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Digimarc Corporation

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FY2014 Annual Report · Digimarc Corporation
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Annual Report 2014

ON THE COVER 

The cover features the first Digimarc-enabled POS scanner — the Datalogic Magellan™ 9800i.  
At NRF 2015, Datalogic showcased their broad support of Digimarc® Barcode with real-life demos of the 
9800i, Memor™ X3 mobile computer, PowerScan™ PM9500, and the Joya™ X2 self-shopping device. 

Launch the Digimarc Discover app and focus the camera on the front cover image  
to learn more about one of our key products:  Digimarc Barcode.

2014 Letter to the Shareholders 

Dear Fellow Shareholders, 

At this time last year, we had just returned from launch of Digimarc® Barcode at the National Retail 

Federation’s Annual Convention and EXPO (NRF) and noted that planning was underway with a 

retailer for testing. That retailer was Wegmans. By the end of the year, we were in production, with 

Digimarc-enabled products in all 85 of their stores. We expected first shipments of Digimarc-enabled 

retail scanners in Q2, which happened on schedule. We had begun work on the labor cost saving 

model that we published in May.   

In other areas of the business, we thought that subscription and services revenues would grow to 

help offset some of the decline in license revenue, and they did grow, albeit modestly. We 

contemplated and delivered the addition of digital watermarking to Guardian for e-books. We 

continue to enjoy a strong and fruitful working relationship with the Central Banks. 

The two areas that disappointed were IP licensing and mobile payments. As I have noted in 

numerous prior statements during 2014, the IP licensing market is in the doldrums. We have 

responded by temporarily reducing our investments in this area and developing and pursuing creative 

approaches to leveraging our IP that are less sensitive to these market conditions than typical 

licensing. Our R&D in mobile payments, although not bearing fruit directly with the intended 

application, has proven useful as an important enabler of digital driver licenses, as two states 

announced their intention to introduce such licenses in 2016. This could end up being quite a good 

outcome in the long term. 

We made great progress in execution of strategy during 2014 for our key growth initiative around 

Digimarc® Discover and Barcode, as evidenced by numerous customer and channel partner 

announcements at NRF 2015, where we disclosed Wegmans as our first retailer customer and 

9405 SW Gemini Drive, Beaverton, OR 97008    |    p: 503.469.4800   f: 503.469.4777    |    www.digimarc.com

 
 
 
 
 
 
 
 
 
 
Smithfield Foods as our first consumer products customer; along with an impressive roster of 

channel partners, adding SGS and Shazam as key enablers of our platform.   

We have made and continue to make significant investments in this growth initiative. We are 

executing well against the publicly-disclosed strategic plan. NRF was a very productive show, leading 

to many follow up meetings with retailers, consumer brands, and potential additional channel 

partners. Our priority in 2015 is to gain distribution among retailers and brands; and, add more 

channel partners. To support this effort, we have added two seasoned senior sales representatives to 

help handle major accounts. We are also developing training and support services to leverage the 

large and growing virtual sales force of our channel partners.   

From the financial perspective, the key themes in 2015 include growing revenues, optimizing 

investments, proving the business model for the new growth areas, and increasing investor 

confidence that we will deliver on the amazing potential of our innovations. We have built a solid 

foundation for our Digimarc Discover platform. We are now focused on proving its value and 

building confidence among customers, suppliers, and investors.  

We believe that our investment in Digimarc Discover and Barcode will deliver an inflection point in 

our business and a transformative technological development of great economic significance for the 

retail industry. As we promote adoption, we intend to continue to make efficient use of capital, avoid 

nonessential spending, and focus on selling what we have, in both the legacy and new areas of our 

business.   

The amazing talent and strong shared values of our loyal employees motivates me and inspires 
confidence that we will succeed. I assure you that I will do all I can to reward the trust and 
confidence evidenced by your investments. 

Thank you for your support. 

Sincerely, 

Bruce Davis 
Chairman and CEO 

 
  
 
 
 
 
 
 
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
È Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 2014

OR

‘ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
to

For the transition period from

Commission File Number 001-34108

DIGIMARC CORPORATION

(Exact name of registrant as specified in its charter)

Oregon
(State or other jurisdiction of
incorporation or organization)

26-2828185
(I.R.S. Employer
Identification No.)

9405 SW Gemini Drive, Beaverton, Oregon 97008
(Address of principal executive offices) (Zip Code)
(503) 469-4800
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of Each Exchange on Which Registered

Common Stock, $0.001 Par Value Per Share

The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: NONE

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ‘ No È
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ‘ No È
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days. Yes È No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive

Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files). Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be

contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. ‘

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ‘
Non-accelerated filer ‘ (Do not check if a smaller reporting company)

È
Accelerated filer
Smaller reporting company ‘

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ‘ No È
The aggregate market value of common stock, par value $0.001 per share, held by non-affiliates of the registrant, based on the closing
price of our common stock on The Nasdaq Global Market on the last business day of the registrant’s most recently completed fiscal second
quarter (June 30, 2014), was approximately $237 million. Shares of common stock beneficially held by each officer and director have been
excluded from this computation because these persons may be deemed to be affiliates. This determination of affiliate status is not necessarily a
conclusive determination for any other purposes.

As of February 17, 2015, 8,507,800 shares of the registrant’s common stock were outstanding.
DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s proxy statement pursuant to Regulation 14A (the “Proxy Statement”) for its 2015 annual meeting of
shareholders are incorporated by reference into Items 10, 11, 12, 13 and 14 of Part III of this Annual Report on Form 10-K. The registrant
intends to file the Proxy Statement not later than 120 days after the end of the fiscal year covered by this Annual Report on Form 10-K.

Table of Contents

PART I

Item 1.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A.

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B.

Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2.

Item 3.

Item 4.

PART II

Item 5.

Item 6.

Item 7.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . .

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8.

Item 9.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . .

Item 9A.

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B.

Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10.

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 11.

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13.

Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . .

Item 14.

Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15.

Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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EXHIBIT INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E-1

PART I

Unless the context otherwise requires, references in this Annual Report on Form 10-K to “Digimarc,”

“we,” “our” and “us” refer to Digimarc Corporation.

All dollar amounts are in thousands except per share amounts or unless otherwise noted. Percentages

within the following tables may not foot due to rounding.

Digimarc Discover, Digimarc Barcode and Digimarc Guardian are registered trademarks of Digimarc

Corporation. This Annual Report on Form 10-K also includes trademarks and trade names owned by other
parties, and all other such trademarks and trade names mentioned in this Annual Report on Form 10-K are the
property of their respective owners.

ITEM 1: BUSINESS

The following discussion of Digimarc’s business contains forward-looking statements relating to future
events or the future financial performance of Digimarc. Our actual results could differ materially from those
anticipated in these forward-looking statements. Please see the discussion regarding forward-looking statements
included in this Annual Report on Form 10-K in Item 7, Management’s Discussion and Analysis of Financial
Condition and Results of Operations, under the caption “Forward-Looking Statements.”

The following discussion of our business should be read in conjunction with our consolidated financial
statements and the related notes and other financial information appearing elsewhere in this Annual Report on
Form 10-K.

Overview

Digimarc Corporation enables governments and enterprises around the world to give digital identities to
media and objects that computers can sense and recognize and to which they can react. We have developed an
intuitive computing platform that is intended to optimize the identification of consumer brand impressions,
facilitating modern mobile-centric shopping. The platform includes means to infuse persistent digital
information, “Digimarc IDs,” perceptible only to computers and digital devices, into all forms of media content,
including consumer products packaging. Digimarc IDs for packaging, often referred to as “Digimarc Barcodes”
facilitate remarkably faster scanning of items at retail checkout as well as improved interaction with consumers.
The unique digital identifier placed in media generally persists with it regardless of the distribution path and
whether it is copied, manipulated or converted to a different format, and does not affect the quality of the content
or the enjoyment or other traditional uses of it. Our technology permits computers and digital devices to quickly
identify relevant data from vast amounts of media content.

Our technologies, and those of our licensees, span numerous applications across a wide range of media

content, enabling our customers and those of our partners to:

•

•

Improve the speed of retail checkout;

Provide simple and intuitive mobile customer engagement experiences in stores;

• Quickly and reliably identify and effectively manage music, movies, television programming, digital
images, e-books, documents and other printed materials, especially in light of non-linear distribution
over the Internet;

• Deter counterfeiting of money, media and goods, and piracy of e-books, movies and music;

•

Support new digital media distribution models and methods to monetize media content;

• Leverage the power of ubiquitous computing to instantly link consumers to a wealth of information

and/or interactive experiences related to the media and objects they encounter each day;

1

•

Provide consumers with more choice and access to media content when, where and how they want it;

• Enhance imagery and video by associating metadata or authenticating media content for government

and commercial uses; and

• Better secure identity documents to enhance national security and combat identity theft and fraud.

At the core of our intellectual property is a signal processing innovation known as “digital watermarking,”
which allows imperceptible digital information to be embedded in all forms of digitally designed, produced or
distributed media content and some physical objects, including photographs, movies, music, television, personal
identification documents, financial instruments, industrial parts and product packages. The digital information
can be detected and read by a wide range of computers, mobile phones and other digital devices.

Our technology allows our customers to provide persistent digital identities for any media content that is

digitally processed at some point during its lifecycle. The technology can be applied to printed materials, video,
audio, and images. The inclusion of these digital signals enables a wide range of improvements in security and
media management, and new business models for distribution and consumption of media content. Over the years
our technology and intellectual property portfolios have grown to encompass many related technologies.

We provide solutions directly and through our licensees. Our proprietary technology has proven to be a
powerful element of document security, giving rise to our long-term relationship with a consortium of central
banks (“Central Banks”), and many leading companies in the information technology industry. We and our
licensees have successfully propagated the use of our technology in music, movies, television broadcasts, images
and printed materials. Digimarc IDs have been used in these applications to improve media rights and asset
management, reduce piracy and counterfeiting losses, improve marketing programs, permit more efficient and
effective distribution of valuable media content and enhance consumer entertainment and commercial
experiences.

Banknote counterfeit deterrence was the first commercially successful large scale use of our technologies.

Innovations based on our existing digital watermarking technology and experience have been leveraged to create
new products to deter counterfeiting and tampering of driver licenses and other government-issued secure
credentials. In parallel, our business partners, under patent or technology licenses from us, are delivering digital
watermarking solutions to track and monitor the distribution of music, images, television and movies to
consumers. In November of 2007, we announced a relationship with The Nielsen Company (US) LLC
(“Nielsen”) to license our patents in support of Nielsen’s industry leading television audience measurement
solutions.

In October 2010, we entered into a patent licensing arrangement with IV Digital Multimedia Inventions,
LLC, a Delaware limited liability company affiliated with Intellectual Ventures (“IV”), pursuant to which we
granted an exclusive license to sublicense, subject to pre-existing encumbrances and a grant-back license, an
aggregate of approximately 900 of the 1,200 patents and applications held by us at the time the agreement was
entered into, as noted below in the section titled “Technology and Intellectual Property.” Some of the patents
exclusively licensed to IV have expired, while additional patents have been filed, bringing the total number of
active patent assets licensed to IV to approximately 680.

In December 2012, we acquired Attributor Corporation (“Attributor”), a leader in protecting e-books from

online piracy. Attributor’s services have been rebranded “Digimarc Guardian” and protect book revenue and
authors’ rights by finding, reporting on, and assisting in removing pirated content found on the Internet.

Also in December 2012, we entered into a renewal and extension through 2024 of the Counterfeit

Deterrence System Development and License Agreement with the Central Banks, with a 5 year extension option.

Financial information about geographic areas is included in Note 5 of our Notes to Consolidated Financial

Statements.

2

Customers and Business Partners

Our revenue is generated through commercial and government applications of our technology. We derive
our revenue primarily from development services, subscriptions for products and services, and licensing of our
technology and patents. During 2014, we generated the majority of our revenue from development services under
a long-term contract with the Central Banks and license fees and royalties paid to us by Verance Corporation
(“Verance”), Civolution and Nielsen. The remainder of our revenue was largely comprised of subscription fees
for products and services provided to a large range of customers.

In 2014, revenue from government contracts accounted for 47% of our total revenue, and revenue generated

under our contract with the Central Banks accounted for substantially all of the revenue generated under our
government contracts. Our government contracts typically span one or more base years and multiple option
years. Government customers generally have the right to not exercise option periods. As part of our work with
government customers, we must comply with and are affected by laws and regulations relating to the award,
administration and performance of government contracts. Government contract laws and regulations affect how
we do business with our government customers and, in some instances, impose added costs on our business.

Information about customers that accounted for 10% or more of revenue in the last three years is included in

Note 5 of our Notes to Consolidated Financial Statements.

Products and Services

We provide media identification and management solutions to commercial entities and government
customers and license our technology and patent inventions to other solution providers. Our largest government
customer is the Central Banks, with whom we have for the last 16 years been developing, deploying, supporting
and continuing to enhance a system to deter digital counterfeiting of currency using personal computers and
digital reprographics. We license primarily to commercial entities who use our technology and patented
inventions in the media and entertainment industry. Commercial customers use a range of solutions from our
business partners and us to identify, track, manage and protect content as it is distributed and consumed—either
digitally or physically—and to enable new consumer applications to access networks and information from
personal computers and mobile devices. Many movie studios, record labels, broadcasters, creative professionals
and other customers rely on digital watermarking as a cost-effective means to:

•

•

•

deter piracy and illegal use of movies, music and images;

protect entertainment content from copyright infringement;

track and monitor entertainment content for rights usage and licensing compliance;

• monitor advertisements to verify ad placement and measure return on investment;

•

•

enhance information access, search and marketing capabilities related to media content; and

enable fair and legitimate use of content by consumers.

Digimarc IDs are easily embedded into all forms of media and are imperceptible to human senses, but
quickly detected by computers, networks or other digital devices like smartphones. Unlike traditional barcodes
and tags, our solution does not require publishers to give up valuable space in magazines and newspapers; nor
does it impact the overall layout or aesthetics of the publication. Our Digimarc Discover™ platform delivers a
range of rich media experiences to its readers on their smartphones across multiple media including print, audio,
video and packaging. Unique to the Digimarc Discover platform is its ability to use various content identification
technologies as needed, including our patented technology.

We introduced Digimarc Barcodes as a feature of Digimarc Discover in 2014. Digimarc Barcodes contain

the same information found in traditional universal product codes (“UPC”). The UPC information is invisibly
repeated multiple times over the entire package surface. We partnered with Datalogic, a global leader in

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Automatic Data Capture and Industrial Automation markets and producer of barcode readers, in bringing the
Digimarc Barcode to the market. The first retail scanner enabled was Datalogic’s MagellanTM 9800i multi-plane
imaging scanner. Digimarc Barcodes can also connect mobile-enabled consumers directly from packaging to
engaging mobile experiences such as additional product information, special offers, recommendations, reviews,
social networks and more.

As part of our intellectual property marketing and patent monetization efforts, our key objectives in building

relationships with potential customers and partners are to:

• make progress toward the realization of our vision to enrich everyday living via pervasive, intuitive

computing;

expand the scope of our license program;

effectively monetize our patent assets;

encourage large scale adoption of our technologies by industry leaders;

improve our financial performance;

increase the scale and rate of growth of our products and services business; and

lay a foundation for continuing innovation.

•

•

•

•

•

•

Current patent licensees include, among others, IV, Nielsen, Verance, Civolution, AlpVision SA, Monic,

Signum Technologies and Verimatrix.

Technology and Intellectual Property

We develop intellectual property to differentiate our products and technology, mitigate infringement risks,

and develop opportunities for licensing. Our broad patent portfolio covers a wide range of methods, applications,
system architectures and business processes.

Most of our patents relate to various methods for embedding and decoding digital information in video,

audio and images, whether the content is rendered in analog or digital formats. The digital information is
generally embedded by making subtle modifications to the fundamental elements of the content itself, generally
at a signal processing level. The changes necessary to embed this information are so subtle that they are generally
not noticeable by people during normal use. Because the message is carried by the content itself, it is file-format
independent. The embedded digital information generally survives most normal content transformations,
including compression, edits, rotation, scaling, re-sampling, file-format transformations, copying, scanning and
printing.

Our patent portfolio contains a number of innovations in digital watermarking, pattern recognition
(sometimes referred to as “fingerprinting”), digital rights management and related fields. To protect our
significant efforts in creating our technology, we have implemented an extensive intellectual property protection
program that relies on a combination of patent, copyright, trademark and trade secret laws, and nondisclosure
agreements and other contracts. As a result, we believe we have one of the world’s most extensive patent
portfolios in digital watermarking and related fields, with more than 1,200 U.S. and foreign patents and pending
patent applications as of December 31, 2014. We continue to develop and broaden our portfolio of patented
technology in the fields of media identification and management technology and related applications and
systems. We devote significant resources to developing and protecting our inventions and continuously seek to
identify and evaluate potential licensees for our patents. The patents in our portfolio have a life of approximately
20 years from the effective filing date, and up to 17 years after the patent has been granted.

For a discussion of activities and costs related to our research and development in the last three years, please
read “Research, development and engineering” under Part II, Item 7, “Management’s Discussion and Analysis of
Financial Condition and Results of Operations.”

4

Markets

Our patented inventions are used in various media identification and management products and solutions
supporting a variety of media objects, from movies and music to banknotes, secure credentials and consumer
packaged goods. Each media object enabled by our inventions creates the potential for several applications, such
as:

•

•

•

•

•

•

•

counterfeiting and piracy deterrence;

online e-book piracy protection;

content identification and media management;

authentication and monitoring;

retail point of sale transaction processing;

linking to networks and providing access to information; and

enhanced services in support of mobile commerce.

We believe the market for most of these applications is in the early stages of development and that existing

solutions represent only a small portion of the potential market for our products, services and technology.

Competition

No single competitor or small number of competitors dominate our market. Our competitors vary depending
on the application of our products and services. Our business partners and we generally compete with non-digital
watermarking technologies for the security or marketing budgets of the producers and distributors of media
objects, documents, products and advertising. These alternatives include, among other things, encryption-based
security systems and technologies and solutions based on fingerprinting, pattern recognition, and traditional
barcodes. Our competitive position in digital watermarking applications is strong because of our large, high
quality, sophisticated patent portfolio and our substantial and growing amount of intellectual property in related
media security and management innovations that span basic technologies, applications, system designs and
business processes. Our intellectual property portfolio allows us to use proprietary technologies that are well
regarded by our customers and partners and not available to our competitors. We compete based on the variety of
features we offer and a traditional cost/benefit analysis against alternative technologies and solutions. We
anticipate that our competitive position within some markets may be affected by factors such as reluctance to
adopt new technologies and by changes in government regulations.

Backlog

Based on projected commitments we have for the periods under contract with our respective customers, we
anticipate our current contracts as of December 31, 2014 will generate a minimum of $29 million in revenue. We
expect approximately $17 million of this amount to be recognized as revenue during 2015.

Some factors that lead to increased backlog include:

•

•

•

•

contracts with new customers;

renewals with current customers;

add-on orders with customers; and

contracts with longer contractual periods replacing contracts with shorter contractual periods.

Some factors that lead to decreased backlog include:

•

•

recognition of revenue associated with backlog currently in place;

contracts with shorter contractual periods replacing contracts with longer contractual periods;

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• modifications to existing contracts;

•

•

contract minimum payments ending; and

expiration of contracts with existing customers.

The mix of these factors, among others, dictates whether our backlog increases or decreases for any given

period. Our backlog may not result in actual revenue in any particular period, because the orders, awards and
contracts included in our backlog may be subject to modification, cancellation or suspension. We may not realize
revenue on certain contracts, orders or awards included in our backlog or the timing of any realization may
change.

Employees

At December 31, 2014, we had 150 full-time employees, including 37 in sales, marketing, technical support

and customer support; 87 in research, development and engineering, including intellectual property; and 26 in
finance, administration, information technology and legal.

Our employees are not covered by any collective bargaining agreement, and we have never experienced a

work stoppage. We believe that our relations with our employees are good.

Available Information

We make available free of charge through our website at www.digimarc.com our Annual Reports on
Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to these and other
reports filed or furnished by us pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon
as reasonably practicable after we file these materials with the Securities and Exchange Commission.

ITEM 1A: RISK FACTORS

The following risk factors are those risks of which we are aware and that we consider to be material to our

business. If any of the following risks and uncertainties develops into actual events, our business, financial
condition or results of operations and cash flows could be materially adversely affected. In that case, the trading
price of our common stock could decline. Additionally, we cannot be certain or give any assurance that any
actions taken to reduce known risks and uncertainties will be effective.

RISKS RELATED TO OUR BUSINESS

(1) A small number of customers account for a substantial portion of our revenue, and the loss of any large
contract could materially disrupt our business.

Historically, we have derived a significant portion of our revenue from a limited number of customers. Five

customers, the Central Banks, Verance, Civolution, Nielsen and IV represented approximately 73% of our
revenue for the year ended December 31, 2014. Most of our revenue comes from long-term contracts generally
having terms of at least three to five years, with some licenses for the life of the associated patents, which could
be up to 20 years. The agreements with our licensees generally provide for minimum and/or variable payment
obligations. The minimum license fee payment obligations under our license agreement with IV ended in 2013
and all payment obligations under our license agreements with Nielsen and Verance ended in 2014. Some
contracts we enter into contain termination for convenience provisions. If we were to lose such a contract for any
reason, or if revenue from variable payment obligations do not replace revenue under the existing fixed payment
obligations, our financial results could be adversely affected.

We expect to continue to depend upon a small number of customers for a significant portion of our revenue
for the foreseeable future. The loss of, or decline in, orders or backlog from one or more major customers could
reduce our revenue and have a material adverse effect on our financial results.

6

(2) Although we achieved profitability in prior years, we were not profitable in 2013 or 2014 and may not be
able to return to or sustain profitability in the future, particularly if we were to lose large contracts.
Sustained lack of profitability could cause us to incur asset impairment charges for long-lived assets and/or
record valuation allowance against our deferred tax assets.

We incurred net losses in 2013 and 2014 largely due to increased level of investments in our business to

support our product development and sales growth initiatives and the scheduled completion of the quarterly
license fee payments from IV in the second quarter of 2013 and Nielsen in the first quarter of 2014.

Returning to and maintaining profitability in the future will depend upon a variety of factors, including our

ability to maintain and obtain more significant partnerships like we have with the Central Banks and acquiring
new customers for Digimarc Discover, Barcode and Guardian and future licensees. Profitability will also depend
on growth in revenue from our efficiency in executing our business strategy and capitalizing on new
opportunities. Various adverse developments, including the loss of large contracts or cost overruns on our
existing contracts, could adversely affect our revenue, margins and profitability.

If we continue to incur operating losses, it could result in an impairment to the carrying value of our long-

lived assets, including goodwill, acquired intangible assets, patent assets and property and equipment. We
evaluate impairment of our long-lived assets when events or changes in circumstances indicate that the carrying
value may not be recoverable. Our methodology for assessing impairment may require management to make
judgments and assumptions regarding future cash flows. Our projections of future cash flows are largely based on
historical experience, and these projections may or may not be achieved. Changes to these financial projections
used in our impairment analysis could lead to an impairment of all or a portion of our long-lived assets. Any such
impairment charge could adversely affect our results of operations and our stock price. We concluded a
triggering event occurred during the fourth quarter of 2014, due to operating losses in 2013 and 2014 and a
projected operating loss in 2015. Accordingly, we tested our long-lived assets for impairment as of December 31,
2014. We concluded that no impairment existed as the projected net undiscounted cash flows from our long-lived
assets significantly exceeded their book value. We cannot guarantee however that our projected net undiscounted
cash flows from our long-lived assets will continue to exceed their carrying value.

We record valuation allowances on our deferred tax assets if, based on available evidence, it is more-likely-
than-not that all or some portion of the assets will not be realized. The determination of whether our deferred tax
assets are realizable requires management to identify and weight all available positive and negative evidence.
Management considers recent financial performance, projected future taxable income, scheduled reversals of
deferred tax liabilities, tax planning strategies and other evidence in assessing the realizability of our deferred tax
assets. Adjustments to our deferred tax assets could adversely affect our results of operations and our stock price.
We recorded a $6.8 million non-cash income tax charge during the fourth quarter of 2014 to record a full
valuation allowance against our deferred tax assets largely due to the cumulative loss we have incurred over the
last three years, which is considered a significant piece of negative evidence in assessing the realizability of
deferred tax assets. We will not record tax benefits on any future losses until its determined that those tax
benefits will be realized.

(3) We may be adversely affected by variability of contracted arrangements.

We frequently have agreed to modify the terms of contractual arrangements with our customers, partners

and licensees in response to changes in circumstances underlying the original contractual arrangements, and it is
likely that we will do so in the future. For example, in the third quarter of 2014 we extended our existing patent
license agreement with Verance through 2023 in effect waiving any future royalties and license fees in exchange
for a $1.0 million license fee payment. As a result of this practice, the terms of our contractual arrangements with
our customers, partners and licensees may vary over time and, depending on the particular modification, could
have a material adverse effect on our financial position, results of operations or cash flows.

7

Some of our customers and licensees report royalties to us based on their revenue and their interpretation

and allocation of contracted royalty obligations. For example, one licensee reports profit sharing to us based on
income earned, which is subject to their interpretation and allocation of revenue and expenses, which could be
less favorable to us than our own interpretation. It is possible that we may not agree with the judgments of our
customers on such matters, and such disagreement may lead to potential disputes and reduced revenue to us.
These disputes could result in a distraction to our management and may not result in increased revenues to us but
may nevertheless result in friction between us and our customers, and potentially the loss of customers, which
may ultimately be harmful to our business.

(4) A significant portion of our current and potential future revenue is subject to commercial and government
contracts and development of new markets that may involve unpredictable delays and other unexpected
changes. Such volatility and uncertainty might limit our actual revenue in any given quarter or year.

We derive substantial portions of our revenue from contracts tied to development schedules or development
of new markets, which could shift for months, quarters or years as the needs of our customers and the markets in
which they participate change. Government agencies and commercial customers also face budget pressures that
introduce added uncertainty. Any shift in development schedules, the markets in which we or our licensees
participate, or customer procurement processes, which are outside our control and may not be predictable, could
result in delays in bookings forecasted for any particular period, could affect the predictability of our quarterly
and annual results, and might limit our actual revenue in any given quarter or year, resulting in reduced and less
predictable revenue and adversely affecting profitability.

We are also expanding into new markets, which involve inherent risk and unpredictability. In recent years,
particularly with the proliferation of smartphones and increased demands for enhanced security options, we have
investigated other technologies that may provide attractive future opportunities, for example in the packaging and
publishing markets. These generally include technologies that leverage our strength in signal processing and
support our vision for intuitive, pervasive computing. As we seek to expand outside our areas of historical
expertise, we lack the history and insight that benefited us in the watermarking field. We also lack the size and
scale typical of contractors providing products and services to the federal government. Although we have
extensive experience in the commercial application of digital watermarking, we are investing in but may not be
as well-positioned in these other disciplines. Accordingly, it may be difficult for us to replicate our watermarking
success in other technologies we might pursue.

(5) The market for our products is highly competitive, and alternative technologies or larger companies that
compete with us may be more successful than us in gaining market share, which would decrease our
revenue and profits.

The markets in which we compete for business are intensely competitive and rapidly evolving. We expect
competition to continue from both existing competitors and new market entrants. We face competition from other
companies and from alternative technologies, including some of our customers and licensees. We also may face
competition from unexpected sources.

Alternative technologies that may directly or indirectly compete with particular applications of our

watermarking technologies include:

• Traditional anti-counterfeiting technologies—a number of solutions used by many government

agencies (that compete for budgetary outlays) designed to deter counterfeiting, including optically
sensitive ink, magnetic threads and other materials used in the printing of currencies;

•

Image recognition—one or several pre-specified or learned objects or object classes that can be
recognized, usually together with their two-dimensional positions in the image or three-dimensional
poses in the scene, such as Amazon Firefly or Qualcomm Vuforia, which provides a stand-alone
program illustration of this function;

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• Radio frequency tags—embedding a chip that emits a signal when in close proximity with a receiver,

used in some photo identification credentials, labels and tags;

•

Internet technologies—numerous existing and potential Internet access and search methods are
competitive with Digimarc Mobile systems and the searching capabilities of Digimarc Guardian;

• Digital fingerprints and signatures—a metric, or metrics, computed solely from a source image or

audio or video track, that can be used to identify an image or track, or authenticate the image or track;
and

• Bar codes or QR codes—data-carrying codes, typically visible in nature (but may be invisible if printed

in ultraviolet- or infrared-responsive inks).

In the competitive environments in which we operate, product generation, development and marketing
processes relating to technology are uncertain and complex, and require accurate prediction of demand as well as
successful management of various risks inherent in technology development. In light of these uncertainties, it is
possible that our failure to successfully accommodate future changes in technologies related to our technology
could have a long-term negative effect on our growth and results of operations.

New developments are expected to continue, and discoveries by others, including current and potential

competitors, possibly could render our services and products noncompetitive. Moreover, because of rapid
technological changes, we may be required to expend greater amounts of time and money than anticipated to
develop new products and services, which in turn may require greater revenue streams from those products and
services to cover developmental costs. Many of the companies that compete with us for some of our business, as
well as other companies with whom we may compete in the future, are larger and may have stronger brand
recognition and greater technical, financial, marketing and political resources than we do. These attributes could
enable these companies to have more success in the market than we have, either by providing better products or
better pricing than we can provide. We may be unable to compete successfully against current or future
participants in our market or against alternative technologies, and the competitive pressures we face could
decrease our revenue and profits in the future.

(6) We may not receive any profit-sharing from our patent licensing arrangement with Intellectual Ventures.

In connection with our patent licensing arrangement with IV, we granted an exclusive license to sublicense

our patent assets existing at that time to IV in exchange for various strategic and financial benefits, including
profit participation. We have received all of the minimum guaranteed license fees and the minimum consulting
fees conclude in 2015. We may not realize any profit participation revenue from our patent licensing
arrangement with IV. We have given IV control over both prosecution and enforcement of these assets. While IV
can seek our assistance and has committed to pay for it, we cannot guarantee that IV will seek our assistance in
prosecution, nor enforce the patents to the extent we would.

(7) We may acquire or invest in other companies or technologies in the future, which could divert
management’s attention, result in additional dilution to our stockholders, increase expenses, disrupt our
operations and harm our operating results.

We acquired Attributor Corporation in December 2012, and we may in the future acquire or invest in

businesses, products or technologies that we believe could complement or expand our current product and service
offerings, enhance our technical capabilities, expand our operations into new markets or otherwise offer growth
opportunities. We cannot assure you that we will realize the anticipated benefits of our acquisition of Attributor
or any future acquisition. The pursuit of potential acquisitions may divert the attention of management and cause
us to incur various expenses related to identifying, investigating and pursuing suitable acquisitions, whether or
not they are consummated.

There are inherent risks in integrating and managing acquisitions. We may not be able to assimilate or
integrate the acquired personnel, operations and technologies successfully or effectively manage the combined

9

business following an acquisition. We also may not achieve the anticipated benefits from an acquired business
due to a number of factors, including:

•

•

•

•

•

•

•

•

•

•

unanticipated costs or liabilities associated with the acquisition;

incurrence of acquisition-related costs, which would be recognized as a current period expense;

inability to generate sufficient revenue to offset acquisition or investment costs;

the inability to maintain relationships with customers and partners of the acquired business;

the need to implement additional controls, procedures and policies;

entry into geographic markets in which we have little or no prior experience, and challenges caused by
distance, language and cultural differences;

differences in foreign labor and employment laws, including classification of employees and
contractors;

disruption of our ongoing business;

the potential loss of key employees; and

use of substantial portions of our available cash to consummate the acquisition.

Acquisitions could also result in dilutive issuances of equity securities or the incurrence of debt, which

could adversely affect our operating results. In addition, if an acquired business fails to meet our expectations,
our operating results, business and financial condition may suffer.

(8) An increase in our operations outside of the U.S. subjects us to risks additional to those to which we are
exposed in our domestic operations.

We believe that revenue from sales of products and services to commercial, governmental and other

customers outside the U.S. could represent a growing percentage of our total revenue in the future. In addition, as
a result of our acquisition of Attributor Corporation, we perform certain functions in various jurisdictions outside
of the U.S. International operations are subject to a number of risks that can adversely affect our sales of products
and services to customers outside of the U.S., or expose us to additional expense or liabilities, including the
following:

•

•

•

•

•

•

•

•

•

•

difficulties and costs of staffing, developing and managing foreign operations as a result of distance,
language and cultural differences;

the effect of laws governing employee and contractor relationships, and the existence of workers’
councils and labor unions in some jurisdictions;

changes in foreign government regulations and security requirements;

export license requirements, tariffs and taxes;

trade barriers;

difficulty in protecting intellectual property;

difficulty in collecting accounts receivable;

currency fluctuations;

longer payment cycles than those for customers in the U.S; and

political and economic instability.

We do not have an extensive operational infrastructure for international business. We generally depend on

local or international business partners and subcontractors for performance of substantial portions of our
business. These factors may result in greater risk of performance problems or of reduced profitability with

10

respect to our international programs in these markets. In addition, if foreign customers, in particular foreign
government authorities, terminate or delay the implementation of our products and services, it may be difficult
for us, or we may not be able, to recover our potential losses.

(9) Our future growth will depend to some extent on our successful implementation of our technology in
solutions provided by third parties.

Our business and strategy rely substantially on deployment of our technology by our licensees and other
third-party software developers and original equipment manufacturers. For example, one form of our technology
is commonly deployed in image editing applications to permit users of these products to read data embedded in
imagery, and thereby identify ownership and discern the identities of image owners. Another form of our
technology is used in our anti-counterfeiting products. Our patented inventions are also being deployed as part of
Digital Cinema systems to theatres around the world by companies that integrate technologies and subsystems.
Most recently, our software has been integrated into point of sale scanners from Datalogic. If third parties who
include our technology in their products or otherwise license our intellectual property for use in their products
cease to do so, or we fail to obtain other partners who will incorporate, embed, integrate or bundle our
technology, or these partners are unsuccessful in their efforts, our efforts to expand deployment of our
technology and increase licensing revenue would be adversely affected. Consequently, our ability to increase
revenue would be adversely affected and we may suffer other adverse effects to our business. In addition, if our
technology does not perform according to market expectations, our future sales would suffer as customers seek
other alternatives.

(10) We depend on our management and key employees for our future success. If we are not able to retain,
hire or integrate these employees, we may not be able to meet our commitments.

Our success depends to a significant extent on the performance and continued service of our management
and our intellectual property team. The loss of the services of any of these employees could limit our growth or
undermine customer relationships.

Due to the high level of technical expertise that our industry requires, our ability to successfully develop,

market, sell, license and support our products, services, and intellectual property depends to a significant degree
upon the continued contributions of our key personnel in engineering, sales, marketing, operations, legal and
licensing, many of whom would be difficult to replace. We believe our future success will depend in large part
upon our ability to retain our current key employees and our ability to attract, integrate and retain new personnel
in the future. It may not be practical for us to match the compensation some of our employees could garner at
other employment. In addition, we may encounter difficulties in hiring and retaining employees because of
concerns related to our financial performance or operating results. These circumstances may have a negative
effect on the market price of our common stock, and employees and prospective employees may factor in the
uncertainties relating to our stability and the value of any equity-based incentives in their decisions regarding
employment opportunities and decide to leave our employ. Moreover, our business is based in large part on
patented technology, which is a unique and sophisticated signal processing technology. New employees require
substantial training, involving significant resources and management attention. Competition for experienced
personnel in our business can be intense. If we do not succeed in attracting new, qualified personnel or in
integrating, retaining and motivating our current personnel, our growth and ability to deliver products and
services that our customers require may be hampered. Although our employees generally have executed
agreements containing non-competition clauses, we do not assure you that a court would enforce all of the terms
of these clauses or the agreements generally. If these clauses were not fully enforced, our employees could freely
join our competitors. Although we generally attempt to control access to and distribution of our proprietary
information by our employees, we do not assure you that the confidential nature of our proprietary information
will be maintained in the course of such future employment. Any of these events could have a material adverse
effect on our financial and business prospects.

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(11) If leading companies in the retail and consumer products industries or standard-setting bodies or
institutions downplay, minimize or reject the use of our technology, deployment may be slowed and we may
be unable to achieve revenue growth.

Many of our business endeavors, including the Digimarc Barcode, can be impeded or frustrated by larger,
more influential companies or by standard-setting bodies or institutions downplaying, minimizing or rejecting the
value or use of our technology. A negative position by these companies, bodies or institutions, if taken, may
result in obstacles for us that we would be incapable of overcoming and may block or impede the adoption of our
technology. In addition, potential customers may delay or reject initiatives that relate to deployment of our
technology. Such a development would make the achievement of our business objectives in this market difficult
or impossible.

(12) We are subject to risks encountered by companies developing and relying upon new technologies,
products and services for substantial amounts of their growth or revenue.

Our business and prospects must be considered in light of the risks and uncertainties to which companies
with new and rapidly evolving technology, products and services are exposed. These risks include the following:

• we may be unable to develop sources of new revenue or sustainable growth in revenue because our
current and anticipated technologies, products and services may be inadequate or may be unable to
attract or retain customers;

•

intense competition and rapid technological change could adversely affect the market’s acceptance of
our existing and new products and services;

• we may be unable to develop and maintain new technologies upon which our existing and new

products and services are dependent which may cause our products and services to be less sustainable
and competitive or which could make it harder for us to expand our revenue and business; and

•

our licensees may not be able to successfully enter new markets or grow their businesses, limiting the
royalties payable to us and our associated revenue and profits.

Some of our key technology and solutions from our patent or technology licensees are in the development
stage. Consequently, products incorporating our technology and solutions are undergoing technological change
and are in the early stages of introduction in the marketplace. Delays in the adoption of these products or adverse
competitive developments may result in delays in the development of new revenue sources or the growth in our
revenue. In addition, we may be required to incur unanticipated expenditures if product changes or improvements
are required. Moreover, new industry standards might redefine the products that we or our licensees are able to
sell, especially if these products are only in the prototype stage of development. If product changes or
improvements are required, success in marketing these products by us or our licensees and achieving profitability
from these products could be delayed or halted. We also may be required to fund any changes or improvements
out of operating income, which could adversely affect our profitability.

(13) (a) We may not be able to adequately secure patent or other protection for our technologies.

Our business depends in part on securing protection for our proprietary technology and successfully
licensing our technology to third parties. To protect our intellectual property portfolio, we rely on a combination
of patent, copyright, trademark and trade secret rights, confidentiality procedures and licensing arrangements.
Although we regularly apply for patents, copyrights and trademarks to protect our intellectual property, there is
no guarantee that we will secure protection for any particular technology we develop. In particular, the process of
securing a patent is complex and may take several years in the United States. To secure patent protection, among
other things, our invention must be novel and useful, we must be the first to file a patent application, we must
secure the cooperation of the inventor of the invention that is the subject of the patent and we must prepare and
file the patent application with the relevant U.S. or foreign patent offices. During the process, third parties,
including our competitors, can challenge and seek to limit any patent claims we seek. Even if we are successful

12

in obtaining a patent, the scope of the patent may not be as broad as our claims in our patent application.
Furthermore, patent protection throughout the world is generally established on a country-by-country basis and
we may not have as much success in securing patents in foreign jurisdictions as we have experienced in the
United States. We cannot assure you that pending patents will be issued or that issued patents will be valid or
enforceable. Failure to secure the issuance of patents for which we have filed applications or failure to enforce
patents that are issued may result in less future revenue to us.

Changes in the U.S. and foreign patent laws, or in the interpretation of existing laws, may adversely affect

our ability to secure patents as well. An example includes the passage of the America Invents Act of 2011, which
codifies several significant changes to the U.S. patent laws, including changing from a “first to invent” to a “first
inventor to file” system, limiting where a patentee may file a patent suit, replacing interference proceedings with
derivation actions, and creating a post-grant opposition process to challenge patents after they have issued.

Even if we are successful in securing patent protection for any particular technology, patents have finite
lives, and our ability to continue to commercially exploit our patents is limited to the term of the patents. Our
earliest patents began expiring in July 2012. The size and strength of our portfolio depends on the number of
patents that have been granted, offset by the number of patents that expire, in any given year. We continue to
grow our patent portfolio, but we do not assure you that we will be able to exploit newer patents to the extent that
we have our earlier patents.

Third parties may petition the U.S. Patent and Trademark Office or comparable government authorities in

other jurisdictions to review and reconsider the patentability of any of our inventions claimed in our issued
patents. Any such re-examination may result in one or more of our patents becoming more limited, or being
invalidated altogether. Such reexaminations, post grant reviews, associated government or judicial hearings, and
potentially adverse decisions may cause us increased expense and distraction, and may negatively impede any
licensing discussions we are then engaged in with respect to such patents, and may adversely affect any existing
licenses we have granted with respect to such patents, thus impacting adversely our revenues.

As part of our confidentiality procedures, we generally enter into non-disclosure agreements with our
employees, directors, consultants and corporate partners, and attempt to control access to and distribution of our
technology, solutions, documentation and other proprietary information. Despite these procedures, third parties
could copy or otherwise obtain and make unauthorized use of our technology, solutions or other proprietary
information or independently develop similar technologies, solutions or information. The steps that we have
taken to prevent misappropriation of our solutions, technology or other proprietary information may not succeed.

We do not assure you that the protection of our proprietary rights will be adequate or that our competitors
will not independently develop similar technologies, duplicate our services or design around any of our patents or
other intellectual property rights.

(b) We may not be successful in enforcing our intellectual property rights against third parties.

Unlicensed copying and use of our intellectual property or infringement of our intellectual property rights may

result in the loss of revenue to us and cause us other harm. We seek diligently to enforce our intellectual property
rights. Although we devote significant resources to developing and protecting our technologies, and evaluating
potential competitors of our technologies for infringement of our intellectual property rights, these infringements
may nonetheless go undetected or may arise in the future. In the ordinary course of business, we encounter
companies that we believe are infringing on our intellectual property rights. When we encounter a company that we
believe is infringing our intellectual property rights, we may try to negotiate a license arrangement with such party.
If we try and are unable to negotiate a license or secure the agreement of such alleged infringing party to cease its
activities, we must make decisions as to how best to enforce our intellectual property rights.

The process of negotiating a license with a third party can be lengthy, and may take months or even years in

some circumstances. Even if we are successful in securing a license agreement, there can be no assurance that

13

our technologies will be used in a product that is ultimately brought to market, achieves commercial acceptance
or results in significant royalties to us. We generally incur expense prior to entering into our license agreements,
generating a license fee and establishing a royalty stream from each customer. We may incur costs in any
particular period before any associated revenue stream begins, if at all. Further, it is possible that third parties
who we believe are infringing our intellectual property rights are unwilling to license our intellectual property
from us on terms we can accept, or at all.

If we cannot persuade a third party who we believe is infringing our technology to enter into a license with
us, we may be required to consider other alternatives to enforce our rights, including commencing litigation. The
decision to commence litigation over infringement of a patent is complex and may lead to several risks to us,
including the following, among others:

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•

•

•

•

the time, significant expense and distraction to management of managing such litigation;

the uncertainty of litigation and its potential outcomes;

the possibility that in the course of such litigation, the defendant may challenge the validity of our
patents, which could result in a re-examination or post grant review of our patents and the possibility
that our patents may be limited in scope or invalidated altogether;

the potential that the defendant may successfully persuade a court that their technology or products do
not infringe our intellectual property rights;

the impact of such litigation on other licensing relationships we have or seek to establish, including the
timing of renewing or entering into such relationships, as applicable, as well as the terms of such
relationships; and

adverse publicity to us or harm to relationships we have with customers or others.

Further, we are the exclusive licensee under some third-party patents, and may need the assistance of these

parties if we choose to enforce any of these patent rights. The cooperation of these third parties cannot be
assured.

Also, enforcement of patent protection throughout the world is generally established on a country-by-

country basis and we may not have as much success enforcing our patents in foreign jurisdictions as we have
experienced in the United States. Further, in some instances, certain foreign governmental entities that might
infringe our intellectual property rights may enjoy sovereign immunity from such claims. Consequently, effective
protection of our intellectual property rights may be unavailable or limited.

Defendants in any litigation we consider commencing may have substantially greater financial and

management resources necessary to manage litigation than we have. Further, such potential defendants may also
have their own substantial patent portfolio. Patent litigation can endure for years and result in millions of dollars
of expenses. If our counterparties in such litigation have substantially greater resources than we have, we may
not be able to withstand the time, expense or distraction of the litigation, even though we may have a better
litigation position than such counterparties. In such instances we may not recover the expenses of litigation, and
we may be required to enter into settlement agreements that would be adverse to us or our intellectual property
portfolio. From time to time, we contemplate, and are currently contemplating, litigation against companies that
we believe to be infringing upon our intellectual property. Some of these companies we know to have extremely
significant cash and legal resources focused on the development and enforcement of their intellectual property
portfolios. Should we commence litigation against one or more of those parties, we expect that we will be
required to devote substantial resources and funds to such litigation and we may not be successful in recouping
such resources.

The foregoing and other factors may cause us not to file or continue litigation against alleged infringers of

our intellectual property rights, or may cause us not to file for, or pursue, patent protection for our inventive
technology, in certain jurisdictions. Our failure to seek to enforce our intellectual property rights may weaken our

14

ability to enforce our intellectual property in the future or make our efforts to license our intellectual property
rights more difficult.

If we fail to protect our intellectual property rights adequately, if there are adverse changes in applicable
laws, or if we become involved in litigation relating to our intellectual property rights or the intellectual property
rights of others, our business could be seriously harmed. In such cases, the value ascribed to our intellectual
property could diminish, we may incur significant legal expenses that could harm our results of operations and
our patents or other intellectual property rights may be limited or invalidated. Any of the foregoing could have a
negative effect on the value of our common stock.

(c) We may be subject to infringement claims and other litigation, which could adversely affect our
business.

As more companies engage in business activities relating to digital watermarking, and develop

corresponding intellectual property rights, it is increasingly likely that claims may arise which assert that some of
our products or services infringe upon other parties’ intellectual property rights. These claims could subject us to
costly litigation and divert management resources. These claims may require us to pay significant damages, cease
production of infringing products, terminate our use of infringing technology or develop non-infringing
technologies. In these circumstances, continued use of our technology may require that we acquire licenses to the
intellectual property that is the subject of the alleged infringement, and we might not be able to obtain these
licenses on commercially reasonable terms or at all. Our use of protected technology may result in liability that
threatens our continuing operation.

Some of our contracts include indemnity and similar provisions regarding our non-infringement of third-

party intellectual property rights. As deployment of our technology increases, and more companies enter our
markets, the likelihood of a third party lawsuit resulting from these provisions increases. If an infringement arose
in a context governed by such a contract, we may have to refund to our customer amounts already paid to us or
pay significant damages, or we may be sued by the party whose intellectual property has allegedly been infringed
upon.

(d) Governmental regulation of non-practicing patent holders may adversely affect our business.

Governmental policymakers and commercial participants have proposed reforming U.S. patent laws and

regulations in a manner that may limit a patent-holder’s ability to enforce its patents against others to the extent
that the holder is not practicing the subject matter of the patent at issue. The U.S. International Trade
Commission has also recently taken certain actions that have been viewed as unfavorable to patentees seeking
recourse in this forum. While we cannot predict what form any new patent reform laws or regulations may
ultimately take, or what impact they may have on our business, any laws or regulations that restrict our ability to
enforce our patent rights against third parties could have a material adverse effect on our business.

(14) If our revenue models and pricing structures relating to products and services that are under
development do not gain market acceptance, the products and services may fail to attract or retain
customers and we may not be able to generate new revenue or sustain existing revenue.

Some of our business involves embedding digital watermarks in traditional and digital media, including
consumer product packaging and related marketing materials, secure documents, audio, video and imagery, and
licensing our intellectual property. Our revenues result from a combination of development, consulting,
subscription and license fees from a variety of media identification and management applications. We launched
Digimarc Discover in 2011 and the Digimarc Barcode in 2014, both of which incorporates new business and
pricing models for licensing access to our online services portal. We have not fully developed revenue models for
some applications and licensing endeavors. Because some of our products and services are not yet well-
established in the marketplace, and because some of these products and services will not directly displace

15

existing solutions, we cannot be certain that the pricing structure for these products and services will gain market
acceptance or be sustainable over time or that the marketing for these products and services will be effective.

(15) If we are unable to respond to regulatory or industry standards effectively, or if we are unable to
develop and integrate new technologies effectively, our growth and the development of our products and
services could be delayed or limited.

Our future success will depend in part on our ability to enhance and improve the responsiveness,

functionality and features of our products and services, and those of our business partners, in accordance with
regulatory or industry standards. Our ability to remain competitive will depend in part on our ability to influence
and respond to emerging industry and governmental standards in a timely and cost-effective manner. If we are
unable to influence these or other standards or respond to these standards effectively, our growth and the
development of various products and services could be delayed or limited.

Our market is characterized by new and evolving technologies. The success of our business will depend on

our ability to develop and integrate new technologies effectively and address the increasingly sophisticated
technological needs of our customers in a timely and cost-effective manner. Our ability to remain competitive
will depend in part on our ability to:

•

•

•

enhance and improve the responsiveness, functionality and other features of the products and services
we offer or plan to offer;

continue to develop our technical expertise; and

develop and introduce new services, applications and technologies to meet changing customer needs
and preferences and to integrate new technologies.

We do not assure you that we will be successful in responding to these technological and industry
challenges in a timely and cost-effective manner. If we are unable to develop or integrate new technologies
effectively or respond to these changing needs, our margins could decrease, and our release of new products and
services and the deployment of our technology could be adversely affected.

(16) We may need to retain additional employees or contract labor in the future in order to take advantage
of new business opportunities arising from increased demand, which could increase costs and impede our
ability to achieve or sustain profitability in the short term.

We have staffed our company with the intent of accelerating our product development and sales growth

initiatives while also focusing on achieving and sustaining profitability. Our current staffing levels could affect
our ability to respond to increased demand for our services. In addition, to meet any increased demand and take
advantage of new business opportunities in the future, we may need to increase our workforce through additional
employees or contract labor. Although we believe that increasing our workforce would potentially support
anticipated growth and profitability, it would increase our costs. If we experience such an increase in costs, we
may not succeed in achieving or sustaining profitability in the short term.

(17) The terms and conditions of our contracts could subject us to damages, losses and other expenses if we
fail to meet delivery and other performance requirements.

Our service contracts typically include provisions imposing:

•

•

•

development, delivery and installation schedules;

customer acceptance and testing requirements; and

other performance requirements.

To the extent these provisions involve performance over extended periods of time, risks of noncompliance

may increase. From time to time we have experienced delays in system implementation, timely acceptance of

16

programs, concerns regarding program performance and other contractual disputes. If we fail to meet contractual
performance requirements as promised, or to successfully resolve customer disputes, we could incur liability for
damages, as well as increased costs, lower margins, or compensatory obligations in addition to other losses, such
as harm to our reputation. Any unexpected increases in costs to meet our contractual obligations or any other
requirements necessary to address claims and damages with regard to our customer contracts could have a
material adverse effect on our business and financial results.

(18) Products deploying our technology could have unknown defects or errors, which may give rise to
claims against us, divert application of our resources from other purposes or increase our project
implementation and support costs.

Products and services as complex as those we offer or develop may contain undetected defects or errors.

Furthermore, we often provide complex implementation, integration, customization, consulting and other
technical services in connection with the implementation and ongoing maintenance of our products. Despite
testing, defects or errors in our products and services may occur, which could result in delays in the development
and implementation of products and systems, inability to meet customer requirements or expectations in a timely
manner, loss of revenue or market share, increased implementation and support costs, failure to achieve market
acceptance, diversion of development resources, injury to our reputation, increased insurance costs, increased
service and warranty costs and warranty or breach of contract claims. Although we attempt to reduce the risk of
losses resulting from warranty or breach of contract claims through warranty disclaimers and liability limitation
clauses in our sales agreements when we can, these contractual provisions are sometimes not included and may
not be enforceable in every instance. If a court refuses to enforce the liability limiting provisions of our contracts
for any reason, or if liabilities arise that were not contractually limited or adequately covered by insurance, the
expense associated with defending these actions or paying the resultant claims could be significant.

(19) The security systems used in our product and service offerings may be circumvented or sabotaged by
third parties, which could result in the disclosure of sensitive information or private personal information
or cause other business interruptions that could damage our reputation and disrupt our business.

Our business relies on computers and other information technologies, both internal and at customer

locations. The protective measures that we use may not prevent security breaches, and failure to prevent security
breaches may disrupt our business, damage our reputation, and expose us to litigation and liability. A party who
is able to circumvent security measures could misappropriate sensitive or proprietary information or materials or
cause interruptions or otherwise damage our products, services and reputation, and the property of our customers.
If unintended parties obtain sensitive data and information, or create bugs or viruses or otherwise sabotage the
functionality of our systems, we may receive negative publicity, incur liability to our customers or lose the
confidence of our customers, any of which may cause the termination or modification of our contracts. Further,
our insurance coverage may be insufficient to cover losses and liabilities that may result from these events.

In addition, we may be required to expend significant capital and other resources to protect ourselves
against the threat of security breaches or to alleviate problems caused by these breaches. Any protection or
remedial measures may not be available at a reasonable price or at all, or may not be entirely effective if
commenced.

(20) We are periodically involved in the ordinary course of business in litigation, and an adverse resolution
of such litigation may adversely affect our business, financial condition, results of operations, and cash
flows.

From time to time, in our normal course of business, we are a party to various legal claims, actions and
complaints. For example, as part of our patent licensing program, we may bring claims or counterclaims of patent
infringement to enforce our patent rights. Given the uncertain nature of litigation, we are not able to estimate the
amount or range of gain or loss that could result from an outcome of litigation. Litigation can be expensive,
lengthy, and disruptive to normal business operations. The results of complex legal proceedings are often

17

uncertain and difficult to predict. We could incur costs in excess of any established accruals and, to the extent
available, excess liability insurance. An unfavorable outcome in any legal proceedings could have a material
adverse effect on our business, financial condition, results of operations, and cash flows.

RISKS RELATED TO OUR CAPITAL STOCK

(21) Our common stock price may be volatile, and you could lose all or part of your investment in shares of
our common stock.

The price of shares of our common stock may fluctuate as a result of changes in our operating performance
or prospects and other factors. Some specific factors that may have a significant effect on the price of shares of
our common stock include:

•

•

•

•

•

•

•

•

•

•

•

•

•

the public’s reaction to our public disclosures;

actual or anticipated changes in our operating results or future prospects;

potential unfavorable changes from originally reported royalties by customers resulting from an audit
performed by us or a third party, or self-corrected by the customer;

strategic actions by us or our competitors, such as acquisitions or restructurings;

impact of acquisitions on our liquidity and financial performance;

new laws or regulations or new interpretations of existing laws or regulations applicable to our
business;

changes in accounting standards, policies, guidance, interpretations or principles applicable to us;

conditions of the industry as a result of changes in financial markets or general economic or political
conditions;

the failure of securities analysts to cover our common stock in the future, or changes in financial
estimates by analysts;

changes in analyst recommendations or earnings estimates regarding us, other comparable companies
or the industry generally, and our ability to meet those estimates;

changes in the amount of dividends paid, if any;

future issuances of our common stock or the perception that future sales could occur; and

volatility in the equity securities market.

(22) Our common stock price may increase or decrease on material news or developments.

As a thinly-traded microcap company, volatility in the equity securities market may disproportionately
cause swings in our stock price, upward and downward, on positive and negative developments. We suspect that
the effects of computerized trading also exacerbate fluctuations in our stock price.

(23) Our corporate governance documents, our rights agreement and Oregon law may delay or prevent an
acquisition of us that shareholders may consider favorable, which could decrease the value of your shares.

Our articles of incorporation and bylaws and Oregon law contain provisions that could make it more
difficult for a third party to acquire us without the consent of our board of directors. These provisions include
supermajority voting requirements for shareholders to amend our organizational documents and limitations on
actions by our shareholders by written consent. In addition, our board of directors has the right to issue preferred
stock without shareholder approval, which could be used to dilute the stock ownership of a potential hostile
acquirer. In July 2008, our Board of Directors adopted a rights agreement pursuant to which one one-hundredth

18

(1/100) of a preferred stock purchase right will be issued for each outstanding share of our common stock. In
general terms, our rights agreement works by imposing a significant penalty upon any person or group that
acquires 15% or more of our outstanding common stock without the approval of our Board of Directors. Oregon
law also restricts the ability to vote shares of stock acquired in a transaction that causes the acquiring person to
control at least one-fifth, one-third or one-half of the votes entitled to be cast in the election of directors. Shares
acquired in a control share acquisition have no voting rights except as authorized by a vote of the shareholders.
Although we believe these provisions protect our shareholders from coercive or otherwise unfair takeover tactics
and thereby provide for an opportunity to receive a higher bid by requiring potential acquirers to negotiate with
our board of directors, these provisions apply even if the offer may be considered beneficial by some
shareholders.

ITEM 1B: UNRESOLVED STAFF COMMENTS

None.

ITEM 2: PROPERTIES

We lease our principal administrative, marketing, research, and intellectual property development facility,
which is approximately 46,000 square feet in size and located in Beaverton, Oregon. In May 2010, we entered
into an amendment with the landlord to extend the length of our facilities lease through August 2016.

In June 2013, we entered into a new facilities lease agreement in San Mateo, California, which is
approximately 3,700 square feet in size, with a lease term through November 2016. In February 2015, we
terminated this lease and entered into a facilities lease agreement for a different facility in San Mateo, California,
which is approximately 5,400 square feet in size, with a lease term through March 2020.

See Note 9 of our Notes to Consolidated Financial Statements for further lease related disclosures.

ITEM 3: LEGAL PROCEEDINGS

We are subject from time to time to legal proceedings and claims arising in the ordinary course of business.

Our wholly owned subsidiary, Attributor, was a defendant in a patent infringement lawsuit brought by Blue
Spike, LLC (“Blue Spike”) (E.D. Texas, Civil Action No: 6:12-cv-540). The case was brought against Attributor
in August 2012. We settled the lawsuit with Blue Spike, and pursuant to the settlement, were dismissed with
prejudice from the case in October 2014. The total settlement amount was immaterial.

ITEM 4: MINE SAFETY DISCLOSURES

Not applicable.

19

PART II

ITEM 5: MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Our common stock began trading on the Nasdaq Stock Market LLC in October 2008 under the symbol
“DMRC.” The closing price of our common stock on the Nasdaq Global Market was $27.75 on February 17,
2015. The following table lists the high and low sales prices of our common stock for the periods indicated, as
reported by The Nasdaq Global Market.

Year Ended December 31,

2014

2013

High

Low

High

Low

First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$36.93
$37.00
$34.91
$31.36

$18.97
$28.78
$19.90
$20.04

$26.79
$26.00
$22.46
$22.72

$20.72
$19.05
$18.86
$17.85

At February 17, 2015, we had 227 shareholders of record of our common stock, as shown in the records of

our transfer agent. Since many holders hold shares in “street name,” we believe that there is a significantly larger
number of beneficial owners of our common stock than the number of record holders.

During the years ended December 31, 2014, 2013 and 2012, our Board of Directors declared and paid the

following dividends per common share (in thousands, except per share data):

Declaration Date

April 23, 2014 . . . . . . . . . . . . . . . . . . . . . . . .
February 20, 2014 . . . . . . . . . . . . . . . . . . . . .
October 22, 2013 . . . . . . . . . . . . . . . . . . . . . .
July 25, 2013 . . . . . . . . . . . . . . . . . . . . . . . . .
April 30, 2013 . . . . . . . . . . . . . . . . . . . . . . . .
February 20, 2013 . . . . . . . . . . . . . . . . . . . . .
October 23, 2012 . . . . . . . . . . . . . . . . . . . . . .
July 26, 2012 . . . . . . . . . . . . . . . . . . . . . . . . .
April 26, 2012 . . . . . . . . . . . . . . . . . . . . . . . .

Dividend Per
Common Share

$0.11
$0.11
$0.11
$0.11
$0.11
$0.11
$0.11
$0.11
$0.11

Record Date

May 5, 2014
March 3, 2014
November 4, 2013
August 5, 2013
May 13, 2013
March 4, 2013
November 6, 2012
August 10, 2012
May 11, 2012

Total
Amount

Payment Date

$830 May 12, 2014
$824 March 10, 2014
$802 November 12, 2013
$799 August 12, 2013
$800 May 20, 2013
$801 March 11, 2013
$783 November 20, 2012
$782 August 24, 2012
$779 May 25, 2012

In August 2014, we entered into an Equity Distribution Agreement, whereby we may sell from time to time
through Wells Fargo Securities, LLC, as our sales agent, our common stock having an aggregate offering price of
up to $30 million. Wells Fargo Securities, LLC will receive from us a commission equal to 2.50% of the gross
sales of common stock for shares having an aggregate offering price of up to $10 million, and a commission of
2.25% of the gross sales of common stock thereafter, for shares sold under the Equity Distribution Agreement.
For the year ended December 31, 2014, we sold 684,215 shares under this Equity Distribution Agreement
totaling $16.3 million of cash proceeds, net of commissions of $0.4 million, and paid $0.3 million in stock
issuance costs.

In November 2011, our Board of Directors approved a stock repurchase program authorizing the purchase,

at the discretion of management, of up to $5.0 million of shares of our common stock for a one year period
through periodic open-market or private transactions at then-prevailing market prices. In November 2013, the
program was extended through December 31, 2014, at which point the program ended. As of December 31, 2014,
we had repurchased 43,293 shares under the extended program at an aggregate purchase price of $1.0 million.

In addition to the stock repurchase program described above, we withhold (repurchase) shares of common

stock in connection with the vesting of restricted shares to satisfy required tax withholding obligations.

20

The following table sets forth information regarding purchases of our equity securities during the three-

month period ended December 31, 2014:

Period

Month 1

(a)
Total number of
shares
purchased (1)

(b)
Average price
paid per
share (1)

(c)
Total number of
shares
purchased as
part of publicly
announced plans
or programs

(d)
Approximate
dollar value)
of shares
that may yet
be purchased
under the plans
or programs

October 1, 2014 to October 31, 2014 . . . . . . . . .

900

$24.81

Month 2

November 1, 2014 to November 30, 2014 . . . . .

16,074

$27.40

Month 3

December 1, 2014 to December 31, 2014 . . . . .

—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16,974

$ —

$27.26

$4.0 million

$4.0 million

$0.0 million

—

—

—

—

(1) Fully vested shares of common stock withheld (purchased) by us in satisfaction of required withholding tax

liability upon vesting of restricted stock.

21

STOCK PERFORMANCE GRAPH

The following graph compares the performance of our common stock with the performance of (i) the
Nasdaq U.S. Index and (ii) a peer group selected by us. The comparison assumes $100 was invested in our
common stock on December 31, 2009 and in each of the two indices at the closing price on that date, and
assumes reinvestment of any dividends. We believe that the companies in the peer group are comparable to us in
terms of line-of-business, market capitalization, revenue, and number of employees, and therefore, comprise an
appropriate peer group for purposes of comparing stock performance. The comparisons in the graph are based on
historical data and are not indicative of, nor intended to forecast, future performance of our common stock.

Comparison of Cumulative Total Return

$450

$400

$350

$300

$250

$200

$150

$100

$50

$0
12/31/09

12/31/10

12/31/11

12/31/12

12/31/13

12/31/14

Digimarc Corporation

Nasdaq Index

Peer Group

Companies included in the Peer Group index of the stock performance graph are as follows:

8X8 INC
AWARE INC
BRIGHTCOVE INC
CALLIDUS SOFTWARE INC
CINEDIGM CORP
DATAWATCH CORPORATION

DTS INC
eGain CORPORATION
EVOLVING SYSTEMS INC
GLU MOBILE INC
GUIDANCE SOFTWARE
IMMERSION CORPORATION

ORBCOMM INC
PDF SOLUTIONS INC
SPARK NETWORKS INC
SUPPORT.COM INC
TOWERSTREAM CORPORATION
ZIX CORPORATION

ITEM 6: SELECTED FINANCIAL DATA

The selected financial data set forth below should be read in conjunction with the consolidated financial
statements and the notes to the consolidated financial statements and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations,” which are included elsewhere in this report.

22

The following tables set forth our selected financial information as of and for each of the years in the five-year

period ended December 31, 2014, which has been derived from audited financial statements as of December 31,
2014, 2013, 2012, 2011 and 2010 and for the years ended December 31, 2014, 2013, 2012, 2011 and 2010.

Statement of Operations Data

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit percentage . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share:
Earnings (loss) per common share—basic . . . . . . . . . . . . . .
Earnings (loss) per common share—diluted . . . . . . . . . . . . .
Weighted average common shares outstanding—basic

Year Ended
December 31,

2014

2013

2012

2011

2010

$ 25,658

$34,964

$44,375

$36,039

$31,150

67%

77%

85%

81%

78%

$(15,223) $ (2,412) $14,594
$(15,820) $ (507) $ 8,272

$ 6,389
$ 5,656

$ 6,151
$ 4,174

$
$

(2.22) $ (0.10) $
(2.22) $ (0.10) $

1.16
1.12

$
$

0.84
0.76

$
$

0.59
0.55

(in thousands) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7,187

6,866

6,757

6,741

7,120

Weighted average common shares outstanding—diluted

(in thousands) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends declared per common share . . . . . . . . . . . . .

7,187
0.22

6,866
0.44

$

6,989
0.33

$

7,430

7,623
$ — $ —

$

Balance Sheet Data

As of December 31,

2014

2013

2012

2011

2010

Cash, cash equivalents and short-term marketable

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term marketable securities . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable preferred stock . . . . . . . . . . . . . . . . . . . . . . . . .

$ 38,323
$
749
$ 57,416
203
$
50
$

$29,662
$ 5,302
$57,197
496
$
50
$

$32,269
$ 6,787
$57,331
673
$
50
$

$25,663
$ 7,715
$45,793
464
$
50
$

$34,781
$11,163
$55,765
525
$
50
$

ITEM 7: MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations
contains forward-looking statements relating to future events or the future financial performance of Digimarc,
which involve risks and uncertainties. Our actual results could differ materially from those anticipated in these
forward-looking statements. Please see the discussion regarding forward-looking statements included at the end
of this discussion, under the caption “Forward-Looking Statements” and Item 1A, “Risk Factors” for a
discussion of some of the uncertainties, risks and assumptions associated with these statements.

The following discussion should be read in conjunction with our consolidated financial statements and the

related notes and other financial information appearing elsewhere in this Annual Report on Form 10-K.

All dollar amounts are in thousands except per share amounts or unless otherwise noted. Percentages

within the following tables included in this section may not foot due to rounding.

Overview

Digimarc Corporation enables governments and enterprises around the world to give digital identities to
media and objects that computers and digital devices can sense and recognize and to which they can react. We

23

have developed an Intuitive Computing Platform that is intended to optimize the identification of consumer
brand impressions, facilitating modern mobile-centric shopping. The Platform includes the means to infuse
persistent digital information, “Digimarc IDs,” perceptible only to computers and digital devices, into all forms
of media content, including consumer products packaging. Digimarc IDs for packaging, often referred to as
“Digimarc Barcodes,” facilitate remarkably faster scanning of items at retail checkout as well as improved
interaction with consumers. The unique digital identifier placed in media generally persists with it regardless of
the distribution path and whether it is copied, manipulated or converted to a different format, and does not affect
the quality of the content or the enjoyment or other traditional uses of it. Our technology permits computers and
digital devices to quickly identify relevant data from vast amounts of media content.

Our growth strategy encompasses both our government and commercial businesses. We plan to continue

investing in research and development and sales and marketing to develop and market our products including Digimarc
Discover, Digimarc Barcode and Digimarc Guardian and continue to expand our intellectual property portfolio.

To protect our significant efforts in creating our technology, we have implemented an extensive intellectual

property protection program that relies on a combination of patent, copyright, trademark and trade secret laws,
and nondisclosure agreements and other contracts. As a result, we believe we have one of the world’s most
extensive patent portfolios in the field of digital watermarking and related fields, with greater than 1,200 U.S.
and foreign patents and pending patent applications as of December 31, 2014. We continue to develop and
broaden our portfolio of patented technology in the fields of media identification and management technology
and related applications and systems. We devote significant resources to developing and protecting our
inventions and continuously seek to identify and evaluate potential licensees for our patents.

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the

U.S. (“U.S. GAAP”) requires us to make estimates and judgments that affect the reported amounts of assets,
liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis,
we evaluate our estimates, including those related to bad debts, contingencies, goodwill, income taxes, intangible
assets, marketable securities, property and equipment and revenue recognition. We base our estimates on
historical experience and on other assumptions we believe to be reasonable in the circumstances. Actual results
may differ from these estimates under different assumptions or conditions.

Some of our accounting policies require higher degrees of judgment than others in their application. These

include revenue recognition, goodwill, impairment of long-lived assets, contingencies and income taxes. We
believe the following critical accounting policies affect our more significant judgments and estimates used in the
preparation of our consolidated financial statements.

Revenue recognition: We account for customer arrangements that encompass multiple deliverables, such as

patent licenses, professional services, software licenses, and maintenance and support fees, under ASC 605-25
“Multiple-Element Arrangements. For arrangements that include multiple deliverables, we identify and divide the
deliverables into separate units of accounting at inception if certain criteria are met. We apply ASC 985 to
software deliverables when relevant. The consideration for the arrangements under ASC 605-25 is allocated to
the separate units of accounting using the relative selling price method.

The relative selling price method allocates the consideration based on our specific assumptions rather than

assumptions of a marketplace participant, and any discount in the arrangement proportionally to each deliverable
on the basis of each deliverable’s selling price.

Applicable revenue recognition criteria are considered separately for each separate unit of accounting as follows:

•

Service revenue is generally determined based on time and materials. Revenue for professional services
is recognized as the services are performed. Billing for services rendered generally occurs within one
month after the services are provided.

24

•

Subscription revenue, which includes subscriptions for products and services, is generally paid in advance
and recognized over the term of the subscription, which is generally one month to twenty-four months.

• License revenue is recognized when amounts owed to Digimarc have been earned, are fixed or

determinable (within our normal 30 to 60 day payment terms), and collection is reasonably assured. If
the payment terms extend beyond our normal 30 to 60 days, the fee may not be considered to be fixed
or determinable, and the revenue would then be recognized when installments are due.

• We record revenue from certain license agreements upon cash receipt as a result of collectability

not being reasonably assured.

• Our standard payment terms for license arrangements are 30 to 60 days. Extended payment terms
on patent license arrangements are not considered to be fixed or determinable if payments are due
beyond our standard payment terms, primarily because of the risk of substantial modification
present in our patent licensing business. As such, revenue on license arrangements with extended
payment terms are recognized as fees become fixed or determinable.

Goodwill: We account for business combinations under the acquisition method of accounting in accordance
with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified
intangible assets acquired and liabilities assumed based on their estimated fair values. The purchase price is
allocated using the information currently available, and may be adjusted, up to one year from acquisition date,
after obtaining more information regarding, among other things, asset valuations, liabilities assumed and
revisions to preliminary estimates.

Contingent consideration, if any, is recorded at the acquisition date based upon the estimated fair value of
the contingent payments. The fair value of the contingent consideration is re-measured each reporting period with
any adjustments in fair value being recognized in earnings from operations.

The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less

liabilities assumed is recognized as goodwill.

We test goodwill for impairment annually in June and whenever events or changes in circumstances indicate
that the carrying value may not be recoverable. Such reviews assess the fair value of our assets compared to their
carrying value. We operate as a single reporting unit. We estimate the fair value of our single reporting unit using
a market approach, which takes into account our market capitalization plus an estimated control premium.

In connection with our annual impairment test of goodwill as of June 30, 2014 and 2013, we concluded that

there was no impairment as the estimated fair value of our single reporting unit substantially exceeded the
carrying value.

Impairment of long-lived assets: We assess long-lived assets for impairment whenever events or changes

in circumstances indicate that the carrying amount of an asset may not be recoverable, in accordance with the
provisions of ASC 360 “Property, Plant and Equipment.” Conditions that could trigger a long-lived asset
impairment assessment include, but are not limited to, a significant decrease in the market price of a long-lived
asset, a significant adverse change in legal factors or in the business climate that could affect the value of an
asset, or a current-period operating or cash flow loss combined with a history of operating or cash flow losses.

Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the

assets to future net undiscounted cash flows expected to be generated by the assets over their remaining useful
life. If such assets are considered to be impaired, the impairment would be recognized in operating results at the
amount by which the carrying amount of the assets exceeds the fair value of the assets. Fair value is determined
based on discounted cash flows or appraised values, depending on the nature of the assets.

Considerable management judgment is required in determining if and when a condition would trigger an

impairment assessment of our long-lived assets and once such a determination has been made, considerable

25

management judgment is required to determine the expected net undiscounted future cash flows to be generated
by the assets over their remaining useful life and, if necessary, the fair market value of those assets.

We concluded a triggering event occurred during the fourth quarter of 2014, due to operating losses in 2013

and 2014 and a projected operating loss in 2015, and we tested our long-lived assets for impairment as of
December 31, 2014. Our assessment compared the net undiscounted future cash flows that each asset group is
projected to generate to the carrying value of each asset group. Key assumptions used in our impairment test
included future sales of our products and services, renewal rates of existing contracts and future levels of expenses.
Our analysis of projected net undiscounted future cash flows significantly exceeded the book value for these asset
groups. Accordingly, we did not record any impairment charge during the year ended December 31, 2014.

Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.

Contingencies: We evaluate all pending or threatened contingencies or commitments, if any, that are

reasonably likely to have a material adverse effect on our operations or financial position. We assess the
probability of an adverse outcome and determine if it is remote, reasonably possible or probable as defined in
accordance with the provisions of ASC 450 “Contingencies.” If information available prior to the issuance of our
financial statements indicates that it is probable that an asset has been impaired or a liability has been incurred at
the date of our financial statements, and the amount of the loss, or the range of probable loss can be reasonably
estimated, then the loss is accrued and charged to operations. If no accrual is made for a loss contingency
because one or both of the conditions pursuant to ASC 450 are not met, but the probability of an adverse outcome
is at least reasonably possible, we will disclose the nature of the contingency and provide an estimate of the
possible loss or range of loss, or state that such an estimate cannot be made.

Income taxes: We record valuation allowances on our deferred tax assets if, based on available evidence, it

is more-likely-than-not that all or some portion of the assets will not be realized. The determination of whether
our deferred tax assets are realizable requires management to identify and weight all available positive and
negative evidence. Management considers recent financial performance, projected future taxable income,
scheduled reversals of deferred tax liabilities, tax planning strategies and other evidence in assessing the
realizability of our deferred tax assets.

We recorded a $6.8 million non-cash income tax charge during the fourth quarter of 2014 to record a full

valuation allowance against our deferred tax assets largely due to the cumulative loss we have incurred over the
last three years, which is considered a significant piece of negative evidence when assessing the realizability of
deferred tax assets.

We are subject to federal and state income taxes within the U.S., and, in the ordinary course of business,
there are transactions and calculations where the ultimate tax determination is uncertain. We report a liability (or
contra asset) for unrecognized tax benefits resulting from uncertain tax positions taken (or expected to be taken)
on a tax return. We recognize interest and penalties, if any, related to the unrecognized tax benefits in income tax
expense.

26

Results of Operations—the Years Ended December 31, 2014 and December 31, 2013

The following tables present our consolidated statements of operations data for the periods indicated.

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 11,727
6,203
7,728

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25,658

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,077
3,020
334

8,431
17,227

7,974
13,711
8,972
1,793

32,450

Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(15,223)

Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Provision) benefit for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55

(15,168)
(652)

$11,631
5,591
17,742

34,964

5,327
2,491
387

8,205
26,759

6,144
12,274
9,624
1,129

29,171

(2,412)

109

(2,303)
1,796

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(15,820)

$ (507)

27

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Percentages are percent of revenue

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46%
24
30

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other income, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Provision) benefit for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .

20
12
1

33
67

31
53
35
7

126

(59)

—

(59)
(3)

33%
16
51

100

15
7
1

23
77

18
35
27
3

83

(7)

—

(7)
5

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(62)%

(1)%

Summary

In 2013, we increased the level of our investments in our product development and sales growth initiatives,

primarily through hiring additional engineering and sales personnel. These initiatives included developing and
marketing Digimarc Discover, Digimarc Barcode and other aspects of our Intuitive Computing Platform as well
as further developing our retained patent assets and exploring strategic opportunities in the mobile payments
market. In 2014, we continued these investments and made additional investments to expand our sales
organization and expand the Digimarc Guardian product offering.

Total revenue decreased 27% to $25.7 million in 2014 from $35.0 million in 2013 primarily due to the
scheduled completion of the quarterly license fee payments from Intellectual Ventures (“IV”) in the second
quarter of 2013 and from The Nielsen Company (“Nielsen”) in the first quarter of 2014.

Total operating expenses increased 11% to $32.5 million from $29.2 million in 2013 primarily reflecting the

full-year impact of the continued investments in our product development and sales growth initiatives.

28

Revenue

Revenue:

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Service . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . .

$11,727
6,203
7,728

$25,658

$11,631
5,591
17,742

$34,964

$

96
612
(10,014)

$ (9,306)

1%
11%
(56)%

(27)%

Revenue (as % of total revenue):

Service . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . .

46%
24%
30%

100%

33%
16%
51%

100%

Service. Service revenue consists primarily of software development and consulting services. The majority
of service revenue arrangements are structured as time and materials consulting agreements. Most of our service
revenue is derived from contracts with the Central Banks, IV and government agency contractors. The
agreements range from several months to several years in length, and our longer term contracts are subject to
work plans that are reviewed and agreed upon at least annually. These contracts generally provide for billing
hours worked at predetermined rates and, to a lesser extent, reimbursement for third party costs and services.
Increases or decreases in the services provided under these contracts are generally subject to both volume and
price changes. The volume of work is generally negotiated at least annually and can be modified as the
customer’s needs change. We also have provisions in our longer term contracts that allow for specific hourly rate
price increases on an annual basis to account for cost of living variables. Contracts with government agency
contractors are generally shorter term in nature, less linear in billings and less predictable than our longer term
contracts because the contracts with government agency contractors are subject to government budgets and
funding.

The increase in service revenue was due primarily to higher billing rates under our contract with the Central

Banks, partially offset by lower revenue due to timing of work with a government agency contractor.

Subscription. Subscription revenue includes subscriptions for products and services, is generally recurring in

nature, paid in advance and recognized over the term of the subscription.

The increase in subscription revenue was due primarily to higher sales of our Digimarc Discover and

Guardian products.

License. License revenue originates primarily from licensing our technology and patents where we receive
fixed license fees and/or royalties as our income stream. The majority of our 2014 license revenue was derived
from contracts with Verance Corporation (“Verance”), Civolution and Nielsen. Revenue from our licensed
products have minimal associated direct costs, and thus are highly profitable.

The decrease in license revenue was due primarily to the scheduled completion of the quarterly license fee
payments from IV in the second quarter of 2013 and from Nielsen in the first quarter of 2014 and lower reported
quarterly royalties from other licensees, partially offset by a $1.0 million license fee payment from Verance in
the third quarter of 2014 to extend an existing license through 2023 in effect waiving any future royalties and
license fees.

29

Revenue by geography

Revenue by geography:

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Decrease

Percent
Decrease

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,596
16,062

$18,857
16,107

$(9,261)
(45)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$25,658

$34,964

$(9,306)

(49)%
(0)%

(27)%

Revenue (as % of total revenue):

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37%
63%

100%

54%
46%

100%

The decrease in domestic revenue was primarily the result of the scheduled completion of the quarterly
license fee payments from IV and Nielsen in the second quarter of 2013 and first quarter of 2014, respectively.

The decrease in international revenue was primarily due to lower reported quarterly royalties from an

international licensee, partially offset by higher billing rates under our contract with the Central Banks.

We anticipate revenue in 2015 will be reasonably consistent with 2014 reflecting the end of license
payments from Verance and Nielsen, offset by growth in revenues from our Digimarc Discover, Barcode and
Guardian products and higher service revenue.

Cost of revenue

Service. Cost of service revenue primarily includes costs that are allocated from research, development and

engineering, sales and marketing and intellectual property that relate directly to performing services under our
customer contracts and direct costs of program delivery for both personnel and operating expenses. Costs
include:

•

•

•

•

•

•

compensation, benefits, incentive compensation in the form of stock-based compensation and related
costs of our software developers, quality assurance personnel, product managers, business development
managers and other personnel where we bill our customers for time and materials costs;

payments to outside contractors that are billed to customers;

charges for equipment directly used by customers;

depreciation and other charges for machinery, equipment and software directly used by customers;

travel costs directly attributable to service and development contracts; and

charges for infrastructure and centralized costs of facilities and information technology.

Subscription. Cost of subscription revenue primarily includes:

•

•

•

•

compensation, benefits, incentive compensation in the form of stock-based compensation and related
costs of operations personnel and the cost of contractors to support our Digimarc Guardian subscription
service;

amortization of existing technology acquired in the Attributor acquisition;

Internet service provider connectivity charges and image search data fees to support the services
offered to our subscription customers; and

charges for infrastructure and centralized costs of facilities and information technology.

30

License. Cost of license revenue primarily includes:

•

•

•

amortization of capitalized patent costs and patent maintenance fees;

license costs for any software and/or patents licensed from third parties; and

charges for infrastructure and centralized costs of facilities and information technology.

Gross profit

Gross Profit:

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,650
3,183
7,394

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$17,227

$ 6,304
3,100
17,355

$26,759

$

346
83
(9,961)

$(9,532)

5%
3%
(57)%

(36)%

Gross Profit (as % of related revenue component):

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

57%
51%
96%
67%

54%
55%
98%
77%

The decrease in total gross profit was due primarily to lower license revenue due to the scheduled

completion of the quarterly license fee payments from IV in the second quarter of 2013 and from Nielsen in the
first quarter of 2014.

The increase in service gross profit as a percentage of service revenue was due primarily to higher billable

rates under our contract with the Central Banks.

The decrease in subscription gross profit as a percentage of subscription revenue was due primarily to

higher contractor costs to support new Digimarc Guardian customers.

The decrease in license gross profit as a percentage of license revenue was due primarily to lower license

revenue.

We anticipate gross profit and gross profit as a percentage of revenue to be lower in 2015 than 2014
reflecting lower projected license revenue partially offset by higher projected service and subscription revenue.

Operating expenses

We allocate certain costs of research, development and engineering, sales and marketing, and intellectual

property to cost of revenue when they relate directly to our customer contracts. We record all remaining, or
“residual,” costs as sales and marketing, research, development and engineering, general and administrative, and
intellectual property expenses.

We anticipate operating expenses will be lower in 2015 than 2014 primarily due to lower research,
development and engineering, general and administrative and intellectual property expenses, partially offset by
higher sales and marketing expenses.

31

Sales and marketing

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing (as % of total revenue) . . . .

$7,974

31%

$6,144

18%

Sales and marketing expenses consist primarily of:

Dollar
Increase

$1,830

Percent
Increase

30%

•

•

•

•

compensation, benefits, incentive compensation in the form of stock-based compensation and related
costs of sales and marketing employees and product managers;

travel and market research costs, and costs associated with marketing programs, such as trade shows,
public relations and new product launches;

professional services and outside contractors for product and marketing initiatives; and

charges for infrastructure and centralized costs of facilities and information technology.

The increase in sales and marketing expenses primarily reflects the full-year impact of our continued

investments in our sales growth initiatives, resulting in:

•

•

•

increased headcount and compensation-related expenses of $1.4 million;

increased travel expenses of $0.2 million; and

increased allocation of facilities and information technology costs of $0.2 million.

We anticipate sales and marketing expenses in 2015 will be higher than 2014 due to expansion of our sales

organization in support of Digimarc Discover, Barcode and Guardian.

Research, development and engineering

Research, development and engineering . . . . . . .
Research, development and engineering (as % of
total revenue) . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,
2014

Year Ended
December 31,
2013

$13,711

$12,274

Dollar
Increase

$1,437

Percent
Increase

12%

53%

35%

Research, development and engineering expenses arise primarily from three areas that support our business

model:

•

Fundamental Research:

•

investigation of new watermarking algorithms to increase robustness and/or computational
efficiency;

• mobile device usage models and imaging sub-systems in camera-phones;

•

•

•

industry conference participation and authorship of papers for industry journals;

survey and study of human and computer interaction models with a focus on mobile devices and
modeling of intent;

development of new intellectual property, including documentation of claims and production of
supporting diagrams and materials;

32

•

research in multi-spectral analyses, machine learning, barcodes, QR codes, fingerprinting, and
other content identification technologies;

• metadata ranking algorithms for matching Internet file content against reference database; and

•

investigation of substrates, printing techniques, and printing technology relating to consumer
packaged goods.

•

Platform Development:

•

tuning and optimization of implementation models to improve resistance to non-malicious attacks
and routine transformations, such as JPEG, cropping and printing;

• mobile platform creation to leverage device-specific capabilities (e.g., instruction sets and

Graphics Processing Units);

•

•

•

tuning big data analytics transformation and metrics aggregation engine;

tuning data-driven Internet crawling infrastructure with policy-driven feedback loop; and

assembly of master book publishing catalog based on aggregation and reconciliation of multiple
public data sources.

•

Product Development:

•

deliver and enhance the Digimarc Barcode;

• maintaining the Digimarc Discover ID Manager to provide campaign management and routing

services for the Digimarc Discover platform;

• maintaining the web-hosted image watermark embedder in support of Digimarc Discover

platform;

•

•

•

iterative development and release of the Digimarc Discover application for the iOS and Android
platforms;

real-time analytics portal to support anti-piracy services for the book industry; and

consumer book discovery application based on social network connections and shared interests.

Research, development and engineering expenses consist primarily of:

•

•

•

•

compensation, benefits, incentive compensation in the form of stock-based compensation expense,
recruiting and related costs of software and hardware developers and quality assurance personnel;

payments to outside contractors;

the purchase of materials and services for product development; and

charges for infrastructure and centralized costs of facilities and information technology.

The increase in research, development and engineering expenses primarily reflects the full-year impact of

our continued investments in our product development initiatives, resulting in:

•

•

increased headcount and compensation-related expenses of $1.5 million; partially offset by

decreased recruiting costs of $0.2 million.

We anticipate research, development and engineering expenses in 2015 will be lower than 2014 as we

transition from research and development to market development and delivery of Digimarc Discover and
Barcode.

33

General and administrative

General and administrative . . . . . . . . . . . . . . . . . .
General and administrative (as % of total

Year Ended
December 31,
2014

Year Ended
December 31,
2013

$8,972

$9,624

Dollar
Decrease

$(652)

Percent
Decrease

(7)%

revenue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35%

28%

We incur general and administrative costs in the functional areas of finance, legal, human resources,
executive and board of directors. Costs for facilities and information technology are also managed as part of the
general and administrative processes and are allocated to this area as well as each of the areas in costs of revenue,
sales and marketing, research, development and engineering and intellectual property.

General and administrative expenses consist primarily of:

•

•

•

•

compensation, benefits and incentive compensation in the form of stock-based compensation expense
and related costs of general and administrative personnel;

third party and professional fees associated with legal, accounting and human resources;

costs associated with being a public company; and

charges for infrastructure and centralized costs of facilities and information technology.

The decrease in general and administrative expenses resulted primarily from:

•

•

•

•

•

decreased legal fees of $0.7 million due to the completion of the licensing audit of IV in January 2014,
partially offset by legal fees associated with the litigation and settlement with Blue Spike in October
2014;

decreased accounting and tax fees of $0.2 million associated with the acquisition of Attributor that
were incurred in 2013;

decreased allocation of $0.1 million of facilities and information technology costs; partially offset by

increased stock-based compensation expenses of $0.3 million largely due to the timing of restricted
stock grants; and

lower expenses in 2013 resulting from the reversal of $0.2 million liability for contingent merger
consideration related to the acquisition of Attributor.

We anticipate general and administrative expenses will be lower in 2015 than 2014, reflecting lower legal

costs due to the completion of the licensing audit of IV and litigation with Blue Spike. We will continue to
examine means to reduce general and administrative expenses in the longer term.

Intellectual property

Intellectual property . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property (as % of total revenue) . . . .

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase

Percent
Increase

$1,793

$1,129

$664

59%

7%

3%

We incur intellectual property expenses that arise primarily from costs associated with documenting,

applying for, and maintaining domestic and international patents and trademarks.

34

Gross expenditures for intellectual property costs, before reflecting the effect of capitalized patent costs,

primarily consist of:

•

•

•

•

•

compensation, benefits and incentive compensation in the form of stock-based compensation expense
and related costs of attorneys and legal assistants;

third party costs, including filing and governmental regulatory fees and fees for outside legal counsel
and translation costs, each incurred in the patent process;

consulting costs related to marketing our intellectual property portfolio;

charges to write-off previously capitalized patent costs for patent assets we abandon; and

charges for infrastructure and centralized costs of facilities and information technology.

Intellectual property expenses can vary from period to period based on:

•

•

the level of capitalized patent activity, and

prosecution costs and direct labor hours (compensation, benefits and incentive compensation) related to
the patents that were exclusively licensed to IV that are allocated to cost of revenue.

The increase in intellectual property expenses resulted primarily from:

•

•

•

increased headcount and compensation-related expenses of $0.2 million;

increased consulting expenses of $0.2 million related to a intellectual property marketing study; and

increased write-off for patent assets we abandoned of $0.2 million.

We anticipate intellectual property expenses will be lower in 2015 than 2014 as a result of no intellectual

property marketing study planned for 2015.

Stock-based compensation

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase

Percent
Increase

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . .
General and administrative . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 545
674
1,406
2,454
324

$5,403

$ 533
422
1,116
2,183
248

$4,502

$ 12
252
290
271
76

$901

2%
60%
26%
12%
31%

20%

The increase in total stock-based compensation was primarily due to higher headcount and the timing of
restricted stock grants. We anticipate incurring an additional $11.2 million in stock-based compensation expense
through February 2019 for awards outstanding as of December 31, 2014.

Other income, net

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Other income, net . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net (as % of total revenue) . . . . .

$55
*

$109
*

*

Less than 1%

35

Dollar
Decrease

Percent
Decrease

$(54)

(50)%

The decrease in other income, net was primarily due to losses on foreign currency and lower interest

income, due to a combination of lower investment balances and lower interest rates on investments.

Provision (benefit) for income taxes

The provision (benefit) for income taxes reflects current tax, deferred tax and withholding tax in certain

foreign jurisdictions.

For the year ended December 31, 2014, we recognized an income tax provision of $0.7 million on a pretax loss

of $15.2 million, resulting in an effective tax rate of (4%). The income tax provision included a $6.8 million non-
cash charge during the fourth quarter of 2014 to record a full valuation allowance against our deferred tax assets. A
full valuation allowance was recorded largely due to the cumulative loss we have incurred over the last three years,
which is considered a significant piece of negative evidence when assessing the realizability of deferred tax assets.
We will not record tax benefits on any future losses until its determined that those tax benefits will be realized. All
future reversals of the valuation allowance would result in a tax benefit in the period recognized.

For the year ended December 31, 2013, we recognized an income tax benefit of $1.8 million on a pretax loss of
$2.3 million, resulting in an effective tax rate of 78%. The effective tax rate was higher than our statutory tax rate of
39% due to the realization of federal research and experimentation credits for the tax years 2012 and 2013.

Results of Operations—the Years Ended December 31, 2013 and December 31, 2012

The following tables present our consolidated statements of operations data for the periods indicated.

Year Ended
December 31,
2013

Year Ended
December 31,
2012 (1)

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss from joint ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Provision) benefit for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,631
5,591
17,742
34,964

5,327
2,491
387
8,205
26,759

6,144
12,274
9,624
1,129
29,171
(2,412)
—
109
(2,303)
1,796
$ (507)

$10,792
1,481
32,102
44,375

5,917
355
236
6,508
37,867

3,827
8,741
9,457
1,248
23,273
14,594
(1,107)
179
13,666
(5,394)
$ 8,272

(1)

Includes the results of operations of Attributor from the date of acquisition, December 3, 2012 to the end of
the year.

36

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Percentages are percent of revenue

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

33%
16
51

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income (loss)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net loss from joint ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net

Income (loss) before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Provision) benefit for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15
7
1

23
77

18
35
27
3

83

(7)

—
—

(7)
5

(1)%

24%
3
72

100

13
1
1

15
85

9
20
21
3

52

33

(2)

—

31
(12)

19%

Summary

In 2013, we increased the level of our investments in our product development and sales growth initiatives.
These initiatives included developing and marketing Digimarc Discover, the Digimarc Barcode and other aspects
of our Intuitive Computing Platform as well as further developing our retained patent assets. We also continued
research efforts to explore strategic opportunities in the mobile payments market.

Our revenue decreased 21% to $35.0 million in 2013 from 2012 primarily as a result of the $8.0 million past

due royalties payment received from Verance in the first quarter of 2012 and the scheduled completion of the
quarterly license fee payments from IV in the second quarter of 2013. The comparative decline was partially
offset by increased subscription revenue due to a full year of Attributor’s operations in 2013 and higher service
revenue from the Central Banks.

Total operating expense increased primarily as a result of hiring additional engineering and sales personnel

as we accelerated our product development and sales growth initiatives as well as the impact of a full year of
Attributor’s operations in 2013 and related acquisition and integration costs.

37

Revenue

Revenue:

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,631
5,591
17,742

$10,792
1,481
32,102

$

839
4,110
(14,360)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$34,964

$44,375

$ (9,411)

8%
278%
(45)%

(21)%

Revenue (as % of total revenue):

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

33%
16%
51%

100%

24%
3%
72%

100%

The increase in service revenue was due primarily to higher billing rates under our new contract with the

Central Banks, partially offset by suspension of operations in the joint ventures in the first quarter of 2012.

The increase in subscription revenue was due primarily to a full year of Attributor’s operations in 2013.

The decrease in license revenue was due primarily to the $8.0 million past due royalties payment received
from Verance the first quarter of 2012 and the scheduled completion of the quarterly license fee payments from
IV in the second quarter of 2013.

Revenue by geography

Revenue by geography:

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$18,857
16,107

$30,736
13,639

$(11,879)
2,468

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$34,964

$44,375

$ (9,411)

(39)%
18%

(21)%

Revenue (as % of total revenue):

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

54%
46%

100%

69%
31%

100%

The decrease in domestic revenue was primarily the result of the $8.0 million past due royalties payment

received from Verance, the scheduled completion of the quarterly license fee payments from IV and the
suspension of operations in the joint ventures, partially offset by a full year of Attributor’s operations in 2013 and
an increase in government agency related work in 2013.

The increase in international revenue was due primarily to a full year of Attributor’s operations in 2013 and

higher billing rates under our new contract with the Central Banks.

38

Gross profit

Gross Profit:

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,304
3,100
17,355

$26,759

$ 4,875
1,126
31,866

$37,867

$ 1,429
1,974
(14,511)

$(11,108)

29%
175%
(46)%

(29)%

Gross Profit (as % of related revenue components):

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

54%
55%
98%
77%

45%
76%
99%
85%

The decrease in total gross profit was due primarily to the receipt of the $8.0 million past due royalties
payment from Verance in the first quarter of 2012 and the scheduled completion of the quarterly license fee
payments from IV in the second quarter of 2013, partially offset by a full year of Attributor’s operations in 2013.

The increase in service gross profit as a percentage of service revenue resulted primarily from higher billing

rates under our new contract with the Central Banks and a favorable change in service revenue mix.

The decrease in subscription gross profit as a percentage of subscription revenue resulted primarily from the
impact of a full year of Attributor’s operations in 2013, which has a higher cost component than other subscriptions.

The decrease in license gross profit as a percentage of license revenue was due primarily to lower license revenue.

Operating expenses

Sales and marketing

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing (as % of total revenue) . . . .

$6,144

18%

$3,827

9%

The increase in sales and marketing expenses resulted primarily from:

Dollar
Increase

$2,317

Percent
Increase

61%

•

•

•

increased headcount and compensation-related expenses of $0.9 million primarily related to the
operations of Attributor;

increased marketing and professional fees of $0.6 million related to our sales growth initiatives; and

amortization of acquired intangible assets of $0.5 million related to the Attributor acquisition.

Research, development and engineering

Research, development and engineering . . . . . . .
Research, development and engineering (as % of
total revenue) . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,
2013

Year Ended
December 31,
2012

$12,274

$8,741

Dollar
Increase

$3,533

Percent
Increase

40%

35%

20%

39

The increase in research, development and engineering expense resulted primarily from:

•

•

•

higher headcount and compensation-related expenses of $2.9 million, of which $1.4 million related to
accelerating our product development initiatives and $1.5 million related to the operations of Attributor;

increased recruiting expenses of $0.3 million related to increased hiring in 2013; and

increased contract labor and professional fees of $0.3 million related to our product development
initiatives.

General and administrative

General and administrative . . . . . . . . . . . . . . . . .
General and administrative (as % of total

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Dollar
Increase

Percent
Increase

$9,624

$9,457

$167

2%

revenue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28%

21%

The increase in general and administrative expenses resulted primarily from:

•

•

•

•

•

increased expenses of $0.8 million related to a full year of Attributor’s operations in 2013;

increased accounting and tax fees of $0.2 million associated with the Attributor acquisition, partially
offset by

decreased compensation related expenses of $0.5 million, related to the initial new hire stock based
awards granted in October 2008 becoming full vested in October 2012, partially offset by the impact of
new stock based awards;

the reversal of $0.2 million of the liability for contingent merger consideration related to the acquisition
of Attributor; and

decreased legal fees of $0.1 million due to settlement with Verance in 2012, partially offset by legal
costs associated with the licensing audit of IV in 2013.

Intellectual property

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Intellectual property . . . . . . . . . . . . . . . . . . . . . .
Intellectual property (as % of total revenue) . . .

$1,129

$1,248

3%

3%

Intellectual property expenses remained relatively consistent.

Dollar
Decrease

$(119)

Percent
Decrease

(10)%

Stock-based compensation

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . .
General and administrative . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 533
422
1,116
2,183
248

$4,502

40

$ 603
409
840
3,148
256

$5,256

$ (70)
13
276
(965)
(8)

$(754)

(12)%
3%
33%
(30)%
(3)%

(14)%

The net decrease in stock-based compensation expense was primarily related to the initial new hire stock
based awards granted in October 2008 that became fully vested in October 2012, partially offset by the impact of
new stock based awards.

Net loss from joint ventures

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Net loss from joint ventures . . . . . . . . . . . . . . . .
Net loss from joint ventures (as % of total

revenue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$—

—

$(1,107)

(2)%

Dollar
Decrease

$1,107

Percent
Decrease

0%

There was no activity from the joint ventures due to the suspension of operations of both joint ventures in

March 2012.

Other income, net

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Other income, net . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net (as % of total revenue) . . . . .

$109
*

$179
*

*

Less than 1%

Dollar
Decrease

Percent
Decrease

$(70)

(39)%

The decrease in other income, net was primarily due to lower interest income due to a combination of lower

investment balances and lower interest rates on investments, and losses on foreign currency.

Provision (benefit) for income taxes

For the year ended December 31, 2013, we recognized an income tax benefit of $1.8 million on a pretax loss

of $2.3 million, resulting in an effective tax rate of 78%. The effective tax rate was higher than our statutory tax
rate of 39% due to the realization of federal research and experimentation credits for the tax years 2012 and
2013.

For the year ended December 31, 2012, we recognized an income tax provision of $5.4 million on pretax
income of $13.7 million, resulting in an effective tax rate of 39%. The effective tax rate equaled our statutory tax
rate of 39% as no federal research and experimentation credit was realized in 2012 as the credit had not been
extended.

Liquidity and Capital Resources

December 31,
2014

December 31,
2013

Working capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current (liquidity) ratio (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash, cash equivalents and short-term marketable securities . .
Long-term marketable securities . . . . . . . . . . . . . . . . . . . . . . . .
Total cash, cash equivalents and all marketable securities . . . .

$40,440
9.0:1
$38,323
$
749
$39,072

$31,380
6.4:1
$29,662
$ 5,302
$34,964

(1) The current (liquidity) ratio is calculated by dividing total current assets by total current liabilities.

41

The $4.1 million increase in cash, cash equivalents and marketable securities at December 31, 2014 from

December 31, 2013 resulted primarily from:

•

•

•

•

•

•

•

proceeds from the issuance of common stock; and

proceeds from stock option exercises; partially offset by

cash used in operations;

purchases of common stock to satisfy required tax withholding obligations on exercise of stock options
and restricted stock vesting;

net purchases of marketable securities;

payment of dividends; and

investments in both property and equipment and patent assets.

Financial instruments that potentially subject us to concentrations of credit risk consist primarily of cash and

cash equivalents, marketable securities, and trade accounts receivable. We place our cash and cash equivalents
with major banks and financial institutions and at times deposits may exceed insured limits. Marketable securities
include corporate notes, pre-refunded municipal bonds, money market funds and certificates of deposits. Our
investment policy requires the portfolio to be invested to ensure that the greater of $3 million or 7% of the
invested funds will be available within 30 days’ notice.

Other than cash used for operating needs, which may include short-term marketable securities, our
investment policy limits our credit exposure to any one financial institution or type of financial instrument by
limiting the maximum of 5% of our cash and cash equivalents and marketable securities or $1 million, whichever
is greater, to be invested in any one issuer except for the U.S. government, U.S. federal agencies and U.S. backed
securities, which have no limits, at the time of purchase. Our investment policy also limits our credit exposure by
limiting to a maximum of 40% of our cash and cash equivalents and marketable securities, or $15 million,
whichever is greater, to be invested in any one industry category, (e.g., financial or energy industries), at the time
of purchase. As a result, we believe our credit risk associated with cash and investments to be minimal. A decline
in the market value of any security below cost that is deemed to be other-than-temporary results in a reduction in
carrying amount to fair value. To determine whether an impairment is other-than-temporary, we consider
whether we have the ability and intent to hold the investment until a market price recovery and evidence
indicating that the cost of the investment is recoverable outweighs evidence to the contrary. There have been no
other-than-temporary impairments identified or recorded by us.

Cash flows from operating activities

The components of operating cash flows were:

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash items . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities . . . . . . . .

$(15,820)
9,779
(692)

$ (507)
4,575
(595)

$(15,313)
5,204
(97)

3020%
114%
16%

Net cash provided by (used in) operating activities . . .

$ (6,733)

$ 3,473

$(10,206)

(294)%

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Net income (loss)
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash items . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities . . . . . . . .

$

(507)
4,575
(595)

$ 8,272
7,708
(379)

$ (8,779)
(3,133)
(216)

Net cash provided by operating activities . . . . . . . . .

$ 3,473

$15,601

$(12,128)

(106)%
(41)%
57%

(78)%

42

Cash flows from operating activities in 2014 compared to 2013 decreased by $10.2 million primarily as the
result of a higher net loss; partially offset by the increase in non-cash items primarily the result of a $6.8 million
income tax charge during the fourth quarter of 2014 to record a full valuation allowance against our deferred tax
assets.

Cash flows provided by operating activities in 2013 compared to 2012 decreased by $12.1 million primarily

as the result of a net loss in 2013 compared to net income in 2012 and lower non-cash items.

Cash flows from investing activities

Cash flows used in investing activities in 2014 compared to 2013 increased by $2.7 million from

$1.7 million to $4.4 million. The increase was primarily the result of higher net purchases of marketable
securities.

Cash flows used in investing activities in 2013 compared to 2012 decreased by $8.0 million from

$9.7 million to $1.7 million. The decrease was primarily the result of the acquisition of Attributor in December
2012 and higher net maturities of marketable securities, partially offset by higher purchases of property and
equipment.

Cash flows from financing activities

Cash flows from financing activities in 2014 compared to 2013 increased $18.2 million from $4.8 million of

cash used to $13.4 million of cash provided. The increase was primarily the result of cash proceeds from the
issuance of common stock, net of issuance costs, proceeds from stock option exercises and the suspension of
quarterly dividends, partially offset by higher stock repurchases to satisfy required tax withholding obligations on
restricted stock vesting.

Cash flows used in financing activities in 2013 compared to 2012 increased $2.4 million from $2.4 million

to $4.8 million. The increase was primarily the result of lower excess tax benefits generated on stock-based
awards and higher cash dividends paid, partially offset by lower purchases of common stock.

Future cash expectations

In connection with our license agreement with IV, the quarterly license fee payments ended in the second

quarter of 2013. We are not able to estimate the future cash flow impact of any profit sharing we may earn from
IV. No profit sharing was earned from 2013 or 2012 licensing activities.

In connection with our license agreement with Nielsen, the quarterly license fee payments ended in the first

quarter of 2014.

We negotiated an extension to the existing license agreement with Verance for a $1.0 million license fee

that was paid during the third quarter of 2014. There are no other royalties or license fees payable under the
extended license agreement.

In August 2014, we entered into an Equity Distribution Agreement, whereby we may sell from time to time
through Wells Fargo Securities, LLC, as our sales agent, our common stock having an aggregate offering price of
up to $30 million. Wells Fargo Securities, LLC receives from us a commission equal to 2.50% of the gross sales
of common stock for shares having an aggregate offering price of up to $10 million, and a commission of 2.25%
of the gross sales of common stock thereafter, for shares sold under the Equity Distribution Agreement. As of
December 31, 2014, we had sold 684,215 shares under this Equity Distribution Agreement totaling $16.3 million
of cash proceeds, net of commissions of $0.4 million, and paid $0.3 million in stock issuance costs.

43

We believe that our current cash, cash equivalents, and short-term marketable securities balances will satisfy

our projected working capital and capital expenditure requirements for at least the next 12 months. We have a
$100 million shelf registration statement in place, of which $30 million was allocated, and $13.3 million remains
available, for future sale under the Equity Distribution Agreement. We may sell shares under the Equity
Distribution Agreement and/or use other financing means to raise working capital in the future, if necessary, to
support continued investment in our product development and sales growth initiatives. We may also raise capital
in the future to fund acquisitions and/or investments in complementary businesses, technologies or product lines.
If it becomes necessary to obtain additional financing, we may not be able to do so, or if these funds are
available, they may not be available on satisfactory terms.

Contractual Obligations

The following table presents our contractual obligations as of December 31, 2014:

Payment Due by Period

Total

Less than
1 year

1-3 years

3-5 years

More than
5 years

Total operating lease obligations . . . . . . . . . . . . . . . . . . . . . . .

$1,943

$1,116

$822

$5

$—

We cannot make a reasonably reliable estimate of the period of potential cash settlement of our

unrecognized tax benefits of $0.3 million and, therefore have not included the unrecognized tax benefits in the
table of contractual obligations as of December 31, 2014.

Off-Balance Sheet Arrangements

Other than the contractual obligations noted above, we do not have any off-balance sheet arrangements that

have or are reasonably likely to have a current or future effect on our financial condition, changes in financial
condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources that is
material to investors.

Forward-Looking Statements

This Annual Report on Form 10-K includes “forward-looking statements” within the meaning of

Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. Words such
as “may,” “plan,” “should,” “could,” “expect,” “anticipate,” “intend,” “believe,” “project,” “forecast,”
“estimate,” “continue,” variations of such terms or similar expressions are intended to identify such forward-
looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-
looking statements, or other statements made by us, are made based on our expectations and beliefs concerning
future events impacting us, and are subject to uncertainties and factors (including those specified below), which
are difficult to predict and, in many instances, are beyond our control. As a result, our actual results could differ
materially from those expressed in or implied by any such forward-looking statements, and investors are
cautioned not to place undue reliance on such statements. We believe that the following factors, among others
(including those described in Item 1A. “Risk Factors”), could affect our future performance and the liquidity and
value of our securities and cause our actual results to differ materially from those expressed or implied by
forward-looking statements made by us. Forward-looking statements include but are not limited to statements
relating to:

•

•

•

concentration of revenue with few customers comprising a large majority of the revenue;

revenue trends and expectations;

our future level of investment in our business, including investment in research, development and
engineering of products and technology, development and protection of our intellectual property, sales
growth initiatives and development of new market opportunities;

44

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

our ability to improve margins;

anticipated expenses, costs, margins, provision for income taxes and investment activities in the
foreseeable future;

anticipated revenue to be generated from current contracts and as a result of new programs;

variability of contracted arrangements;

our profitability in future periods;

business opportunities that could require that we seek additional financing;

the size and growth of our markets;

the existence of international growth opportunities and our future investment in such opportunities;

the sources of our future revenue;

our expected short-term and long-term liquidity positions;

our capital expenditure and working capital requirements and our ability to fund our capital
expenditure and working capital needs through cash flow from operations;

capital market conditions, including the recent economic crisis, interest rate volatility and other
limitations on the availability of capital, which could have an impact on our cost of capital and our
ability to access the capital markets;

our use of cash, cash equivalents and marketable securities in upcoming quarters;

anticipated levels of backlog in future periods;

the success of our arrangements with Intellectual Ventures;

the success of our acquisition of Attributor Corporation;

protection, development and monetization of our intellectual property portfolio; and

other risks detailed in our filings with the Securities and Exchange Commission, including the risk
factors set forth in Item 1A. “Risk Factors.”

We believe that the factors specified above and the risk factors contained in Item 1A, among others, could
affect our future performance and the liquidity and value of our securities and cause our actual results to differ
materially from those expressed or implied by forward-looking statements made by us or on our behalf. Investors
should understand that it is not possible to predict or identify all risk factors and that there may be other factors
that may cause our actual results to differ materially from the forward-looking statements. All forward-looking
statements made by us or by persons acting on our behalf apply only as of the date of this Annual Report. We do
not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events,
information or circumstances that arise after the date of the filing of this Annual Report on Form 10-K.

ITEM 7A: QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Our exposure to market risk for changes in interest rates relates primarily to the increase or decrease in the

amount of interest income we can earn on our investment portfolio. We do not use derivative financial
instruments in our investment portfolio. We attempt to ensure the safety and preservation of our invested
principal funds by limiting default risk, market risk and investment risk. We mitigate default risk by investing in
low-risk securities. At December 31, 2014, we had an investment portfolio of corporate notes, pre-refunded
municipal bonds, money market funds and certificate of deposits, including those classified as cash equivalents,
and short- and long-term marketable securities, totaling $38.3 million. The original maturities of our investment
portfolio range from 32 to 1,095 plus days with an average interest rate of 0.32%. If market interest rates were to
decrease immediately and uniformly by 10% from levels as of December 31, 2014, the decline of the fair market
value of the fixed income portfolio would not be material.

45

ITEM 8: FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Our Consolidated Financial Statements and the accompanying Notes that are filed as part of this Annual
Report are listed under Part III, Item 15, Exhibits and Financial Statement Schedules and are set forth beginning
on page F-1 immediately following the signature page of this Form 10-K.

ITEM 9: CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE

None

ITEM 9A: CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, have

carried out an evaluation of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-
15(e) and 15d-15(e) of the Securities Exchange Act of 1934) as of the end of the period covered by this
Form 10-K.

Based on our evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our

disclosure controls and procedures, as of the end of the period covered by this Form 10-K, were effective in
ensuring that information required to be disclosed by us in reports that we file or submit under the Securities
Exchange Act of 1934 is (i) recorded, processed, summarized and reported within the time periods specified in
the SEC’s rules and forms, and (ii) accumulated and communicated to our management, including our principal
executive officer and principal financial officer, as appropriate to allow timely decisions regarding required
disclosure.

Management’s Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial
reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934. Our internal
control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with
U.S. GAAP.

Any control system, no matter how well conceived and operated, and because of inherent limitations, can
provide only reasonable, not absolute, assurance that the objectives of the control system are met. Management is
committed to continue monitoring our internal controls over financial reporting and will modify or implement
additional controls and procedures that may be required to ensure the ongoing integrity of our consolidated
financial statements.

With the participation of our Chief Executive Officer and Chief Financial Officer, management conducted

an evaluation of the effectiveness of internal control over financial reporting based on the framework established
in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission, (COSO). Based on this evaluation, management has concluded that internal control over
financial reporting was effective as of the end of the period covered by this Form 10-K based on those criteria.

There was no change in our internal control over financial reporting that occurred during the quarter ended
December 31, 2014 that has materially affected, or is reasonably likely to materially affect, our internal control
over financial reporting.

Our independent auditors have issued an audit report on the effectiveness of our internal control over

financial reporting as of December 31, 2014, which is included herein.

46

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders
Digimarc Corporation:

We have audited Digimarc Corporation’s (the “Company”) internal control over financial reporting as of
December 31, 2014, based on criteria established in Internal Control—Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s
management is responsible for maintaining effective internal control over financial reporting and for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying
Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion
on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, and testing and evaluating the design and operating effectiveness of internal control
based on the assessed risk. Our audit also included performing such other procedures as we considered necessary
in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2014, based on criteria established in Internal Control—Integrated Framework
(2013) issued by COSO.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the consolidated balance sheets of Digimarc Corporation and subsidiaries as of December 31,
2014 and 2013, and the related consolidated statements of operations, shareholders’ equity, and cash flows for
each of the years in the three-year period ended December 31, 2014, and our report dated February 20, 2015
expressed an unqualified opinion on those consolidated financial statements.

/s/ KPMG LLP

Portland, Oregon
February 20, 2015

47

ITEM 9B: OTHER INFORMATION

None

48

PART III

Certain information required by Part III of this Annual Report on Form 10-K is incorporated herein by
reference to the Proxy Statement for our 2015 annual meeting of shareholders, which we intend to file no later
than 120 days after the end of the fiscal year covered by this Annual Report on Form 10-K.

ITEM 10: DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Code of Ethics

We have adopted a Code of Business Conduct that applies to our principal executive officer, principal

financial officer and controller, as well as a Code of Ethics for Financial Professionals that applies to our
principal financial officer and controller. We have made these codes available in the Corporate Governance
section of our website at www.digimarc.com/company/corporate-governance. If we waive, or implicitly waive,
any material provision of the codes, or substantively amend the codes, we will disclose that fact on our website
within four business days.

The other information required by this item is incorporated herein by reference to the information in the
Proxy Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year
covered by this Annual Report on Form 10-K under the captions “Election of Directors,” “Management,”
“Report of the Governance and Nominating Committee of the Board of Directors—Audit Committee,” and
“Other Matters—Section 16(a) Beneficial Ownership Reporting Compliance.”

ITEM 11: EXECUTIVE COMPENSATION

The information required by this item is incorporated herein by reference to the information in the Proxy
Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year covered by
this Annual Report on Form 10-K, under the captions “Director Compensation,” “Executive Compensation,”
“Compensation Committee Interlocks and Insider Participation” and “Compensation Committee Report.”

ITEM 12: SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

The information required by this item is incorporated herein by reference to the information in the Proxy
Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year covered by
this Annual Report on Form 10-K, under the captions “Security Ownership of Certain Beneficial Owners and
Management” and “Equity Compensation Plan Information.”

ITEM 13: CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

The information required by this item is incorporated herein by reference to the information in the Proxy
Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year covered by
this Annual Report on Form 10-K under the caption “Election of Directors—Determination of Independence,”
and “Related Person Transactions.”

ITEM 14: PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item is incorporated herein by reference to the information in the Proxy
Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year covered by
this Annual Report on Form 10-K, under the caption “Audit Fees.”

49

ITEM 15: EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1) Financial Statements

The following documents are filed as part of this Annual Report on Form 10-K:

(i) Report of Independent Registered Public Accounting Firm

(ii) Consolidated Balance Sheets as of December 31, 2014 and 2013

(iii) Consolidated Statements of Operations for the years ended December 31, 2014, 2013 and 2012

(iv) Consolidated Statements of Shareholders’ Equity for the years ended December 31, 2014, 2013 and

2012

(v) Consolidated Statements of Cash Flows for the years ended December 31, 2014, 2013 and 2012

(vi) Notes to Consolidated Financial Statements

(a)(2) Financial Statement Schedules

All schedules have been omitted since they are not required or are not applicable or the required information

is shown in the consolidated financial statements or related notes.

(a)(3) Exhibits

See the Exhibit Index at page E-1 of this Annual Report on Form 10-K.

50

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: February 20, 2015

By:

/S/ CHARLES BECK

DIGIMARC CORPORATION

Charles Beck
Title: Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by

the following persons on behalf of the registrant and in the capacities and on the dates indicated:

Signature

Title

Date

Chief Executive Officer and Chairman of

February 20, 2015

/S/ BRUCE DAVIS

Bruce Davis

/S/ CHARLES BECK

Charles Beck

the Board of Directors (Principal
Executive Officer)

Chief Financial Officer and Treasurer
(Principal Financial and Accounting
Officer)

February 20, 2015

February 20, 2015

February 20, 2015

February 20, 2015

Peter W. Smith

/S/

JAMES T. RICHARDSON
James T. Richardson

Director

Director

/S/ WILLIAM J. MILLER

Director

William J. Miller

/S/ BERNARD WHITNEY

Director

Bernard Whitney

51

[THIS PAGE INTENTIONALLY LEFT BLANK]

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Shareholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

F-2
F-3
F-4
F-5
F-6
F-7

F-1

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders
Digimarc Corporation:

We have audited the accompanying consolidated balance sheets of Digimarc Corporation and subsidiaries

(the “Company”) as of December 31, 2014 and 2013 and the related consolidated statements of operations,
shareholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2014.
These consolidated financial statements are the responsibility of the Company’s management. Our responsibility
is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects,

the financial position of Digimarc Corporation and subsidiaries as of December 31, 2014 and 2013, and the
results of their operations and their cash flows for each of the years in the three-year period ended December 31,
2014, in conformity with U.S. generally accepted accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the Company’s internal control over financial reporting as of December 31, 2014, based on
criteria established in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring
Organizations of the Treadway Commission (COSO) and our report dated February 20, 2015 expressed an
unqualified opinion on the effectiveness of the Company’s internal control over financial reporting.

/s/ KPMG LLP

Portland, Oregon
February 20, 2015

F-2

DIGIMARC CORPORATION

CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share data)

December 31,
2014

December 31,
2013

Current assets:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangibles, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Deferred tax assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,122
32,201
4,545
2,611

45,479
749
2,976
6,720
1,114
—
378

$ 3,811
25,851
5,838
1,658

37,158
5,302
2,395
6,709
1,114
3,949
570

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$57,416

$57,197

LIABILITIES AND SHAREHOLDERS’ EQUITY

Current liabilities:

Accounts payable and other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,379
3,660

$ 1,560
4,218

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent and other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,039
203

5,242

5,778
496

6,274

Commitments and contingencies (Note 15)

Shareholders’ equity:
Preferred stock (par value $0.001 per share, 2,500,000 authorized, 10,000 shares

issued and outstanding at December 31, 2014 and 2013) . . . . . . . . . . . . . . . . . . . . .

50

50

Common stock (par value $0.001 per share, 50,000,000 authorized, 8,427,239 and

7,401,072 shares issued and outstanding at December 31, 2014 and
2013, respectively) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
Retained earnings (accumulated deficit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8
60,222
(8,106)

52,174

7
41,498
9,368

50,923

Total liabilities and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$57,416

$57,197

See Notes to Consolidated Financial Statements.

F-3

DIGIMARC CORPORATION

CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share data)

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Year Ended
December 31, 2012

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 11,727
6,203
7,728

25,658

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss)
Net loss from joint ventures . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net

Income (loss) before income taxes . . . . . . . . . . . . . . . . .
(Provision) benefit for income taxes . . . . . . . . . . . . . . . .

5,077
3,020
334

8,431
17,227

7,974
13,711
8,972
1,793

32,450

(15,223)
—
55

(15,168)
(652)

$11,631
5,591
17,742

34,964

5,327
2,491
387

8,205
26,759

6,144
12,274
9,624
1,129

29,171

(2,412)
—
109

(2,303)
1,796

$10,792
1,481
32,102

44,375

5,917
355
236

6,508
37,867

3,827
8,741
9,457
1,248

23,273

14,594
(1,107)
179

13,666
(5,394)

Net income (loss)

. . . . . . . . . . . . . . . . . . . . . .

$(15,820)

$ (507)

$ 8,272

Earnings (loss) per common share:
Earnings (loss) per common share—basic . . . . . . . . . . .
Earnings (loss) per common share—diluted . . . . . . . . . .

Weighted average common shares

$ (2.22)
$ (2.22)

$ (0.10)
$ (0.10)

$
$

1.16
1.12

outstanding—basic . . . . . . . . . . . . . . . . . . . . . . .

7,187

6,866

6,757

Weighted average common shares

outstanding—diluted . . . . . . . . . . . . . . . . . . . . . .
Cash dividends declared per common share . . . . . . . . . .

7,187
0.22

$

6,866
0.44

$

6,989
0.33

$

See Notes to Consolidated Financial Statements.

F-4

DIGIMARC CORPORATION

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(In thousands, except share data)

Preferred Stock

Common Stock

Shares

Amount

Shares

Amount

Additional
Paid-in
Capital

Retained
Earnings
(Accumulated
deficit)

Total
Shareholders’
Equity

10,000
—

50
—

7,008,031

7

172,250 —

34,511
—

7,149
—

41,717
—

—

—

—
—

—
—
—

—

—

—
—

—
—
—

202,340 —

(12,300) —

(201,962) —
—

—

—
—
—

—
—
—

—

—

(3,100)
5,414

3,044
—
—

—

—

—
—

—
8,272
(2,344)

10,000
—

50
—

7,168,359

7

42,050 —

39,869
—

13,077
—

—

—

—
—

—
—
—

—

—

—
—

—
—
—

388,190 —

(88,633) —

(108,894) —
—

—

—
—
—

—
—
—

—

—

(1,822)
4,639

(1,188)
—
—

—

—

—
—

—
(507)
(3,202)

10,000

50

7,401,072

7

41,498

9,368

—
—

—

—

—
—

—
—
—

—
—

—

—

—
—

—
—
—

684,215
202,284 —

1

15,988
1,487

282,700 —

(37,948) —

(105,084) —
—

—

—
—
—

—
—
—

—

—

(2,392)
5,580

(1,939)
—
—

—
—

—

—

—
—

—
(15,820)
(1,654)

—

—

(3,100)
5,414

3,044
8,272
(2,344)

53,003
—

—

—

(1,822)
4,639

(1,188)
(507)
(3,202)

50,923

15,989
1,487

—

—

(2,392)
5,580

(1,939)
(15,820)
(1,654)

BALANCE AT

DECEMBER 31, 2011 . . . .
Exercise of stock options . . . . .
Issuance of restricted common

stock . . . . . . . . . . . . . . . . . . .

Forfeiture of restricted

common stock . . . . . . . . . . .

Purchase and retirement of

common stock . . . . . . . . . . .
Stock-based compensation . . . .
Tax impact from stock-based

awards . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . .
Cash dividends declared . . . . . .
BALANCE AT

DECEMBER 31, 2012 . . . .
Exercise of stock options . . . . .
Issuance of restricted common

stock . . . . . . . . . . . . . . . . . . .

Forfeiture of restricted

common stock . . . . . . . . . . .

Purchase and retirement of

common stock . . . . . . . . . . .
Stock-based compensation . . . .
Tax impact from stock-based

awards . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . .
Cash dividends declared . . . . . .
BALANCE AT

DECEMBER 31, 2013 . . . .
Issuance of common stock, net
of issuance costs . . . . . . . . . .
Exercise of stock options . . . . .
Issuance of restricted common

stock . . . . . . . . . . . . . . . . . . .

Forfeiture of restricted

common stock . . . . . . . . . . .

Purchase and retirement of

common stock . . . . . . . . . . .
Stock-based compensation . . . .
Tax impact from stock-based

awards . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . .
Cash dividends declared . . . . . .
BALANCE AT

DECEMBER 31, 2014 . . . .

10,000

$ 50

8,427,239

$

8

$60,222

$ (8,106)

$ 52,174

See Notes to Consolidated Financial Statements.

F-5

DIGIMARC CORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

$(15,820)

$

(507)

$

8,272

Cash flows from operating activities:

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income (loss) to net cash provided

by (used in) operating activities:

Depreciation and amortization of property and equipment
. . . .
Amortization and write-off of intangibles . . . . . . . . . . . . . . . . .
Increase (decrease) in allowance for doubtful accounts . . . . . . .
Gain on reversal of contingent merger consideration . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss from joint ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit (expense) from stock-based awards . . . . . . . . . . . . .
Excess tax benefit from stock-based awards . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:
. . . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable, net
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and other liabilities . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) operating activities . .

Cash flows from investing activities:

Purchase of property and equipment
. . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized patent costs and purchased intellectual property . . . . . . .
Investments in joint ventures, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . .
Sale or maturity of marketable securities . . . . . . . . . . . . . . . . . . . . . .
Purchase of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash used in investing activities . . . . . . . . . . . . . .

Cash flows from financing activities:

Issuance of common stock, net of issuance costs . . . . . . . . . . . . . . . .
Exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefit from stock-based awards . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) financing activities . .

974
1,340
(23)
—
5,403
—
2,085
—
—

1,316
(1,028)
192
(635)
(537)

(6,733)

(1,399)
(1,190)
—
—
78,174
(79,971)

(4,386)

15,989
1,487
(2,392)
(1,654)
—

13,430

Net increase (decrease) in cash and cash

equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of period . . .

2,311
3,811

Cash and cash equivalents at end of period . . . . . . . .

$ 6,122

$ 3,811

Supplemental disclosure of cash flow information:

Cash paid (received) for income taxes . . . . . . . . . . . . . . . . . . . . . . . .

$

(263)

Supplemental schedule of non-cash investing activities:

Stock-based compensation capitalized to fixed assets and patent

costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

177

$

$

46

137

See Notes to Consolidated Financial Statements.

F-6

742
1,247
45
(190)
4,502
—
(715)
(855)
(201)

(1,667)
(342)
(404)
124
1,694

3,473

(1,644)
(1,098)
—
—
55,627
(54,590)

(1,705)

—
—
(1,822)
(3,202)
201

(4,823)

(3,055)
6,866

600
385
—
—
5,256
1,107
(284)
3,688
(3,044)

(187)
219
201
(228)
(384)

15,601

(570)
(1,170)
(692)
(5,092)
144,214
(146,444)

(9,754)

—
—
(3,100)
(2,344)
3,044

(2,400)

3,447
3,419

6,866

1,819

108

$

$

$

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share and per share data)

(1) Description of Business and Summary of Significant Accounting Policies

Description of Business

Digimarc Corporation (“Digimarc” or the “Company”), an Oregon corporation, enables governments and

enterprises around the world to give digital identities to media and objects that computers can sense and
recognize and to which they can react. The Company has developed an intuitive computing platform that is
intended to optimize the identification of consumer brand impressions, facilitating modern mobile-centric
shopping. The platform includes means to infuse persistent digital information, “Digimarc IDs,” perceptible only
to computers and digital devices, into all forms of media content, including consumer products packaging.
Digimarc IDs for packaging, often referred to as “Digimarc Barcodes” facilitate remarkably faster scanning of
items at retail checkout as well as improved interaction with consumers. The unique digital identifier placed in
media generally persists with it regardless of the distribution path and whether it is copied, manipulated or
converted to a different format, and does not affect the quality of the content or the enjoyment or other traditional
uses of it. The Company’s technology permits computers and digital devices to quickly and reliably identify all
forms of media content.

Principles of Consolidation

The consolidated financial statements include the accounts of Digimarc and its wholly-owned subsidiaries.

All intercompany transactions and balances have been eliminated.

Use of Estimates

The preparation of the consolidated financial statements in accordance with accounting principles generally

accepted in the U.S. requires Digimarc to make estimates and judgments that affect the reported amounts of
assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. Certain of the
Company’s accounting policies require higher degrees of judgment than others in their application. These include
revenue recognition, goodwill, impairment of long-lived assets, contingencies and income taxes. Digimarc bases
its estimates on historical experience and on other assumptions that are believed to be reasonable in the
circumstances, the results of which form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under
different assumptions or conditions.

Reclassifications

Certain prior period amounts in the accompanying consolidated financial statements and notes thereto have
been reclassified to conform to current period presentation. These reclassifications had no material effect on the
results of operations or financial position for any period presented.

Cash Equivalents

The Company considers all highly liquid marketable securities with original maturities of 90 days or less at

the date of acquisition to be cash equivalents. Cash equivalents include primarily money market securities,
corporate notes and certificates of deposits totaling $5,344 and $2,443 at December 31, 2014 and 2013,
respectively. Cash equivalents are carried at cost or amortized cost, which approximates market.

Marketable Securities

The Company considers all investments with original maturities over 90 days that mature in less than one
year from the balance sheet date to be short-term marketable securities. Both short- and long-term marketable

F-7

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

securities primarily include corporate notes, pre-refunded municipal bonds and certificates of deposits. The
Company’s marketable securities are classified as held-to-maturity and are reported at amortized cost, which
approximates market.

A decline in the market value of any security below amortized cost that is deemed to be other-than-
temporary results in a reduction in the carrying amount. The impairment is charged to earnings and a new cost
basis for the security is established. To determine whether an impairment is other-than-temporary, the Company
considers whether it has the ability and intent to hold the investment until a market price recovery and considers
whether evidence indicating that the cost of the investment is recoverable outweighs evidence to the contrary.
There have been no other-than-temporary impairments identified or recorded by the Company.

Premiums and discounts are amortized or accreted over the life of the related security as an adjustment to
yield using a method that approximates the effective interest method. Under this method, dividend and interest
income are recognized when earned.

Fair Value of Financial Instruments

Accounting Standards Certification (“ASC”) 820 “Fair Value Measurements and Disclosures” defines fair

value, establishes a framework for measuring fair value under generally accepted accounting principles in the
U.S., and enhances disclosures about fair value measurements. ASC 820 describes a fair value hierarchy based
on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be
used to measure fair value, which are the following:

• Level 1—Pricing inputs are quoted prices available in active markets for identical investments as of the

reporting date.

• Level 2—Pricing inputs are quoted for similar investments, or inputs that are observable, either directly
or indirectly, for substantially the full term through corroboration with observable market data. Level 2
includes investments valued at quoted prices adjusted for legal or contractual restrictions specific to
these investments.

• Level 3—Pricing inputs are unobservable for the investment; that is, the inputs reflect the reporting

entity’s own assumptions about the assumptions market participants would use in pricing the asset or
liability.

The estimated fair values of the Company’s financial instruments, which include cash equivalents, accounts
receivable, accounts payable and other accrued liabilities approximate their carrying values due to the short-term
nature of these instruments. The Company records marketable securities at amortized cost, which approximates
fair value.

F-8

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

The Company’s fair value hierarchy for its cash equivalents and marketable securities as of December 31,

2014 and 2013, respectively, was as follows:

December 31, 2014

Level 1

Level 2

Level 3

Total

Money market securities . . . . . . . . . . . . . . . . . . .
Corporate notes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pre-refunded municipal bonds (1) . . . . . . . . . . . .
Certificates of deposits . . . . . . . . . . . . . . . . . . . . .

$3,556
—
—
—

$ —
19,245
13,317
2,176

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,556

$34,738

$—
—
—
—

$—

$ 3,556
19,245
13,317
2,176

$38,294

December 31, 2013

Level 1

Level 2

Level 3

Total

Money market securities . . . . . . . . . . . . . . . . . . .
Pre-refunded municipal bonds (1) . . . . . . . . . . . .
Corporate notes . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. federal agency notes . . . . . . . . . . . . . . . . . . .
Certificates of deposits . . . . . . . . . . . . . . . . . . . . .
Other municipals . . . . . . . . . . . . . . . . . . . . . . . . .

$2,343
—
—
—
—
—

$ —
29,268
1,180
331
321
153

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,343

$31,253

$—
—
—
—
—
—

$—

$ 2,343
29,268
1,180
331
321
153

$33,596

(1) Pre-refunded municipal bonds are collateralized by U.S. treasuries.

The fair value maturities of the Company’s cash equivalents and marketable securities as of December 31,

2014 are as follows:

Maturities . . . . . . . . . . . . . . . . . .

$38,294

$37,545

$749

$—

$—

Maturities by Period

Total

Less than
1 year

1-5 years

5-10 years

More than
10 years

Concentrations of Business and Credit Risk

A significant portion of the Company’s business depends on a limited number of large contracts. The loss of

any large contract may result in loss of revenue and margin on a prospective basis. Financial instruments that
potentially subject Digimarc to concentrations of credit risk consist primarily of cash and cash equivalents,
marketable securities, and accounts receivable. Digimarc places its cash and cash equivalents with major banks
and financial institutions and at times deposits may exceed insured limits. Other than cash used for operating
needs, which may include short-term marketable securities with the Company’s principal banks, Digimarc’s
investment policy limits its credit exposure to any one financial institution or type of financial instrument by
limiting the maximum of 5% of its cash equivalents and marketable securities or $1,000, whichever is greater, to
be invested in any one issuer except for the U.S. government, U.S. federal agencies and U.S. backed securities,
which have no limits, at the time of purchase. The Company’s investment policy also limits its credit exposure by
limiting the maximum of 40% of its cash equivalents and marketable securities, or $15,000, whichever is greater,
to be invested in any one industry category, (e.g., financial or energy industries), at the time of purchase. As a
result, Digimarc’s credit risk associated with cash and cash equivalents and marketable securities is believed to
be minimal.

F-9

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Contingencies

The Company evaluates all pending or threatened contingencies or commitments, if any, that are reasonably

likely to have a material adverse effect on the Company’s operations or financial position. The Company
assesses the probability of an adverse outcome and determines if it is remote, reasonably possible or probable as
defined in accordance with the provisions of ASC 450 “Contingencies.” If information available prior to the
issuance of the financial statements indicates that it is probable that an asset has been impaired or a liability has
been incurred at the date of the financial statements, and the amount of the loss, or the range of probable loss can
be reasonably estimated, then the loss is accrued and charged to operations. If no accrual is made for a loss
contingency because one or both of the conditions pursuant to ASC 450 are not met, but the probability of an
adverse outcome is at least reasonably possible, the Company will disclose the nature of the contingency and
provide an estimate of the possible loss or range of loss, or state that such an estimate cannot be made.

Equity Method Investments

The Company accounts for its joint ventures under the equity method of accounting pursuant to ASC 323
“Investments—Equity Method and Joint Ventures.” Under the equity method, investments are carried at cost, plus
or minus the Company’s proportionate share, based on present ownership interests, of: (a) the investee’s profit or
loss after the date of acquisition; (b) changes in the Company’s equity that have not been recognized in the
investee’s profit or loss; and (c) certain other adjustments. Distributions received from the investee (such as
dividends) reduce the carrying amount of the investment.

Goodwill

The Company accounts for business combinations under the acquisition method of accounting in accordance
with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified
intangible assets acquired and liabilities assumed based on their estimated fair values. The purchase price is
allocated using the information currently available, and may be adjusted, up to one year from acquisition date,
after obtaining more information regarding, among other things, asset valuations, liabilities assumed and
revisions to preliminary estimates.

Contingent consideration, if any, is recorded at the acquisition date based upon the estimated fair value of
the contingent payments. The fair value of the contingent consideration is re-measured each reporting period with
any adjustments in fair value being recognized in earnings from operations.

The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less

liabilities assumed is recognized as goodwill.

The Company tests goodwill for impairment annually in June and whenever events or changes in

circumstances indicate that the carrying value may not be recoverable. Such reviews assess the fair value of the
Company’s assets compared to their carrying value. The Company operates as a single reporting unit. The
Company estimates the fair value of its single reporting unit using a market approach, which takes into account
the Company’s market capitalization plus an estimated control premium.

Impairment of Long-Lived Assets

The Company assesses long-lived assets for impairment whenever events or changes in circumstances

indicate that the carrying amount of an asset may not be recoverable, in accordance with the provisions of
ASC 360 “Property, Plant and Equipment.”

F-10

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the

assets to future net undiscounted cash flows expected to be generated by the assets over their remaining useful
life. If such assets are considered to be impaired, the impairment would be recognized in operating results at the
amount by which the carrying amount of the assets exceeds the fair value of the assets. Fair value is determined
based on discounted cash flows or appraised values, depending on the nature of the assets.

Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.

Research and Development

Research and development costs are expensed as incurred in accordance with ASC 730 “Research and

Development.”

Software Development Costs

Under ASC 985 “Software,” software development costs are to be capitalized beginning when a product’s

technological feasibility has been established and ending when a product is made available for general release to
customers. To date, the establishment of technological feasibility of the Company’s products has occurred shortly
before general release and, therefore, software development costs qualifying for capitalization have been
immaterial. Accordingly, the Company has not capitalized any software development costs and has charged all
such costs to research and development expense.

Patent Costs

Costs associated with the application and award of patents in the U.S. and various other countries are
capitalized and amortized on a straight-line basis over the term of the patents as determined at award date, which
varies depending on the pendency period of the application, generally approximating seventeen years.
Capitalized patent costs, also referred to as patent prosecution costs, include internal legal labor, professional
legal fees, government filing fees and translation fees related to expanding the Company’s patent portfolio.

Costs associated with the maintenance and annuity fees of patents are accounted for as prepaid assets at the
time of payment and amortized over the shorter of the maintenance period or remaining life of the related patent.

Revenue Recognition

See Note 2 for detailed disclosures of the Company’s revenue recognition policy.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with ASC 718 “Compensation—Stock

Compensation,” which requires the measurement and recognition of compensation for all stock-based awards
made to employees and directors including stock options and restricted stock based on estimated fair values.

For stock option awards, the Company uses the Black-Scholes option pricing model as its method of
valuation. The Company’s determination of the fair value on the date of grant is affected by its stock price as
well as assumptions regarding a number of subjective variables. These variables include, but are not limited to,
the expected life of the award, the Company’s expected stock price volatility over the term of the award, the risk-
free interest rate and the expected dividend yield. Although the fair value of stock-based awards is determined in
accordance with ASC 718 and SAB No. 107 “Shared-Based Payment,” the Black-Scholes option pricing model
requires the input of subjective assumptions, and other reasonable assumptions could provide differing results.

F-11

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

The fair value of restricted stock awards is based on the fair market value of the Company’s common stock

on the date of the grant (measurement date), and is recognized over the vesting period of the award using the
straight-line method.

Income Taxes

The Company accounts for income taxes in accordance with ASC 740 “Income Taxes” utilizing the asset

and liability method. Under the asset and liability method, deferred income taxes reflect the future tax
consequences of differences between the tax basis of assets and liabilities and their financial reporting amounts.
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the
years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in income in the period of enactment.

The Company records valuation allowances on deferred tax assets if, based on available evidence, it is

more-likely-than-not that all or some portion of the assets will not be realized.

The Company is subject to federal and state income taxes within the U.S., and, in the ordinary course of
business, there are transactions and calculations where the ultimate tax determination is uncertain. The Company
reports a liability (or contra asset) for unrecognized tax benefits resulting from uncertain tax positions taken (or
expected to be taken) on a tax return. The Company recognizes interest and penalties, if any, related to the
unrecognized tax benefits in income tax expense.

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board issued Accounting Standards Update (“ASU”)

No. 2014-09, “Revenue from Contracts with Customers (Topic 606).” ASU No 2014-09 provides specific
guidance to recognize revenue to depict the transfer of promised goods or services to customers in an amount that
reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The
ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The
amendments in this update are effective for annual reporting periods beginning after December 15, 2016,
including interim periods within that reporting period. Early application is not permitted. The amendments in this
update permit the use of either the retrospective or cumulative effect transition method. The Company has not yet
selected a transition method and is currently assessing the potential future impact of this standard on the financial
condition or results of operations of the Company.

(2) Revenue Recognition

The Company derives its revenue primarily from professional services, subscriptions and licensing of its

patent portfolio:

•

•

Service revenue consists primarily of software development and consulting services. The majority of
service revenue arrangements are structured as time and materials consulting agreements.

Subscription revenue includes subscriptions for products and services, is generally recurring, paid in
advance and recognized over the term of the subscription.

• License revenue, including royalty revenue, originates primarily from licensing the Company’s

technology and patents where the Company receives license fees and/or royalties as its income stream.

F-12

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Revenue is recognized in accordance with ASC 605 “Revenue Recognition” and ASC 985 “Software” when

the following four criteria are met:

(i)

persuasive evidence of an arrangement exists,

(ii) delivery has occurred,

(iii) the fee is fixed or determinable, and

(iv) collection is reasonably assured.

Some customer arrangements encompass multiple deliverables, such as patent licenses, professional

services, software licenses, and maintenance and support fees. For arrangements that include multiple
deliverables, the Company identifies separate units of accounting at inception based on the consensus reached
under ASC 605-25 “Multiple-Element Arrangements,” which provides that revenue arrangements with multiple
deliverables should be divided into separate units of accounting if certain criteria are met. The Company applies
ASC 985 to software deliverables when relevant. The consideration for the arrangements under ASC 605-25 is
allocated to the separate units of accounting using the relative selling price method.

The relative selling price method allocates the consideration based on the Company’s specific assumptions
rather than assumptions of a marketplace participant, and any discount in the arrangement proportionally to each
deliverable on the basis of each deliverable’s selling price.

Applicable revenue recognition criteria is considered separately for each separate unit of accounting as

follows:

•

•

Service revenue is generally determined based on time and materials. Revenue for professional services
is recognized as the services are performed. Billing for services rendered generally occurs within one
month after the services are provided.

Subscription revenue, which includes subscriptions for products and services, is generally paid in
advance and recognized over the term of the subscription, which is generally one month to twenty-four
months.

• License revenue is recognized when amounts owed to the Company have been earned, are fixed or

determinable (within the Company’s normal 30 to 60 day payment terms), and collection is reasonably
assured. If the payment terms extend beyond the normal 30 to 60 days, the fee may not be considered
to be fixed or determinable, and the revenue would then be recognized when installments are due.

• The Company records revenue from certain license agreements upon cash receipt as a result of

collectability not being reasonably assured.

• The Company’s standard payment terms for license arrangements are 30 to 60 days. Extended
payment terms on patent license arrangements are not considered to be fixed or determinable if
payments are due beyond the Company’s standard payment terms, primarily because of the risk of
substantial modification present in the Company’s patent licensing business. As such, revenue on
license arrangements with extended payment terms are recognized as fees become fixed or
determinable.

Deferred revenue consists of billings in advance for professional services, subscriptions and licenses for

which revenue has not been earned.

F-13

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

(3) Acquisition of Attributor Corporation (“Attributor”)

The Company accounted for the acquisition of Attributor in December 2012 using the acquisition method of

accounting. Under the acquisition method of accounting, the total purchase price was allocated to the tangible
and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values. The
purchase price was allocated using the information available, pending the completion of the Company’s review
of the acquired tax assets and liabilities. This review was completed with the filing of the Attributor 2012 tax
return in the third quarter of 2013 and resulted in no changes to the purchase price allocation.

Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Estimated fair value of net tangible assets acquired and (liabilities

$ 5,632

assumed):

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and other accrued liabilities . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: Estimated fair value of identifiable intangible assets acquired:

Existing technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tradenames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-solicitation agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 350
527
18
102
1,225
(499)
(225)

1,560
290
760
290
120

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,114

The goodwill is not deductible for tax purposes. Key factors that make up the goodwill created by the

transaction include knowledge and experience of the acquired workforce and infrastructure and expected
synergies from the combination of operations.

The Company recorded a $190 liability in the purchase price allocation reflecting the estimated fair value of

the contingent merger consideration on the acquisition date. At March 31, 2013, the Company determined that
the estimated fair value of the contingent merger consideration was $0 based on the Company’s most recent
projections and therefore reversed the liability. The reversal of the $190 liability is reflected as a reduction in
general and administrative expense within the consolidated statements of operations for the year ended
December 31, 2013. The contingency period ended on December 31, 2013 with $0 contingent merger
consideration being earned.

(4) Patent Licensing Arrangement with Intellectual Ventures

On October 5, 2010, the Company entered into a patent licensing arrangement with IV Digital Multimedia
Inventions, LLC, a Delaware limited liability company affiliated with Intellectual Ventures (“IV”), pursuant to
which the Company granted an exclusive license to sublicense, subject to pre-existing encumbrances and a grant-
back license, 597 patents and 288 patent applications held by the Company. As of December 31, 2014, there are
approximately 640 patents and 40 patent applications exclusively licensed to IV.

F-14

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

The Company also assigned to IV the related causes of action and other enforcement rights and IV has the
sole right, but not the obligation, to prepare, file, prosecute, maintain, defend and enforce the licensed patents at
its expense. IV may at any time abandon its license or other rights to all or any of the licensed patents, in which
case, certain licensed patents that IV opts to release revert back to the Company.

The Company also entered into a patent rights agreement pursuant to which the Company granted IV an

exclusive call option to purchase all or any number of the licensed patents and/or patent applications. The
agreement further provides for the grant by IV to the Company the right to put all or any number of patents
within the licensed patents to IV if IV threatens or commences an action or proceeding with respect to
infringement of a licensed patent.

The financial aspects of the IV agreement for the Company include:

•

•

•

•

•

a license fee of $36 million, paid to the Company in increasing quarterly installments through May
2013 ($11,400 in 2011, $12,550 in 2012 and $6,775 in 2013);

20% of the profits generated from the IV licensing program, which profits consist of sublicensing and
other monetization revenue less specified expenses, including the license fee;

IV assumed responsibility for approximately $1 million per year in prosecution and maintenance costs
previously borne by the Company;

a minimum of $4 million of paid support services over five years from the Company to assist IV in
maximizing the value of the licensed assets; and

a royalty-free grant-back license to the licensed patents to continue the Company’s existing business
related to those assets, including maintaining and renewing existing patent licenses, and providing
software and services.

The payment terms extended beyond the Company’s normal 30 to 60 day payment terms, thus the license

revenue was recognized when the installments were due, and the support services are recognized as the services
are performed.

(5) Segment Information

Geographic Information

The Company derives its revenue from a single reporting segment: media management solutions. Revenue

is generated in this segment through licensing of intellectual property, subscriptions to various products and
services, and the delivery of professional services pursuant to contracts with various customers. The Company
markets its products in the U.S. and in non-U.S. countries through its sales and licensing personnel.

Revenue by geographic area, based upon the “bill-to” location, was as follows:

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Year Ended
December 31, 2012

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . .
International (1) . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,596
16,062

$25,658

$18,857
16,107

$34,964

$30,736
13,639

$44,375

(1) Revenue from the Central Banks, consisting of a consortium of central banks around the world, is classified

as international revenue. Reporting revenue by country for this customer is not practicable.

F-15

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Major Customers

Customers who accounted for more than 10% of the Company’s revenue are as follows:

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Year Ended
December 31, 2012

Central Banks . . . . . . . . . . . . . . . . . . . . . .
Verance Corporation (“Verance”) . . . . . . .
IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Nielsen Company (“Nielsen”) . . . . . .

47%
12%
*
*

33%
*
22%
11%

23%
27%
30%
*

* Less than 10%

In September 2014, the Company extended the patent license agreement with Verance through 2023, in
effect waiving any future royalties and license fees, in exchange for a $1.0 million license fee payment. The
license fee payment was recorded as revenue upon receipt in the third quarter of 2014.

In January 2014, Nielsen made its final quarterly license fee payment under its patent license agreement.

In May 2013, IV made its final quarterly license fee payment under its patent license agreement. No profit

sharing under the patent license agreement has been earned to date.

In January 2012, the Company and Verance, a longtime cash-basis customer, settled all disputes regarding

breach of contract and patent infringement claims. In connection with the resolution of these matters, Verance
paid the Company $8,852 for amounts due to Digimarc through December 31, 2011 and all claims between the
parties were dismissed. The payment was recorded as revenue upon receipt in the first quarter of 2012.

(6) Stock-Based Compensation

Stock-based compensation includes expense charges for all stock-based awards to employees and directors.

These awards include option grants and restricted stock awards.

Stock-based compensation expense related to internal labor is capitalized to patents and fixed assets based

on direct labor hours charged to capitalized patent costs and fixed assets.

Determining Fair Value

Stock Options

Valuation and Amortization Method. The Company estimates the fair value of stock options granted using

the Black-Scholes option valuation model. The Company amortizes the fair value of all awards on a straight-line
basis over the requisite service periods, which are generally the vesting periods.

Expected Life. The expected life of awards granted represents the period of time that they are expected to be

outstanding. The Company determines the expected life based on historical experience with similar awards,
giving consideration to the contractual terms, vesting schedules and pre-vesting and post-vesting forfeitures.
Stock options granted generally vest over three to four years for employee grants and one to two years for
director grants, and have contractual terms of ten years.

F-16

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Expected Volatility. The Company estimates the volatility of its common stock at the date of grant based on
the historical volatility of its common stock based on historical prices over the most recent period commensurate
with the expected life of the award.

Risk-Free Interest Rate. The Company determines the risk-free interest rate using current U.S. treasury

yields for bonds with a maturity commensurate with the expected life of the award.

Expected Dividend Yield. The expected dividend yield is derived by the Company’s expected annual
dividend rate over the expected term divided by the fair value of the Company’s common stock at the grant date.

There were no stock options granted during the years ended December 31, 2014, 2013 and 2012.

The Company records stock-based compensation expense for stock option awards only for those awards that

are expected to vest.

Restricted Stock

The fair value of restricted stock awarded is based on the fair market value of the Company’s common stock

on the date of the grant (measurement date), and is recognized over the vesting period of the award using the
straight-line method.

The Company records stock-based compensation expense for restricted stock awards only for those awards

that are expected to vest.

Stock-based Compensation

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Year Ended
December 31, 2012

Stock-based compensation:

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . .

Stock compensation expense . . . . . . . . . . . . . .
Capitalized to fixed assets and patent costs . .

Total stock-based compensation . . . . . . . . . . . . . . . . . . .

$ 545
674
1,406
2,454
324

5,403
177

$5,580

$ 533
422
1,116
2,183
248

4,502
137

$4,639

$ 603
409
840
3,148
256

5,256
108

$5,364

The following table sets forth total unrecognized compensation cost related to non-vested stock-based

awards granted under all equity compensation plans, including stock options and restricted stock:

Total unrecognized compensation costs . . . . . . . . . . . . .

$11,206

$9,711

$8,333

Total unrecognized compensation costs will be adjusted for any future changes in estimated forfeitures.

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

F-17

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

The Company expects to recognize the total unrecognized compensation costs as of December 31, 2014 for

stock options and restricted stock over weighted average periods through February 2019 as follows:

Weighted average period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0.25 years

1.60 years

Stock
Options

Restricted
Stock

(7) Earnings Per Common Share

The Company calculates basic and diluted earnings per common share in accordance with ASC 260
“Earnings Per Share,” using the two-class method because the Company’s unvested restricted stock is a
participating security since these awards contain non-forfeitable rights to receive dividends. Under the two-class
method, earnings are allocated to each class of common stock and participating security as if all of the earnings
for the period had been distributed.

Basic earnings per common share excludes dilution and is calculated by dividing earnings to common shares

by the weighted-average number of common shares outstanding for the period. Diluted earnings per common
share is calculated by dividing earnings to common shares by the weighted-average number of common shares,
as adjusted for the potentially dilutive effect of stock options. The following table reconciles earnings (loss) per
common share for the years ended December 31, 2014, 2013 and 2012:

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Year Ended
December 31, 2012

Basic Earnings (Loss) per

Common Share:

Numerator:
Net income (loss)
. . . . . . . . . . .
Distributed earnings to common
shares . . . . . . . . . . . . . . . . . . .

Distributed earnings to

participating securities . . . . .

Total distributed earnings . . . . .
Undistributed earnings (loss)

allocable to common
shares . . . . . . . . . . . . . . . . . . .
Undistributed earnings allocable
to participating securities . . .

Total undistributed earnings

$(15,820)

$ (507)

$8,272

1,553

101

1,654

3,013

189

3,202

(17,474)

(3,709)

—

—

2,214

130

2,344

5,639

289

5,928

(loss) . . . . . . . . . . . . . . . . . . .

(17,474)

(3,709)

Earnings (loss) to common

shares—basic . . . . . . . . . . . . .

$(15,921)

$ (696)

$7,853

Denominator (shares in

thousands):

Weighted average common

shares outstanding—basic . . .

7,187

6,866

Basic earnings (loss) per

common share . . . . . . . . . . . .

$

(2.22)

$ (0.10)

6,757

$ 1.16

F-18

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Year Ended
December 31, 2012

Diluted Earnings (Loss) per

Common Share:

Numerator:
Earnings (loss) to common

shares— basic . . . . . . . . . . . .
Undistributed earnings allocated
to participating securities . . .

Undistributed earnings

reallocated to participating
securities . . . . . . . . . . . . . . . .

Earnings (loss) to common

$(15,921)

$ (696)

$7,853

—

—

—

—

289

(280)

shares—diluted . . . . . . . . . . .

$(15,921)

$ (696)

$7,862

Denominator (shares in

thousands):

Weighted average common

shares outstanding—basic . . .

7,187

Dilutive effect of stock

options . . . . . . . . . . . . . . . . . .

—

6,866

—

Weighted average common

shares
outstanding—dilutive . . . . . .

Diluted earnings (loss) per

7,187

6,866

common share . . . . . . . . . . . .

$

(2.22)

$ (0.10)

6,757

232

6,989

$ 1.12

There were 175,000, 215,000 and 215,000 common stock equivalents related to stock options that were anti-
dilutive and excluded from diluted earnings per common share for the years ended December 31, 2014, 2013 and
2012, respectively, as their exercise prices were higher than the average market price of the underlying common
stock for the period.

There were 216,515 and 224,193 common stock equivalents related to stock options that were anti-dilutive

and excluded from diluted earnings per common share for the years ended December 31, 2014 and 2013,
respectively, as the Company incurred a net loss for the period.

(8) Trade Accounts Receivable and Allowance for Doubtful Accounts

Trade Accounts Receivable

Trade accounts receivable are recorded at the invoiced amount.

December 31, 2014

December 31, 2013

Trade accounts receivable . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . .

Trade accounts receivable, net

. . . . . . . . . .

$4,567
(22)

$4,545

$5,883
(45)

$5,838

Unpaid deferred revenue included in

accounts receivable . . . . . . . . . . . . . . . . .

$1,974

$3,319

F-19

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Allowance for doubtful accounts

The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses
in the Company’s existing trade accounts receivable. The Company determines the allowance based on historical
write-off experience and current information. The Company reviews its allowance for doubtful accounts each
reporting period. Account balances are charged against the allowance after all means of collection have been
exhausted and the potential for recovery is considered remote.

Unpaid deferred revenue

The unpaid deferred revenue that are included in trade accounts receivable are billed in accordance with the

provisions of the contracts with the Company’s customers. Unpaid deferred revenue from the Company’s cash-
basis customers are not included in trade accounts receivable nor deferred revenue.

Major customers

Customers who accounted for more than 10% of trade accounts receivable, net are as follows:

Central Banks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Civolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nielsen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

61%
13%
*

47%
10%
20%

December 31, 2014

December 31, 2013

* Less than 10%

(9) Property and Equipment

Property and Equipment

Property and equipment are stated at cost. Repairs and maintenance are charged to expense when incurred.

Depreciation on property and equipment is calculated using the straight-line method over the estimated
useful lives of the assets, generally two to seven years. Leasehold improvements are amortized using the straight-
line method over the shorter of the estimated useful life or the lease term.

December 31, 2014

December 31, 2013

Office furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . . . . . .

$

845
1,312
3,072
1,198

6,427
(3,451)

Property and equipment, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,976

$

762
311
2,816
1,137

5,026
(2,631)

$ 2,395

F-20

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Leases

Future minimum lease payments under non-cancelable operating leases are as follows:

Year ending December 31:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter

Operating
Leases

$1,116
813
9
5

—
—

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . .

$1,943

Rent expense on the operating leases are as follows:

Rent expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$951

$925

$776

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

(10) Intangibles

Intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the

carrying amount of an asset may not be recoverable. No impairment charges were recorded for the years ended
December 31, 2014, 2013 and 2012.

Amortization of capitalized patent costs associated with the application and award of patents in the U.S. and

various other countries are capitalized and amortized on a straight-line basis over the term of the patents as
determined at the award date, which varies depending on the pendency period of the application, generally
approximating seventeen years.

Amortization of intangible assets acquired is calculated using the straight-line method over the estimated

useful lives of the assets.

Capitalized patent costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets acquired:

Purchased patents and intellectual property . . . . . . . . . .
Existing technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . .
Backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tradenames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-solicitation agreements . . . . . . . . . . . . . . . . . . . . . .

Gross intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Estimated Life
(years)

December 31, 2014 December 31, 2013

17-20

$ 6,183

$ 5,157

3-10
5
7
2
3
1

250
1,560
290
760
290
120

9,453
(2,733)

$ 6,720

250
1,560
290
760
290
120

8,427
(1,718)

$ 6,709

F-21

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

The aggregate amortization expense recorded in the years ended December 31, 2014, 2013 and 2012 was
$1,047, $1,196 and $315, respectively. For intangible assets recorded at December 31, 2014, the estimated future
aggregate amortization expense for the years ending December 31, 2015 through 2019 is approximately:

Year ending December 31:

Amortization
Expense

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$666
559
518
221
206

(11) Shareholders’ Equity

Preferred Stock

In June 2008, the Board of Directors authorized 2,500,000 shares of preferred stock, par value $0.001 per
share. The Board of Directors has the authority to issue the undesignated preferred stock in one or more series
and to determine the powers, preferences and rights and the qualifications, limitations or restrictions granted to or
imposed upon any wholly unissued series of undesignated preferred stock and to fix the number of shares
constituting any series and the designation of such series, without any further vote or action by the shareholders.
The issuance of preferred stock may have the effect of delaying, deferring or preventing a change of control of
the Company without further action by shareholders and may adversely affect the voting and other rights of the
holders of common stock.

The Board of Directors authorized 10,000 shares of Series A Redeemable Nonvoting Preferred stock
(“Series A Preferred”) that were issued to certain executive officers at the time of formation. The Series A
Preferred has no voting rights, except as required by law, and may be redeemed at the option of the Company’s
Board of Directors at any time on or after June 18, 2013.

The Series A Preferred is redeemable based on the stated fair value of $5.00 per share. The Series A

Preferred has no dividend rights and no rights to the undistributed earnings of the Company.

Common Stock

In June 2008, the Board of Directors authorized 50,000,000 shares of common stock, par value $0.001 per

share. The holders of Digimarc common stock are entitled to one vote for each share held of record on all matters
submitted to a vote of its shareholders, including the election of directors. Subject to preferences that may be
granted to any then outstanding preferred stock, holders of common stock are entitled to receive ratably those
dividends as may be declared by the Board of Directors out of funds legally available for such purpose, as well as
any distributions to the Company’s shareholders. In the event of the Company’s liquidation, dissolution or winding
up, holders of common stock are entitled to share ratably in all of the Company’s assets remaining after payment of
liabilities and the liquidation preference of any then outstanding preferred stock. Holders of common stock have no
preemptive or other subscription or conversion rights. There are no redemption or sinking fund provisions
applicable to the common stock. All outstanding shares of common stock are fully paid and non-assessable.

In August 2014, the Company entered into an Equity Distribution Agreement, whereby the Company may sell

from time to time through Wells Fargo Securities, LLC, as sales agent, the Company’s common stock having an
aggregate offering price of up to $30 million. For the year ended December 31, 2014, the Company sold 684,215

F-22

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

common shares at a weighted average price of $24.44 per share under this Equity Distribution Agreement totaling
$16,322 of cash proceeds, net of sales commissions of $402, and paid $333 in stock issuance costs.

Stock Incentive Plan

In July 2008, the Company’s Board of Directors initially adopted the 2008 Incentive Plan, or the 2008 Plan.

The 2008 Plan provides for the grant of stock options, stock appreciation rights, stock awards, restricted stock,
stock units, performance shares, performance units, and cash-based awards, which may be granted to officers,
directors, employees, consultants, agents, advisors and independent contractors who provide services to the
Company and its affiliated companies.

The 2008 Plan authorizes the issuance of up to 3,500,000 shares of common stock. The shares authorized

under the 2008 Plan are subject to adjustment in the event of a stock split, stock dividend, recapitalization or
similar event. Shares issued under the 2008 Plan will consist of authorized and unissued shares or shares held by
the Company as treasury shares. If an award granted under the 2008 Plan lapses, expires, terminates or is
forfeited or surrendered without having been fully exercised or without the issuance of all the shares subject to
the award, the shares covered by that award will again be available for issuance under the 2008 Plan. Shares that
are (i) tendered by a participant or retained by the Company as payment for the purchase price of an award or to
satisfy tax withholding obligations or (ii) covered by an award that is settled in cash, or in some manner that
some or all of the shares covered by the award are not issued, will again be available for issuance under the
2008 Plan. In addition, awards granted as substitute awards in connection with acquisition transactions will not
reduce the number of shares authorized for issuance under the 2008 Plan.

Stock Options

As of December 31, 2014, under all of the Company’s stock-based compensation plans, equity awards to

purchase an additional 1,479,500 shares were authorized for future grants under the plans. The Company issues
new shares upon option exercises.

Options granted, exercised and canceled under the stock incentive plan are summarized as follows:

Number of
Shares

Weighted Average
Exercise Price

Weighted Average
Grant Date
Fair Value

Aggregate
Intrinsic
Value

Options outstanding, December 31, 2011 . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,028,238
—

(172,250)

—

Options outstanding, December 31, 2012 . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options outstanding, December 31, 2013 . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

855,988
—
(42,050)
(416)

813,522
—

(202,284)
(10,000)

Options outstanding, December 31, 2014 . . . . . . . . .

601,238

Options exercisable, December 31, 2014 . . . . . . . . . .
Options unvested, December 31, 2014 . . . . . . . . . . . .

599,676
1,562

$14.23
—
$ 9.64
—

$15.16
—
$ 9.64
$14.99

$15.44
—
$10.48
$24.35

$16.97

$16.93
$30.01

F-23

$7.61
—
$6.29
—

$7.88
—
$6.30
$8.12

$7.96
—
$6.48
$9.84

$8.42

$6,384

$6,384
$ —

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

The aggregate intrinsic value is based on the closing price of $27.15 per share of Digimarc common stock

on December 31, 2014, which would have been received by the optionees had all of the options with exercise
prices less than $27.15 per share been exercised on that date.

The following table summarizes information about stock options outstanding at December 31, 2014:

Options Outstanding

Options Exercisable

Exercise Price

Number
Outstanding

Remaining
Contractual
Life (Years)

Weighted
Average
Price

$9.64 – $9.91 . . . . . . . . . . . . . . . . . . . . . .
$14.99 – $18.01 . . . . . . . . . . . . . . . . . . . .
$24.35 – $30.01 . . . . . . . . . . . . . . . . . . . .

290,822
105,416
205,000

$9.64 – $30.01 . . . . . . . . . . . . . . . . . . . . .

601,238

3.87
5.08
5.57

4.66

Number
Exercisable

290,822
105,416
203,438

$ 9.66
$15.64
$28.01

$16.97

599,676

Remaining
Contractual
Life (Years)

Weighted
Average
Price

3.87
5.08
5.57

4.66

$ 9.66
$15.64
$28.00

$16.93

Restricted Stock

The Compensation Committee of the Board of Directors has awarded restricted stock shares under the

Company’s 2008 Plan to certain employees. The shares subject to the restricted stock awards will vest over a
certain period, usually four years, following the date of the grant. Specific terms of the restricted stock awards
are governed by Restricted Stock Agreements between the Company and the award recipients.

The following table reconciles the unvested balance of restricted stock:

Unvested balance, December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unvested balance, December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unvested balance, December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of
Shares

296,710
202,340
(117,667)
(12,300)

369,083
388,190
(220,514)
(88,633)

448,126
282,700
(190,816)
(37,948)

Unvested balance, December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . .

502,062

Weighted
Average
Grant Date
Fair Value

$21.51
$22.51
$22.52
$22.05

$21.72
$20.15
$23.21
$20.35

$19.89
$28.79
$23.56
$25.44

$23.09

The fair value of all restricted stock awards that vested during the years ended December 31, 2014, 2013

and 2012 were $5,632, $4,387, and $2,650, respectively.

F-24

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

(12) Defined Contribution Plan

The Company sponsors an employee retirement savings plan (the “Plan”) which qualifies as a deferred

salary arrangement under Section 401(k) of the Internal Revenue Code. The Plan combines both an employee
savings plan and company matching plan into one plan under Section 401(k), including a 401(k) Roth option.
Employees become eligible to participate in the Plan at the beginning of the month following the employee’s hire
date. Employees may contribute up to 75% of their pay to the Plan, subject to the limitations of the Internal
Revenue Code. Company matching contributions are mandatory under the Plan.

The Company made matching contributions in the aggregate amount as follows:

Matching contributions . . . . . . . . . . . . . . . . . . .

$511

$396

$366

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

(13) Joint Venture and Related Party Transactions

In June 2009, the Company entered into two joint venture agreements with Nielsen to launch two new
companies: TVaura LLC (in which Digimarc holds a 51% ownership interest) and TVaura Mobile LLC (in which
Digimarc holds a 49% ownership interest). The two joint venture agreements and a revised patent license
agreement expanded and replaced the previous license and services agreement between the Company and
Nielsen that had been in operation since late 2007. Under the joint venture agreements, the Company and Nielsen
agreed to work together to develop new products and services, including the expansion and deployment of those
products and services that were in development under the prior agreement.

Under the terms of the revised patent license agreement, Nielsen agreed to pay Digimarc $18,750 during the

period from July 2009 through January 2014, and Digimarc granted to Nielsen a non-exclusive license to
Digimarc’s patents for use within Nielsen’s business. The term of the license continues until the expiration of the
last patent under the license. The payment terms extended beyond the Company’s normal 30 to 60 day payment
terms, thus the license revenue was recognized when the installments were due.

The Company provided technical and development services to the joint ventures totaling $6,848 during the

period July 2009 through March 2012. Service revenue was recognized as the services were performed.

The Company and Nielsen each made initial cash contributions aggregating $3,500 payable quarterly from

July 2009 through July 2011 to fund TVaura LLC and initial cash contributions aggregating $2,500 payable
quarterly from July 2009 through July 2011 to fund TVaura Mobile LLC.

In March 2012, Digimarc and Nielsen decided to reduce the investments in their two joint ventures to
minimal levels while assessing alternative approaches to achieving each of their goals in the emerging market
opportunity of synchronized second screen television. In connection with this plan for the suspension of
operations, the joint ventures accrued estimated expenses for the first quarter’s operations and severance costs for
joint venture employees. Digimarc’s share of the one-time severance and suspension costs were $500. Pursuant
to the plan of suspending operations of the joint ventures with Nielsen, in April 2012 the Company received $104
of remaining cash from TVaura LLC and contributed $796 to TVaura Mobile LLC to fund both the first quarter’s
operating expenses as well as the suspension related costs. Payment of all expenses incurred after the suspension
of operations of each joint venture is unconditionally the responsibility of the majority owner, which expenses

F-25

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

for TVaura LLC, if any, will be paid by Digimarc. As of December 31, 2014, both Digimarc and Nielsen
continued to assess the market opportunities of each of the joint ventures.

The investment in joint ventures balance was $0 as of December 31, 2014 and 2013.

Pursuant to the terms of the agreements and ASC 810 “Consolidation,” the joint ventures are not

consolidated with the Company because the minority member has substantive participating rights, or veto rights,
such that no member has majority control.

Related Party Transactions

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

TVaura LLC:

Return of capital . . . . . . . . . . . . . . . . . . .
Revenue (1) . . . . . . . . . . . . . . . . . . . . . . .

TVaura Mobile LLC:

Capital contributions . . . . . . . . . . . . . . . .
Revenue (1) . . . . . . . . . . . . . . . . . . . . . . .

Total:

Capital contributions, net
. . . . . . . . . . . .
Revenue (1) . . . . . . . . . . . . . . . . . . . . . . .

(1) Technical and development services

$—
$—

$—
$—

$—
$—

Summarized financial data for TVaura LLC:

$—
$—

$—
$—

$—
$—

$(104)
$ —

$ 796
$ 272

$ 692
$ 272

Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . .

$—
$—
$—
$—

$—
$—
$—
$—

December 31,
2014

December 31,
2013

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses . . . . . . . . . . . . . . . . . . . . .
Net loss from continuing operations . . . . . . . .
The Company’s pro-rata share—net loss . . . .
The Company’s gain on investment . . . . . . . .

$—
$—
$—
$—
$—
$—

$—
$—
$—
$—
$—
$—

$—
$—
$ 52
$ (52)
$ (27)
$ 70

F-26

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Summarized financial data for TVaura Mobile LLC:

Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . .

$ 50
$—
$ 10
$—

$932
$—
$957
$—

December 31,
2014

December 31,
2013

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses . . . . . . . . . . . . . . . . . . . . .
Net loss from continuing operations . . . . . . . .
The Company’s pro-rata share—net loss . . . .
. . . . . . . .
The Company’s loss on investment

$—
$—
$
5
$ (5)
$—
$—

$—
$—
$
5
$ (5)
$—
$—

$ —
$ —
$ 2,266
$(2,266)
$(1,100)
(50)
$

(14) Income Taxes

The provision (benefit) for income taxes reflects current taxes, deferred taxes, and withholding taxes in
certain foreign jurisdictions. The effective tax rates for the years ended December 31, 2014, 2013 and 2012 were
(4)%, 78% and 39%, respectively. The Company recorded a $6.8 million non-cash income tax charge during the
fourth quarter of 2014 to record a full valuation allowance against deferred tax assets largely due to the
cumulative loss incurred by the Company over the last three years, which is considered a significant piece of
negative evidence when assessing the realizability of deferred tax assets. During 2014, the Company amended its
2012 federal tax return to carryback the tax loss generated in 2013 to offset the tax liability, which resulted in a
tax refund of $0.2 million. The Company intends to amend its 2012 federal tax return again in 2015 to carryback
all of the available tax loss generated in 2014 to offset the tax liability. The expected refund is $1.3 million.

Components of tax expense (benefit) allocated to continuing operations include the following:

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Current:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(3,383)
1
5

Sub-total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,377)

Deferred:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sub-total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,516
508
—

4,024

$(1,420)
1
5

(1,414)

(204)
(178)
—

(382)

$4,699
570
1

5,270

97
27
—

124

Total tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

647

$(1,796)

$5,394

F-27

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

The reconciliation of the statutory federal income tax rate to the Company’s effective income tax rate is as

follows:

Income taxes computed at statutory rates . . . . . .
Increases (decreases) resulting from:

State income taxes, net of federal tax

Year Ended
December 31,
2014

Year Ended
December 31,
2013

%

%

Year Ended
December 31,
2012

$(5,159)

34% $ (783)

34% $4,647

%

34%

benefit

. . . . . . . . . . . . . . . . . . . . . . . . . . .

(700)

5%

(301)

13%

705

5%

Federal and state research and

experimentation credits . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . .
Transaction costs . . . . . . . . . . . . . . . . . . . . .
Impact of federal graduated rates . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

(563)
6,916
—
—
153

4%
(46)%
—
—

(1)%

(918)
187
—
—
19

40%
(8)%

—
—

(1)%

(122)
12
65
39
48

(1)%

—

1%

—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

647

(4)% $(1,796)

78% $5,394

39%

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of
assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. The tax effects
of significant items comprising the Company’s deferred tax assets and deferred tax liabilities are as follows:

December 31,
2014

December 31,
2013

Deferred tax assets:

Stock based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal and state net operating losses . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal and state research and experimentation credits . . . . . . . . . . .
AMT credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible asset differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

$ 2,107
5,020
917
27
109
1,404
117
48
19

Total gross deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Less valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,768
(7,288)

$ 2,305
3,153
1,037
22
158
92
—
—
33

6,800
(371)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,480

$ 6,429

Deferred tax liabilities:

Patent expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed asset differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible asset differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(1,918)
(562)
—
—

$(2,480)

Total net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —

$(1,695)
(461)
(233)
(16)

$(2,405)

$ 4,024

F-28

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

The Company had a valuation allowance of $7.3 million and $0.4 million on deferred tax assets as of
December 31, 2014 and 2013, respectively, an increase of $6.9 million, reflecting the full valuation allowance
recorded during the year ended December 31, 2014.

In December 2012, the Company acquired 100% of the outstanding stock of Attributor in a non-taxable

transaction. Due to Attributor’s history of losses and the inability to utilize Attributor losses to offset the
Company’s income for state tax purposes, the Company concluded that it was not more-likely-than-not that the
Attributor state deferred tax assets would be realized and a full valuation allowance was recorded on the state
deferred tax assets of Attributor.

As of December 31, 2014, the Company has federal and state net operating loss carry-forwards of

$19,822 and $26,982, respectively, which have a carry-forward of 10 to 20 years depending on the jurisdiction.
The gross deferred tax assets for federal and state net operating loss carryforwards acquired in the Attributor
acquisition have been reduced to the amount of losses allowed to be utilized in the post-acquisition period before
expiration after considering the applicable limitations of IRC Sec. 382.

As of December 31, 2014, the Company has federal and state research and experimental tax credits of
$2,731 and $357, respectively, which have a carry-forward of 5 to 20 years depending on the jurisdiction and for
which the benefits upon usage will be recorded in additional paid-in capital from the effects of stock options.

The Company records accrued interest and penalties associated with uncertain tax positions in income tax
expense in the consolidated statements of operations. For the years ended December 31, 2014, 2013 and 2012,
the Company recognized accrued interest and penalties associated with uncertain tax positions of $6, $3 and $0,
respectively. The Company does not anticipate any of its unrecognized benefits will significantly increase or
decrease within the next 12 months.

A summary reconciliation of the Company’s uncertain tax positions is as follows:

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Year Ended
December 31,
2012

Beginning balance . . . . . . . . . . . . . . . . . . . . . .
Addition for current year tax positions . . . . . .
Addition for prior year tax positions . . . . . . . .
Settlements with taxing authorities . . . . . . . . .
Lapsing of statutes of limitations . . . . . . . . . .

Ending balance . . . . . . . . . . . . . . . . . . . . . . . .

$219
58
29
—
—

$306

$108
105
6

—
—

$219

$102
6

—
—
—

$108

Uncertain tax positions are classified as a long-term liability (or a contra deferred tax asset) on the
consolidated balance sheets for uncertain tax positions taken (or expected to be taken) on a tax return. The
reversal of uncertain tax positions would not affect the effective tax rate due to a full valuation allowance.

The Company is subject to examination in the U.S. federal jurisdiction for the tax years 2011 through 2013

and applicable state jurisdictions for the tax years 2010 through 2013.

(15) Commitments and Contingencies

Certain of the Company’s product license and services agreements include an indemnification provision for

claims from third parties relating to the Company’s intellectual property. Such indemnification provisions are

F-29

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

accounted for in accordance with ASC 450 “Contingencies.” To date, there have been no claims made under
such indemnification provisions.

The Company’s wholly owned subsidiary, Attributor, was a defendant in a patent infringement lawsuit
brought by Blue Spike, LLC (“Blue Spike”) (E.D. Texas, Civil Action No: 6:12-cv-540). The case was brought
against Attributor in August 2012. The Company settled the lawsuit with Blue Spike, and pursuant to the
settlement, was dismissed with prejudice from the case in October 2014. The total settlement amount was
immaterial.

The Company is subject from time to time to other legal proceedings and claims arising in the ordinary

course of business.

(16) Quarterly Financial Information—Unaudited

Quarter ended:

March 31

June 30

September 30 December 31

2014
Service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, service revenue . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, subscription revenue . . . . . . . . . . . . . . . . . .
Gross profit percent, license revenue . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share:
Earnings (loss) per common share—basic . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share—diluted . . . . . . . . . . . . . . . . .
Weighted average common shares outstanding—basic . . . . . . . .
Weighted average common shares outstanding—diluted . . . . . . .

$ 2,988
1,412
2,805

$ 2,716
1,496
1,451

7,205
2,146
5,059

5,663
1,952
3,711

$ 3,155
1,452
2,320

6,927
2,120
4,807

53%
54%
97%
70%

57%
53%
94%
66%

61%
44%
96%
69%

$ 1,879
3,546
2,421
534
(3,321)
(1,986)

$ 2,052
3,404
2,326
387
(4,458)
(2,680)

$ (0.29) $ (0.38)
$ (0.29) $ (0.38)
7,113
7,113

7,000
7,000

$ 1,999
3,499
2,183
366
(3,240)
(1,985)

$ (0.28)
$ (0.28)
7,176
7,176

$ 2,868
1,843
1,152

5,863
2,213
3,650

56%
53%
93%
62%

$ 2,044
3,262
2,042
506
(4,204)
(9,169)

$ (1.23)
$ (1.23)
7,453
7,453

F-30

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except share and per share data)

Quarter ended:

March 31

June 30

September 30 December 31

2013
Service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, service revenue . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, subscription revenue . . . . . . . . . . . . . . . . . .
Gross profit percent, license revenue . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share:
Earnings (loss) per common share—basic . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share—diluted . . . . . . . . . . . . . . . .
Weighted average common shares outstanding—basic . . . . . . . .
Weighted average common shares outstanding—diluted . . . . . .

$ 2,929
1,384
5,930

$ 3,022
1,433
6,015

10,243
2,134
8,109

10,470
2,120
8,350

$ 3,030
1,424
2,971

7,425
1,955
5,470

52%
54%
98%
79%

53%
59%
98%
80%

59%
56%
97%
74%

$ 1,277
2,725
2,186
277
1,644
971

$
$

0.13
0.13
6,838
7,058

$ 1,563
2,822
2,348
261
1,356
602

$
$

0.08
0.08
6,850
7,090

$ 1,482
3,277
2,456
278
(2,023)
(795)

$ (0.12)
$ (0.12)
6,860
6,860

$ 2,650
1,350
2,826

6,826
1,996
4,830

52%
52%
97%
71%

$ 1,822
3,450
2,635
313
(3,390)
(1,285)

$ (0.19)
$ (0.19)
6,913
6,913

F-31

[THIS PAGE INTENTIONALLY LEFT BLANK]

EXHIBIT INDEX

The agreements included or incorporated by reference as exhibits to this report may contain representations

and warranties by each of the parties to the applicable agreement. These representations and warranties have been
made solely for the benefit of the other party or parties to the applicable agreement and:

• were not intended to be treated as categorical statements of fact, but rather as a means of allocating the

risk to one of the parties if those statements prove to be inaccurate;

• were qualified by disclosures that were made to the other party or parties in connection with the
negotiation of the applicable agreement, which disclosures are not necessarily reflected in the
agreement;

• may apply standards of “materiality” that are different from “materiality” under the securities laws; and

• were made only as of the date of the applicable agreement or other date or dates that may be specified

in the agreement.

Accordingly, there representations and warranties may not describe the actual state of affairs as of the date

they were made or at any other time. Additional information about Digimarc may be found elsewhere in this
Annual Report on Form 10-K and in Digimarc’s other public filings, which are available without charge through
the SEC’s website at http://www.sec.gov.

Exhibit
Number

2.1

2.2

2.3

3.1

3.2

4.1

4.2

Exhibit Description

Separation Agreement among DMRC Corporation, DMRC LLC, Digimarc Corporation and, with
respect to certain sections, L-1 Identity Solutions, Inc. (incorporated by reference to Exhibit 2.1 to
Amendment No. 2 to the Company’s Registration Statement on Form 10, filed with the Commission
on August 13, 2008 (File No. 001-34108))†

Agreement and Plan of Merger dated April 30, 2010 between Digimarc Corporation, a Delaware
corporation, and Digimarc Oregon Corporation, an Oregon corporation (incorporated by reference to
Exhibit 2.1 to the Company’s Current Report on Form 8-K, filed with the Commission on
May 4, 2010 (File No. 001-34108))

Agreement and Plan of Merger, dated December 3, 2012, by and among Digimarc, DA Sub Inc., a
wholly owned subsidiary of Digimarc Corporation, Attributor, and Fortis Advisors LLC, as the
representative for Attributor’s security holders (incorporated by reference to Exhibit 2.1 to the
Company’s Current Report on Form 8-K, filed with the Commission on December 4, 2012
(File No. 001-34108))†

Articles of Incorporation of Digimarc Corporation (incorporated by reference to Exhibit 3.1 to the
Company’s Current Report on Form 8-K, filed with the Commission on May 4, 2010
(File No. 001-34108))

Bylaws of Digimarc Corporation (incorporated by reference to Exhibit 3.2 to the Company’s Current
Report on Form 8-K, filed with the Commission on May 4, 2010 (File No. 001-34108))

Specimen common stock certificate of Digimarc Corporation (incorporated by reference to
Exhibit 4.1 to the Company’s Quarterly Report on Form 10-Q, filed with the Commission on July 25,
2014 (File No. 001-34108))

Rights Agreement, dated July 31, 2008, between Digimarc Corporation and Computershare Trust
Company, N.A. as Rights Agent (incorporated by reference to Exhibit 4.2 to the Company’s Annual
Report on Form 10-K, filed with the Commission on February 27, 2009 (File No. 001-34108))

E-1

Exhibit
Number

4.3

4.4

4.5

10.1

10.2

*10.3

*10.4

*10.5

*10.6

*10.7

*10.8

*10.9

Exhibit Description

Second Amendment of Rights Agreement, effective as of November 5, 2013, made by Digimarc
Corporation and acknowledged by Broadridge Corporate Issuer Solutions, Inc., as Rights Agent
(incorporated by reference to Exhibit 4.2 to the Company’s Quarterly Report on Form 10-Q, filed
with the Commission on July 25, 2014 (File No. 001-34108))

Form of Certificate of Designation of Series R Preferred Stock (attached as an exhibit to the Rights
Agreement filed as Exhibit 4.2 hereto)

Form of Rights Certificate (attached as an exhibit to the Rights Agreement filed as
Exhibit 4.2 hereto)

License Agreement between DMRC Corporation and L-1 Identity Solutions Operating Company
(incorporated by reference to Exhibit 10.2 to Amendment No. 4 to the Company’s Registration
Statement on Form 10, filed with the Commission on October 2, 2008 (File No. 001-34108))(1)

Counterfeit Deterrence System Development and License Agreement, dated as of December 6,
2012, between Digimarc Corporation and the Bank for International Settlements (incorporated by
reference to Exhibit 10.2 to the Company’s amended Annual Report on Form 10-K/A, filed with the
Commission on August 7, 2013 (File No. 001-34108))(4)

Form of Indemnification Agreement between DMRC Corporation and each of its executive officers
and directors (incorporated by reference to Exhibit 10.5 to Amendment No. 2 to the Company’s
Registration Statement on Form 10, filed with the Commission on August 13, 2008
(File No. 001-34108))

Employment Agreement, effective as of November 1, 2014, between Digimarc Corporation and
Bruce Davis (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on
Form 8-K, filed with the Commission on August 5, 2014 (File No. 001-34108))

Digimarc Corporation 2008 Incentive Plan, as amended (incorporated by reference to Exhibit 10.1 to
the Company’s Quarterly Report on Form 10-Q, filed with the Commission on April 25, 2014
(File No. 001-34108))

Form of Notice of Stock Option Award and Stock Option Award Agreement under the Digimarc
Corporation 2008 Incentive Plan (incorporated by reference to Exhibit 10.8 to the Company’s
Quarterly Report on Form 10-Q, filed with the Commission on November 24, 2008
(File No. 001-34108))

Equity Compensation Program for Nonemployee Directors under the Digimarc Corporation 2008
Incentive Plan (as amended on February 21, 2011 and February 20, 2014) (incorporated by reference
to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q, filed with the Commission on
July 25, 2014 (File No. 001-34108))

Form of Indemnification Agreement between Digimarc Corporation and each of its executive
officers and directors (incorporated by reference to Exhibit 10.1 to Digimarc Corporation’s Annual
Report on Form 10-K, as filed by Digimarc Corporation with the Securities and Exchange
Commission on March 13, 2006 (File No. 000-28317))

Form of Change of Control Retention Agreement entered into by and between Digimarc Corporation
and each of Messrs. McConnell, Chamness, Knudson, Meyer and Beck (incorporated by reference to
Exhibit 10.9 to the Company’s Annual Report on Form 10-K, filed with the Commission on
February 22, 2013 (File No. 001-34108))

10.10

Patent License Agreement, dated as of June 11, 2009 between Digimarc Corporation and The
Nielsen Company (US), LLC (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly
Report on Form 10-Q, filed with the Commission on July 31, 2009 (File No. 001-34108))(2)

E-2

Exhibit
Number

10.11

10.12

10.13

10.14

10.15

10.16

10.17

21.1

23.1

31.1

31.2

32.1

32.2

Exhibit Description

Limited Liability Company I Agreement, dated June 11, 2009 between Digimarc Corporation and The
Nielsen Company (US), LLC (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly
Report on Form 10-Q, filed with the Commission on July 31, 2009 (File No. 001-34108))(2)

Limited Liability Company II Agreement, dated June 11, 2009 between Digimarc Corporation and The
Nielsen Company (US), LLC (incorporated by reference to Exhibit 10.3 to the Company’s Quarterly
Report on Form 10-Q, filed with the Commission on July 31, 2009 (File No. 001-34108))(2)

Lease Agreement, dated March 22, 2004, between Digimarc Corporation and PS Business Parks,
L.P., as amended on May 13, 2010 (incorporated by reference to Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q, filed with the Commission on July 30, 2010 (File No. 001-34108))

Patent License Agreement, effective as of October 5, 2010, between Digimarc Corporation and IV
Digital Multimedia Inventions, LLC (incorporated by reference to Exhibit 10.12 to the Company’s
Annual Report on Form 10-K, filed with the Commission on March 3, 2011 (File No. 001-34108))(3)

Grant-Back License Agreement, dated October 5, 2010, between Digimarc Corporation and IV
Digital Multimedia Inventions, LLC (incorporated by reference to Exhibit 10.13 to the Company’s
Annual Report on Form 10-K, filed with the Commission on March 3, 2011 (File No. 001-34108))(3)

Patent Rights Agreement, dated October 5, 2010, between Digimarc Corporation and IV Digital
Multimedia Inventions, LLC (incorporated by reference to Exhibit 10.14 to the Company’s Annual
Report on Form 10-K, filed with the Commission on March 3, 2011 (File No. 001-34108))

Work Agreement, dated October 5, 2010, by and among Digimarc Corporation, Invention Law
Group, P.C. and IV Digital Multimedia Inventions, LLC (incorporated by reference to
Exhibit 10.15 to the Company’s Annual Report on Form 10-K, filed with the Commission on
March 3, 2011 (File No. 001-34108))(3)

List of Subsidiaries

Consent of Independent Registered Public Accounting Firm

Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

Section 1350 Certification of Chief Executive Officer

Section 1350 Certification of Chief Financial Officer

101.INS

XBRL Instance Document

101.SCH

XBRL Taxonomy Extension Schema Document

101.CAL

XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF

XBRL Taxonomy Extension Definition Linkbase Document

101.LAB

XBRL Taxonomy Extension Label Linkbase Document

101.PRE

XBRL Taxonomy Extension Label Linkbase Document

* Management contract or compensatory plan or arrangement.

†

Schedules and certain exhibits to this agreement have been omitted pursuant to Item 601(b)(2) of Regulation
S-K. Digimarc hereby undertakes to furnish to the Securities and Exchange Commission (the
“Commission”) copies of the omitted schedules and exhibits upon request by the Commission.

(1) Confidential treatment has been granted for certain portions omitted from this exhibit pursuant to an order

granted by the Commission on October 21, 2008, under Rule 24b-2 of the Securities Exchange Act of 1934,

E-3

as amended. Confidential portions of this exhibit have been separately filed with the Securities and
Exchange Commission.

(2) Confidential treatment has been granted for certain portions omitted from this exhibit pursuant to an order

granted by the Commission on September 10, 2009, under Rule 24b-2 under the Securities Exchange Act of
1934, as amended. Confidential portions of this exhibit have been separately filed with the Securities and
Exchange Commission.

(3) Confidential treatment has been granted for certain portions omitted from this exhibit pursuant to an order

granted by the Commission on March 17, 2011, under Rule 24b-2 under the Securities Exchange Act of
1934, as amended. Confidential portions of this exhibit have been separately filed with the Securities and
Exchange Commission.

(4) Confidential treatment has been granted for certain portions omitted from this exhibit pursuant to an order
granted by the Commission on September 3, 2013, under Rule 24b-2 under the Securities Exchange Act of
1934, as amended. Confidential portions of this exhibit have been separately filed with the Securities and
Exchange Commission.

E-4

BOARD OF DIRECTORS

EXECUTIVE OFFICERS

Bruce Davis
Chairman of the Board and  
Chief Executive Officer
Digimarc Corporation

William J. Miller
Independent Director and Consultant
Former Chairman and  
Chief Executive Officer
Avid Technology, Inc.

James T. Richardson
Independent Director and Consultant
Former Senior Vice President and  
Chief Financial Officer
WebTrends

Peter W. Smith
Independent Director and Consultant
Former President, News Technology
News America Incorporated

Bernard J. Whitney
Independent Director and Consultant
Partner
FLG Partners, LLC

Bruce Davis
Chairman and Chief Executive Officer 

Robert Chamness
Executive Vice President, Chief Legal Officer  
and Secretary 

Charles Beck
Executive Vice President, Chief Financial Officer 
and Treasurer

Joel Meyer 
Executive Vice President Intellectual Property

TRANSFER AGENT

Broadridge Corporate Issuer Solutions, Inc.
P. O. Box 1342
Brentwood, NY  11717

(866) 321.8022
shareholder@broadridge.com
www.broadridge.com

 
 
 
 
 
9405 SW Gemini Drive
Beaverton, OR 97008  USA

T: +1 800.DIGIMARC (344.4627)
T: +1 503.469.4800
F: +1 503.469.4777

www.digimarc.com