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Douglas Dynamics, Inc.

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FY2010 Annual Report · Douglas Dynamics, Inc.
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Douglas Dynamics, Inc.

Douglas Dynamics, Inc.
2010 Annual Report

With our strong financial position, we are highly 
committed to building long-term shareholder value. 
We view our cash generation and commitment to 
paying dividends as distinguishing characteristics 
compared to other companies of our size.

Dear Fellow Shareholders,

2010 was a momentous year for Douglas 

meantime, we have been busy making invest-

Dynamics – our first as a public company – and 

ments and improvements in our business to 

we are extremely pleased with the progress 

ensure we are best positioned to benefit from a 

our organization has made over the course of 

multiyear replacement cycle that we anticipate 

the year. We successfully completed our initial 

will happen as the economy eventually recovers. 

public offering and executed against various 

operational initiatives designed to increase effi-

Douglas Dynamics had embraced a company-

ciencies across our organization. At the same 

wide “lean manufacturing” initiative in 2005 

time, we delivered solid financial results. As a 

which focused on making our operations leaner 

result, were able to return cash to sharehold-

and more efficient. In 2010, we made significant 

ers via a robust dividend policy, while continu-

progress against this initiative, capitalizing on the 

ing to invest in our business. We delivered on 

opportunities for operating leverage and realizing 

each of these accomplishments despite an eco-

a number of additional benefits as we success-

nomic environment that remained challenging. 

fully consolidated our Johnson City, Tennessee 

manufacturing plant. This facility consolidation 

In 2010, as the macro economy stabilized but 

project was completed ahead of plan and on 

remained challenging, many consumers decided 

budget, and has begun generating significant 

to invest in repairing rather than replacing their 

annual operating savings while creating oppor-

plows and spreaders, despite the equipment 

tunities to manage our assets even more effi-

having been used relatively heavily over recent 

ciently with a smaller manufacturing footprint. 

years. As a result, sales of service parts and 

accessories continued to be very strong, trend-

Through our lean manufacturing initiatives, we 

ing significantly higher than the average annual 

have improved our operating structure, which 

parts and accessories sales over the preceding 

has helped us to generate strong cash flow. With 

ten years, while new plow and spreader sales 

our strong financial position, we are highly com-

increased slightly. We believe there remains pent 

mitted to building long-term shareholder value. 

up demand for new equipment in the market and 

We view our cash generation and commitment 

this has only been exacerbated by the recent 

to paying dividends as distinguishing characteris-

significant snowfall and resulting heavy usage of 

tics compared to other companies of our size. To 

plows and spreaders. Consumers, however, need 

that end, in addition to implementing the regular 

to become more confident that economic condi-

quarterly dividend program in 2010, we subse-

tions are improving before it is released. In the 

quently increased the amount which we intend to 

2010 Annual Report  |  1

pay to $0.20 per share on a quarterly basis. Also, 

Strengthened our Business

as part of our fourth quarter earnings announce-

ment we announced the decision to return cash 

to shareholders in the form of a special dividend. 

This decision reflects Douglas Dynamics’ strong 

earnings and cash flow for the year as well as our 

commitment to delivering shareholder value.

While we believe the overall economy will con-

tinue to dampen the regular replacement cycle 

for at least the very near future, we believe we are 

Throughout 2010, we took steps to further 

strengthen Douglas Dynamics’ foundation for 

long-term growth. We continued our investments 

in our marketing, infrastructure, and people to 

ensure we are well-positioned to benefit from the 

eventual return of a multiyear replacement cycle 

for plows and spreaders. Overall, we enhanced 

our value proposition, customer satisfaction and 

competitive position through the following:

beginning to see the return of a more normal envi-

We further strengthened our relationships 

ronment. The primary indicators we consider most 

with our distributors to deliver a successful 

relevant in forecasting our business, namely snow-

preseason order period. During 2010, our team 

fall, truck sales and field inventory levels, continue 

personally visited over 720 worldwide distribu-

to provide some foundation that there is moder-

tors to strengthen relationships, gauge their 

ately improving optimism throughout our sales 

thoughts on the future, and of course, take their 

channels. We are pleased to be able to continue 

preseason orders. In total, revenue for the pre-

offering customers a superior selection of quality 

season, namely the second and third quarters 

products. While we are mindful of the challenges 

combined, was up over 3% compared to last 

that may linger in 2011, we remain committed to 

year and adjusted EBITDA increased 16%.

our customers and to our shareholders and we are 

excited about our long-term growth opportunities.

We improved our operating structure, making 

Delivered Strong Financial Results

We are proud that in 2010 we were able to meet 

our key financial objectives for the full year, with: 

our operations leaner and more efficient. In 

addition to significant improvements in ship-

ping performance, manufacturing throughput 

and overall costs, we were able to substan-

tially reduce the physical footprint required for 

•  Net sales growth of 1.4% to $176.8 million;

our operations while enhancing manufactur-

•   Adjusted EBITDA growth of 

4.8% to $47.3 million; 

•  Cash on hand of $20.1 million; and, 

ing capacity at the same time. We are very 

pleased with our success in streamlining our 

operations and we will continue to capital-

ize on additional opportunities to increase our 

•  Positive free cash flow. 

efficiency and productivity in the future. 

2  |  2010 Annual Report

2010 Annual Report  |  3

We generated excess cash and returned a por-

and early 2011, which caused plows and spread-

tion of it to shareholders. As a testament to the 

ers to be used heavily, will help drive the release 

Board’s confidence in our company’s financial 

of pent up demand for new equipment orders 

strength and ability to generate solid cash flow 

during our upcoming preseason sales period. 

from operations, Douglas Dynamics initiated its 

Throughout 2011, we expect to continue to: 

dividend program. Subsequently, we increased the 

quarterly cash dividend by 9.6% from the initial 

quarterly dividend rate. In addition, as a result 

of the strong earnings and cash flow generated 

over the course of 2010, the Board decided it was 

•   Capitalize on market demand to 
deliver strong financial results;

•   Realize efficiencies and further opportunities 
to streamline and improve our operations;

appropriate to return additional excess cash to 

•  Produce strong free cash flow; and

shareholders in the form of a special dividend. 

These actions reflect our continued success at 

•  Deliver value to our shareholders.

delivering strong cash flow and our commit-

We are focused on further building our sales 

ment to building long-term shareholder value. 

relationships, maximizing the efficiencies in our 

operations and ensuring that Douglas Dynamics 

Our Milwaukee facility was recognized as one 

is in a strong financial position. We are confi-

of Milwaukee’s best places to work in 2010. 

dent our proven business model, solid capi-

We made prudent investments in our people to 

tal structure, and strong cash flow generation 

ensure we have a team and work environment 

will continue to provide us with the flexibility 

that best positions the Company for sustain-

needed to execute our growth plans in 2011 

able growth. We believe this award recognizes 

and beyond. We look forward to continuing our 

the efforts on the part of our entire team to 

trajectory of sustained, long-term growth as we 

make Douglas Dynamics the place the very best 

further develop our business. We appreciate 

employees want to work and that is very impor-

the ongoing support of our customers, share-

tant to us. Our performance is a direct result of 

holders, vendors, and employees and we look 

our employees’ great execution, dedication and 

forward to continuing this journey together.

consistent excellent service to our loyal customers. 

Sincerely,

Continued Opportunities for Growth 
and Improvement

Although consumer demand is rebounding slower 

than we would have hoped, we are optimistic the 

trend is moving in the right direction. Further, we 

are hopeful the significant snowfall in late 2010 

4  |  2010 Annual Report

Jim Janik

President and  
Chief Executive Officer

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

(Mark  One)

(cid:1) ANNUAL  REPORT PURSUANT  TO  SECTION 13  OR  15(D)  OF  THE

SECURITIES EXCHANGE ACT OF  1934

For the fiscal year ended December 31, 2010

or

(cid:2) TRANSITION REPORT PURSUANT  TO  SECTION 13  OR  15(D)  OF  THE

SECURITIES EXCHANGE ACT OF  1934

For the Transition period from 

 to 

Commission File No. 001-34728

DOUGLAS DYNAMICS, INC.

26JAN201007550302
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

7777 N 73rd Street
Milwaukee, Wisconsin
(Address of principal executive offices)

134275891
(I.R.S. Employer Identification No.)

53223
(Zip Code)

Registrant’s telephone number, including area  code
(414) 354-2310

Securities  registered pursuant to Section 12(b) of the Act:

Title of each class

Common Stock, $.01 Par Value

Name of each exchange on which registered

New York  Stock  Exchange

Securities registered pursuant to Section 12(g) of the Act: NONE

Indicate  by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act.  Yes (cid:2) No (cid:1)

Indicate  by check mark if the registrant is not required to file  reports pursuant to Section 13 or Section 15(d) of the

Act.  Yes (cid:2) No (cid:1)

Indicate  by check mark whether the registrant (1) has filed all reports  required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or  for such shorter period that the registrant was required to file such reports),
and (2) has been  subject to such filing requirements for the past  90 days. Yes (cid:1) No (cid:2)

Indicate  by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulations S-T (232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was  required to submit and post such files). Yes (cid:2) No (cid:2)

Indicate  by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will

not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in
Part III of this Form 10-K or any amendment to this Form 10-K. (cid:1)

Indicate  by check mark whether the registrant is a large  accelerated filer, an accelerated filer,  a  non-accelerated  filer or a smaller

reporting company. See definitions of ‘‘large accelerated  filer,’’  ‘‘accelerated filer’’ and ‘‘smaller reporting company’’ in Rule 12b-2  of  the
Exchange Act. (Check one):
Large accelerated filer (cid:2) Accelerated filer (cid:2)

Smaller reporting company  (cid:2)

Non-accelerated filer (cid:1)
(Do not check if a
smaller reporting company)

Indicate  by check mark whether the registrant is a shell company  (as defined in Rule 12b-2 of the Exchange Act). Yes (cid:2) No (cid:1)

At  June 30, 2010, the aggregate market value of the voting stock of the Registrant held by stockholders who were not affiliates of

the Registrant was approximately $130 million (based upon the closing price of Registrant’s Common Stock on the New York Stock
Exchange on  such date). At March 4, 2011, the Registrant had outstanding an aggregate of 21,662,242 shares of its Common Stock.

Documents Incorporated by Reference:

Portions of the Proxy Statement for the Registrant’s Annual Meeting of Shareholders to be held on May 4, 2011 are incorporated

into Parts  II and III.

Table of Contents

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A.
Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B.
Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Removed and Reserved) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.
Executive Officers of the Registrant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 5.

Market for Registrant’s  Common Equity, Related Stockholder Matters and Issuer

Item 6.
Item 7.

Item 7A.
Item 8.
Item 9.

Item 9A.
Item 9B.

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Consolidated Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial  Condition and Results  of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . .
Financial Statements and Supplementary  Data . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes In and Disagreements  with Accountants on Accounting and  Financial

Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners  and Management  and Related

Item 10.
Item 11.
Item 12.

Item 13.
Item 14.

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions,  and Director  Independence . . . . .
Principal Accountant Fees  and  Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3
3
9
18
18
18
18
18

20

20
22

24
42
42

42
42
43

44
44
44

44
44
44

45
PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
45
Item 15.
Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
46
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exhibit Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
47
Index to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-1

2

Forward Looking Statements

PART I

This Annual Report on Form 10-K contains  ‘‘forward-looking statements’’ made within the

meaning of the Private Securities Litigation Reform Act  of  1995. Words  such as ‘‘anticipate,’’ ‘‘believe,’’
‘‘intend,’’ ‘‘estimate,’’ ‘‘expect,’’ ‘‘continue,’’ ‘‘should,’’ ‘‘could,’’ ‘‘may,’’ ‘‘plan,’’  ‘‘project,’’ ‘‘predict,’’
‘‘will’’ and similar expressions are intended to identify  forward-looking statements. In addition,
statements covering our future sales or financial  performance and our plans, performance and other
objectives, expectations or intentions  are  forward-looking  statements, such as statements  regarding our
liquidity, debt, planned capital expenditures, and  adequacy of capital resources and  reserves.  Factors
that could cause our actual results to differ  materially from those  expressed  or implied in  such forward-
looking statements include, but are not limited to:

(cid:127) Weather conditions, particularly lack  of  or reduced levels  of  snowfall;

(cid:127) A significant decline in economic conditions;

(cid:127) Our inability to maintain good relationships  with our distributors;

(cid:127) Lack of available or favorable financing options  for our  end-users  or  distributors;

(cid:127) Increases in the price of steel or other materials necessary  for the  production of  our products

that cannot be passed on to our distributors;

(cid:127) The inability of our suppliers to meet our volume or quality  requirements;

(cid:127) Our inability to protect or continue to build our intellectual  property portfolio;

(cid:127) Our inability to develop new products  or improve upon existing  products in  response  to  end-user

needs;

(cid:127) Losses due to lawsuits arising out of  personal injuries associated with our products;

(cid:127) Factors that could impact dividend  payments;

(cid:127) Our inability to compete effectively against competition.

We  undertake no obligation to revise  the forward-looking  statements included in this  Annual
Report on Form 10-K to reflect any future events  or circumstances. Our actual results, performance  or
achievements could differ materially  from  the results expressed  in, or implied by, these forward-looking
statements. Factors in addition to those  listed above that could cause or contribute to such differences
are discussed in Item 1A, ‘‘Risk Factors’’  of the Annual Report on Form 10-K.

Item 1. Business

Overview

Douglas Dynamics, Inc. (the ‘‘Company,’’ ‘‘we,’’ ‘‘us,’’ ‘‘our’’) is the  North  American leader in  the

design, manufacture and sale of snow  and  ice  control equipment for light  trucks, which consists of
snowplows, sand and salt spreaders, and  related parts and accessories. We  sell our products under  the
WESTERN(cid:3), FISHER(cid:3) and BLIZZARD(cid:3) brands which are among the most established  and
recognized in the industry. We believe that  in 2010 our  share of the light truck snow and ice control
equipment market was greater than 50%.

We  offer the broadest and most complete  product  line of snowplows and sand  and salt spreaders

for light trucks in the U.S. and Canadian  markets. We also provide a full  range of related parts and
accessories, which generates an ancillary  revenue stream throughout the lifecycle of our snow and ice
control equipment. For the year ended December  31, 2010, 86% of our net  sales were generated from

3

sales of snow and ice control equipment,  and  14% of our net sales were  generated from sales of parts
and accessories.

We  sell our products through a distributor network  primarily to professional  snowplowers  who are

contracted to remove snow and ice from commercial, municipal and residential areas. Over the last
50 years, we have engendered exceptional  customer loyalty for  our products because of our ability to
satisfy the stringent demands of our customers for a  high degree of quality, reliability and  service.  As a
result, we believe our installed base is the  largest in the  industry  with over  500,000 snowplows and  sand
and salt spreaders  in service. Because sales of snowplows and sand and salt spreaders are primarily
driven by the need of our core end-user base to replace worn existing equipment, we believe our
substantial installed base provides us  with a high  degree  of predictable  sales over any extended  period
of time.

We  believe we have the industry’s most extensive North American distributor  network, which
primarily consists of over 720 truck equipment  distributors who purchase directly from us  and are
located throughout the snowbelt regions in North America (primarily the Midwest, East and  Northeast
regions of the United States as well as all provinces of Canada). We have longstanding  relationships
with many of our distributors, with an  average tenure of approximately 15  years.  We  continually  seek to
grow and optimize our network by opportunistically adding high-quality, well-capitalized distributors in
select geographic areas and by cross-selling our industry-leading brands within our distribution network.
Beginning in 2005, we began to extend  our reach to international markets,  establishing distribution
relationships in Northern Europe and Asia, where  we believe  meaningful growth  opportunities exist.

We  believe we are the industry’s most  operationally  efficient manufacturer due to our  vertical
integration, highly variable cost structure  and  intense focus  on  lean manufacturing. We  continually seek
to use lean principles to reduce costs and increase the efficiency of our manufacturing operations. We
currently manufacture our products in two  facilities that we  own in Milwaukee,  Wisconsin and
Rockland, Maine. We closed our Johnson  City,  Tennessee facility in  August 2010.  Furthermore, our
manufacturing efficiency allows us to deliver desired products quickly to our customers during times of
sudden and unpredictable snowfall events when our  customers need  our products immediately.

On May 10, 2010, we completed our initial public offering (‘‘IPO’’). In connection  with our IPO,

we listed our common stock on the New York  Stock Exchange  (‘‘NYSE’’) under the stock symbol
‘‘PLOW.’’

Our Industry

The light truck snow and ice control equipment  industry  in North America consists predominantly

of domestic participants that manufacture  their products in North America.  The  annual demand  for
snow and ice control equipment is driven primarily  by the replacement cycle of the existing installed
base, which is predominantly a function of the average life of a snowplow or spreader and  is driven  by
usage and maintenance practices of the  end-user. We believe  actively-used snowplows are typically
replaced, on average, every 7 to 8 years.

The primary factor influencing the replacement cycle for snow  and ice  control  equipment is the
level,  timing and location of snowfall. Sales of snow  and ice control equipment in any given  year and
region  are most heavily influenced by local snowfall levels in the prior snow season. Heavy snowfall
during a given winter causes equipment usage to increase,  resulting in greater wear and tear and
shortened life cycles, thereby creating a  need for  replacement  equipment and  additional parts and
accessories.

While snowfall levels vary within a given year and from year-to-year, snowfall,  and the
corresponding replacement cycle of snow  and ice  control  equipment, is  relatively consistent over
multi-year periods. The following chart depicts aggregate annual and eight-year (based on the typical

4

life of our snowplows) rolling average of the  aggregate snowfall levels  in 66 cities in 26  snowbelt states
across the Northeast, East, Midwest  and  Western United  States where we monitor snowfall levels from
1980 to 2010. As the chart indicates, since 1982 aggregate snowfall  levels  in any  given rolling eight-year
period have been fairly consistent, ranging  from 2,742 to 3,346 inches.

Snowfall in Snowbelt States (inches)
(for October 1 through March 31)

5,000

4,000

3,000

2,000

1,000

-

'79

'81

'83

'85

'87

'89

'91

'93

'95

'97

'99

'01

'03

'05

Annual Snowfall

8-year average annual snowfall

'09
'07
26FEB201121074059

Note:The 8-year rolling average snowfall is not presented  prior to 1982 for purposes of the calculation due to lack of snowfall

data prior to 1975. Snowfall data in this chart is not adjusted for  snowfall outside of the 66 cities in the 26 states reflected.

Source: National Oceanic and Atmospheric Administration’s  National Weather Service.

The demand for snow and ice control equipment can  also be influenced  by general economic
conditions in the United States, as well as  local economic  conditions in the  snowbelt regions in North
America. In stronger economic conditions, our end-users may choose  to  replace  or upgrade existing
equipment before its useful life has ended, while in weak economic conditions,  our end-users  may seek
to extend the useful life of equipment,  thereby  increasing  the sales of parts and  accessories. However,
since snow and ice control management is  a non-discretionary service necessary to ensure public safety
and continued personal and commercial mobility  in populated areas  that receive snowfall, end-users
cannot extend the useful life of snow and  ice  control  equipment indefinitely and must replace
equipment that has become too worn, unsafe  or unreliable, regardless of  economic conditions.

Sales of parts and accessories for 2009 and 2010, respectively, were approximately 44.5% and
34.4% higher than average annual parts and accessories sales over the preceding ten years, which
management believes is largely a result  of  the deferral  of  new  equipment  purchases  due  to  the recent
economic downturn. Although sales of  snow and ice control  units  increased in 2010  as compared  to
2009, management believes that absent the  recent  economic downturn, equipment sales in 2009 and
2010 would have been considerably higher due to the high levels of  snowfall during these years, as
equipment unit sales in 2009 and 2010  remained below the ten-year average, while  snowfall levels in
2009 and 2010 were considerably above  the ten-year average. Management believes this  deferral of new
equipment purchases could result in an  elevated multi-year replacement cycle as  the economy  recovers.

Long-term growth in the overall snow and ice control equipment market also results from
geographic expansion of developed areas  in the snowbelt regions of  North  America, as well  as

5

consumer demand for technological enhancements  in snow and ice control equipment and related  parts
and accessories that improves efficiency and reliability. Continued  construction  in the snowbelt  regions
in North America increases the aggregate area  requiring  snow and  ice removal,  thereby  growing  the
market for snow and ice control equipment.  In addition, the  development and  sale of more  reliable,
more efficient and more sophisticated  products have  contributed  to  an approximate  2% to 4% average
unit price increase in each of the past  five years.

Our Competitive Strengths

We  compete solely with other North  American manufacturers who do not  benefit from our
extensive distributor network, manufacturing efficiencies and depth and breadth of products. As the
market leader in snow and ice control  equipment for light trucks, we  enjoy a  set of competitive
advantages versus smaller equipment  providers,  which allows us to generate robust  cash flows in  all
snowfall environments and to support  continued investment  in our  products,  distribution capabilities
and brand regardless of annual volume  fluctuations. We  believe these advantages are rooted in  the
following competitive strengths and reinforces our industry leadership over time.

Exceptional Customer Loyalty and Brand  Equity. Our brands enjoy exceptional customer  loyalty and

brand equity in the snow and ice control  equipment industry with both end-users and distributors,
which  have been developed through over  50 years of superior  innovation,  productivity,  reliability and
support, consistently delivered season after season.  We  believe past brand experience, rather than price,
is the key factor impacting snowplow purchasing decisions.

Broadest and Most Innovative Product  Offering. We provide the industry’s broadest product offering

with a full range of snowplows, sand and salt spreaders and related parts and accessories. We believe
we maintain the industry’s largest and most advanced  in-house new  product development program,
historically introducing several new and  redesigned  products each year. Our broad  product offering and
commitment to new product development is essential to maintaining and  growing our leading market
share position as well as continuing to increase the profitability of our business.

Extensive North American Distributor Network. With over 720 direct distributors, we  benefit from

having the most extensive North American direct  distributor  network in  the industry, providing a
significant competitive advantage over  our peers.  Our distributors function not only as sales and
support agents (providing access to parts and service), but  also  as industry partners providing real-time
end-user information, such as retail inventory levels, changing consumer preferences or  desired
functionality enhancements, which we  use as the basis for our product  development  efforts.

Leader in Operational Efficiency. We believe we are a leader in operational efficiency in our

industry, resulting from our application of lean manufacturing principles and a highly variable  cost
structure. By utilizing lean principles, we  are  able to adjust production levels  easily to meet fluctuating
demand, while controlling costs in slower  periods.  This  operational efficiency is supplemented by our
highly variable cost structure, driven  in part by our access  to  a sizable temporary  workforce (comprising
approximately 10-15% of our total workforce),  which we can  quickly adjust, as needed. These
manufacturing efficiencies enable us  to  respond  rapidly  to  urgent customer demand during times of
sudden and unpredictable snowfalls, allowing us to provide exceptional service to our existing customer
base and  capture new customers from  competitors that  we believe  cannot service their customers’ needs
with the same speed and reliability.

Strong Cash Flow Generation. We are able to generate significant cash flow  as a result  of relatively

consistent high profitability, low capital spending  requirements and predictable  timing of our working
capital requirements. Our cash flow results will also benefit  substantially from  approximately
$18 million of annual tax-deductible intangible  and  goodwill  expense  over the next nine  years,  which
has the impact of reducing our corporate taxes  owed by approximately  $6.7 million on an annual  basis

6

during this period, in the event we have  sufficient taxable income to utilize  such benefit. Our significant
cash flow has allowed us to reinvest in our business, pay down long  term debt, and  pay substantial
dividends on a pro rata basis to our  stockholders.

Experienced Management Team. We believe our business benefits from an exceptional management
team that is responsible for establishing  our leadership in the  snow and  ice control equipment  industry
for light trucks. Our senior management  team, consisting  of  four  officers, has an average  of
approximately 20 years of weather-related industry experience and an average  of over nine years with
our  company. James Janik, our President and  Chief  Executive Officer,  has been with us for  over
18 years and in his current role since 2000,  and  through his  strategic vision, we have been  able to
expand our distributor network and grow  our market leading position.

Our Business Strategy

Our business strategy is to capitalize on  our  competitive  strengths to maximize  cash flow to pay
dividends, reduce indebtedness and reinvest in  our business to create stockholder value. The building
blocks  of our strategy are:

Continuous Product Innovation. We believe new product innovation is  critical  to  maintaining and
growing our market-leading position in the  snow and ice control  equipment  industry.  We will continue
to focus  on developing innovative solutions to increase productivity,  ease of use,  reliability, durability
and serviceability of our products and on incorporating lean  manufacturing  concepts into our product
development process, which has allowed  us to reduce the  overall cost of development  and, more
importantly, to reduce our time-to-market by  nearly one-half.

Distributor Network Optimization. We will continually seek opportunities to continue to expand our

extensive distribution network by adding high-quality, well-capitalized distributors in select geographic
areas and by cross-selling our industry-leading brands within  our distribution network to ensure we
maximize our ability to generate revenue while protecting our industry leading reputation, customer
loyalty and brands. We will also focus on  optimizing  this network by providing in-depth training,
valuable distributor support and attractive  promotional and  incentive opportunities.  As a result of these
efforts, we believe a majority of our  distributors choose to sell  our products exclusively.  We  believe this
sizable high quality network is unique in the industry, providing us  with valuable insight into purchasing
trends  and customer preferences, and  would be very  difficult  to  replicate.

Aggressive Asset Management and Profit Focus. We will continue to aggressively manage  our  assets

in order to maximize our cash flow generation despite  seasonal and annual variability in snowfall levels.
We  believe our ability is unique in our industry and  enables  us to achieve attractive margins  in all
snowfall environments. Key elements of  our asset management and profit focus strategies include:

(cid:127) employment of a highly variable cost structure, which allows us to quickly adjust costs in

response to real-time changes in demand;

(cid:127) use of enterprise-wide lean principles, which  allow us  to  easily adjust production levels up or

down to meet demand;

(cid:127) implementation of a pre-season order program, which  incentivizes distributors to place orders

prior to the retail selling season and thereby enables us  to  more efficiently utilize our assets; and

(cid:127) development of a vertically integrated  business model, which we believe provides us cost

advantages over our competition.

7

Additionally, although modest, our capital expenditure requirements and  operating expenses  can
be temporarily reduced in response to anticipated  or actual  lower sales  in a  particular  year  to  maximize
cash flow.

Flexible, Lean Enterprise Platform. We will continue to utilize lean principles to maximize the

flexibility, efficiency and productivity of  our manufacturing operations while reducing the associated
costs, enabling us to increase distributor  and  end-user  satisfaction. For example, in an environment
where  shorter lead times and near-perfect order  fulfillment are important to our distributors, we
believe our lean processes have helped  us  to improve our shipping performance and build a reputation
for providing industry leading shipping performance. In 2010, we fulfilled 96.1% of  our orders on or
before the requested ship date, without  error in content,  packaging or delivery, as compared to 98.2%
in 2009 and 81.5% in 2008. In January  2009, we opened a sourcing office in China, which we  expect to
become  our central focus for specific component purchases and provide a majority of our procurement
cost savings in the future.

Our Growth Opportunities

Increase Our Industry Leading Market  Share. We plan to leverage our industry leading  position,

distribution network and new product  innovation  capabilities  to  capture  market  share in  the North
American snow and ice control equipment market, focusing our primary efforts on increasing
penetration in those North American markets  where we believe our overall market share is less than
50%. We also plan to continue growing our  presence in  the snow  and ice control equipment market
outside of North America, particularly  in  Asia and Europe, which we believe  could  provide significant
growth opportunities in the future.

Opportunistically Seek New Products and New  Markets. We will consider external growth

opportunities within the snow and ice control industry and other equipment or component  markets.  We
plan  to continue to evaluate acquisition opportunities within our  industry that can help us expand our
distribution reach, enhance our technology and  as a consequence improve the breadth and  depth of our
product  lines. We also consider diversification  opportunities in adjacent markets that complement our
business model and could offer us the ability  to  leverage  our core competencies to create  stockholder
value.

Employees

As of December 31, 2010, we employed approximately  450 employees on a full-time  basis. None  of

our  employees are represented by a union and we  are not party to any collective bargaining
agreements.

Other Information

We  were formed as a Delaware corporation in  2004. We maintain a website with the address
www.douglasdynamics.com. We are not  including the information contained on our website  as part of,
or incorporating it by reference into, this  report. We make  available  free of charge (other than  an
investor’s own Internet access charges)  through our website  our Annual Report  on Form 10-K,
quarterly reports on Form 10-Q and current reports on Form  8-K, and amendments to these reports, as
soon as reasonably practicable after we electronically  file such material with, or furnish such material
to, the Securities and Exchange Commission (‘‘SEC’’).

8

Item 1A. Risk Factors

Our results of operations depend primarily  on  the level, timing and location  of snowfall.  As  a result,  a decline
in  snowfall levels in multiple regions for  an extended time could  cause our results of  operations to  decline and
adversely affect our ability to pay dividends.

As a manufacturer of snow and ice control equipment for  light trucks, and related parts and
accessories, our sales depend primarily  on the level,  timing and location of snowfall in the  regions in
which  we offer our products. A low level or lack of  snowfall  in any given year in any of the snowbelt
regions in North America (primarily  the  Midwest,  East  and Northeast regions of the United States as
well as all provinces of Canada) will likely cause sales of our products to  decline  in such  year as well as
the subsequent year, which in turn may adversely  affect our  results of operations and  ability to pay
dividends. See ‘‘Management’s Discussion  and  Analysis of Financial Condition  and Results of
Operations—Seasonality and Year-to-Year Variability.’’ A  sustained period of reduced snowfall  events
in one or more of the geographic regions  in which we  offer our  products could cause our results of
operations to decline and adversely affect  our ability  to  pay dividends.

The year-to-year variability of our business  can cause our  results of operations and financial condition to be
materially different from year-to-year; whereas the seasonality  of our business can cause  our  results of
operations and financial condition to be materially different from  quarter-to-quarter.

Because our business depends on the level, timing and location  of snowfall, our results of
operations vary from year-to-year. Additionally, because the annual  snow  season  typically only runs
from October 1 through March 31, our  distributors typically  purchase our products during the second
and third quarters. As a result, we operate  in a seasonal business. We not only experience seasonality in
our  sales, but also experience seasonality  in  our  working capital needs.  Consequently, our results  of
operations and financial condition can vary from year-to-year, as well as from  quarter-to-quarter, which
could affect our ability to pay dividends. If  we are unable to  effectively manage the seasonality and
year-to-year variability of our business, our results of operations, financial condition and ability to pay
dividends may suffer.

If economic conditions in the United States continue  to remain weak or deteriorate further, our results of
operations, financial condition and ability  to  pay  dividends may  be adversely  affected.

Historically, demand for snow and ice control equipment for light  trucks has been influenced by

general economic conditions in the United  States, as well as local  economic conditions  in the snowbelt
regions in North America. During the last  few years, economic  conditions throughout  the United  States
have been extremely weak, and may  not  improve in the foreseeable future. Weakened  economic
conditions may cause our end-users to  delay  purchases of replacement snow and ice control equipment
and instead repair their existing equipment, leading  to  a decrease in  our sales  of  new equipment.
Weakened economic conditions may  also  cause  our  end-users  to  delay their purchases of new light
trucks. Because our end-users tend to  purchase new  snow and ice control equipment  concurrent  with
their purchase of new light trucks, their delay in purchasing new light trucks can also result in the
deferral of their purchases of new snow and ice control equipment. The deferral of new  equipment
purchases during periods of weak economic  conditions may negatively affect our results of operations,
financial condition and ability to pay  dividends.

Weakened economic conditions may  also  cause  our  end-users  to  consider price  more carefully in
selecting new snow and ice control equipment. Historically, considerations of  quality and service have
outweighed considerations of price, but  in a  weak economy,  price may become a more important
factor. Any refocus away from quality in favor  of cheaper  equipment could cause end-users to shift
away from our products to less expensive  competitor products, or to shift  away from our more

9

profitable products to our less profitable products, which  in turn would  adversely affect our results of
operations and our ability to pay dividends.

Our failure to maintain good relationships with  our  distributors,  the loss or  consolidation  of  our distributor
base or the actions or inactions of our distributors could have  an adverse effect  on our results of  operations
and our ability to pay dividends.

We  depend on a network of truck equipment distributors to sell, install and service our products.
Nearly all of these sales and service relationships are at will, and less than 1% of our distributors have
agreed not to offer products that compete  with  our products. As a result,  almost all of our distributors
could discontinue the sale and service  of  our products at any time, and those distributors that primarily
sell our products may choose to sell  competing  products at  any time. Further, difficult economic or
other circumstances could cause any of our distributors to discontinue their businesses. Moreover, if
our  distributor base were to consolidate or if any of our distributors were to discontinue their business,
competition for the business of fewer distributors would intensify. If we do not maintain good
relationships with our distributors, or  if  we do not provide product offerings and  pricing that meet  the
needs of our distributors, we could lose  a substantial amount  of  our distributor base. A loss of a
substantial portion of our distributor  base  could cause our  sales  to  decline  significantly,  which would
have an adverse effect on our results  of operations and ability to pay dividends.

In addition, our distributors may not  provide timely or adequate service to our end-users. If this

occurs, our brand identity and reputation may be damaged, which  would have an  adverse  effect  on our
results of operations and ability to pay  dividends.

Lack of available financing options for our  end-users or distributors may adversely affect  our sales volumes.

Our end-user base is highly concentrated  among professional  snowplowers, who comprise  over

50% of our end-users, many of whom  are  individual landscapers who  remove snow during the  winter
and landscape during the rest of the year,  rather than  large, well-capitalized corporations. These
end-users often depend upon credit to  purchase our products. If credit is unavailable on favorable
terms or at all, our end-users may not be able to purchase our products from our distributors, which
would in turn reduce sales and adversely affect  our  results of operations and ability to pay dividends.

In addition, because our distributors, like our end-users, rely on credit  to  purchase  our products, if

our  distributors are not able to obtain  credit, or access credit  on favorable terms, we may experience
delays in payment or nonpayment for delivered products. Further, if  our distributors  are unable to
obtain credit or access credit on favorable terms, they could experience financial difficulties  or
bankruptcy and cease purchases of our products altogether. Thus,  if financing  is unavailable  on
favorable terms or at all, our results of  operations and ability to pay dividends would be adversely
affected.

The price of steel, a commodity necessary  to  manufacture our products, is highly  variable.  If the  price of steel
increases, our gross margins could decline.

Steel is a significant raw material used to manufacture  our products. During 2008, 2009 and  2010,

our  steel purchases were approximately 15%, 18%  and 13%  of  our revenue,  respectively. The steel
industry is highly cyclical in nature, and  steel prices have been volatile in recent years and may remain
volatile in the future. Steel prices are  influenced by numerous factors beyond our control, including
general economic conditions domestically and internationally, the availability of raw  materials,
competition, labor costs, freight and transportation costs, production costs, import  duties and other
trade restrictions. Steel prices are volatile and may increase  as a  result of increased demand from  the
automobile and consumer durable sectors. If the price  of steel  increases, our variable  costs may
increase. We may not be able to mitigate  these  increased costs through the  implementation of

10

permanent price increases or temporary invoice surcharges, especially if economic  conditions remain
weak and our distributors and end-users  become more price  sensitive. If we are  unable to successfully
mitigate such cost increases in the future, our  gross margins could decline.

We depend on outside suppliers who may  be unable  to meet  our  volume and quality requirements, and  we may
be unable to obtain alternative sources.

We  purchase certain components essential to our snowplows and sand  and  salt spreaders from
outside suppliers, including off-shore sources. Most of our key supply  arrangements can be discontinued
at any time. A supplier may encounter  delays in the  production and delivery  of  such products and
components or may supply us with products and  components  that do not meet our quality, quantity or
cost requirements. Additionally, a supplier may  be  forced  to discontinue operations.  Any
discontinuation or  interruption in the  availability  of quality products and  components from one or  more
of our suppliers may result in increased production  costs, delays in the delivery  of our  products and lost
end-user sales, which could have an adverse effect on  our  business and financial condition.

In addition, we have begun to increase  the number  of  our  off-shore suppliers. Our increased
reliance on off-shore sourcing may cause  our business to be more susceptible to the  impact  of natural
disasters, war and other factors that  may  disrupt  the transportation systems or shipping lines used by
our  suppliers, a weakening of the dollar  over an extended  period  of  time and other uncontrollable
factors such as changes in foreign regulation or economic conditions. In addition, reliance on  off-shore
suppliers may make it more difficult  for us to respond  to  sudden changes  in demand because  of the
longer lead time to obtain components  from off-shore sources. We  may be  unable to mitigate this risk
by stocking sufficient materials to satisfy  any sudden or  prolonged surges in demand  for our products.
If we  cannot satisfy demand for our  products in a timely manner,  our sales could suffer as distributors
can cancel purchase orders without penalty  until shipment.

We do not sell our products under long-term  purchase  contracts,  and  sales of our products are significantly
impacted by factors outside of our control;  therefore, our ability to estimate  demand  is limited.

We  do not enter into long-term purchase contracts with our  distributors and the purchase orders

we receive may be cancelled without penalty until shipment. Therefore, our  ability to accurately predict
future demand for our products is limited.  Nonetheless, we  attempt  to  estimate demand  for our
products for purposes of planning our  annual production levels and our  long-term product development
and new product introductions. We base  our estimates of demand  on our own market assessment,
snowfall figures, quarterly field inventory  surveys and regular communications with our distributors.
Because wide fluctuations in the level,  timing and  location of  snowfall, economic conditions and other
factors may occur, each of which is out of  our control, our  estimates of  demand  may not be accurate.
Underestimating demand could result in  procuring  an insufficient  amount  of  materials necessary for  the
production of our products, which may result in increased production costs, delays in  product delivery,
missed sale opportunities and a decrease  in  customer satisfaction.  Overestimating demand  could  result
in the procurement of excessive supplies, which could result  in increased  inventory and  associated
carrying  costs.

If we are unable to enforce, maintain or  continue to build our intellectual  property portfolio, or if others
invalidate our intellectual property rights,  our competitive position may be harmed.

We  rely  on a combination of patents, trade  secrets and trademarks to protect certain of the

proprietary aspects of our business and  technology. We hold approximately 20 U.S. registered
trademarks (including the trademarks WESTERN(cid:3), FISHER(cid:3) and BLIZZARD(cid:3)), 5 Canadian
registered trademarks, 28 U.S. issued  patents and 15  Canadian patents. Although we  work diligently to
protect our intellectual property rights,  monitoring the unauthorized use of our intellectual  property is
difficult, and the steps we have taken  may not prevent unauthorized use by others.  In  addition, in the

11

event a third party challenges the validity  of our intellectual property rights, a court  may determine that
our  intellectual property rights may not  be valid or  enforceable.  An adverse determination with respect
to our intellectual property rights may  harm our  business prospects and reputation. Third parties may
design around our patents or may independently develop technology  similar  to  our  trade secrets. The
failure to adequately build, maintain  and  enforce  our  intellectual property portfolio could impair the
strength of our technology and our brands, and harm our competitive position. Although the Company
has no reason to believe that its intellectual property rights  are  vulnerable, previously undiscovered
intellectual property could be used to invalidate our rights.

If we are unable to develop new products  or  improve upon our existing products  on a  timely basis, it  could
have an adverse effect on our business  and financial condition.

We  believe that our future success depends, in part, on our ability  to  develop on a timely basis

new technologically advanced products  or improve  upon our existing  products in innovative ways that
meet or exceed our competitors’ product  offerings.  Continuous  product innovation ensures that our
consumers have access to the latest products and features when  they  consider buying snow and ice
control equipment. Maintaining our market position  will  require us  to  continue to invest in  research
and development and sales and marketing. Product development requires significant financial,
technological and other resources. We may be unsuccessful in  making the technological advances
necessary to develop new products or  improve  our existing products  to  maintain  our market position.
Industry standards, end-user expectations  or other products  may emerge that could render one or  more
of our products less desirable or obsolete. If any of these events occur,  it could cause decreases in
sales, a failure to realize premium pricing  and an adverse effect on our business and financial
condition.

We face competition from other companies  in our industry, and  if we are  unable  to compete effectively with
these  companies, it could have an adverse  effect  on our sales and profitability. Price competition among our
distributors could negatively affect our  market  share.

We  primarily compete with regional manufacturers of snow  and ice  control  equipment for  light
trucks. While we are the most geographically  diverse  company in our  industry, we may face increasing
competition in the markets in which we operate.  In  saturated  markets, price competition may lead to a
decrease in our market share or a compression of our margins, both of which  would affect  our
profitability. Moreover, current or future  competitors  may grow their market share and develop
superior service and may have or may  develop greater financial  resources,  lower costs,  superior
technology or more favorable operating  conditions than we maintain. As a result, competitive  pressures
we face may cause price reductions for  our products,  which would  affect our profitability  or result in
decreased sales and operating income.  Additionally, saturation  of  the markets in  which we  compete or
channel  conflicts among our brands and  shifts in consumer preferences  may increase these competitive
pressures or may result in increased competition among our distributors and affect  our sales and
profitability. In addition, price competition  among  the distributors  that sell  our  products could lead to
significant margin erosion among our  distributors, which  could in turn result  in compressed margins or
loss of market share for us. Management  believes  that  after us, the  next largest  competitors in the
market for snow and ice control equipment  for light trucks are BOSS and Meyer, respectively, and
accordingly represent our primary competitors  for market share.

We are subject to complex laws and regulations, including  environmental  and safety  regulations, that  can
adversely affect the cost, manner or feasibility of doing business.

Our operations are subject to certain federal, state and  local laws and regulations relating  to,
among other things, the generation, storage, handling, emission,  transportation, disposal and  discharge
of hazardous and non-hazardous substances and materials into the environment, the manufacturing of

12

motor vehicle accessories and employee  health  and  safety.  We cannot be certain that existing and
future laws and regulations and their  interpretations will not harm our business or  financial  condition.
We  currently make and may be required  to  make  large and unanticipated capital expenditures to
comply  with environmental and other regulations, such as:

(cid:127) Applicable motor vehicle safety standards  established by the National Highway Traffic Safety

Administration;

(cid:127) Reclamation and remediation and  other environmental protection;  and

(cid:127) Standards for workplace safety established by  the Occupational Safety and Health

Administration.

While we monitor our compliance with applicable laws and regulations  and attempt to budget  for

anticipated costs associated with compliance,  we cannot  predict the future cost of such compliance.
While in the current period the amount expended was  insignificant, we could incur material expenses in
the future in the event of future legislation changes or  unforeseen  events, such  as a workplace accident
or environmental discharge, or if we otherwise  discover  we are in non-compliance with an  applicable
regulation. In addition, under these laws and regulations, we could be liable for:

(cid:127) Product liability claims;

(cid:127) Personal injuries;

(cid:127) Investigation and remediation of environmental  contamination and other governmental  sanctions

such as fines and penalties; and

(cid:127) Other  environmental damages.

Our operations could be significantly  delayed  or curtailed and our costs of  operations could
significantly increase as a result of regulatory requirements, restrictions or claims. We are unable  to
predict the ultimate cost of compliance with  these requirements or their  effect on our operations.

Financial market conditions have had a  negative  impact on  the  return on plan assets for our pension plans,
which may require additional funding and negatively  impact  our  cash flows.

Our pension expense and required contributions  to  our  pension plan are  directly  affected by the
value of plan assets, the projected rate  of return on plan assets, the actual  rate of return  on plan assets
and the actuarial assumptions we use  to  measure the defined  benefit  pension plan  obligations. Due  to
the recent significant financial market  downturn, the funded status of our pension plans has declined.
As of December 31, 2010, our pension  plans were underfunded by  approximately $10.8  million.  In
2010, contributions to our defined benefit pension  plans were approximately $0.9 million. If  plan assets
continue to perform below expectations, future pension expense  and funding obligations will increase,
which  would have a negative impact on  our cash flows.  Moreover, under the  Pension Protection  Act of
2006, it is possible that continued losses of  asset values  may necessitate accelerated funding of our
pension plans in the future to meet minimum federal government requirements.

The statements regarding our industry, market positions and market  share in this filing are based on our
management’s estimates and assumptions. While we believe such statements are  reasonable,  such  statements
have not been independently verified.

Information contained in this Annual  Report on Form 10-K  concerning the  snow and ice control
equipment industry for light trucks, our general  expectations  concerning  this industry  and our market
positions and other market share data  regarding the industry are  based on  estimates our management
prepared using end-user surveys, anecdotal data from our distributors and distributors that carry our
competitors’ products, our results of operations and management’s past experience, and  on assumptions

13

made, based on our management’s knowledge of this  industry,  all of which we believe to be reasonable.
These estimates and assumptions are  inherently subject to uncertainties, especially  given the
year-to-year variability of snowfall and  the difficulty of obtaining precise information about  our
competitors, and may prove to be inaccurate. In addition,  we  have not independently verified the
information from any third-party source and thus cannot  guarantee  its accuracy  or completeness,
although management also believes such  information to be reasonable. Our actual operating results
may vary significantly if our estimates and  outlook concerning  the industry, snowfall patterns, our
market positions or our market shares  turn  out to be incorrect.

We are subject to product liability claims,  product  quality issues, and other litigation from time to time that
could adversely affect our operating results  or financial condition.

The manufacture, sale and usage of our products expose us to a  risk  of  product liability claims. If

our  products are defective or used incorrectly by our end-users, injury may result, giving rise to product
liability claims against us. If a product liability claim or series of claims  is brought against us for
uninsured liabilities or in excess of our insurance coverage, and it is ultimately determined that we are
liable, our business and financial condition could suffer. Any  losses  that we may  suffer from any
liability claims, and the effect that any  product liability litigation  may have upon the reputation  and
marketability of our products, may divert management’s attention from  other  matters and may have  a
negative impact on our business and operating  results. Additionally, we could  experience  a material
design or manufacturing failure in our  products, a quality  system failure or other safety issues, or
heightened regulatory scrutiny that could  warrant a recall of some  of  our products.  A recall  of  some of
our  products could also result in increased  product liability claims. Any of these issues could also  result
in loss of market share, reduced sales, and higher  warranty expense.

We are heavily dependent on our Chief  Executive Officer  and management team.

Our continued success depends on the  retention, recruitment and continued  contributions of key
management, finance, sale and marketing personnel, some of whom  could be difficult to replace.  Our
success is largely dependent upon our  senior management team,  led by  our  Chief Executive Officer  and
other key managers. The loss of any  one or more of  such persons could have  an adverse effect on  our
business and financial condition.

Our indebtedness could adversely affect our operations, including our ability to  perform our obligations and
pay dividends.

As of December 31, 2010, we had approximately $121  million of senior  secured indebtedness  and

$60 million of borrowing availability under our revolving credit  facility. We may  also be able to incur
substantial indebtedness in the future, including senior indebtedness, which may or  may not be secured.

Our indebtedness could have important consequences, including the  following:

(cid:127) We could have difficulty satisfying  our  debt  obligations, and if  we fail to comply with these

requirements, an event of default could result;

(cid:127) We may be required to dedicate a  substantial portion of our  cash flow from operations to

required payments on indebtedness, thereby reducing the cash flow available to pay dividends or
fund working capital, capital expenditures  and other general  corporate activities;

(cid:127) Covenants relating to our indebtedness may  restrict our ability to make distributions to our

stockholders;

(cid:127) Covenants relating to our indebtedness may  limit  our  ability to obtain  additional financing for

working capital, capital expenditures and other general  corporate activities, which  may limit our
flexibility in planning for, or reacting to, changes  in our business and the industry in  which we
operate;

(cid:127) We may be more vulnerable to general adverse  economic and  industry conditions;

14

(cid:127) We may be placed at a competitive disadvantage compared to our competitors with less debt;

and

(cid:127) We may have difficulty repaying or refinancing our obligations under our senior credit facilities

on their respective maturity dates.

If any of these consequences occur, our financial  condition,  results of operations and ability to pay

dividends could be adversely affected. This, in  turn,  could negatively affect the market price of  our
common stock, and we may need to  undertake  alternative financing plans, such as refinancing or
restructuring our debt, selling assets, reducing or delaying  capital investments or  seeking to raise
additional capital. We cannot assure you  that any refinancing would be possible,  that  any assets could
be sold, or, if sold, of the timing of the sales and the amount of  proceeds that may be realized from
those sales, or that additional financing could be obtained  on acceptable terms, if at all.

Our variable rate indebtedness subjects  us to interest rate  risk, which could cause our debt  service obligations
to increase significantly and could impose  adverse consequences.

Our term loan and any revolving borrowings  under our senior credit facilities, are at variable rates
of interest and expose us to interest rate risk. In  addition, the  interest  rate on any revolving borrowings
is subject to an increase in the interest rate if  the average  daily availability under our  revolving credit
facility falls below a certain threshold.  If interest  rates  increase, our debt service obligations on  the
variable rate indebtedness would increase even  though the amount borrowed  remained the  same, and
our  net income and cash flows would  correspondingly decrease.

Our senior credit facilities impose restrictions on  us, which may also  prevent us  from  capitalizing on business
opportunities and taking certain corporate actions. One of these facilities also  includes  minimum availability
requirements, which if unsatisfied, could  result in liquidity events that may jeopardize  our  business.

Our senior credit facilities contain, and future debt instruments  to  which we  may become subject

may contain, covenants that limit our ability to engage in activities  that could  otherwise benefit our
company, including restrictions on our ability to:

(cid:127) incur, assume or permit to exist additional indebtedness  or  contingent obligations;

(cid:127) incur liens and engage in sale and  leaseback transactions;

(cid:127) make loans and investments in excess of agreed upon amounts;

(cid:127) declare dividends, make payments or redeem or  repurchase capital stock in  excess of agreed

upon amounts and subject to certain other limitations;

(cid:127) engage in mergers, acquisitions and other business combinations;

(cid:127) prepay, redeem or purchase certain indebtedness or amend  or alter the terms  of our

indebtedness;

(cid:127) sell assets;

(cid:127) transact with affiliates or our stockholders; and

(cid:127) alter the business that we conduct.

Our revolving credit facility also includes  limitations on capital expenditures and  requires us to

maintain at least $6 million of borrowing  availability. Failure to maintain such  availability would
constitute a ‘‘liquidity event’’ under our revolving credit facility,  and as a result we would be required
to comply with a fixed charge coverage ratio  test. In addition, if  such a liquidity event (or an event of
default) occurs and is continuing, subject to certain  limited  cure rights, all proceeds  of  our  accounts
receivable and other collateral will be  applied  to  reduce obligations under our revolving  credit facility,

15

jeopardizing our ability to meet other obligations. Our ability to comply  with the covenants contained
in our senior credit facilities or in the agreements governing  our future  indebtedness, and our  ability to
avoid liquidity events, may be affected  by events, or our future  performance,  which are  subject to
factors beyond our control, including  prevailing  economic, financial,  industry and weather conditions,
such as the level, timing and location of  snowfall and general  economic conditions in the snowbelt
regions of North America. A failure to comply with  these  covenants could result in a default  under our
senior credit facilities, which could prevent us  from paying dividends, borrowing additional  amounts  and
using proceeds of our inventory and accounts receivable, and also permit  the lenders to accelerate  the
payment of such debt. If any of our debt is accelerated or  if a liquidity  event (or event of default)
occurs that results in collateral proceeds  being applied to reduce  such debt, we may  not  have sufficient
funds  available to repay such debt and our other obligations, in which  case, our  business  could  be
halted  and such lenders could proceed  against any  collateral securing that debt. Further, if  the lenders
accelerate the payment of the indebtedness  under our senior credit  facilities, our assets may  not  be
sufficient to repay in full the indebtedness under  our  senior  credit facilities and our other indebtedness,
if any. We cannot  assure you that these covenants will not adversely affect our ability to finance our
future operations or capital needs to  pursue available business opportunities  or react to changes in  our
business and the industry in which we operate.

The closure of our Johnson City, Tennessee  manufacturing facility may entail risks to our business.

As part of our lean manufacturing strategy  to  lower our fixed costs, we closed our Johnson City,
Tennessee manufacturing facility in the third quarter ending September 30,  2010 and  thereby  reduced
our  manufacturing facilities from three to two. In connection  with this closure, we relocated  our
Johnson City operations and equipment into our  remaining  two facilities.  We cannot assure  you that  we
will realize contemplated cost savings from  the closure  of this facility.  In  addition, there may be risks
associated with this closure for which we  are unprepared,  such as  labor and  employment litigation,
difficulties implementing a smooth transition and the possibility that this closure  leaves us  with
insufficient manufacturing capacity. It  is therefore possible that our business could be negatively
affected by the closure of this facility.

Our principal stockholders hold a significant portion of our common stock and  may have different interests
than us or you in the future.

As of December 31, 2010, our principal stockholders had the right  to  vote  or direct  the vote of

approximately 46% of our voting power. In  light of their voting power, our principal stockholders will
for the foreseeable future be able to  influence the election and removal  of our directors  and influence
our  corporate and management policies, including virtually all matters requiring stockholder  approval,
such as potential mergers or acquisitions,  asset  sales and other  significant corporate transactions. This
concentration of ownership may delay or  deter  possible changes in control of our company.  We cannot
assure you that the interests of our principal stockholders will coincide with the interests of  our other
holders  of common stock.

Provisions of Delaware law and our charter documents could  delay or prevent an acquisition of us,  even if the
acquisition would be beneficial to you.

Provisions in our certificate of incorporation and bylaws  may have the  effect of delaying  or

preventing a change of control or changes  in our management.  These  provisions include:

(cid:127) the absence of cumulative voting in  the election of our directors, which  means that the holders

of a majority of our common stock may elect all  of  the directors  standing for  election;

16

(cid:127) the ability of our Board of Directors  to  issue preferred  stock with voting rights or  with rights
senior to those of our common stock without  any  further vote or action by the holders  of  our
common stock;

(cid:127) the division of our Board of Directors into three  separate  classes serving staggered three-year

terms;

(cid:127) the ability of our stockholders to remove  our  directors is  limited  to  cause  and only by the  vote

of at least 662/3% of the outstanding shares  of  our common stock;

(cid:127) the prohibition on our stockholders from  acting  by  written  consent  and  calling special  meetings;

(cid:127) the requirement that our stockholders  provide advance notice when  nominating our directors  or
proposing business to be considered by  the stockholders at  an annual  meeting of stockholders;
and

(cid:127) the requirement that our stockholders  must obtain  a 662/3% vote to amend or repeal certain

provisions of our certificate of incorporation.

We  are also subject to Section 203 of the  Delaware General  Corporation Law, which, subject to

certain exceptions, prohibits us from engaging  in any business  combination with any interested
stockholder, as defined in that section, for a  period of three  years  following the date on which that
stockholder became an interested stockholder. This provision, together  with the provisions discussed
above, could also make it more difficult for you  and our other  stockholders to elect directors and take
other corporate actions, and could limit the price  that investors  might be willing  to  pay in the  future
for shares of our common stock.

If we are unable to assess favorably the  effectiveness of  our internal control over financial reporting,  or if our
independent registered public accounting firm is unable to  provide  an unqualified  attestation report on  our
internal controls, our stock price could  be  adversely affected.

Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002  and the related rules adopted by the

SEC and the Public Company Accounting  Oversight Board,  beginning with our Annual Report on
Form 10-K for the year ending December  31, 2011, our management will  be  required to report  on, and
our  independent registered public accounting firm  to  attest to, the effectiveness of our internal control
over financial reporting. We may encounter problems or delays in completing the implementation  of
any changes necessary to make a favorable  assessment of our internal control over  financial reporting.
In addition, in connection with the attestation process  by our  independent registered public accounting
firm, we may encounter problems or delays in completing the implementation  of any  requested
improvements and receiving a favorable  attestation. If we cannot timely and favorably  assess the
effectiveness of our internal control over  financial reporting,  or if our  independent  registered public
accounting firm is unable to provide  an  unqualified attestation report  on our internal  control  over
financial reporting, investor confidence and our stock price  could decline.

Our dividend policy may limit our ability  to  pursue growth opportunities.

If we  continue to pay dividends at the current level  under our  dividend policy, we  may not retain  a

sufficient amount of cash to finance growth  opportunities, meet any large unanticipated  liquidity
requirements or fund our operations  in the event  of  a significant business  downturn. In addition,
because a significant portion of cash  available  will be distributed to holders of our common stock under
our  dividend policy, our ability to pursue any material  expansion of our business, including through
acquisitions, increased capital spending or other increases of our expenditures, will  depend  more than it
otherwise would on our ability to obtain third party  financing. We  cannot assure you that such
financing will be available to us at all, or at an acceptable  cost. If we are unable to take timely

17

advantage of growth opportunities, our  future  financial condition and competitive position  may be
harmed, which in turn may adversely affect the  market  price of our common stock.

Item 1B. Unresolved Staff Comments

Not applicable.

Item 2. Properties

We  are headquartered in Milwaukee,  WI and currently have manufacturing facilities in  Milwaukee,

WI, and Rockland, ME. We closed our  Johnson City, TN facility  in August 2010, and are currently
holding it for sale. In January 2009, we opened a sourcing  office in  China. We operate as  a single
segment.

Item 3. Legal Proceedings

In the ordinary course of business, we are engaged  in various  litigation primarily  including product

liability and intellectual property disputes.  However, management  does not believe  that  any current
litigation is material to our operations or  financial position.  In  addition, we are not currently party  to
any environmental-related claims or legal matters.

Item 4.

(Removed and Reserved)

Executive Officers of the Registrant

Our executive officers as of December 31, 2010  were as follows:

Name

Age

Position

James Janik . . . . . . . . . . .
Robert McCormick . . . . . .
Mark Adamson . . . . . . . .
Keith Hagelin . . . . . . . . . .

54 President and Chief Executive Officer; Director
50 Vice President, Chief Financial Officer,  Treasurer and Secretary
52 Vice President, Sales and Marketing
50 Vice President, Operations

James Janik has been serving as our President and Chief Executive Officer since 2000 and as a
director since 2004. Mr. Janik was General Manager  of our Western Products division from 1994 to
2000 and Vice President of Marketing and Sales from  1998 to 2000. Prior to joining us, Mr. Janik was
the Vice President of Marketing and Sales of Sunlite Plastics Inc.,  a custom extruder of thermoplastic
materials, for two years. During the 11 prior  years,  Mr. Janik held  a number of  key  marketing, sales
and production management positions  for John Deere  Company.

Robert McCormick has  been serving as our Vice President, Chief Financial  Officer  and Treasurer

since September 2004 and as our Secretary  since  May 2005. Mr. McCormick  served as our Assistant
Secretary from September 2004 to May 2005.  Prior to joining us, Mr. McCormick served as President
and Chief Executive Officer of Xymox Technology Inc. from 2001 to 2004. Prior to that,
Mr. McCormick served in various capacities in the  Newell Rubbermaid Corporation, including
President from 2000 to 2001 and Vice  President Group  Controller from 1997 to 2000. While
Mr. McCormick served as President,  he  was responsible for Newell’s Mirro /  Wearever Cookware, and
as Vice President Group Controller, he  was responsible for worldwide strategic and  financial
responsibilities for 12 company divisions  with sales of over two billion dollars.

Mark Adamson has  been serving as our Vice President,  Sales and Marketing since 2007.  Prior to

joining us, Mr. Adamson held numerous senior level  management positions with industry  leaders in the
grounds care industry, including John Deere Company from 1980 to 2002 and Gehl Corporation from
2002 to 2007. From 2003 to 2005, he was  the Manager, Regional Sales &  Distribution of Gehl
Company, directing the sales and marketing activities of certain sales field managers in  the

18

northeastern United States responsible  for Gehl product sales and rental., and  from 2005 to 2007,  he
was the Director, Training and Customer Support,  where he directed the aftermarket and training
activities of five departments and thirty-two  individuals responsible for  Gehl  and Mustang products
worldwide. From 1980 to 2002, Mr. Adamson  held  several senior level management positions with John
Deere Company.

Keith Hagelin has  been serving as our Vice President, Operations since 2009,  having previously

spent twelve years in progressive roles  with us, including Plant  Manager and General  Manager—
Rockland and most recently Vice President of Manufacturing from 2007 to  2009. Prior to joining
Douglas, Mr. Hagelin spent 13 years at  Raytheon Corporation in  various manufacturing, production
and new product development roles.

Executive officers are elected by, and  serve at the discretion of, the Board of  Directors. There are

no family relationships between any of  our directors or  executive officers.

19

PART II

Item 5. Market for Registrant’s Common Equity,  Related  Stockholder Matters  and Issuer Purchases

of Equity Securities

The Company’s common stock is listed, and  principally traded, on  the NYSE. The Company’s
symbol for its common stock is ‘‘PLOW.’’  The following table sets forth the range of  high and  low per
share sales prices of the Company’s common  stock and per share dividends for the periods indicated.
As the company was not listed until it  listed its common stock in the second quarter 2010  in connection
with the IPO, no market price data is available  for the first quarter of 2010  or any  periods  of  2009.

2010

Price Range

High

Low

Dividends

Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$16.84
13.00
12.54
—

$11.97
10.20
10.93
—

$0.20
0.18
—
—

At March 8, 2011, there were 33 record  holders of our Common  Stock.

In accordance with the Company’s dividend  policy, dividends  are declared and paid quarterly  at
the discretion of the board of directors. Additionally, special dividends may  be  declared  and paid  at the
discretion of the board of directors. The first quarterly dividend to common shareholders subsequent  to
IPO was made in the third quarter of 2010  for $0.1825 per share paid on September  30, 2010.
Additionally, the Company paid a $0.20  per  share quarterly dividend on December 31, 2010.

The  Company’s  credit  agreement  includes  a  number  of  covenants  that  require  the  Company  to

meet several distribution conditions in order for the Company  to  be  able  to  pay a dividend.
Additionally, the Company’s credit agreement provides distribution  limitations which could limit the
amount  the  Company  can  distribute.  Distribution  conditions  include  the  Company  maintaining  positive
net assets, maintaining a ‘‘leverage ratio’’, as defined  by the  credit agreement, less than 6.0:1.0 and
maintain  borrowing  availability  over  $12.0  million.  Distribution  limitations  apply  if  the  Company’s
adjusted EBITDA, as defined by the credit agreement  were to fall  below  $40.0 million.

20

Securities Authorized for Issuance under Equity  Compensation Plans

The following table sets forth information  with respect  to  compensation  plans under which equity

securities of the Company are authorized for issuance as  of  December  31, 2010.

Equity Compensation Plan Information

Number of securities
to be issued upon
the exercise of
outstanding options,
warrants and rights

Weighted-average
exercise price of
outstanding options,
warrants and rights

Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities  reflected
in the first column)

PLAN  CATEGORY

Equity compensation plans approved by

security holders:(1)
2010 Stock Incentive Plan . . . . . . . . . . . .
2004 Stock Incentive Plan . . . . . . . . . . . .
Equity compensation plans not approved by
security holders . . . . . . . . . . . . . . . . . . .

—
356,613

—

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

356,613

—
$4.21

—

$4.21

1,843,566
—

—

1,843,566

(1) Includes the Company’s 2010 Stock Incentive Plan and 2004 Stock Incentive  Plan,  both  of which

were approved by our stockholders prior to our IPO.

The following information in this Item 5  of this  Annual  Report  on Form  10-K is not deemed  to  be

‘‘soliciting material’’ or to be ‘‘filed’’ with the SEC or  subject to Regulation 14A  or 14C under the
Securities Exchange Act of 1934 or to the  liabilities  of Section 18  of the Securities Exchange Act of
1934, and will not be deemed to be incorporated by reference into any  filing  under the  Securities  Act
of 1933 or the Securities Exchange Act  of 1934, except  to  the extent we specifically  incorporate it by
reference into such a filing.

The graph set forth below compares  the cumulative  total stockholder return on  our common  stock
between May 11, 2010 (the date of our  initial public offering, or IPO) and December  31, 2010, with the
cumulative total return of The Dow Jones Industrial Average  and  Russell 2000  Index.  This graph
assumes the investment of $100 on May 11, 2010 in  our  common  stock at  our IPO offering price of

21

$11.25 per share, the Dow Jones Industrial Average  and  Russell 2000  Index,  and assumes  the
reinvestment of dividends.

s
r
a
l
l

o
D

150

140

130

120

110

100

90

80

70

60

50

5/5/2 0 1 0

5/3 1/2 0 1 0

6/3 0/2 0 1 0

7/3 1/2 0 1 0

8/3 1/2 0 1 0

9/3 0/2 0 1 0

1 0/3 1/2 0 1 0

1 1/3 0/2 0 1 0

1 2/3 1/2 0 1 0

PLOW

Dow Jones Industrial Average

Russell 2000

27FEB201100172413

We  did not sell any equity securities during 2010, in  offerings that were not  registered under the

Securities Act of 1933.

We  did not make any purchases of equity securities registered pursuant to Section 12 of the

Securities Exchange Act of 1934 during  the fourth quarter of 2010.

Item 6. Selected Consolidated Financial  Data

The following table sets forth our selected historical consolidated  financial  data  for the  periods  and

at the dates indicated. The selected historical consolidated financial data as of  December 31,  2008,
2009 and 2010 and for the three years  in the period ended December 31, 2010  are derived  from our
audited consolidated financial statements included at  Item 8.

The selected historical consolidated financial data for the years ended December 31, 2006 and

2007 are derived from our historical  financial statements not included in this Annual Report  on
Form 10-K.

22

The selected consolidated financial data presented  below  should  be  read in  conjunction with  our

consolidated financial statements and related notes  included elsewhere in  this  document.

Selected Balance Sheet Data

Cash and cash equivalents . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities
. . . . . . . . . . . . . . . .
Total debt . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . .
Total redeemable stock and stockholders’

2006

2007

2008

2009

2010

As of December 31,

(in thousands)

$ 12,441
70,367
365,168
18,089
227,608
271,447

$ 35,519
91,491
375,649
19,013
234,363
283,705

$ 53,552
115,414
391,264
23,858
233,513
293,203

$ 69,073
133,534
404,619
25,187
232,663
296,395

$ 20,149
88,972
348,043
15,976
121,154
178,550

equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

93,721

91,944

98,061

108,224

169,493

Consolidated Statement of Operations  Data

Total sales . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . .
Net income (loss) per basic share, as

adjusted(1) . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss) per diluted share,  as

adjusted(1) . . . . . . . . . . . . . . . . . . . . . . .

For the year ended December 31,

2006

2007

2008

2009

2010

(in thousands, except per share data)

$145,779
45,232
20,459
443
197

$140,065
42,816
20,636
(749)
(1,057)

$180,108
62,197
35,636
6,793
11,471

$174,342
57,078
29,439
3,986
9,843

$176,795
60,301
21,408
872
1,662

$

$

0.02

0.02

$

$

(0.07) $

0.79

(0.07) $

0.77

$

$

0.68

0.67

$

$

0.09

0.09

For the year ended December 31,

2006

2007

2008

2009

2010

(in thousands)

Other Data

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures(2) . . . . . . . . . . . . . . . . . . . .

$32,564
$ 3,449

$32,745
$ 1,049

$47,742
$ 3,160

$45,180
$ 8,200

$47,345
$ 3,009

(1) Represents net income (loss) per share after giving effect to a  23.75-for-one stock split  of our

common stock that occurred in conjunction  with the initial public offering.

(2) Capital expenditures for the year ended  December 31, 2009 include  $5 million  related to the

investments in our Milwaukee, Wisconsin and Rockland, Maine manufacturing facilities to support
the closure of our Johnson City, Tennessee  manufacturing  facility.

23

Item 7. Management’s Discussion and  Analysis  of Financial  Condition and  Results  of Operations

The following discussion and analysis  of  our financial condition and results  of operations  for the  years
ended December 31, 2008, 2009 and 2010 should be  read together with our audited consolidated  financial
statements and related notes included  elsewhere in this Annual Report on Form 10-K. Some of  the
information contained in this discussion and analysis or set forth elsewhere  in this Annual Report on
Form 10-K, including information with respect to our plans and  strategies for our  business,  includes
forward-looking statements that involve  risks and uncertainties. You should review the ‘‘Risk Factors’’ section
of this Annual Report on Form 10-K for  a discussion of important factors that could cause actual  results to
differ materially from the results described in, or implied by, the forward-looking statements  contained in this
Annual Report on Form 10-K.

Results of Operations

Overview

In assessing our results of operations in  a given period, one of the primary factors we consider  is

the level of snowfall experienced within the  prior snow season. We  typically  compare  the snowfall  level
in a given period both to the snowfall level  in the prior season and to those snowfall levels  we consider
to be average. References to ‘‘average snowfall’’  levels  below refer to the aggregate average inches of
snowfall recorded  in 66 cities in 26 snowbelt states in the  United States during the  annual snow season,
from October 1 through March 31, from  1980 to 2010. During this period, snowfall averaged 3,002
inches, with the low in such period being 2,094 inches and  the  high being 4,502 inches.

During  the six month snow seasons ending March 31, 2008,  2009 and  2010, we experienced above

average snowfall (approximately 22%,  22% and 20% above  average during six months  ending
March 31, 2008, 2009 and 2010 snow seasons, respectively). Despite above average snowfalls during
these periods, we believe that the economic downturn resulted in lower sales of snowplows and sand
and salt spreaders, but increased sales of  our parts and accessories as a percentage of total net  sales
during the years ended December 31, 2008, 2009 and 2010  as compared to prior  periods. We
experienced lower equipment and higher parts and  accessories sales as weakened economic conditions
tend to cause our end-users to delay purchase of replacement snow and  ice  control equipment and
instead repair their existing equipment.

Sales of parts and accessories for 2010 and 2009 were $25.0 million and $26.9  million, respectively,

or approximately 34.4% and 44.5% higher than  average annual parts  and  accessories sales over the
preceding ten years (from 2001 to 2007, sales of parts and  accessories ranged from approximately
$9 million to $19 million per year, with  an average of approximately $15 million). Management believes
the increased sales of parts and accessories are largely a result of the deferral of  new equipment
purchases due to the severe economic downturn  from 2008 to 2010, as many end-users chose to extend
the life  of their existing equipment beyond the  typical replacement cycle.  As sales of snow and ice
control units decreased by 6.0% and  7.2%  in 2010 and 2009, respectively, as  compared to 2008,
management believes that absent the recent economic  downturn, equipment  sales in 2010 and 2009
would have been considerably higher  due to the  high levels of snowfall during the year. Equipment unit
sales in 2010 remained 12% below the immediately preceding ten-year  average, despite the fact that
snowfall levels were approximately 13%  above  the immediately  preceding  ten-year average (excluding
units sold by Blizzard Corporation prior  to  its  acquisition by  us in November 2005). Equipment unit
sales in 2009 remained 14% below the immediately preceding ten-year  average, despite the fact that
snowfall levels in 2008 were approximately  19% above  the immediately preceding ten-year average
(excluding units sold by Blizzard Corporation prior to its acquisition by  us in November 2005).
Management believes this deferral of new  equipment  purchases could  result in  an elevated multi-year
replacement cycle as the economy recovers.

24

The following table shows our sales of  snow and ice control  equipment  and related parts and
accessories as a percentage of net sales  for the  periods indicated.  During the years ended  December 31,
2008, 2009 and 2010, we sold 47,911,  44,444 and  45,054 units of snow  and ice control  equipment,
respectively.

Year Ended December 31,

2008

2009

2010

Equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Parts  and accessories . . . . . . . . . . . . . . . . . . . . . . . . . .

84%
16%

85%
15%

86%
14%

The following table sets forth, for the periods  presented,  the consolidated  statements of operations
of the Company and its subsidiaries. All intercompany balances  and transactions  have been eliminated
in consolidation. In the table below and throughout this ‘‘Management’s Discussion and Analysis of
Financial Condition and Results of Operations,’’ consolidated statements of operations data for the
years ended December 31, 2008, 2009 and 2010 have been derived from our  audited consolidated
financial statements. The information contained in  the table below should be read  in conjunction  with
our  consolidated financial statements and the  related notes included  elsewhere in this  Annual  Report
on Form 10-K.

For the year ended December 31,

2008

2009

2010

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$180,108
117,911

(in thousands)
$174,342
117,264

$176,795
116,494

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general, and administrative expense . . . . . .
Intangibles amortization . . . . . . . . . . . . . . . . . . . .
Management fees-related party . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . .
Interest expense, net . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . . . . . . . . .

Income before taxes . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . .

62,197
19,032
6,160
1,369

35,636
(17,299)
—
(73)

18,264
6,793

57,078
20,085
6,161
1,393

29,439
(15,520)
—
(90)

13,829
3,986

60,301
26,509
6,001
6,383

21,408
(10,943)
(7,967)
36

2,534
872

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 11,471

$

9,843

$

1,662

25

The following table sets forth, for the periods  indicated, the percentage of certain items in  our

consolidated statement of operations  data, relative to net sales:

For the year ended December 31,

2008

2009

2010

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100.0%
65.5%

(in thousands)
100.0%
67.3%

100.0%
65.9%

. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
Selling,  general, and administrative expense . . . . .
Intangibles amortization . . . . . . . . . . . . . . . . . . .
Management fees-related party . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . .
Income from operations
Interest expense, net . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . . . . . . . .

Income before taxes . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . .

Net  income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

34.5%
10.6%
3.4%
0.8%

19.8%
(9.7)%
0.0%
0.0%

10.1%
3.7%

6.4%

32.7%
11.5%
3.5%
0.8%

16.9%
(8.9)%
0.0%
(0.1)%

7.9%
2.3%

5.6%

34.1%
15.0%
3.4%
3.6%

12.1%
(6.2)%
(4.5)%
0.0%

1.4%
0.5%

0.9%

Year Ended December 31, 2010 Compared to Year Ended December 31,  2009

Net Sales. Net sales were $176.8 million for the  year ended  December 31,  2010 compared to

$174.3 million in 2009, an increase of $2.5 million, or 1.4%. This increase  was  primarily  driven by a
$4.3 million increase in sales of snow and ice control equipment, slightly offset  by  a $1.9 million
decrease in parts and accessories sales.  The increase in  sales  of snow and ice  control equipment for the
year ended December 31, 2010 was attributable  to  (1) an increase in  sales  volume of snow and  ice
control equipment of $2.1 million, or 1.4%, as  compared to the prior year  and (2) price increases that
we implemented in the second quarter of 2010 and that extended throughout  2010. The 1.4% increase
in sales volume was largely a result of  strengthening economic conditions towards the end  of  2010
which we believe led to lower parts and accessories sales compared to 2009. However, compared  to  a
ten year historical average, parts and accessories sales are still  higher than average,  while equipment
sales are lower than average, as many  end-users  continue  to  repair their existing  snow and ice control
equipment instead of purchasing new  equipment. Net sales of  parts  and  accessories  declined in  the year
ended December 31, 2010 from the year  ended December 31, 2009  by 7.0%, from $26.9 million  to
$25.0 million. Notwithstanding this decline,  net sales of parts and accessories remained comparatively
high in 2010, exceeding the preceding  ten-year average by approximately  34.4%. As discussed above,
the comparatively strong sales of parts  and accessories was  due in large  part to the  continued  downturn
in general economic conditions and local  economic conditions in  the snowbelt regions, which  we believe
led many of our end-users to repair their existing snow and ice  control equipment instead of purchasing
new equipment.

Cost of Sales. Cost of sales was $116.5 million for the year ended  December  31, 2010 compared

to $117.3 million in 2009, a decrease of  $0.8 million, or 0.7%. This decrease  was driven primarily by
reduced costs due to material cost savings  as steel costs were lower in 2010 as compared to 2009. Steel
purchases were approximately 15% and 18% of our sales revenue for the  years  ending December 31,
2010 and 2009, respectively. Lower steel  costs  were slightly offset by increases in snow and ice control
equipment unit volume as discussed above. Costs  of sales  as a percentage of net sales decreased from
67.3% for the year ended December  31, 2009 to 65.9% for the year ended  December 31, 2010 as a
result of the material cost savings as  discussed above. As a percentage of cost  of sales,  fixed  and

26

variable costs were approximately 19%  and 81%, respectively,  for the year ended December 31, 2010
versus approximately 17% and 83%,  respectively for the  year ended December  31, 2009.

Gross Profit. Gross profit was $60.3 million for the year ended December 31,  2010 compared  to
$57.1 million in 2009, an increase of $3.2  million, or 5.6%, due  to  the  increase in net  sales  described
above under ‘‘—Net Sales’’ And the  reduction in  material costs as  described under ‘‘—Cost of  Sales.’’
As a percentage of net sales, gross profit  increased  from 32.7% for the year ended December 31,  2009
to 34.1% for the corresponding period  in 2010, as a  result of the factors discussed above under  ‘‘—Net
Sales’’ and ‘‘—Cost of Sales.’’

Selling, General and Administrative Expense. Selling, general and administrative expenses,  including

intangibles amortization and management fees, were $38.9  million for the  year ended December  31,
2010 compared to $27.6 million for the year ended December 31, 2009, an increase of $11.3 million, or
40.9%, driven by non-recurring expenses  incurred at the  time of the IPO. The  non-recurring charges
associated with the IPO totaled $8.5  million, and were  comprised of the buyout of the management
services agreement at $5.8 million, compensation  expense associated with net exercises of stock options
totaling  $1.7  million  and  the  expense  and  payment  of  cash  bonuses  under  our  liquidity  bonus  plan  of
$1.0 million. Additionally, there was  non-recurring compensation expense associated with net exercises
of stock options subsequent to the IPO totaling $1.2  million. We also spent $1.3 million more in 2010
defending our patents compared to 2009. Finally,  the closure costs associated with the  Johnson City
facility increased $0.4 million compared to the prior year. As a  percentage of net  sales, selling, general
and administrative expenses, including intangibles amortization and  management fees, increased from
15.8% for the year ended December  31, 2009 to 22.0% for the corresponding period in 2010 due to the
non-recurring charges discussed above.

Interest Expense.

Interest expense was $10.9 million for the year ended December 31, 2010
compared to $15.5 million in the corresponding period in 2009,  a decrease of  $4.6 million. This
decrease was due to less interest expense  as a result  of the redemption of our 73⁄4% Senior Notes due
2012 (‘‘Senior Notes’’) with proceeds  from the IPO, additional borrowings under our senior credit
facilities and cash on hand

Loss  on Extinguishment of Debt. Loss on extinguishment of debt totaling $8.0 million  for  the year

ended December 31, 2010 was entirely driven by costs associated  with the  amendment  of our  senior
credit facilities and the redemption of the  Senior Notes, including both the call  premium on the
redemption of our Senior Notes, and the write-off of unamortized deferred financing costs relating to
the redemption of our Senior Notes  and  the amendment of our senior  credit facilities.

Income Taxes. Our effective combined federal and state tax rate  for 2010 was 34.4% compared to

28.8% for 2009. The effective tax rate for  the  year  ended December 31, 2010 is higher than 2009 due
to an increase in the valuation allowance for state net  operating losses (‘‘NOLs’’) related to the closure
of the Johnson City, Tennessee facility.  Additionally, the 2009 effective rate was lower due to the
release of a valuation allowance for Wisconsin  NOLs in  the first quarter of 2009  due  to  a tax  law
change in the state of Wisconsin resulting in the  ability  to  utilize the NOLs in future periods.

Net Income. Net income for the year ended December 31, 2010 was $1.7 million compared  to  net
income of $9.8 million for the corresponding period in 2009, a decrease of $8.1 million, or 82.7%.  This
decrease was driven by the factors described above, and primarily by the  non-recurring charges
associated with the IPO.

Year Ended December 31, 2009 Compared to Year Ended December 31,  2008

Net Sales. Net sales were $174.3 million for the  year ended  December 31,  2009 compared to
$180.1 million in 2008, a decrease of  $5.8 million,  or  3.2%. This decline was primarily driven  by  a

27

$4 million decrease in sales of snow and  ice control  equipment.  The decline in sales of snow and  ice
control equipment for the year ended December 31, 2009 was attributable to a  decrease in sales
volume of $24.4 million, or 13.5%, as  compared to the prior  year, offset by (1) price increases that we
implemented beginning in the fourth  quarter of  2008 and that extended throughout  2009 to cover  steel
cost inflation, which resulted in an $11.8  million  increase to net sales as compared to the prior  year  and
(2) the successful introduction of a new  half-ton plow in  June 2009, which together with other new
product  introductions in the last five  years  resulted in an  $8.6 million increase to net  sales as compared
to the prior year. The 13.5% decrease  in  sales volume was largely  a result  of weak economic  conditions
that persisted throughout 2009 and which  we believe  led many end-users to repair  their  existing snow
and ice control equipment instead of  purchasing  new equipment. Further, our net sales for the year
ended December 31, 2008 were higher than  in 2009 as  a heavy  snowfall in December 2007 caused  our
order flow to be unusually high toward  the end  of December 2007, resulting  in a backlog at the  start of
2008 and the shipment of an above-average number of units  in the  first quarter  of  2008. Net sales of
parts and accessories also declined in the  year ended December 31, 2009 from the  year ended
December 31, 2008 by 6.3% from $28.7  million to $26.9 million. Notwithstanding  this decline,  net sales
of parts and accessories remained comparatively high in  2009, exceeding the preceding ten-year average
by approximately 58.3%. As discussed above, the comparatively strong sales of parts and accessories
was due in large part to the downturn  in  general economic conditions and local  economic conditions in
the snowbelt regions, which we believe led many of our end-users to repair their existing snow and  ice
control equipment instead of purchasing  new equipment.

Cost of Sales. Cost of sales were  $117.3 million for the year ended  December 31,  2009 compared

to $117.9 million in 2008, a decrease of  $0.6 million, or 0.5%. This decrease was  driven primarily by
reduced costs caused by the decrease  in unit sales of snow and ice control  equipment, as discussed
above. Costs of sales as a percentage of  net sales, however, increased from  65.5% for the year ended
December 31, 2008 to 67.3% for the  year ended December 31, 2009 as  a result  of the decline in net
sales for the year ended December 31, 2009, the increased cost  of steel and the implementation of
price increases to cover the increased  cost  of steel (because these  price increases increased  both our
net sales and our cost of sales). As a  percentage  of cost of sales,  fixed  and  variable costs were
approximately 17% and 83% respectively  for the  year ended December 31, 2009 versus approximately
16% and 84% for  the year ended December 31, 2008.

Gross Profit. Gross profit was $57.1 million for the year ended December 31, 2009 compared to

$62.2 million in 2008, a decrease of $5.1 million, or 8.2%, due primarily to the decline  in net sales
described above under ‘‘—Net Sales.’’ As  a percentage  of  net sales, gross profit decreased  from 34.5%
for the year ended December 31, 2008  to  32.7% for  the corresponding period  in 2009, as a result of
the factors discussed above under ‘‘—Net Sales’’  and  ‘‘—Cost of Sales.’’

Selling, General and Administrative Expense. Selling, general and administrative expenses  were
$27.6 million for the year ended December 31, 2009 compared to $26.6 million for the year ended
December 31, 2008, an increase of $1.1 million, or 4% driven by the restructuring charges of
$1.1 million related to the Johnson City  closure. As a percentage of net sales,  selling, general and
administrative expenses increased from 14.7% for the year ended December 31, 2008 to 15.9%  for the
corresponding period in 2009 due to the  decline  in  net sales discussed above.

Interest Expense.

Interest expense was $15.5 million for the year ended December 31, 2009
compared to $17.3 million in the corresponding period in 2008,  a decrease of  $1.8 million. This
decrease was due to reduced interest  expense  of  $2.3 million due  to  lower interest rates on  our  term
loan partially offset by $0.5 million of  reduced interest income  due to lower interest rates on  short term
cash investments.

Income Taxes. Our effective combined federal and state tax rate  for 2009 was 28.8% compared to
37.2%  for  2008.  The  effective  tax  rate  for  the  year  ended  December  31,  2009  was  lower  than  2008  due

28

to the release of a valuation allowance  for Wisconsin NOLs in the first quarter of  2009 due to a tax law
change in the state of Wisconsin resulting in the  ability  to  utilize the NOLs in future periods.

Net Income. Net income for the year ended December 31, 2009 was $9.8 million compared  to  net

income of $11.5 million for the corresponding period in 2008, a decrease  of  $1.6 million, or 14.2%.
This decrease was driven by the factors described above, and  primarily by the lower level of  unit sales
of snow and ice control equipment for the year  ended December 31, 2009 compared to the
corresponding period in 2008. As a percentage of net sales, net income  was  5.6% for  the year ended
December 31, 2009 compared to 6.4% for the year  ended December 31, 2008.

Non-GAAP Financial Measures

This Annual Report on Form 10-K contains  financial information  calculated other than in

accordance with U.S. generally accepted accounting principles  (‘‘GAAP’’).

These non-GAAP measures include:

(cid:127) Adjusted net income; and

(cid:127) Adjusted EBITDA.

These non-GAAP disclosures should not  be  construed as an  alternative  to  the reported results

determined in accordance with GAAP.

Adjusted net income represents net income as  determined under GAAP, excluding  non-recurring
expenses  incurred at the time of our IPO,  namely the buyout of our  management services agreement,
the loss on extinguishment of debt, stock  based compensation expense associated with the net exercise
of stock options and the payment of  cash bonuses under our liquidity bonus  plan. We believe  that  the
presentation of Adjusted net income for the year ended December  31, 2010 provides useful information
to investors by facilitating comparisons to our  historical performance due to the non-recurring expenses
incurred at the time of our IPO in May  2010.

The following table presents a reconciliation of  net income, the most  comparable GAAP financial

measure, to adjusted net income for the year ending December 31, 2010.  There were no such
adjustments during the year ended December 31, 2009.

(in millions)
Net Income—(GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Addback non-recurring expenses, net of tax at 38.0%, incurred at  the

time of the IPO:
—Buyout of the Management Services Agreement . . . . . . . . . . . . . .
—Loss on extinguishment of debt
. . . . . . . . . . . . . . . . . . . . . . . . . .
—Liquidity bonus payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—Non-recurring stock based compensation expense . . . . . . . . . . . . .

Year Ended

December 31,
2010

$ 1.7

3.6
4.9
0.6
1.9

Adjusted Net Income—(non-GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . .

$12.7

Adjusted EBITDA is presented in evaluating  the operating performance of the  Company because
it provides management and our investors  with additional tools to compare our operating  performance
on a consistent basis by removing the impact  of certain items that management  believes do not directly
reflect our core operations . In addition,  we  believe that Adjusted  EBITDA  is useful  to  investors  and
other external users of our consolidated financial  statements in evaluating our operating performance
as compared to that of other companies,  because it  allows them to measure  a company’s operating
performance without regard to items such  as interest expense,  taxes, depreciation and depletion,  and

29

amortization and accretion, which can vary substantially from  company to  company depending upon
accounting methods and book value of  assets and liabilities,  capital  structure and the method by which
assets were acquired. Our management also uses Adjusted EBITDA for planning purposes, including
the preparation of our annual operating  budget  and financial  projections.  Management  also uses
Adjusted EBITDA to evaluate our ability  to make certain payments, including dividends, in compliance
with our senior credit facilities, which is determined based  on a calculation  of  ‘‘Consolidated Adjusted
EBITDA’’ that is substantially similar to Adjusted EBITDA.

Adjusted EBITDA for the year ended December  31, 2010 was $47.3 million compared to

$45.2 million in the corresponding period  in 2009, an  increase of $2.1  million, or  4.6%. As  a percentage
of net sales, Adjusted EBITDA increased from  25.9% for the year ended December 31,  2009 to 26.8%
for the year ended December 31, 2010.  Adjusted  EBITDA  for the  year ended December 31, 2009  was
$45.2 million compared to Adjusted EBITDA of $47.7 million for the year ended December 31,  2008, a
decrease of $2.5 million, or 5.2%. As a percentage of net sales,  Adjusted  EBITDA  decreased from
26.5% in 2008 to 25.9% in 2009. In addition  to  the specific changes resulting from  the exceptions, the
changes to Adjusted EBITDA for the  periods  discussed resulted  from factors discussed above  under
‘‘—Results of Operations.’’

The following table presents a reconciliation of  net income, the most  comparable GAAP financial

measure, to Adjusted EBITDA, for each of the periods  indicated.

For the year ended December 31,

2006

2007

2008

2009

2010

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense—net . . . . . . . . . . . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation expense . . . . . . . . . . . . . . . . . . . . .
Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .

EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management fees . . . . . . . . . . . . . . . . . . . . . . . .
Stock based compensation . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . .
Management Liquidity Bonus
. . . . . . . . . . . . . . .
Other non-recurring charges(1) . . . . . . . . . . . . . .

$

197
20,095
443
4,284
6,166

31,185
1,379
—
—
—
—

(in thousands)

$ (1,057) $11,471
17,299
19,622
6,793
(749)
4,650
4,632
6,160
6,164

28,612
1,400
—
2,733
—
—

46,373
1,369
—
—
—
—

$ 9,843
15,520
3,986
5,797
6,161

41,307
1,393
732
—
—
1,748

$ 1,662
10,943
872
5,704
6,001

25,182
6,383
4,029
7,967
1,003
2,781

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . .

$32,564

$32,745

$47,742

$45,180

$47,345

(1) Reflects severance and one-time, non-recurring expenses  for costs related  to  the closure  of  our
Johnson City facility of $1,435 and $1,054 for years ended  December  31, 2010 and 2009,
respectively, $2,013 and $694 of unrelated legal fees for the years ended December 31, 2010 and
2009 respectively, and $667 gain on other post employment benefit plan curtailment related  to  the
Johnson City plant closure for the year  ended December 31, 2010.

Discussion of Critical Accounting Policies

Our consolidated financial statements are prepared in accordance  with GAAP.  The  preparation of

these consolidated financial statements  requires us to make  estimates and assumptions that affect  the
reported amounts of assets, liabilities,  revenues,  costs and  expenses, and related disclosures. These
estimates and assumptions are often  based  on judgments that  we believe to  be  reasonable  under the
circumstances at the time made, but  all such estimates and assumptions  are inherently  uncertain and
unpredictable. Actual results may differ from those  estimates  and assumptions, and  it is possible  that

30

other professionals, applying their own judgment  to  the same facts and circumstances, could develop
and support alternative estimates and assumptions  that would result in material changes to our
operating results and financial condition. We evaluate  our estimates and  assumptions on an  ongoing
basis. Our estimates are based on historical experience and various other assumptions  that  we believe
to be reasonable under the circumstances.

The most significant accounting estimates inherent  in the preparation of our financial statements

include estimates used in the determination of liabilities  related to pension obligations, recovery of
accounts receivable, impairment assessment of goodwill and  other indefinite-lived intangible assets,  as
well as estimates used in the determination of the lower of cost or market  value of  inventory  and
liabilities related to taxation and product  warranty.

We  believe the following are the critical accounting  policies  that affect our financial condition and

results of operations.

Defined Benefit Pension Obligation

As discussed in Note 12 to our audited consolidated financial  statements  included elsewhere in this
Annual Report on Form 10-K, the pension  benefit obligation and related  pension expense or income of
our  pension plans are calculated in accordance  with Accounting Standards  Codification  (‘‘ASC’’)
715-30,  Defined Benefit Plans-Pension,  and are impacted by certain actuarial assumptions, including the
discount rate and the expected rate of  return on  plan assets.  Rates are  evaluated  on an  annual basis
considering such factors as market interest rates  and  historical asset performance.  Actuarial valuations
for 2010 used a discount rate of 6.0%  and an expected long-term rate of return on plan  assets of 8.0%.
Our discount rate reflects the expected future  cash flow based upon our  funding valuation assumptions
and participant data at the beginning of  the plan year. The  expected future cash  flow was discounted by
the Principal Financial Group’s yield curve for the month  preceding the 2010  year  end.

In estimating the expected return on  plan assets,  we analyze historical  and  expected returns  for
multiple asset classes. The overall rate  for each asset class was developed by combining  a long-term
inflation component, the risk-free real  rate of return, and  the associated  risk premium. A weighted
average rate was then developed based  upon those overall rates  and the target asset allocation  of  the
plan.  Changes in the discount rate and  return on assets can  have a significant effect on  the funded
status of our pension plans, stockholders’ equity and related expense.  We cannot predict  these  changes
in discount rates or investment returns  and, therefore,  cannot reasonably estimate whether the impact
in subsequent years will be significant. The funded status of our pension  plans is the difference  between
the projected benefit obligation and the  fair value of its plan  assets. The projected benefit obligation is
the actuarial present value of all benefits expected to be earned by our  employees service adjusted  for
future wage increases. At December 31,  2010, our pension  obligation funded status was $10.8 million
underfunded.

Our funding policy for our pension plans is to contribute  amounts  at  least  equal to the minimum

annual amount required by applicable regulations.  We contributed approximately  $0.9 million to our
pension plans in 2010. See Note 12 to  our  audited consolidated financial statements  included elsewhere
in this Annual Report on Form 10-K for a more detailed description of our pension  plans.

Revenue Recognition and Allowance for Doubtful  Accounts

We  recognize revenues upon shipment to the customer, which  is when title passes and  all  of the

following conditions are satisfied: (1) persuasive  evidence of an arrangement exists; (2)  the price is
fixed or determinable; (3) collectability  is reasonably assured; and (4)  the product has been  shipped
and we have no further obligations. Customers have no right  of return privileges. Historically,  product
returns have not been material and are  permitted on an exception basis  only.

31

We  offer a variety of discounts and sales incentives to our  distributors. The  estimated  liability  for

sales discounts and allowances is recorded  at the time of sale as a reduction of  net sales.  The liability is
estimated based on the costs of the program, the planned duration  of the program and  historical
experience.

We  carry our accounts receivable at their  face  amount  less an allowance for  doubtful accounts. On

a periodic basis, we evaluate our accounts  receivable  and  establish an allowance for doubtful accounts
based on a combination of specific distributor circumstances and credit conditions taking  into  account
the history of write-offs and collections. A receivable is  considered past due  if payment has not been
received within the period agreed upon in  the invoice. Accounts receivable  are written off  after all
collection efforts have been exhausted. We  take a  security interest in the  inventory as collateral for the
receivable but often do not have a priority security interest. See Note  2 to our  audited consolidated
financial statements included elsewhere in  this Annual Report on  Form 10-K for further information
regarding our allowance for doubtful  accounts.

Impairment of Long-Lived Assets

Long-lived assets are reviewed for potential impairment when events or changes in  circumstances

indicate that the carrying amount of the  asset  may  not  be  recoverable. Recoverability  of  assets to be
held and used is measured by comparison  of  the carrying  value of such assets  to  the undiscounted
future cash flows expected to be generated by the assets.  If the carrying value  of  an asset exceeds its
estimated undiscounted future cash flows,  an  impairment provision is  recognized  to  the extent that the
carrying  amount of the asset exceeds its  fair value. Assets  to  be  disposed of are reported at  the lower
of the carrying amount or the fair value  of the asset,  less costs  of disposition. Our management
considers such factors as current results, trends  and future prospects,  current market value, and  other
economic and regulatory factors in performing these analyses. We  determined that no  long-lived assets
were impaired as of December 31, 2010, 2009  and  2008.

Goodwill and Other Intangible Assets

We  perform an annual impairment test for  goodwill and trade  names and more frequently if an

event or circumstances indicate that an impairment loss has been  incurred. Conditions that would
trigger an impairment assessment include,  but are  not  limited  to,  a  significant  adverse  change  in legal
factors or business climate that could affect the value of an  asset. The analysis of potential impairment
of goodwill requires a two-step process.  The first step is the  estimation of fair  value of the  applicable
reporting unit. We have determined we have one reporting unit,  and all  significant decisions are made
on a companywide basis by our chief  operating  decision  maker. The fair  value  of the reporting unit  is
estimated by using a market approach. The  estimated  fair value is compared with our aggregate
carrying  value. If our fair value is greater  than the carrying  amount,  there is  no impairment. If our
carrying  amount is greater than the fair  value, then the  second step  must be completed to measure the
amount of impairment, if any.

The second step calculates the implied fair value  of the goodwill, which  is compared  to  its  carrying

value. The implied fair value of goodwill  is  calculated by valuing  all of the tangible and intangible
assets of the reporting unit at the hypothetical fair value, assuming the  reporting unit had been
acquired in a business combination. The excess of the fair value  of  the entire reporting unit over the
fair value of its identifiable assets and liabilities is the  implied fair value of goodwill. If  the implied fair
value of goodwill is less than the carrying value of  goodwill,  an  impairment loss  is recognized equal to
the difference. Annual impairment tests  conducted by us on  December 31, 2010, 2009  and 2008
resulted in no adjustment to the carrying  value of our indefinite-lived intangibles.

32

Our goodwill and trade name balances could  be  impaired in future  periods. A number  of factors,
many  of which we have no ability to  control,  could  affect our financial condition,  operating results and
business prospects and could cause actual  results  to  differ from the estimates and assumptions  we
employed. These factors include:

(cid:127) a prolonged global economic crisis;

(cid:127) a significant decrease in the demand for  our  products;

(cid:127) the inability to develop new and enhanced  products and services in  a timely manner;

(cid:127) a significant adverse change in legal factors or  in the business climate;

(cid:127) an adverse action or assessment by  a regulator; and

(cid:127) successful efforts by our competitors  to  gain market share  in our  markets.

Inventory Valuation

Inventories are stated at the lower of  cost or market. Market is determined on the  basis of

estimated realizable values. Cost is determined using the  first-in, first-out  basis. We periodically review
our  inventory for slow-moving, damaged  and discontinued items and provide reserves to reduce  such
items identified to their recoverable amounts.

Income Taxes

Our estimate of income taxes payable, deferred  income  taxes and  the effective tax rate is based on
an analysis of many factors including interpretations of federal and  state income  tax laws, the  difference
between tax and financial reporting bases  and  liabilities, estimates of amounts  currently due or  owed in
various jurisdictions, and current accounting standards.  We review and update  our  estimates on a
quarterly basis as facts and circumstances change and  actual results are known.

We  have generated significant deferred tax assets as a result of goodwill and intangible asset book

versus tax differences as well as net operating loss  carryforwards. In assessing  the ability to realize these
deferred tax assets, we consider whether  it is more  likely than not that some portion or  all  of  the
deferred tax assets will not be realized.  The ultimate realization  of deferred tax assets  is dependent
upon the generation of future taxable income during  the years in which those temporary  differences
become  deductible. We consider the  scheduled reversal of deferred tax liabilities, projected future
taxable income and tax planning strategies in making this assessment. As  a result of this analysis, we
have recorded a valuation allowance  against certain of  these  deferred tax assets.

Accruals for tax contingencies, if any, are provided for  in accordance with the requirements of

ASC 740—Income Taxes. See Note 10  to  our  audited consolidated financial statements included
elsewhere in this Annual Report on Form 10-K for further information  regarding our accounting for
income taxes.

Warranty Cost Recognition

We  accrue for estimated warranty costs as sales are recognized  and periodically assess the
adequacy of the recorded warranty liability and adjust the amount as necessary. Our warranties
generally provide, with respect to our snow and ice control equipment, that all material and
workmanship will be free from defect for  a  period of two years after the date  of  purchase  by  the
end-user, and with respect to our parts  and accessories purchased separately,  that  such parts and
accessories will be free from defect for  a  period  of one year after the  date of purchase by the  end-user.
Certain snowplows only provide for a one  year  warranty.  We determine the  amount  of  the estimated
warranty costs (and our corresponding  warranty reserve) based  on our prior five years of warranty

33

history utilizing a formula driven by historical warranty expense and  applying management’s judgment.
We  adjust our historical warranty costs to take into account  unique factors such as the  introduction of
new products into the marketplace that  do  not  provide a historical warranty record  to  assess.

Liquidity and Capital Resources

Our principal sources of cash have been and we expect  will continue to be cash  from operations

and borrowings under our senior credit facilities.

Our primary uses of cash are to provide  working  capital, meet debt  service requirements,  finance

capital expenditures, pay dividends under  our dividend policy and  support  our growth, including
through potential acquisitions, and for other general corporate purposes.  For a  description of the
seasonality of our working capital rates see ‘‘—Seasonality and Year-To-Year Variability.’’

Our Board of Directors has adopted a dividend policy  that  reflects an  intention to distribute to our

stockholders a regular quarterly cash  dividend.  The  declaration and payment of these dividends to
holders  of our common stock is at the discretion of our Board of Directors  and depends upon many
factors, including our financial condition  and earnings, legal requirements, taxes and other factors  our
Board of Directors may deem to be relevant. The  terms of our indebtedness  may also restrict us from
paying  cash dividends on our common stock  under certain circumstances.  As a result of this dividend
policy, we may not have significant cash available to meet any  large unanticipated liquidity
requirements. As a result, we may not retain  a sufficient amount of cash to fund our operations or to
finance unanticipated capital expenditures or growth opportunities,  including  acquisitions. Our Board of
Directors may, however, amend, revoke or  suspend our dividend policy at any time and  for any reason.

As of December 31, 2010, we had liquidity comprised of $20 million in  cash and cash equivalents

and borrowing availability of $60 million under our revolving credit  facility.  Borrowing availability
under our revolving credit facility is governed  by a  borrowing base, the calculation of which  includes
cash on hand. Accordingly, use of cash on  hand may also  result in a reduction in  the amount available
for borrowing under our revolving credit facility. Furthermore,  our revolving credit facility  requires us
to maintain at least $6 million of borrowing availability. We expect that cash on  hand, cash generated
from operations, as well as available credit  under our senior credit  facilities will provide adequate funds
for the purposes described above for at  least the next 12 months.

Cash Flow Analysis

Set forth below is summary cash flow  information  for  each of the years ended  December 31, 2008,

2009 and 2010.

Cash Flows (in thousands)

Year ended December 31,

2008

2009

2010

Net cash provided by operating activities . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . .

$23,411
(3,113)
(2,265)

$25,571
(8,200)
(1,850)

$ 15,777
(2,783)
(61,918)

Increase (Decrease) in cash . . . . . . . . . . . . . . . . . . .

$18,033

$15,521

$(48,924)

Sources and Uses of Cash

During  the three-year periods described above, net cash  provided  by operating activities was used
for funding capital investment, retiring  preferred stock and paying related dividends, paying interest on
both our senior notes and senior credit  facilities, and funding  working  capital requirements  during  our
pre-season shipping period.

34

The following table shows our cash and cash equivalents  and inventories at  December 31,  2008,

2009 and 2010.

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$53,552
28,802

(in thousands)
$69,073
26,697

$20,149
23,481

December 31,

2008

2009

2010

Year Ended December 31, 2010 Compared  to Year Ended December 31, 2009

We  had cash and cash equivalents of  $20.1 million at December 31, 2010  compared to cash and
cash equivalents of $69.1 million at December 31, 2009. The table below sets  forth  a summary of the
significant sources and uses of cash for  the periods  presented.

Cash Flows (in thousands)

Year ended December 31,

2009

2010

Change

Net cash provided by operating activities . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . .

$25,571
(8,200)
(1,850)

$ 15,777
(2,783)
(61,918)

$ (9,794)
5,417

(38.3)%
(66.1)%
(60,068) 3246.9%

Increase (Decrease) in cash . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,521

$(48,924) $(64,445)

(415.2)%

Net cash provided by operating activities  decreased $9.8  million  from  the year ended December 31,

2009 to the year ended December 31,  2010. The decrease  in cash  provided by operating activities was
due to an $8.1 decrease in net income, caused  in part by lower income  from  operations  driven by
higher  selling, general, and administrative  costs  related to the  IPO.  As we  paid off these notes, accrued
interest declined $5.3 million, which increased cash  used  in operating  activities. Additionally, accounts
receivable growth of $4.9 million and  accounts payable  decline of $2.3  million both negatively impacted
operating cash flows. Slightly offsetting these uses of cash were  an increase  in stock based
compensation of $3.3 million and lower inventories of $3.2  million. Lower inventory levels have
resulted from the closure of our Johnson  City,  TN  location in August 2010.

Net cash used in investing activities decreased $5.4 million for  the year  ended December 31, 2010,

compared to the corresponding period in  2009, mainly as  a result of higher than  normal capital
investments in 2009 of approximately $5  million in our manufacturing plants  in Milwaukee, WI and
Rockland, ME to support the closure of our Johnson  City,  TN manufacturing facility in August 2010.

Net cash used in financing activities increased $60.1 million for the year  ended  December 31, 2010

compared to the corresponding period in  2009. The increase was a result  of our  repayment of  our
senior notes in the amount of $150 million.  Offsetting cash used were net proceeds from the  IPO of
$63.9 million and borrowings under the credit  facility  of  $40 million.

35

Year Ended December 31, 2009 Compared  to Year Ended December 31, 2008

We  had cash and cash equivalents of  $69.1 million at December 31, 2009  compared to cash and
cash equivalents of $53.6 million at December 31, 2008. The table below sets  forth  a summary of the
significant sources and uses of cash for  the periods  presented.

Cash Flows (in thousands)

Year ended December 31,

2008

2009

Change

Net cash provided by operating activities . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . .

$23,411
(3,113)
(2,265)

$25,571
(8,200)
(1,850)

$ 2,160

9.2%
(5,087) 163.4%
(18.3)%

415

Increase in cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$18,033

$15,521

$(2,512)

(13.9)%

Net cash provided by operating activities  increased $2.2 million  from the year ended  December 31,

2008 to the year ended December 31,  2009. The increase in cash provided  by  operating activities  was
due to an aggregate $13.8 million change  in inventory (from an  $11.7 million  increase in inventory  for
the year ended December 31, 2008 to  support increased sales volume to a  $2.1 million inventory
reduction for the year ended December 31, 2009). This positive impact was partially offset by increased
accounts receivable growth, reduced  net  income, a lower income tax  receivable, and  a reduction in
accruals with  respect to the Company’s  Annual  Incentive  Plan  and non-executive employee profit
sharing plan.

Net cash used in investing activities increased  $5.1 million for the year ended December 31,  2009,
compared to the corresponding period in  2008, mainly as  a result of increases in capital  investments of
approximately $5 million in our manufacturing plants in  Milwaukee, WI and Rockland,  ME to support
the closure of our Johnson City, TN  manufacturing plant in August 2010.

Net cash used in financing activities decreased $0.4 million for the year ended  December 31,  2009
compared to the corresponding period in  2008, primarily as a result of a payment of deferred financing
costs of $0.3 million for the year ended  December 31, 2008 which did not occur in the  corresponding
period in 2009.

Future Obligations and Commitments

Contractual Obligations

We  are subject to certain contractual obligations, including long-term  debt and related interest.  We
have net unrecognized tax benefits of  $0.6  million as of December 31, 2010.  However, we cannot make
a reasonably reliable estimate of the period of potential cash settlement of the  underlying  liabilities,
therefore, we have not included unrecognized tax benefits  in calculating  the obligations set  forth  in the
following table of significant contractual obligations as  of  December 31,  2010.

(Dollars  in thousands)

Total

Less than
1 year

1–3 years

3–5 years

Long-term debt(1) . . . . . . . . . . . . . . . . . . . . . . .
Interest on long-term debt(2) . . . . . . . . . . . . . . .

$121,154
27,172

$1,183
8,066

$81,629
12,732

$ 666
5,341

More than
5 years

$37,676
1,033

Total contracted cash obligations(3) . . . . . . . . . . .

$148,326

$9,249

$94,361

$6,007

$38,709

(1) Long-term debt obligation is presented net of discount  of  $0.4 million at  December 31, 2010.

(2) Assumes all debt will remain outstanding  until maturity. Interest payments were calculated  using

interest rates in effect as of December  31, 2010.

36

(3) Pension obligations are excluded  from this table as we are unable to  estimate  the timing of

payments related to these obligations. The minimum  required contribution to our  pension plans
was $0.9 million in 2010 and is expected  to  be  $1.9 million in 2011.

Senior Credit Facilities

As of December 31, 2009, our senior credit  facilities consisted of an  $85.0 million term loan  facility

and a $60.0 million revolving credit facility with a group of banks as well  as our outstanding  $150,000
of 7.75% senior notes due January 15, 2012. Concurrent with the consummation of the  IPO, we
amended our senior credit facilities to, among other things, (i) allow  us to redeem the  Senior Notes,
(ii) increase the size of our term loan  facility  by $40.0 million and (iii)  amend certain of the  provisions
in our senior credit facilities which govern our  ability to pay dividends. Consequently,  at December 31,
2010, our senior credit facilities consisted  of a  $125.0 million term loan facility and  a $60.0 million
revolving credit facility with a group of banks. In  connection with the amendments to our senior credit
facilities, the interest on the existing portion of the term  loan facility was revised. The  change  consisted
of an increase from an interest rate equal to (at  our option) either the base rate  plus 1.25% or  the
eurodollar rate plus 2.25% to (at our option) either the base rate (which shall be no less than  3%)  plus
3.5% or the eurodollar rate (which shall  be no less than  2%)  plus 4.5%. The interest for the additional
$40.0 million increase in our’s term loan  facility is an interest rate equal to (at  our  option) either the
base rate (which shall be no less than 3%) plus  4% or the eurodollar rate (which shall be no  less  than
2%) plus 5%. Under the revolving credit  facility, the margin for  base  rate  loans is  either 0.25% or
0.50% and the margin for eurodollar  rate loans is  either 1.25% or 1.50%, in each case  determined
based on our leverage ratio from time  to  time. The amendment of the  term loan facility resulted  in a
significant modification of the debt which resulted in the  write off of unamortized  capitalized deferred
financing costs of $1.0 million and expenditures of  $2.0 million related to  financing  costs paid  to
existing lenders which was recorded as a  loss on  extinguishment of debt in the  consolidated  statements
of operations for the year ended December 31, 2010.

On June 9, 2010, we completed the redemption of  the senior notes.  We  redeemed the senior notes
with the proceeds from the additional term loan, together  with the net IPO proceeds and  cash on hand
for a total of $157.6 million, which includes $3.7  million  of interest  that accrued through the  date of
deposit with the trustee, $1.0 million  of interest that accrued from the date of  deposit with  the trustee
to the date of redemption and a $2.9 million redemption call premium of 1.938%.  In  addition, we
wrote off $1.1 million of unamortized deferred financing costs  related  to the  senior  notes.

After effecting the discharge of the senior notes, the  maturity date for our revolving credit  facility

is May 21, 2012, and our term loan amortizes in nominal  amounts  quarterly with the balance payable
on May  21, 2013 with respect to the  existing  term loans  and May 21, 2016 with respect  to  the
additional term loans.

As of December 31, 2010, we had no  outstanding  borrowings  on  the revolving  credit facility and

remaining borrowing availability of $60.0  million.

Our senior credit facilities include certain  negative and operating covenants, including  restrictions

on its ability to pay dividends, and other  customary covenants, representations and warranties and
events of default. The senior credit facilities  entered into and recorded by our subsidiaries significantly
restrict its subsidiaries from paying dividends and otherwise transferring  assets to Douglas
Dynamics, Inc. The terms of our revolving  credit facility specifically restrict  subsidiaries  from paying
dividends if a minimum availability under  the revolving credit facility is not maintained (such  event, a
‘‘liquidity event’’), and both senior credit facilities restrict subsidiaries  from paying dividends above
certain levels or at all if an event of default has  occurred. In addition,  our  revolving credit facility
includes a requirement that, subject to  certain  exceptions, capital expenditures  may not exceed
$10.0  million  in  any  calendar  year  and,  during  the  occurrence  of  a  liquidity  event,  that  we  comply  with

37

a monthly minimum fixed charge coverage ratio test  of  1.0:1.0.  Compliance with the fixed charge
coverage ratio test is subject to certain cure rights under our revolving credit  facility. At December  31,
2010, we were in compliance with the respective  covenants. The credit facilities are  collateralized by
substantially all of our assets.

In accordance with the senior credit facilities, we are  required to make additional principal

prepayments over the above scheduled payments under  certain conditions. This includes, in  the case of
the term loan facility, 100% of the net cash  proceeds of certain  asset sales, certain insurance or
condemnation events, certain debt issuances, and, within  150 days of  the  end of the fiscal  year, 50% of
excess cash flow, as defined, including  a  deduction for allowed  distributions (which percentage is
reduced to 25% or 0% upon the achievement of certain  leverage ratio thresholds),  for any fiscal year.
Excess cash flow is defined in the senior credit  facilities as consolidated Adjusted EBITDA  (earnings
before interest, taxes, depreciation and  amortization)  plus a working capital adjustment less the  sum of
repayments of debt and capital expenditures subject to certain  adjustments, interest and  taxes paid in
cash, management fees and certain restricted payments (including dividends or  distributions). Working
capital adjustment is defined in the senior credit  facilities as the change  in working  capital, defined as
current assets excluding cash and cash equivalents less current  liabilities excluding current  portion of
long-term debt. As of December 31,  2010 and  December  31, 2009, we were not required  to  make an
excess cash flow payment.

Deductibility of Intangible and Goodwill Expense

We  possess a favorable tax structure with approximately  $18 million of annual tax-deductible

intangible and goodwill expense over the  next ten years which may be utilized in the  event we have
sufficient taxable income to utilize such  benefit.

Impact of Inflation

We  do not believe that inflation risk is material  to  our business or our  financial  condition,  results
of operations or cash flows at this time. Historically,  we have experienced normal raw material, labor
and fringe benefit inflation. To date we  have been able  to  fully offset this inflation by providing higher
value products, which command higher prices. In previous years, we have  experienced significant
increases in steel costs, but have been  able to mitigate the effects of these  increases through both
temporary and permanent steel surcharges. See  ‘‘Risk Factors—The price  of  steel, a  commodity
necessary to manufacture our products, is  highly  variable.  If the price of steel  increases, our gross
margins could decline.’’

Off-Balance Sheet Arrangements

We  are not party to any off-balance sheet  arrangements that  have or are  reasonably  likely to have
a material current or future effect on  our  financial condition, changes in  financial condition,  revenues,
expenses, results of operations, liquidity,  capital expenditures or capital resources.

Seasonality and Year-To-Year Variability

Our business is seasonal and also varies from year-to-year. Consequently,  our results of operations
and financial condition vary from quarter-to-quarter and  from year-to-year  as well. In addition, because
of this seasonality and variability, our  results of operations for any quarter may not be indicative  of
results of operations that may be achieved for a  subsequent  quarter or the full  year,  and may  not  be
similar to results of operations experienced in  prior years.

38

Sales of our products are significantly impacted by the level,  timing and  location of snowfall, with
sales in any given year and region most  heavily influenced by snowfall levels in the prior snow season
(which we consider to begin in October  and end  in March)  in that  region.  This is due to the fact  that
end-user demand for our products is  driven primarily by the condition  of their  snow and ice control
equipment, and in  the case of professional snowplowers, by their  financial ability to purchase new  or
replacement snow and ice control equipment,  both of which  are significantly affected  by  snowfall levels.
Heavy snowfall during a given winter  causes usage of our  products to increase,  resulting in greater wear
and tear to our products and a shortening of  their  life cycles, thereby creating a need for replacement
snow and ice control equipment and  related parts and  accessories. In addition,  when there  is a heavy
snowfall in a given winter, the increased income our professional  snowplowers generate from their
professional snowplow activities provides them with  increased  purchasing power to purchase
replacement snow and ice control equipment  prior to the following winter. To  a lesser extent, sales of
our  products are influenced by the timing of snowfall in a given  winter.  Because  an early  snowfall can
be viewed as a sign of a heavy upcoming snow  season,  our end-users  may respond to an early snowfall
by purchasing replacement snow and ice control equipment during the current season rather  that
delaying purchases until after the season is over when most purchases are typically made by end-users.

The following chart illustrates the effects of snowfall  levels in the snowbelt  states in  a given winter

on the number of units of snow and ice control equipment we shipped in  the following year.  Snowfall
levels represent the aggregate number  of inches of snowfall recorded in each of 66  cities in  26 snowbelt
states across the Northeast, East, Midwest  and Western  United States where we  have historically
monitored snowfall levels. We have historically monitored snowfall levels in these cities because they
represent the key metropolitan areas  in the  states where snowfall is a regular occurrence and  coincide
with our historical U.S. market. With respect to the  calculation  of units shipped,  each year  in the
following chart represents the calendar  year period from January  1 to December  31. With  respect to
the calculation of snowfall, each year in the  following  chart represents the period  beginning  on
October 1 of the prior year and extending  through the following March 31. Thus,  for example,  the
number of units shipped in 2001 represents the  total units  of  snow and  ice control equipment  we
shipped from January 1, 2001 to December 31, 2001, whereas  the 2001  snowfall level reflects snowfall
in the snowbelt states in the period from  October 1, 2000  through March  31, 2001. As the chart
indicates, heavy snowfall levels in a given  winter tend  to  lead  to  increased unit shipments  of our  snow
and ice control equipment in the following year, whereas  low snowfall  levels  in a given  winter tend to
lead to decreased units shipped of our  snow and ice control  equipment  in the following year. Over the
past 10 years, our sales of snow and  ice  control equipment ranged from a  low of 40,538 units to a high
of 66,043 units, averaging 51,199 units  per  year (including units  sold  by Blizzard  Corporation prior  to
its  acquisition by us in November 2005).

39

10,0000

80,000

60,000

40,000

20,000

s
t
i
n
U

-

2 0 0 1

Equipment Sales Versus Snowfall

6,000

5,000

4,000

3,000

2,000

1,000

-

I

n
c
h
e
s

2 0 0 2

2 0 0 3

2 0 0 4

2 0 0 5

2 0 0 6

2 0 0 7

2 0 0 8

2 0 0 9

2 0 1 0

Snowfall

Units

4MAR201123245567

Note:This chart is not weighted or adjusted to account for new  distributors or increased market size, but does include unit sales

attributable to new distributors. Further, snowfall  data in this  chart is  not adjusted for snowfall outside of the 66 cities in
the 26 states reflected. Units of equipment sales for  years  2002 through 2005 are adjusted to include units sold by Blizzard
Corporation prior to its acquisition by us in November  2005. Data for Blizzard Corporation prior to 2002 is not available.

Source of snowfall data: National Oceanic and Atmospheric Administration’s National Weather Service

Snowfall levels in any given rolling eight-year  period have been relatively constant. See ‘‘Business—

Our Industry.’’

We  attempt to manage the seasonal impact of  snowfall on our revenues  in part through our

pre-season sales program, which involves  actively soliciting and encouraging pre-season  distributor
orders in the  second and third quarters by offering our distributors a combination  of  pricing,  payment
and freight incentives during this period.  These pre-season sales incentives encourage  our distributors
to re-stock their inventory during the second and third quarters in  anticipation of the peak fourth
quarter retail sales period by offering  favorable  pre-season pricing and  payment deferral until the
fourth quarter. As a result, we tend to generate our greatest volume  of  sales  (an  average of over
two-thirds over the last ten years) during  the second  and third quarters,  providing us with
manufacturing visibility for the remainder  of the  year.  By contrast, our  revenue and operating results
tend to be lowest during the first quarter as  management believes  our end-users prefer to wait until the
beginning of a snow season to purchase  new  equipment and as our distributors sell off inventory  and
wait for our pre-season sales incentive  period  to  re-stock inventory. Fourth quarter sales vary from
year-to-year as they are primarily driven  by the level, timing and location  of  snowfall during the
quarter. This is because most of our  fourth quarter sales and shipments consist  of re-orders  by
distributors seeking to restock inventory  to  meet  immediate customer needs caused by snowfall during
the winter months.

Our revenue and operating results tend  to  be  lowest during the first quarter,  during  which period

we typically experience negative earnings  as the snow  season  draws to a close. Our first quarter revenue
has varied from approximately $7.9 million to approximately $22.4 million between 2006 and 2010.
During  the last five-year period, net loss during  the first quarter has varied from a net  loss of
approximately $2.9 million to a net loss of approximately $6.5 million, with  an average net loss of
$5.1 million.

While our monthly working capital has averaged approximately  $90 million from 2008  to  2010,
because of the seasonality of our sales, we experience seasonality in our  working capital needs as  well.

40

In the first quarter we require capital  as  we are  generally required to build our inventory in
anticipation of our second and third  quarter sales seasons. During the second and third quarters, our
working capital requirements rise as  our accounts receivables  increase  as a  result of the sale and
shipment of products ordered through  our pre-season  sales  program and we  continue to build
inventory. Working capital requirements peak towards  the end  of  the third  quarter  (reaching an
average peak of $89.0 million over the  prior  three years)  and then begin to decline through the fourth
quarter through a reduction in accounts receivables (as it is in the fourth quarter that we receive a
majority of the payments for previously shipped products).

We  also attempt to manage the impact of seasonality and year-to-year variability  on our business

costs through the effective management  of our assets. See ‘‘Business—Our Business  Strategy—
Aggressive Asset Management and Profit  Focus.’’ Our asset management  and profit focus strategies
include:

(cid:127) the employment of a highly variable  cost structure facilitated by  a  core group of  workers that we
supplement with a temporary workforce as sales volumes dictate,  which allows us  to  adjust costs
on an as-needed basis in response to changing demand;

(cid:127) our enterprise-wide lean concept, which allows us to adjust production levels up or  down to

meet demand;

(cid:127) the pre-season order program described  above, which incentivizes distributors  to  place orders

prior to the retail selling season; and

(cid:127) a vertically integrated business model.

These asset management and profit focus strategies, among other management  tools, allow us to

adjust fixed overhead and sales, general  and administrative  expenditures to account  for the  year-to-year
variability of our sales volumes. Management  currently estimates that  annual fixed overhead expenses
generally range from approximately $14.0  million  in low sales volume  years  to  approximately
$16.0 million in high sales volume years.  Further, management currently estimates that annual sales,
general and administrative expenses  other  than  amortization generally approximate  $20.0 million, but
can be reduced to approximately $17.0 million to maximize cash  flow in low sales volume  years,  and
can increase to approximately $24.0 million to maintain customer service  and responsiveness  in high
sales volume years.

Additionally, although modest, our annual  capital expenditure  requirements, which are normally
budgeted at $3.5 million, can be temporarily  reduced by up to approximately  40% in response to actual
or anticipated decreases in sales volumes.  If  we are  unsuccessful in our asset  management initiatives,
the seasonality and year-to-year variability effects on our business may be compounded  and in  turn  our
results of operations and financial condition may suffer.

41

Item 7A. Quantitative and Qualitative  Disclosures About Market Risk

Quantitative and Qualitative Disclosures  About  Market Risk

We  do not use financial instruments  for speculative trading purposes, and do not hold any

derivative financial instruments that could  expose  us  to  significant market risk. Our  primary  market  risk
exposures are changes in interest rates  and steel  price fluctuations.

Interest Rate Risk

We  are exposed to market risk primarily from changes in interest rates.  Our  borrowings  under our

term loan, and any revolving borrowings under our  senior credit  facilities, are at variable rates of
interest and expose us to interest rate  risk. In addition, the interest rate on any  revolving borrowings is
subject to an increase in the interest rate based  on our average  daily availability under our revolving
credit facility. When the average daily  excess availability  on our revolving credit facility  falls below
$25 million, our interest rate on the  revolving credit facility will increase by  0.25%. The maximum
impact this would have on our interest  expense would be $150,000 per year. If interest rates increase,
our  debt service obligations on our variable rate indebtedness  would increase even though the amount
borrowed remained the same, and our net income and cash  flows would correspondingly  decrease.

As of December 31, 2010, we had outstanding borrowings under our  term loan  of $121.2 million.

A hypothetical interest rate change of 1%, 1.5% and  2% on  our term loan would have changed  interest
incurred for 2010 by $0.4 million, $0.7  million and  $1.3 million, respectively.  We had no  outstanding
borrowings under our revolving credit  facility as of  December 31,  2010.

Commodity Price Risk

In the normal course of business, we  are  exposed to market risk related to our  purchase  of steel,
the primary commodity upon which our  manufacturing depends.  While  steel is typically available from
numerous suppliers, the price of steel is a  commodity subject to fluctuations that apply  across broad
spectrums of the steel market. We do  not  use  any  derivative or hedging instruments to manage the
price risk. If the price of steel increases, our variable costs could also increase.  While  historically we
have successfully mitigated these increased costs  through the implementation of either permanent  price
increases and/or temporary invoice surcharges, in the future we may  not  be  able to successfully mitigate
these costs, which  could cause our gross margins to decline. If  our costs for steel were  to  increase by
$1.00 in a period in which we were not  able to pass  any  of  this increase onto our distributors, our gross
margins would decline by $1.00 in that period.

Item 8. Financial Statements and Supplementary Data

The financial statements are included in this report  beginning  on page F-3.

Item 9. Changes In and Disagreements  with Accountants on  Accounting and Financial  Disclosures

None

Item 9A. Controls and Procedures

Disclosure Controls and Procedures

We  maintain ‘‘disclosure controls and  procedures,’’ as such term  is defined in Rules 13a-15(e)  and

15d-15(e) under the Securities Exchange  Act of  1934 (the ‘‘Exchange Act’’), that are designed to ensure
that information required to be disclosed by  us in reports  that we file or submit under  the Exchange
Act is recorded, processed, summarized and reported within the  time  periods specified  in Securities and
Exchange Commission rules and forms,  and  that such information is  accumulated and communicated to

42

our  management, including our Chief  Executive Officer and Chief Financial  Officer,  as appropriate, to
allow timely decisions regarding required  disclosure.  In designing disclosure controls and procedures,
our  management necessarily was required to apply its judgment in evaluating the  cost-benefit
relationship of possible disclosure controls and procedures.  The  design of any disclosure controls  and
procedures also is  based in part upon certain assumptions about  the likelihood of future events, and
there can be no assurance that any design will succeed  in achieving its stated  goals under all potential
future conditions.

Our management, including our Chief  Executive Officer and  Chief  Financial Officer, evaluated the

effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15 under the Exchange
Act as of the end of the period covered by this report. Based on that  evaluation,  our  Chief Executive
Officer and Chief Financial Officer have  concluded that, as of the  end of the period covered by this
annual report, our disclosure controls  and procedures (as defined  in Rule 13a-15(e) under  the
Exchange Act) were effective.

Management’s Report on Internal Control Over Financial Reporting

This Annual Report on Form 10-K does not  include a report of  management’s assessment
regarding internal control over financial  reporting or an  attestation report  of  our  independent
registered public accounting firm due to a  transition period established  by the  rules  of the SEC for
newly public companies. No change in our internal control  over financial  reporting (as defined in
Rule 13a-15(f) under the Exchange Act) occurred during the fourth quarter of our fiscal year ended
December 31, 2010 that has materially affected,  or is reasonably  likely to materially  affect, our internal
control over financial reporting.

Item 9B. Other Information

None

43

Item 10. Directors, Executive Officers and  Corporate Governance

PART III

The information included under the captions ‘‘Election of Directors,’’ ‘‘Board of Directors and

Corporate Governance’’ and ‘‘Section 16(a) Beneficial  Ownership Reporting Compliance’’  in the
Company’s definitive proxy statement, which is expected  to be filed pursuant to Regulation  14A within
120 days following the end of the fiscal  year covered by this report (the ‘‘Proxy Statement’’), is hereby
incorporated by reference. The information required  by  Item  10 with  respect to our Executive Officers
is included in Part I of this Annual Report on Form 10-K.

We  have adopted a Code of Business Conduct and Ethics  that applies to  our principal executive
officer, principal financial officer and  principal accounting  officer, as  well as all of our employees. We
have posted a copy of the Code of Business Conduct and Ethics on our website  at
www.douglasdynamics.com. The Code of Business Conduct  and Ethics  is also available in  print to any
stockholder who requests it in writing  from the Corporate Secretary at 7777  North 73rd Street,
Milwaukee, Wisconsin 53223. We intend  to  post on  our website  any amendments to, or  waivers (with
respect to our principal executive officer, principal financial officer and controller)  from, the Code of
Business Conduct and Ethics within four business days  of  any such amendment or waiver. We are not
including the information contained on  our  website as part of, or incorporating it by reference into, this
report.

Item 11. Executive Compensation

The information required in Item 11  is incorporated by reference to the information in the  Proxy

Statement under the captions ‘‘Corporate  Governance—Compensation Committee  Interlocks and
Insider Participation,’’ ‘‘Compensation  Discussion and Analysis’’,  ‘‘Executive Compensation,’’ ‘‘Director
Compensation’’ and ‘‘Compensation Committee  Report.’’

Item 12. Security Ownership of Certain Beneficial Owners  and  Management and Related Shareholder

Matters

The information required in Item 12  is incorporated by reference to the information in the  Proxy

Statement under the captions ‘‘Corporate  Governance—Significant Stockholders’’ and ‘‘—Executive
Officers and Directors.’’

Item 13. Certain Relationships and Related Transactions, and Director  Independence

The information required in Item 13  is incorporated by reference to the information in the  Proxy

Statement under the caption ‘‘Corporate Governance.’’

Item 14. Principal Accounting Fees and  Services

The information required in Item 14  is incorporated by reference to the information in the  Proxy

Statement under the caption ‘‘Ratification of Appointment of Independent Registered  Public
Accounting Firm.’’

44

PART IV

Item 15. Exhibits and Financial Statement Schedules

(a) Documents filed as part of this report:

1. Consolidated Financial Statements:

See ‘‘Index to Consolidated Financial Statements’’  on page F-1, the Report of

Independent Registered Public Accounting  Firm on page F-2  and the Consolidated  Financial
Statements beginning on page F-3, all of  which are  incorporated  herein by reference.

2.

Financial Statement Schedule:

All schedules have been omitted because  the information required  in these schedules is

included in the Notes to the Consolidated Financial  Statements.

3. Exhibits:

See ‘‘Exhibit Index’’ of this Form 10-K, which is incorporated herein by  reference.

45

Pursuant to the requirements of Section 13  or 15(d) of the Securities Exchange Act of  1934, the

Registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized, on this 8th day of March, 2011.

Signatures

DOUGLAS DYNAMICS, INC.

By:

/s/ JAMES JANIK

James L. Janik
President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange  Act of 1934, this report has been signed

below by the following persons on behalf of  the Registrant and  in the capacities and  on the dates
indicated.

/s/ JAMES JANIK
James Janik

President and Chief Executive Officer (Principal Executive Officer)
and Director

/s/ ROBERT MCCORMICK

Robert McCormick

Vice President and Chief Financial Officer (Principal Financial
Officer)

/s/ ROBERT YOUNG

Robert Young

/s/ MICHAEL MARINO

Michael  Marino

/s/ JAMES PACKARD

James Packard

/s/ JACK PEIFFER

Jack Peiffer

/s/ MARK ROSENBAUM

Mark Rosenbaum

/s/ NAV RAHEMTULLA

Nav Rahemtulla

/s/ JAMES STALEY

James Staley

/s/ DONALD STURDIVANT

Donald Sturdivant

/s/ MICHAEL WICKHAM
Michael  Wickham

Dated: March 8, 2011

Corporate Controller and Treasurer (Controller)

Director

Director

Director

Director

Director

Director

Director

Director

46

Exhibit
Number

3.1

3.2

4.1

4.2

4.3

4.4

Exhibit Index

Title

Fourth Amended and Restated Certificate of  Incorporation  of  Douglas Dynamics, Inc.,  to  be
in effect upon consummation of this offering [Incorporated by reference to Exhibit 3.3 to
Douglas Dynamics, Inc.’s Registration  Statement on  Form  S-1 (Registration  No. 333-164590)].

Second Amended and Restated  Bylaws of Douglas  Dynamics, Inc., to be in effect upon
consummation of this offering [Incorporated  by reference to Exhibit  3.6 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

Indenture, dated as of December 16, 2004, among  Douglas Dynamics, L.L.C., Douglas
Dynamics Finance Company, Douglas Dynamics, Inc. and  U.S. Bank  National Association
[Incorporated by reference to Exhibit 4.2  to  Douglas Dynamics, Inc.’s  Registration Statement
on Form S-1 (Registration No. 333-164590)].

First Supplemental Indenture, dated as of June 28,  2005, among Fisher, LLC, Douglas
Dynamics, L.L.C., Douglas Dynamics Finance Company, Douglas Dynamics, Inc. and U.S.
Bank National Association [Incorporated by reference to Exhibit 4.3 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

Form of Global Note for Douglas Dynamics, L.L.C. and  Douglas Dynamics Finance  Company
73⁄4% senior notes due 2012 [Incorporated  by reference to Exhibit 4.4 to Douglas
Dynamics, Inc.’s Registration Statement on Form S-1 (Registration No.  333-164590)].

Form of Douglas Holdings, Inc. Guarantee  for Douglas Dynamics, L.L.C. and Douglas
Dynamics Finance Company 73⁄4% senior notes due 2012 [Incorporated  by reference to
Exhibit 4.5 to Douglas Dynamics, Inc.’s Registration Statement  on Form S-1 (Registration
No.  333-164590)].

10.1 Amendment No. 2 to Senior Secured Term Credit and Guaranty Agreement, dated as of

April 16, 2010 by and among Douglas Dynamics, L.L.C. and each  of  the lenders  party thereto
(including as Exhibit A thereto Senior Secured Term Credit and Guaranty Agreement, dated
as of May 21, 2007, by and among Douglas Dynamics, Inc., Douglas Dynamics, L.L.C.,
Fisher,  LLC and Douglas Dynamics Finance Company, the banks and financial institutions
party thereto and Credit Suisse, Cayman Islands Branch as administrative agent as amended
by Amendment No. 1, dated as of December 19, 2008 and Amendment No. 2, dated as of
April 16, 2010) [Incorporated by reference to Exhibit 10.1 to Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration No. 333-164590)].

10.2

Exhibits and Schedules to Senior Secured Term Credit and Guaranty  Agreement, dated as  of
May  21, 2007, by and among Douglas Dynamics,  Inc., Douglas Dynamics, L.L.C.,  Fisher, LLC
and Douglas Dynamics Finance Company,  the banks  and financial institutions party thereto
and Credit Suisse, Cayman Islands Branch as administrative  agent as amended by Amendment
No.  1, dated as of  December 19, 2008 and Amendment No.  2, dated as of  April 16, 2010
[Incorporated by reference to Exhibit 10.2 to Douglas Dynamics, Inc.’s Registration Statement
on Form S-1 (Registration No. 333-164590)].

47

Exhibit
Number

Title

10.3 Amendment No. 1 to Senior  Secured Revolving  Credit and Guaranty  Agreement, dated as  of
April 16, 2010 by and among Douglas Dynamics, L.L.C.,  Fisher, LLC and Douglas Dynamics
Finance Company and each of the lenders  party thereto (including as Exhibit  A thereto
Senior Secured Revolving Credit and Guaranty Agreement,  dated as of May 21, 2007,  by  and
among Douglas Dynamics, Inc., Douglas  Dynamics,  L.L.C., Fisher, LLC and Douglas
Dynamics Finance Company, the banks and financial  institutions  party thereto  and Credit
Suisse, Cayman Islands Branch as administrative agent as  amended by Amendment No. 1,
dated as of April 16, 2010) [Incorporated by reference  to  Exhibit  10.3 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.4

Exhibits and Schedules to Senior Secured Revolving Credit and Guaranty Agreement, dated
as of May 21, 2007, by and among Douglas Dynamics, Inc., Douglas Dynamics, L.L.C.,
Fisher, LLC and Douglas Dynamics Finance  Company, the banks  and  financial institutions
party thereto and Credit Suisse, Cayman Islands  Branch as administrative agent as amended
by Amendment No. 1, dated as of April 16, 2010 [Incorporated by  reference to Exhibit 10.4 to
Douglas Dynamics, Inc.’s Registration  Statement on  Form  S-1 (Registration  No. 333-164590)].

10.5# Employment Agreement between Robert McCormick and  Douglas Dynamics, Inc., dated
September 7, 2004, as amended by that certain  amendment, dated as of  October 1,  2008
[Incorporated by reference to Exhibit 10.5  to  Douglas Dynamics, Inc.’s  Registration Statement
on Form S-1 (Registration No. 333-164590)].

10.6# Form of Amendment No. 2 to  Employment Agreement between  Robert McCormick  and

Douglas Dynamics, Inc. [Incorporated by reference to Exhibit 10.6 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.7# Employment Agreement between James L. Janik  and Douglas Dynamics, Inc., dated

March 30, 2004 [Incorporated by reference to Exhibit 10.7  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.8# Form of Amendment No. 1 to  Employment Agreement between  James L.  Janik and  Douglas
Dynamics, Inc. [Incorporated by reference to Exhibit 10.8 to Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.9# Employment Agreement between Mark Adamson  and  Douglas Dynamics, Inc., dated

August 27, 2007 [Incorporated by reference  to  Exhibit 10.9 to Douglas Dynamics,  Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.10# Form of Amendment No. 1 to  Employment Agreement between  Mark Adamson  and Douglas
Dynamics, Inc. [Incorporated by reference to Exhibit 10.10 to Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.11# Securities Repurchase and Cancellation Agreement  made and entered into as of

December 22, 2008 by and between James Janik and Douglas Dynamics, Inc.  [Incorporated by
reference to Exhibit 10.11 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.12# Securities Repurchase and Cancellation Agreement  made and entered into as of January 23,
2009 by and between James Janik and  Douglas Dynamics, Inc. [Incorporated by reference to
Exhibit 10.12 to Douglas Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration
No. 333-164590)].

48

Exhibit
Number

Title

10.13# Securities Repurchase and Cancellation Agreement  made and entered into as of

December 22, 2008 by and between Robert McCormick  and Douglas Dynamics, Inc.
[Incorporated by reference to Exhibit 10.13  to  Douglas Dynamics, Inc.’s  Registration
Statement on Form S-1 (Registration No.  333-164590)].

10.14# Securities Repurchase and Cancellation Agreement  made and entered into as of January 23,

2009 by and between Robert McCormick and Douglas  Dynamics, Inc. [Incorporated  by
reference to Exhibit 10.14 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.15# Douglas Dynamics, Inc. Amended and Restated  2004  Stock  Incentive  Plan [Incorporated by
reference to Exhibit 10.16 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.16# Form of Amended and Restated Management Incentive Option Agreement under Douglas

Dynamics, Inc. Amended and Restated 2004  Stock  Incentive Plan  [Incorporated by reference
to Exhibit 10.18 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.17# Form of Management Non-Qualified  Stock Option  Agreement under Douglas Dynamics, Inc.

2004 Stock Incentive Plan [Incorporated by reference to Exhibit 10.19  to  Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.18# Form of Amended and Restated Management Non-Qualified  Option Agreement  under

Douglas Dynamics, Inc. Amended and Restated  2004 Stock Incentive  Plan [Incorporated by
reference to Exhibit 10.20 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.19# Form of Non-Employee Director  Non-Qualified Option  Agreement under Douglas

Dynamics, Inc. 2004 Stock Incentive  Plan  [Incorporated by reference  to  Exhibit  10.21 to
Douglas Dynamics, Inc.’s Registration  Statement on  Form  S-1 (Registration  No. 333-164590)].

10.20# Form of Amended and Restated Non-Employee Director Non-Qualified Option Agreement
under Douglas Dynamics, Inc. Amended and Restated 2004  Stock  Incentive Plan
[Incorporated by reference to Exhibit 10.22  to  Douglas Dynamics, Inc.’s  Registration
Statement on Form S-1 (Registration No.  333-164590)].

10.21# Amended and Restated Management  Incentive Option Agreement under  Douglas

Dynamics, Inc. 2004 Stock Incentive  Plan  between Douglas Dynamics, Inc. and James  L.
Janik, dated March 31, 2004 [Incorporated  by reference to  Exhibit 10.23 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.22# Form of Second Amended and Restated Management  Incentive Option Agreement under

Douglas Dynamics, Inc. Amended and Restated  2004 Stock Incentive  Plan between Douglas
Dynamics, Inc. and James L. Janik [Incorporated by reference  to  Exhibit  10.24 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.23# Amended and Restated Non-Qualified Option  Agreement under  Douglas Dynamics, Inc. 2004

Stock Incentive Plan between Douglas Dynamics,  Inc.  and  James  L.  Janik, dated March  31,
2004 [Incorporated by reference to Exhibit  10.25 to Douglas  Dynamics,  Inc.’s Registration
Statement on Form S-1 (Registration No.  333-164590)].

49

Exhibit
Number

Title

10.24# Form of Second Amended and Restated Non-Qualified Option Agreement under  Douglas
Dynamics, Inc. Amended and Restated 2004  Stock  Incentive Plan  between Douglas
Dynamics, Inc. and James L. Janik [Incorporated by reference  to  Exhibit  10.26 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.25# Form of Amended and Restated Deferred Stock Unit  Agreement [Incorporated by reference

to Exhibit 10.27 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.26# Douglas Dynamics 2009 Annual  Incentive  Plan  [Incorporated by reference to Exhibit 10.28 to
Douglas Dynamics, Inc.’s Registration  Statement on  Form  S-1 (Registration  No. 333-164590)].

10.27# Douglas Dynamics, L.L.C. Annual Incentive Plan 2009 [Incorporated by reference  to

Exhibit 10.29 to Douglas Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration
No. 333-164590)].

10.28# Douglas Dynamics, L.L.C. Long  Term Incentive  Plan 2009 [Incorporated  by  reference to

Exhibit 10.30 to Douglas Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration
No. 333-164590)].

10.29# Douglas Dynamics, Inc. Liquidity Bonus Plan [Incorporated by  reference to Exhibit 10.31 to

Douglas Dynamics, Inc.’s Registration  Statement on  Form  S-1 (Registration  No. 333-164590)].

10.30# Douglas Dynamics, Inc. 2010 Stock Incentive Plan  [Incorporated by reference to Exhibit 10.32

to Douglas Dynamics, Inc.’s Registration Statement  on Form S-1 (Registration
No. 333-164590)].

10.31# Form of Restricted Stock Agreement  under Douglas Dynamics, Inc. 2010 Stock Incentive Plan
[Incorporated by reference to Exhibit 10.33  to  Douglas Dynamics, Inc.’s  Registration
Statement on Form S-1 (Registration No.  333-164590)].

10.32# Alternative Form of Restricted Stock Agreement  under Douglas Dynamics, Inc. 2010 Stock

Incentive Plan [Incorporated by reference to Exhibit 10.34  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.33# Form of Restricted Stock Units Agreement under Douglas Dynamics,  Inc. 2010 Stock

Incentive Plan [Incorporated by reference to Exhibit 10.35  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.34# Form of Nonqualified Stock  Option Agreement under Douglas  Dynamics, Inc.  2010 Stock

Incentive Plan [Incorporated by reference to Exhibit 10.36  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.35# Form of Incentive Stock Option Agreement under  2010 Stock Incentive  Plan [Incorporated by

reference to Exhibit 10.37 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.36# Form of Restricted Stock Grant  Notice  and  Standard Terms and Conditions  under the

Douglas Dynamics, Inc. 2010 Stock Incentive Plan [Incorporated by reference  to  Exhibit  10.1
to Douglas Dynamics, Inc.’s Current Report on Form 8-K filed December  30, 2010 (File
No. 001-34728)].

10.37# Form of Restricted Stock Unit Grant Notice and Standard Terms  and Conditions under the

Douglas Dynamics, Inc. 2010 Stock Incentive Plan [Incorporated by reference  to  Exhibit  10.1
to Douglas Dynamics, Inc.’s Current Report on Form 8-K filed December  30, 2010 (File
No. 001-34728)].

50

Exhibit
Number

Title

10.38# Form of Nonemployee Director Restricted Stock Unit Grant Notice and Standard Terms and

Conditions under the Douglas Dynamics,  Inc.  2010 Stock Incentive Plan  [Incorporated by
reference to Exhibit 10.1 to Douglas Dynamics, Inc.’s Current Report on  Form 8-K  filed
December 30, 2010 (File No. 001-34728)].

10.39# Second Amended and Restated  Securityholders Agreement  among  Douglas Dynamics, Inc.

and  certain of its stockholders, optionholders and warrantholders, dated June  30, 2004
[Incorporated by reference to Exhibit 10.38  to  Douglas Dynamics, Inc.’s  Registration
Statement on Form S-1 (Registration No.  333-164590)].

10.40# First Amendment to Second  Amended  and Restated Securityholders Agreement  among

Douglas Dynamics, Inc. and certain of its stockholders,  optionholders and  warrantholders,
dated December 27, 2004 [Incorporated by reference to Exhibit 10.39 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.41# Form of Second Amendment to Second Amended and  Restated Securityholders Agreement
among Douglas Dynamics, Inc. and certain of its stockholders,  optionholders and
warrantholders [Incorporated by reference  to  Exhibit 10.40 to Douglas Dynamics,  Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.42# Form of Second Amended and Restated Joint Management Services Agreement among

Douglas Dynamics, Inc., Douglas Dynamics, L.L.C., Aurora Management Partners  LLC, and
ACOF Management, L.P. [Incorporated  by reference to Exhibit 10.42  to  Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.43# Form of Director and Officer  Indemnification Agreement [Incorporated  by  reference to

Exhibit 10.43 to Douglas Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration
No. 333-164590)].

21.1

23.1

31.1

31.2

32.1

99.1

Subsidiaries of Douglas Dynamics, Inc.

Consent of Ernst & Young LLP.

Certification of the Chief Executive Officer pursuant to Section 302 of the  Sarbanes-Oxley Act
of 2002

Certification of the Chief Financial Officer pursuant to Section 302  of  the Sarbanes-Oxley  Act
of 2002

Certification of Periodic Financial Report by  the Chief Executive Officer and Chief Financial
Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Proxy Statement for the 2011 Annual  Meeting  of  Stockholders [To  be  filed with the Securities
and  Exchange Commission under Regulation 14A within 120 days after December 31, 2010;
except to the extent specifically incorporated by  reference, the Proxy  Statement for  the 2011
Annual Meeting of Stockholders shall  not  be  deemed  to  be filed with  the Securities and
Exchange Commission as part of this  Annual  Report on Form 10-K]

# A management contract or compensatory plan or arrangement.

51

(This page has been left blank intentionally.)

Index to Consolidated Financial Statements

Consolidated Financial Statements

Report of Independent Registered Public Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Changes  in  Shareholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

F-2

F-3

F-4

F-5

F-6

F-7

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders  of Douglas  Dynamics, Inc.

We  have audited the accompanying consolidated balance sheets of Douglas  Dynamics,  Inc. (the

Company) as of December 31, 2010 and 2009, and  the related consolidated  statements of income,
changes in shareholders’ equity, and  cash  flows  for each  of the three years  in the period ended
December 31, 2010. These financial statements are  the responsibility of the  Company’s management.
Our responsibility is to express an opinion  on these financial statements based  on our audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  We
were not engaged to perform an audit  of the  Company’s internal control over  financial reporting.  Our
audit included consideration of internal control over financial reporting as a basis  for designing audit
procedures that are appropriate in the circumstances, but  not  for the  purpose of expressing an opinion
on the effectiveness of the company’s  internal control over financial reporting. Accordingly, we express
no such opinion. An audit also includes  examining,  on a test basis,  evidence supporting  the amounts
and disclosures in  the financial statements, assessing  the accounting principles used and significant
estimates made by management, and  evaluating the  overall financial  statement presentation. We believe
that our audits provide a reasonable  basis  for our  opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated financial position of  Douglas Dynamics, Inc.  at  December 31, 2010 and  2009, and  the
consolidated results of its operations and  its cash  flows  for  each  of the three years in the period ended
December 31, 2010, in conformity with  U.S.  generally accepted accounting  principles.

Milwaukee, Wisconsin
March  8,  2011

/s/ ERNST & YOUNG LLP

F-2

DOUGLAS DYNAMICS, INC.

CONSOLIDATED BALANCE SHEETS

(Dollars In Thousands, Except Per Share Data)

December 31,
2010

December 31,
2009

Assets
Current assets:

Cash and  cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid  income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid management fees-related party . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid  and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant, and equipment, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets  held for  sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred financing costs, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 20,149
37,040
23,481
7,142
29
—
1,131

88,972

21,962
1,779
107,222
126,948
953
207

$ 69,073
32,172
26,697
3,729
—
417
1,446

133,534

26,661
—
107,222
132,950
3,311
941

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$348,043

$404,619

Liabilities, redeemable stock and stockholders’ equity
Current liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes  payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Retiree  health benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt,  less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Redeemable preferred stock—Series A, par value $0.01,  65,000 shares  authorized, no shares

outstanding at December 31, 2010 and December 31, 2009 . . . . . . . . . . . . . . . . . . . . . .
Redeemable preferred stock—Series  B, par value $0.01, no shares outstanding at  December  31,
2010 and one share outstanding at December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable preferred stock—Series  C, par value $0.01, no  shares outstanding  at December 31,
2010 and one share outstanding at December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . .

Stockholders’  equity:

Common  Stock, par value $0.01, 200,000,000 and 23,750,000 shares authorized  at

December 31, 2010 and December 31, 2009, respectively, 21,579,655 and  14,421,736 shares
issued  and  outstanding at December 31, 2010 and December  31, 2009,  respectively . . . . . .
Additional  paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’  notes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,847
11,923
23
—
1,183

15,976

7,235
10,753
22,650
1,067
119,971
898

—

—

—

216
127,695
(482)
46,495
(4,431)

169,493

Total liabilities, redeemable stock and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . .

$348,043

$

5,170
12,598
5,367
1,202
850

25,187

7,848
8,957
18,913
1,482
231,813
2,195

—

1

1

144
59,973
(1,013)
53,055
(3,937)

108,222

$404,619

See accompanying Notes to Consolidated Financial  Statements

F-3

DOUGLAS DYNAMICS, INC.

CONSOLIDATED STATEMENTS OF  INCOME

(In Thousands, Except Per Share Data)

2010

2009

2008

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$176,795
116,494

$174,342
117,264

$180,108
117,911

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

60,301

Selling, general, and administrative expense . . . . . . . . . . . . . . . . . . .
Intangibles amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management fees-related party . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,509
6,001
6,383

21,408

57,078

20,085
6,161
1,393

29,439

62,197

19,032
6,160
1,369

35,636

Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(10,943)
(7,967)
36

(15,520)
—
(90)

(17,299)
—
(73)

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,534

13,829

18,264

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

872

3,986

6,793

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,662

$

9,843

$ 11,471

Less: Net income attributable to participating securities . . . . . . . . . . .

12

—

—

Net income attributable to common shareholders . . . . . . . . . . . . . . .

$

1,650

$

9,843

$ 11,471

Earnings per share:

Basic earnings per common share attributable to common

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings per common share assuming  dilution attributable to

common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends declared and paid per share . . . . . . . . . . . . . . . . . . .

$

$
$

0.09

0.09
0.38

$

$
$

0.68

0.67
0.00

$

$
$

0.79

0.77
0.00

See accompanying Notes to Consolidated Financial  Statements

F-4

CONSOLIDATED STATEMENTS OF  CHANGES IN SHAREHOLDERS’ EQUITY

DOUGLAS DYNAMICS, INC.

(Dollars In Thousands)

Redeemable Securities

Series A
Redeemable
Preferred
Stock

Series B
Redeemable
Preferred

Series C
Redeemable
Preferred

Shares Dollars Shares Dollars Shares Dollars

Shares

Common  Stock

Additional Stockholders’

Accumulated
Other

Paid-in
Dollars Capital

Notes

Retained Comprehensive

Receivable Earnings

Loss

Total

Comprehensive
Income (Loss)

Balance at January 1, 2008 . . . . . . . . . . . . — $—

Net income . . . . . . . . . . . . . . . . . . . . —
Adjustment for pension and postretirement

1
— —

$ 1
1
— —

$ 1
—

14,618,861 $146 $ 62,153
—

— —

$(1,742)
—

$31,855
11,471

$ (468)
—

$ 91,944
11,471

$11,471

benefit liability, net of tax of $1,913 . . . —

— —

— —

—

— —

—

—

(2,449)

(2,449)

(2,449)

Change in pension measurement date, net

of  tax of $964 . . . . . . . . . . . . . . . . . —
Interest on stockholders’ notes receivable . —
. . . . . . —
Stock repurchases and retirement

— —
— —
— —

Balance at December 31, 2008 . . . . . . . . . . —

—

1

— —
— —
— —

1

1

—
—
— (164,493)

— —
— —
(2)

—
—
(1,775)

1

14,454,369

144

60,378

(1,116)

43,212

—

—
(77)
703

(114)
—
—

F
-
5

Net income . . . . . . . . . . . . . . . . . . . . —
Adjustment for pension and postretirement

benefit liability, net of tax of $365 . . . . —
Interest on stockholders’ notes receivable . —
. . . . . . —
Stock repurchases and retirement

— —

— —

— —
— —
— —

— —
— —
— —

—

—
—
—

— —

—

—

9,843

— —
— —
(32,633) —

—
—
(405)

—
(34)
137

—
—
—

(1,642)
—
—

(4,559)

—

622
—
—

(1,756)
(77)
(1,074)

—
—
—

98,059

$ 9,022

9,843

$ 9,843

622
(34)
(268)

622
—
—

Balance at December 31, 2009 . . . . . . . . . . — $—

1

$ 1

1

$ 1

14,421,736 $144 $ 59,973

$(1,013)

$53,055

$(3,937)

$108,222

$10,465

Net income . . . . . . . . . . . . . . . . . . . . —
Dividends paid . . . . . . . . . . . . . . . . . . —
Adjustment for pension and postretirement

benefit liability, net of tax of $327 . . . . —
Interest on stockholders’ notes receivable . —
Issuance and sales of common stock by

— —
— —

— —
— —

— —
— —

— —
— —

—
—

—
—

— —
— —

— —
— —

—
—

—
—

Company through IPO . . . . . . . . . . . —

— —

— —

— 6,500,000

65

63,864

Issuance of non-vested common stock in

connection with IPO . . . . . . . . . . . . . —

— —

— —

Shares issued for options exercised in

connection with IPO . . . . . . . . . . . . . —

— —

— —

Fractional shares repurchased and retired

in  connection with IPO . . . . . . . . . . . —
Stock repurchases and retirement
. . . . . . —
Deferred stock units converted . . . . . . . . —
Stock option exercises
. . . . . . . . . . . . . —
Stock based compensation . . . . . . . . . . . —

— —
— (1)
— —
— —
— —

— —
(1)
(1)
— —
— —
— —

—

—

—
(1)
—
—
—

208,130

180,567

2

2

(2)

1,659

(7) —

—

174,229
95,000

2
1
— —

(2)
1,067
1,136

—
—

—
(28)

—

—

—

—
559
—

—

1,662
(8,222)

—
—

—

—

—

—

—

—

—
—

(494)
—

1,662
(8,222)

$ 1,662
—

(494)
(28)

(494)
—

—

—

—

—
—
—

—

63,929

0

1,661

—
559
(0)

1,136

—

—

—

—
—
—

—

Balance at December 31, 2010 . . . . . . . . . . — $— — $— — $— 21,579,655 $216 $127,695

$ (482)

$46,495

$(4,431)

$169,493

$ 1,168

See accompanying Notes to Consolidated Financial Statements

DOUGLAS DYNAMICS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In Thousands)

Operating activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income  to  net cash provided  by

operating activities:
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs and debt discount . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for losses on accounts receivable . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid and other assets and prepaid  income taxes . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current  liabilities . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit obligations and other long-term liabilities . . . . . . . . . . . . . .

2010

2009

2008

$

1,662

$ 9,843

$ 11,471

11,705
872
7,967
4,029
445
641

(5,313)
3,216
1,437
(2,323)
(7,201)
(415)
(945)

11,958
1,209
—
732
133
1,810

(3,717)
2,105
(776)
218
1,127
(162)
1,091

10,810
1,138
—
—
81
3,946

(1,182)
(11,716)
4,105
335
4,476
(45)
(8)

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . .

15,777

25,571

23,411

Investing activities
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of equipment

(3,009)
226

(8,200)
—

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,783)

(8,200)

(3,160)
47

(3,113)

Financing activities
Stock repurchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment  of call premium and post payoff interest on  senior notes

redemption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Collection of stockholders’ notes receivable . . . . . . . . . . . . . . . . . . . .
Payments of financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from initial public offering,  net . . . . . . . . . . . . . . . . . . . . . .
Borrowings on long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(166)

(1,000)

(1,101)

(3,876)
531
(2,605)
63,929
40,000
(8,222)
(151,509)

—
—
—
—
—
—
(850)

—
—
(314)
—
—
—
(850)

Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . .

(61,918)

(1,850)

(2,265)

Change in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of year . . . . . . . . . . . . . . . . .

(48,924)
69,073

15,521
53,552

18,033
35,519

Cash and cash equivalents at end of  year . . . . . . . . . . . . . . . . . . . . . .

$ 20,149

$69,073

$ 53,552

Supplemental disclosure of cash flow  information
Income Taxes Paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest Paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
1,663
$ 16,886

$ 1,895
$14,410

$ 2,832
$ 16,730

See accompanying Notes to Consolidated Financial Statements

F-6

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

1. Description of business and basis  of presentation

Douglas Dynamics, Inc., (the ‘‘Company’’) is the North American leader in the design,
manufacture and sale of snow and ice control  equipment  for  light trucks,  which is comprised of
snowplows and sand and salt spreaders,  and  related  parts and  accessories.  The  Company’s snow and  ice
control products are sold through a network of over  720 truck equipment  distributors that purchase
directly from the Company and are located throughout  the snowbelt  regions in  North America
(primarily the Midwest, East and Northeast regions of the  United States as  well as all provinces  of
Canada). The Company sells its products under the  WESTERN(cid:3), FISHER(cid:3), and BLIZZARD(cid:3)
brands. The Company is headquartered  in Milwaukee, WI  and  currently  has manufacturing facilities in
Milwaukee, WI, and Rockland, ME. The Company  closed its Johnson City, TN facility  in August 2010.
The Company operates as a single segment.

All share and per share data reported herein  have been retrospectively restated to reflect the
23.75-for-one stock split of the Company’s  common  stock that  occurred  on May 7, 2010, immediately
prior to the consummation of the Company’s initial  public  offering (‘‘IPO’’).

On May 10, 2010, the Company completed its IPO of 10,000,000 shares of common stock at a

public offering price of $11.25 per share, less underwriting discounts.  The 10,000,000 shares sold
included 6,500,000 shares sold by the  Company  and 3,500,000 shares sold by certain selling
stockholders. In addition, on May 14, 2010, the selling stockholders in the IPO closed the sale of an
additional 1,500,000 shares to the underwriters at the public offering price  of  $11.25 per share,  less
underwriting discounts, pursuant to the underwriters’  exercise in  full  of their overallotment option.  The
Company received $73,125 in gross proceeds from  the issuance  and  sale of its common stock  in the
IPO and $63,929 in net proceeds after  deducting underwriting discounts  and total expenses related  to
the offering. The Company did not receive any proceeds from the sale of its stock by the selling
stockholders in the IPO.

Capitalization summary upon closing of IPO:

Common stock issued and outstanding at  December  31, 2009 . . . . . . . .
Issuance and sales of common stock by  Company through  IPO . . . . . . .
Issuance of non-vested common stock in  connection with  IPO . . . . . . . .
Shares issued for options exercised in connection with IPO . . . . . . . . . .
Fractional shares repurchased and retired in  connection with IPO . . . . .

14,421,736
6,500,000
208,130
180,567
(7)

Common stock issued and outstanding upon closing of IPO . . . . . . . . . .

21,310,426

Concurrent with the closing of the IPO, the Company repurchased its one issued  and outstanding

share of Series B preferred stock and  one  issued and outstanding share  of Series C preferred  stock,
each  at a price of $1,000 per share. Subsequent to the  repurchase of the preferred stock, the  Company
has no preferred stock outstanding.

F-7

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

2. Summary of Significant Accounting Policies

Principles of  consolidation

The accompanying consolidated financial statements include the accounts of  Douglas

Dynamics, Inc. and its direct wholly-owned subsidiary, Douglas Dynamics, L.L.C., and its indirect
wholly-owned subsidiaries, Douglas Dynamics Finance Company  (an inactive subsidiary)  and
Fisher, LLC (hereinafter collectively referred to as the  ‘‘Company’’). All intercompany balances and
transactions have been eliminated in consolidation.

Use  of estimates

The preparation of the financial statements  in conformity  with U.S. generally  accepted accounting

principles requires management to make estimates and assumptions  that affect the reported  amounts of
assets and liabilities and disclosure of  contingent assets and liabilities at the  date of the  financial
statements and the reported amounts of revenues and expenses during  the reporting periods.
Accordingly, actual results could differ from those estimates.

Cash and Cash Equivalents

The Company considers all highly liquid investments  purchased with  an original maturity of three

months or less to be cash equivalents. Cash equivalents are carried at cost, which approximates  fair
value.

Accounts receivable and allowance for doubtful accounts

The Company carries its accounts receivable  at  their face amount less an allowance for  doubtful

accounts. The majority of the Company’s  accounts receivable  are due from distributors of  truck
equipment. Credit is extended based on an evaluation of a customer’s  financial  condition. On a
periodic basis, the Company evaluates its accounts receivable and establishes the allowance for doubtful
accounts based on a combination of specific customer circumstances and credit conditions based on a
history of write-offs and collections. A  receivable is considered past  due if payments have not been
received within agreed upon invoice terms. Accounts receivable  are written off after all collection
efforts have been exhausted. The Company takes a security interest in the  inventory  as collateral for
the receivable but often does not have  a priority security  interest.

Financing program

The Company is party to a financing program in which certain  distributors may elect to finance
their purchases from the Company through a third party financing company. The Company provides
the third party financing company recourse against  the Company regarding the collectability of the
receivable under the program due to the fact that if the third  party financing company  is unable  to
collect from the distributor the amounts due in respect of the  product financed, the  Company would  be
obligated to repurchase any remaining inventory  related to  the  product financed and reimburse any
legal fees incurred by the financing company. During  the years ended December 31, 2010,  2009 and
2008, distributors financed purchases of $1,696, $3,269 and $3,462 through this financing program,
respectively. There were no outstanding  or  uncollectible  amounts related to sales financed under  the

F-8

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

2. Summary of Significant Accounting Policies (Continued)

financing program for the years ended  December  31, 2010 and 2009.  The amount owed by our
distributors to the third party financing company under this  program at  December  31, 2010 and 2009
was $1,267 and $3,202, respectively. The  Company was required  to  repurchase repossessed inventory of
$91 and $19 for the years ended December 31, 2010  and  December 31, 2009,  respectively. There  were
no required repurchases of repossessed inventory during the year ended December 31,  2008.

In the past, minimal losses have been incurred  under  this  agreement. However,  an adverse change

in distributor retail sales could cause this situation to change  and  thereby require  the Company to
repurchase repossessed units. Any repossessed units are inspected  to  ensure they are current,  unused
product and are restocked and resold.

Inventories

Inventories are stated at the lower of  cost or market. Market is determined based on estimated
realizable values. Inventory costs are primarily determined by  the first-in, first-out (FIFO) method.  The
Company periodically reviews our inventory for slow  moving, damaged  and  discontinued items and
provides reserves to reduce such items  identified to their recoverable amounts.

Property, plant and equipment

Property, plant and equipment are recorded at cost, less accumulated depreciation. Depreciation is

computed using straight-line methods over the  estimated  useful lives  for  financial statement purposes
and  an accelerated method for income tax  reporting purposes. The  estimated  useful lives  of the assets
are as follows:

Land improvements and buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mobile equipment and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years

15–40
3–20
3–12
3–10

Depreciation expense was $5,704, $5,797, and $4,650 for the years ended December 31,  2010, 2009

and 2008, respectively.

Expenditures for renewals and improvements that significantly add to the productive capacity or
extend the useful life of an asset are  capitalized. Expenditures for maintenance and  repairs are  charged
to operations when incurred. Repairs  and  maintenance expenses  amounted  to  $2,909, $3,079 and $2,610
for the years ended December 31, 2010, 2009 and  2008, respectively. When assets are sold or retired,
the cost of the asset and the related accumulated  depreciation  are eliminated  from the accounts  and
any gain or loss is recognized in the results of  operations.

Impairment of long-lived assets

Long-lived assets are reviewed for potential impairment when events or changes in  circumstances

indicate that the carrying amount of the  asset  may  not  be  recoverable. Recoverability  of  assets to be

F-9

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

2. Summary of Significant Accounting Policies (Continued)

held and used is measured by comparison of the carrying value of such assets  to  the undiscounted
future cash flows expected to be generated  by the  assets. If the carrying value  of  an asset exceeds its
estimated undiscounted future cash flows, an impairment provision is  recognized  to  the extent that the
carrying amount of the asset exceeds its  fair value. Assets  to  be  disposed of are reported at  the lower
of the carrying amount or the fair value  of the  asset,  less costs  of disposition. Management of the
Company considers such factors as current results, trends and  future prospects, current market  value,
and  other economic and regulatory factors in performing these analyses. The Company determined that
no long-lived assets were impaired as of  December 31,  2010 and  2009.

Goodwill and other intangible assets

Goodwill and indefinite-lived intangible assets are tested for impairment annually in the  fourth

quarter, or sooner if impairment indicators arise. The fair value of indefinite-lived intangible assets is
estimated based upon a market approach. In reviewing goodwill for  impairment, potential impairment
is identified by comparing the estimated  fair value of the reporting unit to its  carrying value. The
Company has determined it has one reporting unit. When the fair  value is less than the carrying  value
of the net assets of the reporting unit, including goodwill, an impairment loss may be recognized. The
Company has determined that goodwill and  indefinite lived assets were not impaired as  of
December 31, 2010 and 2009.

Intangible assets with estimable useful lives  are  amortized over their respective estimated useful

lives and also reviewed at least annually for impairment or as events or circumstances arise.  The
Company amortizes its distribution network intangible over periods  ranging  from 15 to 20  years,
trademarks over 7 to 10 years, patents over 7  to  20 years, and  noncompete agreements over 5 years.
The Company has determined that finite lived  intangible assets were not impaired as of  December 31,
2010 and 2009.

Income taxes

Deferred income taxes are accounted for under the asset and liability method  whereby deferred  tax

assets and liabilities are recognized for  the future tax consequences attributable  to  differences between
the financial statement carrying amounts of existing assets  and liabilities and their respective  tax bases.
Deferred tax assets and liabilities are measured  using enacted tax rates.  Deferred income tax  provisions
or benefits are based on the change in the  deferred tax  assets and  liabilities from period to period.
Deferred income tax assets are reduced by  a  valuation allowance if  it is more likely than  not  that  some
portion of the deferred income tax asset will not be realized.  Additionally,  when applicable, the
Company would classify interest and penalties related  to  uncertain tax positions in  income  tax expense.

F-10

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

2. Summary of Significant Accounting Policies (Continued)

Deferred financing costs

The costs of obtaining financing are  capitalized and amortized over the term of the related

financing on a basis that approximates the effective interest  method. The changes  in deferred  financing
costs are as follows:

Balance at January 1, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt amendment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,344
(1,138)
314

Balance at December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Write-off of unamortized deferred financing costs . . . . . . . . . . . . . . . . . . .
Deferred financing costs capitalized on new debt . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . .

4,520
(1,209)

3,311
(2,045)
559
(872)

Balance at December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

953

For the year ended December 31, 2010,  the Company recorded the write-off  of deferred financing
costs as a loss on extinguishment of debt, in the  consolidated statements of  operations  as a result  of an
amendment to the Company’s term loan facility and the repayment of  the  senior  notes. The
amendment of the term loan facility  resulted in a significant modification of the debt which  resulted in
the write off of unamortized capitalized deferred financing  costs of  $995. The Company wrote off
$1,050 of unamortized deferred financing costs related to the senior  notes.  These amounts are included
as a loss on extinguishment of debt in  the consolidated statements  of operations. See  further details in
Note 7.

Fair  values of financial instruments

The Company’s financial instruments consist of cash, trade receivables, trade  accounts payable,  and

long-term debt. The Company’s estimate of fair  value  of  all these financial  instruments approximates
their carrying amounts at December 31,  2010 and 2009,  except for long-term debt. The fair  value of  the
Company’s long-term debt as of December  31, 2010 and December 31, 2009  was approximately
$120,397 and $218,703, respectively, which is  based on the borrowing rates currently available to the
Company for debt with similar terms  and  maturities.

Fair  value measurements

The Company applies the guidance in Accounting  Standards  Codification (ASC)  820-10 Fair Value

Measurements and Disclosures (‘‘ASC 820-10’’). ASC 820-10, among other things,  defines fair value,
establishes a consistent framework for measuring fair value, and expands disclosure for each major
asset and liability category measured  at fair value on either  a  recurring  basis or  nonrecurring  basis.
ASC 820-10 clarifies that fair value is an exit price,  representing the amount that would be received to
sell an  asset or paid to transfer a liability in an  orderly transaction between market participants. As

F-11

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

2. Summary of Significant Accounting Policies (Continued)

such,  fair value is a market-based measurement that  should be determined based on  assumptions that
market participants would use in pricing an asset or liability. As a basis  for considering such
assumptions, the pronouncement establishes  a three-tier fair value hierarchy, which  prioritizes  the
inputs used in measuring fair value as follows: (Level  1) observable inputs such as quoted prices in
active markets; (Level 2) inputs, other  than the  quoted  prices in active markets, that are  observable
either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market
data, which require the reporting entity to develop  its  own assumptions.

Assets and liabilities measured at fair value are based  on the  market  approach, which is prices and
other  relevant information generated by market transactions involving identical  or comparable assets  or
liabilities. At December 31, 2010 and 2009, the Company did not  have any financial instruments
accounted for at fair value.

Concentration of credit risk

The Company’s cash is deposited with multiple financial institutions.  At  times, deposits in  these

institutions exceed the amount of insurance provided  on  such deposits.  The Company has  not
experienced any losses in such accounts and believes that it is not exposed  to  any significant risk on
these balances.

No distributor represented more than  10% of  the Company’s net sales  or accounts  receivable

during the years ended December 31, 2010, 2009  and  2008.

Revenue recognition

The Company recognizes revenues upon  shipment to the  customer,  which is when title  passes and

all of the following conditions are satisfied: (i) persuasive evidence of an arrangement exists; (ii) the
price is fixed  or determinable; (iii) collectability  is reasonably assured; and (iv) the  product has  been
shipped and the Company has no further obligations. Customers have no  right of return privileges.
Historically, product returns have not been material  and  are permitted on an  exception  basis only.

The Company offers a variety of discounts and  sales incentives  to  our distributors.  The  estimated

liability  for sales discounts and allowances is recorded at  the time of sale as a  reduction of net  sales.
The liability is estimated based on the  costs  of the  program, the planned  duration of the program and
historical experience.

Cost of sales

Cost of sales includes all costs associated with the manufacture of the Company’s products,
including raw materials, purchased parts, freight, plant operating  expenses, property  insurance and
taxes, and plant depreciation. All payroll  costs  and  employee benefits for  the hourly workforce,
manufacturing management, and engineering costs are included in cost  of sales.

F-12

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

2. Summary of Significant Accounting Policies (Continued)

Warranty cost recognition

The Company accrues for estimated  warranty costs as revenue is  recognized. See note  9 for  further

details.

Advertising expenses

Advertising expenses include costs for the  production of marketing media, literature, CD-ROM,

and  displays. The Company participates in trade shows and advertises in the yellow pages and
billboards. Advertising expenses amounted  to  $2,805, $2,528 and $3,028  for  the years ended
December 31, 2010, 2009 and 2008, respectively. The Company  also  provides its  distributors with
pre-approved, cooperative advertising programs, which  are  recorded as advertising expense in selling,
general and administrative expense. All costs associated with the Company’s advertising programs are
expensed as incurred.

Shipping and handling costs

Generally, shipping and handling costs  are  paid directly by  the customer  to the shipping  agent.

Those shipping and handling costs billed by the Company are recorded as  a component of sales with
the corresponding costs included in cost  of sales.

Reclassifications

Certain prior year amounts in the financial statements have been reclassified  to  conform  to  the

current  year presentation.

Share-based payments

The Company applies the guidance codified in ASC  718—Compensation-Stock Compensation. This
standard requires the measurement of  the  cost  of  employee services received  in exchange  for an  award
of equity instruments based on the fair  value of the  award  at the grant  date and recognition  of the
compensation expense over the period during which an employee is  required to provide  service  in
exchange for the award (generally the  vesting period).  Because the  Company used the minimum-value
method to measure compensation cost for employee  stock options  prior to January  1, 2006 the  date on
which  ASC 718 was adopted, under this previous guidance,  it was required to use the prospective
method of adoption for this standard. Under the prospective method, the Company continues to
account for non-vested awards outstanding at the date  of  adoption using the  same method  as prior to
adoption for financial statement recognition purposes.  All  awards granted, modified, or settled after the
date  of  adoption are accounted for using the measurement, recognition, and  attribution  provisions of
ASC 718.

Comprehensive income (loss)

Comprehensive income (loss) is defined as  the change in  equity (net assets) of  a business
enterprise during a period from transactions and other events and  circumstances from non-owner

F-13

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

2. Summary of Significant Accounting Policies (Continued)

resources and is comprised of net income  or  loss and ‘‘other comprehensive income (loss)’’. The
Company’s other comprehensive income  (loss)  is comprised exclusively of  the adjustments for pension
and  postretirement benefit liabilities.

Segment Reporting

The Company operates in and reports as a single operating segment, which is the  manufacture and
sale of snow and ice control products.  Net sales  are  generated through the  sale of  snow and ice control
products and accessories to distributors. The chief operating decision maker (the Company’s CEO)
manages and evaluates its operations as one segment primarily  due to similarities in the  nature of the
products, production processes and methods of  distribution. All  of the Company’s  identifiable assets are
located  in the United States. The Company’s sales outside North America are not material,
representing less than 1% of net sales.

The Company’s product offerings primarily consist of  snow and ice control products and

accessories. Equipment and parts and  accessories  are  each a similar class of products based  on similar
customer usage.

Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Parts  and accessories . . . . . . . . . . . . . . . . . . . . . .

$151,808
24,987

$147,478
26,864

$151,450
28,658

Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$176,795

$174,342

$180,108

Year ended December 31,

2010

2009

2008

3. Related-Party Transactions

The Company is party to a Joint Management Services Agreement with  Aurora Management
Partners,  LLC (‘‘AMP’’) and ACOF Management, LP (‘‘ACOF’’), affiliates  of its  principal stockholders.
Prior to the IPO, this agreement obligated  the Company to  pay  an annual  management fee of $1,250
per  annum, to AMP and ACOF, pro rata  in accordance with their respective holdings, plus
reimbursement of reasonable out-of-pocket expenses, in exchange  for  consultation and advice in fields
such as financial services, accounting,  general business management, acquisitions, dispositions and
banking.

In connection with the Company’s IPO, the  Company amended  and restated the terms  of  its  Joint
Management Services Agreement to,  among other things, (i) extend the term  of service until the earlier
of (A) the fifth anniversary of the consummation of the Company’s IPO, (B) such  time as  AMP and
ACOF, together with their affiliates,  collectively hold less  than  5%  of the Company’s outstanding
common stock and (C) such time as all  parties mutually agree in writing, while eliminating all other
termination events (other than termination for  cause);  (ii) eliminate the annual management fee, as
well as the provision obligating the Company to pay AMP and ACOF a  transaction fee  in the event  of
an acquisition or any sale or disposition  of  the Company  or any of its divisions or  any sale of
substantially all Company assets or similar transactions  in exchange for a one-time  fee of  $5,800 upon

F-14

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

3. Related-Party Transactions (Continued)

the consummation of the IPO, pro rata in accordance with  their respective holdings; and (iii) modify
the expense reimbursement provisions to include reimbursement for out-of-pocket  expenses incurred in
connection with SEC and other legally required  filings made by each of AMP and  ACOF with respect
to the Company’s securities and certain other expenses. The one-time management  fee was  paid on
May 10, 2010, and is included in management fees—related  party expense for the year ended
December 31, 2010.

The Company recognized management fees and related expense of $6,383, $1,393  and $1,369  for
the years ended December 31, 2010,  2009 and 2008, respectively. In addition,  because fees under this
agreement are payable in semi-annual installments on May  1 and November 1 of  each  year,  at
December 31, 2009, the Company’s balance sheet included  a  prepayment of management  fees  of $417.
Meanwhile, at December 31, 2010, the Company’s balance  sheet  did not include a prepayment  of
management fee as the fee was eliminated upon  the consummation  of the IPO.

4. Inventories

Inventories consist of the following:

Finished goods and work-in-process . . . . . . . . . . . . . . . . . . . . . .
Raw material and supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$21,896
1,585

$24,639
2,058

December 31,

2010

2009

5. Property, plant and equipment

Property, plant and equipment are summarized as follows:

$23,481

$26,697

December 31,

2010

2009

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mobile equipment and other . . . . . . . . . . . . . . . . . . . . . . . . .
Construction-in-process . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

960
1,768
12,554
22,343
6,482
1,019
422

$ 1,000
2,218
13,766
23,092
6,934
969
4,252

Total property, plant and equipment . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . .

45,548
(23,586)

52,231
(25,570)

Net property, plant and equipment . . . . . . . . . . . . . . . . . . . . .

$ 21,962

$ 26,661

F-15

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

6. Other Intangible Assets

The following is a summary of the Company’s  other intangible assets:

Gross
Carrying
Amount

Less
Accumulated
Amortization

Net
Carrying
Amount

December 31, 2010:

Indefinite-lived intangibles:

Trademark and tradenames . . . . . . . . . . . . . . . . . . . . . . . . .

$ 60,000

$ —

$ 60,000

Amortizable intangibles:

Dealer  network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncompete agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademark—Blizzard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

80,000
2,000
15,116

5,050
3,100
20

27,000
689
3,977

5,050
1,602
20

53,000
1,311
11,139

—
1,498
—

Amortizable intangibles, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

105,286

38,338

66,948

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$165,286

$38,338

$126,948

Gross
Carrying
Amount

Less
Accumulated
Amortization

Net
Carrying
Amount

December 31, 2009:

Indefinite-lived intangibles:

Trademark and tradenames . . . . . . . . . . . . . . . . . . . . . . . . .

$ 60,000

$ —

$ 60,000

Amortizable intangibles:

Dealer  network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncompete agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademark—Blizzard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

80,000
2,000
15,077

4,820
3,100
17

23,000
555
3,180

4,020
1,292
17

57,000
1,445
11,897

800
1,808
—

Amortizable intangibles, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

105,014

32,064

72,950

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$165,014

$32,064

$132,950

F-16

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

6. Other Intangible Assets (Continued)

Amortization expense for intangible assets was $6,001,  $6,161 and  $6,160 for the years ended
December 31, 2010, 2009 and 2008, respectively. Estimated  amortization expense for  the next five years
is as follows:

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,201
5,199
5,193
5,193
5,142

The weighted average remaining life  for intangible  assets is 13.3  years.

7. Long-Term Debt

Long-term debt is summarized below:

December 31,

2010

2009

Term Loan, net of debt discount of $358  at December 31,

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Senior notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$121,154

$ 82,663
— 150,000

Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current maturities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

121,154
1,183

232,663
850

$119,971

$231,813

The scheduled maturities on long-term debt at  December  31, 2010, are as follows:

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,183
1,183
80,446
333
333
37,676

$121,154

As of December 31, 2009, the Company’s  senior credit facilities consisted of an $85,000  term loan

facility and a $60,000 revolving credit  facility with a group  of banks and the Company also had
outstanding $150,000 of 7.75% senior  notes (the  ‘‘Senior Notes’’) due January  15, 2012. Concurrent
with the consummation of the IPO in 2010, the Company  amended its senior credit  facilities  to,  among
other things, (i) allow it to redeem the  Senior Notes, (ii) increase the  size of its term loan facility  by
$40,000 and (iii) amend certain of the  provisions  in its senior  credit facilities which govern  the
Company’s ability to pay dividends. Consequently,  at December 31, 2010, the Company’s senior credit

F-17

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

7. Long-Term Debt (Continued)

facilities consist of a $125,000 term loan facility  and a $60,000 revolving credit facility with a  group of
banks. In connection with the amendments to the  Company’s senior credit facilities, the interest on  the
existing portion of the term loan facility was revised.  The change  consisted of an increase from an
interest rate equal to (at the Company’s  option) either the base rate plus 1.25%  or the eurodollar rate
plus 2.25% to (at the Company’s option)  either  the base rate  (which shall be no  less  than 3%) plus
3.5% or the eurodollar rate (which shall be no less than 2%)  plus 4.5%. The interest for the additional
$40,000 increase in the Company’s term  loan facility is an interest rate equal to (at the  Company’s
option) either the base rate (which shall be no less  than 3%) plus 4% or the  eurodollar rate (which
shall be no less than 2%) plus 5%. Under  the revolving credit  facility, the margin for base rate  loans is
either 0.25% or 0.50% and the margin for eurodollar rate loans  is either 1.25%  or 1.50%, in  each case
determined based on the Company’s leverage ratio from  time  to  time. The amendment of the  term
loan facility resulted in a significant modification of the debt  which resulted in the write  off of
unamortized capitalized deferred financing  costs  of $995 and expenditures of $2,045  related to
financing costs paid to existing lenders which was  recorded as a loss on  extinguishment of debt in  the
consolidated statements of operations in  the year ended  December 31,  2010.

On June 9, 2010, the Company completed the redemption of its Senior Notes. The Company
redeemed its Senior Notes with the proceeds from  the additional term loan, together with the net IPO
proceeds and cash on hand for a total of $157,557, which includes $3,681  of  interest  that  accrued
through  the date of deposit with the trustee, $969 of  interest that accrued from the date of deposit  with
the trustee to the date of redemption  and  a $2,907  redemption call premium of 1.938%.  In  addition,
the Company wrote off $1,050 of unamortized  deferred  financing costs  related to the Senior  Notes.

After effecting the discharge of the Senior  Notes,  the maturity date for  the Company’s  revolving
credit facility is May 21, 2012, and the Company’s term loan amortizes in nominal amounts quarterly
with the balance payable on May 21, 2013 with respect to the  existing term loans and  May 21, 2016
with respect to the additional term loans.

At December 31, 2010 the Company  had no outstanding borrowings on the revolving credit  facility

and  remaining borrowing availability of  $60 million.

The Company’s senior credit facilities  include certain negative and operating covenants,  including

restrictions on its ability to pay dividends, and other customary covenants,  representations and
warranties and events of default. The senior  credit facilities entered into and recorded by the
Company’s subsidiaries significantly restrict  its subsidiaries from paying  dividends  and otherwise
transferring assets to Douglas Dynamics, Inc. The  terms of the  Company’s revolving credit  facility
specifically restrict subsidiaries from paying dividends  if a minimum availability under the revolving
credit facility is not maintained (such event, a ‘‘liquidity event’’),  and both senior  credit facilities restrict
subsidiaries from paying dividends above  certain levels  or  at  all if  an event of  default has  occurred. In
addition, the Company’s revolving credit facility includes a requirement that, subject to certain
exceptions, capital expenditures may not exceed $10,000  in any calendar  year and, during the
occurrence of a liquidity event, that the  Company comply with a monthly minimum  fixed  charge
coverage ratio test of 1.0:1.0. Compliance with the fixed charge  coverage  ratio test is  subject to certain
cure  rights under the Company’s revolving credit  facility. At December 31, 2010, the Company was in
compliance with the respective covenants.  The  credit facilities are collateralized by substantially all
assets of the Company.

F-18

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

7. Long-Term Debt (Continued)

In accordance with the senior credit facilities, the  Company is  required to make additional
principal prepayments over the above scheduled payments under certain conditions. This includes, in
the case of the term loan facility, 100% of the  net cash  proceeds of certain asset  sales, certain
insurance or condemnation events, certain debt issuances, and,  within 150 days of the  end of the fiscal
year, 50% of excess cash flow, as defined,  including a deduction  for allowed  distributions (which
percentage is reduced to 25% or 0% upon the  achievement of certain leverage  ratio thresholds), for
any fiscal year. Excess cash flow is defined in the senior credit facilities  as consolidated adjusted
EBITDA (earnings before interest, taxes, depreciation  and amortization) plus a working capital
adjustment less the sum of repayments  of  debt  and capital expenditures subject  to  certain  adjustments,
interest and taxes paid in cash, management  fees  and  certain restricted payments (including dividends
or distributions). Working capital adjustment is  defined in the senior credit facilities as the change  in
working capital, defined as current assets excluding cash and  cash  equivalents less current liabilities
excluding current portion of long term debt. As of December 31, 2010 and 2009, the  Company was not
required to make an excess cash flow payment.

As of December 31, 2010 and 2009, the Company had no  letters of credit outstanding.

8. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current  liabilities  are  summarized as  follows:

Payroll and related costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued warranty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,993
2,334
3,399
3,197

$ 3,659
2,534
3,040
3,365

$11,923

$12,598

December 31,

2010

2009

9. Warranty Liability

The Company accrues for estimated  warranty costs  as sales are recognized and periodically
assesses the adequacy of its recorded warranty  liability  and adjusts the  amount  as necessary. The
Company’s warranties generally provide,  with respect to its snow and ice control equipment,  that  all
material and workmanship will be free from defect for a period of two years after the date of purchase
by the end-user, and with respect to  its  parts and accessories purchased separately,  that  such parts and
accessories will be free from defect for  a  period  of one year after the  date of purchase by the  end-user.
Certain snowplows only provide for a one  year  warranty.  The Company  determines the  amount  of  the
estimated warranty costs (and its corresponding warranty reserve) based on the Company’s prior five
years of warranty history utilizing a formula driven by historical  warranty  expense  and applying
management’s judgment. The company  adjusts its historical warranty  costs to take  into  account unique
factors such as the introduction of new  products into the marketplace that do not provide  a historical

F-19

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

9. Warranty Liability (Continued)

warranty record to assess. The warranty reserve is included  with Accrued Expenses and  Other Current
Liabilities in the accompanying consolidated  balance sheets.

The following is a rollforward of the Company’s warranty liability:

Balance at the beginning of the period . . . . . . . . . . . . .
Warranty provision . . . . . . . . . . . . . . . . . . . . . . . . . . .
Claims paid/settlements . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,040
2,604
(2,245)

$ 2,272
2,913
(2,145)

$ 1,593
2,523
(1,844)

Balance at the end of the period . . . . . . . . . . . . . . . . .

$ 3,399

$ 3,040

$ 2,272

December 31,

2010

2009

2008

10. Income Taxes

The provision for income tax expense (benefit) consists  of the  following:

Current:

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $ 1,284
892
231

$2,642
205

Year ended December 31

2010

2009

2008

Deferred:
Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

231

2,176

2,847

363
278

641

3,165
(1,355)

1,810

3,449
497

3,946

$872

$ 3,986

$6,793

A reconciliation of income tax expense  (benefit)  computed  at the federal statutory  rate to the

provision  for income taxes for the years ended December 31,  2010, 2009 and 2008 is as follows:

Federal income tax expense at statutory rate . . . . . . . . . .
State taxes (benefit), net of federal benefit . . . . . . . . . . . .
Valuation allowance changes . . . . . . . . . . . . . . . . . . . . . .
Change in uncertain tax positions, net . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Research and development credit
Rate change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

2009

2008

$ 862
7
311
(349)
(117)
95
63

$ 4,840
302
(1,129)
276
(194)
—
(109)

$6,392
(135)
599
149
(40)
—
(172)

$ 872

$ 3,986

$6,793

F-20

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

10. Income Taxes (Continued)

Significant components of the Company’s deferred tax liabilities  and  assets are as  follows:

December 31,

2010

2009

Deferred tax assets:

Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . .
Inventory reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warranty liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension and retiree health benefit obligations . . . . . . . . . . . .
Accrued vacation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Medical claims reserve . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State net operating losses . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal net operating losses . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance for state net operating  losses . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

456
533
1,291
666
6,145
428
214
3,160
3,310
(877)
886

284
726
1,143
264
6,103
523
214
2,490
—
(566)
784

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities:

16,212

11,965

Tax deductible goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accelerated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred stock units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(17,474)
(12,960)
(865)
(241)
(180)

(14,789)
(10,758)
(1,280)
(209)
(113)

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

(31,720)

(27,149)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(15,508) $(15,184)

Deferred income tax balances reflect  the effects of  temporary differences between the carrying
amount of assets and liabilities and their tax basis  and  are stated  at enacted tax  rates  expected to be in
effect when taxes are actually paid or recovered.

State operating loss carry forwards for  tax purposes  were $61,112 at December 31, 2010  and result
in future tax benefits of approximately $3,160. These  loss carry-forwards  will expire beginning in 2019.
The Company evaluated the need to maintain a valuation allowance against  certain  deferred tax assets.
Based on this evaluation, which included  a review of recent profitability and future  projections of
profitability, the Company concluded  that a valuation allowance of approximately  $877 is necessary at
December 31, 2010 for the state net  operating loss carry-forwards which  are likely to expire prior to the
Company’s ability to use the tax benefit.

In the first quarter of 2009 the Company reversed $1,213  of its valuation allowance for  state net

operating losses in Wisconsin due to a tax law change, which was effective January 1, 2009.

F-21

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

10. Income Taxes (Continued)

A reconciliation of the beginning and  ending liability for uncertain  tax positions is as follows:

Balance at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases for tax positions taken in the current  year . . . . . . . . . . .
Increases for tax positions taken in prior years . . . . . . . . . . . . . . .
Decreases due to settlements with taxing authorities . . . . . . . . . . .

$ 2,095
—
—
(1,297)

$1,613
356
126
—

Balance at the end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

798

$2,095

2010

2009

The amount of the unrecognized tax  benefits that would  affect the effective  tax rate, if recognized,

was approximately $591 and $1,154 at  December  31, 2010 and 2009 respectively. The Company
recognizes interest and penalties related to the  unrecognized tax benefits in income tax  expense.
Approximately $174 and $653 of accrued interest  and penalties is  reported as  an income tax  liability  at
December 31, 2010 and 2009, respectively. The liability for unrecognized  tax benefits  is reported in
Other Liabilities on the consolidated  balance sheets  at December 31, 2010 and 2009. The Company
recognized ($478) and $153 of (benefits) expenses related to interest  and  penalties in income tax
expense for the years ended December 31, 2010 and 2009,  respectively.

The Company files income tax returns  in the United States (Federal), Wisconsin  (state), Maine

(state) and various other states. Tax years open to examination by  tax  authorities under  the statute of
limitations include 2008, 2009 and 2010 for Federal and  2006 through  2010 for  most states. Tax returns
for the 2010 tax year have not yet been  filed.

11. Deferred Compensation

The Company has a long-term incentive compensation plan  covering certain  management
employees. Under the terms of the plan, the participants earn (lose) additional compensation based
upon a percentage of the Company’s cash  flow from operations reduced by capital expenditures under
a predetermined formula. In addition,  participants’ account  balances under the  plan increase  or
decrease on an annual basis based upon the  Company’s cash flow from operations reduced by capital
expenditures under a predetermined  formula. Amounts credited to participant accounts under the plan
are non-forfeitable unless a participant  is  terminated  for  cause or voluntarily  terminates his or  her
employment with the Company. In either  of these events, the  terminated participant will forfeit any
positive amounts allocated to his or her  account for the two years preceding the  year of  termination.

Compensation earned under the plan is deferred until such  time  as the participant has an  account

balance of more than two times his or her base compensation, at which point 20% of the  balance  is

F-22

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

11. Deferred Compensation (Continued)

paid to the participant in cash in a lump sum. Participants are  paid  their vested account  balances under
the plan upon separation from the Company as follows:

Death, long-term disability, or normal retirement . . . . . Lump sum
Balance of less than $75,000 . . . . . . . . . . . . . . . . . . . . Lump sum
Balance greater than $75,000 . . . . . . . . . . . . . . . . . . .

5  equal annual installments

Payment Method

With respect to account balances paid in  installments, participants earn interest each year on  the

unpaid  balance at the one-year U.S. Treasury rate in  effect at the beginning of the year.

Activity for the plan is as follows:

December 31

2010

2009

Balance at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Participant earnings according to the terms of the  plan . . . . . . . . .
Payments to current and former participants . . . . . . . . . . . . . . . . .
Adjustments to Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,705
128
(258)
(283)

$1,791
120
(206)
—

Balance at end of  year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,292
(225)

1,705
(223)

Long Term balance at end of year . . . . . . . . . . . . . . . . . . . . . . . .

$1,067

$1,482

Effective December 31, 2010, the Company modified the deferred compensation  plan. The

Company will continue to pay its obligations to previously  designated recipients in accordance with the
deferred compensation plan. However, no  new  compensation will be earned under the  deferred
compensation plan. As there were modifications to the deferred  compensation plan, the Company
reduced its obligation for expected forfeitures which was based  on historical turnover as included above
as ‘‘Adjustments to Plan.’’

12. Employee Retirement Plans

Pension benefits

The Company provides noncontributory defined benefit pension  plans for most  employees. Plans

covering salaried employees generally  provide pension benefits that are based on the employee’s
average earnings and credited service.  Plans covering hourly employees  generally  provide benefits of
stated amounts for each year of service.  The Company’s funding policy  for  the plans  is to contribute
amounts sufficient to meet the minimum  funding requirement of the Employee Retirement  Income
Security  Act of 1974, plus any additional  amounts that the  Company may  determine  to  be  appropriate.

F-23

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

12. Employee Retirement Plans (Continued)

The reconciliation of the beginning and ending  balances of the fair  value of plan  assets, funded

status of plans, and amounts recognized in the  consolidated  balance  sheets  consisted of the  following:

Change in projected benefit obligation:

Benefit obligation at beginning of year . . . . . . . . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost
Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of curtailment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefit obligation at end of year . . . . . . . . . . . . . . . . . . . . . . .
Change in plan assets:

December 31

2010

2009

$ 24,723
800
1,432
2,884
(956)
(326)

$23,010
820
1,355
403
(865)
—

28,557

24,723

Fair value of plan assets at beginning  of  year . . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . .
Employer contributions through December 31 . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15,766
2,085
909
(956)

12,648
2,630
1,353
(865)

Fair value of plan assets at end of year . . . . . . . . . . . . . . . . . . .

17,804

15,766

Funded Status: accrued pension liability . . . . . . . . . . . . . . . . . .

$(10,753) $ (8,957)

In May 2010, in connection with the  upcoming  closure of  the Company’s manufacturing  facility in

Johnson City, TN substantially all the employees  at this facility  were  terminated. This resulted in a
cessation of all future benefit accruals for  these employees under the Company’s pension  and other
post employment benefit (‘‘OPEB’’)  plans. A  curtailment gain of $326 was  recognized as a reduction  to
the net actuarial loss, as the curtailment  liability  gain was less than the  unrecognized net actuarial loss
prior to the curtailment for the pension plan in the  year ending  December 31,  2010. Therefore, this did
not impact the consolidated statement of  operations  for the year ending  December 31,  2010.

The components of net periodic pension cost consisted  of the  following  for  the years ended

December 31,

2010

2009

2008

Component of net periodic pension cost:

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . .
Amortization of net loss . . . . . . . . . . . . . . . . . . . . . .

$

800
1,432
(1,162)
324

$ 820
1355
(984)
519

$ 1,159
1,667
(1,914)
0

Net periodic pension cost . . . . . . . . . . . . . . . . . . . . . . .

$ 1,394

1,710

$

912

F-24

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

12. Employee Retirement Plans (Continued)

The accumulated benefit obligation for all pension plans  as  of December  31, 2010  and 2009,  was

$26,078 and $22,957, respectively.

In accordance with its adoption of ASC 715-20, the  Company used December 31, as its

measurement date for all periods presented. Assumptions used in  determining net periodic pension cost
for the plans consisted of the following:

Discount rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rates of increase in compensation levels:
Salaried . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hourly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term rate of return on assets . . . . . . . . . .

Year ended December 31

2010

2009

2008

6.0%

6.0%

6.0%

3.5
N/A
8.0

3.5
N/A
8.0

3.5
N/A
8.0

The discount rate used to determine the benefit obligation at December  31, 2010 and 2009 is 5.5%

and 6.0%, respectively.

For 2011, the expected long-term rate of return  on plan assets is 8.0%. To determine the long-term

rate of return assumption for plan assets, the  Company studies  historical markets  and preserves  the
long-term historical relationships between  equities and fixed-income securities consistent with the
widely accepted capital market principle  that assets  with higher  volatility generate  a greater return over
the long run. The Company evaluates current market factors  such as inflation and  interest rates before
it determines long-term capital market assumptions  and reviews peer data and historical returns to
check for reasonableness and appropriateness.

The expected benefit payments under the pension plans are  as follows:

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016-2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,160
1,240
1,280
1,310
1,330
7,600

The Company made required minimum pension  funding contributions  of  $909 to the pension plans
in 2010 and currently expects to make $1,917 required minimum pension funding contributions  in 2011.

The Company maintains target allocation percentages  among  various asset classes  based on an
investment policy established for the pension plans,  which is designed  to achieve long-term objectives of
return,  while mitigating downside risk and considering expected cash  flows.  The  current weighted-
average target asset allocations are reflective  of  actual investments at December 31,  2010 and  2009.
The investment policy is reviewed periodically in order to achieve overall  objectives  in light  of  current
circumstances.

F-25

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

12. Employee Retirement Plans (Continued)

The Company’s weighted-average asset allocation for the  qualified pension  plans by asset category

at December 31 is as follows:

Target

2010

2009

Large Cap Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mid Cap Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Small Cap Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Emerging markets Equity . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed Income and Cash Equivalents . . . . . . . . . . . . . . . . . . . .
Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37% $ 6,297
799
4%
3%
772
12% 2,379
284
2%
34% 6,148
8% 1,125

35% $ 6,106
601
5%
4%
586
13% 2,015
240
2%
35% 5,241
977
6%

39%
4%
4%
13%
2%
33%
6%

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100% $17,804

100% $15,766

100%

The investment strategy is to build an efficient, well-diversified  portfolio based on  a long-term,
strategic outlook of the investment markets. The investment market outlook utilizes both  historical-
based and forward-looking return forecasts  to  establish future return expectations for various asset
classes. These return expectations are  used  to  develop a core asset allocation  based on the needs of the
plan.  The core asset allocation utilizes investment portfolios of various asset classes  and multiple
investment managers in order to help maximize the plan’s return while providing  multiple layers of
diversification to help minimize risk.

The following table presents the fair values  of the plan assets related  to  the Company’s pension

plans within the fair value hierarchy as  defined in Note 2.

The fair values of the Company’s pension plan  assets as of December 31,  2010 are as follows (in

thousands):

Balance as of
December 31,
2010

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

Significant  Other
Observable Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level  3)

Assets:
Equity holdings . . . . . . . . . . . . . . . . . . .
Fixed-income holdings . . . . . . . . . . . . . .
Alternative investments . . . . . . . . . . . . .

$10,938
6,148
718

Total pension plan assets . . . . . . . . . . . .

$17,804

$—
—
—

$—

$10,938
6,148
—

$17,086

$ —
—
718

$718

F-26

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

12. Employee Retirement Plans (Continued)

The fair values of the Company’s pension plan assets as of December 31,  2009 are as follows (in

thousands):

Balance as of
December 31,
2009

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

Significant  Other
Observable Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level  3)

Assets:
Equity holdings . . . . . . . . . . . . . . . . . . .
Fixed-income holdings . . . . . . . . . . . . . .
Alternative investments . . . . . . . . . . . . .

$ 9,906
5,241
619

Total pension plan assets . . . . . . . . . . . .

$15,766

$—
—
—

$—

$ 9,906
5,241
—

$15,147

$ —
—
619

$619

The following table presents a reconciliation of  the fair value measurements using significant

unobservable inputs (Level 3) (in thousands):

December 31,

2010

2009

Balance, beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets held at reporting  date . . . . . . . . . . . . . .

$619
99

$ 905
(286)

Balance, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$718

$ 619

The fair value of the real estate fund is determined by taking the appraised values of the

properties on hand plus other assets  and  subtracting  mortgage loans and other liabilities.

Postretirement benefits

The Company provides postretirement  healthcare benefits for certain  employee groups. The

postretirement healthcare plans are contributory and  contain  certain other cost-sharing features such as
deductibles and coinsurance. The plans are unfunded. Employees do not vest until they retire from
active  employment with the Company  and have at least twelve years of service. These  benefits can  be
amended or terminated at anytime and are subject to the  same  ongoing changes  as our healthcare
benefits for employees with respect to deductible,  co-insurance and  participant contributions.

Effective January 1, 2004, the postretirement healthcare  benefits  were extended to all active

employees of the Company as of December 31, 2003.  The period of coverage was reduced and the
retiree  contribution percentage was increased in order to keep the  cost of the plan equivalent  to  the
previous plan design.

Maximum coverage under the plan is  limited to ten  years.  All benefits terminate upon  the death of

the retiree. Employees who began working for the Company after  December 31, 2003, are  not  eligible
for postretirement healthcare benefits.

F-27

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

12. Employee Retirement Plans (Continued)

The reconciliation of the beginning and ending  balances of the projected benefit  obligation  for the

Company consisted of the following:

December 31

2010

2009

Change in projected benefit obligation:

Benefit obligation at beginning of year . . . . . . . . . . . . . . . . . . .
Service cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Participant contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in actuarial assumptions . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan Curtailment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,198
308
455
94
(154)
(294)
(1,031)

$7,155
305
420
86
701
(469)
—

Projected benefit obligation at end of year . . . . . . . . . . . . . . . . . .

$ 7,576

$8,198

Amounts recognized in the consolidated balance sheets

consisted of:
Accrued expenses and other current  liabilities . . . . . . . . . . . . . .
Retiree health benefit obligation . . . . . . . . . . . . . . . . . . . . . . .

$

341
7,235

$ 350
7,848

$ 7,576

$8,198

In May 2010, in connection with the  upcoming  closure of  the Company’s manufacturing  facility in

Johnson City, TN substantially all the employees  at this facility  were  terminated. This resulted in a
cessation of all future benefit accruals for  these employees under the Company’s pension  and other
post employment benefit (‘‘OPEB’’)  plans. The curtailment gain  for  the OPEB plan, exceeded the
unrecognized net actuarial loss prior to the curtailment and resulted  in a gain  of  $1,031 of which  $667
was recorded in selling, general and administrative expense in the  consolidated  statement  of operations
for year ended December 31, 2010 and  $364 (before  taxes) was recognized as  a reduction to the  net
actuarial loss in accumulated other comprehensive loss  at December  31, 2010.

The assumed discount and healthcare cost trend  rates are summarized  as follows:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Immediate healthcare cost trend rate . . . . . . . . . . . . . . . . . . . . .
Ultimate healthcare cost trend rate . . . . . . . . . . . . . . . . . . . . . . .
Assumed annual reduction in trend rate . . . . . . . . . . . . . . . . . . .
Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31

2010

2009

2008

5.5% 6.0% 6.0%
9.0
9.0
5.0
5.0
0.5
**
80
80

8.5
5.0
0.5
80

** Health Care Cost Trend rate is assumed to be 9.0% beginning in  2011 gradually reducing

to an ultimate rate of 5.0% in 2017.

F-28

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

12. Employee Retirement Plans (Continued)

The discount rate used to determine the benefit obligation at December  31, 2010, 2009  and 2008 is

5.5%, 6.0%, and 6.0%, respectively. In all years presented the combination  of  pension cash flows were
used to develop a single equivalent discount rate. For  December 31,  2010, the health care cost  trend
rate is assumed to be 9.0% beginning in  2011 gradually reducing to an ultimate  rate of  5.0% in 2017.
In 2009 and 2008 a flat rate of 0.5% was  used  for the  health care cost trend.

A one percentage point change in the healthcare cost trend rate would have the  following effect  at

December 31, 2010:

Effect on total service and interest cost
. . . . . . . . . . . . . . .
Effect on postretirement benefit obligation . . . . . . . . . . . . .

$ 98
904

$ (83)
(774)

1% Increase

1% Decrease

Amounts included  in other comprehensive loss,  net of tax, at December 31,  2010, which  have not

yet been recognized in net periodic pension cost, were  net actuarial gain (loss) of $(4,835) and $404 for
the pension plans and postretirement  healthcare benefits, respectively. The estimated actuarial gain
(loss) for the defined benefit plans that will be amortized from accumulated  other comprehensive  loss
into net periodic pension cost during  2011 are ($454) and $61 for the pension plans and  postretirement
healthcare benefits, respectively.

During  the year ended December 31,  2008  the Company adopted the guidance  originally issued
under FAS No. 158 (codified under ASC  715-20) to measure the funded status of the plan as of  its year
end, December 31 versus the previous  measurement date of October 1. Upon adoption of this
requirement, the Company recorded  a  reduction to retained earnings of $114 net of  tax of $68 and  an
increase to accumulated other comprehensive loss of $1,642, net of tax of $896.

Defined contribution plan

The Company has a defined contribution plan, which qualifies under Section 401(k)  of  the Internal

Revenue Code that provides substantially  all employees  an opportunity to accumulate  personal  funds
for their retirement. Contributions are  made  on a  before-tax basis to these plans.

As determined by the provisions of the plan, the Company matches a portion of the  employees’
basic voluntary contributions. The Company  matching contributions  to  the plan were  approximately
$123, $137 and $140 for the years ended  December 31, 2010, 2009 and 2008, respectively.

13. Stock-Based Compensation

Amended and Restated 2004 Stock Incentive Plan

In connection with the IPO, in May  2010, the  Company’s Board of Directors  and stockholders
amended and restated the Company’s  2004 Stock Incentive Plan (as amended and  restated, the ‘‘A&R
2004 Plan’’) and certain outstanding  award agreements thereunder, to among other  things, eliminate
the ability of the holders thereunder to use a promissory note  to  pay any portion of the exercise price
of the options, to provide that the use of  ‘‘net exercises’’ to pay any portion of  the exercise price of the
options shall be at the sole discretion  of the committee administering  the A&R 2004 Plan,  and to effect

F-29

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

13. Stock-Based Compensation (Continued)

certain ministerial changes under the A&R 2004 Plan.  In addition, in connection with the  IPO, the
Board of Directors also resolved not to issue any further awards  under the A&R 2004 Plan. As  of
December 31, 2010, 356,613 shares of common stock are reserved  for issuance upon the exercise of
outstanding options under the A&R 2004 Plan. All outstanding  options  are fully  vested, excluding
47,500 options, of  which 23,750 will vest on August 27, 2011 and  the  remaining  options will vest on
August 27, 2012. All options expire 10  years  from  the date of grant.

2010 Stock Incentive Plan

In connection with the IPO, in May  2010, the  Company’s  Board of Directors  and stockholders

adopted the 2010 Stock Incentive Plan (the ‘‘2010  Plan’’). The 2010 Plan provides for  the issuance of
nonqualified stock options, incentive stock options, stock  appreciation rights, restricted stock awards
and  restricted stock units, any of which may be performance-based,  and for incentive bonuses, which
may be  paid in cash or stock or a combination  of both, to eligible employees, officers, non-employee
directors and other service providers to the Company and its subsidiaries.  A maximum  of 2,130,000
shares of common stock may be issued pursuant to all  awards under the  2010 Plan.

In May 2010, in connection with the  IPO, an aggregate of 208,130 shares of restricted  stock were

granted to certain officers and employees under the  2010 Plan. The restricted  stock awards were
time-based and vest over a five-year  period in equal annual  installments  of 20% per year, commencing
on the first anniversary of the grant date.  In the  fourth quarter  of  2010, the  compensation  committee
retroactively modified the participation of the restricted stock to the IPO. Previously, the  restricted
stock did not carry voting or dividend rights  until the stock  vested. Subsequent to the amendment, the
restricted stock carried both voting and dividend  rights  retroactively to the IPO date.

In the final quarter of 2010, the compensation committee  approved a long-term incentive program

(the ‘‘LTIP’’) under the 2010 Plan. Under the  LTIP,  executive officers, including its  named executive
officers, will be issued shares of the Company’s  common stock. The initial  awards  under the  LTIP
consist of (i) a performance-based incentive award that  will result in an issuance to the executive
officers of 44,350 unrestricted shares  of common stock  in March  2011 based upon performance metrics
both performed and earned through  December  31, 2010 and (ii) an  issuance of  33,954 shares  of
restricted stock, subject to vesting contingent on the  executive officer’s continuous employment with the
Company through the applicable vesting date. The first tranche will  be  immediately vested  upon
issuance. The remaining two tranches will vest  in January  2012  and 2013, contingent on the executive
officer’s continuous employment through  the applicable vesting date. The restricted shares granted in
October  of 2010 carry dividend rights  once  the shares are issued,  but no voting rights until vesting.

Stock Options

The following table summarizes information  with respect to the Company’s  stock  option activity

under the A&R 2004 Plan for the years  ended December 31, 2010,  2009 and  2008. In connection with
the IPO, certain of the Company’s selling stockholders  exercised 288,001 stock  options and sold the
underlying shares. Such stockholders  paid the exercise  price of such  options  through a net exercise.
Subsequent to the IPO, certain of the Company’s option  holders  exercised 174,571 stock options and

F-30

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

13. Stock-Based Compensation (Continued)

paid the exercise price of such options  through a net  exercise, resulting in an additional 95,000
outstanding shares. The options exercised in conjunction with the IPO as  well  as those  exercised
subsequently in the year ended December 31, 2010 were  granted  under  APB  25 with  an exercise price
equal to fair value at date of grant, and accordingly  no  compensation expense was recorded at the time
of grant. Because of the net exercise mechanism, the option  holders did not bear  the risk  and rewards
of the options. As such, the Company recorded  $2,975 of stock  based compensation expense for  the
year ended December 31, 2010 related to stock  options.

December 31, 2010

December 31,  2009

December 31, 2008

Weighted
average

Weighted
average

Options

exercise price Options

exercise price Options

Weighted
average
exercise  price

Outstanding—beginning of year . . . . . 819,185
—
Granted . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . .
—
Exercised . . . . . . . . . . . . . . . . . . . . . (462,572)

Outstanding—end of year . . . . . . . . . 356,613

Exercisable—end of year . . . . . . . . . . 309,113

$4.21
908,556
—
—
— (89,371)
—

4.21

$4.21

$4.21

819,185

747,935

$4.21
—
4.21
—

$4.21

$4.21

1,058,894
—
(150,338)
—

908,556

659,656

$4.21
—
4.21
—

$4.21

$4.21

As of December 31, 2010, 2009 and 2008, the weighted-average remaining  contractual  life of all
outstanding options was 4.0, 4.8 and  5.8 years, respectively. As  of  December 31, 2010, 2009 and 2008,
the weighted-average remaining contractual life  of all exercisable options was 3.6, 4.6 and 5.5 years,
respectively.

The aggregate intrinsic value of the options at December 31, 2010  was  $3,901 and $3,382 for

options outstanding and exercisable,  respectively. The  aggregate intrinsic value of the options at
December 31, 2009 was $6,752 and $6,165 for options outstanding and exercisable, respectively. There
were no options exercised for the years ended December 31, 2009 and  2008. The aggregate intrinsic
value of stock options exercised during 2010 was  $2,885.

On January 23, 2009, the Company entered into securities repurchase agreements  with certain

members of management. Pursuant to these  agreements, the Company repurchased  at fair  value and
subsequently retired 32,633 shares of common stock  and  89,371  stock options in exchange for aggregate
consideration of $1,137, comprised of a  cash payment of $1,000 and the  satisfaction of the remaining
principal amount of $137 on promissory notes held  by the members of management. As a  result of the
repurchase of stock options, the Company  recorded  $732 of  compensation  expense in  the first quarter
of 2009, which represented the fair value  of  the repurchased options. See footnote 16,  ‘‘Redeemable
stock and stockholders’ equity.’’ Stock-based  compensation for the years ended December 31, 2008 was
not material.

As of December 31, 2010 and 2009, the Company  has  stockholders’ notes receivable with  recourse
of $482 and $1,013 including  accrued interest,  respectively, related  to  the exercise of options, which are
included as a component of stockholders’ equity.  The stockholders’ notes receivable  are payable  in 2014
and bear interest of 5%.

F-31

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

13. Stock-Based Compensation (Continued)

Restricted Stock

A summary of restricted stock activity for  the year ended  December 31,  2010 is as follows:

Weighted
Average
Grant Date
Fair value

Weighted
Average
Remaining
Contractual
Term

Shares
(In thousands)

Unvested at December 31, 2009 . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled and forfeited . . . . . . . . . . . . . . . . .

Unvested at December 31, 2010 . . . . . . . . . . .

—
242,084
—
—

242,084

—
$11.68
—
—

$11.68

—
—
—
—

4.01 years

Expected to vest in the future at

December 31, 2010 . . . . . . . . . . . . . . . . . .

233,369

$11.68

4.01 years

The fair value of the Company’s restricted  stock  awards is  the  closing  stock price on the date  of

grant. The closing price the date the  restricted shares  were granted at  the time  of the IPO  was $11.25
per  share, while the closing price of the restricted shares granted  in the fourth quarter was $14.32 per
share. The Company recognized $419 of compensation expense related to restricted stock awards for
the year ended December 31, 2010. The unrecognized compensation expense for  shares expected to
vest as of December 31, 2010 was approximately  $2,311 and is expected to be recognized  over a
weighted average period of 4.01 years.

Unrestricted Stock

The Company granted 44,350 shares of  unrestricted stock as performance based  awards  under the
2010 plan. The fair value of the Company’s unrestricted stock awards is  the closing stock price  on the
date  of  grant, or $14.32 per share. The Company  recognized $635  of compensation expense related to
unrestricted stock awards granted for  the year ended  December 31,  2010. The unrestricted awards  will
be issued in March 2011. There is no  required vesting period  for the unrestricted stock units  as
recipients are entitled to shares upon grant and performance satisfaction, which both occurred  by  the
year ended December 31, 2010.

As of December 31, 2010, the Company had 1,843,566 shares of  common stock available for  future
issuance of awards under the 2010 Plan. The shares of common stock  to  be  issued under the  2010 Plan
will be made  available from authorized  and unissued  Company common stock.

14. Earnings Per Share

Basic earnings per share of common stock is  computed by dividing net income by the  weighted

average number of common shares outstanding during  the period. Diluted earnings  per  share of
common stock is computed by dividing  net income by the  weighted average number of common shares
and common stock equivalents related to the assumed exercise of stock options, using the  two-class

F-32

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

14. Earnings Per Share (Continued)

method. Stock options for which the exercise price exceeds  the average fair value  have an anti-dilutive
effect on earnings per share and are excluded  from  the calculation. There were no shares excluded
from diluted earnings per share for the years presented.

Subsequent to the payment of the third quarter  2010 dividend,  which was  the first dividend
payment made subsequent to the IPO, management retroactively approved all restricted  stockholders
for shares issued and outstanding to  participate  in dividends. As  such, the  Company has calculated
earnings per share pursuant to the two-class method,  which is an earnings allocation  formula that
determines earnings per share for common stock and participating  securities according  to  dividends
declared and participation rights in undistributed earnings.  Under this method, all earnings  (distributed
and  undistributed) are allocated to common shares  and participating  securities based  on their
respective rights to receive dividends.

2010

2009

2008

Basic earnings per common share
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less income allocated to participating  securities . . . . . . . . . .

Net income allocated to common shareholders . . . . . . . . . . .

$

$

1,662
12

1,650

Weighted average common shares outstanding . . . . . . . . . . .

18,799,761

Earnings per common share assuming dilution
Net income a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less income allocated to participating  securities . . . . . . . . . .

Net income allocated to common shareholders . . . . . . . . . . .

$

$

$

0.09

1,662
12

1,650

$

$

$

$

$

9,843
—

9,843

14,423,470

0.68

9,843
—

9,843

$

$

$

$

$

11,471
—

11,471

14,611,855

0.79

11,471
—

11,471

Weighted average common shares outstanding . . . . . . . . . . .
Incremental shares applicable to stock  based compensation . .
Weighted average common shares assuming dilution . . . . . . .

18,799,761
487,685
19,287,446

14,423,470
325,328
14,748,798

14,611,855
360,834
14,972,689

$

0.09

$

0.67

$

0.77

15. Commitments and Contingencies

In the ordinary course of business, the Company is engaged  in various litigation  including product

liability and intellectual property disputes.  However, the Company does  not believe that any  pending
litigation will have a material adverse effect  on its consolidated financial position, consolidated results
of operations or liquidity. In addition,  the Company  is not currently a party  to  any environmental-
related claims or legal matters.

F-33

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

16. Redeemable stock and stockholders’ equity

Series  A Redeemable Convertible Preferred  Stock

The authorized capital stock of the Company  includes 100,000  shares  of  preferred stock, of which

65,000 shares have been designated as  Series A preferred stock (‘‘Series A’’).  All shares  of  Series A
have  been redeemed and therefore no  shares of Series A were issued  and outstanding as of
December 31, 2010 and 2009. The par value of Series  A  is $0.01 per share.

The Series A is non-voting except as required by Delaware  law,  and Series A  stockholders  do  not
have  the right to elect any members  of the  Company’s  Board of Directors. The Series A ranks senior
to the Series B and C preferred stock and common stock related to dividend  rights and distributions
upon liquidation, dissolution or winding  up of the Company. Dividends  accrue on the Series A at a rate
of 10% per annum on the stated value of the Series  A  plus  10%  of  the aggregate of all annual
dividends that a holder of Series A will have  become entitled to receive but  which has  not  been
declared and paid by the Company. The Company accretes dividends based on the terms of the
Series A set forth in the Company’s certificate of incorporation.

The Series A is subject to redemption at  anytime, in whole or in  part,  at the option of the Board

of Directors, which is controlled by the preferred  stockholders and  thus  outside the control  of  the
Company, at a redemption price per share equal  to  Series A stated value of $1,000  per  share plus  all
accrued but unpaid cumulative dividends.

Series  B Redeemable Preferred Stock

One share of preferred stock has been  designated as  Series B preferred  stock (‘‘Series B’’) and no

shares and one share was issued and outstanding as of  December 31, 2010  and December 31, 2009,
respectively. The par value of Series B is $0.01 per share.

In addition to any voting rights to which the holders  of  the Series B may be entitled by law, so
long as the Series B remains outstanding, the holder  of the share, voting as a single series, are  entitled
to elect four directors to the Company’s  Board of Directors. The Series B ranks  junior to the  Series A,
on parity with the Series C preferred stock and senior  to  the common stock  as to dividend rights and
distributions upon liquidation, dissolution or winding up  of  the Company. The holder  of  Series B  is not
entitled to receive dividends. However, subject to certain exceptions, so long as  any shares of Series B
or Series C preferred stock are outstanding, the  Company may not pay dividends or make other
distributions with respect to its junior securities (including common stock). This  dividend restriction
may be  waived by the affirmative vote of a majority of the outstanding  shares of Series B and Series  C
preferred stock, voting as a single class.

The Series B is subject to mandatory redemption at any time  the holder’s ownership of both

preferred stock and common stock falls  below certain  percentages. The fixed redemption price  per
share is $1,000 per share, which equals the initial amount paid for the share. At  the time  of  any such
redemption, any members of the Company’s Board of Directors elected  by the Series  B shall cease to
be members of the Board without further  action of  any kind by the Company or its stockholders. The
Series B share was redeemed in conjunction with  the IPO in  May  of  2010.

F-34

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

16. Redeemable stock and stockholders’ equity (Continued)

Series  C Redeemable Preferred Stock

One share of preferred stock has been  designated as  Series B preferred  stock (‘‘Series C’’) and no

shares and one share was issued and outstanding as of  December 31, 2010  and December 31, 2009,
respectively. The par value of Series C is $0.01 per share.

In addition to any voting rights to which the holders  of  the Series C  may  be  entitled by law, so
long as the Series C remains outstanding, the holder  of the  share, voting as a  single series,  is entitled to
elect two directors to the Company’s  Board of Directors. The  Series C ranks  junior to the  Series A, on
a parity with the Series B preferred stock and senior to the common  stock  as to dividend rights and
distributions upon liquidation, dissolution or winding up  of  the Company. The holder  of  Series C is  not
entitled to receive dividends. However, subject to certain exceptions, so long as  any shares of Series B
or Series C preferred stock are outstanding, the  Company may not pay dividends or make other
distributions with respect to its junior securities (including common stock). This  dividend restriction
may be  waived by the affirmative vote of a majority of the outstanding  shares of Series B and Series  C
preferred stock, voting as a single class.

The Series C is subject to mandatory  redemption at any  time the holder’s  beneficial ownership of

both preferred stock and common stock  falls  below certain percentages. The fixed redemption price per
share is $1,000 per share, which equals the initial amount paid for the share. At  the time  of  any such
redemption, any members of the Company’s Board of Directors elected  by the Series  C  shall  cease to
be members of the Board without further  action of  any kind by the Company or its stockholders. The
Series C share was redeemed in conjunction  with the IPO in May of 2010.

Common Stock

The Company has 200,000,000 shares of common stock authorized, of which  21,579,655 and
14,421,736 were issued and outstanding  as of December 31, 2010 and 2009,  respectively. The par value
of the common stock is $0.01 per share.

The holders of common stock are entitled to one vote per share on all matters submitted to a  vote

of stockholders. In the event of any voluntary or involuntary liquidation, dissolution or  winding up of
the Company, common stockholders  would be entitled to share ratably  in the Company’s assets and
funds remaining after payment of liabilities  and after  provision is made for each class  of stock having
preference over the Company’s common stock,  including Series A, B and C preferred stock.

Deferred Stock Plan

The Company has previously issued to  certain members of management deferred common  stock

units and deferred preferred stock units,  in each  case representing  the right to receive  less  than 1%  of
its fully-diluted equity capitalization. These  deferred  units were issued  in consideration for the
cancellation of accrued award balances in the Douglas Dynamics, LLC Long Term Incentive Plan.
Deferred units were issued at a price equal to the fair  value  of the common stock  at the date of
issuance. Deferred units have all rights  of  common and preferred shareholders, excluding voting rights,
and  convert to common and preferred stock upon a change in control, or initial public  offering of  the

F-35

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

16. Redeemable stock and stockholders’ equity (Continued)

Company’s stock. As of December 31,  2010 and 2009 there were no deferred preferred  stock units
outstanding.

As of December 31, 2010 and 2009, the Company had no  deferred  common stock units  and
174,229 deferred common stock units outstanding, respectively. In  the fourth  quarter  of 2010, the
174,229 deferred stock units converted into common stock,  subsequent to the IPO of the Company’s
stock, upon expiration of the lock-up agreement.

Common Stock Repurchase

During 2008, the Company entered into  securities repurchase agreements with certain members of

management. Pursuant to these agreements, the  Company repurchased at fair value and subsequently
retired 164,493 shares of common stock for aggregate consideration of $1,775, comprised  of  a cash
payment of $1,101 and the satisfaction of $703 of promissory notes held  by members  of  management.

On January 23, 2009, the Company entered into securities repurchase agreements  with certain

members of management. Pursuant to these agreements, the Company  repurchased  at fair  value and
subsequently retired 32,633 shares of common stock  and  89,371  stock options in  exchange for aggregate
consideration of $1,137, comprised of a  cash payment of $1,000 and the  satisfaction of the remaining
principal amount of $137 on promissory notes  held by  the members of management.  As a  result of the
repurchase of stock options, the Company recorded  $732 of  compensation  expense in  the first quarter
of 2009, which represented the fair value of the repurchased options.

F-36

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

17. Valuation and qualifying accounts

The Company’s valuation and qualifying  accounts for  the years ended  December 31,  2010, 2009

and  2008 are as follows: (dollars in thousands):

Balance at
beginning
of year

Additions
charged to
earnings

Changes to
reserve, net(1)

Year ended December 31, 2010

Allowance for doubtful accounts . . . . . . . . . . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . . . . . . . . . . .
Valuation of deferred tax assets . . . . . . . . . . . . . . . . . .

Year ended December 31, 2009

Allowance for doubtful accounts . . . . . . . . . . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . . . . . . . . . . .
Valuation of deferred tax assets . . . . . . . . . . . . . . . . . .

Year ended December 31, 2008

Allowance for doubtful accounts . . . . . . . . . . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . . . . . . . . . . .
Valuation of deferred tax assets . . . . . . . . . . . . . . . . . .

$ 755
1,931
566

$ 622
1,736
1,695

$ 541
1,741
1,096

$ 966
930
343

$ 281
1,347
84

$ 271
1296
599

$ (521)
(1,457)
(32)

$ (148)
(1,153)
(1,213)

$ (190)
(1,301)
—

Balance
at  end
of year

$1,200
1,404
877

$ 755
1,931
566

$ 622
1,736
1,695

(1) Deductions from the allowance for doubtful accounts equal accounts receivable written off, less

recoveries, against the allowance. Deductions from  the reserves for inventory excess and obsolete
items equal inventory written off against the  reserve  as items  were  disposed of. Deductions  to  the
valuation of deferred tax assets relate to the reversals due to changes in management’s  judgments
regarding the future realization of the underlying deferred tax assets.

18. Restructuring

On April 27, 2009, the Company announced  a plan to close  its  Johnson City, TN  manufacturing
facility and move production from this  facility  to  its Milwaukee,  WI and Rockland,  ME facilities. The
company completed the closure of this  facility as of August  31, 2010. The  Company expects to realize
significant annual cost savings and improved customer delivery performance as a  result. The closure has
resulted in the elimination of approximately 100 positions in Johnson  City and the addition of
approximately 50 positions in Rockland  and  approximately 35  positions in Milwaukee.

Related to the facility closure, the Company recorded $50 of employee termination costs  and

$1,385 for other closure costs for the  year ended December 31, 2010, respectively. Restructuring
expenses of $1,054 were recorded for  the  year ended December 31, 2009. The Company does not
expect to incur any additional costs related to the closure. These costs are  included in the selling,
general and administrative expense line in  the Company’s consolidated statements of  operations.

F-37

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

18. Restructuring (Continued)

The following represents a reconciliation of changes  in the  restructuring reserves related  to  this

project through December 31, 2010.

Accrued restructuring reserves as of December 31,  2008 . . . . . . . . . .
Activity during year ended December  31,  2009:

Charges to earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued restructuring reserves as of December 31, 2009 . . . . . . . . . .
Activity during year ended December  31,  2010:

Employee

Termination Other Exit

Costs

$ —

690
—

Costs

Total

$ — $ —

364
(364)

1,054
(364)

$ 690

$ — $

690

Charges to earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

50
(710)

1,385
(1,385)

1,435
(2,095)

Accrued restructuring reserves as of December 31,  2010 . . . . . . . . . .

$ 30

— $

30

In connection with the restructuring, the  Company reassessed the  useful lives  of  its  manufacturing

facility and certain equipment. As a result of this assessment,  the Company assigned shorter useful lives
to these assets and recorded accelerated  depreciation  of  $2,071 for the year ended December 31,  2010.
This change in estimate reduced basic and diluted  earnings  per  share by  $0.07 and $0.07 for the year
ended December 31, 2010. The Company  recorded accelerated depreciation of $900  for the  year ended
December 31, 2009. This change in estimate reduced basic and diluted  earnings per share by $0.04 and
$0.04 for the year ended December 31,  2009.

Because of actions taken in the restructuring, the  Johnson City property is being actively marketed

for sale and is classified as held for sale  in the  consolidated  balance  sheet.

19. Quarterly Financial Information  (Unaudited)

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to common shareholders . . . . . .
Basic net earnings (loss) per common share attributable to

2010

First

Second

Third

Fourth

$47,448
$66,243
$14,647
$ 1,980
$15,227
$25,061
$ (9,424) $ (1,302) $ 4,464
$ 2,185
$ (5,719) $

75

$48,457
$18,033
$ 8,796
$ 5,121

common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.40) $ — $

0.10

$

0.24

Earnings (loss) per common share assuming  dilution

attributable to common shareholders . . . . . . . . . . . . . . . . . .
Dividends per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0.10
$ (0.40) $ — $
$ — $ — $ 0.18

0.23
$
$ 0.20

F-38

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2010, 2009  and 2008

(in Thousands Except Share and Per Share  Data)

19. Quarterly Financial Information (Unaudited) (Continued)

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to common shareholders . . . . . .
Basic net earnings (loss) per common share attributable to

2009

First

Second

Third

Fourth

$59,637
$15,173
$ 3,013
$19,515
$ (8,455) $ 8,684
$ (4,462) $ 5,665

$50,396
$15,155
$ 4,463
$ 2,738

$49,136
$19,395
$ 9,137
$ 5,902

common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.31) $

0.39

$

0.19

$

0.41

Earnings (loss) per common share assuming  dilution

attributable to common shareholders . . . . . . . . . . . . . . . . . .
Dividends per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.31) $
0.40
$ — $ — $ — $ —

0.19

0.38

$

$

Due to changes in stock prices during the  year and timing  of issuance of  shares, the sum of

quarterly earnings per share may not  equal the  annual earnings per share.

F-39

Subsidiary List

Douglas Dynamics, L.L.C., a Delaware  limited liability company

Douglas Finance Company, a Delaware corporation

Fisher, LLC, a Delaware limited liability  company

Exhibit 21.1

Exhibit 23.1

Consent of Independent Registered Public  Accounting Firm

We  consent to the  incorporation by reference in the Registration Statement  (Form S-8
No. 333-169342) pertaining to the Amended  and  Restated 2010  Stock Incentive Plan of Douglas
Dynamics, Inc. of our report dated March  8, 2011, with respect to the consolidated financial  statements
of Douglas Dynamics, Inc. included in  this Annual Report (Form  10-K)  for the  year ended
December 31, 2010.

/s/ ERNST & YOUNG LLP

March 8, 2011

Exhibit 31.1

Certification of Chief Executive Officer
Pursuant to Section 302 of the Sarbanes-Oxley  Act and Rule 13a-14(a)
or 15d-14(a) under the Securities Exchange  Act of 1934

I, James L. Janik, certify that:

1.

I have reviewed this Annual Report on Form  10-K of Douglas Dynamics, Inc.;

2. Based on my  knowledge, this report does not contain any untrue statement  of  a material fact or

omit to state a material fact necessary  to  make the statements made,  in light  of the circumstances
under which such statements were made, not misleading with respect to the period  covered by this
report;

3. Based on my  knowledge, the financial statements, and  other financial  information included in  this
report, fairly present in all material respects the financial  condition, results of operations and  cash
flows of the registrant as of, and for, the periods presented in  this report;

4. The registrant’s other certifying officer and  I are responsible for establishing and  maintaining

disclosure controls and procedures (as defined in  Exchange  Act Rules 13a-15(e) and 15d-15(e)) for
the registrant and  have:

(a) Designed such disclosure controls  and procedures,  or caused such disclosure controls and

procedures to be designed under our supervision,  to  ensure that material  information relating
to the registrant, including its consolidated subsidiaries, is made  known to us by others within
those entities, particularly during the period in which  this  report is being prepared;

(b) Evaluated the effectiveness of the  registrant’s disclosure controls and  procedures  and

presented in this report our conclusions  about  the effectiveness of the disclosure controls and
procedures, as of the end of the period  covered  by this  report based on such evaluation; and

(c) Disclosed in this report any change  in the registrant’s internal control  over financial  reporting
that occurred during the registrant’s most recent fiscal  quarter (the registrant’s fourth fiscal
quarter in the case of an annual report) that  has materially  affected, or is reasonably likely to
materially affect, the registrant’s internal control  over financial reporting; and

5. The registrant’s other certifying officer and  I have disclosed, based on our most recent  evaluation
of internal control  over financial reporting, to the registrant’s  auditors and the  audit committee of
the registrant’s board of directors (or persons performing  the equivalent functions):

(a) All significant deficiencies and material weaknesses in the  design or operation of internal

control over financial reporting which  are  reasonably likely  to  adversely affect  the registrant’s
ability to record, process, summarize and report  financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial  reporting.

Date: March 8, 2011

/s/ JAMES L. JANIK

James L. Janik
President and Chief Executive Officer

Exhibit 31.2

Certification of Chief Financial Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act and Rule 13a-14(a)
or 15d-14(a) under the Securities Exchange Act of  1934

I, Robert McCormick, certify that:

1.

I have reviewed this Annual Report on Form  10-K of Douglas Dynamics, Inc.;

2. Based on my  knowledge, this report does not contain any untrue statement  of  a material fact or

omit to state a material fact necessary  to  make the statements made,  in light  of the circumstances
under which such statements were made, not misleading with respect to the period  covered by this
report;

3. Based on my  knowledge, the financial statements, and  other financial  information included in  this
report, fairly present in all material respects the financial  condition, results of operations and  cash
flows of the registrant as of, and for, the periods presented in  this report;

4. The registrant’s other certifying officer and  I are responsible for establishing and  maintaining

disclosure controls and procedures (as defined in  Exchange  Act Rules 13a-15(e) and 15d-15(e)) for
the registrant and  have:

(a) Designed such disclosure controls  and procedures,  or caused such disclosure controls and

procedures to be designed under our supervision,  to  ensure that material  information relating
to the registrant, including its consolidated subsidiaries, is made  known to us by others within
those entities, particularly during the period in which  this  report is being prepared;

(b) Evaluated the effectiveness of the  registrant’s disclosure controls and  procedures  and

presented in this report our conclusions  about  the effectiveness of the disclosure controls and
procedures, as of the end of the period  covered  by this  report based on such evaluation; and

(c) Disclosed in this report any change  in the registrant’s internal control  over financial  reporting
that occurred during the registrant’s most recent fiscal  quarter (the registrant’s fourth fiscal
quarter in the case of an annual report) that  has materially  affected, or is reasonably likely to
materially affect, the registrant’s internal control  over financial reporting; and

5. The registrant’s other certifying officer and  I have disclosed, based on our most recent  evaluation
of internal control  over financial reporting, to the registrant’s  auditors and the  audit committee of
the registrant’s board of directors (or persons performing  the equivalent functions):

(a) All significant deficiencies and material weaknesses in the  design or operation of internal

control over financial reporting which  are  reasonably likely  to  adversely affect  the registrant’s
ability to record, process, summarize and report  financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have  a

significant role in the registrant’s internal control over financial  reporting.

Date: March 8, 2011

/s/ ROBERT MCCORMICK

Robert McCormick
Vice President and Chief Financial Officer

Exhibit 32.1

Written Statement of the Chief Executive Officer and Chief Financial Officer
Pursuant to 18 U.S.C. Section 1350

Solely for the purposes of complying  with  18 U.S.C. Section 1350, as  adopted pursuant  to

Section 906 of the Sarbanes-Oxley Act of 2002, we, the undersigned  Chief Executive Officer and Chief
Financial Officer of Douglas Dynamics, Inc.  (the  ‘‘Company’’), hereby certify, based on our knowledge,
that the Annual Report on Form 10-K of the Company for  the year ended December 31, 2010 (the
‘‘Report’’) fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934
and that information contained in the Report fairly presents, in all material respects, the financial
condition and results of operations of  the Company.

/s/ JAMES L. JANIK

James L. Janik
Chief Executive Officer

/s/ ROBERT MCCORMICK

Robert McCormick
Chief Financial Officer

Date: March 8, 2011

Track Record of Improving Base Business Profitability  
Continuous improvement in revenue and variable gross profit per unit

Revenue Per Unit
(Bars	represent	average	revenue	per	unit	of	equipment)	

Variable Gross Profit Per Unit(2)
(Bars	represent	average	variable	gross	profit	per	unit		
of	equipment)

)

1

5 %   C A G R (

Blizzard	acquired	in		
November	2005(3)

4 %   C A G R

6 %   C A G R

2002	 2003	 2004	 2005	 2006	 2007	 2008	 2009	 2010

2002	 2003	 2004	 2005	 2006	 2007	 2008	 2009	 2010

(1)	Includes	steel	surcharges.	
(2)	Excludes	fixed	overhead.	
(3)	The	acquisition	temporarily	reduced	variable	gross	profit	per	unit	because	Blizzard	had	a	lower	variable	gross	profit	per	unit	than	Western	and	Fisher.

High Free Cash Flow Conversion  
Robust cash flows through all snowfall environments

10-Year Unit Volume(1)

EBITDA 
($	in	millions)

PF Free Cash Flow 
($	in	millions)

70,314

$73.9

$43.8

52,589

$52.7

$31.2

40,538

$35.3

$22.3

$17.3(2)

$17.3(2)

$17.3(2)

Low	
Volume	

Normalized	

High	
Volume

Low	
Volume	

Normalized	

High	
Volume

Low	
Volume	

Normalized	

High	
Volume

(1)	Based	on	historical	range	of	unit	sales	over	the	past	ten	years	(pro	forma	for	Blizzard).		
(2)	Base	dividend.	

Corporate Address 
Douglas Dynamics, L.L.C. 

7777 North 73rd Street 

Milwaukee, WI 53223 

www.douglasdynamics.com

Stock Exchange Listing 
Douglas Dynamics common 

stock is traded on the  

New York Stock Exchange 

under the ticker PLOW.

Board of Directors: 
Michael W. Wickham  
Chairman

Management: 
James L. Janik 
President and  

James L. Janik  
President and  

Chief Executive Officer,  

Director

Michael Marino  
Director

Chief Executive Officer,  

Director

Robert McCormick 
Executive Vice President, 

Chief Financial Officer

Mark Adamson 
Vice President,  

Sales and Marketing

Keith Hagelin 
Vice President,  

Operations

Transfer Agent and Registrar 
Registrar And Transfer Company 

James L. Packard  
Director

10 Commerce Drive 

Cranford, NJ 07016  

Toll Free: (800) 368-5948 

Direct Access: (908) 497-2300

Independent Auditors 
Ernst & Young LLP

Annual Meeting 
Wed. May 4, 2011 • 2:00 pm 

The Pfister Hotel,  

424 East Wisconsin Avenue, 

Milwaukee WI 53202

Investor Relations 
Bob McCormick,  

Executive Vice President,  

Chief Financial Officer 
Phone: 414-362-3868  

Jack O. Peiffer  
Director

Nav Rahemtulla  
Director

Mark Rosenbaum  
Director

James D. Staley  
Director

Donald Sturdivant  
Director

Email: investorrelations@douglasdynamics.com

Douglas Dynamics, Inc.

Douglas Dynamics, Inc.
2010 Annual Report