Quarterlytics / Consumer Cyclical / Specialty Retail / DICK’S Sporting Goods

DICK’S Sporting Goods

dks · NYSE Consumer Cyclical
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Ticker dks
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Sector Consumer Cyclical
Industry Specialty Retail
Employees 10,000+
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FY2011 Annual Report · DICK’S Sporting Goods
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DICK’S SPORTING GOODS, INC.

345 Court Street  Coraopolis, PA 15108  724-273-3400  www.dickssportinggoods.com

WHERE THE SPIRIT OF THE  TRUE ATHLETE  LIVES
2 011   A N N U A L  R E P O R T

NET SALES
(in millions)

ADJUSTED NET INCOME3
(in millions)

OPERATING MARGINS3

GROSS PROFIT MARGINS

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20102010
2010

2011
2011
2011

2007
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2007

2008
2008
2008

2009
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2009

20102010
2010

20112011
2011

20072007
2007

20082008
2008

20092009
2009

20102010
2010

20112011
2011

20072007
2007

20082008
2008

20092009
2009

2010
2010
2010

2011
2011
2011

FINANCIAL HIGHLIGHTS
Fiscal Year 

(dollars in thousands, except per share data)

Net sales 

Gross profi t 

Gross profi t margin 

Selling, general and administrative expenses 

Pre-opening expenses 

Merger and integration costs 

Income from operations 

Net income 

Adjusted net income1 

Diluted earnings per common share 

Adjusted diluted earnings per common share1 

2011 

2010 

2009

$  5,211,802 

$  4,871,492 

$  4,412,835

1,594,881 

30.6% 

1,148,268 

14,593 

— 

432,020 

263,906 

253,879 

2.10 

2.02 

$ 

$ 

$ 

$ 

1,449,030 

29.7% 

1,129,293 

10,488 

— 

309,249 

182,077 

198,396 

1.50 

1.63 

$ 

$ 

$ 

$ 

1,216,936

27.6%

972,025

9,227

10,113

225,571

135,359

141,427

1.15

1.20

$ 

$ 

$ 

$ 

Diluted weighted average shares outstanding (in thousands) 

125,768 

121,724 

117,955

Total stockholders’ equity 

EBITDA 

Adjusted EBITDA1 

Same store sales increase (decrease) 2 

Store count (Dick’s Sporting Goods stores) 

$  1,632,745 

$  1,363,581 

$  1,083,227

$ 

$ 

562,475 

546,427 

$ 

$ 

421,921 

449,118 

$ 

$ 

2.0% 

480 

7.2% 

444 

328,667

336,302

(1.4%)

419

1  Results exclude merger and integration costs, expenses associated with the closure of 12 underperforming Golf Galaxy stores and a litigation 

settlement charge in 2010, and a gain on sale of investment and the favorable impact of lower litigation settlement costs in 2011.

2  2009 same store sales include Dick’s Sporting Goods and Golf Galaxy sales. 2010 and 2011 same 
store sales include Dick’s Sporting Goods, Golf Galaxy and the Company’s eCommerce business.

3  Results exclude goodwill, other intangible and store asset impairment charges, merger and integration costs, expenses associated 

with the closure of 12 underperforming Golf Galaxy stores, litigation settlement charges and a gain on sale of investment.

 BOARD OF DIRECTORS

Edward W. Stack
Director since 1984
Chairman & CEO 
Dick’s Sporting Goods, Inc.

William J. Colombo
Director since 2002
Vice Chairman
Dick’s Sporting Goods, Inc.

Emanuel Chirico
Director since 2003
Chairman & Chief Executive Offi cer
PVH Corp.

Jacqualyn A. Fouse
Director since 2010
Chief Financial Offi cer, Celgene Corporation

Walter Rossi
Director since 1993
Previous Chairman of the Retail Group at PVH Corp. 
& Chairman & Chief Executive Offi cer of Mervyn’s

Lawrence J. Schorr
Director since 1985
Chief Executive Offi cer, Boltaron Performance 
Products, LLC & Previous Managing Partner of 
Levene, Gouldin & Thompson, LLP

Larry D. Stone
Director since 2007
Previous President & Chief Operating Offi cer
Lowe’s Companies, Inc.

Allen Weiss
Director since 2011
Previous President of Worldwide Operations
Walt Disney Parks and Resorts 

2011 CORPOR ATE OFFICERS

Edward W. Stack
Chairman & Chief Executive Offi cer 

Joseph H. Schmidt
President & 
Chief Operating Offi cer

Timothy E. Kullman
Executive Vice President – 
Finance, Administration & 
Chief Financial Offi cer

John Duken
Executive Vice President – 
Global Merchandising 

Lauren R. Hobart
Senior Vice President – 
Chief Marketing Offi cer

David I. Mossé
Senior Vice President – General 
Counsel & Corporate Secretary

Joseph R. Oliver
Senior Vice President – 
Chief Accounting Offi cer

Kathryn L. Sutter
Senior Vice President – 
Human Resources

DESIGN: MIZRAHI, INC. WWW.MIZRAHIONLINE.COM

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
tHe true atHlete is

embodYinG tHe spirit oF tHe true atHle te.
driven. sK illed. Commit ted. passionate. 

Consistent store GroW tH
DICK’S SPORTING GOODS STORES

Since our inception, Dick’s Sporting Goods has embodied the spirit 
of the true athlete, dedicating the same drive, skill, commitment 
and passion to our business that our core customers dedicate to 
their athletic pursuits. Over the past six decades, these values have 
made Dick’s an undisputed industry leader, with the largest store 
network and the strongest profi tability record of any publicly held 
full-line sporting goods retailer in the nation. We move ahead driven 
to achieve fi nancial excellence, skilled in fueling the growth of our 
business, committed to exceptional customer service, and passionate 
about providing today’s athletes with the authentic equipment they 
need to deliver peak performance.

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Dick’s Sporting Goods Stores  480

Golf Galaxy Stores  

81

Store Support Center 

Distribution Centers

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1

tHe true atHlete is

de ar FelloW sHareHolders

Every sport has world-class athletes—individuals who are so skilled 
they are considered “untouchable” even by their leading competitors. 
It goes without saying that these athletes don’t get to the top by 
accident. Rather, they work continuously to become the best and to 
remain the best, exhibiting a powerful combination of drive, skill, 
commitment and passion that others simply can’t match. 

Since our inception, Dick’s has worked tirelessly to be an elite company. Our 
goal is not just to lead our industry, but to lead it by such a wide margin as to 
carve out a solid niche for ourselves at the top. Over the past two decades, 
this diligence has paid off, making us the undisputed industry leader, with the 
largest store network and the strongest profi tability record of any publicly held 
full-line sporting goods retailer in the nation. In 2011, we continued to push 
forward, channeling our drive, skill, commitment and passion to deliver strong 
fi nancial and operational performance, despite formidable challenges within 
our marketplace.

driven to aCHieve FinanCial exCellenCe

Athletic drive is based on the premise that delivering anything less than 
excellence is simply not an option. Since we were founded, we have applied this 
same principle to our business, earning a reputation for strict expense control 
and strong fi nancial performance. In 2011, we upheld this reputation, posting 
an increase in consolidated non-GAAP earnings per diluted share of 24 percent 
to $2.02, exceeding our consolidated non-GAAP earnings per diluted share of 
$1.63 for 2010. This increase was driven by several factors, including growth in 
our store network, a 2.0 percent improvement in consolidated same store sales 
compared with 2010, and operating margin improvement of 134 basis points. 

We opened 36 new Dick’s Sporting Goods locations during the year while 
continuing to implement our store remodeling program. We also fortifi ed 
our balance sheet, ending the year with $734 million in cash and cash 
equivalents and no outstanding borrowings under our revolving credit facility. 
In recognition of our robust fi nancial platform, our Board declared our fi rst 
annual cash dividend in 2011, creating an additional way for us to return value 
to our shareholders.

2

our mission:
our mission:
our mission:

To be recognized by our customers 
To be recognized by our customers 
To be recognized by our customers 
as the #1 sports and fi tness 
as the #1 sports and fi tness 
as the #1 sports and fi tness 
specialty omni-channel retailer 
specialty omni-channel retailer 
specialty omni-channel retailer 
for all athletes and outdoor 
for all athletes and outdoor 
for all athletes and outdoor 
enthusiasts, through the relentless 
enthusiasts, through the relentless 
enthusiasts, through the relentless 
improvement of everything we do. 
improvement of everything we do. 
improvement of everything we do. 

2011 results
2011 results
2011 results

perFormanCe
perFormanCe
perFormanCe

•  Posted sales of $5.2 billion, an increase 
• • 

of 7.0 percent compared with 2010

•  Drove non-GAAP operating margins up 
• • 
by 134 basis points compared with 2010

•  Increased our non-GAAP earnings 
• • 
per share by 24 percent to $2.02 
compared with 2010

•  Strengthened our balance sheet 
• • 
and fortifi ed our cash position

•  Declared annual cash dividend 
• • 

to reward shareholders

GroW tH
GroW tH
GroW tH

•  Added 36 new Dick’s Sporting Goods 
• • 

stores, posting an 8.1 percent growth rate 

•  Remodeled 14 Dick’s Sporting 
• • 

Goods stores 

•  Expanded our eCommerce 
• • 

functionality, setting the stage for 
signifi cant future growth

•  Laid plans to open a 600,000 square foot 
• • 
distribution center in 2013 that, when 
combined with our existing facilities, 
will enable us to support a total of 
approximately 750 stores 

3

str ateGies 
For proFitable 
GroW tH

deliver a poWerFul 
omni-CHannel Customer 
experienCe bY:

Expanding our 
store network

Building our 
eCommerce channel

Integrating our online 
presence with our brick-
and-mortar locations

drive marGin 
GroW tH tHrouGH: 

Inventory management

•  Technology initiatives

•  Regionalization

Product mix

•  High-margin product categories

•  Vendor relationships

•  Store enhancements

Private brand sales

•  Build existing brands

•  Launch promising new brands 

4

sKilled in FuelinG tHe 
GroW tH oF our business 

We delivered our 2011 results despite some notable 
business challenges, including persistent tough 
macroeconomic conditions and unpredictable weather 
patterns, which ranged from an extremely cold and wet 
spring that shortened the sports season in many regions, 
to an unseasonably warm winter that reduced the need for 
new cold weather apparel nationwide. Our ability to manage 
these challenges and still deliver sales and margin growth 
is the direct result of our progress in developing our three 
growth drivers: expanding our store network, building our 
eCommerce business and increasing our margins. We have 
developed a focused strategy for continuing to advance in 
each of these areas. 

On the store growth front, we plan to nearly double the size 
of our Dick’s Sporting Goods chain over time, ultimately 
opening approximately 400 additional locations to yield a 
total of at least 900 stores nationwide. In 2011, we opened 36 
new Dick’s Sporting Goods stores, refl ecting an 8.1 percent 
growth rate, and in 2012, we expect to expand at a slightly 
accelerated pace. In line with our commitment to quality 
growth, we continue to focus on careful site selection, 
productivity and profi tability, as refl ected in our fourth 
quarter 2011 new store productivity metric of 94 percent.

We are continuing to build our eCommerce business with a 
focus on driving sales, promoting our brand and providing 
consumers with a seamless omni-channel shopping 
experience. To this end, we ramped up the execution of 
our eCommerce strategy in 2011, adding new content and 
capabilities that fueled profi tability and increased sales by 
36 percent compared with 2010. We are continuing to 
develop new functionality, including ship-from-store and 
in-store pick-up capabilities slated for launch in 2012 
and 2013, respectively. As our eCommerce build-out 
gains traction, we expect this business to make a more 
meaningful contribution to earnings.

Our fi nal growth driver is to expand our margin rates 
by focusing on several margin accelerators, including 
inventory management, product mix and private brands. 
In 2011, we drove merchandise margins up 68 basis points, 
and we believe our continued focus on these accelerators 
will enable us to post double-digit operating margins within 
the next three years. Here are just a few of the opportunities 
we are leveraging: 

tHe true atHlete is

INVENTORY MANAGEMENT —› We continue to 
manage our inventory per square foot through 
effi cient product allocation and markdown 
protocols. In 2012, we will accelerate this effort by 
launching several advanced technological tools, 
including systems for price optimization, and 
merchandise sizing and packaging optimization, 
which will enable us to more closely correlate 
our inventory allocation decisions to the specifi c 
needs of each store. We also plan to open a new 
distribution center in 2013 that will allow us to stay 
ahead of the needs of our growing store network. 

PRODUCT MIX —› Our apparel and footwear 
businesses typically deliver higher margins than our 
other businesses, and we leverage this advantage 
by developing in-store concepts to enhance the 
product mix in these segments. This includes 
adding exclusive specialty shops within our stores. 
At year-end 2011, we had 105 Nike Field House 
shops, 45 Under Armour All-American shops and 
three Under Armour Blue Chip shops in place, and 
we continue to add these venues in select stores. 
We also continue to derive value from our shared-
service footwear concept, which drives comp sales, 
average ticket prices and customer satisfaction. 

PRIVATE BRANDS —› Our private brands generate 
higher margins, differentiate us among competitors 
and encourage customer loyalty. Today, private 
brands contribute approximately 15 percent of our 
total sales volume, and our goal is to increase this 
metric to approximately 20 percent. In 2011, we 
expanded our private brand portfolio by launching 
KÖPPEN in the outdoor area, Nickent golf, and 
Nishiki bikes, accessories and apparel. These 
brands have performed well, joining our existing 
private brands in fueling margins and driving traffi c.

5

Committed to exCeptional Customer serviCe

Dick’s began as a small bait-and-tackle shop with a commitment to providing exceptional 
service to every customer, every day. Though we have grown dramatically over the past two 
decades, we have diligently maintained our service commitment by consistently carrying 
authentic merchandise from the best brands, providing a selection of specialty services, and 
employing dedicated associates who share our passion for both sports and service excellence. 

In recent years, we have expanded our service commitment to encompass an omni-channel 
experience, which enables our customers to access Dick’s products, services and insight 
through our extensive store network, as well as through our eCommerce site and our growing 
social media presence. As we continue to develop our sales channels, we are committed to 
ensuring that service excellence remains at the center of every customer interaction across 
our company.

passionate about our mission

Since our inception, Dick’s has been fully dedicated to the sporting goods industry—
maintaining the kind of laser focus on our business that great athletes dedicate to their sports. 
As a result, every decision we make is weighed against its ability to help us stay at the top of 
our game by delivering sustainable progress over the long term.

This mindset has steeled us against the many challenges our industry has faced over the 
past few years as a result of our nation’s uncertain political and economic environment. We 
have responded to these uncertainties by behaving like a world-class athlete—concentrating 
our efforts on improving the aspects of our business within our control. This has included 
tightening our financial discipline, strengthening our balance sheet, fueling our earnings, 
and developing our growth and margin drivers. As a result, we have consistently overcome 
business obstacles, refined our strategy and created value. In the process, our associates 
have demonstrated the rare combination of drive, skill, commitment and passion required to 
excel in our marketplace.

As we enter 2012, we remain grateful to our team of employees, who truly “live” the Dick’s 
brand, and to our valued shareholders who faithfully support our mission. We also extend 
our appreciation to the many core athletes and outdoor enthusiasts who inspire us with 
an unwavering passion for their sports, and motivate us to deliver nothing short of 
excellence to every customer, in every season.

Edward W. Stack 
Chairman and Chief Executive Officer

6

Building a Powerful   
omni-Channel PresenCe

Dick’s commitment to excellent customer service is reflected by our 
steady development of a comprehensive omni-channel distribution 
platform. The goal of this initiative is to leverage all of our sales channels 
to deliver a consistent, seamless and high-quality customer experience—
across our stores, on the web and via mobile technology.

Our omni-channel presence enables 
Dick’s customers to access our 
excellent service, tap our in-depth 
product knowledge and shop our 
extensive product assortment from 
any location, at any time.

In a marketplace that’s increasingly populated by 
online-only competitors, Dick’s omni-channel approach 
stands out by efficiently linking our growing eCommerce 
capabilities with our extensive network of brick-and-
mortar locations to create a wealth of unique advantages 
for our customers.

IN 2012 —› We will enhance our omni-channel value 
proposition by launching a ship-from-store capability. 

IN 2013 —› We will introduce an in-store pick-up function 
that will allow customers to order a product from our 
eCommerce site and pick it up at their local Dick’s store 
– significantly decreasing their wait time. 

LOOKING FORWARD —› With an eye toward continuous 
improvement, we’re also investing in new talent, better 
analytic tools, improved technology, more targeted 
merchandising processes, and on-line marketing 
opportunities, including a search engine optimization 
initiative and a DKS mobile application to connect  
with our customers on-the-go.

7

8

YOU STEP OUT ONTO THE FIELD. 
YOU GET THAT FAMILIAR FEELING. 
THE ANTICIPATION, THE EXCITEMENT.

IT’S TIME. TIME TO PROVE YOU’RE READY. 
TIME TO LIVE UP TO YOUR POTENTIAL. 
TIME TO COMPETE.

WHEN YOU WALK INTO DICK’S,
IT’S THAT SAME FEELING.

THE FEELING THAT YOU’RE ABOUT TO 
GET BET TER. ONE STEP CLOSER TO 
THE ATHLETE YOU CAN BE. 
THE ATHLETE YOU SHOULD BE.

tH at spirit 
li v es at diCK’s. 

step in a nd 
You step up.

9

tHe true atHlete is
tHe true atHlete is

10

tHe ultimate sportinG 
tHe ultimate sportinG 
tHe ultimate sportinG 
Goods destination
Goods destination
Goods destination

Dick’s Sporting Goods occupies a unique niche 
Dick’s Sporting Goods occupies a unique niche 
in the sporting goods market—that of a full-line 
in the sporting goods market—that of a full-line 
retailer with the scale, buying power and omni-
retailer with the scale, buying power and omni-
channel presence of a national chain, along with 
channel presence of a national chain, along with 
the expertise of a private boutique. Our distinction 
the expertise of a private boutique. Our distinction 
lies in our store-within-a-store concept, which 
lies in our store-within-a-store concept, which 
unites several sports specialty stores under a 
unites several sports specialty stores under a 
single roof. Each of our specialty stores offers 
single roof. Each of our specialty stores offers 
the authentic merchandise, top brands and 
the authentic merchandise, top brands and 
specialized services that sports enthusiasts 
specialized services that sports enthusiasts 
expect from a premium retailer. At the same time, 
expect from a premium retailer. At the same time, 
they deliver the scale advantages of a national 
they deliver the scale advantages of a national 
chain, including competitive pricing, exclusive 
chain, including competitive pricing, exclusive 
products and promotions, and an established 
products and promotions, and an established 
eCommerce site that offers interactive 
eCommerce site that offers interactive 
capabilities with our brick-and-mortar locations. 
capabilities with our brick-and-mortar locations. 
But a great selection of products and services is 
But a great selection of products and services is 
only part of our formula for success. We ensure 
only part of our formula for success. We ensure 
ultimate customer satisfaction by employing 
ultimate customer satisfaction by employing 
an exceptional team of sales associates, who 
an exceptional team of sales associates, who 
truly “live” the Dick’s Sporting Goods brand. We 
truly “live” the Dick’s Sporting Goods brand. We 
consistently retain high-caliber sales associates, 
consistently retain high-caliber sales associates, 
many of whom are also accomplished athletes 
many of whom are also accomplished athletes 
and sports enthusiasts with fi rst-hand knowledge 
and sports enthusiasts with fi rst-hand knowledge 
of our products. These experts draw on their 
of our products. These experts draw on their 
personal experience and passion for their sports 
personal experience and passion for their sports 
to guide, inform and inspire every customer who 
to guide, inform and inspire every customer who 
walks through our doors—helping to make Dick’s 
walks through our doors—helping to make Dick’s 
the top destination for dedicated athletes in every 
the top destination for dedicated athletes in every 
activity, in every season.
activity, in every season.

11

GolF pro sHop

Our Pro Shops feature on-site golf simulators and putting greens that allow our 
customers to test-drive potential purchases before making a commitment. And, 
there’s no need to make a purchase decision alone—we employ an extensive team 
of more than 450 PGA and LPGA pros who are regularly on-hand to off er expert 
product guidance, as well as valuable playing tips and advice on local courses.

For avid golfers, excellent equipment is vital to achieving top performance. The Golf Pro Shop 
at Dick’s stocks a premier assortment of equipment, apparel, footwear and accessories from 
leading national brands, including TaylorMade-adidas Golf, Callaway Golf, Titleist, Adams Golf, 
FootJoy and Nike. Over the past decade, advances in technology have literally redefi ned the game 
of golf, and the industry’s top manufacturers regularly release new clubs, balls and training 
tools designed to increase distance, improve accuracy and shave strokes. We demonstrate 
our dedication to customer satisfaction by being among the fi rst-to-market with the latest new 
product releases, ensuring our customers have what they need to stay at the top of their game. 
Our product lineup also features an assortment of exclusive items from our own Walter Hagen, 
Slazenger, Nickent and MAXFLI private brands. We complement this assortment by providing 
convenient access to a selection of specialized services, including custom fi tting, club repair and 
re-gripping, as well as special order, fi nancing and home shipping capabilities. 

12

tHe lodGe

Since many of our customers are seasoned outdoor enthusiasts, we employ a 
specialized team of sales associates in The Lodge, including avid campers, 
fi shermen and kayakers. These experts draw on their personal experience, 
product knowledge and familiarity with the local terrain to help customers 
at every skill level select the right gear for their needs.

Outdoor enthusiasts need equipment they can rely on—regardless of the demands of their sport, 
the elements they confront and the terrain they face. The Lodge at Dick’s stocks a broad range 
of high-quality equipment for a variety of outdoor pursuits, from hunting, camping and fi shing, to 
kayaking and paintball. We balance our assortment to include both “tried-and-true” items, such 
as pocketknives, compasses and lanterns, alongside items that harness the latest technology, like 
global positioning systems and pole-free tents. In every product category, we feature authentic 
merchandise from trusted national brands, such as Coleman, Remington, Shimano and Old Town 
Canoes & Kayaks. We also offer a growing assortment of exclusive products from private brands, 
including the popular Field & Stream line. Finally, we make The Lodge a true destination store 
by providing on-site access to an array of value-added services, such as rifl e-scope mounting, 
bore sighting, fi shing line spooling and arrow cutting, and we provide on-site archery lanes where 
customers can give our products a shot before buying.

13

Fitness

Our team of certifi ed fi tness trainers takes the guesswork out of making 
purchases by giving our customers the hands-on help they need to select the 
best equipment for their individual fi tness goals. We also make buying large 
equipment a quick and easy process by off ering convenient home delivery and 
assembly, as well as a complete program of fi nancing and extended warranties.

The Fitness store at Dick’s is dedicated to helping today’s Fitness enthusiasts reach their personal 
goals. With this in mind, we offer a complete fi tness destination store, with everything from large 
exercise machines and weight sets, to high-quality apparel, footwear, accessories and nutritional 
supplements. Our assortment includes items designed for a range of popular activities, including 
aerobic, cardio, strength and athletic training, as well as yoga, Pilates, boxing and mixed martial 
arts. In line with Dick’s commitment to quality, we represent the fi tness industry’s leading brands, 
including LIVESTRONG, Precor, Nautilus, SKLZ and Everlast, and we offer a growing selection 
of exclusive merchandise from our own Fitness Gear line. Many of our Fitness stores also house 
dedicated cycle shops, which feature bicycles, accessories and riding apparel, as well as a menu of 
value-added services, including safety inspections, custom fi ttings, repairs, tune-ups and assembly 
by certifi ed bike technicians. Our cycle shops represent a full selection of leading brand names, 
such as Diamondback, Yakima, Pearl Izumi, Giro and Bell, along with exclusive items from our new 
Nishiki brand. 

14

team sports

Today’s team players often compete in and train for their sports throughout 
the year. Dick’s meets their needs by carrying a broad assortment of sports 
equipment for virtually every team sport, refl ecting every skill and 
participation level, in every season of the year.

Team players know that it’s always the right season to come to Dick’s. No matter which sport is on 
the professional playing calendar, our Team Sports store stocks everything required to participate 
in virtually any team league all year ’round—from baseball, softball, soccer, ice hockey and fi eld 
hockey, to basketball, football, lacrosse, volleyball and wrestling. Our product lineup showcases 
the industry’s top manufacturers, including Nike, adidas, Under Armour, Mizuno, Wilson, Easton, 
Rawlings, STX and Warrior. The sales associates in our Team Sports stores include avid team 
players and coaches who know their sports and have experience in using our products. We 
underscore our dedication to the team sports arena by acting as the Offi cial Sporting Goods 
Retailer of Little League Baseball. We honor our Little League commitment by hosting player 
registrations and instructional clinics for local teams, offering exclusive team discounts, and 
donating equipment to area coaches. 

15

Foot We ar

Our shared-service concept enables customers to “help themselves” with 
shared-service concept enables customers to “help themselves” with 
shared-service concept
shared-service concept
select products, while still being able to draw on the expertise of our specially 
trained Footwear sales associates. Our customers have heartily endorsed 
this convenient concept, and we continue to roll it out to additional locations. 

Dick’s Footwear store is where the rubber hits the road—the place where athletes in virtually 
every sport and activity come to get specialized shoes, shoe accessories, performance socks and 
insoles designed expressly for their needs. Our Footwear deck features the most popular items 
from the world’s leading performance footwear manufacturers, including Nike, adidas, Asics, 
Brooks, Mizuno, Saucony and Reebok, as well as a variety of co-branded items that are exclusive 
to Dick’s. In addition to athletic footwear, we carry a selection of rugged outdoor shoes and hiking 
boots from trusted brands like Merrell, Timberland, KEEN, Reef and our own Field & Stream 
line. Over the past two decades, performance footwear has evolved rapidly, yielding a wealth of 
high-quality products that are carefully designed to meet the unique demands of a given sport 
or activity. Our Footwear sales associates are adept in helping our customers to determine their 
particular needs and to identify the best shoes for their sport, skill level and price point. 

16

atHletiC apparel

Many of the sales associates in our Athletic Apparel stores are experienced 
athletes who understand the features and benefi ts of the high-technology 
garments we stock. These experts proudly “live” our brand, off ering our 
customers valuable insight into the right apparel for their specifi c activity, 
participation level, price point and season.

For today’s athletes, delivering peak performance requires more than just the right gear—it also 
demands wearing high-quality apparel optimized for the needs of their particular sport or activity. 
Dick’s Athletic Apparel store is dedicated to fi lling this need, by carrying an extensive selection 
of specialized garments that incorporate high-performance fabrics and cutting-edge design 
elements to help athletes manage the conditions that come along with their sports—enabling 
them, for example, to support muscles, regulate body temperature, stay dry, block out wind, rain 
and ultraviolet rays, and enjoy a full range of motion. Our broad assortment showcases the best 
merchandise from leading manufacturers, like Under Armour, Nike, Reebok and adidas. We also 
regularly draw on our relationships with our vendor-partners to develop items and programs that 
are exclusive to Dick’s. Our Athletic Apparel store mirrors the broad demands of our customers 
by encompassing several distinct departments that cater to men, women and young athletes, as 
well as a dedicated Outerwear section, which features jackets for hunting, camping, skiing and 
snowboarding from industry leaders including Columbia and The North Face. 

17

At Golf Galaxy, our name says it all—our business literally revolves around 
the game of golf, and this exceptional passion is clearly refl ected in our stores.

Golf Galaxy has a singular mission: To give our customers everything they need to improve their 
skills, increase their confi dence and get the most out of their playing time. We accomplish this by 
providing a world-class selection of golf equipment, apparel, footwear and accessories from the 
industry’s premier manufacturers. Our assortment includes products from trusted name brands 
like TaylorMade-adidas Golf, PING, Titleist, Callaway Golf, Adams Golf, Cleveland, Nike Golf and 
FootJoy, as well as our own private brands, which include Walter Hagen, Nickent, Slazenger and 
Maxfl i. We also feature an extensive line of golf apparel from industry leaders such as Oakley and 
Puma. We complement our merchandise selection with a host of value-added amenities, including 
a club repair capability that parallels the services used by pros on tour, and a platinum club-
fi tting experience, which relies on a combination of customized gap analysis and launch monitor 
data to ensure precision. Customers can test potential purchases on an array of in-store practice 
facilities, including driving bays, full-sized putting greens and golf course simulators. We back 
these advantages with our team of highly knowledgeable LPGA and PGA pros whose perspective 
as the unbiased stewards of our customers’ games empowers them to expertly guide each player 
to the best equipment for his or her particular needs.

18

Corpor ate responsibilit Y

Our deep commitment to corporate responsibility comes to life through the Dick’s 
Sporting Goods Foundation, which we established in 2010 to coordinate and guide our 
philanthropic initiatives. In 2011, we continued to develop and administer a variety of 
programs that enable our Company and our associates to give back to the many 
communities where we live and work. These include:

tHe diCK’s sportinG Goods 
Communit Y YoutH proGr am

Our fl agship vehicle for community giving, we use 
this program to donate sports equipment to youth 
organizations across the nation, helping approximately 
one million children every year with the gear they need 
to stay in the game. 

st. Jude CHildren’s rese arCH 
Hospital tHanKs and GivinG CampaiGn

Since 2007, we have been a proud corporate partner in 
this important campaign, which raises money to conduct 
medical research and to provide treatment for children 
with cancer and other catastrophic diseases.  

livestronG

Developed by Nike and the Lance Armstrong Foundation 
as a tool to fund cancer research, the LIVESTRONG 
collection of apparel, footwear and fi tness equipment is a 
prominent feature in our Dick’s Sporting Goods stores.

proteCtinG atHle tes tHrouGH 
ConCussion eduCation (paCe)

PACE enables schools to conduct baseline cognitive 
evaluations of their athletes, for use in accurately 
assessing these athletes for concussions if they become 
injured in the future. 

19

sHoWCasinG 

our spirit

Dick’s enters 2012 with the same spirit that has fueled our progress for more than 
six decades—a combination of drive, skill, commitment and passion for our business 
that we share with the core athletes we serve. As we move ahead, we are using 
these values to continue to distinguish Dick’s within our marketplace and to realize 
high-quality growth. 

Through these initiatives, we expect to continue to excel in our industry, and to provide 
meaningful growth opportunities for our constituents—including the loyal shareholders 
and employees who drive our success. 

expandinG our GroW tH pl atForm 

2011
Expanded our store network by adding 36 new stores

Built our eCommerce platform, adding new functionality 
and laying the foundation to integrate it more closely with 
our brick-and-mortar stores

Developed several new inventory management 
technologies for launch in 2012, including price 
optimization and merchandise sizing and 
packaging optimization 

Laid plans to open a fourth distribution center in 
Arizona, increasing our total network service capacity 
to approximately 750 stores

2010
Developed our eCommerce platform, setting the stage 
for signifi cant growth of this channel in the future

Completed a detailed store growth analysis that identifi ed 
substantial growth potential, including the opportunity to 
open a total of at least 900 Dick’s Sporting Goods stores 
in the U.S. alone

2009
Leveraged our third distribution center in Atlanta, driving 
additional improvements in inventory management 

Converted the Chick’s Sporting Goods stores acquired in 
2007 into Dick’s Sporting Goods stores, fi rmly positioning 
our brand in Southern California 

Laid plans to move into a new headquarters building in 
2010 to unite store support operations under one roof, 
generate effi ciencies and position Dick’s for continued 
growth

20

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington,  D.C. 20549

FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the fiscal  year ended  January 28, 2012

Commission File No.001-31463
DICK’S SPORTING GOODS,  INC.
(Exact name of registrant as specified  in its  charter)

Delaware
(State or other jurisdiction of incorporation  or
organization)

16-1241537
(I.R.S. Employer  Identification  No.)

345 Court  Street, Coraopolis, Pennsylvania 15108
(724) 273-3400
(Address of principal executive  offices,  zip  code,  telephone  number)

Securities registered  pursuant to  Section  12(b)  of  the  Act:

Title of each class

Name of Each Exchange on which Registered

Common Stock, $0.01 par value

The New York Stock Exchange

Securities registered  pursuant to  Section  12(g) of  the  Act:
None

Indicate by check mark if the registrant is a  well-known  seasoned issuer, as  defined in  Rule  405  of  the Securities
Act. Yes (cid:31) No (cid:30)

Indicate by check mark if the registrant  is  not required  to  file  reports pursuant  to  Section 13  or  Section 15(d) of the
Act. Yes (cid:30) No (cid:31)

Indicate by check mark whether the  registrant  (1)  has filed  all reports  required to be filed by Section  13  or  15(d) of the
Securities Exchange Act of 1934 during the preceding  12 months (or for such shorter period  that  the registrant was
required to file such reports), and  (2)  has  been  subject  to  such filing  requirements for  the past  90  days. Yes (cid:31) No (cid:30)

Indicate by check mark whether the registrant has  submitted electronically and  posted  on its corporate  Web  site,  if any,
every Interactive Data File required to be submitted  and posted pursuant  to  Rule  405 of Regulation  S-T  (§232.405  of  this
chapter) during the preceding 12 months  (or  for  such  shorter period that  the registrant was required  to  submit  and  post
such files). Yes (cid:31) No (cid:30)

Indicate by check mark if disclosure  of delinquent  filers pursuant to Item 405  of  Regulation S-K  (§229.405  of  this
chapter) is not contained herein,  and  will  not  be  contained, to the  best of  registrant’s knowledge, in  definitive  proxy or
information statements incorporated  by reference  in  Part III of  this  Form  10-K  or any  amendment to this
Form 10-K. (cid:31)

Indicate by check mark whether the  registrant  is  a  large accelerated filer, an accelerated filer, a non-accelerated filer,  or
a smaller reporting company.  See the  definitions of ‘‘large  accelerated  filer,’’ ‘‘accelerated filer’’ and  ‘‘smaller  reporting
company’’ in Rule 12b-2 of the Act (check one).

Large accelerated filer (cid:31) Accelerated filer (cid:30)

Non-accelerated  filer (cid:30)
(Do not check if a smaller reporting company)

Smaller reporting  company (cid:30)

Indicate by check mark whether the registrant  is a shell  company  (as  defined  in Rule  12b-2 of  the  Act).  Yes (cid:30) No (cid:31)

The aggregate market value of the voting common  equity  held  by  non-affiliates  of  the  registrant  was $3,529,033,508  as of
July 29, 2011 based upon the closing price of the registrant’s common  stock  on the  New  York Stock  Exchange  reported
for July 29, 2011.

The number of shares of common stock  and Class  B  common  stock of  the  registrant  outstanding as  of  March  5,  2012
was 96,604,517 and 24,960,870, respectively.

Documents Incorporated by Reference: Part  III of  this  Form 10-K  incorporates certain  information from the  registrant’s
definitive proxy statement for its Annual  Meeting  of  Stockholders to be held  on  June  6,  2012 (the  ‘‘2012 Proxy
Statement’’).

Dick’s Sporting Goods, Inc.

2011 Annual Report 1

TABLE OF CONTENTS

PAGE

Part I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2. Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 5. Market for Registrant’s Common  Equity, Related  Stockholder  Matters and  Issuer
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7A. Quantitative and Qualitative Disclosures About Market  Risk . . . . . . . . . . . . . . . . . .

Item 8. Financial Statements and Supplementary  Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9. Changes In and Disagreements  with Accountants on Accounting and  Financial
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 10. Directors, Executive Officers and  Corporate  Governance . . . . . . . . . . . . . . . . . . . . . .

Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12. Security Ownership of Certain Beneficial Owners  and  Management and Related
Shareholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13. Certain Relationships and Related Transactions, and  Director Independence . . . . . . .

Item 14. Principal Accountant Fees and  Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15. Exhibits and Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CERTIFICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5

5

15

25

25

27

27

27

27

28

30

43

43

43

43

46

46

46

46

46

47

47

47

47

75

85

2 Dick’s Sporting Goods, Inc.

2011 Annual Report

Forward-Looking Statements

We  caution that any forward-looking statements (as such term is defined  in the Private  Securities
Litigation Reform Act of 1995) contained in this Annual Report  on  Form 10-K or  made by our
management involve risks and uncertainties  and  are subject  to  change  based on various important
factors, many of which may be beyond  our control. Accordingly, our  future performance and financial
results may differ materially from those  expressed or  implied in any such forward-looking  statements.
Investors should not place undue reliance on  forward-looking statements  as  a prediction of  actual
results. You can identify these statements as those that may  predict, forecast, indicate or imply future
results, performance or advancements  and  by forward-looking words  such as  ‘‘believe’’, ‘‘anticipate’’,
‘‘expect’’, ‘‘estimate’’, ‘‘predict’’, ‘‘intend’’, ‘‘plan’’, ‘‘project’’, ‘‘goal’’, ‘‘will’’, ‘‘will be’’,  ‘‘will continue’’,  ‘‘will
result’’,  ‘‘could’’, ‘‘may’’, ‘‘might’’ or any  variations of such  words or other  words with similar meanings.
Forward-looking statements address, among other  things, our expectations, our growth strategies,
including our plans to open new stores, our efforts  to  increase profit margins  and return  on invested
capital, plans to grow our private brand  business, projections of our future profitability, results of
operations, capital expenditures, plans to return capital to stockholders through dividends or share
repurchases, our financial condition or other ‘‘forward-looking’’ information and include statements
about revenues, earnings, spending, margins, costs, liquidity,  store openings,  e-commerce and
operations, inventory, private brand products, or  our actions, plans or  strategies.

The following factors, among others, in  some cases have affected and in the  future could affect our
financial performance and actual results, and could cause actual results for  fiscal  2012 and beyond to
differ  materially from those expressed  or  implied in any forward-looking statements included in this
report or otherwise made by our management:

(cid:31) Our business is dependent on the general  economic conditions in our  markets and the ongoing
economic and financial downturn may cause  a  decline in  consumer  spending that may adversely
affect the Company’s business, operations, liquidity, financial results  and stock  price;

(cid:31) Our quarterly operating results and same  store  sales  may  fluctuate  substantially;

(cid:31) Our ability to access adequate capital  to  operate and expand our  business  and to respond to

changing business and economic conditions;

The intense competition in the sporting  goods industry;

Lack of available retail store sites on terms acceptable to us, rising real  estate prices and other
costs and risks relating to our stores, or  our inability to open new stores on  a timely basis  or
otherwise expand successfully in new or existing markets;

Changes in consumer demand or shopping patterns;

(cid:31)

(cid:31)

(cid:31)

(cid:31) Unauthorized disclosure of sensitive, personal or confidential customer information;

(cid:31) Risks and costs relating to the products  we sell, including: product liability claims and the

availability of recourse to third parties,  including under our  insurance  policies; product recalls; and
the regulation of and other hazards associated with certain products  we sell, such as hunting rifles
and  ammunition;

(cid:31) Disruptions in our or our vendors’ supply chain, including as  a result of  political instability, foreign

trade issues, the impact of the ongoing economic and  financial  downturn  on distributors or  other
reasons;

(cid:31) Our relationships with our vendors, including  potential increases in the  costs of their products and
our ability to pass those cost increases on to our customers, their ability to maintain their  inventory
and  production levels and their ability or willingness to provide us with  sufficient quantities of
products at acceptable prices;

Dick’s Sporting Goods, Inc.

2011 Annual Report 3

(cid:31)

(cid:31)

(cid:31)

(cid:31)

Factors that could negatively affect our private brand offerings, including fluctuations in the cost of
products resulting from increases in raw material  prices and other factors, reliance on foreign
sources of production, compliance with government  and industry safety  standards, and intellectual
property risks;

The loss of our key executives, especially Edward W.  Stack,  our Chairman  and Chief Executive
Officer;

Current exchange rate fluctuations;

Costs and risks associated with increased or changing laws and regulations  affecting our business,
including those relating to labor, employment and the sale  of consumer products;

(cid:31) Our ability to secure and protect our  trademarks, patents and other intellectual  property;

(cid:31) Risks relating to operating as an omni-channel  retailer, including the  impact  of  rapid  technological

change,  internet security and privacy issues, the threat of systems failure or inadequacy, increased
or changing governmental regulation  and increased competition;

(cid:31) Disruption of or other problems with the services provided by our  third-party service provider for

our e-commerce website or our information systems;

(cid:31) Any serious disruption at our distribution facilities;

(cid:31)

The seasonality of our business;

(cid:31) Regional risks because our stores are  generally  concentrated in the  eastern half  of the United

States;

(cid:31) Our pursuit of strategic investments or acquisitions, including costs  and  uncertainties associated

with combining businesses and/or assimilating  acquired companies;

(cid:31) Our ability to meet our labor needs;

(cid:31) We  are controlled by our Chief Executive Officer and  his relatives, whose interests may differ from

those of our other stockholders;

(cid:31)

Potential volatility in our stock price;

(cid:31) Our current anti-takeover provisions,  which could prevent  or delay  a  change in  control  of the

Company;

(cid:31)

Impairment in the carrying value of goodwill  or other acquired intangibles;

(cid:31) Our current intention to issue quarterly cash dividends; and

(cid:31) Our repurchase activity, if any, pursuant to our  share repurchase  program.

The foregoing and additional risk factors are  described in  more detail herein under Item 1A. ‘‘Risk
Factors’’. In addition, we operate in a highly competitive and  rapidly changing environment; therefore,
new risk factors can arise, and it is not possible for  management to predict  all  such risk factors, nor to
assess the impact of all such risk factors on our  business  or  the extent to which any  individual risk
factor, or combination of risk factors, may  cause results to differ materially  from those contained  in any
forward-looking statement. We do not  assume any obligation and do not intend to update  any forward-
looking statements except as may be  required by the securities laws.

4 Dick’s Sporting Goods, Inc.

2011 Annual Report

PART I

ITEM 1. BUSINESS

General

Dick’s Sporting Goods, Inc. (referred to as the ‘‘Company’’, ‘‘Dick’s’’ or in the first person  notations
‘‘we’’, ‘‘us’’ and ‘‘our’’ unless specified otherwise) is an authentic  full-line sporting goods retailer
offering a broad assortment of high quality, competitively-priced brand  name  sporting goods equipment,
apparel and footwear in a specialty store environment. The  Company also  owns and operates Golf
Galaxy, LLC, a golf specialty retailer  (‘‘Golf Galaxy’’), and maintains  e-commerce operations for both
Dick’s and Golf Galaxy. Dick’s was founded in  1948 when  Richard ‘‘Dick’’ Stack, the  father of Edward
W. Stack, our Chairman and Chief Executive Officer, opened his original  bait and  tackle  store in
Binghamton, New York. Edward W. Stack joined his father’s  business  full-time in 1977,  and in 1984,
became President and Chief Executive Officer of the  then two store  chain.  Our goal  is to provide
products, services and an in-store experience  that  enhance  our customers’ performance and  enjoyment
of their sports and outdoor activities.

We  were incorporated in 1948 in New York under the name Dick’s Clothing  and Sporting Goods, Inc.
In November 1997, we reincorporated  as a Delaware corporation, and in April  1999 we  changed our
name to  Dick’s Sporting Goods, Inc. Our executive office is  located at  345 Court Street, Coraopolis,
Pennsylvania 15108 and our phone number is  (724) 273-3400.  Our website is  located  at
www.DicksSportingGoods.com. The information on our website does not constitute  a part  of this
annual report. We  include on our website, free of charge, copies of our prior annual and quarterly
reports filed on Forms 10-K and 10-Q, current reports on Form  8-K, and amendments to those reports
filed or furnished pursuant to the Securities Exchange Act of 1934, as amended.

As of January 28, 2012, the Company operated 480 Dick’s Sporting Goods stores in  43 states and  81
Golf Galaxy stores in 30 states. Additionally, the  Company operates e-commerce operations for both
Dick’s and Golf Galaxy.

Business Strategy

The key elements of our business strategy are:

Authentic Sporting Goods Retailer. Our history and core foundation is as a  retailer of high quality
authentic athletic equipment, apparel and footwear, intended  to  enhance our customers’ performance
and enjoyment of athletic pursuits, rather than focusing our merchandise  selection on  the latest fashion
trend or  style. We believe our customers seek  genuine, deep product offerings,  and ultimately this
merchandising approach positions us  with  advantages  in the market, which we  believe will continue to
benefit from new product offerings with enhanced  technological features.

Broad Assortment of Brand Name Merchandise  at  Multiple Price  Points. We carry a wide variety of
well-known brands, including Nike, The  North  Face,  Columbia, adidas, TaylorMade-adidas Golf,
Callaway Golf and Under Armour, as well as private brand products  on an exclusive basis under  names
such as Slazenger, Maxfli, Field & Stream,  adidas  baseball, K¨oppen, Fitness Gear, Walter Hagen,
Nishiki, Nickent, Umbro and Reebok.  The  breadth of our product  selections in  each category  of
sporting goods offers our customers a  wide range of good,  better and  best price points and  enables us
to address the needs of sporting goods consumers,  from the beginner to the sport enthusiast. We seek
to offer value to our customers and develop and  maintain a reputation as a provider of value at each
price point.

Expertise and Service. We enhance our customers’ shopping  experience  by providing knowledgeable and
trained customer service professionals and value  added services. For example, we were  the first full-line
sporting goods retailer to have active  members of the Professional Golfers’ Association of America
(‘‘PGA’’) and Ladies Professional Golf  Association  (‘‘LPGA’’) working  in our stores. As of January 28,

Dick’s Sporting Goods, Inc.

2011 Annual Report 5

2012, we employed 539 PGA and LPGA professionals in our Dick’s golf departments and our Golf
Galaxy stores. As of January 28, 2012,  we also  employed 573  bike mechanics to sell and service bicycles
and 386 certified fitness trainers who  provide advice on the best fitness equipment for  our customers.
All of our stores also provide support services  such as golf club  grip  replacement, bicycle  repair and
maintenance and home delivery and assembly of fitness  equipment.

Interactive ‘‘Store-Within-A-Store’’. Our Dick’s Sporting Goods stores typically contain five separately
identifiable specialty departments. We seek to create  a distinct look and feel for each ‘‘store-
within-a-store’’ department to heighten the  customer’s interest in  the products  offered. A typical Dick’s
store has the following in-store specialty shops:  (i)  the Golf Pro  Shop,  which carries a  full range of
products featuring major golf suppliers such  as TaylorMade-adidas Golf,  Callaway Golf, Titleist,  Adams
Golf, FootJoy and Nike Golf as well  as our exclusive brands, Walter Hagen,  Maxfli, Nickent  and
Slazenger. The Golf Pro Shop features a putting green, golf simulators  and  launch  monitors as  well as
video monitors featuring golf tournaments and instruction on  the Golf Channel or other  sources;
(ii) the Footwear Center, featuring hardwood  floors, a track  for testing athletic shoes and a bank of
video monitors playing sporting events;  (iii) the  Fitness Center, providing an extensive selection of
equipment for today’s most popular fitness activities, including a dedicated cycle shop designed  to sell
and service bicycles, complete with a mechanics’  work  area and equipment on  the sales  floor; (iv) the
Lodge for the hunting and fishing outdoorsman, designed to  have the look of  an authentic bait and
tackle shop; and (v) Team Sports, a seasonal sports area displaying  sports equipment and athletic
apparel associated with specific seasonal  sports,  such as  football, baseball, soccer  and lacrosse. Our
stores provide interactive opportunities by allowing customers to test  golf clubs in our  indoor  driving
range, shoot bows in our archery range, or run on  our footwear  track.

Our Golf Galaxy stores are designed  to create an exciting and  interactive  shopping environment that
highlights our extensive product assortments and value-added services.  Interactive areas, such as  an
artificial bent grass putting green and  golf simulators, add to the entertainment  value of the  shopping
experience. Our store design and equipment displays  encourage customers  to  test our products before
making a purchase decision. Our highly visible  service  areas reinforce the expertise available from our
staff.

Exclusive Brand Offerings. We offer a wide variety of products on an exclusive basis  under various
brands such as Maxfli, Field & Stream, Slazenger, Reebok, adidas baseball, K¨oppen, Umbro, Walter
Hagen, Nickent, Fitness Gear, DBX, Tailgate Gear, Quest and  Nishiki. Our exclusive brands and styles
offer exceptional value and quality to our customers at  each price point and  obtain  higher gross
margins than we obtain on sales of comparable branded products. Our team designs and develops these
brands to offer our customers differentiated assortments  from our competitors. We have  invested  in a
development and procurement staff that continually sources products targeted specifically  to  the needs
of a Dick’s Sporting Goods and Golf Galaxy  consumer.

Merchandising

We  offer a full range of sporting goods and active  apparel at each price point  in order to appeal to the
beginner, intermediate and enthusiast sports consumer.  The merchandise we carry includes  one or
more of the leading manufacturers in  each category. Our objective is not only to carry leading brands,
but a full range of products within each brand, including premium  items for the sports enthusiast. As
beginners and intermediates move to higher  levels  in their sports, we expect  to  be  prepared  to  meet
their needs.

We  believe that the range of the merchandise we offer, particularly for the  enthusiast sports consumer,
distinguishes us from other large format sporting goods stores. We also believe  that  the range of
merchandise we offer allows us to compete effectively  against all  of our  competitors, from traditional
independent sporting goods stores and specialty  shops to other large  format sporting goods  stores and
mass merchant discount retailers.

6 Dick’s Sporting Goods, Inc.

2011 Annual Report

The following table sets forth the approximate percentage of our sales attributable to the  apparel,
footwear and hardlines categories for the periods presented:

Merchandise Category

Apparel
Footwear
Hardlines  (1)

Total

Fiscal Year
2010

28%
18%
54%

2011

29%
19%
52%

2009

28%
16%
56%

100% 100% 100%

(1)

Includes items such as  sporting goods equipment,  fitness equipment,
hunting and fishing gear  and  golf  equipment.

Apparel

This category consists of athletic apparel, outerwear and  sportswear designed for a broad range of
activities and performance levels as well as apparel designed and  fabricated for specific  sports in men’s,
women’s  and children’s assortments. Technical and performance  specific  apparel  includes offerings for
sports such as golf, tennis, running, fitness, soccer,  baseball, football, and  lacrosse, hockey,  swimming
and cycling. Basic sportswear includes T-shirts, shorts,  sweat suits and warm-up suits.

Footwear

This category consists of athletic shoes for running, walking,  tennis, fitness and cross  training, basketball
and hiking. In addition, this category also includes specialty footwear, including casual footwear and a
complete line of cleated shoes for baseball, football,  soccer  and lacrosse. Other important product  lines
within the footwear category include boots, socks and accessories.

Hardlines:

Team Sports. This category consists of equipment and  accessories for team sports such  as
football, baseball, softball, basketball, hockey,  soccer, lacrosse and tennis.

Outdoor Recreation. This category consists of equipment for hunting, fishing, camping and
water sports. Hunting products include rifles, shotguns, ammunition, global positioning
systems, hunting apparel, optics including binoculars  and scopes, knives  and cutlery,  archery
equipment and accessories. Fishing gear includes rods, reels, tackle and accessories. Camping
equipment includes tents, sleeping bags, backpacks and other accessories. Equipment offerings
for marine and water sports include navigational electronics, water  skis,  rafts, kayaks, canoes
and accessories.

Golf. This category consists of golf clubs and  club sets, bags,  balls, teaching  aids and
accessories in addition to a complete range  of expert golf services,  including custom club
fitting, club repair, and grip and shaft installation  for drivers,  irons and putters.

Fitness and Cycling. This category consists of fitness equipment,  including treadmills,  elliptical
trainers, stationary bicycles, home gyms, free weights and weight benches, and a dedicated
cycle shop, which offers a broad selection of BMX, all-terrain, freestyle and touring bicycles,
scooters and skateboards as well as bicycle repair and maintenance services. In addition, we
offer a full range of cycling accessories  including helmets, bicycle carrier racks, gloves, water
bottles and repair and maintenance parts.

Dick’s Sporting Goods, Inc.

2011 Annual Report 7

Our Stores

Each  of our Dick’s stores typically contains five separately identifiable specialty  departments. We
believe our ‘‘store-within-a-store’’ concept creates a unique shopping environment by combining the
convenience, broad assortment and competitive prices of large format stores with the  brand names,
deep product selection and customer service of  a specialty store. Our Golf Galaxy stores are  designed
to create an exciting and interactive shopping  environment for the golf enthusiast that highlights  our
extensive product assortments and value-added services.

Store  Design

We  design our Dick’s stores to create an  exciting shopping environment with distinct departments  that
can stand on their own as authentic sporting goods specialty  shops. Our  primary  prototype store is a
single-level store of approximately 50,000 square feet.  Signs  and banners are located throughout the
store allowing customers to quickly locate the various  departments. A wide aisle through the  middle of
the store displays seasonal or special-buy  merchandise. Video monitors  throughout the store  provide a
sense of entertainment with videos of  championship games, instructional sessions or live sports events.
We  also have a prototype two-level store of  approximately  75,000 square  feet for those trade  areas that
have sufficient in-profile customers to  support it.  Our  current Golf Galaxy store model is based on a
prototype store that generally ranges from 13,000  to  18,000 square feet.  The  following table  summarizes
store openings and closings for 2011 and 2010:

Fiscal 2011
Golf

Fiscal 2010
Golf

Dick’s Galaxy

Total Dick’s Galaxy

Total

444

81

525

419

91

510

35
1
-

36
-

480

14
-

-
-
-

-
-

35
1
-

36
-

26
-
-

26
(1)

81

561

444

-
1

14
1

12
2

-
-
2

2
(12)

81

-
-

26
-
2

28
(13)

525

12
2

Beginning stores
New stores:

Single-level stores
Two-level stores
Golf Galaxy stores

Total new stores
Closed stores

Ending stores

Remodeled stores
Relocated stores

In most of our Dick’s stores, approximately 83% of store space is used for selling and  approximately
17% is used for backroom storage of merchandise, receiving and office space.

We  seek to encourage cross-selling and impulse buying through the  layout  of  our  departments. We
provide a bright, open shopping environment through the  use of glass, lights and lower shelving that
enable customers to see the array of  merchandise offered throughout  our  stores. We  avoid the
warehouse store look featured by some  of our large format competitors.

Our Dick’s stores are typically open seven days a week, generally from 9:00  a.m. to 9:30 p.m. Monday
through Saturday and 10:00 a.m. to 7:00 p.m. on Sunday. Our  Golf Galaxy stores  are typically open
seven days a week, generally from 10:00 a.m. to 9:00 p.m. Monday through Friday, 9:00  a.m. to
8:00 p.m. on Saturday, and 10:00 a.m. to 6:00  p.m. on  Sunday.

New Store Openings

Future openings will depend upon several factors,  including but not limited to general  economic
conditions, consumer confidence in the economy, unemployment trends, interest  rates  and inflation,  the
availability of retail store sites on acceptable terms,  real estate prices and the  availability of adequate

8 Dick’s Sporting Goods, Inc.

2011 Annual Report

capital. Because our new store openings  depend  on many factors, they are subject  to  risks and
uncertainties as described below within Item 1A.  ‘‘Risks Factors’’.

Store  Associates

We  strive to complement our merchandise  selection and  innovative  store  design with  superior customer
service. We seek to recruit sports enthusiasts  to  serve as  sales  associates because we  believe that they
are more knowledgeable and passionate about  the products they sell. For example, we currently  employ
PGA and LPGA golf professionals to  work  in our Dick’s  golf departments and  Golf  Galaxy stores,
bicycle mechanics to sell and service bicycles and certified fitness trainers  to  provide advice on  the best
fitness equipment for our customer. We  believe that our associates’  enthusiasm and ability to
demonstrate and explain the advantages of the products lead to increased sales. We  believe our
prompt, knowledgeable and enthusiastic service fosters the confidence  and loyalty of our customers and
differentiates us from other large format sporting goods  stores.

We  emphasize product knowledge at  both  the hiring and training stages. We hire most of  our sales
associates for a specific department or category. As part of our  interview process, we test  each
prospective sales associate for knowledge specific to the department or category  in which he or  she is
to work. We train new sales associates  through a self-study and testing program  that  we have  developed
for each  of our categories. We also measure  customers’ satisfaction  with their most recent  purchase
experience through an online satisfaction  survey. Survey  invitations are delivered at the  point-of-sale via
cash register receipts that direct customers  to  a data collection website. These  results allow
identification of improvement opportunities at various levels of  the  store hierarchy and  reinforce the
impact associates have on the customer  experience.

We  typically staff our Dick’s stores with  a store manager, two sales managers,  a sales support manager,
five sales leaders and approximately  50 full-time and  part-time sales associates for a single-level store
and proportionately more supervisory roles and associates for  a two-level  store, depending on  store
volume and time of year. The operations of each store  are supervised by  one of  50 district  managers,
each  of whom reports to one of seven regional vice-presidents of store  operations  who are located in
the field. The regional vice presidents  report to the vice president  of store operations, who in  turn
reports directly to the senior vice president  of operations.

Support Services

We  believe that we further differentiate our  stores from other large format  sporting goods stores  by
offering support services for the products we  sell. At our Dick’s and Golf  Galaxy stores,  we offer a
complete range of expert golf services,  including custom club fitting, club repair, and  grip and shaft
installation for drivers, irons and putters, and we also  have certified club  technicians on  hand. We offer
private  lessons with our PGA and LPGA professionals in our Golf  Galaxy Stores.

Our prototype Dick’s stores feature bicycle maintenance and repair stations on the  sales  floor, allowing
our  bicycle mechanics to service bicycles in addition to assisting customers. We believe that these
maintenance and repair stations are one  of  our  most effective selling tools by enhancing  the credibility
of our specialty store concept and giving assurance  to  our customers that  we can  repair and tune the
bicycles they purchase.

At our Dick’s stores, we also string tennis racquets and lacrosse sticks,  sharpen  ice skates, provide
home delivery and assembly of fitness equipment,  provide scope mounting and bore  sighting  services,
cut arrows, sell hunting and fishing licenses and  fill CO2 tanks for paintball.

Site Selection and Store Locations

We  select geographic markets and store  sites based  on a  variety  of  factors, including demographic
information, quality and nature of neighboring  tenants, store visibility and accessibility. Key

Dick’s Sporting Goods, Inc.

2011 Annual Report 9

demographics include population density, household income, age and average  number of occupants per
household. In addition to these demographics, golf participation  rates are considered in selecting sites
for our  Golf Galaxy stores. We seek  to  locate our Dick’s stores in primary retail  centers with an
emphasis on co-tenants including major  discount retailers such  as Wal-Mart or Target,  or specialty
retailers from other categories such as Best Buy,  Lowe’s  or Staples.

We  seek to balance our expansion of  Dick’s stores between  new and existing markets. In our existing
markets, we add stores as necessary to cover appropriate trade areas. Clustering stores allows us  to
take advantage of economies of scale in advertising, promotion, distribution  and supervisory costs. We
seek to locate stores within separate trade areas within  each metropolitan area  and expand in
geographically contiguous areas, in order to establish long-term  market  penetration and build on our
experience in the same or nearby regions. We believe that local knowledge  is an important part of
success. In considering new regions, we locate our  stores in areas we believe are underserved.  In
addition to larger metropolitan areas,  we also  target smaller  population centers in  which we  locate
single stores, generally in regional shopping  centers  with a wide regional draw.

Marketing and Advertising

Our marketing program for Dick’s stores is  designed to promote our selection  of  brand name products
at competitive prices. The program is  centered on newspaper  advertising  supplemented  by  direct mail
and seasonal use of local and national television and  radio. Our advertising strategy is focused  on
national television and other media campaigns, weekly newspaper advertising utilizing multi-page color
inserts and standard run of press advertising with an emphasis on key shopping periods such as the
Christmas season, Father’s Day, back-to-school and  on specific sales and promotional  events including
our  annual Golf-a-thon sale.

We  cluster stores in major markets to enable  us to employ our advertising strategy on a  cost-effective
basis through the use of newspaper and local and national television and  radio advertising. We
advertise in major metropolitan newspapers  as well as  in regional newspapers  circulated in  areas
surrounding our store locations. Our newspaper  advertising  typically consists  of  weekly promotional
advertisements with full-color inserts. Our television advertising is  generally  concentrated during a
promotional event or key shopping period. At other times,  we advertise on television  and radio
nationally to highlight seasonal sports  initiatives or promote our  brand. Radio  advertising  is used
primarily to publicize specific promotions in conjunction with newspaper advertising  or to announce a
public relations promotion or grand opening. Vendor participation in  contractual  cooperative
advertising arrangements as well as targeted sponsorships or product advertisements provides leverage
to our advertising expenses.

Our advertising is designed to create an ‘‘event’’  in the stores and to drive customer  traffic with
advertisements promoting a wide variety  of merchandise values appropriate for the respective  holiday
or event.

We  also sponsor professional sports teams and tournaments, as well as amateur competitive events and
community youth sports programs in an effort  to  align  ourselves with both the serious sports enthusiast
and the community in general.

Our Dick’s Sporting Goods ‘‘ScoreCard� Rewards’’ program and our Golf Galaxy ‘‘Advantage Club’’
program are customer loyalty programs that we offer  to  our  customers free of charge. Members  earn
points for shopping and are awarded  a $10  reward certificate for every 300  points they earn for each of
these programs. Program members also receive exclusive offers and access  to  special in-store events  as
well as direct marketing programs that are based upon their sports preferences and past purchase
history in order to enhance our marketing efficiency.

10 Dick’s Sporting Goods, Inc.

2011 Annual Report

Information Systems

Our core merchandising, allocation and replenishment systems are from JDA. The data generated  by
these systems are consolidated into a  comprehensive data  warehouse application that was purpose-built
to provide near real-time performance  information across a broad spectrum of critical metrics for our
business. All functions of the business  have access to highly accurate and  consistent information related
to the various components of sales, inventory and margin from department  to  SKU  level. Our stores
are on-line to the corporate data center and  utilize high-speed data communications to update  sales
data continuously throughout the business day while  also enabling our  sales  associates  to  access the
internet for additional sales opportunities on the Company’s  websites via  POS registers, associate
ordering system (‘‘AOS’’) kiosks and special services computers. We utilize  a highly  optimized and
customized version of the Advanced Store POS application  software from  NCR  in both our Dick’s and
Golf Galaxy stores.

The enterprise data center located within our corporate headquarters,  which we  refer  to  as the Store
Support Center (‘‘SSC’’), is equipped with mainframe and mid-range computers and storage systems
from IBM, integrated with voice and data  networking communication equipment from Cisco. This
facility has been built to support the future growth  of the Company. The Company utilizes a third-party
service provider for disaster recovery  services and is  in the process of establishing a  separate data
center to serve as  the Company’s disaster recovery redundancy location.

Our end-to-end supply chain management suite of software  applications is  from Manhattan  Associates
and operates our three distribution centers from the central computing complex in our  SSC.  The
Company’s Financial and Human Resource  Management systems are PeopleSoft applications  provided
by Oracle. All third party applications are integrated and enhanced  using state-of-the-art software tools
and techniques developed internally.

Purchasing and Distribution

In addition to merchandise procurement, our buying  staff is  also  responsible for determining initial
pricing and product marketing plans  and working with our  allocation and replenishment groups to
establish stock levels and product mix. Our buying staff also has frequent communications with our
store operations and regionally-based  market research personnel to monitor  shifts in consumer tastes
and regional market trends.

Our planning, replenishment, allocation and  merchandise control  groups are responsible for
merchandise allocation, inventory control  and  automated  replenishment  systems. These groups  act as
the central processing intermediary between our buying staff and our  stores and  also coordinate the
inventory levels necessary for each advertising  promotion with our  buying staff  and our advertising
department, tracking the effectiveness of  each advertisement  to  allow  our  buying staff and  our
advertising department to determine the relative success of each promotional program. In addition,
these groups also manage the implementation  of  price changes, creation of vendor purchase orders and
determination of inventory levels for  each store.

We  purchase merchandise from approximately  1,200 vendors.  During fiscal 2011, Nike, our largest
vendor, represented approximately 15% of our  merchandise purchases. No other vendor represented
10% or more of our fiscal 2011 merchandise  purchases.  We do not have long-term purchase contracts
with any of our vendors and all of our purchases from vendors  are  done on a short-term purchase
order basis.

We  operate three regional distribution centers:  a 725,000 square  foot  distribution  center in Plainfield,
Indiana, a 657,000 square foot distribution center near Atlanta, Georgia, and  a 601,000 square foot
distribution center in Smithton, Pennsylvania. Additionally, the Company is currently constructing a
624,000 square foot distribution center in  Goodyear,  Arizona, which is currently expected to be
operational in January 2013. Vendors directly ship floor ready merchandise to our distribution centers,

Dick’s Sporting Goods, Inc.

2011 Annual Report 11

where  it is processed as necessary. The merchandise arriving  at  our distribution  centers  is allocated
directly to our stores or to temporary  storage  at our distribution  centers.  Our distribution  centers are
responsible for consolidating damaged or  defective merchandise from our  stores that is being returned
to vendors. We have contracted with  common  carriers to deliver merchandise from  all  of our
distribution centers to our stores.

Competition

The market for sporting goods retailers is  highly  fragmented  and intensely competitive.  The  retail
sporting goods industry comprises five  principal categories:
(cid:31)

Large Format Sporting Goods Stores and Chains;

(cid:31)

(cid:31)

Traditional Sporting Goods Stores and Chains;

Specialty and Vendor Stores;

(cid:31) Mass Merchants; and
(cid:31)

Catalog and Internet-Based Retailers.

Large Format Sporting Goods Stores

The large format stores generally range  from 20,000 to 100,000 square  feet and offer  a broad  selection
of sporting goods merchandise. We believe that  our strong performance with the  large format store  in
recent years is due in part to our unique approach  in blending the  best attributes  of  a large format
store with the best attributes of a specialty  shop.

Traditional Sporting Goods Stores

These stores generally range from 5,000 to 20,000 square  feet  and are frequently located in  regional
malls and multi-store shopping centers.  Although they typically carry a varied  assortment  of
merchandise, these stores offer a more limited product assortment than our stores. We believe these
stores do  not cater to the sports enthusiast.

Specialty and Vendor Stores

These stores generally range from 2,000 to 20,000 square  feet  and typically focus on  a specific  category,
such as athletic footwear, or an activity, such  as golf or skiing. Certain specialty stores  that  focus on a
group of related activities can have significantly  larger  square  footage footprints and be designed  as
destination stores. In addition, several  sporting goods brands, many of which we  sell in  our  stores, also
sell their products direct to consumers through  their  own retail  stores. While specialty stores may offer
a deep selection of products within their specialty, they lack  the  wide range of products or brand
selection that we offer. We believe prices at  these  stores typically tend to  be  higher than  prices at the
large format sporting goods stores and traditional  sporting goods stores.

Mass Merchants

These stores generally range from 50,000 to over 200,000 square feet and are primarily located in
shopping centers, freestanding sites or  regional malls.  Sporting goods  merchandise and apparel
represent a small portion of the total  merchandise in these stores  and  the  selection is  often  more
limited than in other sporting goods  retailers.  We  believe that this limited selection,  particularly with
well-known brand names, combined with  the reduced  service levels  typical of a  mass  merchandiser,
limit their ability to meet the needs of  sporting  goods customers. However,  Wal-Mart  is currently the
largest retailer of sporting goods as measured by sales.

Catalog  and Internet-Based Retailers

These retailers either focus on a specific category  or activity or sell a full  line of sporting goods  through
the use of catalogs and/or the Internet. The types of  retailers  mentioned above may also sell  their
products through the Internet. We believe  that  the relationships  we  have developed with our suppliers
and customers through our retail stores together  with our growing e-commerce  business  provide us with
a significant advantage over catalog-based and Internet-only  retailers.

12 Dick’s Sporting Goods, Inc.

2011 Annual Report

Employees

As of January 28, 2012, we employed approximately 10,400 full-time and 18,000 part-time associates.
Due to the seasonal nature of our business, total  employment will fluctuate  throughout the year and
typically peaks during the fourth quarter. None of our  associates are covered  by  a collective bargaining
agreement. We believe that our relations  with our associates are  good.

Proprietary Rights

Various versions of each of ‘‘Dick’s’’,  ‘‘Dick’s Sporting Goods’’,  ‘‘Golf Galaxy’’,  ‘‘Walter Hagen’’,
‘‘Maxfli’’, ‘‘Power Bolt’’, ‘‘Fitness Gear’’, ‘‘Nishiki’’,  ‘‘Acuity’’, ‘‘DBX’’, ‘‘Field &  Stream’’ (footwear
only), ‘‘K¨oppen’’ and ‘‘Quest’’ are registered as a service  mark or trademark with the United  States
Patent and Trademark Office and ‘‘DicksSportingGoods.com’’,  ‘‘Dicks.com’’ and ‘‘GolfGalaxy.com’’  are
registered as our domain names. In addition,  we have numerous  pending applications for trademarks.
Our trademarks and other intellectual property are  subject to risks and uncertainties that are discussed
within Item 1A. ‘‘Risk Factors’’. We have entered  into  licensing agreements for names  that  we do not
own, which provide for exclusive rights to use names such  as ‘‘adidas’’ (baseball  only), ‘‘Field  &
Stream’’ (camping, hunting and fishing), ‘‘Slazenger’’, ‘‘Louisville Slugger’’ (hosiery only), and
‘‘Reebok’’, ‘‘Thrive’’ and ‘‘Umbro’’ for  specified  product categories.  These licenses contemplate
long-term business relationships, with substantial  initial terms and the opportunity for multi-year
extensions. These licenses contain customary  termination  provisions at the option of the licensor
including, in some cases, termination upon  our  failure to purchase or  sell a minimum volume of
products and may include early termination fees. Our licenses  are also  subject to risks and  uncertainties
common to licensing arrangements that  are described  within Item 1A. ‘‘Risks Factors’’.

Governmental Regulations

We  must comply with various federal,  state  and  local regulations,  including  regulations relating to
consumer products and consumer protection, advertising and marketing, labor and employment, data
protection and privacy, intellectual property,  the environment  and tax.

In addition, in connection with the sale of firearms  in our stores, we  must comply with  the federal
Brady Handgun Violence Prevention  Act, which requires us  to  perform a pre-sale background  check of
purchasers of long guns. We perform this background  check  using either the  FBI-managed  National
Instant Criminal Background Check System (‘‘NICS’’),  or a state government-managed  system that
relies  on the NICS and any additional  information  collected by the  state. These background check
systems either confirm that a sale can  be made,  deny  the sale,  or  require that the sale be delayed for
further review, and provide us with a transaction number for the proposed  sale. We are required to
record the transaction number on Form 4473  of  the Bureau  of  Alcohol, Tobacco and  Firearms and
retain a copy for our records for five years for  auditing  purposes for  each denied sale.

Ensuring our compliance with these various laws and  regulations, and keeping abreast  of changes to the
legal and regulatory landscape, requires  us to expend considerable resources.

Executive Officers of the Company

The current executive officers of the Company,  and  their  prior business experience, are as  follows:

Edward W. Stack - 57, has served as our Chairman  and Chief  Executive  Officer since 1984  when our
founder and Mr. Edward Stack’s father, Richard ‘‘Dick’’ Stack, retired from our then two store chain.
Mr. Edward Stack has served us full-time  since 1977 in  a variety of positions, including  President, Store
Manager and Merchandise Manager.

Joseph H. Schmidt - 52, became our  President and Chief Operating Officer in  February 2009.  In 2008,
Mr. Schmidt served as Executive Vice  President and Chief Operating Officer responsible for all aspects

Dick’s Sporting Goods, Inc.

2011 Annual Report 13

of Store Operations, Real Estate & Development,  Distribution and Transportation. Previously,
Mr. Schmidt was our Executive Vice President  - Operations, and before that Senior  Vice
President - Store Operations, a position he held beginning in 2005. Mr. Schmidt was Vice
President - Store Operations beginning in  2001. Mr. Schmidt  joined us in  1990 and  has held various
positions  in store operations. From 1981 to 1990, he held various positions  in store operations for
Ames Department Stores, Inc.

Timothy E. Kullman - 56, joined Dick’s Sporting  Goods as Senior Vice  President  and Chief Financial
Officer in April 2007 and was promoted  to  Executive Vice President - Finance, Administration and
Chief Financial Officer in February 2008. Prior  to  joining Dick’s, Mr. Kullman served  as Chief
Financial Officer of PetSmart (Nasdaq:  PETM), a specialty pet retailer, since  July 2002.  Before joining
PetSmart, Mr. Kullman was Executive Vice  President  and CFO  for Hagemeyer North  America
Holdings, Inc., a wholly-owned division  of a global distribution company based  in the Netherlands and
spent three years at Genuardi’s Family Markets.  Prior to that,  he was Senior Vice President, CFO,
Secretary and Treasurer for Delchamps, Inc., a  major grocery  chain in the southeastern United States.
Mr. Kullman also held senior financial positions with Farm Fresh Inc., Blue Cross Blue  Shield of
Michigan and Deloitte, Haskins & Sells,  LLP.

John Duken - 51, became our Executive Vice  President,  Global Merchandising  in February  2012. For
the previous four years, Mr. Duken served  as Senior Vice President, Planning and Allocation. Prior to
that role, he spent seven years in our  store organization as  a Regional  Vice  President  and ultimately as
Vice President - Operations over all regions. Mr. Duken  joined Dick’s in 1999 as Vice
President - Operations of dsports.com.  Before joining Dick’s, Mr.  Duken was  Vice President of
Operations for Good Guys, a specialty retailer of consumer  electronics from 1994 to 1995. Prior to
that, he was the General Operations Manager for Circuit City  from 1984  to 1994.  Mr.  Duken holds a
B.S. in Finance from the University of Southern California,  Marshall School of Business.

David  I. Moss´e - 38, joined Dick’s Sporting Goods in 2010 as  our  Senior Vice President - General
Counsel and Corporate Secretary. Prior to joining the Company, Mr.  Moss´e served as Senior Counsel,
Chief Compliance Officer and Investment Team Member of Trian  Fund Management, LP,  a private
investment firm based in New York, NY, since 2005. Prior to that,  he served as Vice  President and
Assistant General Counsel of Triarc Companies,  Inc. (NYSE: WEN), a publicly traded holding
company that, at the time, owned, among other businesses, the Arby’s  restaurant system. Mr. Moss´e
also spent several years as an attorney with  the law firms Cravath, Swaine &  Moore  in New York, NY,
where  he began his career, and the Venture Law Group in Menlo Park,  California. Mr. Moss´e earned
his BA from Duke University and his  Juris Doctor from  New  York  University School of Law.

Kathryn Sutter - 49, became our Senior Vice President - Human Resources in 2007 and  was  named an
executive officer of the Company in 2008. Previously, Ms. Sutter was  Vice  President  - Leadership and
Organizational Development, a position she held since 2005.  Prior to joining Dick’s,  Ms. Sutter  was
employed by Office Depot, Inc. (NYSE: ODP) as Vice  President  of  Development and Global Learning
from May 2002 through October 2004.

Joseph R. Oliver - 52, has served as our Senior Vice  President  and Chief Accounting Officer since
April 2011 and prior to that he also  served as  Controller since November 2009. Previously, Mr. Oliver
served as our Vice President and Controller  since February 2006 and as our Director of  Accounting
from May 2000 to  February 2006. Prior  to  joining Dick’s, Mr. Oliver was  employed by Dominion
Resources, Inc. (NYSE: D) from 1983  to  2000 in various finance  functions, most recently as  Director of
Accounting.

Lauren Hobart - 43, joined Dick’s Sporting Goods in February 2011 as our Senior  Vice President  and
Chief Marketing Officer. Prior to that, Ms.  Hobart spent 14 years with PepsiCo,  Inc. (NYSE: PEP),
most recently serving as Chief Marketing Officer  for its Carbonated Soft Drink portfolio in  the United
States. During her career at PepsiCo,  Ms.  Hobart held several  other significant marketing roles and
also spent several years in strategic planning. Prior to joining PepsiCo, Ms. Hobart worked in
commercial banking for JP Morgan Chase and Wells  Fargo Bank.

14 Dick’s Sporting Goods, Inc.

2011 Annual Report

ITEM 1A. RISK FACTORS

Risks and Uncertainties

Our business is dependent on the general economic conditions in our markets and  the ongoing  economic and
financial downturn may cause a decline in consumer  spending  that may  adversely  affect the  Company’s
business, operations, liquidity, financial  results and stock price.

Our operating results are affected by the  relative  condition  of  the U.S.  economy.  Our business and
financial performance may be adversely affected  by  current and future economic conditions  that  cause
a decline in business and consumer spending, including a  reduction in  the availability of credit,
increased unemployment levels, higher energy  and  fuel costs, rising interest rates, financial  market
volatility and recession. Additionally, we may experience difficulties in operating and  growing  our
operations to react to economic pressures  in the U.S.

As a business that depends on consumer discretionary  spending, the  Company may be adversely
affected if our customers reduce their purchases  due to continued  job losses, foreclosures, bankruptcies,
higher  consumer debt and interest rates, reduced access to credit,  falling home  prices, lower  consumer
confidence, uncertainty or changes in tax policies  and tax rates and uncertainty due to national or
international security concerns. Decreases in same store sales, customer  traffic  or average value per
transaction negatively affect the Company’s financial performance, and  a prolonged period of depressed
consumer spending could have a material  adverse  effect on  our business. Promotional activities  and
decreased demand for consumer products, particularly higher-end  products, could affect  profitability
and margins. The potential effects of the ongoing economic and financial crisis are difficult to forecast
and mitigate. As a consequence, our sales, operating and financial results  for a  particular period  are
difficult to predict, and, therefore, it  is difficult to forecast  results to be expected in future periods. Any
of the foregoing could have a material  adverse  effect on our  business, results of operations and
financial condition and could adversely affect  our  stock price.

The ongoing global crisis may also adversely affect  our  suppliers’  access to capital  and liquidity  with
which  to maintain their inventory, production  levels and product  quality and to operate their
businesses, all of which could adversely affect our  supply chain. It may cause suppliers to reduce  their
offerings of customer incentives and  vendor allowances, cooperative  marketing expenditures and
product  promotions. The ongoing crisis and market instability make  it difficult for us and our suppliers
to accurately forecast future product  demand trends, which  could cause us  to  carry too much or too
little merchandise in various product categories.

Our quarterly operating results may fluctuate substantially, which may adversely affect  our  business and the
market price of our common stock.

Our net  sales and  results of operations have fluctuated in the past and may vary from
quarter-to-quarter in the future. These  fluctuations may adversely  affect our business, financial
condition and the market price of our common  stock.  A number of factors, many of which  are outside
our  control, may cause variations in our  quarterly net sales and operating results, including:

(cid:31)

(cid:31)

(cid:31)

(cid:31)

(cid:31)

(cid:31)

general economic conditions;

changes in demand for the products that we offer;

lockouts or strikes involving professional  sports  teams;

retirement of sports superstars used in marketing various products;

sports scandals;

costs related to the closures of existing stores;

Dick’s Sporting Goods, Inc.

2011 Annual Report 15

(cid:31)

(cid:31)

(cid:31)

litigation;

pricing and other actions taken by our  competitors; and

weather conditions in our markets.

Our same store sales will fluctuate and  may  not be  a meaningful indicator of  future performance.

Our same store sales may vary from quarter-to-quarter and could decline relative to the comparable
period in the prior fiscal year. A decline in  revenues  or same store  sales may cause the  price of our
common stock to decrease or to fluctuate  significantly.  A number of factors,  many of which  are outside
of our control, have historically affected, and will continue to affect, our same store  sales  results,
including:

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(cid:31)

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(cid:31)

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(cid:31)

(cid:31)

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general regional and national economic conditions;

competition;

our  new store openings;

consumer trends and preferences;

changes in the shopping centers, malls  and  retail nodes in which we are located and their tenants;

new product introductions and changes in our product mix;

timing and effectiveness of promotional events;

lack of new product introductions to spur  growth in the  sale of various kinds of sports equipment;
and

weather conditions in our markets.

Our ability to operate and expand our business and to  respond to changing business and economic conditions
will be dependent upon the availability  of adequate capital. The terms  of our  senior secured revolving credit
facility impose certain restrictions that may impair  our  ability to  access sufficient capital.

The operation of our business, the rate of our expansion and our  ability  to  respond  to  changing
business and economic conditions depend on  the availability  of  adequate capital, which in turn depends
on cash flow generated by our business and,  if  necessary, the availability  of  equity or debt capital. We
cannot assure you that our cash flow will  be  sufficient to meet these needs or that we would be able to
obtain equity or debt capital on acceptable terms or  at all.

Our current senior secured revolving  credit facility contains  provisions that limit our ability to incur
additional indebtedness or make substantial  asset sales, which might  otherwise be used to finance our
operations. In the event of our insolvency, liquidation,  dissolution or  reorganization, the lenders  under
our  senior secured revolving credit facility  would be entitled  to  payment in full  from our  assets before
distributions, if any, were made to our stockholders.

If we  are unable to generate sufficient cash  flows from operations  in the  future, and if availability
under our current senior secured revolving credit facility is not sufficient, we may  have to obtain
additional financing. We cannot assure  you that we could obtain refinancing  or additional financing on
favorable terms or at all. Ongoing distress in  the worldwide financial markets may result in continued
diminished liquidity and credit availability. Furthermore, a  downturn in  the equity or  debt markets or
the tightening of credit markets could  make  it difficult to obtain  additional financing or  raise capital,
and thus we cannot be certain that additional funds will be  available if needed or available on
acceptable terms. Our liquidity or access  to  capital could also be adversely  affected by other unforeseen
changes in the financial markets and  global economy.

16 Dick’s Sporting Goods, Inc.

2011 Annual Report

Intense competition in the sporting goods industry  could limit  our  growth and  reduce our profitability.

The market for sporting goods retailers is  highly  fragmented  and intensely competitive.  Our current
and prospective competitors include many  large companies, some  of which  have substantially greater
market presence, name recognition, and financial, marketing and other resources than us. We compete
directly or indirectly with the following categories of companies:

(cid:31)

(cid:31)

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large format sporting goods stores and chains;

traditional sporting goods stores and  chains;

specialty stores;

(cid:31) mass merchants;

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(cid:31)

catalog and Internet-based retailers; and

sporting goods brands that sell direct to consumers.

Pressure from our competitors could  require us to reduce our  prices or increase  our spending for
advertising and promotion. Increased competition in  markets in which we have  stores or the  adoption
or proliferation by competitors of innovative store formats,  aggressive  pricing strategies and retail sale
methods, such as the Internet, could cause  us  to  lose market share and could have a  material  adverse
effect on our business, financial condition,  results of operations  and cash flows.

Lack of available retail store sites on terms acceptable  to us, rising  real  estate prices and other costs and risks
relating to new store openings could severely limit  our  growth  opportunities.

Our strategy includes opening stores in new  and existing  markets. We must successfully choose store
sites, execute favorable real estate transactions on  terms that are acceptable  to  us,  hire competent
personnel and effectively open and operate these new  stores. Our plans to  increase our number  of
retail stores will depend in part on the availability of existing  retail stores  or store sites.  A lack of
available financing on terms acceptable  to  real estate developers or a tightening  credit market may
adversely affect the number or quality  of  retail sites available to us. We  cannot assure you that stores
or sites will be available to us, or that they  will be available  on terms acceptable to us.  If additional
retail store sites are unavailable on acceptable terms, we  may not be able  to  carry out  a significant part
of our growth strategy. Rising real estate costs  and  acquisition, construction and development costs
could also inhibit our ability to grow.  If  we fail to locate desirable sites,  obtain  lease rights to these
sites on terms acceptable to us, hire adequate personnel and open and effectively  operate  these  new
stores, our financial performance could be adversely affected.

In addition, our expansion in new and existing markets  may  present  competitive, distribution,
merchandising and regulatory challenges that  differ from our  current  challenges, including competition
among our stores, diminished novelty of our store design  and  concept, added strain on our distribution
centers, additional information to be  processed by our  management information systems and  diversion
of management attention from operations, such as  the control of inventory  levels in  our  stores. We  also
cannot guarantee that we will be able  to obtain and distribute  adequate product supplies  to  our stores
or maintain adequate warehousing and  distribution capability at acceptable costs. New stores also  may
have lower than anticipated sales volumes relative to previously opened stores during their comparable
years of operation, and sales volumes  at  new stores  may not be sufficient to achieve  store-level
profitability or profitability comparable  to  that  of existing stores.

New stores in new markets, where we  are less familiar  with the  target customer  and less well-known,
may face different  or additional risks and increased costs  compared to stores operated in existing
markets or new stores in existing markets. For  example, expansion  into  new markets could bring us into
direct competition with retailers with  whom we  have no  past  experience as direct competitors. We also

Dick’s Sporting Goods, Inc.

2011 Annual Report 17

may not be able to advertise cost-effectively  in new or smaller  markets in which  we have  less  store
density, which could slow sales growth at such stores.

To the extent that we are not able to  meet  these various challenges, our  sales  could  decrease, our
operating costs could increase and our profitability could be impacted.

If we are unable to predict or effectively react to  changes in consumer demand or shopping patterns,  we may
lose customers and our sales may decline.

Our success depends in part on our ability  to  anticipate and respond in a timely manner to changing
consumer demand and preferences and shopping patterns regarding sporting goods.  Our products must
appeal to a broad  range of consumers whose preferences cannot be predicted with  certainty  and are
subject to change. We often make commitments to purchase products from our vendors several  months
in advance of the proposed delivery. If we  misjudge the market for our merchandise our sales may
decline  significantly. We may overstock  unpopular products and be forced to take significant inventory
markdowns or miss opportunities for  other products, both of which could have a negative impact on
our  profitability. Conversely, shortages of items that prove popular could  impact our net sales. In
addition, a major shift in consumer demand away  from sporting goods could also have a material
adverse effect on our business, results of operations and financial condition.

Unauthorized disclosure of sensitive or confidential customer  information could harm the  Company’s business
and standing with our customers.

The protection of our customer, employee and Company data is critical to  us.  The Company relies on
commercially available systems, software, tools and monitoring  to  provide security for processing,
transmission and storage of confidential customer  information,  such as payment card and  personal
information. Despite the security measures the Company has in  place, its facilities and systems, and
those of its third-party service providers, may be vulnerable to security breaches, acts of vandalism,
computer viruses, misplaced or lost data, programming  or human errors,  or other similar events. Any
security breach involving the misappropriation, loss or other unauthorized disclosure  of  confidential
information, whether by the Company  or its vendors,  could damage our reputation,  expose us to risk of
litigation and liability, disrupt our operations  and harm  our  business.

We may  be subject to various types of litigation and  other claims  and our  insurance  may not be sufficient to
cover damages related to those claims.

From time to time the Company or its  subsidiaries may be involved in  lawsuits or other claims arising
in the course of business, including those related to federal or state wage  and hour laws, product
liability, consumer protection, advertising,  employment, intellectual  property, tort and other matters.  In
addition, although we do not sell hand guns, assault weapons or automatic firearms, we do sell  hunting
rifles, semi-automatic hunting rifles and ammunition, which are products  that  are associated with an
increased risk of injury and related lawsuits. We may also be subject to lawsuits relating to the design,
manufacture or distribution of our private  brand products. We may incur losses  relating to these claims,
including costs associated with defending against  them. We may also incur losses due to lawsuits
relating to our performance of background  checks on hunting rifle purchasers as mandated by state and
federal law or the improper use of hunting rifles and ammunition sold by us, including lawsuits by
municipalities or other organizations  attempting  to  recover costs from hunting rifle  manufacturers and
retailers relating to the misuse of hunting rifles  and ammunition.  In  addition, in the future  there may
be increased federal, state or local regulation,  including taxation,  on the  sale of hunting rifles and
ammunition in our current markets as well as future markets in  which we may operate.
Commencement of these lawsuits against us or the establishment  of  new regulations could reduce our
sales and decrease our profitability. There is  a risk that claims or liabilities will exceed our insurance
coverage. In addition, we may be unable to retain adequate liability insurance in the  future. Although

18 Dick’s Sporting Goods, Inc.

2011 Annual Report

we have entered into product liability indemnity agreements with many  of  our vendors and
manufacturers, we cannot assure you  that we  will  be  able to collect payments sufficient to offset
product  liability losses or, in the case  of our private  brand  products, where almost all of the
manufacturing occurs outside the United States, that we  will be able to collect anything  at all. In
addition, we are subject to regulation by  the Consumer Product Safety Commission, including the
Consumer Product Safety Improvement Act, and similar state regulatory agencies.  If we  fail to comply
with government and industry safety  standards, we may be subject to claims, lawsuits, fines and adverse
publicity that could have a material adverse effect on our business,  results of operations and financial
condition. In addition, any improper  or  illegal use  by  our customers of  ammunition or hunting  rifles
sold by us could have a negative impact on our reputation and business. Due to the inherent
uncertainties of litigation and other claims, we  cannot accurately  predict the ultimate  outcome of any
such matters.

If our suppliers, distributors or manufacturers do  not provide us with sufficient  quantities of products, or if
the cost of products are adversely affected by  foreign trade issues, increasing prices  for raw materials, political
instability or other reasons, our sales and  profitability may  suffer.

We  purchase merchandise from approximately  1,200 vendors.  In fiscal 2011, purchases from  Nike
represented approximately 15% of our merchandise purchases. Although in  fiscal  2011 purchases from
no other vendor represented 10% or more of  our  total  purchases, our  dependence on our principal
suppliers involves risk. If there is a disruption in supply from a principal supplier or  distributor,  we may
be unable to obtain the merchandise  that we  desire to sell and that consumers desire to purchase.
Moreover, many of our suppliers provide us with incentives,  such as  return privileges, volume
purchasing allowances and cooperative advertising. A  decline  or discontinuation of these incentives
could reduce our profits.

Our suppliers are affected by the global financial crisis and worldwide economic situation, which  may
adversely affect their access to capital and liquidity, inventory  and production levels, customer
incentives and vendor allowances, product  quality, or ability  to  continue operations, all of which  could
adversely affect our supply chain. Further, the cost of our products is affected  in part by the prices for
raw  materials. A substantial rise in the price of raw materials could  dramatically increase  the costs
associated with the manufacturing of both the merchandise  that we purchase from  our  vendors for sale
in our stores, as well as products manufactured for our private brands, which could cause the cost  of
our  products to increase and could potentially have a negative impact  on  our sales and profitability.

We  believe that a significant portion  of the products that we purchase, including  those purchased  from
domestic suppliers, is manufactured abroad  in countries such as China, Taiwan and  South  Korea. In
addition, most of our private brand merchandise is  manufactured abroad. Foreign imports  subject us to
the risks of changes in import duties, quotas, loss of ‘‘most  favored nation’’ or MFN status with the
U.S. for a particular foreign country, delays in shipment,  shipping port constraints,  labor  strikes, work
stoppages or other disruptions, including as a  result of severe  weather or natural  disasters, freight cost
increases and economic uncertainties (including the U.S. imposing antidumping or countervailing duty
orders, safeguards, remedies or compensation  and  retaliation due to illegal foreign trade  practices). In
addition, the U.S. Congress periodically considers other restrictions  on  the importation of products
obtained by our vendors and us. If any  of  these or other factors were to cause  a disruption of trade
from the countries in which the suppliers of our vendors or the  manufacturers  of our  private brand
products are located, our inventory levels  may be reduced or the cost  of our products  may increase. In
addition, to the extent that any foreign manufacturers from whom  we  purchase  products directly or
indirectly utilize labor and other practices that  vary  from those  commonly accepted in  the U.S.,  we
could be hurt by any resulting negative publicity  or, in some cases,  face potential liability.

Historically, instability in the political  and  economic environments of the  countries in which our
vendors or we obtain our products has not  had a  material adverse effect on our  operations.  However,

Dick’s Sporting Goods, Inc.

2011 Annual Report 19

we cannot predict the effect that future changes in economic or political conditions  in such  foreign
countries may have on our operations. In the event  of disruptions or  delays in  supply due to economic
or political conditions in foreign countries, such disruptions or delays  could  adversely affect our results
of operations unless and until alternative supply arrangements could be made. In addition,  merchandise
purchased from alternative sources may be of lesser quality or more expensive than  the merchandise we
currently purchase abroad.

Our private brand offerings expose us to  various  risks.

In addition to brand name products, we offer  our  customers private brand products  that  are not
available in other stores. We expect to continue to grow our  exclusive  private  brand offerings through a
combination of brands that we own and brands that we license from third parties. We have invested in
our  development and procurement resources and  marketing efforts relating to these private  brand
offerings. Although we believe that our private brand  products  offer value to our customers at  each
price point and provide us with higher gross margins than  comparable products we sell, the expansion
of our private brand offerings also subjects us to certain  additional risks.  These include, among others:
risks related to our failure to comply with government and industry safety standards  (e.g., those
enforced by the Consumer Product Safety  Commission, including  the Consumer Product Safety
Improvement Act, and similar state regulatory agencies);  potential  mandatory or voluntary product
recalls; suits or other claims resulting from injuries associated with the use  of our  private brand
products; our ability to successfully protect our proprietary rights  (e.g., defending  against counterfeit,
knock offs, grey-market, infringing or  otherwise  unauthorized goods); our  ability to successfully navigate
and avoid claims related to the proprietary  rights of third parties; our ability to successfully administer
and comply with obligations under license agreements that  we have with the licensors  of  brands,
including in some instances certain sales minimums  that if not met could cause us to lose  the licensing
rights or pay damages; sourcing and  manufacturing outside  the U.S., including foreign  laws  and
regulations, political unrest, disruptions  or delays  in cross-border shipments,  changes in economic
conditions in foreign countries, exchange rate fluctuations and conducting activities with third-party
manufacturers; increases in the price of raw materials used in the  manufacturing  of  our  private brand
products; and other risks generally encountered by entities that source, sell and market exclusive
branded offerings for retail. An increase  in sales of our private  brands  may also adversely  affect sales
of our vendors’ products, which may,  in  turn,  adversely affect our  relationship with our  vendors.  Our
failure to adequately address some or  all of these risks  could have a material adverse effect on our
business, results of operations and financial condition.

The loss of our key executives, especially  Edward  W. Stack, our  Chairman and Chief  Executive Officer, could
have a material adverse effect on our business due to the  loss of their experience  and  industry  relationships.

Our success depends on the continued services  of our senior management, particularly Edward W.
Stack, our Chairman and Chief Executive  Officer. Mr. Stack also  holds  a majority of  the voting power
of our capital stock, and has been operating  the Company since  1984. Mr. Stack possesses detailed and
in-depth knowledge of the issues, opportunities  and  challenges facing the  Company and its businesses.
If we  were to lose any key senior executive, especially  Mr. Stack, our business could be materially
adversely affected.

Our costs may change as a result of currency exchange rate fluctuations.

Many of the goods we purchase are  manufactured abroad, and the prices charged by foreign
manufacturers may be affected by the  fluctuation of their local currency against the U.S. dollar. We
source goods from various countries,  including China, and  thus  changes in  the value  of the U.S. dollar
compared to other currencies may affect the  costs of goods that  we  purchase.

20 Dick’s Sporting Goods, Inc.

2011 Annual Report

We are subject to costs and risks associated with increased or  changing laws and  regulations  affecting  our
business, including those relating to the sale of consumer products.

We  operate in a complex regulatory and legal environment that exposes us to compliance and litigation
risks and that could materially affect our operations and financial results.  These laws may  change,
sometimes significantly, as a result of  political,  economic or  social events. Some of the federal, state or
local laws and regulations that affect us  include:

(cid:31)

(cid:31)

(cid:31)

(cid:31)

(cid:31)

(cid:31)

(cid:31)

(cid:31)

those relating to consumer products, product liability or consumer protection;

those relating to the manner in which we advertise, market or sell our  products;

labor and employment laws, including wage  and  hour  laws;

those that prohibit or limit the sale in  certain areas of  certain products we offer, such as  firearms,
ammunition or knives;

tax laws or interpretations thereof;

data protection and privacy laws and  regulations;

customs or import laws and regulations; and

securities and exchange laws and regulations.

Our inability or failure to protect our intellectual property could have a negative  impact on  our  operating
results.

Our trademarks, service marks, copyrights,  patents, trade secrets, domain  names and  other intellectual
property are valuable assets that are critical to our success. Effective trademark and other intellectual
property protection may not be available in every country  in which  our products are  or may be made
available. The unauthorized reproduction or  other  misappropriation of our intellectual  property could
diminish the value of our brands or goodwill and cause a decline in  our revenue. In addition, any
infringement or other intellectual property  claim  made against  us, whether or not it has  merit, could be
time-consuming, result in costly litigation, cause  product delays,  require us to enter  into  royalty or
licensing agreements or result in our loss of the  intellectual property. As a result, any  such claim or our
failure to protect our intellectual property could have  an adverse effect  on our operating results.

We face various risks as an omni-channel retailer.

There are various risks relating to operating as  an omni-channel  retailer that  conducts  business  in
stores, on the Internet and through catalogs,  including  the need to keep pace  with rapid technological
change, internet security risks, risks of systems  failure or inadequacy and increased  competition.
Further, governmental regulation of the Internet and e-commerce continues to evolve  in such areas as
taxation, privacy, data protection, copyrights, mobile communications and  the provision of  online
payment services. Unfavorable changes to regulations in these areas could  harm our business.

In addition, as the popularity and use of e-commerce sites continue to increase; our business faces
increased competition from various domestic  and  international sources, including  our  suppliers. We may
require significant capital in the future to sustain or grow our business, including our  e-commerce
operations, and there is no assurance  that cash flow from operations will be sufficient to meet those
needs or that additional sources of capital will be available on acceptable  terms or at all.

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2011 Annual Report 21

We rely on a single third-party provider to maintain and operate our  e-commerce  website,  and disruptions
with the provider or in the services it provides to us could  materially affect our reputation,  operations or
financial results.

We  have contracted with a single third  party to maintain and operate our e-commerce website. We  rely
on that party and its operational, privacy  and  security procedures  and controls and  its  ability  to
maintain and operate our website for our e-commerce business. Failure by such third party to
adequately maintain and operate our e-commerce  website, including any prolonged disruption that
affects our customers’ ability to utilize our  website resulting in the loss of sales and customers  and/or
increased costs, could materially affect our reputation,  operations or financial results.  Furthermore, our
ability to expand our e-commerce business,  to  use other e-commerce  service  providers  or to utilize our
own e-commerce capabilities may be limited by certain  covenants relating to exclusivity contained  in
our  current contractual arrangement  with the  third party  provider.

Problems with our information system software could disrupt  our  operations  and negatively impact our
financial results and materially adversely affect  our business operations.

Our Dick’s and Golf Galaxy stores utilize a  suite  of applications from JDA for our core merchandising,
allocation and replenishment systems. These systems, if not functioning  properly, could disrupt our
operations, including our ability to track, record and analyze  the merchandise that we sell, process
shipments of goods, process financial  information or  credit card transactions, deliver  products or
engage in similar normal business activities  particularly if there are any unforeseen interruptions  after
implementation. Any material disruption,  malfunction or  other similar  problems in  or with these
systems could negatively impact our financial results and materially adversely affect our business
operations.

We rely on three distribution centers, and if there  is a natural disaster  or other serious disruption  at  one of
these  facilities, we may lose merchandise and be unable to  effectively deliver it  to our stores.

We  currently operate a 725,000 square  foot  distribution center in Plainfield,  Indiana,  a 657,000 square
foot distribution center near Atlanta, Georgia,  and  a 601,000 square foot  distribution center in
Smithton, Pennsylvania. Any natural disaster or  other  serious disruption  to  one  of these  facilities due  to
fire,  tornado or any other cause could  damage a significant portion of our inventory or  impair  our
ability to adequately stock our stores and process returns of products to vendors  and could negatively
affect our sales and profitability. In addition, as we grow, we may require additional distribution
capacity,  which could come in the form of expanding  existing facilities or opening alternative or
additional facilities. For example, we have  entered into a development  contract to construct  a 624,000
square  foot distribution center in Goodyear, Arizona, which is currently expected to be operational in
January 2013. Any delay in the opening of this distribution  center,  or  any  future expansions or other
openings, could affect us in ways we  cannot predict.

Our business is seasonal and our annual results  are  highly dependent on the success of our fourth quarter
sales.

Our business is highly seasonal in nature. Our highest  sales and operating  income  results historically
occur during our fourth fiscal quarter,  which is  due, in part, to the holiday selling season and, in part,
to our strong sales of cold weather sporting goods.  The  fourth  quarter  generated approximately 31% of
our  net sales for fiscal 2011. Poor performance during  our fourth quarter,  whether  because of a  slow
holiday selling season, unseasonable weather conditions, economic conditions  or otherwise, could have
a material adverse effect on our business, financial condition and operating  results for the entire  fiscal
year.

22 Dick’s Sporting Goods, Inc.

2011 Annual Report

Because our Dick’s stores are generally concentrated in the  eastern  half of  the  United States, we  are subject to
regional risks.

A majority of our Dick’s stores are located  in the eastern  half of the United  States.  Because of this, we
are subject to regional risks, such as the regional economy,  weather conditions, increasing costs  of
electricity, oil and natural gas, natural  disasters, as  well as  government regulations specific  to  the states
in which we operate. If the region were to suffer an  economic downturn or other adverse event, our
net sales and profitability could suffer.

Our results of operations may be harmed by  unseasonably warm winter  weather conditions. Many of
our  stores are located in geographic areas that experience seasonably  cold weather. We  sell a  significant
amount of cold weather sporting goods and  apparel. Abnormally warm weather conditions  could reduce
our  sales of these items and cause a  decrease in our profitability. Additionally, abnormally wet or  cold
weather in the spring or summer months could reduce  our sales of golf,  team sports  or other
merchandise and cause a decrease in  our profitability.

We may  pursue strategic acquisitions or  investments  and  the failure  of an acquisition  or investment  to produce
the anticipated results or the inability to fully  integrate the acquired companies  could have an  adverse impact
on our business.

We  may from time to time acquire or invest in complementary  companies or  businesses. The success of
acquisitions or investments is based on our ability to make accurate assumptions regarding  the
valuation, operations, growth potential, integration  and  other factors  relating to the respective business.
There can be no assurance that our acquisitions or investments will  produce the results that we  expect
at the time we enter into or we complete the transaction. Furthermore,  acquisitions may result in
difficulties in integrating the acquired  companies, and may  result in the  diversion  of  our  capital and our
management’s attention from other business issues and opportunities. We may  not  be  able to
successfully integrate operations that  we acquire, including their personnel,  financial  systems,
distribution, operations and general store operating procedures.  If we fail to successfully integrate
acquisitions, our business could suffer. In addition,  the integration of any acquired business and their
financial results may adversely affect  our operating results.

Our business is significantly dependent  on our ability to meet our  labor needs.

The success of our stores depends significantly  on our ability to hire and  retain  quality associates,
including store managers and sales associates. We plan to expand our  associate base to manage  our
anticipated growth. Competition for non-entry level  personnel, particularly for  associates  with retail
expertise, is highly competitive. Additionally,  our ability  to  maintain consistency in the  quality of
customer service in our stores is critical  to  our success. Also, many of our store-level associates are in
entry-level or part-time positions that  historically have high rates of turnover. We are also dependent
on the associates who staff our distribution centers, many of  whom are skilled. We may  be  unable to
meet our labor needs and control our costs due to external factors  such as unemployment  levels,
minimum wage legislation and wage  inflation.  If we  are unable to hire and retain store-level associates
capable of providing a high level of customer service,  our business could be materially  adversely
affected.

Although none of  our associates are currently covered under collective bargaining agreements, we
cannot guarantee that our associates will not elect to be represented  by labor unions in  the future. If
some or all of our workforce were to become unionized and collective bargaining agreement terms
were significantly different from our current  compensation  arrangements  or work practices, it could
have a material adverse effect on our  business, financial condition and results of operations.

Dick’s Sporting Goods, Inc.

2011 Annual Report 23

We are controlled by our Chief Executive Officer and  his relatives, whose  interests  may differ from other
stockholders.

We  have two classes of common stock: our  common  stock has one vote  per share and  our Class B
common stock has 10 votes per share. As of January  28, 2012, Mr. Edward W.  Stack, our  Chairman
and Chief Executive Officer, and his relatives controlled a  majority of the combined voting power of
our  common stock and Class B common stock and would control the outcome of any corporate
transaction or other matter submitted  to  the stockholders  for approval, including mergers,
consolidations and the sale of all or substantially all  of  our assets. Mr. Stack may also acquire a
substantial amount of additional shares of common stock upon the exercise  of  stock options,  which
could dilute our other stockholders and  have a  negative impact on our  earnings per share. The  interests
of Mr. Stack and his relatives may differ  from the interests of our other stockholders and they may
take actions with which our other stockholders disagree.

Our anti-takeover provisions could prevent or delay a  change in control of our Company,  even if such change
in  control would be beneficial to our stockholders.

Provisions of our Amended and Restated  Certificate of Incorporation and Amended and Restated
Bylaws as well as provisions of Delaware law could discourage, delay or prevent a  merger, acquisition
or other  change in control of our Company, even  if  such change in  control would be beneficial to our
stockholders. These provisions include: authorizing the issuance of Class B common  stock; classifying
the board of directors such that only one-third  of directors are elected each year; authorizing the
issuance of ‘‘blank check’’ preferred stock  that could  be  issued by  our board of directors to increase  the
number of outstanding shares and thwart a takeover attempt; prohibiting the use  of cumulative voting
for the election of directors; limiting the ability of stockholders to call  special meetings; if our  Class  B
common stock is no longer outstanding, prohibiting  stockholder  action by partial written consent and
requiring all stockholder actions to be taken  at a  meeting of our stockholders or by unanimous  written
consent; and establishing advance notice requirements for nominations for  election to the board of
directors or for proposing matters that can be acted upon  by stockholders  at stockholder meetings.

In addition, the Delaware General Corporation Law, to which we are subject, prohibits us, except
under specified circumstances, from engaging in any mergers, significant sales of stock or  assets or
business combinations with any stockholder or  group of stockholders who owns at  least  15% of our
common stock.

The market price of our common stock is  likely  to be highly volatile as the stock  market in general can  be
highly volatile.

The market price of our common stock may fluctuate and  in some cases may be highly volatile. These
fluctuations will not always be linked  to our operating performance.  A number of factors, many  of
which  are outside of our control, could  cause fluctuation in the  market  price of our common stock,
including:

(cid:31)

(cid:31)

(cid:31)

(cid:31)

(cid:31)

(cid:31)

general economic and market conditions;

actual or anticipated variations in quarterly operating results;

changes in financial estimates by securities analysts;

our  inability to meet or exceed securities  analysts’ estimates or expectations;

conditions or trends in our industry;

changes in the market valuations of other retail companies;

24 Dick’s Sporting Goods, Inc.

2011 Annual Report

(cid:31)

(cid:31)

(cid:31)

(cid:31)

announcements by us or our competitors of significant  acquisitions, strategic partnerships,
investments, divestitures, joint ventures or other strategic  initiatives;

capital commitments;

additions or departures of key personnel; and

sales of common stock.

An impairment in the carrying value of goodwill  or other acquired intangibles could  negatively affect our
consolidated operating results and net worth.

The carrying value of goodwill represents the  fair value of acquired businesses in excess of identifiable
assets and liabilities as of the acquisition date. The  carrying value of other intangibles  represents the
fair value of trademarks, trade names and other acquired  intangibles as of  the acquisition date.
Goodwill and other acquired intangibles  expected to contribute indefinitely to our cash flows  are not
amortized, but must be evaluated by management at least annually for impairment. If  carrying value
exceeds current fair value, the intangible is considered impaired  and is reduced to fair value with  a
charge  to earnings. Events and conditions that could result  in an impairment  include changes in the
industry in which we operate including general economic conditions,  competition or  other  factors
leading to reduction in expected sales  or  profitability. Should the value of one or  more of the acquired
intangibles become impaired, our consolidated earnings  and net worth may  be  materially adversely
affected.

We cannot provide any guaranty of future  dividend payments or that  we will continue  to repurchase  our
common stock pursuant to our stock repurchase program.

Although our board of directors has indicated an intention to pay future quarterly cash dividends on
our  common stock, any determination  to  pay cash  dividends  on our common stock in the future  will  be
based primarily upon our financial condition, results of  operations, business requirements, and our
Board of Directors’ continuing determination that the declaration of  dividends is in the best interests of
our  stockholders and is in compliance with all  laws  and agreements applicable  to  the dividend.
Furthermore, although we have authorized a one-year $200 million share repurchase  program, we may
discontinue this program at any time.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

Our corporate headquarters is located  at 345 Court Street,  Coraopolis, Pennsylvania  15108, where we
lease approximately 670,000 square feet of  office space. The initial lease  term, as  defined  in the lease
agreement, covers 25 years from the rental commencement date, which  was  March 1, 2010.  Beginning
in March 2012, we have an option to  purchase our corporate  headquarters building  from our  landlord.

We  currently lease a 725,000 square foot  distribution center  in Plainfield,  Indiana, a 657,000 square
foot distribution center near Atlanta, Georgia  and  a 601,000 square foot distribution  center in
Smithton, Pennsylvania. The terms of  these leases expire in 2022,  2021 and 2025, respectively. During
fiscal 2011, the Company purchased land and  entered into a development contract to construct a new
624,000 square foot distribution center in  Goodyear,  Arizona. The  Company currently expects the new
distribution center to be operational  in January 2013.  The Company  will own  this  distribution center.

We  lease all of our stores. Initial lease terms  are generally for ten to 25 years, and  most leases  contain
multiple five-year renewal options and  rent  escalation provisions. We  believe that our leases, when
entered into, are at market rate rents.  We generally select a new  store site six  to  18 months  before its
opening. Our stores are primarily located in shopping centers  in regional shopping  areas, as well as in
freestanding locations and in malls.

Dick’s Sporting Goods, Inc.

2011 Annual Report 25

As of January 28, 2012, we operated  561 stores in  43 states. The following table sets  forth  the number
of stores by state:

State

Dick’s

Golf Galaxy

Total

Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Nebraska
Nevada
New Hampshire
New Jersey
New York
North Carolina
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin

Total

10
6
3
19
13
10
2
17
16
2
23
17
4
7
7
3
4
11
16
18
8
5
9
3
1
4
15
32
25
37
3
9
36
2
9
14
18
2
2
23
2
6
7

-
-
-
2
2
1
1
3
-
1
7
1
1
1
1
-
-
3
1
1
4
-
2
1
1
-
4
5
5
9
2
1
5
-
-
1
6
1
-
4
-
-
4

10
6
3
21
15
11
3
20
16
3
30
18
5
8
8
3
4
14
17
19
12
5
11
4
2
4
19
37
30
46
5
10
41
2
9
15
24
3
2
27
2
6
11

480

81

561

26 Dick’s Sporting Goods, Inc.

2011 Annual Report

ITEM 3. LEGAL PROCEEDINGS

As previously disclosed in the Company’s  filings, on January 28, 2011, the Company and attorneys for a
group of plaintiffs filed a settlement agreement in  the United  States District Court  for the  Western
District  of New York to settle Tamara Barrus, et al. v Dick’s Sporting  Goods, Inc.  et al. (‘‘Barrus’’) and
related state law claims. Barrus, which  was initially filed  in May 2005, and the related state law claims
alleged failures to pay regular and overtime wages  as required  by the Fair Labor Standards Act and
various state laws. On July 29, 2011, the court granted final approval to the  settlement and entered a
final judgment in the action. On September 28, 2011,  the settlement became  effective under the  terms
of the settlement agreement, and on October 5, 2011, the Company transferred funds to the  claims
administrator in final satisfaction of the Company’s and other  defendants’ financial obligations under
the settlement agreement. The Company does not have any remaining material obligations pursuant to
the settlement agreement.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON  EQUITY, RELATED STOCKHOLDER
MATTERS AND ISSUER PURCHASES  OF EQUITY SECURITIES

MARKET INFORMATION AND DIVIDEND POLICY

The shares of Dick’s Sporting Goods,  Inc. common stock are  listed and traded on the  New York Stock
Exchange (‘‘NYSE’’) under the symbol ‘‘DKS’’.  The  Company also has shares  of Class  B common stock
outstanding, which are not listed or traded on  any  stock exchange  or  other market. Shares of our
Class B common stock can be converted on  a one-for-one basis  to  shares of our common stock at any
time at the holder’s option and are automatically converted upon other  events.  Our common  stock
began trading on October 16, 2002, following  the Company’s initial  public  offering. Set forth below, for
the applicable periods indicated, are the  high and low closing sales prices per share of the Company’s
common stock as reported by the NYSE.

Fiscal Quarter Ended

April 30, 2011
July 30, 2011
October 29, 2011
January 28, 2012

Fiscal Quarter Ended

May 1, 2010
July 31, 2010
October 30, 2010
January 29, 2011

High

Low

$42.04
$42.58
$39.79
$42.21

$35.94
$35.67
$29.86
$34.64

High

Low

$30.78
$29.72
$29.48
$37.81

$22.46
$24.39
$24.47
$28.99

The number of holders of record of  shares of  the Company’s common stock  and Class B common  stock
as of  March 5, 2012 was 283 and 22,  respectively.

On November 14, 2011, our Board of  Directors  (the  ‘‘Board’’) approved  and declared our first ever
cash dividend. The $0.50 per share annual dividend was paid on December  28, 2011 to all stockholders
of record as of the close of business on December 7,  2011.  The Company  currently intends to make
quarterly cash dividend payments in the future  and  on February  13, 2012,  the Board declared the first
quarterly cash dividend for fiscal 2012 of $0.125  per  share payable on March 30, 2012  to  all
stockholders of record on March 2, 2012. The declaration of future  dividends and  the establishment  of

Dick’s Sporting Goods, Inc.

2011 Annual Report 27

the per share amount, record dates and payment dates  for  any such  future dividends are  subject to the
final determination of the Board, and will be dependent  upon future earnings, cash  flows, financial
requirements and other factors.

ISSUER PURCHASES OF EQUITY SECURITIES

On January 11, 2012, the Board authorized a share  repurchase program of up to $200 million  of the
Company’s common stock over 12 months. The Company  will finance the  repurchases from cash on
hand. Pursuant to the share repurchase program,  the Company  repurchased 30,600 shares of common
stock for $1.2 million during the three months ended  January 28, 2012.  As of  January 28, 2012,
$198.8 million remained available under this program. The Company may  terminate the repurchase
program at any time.

The following table sets forth information  with respect  to  common  stock repurchases made during the
three months ended January 28, 2012.

Period

October  30, 2011  to November 26, 2011
November 27,  2011 to  December  31, 2011
January  1,  2012 to January 28,  2012

Total

Total Number of
Shares
Purchased

Average Price
Paid Per
Share

429 (a) $

-
30,600

31,029

$

$

37.30
-
40.00

39.96

Dollar Value of
Total Number of
Shares That May
Shares Purchased
as Part of Publicly
Yet be Purchased
Announced Plans or Under the Plan or

Programs

Program

-
-

30,600 $

30,600

-
-
198,776,016

(a)

Represents  shares  of our common stock transferred to us from employees in satisfaction of minimum tax
withholding obligations associated with the vesting of restricted stock during the period.

The information set forth under Part III, Item 12.  ‘‘Security  Ownership of  Certain Beneficial Owners
and Management and Related Shareholder  Matters’’ is incorporated herein.

ITEM 6. SELECTED FINANCIAL DATA

The selected consolidated financial data for  fiscal years 2011, 2010,  2009, 2008 and 2007  presented
below under the captions ‘‘Statement of Income Data’’, ‘‘Per Common Share Data’’,  ‘‘Other  Data’’ and
‘‘Balance Sheet Data’’ have been derived from our consolidated financial statements for those periods.
The selected consolidated financial data for  fiscal years 2011, 2010,  2009, 2008 and 2007  presented
below under the caption ‘‘Store Data’’  have been  derived from  internal records  of our  operations.

Our fiscal year consists of 52 or 53 weeks, ends on the  Saturday nearest  to the  last day  in January and
is referenced by the calendar year ending closest  to  that  date.  All fiscal years presented include
52 weeks of operations.

The information set forth below should be read in conjunction with  other  sections of this report
including Item 7. ‘‘Management’s Discussion and Analysis of Financial  Condition and Results of
Operations’’ and our consolidated financial statements and  related  notes.

28 Dick’s Sporting Goods, Inc.

2011 Annual Report

Statement of Income Data:
Net sales
Cost  of  goods sold(1)

Gross  profit
Selling, general and administrative

expenses(2)

Impairment of  goodwill and other

intangible assets(3)

Impairment  of store assets(3)
Merger  and integration  costs
Pre-opening expenses

Income  from operations
Gain on sale of  investment(4)
Gain on sale of  asset(5)
Interest  expense(6)
Other expense  (income)

Income  before income  taxes
Provision for  income taxes

Net income (loss)

Per Common Share  Data:
Earnings  (loss) per common share -  Basic
Earnings  (loss) per common share -

Diluted

Dividends  declared per common share
Weighted  average  common shares

outstanding:

Basic
Diluted

Store  Data:
Same store  sales increase (decrease)(7)
Number  of stores at  end of period
Total square  footage at end of  period
Net sales per square foot(8)

Other  Data:
Gross  profit margin
Selling, general and  administrative

expenses as a  percentage  of net sales

Operating margin
Inventory turnover(9)
Depreciation and amortization

Balance Sheet Data:
Inventories, net
Working capital(10)
Total assets
Total debt including capital and financing

lease  obligations
Retained earnings
Total stockholders’ equity

Fiscal Year

2011

2010

2009

2008

2007

(Dollars in thousands, except per share and per square foot data)

$ 5,211,802
3,616,921

$ 4,871,492
3,422,462

$ 4,412,835
3,195,899

$ 4,130,128
2,946,079

$ 3,888,422
2,730,359

1,594,881

1,449,030

1,216,936

1,184,049

1,158,063

1,148,268

1,129,293

972,025

928,170

870,415

-
-
-
14,593

432,020
(13,900)
-
13,868
26

432,026
168,120

263,906

2.19

2.10
0.50

120,232
125,768

2.0%
561
27,596,140
187

30.6%

22.0%
8.3%
3.37x
116,581

$

$

$
$

$

$

-
-
-
10,488

309,249
-
-
14,016
(2,278)

297,511
115,434

182,077

1.57

1.50
-

116,236
121,724

7.2%
525
25,889,771
185

29.7%

23.2%
6.3%
3.39x
110,394

$

$

$
$

$

$

-
-
10,113
9,227

225,571
-
-
4,543
(2,148)

223,176
87,817

135,359

1.20

1.15
-

113,184
117,955

(1.4%)
510
24,816,442
177

27.6%

22.0%
5.1%
3.26x
100,948

$

$

$
$

$

$

164,255
29,095
15,877
16,272

30,380
-
(2,356)
17,430
1,485

13,821
53,686

-
-
-
18,831

268,817
-
-
20,805
(2,065)

250,077
99,511

$

$

$
$

$

$

(39,865)

$

150,566

(0.36)

(0.36)
-

$

$
$

1.38

1.29
-

111,662
111,662

109,383
116,504

(4.8%)
487
23,592,850
186

28.7%

22.5%
0.7%
3.06x
90,732

2.4%
434
21,084,292
196

29.8%

22.4%
6.9%
3.22x
75,052

$

$

$ 1,014,997
$
928,247
$ 2,996,452

896,895
$
$
715,787
$ 2,597,536

895,776
$
$
426,686
$ 2,245,333

854,771
$
$
436,741
$ 1,961,846

887,364
$
$
309,630
$ 2,031,662

$
159,022
932,871
$
$ 1,632,745

$
140,841
730,468
$
$ 1,363,581

$
142,243
548,391
$
$ 1,083,227

$
$
$

181,543
413,032
893,577

$
$
$

173,558
452,897
894,303

Dick’s Sporting Goods, Inc.

2011 Annual Report 29

(1)

(2)

(3)

Cost of goods  sold includes the cost  of  merchandise, inventory shrinkage and obsolescence, freight, distribution and
store occupancy costs.

Selling, general and administrative  expenses for fiscal 2010 include $16.4 million relating to future lease obligations
and asset  impairment charges resulting  from the closure of 12 underperforming Golf Galaxy stores and $10.8 million
relating  to litigation settlement costs.  Selling, general and administrative expenses for fiscal 2011 includes a
$2.1  million  expense reduction relating  to the partial reversal of previously accrued litigation settlement costs.

In fiscal 2008,  the Company recorded  non-cash impairment charges of $164.3 million attributable to the impairment
of Golf  Galaxy’s goodwill and other  intangible assets. The Company also recorded non-cash impairment charges of
$29.1  million  in connection  with certain underperforming Dick’s Sporting Goods, Golf Galaxy and Chick’s Sporting
Goods stores.

(4) Gain  on  sale of investment resulted  from the sale of the Company’s remaining investment in GSI Commerce, Inc.,

the Company’s e-commerce  service  provider.

(5) Gain  on  sale of asset  resulted from  the Company exercising a buy-out option on an aircraft lease and subsequently

selling the aircraft.

(6)

Interest expense in fiscal  2011 and 2010 includes $10.6 million relating to rent payments under the Company’s
financing  lease obligation for its  corporate headquarters, which the Company began occupying in January 2010.

(7) A store is included in the same  store  sales calculation in the same fiscal period that it commences its 14th full month
of operations. Stores that were  closed  or  relocated during the applicable period  have  been excluded  from same store
sales. Each relocated store  is returned  to the same store base in the fiscal period that it commences its 14th full
month of operations at that new  location. The Company’s e-commerce business is included in the same store sales
calculation beginning in fiscal 2010. Golf Galaxy stores were included in the full year same store sales calculation
beginning in fiscal 2009.

(8)

(9)

Calculated using net sales and  gross  square footage of all stores open at both the beginning and the end of the
period.  Gross  square  footage includes  the storage, receiving and office space that generally occupies approximately
17%  of total store space in our  Dick’s  stores.

Calculated as cost  of goods sold  divided by the average monthly ending inventories of the last 13 months.

(10) Defined  as current assets  less current liabilities.

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following discussion and analysis  should be read in conjunction  with Item 6,  ‘‘Selected Financial Data’’
and our consolidated financial statements and related notes appearing elsewhere in this report. This Annual
Report on Form 10-K contains forward-looking statements  within the meaning of the Private  Securities
Litigation Reform Act of 1995. See ‘‘Forward-Looking  Statements’’  and Part  I, Item 1A. ‘‘Risk  Factors’’.

Overview

Dick’s is an authentic full-line sporting goods retailer  offering  a broad assortment of brand  name
sporting goods equipment, apparel and footwear in  a specialty store environment. The Company also
owns and operates Golf Galaxy, LLC,  a golf specialty retailer (‘‘Golf Galaxy’’). As of January 28, 2012,

30 Dick’s Sporting Goods, Inc.

2011 Annual Report

we operated 480 Dick’s stores in 43 states and  81 Golf Galaxy stores in  30 states, with approximately
27.6 million square feet in 43 states on a  consolidated  basis, the  majority of which  are located
throughout the eastern half of the United States. The Company maintains e-commerce operations for
both Dick’s and Golf Galaxy.

The primary factors that historically  influenced the Company’s profitability and success have been its
growth in the number of stores and selling  square footage, positive same store sales and its  strong gross
profit margins. In the last five years, the Company has grown from 294 stores at  the end of fiscal 2006
to 561 stores at the end of fiscal 2011,  reflecting both organic  growth and acquisitions. The Company
continues to expand its presence through the opening of new stores to its ultimate goal of at  least  900
Dick’s locations across the United States.

In order to monitor the Company’s success, the  Company’s senior management  monitors certain key
performance indicators, including:

(cid:31)

Consolidated same store sales performance – Fiscal 2011 consolidated same  store sales increased
2.0% compared to a 7.2% increase in fiscal 2010. The Company believes  that  its ability  to
consistently deliver increases in consolidated same store sales  will be a key factor in  achieving its
targeted levels of earnings per share growth and continuing its store expansion program.

(cid:31) Operating cash flow – The Company  generated $410.4 million of cash flow from operations in

fiscal 2011 compared to $390.0 million in fiscal 2010.  See  further  discussion  of the Company’s  cash
flows  in the Liquidity and Capital Resources  section herein. The Company believes that a  key
strength of its business has been the  ability to consistently generate positive  cash flow from
operations. Strong cash flow generation  is critical to the future  success of the Company, not only
to support the general operating needs  of  the  Company, but also to fund capital expenditures
related to its store network, distribution  and administrative facilities, costs  associated with
continued improvement of information technology tools,  costs  associated  with potential strategic
acquisitions that may arise from time to time and shareholder return  initiatives, including  cash
dividends and share repurchases.

(cid:31) Quality of merchandise offerings – To monitor  and maintain acceptance  of its  merchandise

offerings, the Company monitors sell-throughs, inventory turns, gross margins and  markdown rates
on a department and style level. This analysis helps the Company manage inventory levels to
reduce cash flow requirements and deliver optimal gross margins  by improving merchandise flow
and  establishing appropriate price points to minimize markdowns.

(cid:31)

Store productivity – To assess store-level performance, the Company  monitors various  indicators,
including new store productivity, sales  per  square foot, store operating contribution margin  and
store cash flow. New store productivity compares  the sales increase for all stores not included in
the same store sales calculation with  the  increase in square footage.

Executive Summary

(cid:31) Net income for the year ended January  28, 2012  increased 45% to $263.9 million, or $2.10  per
diluted share, as compared to net income of $182.1  million, or $1.50 per diluted share, in fiscal
2010.

(cid:31)

(cid:31)

Fiscal 2011 net income included a gain on sale  of investment of  $8.7 million,  net of tax,
or $0.07 per diluted share and an increase to net income of  $1.3 million, net of tax, or
$0.01 per diluted share, resulting from a partial reversal of  litigation  settlement costs
previously accrued during fiscal 2010.

Fiscal 2010 net income included expenses relating to future  lease payments  and asset
impairment charges resulting from the closure  of 12 underperforming  Golf  Galaxy stores

Dick’s Sporting Goods, Inc.

2011 Annual Report 31

of approximately $9.8 million, net of tax, or  $0.08 per diluted share and  a litigation
settlement charge of approximately $6.5 million, net of tax, or $0.05 per diluted share.

(cid:31) Net sales increased 7% to $5,211.8 million in  fiscal 2011 from  $4,871.5 million in fiscal 2010  due

primarily  to a 2.0% increase in consolidated  same store sales and the  growth of our store network.

(cid:31) Gross profit increased to 30.60% in fiscal  2011 as  a percentage of  net sales from 29.75% in fiscal

2010 due primarily to higher merchandise margins and leverage of fixed occupancy  costs.

(cid:31)

In fiscal 2011, the Company:

(cid:31) Declared an annual cash dividend of $0.50  per  share, the  first ever such  dividend.

(cid:31)

Executed a new credit agreement that increases  the Company’s borrowing  capacity to
$500 million and allows for a $250 million increase in the total capacity, subject to the
satisfaction of certain conditions.

(cid:31) Authorized a one-year share repurchase program of up to $200 million of  the Company’s
common stock. Pursuant to this program, the  Company repurchased 30,600 shares  of
common stock for $1.2 million in fiscal 2011.

(cid:31)

Began construction on a fourth distribution center, which we expect will increase  the
Company’s total distribution capacity to approximately  750 stores.

Results of Operations

The following table presents for the periods indicated selected  items in  the Consolidated Statements of
Income as a percentage of the Company’s net  sales,  as well as  the basis point change in percentage of
net sales from the prior year:

Fiscal Year

2011

2010

2009

Basis Point
Increase /
(Decrease) in
Percentage of
Net  Sales
from Prior Year
2010-2011

Basis Point
Increase  /
(Decrease)  in
Percentage of
Net  Sales
from Prior Year
2009-2010

100.00%

100.00%

100.00%

N/A

N/A

69.40

30.60

22.03
-
0.28

8.29
(0.27)
0.27
-

8.29
3.23

70.25

29.75

23.18
-
0.22

6.35
-
0.29
(0.05)

6.11
2.37

72.42

27.58

22.03
0.23
0.21

5.11
-
0.10
(0.05)

5.06
1.99

(85)

85

(115)
-
6

194
(27)
(2)
5

218
86

132

(217)

217

115
(23)
1

124
-
19
-

105
38

67

Net sales(1)
Cost of goods sold, including
occupancy and distribution
costs(2)

Gross profit
Selling, general and administrative

expenses(3)

Merger and integration costs(4)
Pre-opening expenses(5)

Income from operations
Gain on sale of investment(6)
Interest expense(7)
Other expense (income)(8)

Income before income taxes
Provision for income taxes

Net income

5.06%

3.74%

3.07%

(1) Revenue from retail sales  is recognized  at the  point of sale,  net  of sales tax. Revenue  from  e-commerce sales
is recognized upon shipment of  merchandise  and any service-related  revenue is  recognized  as  the services are

32 Dick’s Sporting Goods, Inc.

2011 Annual Report

performed. A provision for anticipated merchandise returns  is  provided  through  a  reduction  of  sales  and cost
of goods sold in the  period that the related sales  are  recorded. Revenue  from gift cards and returned
merchandise credits (collectively the  ‘‘cards’’)  are deferred  and  recognized  upon the  redemption  of  the  cards.
These cards have no  expiration  date.  Income  from unredeemed cards is recognized  on the  Consolidated
Statements of Income within selling,  general and administrative  expenses at  the  point  at which  redemption
becomes remote.  The Company performs  an  evaluation of the aging  of  the unredeemed cards, based  on  the
elapsed time from the  date of original  issuance, to determine  when  redemption  becomes  remote.

(2) Cost of goods sold includes the cost  of  merchandise,  inventory shrinkage and  obsolescence,  freight,

distribution and store occupancy costs.  Store occupancy  costs include rent,  common  area  maintenance
charges, real estate and other asset-based taxes,  store  maintenance, utilities,  depreciation, fixture  lease
expenses and certain insurance expenses.

(3)

Selling, general and administrative expenses  include  store  and  field support  payroll  and  fringe  benefits,
advertising, bank  card charges, information  systems,  marketing,  legal,  accounting,  other  store expenses and all
expenses associated with operating the Company’s  corporate  headquarters.  Selling,  general  and administrative
expenses for fiscal 2010 include expenses  relating  to  future lease  obligations  and asset  impairment charges
resulting from the closure of 12 underperforming  Golf  Galaxy  stores as  well as  a  litigation settlement  charge.
Fiscal 2011 includes an  expense reduction  relating  to  the  partial reversal of  previously accrued  litigation
settlement costs.

(4) Merger and integration costs primarily  include duplicative  administrative  costs and  management,  advertising

and severance expenses associated with  the  conversions  from  Chick’s Sporting  Goods (‘‘Chick’s’’)  stores to
Dick’s stores.

(5)

Pre-opening expenses  consist primarily  of rent,  marketing,  payroll and  recruiting  costs incurred  prior  to  a new
or relocated store opening which are expensed  as  incurred.

(6) Gain on sale of available-for-sale securities.

(7)

Interest expense primarily includes rent  payments under the  Company’s  financing  lease obligation for  its
corporate headquarters, which it began occupying  in January 2010.

(8) Results primarily  from gains and losses  associated  with changes  in  deferred compensation  plan investment

values and interest income earned on  highly  liquid instruments  purchased  with  a maturity  of  three  months  or
less at the date of purchase.

Fiscal 2011 Compared to Fiscal 2010

Net Income

The Company reported net income for  the year ended January 28, 2012  of  $263.9 million, or $2.10 per
diluted share, as compared to net income of $182.1  million, or $1.50 per diluted share, in fiscal 2010.
Fiscal 2011 net income included a gain on sale  of investment of  $8.7 million,  net of tax,  or $0.07 per
diluted share and an increase to net  income of $1.3 million, net of tax, or  $0.01 per diluted  share,
resulting from a partial reversal of litigation settlement costs  previously accrued during fiscal 2010.
Fiscal 2010 net income included expenses relating to future  lease payments  and asset  impairment
charges resulting from the closure of  12 underperforming Golf Galaxy stores  of  approximately
$9.8 million, net of tax, or $0.08 per diluted  share and a litigation settlement charge  of  approximately
$6.5 million, net of tax, or $0.05 per diluted  share.

Net Sales

Net sales increased 7% to $5,211.8 million in  fiscal 2011 from  $4,871.5 million in fiscal 2010  due
primarily to a 2.0% increase in consolidated same store sales and the  growth of our store network. The
2.0% consolidated same store sales increase consisted of  a 0.8% increase  in Dick’s  Sporting Goods
stores, a 4.3% increase in Golf Galaxy and a 36.4% increase in  e-commerce.  The inclusion of  the
e-commerce business resulted in an increase of  approximately  100 basis points to the Company’s
consolidated same store sales calculation for fiscal 2011.

Dick’s Sporting Goods, Inc.

2011 Annual Report 33

The increase in consolidated same store sales was broad based, with increases  in apparel, footwear,
team sports and golf. The same store  sales increase  at Dick’s stores was driven by an increase  in sales
per  transaction of approximately 2.4%, offset by a decrease  in transactions  of  approximately  1.6% at
Dick’s stores. Every 1% change in consolidated same store  sales  would have impacted fiscal 2011
earnings before income taxes by approximately $15  million.

Store  Count

During  2011, we opened 36 Dick’s stores  and  relocated one Golf Galaxy store, resulting  in an ending
store count of 561 stores with approximately 27.6  million  square  feet in 43 states.

Income from Operations

Income from operations increased $122.8  million  to  $432.0 million in fiscal 2011  from $309.2 million in
fiscal 2010.

Gross profit increased 10% to $1,594.9  million in  fiscal 2011 from  $1,449.0 million in fiscal 2010.  As a
percentage of net sales, gross profit increased to 30.60% in  fiscal 2011 from  29.75% in fiscal 2010. The
85 basis point increase is due primarily to a 68  basis point  increase in merchandise  margin that resulted
from our continued inventory management  efforts, evidenced by  less  clearance activity compared with
last year and changes in sales mix at our Dick’s stores. Gross  profit  was  further impacted by a 36 basis
point decrease in fixed occupancy costs  resulting primarily from  leverage on the increase  in
consolidated same store sales compared to last year. Every 10 basis  point change in  merchandise
margin would have impacted fiscal 2011 earnings  before  income taxes by approximately $5 million.

Selling, general and administrative expenses  increased 2%  to $1,148.3 million in fiscal 2011 from
$1,129.3 million in fiscal 2010, but decreased as a  percentage of  net sales by 115 basis points. Fiscal
2010 included expenses totaling $16.4 million  relating to future lease obligations  and asset impairment
charges resulting from the closure of  12 underperforming Golf Galaxy stores,  which contributed 34
basis points as a percentage of net sales  to  the total decrease.  During the  third  quarter  of  2011, the
Company transferred funds in final satisfaction of its obligations under a court approved settlement  of
a wage and hour class action lawsuit. See Part  I, Item  3. ‘‘Legal Proceedings’’  of  this  report for
additional information. The settlement funding was $2.1  million lower than the  previous estimate of
$10.8 million, recognized in fiscal 2010. In  total,  this legal settlement  contributed  26 basis  points to the
decrease in selling, general and administrative expenses from the  prior year. As a  percentage of net
sales, advertising and store payroll expenses decreased 20 basis  points and 17 basis points  from fiscal
2010, respectively, due to leverage on  the increase in net  sales  this year.

Pre-opening expenses increased $4.1  million to $14.6 million in  fiscal 2011 from $10.5  million  in fiscal
2010. Pre-opening expenses were for the opening of 36 new Dick’s stores as  well as the  relocation of
one Golf Galaxy store in fiscal 2011 compared to the  opening of  26 new Dick’s stores  and two new
Golf Galaxy stores and the relocation of two Dick’s stores  in fiscal 2010. Pre-opening expenses in any
year fluctuate depending on the timing and number of store openings  and  relocations.

Gain on Sale of Investment

Gain on sale of investment was $13.9 million in  the current  year resulting from the  sale of the
Company’s remaining investment in GSI Commerce, Inc.,  the Company’s e-commerce  service  provider.

Interest Expense

Interest expense totaled $13.9 million for  fiscal 2011 compared to $14.0 million for  fiscal 2010. Interest
expense for fiscal 2011 and fiscal 2010 includes $10.6  million related to rent payments under the
Company’s financing lease for its corporate headquarters building. The Company did not make  any
borrowings under its revolving credit facility in fiscal  2011 or 2010.

34 Dick’s Sporting Goods, Inc.

2011 Annual Report

Income Taxes

The Company’s effective tax rate was 38.9% for  fiscal  2011 as compared to 38.8% for fiscal 2010.

Fiscal 2010 Compared to Fiscal 2009

Net Income

The Company reported net income of $182.1 million, or  $1.50  per  diluted  share, in fiscal  2010
compared to net income of $135.4 million, or $1.15 per diluted share, in fiscal 2009.  Net income for
fiscal 2010 included expenses relating  to future lease obligations  and asset impairment  charges  resulting
from the closure of 12 underperforming Golf Galaxy  stores of approximately $9.8 million, net  of  tax, or
$0.08 per diluted share, and expenses  related to a  litigation settlement of approximately $6.5  million,
net of tax, or $0.05 per diluted share. Net income for fiscal 2009  included approximately $6.1 million of
merger and integration costs, net of  tax, or $0.05  per  diluted  share.

Net Sales

Net sales increased 10% to $4,871.5 million in  fiscal 2010 from  $4,412.8 million in fiscal 2009,  due
primarily to a 7.2% increase in consolidated same store sales and the  opening of new stores. The
Company’s e-commerce business was included in the  Company’s consolidated same store  sales
calculation beginning in fiscal 2010. The 7.2% consolidated same  store sales increase consisted of  a
6.5% increase in Dick’s Sporting Goods  stores, a 5.1% increase in  Golf  Galaxy and a 38.1%  increase in
e-commerce. The inclusion of the e-commerce business resulted in an increase of approximately 73
basis points to the  Company’s consolidated same store sales calculation for fiscal 2010.

The increase in consolidated same store sales was broad based, with increases  in apparel and footwear.
The consolidated same store sales increase was driven primarily by an  increase in transactions  of
approximately 6.5% at Dick’s stores. Every 1% change in consolidated same  store sales  would have
impacted fiscal 2010 earnings before income taxes by approximately $13 million.

Store  Count

During  2010, we opened 26 Dick’s stores  and  two Golf Galaxy stores, relocated two  Dick’s stores,
closed one Dick’s store and closed 12 underperforming Golf Galaxy stores, resulting in an  ending store
count of 525 stores with approximately 25.9 million square feet in 43 states.

Income from Operations

Income from operations increased $83.6  million  to  $309.2 million in fiscal 2010  from $225.6 million in
fiscal 2009.

Gross profit increased 19% to $1,449.0  million in  fiscal 2010 from  $1,216.9 million in fiscal 2009.  As a
percentage of net sales, gross profit increased to 29.75% in  fiscal 2010 from  27.58% in fiscal 2009. The
217 basis point increase was due primarily  to  a 140 basis point increase in merchandise  margins that
resulted from changes in sales mix at  our  Dick’s stores, a reduction  in clearance activity  at our Golf
Galaxy stores and the inventory liquidation event at the Chick’s stores prior to their conversion to
Dick’s stores in May 2009. Gross profit was further impacted by the  leverage  of  fixed  occupancy and
freight and distribution costs resulting primarily from the increase  in consolidated same store sales
compared to fiscal 2009. Every 10 basis point  change in merchandise  margin would have  impacted  fiscal
2010 earnings before income taxes by approximately  $4 million.

Selling, general and administrative expenses  increased 16% to $1,129.3 million in fiscal 2010 from
$972.0 million in fiscal 2009, and as a  percentage of net sales, selling, general  and administrative
expenses increased by 115 basis points. Administrative expenses increased 77 basis points  as a
percentage of net sales from fiscal 2009  primarily due to higher costs related to our relocated corporate

Dick’s Sporting Goods, Inc.

2011 Annual Report 35

headquarters as well as technology and other infrastructure related  costs to support our  business
strategies. In fiscal 2010, the Company recognized expenses of $16.4 million relating to future  lease
obligations and asset impairment charges resulting from the closure of  12 underperforming Golf Galaxy
stores and $10.8 million related to a litigation settlement, or 34 basis  points and 22 basis points  as a
percentage of net sales, respectively. Advertising expenses increased 17 basis points as a percentage  of
net sales, resulting from investments  in marketing initiatives geared toward pursuing  market  share
gains, which included the promotion  of National Runner’s  Month  as well as the Company’s
collaborative marketing initiative with adidas  related to the adiZero shoe  launch. Store payroll expenses
decreased 31 basis points as a percentage of  net sales primarily due to maintaining store  payroll  at
levels similar to fiscal 2009 despite the increase  in sales in fiscal 2010.

The Company recorded $10.1 million  of merger and integration costs during fiscal 2009.  These costs
related to the integration of Chick’s operations and included duplicative administrative costs  and
management, advertising and severance expenses associated with the conversions from Chick’s stores to
Dick’s stores.

Pre-opening expenses increased $1.3  million to $10.5 million in  fiscal 2010 from $9.2  million  in fiscal
2009. Pre-opening expenses were for the opening of 26 new Dick’s stores and two new Golf Galaxy
stores, as well as the relocation of two Dick’s stores in  fiscal 2010 compared  to  the opening of  24 new
Dick’s stores and one new Golf Galaxy store and the  relocation of  one  Dick’s store  in fiscal 2009.
Pre-opening expenses in any year fluctuate depending on the timing  and number of store  openings and
relocations.

Interest Expense

Interest expense increased $9.5 million  to  $14.0 million in fiscal 2010  from $4.5  million in fiscal 2009.
Interest expense for fiscal 2010 included  $10.6 million related to rent  payments under the Company’s
financing lease obligation for its corporate headquarters building,  which it began occupying in January
2010. Interest expense related to the Company’s other  debt obligations decreased $1.1 million,  primarily
due to a decrease in average borrowings under the Company’s revolving  credit facility. The Company
did not make any borrowings under its  revolving credit facility during fiscal 2010.

Income Taxes

The Company’s effective tax rate was 38.8% for  fiscal  2010 as compared to 39.3% for fiscal 2009.  The
effective tax rate for fiscal 2010 reflects the Company’s efforts to simplify  the organization of its tax
entities.

Liquidity and Capital Resources

Overview

The Company’s liquidity and capital needs have  generally been met by cash from operating  activities
and borrowings under a revolving credit facility. Net cash provided  by operating activities  for fiscal 2011
was $410.4 million compared to $390.0 million  for  fiscal  2010. During fiscal 2011  and fiscal  2010, apart
from letters of credit, the Company did not  borrow amounts under  its current or prior  credit facility.
Net cash from operating, investing and financing  activities are discussed  further below.

On December 5, 2011, the Company  entered  into  a five-year credit agreement with Wells Fargo Bank,
National Association (the ‘‘Credit Agreement’’) which replaced the Company’s then existing  credit
facility that was terminated. The Credit Agreement provides for a $500 million  revolving credit facility,
including up to $100 million in the form of letters of credit and allows the Company,  subject to the
satisfaction of certain conditions, to request an increase of up to $250 million in borrowing availability
to the extent that existing or new lenders agree to provide  such additional  revolving commitments.

36 Dick’s Sporting Goods, Inc.

2011 Annual Report

The Credit Agreement, which matures  on December 5,  2016,  is secured  by a first priority security
interest in certain property and assets,  including receivables, inventory, deposit  accounts and  other
personal property of the Company and  is guaranteed  by the  Company’s domestic subsidiaries.

The interest rates per annum applicable to loans under the Credit Agreement  will  be,  at the Company’s
option, equal to a base rate or an adjusted LIBO rate  plus an applicable margin  percentage. The
applicable margin percentage for base rate loans  is 0.20% to 0.50% and for adjusted LIBO rate  loans is
1.20% to 1.50%, depending on the borrowing availability  of the Company.

The Credit Agreement contains certain covenants that  limit  the ability of the Company to, among other
things: incur or guarantee additional  indebtedness; pay distributions on, redeem or  repurchase capital
stock or redeem or repurchase subordinated debt; make investments; sell  assets; and consolidate, merge
or transfer all or substantially all of the Company’s assets. In  addition,  the Credit  Agreement requires
that the Company maintain a minimum adjusted availability  of  7.5%  of its borrowing base.

There were no borrowings under the  Credit  Agreement as of January 28, 2012.  As of January  28, 2012,
the Company had outstanding letters of  credit and total borrowing capacity under the  Credit
Agreement of $21.2 million and $478.8 million, respectively.

Normal capital requirements consist primarily of capital expenditures related  to  the addition of new
stores, remodeling of existing stores,  enhancing information technology and  improving distribution
infrastructure. The Company has a capital appropriations committee that approves all capital
expenditures in excess of certain amounts and groups  and  prioritizes  all capital  projects  among
required, discretionary and strategic. The Company  currently expects capital  expenditures, net  of
deferred construction allowances and proceeds from  sale  leaseback  transactions, to be approximately
$190 million in fiscal 2012.

The Company currently plans to open approximately 40 new  Dick’s stores  during  fiscal 2012, all of
which  the Company plans to lease. In fiscal 2011, the  Company purchased  land and entered into a
development contract for the construction  of a new 624,000 square  foot distribution  center located in
Goodyear, Arizona. Construction of  this  facility will continue during fiscal 2012.  This distribution  center
is currently expected to be operational in January 2013 and  is expected to increase the Company’s total
distribution capacity to approximately  750 stores.  Beginning  in March 2012, the Company  has an option
to purchase its corporate headquarters building from its landlord.  Should the Company  elect  to  exercise
this  option, the Company currently expects  that  the purchase would be funded by cash provided by
operating and financing activities.

The Company believes that cash flows  generated by operations and funds  available under the Credit
Agreement will be sufficient to satisfy our current capital requirements through fiscal 2012. Other
investment opportunities, such as potential  strategic acquisitions or  store expansion  rates in excess of
those presently planned, may require additional funding.

On November 14, 2011, our Board approved and declared  our first  ever cash dividend.  The $0.50 per
share annual dividend was paid on December  28, 2011 to all  stockholders of  record as of the  close of
business on December 7, 2011. The Company currently intends to make quarterly cash dividend
payments in the future, and on February 13, 2012,  the Board  declared a quarterly cash dividend of
$0.125 per share to be paid on March 30, 2012  to  stockholders of  record on  March 2, 2012.  The
declaration of future dividends and the establishment of the per share amount, record dates and
payment dates for any such future dividends  are subject  to  the final determination of  the Board, and
will be dependent upon future earnings, cash flows, financial requirements and  other factors.

On January 11, 2012, the Board authorized a one-year share repurchase program of up to $200 million
of the Company’s common stock. The Company  will  finance  the repurchases from cash on hand.
During  fiscal 2011, the Company repurchased  30,600 shares of  common stock for  $1.2 million. The
Company may terminate the repurchase program  at any time.

Dick’s Sporting Goods, Inc.

2011 Annual Report 37

Changes in cash and cash equivalents  are as follows:

Net cash provided by operating activities
Net cash used in  investing activities
Net cash (used in) provided by financing activities
Effect of exchange rate changes on cash

Fiscal Year Ended

January 28,
2012

January  29,
2011

January  30,
2010

$ 410,421
(199,616)
(22,451)
(4)

$ 389,967
(161,135)
91,591
18

$ 401,329
(108,629)
(142,034)
108

Net increase in cash and cash equivalents

$ 188,350

$ 320,441

$ 150,774

Operating Activities

Cash flow from operations is seasonal in  our  business. Typically, we  use cash flow from operations to
increase inventory in advance of peak  selling  seasons, with  the pre-Christmas  inventory increase being
the largest. In the fourth quarter, inventory levels are reduced  in connection with Christmas sales and
this  inventory reduction, combined with  proportionately higher net income, typically  produces
significant positive cash flow.

Operating activities consist primarily  of net  income,  adjusted for certain non-cash items and  changes in
operating assets and liabilities. Adjustments to net income for non-cash  items include  depreciation  and
amortization, deferred income taxes,  stock-based compensation expense, tax benefits on stock  options
as well as non-cash gains and losses on  the disposal of  the Company’s assets. Changes in  operating
assets and liabilities primarily reflect changes in  inventories, accounts payable, income taxes payable/
receivable as well as other working capital changes.

Cash provided by operating activities increased $20.5  million in fiscal 2011 to $410.4  million.  The
increase in cash provided by operating  activities is  due  primarily  to  an  $81.8 million increase in  net
income, partially offset by decreases  in operating  assets and liabilities  of $60.5 million and a
$0.8 million decrease in non-cash items. The decrease in operating assets and liabilities year-over-year
is primarily due to the following:

(cid:31)

(cid:31)

(cid:31)

Inventories increased $117.0 million,  partially  offset by an increase  in accounts payable of
$76.2 million. Inventory per square foot  increased 6.2%  resulting from higher levels of
outerwear and cold weather merchandise due  to  an unseasonably warm  winter season as
well as the earlier receipt of spring merchandise  and investments in e-commerce inventory
levels.

Changes in accrued expenses decreased $45.4 million compared to last  year. The
Company recognized a $10.8 million litigation  settlement charge in fiscal  2010  that
contributed to the increase in accrued expenses in fiscal 2010 and the decrease in  fiscal
2011 upon the actual funding of the settlement. See Part I, Item  3. ‘‘Legal Proceedings’’
of this report for additional information.  Additionally,  fiscal 2010 reflected higher
employee-related liabilities, which were subsequently paid in fiscal 2011.

Changes in income taxes payable/receivable for fiscal 2011 improved operating cash flows
by $43.1  million compared to the same period  in fiscal 2010. Income tax payments  in 2011
were favorably impacted by the timing  of  estimated  deductions for qualified capital
expenditures; however the Company  anticipates  making a $30.7 million extension  payment
related to 2011 during the first quarter of fiscal 2012.

38 Dick’s Sporting Goods, Inc.

2011 Annual Report

Investing Activities

Cash used in investing activities during  fiscal 2011 increased by $38.5 million, to $199.6  million.  The
Company’s gross capital expenditures  were $201.8  million  during  fiscal  2011 compared to $159.1 million
during fiscal 2010, which related primarily to the  opening of new stores,  ongoing remodeling  of  existing
facilities and investment in information systems. The  Company opened 36 Dick’s  stores, remodeled 14
Dick’s stores and relocated one Golf Galaxy store during fiscal 2011  as compared to opening 26 Dick’s
stores, remodeling 12 Dick’s stores, relocating two Dick’s  stores and opening two Golf Galaxy  stores in
fiscal 2010.

In fiscal  2011, the Company generated proceeds of $14.1 million from  the  sale of  its remaining
investment in GSI Commerce, Inc., the Company’s e-commerce service provider.

Financing Activities

Cash used in financing activities for 2011 totaled $22.5  million, primarily reflecting payment of a cash
dividend, partially offset by proceeds and excess tax benefits  from exercises of stock options.

Off-Balance Sheet Arrangements

The Company’s off-balance sheet contractual  obligations and commercial  commitments  as of
January 28, 2012 relate to operating lease obligations, future  minimum guaranteed contractual
payments and letters of credit. The Company has excluded these  items from the Consolidated Balance
Sheets in accordance with generally accepted  accounting principles.  The Company does not believe that
any of these arrangements have, or are reasonably likely to have,  a  material effect on  our  financial
condition, revenues or expenses, results of operations, liquidity, capital expenditures, or  resources.

Contractual Obligations and Other Commercial Commitments

The following table summarizes the Company’s material  contractual obligations, including  both on and
off-balance sheet arrangements, in effect at  January 28, 2012, and  the  timing and  effect that such
commitments are expected to have on  the Company’s liquidity  and capital requirements in  future
periods:

Payments Due  by Period

Total

Less  than
1 year

1-3  years
(Dollars in thousands)

3-5  years

More than
5 years

Contractual obligations:(a)

Capital lease obligations (see Note 6)
Other long-term debt (see Note 6)
Interest payments
Operating lease obligations (see Note 7)(b)
Unrecognized tax benefits(c)
Naming rights, marketing, and other

commitments (see Note 14)

Future minimum guaranteed contractual

payments (see Note 14)

Total contractual obligations

27,653
738
7,682
3,252,122
7,775

7,343
83
2,715
405,379
7,775

14,338
195
1,730
813,219
-

908
223
1,142
745,462
-

5,064
237
2,095
1,288,062
-

103,588

42,572

21,743

11,542

27,731

83,926

19,406

35,088

10,880

18,552

$3,483,484

$485,273

$886,313

$770,157

$1,341,741

(a)

Excludes $130.6 million financing  lease  obligation as  we  can  not  reasonably  estimate  the  timing of payment.
The Company’s purchase option for its corporate  headquarters  building is  exercisable  by  the Company at various
times beginning in March 2012. See Note  6.

(b) Amounts include the direct lease obligations,  excluding any  taxes,  insurance  and  other  related  expenses.

(c)

Excludes $13,830 of accrued liability for  unrecognized  tax benefits  as  we can not reasonably estimate the

timing of settlement. These payments include  interest and penalties.

Dick’s Sporting Goods, Inc.

2011 Annual Report 39

The note references above are to the notes to consolidated financial  statements included in  Item 8
herein.

The following table summarizes the Company’s other commercial  commitments,  including both  on and
off-balance sheet arrangements, in effect at  January 28, 2012:

Other commercial commitments:
Documentary letters of credit
Standby letters of credit

Total other commercial commitments

Total

Less  than
1 year
(Dollars in thousands)

$ 1,800
19,397

$21,197

$ 1,800
19,397

$21,197

The Company expects to fund these commitments primarily with operating  cash flows generated  in the
normal course of business.

Critical Accounting Policies and Use  of Estimates

The Company’s significant accounting policies are described in  Note 1  of  the consolidated financial
statements, which were prepared in accordance with accounting principles  generally  accepted in the
United States of America. Critical accounting policies are  those that the  Company believes  are both
most important to the portrayal of the Company’s financial condition and  results of operations, and
require the Company’s most difficult,  subjective or complex judgments,  often as a result  of  the need to
make estimates about the effect of matters that  are inherently  uncertain. Judgments and uncertainties
affecting the application of those policies may  result in materially  different amounts being reported
under different conditions or using different assumptions.

The Company considers the following policies to be the  most critical in understanding the judgments
that are involved in preparing its consolidated financial statements.

Inventory Valuation

The Company values inventory using  the lower of  weighted average cost or  market  method. Market
price is generally based on the current  selling price  of the merchandise.  The  Company regularly reviews
inventories to determine if the carrying value  of the inventory exceeds market value and  the Company
records a reserve to reduce the carrying value to its market price, as  necessary. Historically, the
Company has rarely experienced significant occurrences of obsolescence or  slow moving  inventory.
However, future changes, such as customer merchandise  preference,  unseasonable weather patterns,
economic conditions or business trends could cause the Company’s inventory to be exposed to
obsolescence or slow moving merchandise.

Shrink expense is accrued as a percentage of merchandise sales based on historical shrink  trends. The
Company performs physical inventories at  the stores and distribution centers throughout  the year. The
reserve  for shrink represents an estimate for shrink for each of  the  Company’s locations  since the last
physical inventory date through the reporting date.  Estimates  by location and in the  aggregate are
impacted by internal and external factors and  may vary significantly from actual  results.

Vendor Allowances

Vendor allowances include allowances, rebates  and cooperative advertising  funds  received  from vendors.
These funds are determined for each fiscal  year and the  majority are based on  various quantitative
contract terms. Amounts expected to be received  from vendors relating to the purchase of merchandise
inventories are treated as a reduction  of inventory and reduce cost of  goods sold as the  merchandise is

40 Dick’s Sporting Goods, Inc.

2011 Annual Report

sold. Amounts that represent a reimbursement of costs  incurred, such  as advertising, are recorded as a
reduction to the related expense in the  period that the  related  expense  is incurred. The Company
records an estimate of earned allowances  based on  the latest projected purchase volumes and
advertising forecasts. On an annual basis at  the end of the  year, the Company confirms earned
allowances with vendors to ensure the amounts are  recorded in accordance  with the terms of the
contract.

Business Combinations

In accounting for business combinations, we  allocate the purchase price of an acquired business to its
identifiable assets and liabilities based on  estimated  fair values and  the excess of the  purchase  price
over the amount allocated to the assets and liabilities,  if  any, is recorded as  goodwill. The
determination of fair value involves the  use of estimates and  assumptions  which we  believe provides a
reasonable basis for determining fair  value. We may engage outside appraisal firms to assist in the  fair
value determination of inventory, identifiable  intangible assets such  as trade names, and  any other
significant assets or liabilities.

Goodwill and Intangible Assets

Goodwill, indefinite-lived and other finite-lived intangible  assets are tested for impairment on  an
annual basis. Additional impairment  assessments  may be performed on an interim basis if  the Company
deems it necessary. Our evaluation for  impairment requires accounting  judgments  and financial
estimates in determining the fair value of the reporting  unit. If these  judgments or estimates change in
the future, we may be required to record  impairment  charges for these  assets.

The goodwill impairment test is a two-step impairment  test. In the first step, the  Company compares
the fair value of each reporting unit to its carrying  value.  The  Company determines the fair  value of its
reporting units using a combination of a discounted cash flow and a market value  approach. The
Company’s estimates may differ from  actual results  due  to, among  other things,  economic conditions,
changes to its business models, or changes in operating performance. Significant differences  between
these estimates and actual results could result in future  impairment charges and  could  materially affect
the Company’s future financial results.  If the fair value of the reporting  unit exceeds the carrying value
of the net assets assigned to that reporting  unit, goodwill is  not impaired and the Company is not
required to perform further testing. If the  carrying value of the net  assets assigned  to  the reporting unit
exceeds the fair value of the reporting unit, then  the Company must perform the second step in  order
to determine the implied fair value of the  reporting unit’s goodwill  and compare it to the carrying value
of the reporting unit’s goodwill. The  activities  in the second step include valuing  the tangible and
intangible assets and liabilities of the  impaired reporting  unit based on their fair value and determining
the fair value of the impaired reporting unit’s goodwill based  upon the  residual of the aggregate
identified tangible and intangible assets and liabilities.

Intangible assets that have been determined to have indefinite lives  are also  not  subject to amortization
and are reviewed at least annually for potential impairment, or more frequently  as mentioned above.
The fair value of the Company’s intangible assets  are estimated and compared to their carrying  value.
The Company estimates the fair value  of  these intangible assets based on an  income  approach using
the relief-from-royalty method. This methodology assumes that,  in lieu of ownership, a  third  party
would be willing to pay a royalty in order to exploit the related benefits  of  these  types of assets.  This
approach is dependent on a number of factors,  including  estimates of  future growth and trends,  royalty
rates in the category of intellectual property, discount  rates and  other variables.  The Company
recognizes an impairment charge when the estimated fair value  of the intangible asset is less than the
carrying  value.

Dick’s Sporting Goods, Inc.

2011 Annual Report 41

Impairment of Long-Lived Assets and Closed  Store Reserves

The Company reviews long-lived assets  whenever  events and  circumstances indicate that the carrying
value of these assets may not be recoverable  based on  estimated  undiscounted future cash flows. Assets
are reviewed at the lowest level for which  cash flows can be identified, which is the  store level.  In
determining future cash flows, significant estimates are made by the Company  with respect  to  future
operating results of each store over its  remaining  lease term. If such assets  are considered  to  be
impaired, the impairment to be recognized  is measured  by  the amount by which the  carrying amount of
the assets exceeds the fair value of the assets.

Based on an analysis of current and future store performance, management periodically  evaluates the
need to close underperforming stores.  Reserves are  established when  the Company ceases to use the
location for the present value of any  remaining operating  lease obligations, net  of  estimated sublease
income. If the timing or amount of actual sublease income  differs from  estimated amounts,  this could
result in an increase or decrease in the  related reserves.

Self-Insurance

The Company is self-insured for certain losses  related to health, workers’ compensation and general
liability insurance, although we maintain stop-loss coverage with  third-party insurers to limit our liability
exposure. Liabilities associated with these losses are estimated in part by considering  historical  claims
experience, industry factors, severity  factors and other  actuarial assumptions.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with  fair value recognition
provisions, under which the Company uses the Black-Scholes option-pricing  model,  which requires the
input of assumptions. These assumptions include estimating the  length  of time  employees will retain
their vested stock options before exercising them  (‘‘expected term’’), the estimated  volatility  of  the
Company’s common stock price over the  expected term  and  the  expected dividend yield. In addition,
we estimate the number of awards that  will ultimately not complete their vesting requirements
(‘‘forfeitures’’) and recognize expense  for those stock awards expected to vest. Changes  in the
assumptions can materially affect the estimate of fair value of  stock-based  compensation and
consequently, the related amount recognized  on the  Consolidated  Statements of Income.

Uncertain Tax Positions

We  account for uncertain tax positions in accordance with generally accepted  accounting principles,
whereby the Company only recognizes the tax benefit  from an uncertain tax position if it  is more likely
than not that the tax position will be sustained  on examination by  the  taxing  authorities.  The
application of income tax law is inherently complex. Laws and  regulations in  this area  are voluminous
and are often ambiguous. As such, we are  required to make  many subjective assumptions and
judgments regarding our income tax  exposures. Interpretations of  and guidance surrounding  income tax
laws and  regulations change over time. As such, changes  in our subjective  assumptions and judgments
can materially affect amounts recognized on the Consolidated Balance Sheets and Statements  of
Income.

Recently Issued Accounting Pronouncements

See Note 1 to the consolidated financial statements in this 10-K for a detailed description  of recent
accounting pronouncements. We do not expect these  recently  issued accounting pronouncements to
have a material impact on our results of operations,  financial condition or liquidity in  future periods.

42 Dick’s Sporting Goods, Inc.

2011 Annual Report

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

The Company maintains a revolving  credit facility to support  potential liquidity  and capital  needs.  Our
interest rate under the Credit Agreement  is benchmarked to a  base  rate or  an adjusted  LIBO rate plus
an applicable margin percentage, at the Company’s election.  There  were no borrowings  under the
Credit  Agreement or the Company’s  prior  revolving credit facility in fiscal  2011 or 2010.

The Company holds highly liquid instruments purchased with a maturity of  three months  or less at the
date  of  purchase that are classified as  cash equivalents. We had cash  equivalent investments  at
January 28, 2012 and January 29, 2011,  totaling $74.6 million and  $380.6 million, respectively. Since
these investments are short term in nature,  changes in interest rates generally would  not  have a
material impact on the valuation of these investments. During fiscal 2011  and 2010,  a hypothetical 10%
increase or decrease in interest rates  would not have materially affected  our consolidated financial
statements.

Impact of Inflation

Inflationary factors such as increases  in the cost of our  products  and overhead costs may adversely
affect our operating results. Although  we  do not believe that  inflation has had a material impact on our
financial position or results of operations to date, a  high rate of inflation in the future  may have an
adverse effect on our ability to maintain current levels of gross margin and selling, general  and
administrative expenses as a percentage of  net sales if  the selling  prices of our products do not increase
with these increased costs.

Tax Matters

Presently, the Company does not believe that  there are  any tax matters that could materially affect  the
consolidated financial statements.

Seasonality and Quarterly Results

The Company’s business is subject to seasonal fluctuations. Significant  portions of the  Company’s net
sales and profits are realized during the  fourth  quarter  of the Company’s  fiscal year,  which is  due  in
part to the holiday selling season and in part to sales of cold weather sporting  goods and apparel. Any
decrease in fiscal fourth quarter sales, whether because of a slow holiday  selling season, unseasonable
weather conditions or otherwise, could have a material  adverse effect on  our  business,  financial
condition and operating results for the entire fiscal  year.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements required to  be  filed hereunder are set forth on  pages 48 through  74 of this
report.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON  ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

The Company carried out an evaluation,  under the supervision and  with the  participation of the
Company’s management, including the  Chief Executive Officer and the Chief Financial  Officer,  of  the

Dick’s Sporting Goods, Inc.

2011 Annual Report 43

effectiveness of the design and operation of the  disclosure controls and procedures, as defined in
Rules 13a-15(e) and 15d-15(e) under the  Securities Exchange Act of  1934, as amended (the ‘‘Exchange
Act’’). Based upon that evaluation, the  Company’s Chief Executive  Officer and Chief Financial  Officer
concluded that, as of January 28, 2012,  the Company’s disclosure  controls and  procedures  are effective
in ensuring that material information relating to the Company,  including  its  consolidated  subsidiaries,
required to be disclosed by the Company  in reports that it files or submits under  the Exchange Act is
recorded, processed, summarized and  reported  within the  time periods specified in  the Securities and
Exchange Commission’s rules and forms, and that  it  is accumulated and communicated to management,
including our principal executive and financial officers, or persons  performing similar  functions, as
appropriate to allow timely decisions regarding  required disclosure.

Report of Management on Internal Control over Financial  Reporting

Our management is responsible for establishing and maintaining adequate internal  control over
financial reporting. Internal control over financial reporting is a process to provide reasonable
assurance regarding the reliability of  our financial reporting  for  external purposes  in accordance with
accounting principles generally accepted in  the United States of America. Internal control over
financial reporting includes: maintaining records that in  reasonable detail accurately and  fairly reflect
our  transactions; providing reasonable  assurance that transactions are recorded  as necessary for
preparation of our financial statements; providing  reasonable assurance  that  receipts and  expenditures
of Company assets are made in accordance  with management  authorization;  and providing reasonable
assurance that unauthorized acquisition,  use or  disposition of Company  assets that could have a
material effect on our financial statements  would be prevented or detected  on a  timely  basis. Because
of its inherent limitations, internal control over financial reporting  is not intended to provide absolute
assurance that a misstatement of our  financial statements would be prevented or detected.

Our management conducted an evaluation of  the effectiveness of our internal  control  over financial
reporting based on the framework and criteria established in  Internal  Control — Integrated Framework,
issued by the Committee of Sponsoring  Organizations of the Treadway Commission. This evaluation
included review of the documentation  of controls,  evaluation of  the  design effectiveness of controls,
testing of the operating effectiveness of controls and  a conclusion on this evaluation. Based on this
evaluation, management concluded that the Company’s  internal control over financial reporting was
effective as of January 28, 2012.

Deloitte & Touche LLP, an independent registered public accounting firm, has  issued an attestation
report on the Company’s internal control over  financial reporting included on the  following  page of this
document.

Changes  in Internal Control over Financial Reporting

There were no changes in the Company’s internal control over financial reporting during the quarter
ended January 28, 2012 that have materially affected,  or are reasonably  likely to materially  affect, the
Company’s internal control over financial reporting.

Inherent Limitations of Control Systems

There are inherent limitations in the effectiveness of any control system, including  the potential for
human error and the circumvention or overriding of the controls  and  procedures. Additionally,
judgments in decision-making can be faulty and breakdowns can occur because of simple error or
mistake. An effective control system can provide only reasonable, not  absolute, assurance that the
control objectives of the system are adequately met. Accordingly, our  management, including our Chief
Executive Officer and Chief Financial  Officer, does not expect that our control system  can prevent  or
detect all error or fraud. Finally, projections  of  any  evaluation or assessment  of effectiveness  of a
control system to future periods are  subject to the risks that,  over time, controls may become
inadequate because of changes in an entity’s operating  environment or deterioration in the  degree  of
compliance with policies and procedures.

44 Dick’s Sporting Goods, Inc.

2011 Annual Report

REPORT OF INDEPENDENT REGISTERED  PUBLIC  ACCOUNTING FIRM

To the Board of Directors and Stockholders  of
Dick’s Sporting Goods, Inc.
Pittsburgh, Pennsylvania

We  have audited the internal control over  financial reporting of  Dick’s Sporting  Goods, Inc. and
subsidiaries (the ‘‘Company’’) as of January 28, 2012, based on criteria  established  in Internal
Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission. The Company’s management is  responsible for maintaining  effective internal control  over
financial reporting and for its assessment of the  effectiveness  of internal control over financial
reporting, included in the accompanying Report of Management  on Internal Control over Financial
Reporting. Our responsibility is to express  an opinion on the Company’s internal control  over financial
reporting based on our audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting Oversight
Board (United States). Those standards require that  we plan and perform  the audit  to  obtain
reasonable assurance about whether  effective  internal control over financial reporting was maintained
in all material respects. Our audit included  obtaining an understanding  of internal control  over
financial reporting, assessing the risk that a  material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based  on the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We believe  that  our audit provides  a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed by, or  under the supervision
of, the company’s principal executive  and principal  financial officers, or persons performing similar
functions, and effected by the company’s board of directors,  management, and other personnel  to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with  generally  accepted accounting  principles.
A company’s internal control over financial reporting includes  those policies and procedures that
(1) pertain to the maintenance of records that, in  reasonable  detail,  accurately and  fairly reflect the
transactions and dispositions of the assets of  the company;  (2) provide  reasonable  assurance that
transactions are recorded as necessary to permit preparation  of  financial statements in  accordance with
generally accepted accounting principles, and that receipts and expenditures of the company  are being
made only in accordance with authorizations of management  and directors of the  company; and
(3) provide reasonable assurance regarding prevention  or timely detection of unauthorized  acquisition,
use, or disposition of the company’s assets that could have  a material effect on the financial statements.

Because of the inherent limitations of internal  control over  financial reporting, including  the possibility
of collusion or improper management override of  controls, material misstatements  due  to  error  or
fraud may not be prevented or detected on  a timely basis.  Also, projections  of  any evaluation  of the
effectiveness of the internal control over  financial reporting to future  periods  are subject to the  risk
that the controls may become inadequate  because of changes in conditions, or  that  the degree of
compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal  control  over
financial reporting as of January 28, 2012,  based on the criteria established in  Internal Control —
Integrated Framework issued by the Committee of Sponsoring Organizations of  the Treadway
Commission.

We  have also audited, in accordance  with the standards of  the Public Company Accounting Oversight
Board (United States), the consolidated financial statements as of and for the year ended January  28,
2012 of the Company and our report dated March 16, 2012 expressed  an unqualified opinion on those
financial statements.

/s/ Deloitte & Touche LLP

Pittsburgh, Pennsylvania
March 16, 2012

Dick’s Sporting Goods, Inc.

2011 Annual Report 45

ITEM 9B. OTHER INFORMATION

None.

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS  AND  CORPORATE  GOVERNANCE

The information required by this Item  other  than  the following information  concerning the Company’s
Code of Business Conduct and Ethics  is incorporated herein  by reference to Part I, Item 1. ‘‘Business –
Executive Officers of the Company’’ in  this Form 10-K  and to the information  under the  captions
‘‘Election of Directors – Directors Standing for Election’’,  ‘‘Election  of Directors –  Other  Directors Not
Standing for Election at this Meeting’’, ‘‘Election of Directors –  What  committees has  the Board
established’’, ‘‘Election of Directors – How  does the  Board select its nominees for Director’’, ‘‘Election
of Directors – Does the Company have  a Code of Ethics’’  and ‘‘Stock Ownership  – Section 16(a)
Beneficial Ownership Reporting Compliance’’  in the Company’s  2012 Proxy  Statement.

The Company has adopted a Code of Business  Conduct  and Ethics applicable to its associates, officers
and directors, which is a ‘‘code of ethics’’  as defined  by  applicable  rules  of the SEC. The  Company has
also adopted charters for its Audit Committee,  Compensation  Committee and Governance and
Nominating Committee, as well as Corporate Governance Guidelines.  The Code of Business Conduct
and Ethics, committee charters and Corporate Governance Guidelines  are publicly  available on the
Investor Relations portion of the Company’s  website at http://www.dickssportinggoods.com/investors. If
the Company makes any amendments  to the  Code of Business Conduct  and Ethics other  than
technical, administrative, or other non-substantive amendments, or grants any  waivers, including implicit
waivers, from a provision of the Code  of  Business Conduct and Ethics applicable to the Company’s
principal executive officer, principal financial officer,  principal  accounting officer or controller  or
persons performing similar functions,  the Company will disclose the nature  of  the amendment or
waiver, its effective date and to whom  it applies on its  website or in a current report on Form  8-K filed
with the SEC. The Company’s website does not form a  part  of  this  report.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this Item  is incorporated herein  by reference to the information under the
captions ‘‘Executive Compensation’’,  ‘‘Compensation Committee Interlocks and  Insider Participation’’
and ‘‘Election of Directors – How are  directors compensated?’’ in the Company’s  2012 Proxy
Statement. The information under the caption ‘‘Executive Compensation – Compensation Committee
Report’’ shall not be deemed ‘‘soliciting  material,’’ or to be ‘‘filed’’  with the  Securities  and Exchange
Commission, nor shall such information be incorporated by reference into a future filing  under the
Securities Act of 1933, as amended, or the Securities Exchange  Act of 1934, as  amended, except to the
extent the Company specifically incorporates the  information  by reference.

ITEM 12. SECURITY OWNERSHIP  OF CERTAIN BENEFICIAL OWNERS AND  MANAGEMENT
AND RELATED SHAREHOLDER MATTERS

Part of the information required by this Item  is incorporated  herein  by reference to the information
under the caption ‘‘Stock Ownership’’ in the Company’s 2012 Proxy Statement. The following table
summarizes information, as of January 28,  2012, relating to equity compensation plans of the Company

46 Dick’s Sporting Goods, Inc.

2011 Annual Report

pursuant to which grants of options,  restricted stock, restricted stock units or  other rights to acquire
shares may be granted from time to time.

Equity Compensation  Plan  Information

Number  of Outstanding
Restricted  Stock and
Securities to be Issued
Upon  Exercise of
Outstanding Options,
Warrants and Rights
(a)

Weighted  Average
Exercise Price of
Outstanding  Options,
Warrants and  Rights
(b)

Number of  Securities
Remaining Available
for  Future  Issuance
Under  Equity
Compensation  Plans
(Excluding Securities
Reflected  in Column  (a))
(c)

11,773,887(2)

$

18.65

9,821,008(2)

-

11,773,887

-

9,821,008

Plan Category

Equity compensation plans
approved by security
holders(1)

Equity compensation plans not
approved by security holders

Total

(1)

Includes the 2002 Stock Plan, Employee Stock Purchase Plan, Golf Galaxy, Inc. 1996 Stock Option

and Incentive Plan and Golf Galaxy, Inc. 2004  Stock Incentive Plan.

(2) Represents shares  of common stock. Under  the 2002 Stock Plan and the Employee Stock Purchase
Plan, no restricted shares of Class B  common  stock or options  exercisable for  Class B common stock
have been granted.

ITEM 13. CERTAIN RELATIONSHIPS AND  RELATED TRANSACTIONS, AND DIRECTOR
INDEPENDENCE

The information required by this Item is incorporated herein by reference to the information under the
caption ‘‘Certain Relationships and Transactions with Related Persons’’ and ‘‘Election of Directors –
How does the Board determine which directors  are considered independent?’’ in the  Company’s 2012
Proxy Statement.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this Item is incorporated herein by reference to the information under the
caption ‘‘Ratification of Independent Registered Accounting Firm – Audit and Non-Audit  Fees and
Independent Public Accountants’’ in  the  Company’s 2012 Proxy Statement.

PART IV

ITEM 15. EXHIBITS AND FINANCIAL  STATEMENT  SCHEDULES

(a) The following documents are filed  as part  of this  Form 10-K:

(1) Financial Statements. The consolidated financial statements  required  to  be  filed hereunder  are
listed in the Index to Consolidated Financial Statements on page 48 of this Form 10-K.

(2) Financial Statement Schedule. The consolidated  financial  statement schedule  to  be  filed hereunder
is included on page 77 of this Form 10-K.  Other schedules have not been included because they are not
applicable or because the information is included elsewhere in this report.

(3) Exhibits. The Exhibits listed in the Index  to  Exhibits, which appears on pages 78 to 82 and is
incorporated herein by reference, are  filed as part of this Form 10-K. Certain Exhibits are incorporated
by reference from documents previously filed by the Company with the SEC pursuant to Rule 12b-32
under the Securities Exchange Act of  1934, as amended.

Dick’s Sporting Goods, Inc.

2011 Annual Report 47

INDEX TO CONSOLIDATED FINANCIAL  STATEMENTS

Report of Independent Registered Public Accounting Firm

Consolidated Statements of Income for  the Fiscal  Years Ended January 28, 2012,
January 29, 2011 and January 30, 2010

Consolidated Balance Sheets as of January  28, 2012  and January 29, 2011

Consolidated Statements of Comprehensive  Income for the Fiscal Years Ended
January 28, 2012, January 29, 2011 and January  30, 2010

Consolidated Statements of Changes  in Stockholders’ Equity for the Fiscal Years Ended
January 28, 2012, January 29, 2011 and January 30, 2010

Consolidated Statements of Cash Flows  for  the Fiscal  Years Ended January 28,  2012,
January 29, 2011 and January 30, 2010

Page

49

50

51

52

53

54

Notes to Consolidated Financial Statements for the  Fiscal Years Ended  January 28, 2012,
January 29, 2011 and January 30, 2010

55-74

48 Dick’s Sporting Goods, Inc.

2011 Annual Report

REPORT OF INDEPENDENT REGISTERED  PUBLIC  ACCOUNTING FIRM

To the Board of Directors and Stockholders  of
Dick’s Sporting Goods, Inc.
Pittsburgh, Pennsylvania

We  have audited the accompanying consolidated balance sheets of Dick’s Sporting  Goods, Inc. and
subsidiaries (the ‘‘Company’’) as of January 28, 2012 and January 29,  2011, and the related
consolidated statements of income, changes in  stockholders’ equity,  comprehensive  income,  and cash
flows for each of the three years in the period ended January 28, 2012. These financial statements are
the responsibility of the Company’s management. Our  responsibility is to express an opinion on these
financial statements based on our audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, such consolidated financial  statements  present fairly, in  all  material  respects, the
financial position of Dick’s Sporting Goods,  Inc. and  subsidiaries as of January 28, 2012 and
January 29, 2011, and the results of their  operations and their cash flows  for  each  of the three years in
the period ended January 28, 2012, in conformity with accounting principles generally accepted  in the
United States of America.

We  have also audited, in accordance  with the standards of  the Public Company Accounting Oversight
Board (United States), the Company’s internal  control over  financial reporting as of January  28, 2012,
based on the criteria established in Internal Control — Integrated Framework issued by the Committee
of Sponsoring Organizations of the Treadway Commission and our  report dated March 16,  2012
expressed an unqualified opinion on  the Company’s internal control  over financial  reporting.

/s/ Deloitte & Touche LLP

Pittsburgh, Pennsylvania
March 16, 2012

Dick’s Sporting Goods, Inc.

2011 Annual Report 49

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
(Amounts in thousands, except per share data)

January 28,
2012

Fiscal Year Ended
January 29,
2011

January  30,
2010

Net sales
Cost of goods sold, including occupancy  and  distribution costs

$

5,211,802 $
3,616,921

4,871,492 $
3,422,462

1,594,881
1,148,268
-
14,593

432,020
(13,900)
13,868
26

432,026
168,120

1,449,030
1,129,293
-
10,488

309,249
-
14,016
(2,278)

297,511
115,434

263,906 $

182,077 $

4,412,835
3,195,899

1,216,936
972,025
10,113
9,227

225,571
-
4,543
(2,148)

223,176
87,817

135,359

2.19 $
2.10 $

1.57 $
1.50 $

1.20
1.15

120,232
125,768

116,236
121,724

113,184
117,955

0.50 $

- $

-

GROSS PROFIT

Selling, general and administrative expenses
Merger and integration costs
Pre-opening expenses

INCOME FROM OPERATIONS

Gain on sale of investment
Interest expense
Other expense (income)

INCOME BEFORE INCOME TAXES

Provision  for income taxes

NET INCOME

EARNINGS PER COMMON SHARE:

Basic
Diluted

WEIGHTED AVERAGE COMMON  SHARES  OUTSTANDING:

Basic
Diluted

Cash dividend paid per share

See notes to consolidated financial statements.

$

$
$

$

50 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Dollars in thousands, except share and per  share data)

ASSETS
CURRENT ASSETS:

Cash and cash equivalents
Accounts receivable, net
Income taxes receivable
Inventories, net
Prepaid  expenses and other current assets
Deferred income taxes

Total current assets

PROPERTY AND EQUIPMENT, NET
CONSTRUCTION IN PROGRESS - LEASED FACILITIES
INTANGIBLE ASSETS, NET
GOODWILL
OTHER ASSETS:

Deferred income taxes
Other

Total other assets

TOTAL  ASSETS

LIABILITIES AND STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES:

Accounts payable
Accrued expenses
Deferred revenue and other liabilities
Income taxes payable
Current portion of other long-term debt and leasing obligations

Total current liabilities

LONG-TERM LIABILITIES:

Other long-term debt and leasing obligations
Non-cash obligations for construction in progress  - leased facilities
Deferred revenue and other liabilities

Total long-term liabilities

COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS’ EQUITY:

Preferred stock, par value $0.01 per share, authorized shares  5,000,000; none issued and

outstanding

Common stock, par value $0.01 per share, authorized shares  200,000,000; issued shares
96,403,602 and 93,768,978, at January 28, 2012 and January  29, 2011,  respectively;
outstanding shares 96,373,002 and 93,768,978, at  January 28,  2012 and January 29, 2011,
respectively

Class B  common stock, par value, $0.01 per share, authorized shares 40,000,000; issued and

outstanding shares 24,960,870 at January 28, 2012 and  January 29,  2011, respectively

Additional paid-in capital
Retained earnings
Accumulated other comprehensive income
Treasury stock, at cost, 30,600 and none at January  28, 2012  and  January 29, 2011,

respectively

Total stockholders’ equity

TOTAL  LIABILITIES AND STOCKHOLDERS’ EQUITY

See notes to consolidated financial statements.

January 28,
2012

January  29,
2011

$

$

734,402
38,338
4,113
1,014,997
64,213
12,330

1,868,393

775,896
2,138
50,490
200,594

12,566
86,375

98,941

546,052
34,978
9,050
896,895
58,394
18,961

1,564,330

684,886
-
51,070
200,594

27,157
69,499

96,656

$

2,996,452

$

2,597,536

$

$

510,398
264,073
128,765
29,484
7,426

940,146

151,596
2,138
269,827

423,561

446,511
279,284
121,753
-
995

848,543

139,846
-
245,566

385,412

-

-

964

938

250
699,766
932,871
118

250
625,184
730,468
6,741

(1,224)

-

1,632,745

1,363,581

$

2,996,452

$

2,597,536

Dick’s Sporting Goods, Inc.

2011 Annual Report 51

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(Dollars in thousands)

NET INCOME
OTHER COMPREHENSIVE (LOSS) INCOME

Fiscal Year Ended

January 28,
2012

January 29,
2011

January  30,
2010

$

263,906

$

182,077

$

135,359

Unrealized gain (loss) on securities available-for-sale, net of  tax
Reclassification adjustment for gains realized in net income  due to the sale of

securities available-for-sale, net of tax

Foreign currency translation adjustment, net of  tax

2,119

(8,738)
(4)

(250)

5,363

-
18

-
108

COMPREHENSIVE INCOME

$

257,283

$

181,845

$

140,830

See notes to consolidated financial statements.

52 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(Dollars in thousands)

BALANCE, January  31, 2009

87,087,161 $

871 25,251,554 $

253 $ 477,919 $ 413,032

$

1,502

$

- $

893,577

Common  Stock

Class B
Common Stock

Additional

Accumulated
Other

Paid-In Retained Comprehensive Treasury

Shares Dollars

Shares Dollars Capital Earnings

Income

Stock

Total

Exchange of  Class  B  common stock for

common stock

Sale of common stock under stock  plan
Exercise of  stock options
Net income
Stock-based compensation
Total tax benefit from  exercise  of stock

options

Foreign currency translation  adjustment,  net

of taxes of $67

Unrealized gain on securities

available-for-sale, net of taxes  of $2,888

215,684
99,999
2,369,896
-
-

-

-

-

3
1
23
-
-

-

-

-

(215,684)
-
-
-
-

-

-

-

(3)
-
-
-
-

-

-

-

-
1,198
9,352
-
21,314

16,932

-

-

-
-
-
135,359
-

-

-

-

BALANCE, January 30, 2010

89,772,740 $

898 25,035,870 $

250 $ 526,715 $ 548,391

$

Exchange of Class B common stock for

common  stock

Exercise of  stock options
Net income
Stock-based compensation
Total tax benefit from  exercise  of stock

options

Foreign currency translation  adjustment,  net

of taxes of $11

Unrealized loss on securities

available-for-sale, net of taxes of  $148

BALANCE, January 29, 2011
Exercise of stock  options
Restricted stock vested
Minimum tax  withholding  requirements
Net income
Stock-based compensation
Total tax benefit from  exercise  of stock

options

Foreign currency translation  adjustment,  net

of taxes of $2

Unrealized gain on securities

available-for-sale, net of taxes of  $1,266
Reclassification  adjustment  for gains  realized
in net income  due to the  sale of  securities
available-for-sale, net of taxes  of $5,162

Purchase of shares for treasury
Cash dividend declared

75,000
3,921,238
-
-

-

-

-

93,768,978 $
2,420,960
304,068
(90,404)
-
-

-

-

-

-
(30,600)
-

-
40
-
-

-

-

-

(75,000)
-
-
-

-

-

-

938 24,960,870 $

24
3
(1)
-
-

-

-

-

-
-
-

-
-
-
-
-

-

-

-

-
-
-

-
-
-
-

-

-

-

-
52,912
-
24,828

20,729

-

-

-
-
182,077
-

-

-

-

$

250 $ 625,184 $ 730,468
-
33,074
-
(3)
-
(3,574)
263,906
-
-
23,919

-
-
-
-
-

-

-

-

-

-

-

-
-
-

21,166

-

-

-
-
-

-
-
-
-
-

-

108

5,363

6,973

-
-
-
-

-

18

(250)

6,741
-
-
-
-
-

-

(4)

2,119

-
-
-
-
-

-

-

-

-
1,199
9,375
135,359
21,314

16,932

108

5,363

$

- $ 1,083,227

$

-
-
-
-

-

-

-

-
52,952
182,077
24,828

20,729

18

(250)

- $ 1,363,581
33,098
-
-
-
(3,575)
-
263,906
-
23,919
-

-

-

-

21,166

(4)

2,119

-
-
(61,503)

(8,738)
-
-

-
(1,224)
-

(8,738)
(1,224)
(61,503)

BALANCE, January  28, 2012

96,373,002 $

964 24,960,870 $

250 $ 699,766 $ 932,871

$

118

$ (1,224) $ 1,632,745

See notes to consolidated financial  statements.

Dick’s Sporting Goods, Inc.

2011 Annual Report 53

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Dollars in thousands)

CASH FLOWS FROM OPERATING ACTIVITIES:

Net income
Adjustments to reconcile net income to net cash provided by operating

Fiscal Year Ended

January 28,
2012

January 29,
2011

January  30,
2010

$

263,906

$

182,077

$

135,359

activities:
Depreciation and amortization
Amortization of discount on convertible notes
Deferred income taxes
Stock-based compensation
Excess tax benefit from exercise of stock options
Tax benefit from exercise of stock options
Other non-cash items
Gain on sale of investment
Changes in assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable
Accrued expenses
Income taxes payable / receivable
Deferred construction allowances
Deferred revenue and other liabilities

Net cash provided by operating activities

CASH FLOWS FROM INVESTING ACTIVITIES:

Capital expenditures
Proceeds from sale of investment
Proceeds from sale-leaseback transactions
Deposits and purchases of other assets

Net cash used in investing activities

CASH FLOWS FROM FINANCING ACTIVITIES:

Repayment of convertible notes
Payments on other long-term debt and leasing obligations
Construction allowance receipts
Proceeds from sale of common stock under employee stock  purchase

plan

Proceeds from exercise of stock options
Excess tax benefit from exercise of stock options
Minimum tax withholding requirements
Cash paid for treasury stock
Cash dividend paid to stockholders
(Decrease) increase in bank overdraft

Net cash (used in) provided by financing activities

EFFECT  OF EXCHANGE RATE CHANGES ON CASH AND CASH

EQUIVALENTS

NET INCREASE IN CASH AND CASH EQUIVALENTS
CASH AND CASH EQUIVALENTS, BEGINNING  OF  PERIOD

CASH AND CASH EQUIVALENTS, END OF PERIOD

Supplemental disclosure of cash flow information:
Construction in progress — leased facilities
Accrued property and equipment
Cash paid during the year for interest
Cash paid during the year for income taxes

$

$
$
$
$

See notes to consolidated financial statements.

54 Dick’s Sporting Goods, Inc.

2011 Annual Report

116,581
-
25,152
23,919
(20,768)
664
1,382
(13,900)

(3,350)
(118,102)
(9,174)
73,950
(21,410)
54,923
26,678
9,970

410,421

(201,807)
14,140
21,126
(33,075)

(199,616)

-
(995)
-

-
33,098
20,768
(3,575)
(1,224)
(60,460)
(10,063)

(22,451)

(4)

188,350
546,052

734,402

2,138
6,199
12,488
84,749

110,394
-
18,005
24,828
(22,177)
1,281
1,538
-

9,265
(1,119)
(1,970)
(2,251)
23,965
11,796
11,170
23,165

389,967

(159,067)
-
19,953
(22,021)

(161,135)

-
(934)
-

-
52,952
22,177
-
-
-
17,396

91,591

18

320,441
225,611

546,052

-
8,905
12,384
85,230

100,948
321
9,151
21,314
(16,041)
1,276
1,588
-

6,823
(41,005)
(24,996)
132,858
33,785
19,658
9,046
11,244

401,329

(140,269)
-
31,640
-

(108,629)

(172,500)
(2,566)
7,022

1,199
9,375
16,041
-
-
-
(605)

(142,034)

108

150,774
74,837

225,611

(52,054)
(1,656)
4,501
63,378

$

$
$
$
$

$

$
$
$
$

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Basis of Presentation and Summary of Significant Accounting Policies

Operations – Dick’s Sporting Goods,  Inc. (together  with its subsidiaries, the ‘‘Company’’) is a specialty
retailer selling sporting goods equipment, apparel and footwear through its 480 Dick’s stores  and 81
Golf Galaxy stores as of January 28, 2012,  the majority of which are  located throughout the  eastern
half of the United States. Additionally,  the Company maintains e-commerce  operations  for both Dick’s
and Golf Galaxy.

Fiscal Year – The Company’s fiscal year ends on the Saturday closest to the  end of January. Fiscal years
2011, 2010 and 2009 ended on January 28, 2012, January 29,  2011 and January 30, 2010,  respectively.
All fiscal years presented include 52  weeks of  operations.

Principles of Consolidation – The consolidated  financial statements  include Dick’s Sporting Goods, Inc.
and its wholly-owned subsidiaries. All intercompany  accounts  and transactions have been eliminated in
consolidation.

Use of Estimates in the Preparation of  Financial  Statements – The preparation of financial statements in
conformity with accounting principles  generally  accepted in the United States of America  requires
management to make estimates and  assumptions that affect the reported  amounts  of assets and
liabilities and disclosure of contingent assets  and  liabilities at the  date of  the  financial statements and
the reported amounts of revenues and expenses  during the reporting period. Actual results could differ
from those estimates.

Cash and Cash Equivalents – Cash and  cash  equivalents consist of cash on  hand and all highly liquid
instruments purchased with a maturity of three  months or less at  the date of purchase. Cash
equivalents are considered Level 1 investments. Interest  income from cash  equivalents was  $0.3 million,
$0.5 million and $0.1 million for fiscal 2011, 2010  and  2009,  respectively.

Cash Management – The Company’s cash management  system provides for the reimbursement  of all
major bank disbursement accounts on  a daily basis. Accounts payable at January  28, 2012 and
January 29, 2011 include $81.6 million and $91.6 million, respectively, of checks drawn in excess of cash
balances not yet presented for payment.

Accounts Receivable – Accounts receivable  consists principally  of amounts receivable from  vendors  and
landlords. The allowance for doubtful accounts totaled $2.4 million and $2.9  million as of January 28,
2012 and January 29, 2011, respectively.

Inventories – Inventories are stated at the lower  of weighted  average  cost or market. Inventory  cost
consists of the direct cost of merchandise  including freight. Inventories are net  of  shrinkage,
obsolescence, other valuation accounts and vendor allowances totaling $69.2  million  and $75.2  million
at January 28, 2012 and January 29, 2011, respectively.

Property and Equipment – Property and  equipment are recorded  at  cost and  include capitalized leases.
For financial reporting purposes, depreciation and amortization  are computed using the straight-line
method over the following estimated  useful lives:

Buildings
Leasehold improvements
Furniture, fixtures and equipment
Vehicles

40 years
10-25 years
3-7 years
5 years

Dick’s Sporting Goods, Inc.

2011 Annual Report 55

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

For leasehold improvements and property and equipment under capital lease agreements,  depreciation
and amortization are calculated using the straight-line method over  the shorter of the estimated  useful
lives of the assets or the lease term. Depreciation expense was  $111.7 million, $106.1 million and
$99.4 million for fiscal 2011, 2010 and 2009,  respectively.

Renewals and betterments are capitalized and repairs and maintenance  are expensed as  incurred.

Impairment of Long-Lived Assets and Closed  Store Reserves – The Company evaluates its long-lived assets
to assess whether the carrying values  have been  impaired  whenever events and  circumstances indicate
that the carrying value of these assets may not  be  recoverable based  on estimated  undiscounted future
cash flows. An impairment loss is recognized when  the estimated undiscounted cash flows  expected to
result from the use of the asset plus  eventual net  proceeds expected from disposition of the asset (if
any) are less than the carrying value of the asset. When an impairment loss is  recognized, the  carrying
amount of the asset is reduced to its estimated fair value  as determined  based on quoted market prices
or through the use of other valuation  techniques.

The Company recognizes a liability for costs associated with closed or relocated  premises when the
Company ceases to use the location.  The calculation of accrued lease termination and other costs
primarily includes future minimum lease payments, maintenance costs and  taxes from the date of
closure or relocation to the end of the remaining lease term, net of contractual  or estimated sublease
income. The liability is discounted using a credit-adjusted risk-free rate of interest.  The assumptions
used in the calculation of the accrued  lease termination and other costs  are evaluated each quarter.

Goodwill and Intangible Assets – Goodwill represents the  excess  of  acquisition cost over the fair value of
the net assets of acquired entities. The Company  assesses the carrying value of goodwill and other
intangible assets annually or whenever circumstances indicate that  a decline in  value may  have
occurred, utilizing a fair value approach at  the reporting unit level. A reporting unit is the operating
segment, or a business unit one level  below that operating segment, for which discrete financial
information is prepared and regularly  reviewed  by management. Finite-lived intangible assets  are
amortized over their estimated useful economic lives  and are reviewed  for  impairment when factors
indicate that an impairment may have occurred.

The goodwill impairment test is a two-step impairment test. In the first step, the Company compares
the fair value of each reporting unit to its carrying  value. The  Company determines the fair  value of its
reporting units using a combination of a discounted cash flow and a market value  approach. If the  fair
value of the reporting unit exceeds the carrying value of  the net assets assigned to that reporting unit,
goodwill is not impaired and the Company is not required to perform further testing. If the carrying
value of the net assets assigned to the  reporting unit exceeds the fair  value  of the reporting unit,  then
the Company must perform the second step in order to determine the implied fair value of the
reporting unit’s goodwill and  compare  it to the  carrying value of the reporting unit’s  goodwill. The
activities in the second step include valuing the  tangible and intangible assets and liabilities of the
impaired reporting unit based on their  fair value  and  determining the fair value of the  impaired
reporting unit’s goodwill based upon  the  residual of the  aggregate identified tangible and intangible
assets and liabilities.

Intangible assets that have been determined to have indefinite lives are also not subject to amortization
and are reviewed at least annually for potential impairment, as mentioned above. The fair  value of the
Company’s intangible assets are estimated and compared to their carrying value.  The Company
estimates the fair value of these intangible assets  based on an income approach using the
relief-from-royalty  method. This methodology assumes that, in lieu of ownership, a third party  would be
willing to pay a royalty in order to exploit the related benefits of these types of assets. This approach is

56 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

dependent on a number of factors, including  estimates of  future growth and  trends, royalty rates in the
category of intellectual property, discount rates and other variables. The Company recognizes an
impairment charge when the estimated  fair value of the  intangible asset is less than the  carrying value.

Investments – Investments primarily consisted  of  shares of  unregistered common  stock  of GSI
Commerce, Inc. (‘‘GSI’’) and were carried at fair value within other assets,  based upon the publicly
quoted equity price of GSI’s stock. Unrealized  holding  gains and losses on  the stock were  included in
other comprehensive income and reflected as a component of stockholders’ equity. The Company
liquidated its GSI investment during  fiscal 2011 (see Note 12). Gross  unrealized holding gains at
January 29, 2011 were $10.5 million.

Deferred Revenue and Other Liabilities  – Deferred revenue and other liabilities  is primarily comprised of
deferred liabilities related to construction allowances, gift cards, deferred rent,  which represents the
difference between rent paid and the amounts  expensed for operating leases, and liabilities for future
rent payments for closed store locations.  Deferred liabilities related to construction allowances, net of
related amortization, at January 28, 2012 and January  29, 2011 were $127.7  million and $114.3  million,
respectively. Deferred revenue related to gift cards at January  28, 2012 and January 29,  2011 was
$112.6 million and $104.0 million, respectively.  Deferred rent, including deferred pre-opening rent, at
January 28, 2012 and January 29, 2011  was  $59.5 million and $54.8 million, respectively.

Self-Insurance – The Company is self-insured  for certain losses related to health, workers’  compensation
and general liability insurance, although we maintain stop-loss  coverage with third-party insurers to
limit our liability exposure. Liabilities associated with these losses are  estimated in part by considering
historical claims experience, industry  factors, severity factors and other actuarial assumptions.

Pre-opening Expenses – Pre-opening expenses,  which consist primarily  of  rent, marketing,  payroll  and
recruiting costs, are expensed as incurred.

Merger and Integration Costs – The Company recorded  $10.1  million  of  merger and  integration costs
during fiscal 2009. These costs relate to the integration  of  Chick’s Sporting Goods, Inc. (‘‘Chick’s’’)
operations and include duplicative administrative  costs and management,  advertising and severance
expenses associated with the conversions  from Chick’s stores  to  Dick’s stores.

Earnings Per Share – Basic earnings per common share is computed  based on the weighted average
number of shares of common stock outstanding during  the period. Diluted earnings  per  common share
is computed based on the weighted average number  of shares of  common stock, plus the  effect of
dilutive potential common shares outstanding during the period, using the treasury stock method.
Dilutive  potential common shares include  outstanding stock options, restricted stock  and warrants.

Stock-Based Compensation – The Company has  the ability to grant restricted shares of  common stock
and stock options to purchase common  stock under the  Dick’s Sporting Goods,  Inc. Amended and
Restated 2002 Stock and Incentive Plan and the Golf Galaxy, Inc. 2004 Incentive  Plan (the ‘‘Plans’’).
The Company also has an employee stock purchase plan  (‘‘ESPP’’)  that provides for  eligible employees
to purchase shares of the Company’s common stock  (see  Note 9).

Income Taxes – The Company utilizes  the asset and liability  method of accounting for income taxes and
provides deferred income taxes for temporary differences between the amounts reported for assets  and
liabilities for financial statement purposes and  for income tax reporting purposes, using  enacted tax
rates in effect in the years in which the differences are expected to reverse. The Company  recognizes
the tax benefit from an uncertain tax  position only if it is more likely  than not that the tax position will
be sustained on examination by the relevant taxing  authorities, based  on the technical merits  of  the
position. The tax benefits recognized in the consolidated financial statements  from such a  position are

Dick’s Sporting Goods, Inc.

2011 Annual Report 57

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

measured based on the largest benefit  that has a greater  than 50% likelihood of being realized upon
ultimate settlement. Interest and penalties related  to  income tax matters are recognized in  income  tax
expense.

Revenue Recognition – Revenue from retail sales is recognized at the point  of  sale, net  of sales  tax.
Revenue  from e-commerce sales is recognized upon  shipment of merchandise  and any service-related
revenue is recognized as the services are performed.  A provision for anticipated  merchandise returns is
provided through a reduction of sales and cost of goods sold  in the period that the related  sales  are
recorded. Revenue from gift cards and returned merchandise  credits  (collectively the  ‘‘cards’’) are
deferred and recognized upon the redemption of the cards. These  cards have no  expiration date.
Income from unredeemed cards is recognized on the  Consolidated  Statements of Income  within selling,
general and administrative expenses  at the  point at  which redemption becomes remote. The Company
performs an evaluation of the aging of the  unredeemed  cards,  based on  the elapsed time from the date
of original issuance, to determine when  redemption  becomes remote.

Cost of Goods Sold – Cost of goods sold includes the cost of merchandise, inventory shrinkage and
obsolescence, freight, distribution and  store occupancy costs. Store occupancy costs include rent,
common area maintenance charges, real estate and other asset-based  taxes, general  maintenance,
utilities, depreciation, fixture lease expenses and  certain insurance  expenses.

Selling, General and Administrative Expenses  – Selling, general and administrative expenses include store
and field support payroll and fringe benefits,  advertising,  bank  card  charges,  information systems,
marketing, legal, accounting, other store expenses  and all expenses associated with operating the
Company’s corporate headquarters.

Advertising Costs – Production costs of advertising and the costs to run  the advertisements  are expensed
the first time the advertisement takes  place. Advertising expense,  net of  cooperative  advertising, was
$187.4 million, $185.2 million and $160.1 million for fiscal 2011, 2010  and  2009, respectively.

Vendor Allowances – Vendor allowances include allowances, rebates and cooperative advertising  funds
received from vendors. These funds are determined  for each  fiscal year  and the  majority are based on
various quantitative contract terms. Amounts expected to be received from  vendors relating to the
purchase of merchandise inventories are recognized as a  reduction of  cost of goods sold  as the
merchandise is sold. Amounts that represent a reimbursement  of  costs  incurred, such  as advertising, are
recorded as a reduction to the related expense in the period that the related expense is incurred. The
Company records an estimate of earned allowances based on the latest projected  purchase  volumes and
advertising forecasts. On an annual basis at  the end of the  fiscal year,  the Company confirms earned
allowances with vendors to determine that the amounts are  recorded in  accordance  with the terms of
the contract.

Segment Information – The Company  is a specialty retailer that  offers  a  broad range of products  in its
specialty retail stores primarily in the  eastern United  States. Given the  economic characteristics of the
store formats, the similar nature of the products sold, the type of customer, and method of distribution,
the Company’s operating segments are aggregated within one reportable segment. The  following table
sets forth the approximate amount of net  sales  attributable to hardlines, apparel and  footwear for the
periods presented (dollars in millions):

Hardlines
Apparel
Footwear

Total net sales

2011

Fiscal Year
2010

$

$

2,726
1,504
982

5,212

$

$

2,619
1,382
870

4,871

$

$

2009

2,453
1,251
709

4,413

58 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

Construction Allowances – All of the Company’s store locations  are  leased. The Company  may receive
reimbursement from a landlord for some of the cost of the structure, subject to satisfactory  fulfillment
of applicable lease provisions. These reimbursements may be referred to as tenant allowances,
construction allowances or landlord reimbursements (‘‘construction allowances’’).

The Company’s accounting for construction allowances  differs  if the Company is deemed to be the
owner of the asset during the construction period. Some of the  Company’s leases  have a cap on the
construction allowance, which places the  Company at risk for cost overruns  and causes the  Company to
be deemed the owner during the construction period.  In  cases where  the Company  is deemed  to be the
owner during the construction period,  a  sale and leaseback of  the asset occurs when  construction of  the
asset is  complete and the lease term begins, if relevant sale-leaseback  accounting criteria are met. Any
gain or loss from the transaction is included within deferred revenue and other liabilities on the
Consolidated Balance Sheets and deferred and amortized as rent expense on a straight-line basis over
the term of the lease. The Company reports the amount of cash received for the construction
allowance as construction allowance  receipts within the  financing activities  section  of its  Consolidated
Statements of Cash Flows when such allowances are received prior to completion  of the sale-leaseback
transaction. The Company reports the amount of  cash received from  construction allowances as
proceeds from sale leaseback transactions within  the investing  activities section of its Consolidated
Statements of Cash Flows when such amounts are received after the sale-leaseback accounting  criteria
have been achieved.

In instances where the Company is not deemed to be the owner during the construction period,
reimbursement from a landlord for tenant improvements  is classified  as an incentive  and included
within deferred revenue and other liabilities  on the  Consolidated  Balance  Sheets. The deferred  rent
credit is amortized as rent expense on a straight-line basis over the  term of the lease.  Landlord
reimbursements from these transactions are included in cash flows  from operating  activities as  a change
in deferred construction allowances.

Recently Issued Accounting Pronouncements – In  September 2011, the  Financial Accounting  Standards
Board (‘‘FASB’’) issued Accounting Standards Update (‘‘ASU’’)  2011-08, ‘‘Testing Goodwill for
Impairment.’’ This update amended the procedures surrounding  goodwill  impairment testing  to  permit
an entity to first assess qualitative factors to determine whether it  is more likely than not that the  fair
value of a reporting unit is less than  its carrying amount as  a  basis for determining  whether  it is
necessary to perform the two-step goodwill  impairment test described in  Accounting  Standards
Codification (‘‘ASC’’) 350, ‘‘Intangibles  — Goodwill and  Other.’’ ASU 2011-08 is effective for annual and
interim goodwill impairment tests performed for  fiscal years  beginning after December 15, 2011. The
Company will adopt ASU 2011-08 during the first quarter of  2012. The adoption of this guidance  will
not have a significant impact on the Company’s  consolidated financial statements.

In June 2011, the FASB issued ASU  2011-05, ‘‘Presentation of Comprehensive Income.’’ This update
amended the presentation options in ASC 220, ‘‘Comprehensive Income,’’ to provide an entity  the
option to present the total of comprehensive income, the components of net  income,  and the
components of other comprehensive income either in a single continuous statement of comprehensive
income or in two separate but consecutive  statements. Additionally,  this update requires  disclosure of
reclassification adjustments for items that are  reclassified from other  comprehensive income to net
income on the face of the financial statements. In December 2011, the FASB  subsequently issued  ASU
2011-12,  ‘‘Comprehensive Income — Deferral of the Effective Date for Amendments to the Presentation of
Reclassifications of Items Out of Accumulated Other  Comprehensive  Income,’’ which indefinitely  deferred
the presentation requirements of reclassification adjustments within  ASU  2011-05. The Company  will
adopt ASU 2011-05 and ASU 2011-12  during  the first quarter of 2012.  The adoption of this guidance

Dick’s Sporting Goods, Inc.

2011 Annual Report 59

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

will not have a significant impact on  the presentation of the Company’s consolidated financial
statements.

In May 2011, the FASB issued ASU 2011-04, ‘‘Amendments to Achieve Common Fair Value  Measurement
and Disclosure Requirements in U.S. GAAP and  IFRSs.’’ This update amended explanations of how to
measure fair value to result in common fair value measurement and  disclosure requirements in U.S
GAAP and International Financial Reporting Standards.  ASU 2011-04 is effective for fiscal years, and
interim periods within those years, beginning after December 15, 2011 with prospective application
required. The Company will adopt ASU  2011-04 during the first  quarter of 2012. The  adoption of this
guidance will not have a significant impact  on the Company’s  consolidated financial statements.

2. Goodwill and Other Intangible Assets

At January 28, 2012 and January 29, 2011, the  Company  reported goodwill  of $200.6 million, net of
accumulated impairment losses of $111.3 million. There was no change in the carrying value of
goodwill during fiscal 2011 or fiscal 2010.  No impairment  charges were  recorded for goodwill in fiscal
2011, 2010 and 2009.

The Company had indefinite-lived and finite-lived intangible assets of $44.3 million  and $6.2 million,
respectively, as of January 28, 2012 and $44.2 million and $6.9 million, respectively,  as of January 29,
2011. No impairment charges were recorded for the Company’s  intangible assets in fiscal 2011, 2010
and 2009.

The components of intangible assets  were  as  follows (in thousands):

Trademarks
Trade name (indefinite-lived)
Customer list
Favorable leases and other finite-lived intangible

assets

Other indefinite-lived intangible assets

2011

2010

Gross
Amount

Accumulated
Amortization

Gross
Amount

Accumulated
Amortization

$

24,270
15,900
1,200

9,602
4,084

$

-
-
(720)

(3,846)
-

$

24,270
15,900
1,200

8,802
4,040

$

-
-
(480)

(2,662)
-

Total intangible assets

$

55,056

$

(4,566)

$

54,212

$

(3,142)

Amortization expense for the Company’s finite-lived intangible  assets is  included within  selling, general
and administrative expenses on the Consolidated Statements of Income,  and  was $1.4 million,
$1.0 million and $1.0 million for fiscal 2011, 2010  and  2009,  respectively.  The  annual estimated

60 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

amortization expense of the finite-lived intangible assets  recorded as of  January  28, 2012 is expected  to
be as follows (in thousands):

Fiscal Year

2012
2013
2014
2015
2016
Thereafter

Total

Estimated
Amortization
Expense

$

$

1,439
1,196
764
661
507
1,669

6,236

3. Store and Corporate Office Closings

The following table summarizes the activity of the Company’s store  closing  reserves  (in  thousands):

Accrued store closing and relocation reserves, beginning  of period

$

Expense charged  to earnings
Cash payments
Interest accretion and other changes  in  assumptions

Accrued store closing and relocation reserves, end  of  period
Less: current portion of accrued store  closing  and  relocation reserves

2011

2010

$

46,918
-
(13,320)
2,523

36,121
(7,803)

35,716
20,545
(12,073)
2,730

46,918
(11,129)

Long-term portion  of accrued store closing and relocation  reserves

$

28,318

$

35,789

The Company recorded $16.4 million  of expenses related to the closure of 12  underperforming Golf
Galaxy stores in fiscal 2010. These expenses are  included within selling,  general and administrative
expenses on the Consolidated Statements of Income.

The current portion of accrued store closing  and relocation reserves is included within  accrued
expenses and the long-term portion is included within  long-term deferred  revenue and other liabilities
on the Consolidated Balance Sheets.

4. Property and Equipment

Property and equipment are recorded at cost and consist  of the following as of  the end of the  fiscal
periods (in thousands):

Buildings and land
Leasehold improvements
Furniture, fixtures and equipment

Total property and equipment
Less: accumulated depreciation and  amortization

Net property and equipment

2011

2010

$

$

177,740
679,001
663,682

173,499
589,427
571,869

1,520,423
(744,527)

1,334,795
(649,909)

$

775,896

$

684,886

The amounts above include construction  in progress of $91.2  million  and  $44.5  million  for fiscal 2011
and 2010, respectively.

Dick’s Sporting Goods, Inc.

2011 Annual Report 61

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

5. Accrued Expenses

Accrued expenses consist of the following as  of  the end of  the fiscal periods (in thousands):

Accrued payroll, withholdings and benefits
Accrued real estate taxes, utilities and other occupancy
Accrued property and equipment
Other accrued expenses

Total accrued expenses

2011

2010

$

$

104,227
66,464
27,764
65,618

107,655
74,914
21,565
75,150

$

264,073

$

279,284

6. Debt

The Company’s outstanding debt at January  28, 2012  and January 29, 2011 was as follows (in
thousands):

Revolving line of credit
Capital leases
Financing leases
Other debt

Total debt

Less: current portion

Total long-term debt

$

2011

2010

$

-
27,653
130,631
738

159,022
(7,426)

-
9,524
130,496
821

140,841
(995)

$

151,596

$

139,846

Revolving Credit Agreement – On December 5, 2011, the Company entered into a five-year  credit
agreement with Wells Fargo Bank, National Association  (the  ‘‘Credit  Agreement’’)  which replaced the
Company’s then existing credit facility that  was terminated.  The  Credit  Agreement provides for a
$500 million revolving credit facility, including up  to  $100 million  in the form  of  letters of  credit and
allows the Company, subject to the satisfaction  of  certain conditions, to request an  increase of up to
$250 million in borrowing availability  to  the extent that existing or new  lenders agree to provide such
additional revolving commitments.

The Credit Agreement matures on December 5, 2016 and is  secured by a first priority  security interest
in certain property and assets, including receivables, inventory, deposit accounts and other personal
property of the Company and is guaranteed by the  Company’s domestic  subsidiaries.

The interest rates per annum applicable to loans under the Credit Agreement  will  be,  at the Company’s
option, equal to a base rate or an adjusted LIBO rate  plus an applicable margin  percentage. The
applicable margin percentage for base rate loans  is 0.20% to 0.50% and for adjusted LIBO rate  loans is
1.20% to 1.50%, depending on the borrowing availability  of the Company.

The Credit Agreement contains certain covenants that  limit  the ability of the Company to, among other
things: incur or guarantee additional  indebtedness; pay distributions on, redeem or  repurchase capital
stock or redeem or repurchase subordinated debt; make investments; sell  assets; and consolidate, merge
or transfer all or substantially all of the Company’s assets. In  addition,  the Credit  Agreement requires
that the Company maintain a minimum adjusted availability  of  7.5%  of its borrowing base.

62 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

There were no borrowings under the  Credit  Agreement or  the  Company’s prior  revolving credit facility
as of  January 28, 2012 and January 29, 2011, respectively. As of January 28, 2012,  the Company had
outstanding letters of credit and total borrowing capacity under the Credit Agreement  of  $21.2 million
and $478.8 million, respectively. The  Company had  $21.5 million of outstanding  letters of credit as  of
January 29, 2011.

Other  Debt – Other debt, exclusive of  capital  lease  and  financing lease obligations, consists of the
following as of the end of the fiscal periods (dollars  in thousands):

Note payable, due in monthly installments of

approximately $6, including interest at 4%, through
2019

Note payable, due in monthly installments of

approximately $5, including interest at 11%, through
2018

Total other debt
Less: current portion

2011

2010

$

460

$

513

278

738
(83)

308

821
(82)

739

Total other long-term debt

$

655

$

Scheduled principal payments on other long-term debt as of  January 28,  2012 are as  follows  (in
thousands):

Fiscal Year

2012
2013
2014
2015
2016
Thereafter

Total

$

$

83
94
101
108
115
237

738

Capital Lease Obligations – The gross  and  net carrying values of assets under capital  leases are
$29.3 million and $22.8 million, respectively,  as of January 28,  2012 and $10.3 million and $4.8 million,
respectively, as of January 29, 2011. The Consolidated Statement  of Cash  Flows for fiscal 2011 includes
the non-cash impact of $19.0 million for equipment received by the Company  in fiscal 2011  pursuant  to
a capital lease, which expires in 2014.  The  Company also leases two buildings from  the estate of a
former stockholder, who is related to  current stockholders of the  Company, under a capital lease
entered into May 1, 1986 that expires in April 2021.

Dick’s Sporting Goods, Inc.

2011 Annual Report 63

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

Scheduled lease payments under capital lease obligations  as  of January 28, 2012 are  as follows (in
thousands):

Fiscal Year

2012
2013
2014
2015
2016
Thereafter

Subtotal

Less: amounts representing interest

Present value of net scheduled lease payments
Less: amounts due in one year

$

8,264
8,063
7,898
1,025
1,025
7,159

33,434
(5,781)

27,653
(7,343)

Total Long-Term Capital Leases

$

20,310

Financing Lease Obligation – During fiscal 2008, the  Company entered into a  lease agreement for a new
corporate headquarters building that  it  began  occupying  in January  2010. The Company advanced a
portion of the funds needed to prepare the site and construct the building,  which resulted  in the
Company being considered the owner  of the building  during the construction period.  The  remaining
project costs have been financed by the  developer  except for any project scope changes requested by
the Company.

The Company has a purchase option  for the building, exercisable by the  Company at various times
beginning in March 2012. Due to this purchase  option, the  Company is  deemed to have continuing
involvement and the transaction qualifies as  a financing lease  under sale-leaseback  accounting and
therefore represents a debt obligation  to  the Company. The debt obligation recognized by the
Company at the completion of the construction period represents the  Company’s obligation to the
lessor upon exercise of the purchase  option.  Monthly rent payments for  the  premises are recognized as
interest expense in the Consolidated  Statements of Income,  reflecting an  implicit  interest rate of
approximately 8.5%.

The building is included in property  and  equipment, net and is depreciated using a 40 year  life.

7. Operating Leases

The Company leases substantially all  of  its  stores, office facilities, distribution centers  and equipment,
under non-cancelable operating leases that expire  at various  dates  through  2038. Initial lease terms are
generally for ten to 25 years, and most  leases contain multiple five-year renewal options  and rent
escalation provisions. The lease agreements provide primarily for  the payment of minimum annual
rentals, costs of utilities, property taxes, maintenance,  common  areas and insurance,  and in  some cases
contingent rent stated as a percentage of  gross sales over certain base amounts.  Rent  expense under
these operating leases was approximately $360.3  million,  $347.4 million and  $340.0 million for  fiscal
2011, 2010 and 2009, respectively. The Company entered into sale-leaseback  transactions related  to
store fixtures, buildings and equipment  that  resulted in  cash receipts of $21.1 million, $20.0 million and
$31.6 million for fiscal 2011, 2010 and 2009,  respectively.

64 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

Scheduled lease payments due under non-cancelable operating leases as  of January 28,  2012 are as
follows (in thousands):

Fiscal Year

2012
2013
2014
2015
2016
Thereafter

Total

$

405,379
413,538
399,681
383,975
361,487
1,288,062

$

3,252,122

The Company has subleases related to certain  of its  operating lease  agreements. The Company
recognized sublease rental income of $0.9  million,  $0.9 million and $1.0 million for  fiscal  2011, 2010
and 2009, respectively.

8. Stockholders’ Equity

Common Stock, Class B Common Stock and  Preferred Stock – The Company’s  Amended  and Restated
Certificate of Incorporation authorizes  the issuance of 200,000,000  shares of common stock,  par value
$0.01 per share, and the issuance of 40,000,000 shares of Class  B common stock, par value  $0.01 per
share. In addition, the Company’s Amended  and  Restated Certificate of Incorporation authorizes the
issuance of up to 5,000,000 shares of  preferred stock.

Holders of common stock generally have rights identical  to holders of Class B common  stock,  except
that holders of common stock are entitled  to  one  vote  per  share and holders of  Class B  common stock
are entitled to ten votes per share. A  related party and relatives of the related party hold all of the
Class B common stock. These shares  can only be held by members of this  group and  are not publicly
tradable. Each share of Class B common  stock  can be converted into  one  share of common  stock at the
holder’s option at any time.

Dividends per Common Share – On November 14, 2011, our Board  of Directors  (the  ‘‘Board’’)  approved
and declared our first ever cash dividend.  The $0.50 per share dividend was paid on December  28, 2011
to all stockholders of record as of the  close  of  business  on December 7,  2011.

Treasury Stock – On January 11, 2012,  the Company’s Board authorized a  one-year share repurchase
program of up to $200 million of the Company’s common stock.  The  Company will finance  the
repurchases from cash on hand. During fiscal 2011, the Company repurchased 30,600 shares of
common stock for $1.2 million. As of January 28,  2012, $198.8 million remained available under  this
program.

9. Stock-Based Compensation and Employee  Stock Plans

The Company has the ability to grant restricted shares  of  common stock and  options  to  purchase
common stock under the Dick’s Sporting Goods, Inc. Amended and  Restated 2002 Stock  and Incentive
Plan (the ‘‘2002 Plan’’) and the Golf Galaxy, Inc.  2004 Incentive Plan (together with the  2002 Plan, the
‘‘Plans’’). The Company also has an employee stock  purchase  plan (‘‘ESPP’’)  that  provides for eligible
employees to purchase shares of the Company’s common stock. As of January 28,  2012, shares  of
common stock available for future issuance  pursuant to the Plans and  ESPP were 8,870,610 shares and
950,398 shares, respectively.

Dick’s Sporting Goods, Inc.

2011 Annual Report 65

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

The following represents total stock-based compensation and ESPP  expense recognized  in the
Consolidated Statements of Income for  the fiscal years presented (in thousands):

Stock option expense
Restricted stock expense
ESPP expense

Total stock-based compensation expense

Total related tax benefit

2011

2010

2009

$

$

$

9,734
14,185
-

23,919

8,947

$

$

$

13,272
11,556
-

24,828

9,591

$

$

$

16,829
4,039
446

21,314

8,239

Stock Option Plans – The Company grants options to purchase common stock under the 2002 Plan,
which  generally vest over four years in  25% increments from  the date of  grant and  expire seven to ten
years from date of grant.

The fair value of each stock option granted is estimated on the grant  date using the  Black-Scholes
(‘‘Black Scholes’’) option valuation model.  The  assumptions  used  to  calculate  the fair value of options
granted are evaluated and revised, as necessary, to reflect market  conditions and the Company’s
experience. These options are expensed on a straight-line  basis over the vesting  period, which is
considered to be the requisite service period.  Compensation  expense is  recognized only for those
options expected to vest, with forfeitures estimated at  the date of grant based  on the Company’s
historical experience and future expectations.

The fair value of stock-based awards to employees  is estimated on the date  of grant using the Black-
Scholes valuation with the following weighted average assumptions:

Black-Scholes Valuation Assumptions

2011

2010

2009

Employee Stock Option Plans

Expected life (years)(1)
Expected volatility(2)
Weighted average volatility
Risk-free interest rate(3)
Expected dividend yield(4)

5.76
44.27% - 48.93%
46.16%
0.89% - 2.70%
-

5.59
45.22% - 48.03%
46.56%
1.23% - 2.87%
-

5.69
35.89% - 47.54%
45.93%
1.54% - 2.73%
-

Weighted average grant date fair value

$18.06

$12.20

$6.21

(1) The expected term of the options represents the estimated period of  time until  exercise and is
based on historical experience of similar awards giving consideration to the contractual terms,
vesting schedules and expectations of  future employee behavior.

(2) Expected volatility is based on the historical volatility  of the Company’s  common stock over a

timeframe consistent with the expected life of the stock options.

(3) The risk-free interest rate is based on the implied  yield available on  U.S.  Treasury constant
maturity interest rates whose term is consistent  with  the expected life  of the stock options.

(4) The Company declared its first dividend in December  2011. Options granted  subsequent to

the declaration of the dividend reflect an expected dividend yield of 1.25%.

The assumptions used to calculate the  fair value  of  options granted  are evaluated and revised, as
necessary, to reflect market conditions  and experience.

66 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

The stock option activity from January 31, 2009  through January 28,  2012 is presented in the following
table:

Outstanding, January 31, 2009
Granted
Exercised
Forfeited / Expired

Outstanding, January 30, 2010
Granted
Exercised
Forfeited / Expired

Outstanding, January 29, 2011
Granted
Exercised
Forfeited / Expired

Outstanding, January 28, 2012

Exercisable, January 28, 2012

Shares Subject
to Options

Weighted
Average
Exercise Price
per Share

18,623,435
2,250,876
(2,369,896)
(1,160,640)

17,343,775
893,750
(3,921,238)
(622,410)

13,693,877
639,047
(2,420,960)
(253,875)

11,658,089

8,911,310

$

$

$

$

$

14.99
14.01
4.03
24.41

15.73
26.72
13.45
19.91

16.91
39.78
13.67
27.75

18.60

17.35

Weighted
Average
Remaining
Contractual
Life
(Years)

Aggregate
Intrinsic Value
(in  thousands)

5.43

$

37,135

4.76

$

138,858

4.13

$

258,697

3.45

3.04

$

$

262,995

212,219

The aggregate intrinsic value in the table  above is based on the Company’s closing stock prices for the
last business day of the period indicated.  The total intrinsic value for stock options exercised  during
2011, 2010 and 2009 was $61.3 million, $72.9 million and $44.6 million, respectively. The total fair value
of options vested during 2011, 2010 and  2009 was $12.2 million, $13.7 million and $17.5 million,
respectively. The nonvested stock option activity for the year ended January 28, 2012 is presented in
the following table:

Nonvested, January 29, 2011
Granted
Vested
Forfeited

Nonvested, January 28, 2012

Shares
Subject
to Options

Weighted
Average
Grant Date
Fair Value

$

3,518,021
639,047
(1,169,984)
(240,305)

2,746,779

$

9.00
18.06
10.42
12.50

10.20

As of January 28, 2012, total unrecognized stock-based compensation expense  related to nonvested
stock options was approximately $14.7 million, net of estimated  forfeitures,  which is  expected to be
recognized over a weighted average period of approximately 1.76  years.

The Company issues new shares of common stock upon  exercise of stock options.

Dick’s Sporting Goods, Inc.

2011 Annual Report 67

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

Additional information regarding options outstanding  as of January 28, 2012, is as follows:

Range of
Exercise Prices

$5.24 - $11.44
$12.44 - $17.98
$18.02 - $28.09
$28.23 - $40.42

$5.24 - $40.42

Shares

3,875,223
3,138,785
2,360,188
2,283,893

11,658,089

Options Outstanding

Options Exercisable

Weighted
Average
Remaining
Contractual
Life (Years)

1.69
3.39
4.46
5.47

3.45

Weighted
Average
Exercise
Price

11.24
14.42
23.51
31.76

18.60

$

Weighted
Average
Exercise
Price

11.24
14.93
22.43
28.93

17.35

Shares

3,873,723
1,692,322
1,691,508
1,653,757

8,911,310

$

Restricted Stock – The Company issues  shares of  restricted stock to eligible employees, which are subject
to forfeiture until the end of an applicable vesting period. The awards generally vest on  the third
anniversary of the date of grant, subject to the employee’s  continuing  employment as of that date.

The restricted stock activity from January 31, 2009 through January 28, 2012 is  presented  in the
following table:

Nonvested, January 31, 2009
Granted
Vested
Forfeited

Nonvested, January 30, 2010
Granted
Vested
Forfeited

Nonvested, January 29, 2011
Granted
Vested
Forfeited

Nonvested, January 28, 2012

Weighted
Average
Grant Date
Fair Value

27.33
14.23
-
22.65

19.71
26.48
-
23.12

24.11
39.54
27.12
27.12

28.16

$

$

$

Shares

373,462
481,673
-
(70,217)

784,918
1,383,273
-
(177,123)

1,991,068
658,393
(304,068)
(254,960)

2,090,433

$

As of January 28, 2012, total unrecognized stock-based compensation expense  related to nonvested
shares of restricted stock, net of estimated  forfeitures, was approximately  $22.9 million, before income
taxes, which is expected to be recognized  over a weighted average period of  approximately 1.25 years.

In March 2010, the Company issued a special grant of performance-based restricted  stock in support of
the Company’s long-term strategic initiatives. As of January 28, 2012, nonvested  restricted stock
outstanding included 719,295 shares of these performance-based awards which vest, in  whole or  in part,
at the end of a three year period upon the  successful achievement  of  pre-established  performance
criteria.

68 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

Employee Stock Purchase Plan – The Company has  an employee  stock purchase plan, which  provides
that eligible employees may purchase  shares of the  Company’s common stock at a purchase price of
85% of the lesser of the fair market  value of the stock on  the first business day or the  last business day
of the semi-annual offering period. The total number of shares issuable under the  plan is 4,620,000.
The Company suspended the ESPP in March 2009,  such that its employees were not permitted to
purchase shares under the plan subsequent to the period ended June 30,  2009.

10. Income Taxes

The components of the provision for  income taxes are as  follows  (in  thousands):

Current:

Federal
State

Deferred:
Federal
State

Total provision

2011

2010

2009

$

$

119,893
23,075

142,968

$

79,931
17,498

97,429

65,424
13,242

78,666

23,130
2,022

25,152

18,910
(905)

18,005

8,202
949

9,151

$

168,120

$

115,434

$

87,817

The provision for income taxes differs from the  amounts  computed  by applying the federal statutory
rate as  follows for the following periods:

Federal statutory rate
State tax, net of federal benefit
Other permanent items

Effective income tax rate

2011

2010

2009

35.0%
4.1%
(0.2)%

38.9%

35.0%
3.8%
-

38.8%

35.0%
4.7%
(0.4)%

39.3%

Dick’s Sporting Goods, Inc.

2011 Annual Report 69

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

Components of deferred tax assets (liabilities)  consist of the  following  as of the fiscal periods ended (in
thousands):

Store closing expense
Stock-based compensation
Employee benefits
Other accrued expenses not currently  deductible for tax purposes
Deferred rent
Insurance
Gift cards
Deferred revenue currently taxable
Non income-based tax reserves
Uncertain income tax positions
Other

Total deferred tax assets

Property and equipment
Inventory
Unrealized gains on securities available-for-sale
Intangibles

Total deferred tax liabilities

Net deferred tax asset

$

2011

2010

$

14,250
33,303
22,185
3,864
23,232
2,521
8,626
4,212
2,834
3,640
43

18,496
32,009
23,841
8,973
20,837
2,338
5,365
4,132
1,204
4,151
205

118,710

121,551

(69,186)
(14,149)
(70)
(10,409)

(93,814)

(44,879)
(16,623)
(3,996)
(9,935)

(75,433)

$

24,896

$

46,118

In 2011, of the $24.9 million net deferred tax asset, $12.3  million is  included within  current assets and
$12.6 million is included within other long-term  assets on  the Consolidated Balance Sheets.  In 2010, of
the $46.1 million net deferred tax asset,  $19.0 million is included  within current  assets and $27.1 million
is included within other long-term assets  on the  Consolidated Balance Sheets.

As of January 28, 2012, the total liability for uncertain tax positions,  including related interest  and
penalties, was approximately $21.6 million. The  following  table represents  a reconciliation  of the
Company’s total unrecognized tax benefits  balances,  excluding  interest and penalties:

Beginning of fiscal year

Increases as a result of tax positions taken  in a prior period
Decreases as a result of tax positions taken in a prior period
Increases as a result of tax positions taken in  the current

period

Decreases as a result of settlements during the  current

period

Reductions as a result of a lapse of statute of limitations

during the current period

End of fiscal year

2011

2010

2009

$

$

13,560
5,567
(52)

12,778
695
-

$

1,966

2,304

(1,757)

(667)

7,829
3,667
-

2,185

-

(592)

(1,550)

(903)

$

18,692

$

13,560

$

12,778

Included in the balance at January 28, 2012 are $8.3 million of unrecognized tax  benefits that would
impact our effective tax rate if recognized. The Company  recognizes accrued interest and penalties
related to unrecognized tax benefits in income tax expense.

70 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

As of January 28, 2012, the liability for uncertain  tax positions included $2.9 million for the accrual of
interest and penalties. During the years ended January 28,  2012, January 29, 2011 and January 30,
2010, the Company recorded $1.3 million, $1.2  million and $0.4 million, respectively, for the accrual of
interest and penalties in its Consolidated  Statements of Income. The Company has federal,  state and
local examinations currently ongoing. It  is possible  that  these examinations may be resolved within
12 months. Due to the potential for resolution of these examinations, and the expiration  of various
statutes of limitation, it is reasonably  possible that  $7.8 million  of  the Company’s gross unrecognized
tax benefits and interest at January 28, 2012 could be recognized within  the next 12  months. The
Company does not anticipate that changes  in its  unrecognized tax benefits  will  have a material impact
on the Consolidated Statements of Income  during fiscal 2012.

The Company is no longer subject to  U.S. Federal examination for  years  prior to 2008. The  Company
is no longer subject to examination in any of its major  state  jurisdictions for years prior to 2005.

11. Earnings per Common Share

The computations for basic and diluted  earnings per share  are as  follows  (in  thousands, except  per
share data):

Earnings per common share - Basic:

Net income
Weighted average common shares outstanding
Earnings per common share

Earnings per common share - Diluted:

Net income
Weighted average common shares outstanding - basic
Dilutive effect of stock-based awards

Weighted average common shares outstanding - diluted
Earnings per common share

Fiscal Year Ended

2011

2010

2009

$

$

$

$

263,906
120,232
2.19

263,906
120,232
5,536

125,768
2.10

$

$

$

$

182,077
116,236
1.57

182,077
116,236
5,488

121,724
1.50

$

$

$

$

135,359
113,184
1.20

135,359
113,184
4,771

117,955
1.15

For fiscal years 2011, 2010 and 2009,  0.6 million, 3.2 million and 6.4  million shares, respectively,  were
attributable to outstanding stock-based awards  that were  excluded from the calculation of diluted
earnings per share because their inclusion would have  been anti-dilutive.

12. Investments

In April 2001, the Company entered into a  10-year Internet commerce agreement with  GSI. In August
2008, the Company amended its agreement with GSI, which extended the  term of the agreement  to
February 1, 2024. Under the terms of  the  amended agreement,  the Company assumed operational
responsibility for its Internet commerce business effective February 1, 2009,  including merchandise
procurement, assortment and pricing, while GSI  became primarily  responsible  for website hosting and
maintenance, order fulfillment and customer  service.  GSI is  paid  a  transaction fee by the Company
based on the value and type of orders placed through the  website.

During  fiscal 2011, the Company realized  a pre-tax gain  of $13.9 million resulting from  the sale  of its
remaining available-for-sale securities held  in GSI, in  connection with GSI’s acquisition by eBay, Inc.
There were no sales of the Company’s investment  in GSI during fiscal 2010 and 2009.

Dick’s Sporting Goods, Inc.

2011 Annual Report 71

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

13. Retirement Savings Plans

The Company’s retirement savings plan, established  pursuant to Section 401(k)  of  the Internal Revenue
Code, covers regular status full-time  hourly and salaried employees as of their date  of  hire and
part-time regular employees that have  worked 1,000 hours or  more in a  year and attained 21 years of
age. Under the terms of the retirement savings plan, the Company may  make  a discretionary matching
contribution equal to a percentage of  each  participant’s  contribution, up to 10% of the  participant’s
compensation. The Company’s discretionary matching contribution  percentage is typically 50%. Total
employer contributions recorded under the plan,  net of forfeitures was  $4.9 million,  $5.5 million and
$3.6 million for fiscal 2011, 2010 and 2009,  respectively.

The Company also has non-qualified deferred compensation plans for highly compensated employees
whose contributions are limited under qualified defined  contribution plans. Amounts contributed and
deferred under the deferred compensation plans are credited or charged with the performance of
investment options offered under the plans and elected by the participants. In the  event of bankruptcy,
the assets of these plans are available  to  satisfy the  claims of general  creditors. The  liability  for
compensation deferred under the Company’s plans  was  $27.1 million and $18.6 million at  January 28,
2012 and January 29, 2011, respectively,  and is included within long-term liabilities on the Consolidated
Balance Sheets. Total employer contributions recorded  under these plans, net of forfeitures was
$0.2 million, $3.8 million and $0.6 million for fiscal 2011,  2010  and 2009, respectively.

14. Commitments and Contingencies

The Company enters into licensing agreements  for the  exclusive  or preferential rights to use certain
trademarks extending through 2020. Under  specific agreements, the Company  is obligated to pay
annual guaranteed minimum royalties.  The  aggregate amount of required payments at January  28, 2012
is as follows (in thousands):

Fiscal Year

2012
2013
2014
2015
2016
Thereafter

Total

$

19,406
16,658
18,430
5,257
5,623
18,552

$

83,926

Also, the Company is required to pay additional royalties when the  royalties that are  based on  the
qualified purchases or retail sales (depending on the agreement) exceed the guaranteed minimum. The
aggregate payments made under these agreements requiring minimum guaranteed contractual amounts
were $9.0 million, $11.4 million and $12.6 million during fiscal 2011, 2010 and 2009, respectively.

The Company also has certain naming rights,  marketing, and other  commitments  extending through
2026 of $103.6 million. Payments under  these  commitments were $61.0  million during fiscal 2011.
Payments under these commitments are scheduled to be made  as follows:  fiscal 2012, $42.6  million;
fiscal 2013, $13.3 million; fiscal 2014, $8.4  million; fiscal 2015,  $7.9 million; fiscal 2016,  $3.7 million; and
thereafter, $27.7 million.

In December 2009, the Company entered into an asset  assignment agreement  with a related party. The
Company made deposits totaling $8 million in fiscal 2009  and $5  million  in fiscal 2011  under the

72 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

assigned purchase agreement. All deposits are  attributed to  the  total  purchase price of $59.5 million,
which  is payable in increments through 2013. If the  agreement is  terminated prior to the  delivery date,
up to $3.5 million of the deposits are non-refundable.

The Company is involved in legal proceedings incidental to  the normal conduct  of its  business.
Although the outcome of any pending  legal proceedings cannot be predicted with certainty,
management believes that adequate insurance coverage is  maintained and that the  ultimate resolution
of these  matters will not have a material adverse effect  on the Company’s liquidity, financial position or
results of operations.

15. Fair Value Measurements

Fair value is defined as the price that  would be received to  sell an asset or paid to transfer a  liability in
an orderly transaction between market  participants  at the  measurement date (an  exit price). ASC 820,
Fair Value Measurement and Disclosures, outlines a  valuation  framework and creates a fair value
hierarchy in order to increase the consistency  and  comparability of fair value measurements and  the
related disclosures and prioritizes the inputs  used  in measuring  fair value as follows:

Level 1: Observable inputs such as quoted prices in  active markets;

Level 2: Inputs, other than quoted prices in  active  markets, that  are  observable either  directly  or

indirectly; and

Level 3: Unobservable inputs in which  there is little or no market data,  which require  the reporting

entity to develop its own assumptions.

Assets  measured at fair value on a recurring basis as  of January  28, 2012  and January 29, 2011 are set
forth in the table below:

Description

As  of January 28, 2012
Assets:

Deferred compensation plan assets held  in trust (see

Note 13)

Total assets

As  of January 29, 2011
Assets:

Unregistered common stock of GSI Commerce  (see

Note 12)

Deferred compensation plan assets held  in trust (see

Note 13)

Total assets

Level 1

Level 2

Level  3

$

$

$

$

27,102

27,102

$

$

10,789

$

18,641

29,430

$

-

-

-

-

-

$

$

$

$

-

-

-

-

-

The Company uses quoted prices in active markets  to  determine the  fair  value of the aforementioned
assets determined to be Level 1 instruments. There  were no transfers  between  Level  1, 2 or  3 during
fiscal 2011.

The fair value of cash and cash equivalents,  accounts receivable, accounts payable and certain other
liabilities approximated book value due to the short-term nature  of these  instruments at both
January 28, 2012 and January 29, 2011.

Dick’s Sporting Goods, Inc.

2011 Annual Report 73

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

16. Quarterly Financial Information  (Unaudited)

Summarized quarterly financial information  for fiscal 2011 and 2010 is  as follows (in thousands, except
earnings per share data):

Net sales
Gross profit(1)
Income from operations
Net income
Earnings per common share:

Basic(1)
Diluted

Weighted average common shares

outstanding:
Basic
Diluted

Net sales
Gross profit
Income from operations
Net income
Earnings per common share:

Basic(1)
Diluted

Weighted average common shares

outstanding:
Basic
Diluted

First
Quarter

1,113,849
330,443
64,442
37,498

0.31
0.30

119,361
125,367

First
Quarter

1,047,531
302,220
46,992
26,209

0.23
0.22

$

$
$

$

$
$

Fiscal 2011

Second
Quarter

1,306,695
401,075
111,691
73,848

0.61
0.59

Third
Quarter

1,179,702
350,591
71,562
41,484

0.34
0.33

$

$
$

120,207
125,836

120,432
125,552

Fiscal 2010

Second
Quarter

1,226,063
360,145
88,058
51,516

0.44
0.43

Third
Quarter

1,078,984
307,071
28,208
16,863

0.15
0.14

$

$
$

$

$
$

$

$
$

Fourth
Quarter

1,611,556
512,771
184,325
111,076

0.92
0.88

120,928
126,316

Fourth
Quarter

1,518,914
479,594
145,991
87,489

0.74
0.71

$

$
$

$

$
$

115,155
120,387

115,815
121,039

116,024
121,408

117,952
124,063

(1) Quarterly results for fiscal 2011 and 2010  do not add to full year results due to rounding.

17. Subsequent Event

On February 13, 2012, the Company’s  Board of Directors declared a quarterly cash dividend in the
amount of $0.125 per common share  payable  on March 30, 2012 to stockholders of  record as of the
close of business on March 2, 2012.

74 Dick’s Sporting Goods, Inc.

2011 Annual Report

SIGNATURES

Pursuant to the requirements of Section  13 or 15(d)  of  the Securities Exchange Act of 1934,  the
registrant has duly caused this report to be signed  on its behalf  by the undersigned,  thereunto duly
authorized.

DICK’S SPORTING GOODS, INC.
(Registrant)

By: /s/ TIMOTHY E. KULLMAN
Timothy E. Kullman
Executive Vice President – Finance, Administration  and Chief  Financial Officer
Date: March 16, 2012

Pursuant to the requirements of the Securities Exchange Act of  1934, the report has  been signed  below
by the following persons on behalf of  the registrant and in the capacities  and on the date indicated.

SIGNATURE

CAPACITY

/s/ EDWARD W. STACK

 Edward W. Stack

/s/ TIMOTHY E. KULLMAN

 Timothy E. Kullman

/s/ JOSEPH R. OLIVER

 Joseph R. Oliver

/s/ WILLIAM J. COLOMBO

 William  J. Colombo

/s/ EMANUEL CHIRICO

 Emanuel Chirico

/s/ JACQUALYN A. FOUSE

 Jacqualyn A. Fouse

/s/ WALTER ROSSI

 Walter Rossi

Chairman, Chief Executive Officer
and Director

Executive Vice President –
Finance, Administration and Chief
Financial Officer (principal
financial officer)

Senior Vice President – Chief
Accounting Officer (principal
accounting officer)

DATE

March  16, 2012

March 16, 2012

March 16, 2012

Vice Chairman and Director

March  16, 2012

Director

Director

Director

March 16, 2012

March 16, 2012

March 16, 2012

/s/ LAWRENCE J. SCHORR

Director

March 16, 2012

 Lawrence J. Schorr

/s/ LARRY D. STONE

 Larry D. Stone

/s/ ALLEN R. WEISS
 Allen R. Weiss

Director

Director

March 16, 2012

March 16, 2012

Dick’s Sporting Goods, Inc.

2011 Annual Report 75

REPORT OF INDEPENDENT REGISTERED  PUBLIC  ACCOUNTING FIRM

To the Board of Directors and Stockholders  of
Dick’s Sporting Goods, Inc.
Pittsburgh, Pennsylvania

We  have audited the consolidated financial  statements  of  Dick’s Sporting Goods,  Inc. and  subsidiaries
(the ‘‘Company’’) as of January 28, 2012 and January 29, 2011,  and for each of the  three years in the
period ended January 28, 2012, and the Company’s internal control  over financial  reporting as of
January 28, 2012, and have issued our reports thereon dated March  16, 2012;  such reports  are included
elsewhere in this Annual Report on Form  10-K. Our audits also included the consolidated financial
statement schedule of the Company listed in Item  15. This consolidated  financial statement schedule is
the responsibility of the Company’s management. Our  responsibility is to express an opinion based on
our  audits. In our opinion, such consolidated financial statement schedule, when  considered in relation
to the basic consolidated financial statements taken as a  whole, presents  fairly, in  all  material  respects,
the information set forth therein.

/s/ Deloitte & Touche LLP

Pittsburgh, Pennsylvania
March 16, 2012

76 Dick’s Sporting Goods, Inc.

2011 Annual Report

DICK’S SPORTING GOODS, INC. AND SUBSIDIARIES

SCHEDULE II

VALUATION AND QUALIFYING ACCOUNTS

(Dollars in thousands)

Fiscal 2009
Inventory reserve
Allowance for doubtful accounts
Reserve for sales returns

Fiscal 2010
Inventory reserve
Allowance for doubtful accounts
Reserve for sales returns

Fiscal 2011
Inventory reserve
Allowance for doubtful accounts
Reserve for sales returns

Balance  at Charged to
Costs and
Beginning
Expenses
of  Period

Deductions

Balance at
End
of Period

$

$

$

$

$

$

25,367
3,259
2,319

20,409
4,203
2,727

19,107
2,922
3,670

$

$

$

13,923
6,519

408 (1)

4,583
4,383

943 (1)

4,199
4,299

201 (1)

(18,881) $
(5,575)
-

20,409
4,203
2,727

(5,885) $
(5,664)
-

19,107
2,922
3,670

(7,685) $
(4,777)
-

15,621
2,444
3,871

(1) Represents increase  (decrease) in  the required  reserve  based  upon  the  Company’s  evaluation  of  anticipated
merchandise returns.

Dick’s Sporting Goods, Inc.

2011 Annual Report 77

Index to Exhibits

Exhibit
Number

3.1

Description

Method of Filing

Amended and Restated Certificate  of
Incorporation

3.2

Amendment to the Amended and  Restated
Certificate of Incorporation, dated as  of
June 10, 2004

3.3

Form of Amended and Restated Bylaws

4.2

Form of Stock Certificate

10.1

Associate Savings and Retirement Plan

10.2

Registrant’s 1992 Stock Option Plan

Incorporated by reference to Exhibit 3.1
to the Registrant’s Registration Statement
on Form S-8, File  No. 333-100656, filed
on October 21, 2002

Incorporated by reference to Exhibit 3.1
to the Registrant’s Form 10-Q, File
No. 001-31463, filed on September 9,
2004

Incorporated by reference to Exhibit 3.4
to the Registrant’s Statement on
Form S-1, File No. 333-96587, filed on
July 17, 2002

Incorporated by reference to Exhibit 4.1
to the Registrant’s Statement on
Form S-1, File No. 333-96587, filed on
July 17, 2002

Incorporated by  reference to Exhibit 10.1
to the Registrant’s Statement on
Form S-1, File No. 333-96587, filed on
July 17, 2002

Incorporated by reference to Exhibit 10.4
to the Registrant’s Statement on
Form S-1, File No. 333-96587, filed on
July 17, 2002

10.3

10.4

10.5

Form of Agreement entered into between
Registrant and various executive officers, which Exhibit 10.10 to the Registrant’s
sets forth form of severance

Incorporated by reference  to

Statement on Form S-1, File
No. 333-96587, filed on July 17, 2002

Form of Option Award entered into between
Registrant and various executive officers,
directors and employees

Incorporated by reference  to  Exhibit  10.9
to the  Registrant’s Form 10-K, File
No. 001-31463, filed on April 8, 2004

Option Agreement between  Registrant and
Edward W. Stack

Incorporated by reference  to
Exhibit 10.12 to the Registrant’s
Statement on Form S-1, File
No. 333-96587, filed on July 17, 2002

Incorporated by reference  to
Exhibit 10.12 to the Registrant’s
Form 10-K, File No. 001-31463, filed on
April 8, 2004

10.6

Option Agreement between  Registrant and
Edward W. Stack

78 Dick’s Sporting Goods, Inc.

2011 Annual Report

10.7

10.8

Amended and Restated Lease Agreement,
originally dated February 4, 1999, for
distribution center located in Smithton,
Pennsylvania, effective as of May 5, 2004,
between Lippman & Lippman, L.P., Martin and
Donnabeth Lippman and Registrant

Amended and Restated Lease Agreement
originally dated August 31, 1999, for
distribution center located in Plainfield,
Indiana, effective as of November 30,  2005,
between CP Gal Plainfield, LLC and
Registrant

10.9

Registrant’s Supplemental Smart  Savings Plan

10.10

Golf Galaxy, Inc. Amended and Restated 1996
Stock Option and Incentive Plan

10.11

Golf Galaxy, Inc. 2004 Stock  Incentive  Plan

Incorporated by  reference to Exhibit 10.5
to the Registrant’s Form 10-Q, File
No. 001-31463, filed on  September 9,
2004

Incorporated by  reference to
Exhibit 10.22 to Registrant’s Form 10-K,
File No.  001-31463, filed on March 23,
2006

Incorporated by reference  to  Exhibit  10.1
to the Registrant’s Current Report on
Form 8-K, File No. 001-31463, filed on
July 6, 2006

Incorporated  by reference  to  Exhibit  4.1
to the Registrant’s Statement on
Form S-8, File No. 333-140713, filed on
February 14, 2007

Incorporated by reference  to  Exhibit  4.2
to the Registrant’s Statement on
Form S-8, File No. 333-140713, filed on
February 14, 2007

10.12

Offer Letter between Dick’s  Sporting
Goods,  Inc. and Timothy E. Kullman,  dated
February 5, 2007, as amended by letter dated
February 9, 2007

Incorporated by reference to Exhibit 10.1
to  the Registrant’s Current  Report on
Form  8-K, File No.  001-31463,  filed on
March 20, 2007

10.13

First Amendment to Registrant’s Supplemental
Smart Savings Plan

10.14

10.15

Registrant’s Amended and Restated Officers’
Supplemental Savings Plan, dated
December 12, 2007

First Amendment to Registrant’s Amended and
Restated Officers’ Supplemental Savings Plan,
dated March 27, 2008

10.16

Written Description of Performance  Incentive
Awards

Incorporated  by reference  to  Exhibit  10.7
to the Registrant’s Form 10-Q, File
No. 001-31463, filed on June 6, 2007

Incorporated by reference  to
Exhibit 10.35 to the Registrant’s
Form 10-K, File No. 001-31463, filed on
March 27, 2008

Incorporated by reference  to
Exhibit 10.36  to  the Registrant’s
Form 10-K, File No. 001-31463, filed on
March 27, 2008

Incorporated  by reference to
Exhibit 10.38 to the Registrant’s
Form 10-K, File No. 001-31463, filed on
March 27, 2008

Dick’s Sporting Goods, Inc.

2011 Annual Report 79

10.17

Registrant’s Amended and Restated 2002  Stock
and Incentive Plan

10.18

Golf Galaxy, Inc. Amended and Restated 2004
Stock Incentive Plan

10.19

Amendment to Registrant’s 1992 Stock Option
Plan

Incorporated by reference  to  Appendix A
to the Registrant’s Schedule 14A, File
No. 001-31463, filed on May 7, 2008

Incorporated  by reference  to  Exhibit  4.2
to the Registrant’s Form 10-Q, File
No. 001-31463, filed on May 22, 2008

Incorporated  by reference to Exhibit 4.3
to the Registrant’s Form 10-Q, File
No. 001-31463, filed on May 22, 2008

10.20

Amendment to Golf Galaxy,  Inc.’s Amended
and Restated 1996 Stock Option and Incentive
Plan

Incorporated  by reference to Exhibit 4.4
to the Registrant’s Form 10-Q, File
No. 001-31463, filed on May 22, 2008

10.21

Second Amendment to Registrant’s
Supplemental Smart Savings Plan

10.22

Third Amendment to Registrant’s
Supplemental Smart Savings Plan

10.23

Second Amendment to Registrant’s Amended
and Restated Officers’ Supplemental Savings
Plan, dated as of December 4, 2008

10.24

Amended and Restated Employee Stock
Purchase Plan

Incorporated by reference to Exhibit 10.1
to the Registrant’s Form 10-Q, File
No. 001-31463, filed on May 22, 2008

Incorporated by reference to Exhibit 10.2
to the Registrant’s Form 10-Q, File
No. 001-31463, filed on May 22, 2008

Incorporated by  reference to
Exhibit 10.46  to  the Registrant’s
Form 10-K, File No. 001-31463, filed on
March 20, 2009

Incorporated  by reference to Appendix A
to the Registrant’s Definitive Proxy
Statement, File No. 001-31463, filed on
May 3, 2007

10.25

First Amendment to the Amended  and
Restated Employee Stock Purchase Plan,  dated Exhibit 10.48 to the Registrant’s
as of December 4, 2008

Incorporated by reference  to

Form 10-K, File No. 001-31463, filed on
March 20, 2009

10.26

Form of Long-Term Performance Based
Restricted Stock Award

10.27

10.28

Form of Restricted Stock Award Agreement
granted under Registrant’s Amended  and
Restated 2002 Stock and Incentive Plan

Aircraft  Charter Agreement, dated
December 19, 2011 between Registrant and
Corporate Air, LLC

Incorporate by reference  to  Exhibit  10.43
to the Registrant’s Form 10-K, File
No. 001-31463, filed on March 18, 2010

Incorporated by  reference to Exhibit 10.1
to the Registrant’s Current Report  on
Form  8-K, File  No. 001-31463, filed on
November 15, 2011

Incorporated by reference to Exhibit 10.1
to the  Registrant’s Current Report on
Form 8-K, File No. 001-31463, filed on
December 22, 2011

80 Dick’s Sporting Goods, Inc.

2011 Annual Report

10.29

10.30

10.31

21

23.1

31.1

31.2

32.1

Credit Agreement, dated as of  December 5,
2011, among Registrant, the guarantors named
therein, Wells Fargo Bank, National
Association, as administrative agent, collateral
agent, letter of credit issuer and swing line
lender, the lenders party thereto, PNC  Bank,
National Association, as syndication agent,
Bank of America, N.A., JPMorgan Chase
Bank, N.A. and U.S. Bank, National
Association, as co-documentation agents,  and
Wells Fargo Capital Finance, LLC and PNC
Capital Markets, LLC, as joint lead arrangers
and joint book managers.

Offer Letter between the Company  and
Lauren R. Hobart, Senior Vice President and
Chief Marketing Officer

Lease Agreement originally dated June 25,
2007, for distribution center located in  East
Point, Georgia, between Duke Realty Limited
Partnership and Registrant, as amended,
supplemented or modified as of March  16,
2012

Subsidiaries

Consent of Deloitte & Touche  LLP

Certification of Edward W. Stack, Chairman
and Chief Executive Officer, dated as of
March 16, 2012 and made pursuant to
Rule 13a-14(a) of the Securities Exchange Act
of 1934, as amended

Certification of Timothy E.  Kullman, Executive
Vice President – Finance, Administration and
Chief Financial Officer, dated as of March 16,
2012 and made pursuant to Rule 13a-14(a) of
the Securities Exchange Act of 1934, as
amended

Certification of Edward W. Stack, Chairman
and Chief Executive Officer, dated as of
March 16, 2012 and made pursuant to
Section  1350, Chapter 63 of Title 18, United
States Code, as adopted pursuant to
Section  906 of the Sarbanes-Oxley Act  of 2002

Incorporated by reference  to  Exhibit  10.1
to the Registrant’s Current Report  on
Form 8-K, File No. 001-31463, filed on
December 6, 2011

Filed  herewith

Filed herewith

Filed herewith

Filed herewith

Filed herewith

Filed herewith

Filed herewith

Dick’s Sporting Goods, Inc.

2011 Annual Report 81

32.2

Certification of Timothy E.  Kullman, Executive
Vice President – Finance, Administration and
Chief Financial Officer, dated as of March 16,
2012 and made pursuant to Section 1350,
Chapter 63 of Title 18, United States  Code,  as
adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002

Filed herewith

101.INS XBRL Instance Document

Furnished herewith

101.SCH XBRL Taxonomy Extension  Schema  Document

Furnished  herewith

101.CAL XBRL Taxonomy Calculation  Linkbase

Furnished herewith

Document

101.PRE XBRL Taxonomy Presentation  Linkbase

Furnished herewith

Document

101.LAB XBRL  Taxonomy Label Linkbase Document

Furnished herewith

101.DEF XBRL Taxonomy Definition  Linkbase

Furnished herewith

Document

Attached as Exhibits 101 to this report are the following financial statements  from the Company’s
Annual Report on Form 10-K for the year  ended January 28, 2012 formatted in XBRL  (‘‘eXtensible
Business Reporting Language’’): (i) the Consolidated Statements of Income, (ii)  the Consolidated
Balance Sheets, (iii) the Consolidated Statements of Comprehensive Income, (iv) the Consolidated
Statements of Changes in Stockholders’ Equity, (v) the Consolidated Statements of Cash Flows, and
(vi) related notes to these financial statements.

The XBRL related information in Exhibits 101 to this Annual Report on Form 10-K shall not be
deemed ‘‘filed’’ or a part of a registration  statement  or  prospectus for purposes  of  Section 11 or  12 of
the Securities Act of 1933, as amended, and is not filed for purposes  of  Section 18 of the  Securities
Exchange Act of 1934, as amended, or  otherwise subject  to the liabilities of those  sections.

82 Dick’s Sporting Goods, Inc.

2011 Annual Report

This Page Intentionally Left Blank

Dick’s Sporting Goods, Inc. | 2011 Annual Report   83

Reconciliation of Non-GAAP Financial Measures

This Annual Report to Stockholders contains certain non-GAAP financial information. The adjusted financial information is considered 
non-GAAP and is not preferable to GAAP financial information; however, the Company believes this information provides additional 
measures of performance that the Company’s management, analysts and investors can use to compare core operating results 
between reporting periods.  The Company has provided reconciliations below for EBITDA, ROIC, net income and earnings per share 
adjusted to exclude a gain on sale of investment, the impact of a litigation settlement, Golf Galaxy store closing costs and merger  
and integration costs.  

EBITDA

EBITDA should not be considered as an alternative to net income or any other GAAP measure of performance or liquidity and may 
not be comparable to similarly titled measures reported by other companies.  EBITDA is a key metric used by the Company that 
provides a measurement of profitability that eliminates the effect of changes resulting from financing decisions, tax regulations  
and capital investments.

(dollars in thousands) 

2011 

2011 
Adjusted  

2010 

2010 
Adjusted 

2009 

2009 
Adjusted

 $ 

Net income 
Provision for income taxes 
Interest expense 
Depreciation and amortization 
 $ 
EBITDA   
  GAAP EBITDA % increase over prior year 
  Adjusted EBITDA % increase over prior year 

263,906  
 168,120  
 13,868  
 116,581  
562,475  

 $ 

 $ 

253,879  
 162,099  
 13,868  
 116,581  
546,427  

 $ 

 $ 

182,077  
 115,434  
 14,016  
 110,394  
421,921  

 $ 

 $ 

198,396  
 126,312  
 14,016  
 110,394  
449,118  

 $ 

 $ 

135,359  
 87,817  
 4,543  
 100,948  
328,667  

 $ 

 $ 

141,427 
 91,862 
 4,543 
 98,470 
336,302 

33%  
22%  

28% 
34% 

EBITDA Fiscal 2011 (Adjusted) 1 
Net income 
Provision for income taxes 
Interest expense 
Depreciation and amortization 
EBITDA   

Fiscal 2011 
263,906  
 168,120  
 13,868  
 116,581  
562,475  

$ 

$ 

$ 

$ 

Less: 
Gain on sale 
of investment  

Less: 
Litigation settlement 

(8,738)  $ 
 (5,162) 
 -  
 -  
(13,900)  $ 

(1,289)  $ 

 (859) 
 -  
 -  
(2,148)  $ 

Results adjusted for 
gain on sale of 
investment and  
litigation settlement
253,879 
 162,099 
 13,868 
 116,581 
546,427 

1 Presents EBITDA adjusted for a gain on sale of investment and a partial reversal of litigation settlement costs previously accrued during fiscal 2010.

EBITDA Fiscal 2010 (Adjusted) 2 
Net income 
Provision for income taxes 
Interest expense 
Depreciation and amortization 
EBITDA   

$ 

$ 

Fiscal 2010 
182,077 
 115,434 
 14,016 
 110,394 
421,921 

$ 

$ 

Add: 
Golf Galaxy 
store closing costs  

9,826   $ 
6,550 
– 
– 
16,376  $ 

2 Presents EBITDA adjusted for Golf Galaxy store closing costs and a litigation settlement charge.

Litigation 
settlement charge 

Results adjusted for 
Add:  Golf Galaxy store closing 
costs and litigation 
settlement charge
198,396
126,312 
14,016 
110,394 
449,118

6,493   $ 
4,328 
– 
– 
10,821   $ 

EBITDA Fiscal 2009 (Adjusted) 3 
Net income 
Provision for income taxes 
Interest expense 
Depreciation and amortization 
EBITDA   

3 Presents EBITDA adjusted for merger and integration costs.

84   Dick’s Sporting Goods, Inc. | 2011 Annual Report

  $ 

  $ 

Merger and 
integration costs 

6,068   $ 
4,045 
- 

Add:  Results adjusted 
for merger and 
integration costs
141,427
91,862
4,543
 98,470
336,302 

(2,478)   
7,635   $ 

Fiscal 2009 
135,359   $ 
 87,817 
 4,543 
 100,948 
328,667   $ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-GAAP Net Income and Earnings Per Share Reconciliation

2011 

2010 

2009 

2008 

2007 

2006

(Dollars in thousands)

Net income (loss) 
Impairment of goodwill and other  

intangible assets, after tax 

Impairment of store assets, after tax 
Merger and integration costs, after tax 
Gain on sale of asset, after tax 
Golf Galaxy store closing costs, after tax 
Litigation settlement charge, after tax 
Gain on sale of investment, after tax 
  Adjusted net income 

Net income for ROIC calculation 
Interest expense, after tax 
Rent expense, net, after tax 
 Net income for ROIC after  
  adjustments (numerator) 

 $ 

263,906  

 $ 

182,077  

 $ 

135,359  

 $ 

(39,865) 

 $ 

150,566   $ 

108,473 

 -  
 -  
 -  
 -  
 -  
 (1,289) 
 (8,738) 
 253,879  

 253,879  
 8,321  
 216,201  

 -  
 -  
 -  
 -  
 9,826  
 6,493  
 -  
 198,396  

 198,396  
 8,410  
 208,411  

 -  
 -  
 6,068  
 -  
 -  
 -  
 -  
 141,427  

 141,427  
 2,726  
 203,984  

 143,888  
 17,774  
 12,341  
 (1,414) 
 -  
 -  
 -  
 132,724  

 132,724  
 10,458  
 191,538  

 -  
 -  
 -  
 -  
 -  
 -  
 -  
 150,566  

 150,566  
 12,483  
 161,045  

 - 
 - 
 - 
 - 
 - 
 - 
 - 
 108,473 

 108,473 
 10,711 
 123,473 

 $ 

478,401  

 $ 

415,217  

 $ 

348,137  

 $ 

334,720  

 $ 

324,094   $ 

242,657 

Total stockholders’ equity 
Total debt including capital and  
  financing lease obligations 
Operating leases capitalized  
  at 8x annual rent expense 
Total debt and operating leases capitalized  
  at 8x annual rent expense 

 $  1,632,745  

 $  1,363,581  

 $  1,083,227  

 $ 

893,577  

 $ 

894,303   $ 

632,099

 159,022  

 140,841  

 142,243  

 181,543  

 173,558  

 166,086 

  2,882,682  

 2,778,812  

 2,719,789  

 2,553,843  

 2,140,138  

 1,646,311 

  3,041,704  

 2,919,653  

 2,862,032  

 2,735,386  

 2,313,696  

 1,812,397 

Total capital (total stockholders’ equity  
  + total debt and operating leases  
  capitalized at 8x annual rent expense) 
Average total capital (denominator)1 
ROIC 
ROIC using GAAP amounts 2 

  4,674,449  
 $  4,478,841  
10.7% 
10.9% 

 4,283,234  
 $  4,114,246  
10.1% 
9.7% 

 3,945,259  
 $  3,787,111  
9.2% 
9.0% 

 3,628,963  
 $  3,418,481  

 3,207,999  
 $  2,826,247  

 2,444,496 
 $  2,304,765 
10.5%
10.5%

11.5%  
11.5%  

9.8%  
4.7%  

1  Average total capital is calculated as the sum of the current and prior year ending total capital divided by two. 

2  ROIC using GAAP amounts was derived as the quotient of GAAP Net income (loss) for ROIC not adjusted (numerator) and average total capital.

Dick’s Sporting Goods, Inc. | 2011 Annual Report   85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-GAAP Net Income and Earnings Per Share Reconciliation

Year Ended January 28, 2012 

(In thousands, except per share data)

Net sales 
Cost of goods sold, including occupancy and distribution costs 

  Gross Profit 

Selling, general and administrative expenses 
Pre-opening expenses 

Income From Operations 

Gain on sale of investment 
Interest expense 
Other expense 

Income Before Income Taxes 

Provision for income taxes 

  Net Income  

As Reported 

Gain on 
Sale of 
Investment1 

Litigation 
Settlement2 

Non-GAAP 
Total

 $ 

  $  5,211,802  
 3,616,921 
 1,594,881  
 1,148,268  
 14,593  
 432,020  
 (13,900)   
 13,868  
 26  
 432,026  
 168,120  
263,906   $ 

  $ 

 $ 

- 
 -  
 -  
 -  
 -  
 -  
 13,900  
 -  
 -  

 (13,900)   
 (5,162)   
(8,738)   $ 

 (2,148)   

- 
 -  
 -  
 2,148  
 -  

 $  5,211,802
 3,616,921 
 1,594,881 
 1,150,416 
 14,593 
 429,872 
- 
 13,868 
 26 
 415,978 
 162,099 
(1,289)   $  253,879 

 (2,148)   
 (859)   

 -  
 -  
 -  

Earnings Per Common Share:
  Basic   
  Diluted 
Weighted Average Common Shares Outstanding:
  Basic   
  Diluted 

  $ 
  $ 

2.19  
2.10  

 120,232  
 125,768  

 $ 
 $ 

2.11 
2.02 

 120,232 
 125,768

1   During the second quarter of 2011, the Company recorded a pre-tax gain of $13.9 million relating to the sale of available-for-sale securities. 

2   During the third quarter of 2011, the Company funded claims submitted by class members of a wage and hour class action lawsuit as part of a court approved 

settlement. The settlement funding was $2.1 million lower than the previous estimate of $10.8 million, recognized in the fourth quarter of 2010. 

  The provision for income taxes for the aforementioned adjustments was calculated at 40%, which approximates the Company’s blended tax rate.

86   Dick’s Sporting Goods, Inc. | 2011 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-GAAP Net Income and Earnings Per Share Reconciliation

Year Ended January 29, 2011 

(In thousands, except per share data)

Net sales 
Cost of goods sold, including occupancy and distribution costs 

  Gross Profit 

Selling, general and administrative expenses 
Pre-opening expenses 

Income From Operations 

Interest expense 
Other income 

Income Before Income Taxes 

Provision for income taxes 

  Net Income  

Earnings Per Common Share:
  Basic    
  Diluted     
Weighted Average Common Shares Outstanding:
  Basic    
  Diluted 

As Reported 

Golf Galaxy 
Store Closing 
Costs1 

Litigation 
Settlement 
Charge2 

Non-GAAP 
Total

–  $ 
– 
– 

(16,376)   

– 
 16,376  
– 
– 
 16,376  
 6,550  
9,826   $ 

  $  4,871,492   $ 

3,422,462  
 1,449,030 
 1,129,293 
10,488  
 309,249  
 14,016  
 (2,278)   

 297,511  
 115,434  
182,077  

 $ 

1.57  
1.50  

116,236  
121,724  

  $ 

  $ 
  $ 

(10,821)   

–  $  4,871,492
3,422,462
– 
1,449,030
– 
1,102,096
10,488
 336,446
14,016
(2,278)
 324,708 
 126,312 
198,396 

– 
 10,821 
– 
 – 
 10,821  
 4,328  
6,493  $ 

  $ 
  $ 

1.71 
1.63 

 116,236 
 121,724 

1  Golf Galaxy store closing costs include the Company’s lease exposure relating to the closure of 12 underperforming Golf Galaxy stores in the third quarter of 2010.  

2  During the fourth quarter of 2010, the Company recorded a pre-tax charge of $10.8 million relating to a litigation settlement.

  The provision for income taxes for the aforementioned adjustments were calculated at 40%, which approximates the Company’s blended tax rate. 

Dick’s Sporting Goods, Inc. | 2011 Annual Report   87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 Non-GAAP Net Income and Earnings Per Share Reconciliation

Year Ended January 30, 2010 

(In thousands, except per share data)

Net sales 
Cost of goods sold, including occupancy and distribution costs 

  Gross Profit 

Selling, general and administrative expenses 
Merger and integration costs 
Pre-opening expenses 

Income From Operations 

Interest expense 
Other income 

Income Before Income Taxes 

Provision for income taxes 

  Net Income  

Earnings Per Common Share:
  Basic    
  Diluted     
Weighted Average Common Shares Outstanding: 
  Basic    
  Diluted 

As Reported 

Merger and 
Integration 
Costs1 

Non-GAAP 
Total

   $  4,412,835   $ 
3,195,899 
 1,216,936 
 972,025 
 10,113  
9,227 
 225,571  
 4,543 
 (2,148)   

  $ 

  $ 
  $ 

 223,176  
 87,817  
135,359   $ 

1.20  
1.15  

113,184  
117,955  

 (10,113)   

–  $  4,412,835 
3,195,899 
– 
1,216,936 
– 
972,025 
– 
–
9,227 
 235,684 
4,543 
 (2,148)
 233,289 
 91,862 
141,427 

– 
 10,113 
– 
– 
 10,113  
 4,045  
6,068   $ 

 $ 
 $ 

1.25 
1.20 

 113,184 
 117,955 

1  Costs related to the integration of Chick’s Sporting Goods’ operations and include duplicative administrative costs, management, advertising and severance expenses 
associated with the conversions from Chick’s Sporting Goods stores to Dick’s Sporting Goods stores. The provision for income taxes was calculated at 40%, which 
approximates the Company’s blended tax rate. 

88   Dick’s Sporting Goods, Inc. | 2011 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Comparison of Cumulative Total Returns

The following graph compares the performance of the Company’s common stock with the performance of the Standard & Poor’s 500 
Composite Stock Price Index (the “S&P 500”) and the S&P Specialty Retail Index for the periods indicated below. The graph assumes 
that $100 was invested on February 2, 2007 in the Company’s common stock, the S&P 500 and the S&P Specialty Retail Index and that 
all dividends were reinvested.

■

Dick’s Sporting Goods (DKS)

■

S&P 500

■

S&P Specialty Retail Index

150

100

50

X
E
D
N

I

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DATE OF CLOSING PRICE

The stock performance graph is not necessarily indicative of future performance.

Dick’s Sporting Goods, Inc. | 2011 Annual Report   89

 
 
 
CORPORATE AND STOCkhOlDER  INFORmATION

Non-GAAP Financial measures

For any non-GAAP financial measures used in this report,  
see pages 84-88 for a presentation of the most directly 
comparable GAAP financial measure and a quantitative 
reconciliation to that GAAP financial measure.

Annual meeting

June 6th at 1:30 p.m. 
Hyatt Regency 
1111 Airport Boulevard 
Pittsburgh, PA

Form 10-k

A Form 10-K is available without charge online at  
www.dickssportinggoods.com/investors, e-mail  
at investors@dcsg.com or through www.sec.gov.

It is also available upon request to: 
Investor Relations 
345 Court Street 
Coraopolis, PA 15108 
724-273-3400

Corporate Office

345 Court Street 
Coraopolis, PA 15108 
724-273-3400

The Dick’s Sporting Goods Website

www.dickssportinggoods.com

Transfer Agent and Registrar

American Stock Transfer & Trust Company 
59 Maiden Lane 
New York, NY 10038

Independent Registered Public Accounting Firm

Deloitte & Touche LLP 
2500 One PPG Place 
Pittsburgh, PA 15222

Common Stock

The shares of Dick’s Sporting Goods, Inc. common stock are 
listed and traded on the New York Stock Exchange (NYSE), 
under the symbol “DKS.” The shares of the Company’s Class 
B common stock are neither listed nor traded on any stock 
exchange or other market.

The number of holders of record of shares of the Company’s 
common stock and Class B common stock as of April 9, 2012 
was 283 and 22 respectively.

Quarterly Stock Price Range

Set forth below, for the applicable periods indicated, are the 
high and low closing sales prices per share of the Company’s 
common stock as reported by the NYSE.

2011 Fiscal Quarter Ended 
April 30, 2011 
July 30, 2011 
October 29, 2011 
January 28, 2012 

2010 Fiscal Quarter Ended 
May 1, 2010 
July 31, 2010 
October 30, 2010 
January 29, 2011 

high 
42.04 
42.58 
39.79 
42.21 

high 
30.78 
29.72 
29.48 
37.81 

$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 

low
35.94 
35.67 
29.86 
34.64

low
22.46 
24.39 
24.47 
28.99

$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 

90   Dick’s Sporting Goods, Inc. | 2011 Annual Report
90   Dick’s Sporting Goods, Inc. | 2011 Annual Report

INSIDE BACK COVER

Board of directors

Edward W. Stack
Director since 1984 
Chairman & CEO  
Dick’s Sporting Goods, Inc.

William J. Colombo
Director since 2002 
Vice Chairman 
Dick’s Sporting Goods, Inc.

Emanuel Chirico
Director since 2003 
Chairman & Chief Executive Officer 
PVH Corp.

Jacqualyn A. Fouse
Director since 2010 
Chief Financial Officer, Celgene Corporation

Walter Rossi
Director since 1993 
Previous Chairman of the Retail Group at PVH Corp. 
& Chairman & Chief Executive Officer of Mervyn’s

Lawrence J. Schorr
Director since 1985 
Chief Executive Officer, Boltaron Performance  
Products, LLC & Previous Managing Partner of  
Levene, Gouldin & Thompson, LLP

Larry D. Stone
Director since 2007 
Previous President & Chief Operating Officer 
Lowe’s Companies, Inc.

Allen Weiss
Director since 2011 
Previous President of Worldwide Operations 
Walt Disney Parks and Resorts 

2011 corpor ate officers

Edward W. Stack
Chairman & Chief Executive Officer 

Joseph H. Schmidt
President &  
Chief Operating Officer

Timothy E. Kullman
Executive Vice President –  
Finance, Administration &  
Chief Financial Officer

John Duken
Executive Vice President –  
Global Merchandising 

Lauren R. Hobart
Senior Vice President –  
Chief Marketing Officer

David I. Mossé
Senior Vice President – General 
Counsel & Corporate Secretary

Joseph R. Oliver
Senior Vice President –  
Chief Accounting Officer

Kathryn L. Sutter
Senior Vice President –  
Human Resources

Design: Mizrahi, inc. www.Mizrahionline.coM

Cert no. SW-COC-003168

DICK’S SPORTING GOODS, INC.

345 Court Street  Coraopolis, PA 15108  724-273-3400  www.dickssportinggoods.com

WHERE THE SPIRIT OF THE  TRUE ATHLETE  LIVES
2 011   A N N U A L  R E P O R T