—
—
—
—

—

108

5,363

—
1,199
9,375
135,359
21,314

16,932

108

5,363

BALANCE, January 30, 2010 . . . . . . . . . . . . . . . . 89,772,740 $898 25,035,870 $250 $526,715 $548,391

$6,973

$1,083,227

Exchange of Class B common stock for

common stock . . . . . . . . . . . . . . . . . . . . . . .
Exercise of stock options . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . .
Total tax benefit from exercise of stock

options . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment, net of
taxes of $11 . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized loss on securities available-for-sale,
net of taxes of $148 . . . . . . . . . . . . . . . . . . .

75,000
3,921,238
—
—

—

—

—

—
40
—
—

—

—

—

(75,000)
—
—
—

—

—

—

—
—
—
—

—

—

—

—
52,912

—
—
— 182,077
—

24,828

20,729

—

—

—

—

—

—
—
—
—

—

18

(250)

—
52,952
182,077
24,828

20,729

18

(250)

BALANCE, January 29, 2011 . . . . . . . . . . . . . . . . 93,768,978 $938 24,960,870 $250 $625,184 $730,468

$6,741

$1,363,581

48 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Dollars in thousands)

CASH FLOWS FROM OPERATING ACTIVITIES:

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income (loss) to net cash provided by operating activities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment of goodwill and other intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment of store assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of discount on convertible notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefit from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-cash items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of asset. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable / receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred construction allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CASH FLOWS USED IN INVESTING ACTIVITIES:

Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of corporate aircraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of corporate aircraft. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale-leaseback transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposits and purchases of other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CASH FLOWS FROM FINANCING ACTIVITIES:

Revolving credit (payments) borrowings, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of convertible notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction allowance receipts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on other long-term debt and leasing obligations . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of common stock under employee stock purchase plan . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefit from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repurchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase (decrease) in bank overdraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH EQUIVALENTS . . . . . . . . . . . .
NET INCREASE IN CASH AND CASH EQUIVALENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD . . . . . . . . . . . . . . . . . . . . . . . . . .
CASH AND CASH EQUIVALENTS, END OF PERIOD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Supplemental disclosure of cash flow information:

January 29,
2011

Fiscal Year Ended
January 30,
2010

January 31,
2009

$ 182,077

$ 135,359

$ (39,865)

110,394
—
—
—
18,005
24,828
(22,177)
1,281
1,538
—

9,265
(1,119)
(1,970)
(2,251)
23,965
11,796
11,170
23,165
389,967

(159,067)
—
—
19,953
(22,021)
(161,135)

—
—
—
(934)
—
52,952
22,177
—
17,396
91,591
18
320,441
225,611
$ 546,052

100,948
—
—
321
9,151
21,314
(16,041)
1,276
1,588
—

6,823
(41,005)
(24,996)
132,858
33,785
19,658
9,046
11,244
401,329

(140,269)
—
—
31,640
—
(108,629)

—
(172,500)
7,022
(2,566)
1,199
9,375
16,041
—
(605)
(142,034)
108
150,774
74,837
$ 225,611

90,732
164,255
29,095
7,557
(45,906)
25,600
(1,786)
369
1,016
(2,356)

3,090
29,581
(10,868)
(56,709)
(7,881)
(63,254)
19,452
17,689
159,811

(191,423)
(25,107)
27,463
44,873
—
(144,194)

—
—
11,874
(6,793)
5,174
7,320
1,786
(386)
(9,927)
9,048
(135)
24,530
50,307
$ 74,837

Construction in progress — leased facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid during the year for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid during the year for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
—
8,905
$
$ 12,384
$ 85,230

$ (52,054)
$ (1,656)
$
4,501
$ 63,378

$ 28,310
$ (18,986)
$
8,021
$ 167,721

See notes to consolidated financial statements.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 49

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Basis of Presentation

Operations — Dick’s Sporting Goods, Inc. (together with its subsidiaries, the “Company”) is a specialty retailer selling sporting
goods equipment, apparel and footwear through its 525 stores, the majority of which are located throughout the eastern half of
the United States.

Fiscal Year — The Company’s fiscal year ends on the Saturday closest to the end of January. Fiscal years 2010, 2009, and 2008
ended on January 29, 2011, January 30, 2010, and January 31, 2009, respectively. All fiscal years presented include 52 weeks of
operations.

Principles of Consolidation — The consolidated financial statements include Dick’s Sporting Goods, Inc. and its wholly-owned
subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

Reclassifications — Certain amounts in the consolidated financial statements of prior year periods have been reclassified to
conform to the current period’s presentation. The Company reclassified gains and losses associated with changes in its deferred
compensation plan investment values and interest income from interest expense, net, to a separate line item on the Consolidated
Statements of Operations. These changes were reflected for all periods presented.

Use of Estimates in the Preparation of Financial Statements — The preparation of financial statements in conformity with
accounting principles generally accepted in the United States of America requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the
date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results
could differ from those estimates.

2. Summary of Significant Accounting Policies

Cash and Cash Equivalents — Cash and cash equivalents consist of cash on hand and all highly liquid instruments purchased with
a maturity of three months or less at the date of purchase. Cash equivalents are considered Level 1 investments. Interest income
from cash equivalents was $0.5 million, $0.1 million and $0.8 million for fiscal 2010, 2009 and 2008, respectively.

Cash Management — The Company’s cash management system provides for the reimbursement of all major bank disbursement
accounts on a daily basis. Accounts payable at January 29, 2011 and January 30, 2010 include $91.6 million and $74.2 million,
respectively, of checks drawn in excess of cash balances not yet presented for payment.

Accounts Receivable — Accounts receivable consists principally of amounts receivable from vendors and landlords. The allowance
for doubtful accounts totaled $2.9 million and $4.2 million as of January 29, 2011 and January 30, 2010, respectively.

Inventories — Inventories are stated at the lower of weighted average cost or market. Inventory cost consists of the direct cost of
merchandise including freight. Inventories are net of shrinkage, obsolescence, other valuation accounts and vendor allowances
totaling $75.2 million and $76.0 million at January 29, 2011 and January 30, 2010, respectively.

Property and Equipment — Property and equipment are recorded at cost and include capitalized leases. For financial reporting
purposes, depreciation and amortization are computed using the straight-line method over the following estimated useful lives:

Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
40 years
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-25 years
3-7 years
Furniture, fixtures and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5 years
Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For leasehold improvements and property and equipment under capital lease agreements, depreciation and amortization are
calculated using the straight-line method over the shorter of the estimated useful lives of the assets or the lease term.
Depreciation expense was $106.1 million, $99.4 million and $90.9 million for fiscal 2010, 2009 and 2008, respectively.

Renewals and betterments are capitalized and repairs and maintenance are expensed as incurred.

Impairment of Long-Lived Assets and Closed Store Reserves — The Company evaluates its long-lived assets to assess whether the
carrying values have been impaired whenever events and circumstances indicate that the carrying value of these assets may not
be recoverable based on estimated undiscounted future cash flows. An impairment loss is recognized when the estimated

50 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

undiscounted cash flows expected to result from the use of the asset plus eventual net proceeds expected from disposition of the
asset (if any) are less than the carrying value of the asset. When an impairment loss is recognized, the carrying amount of the
asset is reduced to its estimated fair value as determined based on quoted market prices or through the use of other valuation
techniques.

The Company recognizes a liability for costs associated with closed or relocated premises when the Company ceases to use the
location. The calculation of accrued lease termination and other costs primarily includes future minimum lease payments,
maintenance costs and taxes from the date of closure or relocation to the end of the remaining lease term, net of contractual or
estimated sublease income. The liability is discounted using a credit-adjusted risk-free rate of interest. The assumptions used in
the calculation of the accrued lease termination and other costs are evaluated each quarter.

Goodwill and Intangible Assets — Goodwill represents the excess of acquisition cost over the fair value of the net assets of
acquired entities. The Company assesses the carrying value of goodwill and other intangible assets annually or whenever
circumstances indicate that a decline in value may have occurred, utilizing a fair value approach at the reporting unit level. A
reporting unit is the operating segment, or a business unit one level below that operating segment, for which discrete financial
information is prepared and regularly reviewed by segment management. Finite-lived intangible assets are amortized over their
estimated useful economic lives and are reviewed for impairment when factors indicate that an impairment may have occurred.

The goodwill impairment test is a two-step impairment test. In the first step, the Company compares the fair value of each
reporting unit to its carrying value. The Company determines the fair value of its reporting units using a combination of a
discounted cash flow and a market value approach. If the fair value of the reporting unit exceeds the carrying value of the net
assets assigned to that reporting unit, goodwill is not impaired and the Company is not required to perform further testing. If the
carrying value of the net assets assigned to the reporting unit exceeds the fair value of the reporting unit, then the Company must
perform the second step in order to determine the implied fair value of the reporting unit’s goodwill and compare it to the
carrying value of the reporting unit’s goodwill. The activities in the second step include valuing the tangible and intangible assets
and liabilities of the impaired reporting unit based on their fair value and determining the fair value of the impaired reporting
unit’s goodwill based upon the residual of the summed identified tangible and intangible assets and liabilities.

Intangible assets that have been determined to have indefinite lives are also not subject to amortization and are reviewed at least
annually for potential impairment, as mentioned above. The fair value of the Company’s intangible assets are estimated and
compared to their carrying value. The Company estimates the fair value of these intangible assets based on an income approach
using the relief-from-royalty method. This methodology assumes that, in lieu of ownership, a third party would be willing to pay a
royalty in order to exploit the related benefits of these types of assets. This approach is dependent on a number of factors,
including estimates of future growth and trends, royalty rates in the category of intellectual property, discount rates and other
variables. The Company recognizes an impairment charge when the estimated fair value of the intangible asset is less than the
carrying value.

Investments — Investments consist of shares of unregistered common stock of GSI Commerce, Inc. (“GSI”) and are carried at fair
value within other assets, based upon the publicly quoted equity price of GSI’s stock. Unrealized holding gains and losses on the
stock are included in other comprehensive income and are shown as a component of stockholders’ equity as of the end of each
fiscal year (see Note 12). Gross unrealized holding gains at January 29, 2011 and January 30, 2010 were $10.5 million and
$10.6 million, respectively.

Deferred Revenue and Other Liabilities — Deferred revenue and other liabilities is primarily comprised of gift cards, deferred rent,
which represents the difference between rent paid and the amounts expensed for operating leases, deferred liabilities related to
construction allowances and liabilities for future rent payments for closed store locations. Deferred liabilities related to
construction allowances, net of related amortization, were $114.3 million at January 29, 2011 and $103.8 million at January 30,
2010. Deferred revenue related to gift cards at January 29, 2011 and January 30, 2010 was $104.0 million and $95.0 million,
respectively. Deferred rent, including deferred pre-opening rent, at January 29, 2011 and January 30, 2010 was $54.8 million and
$49.1 million, respectively.

Self-Insurance — The Company is self-insured for certain losses related to health, workers’ compensation and general liability
insurance, although we maintain stop-loss coverage with third-party insurers to limit our liability exposure. Liabilities associated
with these losses are estimated in part by considering historical claims experience, industry factors, severity factors and other
actuarial assumptions.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 51

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Pre-opening Expenses — Pre-opening expenses, which consist primarily of rent, marketing, payroll and recruiting costs, are
expensed as incurred.

Merger and Integration Costs — The Company recorded $10.1 million of merger and integration costs during 2009. These costs
relate to the integration of Chick’s operations and include duplicative administrative costs and management, advertising and
severance expenses associated with the conversions from Chick’s stores to Dick’s stores. The Company recorded $15.9 million of
merger and integration costs during 2008. These costs related to the integration of Golf Galaxy and Chick’s and included
duplicative administrative costs, severance and system conversion costs related to the operational consolidation of Golf Galaxy
and Chick’s with Dick’s pre-existing business. In addition, during 2008, the Company recorded $2.5 million in the provision for
income taxes reflecting the tax impact of non-deductible executive separation costs resulting from the departure of certain
executive officers of Golf Galaxy during July 2008.

Earnings Per Share — Basic earnings per share is computed based on the weighted average number of shares of common stock
outstanding during the period. Diluted earnings per share is computed based on the weighted average number of shares of
common stock, plus the effect of dilutive potential common shares outstanding during the period, using the treasury stock
method. Dilutive potential common shares include outstanding stock options, restricted stock and warrants.

Stock-Based Compensation — The Company has the ability to grant restricted shares of common stock and stock options to
purchase common stock under the Dick’s Sporting Goods, Inc. Amended and Restated 2002 Stock and Incentive Plan and the Golf
Galaxy, Inc. 2004 Incentive Plan (the “Plans”). The Company also has an employee stock purchase plan (“ESPP”) that provides for
eligible employees to purchase shares of the Company’s common stock (see Note 9).

Income Taxes — The Company utilizes the asset and liability method of accounting for income taxes and provides deferred income
taxes for temporary differences between the amounts reported for assets and liabilities for financial statement purposes and for
income tax reporting purposes, using enacted tax rates in effect in the years in which the differences are expected to reverse.

Revenue Recognition — Revenue from retail sales is recognized at the point of sale, net of sales tax. Revenue from e-commerce
sales is recognized upon shipment of merchandise and any service related revenue is recognized primarily as the services are
performed. A provision for anticipated merchandise returns is provided through a reduction of sales and cost of goods sold in the
period that the related sales are recorded. Revenue from gift cards and returned merchandise credits (collectively the “cards”) are
deferred and recognized upon the redemption of the cards. These cards have no expiration date. Income from unredeemed cards
is recognized in the Consolidated Statements of Operations in selling, general and administrative expenses at the point at which
redemption becomes remote. The Company performs an evaluation of the aging of the unredeemed cards, based on the elapsed
time from the date of original issuance, to determine when redemption is remote.

Cost of Goods Sold — Cost of goods sold includes the cost of merchandise, inventory shrinkage and obsolescence, freight,
distribution and store occupancy costs. Occupancy costs include rent, common area maintenance charges, real estate and other
asset based taxes, general maintenance, utilities, depreciation, fixture lease expenses and certain insurance expenses.

Selling, General and Administrative Expenses — Selling, general and administrative expenses include store and field support
payroll and fringe benefits, advertising, bank card charges, information systems, marketing, legal, accounting, other store
expenses and all expenses associated with operating the Company’s corporate headquarters.

Advertising Costs — Production costs of advertising and the costs to run the advertisements are expensed the first time the
advertisement takes place. Advertising expense, net of cooperative advertising, was $185.2 million, $160.1 million and $154.3 million
for fiscal 2010, 2009 and 2008, respectively.

Vendor Allowances — Vendor allowances include allowances, rebates and cooperative advertising funds received from vendors.
These funds are determined for each fiscal year and the majority are based on various quantitative contract terms. Amounts
expected to be received from vendors relating to the purchase of merchandise inventories are recognized as a reduction of cost of
goods sold as the merchandise is sold. Amounts that represent a reimbursement of costs incurred, such as advertising, are
recorded as a reduction to the related expense in the period that the related expense is incurred. The Company records an
estimate of earned allowances based on the latest projected purchase volumes and advertising forecasts. On an annual basis at
the end of the fiscal year, the Company confirms earned allowances with vendors to determine that the amounts are recorded in
accordance with the terms of the contract.

52 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Segment Information — The Company is a specialty retailer that offers a broad range of products in its specialty retail stores
primarily in the eastern United States. Given the economic characteristics of the store formats, the similar nature of the products
sold, the type of customer, and method of distribution, the Company’s operating segments are aggregated within one reportable
segment. The following table sets forth the approximate amount of net sales attributable to hardlines, apparel and footwear for
the periods presented (dollars in millions):

Merchandise Category

Fiscal Year
2009

2010

Hardlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,619
1,382
Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
870
Footwear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,453
1,251
709

2008

$2,217
1,254
659

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,871

$4,413

$4,130

Construction Allowances — All of the Company’s store locations are leased. The Company may receive reimbursement from a
landlord for some of the cost of the structure, subject to satisfactory fulfillment of applicable lease provisions. These
reimbursements may be referred to as tenant allowances, construction allowances, or landlord reimbursements (“construction
allowances”).

The Company’s accounting for construction allowances differs if the Company is deemed to be the owner of the asset during the
construction period. Some of the Company’s leases have a cap on the construction allowance, which places the Company at risk
for cost overruns and causes the Company to be deemed the owner during the construction period. In cases where the Company
is deemed to be the owner during the construction period, a sale and leaseback of the asset occurs when construction of the
asset is complete and the lease term begins, if relevant sale-leaseback accounting criteria are met. Any gain or loss from the
transaction is deferred and amortized as rent expense on a straight-line basis over the term of the lease. The Company reports
the amount of cash received for the construction allowance as “Construction allowance receipts” within the financing activities
section of its Consolidated Statements of Cash Flows when such allowances are received prior to completion of the sale-
leaseback transaction. The Company reports the amount of cash received from construction allowances as “Proceeds from sale
leaseback transactions” within the investing activities section of its Consolidated Statements of Cash Flows when such amounts
are received after the sale-leaseback accounting criteria have been achieved.

In instances where the Company is not deemed to be the owner during the construction period, reimbursement from a landlord
for tenant improvements is classified as an incentive and included in “deferred revenue and other liabilities” on the Consolidated
Balance Sheets. The deferred rent credit is amortized as rent expense on a straight-line basis over the term of the lease.
Landlord reimbursements from these transactions are included in cash flows from operating activities as a change in “Deferred
construction allowances”.

3. Goodwill and Other Intangible Assets

At January 29, 2011 and January 30, 2010, the Company reported goodwill of $200.6 million. There was no change in the carrying
value of goodwill during fiscal 2010 or fiscal 2009.

Based on macroeconomic factors impacting the specialty golf business and historical and forecasted specialty golf operating
performance during fiscal 2008, the Company determined that indicators of potential impairment were present during the fiscal
quarter ended January 31, 2009. As a result, the Company assessed the carrying value of goodwill and intangible assets with
indefinite lives for impairment acquired in its purchase of Golf Galaxy. Upon completion of the impairment test, the Company
determined that the goodwill of its Golf Galaxy reporting unit was fully impaired and recorded a non-cash impairment charge of
$111.3 million. The fair value of the Dick’s Sporting Goods reporting unit exceeded the carrying value of the assigned net assets,
therefore no further testing was required and an impairment charge was not required. No impairment charges were recorded for
goodwill during the years ended January 29, 2011 and January 30, 2010.

As a result of the impairment analysis performed during the fiscal quarter ended January 31, 2009 in connection with the
Company’s intangible assets, the Company determined that the carrying value of the trade name and customer list related to its
Golf Galaxy reporting unit exceeded its estimated fair value. Accordingly, the Company recorded a non-cash charge of $53.0 million

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 53

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

($32.6 million after-tax) to reduce the value of these intangible assets to their estimated fair value in the year ended January 31,
2009. No impairment charges were recorded during the years ended January 29, 2011 and January 30, 2010.

The Company had indefinite-lived and finite-lived intangible assets of $44.2 million and $6.9 million, respectively, as of January 29,
2011 and $39.7 million and $7.9 million, respectively, as of January 30, 2010.

The components of intangible assets were as follows (in thousands):

2010

2009

Gross Amount

Accumulated
Amortization

Gross Amount

Accumulated
Amortization

Trademarks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade name (indefinite-lived) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade name (finite-lived) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer list . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Favorable leases and other finite-lived intangible assets . . . . . . . . . .
Other indefinite-lived intangible assets . . . . . . . . . . . . . . . . . . . . . . .

$24,270
15,900
—
1,200
8,802
4,040

Total intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$54,212

$ —
—
—
(480)
(2,662)
—

$(3,142)

$23,770
15,900
800
1,200
8,802
—

$50,472

$ —
—
(800)
(240)
(1,875)
—

$(2,915)

Amortization expense for the Company’s finite-lived intangible assets is included within selling, general and administrative
expenses in the Consolidated Statements of Operations, and was $1.0 million, $1.0 million and $1.7 million for fiscal 2010, 2009
and 2008, respectively. The annual estimated amortization expense of the finite-lived intangible assets recorded as of January 29,
2011 is expected to be as follows (in thousands):

Fiscal
Years

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Estimated
Amortization
Expense

$1,146
1,202
1,086
654
597
2,175

$6,860

4. Store and Corporate Office Closings

The following table summarizes the activity of the Company’s store closing reserves (in thousands):

Accrued store closing and relocation reserves, beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 35,716
20,545
(12,073)
2,730

Expense charged to earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest accretion and other changes in assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 44,621
2,916
(13,339)
1,518

Accrued store closing and relocation reserves, end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion of accrued store closing and relocation reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46,918
(11,129)

35,716
(8,484)

Long-term portion of accrued store closing and relocation reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 35,789

$ 27,232

2010

2009

The Company recorded $16.4 million of expenses related to the closure of 12 underperforming Golf Galaxy stores in fiscal 2010.
These expenses are reflected as part of selling, general and administrative expenses in the Consolidated Statements of
Operations.

54 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The current portion of accrued store closing and relocation reserves is recorded in accrued expenses and the long-term portion is
recorded in long-term deferred revenue and other liabilities in the Consolidated Balance Sheets.

5. Property and Equipment

Property and equipment are recorded at cost and consist of the following as of the end of the fiscal periods (in thousands):

Buildings and land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 173,499
589,427
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
571,869
Furniture, fixtures and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 173,966
516,419
542,766

Less: accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,334,795
(649,909)

1,233,151
(570,847)

Net property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 684,886

$ 662,304

2010

2009

The amounts above include construction in progress of $44.5 million and $71.5 million for fiscal 2010 and 2009, respectively.

Based upon the Company’s review of the historical and projected performance of certain underperforming Dick’s Sporting Goods,
Golf Galaxy and Chick’s Sporting Goods stores during fiscal 2008, the Company determined that the carrying value of these stores
exceeded their estimated fair values, resulting in a non-cash impairment charge of $29.1 million in fiscal 2008.

6. Accrued Expenses

Accrued expenses consist of the following as of the end of the fiscal periods (in thousands):

Accrued payroll, withholdings and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $107,655
21,565
Accrued property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
150,064
Other accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 98,072
12,660
135,682

Total accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $279,284

$246,414

2010

2009

7. Debt

The Company’s outstanding debt at January 29, 2011 and January 30, 2010 was as follows (in thousands):

2010

2009

Revolving line of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,524
130,496
821

— $

—
10,381
130,963
899

Total debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

140,841
(995)

142,243
(978)

Total long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $139,846

$141,265

Revolving Credit Agreement — On July 27, 2007, the Company entered into a Fourth Amendment to its Second Amended and
Restated Credit Agreement (the “Credit Agreement”) that, among other things, extended the maturity of the Credit Agreement
from July 27, 2008 to July 27, 2012, increased the potential Aggregate Revolving Credit Commitment, as defined in the Credit
Agreement, from $350 million to a potential commitment of $450 million, including up to $75 million in the form of letters of
credit, and reduced certain applicable interest rates and fees charged under the Credit Agreement.

On November 19, 2008, the Company entered into an Eighth Amendment to its Credit Agreement, the effect of which was to
increase the Aggregate Revolving Loan Commitment by $90 million to a total of $440 million.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 55

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

On September 27, 2010, the Company entered into the Tenth Amendment to its Credit Agreement. Among other things, the Tenth
Amendment revised existing covenants or otherwise amended the Credit Agreement to: (i) permit the Company to incur unlimited
capital lease obligations and indebtedness to finance the acquisition or improvement of any fixed or capital assets; (ii) increase
the Company’s ability to incur up to $200 million of unsecured indebtedness; and (iii) permit the Company to make certain cash or
common stock dividends to its stockholders.

As of January 29, 2011 and January 30, 2010, the Company’s total remaining borrowing capacity, after subtracting letters of credit,
under the Credit Agreement was $418.5 million and $424.4 million, respectively. Borrowing availability under the Credit
Agreement generally is limited to the lesser of 70% of the Company’s eligible inventory or 85% of the Company’s inventory’s
liquidation value, in each case net of specified reserves and less any letters of credit outstanding. Interest on outstanding
indebtedness under the Credit Agreement is based upon a formula at either (a) the prime corporate lending rate minus the
applicable margin of 0.25% or (b) the London Interbank Offering Rate (“LIBOR”), plus the applicable margin of 0.75% to 1.50%.
The applicable margins are based on the level of total borrowings during the prior three months. The obligations of the Company
under the Credit Agreement are secured by substantially all of the personal property of the Company, excluding store and
distribution center equipment and fixtures, which have a net carrying value of $111.5 million as of January 29, 2011.

At January 29, 2011 and January 30, 2010, the prime rate was 3.25% and LIBOR was 0.26% and 0.23%, respectively. There were
no outstanding borrowings under the Credit Agreement at January 29, 2011 and January 30, 2010.

The Credit Agreement contains restrictive covenants including the maintenance of a certain fixed charge coverage ratio of not less
than 1.0 to 1.0 in certain circumstances. As of January 29, 2011, the Company was in compliance with all terms of the Credit
Agreement.

The Credit Agreement provides for letters of credit not to exceed the lesser of (a) $75 million, (b) $440 million less the
outstanding loan balance and (c) the borrowing base minus the outstanding loan balance. As of January 29, 2011 and January 30,
2010, the Company had outstanding letters of credit totaling $21.5 million and $15.6 million, respectively.

The Company had no borrowings under the Credit Agreement during fiscal 2010. The following table provides information about
borrowings under the Credit Agreement during fiscal 2009 (dollars in thousands):

2009

Balance, fiscal period end . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Average interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maximum outstanding during the year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $186,467
Average outstanding during the year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 63,734

—
1.36%

Other Debt — Other debt, exclusive of capital lease and financing lease obligations, consists of the following as of the end of the
fiscal periods (dollars in thousands):

2010

2009

Note payable, due in monthly installments of approximately $6, including interest at 4%, through 2019 . . . . . . . . . . $513
308
Note payable, due in monthly installments of approximately $5, including interest at 11%, through 2018 . . . . . . . . .

$565
334

Total other debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

821
(82)

899
(77)

Total Other Long-Term Debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $739

$822

56 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Certain of the agreements pertaining to other long-term debt contain financial and other restrictive covenants, none of which are
more restrictive than those of the Credit Agreement as discussed herein.

Scheduled principal payments on other long-term debt as of January 29, 2011 are as follows (in thousands):

Fiscal Year

2011 . . . . . . . . . . . . . . . . . . . $ 82
88
2012 . . . . . . . . . . . . . . . . . . .
94
2013 . . . . . . . . . . . . . . . . . . .
101
2014 . . . . . . . . . . . . . . . . . . .
108
2015 . . . . . . . . . . . . . . . . . . .
348
Thereafter . . . . . . . . . . . . . . . . .

$821

Capital Lease Obligations — The Company leases two buildings from the estate of a former stockholder, who is related to current
stockholders of the Company, under a capital lease entered into May 1, 1986 that expires in April 2021. In addition, the Company
has a capital lease for a store location with a fixed interest rate of 10.6% that matures in 2024. The gross and net carrying values
of assets under capital leases are approximately $10.3 million and $4.8 million, respectively, as of January 29, 2011 and
$10.5 million and $5.9 million, respectively, as of January 30, 2010.

Scheduled lease payments under capital lease obligations as of January 29, 2011 are as follows (in thousands):

Fiscal Year

2011 . . . . . . . . . . . . . . . . . $ 1,804
1,804
2012 . . . . . . . . . . . . . . . . .
1,602
2013 . . . . . . . . . . . . . . . . .
1,437
2014 . . . . . . . . . . . . . . . . .
1,024
2015 . . . . . . . . . . . . . . . . .
8,184
Thereafter . . . . . . . . . . . . . . .

Less: amounts representing interest . . . . . . . . . . . . .

Present value of net scheduled lease payments . . . . .
Less: amounts due in one year . . . . . . . . . . . . . . . . .

15,855
(6,331)

9,524
(913)

$ 8,611

Financing Lease Obligation — During fiscal 2008, the Company entered into a lease agreement for a new corporate headquarters
building that it began occupying in January 2010. The Company advanced a portion of the funds needed to prepare the site and
construct the building, which resulted in the Company being considered the owner of the building during the construction period.
The remaining project costs have been financed by the developer except for any project scope changes requested by the Company.

The Company has a purchase option for the building, exercisable by the Company at various times beginning in March 2012. Due
to this purchase option, the Company is deemed to have continuing involvement and the transaction qualifies as a financing lease
under sale-leaseback accounting and therefore represents a debt obligation to the Company. The debt obligation recognized by
the Company at the completion of the construction period represents the Company’s obligation to the lessor upon exercise of the
purchase option. Monthly rent payments for the premises are recognized as interest expense in the Consolidated Statements of
Operations, reflecting an implicit interest rate of approximately 8.5%.

The building is included in property and equipment, net and is depreciated using a 40 year life.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 57

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Scheduled lease payments assume the exercise of the Company’s purchase option in March 2012. Scheduled lease payments
under financing lease obligations as of January 29, 2011 are as follows (in thousands):

Fiscal Year

2011 . . . . . . . . . . . . . . . . $ 11,405
132,396
2012 . . . . . . . . . . . . . . . .
—
2013 . . . . . . . . . . . . . . . .
—
2014 . . . . . . . . . . . . . . . .
—
2015 . . . . . . . . . . . . . . . .
—
Thereafter . . . . . . . . . . . . . .

Less: amounts representing interest . . . . . . . . . . . .

Present value of net scheduled lease payments . . . .
Less: amounts due in one year . . . . . . . . . . . . . . . .

143,801
(13,305)

130,496
—

$130,496

8. Operating Leases

The Company leases substantially all of its stores, office facilities, distribution centers and equipment, under noncancelable
operating leases that expire at various dates through 2038. Certain of the store lease agreements contain renewal options for
additional periods of five to ten years and contain certain rent escalation clauses. The lease agreements provide primarily for the
payment of minimum annual rentals, costs of utilities, property taxes, maintenance, common areas and insurance, and in some
cases contingent rent stated as a percentage of gross sales over certain base amounts. Rent expense under these operating
leases was approximately $347.4 million, $340.0 million and $319.2 million for fiscal 2010, 2009 and 2008, respectively. The
Company entered into sale-leaseback transactions related to store fixtures, buildings and equipment that resulted in cash receipts
of $20.0 million, $31.6 million and $44.9 million for fiscal 2010, 2009 and 2008, respectively.

Scheduled lease payments due under noncancelable operating leases as of January 29, 2011 are as follows (in thousands):

Fiscal Year

2011. . . . . . . . . . . . . . . $ 381,833
386,122
2012. . . . . . . . . . . . . . .
381,519
2013. . . . . . . . . . . . . . .
367,583
2014. . . . . . . . . . . . . . .
350,868
2015. . . . . . . . . . . . . . .
1,451,173
Thereafter . . . . . . . . . . . .

$3,319,098

The Company has subleases related to certain of its operating lease agreements. The Company recognized sublease rental
income of $0.9 million, $1.0 million and $1.1 million for fiscal 2010, 2009 and 2008, respectively.

9. Stock-Based Compensation and Employee Stock Plans

The Company has the ability to grant restricted shares of common stock and options to purchase common stock under the Dick’s
Sporting Goods, Inc. Amended and Restated 2002 Stock and Incentive Plan and the Golf Galaxy, Inc. 2004 Incentive Plan (the
“Plans”). The Company also has an employee stock purchase plan (“ESPP”) that provides for eligible employees to purchase
shares of the Company’s common stock. As of January 29, 2011, shares of common stock available for future issuance pursuant
to the Plans and ESPP were 9,659,215 shares and 950,398 shares, respectively.

58 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The following represents total stock-based compensation and ESPP expense recognized in the Consolidated Statements of
Operations for the fiscal years presented (in thousands):

2010

2009

2008

Stock option expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13,272
11,556
Restricted stock expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
ESPP expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$16,829
4,039
446

$20,345
3,465
1,790

Total stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $24,828

$21,314

$25,600

Total related tax benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 9,591

$ 8,239

$ 6,514

Stock Option Plans — The Company grants options to purchase common stock under the Plans, which generally vest over four
years in 25% increments from the date of grant and expire seven to ten years from date of grant.

The fair value of each stock option granted is estimated on the grant date using the Black-Scholes (“Black Scholes”) option
valuation model. The assumptions used to calculate the fair value of options granted are evaluated and revised, as necessary, to
reflect market conditions and the Company’s experience. These options are expensed on a straight-line basis over the vesting
period, which is considered to be the requisite service period. Compensation expense is recognized only for those options
expected to vest, with forfeitures estimated at the date of grant based on the Company’s historical experience and future
expectations.

The fair value of stock-based awards to employees is estimated on the date of grant using the Black Scholes valuation with the
following weighted average assumptions:

Black Scholes Valuation
Assumptions

2010

Employee Stock Option Plans
2009

2008

Employee Stock Purchase Plan
2008 (4)

Expected life (years) (1) . . . . . . . . . . .
Expected volatility (2) . . . . . . . . . . . . .
Weighted average volatility . . . . . . . . .
Risk - free interest rate (3)
. . . . . . . .
Expected dividend yield . . . . . . . . . . .
Weighted average grant date fair

5.59

5.69

5.51

45.22% - 48.03% 35.89% - 47.54% 35.89% - 41.80%
36.34%
2.01% - 3.51%

46.56%
1.23% - 2.87%

45.93%
1.54% - 2.73%

—

—

—

value . . . . . . . . . . . . . . . . . . . . . . . $

12.20

$

6.21

$

10.26

$

0.5

53.93% - 88.03%
67.26%
0.28% - 2.13%

—

3.75

(1) The expected term of the options represents the estimated period of time until exercise and is based on historical experience
of similar awards giving consideration to the contractual terms, vesting schedules and expectations of future employee
behavior.

(2) Expected volatility is based on the historical volatility of the Company’s common stock over a timeframe consistent with the

expected life of the stock options.

(3) The risk-free interest rate is based on the implied yield available on U.S. Treasury constant maturity interest rates whose

term is consistent with the expected life of the stock options.

(4) The Company suspended the ESPP in March 2009.

The assumptions used to calculate the fair value of options granted are evaluated and revised, as necessary, to reflect market
conditions and experience.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 59

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The stock option activity from February 2, 2008 through January 29, 2011 is presented in the following table:

Weighted
Average
Exercise
Price per
Share

Weighted
Average
Remaining
Contractual
Life
(Years)

Shares
Subject to
Options

Aggregate
Intrinsic Value
(in thousands)

Outstanding, February 2, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,276,445
795,455
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(686,905)
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(761,560)
Forfeited / Expired. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding, January 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18,623,435
2,250,876
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(2,369,896)
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(1,160,640)
Forfeited / Expired. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding, January 30, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,343,775
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
893,750
(3,921,238)
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(622,410)
Forfeited / Expired. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$14.66
26.96
10.56
23.23

$14.99
14.01
4.03
24.41

$15.73
26.72
13.45
19.91

Outstanding, January 29, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,693,877

$16.91

Exercisable, January 29, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,175,856

$15.59

6.35

$352,494

5.43

$ 37,135

4.76

$138,858

4.13

3.65

$258,697

$205,705

The aggregate intrinsic value in the table above is based on the Company’s closing stock prices for the last business day of the
period indicated. The total intrinsic value for stock options exercised during 2010, 2009 and 2008 was $72.9 million, $44.6 million
and $8.5 million, respectively. The total fair value of options vested during 2010, 2009 and 2008 was $13.7 million, $17.5 million
and $23.9 million, respectively. The nonvested stock option activity for the year ended January 29, 2011 is presented in the
following table:

Weighted
Average Fair
Value

Shares

Nonvested, January 30, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,459,397
893,750
(1,419,145)
(415,981)

Nonvested, January 29, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,518,021

$ 8.52
12.20
9.64
8.59

$ 9.00

As of January 29, 2011, total unrecognized stock-based compensation expense related to nonvested stock options was
approximately $15.3 million, net of estimated forfeitures, which is expected to be recognized over a weighted average period of
approximately 1.98 years.

The Company issues new shares of common stock upon exercise of stock options.

60 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Additional information regarding options outstanding as of January 29, 2011, is as follows:

Range of Exercise
Prices

$1.08 - $9.19 . . . . . . . . . . . . . . . . . . .
$10.37 - $11.44 . . . . . . . . . . . . . . . . . .
$12.44 - $17.98 . . . . . . . . . . . . . . . . . .
$18.02 - $28.09 . . . . . . . . . . . . . . . . . .
$28.23 - $37.78 . . . . . . . . . . . . . . . . . .

Shares

1,249,355
3,703,930
3,758,481
2,890,053
2,092,058

$1.08 - $37.78 . . . . . . . . . . . . . . . . . . 13,693,877

Options Outstanding

Weighted
Average
Remaining
Contractual
Life (Years)

Weighted
Average
Exercise Price

1.59
2.73
4.27
5.39
6.15

4.13

$ 5.44
11.44
14.49
23.28
28.99

$16.91

Options Exercisable

Weighted
Average
Exercise
Price

$ 5.44
11.44
15.05
21.42
28.87

Shares

1,249,355
3,700,930
2,022,929
1,806,629
1,396,013

10,175,856

$15.59

Restricted Stock — Beginning in fiscal 2007, the Company issued shares of restricted stock to eligible employees, subject to
forfeiture until the end of an applicable vesting period. The awards generally vest on the third anniversary of the date of grant,
subject to the employee’s continuing employment as of that date.

The restricted stock activity from February 2, 2008 through January 29, 2011 is presented in the following table:

Nonvested, February 2, 2008. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested, January 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

300,000
413,843
(150,000)
(190,381)

373,462
481,673
—
(70,217)

784,918
Nonvested, January 30, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,383,273
—
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(177,123)
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted
Average
Grant
Date Fair
Value

$26.01
27.39
26.01
26.40

$27.33
14.23
—
22.65

$19.71
26.48
—
23.12

Nonvested, January 29, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,991,068

$24.11

As of January 29, 2011, total unrecognized stock-based compensation expense related to nonvested shares of restricted stock, net
of estimated forfeitures, was approximately $21.5 million, before income taxes, which is expected to be recognized over a
weighted average period of approximately 1.67 years.

Effective July 18, 2008, two executives of the Company’s Golf Galaxy subsidiary stepped down from their positions. Stock options
granted to these executives exercisable for up to 630,000 shares of the Company’s common stock at an exercise price of $27.30
per share and all previously granted stock options that were exercisable for Golf Galaxy common stock (converted to options
exercisable for the Company’s common stock as a result of the acquisition of Golf Galaxy by the Company) became fully vested
upon their departure. 150,000 shares of restricted common stock granted to these executives on February 13, 2007 that were to
vest based only on the passage of time also became fully vested. The executives forfeited any rights to an additional
150,000 shares of restricted common stock granted to them on February 13, 2007 that were to vest based on the attainment of
certain performance metrics. The accelerated vesting of these stock options and restricted stock, net of the reversal of previously
recognized compensation expense, for these individuals resulted in a pre-tax charge of $0.5 million in fiscal 2008, which is
recorded in merger and integration costs on the Consolidated Statements of Operations.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 61

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

On March 16, 2010, the Company granted 672,336 shares of restricted stock as a special one-time award in support of the
Company’s long-term strategic initiatives. These grants vest, in whole or in part, at the end of a three year period upon the
successful achievement of pre-established performance criteria.

Employee Stock Purchase Plan — The Company has an employee stock purchase plan, which provides that eligible employees may
purchase shares of the Company’s common stock. There are two offering periods in a fiscal year, one ending on June 30 and the
other on December 31, or as otherwise determined by the Company’s compensation committee. The employee’s purchase price is
85% of the lesser of the fair market value of the stock on the first business day or the last business day of the semi-annual
offering period. Employees may purchase shares having a fair market value of up to $25,000 for all purchases ending within the
same calendar year. The total number of shares issuable under the plan is 4,620,000. The Company issued 99,999 shares under
the plan during fiscal 2009. The Company suspended the ESPP in March 2009, such that its employees were not permitted to
purchase shares under the plan subsequent to the period ended June 30, 2009. The fiscal 2009 shares were issued at an average
price of $11.99.

Common Stock, Class B Common Stock and Preferred Stock — During fiscal 2004, the Company filed an amendment to its
Amended and Restated Certificate of Incorporation to increase the number of authorized shares of our common stock, par value
$0.01 per share, from 100,000,000 to 200,000,000 and Class B common stock, par value $0.01 per share, from 20,000,000 to
40,000,000. In addition, the Company’s Amended and Restated Certificate of Incorporation authorizes the issuance of up to
5,000,000 shares of preferred stock.

Holders of common stock generally have rights identical to holders of Class B common stock, except that holders of common
stock are entitled to one vote per share and holders of Class B common stock are entitled to ten votes per share. A related party
and relatives of the related party hold all of the Class B common stock. These shares can only be held by members of this group
and are not publicly tradable. Each share of Class B common stock can be converted into one share of common stock at the
holder’s option at any time.

10. Income Taxes

The components of the provision for income taxes are as follows (in thousands):

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 79,931
17,498
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$65,424
13,242

$ 86,091
13,501

2010

2009

2008

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

97,429

78,666

99,592

18,910
(905)

18,005

8,202
949

9,151

(42,105)
(3,801)

(45,906)

Total provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $115,434

$87,817

$ 53,686

The provision for income taxes differs from the amounts computed by applying the federal statutory rate as follows for the
following periods:

35.0%
Federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35.0% 35.0%
3.7%
4.7%
State tax, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Non-deductible compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
20.2%
— 328.2%
Goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.3%
Other permanent items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.8%
—
—
— (0.4)%

Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38.8% 39.3% 388.4%

2010

2009

2008

62 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The 2010 effective income tax rate reflects the Company’s efforts to simplify the organization of its tax entities. The 2008 effective
income tax rate includes $2.5 million of non-deductible executive separation costs resulting from the departure of certain
executive officers of Golf Galaxy and the impairment of non-deductible goodwill related to the 2007 acquisition of Golf Galaxy.

Components of deferred tax assets (liabilities) consist of the following as of the fiscal periods ended (in thousands):

2010

2009

Store closing expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 18,496
32,009
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23,841
Employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,973
Other accrued expenses not currently deductible for tax purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
20,837
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,338
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,365
Gift cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4,132
Deferred revenue currently taxable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,204
Non income based tax reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4,151
Uncertain income tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
205
Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 13,642
29,515
15,400
5,701
23,663
1,844
9,343
4,256
3,707
3,105
586

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

121,551

110,762

Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized gains on securities available for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(44,879)
(16,623)
(3,996)
(9,935)

(2,066)
(29,784)
(3,989)
(8,976)

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(75,433)

(44,815)

Net deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 46,118

$ 65,947

The deferred tax asset from tax loss carryforwards of $0.2 million represents approximately $3.7 million of state net operating
loss carryforwards, which expire between 2024 and 2029. In 2010, of the $46.1 million net deferred tax asset, $19.0 million is
recorded in other current assets and $27.1 million is recorded in other long-term assets in the Consolidated Balance Sheets. In
2009, of the $65.9 million net deferred tax asset, $66.1 million was recorded in other long-term assets and $0.2 million was
recorded in other short-term liabilities in the Consolidated Balance Sheets.

As of January 29, 2011, the total liability for uncertain tax positions, including related interest and penalties, was approximately
$16.0 million. The following table represents a reconciliation of the Company’s total unrecognized tax benefits balances, excluding
interest and penalties:

Fiscal Year Ended
2009

2010

2008

Beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,778
695
Increases as a result of tax positions taken in a prior period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Decreases as a result of tax positions taken in a prior period . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,304
Increases as a result of tax positions taken in the current period . . . . . . . . . . . . . . . . . . . . . . . . . .
(667)
Decreases as a result of settlements during the current period . . . . . . . . . . . . . . . . . . . . . . . . . . .
(1,550)
Reductions as a result of a lapse of statute of limitations during the current period . . . . . . . . . . . .

$ 7,829
3,667
—
2,185
—
(903)

$ 9,715
1,303
(2,627)
1,188
(1,545)
(205)

End of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13,560

$12,778

$ 7,829

Included in the balance at January 29, 2011 are $6.9 million of unrecognized tax benefits that would impact our effective tax rate
if recognized. The Company recognizes accrued interest and penalties related to unrecognized tax benefits in income tax expense.

As of January 29, 2011, the liability for uncertain tax positions included $2.4 million for the accrual of interest and penalties.
During the years ended January 29, 2011, January 30, 2010 and January 31, 2009, the Company recorded $1.2 million, $0.4 million

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 63

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

and $0.7 million, respectively, for the accrual of interest and penalties in its Consolidated Statements of Operations. The Company
has federal, state and local examinations currently ongoing. It is possible that these examinations may be resolved within
12 months. Due to the potential for resolution of these examinations, and the expiration of various statutes of limitation, it is
reasonably possible that $5.4 million of the Company’s gross unrecognized tax benefits and interest at January 29, 2011 could be
recognized within the next 12 months. The Company does not anticipate that changes in its unrecognized tax benefits will have a
material impact on the Consolidated Statements of Operations during fiscal 2011.

The Internal Revenue Service is currently examining tax years 2007 and 2008 and the audit is expected to close in fiscal 2011. The
Company and its subsidiaries file income tax returns on a combined, unitary or stand-alone basis in multiple state and local
jurisdictions, which generally have statutes of limitations ranging from 3 to 5 years. Various state income tax returns are currently
in the process of examination or administrative appeal. Management does not anticipate any potential settlement to result in a
material change to the Company’s financial position.

11. Earnings per Common Share

The computations for basic and diluted earnings per share are as follows (in thousands, except per share data):

Fiscal Year Ended
2009

2010

2008

Earnings per common share — Basic:

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $182,077
116,236
Weighted average common shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.57
Earnings (loss) per common share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

$135,359
113,184
1.20

$

$ (39,865)
111,662
(0.36)

$

Earnings per common share — Diluted:

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $182,077
116,236
Weighted average common shares outstanding — Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,488
Dilutive effect of stock-based awards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted average common shares outstanding — Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

121,724
1.50

$135,359
113,184
4,771

117,955
1.15

$

$ (39,865)
111,662
—

111,662
(0.36)

$

For fiscal years 2010 and 2009, 3.2 million and 6.4 million shares, respectively, were attributable to outstanding stock-based
awards that were excluded from the calculation of diluted earnings per share because their inclusion would have been anti-
dilutive. Due to the net loss for fiscal 2008, 19.0 million shares were excluded from the calculation of diluted loss per share, as
these shares were anti-dilutive.

12. Investments

In April 2001, the Company entered into a 10-year Internet commerce agreement with GSI. Under the terms of this agreement,
GSI was responsible for all financial and operational aspects of the Company’s Internet site, which operates under the domain
name “DicksSportingGoods.com,” which name has been licensed to GSI by the Company. The Company and GSI entered into a
royalty arrangement that permitted the Company, at its election, to purchase an equity ownership in GSI at a price that was less
than the GSI market value per share in lieu of royalties until Internet sales reached a predefined amount. The equity ownership
consists of unregistered common stock of GSI (see Note 2). The Company recognizes the difference between the fair value of the
GSI stock that it purchased and its cost as deferred revenue. Deferred revenue at January 29, 2011 and January 30, 2010 was
$0.9 million and $1.0 million, respectively. In total, the number of shares the Company holds represents less than 5% of GSI’s
outstanding common stock. In August 2008, the Company amended its agreement with GSI. Under the terms of the amended
agreement, in addition to extending the term of the agreement to February 1, 2024 and certain other amendments, the Company
assumed operational responsibility for its Internet commerce business effective February 1, 2009, including merchandise
procurement, assortment and pricing, while GSI became primarily responsible for hosting and maintaining the website, order
fulfillment and customer service. GSI is paid a transaction fee by the Company based on the value and type of orders placed
through the website. The deferred revenue is being amortized through the term of the amended agreement.

64 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

13. Retirement Savings Plans

The Company’s retirement savings plan, established pursuant to Section 401(k) of the Internal Revenue Code, covers regular
status full-time hourly and salaried employees as of their date of hire and part-time regular employees that have worked
1,000 hours or more in a year and attained 21 years of age. Under the terms of the retirement savings plan, the Company may
make a discretionary matching contribution equal to a percentage of each participant’s contribution, up to 10% of the participant’s
compensation. The Company’s discretionary matching contribution percentage is typically 50%. Total expense recorded under the
plan was $5.5 million, $3.6 million and $4.1 million for fiscal 2010, 2009 and 2008, respectively.

We have non-qualified deferred compensation plans for highly compensated employees whose contributions are limited under
qualified defined contribution plans. Amounts contributed and deferred under the deferred compensation plans are credited or
charged with the performance of investment options offered under the plans and elected by the participants. In the event of
bankruptcy, the assets of these plans are available to satisfy the claims of general creditors. The liability for compensation
deferred under the Company’s plans was $18.6 million and $12.1 million at January 29, 2011 and January 30, 2010, respectively,
and is included with long-term liabilities on the Consolidated Balance Sheets. Total expense recorded under these plans was
$3.8 million, $0.6 million and $0.5 million for fiscal 2010, 2009 and 2008, respectively.

14. Commitments and Contingencies

The Company enters into licensing agreements for the exclusive or preferential rights to use certain trademarks extending
through 2020. Under specific agreements, the Company is obligated to pay annual guaranteed minimum royalties. The aggregate
amount of required payments at January 29, 2011 is as follows (in thousands):

Fiscal Year

2011 . . . . . . . . . . . . . $12,115

2012 . . . . . . . . . . . . .

14,935

2013 . . . . . . . . . . . . .

16,658

2014 . . . . . . . . . . . . .

18,430

2015 . . . . . . . . . . . . .

5,257

Thereafter. . . . . . . . . . . .

24,175

$91,570

Also, the Company is required to pay additional royalties when the royalties that are based on the qualified purchases or retail
sales (depending on the agreement) exceed the guaranteed minimum. The aggregate payments made under these agreements
requiring minimum guaranteed contractual amounts were $11.4 million, $12.6 million and $9.7 million during fiscal 2010, 2009
and 2008, respectively.

The Company also has certain naming rights, marketing, and other commitments extending through 2026 of $140.5 million.
Payments under these commitments were $49.7 million during fiscal 2010. Payments under these commitments are scheduled to
be made as follows: fiscal 2011, $59.3 million; fiscal 2012, $36.9 million; fiscal 2013, $3.4 million; fiscal 2014, $3.6 million; fiscal
2015, $3.7 million; and thereafter, $33.6 million.

In December 2009, the Company entered into an asset assignment agreement with a related party. The Company made deposits
totaling $8 million in fiscal 2009 under the assigned purchase agreement. All deposits are attributed to the total purchase price of
$59.5 million, which is payable in increments through 2013. If the agreement is terminated prior to the delivery date, up to
$3.5 million of the deposits are non-refundable.

On January 28, 2011, the Company and attorneys for a group of plaintiffs filed a settlement agreement in the United States
District Court for the Western District of New York to settle Tamara Barrus, et al. v. Dick’s Sporting Goods, Inc. et al. and
22 related wage and hour class action lawsuits. The settlement, which is subject to court approval, covers wage and hour claims
under the laws of 36 states. Under the settlement, the total amount to be paid will depend on the number of claims that are
submitted by class members with a maximum settlement amount not to exceed $15 million plus interest and taxes. The
settlement and related fees resulted in a pre-tax charge during the fiscal fourth quarter of 2010 of approximately $10.8 million

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 65

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

($6.5 million after tax), which is reflected as part of selling, general and administrative expenses on the Consolidated Statements
of Operations.

In addition to the above matter, the Company is involved in legal proceedings incidental to the normal conduct of its business.
Although the outcome of any pending legal proceedings cannot be predicted with certainty, management believes that adequate
insurance coverage is maintained and that the ultimate resolution of these matters will not have a material adverse effect on the
Company’s liquidity, financial position or results of operations.

15. Fair Value Measurements

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction
between market participants at the measurement date (an exit price). ASC 820, Fair Value Measurement and Disclosures, outlines a
valuation framework and creates a fair value hierarchy in order to increase the consistency and comparability of fair value
measurements and the related disclosures and prioritizes the inputs used in measuring fair value as follows:

Level 1: Observable inputs such as quoted prices in active markets;

Level 2:

Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and

Level 3: Unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own

assumptions.

Assets measured at fair value on a recurring basis as of January 29, 2011 and January 30, 2010 are set forth in the table below:

Description

Level 1

Level 2

Level 3

As of January 29, 2011
Assets:

Unregistered common stock of GSI Commerce (see Note 12) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,789
18,641
Deferred compensation plan assets held in trust (see Note 13) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29,430

As of January 30, 2010
Assets:

Unregistered common stock of GSI Commerce (see Note 12) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,880
12,119
Deferred compensation plan assets held in trust (see Note 13) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $22,999

$—
—

$—

$—
—

$—

$—
—

$—

$—
—

$—

The Company uses quoted prices in active markets to determine the fair value of the aforementioned assets, therefore, the
respective assets are determined to be Level 1 instruments. There were no transfers between Level 1, 2 or 3 during fiscal 2010.

The fair value of cash and cash equivalents, accounts receivable, accounts payable and certain other liabilities approximated book
value due to the short-term nature of these instruments at both January 29, 2011 and January 30, 2010.

66 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

16. Quarterly Financial Information (Unaudited)

Summarized quarterly financial information for fiscal 2010 and 2009 is as follows (in thousands, except earnings per share data):

Fiscal 2010

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,047,531
302,220
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
46,992
Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
26,209
Earnings per common share:

$1,226,063
360,145
88,058
51,516

$1,078,984
307,071
28,208
16,863

$1,518,914
479,594
145,991
87,489

Basic (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

0.23
0.22

$
$

0.44
0.43

$
$

0.15
0.14

$
$

0.74
0.71

Weighted average common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

115,155
120,387

115,815
121,039

116,024
121,408

117,952
124,063

Fiscal 2009

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $959,662
250,423
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
16,917
Income from operations (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10,221
Net income (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per common share:

$1,126,767
309,901
63,827
38,925

First
Quarter

Second
Quarter

Third
Quarter

$989,816
266,831
31,756
18,854

Fourth
Quarter

$1,336,590
389,781
113,069
67,360

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Diluted (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

0.09
0.09

$
$

0.35
0.33

$
$

0.17
0.16

$
$

0.59
0.56

Weighted average common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

112,359
116,220

112,473
117,230

113,266
118,704

114,640
119,666

(1) Quarterly results for fiscal 2010 and 2009 do not add to full year results due to rounding.

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 67

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

DICK’S SPORTING GOODS, INC.
(Registrant)

By: /s/ TIMOTHY E. KULLMAN

Timothy E. Kullman
Executive Vice President — Finance,
Administration and Chief Financial Officer
Date: March 18, 2011

Pursuant to the requirements of the Securities Exchange Act of 1934, the report has been signed below by the following persons
on behalf of the registrant and in the capacities and on the date indicated.

SIGNATURE

CAPACITY

DATE

/s/ EDWARD W. STACK
Edward W. Stack

/s/ TIMOTHY E. KULLMAN
Timothy E. Kullman

JOSEPH R. OLIVER

/s/
Joseph R. Oliver

/s/ WILLIAM J. COLOMBO
William J. Colombo

/s/ EMANUEL CHIRICO
Emanuel Chirico

JACQUALYN A. FOUSE

/s/
Jacqualyn A. Fouse

/s/ DAVID I. FUENTE
David I. Fuente

/s/ WALTER ROSSI
Walter Rossi

/s/ LAWRENCE J. SCHORR
Lawrence J. Schorr

/s/ LARRY D. STONE
Larry D. Stone

Chairman, Chief Executive Officer and Director

March 18, 2011

Executive Vice President — Finance, Administration
and Chief Financial Officer (principal financial officer)

March 18, 2011

Senior Vice President — Chief Accounting Officer and
Controller (principal accounting officer)

March 18, 2011

Vice Chairman and Director

March 18, 2011

Director

Director

Director

Director

Director

Director

March 18, 2011

March 18, 2011

March 18, 2011

March 18, 2011

March 18, 2011

March 18, 2011

68 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Dick’s Sporting Goods, Inc.
Pittsburgh, Pennsylvania

We have audited the consolidated financial statements of Dick’s Sporting Goods, Inc. and subsidiaries (the “Company”) as of
January 29, 2011 and January 30, 2010, and for each of the three fiscal years in the period ended January 29, 2011, and the
Company’s internal control over financial reporting as of January 29, 2011, and have issued our reports thereon dated March 18,
2011; such reports are included elsewhere in this Annual Report on Form 10-K. Our audits also included the consolidated
financial statement schedule of the Company listed in Item 15. This consolidated financial statement schedule is the responsibility
of the Company’s management. Our responsibility is to express an opinion based on our audits. In our opinion, such consolidated
financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole,
presents fairly, in all material respects, the information set forth therein.

/s/ Deloitte & Touche LLP

Pittsburgh, Pennsylvania
March 18, 2011

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 69

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

SCHEDULE II

VALUATION AND QUALIFYING ACCOUNTS

(Dollars in thousands)

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Other —
Acquisition
Related

Deductions

Balance at
End
of Period

Fiscal 2008

Inventory reserve . . . . . . . . . . . . . . . . . . . . . . . . . .

$19,215

Allowance for doubtful accounts . . . . . . . . . . . . . . .

Reserve for sales returns . . . . . . . . . . . . . . . . . . . .

2,885

2,254

Fiscal 2009

Inventory reserve . . . . . . . . . . . . . . . . . . . . . . . . . .

$25,367

Allowance for doubtful accounts . . . . . . . . . . . . . . .

Reserve for sales returns . . . . . . . . . . . . . . . . . . . .

3,259

2,319

Fiscal 2010

Inventory reserve . . . . . . . . . . . . . . . . . . . . . . . . . .

$20,409

Allowance for doubtful accounts . . . . . . . . . . . . . . .

Reserve for sales returns . . . . . . . . . . . . . . . . . . . .

4,203

2,727

$10,814

5,507

65(1)

$13,923

6,519

408(1)

$ 4,583

4,383

943(1)

$3,012

$ (7,674)

$25,367

—

—

(5,133)

—

3,259

2,319

$ —

$(18,881)

$20,409

—

—

(5,575)

—

4,203

2,727

$ —

$ (5,885)

$19,107

—

—

(5,664)

—

2,922

3,670

(1) Represents increase (decrease) in the required reserve based upon the Company’s evaluation of anticipated merchandise

returns

70 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Index to Exhibits

Exhibit
Number

Description

Method of Filing

3.1

Amended and Restated Certificate of Incorporation

3.2

Amendment to the Amended and Restated Certificate of
Incorporation, dated as of June 10, 2004

3.3

Form of Amended and Restated Bylaws

4.2

Form of Stock Certificate

10.1

Associate Savings and Retirement Plan

10.2

Registrant’s 1992 Stock Option Plan

Incorporated by reference to Exhibit 3.1 to the
Registrant’s Registration Statement on Form S-8,
File No. 333-100656, filed on October 21, 2002

Incorporated by reference to Exhibit 3.1 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
September 9, 2004

Incorporated by reference to Exhibit 3.4 to the
Registrant’s Statement on Form S-1, File No. 333-96587,
filed on July 17, 2002

Incorporated by reference to Exhibit 4.1 to the
Registrant’s Statement on Form S-1, File No. 333-96587,
filed on July 17, 2002

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Statement on Form S-1, File No. 333-96587,
filed on July 17, 2002

Incorporated by reference to Exhibit 10.4 to the
Registrant’s Statement on Form S-1, File No. 333-96587,
filed on July 17, 2002

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

Form of Agreement entered into between Dick’s Sporting
Goods, Inc. and various executive officers, which sets
forth form of severance

Incorporated by reference to Exhibit 10.10 to the
Registrant’s Statement on Form S-1, File No. 333-96587,
filed on July 17, 2002

Form of Option Award entered into between Dick’s
Sporting Goods, Inc. and various executive officers,
directors and employees

Incorporated by reference to Exhibit 10.9 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
April 8, 2004

Option Agreement between Dick’s Sporting Goods, Inc.
and Edward W. Stack

Option Agreement between Dick’s Sporting Goods, Inc.
and Edward W. Stack

Second Amended and Restated Credit Agreement dated
as of July 28, 2004 among Dick’s Sporting Goods, Inc., the
Lenders Party thereto and General Electric Capital
Corporation

Incorporated by reference to Exhibit 10.12 to the
Registrant’s Statement on Form S-1, File No. 333-96587,
filed on July 17, 2002

Incorporated by reference to Exhibit 10.12 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
April 8, 2004

Incorporated by reference to Exhibit 4.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on July 30, 2004

Amended and Restated Lease Agreement, originally dated
February 4, 1999, for distribution center located in
Smithton, Pennsylvania, effective as of May 5, 2004

Incorporated by reference to Exhibit 10.5 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
September 9, 2004

Description of Compensation Payable to Non-
Management Directors

Amended and Restated Lease Agreement originally dated
August 31, 1999, for distribution center located in
Plainfield, Indiana, effective as of November 30, 2005,
between CP Gal Plainfield, LLC and Dick’s Sporting
Goods, Inc.

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on March 8, 2005

Incorporated by reference to Exhibit 10.22 to Registrant’s
Form 10-K, File No. 001-31463, filed on March 23, 2006

10.11

Aircraft Sublease Agreement, dated February 13, 2006, for
the business use of an aircraft, between Dick’s Sporting
Goods, Inc. and Corporate Air, LLC

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on February 14, 2006

10.12

Dick’s Sporting Goods Supplemental Smart Savings Plan

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on July 6, 2006

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 71

Description

Method of Filing

Exhibit
Number

10.13

First Amendment to the Second Amended and Restated
Credit Agreement dated as of November 9, 2006

10.14

Second Amendment to Second Amended and Restated
Credit Agreement dated as of February 13, 2007

10.15

Third Amendment and Waiver to Second Amended and
Restated Credit Agreement dated as of February 28, 2007

10.16

Golf Galaxy, Inc. Amended and Restated 1996 Stock
Option and Incentive Plan

10.17

Golf Galaxy, Inc. 2004 Stock Incentive Plan

10.18

Amended and Restated Employee Stock Purchase Plan

Incorporated by reference to Exhibit 10.2 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on November 14, 2006

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on February 13, 2007

Incorporated by reference to Exhibit 10.33 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 23, 2007

Incorporated by reference to Exhibit 4.1 to the
Registrant’s Statement on Form S-8, File No. 333-140713,
filed on February 14, 2007

Incorporated by reference to Exhibit 4.2 to the
Registrant’s Statement on Form S-8, File No. 333-140713,
filed on February 14, 2007

Incorporated by reference to Appendix A to the
Registrant’s Definitive Proxy Statement,
File No. 001-31463, filed on May 3, 2007

10.19

Offer Letter between Dick’s Sporting Goods, Inc. and
Timothy E. Kullman, dated February 5, 2007, as amended
by letter dated February 9, 2007

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on March 20, 2007

10.20

Amendment to Dick’s Sporting Goods, Inc. Supplemental
Smart Savings Plan

10.21

Fourth Amendment to the Second Amended and Restated
Credit Agreement, dated July 27, 2007

10.22

Fifth Amendment to the Second Amended and Restated
Credit Agreement, dated as of November 20, 2007

10.23

Registrant’s Amended and Restated Officers’
Supplemental Savings Plan, dated December 12, 2007

Incorporated by reference to Exhibit 10.7 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
June 6, 2007

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on August 2, 2007

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on December 7, 2007

Incorporated by reference to Exhibit 10.35 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 27, 2008

10.24

First Amendment to Registrant’s Amended and Restated
Officers’ Supplemental Savings Plan, dated March 27,
2008

Incorporated by reference to Exhibit 10.36 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 27, 2008

10.25

Sixth Amendment to the Second Amended and Restated
Credit Agreement, dated as of January 24, 2008

10.26

Written Description of Performance Incentive Awards

10.27

Form of Restricted Stock Award

10.28

Registrant’s Amended and Restated 2002 Stock and
Incentive Plan

10.29

Golf Galaxy, Inc. Amended and Restated 2004 Stock
Incentive Plan

Incorporated by reference to Exhibit 10.37 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 27, 2008

Incorporated by reference to Exhibit 10.38 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 27, 2008

Incorporated by reference to Exhibit 10.39 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 27, 2008

Incorporated by reference to Appendix A to the
Registrant’s Schedule 14A, File No. 001-31463, filed on
May 7, 2008

Incorporated by reference to Exhibit 4.2 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
May 22, 2008

72 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

Exhibit
Number

Description

Method of Filing

10.30

Amendment to Registrant’s 1992 Stock Option Plan

10.31

Amendment to Golf Galaxy, Inc.’s Amended and Restated
1996 Stock Option and Incentive Plan

10.32

Second Amendment to Registrant’s Supplemental Smart
Savings Plan

10.33

Third Amendment to Registrant’s Supplemental Smart
Savings Plan

10.34

Seventh Amendment to the Second Amended and
Restated Credit Agreement, dated as of July 31, 2008

Incorporated by reference to Exhibit 4.3 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
May 22, 2008

Incorporated by reference to Exhibit 4.4 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
May 22, 2008

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
May 22, 2008

Incorporated by reference to Exhibit 10.2 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
May 22, 2008

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
August 26, 2008

Eighth Amendment and Joinder to the Second Amended
and Restated Credit Agreement, dated as of
November 19, 2008

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K,
File No. 001-31463, filed on November 19, 2008

Second Amendment to the Registrant’s Amended and
Restated Officers’ Supplemental Savings Plan, dated as of
December 4, 2008

Incorporated by reference to Exhibit 10.46 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 20, 2009

10.35

10.36

10.37

Fourth Amendment to the Dick’s Sporting Goods
Supplemental Smart Savings Plan, dated as of
December 4, 2008

10.38

First Amendment to the Amended and Restated Employee
Stock Purchase Plan, dated as of December 4, 2008

10.39

Separation Agreement executed on April 27, 2009 by
Gwendolyn K. Manto

10.40

Form of Long-Term Performance Based Restricted Stock
Award

10.41

Ninth Amendment to the Second Amended and Restated
Credit Agreement, dated December 21, 2009

Incorporated by reference to Exhibit 10.47 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 20, 2009

Incorporated by reference to Exhibit 10.48 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 20, 2009

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
May 22, 2009

Incorporate by reference to Exhibit 10.43 to the
Registrant’s Form 10-K, File No. 001-31463, filed on
March 18, 2010

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Form 10-Q, File No. 001-31463, filed on
August 27, 2010

10.42

10.43

21

23.1

31.1

31.2

Tenth Amendment, dated as of September 27, 2010, to the
Second Amended and Restated Credit Agreement, dated
as of July 28, 2004

Incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K, File
No. 001-31463, filed on October 1, 2010

Amendment to Aircraft Sublease Agreement, effective as
of January 30, 2011 by and between Corporate Air, LLC,
and Dick’s Sporting Goods, Inc.

Subsidiaries

Consent of Deloitte & Touche LLP

Certification of Edward W. Stack, Chairman and Chief
Executive Officer, dated as of March 18, 2011 and made
pursuant to Rule 13a-14(a) of the Securities Exchange Act
of 1934, as amended

Certification of Timothy E. Kullman, Executive Vice
President — Finance, Administration and Chief Financial
Officer, dated as of March 18, 2011 and made pursuant to
Rule 13a-14(a) of the Securities Exchange Act of 1934, as
amended

Filed herewith

Filed herewith

Filed herewith

Filed herewith

Filed herewith

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 73

Exhibit
Number

32.1

32.2

Description

Method of Filing

Certification of Edward W. Stack, Chairman and Chief
Executive Officer, dated as of March 18, 2011 and made
pursuant to Section 1350, Chapter 63 of Title 18, United
States Code, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002

Certification of Timothy E. Kullman, Executive Vice
President — Finance, Administration and Chief Financial
Officer, dated as of March 18, 2011 and made pursuant to
Section 1350, Chapter 63 of Title 18, United States Code,
as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002

Filed herewith

Filed herewith

101.INS

XBRL Instance Document

101.SCH XBRL Taxonomy Extension Schema Document

101.CAL XBRL Taxonomy Calculation Linkbase Document

101.PRE XBRL Taxonomy Presentation Linkbase Document

101.LAB XBRL Taxonomy Label Linkbase Document

101.DEF XBRL Taxonomy Definition Linkbase Document

Furnished herewith

Furnished herewith

Furnished herewith

Furnished herewith

Furnished herewith

Furnished herewith

Attached as Exhibits 101 to this report are the following financial statements from the Company’s Annual Report on Form 10-K
for the year ended January 29, 2011 formatted in XBRL (“eXtensible Business Reporting Language”): (i) the Consolidated
Statements of Operations, (ii) the Consolidated Balance Sheets, (iii) the Consolidated Statements of Comprehensive Income (Loss),
(iv) the Consolidated Statement of Changes in Stockholder’s Equity, (v) the Consolidated Statements of Cash Flows, and (vi) related
notes to these financial statements tagged as blocks of text.

The XBRL related information in Exhibits 101 to this Annual Report on Form 10-K shall not be deemed “filed” or a part of a
registration statement or prospectus for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, and is not filed
for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of those
sections.

74 Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report

This Page Intentionally Left Blank

Dick’s Sporting Goods, Inc. ¬ 2010 Annual Report 75

Reconciliation of Non-GAAP Financial Measures

This Annual Report to Stockholders contains certain non-GAAP financial information. The adjusted financial information is considered 
non-GAAP and is not preferable to GAAP financial information; however, the Company believes this information provides additional 
measures of performance that the Company’s management and investors can use to compare core operating results between reporting 
periods. The Company has provided reconciliations below for EBITDA, ROIC, net income and earnings per share adjusted to exclude a 
litigation settlement charge, Golf Galaxy store closing costs, merger and integration costs, non-cash impairment charges and a gain on 
sale of asset.

EBITDA

EBITDA should not be considered as an alternative to net income or any other GAAP measure of performance or liquidity and may not 
be comparable to similarly titled measures reported by other companies. EBITDA is a key metric used by the Company that provides a 
measurement of profitability that eliminates the effect of changes resulting from financial decisions, tax regulations and capital 
investments.

2010	

2010 
Adjusted  

2009 

2009 
Adjusted 

2008 

2008
Adjusted

(dollars in thousands) 

$ 

Net income (loss) 
Provision for income taxes 
Interest expense 
Depreciation and amortization 
$	
EBITDA	 	
  GAAP EBITDA % increase over prior year  
  Adjusted EBITDA % increase over prior year 

182,077   $ 
 115,434 
 14,016 
 110,394 
421,921		 $	

198,396   $ 
126,312 
14,016 
110,394 
449,118		 $	

135,359   $ 

141,427   $ 

(39,865)  $ 

87,817 
4,543 
100,948 
328,667		 $	

91,862 
4,543 
98,470 
336,302		 $	

53,686 
17,430 
90,732 
121,983		 $	

132,724 
87,968 
17,430 
88,340 
326,462	

28%  
34%  

169% 
3%

EBITDA Fiscal 2010 (Adjusted) 1 
Net income 
Provision for income taxes 
Interest expense 
Depreciation and amortization 
EBITDA	 	

Fiscal	2010 
182,077 
 115,434 
 14,016 
 110,394 
421,921	

$ 

$	

$ 

$	

Add: 
Golf Galaxy 
store closing costs  

9,826   $ 
6,550 
– 
– 
16,376	 $	

1 Presents EBITDA adjusted for Golf Galaxy store closing costs and litigation settlement charge.

Litigation 
settlement charge 

Results adjusted for 
Add:  Golf Galaxy store closing 
costs and litigation 
settlement charge
198,396
126,312 
14,016 
110,394 
449,118

6,493   $ 
4,328 
– 
– 
10,821		 $	

EBITDA Fiscal 2009 (Adjusted) 2 
Net income 
Provision for income taxes 
Interest expense 
Depreciation and amortization 
EBITDA	 	

2 Presents EBITDA adjusted for merger and integration costs.

  $ 

	 $	

Merger and 
integration costs 

6,068   $ 
4,045 
- 

Add:  Results adjusted 
for merger and 
integration costs
141,427
91,862
4,543
 98,470
336,302	

(2,478)   
7,635		 $	

Fiscal 2009 
135,359   $ 
 87,817 
 4,543 
 100,948 
328,667		 $	

EBITDA Fiscal 2008 (Adjusted) 2 
Net (loss) income 
Provision for income taxes 
Interest expense 
Depreciation and amortization 
EBITDA	 	

Add: 
Merger and 
integration costs 

Fiscal 2008 

$ 

	 $	

(39,865)  $ 
 53,686 
 17,430 
 90,732 
121,983		 $	

Add: Non- 
cash impairment 
charges 
161,662   $ 

12,341   $ 

3,536 
- 

(2,392)   
13,485		 $	

31,688 
- 
 - 

193,350		 $	

sale of asset 

Less: 

  Results adjusted 
for merger and 
integration costs, 
non-cash 
impairment 
Gain on  charges and gain 
on sale of asset
132,724 
87,968 
17,430 
88,340 
326,462	

1,414   $ 
942 
- 
- 
2,356		 $	

3 Presents EBITDA adjusted for merger and integration costs, non-cash impairment charges and gain on sale of asset. 

76     Dick’s Sporting Goods, Inc.  |  2010 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
 
 
Return	On	Invested	Capital	(ROIC)	

(Dollars in thousands)

Net income (loss) 
Impairment of goodwill and other  

intangible assets, after tax 

Impairment of store assets, after tax 
Merger and integration costs, after tax 
Gain on sale of asset, after tax 
Gain on sale of non-cash investment, after tax 
Stock option expense, after tax1 
Litigation settlement charge, after tax 
Golf Galaxy store closing costs, after tax 
  Adjusted net income 

Net Income for ROIC Calculation 
Interest expense, after tax 
Rent expense, net, after tax 
  Net Income for ROIC after  
  adjustments (numerator) 

Total stockholders’ equity 
Total debt including capital and  
  financing lease obligations 
Operating leases capitalized  
  at 8x annual rent expense 
  Total debt and operating leases capitalized  

2010 

2009 

2008 

2007 

2006 

2005

 $ 

182,077  $ 

135,359  $ 

(39,865)  $ 

150,566   $ 

108,473   $ 

69,054

– 
 –     
– 
– 
– 
– 
 6,493  
 9,826  
 198,396 

 198,396 
 8,410 
 208,411 

– 
–     

 6,068 
– 
– 
– 
– 
– 
141,427 

141,427 
2,726 
203,984 

143,888 
17,774 
12,341  
 (1,414)   

– 
– 
– 
– 
132,724 

132,724 
10,458 
191,538 

– 
– 
– 
– 
– 
– 
– 
– 
150,566 

150,566 
12,483 
161,045 

– 
– 
– 
– 
– 
– 
– 
– 
108,473 

108,473 
10,711 
123,473 

–
–
22,674
–
 (1,106)
 (13,484)
–
–
77,138 

77,138 
11,843 
117,801 

 $ 

415,217   $ 

348,137   $ 

334,720   $ 

324,094   $ 

242,657   $ 

206,782 

 $  1,363,581   $  1,083,227   $ 

893,577   $ 

894,303   $ 

632,099   $ 

434,670 

 140,841 

142,243 

181,543 

173,558 

166,086 

159,684 

 2,778,812 

2,719,789 

2,553,843 

2,140,138 

1,646,311 

1,570,680 

  at 8x annual rent expense 

   2,919,653 

2,862,032 

2,735,386 

2,313,696 

1,812,397 

1,730,364 

Total capital (total stockholders’ equity  
  + total debt and operating leases  
  capitalized at 8x annual rent expense) 
Average total capital (denominator)2 
ROIC	

ROIC using GAAP amounts3 

 4,283,234 

2,165,034 
 $  4,114,246   $  3,787,111   $  3,418,481   $  2,826,247   $  2,304,765   $  1,943,442 

3,207,999 

3,628,963 

2,444,496 

3,945,259 

10.1%		

9.7%  

9.2%		

9.0%  

9.8%		

4.7%  

11.5%		

11.5%  

10.5%		

10.5%  

10.6%

10.2%

1  Fiscal 2005 results are adjusted for the effect of expensing stock options.

2  Average total capital is calculated as the sum of the current and prior year ending total capital divided by two.

3  ROIC using GAAP amounts was derived as the quotient of GAAP Net income (loss) for ROIC not adjusted (numerator) and average total capital.

Dick’s Sporting Goods, Inc.  |  2010 Annual Report     77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
 
Non-GAAP	Net	Income	and	Earnings	Per	Share	Reconciliation

Year Ended January 29, 2011 

(In thousands, except per share data)

Net sales 
Cost of goods sold, including occupancy and distribution costs 

  Gross	Profit 

Selling, general and administrative expenses 
Pre-opening expenses 

Income	From	Operations 

Interest expense 
Other income 

Income	Before	Income	Taxes 

Provision for income taxes 

	 Net	Income		

Earnings	Per	Common	Share:
  Basic    
  Diluted     
Weighted	Average	Common	Shares	Outstanding:
  Basic    
  Diluted 

As Reported 

Golf Galaxy 
Store Closing 
Costs1 

Litigation 
Settlement 
Charge2 

Non-GAAP 
Total

–  $ 
– 
– 

(16,376)   

– 
 16,376  
– 
– 
 16,376  
 6,550  
9,826		 $	

  $  4,871,492   $ 

3,422,462  
 1,449,030 
 1,129,293 
10,488  
 309,249  
 14,016  
 (2,278)   

 297,511  
 115,434  
182,077		

	$	

1.57  
1.50  

116,236  
121,724  

	 $	

  $ 
  $ 

(10,821)   

–  $  4,871,492
3,422,462
– 
1,449,030
– 
1,102,096
10,488
 336,446
14,016
(2,278)
 324,708 
 126,312 
198,396	

– 
 10,821 
– 
 – 
 10,821  
 4,328  
6,493	 $	

  $ 
  $ 

1.71 
1.63 

 116,236 
 121,724 

1  Golf Galaxy store closing costs include the Company’s lease exposure relating to the closure of 12 underperforming Golf Galaxy stores in the third quarter of 2010.  

2  During the fourth quarter of 2010, the Company recorded a pre-tax charge of $10.8 million relating to a litigation settlement.

  The provision for income taxes for the aforementioned adjustments were calculated at 40%, which approximates the Company’s blended tax rate.  

78     Dick’s Sporting Goods, Inc.  |  2010 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
 
 
 
 
 
 
 
 
 
 
 
 
	
		
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 Non-GAAP	Net	Income	and	Earnings	Per	Share	Reconciliation

Year Ended January 30, 2010 

(In thousands, except per share data)

Net sales 
Cost of goods sold, including occupancy and distribution costs 

 $ 

	 Gross	Profit 

Selling, general and administrative expenses 
Merger and integration costs 
Pre-opening expenses 

Income	From	Operations 

Interest expense 
Other income 

Income	Before	Income	Taxes 

Provision for income taxes 

	 Net	Income		

Earnings	Per	Common	Share:
  Basic    
  Diluted     
Weighted	Average	Common	Shares	Outstanding:	
  Basic    
  Diluted 

	 $	

  $ 
  $ 

As Reported 

Merger and 
Integration 
Costs1 

Non-GAAP 
Total

4,412,835   $ 
3,195,899 
 1,216,936 
 972,025 
 10,113  
9,227 
 225,571  
 4,543 
 (2,148)   

 223,176  
 87,817  
135,359		 $	

1.20  
1.15  

113,184  
117,955  

 (10,113)   

–  $  4,412,835 
3,195,899 
– 
1,216,936 
– 
972,025 
– 
–
9,227 
 235,684 
4,543 
 (2,148)
 233,289 
 91,862 
141,427	

– 
 10,113 
– 
– 
 10,113  
 4,045  
6,068		 $	

 $ 
 $ 

1.25 
1.20 

 113,184 
 117,955 

1  Costs related to the integration of Chick’s Sporting Goods’ operations and include duplicative administrative costs, management, advertising and severance expenses 
associated with the conversions from Chick’s Sporting Goods stores to Dick’s Sporting Goods stores.  The provision for income taxes was calculated at 40%, which 
approximates the Company’s blended tax rate. 

Dick’s Sporting Goods, Inc.  |  2010 Annual Report     79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
		
	
	
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
	
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-GAAP	Net	Income	and	Earnings	Per	Share	Reconciliation

Year Ended January 31, 2009 

(In thousands, except per share data)

Net sales 
Cost of goods sold, including occupancy and distribution costs 

  Gross	Profit 

Selling, general and administrative expenses 
Impairment of goodwill and other intangible assets 
Impairment of store assets 
Merger and integration costs 
Pre-opening expenses 

Income	From	Operations 

Gain on sale of asset 
Interest expense 
Other expense 

Income	Before	Income	Taxes 

Provision for income taxes, excluding tax impact of non-deductible  
  executive separation costs 
Tax impact of non-deductible executive separation costs 
Provision for income taxes 
	 Net	(Loss)	Income	

Earnings	(Loss)	Per	Common	Share:
  Basic    
  Diluted2    
Weighted	Average	Common	Shares	Outstanding: 
  Basic   
  Diluted 

As Reported 

Merger and 
Integration 
Costs1 

Non-cash 
Impairment 
Charges3 

Non-GAAP 
Total

  $  4,130,128  $ 
2,946,079 
1,184,049 
928,170 
164,255 
29,095 
15,877 
16,272 
30,380 
(2,356)   
 17,430 
 1,485  
 13,821  

–  $ 
– 
– 
– 
– 
– 

(15,877)   

– 
15,877 
– 
– 
– 
15,877 

–  $  4,130,128
2,946,079
– 
1,184,049
– 
928,170
– 
–
–
–
16,272 
239,607
(2,356)
17,430 
1,485 
 223,048

(164,255)   
(29,095)   

– 
– 
193,350 
– 
– 
– 
193,350 

	 $	

  $ 
  $ 

 51,181  
2,505 
 53,686  
(39,865)	 $	

6,041 
(2,505)   
3,536 
12,341	 $	

31,688 
– 
31,688 

 88,910
–
 88,910
161,662	 $	 	$134,138

(0.36)   
(0.36)   

111,662 
111,662 

  $ 
  $ 

1.20
1.15

111,662
116,650 

1  Costs related to the Golf Galaxy and Chick’s Sporting Goods integration total $18.4 million, which includes $15.9 million of pre-tax “merger and integration costs” and 
$2.5 million included in the Company’s provision for income taxes reflecting the “tax impact of non-deductible executive separation costs.”  The net income impact of 
merger and integration costs equals $12.3 million, which includes $9.8 million for the after tax amount of “merger and integration costs” and the $2.5 million included 
in the Company’s provision for income taxes reflecting the “tax impact of non-deductible executive separation costs.”  

2  Due to the net loss, as reported diluted earnings per share is calculated using basic weighted average common shares outstanding.

3  The goodwill impairment charge of $111,312 is not deductible for tax purposes.

  The provision for income taxes for the aforementioned adjustments were calculated at 40%, which approximates the Company’s blended tax rate, excluding the impact 
of the goodwill impairment charge of $111,312.   Additionally, the provision for income taxes relating to merger and integration costs includes $2.5 million reflecting 
the “tax impact of non-deductible executive separation costs” discussed above.

80     Dick’s Sporting Goods, Inc.  |  2010 Annual Report

 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Comparison	of	Cumulative	Total	Returns

The following graph compares the performance of the Company’s common stock with the performance of the Standard & Poor’s 500 
Composite Stock Price Index (the “S&P 500”) and the S&P Specialty Retail Index for the periods indicated below. The graph assumes 
that $100 was invested on January 27, 2006 in the Company’s common stock, the S&P 500 and the S&P Specialty Retail Index and that 
all dividends were reinvested.

■

Dick’s Sporting Goods (DKS)

■

S&P 500

■

S&P Specialty Retail Index

200

150

100

50

X
E
D
N

I

6
0
/
7
2
/
1
0

6
0
/
8
2
/
4
0

6
0
/
8
2
/
7
0

6
0
/
7
2
/
0
1

7
0
/
2
0
/
2
0

7
0
/
4
0
/
5
0

7
0
/
3
0
/
8
0

7
0
/
2
0
/
1
1

8
0
/
1
0
/
2
0

8
0
/
2
0
/
5
0

8
0
/
1
0
/
8
0

8
0
/
1
3
/
0
1

9
0
/
0
3
/
1
0

9
0
/
1
0
/
5
0

9
0
/
1
3
/
7
0

9
0
/
0
3
/
0
1

0
1
/
9
2
/
1
0

0
1
/
0
3
/
4
0

0
1
/
0
3
/
7
0

0
1
/
9
2
/
0
1

1
1
/
8
2
/
1
0

DATE OF CLOSING PRICE

The stock performance graph is not necessarily indicative of future performance.

Dick’s Sporting Goods, Inc.  |  2010 Annual Report     81

 
 
 
CORPORATE	AND	STOCKHOLDER	INFORMATION

Dividend	Policy

We have never declared or paid any cash dividends on 
our common stock and do not anticipate paying any cash 
dividends in the foreseeable future. In addition, our credit 
agreement restricts our ability to pay cash dividends.

Non-GAAP	Financial	Measures

For any non-GAAP financial measures used in this 
report, see pages 76-80 for a presentation of the most 
directly comparable GAAP financial measure and a 
quantitative reconciliation to that GAAP financial 
measure.

Annual	Meeting

June 2nd at 1:30 p.m. 
Hyatt Regency 
1111 Airport Boulevard 
Pittsburgh, PA

Form	10-K

A Form 10-K is available without charge online at  
www.dickssportinggoods.com/investors, e-mail  
at investors@dcsg.com or through www.sec.gov.

It is also available upon request to: 
Investor Relations 
345 Court Street 
Coraopolis, PA 15108 
724-273-3400

Corporate	Office

345 Court Street 
Coraopolis, PA 15108 
724-273-3400

The	Dick’s	Sporting	Goods	Website

www.dickssportinggoods.com

Transfer	Agent	and	Registrar

American Stock Transfer & Trust Company 
59 Maiden Lane 
New York, NY 10038

Independent	Registered	Public	Accounting	Firm

Deloitte & Touche LLP 
2500 One PPG Place 
Pittsburgh, PA 15222

Common	Stock

The shares of Dick’s Sporting Goods, Inc. common stock 
are listed and traded on the New York Stock Exchange 
(NYSE), under the symbol “DKS.” The shares of the 
Company’s Class B common stock are neither listed nor 
traded on any stock exchange or other market.

The number of holders of record of shares of the 
Company’s common stock and Class B common stock as 
of April 6, 2011 was 257 and 21 respectively.

Quarterly	Stock	Price	Range

Set forth below, for the applicable periods indicated, are 
the high and low closing sales prices per share of the 
Company’s common stock as reported by the NYSE.

2010	Fiscal	Quarter	Ended	
May 1, 2010 
July 31, 2010 
October 30, 2010 
January 29, 2011 

2009	Fiscal	Quarter	Ended	
May 2, 2009 
August 1, 2009 
October 31, 2009 
January 30, 2010 

High	
30.78 
29.72 
29.48 
37.81 

High	
19.62 
20.04 
25.74 
26.05 

$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 

Low
22.46 
24.39 
24.47 
28.99

Low
10.77 
16.14 
19.45 
20.76

$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 

82     Dick’s Sporting Goods, Inc.  |  2010 Annual Report

BOARD OF DIRECTORS

Edward	W.	Stack
Director since 1984 
Chairman & CEO  
Dick’s Sporting Goods, Inc.

William	J.	Colombo
Director since 2002 
Vice Chairman 
Dick’s Sporting Goods, Inc.

Emanuel	Chirico
Director since 2003 
Chairman & Chief Executive Officer 
Phillips-Van Heusen Corporation

Jacqualyn	A.	Fouse
Director since 2010 
Chief Financial  Officer, Celgene Corporation

David	I.	Fuente
Director since 1993 
Previous Chairman of the Board &  
Chief Executive Officer 
Office Depot, Inc.

Walter	Rossi
Director since 1993 
Previous Chairman of the Retail Group at  
Phillips-Van Heusen Corporation & 
Chairman & Chief Executive Officer  
of Mervyn’s

Lawrence	J.	Schorr
Director since 1985 
Chief Executive Officer, Boltaron Performance  
Products, LLC & Previous Co-Managing Partner of  
Levene, Gouldin & Thompson, LLP

Larry	D.	Stone
Director since 2007 
President & Chief Operating Officer 
Lowe’s Companies, Inc.

2010 CORPORATE OFFICERS

Edward	W.	Stack
Chairman & Chief Executive Officer 

Joseph	H.	Schmidt
President &  
Chief Operating Officer

Timothy	E.	Kullman
Executive Vice President –  
Finance, Administration &  
Chief Financial Officer

Peter	J.	Whitsett
Executive Vice President –  
Global Merchandising &  
Division President of Golf Galaxy

Lauren	R.	Hobart	*
Senior Vice President –  
Chief Marketing Officer

David	I.	Mossé
Senior Vice President – General 
Counsel & Corporate Secretary

Joseph	R.	Oliver
Senior Vice President –  
Chief Accounting Officer &  
Controller

Kathryn	L.	Sutter
Senior Vice President –  
Human Resources

* Ms. Hobart joined the Company February 7, 2011

DESIGN: MIZRAHI, INC. WWW.MIZRAHIONLINE.COM

DICK’S SPORTING GOODS, INC.

345 Court Street   Coraopolis, PA 15108   724-273-3400   www.dickssportinggoods.com