2 0 0 9 A N N U A L R E P O R T
25 YEARS OF SATISFYING CURIOSITY
CANADA
UNITED STATES
LATIN AMERICA
The world’s #1 nonfi ction media company
MORE THAN 100 WORLDWIDE
NETWORKS
IN OVER 170 COUNTRIES AND
38 LANGUAGES
UNITED KINGDOM
EUROPE
MIDDLE EASTST
AFRICA
ASIA
AUSTRALIA
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
DEAR SHAREHOLDERS,
As Discovery Communications celebrates our 25th
anniversary in 2010, we are proud to report that the state of
the company is strong and we are well positioned to deliver
value for our shareholders by building upon our mission of
satisfying curiosity and making a difference as the world’s
number one nonfi ction media company.
This past year, in the face of the most challenging economic
environment in a generation, Discovery was able to
increase top-line revenue and diligently cut costs, leading to
double-digit adjusted OIBDA and free cash fl ow growth.
Overall, for the year, total revenue increased 2% to $3,516
million, primarily driven by 4% growth at U.S. Networks
and 3% growth at International Networks. Despite the
challenging economy, Discovery was able to grow revenue
every quarter in 2009. Adjusted OIBDA in 2009 increased
12% to $1,464 million led by 8% growth at U.S. Networks
and 16% growth at International Networks. Adding to
these accomplishments, Discovery Communications also
was named to FORTUNE magazine’s list of the “World’s
Most Admired Companies.” Discovery ranked #2 in the
Entertainment Industry, demonstrating the strength of our
brand, workforce and leadership.
Discovery’s success in 2009 was a testament to the
company’s strong execution, as well as the fundamental
strategic advantages that we believe will contribute to
expanded growth in 2010. These include:
Balanced and Diverse Revenue Streams
Nearly 50% of Discovery’s revenue is generated from
recurring subscriber fees through multi-year contractual
relationships with our distribution partners. This long-cycle
revenue provides top-line sturdiness and helps insulate the
company from choppy and diffi cult environments, such
as we experienced this past year. Importantly, Discovery’s
revenue is also geographically diverse with more than one
third generated outside of the U.S., including many of the
fastest-growing pay-TV markets in the world.
For 2009, Discovery U.S. networks capitalized on the
escalators embedded in our affi liate contracts, as well as
the 5% expansion of the subscriber base primarily from
further penetration of our digital networks, to deliver
6% affi liate revenue growth. Internationally, Discovery’s
networks leveraged the continued secular growth trends of
pay-TV around the globe to expand its subscriber base and
deliver 9% affi liate revenue growth, excluding the impact of
foreign currency fl uctuations.
Given the opportunities to further expand Discovery’s
leadership overseas, near the end of 2009, we announced
that 18-year veteran Mark Hollinger would assume total
oversight of our international businesses. Elevating this
function and placing it in the hands of one of our most
experienced and capable leaders demonstrates our
commitment and steadfast approach to expanding both our
international revenues and margins.
Brand Strength and Ratings Momentum
Another advantage for Discovery in 2009 was the strength
of the company’s brand portfolio and our investment in
high-quality content. In the U.S., every one of Discovery’s
rated channels grabbed additional viewers in 2009 and
ratings for the portfolio as a whole grew in every quarter.
Primetime ratings delivery across Discovery’s domestic
networks was up 8% among key demographics in 2009.
This ratings strength enabled Discovery to post U.S.
advertising revenue growth of 2% in 2009, despite the weak
ad market.
Helping to drive this growth was strong performance at
TLC, which had its highest audience in fi ve years and is now
a top 10 network for women with 10 shows averaging over
one million total viewers. Animal Planet also performed
strongly, increasing its viewership 16% among adults
25-54 and delivering its best ratings in six years. Finally,
Investigation Discovery (ID) has grown its target audience
nearly 200% since its January 2008 debut. All of these
networks continue to perform strongly year-to-date in 2010.
Similarly, the international networks experienced
double-digit viewership increases in 2009 across EMEA,
Latin America and Asia-Pacifi c, which translated into 10%
advertising growth, excluding foreign currency. This
momentum positions the company to capture an even larger
share of international advertising revenue as local economies
around the world continue to improve in 2010.
With a goal of super-charging our brands and marketing
and accelerating our ratings momentum, we recruited Peter
is currently Discovery Kids. Discovery also invested
in organic growth with successful new brands like
Investigation Discovery, with the goal of capitalizing on
our U.S. distribution strength with meaningful brands that
can sustain long-term growth.
Lastly, at the beginning of 2010, Discovery announced
a partnership with Sony and IMAX to launch the fi rst
24-hour 3D television network. This announcement was
a continuation of Discovery’s long heritage of innovation,
which began with the launch of Discovery Channel in 1985,
the fi rst suite of digital cable networks in 1996 and the fi rst
24-hour HD channel in 2002.
This past year was challenging, but ultimately made the
company stronger, as Discovery delivered on expectations,
achieved real growth, outperformed our peers and
strengthened our brand portfolio to set the stage for the
next generation of growth. As we head into 2010, in what
we anticipate will be an improved operating environment,
we believe strongly that the company’s sustained ratings
momentum, distribution strength and the leaner cost
structure position Discovery to deliver another strong
performance in the year ahead.
Thank you for your continued support.
Liguori, one of the best marketing minds and programming
talents in the industry, to serve as Chief Operating Offi cer.
Already, Peter’s creative leadership is taking hold, as
evidenced by the company’s fi rst-ever cross-network
simulcast of the premiere episode of LIFE, the follow-up
series to PLANET EARTH, across seven of our U.S.
networks, with an additional six HD simulcasts.
Operating Flexibility and Cost Management
The fi nal strategic advantage that boosted Discovery in
2009 was the company’s operating fl exibility and stringent
focus on reducing our cost structure. Throughout the
year, the company took signifi cant steps to restructure the
workforce, refi ne marketing spending and reduce research
costs, while continuing to invest in quality content for our
networks.
The net result of these efforts was a 2% reduction in
operating expenses, with programming investments
more than offset by reductions in SG&A spending.
When combined with revenue growth, this resulted
in real operating leverage with our operating margins
expanding to 42%. In the year ahead, we plan to further
invest in our brands and original content, but the focus
will remain on success-based investment that generates
a return. As a result, we expect margins to continue to
rise driven primarily by revenue expansion and a focus on
maintaining a stable cost base, rather than largely through
cost reductions.
Looking Toward the Future
We also moved aggressively this past year to better
position Discovery for long-term growth. The highest
profi le of these initiatives was the continuing preparation
for the January 1, 2011, launch of OWN: THE OPRAH
WINFREY NETWORK. In early 2010, OWN announced
fi ve series that will be part of the network’s initial slate,
including a behind-the-scenes series featuring Oprah
Winfrey that will document the last season of The Oprah
Winfrey Show.
Additionally, in 2009, Discovery formed a joint venture
with Hasbro to launch a new children’s and family
entertainment network, The Hub, in 2010, on what
John S. Hendricks
Founder and Chairman
David M. Zaslav
President and Chief
Executive Offi cer
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
25 YEARS OF DISCOVERY
Since the launch of Discovery Channel in 1985, Discovery
Communications has been dedicated to the original
mission of Founder and Chairman John Hendricks – to
satisfy curiosity and make a difference in people’s lives
with the highest quality content, services and products
that entertain, engage and enlighten.
Now, as Discovery embarks on its 25th anniversary
year, we celebrate the “wow” moments and milestones
that have taken us from a single network in fewer
than 200,000 U.S. homes to the world’s number one
nonfi ction media company reaching nearly 1.5 billion
cumulative subscribers in nearly 40 languages and more
than 170 countries around the globe.
TH E JOU R N E Y B EGI N S
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
1985
1986
Discovery Channel launches in the U.S.
Discovery Channel celebrates a successful fi rst
reaching 156,000 subscribers.
anniversary serving seven million subscribers.
The fl agship Discovery Channel made its debut on
June 17, 1985, with the airing of ICEBERG ALLEY,
featuring high-quality images of some of the most
awe-inspiring natural objects on the planet.
The launch of Discovery Channel – the company’s most
widely distributed global brand – marked a new era in
television, introducing cable’s fi rst nonfi ction network
devoted to satisfying curiosity and making a difference
with high-quality content that entertains, engages
and enlightens.
The stunning visuals captured in ICEBERG ALLEY, and
the airing of the fi rst live television from the Soviet
Union two years later, set the stage for future iconic
Discovery Channel specials, such as BLUE PLANET,
PLANET EARTH and 2010’s LIFE, all of which empower
viewers to explore their world in ways that were never
before possible.
1987
RUSSIA: LIVE FROM THE INSIDE airs on Discovery
Channel, providing U.S. viewers with 66 hours of live
Soviet television.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
1988
SHARK WEEK, the fi rst-ever branded programming event
on cable television, debuts on Discovery Channel.
The 1988 launch of SHARK WEEK, a week-long themed
event, fed viewers’ hunger for knowledge about
one of the ocean’s most notorious predators.
Premiering during the time between traditional
television seasons, SHARK WEEK has enjoyed strong
ratings since its debut.
Classic SHARK WEEK moments have included footage
of huge great whites bursting out of the water and 10
feet into the air – shown for the very fi rst time during
SHARK WEEK. Since its debut, SHARK WEEK also
has partnered with the world’s most renowned shark
experts and experienced underwater cinematographers
to bring viewers the latest information about protecting
and preserving these fascinating creatures.
Now entering its 23rd year, SHARK WEEK remains one
of Discovery Channel’s most highly anticipated annual
events. The iconic image of a great white shark stalking
the ocean for prey has become synonymous with
the channel; and the themed weekly event strategy
that SHARK WEEK successfully introduced is now a
common practice across the industry.
1989
Discovery launches its international business with the
Discovery Channel airs its fi rst original program,
debut of Discovery Channel in the UK and Scandinavia.
IVORY WARS.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
The 1991 acquisition of TLC – then known as The Learning Channel – provided
Discovery with a second U.S. cable platform, presaging an aggressive growth
strategy that would see the company’s portfolio expand to 13 networks in the U.S.
and more than 100 networks in over 170 countries around the world.
Starting with a mission to bring a world of ideas to viewers, TLC has evolved into
cable’s premier platform for showcasing the unique and colorful human experience,
and bringing viewers into characters’ lives with great respect.
As a top 10 network with women, TLC provides an excellent complement to Discovery
Channel’s male-skewing audience demographic for Discovery’s advertising clients.
In 2009, TLC had an unprecedented 10 series that averaged a 1.0 household rating or
higher, including returning hits like WHAT NOT TO WEAR and new breakout series like
CAKE BOSS, which was a top fi ve program for women 25-54 in its debut season.
1991
1992
The Learning Channel (TLC) is acquired and
Discovery Channel airs the landmark series
relaunched with a devotion to making a world
IN THE COMPANY OF WHALES, fi lmed in 15
of ideas accessible to viewers.
countries and several oceans.
1993
Discovery Networks International continues
global expansion with a weekly programming
block in Japan.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
In 1996, Animal Planet became Discovery’s third advertiser-supported U.S. network
and second international brand showcasing the wonders of the animal world.
Today, Animal Planet immerses viewers around the globe in the full range of life in
the animal kingdom with a rich and visceral approach that brings viewers fi rsthand
into the life and death drama of the natural world.
In 2009, Animal Planet enjoyed its most successful year in more than six years
in key demographics in the U.S., including the two best performing series in the
network’s history, WHALE WARS and RIVER MONSTERS.
1994
1995
Discovery extends its international reach with the
Discovery extends its brand reach with the publication
introduction of Discovery Channel in the Asia-Pacifi c
of the inaugural Discovery Channel Catalog featuring
and Latin America regions.
products inspired by the network’s programming.
Discovery continued its heritage of innovation
in 1996 with the launch of the industry’s fi rst
suite of networks on digital cable. The suite
included Science Channel, the only network
devoted entirely to science and science news.
In 2009, Science Channel was the fastest
growing non-kids, non-sports, ad-supported
cable network in the U.S. among households.
It has recorded four consecutive quarters of
year-over-year growth in key demographics,
including its best series debut ever among
persons 25-54 with SCI FI SCIENCE and
its largest program delivery ever among
households with PUNKIN CHUNKIN.
1996
Animal Planet, Discovery’s third advertiser-supported
Discovery announces plans to launch the fi rst suite of
network, launches in the U.S.
digital cable networks, including Science Channel.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
In 1997, Discovery further embraced the original mission of Founder and Chairman
John Hendricks to satisfy curiosity and make a difference with the launch of the
Discovery Channel Global Education Partnership (DCGEP), a public nonprofi t
organization dedicated to harnessing the power of television in under-resourced
schools around the world to improve student learning, teacher effectiveness, access
to information and community involvement in the schools.
Over the past 13 years, DCGEP has delivered educational opportunities to more
than 700,000 children. Through partnerships with Discovery, Chevron and the
Coca-Cola Africa Foundation, DCGEP now operates 241 learning centers in 16
countries. In 2009, DCGEP and Chevron were recognized for their work with the
2009 Partnership Award from the U.S. Chamber of Commerce Business Civic
Leadership Center.
In honor of its 25th anniversary in 2010, Discovery employees will be
conducting a global IMPACT volunteerism day and the company has launched
www.DiscoveryOurImpact.com, a website dedicated to showcasing all of the
ways in which Discovery and its employees make a positive impact on the planet.
1997
1998
Discovery Channel Global Education Partnership is
launched with the opening of its fi rst learning center
in South Africa.
Discovery en Español launches as Discovery’s fi rst
Spanish-language network in the U.S. In 2009,
Discovery en Español recorded double-digit growth
in key demographics, out-delivering many sports
and youth-driven music networks and ranking as the
number two Hispanic pay-TV network in the U.S.
Discovery Health launches in U.S., providing trusted
information to help viewers take better control of health
and wellness issues.
The Discovery Channel Young Scientist Challenge de-
buts in Washington, DC, naming the fi rst middle school
student as “America’s Top Young Scientist.” The compe-
tition enters its 11th year in 2010 through a partnership
with 3M as the Discovery Education 3M Young Scientist
Challenge.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
2000
Three-hour special WALKING WITH DINOSAURS
Discovery Channel reaches the 100 million
on Discovery Channel sets the all-time cable ratings
households mark outside of the U.S., bringing its
record and remains the most-viewed telecast in the
combined domestic and international reach to
channel’s history.
178 million households.
An early entrant onto the international pay-TV landscape, Discovery has been on
the ground in international markets for over 20 years, building the relationships,
technical capabilities and scale required to grow a profi table and effi cient global
business. Today, Discovery Networks International distributes a diversifi ed portfolio
of 20 factual, lifestyle and entertainment brands to approximately 970 million
cumulative subscribers in 38 languages and more than 170 countries.
With regional operations in the UK, EMEA (Europe, Middle East and Africa),
Asia-Pacifi c and Latin America that span some of the world’s fastest growing pay-TV
markets, Discovery continues to grow its distribution base, build local advertising
sales capabilities and further strengthen the programming and category leadership
of its brands around the world.
In 2009, Discovery’s international audience increased 18% over the prior year and
averaged more than one million adult 25-54 viewers in primetime around the world.
Viewership for the fl agship Discovery Channel grew 15% and the channel remained
the top factual network in the majority of international markets. Discovery Kids and
Discovery Home & Health also remained top networks for women and children in
Latin America.
Most recently, Discovery has begun the international rollout of TLC, its fl agship
female lifestyle brand. TLC is expected to reach more than 100 million households
in 75 markets by Spring 2011, making it the most widely distributed female lifestyle
channel brand in pay-TV.
2002
BLUE PLANET: SEAS OF LIFE premieres on
HD Theater launches as the fi rst 24-hour high-defi nition
Discovery Channel.
network in the U.S. to broadcast all of its content in
brilliant 1080i and 5.1 digital surround sound.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
Discovery furthered its commitment to lifelong
learning and student achievement in 2004 with the
launch of Discovery Education, offering a suite of
curriculum-based tools designed to foster student
achievement, as well as educator enhancement
resources such as assessment services, professional
development and a nationwide teacher community
that promotes the integration of media and technology
in the classroom.
Today, Discovery Education streaming, an online
video-on-demand service, delivers approximately
9,000 digital videos and 70,000 content-specifi c video
clips correlated to state K-12 curriculum standards to
approximately 60,000 public and private K-12 schools
serving over one million teachers in the U.S.
Discovery Education Science offers elementary and
middle schools dynamic science content, virtual labs,
simulations and more. Discovery Education Health
is a robust health/prevention library that focuses
on building life skills. Discovery Education also
provides educational services globally and works with
corporate, nonprofi t and foundation partners to create
curriculum programs and to support broad-based
student initiatives.
2003
TRADING SPACES: 100 GRAND draws over nine million viewers on TLC,
the highest-rated program on the network at that time.
FitTV, the fi rst 24-hour TV network devoted to fi tness launches in the U.S.
2004
Discovery Education is
created as a source for
next-generation video-
based learning that today
is the leading provider to
U.S. K-12 schools.
2005
Discovery announces plans to roll out fi rst international
HD network. Today, Discovery is a leading international
provider of HD content, with HD channels in 61
markets around the world.
Military Channel, the only network devoted to
military subjects, launches in the U.S. Military
Channel delivered its best performance ever in
2009 across key demographics.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
Introduced in June 2008, Planet Green and its two
robust websites PlanetGreen.com and TreeHugger.
com, offer unique, original, insightful, inspiring and
entertaining content related to how we can evolve to
live a better, brighter future. Planet Green’s unique
programming, digital tools and content will enlighten,
empower and most certainly, entertain.
In 2009, Discovery and President and CEO David Zaslav
were recognized as “Forces for Nature” by the Natural
Resources Defense Council (NRDC) for the launch
of Planet Green and Discovery’s 25-year tradition of
embracing “green” as a corporate value. Programming
highlights on Planet Green in 2009 included
OPERATION WILD, LIVING WITH ED, WA$TED and
the REEL IMPACT weekly fi lm series.
2007
Discovery Channel’s award-winning 11-episode
PLANET EARTH becomes the most watched cable
event of all time.
Discovery Familia introduced as second U.S. Spanish-
language network.
Discovery expands digital media portfolio with the
acquisition of HowStuffWorks.com, adding to a
portfolio of digital media properties – including
Petfi nder.com, Treehugger.com and 16 U.S. brand
destinations – that now attracts approximately
40 million cumulative unique monthly visitors.
Since its debut in January 2008, Investigation Discovery (ID) has been the fastest growing ad-supported
cable network among women 25-54. ID is the source for fact-based investigative content about culture,
history and the human condition. Providing the highest quality investigative programming focused
on fascinating stories of human nature from the past to the present, ID’s in-depth documentaries and
series challenge viewers on important issues shaping our culture and defi ning our world.
ID delivered a string of ratings successes in 2009, including its best original series debut with ON THE
CASE WITH PAULA ZAHN, its best original telecast with the season one fi nale of THE SHIFT and its best
special premiere with ID INVESTIGATES: THE MADOFF MYSTERY. ID also expanded internationally,
rolling out in more than 20 markets across the UK and Europe.
2008
Investigation Discovery (ID) launches as the source for
fact-based investigative content.
Planet Green debuts as the fi rst 24/7 network devoted
to sustainability and the planet.
Discovery Communications begins trading as a public
company on Nasdaq stock exchange.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
2009
2010
Discovery announces “CURIOSITY: The Questions
Discovery Communications, Sony Corporation
of Life,” a landmark, 60-episode television series
and IMAX announce joint venture to bring 3D to
spearheaded by Discovery Founder and Chairman
the home with the launch of a dedicated 24/7 3D
John Hendricks and designed to tackle the
television channel.
fundamental questions and underlying mysteries
of our time, debuting in 2011.
Continuing in the tradition of ground-breaking natural history documentary specials
like BLUE PLANET and PLANET EARTH, Discovery Channel premiered LIFE in 2010.
Narrated by global media leader and philanthropist Oprah Winfrey, the epic
television series LIFE is the defi nitive exploration of our planet’s living things and
their spectacular, bizarre and fascinating behaviors.
Epic in scope, yet intimate in its storytelling, LIFE was more than four years in the
making, with over 3,000 days of fi lming in the fi eld, spanning every continent and
every habitat. Each episode focused on a different animal or plant group, engrossing
viewers with never-before-seen behaviors using the latest in state-of-the-art
high-defi nition fi lming techniques.
From strange creatures, such as the star-nosed mole that hunts underwater using
bubbles to smell its prey, to grand spectacles, like millions of fruit bats darkening
the Zambian sky, LIFE tells mind-blowing stories of survival with drama, humor
and suspense.
2011
LIFE, the followup to the award-winning PLANET
Discovery Communications and Oprah Winfrey
EARTH, premieres on Discovery Channel.
launch OWN: The Oprah Winfrey Network.
Discovery Communications and Hasbro, Inc., launch
The Hub children’s network.
DISCOVERY COMMUNICATIONS 2009 ANNUAL REPORT
BOARD OF DIRECTORS
EXECUTIVE OFFICERS
John S. Hendricks
Founder and Chairman
David M. Zaslav
President and CEO
Peter Liguori
Chief Operating Offi cer
Senior Executive Vice President
Adria Alpert Romm
Senior Executive Vice President
Human Resources
Bruce Campbell
President
Digital Media and
Corporate Development
Thomas Colan
Executive Vice President
Chief Accounting Offi cer
Mark Hollinger
President and CEO
Discovery Networks International
Joseph A. LaSala, Jr.
General Counsel and Secretary
Senior Executive Vice President
Brad Singer
Chief Financial Offi cer and Treasurer
Senior Executive Vice President
John S. Hendricks
Founder and Chairman
Discovery Communications
Robert R. Beck
Independent Financial
Consultant
Robert R. Bennett
Managing Director
Hilltop Investments
Paul A. Gould
Managing Director
Allen & Company, LLC
Lawrence “Larry” S. Kramer
Adjunct Professor
Syracuse University
Dr. John C. Malone
Chairman
Liberty Media Corporation and
Liberty Global, Inc.
Robert J. Miron
Chairman
Advance/Newhouse Communications
Steven A. Miron
CEO
Bright House Networks
J. David Wargo
President
Wargo & Company, Inc.
M. LaVoy Robison
Executive Director
The Anschutz Foundation
David M. Zaslav
President and CEO
Discovery Communications
CONTINUING TO DISCOVER YEAR AFTER YEAR...
FINANCIAL INFORMATION
DISCOVERY COMMUNICATIONS, INC.
TABLE OF CONTENTS
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Submission of Matters to a Vote of Security Holders
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities
Selected Financial Data
Management’s Discussion and Analysis of Results of Operations and Financial Condition
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services
Exhibits and Financial Statement Schedules
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PART I
ITEM 1.
ITEM 1A.
ITEM 1B.
ITEM 2.
ITEM 3.
ITEM 4.
PART II
ITEM 5.
ITEM 6.
ITEM 7.
ITEM 7A.
ITEM 8.
ITEM 9.
ITEM 9A.
ITEM 9B.
PART III
ITEM 10.
ITEM 11.
ITEM 12.
ITEM 13.
ITEM 14.
PART IV
ITEM 15.
ITEM 1.
Business.
Overview
PART I
Discovery Communications, Inc. (“Discovery”, “we”, “us” or “our”) is a leading global media and entertainment company. We
were formed on September 17, 2008, in connection with Discovery Holding Company (“DHC”) and Advance/Newhouse
Programming Partnership (“Advance/Newhouse”) combining their respective ownership interests in Discovery Communications
Holding, LLC (“DCH”) and exchanging those interests with and into Discovery. Prior to September 17, 2008, DCH was a stand-alone
private company, which was owned approximately 66 2/3% by DHC and 33 1/3% by Advance/Newhouse. As a result of this transaction
we became the successor reporting entity to DHC under the Securities Exchange Act of 1934, as amended.
As one of the world’s largest nonfiction media companies, we provide original and purchased programming across multiple
distribution platforms in the United States (“U.S.”) and more than 170 other countries. Led by the flagship Discovery Channel, one of
the first nonfiction cable networks and our most widely distributed global brand, Discovery enables people to explore the world and
satisfy their curiosity through more than 100 worldwide networks offering customized programming in 38 languages. In addition to
Discovery Channel, our global portfolio includes prominent television brands such as TLC, Animal Planet, Science Channel,
Investigation Discovery, Planet Green, Discovery Travel and Living, Discovery Home and Health and HD Theater, as well as leading
consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com.
Our media content spans genres including science, exploration, survival, natural history, sustainability of the environment,
technology, anthropology, paleontology, history, space, archaeology, health and wellness, engineering, adventure, lifestyles and
current events. This type of programming tends to be culturally neutral and maintains its relevance for an extended period of time. As
a result, our content translates well across international borders and is made even more accessible through extensive use of dubbing
and subtitles in local languages, as well as the creation of local programming tailored to individual market preferences.
Our content is designed to target key audience demographics and the popularity of our programming offers a reason for
advertisers to purchase time on our channels. Our audience ratings are a key driver in generating advertising revenue and creating
demand on the part of cable television operators, direct-to-home (“DTH”) satellite operators and other content distributors to deliver
our programming to their customers.
We have an extensive library of programming and footage that provides a source of content for creating new services and
launching into new markets and onto new platforms. Generally, we own most or all rights to the majority of this programming and
footage, which enables us to exploit our library to launch new brands and services into new markets quickly without significant
incremental spending. Our programming can be re-edited and updated in a cost-effective manner to provide topical versions of subject
matter that can be utilized around the world.
In addition to growing distribution and advertising revenue for our branded channels, we are focused on extending content
distribution across new distribution platforms, including brand-aligned web properties, mobile devices, video-on-demand and
broadband channels, which provide promotional platforms for our television programming and serve as additional outlets for
advertising and affiliate sales. We also operate internet sites including HowStuffWorks.com, Petfinder.com, and Treehugger.com that
provide supplemental news, information and entertainment aligned with our television programming.
We also are utilizing our programming assets to take advantage of the growing demand for high definition (“HD”) programming
in the U.S. and throughout the world. In 2009, we provided HD simulcasts of six of our U.S. Networks (Discovery Channel, TLC,
Animal Planet, Science Channel, Investigation Discovery and Planet Green), in addition to our stand-alone U.S. HD Theater channel.
In 2009, we also expanded our international HD operations to include HD channels (Discovery HD, Animal Planet HD and TLC HD)
in 61 markets outside of the U.S., making us one of the leading international providers of HD programming, based on the number of
markets we serve. We believe we are well positioned to take advantage of the accelerating growth in sales of HD televisions and the
expanding distribution of HD channels around the world. Where we operate HD simulcasts of our networks, we also benefit from the
ability to aggregate standard and HD audiences for advertising sales purposes. In January 2010, we announced our intent to form a
joint venture with Sony Corporation and IMAX Corporation to launch a 24-hours-a-day, 7-days-a-week, three-dimensional (“3-D”)
channel in the U.S., positioning us to capitalize on the recent success of 3-D feature films and projected growth in sales of 3-D
television sets.
Our strategy is to deliver sustainable long-term growth through the development of high-quality media brands that build
consumer viewership, optimize distribution revenue and capture advertising sales. In addition, we are focused on maximizing the
overall efficiency and effectiveness of our global operations through collaboration and innovation across operating units and regions
around the world, and across all television and digital media.
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In line with this strategy, our specific priorities include:
• Maintaining our focus on creative excellence in nonfiction programming and expanding the portfolio’s brand entitlement
by developing compelling content that promotes audience growth, builds advertising relationships and has global utility.
•
•
Leveraging our distribution strength in the U.S. — with three channels each reaching more than 95 million subscribers in
the U.S. and Canada and five channels each reaching between 50 million and 75 million subscribers in the U.S. and
Canada — to create or reposition additional branded channels and businesses that can sustain long-term growth and
occupy a desired programming niche with strong consumer appeal.
Increasing the value of our distribution strength outside of the U.S. – with at least two channels in more than 170 countries
around the world – to maintain a leadership position in nonfiction entertainment in international markets and build
additional branded channels and businesses that can sustain long-term growth. This includes expanding local advertising
sales capabilities, creating licensing and digital growth opportunities, utilizing broadcast and other additional distribution
opportunities in select markets, and leveraging operating efficiencies through development and promotional collaboration
between the U.S. Networks and International Networks segments.
• Developing and growing compelling content experiences on new platforms that are aligned with our core branded
channels. Specifically, extending ownership of nonfiction entertainment to new platforms and technologies around the
world to satisfy viewers’ curiosity and enhance the consumer entertainment experience, provide new cross-platform sales
and promotional opportunities with our television networks, and create additional reach for our content by leveraging the
economies realized through programs that can be produced once and used often in both long-term and short-term formats.
Recent Developments
Accounting for Variable Interest Entities
Effective January 1, 2010, we adopted the Financial Accounting Standards Board’s (“FASB”) statement amending the
accounting for interests in a variable interest entity (“VIE”). Pursuant to the adoption of this statement, beginning January 1, 2010, we
will no longer consolidate the Oprah Winfrey Network (“OWN”) and Animal Planet Japan (“APJ”) joint ventures and will account for
our interest in these entities under the equity method of accounting. However, we continued to consolidate OWN and APJ through
December 31, 2009. Accordingly, the financial information in this Annual Report on Form 10-K includes the financial position and
operating results of OWN and APJ for 2009 and 2008. Beginning in 2010, we will apply the provisions of the new statement
retrospectively to financial information for all periods presented by recasting prior period results to conform to the new presentation.
Additional financial information related to OWN and APJ as well as the impact of adopting the new statement is set forth in Item 7
and Note 2 to the accompanying consolidated financial statements in Item 8 of this Annual Report on Form 10-K.
Reportable Segments
Effective January 1, 2010, we realigned the Discovery Commerce business from the Commerce, Education, and Other reporting
segment into the U.S. Networks reporting segment. In connection with this realignment we changed the name of our Commerce,
Education, and Other reporting segment to Education and Other. The financial information in this Annual Report on Form 10-K has
not been recast to reflect the realignment. Accordingly, the results of operations for the Discovery Commerce business are included in
the financial results for the Commerce, Education, and Other segment. Beginning in 2010, we will include the Discovery Commerce
business in the financial results for the U.S. Networks segment and will recast prior period results to conform to the new presentation.
Hasbro-Discovery Joint Venture
On May 22, 2009, we formed a 50-50 joint venture with Hasbro, Inc. (“Hasbro”) that will operate a television network and
website dedicated to high-quality children’s and family entertainment and educational programming. In connection with the
arrangement, Discovery contributed the U.S. Discovery Kids Network (“Discovery Kids”) to the joint venture. Additionally, Hasbro
acquired a 50% ownership interest in the joint venture for a cash payment of $300 million and a tax receivables agreement collectible
over 20 years valued at $57 million, which resulted in a total gain of $252 million. The rebranded network, the Hub, is scheduled to
premiere in late 2010. Additional information regarding the joint venture is set forth in Note 4 to the accompanying consolidated
financial statements.
Discovery Commerce Business
In April 2009, we completed the transition of our commerce business to a licensing model by outsourcing the commerce direct-
to-consumer operations including our commerce website, related marketing, product development and fulfillment to a third party in
exchange for royalties. The new structure for our commerce business enables us to continue offering high quality DVD programming
as well as many merchandise categories leveraging both licensed and make and sell products.
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Segment Information
In 2009, we operated through three segments: (1) U.S. Networks, (2) International Networks, and (3) Commerce, Education, and
Other. Financial information related to our operating segments is set forth in Note 23 to our consolidated financial statements found in
Item 8 of this Annual Report on Form 10-K.
U.S. Networks
Reaching approximately 724 million cumulative subscribers (defined below) primarily in the U.S. as of December 31, 2009, and
having one of the industry’s most widely distributed portfolios of brands, U.S. Networks delivers 11 cable and satellite television
channels primarily in the U.S. The portfolio includes three channels that each reach more than 95 million subscribers (defined below)
and five channels that each reach between 50 and 75 million subscribers.
Our U.S. networks are wholly-owned except for Discovery Kids, which is operated through a 50-50 joint venture between us
and Hasbro. Currently, we own and operate the Discovery Health Channel. However, pursuant to our joint venture arrangement for
OWN, we will contribute our interest in the Discovery Health Channel to OWN, which is expected to occur in 2011.
Subscriber numbers set forth in this Annual Report on Form 10-K include both wholly-owned networks and networks operated
by joint ventures and are according to The Nielsen Company, except for Discovery Kids, Planet Green, FitTV and HD Theater, where
Nielsen data is either not available and/or internal data are used. As used herein, a “subscriber” is a single household that receives the
applicable Discovery channel from its cable television operator, DTH satellite operator, or other television provider, including those
who receive our networks from pay-television providers without charge pursuant to various pricing plans that include free periods
and/or free carriage. The term “cumulative subscribers” refers to the collective sum of the total number of subscribers to each of our
channels. By way of example, two households that each receive five of our networks from their television provider represent two
subscribers, but 10 cumulative subscribers.
The networks operated by the U.S. Networks segment include:
Discovery Channel
• Discovery Channel reached approximately 100 million subscribers in the U.S. as of December 31,
2009.
• Discovery Channel is dedicated to creating high-quality nonfiction content that informs and
entertains viewers about the wonder and diversity of the world. The network offers a mix of genres
including science and technology, exploration, adventure, history and in-depth, behind-the-scenes
glimpses at the people, places and organizations that shape and share our world.
• Programming highlights on Discovery Channel include Deadliest Catch, MythBusters, Dirty Jobs,
Man Vs. Wild, Storm Chasers, Swamp Loggers, Pitchmen and Colony. Discovery Channel is also
home to specials and mini-series, including the critically acclaimed Planet Earth, When We Left
Earth: The NASA Missions and Discovering Ardi.
• Target viewers are adults ages 25-54, particularly men.
• Discovery Channel is simulcast in HD.
TLC
• TLC reached approximately 99 million subscribers in the U.S. as of December 31, 2009. TLC also
reached approximately 8 million subscribers in Canada, according to internal data.
• TLC features docu-series and reality-based programming about the lives of real-life extraordinary
characters.
• Programming highlights on TLC include Cake Boss, Little Couple, What Not to Wear, Little People,
Big World, Police Women of Broward County, Say Yes to the Dress, LA Ink and 18 Kids and
Counting.
• Target viewers are adults ages 18-49, particularly women.
• TLC is simulcast in HD.
5
Animal Planet
• Animal Planet reached approximately 96 million subscribers in the U.S. as of December 31, 2009.
• Animal Planet provides a full range of programming related to life in the animal kingdom with
content that offers animal lovers and pet owners access to a centralized online, television and
mobile community for entertainment and information.
• Programming highlights on Animal Planet include Whale Wars, River Monsters, I’m Alive,
Monsters Inside Me, Pit Bulls and Parolees and Dogs 101.
• Target viewers are adults ages 25-54.
• Animal Planet is simulcast in HD.
Discovery Health
• Discovery Health reached approximately 74 million subscribers in the U.S. as of December 31,
2009.
• Discovery Health provides information that helps viewers better understand health and wellness
issues. From pregnancy and parenting to diet and disease prevention, Discovery Health delivers
real-life stories.
• In 2011, Discovery Health will be repositioned as OWN through a 50-50 joint venture between
Discovery and Harpo, Inc. OWN will be a multi-platform venture, including the OWN television
network and Oprah.com, designed to entertain, inform and inspire people to live their best lives.
• OWN will build on Discovery Health’s target audience of women ages 25-54.
Discovery Kids
• Discovery Kids reached approximately 51 million subscribers in the U.S. as of December 31, 2009.
• Discovery Kids allows kids of all ages (from preschoolers to ‘tweens and teens) to explore the
world from their point of view. The network provides programming that enables kids to learn about
science, adventure, exploration and natural history through documentaries, reality shows, scripted
dramas and animated stories.
• In late 2010, Discovery Kids will be repositioned as THE HUB through a 50-50 joint venture
between Discovery and Hasbro. The network will feature original animation programming, game
shows and live-action series and specials, including content drawn from Hasbro’s portfolio of
entertainment and educational properties, content from Discovery’s extensive library of award-
winning children’s educational programming, and third-party acquisitions.
• Target viewers are children ages 3-12 and families.
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Science Channel
• Science Channel reached approximately 62 million subscribers in the U.S. as of
December 31, 2009.
• Science Channel immerses viewers in the possibilities of science, from string theory and futuristic
cities to accidental discoveries and outrageous inventions. The network celebrates the trials, errors
and moments that change our human experience.
• Programming highlights on Science Channel include How It’s Made, Space Week, Sci Fi Science:
Physics of the Impossible, How Do They Do It?, Build It Bigger, and Punkin Chunkin.
• Target viewers are men ages 25-54.
• Science Channel is simulcast in HD.
Planet Green
• Planet Green reached approximately 48 million subscribers in the U.S. as of December 31, 2009.
• Planet Green targets viewers who want to understand how humans impact the planet and how to
live a more environmentally sustainable lifestyle. The network offers unique, original and insightful
content related to how we can evolve to live a better, brighter future.
• Programming highlights on Planet Green include Operation Wild, Living with Ed, Conviction
Kitchen, Blood, Sweat and Takeaways, Wasted, and the Reel Impact weekly film series.
• Target viewers are adults ages 18-54.
• Planet Green is simulcast in HD.
Investigation Discovery
• Investigation Discovery reached approximately 55 million subscribers in the U.S. as of
December 31, 2009.
• Investigation Discovery is a source for fact-based investigative content about culture, history and
the human condition, and provides investigative programming focused on stories of human nature
from the past to the present, documentaries, and series that challenge viewers on important issues
shaping our culture and defining our world.
• Programming highlights on Investigation Discovery include On the Case with Paula Zahn, The
Bureau, Disappeared, I (Almost) Got Away With It, and Extreme Forensics.
• Target viewers are adults ages 25-54.
• Investigation Discovery is simulcast in HD.
Military Channel
• Military Channel reached approximately 55 million subscribers in the U.S. as of December 31,
2009.
• Military Channel brings viewers real-world stories of heroism, military strategy, technological
breakthroughs and turning points in history. The network takes viewers “behind the lines” to hear
the personal stories of servicemen and women and offers in-depth explorations of military
technology, battlefield strategy, aviation and history.
• Programming highlights on Military Channel include At Sea, Special Ops Mission, Great Planes,
and Top Sniper.
• Target viewers are men ages 35-64.
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FitTV
• FitTV reached approximately 46 million subscribers in the U.S. as of December 31, 2009.
• FitTV is designed to inspire viewers to improve their fitness and well-being on their terms. FitTV
features approachable experts and shows that help real people learn how to incorporate fitness into
their busy lives.
• Target viewers are adults ages 25-54.
HD Theater
• HD Theater reached approximately 30 million subscribers in the U.S. as of December 31, 2009.
• HD Theater was one of the first nationwide 24-hours-a-day, 7-days-a-week high definition
networks in the U.S. offering content in virtually all categories of entertainment from across
Discovery’s family of networks. The network showcases programming about adventure, nature,
wildlife, history, travel, science and technology, world culture and more.
• Programming highlights on HD Theater include World Rally Championship and Mecum Auto
Auctions: Muscle Cars.
• Target viewers are adults ages 25-54, particularly men.
U.S. Networks also includes our digital media businesses in the United States, which provide cross-platform sales and
promotional opportunities with our television networks and additional reach for our content by leveraging the economies realized
through programs that can be produced once and used often in both long-term and short-term formats across multiple platforms.
Digital media features three main components:
• U.S. brand-aligned channel websites, such as Discovery.com, TLC.com and AnimalPlanet.com, and complementary
stand-alone websites: HowStuffWorks.com, an award-winning online source of explanations of how the world actually
works; Treehugger.com, an eco-lifestyle website that complements the Planet Green television network; and
Petfinder.com, a leading pet adoption destination that provides an additional promotional platform for the Animal Planet
brand. Together, these websites attracted an average of more than 36 million cumulative unique monthly visitors in 2009,
according to internal data. Discovery also offers content through a variety of online syndication partnerships.
• Discovery Mobile, which offers unique made-for-mobile short-form content and long-form episodes of popular titles
through distribution arrangements with the majority of mobile carriers in the U.S., as well as a collection of smartphone
applications and direct-to-consumer mobile websites for multiple network brands including Discovery Channel, TLC, and
Animal Planet.
• Discovery on-demand, a free video-on-demand service distributed across most major U.S. affiliates, which features full-
length programming and short-form content from Discovery’s portfolio of U.S. networks.
International Networks
Reaching approximately 685 million cumulative subscribers (defined below) in more than 170 countries outside the U.S. as of
December 31, 2009, International Networks operates one of the largest international multi-channel businesses in the media industry.
International Networks distributes a diversified portfolio of 22 brands designed to meet the needs of audiences, affiliates and
advertisers across multiple regions and markets. The segment maximizes the use of shared content and our global programming
pipeline in order to drive consumer engagement and efficiencies across all core brands, and delivers locally targeted customized
programming, on-air content and schedules in 38 languages via more than 100 localized feeds. International Networks encompasses
four locally-managed regional operations covering all major foreign pay television markets, including the United Kingdom (“U.K.”),
Europe (excluding the U.K.), Middle East and Africa (“EMEA”), Asia-Pacific, and Latin America, and has 29 international offices
with regional headquarters located in London, Miami and Singapore.
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International subscriber statistics include both wholly-owned networks and networks operated by joint ventures and are derived
from internal data coupled with external sources when available. As used herein, an “international subscriber” is a single household
that receives the applicable Discovery network or programming service from its cable television operator, DTH satellite operator, or
other television provider, including those who receive our networks from pay television providers without charge pursuant to various
pricing plans that include free periods and/or free carriage. The term “cumulative subscribers” outside the U.S. refers to the collective
sum of the total number of international subscribers to each of our international channels or programming services outside of the
U.S. By way of example, two international households that each receive five of our networks from their television provider represent
two subscribers, but 10 cumulative subscribers outside the U.S.
In addition to our cumulative subscribers noted above, we provide branded programming blocks in China, which are generally
provided without charge to third-party channels and represented approximately 279 million viewers as of December 31, 2009. Such
viewers have been excluded from all subscriber amounts in this Annual Report on Form 10-K.
Our international networks are wholly owned by us except (1) the international Animal Planet channels which are generally 50-
50 joint ventures with the British Broadcasting Corporation (“BBC”), (2) People+Arts, which operates in Latin America and Iberia as
a 50-50 joint venture with the BBC, and (3) several channels in Canada and Japan, which operate as joint ventures with strategic local
partners and which are not consolidated in our financial statements.
International Networks is a leader across international markets in factual multi-channel television. The portfolio consists largely
of global brands led by Discovery Channel and Animal Planet, which each reach more than 100 million homes in international
markets. Newer global digital brands in the factual portfolio include Discovery Science, which is distributed in more than
90 countries, ID: Investigation Discovery, Discovery Turbo and Discovery World. In addition, International Networks offers HD
channels for Discovery, Animal Planet and TLC in 61 international markets and is one of the industry’s leading international providers
of HD.
The networks operated by the International Networks segment include:
Network Brand
Subscribers
Network Overview
Discovery Channel
187 million subscribers Discovery Channel’s international programming includes
Animal Planet
141 million subscribers Animal Planet is the world’s only brand that immerses viewers in
documentaries, docudramas and reality formats covering topics and
themes, including human adventure and exploration, engineering,
science, history and world culture.
Discovery Travel & Living 87 million subscribers
DMAX
43 million subscribers
Discovery Science
41 million subscribers
Discovery Home & Health
36 million subscribers
Discovery Kids
28 million subscribers
ID: Investigation Discovery 10 million subscribers
HD Services
6 million subscribers
content devoted to animals.
Discovery Travel & Living provides content for adults who want to
experience the best the world has to offer by providing an eclectic
mix of programming on travel, food, design and décor.
In Germany, DMAX targets a younger male audience with a mix of
fiction and nonfiction content. It has broad distribution throughout
the country’s cable systems, reaching approximately 85% of cable
homes, but does not get subscription fees and is therefore wholly
dependent on advertising revenue.
In the U.K., DMAX is a broad-based service that combines fiction
and non-fiction content. It is distributed without a subscription fee
by both major distributors in the U.K., but is positioned in the
Entertainment section of the electronic program guide of Sky, the
largest distributor, and is intended to be a strong advertising sales
vehicle because of the concentration of viewership in Entertainment
channels.
Discovery Science network features programming that uncovers the
impact of science and technology.
Discovery Home & Health targets women who strive to be the very
best they can be in all the many demanding roles they play.
One of the leading channels in Latin America among preschoolers
and women, Discovery Kids provides a unique environment that
nurtures children’s curiosity and encourages life-long learning.
ID: Investigation Discovery offers programming that focuses on the
science of forensics and uses dramatic, fact-based storytelling to
provide in-depth analysis of investigations.
One of the leading international providers of HD networks,
International Networks offers HD services in 61 international
markets including Discovery HD, Animal Planet HD, TLC HD and
a Discovery Channel HD simulcast service in Japan and Italy.
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International Networks also distributes specialized brands developed for individual regions and markets to 106 million
subscribers including Discovery Knowledge, Shed and Quest in the U.K.; Discovery Civilization and People + Arts in Latin America
and Iberia; Discovery Real Time in the U.K., Italy and France; and Discovery Historia in Poland. In addition, International Networks
distributes two Spanish-language networks, Discovery en Espanol and Discovery Familia, that are distributed to a combined
10 million U.S. subscribers.
International Networks also operates Antenna Audio, which is the leading provider of audio, multimedia and mobile tours for
museums, exhibitions, historic sites and visitor attractions around the world. More than 19 million visitors take Antenna Audio tours
in various languages at well-known and frequented locations each year, including museums such as the Metropolitan Museum of Art,
the Musée du Louvre and Tate; historic and cultural sites including Graceland and Alcatraz; and popular destinations such as the
Statue of Liberty and Vatican.
Commerce, Education, and Other
Commerce
Commerce plays an important role in support of our overall strategic objectives by enhancing viewer loyalty through direct
interaction with our brands. Commerce is focused on extending our on-air brands and increasing the reach of our products through our
e-commerce platform and licensing arrangements. Commerce’s platforms include:
•
•
Direct-to-Consumer: includes a printed catalog and the DiscoveryStore.com e-commerce site where customers can shop
for a large assortment of our proprietary merchandise and other products. During the first quarter of 2009, we entered into
a licensing agreement with a third party for the direct-to-consumer component of our commerce business that includes a
catalog and e-commerce platform. Under the agreement, we receive royalties for merchandise sales and wholesale
payments for DVDs sold, while the third party has assumed management and operational responsibility for the
DiscoveryStore.com website and product development and fulfillment responsibility for merchandise.
Domestic Licensing and Merchandising: includes agreements with key manufacturers and retailers, including
Merchsource, Trau & Loevner, GAP Adventures, JAKKS, Toys R Us and others to develop long-term, strategic programs
that translate our network brands and signature properties into an array of merchandising opportunities. From Animal
Planet toy and pet products, Mythbusters books, DVDs and calendars to LA Ink apparel and accessories, domestic
licensing develops products that capture the look and feel of our core brands and programs.
Domestic home video/DVD licensing and merchandising also includes a strategic partnership with Gaiam, a video
distributor. Gaiam distributes Discovery’s high-quality on-air content in standard and Blu-ray format to mass and niche
retailers, including Walmart, Target and Borders.
Education
Education offers a suite of curriculum-based tools designed to foster student achievement, as well as enhancement resources
such as student assessment services, professional development and a nationwide educator community that promotes the integration of
digital media and technology in the classroom. Education services include:
•
•
Discovery Education Streaming: an online video-on-demand service that features over 10,000 digital videos and over
75,000 content-specific video clips correlated to state K-12 curriculum standards. The service is made available through
subscription services to over 55,000 public and private K-12 schools serving teachers nationwide.
Discovery Education Assessment: a service that enables K-12 educators to measure student progress toward meeting state
reading/language arts, math and science standards on an ongoing basis, provide differentiated instruction, predict student
performance, and improve student learning.
Education also works with corporate partners to create sponsored supplemental curriculum programs and to support education-
based student initiatives, such as the Discovery Education 3M Young Scientist Challenge and the Siemens We Can Change the World
Challenge.
Education also publishes and distributes content on DVD and CD-ROM through catalogs, an online teacher store, and a network
of distributors, participates in global licensing and sponsorship programs with corporate partners to create supplemental curriculum
programs and to support education-based student initiatives and supports our digital initiatives by providing educational content in
multiple formats that meet the needs of teachers and students.
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Other
Our Creative Sound Services (“CSS”) business provides post-production sound, music, mixing sound effects and other related
services to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and
interactive producers. CSS services are marketed under the brand names Todd-AO, Sound One, Soundelux, POP Sound, Modern
Music, Soundelux Design Music Group and The Hollywood Edge, with facilities in Los Angeles, New York and London.
Content Development
Our content development strategy is designed to increase viewership, maintain innovation and quality leadership, and provide
value for our distributors and advertising customers. Our production agreements fall into three categories: commissions, co-
productions and acquisitions. Commissions refer to programming for which we generally own most or all rights for at least 10 years
and, in exchange for paying all production costs, retain all editorial control. Co-productions refer to programs where we retain
significant (but more limited) rights to exploit the programs. The rights retained by us are generally in proportion to the total project
costs we pay or incur, which generally ranges from 35% to 75% of the total project cost. Co-productions are typically high-cost
projects for which neither we nor our co-producers wish to bear the entire cost or productions in which the producer has already taken
on an international broadcast partner. Acquisitions are license agreements for films or series that have already been produced.
As network distribution and revenues have grown, our program mix has matured from acquired content to sharing in co-
productions to full commissions. To minimize programming expense in the early stages, as an audience base begins to form, we use
acquired programming to a greater extent and repeat it frequently. The transition from acquired content provides for more customized
use of programming for individual networks and broader rights for re-use on television networks and new platforms.
We source content from a wide range of producers, building long-standing relationships with some of the world’s leading
nonfiction production companies, as well as consistently developing and encouraging young independent producers.
The programming schedule on our most widely distributed networks is mostly a mix of high-cost “special event” programming
combined with miniseries and regular series. Large-scale programming events such as Planet Earth, When We Left Earth: The NASA
Missions, Nefertiti Resurrected, and Walking With Cavemen bring brand prestige, favorable media coverage and substantial cross-
promotional opportunities for other content platforms. Given the success of these global programming “tent-poles” we will continue to
invest in a mix of programs that have the potential to draw larger audiences while also increasing the investment in regularly
scheduled series.
We have an extensive library of programming and footage that provides a high-quality source of programming for debuting new
services quickly without significant incremental spending. Programming can be re-edited and updated to provide topical versions of
subject matter in a cost-effective manner. Library development also provides a mechanism to share content around the world and
repurpose for display on new digital and mobile platforms.
Sources of Revenue
We earn revenue principally from (1) the receipt of affiliate fees from the delivery of nonfiction programming pursuant to
affiliation agreements with cable television operators, DTH satellite operators, and other distributors of television programming,
(2) advertising sales on our television networks and websites, and (3) product, subscription sales and services in the commerce,
education and media sound services businesses. No single customer represented more than 10% of our total consolidated revenues for
the year ended December 31, 2009.
Distribution Revenues
Distribution revenues represented 49% of our consolidated total revenues in 2009. Distribution revenue in the U.S. represented
46% of U.S. Networks revenue, and international distribution fees represented 61% of International Networks revenue in 2009.
Distribution revenue is generated through affiliation agreements with cable operators, DTH satellite operators, and other television
distributors, which typically have a term of three to seven years. These affiliation agreements generally provide for the level of
carriage our networks will receive, such as channel placement and package inclusion (whether on more widely distributed, broader
packages or lesser-distributed, specialized packages), and for payment of a fee to us based on the numbers of subscribers that receive
our networks. Upon the launch of a new channel, we may initially pay distributors to carry such channel (such payments are referred
to as “launch incentives”), or may provide the channel to the distributor for free for a predetermined length of time. We have long-
term contracts with distributors representing most cable and satellite operators around the world, including the largest operators in the
U.S. and major international distributors. In the U.S., over 90% of distribution revenue comes from the top 10 distributors, with whom
we have agreements that expire at various times in 2010 through 2017. Outside of the U.S., less than 50% of distribution revenue
comes from the top 10 distributors.
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Advertising Revenue
Advertising revenues comprised 41% of our consolidated total revenues in 2009. Advertising revenue in the U.S. represented
51% of U.S. Networks revenue, and international advertising revenue represented 29% of International Networks revenue in 2009. We
typically build network brands by securing as broad a subscriber base as possible. After obtaining sufficient distribution to provide an
attractive platform for advertising, we increase our investment in programming and marketing to build audience share and drive strong
ratings performance in order to increase advertising sales opportunities. Advertising revenue depends on the number of subscribers
receiving the service, viewership demographics, the ability to sell commercial time over a group of networks, the brand appeal of the
network and ratings as determined by third-party research companies such as The Nielsen Company. Revenue from advertising is
subject to seasonality, market-based variations, and general economic conditions. Advertising revenue is typically highest in the
second and fourth quarters. Revenue can also fluctuate due to the popularity of particular programs and viewership ratings. In some
cases, advertising sales are subject to ratings guarantees that may require us to provide additional advertising time or refunds if the
guarantees are not met.
We sell advertising time in both the upfront and scatter markets. In the upfront market, advertisers buy advertising time for the
upcoming season, and by purchasing in advance, often receive discounted rates. In the scatter market, advertisers buy advertising time
close to the time when the commercials will be run, and often pay a premium. The mix between the upfront and scatter markets is
based upon a number of factors such as pricing, demand for advertising time and economic conditions.
Our two largest networks, Discovery Channel and TLC, target key demographics that historically have been considered
attractive to advertisers, notably viewers in the 18-54 age range who are viewed as having significant spending power. Discovery
Channel’s target audience skews toward male viewers, while TLC targets female viewers, providing a demographic balance in our
portfolio for distribution and advertising clients.
We benefit by having a portfolio of networks appealing to a broad range of demographics. This allows us to create advertising
packages that exploit the strength of our large networks to benefit smaller niche or targeted networks and networks on digital tiers.
Utilizing the strength of our diverse networks, coupled with our online and digital platforms, we seek to create innovative
programming initiatives and multifaceted campaigns for the benefit of a wide variety of companies and organizations who desire to
reach key audience demographics unique to each network. We deliver customized, integrated marketing campaigns to clients
worldwide by catering to the special needs of multi-regional advertisers who are looking for integrated campaigns that move beyond
traditional spot advertising to include sponsorships, product placements and other opportunities.
We also generate advertising revenue from our websites. We sell advertising on our websites both on a stand-alone basis and as
part of advertising packages with our television networks.
Commerce, Education, and Other Revenue
Commerce, education, and other revenues are principally generated from subscriptions to our educational streaming services,
royalty payments on the sale of products online and through catalogs, and other revenue including media sound services and
representation services.
Subscription sales to our educational streaming services are primarily sold at the beginning of each school year as school
budgets are appropriated and approved. The revenue derived from the subscription agreements is generally recognized ratably over the
school year. Sponsored strategic partnership programs are recognized as the campaigns are delivered. Education also provides
products that are sold throughout the school year.
In April 2009, we completed the transition of our commerce business to a licensing model by outsourcing the commerce direct-
to-consumer operations including our commerce website, related marketing, product development and fulfillment to a third party. As a
result, we now receive royalties on merchandise and wholesale payments for DVDs sold based upon a percentage of our licensees’
wholesale revenues, with an advance against future expected royalties. As part of our commerce business, we also have a domestic
consumer products licensing business which licenses our brands in connection with merchandise, DVDs, sponsored strategic
partnerships, videogames and publishing. E-commerce and catalog sales are highly seasonal with a majority of the sales occurring in
the fourth quarter due to the holiday season. Licensing revenue may vary from period to period depending upon the popularity of the
properties available for license and the popularity of licensed products in a particular period.
We have agreements to represent third parties for U.S. affiliate and advertising representation services. The fees for these
services are recorded as the services are provided.
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Operating Expenditures
Our principal operating costs consist of programming expense, personnel costs, sales and marketing expense, and general and
administrative expenses. Content expense is our largest expense category, representing 28% of our 2009 consolidated operating
expenses, as investment in maintaining high-quality editorial and production values is a key differentiator for our content. In
connection with creating original content, we incur production costs associated with acquiring new show concepts and retaining
creative talent, including actors, writers and producers. We incur sales and marketing expense to promote brand recognition and to
secure quality distribution channels worldwide.
Regulatory Matters
Our businesses are subject to and affected by regulations of U.S. federal, state and local government authorities, and our
international operations are subject to laws and regulations of local countries and international bodies such as the European Union.
Programming networks, such as those owned by us, are regulated by the Federal Communications Commission (“FCC”) in certain
respects if they are affiliated with a cable television operator. Other FCC regulations, although imposed on cable television operators
and satellite operators, affect programming networks indirectly. The rules, regulations, policies and procedures affecting our
businesses are constantly subject to change. These descriptions are summary in nature and do not purport to describe all present and
proposed laws and regulations affecting our businesses.
Program Access
The FCC’s program access rules prevent a satellite cable programming vendor in which a cable operator has an “attributable”
ownership interest under FCC rules, such as those owned by us, from entering into exclusive contracts for programming with a cable
operator and from discriminating among competing multichannel video programming distributors (“MVPDs”) in the price, terms and
conditions for the sale or delivery of programming. These rules also permit MVPDs to initiate complaints to the FCC against program
suppliers if an MVPD claims it is unable to obtain rights to programming on nondiscriminatory terms.
Effect of “Must-Carry” Requirements
The Cable Television Consumer Protection and Competition Act of 1992 imposed “must-carry” regulations on cable systems,
requiring them to carry the signals of most local broadcast television stations. Direct broadcast satellite (“DBS”) systems are also
subject to their own must-carry rules. FCC rules require cable systems to carry the digital signals of local television stations that have
must-carry status and to carry the same signal in analog format unless all subscribers have the necessary equipment to view the digital
broadcast signal. The FCC’s implementation of these “must-carry” obligations requires cable and DBS operators to give broadcasters
preferential access to channel space. This reduces the amount of channel space that is available for carriage of our networks by cable
television systems and DBS operators.
Closed Captioning and Advertising Restrictions on Children’s Programming
Certain of our networks must provide closed-captioning of programming for the hearing impaired, and our programming and
Internet websites intended primarily for children 12 years of age and under must comply with certain limits on advertising.
Regulation of the Internet
We operate several Internet websites which we use to distribute information about and supplement our programs and to offer
consumers the opportunity to purchase consumer products and services. Internet services are now subject to regulation in the U.S.
relating to the privacy and security of personally identifiable user information and acquisition of personal information from children
under 13, including the federal Child Online Protection Act (COPA) and the federal Controlling the Assault of Non-Solicited
Pornography and Marketing Act (CAN-SPAM). In addition, a majority of states have enacted laws that impose data security and
security breach obligations. Additional federal and state laws and regulations may be adopted with respect to the Internet or other
online services, covering such issues as user privacy, child safety, data security, advertising, pricing, content, copyrights and
trademarks, access by persons with disabilities, distribution, taxation and characteristics and quality of products and services. In
addition, to the extent we offer products and services to online consumers outside the U.S., the laws and regulations of foreign
jurisdictions, including, without limitation, consumer protection, privacy, advertising, data retention, intellectual property, and content
limitations, may impose additional compliance obligations on us.
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Competition
Cable and satellite network programming is a highly competitive business in the U.S. and worldwide. Our cable and satellite
networks and websites generally compete for advertising revenue with other cable and broadcast television networks, online and
mobile outlets, radio programming and print media. Our networks and websites also compete for their target audiences with all forms
of programming and other media provided to viewers, including broadcast networks, local over-the-air television stations,
competitors’ pay and basic cable television networks, pay-per-view and video-on-demand services, online activities and other forms of
news, information and entertainment. Our networks also compete with other television networks for distribution and affiliate fees
derived from distribution agreements with cable television operators, satellite operators and other distributors. Our commerce and
education divisions also operate in highly competitive industries with our e-commerce and catalogue business competing with brick
and mortar and online retailers and our education business competing with other providers of educational products to schools,
including providers with long-standing relationships, such as Scholastic.
Employees
As of December 31, 2009, we had approximately 4,400 employees, including full-time and part-time employees of our wholly-
owned subsidiaries and consolidated ventures. Approximately 3,200 of our employees were employed in the United States, with the
remaining 1,200 employed outside the United States. Over 250 of CSS’ creative and technical personnel are subject to one of CSS’
collective bargaining agreements with the International Alliance of Theatrical Stage Employees. There are no active grievances,
strikes or work stoppages and we believe our relations with our union and non-union employees are strong.
Intellectual Property
Our intellectual property assets principally include copyrights in television programming, websites and other content,
trademarks in brands, names and logos, domain names and licenses of intellectual property rights of various kinds.
We are fundamentally a content company and the protection of our brands and content are of primary importance. To protect
our intellectual property assets, we rely upon a combination of copyright, trademark, unfair competition, trade secret and
Internet/domain name statutes and laws and contract provisions. However, there can be no assurance of the degree to which these
measures will be successful in any given case. Moreover, effective intellectual property protection may be either unavailable or
limited in certain foreign territories. Policing unauthorized use of our products and services and related intellectual property is often
difficult and the steps taken may not always prevent the infringement by unauthorized third parties of our intellectual property. We
seek to limit that threat through a combination of approaches.
Third parties may challenge the validity or scope of our intellectual property from time to time, and such challenges could result
in the limitation or loss of intellectual property rights. Irrespective of their validity, such claims may result in substantial costs and
diversion of resources which could have an adverse effect on our operations. In addition, piracy, which encompasses both the theft of
our signal and unauthorized use of our programming, including in the digital environment, continues to present a threat to revenues
from products and services based on intellectual property.
Financial Information about Segments and Geographic Areas
Financial information for segments and geographic areas in which we do business for the three years ended December 31, 2009
is set forth in Note 23 to our consolidated financial statements found in Item 8 of this Annual Report on Form 10-K.
Available Information
All of our filings with the U.S. Securities and Exchange Commission (the “SEC”), including reports on Form 10-K, Form 10-Q
and Form 8-K, and all amendments to those filings are available on our Internet website as soon as reasonably practical after we
electronically file such material with the SEC. Our corporate website address is www.discoverycommunications.com.
Our annual report, corporate governance guidelines, code of business conduct and ethics, audit committee charter, compensation
committee charter, and nominating and corporate governance committee charter are available on our website. In addition, we will
provide a printed copy of any of these documents, free of charge, upon written request or by calling Investor Relations, Discovery
Communications, Inc., 850 Third Avenue, 5th Floor, New York, NY 10022-7225, Telephone Number (212) 548-5882.
The information contained on our website is not part of this Annual Report on Form 10-K and is not incorporated by reference
herein.
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ITEM 1A. Risk Factors.
Investing in our securities involves risk. In addition to the other information contained in this report, you should consider the
following risk factors before investing in our securities.
Our business would be adversely affected if general economic conditions further weaken.
The current economic downturn in the U.S. and in other regions of the world in which we operate could adversely affect
demand for any of our businesses, thus reducing our revenue and earnings. We derive substantial revenues from the sale of advertising
on our networks. Expenditures by advertisers tend to be cyclical, reflecting overall economic conditions, as well as budgeting and
buying patterns. The current economic conditions and any continuation of these adverse conditions may adversely affect the economic
prospects of advertisers and could alter current or prospective advertisers’ spending priorities. A decrease in advertising expenditures
would have an adverse effect on our business. The decline in economic conditions has impacted consumer discretionary spending. A
continued reduction in consumer spending may impact pay television subscriptions, particularly to the more expensive digital service
tiers, which could lead to a decrease in our distribution fees and may reduce the rates we can charge for advertising.
Our success is dependent upon U.S. and foreign audience acceptance of our programming and other entertainment content
which is difficult to predict.
The production and distribution of pay television programs and other entertainment content are inherently risky businesses
because the revenue we derive and our ability to distribute our content depend primarily on consumer tastes and preferences that often
change in unpredictable ways. Our success depends on our ability to consistently create and acquire content and programming that
meet the changing preferences of viewers in general, viewers in special interest groups, viewers in specific demographic categories
and viewers in various overseas marketplaces. The commercial success of our programming and other content also depends upon the
quality and acceptance of competing programs and other content available in the applicable marketplace at the same time. Other
factors, including the availability of alternative forms of entertainment and leisure time activities, general economic conditions, piracy,
digital and on-demand distribution and growing competition for consumer discretionary spending may also affect the audience for our
content. Audience sizes for our media networks are critical factors affecting both (i) the volume and pricing of advertising revenue
that we receive, and (ii) the extent of distribution and the license fees we receive under agreements with our distributors.
Consequently, reduced public acceptance of our entertainment content may decrease our audience share and adversely affect all of our
revenue streams.
The loss of our affiliation agreements, or renewals with less advantageous terms, could cause our revenue to decline.
Because our networks are licensed on a wholesale basis to distributors such as cable and satellite operators which in turn
distribute them to consumers, we are dependent upon the maintenance of affiliation agreements with these operators. These affiliation
agreements generally provide for the level of carriage our networks will receive, such as channel placement and programming package
inclusion (widely distributed, broader programming packages compared to lesser distributed, specialized programming packages), and
for payment of a license fee to us based on the numbers of subscribers that receive our networks. These per-subscriber payments
represent a significant portion of our revenue. Our affiliation agreements generally have a limited term which varies from market to
market and from distributor to distributor, and there can be no assurance that these affiliation agreements will be renewed in the
future, or renewed on terms that are as favorable to us as those in effect today. A reduction in the license fees that we receive per
subscriber or in the number of subscribers for which we are paid, including as a result of a loss or reduction in carriage for our
networks, could adversely affect our distribution revenue. Such a loss or reduction in carriage could also decrease the potential
audience for our programs thereby adversely affecting our advertising revenue.
Consolidation among cable and satellite operators has given the largest operators considerable leverage in their relationships
with programmers, including us. The two largest U.S. cable television system operators provide service to approximately 39% of
U.S. households receiving television programming from a multi-channel provider and the two largest satellite television operators
provide service to an additional 32% of such households. In the U.S., over 90% of distribution revenues come from the top 10
distributors. We currently have agreements in place with the major U.S. cable and satellite operators which expire at various times
beginning in 2010 through 2017. A failure to secure a renewal or a renewal on less favorable terms may have a material adverse effect
on our results of operations and financial position. Our affiliation agreements are complex and individually negotiated. If we were to
disagree with one of our counterparties on the interpretation of an affiliation agreement, our relationship with that counterparty could
be damaged and our business could be negatively affected. In addition, many of the overseas markets in which we distribute our
networks also have a small number of dominant distributors. Continued consolidation within the industry could further reduce the
number of distributors available to carry our programming and increase the negotiating leverage of our distributors which could
adversely affect our revenue.
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We operate in increasingly competitive industries.
The entertainment and media programming industries in which we operate are highly competitive. We compete with other
programming networks for distribution, viewers, and advertising. We also compete for viewers with other forms of media
entertainment, such as home video, movies, periodicals and online and mobile activities. In particular, websites and search engines
have seen significant advertising growth, a portion of which is derived from traditional cable network and satellite advertisers. In
addition, there has been consolidation in the media industry and our competitors include market participants with interests in multiple
media businesses which are often vertically integrated. Our online businesses compete for users and advertising in the enormously
broad and diverse market of free internet-delivered services. Our commerce business competes against a wide range of competitive
retailers selling similar products. Our educational video business competes with other providers of educational products to schools.
Our ability to compete successfully depends on a number of factors, including our ability to consistently supply high quality and
popular content, access our niche viewerships with appealing category-specific programming, adapt to new technologies and
distribution platforms and achieve widespread distribution. There can be no assurance that we will be able to compete successfully in
the future against existing or new competitors, or that increasing competition will not have a material adverse effect on our business,
financial condition or results of operations.
Our business is subject to risks of adverse laws and regulations, both domestic and foreign.
Programming services like ours, and the distributors of our services, including cable operators, satellite operators and other
MVPDs, are highly regulated by U.S. federal laws and regulations issued and administered by various federal agencies, including the
FCC, as well as by state and local governments, in ways that affect the daily conduct of our video programming business. See
discussion under “Business — Regulatory Matters” above. The U.S. Congress, the FCC and the courts currently have under
consideration, and may in the future adopt, new laws, regulations and policies regarding a wide variety of matters that could, directly
or indirectly, affect the operations of our U.S. media properties or modify the terms under which we offer our services and operate.
For example, any changes to the laws and regulations that govern the services or signals that are carried by cable television operators
or our other distributors may result in less capacity for other programming services, such as our networks, which could adversely
affect our revenue.
Similarly, the foreign jurisdictions in which our networks are offered have, in varying degrees, government laws and regulations
governing our businesses. Programming businesses are subject to regulation on a country by country basis. Changes in regulations
imposed by foreign governments could also adversely affect our business, results of operations and ability to expand our operations
beyond their current scope.
Increased programming production and content costs may adversely affect our results of operations and financial condition.
One of our most significant areas of expense is the production and licensing of content. In connection with creating original
content, we incur production costs associated with, among other things, acquiring new show concepts and retaining creative talent,
including actors, writers and producers. We also incur higher production costs when filming in HD than standard definition. The costs
of producing programming have generally increased in recent years. These costs may continue to increase in the future, which may
adversely affect our results of operations and financial condition. We recently entered into a non-binding agreement to develop a
dedicated 3-D television network. Costs associated with 3-D programming, both in production and in distribution, are expected to be
significantly higher than those for both standard and HD television, which may adversely affect our results of operation and financial
condition.
Disruption or failure of satellites and facilities, and disputes over supplier contracts on which we depend to distribute our
programming, could adversely affect our business.
We depend on transponders on satellite systems to transmit our media networks to cable television operators and other
distributors worldwide. The distribution facilities include uplinks, communications satellites and downlinks. We obtain satellite
transponder capacity pursuant to long-term contracts and other arrangements with third-party vendors, which expire at various times
through 2022. Even with back-up and redundant systems, transmissions may be disrupted as a result of local disasters or other
conditions that may impair on-ground uplinks or downlinks, or as a result of an impairment of a satellite. Currently, there are a limited
number of communications satellites available for the transmission of programming. If a disruption or failure occurs, we may not be
able to secure alternate distribution facilities in a timely manner, which could have a material adverse effect on our business and
results of operations.
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We must respond to and capitalize on rapid changes in new technologies and distribution platforms, including their effect on
consumer behavior, in order to remain competitive and exploit new opportunities.
Technology in the video, telecommunications and data services industry is changing rapidly. We must adapt to advances in
technologies, distribution outlets and content transfer and storage to ensure that our content remains desirable and widely available to
our audiences while protecting our intellectual property interests. We may not have the right, and may not be able to secure the right,
to distribute some of our licensed content across these, or any other, new platforms and must adapt accordingly. The ability to
anticipate and take advantage of new and future sources of revenue from these technological developments will affect our ability to
expand our business and increase revenue.
Similarly, we also must adapt to changing consumer behavior driven by technological advances such as video-on-demand and a
desire for more user-generated and interactive content. Devices that allow consumers to view our entertainment content from remote
locations or on a time-delayed basis and technologies which enable users to fast-forward or skip advertisements may cause changes in
audience behavior that could affect the attractiveness of our offerings to advertisers and could therefore adversely affect our revenue.
If we cannot ensure that our content is responsive to the viewing preferences of our target audiences and capitalize on technological
advances, there could be a negative effect on our business.
We continue to develop new products and services for evolving markets. There can be no assurance of the success of these
efforts due to a number of factors, some of which are beyond our control.
There are substantial uncertainties associated with our efforts to develop new products and services for evolving markets, and
substantial investments may be required. Initial timetables for the introduction and development of new products and services may not
be achieved, and price and profitability targets may not prove feasible. External factors, such as the development of competitive
alternatives, rapid technological change, regulatory changes and shifting market preferences, may cause new markets to move in
unanticipated directions.
Risks associated with our international operations could harm our financial condition.
Our networks are offered worldwide. Inherent economic risks of doing business in international markets include, among other
things, longer payment cycles, foreign taxation and currency exchange risk. As we continue to expand the provision of our products
and services to overseas markets, we cannot assure you whether these risks and uncertainties will harm our results of operations.
Our international operations may also be adversely affected by export and import restrictions, other trade barriers and acts of
disruptions of services or loss of property or equipment that are critical to overseas businesses due to expropriation, nationalization,
war, insurrection, terrorism or general social or political unrest or other hostilities.
The loss of key talent could disrupt our business and adversely affect our revenue.
Our business depends upon the continued efforts, abilities and expertise of our corporate and divisional executive teams and
entertainment personalities. We employ or contract with entertainment personalities who may have loyal audiences. These individuals
are important to audience endorsement of our programs and other content. There can be no assurance that these individuals will
remain with us or retain their current audiences. If we fail to retain these individuals or if our entertainment personalities lose their
current audience base, our revenue could be adversely affected.
Piracy of our entertainment content, including digital piracy, may decrease revenue received from our programming and
adversely affect our business and profitability.
The success of our business depends in part on our ability to maintain the intellectual property rights to our entertainment
content. We are fundamentally a content company and piracy of our brands, DVDs, cable television and other programming, digital
content and other intellectual property has the potential to significantly affect us. Piracy is particularly prevalent in many parts of the
world that lack copyright and other protections similar to existing law in the U.S. It is also made easier by technological advances
allowing the conversion of programming into digital formats, which facilitates the creation, transmission and sharing of high quality
unauthorized copies. Unauthorized distribution of copyrighted material over the Internet is a threat to copyright owners’ ability to
protect and exploit their property. The proliferation of unauthorized use of our content may have an adverse effect on our business and
profitability because it reduces the revenue that we potentially could receive from the legitimate sale and distribution of our content.
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Financial market conditions may impede access to or increase the cost of financing our operations and investments.
The recent changes in U.S. and global financial and equity markets, including market disruptions and tightening of the credit
markets, may make it more difficult for us to obtain financing for our operations or investments or increase the cost of obtaining
financing. In addition, our borrowing costs can be affected by short and long-term debt ratings assigned by independent rating
agencies which are based, in significant part, on our performance as measured by credit metrics such as interest coverage and leverage
ratios. A low rating could increase our cost of borrowing or make it more difficult for us to obtain future financing.
Substantial leverage and debt service obligations may adversely affect us.
As of December 31, 2009, we had approximately $3.4 billion of consolidated debt, excluding capital leases. Our substantial
level of indebtedness increases the possibility that we may be unable to generate cash sufficient to pay when due the principal of,
interest on, or other amounts due with respect to our indebtedness. In addition, we have the ability to draw down our revolving credit
facility in the ordinary course, which has the effect of increasing our indebtedness. We are also permitted, subject to certain
restrictions under our existing indebtedness, to obtain additional long-term debt and working capital lines of credit to meet future
financing needs. This would have the effect of increasing our total leverage.
Our substantial leverage could have significant negative consequences on our financial condition and results of operations,
including:
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impairing our ability to meet one or more of the financial ratio covenants contained in our debt agreements or to generate
cash sufficient to pay interest or principal, which could result in an acceleration of some or all of our outstanding debt in
the event that an uncured default occurs;
increasing our vulnerability to general adverse economic and market conditions;
limiting our ability to obtain additional debt or equity financing;
requiring the dedication of a substantial portion of our cash flow from operations to service our debt, thereby reducing the
amount of cash flow available for other purposes;
requiring us to sell debt or equity securities or to sell some of our core assets, possibly on unfavorable terms, to meet
payment obligations;
limiting our flexibility in planning for, or reacting to, changes in our business and the markets in which we compete; and
placing us at a possible competitive disadvantage with less leveraged competitors and competitors that may have better
access to capital resources.
Restrictive covenants in the loan agreements for our revolving credit facility and term loans, and the note purchase agreements
governing our private placement notes, could adversely affect our business by limiting flexibility.
The loan agreements for our revolving credit facility and term loans and the note purchase agreements governing the terms of
our private placement notes contain restrictive covenants, as well as requirements to comply with certain leverage and other financial
maintenance tests. These covenants and requirements limit our ability to take various actions, including incurring additional debt,
guaranteeing indebtedness and engaging in various types of transactions, including mergers, acquisitions and sales of assets. These
covenants could place us at a disadvantage compared to some of our competitors, who may have fewer restrictive covenants and may
not be required to operate under these restrictions. Further, these covenants could have an adverse effect on our business by limiting
our ability to take advantage of financing, mergers and acquisitions or other opportunities.
In addition, reporting and information covenants in our loan agreements and note purchase agreements require that we provide
financial and operating information within certain time periods. If we are unable to timely provide the required information, we would
be in breach of these covenants.
We are a holding company and could be unable in the future to obtain cash in amounts sufficient to service our financial
obligations or meet our other commitments.
Our ability to meet our financial obligations and other contractual commitments will depend upon our ability to access cash. We
are a holding company, and our sources of cash include our available cash balances, net cash from the operating activities of our
subsidiaries, any dividends and interest we may receive from our investments, availability under any credit facilities that we may
obtain in the future and proceeds from any asset sales we may undertake in the future. The ability of our operating subsidiaries,
including Discovery Communications, LLC, to pay dividends or to make other payments or advances to us will depend on their
individual operating results and any statutory, regulatory or contractual restrictions, including restrictions in our credit facility, to
which they may be or may become subject.
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Our directors overlap with those of Liberty Media Corporation and certain related persons of Advance/Newhouse, which may
lead to conflicting interests.
Our eleven-person board of directors includes three persons who are currently members of the board of directors of Liberty
Media Corporation (“Liberty”), including John C. Malone, the Chairman of the board of Liberty, three persons who are currently
members of the board of directors of Liberty Global, Inc. (“Liberty Global”), also including Mr. Malone, who is Chairman of the
board of Liberty Global, and three designees of Advance/Newhouse, including Robert J. Miron, the Chairman of Advance/Newhouse,
and Steven A. Miron, the Chief Executive Officer of Advance/Newhouse. Both Liberty and the parent company of
Advance/Newhouse own interests in a range of media, communications and entertainment businesses. Liberty does not own any
interest in us. Mr. Malone beneficially owns stock of Liberty representing approximately 35% of the aggregate voting power of its
outstanding stock, owns shares representing approximately 40% of the aggregate voting power of Liberty Global and owns shares
representing approximately 23% of the aggregate voting power (other than with respect to the election of the common stock directors)
of our outstanding stock. Mr. Malone controls approximately 32% of our aggregate voting power relating to the election of the eight
common stock directors, assuming that the preferred stock awarded by Advance/Newhouse has not been converted into shares of our
common stock. Those of our directors who are also directors of Liberty or Liberty Global own Liberty or Liberty Global stock and
stock incentives and own our stock and stock incentives. Advance/Newhouse will elect three directors annually for so long as it owns
a specified minimum amount of our Series A convertible preferred stock, and two of its directors are Chairman, Robert J. Miron, and
its Chief Executive Officer, Steven A. Miron. The Advance/Newhouse Series A convertible preferred stock, which votes with our
common stock on all matters other than the election of directors, represents approximately 26% of the voting power of our outstanding
shares. The Series A convertible preferred stock also grants Advance/Newhouse consent rights over a range of our corporate actions,
including fundamental changes to our business, the issuance of additional capital stock, mergers and business combinations and
certain acquisitions and dispositions. These ownership interests and/or business positions could create, or appear to create, potential
conflicts of interest when these individuals are faced with decisions that could have different implications for us, Liberty, Liberty
Global, and/or Advance/Newhouse. For example, there may be the potential for a conflict of interest when we, on the one hand, or
Liberty, Liberty Global, and/or Advance/Newhouse, on the other hand, look at acquisitions and other corporate opportunities that may
be suitable for the other.
The members of our board of directors have fiduciary duties to our stockholders. Likewise, those persons who serve in similar
capacities at Liberty, Liberty Global, or Advance/Newhouse have fiduciary duties to those companies. Therefore, such persons may
have conflicts of interest or the appearance of conflicts of interest with respect to matters involving or affecting both respective
companies. Although the terms of any transactions or agreements will be established based upon negotiations between employees of
the companies involved, there can be no assurance that the terms of any transactions will be as favorable to us or our subsidiaries as
would be the case where the parties are at arms’ length.
We may compete with Liberty for business opportunities.
Liberty owns interests in various U.S. and international programming companies that have subsidiaries that own or operate
domestic or foreign programming services that may compete with the programming services we offer. We have no rights in respect of
U.S. or international programming opportunities developed by or presented to the subsidiaries or Liberty, and the pursuit of these
opportunities by such subsidiaries may adversely affect our interests and those of our stockholders. Because we and Liberty have
overlapping directors, the pursuit of business opportunities may serve to intensify the conflicts of interest or appearance of conflicts of
interest faced by the respective management teams. Our charter provides that none of our directors or officers will be liable to us or
any of our subsidiaries for breach of any fiduciary duty by reason of the fact that such individual directs a corporate opportunity to
another person or entity (including Liberty), for which such individual serves as a director or officer, or does not refer or communicate
information regarding such corporate opportunity to us or any of our subsidiaries, unless (x) such opportunity was expressly offered to
such individual solely in his or her capacity as a director or officer of us or any of our subsidiaries and (y) such opportunity relates to a
line of business in which we or any of our subsidiaries is then directly engaged.
The personal educational media, lifelong learning, and travel industry investments by John S. Hendricks, a common stock
director and our Founder, may conflict with or compete with our business activities.
Our Founder, John S. Hendricks, manages his non-Discovery, personal business investments through Hendricks Investment
Holdings LLC (“HIH”), a Delaware limited liability company of which he is the sole owner and member. HIH owns a travel club and
travel-related properties including a resort in Gateway, Colorado with plans to create a learning academy for guests that includes
online and advanced media offerings in the area of informal and lifelong learning. Certain video productions and offerings of this
academy may compete with our educational media offerings. We and the academy may enter into a business arrangement for the
offering of our video products for sale by the academy and/or for the joint-production of new educational media products or co-
production agreements for programming to be aired on our networks, such as the Curiosity series.
Through HIH, Mr. Hendricks owns a number of business interests in the automotive field, some of which are involved in
programming offered by us, in particular the “Turbo” programming series.
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From time to time, HIH or its subsidiaries may enter into transactions with us or our subsidiaries. Although the terms of any
such transactions or agreements will be established based upon negotiations between employees of the companies involved, there can
be no assurance that the terms of any such transactions will be as favorable to us or our subsidiaries as would be the case where the
parties are at arms’ length.
It may be difficult for a third party to acquire us, even if doing so may be beneficial to our stockholders.
Certain provisions of our charter and bylaws may discourage, delay or prevent a change in control that a stockholder may
consider favorable. These provisions include the following:
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authorizing a capital structure with multiple series of common stock: a Series B that entitles the holders to ten votes per
share, a Series A that entitles the holders to one vote per share and a Series C that, except as otherwise required by
applicable law, entitles the holders to no voting rights;
authorizing the Series A convertible preferred stock with special voting rights, which prohibits us from taking any of the
following actions, among others, without the prior approval of the holders of a majority of the outstanding shares of such
stock:
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increasing the number of members of the Board of Directors above 11;
• making any material amendment to our charter or bylaws;
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engaging in a merger, consolidation or other business combination with any other entity;
appointing or removing our Chairman of the Board or our CEO;
authorizing the issuance of “blank check” preferred stock, which could be issued by our board of directors to increase the
number of outstanding shares and thwart a takeover attempt;
classifying our common stock directors with staggered three year terms and having three directors elected by the holders
of the Series A convertible preferred stock, which may lengthen the time required to gain control of our board of directors;
limiting who may call special meetings of stockholders;
prohibiting stockholder action by written consent (subject to certain exceptions), thereby requiring stockholder action to
be taken at a meeting of the stockholders;
establishing advance notice requirements for nominations of candidates for election to our board of directors or for
proposing matters that can be acted upon by stockholders at stockholder meetings;
requiring stockholder approval by holders of at least 80% of our voting power or the approval by at least 75% of our board
of directors with respect to certain extraordinary matters, such as a merger or consolidation, a sale of all or substantially
all of our assets or an amendment to our charter;
requiring the consent of the holders of at least 75% of the outstanding Series B common stock (voting as a separate class)
to certain share distributions and other corporate actions in which the voting power of the Series B common stock would
be diluted by, for example, issuing shares having multiple votes per share as a dividend to holders of Series A common
stock; and
the existence of authorized and unissued stock which would allow our board of directors to issue shares to persons
friendly to current management, thereby protecting the continuity of our management, or which could be used to dilute the
stock ownership of persons seeking to obtain control of us.
We have also adopted a shareholder rights plan in order to encourage anyone seeking to acquire us to negotiate with our board
of directors prior to attempting a takeover. While the plan is designed to guard against coercive or unfair tactics to gain control of us,
the plan may have the effect of making more difficult or delaying any attempts by others to obtain control of us.
Holders of any single series of our common stock may not have any remedies if any action by our directors or officers has an
adverse effect on only that series of common stock.
Principles of Delaware law and the provisions of our charter may protect decisions of our board of directors that have a
disparate impact upon holders of any single series of our common stock. Under Delaware law, the board of directors has a duty to act
with due care and in the best interests of all of our stockholders, including the holders of all series of our common stock. Principles of
Delaware law established in cases involving differing treatment of multiple classes or series of stock provide that a board of directors
owes an equal duty to all common stockholders regardless of class or series and does not have separate or additional duties to any
group of stockholders. As a result, in some circumstances, our directors may be required to make a decision that is adverse to the
holders of one series of common stock. Under the principles of Delaware law referred to above, stockholders may not be able to
challenge these decisions if our board of directors is disinterested and adequately informed with respect to these decisions and acts in
good faith and in the honest belief that it is acting in the best interests of all of our stockholders.
20
The exercise by Advance/Newhouse of its registration rights could adversely affect the market price of our common stock.
As part of the Newhouse Transaction, Advance/Newhouse has been granted registration rights covering all of the shares of
common stock issuable upon conversion of the convertible preferred stock issued to Advance/Newhouse in the Newhouse
Transaction. Advance/Newhouse’s preferred stock is convertible into a number of shares equal to one-half of the number of shares of
common stock that were issued to former DHC stockholders in the merger, subject to anti-dilution adjustments. The registration
rights, which are immediately exercisable, are transferrable with the sale or transfer by Advance/Newhouse of blocks of shares
representing 10% or more of the preferred stock it received in the Newhouse Transaction. The exercise of the registration rights, and
subsequent sale of possibly large amounts of our common stock in the public market, could materially and adversely affect the market
price of our common stock.
John C. Malone and Advance/Newhouse will each have significant voting power with respect to corporate matters considered by
our stockholders.
John C. Malone and Advance/Newhouse beneficially own shares of our stock representing approximately 23% and 26%,
respectively, of the aggregate voting power represented by our outstanding stock (other than voting power relating to the election of
directors). With respect to the election of directors, Mr. Malone is expected to control approximately 32% of the aggregate voting
power relating to the election of the eight common stock directors (assuming that the convertible preferred stock owned by
Advance/Newhouse (the “A/N Preferred Stock”) has not been converted into shares of our common stock). The A/N Preferred Stock
carries with it the right to designate the three preferred stock directors to our board (subject to certain conditions), but will not vote
with respect to the election of the eight common stock directors. Also, under the terms of the A/N Preferred Stock,
Advance/Newhouse has special voting rights with respect to certain enumerated matters, including material amendments to the
restated charter and bylaws, fundamental changes in our business, mergers and other business combinations, certain acquisitions and
dispositions and future issuances of capital stock. Although there is no stockholder agreement, voting agreement or any similar
arrangement between Mr. Malone and Advance/Newhouse, by virtue of their respective holdings, each of Mr. Malone and
Advance/Newhouse likely will have significant influence over the outcome of any corporate transaction or other matter submitted to
our stockholders.
ITEM 1B. Unresolved Staff Comments.
None.
ITEM 2.
Properties.
We own and lease over 1.5 million square feet of building space at more than 40 locations throughout the world, which are
utilized in the conduct of our businesses. In the U.S. alone, we own and lease approximately 597,000 and 850,000 square feet of
building space, respectively, at 21 locations. Principal locations in the U.S. include: (i) our world headquarters located at One
Discovery Place, Silver Spring, Maryland, where approximately 543,000 square feet is used for executive offices and general office
space by our U.S. Networks, International Networks, and Commerce, Education, and Other segments, (ii) general office space at 850
Third Avenue, New York, New York, where approximately 132,000 square feet is primarily used for sales by our U.S. Networks
operating segment, (iii) general office space and a production and post production facility located at 8045 Kennett Street, Silver
Spring, Maryland, where approximately 145,000 square feet is primarily used by our U.S. Networks operating segment, (iv) general
office space and a production and post production facility at 1619 Broadway, New York, New York, where approximately
85,000 square is used by our Commerce, Education, and Other operating segment, (v) general office space located at 10100 Santa
Monica Boulevard, Los Angeles, California, where approximately 55,000 square feet is primarily used for sales by our U.S. Networks
operating segment, (vi) general office space at 6505 Blue Lagoon Drive, Miami, Florida, where approximately 91,000 square feet is
primarily used by our International Networks Operating Segment, and (vii) an origination facility at 45580 Terminal Drive, Sterling,
Virginia, where approximately 53,000 square feet of space is used to manage the distribution of domestic network television
programming by our U.S. Networks operating segment.
We also own and lease over 250,000 square feet of building space at more than 20 locations outside of the U.S. Principal
locations outside the U.S. include the U.K., Germany and Singapore.
Each property is considered to be in good condition, adequate for its purpose, and suitably utilized according to the individual
nature and requirements of the relevant operations. Our policy is to improve and replace property as considered appropriate to meet
the needs of the individual operation.
ITEM 3.
Legal Proceedings.
We experience routine litigation in the normal course of our business. We believe that none of the pending litigation will have a
material adverse effect on our consolidated financial condition, future results of operations, or liquidity.
21
ITEM 4.
Submission of Matters to a Vote of Security Holders.
None.
Executive Officers of Discovery Communications, Inc.
Pursuant to General Instruction G(3) to Form 10-K, the information regarding our executive officers required by Item 401(b) of
Regulation S-K is hereby included in Part I of this report.
The following table sets forth the name and date of birth of each of our executive officers and the office held by such officer as
of February 11, 2010.
Name
John S. Hendricks
Born March 29, 1952
David M. Zaslav
Born January 15, 1960
Bradley E. Singer
Born July 11, 1966
Peter Ligouri
Born July 6, 1960
Mark G. Hollinger
Born August 26, 1959
Joseph A. LaSala, Jr.
Born November 5, 1954
Adria Alpert-Romm
Born March 2, 1955
Bruce L. Campbell
Born November 26, 1967
Position
Chairman and a common stock director. Mr. Hendricks is our Founder and has served as Chairman of
Discovery since September 1982. Mr. Hendricks served as our Chief Executive Officer from
September 1982 to June 2004; and our Interim Chief Executive Officer from December 2006 to
January 2007. Mr. Hendricks continues to provide leadership vision for our major content initiatives
that reinforce and enhance brand and value, have long shelf life, and have global appeal.
President, Chief Executive Officer and a common stock director. Mr. Zaslav has served as our
President and Chief Executive Officer since January 2007. Mr. Zaslav served as President, Cable &
Domestic Television and New Media Distribution of NBC Universal, Inc., a media and entertainment
company (NBC), from May 2006 to December 2006. Mr. Zaslav served as Executive Vice President
of NBC, and President of NBC Cable, a division of NBC, from October 1999 to May 2006.
Mr. Zaslav is a director of TiVo Inc.
Senior Executive Vice President, Chief Financial Officer and Treasurer. Mr. Singer has served as our
Senior Executive Vice President, Chief Financial Officer since July 2008. Mr. Singer served as Chief
Financial Officer and Treasurer of American Tower Corporation, a wireless and broadcast
communications infrastructure company, from December 2001 to June 2008.
Senior Executive Vice President, Chief Operating Officer. Mr. Ligouri joined the Company as Senior
Executive Vice President, Chief Operating Officer in January 2010. From March 2009 to December
2009, Mr. Ligouri was a consultant to Comcast Corp. Prior to that, Mr. Ligouri served as Chairman,
Entertainment for Fox Broadcasting Company from July 2007 until March 2009 and had served as
President, Entertainment for Fox since 2005. Prior to that, Mr. Ligouri served as the President and
Chief Executive Officer of FX Networks from 1998 until 2005.
President and Chief Executive Officer of Discovery Networks International. Mr. Hollinger became
President and CEO of Discovery Networks International in December 2009. Prior to that, Mr.
Hollinger served as our Chief Operating Officer and Senior Executive Vice President, Corporate
Operations from January 2008 through December 2009; and as our Senior Executive Vice President,
Corporate Operations from January 2003 through December 2009. Mr. Hollinger served as our
General Counsel from 1996 to January 2008, and as President of our Global Businesses and
Operations from February 2007 to January 2008.
Senior Executive Vice President, General Counsel and Secretary. Mr. LaSala has served as our Senior
Executive Vice President, General Counsel and Secretary since January 2008. Mr. LaSala served as
Senior Vice President, General Counsel and Secretary for Novell, Inc., a provider of enterprise
software and related services, from January 2003 to January 2008.
Senior Executive Vice President, Human Resources. Ms. Romm has served as our Senior Executive
Vice President of Human Resources since March 2007. Ms. Romm served as Senior Vice President of
Human Resources of NBC from 2004 to 2007. Prior to 2004, Ms. Romm served as a Vice President in
Human Resources for the NBC TV network and NBC staff functions.
President, Digital Media & Corporate Development. Mr. Campbell has served as our President of
Digital Media & Corporate Development since March 2007. Mr. Campbell served as Executive Vice
President, Business Development of NBC from December 2005 to March 2007, and Senior Vice
President, Business Development of NBC from January 2003 to November 2005.
Thomas R. Colan
Born July 21, 1955
Executive Vice President, Chief Accounting Officer. Mr. Colan has served as our Executive Vice
President, Chief Accounting Officer since March 2008. Mr. Colan served as Senior Vice President —
Controller and Treasurer at America Online/Time Warner from September 2001 to March 2008.
22
ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
PART II
Securities.
Market Information
Our Series A, Series B, and Series C common stock are listed and traded on the Nasdaq Global Select Market under the symbols
DISCA, DISCB, and DISCK, respectively. Our common stock began trading on the Nasdaq Global Select Market on September 18,
2008. The following table sets forth, for the periods indicated, the range of high and low daily sales prices per share of our Series A,
Series B, and Series C common stock as reported on the Nasdaq Global Select Market.
Series A
Common Stock
Series B
Common Stock
Series C
Common Stock
High
Low
High
Low
High
Low
2009
Fourth quarter .................................................................................. $ 32.69 $ 26.64 $ 33.99 $ 27.00 $ 28.48 $ 23.33
Third quarter.................................................................................... $ 29.85 $ 21.42 $ 30.44 $ 20.10 $ 26.75 $ 19.54
Second quarter ................................................................................. $ 24.08 $ 16.00 $ 25.09 $ 14.37 $ 21.95 $ 14.41
First quarter ..................................................................................... $ 17.29 $ 12.46 $ 18.19 $ 10.11 $ 15.68 $ 12.03
2008
Fourth quarter .................................................................................. $ 15.29 $ 10.02 $ 20.89 $
8.50
September 18, 2008 through September 30, 2008........................... $ 22.75 $ 13.59 $ 31.30 $ 18.96 $ 20.00 $ 12.80
9.50 $ 15.25 $
Holders
As of February 11, 2010, there were approximately 2,325, 109, and 2,427 record holders of our Series A, Series B, and Series C
common stock, respectively (which amounts do not include the number of shareholders whose shares are held of record by banks,
brokerage houses or other institutions, but include each institution as one shareholder).
Dividends
We have not paid any cash dividends on our Series A, Series B, or Series C common stock, and we have no present intention to
do so. Payment of cash dividends, if any, in the future will be determined by our Board of Directors in light of our earnings, financial
condition, and other relevant considerations. Our credit facility restricts our ability to declare dividends.
23
Stock Performance Graph
The following graph sets forth the cumulative total shareholder return on our Series A, Series B, and Series C common stock as
compared with the cumulative total return of the companies listed in the Standard and Poor’s 500 Stock Index (“S&P 500 Index”) and
a peer group of companies comprised of CBS Corporation Class B common stock, News Corporation Class A Common Stock,
Scripps Network Interactive, Inc., Time Warner, Inc., Viacom, Inc. Class B common stock, and The Walt Disney Company. The
graph assumes $100 originally invested on September 18, 2008 in each of our Series A, Series B, and Series C common stock, the
S&P 500 Index, and the stock of our peer group companies, assuming reinvestment of dividends, for each calendar quarter through
December 31, 2009.
September 18,
2008
December 31,
2008
December 31,
2009
DISCA.................................................................................. $
DISCB .................................................................................. $
DISCK.................................................................................. $
S&P 500 ............................................................................... $
Peer Group .......................................................................... $
100.00 $
100.00 $
100.00 $
100.00 $
100.00 $
102.53 $
78.53 $
83.69 $
74.86 $
68.79 $
222.09
162.82
165.75
92.42
100.70
ITEM 6.
Selected Financial Data.
The table set forth below presents our selected financial information for each of the past five years. The selected statement of
operations information for each of the three years during the period ended December 31, 2009 and the selected balance sheet
information as of December 31, 2009 and 2008 have been derived from and should be read in conjunction with the audited
consolidated financial statements and other financial information included elsewhere in this Annual Report on Form 10-K. The
selected statement of operations information for the years ended December 31, 2006 and 2005 and the selected balance sheet
information as of December 31, 2007, 2006 and 2005 have been derived from audited consolidated financial statements not included
in the Annual Report on Form 10-K.
24
The selected financial information set forth below reflects the Newhouse Transaction, including the spin-off of Ascent Media
Corporation (“AMC”), as though it was consummated on January 1, 2008. Accordingly, the selected financial information includes
the results of operations and financial position of both DHC and DCH since January 1, 2008. The selected financial information for
years prior to 2008 reflect only the results of operations and financial position of DHC, as our predecessor. Prior to the Newhouse
Transaction, DHC accounted for its ownership interest in DCH using the equity method. Because the Newhouse Transaction is
presented as of January 1, 2008, the selected financial information for years prior to 2008 include DCH’s results of operations as a
component of Equity in earnings of Discovery Communications Holding, LLC. Information regarding the Newhouse Transaction and
DHC’s investment in DCH prior to Newhouse Transaction is disclosed in Note 1 and Note 3, respectively, to the audited consolidated
financial statements included in this Annual Report on Form 10-K. The selected financial information also reflects certain
reclassifications of each company’s financial information to conform to the combined Company’s financial statement presentation, as
follows:
• The consolidated financial statements for 2008 have been adjusted to eliminate the separate presentation of DHC’s
investment in DCH and the portion of DCH’s earnings recorded by DHC using the equity method during the period
January 1, 2008 through September 17, 2008.
• Advance/Newhouse’s interest in DCH’s earnings for the period January 1, 2008 through September 17, 2008 has been
recorded as a component of Net income attributable to non-controlling interests in the Consolidated Statements of
Operations.
• All DHC share and per share data have been adjusted for all periods presented to reflect the exchange into our shares.
25
Selected Statement of Operations Information:
Revenues................................................................................ $ 3,516
Costs of revenues, excluding depreciation and
$
3,443 $
76 $
80
$
2009 (1)(2)(3)
2008 (1)
2007
2006
2005
Years Ended December 31,
(in millions, except per share amounts)
amortization ......................................................................
Restructuring and impairment charges ..................................
Gains on dispositions.............................................................
Operating income (loss).........................................................
Equity in earnings of Discovery Communications
Holding, LLC....................................................................
Equity in earnings (loss) of unconsolidated affiliates............
Income from continuing operations, net of taxes...................
Income (loss) from discontinued operations, net of taxes .....
Net income (loss)...................................................................
Less net loss (income) attributable to non-controlling
interests .............................................................................
Net income (loss) attributable to Discovery
Communications, Inc. .......................................................
Stock dividends to preferred interests (3) ................................
Net income (loss) available to Discovery Communications,
Inc. stockholders ...............................................................
Income per share from continuing operations available to
Discovery Communications, Inc. stockholders:
1,065
66
(252)
1,235
—
8
559
—
559
1
560
(8)
552
Basic............................................................................. $
Diluted.......................................................................... $
1.30
1.30
Income (loss) per share from discontinued operations
available to Discovery Communications, Inc.
stockholders:
Basic............................................................................. $ —
Diluted.......................................................................... $ —
Net income (loss) per share available to Discovery
Communications, Inc. stockholders:
Basic............................................................................. $
Diluted.......................................................................... $
1.30
1.30
Weighted average number of shares outstanding:
Basic.............................................................................
Diluted..........................................................................
423
425
Selected Balance Sheet Information:
Cash and cash equivalents ..................................................... $
Investment in Discovery Communications Holding, LLC ....
Goodwill ................................................................................
Intangible assets, net..............................................................
Total assets ............................................................................
Long-term debt:
623
—
6,433
643
10,965
$
$
$
$
$
$
$
Current portion.............................................................
Long-term portion ........................................................
Total liabilities.......................................................................
Redeemable non-controlling interests in subsidiaries............
Equity attributable to Discovery Communications, Inc.........
Equity attributable to non-controlling interests .....................
Total equity............................................................................
38
3,457
4,697
49
6,208
11
6,219
26
1,024
61
—
1,057
—
(61)
402
43
445
(128)
317
—
317
60
—
(1)
(8)
142
—
86
(154)
(68)
—
(68)
—
(68)
63
2
—
(11)
104
—
52
(98)
(46)
—
(46)
—
(46)
82
64
—
—
(8)
80
—
25
8
33
—
33
—
33
0.85 $
0.85 $
0.31 $
0.31 $
0.19
0.19
$
$
0.09
0.09
0.13 $
0.13 $
(0.55) $
(0.55) $
(0.35) $
(0.35) $
0.03
0.03
0.99 $
0.98 $
(0.24) $
(0.24) $
(0.16) $
(0.16) $
321
322
281
281
100 $
—
6,891
716
10,484
458
3,331
4,874
49
5,536
25
5,561
8 $
3,272
1,782
1
5,866
—
—
1,371
—
4,495
—
4,495
$
280
280
—
3,129
1,782
592
5,871
—
—
1,322
—
4,549
—
4,549
0.12
0.12
280
280
1
3,019
1,782
592
5,819
—
—
1,244
—
4,575
—
4,575
(1) During fiscal 2008, the Company concluded the spin-off of AMC and as a result reports AMC as discontinued operations for all
periods presented. See Note 5 in the accompanying consolidated financial statements for further discussion. In addition, the
Discovery Kids network was deconsolidated in May 22, 2009 but the financial position, results of operations, and cash flows of
Discovery Kids recorded through May 21, 2009 was not presented as discontinued operations. See Note 4 of the accompanying
consolidated financial statements for further discussion.
(2) The fiscal 2009 results include a non-cash gain related to the formation of the Hasbro-Discovery Joint Venture. See Note 4 in
the accompanying consolidated financial statements for further discussion.
(3) During fiscal 2009, the Company recognized approximately $8 million of non-cash stock dividends for the release of shares of
preferred stock from escrow. Additional information regarding dividends is set forth in Note 13 in the accompanying
consolidated financial statements.
ITEM 7. Management’s Discussion and Analysis of Results of Operations and Financial Condition.
Management’s discussion and analysis of results of operations and financial condition is a supplement to and should be read in
conjunction with the accompanying consolidated financial statements and related notes. This information provides additional
information regarding Discovery Communications, Inc.’s (“Discovery,” “Company,” “we,” “us,” or “our”) businesses, recent
developments, results of operations, cash flows, financial condition, and critical accounting policies.
CAUTIONARY NOTE CONCERNING FORWARD-LOOKING STATEMENTS
Certain statements in this Annual Report on Form 10-K constitute forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, including statements regarding our business, marketing and operating strategies, integration
of acquired businesses, new service offerings, financial prospects, and anticipated sources and uses of capital. Words such as
“anticipates,” “estimates,” “expects,” “projects,” “intends,” “plans,” “believes” and words and terms of similar substance used in
connection with any discussion of future operating or financial performance identify forward-looking statements. Where, in any
forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is expressed in
good faith and believed to have a reasonable basis, but there can be no assurance that the expectation or belief will result or be
achieved or accomplished. The following include some but not all of the factors that could cause actual results or events to differ
materially from those anticipated: continued deterioration in the macroeconomic environment; the inability of advertisers or affiliates
to remit payment to us in a timely manner or at all; general economic and business conditions and industry trends including the timing
of, and spending on, feature film, television and television commercial production; spending on domestic and foreign television
advertising and spending on domestic and foreign first-run and existing content libraries; the regulatory and competitive environment
of the industries in which we, and the entities in which we have interests, operate; continued consolidation of the broadband
distribution and movie studio industries; uncertainties inherent in the development of new business lines and business strategies;
integration of acquired operations; uncertainties associated with product and service development and market acceptance, including
the development and provision of programming for new television and telecommunications technologies; changes in the distribution
and viewing of television programming, including the expanded deployment of personal video recorders, video on demand and
Internet protocol television and their impact on television advertising revenue; rapid technological changes; future financial
performance, including availability, terms and deployment of capital; fluctuations in foreign currency exchange rates and political
unrest in international markets; the ability of suppliers and vendors to deliver products, equipment, software and services; the outcome
of any pending or threatened litigation; availability of qualified personnel; the possibility of an industry-wide strike or other job action
affecting a major entertainment industry union, or the duration of any existing strike or job action; changes in, or failure or inability to
comply with, government regulations, including, without limitation, regulations of the FCC, and adverse outcomes from regulatory
proceedings; changes in the nature of key strategic relationships with partners and joint venturers; competitor responses to our
products and services, and the products and services of the entities in which we have interests; threatened terrorist attacks and ongoing
military action in the Middle East and other parts of the world; reduced access to capital markets or significant increases in costs to
borrow; and a failure to secure affiliate agreements or renewal of such agreements on less favorable terms. For additional risk factors,
refer to 1A. Risk Factors. These forward-looking statements and such risks, uncertainties, and other factors speak only as of the date
of this Annual Report, and we expressly disclaim any obligation or undertaking to disseminate any updates or revisions to any
forward-looking statement contained herein, to reflect any change in our expectations with regard thereto, or any other change in
events, conditions or circumstances on which any such statement is based.
BUSINESS OVERVIEW
We are a leading global media and entertainment company that provides original and purchased programming across multiple
distribution platforms in the U.S. and over 170 other countries, including over 100 television networks offering customized
programming in 38 languages. Our strategy is to optimize the distribution, ratings and profit potential of each of our branded channels.
Additionally, we own and operate a diversified portfolio of website properties and other digital services and develop and sell
consumer and educational products as well as media sound services in the U.S. and internationally.
27
Our media content is designed to target key audience demographics and the popularity of our programming creates a reason for
advertisers to purchase commercial time on our channels. Audience ratings are a key driver in generating advertising revenue and
creating demand on the part of cable television operators, direct-to-home (“DTH”) satellite operators and other content distributors to
deliver our programming to their customers.
In addition to growing distribution and advertising revenue for our branded channels, we are focused on extending content
distribution across new distribution platforms, including brand-aligned web properties, mobile devices, video-on-demand and
broadband channels, which provide promotional platforms for our television programming and serve as additional outlets for
advertising and affiliate sales. We also operate websites including HowStuffWorks.com, Petfinder.com and Treehugger.com that
provide supplemental news, information and entertainment aligned with our television programming.
We were formed in connection with Discovery Holding Company (“DHC”) and Advance/Newhouse Programming Partnership
(“Advance/Newhouse”) combining their respective ownership interests in Discovery Communications Holding, LLC (“DCH”) and
exchanging those interests with and into Discovery, which was consummated on September 17, 2008 (the “Newhouse Transaction”).
Prior to the Newhouse Transaction, DCH was a stand-alone private company, which was owned approximately 66 2/3 % by DHC and
33 1/3 % by Advance/Newhouse. The Newhouse Transaction was completed as follows:
•
•
•
On September 17, 2008, DHC completed the spin-off to its shareholders of Ascent Media Corporation (“AMC”), a subsidiary
holding the cash and businesses of DHC except for certain businesses that provide sound, music, mixing, sound effects, and
other related services (the “AMC spin-off”). Such businesses remain with us following the completion of the Newhouse
Transaction.
On September 17, 2008, immediately following the AMC spin-off, DHC merged with a transitory merger subsidiary of
Discovery, with DHC’s existing shareholders receiving common stock of Discovery; and
On September 17, 2008, immediately following the exchange of shares between Discovery and DHC, Advance/Newhouse
contributed its interests in DCH and Animal Planet to Discovery in exchange for shares of Discovery’s Series A and Series C
convertible preferred stock that are convertible at any time into our common stock, which at the transaction date represented
one-third of the outstanding shares of our common stock.
As a result of the Newhouse Transaction, DHC and DCH became wholly-owned subsidiaries of Discovery, with Discovery
becoming the successor reporting entity to DHC under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
Pursuant to guidance from the Financial Accounting Standards Board (“FASB”) on issues relating to accounting for business
combinations, for accounting purposes the Newhouse Transaction was treated as a non-substantive merger, and therefore, the
Newhouse Transaction was recorded at the investors’ historical bases. Refer to Note 1 to the accompanying consolidated financial
statements for further description of the Newhouse Transaction.
We manage and report our operations in three segments: U.S. Networks; International Networks; and Commerce, Education,
and Other.
U.S. Networks
U.S. Networks is our largest segment, which owns and operates 11 cable and satellite channels primarily throughout the U.S.
including Discovery Channel, TLC, and Animal Planet, as well as a portfolio of website properties and other digital services. The
segment’s channels are wholly-owned except for Discovery Kids, which is operated through a 50-50 joint venture between us and
Hasbro, Inc. Currently, we own and operate the Discovery Health Channel. However, pursuant to our joint venture arrangement with
Harpo, Inc. for the Oprah Winfrey Network (“OWN”), we will contribute our interest in the Discovery Health Channel to OWN,
which is expected to occur in 2011.
U.S. Networks derives revenues primarily from distribution fees and advertising sales, which comprised 46% and 51%,
respectively, of revenues for this segment for the year ended December 31, 2009. During the year ended December 31, 2009,
Discovery Channel, TLC, and Animal Planet collectively generated 77% of U.S. Networks’ total revenues. U.S. Networks earns
distribution fees under multi-year affiliation agreements with cable operators, DTH satellite operators, and other distributors of
television programming. Distribution fees are based on the number of subscribers receiving our programming. Upon the launch of a
new channel, we may initially pay distributors to carry such channel (such payments are referred to as “launch incentives”), or may
provide the channel to the distributor for free for a predetermined length of time. Launch incentives are amortized on a straight-line
basis as a reduction of revenues over the term of the affiliation agreement. U.S. Networks generates advertising revenues by selling
commercial time on our networks and websites. The number of subscribers to our channels, viewership demographics, the popularity
of our programming, and our ability to sell commercial time over a group of channels are key drivers of advertising revenue.
28
U.S. Networks’ largest single cost is the cost of programming, including production costs for original programming. U.S.
Networks amortizes the cost of original or purchased programming based on the expected realization of revenue, resulting in an
accelerated amortization method for Discovery Channel, TLC, and Animal Planet content and straight-line amortization method over a
maximum of four years for the remaining networks.
International Networks
International Networks manages a portfolio of channels, led by the Discovery Channel and Animal Planet brands that are
distributed in virtually every pay-television market in the world through an infrastructure that includes major operational centers in
London, Singapore, and Miami. International Networks’ regional operations cover most major markets and are organized into four
locally-managed regional operations: the United Kingdom (“U.K.”); Europe (excluding the U.K.), Middle East and Africa (“EMEA”);
Asia-Pacific; and Latin America. International Networks currently operates over 100 unique distribution feeds in 38 languages with
channel feeds customized according to language needs and advertising sales opportunities. Most of the segment’s channels are wholly-
owned with the exception of the international Animal Planet channels, which are generally joint ventures in which the British
Broadcasting Corporation (“BBC”) owns 50%, People+Arts, which operates in Latin America and Iberia as a 50-50 joint venture with
the BBC, and several channels in Japan and Canada, which operate as joint ventures with strategically important local partners.
Similar to our U.S. Networks segment, the primary sources of revenues for International Networks are distribution fees and
advertising sales, and the primary cost is programming. International Networks executes a localization strategy by offering shared
programming with U.S. Networks, customized content, and localized schedules via our distribution feeds. For the year ended
December 31, 2009, distribution revenues represented approximately 61% of the segment’s operating revenues.
Advertising sales are increasingly important to the segment’s financial success, representing 29% of the segment’s total
revenues for the year ended December 31, 2009. International television markets vary in their stages of development. Some, notably
the U.K., are more advanced digital multi-channel television markets, while others remain in the analog environment with varying
degrees of investment from operators in expanding channel capacity or converting to digital.
In developing pay television markets, we expect advertising revenue growth will result from subscriber growth, our localization
strategy, and the shift of advertising spending from broadcast to pay television. In relatively mature markets, such as the U.K., the
growth dynamic is changing. Increased market penetration and distribution are unlikely to drive rapid growth in those markets.
Instead, growth in advertising sales will come from increasing viewership and advertising pricing on our existing pay television
networks and launching new services, either in pay television or free television environments.
Commerce, Education, and Other
Our commerce business engages with licensees, manufacturers, publishers and retailers to design, develop, publish, promote and
sell a wide variety of products based on our intellectual property. We primarily engage in catalog sales and online distribution of
products through DiscoveryStore.com. In April 2009, we completed the transition of our commerce business to a licensing model by
outsourcing the commerce direct-to-consumer operations including our commerce website, related marketing, product development
and fulfillment to a third party in exchange for royalties. The new structure for our commerce business enables us to continue offering
high quality DVD programming as well as many merchandise categories leveraging both licensed and make and sell products. We
expect a reduction in our year over year top-line revenue contribution, as well as a reduction in direct operating expenses through the
first fiscal quarter of 2010.
Our education business is focused on our domestic and international direct-to-school K-12 online streaming distribution
subscription services, as well as our professional development services for teachers, benchmark student assessment services, and
publishing hardcopy content through a network of distribution channels including online, catalog and dealers. Our education business
also participates in a growing sponsorship, global brand, and content licensing business with leading non-profits, foundations, trade
associations, and Fortune 500 companies.
Other businesses primarily include sound, music, mixing sound effects, and other related services to major motion picture
studios, independent producers, broadcast networks, cable channels, advertising agencies, and interactive producers.
29
Recent Developments
Accounting for Variable Interest Entities
Effective January 1, 2010, we adopted the Financial Accounting Standards Board’s (“FASB”) statement amending the
accounting for interests in a variable interest entity (“VIE”). Pursuant to the adoption of this statement, beginning January 1, 2010 we
will no longer consolidate the Oprah Winfrey Network (“OWN”) and Animal Planet Japan (“APJ”) joint ventures and will account for
our interest in these entities under the equity method of accounting. However, we continued to consolidate OWN and APJ through
December 31, 2009. Accordingly, for the periods in which we were required to consolidate OWN and APJ under the existing
accounting standards, the financial information in this Annual Report on Form 10-K includes the financial position and operating
results of these entities. Beginning in 2010, we will apply the provisions of the new statement retrospectively to financial information
for all periods presented.
In accordance with the existing accounting guidance that required us to consolidate OWN, half of the operating losses generated
during 2009 by OWN were allocated to Harpo, Inc. (“Harpo”), our joint venture partner, as a component of Loss (income) attributable
to non-controlling interests. In connection with the change in our method of accounting for our interest in OWN from consolidation to
the equity method, because of our obligation to fund OWN’s operations up to $100 million we will absorb all of the joint venture’s
losses up to our funding commitment. Similarly, upon adoption we will record $17 million of OWN’s 2009 operating losses that were
previously allocated to Harpo as a component of Other non-operating income (expense), net.
Reportable Segments
Effective January 1, 2010, we realigned the Discovery Commerce business from the Commerce, Education, and Other reporting
segment into the U.S. Networks reporting segment. In connection with this realignment, we changed the name of our Commerce,
Education, and Other reporting segment to Education and Other. The financial information in this Annual Report on Form 10-K has
not been recast to reflect the realignment. Accordingly, the results of operations for the Discovery Commerce business are included in
the financial results for the Commerce, Education, and Other segment. Beginning in 2010, we will include the Discovery Commerce
business in the financial results for the U.S. Networks segment and will recast prior period results to conform to the new presentation.
Hasbro-Discovery Joint Venture
On May 22, 2009, we formed a 50-50 joint venture with Hasbro, Inc. (“Hasbro”) that will operate a television network and
website dedicated to high-quality children’s and family entertainment and educational programming. In connection with the
arrangement, Discovery contributed the U.S. Discovery Kids Network (“Discovery Kids”) to the joint venture. Additionally, Hasbro
acquired a 50% ownership interest in the joint venture for a cash payment of $300 million and a tax receivables agreement collectible
over 20 years valued at $57 million, which resulted in a total gain of $252 million. The rebranded network is scheduled to premiere in
late 2010. Additional information regarding the joint venture is disclosed in Note 4 to the accompanying consolidated financial
statements.
RESULTS OF OPERATIONS
Items Impacting Comparability
Beginning May 22, 2009, we ceased to consolidate the operating results of Discovery Kids. However, as we continue to be
involved in the operations of the joint venture, we have not presented the financial position, results of operations, and cash flows of
Discovery Kids recorded through May 21, 2009 as discontinued operations. Our interest in the joint venture is accounted for using the
equity method of accounting. Accordingly, our consolidated results of operations and our U.S. Networks segment include the
operating results of Discovery Kids through May 21, 2009, whereas for subsequent periods we record only our proportionate share of
the joint venture’s net operating results. The following table presents total revenues and operating expenses recognized by Discovery
for Discovery Kids prior to deconsolidation (in millions).
Revenues ......................................................................... $
Operating costs and expenses.......................................... $
19 $
7 $
42
24
January 1, 2009
through
May 21, 2009
Year Ended
December 31, 2008
Our results of operations were also impacted by the effects of consolidating OWN, beginning in July 2008, and to a lesser extent
the change in our commerce business model to a licensing model in April 2009. For the years ended December 31, 2009 and 2008,
OWN incurred operating expenses of $26 million and $6 million, respectively.
30
Results of Operations — 2009 vs. 2008
The following table presents our consolidated results of operation for the years ended December 31, 2009 and 2008 (in
millions):
Revenues:
Years Ended December 31,
2009
2008
% Change
Favorable/
(Unfavorable)
Distribution .............................................................................................. $
Advertising...............................................................................................
Other ........................................................................................................
1,713 $
1,428
375
Total revenues....................................................................................................
Costs of revenues, excluding depreciation and amortization listed below ........
Selling, general and administrative....................................................................
Depreciation and amortization...........................................................................
Restructuring and impairment charges ..............................................................
Gains on disposition ..........................................................................................
Operating income ..............................................................................................
Interest expense, net ..........................................................................................
Other non-operating income (expense), net.......................................................
Income from continuing operations before income taxes ..................................
Provision for income taxes ................................................................................
Income from continuing operations, net of taxes...............................................
Income from discontinued operations, net of taxes ...........................................
Net income.........................................................................................................
Less net loss (income) attributable to non-controlling interests ........................
Net income attributable to Discovery Communications, Inc. ............................
Stock dividends to preferred interests................................................................
3,516
1,065
1,247
155
66
(252)
2,281
1,235
(250)
46
1,031
(472)
559
—
559
1
560
(8)
Net income available to Discovery Communications, Inc. stockholders........... $
552 $
1,640
1,396
407
3,443
1,024
1,115
186
61
—
2,386
1,057
(256)
(47)
754
(352)
402
43
445
(128)
317
—
317
4%
2%
(8)%
2%
(4)%
(12)%
17%
(8)%
—
4%
17%
2%
NM
37%
(34)%
39%
(100)%
26%
NM
77%
—
74%
NM = not meaningful.
Revenues
Distribution revenues increased $73 million for 2009 as compared to distribution revenues for 2008 due primarily to contractual
rate increases, subscriber growth, and a reduction in amortization for launch incentives at our U.S. Networks segment and subscriber
growth at our International Networks segment. These increases were partially offset by the deconsolidation of Discovery Kids in May
2009, which resulted in a decline of $20 million, and the absence of a one-time revenue correction recorded in 2008 that increased
revenues $8 million. Distribution revenues were also adversely affected by unfavorable impacts of foreign currency exchange rates of
$37 million for the year ended December 31, 2009. Excluding the unfavorable impacts of foreign currency exchange rates, the
deconsolidation of Discovery Kids, and the one-time revenue correction in 2008, distribution revenues increased 9% or $138 million.
Advertising revenues for 2009 increased $32 million over advertising revenues for 2008. The increase in advertising revenues
was principally due to higher ratings and overall price increases at our U.S. Networks segment and increased viewership and
subscriber growth at our International Networks segment. Advertising revenues in 2009 also benefited from a $6 million settlement of
a prior contract dispute at our U.K. operations. The increases were partially offset by unfavorable impacts of foreign currency
exchange rates of $26 million for the year ended December 31, 2009. Excluding the unfavorable impacts of foreign currency exchange
rates and the contract dispute settlement, advertising revenues grew 4% or $52 million.
31
Other revenues, which primarily consist of sales of educational services and content, distribution and advertising sales services,
license fees, DVDs, merchandise, and sound and music services, decreased $32 million for 2009 as compared with 2008. The decline
is attributable to decreasing merchandise sales as a result of changing our business model from direct-to-consumer to a licensing
model where we receive royalties, lower sales of hard copy educational content as purchasers migrate to online distribution, a decline
in sales of the Planet Earth DVD series, and a $6 million unfavorable impact from foreign currency exchange rates. These decreases
were partially offset by an increase in online streaming distribution revenues from our education business and $6 million recorded in
2009 in connection with renegotiating our agreements to provide programming to a joint venture. We expect a reduction in our year
over year commerce revenues and direct operating costs through the first fiscal quarter of 2010 due to the transition of our commerce
business to a licensing model.
Costs of Revenues
Costs of revenues, which consist primarily of content amortization expense, production costs, distribution costs, and sales
commissions, increased $41 million for 2009 when compared to costs of revenues for 2008. The increase was primarily due to higher
content amortization expense and write-offs primarily at our U.S. Networks and Internal Networks segments as well as higher
distribution costs at our International Networks segment. Total content amortization increased $53 million, of which $17 million was
attributable to a higher content asset balance while a $36 million was due to an increase in write-offs was due to the decision not to
proceed with certain programs or lower than expected revenues. These increases were partially offset by the effect of deconsolidating
Discovery Kids, which resulted in a decline of $12 million, a $6 million reduction in our music rights accrual at the International
Networks segment, the reduction in costs of goods sold as a result of transitioning our commerce business to a license model, and a
$30 million favorable impact from foreign currency exchange rates. Excluding the unfavorable impacts of foreign currency exchange
rates, programming write-offs, the deconsolidation of Discovery Kids, and the music rights accrual reduction, costs of revenues
increased 6% or $53 million.
Selling, General and Administrative
Selling, general and administrative expenses, which are principally comprised of employee costs, marketing costs, research
costs, and occupancy and back office support fees, increased $132 million for 2009 as compared to 2008 due primarily to a $294
million increase in employee costs related to share-based compensation programs and the impact of consolidating OWN beginning in
July 2008, which increased costs by $19 million. The increase was partially offset by lower marketing costs, consulting fees, non-
share-based employee costs, all of which reflect targeted cost savings initiatives and improvements in operating efficiencies, and a $5
million reduction due to the deconsolidation of Discovery Kids in May 2009. Additionally, selling, general, and administrative
expenses were down as a result of favorable impacts of foreign currency exchange rates of $25 million.
Employee costs include share-based compensation expense arising from equity awards to employees under our incentive plans.
Total share-based compensation expense was $228 million for 2009 as compared to a net benefit of $66 million for 2008. The increase
in share-based compensation primarily reflects an increase in the fair value of outstanding cash-settled equity awards and to a lesser
extent an increase in stock options outstanding. A portion of our equity awards are cash-settled and, therefore, the value of such
awards outstanding must be remeasured at fair value each reporting date based on changes in the price of our Series A common stock.
Compensation expense for cash-settled equity awards, including changes in fair value, was $205 million for 2009 as compared to a net
benefit of $69 million for 2008. Increased compensation expense for cash-settled awards was due to an increase in fair value, which
reflects the increase in the price of our Series A common stock of 117% during the year ended December 31, 2009. We do not intend
to grant additional cash-settled equity awards, except as may be required by contract or to employees in countries in which stock
option awards are not permitted. We are evaluating our equity-based compensation program and considering changing our current mix
of awards to include performance-based restricted stock unit grants.
Depreciation and Amortization
Depreciation and amortization expense decreased $31 million for 2009 as compared to the depreciation and amortization
expense for 2008. The decrease was due to a decline in amortization expense resulting from lower intangible asset balances in 2009
compared to 2008.
Restructuring and Impairment Charges
Restructuring and impairment charges increased $5 million for 2009 as compared to 2008. We recorded $32 million and
$30 million of impairment charges related to intangible assets, goodwill, and capitalized software during 2009 and intangible assets in
2008, respectively, primarily for certain asset groups at our Other U.S. Networks reporting unit due to declines in expected operating
performance.
32
We also recorded exit and restructuring charges of $34 million and $31 million for 2009 and 2008, respectively, in connection
with a reorganization of portions of our operations to reduce our cost structure. The charges for 2009 were primarily incurred by our
U.S. Networks and International Networks segments as well as our corporate operations and include $29 million of severance costs
and $5 million of contract termination costs. We expect the majority of these charges to be paid within the next year. We do not expect
material future charges associated with these restructuring programs.
The charges incurred in 2008 were primarily related to TLC’s repositioning strategy, the termination of a production group, and
the closure of our commerce distribution center and our store headquarters offices along with the transition of the remaining
commerce distribution services to third-party service providers.
Gain on Disposition
In connection with the formation of the Hasbro-Discovery joint venture, we recorded a $252 million gain during 2009, which
included $127 million as a result of “stepping up” our basis for the 50% retained interest in Discovery Kids and $125 million for the
sale of 50% of our ownership interest to Hasbro.
Interest Expense, Net
Interest expense, net decreased $6 million for 2009 when compared to 2008 primarily due to a decrease in average debt
outstanding partially offset by an increase in the average effective interest rate on our borrowings.
Other Non-Operating Income (Expense), Net
Other non-operating income (expense), net includes our realized and unrealized gains and losses from derivative transactions
that are not accounted for as hedging instruments, realized gains and losses from sale of available-for-sale securities, gains and losses
from equity method investments, and other non-operating expenses net of non-operating income. Other non-operating income
(expense), net improved $93 million for 2009 as compared to 2008. The improvement was due to the absence of a $57 million charge
recorded in 2008 for the other-than-temporary decline in the value of our equity method investment in HSWI, which was partially
offset by the absence of a corresponding one-time adjustment of $47 million recorded in 2008 to reduce the liability related to the
value of shares in HSWI to be exchanged to its former shareholders. Additionally, we recognized net realized and unrealized gains on
derivatives not designated as hedging instruments of $20 million during 2009 as compared to net realized and unrealized losses of
$31 million during 2008 due to increased market values. The improvements were also driven by the sale of certain investments in
2009 that resulted in pre-tax gains of $15 million and a net increase of $12 million in income from investments accounted for using
the equity method excluding the HSWI impairment.
Provision for Income Taxes
The provision for income taxes was $472 million and $352 million for 2009 and 2008, respectively. The effective tax rates were
46% and 47% for 2009 and 2008. The effective tax rate for 2009 differed from the federal statutory rate of 35% due primarily to a
permanent difference on the $252 million gain from the sale of a 50% interest in and deconsolidation of Discovery Kids in May 2009,
state income taxes and to a lesser extent, deductions for domestic production activities.
The effective tax rate for 2008 differed from the federal statutory rate of 35% principally due to the presentation of the
Newhouse Transaction as though it was consummated on January 1, 2008. Accordingly, our consolidated financial statements include
the gross combined financial results of both DHC and DCH since January 1, 2008. Prior to the Newhouse Transaction on
September 17, 2008, DHC owned 66 2/3 % of DCH and, therefore, recognized a portion of DCH’s operating results. As a result, the tax
provision for the year ended December 31, 2008 includes the taxes recognized by both DCH and DHC related to the portion of DCH’s
operating results recognized by DHC. DHC recognized $91 million of deferred tax expense related to its investment in DCH prior to
the Newhouse Transaction for 2008. The provision for income taxes for 2008 was partially offset by the release of an $18 million
valuation allowance for deferred tax assets of CSS and the release of a $10 million valuation allowance for deferred tax assets related
to net operating loss carry-forwards for AMC.
Net Loss (Income) Attributable to Non-Controlling Interests
Net loss (income) attributable to non-controlling interests represents the portion of net operating results allocable to the non-
controlling partners, which was $1 million for 2009 and $(128) million for 2008. The change in net loss (income) attributable to non-
controlling interests is primarily a result of allocating a portion of DCH’s 2008 profits to Advance/Newhouse for its ownership interest
in DCH prior to the Newhouse Transaction.
33
Income from Discontinued Operations, Net of Taxes
In September 2008, as part of the Newhouse Transaction, DHC completed the spin-off to its shareholders of AMC, which did
not result in a gain or loss.
In September 2008, prior to the Newhouse Transaction, DHC sold its ownership interests in Ascent Media Systems &
Technology Services, LLC (“AMSTS”) and Ascent Media CANS, LLC (DBA “AccentHealth”) for approximately $7 million and
$119 million, respectively, in cash. The sale of these companies resulted in pre-tax gains of $3 million for AMSTS and $64 million for
AccentHealth.
Also in September 2008, prior to the Newhouse Transaction, DHC disposed of certain buildings and equipment for
approximately $13 million in cash. DHC recognized a pre-tax gain of approximately $9 million in connection with the asset disposals.
The disposed assets were part of the AMC business.
The following table presents summary financial information for discontinued operations for the year ended December 31, 2008
(in millions)
Year Ended
December 31, 2008
Revenues............................................................................................... $
Loss from the operations of discontinued operations before income
taxes ................................................................................................. $
Loss from the operations of discontinued operations, net of taxes ....... $
Gains on dispositions, net of taxes ....................................................... $
Income from discontinued operations, net of taxes .............................. $
Income per share from discontinued operations available to
Discovery Communications, Inc. stockholders, basic and diluted... $
Weighted average number of shares outstanding:
Basic............................................................................................
Diluted.........................................................................................
484
(6)
(4)
47
43
0.13
321
322
Stock Dividends to Preferred Interests
During 2009, the Company recognized $8 million for non-cash stock dividends for the release of approximately 500,000 shares
of preferred stock from escrow. Additional information regarding the stock dividend is set forth in Note 13 in the accompanying
consolidated financial statements.
Segment Results of Operations
As noted above, we manage and report our operations in three segments: U.S. Networks; International Networks; and
Commerce, Education, and Other. Corporate primarily consists of corporate functions, executive management, administrative support
services, and ancillary revenues and expenses from a consolidated joint venture. Corporate expenses are excluded from segment
results to enable executive management to evaluate segment performance based upon decisions made directly by segment executives.
Operating results exclude mark-to-market share-based compensation, restructuring and impairment charges, and gains (losses) on
business and asset dispositions, consistent with our segment reporting. Additional financial information related to our segments is set
forth in Note 23 to the accompanying consolidated financial statements in Item 8 of Part II of this Annual Report on Form 10-K.
We evaluate the operating performance of our segments based on financial measures such as revenues and adjusted operating
income before depreciation and amortization (“Adjusted OIBDA”). Adjusted OIBDA is defined as revenues less costs of revenues and
selling, general and administrative expenses excluding: (i) mark-to-market share-based compensation, (ii) depreciation and
amortization, (iii) amortization of deferred launch incentives, (iv) exit and restructuring charges, (v) impairment charges, and
(vi) gains (losses) on business and asset dispositions. We use this measure to assess operating results and performance of our
segments, perform analytical comparisons, identify strategies to improve performance and allocate resources to each segment. We
believe Adjusted OIBDA is relevant to investors because it allows them to analyze the operating performance of each segment using
the same metric management uses and also provides investors a measure to analyze the operating performance of each segment
against historical data. We exclude mark-to-market share-based compensation, exit and restructuring charges, impairment charges, and
gains (losses) on business and asset dispositions from the calculation of Adjusted OIBDA due to their volatility or non-recurring
nature. We also exclude the amortization of deferred launch incentive payments because these payments are infrequent and the
amortization does not represent cash payments in the current reporting period. Because Adjusted OIBDA is a non-GAAP measure, it
should be considered in addition to, but not a substitute for, operating income, net income, cash flows provided by operating activities
and other measures of financial performance reported in accordance with U.S. GAAP.
34
The following table presents our revenues by segment and certain consolidated operating expenses, contra revenue amounts, and
Adjusted OIBDA (in millions):
Years Ended December 31,
2009
2008
% Change
Favorable/
(Unfavorable)
Revenues:
U.S. Networks .......................................................................... $
International Networks.............................................................
Commerce, Education, and Other ............................................
Corporate and intersegment eliminations.................................
2,142 $
1,189
176
9
Total revenues....................................................................................
Costs of revenues (1) ...........................................................................
Selling, general and administrative (1) ...............................................
Add: Amortization of deferred launch incentives (2) ..........................
3,516
(1,065)
(1,042)
55
2,062
1,158
196
27
3,443
(1,024)
(1,184)
75
Adjusted OIBDA ............................................................................... $
1,464 $
1,310
4%
3%
(10)%
(67)%
2%
(4)%
12%
(27)%
12%
(1)
Costs of revenues and selling, general and administrative expenses exclude mark-to-market share-based compensation,
depreciation and amortization, exit and restructuring charges, impairments of intangible assets, goodwill, capitalized software
costs, and a gain on a business disposition.
(2) Amortization of deferred launch incentives are included as a reduction of distribution revenues for U.S. GAAP reporting, but are
excluded from Adjusted OIBDA.
The following table presents our Adjusted OIBDA by segment with a reconciliation of Adjusted OIBDA to consolidated
operating income (in millions):
Years Ended December 31,
2009
2008
% Change
Favorable/
(Unfavorable)
Adjusted OIBDA:
U.S. Networks ................................................................. $
International Networks....................................................
Commerce, Education, and Other ...................................
Corporate and intersegment eliminations........................
Total Adjusted OIBDA.............................................................
Amortization of deferred launch incentives..............................
Mark-to-market share-based compensation ..............................
Depreciation and amortization..................................................
Restructuring and impairment charges .....................................
Gain on disposition ...................................................................
1,196
450
22
(204)
1,464
(55)
(205)
(155)
(66)
252
$
1,111
387
13
(201)
1,310
(75)
69
(186)
(61)
—
Total operating income ............................................................. $
1,235
$
1,057
8%
16%
69%
(1)%
12%
27%
NM
17%
(8)%
—
17%
NM = not meaningful.
35
U.S. Networks
The following table presents, for our U.S. Networks segment, revenues by type, certain operating expenses, contra revenue
amounts, Adjusted OIBDA, and a reconciliation of Adjusted OIBDA to operating income (in millions).
Years Ended December 31,
2009
2008
% Change
Favorable/
(Unfavorable)
$
Revenues:
Distribution.............................................................................. $
Advertising ..............................................................................
Other........................................................................................
Total revenues...................................................................................
Costs of revenues ..............................................................................
Selling, general and administrative ...................................................
Add: Amortization of deferred launch incentives .............................
Adjusted OIBDA ..............................................................................
Amortization of deferred launch incentives ......................................
Mark-to-market share-based compensation ......................................
Depreciation and amortization ..........................................................
Restructuring and impairment charges..............................................
Gain on disposition ...........................................................................
982
1,082
78
2,142
(533)
(434)
21
1,196
(21)
(1)
(30)
(37)
252
Operating income.............................................................................. $
1,359
$
927
1,058
77
2,062
(509)
(476)
34
1,111
(34)
(4)
(56)
(51)
—
966
6%
2%
1%
4%
(5)%
9%
(38)%
8%
38%
75%
46%
27%
—
41%
Revenues
Total revenues for 2009 increased $80 million as compared to total revenues for 2008. The increase in total revenues was due
primarily to increases in distribution revenues of $55 million and advertising revenues of $24 million.
Increased distribution revenues for 2009 were due to annual contractual rate increases, an increase in paying subscribers,
principally for networks carried on the digital tier, and a decline of $13 million for the amortization of launch incentives. These
increases were partially offset by the effect of deconsolidating Discovery Kids in May 2009, which resulted in a decline of
$20 million, and the absence of a one-time revenue correction recorded during the second quarter of 2008 that increased revenues $8
million.
Advertising revenues for 2009 increased as a result of higher ratings and overall increased pricing, which were partially offset
by lower cash sellouts due to softness in the economy.
Costs of Revenues
Costs of revenues, which consist primarily of content amortization expense, sales commissions, production costs, and
distribution costs, increased $24 million for 2009 as compared to costs of revenues for 2008. The increase in costs of revenues was
driven by an increase of $30 million in content amortization expense, of which $18 million was due to a higher content asset balance,
reflecting our continued investment in content, and $12 million was attributable to higher write-offs of certain programming costs that
are included as content amortization, partially offset by decreases in production and distribution costs. The increase in costs of
revenues is net of a $12 million decline due to the effect of deconsolidating Discovery Kids.
Selling, General and Administrative
Selling, general and administrative expenses, which are principally comprised of employee costs, marketing costs, research
costs, and occupancy and back office support fees, decreased $42 million for 2009 when compared to selling, general and
administrative expenses for 2008. The decrease was attributable primarily to lower marketing and overhead costs, which reflects our
cost reduction efforts. Also contributing to the decline was the effect of deconsolidating Discovery Kids in May 2009, which resulted
in a decline of $5 million. These decreases were partially offset by higher employee costs and an additional $19 million of costs
related to OWN, which we began consolidating in July 2008.
36
Adjusted OIBDA
Adjusted OIBDA increased $85 million for 2009 in comparison to Adjusted OIBDA for 2008. The improved performance is
primarily due to higher distribution revenues driven by annual contractual rate increases and subscriber growth, an increase in
advertising revenues due to increased ratings and overall pricing, and lower marketing and overhead costs. These improvements were
partially offset by an increase in content amortization and write-offs and costs associated with OWN.
International Networks
The following table presents, for our International Networks segment, revenues by type, certain operating expenses, contra
revenue amounts, Adjusted OIBDA, and a reconciliation of Adjusted OIBDA to operating income (in millions).
Years Ended December 31,
2009
2008
% Change
Favorable/
(Unfavorable)
Revenues:
Distribution .............................................................................. $
Advertising...............................................................................
Other.........................................................................................
731 $
345
113
Total revenues....................................................................................
1,189
Costs of revenues...............................................................................
Selling, general and administrative....................................................
Add: Amortization of deferred launch incentives..............................
Adjusted OIBDA ...............................................................................
Amortization of deferred launch incentives.......................................
Depreciation and amortization...........................................................
Restructuring and impairment charges ..............................................
(422)
(351)
34
450
(34)
(41)
(22)
Operating income............................................................................... $
353 $
713
336
109
1,158
(394)
(418)
41
387
(41)
(43)
(2)
301
3%
3%
4%
3%
(7)%
16%
(17)%
16%
17%
5%
NM
17%
NM = not meaningful.
Revenues
Total revenues for 2009 increased $31 million as compared to total revenues for 2008. The increase in total revenues was due
primarily to operational increases in distribution revenues and advertising revenues, which were partially offset by unfavorable
impacts of foreign currency exchange rates of $69 million. Excluding the unfavorable impacts of foreign currency exchange rates,
total revenues increased 10% or $100 million.
Distribution revenues increased $18 million for 2009 when compared to distribution revenues for 2008, net of unfavorable
impacts of foreign currency exchange rates of $37 million. Excluding the unfavorable impacts of foreign currency exchange rates,
distribution revenues increased 9% or $55 million. The increase in distribution revenues was attributable to growth in the number of
paying subscribers in Latin America, EMEA and Asia-Pacific, which reflect the growth in pay television services in these regions.
Advertising revenues increased $9 million for 2009 in comparison to advertising revenues for 2008, including the unfavorable
impacts of foreign currency exchange rates of $26 million. Excluding the unfavorable impacts of foreign currency exchange rates,
advertising revenues increased 12% or $35 million. Increased advertising revenues was primarily due to growth in the U.K., EMEA,
and Latin America, which reflects higher viewership combined with an increased subscriber base. Increased viewership was
attributable to growth in pay television in certain markets and expanded distribution of our networks. Advertising revenues in 2009
also benefited from a $6 million settlement of a prior contract dispute at our U.K. operations. In October 2009, we renewed an
agreement with our advertising sales representative in the U.K. resulting in our ability to increase the monetization of our audience,
primarily on a go-forward basis.
Other revenues for 2009 include $6 million recorded in connection with renegotiating our agreements to provide content to a
joint venture.
37
Costs of Revenues
Costs of revenues, which consist primarily of content amortization expense, distribution costs, sales commissions, and
production costs, increased $28 million for 2009 as compared to costs of revenues for 2008. The increase was driven by higher content
amortization expense and distribution costs, partially offset by a $6 million reduction in our music rights accrual related to a change in
estimate in the third quarter of 2009. Content amortization expense increased 8% or $20 million, driven by an increase of $13 million
due to a higher content asset balance, reflecting our continued investment in original content production and language customization
to support additional local feeds for growth in local advertising sales, $24 million more in write-offs of programming costs, partially
offset by favorable changes in foreign currency exchange rates of $17 million. Distribution costs increased $10 million as a result of
expanding the distribution of our networks in certain markets. The increases in costs of revenues were net of favorable impacts of
foreign currency exchange rates of $30 million. Excluding the favorable impacts of foreign currency exchange rates, costs of revenues
increased 17% or $58 million.
Selling, General and Administrative
Selling, general and administrative expenses, which are principally comprised of employee costs, marketing costs, occupancy
and back office support fees, decreased $67 million for 2009 when compared to selling, general, and administrative expenses for 2008.
The decrease is attributable to lower marketing and employee costs as a result of cost saving initiatives and improvements in operating
efficiencies and a $25 million benefit due to favorable impacts of foreign currency exchange rates. Excluding the favorable impacts of
foreign currency exchange rates, selling, general and administrative expenses declined 11% or $42 million.
Adjusted OIBDA
Adjusted OIBDA increased $63 million for 2009 as compared to Adjusted OIBDA for 2008. Excluding the impacts of foreign
exchange rate fluctuations, Adjusted OIBDA increased 24% or $83 million. The improvement in performance reflects growth in
distribution revenues resulting from subscriber growth, an increase in advertising due to higher viewership and subscribers, and a
decline in marketing and personnel costs. These increases were partially offset by increases in content amortization and write-offs and
distribution costs.
Commerce, Education, and Other
The following table presents, for our Commerce, Education, and Other segment, revenues, certain operating expenses, Adjusted
OIBDA, and a reconciliation of Adjusted OIBDA to operating income (loss) (in millions).
Years Ended December 31,
2009
2008
% Change
Favorable/
(Unfavorable)
Revenues:
Advertising............................................................................... $
Other.........................................................................................
Total revenues....................................................................................
Costs of revenues...............................................................................
Selling, general and administrative....................................................
Adjusted OIBDA ...............................................................................
Depreciation and amortization...........................................................
Restructuring and impairment charges ..............................................
1 $
175
176
(103)
(51)
22
(6)
(2)
Operating income (loss)..................................................................... $
14 $
—
196
196
(116)
(67)
13
(9)
(6)
(2)
—
(11)%
(10)%
11%
24%
69%
33%
67%
NM
NM = not meaningful.
Revenues
Total revenues for 2009 decreased $20 million as compared to total revenues for 2008 principally driven by a decrease of $25
million in commerce sales reflecting the transition of our commerce business to a licensing model in early 2009, a decrease in sound
services, and a decline in sales of hardcopy education content. These decreases were partially offset by growth in our education online
streaming distribution revenues as a result of the continued migration from hardcopy to online distribution of our education content.
We expect the transition of our commerce business to a licensing model will result in a reduction in our year-over-year commerce
revenues and direct operating costs through the first fiscal quarter of 2010.
38
Costs of Revenues
Costs of revenues, which consist principally of production costs, royalty payments, and content amortization expense, decreased
$13 million for 2009 as compared to costs of revenues for 2008 primarily due to a reduction in direct operating costs as a result of the
transition of our commerce business to a licensing model in early 2009 and to a lesser extent reductions in production costs.
Selling, General and Administrative Expenses
Selling, general and administrative expenses, which are principally comprised of employee costs, occupancy expenses, and
marketing costs, decreased $16 million for 2009 when compared to selling, general and administrative expenses for 2008 primarily
due to cost reductions in the commerce business. The decline in expenses in the commerce business was attributable to lower
employee costs as a result of the transition of our commerce business to a licensing model in early 2009.
Adjusted OIBDA
Adjusted OIBDA for 2009 increased $9 million as compared to Adjusted OIBDA for 2008. The increase principally reflects
growth in education online streaming distribution revenues as users migrate from hard copy education content and cost reductions
from the transition of our commerce business to a licensing model, partially offset by a decrease from the sound services business.
Corporate and Intersegment Eliminations
The following table presents, for our unallocated corporate amounts, revenues, certain operating expenses, Adjusted OIBDA,
and a reconciliation of Adjusted OIBDA to operating loss (in millions).
Years Ended December 31,
2009
2008
% Change
Favorable/
(Unfavorable)
Revenues:
Other......................................................................................... $
9 $
Total revenues....................................................................................
Costs of revenues...............................................................................
Selling, general and administrative....................................................
Adjusted OIBDA ...............................................................................
Mark-to-market share-based compensation .......................................
Depreciation and amortization...........................................................
Restructuring and impairment charges ..............................................
9
(7)
(206)
(204)
(204)
(78)
(5)
27
27
(5)
(223)
(201)
73
(78)
(2)
Operating loss .................................................................................... $
(491) $
(208)
(67)%
(67)%
(40)%
8%
(1)%
NM
—
NM
NM
NM = not meaningful.
Corporate primarily consists of corporate functions, executive management, administrative support services, and ancillary
revenues and expenses from a consolidated joint venture. Consistent with our segment reporting, corporate expenses are excluded
from segment results to enable executive management to evaluate business segment performance based upon decisions made directly
by business segment executives.
Corporate revenues for the year ended December 31, 2009 decreased $18 million, when compared with the corresponding
period in 2008, primarily due to decreased ancillary revenues from a consolidated joint venture, whose primary sales were of the
Planet Earth DVD. Corporate selling, general and administrative expenses decreased $17 million for 2009 driven by lower personnel
and consulting costs as a result of cost savings initiatives.
2008 vs. 2007
Consolidated Results of Operations
The following discussion of our results of operations is presented in three parts to assist the reader in better understanding our
operations. The table below reconciles our and DHC’s prior year income statements presented in accordance with U.S. GAAP to the
financial information discussed in our adjusted results of operations for the year ended December 31, 2007. The second section is an
overall discussion of our consolidated operating results. The third section includes a more detailed discussion of revenue and expense
activity of our three operating divisions: U.S. Networks, International Networks, and Commerce, Education, and Other.
39
The following table represents the year ended December 31, 2007 on an as adjusted basis (in millions). The information in the
“DHC Historical” and “DCH Historical” columns is derived from the historical statement of operations of DHC included elsewhere
herein (and has been adjusted to conform to Discovery’s presentation) and the historical statement of operations for DHC included in
Part IV of the 2008 Form 10-K. The adjustments column reflects specific adjustments required to present the “Discovery As
Adjusted” column as if the Newhouse Transaction occurred on January 1, 2007. We believe that the 2007 as adjusted presentation will
assist the reader in better understanding our operations as this presentation is on a comparable basis with the 2008 Statement of
Operations, therefore operating trends are more clearly presented. However, the actual results of operations for 2007 could have been
significantly different than the 2007 as adjusted results had the Newhouse Transaction actually closed on January 1, 2007.
Year Ended December 31, 2007
Discovery
Holding
Company (A)
Discovery
Communications
Holding, LLC
Historical
Adjustments
Discovery
Communications, Inc.
As Adjusted
Revenues:
Distribution............................................... $
Advertising ...............................................
Other.........................................................
Total revenues....................................................
Costs of revenues, excluding depreciation and
amortization listed below ..............................
Selling, general and administrative....................
Depreciation and amortization ...........................
Restructuring and impairment charges...............
Gains on dispositions .........................................
Operating (loss) income.....................................
Equity in earnings of Discovery
Communications Holding, LLC....................
Interest expense, net...........................................
Other non-operating income (expense), net .......
Income from continuing operations before
income taxes..................................................
Provision for income taxes.................................
Income from continuing operations, net of
taxes ..............................................................
Loss from discontinued operations,
net of taxes ....................................................
Net (loss) income ...............................................
Less net income attributable to non-controlling
interests .........................................................
Net (loss) income attributable to Discovery
Communications, Inc. stockholders .............. $
— $
—
76
76
1,477 $
1,345
305
3,127
60
22
3
—
(1)
84
(8)
142
—
8
142
(56)
86
(154)
(68)
—
1,167
1,296
131
46
(135)
2,505
622
—
(249)
(1)
372
(77)
295
(65)
230
(8)
$
—
—
—
—
—
—
—
—
—
—
—
(142)(B)
—
—
(142)
—
(142)
—
(142)
(80)(C)
(68) $
222 $
(222)
$
1,477
1,345
381
3,203
1,227
1,318
134
46
(136)
2,589
614
—
(249)
7
372
(133)
239
(219)
20
(88)
(68)
(A) Amounts in this column represent DHC’s results of operations for the year ended December 31, 2007, recast to reflect the
operating results of Ascent Media Corporation, Ascent Media CANS, LLC and Ascent Media Sytems & Technology Services,
LLC as discontinued operations.
The continuing operations of DHC represent corporate costs and the operating results of Creative Sound Services.
(B) Represents the elimination of the portion of DCH’s earnings allocated to and recognized by DHC under the equity of accounting
for the year ended December 31, 2007.
(C) Represents the allocation of the portion DCH’s earnings not recognized by DHC to non-controlling interests for the year ended
December 31, 2007.
40
The following table presents our operating results for the year ended December 31, 2008 and our adjusted results for the year
ended December 31, 2007 (in millions).
Years Ended December 31,
2008
2007
As Adjusted (D)
% Change
Favorable/
(Unfavorable)
Revenues:
Distribution ..................................................................................... $
Advertising......................................................................................
Other................................................................................................
Total revenues...........................................................................................
Costs of revenues, excluding depreciation and amortization
listed below ..........................................................................................
Selling, general and administrative...........................................................
Depreciation and amortization ..................................................................
Restructuring and impairment charges .....................................................
Gains on dispositions ................................................................................
Operating income......................................................................................
Interest expense, net..................................................................................
Other non-operating (expense) income, net ..............................................
Income from continuing operations before income taxes .........................
Provision for income taxes........................................................................
Income from continuing operations, net of taxes......................................
Income (loss) from discontinued operations, net of taxes.........................
Net income................................................................................................
Less net income attributable to non-controlling interests .........................
$
1,640
1,396
407
3,443
1,024
1,115
186
61
—
2,386
1,057
(256)
(47)
754
(352)
402
43
445
(128)
1,477
1,345
381
3,203
1,227
1,318
134
46
(136)
2,589
614
(249)
7
372
(133)
239
(219)
20
(88)
11%
4%
7%
7%
17%
15%
(39)%
(33)%
(100)%
8%
72%
(3)%
NM
NM
NM
68%
NM
NM
(45)%
Net income (loss) attributable to Discovery Communications, Inc.
stockholders ......................................................................................... $
317
$
(68)
NM
NM = not meaningful.
(D)
In order to enhance comparability, unaudited adjusted financial information for the year ended December 31, 2007 is provided
as if the Newhouse Transaction had occurred on January 1, 2007.
Revenues
Our consolidated revenues increased $240 million for the year ended December 31, 2008 when compared with 2007, as
adjusted. Distribution revenues increased $163 million during the year primarily due to International Networks subscriber growth
combined with annual contract increases for the fully distributed U.S. Networks, offset by the disposition of Travel Channel.
Advertising revenues increased $51 million for the period, and is primarily attributed to higher pricing and cash sellout rates in U.S.
Networks. Other revenues increased $26 million for the year ended December 31, 2008 when compared with 2007, as adjusted,
primarily due to an increase in licensing revenues in the International Networks, increase in sales of the Planet Earth DVD through a
joint venture, and increases in revenues from our representation of the Travel Channel through our U.S. Networks segment, offset by a
decline in revenues from the direct to consumer business in our Commerce, Education, and Other business segment.
Costs of Revenues
Costs of revenues, which includes content amortization and other production related expenses in addition to distribution and
merchandising costs, decreased $203 million for the year ended December 31, 2008 when compared to 2007, as adjusted. The
decrease in costs of revenues was primarily due to the effect of content impairment charges in the fourth quarter 2007 of $139 million
primarily in U.S. Networks coupled with a $76 million decrease in related amortization expense. These decreases were partially offset
by increases in costs of revenue in the International Networks and content impairment related to TLC.
41
Selling, General and Administrative
Selling, general and administrative expenses, which include certain personnel, marketing and other general and administrative
expenses, decreased $203 million for the year ended December 31, 2008 from 2007, as adjusted, primarily attributable to a $210
million decrease in expenses arising from long-term incentive plans, which were partially offset by slight increases in costs incurred in
conjunction with DCH preparing to become a consolidated subsidiary of ours as a result of the Newhouse Transaction and an increase
in personnel costs in International Networks. Expenses arising from long-term incentive plans are largely related to DCH’s unit-based,
long-term incentive plan, the Discovery Appreciation Plan or the “DAP”, or “LTIP”, which was modified to reflect our capital
structure following the Newhouse Transaction. Prior to the Newhouse Transaction, the value of units in the LTIP was indexed to the
value of DHC Series A common stock. After the Newhouse Transaction, the units remained outstanding and were converted at the
effective time of the Newhouse Transaction to track changes in the value of our Series A common stock. The change in unit value of
LTIP awards outstanding is recorded as expenses arising from long-term incentive plans over the period outstanding. Primarily due to
the decrease in both the DHC Series A common stock and our Series A common stock price during the year ended December 31,
2008, we recorded a benefit of $69 million to expenses arising from long-term incentive plans in 2008 compared to expenses arising
from long-term incentive plans of $141 million for the year ended December 31, 2007, as adjusted. In the fourth quarter 2008, eligible
new hires and promoted employees received stock options that vest in four equal installments, and those employees with LTIP units
that vest between September 18, 2008 and March 14, 2009 will receive cash-settled stock appreciation awards that expire in
March 2010. We do not intend to make additional cash-settled stock appreciation awards, except as may be required by contract or to
employees in countries where stock option awards are not permitted.
Depreciation and Amortization
The increase in depreciation and amortization for the year ended December 31, 2008 is due to an increase in intangible assets
resulting from the reclassification of DHC intangibles following the Newhouse Transaction and the HowStuffWorks.com acquisition.
Restructuring and Impairment Charges
During the year ended December 31, 2008, we recorded $31 million in restructuring charges, of which $11 million relates to the
relocation and severance costs related to TLC’s repositioning strategy, $6 million for the termination of a production group, and
$6 million due to the closure of our commerce distribution center and our store headquarters offices along with the transition of the
remaining commerce distribution services to third-party service providers. During the year ended December 31, 2007, we recorded
restructuring charges of $20 million related to a number of organizational and strategic adjustments. The purpose of these adjustments
was to better align our organizational structure with our new strategic priorities and to respond to continuing changes within the media
industry.
During the fourth quarter of 2008, we recorded a write-off of intangible assets of $30 million related to our
HowStuffWorks.com business. This write-off of intangible assets was due to the decline in the cash flows projected to be generated by
the HowStuffWorks.com business. During the second quarter of 2007, DCH recorded an asset impairment of $26 million which
represents write-offs of intangible assets related to the education business.
Gains on Dispositions
In 2007, we exchanged the capital stock of a subsidiary that held the Travel Channel and travelchannel.com (collectively, the
“Travel Business”) for Cox Communications Holdings, Inc.’s 25% ownership interest in us and $1.3 billion in cash. The distribution
of the Travel Business, which was valued at $575 million, resulted in a $135 million tax-free gain.
Interest Expense, Net
On May 14, 2007, we entered into a $1.5 billion term loan in conjunction with the transaction with Cox Communications
Holdings, Inc., offset by a $180 million payment for a senior note that matured. The increase in interest expense for the year ended
December 31, 2008 when compared with 2007, as adjusted, is primarily a result of the term loan.
Other Non-Operating (Expense) Income, Net
Other non-operating (expense) income, net includes our equity in the operating results of unconsolidated affiliates, other non-
operating income net of non-operating expenses, as well as unrealized losses from derivative instruments. Equity in loss of
unconsolidated affiliates in 2008 consisted primarily of a $57 million other-than-temporary decline in the value of our equity method
investment in HSWi, coupled with $13 million in equity losses recorded during 2008, which is offset by equity in income from our
joint ventures in Canada and Japan. In 2007, we recognized $9 million of equity in income primarily from our joint ventures in
Canada and Japan.
42
Other non-operating income consisted of a $47 million reduction of a liability related to the value of shares in HSWi to be
exchanged to its former shareholders, which was recorded in December 2008. Offsetting this non-operating income is unrealized
losses from derivative transactions. Unrealized losses from derivative transactions relate primarily to our use of derivative instruments
to modify our exposure to interest rate fluctuations on our debt. These instruments include a combination of swaps, caps, collars and
other structured instruments. As a result of unrealized mark to market adjustments, we recognized unrealized losses of $31 million and
$9 million during the years ended December 31, 2008 and 2007, respectively. The foreign exchange hedging instruments used by us
are spot, forward and option contracts. Additionally, we enter into non-designated forward contracts to hedge non-dollar denominated
cash flows and foreign currency balances.
Provision for Income Taxes
Our effective tax rate was 47% and 36% for the years ended December 31, 2008 and 2007, as adjusted, respectively. Our
effective tax rate for the year ended December 31, 2008 differed from the federal income tax rate of 35% primarily due to DHC’s
recognition of deferred tax expense related to its investment in DCH (net of tax benefit from intangible amortization related to the
spin-off of the Travel Channel in 2007), which is partially offset by the release of a valuation allowance on deferred tax assets of
Ascent Media Sound, Inc. Other items impacting the effective tax rate include the following: our conversion from deducting foreign
taxes to claiming foreign tax credits, foreign unrecognized tax positions, and other miscellaneous items. Our effective tax rate for the
year ended December 31, 2007, as adjusted, was not materially different than the federal income tax rate of 35%. However, during this
period we benefited from the tax-free treatment of the gain recognized on the disposition of the Travel Channel and the release of
Travel Channel deferred tax liabilities, offset by the tax impact of discontinued operations.
Income (Loss) from Discontinued Operations, Net of Taxes
Summarized financial information included in discontinued operations is set forth in the following table (in millions).
Years Ended December 31,
2008
2007
As Adjusted
Revenues......................................................................................................................................................... $
Loss from the operations of discontinued operations before income taxes..................................................... $
Loss from the operations of discontinued operations, net of taxes ................................................................. $
Gains on dispositions, net of taxes.................................................................................................................. $
Income (loss) from discontinued operations, net of taxes............................................................................... $
Income (loss) per share from discontinued operations available to Discovery Communications, Inc.
484 $
(6) $
(4) $
47 $
43 $
689
(250)
(219)
—
(219)
stockholders, basic and diluted................................................................................................................... $
0.13 $
(0.78)
Weighted average number of shares outstanding:
Basic...........................................................................................................................................................
Diluted........................................................................................................................................................
321
322
281
281
On September 17, 2008, as part of the Newhouse Transaction, DHC completed the spin-off to its shareholders of AMC, a
subsidiary holding the cash and businesses of DHC, except for CSS, which provides sound, music, mixing, sound effects and other
related services under brand names such as Sound One, POP Sound, Soundelux and Todd A-O (which businesses remained with us
following the completion of the Newhouse Transaction). The AMC spin-off was structured such that there was no gain or loss related
to the transaction.
Just prior to the Newhouse Transaction, DHC sold its ownership interests in Ascent Media CANS, LLC (D/B/A AccentHealth) to
AccentHealth Holdings LLC, an unaffiliated third party, for approximately $119 million in cash. It was determined that AccentHealth
was a non-core asset, and the sale of AccentHealth was consistent with DHC’s strategy to divest non-core assets. DHC recognized a
pre-tax gain of approximately $64 million in connection with the sale of AccentHealth, which is recorded as a component of
discontinued operations. As there is no continuing involvement in the operations of AMC or AccentHealth, the financial results of
their operations have been presented as discontinued operations for the years ended December 31, 2008 and 2007.
Following a comprehensive strategic review of our businesses, we closed 103 mall-based and stand-alone Discovery Stores in
the third quarter of 2007. As there is no continuing involvement in the retail stores or significant migration of retail customers to e-
commerce, the results of the Retail business are accounted for as discontinued operations in the as-adjusted results of operations for
the year ended December 31, 2007.
43
Net Loss (Income) Attributable to Non-Controlling Interests
Non-controlling interests primarily represent our and consolidated entities’ portion of earnings which are allocable to the non-
controlling partners. The increase in net income attributable to non-controlling interests during the year ended December 31, 2008 is
primarily a result of our increased profits allocated to non-controlling partners prior to the Newhouse Transaction and reporting of our
financial results in accordance with FASB Accounting Standards Codification Topic 810, Consolidations (“ASC 810”).
Segment Results of Operations
Years Ended December 31,
2008
2007
As Adjusted
% Change
Favorable/
(Unfavorable)
Revenues:
U.S. Networks .......................................................................... $
International Networks.............................................................
Commerce, Education, and Other ............................................
Corporate and intersegment eliminations.................................
2,062 $
1,158
196
27
Total revenues....................................................................................
Costs of revenues (1) ...........................................................................
Selling, general and administrative ( 1) ..............................................
Add: Amortization of deferred launch incentives..............................
3,443
(1,024)
(1,184)
75
1,941
1,030
225
7
3,203
(1,227)
(1,177)
100
6%
12%
(13)%
NM
7%
17%
(1)%
(25)%
Adjusted OIBDA ............................................................................... $
1,310 $
899
46%
NM = not meaningful.
(1)
Costs of revenue and selling, general and administrative expenses exclude depreciation and amortization, income
(expense) arising from long-term incentive plan awards (mark-to-market), gains on dispositions, exit and restructuring charges,
and intangible asset impairments.
44
Years Ended December 31,
2008
2007
As Adjusted
% Change
Favorable/
(Unfavorable)
Adjusted OIBDA:
U.S. Networks ....................................................................... $
International Networks..........................................................
Commerce, Education, and Other .........................................
Corporate and intersegment eliminations..............................
1,111 $
387
13
(201)
Total Adjusted OIBDA...................................................................
1,310
Amortization of deferred launch incentives....................................
Mark-to-market share-based compensation ....................................
Depreciation and amortization........................................................
Restructuring and impairment charges ...........................................
Gains on dispositions......................................................................
(75)
69
(186)
(61)
—
Total operating income ................................................................... $
1,057 $
830
254
4
(189)
899
(100)
(141)
(134)
(46)
136
614
34%
52%
NM
(6)%
46%
25%
NM
(39)%
(33)%
(100)%
72%
NM = not meaningful.
U.S. Networks
Years Ended December 31,
2008
2007
As Adjusted
% Change
Favorable/
(Unfavorable)
Revenues:
Distribution ........................................................................... $
Advertising............................................................................
Other......................................................................................
$
927
1,058
77
862
1,015
64
Total revenues.................................................................................
2,062
1,941
Costs of revenues............................................................................
Selling, general and administrative.................................................
Add: Amortization of deferred launch incentives...........................
Adjusted OIBDA ............................................................................
Amortization of deferred launch incentives....................................
Mark-to-market share-based compensation ....................................
Depreciation and amortization........................................................
Restructuring and impairment charges ...........................................
(509)
(476)
34
1,111
(34)
(4)
(56)
(51)
Operating income............................................................................ $
966 $
(699)
(468)
56
830
(56)
—
(28)
—
746
8%
4%
20%
6%
27%
(2)%
(39)%
34%
39%
—
(100)%
—
29%
As noted above, in May 2007, we exchanged our subsidiary holding the Travel Channel, travelchannel.com and approximately
$1.3 billion in cash for Cox’s interest in DCH. Accordingly, DCH’s 2007 results of operations do not include Travel Channel after
May 14, 2007. The disposal of Travel Channel does not meet the requirements for discontinued operations presentation. The following
table represents U.S. Networks results of operations excluding Travel Channel for all periods. Although this presentation is not in
accordance with U.S. GAAP, we believe this presentation provides a more meaningful comparison of the U.S. Networks results of
operations and allows the reader to better understand the U.S. Networks ongoing operations.
45
U.S. Networks without Travel Channel
Years Ended December 31,
2008
2007
As Adjusted
% Change
Favorable/
(Unfavorable)
Revenues:
Distribution ........................................................................... $
Advertising............................................................................
Other......................................................................................
Total revenues.................................................................................
Costs of revenues............................................................................
Selling, general and administrative.................................................
Add: Amortization of deferred launch incentives...........................
Adjusted OIBDA ............................................................................
Amortization of deferred launch incentives....................................
Mark-to-market share-based compensation ....................................
Depreciation and amortization........................................................
Restructuring and impairment charges ...........................................
$
927
1,058
77
2,062
(509)
(476)
34
1,111
(34)
(4)
(56)
(51)
Operating income............................................................................ $
966 $
840
975
64
1,879
(673)
(447)
51
810
(51)
—
(28)
—
731
10%
9%
20%
10%
24%
(6)%
(33)%
37%
33%
—
(100)%
—
32%
Since the disposal of Travel Channel in 2007 did not meet the requirements of discontinued operations presentation, and the
results of Travel Channel are not consolidated with DCH post transaction, the following discussion excludes the results of Travel
Channel for all periods so as to facilitate comparability of the U.S. Networks segment data.
Revenues
Total revenues increased $183 million for the year ended December 31, 2008, when compared with 2007. Distribution revenue
increased $87 million over the period, driven by annual contractual rate increases for fully distributed networks combined with
subscription units, principally from networks carried on the digital tier. Distribution revenue includes a one-time $8 million
adjustment resulting from improvements in our methodology of estimating accrued revenue for certain distribution operators. The
adjustment was recorded in its entirety in the second quarter of 2008 and is not material to the current or prior periods. Contra revenue
items included in distribution revenue, such as launch amortization and marketing consideration, decreased $19 million for the year
ended December 31, 2008 when compared with 2007. This decrease includes $3 million for replacement decoder boxes to support the
digitization of an analog transponder recorded as contra revenue in the second quarter of 2007.
Advertising revenue increased $83 million for the year ended December 31, 2008, when compared with the prior year, primarily
due to higher pricing in the up-front and scatter markets, as well as higher cash sellouts, which were partially offset by under-delivery
of committed audience levels, when compared with the corresponding prior year periods.
Other revenue increased $13 million for the year ended December 31, 2008, primarily from our representation of the Travel
Channel, which increased $11 million during the period, coupled with an increase of $5 million in revenue from How Stuff Works,
which was acquired in December 2007. These increases were partially offset by a decrease of $6 million of international program
sales revenue, which is now reported in the International Networks segment.
Costs of Revenues
For the year ended December 31, 2008, costs of revenues decreased $164 million when compared with 2007, primarily due to a
decrease in content amortization expense of $156 million. The decrease in content amortization expense was primarily a result of the
effect of the $129 million content impairment charge recorded in 2007 following a change in management and related changes in
strategy. This charge coupled with the related $76 million decrease in content amortization expense was offset by $17 million of
content impairment charges for TLC programs following a change in management and related changes in strategy in the second half of
2008, and content amortization expense for new programming on Discovery Channel, TLC, Planet Green and Science Channel.
46
Selling, General and Administrative
Total selling, general and administrative expenses increased $29 million for the year ended December 31, 2008, when compared
with 2007, which was primarily a result of a $34 million increase in personnel costs, primarily driven by continued investment in
digital media, including acquisitions made during the third and fourth quarters of 2007. This increase was partially offset by decreased
marketing expense of $12 million for the year ended December 31, 2008 when compared with the corresponding prior year period.
Adjusted OIBDA
The U.S. Networks segment’s operating performance improved as reflected by an increase in adjusted OIBDA of $301 million
for the year ended December 31, 2008 when compared with 2007. The improved performance is primarily due to revenue growth
driven by subscriber growth coupled with higher pricing and lower costs of revenue due to declines in content amortization expense.
International Networks
Years Ended December 31,
2008
2007
As Adjusted
% Change
Favorable/
(Unfavorable)
Revenues:
Distribution ........................................................................... $
Advertising............................................................................
Other......................................................................................
Total revenues.................................................................................
Costs of revenues............................................................................
Selling, general and administrative.................................................
Add: Amortization of deferred launch incentives...........................
Adjusted OIBDA ............................................................................
Amortization of deferred launch incentives....................................
Depreciation and amortization........................................................
Restructuring and impairment charges ...........................................
$
713
336
109
1,158
(394)
(418)
41
387
(41)
(43)
(2)
Operating income............................................................................ $
301 $
615
330
85
1,030
(373)
(447)
44
254
(44)
(36)
(2)
172
16%
2%
28%
12%
(6)%
6%
(7)%
52%
7%
(19)%
—
75%
Revenues
Total revenues increased $128 million for the year ended December 31, 2008, when compared with 2007, driven by an increase
in distribution revenue of $98 million. Distribution revenue increased $76 million in EMEA, Latin America, and Asia-Pacific
primarily as a result of a 16% increase in average paying subscription units. In addition, foreign exchange had a favorable impact of
$13 million on distribution revenues for the year ended December 31, 2008 when compared with 2007.
Advertising revenue increased $6 million for the year ended December 31, 2008, when compared with 2007. Advertising
revenue increased $42 million in EMEA and Latin America primarily due to higher viewership combined with an increased subscriber
base in most markets worldwide. These increases were offset by a $35 million decrease in the U.K. due to an interpretation of a
contract provision resulting in a limitation in our ability to monetize our audience in the U.K., as well as a deterioration in market
conditions. Advertising revenue decreased $4 million due to the impact of unfavorable foreign exchange.
Other revenue increased $24 million mainly due to improvement in licensing and sales of programs primarily in the U.K. offset
by a $2 million unfavorable foreign exchange impact.
Costs of Revenues
Costs of revenues increased $21 million for the year ended December 31, 2008, when compared with 2007, driven by a
$40 million increase in content amortization expense due to continued investment in original productions and language customization
to support additional local feeds for growth in local ad sales partially offset by favorable foreign exchange of $10 million and a
reduction in sales commissions of $5 million.
Selling, General and Administrative
Selling, general and administrative expenses decreased $29 million for the year ended December 31, 2008, when compared with
2007. This decrease was driven by a $26 million reduction in marketing expenditures coupled with the favorable impact of $3 million
from foreign exchange.
47
Adjusted OIBDA
The International Networks segment’s operating performance improved as reflected in an increase in adjusted OIBDA of
$133 million for the year ended December 31, 2008, when compared with 2007. The improved performance reflects revenue growth
driven by subscription growth in EMEA, Latin America and Asia-Pacific and a reduction in marketing expenditures, partially offset
by increased content amortization expense due to continued investment in original productions and language customization.
Commerce, Education, and Other
Years Ended December 31,
2008
2007
As Adjusted
% Change
Favorable/
(Unfavorable)
Revenues:
Other........................................................................................ $
196 $
Total revenues...................................................................................
Costs of revenues..............................................................................
Selling, general and administrative...................................................
Adjusted OIBDA ..............................................................................
Depreciation and amortization..........................................................
Restructuring and impairment charges .............................................
196
(116)
(67)
13
(9)
(6)
Operating loss ................................................................................... $
(2) $
225
225
(151)
(70)
4
(17)
(27)
(40)
(13)%
(13)%
23%
4%
NM
47%
78%
95%
NM = not meaningful.
Revenues
Commerce, Education, and Other total revenues decreased $29 million for the year ended 2008 when compared with the prior
year. A challenging retail environment in 2008 coupled with the success of the Planet Earth DVD in 2007 contributed to a year over
year decline of 48% in revenue from the direct to consumer business, which was partially offset by higher licensing revenue.
Education revenue increased by $6 million as the core streaming business continued to grow. New revenue streams in licensing and
sponsorships were slightly offset by the decline in the hardcopy business as customers shifted to our digital services. Revenues
generated by the CSS business were relatively flat compared with 2007.
Costs of Revenues
Costs of revenues decreased $35 million for the year ended December 31, 2008, commensurate with the decrease in
Commerce’s product revenue coupled with a decrease in Education’s content amortization, which resulted from the fourth quarter
2007 write-off of capitalized content costs that were not aligned with Education’s product offerings.
Selling, General and Administrative
Selling, general and administrative expenses decreased $3 million for the year ended December 31, 2008. The decrease was
primarily due to lower personnel and marketing costs incurred in Commerce and Education coupled with a $2 million legal expense in
2007 for a legal settlement. These decreases were partially offset by a slight increase in selling, general and administrative expense
from the CSS business.
Adjusted OIBDA
Adjusted OIBDA increased $9 million for the year ended December 31, 2008, when compared to 2007, which reflects our
efforts to reduce costs in response to the challenging retail environment during the year, reflected by a decline in revenue.
48
Corporate and Intersegment Eliminations
Years Ended December 31,
2008
2007
As Adjusted
% Change
Favorable/
(Unfavorable)
Revenues:
Other......................................................................................... $
27 $
Total revenues....................................................................................
Costs of revenues...............................................................................
Selling, general and administrative....................................................
Adjusted OIBDA ...............................................................................
Market-to-market share-based compensation ....................................
Depreciation and amortization...........................................................
Restructuring and impairment charges ..............................................
Gains on dispositions.........................................................................
27
(5)
(223)
(201)
73
(78)
(2)
—
Operating loss .................................................................................... $
(208) $
7
7
(4)
(192)
(189)
(141)
(53)
(17)
136
(264)
NM
NM
(25)%
(16)%
(6)%
NM
(47)%
88%
(100)%
21%
NM = not meaningful.
Corporate is mainly comprised of ancillary revenue and expenses from a joint venture, corporate functions, executive
management and administrative support services. Consistent with our segment reporting, corporate expenses are excluded from
segment results to enable executive management to evaluate business segment performance based upon decisions made directly by
business segment executives.
Corporate revenues increased $20 million for the year ended December 31, 2008, when compared with 2007, primarily due to
increased ancillary revenue from a joint venture, whose primary sales were of the Planet Earth DVD; current sales volume is not
expected to continue. Corporate costs increased $32 million, for the year ended December 31, 2008, driven by increased costs incurred
in conjunction with our preparing to become a public entity as a result of the Newhouse Transaction and costs related to the start-up of
OWN.
Liquidity and Capital Resources
This section provides a description of our primary sources and uses of cash, as well as significant transactions affecting
liquidity, for the year ended December 31, 2009 as compared to the years ended December 31, 2008 and 2007.
The following table represents a comparison of the components of the statement of cash flows, as reported for the years ended
December 31, 2009, 2008, and 2007 with a reconciliation of historical DCH statement of cash flows for the year ended December 31,
2007 (in millions).
Years Ended December 31,
2009
2008 (2)
2007 (1)(2)
Cash provided by operating activities................................................................... $ 608
$
Cash provided by (used in) investing activities .................................................... $ 266 $
Cash (used in) provided by financing activities.................................................... $ (356) $
569 $
98 $
(774) $
300
(446)
187
(1) The 2007 amounts reflect the gross combined cash flow activities of both DHC and DCH as though the Newhouse Transaction
was completed January 1, 2007. The 2007 amounts include net operating cash inflows of $58 million and $242 million from
DHC and DCH, respectively, investing cash outflows of ($15) million and ($431) million from DHC and DCH, respectively,
and financing cash inflows of $12 million for DHC and $175 million for DCH.
(2) The cash flow activity also includes cash flows for AMC for both the years ended December 31, 2008 and 2007, including cash
provided by operating activities of $28 million, cash provided by investing activities of $128 million, and cash used in financing
activities of $2 million for the year ended December 31, 2008. AMC cash provided by operating activities was $61 million, cash
used in investing activities was $15 million, and cash provided by financing activities was $2 million for the year ended
December 31, 2007.
49
Sources of Cash
Our principal sources of liquidity are cash and cash equivalents on hand, cash flows from operations, proceeds from business
dispositions, available borrowing capacity under our revolving credit facility, and access to capital markets. We anticipate that our
existing cash and cash equivalents on hand and cash generated by or available to the Company should be sufficient to meet our
anticipated cash requirements for at least the next twelve months.
As of December 31, 2009, we had approximately $2.2 billion of total liquidity, comprised of $623 million of cash and cash
equivalents on hand and the ability to borrow approximately $1.6 billion under our revolving credit facility.
Operating Activities
For the year ended December 31, 2009, our cash provided by operating activities was $608 million, as compared to $569 million
and $300 million for the years ended December 31, 2008 and 2007, respectively, driven by a decrease in cash provided by working
capital primarily due to cash paid for income taxes of $444 million, $194 million, and $75 million for the years ended December 31,
2009, 2008, and 2007, respectively. The increase for the year ended December 31, 2009 was primarily due to higher operating income
and $108 million in taxes paid related to the sale of our 50% interest in Discovery Kids. The amount for the year ended December 31,
2008 includes $17 million for taxes paid by discontinued operations.
Investing Activities
Cash provided by (used in) investing activities for the year ended December 31, 2009 was $266 million compared to $98 million
and $(446) million during the corresponding periods in 2008 and 2007, respectively. The increase primarily reflects $300 million we
received from Hasbro in exchange for a 50% ownership interest in a new joint venture that operates the Discovery Kids business and a
decrease in capital expenditures of $45 million and $71 million for the year ended December 31, 2009 as compared to 2008 and 2007,
respectively.
Financing Activities
At December 31, 2009, our committed debt facilities included two term loans, a revolving credit facility, and various senior
notes. Total commitments under these facilities were $5.0 billion at December 31, 2009, of which $3.4 billion of indebtedness was
outstanding under these facilities at December 31, 2009, providing additional borrowing capacity of $1.6 billion.
On August 19, 2009, DCL issued $500 million aggregate principal amount of 5.625% Senior Notes maturing on August 15,
2019 (the “August 2019 Notes”). DCL received net proceeds of $492 million from the offering after deducting the issuance costs.
DCL used the net proceeds of the offering to repay $428 million of indebtedness outstanding under its Term Loan A, prior to final
maturity on October 31, 2010. The remaining proceeds are for general corporate purposes.
The August 2019 Notes are unsecured and rank equally in right of payment with all of DCL’s other unsecured senior
indebtedness. The August 2019 Notes are fully and unconditionally guaranteed on an unsecured and unsubordinated basis by
Discovery.
On May 14, 2009, DCH entered into Credit Agreement Supplement No. 1 (“Term Loan C”) to its Term Loan B. Pursuant to
Term Loan C, DCH incurred $500 million of indebtedness, which matures on May 14, 2014. DCH received net proceeds of
$478 million from the borrowing after deducting issuance costs. DCH used the net proceeds of the borrowing to repay $163 million
and $315 million of indebtedness outstanding under DCL’s Term Loan A and the revolving credit facility, respectively.
The Term Loan C indebtedness is repayable in equal quarterly installments of $1.25 million beginning June 30, 2009 through
March 31, 2014, with the balance due on the maturity date. Term Loan C bears interest at a rate of LIBOR plus an applicable margin
of 3.25%, with a LIBOR floor of 2.00%, which was 5.25% at December 31, 2009. From May 14, 2009 through December 31, 2009,
the weighted average effective interest rate for Term Loan C was 6.03%.
We currently hold fixed rate swaps that economically hedge the interest rate risk on all of our outstanding variable rate debt. The
anticipated interest payments, together with the scheduled principal payments, due over the next year are within the available capacity
on our committed facilities. Although we have adequate liquidity to fund our operations and to meet our debt service obligations over
the next twelve months, we may seek to arrange new financing.
Term Loan B and Term Loan C are secured by DCH’s assets, excluding assets held by its subsidiaries. The revolving credit
facility and senior notes are unsecured. The debt facilities contain covenants that require the respective borrowers to meet certain
financial ratios and place restrictions on the payment of dividends, sale of assets, additional borrowings, mergers, and purchases of
capital stock, assets and investments. We were compliant with all debt covenants as of December 31, 2009 and have sufficient excess
capacity to draw on existing debt commitments or incur additional debt.
50
Uses of Cash
Our primary uses of cash include the creation and acquisition of new content, commitments to equity affiliates, and debt and
related interest payments. We expect our cash used to acquire content to continue to increase as we continue to invest in high quality
programming.
Investing Activities
We and the BBC have formed several cable and satellite television network joint ventures to develop and distribute
programming content. Under the terms of our agreements with the BBC, it has the right, every three years starting December 31, 2002,
to require us to purchase its ownership interests in those joint ventures. Due to the complexities of the redemption formula, we have
accrued the value of the redemption, or put right, at approximately $49 million as of December 31, 2009. We are currently discussing
with the BBC potential revisions to all of our contractual relationships, including the ownership of the joint ventures. While there can
be no assurance that these or other negotiations would result in a definitive agreement, we expect that the cost of a negotiated
acquisition of the BBC’s interests in the joint ventures could substantially exceed the value of the put right.
On July 23, 2008, we formed a 50-50 joint venture with Oprah Winfrey and Harpo, Inc. Pursuant to the venture agreement,
Discovery is committed to loan up to $100 million to the venture through September 30, 2011 to fund operations, of which
$35 million has been funded as of December 31, 2009. We anticipate that sufficient funds will be available to meet funding needs
under our obligation in 2010. To the extent that funding the joint venture in excess of $100 million is necessary, we may provide
additional funds through a member loan or require the joint venture to seek third party financing. We expect to recoup the entire
amount contributed in future periods provided that the joint venture is profitable and has sufficient funds to repay us. We are currently
discussing with Harpo a number of matters regarding the OWN Network, including digital strategy, the programming and
development pipeline, and increases in our funding commitment, which is currently $100 million.
Financing Activities
During the year ended December 31, 2009, $356 million of cash was used in financing activities as compared to $774 million
used for the year ended December 31, 2008 and $187 million provided by financing activities during the year ended December 31,
2007. Our primary use of cash for financing activities during 2009 was principal payments under our debt facilities totaling
$1.3 billion. This outflow was partially offset by $970 million in net cash proceeds from Term Loan C and the August 2019 Notes
discussed previously. During the year ended December 31, 2008, our primary uses of cash for financing activities were $356 million
in cash disbursed in connection with the spinoff of Ascent Media Corporation and principal repayments of $382 million under our
debt facilities.
In 2010, we expect our uses of cash to include a minimum of $20 million for debt repayments, between $210 million and
$240 million for interest expense, and approximately $50 million for capital expenditures. Additionally, we expect to make payments
to settle vested employee cash-settled equity awards. Actual amounts expensed and payable for cash-settled equity awards are
dependent on future calculations of fair value which are primarily affected by changes in our stock price, changes in the number of
awards outstanding, and changes to the plan. The current portion accrued for these cash-settled awards was $117 million as of
December 31, 2009.
Factors Affecting Liquidity and Capital Resources
If we were to experience a significant decline in operating performance, or have to meet an unanticipated need for additional
liquidity beyond our available commitments, there is no certainty that we would be able to access the needed liquidity. While we have
established relationships with U.S. and international banks and investors which continue to participate in our various credit
agreements, the current state of the credit markets may cause some lenders to have to reduce or withdraw their commitments if we
were to seek to negotiate a refinancing or an increase in our total commitments. Covenants in existing debt agreements may constrain
our capacity for additional debt or there may be significant increases in costs to refinance existing debt to access additional liquidity.
As a public company, we may have access to other sources of capital such as the public bond and equity markets. However, access to
sufficient liquidity in these markets is not assured given our substantial debt outstanding and the continued volatility in the equity and
credit markets.
On June 17, 2009, we filed a Registration Statement on Form S-3 (“shelf registration”) with the SEC in which we registered
securities, including debt securities, common stock, and preferred stock. The August 2019 Notes were issued under this shelf
registration. While we are not required to issue additional securities under this shelf registration, we may issue additional securities at
a future date.
Our access to capital markets can be affected by factors outside of our control. In addition, our cost to borrow is impacted by
market conditions and our financial performance as measured by certain credit metrics defined in our credit agreements, including
interest coverage and leverage ratios.
51
We expect to have sufficient cash flow from operations in 2010, combined with $623 million of cash on hand at December 31,
2009, to meet future needs including mandatory principal repayments of debt, interest payments, expected capital expenditures, and
payments to settle vested employee cash-settled equity awards. In addition, we have $1.6 billion of available capacity on our existing
revolving credit facility if our cash flow from operations is less than anticipated. Our revolving credit facility expires in October 2010.
We are currently assessing our options to extend or enter into a new facility.
We were compliant with all debt covenants as of December 31, 2009 and have sufficient excess capacity to draw on existing
debt commitments or incur additional debt. We have no indication that any of our lenders would be unable to perform under the
requirements of our credit agreements should we seek additional funding. Although our leverage and interest coverage covenants limit
the total amount of debt we might incur relative to our operating cash flow, we expect we would continue to maintain compliance with
our debt covenants with a 50% reduction in our current operating performance.
Contractual Obligations
We have agreements for leases of satellite transponders, facilities and equipment. These agreements expire at various dates
through 2028. We are obligated to license programming under agreements with content suppliers that expire over various dates. We
also have other contractual commitments arising in the ordinary course of business.
A summary of all of the expected payments for these commitments as well as future principal payments under the current debt
arrangements and minimum payments under capital leases at December 31, 2009 is as follows (in millions).
Payments Due by Period(1)
Total
Less than 1
Year
1-3 Years
3-5 Years
More than
5 Years
Long-term debt ...................................................................... $
Interest payments(2) ..............................................................
Capital leases .........................................................................
Operating leases.....................................................................
Content ..................................................................................
Other(3) .................................................................................
3,394 $
976
153
337
440
445
20 $
205
27
70
287
128
585 $
358
49
105
111
121
1,899 $
257
27
70
42
57
890
156
50
92
—
139
Total ............................................................................. $
5,745 $
737 $
1,329 $
2,352 $
1,327
(1) Table does not include certain long-term obligations reflected in our consolidated balance sheet as the timing of the payments
cannot be predicted or the amounts will not be settled in cash. The most significant of these obligations include $148 million
accrued under our cash-settled equity awards and $71 million related to unrecognized tax benefits.
(2) Amounts (i) are based on our outstanding debt at December 31, 2009, (ii) assume the interest rates on our floating rate debt and
associated interest rate swaps remain constant at the December 31, 2009 rates, (iii) assume that our existing debt is repaid at
maturity and (iv) excludes interest payments on capital leases which are included in Capital leases.
(3) Represents our obligations to purchase goods and services whereby the underlying agreements are enforceable, legally binding
and specify all significant terms. The more significant purchase obligations include: obligations to purchase goods and services,
employment contracts, sponsorship agreements and transmission services. Amounts related to employment contracts include
base compensation and do not include compensation contingent on future events.
We are subject to a contractual agreement that may require us to acquire the non-controlling interest of certain of our
subsidiaries. The amount and timing of such payments are not currently known and, accordingly, are not included in the table above.
We have recorded a $49 million liability as of December 31, 2009 for this redemption right. Refer to Note 12 to the consolidated
financial statements for additional information.
Off-Balance Sheet Arrangements
We have no material off-balance sheet arrangements (as defined in Item 303(a)(4) of Regulation S-K) that have or are
reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses,
results of operations, liquidity, capital expenditures or capital resources.
52
Critical Accounting Policies and Estimates
The preparation of our financial statements in conformity with U.S. GAAP requires management to make estimates, judgments
and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. On an ongoing
basis, we evaluate estimates, which are based on historical experience and on various other assumptions believed reasonable under the
circumstances. The results of these evaluations form the basis for making judgments about the carrying values of assets and liabilities
and the reported amount of expenses that are not readily apparent from other sources. Actual results may differ from these estimates
under different assumptions. Critical accounting policies impact the presentation of our financial condition and results of operations
and require significant judgment and estimates. An appreciation of our critical accounting policies facilitates an understanding of our
financial results. Unless otherwise noted, we applied our critical accounting policies and estimates methods consistently in all material
respects and for all periods presented. For further information regarding these critical accounting policies and estimates, please see the
Notes to our consolidated financial statements.
For financial reporting purposes, we are the successor reporting entity to DHC. Because there is no effective change in
ownership, in accordance with ASC 810, both DHC and DCH have been consolidated in our financial statements as if the transaction
had occurred January 1, 2008. Our critical accounting policies were adopted from DCH following the Newhouse Transaction. For
purposes of analyzing our critical accounting policies, we present associated 2008 financial information consistent with our financial
statement presentation and present associated 2007 financial information consistent with the financial statement presentation of DCH.
Revenues
We derive revenues from (i) distribution revenues from cable systems, satellite operators and other distributors, (ii) advertising
aired on our networks and websites, and (iii) other, which is largely educational sales, e-commerce sales, and post-production sound
and service sales.
Distribution
Distributors generally pay a per-subscriber fee for the right to distribute our programming under the terms of long-term
distribution contracts (“distribution revenues”). Distribution revenues are reported net of incentive costs or other consideration, if any,
offered to system operators in exchange for long-term distribution contracts. We recognize distribution revenues over the term of the
contracts based on contracted monthly license fee provisions and reported subscriber levels. Network incentives have historically
included upfront cash incentives referred to as “launch incentive” in connection with the launch of a network by the distributor within
certain time frames. Any such amounts are capitalized as assets upon launch of our programming by the distributor and are amortized
on a straight-line basis as a reduction of revenue over the terms of the contracts. In instances where the distribution agreement is
extended prior to the expiration of the original term, we evaluate the economics of the extended term and, if it is determined that the
deferred launch asset continues to benefit us over the extended term, then we will adjust the launch amortization period accordingly.
Other incentives are recognized as a reduction of revenue as incurred.
The amount of distribution revenues due to us is reported by distributors based on actual subscriber levels. Such information is
generally not received until after the close of the reporting period. Therefore, reported distribution revenues are based upon our
estimates of the number of subscribers receiving our programming for the month, plus an adjustment for the prior month estimate. Our
subscriber estimates are based on the most recent remittance or confirmation of subscribers received from the distributor.
Advertising
We record advertising revenues net of agency commissions and audience deficiency liabilities in the period advertising spots are
broadcast. A substantial portion of the advertising sold in the United States includes guaranteed levels of audience that either the
program or the advertisement will reach. Deferred revenue is recorded and adjusted as the guaranteed audience levels are achieved.
Audience guarantees are initially developed by our internal research group and actual audience and delivery information is provided
by third party ratings services. In certain instances, the third party ratings information is not received until after the close of the
reporting period. In these cases, reported advertising revenues and related deferred revenue are based on our estimates for any under-
delivery of contracted advertising ratings based on the most current data available from the third party ratings service. Differences
between the estimated under-delivery and the actual under-delivery have historically been insignificant. Online advertising revenues
are recognized as impressions are delivered.
Certain of our advertising arrangements include deliverables in addition to commercial time, such as the advertiser’s product
integration into the programming, customized vignettes, and billboards. These contracts that include other deliverables are evaluated
as multiple element revenue arrangements under FASB ASC Topic 605, Revenue Recognition (“ASC 605”).
53
Other
Other revenues primarily consist of revenues from our Education, CSS, advertising representation, and Commerce businesses.
Educational service sales are generally recognized ratably over the term of the agreement. CSS services revenues are recognized when
services are performed. Revenues from post-production, advertising representation, and certain distribution related services are
recognized when services are provided. Prepayments received for services to be performed at a later date are deferred. Commerce
revenues are recognized upon product shipment, net of estimated returns, which are not material to our consolidated financial
statements.
Content Rights
Costs incurred in the direct production, co-production or licensing of content rights are capitalized and stated at the lower of
unamortized cost, fair value, or net realizable value. In accordance with FASB’s position on accounting by producers or distributors of
films, FASB ASC Topic 926, Entertainment- Films (“ASC 926”), we amortize our content assets based upon the ratio of current
revenue to total estimated revenue (“ultimate revenue”). To determine this ratio, we analyze historical and projected usage for similar
programming and apply such usage factors to projected revenues by network, adjusted for any future significant programming strategy
changes.
The result of this policy is an accelerated amortization pattern for the fully distributed U.S. Networks segment (Discovery
Channel, TLC, Animal Planet) and Discovery Channel in the International Networks segment over a period of no more than four
years. The accelerated amortization pattern results in the amortization of approximately 40% to 50% of the program cost during the
first year. Topical or current events programming is amortized over shorter periods based on the nature of the programming and may
be expensed upon its initial airing. All other networks in the U.S. Networks segment and International Networks segment utilize up to
a five year useful life. For these networks, with programming investment levels lower than the established networks and higher reuse
of programming, straight-line amortization is considered a reasonable estimate of the use of content consistent with the pace of
earning ultimate revenue.
Ultimate revenue assessments include advertising and affiliate revenue streams. Ancillary revenue is considered immaterial to
the assessment. Changes in management’s assumptions, such as changes in expected use, could significantly alter our estimates for
amortization.
On a periodic basis, management evaluates the net realizable value of content in conjunction with our strategic review of the
business. If we expect to alter the planned use of programming because of a change in network strategy, the unamortized balance is
adjusted to net realizable value when we identify the need to alter the planned use. Changes in management’s assumptions, such as
changes in expected use, could significantly alter our estimates for write-offs.
Share-Based Compensation
We have incentive plans under which cash-settled unit awards, stock appreciation rights (“SARs”), stock options, and restricted
stock units (“RSUs”) were issued.
We measure the cost of employee services received in exchange for cash-settled unit awards and SARs based on the fair value
of the award less estimated forfeitures. Because unit awards and SARs are cash-settled, we remeasure the fair value of outstanding
unit awards and SARs each reporting period until settlement. Compensation expense, including changes in fair value, for unit awards
and SARs is recognized during the vesting period in proportion to the requisite service that has been rendered at the reporting date.
For grants of unit awards with graded vesting, we measure fair value and record compensation expense for the grant as a single award.
For grants of SARs with graded vesting, we measure fair value and record compensation expense separately for each tranche. Changes
in the fair value of outstanding unit awards and SARs that occur subsequent to the vesting period are recorded as adjustments to
compensation costs in the period in which the changes occur.
We measure the cost of employee services received in exchange for stock options and RSUs based on the fair value of the award
on the date of grant less estimated forfeitures. For awards that vest based on service, compensation expense is recognized ratably
during the vesting period. Vesting of certain RSUs is also subject to satisfying operating performance conditions. At the time that we
determine that it is probable that the performance targets will be achieved, compensation expense is recorded for such awards.
When recording compensation cost for share-based awards, we are required to estimate the number of awards granted that are
expected to be forfeited. Forfeitures are estimated on the date of grant based on historical forfeiture rates. On an ongoing basis, we
adjust compensation expense based on actual forfeitures and revise the forfeiture rate as necessary.
54
The fair value of unvested cash-settled unit awards, unvested SARs, and all stock options are estimated using the Black-Scholes
option-pricing model. Because the Black-Scholes option-pricing model requires the use of subjective assumptions, changes in these
assumptions can materially affect the fair value of awards. The risk-free interest rate is based on U.S. Treasury zero-coupon issues
with a remaining term equal to the expected term of the award. For cash-settled award units and RSUs, the expected term is the period
from the grant date to the vesting date of the award. For SARs, the expected term is estimated to be the contractual term of the award.
For stock options, the expected term is estimated to be the period from the date of grant through the mid-point between the vesting
date and the end of the contractual term of the award. Expected volatility is based on a combination of implied volatilities from traded
options on our common stock and historical realized volatility of our common stock, and considers other factors deemed relevant. The
dividend yield is assumed to be 0% because we have no present intention to pay dividends.
The fair value of RSUs is determined based on the fair value of our common stock as of the grant date.
Share-based compensation expense is recorded as a component of Selling, general and administrative expense. We classify as a
current liability the intrinsic value of cash-settled award units and SARs that are vested or will become vested within one year.
Excess tax benefits realized from the exercise of stock options are reported as a financing cash inflow rather than as a reduction
of taxes paid in cash flow from operations on the Consolidated Statements of Cash Flows.
Goodwill and Indefinite-lived Intangible Assets
2009 Impairment Testing
The majority of our goodwill balance is the result of the Newhouse Transaction in 2008 and a transaction with
Advance/Newhouse and Cox Communications Holdings, Inc. in 2007 (the “Cox Transaction”). As a result of the Newhouse
Transaction, we allocated $1.8 billion of goodwill previously allocated to DHC’s equity investment in DCH and $251 million of
goodwill for the basis differential between the carrying value of DHC’s and Advance/Newhouse’s investments in DCH to our
reporting units. The formation of DCH as part of the Cox Transaction required “pushdown” accounting of each shareholder’s basis in
DCH. The result was the pushdown of $4.6 billion of additional goodwill previously recorded on the investors’ books to DCH
reporting units.
We performed our annual goodwill impairment testing in accordance with FASB ASC Topic 350, Intangibles—Goodwill and
Other (“ASC 350”) on November 30, 2009. Under the guidelines established by FASB ASC Topic 280, Segment Reporting (“ASC
280”), we have aggregated our operating segments into the following three reportable segments: U.S. Networks, International
Networks, and Commerce, Education, and Other. However, the goodwill impairment analysis, under the requirements of ASC 350, is
performed at the reporting unit level. A reporting unit is the same as, or one level below, an operating segment as defined in ASC 280.
The following table presents our goodwill balances, by reporting unit, as of December 31, 2009 and 2008 (in millions).
As of
December 31,
Discovery Channel............................................................................................... $
TLC......................................................................................................................
Animal Planet ......................................................................................................
Other U.S. Networks............................................................................................
Total U.S. Networks ............................................................................................
U.K. .....................................................................................................................
EMEA..................................................................................................................
Latin America ......................................................................................................
Asia-Pacific..........................................................................................................
Antenna Audio.....................................................................................................
Total International Networks ...............................................................................
2009
2,284 $
1,551
313
967
5,115
181
695
231
164
—
1,271
Commerce............................................................................................................
Education .............................................................................................................
Creative Sound Services ......................................................................................
Total Commerce, Education, and Other...............................................................
Total Goodwill..................................................................................................... $
20
16
11
47
6,433 $
2008
2,284
1,551
313
1,421
5,569
181
693
230
164
5
1,273
22
16
11
49
6,891
55
We utilized a discounted cash flow (“DCF”) model and market approach to estimate the fair value of our reporting units. The
DCF model utilizes projected financial results for each reporting unit. The projected financial results are created from critical
assumptions and estimates which are based on management’s business plans and historical trends. The market approach relies on data
from publicly traded guideline companies. Determining fair value requires the exercise of significant judgments, including judgments
about appropriate discount rates, perpetual growth rates, the amount and timing of expected future cash flows, and relevant
comparable company earnings multiples.
A summary of the critical assumptions utilized for our annual impairment tests in 2009 and 2008 are outlined below. We believe
this information coupled with our sensitivity analysis considering reporting units whose fair value would not exceed carrying value
following a hypothetical reduction in fair value of 10% and 20% provide relevant information to understand our goodwill impairment
testing and evaluate our goodwill balances.
During 2009, we did not change our reporting units. However, Discovery Kids, a component of the Other U.S. Networks
reporting unit, was deconsolidated in 2009 and was not included in the 2009 impairment testing. For the annual goodwill impairment
test performed on November 30, 2009, we did not significantly change the methodology from 2008 to determine the fair value of our
reporting units. Due to the improvement in the global economic environment, we made changes to certain of the assumptions utilized
in the DCF model for 2009 compared with the prior year. Generally we decreased discount rates in our 2009 DCF calculations. Our
assumed growth rates in 2009 were generally consistent with growth rates used in 2008. The following is a summary analysis of the
significant assumptions used in our DCF model, as well as a sensitivity analysis on the impact of changes in certain assumptions to
our overall conclusion concerning impairment of our goodwill balances.
Discount rate: The discount rate represents the expected return on capital. Each of the U.S. Networks’ reporting units used a
discount rate of 11% for 2009, which represents a decrease from a rate of 12% utilized in 2008. The International Networks’ reporting
units’ discount rates were a weighted average of 14% and 16% for the years 2009 and 2008, respectively. For our remaining reporting
units, discount rates were a weighted average of 15% for the years 2009 and 2008. We used the average interest rate of a 20-year
government security over a one year period to determine the risk free rate in our weighted average cost of capital calculation. The
difference between our discount rate and the risk free rate was 7% and 8% in 2009 and 2008, respectively.
Growth assumptions: Projected annual growth is primarily driven by assumed advertising sales and cable subscriber trends
offset by expected expenses. Other considerations include historical performance and anticipated economic conditions for the current
period and long term.
We use a five year period of assumed cash flows to assess short-term company net free cash flow for our DCF calculation. The
projected revenue growth for the U.S. Networks’ reporting units was a weighted average of 5% for both the 2009 and 2008 DCF
calculations. U.S. Networks experienced actual revenue growth of 4% and 10% in 2009 and 2008, respectively. The projected expense
growth for the U.S. Networks’ reporting units was a weighted average of 1% in 2009, compared with 5% in 2008. The projected
revenue growth for the International Networks’ reporting units was a weighted average of 7% for both the 2009 and 2008 DCF
calculations. International Networks experienced actual revenue growth of 10% and 12% in 2009 and 2008, respectively, when
excluding the impacts of foreign exchange. The projected expense growth for the International Networks’ reporting units was a
weighted average of 3% in 2009, compared with 6% in 2008. The projected revenue growth for our other reporting units was a
weighted average of 5% for the 2009 DCF calculation, compared with 4% in 2008. Other reporting units experienced actual revenue
decreases of 10% and 19% in 2009 and 2008, respectively. The historical revenue declines for our other reporting units are not
relevant due to the transition of our commerce business to a licensing model in 2009 and the closure of retail stores in the second half
of 2007. The projected expense growth for other reporting units was 2% in 2009, compared with a decrease of 1% in 2008.
We used a weighted average terminal value growth rate of 4% for the U.S. Networks’ reporting units in both our 2009 and 2008
DCF calculations. We used a weighted average terminal value growth rate of 4% and 5% for the International Networks’ reporting
units in our 2009 and 2008 DCF calculations, respectively. We used a weighted average terminal value growth rate of 6% and 7% for
our other reporting units in our 2009 and 2008 DCF calculations, respectively. The terminal values used in our DCF model are
calculated using the dividend discount model. As a result, the terminal values used for our reporting units are a function of their
respective discount rates and terminal value growth rates.
Market approach assumptions: We used Earnings Before Interest Depreciation and Amortization (“EBITDA”), revenue, and
price per subscriber multiples to estimate fair value using a market approach. The U.S. Networks’ reporting units’ weighted average
EBITDA multiples were 13 and 10 in 2009 and 2008, respectively. The International Networks’ reporting units’ weighted average
EBITDA multiples were 13 and 12 in 2009 and 2008, respectively.
56
The U.S. Networks’ reporting units made up 75% of the fair value of our Company in both 2009 and 2008. At the date of
impairment testing, the carrying value of our U.S. Networks’ reporting units made up 74% and 77% of the carrying value of net assets
allocated for purposes of goodwill impairment testing in 2009 and 2008, respectively. The International Networks’ reporting units
made up 24% and 23% of the fair value of our Company in 2009 and 2008, respectively. The carrying value of the International
Networks’ reporting units made up 25% and 22% of the carrying value of net assets allocated for purposes of goodwill impairment
testing in 2009 and 2008, respectively. The fair value of our other reporting units made up 1% and 2% of the fair value of our
Company in 2009 and 2008, respectively. The carrying value of our other reporting units made up 1% of the carrying value of net
assets allocated for purposes of goodwill impairment testing in both 2009 and 2008.
Impairment: As of November 30, 2009, the fair value of our CSS and Antenna Audio reporting units did not exceed their
carrying values due to declines in operating cash flows as a result of adverse market conditions. We performed the second step of the
goodwill impairment test as required by ASC 350, which requires calculation of the reporting units implied goodwill and comparing to
the book value of goodwill, and determined that $6 million of goodwill of the Antenna Audio reporting unit was impaired. The change
in the goodwill balance from December 31, 2008 to the date of the 2009 impairment test was due to foreign exchange. The impairment
was recorded as a component of Restructuring and impairment charges in the Consolidated Statements of Operations.
Sensitivity Analysis: In order to analyze the sensitivity our assumptions have on our overall impairment assessment, we
determined the impact that a hypothetical 10% and 20% reduction in fair value would have on our conclusions.
•
•
The fair value of the CSS reporting unit does not exceed its carrying value. After performing the second step of the
goodwill impairment test, we did not record an impairment for CSS. However, a further 20% decline in fair value would
result in a goodwill impairment. As of December 31, 2009, the carrying value of goodwill for the CSS reporting unit is
$11 million.
There were no other reporting units for which a 20% decline in fair value would result in the reporting unit’s carrying
value to be in excess of its fair value.
Reductions of approximately 47% and 51% in the fair value of our largest reporting units, Discovery Channel and TLC,
respectively, would result in their carrying values exceeding their fair values. Given the reductions required and the assumptions used
in our fair value modeling at the time of our impairment review, there did not appear to be any likely changes or trigger events that
would indicate an impairment of these reporting units.
If changes in the fair value of our reporting units caused the carrying value of a reporting unit to exceed its fair value, the second
step of the goodwill impairment test would be required to be performed to determine the ultimate amount of impairment loss to record.
2010 Impairment Testing
We will perform our annual impairment testing of goodwill as of November 30, 2010, unless there is a triggering event, which
would require the performance of impairment testing before our annual impairment testing date. We monitor our anticipated operating
performance to ensure that no event has occurred requiring goodwill impairment testing. As part of our annual impairment testing or
any interim impairment test deemed necessary, we will evaluate whether our assumptions and methodologies require changes as a
result of the current global economic environment.
The determination of recoverability of goodwill requires significant judgment and estimates regarding future cash flows and fair
values. Such estimates are subject to change and could result in impairment losses being recognized in the future. If different reporting
units or different valuation methodologies had been used, the impairment test results could have differed.
Long-lived Assets
Long-lived assets (e.g., amortizing trademarks, customer lists, other intangibles and property, plant and equipment) do not
require that an annual impairment test be performed; instead, long-lived assets are tested for impairment upon the occurrence of a
triggering event. Triggering events include the likely (i.e., more likely than not) disposal of a portion of such assets or the occurrence
of an adverse change in the market involving the business employing the related assets. Once a triggering event has occurred, the
impairment test employed is based on whether the intent is to hold the asset for continued use or to hold the asset for sale. If the intent
is to hold the asset for continued use, the impairment test first requires a comparison of undiscounted future cash flows against the
carrying value of the asset. If the carrying value of the asset exceeds the undiscounted cash flows, the asset would be deemed to not be
recoverable. Impairment would then be measured as the difference between the fair value of the asset and its carrying value. Fair value
is generally determined by discounting the future cash flows associated with that asset. If the intent is to hold the asset for sale and
certain other criteria are met (e.g., the asset can be disposed of currently, appropriate levels of authority have approved the sale, and
there is an active program to locate a buyer), the impairment test involves comparing the asset’s carrying value to its fair value. To the
extent the carrying value is greater than the asset’s fair value, an impairment loss is recognized for the difference.
57
Significant judgments in this area involve determining whether a triggering event has occurred, determining the future cash
flows for the assets involved and determining the proper discount rate to be applied in determining fair value.
During the year ended December 31, 2009, we recorded long-lived asset impairments of $26 million primarily related to our
HowStuffWorks.com business, a component of the Other U.S. Networks reporting unit, due to declines in expected operating
performance.
The determination of recoverability of long-lived assets requires significant judgment and estimates regarding future cash flows,
fair values, and the appropriate grouping of assets. Such estimates are subject to change and could result in impairment losses being
recognized in the future. If different asset groupings or different valuation methodologies had been used, the impairment test results
could have differed.
Income Taxes
Income taxes are recorded using the asset and liability method of accounting for income taxes. Deferred income taxes reflect the
net tax effect of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the
amounts used for income tax purposes. A valuation allowance is provided for deferred tax assets if it is more likely than not such
assets will be unrealized.
Recently Issued Accounting and Reporting Pronouncements
Refer to Note 2 in the accompanying consolidated financial statements in Item 8 of Part II of this Annual Report on Form 10-K
for a discussion of recently issued accounting standards.
ITEM 7A. Quantitative and Qualitative Disclosures about Market Risk.
Our earnings and cash flows are exposed to market risk and can be affected by, among other things, economic conditions,
interest rate changes, foreign currency fluctuations, and changes in the market values of investments. We have established policies,
procedures and internal processes governing our management of market risks and the use of financial instruments to manage our
exposure to such risks. We use derivative financial instruments to modify our exposure to market risks from changes in interest rates
and foreign exchange rates. We do not hold or enter into financial instruments for speculative trading purposes.
Interest Rates
The nature and amount of our long-term debt are expected to vary as a result of future requirements, market conditions and other
factors. Our interest expense is exposed to movements in short-term interest rates. Of our $3.4 billion of debt excluding capital leases,
$2.0 billion was floating rate debt at December 31, 2009. We use derivative instruments, including variable to fixed and fixed to
variable interest rate instruments, to modify this exposure. The variable to fixed interest rate instruments had a notional amount of
$1.8 billion and $2.3 billion and had a weighted average interest rate of 4.27% and 4.68% at December 31, 2009 and 2008,
respectively. The fixed to variable interest rate agreements had a notional amount of $50 million and had a weighted average interest
rate of 4.67% and 7.90% at December 31, 2009 and 2008, respectively. As of December 31, 2009, we have a notional amount of
$300 million of forward starting variable to fixed interest rate swaps, which will start in June 2010. The fair value of our interest rate
derivative contracts, adjusted for our credit risk and our counterparties’ credit risk, aggregate a net loss position of $33 million and
$107 million at December 31, 2009 and 2008, respectively.
Of the total notional amount of $2.2 billion in interest rate derivatives, $1.8 billion of these derivative instruments are highly
effective cash flow hedges. The fair value of these hedges at December 31, 2009 and 2008 was a net loss position of $17 million and
$71 million, respectively, with changes in the mark-to-market value recorded as a component of Other comprehensive income (loss).
We do not expect material hedge ineffectiveness in the next twelve months. As of December 31, 2009, a parallel shift in the interest
rate yield curve equal to one percentage point would change the fair value of our interest rate derivative portfolio by approximately
$40 million. In addition, a change of one percentage point in interest rates on our variable rate debt would impact interest expense by
approximately $3 million on an annual basis.
We continually monitor our positions with, and the credit quality of, the financial institutions that are counterparties to our
derivative instruments and do not anticipate nonperformance by the counterparties. In addition, we limit the amount of derivative
counterparty credit exposure with any one institution.
Refer to Note 11 to the accompanying consolidated financial statements for additional information regarding our interest rate
derivative instruments.
58
Foreign Currency Exchange Rates
We continually monitor our economic exposure to changes in foreign currency exchange rates and may enter into foreign
exchange agreements when appropriate. Substantially all of our foreign transactions are denominated in foreign currencies, including
the liabilities of our foreign subsidiaries. The majority of our foreign currency exposure is to the British pound and the Euro. Although
our foreign transactions are not generally subject to significant foreign exchange transaction gains or losses, the financial statements of
our foreign subsidiaries are translated into U.S. dollars as part of our consolidated financial reporting. As a result, fluctuations in
exchange rates affect our financial position and results of operations.
Our objective in managing exposure to foreign currency fluctuations is to reduce volatility of earnings and cash flows.
Accordingly, we may enter into foreign currency derivative instruments that change in value as foreign exchange rates change. We did
not hold significant foreign currency derivative instruments at December 31, 2009. At December 31, 2008, the notional amount of
foreign currency derivative instruments was $75 million and the fair value was $5 million.
Refer to Note 11 to the accompanying consolidated financial statements for additional information regarding our foreign
currency derivative instruments.
59
ITEM 8.
Financial Statements and Supplementary Data.
Index to consolidated financial statements and supplementary data:
Management’s Report on Internal Control Over Financial Reporting............................................................................................
Report of Independent Registered Public Accounting Firm ...........................................................................................................
Report of Independent Registered Public Accounting Firm ...........................................................................................................
Consolidated Financial Statements of Discovery Communications, Inc.:
Consolidated Balance Sheets as of December 31, 2009 and 2008 ........................................................................................
Consolidated Statements of Operations for the Years Ended December 31, 2009, 2008, and 2007 .....................................
Consolidated Statements of Cash Flows for the Years Ended December 31, 2009, 2008, and 2007....................................
Consolidated Statements of Equity for the Years Ended December 31, 2009, 2008, and 2007............................................
Notes to Consolidated Financial Statements .........................................................................................................................
Financial Statement Schedules:
Consolidated Financial Statements of Discovery Communications Holding, LLC:
Page
61
62
63
64
65
66
67
68
Report of Independent Registered Public Accounting Firm ........................................................................................
Report of Independent Registered Public Accounting Firm ........................................................................................
Consolidated Balance Sheet of Discovery Communications Holding, LLC as of December 31, 2007.......................
Consolidated Statement of Operations of Discovery Communications Holding, LLC for the period from May 15,
2007 through December 31, 2007 ...........................................................................................................................
127
128
129
130
Consolidated Statement of Operations of Discovery Communications, Inc. (the predecessor entity to Discovery
Communications Holding, LLC and not the current registrant) for the period from January 1, 2007 through
May 14, 2007 ..........................................................................................................................................................
Consolidated Statement of Cash Flows of Discovery Communications Holding, LLC for the period from May 15,
2007 through December 31, 2007 ...........................................................................................................................
Consolidated Statement of Cash Flows of Discovery Communications, Inc. (the predecessor entity to Discovery
Communications Holding, LLC and not the current registrant) for the period from January 1, 2007 through
May 14, 2007 ..........................................................................................................................................................
Consolidated Statement of Changes in Members’ Equity of Discovery Communications Holding, LLC for the
period from May 15, 2007 through December 31, 2007 .........................................................................................
Consolidated Statement of Stockholders’ Deficit of Discovery Communications, Inc. (the predecessor entity to
Discovery Communications Holding, LLC and not the current registrant) for the p riod from January 1, 2007
through May 14, 2007.............................................................................................................................................
Notes to Consolidated Financial Statements................................................................................................................
130
131
131
132
132
133
60
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
Management of Discovery Communications, Inc. (the “Company”) is responsible for establishing and maintaining adequate
internal control over financial reporting, as such term is defined in Rule 13a-15(f) and Rule 15d-15(f) of the Securities Exchange Act
of 1934, as amended. Our internal control over financial reporting includes those policies and procedures that (i) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and disposition of the assets of the
Company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and provide reasonable assurance that receipts and expenditures of the
Company are being made only in accordance with authorizations of management and the directors of the Company; and (iii) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets
that could have a material effect on the consolidated financial statements.
Internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements prepared for external purposes in accordance with generally accepted accounting
principles. Because of the inherent limitations in any internal control, no matter how well designed, internal control over financial
reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to
the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.
The Company’s management, with the participation of our Chief Executive Officer and Chief Financial Officer, conducted an
evaluation of the effectiveness of our system of internal control over financial reporting as of December 31, 2009 based on the
framework set forth in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission. Based on its evaluation, management concluded that, as of December 31, 2009, the Company’s internal
control over financial reporting is effective based on the specified criteria.
The effectiveness of our internal control over financial reporting as of December 31, 2009 has been audited by
PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report in Item 8 of Part II of this
Annual Report on Form 10-K under the caption “Report of Independent Registered Public Accounting Firm.”
61
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and
Stockholders of Discovery Communications, Inc.:
In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations, of equity
and of cash flows present fairly, in all material respects, the financial position of Discovery Communications, Inc. and its subsidiaries
at December 31, 2009 and December 31, 2008, and the results of their operations and their cash flows for the years then ended in
conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company
maintained, in all material respects, effective internal control over financial reporting as of December 31, 2009, based on criteria
established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO). The Company’s management is responsible for these financial statements, for maintaining effective internal
control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the
accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express opinions on these
financial statements, and on the Company’s internal control over financial reporting based on our audits (which was an integrated
audit in 2009). We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial
statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all
material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating
the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other
procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
As discussed in Note 2 to the consolidated financial statements, the Company changed the manner in which it accounts for non-
controlling interests and the manner in which it accounts for collaborative arrangements effective January 1, 2009.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that
(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the
assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being
made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a
material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
/s/ PricewaterhouseCoopers LLP
McLean, Virginia
February 19, 2010
62
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Stockholders
Discovery Holding Company:
We have audited the accompanying consolidated statements of operations, cash flows, and equity of Discovery Holding
Company and subsidiaries (DHC) for the year ended December 31, 2007. These consolidated financial statements are the
responsibility of DHC’s management. Our responsibility is to express an opinion on these consolidated financial statements based on
our audit. We did not audit the financial statements of Discovery Communications Holding, LLC (a 66 2/3 percent owned investee
company as of December 31, 2007). DHC’s equity in the earnings of Discovery Communications Holding, LLC was $141,781,000 for
the year ended December 31, 2007. The financial statements of Discovery Communications Holding, LLC and its predecessor were
audited by other auditors whose reports have been furnished to us, and our opinion, insofar as it relates to the amounts included for
Discovery Communications Holding, LLC, is based solely on the reports of the other auditors.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the
financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management,
as well as evaluating the overall financial statement presentation. We believe that our audit and the reports of other auditors provide a
reasonable basis for our opinion.
In our opinion, based on our audit and the reports of the other auditors, the consolidated financial statements referred to above
present fairly, in all material respects, the results of operations and cash flows of Discovery Holding Company and subsidiaries for the
year ended December 31, 2007, in conformity with U.S. generally accepted accounting principles.
/s/ KPMG LLP
Denver, Colorado
February 14, 2008, except as to note 25,
which is as of June 11, 2009
63
DISCOVERY COMMUNICATIONS, INC.
CONSOLIDATED BALANCE SHEETS
(in millions, except par value)
As of December 31,
2009
2008
ASSETS
Current assets:
Cash and cash equivalents ......................................................................................................................... $
Receivables, net of allowances of $15 and $16, respectively....................................................................
Content rights, net .....................................................................................................................................
Deferred income taxes...............................................................................................................................
Prepaid expenses and other current assets.................................................................................................
Total current assets .............................................................................................................................................
623 $
810
76
71
100
1,680
100
780
73
49
107
1,109
1,217
Noncurrent content rights, net.............................................................................................................................
411
Property and equipment, net ...............................................................................................................................
6,433
Goodwill .............................................................................................................................................................
643
Intangible assets, net ...........................................................................................................................................
581
Other noncurrent assets.......................................................................................................................................
Total assets.......................................................................................................................................................... $ 10,965
1,163
395
6,891
716
210
$ 10,484
LIABILITIES, REDEEMABLE NON-CONTROLLING INTERESTS IN SUBSIDIARIES AND
EQUITY
Current liabilities:
Accounts payable ...................................................................................................................................... $
Accrued liabilities......................................................................................................................................
Deferred revenues......................................................................................................................................
Current portion of share-based compensation liabilities ...........................................................................
Current portion of long-term debt .............................................................................................................
Other current liabilities..............................................................................................................................
Total current liabilities........................................................................................................................................
Long-term debt ...................................................................................................................................................
Deferred income taxes ........................................................................................................................................
Other noncurrent liabilities .................................................................................................................................
Total liabilities ....................................................................................................................................................
Commitments and contingencies (Note 22)
Redeemable non-controlling interests in subsidiaries.........................................................................................
Equity:
Series A preferred stock, $0.01 par value; authorized 75 shares; issued and outstanding 71 shares at
December 31, 2009 and 70 shares at December 31, 2008 ....................................................................
Series C preferred stock, $0.01 par value; authorized 75 shares; issued and outstanding 71 shares at
December 31, 2009 and 70 shares at December 31, 2008 ....................................................................
Series A common stock, $0.01 par value; authorized 1,700 shares; issued and outstanding 135 shares
at December 31, 2009 and 134 shares at December 31, 2008 ..............................................................
Series B common stock, $0.01 par value; authorized 100 shares; issued and outstanding 7 shares at
63 $
394
91
117
38
87
790
3,457
274
176
4,697
71
350
93
8
458
90
1,070
3,331
246
227
4,874
49
49
1
1
1
1
1
1
December 31, 2009 and 2008 ...............................................................................................................
—
—
Series C common stock, $0.01 par value; authorized 2,000 shares; issued and outstanding 142 shares
2
at December 31, 2009 and 141 shares at December 31, 2008 ..............................................................
6,545
Additional paid-in capital ..........................................................................................................................
(936)
Accumulated deficit ..................................................................................................................................
(78)
Accumulated other comprehensive loss ....................................................................................................
5,536
Equity attributable to Discovery Communications, Inc. .....................................................................................
25
Equity attributable to non-controlling interests...................................................................................................
Total equity .........................................................................................................................................................
5,561
Total liabilities, redeemable non-controlling interests in subsidiaries and equity .............................................. $ 10,965 $ 10,484
2
6,600
(376)
(21)
6,208
11
6,219
The accompanying notes are an integral part of these consolidated financial statements.
64
DISCOVERY COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in millions, except per share amounts)
Years Ended December 31,
2009
2008
2007
Revenues:
Distribution.............................................................................................................................. $
Advertising ..............................................................................................................................
Other........................................................................................................................................
1,713 $
1,428
375
1,640 $ —
—
1,396
76
407
Total revenues...................................................................................................................................
Costs of revenues, excluding depreciation and amortization listed below........................................
Selling, general and administrative...................................................................................................
Depreciation and amortization ..........................................................................................................
Restructuring and impairment charges..............................................................................................
Gains on dispositions ........................................................................................................................
Operating income (loss)....................................................................................................................
Equity in earnings of Discovery Communications Holding, LLC ....................................................
Interest expense, net..........................................................................................................................
Other non-operating income (expense), net ......................................................................................
Income from continuing operations before income taxes .................................................................
Provision for income taxes................................................................................................................
Income from continuing operations, net of taxes..............................................................................
Income (loss) from discontinued operations, net of taxes.................................................................
Net income (loss) ..............................................................................................................................
Less net loss (income) attributable to non-controlling interests........................................................
Net income (loss) attributable to Discovery Communications, Inc. .................................................
Stock dividends to preferred interests ...............................................................................................
3,516
1,065
1,247
155
66
(252)
2,281
1,235
—
(250)
46
1,031
(472)
559
—
559
1
560
(8)
3,443
1,024
1,115
186
61
—
2,386
1,057
—
(256)
(47)
754
(352)
402
43
445
(128)
317
—
Net income (loss) available to Discovery Communications, Inc. stockholders ................................ $
552 $
317 $
Amounts available to Discovery Communications, Inc. stockholders:
Income from continuing operations, net of taxes .................................................................... $
Income (loss) from discontinued operations, net of taxes .......................................................
Net income (loss) .................................................................................................................... $
552 $
—
552 $
274 $
43
317 $
Income per share from continuing operations available to Discovery Communications, Inc.
stockholders:
Basic........................................................................................................................................ $
1.30 $
0.85 $
Diluted..................................................................................................................................... $
1.30 $
0.85 $
76
60
22
3
—
(1)
84
(8)
142
—
8
142
(56)
86
(154)
(68)
—
(68)
—
(68)
86
(154)
(68)
0.31
0.31
Income (loss) per share from discontinued operations available to Discovery Communications,
Inc. stockholders:
Basic........................................................................................................................................ $ — $
0.13 $
(0.55)
Diluted..................................................................................................................................... $ — $
0.13 $
(0.55)
Net income (loss) per share available to Discovery Communications, Inc. stockholders:
Basic........................................................................................................................................ $
1.30 $
0.99 $
(0.24)
Diluted..................................................................................................................................... $
1.30 $
0.98 $
(0.24)
Weighted average number of shares outstanding:
Basic........................................................................................................................................
Diluted.....................................................................................................................................
423
425
321
322
281
281
The accompanying notes are an integral part of these consolidated financial statements.
65
DISCOVERY COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)
Operating Activities
Net income (loss) .............................................................................................................................. $
Adjustments to reconcile net income (loss) to cash provided by operating activities:
Share-based compensation expense (benefit)..........................................................................
Depreciation and amortization ................................................................................................
Impairment charges .................................................................................................................
Gains on dispositions...............................................................................................................
Gains on sales of investments..................................................................................................
Equity in earnings of Discovery Communications Holding, LLC ..........................................
Deferred income taxes.............................................................................................................
Other noncash expenses (income), net ....................................................................................
Changes in operating assets and liabilities, net of discontinued operations: ...........................
Receivables, net .............................................................................................................
Content rights, net..........................................................................................................
Accounts payable and accrued liabilities .......................................................................
Share-based compensation liabilities .............................................................................
Other, net .......................................................................................................................
Cash provided by operating activities ...............................................................................................
Investing Activities
Purchases of property and equipment ...............................................................................................
Net cash acquired from Newhouse Transaction................................................................................
Business acquisitions, net of cash acquired ......................................................................................
Proceeds from dispositions ...............................................................................................................
Other investing activities, net ...........................................................................................................
Cash provided by (used in) investing activities ................................................................................
Financing Activities
Ascent Media Corporation spin-off ..................................................................................................
Net repayments of revolver loans .....................................................................................................
Borrowings from long-term debt, net of discount and issuance costs...............................................
Principal repayments of long-term debt............................................................................................
Principal repayments of capital lease obligations .............................................................................
Cash distributions to non-controlling interest ...................................................................................
Proceeds from stock option exercises ...............................................................................................
Other financing activities, net ...........................................................................................................
Cash (used in) provided by financing activities ................................................................................
Effect of exchange rate changes on cash and cash equivalents.........................................................
Change in cash and cash equivalents ................................................................................................
Cash and cash equivalents of continuing operations, beginning of period .......................................
Cash and cash equivalents of discontinued operations, beginning of period ....................................
Years Ended December 31,
2009
2008
2007
559 $
445 $
(68)
228
155
32
(252)
(15)
—
(7)
32
(37)
(55)
40
(81)
9
608
(57)
—
—
300
23
266
—
(315)
970
(1,012)
(14)
(13)
28
—
(356)
5
523
100
—
(66)
232
30
(76)
—
—
190
130
(45)
(145)
(46)
(49)
(31)
569
(102)
45
(8)
139
24
98
(356)
(125)
—
(257)
(29)
—
—
(7)
(774)
(2)
(109)
8
201
1
68
165
(1)
—
(142)
56
(8)
4
—
(11)
—
(6)
58
(47)
—
—
2
30
(15)
—
—
—
—
—
—
13
(1)
12
—
55
1
153
Cash and cash equivalents, end of period ......................................................................................... $
623 $
100 $
209
The accompanying notes are an integral part of these consolidated financial statements.
66
DISCOVERY COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF EQUITY
(in millions)
Discovery Communications, Inc. Stockholders
Preferred
Stock
Common
Stock
Additional
Paid-In
Capital
Accumulated
Deficit
Accumulated
Other
Comprehensive
(Loss) Income
Equity Attributable
to Discovery
Communications, Inc.
Equity Attributable
to Non-
controlling
Interests
As of December 31, 2006 ..... $ —
Net loss .................................
—
Other comprehensive
$
3
—
$ 5,714
—
$ (1,184)
(68)
$
income.............................
—
—
—
—
—
—
1
—
—
—
—
(1)
—
—
13
—
—
3
5,728
(1,253)
—
—
—
—
—
—
—
—
—
Total comprehensive loss......
Share-based compensation....
Cumulative effect of
accounting change...........
Issuance of common stock in
connection with share-
based plans and other
(2 Series A shares) ..........
As of December 31, 2007 .....
Non-controlling interests of
DCH ................................
Net income............................
Other comprehensive loss .....
Total comprehensive
income.............................
Share-based
Issuance of preferred stock
(70 Series A shares and
70 Series C shares) ..........
Reversal of deferred tax
liability related to DHC’s
investment in DCH..........
As of December 31, 2008 .....
Net income (loss)..................
Other comprehensive
—
317
—
—
—
—
(936)
560
—
—
—
—
—
compensation ..................
—
—
6
Ascent Media Corporation
spin-off............................
—
—
(709)
2
—
208
—
—
—
1,312
2
—
3
—
6,545
—
income.............................
—
—
—
Total comprehensive
income (loss) ...................
Stock dividends declared to
preferred interests (0.3
Series A shares and 0.2
Series C shares) ...............
Stock dividends paid to
—
—
preferred interests............
—
—
(8)
7
—
—
—
—
—
23
Cash distributions to non-
controlling interest ..........
Share-based compensation....
Issuance of common stock in
connection with share-
based plans and other (1
Series A share) ................
Reversal of deferred tax
liability related to DHC’s
investment in DCH..........
—
—
28
—
—
—
5
—
$
4,549
(68)
$
1
(67)
1
(1)
13
4,495
—
317
(84)
233
6
(720)
210
1,312
5,536
560
57
617
(8)
7
—
23
28
5
16
—
1
—
—
—
17
—
—
(84)
—
(11)
—
—
(78)
—
57
—
—
—
—
—
—
(21)
Total
Equity
$ 4,549
(68)
1
(67)
1
(1)
13
4,495
9
445
(84)
361
6
(720)
—
—
—
—
—
—
—
—
9
128
—
128
—
—
(112)
98
—
1,312
25
(1)
5,561
559
—
57
(1)
616
—
—
(13)
—
—
—
(8)
7
(13)
23
28
5
As of December 31, 2009 ..... $
2
$
3
$ 6,600
$
(376)
$
$
6,208
$
11
$ 6,219
The accompanying notes are an integral part of these consolidated financial statements.
67
DISCOVERY COMMUNICATIONS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION
Description of Business
Discovery Communications, Inc. (“Discovery” or the “Company”) is a leading global media and entertainment company that
provides original and purchased programming across multiple distribution platforms in the United States (“U.S.”) and more than 170
other countries, with over 100 television networks offering customized programming in 38 languages. Discovery also develops and
sells consumer and educational products and services as well as media sound services in the U.S. and internationally. In addition, the
Company owns and operates a diversified portfolio of website properties and other digital services. The Company manages and
reports its operations in three segments: U.S. Networks, consisting principally of domestic cable and satellite television network
programming, web brands, and other digital services; International Networks, consisting principally of international cable and satellite
television network programming; and Commerce, Education, and Other, consisting principally of e-commerce, catalog, sound
production, and domestic licensing businesses. Financial information for Discovery’s reportable segments is set forth in Note 23.
Discovery was formed in connection with Discovery Holding Company (“DHC”) and Advance/Newhouse Programming
Partnership (“Advance/Newhouse”) combining their respective ownership interests in Discovery Communications Holding, LLC
(“DCH”) and exchanging those interests with and into Discovery, which was consummated on September 17, 2008 (the “Newhouse
Transaction”). Prior to the Newhouse Transaction, DCH was a stand-alone private company, which was owned approximately 66 2 /3
% by DHC and 33 1 /3 % by Advance/Newhouse. The Newhouse Transaction was completed as follows:
• On September 17, 2008, DHC completed the spin-off to its shareholders of Ascent Media Corporation (“AMC”), a
subsidiary holding the cash and businesses of DHC, except for certain businesses that provide sound, music, mixing,
sound effects, and other related services (“Creative Sound Services” or “CSS”) (the “AMC spin-off”). Such businesses
remain with the Company following the completion of the Newhouse Transaction. The AMC spin-off was effected as a
distribution by DHC to holders of its Series A and Series B common stock. In connection with the AMC spin-off, each
holder of DHC Series A common stock received 0.05 of a share of AMC Series A common stock and each holder of DHC
Series B common stock received 0.05 of a share of AMC Series B common stock. The AMC spin-off did not involve the
payment of any consideration by the holders of DHC common stock and was structured as a tax free transaction under
Sections 368(a) and 355 of the Internal Revenue Code of 1986, as amended. There was no gain or loss related to the spin-
off. Subsequent to the AMC spin-off, the companies no longer have any ownership interests in each other and operate
independently.
• On September 17, 2008, immediately following the AMC spin-off, DHC merged with a transitory merger subsidiary of
Discovery, with DHC continuing as the surviving entity and as a wholly-owned subsidiary of Discovery. In connection
with the merger, each share of DHC Series A common stock was converted into the right to receive 0.50 of a share of
Discovery Series A common stock and 0.50 of a share of Discovery Series C common stock. Similarly, each share of
DHC Series B common stock was converted into the right to receive 0.50 of a share of Discovery Series B common stock
and 0.50 of a share of Discovery Series C common stock.
• On September 17, 2008, immediately following the exchange of shares between Discovery and DHC, Advance/Newhouse
contributed its ownership interests in DCH and Animal Planet to Discovery in exchange for Discovery Series A and
Series C convertible preferred stock. The preferred stock is convertible at any time into Discovery common stock
representing 33 1 /3 % of the Discovery common stock issued in connection with the Newhouse Transaction, subject to
certain anti-dilution adjustments.
As a result of the Newhouse Transaction, DHC and DCH became wholly-owned subsidiaries of Discovery, with Discovery
becoming the successor reporting entity to DHC.
Basis of Presentation
Newhouse Transaction and AMC Spin-off
Pursuant to Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 810,
Consolidation (“ASC 810”), the consolidated financial statements and notes present the Newhouse Transaction as though it was
consummated on January 1, 2008. Accordingly, the consolidated financial statements and notes as of and for the years ended
December 31, 2009 and 2008 include the financial position, results of operations, and cash flows of both DHC and DCH since
January 1, 2008. The consolidated financial statements and notes for the year ended December 31, 2007 include only the results of
operations and cash flows of DHC as the predecessor company to Discovery.
68
Pursuant to FASB ASC Topic 805, Business Combinations (“ASC 805”), Discovery accounted for the Newhouse Transaction as
a non-substantive merger. Accordingly, the assets and liabilities of DCH and DHC were accounted for at the investors’ historical
bases prior to the Newhouse Transaction. The Newhouse Transaction was determined to be a non-substantive merger because of the
following: (i) as Advance/Newhouse was a 33 1/3% owner of DCH prior to the completion of the Newhouse Transaction and is a
33 1/3% owner of Discovery (whose only significant asset is 100% of DCH) immediately following completion of the Newhouse
Transaction, there was no effective change in ownership, (ii) the Company’s convertible preferred stock does not provide
Advance/Newhouse any special dividend rights and only provides a de minimis liquidation preference, effectively resulting in no
additional economic interest being obtained by Advance/Newhouse as compared to its interest in DCH, and (iii) Advance/Newhouse
retains significant participatory special class voting rights with respect to the Company’s matters that are consistent with the voting
rights it held with respect to DCH prior to the Newhouse Transaction.
Prior to the Newhouse Transaction, DHC accounted for its ownership interest in DCH using the equity method. Therefore, DHC
previously recorded its portion of DCH’s earnings through income and as an adjustment to the carrying value of its investment in
DCH. Because the accompanying consolidated financial statements present the Newhouse Transaction as though it occurred on
January 1, 2008 and include the financial position, results of operations, and cash flows of both DHC and DCH since January 1, 2008,
the financial information as of and for the year ended December 31, 2008 have been adjusted to eliminate DHC’s investment in DCH
and the portion of DCH’s earnings recorded by DHC during the period January 1, 2008 through September 17, 2008. Additionally, the
financial information as of and for the year ended December 31, 2008 have been adjusted to allocate a portion of DCH’s earnings for
the period from January 1, 2008 through September 17, 2008 to Advance/Newhouse as a component of Net loss (income) attributable
to non-controlling interests. The financial information for the year ended December 31, 2007 include the continuing results of
operations and cash flows of DHC, as the predecessor company to Discovery, and, therefore, continue to present DHC’s interest in
DCH under the equity method.
As a result of the AMC spin-off, the results of operations of AMC are presented as Income (loss) from discontinued operations,
net of taxes in the Consolidated Statements of Operations for the years ended December 31, 2008 and 2007. Cash flows from AMC
have not been segregated as discontinued operations in the Consolidated Statements of Cash Flows. Summarized financial information
for AMC for the years ended December 31, 2008 and 2007 is set forth in Note 5.
Other Discontinued Operations
During 2008, DHC sold its ownership interests in Ascent Media CANS, LLC (DBA “AccentHealth”) and Ascent Media
Systems & Technology Services, LLC (“AMSTS”). The results of operations of AccentHealth and AMSTS are presented as Income
(loss) from discontinued operations, net of tax in the Consolidated Statements of Operations for the years ended December 31, 2008
and 2007. Cash flows from AccentHealth and AMSTS have not been segregated as discontinued operations in the Consolidated
Statements of Cash Flows. A description of the transactions and summarized financial information for AccentHealth and AMSTS is
set forth in Note 5.
Use of Estimates
The preparation of the consolidated financial statements in accordance with U.S. generally accepted accounting principles
(“GAAP”) requires management to make estimates, judgments, and assumptions that affect the amounts reported in the consolidated
financial statements and notes thereto. Management continually re-evaluates its estimates, judgments, and assumptions and
management’s assessments could change. Actual results may differ from those estimates, judgments, and assumptions and could have
a material impact on the consolidated financial statements.
Significant estimates, judgments, and assumptions inherent in the preparation of the consolidated financial statements include
consolidation of variable interest entities, accounting for business acquisitions, dispositions, allowances for doubtful accounts, content
rights, asset impairments, redeemable interests in subsidiaries, fair value measurements, revenue recognition, depreciation and
amortization, share-based compensation, income taxes, and contingencies.
Consolidation and Accounting for Investments
The consolidated financial statements include the accounts of Discovery, all majority-owned subsidiaries in which a controlling
interest is maintained, and variable interest entities (“VIE”) for which the Company is the primary beneficiary. Controlling interest is
determined by majority ownership interest and the ability to unilaterally direct or cause the direction of management and policies of an
entity after considering any third-party participatory rights. The Company applies the guidelines set forth in ASC 810 in evaluating
whether it has interests in VIEs and in determining whether to consolidate any such entities. All significant inter-company accounts
and transactions between consolidated companies have been eliminated in consolidation.
69
The Company’s foreign subsidiaries’ assets and liabilities are translated at exchange rates in effect at the balance sheet date,
while results of operations are translated at average exchange rates for the respective periods. The resulting asset and liability
translation adjustments are included as a separate component of Accumulated other comprehensive loss in the Consolidated Balance
Sheets. Inter-company accounts of a trading nature are revalued at exchange rates in effect at each month-end and are included as part
of operating income in the Consolidated Statements of Operations.
Investments in entities of 20% to 50%, without a controlling interest, and other investments over which the Company has the
ability to exercise significant influence but not control are accounted for using the equity method. Investments in entities of less than
20% over which the Company has no significant influence are accounted for at fair value or using the cost method.
Reclassifications
Certain reclassifications have been made to the financial information for the years ended December 31, 2008 and 2007 to
conform to the December 31, 2009 financial information presentation.
Subsequent Events
The Company has evaluated subsequent events through the time of filing this Annual Report on Form 10-K. Except as disclosed
in Note 14 and Note 17, no material subsequent events have occurred since December 31, 2009 that should be recorded or disclosed in
the consolidated financial statements.
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Accounting and Reporting Pronouncements Adopted
The Hierarchy of Generally Accepted Accounting Principles
In June 2009, the FASB issued a statement that establishes the FASB ASC as the source of authoritative accounting principles
recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with U.S.
GAAP. The statement modified the GAAP hierarchy to include only two levels of GAAP: authoritative and nonauthoritative. All
guidance contained in the ASC carries an equal level of authority. The provisions of this statement allow for rules and interpretive
releases of the SEC under authority of federal securities laws to also serve as sources of authoritative GAAP for SEC registrants. The
provisions became effective for Discovery on September 30, 2009. The only impact to the Company’s consolidated financial
statements was to revise references to accounting pronouncements from those of the precodification standards to the references used in
the codified hierarchy of GAAP.
Fair Value Measurements
In August 2009, the FASB issued Accounting Standards Update (“ASU”) No. 2009-05, Measuring Liabilities at Fair Value
(“ASU 2009-05”), which amends the guidance for measuring the fair value of liabilities included in FASB ASC Topic 820, Fair Value
Measurements and Disclosure (“ASC 820”). The update reinforces that fair value of a liability is the price that would be paid to
transfer the liability in an orderly transaction between market participants at the measurement date. Additionally, the update clarifies
how the price of an identical or similar debt security that is traded or the price of the liability when it is traded as an asset should be
considered in estimating the fair value of the issuer’s liability and that the reporting entity must consider its own credit risk in
measuring the liability’s fair value. Effective September 30, 2009, the Company adopted the provisions of ASU 2009-05 for all
liabilities measured at fair value, which are being applied prospectively. The adoption of ASU 2009-05 resulted in changing the
priority level of inputs used to measure the fair value of liabilities associated with the Company’s deferred compensation plan from
Level 2 to Level 1 within the fair value hierarchy in ASC 820. However, this ASU did not change the Company’s valuation techniques
or impact the amounts or classifications recorded in the Company’s consolidated financial statements.
In September 2006, the FASB issued a statement which establishes the authoritative definition of fair value, sets out a
framework for measuring fair value, and expands the required disclosures about fair value measurement. The provisions of the
statement related to financial assets and liabilities as well as non-financial assets and liabilities carried at fair value on a recurring basis
were adopted prospectively on January 1, 2008 and did not have a material impact on the Company’s consolidated financial
statements. Effective January 1, 2009, the Company adopted the provisions of this statement for non-financial assets and liabilities
measured at fair value on a non-recurring basis, which are being applied prospectively. The adoption of this statement did not have a
material impact on the Company’s consolidated financial statements. The relevant disclosures required by ASC 820 are included in
Note 6.
70
Subsequent Events
In May 2009, the FASB issued a statement which establishes general standards of accounting for and disclosure of events that
occur after the balance sheet date but before financial statements are issued or are available to be issued. The provisions of this
statement, located within FASB ASC Topic 855, Subsequent Events (“ASC 855”), require disclosure of the date through which an
entity has evaluated subsequent events, which for Discovery is the date the financial statements were issued. Effective June 30, 2009,
the Company adopted the provisions of this new statement, which are being applied prospectively. The adoption of this statement did
not have a material impact on the Company’s consolidated financial statements. The relevant disclosures required by this new
statement are included in Note 1.
Determining Whether Instruments Granted in Share-Based Payment Transactions Are Participating Securities
In June 2008, the FASB issued a statement on determining whether instruments granted in share-based payment transactions are
participating securities. The provisions of the statement, found under FASB ASC Topic 260, Earnings Per Share (“ASC 260”),
became effective for the Company on January 1, 2009. The statement provides that all outstanding unvested share-based payment
awards that contain rights to non-forfeitable dividends or dividend equivalents (whether paid or unpaid) are considered participating
securities. Because such awards are considered participating securities, the issuing entity is required to apply the two-class method of
computing basic and diluted earnings per share retrospectively to all prior period earnings per share computations. The adoption of the
statement did not impact the Company’s computation of earnings per share for the periods presented.
Determination of the Useful Life of Intangible Assets
In April 2008, the FASB issued a statement which amends the factors that should be considered in developing renewal or
extension assumptions used to determine the useful life of a recognized intangible asset. Effective January 1, 2009, the Company
adopted the provisions of this statement, found under FASB ASC Topic 350, Intangibles- Goodwill and Other (“ASC 350”), which
are being applied prospectively to intangible assets acquired on or subsequent to the effective date. The Company’s policy is to
expense costs incurred to renew or extend the contractual terms of its intangible assets. The adoption of the statement did not impact
the Company’s consolidated financial statements.
Disclosures about Derivative Investments and Hedging Activities
In March 2008, the FASB issued a statement which requires entities to include information in interim and annual financial
statements about how and why an entity uses derivative instruments; how derivative instruments and related hedged items are
accounted for; and how derivative instruments and related hedged items affect an entity’s financial position, financial performance,
and cash flows. Effective January 1, 2009, the Company adopted the provisions of this statement, found under FASB ASC Topic 815,
Derivatives and Hedging (“ASC 815”), which are being applied prospectively. The adoption of the statement did not have a material
impact on the Company’s consolidated financial statements. The relevant disclosures required by the statement are included in Note
11.
Non-controlling Interests
In December 2007, the FASB issued a statement which establishes accounting and reporting standards for the non-controlling
interest in a subsidiary, commonly referred to as minority interest. Among other matters, this statement requires that non-controlling
interests be reported within the equity section of the balance sheet and that the amounts of consolidated net income or loss and
consolidated comprehensive income or loss attributable to the parent company and the non-controlling interests are clearly presented
separately in the consolidated financial statements. Also, pursuant to this statement, where appropriate, losses will be allocated to non-
controlling interests even when that allocation may result in a deficit balance. Effective January 1, 2009, the Company adopted the
provisions of this statement, found under ASC 810, which are being applied prospectively, except for the presentation and disclosure
requirements, which are being applied retrospectively to all periods presented. Upon adoption of this statement, non-controlling
interests of $25 million as of December 31, 2008 have been reclassified from Other noncurrent liabilities to Equity attributable to
non-controlling interests in the equity section of the Consolidated Balance Sheets. Additionally, $128 million previously recorded as
Minority interests, net of tax for the year ended December 31, 2008 have been reclassified to Net loss (income) attributable to non-
controlling interests and excluded from the caption Net income (loss) in the Consolidated Statements of Operations. The computation
of earnings per share for all prior periods is not impacted.
Business Combinations
In December 2007, the FASB issued a statement on business combinations that requires, among other matters, companies
expense business acquisition transaction costs; record an asset for in-process research and development; record at fair value amounts
for contingencies, including contingent consideration, as of the purchase date with subsequent adjustments recognized in operating
results; recognize decreases in valuation allowances on acquired deferred tax assets in operating results; and measure at fair value any
non-controlling interest in the acquired entity. Effective January 1, 2009, the Company adopted the provisions of this statement, ASC
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805, which will be applied prospectively to new business combinations consummated on or subsequent to the effective date. While
this statement applies to new business acquisitions consummated on or subsequent to the effective date, the amendments to the
guidance on accounting for income taxes with respect to deferred tax valuation allowances and liabilities for income tax uncertainties,
applies to changes in deferred tax valuation allowances and liabilities for income tax uncertainties recognized in prior business
acquisitions. In April 2009, the FASB issued a position which amends and clarifies the accounting, recording and measurement of
certain contingent assets acquired and liabilities assumed in a business combination. The provisions of this position, also located
within ASC 805, were effective immediately and required to be applied retrospectively to business combinations that occurred on or
after January 1, 2009. The initial adoption of the statement and position, effective January 1, 2009, did not impact the Company’s
consolidated financial statements. Generally, the impact of ASC 805 will depend on future acquisitions.
Accounting for Collaborative Arrangements
In December 2007, the Emerging Issues Task Force (“EITF”) issued a statement which defines collaborative arrangements and
establishes accounting and reporting requirements for transactions between participants in the arrangement and third parties. A
collaborative arrangement is defined as a contractual arrangement that involves a joint operating activity, such as an agreement to co-
produce and distribute programming with another media company. Effective January 1, 2009, the Company adopted the provisions of
this statement, found under FASB ASC Topic 808, Collaborative Arrangements (“ASC 808”) which are being applied retrospectively
to all periods presented for all collaborative arrangements as of the effective date. The adoption of the statement did not have a
material impact on the Company’s consolidated financial statements. The relevant disclosures required by ASC 808 are included in
Note 7.
Accounting and Reporting Pronouncements Not Yet Adopted
Revenue Recognition for Multiple-Element Revenue Arrangements
In October 2009, the FASB issued ASU No. 2009-13, Multiple-Deliverable Revenue Arrangements (“ASU 2009-13”), which
revises the existing multiple-element revenue arrangements guidance included in FASB ASC Topic 605, Revenue Recognition (“ASC
605”). The revised guidance changes the determination of when the individual deliverables included in a multiple-element revenue
arrangement may be treated as separate units of accounting, modifies the manner in which the transaction consideration is allocated
across the separately identified deliverables, and expands the disclosures required for multiple-element revenue arrangements. ASU
2009-13 will be effective for Discovery on January 1, 2011, and may be applied retrospectively for all periods presented or
prospectively to arrangements entered into or materially modified after the adoption date. The adoption of ASU 2009-13 will not have
a significant impact on the Company’s consolidated financial statements.
Consolidation of Variable Interest Entities
In June 2009, the FASB issued a statement which amends certain requirements for interests in a VIE. Among other matters, the
statement requires a qualitative rather than a quantitative analysis to determine the primary beneficiary of a VIE; amends the
consideration of related party relationships in the determination of the primary beneficiary of a VIE; amends certain guidance for
determining whether an entity is a VIE, which may change an entity’s assessment of which entities with which it is involved are VIEs;
requires continuous assessments of whether an entity is the primary beneficiary of a VIE; and requires enhanced disclosures about an
entity’s involvement with a VIE. The provisions of this statement will be effective for Discovery on January 1, 2010, and will be
applied retrospectively to all periods presented. The adoption of this statement will result in the Company no longer consolidating the
Oprah Winfrey Network (“OWN”) and Animal Planet Japan joint ventures effective January 1, 2010. Through retrospective
implementation of the statement, the Company will record, through Other non-operating income (expense), net, the $17 million in
OWN losses allocated to Harpo, Inc. as a non-controlling interest during 2009. As the Company will account for OWN as an equity
method investment for which Discovery is obligated to fund, Discovery is required to absorb all of the joint venture’s losses up to the
Company’s $100 million funding commitment. The Company will deconsolidate $11 million and $30 million of revenues and
operating losses, respectively, of the ventures for the year ended December 31, 2009. The Company will deconsolidate $8 million and
$4 million of revenues and operating losses, respectively, of the ventures for the year ended December 31, 2008. The impact of
deconsolidating the ventures is not material to the Company’s consolidated financial position or net cash flows as of and for the year
ended December 31, 2009 and 2008.
Disclosures about Fair Value Measurements
In January 2010, the FASB issued ASU No. 2010-06, Improving Disclosures About Fair Value Measurements (“ASU 2010-
06”), which requires new disclosures about recurring or nonrecurring fair value measurements including significant transfers into and
out of Level 1 and Level 2 fair value measurements and information on purchases, sales, issuances, and settlements on a gross basis in
the reconciliation of Level 3 fair value measurements. ASU 2010-06 is effective for annual reporting periods beginning after
December 15, 2009, except for Level 3 reconciliation disclosures which are effective for annual periods beginning after December 15,
2010. The adoption of ASU 2010-06 will not have a material impact on the Company’s consolidated financial statements.
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Cash and Cash Equivalents
Highly liquid investments with original maturities of ninety days or less are recorded as cash equivalents. There were no
material amounts of bank or book overdrafts or restricted cash as of December 31, 2009 and 2008. Cash and cash equivalents include
$40 million and $38 million of cash related to consolidated ventures as of December 31, 2009 and 2008, respectively, that is only
available for use by the ventures.
Content Rights
Costs incurred in the direct production, co-production, or licensing of content rights are capitalized and stated at the lower of
unamortized cost, fair value, or net realizable value. The Company periodically evaluates the net realizable value of content by
considering expected future revenue generation.
The costs of produced and co-produced content airing on the Company’s networks are capitalized and amortized based on the
expected realization of revenues, resulting in an accelerated basis over four years for developed networks (Discovery Channel, TLC
and Animal Planet in the U.S. Networks segment and Discovery Channel in the International Networks segment), and a straight-line
basis over a period up to five years for developing networks (all other networks in the U.S. Networks and International Networks
segments). The cost of licensed content is capitalized and amortized over the term of the license period based on the expected
realization of revenues, resulting in an accelerated basis for developed networks, and a straight-line basis for all developing networks
and educational ventures. The costs of produced educational content for electronic, video and hardcopy supplements are amortized on
a straight-line basis over a three to five year period.
All produced and co-produced content is classified as long-term. The portion of the unamortized licensed content balance that
will be amortized within one year is classified as a current asset. The Company’s co-production arrangements generally represent the
sharing of production cost. The Company records its share of costs and records no amounts for the portion of costs borne by the other
party as the Company does not share any associated economics of exploitation.
Property and Equipment
Property and equipment are stated at cost less accumulated depreciation and any impairments. Depreciation is recognized on a
straight-line basis over the estimated useful lives, which is 15 to 39 years for buildings and three to five years for fixtures and
equipment. Leasehold improvements are amortized on a straight-line basis over the lesser of their estimated useful lives or the terms
of the related leases, beginning on the date the asset is put into use. Equipment under capital lease represents the present value of the
minimum lease payments at the inception of the lease, net of accumulated depreciation.
Capitalized Software Costs
All capitalized software costs are for internal use. Capitalization of costs occurs during the application development stage. Costs
incurred during the preliminary project and post implementation stages are expensed as incurred. Capitalized costs are amortized on a
straight-line basis over their estimated useful lives of two to five years.
Goodwill and Indefinite-lived Intangible Assets
Goodwill impairment is determined using a two-step process. The first step of the process is to compare the fair value of a
reporting unit with its carrying amount, including goodwill. In performing the first step, the Company determines the fair value of a
reporting unit by using two valuation techniques: a discounted cash flow (“DCF”) analysis and a market-based approach. Determining
fair value requires the exercise of significant judgments, including judgments about appropriate discount rates, perpetual growth rates,
relevant comparable company earnings multiples and the amount and timing of expected future cash flows. The cash flows employed
in the DCF analyses are based on the Company’s budget and long-term business plan. In assessing the reasonableness of its
determined fair values, the Company evaluates its results against other value indicators such as comparable company public trading
values, research analyst estimates and values observed in market transactions. If the fair value of a reporting unit exceeds its carrying
amount, goodwill of the reporting unit is not impaired and the second step of the impairment test is not necessary. If the carrying
amount of a reporting unit exceeds its fair value, the second step of the goodwill impairment test is required to be performed to
measure the amount of impairment loss, if any. The second step of the goodwill impairment test compares the implied fair value of the
reporting unit’s goodwill with the carrying amount of that goodwill. The implied fair value of goodwill is determined in the same
manner as the amount of goodwill recognized in a business combination. In other words, the estimated fair value of the reporting
unit’s identifiable net assets excluding goodwill are compared to the fair value of the reporting unit as if the reporting unit had been
acquired in a business combination and the fair value of the reporting unit was the purchase price paid. If the carrying amount of the
reporting unit’s goodwill exceeds the implied fair value of that goodwill, an impairment loss is recognized in an amount equal to that
excess.
73
The impairment test for other intangible assets not subject to amortization involves a comparison of the estimated fair value of
the intangible asset with its carrying value. If the carrying value of the intangible asset exceeds its fair value, an impairment loss is
recognized in an amount equal to that excess. The estimates of fair value of intangible assets not subject to amortization are
determined using a DCF valuation analysis, a market-based valuation analysis, or both.
Goodwill and indefinite-lived intangible assets are tested annually for impairment during the fourth quarter or earlier upon the
occurrence of certain events or substantive changes in circumstances. The Company’s 2009 annual impairment analysis, which was
performed during the fourth quarter, resulted in impairment charges of $6 million. Additional information regarding the annual
goodwill impairment test is disclosed in Note 9.
Long-lived Assets
Long-lived assets such as amortizing trademarks, customer lists, other intangible assets, and property and equipment do not
require that an annual impairment test be performed; instead, long-lived assets are tested for impairment upon the occurrence of a
triggering event. Triggering events include the likely disposal of a portion of such assets or the occurrence of an adverse change in the
market involving the business employing the related assets. Once a triggering event has occurred, the impairment test employed is
based on whether the intent is to hold the asset for continued use or to hold the asset for sale. If the intent is to hold the asset for
continued use, the impairment test first requires a comparison of undiscounted future cash flows against the carrying value of the
asset. If the carrying value of the asset exceeds the undiscounted cash flows, the asset would not be deemed to be recoverable.
Impairment would then be measured as the difference between the fair value of the asset and its carrying value. Fair value is generally
determined by discounting the future cash flows associated with that asset. If the intent is to hold the asset for sale and certain other
criteria are met, the impairment test involves comparing the asset’s carrying value to its fair value less costs to sell. To the extent the
carrying value is greater than the asset’s fair value, an impairment loss is recognized in an amount equal to the difference. During the
year ended December 31, 2009, the Company recorded $26 million of long-lived asset impairments. Additional information is
included in Note 9.
Significant judgments in this area involve determining whether a triggering event has occurred, determining the future cash
flows for the assets involved and determining the proper discount rate to be applied in determining fair value.
Discontinued Operations
In determining whether a group of assets disposed of should be presented as a discontinued operation, the Company makes a
determination as to whether the group of assets being disposed of comprises a component of the entity, which requires cash flows that
can be clearly distinguished from the rest of the entity. The Company also determines whether the cash flows associated with the
group of assets have been or will be significantly eliminated from the ongoing operations of the Company as a result of the disposal
transaction and whether the Company has no significant continuing involvement in the operations of the group of assets after the
disposal transaction. If these determinations can be made affirmatively, the results of operations of the group of assets being disposed
of (as well as any gain or loss on the disposal transaction) are aggregated for separate presentation apart from continuing operating
results of the Company in the consolidated financial statements. The Company has elected not to segregate the cash flows from
discontinued operations in the Consolidated Statements of Cash Flows.
Derivative Financial Instruments
The Company records the fair value of every derivative instrument on the balance sheet as either an asset or a liability. The
Company uses financial instruments designated as cash flow hedges. The effective changes in fair value of derivatives designated as
cash flow hedges are recorded in Accumulated other comprehensive loss. Amounts are reclassified from Accumulated other
comprehensive loss as interest expense is recorded for debt. The Company uses the cumulative dollar offset method to assess
effectiveness. To be highly effective, the ratio calculated by dividing the cumulative change in the value of the actual swap by the
cumulative change in the hypothetical swap must be between 80% and 125%. The ineffective portion of a derivative’s change in fair
value is immediately recognized in earnings. The changes in fair value of derivatives not designated as cash flow hedges are
immediately recognized in earnings. The Company uses derivative instruments principally to manage the risk associated with the
changes in interest rates that will affect the cash flows of its debt transactions. See Note 11 for additional information regarding
derivative instruments held by the Company and risk management strategies.
Redeemable Interests in Subsidiaries
For those instruments with an estimated redemption value, redeemable interest in subsidiaries is accreted or amortized to an
estimated redemption value ratably over the period to the redemption date. Accretion and amortization are recorded to Accumulated
deficit. Cash receipts and payments for the sale or purchase of redeemable interests in subsidiaries are included as a component of
financing cash flows on the Consolidated Statements of Cash Flows.
74
Share-Based and Other Long-term Incentive Compensation
The Company has incentive plans under which cash-settled unit awards, stock appreciation rights (“SARs”), stock options, and
restricted stock units (“RSUs”) were issued.
The Company measures the cost of employee services received in exchange for cash-settled unit awards and SARs based on the
fair value of the award less estimated forfeitures. Because unit awards and SARs are cash-settled, the Company remeasures the fair
value of outstanding unit awards and SARs each reporting period until settlement. Compensation expense, including changes in fair
value, for unit awards and SARs is recognized during the vesting period in proportion to the requisite service that has been rendered at
the reporting date. For grants of unit awards with graded vesting, the Company measures fair value and records compensation expense
for the grant as a single award. For grants of SARs with graded vesting, the Company measures fair value and records compensation
expense separately for each tranche. Changes in the fair value of outstanding unit awards and SARs that occur subsequent to the
vesting period are recorded as adjustments to compensation costs in the period in which the changes occur.
The Company measures the cost of employee services received in exchange for stock options and RSUs based on the fair value
of the award on the date of grant less estimated forfeitures. For awards that vest based on service, compensation expense is recognized
ratably during the vesting period. Vesting of certain RSUs is also subject to satisfying operating performance conditions. At the time
that the Company determines that it is probable that the performance targets will be achieved, compensation expense is recorded for
such awards.
When recording compensation cost for share-based awards, the Company is required to estimate the number of awards granted
that are expected to be forfeited. Forfeitures are estimated on the date of grant based on historical forfeiture rates. On an ongoing
basis, the Company adjusts compensation expense based on actual forfeitures and revises the forfeiture rate as necessary.
The fair value of unvested cash-settled unit awards, unvested SARs, and all stock options are estimated using the Black-Scholes
option-pricing model. Because the Black-Scholes option-pricing model requires the use of subjective assumptions, changes in these
assumptions can materially affect the fair value of awards. The fair value of unvested cash-settled unit awards, unvested SARs, and all
stock options are estimated using the Black-Scholes option-pricing model. Because the Black-Scholes option-pricing model requires
the use of subjective assumptions, changes in these assumptions can materially affect the fair value of awards. The risk-free interest
rate is based on U.S. Treasury zero-coupon issues with a remaining term equal to the expected term of the award. For cash-settled
award units and RSUs, the expected term is the period from the grant date to the vesting date of the award. For SARs, the expected
term is estimated to be the contractual term of the award. For stock options, the expected term is estimated to be the period from the
date of grant through the mid-point between the vesting date and the end of the contractual term of the award. Expected volatility is
based on a combination of implied volatilities from traded options on our common stock and historical realized volatility of our
common stock, and considers other factors deemed relevant. The dividend yield is assumed to be 0% because the Company has no
present intention to pay dividends.
The fair value of RSUs is determined based on the fair value of the Company’s common stock as of the grant date.
Share-based compensation expense is recorded as a component of Selling, general and administrative expense. The Company
classifies as a current liability the intrinsic value of cash-settled award units and SARs that are vested or will become vested within
one year.
Excess tax benefits realized from the exercise of stock options are reported as a financing cash inflow rather than as a reduction
of taxes paid in cash flows from operations on the Consolidated Statements of Cash Flows.
Revenue Recognition
The Company derives revenues from: (i) distribution revenue from cable systems, satellite operators and other distributors,
(ii) advertising aired on the Company’s networks and websites, and (iii) other, which is largely e-commerce, educational, and post-
production sound services sales.
Distribution
Distributors generally pay a per-subscriber fee for the right to distribute the Company’s programming under the terms of long-
term distribution contracts (“distribution revenue”). Distribution revenue is reported net of incentive costs or other consideration, if
any, offered to system operators in exchange for long-term distribution contracts. The Company recognizes distribution revenue over
the term of the contracts based on contracted monthly license fee provisions and reported subscriber levels. Network incentives have
historically included upfront cash incentives referred to as “launch support” in connection with the launch of a network by the
distributor within certain time frames. Any such amounts are capitalized as assets upon launch of the Company’s programming by the
distributor and are amortized on a straight line basis as a reduction of revenue over the terms of the contracts. In instances where the
distribution agreement is extended prior to the expiration of the original term, the Company evaluates the economics of the extended
75
term and, if it is determined that the deferred launch asset continues to benefit the Company over the extended term, then the
Company will adjust the launch amortization period accordingly. Other incentives are recognized as a reduction of revenue as
incurred. Following the renewal of a distribution agreement, the remaining deferred consideration is amortized over the extended
period. Amortization of deferred launch incentives for the years ended December 31, 2009 and 2008 was $55 million and $75 million,
respectively.
The amount of distribution revenue due to the Company is reported by distributors based on actual subscriber levels. Such
information is generally not received until after the close of the reporting period. Therefore, reported distribution revenue is based
upon the Company’s estimates of the number of subscribers receiving the Company’s programming for periods for which the
distributor has not yet reported. The Company’s subscriber estimates are based on the most recent remittance or confirmation of
subscribers received from the distributor. Historical differences between actual amounts and estimates have not been material.
Advertising
The Company records advertising revenue net of agency commissions and audience deficiency liabilities in the period
advertising spots are broadcast. A substantial portion of the advertising sold in the U.S. includes guaranteed levels of audience that
either the program or the advertisement will reach. Deferred revenue is recorded and adjusted as the guaranteed audience levels are
achieved. Audience guarantees are initially developed by the Company’s internal research group and actual audience and delivery
information is provided by third party ratings services. In certain instances, the third party ratings information is not received until
after the close of the reporting period. In these cases, reported advertising revenue and related deferred revenue is based on the
Company’s estimates for any under-delivery of contracted advertising ratings based on the most current data available from the third
party ratings service. Differences between the estimated under-delivery and the actual under-delivery have historically been
insignificant. Online advertising revenues are recognized as impressions are delivered.
Certain of the Company’s advertising arrangements include deliverables in addition to commercial time, such as the advertiser’s
product integration into the programming, customized vignettes, and billboards. These contracts are evaluated as multiple element
revenue arrangements under ASC 605.
Other
Educational service sales are recognized ratably over the term of the agreement. Revenue from post-production, advertising
representation, and certain distribution related services is recognized when services are provided. Commerce revenue is recognized
upon product shipment, net of estimated returns, which are not material to the Company’s consolidated financial statements.
Prepayments received for services to be performed at a later date are deferred. Program license sales are recognized when the third
party has possession and rights to distribute the programming.
Significant Customers
For the years ended December 31, 2009, 2008, and 2007, no single customer accounted for more than 10% of total consolidated
revenues.
Advertising Costs
The Company expenses advertising costs as incurred. Advertising costs to third parties during the years ended December 31,
2009 and 2008 totaled $104 million and $145 million, respectively. No material advertising costs were recorded by DHC during the
year ended December 31, 2007.
Income Taxes
Income taxes are recorded using the asset and liability method of accounting for income taxes. Deferred income taxes reflect the
net tax effect of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the
amounts used for income tax purposes. A valuation allowance is provided for deferred tax assets if it is more likely than not such
assets will be unrealized.
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3. DISCOVERY HOLDING COMPANY INVESTMENT IN DISCOVERY COMMUNICATIONS HOLDING, LLC
Prior to the Newhouse Transaction described in Note 1, DCH was a stand-alone private company. Through May 14, 2007, DCH
was owned by DHC (50% ownership interest), Advance/Newhouse (25% ownership interest), and Cox Communications Holdings,
Inc. (“Cox”) (25% ownership interest). On May 14, 2007, DCH was reorganized. Immediately following the reorganization, DHC,
Advance/Newhouse, and Cox each held the same ownership interests in DCH. On May 14, 2007, subsequent to the reorganization of
DCH, Cox exchanged its 25% ownership interest in DCH for all of the capital stock of a DCH subsidiary that held Travel Channel and
travelchannel.com (collectively, the “Travel Business”) and approximately $1.3 billion in cash (the “Cox Transaction”). DCH retired
the membership interest previously owned by Cox. Accordingly, the ownership interests in DCH held by DHC and
Advance/Newhouse were increased to 662 /3 % and 331 /3 %, respectively. DHC accounted for its interest in DCH using the equity
method, including the period May 14, 2007 through September 17, 2008 when it owned 662 /3 % of DCH, because of certain
governance rights held by Advance/Newhouse that restricted DHC’s ability to control DCH.
From January 1, 2007 through May 14, 2007, DHC recorded its 50% share of the earnings of DCH and from May 15, 2007
through September 17, 2008, DHC originally recorded its 662 /3% share of DCH’s earnings. As previously disclosed in Note, 1, the
financial information as of and for the year ended December 31, 2008 has been presented as though the Newhouse Transaction was
consummated on January 1, 2008 and include the financial position, results of operations, and cash flows of both DHC and DCH since
January 1, 2008. Accordingly, the financial information as of and for the year ended December 31, 2008 have been adjusted to
eliminate DHC’s investment in DCH and the portion of DCH’s earnings recorded by DHC during the period January 1, 2008 through
September 17, 2008. Additionally, the financial information as of and for the year ended December 31, 2008 have been adjusted to
allocate a portion of DCH’s earnings for the period from January 1, 2008 through September 17, 2008 to Advance/Newhouse as a
component of Net loss (income) attributable to non-controlling interests. The financial information for the year ended December 31,
2007 includes the continuing results of operations and cash flows of DHC, as the predecessor company to Discovery, and, therefore,
continue to present DHC’s interest in DCH under the equity method.
The Cox Transaction resulted in no additional investments in DCH. However, the Cox Transaction resulted in a new basis of
accounting that created a combined basis differential of $929 million between the carrying values of DHC’s and Advance/Newhouse’s
investments in DCH and their share of the underlying net assets of DCH. The following table presents a summary of the allocation of
the basis differential (in millions, except for useful life).
Account
Allocation
Useful Life
Content rights .............................................................................................. $
Customer relationships ................................................................................
Trademarks..................................................................................................
Goodwill......................................................................................................
Total ............................................................................................................ $
32
491
155
251
929
(Years)
14
8-29
Indefinite
Indefinite
In connection with the Newhouse Transaction, Discovery recorded the total basis differential of $929 million to the respective
asset accounts in the Consolidated Balance Sheets. The portions of the total basis differential allocated to content rights and customer
relationships are amortized using the straight-line method over their estimated useful lives.
Separate consolidated financial statements for DCH for the year ended December 31, 2007 are included in a separate schedule in
Part IV of this Annual Report on Form 10-K, in accordance with SEC Regulation S-X Rule 3-09, Separate Financial Statements of
Subsidiaries not Consolidated and 50 Percent or Less Owned Persons.
4. INVESTMENTS
Investments in Variable Interest Entities
In the normal course of business, the Company enters into joint ventures or makes investments with business partners that
support its underlying business strategy and provide it the ability to enter new markets, to expand the reach of its brands, develop new
programming and/or distribute its existing content. In certain instances, an entity in which the Company makes an investment may
qualify as a variable interest entity. In determining whether Discovery is the primary beneficiary of those variable interest entities
pursuant to ASC 810, the Company considers quantitative and qualitative factors. Information about significant VIEs is set forth
below.
Consolidated Variable Interest Entities
For consolidated ventures, $1 million of net losses and $11 million of net income generated by the ventures was allocated to
other venture partners during the years ended December 31, 2009 and 2008, respectively. Amounts allocated to other venture partners
are recorded in Net loss (income) attributable to non-controlling interests in the Consolidated Statements of Operations.
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Oprah Winfrey Network
Discovery formed a 50-50 joint venture with Oprah Winfrey and Harpo, Inc. (“Harpo”) to rebrand Discovery Health Channel as
OWN, which was consummated on July 23, 2008. Pursuant to the arrangement, Discovery will contribute its interest in the Discovery
Health Channel and certain DiscoveryHealth.com content and Harpo will contribute the Oprah.com website (which will serve as the
platform for the venture website) and certain Oprah.com content. Discovery and Harpo are required to make these contributions on the
launch date unless it is mutually agreed that certain contributions will be made prior to the launch date for the benefit of the venture.
The equity interests of OWN owned by Harpo are reported as non-controlling interests.
Pursuant to the venture agreement, Discovery is committed to loan up to $100 million to the venture through September 30,
2011 to fund operations, of which $35 million has been funded through December 31, 2009. To the extent funding the joint venture in
excess of $100 million is necessary, the Company may provide additional funds through a member loan or require the venture to seek
third party financing. Discovery expects to recoup the entire amount contributed in future periods provided that the joint venture is
profitable and has sufficient funds to repay the Company. The parties are currently discussing a number of matters regarding the OWN
Network, including digital strategy, the programming and development pipeline, and increases in our funding commitment, which is
currently $100 million.
Pursuant to the venture agreement, Harpo has the right to require the Company to purchase its interest in the OWN venture if
certain conditions are not met. Additional information regarding Harpo’s put right is disclosed in Note 12.
Based upon the level of equity investment at risk, the Company has determined that OWN is a variable interest entity. The
Company quantitatively calculated the expected losses to be absorbed by each variable interest holder and determined that the variable
interest it held, which included the initial funding requirement, would result in the Company absorbing the majority of the expected
losses of OWN. Based on the quantitative analysis and after considering qualitative factors such as the nature and purpose of the joint
venture, the Company determined that it was the primary beneficiary and consolidates OWN.
In connection with the adoption of the new accounting rules for VIEs, effective January 1, 2010 the Company will deconsolidate
OWN. Refer to Note 2 for additional information regarding the adoption of the new accounting rules for VIEs.
Ventures with the British Broadcasting Corporation
The Company and the British Broadcasting Corporation (“BBC”) formed several cable and satellite television network ventures
to produce and acquire factual-based content. Additionally, Discovery and the BBC formed a venture to provide debt funding to the
other operating ventures. In addition to its own funding requirements, Discovery has assumed the BBC’s funding requirements, giving
the Company preferential cash distribution for these joint ventures.
Typically, the Company’s ownership interest in the ventures is 50%, with lower ownership interests in certain ventures. The
equity interests of the ventures owned by the BBC are reported as non-controlling interests. No cumulative operating losses generated
by the ventures were allocated to the BBC’s non-controlling interests. In accordance with the venture arrangement, no losses can be
allocated to the BBC in excess of distributable cash to the BBC for each joint venture.
Pursuant to the venture agreements, the BBC has the right to require the Company to purchase the BBC’s interests in the
People+Arts Latin America venture and the Animal Planet ventures (the “Channel Groups”) if certain conditions are not met. The
Company and the BBC are currently discussing potential revisions to all of their contractual relationships, including the ownership
interests in the Channel Groups. While there can be no assurance that these or other negotiations would result in an definitive
agreement, the Company expects that the cost of a negotiated acquisition of the BBC’s interests in the Channel Groups could
substantially exceed the value of the put right described above. Additional information regarding the BBC’s put right is disclosed in
Note 12.
Based upon the level of equity investment at risk, the Company has determined that each of the ventures with the BBC is a
variable interest entity. With respect to each venture, the Company has determined whether it will absorb the majority of the expected
losses and received a majority of the expected returns. In each case, the Company is the primary beneficiary because of the limits on
losses that can be allocated to the BBC.
In connection with the adoption of the new accounting rules for VIEs, effective January 1, 2010 the Company will deconsolidate
Animal Planet Japan, an operating joint venture with the BBC. Refer to Note 2 for additional information regarding the new
accounting rules for VIEs.
Unconsolidated Variable Interest Entities
The Company has a number of unconsolidated investments in which it holds a non-controlling ownership interest. These
arrangements are typically entered into with strategic partners and contain the following governance provisions: (i) the funding of the
venture is provided by the equity holders pro rata based on their ownership interest; (ii) the investments are initially funded to meet
short-term working capital requirements with funding commitments provided by the partners to fund future operating needs;
(iii) commercial arrangements between the Company, the venture and other related parties are negotiated between the parties and are
78
believed to be at market rates; and (iv) voting rights are consistent with the equity holders’ rights and obligations to share in the profits
and losses of the variable interest entity. In connection with these investment arrangements the Company does not hold a majority of
the equity interest, it does not absorb a majority of the expected losses or residual returns, and therefore does not qualify as the
primary beneficiary. Accordingly, these investments are accounted for under the equity method of accounting and are included in
Other noncurrent assets in the Consolidated Balance Sheets. In these arrangements, the Company’s risk of loss is typically limited to
its carrying value, which was $395 million as of December 31, 2009, primarily related to the investment in the U.S. Discovery Kids
Network (“Discovery Kids”), which was $35 million as of December 31, 2008, and future funding commitments.
Hasbro-Discovery Joint Venture
On May 22, 2009, Discovery and Hasbro, Inc. (“Hasbro”) formed a 50-50 joint venture that will operate a television network
and website dedicated to children’s and family entertainment and educational programming. Hasbro acquired a 50% ownership
interest in the joint venture, which will hold the assets related to Discovery Kids in the U.S., for which Discovery received
consideration of $300 million and a tax receivables agreement collectible over 20 years valued at $57 million. Upon purchase of its
ownership interest, Hasbro received a step-up in tax basis for its portion of the joint venture assets. To the extent Hasbro has the
ability to amortize this tax basis, it is contractually obligated to share the tax benefit as part of the purchase consideration. As part of
the transaction, Discovery provided Hasbro a guarantee of performance valued at less than $1 million. The maximum exposure to loss
under this guarantee of performance is below $255 million. The Company believes the likelihood is remote that this performance
guarantee could have a material adverse impact on the Company.
Hasbro and Discovery have equal representation on the joint venture’s board of directors that oversees a management team
responsible for programming, scheduling and operations. Programming for the joint venture will include animation, game shows, and
live-action series and specials. The television network and online presence also will include content from Discovery Kids’ existing
library. Discovery provides certain advertising sales services, distribution, origination and other operational requirements for the joint
venture, while Hasbro provides studio-produced programming and merchandising for intellectual property associated with the
network. Hasbro is providing the joint venture a $125 million licensing revenue guarantee over a period of ten years, which is
expected to be earned over the licensing term.
Based upon the level of equity investment at risk, the Company has determined that Discovery Kids is a variable interest entity.
The Company quantitatively calculated the expected losses to be absorbed by each variable interest holder and determined that the
variable interest held by Hasbro, which included the licensing revenue guarantee, would result in Hasbro absorbing the majority of the
expected losses of Discovery Kids. Based on the quantitative analysis and after considering qualitative factors such as the nature and
purpose of the joint venture, the Company determined that it was not the primary beneficiary and, accordingly, accounts for its interest
in Discovery Kids under the equity method of accounting.
Beginning May 22, 2009, Discovery ceased to consolidate the gross operating results of Discovery Kids. However, as Discovery
continues to be involved in the operations of the joint venture, the Company has not presented the financial position, results of
operations, and cash flows of Discovery Kids recorded through May 21, 2009 as discontinued operations. The Company’s interest in
the joint venture is accounted for using the equity method of accounting, which was initially valued at $357 million. Accordingly, the
Company’s consolidated results of operations include the gross operating results of Discovery Kids through May 21, 2009, whereas
for subsequent periods Discovery records only its proportionate share of the joint venture’s net operating results.
In connection with the formation of the joint venture, the Company recognized a gain of $252 million, which included $127
million as a result of “stepping up” its basis for the 50% retained interest in Discovery Kids and $125 million for the sale of 50% of its
ownership interest to Hasbro.
As of December 31, 2009 the carrying value of the Company’s investment in Discovery Kids was $361 million.
Equity Method and Fair Value Investments
The following table presents a summary of the Company’s investments (in millions).
As of December 31,
2009
2008
Investment in Discovery Kids ............................................................................... $
Other equity-method investments .........................................................................
Trading securities ..................................................................................................
Available-for-sale securities..................................................................................
361 $ —
35
36
15
34
37
—
$
432 $
86
79
Other Equity-Method Investments
As of December 31, 2009, other equity method investments primarily included Discovery Japan, Inc. (50% owned), a cable and
satellite television network joint venture, Discovery Channel Canada (20% owned), a cable and satellite television network joint
venture, and HSW International, Inc. (“HSWI”) (43% owned), an online source with a perpetual royalty free license to exploit
HowStuffWorks.com, Inc. (“HSW”) online content in certain foreign markets.
During the year ended December 31, 2008, the Company recognized pretax impairment charges of $57 million related to the
investment in HSWI, which is recorded as a component of Other non-operating income (expense), net in the Consolidated Statements
of Operations. The impairment charge for HSWI reflects an other-than-temporary decline in the fair value of HSWI’s common stock
following lower than expected operating performance. As of December 31, 2008, the stock price for HSWI was below its liquidation
value, and the Company utilized the HSWI liquidation value per share to determine the equity investment asset value.
The carrying value of the Company’s equity-method investments approximates its portion of the underlying net assets of the
investees.
Based on the quoted market prices as of December 31, 2009 and 2008, the fair value of the Company’s investments in publicly
traded companies accounted for using the equity method approximates the Company’s carrying value.
Trading Securities
Trading securities primarily include investments in mutual funds owned as part of the Company’s supplemental retirement plan.
Refer to Note 15 for additional information regarding the Company’s supplemental retirement plan.
Available-for-Sale Securities
Available-for-sale securities primarily include investments in common stock of publicly traded companies. During the year
ended December 31, 2009, the Company sold available-for-sale securities for $22 million, which resulted in a pretax gain of
$13 million. Approximately $6 million of unrealized pretax gains were reclassified from Accumulated other comprehensive (loss)
income.
During the years ended December 31, 2008 and 2007, AMC, which is reflected as discontinued operations, sold securities for
$24 million and $28 million in cash, respectively. There were no gains or losses associated with these sales.
5. DISCONTINUED OPERATIONS
In September 2008, as part of the Newhouse Transaction, DHC completed the spin-off to its shareholders of AMC, a subsidiary
holding the cash and businesses of DHC, except for certain businesses that provide sound, music, mixing, sound effects and other
related services. The AMC spin-off did not involve the payment of any consideration by the holders of DHC common stock and was
structured as a tax free transaction under Sections 368(a) and 355 of the Internal Revenue Code of 1986, as amended. There was no
gain or loss related to the spin-off. Subsequent to the AMC spin-off, the companies no longer have any ownership interests in each
other and operate independently.
In September 2008, prior to the Newhouse Transaction, DHC sold its ownership interests in AMSTS and AccentHealth for
approximately $7 million and $119 million, respectively, in cash. The sale of these companies resulted in pre-tax gains of $3 million
for AMSTS and $64 million for AccentHealth. AMSTS and AccentHealth were components of the AMC business. It was determined
that AMSTS and AccentHealth were non-core assets, and the sale of these companies was consistent with DHC’s strategy to divest
non-core assets. The Company has no continuing involvement in the operations of AMSTS or AccentHealth.
In September 2008, prior to the Newhouse Transaction, DHC disposed of certain buildings and equipment for approximately
$13 million in cash. DHC recognized a pre-tax gain of approximately $9 million in connection with the asset disposals. The disposed
assets were part of the AMC business.
As there is no continuing involvement in the operations of AMC, AMSTS, or AccentHealth, their results of operations and the
gains from the business and asset dispositions are presented as Income (loss) from discontinued operations, net of taxes in the
Consolidated Statements of Operations for the year ended December 31, 2008. Cash flows from these entities have not been
segregated as discontinued operations in the Consolidated Statements of Cash Flows.
80
The following table presents summary financial information for discontinued operations for the two years ended December 31,
2008 and 2007 (in millions).
Revenues ..................................................................................................... $
Loss from the operations of discontinued operations before
income taxes ...........................................................................................
Gains on dispositions(a) ..............................................................................
Income (loss) from discontinued operations(b)...........................................
Provision for income taxes..........................................................................
Income (loss) from discontinued operations, net of tax ..............................
Years Ended December 31,
2008
2007
484 $
631
(6)
67
61
(18)
43
(151)
—
(151)
(3)
(154)
(a) Gains on dispositions include $3 million from the sale of AMSTS and $64 million from the sale of Accent Health, which were
part of the AMC business.
(b) AMC’s operating results for the year ended December 31, 2008 include $9 million in gains from asset disposals. Operating
results for AMC for the year ended December 31, 2007 include goodwill impairment charges of $165 million.
No interest expense was allocated to discontinued operations for the periods presented herein since there was no debt
specifically attributable to discontinued operations or that was required to be repaid following the spin-off.
6. FAIR VALUE MEASUREMENTS
In accordance with ASC 820, a fair value measurement is determined based on the assumptions that a market participant would
use in pricing an asset or liability. ASC 820 also established a three-tiered hierarchy that draws a distinction between market
participant assumptions based on: (i) observable inputs such as quoted prices in active markets (Level 1), (ii) inputs other than quoted
prices in active markets that are observable either directly or indirectly (Level 2), and (iii) unobservable inputs that require the
Company to use present value and other valuation techniques in the determination of fair value (Level 3).
Assets and Liabilities Measured at Fair Value on a Recurring Basis
The following tables present information about assets and liabilities measured at fair value on a recurring basis (in millions).
Fair Value Measurements
as of December 31, 2009 Using:
Quoted Market
Prices in Active
Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Total Fair Value as of
December 31, 2009
Assets:
Trading securities.................................. $
Derivatives (Note 11)............................
Liabilities:
Derivatives (Note 11)............................
Deferred compensation plan .................
HSWI liability.......................................
Redeemable non-controlling interests in
subsidiaries (Note 12)................................
$
37 $
7
(40)
(37)
(5)
(49)
(87) $
37 $
—
—
(37)
—
— $
7
(40)
—
(5)
—
— $
—
(38) $
—
—
—
—
—
(49)
(49)
81
As disclosed in Note 2, the adoption of ASU 2009-05 resulted in changing the priority level of inputs used to measure the fair
value of liabilities associated with the Company’s deferred compensation plan from Level 2 to Level 1 within the fair value hierarchy
in ASC 820 as of September 30, 2009. However, this ASU did not change the Company’s valuation techniques or impact the amounts
or classifications recorded in the Company’s consolidated financial statements.
Fair Value Measurements
as of December 31, 2008 Using:
Quoted Market
Prices in Active
Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Total Fair Value as of
December 31, 2008
Assets:
Trading securities................................... $
Available-for-sale securities ..................
Liabilities:
Derivatives.............................................
Deferred compensation plan ..................
HSWI liability........................................
Redeemable non-controlling interests in
subsidiaries .................................................
$
36 $
15
(112)
(36)
(7)
(49)
(153) $
36 $
15
— $
—
—
—
—
(112)
(36)
(7)
—
51 $
—
(155) $
—
—
—
—
—
(49)
(49)
For assets that are measured using quoted prices in active markets, the total fair value is the published market price per unit in
active markets multiplied by the number of units held without consideration of transaction costs.
The fair value of derivative instruments, which consist of interest rate and foreign currency hedges, is determined using the
published market price of similar instruments with similar maturities and characteristics, interest rate yield curves, and measures of
interest rate volatility, adjusted for any terms specific to the asset or liability and nonperformance risk. Additional information
regarding derivative instruments is available in Note 11.
The fair value of the deferred compensation plan liability is determined based on the fair value of the related investments elected
by employees.
The Company currently owns approximately 23 million shares (or 43%) of HSWI. The investment is accounted for using the
equity method. The Company has agreed to either: (i) distribute approximately 18 million of the HSWI shares to the former
shareholders of HSW, or (ii) sell approximately 18 million HSW shares and distribute substantially all proceeds in excess of $0.37 per
share to the former shareholders of HSW. The fair value of the liability is determined using a Black-Scholes option-pricing model.
The fair value of the redeemable non-controlling interests in subsidiaries is an estimated negotiated value considering the
exercise of the BBC put right and an estimate of the proceeds from a hypothetical sale of interests in certain ventures and a
distribution of the proceeds to the venture partners based on various rights and preferences. Additional information regarding the
redeemable non-controlling interests in subsidiaries is disclosed in Note 12.
82
The following table reconciles the beginning and ending balances of Level 3 measurements and identifies the net income the
Company recorded (in millions).
Year Ended
December 31, 2009
Redeemable
Non-controlling
Interests in
Subsidiaries
Year Ended
December 31, 2008
HSWI
Liability
Redeemable
Non-controlling
Interests in
Subsidiaries
Beginning balance ............................................................. $
(49) $
(54) $
Total gains (losses):..................................................
Included in net income....................................
Included in other comprehensive income .......
Purchases, sales, issuances, settlements, net ............
Transfers (in) and/or out of Level 3 .........................
—
—
—
—
47
—
—
7
Ending balance................................................................... $
(49) $
— $
(49)
—
—
—
—
(49)
Gains recognized for liabilities valued using significant unobservable inputs were reported as a component of Other non-
operating income (expense), net in the Consolidated Statements of Operations.
Assets and Liabilities Measured at Fair Value on a Non-Recurring Basis
The majority of the Company’s non-financial instruments, which include goodwill, intangible assets, property and equipment,
and equity method investments, are not required to be carried at fair value on a recurring basis but are subject to fair value adjustments
only in certain circumstances. If certain triggering events occur such that a non-financial instrument is required to be evaluated for
impairment, a resulting asset impairment would require that the non-financial instrument be recorded at the lower of historical cost or
its fair value.
During the year ended December 31, 2009, certain assets with carrying values of $53 million were written down to fair value of
$21 million resulting in pretax charges totaling $32 million. The assets consisted of certain intangible assets, goodwill, and capitalized
software costs. Fair value measurements were required due to a decline in expected future operating results and as part of our annual
goodwill impairment testing.
The fair values of these assets were determined by the application of a DCF model and market based approach, which used
Level 3 inputs. Cash flows were determined based on Company estimates of future operating results and discounted using an internal
rate of return consistent with that used by the Company to evaluate cash flows of other assets of a similar nature. The market approach
relied on public information related to certain financial measures. Additional information regarding the fair value measurements is
disclosed in Note 9.
During the year ended December 31, 2008, the Company’s investment in HSWI with a carrying value of $67 million was
written down to a fair value of $10 million resulting in a pretax charge of $57 million. The impairment charge for HSWI reflects an
other-than-temporary decline in the fair value of HSWI’s common stock following lower than expected operating performance. As of
December 31, 2008, the stock price for HSWI was below its liquidation value, and the Company utilized the HSWI liquidation value
per share to determine the equity investment asset value.
83
7. CONTENT RIGHTS
The following table presents a summary of the components of content rights (in millions).
As of December 31,
2009
2008
Produced content rights:
Completed............................................................................................ $
In-production .......................................................................................
1,712 $
212
1,420
270
Co-produced content rights:
Completed............................................................................................
In-production .......................................................................................
Licensed content rights:
Acquired ..............................................................................................
Prepaid.................................................................................................
Content rights, at cost....................................................................................
Accumulated amortization ............................................................................
Content rights, net .........................................................................................
Less: current portion .....................................................................................
448
85
266
13
2,736
(1,443)
1,293
76
462
63
218
17
2,450
(1,214)
1,236
73
Noncurrent portion ........................................................................................ $
1,217 $
1,163
For the years ended December 31, 2009 and 2008, the Company recorded amortization expense related to content rights of
$711 million and $658 million, respectively. Amortization expense was recorded as a component of Costs of revenues in the
Consolidated Statements of Operations. Amortization expense for the years ended December 31, 2009 and 2008 included charges of
$75 million and $39 million, respectively, related to the decision not to proceed with certain completed and in-process content at the
Company’s U.S. Networks and International Networks segments. The charges were the result of management evaluating the
Company’s programming portfolio assets and concluding that certain programming was no longer aligned with the Company’s
strategy and would no longer be aired.
The Company estimates that approximately 96% of unamortized costs of content rights at December 31, 2009 will be amortized
within the next three years. The Company expects to amortize $512 million of unamortized content rights, excluding in-process, not
released, and prepaid productions, during the next twelve months.
The Company enters into collaborative co-produced content right arrangements (“co-productions”) whereby it obtains certain
editorial and distribution rights to content assets in return for funding production costs. The Company’s level of involvement in co-
productions ranges from review of the initial production plan to detailed editorial oversight through each stage of the production
process. As the Company shares in the variable risks and rewards of content creation, these co-productions are within the scope of
ASC 808.
The Company capitalizes the net cost of co-productions and amortizes them in accordance with its content amortization policy.
The Company’s policy is to record cash receipts for distribution, advertising and royalty revenue that result from the use of co-
produced content as gross revenue in accordance with ASC 605 as it relates to reporting revenue gross as a principal versus net as an
agent. The Company generally does not allocate revenue to specific content rights, and there were no royalty revenues or expenses
associated with co-production partners during the years ended December 31, 2009 and 2008. For the years ended December 31, 2009
and 2008, participation costs of $123 million and $88 million, respectively were capitalized as part of co-production content, which
included payments of $30 million and $12 million to a co-production partner that is consolidated.
84
8. PROPERTY AND EQUIPMENT
The following table presents a summary of the components of property and equipment of the Company’s continuing operations
as of December 31, 2009 and 2008 and (in millions).
As of December 31,
2009
2008
Land ...................................................................................................................... $
Buildings...............................................................................................................
Equipment .............................................................................................................
Capitalized software..............................................................................................
Leasehold improvements ......................................................................................
29 $
162
541
164
90
Total property and equipment, at cost...................................................................
Accumulated depreciation.....................................................................................
986
(575)
29
169
466
151
82
897
(502)
Total property and equipment, net ........................................................................ $
411
$
395
Depreciation expense related to property and equipment, including amortization of assets acquired under capital lease, of
continuing operations was $105 million, $109 million, and $2 million during the years ended December 31, 2009, 2008, and 2007,
respectively. Amortization expense related to property and equipment acquired under capital lease of continuing operations was $17
million and $12 million during the years ended December 31, 2009 and 2008, respectively. There was no amortization expense related
to property and equipment acquired under a capital lease of continuing operations during the year ended December 31, 2007.
Accumulated amortization for property and equipment acquired under a capital lease of continuing operations was $27 million and
$30 million as of December 31, 2009 and 2008, respectively.
Depreciation expense related to property and equipment, including amortization of assets acquired under capital lease, of
discontinued operations was $46 million and $64 million during the years ended December 31, 2008 and 2007, respectively.
The net book value of capitalized software costs totaled $43 million and $46 million as of December 31, 2009 and 2008,
respectively. Software costs of $20 million and $12 million were capitalized during the years ended December 31, 2009 and 2008,
respectively. Amortization of capitalized software costs totaled $24 million and $21 million during the years ended December 31,
2009 and 2008, respectively. There were no material amounts of software costs capitalized during the year ended December 31, 2007.
9. GOODWILL AND INTANGIBLE ASSETS
Goodwill
The following table presents a summary of the Company’s goodwill by reportable segment for the years ended December 31,
2009 and 2008 (in millions).
Balance as of December 31, 2007 ............................ $
Newhouse Transaction .............................................
Excess investor basis goodwill (Note 3)...................
Purchase accounting adjustment...............................
Foreign currency translation and other
adjustments ..........................................................
Balance as of December 31, 2008 ............................ $
Disposition of Discovery Kids .................................
Purchase accounting adjustment...............................
Impairment ...............................................................
Foreign currency translation and other
adjustments ..........................................................
U. S.
Networks
International
Networks
— $
— $
5,382
187
(13)
13
5,569 $
(437)
(17)
—
1,221
64
—
(12)
1,273 $
—
—
(6)
—
4
Commerce,
Education,
and Other
DHC
Discovery
Investment
Total
11 $
38
—
—
—
49 $
—
—
—
(2)
1,771 $
(1,771)
—
—
—
— $
—
—
—
—
1,782
4,870
251
(13)
1
6,891
(437)
(17)
(6)
2
Balance as of December 31, 2009 ............................ $
5,115 $
1,271 $
47 $
— $
6,433
85
Goodwill decreased $458 million during the year ended December 31, 2009. The decrease was primarily attributable to the U.S.
Discovery Kids network disposition, an adjustment to the purchase price for the acquisition of HSW, and an impairment in the
International Networks segment.
As disclosed in Note 4, in May 2009, Discovery and Hasbro formed a joint venture that will operate a television network and
website to deliver children’s and family entertainment and educational programming. In connection with the formation of the joint
venture, the Company transferred Discovery Kids to the venture, which was previously a component of the Other U.S. Networks
reporting unit. For its contribution, the Company received a 50% ownership interest in the joint venture and Hasbro acquired the
remaining 50% ownership interest for $357 million. It was determined that Discovery Kids met the definition of a business under ASC
805 and, therefore, the Company allocated $437 million of the Other U.S. Networks reporting unit goodwill to Discovery Kids
pursuant to ASC 350. The allocation of goodwill was based on the relative fair values of Discovery Kids and the portion of the Other
U.S. Networks reporting unit that was retained.
During the year ended December 31, 2009, the Company reversed a deferred tax liability for losses incurred for other-than-
temporary declines during 2008 in the value of the equity investment in HSWI, which resulted in an $17 million reduction of
goodwill.
Intangible Assets
The following table presents a list of the gross carrying value of the Company’s intangible assets and related accumulated
amortization by major category (in millions, except years).
Weighted
Average
Amortization
Period (Years)
As of December 31, 2009
As of December 31, 2008
Gross
Accumulated
Amortization
Net
Gross
Accumulated
Amortization
Net
Intangible assets subject to
amortization:
Trademarks ..............
Customer lists ..........
Other ........................
Total ..................................
Intangible assets not
subject to amortization:.
Trademarks ..............
7 $
25
5
32 $
526
2
560
(16) $
(68)
(1)
(85)
16 $
458
1
475
55 $
611
36
702
(23) $
(107)
(24)
(154)
168
—
168
168
—
Total ..................................
$
728 $
(85) $
643 $
870 $
(154) $
32
504
12
548
168
716
Intangible assets, net decreased $73 million during the year ended December 31, 2009 due primarily to amortization expense
and noncash impairment charges. Excluding impairment charges, amortization expense related to intangible assets was $50 million
and $77 million during the years ended December 31, 2009 and 2008, respectively. There was no amortization expense related to
intangible assets of continuing operations in 2007. Amortization expense related to intangible assets of discontinued operations was $1
million for the year end December 31, 2007.
The following table presents the Company’s estimate of its aggregate annual amortization expense for intangible assets subject
to amortization for each of the next five years and thereafter based on the amount of intangible assets as of December 31, 2009 (in
millions).
Amortization expense ............................................... $
40 $
31 $
28 $
26 $
26 $
324
2010
2011
2012
2013
2014
Thereafter
The amount and timing of the estimated expenses in the above table may vary due to future acquisitions, dispositions, or
impairments.
Impairments
As disclosed in Note 4, Discovery sold a 50% interest in the U.S. Discovery Kids network, which required the Company to test
long-lived assets, including definite lived intangible assets, for impairment for the remaining portion of the Other U.S. Networks
reporting unit as of June 30, 2009.
86
The Company used the purchase consideration provided by Hasbro to determine the fair value of Discovery Kids. In
determining the fair value of the portion of the reporting unit remaining, the Company used a DCF model and market based approach.
The significant assumptions used in the DCF models to determine the fair value of the remaining components of the Other U.S.
Networks reporting unit were generally consistent with those used during 2008, except that the expected cash flows of certain
components declined causing long-term growth rates to increase slightly. The market approach relied on public information and
involved the exercise of judgment in identifying the relevant comparable company market multiples. The Company multiplied certain
financial measures of the Other U.S. Networks reporting unit by the market multiples identified in determining the estimated fair
value. Based on a decline in expected future operating performance and market multiples for certain asset groups of the Other U.S.
Networks reporting unit, the carrying values of certain definite lived intangible assets and capitalized software exceeded their fair
values. Accordingly, the Company recorded impairment charges of $17 million and $3 million related to certain definite lived
intangible assets and capitalized software, respectively, of the Other U.S. Networks reporting unit as a component of Restructuring
and impairment charges in the Consolidated Statements of Operations. Despite the decline in fair value of the definite lived intangible
assets and capitalized software for certain asset groups, the overall fair value of the Other U.S. Networks reporting unit exceeded its
carrying amount and, therefore, goodwill of the reporting unit was not impaired.
During the year ended December 31, 2009, it was determined that the expected future operating performance for one of the asset
groups in the Europe (excluding the United Kingdom), Middle East and Africa (“EMEA”) reporting unit was lower than expected. As
a result, the Company tested long lived assets, including definite lived intangible assets, for impairment. The Company used a DCF
model to estimate fair value. The DCF model utilized projected financial results, which were generally below those used during 2008.
Based on the decline in expected future operating performance, it was determined that the carrying value of certain definite lived
intangible assets exceeded their fair values. Accordingly, the Company recorded an impairment charge of $6 million at the EMEA
reporting unit as a component of Restructuring and impairment charges in the Consolidated Statement of Operations. Despite the
decline in fair value of the definite lived intangible assets, the overall fair value of the EMEA reporting unit exceeded its carrying
amount and, therefore, goodwill of the reporting unit was not impaired.
The Company performed its annual goodwill impairment testing in accordance with ASC 350 on November 30, 2009. The
Company determined that goodwill for the Antenna Audio reporting unit, a component of the International Networks reportable
segment, was impaired. As a result, the Company recorded an impairment charge of $6 million as a component of Restructuring and
impairment charges in the Consolidated Statements of Operations. The fair value of the reporting unit was determined using a DCF
model. Cash flows were determined based on Company estimates of future operating results and discounted using an internal rate of
return consistent with that used by the Company to evaluate cash flows of other assets of a similar nature.
10. DEBT
The following table presents the components of the Company’s outstanding debt by instrument type (in millions).
December 31,
2009
December 31,
2008
$1.6 billion Revolving Credit Facility, due October 2010 ................ $
$1.0 billion Term Loan A, due quarterly December 2008 to
October 2010 ................................................................................
$1.5 billion Term Loan B, due quarterly September 2007 to
May 2014......................................................................................
$500 million Term Loan C, due quarterly June 2009 to May 2014.....
7.45% Senior Notes, semi-annual interest, due September 2009 ......
8.37% Senior Notes, semi-annual interest, due March 2011.............
8.13% Senior Notes, semi-annual interest, due September 2012 ......
Floating Rate Senior Notes, semi-annual interest, due
December 2012 (1.23% at December 31, 2009 and 3.3% at
December 31, 2008) .....................................................................
6.01% Senior Notes, semi-annual interest, due December 2015.......
5.625% Senior Notes, semi-annual interest, due August 2019..........
Other notes payable...........................................................................
Capital lease obligations....................................................................
Total long-term debt..........................................................................
Unamortized discount .......................................................................
Long-term debt, net...........................................................................
Less: Current portion of long-term debt............................................
— $
—
1,463
496
—
220
235
90
390
500
—
114
3,508
(13)
3,495
38
Noncurrent portion of long-term debt ............................................... $
3,457 $
315
938
1,478
—
55
220
235
90
390
—
1
67
3,789
—
3,789
458
3,331
87
Term Loans
On May 14, 2009, DCH, a wholly-owned subsidiary of the Company, entered into Amendment No. 1 (the “Amendment”) to its
Credit, Pledge and Security Agreement dated as of May 14, 2007 with Bank of America, N.A. (as administrative agent and a lender)
and the other lenders named therein (“Term Loan B”). The Amendment revises Term Loan B to permit any indebtedness otherwise
permitted to be incurred by any restricted subsidiary, as defined in Term Loan B, or DCH to contain restrictions similar to provisions
in DCH’s and its subsidiaries’ existing credit facility and privately placed notes, subject to certain conditions. These provisions
include restrictions on limitations on guarantees, liens and restricted payments. Term Loan B was further amended in order to
eliminate DCH’s obligation to give existing lenders ten business days to commit to any additional term facility.
On May 14, 2009, DCH entered into Credit Agreement Supplement No. 1 (“Term Loan C”) to its Term Loan B with Bank of
America N.A. (as administrative agent and lender). Pursuant to Term Loan C, DCH incurred $500 million of indebtedness, which
matures on May 14, 2014. DCH received net proceeds of $478 million from the borrowing after deducting issuance expenses of $12
million recorded as a discount and $10 million of expenses recorded as deferred financing costs. DCH used the net proceeds of the
borrowing to repay $163 million and $315 million of indebtedness outstanding under DCL’s Term Loan A and the revolving credit
facility, respectively.
The Term Loan C indebtedness is repayable in equal quarterly installments of $1.25 million beginning June 30, 2009 through
March 31, 2014, with the balance due on the maturity date. Term Loan C bears interest at a rate of LIBOR plus an applicable margin
of 3.25%, with a LIBOR floor of 2.00%, which was 5.25% at December 31, 2009. From May 14, 2009 through December 31, 2009,
the weighted average effective interest rate for Term Loan C was 6.03%.
Term Loan C contains customary representations and warranties, events of default, affirmative covenants and negative
covenants (which impose restrictions and limitations on, among other things, dividends, investments, additional indebtedness, asset
sales and capital expenditures) and a total leverage ratio financial maintenance covenant, each of which are identical to Term Loan B.
DCH is permitted to prepay Term Loan C in whole or in part at any time at its option with prior notice with no prepayment penalty.
The events of default under Term Loan C are identical to those under Term Loan B. Discovery’s $1.5 billion Term Loan B and
$500 million Term Loan C are each secured by the assets of DCH, excluding assets held by DCH’s subsidiaries.
Senior Notes
On August 19, 2009, Discovery Communications, LLC (“DCL”), a wholly-owned subsidiary of the Company, issued $500
million aggregate principal amount of 5.625% Senior Notes maturing on August 15, 2019 (the “August 2019 Notes”). The August
2019 Notes were issued in an underwritten public offering at a price of 99.428% of the principal amount. DCL received net proceeds
of $492 million from the offering after deducting the issuance discount of $3 million and issuance expenses of $5 million recorded as
deferred financing costs. DCL used the net proceeds of the offering to repay $428 million of indebtedness outstanding under its Term
Loan A, prior to final maturity on October 31, 2010. The remaining proceeds are used for general corporate purposes.
DCL may, at its option, redeem some or all of the August 2019 Notes at any time by paying a make-whole premium, plus
accrued and unpaid interest, if any, to the date of repurchase. Interest on the August 2019 Notes is payable on August 15 and
February 15 of each year, beginning on February 15, 2010. The August 2019 Notes are unsecured and rank equally in right of
payment with all of DCL’s other unsecured senior indebtedness. The August 2019 Notes are fully and unconditionally guaranteed on
an unsecured and unsubordinated basis by Discovery.
The August 2019 Notes were issued pursuant to an indenture and a supplemental indenture, dated as of August 19, 2009, among
DCL, Discovery and U.S. Bank National Association, as trustee. The indenture and supplemental indenture contain certain covenants
and events of default and other customary provisions.
Other Debt
The Company has private placement fixed rate and floating rate unsecured senior notes. The notes pay interest semi-annually
and are due at various dates between 2011 and 2015. The interest rates on the fixed rate private placement senior notes range from
6.01% to 8.37%. The interest rate on the floating rate private placement senior note was 1.23% at December 31, 2009.
The Company also has access to a $1.6 billion revolving line of credit, which is undrawn as of December 31, 2009. The
revolving line of credit expires in October 2010. If the Company were to draw on the line of credit, the debt would be due in October
2010 and interest would be payable at least quarterly based on either (i) LIBOR plus a margin which would range from 0.40% to
0.95% based on the Company’s leverage ratio or (ii) the prime lending rate.
The Company has various lease obligations that are accounted for as capital leases. The obligations primarily consist of leases
for transponders and office equipment. During the year ended December 31, 2009, the Company entered into $61 million of new
capital lease obligations, primarily for transponders. The terms of the capital leases expire between 2015 and 2021.
88
Debt Payments
The following table presents a summary of scheduled and estimated debt payments, excluding capital lease obligations and other
notes payable for the succeeding five years based on the amount of debt outstanding as of December 31, 2009 (in millions).
Long-term debt payments ......................................... $
20 $
240 $
345 $
20 $
1,879 $
890
2010
2011
2012
2013
2014
Thereafter
Future minimum payments under capital leases are as follows: $27 million in 2010, $27 million in 2011, $22 million in 2012,
$15 million in 2013, $12 million in 2014 and $50 million thereafter. Total interest to be paid in relation to these future minimum
payments is approximately $39 million.
Covenants
The term loans, revolving loan, and senior notes contain covenants that require the Company to meet certain financial ratios and
place restrictions on the payment of dividends, sale of assets, borrowing level, mergers, and purchases of capital stock, assets, and
investments. The Company was compliant with all debt covenants as of December 31, 2009 and 2008.
Fair Value of Debt
The fair value of the Company’s borrowings was $3.6 billion and $3.4 billion at December 31, 2009 and 2008, respectively,
which was estimated based on current market rates and credit pricing for similar debt types and maturities.
11. DERIVATIVE FINANCIAL INSTRUMENTS
The Company uses derivative financial instruments principally to modify its exposure to market risks from changes in interest
rates. The Company does not hold or enter into financial instruments for speculative trading purposes.
The Company’s interest expense is exposed to movements in short-term interest rates. Derivative instruments, including both
fixed to variable and variable to fixed interest rate swaps, are used to modify this exposure. The majority of the Company’s debt is
variable rate and the Company uses derivatives to effectively fix the amount of interest paid. The variable to fixed interest rate
instruments are based on the three-month LIBOR rate and have a total notional amount of $1.8 billion and effectively result in a
weighted average fixed interest rate of 4.27% at December 31, 2009. The fixed to variable interest rate agreements have a total
notional amount of $50 million and a weighted average variable interest rate of 4.67% at December 31, 2009. In addition, the
Company has forward starting variable to fixed interest rate instruments with a total notional amount of $300 million and a weighted
average fixed interest rate of 2.90% at December 31, 2009, which will start in June 2010.
During the year ended December 31, 2009, the Company has entered into forward starting interest rate swaps with a total
notional amount of $300 million, starting June 30, 2010 and maturing on March 31, 2014. The swaps have a weighted average fixed
pay rate of 2.90%, and the Company is required to make payments at the three-month LIBOR rate. During the year ended
December 31, 2009, the Company has terminated and allowed to mature interest rate swaps with a total notional amount of $1.0
billion and a net fair value in a loss position of $3 million.
Of the Company’s total notional amount of $2.2 billion in interest rate derivatives, a notional amount of $1.8 billion of these
derivative instruments are highly effective cash flow hedges as of December 31, 2009. The change in the fair value of derivatives
designated as hedging instruments is reported as a component of Accumulated other comprehensive loss on the Consolidated Balance
Sheets. Should any portion of these instruments become ineffective due to a restructuring in the Company’s debt, the cumulative fair
value, which is in a net loss position of $17 million as of December 31, 2009, would be reclassified from Accumulated other
comprehensive loss on the Consolidated Balance Sheets to Other non-operating income (expense), net on the Consolidated Statements
of Operations. In addition, subsequent monthly changes in fair value would be reported as a component of Other non-operating
income (expense), net on the Consolidated Statements of Operations. The Company does not expect material hedge ineffectiveness in
the next twelve months. The remaining $425 million in interest rate derivatives have not been designated for hedge accounting under
ASC 815. The change in the fair value of derivatives not designated as hedging instruments is reported as a component of Other non-
operating income (expense), net on the Consolidated Statements of Operations. The Company presents all derivative fair values on a
gross basis on the Consolidated Balance Sheets.
The foreign exchange instruments used to hedge foreign currency fluctuations for the Company’s non-U.S. operations are spot,
forward, and option contracts. Additionally, the Company enters into non-designated forward contracts to hedge non-dollar
denominated cash flows and foreign currency balances. At December 31, 2009, the notional amount of foreign exchange derivative
contracts was $1 million. These derivative instruments have not been designated for hedge accounting under ASC 815.
89
The following tables present the notional amount and fair value of the Company’s derivatives as of December 31, 2009 (in
millions).
Balance Sheet Location
Notional
Fair Value
Asset Derivatives
Derivatives designated as hedging instruments:
Interest rate contracts..............................................
Other noncurrent assets $
760 $
Derivatives not designated as hedging instruments:
Interest rate contracts..............................................
Other noncurrent assets
50
Total asset derivatives......................................................
$
810 $
4
3
7
Balance Sheet Location
Notional
Fair Value
Liability Derivatives
Derivatives designated as hedging instruments:
Interest rate contracts..............................................
Interest rate contracts.............................................. Other noncurrent liabilities
Other current liabilities
$
Total.................................................................................
Derivatives not designated as hedging instruments:
Foreign exchange contracts ....................................
Interest rate contracts.............................................. Other noncurrent liabilities
Other current liabilities
Total.................................................................................
900 $
100
1,000
1
375
376
Total liability derivatives .................................................
$
1,376 $
21
—
21
—
19
19
40
The following table presents the impact of derivative instruments on the Consolidated Statement of Operations for the
Company’s derivatives in cash flow hedging relationships, all of which are interest rate contracts, for the year ended December 31,
2009 (in millions).
Amount recognized in Other comprehensive income (loss), gross of tax............... $
Amount reclassified from Accumulated other comprehensive loss into Interest
(3)
expense, net........................................................................................................ $
(57)
Amount excluded from effectiveness testing and recorded as Other non-
operating income (expense), net ........................................................................ $
(1)
Gains (losses) from changes in fair values of derivatives that are not designated as hedges are recognized as a component of
Other non-operating income (expense), net. The Company recorded net gains of $21 million from interest rate contracts not
designated as hedging instruments for the year ended December 31, 2009.
Credit-Risk Related Contingencies
Certain of the Company’s derivative instruments contain credit-risk related contingent features, such as requirements that the
Company comply with its credit agreements and cross-default provisions under which the Company will be in default upon the
occurrence of certain cross-default events, such as failure to make payments when due in respect to any indebtedness exceeding
certain threshold amounts. If the Company were to trigger any of these provisions, the derivative contracts would be in default and the
counterparties could request immediate settlement on all of their outstanding derivative contracts with the Company. As of
December 31, 2009, the aggregate fair value of all derivative instruments with credit-risk related contingent features that are in a
liability position was $40 million.
90
12. REDEEMABLE NON-CONTROLLING INTERESTS IN SUBSIDIARIES
People+Arts Latin America and Animal Planet Channel Group
As disclosed in Note 4, Discovery and the BBC have formed several cable and satellite television network joint ventures to
develop and distribute programming content. Under certain terms outlined in the contract, the BBC has the right every three years,
commencing December 31, 2002, to put to the Company its interests in the Channel Groups, in each case for a value determined by a
specified formula. In January 2009, the BBC requested that a determination be made whether such conditions have occurred with
respect to both Channel Groups as of December 31, 2008. The contractual redemption value is based upon the exercise of the BBC put
right and an estimate of the proceeds from a hypothetical sale of the Channel Groups and a distribution of the proceeds to the venture
partners based on various rights and preferences. As the Company has funded all operations from inception of the ventures through
December 31, 2009, the Company believes that it has accumulated rights and preferences in excess of the fair market value of the
Channel Groups. However, due to the complexities of the redemption formula, the Company has accrued the non-controlling
redeemable interests to an estimated negotiated value of $49 million as of both December 31, 2009 and 2008. Changes in the
assumptions used to estimate the redemption value could materially impact current estimates. The Company recorded no accretion to
the redemption value during the years ended December 31, 2009 and 2008.
The Company and the BBC are currently discussing potential revisions to all of their contractual relationships, including the
ownership interests in the Channel Groups. While there can be no assurance that these or other negotiations would result in an
definitive agreement, the Company expects that the cost of a negotiated acquisition of the BBC’s interests in the Channel Groups
could substantially exceed the value of the put right described above.
OWN Network
As disclosed in Note 4, Discovery and Harpo formed a venture to rebrand Discovery Health Channel as OWN: The Oprah
Winfrey Network. Pursuant to the venture agreement, Discovery provided a put right to Harpo which is exercisable on four separate
put exercise dates within 12.5 years of the venture’s formation date. The put arrangement provides Harpo with the right to require
Discovery to purchase its 50% ownership interest at fair market value up to a maximum put amount. The maximum put amount ranges
between $100 million on the first put exercise date up to $400 million on the fourth put exercise date. As of December 31, 2009, no
amounts have been recorded for this put right as the Company has not yet contributed its interest in Discovery Health Channel and
Harpo has not yet contributed the Oprah.com website to the OWN Network venture.
13. EQUITY
Common Stock
In connection with the Newhouse Transaction, the existing shareholders of DHC received shares of Discovery’s common stock.
DHC Series A common stockholders and DHC Series B common stockholders received 0.50 shares of the same series of Discovery
common stock and 0.50 shares of Discovery Series C common stock. As a result of this transaction, Discovery issued 134 million,
7 million, and 141 million shares of its Series A common stock, Series B common stock, and Series C common stock, respectively.
All three series of Discovery common stock (Series A, B and C) have the same rights and preferences, except: (i) the Series B
common stock is convertible into the Series A common stock on a one-for-one basis, and (ii) the Series B common stock has 10 votes
per share, the Series A common stock has one vote per share, and (iii) the Series C common stock does not have any voting rights
except as required by Delaware law.
Subject to any preferential rights of any outstanding series of Discovery’s preferred stock created by Discovery’s board from
time to time, the holders of Discovery’s common stock are entitled to such dividends as may be declared from time to time by
Discovery’s board from available funds. Generally, when a dividend is paid to the holders of one series of common stock, Discovery
will also pay to the holders of the other series of common stock an equal per share dividend.
In the event of Discovery’s liquidation, dissolution, or winding up, after payment or provision for payment of Discovery’s debts
and liabilities and subject to the prior payment in full of any preferential amounts to which Discovery’s preferred stock holders may be
entitled including the liquidation preference granted to holders of Series A convertible preferred stock and Series C convertible
preferred stock, the holders of Series A common stock, Series B common stock, Series C common stock, Series A convertible
preferred stock and Series C convertible preferred stock will share equally, on a share for share basis (and in the case of holders of
Series A convertible preferred stock and Series C convertible preferred stock, on an as converted into common stock basis), in
Discovery’s assets remaining for distribution to the holders of Discovery’s common stock.
91
Preferred Stock
In connection with the Newhouse Transaction, Advance/Newhouse received shares of Discovery’s Series A convertible
preferred stock and Series C convertible preferred stock. As a result of this transaction, Discovery issued 70 million of each of its
Series A convertible preferred stock and Series C convertible preferred stock.
Both series of Discovery preferred stock (Series A and C) are convertible at any time into Discovery common stock initially
representing 33 1/3 % of the outstanding shares of Discovery common stock and 26% of the aggregate voting power of Discovery
(other than with respect to the election of directors and select matters) based upon the number of shares of common stock issued in
connection with the Newhouse Transaction. The Series A convertible preferred stock is convertible into a number of shares of
Discovery Series A common stock equal to 50% of the aggregate number of shares of Discovery Series A and Series B common stock
issued in the Newhouse Transaction, and the Series C convertible preferred stock is convertible into a number of shares of Discovery
Series C common stock equal to 50% of the shares of Discovery Series C common stock issued in the Newhouse Transaction, in each
case subject to anti-dilution adjustments. Advance/Newhouse is entitled to additional shares of the same series of convertible preferred
stock if the DHC stock options and stock-settled stock appreciation rights that were converted into stock options and stock
appreciation rights of Discovery in connection with the Newhouse Transaction are exercised for Discovery common stock. The
Company placed approximately 1.6 million shares of preferred stock into an escrow account upon the closing of the Newhouse
Transaction for this anti-dilution provision. In the event that shares are released from escrow to Advance/Newhouse, the distribution is
accounted for as a noncash dividend measured at the fair value of the underlying shares as of the Newhouse Transaction date. During
2009, the Company recognized $8 million for non-cash stock dividends for the release of approximately 500,000 shares of preferred
stock from escrow.
The Discovery preferred stock has a right to vote with holders of common stock on an as-converted to common stock basis,
voting together as a single class on all matters submitted for vote to the common stockholders of Discovery, except for the election of
directors. The Discovery preferred stock has the right to elect three directors (preferred stock directors), and has special voting rights
on select matters for so long as Advance/Newhouse or its permitted transferee owns at least 80% of the shares of Series A convertible
preferred stock outstanding immediately following the closing of the Newhouse Transaction, including fundamental changes in the
business of Discovery, mergers and business combinations, certain acquisitions and dispositions and future issuances of Discovery
capital stock.
Subject to the prior preferences and other rights of any senior stock, whenever a cash dividend is paid to the holders of
Discovery common stock, Discovery will also pay to the holders of the Series A convertible preferred stock and Series C convertible
preferred stock an equal per share cash dividend on an as converted to common stock basis.
In the event of Discovery’s liquidation, dissolution and winding up, after payment or provision for payment of Discovery’s
debts and liabilities and subject to the prior payment with respect to any stock ranking senior to Series A convertible preferred stock or
Series C convertible preferred stock, the holders of Series A convertible preferred stock and Series C convertible preferred stock will
receive, before any payment or distribution is made to the holders of any common stock or other junior stock, an amount (in cash or
property) equal to $0.01 per share. Following payment of such amount and the payment in full of all amounts owing to the holders of
securities ranking senior to Discovery’s common stock, holders of Series A convertible preferred stock and Series C convertible
preferred stock will be entitled to share ratably, on an as-converted to common stock basis, with the holders of Discovery’s common
stock, as to any amounts remaining for distribution to such holders.
92
Other Comprehensive (Loss) Income
Accumulated other comprehensive loss, net of taxes included in the Consolidated Statements of Equity reflects the aggregate of
foreign currency translation adjustments, unrealized holding gains and losses on available-for-sale securities and derivatives.
The change in the components of Accumulated other comprehensive loss, net of taxes, is summarized as follows (in millions):
Foreign
Currency
Translation
Adjustments
Unrealized
Holding
(Losses) Gains
on Securities
and Derivative
Instruments
Accumulated
Other
Comprehensive
(Loss) Income
As of December 31, 2006 ........................................ $
15 $
Other comprehensive income (loss) ...............
As of December 31, 2007 ........................................
Other comprehensive loss ..............................
Ascent Media Corporation spin-off................
As of December 31, 2008 ........................................
Other comprehensive income.........................
8
23
(59)
(11)
(47)
27
1 $
(7)
(6)
(25)
—
(31)
30
As of December 31, 2009 ........................................ $
(20) $
(1) $
16
1
17
(84)
(11)
(78)
57
(21)
The components of Other comprehensive (loss) income are reflected in Discovery’s Consolidated Statements of Equity. The
following table summarizes the tax effects related to each component of Other comprehensive (loss) income (in millions).
Before-tax
Amount
Tax
(Expense)
Benefit
Net-of-tax
Amount
Year ended December 31, 2007:
Foreign currency translation adjustments................................... $
Unrealized holding losses on securities......................................
Other comprehensive income .............................................................. $
13 $
(11)
2 $
(5) $
4
(1) $
Year ended December 31, 2008:
Foreign currency translation adjustments................................... $
Unrealized holding losses on securities and derivative
instruments ............................................................................
(94) $
35 $
(38)
13
Other comprehensive loss.................................................................... $
(132) $
48 $
Year ended December 31, 2009:
Foreign currency translation adjustments................................... $
Unrealized holding gains on securities and derivative
instruments ............................................................................
42 $
(15) $
47
(17)
Other comprehensive income .............................................................. $
89 $
(32) $
8
(7)
1
(59)
(25)
(84)
27
30
57
14. SHARE-BASED COMPENSATION
The Company has various plans it assumed from DCH and DHC in connection with the Newhouse Transaction. Prior to
September 18, 2008, DCH maintained the Discovery Appreciation Plan (the “DAP Plan”), which is a long-term incentive plan under
which eligible employees receive cash-settled unit awards. The DAP Plan continues to exist subsequent to the Newhouse Transaction.
However, the Company does not intend to grant additional cash-settled unit awards, except as may be required by contract or to
employees in countries in which stock option awards are not permitted.
Prior to September 18, 2008, DHC maintained the Discovery Holding Company 2005 Incentive Plan, the Discovery Holding
Company 2005 Non-Employee Director Incentive Plan (collectively the “Incentive Plans”), and the Discovery Holding Company
Transitional Stock Adjustment Plan (the “Transitional Plan”). There are outstanding awards under the Transitional Plan, but the
Company does not have the ability to issue new awards under this plan. The Company grants awards to its employees and
nonemployee directors under the Incentive Plans, which may include stock options, restricted shares, restricted stock units (“RSUs”),
93
stock appreciation rights (“SARs”), and cash awards. Most awards previously granted by DHC under these plans that were
outstanding at the time of the Newhouse Transaction were fully vested and were converted into securities of Discovery in connection
with the Newhouse Transaction. The Incentive Plans and the Transitional Plan continue to exist subsequent to the Newhouse
Transaction.
As of December 31, 2009, the Company has reserved a total of 50 million shares of its Series A and Series C common stock for
future exercise of stock options and vesting of restricted shares and RSUs. Upon exercise of stock options or vesting of restricted
shares and RSUs the Company issues new shares from its existing authorized but unissued shares. There were 48 million common
shares available for future grant under the Incentive Plans as of December 31, 2009.
DAP Plan
DAP Plan awards consist of units which represent the right to receive a cash payment for the amount by which the grant price
exceeds the vesting price. The grant price is based on the average closing price of the Company’s common stock over the 10 trading
days immediately preceeding and including the grant date and the 10 trading days immediately following the grant date. The vesting
price is the average closing price at the Company’s common stock over the 10 trading days immediately preceeding and including the
vesting date and the 10 trading days immediately subsequent to the vesting date. For certain awards the average grant price and
average vesting price include a premium. Unit awards vest ratably in increments of 25% per year over four years beginning one year
from the grant date based on continuous service and are generally settled within thirty days of vesting. Unit award holders would not
receive payments or accruals of dividends or dividend equivalents in the event the Company was to pay regular cash dividends while a
unit award is outstanding.
The fair value of each unvested unit award is estimated using the Black-Scholes option-pricing model. The following table
presents a summary of the weighted-average assumptions used to determine the fair value of each unvested unit award as of
December 31, 2009 and 2008.
Risk-free interest rate............................................................................
Expected term (years) ...........................................................................
Expected volatility ................................................................................
Dividend yield ......................................................................................
As of December 31,
2009
0.68%
1.08
38.80%
—
2008
0.56%
1.38
37.89%
—
The weighted-average fair value of unit awards outstanding as of December 31, 2009 and 2008 was $15.53 and $1.62,
respectively.
A summary of the unit awards activity for the year ended December 31, 2009 is presented below (in millions, except price and
years).
Unit
Awards
Weighted-Average
Grant Price
Weighted-Average
Remaining
Contractual Term
(years)
Aggregate
Intrinsic Value
Unvested as of December 31, 2008 .......................
Granted ..................................................................
Vested....................................................................
Forfeited ................................................................
Unvested as of December 31, 2009 .......................
Expected to vest as of December 31, 2009............
20.0 $
1.8 $
(7.7) $
(1.7) $
12.4 $
11.7 $
18.95
16.48
17.53
19.79
19.36
19.37
$
1.08 $
1.08 $
63
176
166
During the years ended December 31, 2009 and 2008 the Company made cash payments totaling $58 million and $49 million,
respectively, to settle vested unit awards. In January 2010, approximately two million unit awards vested requiring a payment of
$34 million in the first quarter of 2010. As of December 31, 2009, there was $89 million of unrecognized compensation cost, net of
estimated forfeitures, related to unvested unit awards, which is expected to be recognized over a weighted-average period of 1.08
years.
Incentive Plans
The Company has issued stock options, SARs, and RSUs under its Incentive Plans, which are disclosed below.
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Stock Options
Stock options are granted with an exercise price equal to or in excess of the closing market price of the Company’s common
stock on the date of grant. Generally, stock options vest ratably either in 33 1/3% increments each year over three years or in 25%
increments each year over four years beginning one year from the grant date based on continuous service and expire three to ten years
from the date of grant. Certain stock option awards provide for accelerated vesting upon an election to retire pursuant to the Incentive
Plans or after reaching a specified age and years of service. Option holders would not receive payments or accruals of dividends or
dividend equivalents in the event the Company was to pay regular cash dividends while a unit award is outstanding.
The fair value of each option is estimated on the date of grant using the Black-Scholes option-pricing model. The following
table presents a summary of the weighted-average assumptions used to determine the fair value of each option on the date of grant
during the years ended December 31, 2009, 2008, and 2007.
Risk-free interest rate ..............................................................................
Expected term (years)..............................................................................
Expected volatility...................................................................................
Dividend yield .........................................................................................
Years Ended December 31,
2009
2008
1.70%
3.71
45.60%
—
3.15%
6.05
39.32%
—
2007
4.57%
5.50
25.50%
—
The weighted-average grant date fair value of options granted during the years ended December 31, 2009, 2008, and 2007 was
$6.45, $6.11, and $6.43, respectively, per option.
A summary of option activity for the year ended December 31, 2009 is presented below (in millions, except price and years).
Options
Weighted-Average
Exercise Price
Weighted-Average
Remaining
Contractual Term
(years)
Aggregate
Intrinsic Value
Outstanding as of December 31, 2008..................
Granted .................................................................
Exercised ..............................................................
Forfeited ...............................................................
Outstanding as of December 31, 2009..................
Expected to vest as of December 31, 2009...........
Exercisable as of December 31, 2009...................
10.9 $
9.7 $
(2.7) $
(0.7) $
17.2 $
16.6 $
2.4 $
14.47
17.68
14.11
15.16
16.31
16.32
14.28
$
5.75 $
6.05 $
7.18 $
25
247
237
39
During the year ended December 31, 2009 the Company received cash payments totaling $28 million from the exercise of stock
options. There were no significant option exercises during the years ended December 31, 2008 and 2007. As of December 31, 2009,
there was $68 million of unrecognized compensation cost, net of expected forfeitures, related to unvested stock options, which is
expected to be recognized over a weighted-average period of 2.65 years.
Stock Appreciation Rights
SARs entitle the holder to receive a cash payment for the amount by which the price of the Company’s common stock exceeds
the base price establish on the grant date. SARs are granted with a base price equal to or greater than the closing market price of the
Company’s common stock on the date of grant. Most outstanding SARs consist of two separate vesting tranches with the first tranche
that vested 100% on March 15, 2009 and the second tranche vesting 100% on March 15, 2010. Vesting is based on continuous service.
Holders can exercise the first tranche of SARs at their election until they expire one year from the date of vesting. The payment to
settle exercises of the first tranche of SARs is based on the amount by which the price of the Company’s common stock at exercise
exceeds the base price establish on the grant date. All SARs in the second tranche will be automatically exercised as of March 15,
2010. The payment to settle exercises of the second tranche of SARs is based on the amount by which the twenty day average closing
price of the Company’s common stock as of the vest date exceeds the base price establish on the grant date.
95
The fair value of each unvested SAR is estimated using the Black-Scholes option-pricing model. The following table presents a
summary of the weighted-average assumptions used to determine the fair value of each unvested SAR as of December 31, 2009 and
2008.
Risk-free interest rate ........................................................................
Expected term (years) .......................................................................
Expected volatility ............................................................................
Dividend yield...................................................................................
Years ended December 31,
2009
0.23%
0.27
26.95%
—
2008
0.37%
1.20
39.89%
—
The weighted-average fair value of SARs outstanding as of December 31, 2009 and 2008 was $16.25 and $2.39, respectively.
A summary of the SAR activity for the year ended December 31, 2009 is presented below (in millions, except price and years).
SARs
Weighted-Average
Grant Price
Weighted-Average
Remaining
Contractual Term
(years)
Aggregate
Intrinsic Value
Outstanding as of December 31, 2008....................
Granted ...................................................................
Exercised ................................................................
Forfeited .................................................................
Outstanding as of December 31, 2009....................
Expected to vest as of December 31, 2009.............
Exercisable as of December 31, 2009.....................
5.5 $
0.7 $
(2.5) $
(0.6) $
3.1 $
2.9 $
0.5 $
14.40
14.79
14.42
14.34
14.48
14.48
14.47
$
0.27 $
0.27 $
0.20 $
23
50
47
8
During the year ended December 31, 2009 the Company made cash payments totaling $23 million to settle vested SARs. As of
December 31, 2009 there was $4 million of unrecognized compensation cost, net of estimated forfeitures, related to unvested SARs,
which is expected to be recognized over a weighted-average period of 0.28 years.
Restricted Stock Units
The Company issued an insignificant number of RSUs during the years ended December 31, 2009 and 2008. Certain RSUs vest
over a period of one to four years in equal annual installments based on continuous service. Vesting of certain RSUs is also subject to
satisfying operating performance conditions.
Share-Based Compensation Expense (Benefit)
The following table presents a summary of shared-based compensation expense and the related tax expense, by award type,
recognized by the Company during the years ended December 31, 2009, 2008 and 2007 (in millions).
Years Ended
December 31,
2009
2008
2007
Stock options and RSUs .............................................................................. $
SARs............................................................................................................
DAP unit awards..........................................................................................
Other............................................................................................................
Total share-based compensation expense (benefit) ..................................... $
Tax (benefit) expense recognized................................................................ $
23 $
61
143
1
228 $
(80) $
4 $
4
(78)
4
(66) $
24 $
1
—
—
—
1
—
Compensation expense for all share-based awards is recorded as a component of Selling, general and administrative in the
Consolidated Statements of Operations. As of December 31, 2009 and 2008, the Company has recorded total liabilities of $143
million and $20 million, respectively, for outstanding DAP award units and SARs. The Company classifies as a current liability the
intrinsic value of DAP unit awards and SARs that are vested or will become vested within one year. The intrinsic value of DAP unit
awards and SARs that were classified as a current liability at December 31, 2009 and 2008 was $115 million and $5 million,
respectively.
96
15. RETIREMENT SAVINGS PLANS
Defined Contribution Plans
Discovery has certain domestic and international defined contribution savings plans. Under the plans, employees may elect to
contribute a portion of their eligible compensation, subject to certain statutory limitations. The Company pays a discretionary
matching contribution up to a certain percentage of the participant’s eligible compensation depending on the terms of the plan. The
Company paid matching contributions of $15 million, $12 million, and $3 million during the years ended December 31, 2009, 2008,
and 2007, respectively, which is classified as a component of Selling, general and administrative in the Consolidated Statements of
Operations.
Supplemental Retirement Plan
The Company administers the Supplemental Retirement Plan (the “SRP”) through which members of the Company’s
management team may elect to defer for contribution to the SRP up to 50% of their compensation. A Rabbi Trust has been established
to hold and provide a measure of security for the investments that finance benefit payments. Distributions from the SRP are made
upon retirement, termination, death, or total disability.
SRP obligations due to participants totaled $37 million at December 31, 2009, which is included in Accrued liabilities in the
accompanying Consolidated Balance Sheets. SRP obligations increased by $1 million during the year ended December 31, 2009,
consisting of participant compensation deferrals of $7 million, Company contributions of $1 million and investment gains of $2
million, offset by $9 million of distributions.
The Company maintains investment assets in a Rabbi Trust to offset the obligations under the SRP. Such investments are
recorded at fair value as a component of Other current assets in the Consolidated Balance Sheets. Discovery records gains or losses
from the change in fair value of trading securities, offset by gains or losses from changes in the value of the supplemental retirement
plan liability, as a component of Selling, general and administrative expenses in the Consolidated Statements of Operations. The value
of the investments in the Rabbi Trust was $37 million at December 31, 2009. Investment gains were $2 million for the year ended
December 31, 2009.
16. RESTRUCTURING CHARGES
The following table presents a summary of the Company’s restructuring charges expensed, by segment, for the year ended
December 31, 2009 and 2008 (in millions).
U.S. Networks .............................................................................................. $
International Networks.................................................................................
Commerce, Education, and Other ................................................................
Corporate......................................................................................................
Total exit and restructuring charges ............................................................. $
17 $
10
2
5
34 $
21
2
6
2
31
Years Ended
December 31,
2009
2008
The following table presents a summary of the Company’s exit and restructuring charges that were expensed, by major category,
for the years ended December 31, 2009 and 2008 (in millions).
Contract termination costs............................................................................ $
Employee relocation/terminations................................................................
Asset impairment .........................................................................................
5 $
29
—
Total exit and restructuring charges ............................................................. $
34 $
7
22
2
31
Years Ended
December 31,
2009
2008
97
The following table presents a summary of changes in the Company’s liability with respect to exit and restructuring charges
during years ended December 31, 2009 and 2008 (in millions).
Contract
Termination Costs
Employee
Relocations/
Terminations
Total
Liability as of January 1, 2008........................................ $
Net accruals ....................................................................
Cash paid ........................................................................
Liabilities as of December 31, 2008 ............................... $
Net accruals ....................................................................
Cash paid ........................................................................
Liabilities as of December 31, 2009 ............................... $
— $
7
(1)
6 $
5
(3)
8 $
11 $
22
(15)
18 $
29
(29)
18 $
11
29
(16)
24
34
(32)
26
The Company reorganized portions of its operations to better align its organizational structure with the Company’s strategic
priorities and to reduce its cost structure, which resulted in exit and restructuring charges primarily for changes in management
structure and employee terminations. As of December 31, 2009 and 2008, exit and restructuring related accruals expected to be paid
within one year totaling $18 million were classified as a component of Accrued liabilities in the Consolidated Balance Sheets. The
Company does not expect to incur a significant amount of additional costs with respect to these particular activities.
17. INCOME TAXES
The Company’s income tax expense is as follows (in millions).
Current:
Federal ............................................................................................ $
State ................................................................................................
Foreign............................................................................................
Deferred:
Federal ............................................................................................
State ................................................................................................
Foreign............................................................................................
Provision for income taxes....................................................................... $
Components of pretax income are as follows (in millions).
Years Ended
December 31,
2009
2008
2007
$
389
41
57
487
84
15
73
172
(9)
(3)
(3)
(15)
472
$
158
24
(2)
180
352
$
$
—
—
—
—
50
6
—
56
56
Years Ended
December 31,
2009
2008
2007
Domestic ....................................................................................................... $
Foreign ..........................................................................................................
744 $
287
582 $
172
142
—
$
1,031
$
754
$
142
98
The effective income tax rate differs from the amounts computed by applying the U.S. federal income tax rate of 35% as a result
of the following.
Years Ended
December 31,
2009
2008
2007
Computed expected federal tax expense ...................................................
State and local income taxes, net of federal income taxes.........................
Change in valuation allowance affecting tax expense ...............................
Effect of foreign operations.......................................................................
DHC tax on equity method investment in DCH........................................
Domestic manufacturing deduction...........................................................
Non-deductible goodwill...........................................................................
Other, net...................................................................................................
35.0%
2.0%
(1.0)%
—
—
(2.0)%
11.0%
1.0%
35.0%
2.0%
(4.0)%
3.0%
12.0%
(1.0)%
—
—
Effective income tax rate...........................................................................
46.0%
47.0%
35.0%
5.0%
(1.0)%
—
—
—
—
—
39.0%
Components of deferred tax assets and liabilities are as follows (in millions):
Current assets:
Accounts receivable................................................................................... $
Tax attribute carryforward.........................................................................
Accrued liabilities and other......................................................................
Noncurrent assets:
Tax attribute carryforward.........................................................................
Foreign currency translations ....................................................................
Unrealized loss on derivatives ...................................................................
Long lived assets .......................................................................................
Accrued liabilities and other......................................................................
Total deferred tax assets......................................................................................
Valuation allowance............................................................................................
Net deferred tax assets ...............................................................................
As of
December 31,
2009
2008
7 $
10
64
81
60
7
7
16
85
175
256
(22)
234
12
11
33
56
65
23
26
9
56
179
235
(32)
203
Current liabilities:
Other liabilities ..........................................................................................
(4)
(2)
Noncurrent liabilities:
Intangible assets.........................................................................................
Content rights ............................................................................................
Unrealized gain on investments.................................................................
Equity method investment .........................................................................
Notes receivable from Hasbro ...................................................................
Other ..........................................................................................................
Total deferred tax liabilities ................................................................................
(128)
(178)
(15)
(77)
(21)
(14)
(433)
(437)
(138)
(230)
(20)
—
—
(10)
(398)
(400)
Net deferred tax liabilities ................................................................................... $
(203) $
(197)
99
The Company’s deferred tax assets and liabilities are reported in the accompanying consolidated balance sheets as follows (in
millions):
As of
December 31,
2009
2008
Current deferred tax asset, net of current liabilities............................................. $
Noncurrent deferred tax liabilities, net of noncurrent deferred tax assets ...........
71 $
(274)
49
(246)
Net deferred tax liabilities ................................................................................... $
(203) $
(197)
Discovery’s 2009 effective tax rate differed from the federal income tax rate of 35% due primarily to a permanent difference on
the $252 million gain from the sale and deconsolidation of our ownership interest in Discovery Kids in May 2009, state income taxes
and to a lesser extent, deductions for domestic production activities.
As of December 31, 2009 the Company has federal operating loss carryforwards of $89 million that begin to expire in 2022;
foreign tax credit carryforwards of $28 million that begin to expire in 2018; and state operating loss carryforwards of $331 million in
various state jurisdictions that begin to expire in 2013. The deferred tax asset related to the state operating loss carryforwards of $11
million is subject to a valuation allowance of $10 million. The use of the federal operating loss carryforwards are subject to annual
limitations.
Discovery’s 2008 effective tax rate differed from the federal income tax rate of 35% primarily due to DHC’s recognition of $91
million of deferred tax expense related to its investment in DCH during the period prior to the completion of the Newhouse
Transaction, which was partially offset by the release of an $18 million valuation allowance on deferred tax assets of CSS and the
release of a $10 million valuation allowance on deferred tax assets related to net operating loss carryforwards of AMC. Other items
affecting the 2008 effective tax rate include the conversion from deducting foreign taxes to claiming foreign tax credits and
unrecognized foreign tax positions.
In accordance with ASC 810, DHC and DCH are combined in Discovery’s financial statements as if the Newhouse Transaction
had occurred January 1, 2008. This presentation impacts Discovery’s effective tax rate for the year. Prior to the Newhouse
Transaction, DHC’s book basis in DCH was increased by its share of DCH’s net income. However, DHC’s tax basis in DCH remained
the same. This book vs. tax difference required the recognition of a deferred tax expense of $91 million related to DHC’s investment
in DCH (in addition to the tax expense already recognized by DCH prior to the Newhouse Transaction). As a result of the Newhouse
Transaction, the $1.3 billion deferred tax liability relating to the book vs. tax difference in DHC’s basis in its investment in DCH was
reversed to additional paid-in capital.
Pursuant to the Tax Sharing Agreement relating to the Newhouse Transaction, the Company and AMC have each assumed
certain tax liabilities and have indemnified one another for certain tax payments. As of December 31, 2008, the Company received
$17 million from AMC and recorded a $17 million payable under the Tax Sharing Agreement. During 2009, Discovery repaid $5
million to AMC as a result of filing the 2008 tax return, thereby reducing the amount due to AMC to $12 million. The Company will
be required to repay AMC for such payments if and when it realizes the future benefit of the certain tax assets that arose prior to the
Newhouse Transaction.
In 2008, the Company concluded that it would be more beneficial to claim foreign tax credits than to deduct foreign income
taxes on its 2008 federal income tax return based on a combination of current results and revised expectations about future earnings.
The net effect of the conversion from claiming foreign tax credits instead of taking foreign tax deductions was a $24 million benefit in
2008.
100
Unrecognized Tax Benefits
A reconciliation of the 2009 and 2008 beginning and ending amount of unrecognized tax benefits (without related interest
amounts) is as follows (in millions):
Years Ended
December 31,
2009
2008
Beginning balance................................................................................................. $
Newhouse Transaction .........................................................................................
Additions based on tax positions related to the current year .................................
Additions for tax positions of prior years..............................................................
Reductions for tax positions of prior years............................................................
Settlements ............................................................................................................
Reductions as result of statute lapse......................................................................
Additions for foreign currency exchange rates .....................................................
74 $ —
89
1
10
(8)
(11)
—
(7)
—
2
2
(6)
(1)
(1)
1
Ending balance ...................................................................................................... $
71 $
74
DHC had no unrecognized tax benefit as of December 31, 2007. As of January 1, 2009, the Company’s unrecognized tax benefit
(excluding related interest expense) was $74 million. The balance decreased by $3 million (excluding related interest expense) during
the year ended December 31, 2009 to $71 million. The reduction for tax positions of prior years was primarily a result of a
determination that certain revenues were not subject to non-U.S. income tax.
The year end 2009 and 2008 balances include $53 million and $49 million of unrecognized tax benefits, respectively, that if
recognized, would reduce our income tax expense and effective tax rate after giving effect to interest deductions and offsetting
benefits from other tax jurisdictions.
Discovery and its subsidiaries file U.S. federal, state, and foreign income tax returns. With few exceptions, the Company is no
longer subject to audit by the Internal Revenue Service (“IRS”), state tax authorities, or non-U.S. tax authorities for years prior to
2006. The IRS is not currently examining Discovery. Some of the Company’s joint ventures are currently under examination for the
2006 tax year. The Company does not expect any significant adjustments.
It is reasonably possible that the total amount of unrecognized tax benefits related to tax positions could decrease by as much as
$48 million within the next twelve months as a result of settlement of audit issues and/or payment of uncertain tax liabilities. Included
in the balance at December 31, 2009 are $8 million of tax positions for which the ultimate deductibility is highly certain but for which
there is uncertainty about the timing of such deductibility. Because of the impact of deferred tax accounting, other than interest and
penalties, the disallowance of the shorter deductibility period would not affect the annual effective tax rate but would accelerate the
payment of cash to the taxing authority to an earlier period.
The Company’s policy is to classify tax interest and penalties related to unrecognized tax benefits as tax expense. As of
December 31, 2009 and 2008, the Company had accrued approximately $9 million and $8 million of total interest payable related to
uncertain tax positions, respectively. During 2009 and 2008, the Company accrued additional interest of $1 million and $4 million,
respectively.
Subsequent to December 31, 2009, the Company was notified by a tax authority that certain tax years will not be adjusted and,
as a result, the $48 million liability for uncertain tax positions discussed above will be favorably reduced by $28 million in the first
quarter of 2010. The reduction will be treated as a discrete event in the first quarter of 2010.
18. NET INCOME PER SHARE AVAILABLE TO DISCOVERY COMMUNICATIONS, INC. STOCKHOLDERS
Basic net income per share is computed by dividing net income available to Discovery Communications, Inc. stockholders by
the weighted average number of shares outstanding during the period. The weighted average number of shares outstanding for the
years ended December 31, 2009 and 2008 includes Discovery’s Series A, B, and C common shares, as well as Discovery’s Series A
and C convertible preferred shares. All series of our common and preferred shares are included in the weighted average number of
shares outstanding when calculating both basic and diluted income per share as the holder of each common and preferred series legally
participate equally in any per share distributions whether through dividends or in liquidation.
101
The following table presents a reconciliation of the weighted average number of shares outstanding between basic and diluted
net income per share.
Years Ended
December 31,
2009
2008
2007
Weighted average number of shares outstanding — basic .........................................
Dilutive effect of equity awards..................................................................................
423
2
321
1
281
—
Weighted average number of shares outstanding — diluted.......................................
425
322
281
Diluted net income per share adjusts basic net income per share for the dilutive effects of stock options, restricted stock units,
and stock settled stock appreciation rights, only in the periods in which such effect is dilutive. The net income per share calculation for
the year ended December 31, 2009 excludes approximately one million of contingently issuable preferred shares placed in escrow for
which specific conditions have not yet been met. There were no contingently issuable preferred shares placed in escrow for which
specific conditions have not yet been met during the year ended December 31, 2008.
19. VALUATION AND QUALIFYING ACCOUNTS
The following table presents a summary of the Company’s valuation and qualifying accounts during the years ended
December 31, 2009, 2008, and 2007 (in millions).
Beginning
of Year
Newhouse
Transaction
(a)
Additions
Write-offs
Utilization
Other
(b)
End
of Year
2009:
2008:
2007:
Allowance for
doubtful accounts... $
Deferred tax valuation
allowance...............
Allowance for
doubtful accounts...
Deferred tax valuation
allowance...............
Allowance for
doubtful accounts...
Deferred tax valuation
allowance...............
16 $
— $
4 $
(6) $
— $
1 $
32
—
—
34
—
35
18
10
—
—
1
6
22
1
3
—
(11)
—
(4)
(3)
(1)
—
—
(31)
—
(4)
(4)
—
—
—
15
22
16
32
—
34
(a) Amounts represent DCH balances as of December 31, 2007 recorded by Discovery as of January 1, 2008 in connection with the
Newhouse Transaction disclosed in Note 1.
(b) Amounts primarily include foreign currency translation adjustments.
102
20. SUPPLEMENTAL DISCLOSURES
Cash Flows
The following tables present a summary of cash payments made and received (in millions).
Years Ended
December 31,
2009
2008
2007
Cash payments made for interest expense ............................................ $
Cash payments received for interest income(a) ....................................
(243) $
1
(258) $ —
11
7
Cash interest payments, net .................................................................. $
(242) $
(251) $
11
Cash payments made for income taxes(b) ............................................ $
Cash payments received for income tax refunds...................................
(445) $
1
(211) $ —
—
17
Cash tax payments, net ......................................................................... $
(444) $
(194) $
—
(a) Cash payments received for interest income includes $5 million and $11 million in payments received by discontinued
operations during the years ended December 31, 2008 and 2007, respectively.
(b) Cash payments made for income taxes include $17 million in payments made by discontinued operations during the year ended
December 31, 2008. There were no material income taxes paid by discontinued operations during the year ended December 31,
2007.
The Consolidated Statements of Cash Flows exclude approximately $61 million, $63 million, and $6 million of equipment
purchases that were acquired under capital lease arrangements for the years ended December 31, 2009, 2008 and 2007, respectively.
The AMC assets and liabilities related to the spin-off, except cash, are also excluded as this was a non-cash transaction.
Accrued Liabilities
The following table presents a detailed list of accrued liabilities (in millions).
As of
December 31,
2009
2008
Accrued liabilities:
Accrued payroll and related benefits ............................................................ $
Content rights payable ..................................................................................
Accrued income taxes...................................................................................
Accrued interest............................................................................................
Accrued other ...............................................................................................
199 $
50
38
25
82
176
53
—
19
102
Total accrued liabilities .......................................................................................... $
394 $
350
Interest Expense, Net
The following table presents a summary of interest income earned and interest expenses (in millions).
Interest income(a).................................................................................. $
Interest expense .....................................................................................
1 $
(251)
2 $ —
—
(258)
Total interest expense, net ..................................................................... $
(250) $
(256) $
—
Years Ended
December 31,
2009
2008
2007
(a)
Interest income excludes $5 million and $11 million in interest income from discontinued operations during the years ended
December 31, 2008 and 2007, respectively.
103
Other Non-Operating Income (Expense), Net
The following table presents a summary of the components of Other non-operating income (expense), net (in millions).
Unrealized gains (losses) on derivative instruments, net (Note 11)............... $
Realized losses on derivative instruments, net (Note 11) ..............................
Realized gains on sales of investments ..........................................................
Reduction of liability to HSWi shareholders .................................................
Equity in earnings (loss) of unconsolidated affiliates (Note 4)......................
Other, net .......................................................................................................
Years Ended December 31,
2009
26 $
(6)
15
—
8
3
2008
(22)
(9)
—
47
(61)
(2)
$
2007
—
—
—
—
—
8
Total other non-operating income (expense), net .......................................... $
46 $
(47)
$
8
In 2009, the Company sold investments for $24 million, which resulted in a pretax gain of $15 million. Approximately
$6 million of unrealized pretax gains were reclassified from Accumulated other comprehensive (loss) income. During the years ended
December 31, 2008 and 2007, AMC, which is reported as discontinued operations, sold investments for $24 million and $28 million,
respectively. There were no gains or losses associated with these sales.
During the year ended December 31, 2008, the Company recorded a $47 million gain due to the reduction of a liability related to
the value of shares in HSWI to be exchanged to its former shareholders. Additional information is included in Note 6.
21. RELATED PARTY TRANSACTIONS
In the ordinary course of business, the Company enters into transactions with related parties as described below.
The DirecTV Group, Inc., Liberty Media Corporation, and Liberty Global, Inc.
The Company’s Board of Directors includes two members that currently serve as directors of The DirecTV Group, Inc.
(“DirecTV”), including John C. Malone, the Chairman of the Board of DirecTV, three persons who are currently directors of Liberty
Media Corporation (“Liberty Media”), including Mr. Malone, the Chairman of the Board of Liberty Media, and three members who
serve as directors of Liberty Global, Inc. (“Liberty Global”), also including Mr. Malone, who is Chairman of the Board of Liberty
Global. Mr. Malone beneficially owns stock of Liberty Media representing approximately 35% of the aggregate voting power of its
outstanding stock, owns shares representing approximately 40% of the aggregate voting power of Liberty Global, and owns shares
representing approximately 23% of the aggregate voting power (other than with respect to the election of the common stock directors)
of Discovery’s outstanding stock. Mr. Malone controls approximately 32% of the Company’s aggregate voting power relating to the
election of the eight common stock directors, assuming that the preferred stock held by Advance/Newhouse has not been converted
into shares of Discovery’s common stock. As a result of this common directorship and ownership, transactions with DirecTV, Liberty
Media, and Liberty Global, and their subsidiaries and equity method investees may be considered related party transactions. The
majority of the amounts received under contractual arrangements with DirecTV, Liberty Global, and Liberty Media entities relate to
multi-year network distribution arrangements and network services. Revenues under these arrangements include annual rate increases
and are based on the number of subscribers receiving the related programming.
Ascent Media Corporation
AMC, previously a wholly-owned subsidiary of DHC, was considered a related party through September 17, 2008. As a result
of the AMC Spin-off (refer to Notes 1 and 5), AMC ceased to be a related party effective September 18, 2008. AMC provides
services, such as satellite uplink, systems integration, origination, and post-production, to Discovery. Revenue recorded by AMC for
these services for the period January 1, 2008 through September 17, 2008 and for the year ended December 31, 2007 totaled $37
million and $41 million, respectively. These revenues are reported as a component of discontinued operations and are excluded from
the revenue amounts in the table below. AMC continues to provide services to Discovery subsequent to the AMC Spin-off that are
believed to be at fair market rates. Operating costs and expenses for the year ended December 31, 2008 include disbursements of $39
million that DCH made to AMC during the period January 1, 2008 through September 17, 2008, which are included in the cost and
expense amounts in the below table.
104
Other Related Parties
Other related parties include the Discovery Japan, Inc. and Discovery Channel Canada joint ventures, through which the
Company distributes certain of its networks and provides content.
The following table presents a summary of balances related to transactions with related parties during the years ended December
31, 2009, 2008 and 2007 (in millions).
Years Ended December 31,
2009
2008
2007
Revenues: ..............................................................................................................................
DirecTV, Liberty Global, and Liberty Media .............................................................. $
Other ............................................................................................................................
238 $
23
188 $
44
—
—
Total ...................................................................................................................................... $
261 $
232 $
—
Operating costs and expenses:...............................................................................................
DirecTV, Liberty Global, and Liberty Media .............................................................. $
Other ............................................................................................................................
3 $
5
Total ...................................................................................................................................... $
8 $
4 $
56
60 $
—
2
2
The following table presents a summary of outstanding balances from transactions with related parties as of December 31, 2009
and 2008 (in millions).
As of December 31,
2009
2008
Accounts receivable.................................................................................................................. $
51 $
55
The accounts receivable balances as of December 31, 2009 and 2008 were primarily related to those of DirecTV and Liberty
Global and their respective affiliates and equity method investments. Amounts owed to the Company’s related parties were not
significant as of December 31, 2009 and 2008.
22. COMMITMENTS AND CONTINGENCIES
The Company and its subsidiaries lease offices, satellite transponders, and certain equipment under capital and operating lease
arrangements. The following table summarizes the Company’s material firm commitments excluding capital lease obligations (refer to
Note 10) as of December 31, 2009 (in millions):
Future Minimum Payments
Leases
Content
Other
Total
Year Ending December 31,
2010....................................................................................................... $
2011.......................................................................................................
2012.......................................................................................................
2013.......................................................................................................
2014.......................................................................................................
Thereafter ..............................................................................................
70 $
56
49
40
30
92
238 $
67
44
42
—
—
128 $
79
42
31
26
139
436
202
135
113
56
231
Total ...................................................................................................... $
337 $
391 $
445 $
1,173
The Company has long-term noncancelable lease commitments for office space and equipment, studio facilities, transponders,
vehicles and operating equipment. Expenses recorded in connection with operating leases, including rent expense were $85 million,
$121 million and $8 million, for the years ended December 31, 2009, 2008, and 2007, respectively. Content commitments of the
Company not recorded on the balance sheet include obligations relating to programming development, programming production and
programming acquisitions and talent contracts. Other commitments include obligations to purchase goods and services, employment
contracts, sponsorship agreements and transmission services. A majority of such fees are payable over several years, as part of the
normal course of business.
105
In addition to the amounts disclosed above, the Company has agreed to fund the operations of certain ventures on an as needed
basis (Note 4), has agreed to provide additional consideration to the former shareholders of HSW if certain criteria are achieved (Note
6), and may be required to issue additional shares of its preferred stock under the anti-dilution provisions of its outstanding preferred
stock (Note 13).
In the normal course of business, the Company has pending claims and legal proceedings. It is the opinion of the Company’s
management, based on information available at this time, that none of the current claims and proceedings will have a material adverse
effect on the Company’s consolidated financial statements.
Concentrations of Credit Risk
Concentrations of credit risk arise when a number of customers and counterparties engage in similar activities or have similar
economic characteristics that make them susceptible to similar changes in industry conditions, which could affect their ability to meet
their contractual obligations. The increasing consolidation of the financial services industry will increase our concentration risk to
counterparties in this industry, and we will become more reliant on a smaller number of institutional counterparties, which both
increases our risk exposure to any individual counterparty and decreases our negotiating leverage with these counterparties. Based on
our assessment of business conditions that could impact our financial results, we have determined that none of the Company’s
customers or counterparties represent significant concentrations of credit risk.
Derivatives Counterparties
The risk associated with a derivative transaction is that a counterparty will default on payments due to us. If there is a default,
we may have to acquire a replacement derivative from a different counterparty at a higher cost or may be unable to find a suitable
replacement. Our derivative credit exposure relates principally to interest rate derivative contracts. Typically, we seek to manage these
exposures by contracting with experienced counterparties that are investment grade-rated. These counterparties consist of large
financial institutions that have a significant presence in the derivatives market.
Lender Counterparties
The risk associated with a debt transaction is that a counterparty will not be available to fund as obligated under the terms of our
revolver facility. If funding under committed lines of credit are unavailable, we may have to acquire a replacement credit facility from
a different counterparty at a higher cost or may be unable to find a suitable replacement. Typically, we seek to manage these exposures
by contracting with experienced large financial institutions and monitoring the credit quality of our lenders.
The Company manages its exposure to derivative and lender counterparties by continually monitoring its positions with, and the
credit quality of, the financial institutions that are counterparties to its financial instruments and does not anticipate nonperformance
by the counterparties.
Customers
The Company’s trade receivables do not represent a significant concentration of credit risk as of December 31, 2009 due to the
wide variety of customers and markets in which the Company operates and their dispersion across many geographic areas.
23. REPORTABLE SEGMENTS
The Company has three reportable segments: U.S. Networks, consisting principally of domestic cable and satellite television
network programming, web brands, and other digital services; International Networks, consisting principally of international cable and
satellite television network programming; and Commerce, Education, and Other, consisting principally of e-commerce, catalog, sound
production, and domestic licensing businesses. The Company has aggregated certain operating segments into reportable segments.
Prior to the Newhouse Transaction and related AMC spin-off (refer to Note 1), DHC had three reportable segments: Creative
Services Group, which provided various technical and creative services necessary to complete principal photography into final
products such as films, trailers, shows, and other media; Network Services Group, which provided the facilities and services necessary
to assemble and distribute programming content for cable and broadcast networks; and DCH, as a significant equity method investee.
In connection with the Newhouse Transaction, DHC spun-off its interest in AMC, which included the Creative Services Group
segment, except for CSS, and the Network Services Group segment. The discontinued operations of the Creative Services Group and
Network Services Group segments have been excluded from the reportable segment information presented below.
The CSS business, which remained with Discovery subsequent to the Newhouse Transaction and AMC spin-off, is included in
the Commerce, Education, and Other segment. In accordance with ASC 810, the financial results of both DHC and DCH have been
combined in Discovery’s financial statements as if the Newhouse Transaction occurred January 1, 2008. Accordingly, the Commerce,
Education, and Other segment information includes amounts for CSS since January 1, 2008.
106
The accounting policies of the reportable segments are the same as those described in the summary of significant accounting
policies, except that certain inter-segment transactions that are eliminated at the consolidated level are not eliminated at the segment
level as they are treated similar to third-party sales transactions in determining segment performance. Inter-segment transactions
primarily include the purchase of advertising and content between segments. Inter-segment transactions are not material to the periods
presented. The Company evaluates the operating performance of its segments based on financial measures such as revenues and
adjusted operating income before depreciation and amortization (“Adjusted OIBDA”). Adjusted OIBDA is defined as revenues less
costs of revenues and selling, general and administrative expenses excluding: (i) mark-to-market share-based compensation,
(ii) depreciation and amortization, (iii) amortization of deferred launch incentives, (iv) exit and restructuring charges, (v) impairment
charges, and (vi) gains (losses) on business and asset dispositions. The Company uses this measure to assess operating results and
performance of its segments, perform analytical comparisons, identify strategies to improve performance and allocate resources to
each segment. The Company believes Adjusted OIBDA is relevant to investors because it allows them to analyze the operating
performance of each segment using the same metric management uses and also provides investors a measure to analyze the operating
performance of each segment against historical data. The Company excludes mark-to-market share-based compensation, exit and
restructuring charges, impairment charges, and gains (losses) on business and asset dispositions from the calculation of Adjusted
OIBDA due to their volatility or non-recurring nature. The Company also excludes the amortization of deferred launch incentive
payments because these payments are infrequent and the amortization does not represent cash payments in the current reporting
period. Because Adjusted OIBDA is a non-GAAP measure, it should be considered in addition to, but not a substitute for, operating
income, net income, cash flow provided by operating activities and other measures of financial performance reported in accordance
with U.S. GAAP.
The Company’s reportable segments are determined based on (i) financial information reviewed by the chief operating decision
maker (“CODM”), the Chief Executive Officer, (ii) internal management and related reporting structure, and (iii) the basis upon which
the CODM makes resource allocation decisions.
The following tables present summarized financial information for each of the Company’s reportable segments (in millions).
Revenues by Segment
Years Ended December 31,
2009
2008
2007
U.S. Networks............................................................................................ $
International Networks ..............................................................................
Commerce, Education, and Other..............................................................
Corporate and inter-segment eliminations .................................................
2,142 $
1,189
176
9
2,062 $
1,158
196
27
—
—
76
—
Total revenues............................................................................................ $
3,516 $
3,443 $
76
There were no material intersegment transactions during the years ended December 31, 2009, 2008, and 2007.
Adjusted OIBDA by Segment
Years Ended December 31,
2009
2008
2007
U.S. Networks ......................................................................................... $
International Networks ............................................................................
Commerce, Education, and Other............................................................
Corporate and inter-segment eliminations...............................................
1,196 $
450
22
(204)
1,111 $
387
13
(201)
—
—
3
(8)
Total adjusted OIBDA............................................................................. $
1,464 $
1,310 $
(5)
107
Reconciliation of Total Adjusted OIBDA to Total Operating Income (Loss)
Years Ended December 31,
2009
2008
2007
Total adjusted OIBDA .............................................................................. $
Amortization of deferred launch incentives..............................................
Mark-to-market shared-based compensation ............................................
Depreciation and amortization..................................................................
Restructuring and impairment charges .....................................................
Gains on dispositions................................................................................
1,464 $
(55)
(205)
(155)
(66)
252
1,310 $
(75)
69
(186)
(61)
—
(5)
—
(1)
(3)
—
1
Total operating income (loss) ................................................................... $
1,235 $
1,057 $
(8)
Total Assets by Segment
As of December 31,
2009
2008
U.S. Networks .............................................................................................. $
International Networks.................................................................................
Commerce, Education, and Other ................................................................
Corporate......................................................................................................
2,086 $
1,162
97
7,620
1,840
1,043
115
7,486
Total assets................................................................................................... $
10,965 $
10,484
Total assets allocated to “Corporate” in the above table includes the Company’s goodwill balance as the financial reports
reviewed by the Company’s CODM do not include an allocation of goodwill to each reportable segment. Goodwill by reportable
segment is disclosed in Note 9.
Capital Expenditures by Segment
Years Ended December 31,
2009
2008
2007
U.S. Networks............................................................................................ $
International Networks ..............................................................................
Commerce, Education, and Other..............................................................
Corporate ...................................................................................................
9 $
17
4
27
19 $
21
3
26
—
—
2
—
Total capital expenditures.......................................................................... $
57 $
69 $
2
Capital expenditures exclude $33 million and $45 million for discontinued operations for the years ended December 31, 2008
and 2007, respectively.
Revenues by Country
U.S. .................................................................................................................. $
Non-U.S. ..........................................................................................................
2,311 $
1,205
2,295 $
1,148
76
—
Total revenues.................................................................................................. $
3,516 $
3,443 $
76
Revenues are attributed to country based on the location of the Company’s viewers.
Years Ended December 31,
2009
2008
2007
108
Property and Equipment by Country
U.S. .......................................................................................................................... $
Non-U.S. ..................................................................................................................
298 $
113
327
68
Total property and equipment, net ........................................................................... $
411 $
395
Property and equipment allocated to country based on the Company’s country of domicile and location of asset.
As of December 31,
2009
2008
24. SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)
The following tables present the Company’s selected quarterly financial data, by quarter, for the years ended December 31,
2009 and 2008 (in millions). The selected quarterly financial data set forth below for 2008 reflects the Newhouse Transaction,
including the AMC spin-off, as though it was consummated on January 1, 2008. Accordingly, the selected quarterly financial data
include the results of operations of both DHC and DCH since January 1, 2008. Information regarding the Newhouse Transaction is set
forth in Note 1.
March 31,
June 30,
September 30,
December 31,
Quarter Ended
2009(a)(b)(c)(d)
Revenues ....................................................................................... $
Costs of revenues, excluding depreciation and amortization.........
Operating income ..........................................................................
Equity in earnings of unconsolidated affiliates..............................
Income from continuing operations, net of taxes ..........................
Net income ....................................................................................
Less net (income) loss attributable to non-controlling interests ....
Net income attributable to Discovery Communications, Inc.........
Stock dividends to preferred interests............................................
Net income available to Discovery Communications, Inc. ...........
Net income per share available to Discovery Communications,
817 $
253
242
1
123
123
(4)
119
—
119
881 $
257
486
2
179
179
6
185
(2)
183
854 $
257
215
2
101
101
—
101
(6)
95
964
298
292
3
156
156
(1)
155
—
155
Inc. stockholders, basic and diluted .......................................... $
0.28 $
0.43 $
0.22 $
0.36
Weighted average number of shares outstanding:
Basic ....................................................................................
Diluted .................................................................................
422
422
422
424
424
427
425
429
109
2008(a)(c)(d)(e)(f)
Revenues .................................................................................. $
Costs of revenues, excluding depreciation and amortization....
Operating income .....................................................................
Equity in loss of unconsolidated affiliates ................................
Income from continuing operations, net of taxes......................
Income from discontinued operations, net of taxes ..................
Net income................................................................................
Less net income attributable to non-controlling interests .........
Net income attributable to Discovery Communications, Inc....
Income per share from continuing operations attributable to
Discovery Communications, Inc. stockholders,
basic and diluted .................................................................. $
Income per share from discontinued operations attributable to
Discovery Communications, Inc. stockholders,
basic and diluted .................................................................. $
Net income per share available to Discovery
809 $
242
269
—
74
—
74
(40)
34
885 $
254
208
(1)
80
2
82
(39)
43
$
845
262
296
(1)
134
40
174
(40)
134
904
266
284
(59)
114
1
115
(9)
106
0.12 $
0.15 $
0.31
$
0.25
Communications, Inc. stockholders, basic and diluted ........ $
0.12 $
0.16 $
Weighted average number of shares outstanding,
basic and diluted ..................................................................
282
282
— $
0.01 $
$
$
0.13
0.44
302
—
0.25
422
(a)
Income per share amounts for the quarters and full years have each been calculated separately. Accordingly, quarterly amounts
may not add to the annual amounts because of differences in the average common shares outstanding during each period and,
with regard to diluted per common share amounts only, because of the inclusion of the effect of potentially dilutive securities
only in the periods in which such effect would have been dilutive.
(b) Results for the quarter ended June 30, 2009 include a pretax gain of $252 million for the sale of a 50% interest in Discovery
Kids. Results for Discovery Kids are included in the operating results through May 21, 2009. After May 21, 2009, the
Company’s portion of the results of Discover Kids are included in Equity in earnings of unconsolidated affiliates.
(c) Results for the quarters ended June 30, 2009 and December 31, 2009 include pretax impairment charges of $26 million and $6
million, respectively, related to intangibles assets, goodwill, and capitalized software. Results for the quarter ended
December 31, 2008 include pretax impairment charges of $25 million and $5 million related to trademarks and customer
relations, respectively. Additional information regarding impairments is included in Note 9.
(d) Results for the quarters ended March 31, 2009, June 30, 2009, September 30, 2009 and December 31, 2009 include restructuring
charges of $3 million, $14 million, $4 million and $13 million, respectively. Results for the quarters ended June 30, 2008,
September 30, 2008, and December 31, 2008 include restructuring charges of $4 million, $13 million, and $14 million,
respectively. Additional information regarding the restructuring charges is disclosed in Note 16.
(e) Equity in loss of unconsolidated affiliates for the quarter ended December 31, 2008 includes a pretax impairment charge of
$57 million related to the Company’s equity method investment in HSWI. Additional information regarding the impairment
charge is disclosed in Note 4.
(f) Results for the quarters ended June 30, 2008, September 30, 2008, and December 31, 2008 include gains of $11 million,
$8 million, and $28 million, respectively, related to the reduction in the fair value of the HSWI liability were recorded in Other
non-operating income (expense), net in the Consolidated Statements of Operations. Additional information regarding the gains
is disclosed in Note 20.
25. CONDENSED CONSOLIDATING FINANCIAL INFORMATION
On August 12, 2009, DCL issued debt securities that are fully and unconditionally guaranteed by the Company. The securities
were issued under a Registration Statement on Form S-3 with the SEC (the “shelf registration”) to register certain securities, including
debt securities of DCL and DCH that may be issued in the future with full and unconditional guarantees by the Company. DCL or
DCH may in the future issue additional securities that are fully and unconditionally guaranteed by the Company under the shelf
registration. Accordingly, set forth below is condensed consolidating financial information presenting the financial position, results of
operations, and cash flows of (i) the Company, (ii) DCL, (iii) DCH, (iv) non-guarantor subsidiaries of DCL on a combined basis,
(v) other non-guarantor subsidiaries of the Company on a combined basis, and (vi) the eliminations and reclassifications necessary to
arrive at the information for the Company on a consolidated basis.
DCL and the non-guarantor subsidiaries of DCL are the primary operating subsidiaries of the Company. DCL’s primary
operations are the Discovery Channel and TLC in the U.S. The non-guarantor subsidiaries of DCL include most of the other U.S.
networks and the international networks along with the commerce and education businesses.
110
The non-guarantor subsidiaries of DCL are wholly owned subsidiaries of DCL with the exception of certain joint ventures and
equity method investments. DCL is a wholly owned subsidiary of DCH. The Company wholly owns DCH through a 33 1 /3 % direct
ownership interest and a 66 2 /3 % ownership interest through DHC. DHC is included in other non-guarantor subsidiaries of the
Company. CSS is a wholly owned subsidiary of DHC.
Prior to the Newhouse Transaction, Advance/Newhouse owned 33 1 /3 % of DCH which is reported as a reduction of DHC’s
Equity in earnings of subsidiaries in the Condensed Consolidating Statement of Operations for the year ended December 31, 2008.
The supplemental condensed consolidating financial information should be read in conjunction with the consolidated financial
statements of the Company.
The existing indebtedness of DCL and DCH comprises substantially all of the indebtedness of the Company. The financial
covenants of the respective debt agreements limit DCL and DCH from making distributions to the Company. The terms of DCL’s
private placement senior notes restrict the cumulative payment of dividends over the life of the senior notes to an amount calculated
based on the cumulative equity contributions and net income of DCL less the cumulative distributions to DCL’s owners. In addition,
the terms of DCH’s Term Loan B and Term Loan C allow DCH to pay dividends to the Company to the extent that DCH’s leverage
ratio does not exceed 5 to 1 based upon defined measures of cash flows and indebtedness.
Basis of Presentation
In accordance with the rules and regulations of the SEC, the equity method has been applied to (i) the Company’s interest in
DCH and other non-guarantor subsidiaries, (ii) DCH’s interest in DCL, and (iii) DCL’s interest in non-guarantor subsidiaries. All
intercompany balances and transactions have been eliminated. The Company’s bases in all subsidiaries, including goodwill and
recognized intangible assets, have been “pushed-down” to the applicable subsidiaries.
Prior to the Newhouse Transaction, Discovery had no assets, liabilities, or operations and DCL was not a subsidiary of
Discovery. As a result, all balances related to Discovery and DCL reflect no activity in the condensed consolidating financial
information for the year ended December 31, 2007. The parent company for the periods is DHC. The equity method has been applied
to DHC’s interest in subsidiaries for the year ended December 31, 2007.
111
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ITEM 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
None.
ITEM 9A. Controls and Procedures.
Evaluation of Effectiveness of Disclosure Controls and Procedures
The Company’s management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated
the effectiveness of our disclosure controls and procedures as of December 31, 2009. The term “disclosure controls and procedures,”
as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act of 1934, as amended (the “Exchange Act”), means controls and
other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it
files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the
SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that
information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and
communicated to the company’s management, including its principal executive and principal financial officers, or persons performing
similar functions, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls and
procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and
management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Based on
the evaluation of our disclosure controls and procedures as of December 31, 2009, our Chief Executive Officer and Chief Financial
Officer concluded that, as of such date, our disclosure controls and procedures were effective.
Management’s Annual Report on Internal Control Over Financial Reporting
The report of management of the Company regarding internal control over financial reporting is set forth in Item 8 of this
Annual Report on Form 10-K under the caption “Management’s Report on Internal Control over Financial Reporting” and
incorporated herein by reference.
Attestation Report of the Independent Registered Public Accounting Firm
The attestation report of our independent registered public accounting firm regarding internal control over financial reporting is
set forth in Item 8 of this Annual Report on Form 10-K under the caption “Report of Independent Registered Public Accounting Firm”
and incorporated herein by reference.
Changes in Internal Control Over Financial Reporting
There were no changes in our internal control over financial reporting during the quarter ended December 31, 2009 that have
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
ITEM 9B. Other Information.
None.
PART III
Certain information required in Item 10 through Item 14 of Part III of this Annual Report on Form 10-K is incorporated herein
by reference to Discovery Communications, Inc.’s (“Discovery” or the” Company”) definitive Proxy Statement for its 2010 Annual
Meeting of Stockholders, which shall be filed with the Securities and Exchange Commission pursuant to Regulation 14A of the
Securities Exchange Act of 1934, as amended, within 120 days of the Company’s fiscal year end.
ITEM 10. Directors, Executive Officers and Corporate Governance.
Information regarding directors, audit committee, and audit committee financial experts of the Company is set forth in
Discovery’s definitive Proxy Statement for its 2010 Annual Meeting of Stockholders under the captions “Proposal 1: Election of
Directors” and “Committees of the Board of Directors,” respectively, and is incorporated herein by reference.
Information regarding executive officers is set forth in Item 8 of Part I of this Annual Report on Form 10-K under the caption
“Executive Officers of Discovery Communications, Inc.” as permitted by Form 10-K General Instruction G(3).
Discovery has adopted a Code of Business Conduct and Ethics (the “Code”) that is applicable to all of its directors, officers and
employees. The Board approved the Code in September 2008 and reviews it regularly. A copy of the Code and any amendments or
waivers that would be required to be disclosed under applicable SEC rules are available on the Company’s website at
www.discoverycommunications.com.
120
ITEM 11. Executive Compensation.
Information regarding executive compensation, director compensation, compensation committee interlocks and insider
participation, and the compensation committee report is set forth in Discovery’s definitive Proxy Statement for its 2010 Annual
Meeting of Stockholders under the captions “Compensation Discussion and Analysis,” “Executive Compensation,” “Board
Compensation,” “Report of the Compensation Committee,” and “Report of the Equity Compensation Subcommittee of the
Compensation Committee,” respectively, and is incorporated herein by reference.
ITEM 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
Information regarding securities authorized for issuance under equity compensation plans and security ownership of certain
beneficial owners and management and related stockholder matters is set forth in Discovery’s definitive Proxy Statement for its 2010
Annual Meeting of Stockholders under the captions “Securities Authorized for Issuance Under Equity Compensation Plans,” “Security
Ownership of Certain Beneficial Owners of Discovery,” and “Security Ownership of Discovery Management,” respectively, and is
incorporated herein by reference.
ITEM 13. Certain Relationships and Related Transactions, and Director Independence.
Information regarding certain relationships and related transactions, and director independence is set forth in Discovery’s
definitive Proxy Statement for its 2010 Annual Meeting of Stockholders under the captions “Certain Relationships and Related
Transactions,” “Policy Governing Related Person Transactions,” and “Director Independence,” respectively, and is incorporated
herein by reference.
ITEM 14. Principal Accountant Fees and Services.
Information regarding principal accountant fees and services is set forth in Discovery’s definitive Proxy Statement for its 2010
Annual Meeting of Stockholders under the captions “Description of Fees” and “Policy on Audit Committee Pre-Approval of Audit
and Permissible Non-Audit Services of Independent Auditor” and is incorporated herein by reference.
ITEM 15.
Exhibits and Financial Statement Schedules.
(a) The following documents are filed as part of this Annual Report on Form 10-K:
PART IV
1.
The following consolidated financial statements of Discovery Communications, Inc. are filed as part of Item 8 of
this Annual Report on Form 10-K:
Management’s Report on Internal Control Over Financial Reporting
Report of Independent Registered Public Accounting Firm
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2009 and 2008
Consolidated Statements of Operations for the years ended December 31, 2009, 2008, and 2007
Consolidated Statements of Cash Flows for the years ended December 31, 2009, 2008, and 2007
Consolidated Statements of Equity for the years ended December 31, 2009, 2008, and 2007
Notes to Consolidated Financial Statements
Page
61
62
63
64
65
66
67
68
121
2. Financial Statement Schedules:
i. All financial statement schedules required to be filed pursuant to Item 8 and Item 15(c) of Form 10-K have been omitted as
the required information is not applicable, not material, or is set forth in the consolidated financial statements or notes
thereto.
ii. The following separate consolidated financial statements of Discovery Communications Holding, LLC are filed in Part IV of
this Annual Report on Form 10-K pursuant to U.S. Securities and Exchange Commission (“SEC”) Regulation S-X Rule 3-09,
Separate Financial Statements of Subsidiaries not Consolidated and 50 Percent or Less Owned Persons:
Report of Independent Registered Public Accounting Firm........................................................................................
Report of Independent Registered Public Accounting Firm........................................................................................
Consolidated Balance Sheet of Discovery Communications Holding, LLC as of December 31, 2007 ......................
Consolidated Statement of Operations of Discovery Communications Holding, LLC for the period from May 15,
2007 through December 31, 2007 ..........................................................................................................................
Consolidated Statement of Operations of Discovery Communications, Inc. (the predecessor entity to Discovery
Communications Holding, LLC and not the current registrant) for the period from January 1, 2007 through
May 14, 2007 .........................................................................................................................................................
Consolidated Statement of Cash Flows of Discovery Communications Holding, LLC for the period from May 15,
2007 through December 31, 2007 .........................................................................................................................
Consolidated Statement of Cash Flows of Discovery Communications, Inc. (the predecessor entity to Discovery
Communications Holding, LLC and not the current registrant) for the period from January 1, 2007 through
May 14, 2007 .........................................................................................................................................................
Consolidated Statement of Changes in Members’ Equity of Discovery Communications Holding, LLC for the
period from May 15, 2007 through December 31, 2007 .......................................................................................
Consolidated Statement of Stockholders’ Deficit of Discovery Communications, Inc. (the predecessor entity to
Discovery Communications Holding, LLC and not the current registrant) for the period from January 1, 2007
through May 14, 2007 ...........................................................................................................................................
Notes to Consolidated Financial Statements ..............................................................................................................
Page
127
128
129
130
130
131
131
132
132
133
122
3. The following exhibits are filed as part of this Annual Report on Form 10-K pursuant to Item 601 of SEC Regulation S-K and
Item 15(b) of Form 10-K:
Exhibit
No.
Document
3.1
3.2
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10
4.11
4.12
Form of Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to Amendment No. 2 to the
Registration Statement on Form S-4, SEC File No. 333-151586 (“Amendment No. 2”))
Bylaws (incorporated by reference to Exhibit 3.2 to the 8-K filed on November 16, 2009 (SEC File No. 1-34177))
Specimen certificate for shares of the Registrant’s Series A common stock, par value $.01 per share (incorporated by
reference to Exhibit 4.1 to the Registration Statement on Form S-4, SEC File No. 333-151586 (the “Registration
Statement”))
Specimen certificate for shares of the Registrant’s Series B common stock, par value $.01 per share (incorporated by
reference to Exhibit 4.2 to the Registration Statement)
Specimen certificate for shares of the Registrant’s Series C common stock, par value $.01 per share (incorporated by
reference to Exhibit 4.3 to the Registration Statement)
Form of Registration Rights Agreement, by and between Discovery Communications, Inc. and Advance/Newhouse
Programming Partnership (incorporated by reference to Exhibit 4.4 to the Registration Statement)
Form of Rights Agreement, by and between Discovery Communications, Inc. and Computershare Trust Company, N.A.,
as rights agent (incorporated by reference to Exhibit 4.5 to the Registration Statement)
Amendment No. 1 to Rights Agreement between Discovery Communications, Inc. and Computershare Trust Company,
N.A. dated December 10, 2008 (incorporated by reference to Exhibit 4.1 to the 8-K filed on December 11, 2008)
Amendment and Restatement Agreement regarding $700,000,000 Senior Unsecured Notes, dated as of November 4,
2005, between Discovery Communications, Inc. and the Holders of Notes listed therein, and attached thereto, the
Amended and Restated Note Purchase Agreement, dated as of November 4, 2005, between Discovery Communications,
Inc. and the Holders of Notes listed therein as Purchasers (the “2001 Note Purchase Agreement”) (incorporated by
reference to Exhibit 4.7 to the Registration Statement)
First Amendment to 2001 Note Purchase Agreement, dated as of April 11, 2007, between Discovery Communications,
Inc. and the Holders of Notes listed therein as Noteholders (incorporated by reference to Exhibit 4.8 to the Registration
Statement)
Amendment and Restatement Agreement regarding $290,000,000 Senior Unsecured Notes, dated as of November 4,
2005, between Discovery Communications, Inc. and the Holders of Notes listed therein, and attached thereto, the
Amended and Restated Note Purchase Agreement dated as of November 4, 2005, between Discovery Communications,
Inc. and the Holders of Notes listed therein as Purchasers (the “2002 Note Purchase Agreement”) (incorporated by
reference to Exhibit 4.9 to the Registration Statement)
First Amendment to 2002 Note Purchase Agreement dated as of April 11, 2007, between Discovery Communications,
Inc. and the Holders of Notes listed therein as Noteholders (incorporated by reference to Exhibit 4.10 to the Registration
Statement)
Note Purchase Agreement, dated as of December 1, 2005, between Discovery Communications, Inc. and the Holders of
Notes listed therein as Purchasers (the “2005 Note Purchase Agreement”) (incorporated by reference to Exhibit 4.11 to
the Registration Statement)
First Amendment to 2005 Note Purchase Agreement, dated as of April 11, 2007, between Discovery Communications,
Inc. and the Holders of Notes listed therein as Noteholders (incorporated by reference to Exhibit 4.12 to the Registration
Statement)
123
Exhibit
No.
4.13
4.14
4.15
4.16
4.17
10.1
10.2
10.3
10.4
10.5
10.6
10.7
10.8
10.9
10.10
10.11
Document
Credit, Pledge and Security Agreement, dated as of May 14, 2007, among Discovery Communications Holding, LLC, as
Borrower, Bank of America, N.A., as Administrative Agent, JPMorgan Chase Bank, N.A., as Syndication Agent, The
Royal Bank of Scotland, plc, Toronto Dominion (Texas), Inc., and Wachovia Bank, National Association, as Document
Agents, Banc of America Securities LLC and J.P. Morgan Securities, Inc., as Joint Lead Arrangers and Joint
Bookrunners, and the other lenders that are parties thereto (the “Credit Agreement) (incorporated by reference to Exhibit
4.17 to the Registration Statement)
Amendment No. 1 dated May 14, 2009 to the Credit Agreement dated May 14, 2007, among Discovery Communications,
LLC, as Borrower, Bank of America, N.A., as Administrative Agent and the lenders that are party thereto (incorporated
by reference to Exhibit 10.2 to the Form 10-Q filed on August 4, 2009)
Credit Agreement Supplement No. 1 dated May 14, 2009, among Discovery Communications, LLC, as Borrower, Bank
of America, N.A., as Administrative Agent and the lenders that are party thereto (incorporated by reference to Exhibit
10.3 to the Form 10-Q filed on August 4, 2009)
Indenture dated as of August 19, 2009 among Discovery Communications, LLC, Discovery Communications, Inc. and
U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.1 to the Form 8-K filed on August 19,
2009)
Supplemental Indenture dated as of August 19, 2009 among Discovery Communications, LLC, Discovery
Communications, Inc. and U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.2 to the
Form 8-K filed on August 19, 2009)
Discovery Communications U.S. Executive Relocation Policy (incorporated by reference to Exhibit 10.1 to the
Registration Statement)
Discovery Communications Executive Benefit Summary (incorporated by reference to Exhibit 10.2 to the Registration
Statement)
Discovery Communications Incentive Compensation Plan (incorporated by reference to Exhibit 10.3 to the Registration
Statement)
Amended and Restated Discovery Communications, LLC Supplemental Deferred Compensation Plan (incorporated by
reference to Exhibit 10.1 to the Form 8-K filed on November 19, 2009)
Amended and Restated Discovery Appreciation Plan (incorporated by reference to Exhibit 10.8 to the 8-K filed on
December 11, 2008)
Form of Discovery Communications, Inc. 2005 Incentive Plan (As Amended and Restated) (incorporated by reference to
Exhibit 10.6 to Amendment No. 2)
Discovery Holding Company 2005 Non-Employee Director Incentive Plan (As Amended and Restated Effective August
15, 2007) (incorporated by reference to Exhibit 10.2 to the Quarterly Report on Form 10-Q of Discovery Holding
Company for the quarter ended September 30, 2007 (File No. 000-51205) as filed on November 7, 2007)
Discovery Holding Company Transitional Stock Adjustment Plan (As Amended and Restated Effective August 15, 2007)
(incorporated by reference to Exhibit 10.3 to the Quarterly Report on Form 10-Q of Discovery Holding Company for the
quarter ended September 30, 2007 (File No. 000-51205) as filed on November 7, 2007)
Employment Agreement, dated as of November 28, 2006, between David Zaslav and Discovery Communications, Inc.
(incorporated by reference to Exhibit 10.9 to Amendment No. 1 to the Registration Statement on Form S-4, SEC File No.
333-151586 (“Amendment No. 1”))
Addendum to Employment Agreement dated September 9, 2009 between David Zaslav and Discovery Communications,
Inc. (incorporated by reference to Exhibit 10.2 to the 10-Q filed on November 3, 2009)
Amended and Restated Employment Agreement, dated as of April 2, 2008, between Bruce Campbell and Discovery
Communications, LLC (incorporated by reference to Exhibit 10.12 to the Amendment No. 1)
124
Exhibit
No.
10.12
10.13
10.14
10.15
10.16
10.17
10.18
10.19
10.20
10.21
10.22
10.23
10.24
10.25
10.26
10.27
10.28
10.29
12
21
23.1
23.2
23.3
31.1
Document
Equity Stake Transition Agreement, dated as of November 5, 2008, between John Hendricks and Discovery
Communications (incorporated by reference to Exhibit 10.11 to the Annual Report on Form 10-K filed on
February 26, 2009)
Letter Agreement, dated as of July 30, 2008, between John Hendricks and the Compensation Committee of Discovery
Communications, LLC (incorporated by reference to Exhibit 10.15 to Amendment No. 2)
Employment Agreement, dated as of June 11, 2008, between Brad Singer and Discovery Communications, LLC
(incorporated by reference to Exhibit 10.14 to Amendment No. 2)
Amendment to Employment Agreement dated July 1, 2009 between Brad Singer and Discovery Communications, LLC
(incorporated by reference to the Form 10-Q filed on November 3, 2009)
Amended and Restated Employment Agreement dated as of March 6, 2008 by and between Discovery Communications,
LLC and Adria Alpert-Romm (incorporated by reference to Exhibit 10.1 to the Form 10-Q filed on May 4, 2009)
Amended and Restated Employment Agreement dated as of March 7, 2008 by and between Discovery Communications,
LLC and Joseph A. LaSala, Jr. (incorporated by reference to Exhibit 10.2 to the Form 10-Q filed on May 4, 2009)
Form of Escrow Agreement, by and among Discovery Communications, Inc., Advance/Newhouse Programming
Partnership, and the escrow agent (incorporated by reference to Exhibit 10.17 to Amendment No. 2)
Brad Singer Option Agreement (standard terms) (incorporated by reference to Exhibit 10.1 to the 8-K filed on
October 7, 2008)
Form of John Hendricks Option Agreement (incorporated by reference to Exhibit 10.4 to the 8-K filed on
October 7, 2008)
Form of Stock Option Agreement (incorporated by reference to Exhibit 10.5 to the 8-K filed on October 7, 2008)
Form of Cash-Settled Stock Appreciation Right Agreement (incorporated by reference to Exhibit 10.6 to the 8-K filed on
October 7, 2008)
Form of 7-year Stock Appreciation Right Agreement (incorporated by reference to Exhibit 10.7 to the 8-K filed on
October 7, 2008)
Form of Stock Option Agreement (incorporated by reference to Exhibit 99.1 to the Form 8-K filed on March 9, 2009)
Form of Restricted Stock Unit Grant Agreement (incorporated by reference to Exhibit 10.1 to the Form 10-Q filed on
August 4, 2009)
Form of Performance Restricted Stock Agreement
Form of Nonqualified Stock Option Grant Agreement
Form of Cash-Settled Stock Appreciation Right Agreement
Form of Restricted Stock Unit Grant Agreement
Computation of Ratio of Earnings to Fixed Charges and Ratio of Earnings to Combined Fixed Charges and Preferred
Stock Dividends
List of Subsidiaries of Discovery Communications, Inc.
Consent of PricewaterhouseCoopers LLP
Consent of PricewaterhouseCoopers LLP
Consent of KPMG LLP
Certification of Chief Executive Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934 as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
125
Exhibit
No.
31.2
32.1
32.2
Document
Certification of Chief Financial Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934 as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002
Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002
101.INS
XBRL Instance Document
101.SCH
XBRL Taxonomy Extension Schema Document
101.CAL XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF
XBRL Taxonomy Extension Definition Linkbase Document
101.LAB XBRL Taxonomy Extension Labels Linkbase Document
101.PRE
XBRL Taxonomy Extension Presentation Linkbase Document
126
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To The Board of Directors and Members of
Discovery Communications Holding, LLC:
In our opinion, the accompanying consolidated balance sheet and the related consolidated statements of operations, of changes
in members’ equity and of cash flows, present fairly, in all material respects, the financial position of Discovery Communications
Holding, LLC (Successor Company) and its subsidiaries at December 31, 2007 and the results of their operations and their cash flows
for the period from May 15, 2007 through December 31, 2007 in conformity with accounting principles generally accepted in the
United States of America. These financial statements are the responsibility of the Company’s management. Our responsibility is to
express an opinion on these financial statements based on our audit. We conducted our audit of these statements in accordance with
the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting
principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We
believe that our audit provides a reasonable basis for our opinion.
/s/ PricewaterhouseCoopers LLP
McLean, Virginia
February 14, 2008
127
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To The Board of Directors and Stockholders of
Discovery Communications, Inc:
In our opinion, the accompanying consolidated statements of operations, of changes in stockholders’ deficit and of cash flows,
present fairly, in all material respects, the results of operations and cash flows of Discovery Communications, Inc. (Predecessor
Company) and its subsidiaries for the period from January 1, 2007 to May 14, 2007 in conformity with accounting principles generally
accepted in the United States of America. These financial statements are the responsibility of the Company’s management. Our
responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit of these statements in
accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we
plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
As discussed in Note 15 to the consolidated financial statements, the Company changed the manner in which it accounts for
uncertain tax positions effective January 1, 2007.
/s/ PricewaterhouseCoopers LLP
McLean, Virginia
February 14, 2008
128
DISCOVERY COMMUNICATIONS HOLDING, LLC
CONSOLIDATED BALANCE SHEET
Successor
As of
December 31, 2007
(Amounts in millions,
except unit amounts)
ASSETS
Current assets:
Cash and cash equivalents .............................................................................................................................. $
Receivables, less allowance of $22 ................................................................................................................
Inventories......................................................................................................................................................
Content rights, net ..........................................................................................................................................
Deferred income taxes....................................................................................................................................
Prepaid expenses and other current assets......................................................................................................
Total current assets ..................................................................................................................................................
Investments ..............................................................................................................................................................
Noncurrent content rights, net..................................................................................................................................
Deferred launch incentives ......................................................................................................................................
Property and equipment, net ....................................................................................................................................
Goodwill ..................................................................................................................................................................
Intangible assets, net ................................................................................................................................................
Other noncurrent assets............................................................................................................................................
Total assets............................................................................................................................................................... $
LIABILITIES AND MEMBERS’ EQUITY
Current liabilities:
Accounts payable and accrued liabilities........................................................................................................ $
Accrued payroll and employee benefits .........................................................................................................
Content rights payable....................................................................................................................................
Launch incentives payable .............................................................................................................................
Income taxes payable .....................................................................................................................................
Deferred revenues...........................................................................................................................................
Current portion of long-term incentive plan liability......................................................................................
Current portion of long-term debt ..................................................................................................................
Other current liabilities...................................................................................................................................
Total current liabilities.............................................................................................................................................
Derivative financial instruments, less current portion .............................................................................................
Content rights payable, less current portion.............................................................................................................
Launch incentives payable, less current portion ......................................................................................................
Long-term debt ........................................................................................................................................................
Deferred income taxes .............................................................................................................................................
Other noncurrent liabilities ......................................................................................................................................
Total liabilities .........................................................................................................................................................
Commitments and contingencies (Note 12)
Redeemable interests in subsidiaries........................................................................................................................
Members’ equity:
Members’ units (51,119 units issued, less 13,319 units repurchased and retired)..........................................
Retained earnings ...........................................................................................................................................
Accumulated other comprehensive loss .........................................................................................................
Total members’ equity .............................................................................................................................................
Total liabilities and members’ equity....................................................................................................................... $
The accompanying notes are an integral part of these consolidated financial statements.
129
45
742
10
79
104
97
1,077
101
1,048
243
397
4,870
182
42
7,960
268
184
56
1
24
78
141
32
66
850
49
2
6
4,109
11
176
5,203
49
2,533
185
(10)
2,708
7,960
DISCOVERY COMMUNICATIONS HOLDING, LLC
CONSOLIDATED STATEMENTS OF OPERATIONS
Revenues:
Distribution................................................................................................................... $
Advertising ...................................................................................................................
Other.............................................................................................................................
Total revenues........................................................................................................................
Operating costs and expenses:
Cost of revenues, excluding depreciation and amortization listed below.....................
Selling, general and administrative ..............................................................................
Depreciation and amortization expense........................................................................
Asset impairments ........................................................................................................
Exit and restructuring costs ..........................................................................................
Gain on business disposition ........................................................................................
Total operating costs and expenses........................................................................................
Operating income...................................................................................................................
Other (expense) income:
Equity in earnings of unconsolidated affiliates ............................................................
Realized and unrealized (losses) gains from non- hedged derivative
instruments, net........................................................................................................
Minority interests .........................................................................................................
Interest expense, net .....................................................................................................
Other, net......................................................................................................................
Total other expense, net .........................................................................................................
Income from continuing operations before income taxes ......................................................
Provision for income taxes.....................................................................................................
Income from continuing operations .......................................................................................
Loss from discontinued operations, net of tax .......................................................................
Net income............................................................................................................................. $
The accompanying notes are an integral part of these consolidated financial statements.
Successor
May 15, 2007
through
December 31, 2007
Predecessor
January 1, 2007
through
May 14, 2007
(Amounts in millions)
930
875
223
2,028
792
823
83
—
9
(135)
1,572
456
5
(11)
(7)
(180)
(1)
(194)
262
(25)
237
(52)
185
$
$
547
470
82
1,099
375
473
48
26
11
—
933
166
4
2
(1)
(69)
—
(64)
102
(52)
50
(13)
37
130
DISCOVERY COMMUNICATIONS HOLDING, LLC
CONSOLIDATED STATEMENTS OF CASH FLOWS
Successor
May 15, 2007
through
December 31, 2007
Predecessor
January 1, 2007
through
May 14, 2007
Operating Activities
Net income............................................................................................................................. $
Adjustments to reconcile net income to cash provided by (used in) operating activities:
Depreciation and amortization expense........................................................................
Amortization of deferred launch incentives and representation rights .........................
Asset impairments ........................................................................................................
Gain on business disposition ........................................................................................
Provision for losses on receivables...............................................................................
Long-term incentive plan expense................................................................................
Equity in earnings of unconsolidated affiliates ............................................................
Deferred income taxes..................................................................................................
Realized and unrealized losses (gains) from non- hedged derivative
instruments, net........................................................................................................
Minority interests .........................................................................................................
Other charges (income) ................................................................................................
Changes in operating assets and liabilities, net of business acquisitions and dispositions:
Receivables...................................................................................................................
Inventories....................................................................................................................
Content rights, net ........................................................................................................
Deferred launch incentives ...........................................................................................
Other assets ..................................................................................................................
Accounts payable and accrued liabilities......................................................................
Long-term incentive plan liability ................................................................................
Cash provided by (used in) operating activities .....................................................................
Investing Activities
Purchases of property and equipment ....................................................................................
Business acquisitions, net of cash acquired ...........................................................................
Redemption of interests in subsidiaries..................................................................................
Cash used in investing activities ............................................................................................
Financing Activities
Proceeds from issuance of long-term debt .............................................................................
Payments of long-term debt and capital leases ......................................................................
Deferred financing fees..........................................................................................................
Repurchase of members’ interest...........................................................................................
Other financing activities, net ................................................................................................
Cash (used in) provided by financing activities .....................................................................
Effect of exchange rate changes on cash and cash equivalents..............................................
Change in cash and cash equivalents .....................................................................................
Cash and cash equivalents, beginning of period ....................................................................
Cash and cash equivalents, end of period .............................................................................. $
The accompanying notes are an integral part of these consolidated financial statements.
131
(Amounts in millions)
185
$
83
58
28
(135)
—
78
(5)
(71)
11
7
2
(46)
22
111
(26)
28
120
(76)
374
(56)
(306)
—
(362)
1,286
(12)
(5)
(1,284)
(17)
(32)
3
(17)
62
45
$
37
51
37
26
—
2
63
(4)
11
(2)
1
(4)
(29)
5
(3)
(198)
(24)
(93)
(8)
(132)
(25)
—
(44)
(69)
211
(2)
—
—
(2)
207
4
10
52
62
DISCOVERY COMMUNICATIONS HOLDING, LLC
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ DEFICIT
AND MEMBERS’ EQUITY
Predecessor:
Balance as of December 31, 2006............................................ $
Net income for the period January 1, 2007 through
May 14, 2007..................................................................
Foreign currency translation adjustments, net of
tax of $5..........................................................................
Unrealized gain on securities, net of tax of $1 ....................
Comprehensive income............................................................
Cumulative effect for the adoption of FIN 48..........................
Additional
Paid-in
Capital/
Members’
Equity
Retained
(Deficit)
Earnings
Accumulated
Other
Comprehensive
Income
(Loss)
Total
Stockholders’
Deficit/
Members’
Equity
(Amounts in millions)
21 $
(306) $
24 $
(261)
—
—
—
—
—
37
—
—
—
(5)
—
8
1
—
—
37
8
1
46
(5)
Balance as of May 14, 2007..................................................... $
21 $
(274) $
33 $
(220)
Successor:
Formation of Successor Company Pushdown of investor
basis..................................................................................... $
Net income for the period May 15, 2007 through
December 31, 2007.........................................................
Foreign currency translation adjustments, net of
tax of $4..........................................................................
Unrealized gain on securities, net of tax of $2 ....................
Changes from hedging activities, net of tax of $12.............
Comprehensive income............................................................
Repurchase of members’ interest.............................................
4,392 $
— $
— $
4,392
—
—
—
—
—
(1,859)
185
—
—
—
—
—
7
3
(20)
—
185
7
3
(20)
175
(1,859)
2,708
Balance as of December 31, 2007............................................ $
2,533
$
185 $
(10) $
The accompanying notes are an integral part of these consolidated financial statements.
132
DISCOVERY COMMUNICATIONS HOLDING, LLC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION
Description of Business
Discovery Communications Holding, LLC (“Discovery” or the “Company”) is a global media and entertainment company that
provides original and purchased cable and satellite television programming across multiple platforms in the United States and over
170 other countries. Discovery also develops and sells proprietary merchandise, other products and educational product lines in the
United States and internationally. Discovery operates through three divisions: (1) U.S. Networks, (2) International Networks, and
(3) Commerce and Education.
Basis of Presentation
Discovery was formed through a conversion completed by Discovery Communications, Inc. (the predecessor entity to
Discovery Communications Holding, LLC, and not the current registrant) (“DCI” or “the Predecessor Company”) on May 14, 2007.
As part of the conversion, DCI became Discovery Communications, LLC (“DCL”), a wholly-owned subsidiary of Discovery, and the
former shareholders of DCI, including Cox Communications Holdings, Inc. (“Cox”), Advance/Newhouse Programming Partnerships,
and Discovery Holding Company (“DHC”) became members of Discovery. Subsequent to this conversion, each of the members of
Discovery held the same ownership interests in Discovery as their previous capital stock ownership interest had been in DCI.
The formation of Discovery required “pushdown” accounting and each shareholder’s basis has been pushed down to Discovery.
The pushdown of the investors’ bases resulted in the recording of approximately $4.6 billion of additional goodwill, which had been
previously recorded on the investors’ books. No other basis differentials existed on the investors’ books; therefore, no other assets or
liabilities were adjusted. The application of push down accounting represents the termination of the predecessor reporting entity, DCI,
and the creation of the successor reporting entity, Discovery. Accordingly, the results for the year ended December 31, 2007 are
required to be presented as two distinct periods. The “Predecessor” period refers to the period from January 1, 2007 through May 14,
2007, and the “Successor” period refers to the period from May 15, 2007 through December 31, 2007. Accordingly, a vertical black
line is shown to separate the Company financial statements from those of the Predecessor Company for the period January 1, 2007
through May 14, 2007. As the entire pushdown was associated with non-amortizable goodwill, there was no adjustment to the income
statement during the Successor period as a result of this transaction.
Subsequent to the formation of Discovery, Cox exchanged its 25% ownership interest in Discovery for all of the capital stock of
a subsidiary of Discovery that held the Travel Channel and travelchannel.com (collectively, the “Travel Business”) and approximately
$1.3 billion in cash. Discovery retired the membership interest previously owned by Cox. The distribution of the Travel Business,
which was valued at $575 million, resulted in a $135 million tax-free gain included in continuing operations. The gain was net of
$280 million in reporting unit goodwill and $160 million in net assets. The net impact to goodwill as a result of the pushdown of
investor basis and disposition of the Travel Business was $4.3 billion.
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of Consolidation
The consolidated financial statements include the accounts of all majority-owned and controlled subsidiaries. In addition, the
Company evaluates its relationships with other entities to identify whether they are variable interest entities as defined by Financial
Accounting Standards Board (“FASB”) Interpretation No. 46, Consolidation of Variable Interest Entities, an Interpretation of ARB
No. 51, as revised in December 2003 (“FIN 46R”) and to assess whether it is the primary beneficiary of such entities. Variable Interest
Entities (“VIEs”) are generally entities that lack sufficient equity to finance their activities without additional financial support from
other parties or whose equity holders possess rights not proportionate to their ownership. The equity method of accounting is used for
affiliates over which the Company exercises significant influence but does not control.
All inter-company accounts and transactions have been eliminated in consolidation.
Use of Estimates
The preparation of financial statements in accordance with generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities
at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting periods. Actual results
may differ from those estimates and could have a material impact on the consolidated financial statements.
133
Recent Accounting Pronouncements
In February 2007, the FASB issued Statement of Financial Accounting Standards No. 159, The Fair Value Option for Financial
Assets and Financial Liabilities — including an amendment of FASB Statement No. 115 (“FAS 159”). FAS 159 gives entities the
irrevocable option to carry most financial assets and liabilities at fair value, with changes in fair value recognized in earnings.
FAS 159 is effective for the Company as of the beginning of the Company’s 2008 fiscal year. The Company expects to adopt fair
value accounting for its equity investment in HSWi (see Note 4). The impact could be material to the financial statements depending
upon changes in fair value. The Company is currently assessing the potential effect of FAS 159 on its other assets and liabilities.
In September 2006, the FASB issued Statement of Financial Accounting Standards No. 157, Fair Value Measurements
(“FAS 157”). FAS 157 defines fair value and establishes a framework to make the measurement of fair value in generally accepted
accounting principles more consistent and comparable. FAS 157 requires expanded disclosures about the extent to which fair value is
used to measure assets and liabilities, the methods and assumptions used to measure fair value and the effect of fair value measures on
earnings. FAS 157 will be effective for the Company’s 2008 fiscal year. The Company is currently assessing the potential effect of
FAS 157 on its financial statements.
In December 2007, the FASB issued Statement of Financial Accounting Standards No. 141 (revised 2007), Business
Combinations (“FAS 141R”). FAS 141R replaces Statement of Financial Accounting Standards No. 141, Business Combinations
(“FAS 141”), although it retains the fundamental requirement in FAS 141 that the acquisition method of accounting be used for all
business combinations. FAS 141R establishes principles and requirements for how the acquirer in a business combination
(a) recognizes and measures the assets acquired, liabilities assumed and any non-controlling interest in the acquiree, (b) recognizes
and measures the goodwill acquired in a business combination or a gain from a bargain purchase and (c) determines what information
to disclose regarding the business combination. FAS 141R applies prospectively to business combinations for which the acquisition
date is on or after the beginning of the Company’s 2009 fiscal year.
In December 2007, the FASB issued Statement of Financial Accounting Standards No. 160, Non-controlling Interests in
Consolidated Financial Statements (“FAS 160”). FAS 160 establishes accounting and reporting standards for the non-controlling
interest in a subsidiary, commonly referred to as minority interest. Among other matters, FAS 160 requires (a) the non-controlling
interest be reported within equity in the balance sheet and (b) the amount of consolidated net income attributable to the parent and to
the non-controlling interest to be clearly presented in the statement of income. FAS 160 is effective for the Company’s 2009 fiscal
year. FAS 160 is to be applied prospectively, except for the presentation and disclosure requirements, which shall be applied
retrospectively for all periods presented. The Company is currently assessing the potential effect of FAS 160 on its financial
statements.
Revenue Recognition
The Company derives revenues from three primary sources: (1) distribution revenues from cable system and satellite operators
(distributors), (2) advertising revenues for commercial spots aired on the Company’s networks and websites), and (3) other revenues,
which is largely e-commerce and educational sales.
Distribution revenues are recognized over the service period, net of launch incentives and other vendor consideration.
Advertising revenues are recorded net of agency commissions and audience deficiency liabilities in the period advertising spots are
broadcast. E-commerce and educational product revenues are recognized either at the point-of-sale or upon product shipment.
Educational service sales are generally recognized ratably over the term of the agreement.
Advertising Costs
The Company expenses advertising costs as incurred. Advertising costs of $108 million and $72 million were incurred from
May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively.
Cash and Cash Equivalents
Highly liquid investments with original maturities of ninety days or less are recorded as cash equivalents. Restricted cash of
$8 million is included in other current assets as of December 31, 2007. Book overdrafts representing outstanding checks in excess of
funds on deposit are recorded as a component of accounts payable and totaled $11 million as of December 31, 2007.
134
Derivative Financial Instruments
Statement of Financial Accounting Standards No. 133, Accounting for Derivative Instruments and Hedging Activities,
(“FAS 133”), requires every derivative instrument to be recorded on the balance sheet at fair value as either an asset or a liability. The
statement also requires that changes in the fair value of derivatives be recognized currently in earnings unless specific hedge
accounting criteria are met. The Company uses financial instruments designated as cash flow hedges. The effective changes in fair
value of derivatives designated as cash flow hedges are recorded in accumulated other comprehensive income (loss). Amounts are
reclassified from accumulated other comprehensive income (loss) as interest expense is recorded for debt. The Company uses the
cumulative dollar offset method to assess effectiveness. To be highly effective, the ratio calculated by dividing the cumulative change
in the value of the actual swap by the cumulative change in the hypothetical swap must be between 80% and 125%. The ineffective
portion of a derivative’s change in fair value is immediately recognized in earnings. The Company uses derivatives instruments
principally to manage the risk associated with the movements of foreign currency exchange rates and changes in interest rates that will
affect the cash flows of its debt transactions. Refer to Note 16 for additional information regarding derivative instruments held by the
Company and risk management strategies.
Inventories
Inventories are carried at the lower of cost or market. Cost is determined using the weighted average cost method.
Content Rights
Costs incurred in the direct production, co-production or licensing of content rights are capitalized and stated at the lower of
unamortized cost, fair value, or net realizable value. The Company evaluates the net realizable value of content by considering the fair
value of the underlying produced and co-produced content and the net realizable values of the licensed content quarterly.
The costs of produced and co-produced content airing on the Company’s networks are capitalized and amortized based on the
expected realization of revenues, resulting in an accelerated basis over four years for developed networks (Discovery Channel, TLC
and Animal Planet) in the United States, and a straight-line basis over no longer than five years for developing networks (all other
networks in the United States) and all networks in the International division. The cost of licensed content is capitalized and amortized
over the term of the license period based on the expected realization of revenues, resulting in an accelerated basis for developed
networks in the United States, and a straight-line basis for all International Networks, developing networks in the United States and
educational ventures. The costs of content for electronic, video and hardcopy educational supplements are amortized on a straight-line
basis over a three to five year period.
All produced and co-produced content is classified as long-term. The portion of the unamortized licensed content balance that
will be amortized within one year is classified as a current asset. The Company’s co-production arrangements generally represent the
sharing of production cost. The Company records its share of costs gross and records no amounts for the portion of costs borne by the
other party as the Company does not share any associated economics of exploitation.
Property and Equipment
Property and equipment are stated at cost less accumulated depreciation. Depreciation is recognized on a straight-line basis over
the estimated useful lives of three to seven years for equipment, furniture and fixtures, five to forty years for building structure and
construction, and six to twelve years for satellite transponders. Leasehold improvements are amortized on a straight-line basis over the
lesser of their estimated useful lives or the terms of the related leases, beginning on the date the asset is put into use. Equipment under
capital lease represents the present value of the minimum lease payments at the inception of the lease, net of accumulated
depreciation.
Capitalized Software Costs
All capitalized software costs are for internal use. Capitalization of costs occurs during the application development stage. Costs
incurred during the pre and post implementation stages are expensed as incurred. Capitalized costs are amortized on a straight-line
basis over their estimated useful lives of one to five years. Unamortized capitalized costs totaled $57 million at December 31, 2007.
Software costs of $9 million and $7 million were capitalized from May 15, 2007 through December 31, 2007 and from January 1,
2007 through May 14, 2007, respectively. Amortization of capitalized software costs totaled $13 million and $7 million from May 15,
2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively. There were no write-offs for
capitalized software costs during 2007.
135
Recoverability of Long-Lived Assets, Goodwill, and Intangible Assets
The Company annually assesses the carrying value of its acquired intangible assets, including goodwill, and its other long-lived
assets, including deferred launch incentives, to determine whether impairment may exist, unless indicators of impairment become
evident requiring immediate assessment. Goodwill impairment is identified by comparing the fair value of the reporting unit to its
carrying value. If the fair value of the reporting unit is less than its carrying value, an impairment loss is recorded to the extent that the
implied fair value of the goodwill within the reporting unit is less than its carrying value. Intangible assets and other long-lived assets
are grouped for purposes of evaluating recoverability at the lowest level for which independent cash flows are identifiable. If the
carrying amount of an intangible asset, long-lived asset, or asset grouping exceeds its fair value, an impairment loss is recognized. Fair
values for reporting units, goodwill and other asset groups are determined based on discounted cash flows, market multiples, or
comparable assets as appropriate. During the Predecessor period, DCI recorded asset impairments of $26 million for education assets
related to its consumer business. During the Successor period, the Company recorded a $28 million write-off of leasehold
improvements related to store closures which is included in loss from discontinued operations.
The determination of recoverability of goodwill and other intangibles and long-lived assets requires significant judgment and
estimates regarding future cash flows, fair values, and the appropriate grouping of assets. Such estimates are subject to change and
could result in impairment losses being recognized in the future. If different reporting units, asset groupings, or different valuation
methodologies had been used, the impairment test results could have differed.
Deferred Launch Incentives
Consideration issued to cable and satellite distributors in connection with the execution of long-term network distribution
agreements is deferred and amortized on a straight-line basis as a reduction to revenue over the terms of the agreements. Obligations
for fixed launch incentives are recorded at the inception of the agreement. Following the renewal of a distribution agreement, the
remaining deferred consideration is amortized over the extended period. Amortization of deferred launch incentives and interest on
unpaid deferred launch incentives was $61 million and $39 million from May 15, 2007 through December 31, 2007 and from
January 1, 2007 through May 14, 2007, respectively. During 2007, in connection with the settlement of terms under a pre-existing
distribution agreement, Discovery completed negotiations for the renewal of long-term distribution agreements for certain of its U.K.
networks and paid a distributor $196 million, most of which is being amortized over a five year period.
Foreign Currency Translation
The Company’s foreign subsidiaries’ assets and liabilities are translated at exchange rates in effect at the balance sheet date,
while results of operations are translated at average exchange rates for the respective periods. The resulting translation adjustments are
included as a separate component of stockholders’ deficit/members’ equity in accumulated other comprehensive income (loss).
Intercompany accounts of a trading nature are revalued at exchange rates in effect at each month end and are included as part of
operating income in the consolidated Statements of Operations.
Long-term Incentive Plans
Under the Company’s long-term incentive plans, eligible employees receive cash settled unit awards indexed to the price of
Class A DHC stock. As the units are indexed to the equity of another entity, the Company treats the units similar to a derivative, by
determining their fair value each reporting period. The Company attributes compensation expense for the new awards on a straight-
line basis; the Company attributes compensation expense for the initial grant of partially vested units by continuing to apply the FASB
Interpretation No. 28, Accounting for Stock Issued to Employees (“FIN 28”) model that was utilized over the awards’ original vesting
periods. Once units are fully vested, the Company recognizes all mark-to-market adjustments to fair value in each period as
compensation expense. In March 2005, the Securities and Exchange Commission (the “SEC”) issued Staff Accounting
Bulletin No. 107, Share-Based Payment (“SAB 107”), regarding the classification of compensation expense associated with share-
based payment awards. By applying the provisions of SAB 107, all long term incentive compensation expense is recorded as a
component of selling, general and administrative expenses.
The Company classifies as a current liability the lesser of 100% of the intrinsic value of the units that are vested or will become
vested within one year or the Black-Scholes value of units that have been attributed. Upon voluntary termination of employment, the
Company distributes 100% of unit benefits if employees agree to certain provisions. Prior to a plan amendment in August 2007, the
Company classified as a current liability 75% of the intrinsic value of vested units or units vesting within one year, as this amount
corresponded to the value potentially payable should all participants separate from the Company. Upon voluntary termination of
employment, the Company distributed 75% of unit benefits. The remainder was paid at the one-year anniversary of termination date.
The August 2007 plan amendment eliminated the deferral of the final 25%. As such, employees are paid 100% of their vested amount
upon separation from the Company.
136
Redeemable Interests in Subsidiaries
For those instruments with an estimated redemption value, redeemable interests in subsidiaries are accreted or amortized to an
estimated redemption value ratably over the period to the redemption date. Accretion and amortization are recorded as a component of
minority interest expense. For instruments with a specified rate of return, DCI records interest expense as incurred. Cash receipts and
payments for the sale or purchase of redeemable interests in subsidiaries are included as a component of investing cash flows.
Minority Interests
In addition to the accretion and amortization on redeemable minority interests, the Company records minority interest expense
for the portion of the earnings of consolidated entities which are applicable to the minority interest partners.
Treasury Units
Treasury units are accounted for using the cost method by DCI, the Predecessor. The repurchased units are held in treasury and
are presented as if retired. There was no treasury unit activity from January 1, 2007 through May 14, 2007. Discovery, the Successor,
purchased and retired the membership units owned by Cox. (Refer to Note 1 Description of Business and Basis of Presentation.)
Discontinued Operations
In determining whether a group of assets disposed of should be presented as a discontinued operation, the Company makes a
determination as to whether the group of assets being disposed of comprises a component of the entity, which requires cash flows that
can be clearly distinguished from the rest of the entity. The Company also determines whether the cash flows associated with the
group of assets have been or will be significantly eliminated from the ongoing operations of the Company as a result of the disposal
transaction and whether the Company has no significant continuing involvement in the operations of the group of assets after the
disposal transaction. If these determinations can be made affirmatively, the results of operations of the group of assets being disposed
of (as well as any gain or loss on the disposal transaction) are aggregated for separate presentation apart from continuing operating
results of the Company in the consolidated financial statements. The Company has elected not to segregate the cash flows from
discontinued operations in its presentation of the Statements of Cash Flows.
Income Taxes
Income taxes are recorded using the asset and liability method of accounting for income taxes. Deferred income taxes reflect the
net tax effect of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the
amounts used for income tax purposes. A valuation allowance is provided for deferred tax assets if it is more likely than not such
assets will be unrealized.
Effective January 1, 2007, DCI adopted FASB Interpretation No. 48, Accounting for Uncertainty in Income Taxes, an
interpretation of FASB Statement No. 109 (“FIN 48”). FIN 48 clarifies the accounting for uncertainty in income taxes recognized in a
company’s financial statements, and prescribes a recognition threshold and measurement attribute for the financial statement
recognition and measurement of a tax position taken or expected to be taken in a tax return. In instances where the Company has taken
or expects to take a tax position in its tax return and the Company believes it is more likely than not that such tax position will be
upheld by the relevant taxing authority upon settlement, the Company may record the benefits of such tax position in its consolidated
financial statements. The tax benefit to be recognized is measured as the largest amount of benefit that is greater than 50% likely of
being realized upon ultimate settlement. Upon adoption of FIN 48, DCI recorded a $5 million net tax liability recorded directly to
accumulated deficit.
3. SUPPLEMENTAL DISCLOSURES TO CONSOLIDATED STATEMENTS OF CASH FLOWS
Successor
May 15, 2007
through
December 31, 2007
Predecessor
January 1, 2007
through
May 14, 2007
(Amounts in millions)
Cash paid for acquisitions:
Fair value of assets acquired ..................................................... $
Fair value of liabilities assumed................................................
Cash paid for business acquisitions, net of cash acquired ......... $
Cash paid for interest................................................................. $
Cash paid for income taxes ....................................................... $
419
(113)
306
180
58
$
$
$
$
—
—
—
78
17
137
4. BUSINESS ACQUISITIONS
On December 17, 2007, Discovery completed its acquisition of HowStuffWorks.com (“HSW”), an on-line source of
explanations of how the world actually works. This acquisition provides an additional platform for Discovery’s library of video
content and positions its brands as a hub for satisfying curiosity on both television and on-line. The results of operations have been
included in the consolidated financial statements since December 17, 2007. The aggregate purchase price was $265 million, including
$15 million of transaction costs. The Company also assumed net working capital of $1 million, content of $9 million, and deferred tax
liabilities of $45 million. As of December 31, 2007, $5 million of the purchase price has not yet been paid. Of the $270 million of
acquired intangibles, $96 million was ascribed to intangibles subject to amortization with useful lives between two and five years and
the balance of $174 million to non-tax deductible goodwill. Acquired intangibles include trademarks, customer lists, and other items
with weighted average useful lives of four years. The Company funded the purchase through additional borrowings under its credit
facilities. HSW’s content is highly ranked by the world’s leading search engines and provides a natural link to the Company’s video
library. The purchase provides the Company with an expanded platform for content, additional ad sales outlet, and brand
enhancement.
As part of the transaction, Discovery acquired approximately 49.5% of HSW International, Inc. (“HSWi”) outstanding shares,
resulting in an investment balance of $79 million. Discovery has gained voting rights which are capped at 45% of the outstanding
votes, three non-controlling board seats and certain other governance rights. As a result of its noncontrolling interest, the Company has
recorded its investment in HSWi under the equity method. Discovery will hold approximately 77% of these shares over a period of at
least one to two years. Per terms of the agreement, the Company may distribute the HSWi stock or sell and distribute substantially all
of the proceeds to former HSW shareholders. The Company initially recorded a liability of $54 million at closing, which represents its
estimated obligation to the HSW shareholders. The Company has estimated the fair value of its investment and associated liability
with information from an investment bank. The Company will adjust the liability each period to fair value through adjustments to
earnings. The valuation considers forecasted operating results and market valuation factors. The estimated liability at December 31,
2007 is unchanged from December 17, 2007. HSWi has a perpetual royalty free license to exploit HSW content in certain foreign
markets.
On July 31, 2007, the Company acquired Treehugger.com, an eco-lifestyle website for $10 million. As of December 31, 2007,
$2 million of this purchase price has not yet been paid. The results of operations have been included in the consolidated financial
statements since that date. The acquisition furthers the Company’s goal of developing original programming related to the
environment, sustainable development, conservation and organic living. The Company also has certain contingent considerations in
connection with this acquisition payable in the event specific business metrics are achieved totaling up to $6 million over two years,
which could result in the recording of additional goodwill.
Subsequent to the formation of Discovery, the Company acquired an additional 5% interest in Animal Planet L.P. (“APLP”)
from Cox for $37 million. This transaction increased the Company’s ownership interest in APLP from 80% to 85% and has been
recorded as a step acquisition. The $37 million has been recorded as brand intangibles of $7 million, affiliate relationships of
$10 million, and goodwill of $20 million. The brand intangibles and affiliate relationships will be amortized over ten years.
The following table summarizes the combined estimated fair values of the assets acquired and the liabilities assumed at the dates
of acquisition in 2007 for HSW, Animal Planet additional 5% interest and Treehugger.com. The HSW fair value allocation of assets
and liabilities is preliminary because the acquisition closed December 17, 2007 and the fair value determination of assets and
liabilities are subject to finalization.
Asset (Liability)
Current assets and content............................................................................. $
Investment in HSWi stock.............................................................................
Other tangible assets .....................................................................................
Finite-lived intangibles (including brand names, customer lists and
trademarks)...............................................................................................
Goodwill........................................................................................................
Liabilities assumed........................................................................................
Deferred taxes ...............................................................................................
Estimated redemption liability to HSW shareholders ...................................
Cash paid, net of cash acquired..................................................................... $
HSW, Animal Planet and
Treehugger, Combined
(Amounts in millions)
23
79
1
119
198
(15)
(45)
(54)
306
138
During February 2006, DCI acquired 98% of DMAX (formerly known as XXP), a free-to-air network in Germany for
$60 million primarily in cash. The results of operations have been included in the consolidated financial statements since that date.
The acquisition of a free-to-air network is intended to support strengthening global presence. During 2007, Discovery acquired the
remaining 2% in conjunction with the return of purchase escrow balances, for a net cash return amount of $8 million.
In 2006, DCI acquired Petfinder.com, a facilitator of pet adoptions and PetsIncredible, a producer and distributor of pet-training
videos. During 2007, the former owners earned payment of certain contingent consideration in connection with this acquisition,
resulting in the addition of $11 million in goodwill.
In 2006 DCI also acquired Academy123, Inc., a provider of on-line supplemental, educational content focusing largely on
mathematics and sciences. In May 2007, Discovery recorded an asset impairment of $21 million, including $12 million of goodwill,
for goodwill and intangible assets established during 2006 related to Academy 123, Inc. The business had not been integrated into the
education reporting unit, and management decided to scale back its education business to consumers
5. DISCONTINUED OPERATIONS
Following a comprehensive strategic review of its businesses, the Company decided to close its 103 mall based and stand alone
Discovery Stores (Retail) in the third quarter of 2007. The Company will continue to leverage its products through retail arrangements
and its e-commerce platform. As there is no continuing involvement in the retail stores or significant migration of retail customers to
e-commerce, the results of the Retail business are accounted for as discontinued operations in the consolidated financial statements for
the periods presented herein, in accordance with Statement of Financial Accounting Standards No. 144, Accounting for the
Impairment and Disposal of Long-lived Assets (“FAS 144”).
The following amounts related to Retail have been segregated from continuing operations and included in loss from
discontinued operations in the consolidated statements of income:
Revenue ........................................................................................... $
Loss from discontinued operations before income taxes ................. $
Loss from discontinued operations, net of tax ................................. $
Successor
May 15, 2007
through
December 31, 2007
Predecessor
January 1, 2007
through
May 14, 2007
(Amounts in millions)
30
(81)
(52)
$
$
$
27
(18)
(13)
No interest expense was allocated to discontinued operations for the periods presented herein since there was no debt
specifically attributable to discontinued operations or required to be repaid following the closure of the retail stores. For the Successor
period, the loss from discontinued operations includes $31 million in lease terminations and other exit costs, $9 million for severance
and other employee-related costs, and $28 million in asset impairment charges, along with normal business operations. Summarized
balance sheet information for discontinued operations for Retail is as follows:
Current assets.................................................................................... $
Total assets ....................................................................................... $
Current liabilities .............................................................................. $
Total liabilities.................................................................................. $
—
—
(6)
(6)
Successor
December 31, 2007
(Amounts in millions)
139
6. CONTENT RIGHTS
Content Rights
Produced content rights:
Completed ............................................................................... $
In-process................................................................................
Co-produced content rights:
Completed ...............................................................................
In-process................................................................................
Licensed content rights:
Acquired..................................................................................
Prepaid ....................................................................................
Content rights, at cost .......................................................................
Accumulated amortization................................................................
Content rights, net.............................................................................
Less: current portion.........................................................................
Non-current portion .......................................................................... $
Successor
December 31, 2007
(Amounts in millions)
1,347
195
499
54
209
22
2,326
(1,199)
1,127
(79)
1,048
Amortization of content rights is recorded as a component of cost of revenues and was $558 million and $257 million from
May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively. Amortization of content
rights includes incremental amortization for certain programs to net realizable value of $172 million and $2 million from May 15,
2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively. The $172 million of incremental
amortization includes an impairment charge of $129 million at U.S. Networks, where new programming leadership evaluated the
networks’ programming portfolio assets and identified certain programming which no longer fit the go forward strategy of the
network. The Company wrote off those assets no longer intended for use.
The Company estimates that approximately 96% of unamortized costs of content rights at December 31, 2007 will be amortized
within the next three years. The Company expects to amortize $434 million of unamortized content rights, not including in-process,
not released, and prepaid productions, during the next twelve months.
7. PROPERTY AND EQUIPMENT
Property and Equipment
Successor
December 31, 2007
(Amounts in millions)
Equipment and software.................................................................... $
Land ..................................................................................................
Buildings...........................................................................................
Furniture, fixtures, leasehold improvements and other.....................
Assets in progress .............................................................................
Property and equipment, at cost ........................................................
Accumulated depreciation and amortization.....................................
Property and equipment, net ............................................................. $
479
29
154
151
14
827
(430)
397
The cost and accumulated depreciation of equipment under capital leases was $53 million at December 31, 2007. Depreciation
and amortization of property and equipment, including equipment under capital lease was $57 million and $40 million from May 15,
2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively. Depreciation and amortization of
property and equipment for Retail discontinued operations was $3 million from January 1, 2007 through May 14, 2007, exclusive of
impairment write-downs.
140
8. GOODWILL AND INTANGIBLE ASSETS
Goodwill and Intangible Assets
Successor
December 31, 2007
(Amounts in millions)
Goodwill ............................................................................................ $
Trademarks, net of accumulated amortization of $2.......................... $
Customer lists, net of accumulated amortization of $77....................
Other, net of accumulated amortization of $77 .................................
Intangible assets, net.......................................................................... $
4,870
62
68
52
182
During 2007, changes in the net carrying amount of goodwill were as follows:
Reconciliation of net carrying amount of goodwill
(Amounts in millions)
Balance at January 1, 2007 (Predecessor)......................................... $
Impairment (Predecessor) (Note 4)...................................................
Translation (Predecessor) .................................................................
Push down of investor basis (Successor) (Note 1)............................
Disposals (Successor) (Note 1).........................................................
Acquisitions (Successor) (Note 4) ....................................................
Translation (Successor) ....................................................................
Balance at December 31, 2007 (Successor)...................................... $
365
(12)
2
4,591
(280)
198
6
4,870
In April 2007, DCI completed a strategic analysis of the Education business and does not expect to generate revenue from the
assets acquired from the Academy 123, Inc. acquisition. Goodwill of $12 million and intangible assets of $9 million were written-off
as a component of amortization expense.
Goodwill is not amortized. Trademarks are amortized on a straight-line basis over three to ten years. Customer lists are
amortized on a straight-line basis over the estimated useful lives of three to seven years. Non-compete assets are amortized on a
straight-line basis over the contractual term of one to seven years. Other intangibles are amortized on a straight-line basis over the
estimated useful lives of three to ten years. The weighted-average amortization period for intangible assets is 5.1 years.
Amortization of intangible assets totaled $22 million and $37 million from May 15, 2007 through December 31, 2007 and from
January 1, 2007 through May 14, 2007, respectively. The Company estimates that unamortized costs of intangible assets at
December 31, 2007 will be amortized over the next five years as follows: $53 million in 2008, $41 million in 2009, $37 million in
2010, $20 million in 2011, and $12 million in 2012.
141
9. INVESTMENTS
The following table outlines the Company’s less than wholly-owned ventures and the method of accounting during 2007:
Affiliates:
Joint Ventures with the BBC:
JV Programs LLC (“JVP”)
Joint Venture Network LLC (“JVN”)
Animal Planet Europe
Animal Planet Latin America
People & Arts Latin America
Animal Planet Asia
Animal Planet Japan
Animal Planet Canada
Other Ventures:
Animal Planet United States (Note 11)
Discovery Canada
Discovery Japan
Discovery Health Canada
Discovery Kids Canada
Discovery Civilization Canada
HSWi (Note 4)
Accounting
Method
Consolidated
Consolidated
Consolidated
Consolidated
Consolidated
Consolidated
Consolidated
Equity
Consolidated
Equity
Equity
Equity
Equity
Equity
Equity
Joint Ventures with the BBC
The Company and the BBC have formed several cable and satellite television network joint ventures, JVP, a venture to produce
and acquire factual-based content, and JVN, a venture to provide debt funding to these joint ventures.
In addition to its own funding requirements, the Company has assumed the BBC funding requirements, giving the Company
preferential cash distribution with these ventures. The Company controls substantially all of the BBC ventures and consolidates them
accordingly. As the BBC does not have risk of loss, no BBC cumulative losses were allocated to minority interest for consolidated
joint ventures with the BBC, and the Company recognizes both its and the BBC’s share of cumulative losses in the equity method
venture with the BBC. After December 31, 2006, JVP obtained a level of cumulative profitability. Minority interest expense of
$4 million and $1 million for the BBC’s share of earnings in JVP was recognized from May 15, 2007 through December 31, 2007 and
from January 1, 2007 through May 14, 2007, respectively.
Other Ventures
The Company is a partner in international joint venture cable and satellite television networks. The Company also acquired an
equity interest in HSWi stock as a result of its acquisition of HSW. DCI provided no funding to the equity ventures in 2007. At
December 31, 2007, the Company’s maximum exposure to loss as a result of its involvement with the equity joint ventures is the
$47 million investment book value and future operating losses, should they occur, of the equity joint ventures that the Company is
obligated to fund.
142
10. DEBT
$1.0 billion Term Loan A due quarterly December 2008 to October 2010........ $
$1.6 billion Revolving Loan, due October 2010 ................................................
€260 million Revolving Loan, due April 2009 ..................................................
$1.5 billion Term Loan B due quarterly September 2007 to May 2014.............
8.06% Senior Notes, semi-annual interest, due March 2008..............................
7.45% Senior Notes, semi-annual interest, due September 2009 .......................
8.37% Senior Notes, semi-annual interest, due March 2011..............................
8.13% Senior Notes, semi-annual interest, due September 2012 .......................
Floating Rate Senior Notes, semi-annual interest, due December 2012 ............
6.01% Senior Notes, semi-annual interest, due December 2015........................
£10 million Uncommitted Facility, due August 2008 ........................................
Obligations under capital leases .........................................................................
Other notes payable............................................................................................
Subtotal ..............................................................................................................
Less: current portion ..........................................................................................
Total long-term debt........................................................................................... $
Successor
December 31, 2007
(Amounts in millions)
1,000
338
94
1,492
180
55
220
235
90
390
9
37
1
4,141
(32)
4,109
In May 2007, Discovery entered into a $1.5 billion seven year term loan credit agreement. Borrowings under this agreement
bear interest at London Interbank Offered Rate (“LIBOR”) plus an applicable margin of 2.0% or the higher of (a) the Federal Funds
Rate plus 1/2 of 1% or (b) “prime rate” set by Bank of America plus an applicable margin of 1.0%. The Company capitalized
$5 million of deferred financing costs as a result of this transaction. At the end of 2007 there was $1.5 billion outstanding under the
term loan agreement (net of mandatory principal repayments) with a weighted average interest rate of 6.83%. The average interest rate
under this credit agreement was 7.44% for the period May 15, 2007 through December 31, 2007.
In September 2007, the Company’s United Kingdom subsidiary, Discovery Communications Europe Limited (“DCEL”)
executed a £10 million uncommitted facility to supplement working capital requirements. The facility is available through August 1,
2008 and is guaranteed by Discovery. At December 31, 2007 there was £4 million (approximately $9 million) outstanding under this
facility.
In March 2006, DCEL entered into a €70 million three year multicurrency revolving credit agreement (“U.K. credit agreement”)
which enables the Company to draw Euros and British Pounds. In April 2006, the U.K. credit agreement was amended and restated to
provide for syndication and to increase the revolving commitments to €260 million. The Company guarantees DCEL’s obligations
under the U.K. credit agreement. Borrowings under this agreement bear interest at LIBOR plus an applicable margin based on the
Company’s leverage ratios. The cost of the U.K. credit agreement also includes a fee on the revolving commitments (ranging from
0.1% to 0.3%) based on the Company’s leverage ratio. DCEL capitalized £1 million (approximately $1 million) of deferred financing
costs as a result of this transaction. At the end of 2007 there was £48 million (approximately U.S. $94 million) outstanding under the
multicurrency credit agreement with a weighted average interest rate of 6.75%. The interest rate averaged 7.05% and 6.42% from
May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively. The U.K. credit agreement
matures April 2009.
At the end of 2007 there was $1.3 billion outstanding ($1.0 billion Term A and $338 million Revolving Loan) under the facility
with a weighted average interest rate of 5.61%. The amount available under the facility was $1.2 billion, net of amounts committed for
standby letters of credit of $3 million issued. The average interest rate under the U.S. Credit Facility was 6.11% and 6.22% from
May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively. The Company’s debt
agreements have certain restrictions on the payment of dividends from subsidiaries.
The Company uses derivative instruments to modify its exposure to interest rate fluctuations on its debt. The Term Loans,
Revolving Facility, and Senior Notes contain covenants that require the Company to meet certain financial ratios and place restrictions
on the payment of dividends, sale of assets, borrowing level, mergers, and purchases of capital stock, assets, and investments.
143
Future principal payments under the current debt arrangements, excluding obligations under capital leases and other notes
payable, are as follows: $266 million in 2008, $539 million in 2009, $915 million in 2010, $235 million in 2011, $340 million in 2012
and $1.8 billion thereafter. Of the $266 million of principal payments due in 2008, $243 million is excluded from the current portion
of long-term debt as of December 31, 2007 because the Company has the intent and ability to refinance its obligations on a long-term
basis.
Future minimum payments under capital leases are as follows: $9 million in 2008 and 2009, $7 million in 2010, $6 million in
2011, $3 million in 2012, and $10 million thereafter.
11. REDEEMABLE INTERESTS IN SUBSIDIARIES
Animal Planet LP
As of December 31, 2006, one of the DCI’s stockholders held 44,000 senior preferred partnership units of Animal Planet LP
(“APLP”) that had a redemption value of $44 million and carried a rate of return ranging from 8.75% to 13%. APLP’s senior preferred
partnership units were called by DCI in January 2007 for $44 million plus accrued interest of $1 million. Preferred returns were
recorded as a component of interest expense based on a constant rate of return of 10.75% through the full term and aggregated
$5 million in 2006. DCI reversed $5 million of accrued interest upon exercise of the call.
People & Arts Latin America and Animal Planet Channel Group
The BBC has the right, upon a failure of the People & Arts Latin America or the Animal Planet Channel Group (comprised of
Animal Planet Europe, Animal Planet Asia, and Animal Planet Latin America), the Channel Groups, to achieve certain financial
performance benchmarks to put its interests back to the Company for a value determined by a specified formula every three years
which commenced December 31, 2002. The Company accretes the mandatorily redeemable equity in a subsidiary to its estimated
redemption value through the applicable redemption date. The redemption value estimate is based on a contractual formula
considering the projected results of each network within the channel group.
Based on the Company’s calculated performance benchmarks, the Company believes the BBC has the right to put their interests
as of December 2005. The BBC has 90 days following the valuation of the Channel Groups by an independent appraiser to exercise
their right. During 2006 DCI was notified that the BBC is evaluating whether to execute their rights under the agreement. As of
December 31, 2007, the BBC and the Company are assigning a valuation firm to formally assess the performance benchmarks and the
BBC’s right to put. The Company has accreted to an estimated redemption value of $49 million as of December 31, 2007, based on
certain estimates and legal interpretations. Changes in these assumptions could materially impact current estimates. Accretion to the
redemption value has been recorded as a component of minority interest expense of $2 million and $1 million from May 15, 2007
through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively.
12. COMMITMENTS AND CONTINGENCIES
Future Minimum Payments
Successor
Year Ending December 31,
Leases
Content
Other
Total
(amounts in millions)
2008 .................................................................................................................. $
2009 ..................................................................................................................
2010 ..................................................................................................................
2011 ..................................................................................................................
2012 ..................................................................................................................
Thereafter..........................................................................................................
Total.................................................................................................................. $
81 $
66
57
41
35
134
414 $
269 $
67
41
40
41
41
499 $
106 $
86
71
24
4
—
291 $
456
219
169
105
80
175
1,204
Expenses recorded in connection with operating leases, including rent expense, for continuing and discontinued operations were
$91 million and $53 million from May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007,
respectively. Expenses recorded in connection with operating leases, including rent expense, for discontinued operations were
$37 million and $9 million from May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007,
respectively. The Company receives contributions from certain landlords to fund leasehold improvements. Such contributions are
recorded as deferred rent and amortized as reductions to lease expense over the lease term. Certain of the Company’s leases provide
for rental rates that increase or decrease over time. The Company recognizes operating lease minimum rentals on a straight-line basis
over the lease term. The Company’s deferred rent balance was $24 million at December 31, 2007. Approximately $7 million of
Discovery’s deferred rent balance was written off and included in discontinued operations following the closure of the retail stores.
144
Discovery has certain contingent consideration in connection with the acquisition of Treehugger.com payable in the event
specific business metrics are achieved totaling up to $6 million over two years (refer to Note 4).
The Company is involved in litigation incidental to the conduct of its business. In addition, the Company is involved in
negotiations with organizations holding the rights to music used in the Company’s content. As global music rights societies evolve,
the Company uses all information available to estimate appropriate obligations. During 2005, DCI analyzed its music rights reserves
and recorded a net reduction to cost of revenue of approximately $11 million. The Company believes the reserves related to these
music rights are adequate and does not expect the outcome of such litigation and negotiations to have a material adverse effect on the
Company’s results of operations, cash flows, or financial position.
13. EMPLOYEE SAVINGS PLANS
The Company maintains employee savings plans, defined contribution savings plans and a supplemental deferred compensation
plan for certain management employees, together the “Savings Plans.” The Company contributions to the Savings Plans were
$6 million and $6 million from May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007,
respectively.
14. LONG-TERM INCENTIVE PLANS
In October 2005, DCI established a new long-term incentive plan. At inception of the plan, eligible participants in one of DCI’s
previously established long-term incentive plans chose to either continue in that plan or to redeem their vested units at the
December 31, 2004 valuation and receive partially vested units in the new plan. Substantially all participants in the previously
established plan redeemed their vested units and received partially vested units in the new plan. Certain eligible employees were
granted new units in the new plan.
Units partially vested in the new plan have vesting similar to units in the previously established plan. New units awarded vest
25% per year. The units in the new plan are indexed to the market price of Class A DHC stock. On August 17, 2007, the Company
amended the plan so that each year 25% of the units awarded will expire and the employees will receive a cash payment for the
increase in value. Prior to the amendment, units were paid out every two years over an eight year period. The Company has authorized
the issuance of up to 32 million units under this plan.
Prior to October 2005, DCI maintained two unit-based, long-term incentive plans with substantially similar terms. Units were
awarded to eligible employees following their one-year anniversary of hire and vested 25% per year thereafter. Upon exercise,
participants received the increase in value from the date of issuance. The value of the units was based on changes in DCI’s value as
estimated by an external investment-banking firm utilizing a specified formula of DCI business metrics. The valuation also included a
business group specific discount rate and terminal value based on business risk. The intrinsic value for unit appreciation had been
recorded as compensation expense over the period the units were outstanding. In August 2005, DCI discontinued one of these plans,
which resulted in the full vesting and cash redemption of units at the December 31, 2004 valuation, including a 25% premium on
appreciated value.
Upon voluntary termination of employment, the Company distributes the intrinsic value of the participant’s vested units, if
participants agree to comply with post-employment obligations for one year in order to receive remaining benefits. The Company’s
cash disbursements under the new plan aggregated $76 million and $8 million from May 15, 2007 through December 31, 2007 and
from January 1, 2007 through May 14, 2007, respectively.
The fair value of the units issued under the new plan has been determined using the Black-Scholes option-pricing model. The
expected volatility represents the calculated volatility of the DHC stock price over each of the various contractual terms. As a result of
the limited trading history of the DHC stock, this amount for units paid out after two years is determined based on an analysis of
DHC’s industry peer group over the corresponding periods. The weighted average assumptions used in this option-pricing model were
as follows:
Weighted Average Assumptions
Risk-free interest rate ..................................................
Expected term (years) .................................................
Expected volatility ......................................................
Dividend yield.............................................................
Successor
May 15, 2007
through
December 31, 2007
Predecessor
January 1, 2007
through
May 14, 2007
3.20%
1.48
27.93%
0%
4.72%
3.87
23.78%
0%
145
The weighted average grant date fair values of units granted was $29.65 and $18.66 from May 15, 2007 through December 31,
2007 and from January 1, 2007 through May 14, 2007, respectively. Compensation expense in connection with the new plan was
$79 million and $63 million from May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007,
respectively.
The following table summarizes information about unit transactions (units in millions) for the new plan:
Successor
May 15, 2007
through
December 31, 2007
Outstanding at Beginning of period ...........
Units granted ..............................................
Units exercised ...........................................
Units redeemed/cancelled ..........................
Outstanding at end of period ......................
Units
26.7 $
6.4
(1.1)
(5.2)
26.8
Vested at Period-end ..................................
6.6 $
Weighted
Average
Exercise
Price
16.01
29.65
15.69
15.29
19.42
13.97
Predecessor
January 1, 2007
through
May 14, 2007
Weighted
Average
Exercise
Price
15.00
18.66
14.01
15.82
16.01
13.84
Units
26.3 $
7.8
(2.3)
(5.1)
26.7
6.5 $
The Company classified as a current liability the entire long term incentive plan liability of $141 million. At December 31,
2007, there was $137 million of unrecognized compensation cost related to unvested units, which the Company expects to recognize
over a weighted average period of 2.4 years. The weighted average remaining years of contractual life for outstanding and vested unit
awards was 1.48 and 0.75, respectively, for unit awards outstanding as of December 31, 2007. The aggregate intrinsic value of units
outstanding at December 31, 2007 is $228 million. The vested intrinsic value of outstanding units was $94 million at December 31,
2007.
15. INCOME TAXES
Domestic and foreign income before income taxes and discontinued operations is as follows:
Income from Continuing Operations before Taxes
Domestic ............................................................................ $
Foreign...............................................................................
Income from continuing operations before taxes............... $
Successor
Predecessor
May 15, 2007
through
December 31, 2007
January 1, 2007
through
May 14, 2007
(Amounts in millions)
255
7
262
$
$
87
15
102
146
Income tax expense from continuing operations for the periods May 15, 2007 through December 31, 2007 and January 1, 2007
through May 14, 2007 is as follows:
Income Tax Expense
Current
Federal .......................................................................... $
State ..............................................................................
Foreign..........................................................................
Total current income tax provision ........................................
Deferred
Federal ..........................................................................
State ..............................................................................
Foreign..........................................................................
Total deferred income tax (benefit) expense ..........................
Change in valuation allowance ..............................................
Total income tax expense....................................................... $
Successor
Predecessor
May 15, 2007
through
December 31, 2007
January 1, 2007
through
May 14, 2007
(Amounts in millions)
52
7
28
87
(65)
10
2
(53)
(9)
25
$
$
20
5
17
42
5
9
3
17
(7)
52
Components of deferred tax assets and liabilities as of December 31, 2007 are as follows:
Deferred Income Tax Assets and Liabilities
Successor
December 31, 2007
Current
Non-current
(Amounts in millions)
Assets:
Loss carry-forwards ............................................................................. $
Compensation.......................................................................................
Accrued expenses.................................................................................
Reserves and allowances......................................................................
Derivative financial instruments ..........................................................
Investments ..........................................................................................
Depreciation .........................................................................................
Intangibles............................................................................................
22 $
59
11
9
—
—
—
—
21
10
13
—
7
14
16
68
Deferred Income Tax Assets and Liabilities
Uncertain tax positions ..............................................................
Other ..........................................................................................
Valuation allowance ..................................................................
Total deferred income tax assets .........................................................
Liabilities:
Content rights and deferred launch incentives...........................
Foreign currency translation ......................................................
Unrealized gains on investments ...............................................
Other ..........................................................................................
Total deferred income tax liabilities....................................................
Successor
December 31, 2007
Current
Non-current
(Amounts in millions)
—
4
105
—
105
—
—
—
(1)
(1)
28
17
194
(10)
184
(157)
(6)
(25)
(7)
(195)
(11)
Deferred income tax assets (liabilities), net ........................................ $
104 $
147
Income tax benefit (expense) from continuing operations differs from the amounts computed by applying the U.S. Federal
income tax rate of 35.0% as a result of the following:
Reconciliation of Effective Tax Rate from Continuing Operations
Federal statutory rate....................................................
Increase (decrease) in tax rate arising from:
State income taxes, net of Federal benefit ..........
Foreign income taxes, net of Federal benefit......
Non-taxable gain.................................................
Travel deferred tax liabilities..............................
Change in U.S. reserve .......................................
Non-deductible goodwill write-off .....................
Domestic production deduction ..........................
Other ...................................................................
Successor
May 15, 2007
through
December 31, 2007
Predecessor
January 1, 2007
through
May 14, 2007
35.0%
35.0%
2.4
7.5
(17.9)
(20.4)
3.3
—
(1.1)
0.8
1.9
12.8
—
—
—
3.9
(1.8)
(0.6)
Effective income tax rate..............................................
9.6%
51.2%
The disposal of the Travel Business resulted in a gain of $135 million for book purposes, but the transaction was not recognized
for tax purposes under Internal Revenue Code Sections 355 and 368. The transaction also resulted in a reduction of the Company’s
deferred tax liabilities related to the Travel Channel of $54 million.
As of December 31, 2007, the Company has federal operating loss carry-forwards of $93 million that begin to expire in 2021
and state operating loss carry-forwards of $297 million in various state jurisdictions available to offset future taxable income that
expire in various amounts through 2025. In 2007, the Company acquired federal operating loss carry-forwards of $90 million. The
state operating loss carry-forwards are subject to a valuation allowance of $5 million. The change in the valuation allowance from
prior year reflects the elimination of fully reserved state operating loss carry-forwards upon disposal of the Retail business.
Deferred tax assets are reduced by a valuation allowance relating to the state tax benefits attributable to net operating losses in
certain jurisdictions where realizability is not more likely than not.
The Company’s ability to utilize foreign tax credits is currently limited by its overall foreign loss under Section 904(f) of the
Internal Revenue Code. The Company has no alternative minimum tax credits.
The Company files U.S. federal, state, and foreign income tax returns. With few exceptions, the Company is no longer subject to
audit by the Internal Revenue Service (“IRS”), state tax authorities, or non-U.S. tax authorities for years prior to 2003.
It is reasonably possible that the total amount of unrecognized tax benefits related to tax positions taken (or expected to be
taken) on 2006 and 2007 non-U.S. tax returns could decrease by as much as $33 million within the next twelve months as a result of
settlement of audit issues and/or payment of uncertain tax liabilities, which could impact the effective tax rate.
The IRS is not currently examining the Company’s consolidated federal income tax return. However, some of the Company’s
joint ventures are under examination for the 2004 tax year. The Company does not expect any significant adjustments.
As a result of the implementation of FIN 48, the Company recognized an increase of $36 million in its liability for unrecognized
tax benefits, which was offset in part by a corresponding increase of $31 million in deferred tax assets. The remaining $5 million was
accounted for as a reduction to the January 1, 2007 balance of retained earnings. A reconciliation of the beginning and ending amount
of unrecognized tax benefits (without related interest amounts) is as follows:
Reconciliation of Unrecognized Tax Benefits
(Amounts in millions)
Balance at January 1, 2007 (Predecessor)......................................... $
Additions based on tax positions related to the current year
(Successor)...................................................................................
Additions for tax positions of prior years (Successor)......................
Reductions for tax positions of prior years (Successor) ...................
Settlements (Successor) ....................................................................
Balance at December 31, 2007 (Successor)...................................... $
91
12
17
(29)
(2)
89
148
Included in the balance at December 31, 2007 are $10 million of tax positions for which the ultimate deductibility is highly
certain but for which there is uncertainty about the timing of such deductibility. Because of the impact of deferred tax accounting,
other than interest and penalties, the disallowance of the shorter deductibility period would not affect the annual effective tax rate but
would accelerate the payment of cash to the taxing authority to an earlier period.
FIN 48 requires uncertain tax positions to be recognized and presented on a gross basis (i.e., without regard to likely offsets for
deferred tax assets, deductions, and/or credits that would result from payment of uncertain tax amounts). On a net basis, the balance at
December 31, 2007 is $45 million (including related interest amounts) after offsetting deferred tax assets, deductions, and/or credits
on the Company’s tax returns.
The Company’s policy is to classify tax interest and penalties related to unrecognized tax benefits as tax expense. Interest
expense related to unrecognized tax benefits recognized was approximately $2 million and $1 million from May 15, 2007 through
December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively. The Company had accrued approximately
$6 million of total interest payable in the tax accounts as of December 31, 2007. Additional interest of $1 million was accrued upon
adoption of FIN 48 in the first quarter of its fiscal year 2007, with a corresponding reduction to retained earnings.
16. FINANCIAL INSTRUMENTS
The Company uses derivative financial instruments to modify its exposure to market risks from changes in interest rates and
foreign exchange rates. The Company does not hold or enter into financial instruments for speculative trading purposes.
The Company’s interest expense is exposed to movements in short-term interest rates. Derivative instruments, including both
fixed to variable and variable to fixed interest rate instruments, are used to modify this exposure. These instruments include swaps and
swaptions to modify interest rate exposure. The variable to fixed interest rate instruments have a notional principal amount of
$2.3 billion and have a weighted average interest rate of 4.68% at December 31, 2007. The fixed to variable interest rate agreements
have a notional principal amount of $225 million and have a weighted average interest rate of 9.65% at December 31, 2007. At
December 31, 2007, the Company held an unexercised interest rate swap put with a notional amount of $25 million at a fixed rate of
5.44%. As a result of unrealized mark-to-market adjustments, ($10) million and $1 million in (losses) gains on these instruments were
recorded from May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively.
The fair value of these derivative instruments, which aggregate ($50) million at December 31, 2007, is recorded as a component
of long-term liabilities and other current liabilities in the consolidated balance sheets. Changes in the fair value of these derivative
instruments are recorded as a component of operating cash flows.
Of the total of $2.3 billion, a notional amount of $1.5 billion of these derivative instruments are 100% effective cash flow
hedges. The value of these hedges at December 31, 2007 was ($33) million with changes in the mark-to-market value recorded as a
component of other comprehensive income (loss), net of taxes. Should any portion of these instruments become ineffective due to a
restructuring in the Company’s debt, the monthly changes in fair value would be reported as a component of other income on the
Statement of Operations. The Company does not expect any hedge ineffectiveness in the next twelve months.
The foreign exchange instruments used are spot, forward, and option contracts. Additionally, the Company enters into non-
designated forward contracts to hedge non-dollar denominated cash flows and foreign currency balances. At December 31, 2007, the
notional amount of foreign exchange derivative contracts was $174 million. As a result of unrealized mark-to-market adjustments,
($3) million and ($1) million in (losses) gains were recognized on these instruments from May 15, 2007 through December 31, 2007
and from January 1, 2007 through May 14, 2007, respectively. The fair value of these derivative instruments is recorded as a
component of long-term liabilities and other current liabilities in the consolidated balance sheets. These derivative instruments did not
receive hedge accounting treatment.
Fair Value of Financial Instruments
The fair values of cash and cash equivalents, receivables, and accounts payable approximate their carrying values. Marketable
equity securities are carried at fair value and fluctuations in fair value are recorded through other comprehensive income (loss). Losses
on investments that are other than temporary declines in value are recorded in the statement of operations.
The carrying amount of the Company’s borrowings was $4.1 billion and the fair value was $4.2 billion at December 31, 2007.
The carrying amount of all derivative instruments represents their fair value. The net fair value of the Company’s short and
long-term derivative instruments is ($51) million at December 31, 2007; 4%, 11%, 61%, 23%, and 1% of these derivative instrument
contracts will expire in 2008, 2009, 2010, 2011, and thereafter, respectively.
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The fair value of derivative contracts was estimated by obtaining interest rate and volatility market data from brokers. As of
December 31, 2007, an estimated 100 basis point parallel shift in the interest rate yield curve would change the fair value of the
Company’s portfolio by approximately $45 million.
Credit Concentrations
The Company continually monitors its positions with, and the credit quality of, the financial institutions that are counterparties
to its financial instruments and does not anticipate nonperformance by the counterparties. In addition, the Company limits the amount
of investment credit exposure with any one institution.
The Company’s trade receivables and investments do not represent a significant concentration of credit risk at December 31,
2007 due to the wide variety of customers and markets in which the Company operates and their dispersion across many geographic
areas.
17. RELATED PARTY TRANSACTIONS
The Company identifies related parties as investors in their consolidated subsidiaries, the Company’s joint venture partners and
equity investments, and the Company’s executive management. Transactions with related parties typically result from distribution of
networks, production of content, or media uplink services. Gross revenue earned from related parties was $21 million and $47 million
from May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively. Accounts receivable
from these entities were $7 million at December 31, 2007. Purchases from related parties totaled $55 million and $32 million from
May 15, 2007 through December 31, 2007 and from January 1, 2007 through May 14, 2007, respectively; of these purchases,
$5 million and $3 million related to capitalized assets from January 1, 2007 through May 14, 2007 and May 15, 2007 through
December 31, 2007, respectively. Amounts payable to these parties totaled $1 million at December 31, 2007.
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