2 0 1 1 A N N U A L R E P O R T
As long as there’s a world,
we’ll explore it.
D I S C O V E R Y C O M M U N I C A T I O N S
2 0 1 1 A N N U A L R E P O R T
As long as there are stories,
we’ll share them.
D I S C O V E R Y C O M M U N I C A T I O N S
2 0 1 1 A N N U A L R E P O R T
As long as there is curiosity,
we’ll ignite it.
D I S C O V E R Y C O M M U N I C A T I O N S
2 0 1 1 A N N U A L R E P O R T
D I S C O V E R Y C O M M U N I C A T I O N S
Discovery Communications is dedicated to satisfying curiosity
and making a difference in people’s lives by providing
the highest quality content, services and products
that entertain, engage and enlighten.
2 0 1 1 A N N U A L R E P O R T
DEAR SHAREHOLDERS,
For Discovery Communications, 2011 represented another year of solid growth and
progress in executing our strategy of investing ‘on the screen’ to strengthen the company’s
content and brands, and bring the thrill of discovery to viewers around the world. Th is past
year, Discovery once again delivered double-digit revenue and AOIBDA growth, marking
the fourth consecutive year of double-digit earnings growth since becoming a public
company in 2008.
With a backdrop of global uncertainty, rapid technological change and increased
competition, Discovery’s ability to grow consistently over that time period underscores the
sturdiness of our business model, the power and universal appeal of our nonfi ction content,
and the opportunity present across the global distribution platform the company has built
over the last 27 years.
While Discovery’s 2011 results did benefi t from a continued strong global advertising
market, they also, more importantly, refl ected an ability to take advantage of favorable
conditions and an industry-leading infrastructure through a continued focus on creating
high-quality programming and leveraging it around the globe and across a growing
number of digital and consumer platforms.
Additionally, this past year, organic growth, combined with a strong balance sheet and
free cash fl ow, enabled the company to return nearly $1 billion of capital to shareholders.
Going forward, we will continue to return capital to shareholders, but the priority remains
reinvesting in our brands and businesses, and exploring opportunities that will allow us to
further leverage our existing infrastructure or expand into complementary businesses.
THE WORLD’S #1 NONFICTION MEDIA COMPANY
D I S C O V E R Y C O M M U N I C A T I O N S
EXPANDING GLOBAL
DEMAND FOR CONTENT
Overall, around the world, demand for
high-quality content has never been higher
and there has never been a better time to
be in the content business. Consumers
in mature markets are watching more
television than ever before, emerging
markets are experiencing increasing
growth in pay-TV penetration, and new
technologies are opening up additional
distribution channels for both new and
library programming. Th is is particularly
advantageous for Discovery, because of our
unmatched global platforms that include
14 networks in the U.S. and between 2 and
13 channels in more than 200 countries
around the world, and the fact that we own
nearly all of our content.
In all, this past year, Discovery invested
more than $850 million in new content,
which propelled success around the world.
At the company’s U.S. networks, this
investment drove a delivery increase of
3% year-over-year among the key persons
25-54 demographic, while non-Discovery
cable was fl at and broadcast
networks were
down. Internationally, as
well, viewership was up 14% in
2011 versus the previous year across all
regions, led by fast-growing
markets including
Brazil and Mexico
in Latin America, as
well as historically
Dinosaur Revolution
DISCOVERY NETWORKS INTERNATIONAL
2 0 1 1 A N N U A L R E P O R T
under-penetrated markets such as Hungary
and Russia in Central and Eastern Europe,
and India in the Asia-Pacifi c region.
Beyond traditional pay-TV platforms,
Discovery’s expanded deal with Netfl ix,
which was announced in the third quarter of
2011, is a good example of the opportunities
that new technologies and distributors are
presenting. Th rough this deal, Discovery
was able to generate signifi cant value from
library content, while retaining fl exibility
with regard to other distributors. Discovery
has always been platform agnostic with
regard to distributing our content and
we will continue to explore additional
opportunities that provide good
economics, fl exibility in windowing
our programming and a strong brand
environment, and where the trust and
loyalty we have established with our
audience is maintained.
At the same time, we will be careful to
ensure we receive an appropriate return
on our programming investment and
protect the value that our content provides
to existing partners and the integrity of our
traditional distribution platforms, which
remain the core of our business.
D I S C O V E R Y C O M M U N I C A T I O N S
STRENGTHENING U.S.
FLAGSHIP NETWORKS
Discovery Channel is the most widely
distributed network in the world and the
largest contributor of the company’s overall
revenues and cash fl ow. More than 50% of
the content on Discovery Channel in the
U.S. is used in some capacity around the
globe, which makes the continued strength
and freshness of Discovery Channel’s
domestic content pipeline a top priority.
Over the past few years, Discovery’s
viewership has been primarily led by
tried and true hits Dirty Jobs, MythBusters,
Man vs. Wild and Deadliest Catch. And,
while the sustained success of these shows
speaks to the durability of the network’s
content, the company also has been
focused on developing new tent-pole
series to engage audiences and drive
viewership growth.
In 2011, Discovery Channel added to its
stable of hits with several returning series
delivering signifi cant ratings gains versus a
year ago. Th ese included Flying Wild Alaska,
Sons of Guns and, most notably, Gold Rush,
which saw viewership up 35% versus its
fi rst season and was the #1 show in all of
television on Friday nights. Additionally,
we leveraged the larger audiences on these
returning series to introduce several new
series, including Moonshiners, which
helped drive fourth quarter viewership
at Discovery Channel up 17%. With this
momentum, combined with a bigger stable
of returning hits, a strong slate of upcoming
2 0 1 1 A N N U A L R E P O R T
new series and several blue-chip specials
including Frozen Planet, the successor to
Planet Earth, Discovery Channel is well
positioned for continued success in 2012.
At our other fully distributed U.S.
networks, TLC delivered another strong
year in 2011, delivering its highest viewership
among women 25-54 in seven years. Th e
network also continued to successfully add
to its roster of established hits like Cake Boss
and Say Yes to the Dress, with the premiere
of fi rst-year series Long Island Medium, as
well as returning series Sister Wives and
Next Great Baker, each of which grew
viewership signifi cantly
in its second season.
Finally, Animal Planet also developed
several new hits this past year to complement
the continuing success of River Monsters,
Whale Wars and Pit Boss. As a result, the
network enters 2012 with a deeper stable
than ever before, including Finding Bigfoot,
which had the second-best season debut
in Animal Planet history.
Pit Boss
ANIMAL PLANET
D I S C O V E R Y C O M M U N I C A T I O N S
BUILDING
NEXT-GENERATION
U.S. BRANDS
Investing in our emerging U.S.
networks and maximizing the value of
these platforms also continued to be a
priority in 2011. During the year, the
company continued to invest in newer
brands, as well as rebranding and launching
additional networks to take advantage of
opportunities in the marketplace.
By far the biggest success in this area
continues to be Investigation Discovery,
which was the fastest growing network in
pay-TV in 2011 for the second consecutive
year. Led by popular series such as On the
Case with Paula Zahn, Stalked and Stolen
Voices, Buried Secrets, ID’s viewership was
up 40% in its key demographics in 2011
versus 2010, and it was also the #1 channel
in all of television for the amount of time
that viewers stay tuned in, making it an
even more attractive platform for advertisers.
Discovery’s other homegrown emerging
networks also had solid years in 2011.
SCIENCE had its best year ever among all
key demographics in both primetime and
total day, with hits including Th rough the
Wormhole with Morgan Freeman. Th e
network has delivered 13 consecutive
quarters of year-over-year growth in
primetime among 25–54-year-old viewers.
Similarly, Military Channel had its best year
ever in primetime in 2011 among its
key demographics.
2 0 1 1 A N N U A L R E P O R T
In 2011, we continued our strategy
of rebranding existing platforms to take
advantage of ‘white space’ in the marketplace.
In January, FitTV was rebranded as Discovery
Fit & Health to leverage the popularity of the
Discovery Health library and lead the health
category. Th e network is up double-digits in
all key demographic since the launch. And,
in October, we successfully rebranded
HD Th eater as Velocity, targeting the
underserved affl uent male demographic.
Velocity delivered double-digit gains in all
key demographics during its fi rst full quarter
in both primetime and total day versus the
previous year.
Chasing Classic Cars
VELOCITY
D I S C O V E R Y C O M M U N I C A T I O N S
LEVERAGING U.S. JOINT
VENTURE PARTNERSHIPS
At the company’s U.S. joint ventures,
Th e Hub, a partnership with Hasbro, Inc.,
continued to grow. Since its launch in
October 2010, 85% of kids 2-11 have
sampled Th e Hub and the network has
drawn over 19 million unique viewers.
Th e network also has increased the
number of advertisers by 20% and is
well positioned for continued growth.
In February 2011, we successfully
debuted 3net, the fi rst 24/7 general
entertainment 3D network in the U.S., in
partnership with Sony and IMAX. Since its
launch, 3net has built the largest library
of original 3D television
content in the world
and the experience Discovery
and its partners
have gained in
producing 3D content
is unmatched and will
provide great value
as 3D television
penetration increases
and demand grows
for 3D content from
distributors around
the world.
Transformers Prime
THE HUB
2 0 1 1 A N N U A L R E P O R T
Twisted Whiskers
THE HUB
Of course, most prominently, in January
2011, we launched OWN: Oprah Winfrey
Network. Th e network’s focus this past year
was on establishing a foundation for Oprah’s
arrival as full-time Chief Executive Offi cer
and Chief Creative Offi cer following the
conclusion of her syndicated show in May.
In addition, during the year, the network
developed an array of new content and
formats, and several successful series that will
be returning in 2012, including Our America
with Lisa Ling and Welcome to Sweetie Pie’s.
With Oprah now fully engaged and her
creative leadership team in place, OWN
is off to a solid start in 2012. Oprah’s new
series, Oprah’s Next Chapter, debuted on
January 1, 2012, and, throughout the year,
Oprah will be featured in additional
formats. Going forward, with sustained
support from advertisers and affi liates,
and multiple building blocks in place, we
are excited to work with Oprah to grow
this network.
D I S C O V E R Y C O M M U N I C A T I O N S
ACCELERATING
INTERNATIONAL GROWTH
In addition to the momentum Discovery
is generating across its U.S. portfolio, one
of the key diff erentiators is the company’s
international business, which provides
inherent opportunities for growth due
to our extensive and established global
infrastructure. In 2011, strong organic
growth in pay-TV globally helped drive
affi liate revenue increases of 11% in
local currency terms.
Moving forward, this growth is
expected to continue, as pay-TV
penetration remains
relatively low worldwide,
including less than
40% in fast-growing
markets across
Latin America
and Central
and Eastern
Europe.
Importantly, this increased
pay-TV penetration not only represents an
opportunity for increased affi liate revenue
from a larger subscriber base, but also
provides a more attractive platform for
advertisers, and we have taken a number
of steps to bolster our content and drive
advertising growth.
2 0 1 1 A N N U A L R E P O R T
A major priority in this area was the
establishment of a second global fl agship
to complement Discovery Channel, which
was accomplished in 2011 with the swift
and eff ective rollout of TLC as a global
female lifestyle brand. Over the course of
the year, TLC’s international reach was
expanded to nearly 120 million homes
in over 150 markets, and the response
from advertisers and viewers alike has
exceeded expectations.
In addition, 20 new international feeds
were launched in 2011, including several
free-to-air networks, to capitalize on
Discovery’s market position and platform
strength. Led by Real Time in Italy, which
has become a top-10 network for women in
under a year, free-to-air revenues increased
over 65% last year on top of 60% growth
in 2010.
Together, these initiatives have already
created signifi cant value, contributing
nearly half of Discovery’s 18% international
advertising growth this past year. In total,
international advertising revenue exceeded
half a billion dollars in 2011 and the company
will continue to be opportunistic in taking
advantage of the opportunities presented
by the unmatched platform we have
built in 2012.
D I S C O V E R Y C O M M U N I C A T I O N S
EXPANDING LEADERSHIP
IN BROADBAND
EDUCATIONAL SERVICES
As always, Discovery Education
remained core to the company’s mission
in 2011, combining scientifi cally proven,
standards-based digital media and a
dynamic user community
to empower teachers to
improve student
achievement.
In 2011, Discovery
Education continued to be
the #1 provider of broadband
educational media to U.S. K-12
schools, serving more than half of
the country’s schools and more than one
million teachers with its fl agship Discovery
Education streaming product. Discovery
Education also continued to expand its
presence in the growing market for digital
textbooks with the Discovery Education
Techbook, which now has been adopted
in six states.
Additionally, in January 2012, Discovery
expanded its Education business interna-
tionally with the announcement of Scoala
Discovery, an initiative designed to support
scientifi c education in Romania by
encouraging teachers and students to use
new media resources in the classroom.
2 0 1 1 A N N U A L R E P O R T
HONORING DISCOVERY’S
COMMITMENT TO MAKING
A DIFFERENCE
Finally, in 2011, Discovery remained
committed to corporate social responsibility
and its original mission of both satisfying
curiosity and making a diff erence through
its Discovery Impact initiatives, which
leverage the power of the company’s
brands, businesses and employees to
give back to the world that has given
Discovery so much. Th ese initiatives
include ‘Discover Your Impact Day,’ an
annual day of global volunteerism, as well
pro bono programs on behalf of nonprofi t
organizations and disaster-relief initiatives,
including a company-sponsored eff ort
where 125 employees and on-air talent
partnered with Habitat for Humanity
to rebuild tornado-destroyed homes
in Alabama.
In 2011, Discovery also launched
‘Discover Your Skills,’ a multimedia public
aff airs campaign designed to provide
unemployed and underemployed
Americans with access to critical resources
for obtaining marketable job skills and
expertise. Th is eff ort featured on-air public
service announcements from Discovery
talent, including Mike Rowe from Dirty
Jobs on Discovery Channel, Buddy Valastro
from Cake Boss on TLC and Lou Diamond
Phillips from An Offi cer and a Movie on
Military Channel, raising awareness of job
opportunities in the skilled trades and
directing viewers to a catalog of job skills
resources at www.DiscoverYourSkills.com.
D I S C O V E R Y C O M M U N I C A T I O N S
2 0 1 1 A N N U A L R E P O R T
WELL POSITIONED FOR
CONTINUED GROWTH AND SUCCESS
Overall, with the ongoing appetite for high-quality television in the U.S. and mature
international markets, the continued strong growth of pay-TV in emerging international
markets, and a proliferation of consumer viewing options driving increased programming
demand on new platforms, there has never been a better time to be a content provider
like Discovery.
In particular, with a strong corporate
management team, exceptional creative
leadership at the company’s domestic and
international networks, and ownership of
nearly all of our content, Discovery is very
well positioned to take advantage of the
opportunities today’s marketplace is
presenting to further build on its strong
performance in 2011 and continue to
deliver value for shareholders in
the year ahead.
Th ank you for your continued support,
John Hendricks
Founder and Chairman
David Zaslav
President and CEO
THE WORLD’S #1 NONFICTION MEDIA COMPANY
D I S C O V E R Y C O M M U N I C A T I O N S
BOARD OF DIRECTORS
EXECUTIVE OFFICERS
JOHN S. HENDRICKS
Founder and Chairman
DAVID M. ZASLAV
President and CEO
ADRIA ALPERT ROMM
Senior Executive Vice President
Human Resources
BRUCE CAMPBELL
Chief Development Offi cer
General Counsel
THOMAS COLAN
Executive Vice President
Chief Accounting Offi cer
MARK HOLLINGER
President and CEO
Discovery Networks International
ANDREW WARREN
Senior Executive Vice President
Chief Financial Offi cer
JOHN S. HENDRICKS
Founder and Chairman
Discovery Communications
ROBERT R. BECK
Independent Financial
Consultant
ROBERT R. BENNETT
Managing Director
Hilltop Investments
PAUL A. GOULD
Managing Director
Allen & Company, LLC
LAWRENCE “LARRY” S. KRAMER
Adjunct Professor
Syracuse University
DR. JOHN C. MALONE
Chairman
Liberty Media Corporation, Liberty
Interactive and Liberty Global, Inc.
ROBERT J. MIRON
Former Chairman
Advance/Newhouse Communications
STEVEN A. MIRON
CEO
Bright House Networks and
Advance/Newhouse Communications
M. LAVOY ROBISON
Director
Th e Anschutz Foundation
J. DAVID WARGO
President
Wargo & Company, Inc.
DAVID M. ZASLAV
President and CEO
Discovery Communications
2 0 1 1 A N N U A L R E P O R T
F I N A N C I A L I N F O R M A T I O N
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
For the fiscal year ended December 31, 2011
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number: 001-34177
DISCOVERY COMMUNICATIONS, INC.
(Exact name of Registrant as specified in its charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
One Discovery Place
Silver Spring, Maryland
(Address of principal executive offices)
35-2333914
(I.R.S. Employer
Identification No.)
20910
(Zip Code)
(240) 662-2000
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class
Series A Common Stock, par value $0.01 per share
Series B Common Stock, par value $0.01 per share
Series C Common Stock, par value $0.01 per share
Name of Each Exchange on Which Registered
The NASDAQ Global Select Market
The NASDAQ Global Select Market
The NASDAQ Global Select Market
Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes
No
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes
No
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes
No
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the Registrant was required to submit and post such files). Yes
No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not
contained herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in
Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer
Non-accelerated filer
(Do not check if a smaller reporting company)
Accelerated filer
Smaller reporting company
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act). Yes
No
The aggregate market value of voting and non-voting common stock held by non-affiliates of the Registrant computed by
reference to the last sales price of such stock, as of the last business day of the Registrant’s most recently completed second fiscal
quarter, which was June 30, 2011, was approximately $10 billion.
Total number of shares outstanding of each class of the Registrant’s common stock as of February 10, 2012 was:
Series A Common Stock, par value $0.01 per share
Series B Common Stock, par value $0.01 per share
Series C Common Stock, par value $0.01 per share
142,516,019
6,570,067
109,426,484
DOCUMENTS INCORPORATED BY REFERENCE
Certain information required in Item 10 through Item 14 of Part III of this Annual Report on Form 10-K is incorporated herein
by reference to the Registrant’s definitive Proxy Statement for its 2011 Annual Meeting of Stockholders, which shall be filed with the
Securities and Exchange Commission pursuant to Regulation 14A of the Securities Exchange Act of 1934, as amended, within
120 days of the Registrant’s fiscal year end.
DISCOVERY COMMUNICATIONS, INC.
FORM 10-K (cid:3)
TABLE OF CONTENTS (cid:3)
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PART I
ITEM 1. Business.
For convenience, the terms “Discovery,” “DCI,” the “Company,” “we,” “us” or “our” are used in this Annual Report on Form
10-K to refer to both Discovery Communications, Inc. and collectively to Discovery Communications, Inc. and one or more of its
consolidated subsidiaries, unless the context otherwise requires.
OVERVIEW
We are a global nonfiction media and entertainment company that provides programming across multiple distribution platforms
throughout the world. We also have a diversified portfolio of websites and other digital media services, develop and sell curriculum-
based education products and services, and provide postproduction audio services. We were formed on September 17, 2008 as a
Delaware corporation in connection with Discovery Holding Company (“DHC”) and Advance/Newhouse Programming Partnership
(“Advance/Newhouse”) combining their respective ownership interests in Discovery Communications Holding, LLC (“DCH”) and
exchanging those interests with and into Discovery (the “Discovery Formation”). DCH owned and operated various television
networks, website properties and other digital media services throughout the world and sold curriculum-based education products and
services. As a result of the Discovery Formation, DHC and DCH became wholly-owned subsidiaries of Discovery, with Discovery
becoming the successor reporting entity to DHC.
As one of the world’s largest nonfiction media companies, we provide original and purchased programming to more than 1.7
billion cumulative subscribers worldwide through networks that we wholly or partially own. Our global portfolio of networks
includes prominent television brands such as Discovery Channel, one of the first nonfiction networks and our most widely distributed
global brand, TLC and Animal Planet.
Our content spans genres including science, exploration, survival, natural history, sustainability of the environment, technology,
docu-series, anthropology, paleontology, history, space, archaeology, health and wellness, engineering, adventure, lifestyles,
forensics, civilizations and current events. Our programming tends to maintain its relevance for an extended period of time. As a
result, a significant amount of our content translates well across international borders and is made even more accessible through
extensive use of dubbing and subtitles in local languages. We also create local programming tailored to individual market preferences.
We have an extensive library of content and own all or most rights to the majority of our programming and footage, which
enables us to exploit our library to launch new brands and services into new markets quickly. Our programming can be re-edited and
updated in a cost-effective manner to provide topical versions of subject matter that can be utilized around the world. Substantially all
of our programming is produced in high definition (“HD”) format.
Financial information for our segments and geographical areas in which we do business is set forth in Item 7, “Management’s
Discussion and Analysis of Financial Condition and Results of Operations” and Note 21, to the consolidated financial statements
included in Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K.
Subscriber statistics set forth in this Annual Report on Form 10-K include both wholly-owned networks and networks operated
by equity method investees. Domestic subscriber statistics are based on Nielsen Media Research. International subscriber statistics are
derived from internal data coupled with external sources when available. As used herein, a “subscriber” is a single household that
receives the applicable network from its cable television operator, direct-to-home (“DTH”) satellite operator, or other television
provider, including those who receive our networks from pay-television providers without charge pursuant to various pricing plans
that include free periods and/or free carriage. The term “cumulative subscribers” refers to the collective sum of the total number of
subscribers to each of our networks or programming services. By way of example, two households that each receives five of our
networks from their television provider represent two subscribers, but 10 cumulative subscribers.
U.S. NETWORKS
Our U.S. Networks segment principally consists of national television networks. U.S. Networks generates revenues from fees
charged to operators who distribute our network content, which include cable and DTH satellite service providers and digital
distributors, and from advertising sold on our television networks and other arrangements. Our U.S. Networks segment also generates
income to offset expenses associated with providing sales representation and network services to equity method investee networks
and the licensing of our brands for consumer products. Our U.S. Networks segment wholly owns and operates nine national television
networks, including fully distributed television networks, Discovery Channel, TLC and Animal Planet. In addition, this segment holds
our interests in OWN, The Hub and 3net, which are operated by equity method investees. We account for our interests in the
underlying ventures using the equity method and fees for services provided to them are recorded as other revenue.
3
Our U.S. Networks segment owns and operates the following television networks:
Discovery Channel
• Discovery Channel reached approximately 100 million subscribers in the U.S. as of December 31, 2011.
Discovery Channel also reached 8 million subscribers through a licensing arrangement with partners in Canada
as of December 31, 2011.
• Discovery Channel is dedicated to providing nonfiction content that informs and entertains viewers about the
wonder and diversity of the world. The network offers a mix of genres, including science and technology,
exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations
that shape and share our world.
• Programming highlights on Discovery Channel include Deadliest Catch, Mythbusters, Dirty Jobs and Gold
Rush. Discovery Channel is also home to specials and mini-series such as Frozen Planet (premiering March 18,
2012).
• Target viewers are adults ages 25-54, particularly men.
• Discovery Channel is simulcast in HD.
TLC
• TLC reached approximately 99 million subscribers in the U.S. as of December 31, 2011. TLC also reached
approximately 8 million subscribers in Canada as of December 31, 2011, according to internal data.
• TLC features docu-series and reality-based programming about people.
• Programming highlights on TLC include Cake Boss, Little Couple, What Not to Wear, Police Women, Say Yes
to the Dress, Sister Wives and 19 Kids and Counting.
• Target viewers are adults ages 18-54, particularly women.
• TLC is simulcast in HD.
Animal Planet
• Animal Planet reached approximately 97 million subscribers in the U.S. as of December 31, 2011. Animal
Planet also reaches 2 million subscribers through a licensing arrangement with partners in Canada as of
December 31, 2011.
• Animal Planet provides a full range of programming related to life in the animal kingdom and human
interaction with animals.
• Programming highlights on Animal Planet include River Monsters, Finding Bigfoot, Whale Wars, I Shouldn’t
be Alive, Fatal Attractions, Pit Bulls and Parolees and It’s Me or the Dog.
• Target viewers are adults ages 25-54.
• Animal Planet is simulcast in HD.
Investigation Discovery
• Investigation Discovery reached approximately 79 million subscribers in the U.S. as of December 31, 2011.
• Investigation Discovery offers programming that focuses on mysteries and true stories through in-depth series
and documentaries that deliver insight into the human condition and the real world of investigations, piecing
together the dramatic puzzles of human nature.
• Programming highlights on Investigation Discovery include On the Case with Paula Zahn, Disappeared, I
(Almost) Got Away With It, Who The (Bleep) Did I Marry?, Unusual Suspects, I Married a Mobster and
Nightmare Next Door.
• Target viewers are adults ages 25-54.
• Investigation Discovery is simulcast in HD.
4
SCIENCE
• SCIENCE reached approximately 69 million subscribers in the U.S. as of December 31, 2011.
• SCIENCE provides programming that explores the possibilities of science, from string theory and futuristic
cities to accidental discoveries and outrageous inventions.
• Programming highlights on SCIENCE include Through the Wormhole with Morgan Freeman, An Idiot
Abroad, Wonders of the Universe, How It’s Made, Sci Fi Science, Oddities and Punkin Chunkin.
• Target viewers are adults ages 25-54.
• SCIENCE is simulcast in HD.
Military Channel
• Military Channel reached approximately 60 million subscribers in the U.S. as of December 31, 2011. Military
Channel also reached approximately 1 million subscribers in Canada, according to internal data as of
December 31, 2011.
• Military Channel brings viewers real-world stories of heroism, military strategy, battlefield maneuvers,
technological breakthroughs, aviation and turning points in history through the personal stories of servicemen
and women.
• Programming highlights on Military Channel include Future Weapons, Showdown: Air Combat, An Officer and
a Movie, Greatest Tank Battles and Science of the Elite Soldier.
• Target viewers are men ages 35-64.
Planet Green
• Planet Green reached approximately 58 million subscribers in the U.S. as of December 31, 2011.
• Planet Green targets viewers who like to discover something new, championing the innovators and mavericks
who are transforming the way we view the world.
• Programming highlights on Planet Green include series and specials that inform, entertain and inspire viewers.
• Target viewers are adults ages 18-54.
• Planet Green is simulcast in HD.
Discovery Fit & Health
• Rebranded from FitTV as of February 1, 2011, Discovery Fit & Health reached approximately 49 million
subscribers in the U.S. as of December 31, 2011.
• Discovery Fit & Health programming includes forensic mysteries, medical stories, emergency room trauma
dramas, baby and pregnancy programming, parenting challenges, and stories of extreme life conditions.
• Programming includes Dr. G: Medical Examiner, I’m Pregnant And…, Untold Stories of the ER, I Didn’t Know
I Was Pregnant and Gilad’s Bodies in Motion.
• Target viewers are adults ages 25-54.
5
Velocity
• Rebranded from HD Theater as of October 4, 2011, Velocity reached approximately 40 million subscribers in
the U.S. as of December 31, 2011.
• Velocity showcases premier high definition real world programming in the automotive, sports and leisure,
adventure, lifestyle and travel genres, including live auctions, world rally championships, and historical and
biographical series.
• Programming highlights on Velocity include Inside West Coast Customs, Mecum Auto Auctions, Café Racer
and Chasing Classic Cars.
• Target viewers are adults ages 25-54, particularly men.
Our U.S. Networks segment owns interests in the following television networks that are operated by equity method investees:
OWN: Oprah Winfrey Network
• OWN: Oprah Winfrey Network (formerly Discovery Health) debuted on January 1, 2011, and reached
approximately 77 million subscribers in the U.S. as of December 31, 2011.
• OWN is a multi-platform venture, including the OWN television network and Oprah.com, designed to
entertain, inform and inspire people to live their best lives.
• Programming highlights on OWN include Oprah’s Life Class, The Rosie Show, Our America with Lisa Ling,
Oprah’s Master Class, Welcome to Sweetie Pie’s and Oprah’s Next Chapter.
• Target viewers are adults 25-54, particularly women.
• OWN is simulcast in HD.
The Hub
• The Hub reached approximately 62 million subscribers in the U.S. as of December 31, 2011.
• The Hub features original programming, game shows and live-action series and specials focused on children
and their families, including content drawn from Hasbro’s portfolio of entertainment and educational
properties, content from Discovery’s extensive library of award-winning children’s educational programming,
and third-party acquisitions.
• Programming highlights on The Hub include Transformers Prime, R.L. Stine’s The Haunting Hour: The Series,
My Little Pony Friendship is Magic, Pound Puppies and Family Game Night.
• Target viewers are children ages 2-11 and families.
• The Hub is simulcast in HD.
3net
• 3net launched on February 13, 2011, and was available to all DIRECTV subscribers in the U.S. with 3D
capable television sets as of December 31, 2011.
• 3net, the first fully programmed 24/7 3D television network in the U.S., features an extensive library of 3D
content in genres including natural history, documentary, action/adventure, travel, history, kids and family,
hyper-reality, lifestyle and cuisine, concerts, movies, and scripted series.
• Programming highlights on 3net include Scary Tales, Indy 500: The Inside Line, China Revealed, Fields of
Valor: The Civil War, Cloudy with a Chance of Meatballs and Hubble 3D.
• Target viewers are adults 25-54.
6
Our Digital Media business consists of our websites and mobile and video-on-demand (“VOD”) services. Our websites include
network branded websites such as Discovery.com, TLC.com and AnimalPlanet.com, and other websites such as
HowStuffWorks.com, an online source of explanations of how the world actually works; Treehugger.com, a comprehensive source
for “green” news, solutions and product information; and Petfinder.com, a leading pet adoption destination. Together, these websites
attracted an average of 24 million cumulative unique monthly visitors, according to comScore, Inc. in 2011.
INTERNATIONAL NETWORKS
Our International Networks segment principally consists of national and pan-regional television networks. This segment
generates revenues primarily from fees charged to operators who distribute our networks, which primarily include cable and DTH
satellite service providers, and from advertising sold on our television networks and websites. Discovery Channel, Animal Planet and
TLC lead the International Networks’ portfolio of television networks, which are distributed in virtually every pay-television market
in the world through an infrastructure that includes operational centers in London, Singapore and Miami. International Networks has
one of the largest international distribution platforms of networks with one to twelve networks in more than 200 countries and
territories around the world. At December 31, 2011, International Networks operated over 150 unique distribution feeds in over 40
languages with channel feeds customized according to language needs and advertising sales opportunities.
Our International Networks segment owns and operates the following television networks which reached the following number
of subscribers as of December 31, 2011:
Global Networks
Discovery Channel
Animal Planet
TLC, Real Time and Travel & Living
Discovery Science
Discovery Home & Health
Turbo
Discovery World
Investigation Discovery
HD Services
EDUCATION AND OTHER
International
Subscribers
(millions)
213
166
150
66
48
37
27
23
17
Regional Networks
DMAX
Discovery Kids
Liv
Quest
Discovery History
Shed
Discovery en Espanol (U.S.)
Discovery Famillia (U.S.)
International
Subscribers
(millions)
47
37
29
23
13
12
5
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Our Education and Other segment primarily includes the sale of curriculum-based product and service offerings and
postproduction audio services. This segment generates revenues primarily from subscriptions charged to K-12 schools for access to an
online suite of curriculum-based VOD tools, professional development services, and to a lesser extent student assessment and
publication of hardcopy curriculum-based content. Our education business also participates in corporate partnerships, global brand
and content licensing business with leading non-profits, foundations and trade associations. Other businesses primarily include
postproduction audio services that are provided to major motion picture studios, independent producers, broadcast networks, cable
channels, advertising agencies, and interactive producers.
CONTENT DEVELOPMENT
Our content development strategy is designed to increase viewership, maintain innovation and quality leadership, and provide
value for our network distributors and advertising customers. Substantially all content is sourced from a wide range of third-party
producers, which includes some of the world’s leading nonfiction production companies with which we have developed long-standing
relationships, as well as independent producers. Our production arrangements fall into three categories: produced, coproduced and
licensed. Substantially all produced content includes programming which we engage third parties to develop and produce while we
retain editorial control and own most or all of the rights in exchange for paying all development and production costs. Coproduced
content refers to program rights acquired that we have collaborated with third parties to finance and develop. Coproduced programs
are typically high-cost projects for which neither we nor our coproducers wish to bear the entire cost or productions in which the
producer has already taken on an international broadcast partner. Licensed content is comprised of films or series that have been
previously produced by third parties.
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International Networks maximizes the use of programming from our U.S. Networks. Much of our content tends to be culturally
neutral and maintains its relevance for an extended period of time. As a result, a significant amount of our programming translates
well across international borders and is made even more accessible through extensive use of dubbing and subtitles in local languages.
Our programming can be re-edited and updated in a cost-effective manner to provide topical versions of subject matter that can be
utilized around the world. We also develop local programming that is tailored to individual market preferences, which is typically
produced through third-party production companies.
REVENUES
We generate revenues principally from: (i) fees charged to operators who distribute our network content, which primarily
include cable and DTH satellite service providers and digital distributors, (ii) advertising sold on our networks, websites and other
digital media services, and (iii) other transactions, including curriculum-based products and services, affiliate and advertising sales
representation services for third-party networks, content licenses, postproduction audio services, and the licensing of our brands for
consumer products. No single customer represented more than 10% of our total consolidated revenues for 2011, 2010 or 2009.
Distribution
Distribution revenue includes fees charged for the right to view Discovery network branded content made available to customers
through a variety of distribution platforms and viewing devices. The largest component of distribution revenue is comprised of fees
charged to cable, DTH satellite and telecommunication service providers for distribution rights to Discovery’s television networks.
Typically, Discovery’s television networks are aired pursuant to multi-year carriage agreements that generally provide for the level of
carriage Discovery’s networks will receive, and if applicable, for scheduled graduated annual rate increases. Carriage of Discovery
networks depends upon channel placement and package inclusion such as whether on more widely distributed, broader packages or
lesser-distributed, specialized packages. Distribution revenue also includes fees charged for bulk content arrangements and other
subscription services for episodic content. Distribution revenues are largely dependent on the number of subscribers that receive our
networks or content and the quality and quantity of programming that Discovery provides.
As an incentive to obtain long-term distribution agreements for our newer networks, we have made cash payments to distributors
to carry the network (“launch incentives”), provide the channel to the distributor for free for a predetermined length of time, or both.
We have contracts with distributors representing most cable and satellite service providers around the world, including the largest
operators in the U.S. and major international distributors. In the U.S., approximately 90% of distribution revenues come from the top
10 distributors, with whom we have agreements that expire at various times from 2012 through 2020. At the end of 2012, three of
these distribution arrangements will expire and we intend to renew these agreements. Outside of the U.S., less than 50% of
distribution revenue comes from the top 10 distributors. Distribution fees are typically collected ratably throughout the year.
Advertising
Our advertising revenues consist of consumer advertising, which is sold primarily on a national basis in the U.S. and on a pan-
regional or local-language feed basis outside the U.S. Advertising contracts generally have terms of one year or less.
In the U.S., advertising revenues are a function of the size and demographics of the audience delivered, quantitative and
qualitative characteristics of the audience of each network, the perceived quality of the network and of the particular programming,
the brand appeal of the network and ratings as determined by third-party research companies such as Nielsen Media Research, as well
as overall advertiser demand in the marketplace. We sell advertising time in both the upfront and scatter markets. In the upfront
market, advertisers buy advertising time for the upcoming season, and by purchasing in advance, often receive discounted rates. In the
scatter market, advertisers buy advertising time close to the time when the commercials will be run, and often pay a premium. The
mix between the upfront and scatter markets is based upon a number of factors, such as pricing, demand for advertising time and
economic conditions.
Outside the U.S. advertisers buy advertising time closer to the time when the commercials will be run. International television
markets vary in their stages of development. Some, notably the U.K., are more advanced digital multi-channel television markets,
while others remain in the analog environment with varying degrees of investment from operators in expanding channel capacity or
converting to digital. Advertising revenues outside of the U.S. are dependent upon a number of factors, including the stage of
development of pay television markets, the number of subscribers to our channels, viewership demographics, the popularity of our
programming, and our ability to sell commercial time over a group of channels. In developing pay television markets, we expect
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advertising revenue growth will result from subscriber growth, our localization strategy, and the shift of advertising spending from
broadcast to pay television. In relatively mature markets, such as Western Europe, the growth dynamic is changing. Increased market
penetration and distribution are unlikely to drive rapid growth in those markets. Instead, growth in advertising sales would come from
increasing viewership and advertising pricing on our existing pay television networks and launching new services, either in pay
television or free television environments.
Revenues from advertising are subject to seasonality, market-based variations, and general economic conditions. Advertising
revenue is typically highest in the second and fourth quarters. Revenues can also fluctuate due to the popularity of particular programs
and viewership ratings. In some cases, advertising sales are subject to ratings guarantees that require us to provide additional
advertising time if the guaranteed audience levels are not achieved.
We also generate revenues from the sale of advertising on our online properties. We sell advertising on our websites both on a
stand-alone basis and as part of advertising packages with our television networks.
Other
Revenues for curriculum-based services are recognized ratably over the contract term. Revenues from postproduction audio
services are recognized as services are provided.
COMPETITION
Television network programming is a highly competitive business in the U.S. and worldwide. We experience competition in the
development and acquisition of content, for the distribution of our programming, for the selling of commercial time on our networks,
and for viewers. Our networks compete with studios, television networks, and other forms of media such as DVDs and the internet for
the acquisition of programming and creative talent such as writers, producers and directors. Our ability to produce and acquire
popular programming is an important competitive factor for the distribution of our networks, attracting viewers and the sale of
commercial time. Our success in securing popular programming and creative talent depends on various factors such as the number of
competitors providing programming that targets the same genre and audience, the distribution of our networks, viewership, and the
production, marketing and advertising support we provide.
Our networks compete with other television networks, including broadcast, cable and local, for the distribution of our
programming and fees charged to cable television operators, DTH satellite service providers and other distributors that carry our
network programming. Our ability to secure distribution agreements is necessary to ensure the effective distribution of network
programming to our audiences. Our contractual agreements with distributors are renewed or renegotiated from time to time in the
ordinary course of business. At the end of 2012, three of our largest U.S. distribution arrangements will expire and we intend to renew
these agreements. Growth in the number of networks distributed, consolidation and other market conditions in the cable and satellite
distribution industry, and other platforms may adversely affect our ability to obtain and maintain contractual terms for the distribution
of our programming that are as favorable as those currently in place. The ability to secure distribution agreements is dependent upon
the production, acquisition and packaging of original programming, viewership, the marketing and advertising support and incentives
provided to distributors, and the prices charged for carriage.
Our networks and websites compete for the sale of advertising with other television networks, including broadcast, cable and
local networks, online and mobile outlets, radio programming and print media. Our success in selling advertising is a function of the
size and demographics of our viewers, quantitative and qualitative characteristics of the audience of each network, the perceived
quality of the network and of the particular programming, the brand appeal of the network and ratings as determined by third-party
research companies, prices charged for advertising and overall advertiser demand in the marketplace.
Our networks and websites also compete for their target audiences with all forms of programming and other media provided to
viewers, including broadcast, cable and local networks, pay-per-view and VOD services, DVDs, online activities and other forms of
news, information and entertainment.
Our education business also competes with other providers of curriculum-based products to schools. Our postproduction audio
services business competes with other production and in-house sound companies.
INTELLECTUAL PROPERTY
Our intellectual property assets principally include copyrights in television programming, websites and other content,
trademarks in brands, names and logos, domain names and licenses of intellectual property rights of various kinds.
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We are fundamentally a content company and the protection of our brands and content is of primary importance. To protect our
intellectual property assets, we rely upon a combination of copyright, trademark, unfair competition, trade secret and Internet/domain
name statutes and laws and contract provisions. However, there can be no assurance of the degree to which these measures will be
successful. Moreover, effective intellectual property protection may be either unavailable or limited in certain foreign territories.
Policing unauthorized use of our products and services and related intellectual property is often difficult. We seek to limit
unauthorized use of our intellectual property through a combination of approaches. However, the steps taken to prevent the
infringement by unauthorized third parties of our intellectual property may not work.
Third parties may challenge the validity or scope of our intellectual property from time to time, and such challenges could result
in the limitation or loss of intellectual property rights. Irrespective of their validity, such claims may result in substantial costs and
diversion of resources which could have an adverse effect on our operations. In addition, piracy, which encompasses both the theft of
our signal and unauthorized use of our programming, including in the digital environment, continues to present a threat to revenues
from products and services based on intellectual property.
REGULATORY MATTERS
Our businesses are subject to and affected by regulations of U.S. federal, state and local government authorities, and our
international operations are subject to laws and regulations of local countries and international bodies such as the European Union.
Programming networks, such as those owned by us, are regulated by the Federal Communications Commission (“FCC”) in certain
respects if they are affiliated with a cable television distributor. Other FCC regulations, although imposed on cable television
operators and satellite operators, affect programming networks indirectly. The rules, regulations, policies and procedures affecting our
businesses are constantly subject to change. These descriptions are summary in nature and do not purport to describe all present and
proposed laws and regulations affecting our businesses.
Program Access
The FCC’s program access rules prevent a satellite or cable programming vendor in which a cable operator has an “attributable”
ownership interest under FCC rules from entering into exclusive contracts for programming with a distributor and from
discriminating among competing multichannel video programming distributors (“MVPDs”), such as cable and satellite operators, in
the rates, terms and conditions for the sale or delivery of programming. These rules also permit MVPDs to initiate complaints to the
FCC against programming networks if an MVPD claims it is unable to obtain rights to carry the programming network on
nondiscriminatory rates, terms or conditions.
“Must-Carry”/Retransmission Consent
The Cable Television Consumer Protection and Competition Act of 1992 (the “Act”) imposed “must-carry” regulations on cable
systems, requiring them to carry the signals of most local broadcast television stations in their market. Direct broadcast satellite
(“DBS”) systems are also subject to their own must-carry rules. The FCC’s implementation of “must-carry” obligations requires cable
operators and DBS providers to give broadcasters preferential access to channel space. This reduces the amount of channel space that
is available for carriage of our networks by cable operators and DBS providers. The Act also established retransmission consent,
which refers to a broadcaster’s right to require consent from MVPDs, such as cable and satellite operators, before distributing its
signal to their subscribers. Broadcasters have traditionally used the resulting leverage from demand for their must-have broadcast
programming to obtain carriage for their affiliated networks. Increasingly, broadcasters are additionally seeking substantial monetary
compensation for granting carriage rights for their must-have broadcast programming. Such increased financial demands on
distributors reduce the programming funds available for independent programmers not affiliated with broadcasters, such as us.
Closed Captioning and Advertising Restrictions
Certain of our networks must provide closed-captioning of programming for the hearing impaired, our programming and
websites intended primarily for children 12 years of age and under must comply with certain limits on advertising, and commercials
embedded in our networks’ programming stream adhere to certain standards for ensuring that those commercials are not transmitted
at louder volumes than our program material. In the future, the 21 Century Communications and Video Accessibility Act of 2010
st
may require us to provide closed captioning on certain video programming that we offer on the Internet.
Obscenity Restrictions
Network distributors are prohibited from transmitting obscene programming, and our affiliation agreements generally require us
to refrain from including such programming on our networks.
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Regulation of the Internet
We operate several websites which we use to distribute information about our programs and to offer consumers the opportunity
to purchase consumer products and services. Internet services are now subject to regulation in the U.S. relating to the privacy and
security of personally identifiable user information and acquisition of personal information from children under 13, including the
federal Child Online Protection Act and the federal Controlling the Assault of Non-Solicited Pornography and Marketing Act. In
addition, a majority of states have enacted laws that impose data security and security breach obligations. Additional federal and state
laws and regulations may be adopted with respect to the Internet or other online services, covering such issues as user privacy, child
safety, data security, advertising, pricing, content, copyrights and trademarks, access by persons with disabilities, distribution,
taxation and characteristics and quality of products and services. In addition, to the extent we offer products and services to online
consumers outside the U.S., the laws and regulations of foreign jurisdictions, including, without limitation, consumer protection,
privacy, advertising, data retention, intellectual property, and content limitations, may impose additional compliance obligations on
us.
EMPLOYEES
As of December 31, 2011, we had approximately 4,600 employees, including full-time and part-time employees of our wholly-
owned subsidiaries and consolidated ventures. There were approximately 250 personnel at our postproduction audio services business
subject to collective bargaining agreements. There are no active grievances, strikes or work stoppages and we believe our relations
with our union and non-union employees are strong. We do not believe a dispute with employees subject to collective bargaining
agreements would have a material adverse effect on our business.
AVAILABLE INFORMATION
All of our filings with the U.S. Securities and Exchange Commission (the “SEC”), including reports on Form 10-K, Form 10-Q
and Form 8-K, and all amendments to such filings are available free of charge at the investor relations section of our website,
www.discoverycommunications.com, as soon as reasonably practical after such material is filed with, or furnished to, the SEC. Our
annual report, corporate governance guidelines, code of business conduct and ethics, audit committee charter, compensation
committee charter, and nominating and corporate governance committee charter are also available on our website. In addition, we will
provide a printed copy of any of these documents, free of charge, upon written request at: Investor Relations, Discovery
Communications, Inc., 850 Third Avenue, 8th Floor, New York, NY 10022-7225. The information contained on our website is not
part of this Annual Report on Form 10-K and is not incorporated by reference herein.
ITEM 1A. Risk Factors.
Investing in our securities involves risk. In addition to the other information contained in this report, you should consider the
following risk factors before investing in our securities.
Our success is dependent upon U.S. and foreign audience acceptance of our programming and other entertainment content,
which is difficult to predict.
The production and distribution of pay television programs and other entertainment content are inherently risky businesses
because the revenue we derive and our ability to distribute our content depend primarily on consumer tastes and preferences that often
change in unpredictable ways. Our success depends on our ability to consistently create and acquire content and programming that
meet the changing preferences of viewers in general, viewers in special interest groups, viewers in specific demographic categories
and viewers in various international marketplaces. The commercial success of our programming and other content also depends upon
the quality and acceptance of competing programs and other content available in the applicable marketplace at the same time certain
of our networks are new or are equity method investees. There is no assurance of audience acceptance of these new brands. Other
factors, including the availability of alternative forms of entertainment and leisure time activities, general economic conditions,
piracy, digital and on-demand distribution and growing competition for consumer discretionary spending may also affect the audience
for our content. Audience sizes for our media networks are critical factors affecting both the volume and pricing of advertising
revenue that we receive, and the extent of distribution and the license fees we receive under agreements with our distributors.
Consequently, reduced public acceptance of our entertainment content may decrease our audience share and adversely affect our
results of operations.
Changes in consumer behavior resulting from new technologies and distribution platforms may impact the performance of
our businesses.
Our business is focused on television, and we face emerging competition from other providers of digital media, some of which
have greater financial, marketing and other resources than we do. In particular, programming offered over the Internet has become
more prevalent as the speed and quality of broadband networks have improved. Providers such as Hulu, Roku, Netflix, Apple TV,
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Amazon and Google TV are aggressively working to establish themselves as alternative providers of video services. These services and
the growing availability of online content, coupled with an expanding market for connected devices and internet-connected televisions,
may impact our traditional distribution methods for our services and content. Additionally, devices that allow users to view television
programs on a time-shifted basis and technologies that enable users to fast-forward or skip programming have caused changes in
consumer behavior that may affect the attractiveness of our offerings to advertisers and could therefore adversely affect our revenues. If
we cannot ensure that our distribution methods and content are responsive to our target audiences, our business could be adversely
affected.
The loss of key talent could disrupt our business and adversely affect our revenue.
Our business depends upon the continued efforts, abilities and expertise of our corporate and divisional executive teams and
entertainment personalities. We employ or contract with entertainment personalities who may have loyal audiences. These individuals
are important to audience endorsement of our programs and other content. There can be no assurance that these individuals will remain
with us or retain their current audiences. If we fail to retain key individuals or if our entertainment personalities lose their current
audience base, our operations could be adversely affected.
We operate in increasingly competitive industries.
The entertainment and media programming industries in which we operate are highly competitive. We compete with other
programming networks for distribution, viewers, and advertising. We also compete for viewers with other forms of media entertainment,
such as home video, movies, periodicals and online and mobile activities. In particular, websites and search engines have seen
significant advertising growth, a portion of which is derived from traditional cable network and satellite advertisers. In addition, there
has been consolidation in the media industry and our competitors include market participants with interests in multiple media businesses
which are often vertically integrated. Our online businesses compete for users and advertising in the enormously broad and diverse
market of free internet-delivered services. Our commerce business competes against a wide range of competitive retailers selling similar
products. Our curriculum-based video business competes with other providers of education products to schools. If our distributors have
to pay higher rates to holders of sports broadcasting rights, it might be difficult for us to negotiate higher rates for distribution of our
networks. Our ability to compete successfully depends on a number of factors, including our ability to consistently supply high quality
and popular content, access our niche viewership with appealing category-specific programming, adapt to new technologies and
distribution platforms and achieve widespread distribution. There can be no assurance that we will be able to compete successfully in the
future against existing or new competitors, or that increasing competition will not have a material adverse effect on our business,
financial condition or results of operations.
Further consolidation among cable and satellite providers could adversely affect our revenue and profitability.
Consolidation among cable and satellite operators has given the largest operators considerable leverage in their relationships with
programmers, including us. In the U.S., approximately 90% of our distribution revenues come from the top 10 distributors. We currently
have agreements in place with the major U.S. cable and satellite operators which expire at various times beginning in 2012 through
2020. In addition, many of the international countries and territories in which we distribute our networks also have a small number of
dominant distributors. Continued consolidation within the industry could further reduce the number of distributors available to carry our
programming and increase the negotiating leverage of our distributors which could adversely affect our revenue. Not only could the
Company experience a reduction in affiliate revenues, but in advertising revenues, which are also impacted by affiliate subscriber
amounts.
The loss of our affiliation agreements, or renewals with less advantageous terms, could cause our revenue to decline.
Because our networks are licensed on a wholesale basis to distributors such as cable and satellite operators which in turn distribute
them to consumers, we are dependent upon the maintenance of affiliation agreements with these operators. These affiliation agreements
generally provide for the level of carriage our networks will receive, such as channel placement and programming package inclusion
(widely distributed, broader programming packages compared to lesser distributed, specialized programming packages) and for payment
of a license fee to us based on the number of subscribers that receive our networks. While the number of subscribers associated with our
networks impacts our ability to generate advertising revenue, these per-subscriber payments also represent a significant portion of our
revenue. Our affiliation agreements generally have a limited term which varies by market and distributor, and there can be no assurance
that these affiliation agreements will be renewed in the future, or renewed on terms that are favorable to us. A reduction in the license
fees that we receive per subscriber or in the number of subscribers for which we are paid, including as a result of a loss or reduction in
carriage for our networks, could adversely affect our distribution revenue. Such a loss or reduction in carriage could also decrease the
potential audience for our programs thereby adversely affecting our advertising revenue. At the end of 2012, three of these distribution
arrangements will expire. Although we intend to renew these agreements, a failure to secure a renewal or a renewal on less favorable
terms may have a material adverse effect on our results of operations and financial condition. In addition, our affiliation agreements are
complex and individually negotiated. If we were to disagree with one of our counterparties on the interpretation of an affiliation
agreement, our relationship with that counterparty could be damaged and our business could be negatively affected.
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Some terms of our agreements with distributors could be interpreted in a manner that could adversely affect distribution
revenue payable to us under those agreements.
Some of our distribution agreements contain “most favored nation” clauses. These clauses typically provide that if we enter into
an agreement with another distributor which contains certain more favorable terms, we must offer some of those terms to our existing
distributors. We have entered into a number of distribution agreements with terms that differ in some respects from those contained in
other agreements. While we believe that we have appropriately complied with the most favored nation clauses included in our
distribution agreements, these agreements are complex and other parties could reach a different conclusion that, if correct, could have
an adverse effect on our financial condition or results of operations.
We may pursue acquisitions and other strategic transactions to complement or expand our business that may not be
successful and we may lose up to the entire value of our investment in these acquisitions and transactions.
Our success may depend on opportunities to buy other businesses or technologies that could complement, enhance or expand our
current business or products or that might otherwise offer us growth opportunities. We may not be able to complete any transactions
and these transactions, if executed, pose significant risks and could have a negative effect on our operations. Any transactions that we
are able to identify and complete may involve a number of risks, including:
•
•
•
•
the diversion of our management’s attention from our existing business to integrate the operations and personnel of the
acquired or combined business or equity method investee;
possible adverse effects on our operating results during the integration process;
a high degree of risk involved in these transactions, which could become substantial over time, and higher exposure to
significant financial losses if the underlying ventures are not successful; and
our possible inability to achieve the intended objectives of the transaction.
In addition, we may not be able to successfully or profitably integrate, operate, maintain and manage our newly acquired
operations or employees. We may not be able to maintain uniform standards, controls, procedures and policies, and this may lead to
operational inefficiencies.
New acquisitions, equity method investments and other transactions may require the commitment of significant capital that
would otherwise be directed to investments in our existing businesses or be distributed to shareholders.
The financial performance of our equity method investments may differ from current estimates used and impact the
accounting treatment of certain items.
We have equity investments in certain entities and the accounting treatment applied for these investments varies depending on a
number of factors, including, but not limited to, our percentage ownership and whether we have any influence or control over the
relevant entity. Under certain accounting standards, any losses experienced by these entities could adversely impact our results of
operations and the value of our investment. In addition, if these entities were to fail and cease operations, we may lose the entire value
of our investment and the stream of any shared profits. Some of our ventures are newly formed networks, which may require
significant funding before achieving profitability.
Our business could be adversely affected by any continuation or worsening of the current economic downturn.
We derive substantial revenues from the sale of advertising on our networks. Expenditures by advertisers tend to be cyclical,
reflecting overall economic conditions, as well as budgeting and buying patterns. The current economic conditions and any
continuation of these adverse conditions may adversely affect the economic prospects of advertisers and could alter current or
prospective advertisers’ spending priorities. A decrease in advertising expenditures would have an adverse effect on our business. A
decline in economic conditions usually impacts consumer discretionary spending. A reduction in consumer spending may impact pay
television subscriptions, particularly to the more expensive digital service tiers, which could lead to a decrease in our distribution fees
and may reduce the rates we can charge for advertising.
Substantial leverage and debt service obligations may adversely affect us.
As of December 31, 2011, we had approximately $4.2 billion of consolidated debt, including capital leases. Our substantial level
of indebtedness increases the possibility that we may be unable to generate cash sufficient to pay when due the principal of, interest
on, or other amounts due with respect to our indebtedness. In addition, we have the ability to draw down our revolving credit facility
in the ordinary course, which would have the effect of increasing our indebtedness. We are also permitted, subject to certain
restrictions under our existing indebtedness, to obtain additional long-term debt and working capital lines of credit to meet future
financing needs. This would have the effect of increasing our total leverage.
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including:
•
Our substantial leverage could have significant negative consequences on our financial condition and results of operations,
impairing our ability to meet one or more of the financial ratio covenants contained in our debt agreements or to generate
cash sufficient to pay interest or principal, which could result in an acceleration of some or all of our outstanding debt in
the event that an uncured default occurs;
increasing our vulnerability to general adverse economic and market conditions;
limiting our ability to obtain additional debt or equity financing;
requiring the dedication of a substantial portion of our cash flow from operations to service our debt, thereby reducing the
amount of cash flow available for other purposes;
requiring us to sell debt or equity securities or to sell some of our core assets, possibly on unfavorable terms, to meet
payment obligations;
limiting our flexibility in planning for, or reacting to, changes in our business and the markets in which we compete; and
placing us at a possible competitive disadvantage with less leveraged competitors and competitors that may have better
access to capital resources.
•
•
•
•
•
•
Restrictive covenants in the loan agreements for our revolving credit facility could adversely affect our business by limiting
our flexibility.
The loan agreement for our revolving credit facility contains restrictive covenants, as well as requirements to comply with
certain leverage and other financial maintenance tests. These covenants and requirements could limit our ability to take various
actions, including incurring additional debt, guaranteeing indebtedness and engaging in various types of transactions, including
mergers, acquisitions and sales of assets. These covenants could place us at a disadvantage compared to some of our competitors, who
may have fewer restrictive covenants and may not be required to operate under these restrictions. Further, these covenants could have
an adverse effect on our business by limiting our ability to take advantage of financing, mergers and acquisitions or other
opportunities.
We are a holding company and could be unable in the future to obtain cash in amounts sufficient to service our financial
obligations or meet our other commitments.
Our ability to meet our financial obligations and other contractual commitments will depend upon our ability to access cash. We
are a holding company, and our sources of cash include our available cash balances, net cash from the operating activities of our
subsidiaries, any dividends and interest we may receive from our investments, availability under any credit facilities that we may
obtain in the future and proceeds from any asset sales we may undertake in the future. The ability of our operating subsidiaries,
including Discovery Communications, LLC, to pay dividends or to make other payments or advances to us will depend on their
individual operating results and any statutory, regulatory or contractual restrictions, including restrictions under our credit facility, to
which they may be or may become subject. We are required to accrue and pay U.S. taxes to repatriate certain cash balances held by
foreign corporations. However, we intend to permanently reinvest these funds outside of the U.S. and our current plans do not
demonstrate a need to repatriate them to fund our U.S. operations.
Risks associated with our international operations could harm our financial condition.
Our networks are offered worldwide, and we are focused on expanding our international operations in key markets, some of
which are emerging markets. Inherent economic risks of doing business in international markets include, among other things, changes
in the economic environment, exchange controls, tariffs and other trade barriers, longer payment cycles, foreign taxation, corruption,
and, in some markets, increased risk of political instability. As we continue to expand the provision of our products and services to
international markets, these risks and uncertainties may harm our results of operations.
Furthermore, some foreign markets where we and our partners operate may be more adversely affected by current economic
conditions than the United States. We also may incur substantial expense as a result of changes in the existing economic or political
environment in the regions where we do business, including the imposition of new restrictions. Acts of terrorism or other hostilities,
or other future financial, political, economic or other uncertainties, could lead to a reduction in revenue or loss of investment, which
could adversely affect our business, financial condition or results of operations.
Fluctuations in foreign exchange rates could have an adverse effect on our results of operations.
We have significant operations in a number of foreign jurisdictions and certain of our operations are conducted in foreign
currencies. The value of these currencies fluctuates relative to the U.S. dollar. As a result, we are exposed to exchange rate
fluctuations, which could have an adverse effect on our results of operations in a given period or in specific markets.
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Financial market conditions may impede access to or increase the cost of financing our operations and investments.
The ongoing changes in U.S. and global financial and equity markets, including market disruptions and tightening of the credit
markets, may make it more difficult for us to obtain financing for our operations or investments or increase the cost of obtaining
financing. In addition, our borrowing costs can be affected by short and long-term debt ratings assigned by independent rating agencies
which are based, in significant part, on our performance as measured by credit metrics such as interest coverage and leverage ratios. A
low rating could increase our cost of borrowing or make it more difficult for us to obtain future financing.
Our business is subject to risks of adverse laws and regulations, both domestic and foreign.
Programming services like ours, and the distributors of our services, including cable operators, satellite operators and other
MVPDs, are highly regulated by U.S. federal laws and regulations issued and administered by various federal agencies, including the
FCC, as well as by state and local governments, in ways that affect the daily conduct of our video programming business. See the
discussion under “Business – Regulatory Matters” above. The U.S. Congress, the FCC and the courts currently have under
consideration, and may in the future adopt, new laws, regulations and policies regarding a wide variety of matters that could, directly or
indirectly, affect the operations of our U.S. media properties or modify the terms under which we offer our services and operate. For
example, any changes to the laws and regulations that govern the services or signals that are carried by cable television operators or our
other distributors may result in less capacity for other programming services, such as our networks, which could adversely affect our
revenue.
Similarly, the foreign jurisdictions in which our networks are offered have, in varying degrees, laws and regulations governing our
businesses. Programming businesses are subject to regulation on a country-by-country basis. Changes in regulations imposed by foreign
governments could also adversely affect our business, results of operations and ability to expand our operations beyond their current
scope.
Piracy of our entertainment content, including digital piracy, may decrease revenue received from our programming and
adversely affect our business and profitability.
The success of our business depends in part on our ability to maintain the intellectual property rights to our entertainment content.
We are fundamentally a content company and piracy of our brands, DVDs, television networks and other programming, digital content
and other intellectual property has the potential to significantly adversely affect us. Piracy is particularly prevalent in many parts of the
world that lack copyright and other protections similar to existing law in the U.S. It is also made easier by technological advances
allowing the conversion of programming into digital formats, which facilitates the creation, transmission and sharing of high quality
unauthorized copies. Unauthorized distribution of copyrighted material over the Internet is a threat to copyright owners’ ability to
protect and exploit their property. The proliferation of unauthorized use of our content may have an adverse effect on our business and
profitability because it reduces the revenue that we potentially could receive from the legitimate sale and distribution of our content.
Our directors overlap with those of Liberty and certain related persons of Advance/Newhouse, which may lead to conflicting
interests.
Our eleven-person board of directors includes two persons who are currently members of the board of directors of Liberty Media
Corporation (“Liberty Media”), three persons who are currently members of the board of directors of Liberty Global, Inc. (“Liberty
Global”), and two persons who are currently members of the board of directors of Liberty Interactive Corporation (“Liberty
Interactive”), all of which include John C. Malone as Chairman of the boards of those companies. In addition, our board of directors
includes three designees of Advance/Newhouse, including Robert J. Miron, who was the Chairman of Advance/Newhouse until
December 31, 2010, and Steven A. Miron, the Chief Executive Officer of Advance/Newhouse. The Liberty entities and the parent
company of Advance/Newhouse own interests in a range of media, communications and entertainment businesses. None of the Liberty
entities own any interest in us. Mr. Malone beneficially owns stock of Liberty Media representing approximately 58% of the aggregate
voting power of its outstanding stock, owns shares representing approximately 35% of the aggregate voting power of Liberty Global,
owns shares representing approximately 32% of the aggregate voting power of Liberty Interactive, and owns shares representing
approximately 22% of the aggregate voting power (other than with respect to the election of the common stock directors) of our
outstanding stock. Mr. Malone controls approximately 30% of our aggregate voting power relating to the election of the eight common
stock directors, assuming that the preferred stock awarded by Advance/Newhouse has not been converted into shares of our common
stock. Those of our directors who are also directors of the Liberty entities own Liberty Media, Liberty Global or Liberty Interactive
stock and stock incentives and own our stock and stock incentives. Advance/Newhouse will elect three directors annually for so long as
it owns a specified minimum amount of our Series A convertible preferred stock, and two of its directors are its former Chairman,
Robert J. Miron, and its Chief Executive Officer, Steven A. Miron. The Advance/Newhouse Series A convertible preferred stock, which
votes with our common stock on all matters other than the election of directors, represents approximately 25% of the voting power of
our outstanding shares. The Series A convertible preferred stock also grants Advance/Newhouse consent rights over a range of our
corporate actions, including fundamental changes to our business, the issuance of additional capital stock, mergers and business
combinations and certain acquisitions and dispositions. These ownership interests and/or business positions could create, or
15
appear to create, potential conflicts of interest when these individuals are faced with decisions that could have different implications for us,
the Liberty entities, and/or Advance/Newhouse. For example, there may be the potential for a conflict of interest when we, on the one hand,
or a Liberty entity, and/or Advance/Newhouse, on the other hand, look at acquisitions and other corporate opportunities that may be suitable
for the other.
The members of our board of directors have fiduciary duties to our stockholders. Likewise, those persons who serve in similar
capacities at Liberty Media, Liberty Global, Liberty Interactive, or Advance/Newhouse have fiduciary duties to those companies. Therefore,
such persons may have conflicts of interest or the appearance of conflicts of interest with respect to matters involving or affecting both
respective companies. Although the terms of any transactions or agreements will be established based upon negotiations between employees
of the companies involved, there can be no assurance that the terms of any transactions will be as favorable to us or our subsidiaries as would
be the case where the parties are at arms’ length.
Our overlapping directors with Liberty Media and Liberty Interactive may result in the diversion of business opportunities and
other potential conflicts.
Both Liberty Media and Liberty Interactive own interests in various U.S. and international programming companies that have
subsidiaries that own or operate domestic or foreign programming services that may compete with the programming services we offer. We
have no rights in respect of U.S. or international programming opportunities developed by or presented to the subsidiaries of Liberty Media
and Liberty Interactive, and the pursuit of these opportunities by such subsidiaries may adversely affect our interests and those of our
stockholders. Because we and these Liberty entities have overlapping directors, the pursuit of business opportunities may serve to intensify
the conflicts of interest or appearance of conflicts of interest faced by the respective management teams. Our charter provides that none of
our directors or officers will be liable to us or any of our subsidiaries for breach of any fiduciary duty by reason of the fact that such
individual directs a corporate opportunity to another person or entity (including Liberty Media or Liberty Interactive), for which such
individual serves as a director or officer, or does not refer or communicate information regarding such corporate opportunity to us or any of
our subsidiaries, unless (x) such opportunity was expressly offered to such individual solely in his or her capacity as a director or officer of
us or any of our subsidiaries and (y) such opportunity relates to a line of business in which we or any of our subsidiaries is then directly
engaged.
The personal educational media, lifelong learning, and travel and automotive industry investments by John S. Hendricks, a common
stock director and our Founder, may conflict with or compete with our business activities.
Our Founder, John S. Hendricks, manages his non-Discovery, personal business investments through Hendricks Investment Holdings
LLC (“HIH”), a Delaware limited liability company of which he is the sole owner and member. HIH owns a travel club and travel-related
properties including a resort in Gateway, Colorado and has created a learning academy for guests that includes online and advanced media
offerings in the area of informal and lifelong learning. Certain video productions and offerings of this academy may compete with our
educational media offerings. We and the academy may enter into a business arrangement for the offering of our video products for sale by
the academy and/or for the joint-production of new educational media products or coproduction agreements for programming to be aired on
our networks, such as the Curiosity series. In addition, from time to time, HIH or its subsidiaries may enter into transactions with us or our
subsidiaries. For example, through HIH, Mr. Hendricks owns a number of business interests in the automotive field, some of which are
involved in programming offered by us, in particular on our Velocity network. Although the terms of any such transactions or agreements
will be established based upon negotiations between employees of the companies involved, there can be no assurance that the terms of any
such transactions will be as favorable to us or our subsidiaries as would be the case where the parties are at arms’ length.
It may be difficult for a third party to acquire us, even if doing so may be beneficial to our stockholders.
Certain provisions of our charter and bylaws may discourage, delay or prevent a change in control that a stockholder may consider
favorable. These provisions include the following:
•
authorizing a capital structure with multiple series of common stock: a Series B that entitles the holders to ten votes per share, a
Series A that entitles the holders to one vote per share and a Series C that, except as otherwise required by applicable law, entitles
the holders to no voting rights;
•
authorizing the Series A convertible preferred stock with special voting rights, which prohibits us from taking any of the
following actions, among others, without the prior approval of the holders of a majority of the outstanding shares of such stock:
•
•
•
•
increasing the number of members of the Board of Directors above 11;
making any material amendment to our charter or bylaws;
engaging in a merger, consolidation or other business combination with any other entity;
appointing or removing our Chairman of the Board or our Chief Executive Officer;
•
authorizing the issuance of “blank check” preferred stock, which could be issued by our board of directors to increase the number
of outstanding shares and thwart a takeover attempt;
16
•
•
•
•
•
•
classifying our common stock directors with staggered three year terms and having three directors elected by the holders of the
Series A convertible preferred stock, which may lengthen the time required to gain control of our board of directors;
limiting who may call special meetings of stockholders;
prohibiting stockholder action by written consent (subject to certain exceptions), thereby requiring stockholder action to be
taken at a meeting of the stockholders;
establishing advance notice requirements for nominations of candidates for election to our board of directors or for proposing
matters that can be acted upon by stockholders at stockholder meetings;
requiring stockholder approval by holders of at least 80% of our voting power or the approval by at least 75% of our board of
directors with respect to certain extraordinary matters, such as a merger or consolidation, a sale of all or substantially all of our
assets or an amendment to our charter;
requiring the consent of the holders of at least 75% of the outstanding Series B common stock (voting as a separate class) to
certain share distributions and other corporate actions in which the voting power of the Series B common stock would be
diluted by, for example, issuing shares having multiple votes per share as a dividend to holders of Series A common stock; and
•
the existence of authorized and unissued stock which would allow our board of directors to issue shares to persons friendly to
current management, thereby protecting the continuity of our management, or which could be used to dilute the stock
ownership of persons seeking to obtain control of us.
We have also adopted a shareholder rights plan in order to encourage anyone seeking to acquire us to negotiate with our board of
directors prior to attempting a takeover. While the plan is designed to guard against coercive or unfair tactics to gain control of us, the
plan may have the effect of making more difficult or delaying any attempts by others to obtain control of us.
Holders of any single series of our common stock may not have any remedies if any action by our directors or officers has an
adverse effect on only that series of common stock.
Principles of Delaware law and the provisions of our charter may protect decisions of our board of directors that have a disparate
impact upon holders of any single series of our common stock. Under Delaware law, the board of directors has a duty to act with due care
and in the best interests of all of our stockholders, including the holders of all series of our common stock. Principles of Delaware law
established in cases involving differing treatment of multiple classes or series of stock provide that a board of directors owes an equal
duty to all common stockholders regardless of class or series and does not have separate or additional duties to any group of stockholders.
As a result, in some circumstances, our directors may be required to make a decision that is adverse to the holders of one series of
common stock. Under the principles of Delaware law referred to above, stockholders may not be able to challenge these decisions if our
board of directors is disinterested and adequately informed with respect to these decisions and acts in good faith and in the honest belief
that it is acting in the best interests of all of our stockholders.
The exercise by Advance/Newhouse of its registration rights may cause our stock price to decline significantly, even if our
business is doing well.
Advance/Newhouse has been granted registration rights covering all of the shares of common stock issuable upon conversion of the
convertible preferred stock held by Advance/Newhouse. Advance/Newhouse’s preferred stock is currently convertible into shares of our
Series A and Series C common stock on a 1-for-1 basis, subject to certain anti-dilution adjustments. The registration rights, which are
immediately exercisable, are transferrable with the sale or transfer by Advance/Newhouse of blocks of shares representing 10% or more
of the preferred stock it holds. The exercise of the registration rights, and subsequent sale of possibly large amounts of our common stock
in the public market, could materially and adversely affect the market price of our common stock.
John C. Malone and Advance/Newhouse each have significant voting power with respect to corporate matters considered by our
stockholders.
For corporate matters other than the election of directors, John C. Malone and Advance/Newhouse each beneficially own shares of
our stock representing approximately 22% and 25%, respectively, of the aggregate voting power represented by our outstanding stock.
With respect to the election of directors, Mr. Malone controls approximately 30% of the aggregate voting power relating to the election of
the eight common stock directors (assuming that the convertible preferred stock owned by Advance/Newhouse (the “A/N Preferred
Stock”) has not been converted into shares of our common stock). The A/N Preferred Stock carries with it the right to designate the three
preferred stock directors to our board (subject to certain conditions), but will not vote with respect to the election of the eight common
stock directors. Also, under the terms of the A/N Preferred Stock, Advance/Newhouse has special voting rights as to certain enumerated
matters, including material amendments to the restated charter and bylaws, fundamental changes in our business, mergers and other
business combinations, certain acquisitions and dispositions and future issuances of capital stock. Although there is no stockholder
agreement, voting agreement or any similar arrangement between Mr. Malone and Advance/Newhouse, by virtue of their respective
holdings, each of Mr. Malone and Advance/Newhouse likely have significant influence over the outcome of any corporate transaction or
other matter submitted to our stockholders.
17
ITEM 1B. Unresolved Staff Comments.
None.
ITEM 2. Properties.
We own and lease 1.6 million square feet of building space for the conduct of our businesses at 49 locations throughout the
world. In the U.S. alone, we own and lease approximately 597,000 and 775,000 square feet of building space, respectively, at 19
locations. Principal locations in the U.S. include: (i) our world headquarters located at One Discovery Place, Silver Spring, Maryland,
where approximately 543,000 square feet is used for executive offices and general office space by our U.S. Networks, International
Networks, and Education and Other segments, (ii) general office space at 850 Third Avenue, New York, New York, where
approximately 132,000 square feet is primarily used for sales by our U.S. Networks segment, (iii) general office space and a
production and post-production facility located at 8045 Kennett Street, Silver Spring, Maryland, where approximately 149,000 square
feet is primarily used by our U.S. Networks segment, (iv) general office space and a production and post-production facility at 1619
Broadway, New York, New York, where approximately 69,000 square feet is used by our Education and Other segment, (v) general
office space located at 10100 Santa Monica Boulevard, Los Angeles, California, where approximately 58,000 square feet is primarily
used for sales by our U.S. Networks segment, (vi) general office space at 6505 Blue Lagoon Drive, Miami, Florida, where
approximately 91,000 square feet is primarily used by our International Networks segment, and (vii) an origination facility at 45580
Terminal Drive, Sterling, Virginia, where approximately 54,000 square feet of space is used to manage the distribution of domestic
network television programming by our U.S. Networks segment.
We also lease over 270,000 square feet of building space at 30 locations outside of the U.S., including the U.K., Germany and
Singapore.
Each property is considered to be in good condition, adequate for its purpose, and suitably utilized according to the individual
nature and requirements of the relevant operations. Our policy is to improve and replace property as considered appropriate to meet
the needs of the individual operation.
ITEM 3. Legal Proceedings.
We experience routine litigation in the normal course of our business. We believe that none of the pending litigation will have a
material adverse effect on our consolidated financial condition, future results of operations, or liquidity.
ITEM 4. Mine Safety Disclosures.
Not applicable.
Executive Officers of Discovery Communications, Inc.
Pursuant to General Instruction G(3) to Form 10-K, the information regarding our executive officers required by Item 401(b) of
Regulation S-K is hereby included in Part I of this report.
The following table sets forth the name and date of birth of each of our executive officers and the office held by such officer as
of February 10, 2012.
Name
John S. Hendricks
Born March 29, 1952
David M. Zaslav
Born January 15, 1960
Bradley E. Singer
Born July 11, 1966
Position
Chairman and a common stock director. Mr. Hendricks is our Founder and has served as Chairman of
Discovery since September 1982. Mr. Hendricks served as our Chief Executive Officer from September
1982 to June 2004; and our Interim Chief Executive Officer from December 2006 to January 2007.
President, Chief Executive Officer and a common stock director. Mr. Zaslav has served as our President
and Chief Executive Officer since January 2007. Mr. Zaslav served as President, Cable & Domestic
Television and New Media Distribution of NBC Universal, Inc., a media and entertainment company
(“NBC”), from May 2006 to December 2006. Mr. Zaslav served as Executive Vice President of NBC,
and President of NBC Cable, a division of NBC, from October 1999 to May 2006. Mr. Zaslav was a
director of Tivo Inc. from 2000 to 2010.
Senior Executive Vice President, Chief Financial Officer. Mr. Singer has served as our Senior Executive
Vice President, Chief Financial Officer since July 2008 and served as our Treasurer from February 2009
to September 2011. Mr. Singer served as Chief Financial Officer and Treasurer of American Tower
Corporation, a wireless and broadcast communications infrastructure company, from December 2001 to
June 2008. Mr. Singer has announced that he will resign from his position effective March 31, 2012.
18
Name
Mark G. Hollinger
Born August 26, 1959
Adria Alpert-Romm
Born March 2, 1955
Bruce L. Campbell
Born November 26, 1967
Position
President and Chief Executive Officer of Discovery Networks International. Mr. Hollinger became
President and Chief Executive Officer of Discovery Networks International in December 2009. Prior to
that, Mr. Hollinger served as our Chief Operating Officer and Senior Executive Vice President,
Corporate Operations from January 2008 through December 2009; and as our Senior Executive Vice
President, Corporate Operations from January 2003 through December 2009. Mr. Hollinger served as
our General Counsel from 1996 to January 2008, and as President of our Global Businesses and
Operations from February 2007 to January 2008.
Senior Executive Vice President, Human Resources. Ms. Romm has served as our Senior Executive
Vice President of Human Resources since March 2007. Ms. Romm served as Senior Vice President of
Human Resources of NBC from 2004 to 2007. Prior to 2004, Ms. Romm served as a Vice President in
Human Resources for the NBC TV network and NBC staff functions.
Chief Development Officer, General Counsel and Secretary. Mr. Campbell became Chief Development
Officer in August 2010 and our General Counsel and Secretary in December 2010. Prior to that, Mr.
Campbell served as our President, Digital Media & Corporate Development from March 2007 through
August 2010. Mr. Campbell served as Executive Vice President, Business Development of NBC from
December 2005 to March 2007, and Senior Vice President, Business Development of NBC from
January 2003 to November 2005.
Thomas R. Colan
Born July 21, 1955
Executive Vice President, Chief Accounting Officer. Mr. Colan has served as our Executive Vice
President, Chief Accounting Officer since March 2008. Mr. Colan served as Senior Vice President –
Controller and Treasurer at America Online/Time Warner from September 2001 to March 2008.
19
PART II
ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Our Series A common stock, Series B common stock and Series C common stock are listed and traded on The NASDAQ Global
Select Market (“NASDAQ”) under the symbols “DISCA,” “DISCB” and “DISCK,” respectively. Our common stock began trading
on NASDAQ on September 18, 2008. The following table sets forth, for the periods indicated, the range of high and low sales prices
per share of our Series A common stock, Series B common stock and Series C common stock as reported on NASDAQ.
2011
Fourth quarter
Third quarter
Second quarter
First quarter
2010
Fourth quarter
Third quarter
Second quarter
First quarter
Series A
Common Stock
Series B
Common Stock
Series C
Common Stock
High
Low High
Low High
Low
$45.14 $35.65 $47.26 $36.48 $41.81 $33.19
$42.77 $34.75 $42.32 $32.05 $39.74 $31.63
$45.81 $39.50 $45.65 $39.37 $40.46 $35.17
$44.33 $37.62 $43.83 $38.40 $39.58 $32.81
$45.52 $39.62 $44.52 $41.40 $39.71 $34.54
$44.39 $34.70 $44.56 $35.62 $39.14 $30.14
$40.13 $33.48 $40.52 $33.82 $34.58 $28.45
$34.36 $27.69 $34.18 $28.14 $30.14 $24.96
As of February 10, 2012, there were approximately 2,104, 115 and 2,211 record holders of our Series A common stock, Series B
common stock and Series C common stock, respectively. These amounts do not include the number of shareholders whose shares are
held of record by banks, brokerage houses or other institutions, but include each institution as one shareholder.
We have not paid any cash dividends on our Series A common stock, Series B common stock or Series C common stock, and we
have no present intention to do so. Payment of cash dividends, if any, will be determined by our Board of Directors in consideration
of our earnings, financial condition and other relevant considerations. Our credit facility restricts our ability to declare dividends in
certain situations.
Unregistered Sales of Equity Securities and Use of Proceeds
There were no sales of unregistered securities during the three months ended December 31, 2011.
The following table presents information about our repurchases of common stock that were made through open market
transactions during the three months ended December 31, 2011.
Period
Series C common stock:
October 1, 2011 – October 31, 2011
November 1, 2011 – November 30, 2011
December 1, 2011 – December 31, 2011
Total
Total Number
of Shares
Purchased
Average
Price
Paid per
(1)
Share
Total Number
of Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs
(2)
Approximate
Dollar Value of
Shares that May
Yet Be Purchased
Under the Plans or
Programs
(1)(2)
2,709,000
2,081,048
2,207,809
6,997,857
$37.36
$38.96
$37.31
$37.82
2,709,000
2,081,048
2,207,809
6,997,857
$1,061,422,014
$ 980,345,913
$ 897,968,833
$ 897,968,833
(1)
(2)
The amounts do not give effect to any fees, commissions or other costs associated with repurchases of shares.
On August 3, 2010, we announced a stock repurchase program, pursuant to which we are authorized to purchase up to $1.0
billion of our common stock. On July 27, 2011, the Company’s Board of Directors authorized the Company to purchase an
additional $1.0 billion of its common stock under the stock repurchase program. In total, the Company has been authorized to
purchase up to $2.0 billion of its common stock under the repurchase program. We expect to fund repurchases through a
combination
20
of cash on hand, cash generated by operations, borrowings under our revolving credit facility and future financing transactions.
Under the program, management is authorized to purchase shares from time to time through open market purchases or privately
negotiated transactions at prevailing prices as permitted by securities laws and other legal requirements, and subject to stock
price, business conditions, market conditions and other factors. The repurchase program does not have an expiration date. The
above repurchases were funded using cash on hand. There were no repurchases of our Series A common stock or Series B
common stock during the three months ended December 31, 2011.
Stock Performance Graph
The following graph sets forth the cumulative total shareholder return on our Series A common stock, Series B common stock
and Series C common stock as compared with the cumulative total return of the companies listed in the Standard and Poor’s 500
Stock Index (“S&P 500 Index”) and a peer group of companies comprised of CBS Corporation Class B common stock, News
Corporation Class A common stock, Scripps Network Interactive, Inc., Time Warner, Inc., Viacom, Inc. Class B common stock and
The Walt Disney Company. The graph assumes $100 originally invested on September 18, 2008, the date upon which our common
stock began trading, in each of our Series A common stock, Series B common stock and Series C common stock, the S&P 500 Index,
and the stock of our peer group companies, including reinvestment of dividends, for the period September 18, 2008 through
December 31, 2008 and the years ended December 31, 2009, 2010 and 2011.
DISCA
DISCB
DISCK
S&P 500
Peer Group
December 31,
2008
102.53
78.53
83.69
74.86
68.79
$
$
$
$
$
December 31,
2009
222.09
162.82
165.75
92.42
100.70
$
$
$
$
$
December 31,
2010
301.96
225.95
229.31
104.24
121.35
$
$
$
$
$
December 31,
2011
296.67
217.56
235.63
104.23
138.19
$
$
$
$
$
21
Equity Compensation Plan Information
Information regarding securities authorized for issuance under equity compensation plans will be set forth in our definitive
Proxy Statement for our 2012 Annual Meeting of Stockholders under the caption “Securities Authorized for Issuance Under Equity
Compensation Plans,” which is incorporated herein by reference.
ITEM 6. Selected Financial Data.
The table set forth below presents our selected financial information for each of the past five years. The selected statement of
operations information for each of the three years ended December 31, 2011 and the selected balance sheet information as of
December 31, 2011 and 2010 have been derived from and should be read in conjunction with the information in Item 7,
“Management’s Discussion and Analysis of Results of Operations and Financial Position,” the audited consolidated financial
statements included in Item 8, “Financial Statements and Supplementary Data,” and other financial information included elsewhere in
this Annual Report on Form 10-K. The selected statement of operations information for each of the two years ended December 31,
2008 and 2007 and the selected balance sheet information as of December 31, 2009, 2008 and 2007 have been derived from financial
statements not included in the Annual Report on Form 10-K.
We were formed in connection with DHC and Advance/Newhouse combining their respective ownership interests in DCH and
exchanging those interests with and into Discovery, which was consummated on September 17, 2008. Prior to our formation, DCH
was a stand-alone private company, which was owned approximately 66 2/3% by DHC and 33 1/3% by Advance/Newhouse. As a
result of this transaction we became the successor reporting entity to DHC.
The selected financial information set forth below reflects our formation as though it was consummated on January 1, 2008.
Accordingly, the selected statement of operations information for each of the three years ended December 31, 2011 and the selected
balance sheet information as of December 31, 2011, 2010, 2009 and 2008 reflect the consolidated results of operations and financial
position of Discovery. The selected statement of operations information for the year ended December 31, 2008 reflects the combined
results of operations of DHC and DCH for the period January 1, 2008 through September 17, 2008 and the consolidated results of
operations for Discovery for the period September 18, 2008 through December 31, 2008. The selected statement of operations
information of the year ended December 31, 2007 and the selected balance sheet information as of December 31, 2007 reflect the
consolidated results of operations and financial position of DHC. Prior to our formation, DHC accounted for its investment in DCH
using the equity method. Therefore, DHC’s results of operations and cash flows for the period January 1, 2008 through September 17,
2008 have been adjusted to eliminate the portion of DCH’s earnings originally recorded by DHC in its stand-alone financial
statements under the equity method. Additionally, DCH’s earnings for the period January 1, 2008 through September 17, 2008 have
been adjusted to allocate a portion of its earnings to Advance/Newhouse.
22
Selected Statement of Operations Information:
Revenues
Costs of revenues, excluding depreciation and amortization
Operating income (loss)
DHC’s equity in earnings of DCH
Income from continuing operations, net of taxes
(Loss) income from discontinued operations, net of taxes
Net income (loss)
Net income attributable to noncontrolling interests
Net income (loss) attributable to Discovery Communications, Inc.
Stock dividends to preferred interests
Net income (loss) available to Discovery Communications, Inc. stockholders
Income per share from continuing operations available to Discovery
Communications, Inc. stockholders:
(Loss) income per share from discontinued operations available to Discovery
Communications, Inc. stockholders:
Basic
Diluted
Basic
Diluted
Net income (loss) per share available to Discovery Communications, Inc.
stockholders:
Basic
Diluted
Weighted average shares outstanding:
Basic
Diluted
Selected Balance Sheet Information:
Cash and cash equivalents
DHC’s investment in DCH
Goodwill
Total assets
Long-term debt:
Current portion
Long-term portion
Total liabilities
Redeemable noncontrolling interests
Equity attributable to Discovery Communications, Inc.
Equity attributable to noncontrolling interests
Total equity
2011
2010
2008
2009
(in millions, except per share amounts)
2007
$ 4,235
1,233
1,799
—
1,134
(1)
1,133
(1)
1,132
—
1,132
$
$
2.82
2.80
$ —
$ —
$
$
2.82
2.80
$ 3,773
1,073
1,360
—
647
22
669
(16)
653
(1)
652
$ 3,458
1,044
1,274
—
570
(6)
564
(15)
549
(8)
541
$ 3,382
1,002
1,064
—
404
40
444
(127)
317
—
317
$
76
60
(8)
142
86
(154)
(68)
—
(68)
—
(68)
$
$
$
$
$
$
1.48
1.47
$ 1.29
$ 1.29
0.05
0.05
$ (0.01)
$ (0.01)
1.53
1.52
$ 1.28
$ 1.27
$
$
$
$
$
$
0.86
0.86
$ 0.31
$ 0.31
0.12
0.12
$ (0.55)
$ (0.55)
0.99
0.98
$ (0.24)
$ (0.24)
401
405
425
429
423
425
321
322
281
281
$ 1,048
—
6,291
11,913
26
4,219
5,394
—
6,517
2
6,519
$
466
—
6,434
11,019
20
3,598
4,786
—
6,225
8
6,233
$
623
—
6,433
10,952
38
3,457
4,683
49
6,197
23
6,220
$
94
—
6,891
10,481
458
3,331
4,875
49
5,536
21
5,557
$
8
3,272
1,782
5,866
—
—
1,371
—
4,495
—
4,495
•
•
•
•
Income (loss) per share amounts may not sum since each is calculated independently.
Our results of operations for 2011 include a $112 million income tax benefit related to foreign tax credits and a $129 million gain
on the disposition of the Discovery Health network as a contribution to OWN upon the launch of the network. As we continue to
be involved in the operations of OWN subsequent to its launch, the results of operations of the Discovery Health network have not
been presented as discontinued operations. Therefore, our results of operations for 2010, 2009 and 2008 include the gross revenues
and expenses of the Discovery Health network. For periods subsequent to January 1, 2011, our results of operations include only
our proportionate share of OWN’s net operating results under the equity method of accounting. The Discovery Health network was
part of DCH prior to our formation and, therefore, did not impact the 2007 financial information in the above table.
Our results of operations for 2010 include a $136 million loss on the extinguishment of debt.
On September 1, 2010, we sold our Antenna Audio business for net proceeds of $24 million in cash, which resulted in a $9 million
gain, net of taxes. The operating results of Antenna Audio have been reported as discontinued operations for 2011, 2010, 2009 and
2008. Antenna Audio was previously a business of DCH prior to our formation and, therefore, did not impact the 2007 financial
information in the above table.
23
•
On May 22, 2009, we sold a 50% interest in the U.S. Discovery Kids network to Hasbro and formed The Hub. Both parties
then contributed their interests in the U.S. Discovery Kids network to a newly formed joint venture. We recognized a
pretax gain of $252 million in connection with this transaction. As we continue to be involved in the operations of the joint
venture subsequent to its formation, the results of operations of the U.S. Discovery Kids network have not been presented
as discontinued operations. Therefore, our results of operations for January 1, 2009 through May 22, 2009 and 2008
include the gross revenues and expenses of the U.S. Discovery Kids network. For periods subsequent to May 22, 2009, our
results of operations include only our proportionate share of the U.S. Discovery Kids network net operating results under
the equity method of accounting. The U.S. Discovery Kids network was part of DCH prior to our formation and, therefore,
did not impact the 2007 financial information in the above table.
•
On September 17, 2008, DHC concluded the spin-off of Ascent Capital Group “ACG” in connection with our formation,
which did not result in a gain or loss. The operating results of ACG have been reported as discontinued operations for 2008
and 2007.
24
ITEM 7. Management’s Discussion and Analysis of Results of Operations and Financial Condition.
Management’s discussion and analysis of results of operations and financial condition is a supplement to and should be read in
conjunction with the accompanying consolidated financial statements and related notes. This section provides additional information
regarding Discovery Communications, Inc.’s (“Discovery,” “Company,” “we,” “us,” or “our”) businesses, recent developments,
results of operations, cash flows, financial condition, contractual commitments and critical accounting policies.
CAUTIONARY NOTE CONCERNING FORWARD-LOOKING STATEMENTS
Certain statements in this Annual Report on Form 10-K constitute forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, including statements regarding our business, marketing and operating strategies, integration
of acquired businesses, new service offerings, financial prospects and anticipated sources and uses of capital. Words such as
“anticipates,” “estimates,” “expects,” “projects,” “intends,” “plans,” “believes” and words and terms of similar substance used in
connection with any discussion of future operating or financial performance identify forward-looking statements. Where, in any
forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is expressed in
good faith and believed to have a reasonable basis, but there can be no assurance that the expectation or belief will result or be
achieved or accomplished. The following include some but not all of the factors that could cause actual results or events to differ
materially from those anticipated: the inability of advertisers or affiliates to remit payment to us in a timely manner or at all; general
economic and business conditions; industry trends, including the timing of, and spending on, feature film, television and television
commercial production; spending on domestic and foreign television advertising and foreign first-run and existing content libraries;
the regulatory and competitive environment of the industries in which we, and the entities in which we have interests, operate;
continued consolidation of broadband distribution and production companies; uncertainties inherent in the development of new
business lines and business strategies; financial performance of our equity method investees may differ from current estimates used
and impact our results of operations; integration of acquired businesses; uncertainties associated with product and service
development and market acceptance, including the development and provision of programming for new television and
telecommunications technologies; changes in the distribution and viewing of television programming, including the expanded
deployment of personal video recorders, video on demand (“VOD”), internet protocol television, mobile personal devices and
personal tablets and their impact on television advertising revenue; rapid technological changes; future financial performance,
including availability, terms, and deployment of capital; fluctuations in foreign currency exchange rates and political unrest in
international markets; the ability of suppliers and vendors to deliver products, equipment, software and services; the outcome of any
pending or threatened litigation; availability of qualified personnel; the possibility of an industry-wide strike or other job action
affecting a major entertainment industry union, or the duration of any existing strike or job action; changes in, or failure or inability to
comply with, government regulations, including, without limitation, regulations of the Federal Communications Commission and
adverse outcomes from regulatory proceedings; changes in income taxes applicable to our operations due to regulatory changes or
changes in our corporate structure; changes in the nature of key strategic relationships with partners and equity method investee
partners; competitor responses to our products and services and the products and services of the entities in which we have interests;
threatened terrorist attacks and military action; reduced access to capital markets or significant increases in costs to borrow; a failure
to secure affiliate agreements or renewal of such agreements on less favorable terms; and a reduction of advertising revenue
associated with unexpected reductions in the number of subscribers. For additional risk factors, refer to Item 1A, “Risk Factors”.
These forward-looking statements and such risks, uncertainties and other factors speak only as of the date of this Annual Report and
we expressly disclaim any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement
contained herein, to reflect any change in our expectations with regard thereto, or any other change in events, conditions or
circumstances on which any such statement is based.
BUSINESS OVERVIEW
We are a global nonfiction media and entertainment company that provides programming across multiple distribution platforms
throughout the world. We distribute customized programming, in over 40 languages, in the U.S. and over 200 other countries and
territories. Our global portfolio of networks includes prominent television brands such as Discovery Channel, one of the first
nonfiction networks and our most widely distributed global brand, TLC and Animal Planet. We also have a diversified portfolio of
websites and other digital media services, develop and sell curriculum-based products and services, and provide postproduction audio
services.
Our objectives are to invest in content for our networks to build viewership, optimize distribution revenue, capture advertising
sales, and create or reposition additional branded channels and businesses that can sustain long-term growth and occupy a desired
programming niche with strong consumer appeal. Our strategy is to optimize the distribution, ratings, and profit potential of each of
our branded networks. In addition to growing distribution and advertising revenue for our branded networks, we are extending content
distribution across new platforms, including brand-aligned websites, mobile devices, VOD, broadband channels and on-line
streaming, which provide promotional platforms for our television programming and serve as additional outlets for advertising and
distribution revenue.
25
Our media content is designed to target key audience demographics and the popularity of our programming creates a reason for
advertisers to purchase commercial time on our channels. Audience ratings are a key driver in generating advertising revenue and
creating demand on the part of cable television operators, DTH satellite operators, and other content distributors to deliver our
programming to their customers.
We classify our operations in three segments: U.S. Networks, consisting principally of domestic television networks, websites,
and other digital media services; International Networks, consisting primarily of international television networks and websites; and
Education and Other, consisting principally of curriculum-based product and service offerings and postproduction audio services.
U.S. Networks
U.S. Networks generated net revenues of $2,619 million during 2011, which represented 62% of our total consolidated net
revenues. This segment wholly owns and operates nine national television networks, including fully distributed television networks
such as Discovery Channel, TLC and Animal Planet. In addition, this segment holds our interests in OWN, The Hub, and 3net, which
are networks operated by equity method investees. We account for our interests in the underlying ventures using the equity method
and services provided to them as other revenue.
U.S. Networks generates revenues from fees charged to distributors of our network content, which include cable and DTH
satellite service providers and digital distributors, from advertising sold on our television networks and other arrangements.
Distribution fees are largely based on the number of subscribers receiving our programming. Distribution revenues are recognized net
of incentives we provide to operators in exchange for carrying our networks. Incentives may include launch incentives, providing the
channel to the distributor for free for a predetermined length of time, or both. Launch incentives are capitalized as assets upon launch
of our network by the operator and are amortized on a straight-line basis as a reduction of revenue over the term of the contract,
including free periods. Advertising revenues are dependent upon a number of factors including the number of subscribers to our
channels, viewership demographics, the popularity of our programming, and our ability to sell commercial time over a group of
channels. Our U.S. Networks segment also generates income to offset expenses associated with providing affiliate and advertising
sales representation and network services for equity method investee networks and the licensing of our brands for consumer products.
During 2011, distribution, advertising, and other revenues were 45%, 51%, and 4%, respectively, of total net revenues for this
segment. The Discovery Channel, TLC and Animal Planet collectively generated 72% of U.S. Networks’ total net revenues.
U.S. Networks’ largest single cost is content expense, including content amortization, content impairments and production costs.
U.S. Networks amortizes the cost of capitalized content rights based on the proportion that current estimated revenues bear to the
estimated remaining total lifetime revenues, which normally results in an accelerated amortization method over the estimated useful
lives. Certain networks utilize a straight-line method of amortization over the estimated useful lives of the content.
On January 1, 2011, we contributed the domestic Discovery Health network to OWN. The contribution included affiliate
relationships with cable operators and DTH satellite service providers, content licenses, and website user information. The
contribution did not impact our ownership interest, voting control, or governance rights related to OWN, but was accompanied by an
equitable partner contribution to OWN. We recorded our contribution at fair value, which resulted in a pretax gain of $129 million.
The gain resulted in $27 million of tax expense. Following the contribution, we no longer consolidate the domestic Discovery Health
network. Additional information is discussed in Note 4 to the consolidated financial statements included in Item 8, “Financial
Statements and Supplementary Data” in this Annual Report on Form 10-K.
International Networks
International Networks generated net revenues of $1,455 million during 2011, which represented 34% of our total consolidated
net revenues. International Networks consists of national and pan-regional television networks and a portfolio of websites. The
Discovery Channel, Animal Planet and TLC lead the International Networks’ portfolio of television networks, which are distributed
in virtually every pay-television market in the world through an infrastructure that includes operational centers in London, Singapore,
and Miami. Of U.S. television companies, our International Networks segment has one of the largest international distribution
platforms of television networks with one to twelve networks in more than 200 countries and territories. International Networks also
has free to air networks in the U.K., Germany, Italy and Spain. At December 31, 2011, International Networks operated over 150
unique distribution feeds in over 40 languages with channel feeds customized according to language needs and advertising sales
opportunities.
The International Networks segment continues to pursue international expansion in select areas. For example, in 2010, we began
the international rollout of TLC as a female-targeted global flagship and have launched TLC or a similarly branded network which
uses TLC content in over 150 countries and territories. During 2011, the Company acquired a factual entertainment production
company in the U.K. and a cable channel in Latin America to further improve the global strength of TLC.
26
On November 12, 2010, we acquired the remaining 50% interest in substantially all of the international Animal Planet and Liv
(formerly People + Arts) networks from the BBC, increasing our ownership of these networks to 100%. Previously, these networks
were operated as 50-50 ventures between us and the BBC. We determined that we were the primary beneficiary of the ventures, and
therefore, consolidated them prior to the acquisition. With this acquisition, we wholly own and operate most of our international
television networks, except for channels in Japan and Canada, which are operated by equity method investees that have strategically
important local investment partners. On February 17, 2010, we acquired all interests in an uplink facility in the U.K., including its
employees and operations, for a payment of $35 million. The uplink facility has been included in the International Networks segment
operating results since the date of acquisition.
On September 1, 2010, we sold Antenna Audio Limited, which was a component of our International Networks segment, which
is reported as discontinued operations for all periods presented.
Similar to our U.S. Networks segment, the primary sources of revenues for International Networks are fees charged to operators
who distribute our networks, which primarily include cable and DTH satellite service providers, and from advertising sold on our
television networks. Distribution fees are based on the number of subscribers receiving our programming and are recognized net of
launch incentives. International television markets vary in their stages of development. Some, notably the U.K., are more advanced
digital multi-channel television markets, while others remain in the analog environment with varying degrees of investment from
operators in expanding channel capacity or converting to digital. Advertising revenues are dependent upon a number of factors
including the stage of development of pay television markets, number of subscribers to our channels, viewership demographics, the
popularity of our programming, and our ability to sell commercial time over a group of channels. In developing pay television
markets, we expect advertising revenue growth will result from subscriber growth, our localization strategy, and the shift of
advertising spending from broadcast to pay television. In relatively mature markets, such as Western Europe, increased market
penetration and distribution are unlikely to drive rapid growth in those markets. Instead, growth in advertising sales will come from
increasing viewership and advertising pricing on our existing pay television networks and launching new services, either in pay
television or free television environments. During 2011, distribution, advertising, and other revenues were 61%, 35%, and 4%,
respectively, of total net revenues for this segment.
International Networks’ largest cost is content expense. International Networks executes a localization strategy by offering
programming from U.S. Networks, customized content, and localized schedules via our distribution feeds. While our International
Networks segment maximizes the use of programming from our U.S. Networks segment, we also develop local programming that is
tailored to individual market preferences. International Networks amortizes the cost of capitalized content rights based on the
proportion that current estimated revenues bear to the estimated remaining total lifetime revenues, which results in either an
accelerated method or a straight-line method over the estimated useful lives.
Effective January 1, 2011, we realigned our International Networks reporting structure into the following four regions: Western
Europe, which includes the U.K. and western European countries; Central and Eastern Europe, the Middle East, and Africa
(“CEEMEA”); Latin America; and Asia-Pacific. Previously, International Networks’ regional operations reported into the following
four regions: the U.K.; Europe (excluding the U.K.), the Middle East, and Africa (“EMEA”); Asia-Pacific; and Latin America. This
realignment did not impact our consolidated financial statements other than to change the regions in which we describe our operating
results for the International Networks segment.
Education and Other
Education and Other generated net revenues of $162 million during 2011, which represented 4% of our total consolidated net
revenues. Our Education and Other segment is primarily comprised of curriculum-based product and service offerings and
postproduction audio services. Our education business generates revenues primarily from subscriptions charged to K-12 schools for
access to an online suite of curriculum-based VOD tools, professional development services, student assessment tools, publication of
hardcopy curriculum-based content, corporate partnerships, and global brand and content licensing. Other businesses primarily
include postproduction audio services that are provided to major motion picture studios, independent producers, broadcast networks,
cable channels, advertising agencies, and interactive producers.
27
RESULTS OF OPERATIONS – 2011 vs. 2010
Items Impacting Comparability
Following the contribution of the domestic Discovery Health network to OWN on January 1, 2011, we no longer consolidate the
network. The comparability of our results of operations between 2011 and 2010 has been impacted by the deconsolidation.
Accordingly, to assist the reader in better understanding the changes in our results of operations, the following table presents the
results of operations of the Discovery Health network for 2010 (in millions).
Revenues:
Distribution
Advertising
Other
Total revenues
Costs of revenues
Selling, general and administrative
Restructuring and impairment charges
Total operating expenses
Operating income
Year Ended
December 31, 2010
$
$
15
62
1
78
32
13
1
46
32
Reclassifications
We expanded the types of revenue included in distribution revenue in our consolidated statements of operations during 2011 and
reclassified related prior year amounts. Distribution revenues include fees charged for the right to view Discovery network branded
content made available to customers through a variety of distribution platforms and viewing devices. The largest component of
distribution revenue continues to be fees charged to cable, DTH satellite and telecommunications service providers for distribution
rights to Discovery’s television networks. Distribution revenue also includes fees charged for certain licensing arrangements,
including those for digital streaming of library content, which totaled $109 million in 2011. These fees, which totaled $25 million in
2010, were previously classified as other revenue and have been reclassified to distribution revenue to conform to the current
presentation.
28
Consolidated Results of Operations – 2011 vs. 2010
Our consolidated results of operations for 2011 and 2010 were as follows (in millions).
Revenues:
Distribution
Advertising
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Depreciation and amortization
Restructuring and impairment charges
Gains on dispositions
Total costs and expenses
Operating income
Interest expense, net
Loss on extinguishment of debt
Other expense, net
Income from continuing operations before income taxes
Provision for income taxes
Income from continuing operations, net of taxes
(Loss) income from discontinued operations, net of taxes
Net income
Net income attributable to noncontrolling interests
Net income attributable to Discovery Communications, Inc.
Stock dividends to preferred interests
Net income available to Discovery Communications, Inc.
stockholders
Year Ended December 31,
2010
2011
% Change
$ 2,070
1,852
313
4,235
$ 1,832
1,645
296
3,773
1,233
1,183
119
30
(129)
2,436
1,799
(208)
—
(32)
1,559
(425)
1,134
(1)
1,133
(1)
1,132
—
1,073
1,185
130
25
—
2,413
1,360
(203)
(136)
(86)
935
(288)
647
22
669
(16)
653
(1)
13%
13%
6%
12%
15%
— %
(8)%
20%
NM
1%
32%
2%
(100)%
(63)%
67%
48%
75%
NM
69%
(94)%
73%
(100)%
$ 1,132
$
652
74%
NM = not meaningful.
Revenues
Distribution revenues increased $238 million. Excluding the impact of foreign currency fluctuations and the effect of no longer
consolidating the Discovery Health network, distribution revenues increased 12%, or $226 million. During 2011, we extended and
expanded an agreement to license selected library titles. As a result of titles delivered under this and similar agreements, license
revenue increased $84 million. The remaining distribution revenue increase was attributable to contractual rate increases and growth
of pay television services and subscribers.
Advertising revenues increased $207 million. Excluding the impact of foreign currency fluctuations and the effect of no longer
consolidating the Discovery Health network, advertising revenues increased 16%, or $253 million. Increases were primarily due to
worldwide increases in pricing, higher sellouts at U.S. Networks, and international expansion and rebranding of networks.
Advertising revenues also benefited from $13 million in non-recurring revenue items at our U.S. Networks operating segment.
Other revenues increased $17 million, due to $33 million for the growth in services provided to our unconsolidated equity
method investees. Increases also came from our education business. These increases were partially offset by no longer providing
services to The Travel Channel. Changes in foreign currency exchange rates and the effect of no longer consolidating the Discovery
Health network did not significantly impact other revenues.
29
Costs of Revenues
Costs of revenues, which consist primarily of content expense, distribution costs, and sales commissions, increased $160
million. Excluding the impact of foreign currency fluctuations and the effect of no longer consolidating the Discovery Health
network, costs of revenues increased 17%, or $181 million. The increase in costs of revenues was principally related to higher content
expense of $155 million, which primarily reflects our continued investment in content, the international expansion of TLC, $26
million for content impairments and accelerated content amortization, and $11 million for charges associated with the licensing of
selected library titles. Costs of revenues also increased due to higher distribution costs and sales commissions.
Selling, General and Administrative
Selling, general and administrative expenses, which principally comprise employee costs, marketing costs, research costs,
occupancy, and back office support fees, decreased $2 million. Excluding the impact of foreign currency fluctuations and the effect of
no longer consolidating the Discovery Health network, selling, general and administrative expenses decreased 2%, or $19 million.
The decrease in selling, general and administrative expenses was primarily due to decreases of $83 million for stock-based
compensation. Stock-based compensation expense decreased $100 million due to a decline in outstanding unit awards and stock
appreciation rights (“SARs”), which are cash-settled awards, partially offset by an increase in expense of $17 million for stock
options, performance based restricted stock units (“PRSUs”) and service based restricted stock units (“RSUs”). The decreases in
stock-based compensations expense were partially offset by higher employee compensation costs, increases in headcount, increased
costs related to the international expansion of TLC, greater presence in CEEMEA, and increased research costs related to obtaining
ratings services for additional networks.
Depreciation and Amortization
Depreciation and amortization expense, which includes depreciation of fixed assets and amortization of finite-lived intangible
assets, decreased $11 million. Excluding the impact of foreign currency fluctuations, depreciation and amortization expense decreased
16%, or $23 million, due to lower asset balances as a result of property, equipment and intangible assets becoming fully depreciated
in prior periods.
Restructuring and Impairment Charges
In 2011, we recorded $30 million of restructuring and impairment charges, which was comprised of $10 million of exit and
restructuring charges and a $20 million goodwill impairment charge. Exit and restructuring charges for 2011 primarily related to
various employee terminations and organizational changes. The goodwill impairment charge was due to lower than expected
operating performance at our commerce business, which is a component of our U.S. Networks segment.
During 2010, we recorded $25 million of restructuring and impairment charges, which was comprised of $14 million of exit and
restructuring charges and an $11 million goodwill impairment charge. Exit and restructuring charges for 2010 related to the
realignment of our reporting regions at our International Networks segment, cost reduction initiatives in the U.S., and the contribution
of the Discovery Health network to OWN. The charges primarily consisted of severance costs associated with the elimination of
certain positions and contract termination expenses. The goodwill impairment charge was due to lower than expected operating
performance at our postproduction audio business, which is a component of our Education and Other segment.
Gains on Dispositions
In connection with the contribution of the Discovery Health network to OWN on January 1, 2011, we recorded a pretax gain of
$129 million, which represents the fair value of the investment retained less the book basis of contributed assets.
Interest Expense, Net
Interest expense, net, was relatively flat in 2011 compared to the prior year, due to an increase in the amount of outstanding debt
offset by a decrease in interest expense related to realized losses on interest rate swaps recorded during the prior year. During 2010,
most of our interest rate swaps either matured or were settled prior to maturity as a result of refinancing most of our debt in June
2010.
Loss on Extinguishment of Debt
In June 2010, we refinanced most of our outstanding debt. In connection with the repayment of $2.9 billion of existing debt
outstanding under our term loans and private senior notes, we recognized a $136 million loss on extinguishment of debt, which
included $114 million for make-whole premiums, $12 million of noncash write-offs of unamortized deferred financing costs and $10
million for the repayment of the original issue discount from our term loans.
30
Other Expense, Net
Other expense, net consisted of the following (in millions).
Unrealized gains on derivative instruments, net
Realized losses on derivative instruments, net
Loss from equity investees, net
Other, net
Total other expense, net
Year Ended December 31,
2010
2011
$
$
2
(3)
(35)
4
(32)
$
13
(42 )
(57 )
—
(86)
$
The decrease in realized losses on derivative instruments is a result of reducing the derivatives held by us as part of the issuance
of senior notes on June 30, 2010. The decrease in losses from equity method investments was primarily attributable to changes
associated with our investment in OWN. While we recognized 100% of OWN’s losses prior to OWN’s launch on January 1, 2011, we
have recognized 50% of OWN’s losses subsequent to the launch. During 2012, the Company expects operating losses at OWN to
exceed the balance of equity contributions recorded by OWN. Once the equity balance of OWN is depleted, Discovery expects to
continue to fund OWN and will record 100% of any future operating losses of OWN in loss from equity investees, net. Future net
income generated by OWN will initially be allocated 100% to us until previously recognized losses in excess of our ownership
percentage have been recouped.
Provision for Income Taxes
For 2011 and 2010, our provisions for income taxes were $425 million and $288 million and the effective tax rates were 27%
and 31%, respectively.
Discovery’s effective tax rate for 2011 differed from the federal statutory rate of 35% principally because our legal entity
reorganization resulted in the recognition of $112 million net benefit for foreign tax credits as discussed below and production
activity deductions, which were partially offset by state income taxes. The Company was not required to record a deferred tax liability
of $21 million with respect to the portion of the outside basis in the OWN venture attributable to the nondeductible goodwill
contributed to OWN.
In November 2011, the Company reorganized certain of its international operations to better align its functions and establish a
regional ownership structure. The regional holding companies are foreign corporations whose earnings will not be taxed in the U.S.
until the earnings are repatriated back to the U.S. The Company will not record a provision for deferred U.S. tax expense that could
result from the remittance of such undistributed earnings since the Company intends to reinvest the earnings outside the U.S.
indefinitely. As a result of the international reorganization, the Company has entered into intercompany license and royalty
agreements with certain of its controlled foreign corporations to allow the foreign corporations to use intangible property owned by
the parent company. The license fees will result in incremental U.S. tax expense which will be recognized over the four-year
estimated useful life of the intangible property. This incremental tax expense will be partially mitigated by the Company’s ability to
utilize foreign tax credits for taxes which were deducted in prior years. As a result, the Company recognized an income tax benefit of
$112 million in the fourth quarter of 2011 related to the foreign tax credits, which were previously not considered realizable. Due to
the lower statutory and negotiated tax rates in the foreign corporations’ jurisdictions, the Company expects a favorable impact on the
effective tax rate in the future under the new operating structure.
Our effective tax rate for 2010 differed from the federal statutory rate of 35% due primarily to the reversal of a $28 million
foreign tax reserve as a result of a foreign tax authority completing its tax audit and providing us notification that certain tax years
will not be adjusted and production activity deductions, which were partially offset by state taxes.
(Loss) Income from Discontinued Operations, Net of Taxes
Loss from discontinued operations in 2011 relates to activities connected with businesses classified as discontinued operations in
previous years. Income from discontinued operations in 2010 relates to the sale of our Antenna Audio business and the elimination of
an obligation to ACG an entity spun off in 2008.
31
Net Income Attributable to Noncontrolling Interests
The $15 million decrease in net income attributable to noncontrolling interests was due to the acquisition of the BBC’s interests
in the international Animal Planet and Liv networks on November 12, 2010. Following the acquisition, we no longer allocate net
operating results to noncontrolling interests of these networks.
Segment Results of Operations – 2011 vs. 2010
We evaluate the operating performance of our segments based on financial measures such as revenues and adjusted operating
income before depreciation and amortization (“Adjusted OIBDA”). Adjusted OIBDA is defined as revenues less costs of revenues
and selling, general and administrative expenses excluding: (i) mark-to-market stock-based compensation, (ii) depreciation and
amortization, (iii) amortization of deferred launch incentives, (iv) exit and restructuring charges, (v) certain impairment charges, and
(vi) gains (losses) on business and asset dispositions. We use this measure to assess the operating results and performance of our
segments, perform analytical comparisons, identify strategies to improve performance, and allocate resources to each segment. We
believe Adjusted OIBDA is relevant to investors because it allows them to analyze the operating performance of each segment using
the same metric management uses. We exclude mark-to-market stock-based compensation, exit and restructuring charges, certain
impairment charges, and gains (losses) on business and asset dispositions from the calculation of Adjusted OIBDA due to their
volatility. We also exclude the depreciation of fixed assets and amortization of intangible assets and deferred launch incentives as
these amounts do not represent cash payments in the current reporting period. Adjusted OIBDA should be considered in addition to,
but not a substitute for, operating income, net income, cash flows provided by operating activities and other measures of financial
performance reported in accordance with U.S. generally accepted accounting principles (“GAAP”).
Additionally, certain corporate expenses are excluded from segment results to enable executive management to evaluate
segment performance based upon decisions made directly by segment executives. Additional financial information for our segments
and geographical areas in which we do business is discussed in Note 21 to the consolidated financial statements included in Item 8,
“Financial Statements and Supplementary Data” in this Annual Report on Form 10-K.
Total consolidated Adjusted OIBDA was calculated as follows (in millions).
Revenues:
U.S. Networks
International Networks
Education and Other
Corporate and inter-segment eliminations
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
(1)
Add: Amortization of deferred launch incentives
(2)
(1)
Adjusted OIBDA
Year Ended December 31,
2010
2011
% Change
$ 2,619
1,455
162
(1)
4,235
(1,233)
(1,140)
52
$ 2,363
1,251
153
6
3,773
(1,073)
(1,043)
42
$ 1,914
$ 1,699
11%
16%
6 %
NM
12%
15%
9 %
24%
13%
NM – not meaningful.
(1)
(2)
Costs of revenues and selling, general and administrative expenses exclude mark-to-market stock-based compensation,
depreciation and amortization, restructuring and impairment charges, and gains on dispositions.
Amortization of deferred launch incentives are included as a reduction of distribution revenues for reporting in accordance with
GAAP, but are excluded from Adjusted OIBDA.
32
The following table presents our Adjusted OIBDA, by segment, with a reconciliation of total consolidated Adjusted OIBDA to
consolidated operating income (in millions).
Adjusted OIBDA:
U.S. Networks
International Networks
Education and Other
Corporate and inter-segment eliminations
Total Adjusted OIBDA
Amortization of deferred launch incentives
Mark-to-market stock-based compensation
Depreciation and amortization
Restructuring and impairment charges
Gains on dispositions
Operating income
NM – not meaningful.
U.S. Networks
Year Ended December 31,
2010
2011
% Change
$ 1,495
645
23
(249)
1,914
$ 1,365
545
15
(226 )
1,699
(52)
(43)
(119)
(30)
129
(42 )
(142 )
(130 )
(25 )
—
$ 1,799
$ 1,360
10%
18%
53%
10%
13%
24%
(70)%
(8)%
20%
NM
32%
The following table presents, for our U.S. Networks segment, revenues by type, certain operating expenses, contra revenue
amounts, Adjusted OIBDA, and a reconciliation of Adjusted OIBDA to operating income (in millions). While the table below
discloses reported amounts, the discussion of segment results that follows compares the current year operating results to the prior
year’s excluding the impact of the Discovery Health network.
Revenues:
Distribution
Advertising
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Add: Amortization of deferred launch incentives
Adjusted OIBDA
Amortization of deferred launch incentives
Depreciation and amortization
Restructuring and impairment charges
Gains on dispositions
Operating income
Year Ended December 31,
2010
2011
% Change
$ 1,180
1,337
102
2,619
$ 1,054
1,222
87
2,363
(689)
(445)
10
1,495
(10)
(15)
(24)
129
(573 )
(432 )
7
1,365
(7 )
(21 )
(3 )
—
$ 1,575
$ 1,334
12%
9 %
17%
11%
20%
3 %
43%
10%
43%
(29)%
NM
NM
18%
NM – not meaningful.
Revenues
Distribution revenues increased $141 million, excluding the impact of the Discovery Health network, primarily due to the
extension and expansion of an agreement to license selected library titles. As a result of titles delivered under this and similar
agreements, license revenue increased $81 million. The remaining distribution revenue increase was attributable to annual contractual
rate increases, and increases in paying subscribers, principally for our fully distributed networks carried on the digital tier.
33
Advertising revenues increased $177 million, excluding the impact of Discovery Health network, which was driven by increased
pricing in the upfront and scatter markets, and higher sellouts. Advertising revenues also benefited from $13 million in non-recurring
revenue items.
Other revenues increased $16 million, excluding the impact of the Discovery Health network, due to $32 million for the growth
in revenues from services provided to our unconsolidated equity method investees. These increases were partially offset by no longer
providing services to The Travel Channel.
Costs of Revenues
Costs of revenues, which consist primarily of content expense, increased $148 million, excluding the impact of the Discovery
Health network. The increase in costs of revenues was principally related to higher content expense, which primarily reflects our
continued investment in content, as well as increases of $11 million for an accelerated charge associated with the licensing of selected
library titles and $24 million for content impairments and accelerated content amortization.
Selling, General and Administrative
Selling, general and administrative expenses, which principally comprise employee costs, marketing costs, research costs and
occupancy and back office support fees, increased $26 million, excluding the impact of the Discovery Health network. Increased
selling, general and administrative expenses were attributable to higher research expenses from the newly rated networks and other
costs, which were partially offset by lower marketing expenses.
Adjusted OIBDA
Adjusted OIBDA increased $163 million, excluding the impact of the Discovery Health network, primarily due to increased
distribution revenues largely generated from licensing of selected library titles, contractual rate increases with our affiliates, and
higher advertising sales, partially offset by higher content expense and selling, general and administrative expenses.
International Networks
The following table presents, for our International Networks segment, revenues by type, certain operating expenses, contra
revenue amounts, Adjusted OIBDA, and a reconciliation of Adjusted OIBDA to operating income (in millions).
Revenues:
Distribution
Advertising
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Add: Amortization of deferred launch incentives
Adjusted OIBDA
Amortization of deferred launch incentives
Depreciation and amortization
Restructuring and impairment charges
Operating income
Year Ended December 31,
2010
2011
$
890
514
51
1,455
(455)
(397)
42
645
(42)
(43)
(3)
$
778
422
51
1,251
(405 )
(336 )
35
545
(35 )
(39 )
(9 )
$
557
$
462
% Change
14%
22%
— %
16%
12%
18%
20%
18%
20%
10%
(67)%
21%
NM – not meaningful.
Revenues
Distribution revenues increased $112 million. Excluding the impact of foreign currency fluctuations, distribution revenues
increased 11%, or $85 million, which is attributable to continued growth of pay television services and subscribers across all regions.
34
Advertising revenues increased $92 million. Excluding the impact of foreign currency fluctuations, advertising revenues
increased by 18%, or $76 million, due to improved pricing across all regions as well as from increased viewership at new and
rebranded networks which use TLC content.
Costs of Revenues
Costs of revenues, which consist primarily of content expense, distribution costs, and sales commissions, increased $50 million.
Excluding the impact of foreign currency fluctuations, cost of revenues increased 10%, or $39 million, due to increased content
expense of $27 million for the international rollout of TLC and higher sales commissions across most regions.
Selling, General and Administrative
Selling, general and administrative expenses, which principally comprise employee costs, marketing costs, research costs and
occupancy and back office support fees, increased $61 million. Excluding the impact of foreign currency fluctuations, selling, general
and administrative expenses increased 9%, or $31 million, attributable to a greater presence in CEEMEA, the international rollout of
TLC, and other expenses in Latin America. The variance in foreign currency largely results from working capital revaluations for
European and Asian entities.
Adjusted OIBDA
Adjusted OIBDA increased $100 million, primarily due to the growth of television services and subscribers across all regions
driving higher distribution and advertising revenues as well as higher costs of revenues and selling, general, and administrative
expenses. Changes in foreign currency exchange rates did not significantly impact Adjusted OIBDA.
Education and Other
The following table presents, for our Education and Other segment, revenues by type, certain operating expenses, Adjusted
OIBDA, and a reconciliation of Adjusted OIBDA to operating (loss) income (in millions).
Revenues:
Advertising
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Adjusted OIBDA
Depreciation and amortization
Restructuring and impairment charges
Operating (loss) income
Year Ended December 31,
2010
2011
$
1
161
162
(87)
(52)
23
(5)
—
$
1
152
153
(91 )
(47 )
15
(6 )
(11 )
$
18
$
(2 )
% Change
— %
6 %
6 %
(4)%
11%
53%
(17)%
(100)%
NM
NM – not meaningful.
Revenues
Other revenues increased $9 million, primarily due to continued growth in subscriptions for access to an online streaming
service that includes a suite of curriculum-based tools, growth in corporate partnerships, and assessment services for our educational
business.
Costs of Revenues
Costs of revenues, which consist principally of content expense, royalty payments, distribution costs and sales commissions,
were consistent between 2011 and 2010.
35
Selling, General and Administrative
Selling, general and administrative expenses, which are principally comprised of employee costs, occupancy expenses, back
office support fees, and marketing costs, increased $5 million due to higher employee expenses for additional headcount.
Adjusted OIBDA
Adjusted OIBDA increased $8 million, primarily due to continued growth in online streaming services, partially offset by
increased employee expenses.
Corporate and Inter-segment Eliminations
The following table presents, for our unallocated corporate amounts, revenues, certain operating expenses, Adjusted OIBDA,
and a reconciliation of Adjusted OIBDA to operating loss (in millions).
Revenues:
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Adjusted OIBDA
Mark-to-market stock-based compensation
Depreciation and amortization
Restructuring and impairment charges
Operating loss
NM – not meaningful.
Year Ended December 31,
2010
2011
% Change
$
(1)
(1)
(2)
(246)
(249)
(43)
(56)
(3)
$
6
6
(4 )
(228)
(226)
(142)
(64)
(2 )
$
(351)
$
(434)
NM
NM
(50)%
8 %
10%
(70)%
(13)%
50%
(19)%
Corporate operations primarily consist of executive management, administrative support services, substantially all of our stock-
based compensation, and a consolidated joint venture. Consistent with our segment reporting, corporate expenses are excluded from
segment results to enable executive management to evaluate business segment performance based upon decisions made directly by
business segment executives.
Selling, general and administrative expenses increased $18 million due to higher stock-based compensation expense for equity-
settled awards such as stock options, PRSUs, and RSUs that received fixed accounting.
RESULTS OF OPERATIONS – 2010 vs. 2009
Reclassifications
We expanded the types of revenue included in distribution revenue in our consolidated statements of operations during 2011 and
reclassified related prior year amounts. Distribution revenues include fees charged for the right to view Discovery network branded
content made available to customers through a variety of distribution platforms and viewing devices. The largest component of
distribution revenue continues to be fees charged to cable, DTH satellite and telecommunications service providers for distribution
rights to Discovery’s television networks. Distribution revenue also includes fees charged for certain licensing arrangements,
including those for digital streaming of library content. These fees, which totaled $25 million and $21 million in 2010 and 2009,
respectively, were previously classified as other revenue and have been reclassified to distribution revenue to conform to the current
presentation.
36
Consolidated Results of Operations – 2010 vs. 2009
Our consolidated results of operation for 2010 and 2009 were as follows (in millions).
Revenues:
Distribution
Advertising
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Depreciation and amortization
Restructuring and impairment charges
Gains on dispositions
Total costs and expenses
Operating income
Interest expense, net
Loss on extinguishment of debt
Other (expense) income, net
Income from continuing operations before income taxes
Provision for income taxes
Income from continuing operations, net of taxes
Income (loss) from discontinued operations, net of taxes
Net income
Less net income attributable to noncontrolling interests
Net income attributable to Discovery Communications, Inc.
Stock dividends to preferred interests
Net income available to Discovery Communications, Inc.
stockholders
Year Ended December 31,
2009
2010
% Change
$ 1,832
1,645
296
3,773
$ 1,719
1,427
312
3,458
1,073
1,185
130
25
—
2,413
1,360
(203)
(136)
(86)
935
(288)
647
22
669
(16)
653
(1)
1,044
1,188
152
52
(252)
2,184
1,274
(248)
—
13
1,039
(469)
570
(6)
564
(15)
549
(8)
7%
15%
(5)%
9%
3%
— %
(14)%
(52)%
(100)%
10%
7%
(18)%
NM
NM
(10)%
(39)%
14%
NM
19%
7%
19%
(88)%
$
652
$
541
21%
NM – not meaningful.
Revenues
Distribution revenues increased $113 million, which was driven by contractual rate increases, subscriber growth and reduced
amortization of deferred launch incentives. These increases were partially offset by an $18 million decline for the effect of
deconsolidating the U.S. Discovery Kids network in May 2009 and changes in our channel mix in EMEA. Changes in foreign
currency exchange rates did not significantly impact distribution revenues.
Advertising revenues increased $218 million, which was attributable to increased pricing, higher inventory utilization, and
greater audience delivery. These increases were partially offset by the absence of a $6 million settlement of a prior contract dispute in
2009. Changes in foreign currency exchange rates did not significantly impact advertising revenues.
Other revenues decreased $16 million as a result of an affiliate and advertising sales representation agreement ending in May
2010, transitioning our commerce business model in early 2009, and lower DVD sales at a consolidated joint venture. These
decreases were partially offset by an increase in the number of subscriptions to our online curriculum-based education tools. Other
revenues were not significantly impacted by changes in foreign currency exchange rates.
37
Costs of Revenues
Costs of revenues, which consist primarily of content expense, distribution costs and sales commissions, increased $29 million.
The increase in costs of revenues was due to higher content expense, sales commissions, and license fees for music rights. Content
expense increased $8 million, reflecting our continued investment in programming. Sales commissions increased $17 million due to
improved advertising sales. The increase in license fees for music rights was due to the absence of a $6 million reversal of liabilities
recorded in 2009 as a result of changes in estimates for amounts accrued in prior periods. These increases were partially offset by a $7
million decrease for the effect of deconsolidating the U.S. Discovery Kids network in May 2009, an $11 million decline due to the
transition of our commerce business model in early 2009, and lower costs related to DVD sales. Cost revenues were not significantly
impacted by changes in foreign currency rates.
Selling, General and Administrative
Selling, general and administrative expenses, which principally comprise employee costs, marketing costs, research costs and
occupancy and back office support fees, decreased $3 million. Excluding the impact of foreign currency fluctuations, selling, general
and administrative expenses increased 1%. The increase was attributable to higher marketing and personnel costs due to increased
promotion of our programs, expanded distribution of our international networks, and growth in our education business, partially offset
by a decline in stock-based compensation. Stock-based compensation decreased $46 million driven by a decline in the number of
outstanding cash-settled awards, which was partially offset by an increase in the fair value of outstanding awards and an increase in
the number of stock-settled awards.
Depreciation and Amortization
Depreciation and amortization expense, which includes depreciation of fixed assets and amortization of finite-lived intangible
assets, decreased $22 million. The decrease was due primarily to lower property and equipment and finite-lived intangible asset
balances, which were attributable to certain assets becoming fully amortized and impairment charges recorded in prior periods.
Restructuring and Impairment Charges
In 2010, we recorded $25 million of restructuring and impairment charges, which were comprised of $14 million of exit and
restructuring charges and an $11 million goodwill impairment charge. Exit and restructuring charges for 2010 related to the
realignment of our reporting regions at our International Networks segment, cost reduction initiatives in the U.S., and the contribution
of the Discovery Health network to OWN. The charges primarily consisted of severance costs associated with the elimination of
certain positions and contract termination expenses. The goodwill impairment charge was due to lower than expected operating
performance at our postproduction audio business, which is a component of our Education and Other segment.
During 2009, we recorded $52 million of restructuring and impairment charges, which consisted of $26 million related to exit
and restructuring charges and $26 million of goodwill impairment charges. The exit and restructuring charges incurred during 2009
related to realignments of portions of our operations to better align our organizational structure with our strategic priorities, the
transition of our commerce business to a licensing model, and cost reduction initiatives. The realignment reflected changes to our
organizational structure in an effort to centralize certain functions that were previously performed by various departments. The
charges primarily consisted of severance costs associated with the elimination of certain positions and contract termination expenses.
The impairment charges related to certain intangible assets and software at our U.S. Networks and International Networks segments.
Gains on Dispositions
In connection with deconsolidating the U.S. Discovery Kids network in May 2009, we recorded a pretax gain of $252 million.
The gain comprised $125 million for the 50% interest sold to the joint venture partner and $127 million as a result of “stepping up”
our basis for the 50% interest retained in the joint venture.
Interest Expense, Net
Interest expense, net decreased $45 million, which was primarily due to changes in the designation and termination of interest
rate swaps as a result of refinancing most of our debt in June 2010.
Loss on Extinguishment of Debt
In June 2010, we refinanced most of our outstanding debt. In connection with the repayment of $2.9 billion of existing debt
outstanding under our term loans and private senior notes, we recognized a $136 million loss on extinguishment of debt, which
included $114 million for make-whole premiums, $12 million of noncash write-offs of unamortized deferred financing costs and $10
million for the repayment of the original issue discount from our term loans.
38
Other (Expense) Income, Net
Other (expense) income, net consisted of the following (in millions).
Unrealized gains on derivative instruments, net
Realized losses on derivative instruments, net
Loss from equity investees, net
Realized gains on sales of investments
Other, net
Total other (expense) income, net
Year Ended December 31,
2009
2010
$
$
13
(42)
(57)
—
—
(86)
$
$
26
(6)
(24)
15
2
13
The change in net realized and unrealized gains (losses) on derivative instruments was primarily due to changes in the
designation and termination of interest rate swaps as a result of refinancing most of our debt in June 2010.
The increase in losses from equity method investments was primarily attributable to OWN, which reflects selling, general and
administrative costs incurred prior to the launch of the new network on January 1, 2011.
In 2009 we sold investments for $22 million, which resulted in pretax gains of $15 million.
Provision for Income Taxes
For 2010 and 2009, our provisions for income taxes were $288 million and $469 million and the effective tax rates were 31%
and 45%, respectively.
Our effective tax rate for 2010 differed from the federal statutory rate of 35% due primarily to the reversal of a $28 million
foreign tax reserve, as a result of a foreign tax authority completing its tax audit and providing us notification that certain tax years
will not be adjusted and production activity deductions, which were partially offset by state taxes.
Our effective tax rate for 2009 differed from the federal statutory rate of 35% due primarily to a permanent difference on the
$252 million gain from deconsolidating the U.S. Discovery Kids network in May 2009 and state income taxes, which were partially
offset by deductions for domestic production activities and the release of a valuation allowance of $12 million.
Income (Loss) from Discontinued Operations, Net of Taxes
On September 1, 2010, we sold our Antenna Audio business for net proceeds of $24 million in cash, which resulted in a $9
million gain, net of taxes. We previously recorded a $12 million gain, net of taxes, in our results of operations for the quarter ended
September 30, 2010. However, during the quarter ended December 31, 2010 we recorded an adjustment to a deferred tax asset, which
reduced the gain by $3 million. Antenna Audio, which provides audio, multimedia and mobile tours for museums, exhibitions,
historic sites and visitor attractions around the world, was a component of our International Networks segment.
On September 27, 2010, we received a tax refund, which eliminated a $12 million obligation to repay amounts to AMC, which
has been recorded as a benefit in 2010 in income from discontinued operations.
Net Income Attributable to Noncontrolling Interests
The increase in net income attributable to noncontrolling interests was due to higher operating results at consolidated entities
that are not wholly owned.
Stock Dividends to Preferred Interests
We declared noncash stock dividends of $1 million and $8 million to our preferred stock shareholder during 2010 and 2009,
respectively. We released approximately 43,000 and 254,000 of our Series A common stock and approximately 60,000 and 211,000
of our Series C common stock from escrow during 2010 and 2009, respectively, in payment of most of the dividends declared. We are
contractually obligated to issue the dividends upon the issuance of our common stock to settle the exercise of stock options and stock
appreciation rights that we assumed in connection with our formation on September 17, 2008. The decrease in dividends declared was
due to a lower number of stock options and stock appreciation rights being exercised.
39
Segment Results of Operations – 2010 vs. 2009
We evaluate the operating performance of our segments based on financial measures such as revenues and Adjusted OIBDA.
Adjusted OIBDA is defined as revenues less costs of revenues and selling, general and administrative expenses excluding: (i) mark-
to-market stock-based compensation, (ii) depreciation and amortization, (iii) amortization of deferred launch incentives, (iv) exit and
restructuring charges, (v) certain impairment charges, and (vi) gains (losses) on business and asset dispositions. We use this measure
to assess the operating results and performance of our segments, perform analytical comparisons, identify strategies to improve
performance, and allocate resources to each segment. We believe Adjusted OIBDA is relevant to investors because it allows them to
analyze the operating performance of each segment using the same metric management uses and also provides investors a measure to
analyze the operating performance of each segment against historical data. We exclude mark-to-market stock-based compensation,
exit and restructuring charges, certain impairment charges, and gains (losses) on business and asset dispositions from the calculation
of Adjusted OIBDA due to their volatility. We also exclude the depreciation of fixed assets and amortization of intangible assets and
deferred launch incentives as these amounts do not represent cash payments in the current reporting period. Adjusted OIBDA should
be considered in addition to, but not a substitute for, operating income, net income, cash flows provided by operating activities and
other measures of financial performance reported in accordance with GAAP.
Additionally, certain corporate expenses are excluded from segment results to enable executive management to evaluate
segment performance based upon decisions made directly by segment executives. Additional financial information for our segments
and geographical areas in which we do business is discussed in Note 21 to the consolidated financial statements included in Item 8,
“Financial Statements and Supplementary Data” in this Annual Report on Form 10-K.
Total consolidated Adjusted OIBDA was calculated as follows (in millions).
Revenues:
U.S. Networks
International Networks
Education and Other
Corporate and inter-segment eliminations
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
(1)
Add: Amortization of deferred launch incentives
(2)
(1)
Adjusted OIBDA
Year Ended December 31,
2009
2010
% Change
$ 2,363
1,251
153
6
3,773
(1,073)
(1,043)
42
$ 2,170
1,131
148
9
3,458
(1,044)
(983)
55
$ 1,699
$ 1,486
9%
11%
3%
(33)%
9%
3%
6%
(24)%
14%
(1)
(2)
Costs of revenues and selling, general and administrative expenses exclude mark-to-market stock-based compensation,
depreciation and amortization, restructuring and impairment charges, and gains on dispositions.
Amortization of deferred launch incentives are included as a reduction of distribution revenues for reporting in accordance with
GAAP, but are excluded from Adjusted OIBDA.
40
The following table presents our Adjusted OIBDA, by segment, with a reconciliation of total consolidated Adjusted OIBDA to
consolidated operating income (in millions).
Adjusted OIBDA:
U.S. Networks
International Networks
Education and Other
Corporate and inter-segment eliminations
Total Adjusted OIBDA
Amortization of deferred launch incentives
Mark-to-market stock-based compensation
Depreciation and amortization
Restructuring and impairment charges
Gains on dispositions
Operating income
Year Ended December 31,
2009
2010
% Change
$ 1,365
545
15
(226)
1,699
$ 1,229
445
16
(204)
1,486
(42)
(142)
(130)
(25)
—
(55)
(205)
(152)
(52)
252
$ 1,360
$ 1,274
11%
22%
(6)%
11%
14%
(24)%
(31)%
(14)%
(52)%
(100)%
7%
U.S. Networks
The following table presents, for our U.S. Networks segment, revenues by type, certain operating expenses, contra revenue
amounts, Adjusted OIBDA, and a reconciliation of Adjusted OIBDA to operating income (in millions).
Revenues:
Distribution
Advertising
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Add: Amortization of deferred launch incentives
Adjusted OIBDA
Amortization of deferred launch incentives
Mark-to-market stock-based compensation
Depreciation and amortization
Restructuring and impairment charges
Gains on dispositions
Operating income
Year Ended December 31,
2009
2010
% Change
$ 1,054
1,222
87
2,363
(573)
(432)
7
$
985
1,082
103
2,170
(544)
(418)
21
1,365
1,229
(7)
—
(21)
(3)
—
(21)
(1)
(30)
(31)
252
$ 1,334
$ 1,398
7%
13%
(16)%
9%
5%
3%
(67)%
11%
(67)%
(100)%
(30)%
(90)%
(100)%
(5)%
Revenues
Distribution revenues increased $69 million, primarily due to annual contractual rate increases for fees charged to operators who
distribute our networks, an increase in paying subscribers, principally for networks carried on the digital tier, and decreased
amortization of deferred launch incentives. These increases were partially offset by an $18 million decrease for the effect of
deconsolidating the U.S. Discovery Kids network in May 2009.
Advertising revenues increased $140 million, which was driven by increased pricing in the upfront and scatter markets, higher
sellouts, and greater audience delivery, reflecting the improved advertising market.
Other revenues decreased $16 million, which was attributable to lower affiliate and advertising sales representation services for
third-party networks and commerce sales. The decrease in affiliate and advertising sales representation services was the result of an
agreement ending in May 2010. The decline in commerce sales was due to the transition of our commerce business model in early
2009.
41
Costs of Revenues
Costs of revenues, which consist primarily of content expense, sales commissions, and distribution costs, increased $29 million.
The increase in costs of revenues was driven by higher content expense and sales commissions. Content expense increased $26
million due to continued investments in our programming. Sales commissions were $7 million higher due to improved advertising
sales. These increases were partially offset by a $7 million decrease for the effect of deconsolidating the U.S. Discovery Kids network
in May 2009 and an $11 million decline due to the transition of our commerce business model in early 2009.
Selling, General and Administrative
Selling, general and administrative expenses, which principally comprise employee costs, marketing costs, research costs and
occupancy and back office support fees, increased $14 million. Increased selling, general and administrative expenses were
attributable to higher marketing costs, which were partially offset by lower employee costs as a result of restructurings that eliminated
certain positions.
Adjusted OIBDA
Adjusted OIBDA increased $136 million, primarily due to increased advertising sales, growth in distribution revenues and lower
employee costs. These improvements were partially offset by increased content expense, sales commissions, and marketing costs, as
well as a decline in other revenues and a $10 million decrease for the effect of deconsolidating the U.S. Discovery Kids network in
May 2009.
International Networks
The following table presents, for our International Networks segment, revenues by type, certain operating expenses, contra
revenue amounts, Adjusted OIBDA, and a reconciliation of Adjusted OIBDA to operating income (in millions).
Revenues:
Distribution
Advertising
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Add: Amortization of deferred launch incentives
Adjusted OIBDA
Amortization of deferred launch incentives
Depreciation and amortization
Restructuring and impairment charges
Operating income
Year Ended December 31,
2009
2010
% Change
$
778
422
51
1,251
(405)
(336)
35
545
(35)
(39)
(9)
$
734
344
53
1,131
(403)
(317)
34
445
(34)
(38)
(14)
$
462
$
359
6%
23%
(4)%
11%
— %
6%
3%
22%
3%
3%
(36)%
29%
Revenues
Distribution revenues increased $44 million, which was attributable to growth in the number of paying subscribers in Latin
America and an increase in average contractual rates for fees charged to operators who distribute our networks in the U.K.
Subscribers increased due to growth in pay television services in those regions. These increases were partially offset by changes in
our channel mix in EMEA. Changes in foreign currency exchange rates did not significantly impact distribution revenues.
Advertising revenues, which increased $78 million, were higher in all international regions in which we operate. The increase in
advertising revenues was driven by increased pricing in the U.K. Advertising revenues also increased in Latin America, EMEA and
Asia-Pacific as a result of higher sellouts and audience delivery. Higher sellouts reflect improvements in the advertising market.
42
Increased viewership was driven by growth in pay television services in international markets. These increases were partially offset
by the absence of a $6 million settlement of prior contract disputes in 2009. Changes in foreign currency exchange rates did not
significantly impact advertising revenues.
Costs of Revenues
Costs of revenues, which consist primarily of content expense, distribution costs, and sales commissions, increased $2 million.
Excluding the impact of foreign currency fluctuations, cost of revenues increased 1%. The increase in costs of revenues was due to
higher sales commissions and license fees for music rights. Sales commissions increased $8 million due to improved advertising
sales. The increase in license fees for music rights was due to the absence of a $6 million reversal of liabilities in 2009 as a result of
changes in estimates for amounts accrued in prior periods. These increases were partially offset by a $4 million decline in content
expense, reflecting a decline in write-offs.
Selling, General and Administrative
Selling, general and administrative expenses, which principally comprise employee costs, marketing costs, research costs and
occupancy and back office support fees, increased $19 million. Excluding the impact of foreign currency fluctuations, selling, general
and administrative expenses increased 9%. Increased selling, general and administrative expenses were attributable to the
international rollout of the TLC network, expansion in Eastern Europe, and investments in Latin America, which increased employee
and marketing costs.
Adjusted OIBDA
Adjusted OIBDA increased $100 million. Excluding the impact of foreign currency fluctuations, Adjusted OIBDA increased
20%, primarily due to increased advertising sales, growth in distribution revenues, and lower content expense. These improvements
were partially offset by increased employee and marketing costs, higher sales commissions, and an increase in license fees for music
rights.
Education and Other
The following table presents, for our Education and Other segment, revenues by type, certain operating expenses, Adjusted
OIBDA, and a reconciliation of Adjusted OIBDA to operating (loss) income (in millions).
Revenues:
Advertising
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Adjusted OIBDA
Depreciation and amortization
Restructuring and impairment charges
Operating (loss) income
Year Ended December 31,
2009
2010
$
$
1
152
153
(91)
(47)
15
(6)
(11)
$
(2)
$
1
147
148
(90)
(42)
16
(6)
(2)
8
% Change
— %
3%
3%
1%
12%
(6)%
— %
NM
NM
NM – not meaningful.
Revenues
Other revenues increased $5 million, primarily due to continued growth in subscriptions for access to an online streaming
service that includes a suite of curriculum-based tools, which was partially offset by a decline in postproduction audio services. The
decline in postproduction audio services was driven by the overall decline in the DVD marketplace.
43
Costs of Revenues
Costs of revenues, which consist principally of content expense and royalty payments, were consistent between 2010 and 2009.
Selling, General and Administrative
Selling, general and administrative expenses, which principally comprise employee costs, occupancy and back office support
fees and marketing costs, increased $5 million due to higher employee costs as a result of hiring additional personnel to support the
growth in our education business.
Adjusted OIBDA
Adjusted OIBDA decreased $1 million, primarily due to a decline in postproduction audio services and increased employee
costs, which were partially offset by continued growth in subscriptions to curriculum-based tools offered through our online
streaming services.
Corporate and Inter-segment Eliminations
The following table presents, for our unallocated corporate amounts, revenues, certain operating expenses, Adjusted OIBDA,
and a reconciliation of Adjusted OIBDA to operating loss (in millions).
Revenues:
Other
Total revenues
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Adjusted OIBDA
Mark-to-market stock-based compensation
Depreciation and amortization
Restructuring and impairment charges
Operating loss
Year Ended December 31,
2009
2010
% Change
$
6
6
(4)
(228)
(226)
(142)
(64)
(2)
$
9
9
(7)
(206)
(204)
(204)
(78)
(5)
$
(434)
$
(491)
(33)%
(33)%
(43)%
11%
11%
(30)%
(18)%
(60)%
(12)%
Corporate operations primarily consist of executive management, administrative support services, substantially all of our stock-
based compensation, and a consolidated joint venture. Consistent with our segment reporting, corporate expenses are excluded from
segment results to enable executive management to evaluate business segment performance based upon decisions made directly by
business segment executives.
Other revenues and costs of revenues both declined $3 million as a result of lower DVD sales at a consolidated joint venture.
Selling, general and administrative expenses increased $22 million, which was primarily attributable to a $17 million increase in
stock-based compensation expense for equity settled awards such as stock options, PRSUs and RSUs that received fixed accounting.
The increase in stock-based compensation was driven by an increase in the number of outstanding awards and the fair value of awards
granted during 2010 due to increases in the price of our Series A common stock.
LIQUIDITY AND CAPITAL RESOURCES
Liquidity
Sources and Uses of Cash
Our principal sources of cash are cash and cash equivalents on hand, cash flows from operating activities, available borrowing
capacity under our revolving credit facility and access to capital markets. As of December 31, 2011, we had approximately $2.0
billion of total capital resources available, comprised of $1.0 billion of cash and cash equivalents on hand and approximately $1.0
billion available to borrow under our revolving credit facility. As a public company, we may have access to other sources of capital
such as the public bond and equity markets. On June 17, 2009, we filed a Registration Statement on Form S-3 (“Shelf Registration”)
with the SEC in which we registered securities, including debt securities, common stock and preferred stock. On June 20, 2011, DCL,
44
(cid:82)(cid:81)(cid:72)(cid:3)(cid:82)(cid:73)(cid:3)our subsidiaries, issued $650 million aggregate principal amount of 4.375% Senior Notes due on June 15, 2021. DCL received
(cid:81)(cid:72)(cid:87)(cid:3)proceeds of $641 million from the offering after deducting underwriting discounts and issuance costs. In total we have issued
approximately $4.2 billion of public senior notes under this Shelf Registration. Access to sufficient capital from the public market is
not assured.
On August 8, 2011, DCL modified its $1.0 billion revolving credit agreement to extend the expiration date two years to
October 12, 2015 and to reduce interest rates and fees. The terms of the arrangement are otherwise consistent with the previous
arrangement.
Our primary uses of cash include the creation and acquisition of new content, operating expenditures, discretionary repurchases
of stock, income taxes, interest, funding to equity method investees, capital expenditures and business acquisitions. We believe our
financial condition is sound and anticipate that our existing cash and cash equivalents on hand, cash generated by operating activities,
and cash available to us, considered together, should be sufficient to meet our anticipated cash operating requirements for at least the
next twelve months.
We plan to continue to significantly invest in the creation and acquisition of new content. Additional information regarding
contractual commitments to acquire content is set forth in the section titled “Commitments and Off-Balance Sheet Arrangements” in
Item 7, “Management’s Discussion and Analysis of Results of Operations and Financial Condition” in this Annual Report on
Form 10-K.
On August 3, 2010, we implemented a stock repurchase program, pursuant to which we were authorized to purchase up to $1.0
billion of our common stock. On July 27, 2011, our Board of Directors authorized us to purchase an additional $1.0 billion of our
common stock under our stock repurchase program. In total, we have been authorized to purchase up to $2.0 billion of our common
stock under our repurchase program. We have been funding and expect to continue to fund repurchases through a combination of cash
on hand, cash generated by operations, borrowings under our revolving credit facility, and future financing transactions. Under the
repurchase program, management is authorized to purchase shares from time to time through open market purchases or privately
negotiated transactions at prevailing prices as permitted by securities laws and other legal requirements, and subject to stock price,
business conditions, market conditions, and other factors. The repurchase program does not have an expiration date. During 2011, we
repurchased 27 million shares of our Series C common stock for $997 million through open market transactions. The repurchases
were funded using cash on hand. As of December 31, 2011, we had remaining authorization of $898 million for future repurchases of
common stock. The $997 million aggregate purchase price of the acquired stock was recorded in a separate account as a reduction of
equity. We repurchased an additional 2.65 million shares of our Series C common stock for $103 million from January 1, 2012
through February 10, 2012.
We have interests in various equity method investees and provide funding to those equity method investees from time to time.
As of December 31, 2011, we have an outstanding note receivable including interest accrued from OWN, our equity method investee,
which totals $312 million. We currently expect to provide significant additional funding to our equity method investees and expect to
recoup amounts funded.
In 2012, we expect our uses of cash to include approximately $215 million for interest payments related to our outstanding
indebtedness, and capital lease obligations, and approximately $60 million for capital expenditures. We expect tax payments in 2012
to increase significantly as a result of the expiration of the tax law that allows for the immediate deduction of certain domestic
programming costs. Additionally, we expect to continue to make payments to settle vested cash-settled equity awards. Actual
amounts expensed and payable for cash-settled awards are dependent on future calculations of fair value which are primarily affected
by changes in our stock price or changes in the number of awards outstanding. During 2011, we paid $126 million for cash-settled
equity awards. As of December 31, 2011, we accrued $37 million for outstanding cash-settled equity awards, of which $27 million
was classified as current.
45
Cash Flows
Changes in cash and cash equivalents were as follows (in millions).
Cash and cash equivalents, beginning of period
Cash provided by operating activities
Cash (used in) provided by investing activities
Cash used in financing activities
Effect of exchange rate changes on cash and cash equivalents
Net change in cash and cash equivalents
Cash and cash equivalents, end of period
Year Ended December 31,
2011
$ 466
1,100
(214)
(297)
(7)
2010
$ 623
668
(190)
(641)
2009
$ 94
642
238
(356)
6
5
582
(157)
529
$1,048
$ 466
$ 623
Changes in cash and cash equivalents include amounts related to discontinued operations.
Operating Activities
Cash provided by operating activities increased $432 million for the year ended December 31, 2011 as compared to the year ended
December 31, 2010. The increase in cash provided by operating activities was driven by increased operating results, a decrease in taxes
paid, a decrease in interest payments, and decreases in stock compensation payments for cash settled equity awards. During 2010, there
was a $112 million overpayment of tax (“2010 overpayment”) resulting primarily from an extension of the tax law in the fourth quarter of
2010 that allowed for the immediate deduction of certain domestic programming costs. During 2011, we received a $39 million tax refund
related to the 2010 overpayment and there was a decrease in tax payments of $107 million primarily attributable to the use of the
remaining overpayment carry forward from 2010. The decrease in interest payments was principally the result of $114 million of make-
whole premiums paid in 2010 in connection with the refinancing of most of our outstanding debt. The $32 million decrease in payments
for cash-settled equity awards was attributable to the decrease in number of outstanding unit awards and SARs. These improvements were
partially offset by a $110 million increase in cash used by operating activities attributable to investments in programming.
Cash provided by operating activities for the year ended December 31, 2010 increased by $26 million as compared to the year ended
December 31, 2009. The increase in cash provided by operating activities was driven by increased earnings, principally from increased
advertising and distribution revenues at our U.S. Networks and International Networks segments, and a decrease of $49 million in tax
payments, principally due to a nonrecurring tax payment in 2009 related to the gain on the U.S. Discovery Kids Transaction. These
increases were partially offset by $114 million of make-whole premiums paid in connection with refinancing most of our outstanding debt
in June 2010 and a $77 million increase in payments for cash-settled equity awards. The increase in payments for cash-settled equity
awards was attributable to the increase in fair value of outstanding awards due to the increase in the prices of our Series A common stock
and settlements of SARs granted in late 2008 and early 2009 as part of a transition from an existing equity plan under which we typically
granted cash-settled awards to a new equity plan under which we typically issue stock-settled awards.
Investing Activities
Cash flows used in investing activities increased $24 million for the year ended December 31, 2011 as compared to the year ended
December 31, 2010. The increase was attributable to a $24 million increase in funding to unconsolidated equity method investees and a
$9 million increase in payments for purchases of property and equipment. The increase in funding to unconsolidated equity method
investees was primarily due to continued investments in OWN, which was launched on January 1, 2011. The increase in cash used in
investing activities in 2011 was partially offset by a $12 million decrease in cash used in business acquisitions, net of cash acquired.
During 2011 we used $26 million for the acquisition of a factual entertainment production company in the U.K. and a Latin American
cable channel. Cash flows used in investing activities for the year ended December 31, 2010 included $35 million for the acquisition of an
uplink facility.
Cash used in investing activities for the year ended December 31, 2010 was $190 million as compared to cash provided by investing
activities of $238 million for the year ended December 31, 2009. The decline in cash flows from investing activities was due to a decline
in cash from business and investment dispositions, an increase in cash used for business acquisitions, and increased funding payments to
unconsolidated ventures, which were partially offset by a reduction in capital expenditures. Cash used in investing activities during 2010
consisted of $127 million in funding to our unconsolidated network ventures, payments of $49 million for property and equipment
acquisitions and $35 million for the purchase of an uplink facility, which were partially offset by net proceeds of $24 million related to the
sale of our Antenna Audio business.
46
Cash provided by investing activities for 2009 principally included a $300 million nonrecurring payment received in connection
with the Discovery Kids Transaction and $24 million in proceeds from the sale of investments, which were partially offset by $55
million of property and equipment acquisitions and $31 million in funding to our unconsolidated ventures.
Financing Activities
Cash flows used in financing activities decreased $344 million for the year ended December 31, 2011 as compared to the year
ended December 31, 2010. The cash flows used in financing activities were principally attributable to repurchases of 27 million
shares of Series C common stock for $997 million made pursuant to our stock repurchase program implemented on August 3, 2010,
and repayments of our capital lease obligations, partially offset by our issuance of $650 million of senior notes in June 2011 for which
we received $641 million of net proceeds. We paid an additional $2 million in financing fees associated with our modified credit
agreement.
Cash flows used in financing activities for the year ended December 31, 2010 increased $285 million compared to the year
ended December 31, 2009. The increase in cash used in financing activities during 2010 was driven by $2.9 billion of additional
repayments made on term loans and private senior notes, $605 million used during 2010 to repurchase shares of the Company’s
Series C common and Series C preferred stock, and $148 million paid during 2010 for the acquisition of the remaining 50%
ownership interest in the international Animal Planet and Liv networks. The increases in cash flows used in financing activities during
2010 were partially offset by $3.0 billion of additional debt offering proceeds received during 2010, $38 million of additional
proceeds received during 2010 for stock options exercised and excess tax benefits from stock-based compensation, and a reduction of
repayments made on revolver loans during 2010, since repayments totaled $315 million during 2009.
Capital Resources
As of December 31, 2011, we had approximately $2 billion of total capital resources available, which was comprised of the
following (in millions).
Cash and cash equivalents
Revolving credit facility
Fixed rate public debt:
3.70% Senior Notes, semi-annual interest, due June 2015
5.625% Senior Notes, semi-annual interest, due August
2019
5.05% Senior Notes, semi-annual interest, due June 2020
4.375% Senior Notes, semi-annual interest, due June
2021
6.35% Senior Notes, semi-annual interest, due June 2040
Total
Capacity
$ 1,048
1,000
850
500
1,300
650
850
4,150
As of December 31, 2011
Outstanding
Letters of
Credit
$ —
Outstanding
Indebtedness
—
$
Unused
Capacity
$ 1,048
1
—
999
—
—
—
—
—
—
850
—
500
1,300
—
—
650
850
4,150
—
—
—
Total
$ 6,198
$
1
$
4,150
$ 2,047
As of December 31, 2011, $51 million of the Company’s $1.05 billion of cash and cash equivalents was held by our foreign
corporations. We intend to permanently reinvest these funds outside of the U.S. and our current plans do not demonstrate a need to
repatriate them to fund our U.S. operations. However, if these funds are needed for our operations in the U.S., we would be required
to accrue and pay U.S. taxes to repatriate these funds.
Additional information regarding the changes in our outstanding indebtedness and the significant terms and provisions of our
revolving credit facility and outstanding indebtedness is discussed in Note 10 to the consolidated financial statements included in
Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K.
47
COMMITMENTS AND OFF-BALANCE SHEET ARRANGEMENTS
Contractual Obligations
As of December 31, 2011, our significant contractual obligations, including related payments due by period, were as follows (in
millions).
Long-term debt:
Principal payments
Interest payments
Capital lease obligations
Principal payments
Interest payments
Operating lease obligations
Purchase obligations:
Content
Other
Total
Payments Due by Period
Total
Less than 1
Year
1-3 Years
3-5 Years
More than
5 Years
$4,150
2,702
$ —
208
$ —
415
$
850
368
$ 3,300
1,711
106
27
306
402
592
$8,285
$
26
7
64
336
171
812
24
9
104
64
175
791
$
20
6
65
36
5
73
2
42
$ 1,353
—
204
$ 5,329
The above table does not include certain long-term obligations reflected on our consolidated balance sheet as the timing or the
amount of the payments cannot be predicted. Such funding obligations include funding commitments to equity method investees. As
of December 31, 2011, we are committed to fund up to $234 million to equity method investees, of which $209 million has been
funded. Additionally, as of December 31, 2011, we have accrued $37 million for cash-settled stock-based compensation awards,
which are remeasured at fair value each reporting period. Reserves for income taxes have been excluded from the above table because
we are unable to reasonably predict the ultimate amount or timing of settlement of our reserves for income taxes. Our reserves for
income taxes totaled $46 million as of December 31, 2011.
Long-term Debt
Principal payments on long-term debt reflect the repayment of our outstanding senior notes, at face value, assuming repayment
will occur upon maturity. Interest payments on our outstanding senior notes are projected based on the notes’ contractual rate and
maturity.
Capital Lease Obligations
We acquire satellite transponders and other equipment through multi-year capital lease arrangements. Principal payments on
capital lease obligations reflect amounts due under our capital leases agreements. Interest payments on our outstanding capital lease
obligations are based on the stated or implied rate in our capital lease agreements.
Operating Lease Obligations
We obtain office space and equipment under multi-year lease arrangements. Most operating leases are not cancelable prior to
their expiration. Payments for operating leases represent the amounts due under the agreements assuming the agreements are not
canceled prior to their expiration.
Purchase Obligations
Content purchase obligations include obligations for contracts with certain third-party producers for the production of
programming that airs on our television networks. Production contracts generally require us to purchase a specified number of
episodes of the program. Content purchase obligations also include program licenses that typically require payments over the terms of
the licenses. Licensed programming includes both programs that have been delivered and are available for airing and programs that
have not yet been produced. If the programs are not produced, our commitments would generally expire without obligation. We
expect to enter into additional production contracts and program licenses to meet our future programming needs.
48
Other purchase obligations include multi-year agreements with certain vendors and suppliers for the purchase of goods and
services whereby the underlying agreements are enforceable, legally binding and specify all significant terms. Significant purchase
obligations include transmission services, television rating services, marketing research, employment contracts, equipment purchases,
and information technology and other services. These contracts typically do not require the purchase of fixed or minimum quantities
and generally may be terminated with a 30-day to 60-day advance notice without penalty. Amounts related to employment contracts
include base compensation and do not include compensation contingent on future events.
Guarantees
We have guaranteed a certain level of operating performance for The Hub joint venture through December 2015, which is
achieved over time as the network operates. As of December 31, 2011, the maximum amount potentially due under this guarantee was
less than $160 million. The maximum exposure to loss is expected to decline to zero during 2015. Additional information regarding
our guarantee is discussed in Note 4 to the consolidated financial statements included in Item 8, “Financial Statements and
Supplementary Data” in this Annual Report on Form 10-K.
Off-Balance Sheet Arrangements
We have no material off-balance sheet arrangements (as defined in Item 303(a)(4) of Regulation S-K) that have or are
reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses,
results of operations, liquidity, capital expenditures or capital resources.
RELATED PARTY TRANSACTIONS
In the ordinary course of business we enter into transactions with related parties, primarily companies in which we have an
interest accounted for under the equity method and Liberty Global, Inc., Liberty Interactive, Liberty Media and Ascent Media
Corporation and their respective subsidiaries and affiliates. Information regarding transactions and amounts with related parties is
discussed in Note 19 to the consolidated financial statements included in Item 8, “Financial Statements and Supplementary Data” in
this Annual Report on Form 10-K.
NEW ACCOUNTING AND REPORTING PRONOUNCEMENTS
We adopted certain accounting and reporting standards during 2011. Information regarding our adoption of new accounting and
reporting standards is discussed in Note 2 to the consolidated financial statements included in Item 8, “Financial Statements and
Supplementary Data” in this Annual Report on Form 10-K.
CRITICAL ACCOUNTING POLICIES AND ESTIMATES
The Company’s consolidated financial statements are prepared in accordance with GAAP, which requires management to make
estimates, judgments and assumptions that affect the amounts reported in the consolidated financial statements and accompanying
notes. Management considers an accounting policy to be critical if it is important to the Company’s financial condition and results of
operations, and if it requires significant judgment and estimates on the part of management in its application. The development and
selection of these critical accounting policies have been determined by management and the related disclosures have been reviewed
with the Audit Committee of the Board of Directors of the Company. The Company considers policies relating to the following
matters to be critical accounting policies:
•
Revenue Recognition;
Goodwill and Intangible Assets;
Income Taxes;
Content Rights;
Stock-based Compensation; and
Equity Method Investments.
•
•
•
•
•
For a discussion of each of the Company’s critical accounting policies, including information and analysis of estimates and
assumptions involved in their application, and other significant accounting policies, see Note 2 to the consolidated financial
statements included in Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K.
49
ITEM 7A. Quantitative and Qualitative Disclosures about Market Risk.
Our financial position, earnings and cash flows are exposed to market risks and can be affected by, among other things,
economic conditions, interest rate changes, foreign currency fluctuations, and changes in the market values of investments. We have
established policies, procedures and internal processes governing our management of market risks and the use of financial instruments
to manage our exposure to such risks. We may use derivative financial instruments to modify our exposure to market risks from
changes in interest rates and foreign exchange rates. We do not use derivative financial instruments unless there is an underlying
exposure. Therefore, we do not hold or enter into financial instruments for speculative trading purposes.
Interest Rates
We are exposed to the impact of interest rate changes primarily through our borrowing activities. As of December 31, 2011, we
had outstanding $4.2 billion under various public senior notes with fixed interest rates. Additionally, we have access to a $1.0 billion
revolving credit facility, with no amounts outstanding as of December 31, 2011. If we were to draw on the revolving credit facility,
interest would be variable based on an underlying index rate. The nature and amount of our long-term debt may vary as a result of
market conditions and other factors.
Fixed and variable rate debts are impacted differently by changes in interest rates. A change in the interest rate or yield of fixed
rate debt will impact the fair market value of such debt, while a change in the interest rate of variable debt will impact interest
expense and the cash required to service such debt. Our objectives in managing exposure to interest rate changes are to limit the
impact of interest rate volatility on earnings and cash flows and to lower our overall borrowing costs. To achieve these objectives, we
may use interest rate swaps to manage our net exposure to interest rate changes related to our outstanding indebtedness. For fixed rate
debt, we may enter into variable interest rate swaps, effectively converting fixed rate borrowings to variable rate borrowings indexed
to LIBOR, in order to reduce the amount of interest paid. For variable rate debt, we may enter into fixed interest rate swaps to
effectively fix the amount of interest paid in order to mitigate the impact of interest rate changes on earnings. There were no interest
rate swaps outstanding as of December 31, 2011.
As of December 31, 2011, the fair value of our outstanding public senior notes was $4.6 billion. The potential change in fair
value of these senior notes from an adverse 100 basis-point change in quoted interest rates across all maturities, often referred to as a
parallel shift in the yield curve, would be approximately $394 million as of December 31, 2011.
Foreign Currency Exchange Rates
We transact business globally and are subject to risks associated with changing foreign currency exchange rates. Through
December 31, 2011, our International Networks segment reported into the following four regions: Western Europe, CEEMEA, Asia-
Pacific, and Latin America. Cash is managed from our four international regions with net earnings reinvested locally and working
capital requirements met from existing liquid funds. To the extent such funds are not sufficient to meet working capital requirements,
draw downs in the appropriate local currency are available from intercompany borrowings. Since earnings of our international
operations are expected to be reinvested in those businesses indefinitely, we do not hedge our investment in the net assets of those
foreign operations.
The functional currency of substantially all of our international subsidiaries is the local currency. The financial statements of our
foreign corporations are translated into U.S. dollars as part of our consolidated financial reporting. As a result, fluctuations in
exchange rates affect our financial position and results of operations. The majority of our foreign currency exposure is to the British
pound and the Euro.
We may enter into spot, forward and option contracts that change in value as foreign currency exchange rates change to hedge
certain exposures associated with the cost for producing or acquiring programming abroad. These contracts hedge forecasted foreign
currency transactions in order to mitigate fluctuations in our earnings and cash flows associated with changes in foreign currency
exchange rates. Our objective in managing exposure to foreign currency fluctuations is to reduce volatility of earnings and cash flows.
We did not hold any foreign currency derivative instruments at December 31, 2011.
Market Values of Investments
We had investments in entities accounted for using the equity method and highly liquid instruments such as mutual funds that
are accounted for at fair value. The carrying values of investments in equity method investees were $807 million and the carrying
values of investments in mutual funds totaled $711 million at December 31, 2011. Investments in mutual funds include both fixed rate
and floating rate interest earning securities that carry a degree of interest rate risk. Fixed rate securities may have their fair market
value adversely impacted due to a rise in interest rates, while floating rate securities may produce less income than predicted if
interest rates fall. Due in part to these factors, our income from such investments may decrease in the future. A hypothetical 100
basis-point increase in interest rates would not materially impact the fair values of our investments in mutual funds as of
December 31, 2011.
50
ITEM 8. Financial Statements and Supplementary Data.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
Management’s Report on Internal Control Over Financial Reporting
Report of Independent Registered Public Accounting Firm
Consolidated Financial Statements of Discovery Communications, Inc.:
Consolidated Balance Sheets as of December 31, 2011 and 2010
Consolidated Statements of Operations for the Years Ended December 31, 2011, 2010, and 2009
Consolidated Statements of Cash Flows for the Years Ended December 31, 2011, 2010, and 2009
Consolidated Statements of Equity for the Years Ended December 31, 2011, 2010, and 2009
Notes to Consolidated Financial Statements
Page
52
53
54
55
56
58
59
51
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
Management of Discovery Communications, Inc. (the “Company”) is responsible for establishing and maintaining adequate
internal control over financial reporting, as such term is defined in Rule 13a-15(f) and Rule 15d-15(f) of the Securities Exchange Act
of 1934, as amended. The Company’s internal control over financial reporting includes those policies and procedures that (i) pertain
to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and disposition of the assets of
the Company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and provide reasonable assurance that receipts and
expenditures of the Company are being made only in accordance with authorizations of management and the directors of the
Company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the Company’s assets that could have a material effect on the consolidated financial statements.
Internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements prepared for external purposes in accordance with generally accepted accounting
principles. Because of the inherent limitations in any internal control, no matter how well designed, internal control over financial
reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to
the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.
The Company’s management, with the participation of its Chief Executive Officer and Chief Financial Officer, conducted an
evaluation of the effectiveness of the Company’s system of internal control over financial reporting as of December 31, 2011 based
on the framework set forth in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission. Based on its evaluation, management concluded that, as of December 31, 2011, the Company’s internal
control over financial reporting was effective based on the specified criteria.
The effectiveness of the Company’s internal control over financial reporting as of December 31, 2011 has been audited by
PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report in Item 8 of Part II of this
Annual Report on Form 10-K under the caption “Report of Independent Registered Public Accounting Firm.”
52
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To Board of Directors and
Stockholders of Discovery Communications, Inc.:
In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations, of equity, and of
cash flows present fairly, in all material respects, the financial position of Discovery Communications, Inc. and its subsidiaries at
December 31, 2011 and December 31, 2010, and the results of their operations and their cash flows for each of the three years in the
period ended December 31, 2011 in conformity with accounting principles generally accepted in the United States of America. Also
in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of
December 31, 2011, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (COSO). The Company’s management is responsible for these financial statements, for
maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over
financial reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our
responsibility is to express opinions on these financial statements and on the Company’s internal control over financial reporting
based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting
Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about
whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was
maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by
management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included
performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable
basis for our opinions.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted
accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to
the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in
accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material
effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.
/s/ PricewaterhouseCoopers LLP
McLean, Virginia
February 17, 2012
53
DISCOVERY COMMUNICATIONS, INC.
CONSOLIDATED BALANCE SHEETS
(in millions, except par value)
ASSETS
Current assets:
Cash and cash equivalents
Receivables, net
Content rights, net
Deferred income taxes
Prepaid expenses and other current assets
Total current assets
Noncurrent content rights, net
Property and equipment, net
Goodwill
Intangible assets, net
Equity method investments
Other noncurrent assets
Total assets
LIABILITIES AND EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Deferred revenues
Current portion of stock-based compensation liabilities
Current portion of long-term debt
Other current liabilities
Total current liabilities
Long-term debt
Deferred income taxes
Other noncurrent liabilities
Total liabilities
Commitments and contingencies (See Note 20)
Equity:
Discovery Communications, Inc. stockholders’ equity:
Series A convertible preferred stock: $0.01 par value; 75 shares authorized; 71 shares issued at 2011
and 2010
Series C convertible preferred stock: $0.01 par value; 75 shares authorized; 57 shares issued at 2011
and 2010
Series A common stock: $0.01 par value; 1,700 shares authorized; 142 and 138 shares issued at 2011
and 2010, respectively
Series B convertible common stock: $0.01 par value; 100 shares authorized; 7 shares issued at 2011
and 2010
Series C common stock: $0.01 par value; 2,000 shares authorized; 142 shares issued at 2011 and
2010
Additional paid-in capital
Treasury stock, at cost: 30 and 3 Series C common shares at 2011 and 2010, respectively
Retained earnings
Accumulated other comprehensive loss
Total Discovery Communications, Inc. stockholders’ equity
Noncontrolling interests
Total equity
Total liabilities and equity
The accompanying notes are an integral part of these consolidated financial statements.
54
As of December 31,
2010
2011
$ 1,048 $
1,042
93
73
175
2,431
466
880
83
81
225
1,735
1,302
379
6,291
571
807
132
1,245
399
6,434
605
455
146
$11,913 $11,019
$
53 $
482
113
27
26
45
746
4,219
337
92
5,394
87
393
114
118
20
53
785
3,598
304
99
4,786
1
1
1
1
1
1
—
—
2
6,505
(1,102)
1,132
(23)
6,517
2
6,519
2
6,358
(105)
—
(33)
6,225
8
6,233
$11,913 $11,019
DISCOVERY COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in millions, except per share amounts)
Year Ended December 31,
2011
2010
2009
$2,070 $1,832 $1,719
1,427
312
3,458
1,645
296
3,773
1,852
313
4,235
Revenues:
Distribution
Advertising
Other
Total revenues
Costs and expenses:
1,233
1,183
119
30
(129)
2,436
1,799
(208)
—
(32)
1,559
(425)
1,134
(1)
1,133
(1)
1,132
—
1,044
1,188
152
52
(252)
2,184
1,274
(248)
—
13
1,039
(469)
570
(6)
564
(15)
549
(8)
$1,132 $ 652 $ 541
1,073
1,185
130
25
—
2,413
1,360
(203)
(136)
(86)
935
(288)
647
22
669
(16)
653
(1)
$ 2.82 $ 1.48 $ 1.29
$ 2.80 $ 1.47 $ 1.29
$ — $ 0.05
$ — $ 0.05
$ (0.01)
$ (0.01)
$ 2.82 $ 1.53 $ 1.28
$ 2.80 $ 1.52 $ 1.27
401
405
425
429
423
425
Costs of revenues, excluding depreciation and amortization
Selling, general and administrative
Depreciation and amortization
Restructuring and impairment charges
Gains on dispositions
Total costs and expenses
Operating income
Interest expense, net
Loss on extinguishment of debt
Other (expense) income, net
Income from continuing operations before income taxes
Provision for income taxes
Income from continuing operations, net of taxes
(Loss) income from discontinued operations, net of taxes
Net income
Net income attributable to noncontrolling interests
Net income attributable to Discovery Communications, Inc.
Stock dividends to preferred interests
Net income available to Discovery Communications, Inc. stockholders
Income per share from continuing operations available to Discovery Communications, Inc.
stockholders:
Basic
Diluted
(Loss) income per share from discontinued operations available to Discovery Communications, Inc.
stockholders:
Basic
Diluted
Net income per share available to Discovery Communications, Inc. stockholders:
Basic
Diluted
Weighted average shares outstanding:
Basic
Diluted
Income per share amounts may not sum since each is calculated independently.
The accompanying notes are an integral part of these consolidated financial statements.
55
DISCOVERY COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)
Operating Activities
Net income
Adjustments to reconcile net income to cash provided by operating activities:
Stock-based compensation
Depreciation and amortization
Content amortization and impairment expense
Gains on dispositions
Equity in losses and distributions from investee companies
Other, net
Changes in operating assets and liabilities:
Receivables, net
Content rights
Accounts payable and accrued liabilities
Stock-based compensation liabilities
Income tax receivable
Other, net
Cash provided by operating activities
Investing Activities
Purchases of property and equipment
Business acquisitions, net of cash acquired
Proceeds from dispositions, net
Investment proceeds
Investments in, advances to and payments on behalf of equity investees
Cash (used in) provided by investing activities
Financing Activities
Net repayments of revolver loans
Borrowings from long-term debt, net of discount and issuance costs
Principal repayments of long-term debt
Principal repayments of capital lease obligations
Repurchases of common and preferred stock
Purchase of noncontrolling interests
Cash distributions to noncontrolling interests
Proceeds from stock option exercises
Excess tax benefits from stock-based compensation
Cash used in financing activities
Effect of exchange rate changes on cash and cash equivalents
Net change in cash and cash equivalents
Cash and cash equivalents, beginning of period
Cash and cash equivalents, end of period
The accompanying notes are an integral part of these consolidated financial statements.
56
Year Ended December 31,
2010
2011
2009
$1,133
$
669
$
564
99
119
846
(129)
65
109
(179)
(884)
6
(126)
72
(31)
1,100
(58)
(26)
—
21
(151)
(214)
—
639
—
(20)
(997)
—
(7)
60
28
(297)
(7)
582
466
182
132
715
(9)
72
58
(81)
(774)
(1)
(158)
(107)
(30)
668
(49)
(38)
24
—
(127)
(190)
—
2,970
(2,883)
(10)
(605)
(148)
(31)
47
19
(641)
6
(157)
623
228
155
709
(252)
28
44
(37)
(758)
28
(81)
—
14
642
(55)
—
300
24
(31)
238
(315)
970
(1,012)
(14)
—
—
(13)
28
—
(356)
5
529
94
$1,048
$
466
$
623
Year Ended December 31,
2010
2011
2009
$ 205
—
$ 205
$ 288
$ 217
148
$ 365
$ 395
$ 242
3
$ 245
$ 444
$ 273
$ —
$ —
$ —
$ 28
1
$
$ —
$ 61
8
$
$ 35
(9)
$ 26
$ 38
$ —
— —
$ —
$ 38
DISCOVERY COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
(in millions)
Supplemental Cash Flow Information
Cash paid for interest, net:
Periodic interest payments for debt, interest rate swaps and capital lease obligations
Make-whole premiums, termination payments and repayment of original issue discount
Total cash paid for interest, net
Cash paid for taxes, net
Noncash Investing and Financing Transactions
Investment in OWN
Assets acquired under capital lease arrangements
Stock dividends to preferred interests
Acquisitions
Fair value of assets
Fair value of liabilities
Cash paid, net of cash acquired
The accompanying notes are an integral part of these consolidated financial statements.
57
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T
DISCOVERY COMMUNICATIONS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOTE 1. DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION
Description of Business
Discovery Communications, Inc. (“Discovery” or the “Company”) is a leading nonfiction media and entertainment company
that provides programming across multiple distribution platforms throughout the world and owns and operates a diversified portfolio
of website properties and other digital media services. The Company also develops and sells curriculum-based education products and
services as well as postproduction audio services in the U.S. and internationally. The Company classifies its operations in three
segments: U.S. Networks, consisting principally of domestic cable and satellite television networks, websites and other digital media
services; International Networks, consisting primarily of international cable and satellite television networks and websites; and
Education and Other, consisting principally of curriculum-based education product and service offerings and postproduction audio
services. Financial information for Discovery’s reportable segments is discussed in Note 21.
Basis of Presentation
The consolidated financial statements include the accounts of Discovery, its majority-owned subsidiaries in which a controlling
interest is maintained. Inter-company accounts and transactions between consolidated entities have been eliminated in consolidation.
Discontinued Operations
During 2010, the Company sold its Antenna Audio business and received a tax refund related to Ascent Capital Group (“ACG”),
an entity spun off in 2008. (See Note 3.) The revenues and expenses of Antenna Audio and activity associated with ACG have been
combined and reported as discontinued operations. The assets, liabilities and cash flows of discontinued operations were not material
and, therefore, have not been separately reported as discontinued operations.
Reclassifications
Certain reclassifications have been made to the 2010 and 2009 amounts to conform to the 2011 financial information
presentation. These reclassifications primarily result from the expansion of the types of revenue included in distribution revenue in
the consolidated statements of operations for the year ended December 31, 2011. Distribution revenues now include fees charged for
the right to view the Company’s network branded content made available to customers through a variety of distribution platforms and
viewing devices. The largest component of distribution revenue continues to be fees charged to cable, direct-to-home (“DTH”)
satellite and telecommunications service providers for distribution rights to Discovery’s television networks. Distribution revenues
also include fees charged for certain licensing arrangements, including those for digital streaming of library content, which totaled
$109 million for the year ended December 31, 2011. These fees, which totaled $25 million and $21 million for the years ended
December 31, 2010 and 2009, were previously classified as other revenue and have been reclassified to distribution revenue to
conform to the current presentation.
NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Accounting and Reporting Pronouncements Adopted
Testing for Goodwill Impairment
In September 2011, the Financial Accounting Standards Board (“FASB”) issued guidance which is intended to reduce the cost
and complexity of the annual goodwill impairment test by providing entities an option to perform a qualitative assessment to
determine whether the quantitative two-step annual goodwill impairment test is necessary. If an entity believes as a result of its
qualitative assessment that it is more likely than not that the fair value of a reporting unit is greater than its carrying amount, the
quantitative impairment test is not required. The Company adopted the new guidance effective October 1, 2011 and applied it to the
Company’s November 30, 2011 annual impairment test. Based on the Company’s qualitative assessment, the Company did not
perform the quantitative impairment test for any reporting units except Commerce, a component of the U.S. Networks segment. Based
on changes in the long-term projections for the Commerce reporting unit, the Company performed Step 1 of the quantitative goodwill
impairment test. (See Note 9.)
59
A Creditor’s Determination of Whether a Restructuring Is a Troubled Debt Restructuring
In April 2011, the FASB issued new accounting guidance related to identifying and disclosing troubled debt restructurings (“TDRs”).
This guidance provides clarification in assessing whether a creditor has granted a concession and whether a debtor is experiencing financial
difficulties for the purpose of determining whether a restructuring constitutes a TDR. The Company adopted this new guidance effective
July 1, 2011. The adoption of the new guidance did not impact the Company’s consolidated financial statements.
Fair Value Measurements
In January 2010, the FASB issued guidance that requires additional disclosures about recurring and nonrecurring fair value
measurements, including significant transfers into and out of Level 1 and Level 2 of the fair value measurement hierarchy, and separately
presenting information regarding purchases, sales, issuances, and settlements in the reconciliation of Level 3 fair value measurements. The
Company prospectively adopted the new guidance effective January 1, 2010, except for Level 3 reconciliation disclosures, which was
effective for the Company on January 1, 2011. The adoption of the new guidance did not impact the Company’s consolidated financial
statements.
Revenue Recognition for Multiple-Element Revenue Arrangements
In October 2009, the FASB issued guidance that changed the determination of when the individual deliverables included in a multiple-
element revenue arrangement may be treated as separate units of accounting, modified the manner in which the arrangement consideration is
allocated across the separately identified deliverables, and expanded the disclosures required for multiple-element revenue arrangements.
Under the new guidance, the Company must allocate the arrangement consideration to each deliverable based on management’s estimate of
the price at which each element would be separately sold, if vendor specific information or third party evidence of selling price is not
available. The Company prospectively adopted the new guidance effective January 1, 2011. The adoption of the new guidance did not impact
the Company’s consolidated financial statements.
Variable Interest Entities
In June 2009, the FASB amended the guidance for interests in VIEs. Among other matters, the guidance amended the approach for
determining the primary beneficiary of a VIE by requiring an analysis that places more reliance on qualitative rather than quantitative factors,
continuous assessments of whether an entity is the primary beneficiary of a VIE and enhanced disclosures about an entity’s involvement with
a VIE. Effective January 1, 2010, the Company retrospectively adopted the new guidance, which resulted in the Company deconsolidating
The Oprah Winfrey Network (“OWN”) and Animal Planet Japan (“APJ”) ventures and using the equity method to account for its interests in
them.
Accounting and Reporting Pronouncements Not Yet Adopted
Fair Value Measurements
In May 2011, the FASB and the International Accounting Standards Board (“IASB”) issued guidance which results in a consistent
definition between U.S. Generally Accepted Accounting Principles (“GAAP”) and International Financial Reporting Standards (“IFRS”) of
fair value and common requirements for measurement of and disclosure about fair value. There are several changes under the new guidance.
The highest and best use valuation concepts are only relevant when measuring the fair value of nonfinancial assets. The prohibition of the
application of a blockage factor extends to all financial measurements. The Company must disclose quantitative information about
unobservable inputs used to assess fair value and provide a qualitative discussion about the sensitivity of the measurements for recurring Level
3 fair value measurements. The Company will prospectively adopt the new guidance effective January 1, 2012. The Company does not expect
that the adoption of this update will have a material impact on its financial statements.
Comprehensive Income
In June 2011, the FASB issued guidance eliminating the current option to report other comprehensive income and its components in the
statement of changes in equity. Entities may elect to present items of net income and other comprehensive income in one continuous statement
or in two separate, but consecutive, statements. Under the new guidance, each component of net income and each component of other
comprehensive income, together with totals for comprehensive income and its two parts, net income and other comprehensive income, are
required to be disclosed under either alternative. The guidance is effective January 1, 2012, but early adoption is permitted. The Company
does not expect that the adoption of this update will have a material impact on its financial statements.
Use of Estimates
The preparation of financial statements in accordance with GAAP requires management to make estimates, judgments and assumptions
that affect the amounts and disclosures reported in the consolidated financial statements and accompanying notes. Management continually re-
evaluates its estimates, judgments and assumptions and management’s assessments could change. Actual results may differ from those
estimates and could have a material impact on the consolidated financial statements.
60
Significant estimates inherent in the preparation of the consolidated financial statements include accounting for asset
impairments, revenue recognition, allowances for doubtful accounts, content rights, depreciation and amortization, business
combinations, stock-based compensation, income taxes, contingencies and the determination of whether the Company is the primary
beneficiary of entities in which it holds variable interests.
Consolidation
The Company has ownership and other interests in various entities, including corporations, partnerships, and limited liability
companies. For each such entity, the Company evaluates its ownership and other interests to determine whether it should consolidate
the entity or account for its ownership interest as an investment. As part of its evaluation, the Company initially determines whether
the entity is a VIE and, if so, whether it is the primary beneficiary of the VIE. An entity is generally a VIE if it meets any of the
following criteria (i) the entity has insufficient equity to finance its activities without additional subordinated financial support from
other parties, (ii) the equity investors cannot make significant decisions about the entity’s operations, or (iii) the voting rights of some
investors are not proportional to their obligations to absorb the expected losses of the entity or receive the expected returns of the
entity and substantially all of the entity’s activities involve or are conducted on behalf of the investor with disproportionately few
voting rights. The Company consolidates VIEs for which it is the primary beneficiary, regardless of its ownership or voting interests.
The primary beneficiary is the party involved with the VIE that (i) has the power to direct the activities of the VIE that most
significantly impact the VIE’s economic performance, and (ii) has the obligation to absorb losses of the VIE that could potentially be
significant to the VIE or the right to receive benefits from the VIE that could potentially be significant to the VIE. However, the
amount of expected losses, expected residual returns, and expected variability is not the sole determinant as to whether the Company
has these obligations or rights. The Company periodically makes judgments in determining whether entities in which it invests are
VIEs. If so, the Company determines whether it is required to consolidate the entity.
If it is concluded that an entity is not a VIE, then the Company considers its proportional voting interests in the entity. The
Company consolidates majority-owned subsidiaries in which a controlling interest is maintained. Controlling interest is determined by
majority ownership and the absence of significant third-party participating rights.
Ownership interests in entities for which the Company has significant influence and are not consolidated under the Company’s
consolidation policy are accounted for as equity method investments. Related party transactions between the Company and its equity
method investees have not been eliminated.
Investments
The Company has held investments in equity method investees and other marketable securities such as mutual funds and U.S.
Treasury securities.
Investments in equity method investees are those for which the Company has the ability to exercise significant influence but
does not control and is not the primary beneficiary. Significant influence typically exists if the Company has a 20% to 50% ownership
interest in the venture. Under this method of accounting, the Company records its proportionate share of the net earnings or losses of
equity method investees and a corresponding increase or decrease to the investment balances. Cash payments to equity method
investees such as additional investments, loans and advances and expenses incurred on behalf of investees, as well as payments from
equity method investees such as dividends, distributions and repayments of loans and advances are recorded as adjustments to
investment balances. The Company evaluates its equity method investments for impairment whenever events or changes in
circumstances indicate that the carrying amounts of such investments may not be recoverable. (See Asset Impairment Analysis
below.)
Investments in entities over which the Company has no control or significant influence and is not the primary beneficiary and
investments in other securities are accounted for at fair value or cost. Investments in securities with readily determinable fair values
are accounted for at fair value, based on quoted market prices, and classified as either trading securities or available-for-sale
securities. For investments classified as trading securities, which include securities held in a separate trust in connection with the
Company’s deferred compensation plan, unrealized and realized gains and losses related to the investment and corresponding liability
are recorded in earnings. For investments classified as available-for-sale securities, which include investments in mutual funds,
unrealized gains and losses are recorded net of income taxes in other comprehensive income (loss) until the security is sold or
considered impaired. If declines in the value of available-for-sale securities are determined to be other than temporary, a loss is
recorded in earnings in the current period. Impairments are determined based on, among other factors, the length of time the fair value
of the investment has been less than the carrying value, future business prospects for the investee, and information regarding market
and industry trends for the investee’s business, if available. For purposes of computing realized gains and losses, the Company
determines cost on a specific identification basis.
61
Foreign Currency
The functional currency of most of the Company’s international subsidiaries is the local currency. Assets and liabilities
denominated in foreign currencies are translated at exchange rates in effect at the balance sheet date. Foreign currency equity balances
are translated at historical rates. Revenues and expenses denominated in foreign currencies are translated at average exchange rates
for the respective periods. Foreign currency translation adjustments are recorded in other comprehensive income (loss). Foreign
currency transaction gains and losses are included in operating income and total a loss of $12 million, a gain of $8 million, and zero
for 2011, 2010, and 2009, respectively.
Discontinued Operations
In determining whether a group of assets disposed of should be presented as a discontinued operation, the Company initially
makes a determination as to whether the group of assets comprises a component of the entity, which requires clearly distinguishable
cash flows from the rest of the entity. The Company also determines whether the cash flows associated with the component have been
or will be significantly eliminated from the ongoing operations of the Company as a result of the disposal transaction and whether the
Company will have significant continuing involvement in the operations of the component subsequent to the disposal transaction. If
the Company determines the criteria have been achieved, the results of operations of the component being disposed of, as well as any
gain or loss on the disposal transaction are aggregated for separate presentation apart from continuing operating results of the
Company in the consolidated financial statements.
Cash and Cash Equivalents
Cash and cash equivalents include cash on hand and highly liquid investments with original maturities of ninety days or less.
Accounts Receivable
Accounts receivable include amounts billed and currently due from customers and are presented net of an estimate for accounts
that may not be collected. The Company evaluates outstanding receivables to determine whether they will ultimately be fully
collected. In performing this evaluation, the Company analyzes market trends, economic conditions, the aging of receivables, and
customer specific risks. Using this information, the Company reserves an amount that it estimates may not be collected. The
Company does not require collateral with respect to trade receivables.
Content Rights
Content rights principally consist of television series and television specials. Content aired on the Company’s television
networks is primarily obtained through third-party production companies and is classified either as produced, coproduced or licensed.
Substantially all produced content includes programming for which the Company has engaged third parties to develop and produce,
and it owns most or all rights. Coproduced content refers to programs for which the Company collaborates with third parties to
finance and develop, and it retains significant rights to exploit the programs. Licensed content is comprised of films or series that
have been previously produced by third parties and the Company retains limited airing rights over a contractual term. Capitalized
content costs are stated at the lower of cost less accumulated amortization or net realizable value.
Costs of produced and coproduced content consist of development costs, acquired production costs, direct production costs,
certain production overhead costs and participation costs. Costs incurred for produced and coproduced content are capitalized if the
Company has previously generated revenues from similar content in established markets and the content will be used and revenues
will be generated for a period of at least one year. The Company’s coproduction arrangements generally provide for the sharing of
production cost. The Company records its costs, but does not record the costs borne by the other party as the Company does not share
any associated economics of exploitation. Program licenses typically have fixed terms and require payments during the term of the
license. The cost of licensed content is capitalized when the programs are delivered or the Company has paid for the programs.
Development costs for programs that the Company has determined will not be produced are written off. Additionally, distribution,
advertising, marketing, general and administrative costs are expensed as incurred.
Amortization of content rights is recognized based on the proportion that current estimated revenues bear to the estimated
remaining total lifetime revenues, which results in either an accelerated method or a straight-line method over the estimated useful
lives of up to five years. Amortization of capitalized costs for produced and coproduced content begins when a program has been
aired. Amortization of capitalized costs for licensed content commences when the license period begins and the program is available
for use.
The Company periodically evaluates the net realizable value of content by considering expected future revenue generation.
Estimates of future revenues consider historical airing patterns and future plans for airing content, including any changes in strategy.
62
Estimated future revenues may differ from actual revenues based on changes in expectations related to market acceptance, network
affiliate fee rates, advertising demand, the number of cable and satellite television subscribers receiving the Company’s networks, and
program usage. Accordingly, the Company continually reviews revenue estimates and planned usage and revises its assumptions if
necessary. Given the significant estimates and judgments involved, actual demand or market conditions may be less favorable than
those projected, requiring a write-down to net realizable value.
All produced and coproduced content is classified as long-term. The portion of the unamortized licensed content balance that
will be amortized within one year is classified as a current asset.
Property and Equipment
Property and equipment are stated at cost less accumulated depreciation and impairments. The cost of property and equipment
acquired under capital lease arrangements represents the lesser of the present value of the minimum lease payments or the fair value
of the leased asset as of the inception of the lease. Substantially all capitalized software costs are for internal use. Capitalization of
software costs occurs during the application development stage. Software costs incurred during the preliminary project and post
implementation stages are expensed as incurred. Repairs and maintenance expenditures that do not enhance the use or extend the life
of property and equipment are expensed as incurred.
Depreciation for most property and equipment is recognized using the straight-line method over the estimated useful lives of the
assets, which is 15 to 39 years for buildings, three to five years for broadcast equipment, two to five years for capitalized software
costs and three to five years for office equipment, furniture, fixtures and other property and equipment. Assets acquired under capital
lease arrangements and leasehold improvements are amortized using the straight-line method over the lesser of the estimated useful
lives of the assets or the terms of the related leases, which is three to 12 years. Depreciation commences when property or equipment
is ready for its intended use.
Asset Impairment Analysis
Goodwill and Indefinite-lived Intangible Assets
Goodwill is allocated to various reporting units, which are generally an operating segment or one reporting level below the
operating segment. The Company evaluates goodwill and other indefinite-lived intangible assets for impairment annually as of
November 30 and earlier upon the occurrence of certain events or substantive changes in circumstances such as: a significant
deterioration in economic conditions, industry changes, increases in costs, declining cash flows, or a decline in market capitalization.
If the Company believes that as a result of its qualitative assessment it is more likely than not that the fair value of a reporting unit is
greater than its carrying amount, the quantitative impairment test is not required. Following a qualitative assessment indicating that it
is not more likely than not that the fair value of the reporting unit exceeds its carrying amount, goodwill impairment is determined
using a two-step quantitative process. The first step of the process is to compare the fair value of a reporting unit with its carrying
amount, including goodwill. In performing the first step, the Company determines the fair value of a reporting unit by using a
combination of a discounted cash flow (“DCF”) analysis and may also use market-based valuation methodologies. Determining fair
value requires the exercise of significant judgment, including judgments about appropriate discount rates, perpetual growth rates,
relevant comparable company earnings multiples and the amount and timing of expected future cash flows. The cash flows employed
in the DCF analyses are based on the Company’s budget, long-term business plan, and recent operating performance. Discount rate
assumptions are based on an assessment of the risk inherent in future cash flows of the respective reporting unit. In assessing the
reasonableness of its determined fair values, the Company may also evaluate its results against other value indicators such as
comparable company public trading values, research analyst estimates and values observed in market transactions. If the fair value of
a reporting unit exceeds its carrying amount, goodwill of the reporting unit is not impaired and the second step of the quantitative
impairment test is not necessary. If the carrying amount of a reporting unit exceeds its fair value, the second step of the quantitative
goodwill impairment test is required to be performed to measure the amount of impairment loss, if any. The second step of the
quantitative goodwill impairment test compares the implied fair value of the reporting unit’s goodwill with the carrying amount of
that goodwill. The implied fair value of goodwill is determined in the same manner as the amount of goodwill recognized in a
business combination. In other words, the estimated fair value of the reporting unit’s identifiable net assets excluding goodwill are
compared to the fair value of the reporting unit as if the reporting unit had been acquired in a business combination and the fair value
of the reporting unit was the purchase price paid. If the carrying amount of the reporting unit’s goodwill exceeds the implied fair
value of that goodwill, an impairment loss is recognized in an amount equal to that excess.
The impairment test for other intangible assets not subject to amortization involves a comparison of the estimated fair value of
the intangible asset with its carrying value. If the carrying value of the intangible asset exceeds its fair value, an impairment loss is
recognized in an amount equal to that excess. The estimates of fair value of intangible assets not subject to amortization are
determined using a DCF valuation analysis, a market-based valuation analysis, or both.
63
Determining fair value requires the exercise of significant judgment, including judgments about appropriate discount rates,
perpetual growth rates, relevant comparable company earnings multiples when available and the amount and timing of expected
future cash flows.
Long-lived Assets
Long-lived assets such as amortizing trademarks, customer lists, other intangible assets, and property and equipment are not
required to be tested for impairment annually. Instead, long-lived assets are tested for impairment whenever events or circumstances
indicate that the carrying amount of the asset may not be recoverable. Such events include, but are not limited to, the likely disposal
of a portion of such assets or the occurrence of an adverse change in the market involving the business employing the related assets. If
an impairment analysis is required, the impairment test employed is based on whether the Company’s intent is to hold the asset for
continued use or to hold the asset for sale. If the intent is to hold the asset for continued use, the impairment test first requires a
comparison of undiscounted future cash flows to the carrying value of the asset. If the carrying value of the asset exceeds the
undiscounted cash flows, the asset would not be deemed to be recoverable. Impairment would then be measured as the excess of fair
value over the asset’s carrying value. Fair value is typically determined by discounting the future cash flows associated with that
asset. If the intent is to hold the asset for sale and certain other criteria are met, the impairment test involves comparing the asset’s
carrying value to its fair value less costs to sell. To the extent the carrying value is greater than the asset’s fair value less costs to sell,
an impairment loss is recognized in an amount equal to the difference. Significant judgments in this area involve determining whether
events or circumstances indicate that the carrying amount of the asset may not be recoverable, determining the future cash flows for
the assets involved and determining the proper discount rate to be applied in determining fair value.
Equity Method Investments
Equity method investments are reviewed for impairment on a quarterly basis by comparing their fair value to their respective
carrying amounts. The Company may estimate the fair value of its equity method investments by considering recent investee equity
transactions, discounted cash flow analyses, recent operating results, comparable public company operating cash flow multiples and
in certain situations, balance sheet liquidation values. If the fair value of the investment has dropped below the carrying amount,
management considers several factors when determining whether an other-than temporary decline has occurred. These factors include
the length of the time and the extent to which the estimated fair value or market value has been below the carrying value, the financial
condition and the near-term prospects of the investee, the intent and ability of the Company to retain its investment in the investee for
a period of time sufficient to allow for any anticipated recovery in market value, and other factors influencing the fair market value,
such as general market conditions. The estimation of fair value and whether an other-than temporary impairment has occurred
requires the application of significant judgment and future results may vary from current assumptions. (See Note 4.)
Derivative Instruments
The Company uses derivative financial instruments from time to time to modify its exposure to market risks from changes in
interest rates and foreign exchange rates. The Company may designate derivative instruments as cash flow hedges or fair value
hedges, as appropriate. The Company records all derivative instruments at fair value on a gross basis. For those derivative instruments
designated as cash flow hedges that qualify for hedge accounting, gains or losses on the effective portion of derivative instruments are
initially recorded in accumulated other comprehensive loss on the consolidated balance sheets and reclassified to the same account on
the consolidated statements of operations in which the hedged item is recognized. The Company may also enter into derivative
instruments that are not designated as hedges and do not qualify for hedge accounting. These contracts are intended to mitigate
economic exposures of the Company. The changes in fair value of derivatives not designated as hedges and the ineffective portion of
derivatives designated as hedging instruments are immediately recorded in other (expense) income, net. As of December 31, 2011, the
Company held no derivative instruments.
Treasury Stock
When stock is retired or purchased for constructive retirement, the purchase price is initially recorded as a reduction to the par
value of the shares repurchased, with any excess purchase price over par value recorded as a reduction to additional paid-in capital
related to the series of shares repurchased and any remainder excess purchase price recorded as a reduction to retained earnings. If the
purchase price exceeds the amounts allocated to par value and additional paid-in capital related to the series of shares repurchased and
retained earnings, the remainder is allocated to additional paid-in capital.
When stock is acquired for purposes other than formal or constructive retirement, the purchase price of the acquired stock is
recorded in a separate treasury stock account which is separately reported as a reduction of equity.
Revenue Recognition
The Company generates revenues principally from (i) fees charged to distributors of its network content, which include cable
and DTH satellite service providers and digital distributors, (ii) advertising sold on its television networks, and (iii) transactions for
curriculum-based products and services, affiliate and advertising sales representation services, postproduction audio services, and the
licensing of its brands for consumer products.
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Revenue is recognized when persuasive evidence of a sales arrangement exists, delivery occurs or services are rendered, the
sales price is fixed or determinable and collectability is reasonably assured. Revenues do not include taxes collected from customers
on behalf of taxing authorities such as sales tax and value added tax. However, certain revenues include taxes that customers pay to
taxing authorities on the Company’s behalf, such as foreign withholding income tax. Revenue recognition for each source of revenue
is also based on the following policies.
Distribution
Cable operators, DTH satellite service providers and other distributors typically pay a per-subscriber fee for the right to
distribute the Company’s programming under the terms of distribution contracts. The majority of the Company’s distribution fees are
collected monthly throughout the year. Distribution revenues to cable operators and DTH service providers are recognized over the
term of the contracts, including any free periods, based on contracted programming rates and reported subscriber levels. The amount
of distribution revenues due to the Company is reported by distributors based on actual subscriber levels. Such information is
generally not received until after the close of the reporting period. In such cases, reported distribution revenues are based upon the
Company’s estimates of the number of subscribers receiving the Company’s programming for periods which the distributor has not
yet reported. The Company’s subscriber estimates are based on the most recent remittance or confirmation of subscribers received
from the distributor. The Company subsequently adjusts its estimated amounts based upon the actual amount of subscribers.
Historical adjustments to recorded estimates have not been material.
Distribution revenues are recognized net of incentives the Company provides to operators in exchange for carrying its networks.
Incentives typically include cash payments to operators (“launch incentives”), providing the channel to the distributor for free for a
predetermined length of time, or both. Launch incentives are capitalized as assets upon launch of the Company’s network by the
operator and are amortized on a straight-line basis as a reduction of revenue over the term of the contract, including free periods. In
instances where the distribution agreement is extended prior to the expiration of the original term, the Company evaluates the
economics of the extended term and, if it is determined that the launch asset continues to benefit the Company over the extended
term, then the Company will adjust the amortization period of the remaining launch incentives accordingly. Other incentives are
recognized as a reduction of revenue as incurred. Amortization of launch incentives was $52 million, $42 million, and $55 million for
2011, 2010, and 2009, respectively.
Revenues associated with digital distribution arrangements are recognized when the Company transfers control of the content
and the rights to distribute the content to the customer. If multiple programs are included in the arrangement, the Company allocates
the fee to each program based on its relative fair value.
Advertising
Advertising revenues are principally generated from the sale of commercial time on television networks. Advertising revenues
are recognized net of agency commissions in the period advertising spots are aired. A substantial portion of the advertising contracts
in the U.S. guarantee the advertiser a minimum audience level that either the program in which their advertisements are aired or the
advertisement will reach. Revenues are recognized for the actual audience level delivered. The Company provides the advertiser with
additional advertising spots in future periods if the guaranteed audience level is not delivered. Revenues are deferred for any shortfall
in the guaranteed audience level until the guaranteed audience level is delivered or the rights associated with the guarantee lapse.
Audience guarantees are initially developed internally based on planned programming, historical audience levels, the success of pilot
programs, and market trends. In the U.S., actual audience and delivery information is published by independent ratings services. In
certain instances, the independent ratings information is not received until after the close of the reporting period. In these cases,
reported advertising revenue and related deferred revenue is based upon the Company’s estimates of the audience level delivered
using the most current data available. The Company subsequently adjusts its estimated amounts based upon the actual audience
delivered and verified through an independent ratings service. Historical adjustments to recorded estimates have not been material.
Advertising revenues from online properties are recognized either as impressions are delivered or the services are performed.
Other
Revenues for curriculum-based services are recognized ratably over the contract term. Revenues from postproduction audio
services are recognized as services are completed. Royalties from brand licensing arrangements are earned as products are sold by the
licensee.
Deferred Revenues
Deferred revenues primarily consist of cash received for television advertising for which the advertising spots have not yet aired
and advanced billings to subscribers for access to the Company’s curriculum-based streaming services. The amounts classified as
current are expected to be earned within the next year.
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Stock-Based Compensation Expense
The Company has incentive plans under which unit awards, stock appreciation rights (“SARs”), stock options, performance
based restricted stock units (“PRSUs”) and service based restricted stock units (“RSUs”) are issued.
The Company measures the cost of employee services received in exchange for unit awards and SARs based on the fair value of
the award less estimated forfeitures. Because unit awards and SARs are cash-settled, the Company remeasures the fair value of these
awards each reporting period until settlement. Compensation expense, including changes in fair value, for unit awards and SARs is
recognized during the vesting period in proportion to the requisite service that has been rendered as of the reporting date. For grants
of unit awards with graded vesting, the Company measures fair value and records compensation expense for all vesting tranches as a
single award. For grants of SARs with graded vesting, the Company measures fair value and records compensation expense
separately for each vesting tranche. Changes in the fair value of outstanding unit awards and SARs that occur between the vesting
date and settlement date are recorded as adjustments to compensation costs in the period in which the changes occur. The Company
measures the cost of employee services received in exchange for stock options based on the fair value of the award on the date of
grant less estimated forfeitures. Compensation expense for stock options is recognized ratably during the vesting period.
The fair values of unit awards, SARs and stock options are estimated using the Black-Scholes option-pricing model. Because the
Black-Scholes option-pricing model requires the use of subjective assumptions, changes in these assumptions can materially affect
the fair value of awards. For unit awards and SARs, the expected term is the period from the grant date to the vesting date of the
award. For stock options, the expected term is estimated to be the period from the date of grant through the mid-point between the
vesting date and the end of the contractual term of the award. Expected volatility is based on a combination of implied volatilities
from traded options on the Company’s common stock and historical realized volatility of the Company’s common stock, and
considers other factors deemed relevant. The dividend yield is assumed to be 0% because the Company has no present intention to
pay dividends. The risk-free interest rate is based on U.S. Treasury zero-coupon issues with a remaining term equal to the expected
term of the award.
Vesting for certain PRSUs is subject to satisfying objective operating performance conditions while vesting for other PRSUs is
based on the achievement of a combination of objective and subjective operating performance conditions. Compensation expense for
PRSUs that vest based on achieving objective operating performance conditions is measured based on the fair value of the
Company’s Series A common stock on the date of grant less estimated forfeitures. Compensation expense for PRSUs that vest based
on achieving subjective operating performance conditions is remeasured at fair value of the Company’s Series A common stock less
estimated forfeitures each reporting period until the date of vesting. Compensation expense for all PRSUs is recognized ratably during
the vesting period only when it is probable that the operating performance conditions will be achieved. The Company records a
cumulative adjustment to compensation expense for PRSUs if there is a change in the determination of whether or not it is probable
the operating performance conditions will be achieved.
The Company measures the cost of employee services received in exchange for RSUs based on the fair value of the Company’s
Series A common stock on the date of grant less estimated forfeitures. Compensation expense for RSUs is recognized ratably during
the vesting period.
When recording compensation cost for stock-based awards, the Company is required to estimate the number of awards granted
that are expected to be forfeited. In estimating forfeitures, the Company considers historical and expected forfeiture rates and
anticipated events. On an ongoing basis, the Company adjusts compensation expense based on actual forfeitures and revises the
forfeiture rate as necessary.
On May 17, 2011, the Company’s stockholders approved the Discovery Communications, Inc. 2011 Employee Stock Purchase
Plan (the “DESPP”), which enables eligible employees to purchase shares of the Company’s common stock through payroll
deductions or other permitted means. The Company recognizes the fair value of the discount associated with shares purchased under
the plan as stock-based compensation expense. The initial offering period for the DESPP began on November 16, 2011 and ended on
February 14, 2012.
Stock-based compensation expense is recorded as a component of selling, general and administrative expense. The Company
classifies as a current liability the intrinsic value of unit awards and SARs that are vested or will become vested within one year.
Excess tax benefits realized from the exercise of stock options and vested RSUs, PRSUs and the DESPP are reported as cash
inflows from financing activities rather than as a reduction of taxes paid in cash flows from operating activities on the consolidated
statements of cash flows.
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Advertising Costs
Advertising costs are expensed as incurred. Advertising costs paid to third parties totaled $132 million, $135 million, and
$103 million for 2011, 2010 and 2009, respectively.
Income Taxes
Income taxes are recorded using the asset and liability method of accounting for income taxes. Deferred income taxes reflect the
net tax effect of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the
amounts used for income tax purposes. Deferred taxes are measured using rates we expect to apply to taxable income in years in
which those temporary differences are expected to reverse. A valuation allowance is provided for deferred tax assets if it is more
likely than not such assets will be unrealized.
The Company reports a liability for unrecognized income tax benefits resulting from uncertain tax positions taken or expected to
be taken on a tax return. The Company’s policy is to classify tax interest and penalties related to tax reserves and unrecognized tax
benefits as tax expense. The liability for these items is included in other current and noncurrent liabilities on the consolidated balance
sheets as appropriate.
Concentrations Risk
Customers
The Company has long-term contracts with distributors around the world, including the largest operators in the U.S. and major
international distributors. In the U.S., approximately 90% of distribution revenues come from the top 10 distributors. Outside of the
U.S., less than 50% of distribution revenue comes from the top 10 distributors. Agreements in place with the major cable and satellite
operators expire at various times beginning in 2012 through 2020. At the end of 2012, three of the larger U.S. distribution
arrangements will expire. Although the Company intends to renew these agreements with its distributors, a failure to secure a renewal
or a renewal on less favorable terms may have a material adverse effect on the Company’s results of operations and financial
condition. Not only could the Company experience a reduction in affiliate revenues, but it could also experience a reduction in
advertising revenues which are also impacted by affiliate subscriber amounts.
No individual customer accounted for more than 10% of total consolidated revenues for 2011, 2010 or 2009. The Company’s
trade receivables do not represent a significant concentration of credit risk as of December 31, 2011 or 2010 due to the wide variety of
customers and markets in which the Company operates and their dispersion across many geographic areas.
Financial Institutions
Cash and cash equivalents are maintained with several financial institutions. The Company has deposits held with banks that
exceed the amount of insurance provided on such deposits. Generally, these deposits may be redeemed upon demand and are
maintained with financial institutions of reputable credit and, therefore, bear minimal credit risk.
Lender Counterparties
There is a risk that the counterparties associated with the Company’s revolving credit facility will not be available to fund as
obligated under the terms of the facility. If funding under the revolving credit facility is unavailable, the Company may have to
acquire a replacement credit facility from a different counterparty at a higher cost or may be unable to find a suitable replacement.
Typically, the Company seeks to manage these exposures by contracting with experienced large financial institutions and monitoring
the credit quality of its lenders. As of December 31, 2011, the Company did not anticipate nonperformance by any of its
counterparties.
NOTE 3. ACQUISITIONS AND DISPOSITIONS
Acquisitions
On November 2, 2011, Discovery acquired a non-fiction entertainment production company in the U.K. for a purchase price of
$16 million, net of cash acquired to improve the development of content for its international networks. On December 29, 2011,
Discovery acquired a Latin American cable channel for a purchase price of $10 million to increase distribution of TLC content. Both
business combinations have been included in the Company’s operating results since their acquisition date.
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BBC Ventures
On November 12, 2010, the Company acquired the remaining 50% ownership interest in substantially all of the ventures that
operate the international Animal Planet and Liv (formerly People + Arts) networks from BBC Worldwide for a payment of $152
million. The acquisition provides the Company 100% ownership of most of these entities.
Prior to the acquisition, the Company determined that the ventures qualified as VIEs and that it met the control requirements to
consolidate the ventures. For most ventures, 100% of the net losses generated by the ventures were allocated to the Company because
it had assumed all funding requirements. Any net income generated by the ventures was initially allocated to the Company to repay
amounts funded and any excess profits were allocated to the Company and BBC Worldwide. BBC Worldwide’s equity interests in
consolidated ventures were reported as noncontrolling interests in the consolidated financial statements.
The acquisition of the additional interests in the international Animal Planet and Liv network ventures was accounted for as a
noncontrolling interest transaction as there was no change in control of the ventures. The $152 million payment to BBC Worldwide
was allocated $117 million to additional paid in capital and $4 million to equity method investment. Prior to the acquisition, BBC
Worldwide had a put right to sell its interests in the ventures to the Company. The Company had previously accrued $49 million as
redeemable noncontrolling interests on the consolidated balance sheets for this put right and an associated $18 million deferred tax
asset. A portion of the purchase price was allocated to these items as the acquisition eliminated BBC Worldwide’s put right and the
associated deferred tax asset.
In addition to the acquisition of the remaining interests in the international Animal Planet and Liv ventures, the Company also
made a $10 million payment to BBC Worldwide to settle a pre-existing content purchase arrangement.
The net income attributable to the Company and transfers from noncontrolling interests were as follows (in millions).
Net income attributable to Discovery Communications, Inc.
Decrease in equity for purchase of noncontrolling interests
Change from net income attributable to Discovery Communications, Inc. and
transfers to noncontrolling interests
Year Ended December 31,
2011
$1,132
—
2010
$ 653
(117)
2009
$549
—
$1,132
$ 536
$549
Effective January 1, 2010, the Company adopted the FASB’s new guidance for accounting for interests in VIEs, which resulted
in the Company deconsolidating one of the ventures associated with BBC Worldwide, APJ, and using the equity method to account
for its interest in APJ. The acquisition of BBC Worldwide’s interest in APJ did not change the Company’s accounting due to certain
rights held by the other venture partner.
Uplink Facility
On February 17, 2010, the Company acquired all interests in an uplink facility in the U.K., including its employees and
operations, for a payment of $35 million. The uplink center is used to deliver Discovery’s networks in the United Kingdom and
Europe, Africa and the Middle East, and has been integrated into the Company’s International Networks segment. The acquisition has
provided the Company more flexibility to expand the distribution of its content. The uplink facility has been included in the
Company’s operating results since the date of acquisition.
Dispositions
Discovery Health Network
On January 1, 2011, the Company contributed the domestic Discovery Health network to OWN LLC in connection with the
launch of OWN, which resulted in a pretax gain of $129 million. (See Note 4.) As the Company continues to be involved in the
operations of the Discovery Health network through its ownership interests in OWN LLC, the Company has not presented the
financial position, results of operations, and cash flows of the Discovery Health network as discontinued operations.
Discontinued Operations
Antenna Audio
On September 1, 2010, the Company sold its Antenna Audio business for net cash proceeds of $24 million, which resulted in a
$9 million gain, net of taxes. Antenna Audio’s operating results are classified as discontinued operations in the consolidated
statements of operations.
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ACG (formally known as Ascent Media Corporation)
In September 2010, the Company received a tax refund, which eliminated a $12 million obligation to ACG, an entity spun off in
2008. The reversal of this obligation has been recorded as a benefit in income (loss) from discontinued operations, net of taxes on the
consolidated statements of operations.
NOTE 4. VARIABLE INTEREST ENTITIES
In the normal course of business, the Company makes investments that support its underlying business strategy and provide it the
ability to enter new markets for its brands, develop programming, and distribute its existing content. In certain instances, an investment
may qualify as a VIE. (See Note 2.) As of December 31, 2011 and 2010, the Company’s VIEs primarily consisted of Hub Television
Networks LLC and OWN LLC, which operate pay-television networks. The Company previously had ownership interests in ventures
with BBC Worldwide that were VIEs, substantially all of which were consolidated. On November 12, 2010, the Company acquired the
interests of BBC Worldwide in these ventures, and the Company now wholly owns most of these entities and continues to consolidate
them.
As of December 31, 2011 and 2010, the Company accounted for its interests in VIEs using the equity method. The aggregate
carrying values of these equity method investments were $807 million and $453 million as of December 31, 2011 and 2010,
respectively. The Company recognized equity losses of $33 million, $55 million, and $19 million for 2011, 2010 and 2009, respectively,
for its portion of net losses generated by VIEs accounted for using the equity method, which were recorded in other (expense) income,
net on the consolidated statements of operations.
The Company’s estimated risk of loss for investments in VIEs was approximately $838 million as of December 31, 2011, which
includes the carrying value of its investments, the unfunded portion of contractual funding commitments to equity method investees, and
guarantees made on behalf of equity method investees. Actual amounts funded to OWN have exceed contractual funding commitments,
and the Company intends to continue to fund significant amounts to OWN. The Company has not recorded any obligations for future
funding. The estimated risk of loss excludes the Company’s operating performance guarantee for Hub Television Networks LLC
disclosed below.
Hub Television Networks LLC
On May 22, 2009, the Company and Hasbro, Inc. (“Hasbro”) formed a 50-50 joint venture. In connection with the formation, the
Company sold a 50% interest in the U.S. Discovery Kids network to Hasbro and both parties then contributed their interests in the U.S.
Discovery Kids network to the newly formed joint venture (the “U.S. Discovery Kids Transaction”). The Company received an upfront
cash payment of $300 million and the right to certain future payments, which are expected to be collected over a period of up to 20
years, based on the value of certain tax benefits expected to be received by Hasbro. The present value of the expected future payments at
the acquisition date totaled approximately $57 million. The balance of the receivable was $49 million as of December 31, 2011. The
Company recognized a pretax gain of $252 million in connection with the formation of the joint venture, which included $125 million
for the 50% interest in the U.S. Discovery Kids network sold to Hasbro and $127 million as a result of “stepping up” its basis for the
50% interest in the U.S. Discovery Kids network contributed to the joint venture. The network continued to operate as the Discovery
Kids network through October 10, 2010, at which time it was rebranded as The Hub, which is a pay-television network that provides
children’s and family entertainment and educational programming. The Company is obligated to provide the joint venture with funding
of up to $15 million and services such as distribution, sales, and administrative support for a fee. (See Note 19.) The Company has not
provided any funding as of December 31, 2011.
Based upon the level of equity investment at risk, the joint venture is a VIE. Discovery and its joint venture partner, together, direct
the activities of The Hub that most significantly impact its economic performance, because decisions about programming and marketing
strategy require the consent of both joint venture partners. The joint venture partners share equally in voting control and jointly consent
to operating, financing and investing decisions. Neither has special governance rights, and both are equally represented on the Board of
The Hub. The joint venture partners also share equally in the profits, losses, and funding of the joint venture. The Company has
determined that it is not the primary beneficiary of The Hub. Accordingly, the Company accounts for its investment in The Hub using
the equity method.
Through December 31, 2015, the Company has guaranteed a certain level of performance for the joint venture that requires
compensation to Hasbro to the extent that distribution metrics decline versus levels historically achieved by the Discovery Kids channel.
This guarantee extends on a declining basis through the period of guarantee. Upon inception of the joint venture, the maximum amount
potentially due under this guarantee was $300 million. As of December 31, 2011, the maximum amount potentially due under this
guarantee was less than $160 million. The maximum exposure to loss is expected to decline to zero during 2015. As the joint venture’s
distribution is generally provided under long-term contracts with stable subscriber levels, the Company believes the likelihood is remote
that the performance levels will not be achieved and, therefore, the performance guarantee is unlikely to have a material adverse impact
on the Company’s financial position, operating results, or cash flows. Accordingly, the fair value of the guarantee was not material as of
December 31, 2011.
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On May 23, 2011, The Hub revised its arrangement with Hasbro Studios to increase the license fees paid to Hasbro Studios for
animated programming. This change created a trigger event for purposes of intangible asset and goodwill impairment testing. The
Hub’s management prepared a fair value assessment using a DCF valuation model for purposes of performing step one of the
goodwill impairment test. The underlying assumptions, such as future cash flows, weighted average cost of capital, and long-term
growth rates were generally not observable in the marketplace, and therefore, involved significant judgment. The estimated fair value
of The Hub exceeded its carrying value. During the fourth quarter of 2011, The Hub completed its annual impairment review of
goodwill. No impairments were recorded. Given that the early results of The Hub’s operations have been below its initial long-term
business plan, there is a possibility that future results may vary from the current assumptions in the long-term business plan. The
Company will monitor the valuation of its investment in accordance with GAAP, which requires an impairment charge when there is
an other-than-temporary decline in the investment’s value.
Beginning May 22, 2009, the Company ceased to consolidate the gross operating results of the U.S. Discovery Kids network and
began accounting for its interests in the joint venture using the equity method. However, as Discovery continues to be involved in the
operations of the venture, the Company has not presented the financial position, results of operations and cash flows of the U.S.
Discovery Kids network recorded through May 21, 2009 as discontinued operations. Accordingly, the Company’s consolidated
results of operations for 2009 include the gross operating results of the U.S. Discovery Kids network through May 21, 2009. However
for subsequent periods, Discovery records only its proportionate share of the venture’s net operating results as a component of other
(expense) income, net on the consolidated statements of operations.
The carrying values of the Company’s investment in The Hub were $334 million and $344 million as of December 31, 2011 and
December 31, 2010, respectively.
OWN LLC
OWN LLC operates OWN, which is a pay-television network and website that provides adult lifestyle content focused on self-
discovery and self-improvement that launched on January 1, 2011. In connection with the launch of OWN, the Company contributed
the domestic Discovery Health network to the venture. The contribution did not impact the Company’s ownership interest, voting
control, or governance rights related to OWN. Subsequent to the contribution, the Company no longer consolidates the domestic
Discovery Health network, which was a component of its U.S. Networks segment. The assets of the Discovery Health network
included goodwill and other identifiable assets with carrying values of $136 million and $8 million, respectively.
The Company recorded the contribution at fair value, which resulted in a pretax gain of $129 million. The fair value of the
Company’s retained equity interest in OWN at the date of launch was estimated to be $273 million. The gain represents the fair value
of the equity investment retained less the carrying values of contributed assets. The gain resulted in tax expense of $27 million. The
fair value of the contribution of the Discovery Health network to OWN was determined utilizing customary valuation methodologies
including DCF models. The underlying assumptions, such as future cash flows, weighted average costs of capital and long-term
growth rates were generally not observable in the marketplace, and therefore, involved significant judgment.
Based on changes in the long-term projections for OWN, the Company reviewed the carrying value of its equity and note
receivable investment in OWN as of December 31, 2011. Using the revised long-term projections, the fair value of the network was
assessed using a DCF valuation model. The underlying assumptions, such as future cash flows, weighted average cost of capital and
long-term growth rates were generally not observable in the marketplace, and therefore, involved significant judgment. The fair value
of the investment in OWN exceeded the Company’s carrying value as of December 31, 2011. No impairment of the investment
balance was recorded for the year ended December 31, 2011. Given that the early results of OWN’s operations have been below its
initial business plan, there is a possibility that the results of OWN’s future operations will fall below the revised long-term
projections. The Company will continue to monitor the financial results of OWN along with other relevant business information to
determine if an impairment has occurred regarding the recoverability of the OWN loan and valuation of the Company’s investment in
OWN in accordance with GAAP.
The Company provides OWN funding and services such as distribution, licensing, sales and administrative support for a fee.
(See Note 19.) The Company has provided all required funding as of December 31, 2011. The Company’s total funding to OWN,
including interest accrued on outstanding borrowings, was $312 million, which is in excess of its commitment of $189 million. The
Company’s funding to OWN is expected to exceed OWN’s earnings for the next two years. The funding is secured by the net assets
of OWN. While the Company expects to provide significant additional funding to OWN, the Company also expects to recoup
amounts funded. The funding to OWN accrues interest at 7.5% compounded annually. There can be no event of default on the
borrowing until 2023.
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However, borrowings are scheduled for repayment four years after the borrowing date to the extent that OWN has excess cash to repay
the borrowings then due. OWN will distribute its initial excess cash to the Company to repay funding then due. Following repayment of
funding then due, OWN’s subsequent cash distributions will be shared equally between the Company and Harpo Inc. (“Harpo”).
Based upon the level of equity investment at risk, OWN is a VIE. While the investors have an equal share in voting control, power
is not shared because certain activities that significantly impact OWN’s economic performance are directed by Harpo (“Harpo”). Harpo
holds operational rights related to programming and marketing, as well as selection and retention of key management personnel. The
Company has determined that it is not the primary beneficiary of OWN, because it does not control these activities that are critical to
OWN’s operating performance and success. Accordingly, the Company accounts for its investment in OWN using the equity method.
Net losses generated by OWN are currently allocated to both investors based on their proportionate ownership interests, which are
50-50. Prior to the contribution of the Discovery Health network to OWN at its launch, the Company recognized 100% of OWN’s net
losses. If future operating losses at OWN exceed the balance of equity contributions recorded by OWN and the equity balance of OWN
is depleted, Discovery will record 100% of any future operating losses in loss from equity investees, net as long as Discovery continues
to provide all funding to OWN. Future net income generated by OWN will initially be allocated 100% to the Company for at least $104
million, the amount of pre-contribution net losses recognized, plus any additional losses absorbed in excess of Discovery’s equity
ownership interest.
The carrying value of the Company’s investment in OWN, including its equity method investment and note receivable balance,
was $420 million and $52 million as of December 31, 2011 and 2010, respectively.
Pursuant to the venture agreement, Harpo has the right to require the Company to purchase all or part of its interest in OWN at fair
market value up to a maximum put amount every two and one half years commencing on January 1, 2016. The maximum put amount is
a range from $100 million on the first put exercise date up to $400 million on the fourth put exercise date. The Company has recorded no
amounts for the put right.
Other VIEs
Other VIEs principally include various cable and satellite network ventures in which the Company holds ownership interests from
16% to 50%. The carrying value of the Company’s investments in other VIEs accounted for using the equity method was $53 million
and $57 million as of December 31, 2011 and 2010, respectively.
NOTE 5. INVESTMENTS
The Company’s investments consisted of the following (in millions).
Trading securities:
Mutual funds
Available-for-sale securities:
Money market mutual funds
U.S. Treasury securities
Other
Equity method investments
Total investments
Balance Sheet Location
As of December 31,
2011
2010
Prepaid expenses and other current assets $
76 $ 55
Cash and cash equivalents
Cash and cash equivalents
Cash and cash equivalents
Equity method investments
172
635
200
—
3
—
455
807
$ 1,518 $ 885
Trading Securities
Trading securities include investments in mutual funds held in a separate trust, which are owned as part of the Company’s
supplemental retirement plan. (See discussion in Note 14.)
Equity Method Investments
Equity method investments principally include ownership interests in unconsolidated ventures determined to be VIEs. All equity
method investees are privately owned. The carrying values of the Company’s equity-method investments are consistent with its
ownership in the underlying net assets of the investees. The carrying values of equity method investments increased as a result of
additional funding provided and interest earnings recorded on the note receivable from OWN and the $273 million step-up for the
disposition of the Discovery Health network and retained equity interest in OWN. (See Note 4). These increases were partially offset by
losses and dividends from equity method investments.
71
NOTE 6. FAIR VALUE MEASUREMENTS
Fair value is defined as the amount that would be received for selling an asset or paid to transfer a liability in an orderly
transaction between market participants. Assets and liabilities carried at fair value are classified in the following three categories:
Level 1 – Quoted prices for identical instruments in active markets.
Level 2
–
Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that
are not active; and model-derived valuations in which all significant inputs and significant value drivers are observable in
active markets.
Level 3 – Valuations derived from valuation techniques in which one or more significant inputs are unobservable.
Assets and liabilities measured at fair value on a recurring basis consisted of the following (in millions).
Category
Assets:
Trading securities:
Mutual funds
Available-for-sale securities:
Money market mutual funds
Total assets
Liabilities:
Deferred compensation plan
Total liabilities
Category
Assets:
Trading securities:
Mutual funds
Available-for-sale securities:
Money market mutual funds
U.S. Treasury securities
Other
Total assets
Liabilities:
Deferred compensation plan
Other
Total liabilities
Balance Sheet Location
Level 1
December 31, 2011
Level 2
Level 3
Total
Prepaid expenses and other current assets
$ 76
$ —
$ —
$ 76
Cash and cash equivalents
635
—
—
635
$ 711
$ —
$ —
$711
Accrued liabilities
$ 76
$ —
$ —
$ 76
$ 76
$ —
$ —
$ 76
Balance Sheet Location
Level 1
December 31, 2010
Level 2
Level 3
Total
Prepaid expenses and other current assets
$ 55
$ —
$ —
$ 55
Cash and cash equivalents
Cash and cash equivalents
Cash and cash equivalents
Accrued liabilities
Other current liabilities
172
—
—
—
200
3
—
—
—
172
200
3
$ 227
$ 203
$ —
$430
$ 55
—
$ —
6
$ —
—
$ 55
6
$ 55
$
6
$ —
$ 61
Trading securities are comprised of investments in mutual funds held in a separate trust, which are owned as part of the
Company’s deferred compensation plan. The fair value of Level 1 trading securities was determined by reference to the quoted
market price per unit in active markets multiplied by the number of units held without consideration of transaction costs. The fair
value of the related deferred compensation plan liability was determined based on the fair value of the related investments elected by
employees.
Available-for-sale securities represent investments in highly liquid instruments with original maturities of 90 days or less. The
fair value of Level 1 available-for-sale securities was determined by reference to the quoted market price per unit in active markets
multiplied by the number of units held without consideration of transaction costs. The fair value of available-for-sale securities
classified in Level 2 was determined by reference to the quoted market price per unit in markets that are not active multiplied by the
number of units held without consideration of transaction costs.
72
In addition to the financial instruments listed in the tables above, the Company holds other financial instruments, including cash,
accounts receivable, accounts payable, and debt. The carrying values for cash, accounts receivable, and accounts payable
approximated their fair values. The estimated fair value of the Company’s outstanding senior notes using quoted market prices was
$4.6 billion and $3.7 billion as of December 31, 2011 and 2010, respectively.
During 2010, the Company purchased $49 million level 3 redeemable noncontrolling interests in connection with the acquisition
of BBC Worldwide’s interests in certain ventures. No gain or loss was recorded for the redemption of this noncontrolling interest.
(See Note 3.)
NOTE 7. CONTENT RIGHTS
The following table presents a summary of the components of content rights (in millions).
Produced content rights:
Completed
In-production
Coproduced content rights:
Completed
In-production
Licensed content rights:
Acquired
Prepaid
Content rights, at cost
Accumulated amortization
Total content rights, net
Current portion
Noncurrent portion
As of December 31,
2011
2010
$ 2,257
221
$ 1,963
229
491
80
346
21
3,416
(2,021)
1,395
(93)
446
76
297
19
3,030
(1,702)
1,328
(83)
$ 1,302
$ 1,245
Content expense, which consists of content amortization, impairments and other production charges included in the cost of
revenues on the consolidated statements of operations, was $968 million, $833 million and $828 million for 2011, 2010 and 2009,
respectively. Content impairments were $62 million, $51 million and $75 million for 2011, 2010 and 2009, respectively. As of
December 31, 2011, the Company estimates that approximately 96% of unamortized costs of content rights, excluding content in-
production and prepaid licenses, will be amortized within the next three years. As of December 31, 2011, the Company expects to
amortize $574 million of unamortized content rights, excluding content in-production and prepaid licenses, during the next twelve
months.
The Company enters into arrangements whereby it collaborates with third parties to finance and develop programming
(“coproduced content”). The Company capitalizes the net cost of coproduced content and amortizes such cost in accordance with its
content amortization policy. The Company’s policy is to record cash receipts for distribution, advertising and royalty revenue that
result from coproduced content as gross revenue. The Company generally does not allocate revenue to specific content rights, and
there were no royalty revenues or expenses associated with coproduction partners during 2011, 2010 and 2009. Content costs of $151
million, $122 million and $123 million were capitalized as part of coproduction arrangements during 2011, 2010 and 2009,
respectively.
73
NOTE 8. PROPERTY AND EQUIPMENT
Property and equipment consisted of the following (in millions).
Land, buildings and leasehold improvements
Broadcast equipment
Capitalized software costs
Office equipment, furniture, fixtures and other
Property and equipment, at cost
Accumulated depreciation
Property and equipment, net
As of December 31,
2011
$ 290
381
178
266
1,115
(736)
$ 379
2010
$ 284
364
170
235
1,053
(654)
$ 399
Property and equipment includes assets acquired under capital lease arrangements, primarily satellite transponders, with gross
carrying values of $155 million as of December 31, 2011 and 2010, respectively. The related accumulated amortization for capital
lease assets was $61 million and $41 million as of December 31, 2011 and 2010, respectively.
The net book value of capitalized software costs was $27 million and $34 million as of December 31, 2011 and 2010,
respectively.
Depreciation expense for property and equipment, including amortization of capitalized software costs and capital lease assets,
totaled $88 million, $92 million and $102 million for 2011, 2010 and 2009, respectively. Amortization expense of capitalized
software costs was $15 million, $17 million and $24 million for 2011, 2010 and 2009, respectively.
In addition to the capitalized property and equipment included in the above table, the Company rents certain facilities and
equipment under operating lease arrangements. Rental expense for operating leases totaled $77 million, $83 million and $80 million
for 2011, 2010 and 2009, respectively.
NOTE 9. GOODWILL AND INTANGIBLE ASSETS
Goodwill
Changes in the carrying value of goodwill, by reportable segment, were as follows (in millions).
Balance as of December 31, 2009
Acquisitions
Impairments
Foreign currency translation and other adjustments
Balance as of December 31, 2010
Acquisitions
Dispositions
Impairments
Foreign currency translation and other adjustments
Balance as of December 31, 2011
U.S.
Networks
$ 5,135
—
—
—
5,135
—
(136)
(20)
—
$ 4,979
International
Networks
$
$
1,271
13
—
(4)
1,280
14
—
—
(1)
1,293
Education
and Other
$
27
—
(11)
3
19
—
—
—
—
19
$
Total
$6,433
13
(11)
(1)
6,434
14
(136)
(20)
(1)
$6,291
During 2011, goodwill decreased $136 million due to the contribution of the Discovery Health network to OWN (see Note 4)
and $20 million for impairment at the Commerce reporting unit, offset by $14 million of additional goodwill for business acquisitions
(see Note 3).
During 2010, goodwill increased $13 million due to goodwill acquired in connection with the acquisition of an uplink facility
(see Note 3), partially offset by an $11 million impairment of goodwill at the Education and Other segment related to the Company’s
postproduction audio business.
74
The carrying amount of goodwill at the U.S. Networks segment included accumulated impairment of $20 million at
December 31, 2011. The carrying amount of goodwill at the Education and Other segment included accumulated impairment of $11
million at December 31, 2011 and December 31, 2010.
Intangible Assets
Intangible assets consisted of the following (in millions, except years).
Weighted
Average
Amortization
Period (Years)
As of December 31, 2011
Accumulated
Amortization
Gross
As of December 31, 2010
Accumulated
Amortization
Net
Net Gross
Intangible assets subject to amortization:
Trademarks
Customer relationships
Other
Total
7 $ 31 $
25 513
3
5
547
(26) $ 5 $ 32 $
(113) 400 524
6
406 562
(2)
(141)
1
(22) $ 10
425
(99)
(4)
2
437
(125)
As of December 31, 2011
Accumulated
Amortization Net Gross
As of December 31, 2010
Accumulated
Amortization Net
Gross
Intangible assets not subject to amortization:
Trademarks
Total
165
$165 $
— 165 168
— $165 $168 $
—
168
— $168
During the year ended December 31, 2011, intangible assets, net decreased $34 million primarily due to amortization expense.
Amortization expense for finite-lived intangible assets is recognized using the straight-line method over the estimated useful lives of
the assets. Amortization expense related to finite-lived intangible assets, which excludes impairments, was $31 million, $38 million
and $50 million for 2011, 2010 and 2009, respectively.
Amortization expense relating to intangible assets subject to amortization for each of the next five years and thereafter is
estimated to be as follows (in millions).
Amortization expense
2012 2013 2014 2015 2016 Thereafter
273
$29 $26 $26 $26 $26 $
The amount and timing of the estimated expenses in the above table may vary due to future acquisitions, dispositions or
impairments.
Impairment Analysis
Based on changes in the long-term projections for the Commerce reporting unit, a component of the U.S. Networks segment, the
Company performed Step 1 of a quantitative goodwill impairment test and used a DCF model to estimate the reporting unit’s fair
value. The estimated fair value of the Commerce reporting unit did not exceed its carrying amount. Upon completion of the
impairment test, including Step 2, the Company concluded that goodwill was impaired and recorded a $20 million impairment charge
during the fourth quarter of 2011.
During the fourth quarter of 2011, the Company performed a qualitative goodwill impairment assessment for all goodwill
reporting units, except Commerce, and determined that it was more likely than not that the fair value of those reporting units
exceeded their carrying value. As a result of the Company’s qualitative goodwill impairment assessment, the Company determined
that no other goodwill was impaired during 2011.
During the fourth quarter of 2010, the Company completed its annual impairment review of goodwill. The estimated fair value
of each reporting unit exceeded its carrying value and, therefore, no impairments were recorded. The fair values of the reporting units
were determined using a DCF model and market-based valuation models utilizing multiples of earnings before interest, taxes,
75
depreciation and amortization (“EBITDA”). Both models resulted in substantially similar fair values. Cash flows were determined
based on Company estimates of future operating results and discounted using an internal rate of return based on an assessment of the
risk inherent in future cash flows of the respective reporting unit.
During the third quarter of 2010, the Company recorded an $11 million pretax noncash impairment charge related to goodwill at
its postproduction audio business, which is a component of the Education and Other segment. Management determined that the
decline in the operating results for its postproduction audio business no longer appeared cyclical, but rather a long-term performance
decline. The fair value of the postproduction audio business was estimated using a DCF model.
During 2009, the Company was required to perform an interim impairment review of goodwill and long-lived assets, including
intangible assets, at its U.S. Networks segment due to the U.S. Discovery Kids Transaction. (See Note 4.) The Company used the
purchase consideration provided by Hasbro to determine the fair value of the network. The Company used a DCF model and market-
based valuation models utilizing multiples of EBITDA and revenues to determine the fair value of the portion of the U.S. Networks
segment remaining with the Company. As a result of this review, the Company recorded pretax noncash impairment charges of $17
million and $3 million related to intangible assets and capitalized software, respectively. The impairments reflected a decline in
operating performance and market multiples for certain asset groups in the U.S. Networks segment.
Also in 2009, the Company recorded pretax noncash impairment charges of $6 million and $6 million related to goodwill and
intangible assets, respectively, at its International Networks segment. The goodwill impairment charge reflects a decline in operating
performance at the Company’s Antenna Audio business, which is reported as discontinued operations. The impairment of finite-lived
intangible assets was due to a decline in operating performance for an asset group in EMEA. The fair values were estimated using
DCF models.
Impairment charges were recorded in restructuring and impairment charges on the consolidated statements of operations.
NOTE 10. DEBT
Outstanding debt consisted of the following (in millions).
As of December 31,
2011
3.70% Senior Notes, semi-annual interest, due June 2015
5.625% Senior Notes, semi-annual interest, due August 2019
5.05% Senior Notes, semi-annual interest, due June 2020
4.375% Senior Notes, semi-annual interest, due June 2021
6.35% Senior Notes, semi-annual interest, due June 2040
Capital lease obligations
Total long-term debt
Unamortized discount
Long-term debt, net
Current portion of long-term debt
Noncurrent portion of long-term debt
850
500
1,300
650
850
106
4,256
(11)
4,245
(26)
$4,219
2010
850
500
1,300
—
850
126
3,626
(8)
3,618
(20)
$3,598
Senior Notes
On June 20, 2011, Discovery Communications, LLC (“DCL”), a wholly-owned subsidiary of the Company, issued $650 million
aggregate principal amount of 4.375% Senior Notes due on June 15, 2021 (the “2021 Notes”). DCL received net proceeds of
approximately $641 million from the offering after a $4 million issuance discount and $5 million of deferred financing costs. DCL
may, at its option, redeem some or all of the 2021 Notes at any time by paying a make-whole premium, plus accrued and unpaid
interest, if any, to the date of repurchase. Interest on the 2021 Notes is payable on June 15 and December 15 of each year. The 2021
Notes are unsecured and rank equally in right of payment with all of DCL’s other unsecured senior indebtedness and are fully and
unconditionally guaranteed on an unsecured and unsubordinated basis by Discovery.
On June 3, 2010, DCL issued $850 million aggregate principal amount of 3.70% Senior Notes maturing on June 1, 2015, $1.3
billion aggregate principal amount of 5.05% Senior Notes maturing on June 1, 2020 and $850 million aggregate principal amount of
6.35% Senior Notes maturing on June 1, 2040. DCL received approximately $3.0 billion in proceeds, net of a $6 million issuance
discount and $24 million of issuance costs recorded as deferred financing costs. DCL may, at its option, redeem some or all of these
senior notes at any time by paying a make-whole premium, plus accrued and unpaid interest, if any, to the date of repurchase. Interest
on the senior notes is payable on June 1 and December 1 of each year, beginning on December 1, 2010.
76
The Company used the net proceeds of the June 3, 2010 offering plus cash on hand to repay $1.5 billion outstanding under its
Term Loan B, $487 million outstanding under its Term Loan C, net of the original issue discount, $220 million outstanding under its
8.37% Senior Notes due March 2011, $235 million outstanding under its 8.13% Senior Notes due September 2012, $90 million
outstanding under its Floating Rate Senior Notes due December 2012, $390 million outstanding under its 6.01% Senior Notes due
December 2015 and $114 million for make-whole premiums. The repayments resulted in a pretax loss on extinguishment of debt of
$136 million, which included $114 million for make-whole premiums, $12 million of noncash write-offs of unamortized deferred
financing costs and $10 million for the repayment of the original issue discount on the Company’s term loans.
As of December 31, 2011, all senior notes outstanding are unsecured and rank equally in right of payment with all of DCL’s
other unsecured senior indebtedness and are fully and unconditionally guaranteed on an unsecured and unsubordinated basis by
Discovery.
The outstanding senior notes contain certain nonfinancial covenants, events of default and other customary provisions. The
Company was in compliance with all covenants and customary provisions and there were no events of default as of December 31,
2011.
Revolving Credit Facility
On August 8, 2011, DCL modified its $1.0 billion revolving credit agreement to extend the expiration date two years to
October 12, 2015 and to reduce interest rates and fees. The terms of the arrangement are otherwise consistent with the previous
arrangement, as DCL continues to be the borrower, Discovery continues to be the unconditional guarantor, the lenders named therein,
are consistent with the original credit agreement and the obligations under the credit agreement are unsecured.
If DCL draws on the new revolving credit facility, outstanding balances will bear interest at one of the following rates as elected
by DCL. Each Libor loan will bear interest at the applicable Libor rate based on the term selected by DCL, plus a margin ranging
from 75 basis points to 145 basis points based on DCL’s credit rating. Each Base Rate loan and Swing Line loan will bear interest at
the Base Rate plus a margin ranging from zero basis points to 45 basis points based on DCL’s credit rating. The Base Rate is the
highest of (i) the Federal funds rate as published by the Federal Reserve Bank of New York plus 50 basis points, (ii) Bank of
America’s prime rate as publicly announced, and (iii) the one month Eurocurrency rate plus 100 basis points.
DCL is required to pay a facility fee, which ranges from 12.5 basis points to 30 basis points, based on DCL’s credit rating,
multiplied by the actual daily amount of the lender’s aggregate commitments under the senior credit facility, regardless of usage. The
facility fee is payable quarterly in arrears. DCL will also pay a letter of credit fee equal to the applicable margin for Eurocurrency rate
loans multiplied by the dollar equivalent of the daily amount available to be drawn under such letter of credit.
DCL may optionally prepay the loans or irrevocably reduce or terminate the unutilized portion of the commitments under the
revolving credit facility, without premium or penalty at any time by the delivery of a notice to that effect as provided under the credit
agreement.
There were no amounts drawn under the revolving credit facility as of December 31, 2011 and December 31, 2010.
The revolving credit facility contains affirmative and negative covenants, including an interest coverage ratio and leverage ratio,
events of default and other customary provisions. The Company was in compliance with all covenants and there were no events of
default as of December 31, 2011 and December 31, 2010.
Debt Repayment Schedule
The following table presents a summary of scheduled and estimated debt payments, excluding capital lease obligations, for the
succeeding five years based on the amount of debt outstanding as of December 31, 2011 (in millions).
Long-term debt payments
2012
2016 Thereafter
$— $— $— $850 $— $ 3,300
2013
2015
2014
Scheduled payments for capital lease obligations outstanding as of December 31, 2011 are disclosed in Note 20.
77
NOTE 11. DERIVATIVE FINANCIAL INSTRUMENTS
The Company may use derivative financial instruments to modify its exposure to market risks from changes in interest rates and
foreign exchange rates. The Company does not enter into or hold derivative financial instruments for speculative trading purposes.
The Company may enter into spot, forward and option contracts that change in value as foreign currency exchange rates change.
These contracts hedge forecasted foreign currency transactions in order to mitigate fluctuations in its earnings and cash flows. For its
fixed rate debt, the Company may enter into variable interest rate swaps effectively converting fixed rate borrowings to variable rate
borrowings indexed to LIBOR in order to reduce the amount of interest paid.
As a result of refinancing most of its debt in June 2010 (see Note 10), the Company discontinued hedge accounting for $1.8
billion notional amount of fixed interest rate swaps designated as cash flow hedges. The change in designation resulted in
reclassifying losses of $27 million from accumulated other comprehensive loss on the consolidated balance sheets to other (expense)
income, net on the consolidated statements of operations. In June 2010, fixed and variable interest rate swaps with a total notional
amount of $1.8 billion either matured or were settled prior to maturity for which the Company paid $24 million. As of December 31,
2010, the notional amount and fair value of derivatives not designated as hedging instruments were $375 million and $2 million,
respectively.
There were no derivative instruments designated for hedge accounting during 2011. The Company settled all remaining
derivative instruments in 2011. The impact of these instruments on income was not material.
The following table presents the impact of derivative instruments on income and other comprehensive income (loss) (in
millions).
Derivatives designated as hedging instruments:
Amount recognized in other comprehensive
income (loss), gross of tax
Amount reclassified from accumulated other
comprehensive income (loss) into interest
expense, net
Derivatives not designated as hedging instruments:
Amount recognized in other (expense) income,
net
Instrument Type
Year Ended December 31,
2010
2011
Interest rate contacts
$ —
Interest rate contacts
$ —
Interest rate contacts
$ —
$
$
$
(31)
(18)
(29)
NOTE 12. EQUITY
Common Stock
The Company has three series of common stock authorized, issued and outstanding as of December 31, 2011: Series A common
stock, Series B convertible common stock (“Series B common stock”) and Series C common stock. Holders of these three series of
common stock have equal rights, powers and privileges, except as otherwise noted. Holders of Series A common stock are entitled to
one vote per share and holders of Series B common stock are entitled to ten votes per share on all matters voted on by stockholders,
except for directors to be elected by holders of the Company’s Series A convertible preferred stock. Holders of Series C common
stock are not entitled to any voting rights, except as required by Delaware law. Generally, holders of Series A common stock and
Series B common stock and Series A convertible preferred stock vote as one class, except for certain preferential rights afforded to
holders of Series A convertible preferred stock.
Holders of Series A common stock, Series B common stock and Series C common stock will participate equally in cash
dividends if declared by the Board of Directors, subject to preferential rights of outstanding preferred stock.
Each share of Series B common stock is convertible, at the option of the holder, into one share of Series A common stock. Series
A and Series C common stock are not convertible.
Generally, distributions made in shares of Series A common stock, Series B common stock or Series C common stock will be
made proportionally to all common stockholders. In the event of a reclassification, subdivision or combination of any series of
common stock, the shares of the other series of common stock will be equally reclassified, subdivided or combined.
In the event of a liquidation, dissolution, or winding up of Discovery, after payment of Discovery’s debts and liabilities and
subject to preferential rights of outstanding preferred stock, holders of Series A common stock, Series B common stock and Series C
common stock and holders of Series A and Series C preferred stock will share equally in any assets available for distribution to
holders of common stock.
78
Preferred Stock
The Company has two series of preferred stock authorized, issued and outstanding as of December 31, 2011: Series A
convertible preferred stock and Series C convertible preferred stock. In addition to the 150 million shares authorized for Series A and
Series C convertible preferred stock (75 million for each series) disclosed on the consolidated balance sheets, the Company has
authorized 50 million shares of preferred stock that are undesignated and issuable in accordance with the provisions of the Company’s
charter. As of December 31, 2011, all outstanding shares of Series A and Series C convertible preferred stock are held by
Advance/Newhouse Programming Partnership (“Advance/Newhouse”).
Holders of Series A and Series C convertible preferred stock have equal rights, powers and privileges, except as otherwise
noted. Except for the election of common stock directors, the holders of Series A convertible preferred stock are entitled to vote on
matters to which holders of Series A and Series B common stock are entitled to vote and holders of Series C convertible preferred
stock are entitled to vote on matters to which holders of Series C common stock are entitled to vote pursuant to Delaware law. Series
A convertible preferred stockholders vote on an as converted to common stock basis together with the Series A and Series B common
stock as a single class on all matters except the election of directors. Additionally, through its ownership of the Series A and Series C
convertible preferred stock, Advance/Newhouse has special voting rights on certain matters and the right to elect three directors.
Holders of the Company’s common stock are not entitled to vote in the election of such directors. Advance/Newhouse retains these
rights so long as it or its permitted transferees own or have the right to vote such shares that equal at least 80% of the shares of
Series A convertible preferred stock issued to Advance/Newhouse in connection with the formation of Discovery plus any Series A
convertible preferred stock released from escrow, as may be adjusted for certain capital transactions (the “Base Amount”).
Subject to the prior preferences and other rights of any senior stock, holders of Series A and Series C convertible preferred stock
will participate equally with common stockholders on an as converted to common stock basis in any cash dividends declared by the
Board of Directors.
Each share of Series A and Series C convertible preferred stock is convertible, at the option of the holder, into one share of
Series A or Series C common stock, respectively, subject to anti-dilution adjustments. Generally, each share of Series A and Series C
convertible preferred stock will automatically convert into the applicable series of common stock if such shares are transferred from
Advance/Newhouse to a third-party and such transfer is not a permitted transfer. Additionally, all of the outstanding Series A and
Series C convertible preferred stock will automatically convert into the applicable series of common stock at such time as the number
of outstanding shares of Series A convertible preferred stock is less than 80% of the Base Amount. Additionally, the Company and
Advance/Newhouse are parties to an escrow agreement that entitles Advance/Newhouse to additional shares of Series A or Series C
convertible preferred stock in the event the Company issues common stock to settle the exercise of stock options and stock
appreciation rights that the Company assumed in connection with the formation of Discovery on September 17, 2008. The Company
initially placed approximately 1.6 million shares of Series A and Series C convertible preferred stock (approximately 800,000 for
each series) into an escrow account pursuant to this agreement. The Company records a noncash stock dividend when the additional
shares of preferred stock become due to Advance/Newhouse. The dividend recorded for each preferred share due to
Advance/Newhouse is measured at the fair value of the Series A or Series C convertible preferred stock on September 17, 2008,
which is the date Discovery was formed and entered into the obligation to contingently issue additional preferred shares to
Advance/Newhouse.
In the event of a liquidation, dissolution or winding up of Discovery, after payment of Discovery’s debts and liabilities and
subject to the prior payment with respect to any stock ranking senior to Series A and Series C convertible preferred stock, the holders
of Series A and Series C convertible preferred stock will receive, before any payment or distribution is made to the holders of any
common stock or other junior stock, an amount (in cash or property) equal to $0.01 per share. Following payment of such amount and
the payment in full of all amounts owing to the holders of securities ranking senior to Discovery’s common stock, holders of Series A
and Series C convertible preferred stock will share equally on an as converted to common stock basis with the holders of common
stock any assets remaining for distribution to such holders.
In connection with the formation of Discovery on September 17, 2008, the Company issued 70 million and 70 million shares of
its Series A convertible preferred stock and Series C convertible preferred stock, respectively, to Advance/Newhouse.
Stock Repurchase Program
On August 3, 2010, the Company implemented a stock repurchase program with authorization to purchase up to $1.0 billion of
its common stock. On July 27, 2011, the Company’s Board of Directors authorized the Company to purchase up to an additional $1.0
billion of its common stock under this stock repurchase program. In total, the Company has been authorized to purchase $2.0 billion
of its common stock under its repurchase program. The repurchase program has no expiration date. During 2011, the Company
repurchased 27 million shares of its Series C common stock for an aggregate purchase price of $997 million through open market
transactions. During 2010, the Company repurchased 3 million shares of its Series C common stock for an aggregate purchase price
of $105 million through open market transactions. The repurchases made during 2011 and 2010 were funded using cash on hand. As
79
of December 31, 2011, the Company had remaining authorization of $898 million for future repurchases of its common stock. The
stock repurchases were recorded in a separate account at cost, which was reported as a reduction in equity.
Preferred Stock Repurchase
On December 13, 2010, the Company repurchased and retired approximately 13.73 million shares of its Series C convertible
preferred stock from Advance/Newhouse for an aggregate purchase price of $500 million. The repurchase was made outside of the
Company’s publicly announced stock repurchase program. The $500 million aggregate purchase price was recorded as a decrease of
$100,000 to par value, $234 million to additional paid-in capital, and $266 million to retained earnings, because the additional paid-in
capital related to the series of shares repurchased was reduced to zero.
Stock Dividends to Preferred Interests
The Company declared noncash stock dividends of $1 million and $8 million to its preferred stock shareholder during 2010 and
2009, respectively. The Company released approximately 43,000 and 254,000 of its Series A common stock and approximately
60,000 and 211,000 of its Series C common stock from escrow during 2010 and 2009, respectively, in payment of most of the
dividends declared. The Company is contractually obligated to issue the dividends upon the issuance of its common stock to settle the
exercise of stock options and stock appreciation rights that it assumed in connection with its formation on September 17, 2008. No
stock dividends were declared during 2011.
Other Comprehensive Income (Loss)
The tax effects related to each component of other comprehensive income (loss) were as follows (in millions).
Year ended December 31, 2009:
Foreign currency translation adjustments
Market value adjustments and reclassifications for
securities and derivatives
Other comprehensive income
Year ended December 31, 2010:
Foreign currency translation adjustments
Market value adjustments and reclassifications for
securities and derivatives
Other comprehensive loss
Year ended December 31, 2011:
Foreign currency translation adjustments
Other comprehensive income
Before-tax
Amount
Tax
(Expense)
Benefit
Net-of-tax
Amount
$
$
$
$
$
$
42
47
89
(30)
11
(19)
15
15
$
$
$
$
$
$
(15)
(17)
(32)
11
(4)
7
(5)
(5)
$
$
$
$
$
$
27
30
57
(19)
7
(12)
10
10
The components of accumulated other comprehensive loss were as follows (in millions).
Foreign currency translation adjustments, net
Market value adjustments and reclassifications for securities and derivatives, net
Ending balance
As of December 31,
2010
$(39)
6
$(33)
2011
$(29)
6
$(23)
2009
$(20)
(1)
$(21)
NOTE 13. STOCK-BASED COMPENSATION
The Company has various incentive plans under which unit awards, SARs, stock options, PRSUs and RSUs have been issued.
As of December 31, 2011, the Company has reserved a total of 40 million shares of its Series A and Series C common stock for future
exercises of outstanding and future grants of stock options and vesting of outstanding and future grants of PRSUs and RSUs. Upon
exercise of stock options or vesting of PRSUs and RSUs, the Company issues new shares from its existing authorized but unissued
shares. There were 24 million shares of common stock available in reserves that were available for future grant under the incentive
plans as of December 31, 2011.
80
Stock-Based Compensation Expense
Stock-based compensation expense was as follows (in millions).
Unit awards
SARs
Stock options
PRSUs and RSUs
Other
Total stock-based compensation expense
Tax benefit recognized
Year Ended December 31,
2011
$ 39
1
36
23
—
$ 99
$ 37
2010
$127
13
30
12
—
$182
$ 68
2009
$143
61
22
1
1
$228
$ 80
Compensation expense for all awards was recorded in selling, general and administrative expense on the consolidated statements
of operations. As of December 31, 2011 and 2010, the Company recorded total liabilities of $37 million and $125 million,
respectively, for cash-settled awards. The current portion of the liability for cash-settled awards was $27 million and $118 million as
of December 31, 2011 and 2010, respectively.
Stock-Based Award Activity
Unit Awards
Unit award activity for 2011 was as follows (in millions, except weighted average grant price and years).
Outstanding as of December 31, 2010
Granted
Settled
Forfeited
Outstanding as of December 31, 2011
Vested and expected to vest as of December 31, 2011
Unit
Awards
8.8
2.3
(5.4)
(0.2)
5.5
5.3
Weighted-
Average
Grant Price
21.98
$
41.17
20.61
21.74
31.44
31.40
$
$
Weighted-
Average
Remaining
Contractual
Term
(years)
1.02
1.01
Aggregate
Intrinsic
Value
$
$
$
125
55
53
Unit awards represent the contingent right to receive a cash payment for the amount by which the vesting price exceeds the grant
price. Because unit awards are cash-settled, the Company remeasures the fair value and compensation expense of outstanding unit
awards each reporting date until settlement. The vesting price is the average closing price of the Company’s Series A common stock
over the 10 trading days immediately preceding and including the vesting date and the 10 trading days immediately subsequent to the
vesting date. The grant price is based on the average closing price of the Company’s Series A common stock over the 10 trading days
immediately preceding and including the grant date and the 10 trading days immediately following the grant date. For certain awards
the average grant price and average vesting price include a premium. Unit awards vest ratably in increments of 25% per year over
four years beginning one year from the grant date based on continuous service and are generally settled within sixty days of vesting.
Unit awards generally provide for accelerated vesting upon retirement or after reaching a specified age and years of service. The
Company made cash payments totaling $125 million, $101 million and $58 million during 2011, 2010 and 2009, respectively, to
settle vested unit awards. As of December 31, 2011, there was $33 million of unrecognized compensation cost, net of estimated
forfeitures, related to unit awards, which is expected to be recognized over a weighted-average period of 1.81 years. Of the
5.5 million unit awards unvested as of December 31, 2011, 2.4 million and 1.5 million are scheduled to vest during 2012 and 2013,
respectively.
81
The fair value of outstanding unit awards is estimated using the Black-Scholes option-pricing model. The weighted-average
assumptions used to determine the fair value of outstanding unit awards were as follows.
Risk-free interest rate
Expected term (years)
Expected volatility
Dividend yield
As of December 31,
2011
0.19%
1.02
32.84%
—
2010
0.39%
0.80
28.97%
—
The weighted-average fair value of unit awards outstanding as of December 31, 2011 and 2010 was $12.61 and $23.35,
respectively, per unit award.
SARs
SARs entitle the holder to receive a cash payment for the amount by which the price of the Company’s Series A common stock
exceeds the base price established on the grant date. SARs are granted with a base price equal to or greater than the closing market
price of the Company’s Series A common stock on the date of grant.
There were immaterial amounts of SARs outstanding as of December 31, 2011 and 2010. The Company made cash payments in
2011, 2010 and 2009, totaling $1 million, $55 million and $23 million, respectively, to settle exercised SARs.
Stock Options
Stock option activity for 2011 was as follows (in millions, except weighted average exercise price and years).
Outstanding as of December 31, 2010
Granted
Exercised
Forfeited
Outstanding as of December 31, 2011
Vested and expected to vest as of December 31, 2011
Exercisable as of December 31, 2011
Stock
Options
15.7
1.8
(3.7)
(1.1)
12.7
12.5
5.1
Weighted-
Average
Exercise Price
19.26
$
38.61
16.30
23.93
$
$
$
22.52
22.46
18.22
Weighted-
Average
Remaining
Contractual
Term
(years)
4.92
5.08
5.29
Aggregate
Intrinsic
Value
$
$
$
$
99
236
232
116
Stock options are granted with an exercise price equal to or in excess of the closing market price of the Company’s Series A
common stock on the date of grant. Substantially all stock options vest ratably either in increments of approximately 33 1/3% each
year over three years or in 25% increments each year over four years beginning one year from the grant date based on continuous
service and expire three to ten years from the date of grant. Stock option awards generally provide for accelerated vesting upon
retirement or after reaching a specified age and years of service. The Company received cash payments totaling $60 million, $47
million and $28 million during 2011, 2010 and 2009, respectively, from the exercise of stock options. As of December 31, 2011, there
was $50 million of unrecognized compensation cost, net of expected forfeitures, related to stock options, which is expected to be
recognized over a weighted-average period of 1.37 years.
82
The fair value of stock options is estimated using the Black-Scholes option-pricing model. The weighted-average assumptions
used to determine the fair value of stock options as of the date of grant during 2011, 2010 and 2009 were as follows.
Risk-free interest rate
Expected term (years)
Expected volatility
Dividend yield
Year Ended December 31,
2010
2.08%
4.99
38.27%
—
2011
1.53%
4.98
40.17%
—
2009
1.70%
3.71
45.60%
—
The weighted-average grant date fair value of options granted during 2011, 2010 and 2009 was $14.32, $13.03 and $6.45,
respectively, per option. The total intrinsic value of options exercised during 2011, 2010, and 2009 was $99 million, $76 million, and
$25 million, respectively.
PRSUs and RSUs
PRSU and RSU activity for 2011 was as follows (in millions, except weighted average grant price and years).
Outstanding as of December 31, 2010
Granted
Converted
Forfeited
Outstanding as of December 31, 2011
Vested and expected to vest as of December 31, 2011
PRSUs and
RSUs
Weighted-
Average Grant
Price
1.5
1.0
—
(0.3)
2.2
2
$
$
$
32.66
38.88
—
34.32
35.48
35.47
Weighted-
Average
Remaining
Contractual
Term
(years)
Aggregate
Intrinsic
Value
1.87
1.87
$
$
88
83
The Company has granted PRSUs to certain senior level executives. PRSUs represent the contingent right to receive shares of
the Company’s Series A common stock, substantially all of which vest over three to four years based on continuous service and
whether the Company achieves certain operating performance targets. The performance targets for substantially all PRSUs are
cumulative measures of the Company’s adjusted operating income before depreciation and amortization (as defined in Note 21), free
cash flows and revenues over a three year period. The number of PRSUs that vest principally range from 0% to 100% based on a
sliding scale where achieving or exceeding the performance target will result in 100% of the PRSUs vesting and achieving less than
80% of the target will result in no portion of the PRSUs vesting. Additionally, for certain PRSUs the Company’s Compensation
Committee has discretion in determining the final amount of units that vest. Upon vesting, each PRSU becomes convertible into a
share of the Company’s Series A common stock on a one-for-one basis. Holders of PRSUs would not receive payments or accruals of
dividends or dividend equivalents in the event the Company was to pay regular cash dividends until such PRSUs are converted into
shares of the Company’s common stock.
The Company records compensation expense for PRSUs ratably over the longer of the service period or performance period
when management estimates it is probable that the performance targets will be achieved. If the Company determines that achievement
of the performance targets is not probable, the Company ceases recording compensation expense and all previously recognized
compensation expense for the award is reversed in the period in which the Company makes its determination.
Compensation expense is separately recorded for each vesting tranche of PRSUs for a particular grant. For most PRSUs, the
Company measures the fair value and related compensation cost based on the closing price of the Company’s Series A common stock
on the grant date. For PRSUs for which the Company’s Compensation Committee has discretion in determining the final amount of
units that vest, compensation cost is remeasured at each reporting date based on the closing price of the Company’s Series A common
stock.
83
As of December 31, 2011, there were approximately 1 million outstanding PRSUs with a weighted average grant price of
$35.49. As of December 31, 2011, there was $29 million of unrecognized compensation cost, net of expected forfeitures, related to
PRSUs, which is expected to be recognized over a weighted-average period of 1.59 years based on the Company’s current assessment
of the PRSUs that will vest, which may differ from actual results.
RSUs vest ratably each year over periods of one to four years based on continuous service. As of December 31, 2011, there were
approximately 1 million outstanding RSUs with a weighted-average grant price of $35.44. There was $15 million of unrecognized
compensation cost, net of expected forfeitures as of December 31, 2011, related to RSUs, which is expected to be recognized over a
weighted-average period of 2.57 years.
Employee Stock Purchase Plan
On May 17, 2011, the Company’s stockholders approved the DESPP, which enables eligible employees to purchase shares of
the Company’s common stock through payroll deductions or other permitted means. Unless otherwise determined by the Company’s
Compensation Committee, the purchase price for shares offered under the DESPP is 85% of the closing price of the Company’s
Series A common stock on the purchase date. The Company recognizes the fair value of the discount associated with shares
purchased under the plan as stock-based compensation expense. The initial offering period for the DESPP began on November 16,
2011 and ended on February 14, 2012. Stock-based compensation expense related to the initial offering was recorded in selling,
general and administrative expense for the year ended December 31, 2011. The Company’s Board of Directors has authorized
5 million shares of the Company’s common stock to be issued under the DESPP. No shares were issued under the DESPP during the
year ended 2011.
NOTE 14. RETIREMENT SAVINGS PLANS
The Company has defined contribution and other savings plans for the benefit of its employees that meet certain eligibility
requirements. Eligible employees may contribute a portion of their eligible compensation to the plans, which may be subject to
certain statutory limitations. The Company pays discretionary matching contributions, subject to plan provisions, which vest
immediately. The Company paid discretionary matching contributions of $14 million, $13 million, and $15 million during 2011,
2010, and 2009, respectively, which were recorded in selling, general and administrative costs on the consolidated statements of
operations.
The Company’s savings plans include a deferred compensation plan through which members of the Company’s management
team in the U.S. may elect to defer up to 50% of their eligible compensation. The amounts deferred are invested in various mutual
funds at the direction of the executive, which are used to finance payment of the deferred compensation obligation. Distributions from
the deferred compensation plan are made upon termination or other events as specified in the plan.
The Company has established a separate trust to hold the investments that finance the deferred compensation obligation. The
accounts of the separate trust are included in the Company’s consolidated financial statements. The values of the investments in the
separate trust and the deferred compensation obligation were both $76 million and $55 million as of December 31, 2011 and 2010,
respectively. The investments are included in prepaid expenses and other current assets and the deferred compensation obligation is
included in accrued liabilities on the consolidated balance sheets.
The values of the investments and deferred compensation obligation are recorded at fair value. Changes in the fair value of the
investments are offset by changes in the fair value of the deferred compensation obligation. Changes in the fair values of the
investments and deferred compensation obligation were not material for 2011, 2010, and 2009. (See Note 6.)
NOTE 15. EXIT AND RESTRUCTURING CHARGES
Exit and restructuring charges, by reportable segment were as follows (in millions).
U.S. Networks
International Networks
Education and Other
Corporate
Total exit and restructuring charges
84
Year Ended December 31,
2010
$
2011
$
4
3
—
3
$ 10
3
9
—
2
$ 14
2009
$ 12
8
1
5
$ 26
Changes in exit and restructuring liabilities by major category were as follows (in millions).
Liabilities as of December 31, 2008
Net accruals
Cash paid
Liabilities as of December 31, 2009
Net accruals
Cash paid
Liabilities as of December 31, 2010
Net accruals
Cash paid
Liabilities as of December 31, 2011
Contract
Termination Costs
Employee
Relocations/
Terminations
$
$
$
$
6
5
(3)
8
3
(6)
5
—
(1)
4
$
$
$
$
18
21
(26)
13
11
(14)
10
10
(15)
5
Total
$ 24
26
(29)
$ 21
14
(20)
$ 15
10
(16)
$ 9
During 2011, exit and restructuring costs primarily related to management changes and cost reduction efforts. Exit and
restructuring charges for 2010 related to the realignment of the International Networks segment, cost reduction initiatives in the U.S.,
and the disposition of the Discovery Health network. The exit and restructuring charges incurred during 2009 related to realignments
of portions of the Company’s operations to better support its strategic priorities and centralize certain functions, the transition of the
commerce business to a licensing model, and cost reduction initiatives. The Company does not expect to incur a significant amount of
additional costs with respect to these particular activities.
NOTE 16. INCOME TAXES
The domestic and foreign components of income from continuing operations before income taxes were as follows (in millions).
Domestic
Foreign
Income from continuing operations before income taxes
The components of the provision for income taxes were as follows (in millions).
Year Ended December 31,
2010
2009
2011
$ 1,011
548
$ 1,559
$
$
568
367
935
$
744
295
$ 1,039
Current:
Federal
State and local taxes
Foreign
Deferred:
Federal
State and local taxes
Foreign
Provision for income taxes
Year Ended December 31,
2010
2011
2009
$
$
253
38
109
400
15
13
(3)
25
425
$
$
184
30
63
277
8
5
(2)
11
288
$
$
389
41
60
490
(15)
(3)
(3)
(21)
469
In November 2011, the Company reorganized certain of its international operations to better align its functions and establish a
regional ownership structure. The regional holding companies are foreign corporations whose earnings will not be taxed in the U.S.
85
until the earnings are repatriated back to the U.S. The Company has not recorded a provision for deferred U.S. tax expense that could
result from the remittance of such undistributed earnings since the Company intends to reinvest the earnings of these foreign
subsidiaries indefinitely. The Company’s share of the undistributed earnings of foreign corporations not included in its consolidated
federal income tax returns that could be subject to additional income tax if remitted was approximately $181 million at December 31,
2011 and zero at December 31, 2010. The determination of the amount of unrecognized U.S. federal deferred income tax liability for
undistributed earnings is not practicable.
As a result of the international reorganization, the Company has entered into intercompany license and royalty agreements with
certain of its controlled foreign corporations to allow them the use of intangible property owned by the parent Company. The license
fees will result in incremental U.S. tax expense, which will be recognized over the four-year estimated useful life of the intangible
property. This incremental tax expense will be partially mitigated by the ability to utilize foreign tax credits resulting from foreign
taxes which were paid in prior years. As a result, the Company recognized an income tax benefit of $112 million in the fourth quarter
of 2011 related to the foreign tax credits, which were previously not considered realizable. Due to the lower statutory and negotiated
tax rates in the foreign corporations’ jurisdictions, the Company expects a favorable impact on the effective tax rate in the future
under the new operating structure.
The differences between income taxes expected at the U.S. federal statutory income tax rate of 35% and the effective income tax
rate were as follows.
U.S. federal statutory income tax rate
State and local income taxes, net of federal income taxes
Change in valuation allowance affecting tax expense
Effect of foreign operations
Foreign tax credit benefit
Domestic production activity deductions
Non-deductible goodwill
Release of foreign tax reserve
Other, net
Effective income tax rate
2011
Year Ended December 31,
2010
35 %
3 %
— %
— %
— %
(3)%
— %
(3)%
(1)%
31 %
35 %
2 %
— %
(1)%
(7)%
(2)%
(1)%
— %
1 %
27 %
2009
35 %
2 %
(1)%
— %
— %
(2)%
11 %
— %
— %
45 %
Discovery’s effective tax rate for 2011 differed from the federal statutory rate of 35% principally due to the recognition of $112
million net benefit for foreign tax credits as discussed above and production activity deductions, which were partially offset by state
income taxes. The Company was not required to record a deferred tax liability of $21 million with respect to the portion of the outside
basis in the OWN venture attributable to the nondeductible goodwill contributed to OWN.
The effective tax rate for 2010 differed from the federal statutory rate of 35% due primarily to the reversal of a $28 million
previously established foreign tax reserve recorded in connection with the completion of a tax audit, and production activity
deductions which were partially offset by state taxes.
The effective tax rate for 2009 differed from the federal income tax rate of 35% primarily due to a permanent difference on the
$252 million gain from the U.S. Discovery Kids Transaction and state taxes, which were partially offset by deductions for production
activities and the release of a valuation allowance of $12 million.
86
Components of deferred income tax assets and liabilities were as follows (in millions).
Deferred income tax assets:
Accounts receivable
Tax attribute carry-forward
Unrealized loss on derivatives, investments and foreign currency
translation adjustments
Property and equipment
Accrued liabilities and other
Total deferred income tax assets
Valuation allowance
Net deferred income tax assets
Deferred income tax liabilities:
Intangible assets
Content rights
Unrealized gains on investments
Equity method investments
Notes receivable
Other
Total deferred income tax liabilities
Net deferred income tax liabilities
As of
December 31,
2011
2010
$
2
158
$
5
83
19
—
105
284
(24)
260
(158)
(196)
—
(132)
(18)
(20)
(524)
$(264)
21
23
148
280
(13)
267
(147)
(183)
(38)
(78)
(20)
(24)
(490)
$(223)
The Company’s deferred income tax assets and liabilities were reported on the consolidated balance sheets as follows (in
millions).
Deferred income tax assets
Deferred income tax liabilities
Net deferred income tax liabilities
As of
December 31,
2011
$ 73
(337)
$(264)
2010
$ 81
(304)
$(223)
As of December 31, 2011, the Company had federal operating loss carry-forwards of $35 million that begin to expire in 2022,
foreign tax credit carry-forwards of $214 million that will begin to expire at the end of 2012, and state operating loss carry-forwards
of $669 million in various state jurisdictions that will begin to expire at the end of 2012. The deferred tax asset related to the state
operating loss carry-forwards of $16 million is subject to a valuation allowance of $16 million. The use of the federal operating loss
carry-forwards are subject to annual limitations.
87
A reconciliation of the beginning and ending amounts of unrecognized tax benefits (without related interest amounts) is as
follows (in millions).
Beginning balance
Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Settlements
Reductions as result of statute lapse
Additions for foreign currency exchange rates
Ending balance
Year Ended December 31,
2011
$ 63
15
7
(20)
(1)
(18)
—
$ 46
2010
$ 71
10
3
—
(26)
—
5
$ 63
2009
$ 74
2
2
(6)
(1)
(1)
1
$ 71
As of December 31, 2010, the Company’s unrecognized tax benefit (excluding related interest expense) was $63 million. The
balance decreased by $17 million (excluding related interest expense) during the year ended December 31, 2011 to $46 million. The
reduction for tax positions of prior years was primarily a result of reductions of prior year unrecognized tax positions and statute lapse
offset by an increase in U.S. and foreign tax reserve related to 2011.
The balances as of December 31, 2011, 2010 and 2009 included $35 million, $42 million and $53 million, respectively, of
unrecognized tax benefits, that if recognized, would reduce the Company’s income tax expense and effective tax rate after giving
effect to interest deductions and offsetting benefits from other tax jurisdictions.
Discovery and its subsidiaries file U.S. federal, state, and foreign income tax returns. The Company is currently under
examination by the Internal Revenue Service (“IRS”) for its 2009 and 2008 consolidated federal income tax returns. The Company
has not been advised of any material adjustments. With few exceptions, the Company is no longer subject to audit by the IRS, state
tax authorities or foreign tax authorities for years prior to 2006. The IRS recently completed an examination of the 2006 and 2007
returns, with no significant adjustments.
It is reasonably possible that the total amount of unrecognized tax benefits related to tax positions could decrease by as much as
$14 million within the next twelve months as a result of settlement of audit issues and/or payment of uncertain tax liabilities.
The Company’s policy is to classify tax interest and penalties related to unrecognized tax benefits as tax expense. As of
December 31, 2011, 2010 and 2009, the Company had accrued approximately $3 million, $6 million and $9 million, respectively, of
total interest payable related to uncertain tax positions.
88
NOTE 17. NET INCOME PER SHARE AVAILABLE TO DISCOVERY COMMUNICATIONS, INC. STOCKHOLDERS
The following table presents a reconciliation of income and weighted average number of shares outstanding between basic and
diluted income per share (in millions, except per share amounts).
Numerator:
Income from continuing operations, net of taxes
Less:
Net income attributable to noncontrolling interests
Stock dividends to preferred interests
Income from continuing operations available to Discovery
Communications, Inc. stockholders
(Loss) income from discontinued operations available to Discovery
Communications, Inc. stockholders
Net income available to Discovery Communications, Inc. stockholders –
basic and diluted
Denominator:
Weighted average shares outstanding – basic
Dilutive effect of equity awards
Weighted average shares outstanding – diluted
Income (Loss) Per Share:
Income per share from continuing operations available to Discovery
Communications, Inc. stockholders:
Basic
Diluted
(Loss) income per share from discontinued operations available to
Discovery Communications, Inc. stockholders:
Basic
Diluted
Net income per share available to Discovery Communications, Inc.
stockholders:
Basic
Diluted
Income per share amounts may not sum since each is calculated independently.
Year Ended December 31,
2010
2011
2009
$1,134
$ 647
$ 570
(1)
—
(16)
(1)
(15)
(8)
1,133
630
547
(1)
22
(6)
$1,132
$ 652
$ 541
401
4
405
425
4
429
423
2
425
$ 2.82
$ 2.80
$1.48
$1.47
$ 1.29
$ 1.29
$ —
$ —
$0.05
$0.05
$(0.01)
$(0.01)
$ 2.82
$ 2.80
$1.53
$1.52
$ 1.28
$ 1.27
Income per share is calculated by dividing the applicable income available to Discovery Communications, Inc. stockholders by
the weighted average number of shares outstanding. Diluted income per share adjusts basic income per share for the dilutive effect of
the assumed exercise of outstanding stock options and stock-settled SARs and the vesting of outstanding service based RSUs, using
the treasury stock method. Diluted income per share also adjusts basic income per share for the dilutive effect of the assumed vesting
of outstanding PRSUs or other contingently issuable shares that would be issued under the respective arrangements assuming the last
day of the most recent fiscal period was the end of the contingency period.
At December 31, 2011 and 2010, the weighted average number of basic and diluted shares outstanding included the Company’s
outstanding Series A, Series B, and Series C common stock, as well as its outstanding Series A and Series C convertible preferred
stock, as the holder of each common and preferred series legally participates equally in any per share distributions.
89
For the year ended December 31, 2011, the computation of diluted income per share excluded 1 million options because their
inclusion would have been anti-dilutive. For the year ended December 31, 2011, the computation of diluted income per share
excluded 1 million PRSUs because their performance targets were not achieved. Additionally for the year ended December 31, 2011,
the computation of diluted income per share excluded 1 million contingently issuable preferred shares for which specific release
criteria were not met.
For the year ended December 31, 2010, the computation of diluted income per share excluded 3 million options because their
inclusion would have been anti-dilutive. For the year ended December 31, 2010, the computation of diluted income per share
excluded 1 million PRSUs because their performance targets were not achieved. Additionally for the year ended December 31, 2010,
the computation of diluted income per share excluded 1 million contingently issuable preferred shares for which specific release
criteria were not met.
Diluted income per share for 2009 excluded 2 million anti-dilutive stock options and 1 million contingently issuable preferred
shares because the specific release criteria were not met.
Employee Stock Purchase Program
The Company’s Board of Directors has authorized 5 million shares of the Company’s common stock to be issued under the
DESPP as discussed in Note 13. The initial offering period for the DESPP began on November 16, 2011, and ended on February 14,
2012. No DESPP shares have been included in the computation of diluted income per share based on their limited impact. (See
discussion in Note 13.)
NOTE 18. SUPPLEMENTAL DISCLOSURES
Valuation and Qualifying Accounts
Changes in valuation and qualifying accounts consisted of the following (in millions).
2011:
Allowance for doubtful accounts
Deferred tax valuation allowance
$
$
13
13
$
2
11
(3)
—
$ —
—
$ —
—
$ 12
24
Beginning
of Year
Additions Write-offs
Utilization
Other
End
of Year
2010:
Allowance for doubtful accounts
Deferred tax valuation allowance
2009:
Allowance for doubtful accounts
Deferred tax valuation allowance
15
22
16
32
3
3
4
1
(6)
(9)
—
(3)
1
—
(6)
—
—
(11)
1
—
13
13
15
22
Other changes in the above table primarily include foreign currency translation adjustments.
90
Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets consisted of the following (in millions).
Tax receivable
Other
Total prepaid expenses and other current assets
Accrued Liabilities
Accrued liabilities consisted of the following (in millions).
As of December 31,
2011
$
44
131
$ 175
2010
$ 116
109
$ 225
Accrued payroll and related benefits
Content rights payable
Accrued income taxes
Accrued other
Total accrued liabilities
As of December 31,
2011
$ 229
86
38
129
$ 482
2010
$ 214
55
29
95
$ 393
Other (Expense) Income, Net
Other (expense) income, net consisted of the following (in millions).
Unrealized gains (losses) on derivative instruments, net
Realized losses on derivative instruments, net
Loss from equity investees
Realized gains on sales of investments
Other, net
Total other (expense) income, net
2011
$
Year Ended December 31,
2010
$ 13
(42)
(57)
—
—
$ (86)
2
(3)
(35)
—
4
$ (32)
2009
$ 26
(6)
(24)
15
2
$ 13
During 2009, the Company sold an investment in equity securities for $22 million, which resulted in a pretax gain of
$13 million. Approximately $6 million of the pretax gain was a reclassification of unrealized gains from other comprehensive income
(loss).
NOTE 19. RELATED PARTY TRANSACTIONS
In the normal course of business the Company enters into transactions with other entities that are equity method investees of the
Company or who share common directorship and ownership. Transactions with these entities are considered related party
transactions. The following is a description of the Company’s related parties and details of related party transactions.
Equity Method Investees
The Company provides equity method investees, including unconsolidated VIEs, with content licenses and services such as
distribution, sales, and administrative support. (See Note 4.) Transactions for services provided to equity method investees totaled $88
million, $55 million, and $27 million, during 2011, 2010 and 2009, respectively. Operating expenses for services acquired from
equity method investees were $10 million, $7 million, and approximately zero during 2011, 2010 and 2009, respectively. Of these
services, the Company provided funding for $34 million, $7 million and zero during 2011, 2010 and 2009, respectively.
91
The Company’s equity method investment balance includes a note receivable of $312 million. (See discussion in Note 4). The
Company records interest earnings from loans to equity method investees as a component of losses from equity method investees, net,
which is a component of other expense, net. Interest earnings from related parties recorded by the Company totaled $17 million, $6
million, and zero for the years ended December 31, 2011, 2010, and 2009, respectively.
Liberty Global, Liberty Interactive, Liberty Media, ACG and DIRECTV
The Company’s other related parties include entities that share common directorship or ownership. The majority of the revenues
earned under contractual arrangements with other related parties relate to multi-year network distribution arrangements.
Discovery’s Board of Directors includes three members who serve as directors of Liberty Global, Inc. (“Liberty Global”),
including John C. Malone, who is Chairman of the Board of Liberty Global and beneficially owns approximately 35% of the
aggregate voting power, with respect to the election of directors of Liberty Global.
On September 23, 2011, Liberty Interactive Corporation (“Liberty Interactive” formerly known as Liberty Media Corporation)
completed the split-off of Liberty Media Corporation (“Liberty Media” formerly known as Liberty CapStarz, Inc.), which became a
separate publicly traded company. Two members of the Company’s Board of Directors also serve as directors of Liberty Interactive
and two members of the Company’s Board of Directors serve as directors of Liberty Media. Dr. Malone is Chairman of the Board of
Liberty Interactive and Liberty Media, and beneficially owns approximately 32% and 58% of the aggregate voting power with respect
to the election of directors of each company, respectively.
Revenues from transactions with Liberty Global, Liberty Interactive, and Liberty Media (the “Liberty Group”) totaled $35
million, $31 million, and $30 million, for the years ended December 31, 2011, 2010 and 2009, respectively. Expenses from
transactions with the Liberty Group for the years ended December 31, 2011, 2010 and 2009 were not material. The Company’s
receivable and payable balances as of December 31, 2011 and 2010 from transactions with the Liberty Group were not material.
Effective January 25, 2010, Dr. Malone joined the Board of ACG and beneficially owns approximately 30% of the aggregate
voting power of ACG. Operating expenses from transactions with ACG were $27 million and $41 million for the years ended
December 31, 2011 and 2010, respectively. Revenues from transactions with ACG for the years ended December 31, 2011 and 2010
were not material. The Company’s receivable and payable balances as of December 31, 2011 and 2010 from transactions with ACG
were not material.
Prior to June 16, 2010, the Company’s Board of Directors also included two members who served as directors of DIRECTV,
including Dr. Malone, who was the former Chairman of the Board of DIRECTV. Through June 16, 2010, transactions with
DIRECTV are reported as related party transactions. Related party revenues from transactions with DIRECTV were $104 million and
$208 million for the years ended December 31, 2010 and 2009, respectively. Expenses from transactions with DIRECTV were not
material for the years ended December 31, 2010 and 2009.
NOTE 20. COMMITMENTS AND CONTINGENCIES
Contractual Commitments
As of December 31, 2011, the Company’s significant contractual commitments, including related payments due by period, were
as follows (in millions).
Year Ending December 31,
Leases
2012
2013
2014
2015
2016
Thereafter
Total minimum payments
Less amounts representing interest
Total
Total
Operating Capital Content Other
33
18
15
14
12
41
133
27
518
250
64
228
31
54
144
29
50
74
2
34
61
—
31
318
—
73
1,343
312
306
—
27
—
306 $ 106 $ 312 $592 $1,316
171
125
50
24
18
204
592
—
$
92
The Company enters into multi-year lease arrangements for transponders, office space, studio facilities, and other equipment.
Most leases are not cancelable prior to their expiration.
Content purchase obligations include obligations for contracts with certain third-party producers for the production of
programming that airs on the Company’s television networks. Production contracts generally require the Company to purchase a
specified number of episodes of the program. Content purchase obligations also include program licenses that typically require
payments over the terms of the licenses. Licensed programming includes both programs that have been delivered and are available for
airing and programs that have not yet been produced. If the programs are not produced, the Company’s commitments would generally
expire without obligation. The commitments disclosed above do not include content liabilities recognized on the consolidated balance
sheet.
Other purchase obligations include multi-year agreements with certain vendors and suppliers for the purchase of goods and
services whereby the underlying agreements are enforceable, legally binding and specify all significant terms. Significant purchase
obligations include transmission services, television rating services, marketing research, employment contracts, equipment purchases,
and information technology and other services. These contracts typically do not require the purchase of fixed or minimum quantities
and generally may be terminated with a 30-day to 60-day advance notice without penalty.
In addition to the amounts in the above table, the Company is committed to fund up to $234 million to certain ventures, of which
$209 million had been funded through December 31, 2011. The Company expects to provide significant uncommitted additional
funding to OWN, which is not included in the funding commitments above. (See Note 4.) The Company also has an obligation to
issue additional preferred shares under the anti-dilution provisions of its outstanding preferred stock. (See Note 12.)
Contingencies
Put Right
Harpo has the right to require the Company to purchase its interest in OWN for fair value at various dates. (See Note 4.) No
amounts were recorded for the put right obligations as of December 31, 2011 and December 31, 2010.
Legal Matters
In the normal course of business, the Company experiences routine claims and legal proceedings. It is the opinion of the
Company’s management, based on information available at this time, that none of the current claims and proceedings will have a
material adverse effect on the Company’s consolidated financial position, results of operations, or cash flows.
Guarantees
The Company has guaranteed a certain level of performance for The Hub joint venture. (See Note 4.) There were no material
amounts recorded for guarantees to equity method investees as of December 31, 2011 and December 31, 2010.
The Company may provide or receive indemnities intended to allocate certain business transaction risks. Similarly, the
Company may remain contingently liable for certain obligations of a divested business in the event that a third party does not fulfill
its obligations under an indemnification obligation. The Company records a liability for its indemnification obligations and other
contingent liabilities when probable and estimable. There were no material amounts for indemnifications or other contingencies
recorded as of December 31, 2011 and December 31, 2010.
NOTE 21. REPORTABLE SEGMENTS
The Company’s reportable segments are determined based on (i) financial information reviewed by the chief operating decision
maker (“CODM”), the Chief Executive Officer, (ii) internal management and related reporting structure and (iii) the basis upon which
the CODM makes resource allocation decisions.
The accounting policies of the reportable segments are the same as the Company’s, except that certain inter-segment
transactions that are eliminated at the consolidated level are not eliminated at the segment level as they are treated as a third-party
sales transactions in determining segment performance. Inter-segment transactions, which primarily include the purchase of
advertising and content between segments, were not significant for the periods presented.
The Company evaluates the operating performance of its segments based on financial measures such as revenues and adjusted
operating income before depreciation and amortization (“Adjusted OIBDA”). Adjusted OIBDA is defined as revenues less costs of
93
revenues and selling, general and administrative expenses excluding: (i) mark-to-market stock-based compensation, (ii) depreciation
and amortization, (iii) amortization of deferred launch incentives, (iv) exit and restructuring charges, (v) certain impairment charges
and (vi) gains (losses) on business and asset dispositions. The Company uses this measure to assess the operating results and
performance of its segments, perform analytical comparisons, identify strategies to improve performance and allocate resources to
each segment. The Company believes Adjusted OIBDA is relevant to investors because it allows them to analyze the operating
performance of each segment using the same metric management uses. The Company excludes mark-to-market stock-based
compensation, exit and restructuring charges, certain impairment charges and gains (losses) on business and asset dispositions from
the calculation of Adjusted OIBDA due to their volatility. The Company also excludes depreciation of fixed assets and amortization
of intangible assets and deferred launch incentives as these amounts do not represent cash payments in the current reporting period.
Adjusted OIBDA should be considered in addition to, but not a substitute for, operating income, net income, cash flows provided by
operating activities and other measures of financial performance reported in accordance with GAAP.
The following tables present summarized financial information for each of the Company’s reportable segments (in millions).
Revenues by Segment
U.S. Networks
International Networks
Education and Other
Corporate and inter-segment eliminations
Total revenues
Adjusted OIBDA by Segment
U.S. Networks
International Networks
Education and Other
Corporate and inter-segment eliminations
Total Adjusted OIBDA
Reconciliation of Total Adjusted OIBDA to Total Operating Income
Total Adjusted OIBDA
Amortization of deferred launch incentives
Mark-to-market stock-based compensation
Depreciation and amortization
Restructuring and impairment charges
Gains on dispositions
Total operating income
Year Ended December 31,
2011
$2,619
1,455
162
(1)
$4,235
2010
$2,363
1,251
153
6
$3,773
2009
$2,170
1,131
148
9
$3,458
Year Ended December 31,
2011
$1,495
645
23
(249)
$1,914
2010
$1,365
545
15
(226)
$1,699
2009
$1,229
445
16
(204)
$1,486
Year Ended December 31,
2011
$1,914
(52)
(43)
(119)
(30)
129
$1,799
2010
$1,699
(42)
(142)
(130)
(25)
—
$1,360
2009
$1,486
(55)
(205)
(152)
(52)
252
$1,274
94
Total Assets by Segment
U.S. Networks
International Networks
Education and Other
Corporate
Total assets
As of December 31,
2010
2011
$ 2,218
$ 2,679
1,127
1,244
74
68
7,600
7,922
$11,019
$11,913
Total assets allocated to “Corporate” in the above table includes the Company’s goodwill balance as the financial reports
reviewed by the Company’s CODM do not include an allocation of goodwill to each reportable segment. Goodwill by reportable
segment is disclosed in Note 9.
Content Amortization and Impairment Expense by Segment
U.S. Networks
International Networks
Education and Other
Corporate
Total content amortization and impairment expense
Year Ended December 31,
2010
2009
2011
$
$
567 $
270
4
5
846 $
463 $
241
7
4
715 $
439
259
8
3
709
Content amortization and impairment expenses are included in costs of revenues on the consolidated statements of operations.
Revenues by Country
U.S.
Non-U.S.
Total revenues
2011
Year Ended December 31,
2010
$ 2,784 $ 2,504 $ 2,297
1,161
$ 4,235 $ 3,773 $ 3,458
1,269
1,451
2009
Distribution and advertising revenues are attributed to each country based on the location of the Company’s viewers. Other
revenues are attributed to each country based on customer location.
Property and Equipment by Country
U.S.
U.K.
Other non-U.S.
Total property and equipment, net
As of December 31,
2011
$ 271
80
28
$ 379
2010
$ 280
84
35
$ 399
Property and equipment balances are allocated to each country based on the Company’s country of domicile and location of
asset.
95
NOTE 22. SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)
March 31,
June 30,
September 30,
December 31,
Quarter Ended
(1)(2)(3)(4)(5)
2011
Revenues
Costs of revenues, excluding depreciation and amortization
Operating income
Income from continuing operations, net of taxes
Loss from discontinued operations, net of taxes
Net income
Net income attributable to noncontrolling interests
Net income available to Discovery Communications, Inc. stockholders
Income per share from continuing operations available to Discovery
Communications, Inc. stockholders:
Loss per share from discontinued operations available to Discovery
Communications, Inc. stockholders:
Basic
Diluted
Basic
Diluted
Basic
Diluted
Basic
Diluted
Net income per share available to Discovery Communications, Inc. stockholders:
Basic
Diluted
Weighted average shares outstanding:
Basic
Diluted
(1)(6)(7)(8)(9)(10)
2010
Revenues
Costs of revenues, excluding depreciation and amortization
Operating income
Income from continuing operations, net of taxes
Income from discontinued operations, net of taxes
Net income
Net income attributable to noncontrolling interests
Net income attributable to Discovery Communications, Inc.
Stock dividends to preferred interests
Net income available to Discovery Communications, Inc. stockholders
Income per share from continuing operations available to Discovery
Communications, Inc. stockholders:
(Loss) income per share from discontinued operations available to Discovery
Communications, Inc. stockholders:
Net income per share available to Discovery Communications, Inc. stockholders:
Basic
Diluted
Weighted average shares outstanding:
Basic
Diluted
96
$
951
273
507
305
—
305
—
305
$
$1,067
288
445
254
—
254
—
$ 254
$
$
0.75
0.74
$ 0.63
$ 0.62
$ —
$ —
$ —
$ —
$
$
0.75
0.74
$ 0.63
$ 0.62
409
414
406
410
$
869
267
282
173
—
173
(4 )
169
—
169
$
$ 963
254
372
110
—
110
(3 )
107
(1)
$ 106
$
$
0.40
0.39
$ 0.25
$ 0.25
$ —
$ —
$ —
$ —
$
$
0.40
0.39
$ 0.25
$ 0.25
425
429
426
431
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,095
342
426
238
(1)
237
—
237
0.60
0.59
—
—
0.60
0.59
398
401
926
261
312
164
25
189
(3 )
186
—
186
0.38
0.37
0.06
0.06
0.44
0.43
426
431
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,122
330
421
337
—
337
(1)
336
0.86
0.86
—
—
0.86
0.86
391
393
1,015
291
394
200
(3)
197
(6)
191
—
191
0.46
0.45
(0.01)
(0.01)
0.45
0.45
422
428
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Income per share amounts for the quarters and full years have each been calculated separately. Accordingly, income per share
amounts for a particular quarter may not sum. Additionally, quarterly amounts may not add to the annual amounts because of
differences in the average common shares outstanding during each period and, with regard to diluted per common share amounts
only, because of the inclusion of the effect of potentially dilutive securities only in the periods in which such effect would have
been dilutive.
The results of operations for the quarter ended March 31, 2011 include a pretax gain of $129 million related to the contribution
of the domestic Discovery Health network to OWN LLC in connection with the launch of OWN on January 1, 2011. The gain
resulted in $27 million of tax expense. (See Note 4.) Additionally, the Company incurred $1 million of restructuring charges and
purchased 4.73 million shares of its Series C common stock.
The results of operations for the quarter ended June 30, 2011 include $4 million of restructuring charges. Additionally, the
Company repurchased 5.64 million shares of its Series C common stock.
The results of operations for the quarter ended September 30, 2011 include $2 million of restructuring charges. Additionally the
Company repurchased 9.79 million shares of its Series C common stock.
The results of operations for the quarter ended December 31, 2011 include a $112 million income tax benefit related to foreign
tax credits and $3 million of exit and restructuring charges. Additionally, the Company repurchased 7.00 million shares of its
Series C common stock.
The results of operations for the quarter ended March 31, 2010 include a $28 million reversal of foreign tax reserves, $4 million
of losses on interest rate swaps, and $3 million of restructuring charges.
The results of operations for the quarter ended June 30, 2010 include a $136 million loss on extinguishment of debt and $23
million of losses on interest rate swaps.
The results of operations for the quarter ended September 30, 2010 include a $12 million reversal of a tax payable related to
discontinued operations, an $11 million pretax noncash impairment charge related to goodwill, and $4 million of exit and
restructuring charges. Additionally, the Company repurchased 1.12 million shares of its Series C common stock.
On September 1, 2010, the Company sold its Antenna Audio business for net cash proceeds of $24 million, which resulted in a
$9 million gain, net of taxes. The operating results of Antenna Audio have been reported as discontinued operations for all
periods. Certain quarterly financial data in the above table vary from the amounts previously reported on the Quarterly Report
on Form 10-Q for the quarterly period ended March 31, 2010 due to subsequent presentation of Antenna Audio as discontinued
operations.
(10)
The results of operations for the quarter ended December 31, 2010 include $7 million of exit and restructuring charges.
Additionally, the Company repurchased 1.87 million shares of its Series C common stock and 13.73 million shares of its
Series C convertible preferred stock.
NOTE 23. CONDENSED CONSOLIDATING FINANCIAL INFORMATION
Overview
As of December 31, 2011 and 2010, the senior notes outstanding have been issued by DCL, a wholly-owned subsidiary of the
Company, pursuant to a Registration Statement on Form S-3 filed with the SEC on June 17, 2009 (the “Shelf Registration”). (See
Note 10 for a discussion of the senior notes.) The Company fully and unconditionally guarantees the senior notes on an unsecured
basis. The Company, DCL, and/or Discovery Communications Holding LLC (“DCH”) (collectively the “Issuers”) may issue
additional debt securities under the Shelf Registration that are fully and unconditionally guaranteed by the other Issuers.
Set forth below are condensed consolidating financial statements presenting the financial position, results of operations, and
cash flows of (i) the Company, (ii) DCH, (iii) DCL, (iv) the non-guarantor subsidiaries of DCL on a combined basis, (v) the other
non-guarantor subsidiaries of the Company on a combined basis, and (vi) reclassifications and eliminations necessary to arrive at the
consolidated financial statement balances for the Company. DCL and the non-guarantor subsidiaries of DCL are the primary
operating subsidiaries of the Company. DCL primarily includes the Discovery Channel and TLC networks in the U.S. The non-
guarantor subsidiaries of DCL include substantially all of the Company’s other U.S. and international networks, education businesses,
and most of the Company’s websites and other digital media services. The non-guarantor subsidiaries of DCL are wholly-owned
subsidiaries of DCL with the exception of certain equity method investments. DCL is a wholly-owned subsidiary of DCH. The
Company wholly owns DCH through a 33 1/3% direct ownership interest and a 66 2/3% indirect ownership interest through
Discovery Holding Company (“DHC”), a wholly-owned subsidiary of the Company. DHC is included in the other non-guarantor
subsidiaries of the Company.
97
Basis of Presentation
Solely for purposes of presenting the condensed consolidating financial statements, investments in the Company’s subsidiaries
have been accounted for by their respective parent company using the equity method. Accordingly, in the following condensed
consolidating financial statements the equity method has been applied to (i) the Company’s interests in DCH and the other non-
guarantor subsidiaries of the Company, (ii) DCH’s interest in DCL, and (iii) DCL’s interests in the non-guarantor subsidiaries of
DCL. Inter-company accounts and transactions have been eliminated to arrive at the consolidated financial statement amounts for the
Company. The Company’s accounting bases in all subsidiaries, including goodwill and recognized intangible assets, have been
“pushed down” to the applicable subsidiaries.
Prior to the International reorganization that occurred in November 2011, all direct and indirect subsidiaries were included in the
Company’s consolidated U.S. income tax return. Effective with the reorganization, the operations of certain of the Company’s
international subsidiaries are excluded from the Company’s consolidated U.S. income tax return. (See Note 16.) Tax expense related
to permanent differences has been allocated to the entity that created the difference. Tax expense related to temporary differences has
been allocated to the entity that created the difference if possible, while other temporary differences are allocated to each entity
included in the Company’s consolidated U.S. income tax return based on each entity’s relative pretax income. Deferred taxes of the
Company, DCL, and the non-guarantor subsidiaries have been allocated based upon the temporary differences between the carrying
amounts of the respective assets and liabilities of the applicable entities.
The 2010 condensed consolidating balance sheets of Discovery Communications Inc. and Other Non-Guarantor Subsidiaries of
Discovery Communications Inc. have been revised to reduce investments in and advances to consolidated subsidiaries and inter-
company contributions and advances between Discovery Communications, Inc. and subsidiaries by $2.4 billion. The revisions did not
affect the condensed consolidating statements of operations or cash flow, the Company’s consolidated financial statements, or the
debt covenants. The Company does not believe these revisions are material to the condensed consolidating financial information as of
December 31, 2010 or any prior period.
The condensed consolidating financial statements should be read in conjunction with the consolidated financial statements of the
Company.
98
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ITEM 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
None.
ITEM 9A. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the
effectiveness of our disclosure controls and procedures as of December 31, 2011. The term “disclosure controls and procedures,” as
defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act of 1934, as amended (the “Exchange Act”), means controls and other
procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files
or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s
rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that
information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and
communicated to the company’s management, including its principal executive and principal financial officers, or persons performing
similar functions, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls
and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and
management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Based on
the evaluation of our disclosure controls and procedures as of December 31, 2011, our Chief Executive Officer and Chief Financial
Officer concluded that, as of such date, our disclosure controls and procedures were effective.
Management’s Annual Report on Internal Control Over Financial Reporting
Management’s report on internal control over financial reporting is set forth in Item 8 of this Annual Report on Form 10-K
under the caption “Management’s Report on Internal Control over Financial Reporting,” which is incorporated herein by reference.
Attestation Report of the Independent Registered Public Accounting Firm
The attestation report of our independent registered public accounting firm regarding internal control over financial reporting is
set forth in Item 8 of this Annual Report on Form 10-K under the caption “Report of Independent Registered Public Accounting
Firm,” which is incorporated herein by reference.
Changes in Internal Control Over Financial Reporting
There were no changes in our internal control over financial reporting, as defined in Exchange Act Rule 13a-15(f), during the
quarter ended December 31, 2011 that have materially affected or are reasonably likely to materially affect our internal control over
financial reporting.
ITEM 9B. Other Information.
None.
107
PART III
Certain information required in Item 10 through Item 14 of Part III of this Annual Report on Form 10-K is incorporated herein
by reference to our definitive Proxy Statement for our 2012 Annual Meeting of Stockholders (“2012 Proxy Statement”), which shall
be filed with the SEC pursuant to Regulation 14A of the Exchange Act within 120 days of our fiscal year end.
ITEM 10. Directors, Executive Officers and Corporate Governance.
Information regarding our directors, compliance with Section 16(a) of the Exchange Act, and our Audit Committee, including
committee members and its financial expert, will be set forth in our 2012 Proxy Statement under the captions “Proposal 1: Election of
Directors,” “Section 16(a) Beneficial Ownership Reporting Compliance,” and “Corporate Governance – Committees of the Board of
Directors – Audit Committee,” respectively, which are incorporated herein by reference.
Information regarding our executive officers is set forth in Part I of this Annual Report on Form 10-K under the caption
“Executive Officers of Discovery Communications, Inc.” as permitted by General Instruction G(3) to Form 10-K.
We have adopted a Code of Business Conduct and Ethics (the “Code”) that is applicable to all of our directors, officers and
employees. Our Board of Directors approved the Code in September 2008 and reviews it regularly. A copy of the Code and any
amendments or waivers that would be required to be disclosed under applicable SEC rules are available free of charge at the investor
relations section of our website, www.discoverycommunications.com. In addition, we will provide a printed copy of the Code, free of
charge, upon written request at: Investor Relations, Discovery Communications, Inc., 850 Third Avenue, 8th Floor, New York, NY
10022-7225.
ITEM 11. Executive Compensation.
Information regarding executive compensation will be set forth in our 2012 Proxy Statement under the captions “Compensation
Discussion and Analysis” and “Executive Compensation,” which are incorporated herein by reference.
Information regarding compensation policies and practices as they relate to our risk management, director compensation, and
compensation committee interlocks and insider participation will be set forth in our 2012 Proxy Statement under the captions “Risk
Considerations in our Compensation Programs,” “Board Compensation,” and “Corporate Governance – Committees of the Board of
Directors – Compensation Committee,” respectively, which are incorporated herein by reference.
Information regarding compensation committee reports will be set forth in our 2012 Proxy Statement under the captions “Report
of the Compensation Committee” and “Report of the Equity Compensation Subcommittee of the Compensation Committee,” which
are incorporated herein by reference.
ITEM 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
Information regarding securities authorized for issuance under equity compensation plans will be set forth in our 2012 Proxy
Statement under the caption “Securities Authorized for Issuance Under Equity Compensation Plans,” which is incorporated herein by
reference.
Information regarding security ownership of certain beneficial owners and management will be set forth in our 2012 Proxy
Statement under the captions “Security Ownership Information of Certain Beneficial Owners and Management of Discovery –
Security Ownership of Certain Beneficial Owners of Discovery” and “Security Ownership Information of Certain Beneficial Owners
and Management of Discovery – Security Ownership of Discovery Management,” which are incorporated herein by reference.
ITEM 13. Certain Relationships and Related Transactions, and Director Independence.
Information regarding certain relationships and related transactions, and director independence will be set forth in our 2012
Proxy Statement under the captions “Certain Relationships and Related Transactions,” “Policy Governing Related Person
Transactions,” and “Corporate Governance – Director Independence,” respectively, which are incorporated herein by reference.
ITEM 14. Principal Accountant Fees and Services.
Information regarding principal accountant fees and services will be set forth in our 2012 Proxy Statement under the captions
“Ratification of Appointment of Independent Registered Public Accounting Firm – Description of Fees” and “Ratification of
Appointment of Independent Registered Public Accounting Firm – Policy on Audit Committee Pre-Approval of Audit and
Permissible Non-Audit Services of Independent Registered Public Accounting Firm,” which are incorporated herein by reference.
108
ITEM 15. Exhibits and Financial Statement Schedules.
The following documents are filed as part of this Annual Report on Form 10-K:
PART IV
1. The following consolidated financial statements of Discovery Communications, Inc. are filed as part of Item 8 of this Annual
Report on Form 10-K:
Consolidated Balance Sheets as of December 31, 2011 and 2010
Consolidated Statements of Operations for the Years Ended December 31, 2011, 2010, and 2009
Consolidated Statements of Cash Flows for the Years Ended December 31, 2011, 2010, and 2009
Consolidated Statements of Equity for the Years Ended December 31, 2011, 2010, and 2009
Notes to Consolidated Financial Statements
Page
54
55
56
58
59
2. All financial statement schedules required to be filed pursuant to Item 8 and Item 15(c) of Form 10-K have been omitted as
the required information is not applicable, not material, or is set forth in the consolidated financial statements or notes thereto.
3. The following exhibits are filed or furnished as part of this Annual Report on Form 10-K pursuant to Item 601 of SEC
Regulation S-K and Item 15(b) of Form 10-K:
Exhibit
No.
3.1
3.2
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
Description
Form of Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to Amendment No. 2 to the
Registration Statement on Form S-4, SEC File No. 333-151586 (“Amendment No. 2”))
Bylaws (incorporated by reference to Exhibit 3.2 to the 8-K filed on November 16, 2009 (SEC File No. 1-34177))
Specimen certificate for shares of the Registrant’s Series A common stock, par value $.01 per share (incorporated by
reference to Exhibit 4.1 to the Registration Statement on Form S-4, SEC File No. 333-151586 (the “Registration
Statement”))
Specimen certificate for shares of the Registrant’s Series B common stock, par value $.01 per share (incorporated by
reference to Exhibit 4.2 to the Registration Statement)
Specimen certificate for shares of the Registrant’s Series C common stock, par value $.01 per share (incorporated by
reference to Exhibit 4.3 to the Registration Statement)
Form of Registration Rights Agreement, by and between Discovery Communications, Inc. and Advance/Newhouse
Programming Partnership (incorporated by reference to Exhibit 4.4 to the Registration Statement)
Form of Rights Agreement, by and between Discovery Communications, Inc. and Computershare Trust Company,
N.A., as rights agent (incorporated by reference to Exhibit 4.5 to the Registration Statement)
Amendment No. 1 to Rights Agreement between Discovery Communications, Inc. and Computershare Trust Company,
N.A. dated December 10, 2008 (incorporated by reference to Exhibit 4.1 to the 8-K filed on December 11, 2008)
Indenture dated as of August 19, 2009 among Discovery Communications, LLC, Discovery Communications, Inc. and
U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.1 to the Form 8-K filed on August
19, 2009)
Supplemental Indenture dated as of August 19, 2009 among Discovery Communications, LLC, Discovery
Communications, Inc. and U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.2 to the
Form 8-K filed on August 19, 2009)
Supplemental Indenture dated as of June 3, 2010, among Discovery Communications LLC, Discovery
Communications, Inc. and U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.1 to the
Form 8-K filed on June 3, 2010)
109
Exhibit
No.
4.10
4.11
4.12
10.1
10.2
10.3
10.4
10.5
10.6
10.7
10.8
10.9
10.10
10.11
10.12
10.13
10.14
10.15
10.16
10.17
Description
Credit Agreement, dated as of October 13, 2010, among Discovery Communications, LLC, as borrower, Discovery
Communications, Inc., as guarantor, the lenders party thereto, and Bank of America, N.A., as Administrative Agent, Swing
Line Lender and L/C Issuer (incorporated by reference to Exhibit 4.1 to the Form 8-K filed on October 15, 2010)
Third Supplemental Indenture, dated as of June 20, 2011, among Discovery Communications, LLC, Discovery
Communications, Inc. and U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.1 to the Form
8-K filed on June 21, 2011)
Amendment No. 1, dated as of August 8, 2011, to the Credit Agreement, dated as of October 13, 2010, among Discovery
Communications, LLC, as borrower, Discovery Communications, Inc., as guarantor, the lenders party thereto, and Bank of
America, N.A., as Administrative Agent, Swing Line Lender and L/C Issuer (incorporated by reference to Exhibit 4.1 to the
Form 8-K filed on August 9, 2011)
Discovery Communications U.S. Executive Relocation Policy (incorporated by reference to Exhibit 10.1 to the Registration
Statement)
Discovery Communications Executive Benefit Summary (incorporated by reference to Exhibit 10.2 to the Registration
Statement)
Discovery Communications Incentive Compensation Plan (incorporated by reference to Exhibit 10.3 to the Registration
Statement)
Amended and Restated Discovery Communications, LLC Supplemental Deferred Compensation Plan (incorporated by
reference to Exhibit 10.1 to the Form 8-K filed on November 19, 2009)
Amended and Restated Discovery Appreciation Plan (incorporated by reference to Exhibit 10.8 to the 8-K filed on December
11, 2008)
Form of Discovery Communications, Inc. 2005 Incentive Plan (As Amended and Restated) (incorporated by reference to
Exhibit 10.6 to Amendment No. 2)
Discovery Holding Company 2005 Non-Employee Director Incentive Plan (As Amended and Restated Effective August 15,
2007) (incorporated by reference to Exhibit 10.2 to the Quarterly Report on Form 10-Q of Discovery Holding Company for
the quarter ended September 30, 2007 (File No. 000-51205) as filed on November 7, 2007)
Discovery Holding Company Transitional Stock Adjustment Plan (As Amended and Restated Effective August 15, 2007)
(incorporated by reference to Exhibit 10.3 to the Quarterly Report on Form 10-Q of Discovery Holding Company for the
quarter ended September 30, 2007 (File No. 000-51205) as filed on November 7, 2007)
Employment Agreement, dated as of November 28, 2006, between David Zaslav and Discovery Communications, Inc.
(incorporated by reference to Exhibit 10.9 to Amendment No. 1 to the Registration Statement on Form S-4, SEC File No.
333-151586 (“Amendment No. 1”))
Addendum to Employment Agreement dated September 9, 2009 between David Zaslav and Discovery Communications, Inc.
(incorporated by reference to Exhibit 10.2 to the 10-Q filed on November 3, 2009)
Second Addendum to Employment Agreement dated December 15, 2011 between David Zaslav and Discovery
Communications, Inc. (incorporated by reference to Exhibit 10.1 to the Form 8-K filed on December 21, 2011)
Amended and Restated Employment Agreement, dated as of April 2, 2008, between Bruce Campbell and Discovery
Communications, LLC (incorporated by reference to Exhibit 10.12 to the Amendment No. 1)
Amended and Restated Employment Agreement, dated as of July 21, 2010, between Bruce Campbell and Discovery
Communications, LLC (incorporated by reference to Exhibit 10.1 to the Form 10-Q filed on November 2, 2010)
Equity Stake Transition Agreement, dated as of November 5, 2008, between John Hendricks and Discovery Communications
(incorporated by reference to Exhibit 10.11 to the Annual Report on Form 10-K filed on February 26, 2009)
Letter Agreement, dated as of July 30, 2008, between John Hendricks and the Compensation Committee of Discovery
Communications, LLC (incorporated by reference to Exhibit 10.15 to Amendment No. 2)
Employment Agreement, dated as of June 11, 2008, between Brad Singer and Discovery Communications, LLC
(incorporated by reference to Exhibit 10.14 to Amendment No. 2)
Amendment to Employment Agreement dated July 1, 2009 between Brad Singer and Discovery Communications, LLC
(incorporated by reference to the Form 10-Q filed on November 3, 2009)
110
Exhibit
No.
10.18
10.19
10.20
10.21
10.22
10.23
10.24
10.25
10.26
10.27
10.28
10.29
10.30
10.31
10.32
10.33
10.34
10.35
10.36
10.37
10.38
12
21
Description
Second Amendment to Employment Agreement dated April 11, 2011 between Brad Singer and Discovery
Communications, LLC (incorporated by reference to Exhibit 10.1 to the Form 8-K filed on April 11, 2011)
Employment Agreement dated as of December 9, 2009 between Peter Liguori and Discovery Communications, LLC
(incorporated by reference to Exhibit 10.17 to the Form 10-K filed on February 18, 2011)
Amendment to Employment Agreement dated as of July 10, 2010 between Peter Liguori and Discovery
Communications, LLC (incorporated by reference to Exhibit 10.18 to the Form 10-K filed on February 18, 2011)
Amendment No. 2 to Employment Agreement dated as of May 16, 2011 between Peter Liguori and Discovery
Communications, LLC (incorporated by reference to Exhibit 10.2 to the Form 10-Q filed on August 4, 2011)
Form of Escrow Agreement, by and among Discovery Communications, Inc., Advance/Newhouse Programming
Partnership, and the escrow agent (incorporated by reference to Exhibit 10.17 to Amendment No. 2)
Brad Singer Option Agreement (standard terms) (incorporated by reference to Exhibit 10.1 to the 8-K filed on
October 7, 2008)
Form of John Hendricks Option Agreement (incorporated by reference to Exhibit 10.4 to the 8-K filed on October 7,
2008)
Form of Stock Option Agreement (incorporated by reference to Exhibit 10.5 to the 8-K filed on October 7, 2008)
Form of 7-year Stock Appreciation Right Agreement (incorporated by reference to Exhibit 10.3 to the 8-K filed on
October 7, 2008)
Form of Stock Option Agreement (incorporated by reference to Exhibit 99.1 to the Form 8-K filed on March 9, 2009)
Form of Restricted Stock Unit Grant Agreement (incorporated by reference to Exhibit 10.1 to the Form 10-Q filed on
August 4, 2009)
Form of Performance Restricted Stock Agreement (incorporated by reference to Exhibit 10.26 to the Form 10-K filed
on February 22, 2010)
Form of Nonqualified Stock Option Grant Agreement (incorporated by reference to Exhibit 10.26 to the Form 10-K
filed on February 22, 2010)
Form of Cash-Settled Stock Appreciation Right Agreement (incorporated by reference to Exhibit 10.26 to the Form 10-
K filed on February 22, 2010)
Form of Restricted Stock Unit Grant Agreement (incorporated by reference to Exhibit 10.26 to the Form 10-K filed on
February 22, 2010)
Form of Performance Restricted Stock Unit Grant Agreement (incorporated by reference to Exhibit 10.1 to the Form 8-
K filed on March 1, 2011)
Form of Restricted Stock Unit Grant Agreement (incorporated by reference to Exhibit 10.2 to the Form 8-K filed on
March 1, 2011)
Form of Stock Appreciation Right Grant Agreement (incorporated by reference to Exhibit 10.3 to the Form 8-K filed
on March 1, 2011)
Form of Non-Qualified Stock Option Grant Agreement (incorporated by reference to Exhibit 10.4 to the Form 8-K
filed on March 1, 2011)
Form of David Zaslav Cash-Settled Stock Appreciation Award Agreement (incorporated by reference to Exhibit 10.2
to the Form 8-K filed on December 21, 2011)
2011 Employee Stock Purchase Plan (incorporated by reference to Exhibit 99.1 to the Form 8-K filed on May 19,
2011)
Computation of Ratio of Earnings to Fixed Charges and Ratio of Earnings to Combined Fixed Charges and Preferred
Stock Dividends (filed herewith)
List of Subsidiaries of Discovery Communications, Inc. (filed herewith)
111
Exhibit
No.
23
31.1
31.2
32.1
32.2
101.INS
101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
Consent of Independent Registered Public Accounting Firm (filed herewith)
Description
Certification of Chief Executive Officer Pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act
of 1934, as Amended, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith)
Certification of Chief Financial Officer Pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act
of 1934, as Amended, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith)
Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 (furnished herewith)
Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 (furnished herewith)
XBRL Instance Document*
XBRL Taxonomy Extension Schema Document*
XBRL Taxonomy Extension Calculation Linkbase Document*
XBRL Taxonomy Extension Definition Linkbase Document*
XBRL Taxonomy Extension Label Linkbase Document*
XBRL Taxonomy Extension Presentation Linkbase Document*
*Attached as Exhibit 101 to this Annual Report on Form 10-K are the following formatted in XBRL (Extensible Business Reporting
Language): (i) Consolidated Balance Sheets as of December 31, 2011 and December 31, 2010, (ii) Consolidated Statements of
Operations for the Years Ended December 31, 2011, 2010, and 2009, (iii) Consolidated Statements of Cash Flows for the Years
Ended December 31, 2011, 2010, and 2009, (iv) Consolidated Statements of Equity for the Years Ended December 31, 2011, 2010,
and 2009, and (v) Notes to Consolidated Financial Statements.
112
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
Date: February 17, 2012
DISCOVERY COMMUNICATIONS, INC.
(Registrant)
By: /s/ David M. Zaslav
David M. Zaslav
President and Chief Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons
on behalf of the registrant and in the capacities and on the date indicated.
Signature
Title
Date
/s/ David M. Zaslav
David M. Zaslav
/s/ John S. Hendricks
John S. Hendricks
/s/ Bradley E. Singer
Bradley E. Singer
/s/ Thomas R. Colan
Thomas R. Colan
/s/ Robert R. Beck
Robert R. Beck
/s/ Robert R. Bennett
Robert R. Bennett
/s/ Paul A. Gould
Paul A. Gould
/s/ Lawrence S. Kramer
Lawrence S. Kramer
/s/ John C. Malone
John C. Malone
/s/ Robert J. Miron
Robert J. Miron
/s/ Steven A. Miron
Steven A. Miron
/s/ M. LaVoy Robison
M. LaVoy Robison
/s/ J. David Wargo
J. David Wargo
President and Chief Executive Officer, and Director
February 17, 2012
(Principal Executive Officer)
Founder, Chairman of the Board, and Director
February 17, 2012
Senior Executive Vice President and
Chief Financial Officer
(Principal Financial Officer)
February 17, 2012
Executive Vice President and Chief Accounting Officer
February 17, 2012
(Principal Accounting Officer)
Director
Director
Director
Director
Director
Director
Director
Director
Director
113
February 17, 2012
February 17, 2012
February 17, 2012
February 17, 2012
February 17, 2012
February 17, 2012
February 17, 2012
February 17, 2012
February 17, 2012
DISCOVERY COMMUNICATIONS, INC.
COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES AND
RATIO OF EARNINGS TO COMBINED FIXED CHARGES AND PREFERRED STOCK DIVIDENDS
(1)
(unaudited; in millions, except ratio amounts)
Exhibit 12
Earnings:
Income from continuing operations, net of taxes
Add:
Provision for income taxes
Loss (earnings) of equity investees
Distributions of income from equity investees
Total interest expense
Portion of rents representative of the interest factor
Earnings, as adjusted
Fixed charges:
Total interest expense
Portion of rents representative of the interest factor
Total fixed charges
Preferred stock dividends
Total combined fixed charges and preferred stock dividends
Years Ended December 31,
2011
2010
2009
2008
2007
$1,134 $ 647 $ 570 $ 404 $ 86
425
35
30
211
26
56
(142)
4 —
258 —
11
46
$1,861 $1,242 $1,343 $1,130 $ 11
469
24
4
249
27
288
57
15
207
28
353
65
$ 211 $ 207 $ 249 $ 258 $ —
11
$ 237 $ 235 $ 276 $ 304 $ 11
28
26
27
46
— —
—
$ 237 $ 236 $ 291 $ 304 $ 11
15
1
Ratio of earnings to fixed charges
7.9
5.3x
4.9x
3.7x
1.0x
Ratio of earnings to combined fixed charges and preferred stock dividends
7.9
5.3x
4.6x
3.7x
1.0x
(1)
The results for years prior to 2008 reflect only the results of our predecessor, Discovery Holding Company.
LIST OF SUBSIDIARIES OF DISCOVERY COMMUNICATIONS, INC.
Exhibit 21
Entity
A123 Online Interactive Services, Inc.
Academy123, Inc.
Ad Valorem Acq. Discovery Communications Benelux BV
Adventure Race Productions, Inc.
AMHI, LLC
Animal Planet (Asia) LLC
Animal Planet Europe P/S
Animal Planet Europe Limited
Animal Planet Japan Co., Ltd. (Animaru Puranetto Japan
Kabushiki Kaisha)
Animal Planet (Japan) LLP
Animal Planet (Latin America), L.L.C.
Animal Planet, LP
Animal Planet North America, Inc.
Animal Planet, LLC
Betty TV Limited
Canadian AP Ventures Company
Clearvue & SVE, Inc.
Convex Group, Inc.
CSS Studios, LLC
CSS Studios Limited
DHC Discovery, Inc.
DHC Ventures, LLC
Discovery 3D Holding, Inc.
Discovery (UK) Limited
Discovery Advertising Sales Taiwan Pte Ltd.
Discovery AP Acquisition, Inc.
Discovery Asia, LLC
Discovery Asia Sales Private Limited
Discovery Communications Deutschland GmbH & Co. KG
Discovery Channel (Mauritius) Private Limited
Discovery Civilization North America, Inc.
Discovery Communications Bulgaria EOOD
Discovery Communications Colombia Ltda
Discovery Comunicacoes do Brasil LTDA
Discovery Communications, LLC
Discovery Communications Europe Limited
Discovery Communications Holding, LLC
Discovery Communications India
Discovery Communications Ltd., L.L.C.
Discovery Communications Mexico Services, S. de R.L.
de C.V.
Discovery Communications Nordic ApS
Discovery Communications OOO
Discovery Communications 2 OOO
Discovery Communications 3 OOO
Discovery Communications 4 OOO
Discovery Communications 5 OOO
Discovery Communications 6 OOO
Discovery Communications 7 OOO
Discovery Communications 8 OOO
Discovery Communications Spain and Portugal, S.L.
Discovery Communications Ukraine TOV
Discovery Content Verwaltungs GmbH
Discovery Czech Republic S.R.O.
Place of Formation
Delaware
Delaware
Netherlands
Delaware
Delaware
Delaware
UK
England and Wales
Japan
Delaware
Delaware
Delaware
Delaware
Delaware
England and Wales
Nova Scotia
Illinois
Delaware
New York
England and Wales
Colorado
Delaware
Delaware
England and Wales
Singapore
Delaware
Delaware
Singapore
Germany
Mauritius
Delaware
Bulgaria
Colombia
Brazil
Delaware
England and Wales
Delaware
India
Delaware
Mexico
Denmark
Russia
Russia
Russia
Russia
Russia
Russia
Russia
Russia
Spain
Ukraine
Germany
Czech Republic
Entity
Discovery Education Assessment LLC
Discovery Education, Inc.
Discovery Education Canada ULC
Discovery Enterprises, LLC
Discovery Entertainment Services, Inc.
Discovery Extreme Music Publishing, LLC
Discovery Financing Holdings, Inc.
Discovery Foreign Holdings, Inc.
Discovery Germany, L.L.C.
Discovery Health Channel, LLC
Discovery Health North America, Inc.
Discovery Health NS, ULC
Discovery Health Ventures, LLC
Discovery Holding Company
Discovery Holdings OOO
Discovery Hungary Kft
Discovery Italia S.r.l.
Discovery Kids North America, Inc.
Discovery Latin America, L.L.C.
Discovery Latin America Holdings, LLC
Discovery Latin America Investments, LLC
Discovery Licensing, Inc.
Discovery Max Music Publishing, LLC
Discovery Media Services Limited
Discovery Networks Asia-Pacific PTE. LTD
Discovery Networks Caribbean, Inc.
Discovery Networks International LLC
Discovery Networks International Holdings Limited
Discovery Networks Korea Limited
Discovery Networks Mexico, S. de R.L. de C.V.
Discovery New York, Inc.
Discovery OWN Holdings, Inc.
Discovery Patent Licensing, LLC
Discovery Pet Online Administration, Inc.
Discovery Pet Online Services, LLC
Discovery Pet Video, LLC
Discovery Polska SP z.o.o.
Discovery Productions Group, Inc.
Discovery Productions, LLC
Discovery Publishing, Inc.
Discovery Realty, LLC
Discovery Retail Cafes, LLC
Discovery Romania SRL
Discovery SC Investment, Inc.
Discovery Services Australia Pty Ltd
Discovery Services, Inc.
Discovery Services Hong Kong Limited
Discovery Spanish Ventures S.L.
Discovery Studios, LLC
Discovery Talent Services, LLC
Discovery Television Center, LLC
Discovery Times Channel, LLC
Discovery Top Music Publishing, LLC
Discovery Trademark Holding Company, Inc.
Discovery TV Journalism Productions, LLC
Discovery Wings, LLC
Discovery World Television, Inc.
Discovery.com, LLC
Discoverytravel.com, LLC
Place of Formation
Delaware
Illinois
Nova Scotia
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Nova Scotia
Delaware
Delaware
Russia
Hungary
Italy
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Turkey
Singapore
Barbados
Colorado
England and Wales
Korea
Mexico
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Poland
Delaware
Delaware
Delaware
Delaware
Delaware
Romania
Delaware
Australia
Delaware
Hong Kong
Spain
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Maryland
Delaware
Delaware
Entity
DLA Holdings, Inc.
DNE Music Publishing Limited
DNI Europe Holdings Limited
DNI German Holdings I Limited
DNI German Holdings II Limited
DNI Global Holdings Limited
DSC Japan, L.L.C.
DTHC, Inc.
GeoNova Publishing, Inc.
HowStuffWorks, Inc.
JV Network, LLC
Liberty Animal Inc.
Liv (Latin America), LLC
Network USA Incorporated
New SVE, Inc.
Patagonia Adventures, LLC
Pop Sound, Inc.
Run-of-Shows, LLC
Sound One Corporation
The Audio Visual Group, Inc.
Travel Daily News, Inc.
Treehugger Acquisition Corp.
Place of Formation
Delaware
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Maryland
Illinois
Delaware
Delaware
Delaware
New York
California
Delaware
Delaware
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the incorporation by reference in the Registration Statement on Form S-3 (No. 333-160043) and the
Registration Statements on Form S-8 (No. 333-170317, 333-156105, 333-154312, 333-153586, 333-177850, 333-174451) of
Discovery Communications, Inc. of our report dated February 17, 2012 relating to the financial statements and the effectiveness of
internal control over financial reporting, which appears in this Form 10-K.
Exhibit 23
/s/ PricewaterhouseCoopers LLP
McLean, Virginia
February 17, 2012
Exhibit 31.1
CERTIFICATION OF CHIEF EXECUTIVE OFFICER
PURSUANT TO RULE 13a – 14(a) AND RULE 15d – 14(a)
OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, David M. Zaslav, certify that:
1.
I have reviewed this Annual Report on Form 10-K of Discovery Communications, Inc.;
2.
3.
4.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading
with respect to the period covered by this report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods
presented in this report;
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during the period in which this report is being prepared;
b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c)
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this
report based on such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons
performing the equivalent functions):
a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial
information; and
b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal control over financial reporting.
Date: February 17, 2012
By: /s/ David M. Zaslav
David M. Zaslav
President and Chief Executive Officer
Exhibit 31.2
CERTIFICATION OF CHIEF FINANCIAL OFFICER
PURSUANT TO RULE 13a – 14(a) AND RULE 15d – 14(a)
OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, Bradley E. Singer, certify that:
1.
I have reviewed this Annual Report on Form 10-K of Discovery Communications, Inc.;
2.
3.
4.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading
with respect to the period covered by this report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods
presented in this report;
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during the period in which this report is being prepared;
b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c)
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this
report based on such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons
performing the equivalent functions):
a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial
information; and
b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal control over financial reporting.
Date: February 17, 2012
By: /s/ Bradley E. Singer
Bradley E. Singer
Senior Executive Vice President,
Chief Financial Officer
Exhibit 32.1
CERTIFICATION OF CHIEF EXECUTIVE OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
In connection with the Annual Report of Discovery Communications, Inc. (“Discovery”), on Form 10-K for the year ended
December 31, 2011, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, David M. Zaslav,
President and Chief Executive Officer of Discovery, certify that to my knowledge:
1.
the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
2.
the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations
of Discovery.
Date: February 17, 2012
By: /s/ David M. Zaslav
David M. Zaslav
President and Chief Executive Officer
CERTIFICATION OF CHIEF FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
In connection with the Annual Report of Discovery Communications, Inc. (“Discovery”), on Form 10-K for the year ended
December 31, 2011, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Bradley E. Singer,
Senior Executive Vice President, Chief Financial Officer of Discovery, certify that to my knowledge:
1.
the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
2.
the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations
of Discovery.
Exhibit 32.2
Date: February 17, 2012
By: /s/ Bradley E. Singer
Bradley E. Singer
Senior Executive Vice President,
Chief Financial Officer
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