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Digimarc Corporation
Annual Report 2015

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FY2015 Annual Report · Digimarc Corporation
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
È Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

‘ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 2015
OR

For the transition period from

to

Commission File Number 001-34108

DIGIMARC CORPORATION

(Exact name of registrant as specified in its charter)

Oregon
(State or other jurisdiction of
incorporation or organization)

26-2828185
(I.R.S. Employer
Identification No.)

9405 SW Gemini Drive, Beaverton, Oregon 97008
(Address of principal executive offices) (Zip Code)
(503) 469-4800
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of Each Exchange on Which Registered

Common Stock, $0.001 Par Value Per Share

The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: NONE

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes ‘ No È

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes ‘ No È

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes È No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any,
every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding
12 months (or for such shorter period that the registrant was required to submit and post such files). Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this Form 10-K. È

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a

smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting
company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ‘
Non-accelerated filer ‘ (Do not check if a smaller reporting company)

È
Accelerated filer
Smaller reporting company ‘

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange

Act). Yes ‘ No È

The aggregate market value of common stock, par value $0.001 per share, held by non-affiliates of the registrant, based

on the closing price of our common stock on the Nasdaq Global Market on the last business day of the registrant’s most
recently completed fiscal second quarter (June 30, 2015), was approximately $371 million. Shares of common stock
beneficially held by each officer and director have been excluded from this computation because these persons may be
deemed to be affiliates. This determination of affiliate status is not necessarily a conclusive determination for any other
purposes.

As of February 16, 2016, 9,072,067 shares of the registrant’s common stock were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s proxy statement pursuant to Regulation 14A (the “Proxy Statement”) for its 2016 annual

meeting of shareholders are incorporated by reference into Items 10, 11, 12, 13 and 14 of Part III of this Annual Report on
Form 10-K. The registrant intends to file the Proxy Statement not later than 120 days after the end of the fiscal year covered
by this Annual Report on Form 10-K.

Table of Contents

PART I

Item 1.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A.

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B.

Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2.

Item 3.

Item 4.

PART II

Item 5.

Item 6.

Item 7.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . .

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8.

Item 9.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . .

Item 9A.

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B.

Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10.

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 11.

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13.

Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . .

Item 14.

Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15.

Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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EXHIBIT INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E-1

PART I

Unless the context otherwise requires, references in this Annual Report on Form 10-K to “Digimarc,”

“we,” “our” and “us” refer to Digimarc Corporation.

All dollar amounts are in thousands except per share amounts or unless otherwise noted. Percentages

within the following tables may not foot due to rounding.

Digimarc, Digimarc Discover and Guardian are registered trademarks of Digimarc Corporation. This

Annual Report on Form 10-K also includes trademarks and trade names owned by other parties, and all other
such trademarks and trade names mentioned in this Annual Report on Form 10-K are the property of their
respective owners.

ITEM 1: BUSINESS

The following discussion of Digimarc’s business contains forward-looking statements relating to future
events or the future financial performance of Digimarc. Our actual results could differ materially from those
anticipated in these forward-looking statements. Please see the discussion regarding forward-looking statements
included in this Annual Report on Form 10-K in Item 7, Management’s Discussion and Analysis of Financial
Condition and Results of Operations, under the caption “Forward-Looking Statements.”

The following discussion of our business should be read in conjunction with our consolidated financial
statements and the related notes and other financial information appearing elsewhere in this Annual Report on
Form 10-K.

Overview

Digimarc Corporation enables governments and enterprises around the world to give digital identities to

media and objects that computers can sense and recognize and to which they can react. We have developed the
Digimarc Discover® and Digimarc Barcode Intuitive Computing Platform that are designed to optimize the
identification of all consumer brand impressions, wherever and whenever they may appear, facilitating modern
mobile-centric shopping. The platform includes means to embed “Digimarc Barcodes,” invisible and inaudible
barcode-like information that is recognizable by smartphones, industrial scanners, and other computer interfaces
into virtually all forms of media content, including consumer product packaging. Digimarc Barcodes have many
applications, including facilitating remarkably faster scanning of products at retail checkout as well as improved
engagement with smartphone-equipped consumers. The Digimarc Barcode is robust yet imperceptible by people
in ordinary use, allowing for reliable, efficient, economical, globally scalable automatic identification of media
without visible computer codes like traditional barcodes.

Our media identification and discovery innovations enable our business partners to create numerous

applications across a wide range of media content, including solutions that:

•

•

Improve the speed of retail checkout;

Provide simple and intuitive mobile customer engagement experiences in stores;

• Quickly and reliably identify and effectively manage music, movies, television programming, digital
images, e-books, documents and other printed materials, especially in light of non-linear distribution
over the Internet;

• Deter counterfeiting of money, media and goods, and piracy of e-books, movies and music;

•

Support new digital media distribution models and methods to monetize media content;

• Leverage the power of ubiquitous computing to instantly link consumers to a wealth of information

and/or interactive experiences related to the media and objects they encounter each day;

•

Provide consumers with more choice and access to media content when, where and how they want it;

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• Enhance imagery and video by associating metadata or authenticating media content for government

and commercial uses; and

• Better secure identity documents to enhance national security and combat identity theft and fraud.

The Intuitive Computing Platform has a proprietary foundation in a signal processing innovation known as
“digital watermarking,” which allows imperceptible digital information to be embedded in all forms of digitally
designed, produced or distributed media content and many physical objects, including photographs, movies,
music, television, personal identification documents, financial instruments, industrial parts and product packages.
We refer to the embedded information as the Digimarc Barcode. This digital information can be detected and
read by a wide range of computers, smartphones and other digital devices.

Our inventions allow our business partners and customers to provide persistent digital identities for any
media content that is digitally processed at some point during its lifecycle. The technology can be applied to
printed materials, video, audio, and images. The inclusion of these digital signals enables a wide range of
improvements in security and media management, and new business models for distribution and consumption of
media content. Over the years our enabling software and business processes, and associated intellectual property
portfolio have grown to encompass many related technologies.

We provide solutions directly and through our business partners. Our inventions provide a powerful element

of document security, giving rise to a long-term relationship with a consortium of central banks (“Central
Banks”), and many leading companies in the information technology industry. We and our business partners have
successfully propagated the use of our technology in music, movies, television broadcasts, digital images,
e-books and printed materials. Digimarc Barcodes have been used in these applications to improve media rights
and asset management, reduce piracy and counterfeiting losses, improve marketing programs, permit more
efficient and effective distribution of valuable media content and enhance consumer entertainment and
commercial experiences.

In October 2010, we entered into a patent licensing arrangement with IV Digital Multimedia Inventions,
LLC, a Delaware limited liability company affiliated with Intellectual Ventures (“IV”), pursuant to which we
granted an exclusive license to sublicense, subject to pre-existing encumbrances and a grant-back license, an
aggregate of approximately 900 of the 1,200 patents and applications held by us at the time the agreement was
entered into, as noted below in the section titled “Technology and Intellectual Property.” Many of the patents
licensed to IV have expired, and there are only a few pending applications on file, resulting in a decline in the
number of licensed patents to approximately 600. This trend will continue.

Digimarc Barcodes are easily embedded into all forms of media and are imperceptible to human senses, but

quickly detected by computers, networks or other digital devices like smartphones. Unlike traditional barcodes
and tags, our solution does not require publishers to give up valuable visual space in magazines and newspapers;
nor does it impact the overall layout or aesthetics of the publication. Our Digimarc Discover platform delivers a
range of rich media experiences to its readers on their smartphones across multiple media including print, audio,
video and packaging. Unique to the Digimarc Discover platform is its seamless multi-model use of various
content identification technologies as needed, including Digimarc Barcode when present.

Banknote counterfeit deterrence was the first commercially successful large scale use of our technologies.

Innovations based on our existing digital watermarking technology and experience have been leveraged to create
new products to deter counterfeiting and tampering of driver licenses and other government-issued secure
credentials. In parallel, our business partners, under patent or technology licenses from us, are delivering digital
watermarking solutions to track and monitor the distribution of music, images, television and movies to
consumers. In November of 2007, we announced a relationship with The Nielsen Company (US) LLC
(“Nielsen”) to license our patents in support of Nielsen’s industry leading television audience measurement
solutions. In December 2012, we entered into a renewal and extension through 2024 of the Counterfeit
Deterrence System Development and License Agreement with the Central Banks, with a 5-year extension option.

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We introduced Digimarc Barcodes for use in consumer product packaging in 2014. These Digimarc
Barcodes can contain the same information found in traditional universal product codes (“UPC”). The UPC
information is invisibly repeated multiple times over the entire package surface. We partnered with Datalogic, a
global leader in Automatic Data Capture and Industrial Automation markets and producer of barcode readers, in
introducing the Digimarc Barcode to the consumer product packaging market. The first retail scanner enabled
was Datalogic’s MagellanTM 9800i multi-plane imaging scanner. Since then additional scanner vendors and other
channel partners have announced support for the platform. Digimarc Barcodes can also connect mobile-enabled
consumers directly from packaging to engaging mobile experiences such as additional product information,
special offers, recommendations, reviews, social networks and more.

Financial Information About Geographic Areas

Financial information about geographic areas is included in Note 4 of our Notes to Consolidated Financial

Statements.

Customers and Business Partners

Our revenue is generated through commercial and government applications of our technology. We derive
our revenue primarily from development services, subscriptions for products and services, and licensing of our
technology and patents. During 2015, we generated the majority of our revenue from development services under
a long-term contract with the Central Banks, subscriptions to our anti-piracy and copyright protection services,
and royalties from Civolution.

In 2015, revenue from government contracts accounted for 59% of our total revenue. Central Banks
accounted for substantially all revenue generated under our government contracts. Our government contracts
typically span one or more base years and multiple option years. Government customers generally have the right
to not exercise option periods. As part of our work with government customers, we must comply with and are
affected by laws and regulations relating to the award, administration and performance of government contracts.
Government contract laws and regulations affect how we do business with our government customers and, in
some instances, impose added costs on our business.

Information about customers that accounted for 10% or more of revenue in the last three years is included in

Note 4 of our Notes to Consolidated Financial Statements.

Products and Services

We provide media identification and management solutions to commercial entities and government
customers and license our technology and patent inventions to other solution providers. Our largest government
customer is the Central Banks, with whom we have for the last 17 years been developing, deploying, supporting
and continuing to enhance a system to deter digital counterfeiting of currency using personal computers and
digital reprographics. We license primarily to commercial entities who use our technology and patented
inventions in the media and entertainment industry. Commercial customers use a range of solutions from our
business partners and us to identify, track, manage and protect content as it is distributed and consumed—either
digitally or physically—and to enable new consumer applications to access networks and information from
personal computers and mobile devices. Many movie studios, record labels, broadcasters, creative professionals
and other customers rely on digital watermarking as a cost-effective means to:

•

•

•

deter piracy and illegal use of movies, music and images;

protect entertainment content from copyright infringement;

track and monitor entertainment content for rights usage and licensing compliance;

• monitor advertisements to verify ad placement and measure return on investment;

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•

•

enhance information access, search and marketing capabilities related to media content; and

enable fair and legitimate use of content by consumers.

Digimarc Barcodes are easily embedded into all forms of media and are imperceptible to human senses, but

quickly detected by computers, networks or other digital devices like smartphones. Unlike traditional barcodes
and tags, our solution does not require publishers to give up valuable space in magazines and newspapers; nor
does it impact the overall layout or aesthetics of the publication. Our Digimarc Discover platform delivers a
range of rich media experiences to its readers on their smartphones across multiple media including print, audio,
video and packaging. Unique to the Digimarc Discover platform is its ability to use various content identification
technologies as needed, including our patented technology.

We introduced Digimarc Barcodes to the retail industry in 2014. Digimarc Barcodes contain the same

information found in traditional universal product codes (“UPC”). The UPC information is invisibly repeated
multiple times over the entire package surface. We partnered with Datalogic, a global leader in Automatic Data
Capture and Industrial Automation markets and producer of barcode readers, in bringing the Digimarc Barcode
to the market. The first retail scanner enabled was Datalogic’s MagellanTM 9800i multi-plane imaging scanner.
Since then additional scanner vendors and other channel partners have announced support for the platform.
Digimarc Barcodes can also connect mobile-enabled consumers directly from packaging to engaging mobile
experiences such as additional product information, special offers, recommendations, reviews, social networks
and more.

The market for patent licensing has become more challenging in recent years. As a result, we have shifted

our focus from direct monetization via enforcement and licensing to:

•

•

•

•

•

•

facilitating progress toward the realization of our vision to enrich everyday living via pervasive,
intuitive computing;

effectively monetize our patent assets;

encouraging large scale adoption of our technologies by industry leaders;

improving our financial performance by enhancing our competitive differentiation;

increasing the scale and rate of growth of our products and services business; and

laying a foundation for continuing innovation.

Current patent licensees include, among others, IV, Nielsen, Verance, Civolution, Overdrive, AlpVision SA,

Monic, Signum Technologies and Verimatrix.

Technology and Intellectual Property

We seek patent protection for our inventions to differentiate our products and technologies, mitigate
infringement risks, and develop opportunities for licensing. Our broad patent portfolio covers a wide range of
methods, applications, system architectures and business processes.

Most of our patents relate to various methods for embedding and decoding digital information in video,

audio and images, whether the content is rendered in analog or digital formats. The digital information is
generally embedded by making subtle modifications to the fundamental elements of the content itself, generally
at a signal processing level. The changes necessary to embed this information are so subtle that they are generally
not noticeable by people during normal use. Because the message is carried by the content itself, it is file-format
independent. The embedded digital information generally survives most normal content transformations,
including compression, edits, rotation, scaling, re-sampling, file-format transformations, copying, scanning and
printing.

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Our patent portfolio contains many innovations in digital watermarking, pattern recognition (sometimes
referred to as “fingerprinting”), digital rights management and related fields. To protect our inventions, we have
implemented an extensive intellectual property protection program that relies on a combination of patent,
copyright, trademark and trade secret laws, and nondisclosure agreements and other contracts. As a result, we
believe we have one of the world’s most extensive patent portfolios in digital watermarking and related fields,
with approximately 1,150 U.S. and foreign patents and pending patent applications as of December 31, 2015. We
continue to develop and broaden our portfolio in the fields of media identification and management technology
and related applications and systems. We devote significant resources to developing and protecting our
inventions and continuously seek to identify and evaluate potential licensees for our patents. The patents in our
portfolio have a life of approximately 20 years from the effective filing date, and up to 17 years after the patent
has been granted.

For a discussion of activities and costs related to our research and development in the last three years, please
read “Research, development and engineering” under Part II, Item 7, “Management’s Discussion and Analysis of
Financial Condition and Results of Operations.”

Markets

Our patented inventions are used in various media identification and management products and solutions
supporting a variety of media objects, from movies and music to banknotes, secure credentials and consumer
packaged goods. Each media object enabled by our inventions creates the potential for several applications, such
as:

•

•

•

•

•

•

•

counterfeiting and piracy deterrence;

online e-book piracy protection;

content identification and media management;

authentication and monitoring;

retail point of sale transaction processing;

linking to networks and providing access to information; and

enhanced services in support of mobile commerce.

We believe the market for most of these applications is in the early stages of development and that existing

solutions represent only a small portion of the potential market for our products, services and technology.

Competition

No single competitor or small number of competitors dominate our market. Our competitors vary depending
on the application of our products and services. Our business partners and we generally compete with non-digital
watermarking technologies for the security or marketing budgets of the producers and distributors of media
objects, documents, products and advertising. These alternatives include, among other things, encryption-based
security systems and technologies and solutions based on fingerprinting, pattern recognition, and traditional
barcodes. Our competitive position in digital watermarking applications is strong because of our large, high
quality, sophisticated patent portfolio and our substantial and growing amount of intellectual property in related
media security and management innovations that span basic technologies, applications, system designs and
business processes. Our intellectual property portfolio allows us to use proprietary technologies that are well
regarded by our customers and partners and not available to our competitors. We compete based on the variety of
features we offer and a traditional cost/benefit analysis against alternative technologies and solutions. We
anticipate that our competitive position within some markets may be affected by factors such as reluctance to
adopt new technologies and by changes in government regulations.

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Backlog

Based on projected commitments we have for the periods under contract with our respective customers, we
anticipate our current contracts as of December 31, 2015 will generate a minimum of $28 million in revenue. We
expect approximately $15 million of this amount to be recognized as revenue during 2016.

Some factors that lead to increased backlog include:

•

•

•

•

contracts with new customers;

renewals with current customers;

add-on orders with customers; and

contracts with longer contractual periods replacing contracts with shorter contractual periods.

Some factors that lead to decreased backlog include:

•

•

recognition of revenue associated with backlog currently in place;

contracts with shorter contractual periods replacing contracts with longer contractual periods;

• modifications to existing contracts;

•

•

contract minimum payments ending; and

expiration of contracts with existing customers.

The mix of these factors, among others, dictates whether our backlog increases or decreases for any given

period. Our backlog may not result in actual revenue in any particular period, because the orders, awards and
contracts included in our backlog may be subject to modification, cancellation or suspension. We may not realize
revenue on certain contracts, orders or awards included in our backlog or the timing of any realization may
change.

Employees

At December 31, 2015, we had 166 full-time employees, including 53 in sales, marketing, technical support

and customer support; 83 in research, development and engineering, including intellectual property; and 30 in
finance, administration, information technology and legal.

Our employees are not covered by any collective bargaining agreement, and we have never experienced a

work stoppage. We believe that our relations with our employees are good.

Available Information

We make available free of charge through our website at www.digimarc.com our Annual Reports on
Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to these and other
reports filed or furnished by us pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon
as reasonably practicable after we file these materials with the Securities and Exchange Commission.

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ITEM 1A: RISK FACTORS

The following risk factors are those risks of which we are aware and that we consider to be material to our

business. If any of the following risks and uncertainties develops into actual events, our business, financial
condition or results of operations and cash flows could be materially adversely affected. In that case, the trading
price of our common stock could decline. Additionally, we cannot be certain or give any assurance that any
actions taken to reduce known risks and uncertainties will be effective.

RISKS RELATED TO OUR BUSINESS

(1) As a purveyor of disruptive technology, if our channel partners and potential customers defer or delay
adopting and implementing the technology, or if competitors or other market participants successfully
engage in campaigns to discredit our technology, our revenues will be deferred and delayed. In addition,
there are new and expanded components of our revenue engine that will need to be tested and proven.

While the Company’s legacy business remains strong, our primary engines of growth—Digimarc Discover®

and Digimarc Barcode—are subject to the market forces and adoption curves common to other disruptive
technologies. The market is in early stages of development. The revenue model anticipates annual subscriptions
are the primary source of income. If adoption takes longer than anticipated, operating losses will continue.

We expect competing technologies to compete vigorously in the marketplace, and to fight to preserve their
market share. While we believe that our technology can do what theirs can do—only better, cheaper and faster—
to the extent they succeed in defending their position, our ability to achieve profitable operations will be
impeded.

With respect to our Digimarc Discover and Digimarc Barcode growth and prospects, our three major
avenues for revenue generation include direct sales, web sales, and channel partners. Our growing direct sales
force is relatively new, with an average tenure of less than one year with the Company. The redesign of our
website to facilitate web-based sales is evolving. Most of our channel partners are new. Thus, the engine of
growth for revenues is new and unproven. We are executing strategies intended to make each of these means of
revenue generation effective. We face many obvious challenges.

(2) Our future growth will depend to a material extent on the successful advocacy of our technology by
channel partners to their members and customers, and implementation of our technology in solutions
propagated by channel partners and provided by third parties.

Our business has long relied on the success of business partners. Our continuing success is largely
dependent on a new generation of business partners involved in Digimarc Discover and Digimarc Barcode. In
recent months, we have entered into agreements with numerous channel partners to propagate and support
Digimarc Barcode and Digimarc Discover, including brand deployment and pre-media service providers
Southern Graphics Systems, LLC and Schawk, who will offer Digimarc Barcode services to national and store
brand owners and consumer products suppliers; HP, Inc., who can perform large scale serialization of unique
identifiers; Perrigo Company, the world’s largest manufacturer of over-the-counter pharmaceutical products for
the store brand market, to improve point-of-sale efficiency for retailers and provide consumers easier access to
product information from enabled ‘smart’ labels; and platforms which provide unprecedented consumer
engagement via smartphones, such as Shazam Entertainment Limited and Powa Technologies Group PLC.
Digimarc and GS1 US, the U.S. operation of the organization that maintains the global standards for barcodes,
announced a broad collaboration to help the industries served by GS1 to make effective use of Digimarc
Barcode. GS1 US will educate, train and provide access to services to their 300,000 member businesses. Among
other things, Digimarc and GS1 US intend to improve product identification for retailers and consumers with
brand-certified, accurate product information via Digimarc Barcodes.

If our channel partners are not successful in advocating and deploying our technology, we may not be able

to achieve and sustain profitable operations. If other business partners who include our technology in their

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products or otherwise license our intellectual property for use in their products cease to do so, or we fail to obtain
other partners who will incorporate, embed, integrate or bundle our technology, or these partners are
unsuccessful in their efforts, expanding deployment of our technology and increasing revenues will be adversely
affected. Consequently, our ability to increase revenue could be adversely affected and we may suffer other
adverse effects to our business. In addition, if our technology does not perform according to market expectations,
our future sales would suffer as customers seek and employ alternative technologies.

(3) If leading companies in the retail and consumer products industries or standard-setting bodies or
institutions downplay, minimize or reject the use of our technology, deployment may be slowed and we may
be unable to achieve or sustain profitable operations.

Many of our business endeavors, including the Digimarc Barcode, can be impeded or frustrated by larger,
more influential companies or by standard-setting bodies or institutions downplaying, minimizing or rejecting the
value or use of our technology. A negative position by such companies, bodies or institutions, could result in
obstacles for us that we would be incapable of overcoming and may block or impede the adoption of our
technology. In addition, potential customers may delay or reject initiatives that relate to deployment of our
technology. Such a development would make the achievement of our business objectives in this market difficult
or impossible.

(4) We are subject to risks encountered by companies developing and relying upon new technologies,
products and services to achieve and sustain profitable operations.

Our business and prospects must be considered in light of the risks and uncertainties to which companies
with new and rapidly evolving technology, products and services are exposed. These risks include the following:

• we may be unable to develop sources of new revenue or sustainable growth in revenue because our
current and anticipated technologies, products and services may be inadequate or may be unable to
attract or retain customers;

•

intense competition and rapid technological change could adversely affect the market’s acceptance of
our existing and new products and services;

• we may be unable to develop and maintain new technologies upon which our existing and new

products and services are dependent which may cause our products and services to be less sustainable
and competitive or which could make it harder for us to expand our revenue and business; and

•

our licensees may not be able to successfully enter new markets or grow their businesses, limiting
royalties paid to us.

Some key technologies and solutions of our patent or technology licensees are in the development stage.
Consequently, products incorporating our technology and solutions are undergoing technological change and are
in the early stages of introduction in the marketplace. Delays in the adoption of these products or adverse
competitive developments may result in delays in the development of new revenue sources or the growth in our
existing revenue streams. We may be required to incur unanticipated expenditures if product changes or
improvements are required. Moreover, new industry standards might redefine the products that we or our
licensees are able to sell, especially if these products are only in the prototype stage of development. If product
changes or improvements are required, success in marketing these products by us or our licensees and achieving
or sustaining profitability from these products could be delayed or halted.

(5) A significant portion of our current and potential future revenue is subject to commercial and
government contracts and development of new markets that may involve unpredictable delays and other
unexpected changes. Such volatility and uncertainty might limit our actual revenue in any given quarter or
year.

We derive substantial portions of our revenue from contracts tied to development schedules or development
of new markets, which could shift for months, quarters or years as the needs of our customers and the markets in

8

which they participate change. Government agencies and commercial customers also face budget pressures that
introduce added uncertainty. Any shift in development schedules, the markets in which we or our licensees
participate, or customer procurement processes, which are outside our control and may not be predictable, could
result in delays in bookings forecasted for any particular period, could affect the predictability of our quarterly
and annual results, and might limit our actual revenue in any given quarter or year, resulting in reduced and less
predictable revenue and adversely affecting profitability.

We are expanding into new markets, which involve inherent risk and unpredictability. In recent years,
particularly with the proliferation of smartphones and increased consumer demands for product information, we
have investigated other technologies that may provide attractive future opportunities, for example, in the
packaging and publishing markets. These generally include technologies that leverage our strength in signal
processing and support our vision for intuitive, pervasive computing. As we seek to expand outside our areas of
historical expertise, we lack the history and insight that benefited us in the watermarking field. We also lack the
size and scale typical of contractors providing products and services to the federal government. Although we
have extensive experience in the commercial application of digital watermarking, we are investing in but may not
be as well-positioned in these other disciplines. Accordingly, it may be difficult for us to replicate our
watermarking success in other technologies we might pursue.

(6) A small number of customers account for a substantial portion of our revenue, and the loss of any large
contract could materially disrupt our business.

Historically, we have derived a significant portion of our revenue from a limited number of customers. Five

customers represented approximately 71% of our revenue for the year ended December 31, 2015. In our legacy
business, most revenue came from long-term contracts generally having terms of at least three to five years, with
some licenses for the life of the associated patents, which could be up to 20 years. The agreements with our
licensees generally provide for minimum and/or variable payment obligations. The minimum license fee payment
obligations under our license agreement with IV ended in 2013 and all payment obligations under our license
agreements with Nielsen and Verance ended in 2014. Some contracts we enter into contain termination for
convenience provisions. If we were to lose such a contract for any reason, or if revenue from variable payment
obligations do not replace revenue under the existing fixed payment obligations, our financial results could be
adversely affected.

We expect to continue to depend upon a small number of customers for a significant portion of our revenue
for the foreseeable future. The loss of, or decline in, orders or backlog from one or more major customers could
reduce our revenue and have a material adverse effect on our financial results.

(7) Although profitable in prior years, we were not profitable in 2013, 2014 or 2015 and may not be able to
return to or sustain profitability in the future, particularly if we were to lose large contracts or fail in our
new market development initiatives. Sustained lack of profitability could cause us to incur asset impairment
charges for long-lived assets and/or record valuation allowance against our deferred tax assets.

We incurred net losses in 2013, 2014 and 2015 largely due to increased levels of investments in our business

to support product development and sales growth initiatives, concurrent with the scheduled completion of the
quarterly license fee payments from IV in 2013 and Nielsen in 2014.

Returning to and maintaining profitability in the future will depend upon a variety of factors, including our

ability to maintain and obtain more significant partnerships like we have with the Central Banks and acquiring
new customers for Digimarc Discover, Digimarc Barcode and Guardian. Profitability will also depend on our
efficiency in executing our business strategy and capitalizing on new opportunities. Various adverse
developments, including the loss of large contracts or cost overruns on our existing contracts, could adversely
affect our revenue, margins and profitability.

If we continue to incur operating losses, an impairment to the carrying value of our long-lived assets,
including goodwill, acquired intangible assets, patent assets and property and equipment could result. We test for

9

impairment of our long-lived assets when a triggering event occurs that would indicate that the carrying value
may not be recoverable. Our methodology for assessing impairment may require management to make judgments
and assumptions regarding future cash flows. Our projections of future cash flows are largely based on historical
experience, and these projections may or may not be achieved. Changes to these financial projections used in our
impairment analysis could lead to an impairment of all or a portion of our long-lived assets. Any such
impairment charge could adversely affect our results of operations and our stock price. We evaluated our long-
lived assets for impairment as of December 31, 2015 and concluded there was no impairment. We cannot
guarantee, however, that our long-lived assets will not become impaired in the future.

We record valuation allowances on our deferred tax assets if, based on available evidence, it is more-likely-
than-not that all or some portion of the assets will not be realized. The determination of whether our deferred tax
assets are realizable requires management to identify and weight all available positive and negative evidence.
Management considers recent financial performance, projected future taxable income, scheduled reversals of
deferred tax liabilities, tax planning strategies and other evidence in assessing the realizability of our deferred tax
assets. Adjustments to our deferred tax assets could adversely affect our results of operations and our stock price.
We recorded a $6.8 million non-cash income tax charge during the fourth quarter of 2014 to record a full
valuation allowance against our deferred tax assets largely due to the cumulative loss we had incurred over the
previous three years, which is considered a significant piece of negative evidence in assessing the realizability of
deferred tax assets. We will not record tax benefits on any future losses until its determined that those tax
benefits will be realized. As of December 31, 2015 we determined a full valuation allowance was still
appropriate.

(8) We may be adversely affected by variability of contracted arrangements.

We periodically agree to modify the terms of contractual arrangements with our customers, partners and
licensees in response to changes in circumstances underlying the original contractual arrangements, and it is
likely that we will do so in the future. As a result of this practice, the terms of our contractual arrangements with
our customers, partners and licensees may vary over time and, depending on the particular modification, could
have a material adverse effect on our financial position, results of operations or cash flows.

Some of our customers and licensees report royalties to us based on their revenue and their interpretation
and allocation of contracted royalty obligations. It is possible that we may not agree with the judgments of our
customers on such matters, and such disagreement may lead to potential disputes and reduced revenue to us.
These disputes could result in a distraction to our management and may not result in increased revenues to us but
may nevertheless result in friction between us and our customers, and potentially the loss of customers, which
may ultimately be harmful to our business.

(9) The market for our products is highly competitive, and alternative technologies or larger companies that
compete with us may be more successful than us in gaining market share, which would decrease our
revenue and profits.

The markets in which we compete for business are intensely competitive and rapidly evolving. We expect
competition to continue from both existing competitors and new market entrants. We face competition from other
companies and from alternative technologies, including some of our customers and licensees. We also may face
competition from unexpected sources.

Alternative technologies that may directly or indirectly compete with particular applications of our

watermarking technologies include:

• Traditional anti-counterfeiting technologies—a number of solutions used by many government

agencies (that compete for budgetary outlays) designed to deter counterfeiting, including optically
sensitive ink, magnetic threads and other materials used in the printing of currencies;

10

•

Image recognition—one or several pre-specified or learned objects or object classes that can be
recognized, usually together with their two-dimensional positions in the image or three-dimensional
poses in the scene, such as Amazon Firefly or Qualcomm Vuforia, which provides a stand-alone
program illustration of this function;

• Radio frequency tags—embedding a chip that emits a signal when in close proximity with a receiver,

used in some photo identification credentials, labels and tags;

•

Internet technologies—numerous existing and potential Internet access and search methods are
competitive with Digimarc Mobile systems and the searching capabilities of Guardian;

• Digital fingerprints and signatures—a metric, or metrics, computed solely from a source image or

audio or video track, that can be used to identify an image or track, or authenticate the image or track;
and

• Barcodes or QR codes—data-carrying codes, typically visible in nature (but may be invisible if printed

in ultraviolet- or infrared-responsive inks).

In the competitive environments in which we operate, product generation, development and marketing
processes relating to technology are uncertain and complex, and require accurate prediction of demand as well as
successful management of various risks inherent in technology development. In light of these uncertainties, it is
possible that our failure to successfully accommodate future changes in technologies related to our technology
could have a long-term negative effect on our growth and results of operations.

New developments are expected to continue, and discoveries by others, including current and potential

competitors, possibly could render our services and products noncompetitive. Moreover, because of rapid
technological changes, we may be required to expend greater amounts of time and money than anticipated to
develop new products and services, which in turn may require greater revenue streams from those products and
services to cover developmental costs. Many of the companies that compete with us for some of our business, as
well as other companies with whom we may compete in the future, are larger and may have stronger brand
recognition and greater technical, financial, marketing and political resources than we do. These attributes could
enable these companies to have more success in the market than we have, either by providing better products or
better pricing than we can provide. We may be unable to compete successfully against current or future
participants in our market or against alternative technologies, and the competitive pressures we face could
decrease our revenue and profits in the future.

(10) An increase in our operations outside of the U.S. subjects us to risks additional to those to which we
are exposed in our domestic operations.

We believe that revenue from sales of products and services to commercial, governmental and other
customers outside the U.S. could represent a growing percentage of our total revenue in the future. Digimarc
Discover is not bounded geographically, and we believe Digimarc Barcode will see global deployment. As such,
certain contracts will be made and performed, in whole or in part, outside of the U.S. Similarly, for Guardian, we
perform certain functions in various jurisdictions outside of the U.S. International operations are subject to a
number of risks that can adversely affect our sales of products and services to customers outside of the U.S., or
expose us to additional expense or liabilities, including the following:

•

•

•

•

•

difficulties and costs of staffing, developing and managing foreign operations as a result of distance,
language and cultural differences;

the effect of laws governing employee and contractor relationships, and the existence of workers’
councils and labor unions in some jurisdictions;

changes in foreign government regulations and security requirements;

export license requirements, tariffs and taxes;

trade barriers;

11

•

•

•

•

•

difficulty in protecting intellectual property;

difficulty in collecting accounts receivable;

currency fluctuations;

longer payment cycles than those for customers in the U.S; and

political and economic instability.

We do not have an extensive operational infrastructure for international business. We generally depend on

local or international business partners and subcontractors for performance of substantial portions of our
business. These factors may result in greater risk of performance problems or of reduced profitability with
respect to our international programs in these markets. In addition, if foreign customers, in particular foreign
government authorities, terminate or delay the implementation of our products and services, it may be difficult
for us, or we may not be able, to recover our potential losses.

(11) We depend on our management and key employees for our future success. If we are not able to retain,
hire or integrate these employees, we may not be able to meet our commitments.

Our success depends to a significant extent on the performance and continued service of our management
and our intellectual property team. The loss of the services of any of these employees could limit our growth or
undermine customer relationships.

Due to the high level of technical expertise that our industry requires, our ability to successfully develop,

market, sell, license and support our products, services, and intellectual property depends to a significant degree
upon the continued contributions of our key personnel in engineering, sales, marketing, operations, legal and
licensing, many of whom would be difficult to replace. We believe our future success will depend in large part
upon our ability to retain our current key employees and our ability to attract, integrate and retain new personnel
in the future. It may not be practical for us to match the compensation some of our employees could garner at
other employment. In addition, we may encounter difficulties in hiring and retaining employees because of
concerns related to our financial performance or operating results. These circumstances may have a negative
effect on the market price of our common stock, and employees and prospective employees may factor in the
uncertainties relating to our stability and the value of any equity-based incentives in their decisions regarding
employment opportunities and decide to leave our employ. Moreover, our business is based in large part on
patented technology, which is a unique and sophisticated signal processing technology. New employees require
substantial training, involving significant resources and management attention. Competition for experienced
personnel in our business can be intense. If we do not succeed in attracting new, qualified personnel or in
integrating, retaining and motivating our current personnel, our growth and ability to deliver products and
services that our customers require may be hampered. Although our employees generally have executed
agreements containing non-competition clauses, we do not assure you that a court would enforce all of the terms
of these clauses or the agreements generally. If these clauses were not fully enforced, our employees could freely
join our competitors. Although we generally attempt to control access to and distribution of our proprietary
information by our employees, we do not assure you that the confidential nature of our proprietary information
will be maintained in the course of such future employment. Any of these events could have a material adverse
effect on our financial and business prospects.

(12) We may acquire or invest in other companies or technologies in the future, which could divert
management’s attention, result in additional dilution to our stockholders, increase expenses, disrupt our
operations and harm our operating results.

We acquired Attributor Corporation (“Attributor”) in December 2012, and we may in the future acquire or
invest in businesses, products or technologies that we believe could complement or expand our current product
and service offerings, enhance our technical capabilities, expand our operations into new markets or otherwise

12

offer growth opportunities. The pursuit of potential acquisitions may divert the attention of management and
cause us to incur various expenses related to identifying, investigating and pursuing suitable acquisitions,
whether or not they are consummated.

There are inherent risks in integrating and managing acquisitions. We may not be able to assimilate or
integrate the acquired personnel, operations and technologies successfully or effectively manage the combined
business following an acquisition. We also may not achieve the anticipated benefits from an acquired business
due to a number of factors, including:

•

•

•

•

•

•

•

•

•

•

unanticipated costs or liabilities associated with the acquisition;

incurrence of acquisition-related costs, which would be recognized as a current period expense;

inability to generate sufficient revenue to offset acquisition or investment costs;

the inability to maintain relationships with customers and partners of the acquired business;

the need to implement additional controls, procedures and policies;

entry into geographic markets in which we have little or no prior experience, and challenges caused by
distance, language and cultural differences;

differences in foreign labor and employment laws, including classification of employees and
contractors;

disruption of our ongoing business;

the potential loss of key employees; and

use of substantial portions of our available cash to consummate the acquisition.

Acquisitions could also result in dilutive issuances of equity securities or the incurrence of debt, which
could adversely affect our financial position. In addition, if an acquired business fails to meet our expectations,
our operating results, business and financial condition may suffer.

(13) (a) We may not be able to adequately secure patent or other protection for our technologies.

Our business depends in part on securing protection for our proprietary technology and successfully
licensing our technology to third parties. To protect our intellectual property portfolio, we rely on a combination
of patent, copyright, trademark and trade secret rights, confidentiality procedures and licensing arrangements.
Although we regularly apply for patents to protect our intellectual property, there is no guarantee that we will
secure protection for any particular technology we develop.

Changes in the U.S. and foreign patent laws, or in the interpretation of existing laws, may adversely affect
our ability to secure or enforce patents. An example is the Supreme Court’s decision in the Alice Corp. v. CLS
Bank case relating to patent eligibility of computer implemented inventions. Another example is the America
Invents Act of 2011, which codifies several significant changes to the U.S. patent laws, including the creation of
a post-grant review process to challenge patents after they have issued. Third parties may petition the U.S. Patent
and Trademark Office or comparable government authorities in other jurisdictions to review and reconsider the
patentability of any of our inventions claimed in our issued patents. Any such proceeding may result in one or
more of our patents becoming more limited, or being invalidated altogether.

Patents have finite lives, and our ability to continue to commercially exploit our patents is limited to the

term of the patents. Our earliest patents began expiring in July 2012. The size and strength of our portfolio
depends on the number of patents that have been granted, offset by the number of patents that expire, in any
given year. We continue to develop our patent portfolio, but we cannot assure you that we will be able to exploit
newer patents to the extent that we have our earlier patents.

13

As part of our confidentiality procedures, we generally enter into non-disclosure agreements with our
employees, directors, consultants and corporate partners, and attempt to control access to and distribution of our
technology, solutions, documentation and other proprietary information. Despite these procedures, third parties
could copy or otherwise obtain and make unauthorized use of our technology, solutions or other proprietary
information or independently develop similar technologies, solutions or information. The steps that we have
taken to prevent misappropriation of our solutions, technology or other proprietary information may not succeed.

We cannot assure you that the protection of our proprietary rights will be adequate or that our competitors
will not independently develop similar technologies, duplicate our services or design around any of our patents or
other intellectual property rights.

(b) We may not be successful in enforcing our intellectual property rights against third parties.

Unlicensed copying and use of our intellectual property or infringement of our intellectual property rights

may result in the loss of revenue to us and cause us other harm. If we encounter a company that we believe is
infringing our intellectual property rights, we may try to negotiate a license arrangement with such party. If we
try and are unable to negotiate a license or secure the agreement of such alleged infringing party to cease its
activities, we must make decisions as to how best to enforce our intellectual property rights.

The process of negotiating a license with a third party can be lengthy, and may take months or even years in
some circumstances. It is possible that third parties who we believe are infringing our intellectual property rights
are unwilling to license our intellectual property from us on terms we can accept, or at all.

If we cannot persuade a third party who we believe is infringing our technology to enter into a license with
us, we may be required to consider other alternatives to enforce our rights, including commencing litigation. The
decision to commence litigation over infringement of a patent is complex and may lead to several risks to us,
including the following, among others:

•

•

•

•

•

•

the time, significant expense and distraction to management of managing such litigation;

the uncertainty of litigation and its potential outcomes;

the possibility that in the course of such litigation, the defendant may challenge the validity of our
patents, which could result in a re-examination or post grant review of our patents and the possibility
that our patents may be limited in scope or invalidated altogether;

the potential that the defendant may successfully persuade a court that their technology or products do
not infringe our intellectual property rights;

the impact of such litigation on other licensing relationships we have or seek to establish, including the
timing of renewing or entering into such relationships, as applicable, as well as the terms of such
relationships; and

adverse publicity to us or harm to relationships we have with customers or others.

Also, enforcement of patent protection throughout the world is generally established on a country-by-

country basis and we may not have as much success enforcing our patents in foreign jurisdictions.

If we fail to protect our intellectual property rights adequately, if there are adverse changes in applicable
laws, or if we become involved in litigation relating to our intellectual property rights or the intellectual property
rights of others, our business could be seriously harmed. In such cases, the value ascribed to our intellectual
property could diminish, we may incur significant legal expenses that could harm our results of operations and
our patents or other intellectual property rights may be limited or invalidated. Any of the foregoing could have a
negative effect on the value of our common stock.

14

(c) We may be subject to infringement claims and other litigation, which could adversely affect our
business.

As more companies engage in business activities relating to digital watermarking, and develop

corresponding intellectual property rights, it is increasingly likely that claims may arise which assert that some of
our products or services infringe upon other parties’ intellectual property rights. These claims could subject us to
costly litigation and divert management resources. These claims may require us to pay significant damages, cease
production of infringing products, terminate our use of infringing technology or develop non-infringing
technologies. In these circumstances, continued use of our technology may require that we acquire licenses to the
intellectual property that is the subject of the alleged infringement, and we might not be able to obtain these
licenses on commercially reasonable terms or at all. Our use of protected technology may result in liability that
threatens our continuing operation.

Some of our contracts include indemnity and similar provisions regarding our non-infringement of third-

party intellectual property rights. As deployment of our technology increases, and more companies enter our
markets, the likelihood of a third party lawsuit resulting from these provisions increases. If an infringement arose
in a context governed by such a contract, we may have to refund to our customer amounts already paid to us or
pay significant damages, or we may be sued by the party whose intellectual property has allegedly been infringed
upon.

(14) If our revenue models and pricing structures relating to products and services that are under
development do not gain market acceptance, the products and services may fail to attract or retain
customers and we may not be able to generate new revenue or sustain existing revenue.

Some of our business involves embedding digital watermarks in traditional and digital media, including
consumer product packaging and related marketing materials, secure documents, audio, video and imagery, and
licensing our intellectual property. Our revenues result from a combination of development, consulting,
subscription and license fees from a variety of media identification and management applications. We launched
Digimarc Discover in 2011 and the Digimarc Barcode in 2014, both of which incorporate new business and
pricing models. We have not fully developed revenue models for some applications and licensing endeavors.
Because some of our products and services are not yet well-established in the marketplace, and because some of
these products and services will not directly displace existing solutions, we cannot be certain that the pricing
structure for these products and services will gain market acceptance or be sustainable over time or that the
marketing for these products and services will be effective.

(15) If we are unable to respond to regulatory or industry standards effectively, or if we are unable to
develop and integrate new technologies effectively, our growth and the development of our products and
services could be delayed or limited.

Our future success will depend in part on our ability to enhance and improve the responsiveness,

functionality and features of our products and services, and those of our business partners, in accordance with
regulatory or industry standards. Our ability to remain competitive will depend in part on our ability to influence
and respond to emerging industry and governmental standards in a timely and cost-effective manner. If we are
unable to influence these or other standards or respond to these standards effectively, our growth and the
development of various products and services could be delayed or limited.

Our market is characterized by new and evolving technologies. The success of our business will depend on

our ability to develop and integrate new technologies effectively and address the increasingly sophisticated
technological needs of our customers in a timely and cost-effective manner. Our ability to remain competitive
will depend in part on our ability to:

•

enhance and improve the responsiveness, functionality and other features of the products and services
we offer or plan to offer;

15

•

•

continue to develop our technical expertise; and

develop and introduce new services, applications and technologies to meet changing customer needs
and preferences and to integrate new technologies.

We do not assure you that we will be successful in responding to these technological and industry
challenges in a timely and cost-effective manner. If we are unable to develop or integrate new technologies
effectively or respond to these changing needs, our margins could decrease, and our release of new products and
services and the deployment of our technology could be adversely affected.

(16) We may need to retain additional employees or contract labor in the future in order to take advantage
of new business opportunities arising from increased demand, which could increase costs and impede our
ability to achieve or sustain profitability in the short term.

We have staffed our company with the intent of accelerating our product development and sales growth

initiatives while also focusing on achieving and sustaining profitability. Our current staffing levels could affect
our ability to respond to increased demand for our services. In addition, to meet any increased demand and take
advantage of new business opportunities in the future, we may need to increase our workforce through additional
employees or contract labor. Although we believe that increasing our workforce would potentially support
anticipated growth and profitability, it would increase our costs. If we experience such an increase in costs, we
may not succeed in achieving or sustaining profitability in the short term.

(17) The terms and conditions of our contracts could subject us to damages, losses and other expenses if we
fail to meet delivery and other performance requirements.

Our service contracts typically include provisions imposing:

•

•

•

development, delivery and installation schedules;

customer acceptance and testing requirements; and

other performance requirements.

To the extent these provisions involve performance over extended periods of time, risks of noncompliance

may increase. From time to time we have experienced delays in system implementation, timely acceptance of
programs, concerns regarding program performance and other contractual disputes. If we fail to meet contractual
performance requirements as promised, or to successfully resolve customer disputes, we could incur liability for
damages, as well as increased costs, lower margins, or compensatory obligations in addition to other losses, such
as harm to our reputation. Any unexpected increases in costs to meet our contractual obligations or any other
requirements necessary to address claims and damages with regard to our customer contracts could have a
material adverse effect on our business and financial results.

(18) Products deploying our technology could have unknown defects or errors, which may give rise to
claims against us, divert application of our resources from other purposes or increase our project
implementation and support costs.

Products and services as complex as those we offer or develop may contain undetected defects or errors.

Furthermore, we often provide complex implementation, integration, customization, consulting and other
technical services in connection with the implementation and ongoing maintenance of our products. Despite
testing, defects or errors in our products and services may occur, which could result in delays in the development
and implementation of products and systems, inability to meet customer requirements or expectations in a timely
manner, loss of revenue or market share, increased implementation and support costs, failure to achieve market
acceptance, diversion of development resources, injury to our reputation, increased insurance costs, increased
service and warranty costs and warranty or breach of contract claims. Although we attempt to reduce the risk of

16

losses resulting from warranty or breach of contract claims through warranty disclaimers and liability limitation
clauses in our sales agreements when we can, these contractual provisions are sometimes limited and may not be
enforceable in every instance. If a court refuses to enforce the liability limiting provisions of our contracts for
any reason, or if liabilities arise that were not contractually limited or adequately covered by insurance, the
expense associated with defending these actions or paying the resultant claims could be significant.

(19) The security systems used in our product and service offerings may be circumvented or sabotaged by
third parties, which could result in the disclosure of sensitive information or private personal information
or cause other business interruptions that could damage our reputation and disrupt our business.

Our business relies on computers and other information technologies, both internal and at customer
locations. The protective measures that we use may not prevent all security breaches, and failure to prevent
security breaches may disrupt our business, damage our reputation, and expose us to litigation and liability. A
party who is able to circumvent security measures could misappropriate sensitive or proprietary information or
materials or cause interruptions or otherwise damage our products, services and reputation, and the property of
our customers. If unintended parties obtain sensitive data and information, or create bugs or viruses or otherwise
sabotage the functionality of our systems, we may receive negative publicity, incur liability to our customers or
lose the confidence of our customers, any of which may cause the termination or modification of our contracts.
Further, our insurance coverage may be insufficient to cover losses and liabilities that may result from these
events.

In addition, we may be required to expend significant capital and other resources to protect ourselves
against the threat of security breaches or to alleviate problems caused by these breaches. Any protection or
remedial measures may not be available at a reasonable price or at all, or may not be entirely effective if
commenced.

(20) We may experience outages and disruptions of our infrastructure that may harm our business,
prospects, financial condition and results of operations.

We may be subject to outages or disruptions of our infrastructure, including information technology system
failures and network disruptions. Substantially all of our computer and communications hardware is located at a
single facility, our corporate headquarters in Beaverton, Oregon. System redundancy may be ineffective or
inadequate, and our disaster recovery planning may not be sufficient for all eventualities.

If a natural disaster, cyber incident, weather event, power disruption, telecommunication failure, act of
terrorism or other event that prevented us from using all or a significant portion of our facility were to occur, and/
or damage critical infrastructure, it could harm our ability to conduct normal business operations.

(21) We are periodically involved in the ordinary course of business in litigation, and an adverse resolution
of such litigation may adversely affect our business, financial condition, results of operations, and cash
flows.

From time to time, in our normal course of business, we are a party to various legal claims, actions and
complaints. For example, as part of our patent licensing program, we may bring claims or counterclaims of patent
infringement to enforce our patent rights. Given the uncertain nature of litigation, we are not able to estimate the
amount or range of gain or loss that could result from an outcome of litigation. Litigation can be expensive,
lengthy, and disruptive to normal business operations. The results of complex legal proceedings are often
uncertain and difficult to predict. We could incur costs in excess of any established accruals and, to the extent
available, excess liability insurance. An unfavorable outcome in any legal proceedings could have a material
adverse effect on our business, financial condition, results of operations, and cash flows.

17

RISKS RELATED TO OUR CAPITAL STOCK

(22) Our common stock price may be volatile, and you could lose all or part of your investment in shares of
our common stock.

The price of shares of our common stock may fluctuate as a result of changes in our operating performance
or prospects and other factors. Some specific factors that may have a significant effect on the price of shares of
our common stock include:

•

•

•

•

•

•

•

•

•

•

•

•

•

the public’s reaction to our public disclosures;

actual or anticipated changes in our operating results or future prospects;

potential unfavorable changes from originally reported royalties by customers resulting from an audit
performed by us or a third party, or self-corrected by the customer;

strategic actions by us or our competitors, such as acquisitions or restructurings;

impact of acquisitions on our liquidity and financial performance;

new laws or regulations or new interpretations of existing laws or regulations applicable to our
business;

changes in accounting standards, policies, guidance, interpretations or principles applicable to us;

conditions of the industry as a result of changes in financial markets or general economic or political
conditions;

the failure of securities analysts to cover our common stock in the future, or changes in financial
estimates by analysts;

changes in analyst recommendations or earnings estimates regarding us, other comparable companies
or the industry generally, and our ability to meet those estimates;

changes in the amount of dividends paid, if any;

future issuances of our common stock or the perception that future sales could occur; and

volatility in the equity securities market.

(23) Our common stock price may increase or decrease on material news or developments.

As a thinly-traded microcap company, volatility in the equity securities market may disproportionately
cause swings in our stock price, upward and downward, on positive and negative developments. We suspect that
the effects of computerized trading also exacerbate fluctuations in our stock price.

(24) Our corporate governance documents, our rights agreement and Oregon law may delay or prevent an
acquisition of us that shareholders may consider favorable, which could decrease the value of your shares.

Our articles of incorporation and bylaws and Oregon law contain provisions that could make it more
difficult for a third party to acquire us without the consent of our Board of Directors. These provisions include
supermajority voting requirements for shareholders to amend our organizational documents and limitations on
actions by our shareholders by written consent. In addition, our Board of Directors has the right to issue preferred
stock without shareholder approval, which could be used to dilute the stock ownership of a potential hostile
acquirer. In July 2008, our Board of Directors adopted a rights agreement pursuant to which one one-hundredth
(1/100) of a preferred stock purchase right will be issued for each outstanding share of our common stock. In
general terms, our rights agreement works by imposing a significant penalty upon any person or group that
acquires 15% or more of our outstanding common stock without the approval of our Board of Directors. Oregon
law also restricts the ability to vote shares of stock acquired in a transaction that causes the acquiring person to

18

control at least one-fifth, one-third or one-half of the votes entitled to be cast in the election of directors (a
“control share acquisition”). Shares acquired in a control share acquisition have no voting rights except as
authorized by a vote of the shareholders. Although we believe these provisions protect our shareholders from
coercive or otherwise unfair takeover tactics and thereby provide for an opportunity to receive a higher bid by
requiring potential acquirers to negotiate with our Board of Directors, these provisions apply even if the offer
may be considered beneficial by some shareholders.

ITEM 1B: UNRESOLVED STAFF COMMENTS

None.

ITEM 2: PROPERTIES

We lease our principal administrative, marketing, research, and intellectual property development facility,

which is approximately 47,000 square feet in size and located in Beaverton, Oregon. In July 2015, we entered
into an amendment with the landlord of our corporate offices in Beaverton, Oregon to extend the lease term
through March 2024 for rent payments totaling $5.5 million, payable in monthly installments.

In February 2015, we entered into a new facilities lease agreement for a facility in San Mateo, California,

which is approximately 5,400 square feet in size, with a lease term through March 2020 for rent payments
totaling $1.0 million, payable in monthly installments.

See Note 8 of our Notes to Consolidated Financial Statements for further lease related disclosures.

ITEM 3: LEGAL PROCEEDINGS

None

ITEM 4: MINE SAFETY DISCLOSURES

Not applicable.

19

PART II

ITEM 5: MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Our common stock began trading on the Nasdaq Stock Market LLC in October 2008 under the symbol
“DMRC.” The closing price of our common stock on the Nasdaq Global Market was $29.60 on February 16,
2016. The following table lists the high and low sales prices of our common stock for the periods indicated, as
reported by the Nasdaq Global Market.

Year Ended December 31,

2015

2014

High

Low

High

Low

First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$29.71
$45.43
$49.25
$39.34

$21.37
$20.90
$29.88
$21.80

$36.93
$37.00
$34.91
$31.36

$18.97
$28.78
$19.90
$20.04

At February 16, 2016, we had 245 shareholders of record of our common stock, as shown in the records of

our transfer agent. Since many holders hold shares in “street name,” we believe that there is a significantly larger
number of beneficial owners of our common stock than the number of record holders.

During the years ended December 31, 2015 and 2014, our Board of Directors declared and paid the

following dividends per common share (in thousands, except per share data):

Declaration Date

Dividend Per
Common Share

April 23, 2014 . . . . . . . . . . . . . . . . . .
February 20, 2014 . . . . . . . . . . . . . . .

$0.11
$0.11

Record Date

May 5, 2014
March 3, 2014

Total
Amount

$830
$824

Payment Date

May 12, 2014
March 10, 2014

In August 2014, we entered into an Equity Distribution Agreement, whereby we could sell from time to time
through Wells Fargo Securities, LLC, as our sales agent, our common stock having an aggregate offering price of
up to $30 million. Wells Fargo Securities, LLC received from us a commission equal to 2.50% of the gross sales
of common stock for shares having an aggregate offering price of up to $10 million, and a commission of 2.25%
of the gross sales of common stock thereafter, for shares sold under the Equity Distribution Agreement. As of
December 31, 2015, the Company had sold 1,026,164 shares under the Equity Distribution Agreement at an
average price of $29.24 resulting in $29,300 of cash proceeds, net of sales commissions of $700, and paid $415
in stock issuance costs. There are no shares remaining to be sold under the Equity Distribution Agreement.

We withhold (repurchase) shares of common stock in connection with the vesting of restricted shares to

satisfy required tax withholding obligations.

20

The following table sets forth information regarding purchases of our equity securities during the three-

month period ended December 31, 2015:

Period

Month 1

(a)
Total number of
shares
purchased (1)

(b)
Average price
paid per
share (1)

(c)
Total number of
shares
purchased as
part of publicly
announced plans
or programs

October 1, 2015 to October 31, 2015 . . . . .

1,809

$32.28

Month 2

November 1, 2015 to November 30,

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21,145

$26.06

Month 3

December 1, 2015 to December 31,

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22,954

$ —

$26.55

—

—

—

—

(d)
Approximate
dollar value)
of shares
that may yet
be purchased
under the plans
or programs

$0.0 million

$0.0 million

$0.0 million

$0.0 million

(1) Fully vested shares of common stock withheld (purchased) by us in satisfaction of required withholding tax

liability upon vesting of restricted stock.

21

STOCK PERFORMANCE GRAPH

The following graph compares the performance of our common stock with the performance of (i) the
Nasdaq U.S. Index and (ii) a peer group selected by us. The comparison assumes $100 was invested in our
common stock on December 31, 2010 and in each of the two indices at the closing price on that date, and
assumes reinvestment of any dividends. We believe that the companies in the peer group are comparable to us in
terms of line-of-business, market capitalization, revenue, and number of employees, and therefore, comprise an
appropriate peer group for purposes of comparing stock performance. The comparisons in the graph are based on
historical data and are not indicative of, nor intended to forecast, future performance of our common stock.

Comparison of Cumulative Total Return

$300

$250

$200

$150

$100

$50

$0
12/31/10

12/31/11

12/31/12

12/31/13

12/31/14

12/31/15

Digimarc Corporation

Nasdaq Index

Peer Group

Companies included in the Peer Group index of the stock performance graph are as follows:

8X8 INC
AWARE INC
BRIGHTCOVE INC
CALLIDUS SOFTWARE INC
CINEDIGM CORP
DATAWATCH CORPORATION

DTS INC
eGain CORPORATION
EVOLVING SYSTEMS INC
GLU MOBILE INC
GUIDANCE SOFTWARE
IMMERSION CORPORATION

ORBCOMM INC
PDF SOLUTIONS INC
SPARK NETWORKS INC
SUPPORT.COM INC
TOWERSTREAM CORPORATION
ZIX CORPORATION

ITEM 6: SELECTED FINANCIAL DATA

The selected financial data set forth below should be read in conjunction with the consolidated financial
statements and the notes to the consolidated financial statements and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations,” which are included elsewhere in this report.

22

The following tables set forth our selected financial information as of and for each of the years in the five-

year period ended December 31, 2015, which has been derived from audited financial statements as of
December 31, 2015, 2014, 2013, 2012 and 2011 and for the years ended December 31, 2015, 2014, 2013, 2012
and 2011.

Statement of Operations Data

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit percentage . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss)
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share:
Earnings (loss) per common share—basic . . . . . . . . . . . . .
Earnings (loss) per common share—diluted . . . . . . . . . . . .
Weighted average common shares outstanding—basic

Year Ended December 31,

2015

2014

2013

2012

2011

$ 22,189

$ 25,658

$34,964

$44,375

$36,039

60%

67%
$(17,977) $(15,223) $ (2,412) $14,594
$(17,934) $(15,820) $ (507) $ 8,272

77%

85%

81%

$ 6,389
$ 5,656

$
$

(2.19) $
(2.19) $

(2.22) $ (0.10) $
(2.22) $ (0.10) $

1.16
1.12

$
$

0.84
0.76

(in thousands)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,198

7,187

6,866

6,757

6,741

Weighted average common shares outstanding—diluted

(in thousands)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends declared per common share . . . . . . . . . . . .

8,198
$ — $

7,187
0.22

6,866
0.44

$

6,989
0.33

$

7,430
$ —

Balance Sheet Data

As of December 31,

2015

2014

2013

2012

2011

Cash, cash equivalents and short-term marketable

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term marketable securities . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable preferred stock . . . . . . . . . . . . . . . . . . . . . . . . . .

$36,187
$ 2,999
$56,364
226
$
50
$

$38,323
$
749
$57,416
203
$
50
$

$29,662
$ 5,302
$57,197
496
$
50
$

$32,269
$ 6,787
$57,331
673
$
50
$

$25,663
$ 7,715
$45,793
464
$
50
$

ITEM 7: MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations
contains forward-looking statements relating to future events or the future financial performance of Digimarc,
which involve risks and uncertainties. Our actual results could differ materially from those anticipated in these
forward-looking statements. Please see the discussion regarding forward-looking statements included at the end
of this discussion, under the caption “Forward-Looking Statements,” and Item 1A, “Risk Factors” for a
discussion of some of the uncertainties, risks and assumptions associated with these statements.

The following discussion should be read in conjunction with our consolidated financial statements and the

related notes and other financial information appearing elsewhere in this Annual Report on Form 10-K.

All dollar amounts are in thousands except per share amounts or unless otherwise noted. Percentages

within the following tables included in this section may not foot due to rounding.

23

Overview

Digimarc Corporation enables governments and enterprises around the world to give digital identities to

media and objects that computers can sense and recognize and to which they can react. We have developed the
Digimarc Discover® and Digimarc Barcode Intuitive Computing Platform that are designed to optimize the
identification of all consumer brand impressions, wherever and whenever they may appear, facilitating modern
mobile-centric shopping. The platform includes means to embed “Digimarc Barcodes,” invisible and inaudible
barcode-like information that is recognizable by smartphones, industrial scanners, and other computer interfaces,
into virtually all forms of media content, including consumer product packaging. Digimarc Barcodes have many
applications, including facilitating remarkably faster scanning of products at retail checkout as well as improved
engagement with smartphone-equipped consumers. The Digimarc Barcode is robust yet imperceptible by people
in ordinary use, allowing for reliable, efficient, economical, globally scalable automatic identification of media
without visible computer codes like traditional barcodes.

Our growth strategy encompasses both our government and commercial businesses. We plan to continue
investing in research and development and sales and marketing to develop and market our products, including
Digimarc Discover, Digimarc Barcode and Guardian, and to continue to expand our intellectual property
portfolio.

To protect our significant efforts in creating our technology, we have implemented an extensive intellectual

property protection program that relies on a combination of patent, copyright, trademark and trade secret laws,
and nondisclosure agreements and other contracts. As a result, we believe we have one of the world’s most
extensive patent portfolios in the field of digital watermarking and related fields, with approximately 1,150 U.S.
and foreign patents and pending patent applications as of December 31, 2015. We continue to develop and
broaden our portfolio of patented technology in the fields of media identification and management technology
and related applications and systems. We devote significant resources to developing and protecting our
inventions and continuously seek to identify and evaluate potential licensees for our patents.

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the

U.S. (“U.S. GAAP”) requires us to make estimates and judgments that affect the reported amounts of assets,
liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis,
we evaluate our estimates, including those related to bad debts, contingencies, goodwill, income taxes, intangible
assets, marketable securities, property and equipment and revenue recognition. We base our estimates on
historical experience and on other assumptions we believe to be reasonable in the circumstances. Actual results
may differ from these estimates under different assumptions or conditions.

Some of our accounting policies require higher degrees of judgment than others in their application. These

include revenue recognition, goodwill, impairment of long-lived assets, contingencies and income taxes. We
believe the following critical accounting policies affect our more significant judgments and estimates used in the
preparation of our consolidated financial statements.

Revenue recognition: We account for customer arrangements that encompass multiple deliverables, such as

patent licenses, professional services, software licenses, and maintenance and support fees, under ASC 605-25
“Multiple-Element Arrangements.” For arrangements that include multiple deliverables, we identify and divide
the deliverables into separate units of accounting at inception if certain criteria are met. We apply ASC 985 to
software deliverables when relevant. The consideration for the arrangements under ASC 605-25 is allocated to
the separate units of accounting using the relative selling price method.

The relative selling price method allocates the consideration based on our specific assumptions rather than

assumptions of a marketplace participant, and any discount in the arrangement proportionally to each deliverable
on the basis of each deliverable’s selling price.

24

Applicable revenue recognition criteria are considered separately for each separate unit of accounting as

follows:

•

•

Service revenue is generally determined based on time and materials. Revenue for development and
consulting services is recognized as the services are performed. Billing for services rendered generally
occurs within one month after the services are provided.

Subscription revenue, which includes Digimarc Discover, Digimarc Barcode and Guardian products
and services, is generally paid in advance and recognized over the term of the subscription, which is
generally one to three years.

• License revenue is recognized when amounts owed to Digimarc have been earned, are fixed or

determinable (within our normal 30 to 60 day payment terms), and collection is reasonably assured. If
the payment terms extend beyond our normal 30 to 60 days, the fee may not be considered to be fixed
or determinable, and the revenue would then be recognized when installments are due.

• We record revenue from certain license agreements upon cash receipt as a result of collectability

not being reasonably assured.

• Our standard payment terms for license arrangements are 30 to 60 days. Extended payment terms
on patent license arrangements are not considered to be fixed or determinable if payments are due
beyond our standard payment terms, primarily because of the risk of substantial modification
present in our patent licensing business. As such, revenue on license arrangements with extended
payment terms are recognized as fees become fixed or determinable.

Goodwill: We account for business combinations under the acquisition method of accounting in accordance
with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified
intangible assets acquired and liabilities assumed based on their estimated fair values. The purchase price is
allocated using the information currently available, and may be adjusted, up to one-year from acquisition date,
after obtaining more information regarding, among other things, asset valuations, liabilities assumed and
revisions to preliminary estimates.

Contingent consideration, if any, is recorded at the acquisition date based upon the estimated fair value of
the contingent payments. The fair value of the contingent consideration is re-measured each reporting period with
any adjustments in fair value being recognized in earnings from operations.

The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less

liabilities assumed is recognized as goodwill.

We test goodwill for impairment annually in June and whenever events or changes in circumstances indicate
that the carrying value may not be recoverable. Such reviews assess the fair value of our assets compared to their
carrying value. We operate as a single reporting unit. We estimate the fair value of our single reporting unit using
a market approach, which takes into account our market capitalization plus an estimated control premium.

In connection with our annual impairment test of goodwill as of June 30, 2015 and 2014, we concluded that
there was no impairment because the estimated fair value of our single reporting unit substantially exceeded the
carrying value.

Impairment of long-lived assets: We assess long-lived assets for impairment whenever events or changes

in circumstances indicate that the carrying amount of an asset may not be recoverable, in accordance with the
provisions of ASC 360 “Property, Plant and Equipment.” Conditions that could trigger a long-lived asset
impairment assessment include, but are not limited to, a significant decrease in the market price of a long-lived
asset, a significant adverse change in legal factors or in the business climate that could affect the value of an
asset, or a current-period operating or cash flow loss combined with a history of operating or cash flow losses.

25

Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the

assets to future net undiscounted cash flows expected to be generated by the assets over their remaining useful
life. If such assets are considered to be impaired, the impairment would be recognized in operating results at the
amount by which the carrying amount of the assets exceeds the fair value of the assets. Fair value is determined
based on discounted cash flows or appraised values, depending on the nature of the assets.

Considerable management judgment is required in determining if and when a condition would trigger an

impairment assessment of our long-lived assets and once such a determination has been made, considerable
management judgment is required to determine the expected net undiscounted future cash flows to be generated
by the assets over their remaining useful life and, if necessary, the fair market value of those assets.

We evaluated our long-lived assets for impairment as of December 31, 2015 and 2014 and concluded there

was no impairment.

Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.

Contingencies: We evaluate all pending or threatened contingencies or commitments, if any, that are

reasonably likely to have a material adverse effect on our operations or financial position. We assess the
probability of an adverse outcome and determine if it is remote, reasonably possible or probable as defined in
accordance with the provisions of ASC 450 “Contingencies.” If information available prior to the issuance of our
financial statements indicates that it is probable that an asset has been impaired or a liability has been incurred at
the date of our financial statements, and the amount of the loss, or the range of probable loss can be reasonably
estimated, then the loss is accrued and charged to operations. If no accrual is made for a loss contingency
because one or both of the conditions pursuant to ASC 450 are not met, but the probability of an adverse outcome
is at least reasonably possible, we will disclose the nature of the contingency and provide an estimate of the
possible loss or range of loss, or state that such an estimate cannot be made.

Income taxes: We record valuation allowances on our deferred tax assets if, based on available evidence, it

is more-likely-than-not that all or some portion of the assets will not be realized. The determination of whether
our deferred tax assets are realizable requires management to identify and weight all available positive and
negative evidence. Management considers recent financial performance, projected future taxable income,
scheduled reversals of deferred tax liabilities, tax planning strategies and other evidence in assessing the
realizability of our deferred tax assets.

We recorded a $6.8 million non-cash income tax charge during the fourth quarter of 2014 to record a full
valuation allowance against our deferred tax assets largely due to the cumulative loss we had incurred over the
previous three years, which is considered a significant piece of negative evidence when assessing the realizability
of deferred tax assets. As of December 31, 2015, we determined a full valuation allowance was still appropriate.

We are subject to federal and state income taxes within the U.S., and, in the ordinary course of business,
there are transactions and calculations where the ultimate tax determination is uncertain. We report a liability (or
contra asset) for unrecognized tax benefits resulting from uncertain tax positions taken (or expected to be taken)
on a tax return. We recognize interest and penalties, if any, related to the unrecognized tax benefits in income tax
expense.

26

Results of Operations—the Years Ended December 31, 2015 and December 31, 2014

The following tables present our consolidated statements of operations data for the periods indicated.

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 12,517
6,377
3,295

Total revenue . . . . . . . . . . . . . . . . . . . . . . .

22,189

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . .
General and administrative . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . .

5,488
3,113
346

8,947
13,242

9,275
12,465
7,954
1,525

31,219

$ 11,727
6,203
7,728

25,658

5,077
3,020
334

8,431
17,227

7,974
13,711
8,972
1,793

32,450

Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(17,977)

(15,223)

Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . .

109

(17,868)
(66)

55

(15,168)
(652)

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(17,934)

$(15,820)

27

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Percentages are percent of total revenue

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

56%
29
15

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . .

100

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . .

Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . .

25
14
2

40
60

42
56
36
7

141

(81)

—

(81)
—

46%
24
30

100

20
12
1

33
67

31
53
35
7

126

(59)

—

(59)
(3)

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(81)%

(62)%

Summary

In 2014, we increased our level of investment in sales and marketing to expand our sales organization. In

2015, we made additional investments in sales and marketing to further expand our sales and marketing
organizations to accelerate market development and delivery of Digimarc Discover and Digimarc Barcode.

Total revenue decreased $3.5 million or 14% to $22.2 million, reflecting lower license revenue of $4.4
million primarily due to the end of royalty payments from Verance Corporation (“Verance”) in the fourth quarter
of 2014 and license payments from The Nielsen Company (“Nielsen”) in the first quarter of 2014, partially offset
by growth in service and subscription revenue.

Total operating expenses decreased 4% to $31.2 million, reflecting lower spending in research, development

and engineering, general and administrative and intellectual property, partially offset by higher investment in
sales and marketing as we focus on market development and delivery for Digimarc Discover and Digimarc
Barcode.

28

Revenue

Revenue:

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Service . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . .

$12,517
6,377
3,295

$22,189

$11,727
6,203
7,728

$25,658

$

790
174
(4,433)

$(3,469)

7%
3%
(57)%

(14)%

Revenue (as % of total revenue):

Service . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . .

56%
29%
15%

100%

46%
24%
30%

100%

Service. Service revenue consists primarily of software development and consulting services. The majority
of service revenue arrangements are structured as time and materials consulting agreements. Most of our service
revenue is derived from contracts with the Central Banks and government agency contractors. The agreements
range from several months to several years in length, and our longer term contracts are subject to work plans that
are reviewed and agreed upon at least annually. These contracts generally provide for billing hours worked at
predetermined rates and, to a lesser extent, reimbursement for third party costs and services. Increases or
decreases in the services provided under these contracts are generally subject to both volume and price changes.
The volume of work is generally negotiated at least annually and can be modified as the customer’s needs
change. We also have provisions in our longer term contracts that allow for specific hourly rate price increases
on an annual basis to account for cost of living variables. Contracts with government agency contractors are
generally shorter term in nature, less linear in billings and less predictable than our longer term contracts because
the contracts with government agency contractors are subject to government budgets and funding.

The increase in service revenue was primarily due to higher billable rates under our agreement with the

Central Banks and increased program work with a government agency contractor.

Subscription. Subscription revenue includes Digimarc Discover, Digimarc Barcode and Guardian products

and services, and is generally recurring in nature, paid in advance and recognized over the term of the
subscription.

The increase in subscription revenue was primarily from software license fees, recognized over the

associated 12-month support period, and growth in Digimarc Barcode revenue, partially offset by lower Guardian
revenue.

License. License revenue originates primarily from licensing our intellectual property where we receive

license fees and/or royalties as our income stream.

The decrease in license revenue was primarily due to the end of royalty payments from Verance in the

fourth quarter of 2014 and license payments from Nielsen in the first quarter of 2014.

29

Revenue by geography

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Decrease

Percent
Decrease

Revenue by geography:

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,304
15,885

$22,189

$ 9,596
16,062

$25,658

$(3,292)
(177)

$(3,469)

(34)%
(1)%

(14)%

Revenue (as % of total revenue):

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

28%
72%

100%

37%
63%

100%

The decrease in domestic revenue was primarily due to the end of royalty payments from Verance in the

fourth quarter of 2014 and license payments from Nielsen in the first quarter of 2014, partially offset by higher
domestic service and subscription revenue.

The decrease in international revenue was primarily due to lower international license revenue and lower

Guardian revenue from international customers, partially offset by higher service revenue from the Central
Banks.

Cost of revenue

Service. Cost of service revenue primarily includes costs that are allocated from research, development and

engineering, sales and marketing and intellectual property that relate directly to performing services under our
customer contracts and direct costs of program delivery for both personnel and operating expenses. Costs
include:

•

•

•

•

•

•

compensation, benefits, incentive compensation in the form of stock-based compensation and related
costs of our software developers, quality assurance personnel, product managers, business development
managers and other personnel where we bill our customers for time and materials costs;

payments to outside contractors that are billed to customers;

charges for equipment directly used by customers;

depreciation and other charges for machinery, equipment and software directly used by customers;

travel costs directly attributable to service and development contracts; and

charges for infrastructure and centralized costs of facilities and information technology.

Subscription. Cost of subscription revenue primarily includes:

•

•

•

•

•

compensation, benefits, incentive compensation in the form of stock-based compensation and related
costs of operations personnel;

cost of outside contractors that provide operational support;

amortization of existing technology acquired in the acquisition of Attributor Corporation
(“Attributor”);

Internet service provider connectivity charges and image search data fees to support the services
offered to our subscription customers; and

charges for infrastructure and centralized costs of facilities and information technology.

30

License. Cost of license revenue primarily includes:

•

•

•

amortization of capitalized patent costs and patent maintenance fees;

license costs from third parties; and

charges for infrastructure and centralized costs of facilities and information technology.

Gross profit

Gross Profit:

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 7,029
3,264
2,949

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$13,242

$ 6,650
3,183
7,394

$17,227

$

379
81
(4,445)

$(3,985)

6%
3%
(60)%

(23)%

Gross Profit (as % of related revenue component):

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

56%
51%
89%
60%

57%
51%
96%
67%

The decrease in total gross profit was due primarily to lower license revenue, partially offset by higher

service and subscription revenue.

The change in service gross profit as a percentage of service revenue was insignificant.

The change in subscription gross profit as a percentage of subscription revenue was insignificant.

The decrease in license gross profit as a percentage of license revenue was due primarily to lower license

revenue.

Operating expenses

We allocate certain costs of research, development and engineering, sales and marketing, and intellectual

property to cost of revenue when they relate directly to our customer contracts. We record all remaining, or
“residual,” costs as sales and marketing, research, development and engineering, general and administrative, and
intellectual property expenses.

Sales and marketing

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing (as % of total revenue) . . . .

$9,275

42%

$7,974

31%

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Increase

$1,301

Percent
Increase

16%

Sales and marketing expenses consist primarily of:

•

compensation, benefits, incentive compensation in the form of stock-based compensation and related
costs of sales and marketing employees and product managers;

31

•

•

•

travel and market research costs, and costs associated with marketing programs, such as trade shows,
public relations and new product launches;

professional services and outside contractors for product and marketing initiatives; and

charges for infrastructure and centralized costs of facilities and information technology.

The increase in sales and marketing expenses was due primarily to:

•

•

•

increased headcount and compensation-related expenses of $1.1 million;

increased charges for infrastructure and centralized costs of $0.5 million primarily related to increased
headcount; partially offset by

decreased amortization expense of $0.4 million related to the intangibles acquired in the acquisition of
Attributor.

Research, development and engineering

Research, development and engineering . . . . . . . . . . . . . . . . . . .
Research, development and engineering (as % of total

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Decrease

Percent
Decrease

$12,465

$13,711

$(1,246)

(9)%

revenue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

56%

53%

Research, development and engineering expenses arise primarily from three areas that support our business

model:

•

Fundamental Research:

•

investigation of new watermarking algorithms to increase robustness and/or computational
efficiency;

• mobile device usage models and imaging sub-systems in camera-phones;

•

•

•

•

industry conference participation and authorship of papers for industry journals;

survey and study of human and computer interaction models with a focus on mobile devices and
modeling of intent;

development of new intellectual property, including documentation of claims and production of
supporting diagrams and materials;

research in multi-spectral analyses, machine learning, barcodes, QR codes, fingerprinting, and
other content identification technologies;

• metadata ranking algorithms for matching Internet file content against reference database; and

•

investigation of substrates, printing techniques, and printing technology relating to consumer
packaged goods.

•

Platform Development:

•

tuning and optimization of implementation models to improve resistance to non-malicious attacks
and routine transformations, such as JPEG, cropping and printing;

• mobile platform creation to leverage device-specific capabilities (e.g., instruction sets and

Graphics Processing Units);

•

embedded systems platform creation and tuning for barcode scanners and machine vision
environments;

32

•

•

•

tuning big data analytics transformation and metrics aggregation engine;

tuning data-driven Internet crawling infrastructure with policy-driven feedback loop; and

assembly of master book publishing catalog based on aggregation and reconciliation of multiple
public data sources.

•

Product Development:

•

deliver and enhance the Digimarc Barcode;

• maintaining the Digimarc Barcode Manager to provide campaign management and routing

services for the Digimarc Discover platform;

• maintaining the web-hosted image watermark embedder in support of Digimarc Discover

platform;

•

•

•

iterative development and release of the Digimarc Discover application for the iOS and Android
platforms;

real-time analytics portal to support anti-piracy services for the book industry; and

consumer book discovery application based on social network connections and shared interests.

Research, development and engineering expenses consist primarily of:

•

•

•

•

compensation, benefits, incentive compensation in the form of stock-based compensation expense,
recruiting and related costs of software and hardware developers and quality assurance personnel;

payments to outside contractors;

the purchase of materials and services for product development; and

charges for infrastructure and centralized costs of facilities and information technology.

The decrease in research, development and engineering expenses was due primarily to:

•

•

decreased headcount and compensation-related expenses of $1.0 million; and

decreased use of outside contractors, consultants, and professional services of $0.3 million.

General and administrative

General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative (as % of total revenue) . . . . . . . . . .

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Decrease

Percent
Decrease

$7,954

$8,972

$(1,018)

(11)%

36%

35%

We incur general and administrative costs in the functional areas of finance, legal, human resources,
executive and board of directors. Costs for facilities and information technology are also managed as part of the
general and administrative processes and are allocated to this area as well as each of the areas in cost of revenue,
sales and marketing, research, development and engineering and intellectual property.

General and administrative expenses consist primarily of:

•

•

•

compensation, benefits and incentive compensation in the form of stock-based compensation expense
and related costs of general and administrative personnel;

third party and professional fees associated with legal, accounting and human resources;

costs associated with being a public company; and

33

•

charges for infrastructure and centralized costs of facilities and information technology.

The decrease in general and administrative expenses was due primarily to:

•

•

decreased stock compensation expense of $0.5 million; and

decreased legal costs of $0.4 million.

Intellectual property

Intellectual property . . . . . . . . . . . . . . . . . . . . . .
Intellectual property (as % of total revenue) . . .

$1,525

$1,793

7%

7%

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Decrease

$(268)

Percent
Decrease

(15)%

We incur intellectual property expenses that arise primarily from costs associated with documenting,

applying for, and maintaining domestic and international patents and trademarks.

Gross expenditures for intellectual property costs, before reflecting the effect of capitalized patent costs,

primarily consist of:

•

•

•

•

•

compensation, benefits and incentive compensation in the form of stock-based compensation expense
and related costs of attorneys and legal assistants;

third party costs, including filing and governmental regulatory fees and fees for outside legal counsel
and translation costs, each incurred in the patent process;

consulting costs related to marketing our intellectual property portfolio;

charges to write-off previously capitalized patent costs for patent assets we abandon; and

charges for infrastructure and centralized costs of facilities and information technology.

Intellectual property expenses can vary from period to period based on:

•

•

the level of capitalized patent activity, and

direct labor hours (compensation, benefits and incentive compensation) related to the patents that were
exclusively licensed to Intellectual Ventures that are allocated to cost of revenue.

The decrease in intellectual property expenses was due primarily to:

•

•

•

decreased headcount and compensation-related expenses of $0.2 million; and

decreased consulting fees of $0.2 million for a third party intellectual property marketing study
performed in 2014; partially offset by

increased write-off of abandoned patent costs of $0.2 million.

Stock-based compensation

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . .
General and administrative . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 740
775
1,308
1,978
276

$5,077

34

$ 545
674
1,406
2,454
324

$5,403

$ 195
101
(98)
(476)
(48)

$(326)

36%
15%
(7)%
(19)%
(15)%

(6)%

Stock-based compensation expense decreased as all outstanding stock options were fully vested by January

2015, which was partially offset by expense on new hire stock grants. We anticipate incurring an additional
$9,549 in stock-based compensation expense through December 2019 for unvested restricted stock awards as of
December 31, 2015.

Other income, net

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Other income, net
. . . . . . . . . . . . . . . . . . . . . . . .
Other income, net (as % of total revenue) . . . . . .

$109

*

$55

*

* Less than 1%

Dollar
Increase

Percent
Increase

$54

98%

The increase in other income, net was primarily due to higher interest income as a result of higher cash

balances.

Provision for income taxes

The provision for income taxes reflects current taxes, deferred taxes and withholding taxes.

For the year ended December 31, 2015, we recognized an income tax provision of $0.1 million on a pretax

loss of $17.9 million, resulting in an effective tax rate of 0%. The valuation allowance against deferred tax assets
as of December 31, 2015 was $15.4 million, an increase of $8.1 million from $7.3 million as of December 31,
2014. We continually assess the applicability of valuation allowance against our deferred tax assets. Based upon
the positive and negative evidence available as of December 31, 2015, and largely due to the cumulative loss
incurred by us over the previous three years, which is considered a significant piece of negative evidence when
assessing the realizability of deferred tax assets, a full valuation allowance is recorded against our deferred tax
assets. We will not record tax benefits on any future losses until its determined that those tax benefits will be
realized. All future reversals of the valuation allowance would result in a tax benefit in the period recognized.

For the year ended December 31, 2014, we recognized an income tax provision of $0.7 million on a pretax
loss of $15.2 million, resulting in an effective tax rate of (4%). The income tax provision included a $6.8 million
non-cash charge during the fourth quarter of 2014 to record a full valuation allowance against our deferred tax
assets.

35

Results of Operations—the Years Ended December 31, 2014 and December 31, 2013

The following tables present our consolidated statements of operations data for the periods indicated.

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 11,727
6,203
7,728

Total revenue . . . . . . . . . . . . . . . . . . . . . .

25,658

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . .
General and administrative . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . .

5,077
3,020
334

8,431
17,227

7,974
13,711
8,972
1,793

32,450

Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(15,223)

Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes . . . . . . . . . . . . . . . . . . . . .
(Provision) benefit for income taxes . . . . . . . . . . . .

55

(15,168)
(652)

$11,631
5,591
17,742

34,964

5,327
2,491
387

8,205
26,759

6,144
12,274
9,624
1,129

29,171

(2,412)

109

(2,303)
1,796

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(15,820)

$ (507)

36

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Percentages are percent of total revenue

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46%
24
30

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . .

100

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . .

Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . .
(Provision) benefit for income taxes . . . . . . . . . . . . . . .

20
12
1

33
67

31
53
35
7

126

(59)

—

(59)
(3)

33%
16
51

100

15
7
1

23
77

18
35
28
3

83

(7)

—

(7)
5

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(62)%

(1)%

Summary

In 2013, we increased the level of our investments in our product development and sales growth initiatives,

primarily through hiring additional engineering and sales personnel. These initiatives included developing and
marketing Digimarc Discover, Digimarc Barcode and other aspects of our Intuitive Computing Platform as well
as further developing our retained patent assets and exploring strategic opportunities in the mobile payments
market. In 2014, we continued these investments and made additional investments to expand our sales
organization and expand the Guardian product offering.

Total revenue decreased 27% to $25.7 million in 2014 from $35.0 million in 2013 primarily due to the
scheduled completion of the quarterly license fee payments from Intellectual Ventures (“IV”) in the second
quarter of 2013 and from The Nielsen Company (“Nielsen”) in the first quarter of 2014.

Total operating expenses increased 11% to $32.5 million from $29.2 million in 2013 primarily reflecting the

full-year impact of the continued investments in our product development and sales growth initiatives.

37

Revenue

Revenue:

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Service . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . .

$11,727
6,203
7,728

$25,658

$11,631
5,591
17,742

$34,964

$

96
612
(10,014)

$ (9,306)

1%
11%
(56)%

(27)%

Revenue (as % of total revenue):

Service . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . .

46%
24%
30%

100%

33%
16%
51%

100%

The increase in service revenue was due primarily to higher billing rates under our contract with the Central

Banks, partially offset by lower revenue due to timing of work with a government agency contractor.

The increase in subscription revenue was due primarily to higher sales of our Digimarc Discover, Digimarc

Barcode and Guardian products and services.

The decrease in license revenue was due primarily to the scheduled completion of the quarterly license fee
payments from IV in the second quarter of 2013 and from Nielsen in the first quarter of 2014 and lower reported
quarterly royalties from other licensees, partially offset by a $1.0 million license fee payment from Verance in
the third quarter of 2014 to extend an existing license through 2023 in effect waiving any future royalties and
license fees.

Revenue by geography

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Decrease

Percent
Decrease

Revenue by geography:

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,596
16,062

$25,658

$18,857
16,107

$34,964

$(9,261)
(45)

$(9,306)

(49)%
(0)%

(27)%

Revenue (as % of total revenue):

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . .

37%
63%

100%

54%
46%

100%

The decrease in domestic revenue was primarily the result of the scheduled completion of the quarterly
license fee payments from IV and Nielsen in the second quarter of 2013 and first quarter of 2014, respectively.

The decrease in international revenue was primarily due to lower reported quarterly royalties from an

international licensee, partially offset by higher billing rates under our contract with the Central Banks.

38

Gross profit

Gross Profit:

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,650
3,183
7,394

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$17,227

$ 6,304
3,100
17,355

$26,759

$

346
83
(9,961)

$(9,532)

5%
3%
(57)%

(36)%

Gross Profit (as % of related revenue component):

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

57%
51%
96%
67%

54%
55%
98%
77%

The decrease in total gross profit was due primarily to lower license revenue.

The increase in service gross profit as a percentage of service revenue was due primarily to higher billable

rates under our contract with the Central Banks.

The decrease in subscription gross profit as a percentage of subscription revenue was due primarily to

higher contractor costs to support new Guardian customers.

The decrease in license gross profit as a percentage of license revenue was due primarily to lower license

revenue.

Operating expenses

Sales and marketing

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing (as % of total revenue) . . . . . . . . . . . . .

$7,974

$6,144

31%

18%

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase

$1,830

Percent
Increase

30%

The increase in sales and marketing expenses primarily reflects the full-year impact of our continued

investments in our sales growth initiatives, resulting in:

•

•

•

increased headcount and compensation-related expenses of $1.4 million;

increased travel expenses of $0.2 million; and

increased allocation of facilities and information technology costs of $0.2 million.

Research, development and engineering

Research, development and engineering . . . . . . . . . . . . . . . .
Research, development and engineering (as % of total

Year Ended
December 31,
2014

Year Ended
December 31,
2013

$13,711

$12,274

Dollar
Increase

$1,437

Percent
Increase

12%

revenue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53%

35%

39

The increase in research, development and engineering expenses primarily reflects the full-year impact of

our continued investments in our product development initiatives, resulting in:

•

•

increased headcount and compensation-related expenses of $1.5 million; partially offset by

decreased recruiting costs of $0.2 million.

General and administrative

General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . .
General and administrative (as % of total revenue)

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Decrease

Percent
Decrease

$8,972

$9,624

$(652)

(7)%

35%

28%

The decrease in general and administrative expenses resulted primarily from:

•

•

•

•

•

decreased legal fees of $0.7 million due to the completion of the licensing audit of IV in January 2014,
partially offset by legal fees associated with the litigation and settlement with Blue Spike in October
2014;

decreased accounting and tax fees of $0.2 million associated with the acquisition of Attributor that
were incurred in 2013;

decreased allocation of $0.1 million of facilities and information technology costs; partially offset by

increased stock-based compensation expenses of $0.3 million largely due to the timing of restricted
stock grants; and

lower expenses in 2013 resulting from the reversal of $0.2 million liability for contingent merger
consideration related to the acquisition of Attributor.

Intellectual property

Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property (as % of total revenue) . . . . . . . . . . . . . . . .

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase

Percent
Increase

$1,793

$1,129

$664

59%

7%

3%

The increase in intellectual property expenses resulted primarily from:

•

•

•

increased headcount and compensation-related expenses of $0.2 million;

increased consulting expenses of $0.2 million related to a intellectual property marketing study; and

increased write-off for patent assets we abandoned of $0.2 million.

Stock-based compensation

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase

Percent
Increase

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 545
674
1,406
2,454
324

$5,403

$ 533
422
1,116
2,183
248

$4,502

$ 12
252
290
271
76

$901

2%
60%
26%
12%
31%

20%

40

The increase in total stock-based compensation was primarily due to higher headcount and the timing of

restricted stock grants.

Other income, net

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Other income, net . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net (as % of total revenue) . . . . .

$55

*

$109

*

* Less than 1%

Dollar
Decrease

Percent
Decrease

$(54)

(50)%

The decrease in other income, net was primarily due to losses on foreign currency and lower interest

income, due to a combination of lower investment balances and lower interest rates on investments.

Provision (benefit) for income taxes

For the year ended December 31, 2014, we recognized an income tax provision of $0.7 million on a pretax
loss of $15.2 million, resulting in an effective tax rate of (4%). The income tax provision included a $6.8 million
non-cash charge during the fourth quarter of 2014 to record a full valuation allowance against our deferred tax
assets. A full valuation allowance was recorded largely due to the cumulative loss we have incurred over the
previous three years, which is considered a significant piece of negative evidence when assessing the realizability
of deferred tax assets.

For the year ended December 31, 2013, we recognized an income tax benefit of $1.8 million on a pretax loss

of $2.3 million, resulting in an effective tax rate of 78%. The effective tax rate was higher than our statutory tax
rate of 39% due to the realization of federal research and experimentation credits for the tax years 2012 and
2013.

Liquidity and Capital Resources

Working capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current (liquidity) ratio (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash, cash equivalents and short-term marketable securities . .
Long-term marketable securities . . . . . . . . . . . . . . . . . . . . . . . .
Total cash, cash equivalents and all marketable securities . . . .

$37,610
9.0:1
$36,187
$ 2,999
$39,186

$40,440
9.0:1
$38,323
749
$
$39,072

December 31,
2015

December 31,
2014

(1) The current (liquidity) ratio is calculated by dividing total current assets by total current liabilities.

The $0.1 million increase in cash, cash equivalents and marketable securities at December 31, 2015 from

December 31, 2014 resulted primarily from:

•

•

•

•

•

•

proceeds from the issuance of common stock; and

proceeds from stock option exercises; partially offset by

cash used in operations;

net purchases of marketable securities;

purchases of common stock related to the vesting of restricted stock; and

purchases of property and equipment and capitalized patent costs.

41

Financial instruments that potentially subject us to concentrations of credit risk consist primarily of cash and

cash equivalents, marketable securities, and trade accounts receivable. We place our cash and cash equivalents
with major banks and financial institutions and at times deposits may exceed insured limits. Marketable securities
include federal agency notes, U.S. treasuries, corporate notes, pre-refunded municipal bonds, commercial paper
and certificates of deposits. Our investment policy requires the portfolio to be invested to ensure that the greater
of $3 million or 7% of the invested funds will be available within 30 days’ notice.

Other than cash used for operating needs, which may include short-term marketable securities, our
investment policy limits our credit exposure to any one financial institution or type of financial instrument by
limiting the maximum of 5% of our cash and cash equivalents and marketable securities or $1 million, whichever
is greater, to be invested in any one issuer except for the U.S. government, U.S. federal agencies and U.S. backed
securities, which have no limits, at the time of purchase. Our investment policy also limits our credit exposure by
limiting to a maximum of 40% of our cash and cash equivalents and marketable securities, or $15 million,
whichever is greater, to be invested in any one industry category, (e.g., financial or energy industries), at the time
of purchase. As a result, we believe our credit risk associated with cash and investments to be minimal. A decline
in the market value of any security below cost that is deemed to be other-than-temporary results in a reduction in
carrying amount to fair value. To determine whether an impairment is other-than-temporary, we consider
whether we have the ability and intent to hold the investment until a market price recovery and evidence
indicating that the cost of the investment is recoverable outweighs evidence to the contrary. There have been no
other-than-temporary impairments identified or recorded by us.

Cash flows from operating activities

The components of operating cash flows were:

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(17,934)
7,503
Non-cash items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
691
Changes in operating assets and liabilities . . . . . . . . .

$(15,820)
9,779
(692)

$(2,114)
(2,276)
1,383

Net cash used in operating activities . . . . . . . . . . . . . . $ (9,740)

$ (6,733)

$(3,007)

(13)%
(23)%
200%

(45)%

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Dollar
Increase
(Decrease)

Percent
Increase
(Decrease)

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(15,820)
9,779
Non-cash items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(692)
Changes in operating assets and liabilities . . . . . . . . .

$ (507)
4,575
(595)

$(15,313)
5,204
(97)

3020%
114%
(16)%

Net cash provided by (used in) operating activities . . $ (6,733)

$3,473

$(10,206)

(294)%

Cash flows used in operating activities in 2015 compared to 2014 increased by $3.0 million, primarily as the
result of a higher net loss and lower non-cash items, partially offset by changes in operating assets and liabilities.
The decrease in non-cash items reflects the impact of no non-cash charge for deferred income taxes in 2015. The
impact from changes in operating assets and liabilities was primarily due to changes in other current assets.

Cash flows from operating activities in 2014 compared to 2013 decreased by $10.2 million, primarily as the
result of a higher net loss, partially offset by the increase in non-cash items, primarily the result of a $6.8 million
income tax charge during the fourth quarter of 2014 to record a full valuation allowance against our deferred tax
assets.

42

Cash flows from investing activities

Cash flows used in investing activities in 2015 compared to 2014 increased by $0.8 million from $4.4
million to $5.2 million, primarily as a result of higher net purchases of marketable securities, partially offset by
lower purchases of property and equipment and capitalized patent costs.

Cash flows used in investing activities in 2014 compared to 2013 increased by $2.7 million from $1.7

million to $4.4 million, primarily as a result of higher net purchases of marketable securities.

Cash flows from financing activities

Cash flows from financing activities in 2015 compared to 2014 decreased by $1.4 million from $13.4
million to $12.0 million, primarily as a result of lower cash proceeds from the issuance of common stock,
partially offset by no cash dividends paid in 2015.

Cash flows from financing activities in 2014 compared to 2013 increased $18.2 million from $4.8 million of

cash used to $13.4 million of cash provided. The increase was primarily the result of cash proceeds from the
issuance of common stock, proceeds from stock option exercises and the suspension of quarterly dividends,
partially offset by higher stock repurchases to satisfy required tax withholding obligations on restricted stock
vesting.

Future cash expectations

In August 2014, we entered into an Equity Distribution Agreement, whereby we could sell from time to time
through Wells Fargo Securities, LLC, as our sales agent, our common stock having an aggregate offering price of
up to $30 million. Wells Fargo Securities, LLC received from us a commission equal to 2.50% of the gross sales
of common stock for shares having an aggregate offering price of up to $10 million, and a commission of 2.25%
of the gross sales of common stock thereafter, for shares sold under the Equity Distribution Agreement. As of
December 31, 2015, the Company had sold 1,026,164 shares under the Equity Distribution Agreement at an
average price of $29.24 resulting in $29,300 of cash proceeds, net of sales commissions of $700, and paid $415
in stock issuance costs. There are no shares remaining to be sold under the Equity Distribution Agreement.

We believe that our current cash, cash equivalents, and short-term marketable securities balances will satisfy

our projected working capital and capital expenditure requirements for at least the next 12 months. We have a
$100 million shelf registration statement in place, of which $30 million was allocated for sales of shares of our
common stock under the Equity Distribution Agreement. We may use similar or other financing means to raise
working capital in the future, if necessary, to support continued investment in our growth initiatives. We may
also raise capital in the future to fund acquisitions and/or investments in complementary businesses, technologies
or product lines. If it becomes necessary to obtain additional financing, we may not be able to do so, or if these
funds are available, they may not be available on satisfactory terms.

Contractual Obligations

In July 2015, we entered into an amendment with the landlord of our corporate offices in Beaverton, Oregon

to extend the lease term through March 2024 for rent payments totaling $5.5 million, payable in monthly
installments.

43

In February 2015, we entered into a new facilities lease agreement in San Mateo, California with a lease

term through March 2020 for rent payments totaling $1.0 million, payable in monthly installments.

The following table presents our contractual obligations as of December 31, 2015:

Payment Due by Period

Total

Less than
1 year

1-3 years

3-5 years

More than
5 years

Total operating lease obligations . . . . . . . . . . . . . . . . . . . . . . .

$7,079

$841

$1,716

$1,819

$2,703

We cannot make a reasonably reliable estimate of the period of potential cash settlement of our

unrecognized tax benefits of $0.4 million and, therefore, have not included the unrecognized tax benefits in the
table of contractual obligations as of December 31, 2015.

Off-Balance Sheet Arrangements

Other than the contractual obligations noted above, we do not have any off-balance sheet arrangements that

have or are reasonably likely to have a current or future effect on our financial condition, changes in financial
condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources that is
material to investors.

Forward-Looking Statements

This Annual Report on Form 10-K includes “forward-looking statements” within the meaning of

Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. Words such
as “may,” “plan,” “should,” “could,” “expect,” “anticipate,” “intend,” “believe,” “project,” “forecast,”
“estimate,” “continue,” and variations of such terms or similar expressions are intended to identify such
forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements, or other statements made by us, are made based on our expectations and beliefs
concerning future events impacting us, and are subject to uncertainties and factors (including those specified
below), which are difficult to predict and, in many instances, are beyond our control. As a result, our actual
results could differ materially from those expressed in or implied by any such forward-looking statements, and
investors are cautioned not to place undue reliance on such statements. We believe that the following factors,
among others (including those described in Item 1A. “Risk Factors”), could affect our future performance and the
liquidity and value of our securities and cause our actual results to differ materially from those expressed or
implied by forward-looking statements made by us. Forward-looking statements include but are not limited to
statements relating to:

•

•

•

•

•

•

•

•

concentration of revenue with few customers comprising a large majority of the revenue;

revenue trends and expectations;

our future level of investment in our business, including investment in research, development and
engineering of products and technology, development and protection of our intellectual property, sales
growth initiatives and development of new market opportunities;

our ability to improve margins;

anticipated expenses, costs, margins, provision for income taxes and investment activities in the
foreseeable future;

anticipated revenue to be generated from current contracts and as a result of new programs;

variability of contracted arrangements;

our profitability in future periods;

44

•

•

•

•

•

•

•

•

•

•

•

•

business opportunities that could require that we seek additional financing;

the size and growth of our markets;

the existence of international growth opportunities and our future investment in such opportunities;

the sources of our future revenue;

our expected short-term and long-term liquidity positions;

our capital expenditure and working capital requirements and our ability to fund our capital
expenditure and working capital needs through cash flow from operations;

capital market conditions, interest rate volatility and other limitations on the availability of capital,
which could have an impact on our cost of capital and our ability to access the capital markets;

our use of cash, cash equivalents and marketable securities in upcoming quarters;

anticipated levels of backlog in future periods;

the success of Digimarc Discover and Digimarc Barcode;

protection, development and monetization of our intellectual property portfolio; and

other risks detailed in our filings with the Securities and Exchange Commission, including the risk
factors set forth in Item 1A. “Risk Factors.”

We believe that the factors specified above and the risk factors contained in Item 1A, “Risk Factors,” among

others, could affect our future performance and the liquidity and value of our securities and cause our actual
results to differ materially from those expressed or implied by forward-looking statements made by us or on our
behalf. Investors should understand that it is not possible to predict or identify all risk factors and that there may
be other factors that may cause our actual results to differ materially from the forward-looking statements. All
forward-looking statements made by us or by persons acting on our behalf apply only as of the date of this
Annual Report. We do not undertake any obligation to publicly update or revise any forward-looking statements
to reflect future events, information or circumstances that arise after the date of the filing of this Annual Report
on Form 10-K.

ITEM 7A: QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Our exposure to market risk for changes in interest rates relates primarily to the increase or decrease in the

amount of interest income we can earn on our investment portfolio. We do not use derivative financial
instruments in our investment portfolio. We attempt to ensure the safety and preservation of our invested
principal funds by limiting default risk, market risk and investment risk. We mitigate default risk by investing in
low-risk securities. At December 31, 2015, we had an investment portfolio of federal agency notes, U.S.
treasuries, corporate notes, pre-refunded municipal bonds, commercial paper, certificates of deposit and money
market securities, including those classified as cash equivalents, and short- and long-term marketable securities,
totaling $38.4 million. The original maturities of our investment portfolio range from 26 to 472 plus days with an
average interest rate of 0.66%. If market interest rates were to decrease immediately and uniformly by 10% from
levels as of December 31, 2015, the decline of the fair market value of the fixed income portfolio would not be
material.

ITEM 8: FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Our Consolidated Financial Statements and the accompanying Notes that are filed as part of this Annual
Report are listed under Part III, Item 15, Exhibits and Financial Statement Schedules and are set forth beginning
on page F-1 immediately following the signature page of this Form 10-K.

45

ITEM 9: CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE

None

ITEM 9A: CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, have

carried out an evaluation of the effectiveness of our disclosure controls and procedures (as defined in Rules
13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934) as of the end of the period covered by this
Form 10-K.

Based on our evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our

disclosure controls and procedures, as of the end of the period covered by this Form 10-K, were effective in
ensuring that information required to be disclosed by us in reports that we file or submit under the Securities
Exchange Act of 1934 is (i) recorded, processed, summarized and reported within the time periods specified in
the SEC’s rules and forms, and (ii) accumulated and communicated to our management, including our principal
executive officer and principal financial officer, as appropriate to allow timely decisions regarding required
disclosure.

Management’s Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial
reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934. Our internal
control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with U.S.
GAAP.

Any control system, no matter how well conceived and operated, and because of inherent limitations, can
provide only reasonable, not absolute, assurance that the objectives of the control system are met. Management is
committed to continue monitoring our internal controls over financial reporting and will modify or implement
additional controls and procedures that may be required to ensure the ongoing integrity of our consolidated
financial statements.

With the participation of our Chief Executive Officer and Chief Financial Officer, management conducted

an evaluation of the effectiveness of internal control over financial reporting based on the framework established
in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission, (COSO). Based on this evaluation, management has concluded that internal control over
financial reporting was effective as of the end of the period covered by this Form 10-K based on those criteria.

There was no change in our internal control over financial reporting that occurred during the quarter ended
December 31, 2015 that has materially affected, or is reasonably likely to materially affect, our internal control
over financial reporting.

Our independent auditors have issued an audit report on the effectiveness of our internal control over

financial reporting as of December 31, 2015, which is included herein.

46

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders
Digimarc Corporation:

We have audited Digimarc Corporation’s (the “Company”) internal control over financial reporting as of
December 31, 2015, based on criteria established in Internal Control—Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s
management is responsible for maintaining effective internal control over financial reporting and for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying
Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion
on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, and testing and evaluating the design and operating effectiveness of internal control
based on the assessed risk. Our audit also included performing such other procedures as we considered necessary
in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2015, based on criteria established in Internal Control—Integrated Framework
(2013) issued by COSO.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the consolidated balance sheets of Digimarc Corporation and subsidiaries as of December 31,
2015 and 2014, and the related consolidated statements of operations, shareholders’ equity, and cash flows for
each of the years in the three-year period ended December 31, 2015, and our report dated February 25, 2016
expressed an unqualified opinion on those consolidated financial statements.

/s/ KPMG LLP

Portland, Oregon
February 25, 2016

47

ITEM 9B: OTHER INFORMATION

None

48

PART III

Certain information required by Part III of this Annual Report on Form 10-K is incorporated herein by
reference to the Proxy Statement for our 2016 annual meeting of shareholders, which we intend to file no later
than 120 days after the end of the fiscal year covered by this Annual Report on Form 10-K.

ITEM 10: DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Code of Ethics

We have adopted a Code of Business Conduct that applies to our principal executive officer, principal

financial officer and controller, as well as a Code of Ethics for Financial Professionals that applies to our
principal financial officer and controller. We have made these codes available in the Corporate Governance
section of our website at www.digimarc.com/company/corporate-governance. If we waive, or implicitly waive,
any material provision of the codes, or substantively amend the codes, we will disclose that fact on our website
within four business days.

The other information required by this item is incorporated herein by reference to the information in the
Proxy Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year
covered by this Annual Report on Form 10-K under the captions “Election of Directors,” “Management,”
“Report of the Governance and Nominating Committee of the Board of Directors—Audit Committee,” and
“Other Matters—Section 16(a) Beneficial Ownership Reporting Compliance.”

ITEM 11: EXECUTIVE COMPENSATION

The information required by this item is incorporated herein by reference to the information in the Proxy
Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year covered by
this Annual Report on Form 10-K, under the captions “Director Compensation,” “Executive Compensation,”
“Compensation Committee Interlocks and Insider Participation” and “Compensation Committee Report.”

ITEM 12: SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

The information required by this item is incorporated herein by reference to the information in the Proxy
Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year covered by
this Annual Report on Form 10-K, under the captions “Security Ownership of Certain Beneficial Owners and
Management” and “Equity Compensation Plan Information.”

ITEM 13: CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

The information required by this item is incorporated herein by reference to the information in the Proxy
Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year covered by
this Annual Report on Form 10-K under the caption “Election of Directors—Determination of Independence,”
and “Related Person Transactions.”

ITEM 14: PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item is incorporated herein by reference to the information in the Proxy
Statement, which we intend to file with the SEC no later than 120 days after the end of the fiscal year covered by
this Annual Report on Form 10-K, under the caption “Audit Fees.”

49

ITEM 15: EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1) Financial Statements

The following documents are filed as part of this Annual Report on Form 10-K:

(i) Report of Independent Registered Public Accounting Firm

(ii) Consolidated Balance Sheets as of December 31, 2015 and 2014

(iii) Consolidated Statements of Operations for the years ended December 31, 2015, 2014 and 2013

(iv) Consolidated Statements of Shareholders’ Equity for the years ended December 31, 2015, 2014 and

2013

(v) Consolidated Statements of Cash Flows for the years ended December 31, 2015, 2014 and 2013

(vi) Notes to Consolidated Financial Statements

(a)(2) Financial Statement Schedules

All schedules have been omitted since they are not required or are not applicable or the required information

is shown in the consolidated financial statements or related notes.

(a)(3) Exhibits

See the Exhibit Index at page E-1 of this Annual Report on Form 10-K.

50

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

DIGIMARC CORPORATION

Date: February 25, 2016

By:

/S/ CHARLES BECK

Charles Beck
Title: Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by

the following persons on behalf of the registrant and in the capacities and on the dates indicated:

Signature

Title

Date

/S/ BRUCE DAVIS

Bruce Davis

/S/ CHARLES BECK

Charles Beck

Chief Executive Officer and Chairman
of the Board of Directors (Principal
Executive Officer)

Chief Financial Officer and Treasurer
(Principal Financial and Accounting
Officer)

February 25, 2016

February 25, 2016

/S/ RICHARD L. KING

Director

February 25, 2016

Richard L. King

/S/ WILLIAM J. MILLER

Director

February 25, 2016

William J. Miller

/S/

JAMES T. RICHARDSON
James T. Richardson

Director

February 25, 2016

/S/ BERNARD WHITNEY

Director

February 25, 2016

Bernard Whitney

51

[THIS PAGE INTENTIONALLY LEFT BLANK]

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Shareholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

F-2
F-3
F-4
F-5
F-6
F-7

F-1

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders
Digimarc Corporation:

We have audited the accompanying consolidated balance sheets of Digimarc Corporation and subsidiaries

(the “Company”) as of December 31, 2015 and 2014, and the related consolidated statements of operations,
shareholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2015.
These consolidated financial statements are the responsibility of the Company’s management. Our responsibility
is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects,

the financial position of Digimarc Corporation and subsidiaries as of December 31, 2015 and 2014, and the
results of their operations and their cash flows for each of the years in the three-year period ended December 31,
2015, in conformity with U.S. generally accepted accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the Company’s internal control over financial reporting as of December 31, 2015, based on
criteria established in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring
Organizations of the Treadway Commission (COSO) and our report dated February 25, 2016 expressed an
unqualified opinion on the effectiveness of the Company’s internal control over financial reporting.

/s/ KPMG LLP

Portland, Oregon
February 25, 2016

F-2

DIGIMARC CORPORATION

CONSOLIDATED BALANCE SHEETS
(In thousands, except per share data)

December 31,
2015

December 31,
2014

Current assets:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,160
33,027
4,616
1,487

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangibles, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42,290
2,999
3,010
6,613
1,114
338

$ 6,122
32,201
4,545
2,611

45,479
749
2,976
6,720
1,114
378

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 56,364

$57,416

LIABILITIES AND SHAREHOLDERS’ EQUITY

Current liabilities:

Accounts payable and other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,657
3,023

$ 1,379
3,660

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent and other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,680
226

4,906

5,039
203

5,242

Commitments and contingencies (Note 14)

Shareholders’ equity:
Preferred stock (par value $0.001 per share, 2,500 authorized, 10 shares issued and

outstanding at December 31, 2015 and 2014) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

50

50

Common stock (par value $0.001 per share, 50,000 authorized, 8,919 and 8,427

shares issued and outstanding at December 31, 2015 and 2014, respectively) . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9
77,439
(26,040)

Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51,458

8
60,222
(8,106)

52,174

Total liabilities and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 56,364

$57,416

See Notes to Consolidated Financial Statements.

F-3

DIGIMARC CORPORATION

CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share data)

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 12,517
6,377
3,295

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22,189

$ 11,727
6,203
7,728

25,658

$11,631
5,591
17,742

34,964

Cost of revenue:

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Provision) benefit for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,488
3,113
346

8,947
13,242

9,275
12,465
7,954
1,525

31,219

(17,977)
109

(17,868)
(66)

5,077
3,020
334

8,431
17,227

7,974
13,711
8,972
1,793

32,450

(15,223)
55

(15,168)
(652)

5,327
2,491
387

8,205
26,759

6,144
12,274
9,624
1,129

29,171

(2,412)
109

(2,303)
1,796

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(17,934)

$(15,820)

$ (507)

Earnings (loss) per common share:
Loss per common share—basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss per common share—diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average common shares outstanding—basic . . . . . . . .
Weighted average common shares outstanding—diluted . . . . . . .
Cash dividends declared per common share . . . . . . . . . . . . . . . . . . . . .

$
$

(2.19)
(2.19)
8,198
8,198
$ —

$
$

$

(2.22)
(2.22)
7,187
7,187
0.22

$ (0.10)
$ (0.10)
6,866
6,866
0.44

$

See Notes to Consolidated Financial Statements.

F-4

DIGIMARC CORPORATION

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(In thousands)

Preferred Stock Common Stock

Shares Amount Shares Amount

BALANCE AT DECEMBER 31, 2012 . . .
10
Exercise of stock options . . . . . . . . . . . . . . . . —
Issuance of restricted common stock . . . . . . . —
Forfeiture of restricted common stock . . . . . . —
Purchase and retirement of common stock . . —
Stock-based compensation . . . . . . . . . . . . . . . —
Tax impact from stock-based awards . . . . . . —
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Cash dividends declared . . . . . . . . . . . . . . . . —

7

$ 50 7,169 $
42 —
—
388 —
—
—
(89) —
— (109) —
— —
—
— —
—
— —
—
— —
—

Additional
Paid-in
Capital

Retained
Earnings
(Accumulated
Deficit)

$39,869
—
—
—
(1,822)
4,639
(1,188)
—
—

$ 13,077
—
—
—
—
—
—
(507)
(3,202)

Total
Shareholders’
Equity

$ 53,003

—
—
—
(1,822)
4,639
(1,188)
(507)
(3,202)

BALANCE AT DECEMBER 31, 2013 . . .
Issuance of common stock, net of issuance

10

50 7,401

7

41,498

9,368

50,923

costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Exercise of stock options . . . . . . . . . . . . . . . . —
Issuance of restricted common stock . . . . . . . —
Forfeiture of restricted common stock . . . . . . —
Purchase and retirement of common stock . . —
Stock-based compensation . . . . . . . . . . . . . . . —
Tax impact from stock-based awards . . . . . . —
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Cash dividends declared . . . . . . . . . . . . . . . . —

1

684
—
202 —
—
283 —
—
—
(38) —
— (105) —
— —
—
— —
—
— —
—
— —
—

15,988
1,487
—
—
(2,392)
5,580
(1,939)
—
—

—
—
—
—
—
—
—
(15,820)
(1,654)

15,989
1,487
—
—
(2,392)
5,580
(1,939)
(15,820)
(1,654)

BALANCE AT DECEMBER 31, 2014 . . .
Issuance of common stock, net of issuance

10

50 8,427

8

60,222

(8,106)

52,174

costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Exercise of stock options . . . . . . . . . . . . . . . . —
Issuance of restricted common stock . . . . . . . —
Forfeiture of restricted common stock . . . . . . —
Purchase and retirement of common stock . . —
Stock-based compensation . . . . . . . . . . . . . . . —
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —

—
—
—
—
—
—
—

1

342
111 —
150 —
(31) —
(80) —
— —
— —

12,895
1,514
—
—
(2,443)
5,251
—

—
—
—
—
—
—
(17,934)

12,896
1,514
—
—
(2,443)
5,251
(17,934)

BALANCE AT DECEMBER 31, 2015 . . .

10

$ 50 8,919 $

9

$77,439

$(26,040)

$ 51,458

See Notes to Consolidated Financial Statements.

F-5

DIGIMARC CORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Cash flows from operating activities:

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net loss to net cash provided by (used in)

$ (17,934)

$(15,820)

$

(507)

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

operating activities:

Depreciation and amortization and write-off of property and

equipment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization and write-off of intangibles . . . . . . . . . . . . . . . . . . . . .
Changes in allowance for doubtful accounts . . . . . . . . . . . . . . . . . .
Gain on reversal of contingent merger consideration . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax expense from stock-based awards . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefit from stock-based awards . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities: . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and other liabilities . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,237
1,196
(7)

—
5,077
—
—
—

(64)
1,124
40
125
(534)

Cash flows from investing activities:

Net cash provided by (used in) operating activities . . . . .

(9,740)

974
1,340
(23)
—
5,403
2,085
—
—

1,316
(1,028)
192
(635)
(537)

(6,733)

Purchase of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized patent costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sale or maturity of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,218)
(895)
110,029
(113,105)

(1,399)
(1,190)
78,174
(79,971)

Net cash used in investing activities . . . . . . . . . . . . . . . . .

(5,189)

(4,386)

Cash flows from financing activities:

Issuance of common stock, net of issuance costs . . . . . . . . . . . . . . . . . . .
Exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefit from stock-based awards . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) financing activities . . . . .

Net increase (decrease) in cash and cash equivalents . . . .
Cash and cash equivalents at beginning of period . . . . . .

Cash and cash equivalents at end of period . . . . . . . . . . .

Supplemental disclosure of cash flow information:

Cash received (paid) for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .

Supplemental schedule of non-cash investing activities:

Property and equipment and patent costs included in accounts

payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Stock-based compensation capitalized to fixed assets and patent

costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,896
1,514
(2,443)
—
—

11,967

(2,962)
6,122

15,989
1,487
(2,392)
(1,654)
—

13,430

2,311
3,811

$

$

$

$

3,160

$ 6,122

$ 3,811

1,233

73

174

$

$

$

263

140

177

$

$

$

(46)

40

137

See Notes to Consolidated Financial Statements.

F-6

742
1,247
45
(190)
4,502
(715)
(855)
(201)

(1,667)
(342)
(404)
124
1,694

3,473

(1,644)
(1,098)
55,627
(54,590)

(1,705)

—
—
(1,822)
(3,202)
201

(4,823)

(3,055)
6,866

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except per share data)

(1) Description of Business and Summary of Significant Accounting Policies

Description of Business

Digimarc Corporation (“Digimarc” or the “Company”), an Oregon corporation, enables governments and

enterprises around the world to give digital identities to media and objects that computers can sense and
recognize and to which they can react. The Company has developed the Digimarc Discover® and Digimarc
Barcode Intuitive Computing Platform that are designed to optimize the identification of all consumer brand
impressions, wherever and whenever they may appear, facilitating modern mobile-centric shopping. The
platform includes means to embed “Digimarc Barcodes,” invisible and inaudible barcode-like information that is
recognizable by smartphones, industrial scanners, and other computer interfaces into virtually all forms of media
content, including consumer product packaging. Digimarc Barcodes have many applications, including
facilitating remarkably faster scanning of products at retail checkout as well as improved engagement with
smartphone-equipped consumers. The Digimarc Barcode is robust yet imperceptible by people in ordinary use,
allowing for reliable, efficient, economical, globally scalable automatic identification of media without visible
computer codes like traditional barcodes.

Principles of Consolidation

The consolidated financial statements include the accounts of Digimarc and its wholly-owned subsidiaries.

All intercompany transactions and balances have been eliminated.

Use of Estimates

The preparation of the consolidated financial statements in accordance with accounting principles generally

accepted in the U.S. requires Digimarc to make estimates and judgments that affect the reported amounts of
assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. Certain of the
Company’s accounting policies require higher degrees of judgment than others in their application. These include
revenue recognition, goodwill, impairment of long-lived assets, contingencies and income taxes. Digimarc bases
its estimates on historical experience and on other assumptions that are believed to be reasonable in the
circumstances, the results of which form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under
different assumptions or conditions.

Reclassifications

Certain prior period amounts in the accompanying consolidated financial statements and notes thereto have
been reclassified to conform to current period presentation. These reclassifications had no material effect on the
results of operations or financial position for any period presented.

Cash Equivalents

The Company considers all highly liquid marketable securities with original maturities of 90 days or less at

the date of acquisition to be cash equivalents. Cash equivalents include primarily money market securities,
corporate notes and certificates of deposits totaling $2,401 and $5,344 at December 31, 2015 and 2014,
respectively. Cash equivalents are carried at cost or amortized cost, which approximates market.

F-7

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Marketable Securities

The Company considers all investments with original maturities over 90 days that mature in less than one-

year from the balance sheet date to be short-term marketable securities. Short- and long-term marketable
securities primarily include federal agency notes, U.S. treasuries, corporate notes, pre-refunded municipal bonds,
commercial paper and certificates of deposits. The Company’s marketable securities are classified as held-to-
maturity and are reported at amortized cost, which approximates market.

A decline in the market value of any security below amortized cost that is deemed to be other-than-
temporary results in a reduction in the carrying amount. The impairment is charged to earnings and a new cost
basis for the security is established. To determine whether an impairment is other-than-temporary, the Company
considers whether it has the ability and intent to hold the investment until a market price recovery and considers
whether evidence indicating that the cost of the investment is recoverable outweighs evidence to the contrary.
There have been no other-than-temporary impairments identified or recorded by the Company.

Premiums and discounts are amortized or accreted over the life of the related security as an adjustment to
yield using a method that approximates the effective interest method. Under this method, dividend and interest
income are recognized when earned.

Fair Value of Financial Instruments

Accounting Standards Certification (“ASC”) 820 “Fair Value Measurements and Disclosures” defines fair

value, establishes a framework for measuring fair value under generally accepted accounting principles in the
U.S., and enhances disclosures about fair value measurements. ASC 820 describes a fair value hierarchy based
on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be
used to measure fair value, which are the following:

• Level 1—Pricing inputs are quoted prices available in active markets for identical investments as of the

reporting date.

• Level 2—Pricing inputs are quoted for similar investments, or inputs that are observable, either directly
or indirectly, for substantially the full term through corroboration with observable market data. Level 2
includes investments valued at quoted prices adjusted for legal or contractual restrictions specific to
these investments.

• Level 3—Pricing inputs are unobservable for the investment; that is, the inputs reflect the reporting

entity’s own assumptions about the assumptions market participants would use in pricing the asset or
liability.

The estimated fair values of the Company’s financial instruments, which include cash equivalents, accounts
receivable, accounts payable and other accrued liabilities approximate their carrying values due to the short-term
nature of these instruments. The Company records marketable securities at amortized cost, which approximates
fair value.

F-8

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

The Company’s fair value hierarchy for its cash equivalents and marketable securities as of December 31,

2015 and 2014, respectively, was as follows:

December 31, 2015

Level 1

Level 2

Level 3

Total

Money market securities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal agency notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. treasuries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pre-refunded municipal bonds (1) . . . . . . . . . . . . . . . . . . . .
Commercial paper
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certificates of deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,001
—
—
—
—
—
—

$ —
11,722
7,059
6,884
4,747
3,794
2,220

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,001

$36,426

$—
—
—
—
—
—
—

$—

$ 2,001
11,722
7,059
6,884
4,747
3,794
2,220

$38,427

December 31, 2014

Level 1

Level 2

Level 3

Total

Money market securities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pre-refunded municipal bonds (1) . . . . . . . . . . . . . . . . . . . .
Certificates of deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,556
—
—
—

$ —
19,245
13,317
2,176

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,556

$34,738

$—
—
—
—

$—

$ 3,556
19,245
13,317
2,176

$38,294

(1) Pre-refunded municipal bonds are collateralized by U.S. treasuries.

The fair value maturities of the Company’s cash equivalents and marketable securities as of December 31,

2015 are as follows:

Maturities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$38,427

$35,428

$2,999

$—

$—

Maturities by Period

Total

Less than
1 year

1-5 years

5-10 years

More than
10 years

Concentrations of Business and Credit Risk

A significant portion of the Company’s business depends on a limited number of large contracts. The loss of

any large contract may result in loss of revenue and margin on a prospective basis. Financial instruments that
potentially subject Digimarc to concentrations of credit risk consist primarily of cash and cash equivalents,
marketable securities, and accounts receivable. Digimarc places its cash and cash equivalents with major banks
and financial institutions and at times deposits may exceed insured limits. Other than cash used for operating
needs, which may include short-term marketable securities with the Company’s principal banks, Digimarc’s
investment policy limits its credit exposure to any one financial institution or type of financial instrument by
limiting the maximum of 5% of its cash equivalents and marketable securities or $1,000, whichever is greater, to
be invested in any one issuer except for the U.S. government, U.S. federal agencies and U.S. backed securities,
which have no limits, at the time of purchase. The Company’s investment policy also limits its credit exposure by
limiting the maximum of 40% of its cash equivalents and marketable securities, or $15,000, whichever is greater,
to be invested in any one industry category, (e.g., financial or energy industries), at the time of purchase. As a
result, Digimarc’s credit risk associated with cash and cash equivalents and marketable securities is believed to
be minimal.

F-9

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Contingencies

The Company evaluates all pending or threatened contingencies or commitments, if any, that are reasonably

likely to have a material adverse effect on the Company’s operations or financial position. The Company
assesses the probability of an adverse outcome and determines if it is remote, reasonably possible or probable as
defined in accordance with the provisions of ASC 450 “Contingencies.” If information available prior to the
issuance of the financial statements indicates that it is probable that an asset has been impaired or a liability has
been incurred at the date of the financial statements, and the amount of the loss, or the range of probable loss can
be reasonably estimated, then the loss is accrued and charged to operations. If no accrual is made for a loss
contingency because one or both of the conditions pursuant to ASC 450 are not met, but the probability of an
adverse outcome is at least reasonably possible, the Company will disclose the nature of the contingency and
provide an estimate of the possible loss or range of loss, or state that such an estimate cannot be made.

Equity Method Investments

The Company accounts for its joint ventures under the equity method of accounting pursuant to ASC 323
“Investments—Equity Method and Joint Ventures.” Under the equity method, investments are carried at cost, plus
or minus the Company’s proportionate share, based on present ownership interests, of: (a) the investee’s profit or
loss after the date of acquisition; (b) changes in the Company’s equity that have not been recognized in the
investee’s profit or loss; and (c) certain other adjustments. Distributions received from the investee (such as
dividends) reduce the carrying amount of the investment.

Goodwill

The Company accounts for business combinations under the acquisition method of accounting in accordance
with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified
intangible assets acquired and liabilities assumed based on their estimated fair values. The purchase price is
allocated using the information currently available, and may be adjusted, up to one-year from acquisition date,
after obtaining more information regarding, among other things, asset valuations, liabilities assumed and
revisions to preliminary estimates.

Contingent consideration, if any, is recorded at the acquisition date based upon the estimated fair value of
the contingent payments. The fair value of the contingent consideration is re-measured each reporting period with
any adjustments in fair value being recognized in earnings from operations.

The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less

liabilities assumed is recognized as goodwill.

The Company tests goodwill for impairment annually in June and whenever events or changes in

circumstances indicate that the carrying value may not be recoverable. Such reviews assess the fair value of the
Company’s assets compared to their carrying value. The Company operates as a single reporting unit. The
Company estimates the fair value of its single reporting unit using a market approach, which takes into account
the Company’s market capitalization plus an estimated control premium.

Impairment of Long-Lived Assets

The Company assesses long-lived assets for impairment whenever events or changes in circumstances

indicate that the carrying amount of an asset may not be recoverable, in accordance with the provisions of
ASC 360 “Property, Plant and Equipment.”

F-10

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the

assets to future net undiscounted cash flows expected to be generated by the assets over their remaining useful
life. If such assets are considered to be impaired, the impairment would be recognized in operating results at the
amount by which the carrying amount of the assets exceeds the fair value of the assets. Fair value is determined
based on discounted cash flows or appraised values, depending on the nature of the assets.

Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.

Research and Development

Research and development costs are expensed as incurred in accordance with ASC 730 “Research and

Development.”

Software Development Costs

Under ASC 985 “Software,” software development costs are to be capitalized beginning when a product’s

technological feasibility has been established and ending when a product is made available for general release to
customers. To date, the establishment of technological feasibility of the Company’s products has occurred shortly
before general release and, therefore, software development costs qualifying for capitalization have been
immaterial. Accordingly, the Company has not capitalized any software development costs and has charged all
such costs to research and development expense.

Patent Costs

Costs associated with the application and award of patents in the U.S. and various other countries are
capitalized and amortized on a straight-line basis over the term of the patents as determined at award date, which
varies depending on the pendency period of the application, generally approximating seventeen years.
Capitalized patent costs, also referred to as patent prosecution costs, include internal legal labor, professional
legal fees, government filing fees and translation fees related to expanding the Company’s patent portfolio.

Costs associated with the maintenance and annuity fees of patents are accounted for as prepaid assets at the
time of payment and amortized over the shorter of the maintenance period or remaining life of the related patent.

Revenue Recognition

See Note 2 for detailed disclosures of the Company’s revenue recognition policy.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with ASC 718 “Compensation—Stock

Compensation,” which requires the measurement and recognition of compensation for all stock-based awards
made to employees and directors including stock options and restricted stock based on estimated fair values.

For stock option awards, the Company uses the Black-Scholes option pricing model as its method of
valuation. The Company’s determination of the fair value on the date of grant is affected by its stock price as
well as assumptions regarding a number of subjective variables. These variables include, but are not limited to,
the expected life of the award, the Company’s expected stock price volatility over the term of the award, the risk-
free interest rate and the expected dividend yield. Although the fair value of stock-based awards is determined in
accordance with ASC 718 and SAB No. 107 “Shared-Based Payment,” the Black-Scholes option pricing model
requires the input of subjective assumptions, and other reasonable assumptions could provide differing results.

F-11

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

The fair value of restricted stock awards is based on the fair market value of the Company’s common stock

on the date of the grant (measurement date), and is recognized over the vesting period of the award using the
straight-line method.

Income Taxes

The Company accounts for income taxes in accordance with ASC 740 “Income Taxes” utilizing the asset

and liability method. Under the asset and liability method, deferred income taxes reflect the future tax
consequences of differences between the tax basis of assets and liabilities and their financial reporting amounts.
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the
years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in income in the period of enactment.

The Company records valuation allowances on deferred tax assets if, based on available evidence, it is

more-likely-than-not that all or some portion of the assets will not be realized.

The Company is subject to federal and state income taxes within the U.S., and, in the ordinary course of
business, there are transactions and calculations where the ultimate tax determination is uncertain. The Company
reports a liability (or contra asset) for unrecognized tax benefits resulting from uncertain tax positions taken (or
expected to be taken) on a tax return. The Company recognizes interest and penalties, if any, related to the
unrecognized tax benefits in income tax expense.

Accounting Pronouncements Issued But Not Yet Adopted

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update

(“ASU”) No. 2014-09, “Revenue from Contracts with Customers (Topic 606).” ASU No. 2014-09 provides
specific guidance to recognize revenue to depict the transfer of promised goods or services to customers in an
amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or
services. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes
effective. In August 2015, the FASB issued ASU No. 2015-14 to defer the effective date of the new revenue
standard for public entities by one-year to annual reporting periods beginning after December 31, 2017, and
interim periods beginning in the first interim period within the year of adoption. The amendments in this update
permit the use of either the retrospective or cumulative effect transition method. The Company has not yet
selected a transition method and is currently assessing the potential future impact of this standard on its financial
condition, results of operations and disclosures.

In April 2015, the FASB issued ASU 2015-05, “Intangibles—Goodwill and Other—Internal-Use Software

(Subtopic 350-40): Customer’s Accounting for Fees Paid in a Cloud Computing Arrangement.” ASU
No. 2015-05 provides guidance about whether a cloud computing arrangement includes a software license. If a
cloud computing arrangement includes a software license, the customer should account for the software license
element of the arrangement consistent with the acquisition of other software licenses. If a cloud computing
arrangement does not include a software license, the customer should account for the arrangement as a service
contract. The amendments in this update are effective for fiscal years beginning after December 31, 2015, and
interim periods beginning in the first interim period within the year of adoption. The Company is currently
evaluating the impact of adopting this guidance on its financial condition, results of operations and disclosures.

In January 2016, the FASB issued ASU No. 2016-01, “Financial Instruments-Overall, Recognition and
Measurement of Financial Assets and Liabilities (Subtopic 825-10).” ASU No. 2016-01 updates certain aspects

F-12

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

of recognition, measurement, presentation and disclosure of financial instruments. This guidance requires equity
investments (except those accounted for under the equity method of accounting, or those that result in
consolidation of the investee) to be measured at fair value with changes in fair value recognized in net income,
requires public business entities to use the exit price notion when measuring the fair value of financial
instruments for disclosure purposes, requires separate presentation of financial assets and financial liabilities by
measurement category and form of financial asset, and eliminates the requirement for public business entities to
disclose the method(s) and significant assumptions used to estimate the fair value that is required to be disclosed
for financial instruments measured at amortized cost. The amendments in this update are effective for fiscal years
beginning after December 31, 2017, and interim periods beginning in the first interim period within the year of
adoption. Early adoption is permitted. The Company is currently evaluating the impact of the adoption of this
standard on its financial condition, results of operations and disclosures.

(2) Revenue Recognition

The Company derives its revenue primarily from professional services, subscriptions and licensing of its

intellectual property:

•

•

Service revenue consists primarily of software development and consulting services. The majority of
service revenue arrangements are structured as time and materials consulting agreements.

Subscription revenue includes Digimarc Discover, Digimarc Barcode and Guardian products and
services, is generally recurring, paid in advance and recognized over the term of the subscription.

• License revenue originates primarily from licensing the Company’s intellectual property where the

Company receives license fees and/or royalties as its income stream.

Revenue is recognized in accordance with ASC 605 “Revenue Recognition” and ASC 985 “Software” when

the following four criteria are met:

(i)

persuasive evidence of an arrangement exists,

(ii) delivery has occurred,

(iii) the fee is fixed or determinable, and

(iv) collection is reasonably assured.

Some customer arrangements encompass multiple deliverables, such as patent licenses, professional

services, software licenses, and maintenance and support fees. For arrangements that include multiple
deliverables, the Company identifies separate units of accounting at inception based on the consensus reached
under ASC 605-25 “Multiple-Element Arrangements,” which provides that revenue arrangements with multiple
deliverables should be divided into separate units of accounting if certain criteria are met. The Company applies
ASC 985 to software deliverables when relevant. The consideration for the arrangements under ASC 605-25 is
allocated to the separate units of accounting using the relative selling price method.

The relative selling price method allocates the consideration based on the Company’s specific assumptions
rather than assumptions of a marketplace participant, and any discount in the arrangement proportionally to each
deliverable on the basis of each deliverable’s selling price.

F-13

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Applicable revenue recognition criteria are considered separately for each separate unit of accounting as

follows:

•

•

Service revenue is generally determined based on time and materials. Revenue for development and
consulting services is recognized as the services are performed. Billing for services rendered generally
occurs within one month after the services are provided.

Subscription revenue, which includes Digimarc Discover, Digimarc Barcode and Guardian products
and services, is generally paid in advance and recognized over the term of the subscription, which is
generally one to three years.

• License revenue is recognized when amounts owed to the Company have been earned, are fixed or

determinable (within the Company’s normal 30 to 60 day payment terms), and collection is reasonably
assured. If the payment terms extend beyond the normal 30 to 60 days, the fee may not be considered
to be fixed or determinable, and the revenue would then be recognized when installments are due.

• The Company records revenue from certain license agreements upon cash receipt as a result of

collectability not being reasonably assured.

• The Company’s standard payment terms for license arrangements are 30 to 60 days. Extended
payment terms on patent license arrangements are not considered to be fixed or determinable if
payments are due beyond the Company’s standard payment terms, primarily because of the risk of
substantial modification present in the Company’s patent licensing business. As such, revenue on
license arrangements with extended payment terms are recognized as fees become fixed or
determinable.

Deferred revenue consists of billings in advance for professional services, subscriptions and licenses for

which revenue has not been earned.

(3) Patent Licensing Arrangement with Intellectual Ventures

On October 5, 2010, the Company entered into a patent licensing arrangement with IV Digital Multimedia
Inventions, LLC, a Delaware limited liability company affiliated with Intellectual Ventures (“IV”), pursuant to
which the Company granted an exclusive license to sublicense, subject to pre-existing encumbrances and a grant-
back license, 597 patents and 288 patent applications held by the Company. As of December 31, 2015, there are
approximately 570 patents and 30 patent applications exclusively licensed to IV.

The Company also assigned to IV the related causes of action and other enforcement rights and IV has the
sole right, but not the obligation, to prepare, file, prosecute, maintain, defend and enforce the licensed patents at
its expense. IV may at any time abandon its license or other rights to all or any of the licensed patents, in which
case, certain licensed patents that IV opts to release revert back to the Company.

The Company also entered into a patent rights agreement pursuant to which the Company granted IV an

exclusive call option to purchase all or any number of the licensed patents and/or patent applications. The
agreement further provides for the grant by IV to the Company of the right to put all or any number of patents
within the licensed patents to IV if IV threatens or commences an action or proceeding with respect to
infringement of a licensed patent.

F-14

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

The financial aspects of the IV agreement for the Company include:

•

•

•

•

•

a license fee of $36 million, paid to the Company in increasing quarterly installments through May
2013 ($5,275 in 2010, $11,400 in 2011, $12,550 in 2012 and $6,775 in 2013);

20% of the profits generated from the IV licensing program, which profits consist of sublicensing and
other monetization revenue less specified expenses, including the license fee;

IV assumed responsibility for approximately $1 million per year in prosecution and maintenance costs
previously borne by the Company;

a minimum of $4 million of paid support services over five years from the Company to assist IV in
maximizing the value of the licensed assets; and

a royalty-free grant-back license to the licensed patents to continue the Company’s existing business
related to those assets, including maintaining and renewing existing patent licenses, and providing
software and services.

The payment terms extended beyond the Company’s normal 30 to 60 day payment terms, thus the license

revenue was recognized when the installments were due, and the support services are recognized as the services
are performed.

(4) Segment Information

Geographic Information

The Company derives its revenue from a single reporting segment: media management solutions. Revenue

is generated in this segment through licensing of intellectual property, subscriptions to various products and
services, and the delivery of professional services pursuant to contracts with various customers. The Company
markets its products in the U.S. and in non-U.S. countries through its sales and licensing personnel.

Revenue by geographic area, based upon the “bill-to” location, was as follows:

Year Ended
December 31, 2015

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Domestic . . . . . . . . . . . . . . . . . .
International (1) . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . .

$ 6,304
15,885

$22,189

$ 9,596
16,062

$25,658

$18,857
16,107

$34,964

(1) Revenue from the Central Banks, consisting of a consortium of central banks around the world, is classified

as international revenue. Reporting revenue by country for this customer is not practicable.

F-15

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Major Customers

Customers who accounted for 10% or more of the Company’s revenue are as follows:

Year Ended
December 31, 2015

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Central Banks . . . . . . . . . . . . . . . . . . . . . .
Verance Corporation (“Verance”) . . . . . . .
IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Nielsen Company (“Nielsen”) . . . . . .

57%
*
*
*

47%
12%
*
*

33%
*
22%
11%

* Less than 10%

In September 2014, the Company extended the patent license agreement with Verance through 2023, in
effect waiving any future royalties and license fees, in exchange for a $1.0 million license fee payment. The
license fee payment was recorded as revenue upon receipt in the third quarter of 2014.

In January 2014, Nielsen made its final quarterly license fee payment under its patent license agreement.

In May 2013, IV made its final quarterly license fee payment under its patent license agreement. No profit

sharing under the patent license agreement has been earned to date.

Long-lived assets by geographical area

The Company’s long-lived assets are all domestic, domiciled in the U.S.

(5) Stock-Based Compensation

Stock-based compensation includes expense charges for all stock-based awards to employees and directors.

These awards include option grants and restricted stock awards.

Stock-based compensation expense related to internal labor is capitalized to fixed assets and patents based

on direct labor hours charged to capitalized fixed assets and patent costs.

Determining Fair Value

Stock Options

Valuation and Amortization Method. The Company estimates the fair value of stock options granted using

the Black-Scholes option valuation model. The Company amortizes the fair value of all awards on a straight-line
basis over the requisite service periods, which are generally the vesting periods.

Expected Life. The expected life of awards granted represents the period of time that they are expected to be

outstanding. The Company determines the expected life based on historical experience with similar awards,
giving consideration to the contractual terms, vesting schedules and pre-vesting and post-vesting forfeitures.
Stock options granted generally vest over three to four years for employee grants and one to two years for
director grants, and have contractual terms of ten years.

Expected Volatility. The Company estimates the volatility of its common stock at the date of grant based on
the historical volatility of its common stock based on historical prices over the most recent period commensurate
with the expected life of the award.

F-16

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Risk-Free Interest Rate. The Company determines the risk-free interest rate using current U.S. treasury

yields for bonds with a maturity commensurate with the expected life of the award.

Expected Dividend Yield. The expected dividend yield is derived by the Company’s expected annual
dividend rate over the expected term divided by the fair value of the Company’s common stock at the grant date.

There were no stock options granted during the years ended December 31, 2015, 2014 and 2013.

The Company records stock-based compensation expense for stock option awards only for those awards that

are expected to vest.

Restricted Stock

The fair value of restricted stock awarded is based on the fair market value of the Company’s common stock

on the date of the grant (measurement date), and is recognized over the vesting period of the award using the
straight-line method.

The Company records stock-based compensation expense for restricted stock awards only for those awards

that are expected to vest.

Stock-based Compensation

Year Ended
December 31, 2015

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Stock-based compensation:

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . .

Stock compensation expense . . . . . . . . . . . . . .
Capitalized to fixed assets and patent costs . .

Total stock-based compensation . . . . . . . . . . . . . . . . . . .

$ 740
775
1,308
1,978
276

5,077
174

$5,251

$ 545
674
1,406
2,454
324

5,403
177

$5,580

$ 533
422
1,116
2,183
248

4,502
137

$4,639

The following table sets forth total unrecognized compensation cost related to non-vested stock-based

awards granted under all equity compensation plans:

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Total unrecognized compensation costs . . . . .

$9,549

$11,206

$9,711

Total unrecognized compensation costs will be adjusted for any future changes in estimated forfeitures.

The Company expects to recognize the total unrecognized compensation costs as of December 31, 2015 for

stock options and restricted stock over weighted average periods through December 2019 as follows:

Weighted average period . . . . . . . . . . . . . . . . . . . . . . . . .

0.0 years

1.36 years

Stock
Options

Restricted
Stock

F-17

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

(6) Earnings Per Common Share

The Company calculates basic and diluted earnings per common share in accordance with ASC 260
“Earnings Per Share,” using the two-class method because the Company’s unvested restricted stock is a
participating security since these awards contain non-forfeitable rights to receive dividends. Under the two-class
method, earnings are allocated to each class of common stock and participating security as if all of the earnings
for the period had been distributed.

Basic earnings per common share excludes dilution and is calculated by dividing earnings to common shares

by the weighted-average number of common shares outstanding for the period. Diluted earnings per common
share is calculated by dividing earnings to common shares by the weighted-average number of common shares,
as adjusted for the potentially dilutive effect of stock options. The following table reconciles earnings (loss) per
common share for the years ended December 31, 2015, 2014 and 2013:

Year Ended
December 31, 2015

Year Ended
December 31, 2014

Year Ended
December 31, 2013

Basic Earnings (Loss) per Common Share:
Numerator:
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributed earnings to common shares . . . . . . . . . . . . . . . .
Distributed earnings to participating securities . . . . . . . . . . .

Total distributed earnings . . . . . . . . . . . . . . . . . . . . . . . . . . .
Undistributed loss allocable to common shares . . . . . . . . . .
Undistributed earnings allocable to participating

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total undistributed loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss to common shares—basic . . . . . . . . . . . . . . . . . . . . . . .
Denominator:
Weighted average common shares outstanding—basic . . . .
Basic loss per common share . . . . . . . . . . . . . . . . . . . . . . . .

$(17,934)

—
—

—
(17,934)

—
(17,934)

$(15,820)
1,553
101

1,654
(17,474)

—
(17,474)

$(17,934)

$(15,921)

8,198
(2.19)

$

7,187
(2.22)

$

$ (507)
3,013
189

3,202
(3,709)

—
(3,709)

$ (696)

6,866
$ (0.10)

Diluted Earnings (Loss) per Common Share:
Numerator:
Loss to common shares—basic . . . . . . . . . . . . . . . . . . . . . . .
Undistributed earnings allocated to participating

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Undistributed earnings reallocated to participating

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss to common shares—diluted . . . . . . . . . . . . . . . . . . . . .
Denominator:
Weighted average common shares outstanding—basic . . . .
Dilutive effect of stock options . . . . . . . . . . . . . . . . . . . . . . .

Weighted average common shares outstanding—dilutive . .
Diluted loss per common share . . . . . . . . . . . . . . . . . . . . . . .

$

F-18

Year Ended
December 31, 2015

Year Ended
December 31, 2014

Year Ended
December 31, 2013

$(17,934)

$(15,921)

$ (696)

—

—

—

—

—

—

$(17,934)

$(15,921)

$ (696)

8,198
—

8,198
(2.19)

7,187
—

7,187
(2.22)

$

6,866
—

6,866
$ (0.10)

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

There were 0, 175 and 215 common stock equivalents related to stock options that were anti-dilutive and

excluded from diluted earnings per common share for the years ended December 31, 2015, 2014 and 2013,
respectively, because their exercise prices were higher than the average market price of the underlying common
stock for the period.

There were 230, 217 and 224 common stock equivalents related to stock options that were anti-dilutive and

excluded from diluted earnings per common share for the years ended December 31, 2015, 2014 and 2013,
respectively, because the Company incurred a net loss for the period.

(7) Trade Accounts Receivable and Allowance for Doubtful Accounts

Trade Accounts Receivable

Trade accounts receivable are recorded at the invoiced amount.

Trade accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . .

Trade accounts receivable, net

. . . . . . . . . . . . . . . . . . . . . . . . . .

Unpaid deferred revenue included in accounts receivable . . . . .

$4,631
(15)

$4,616

$2,012

$4,567
(22)

$4,545

$1,974

December 31, 2015

December 31, 2014

Allowance for doubtful accounts

The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses
in the Company’s existing trade accounts receivable. The Company determines the allowance based on historical
write-off experience and current information. The Company reviews its allowance for doubtful accounts each
reporting period. Account balances are charged against the allowance after all means of collection have been
exhausted and the potential for recovery is considered remote.

Unpaid deferred revenue

The unpaid deferred revenue that are included in trade accounts receivable are billed in accordance with the

provisions of the contracts with the Company’s customers. Unpaid deferred revenue from the Company’s cash-
basis customers are not included in trade accounts receivable nor deferred revenue.

Major customers

Customers who accounted for 10% or more of trade accounts receivable, net are as follows:

Central Banks . . . . . . . . . . . . . . . . . . . . . . .
Civolution . . . . . . . . . . . . . . . . . . . . . . . . . .

62%
*

61%
13%

December 31, 2015

December 31, 2014

* Less than 10%

F-19

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

(8) Property and Equipment

Property and Equipment

Property and equipment are stated at cost. Repairs and maintenance are charged to expense when incurred.

Depreciation on property and equipment is calculated using the straight-line method over the estimated
useful lives of the assets, generally two to seven years. Leasehold improvements are amortized using the straight-
line method over the shorter of the estimated useful life or the lease term.

December 31, 2015

December 31, 2014

Office furniture and fixtures . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . .

Gross property and equipment . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . .

$ 1,068
1,748
3,416
1,276

7,508
(4,498)

Property and equipment, net

. . . . . . . . . . . . . . . . . . . .

$ 3,010

$

845
1,312
3,072
1,198

6,427
(3,451)

$ 2,976

Leases

Future minimum lease payments under non-cancelable operating leases are as follows:

Year ending December 31:

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . .

Operating
Leases

$ 841
756
960
990
829
2,703

$7,079

Rent expense on the operating leases was as follows:

Rent expense . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,045

$951

$925

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

(9) Intangibles

Intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the

carrying amount of an asset may not be recoverable. No impairment charges were recorded for the years ended
December 31, 2015, 2014 and 2013.

Amortization of capitalized patent costs associated with the application and award of patents in the U.S. and

various other countries are capitalized and amortized on a straight-line basis over the term of the patents as
determined at the award date, which varies depending on the pendency period of the application, generally
approximating seventeen years.

F-20

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Amortization of intangible assets acquired is calculated using the straight-line method over the estimated

useful lives of the assets.

Capitalized patent costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets acquired:

Purchased patents and intellectual property . . . . . . . . . .
Existing technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . .
Backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tradenames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-solicitation agreements . . . . . . . . . . . . . . . . . . . . . .

Gross intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Estimated Life
(years)

December 31, 2015 December 31, 2014

17-20

$ 6,779

$ 6,183

3-10
5
7
2
3
1

250
1,560
290
760
290
120

10,049
(3,436)

$ 6,613

250
1,560
290
760
290
120

9,453
(2,733)

$ 6,720

The aggregate amortization expense recorded in the years ended December 31, 2015, 2014 and 2013 was
$722, $1,047 and $1,196, respectively. For intangible assets recorded at December 31, 2015, the estimated future
aggregate amortization expense for the years ending December 31, 2016 through 2020 is approximately as
follows:

Year ending December 31:

Amortization
Expense

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$613
576
278
274
213

(10) Shareholders’ Equity

Preferred Stock

In June 2008, the Board of Directors authorized 2,500 shares of preferred stock, par value $0.001 per share.

The Board of Directors has the authority to issue the undesignated preferred stock in one or more series and to
determine the powers, preferences and rights and the qualifications, limitations or restrictions granted to or
imposed upon any wholly unissued series of undesignated preferred stock and to fix the number of shares
constituting any series and the designation of such series, without any further vote or action by the shareholders.
The issuance of preferred stock may have the effect of delaying, deferring or preventing a change of control of
the Company without further action by shareholders and may adversely affect the voting and other rights of the
holders of common stock.

The Board of Directors authorized 10 shares of Series A Redeemable Nonvoting Preferred stock (“Series A
Preferred”) that were issued to certain executive officers at the time of formation. The Series A Preferred has no
voting rights, except as required by law, and may be redeemed at the option of the Company’s Board of Directors
at any time on or after June 18, 2013.

F-21

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

The Series A Preferred is redeemable based on the stated fair value of $5.00 per share. The Series A

Preferred has no dividend rights and no rights to the undistributed earnings of the Company.

Common Stock

In June 2008, the Board of Directors authorized 50,000 shares of common stock, par value $0.001 per share.

The holders of Digimarc common stock are entitled to one vote for each share held of record on all matters
submitted to a vote of its shareholders, including the election of directors. Subject to preferences that may be
granted to any then outstanding preferred stock, holders of common stock are entitled to receive ratably those
dividends as may be declared by the Board of Directors out of funds legally available for such purpose, as well as
any distributions to the Company’s shareholders. In the event of the Company’s liquidation, dissolution or
winding up, holders of common stock are entitled to share ratably in all of the Company’s assets remaining after
payment of liabilities and the liquidation preference of any then outstanding preferred stock. Holders of common
stock have no preemptive or other subscription or conversion rights. There are no redemption or sinking fund
provisions applicable to the common stock. All outstanding shares of common stock are fully paid and non-
assessable.

In August 2014, the Company entered into an Equity Distribution Agreement, whereby the Company could
sell from time to time through Wells Fargo Securities, LLC, as sales agent, the Company’s common stock having
an aggregate offering price of up to $30 million. As of December 31, 2015, the Company had sold 1,026 shares
under the Equity Distribution Agreement at an average price of $29.24 resulting in $29,300 of cash proceeds, net
of sales commissions of $700, and paid $415 in stock issuance costs. There are no shares remaining to be sold
under the Equity Distribution Agreement.

Stock Incentive Plan

In July 2008, the Company’s Board of Directors initially adopted the 2008 Incentive Plan, or the 2008 Plan.

The 2008 Plan provides for the grant of stock options, stock appreciation rights, stock awards, restricted stock,
stock units, performance shares, performance units, and cash-based awards, which may be granted to officers,
directors, employees, consultants, agents, advisors and independent contractors who provide services to the
Company and its affiliated companies.

The 2008 Plan authorizes the issuance of up to 3,500 shares of common stock. The shares authorized under

the 2008 Plan are subject to adjustment in the event of a stock split, stock dividend, recapitalization or similar
event. Shares issued under the 2008 Plan will consist of authorized and unissued shares or shares held by the
Company as treasury shares. If an award granted under the 2008 Plan lapses, expires, terminates or is forfeited or
surrendered without having been fully exercised or without the issuance of all the shares subject to the award, the
shares covered by that award will again be available for issuance under the 2008 Plan. Shares that are (i) tendered
by a participant or retained by the Company as payment for the purchase price of an award or to satisfy tax
withholding obligations or (ii) covered by an award that is settled in cash, or in some manner that some or all of
the shares covered by the award are not issued, will again be available for issuance under the 2008 Plan. In
addition, awards granted as substitute awards in connection with acquisition transactions will not reduce the
number of shares authorized for issuance under the 2008 Plan.

Stock Options

As of December 31, 2015, under all of the Company’s stock-based compensation plans, equity awards to

purchase an additional 1,441 shares were authorized for future grants under the plans. The Company issues new
shares upon option exercises.

F-22

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Options granted, exercised and canceled under the stock incentive plan are summarized as follows:

Number of
Shares

Weighted Average
Exercise Price

Weighted Average
Grant Date
Fair Value

Aggregate
Intrinsic
Value

Options outstanding, December 31, 2012 . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options outstanding, December 31, 2013 . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options outstanding, December 31, 2014 . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options outstanding, December 31, 2015 . . . . . . . . . .

Options exercisable, December 31, 2015 . . . . . . . . . .

856
—
(42)
(1)

813
—
(202)
(10)

601
—
(111)
—

490

490

$15.16
—
$ 9.64
$14.99

$15.44
—
$10.48
$24.35

$16.97
—
$13.61
—

$17.73

$17.73

$7.88
—
$6.30
$8.12

$7.96
—
$6.48
$9.84

$8.42
—
$7.25
—

$8.69

$8.69

$9,203

$9,203

The aggregate intrinsic value is based on the closing price of $36.51 per share of Digimarc common stock

on December 31, 2015, which would have been received by the optionees had all of the options with exercise
prices less than $36.51 per share been exercised on that date.

The following table summarizes information about stock options outstanding at December 31, 2015:

Exercise Price

Options Outstanding

Options Exercisable

Number
Outstanding

Remaining
Contractual
Life (Years)

Weighted
Average
Price

Number
Exercisable

Remaining
Contractual
Life (Years)

Weighted
Average
Price

$9.64 – $9.91 . . . . . . . . . . . . . . . . . . . .
$14.99 – $18.01 . . . . . . . . . . . . . . . . . .
$27.61 – $30.01 . . . . . . . . . . . . . . . . . .

$9.64 – $30.01 . . . . . . . . . . . . . . . . . . .

210
105
175

490

2.88
4.08
5.49

4.07

$ 9.67
$15.63
$28.64

$17.73

210
105
175

490

2.88
4.08
5.49

4.07

$ 9.67
$15.63
$28.64

$17.73

Restricted Stock

The Compensation Committee of the Board of Directors has awarded shares of restricted stock under the

Company’s 2008 Plan to certain employees. The shares subject to the restricted stock awards vest over a certain
period, usually four years, following the date of the grant. Specific terms of the restricted stock awards are
governed by Restricted Stock Agreements between the Company and the award recipients.

F-23

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

The following table reconciles the unvested balance of restricted stock:

Number of
Shares

Weighted
Average
Grant Date
Fair Value

Unvested balance, December 31, 2012 . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unvested balance, December 31, 2013 . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unvested balance, December 31, 2014 . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unvested balance, December 31, 2015 . . . . . . . . . . . . . .

369
388
(220)
(89)

448
283
(191)
(38)

502
150
(213)
(31)

408

$21.72
$20.15
$23.21
$20.35

$19.89
$28.79
$23.56
$25.44

$23.09
$28.96
$24.78
$23.96

$24.30

The following table indicates the fair value of all restricted stock awards that vested during the years ended

December 31, 2015, 2014 and 2013:

Fair value of restricted stock awards vested . . . . . . . . . .

$6,350

$5,632

$4,387

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

(11) Defined Contribution Plan

The Company sponsors an employee retirement savings plan (the “Plan”) which qualifies as a deferred

salary arrangement under Section 401(k) of the Internal Revenue Code. The Plan combines both an employee
savings plan and company matching plan into one plan under Section 401(k), including a 401(k) Roth option.
Employees become eligible to participate in the Plan at the beginning of the month following the employee’s hire
date. Employees may contribute up to 75% of their pay to the Plan, subject to the limitations of the Internal
Revenue Code. Company matching contributions are mandatory under the Plan.

The Company made matching contributions in the aggregate amount as follows:

Matching contributions . . . . . . . . . . . . . . . . . .

$523

$511

$396

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

(12) Joint Venture and Related Party Transactions

In June 2009, the Company entered into two joint venture agreements with Nielsen to launch two new
companies: TVaura LLC (in which Digimarc holds a 51% ownership interest) and TVaura Mobile LLC (in which

F-24

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Digimarc holds a 49% ownership interest). The two joint venture agreements and a revised patent license
agreement expanded and replaced the previous license and services agreement between the Company and
Nielsen that had been in operation since late 2007. Under the joint venture agreements, the Company and Nielsen
agreed to work together to develop new products and services, including the expansion and deployment of those
products and services that were in development under the prior agreement.

Under the terms of the revised patent license agreement, Nielsen agreed to pay Digimarc $18,750 during the

period from July 2009 through January 2014, and Digimarc granted to Nielsen a non-exclusive license to
Digimarc’s patents for use within Nielsen’s business. The term of the license continues until the expiration of the
last patent under the license. The payment terms extended beyond the Company’s normal 30 to 60 day payment
terms, thus the license revenue was recognized when the installments were due.

In March 2012, Digimarc and Nielsen decided to reduce investments in their two joint ventures to minimal

levels while assessing alternative approaches to achieving each of their goals in the emerging market opportunity
of synchronized second screen television.

In October 2015, Digimarc and Nielsen reactivated the TVaura Mobile LLC joint venture to develop
solutions for programmers and advertisers to engage with consumers on second screens and otherwise provide
enhanced flexibility to brand strategies targeting modern consumers. The enhanced cooperation represents
another building block in developing the market for Digimarc Discover and Digimarc Barcode. Initially, neither
Digimarc nor Nielsen will be contributing any capital to the joint venture upon reactivation.

The Company’s investment in each joint venture was $0 as of December 31, 2015 and 2014.

Pursuant to the terms of the agreements and ASC 810 “Consolidation,” the joint ventures are not

consolidated with the Company because the minority member of each joint venture has substantive participating
rights, or veto rights, such that no member has majority control.

Related Party Transactions

Summarized financial information for TVaura LLC has not been provided as the disclosures are immaterial

to the Company’s filing given the operations of the joint venture were suspended through December 31, 2015.
The joint venture had no revenue or expenses for the years ended December 31, 2015, 2014 and 2013, and there
were no assets or liabilities as of December 31, 2015 and 2014.

Summarized financial data for TVaura Mobile LLC:

Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . .

$ 45
$—
$ 10
$—

$ 50
$—
$ 10
$—

December 31,
2015

December 31,
2014

F-25

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses . . . . . . . . . . . . . . . . . . . . .
Net loss from continuing operations . . . . . . . .
The Company’s pro-rata share—net loss . . . .
. . . . . . . .
The Company’s loss on investment

$—
$—
$
5
$ (5)
$—
$—

$—
$—
$
5
$ (5)
$—
$—

$—
$—
$
5
$ (5)
$—
$—

(13) Income Taxes

The provision (benefit) for income taxes reflects current taxes, deferred taxes, and withholding taxes. The

effective tax rates for the years ended December 31, 2015, 2014 and 2013 were 0%, (4)% and 78%, respectively.
The Company continued to provide for a full valuation allowance to offset its net deferred tax assets until such
time it is more likely than not the tax assets or portions thereof will be realized.

During 2015, the Company amended its 2012 federal tax return to carryback the tax loss generated in 2014

to offset the tax liability, which resulted in a tax refund of $1.3 million.

Components of tax provision (benefit) allocated to continuing operations include the following:

Current:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sub-total

. . . . . . . . . . . . . . . . . . . . . . . . .

Deferred:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sub-total

. . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

$ (2)
49
19

66

—
—
—

—

$(3,378)
1
5

(3,372)

3,516
508
—

4,024

$(1,420)
1
5

(1,414)

(204)
(178)
—

(382)

Total tax provision (benefit) . . . . . . . . . . . . . .

$ 66

$

652

$(1,796)

F-26

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

The reconciliation of the statutory federal income tax rate to the Company’s effective income tax rate is as

follows:

Income taxes computed at statutory rates . . . . . . . .
Increases (decreases) resulting from:

State income taxes, net of federal tax

benefit

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impact of federal graduated rates . . . . . . . . . .
Federal and state research and

experimentation credits . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,
2015

%

Year Ended
December 31,
2014

Year Ended
December 31,
2013

%

%

$(6,081)

34% $(5,159)

34% $ (783)

34%

(1,298)
(4)

(917)
8,132
234

7%
0%

(700)
—

5%

—

5%

(563)
(45)% 6,916
158
(1)%

4%
(46)%
(1)%

(301)
—

(918)
187
19

13%
—

40%
(8)%
(1)

78%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

66

0% $

652

(4)% $(1,796)

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of

assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. The tax
effects of significant items comprising the Company’s deferred tax assets and deferred tax liabilities are as
follows:

December 31,
2015

December 31,
2014

Deferred tax assets:

Stock based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal and state net operating losses . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent
Federal and state research and experimentation credits . . . . . . . . . . .
AMT credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible asset differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

$ 1,751
12,551
826
51
62
2,322
92
167
74

$ 2,107
5,020
917
27
109
1,404
117
48
19

Total gross deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Less valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17,896
(15,420)

9,768
(7,288)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,476

$ 2,480

Deferred tax liabilities:

Patent expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed asset differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (2,017)
(459)

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (2,476)

Total net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —

$(1,918)
(562)

$(2,480)

$ —

The Company had a valuation allowance of $15.4 million and $7.3 million on deferred tax assets as of
December 31, 2015 and 2014, respectively, an increase of $8.1 million during the year ended December 31,
2015.

F-27

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

As of December 31, 2015, the Company has federal and state net operating loss carry-forwards of $40,000

and $54,536, respectively, which have a carry-forward of 10 to 20 years depending on the jurisdiction. The gross
deferred tax assets for federal and state net operating loss carryforwards acquired in the Attributor acquisition
have been reduced to the amount of losses allowed to be utilized in the post-acquisition period before expiration
after considering the applicable limitations of IRC Sec. 382.

As of December 31, 2015, the Company has federal and state research and experimental tax credits of
$3,407 and $907, respectively, which have a carry-forward of 5 to 20 years depending on the jurisdiction and for
which the benefits upon usage will be recorded in additional paid-in capital from the effects of stock options.

The Company records accrued interest and penalties associated with uncertain tax positions in income tax
expense in the consolidated statements of operations. For the years ended December 31, 2015, 2014 and 2013,
the Company recognized accrued interest and penalties associated with uncertain tax positions of $4, $6 and $3,
respectively. The Company does not anticipate any of its unrecognized benefits will significantly increase or
decrease within the next 12 months.

A summary reconciliation of the Company’s uncertain tax positions is as follows:

Year Ended
December 31,
2015

Year Ended
December 31,
2014

Year Ended
December 31,
2013

Beginning balance . . . . . . . . . . . . . . . . . . . . . .
Addition for current year tax positions . . . . . .
Addition for prior year tax positions . . . . . . . .
Settlements with taxing authorities . . . . . . . . .
Lapsing of statutes of limitations . . . . . . . . . .

Ending balance . . . . . . . . . . . . . . . . . . . . . . . .

$306
74
45
—
—

$425

$219
58
29
—
—

$306

$108
105
6

—
—

$219

Uncertain tax positions are classified as a long-term liability (or a contra deferred tax asset) on the
consolidated balance sheets for uncertain tax positions taken (or expected to be taken) on a tax return. The
reversal of uncertain tax positions would not affect the effective tax rate due to a full valuation allowance.

The Company’s open tax years subject to examination in the U.S. federal jurisdiction are 2012 through 2014

and applicable state jurisdictions for the tax years 2011 through 2014. To the extent allowed by law, the taxing
authorities may have the right to examine prior periods where net operating losses or tax credits were generated
and carried forward, and make adjustments up to the amount of the net operating loss or tax credit carryforward.

(14) Commitments and Contingencies

Certain of the Company’s product license and services agreements include an indemnification provision for

claims from third parties relating to the Company’s intellectual property. Such indemnification provisions are
accounted for in accordance with ASC 450 “Contingencies.” To date, there have been no claims made under such
indemnification provisions.

The Company is subject from time to time to other legal proceedings and claims arising in the ordinary

course of business.

F-28

DIGIMARC CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(In thousands, except per share data)

(15) Quarterly Financial Information—Unaudited

Quarter ended:

March 31

June 30

September 30 December 31

2015
Service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, service revenue . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, subscription revenue . . . . . . . . . . . . . . . . . .
Gross profit percent, license revenue . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share:
Earnings (loss) per common share—basic . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share—diluted . . . . . . . . . . . . . . . . .
Weighted average common shares outstanding—basic . . . . . . . .
Weighted average common shares outstanding—diluted . . . . . . .

$ 3,501
1,716
772

$ 3,235
1,670
893

5,989
2,416
3,573

5,798
2,449
3,349

$ 3,072
1,561
753

5,386
2,098
3,288

55%
56%
89%
60%

54%
48%
90%
58%

61%
48%
89%
61%

$ 2,090
3,084
2,206
367
(4,174)
(4,150)

$ 2,098
3,025
1,980
291
(4,045)
(4,012)

$ (0.52) $ (0.50)
$ (0.52) $ (0.50)
8,029
8,029

7,960
7,960

$ 2,309
3,236
1,847
367
(4,471)
(4,469)

$ (0.54)
$ (0.54)
8,309
8,309

$ 2,709
1,430
877

5,016
1,984
3,032

55%
52%
90%
60%

$ 2,778
3,120
1,921
500
(5,287)
(5,303)

$ (0.62)
$ (0.62)
8,485
8,485

Quarter ended:

March 31

June 30

September 30 December 31

2014
Service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, service revenue . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, subscription revenue . . . . . . . . . . . . . . . . . .
Gross profit percent, license revenue . . . . . . . . . . . . . . . . . . . . . .
Gross profit percent, total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research, development and engineering . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share:
Earnings (loss) per common share—basic . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share—diluted . . . . . . . . . . . . . . . . .
Weighted average common shares outstanding—basic . . . . . . . .
Weighted average common shares outstanding—diluted . . . . . . .

$ 2,988
1,412
2,805

$ 2,716
1,496
1,451

7,205
2,146
5,059

5,663
1,952
3,711

$ 3,155
1,452
2,320

6,927
2,120
4,807

53%
54%
97%
70%

57%
53%
94%
66%

61%
44%
96%
69%

$ 1,879
3,546
2,421
534
(3,321)
(1,986)

$ 2,052
3,404
2,326
387
(4,458)
(2,680)

$ (0.29) $ (0.38)
$ (0.29) $ (0.38)
7,113
7,113

7,000
7,000

$ 1,999
3,499
2,183
366
(3,240)
(1,985)

$ (0.28)
$ (0.28)
7,176
7,176

$ 2,868
1,843
1,152

5,863
2,213
3,650

56%
53%
93%
62%

$ 2,044
3,262
2,042
506
(4,204)
(9,169)

$ (1.23)
$ (1.23)
7,453
7,453

F-29

[THIS PAGE INTENTIONALLY LEFT BLANK]

EXHIBIT INDEX

The agreements included or incorporated by reference as exhibits to this report may contain representations

and warranties by each of the parties to the applicable agreement. These representations and warranties have been
made solely for the benefit of the other party or parties to the applicable agreement and:

• were not intended to be treated as categorical statements of fact, but rather as a means of allocating the

risk to one of the parties if those statements prove to be inaccurate;

• were qualified by disclosures that were made to the other party or parties in connection with the
negotiation of the applicable agreement, which disclosures are not necessarily reflected in the
agreement;

• may apply standards of “materiality” that are different from “materiality” under the securities laws; and

• were made only as of the date of the applicable agreement or other date or dates that may be specified

in the agreement.

Accordingly, there representations and warranties may not describe the actual state of affairs as of the date

they were made or at any other time. Additional information about Digimarc may be found elsewhere in this
Annual Report on Form 10-K and in Digimarc’s other public filings, which are available without charge through
the SEC’s website at http://www.sec.gov.

Exhibit
Number

2.1

2.2

3.1

3.2

4.1

4.2

4.3

4.4

Exhibit Description

Separation Agreement among DMRC Corporation, DMRC LLC, Digimarc Corporation and, with
respect to certain sections, L-1 Identity Solutions, Inc. (incorporated by reference to Exhibit 2.1 to
Amendment No. 2 to the Company’s Registration Statement on Form 10, filed with the Commission
on August 13, 2008 (File No. 001-34108))†

Agreement and Plan of Merger dated April 30, 2010 between Digimarc Corporation, a Delaware
corporation, and Digimarc Oregon Corporation, an Oregon corporation (incorporated by reference to
Exhibit 2.1 to the Company’s Current Report on Form 8-K, filed with the Commission on May 4,
2010 (File No. 001-34108))

Articles of Incorporation of Digimarc Corporation (incorporated by reference to Exhibit 3.1 to the
Company’s Current Report on Form 8-K, filed with the Commission on May 4, 2010 (File No.
001-34108))

Bylaws of Digimarc Corporation (incorporated by reference to Exhibit 3.2 to the Company’s Current
Report on Form 8-K, filed with the Commission on May 4, 2010 (File No. 001-34108))

Specimen common stock certificate of Digimarc Corporation (incorporated by reference to Exhibit
4.1 to the Company’s Quarterly Report on Form 10-Q, filed with the Commission on July 25, 2014
(File No. 001-34108))

Rights Agreement, dated July 31, 2008, between Digimarc Corporation and Computershare Trust
Company, N.A. as Rights Agent (incorporated by reference to Exhibit 4.2 to the Company’s Annual
Report on Form 10-K, filed with the Commission on February 27, 2009 (File No. 001-34108))

Second Amendment of Rights Agreement, effective as of November 5, 2013, made by Digimarc
Corporation and acknowledged by Broadridge Corporate Issuer Solutions, Inc., as Rights Agent
(incorporated by reference to Exhibit 4.2 to the Company’s Quarterly Report on Form 10-Q, filed
with the Commission on July 25, 2014 (File No. 001-34108))

Form of Certificate of Designation of Series R Preferred Stock (attached as an exhibit to the Rights
Agreement filed as Exhibit 4.2 hereto)

E-1

Exhibit
Number

4.5

10.1

10.2

*10.3

*10.4

*10.5

*10.6

*10.7

*10.8

*10.9

10.10

10.11

10.12

Exhibit Description

Form of Rights Certificate (attached as an exhibit to the Rights Agreement filed as Exhibit 4.2
hereto)

License Agreement between DMRC Corporation and L-1 Identity Solutions Operating Company
(incorporated by reference to Exhibit 10.2 to Amendment No. 4 to the Company’s Registration
Statement on Form 10, filed with the Commission on October 2, 2008 (File No. 001-34108))(1)

Counterfeit Deterrence System Development and License Agreement, dated as of December 6, 2012,
between Digimarc Corporation and the Bank for International Settlements (incorporated by reference
to Exhibit 10.2 to the Company’s amended Annual Report on Form 10-K/A, filed with the
Commission on August 7, 2013 (File No. 001-34108))(4)

Form of Indemnification Agreement between DMRC Corporation and each of its executive officers
and directors (incorporated by reference to Exhibit 10.5 to Amendment No. 2 to the Company’s
Registration Statement on Form 10, filed with the Commission on August 13, 2008
(File No. 001-34108))

Employment Agreement, effective as of November 1, 2014, between Digimarc Corporation and
Bruce Davis (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on
Form 8-K, filed with the Commission on August 5, 2014 (File No. 001-34108))

Digimarc Corporation 2008 Incentive Plan, as amended (incorporated by reference to Exhibit 10.1 to
the Company’s Quarterly Report on Form 10-Q, filed with the Commission on April 25, 2014
(File No. 001-34108))

Form of Notice of Stock Option Award and Stock Option Award Agreement under the Digimarc
Corporation 2008 Incentive Plan (incorporated by reference to Exhibit 10.8 to the Company’s
Quarterly Report on Form 10-Q, filed with the Commission on November 24, 2008
(File No. 001-34108))

Equity Compensation Program for Nonemployee Directors under the Digimarc Corporation 2008
Incentive Plan (as amended on February 21, 2011 and February 20, 2014) (incorporated by reference
to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q, filed with the Commission on
July 25, 2014 (File No. 001-34108))

Form of Indemnification Agreement between Digimarc Corporation and each of its executive
officers and directors (incorporated by reference to Exhibit 10.1 to Digimarc Corporation’s Annual
Report on Form 10-K, as filed by Digimarc Corporation with the Securities and Exchange
Commission on March 13, 2006 (File No. 000-28317))

Form of Change of Control Retention Agreement entered into by and between Digimarc Corporation
and each of Messrs. Chamness, Meyer, Beck and Rodriguez

Patent License Agreement, dated as of June 11, 2009 between Digimarc Corporation and The
Nielsen Company (US), LLC (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly
Report on Form 10-Q, filed with the Commission on July 31, 2009 (File No. 001-34108))(2)

Limited Liability Company I Agreement, dated June 11, 2009 between Digimarc Corporation and
The Nielsen Company (US), LLC (incorporated by reference to Exhibit 10.2 to the Company’s
Quarterly Report on Form 10-Q, filed with the Commission on July 31, 2009
(File No. 001-34108))(2)

Limited Liability Company II Agreement, dated June 11, 2009 between Digimarc Corporation and
The Nielsen Company (US), LLC (incorporated by reference to Exhibit 10.3 to the Company’s
Quarterly Report on Form 10-Q, filed with the Commission on July 31, 2009
(File No. 001-34108))(2)

E-2

Exhibit
Number

10.13

10.14

10.15

10.16

10.17

10.18

21.1

23.1

31.1

31.2

32.1

32.2

Exhibit Description

Lease Agreement, dated March 22, 2004, between Digimarc Corporation and PS Business Parks,
L.P., as amended on May 13, 2010 (incorporated by reference to Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q, filed with the Commission on July 30, 2010
(File No. 001-34108))

Second Amendment to Lease, dated July 31, 2015, by and between PD Office Owner 9, L.P. and
Digimarc Corporation (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly
Report on Form 10-Q, filed with the Commission on October 30, 2015 (File No. 001-34108))

Patent License Agreement, effective as of October 5, 2010, between Digimarc Corporation and IV
Digital Multimedia Inventions, LLC (incorporated by reference to Exhibit 10.12 to the Company’s
Annual Report on Form 10-K, filed with the Commission on March 3, 2011
(File No. 001-34108))(3)

Grant-Back License Agreement, dated October 5, 2010, between Digimarc Corporation and IV
Digital Multimedia Inventions, LLC (incorporated by reference to Exhibit 10.13 to the Company’s
Annual Report on Form 10-K, filed with the Commission on March 3, 2011
(File No. 001-34108))(3)

Patent Rights Agreement, dated October 5, 2010, between Digimarc Corporation and IV Digital
Multimedia Inventions, LLC (incorporated by reference to Exhibit 10.14 to the Company’s Annual
Report on Form 10-K, filed with the Commission on March 3, 2011 (File No. 001-34108))

Work Agreement, dated October 5, 2010, by and among Digimarc Corporation, Invention Law
Group, P.C. and IV Digital Multimedia Inventions, LLC (incorporated by reference to Exhibit
10.15 to the Company’s Annual Report on Form 10-K, filed with the Commission on March 3,
2011 (File No. 001-34108))(3)

List of Subsidiaries

Consent of Independent Registered Public Accounting Firm

Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

Section 1350 Certification of Chief Executive Officer

Section 1350 Certification of Chief Financial Officer

101.INS

XBRL Instance Document

101.SCH

XBRL Taxonomy Extension Schema Document

101.CAL

XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF

XBRL Taxonomy Extension Definition Linkbase Document

101.LAB

XBRL Taxonomy Extension Label Linkbase Document

101.PRE

XBRL Taxonomy Extension Label Linkbase Document

* Management contract or compensatory plan or arrangement.
†

Schedules and certain exhibits to this agreement have been omitted pursuant to Item 601(b)(2) of Regulation
S-K. Digimarc hereby undertakes to furnish to the Securities and Exchange Commission (the
“Commission”) copies of the omitted schedules and exhibits upon request by the Commission.

(1) Confidential treatment has been granted for certain portions omitted from this exhibit pursuant to an order

granted by the Commission on October 21, 2008, under Rule 24b-2 of the Securities Exchange Act of 1934,
as amended. Confidential portions of this exhibit have been separately filed with the Securities and
Exchange Commission.

E-3

(2) Confidential treatment has been granted for certain portions omitted from this exhibit pursuant to an order

granted by the Commission on September 10, 2009, under Rule 24b-2 under the Securities Exchange Act of
1934, as amended. Confidential portions of this exhibit have been separately filed with the Securities and
Exchange Commission.

(3) Confidential treatment has been granted for certain portions omitted from this exhibit pursuant to an order

granted by the Commission on March 17, 2011, under Rule 24b-2 under the Securities Exchange Act of
1934, as amended. Confidential portions of this exhibit have been separately filed with the Securities and
Exchange Commission.

(4) Confidential treatment has been granted for certain portions omitted from this exhibit pursuant to an order
granted by the Commission on September 3, 2013, under Rule 24b-2 under the Securities Exchange Act of
1934, as amended. Confidential portions of this exhibit have been separately filed with the Securities and
Exchange Commission.

E-4

BOARD OF DIRECTORS

EXECUTIVE OFFICERS

Bruce Davis
Chairman of the Board and  
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:192)(cid:70)(cid:72)(cid:85)
Digimarc Corporation

William J. Miller 
Independent Director and Consultant
Former Chairman and  
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:192)(cid:70)(cid:72)(cid:85)
Avid Technology, Inc.

James T. Richardson
Independent Director and Consultant
Former Senior Vice President and  
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:41)(cid:76)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:50)(cid:73)(cid:192)(cid:70)(cid:72)(cid:85)
Web Trends

Richard L. King
Independent Director and Consultant 
Former President and  
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:50)(cid:83)(cid:72)(cid:85)(cid:68)(cid:87)(cid:76)(cid:81)(cid:74)(cid:3)(cid:50)(cid:73)(cid:192)(cid:70)(cid:72)(cid:85)
Albertsons Inc.

Bern Whitney
Independent Director and Consultant
Partner
FLG Partners, LLC.

Bruce Davis
(cid:38)(cid:75)(cid:68)(cid:76)(cid:85)(cid:80)(cid:68)(cid:81)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:192)(cid:70)(cid:72)(cid:85)

Robert Chamness 
(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:57)(cid:76)(cid:70)(cid:72)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)(cid:15)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:47)(cid:72)(cid:74)(cid:68)(cid:79)(cid:3)(cid:50)(cid:73)(cid:192)(cid:70)(cid:72)(cid:85)(cid:3)
and Secretary

Charles Beck
(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:57)(cid:76)(cid:70)(cid:72)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)(cid:15)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:41)(cid:76)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:50)(cid:73)(cid:192)(cid:70)(cid:72)(cid:85)
and Treasurer 

Joel Meyer
Executive Vice President Intellectual Property

Tony Rodriguez
(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:57)(cid:76)(cid:70)(cid:72)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)(cid:15)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:55)(cid:72)(cid:70)(cid:75)(cid:81)(cid:82)(cid:79)(cid:82)(cid:74)(cid:92)(cid:3)(cid:50)(cid:73)(cid:192)(cid:70)(cid:72)(cid:85)

TRANSFER AGENT

Broadridge Corporate Issuer Solutions, Inc.
P.O. Box 1342
Brentwood, NY 11717

(866) 321.8022
shareholder@broadridge.com
www.broadridge.com