Quarterlytics / Consumer Cyclical / Auto - Parts / Douglas Dynamics, Inc.

Douglas Dynamics, Inc.

plow · NYSE Consumer Cyclical
Claim this profile
Ticker plow
Exchange NYSE
Sector Consumer Cyclical
Industry Auto - Parts
Employees 1673
← All annual reports
FY2011 Annual Report · Douglas Dynamics, Inc.
Sign in to download
Loading PDF…
Douglas Dynamics—2011 Shareholder Letter

Dear Fellow Shareholders,

15MAR201110480038

As we look back on our first full fiscal year  as a public company, I am proud of what we have

accomplished. Our financial results in 2011 were strong. We completed the transition of our ownership

structure via successful secondary offerings and added Ken Krueger to our Board  as another quality

independent director. We fulfilled our promise to make paying down debt and issuing a dividend our

top priorities for cash usage. We began the year by paying a substantial special dividend. During the

third quarter, we announced an increase in our regular dividend for the second time since our IPO.

Based on our strong cash position at the end of the year, we voluntarily  paid down $10.0 million  in

debt in January 2012 with the intent of using the cash interest savings to help fund the increase in our

stated dividend. As we have indicated in the past, we believe we have ample cash on hand to support

our dividend objectives for at least the next 12 months in any snowfall environment.

Overall, 2011 was a tale of two snow seasons. In  the first quarter of 2011, we saw sustained heavy

snowfall across many of our major markets. This drove record first quarter results for the company and

set us up for a strong pre-season order period. The first  three quarters of the year produced strong

results and this momentum continued through November. However, as the fourth quarter progressed

and we experienced unusually warm weather and low snowfall, our distributors’ appetite for additional

orders began to wane as the holidays approached. Despite the lack  of  snow in the fourth  quarter  we

are pleased with our full year 2011 results, as equipment unit sales were up by double digit percentages

and sales of parts and accessories reached record levels.

We are also optimistic that the economy is showing signs of gradual improvement. On a macro

level, unemployment levels are stable and starting to improve. Specific to our market, we saw select

pickup truck sales continue to strengthen in late 2011 and so far in 2012. Though the low snowfall this

winter will likely lengthen the replacement cycle for equipment due to limited use this season, we also

expect the negative impact of this will be partially offset as pent-up demand continues to unwind in the

coming years. As we’ve previously stated, we believe a certain amount of pent-up demand likely exists

as plowers delayed purchases during the heart of  the recession. We expect that demand to materialize

over a several year period rather than one particular quarter or season, and  it appears  that a portion of

it returned early in the fourth quarter. As that demand returns, our flexible, lean manufacturing plants

allow us to respond to our customers with world class service levels which continue to exceed 95%

perfect shipments where our orders are fulfilled on or before the required ship date, without error in

content, packaging or delivery.

Our commitment to lean manufacturing continues to yield positive results for our company and

our distributors. In the third quarter of 2011 we rolled out our  new preassembly and packaging system,

or P&P, which has received positive feedback from our distributors. The initiative has four main tenets:

1. A greater portion of the plow is preassembled, which enables the distributor to greatly reduce

installation time and install more plows per day

2.

Factory preassembly significantly reduces the possibility of distributor installation errors, thus

enhancing product quality and reducing warranty costs

3. The new packaging is weatherproof, which allows our  distributors to store more inventory

outdoors and make more efficient use of  space

4. An enhanced electrical system enables fleet users to marry  any fleet truck to virtually any of

our plow models, increasing flexibility  and efficiency for fleet end  users

The response from our distributors has  been very encouraging and we have completed most of  the
hard work surrounding the implementation. The  success of our initiatives to improve  the quality  of our
products through operational innovation and the continued strong execution from our entire workforce
is paying off. We are now positioned as a  leaner, more cost efficient organization  able to respond
dynamically to customer needs, fluctuations in the  economy, and unusual weather patterns. Despite this
success, I can assure you we will not  rest on our laurels. We  are  committed to continually seek
opportunities to increase our productivity.  I am exceedingly  proud of  our team, and  I  am very pleased
to report that, in 2011 we were again  named among select Milwaukee-area  employers to the  Milwaukee
Journal Sentinel Top Workplaces list. We are  focused on  making Douglas  Dynamics  a great  place to
work, and we believe the effects of our employees’ dedication and service to our customers are evident
in our performance.

As we look into 2012, it is clear we just experienced one of the mildest winters on record across

North America with low snowfall levels in  many  of our core markets. In light  of this  fact, we maintain
a strong focus on the factors that are within our  control. With our high  variable costs and low fixed
costs, we believe we have the flexibility to take  the necessary  steps  to  cut costs, delay  spending  and
position ourselves to manage through  this environment as  we have  done many  times in the past. We
are ever cognizant of the contours of  our business cycle, and we  diligently  stride to manage the assets
of the business effectively to maximize earnings  and  cash flow at  all points  in the cycle.

In 2012 we expect to leverage our track  record and flexible  business model to continue to produce

solid results. We will continue to seek to lead the  industry  by producing innovative products that
increase the productivity and efficiency for  end users—allowing them  to  plow  more snow in  less  time.
In addition to keeping our customers  and  distributors  satisfied  through continued product
improvements, we seek to remain diligent stewards of capital  on behalf  of  our  shareholders. We have a
healthy cash position and have proactively  paid down debt. We intend to continue to return cash to
shareholders via our robust dividend. We also will continue to proactively seek out strategic  accretive
acquisitions that will help drive the evolution  of  our  business.  As we move into the next  phase of our
business, we feel that we have the wind at  our backs with an improving economy,  motivated employees,
loyal customers and distributors, and  a lean and efficient organization, which I expect  will  continue to
provide value for our shareholders.

Sincerely,

James Janik
President and Chief Executive Officer

March 30,  2012

UNITED STATES
SECURITIES  AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark One)

(cid:1) Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the  fiscal year ended December 31, 2011

(cid:2) Transition  Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

or

For the  Transition period from 

 to 

Commission File No. 001-34728
DOUGLAS DYNAMICS, INC.

15MAR201110480038

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

7777 N 73rd Street
Milwaukee,  Wisconsin
(Address of principal executive offices)

134275891
(I.R.S. Employer
Identification No.)

53223
(Zip Code)

Securities registered  pursuant  to Section 12(b) of the Act:

Registrant’s telephone number, including area code  (414) 354-2310

Title of each class

Name of  each exchange on which registered

Common Stock,  $.01 Par Value

New York Stock Exchange

Securities registered pursuant to  Section 12(g) of the Act: NONE

Indicate by  check  mark  if  the registrant  is a  well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes (cid:2) No  (cid:1).

Indicate by  check  mark  if  the registrant  is not  required to file reports pursuant to Section 13 or Section 15(d) of the Act.

Yes (cid:2) No  (cid:1).

Indicate by  check  mark  whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the

Securities Exchange  Act of  1934 during the  preceding 12 months (or for such shorter period that the registrant was required to
file  such reports), and (2) has been  subject  to  such  filing requirements for the past 90 days. Yes (cid:1) No (cid:2).

Indicate by  check mark whether the registrant has submitted electronically and posted on its corporate Website, if any,

every Interactive Data File required to be submitted  and posted pursuant to Rule 405 of Regulation S-T (232.405 of this
chapter) during the preceding 12 months  (or  for  such shorter period that the registrant was required to submit and post such
files).  Yes (cid:1) No  (cid:2).

Indicate by  check mark if disclosure  of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein,
and will  not  be contained,  to the best  of  registrant’s  knowledge, in definitive proxy or information statements incorporated by
reference in Part III  of this  Form 10-K  or  any  amendment to this Form 10-K. (cid:2)

Indicate by  check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a
smaller reporting company. See definitions  of  ‘‘large accelerated filer,’’ ‘‘accelerated filer’’ and ‘‘smaller reporting company’’ in
Rule  12b-2 of the Exchange Act. (Check  one):

Large  accelerated  filer (cid:2)

Accelerated  filer (cid:1)

Non-accelerated filer  (cid:2)
(Do  not check if  a
smaller reporting company)

Smaller reporting company  (cid:2)

Indicate by  check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes (cid:2) No  (cid:1).

At June 30, 2011,  the  aggregate market  value of the voting stock of the Registrant held by stockholders who were not
affiliates of the Registrant was approximately $291  million (based upon the closing price of Registrant’s Common Stock on the
New  York Stock Exchange  on such date). At  March 13, 2012, the Registrant had outstanding an aggregate of 22,130,996 shares
of its Common Stock.

Portions of the  Proxy Statement for the Registrant’s Annual Meeting of Shareholders to be held on May 2, 2012 are

incorporated into Parts II and III.

Documents Incorporated by Reference:

Table of Contents

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.
PART II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 5.

Market for Registrant’s Common  Equity,  Related Stockholder Matters  and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

We did not make any purchases of equity securities  registered pursuant to

Item 6.
Item 7.

Section 12 of the Securities Exchange  Act of  1934 during  2011 . . . . . . . . . . . . . .
Selected Consolidated Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management Discussion  and Analysis of  Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About  Market Risk . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes In and Disagreements with  Accountants  on  Accounting  and Financial
Item 9.

Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 10. Directors, Executive Officers  and Corporate Governance . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11.
Security Ownership of Certain  Beneficial  Owners and  Management and Related
Item 12.

3
3
10
19
19
19
19
20

20

22
22

23
43
43

43
43
44
45
45
45

Item 13.
Item 14.

45
Shareholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
45
Certain Relationships and Related Transactions, and  Director Independence . . . . . .
45
Principal Accounting Fees  and  Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
46
PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
46
Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
47
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
48
Exhibit Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Index to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-1

Item 15.

Forward Looking Statements

PART I

This Annual Report on Form 10-K contains  ‘‘forward-looking statements’’ made within the

meaning of the Private Securities Litigation Reform Act  of  1995. Words  such as ‘‘anticipate,’’ ‘‘believe,’’
‘‘intend,’’ ‘‘estimate,’’ ‘‘expect,’’ ‘‘continue,’’ ‘‘should,’’ ‘‘could,’’ ‘‘may,’’ ‘‘plan,’’  ‘‘project,’’ ‘‘predict,’’
‘‘will’’ and similar expressions are intended to identify  forward-looking statements. In addition,
statements covering our future sales or financial  performance and our plans, performance and other
objectives, expectations or intentions  are  forward-looking  statements, such as statements  regarding our
liquidity, debt, planned capital expenditures, and  adequacy of capital resources and  reserves.  Factors
that could cause our actual results to differ  materially from those  expressed  or implied in  such forward-
looking statements include, but are not limited to:

(cid:127) Weather conditions, particularly lack  of  or reduced levels  of  snowfall;

(cid:127) A significant decline in economic conditions;

(cid:127) Our inability to maintain good relationships  with our distributors;

(cid:127) Lack of available or favorable financing options  for our  end-users  or  distributors;

(cid:127) Increases in the price of steel or other materials necessary  for the  production of  our products

that cannot be passed on to our distributors;

(cid:127) The inability of our suppliers to meet our volume or quality  requirements;

(cid:127) Inaccuracies in our estimates of future demand  for our products;

(cid:127) Our inability to protect or continue to build our intellectual  property portfolio;

(cid:127) Our inability to develop new products  or improve upon existing  products in  response  to  end-user

needs;

(cid:127) Our inability to compete effectively against competition;

(cid:127) The effects of laws and regulations  and  their  interpretations on our business  and financial

conditions;

(cid:127) Losses due to lawsuits arising out of  personal injuries associated with our products; and

(cid:127) Factors that could impact dividend  payments;

We  undertake no obligation to revise  the forward-looking  statements included in this  Annual
Report on Form 10-K to reflect any future events  or circumstances. Our actual results, performance  or
achievements could differ materially  from  the results expressed  in, or implied by, these forward-looking
statements. Factors in addition to those  listed above that could cause or contribute to such differences
are discussed in Item 1A, ‘‘Risk Factors’’  of the Annual Report on Form 10-K.

Item 1. Business

Overview

Douglas Dynamics, Inc. (the ‘‘Company,’’ ‘‘we,’’ ‘‘us,’’ ‘‘our’’) is the  North  American leader in  the

design, manufacture and sale of snow  and  ice  control equipment for light  trucks, which consists of
snowplows, sand and salt spreaders, and  related parts and accessories. We  sell our products under  the
WESTERN(cid:3), FISHER(cid:3) and BLIZZARD(cid:3) brands which are among the most established  and
recognized in the industry. We believe that  in 2011 our  share of the light truck snow and ice control
equipment market was greater than 50%.  We operate  as a single segment.

3

We  offer the broadest and most complete  product line of snowplows and sand  and salt spreaders

for light trucks in the U.S. and Canadian  markets. We  also provide a full  range of  related parts and
accessories, which generates an ancillary  revenue stream throughout the lifecycle of our snow  and ice
control equipment. For the year ended December 31, 2011, 85% of our net  sales  were generated  from
sales of snow and ice control equipment,  and  15% of our net sales were  generated from sales of parts
and accessories.

We  sell our products through a distributor network  primarily to professional  snowplowers  who are
contracted to remove snow and ice from commercial, municipal and residential areas. Over the last  50
years, we have engendered exceptional customer loyalty for our products because  of  our  ability  to
satisfy the stringent demands of our customers for a  high degree of quality, reliability and  service.  As a
result, we believe our installed base is the  largest in the  industry  with over  500,000 snowplows and  sand
and salt spreaders  in service. Because sales of snowplows and sand and salt spreaders are primarily
driven by the need of our core end-user base to replace worn existing equipment, we believe our
substantial installed base provides us  with a high  degree  of predictable  sales over any extended  period
of time.

We  believe we have the industry’s most extensive North American distributor  network, which
primarily consists of over 720 truck equipment  distributors who purchase directly from us  and are
located throughout the snow belt regions  in  North  America (primarily  the Midwest, East and Northeast
regions of the United States as well as all provinces of Canada). We have longstanding  relationships
with many of our distributors, with an  average tenure of approximately 15  years.  We  continually  seek to
grow and optimize our network by opportunistically adding high-quality, well-capitalized distributors in
select geographic areas and by cross-selling our industry-leading brands within our distribution network.
Beginning in 2005, we began to extend  our reach to international markets,  establishing distribution
relationships in Northern Europe and Asia, where  we believe  meaningful growth  opportunities exist.

We  believe we are the industry’s most  operationally  efficient manufacturer due to our  vertical
integration, highly variable cost structure  and  intense focus  on  lean manufacturing. We  continually seek
to use lean principles to reduce costs and increase the efficiency of our manufacturing operations. We
currently manufacture our products in two  facilities that we  own in Milwaukee,  Wisconsin and
Rockland, Maine. Furthermore, our manufacturing efficiency allows us to deliver desired products
quickly to our customers during times of sudden and unpredictable snowfall events  when our customers
need our products immediately.

On May 10, 2010, we completed our initial public offering (‘‘IPO’’). In connection  with our IPO,

we listed our common stock on the New York  Stock Exchange  (‘‘NYSE’’) under the stock symbol
‘‘PLOW.’’ On May 20, 2011 and December 6, 2011,  certain of our stockholders, including affiliates of
Aurora Capital Group and Ares Management, completed registered secondary offerings of 5,750,000
and 1,966,479 shares, respectively, of our  common stock.  We did not receive any proceeds from the sale
of common stock by the selling stockholders in  the offerings.

Our Industry

The light truck snow and ice control equipment  industry  in North America consists predominantly

of domestic participants that manufacture  their products in North America.  The  annual demand  for
snow and ice control equipment is driven primarily  by the replacement cycle of the existing installed
base, which is predominantly a function of the average life of a snowplow or spreader and  is driven  by
usage and maintenance practices of the  end-user. We believe  actively-used snowplows are typically
replaced, on average, every 7 to 8 years.

The primary factor influencing the replacement cycle for snow  and ice  control  equipment is the
level,  timing and location of snowfall. Sales of snow  and ice control equipment in any given  year and
region  are most heavily influenced by local snowfall levels in the prior snow season. Heavy snowfall

4

during a given winter causes equipment usage to increase,  resulting in greater wear and tear and
shortened life cycles, thereby creating a  need for  replacement  equipment and  additional parts and
accessories.

While snowfall levels vary within a given year and from year-to-year, snowfall,  and the

corresponding replacement cycle of snow  and ice  control  equipment, is  relatively consistent over multi-
year periods. The following chart depicts aggregate annual and eight-year (based on the typical life of
our  snowplows) rolling average of the  aggregate  snowfall levels in 66 cities  in 26 snow belt states across
the Northeast, East, Midwest and Western United States where  we  monitor snowfall  levels from  1980
to 2011. As the chart indicates, since 1982  aggregate snowfall levels  in any  given rolling eight-year
period have been fairly consistent, ranging  from 2,742 to 3,419 inches.

Snowfall in Snowbelt States (inches)
(for October 1 through March 31)

5,000

4,000

3,000

2,000

1,000

-

'79

'81

'83

'85

'87

'89

'91

'93

'95

'97

'99

'01

'03

'05

'07

'09

'11

Annual Snowfall

8 - year average annual snowfall

28FEB201204095041

Note: The 8-year rolling average snowfall  is not presented prior  to  1982 for  purposes of the  calculation
due to  lack of snowfall data prior to  1975. Snowfall data in this chart is not adjusted for snowfall
outside of the 66 cities in the 26 states reflected.

Source: National Oceanic and Atmospheric Administration’s National Weather  Service.

The demand for snow and ice control equipment can  also be influenced  by general economic
conditions in the United States, as well as  local economic  conditions in the  snow-belt regions  in North
America. In stronger economic conditions, our end-users may choose  to  replace  or upgrade existing
equipment before its useful life has ended, while in weak economic conditions,  our end-users  may seek
to extend the useful life of equipment,  thereby  increasing  the sales of parts and  accessories. However,
since snow and ice control management is  a non-discretionary service necessary to ensure public safety
and continued personal and commercial mobility  in populated areas  that receive snowfall, end-users
cannot extend the useful life of snow and  ice  control  equipment indefinitely and must replace
equipment that has become too worn, unsafe  or unreliable, regardless of  economic conditions. While
our  parts and accessories yield slightly  higher gross margins than our  snow and  ice control equipment,
they yield significantly lower revenue  than  equipment sales, which  adversely affects  our  results of
operations. However, since snow and  ice  control  management is a non-discretionary service necessary
to ensure public safety and continued personal  and commercial mobility  in populated areas  that  receive
snowfall, end-users cannot extend the useful life of snow and ice control equipment  indefinitely and

5

must replace equipment that has become too worn, unsafe  or unreliable,  regardless of economic
conditions.

Sales of parts and accessories for 2010 and 2011, respectively, were approximately 21.9% and
51.2% higher than average annual parts and accessories sales over the preceding ten years, which
management believes is largely a result  of  the deferral  of  new  equipment  purchases  due  to  the recent
economic downturn. Although sales of  snow and ice control  units  increased in 2011  as compared  to
2010, management believes that absent the  recent  economic downturn, equipment sales in 2010 and
2011 would have been considerably higher due to the high levels of  snowfall during these years, as
equipment unit sales in 2010 and 2011  remained below the ten-year average, while  snowfall levels for
snow seasons ending March 31, 2010  and 2011 were considerably above the ten-year average.
Management believes this deferral of new  equipment  purchases could  result in  an elevated multi-year
replacement cycle as the economy recovers.

Long-term growth in the overall snow and ice control equipment market also results from
geographic expansion of developed areas  in the snow  belt regions  of North America, as  well as
consumer demand for technological enhancements  in snow and ice control equipment and related  parts
and accessories that improves efficiency and reliability. Continued  construction  in the snow belt regions
in North America increases the aggregate area  requiring  snow and  ice removal,  thereby  growing  the
market for snow and ice control equipment.  In addition, the  development and  sale of more  reliable,
more efficient and more sophisticated  products have  contributed  to  an approximate  2% to 4% average
unit price increase in each of the past  five years.

Our Competitive Strengths

We  compete solely with other North  American manufacturers who do not  benefit from our
extensive distributor network, manufacturing efficiencies and depth and breadth of products. As the
market leader in snow and ice control  equipment for light trucks, we  enjoy a  set of competitive
advantages versus smaller equipment  providers,  which allows us to generate robust  cash flows in  all
snowfall environments and to support  continued investment  in our  products,  distribution capabilities
and brand regardless of annual volume  fluctuations. We  believe these advantages are rooted in  the
following competitive strengths and reinforces our industry leadership over time.

Exceptional Customer Loyalty and Brand  Equity. Our brands enjoy exceptional customer  loyalty and

brand equity in the snow and ice control  equipment industry with both end-users and distributors,
which  have been developed through over  50 years of superior  innovation,  productivity,  reliability and
support, consistently delivered season after season.  We  believe past brand experience, rather than price,
is the key factor impacting snowplow purchasing decisions.

Broadest and Most Innovative Product  Offering. We provide the industry’s broadest product offering

with a full range of snowplows, sand and salt spreaders and related parts and accessories. We believe
we maintain the industry’s largest and most advanced  in-house new  product development program,
historically introducing several new and  redesigned  products each year. Our broad  product offering and
commitment to new product development is essential to maintaining and  growing our leading market
share position as well as continuing to increase the profitability of our business.

Extensive North American Distributor Network. With over 720 direct distributors, we  benefit from

having the most extensive North American direct  distributor  network in  the industry, providing a
significant competitive advantage over  our peers.  Our distributors function not only as sales and
support agents (providing access to parts and service), but  also  as industry partners providing real-time
end-user information, such as retail inventory levels, changing consumer preferences or  desired
functionality enhancements, which we  use as the basis for our product  development  efforts.

6

Leader in Operational Efficiency. We believe we are a leader in operational efficiency in our

industry, resulting from our application of lean manufacturing principles and a highly variable  cost
structure. By utilizing lean principles, we  are  able to adjust production levels  easily to meet fluctuating
demand, while controlling costs in slower  periods.  This  operational efficiency is supplemented by our
highly variable cost structure, driven  in part by our access  to  a sizable temporary  workforce (comprising
approximately 10-15% of our total workforce),  which we can  quickly adjust, as needed. These
manufacturing efficiencies enable us  to  respond  rapidly  to  urgent customer demand during times of
sudden and unpredictable snowfalls, allowing us to provide exceptional service to our existing customer
base and  capture new customers from  competitors that  we believe  cannot service their customers’ needs
with the same speed and reliability.

Strong Cash Flow Generation. We are able to generate significant cash flow  as a result  of relatively

consistent high profitability, low capital spending  requirements and predictable  timing of our working
capital requirements. Our cash flow results will also benefit  substantially from  approximately  $18
million of annual tax-deductible intangible and goodwill expense over  the next  eight years, which has
the impact of reducing our corporate taxes owed by  approximately  $6.7 million  on an annual basis
during this period, in the event we have  sufficient taxable income to utilize  such benefit. Our significant
cash flow has allowed us to reinvest in our business, pay down long  term debt, and  pay substantial
dividends on a pro rata basis to our  stockholders.

Experienced Management Team. We believe our business benefits from an exceptional management
team that is responsible for establishing  our leadership in the  snow and  ice control equipment  industry
for light trucks. Our senior management  team, consisting  of  four  officers, has an average  of
approximately 20 years of weather-related industry experience and an average  of over eleven years with
our  company. James Janik, our President and  Chief  Executive Officer,  has been with us for  over 19
years and in his current role since 2000, and through  his strategic vision, we  have been able to expand
our  distributor network and grow our market leading position.

Our Business Strategy

Our business strategy is to capitalize on  our  competitive  strengths to maximize  cash flow to pay
dividends, reduce indebtedness and reinvest in  our business to create stockholder value. The building
blocks  of our strategy are:

Continuous Product Innovation. We believe new product innovation is  critical  to  maintaining and
growing our market-leading position in the  snow and ice control  equipment  industry.  We will continue
to focus  on developing innovative solutions to increase productivity,  ease of use,  reliability, durability
and serviceability of our products and on incorporating lean  manufacturing  concepts into our product
development process, which has allowed  us to reduce the  overall cost of development  and, more
importantly, to reduce our time-to-market by  nearly one-half.

Distributor Network Optimization. We will continually seek opportunities to continue to expand our

extensive distribution network by adding high-quality, well-capitalized distributors in select geographic
areas and by cross-selling our industry-leading brands within  our distribution network to ensure we
maximize our ability to generate revenue while protecting our industry leading reputation, customer
loyalty and brands. We will also focus on  optimizing  this network by providing in-depth training,
valuable distributor support and attractive  promotional and  incentive opportunities.  As a result of these
efforts, we believe a majority of our  distributors choose to sell  our products exclusively.  We  believe this
sizable high quality network is unique in the industry, providing us  with valuable insight into purchasing
trends  and customer preferences, and  would be very  difficult  to  replicate.

Aggressive Asset Management and Profit Focus. We will continue to aggressively manage  our  assets

in order to maximize our cash flow generation despite  seasonal and annual variability in snowfall levels.

7

We  believe our ability is unique in our industry and enables  us to achieve attractive margins  in all
snowfall environments. Key elements of  our asset  management and profit focus strategies include:

(cid:127) employment of a highly variable cost structure,  which allows  us to quickly adjust  costs in

response to real-time changes in demand;

(cid:127) use of enterprise-wide lean principles, which allow us to easily adjust production levels up or

down to meet demand;

(cid:127) implementation of a pre-season order program, which  incentivizes distributors to place  orders

prior to the retail selling season and thereby enables us to more efficiently utilize  our assets; and

(cid:127) development of a vertically integrated  business model, which we believe provides us cost

advantages over our competition.

Additionally, although modest, our capital expenditure requirements and  operating expenses  can
be temporarily reduced in response to anticipated  or actual  lower sales  in a  particular  year  to  maximize
cash flow.

Flexible, Lean Enterprise Platform. We will continue to utilize lean principles to maximize the

flexibility, efficiency and productivity of  our manufacturing operations while reducing the associated
costs, enabling us to increase distributor  and  end-user  satisfaction. For example, in an environment
where  shorter lead times and near-perfect order  fulfillment are important to our distributors, we
believe our lean processes have helped  us  to improve our shipping performance and build a reputation
for providing industry leading shipping performance.

Our Growth Opportunities

Increase Our Industry Leading Market  Share. We plan to leverage our industry leading  position,

distribution network and new product  innovation  capabilities  to  capture  market  share in  the North
American snow and ice control equipment market, focusing our primary efforts on increasing
penetration in those North American markets  where we believe our overall market share is less than
50%. We also plan to continue growing our  presence in  the snow  and ice control equipment market
outside of North America, particularly  in  Asia and Europe, which we believe  could  provide significant
growth opportunities in the future.

Opportunistically Seek New Products and New  Markets. We will consider external growth

opportunities within the snow and ice control industry and other equipment or component  markets.  We
plan  to continue to evaluate acquisition opportunities within our  industry that can help us expand our
distribution reach, enhance our technology and  as a consequence improve the breadth and  depth of our
product  lines. We also consider diversification  opportunities in adjacent markets that complement our
business model and could offer us the ability  to  leverage  our core competencies to create  stockholder
value.

Employees

As of December 31, 2011, we employed approximately  525 employees on a full-time  basis. None  of

our  employees are represented by a union and we  are not party to any collective bargaining
agreements.

8

Sales Programs

We  offer a number of sales programs to our distributors to  finance  the purchase of our products.
One  such program is our pre-season sales program, which not only benefits  our distributors,  but also
benefits us by helping us to manage  the  seasonality of our business. During the second and third
quarters, we offer our distributors the  option of either (1) a purchase price  discount, with  the
percentage discount being highest the  earlier in  the season that the distributor purchases  and pays  for
our  products, or (2) deferring payment  until the fourth quarter. Under either option product  shipment
occurs during the pre-season sales period. On average, approximately 60% to 65% of  our annual
shipments occur during the pre-season  sales  period. Distributors who  purchase  our products during the
first or fourth quarter, on the other hand,  must deliver payment to us  within 30 days  of shipment. Our
backlog as of December 31, 2011 and  2010 was $0.8 million and $0.7 million, respectively.  We  expect
that all  backlog as of December 31, 2011 will be shipped in 2012.

We  are also party to an accounts receivable securitization  facility pursuant to which certain
distributors may elect to finance their  purchases from us through  a third party financing company.
Distributors who purchase our products  through this  financing arrangement are offered  the same
pre-season sales incentives as distributors  who  purchase  directly from us,  the terms of which are
described above. In the years ended December 31,  2011, 2010 and 2009,  1.3%, 1.0% and 1.9%,
respectively of our net sales were financed  by  our distributors  through a  third party  financing  company.
Pursuant to the terms of this facility, we maintain the risk of collectability of the receivable under this
facility. If the third party financing company is  unable to collect from the  distributor  the amounts due
in respect of the product financing, we  are obligated to repurchase the outstanding receivable balance
plus any legal fees incurred by the financing  company. Historically, repurchases of inventory and
uncollectible amounts related to receivables sold under  this  program have  been less than  $100 thousand
on average for the years ended December 31, 2009,  2010 and  2011.

In 2011, we also unveiled an end-user financing  program. We have partnered with  a third  party

financing company which has agreed to extend credit  to  our-end  users  for  purchases  of our  products,
subject to credit approval. Once approval  is obtained,  our end-users can then place an order directly
for our  products with our distributors.  This program is designed to facilitate our end-users’ access to
credit.

Intellectual Property

We  maintain patents relating to snowplow mounts, assemblies, hydraulics, electronics and lighting
systems as well as sand and salt spreader  assemblies and  our  patent  applications relate to each of the
foregoing except for hydraulics and sand  and salt spreader assemblies. When granted,  each  patent  has a
17 year duration. The duration of the  patents we currently possess  range between one year and
17 years of remaining life. Our patent  applications date from 2001  to  2011.

We  rely  on a combination of patents, trade  secrets and trademarks to protect certain of the

proprietary aspects of our business and  technology. We hold approximately 20 U.S. registered
trademarks (including the trademarks WESTERN(cid:3), FISHER(cid:3) and BLIZZARD(cid:3)), 5 Canadian
registered trademarks, 25 U.S. issued  patents, 15 Canadian  patents and two Chinese patents.

Other Information

We  were formed as a Delaware corporation  in 2004. We  maintain a website with the address
www.douglasdynamics.com. We are not  including the  information contained on our website  as part of,
or incorporating it by reference into, this  report.  We make  available  free of charge (other than  an
investor’s own Internet access charges)  through  our website  our Annual Report  on Form 10-K,
quarterly reports on Form 10-Q and current reports on Form  8-K, and amendments to these reports,  as

9

soon as reasonably practicable after we electronically  file such material with, or furnish such material
to, the Securities and Exchange Commission (‘‘SEC’’).

Item 1A. Risk Factors

The Company operates in an environment that involves numerous known and unknown risks and
uncertainties. Our business, prospects, financial condition  and operating  results  could be materially adversely
affected by any of these risks, as well as other risks not currently  known to us or  that we currently consider
immaterial. The risk described below highlight some of  the  factors that have affected, and in the  future could
affect our operations.

Our results of operations depend primarily  on  the level, timing and location  of snowfall.  As  a result,  a decline
in  snowfall levels in multiple regions for  an extended time could  cause our results of  operations to  decline and
adversely affect our ability to pay dividends.

As a manufacturer of snow and ice control equipment for  light trucks, and related parts and
accessories, our sales depend primarily  on the level,  timing and location of snowfall in the  regions in
which  we offer our products. A low level or lack of  snowfall  in any given year in any of the snow-belt
regions in North America (primarily  the  Midwest,  East  and Northeast regions of the United States as
well as all provinces of Canada) will likely cause sales of our products to  decline  in such  year as well as
the subsequent year, which in turn may adversely  affect our  results of operations and  ability to pay
dividends. See ‘‘Management’s Discussion  and  Analysis of Financial Condition  and Results of
Operations—Seasonality and Year-to-Year Variability.’’ A  sustained period of reduced snowfall  events
in one or more of the geographic regions  in which we  offer our  products could cause our results of
operations to decline and adversely affect  our ability  to  pay dividends.

The year-to-year variability of our business  can cause our  results of operations and financial condition to be
materially different from year-to-year; whereas the seasonality  of our business can cause  our  results of
operations and financial condition to be materially different from  quarter-to-quarter.

Because our business depends on the level, timing and location  of snowfall, our results of
operations vary from year-to-year. Additionally, because the annual  snow  season  typically only runs
from October 1 through March 31, our  distributors typically  purchase our products during the second
and third quarters. As a result, we operate  in a seasonal business. We not only experience seasonality in
our  sales, but also experience seasonality  in  our  working capital needs.  Consequently, our results  of
operations and financial condition can vary from year-to-year, as well as from  quarter-to-quarter, which
could affect our ability to pay dividends. If  we are unable to  effectively manage the seasonality and
year-to-year variability of our business, our results of operations, financial condition and ability to pay
dividends may suffer.

If economic conditions in the United States continue  to remain weak or deteriorate further, our results of
operations, financial condition and ability  to  pay  dividends may  be adversely  affected.

Historically, demand for snow and ice control equipment for light  trucks has been influenced by
general economic conditions in the United  States, as well as local  economic conditions  in the snow-belt
regions in North America. During the last  few years, economic  conditions throughout  the United  States
have been extremely weak, although  they began  to  improve in 2011,  they may  not  become strong in the
foreseeable future. Weakened economic  conditions may cause our end-users to delay purchases of
replacement snow and ice control equipment  and  instead repair  their  existing equipment,  leading to a
decrease in our sales of new equipment. Weakened economic conditions may also  cause our end-users
to delay  their purchases of new light  trucks. Because our end-users tend  to purchase new  snow and ice
control equipment concurrent with their  purchase of new light  trucks,  their delay in purchasing new
light  trucks can also result in the deferral of their purchases of new snow and ice control equipment.

10

The deferral of new equipment purchases during  periods of weak economic conditions  may negatively
affect our results of operations, financial  condition and ability to pay dividends.

Weakened economic conditions may  also  cause  our  end-users  to  consider price  more carefully in
selecting new snow and ice control equipment. Historically, considerations of  quality and service have
outweighed considerations of price, but  in a  weak economy,  price may become a more important
factor. Any refocus away from quality in favor  of cheaper  equipment could cause end-users to shift
away from our products to less expensive  competitor products, or to shift  away from our more
profitable products to our less profitable products, which  in turn would  adversely affect our results of
operations and our ability to pay dividends.

Our failure to maintain good relationships with  our  distributors,  the loss or  consolidation  of  our distributor
base or the actions or inactions of our distributors could have  an adverse effect  on our results of  operations
and our ability to pay dividends.

We  depend on a network of truck equipment distributors to sell, install and service our products.

Nearly all of these sales and service relationships are at will, so almost all of our distributors could
discontinue the sale and service of our products at any time,  and  those distributors that primarily sell
our  products may choose to sell competing products  at any time.  Further, difficult economic or other
circumstances could cause any of our distributors  to  discontinue  their businesses. Moreover, if  our
distributor base were to consolidate or if  any of our distributors were to discontinue their business,
competition for the business of fewer distributors would intensify. If we do not maintain good
relationships with our distributors, or  if  we do not provide product offerings and  pricing that meet  the
needs of our distributors, we could lose  a substantial amount  of  our distributor base. A loss of a
substantial portion of our distributor  base  could cause our  sales  to  decline  significantly,  which would
have an adverse effect on our results  of operations and ability to pay dividends.

In addition, our distributors may not  provide timely or adequate service to our end-users. If this

occurs, our brand identity and reputation may be damaged, which  would have an  adverse  effect  on our
results of operations and ability to pay  dividends.

Lack of available financing options for our  end-users or distributors may adversely affect  our sales volumes.

Our end-user base is highly concentrated  among professional  snowplowers, who comprise  over

50% of our end-users, many of whom  are  individual landscapers who  remove snow during the  winter
and landscape during the rest of the year,  rather than  large, well-capitalized corporations. These
end-users often depend upon credit to  purchase our products. If credit is unavailable on favorable
terms or at all, our end-users may not be able to purchase our products from our distributors, which
would in turn reduce sales and adversely affect  our  results of operations and ability to pay dividends.

In addition, because our distributors, like our end-users, rely on credit  to  purchase  our products, if

our  distributors are not able to obtain  credit, or access credit  on favorable terms, we may experience
delays in payment or nonpayment for delivered products. Further, if  our distributors  are unable to
obtain credit or access credit on favorable terms, they could experience financial difficulties  or
bankruptcy and cease purchases of our products altogether. Thus,  if financing  is unavailable  on
favorable terms or at all, our results of  operations and ability to pay dividends would be adversely
affected.

The price of steel, a commodity necessary  to  manufacture our products, is highly  variable.  If the  price of steel
increases, our gross margins could decline.

Steel is a significant raw material used to manufacture  our products. During 2011, 2010 and  2009,

our  steel purchases were approximately 15%, 13%  and 18%  of  our revenue,  respectively. The steel
industry is highly cyclical in nature, and  steel prices have been volatile in recent years and may remain

11

volatile in the future. Steel prices are  influenced by numerous factors beyond our control, including
general economic conditions domestically and internationally, the availability of raw  materials,
competition, labor costs, freight and transportation costs, production costs, import  duties and other
trade restrictions. Steel prices are volatile and may increase  as a  result of increased demand from  the
automobile and consumer durable sectors. If the price  of steel  increases, our variable  costs may
increase. We may not be able to mitigate  these  increased costs through the  implementation of
permanent price increases or temporary invoice surcharges, especially if economic  conditions remain
weak and our distributors and end-users  become more price  sensitive. If we are  unable to successfully
mitigate such cost increases in the future, our  gross margins could decline.

If petroleum prices increase, our results  of operations could be  adversely affected.

Petroleum prices have fluctuated significantly  in recent years. Prices  and availability of petroleum
products are subject to political, economic and market factors that are outside of our control. Political
events in petroleum-producing regions  as well as hurricanes and other weather-related  events may
cause  the price of fuel to increase. If  the price of fuel increases, the  demand for  our products may
decline,  which would adversely affect our  financial  condition and results of operations.

We depend on outside suppliers who may  be unable  to meet  our  volume and quality requirements, and  we may
be unable to obtain alternative sources.

We  purchase certain components essential to our snowplows and sand  and  salt spreaders from
outside suppliers, including off-shore sources. Most of our key supply  arrangements can be discontinued
at any time. A supplier may encounter  delays in the  production and delivery  of  such products and
components or may supply us with products and  components  that do not meet our quality, quantity or
cost requirements. Additionally, a supplier may  be  forced  to discontinue operations.  Any
discontinuation or  interruption in the  availability  of quality products and  components from one or  more
of our suppliers may result in increased production  costs, delays in the delivery  of our  products and lost
end-user sales, which could have an adverse effect on  our  business and financial condition.

We  have continued to increase the number of our off-shore suppliers. Our increased  reliance on
off-shore sourcing may cause our business to be more susceptible to the impact of natural  disasters, war
and other factors that may disrupt the transportation  systems or shipping  lines  used  by  our  suppliers, a
weakening of the dollar over an extended period of time and other  uncontrollable factors such as
changes in foreign regulation or economic  conditions.  In addition, reliance  on off-shore suppliers may
make it more difficult for us to respond to sudden changes  in demand because of  the longer lead  time
to obtain components from off-shore sources. We may be unable to mitigate this risk by stocking
sufficient materials to satisfy any sudden or  prolonged surges in demand for our products. If we cannot
satisfy demand for our products in a timely manner, our sales could  suffer as distributors can cancel
purchase orders without penalty until  shipment.

We do not sell our products under long-term  purchase  contracts,  and  sales of our products are significantly
impacted by factors outside of our control;  therefore, our ability to estimate  demand  is limited.

We  do not enter into long-term purchase contracts with our  distributors and the purchase orders

we receive may be cancelled without penalty until shipment. Therefore, our  ability to accurately predict
future demand for our products is limited.  Nonetheless, we  attempt  to  estimate demand  for our
products for purposes of planning our  annual production levels and our  long-term product development
and new product introductions. We base  our estimates of demand  on our own market assessment,
snowfall figures, quarterly field inventory  surveys and regular communications with our distributors.
Because wide fluctuations in the level,  timing and  location of  snowfall, economic conditions and other
factors may occur, each of which is out of  our control, our  estimates of  demand  may not be accurate.
Underestimating demand could result in  procuring  an insufficient  amount  of  materials necessary for  the

12

production of our products, which may result in increased production costs, delays in  product delivery,
missed sale opportunities and a decrease  in  customer satisfaction.  Overestimating demand  could  result
in the procurement of excessive supplies, which could result  in increased  inventory and  associated
carrying  costs.

If we are unable to enforce, maintain or  continue to build our intellectual  property portfolio, or if others
invalidate our intellectual property rights,  our competitive position may be harmed.

Our patents relate to snowplow mounts,  assemblies,  hydraulics, electronics and  lighting systems as

well as sand and salt spreader assemblies and our patent applications  relate to each of the  foregoing
except for hydraulics and sand and salt  spreader assemblies.  When  granted, each patent has  a 17 year
duration. The duration of the patents we  currently  possess range between one year and 17 years of
remaining life. Our patent applications date from  2001 through 2011.

We  rely  on a combination of patents, trade  secrets and trademarks to protect certain of the

proprietary aspects of our business and  technology. We hold approximately 20 U.S. registered
trademarks (including the trademarks WESTERN(cid:3), FISHER(cid:3) and BLIZZARD(cid:3)), 5 Canadian
registered trademarks, 25 U.S. issued  patents, 15 Canadian  patents and two Chinese patents. Although
we work diligently to protect our intellectual  property  rights, monitoring the unauthorized use of  our
intellectual property is difficult, and the  steps we have taken may not prevent unauthorized use by
others. In addition, in the event a third  party challenges the validity of  our intellectual property rights,
a court may determine that our intellectual property rights may not be valid  or enforceable. An adverse
determination with respect to our intellectual  property rights may harm our  business  prospects and
reputation. Third parties may design around our patents or  may  independently develop technology
similar to our trade secrets. The failure to adequately build, maintain and enforce our intellectual
property portfolio could impair the strength of our technology and  our brands, and harm  our
competitive position. Although we have  no  reason  to  believe that our  intellectual property rights are
vulnerable, previously undiscovered intellectual  property  could be used to invalidate our rights.

If we are unable to develop new products  or  improve  upon  our existing products  on a  timely basis, it  could
have an adverse effect on our business  and financial condition.

We  believe that our future success depends, in part, on our ability  to  develop on a timely basis

new technologically advanced products  or improve upon our existing  products in innovative ways that
meet or exceed our competitors’ product  offerings. Continuous  product innovation ensures that our
consumers have access to the latest products and features  when  they  consider buying snow and ice
control equipment. Maintaining our market position will require us  to  continue to invest in  research
and development and sales and marketing.  Product development requires significant financial,
technological and other resources. We may  be  unsuccessful in  making the technological advances
necessary to develop new products or  improve our existing products  to  maintain  our market position.
Industry standards, end-user expectations  or  other  products  may emerge that could render one or  more
of our products less desirable or obsolete. If any of these events occur,  it could cause decreases in
sales, a failure to realize premium pricing  and  an adverse effect on our business and financial
condition.

We face competition from other companies  in our industry,  and  if we are  unable  to compete effectively with
these  companies, it could have an adverse  effect on our  sales and profitability. Price competition among our
distributors could negatively affect our  market share.

We  primarily compete with regional manufacturers of snow  and ice  control  equipment for  light
trucks. While we are the most geographically diverse company in our  industry, we may face increasing
competition in the markets in which we operate. In saturated  markets, price competition may lead to a
decrease in our market share or a compression  of  our  margins, both of which  would affect  our

13

profitability. Moreover, current or future  competitors  may grow their market share and develop
superior service and may have or may  develop greater financial  resources,  lower costs,  superior
technology or more favorable operating  conditions than we maintain. As a result, competitive  pressures
we face may cause price reductions for  our products,  which would  affect our profitability  or result in
decreased sales and operating income.  Additionally, saturation  of  the markets in  which we  compete or
channel  conflicts among our brands and  shifts in consumer preferences  may increase these competitive
pressures or may result in increased competition among our distributors and affect  our sales and
profitability. In addition, price competition  among  the distributors  that sell  our  products could lead to
significant margin erosion among our  distributors, which  could in turn result  in compressed margins or
loss of market share for us. Management  believes  that,  after ourselves,  the next largest competitors in
the market for snow and ice control  equipment for  light trucks are Northern Star  Industries, Inc.  (the
manufacturer of the Boss brand of snow  and ice control  equipment)  and  Meyer  Products LLC,
respectively, and accordingly represent  our primary competitors for market share.

We are subject to complex laws and regulations, including  environmental  and safety  regulations that  can
adversely affect the cost, manner or feasibility of doing business.

Our operations are subject to certain federal, state and  local laws and regulations relating  to,
among other things, the generation, storage, handling, emission,  transportation, disposal and  discharge
of hazardous and non-hazardous substances and materials into the environment, the manufacturing of
motor vehicle accessories and employee  health  and  safety.  We cannot be certain that existing and
future laws and regulations and their  interpretations will not harm our business or  financial  condition.
We  currently make and may be required  to  make  large and unanticipated capital expenditures to
comply  with environmental and other regulations, such as:

(cid:127) Applicable motor vehicle safety standards  established by the National Highway Traffic Safety

Administration;

(cid:127) Reclamation and remediation and  other environmental protection;  and

(cid:127) Standards for workplace safety established by  the Occupational Safety and Health

Administration.

While we monitor our compliance with applicable laws and regulations  and attempt to budget  for
anticipated costs associated with compliance,  we cannot  predict the future cost of such compliance.  In
2011, the amount expended for such compliance  was insignificant,  but we could incur material expenses
in the future in the event of future legislation changes or unforeseen events,  such as a  workplace
accident or environmental discharge,  or  if  we otherwise  discover we  are in  non-compliance with  an
applicable regulation. In addition, under these laws and regulations,  we  could  be  liable for:

(cid:127) Product liability claims;

(cid:127) Personal injuries;

(cid:127) Investigation and remediation of environmental  contamination and other governmental  sanctions

such as fines and penalties; and

(cid:127) Other  environmental damages.

Our operations could be significantly  delayed  or curtailed and our costs of  operations could
significantly increase as a result of regulatory requirements, restrictions or claims. We are unable  to
predict the ultimate cost of compliance with  these requirements or their  effect on our operations.

14

Financial market conditions have had a  negative  impact on  the  return on plan assets for our pension plans,
which may require additional funding and negatively  impact  our  cash flows.

Our pension expense and required contributions  to  our  pension plan are  directly  affected by the
value of plan assets, the projected rate  of return on plan assets, the actual  rate of return  on plan assets
and the actuarial assumptions we use  to  measure the defined  benefit  pension plan  obligations. Due  to
the recent significant financial market  downturn, the funded status of our pension plans has declined.
As of December 31, 2011, our pension  plans were underfunded by  approximately $14.2  million.  In
2011, contributions to our defined benefit pension  plans were approximately $1.9 million. If  plan assets
continue to perform below expectations, future pension expense  and funding obligations will increase,
which  would have a negative impact on  our cash flows.  Moreover, under the  Pension Protection  Act of
2006, it is possible that continued losses of  asset values  may necessitate accelerated funding of our
pension plans in the future to meet minimum federal government requirements.

The statements regarding our industry, market positions and market  share in this filing are based on our
management’s estimates and assumptions. While we believe such statements are  reasonable,  such  statements
have not been independently verified.

Information contained in this Annual  Report on Form 10-K  concerning the  snow and ice control
equipment industry for light trucks, our general  expectations  concerning  this industry  and our market
positions and other market share data  regarding the industry are  based on  estimates our management
prepared using end-user surveys, anecdotal data from our distributors and distributors that carry our
competitors’ products, our results of operations and management’s past experience, and  on assumptions
made, based on our management’s knowledge of this  industry,  all of which we believe to be reasonable.
These estimates and assumptions are  inherently subject to uncertainties, especially  given the
year-to-year variability of snowfall and  the difficulty of obtaining precise information about  our
competitors, and may prove to be inaccurate. In addition,  we  have not independently verified the
information from any third-party source and thus cannot  guarantee  its accuracy  or completeness,
although management also believes such  information to be reasonable. Our actual operating results
may vary significantly if our estimates and  outlook concerning  the industry, snowfall patterns, our
market positions or our market shares  turn  out to be incorrect.

We are subject to product liability claims,  product  quality issues, and other litigation from time to time that
could adversely affect our operating results  or financial condition.

The manufacture, sale and usage of our products expose us to a  risk  of  product liability claims. If

our  products are defective or used incorrectly by our end-users, injury may result, giving rise to product
liability claims against us. If a product liability claim or series of claims  is brought against us for
uninsured liabilities or in excess of our insurance coverage, and it is ultimately determined that we are
liable, our business and financial condition could suffer. Any  losses  that we may  suffer from any
liability claims, and the effect that any  product liability litigation  may have upon the reputation  and
marketability of our products, may divert management’s attention from  other  matters and may have  a
negative impact on our business and operating  results. Additionally, we could  experience  a material
design or manufacturing failure in our  products, a quality  system failure or other safety issues, or
heightened regulatory scrutiny that could  warrant a recall of some  of  our products.  A recall  of  some of
our  products could also result in increased  product liability claims. Any of these issues could also  result
in loss of market share, reduced sales, and higher  warranty expense.

We are heavily dependent on our Chief  Executive Officer  and management team.

Our continued success depends on the  retention, recruitment and continued  contributions of key
management, finance, sale and marketing personnel, some of whom  could be difficult to replace.  Our
success is largely dependent upon our  senior management team,  led by  our  Chief Executive Officer  and

15

other key managers. The loss of any  one or more of  such persons could have  an adverse effect on  our
business and financial condition.

Our indebtedness could adversely affect our operations, including our ability to  perform our obligations and
pay dividends.

As of December 31, 2011, we had approximately $123  million of senior  secured indebtedness  and

$70 million of borrowing availability under our revolving credit  facility. We may  also be able to incur
substantial indebtedness in the future, including senior indebtedness, which may or  may not be secured.

Our indebtedness could have important consequences, including the  following:

(cid:127) We could have difficulty satisfying  our  debt  obligations, and if  we fail to comply with these

requirements, an event of default could result;

(cid:127) We may be required to dedicate a  substantial portion of our  cash flow from operations to

required payments on indebtedness, thereby reducing the cash flow available to pay dividends or
fund working capital, capital expenditures  and other general  corporate activities;

(cid:127) Covenants relating to our indebtedness may  restrict our ability to make distributions to our

stockholders;

(cid:127) Covenants relating to our indebtedness may  limit  our  ability to obtain  additional financing for

working capital, capital expenditures and other general  corporate activities, which  may limit our
flexibility in planning for, or reacting to, changes  in our business and the industry in  which we
operate;

(cid:127) We may be more vulnerable to general adverse  economic and  industry conditions;

(cid:127) We may be placed at a competitive disadvantage compared to our competitors with less debt;

and

(cid:127) We may have difficulty repaying or refinancing our obligations under our senior credit facilities

on their respective maturity dates.

If any of these consequences occur, our financial  condition,  results of operations and ability to pay

dividends could be adversely affected. This, in  turn,  could negatively affect the market price of  our
common stock, and we may need to  undertake  alternative financing plans, such as refinancing or
restructuring our debt, selling assets, reducing or delaying  capital investments or  seeking to raise
additional capital. We cannot assure you  that any refinancing would be possible,  that  any assets could
be sold, or, if sold, of the timing of the sales and the amount of  proceeds that may be realized from
those sales, or that additional financing could be obtained  on acceptable terms, if at all.

Our variable rate indebtedness subjects  us to interest rate  risk, which could cause our debt  service obligations
to increase significantly and could impose  adverse consequences.

Certain of our borrowings, including  our term loan and any  revolving borrowings under our senior

credit facilities, are at variable rates of  interest and expose us  to  interest rate risk. In addition,  the
interest rate on any revolving borrowings  is subject to an increase in the interest rate if the average
daily availability under our revolving credit facility falls below a certain threshold. If interest rates
increase, our debt service obligations  on the variable rate indebtedness would  increase even though  the
amount borrowed remained the same,  and our net income and  cash  flows  would correspondingly
decrease.

16

Our senior credit facilities impose restrictions on  us, which may also  prevent us  from  capitalizing on business
opportunities and taking certain corporate actions. One of these facilities also  includes  minimum availability
requirements, which if unsatisfied, could  result in liquidity events that may jeopardize  our  business.

Our senior credit facilities contain, and future debt instruments  to  which we  may become subject

may contain, covenants that limit our ability to engage in activities  that could  otherwise benefit our
company. Under the credit facilities as modified in  April 2011,  these  covenants include restrictions on
our  ability to:

(cid:127) incur, assume or permit to exist additional indebtedness  or  contingent obligations;

(cid:127) incur liens and engage in sale and  leaseback transactions;

(cid:127) make loans and investments in excess of agreed upon amounts;

(cid:127) declare dividends, make payments or redeem or  repurchase capital stock in  excess of agreed

upon amounts and subject to certain other limitations;

(cid:127) engage in mergers, acquisitions and other business combinations;

(cid:127) prepay, redeem or purchase certain indebtedness or amend  or alter the terms  of our

indebtedness;

(cid:127) sell assets;

(cid:127) make further negative pledges;

(cid:127) create restrictions on distributions  by subsidiaries;

(cid:127) change our fiscal year;

(cid:127) engage in activities other than, among other things, incurring the debt under  our new senior

credit facilities and the activities related  thereto,  holding our ownership  interest in DDI  LLC,
making restricted payments, including dividends,  permitted by our  new  senior credit facilities and
conducting activities related to our status as a public company;

(cid:127) amend or waive rights under certain agreements;

(cid:127) transact with affiliates or our stockholders; and

(cid:127) alter the business that we conduct.

Our amended revolving credit facility also includes limitations  on  capital expenditures  and requires

that if we fail to maintain the greater of $8,750,000 and  12.5% of the  revolving commitments in
borrowing availability, we must comply  with  a fixed charge coverage ratio  test. In addition, if a liquidity
event occurs because our borrowing availability  is less than the greater of $10,500,000  and 15% of the
aggregate revolving commitments (or an  event of default occurs  and is continuing),  subject to certain
limited cure rights, all proceeds of our  accounts receivable and other collateral will be applied to
reduce obligations under our amended revolving credit facility, jeopardizing our ability to meet  other
obligations. Our ability to comply with  the covenants contained in our senior credit  facilities  or in the
agreements governing our future indebtedness,  and our ability to avoid liquidity events,  may be affected
by events, or our future performance,  which are subject to factors beyond our control, including
prevailing economic, financial, industry  and  weather  conditions, such as the level,  timing and  location of
snowfall and general economic conditions in the  snowbelt regions  of North America. A failure to
comply  with these covenants could result  in  a default  under our senior credit facilities, which could
prevent us from paying dividends, borrowing additional  amounts and  using proceeds of our inventory
and accounts receivable, and also permit  the lenders to accelerate the  payment of such debt.  If any of
our  debt is accelerated or if a liquidity  event  (or  event of default) occurs that results in collateral
proceeds being applied to reduce such debt, we may not have sufficient funds available to repay such

17

debt and our other obligations, in which  case, our business  could be halted and such lenders could
proceed against any collateral securing  that debt. Further,  if  the lenders  accelerate  the payment  of  the
indebtedness  under our senior credit facilities, our assets  may not be sufficient to repay  in full the
indebtedness  under our senior credit facilities and our other  indebtedness, if  any. We cannot  assure you
that these covenants will not adversely affect our ability to finance our  future  operations or  capital
needs to pursue available business opportunities or  react to changes in  our business and the industry  in
which  we operate.

Provisions of Delaware law and our charter documents could  delay or prevent an acquisition of us,  even if the
acquisition would be beneficial to you.

Provisions in our certificate of incorporation and bylaws  may have the  effect of delaying  or

preventing a change of control or changes  in our management.  These  provisions include:

(cid:127) the absence of cumulative voting in  the election of our directors, which  means that the holders

of a majority of our common stock may elect all  of  the directors  standing for  election;

(cid:127) the ability of our Board of Directors  to  issue preferred  stock with voting rights or  with rights
senior to those of our common stock without  any  further vote or action by the holders  of  our
common stock;

(cid:127) the division of our Board of Directors into three  separate  classes serving staggered three-year

terms;

(cid:127) the ability of our stockholders to remove  our  directors is  limited  to  cause  and only by the  vote

of at least 662⁄3% of the outstanding shares of our common stock;

(cid:127) the prohibition on our stockholders  from  acting by  written  consent  and  calling special  meetings;

(cid:127) the requirement that our stockholders provide advance notice when  nominating our directors  or
proposing business to be considered by the stockholders  at  an annual  meeting of stockholders;
and

(cid:127) the requirement that our stockholders must obtain a 662⁄3% vote to amend or repeal certain

provisions of our certificate of incorporation.

We  are also subject to Section 203 of the  Delaware General  Corporation Law, which, subject to

certain exceptions, prohibits us from engaging  in any business  combination with any interested
stockholder, as defined in that section, for a  period of three  years  following the date on which that
stockholder became an interested stockholder. This provision, together  with the provisions discussed
above, could also make it more difficult for you  and our other  stockholders to elect directors and take
other corporate actions, and could limit the price  that investors  might be willing  to  pay in the  future
for shares of our common stock.

Our dividend policy may limit our ability  to  pursue growth opportunities.

If we  continue to pay dividends at the level contemplated by  our dividend  policy,  as in effect on
the date of this filing, or if we increase the level of our dividend payments in the future,  we may  not
retain a sufficient amount of cash to finance growth  opportunities, meet any large unanticipated
liquidity requirements or fund our operations  in the event of a significant business downturn.  In
addition, because a significant portion of cash available  will be distributed  to  holders of our common
stock under our dividend policy, our ability to pursue any material expansion of our business, including
through acquisitions, increased capital  spending or other increases of  our expenditures, will depend
more than it otherwise would on our  ability to obtain third party financing. We  cannot assure you that
such financing will be available to us at  all, or at an acceptable cost.  If we are unable  to  take timely

18

advantage of growth opportunities, our  future  financial condition and competitive position  may be
harmed, which in turn may adversely affect the  market  price of our common stock.

Item 1B. Unresolved Staff Comments

Not applicable.

Item 2. Properties

We  are headquartered in Milwaukee,  WI and currently have manufacturing facilities in  Milwaukee,

WI, and Rockland, ME. We closed our  Johnson City, TN facility  in August 2010, and are currently
holding it for sale. Additionally, we operate a  sourcing office in China. We operate as a  single  segment.

Item 3. Legal Proceedings

In the ordinary course of business, we are engaged  in various  litigation primarily  including product

liability and intellectual property disputes.  However, management  does not believe  that  any current
litigation is material to our operations or  financial position.  In  addition, we are not currently party  to
any environmental-related claims or legal matters.

Item 4. Mine Safety Disclosures

Not applicable.

Executive Officers of the Registrant

Our executive officers as of December 31, 2011  were as follows:

Name

Age

Position

James Janik . . . . . . . . . . . . . . .
Robert McCormick . . . . . . . . .
Mark Adamson . . . . . . . . . . . .
Keith Hagelin . . . . . . . . . . . . .

President and Chief Executive Officer; Director

55
51 Executive Vice President, Chief Financial Officer and  Secretary
53 Vice President, Sales and Marketing
51 Vice President, Operations

James Janik has been serving as our President and Chief Executive Officer since 2000 and as  a
director since 2004. Mr. Janik was General  Manager of our Western Products  division from  1994 to
2000 and Vice President of Marketing and  Sales from 1998 to 2000. Prior to joining  us, Mr. Janik was
the Vice President of Marketing and Sales  of  Sunlite Plastics Inc., a  custom extruder  of thermoplastic
materials, for two years. During the 11 prior years, Mr.  Janik held a  number of key marketing, sales
and production management positions  for John  Deere Company.

Robert McCormick has  been serving as our Executive Vice President, Chief  Financial  Officer since

September 2004 and as our Secretary since May 2005. Mr.  McCormick served as our Assistant
Secretary from September 2004 to May 2005 and as our Treasurer from September  2004 through
December 2010. Prior to joining us, Mr.  McCormick served  as President and Chief Executive Officer  of
Xymox Technology Inc. from 2001 to 2004. Prior to that, Mr. McCormick served in  various capacities in
the Newell Rubbermaid Corporation, including President  from 2000 to 2001 and Vice President Group
Controller from 1997 to 2000. While  Mr.  McCormick served as President, he  was responsible for
Newell’s Mirro / Wearever Cookware,  and as Vice President Group Controller, he was responsible for
worldwide strategic and financial responsibilities  for 12 company divisions with sales of over two billion
dollars.

19

Mark Adamson has been serving as our Vice President,  Sales and Marketing since 2007.  Prior to

joining us, Mr. Adamson held numerous senior level  management positions with industry  leaders in the
grounds care industry, including John Deere  Company from 1980 to 2002 and Gehl  Corporation from
2002 to 2007. From 2003 to 2005, he was  the Manager, Regional Sales &  Distribution  of Gehl
Company, directing the sales and marketing  activities of certain  sales field managers in  the
northeastern United States responsible  for Gehl product sales and rental., and  from 2005 to 2007,  he
was the Director, Training and Customer Support,  where he directed the aftermarket and training
activities of five departments and thirty-two  individuals responsible for  Gehl  and Mustang products
worldwide. From 1980 to 2002, Mr. Adamson  held  several senior level management positions with John
Deere Company.

Keith Hagelin has  been serving as our Vice President, Operations since 2009,  having previously

spent twelve years in progressive roles  with us, including Plant  Manager and General  Manager—
Rockland and most recently Vice President of Manufacturing from 2007 to  2009. Prior to joining
Douglas, Mr. Hagelin spent 13 years at  Raytheon Corporation in  various manufacturing, production
and new product development roles.

Executive officers are elected by, and  serve at the discretion of, the Board of  Directors. There are

no family relationships between any of  our directors or  executive officers.

PART II

Item 5. Market for Registrant’s Common Equity,  Related  Stockholder Matters  and Issuer Purchases

of Equity Securities

The Company’s common stock is listed, and  principally traded, on  the NYSE. The Company’s
symbol for its common stock is ‘‘PLOW.’’  The following table sets forth the range of  high and  low per
share sales prices of the Company’s common  stock and per share dividends for the periods indicated.
As the company was not listed until it  listed its common stock in the second quarter 2010  in connection
with the IPO, no market price data is available  for the first quarter of 2010.

2011

Price Range

2010

Price Range

High

Low

Dividends

High

Low

Dividends

Fourth Quarter . . . . . . . . .
Third Quarter . . . . . . . . . .
Second Quarter . . . . . . . . .
First Quarter . . . . . . . . . . .

$15.57
16.27
16.68
16.96

$12.50
11.38
14.10
13.48

$0.21
0.20
0.20
0.57

$16.84
13.00
12.54
—

$11.97
10.20
10.93
—

$0.20
0.18
—
—

At March 13, 2012, there were 24 record holders of our Common  Stock.

In accordance with the Company’s dividend policy,  dividends  are declared and paid quarterly  at
the discretion of the board of directors. Additionally, special dividends may  be  declared  and paid  at the
discretion of the board of directors. The first quarterly dividend to common shareholders subsequent to
IPO was made in the third quarter of 2010  for $0.1825  per share paid on September  30, 2010.
Additionally, the Company paid a $0.20  per  share quarterly dividend on December 31, 2010.  In  the first
quarter of 2011, the Company both declared and paid a  special dividend  of $0.37 in  addition  to  a
stated dividend of $0.20. In both the  second  and third quarters  of  2011, the Company  both declared
and paid a stated dividend of $0.20 per share. In the fourth quarter of  2011, the Company  increased its
annual stated dividend from $0.80 to  $0.82 and both declared and paid a dividend  of $0.205 per share.

The Company’s senior credit facilities include certain  negative and operating covenants,  including

restrictions on its ability to pay dividends, and other customary covenants,  representations and
warranties and events of default. The senior credit  facilities entered into and recorded by the

20

Company’s subsidiaries significantly restrict  its subsidiaries from paying  dividends  and otherwise
transferring assets to Douglas Dynamics, Inc.  The  terms of the  Company’s revolving credit  facility
specifically restrict the Company from paying dividends if a minimum  availability under  the revolving
credit facility, the greater of $10.5 million  and 15% of the  aggregate revolving commitments  at the  time
of determination, is not maintained. Additionally, both senior credit facilities restrict the  Company from
paying  dividends above certain levels not to exceed $5.25 million in any fiscal quarter of 2011
calculated without regard to a one-time special  dividend  not  to  exceed  $8.0 million,  $5.5 million in any
fiscal quarter of 2012, $5.75 million in  any fiscal quarter of 2013,  $6.0 million in any fiscal quarter of
2014, $6.25 million in any fiscal quarter  of 2015 and $6.5 million in  any  fiscal  quarter  of  2016 and
thereafter or at all if an event of default has occurred. These restrictions  would affect  the Company
indirectly since the Company relies principally on distributions from its subsidiaries  to  have funds
available for the payment of dividends.

Securities Authorized for Issuance under Equity  Compensation Plans

The following table sets forth information  with respect  to  compensation  plans under which equity

securities of the Company are authorized for issuance as  of  December  31, 2011.

Equity Compensation Plan Information

PLAN  CATEGORY

Equity compensation plans approved by

security holders:(1)

2010 Stock Incentive Plan . . . . . . . . . . . .

2004 Stock Incentive Plan . . . . . . . . . . . .

Equity compensation plans not approved by
security holders . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of securities
to be issued upon
the exercise of
outstanding options,
warrants  and rights

Weighted-average
exercise price of
outstanding
options,
warrants and rights

Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected
in the first column)

20,612

37,240

—

57,852

$ —

$4.21

—

$2.71

1,779,602

—

—

1,779,602

(1) Includes the Company’s 2010 Stock Incentive Plan and 2004 Stock Incentive  Plan,  both  of which

were approved by our stockholders prior to our IPO.

The following information in this Item 5  of this  Annual  Report  on Form  10-K is not deemed  to  be

‘‘soliciting material’’ or to be ‘‘filed’’ with the SEC or  subject to Regulation 14A  or 14C under the
Securities Exchange Act of 1934 or to the  liabilities  of Section 18  of the Securities Exchange Act of
1934, and will not be deemed to be incorporated by reference into any  filing  under the  Securities  Act
of 1933 or the Securities Exchange Act  of 1934, except  to  the extent we specifically  incorporate it by
reference into such a filing.

The graph set forth below compares  the cumulative  total stockholder return on  our common  stock
between May 5, 2010 (the date of our  initial public offering, or IPO) and December  31, 2011, with the
cumulative total return of The Dow Jones Industrial Average  and  Russell 2000  Index.  This graph
assumes the investment of $100 on May 5, 2010 in  our  common  stock at our IPO offering price of

21

$11.25 per share, the Dow Jones Industrial Average  and  Russell 2000  Index,  and assumes  the
reinvestment of dividends.

150

130

110

s
r
a

l
l

o
D

90

70

50

4/3 0/2 0 1 0

6/3 0/2 0 1 0

8/3 1/2 0 1 0

1 0/3 1/2 0 1 0

1 2/3 1/2 0 1 0

2/2 8/2 0 1 1

4/3 0/2 0 1 1

6/3 0/2 0 1 1

8/3 1/2 0 1 1

1 0/3 1/2 0 1 1

1 2/3 1/2 0 1 1

PLOW

Dow Jones Industrial Average

Russell 2000

28FEB201207322536

We  did not sell any equity securities during 2011, in  offerings that were not  registered under the

Securities Act of 1933.

We  did not make any purchases of equity securities registered pursuant to Section 12 of the

Securities Exchange Act of 1934 during  2011.

Item 6. Selected Consolidated Financial  Data

The following table sets forth our selected historical consolidated  financial  data  for the  periods  and

at the dates indicated. The selected historical consolidated financial data as of  December 31,  2010 and
2011 and for the three years in the periods ended December 31,  2011 are derived  from our audited
consolidated financial statements.

The selected historical consolidated financial data as of  December 2007,  2008 and 2009 and for  the

years ended December 31, 2007 and 2008  is derived  from our historical financial  statements not
included in this Annual Report on Form  10-K.

The selected consolidated financial data presented  below  should  be  read in  conjunction with  our

consolidated financial statements and related notes  included elsewhere in  this  document.

Selected Balance Sheet Data

Cash and cash equivalents . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Total current liabilities
Total debt . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . .
Total redeemable stock and shareholders’

2007

2008

2009

2010

2011

As of December 31,

(in thousands)

$ 35,519
91,491
375,649
19,013
234,363
283,705

$ 53,552
115,414
391,264
23,858
233,513
293,203

$ 69,073
133,534
404,619
25,187
232,663
296,395

$ 20,149
88,972
348,043
15,976
121,154
178,550

$ 39,432
103,462
359,017
32,611
122,937
195,628

equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

91,944

98,061

108,224

169,493

163,389

22

Consolidated Statement of Operations  Data

Total sales . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . .
Net income (loss) per basic share, as

adjusted(1) . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss) per diluted share,  as

adjusted(1) . . . . . . . . . . . . . . . . . . . . . . .

For the year ended December 31,

2007

2008

2009

2010

2011

(in thousands, except per share data)

$140,065
42,816
20,636
(749)
(1,057)

$180,108
62,197
35,636
6,793
11,471

$174,342
57,078
29,439
3,986
9,843

$176,795
60,301
21,408
872
1,662

$208,798
71,817
40,181
11,332
19,040

$

$

(0.07) $

0.79

(0.07) $

0.77

$

$

0.68

0.67

$

$

0.09

0.09

$

$

0.87

0.85

For the year ended December 31,

2007

2008

2009

2010

2011

(in thousands)

Other Data

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures(2) . . . . . . . . . . . . . . . . . . . .

$32,745
$ 1,049

$47,742
$ 3,160

$45,180
$ 8,200

$47,345
$ 3,009

$52,461
$ 2,373

(1) Represents net income (loss) per share after giving effect to a  23.75-for-one stock split  of our

common stock that occurred in conjunction  with the initial public offering.

(2) Capital expenditures for the year ended  December 31, 2009 include  $5 million  related to the

investments in our Milwaukee, Wisconsin and Rockland, Maine manufacturing facilities to support
the closure of our Johnson City, Tennessee  manufacturing  facility.

Item 7. Management’s Discussion and  Analysis  of Financial  Condition and  Results  of Operations

The following discussion and analysis  of  our financial condition and results  of operations  for the  years
ended December 31, 2009, 2010 and 2011 should be  read together with our audited consolidated  financial
statements and related notes included  elsewhere in this Annual Report on Form 10-K. Some of  the
information contained in this discussion and analysis or set forth elsewhere  in this Annual Report on
Form 10-K, including information with respect to our plans and  strategies for our  business,  includes
forward-looking statements that involve  risks and uncertainties. You should review the ‘‘Risk Factors’’ section
of this Annual Report on Form 10-K for  a discussion of important factors that could cause actual  results to
differ materially from the results described in, or implied by, the forward-looking statements  contained in this
Annual Report on Form 10-K.

Results of Operations

Overview

In assessing our results of operations in  a given period, one of the primary factors we consider  is

the level of snowfall experienced within the  prior snow season. We  typically  compare  the snowfall  level
in a given period both to the snowfall level  in the prior season and to those snowfall levels  we consider
to be average. References to ‘‘average snowfall’’  levels  below refer to the aggregate average inches of
snowfall recorded  in 66 cities in 26 snow-belt states in the United States during the annual snow
season, from October 1 through March  31, from  1980 to 2011. During  this period, snowfall averaged
3,038 inches, with the low in such period  being 2,094  inches  and the high being 4,502  inches.

23

During  the six-month snow seasons ending  March 31,  2009, 2010 and 2011,  we experienced  above

average snowfall (approximately 20%,  18% and 37% above  average during the  six months ending
March 31, 2009, 2010 and 2011 snow seasons, respectively). Despite above average snowfalls during
these periods, we believe that the economic downturn resulted in lower sales of snowplows and sand
and salt spreaders, but increased sales of  our parts and accessories as a percentage of total net  sales
during the years ended December 31, 2009, 2010 and 2011  as compared to prior  periods. We
experienced lower equipment and higher parts and  accessories sales as weakened economic conditions
tend to cause our end-users to delay purchase of replacement snow and  ice  control equipment and
instead repair their existing equipment.

Sales of parts and accessories for 2011 and 2010 were $31.0 million and $25.0  million, respectively,

or approximately 51.2% and 21.9% higher than  average annual parts  and  accessories sales over the
preceding ten years (from 2002 to 2007, sales of parts and  accessories ranged from approximately
$9 million to $19 million per year, with  an average of approximately $15 million). Management believes
the increased sales of parts and accessories are largely a result of the deferral of  new equipment
purchases due to the severe economic downturn  that began  in 2008 from  which conservative re-
ordering has continued subsequently,  as many end-users chose to extend the life  of their  existing
equipment beyond the typical replacement cycle. In 2011, unit  sales increased 12.8% which was the  first
significant increase since 2008, which  management  believes is a direct  result of higher than normal
snowfall in the six month snow season  ending March 31, 2011.  Management believes that absent  the
recent economic downturn, equipment sales  in 2011,  2010 and 2009 would  have been considerably
higher  due to the high levels of snowfall  during the year. Although equipment unit sales increased
significantly in 2011, they were only 1% above the immediately preceding ten-year  average despite
snowfall levels in snow season ending March 31, 2011 that were approximately  26% above  the
immediately preceding ten-year average (excluding units  sold by  Blizzard  Corporation  prior to its
acquisition by us in November 2005).  Equipment unit sales in 2010 remained 12% below  the
immediately preceding ten-year average, despite the fact that snowfall levels  in snow season  ending
March 31, 2010 were approximately 13%  above  the immediately preceding ten-year average (excluding
units sold by Blizzard Corporation prior  to  its  acquisition by  us in November 2005). Management
believes this deferral of new equipment  purchases could  result in an elevated multi-year replacement
cycle as the economy recovers.

The following table shows our sales of  snow and ice control  equipment  and related parts and
accessories as a percentage of net sales  for the  periods indicated.  During the years ended  December 31,
2009, 2010 and 2011, we sold 44,444,  45,054 and  50,801 units of snow  and ice control  equipment,
respectively.

Year Ended
December 31,

2009

2010

2011

Equipment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

85% 86% 85%

Parts  and accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15% 14% 15%

The following table sets forth, for the periods  presented,  the consolidated  statements of income of
the Company and its subsidiaries. All  intercompany balances and  transactions have  been eliminated  in
consolidation. In the table below and throughout  this ‘‘Management’s Discussion and  Analysis  of
Financial Condition and Results of Operations,’’ consolidated statements of income data for the years
ended December 31, 2009, 2010 and 2011 have been derived from our  audited consolidated financial
statements. The information contained  in the  table below should be read in conjunction with our

24

consolidated financial statements and the  related notes included  elsewhere in this  Annual  Report on
Form 10-K.

For the year ended December 31,

2009

2010

2011

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$174,342
117,264

(in thousands)
$176,795
116,494

$208,798
136,981

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selling, general, and administrative expense . . . . . .
Intangibles amortization . . . . . . . . . . . . . . . . . . . .
Management fees-related party . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . .

57,078

20,085
6,161
1,393

29,439

60,301

26,509
6,001
6,383

21,408

Interest expense, net . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . . . . . . . . .

(15,520)
—
(90)

(10,943)
(7,967)
36

Income before taxes . . . . . . . . . . . . . . . . . . . . . . .

13,829

Income tax expense . . . . . . . . . . . . . . . . . . . . . . .

3,986

2,534

872

71,817

26,389
5,201
46

40,181

(8,918)
(673)
(218)

30,372

11,332

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

9,843

$

1,662

$ 19,040

The following table sets forth, for the periods indicated,  the percentage of certain items in  our

consolidated statement of income data, relative to net  sales:

For the year ended December 31,

2009

2010

2011

(in thousands)

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100.0% 100.0% 100.0%
65.6%
65.9%
67.3%

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selling, general, and administrative expense . . . . . .
Intangibles amortization . . . . . . . . . . . . . . . . . . . .
Management fees-related party . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . .

Interest expense, net . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . . . . . . . . .

Income before taxes . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

32.7%

11.5%
3.5%
0.8%

16.9%

(8.9)%
0.0%
(0.1)%

7.9%

2.3%

5.6%

34.1%

15.0%
3.4%
3.6%

12.1%

(6.2)%
(4.5)%
0.0%

1.4%

0.5%

0.9%

34.4%

12.7%
2.5%
0.0%

19.2%

(4.3)%
(0.3)%
(0.1)%

14.5%

5.4%

9.1%

25

Year Ended December 31, 2011 Compared to Year Ended December 31,  2010

Net Sales. Net sales were $208.8 million for the year ended December 31,  2011 compared to

$176.8 million in 2010, an increase of $32.0 million, or 18.1%. This increase  was primarily  driven by
increases of $26.0 million in sales of  snow and ice control equipment and $6.0 million in  parts and
accessories sales. The increase in sales of snow  and ice  control equipment  for the  year  ended
December 31, 2011 was attributable to (1) an increase in sales volume of snow and ice control
equipment of $19.4 million, or 12.8%, as compared to the  prior year and (2) price increases that we
implemented  in the third quarter of 2010 and that  extended throughout  the remainder of  2010 and
2011. Additionally, we implemented  a temporary one percent surcharge  in both the second  and third
quarters of 2011 due to inflationary costs due  to  increases in costs  of  commodities,  while no  such
surcharges existed in 2010 and we increased  prices by three  percent  effective in the  fourth quarter of
2011. The increase in sales volume was largely a result of the  above average snow season  ending
March 31, 2011. Net sales of parts and accessories increased in the  year ended December  31, 2011
from the year ended December 31, 2010 by 24.0%, from $25.0  million  to  $31.0 million. Net sales of
parts and accessories remained comparatively high  in 2011, exceeding  the preceding ten-year average by
approximately 51.2%. As discussed above, the comparatively strong sales of parts and accessories was
due in large part to above average snowfall resulting in  increased equipment usage  and subsequent
repair. Additionally, equipment sales  were only slightly higher (1% above the immediately  preceding
ten-year average), as many end-users continue to repair their  existing snow and  ice control equipment
instead of purchasing new equipment.

Cost of Sales. Cost of sales was $137.0 million for the year  ended December  31, 2011 compared
to $116.5 million in 2010, an increase  of  $20.5  million, or  17.6%. This increase  was driven primarily by
increased volume as cost of sales as a percentage  of  total sales  did not fluctuate significantly. Cost of
sales as a percentage of net sales decreased slightly from 65.9% for the year  ended December 31, 2010
to 65.6% for the year ended December 31,  2011. Negative  inflationary commodity experience
throughout the year was more than offset by lower costs per unit  resulting from increases in volume of
equipment units and parts and accessories. As  a percentage of  cost of sales, fixed and variable  costs
were approximately 15% and 85%, respectively, for  the year ended December 31, 2011 versus
approximately 19% and 81%, respectively  for the  year ended December 31, 2010.

Gross Profit. Gross profit was $71.8 million for the year ended December 31, 2011 compared to
$60.3 million in 2010, an increase of $11.5  million, or 19.1%, due to the  increase in net  sales volume
described above under ‘‘—Net Sales’’ and  ‘‘—Cost of  Sales.’’  As a percentage of net sales, gross profit
increased from 34.1% for the year ended  December 31, 2010 to 34.4% for the corresponding  period in
2011, as a result of the factors discussed above  under  ‘‘—Net Sales’’ and ‘‘—Cost  of Sales.’’

Selling, General and Administrative Expense. Selling, general and administrative expenses,  including

intangible asset amortization and management  fees,  were $31.6 million for  the year ended
December 31, 2011 compared to $38.9 million for  the year  ended December 31, 2010,  a decrease of
$7.3 million, or 18.7%, driven by non-recurring  expenses  incurred at the time of the IPO in 2010. The
non-recurring charges associated with the  IPO totaled  $8.5  million,  and were comprised of the buyout
of the management services agreement  at  $5.8 million, compensation expense associated with net
exercises of stock options totaling $1.7  million and the  expense and payment of  cash bonuses under the
our  liquidity bonus plan of $1.0 million.  Additionally,  in  2010 there  was non-recurring compensation
expense associated with net exercises of stock options subsequent to the IPO totaling $1.2 million. In
addition, the closure costs associated  with  the Johnson  City facility were $0.7 million in the prior year.
Amortization expense decreased $0.8 million  compared to 2010 due to certain intangible  assets
becoming fully amortized. Additionally,  contributing  to  the reduction, in 2011,  we spent $0.9 million
less  on legal and consulting fees compared to 2010 in order to defend patents  and explore potential
acquisitions. Meanwhile, offsetting the  decreases, in  2011 we incurred  higher incentive based

26

compensation of $2.1 million due to better operating  results. Recurring stock based  compensation
increased $0.8 million compared to 2010  due to a full year as  a  public  company in the  current year. We
spent $1.3 million in 2011 on offering costs to allow  our  former principal stockholders to dispose  of
their remaining holdings in our common stock. Finally, health insurance costs increased $0.6  million  in
the year ended December 31, 2011 compared to 2010.  As a  percentage of net  sales, selling, general and
administrative expenses, including intangibles amortization and management  fees,  decreased  from
22.0% for the year ended December  31, 2010 to 15.2% for the corresponding period in  2011 due to
items discussed above.

Interest Expense.

Interest expense was $8.9 million for the year ended December 31, 2011
compared to $10.9 million in the corresponding period in 2010,  a decrease of  $2.0 million. This
decrease was due to less interest expense  as a result  of the redemption of our 73⁄4% Senior Notes due
2012 (‘‘Senior Notes’’) with proceeds  from the IPO, additional borrowings under our senior credit
facilities and cash on hand. Additionally,  interest expense was lower  for  year ending December  31, 2011
compared to 2010 as we incurred a favorable rate as  a result  of  the April 2011  refinancing.

Loss  on Extinguishment of Debt. Loss on extinguishment of debt totaling $0.7 million  for  the year

ended December 31, 2011 was entirely driven by our entry into a new term  loan facility resulting in a
significant modification of our debt which  resulted  in the write off  of  unamortized capitalized deferred
financing costs of $0.3 million and write  off of unamortized  debt discount of $0.3  million. Loss  on
extinguishment of debt totaling $8.0  million  for the  year ended December  31, 2010 was  entirely driven
by costs associated with the amendment of our  senior  credit facilities and the redemption  of  the Senior
Notes, including both the call premium on the redemption of our Senior Notes,  and the  write-off of
unamortized deferred financing costs relating to the redemption of our  Senior  Notes and the
amendment of our senior credit facilities.

Income Taxes. Deferred income taxes reflect the net  tax  effects of temporary  differences between
the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for
income tax purposes. The largest item  affecting deferred taxes  is the difference between  book and tax
amortization of goodwill and other intangibles amortization.  Our effective  combined federal and state
tax rate for 2011 was 37.3% compared to 34.4%  for 2010. The effective tax rate for the year ended
December 31, 2011 is higher than 2010 due to an  increase in federal rate from 34.0% in year ending
December 31, 2010 compared to 35.0%  for the year ending  December 31,  2011.

Net Income. Net income for the year ended December 31, 2011 was $19.0 million compared to

net income of $1.7 million for the corresponding period  in 2010, an  increase of $17.3  million. This
increase  was driven by the factors described  above, and primarily by  the non-recurring  charges
associated with the IPO incurred in 2010.

Year Ended December 31, 2010 Compared to Year Ended December 31,  2009

Net Sales. Net sales were $176.8 million for the  year ended  December 31,  2010 compared to

$174.3 million in 2009, an increase of $2.5  million, or 1.4%. This increase  was  primarily  driven by a
$4.3 million increase in sales of snow and ice control equipment, slightly offset  by  a $1.9 million
decrease in parts and accessories sales. The  increase in sales  of snow and ice  control equipment for the
year ended December 31, 2010 was attributable to (1)  an increase in  sales  volume of snow and  ice
control equipment of $2.1 million, or 1.4%,  as compared  to the prior year  and (2) price increases that
we implemented in the second quarter of 2010  and  that extended throughout  2010. The 1.4% increase
in sales volume was largely a result of strengthening  economic conditions towards the end  of  2010
which we believed led to lower parts  and  accessories  sales compared to 2009. However,  compared to a
ten year historical average, parts and accessories  sales were  still higher  than  average, while equipment
sales were lower than average, as many  end-users continue to repair  their  existing snow  and ice  control
equipment instead of purchasing new equipment. Net  sales of  parts  and  accessories  declined in  the year

27

ended December 31, 2010 from the year  ended December 31, 2009  by 7.0%, from $26.9 million  to
$25.0 million. Notwithstanding this decline, net sales of parts and accessories remained comparatively
high in 2010, exceeding the preceding  ten-year average by approximately  34.4%. As discussed above,
the comparatively strong sales of parts  and  accessories  was  due in large  part to the  continued  downturn
in general economic conditions and local  economic conditions in  the snowbelt regions, which  we
believed led many of our end-users to repair  their  existing snow and ice control equipment instead of
purchasing new equipment.

Cost of Sales. Cost of sales was $116.5 million for the year  ended December  31, 2010 compared

to $117.3 million in 2009, a decrease of  $0.8 million, or 0.7%. This decrease was  driven primarily by
reduced costs due to material cost savings as steel costs were lower  in 2010 as compared to 2009.  Steel
purchases were approximately 15% and 18%  of our sales revenue for the years ending December  31,
2010 and 2009, respectively. Lower steel  costs were  slightly offset by increases in  snow and ice control
equipment unit volume as discussed above. Costs of sales as a percentage of net sales decreased from
67.3% for the year ended December  31, 2009 to 65.9% for the year ended December 31,  2010 as a
result of the material cost savings as  discussed  above.  As a percentage  of cost of  sales, fixed and
variable costs were approximately 19%  and 81%, respectively,  for the year ended December 31, 2010
versus approximately 17% and 83%,  respectively for  the year ended December 31, 2009.

Gross Profit. Gross profit was $60.3 million for the year ended December 31, 2010 compared to
$57.1 million in 2009, an increase of $3.2  million, or 5.6%, due to the  increase in net  sales described
above under ‘‘—Net Sales’’ And the  reduction in  material costs as  described under ‘‘—Cost of Sales.’’
As a percentage of net sales, gross profit  increased from 32.7% for the year ended December 31, 2009
to 34.1% for the corresponding period  in 2010, as a  result of the factors discussed above under ‘‘—Net
Sales’’ and ‘‘—Cost of Sales.’’

Selling, General and Administrative Expense. Selling, general and administrative expenses,  including

intangible asset amortization and management  fees,  were $38.9 million for  the year ended
December 31, 2010 compared to $27.6 million for  the year  ended December 31, 2009,  an increase of
$11.3 million, or 40.9%, driven by non-recurring  expenses  incurred at the time of the IPO. The
non-recurring charges associated with the  IPO totaled  $8.5  million,  and were comprised of the buyout
of the management services agreement  at  $5.8 million, compensation expense associated with net
exercises of stock options totaling $1.7  million and the  expense and payment of  cash bonuses under our
liquidity bonus plan of $1.0 million. Additionally, there was non-recurring compensation expense
associated with net exercises of stock options  subsequent to the  IPO totaling $1.2 million. We also
spent $1.3 million more in 2010 on defending our patents  compared to 2009. Finally, the closure costs
associated with the Johnson City facility  increased $0.4 million compared to the prior year. As  a
percentage of net sales, selling, general  and administrative  expenses, including intangibles amortization
and management fees, increased from 15.8% for the year  ended December 31, 2009 to 22.0%  for the
corresponding period in 2010 due to the  non-recurring charges discussed above.

Interest Expense.

Interest expense was $10.9 million for the year ended December 31, 2010
compared to $15.5 million in the corresponding period in 2009,  a decrease of  $4.6 million. This
decrease was due to less interest expense  as a result  of the redemption of our 73⁄4% Senior Notes due
2012 (‘‘Senior Notes’’) with proceeds  from the IPO, additional borrowings under our senior credit
facilities and cash on hand.

Loss  on Extinguishment of Debt. Loss on extinguishment of debt totaling $8.0 million  for  the year

ended December 31, 2010 was entirely driven by costs associated  with the  amendment  of our  senior
credit facilities and the redemption of the  Senior Notes, including both the call  premium on the
redemption of our Senior Notes, and the write-off of unamortized deferred financing costs relating to
the redemption of our Senior Notes  and  the amendment of our senior  credit facilities.

28

Income Taxes. Deferred income taxes reflect the net  tax  effects of temporary  differences between
the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for
income tax purposes. The largest item  affecting deferred taxes  is the difference between  book and tax
amortization of goodwill and other intangibles amortization.  Our effective  combined federal and state
tax rate for 2010 was 34.4% compared to 28.8%  for 2009. The effective tax rate for the year ended
December 31, 2010 is higher than 2009 due to state net operating loss allowances (‘‘NOLs’’) related  to
the closure of the Johnson City, Tennessee  facility.  Additionally, the 2009 effective rate  was lower due
to the release of a valuation allowance  for Wisconsin NOLs in the first quarter of  2009 due to a tax law
change in the state of Wisconsin resulting in the  ability  to  utilize the NOLs in future periods.

Net Income. Net income for the year ended December 31, 2010 was $1.7 million compared  to  net
income of $9.8 million for the corresponding period in 2009, a decrease of $8.1 million, or 82.7%.  This
decrease was driven by the factors described above, and primarily by the  non-recurring charges
associated with the IPO.

Non-GAAP Financial Measures

This Annual Report on Form 10-K contains  financial information  calculated other than in

accordance with U.S. generally accepted accounting principles  (‘‘GAAP’’).

These non-GAAP measures include:

(cid:127) Free cash flow;

(cid:127) Adjusted net income; and

(cid:127) Adjusted EBITDA.

These non-GAAP disclosures should not  be  construed as an  alternative  to  the reported results

determined in accordance with GAAP.

Free cash flow (as defined below) for the  year ended December 31, 2011  was  $45.4 million
compared to $12.8 million in the corresponding  period in 2010,  an increase  in cash  provided of
$32.6 million, or 255.2%. The increase in cash provided  is primarily a result of $32.0  million  less  cash
used by operating activities, as discussed below under  Liquidity and Capital Resources. In addition to
the changes in cash used by operating activities,  capital expenditures decreased by $0.6  million.  In 2010,
there were higher capital expenditures to accommodate  the increased production demands in
Milwaukee and Rockland because of  the closure  of our Johnson  City,  TN manufacturing plant in the
first half of the year.

Free cash flow is a non-GAAP financial measure, which we define  as net cash provided  by

operating activities less capital expenditures. Free  cash flow should  be  evaluated in addition to, and not
considered a substitute for, other financial measures such as net  income and cash flow provided  by
operations. We believe that free cash  flow represents our ability  to  generate  additional cash flow  from
our business operations.

The following table reconciles net cash provided by operating activities, a GAAP  measure, to free

cash flow, a non-GAAP measure.

Net cash provided by operating activities . . . . . . . . . . .
Acquisition of property and equipment . . . . . . . . . . . .

For the year ended December 31,

2011

2010

2009

$47,728
(2,373)

(in thousands)
$15,777
(3,009)

$25,571
(8,200)

Free cash flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$45,355

$12,768

$17,371

29

Adjusted net income represents net income as determined under GAAP, excluding  certain  expenses

incurred at the time of our IPO in 2010  (namely the buyout of our management services agreement,
loss on extinguishment of debt, stock  based compensation expense associated with  the net exercise of
stock options and the payment of cash bonuses under our liquidity bonus plan); certain expenses
incurred at the time of our secondary offering in  2011;  costs incurred to pursue acquisitions and a loss
on extinguishment of debt incurred in 2011. We believe  that  the presentation  of adjusted  net income
for the years ended December 30, 2011 and December 30,  2010 allows investors to make meaningful
comparisons of our operating performance between periods and to view our business from the  same
perspective as our management. Because  the excluded items are not predictable or consistent,
management does not consider them when evaluating our  performance or when making decisions
regarding allocation of resources.

The following table presents a reconciliation of  net income, the most  comparable GAAP financial

measure, to adjusted net income for the years ending December 31, 2011 and  December 31,  2010.

(in millions)
Net Income—(GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . .
Addback non-recurring expenses, net of tax at 37.0% and

38.0%, for 2011 and 2010, respectively:
—Buyout of the management services agreement . . . . .
—Loss on extinguishment of debt
. . . . . . . . . . . . . . . .
—Liquidity bonus payment
. . . . . . . . . . . . . . . . . . . . .
—Non-recurring stock based compensation expense . . .
—Acquisition costs . . . . . . . . . . . . . . . . . . . . . . . . . . .
—Offering costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended

December 31,
2011

December 31,
2010

$19.0

$ 1.7

—
0.4
—
—
0.6
0.8

3.6
4.9
0.6
1.9
—
—

Adjusted Net Income—(non-GAAP) . . . . . . . . . . . . . . . .

$20.8

$12.7

Adjusted EBITDA represents net income before interest, taxes, depreciation and amortization, as

further adjusted for certain non-recurring  charges related to the closure of our Johnson City, Tennessee
manufacturing facility and certain non-recurring  legal and consulting fees, as well  as management  fees
paid by us to affiliates of our principal stockholders, stock based compensation, payment  of  cash
bonuses under our liquidity bonus plan, loss on  extinguishment of  debt and offering costs. We  use, and
we believe our investors benefit from the  presentation of Adjusted EBITDA  in evaluating our
operating performance because it provides us  and our investors with  additional tools  to  compare  our
operating performance on a consistent basis by removing the impact of certain items that management
believes do not directly reflect our core  operations. In  addition, we believe  that  Adjusted EBITDA is
useful to investors and other external  users of our consolidated financial statements in  evaluating  our
operating performance as compared  to  that of other companies, because  it allows them  to  measure a
company’s operating performance without  regard to items  such as interest expense, taxes, depreciation
and amortization, which can vary substantially from company to company depending upon  accounting
methods and book value of assets and liabilities, capital structure and the method  by  which assets  were
acquired. Our management also uses Adjusted EBITDA for planning purposes, including the
preparation of our annual operating budget and financial projections. Management also uses  Adjusted
EBITDA to evaluate our ability to make certain payments, including  dividends,  in compliance  with our
senior credit facilities, which is determined  based on a calculation of  ‘‘Consolidated  Adjusted EBITDA’’
that is substantially similar to Adjusted  EBITDA.

Adjusted EBITDA for the year ended December  31, 2011 was $52.5 million compared to
$47.3 million in the corresponding period  in 2010, an  increase of $5.2  million, or  11.0%. As  a
percentage of net sales, Adjusted EBITDA decreased  from 26.8%  for the  year ended December  31,

30

2010 to 25.1% for the year ended December  31, 2011. Adjusted  EBITDA for the year ended
December 31, 2010 was $47.3 million  compared to Adjusted EBITDA of $45.2 million for the year
ended December 31, 2009, an increase  of $2.1  million,  or 4.6%. As a percentage  of net sales, Adjusted
EBITDA increased from 25.9% for the  year ended December 31, 2009  to 26.8% for the year ended
December 31, 2010. In addition to the  specific changes resulting from the exceptions,  the changes to
Adjusted EBITDA for the periods discussed resulted from factors discussed above under ‘‘—Results of
Operations.’’

The following table presents a reconciliation of  net income, the most  comparable GAAP financial

measure, to Adjusted EBITDA, for each of the periods  indicated.

For the year ended December 31,

2007

2008

2009

2010

2011

Net income (loss) . . . . . . . . . . . .

$ (1,057) $11,471

(in thousands)
$ 9,843

$ 1,662

$19,040

Interest expense—net . . . . . . . .
Income taxes . . . . . . . . . . . . . .
Depreciation expense . . . . . . . .
Amortization . . . . . . . . . . . . . .

EBITDA . . . . . . . . . . . . . . . . . . .
Management fees . . . . . . . . . . .
Stock based compensation . . . . .
Loss on extinguishment of debt .
Management liquidity bonus . . .
Offering costs . . . . . . . . . . . . . .
Other non-recurring charges(1) .

19,622
(749)
4,632
6,164

28,612
1,400
—
2733
—
—
—

17,299
6,793
4,650
6,160

46,373
1,369
—
—
—
—
—

15,520
3,986
5,797
6,161

41,307
1,393
732
—
—
—
1,748

10,943
872
5,704
6,001

25,182
6,383
4,029
7,967
1,003
—
2,781

8,918
11,332
2,975
5,201

47,466
46
1,873
673
—
1,342
1,061

Adjusted EBITDA . . . . . . . . . . . .

$32,745

$47,742

$45,180

$47,345

$52,461

(1) Reflects severance and one-time, non-recurring expenses  for costs related  to  the closure
of our Johnson City facility of $1,054  and $1,435 for  the years ended 2009 and 2010,
respectively, $694, $2,013 and $1,061 of unrelated  legal and consulting fees for the years
ended 2009, 2010 and 2011, respectively,  and a  $667 gain on other post employment
benefit plan curtailment related to the Johnson  City plant closure for the year ended
2010.

Discussion of Critical Accounting Policies

Our consolidated financial statements are prepared in accordance  with GAAP.  The  preparation of

these consolidated financial statements  requires us to make  estimates and assumptions that affect  the
reported amounts of assets, liabilities,  revenues,  costs and  expenses, and related disclosures. These
estimates and assumptions are often  based  on judgments that  we believe to  be  reasonable  under the
circumstances at the time made, but  all such estimates and assumptions  are inherently  uncertain and
unpredictable. Actual results may differ from those  estimates  and assumptions, and  it is possible  that
other professionals, applying their own judgment  to  the same facts and circumstances, could develop
and support alternative estimates and assumptions  that would result in material changes to our
operating results and financial condition. We evaluate  our estimates and  assumptions on an  ongoing
basis. Our estimates are based on historical experience and various other assumptions  that  we believe
to be reasonable under the circumstances.

The most significant accounting estimates inherent  in the preparation of our financial statements

include estimates used in the determination of liabilities  related to pension obligations, recovery of

31

accounts receivable, impairment assessment of goodwill and  other indefinite-lived intangible assets,  as
well as estimates used in the determination of the lower of cost or market  value of  inventory  and
liabilities related to taxation and product  warranty.

We  believe the following are the critical accounting  policies  that affect our financial condition and

results of operations.

Defined Benefit Pension Obligation

As discussed in Note 12 to our audited consolidated  financial  statements included elsewhere in this
Annual Report on Form 10-K, the pension benefit  obligation  and related pension expense or income of our
pension plans are calculated in accordance with Accounting Standards Codification (‘‘ASC’’) 715-30,
Defined Benefit Plans-Pension, and are  impacted by  certain actuarial assumptions, including the discount
rate and the expected rate of return on  plan assets.  Rates are evaluated on an annual basis considering
such factors as market interest rates and  historical asset  performance. Actuarial valuations for 2011 used a
discount rate  of  4.6% and an expected  long-term rate of return on plan  assets of 7.25%. Our discount rate
reflects  the  expected future cash flow  based  upon  our funding  valuation  assumptions and participant data at
the beginning of the plan year. The expected future cash flow was  discounted by the Principal Financial
Group’s  yield  curve for the month preceding  the 2011 year end.

In estimating the expected return on  plan assets,  we analyze historical  and  expected returns  for
multiple asset classes. The overall rate  for each asset class was developed by combining  a long-term
inflation component, the risk-free real  rate of return, and  the associated  risk premium. A weighted
average rate was then developed based  upon those overall rates  and the target asset allocation  of  the
plan.  Changes in the discount rate and  return on assets can  have a significant effect on  the funded
status of our pension plans, shareholders’  equity  and  related expense. We  cannot predict these changes
in discount rates or investment returns  and, therefore,  cannot reasonably estimate whether the impact
in subsequent years will be significant. The funded status of our pension  plans is the difference  between
the projected benefit obligation and the  fair value of its plan  assets. The projected benefit obligation is
the actuarial present value of all benefits expected to be earned by our  employees’ service adjusted  for
future wage increases. At December 31,  2011, our pension  obligation funded status was $14.2 million
underfunded.

Our funding policy for our pension plans is to contribute  amounts  at  least  equal to the minimum

annual amount required by applicable regulations.  We contributed approximately  $1.9 million to our
pension plans in 2011. See Note 12 to  our  audited consolidated financial statements  included elsewhere
in this Annual Report on Form 10-K for a more detailed description of our pension  plans.

32

Revenue Recognition and Allowance for Doubtful  Accounts

We  recognize revenues upon shipment to the customer, which  is when title passes and  all  of the

following conditions are satisfied: (1) persuasive  evidence of an arrangement exists; (2)  the price is
fixed or determinable; (3) collectability  is reasonably assured; and (4)  the product has been  shipped
and we have no further obligations. Customers have no right  of return privileges. Historically,  product
returns have not been material and are  permitted on an exception basis  only.

We  offer a variety of discounts and sales incentives to our  distributors. The  estimated  liability  for

sales discounts and allowances is recorded  at the time of sale as a reduction of  net sales.  The liability is
estimated based on the costs of the program, the planned duration  of the program and  historical
experience.

We  carry our accounts receivable at their  face  amount  less an allowance for  doubtful accounts. On

a periodic basis, we evaluate our accounts  receivable  and  establish an allowance for doubtful accounts
based on a combination of specific distributor circumstances and credit conditions taking  into  account
the history of write-offs and collections. A receivable is  considered past due  if payment has not been
received within the period agreed upon in  the invoice. Accounts receivable  are written off  after all
collection efforts have been exhausted. We  take a  security interest in the  inventory as collateral for the
receivable but often do not have a priority security interest. See Note  2 to our  audited consolidated
financial statements included elsewhere in  this Annual Report on  Form 10-K for further information
regarding our allowance for doubtful  accounts.

Impairment of Long-Lived Assets

Long-lived assets are reviewed for potential impairment when events or changes in  circumstances

indicate that the carrying amount of the  asset  may  not  be  recoverable. Recoverability  of  assets to be
held and used is measured by comparison  of  the carrying  value of such assets  to  the undiscounted
future cash flows expected to be generated by the assets.  If the carrying value  of  an asset exceeds its
estimated undiscounted future cash flows,  an  impairment provision is  recognized  to  the extent that the
carrying  amount of the asset exceeds its  fair value. Assets  to  be  disposed of are reported at  the lower
of the carrying amount or the fair value  of the asset,  less costs  of disposition. Our management
considers such factors as current results, trends  and future prospects,  current market value, and  other
economic and regulatory factors in performing these analyses. We  determined that no  long-lived assets
were impaired as of December 31, 2011, 2010  and  2009.

Goodwill and Other Intangible Assets

We  perform an annual impairment test for  goodwill and trade  names and more frequently if an

event or circumstances indicate that an impairment loss has been  incurred. Conditions that would
trigger an impairment assessment include,  but are  not  limited  to,  a  significant  adverse  change  in legal
factors or business climate that could affect the value of an  asset. The analysis of potential impairment
of goodwill requires a two-step process.  The first step is the  estimation of fair  value of the  applicable
reporting unit. We have determined we have one reporting unit,  and all  significant decisions are made
on a companywide basis by our chief  operating  decision  maker. The fair  value  of the reporting unit  is
estimated by using a market approach. The  estimated  fair value is compared with our aggregate
carrying  value. If our fair value is greater  than the carrying  amount,  there is  no impairment. If our
carrying  amount is greater than the fair  value, then the  second step  must be completed to measure the
amount of impairment, if any.

The second step calculates the implied fair value  of the goodwill, which  is compared  to  its  carrying

value. The implied fair value of goodwill  is  calculated by valuing  all of the tangible and intangible
assets of the reporting unit at the hypothetical fair value, assuming the  reporting unit had been
acquired in a business combination. The excess of the fair value  of  the entire reporting unit over the

33

fair value of its identifiable assets and liabilities is the  implied fair value of goodwill. If  the implied fair
value of goodwill is less than the carrying value of  goodwill,  an  impairment loss  is recognized equal to
the difference. Annual impairment tests  conducted by us on  December 31, 2011, 2010  and 2009
resulted in no adjustment to the carrying  value of our indefinite-lived intangibles and goodwill.

Our goodwill and trade name balances could  be  impaired in future  periods. A number  of factors,
many  of which we have no ability to  control,  could  affect our financial condition,  operating results and
business prospects and could cause actual  results  to  differ from the estimates and assumptions  we
employed. These factors include:

(cid:127) a prolonged global economic crisis;

(cid:127) a significant decrease in the demand for  our  products;

(cid:127) the inability to develop new and enhanced  products and services in  a timely manner;

(cid:127) a significant adverse change in legal factors or  in the business climate;

(cid:127) an adverse action or assessment by  a regulator; and

(cid:127) successful efforts by our competitors  to  gain market share  in our  markets.

Inventory Valuation

Inventories are stated at the lower of  cost or market. Market is determined on the  basis of

estimated realizable values. Cost is determined using the  first-in, first-out  basis. We periodically review
our  inventory for slow-moving, damaged  and discontinued items and provide reserves to reduce  such
items identified to their recoverable amounts.

Income Taxes

Our estimate of income taxes payable, deferred  income  taxes and  the effective tax rate is based on
an analysis of many factors including interpretations of federal and  state income  tax laws, the  difference
between tax and financial reporting bases  and  liabilities, estimates of amounts  currently due or  owed in
various jurisdictions, and current accounting standards.  We review and update  our  estimates on a
quarterly basis as facts and circumstances change and  actual results are known.

We  have generated significant deferred tax assets as a result of goodwill and intangible asset book

versus tax differences as well as net operating loss  carryforwards. In assessing  the ability to realize these
deferred tax assets, we consider whether  it is more  likely than not that some portion or  all  of  the
deferred tax assets will not be realized.  The ultimate realization  of deferred tax assets  is dependent
upon the generation of future taxable income during  the years in which those temporary  differences
become  deductible. We consider the  scheduled reversal of  deferred tax liabilities, projected future
taxable income and tax planning strategies in making this assessment. As  a result of this analysis, we
have recorded a valuation allowance  against certain of  these  deferred tax assets.

Accruals for tax contingencies, if any, are provided for  in accordance with the requirements of

ASC 740—Income Taxes. See Note 10  to  our  audited consolidated financial statements included
elsewhere in this Annual Report on Form 10-K for further information  regarding our accounting for
income taxes.

Warranty Cost Recognition

We  accrue for estimated warranty costs as sales are recognized  and periodically assess the
adequacy of the recorded warranty liability and adjust the amount as necessary. Our warranties
generally provide, with respect to our snow and ice control equipment, that all material and
workmanship will be free from defect for  a  period of two years after the date  of  purchase  by  the

34

end-user, and with respect to our parts  and accessories purchased separately,  that  such parts and
accessories will be free from defect for  a  period  of one year after the  date of purchase by the  end-user.
Certain snowplows only provide for a one  year  warranty.  We determine the  amount  of  the estimated
warranty costs (and our corresponding  warranty reserve) based  on our prior five years of warranty
history utilizing a formula driven by historical warranty expense and  applying management’s judgment.
We  adjust our historical warranty costs to take into account  unique factors such as the  introduction of
new products into the marketplace that  do  not  provide a historical warranty record  to  assess.

Liquidity and Capital Resources

Our principal sources of cash have been and we expect  will continue to be cash  from operations

and borrowings under our senior credit facilities.

Our primary uses of cash are to provide  working  capital, meet debt  service requirements,  finance

capital expenditures, pay dividends under  our dividend policy and  support  our growth, including
through potential acquisitions, and for other general corporate purposes.  For a  description of the
seasonality of our working capital rates see ‘‘—Seasonality and Year-To-Year Variability.’’

Our Board of Directors has adopted a dividend policy  that  reflects an  intention to distribute to our

stockholders a regular quarterly cash  dividend.  The  declaration and payment of these dividends to
holders  of our common stock is at the discretion of our Board of Directors  and depends upon many
factors, including our financial condition  and earnings, legal requirements, taxes and other factors  our
Board of Directors may deem to be relevant. The  terms of our indebtedness  may also restrict us from
paying  cash dividends on our common stock  under certain circumstances.  As a result of this dividend
policy, we may not have significant cash available to meet any  large unanticipated liquidity
requirements. As a result, we may not retain  a sufficient amount of cash to fund our operations or to
finance unanticipated capital expenditures or growth opportunities,  including  acquisitions. Our Board of
Directors may, however, amend, revoke or  suspend our dividend policy at any time and  for any reason.

As of December 31, 2011, we had liquidity comprised of $39 million in  cash and cash equivalents

and borrowing availability of $70 million under our revolving credit  facility.  Borrowing availability
under our revolving credit facility is governed  by a  borrowing base, the calculation of which  includes
cash on hand. Accordingly, use of cash on  hand may also  result in a reduction in  the amount available
for borrowing under our revolving credit facility. Furthermore,  our revolving credit facility  requires us
to maintain at least $10.5 million of  borrowing availability. We  expect  that  cash on hand,  cash
generated from operations, as well as available credit under our senior credit facilities will provide
adequate funds for the purposes described  above for at least the next  12 months.

Cash Flow Analysis

Set forth below is summary cash flow  information  for  each of the years ended  December 31, 2009,

2010 and 2011.

Cash Flows (in thousands)

Year ended December 31,

2009

2010

2011

Net cash provided by operating activities . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . .
Net  cash used in financing activities . . . . . . . . . . . . .

$25,571
(8,200)
(1,850)

$ 15,777
(2,783)
(61,918)

$ 47,728
(2,306)
(26,139)

Increase (Decrease) in cash . . . . . . . . . . . . . . . . . . .

$15,521

$(48,924) $ 19,283

35

Sources and Uses of Cash

During  the three-year periods described above, net cash  provided  by operating activities was used
for funding capital investment, retiring  preferred stock and paying related dividends, paying interest on
both our senior notes and senior credit  facilities, and funding  working  capital requirements  during  our
pre-season shipping period.

The following table shows our cash and cash equivalents  and inventories at  December 31,  2009,

2010 and 2011.

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$69,073
26,697

(in thousands)
$20,149
23,481

$39,432
24,005

December 31,

2009

2010

2011

Year Ended December 31, 2011 Compared  to Year Ended December 31, 2010

We  had cash and cash equivalents of  $39.4 million at December 31, 2011  compared to cash and
cash equivalents of $20.1 million at December 31, 2010. The table below sets  forth  a summary of the
significant sources and uses of cash for  the periods  presented.

Cash Flows (in thousands)

Year ended December 31,

2010

2011

Change

Net cash provided by operating activities . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . .

$ 15,777
(2,783)
(61,918)

$ 47,728
(2,306)
(26,139)

$31,951
477
35,779

202.5%
(17.1)%
(57.8)%

Increase (Decrease) in cash . . . . . . . . . . . . . . . . . . . . . . . . . .

$(48,924) $ 19,283

$68,207

(139.4)%

Net cash provided by operating activities  increased $32.0 million  from the year ended

December 31, 2010 to the year ended December 31, 2011. The increase in cash provided  by  operating
activities was due to a $9.8 increase in net income adjusted for  reconciling items. Additionally, accounts
receivable decline of $3.0 million and  accounts payable increase of $2.2 million both positively
influenced operating cash flows. As we paid off the  senior notes in  2010, accrued interest at the end of
2009 declined in 2010 $5.3 million, which  increased cash used in operating activities in  2010.

Net cash used in investing activities decreased $0.5 million for  the year  ended December 31, 2011,
compared to the corresponding period in  2010. This  decrease was due to higher capital expenditures in
2010 to accommodate the increased production  demands in Milwaukee,  WI and  Rockland, ME because
of the closure of our Johnson City, TN  manufacturing plant.

Net cash used in financing activities decreased $35.8 million for the year ended  December 31, 2011

compared to the corresponding period in  2010. The decrease  was a result  of  our  repayment of our
senior notes in the amount of $150 million  in 2010. Offsetting cash used were  net proceeds  from the
IPO of $63.9 million and borrowings  under the  credit facility  of  $40 million in 2010.  As we refinanced
our  term loan in 2011 there was a net impact of  $2.2 million in cash provided  to  us as we borrowed
$125.0 million less a $1.3 million discount, offset by  debt repayments of $121.5  million.  We also  paid
dividends of $25.8 million in the year ended December  31, 2011, compared to dividends paid of
$8.2 million in the year ended December  31, 2010. We also received  $1.3 million in  2011 for  the
exercise of stock options, wheras all options exercised  in 2010 were accomplished  through ‘‘net
exercises’’ that resulted in no cash paid for the  exercise  price of the  options.

36

Year Ended December 31, 2010 Compared  to Year Ended December 31, 2009

We  had cash and cash equivalents of  $20.1 million at December 31, 2010  compared to cash and
cash equivalents of $69.1 million at December 31, 2009. The table below sets  forth  a summary of the
significant sources and uses of cash for  the periods  presented.

Cash Flows (in thousands)

Year ended December 31,

2009

2010

Change

Net cash provided by operating activities . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . . . .

$25,571
(8,200)
(1,850)

$ 15,777
(2,783)
(61,918)

$ (9,794)
5,417

(38.3)%
(66.1)%
(60,068) 3,246.9%

Increase in cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,521

$(48,924) $(64,445)

(415.2)%

Net cash provided by operating activities  decreased $9.8  million  from  the year ended December 31,

2009 to the year ended December 31,  2010. The decrease  in cash  provided by operating activities was
due to an $8.1 decrease in net income, caused  in part by an $8.0  million  loss on extinguishment of  debt
that we recorded when we repaid our senior notes. As we paid off these notes,  accrued interest
declined $5.3 million, which increased cash  used  in operating  activities. Additionally, accounts
receivable growth of $4.9 million and  accounts payable  decline of $2.3  million both negatively impacted
operating cash flows. Slightly offsetting these uses of cash were  an increase  in stock based
compensation of $3.3 million and lower inventories of $3.2  million. Lower inventory levels have
resulted from the closure of our Johnson  City,  TN  location in August 2010.

Net cash used in investing activities decreased $5.4 million for  the year  ended December 31, 2010,

compared to the corresponding period in  2009, mainly as  a result of higher than  normal capital
investments in 2009 of approximately $5.0  million in our manufacturing plants  in Milwaukee, WI and
Rockland, ME to support the closure of our Johnson  City,  TN manufacturing facility in August 2010.

Net cash used in financing activities increased $60.1 million for the year  ended  December 31, 2010

compared to the corresponding period in  2009. The increase was a result  of our  repayment of  our
senior notes in the amount of $150.0 million. Offsetting cash used were net proceeds from the IPO of
$63.9 million and borrowings under the credit  facility  of  $40.0 million.

Future Obligations and Commitments

Contractual Obligations

We  are subject to certain contractual obligations, including long-term  debt and related interest.  We
have net unrecognized tax benefits of  $0.3  million as of December 31, 2011.  However, we cannot make
a reasonably reliable estimate of the period of potential cash settlement of the  underlying  liabilities,
therefore, we have not included unrecognized tax benefits  in calculating  the obligations set  forth  in the
following table of significant contractual obligations as  of  December 31,  2011.

(Dollars  in thousands)
Long-term debt(1) . . . . . . . . . . . . . . . . . .
Interest on long-term debt(2) . . . . . . . . . .

$122,937
44,444

Total

Less than 1 year

1 - 3 years

3 - 5 years

$11,071
7,399

$18,470

$ 2,142
14,583

$ 2,142
13,710

More than
5 years

$107,582
8,752

Total contracted cash obligations(3) . . . . .

$167,381

$16,725

$15,852

$116,334

(1) Long-term debt obligation is presented net of discount  of  $1.1 million at  December 31, 2011.

(2) Assumes all debt will remain outstanding  until maturity. Interest payments were calculated  using

interest rates in effect as of December  31, 2011.

37

(3) Pension obligations are excluded  from this table as we are unable to  estimate  the timing of

payments related to these obligations. The minimum  required contribution to our  pension plans
was $1.9 million in 2011 and is expected  to  be  $2.5 million in 2012.

Senior Credit Facilities

On April 18, 2011, we amended our  senior  credit facilities to, among other things, (i) increase the

borrowing ability under the revolving  credit agreement  by $10 million, and  (ii) amend certain of the
provisions in the senior credit facilities which govern our  ability  to  pay dividends. Consequently,  as of
April 18, 2011, our senior credit facilities consisted of a $125 million  term loan facility and a
$70 million revolving credit facility with a  group of banks. The previous  term loans  consisted of an
initial term loan of $85 million and a  ‘‘tack on’’ of $40  million, and a $60 million  revolving credit
facility. Prior to the April 2011 changes  to our senior credit facilities, the interest on  the original
$85 million term loan facility was (at  our option)  either the base rate (which shall  be  no less than 3%)
plus 3.5% or  the eurodollar rate (which shall be no less than 2%) plus 4.5%.  The interest  for the
additional $40 million in our term loan facility  was an interest rate equal to (at  our option) either the
base rate (which shall be no less than 3%) plus  4% or the eurodollar rate (which shall be no  less  than
2%) plus 5%. Under the previous revolving credit  facility, the margin for base rate loans was  either
0.25% or 0.50% and the margin for eurodollar rate loans was either 1.25% or 1.50%, in each case
determined based on our leverage ratio  from time  to  time.

The agreement for the new term loan (the ‘‘Term Loan Credit  Agreement’’) provides for a senior

secured term loan facility in the aggregate principal amount of $125 million and generally bears interest
at (at our election) either (i) 3.25% per annum  plus the greatest of (a)  the Prime Rate (as defined in
the Term Loan Credit Agreement) in effect  on such  day, (b) the weighted average of  the rates  on
overnight Federal funds transactions  with  members of the Federal Reserve  System arranged by Federal
funds  brokers plus 0.50% and (c) 1.00%  plus the  greater  of (1)  the London Interbank Offered Rate  for
a one month  interest period multiplied  by the Statutory Reserve Rate (as defined in  the Term Loan
Credit  Agreement) and (2) 1.50% or (ii)  4.25% per annum plus the greater of (a)  the London
Interbank Offered Rate for the applicable interest  period multiplied by the  Statutory Reserve  Rate and
(b) 1.50%. The revolving credit facility as  amended and restated (the ‘‘Revolving  Credit  Agreement’’)
provides that we have the option to select whether borrowings  will bear interest at either (i) 2.25% per
annum plus the London Interbank Offered Rate for  the applicable interest  period multiplied  by  the
Statutory Reserve Rate or (ii) 1.25% per annum plus the  greatest of  (a)  the  Prime Rate in  effect  on
such day, (b) the weighted average of  the rates on overnight  Federal funds  transactions with  members
of the Federal Reserve System arranged by Federal funds brokers  plus 0.50% and (c) the London
Interbank Offered Rate for a one month  interest  period multiplied by the Statutory Reserve  Rate plus
1%. The maturity date for our amended  and restated  revolving credit facility is  April 18, 2016, and  our
new term loan amortizes in nominal amounts quarterly with the balance payable on  April 18, 2018.

The new term loan entered into in the  second quarter  of 2011 was issued  at a $1.25 million

discount which is being amortized over the  term of the  new term loan.

Our entry into the new term loan facility  resulted in a  significant modification of  our debt which
resulted in the write off of unamortized  capitalized deferred financing  costs of $0.3 million  and write
off of  unamortized debt discount of $0.3 million  which in  total  resulted in  a loss  on extinguishment of
debt of $0.7 million in the Consolidated Statement of Income during the year ended December 31,
2011.

At December 31, 2011, we had no outstanding borrowings  on the revolving credit facility and

remaining borrowing availability of $70  million.

Our senior credit facilities include certain  negative and operating covenants, including  restrictions

on our ability to pay dividends, and other  customary covenants, representations and warranties and

38

events of default. The senior credit facilities  entered into and recorded by our subsidiaries significantly
restrict our subsidiaries from paying dividends and otherwise  transferring assets to us. The  terms of our
revolving credit facility specifically restrict subsidiaries from paying  dividends  if a  minimum availability
under the revolving credit facility is not  maintained, and both  senior credit facilities restrict  subsidiaries
from paying dividends above certain levels or at all if an event  of default has occurred. These
restrictions would affect us indirectly  since we  rely principally on distributions from  our subsidiaries to
have funds available for the payment of  dividends. In  addition,  the our revolving credit facility includes
a requirement that, subject to certain exceptions, capital  expenditures  may  not  exceed $10 million  in
any calendar year and, if certain minimum availability under our  revolving  credit facility is not
maintained, that we comply with a monthly minimum  fixed  charge  coverage  ratio test of 1.0:1.0.
Compliance with the fixed charge coverage ratio test is subject to certain  cure rights  under the
Company’s revolving credit facility. At December 31, 2011,  we were in compliance with the  respective
covenants. The credit facilities are collateralized by substantially all assets  of our  assets.

In accordance with the senior credit facilities, we are  required to make additional principal

prepayments over the above scheduled payments under  certain conditions. This includes, in  the case of
the term loan facility, 100% of the net cash  proceeds of certain  asset sales, certain insurance or
condemnation events, certain debt issuances, and, within  150 days of  the  end of the fiscal  year, 50% of
excess cash flow, as defined, including  a  deduction for certain distributions  (which  percentage is
reduced to 25% or 0% upon the achievement of certain  leverage ratio thresholds),  for any fiscal year.
Excess cash flow is defined in the senior credit  facilities as consolidated adjusted  EBITDA (earnings
before interest, taxes, depreciation and  amortization)  plus a working capital adjustment less the  sum of
repayments of debt and capital expenditures subject to certain  adjustments, interest and  taxes paid in
cash, management fees and certain restricted payments (including dividends or  distributions). Working
capital adjustment is defined in the senior credit  facilities as the change  in working  capital, defined as
current assets excluding cash and cash equivalents less current  liabilities excluding current  portion of
long term debt. As of December 31, 2011,  we were not required to make an excess cash flow payment.
However, the company expects to make a  voluntary prepayment  of $10 million in 2012.

Each  of the senior secured facilities entered into in the  second quarter of 2011 includes  a hedge
provision, which requires us to enter into an interest rate hedge  commencing  90 days after  the closing
date.  The hedging provision required  the  Company to hedge  the interest rate on at least 25%  of  the
aggregate outstanding principal amount  of  the term loans. The purpose  of  the interest rate  swap is  to
reduce our exposure to interest rate  volatility.  Effective June 20,  2011, we  entered into an interest rate
swap agreement with a notional amount  of  $50 million. The interest rate swap negative  fair value  at
December 31, 2011 of $0.6 million is  included  in other long-term  liabilities  on the  Consolidated
Balance Sheet. We have counterparty credit risk resulting  from the interest rate swap,  which we
monitors on an on-going basis. This risk lies with  one  global financial institution. Under  the interest
rate swap agreement, effective as of July  18, 2011,  we either  receives or makes  payments on a monthly
basis based on the differential between  6.335% and LIBOR plus  4.25% (with a  LIBOR floor of 1.5%).
The interest rate swap contract on the term loan expires  in December 2014.

Deductibility of Intangible and Goodwill Expense

We  possess a favorable tax structure with approximately  $18 million of annual tax-deductible
intangible and goodwill expense over the  next nine years which may be utilized  in the event we have
sufficient taxable income to utilize such  benefit.

39

Impact of Inflation

We  do not believe that inflation risk is material  to  our business or our  financial  condition,  results
of operations or cash flows at this time. Historically,  we have experienced normal raw material, labor
and fringe benefit inflation. To date we  have been able  to  fully offset this inflation by providing higher
value products, which command higher prices. In previous years, we have  experienced significant
increases in steel costs, but have been  able to mitigate the effects of these  increases through both
temporary and permanent steel surcharges. See  ‘‘Risk Factors—The price  of  steel, a  commodity
necessary to manufacture our products, is  highly  variable.  If the price of steel  increases, our gross
margins could decline.’’

Off-Balance Sheet Arrangements

We  are not party to any off-balance sheet  arrangements that  have or are  reasonably  likely to have
a material current or future effect on  our  financial condition, changes in  financial condition,  revenues,
expenses, results of operations, liquidity,  capital expenditures or capital resources.

Seasonality and Year-To-Year Variability

Our business is seasonal and also varies from year-to-year. Consequently,  our results of operations
and financial condition vary from quarter-to-quarter and  from year-to-year  as well. In addition, because
of this seasonality and variability, our  results of operations for any quarter may not be indicative  of
results of operations that may be achieved for a  subsequent  quarter or the full  year,  and may  not  be
similar to results of operations experienced in  prior years.

Sales of our products are significantly impacted by the level,  timing and  location of snowfall, with
sales in any given year and region most  heavily influenced by snowfall levels in the prior snow season
(which we consider to begin in October  and end  in March)  in that  region.  This is due to the fact  that
end-user demand for our products is  driven primarily by the condition  of their  snow and ice control
equipment, and in  the case of professional snowplowers, by their  financial ability to purchase new  or
replacement snow and ice control equipment,  both of which  are significantly affected  by  snowfall levels.
Heavy snowfall during a given winter  causes usage of our  products to increase,  resulting in greater wear
and tear to our products and a shortening of  their  life cycles, thereby creating a need for replacement
snow and ice control equipment and  related parts and  accessories. In addition,  when there  is a heavy
snowfall in a given winter, the increased income our professional  snowplowers generate from their
professional snowplow activities provides them with  increased  purchasing power to purchase
replacement snow and ice control equipment  prior to the following winter. To  a lesser extent, sales of
our  products are influenced by the timing of snowfall in a given  winter.  Because  an early  snowfall can
be viewed as a sign of a heavy upcoming snow  season,  our end-users  may respond to an early snowfall
by purchasing replacement snow and ice control equipment during the current season rather  that
delaying purchases until after the season is over when most purchases are typically made by end-users.

The following chart illustrates the effects of snowfall  levels in the snowbelt  states in  a given winter

on the number of units of snow and ice control equipment we shipped in  the following year.  Snowfall
levels represent the aggregate number  of inches of snowfall recorded in each of 66  cities in  26 snowbelt
states across the Northeast, East, Midwest  and Western  United States where we  have historically
monitored snowfall levels. We have historically monitored snowfall levels in these cities because they
represent the key metropolitan areas  in the  states where snowfall is a regular occurrence and  coincide
with our historical U.S. market. With respect to the  calculation  of units shipped,  each year  in the
following chart represents the calendar  year period from January  1 to December  31. With  respect to
the calculation of snowfall, each year in the  following  chart represents the period  beginning  on
October 1 of the prior year and extending  through the following March 31. Thus,  for example,  the
number of units shipped in 2001 represents the  total units  of  snow and  ice control equipment  we

40

shipped from January 1, 2001 to December 31, 2001, whereas  the 2001  snowfall level reflects snowfall
in the snowbelt states in the period from  October 1, 2000  through March  31, 2001. As the chart
indicates, heavy snowfall levels in a given  winter tend  to  lead  to  increased unit shipments  of our  snow
and ice control equipment in the following year, whereas  low snowfall  levels  in a given  winter tend to
lead to decreased units shipped of our  snow and ice control  equipment  in the following year. Over the
past 10 years, our sales of snow and  ice  control equipment ranged from a  low of 40,538 units to a high
of 66,043 units, averaging 50,504 units  per  year (including units  sold  by Blizzard  Corporation prior  to
its  acquisition by us in November 2005).

Equipment Sales Versus Snowfall

100,000

s
t
i
n
U

80,000

60,000

40,000

20,000

-

6,000

5,000

4.000

3,000

2,000

1,000

-

I

n
c
h
e
s

2 0 0 2

2 0 0 3

2 0 0 4

2 0 0 5

2 0 0 6

2 0 0 7

Snowfall

2 0 0 9

2 0 1 0

2 0 1 1

2 0 0 8

Units

8MAR201215570348

Note: This chart is not weighted or adjusted  to  account for new distributors  or increased market  size,

but does include unit sales attributable to new distributors. Further, snowfall  data  in this chart  is
not adjusted for snowfall outside of the  66 cities  in the 26 states reflected. Units of equipment
sales for years 2002 through 2005 are adjusted to include units sold by Blizzard  Corporation prior
to its acquisition by us in November 2005.

Source of snowfall data: National Oceanic  and  Atmospheric Administration’s National  Weather Service

Snowfall levels in any given rolling eight-year  period have been relatively constant. See ‘‘Business—

Our Industry.’’

We  attempt to manage the seasonal impact of  snowfall on our revenues  in part through our

pre-season sales program, which involves  actively soliciting and encouraging pre-season  distributor
orders in the  second and third quarters by offering our distributors a combination  of  pricing,  payment
and freight incentives during this period.  These pre-season sales incentives encourage  our distributors
to re-stock their inventory during the second and third quarters in  anticipation of the peak fourth
quarter retail sales period by offering  favorable  pre-season pricing and  payment deferral until the
fourth quarter. As a result, we tend to generate our greatest volume  of  sales  (an  average of over
two-thirds over the last ten years) during  the second  and third quarters,  providing us with
manufacturing visibility for the remainder  of the  year.  By contrast, our  revenue and operating results
tend to be lowest during the first quarter as  management believes  our end-users prefer to wait until the
beginning of a snow season to purchase  new  equipment and as our distributors sell off inventory  and
wait for our pre-season sales incentive  period  to  re-stock inventory. Fourth quarter sales vary from

41

year-to-year as they are primarily driven  by the level, timing and location  of  snowfall during the
quarter. This is because most of our  fourth quarter sales and shipments consist  of re-orders  by
distributors seeking to restock inventory  to  meet  immediate customer needs caused by snowfall during
the winter months.

Our revenue and operating results tend  to  be  lowest during the first quarter,  during  which period

we typically experience negative earnings  as the snow  season  draws to a close. Our first quarter revenue
has varied from approximately $8.5 million to approximately $23.5 million between 2007 and 2011.
During  the last five-year period, net loss during  the first quarter has varied from a net  loss of
approximately $0.8 million to a net loss of approximately $6.5 million, with  an average net loss of
$4.1 million.

While our monthly working capital has averaged approximately  $90 million from 2009  to  2011,
because of the seasonality of our sales, we experience seasonality in our  working capital needs as  well.
In the first quarter we require capital  as  we are  generally required to build our inventory in
anticipation of our second and third  quarter sales seasons. During the second and third quarters, our
working capital requirements rise as  our accounts receivables  increase  as a  result of the sale and
shipment of products ordered through  our pre-season  sales  program and we  continue to build
inventory. Working capital requirements peak towards  the end  of  the third  quarter  (reaching an
average peak of approximately $73.0 million over  the prior three years) and then begin to decline
through the fourth quarter through a reduction  in accounts  receivables  (as it  is in  the fourth  quarter
that we receive a majority of the payments  for previously shipped products).

We  also attempt to manage the impact of seasonality and year-to-year variability  on our business

costs through the effective management  of our assets. See ‘‘Business—Our Business  Strategy—
Aggressive Asset Management and Profit  Focus.’’ Our asset management  and profit focus strategies
include:

(cid:127) the employment of a highly variable  cost structure facilitated by  a  core group of  workers that we
supplement with a temporary workforce as sales volumes dictate,  which allows us  to  adjust costs
on an as-needed basis in response to changing demand;

(cid:127) our enterprise-wide lean concept, which allows us to adjust production levels up or  down to

meet demand;

(cid:127) the pre-season order program described  above, which incentivizes distributors  to  place orders

prior to the retail selling season; and

(cid:127) a vertically integrated business model.

These asset management and profit focus strategies, among other management  tools, allow us to

adjust fixed overhead and sales, general  and administrative  expenditures to account  for the  year-to-year
variability of our sales volumes. Management  currently estimates that  annual fixed overhead expenses
generally range from approximately $14.0  million  in low sales volume  years  to  approximately
$16.0 million in high sales volume years.  Further, management currently estimates that annual sales,
general and administrative expenses  other  than  amortization generally approximate  $20.0 million, but
can be reduced to approximately $17.0 million to maximize cash  flow in low sales volume  years,  and
can increase to approximately $24.0 million to maintain customer service  and responsiveness  in high
sales volume years.

Additionally, although modest, our annual  capital expenditure  requirements, which are normally
budgeted at $3.5 million, can be temporarily  reduced by up to approximately  40% in response to actual
or anticipated decreases in sales volumes.  If  we are  unsuccessful in our asset  management initiatives,
the seasonality and year-to-year variability effects on our business may be compounded  and in  turn  our
results of operations and financial condition may suffer.

42

Item 7A. Quantitative and Qualitative  Disclosures About Market Risk

Quantitative and Qualitative Disclosures  About  Market Risk

We  do not use financial instruments  for speculative trading purposes, and do not hold any

derivative financial instruments that could  expose  us  to  significant market risk. Our  primary  market  risk
exposures are changes in interest rates  and steel  price fluctuations.

Interest Rate Risk

We  are exposed to market risk primarily from changes in interest rates.  Our  borrowings,  including

our  term loan and any revolving borrowings under  our senior credit facilities, are at variable rates of
interest and expose us to interest rate  risk. A portion of  our interest rate risk associated with our  term
loan is mitigated through an interest rate  swap as  discussed in Note  7 to the Consolidated Financial
Statements. In addition, the interest rate on  any revolving borrowings is subject to an  increase in the
interest rate based on our average daily  availability under our revolving credit  facility.

As of December 31, 2011, we had outstanding borrowings under our  term loan  of $122.9 million.

A hypothetical interest rate change of 1%, 1.5% and  2% on  our term loan would have changed  interest
incurred for the year ended December 31, 2011 by $0.1  million, $0.2  million  and $0.7  million,
respectively. We have entered into an  interest rate swap, which  became effective beginning July  2011
and matures December 2014, to hedge the  variability in future cash flows associated with  our
variable-rate term  loans. The swap converts $50.0 million of our term loan  to  a fixed interest rate  of
2.085%. As of December 31, 2011, we had  no outstanding borrowings under our  revolving credit
facility.

Commodity Price Risk

In the normal course of business, we  are  exposed to market risk related to our  purchase  of steel,
the primary commodity upon which our  manufacturing depends.  While  steel is typically available from
numerous suppliers, the price of steel is a  commodity subject to fluctuations that apply  across broad
spectrums of the steel market. We do  not  use  any  derivative or hedging instruments to manage the
price risk. If the price of steel increases, our variable costs could also increase.  While  historically we
have successfully mitigated these increased costs  through the implementation of either permanent  price
increases and/or temporary invoice surcharges, in the future we may  not  be  able to successfully mitigate
these costs, which  could cause our gross margins to decline. If  our costs for steel were  to  increase by
$1.00 in a period in which we were not  able to pass  any  of  this increase onto our distributors, our gross
margins would decline by $1.00 in that period.

Item 8. Financial Statements and Supplementary Data

The financial statements are included in this report  beginning  on page F-3.

Item 9. Changes In and Disagreements  with Accountants on  Accounting and Financial  Disclosures

None

Item 9A. Controls and Procedures

Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive  Officer and Chief Financial
Officer, we carried out an evaluation  of the effectiveness of  the  design and operation  of our  disclosure
controls and procedures (the ‘‘Evaluation’’) as of the last  day  of the period covered  by  this  report.

43

Based upon the Evaluation, our Chief  Executive Officer and Chief Financial  Officer  concluded
that our disclosure controls and procedures were effective of the  last day  of the  period covered by this
report. Disclosure controls and procedures are  defined by Rules 13a-15(e) and 15d-15(e) under the
Securities Exchange Act of 1934 (the ‘‘Exchange Act’’) as controls  and  other  procedures  that  are
designed to ensure that information required  to  be  disclosed by  us in the  reports that we  file or submit
under the Exchange Act is recorded,  processed,  summarized and reported within the  time periods
specified by the SEC’s rules and forms.  Disclosure controls and procedures include, without limitation,
controls and procedures designed to  ensure that information required  to  be  disclosed by us in  the
reports that we file or submit under  the Exchange Act is  accumulated  and communicated to our
management, including our Chief Executive Officer and Chief Financial Officer,  as appropriate to allow
timely decisions regarding required disclosures.

It  should be noted that the design of  any system of controls is based in part upon certain

assumptions about the likelihood of future events, and  there can be no  assurance that any design will
succeed in achieving our stated goals under all potential  future conditions,  regardless  of how remote.

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal  control over
financial reporting. Our internal control  system was designed to provide reasonable assurance to our
management and Board of Directors  regarding the preparation and fair presentation  of our  published
financial statements.

All internal control systems, no matter how well  designed, have inherent limitations.  Therefore,
even those systems determined to be  effective can provide only reasonable assurance with respect to
financial statement preparation and presentation.

Our management with the participation of our Chief Executive  Officer and Chief Financial
Officer, evaluated the effectiveness of  our internal control over financial reporting as of  December 31,
2011. In making this assessment, it used  the criteria  set forth by the  Committee of  Sponsoring
Organizations of the Treadway Commission (‘‘COSO’’) in Internal Control—Integrated Framework. Based
on its, management believes that, as  of  December 31, 2011, our internal control over  financial reporting
was effective based on those criteria.

Ernst & Young LLP, an independent registered  public  accounting firm, has audited  the

Consolidated Financial Statements included in this Annual Report  on Form 10-K and, as part of its
audit, has issued an attestation report, included herein, on the effectiveness of our internal  control  over
financial reporting.

Management’s Report on Internal Control  Over  Financial Reporting

During  the last fiscal quarter, of the  period covered by this  report,  there  were no changes  in our

internal controls over financial reporting that have materially  affected or are  reasonably likely  to
materially affect such controls.

Item 9B. Other Information

None

44

Item 10. Directors, Executive Officers and  Corporate Governance

PART III

The information included under the captions ‘‘Election of Directors,’’ ‘‘Board of Directors and

Corporate Governance’’ and ‘‘Section 16(a) Beneficial  Ownership Reporting Compliance’’  in the
Company’s definitive proxy statement, which is expected  to be filed pursuant to Regulation  14A within
120 days following the end of the fiscal  year covered by this report (the ‘‘Proxy Statement’’), is hereby
incorporated by reference. The information required  by  Item  10 with  respect to our Executive Officers
is included in Part I of this Annual Report on Form 10-K.

We  have adopted a Code of Business Conduct and Ethics  that applies to  our principal executive
officer, principal financial officer and  principal accounting  officer, as  well as all of our employees. We
have posted a copy of the Code of Business Conduct and Ethics on our website  at
www.douglasdynamics.com. The Code of Business Conduct  and Ethics  is also available in  print to any
stockholder who requests it in writing  from the Corporate Secretary at 7777  North 73rd Street,
Milwaukee, Wisconsin 53223. We intend  to  post on  our website  any amendments to, or  waivers (with
respect to our principal executive officer, principal financial officer and controller)  from, the Code of
Business Conduct and Ethics within four business days  of  any such amendment or waiver. We are not
including the information contained on  our  website as part of, or incorporating it by reference into, this
report.

Item 11. Executive Compensation

The information required in Item 11  is incorporated by reference to the information in the  Proxy

Statement under the captions ‘‘Corporate  Governance—Compensation Committee  Interlocks and
Insider Participation,’’ ‘‘Compensation  Discussion and Analysis’’,  ‘‘Executive Compensation,’’ ‘‘Director
Compensation’’ and ‘‘Compensation Committee  Report.’’

Item 12. Security Ownership of Certain Beneficial Owners  and  Management and Related Shareholder

Matters

The information required in Item 12  is incorporated by reference to the information in the  Proxy

Statement under the captions ‘‘Corporate  Governance—Significant Stockholders’’ and ‘‘—Executive
Officers and Directors.’’

Item 13. Certain Relationships and Related Transactions, and Director  Independence

The information required in Item 13  is incorporated by reference to the information in the  Proxy

Statement under the caption ‘‘Corporate Governance.’’

Item 14. Principal Accounting Fees and  Services

The information required in Item 14  is incorporated by reference to the information in the  Proxy

Statement under the caption ‘‘Ratification of Appointment of Independent Registered  Public
Accounting Firm.’’

45

PART IV

Item 15. Exhibits and Financial Statement Schedules

(a) Documents filed as part of this report:

1. Consolidated Financial Statements:

See ‘‘Index to Consolidated Financial Statements’’  on page F-1, the Reports of

Independent Registered Public Accounting  Firm on page F-2  and F-3 and the Consolidated
Financial Statements beginning on page F-4, all of which  are incorporated  herein  by  reference.

2.

Financial Statement Schedule:

All schedules have been omitted because  the information required  in these schedules is

included in the Notes to the Consolidated Financial  Statements.

3. Exhibits:

See ‘‘Exhibit Index’’ of this Form 10-K, which is incorporated herein by  reference.

46

Pursuant to the requirements of Section 13  or 15(d) of the Securities Exchange Act of  1934, the

Registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized, on this 13th day of March, 2012.

Signatures

DOUGLAS DYNAMICS, INC.

By:

/s/ JAMES JANIK

James L. Janik
President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange  Act of 1934, this report has been signed

below by the following persons on behalf of  the Registrant and  in the capacities indicated on March 13,
2012.

/s/ JAMES L. JANIK

James  L.  Janik

President and Chief Executive Officer (Principal
Executive Officer) and Director

/s/ ROBERT L.  MCCORMICK

Robert  L.  McCormick

Executive Vice President and Chief Financial
Officer (Principal Financial Officer)

/s/ ROBERT J.  YOUNG

Robert J. Young

/s/ KENNETH W. KRUEGER

Kenneth  W.  Krueger

/s/ JAMES L. PACKARD

James  L.  Packard

/s/ JACK O. PEIFFER

Jack  O.  Peiffer

/s/ JAMES D. STALEY

James  D.  Staley

/s/ DONALD W. STURDIVANT

Donald  W.  Sturdivant

/s/ MICHAEL W. WICKHAM

Michael  W.  Wickham

47

Corporate Controller and Treasurer (Controller)

Director

Director

Director

Director

Director

Director

Exhibit
Number

3.1

3.2

10.1

10.2

Exhibit Index

Title

Fourth Amended and Restated  Certificate  of Incorporation of Douglas  Dynamics,  Inc.
[Incorporated by reference to Exhibit 3.3  to  Douglas Dynamics, Inc.’s  Registration Statement
on Form S-1 (Registration No. 333-164590)].

Second Amended and Restated Bylaws of  Douglas Dynamics,  Inc. [Incorporated by
reference to Exhibit 3.6 to Douglas Dynamics,  Inc.’s Registration  Statement on  Form S-1
(Registration No. 333-164590)].

Amended and Restated Credit and Guaranty Agreement dated as  of April 18,  2011 among
Douglas Dynamics, L.L.C. Douglas Dynamics Finance Company and Fisher LLC as
borrowers, Douglas Dynamics, Inc., as  guarantor, the banks  and  financial institutions listed
therein as lenders, J.P.Morgan Securities  LLC, as sole bookrunner and  sole lead arranger,
JP Morgan Chase Bank, N.A., as administrative agent  and  collateral agent,  and Wells Fargo
Capital Finance, LLC, as syndication  agent [Incorporated  by  reference to Exhibit 10.1 to
Douglas Dynamics, Inc.’s Current Report on  Form 8-K filed April  20, 2011 (File
No. 001-34728)].

Credit and Guaranty Agreement, dated as of April 18, 2011,  among  Douglas Dynamics,
L.L.C., as borrower, Douglas Dynamics, Inc., Douglas Dynamics Finance Company and
Fisher, LLC, as guarantors, the banks  and financial institutions listed  therein, as  lenders,
J.P. Morgan Securities LLC and Credit Suisse Securities (USA)  LLC, as joint bookrunners
and joint lead arrangers, JPMorgan Chase  Bank, N.A., as collateral agent and administrative
agent, and Credit Suisse Securities (USA) LLC, as syndication  agent Incorporated  by
reference to Exhibit 10.2 to Douglas Dynamics, Inc.’s Current Report on  Form 8-K  filed
April 20, 2011 (File No. 001-34728)].

10.3# Employment Agreement between  Robert McCormick and Douglas Dynamics, Inc., dated
September 7, 2004, as amended by that certain  amendment, dated as of  October 1,  2008
[Incorporated by reference to Exhibit 10.5  to  Douglas Dynamics, Inc.’s  Registration
Statement on Form S-1 (Registration No.  333-164590)].

10.4# Form of Amendment No. 2 to Employment Agreement  between Robert McCormick and
Douglas Dynamics, Inc. [Incorporated by reference to Exhibit 10.6 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.5# Employment Agreement between  James L.  Janik and  Douglas Dynamics, Inc.,  dated

March 30, 2004 [Incorporated by reference to Exhibit 10.7  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.6# Form of Amendment No. 1 to Employment Agreement  between James  L. Janik and Douglas
Dynamics, Inc. [Incorporated by reference to Exhibit 10.8 to Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.7# Employment Agreement between  Mark Adamson and Douglas Dynamics, Inc., dated

August 27, 2007 [Incorporated by reference  to  Exhibit 10.9 to Douglas Dynamics,  Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.9# Form of Amendment No. 1 to Employment Agreement  between Mark Adamson and

Douglas Dynamics, Inc. [Incorporated by reference to Exhibit 10.10 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

48

Exhibit
Number

Title

10.10# Douglas Dynamics, Inc. Amended  and  Restated 2004 Stock Incentive Plan [Incorporated  by
reference to Exhibit 10.16 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.11# Form of Amended and Restated Management Incentive Option Agreement  under Douglas

Dynamics, Inc. Amended and Restated 2004  Stock  Incentive Plan  [Incorporated by reference
to Exhibit 10.18 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.12# Form of Management Non-Qualified Stock  Option Agreement  under Douglas  Dynamics,  Inc.
2004 Stock Incentive Plan [Incorporated by reference to Exhibit 10.19  to  Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.13# Form of Amended and Restated Management Non-Qualified Option Agreement under

Douglas Dynamics, Inc. Amended and Restated  2004 Stock Incentive  Plan [Incorporated by
reference to Exhibit 10.20 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.14# Form of Non-Employee Director Non-Qualified  Option Agreement  under Douglas

Dynamics, Inc. 2004 Stock Incentive  Plan  [Incorporated by reference  to  Exhibit  10.21 to
Douglas Dynamics, Inc.’s Registration  Statement on  Form  S-1 (Registration
No. 333-164590)].

10.15# Form of Amended and Restated Non-Employee Director Non-Qualified Option  Agreement
under Douglas Dynamics, Inc. Amended and Restated 2004  Stock  Incentive Plan
[Incorporated by reference to Exhibit 10.22  to  Douglas Dynamics, Inc.’s  Registration
Statement on Form S-1 (Registration No.  333-164590)].

10.16# Amended and Restated Management Incentive Option Agreement under Douglas

Dynamics, Inc. 2004 Stock Incentive  Plan  between Douglas Dynamics, Inc. and James  L.
Janik, dated March 31, 2004 [Incorporated  by reference to  Exhibit 10.23 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.17# Form of Second Amended  and  Restated  Management Incentive Option  Agreement under

Douglas Dynamics, Inc. Amended and Restated  2004 Stock Incentive  Plan between Douglas
Dynamics, Inc. and James L. Janik [Incorporated by reference  to  Exhibit  10.24 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.18# Amended and Restated Non-Qualified Option Agreement under Douglas Dynamics, Inc.

2004 Stock Incentive Plan between Douglas  Dynamics,  Inc.  and  James L. Janik,  dated
March 31, 2004 [Incorporated by reference to Exhibit 10.25  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.19# Form of Second Amended  and  Restated  Non-Qualified Option Agreement under Douglas

Dynamics, Inc. Amended and Restated 2004  Stock  Incentive Plan  between Douglas
Dynamics, Inc. and James L. Janik [Incorporated by reference  to  Exhibit  10.26 to Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.20# Form of Amended and Restated Deferred  Stock Unit Agreement [Incorporated by reference
to Exhibit 10.27 to Douglas Dynamics, Inc.’s Registration Statement on Form S-1
(Registration No. 333-164590)].

10.21# Douglas Dynamics 2011 Annual Incentive Plan [Incorporated  by reference to Exhibit 10.1  to
Douglas Dynamics, Inc.’s Quarterly Report  on Form 10-Q  (File No. 001-34728)].

49

Exhibit
Number

Title

10.22# Douglas Dynamics, L.L.C. Long Term Incentive Plan 2009 [Incorporated by reference to

Exhibit 10.30 to Douglas Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration
No. 333-164590)].

10.23# Douglas Dynamics, Inc. 2010  Stock  Incentive Plan [Incorporated by reference to

Exhibit 10.32 to Douglas Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration
No. 333-164590)].

10.24# Form of Restricted Stock Agreement under  Douglas Dynamics, Inc. 2010  Stock Incentive
Plan [Incorporated by reference to Exhibit  10.33 to Douglas  Dynamics,  Inc.’s Registration
Statement on Form S-1 (Registration No.  333-164590)].

10.25# Alternative Form of Restricted  Stock  Agreement under  Douglas Dynamics, Inc. 2010 Stock

Incentive Plan [Incorporated by reference to Exhibit 10.34  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.26# Form of Restricted Stock Units Agreement under  Douglas Dynamics, Inc. 2010  Stock

Incentive Plan [Incorporated by reference to Exhibit 10.35  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.27# Form of Nonqualified Stock Option Agreement  under Douglas Dynamics, Inc. 2010 Stock

Incentive Plan [Incorporated by reference to Exhibit 10.36  to  Douglas Dynamics, Inc.’s
Registration Statement on Form S-1 (Registration  No. 333-164590)].

10.28# Form of Incentive Stock Option Agreement under 2010 Stock Incentive Plan [Incorporated

by reference to Exhibit 10.37 to Douglas  Dynamics,  Inc.’s Registration Statement on
Form S-1 (Registration No. 333-164590)].

10.29# Form of Restricted Stock Grant Notice and Standard  Terms  and  Conditions under  the

Douglas Dynamics, Inc. 2010 Stock Incentive Plan [Incorporated by reference  to  Exhibit  10.1
to Douglas Dynamics, Inc.’s Current Report on Form 8-K filed December  30, 2010 (File
No. 001-34728)].

10.30# Form of Restricted Stock Unit Grant Notice and Standard Terms and  Conditions under  the

Douglas Dynamics, Inc. 2010 Stock Incentive Plan [Incorporated by reference  to  Exhibit  10.1
to Douglas Dynamics, Inc.’s Current Report on Form 8-K filed December  30, 2010 (File
No. 001-34728)].

10.31# Form of Nonemployee Director Restricted  Stock Unit Grant Notice and Standard Terms and

Conditions under the Douglas Dynamics,  Inc.  2010 Stock Incentive Plan  [Incorporated by
reference to Exhibit 10.1 to Douglas Dynamics, Inc.’s Current Report on  Form 8-K  filed
December 30, 2010 (File No. 001-34728)].

10.32# Form of Second Amended  and  Restated  Joint Management Services Agreement among

Douglas Dynamics, Inc., Douglas Dynamics, L.L.C., Aurora Management Partners  LLC, and
ACOF Management, L.P. [Incorporated  by reference to Exhibit 10.42  to  Douglas
Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration No.  333-164590)].

10.33# Form of Director and Officer Indemnification  Agreement [Incorporated by reference to

Exhibit 10.43 to Douglas Dynamics, Inc.’s Registration Statement on Form  S-1 (Registration
No. 333-164590)].

10.34#* Douglas Dynamics Nonqualified  Deferred Compensation Plan

21.1*

Subsidiaries of Douglas Dynamics, Inc.

50

Exhibit
Number

Title

23.1*

Consent of Ernst & Young LLP.

31.1*

31.2*

32.1*

99.1

101.1

101.2

101.3

101.4

101.5

101.6

Certification of the Company’s  Chief Executive Officer pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002.

Certification of the Company’s  Chief Financial Officer  pursuant  to  Section 302 of the
Sarbanes-Oxley Act of 2002.

Certification of the Company’s  Chief Executive Officer and Chief Financial Officer pursuant
to Section 906 of the Sarbanes-Oxley Act  of 2002.

Proxy Statement for the 2012  Annual Meeting of Stockholders [To be filed with the
Securities and Exchange Commission  under Regulation 14A within 120 days  after
December 31, 2011; except to the extent specifically incorporated by reference,  the Proxy
Statement for the 2012 Annual Meeting of Stockholders  shall  not be deemed to be filed with
the Securities and Exchange Commission as part of this Annual Report  on Form  10-K]

XBRL Instance Document

XBRL Taxonomy Extension  Schema Document

XBRL Taxonomy Extension  Calculation Linkbase Document

XBRL Taxonomy Extension  Definition  Linkbase  Document

XBRL Taxonomy Extension  Label  Linkbase Document

XBRL Taxonomy Extension  Presentation Linkbase Document

# A management contract or compensatory plan or arrangement.

*

Filed herewith.

51

Index to Consolidated Financial Statements

Consolidated Financial Statements

Reports of Independent Registered Public  Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Changes  in  Shareholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

F-2

F-4

F-5

F-6

F-7

F-8

F-1

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders  of Douglas Dynamics, Inc.

We  have audited the accompanying consolidated balance sheets of Douglas  Dynamics,  Inc. (the

Company) as of December 31, 2011 and 2010, and  the related consolidated  statements of income,
changes in shareholders’ equity, and  cash  flows  for each  of the three years  in the period ended
December 31, 2011. These financial statements are  the responsibility of the  Company’s management.
Our responsibility is to express an opinion  on these financial statements based  on our audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated financial position of  Douglas Dynamics, Inc.  at  December 31, 2011 and  2010, and  the
consolidated results of its operations and  its cash  flows  for  each  of the three years in the period ended
December 31, 2011, in conformity with  U.S.  generally accepted accounting  principles.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), Douglas  Dynamics, Inc.’s internal  control  over financial  reporting as
of December 31, 2011, based on criteria established in Internal Control—Integrated Framework issued by
the Committee of Sponsoring Organizations  of the Treadway Commission  and our report  dated
March 13, 2012 expressed an unqualified  opinion thereon.

Milwaukee, Wisconsin
March 13, 2012

/s/ Ernst & Young LLP

F-2

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders  of Douglas Dynamics, Inc.

We  have audited Douglas Dynamics, Inc.’s  (the  Company) internal control over financial reporting
as of  December 31, 2011, based on criteria established in  Internal Control—Integrated Framework issued
by the Committee  of Sponsoring Organizations of  the Treadway Commission (the COSO  criteria).
Douglas Dynamics, Inc.’s management is responsible  for maintaining effective  internal control over
financial reporting, and for its assessment  of  the effectiveness  of internal  control  over financial
reporting included in the accompanying Management’s Report on Internal Control over  Financial
Reporting. Our responsibility is to express an opinion  on the company’s internal control over financial
reporting based on our audit.

We  conducted our audit in accordance  with the  standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective internal control over financial reporting was maintained
in all material respects. Our audit included obtaining an  understanding  of internal control  over
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based on  the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We  believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a  process designed to provide  reasonable

assurance regarding the reliability of  financial reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted  accounting  principles. A company’s internal
control over financial reporting includes those policies  and procedures that (1)  pertain to the
maintenance of records that, in reasonable detail,  accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2)  provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of  financial statements in  accordance with generally
accepted accounting principles, and that receipts  and  expenditures of the company are being made  only
in accordance with authorizations of management  and  directors of the company; and  (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial  reporting may not prevent or

detect misstatements. Also, projections  of any  evaluation of  effectiveness to future periods are  subject
to the risk that controls may become inadequate because  of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, Douglas Dynamics, Inc. maintained, in  all material respects,  effective internal

control over financial reporting as of  December  31, 2011, based on the COSO criteria.

We  also have audited, in accordance  with the  standards of the Public Company Accounting

Oversight Board (United States), the  consolidated balance  sheets of Douglas  Dynamics,  Inc. as of
December 31, 2011 and 2010, and the related  consolidated statements of income, changes in
shareholders’ equity and cash flows for  each of the three years  in the  period ended  December 31, 2011
and our report dated March 13, 2012, expressed an unqualified  opinion thereon.

/s/Ernst & Young LLP

Milwaukee, WI
March 13, 2012

F-3

DOUGLAS DYNAMICS, INC.

CONSOLIDATED BALANCE SHEETS

(Dollars In Thousands, Except Per Share Data)

December 31,
2011

December 31,
2010

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 39,432
34,019
24,005
4,952
—
1,054

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

103,462

Property, plant, and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets  held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred financing costs, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets

21,340
1,732
107,222
121,747
3,402
112

$ 20,149
37,040
23,481
7,142
29
1,131

88,972

21,962
1,779
107,222
126,948
953
207

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$359,017

$348,043

Liabilities and shareholders’ equity
Current liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current  liabilities . . . . . . . . . . . . . . . . . . . . .
Accrued interest
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term debt

$ 5,040
15,755
350
395
11,071

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

32,611

Retiree health benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,053
14,163
26,957
912
111,866
1,066

$

2,847
11,923
23
—
1,183

15,976

7,235
10,753
22,650
1,067
119,971
898

Shareholders’ equity:

Common Stock, par value $0.01, 200,000,000 shares authorized, 22,020,694
and 21,579,655 shares issued and outstanding at  December 31,  2011 and
December 31, 2010, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

220

216

Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shareholders’ notes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss,  net of tax . . . . . . . . . . . . . . . . . .

130,907
—
39,742
(7,480)

Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

163,389

127,695
(482)
46,495
(4,431)

169,493

Total liabilities and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

$359,017

$348,043

See accompanying Notes to Consolidated Financial  Statements

F-4

DOUGLAS DYNAMICS, INC.

CONSOLIDATED STATEMENTS OF  INCOME

(In Thousands, Except Per Share Data)

2011

2010

2009

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$208,798
136,981

$176,795
116,494

$174,342
117,264

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

71,817

Selling, general, and administrative expense . . . . . . . . . . . . . . . . . . .
Intangibles amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management fees-related party . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,389
5,201
46

40,181

(8,918)
(673)
(218)

60,301

26,509
6,001
6,383

21,408

57,078

20,085
6,161
1,393

29,439

(10,943)
(7,967)
36

(15,520)
—
(90)

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30,372

2,534

13,829

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,332

872

3,986

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 19,040

$

1,662

$

9,843

Less: Net income attributable to participating  securities . . . . . . . . . . .

233

12

—

Net income attributable to common shareholders . . . . . . . . . . . . . . .

$ 18,807

$

1,650

$

9,843

Earnings per share:

Basic earnings per common share attributable  to  common

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings per common share assuming  dilution  attributable to

common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends declared and paid per share . . . . . . . . . . . . . . . . . . .

$

$
$

0.87

0.85
1.18

$

$
$

0.09

0.09
0.38

$

$
$

0.68

0.67
0.00

See accompanying Notes to Consolidated Financial Statements

F-5

CONSOLIDATED STATEMENTS OF  CHANGES IN SHAREHOLDERS’ EQUITY

DOUGLAS DYNAMICS, INC.

(Dollars In Thousands)

Redeemable Securities

Series A
Redeemable
Preferred
Stock

Series B
Redeemable
Preferred

Series  C
Redeemable
Preferred

Shares Dollars Shares Dollars Shares Dollars

Additional Shareholders’

Accumulated
Other

Common  Stock

Paid-in
Shares Dollars Capital

Notes

Retained Comprehensive

Receivable Earnings

Loss

Total

Comprehensive
Income (Loss)

Balance at December 31, 2008

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

. —

$—

.

.

.

.

.

.

.

.

.

.

Net income .
.
.
Adjustment for pension and postretirement benefit liability,  net of
.
.
.
.

.
.
Interest on shareholders’ notes receivable .
.
Stock repurchases and retirement .

tax of $365 .

.
.
.

.
.
.

.
.
.

.
.
.

.
.
.

.
.
.

.
.
.

.
.
.

.
.
.

.
.
.

.
.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

. —

. —
. —
. —

—

—
—
—

F
-
6

Balance at December 31, 2009

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

. —

$—

.

.
.

.
.

.
.

.
.

.
.
Net income .
.
Dividends paid .
.
.
Adjustment for pension and postretirement benefit liability, net  of
.
.
.

.
.
Interest on shareholders’ notes receivable .

tax of $327 .

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

. —
. —

. —
. —

Issuance and sales of common stock  by Company  through IPO .

. —

Issuance of non-vested  common stock in connection with IPO .

.

. —

Shares issued for options exercised in connection  with IPO .
. —
Fractional shares repurchased and retired in connection  with IPO . —
. —
.
Stock repurchases and retirement .
. —
.
.
Deferred stock units converted .
. —
.
.
.
Stock option exercises .
.
. —
.
.
.
Stock based compensation .

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.

.
.

.

.

.

—
—

—
—

—

—

—
—
—
—
—
—

Balance at December 31, 2010

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

. —

$—

.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

tax of $1,560 .

.
.
Net income .
.
Dividends paid .
.
.
Adjustment for pension and postretirement benefit liability, net  of
.
.
.
.
.
.
.

.
.
Adjustment for interest rate swap, net of tax of $230 .
.
Interest on shareholders’ notes receivable .
.
.
Repayment of shareholders’ note  receivable .
.
.
Shares issued for options exercised .
.
.
.
Stock based compensation .

.
.
.
.
.
.

.
.
.
.
.
.

.
.
.
.
.
.

.
.
.
.
.
.

.
.
.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

. —
. —

. —
. —
. —
. —
. —
. —

—
—

—
—
—
—
—
—

Balance at December 31, 2011

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

. —

$—

1

—

—
—
—

1

—
—

—
—

—

—

—
—
(1)
—
—
—

—

—
—

—
—
—
—
—
—

—

$ 1

—

—
—
—

$ 1

—
—

—
—

—

—

—
—
(1)
—
—
—

$—

—
—

—
—
—
—
—
—

$—

1

—

—
—
—

1

—
—

—
—

—

—

—
—
(1)
—
—
—

—

—
—

—
—
—
—
—
—

—

$ 1

14,454,369

$144

$ 60,378

$(1,116)

$ 43,212

$(4,559)

$ 98,059

—

—
—
—

—

—

—

—
—
—
—
(32,633) —

—
—
(405)

—

—
(34)
137

9,843

—
—
—

—

622
—
—

9,843

$ 9,843

622
(34)
(268)

622
—
—

$ 1

14,421,736

$144

$ 59,973

$(1,013)

$ 53,055

$(3,937)

$108,222

$10,465

—
—

—
—

65

2

—
—

—
—

—
—

—
—

— 6,500,000

—

—
—
(1)
—
—
—

208,130

180,567

2
(7) —

174,229
95,000
—

2
1
—

—
—

—
—

63,864

(2)

1,659
—

(2)
1,067
1,136

—
—

—
(28)

—

—

—
—
559
—
—
—

1,662
(8,222)

—
—

—

—

—
—

—
—
—

—
—

(494)
—

—

—

—
—
—
—
—
—

1,662
(8,222)

$ 1,662
—

(494)
(28)

63,929

—

1,661
—
559
—
1,068
1,136

(494)
—

—

—

—
—
—
—

—

$— 21,579,655

$216

$127,695

$ (482)

$ 46,495

$(4,431)

$169,493

$ 1,168

—
—

—
—
—
—
—
—

—
—

—
—
—
—
319,383
121,656

—
—

—
—
—
—
3
1

—
—

—
—
—
—
1,340
1,872

—
—

—
—
(7)
489
—
—

19,040
(25,793)

—
—

19,040
(25,793)

19,040
—

—
—
—
—
—
—

(2,658)
(391)
—
—
—
—

(2,658)
(391)
(7)
489
1,343
1,873

(2,658)
(391)
—
—
—
—

$— 22,020,694

$220

$130,907

$ —

$ 39,742

$(7,480)

$163,389

$15,991

See accompanying Notes to Consolidated Financial Statements

DOUGLAS DYNAMICS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In Thousands)

Operating activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 19,040

$

1,662

$ 9,843

2011

2010

2009

Adjustments to reconcile net income  to  net cash provided  by

operating activities:
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs and debt discount . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for losses on accounts receivable . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid and other assets and prepaid  income  taxes . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current  liabilities . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit obligations and other long-term liabilities . . . . . . . . . . . . .

8,176
832
673
1,873
47
6,497

2,974
(524)
201
2,193
4,554
(155)
1,347

11,705
872
7,967
4,029
445
641

(5,313)
3,216
1,437
(2,323)
(7,201)
(415)
(945)

11,958
1,209
—
732
133
1,810

(3,717)
2,105
(776)
218
1,127
(162)
1,091

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . .

47,728

15,777

25,571

Investing activities
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of equipment . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . .

Financing activities
Stock repurchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . .
Payment  of call premium and post payoff interest on  senior notes

redemption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Collection of shareholders’ notes receivable . . . . . . . . . . . . . . . . . . .
Payments of financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from initial public offering,  net . . . . . . . . . . . . . . . . . . . . .
Borrowings on long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,373)
67

(2,306)

—
1,343

(3,009)
226

(8,200)
—

(2,783)

(8,200)

(166)
—

(1,000)
—

—
482
(3,471)
—
123,750
(25,793)
(122,450)

(3,876)
531
(2,605)
63,929
40,000
(8,222)
(151,509)

—
—
—
—
—
—
(850)

Net cash used in financing activities

. . . . . . . . . . . . . . . . . . . . . . . .

(26,139)

(61,918)

(1,850)

Change in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of year . . . . . . . . . . . . . . . .

19,283
20,149

(48,924)
69,073

15,521
53,552

Cash and cash equivalents at end of  year . . . . . . . . . . . . . . . . . . . . .

$ 39,432

$ 20,149

$69,073

Supplemental disclosure of cash flow  information
Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

2,479
7,767

$
1,663
$ 16,886

$ 1,895
$14,410

See accompanying Notes to Consolidated Financial  Statements

F-7

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

1. Description of business and basis  of presentation

Douglas Dynamics, Inc., (the ‘‘Company’’) is the North American leader in the design,
manufacture and sale of snow and ice control  equipment  for  light trucks,  which is comprised of
snowplows and sand and salt spreaders,  and  related  parts and  accessories.  The  Company’s snow and  ice
control products are sold through a network of over  720 truck equipment  distributors that purchase
directly from the Company and are located throughout  the snowbelt  regions in  North America
(primarily the Midwest, East and Northeast regions of the  United States as  well as all provinces  of
Canada). The Company sells its products under the  WESTERN(cid:3), FISHER(cid:3), and BLIZZARD(cid:3)
brands. The Company is headquartered  in Milwaukee, WI  and  currently  has manufacturing facilities in
Milwaukee, WI, and Rockland, ME. The Company  closed its Johnson City, TN facility  in August 2010.
The Company operates as a single segment.

On May 20, 2011 and December 6, 2011, certain  of the stockholders of the Company,  including

affiliates of Aurora Capital Group and Ares Management, closed registered secondary offerings of
5,750,000 and 1,996,479 shares, respectively, of the Company’s common  stock.  The Company did  not
receive any proceeds from the sale of its stock  by  the selling stockholders in the  offerings.

2. Summary of Significant Accounting Policies

Principles of consolidation

The accompanying consolidated financial statements include the accounts of  Douglas

Dynamics, Inc. and its direct wholly-owned subsidiary, Douglas Dynamics, L.L.C., and its indirect
wholly-owned subsidiaries, Douglas Dynamics Finance Company  (an inactive subsidiary)  and
Fisher, LLC (hereinafter collectively referred  to  as the ‘‘Company’’). All intercompany balances and
transactions have been eliminated in consolidation.

Use of estimates

The preparation of the financial statements  in conformity  with U.S. generally  accepted accounting

principles requires management to make estimates and assumptions  that affect the reported  amounts of
assets and liabilities and disclosure of  contingent assets and liabilities at the  date of the  financial
statements and the reported amounts of revenues and expenses during  the reporting periods.
Accordingly, actual results could differ from  those estimates.

Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with  an original maturity of three

months or less to be cash equivalents.  Cash equivalents are carried at cost, which approximates  fair
value.

Accounts receivable and allowance for  doubtful  accounts

The Company carries its accounts receivable at  their face amount less an allowance for  doubtful

accounts. The majority of the Company’s  accounts receivable  are due from distributors of  truck
equipment. Credit is extended based on  an evaluation of a customer’s  financial  condition. On a

F-8

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

2. Summary of Significant Accounting Policies (Continued)

periodic basis, the Company evaluates its accounts receivable and establishes the allowance for doubtful
accounts based on a combination of specific customer circumstances and credit conditions based on a
history of write-offs and collections. A  receivable is considered past  due if payments have not been
received within agreed upon invoice terms. Accounts receivable  are written off after all collection
efforts have been exhausted. The Company takes a security interest in the  inventory  as collateral for
the receivable but often does not have  a priority security  interest.

Financing program

The Company is party to a financing program in which certain  distributors may elect to finance
their purchases from the Company through a third party financing company. The Company provides
the third party financing company recourse against  the Company regarding the collectability of the
receivable under the program due to the fact that if the third  party financing company  is unable  to
collect from the distributor the amounts due in respect of the  product financed, the  Company would  be
obligated to repurchase any remaining inventory  related to  the  product financed and reimburse any
legal fees incurred by the financing company. During  the years ended December 31, 2011,  2010 and
2009, distributors financed purchases of $2,752, $1,696 and $3,269 through this financing program,
respectively. At December 31, 2011 there were  $55 of uncollectible  outstanding receivables  related to
sales financed under the financing program, all of  which is fully reserved for in the allowance for
doubtful  accounts. There were no outstanding  or  uncollectible amounts related to sales financed under
the financing program for the years ended December 31, 2010. The amount owed  by  our  distributors to
the third party financing company under this program at December  31, 2011 and 2010 was  $1,714 and
$1,267, respectively. The Company was required  to  repurchase repossessed inventory  of  $41, $91 and
$19 for the years ended December 31, 2011, December 31, 2010 and December 31, 2009, respectively.

In the past, minimal losses have been incurred  under  this  agreement. However,  an adverse change

in distributor retail sales could cause this situation to change  and  thereby require  the Company to
repurchase repossessed units. Any repossessed units are inspected  to  ensure they are current,  unused
product and are restocked and resold.

Interest  Rate Swap

As required by the new debt agreement the  Company entered into in the  second quarter of 2011,

the Company entered into an interest-rate swap agreement to hedge against the potential impact on
earnings from increases in market interest rates. Under the  interest rate swap agreement, effective as of
July 18, 2011 the Company either receives or makes payments on a monthly basis based  on the
differential between 6.335% and LIBOR  plus 4.25%  (with a LIBOR floor  of  1.5%).  See
Comprehensive income (loss) for treatment of gains and losses  on the interest rate swap  agreement.

Inventories

Inventories are stated at the lower of  cost or market. Market is determined based on estimated
realizable values. Inventory costs are primarily determined by  the first-in, first-out (FIFO) method.  The

F-9

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

2. Summary of Significant Accounting Policies (Continued)

Company periodically reviews our inventory for slow  moving, damaged  and  discontinued items and
provides reserves to reduce such items  identified to their recoverable amounts.

Property, plant and equipment

Property, plant and equipment are recorded at cost, less accumulated depreciation. Depreciation is

computed using straight-line methods over the  estimated  useful lives  for  financial statement purposes
and  an accelerated method for income tax  reporting purposes. The  estimated  useful lives  of the assets
are as follows:

Land improvements and buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment
Furniture and fixtures
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mobile equipment and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years

15 - 40
3 - 20
3 - 12
3 - 10

Depreciation expense was $2,975, $5,704, and $5,797 for the years ended December 31,  2011, 2010

and 2009, respectively.

Expenditures for renewals and improvements that significantly add to the productive capacity or
extend the useful life of an asset are  capitalized. Expenditures for maintenance and  repairs are  charged
to operations when incurred. Repairs  and  maintenance expenses  amounted  to  $4,025, $2,909 and $3,079
for the years ended December 31, 2011, 2010 and  2009, respectively. When assets are sold or retired,
the cost of the asset and the related accumulated  depreciation  are eliminated  from the accounts  and
any gain or loss is recognized in the results of  operations.

Impairment of long-lived assets

Long-lived assets are reviewed for potential impairment when events or changes in  circumstances

indicate that the carrying amount of the  asset  may  not  be  recoverable. Recoverability  of  assets to be
held and used is measured by comparison  of  the carrying  value of such assets  to  the undiscounted
future cash flows expected to be generated by the assets.  If the carrying value  of  an asset exceeds its
estimated undiscounted future cash flows,  an  impairment provision is  recognized  to  the extent that the
carrying  amount of the asset exceeds its  fair value. Assets  to  be  disposed of are reported at  the lower
of the carrying amount or the fair value  of the asset,  less costs  of disposition. Management of the
Company considers such factors as current results, trends and  future prospects, current market  value,
and other economic and regulatory factors in performing these analyses. The Company determined that
no long-lived assets were impaired as of  December 31,  2011 and  2010.

Goodwill and other intangible assets

Goodwill and indefinite-lived intangible assets are tested for impairment annually in the  fourth

quarter, or sooner if impairment indicators arise. The fair  value of indefinite-lived intangible assets is
estimated based upon a market approach.  In reviewing goodwill for  impairment, potential impairment
is identified by comparing the estimated  fair  value of the reporting unit to its  carrying value. The

F-10

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

2. Summary of Significant Accounting Policies (Continued)

Company has determined it has one reporting unit. When the fair  value is less than the carrying  value
of the net assets of the reporting unit, including goodwill, an impairment loss may be recognized. The
Company has determined that goodwill and  indefinite lived assets were not impaired as  of
December 31, 2011 and 2010.

Intangible assets with estimable useful lives  are  amortized over their respective estimated useful

lives and also reviewed at least annually for impairment or as events or circumstances arise.  The
Company amortizes its distribution network intangible over periods  ranging  from 15 to 20  years,
trademarks over 7 to 10 years, patents over 7  to  20 years, and  noncompete agreements over 5 years.
The Company has determined that finite lived  intangible assets were not impaired as of  December 31,
2011 and 2010.

Income taxes

Deferred income taxes are accounted for under the asset and liability method  whereby deferred  tax

assets and liabilities are recognized for  the future tax consequences attributable  to  differences between
the financial statement carrying amounts of existing assets  and liabilities and their respective  tax bases.
Deferred tax assets and liabilities are measured  using enacted tax rates.  Deferred income tax  provisions
or benefits are based on the change in the  deferred tax  assets and  liabilities from period to period.
Deferred income tax assets are reduced by  a  valuation allowance if  it is more likely than  not  that  some
portion of the deferred income tax asset will not be realized.  Additionally,  when applicable, the
Company would classify interest and penalties related  to  uncertain tax positions in  income  tax expense.

Deferred financing costs

The costs of obtaining financing are  capitalized and amortized over the term of the related

financing on a basis that approximates the effective interest  method. The changes  in deferred  financing
costs are as follows:

Balance at January 1, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,520
(1,209)

Balance at December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Write-off of unamortized deferred financing costs . . . . . . . . . . . . . . . . . . .
Deferred financing costs capitalized on new debt . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Write-off of unamortized deferred financing costs . . . . . . . . . . . . . . . . . . .
Deferred financing costs capitalized on new debt . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . .

3,311
(2,045)
559
(872)

953
(335)
3,471
(687)

Balance at December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,402

For the year ended December 31, 2011,  the Company recorded the write-off  of deferred financing
costs as a loss on extinguishment of debt, in the  consolidated statements of  operations  as a result  of an

F-11

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

2. Summary of Significant Accounting Policies (Continued)

amendment to the Company’s term loan facility. The amendment  of the term loan facility  resulted in  a
significant modification of the debt which resulted in the write off of unamortized  capitalized deferred
financing costs of $335. See further details in Note 7. For  the year ended December 31, 2010  the
Company recorded a loss on extinguishment of debt of $7,967 as a result of an  amendment to the
Company’s term loan facility and the repayment  of the  senior notes as follows. The amendment of  the
term loan facility resulted in a significant modification of the debt, which resulted in the write off  of
unamortized deferred financing costs of $995.  The  Company also incurred expenditures  of $2,045
related to financing costs paid to existing lenders. The Company wrote off  $1,050 of unamortized
deferred financing costs related to the senior  notes and paid  $3,876 for a redemption call  premium and
post payoff interest on the senior notes redemption.

Fair Value

Fair value is the price at which an asset  could be exchanged in a current transaction  between
knowledgeable, willing parties. A liability’s fair value  is defined as the amount that would be paid to
transfer the liability to a new obligor, not  the amount that would  be  paid  to  settle  the liability with the
creditor.  Fair value measurements are categorized into one  of three levels based  on the lowest  level of
significant input used: Level 1 (unadjusted quoted prices  in  active  markets); Level 2 (observable  market
inputs available at the measurement date, other than quoted prices included in  Level  1); and  Level  3
(unobservable inputs that cannot be corroborated by observable market data).

The following table presents financial assets and liabilities measured at fair value on a  recurring

basis and discloses the fair value of long-term debt:

Assets:

Assets(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities:

Fair Value
at
12/31/2011

Fair Value
at
12/31/2010

$

$

— $

— $

—

—

Long term debt(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-current liabilities—Interest rate swap(c) . . . . . .

122,709
621

120,397
—

Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$123,330

$120,397

(a) The Company does not have any financial assets  that are  required to be measured at fair

value on  a recurring basis.

(b) The fair value of the Company’s long-term debt, including current  maturities, is  estimated
using discounted cash flows based on the Company’s current incremental borrowing  rates
for similar types of borrowing arrangements, which  is a level 2  input for all periods
presented. Meanwhile, long-term debt  is recorded at carrying amount, net  of discount, as
disclosed on the face of the balance sheet.

F-12

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

2. Summary of Significant Accounting Policies (Continued)

(c) Valuation models are calibrated to initial  trade price.  Subsequent valuations are based  on
observable inputs to the valuation model (e.g. interest rates and credit spreads).  Model
inputs are changed only when corroborated by market data. A credit  risk adjustment is
made using observable market credit spreads.  Thus, inputs used to determine  fair value of
the interest rate swap are level 2 inputs.

Concentration of credit risk

The Company’s cash is deposited with  multiple financial institutions.  At  times, deposits in  these

institutions exceed the amount of insurance provided on  such deposits.  The Company has  not
experienced any losses in such accounts and believes that  it is not exposed  to  any significant risk on
these balances.

No distributor represented more than  10% of the Company’s net sales  or accounts  receivable

during the years ended December 31, 2011, 2010 and 2009.

Revenue recognition

The Company recognizes revenues upon shipment to the  customer,  which is when title  passes and

all of the following conditions are satisfied: (i) persuasive evidence of an arrangement exists; (ii) the
price is fixed or determinable; (iii) collectability  is reasonably assured; and (iv) the  product has  been
shipped and the Company has no further obligations. Customers have no  right of return privileges.
Historically, product returns have not  been material and are permitted on an  exception  basis only.

The Company offers a variety of discounts and sales incentives  to  our distributors.  The  estimated

liability for sales discounts and allowances is recorded at the time of sale as a  reduction of net  sales.
The liability is estimated based on the  costs of the  program, the planned  duration of the program and
historical experience.

Cost of sales

Cost of sales includes all costs associated with the manufacture of the Company’s products,
including raw materials, purchased parts,  freight, plant operating  expenses, property  insurance and
taxes, and plant depreciation. All payroll  costs and employee benefits for  the hourly workforce,
manufacturing management, and engineering costs are included in cost  of sales.

Warranty cost recognition

The Company accrues for estimated  warranty costs  as revenue is  recognized. See note  9 for  further

details.

Advertising expenses

Advertising expenses include costs for the  production  of  marketing media, literature, CD-ROM,

and displays. The Company participates  in trade  shows and advertises in the yellow pages and
billboards. Advertising expenses amounted to $2,718, $2,805 and $2,528  for  the years ended

F-13

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

2. Summary of Significant Accounting Policies (Continued)

December 31, 2011, 2010 and 2009, respectively. The Company  also  provides its  distributors with
pre-approved, cooperative advertising programs, which  are  recorded as advertising expense in selling,
general and administrative expense. All costs associated with the Company’s advertising programs are
expensed as incurred.

Shipping and handling costs

Generally, shipping and handling costs  are  paid directly by  the customer  to the shipping  agent.

Those shipping and handling costs billed by the Company are recorded as  a component of sales with
the corresponding costs included in cost  of sales.

Share-based payments

The Company applies the guidance codified in ASC  718—Compensation—Stock Compensation.

This standard requires the measurement of the cost  of employee services  received in  exchange for an
award of equity instruments based on the  fair  value of the award at the grant date and recognition  of
the compensation expense over the period during which an employee is required  to  provide service in
exchange for the award (generally the  vesting  period). Because the  Company used the minimum-value
method to measure compensation cost for  employee stock options  prior to January  1, 2006 the  date on
which  ASC 718 was adopted, under this previous guidance,  it was required to use the prospective
method of adoption for this standard. Under the  prospective method, the Company continues to
account for non-vested awards outstanding at the date of adoption using the  same method  as prior to
adoption for financial statement recognition  purposes. All awards granted, modified, or settled after the
date  of  adoption are accounted for using the  measurement, recognition, and  attribution  provisions of
ASC 718.

Comprehensive income (loss)

Comprehensive income (loss) is defined as the  change in equity (net assets) of  a business
enterprise during a period from transactions  and  other  events and  circumstances from non-owner
resources and is comprised of net income  or  loss and ‘‘other comprehensive income (loss)’’. The
Company’s other comprehensive income  (loss) is comprised of  the  adjustments for  pension and
postretirement benefit liabilities as well  as the impact of our interest rate swap.  The interest  rate swap
contract on $50,000 notional amount of the term loan expires in December 2014. The Company does
not expect to record any unrecognized loss  into  earnings in  the next twelve months. Additionally,  other
comprehensive income (loss) includes  the  net income (loss) of the  Company plus/minus  the Company’s
adjustments for its defined benefit retirement plans based on the measurement date as of the
Company’s year-end.

F-14

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

2. Summary of Significant Accounting Policies (Continued)

Components of accumulated other comprehensive loss are as follows:

Interest rate swap, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrecognized pension and postretirement benefit plan  liabilities,

December 31,

2011

2010

$ (391) $ —

net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(7,089)

(4,431)

$(7,480) $(4,431)

Segment Reporting

The Company operates in and reports as a  single operating segment, which is the  manufacture and
sale of snow and ice control products.  Net sales are  generated through the  sale of  snow and ice control
products and accessories to distributors. The  chief operating decision maker (the Company’s Chief
Executive Officer) manages and evaluates  its operations as one segment primarily due to similarities in
the nature of the products, production processes  and  methods of distribution. All  of the Company’s
identifiable assets are located in the United States.  The Company’s sales  outside North  America are
not material, representing less than 1% of  net sales.

The Company’s product offerings primarily consist of  snow and ice control products and

accessories. Equipment and parts and  accessories are  each a similar class of products based  on similar
customer usage.

Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Parts  and accessories . . . . . . . . . . . . . . . . . . . . . .

$177,806
30,992

$151,808
24,987

$147,478
26,864

Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$208,798

$176,795

$174,342

Year ended December 31,

2011

2010

2009

3. Related-Party Transactions

The Company was party to a Joint Management  Services Agreement  with Aurora Management
Partners,  LLC (‘‘AMP’’) and ACOF Management, LP (‘‘ACOF’’), who were  affiliates  of its  principal
stockholders at that time. Prior to the Company’s initial public  offering  (‘‘IPO’’)  of its  common stock in
May 2010, this agreement obligated the  Company  to  pay  an annual  management fee of $1,250 per
annum, to AMP and ACOF, pro rata  in accordance  with their respective  holdings,  plus reimbursement
of reasonable out-of-pocket expenses,  in  exchange for consultation and advice in fields such  as financial
services, accounting, general business management, acquisitions,  dispositions and  banking.

F-15

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

3. Related-Party Transactions (Continued)

In connection with the Company’s IPO, the Company  amended  and restated the terms  of  its  Joint
Management Services Agreement to, among other  things, (i) extend the term  of service until the earlier
of (A) the fifth anniversary of the consummation of  the Company’s IPO, (B) such  time as  AMP and
ACOF, together with their affiliates, collectively hold less than  5%  of the Company’s outstanding
common stock and (C) such time as all  parties mutually agree in writing, while eliminating all other
termination events (other than termination for  cause);  (ii) eliminate the annual management fee, as
well as the provision obligating the Company  to  pay  AMP and ACOF a  transaction fee  in the event  of
an acquisition or any sale or disposition of the Company  or any of its divisions or  any sale of
substantially all Company assets or similar transactions in  exchange for a one-time  fee of  $5,800 upon
the consummation of the IPO, pro rata in accordance with  their respective holdings; and (iii) modify
the expense reimbursement provisions to include reimbursement for out-of-pocket  expenses incurred in
connection with SEC and other legally required  filings made by each of AMP and  ACOF with respect
to the Company’s securities and certain other expenses. The one-time management  fee was  paid on
May 10, 2010, and is included in management fees—related  party expense for the year ended
December 31, 2010.

On December 6, 2011, the Company completed a secondary offering by certain stockholders.

Immediately following the secondary offering, AMP and ACOF were no longer shareholders in the
Company.

The Company recognized management fees and related expense of $46, $6,383  and $1,393  for the

years ended December 31, 2011, 2010 and 2009,  respectively.

4. Inventories

Inventories consist of the following:

Finished goods and work-in-process . . . . . . . . . . . . . . . . . . . . . .
Raw material and supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$22,630
1,375

$21,896
1,585

$24,005

$23,481

December 31,

2011

2010

F-16

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

5. Property, plant and equipment

Property, plant and equipment are summarized as follows:

December 31,

2011

2010

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mobile equipment and other . . . . . . . . . . . . . . . . . . . . . . . . .
Construction-in-process . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

960
1,768
12,660
23,253
7,255
1,216
748

$

960
1,768
12,554
22,343
6,482
1,019
422

Total property, plant and equipment . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . .

47,860
(26,520)

45,548
(23,586)

Net property, plant and equipment . . . . . . . . . . . . . . . . . . . . .

$ 21,340

$ 21,962

6. Other Intangible Assets

The following is a summary of the Company’s  other intangible assets:

Gross
Carrying
Amount

Less
Accumulated
Amortization

Net
Carrying
Amount

December 31, 2011:

Indefinite-lived intangibles:

Trademark and tradenames . . . . . . . . . . . . .

$ 60,000

$ — $ 60,000

Amortizable intangibles:

Dealer network . . . . . . . . . . . . . . . . . . . . . . .
Customer relations . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patents

Noncompete agreements . . . . . . . . . . . . . . . . .
Trademark—Blizzard . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

80,000
2,000
15,116

5,050
3,100
20

31,000
822
4,735

5,050
1,912
20

49,000
1,178
10,381

—
1,188
—

Amortizable intangibles, net . . . . . . . . . . . . . . . .

105,286

43,539

61,747

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$165,286

$43,539

$121,747

F-17

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

6. Other Intangible Assets (Continued)

Gross
Carrying
Amount

Less
Accumulated
Amortization

Net
Carrying
Amount

December 31, 2010:

Indefinite-lived intangibles:

Trademark and tradenames . . . . . . . . . . . . .

$ 60,000

$ — $ 60,000

Amortizable intangibles:

Dealer network . . . . . . . . . . . . . . . . . . . . . . .
Customer relations . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patents

Noncompete agreements . . . . . . . . . . . . . . . . .
Trademark—Blizzard . . . . . . . . . . . . . . . . . . .
License . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

80,000
2,000
15,116

5,050
3,100
20

27,000
689
3,977

5,050
1,602
20

53,000
1,311
11,139

—
1,498
—

Amortizable intangibles, net . . . . . . . . . . . . . . . .

105,286

38,338

66,948

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$165,286

$38,338

$126,948

Amortization expense for intangible  assets was $5,201, $6,001 and $6,161 for the years ended
December 31, 2011, 2010 and 2009, respectively. Estimated amortization expense for  the next five years
is as follows:

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,199
5,193
5,193
5,142
4,883

The weighted average remaining life  for intangible  assets is 12.2  years.

7. Long-Term Debt

Long-term debt is summarized below:

Term Loan, net of debt discount of $1,125  and $358  at

December 31, 2011 and December 31, 2010, respectively: . . .

$122,937

$121,154

Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current maturities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

122,937
11,071

121,154
1,183

$111,866

$119,971

December 31,

2011

2010

F-18

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

7. Long-Term Debt (Continued)

The scheduled maturities on long-term debt at December 31, 2011, are as follows:

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 11,071
1,071
1,071
1,071
1,071
107,582

$122,937

On April 18, 2011, the Company amended  its  senior credit facilities to, among other things,

(i) increase the borrowing ability under  the revolving credit agreement by $10,000,  and (ii) amend
certain of the provisions in its senior credit facilities which govern the Company’s ability to pay
dividends. Consequently, as of April 18, 2011, the Company’s  senior credit facilities consisted of a
$125,000 term loan facility and a $70,000  revolving credit facility with a group of banks. The previous
term loans consisted of an initial term loan of $85,000 and  a  ‘‘tack on’’ of $40,000  and a  $60,000
revolving credit facility. Prior to the April 2011  changes to the Company’s senior  credit facilities, the
interest on the original $85,000 term loan facility was (at the  Company’s option)  either the base rate
(which shall be no less than 3%) plus  3.5% or the  eurodollar rate (which shall be no less than  2%)
plus 4.5%. The interest for the additional  $40,000 in the Company’s term loan  facility was  an interest
rate equal to (at the Company’s option)  either  the base rate (which shall  be no less than  3%)  plus 4%
or the eurodollar rate (which shall be no less than 2%) plus 5%. Under  the previous revolving credit
facility, the margin for base rate loans  was  either 0.25% or 0.50% and  the margin  for eurodollar  rate
loans was either 1.25% or 1.50%, in  each case  determined based on the Company’s leverage  ratio from
time to time.

The agreement for the new term loan (the ‘‘Term Loan Credit  Agreement’’) provides for a senior
secured term loan facility in the aggregate principal amount of $125,000 and generally  bears interest at
(at the Company’s election) either (i) 3.25% per annum plus the greatest of (a) the Prime  Rate (as
defined in the Term Loan Credit Agreement) in effect on  such day,  (b) the  weighted  average of the
rates on overnight Federal funds transactions with members  of the Federal Reserve System arranged by
Federal funds brokers plus 0.50% and  (c) 1.00% plus the  greater of (1)  the London Interbank Offered
Rate for a one month interest period  multiplied  by the Statutory Reserve Rate  (as  defined  in the Term
Loan Credit Agreement) and (2) 1.50% or (ii)  4.25% per annum  plus the greater of (a)  the London
Interbank Offered Rate for the applicable interest  period multiplied by the  Statutory Reserve  Rate and
(b) 1.50%. The revolving credit facility as  amended and restated (the ‘‘Revolving  Credit  Agreement’’)
provides that the Company has the option to select whether borrowings will  bear interest at  either
(i) 2.25% per annum plus the London  Interbank Offered  Rate  for the  applicable  interest period
multiplied by the Statutory Reserve Rate or (ii) 1.25%  per  annum plus the greatest  of  (a) the Prime
Rate in effect on such day, (b) the weighted average of the rates on overnight  Federal funds
transactions with members of the Federal Reserve System  arranged by Federal funds brokers  plus
0.50% and (c) the London Interbank  Offered Rate for a one  month interest period  multiplied by the
Statutory Reserve Rate plus 1%. The maturity date for the Company’s  amended and restated revolving

F-19

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

7. Long-Term Debt (Continued)

credit facility is April 18, 2016, and the Company’s new term loan amortizes in nominal  amounts
quarterly with the balance payable on April 18, 2018.

The new term loan entered into in the second quarter of 2011 was issued  at a $1,250 discount

which is being amortized over the term of the new  term loan.

The Company’s entry into the new term  loan  facility resulted in a significant modification of  the
Company’s debt which resulted in the  write off  of unamortized  capitalized  deferred financing costs of
$335 and write off of unamortized debt  discount of $338 which in  total resulted in  a loss  on
extinguishment of debt of $673 in the Consolidated Statement of Income during  the year  ended
December 31,2011.

At December 31, 2011, the Company  had no outstanding borrowings on the revolving credit  facility

and  remaining borrowing availability of  $70,000.

The Company’s senior credit facilities  include certain negative and operating covenants,  including

restrictions on its ability to pay dividends, and other customary covenants,  representations and
warranties and events of default. The senior  credit facilities entered into and recorded by the
Company’s subsidiaries significantly restrict  its subsidiaries from paying  dividends  and otherwise
transferring assets to Douglas Dynamics, Inc. The  terms of the  Company’s revolving credit  facility
specifically restrict subsidiaries from paying dividends  if a minimum availability under the revolving
credit facility is not maintained, and both senior credit  facilities  restrict subsidiaries from paying
dividends above certain levels or at all if  an event of default has occurred.  These restrictions would
affect the Company indirectly since the Company relies principally on distributions from its subsidiaries
to have funds available for the payment of  dividends. In  addition,  the Company’s revolving credit
facility includes a requirement that, subject  to  certain exceptions, capital expenditures  may not exceed
$10,000 in any calendar year and, if certain  minimum availability under  the revolving  credit facility is
not maintained, that the Company comply with a monthly minimum  fixed  charge coverage ratio test  of
1.0:1.0. Compliance with the fixed charge coverage ratio  test  is subject to certain cure rights under the
Company’s revolving credit facility. At December 31,  2011,  the  Company  was in  compliance with  the
respective covenants. The credit facilities are collateralized  by substantially  all  assets of the Company.

In accordance with the senior credit facilities, the  Company is  required to make additional
principal prepayments over the above scheduled payments under certain conditions. This includes, in
the case of the term loan facility, 100% of the  net cash  proceeds of certain asset  sales, certain
insurance or condemnation events, certain debt issuances, and,  within 150 days of the  end of the fiscal
year, 50% of excess cash flow, as defined,  including a deduction  for certain  distributions (which
percentage is reduced to 25% or 0% upon the  achievement of certain leverage  ratio thresholds), for
any fiscal year. Excess cash flow is defined in the senior credit facilities  as consolidated adjusted
EBITDA (earnings before interest, taxes, depreciation  and amortization) plus a working capital
adjustment less the sum of repayments  of  debt  and capital expenditures subject  to  certain  adjustments,
interest and taxes paid in cash, management  fees  and  certain restricted payments (including dividends
or distributions). Working capital adjustment is  defined in the senior credit facilities as the change  in
working capital, defined as current assets excluding cash and  cash  equivalents less current liabilities
excluding current portion of long term debt. As of December 31, 2011, the Company was not required

F-20

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

7. Long-Term Debt (Continued)

to make an excess cash flow payment.  However,  the Company  expects to  make a  voluntary  prepayment
of $10,000 in 2012.

Each of the senior secured facilities entered into in the second quarter of 2011 includes  a hedge

provision, which required the Company to enter into an interest rate hedge commencing 90 days  after
the closing date. The hedging provision required the Company to hedge the interest rate on  at least
25% of the aggregate outstanding principal amount of  the term loans. The purpose of  the interest  rate
swap is to reduce the Company’s exposure to interest rate volatility. Effective June 20,  2011, the
Company entered into an interest rate swap agreement with a notional amount  of $50,000. The interest
rate swap negative fair value at December 31, 2011 of  $621  is included in other long-term liabilities on
the Consolidated Balance Sheet. The Company  has counterparty credit risk  resulting from the  interest
rate swap, which it monitors on an on-going  basis. This  risk lies with one global  financial  institution.
Under the interest rate swap agreement, effective as of July 18,  2011, the Company  either receives or
makes payments on a monthly basis based  on the differential  between 6.335% and LIBOR plus 4.25%
(with a LIBOR floor of 1.5%). The interest rate  swap contract  on the term loan expires in December
2014.

8. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current  liabilities  are  summarized as  follows:

Payroll and related costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued warranty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,756
2,645
4,188
4,166

$ 2,993
2,334
3,399
3,197

$15,755

$11,923

December 31,

2011

2010

9. Warranty Liability

The Company accrues for estimated  warranty costs  as sales are recognized and periodically
assesses the adequacy of its recorded warranty  liability  and adjusts the  amount  as necessary. The
Company’s warranties generally provide,  with respect to its snow and ice control equipment,  that  all
material and workmanship will be free from defect for a period of two years after the date of purchase
by the end-user, and with respect to  its  parts and accessories purchased separately,  that  such parts and
accessories will be free from defect for  a  period  of one year after the  date of purchase by the  end-user.
Certain snowplows only provide for a one  year  warranty.  The Company  determines the  amount  of  the
estimated warranty costs (and its corresponding warranty reserve) based on the Company’s prior five
years of warranty history utilizing a formula driven by historical  warranty  expense  and applying
management’s judgment. The Company  adjusts its historical warranty  costs to take  into  account unique
factors such as the introduction of new  products into the marketplace that do not provide  a historical
warranty record to assess. The warranty  reserve is included  with Accrued Expenses and  Other Current
Liabilities in the accompanying consolidated balance sheets.

F-21

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

9. Warranty Liability (Continued)

The following is a rollforward of the Company’s warranty liability:

Balance at the beginning of the period . . . . . . . . . . . . .
Warranty provision . . . . . . . . . . . . . . . . . . . . . . . . . . .
Claims paid/settlements . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,399
3,386
(2,597)

$ 3,040
2,604
(2,245)

$ 2,272
2,913
(2,145)

Balance at the end of the period . . . . . . . . . . . . . . . . .

$ 4,188

$ 3,399

$ 3,040

December 31,

2011

2010

2009

10. Income Taxes

The provision for income tax expense (benefit) consists  of the  following:

Current:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,697
326

$ — $ 1,284
892

231

Year ended December 31

2011

2010

2009

Deferred:
Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,023

231

2,176

7,855
454

8,309

363
278

641

3,165
(1,355)

1,810

$11,332

$872

$ 3,986

A reconciliation of income tax expense  computed  at the  federal statutory rate  to  the provision  for

income taxes for the years ended December 31, 2011, 2010  and 2009 is as follows:

Federal income tax expense at statutory rate . . . . . . . . .
State taxes, net of federal benefit . . . . . . . . . . . . . . . . . .

$10,630
1,522

$ 862
7

$ 4,840
302

2011

2010

2009

Valuation allowance changes . . . . . . . . . . . . . . . . . . . . .
Change in uncertain tax positions, net . . . . . . . . . . . . . .

Research and development credit . . . . . . . . . . . . . . . . . .
Rate change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Manufacturing tax benefits . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(47)
(150)

(111)
(162)

(552)
202

311
(349)

(117)
95

—
63

(1,129)
276

(194)
—

—
(109)

$11,332

$ 872

$ 3,986

F-22

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

12. Employee Retirement Plans (Continued)

The reconciliation of the beginning and ending  balances of the fair  value of plan  assets, funded

status of plans, and amounts recognized in the  consolidated  balance  sheets  consisted of the  following:

December 31

2011

2010

Change in projected benefit obligation:

Benefit obligation at beginning of year . . . . . . . . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 28,557
961

$ 24,723
800

Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of curtailment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefit obligation at end of year . . . . . . . . . . . . . . . . . . . . . . .
Change in plan assets:

1,539
4,126
(975)
(1,408)

1,432
2,884
(956)
(326)

32,800

28,557

Fair value of plan assets at beginning  of  year . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . .
Employer contributions through December 31 . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17,804
(109)
1,917
(975)

15,766
2,085
909
(956)

Fair value of plan assets at end of year . . . . . . . . . . . . . . . . . .

18,637

17,804

Funded Status: accrued pension liability . . . . . . . . . . . . . . . . .

$(14,163) $(10,753)

In May 2010, in connection with the  closure of  the Company’s manufacturing facility in Johnson

City, TN substantially all the employees at  this facility were terminated. This  resulted in a  cessation  of
all future benefit accruals for these employees under  the Company’s pension plans. A liability gain  of
$326 from the curtailment was recognized as  a reduction to the  net actuarial loss,  as the liability gain
was less than the unrecognized net actuarial  loss prior  to  the curtailment for the pension plan in the
year ended December 31, 2010. Therefore, this  did  not impact the consolidated statement of income
for the year ended December 31, 2010.

In November 2011, the Company took the following actions  with respect to its  pension plans
effective as of December 31, 2011: It  froze  benefits as  of January 1, 2012 for all employees under the
Company’s Pension Plan for Hourly Employees,  froze  benefits as  of  January 1,  2012 for  all  employees
under the Company’s Salaried Pension  Plan  for  employees with  less than five years of service and
grandfathered employees (other than  certain highly compensated employees) under the  Company’s
Salaried Pension Plan with five or more years of service, but  reduced the  benefit accrual from 1.67% of
pay to 1.00% of pay. In order to offset  the  loss of these benefit to employees, the  Company has
enhanced its defined contribution plan.  The company also established  a nonqualified  deferred
compensation plan effective as of January  1, 2012, for certain  highly compensated employees  whose
participation in the qualified plan is restricted. A  liability  gain of $1,408 from this curtailment was
recognized as a reduction to the net actuarial  loss, as  the liability gain was less than the unrecognized
net actuarial loss prior to the curtailment for the pension plan in the year ended December 31, 2011.

F-26

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

12. Employee Retirement Plans (Continued)

Therefore, this did not impact the consolidated statement of income for the year  ended December 31,
2011.

The components of net periodic pension cost consisted of the  following  for  the years ended

December 31,

2011

2010

2009

Component of net periodic pension cost:

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . .
Amortization of net loss . . . . . . . . . . . . . . . . . . . . . .

$

961
1,539
(1,357)
454

$

800
1,432
(1,162)
324

$ 820
1,355
(984)
519

Net periodic pension cost . . . . . . . . . . . . . . . . . . . . . . .

$ 1,597

1,394

$1,710

The accumulated benefit obligation for all pension plans  as  of December  31, 2011  and 2010,  was

$31,322 and $26,078, respectively.

In accordance with its adoption of ASC 715-20, the Company uses December 31, as its

measurement date for all periods presented. Assumptions used in  determining net periodic pension cost
for the plans consisted of the following:

Discount rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.5% 6.0% 6.0%

Rates of increase in compensation levels:

Year ended
December 31

2011

2010

2009

Salaried . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.5
Hourly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A N/A N/A
8.0

Expected long-term rate of return on  assets . . . . . . . . . . . . . . . .

3.5

8.0

8.0

3.5

The discount rate used to determine the benefit obligation at December  31, 2011 and 2010 is 4.6%

and 5.5%, respectively.

For 2012, the expected long-term rate of return  on plan assets is 7.25%. To determine the

long-term rate of return assumption for  plan assets,  the Company  studies historical  markets  and
preserves the long-term historical relationships between equities and fixed-income securities  consistent
with the widely accepted capital market principle that assets with higher volatility generate  a greater
return  over the long run. The Company evaluates current market factors such as inflation  and interest
rates before it determines long-term  capital  market  assumptions  and reviews  peer data and historical
returns to check for reasonableness and  appropriateness.

F-27

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

12. Employee Retirement Plans (Continued)

The expected benefit payments under  the pension  plans are  as follows:

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 - 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,260
1,310
1,340
1,360
1,380
8,020

The Company made required minimum pension  funding contributions  of  $1,917 to the pension
plans in 2011 and currently expects to make  $2,512 required  minimum pension  funding  contributions in
2012.

The Company maintains target allocation percentages  among  various asset classes  based on an
investment policy established for the pension plans,  which is designed  to achieve long-term objectives of
return,  while mitigating downside risk and considering expected cash  flows.  The  current weighted-
average target asset allocations are reflective  of  actual investments at December 31,  2011 and  2010.
The investment policy is reviewed periodically in order to achieve overall  objectives  in light  of  current
circumstances.

The Company’s weighted-average asset allocation  and actual  allocation for the qualified  pension

plans by asset category at December 31 is  as follows:

Target

2011

2010

Large Cap Equity . . . . . . . . . . . . . . . . . . .
Mid Cap Equity . . . . . . . . . . . . . . . . . . . . .
Small Cap Equity . . . . . . . . . . . . . . . . . . . .
International Equity . . . . . . . . . . . . . . . . . .
Emerging markets Equity . . . . . . . . . . . . . .
Fixed Income and Cash Equivalents . . . . . .
Real Estate . . . . . . . . . . . . . . . . . . . . . . . .

37% $ 5,901
750
4%
783
3%
12% 2,041
2%
353
34% 6,966
8% 1,843

32% $ 6,297
799
4%
772
4%
11% 2,379
2%
284
37% 6,148
10% 1,125

35%
5%
4%
13%
2%
35%
6%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100% $18,637

100% $17,804

100%

The investment strategy is to build an efficient, well-diversified  portfolio based on  a long-term,
strategic outlook of the investment markets. The investment market outlook utilizes both  historical-
based and forward-looking return forecasts  to  establish future return expectations for various asset
classes. These return expectations are  used  to  develop a core asset allocation  based on the needs of the
plan.  The core asset allocation utilizes investment portfolios of various asset classes  and multiple
investment managers in order to help maximize the plan’s return while providing  multiple layers of
diversification to help minimize risk.

F-28

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

12. Employee Retirement Plans (Continued)

The following table presents the fair values of the  plan assets related  to  the Company’s pension

plans within the fair value hierarchy as  defined in Note 2.

The fair values of the Company’s pension plan assets as of December 31,  2011 are as follows:

Balance as of
December 31,
2011

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

Significant Other
Observable Inputs
(Level 2)

Significant
Unobservable
Inputs (Level 3)

Assets:

Equity holdings . . . . . . . . . . . . . . . . .
Fixed-income holdings . . . . . . . . . . . .
Alternative investments . . . . . . . . . . . .

$10,575
6,966
1,096

Total pension plan assets . . . . . . . . . . .

$18,637

$—
—
—

$—

$10,575
6,966
—

$17,541

$ —
—
1,096

$1,096

The fair values of the Company’s pension plan  assets as of December 31,  2010 are as follows:

Balance as of
December 31,
2010

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

Significant Other
Observable Inputs
(Level 2)

Significant
Unobservable
Inputs (Level 3)

Assets:

Equity holdings . . . . . . . . . . . . . . . . .
Fixed-income holdings . . . . . . . . . . . .
Alternative investments . . . . . . . . . . . .

$10,938
6,148
718

Total pension plan assets . . . . . . . . . . .

$17,804

$—
—
—

$—

$10,938
6,148
—

$17,086

$ —
—
718

$718

Level 2 investments are based on quoted prices for similar assets  in markets that are not active
while Level 3 investments are comprised of a real  estate fund  for which the  fair value  is determined  by
taking the appraised values of the properties on hand plus other  assets and subtracting mortgage loans
and other liabilities.

The following table presents a reconciliation of  the fair value measurements using significant

unobservable inputs (Level 3):

Balance, beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 718

$619

Deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

408

—

Actual return on plan assets held at reporting  date . . . . . . . . . . . . .
Withdrawals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

129
99
(159) —

Balance, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,096

$718

December 31,

2011

2010

F-29

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

12. Employee Retirement Plans (Continued)

Postretirement benefits

The Company provides postretirement healthcare benefits for certain  employee groups. The

postretirement healthcare plans are contributory  and contain  certain other cost-sharing features such as
deductibles and coinsurance. The plans are unfunded. Employees do not vest until they retire from
active employment with the Company and  have at least twelve years of service. These  benefits can  be
amended or terminated at anytime and are subject to the same  ongoing changes  as our healthcare
benefits for employees with respect to deductible,  co-insurance and  participant contributions.

Effective January 1, 2004, the postretirement healthcare benefits  were extended to all active

employees of the Company as of December 31, 2003.  The period of coverage was reduced and the
retiree contribution percentage was increased in order to keep the  cost of the plan equivalent  to  the
previous plan design.

Maximum coverage under the plan is limited to ten years. All benefits terminate upon  the death  of

the retiree. Employees who began working  for the Company after  December 31, 2003, are  not  eligible
for postretirement healthcare benefits.

The reconciliation of the beginning and ending  balances of the projected benefit  obligation  for the

Company consisted of the following:

December 31

2011

2010

Change in projected benefit obligation:

Benefit obligation at beginning of year . . . . . . . . . . . . . . . . . . .
Service cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Participant contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in actuarial assumptions . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan Curtailment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$7,576
263
407
95
426
(365)

$ 8,198
308
455
94
(154)
(294)
— (1,031)

Projected benefit obligation at end of year . . . . . . . . . . . . . . . . . .

$8,402

$ 7,576

Amounts recognized in the consolidated  balance sheets  consisted

Accrued expenses and other current  liabilities . . . . . . . . . . . . . .
Retiree health benefit obligation . . . . . . . . . . . . . . . . . . . . . . .

$ 349
8,053

$

341
7,235

$8,402

$ 7,576

In May 2010, in connection with the  closure of the Company’s manufacturing facility in Johnson

City, TN substantially all the employees at this facility were terminated. This  resulted in a  cessation  of
all future benefit accruals for these employees  under the Company’s other  post employment benefit
(‘‘OPEB’’) plan. The liability gain for the  OPEB plan exceeded  the unrecognized net  actuarial  loss
prior to the curtailment and resulted in  a gain  of $1,031 of which  $667 was recorded in  selling, general
and administrative expense in the consolidated statement of income for  the  year  ended December  31,

F-30

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

12. Employee Retirement Plans (Continued)

2010 and $364 (before taxes) was recognized as a reduction to the net  actuarial  loss in  accumulated
other  comprehensive loss at December 31,  2010.

The components of postretirement healthcare benefit  cost consisted  of the following for the years

ended December 31,

Component of net postretirement health benefit  cost:

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of net gain . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment gain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$305
$ 308
$263
419
455
407
(61)
(73)
(6)
— (667) —

Net postretirement healthcare benefit  cost . . . . . . . . . . . . . . .

$609

$ 90

$651

2011

2010

2009

The assumed discount and healthcare cost  trend rates are summarized  as follows:

Year Ended
December 31

2011

2010

2009

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Immediate healthcare cost trend rate . . . . . . . . . . . . . . . . . . . . .

5.5% 6.0% 6.0%
9.0
9.0

8.5

Ultimate healthcare cost trend rate . . . . . . . . . . . . . . . . . . . . . . .
Assumed annual reduction in trend rate . . . . . . . . . . . . . . . . . . .
Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.0
*
80

5.0
0.5
80

5.0
0.5
80

* Health Care Cost Trend rate is assumed to be 9.0% beginning  in 2011 gradually  reducing

to an ultimate rate of 5.0% in 2017.

The discount rate used to determine the benefit obligation at December  31, 2011 and 2010 is 4.4%

and 5.5%, respectively. For the years ending  December 31, 2009 and  2010 the  combination  of pension
and postretirement benefit cash flows  were used to develop a single equivalent discount rate as  the
results were materially the same. For  2011, a separate discount  rate was determined for  pension and
postretirement benefits. For December  31, 2011,  the health care cost trend rate  is assumed to be 8.0%
beginning in 2012 gradually reducing  to  an ultimate rate of  4.5%  in 2019.

A one percentage point change in the healthcare cost trend rate would have the  following effect  at

December 31, 2011:

Effect on total service and interest cost . . . . . . . . . . . . . . . . . . . .
Effect on postretirement benefit obligation . . . . . . . . . . . . . . . . .

$

96
1,013

$ (81)
(866)

1%
Increase

1%
Decrease

F-31

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

12. Employee Retirement Plans (Continued)

Amounts included in other comprehensive loss, net of  tax, at December 31,  2011, which  have not

yet been recognized in net periodic pension  or  OPEB cost, were net actuarial gain (loss) of ($7,185)
and  $96 for the pension plans and postretirement healthcare benefits, respectively.  The estimated
actuarial gain (loss) for the defined benefit  plans that will be amortized from accumulated other
comprehensive loss into net periodic  pension  or  OPEB cost during 2012  are ($770)  and $16  for the
pension plans and postretirement healthcare benefits, respectively.

Defined contribution plan

The Company has a defined contribution  plan, which qualifies under Section 401(k)  of  the Internal

Revenue Code and provides substantially  all employees an opportunity to accumulate personal funds
for their retirement. Contributions are made on a before-tax basis to these plans.

As determined by the provisions of the  plan, the Company matches a portion of the  employees’
basic  voluntary contributions. The Company matching contributions  to  the plan were  approximately
$140, $123 and $137 for the years ended December 31, 2011, 2010 and 2009, respectively. Beginning
January 1, 2012, the Company amended its defined contribution plan to permit non-discretionary
employer contributions. This enhancement of the defined contribution plan occurred
contemporaneously with the pension  plan amendments noted  within this footnote  under ‘‘Pension
benefits’’.

13. Stock-Based Compensation

Amended and Restated 2004 Stock Incentive Plan

In connection with the IPO, in May  2010, the  Company’s  Board of Directors  and stockholders
amended and restated the Company’s  2004 Stock Incentive Plan (as amended and  restated, the ‘‘A&R
2004 Plan’’) and certain outstanding  award agreements thereunder, to among other  things, eliminate
the ability of the holders thereunder to use  a promissory  note  to  pay any portion of the exercise price
of the options, to provide that the use of  ‘‘net exercises’’  to pay any portion of  the exercise price of the
options shall be at the sole discretion of the  committee administering  the A&R 2004 Plan,  and to effect
certain ministerial changes under the A&R 2004 Plan.  In addition, in connection with the  IPO, the
Board of Directors also resolved not to issue any further awards  under the A&R 2004 Plan. As  of
December 31, 2011, 37,240 shares of common stock are reserved  for issuance upon the exercise of
outstanding options under the A&R 2004 Plan. All outstanding  options  are fully  vested. All  options
expire 10 years from the date of grant.

2010 Stock Incentive Plan

In connection with the IPO, in May  2010, the  Company’s  Board of Directors  and stockholders

adopted the 2010 Stock Incentive Plan (the ‘‘2010  Plan’’). The 2010 Plan provides for  the issuance of
nonqualified stock options, incentive stock options, stock  appreciation rights, restricted stock awards
and  restricted stock units, any of which may be performance-based,  and for incentive bonuses, which
may be  paid in cash or stock or a combination  of both, to eligible employees, officers, non-employee
directors and other service providers to the Company and its subsidiaries.  A maximum  of 2,130,000

F-32

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

13. Stock-Based Compensation (Continued)

shares of common stock may be issued pursuant to all  awards under the  2010 Plan. As  of
December 31, 2011, the Company had 1,800,214 shares of common stock available for  future issuance
of awards under the 2010 Plan. The shares of common stock  to  be  issued  under the  2010 Plan will  be
made available from authorized and unissued Company common stock.

Stock Options

The following table summarizes information  with respect to the Company’s  stock  option activity

under the A&R 2004 Plan for the years  ended December 31, 2011,  2010 and  2009.

Outstanding—beginning of year . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . .

Outstanding—end of year . . . . . . . . . . . .

Exercisable—end of year . . . . . . . . . . . .

December 31, 2011

December 31, 2010

December 31,  2009

Weighted
average
exercise
price

$4.21
—
—
4.21

$4.21

$4.21

Weighted
average
exercise
price

$4.21
—
4.21
—

$4.21

$4.21

Weighted
average
exercise
price

$4.21
—
4.21
—

$4.21

$4.21

Options

908,556
—
(89,371)
—

819,185

747,935

Options

819,185
—
—
(462,562)

356,623

309,113

Options

356,623
—
—
(319,383)

37,240

37,240

Certain of the Company’s option holders exercised 319,383 stock options  during the year ended

December 31, 2011, of which 184,236 options were exercised utilizing a broker assisted cashless
exercise. The options exercised were  granted  under APB 25  with an  exercise price equal to fair value  at
date  of  grant, and accordingly so, no  compensation expense was recorded at the  time of grant. The
Company did not bear the risk and rewards of  the options and thus,  did not record stock based
compensation expense. The option holders  paid  the Company the  required exercise price for  the
remaining  options  at  the  time  of  exercise  and  therefore  the  Company  did  not  record  any  stock  based
compensation expense.

In connection with the IPO in 2010,  certain of the Company’s selling stockholders exercised
288,001 stock options and sold the underlying shares. Such  stockholders paid the exercise price of  such
options through a net exercise. Subsequent to the IPO, certain of the Company’s option holders
exercised 174,571 stock options and paid the exercise  price of such options through a net  exercise,
resulting in an additional 95,000 outstanding shares. The options exercised  in conjunction with the IPO
as well as those exercised subsequently  in the year ended December 31, 2010 were granted under
APB 25 with an exercise price equal to  fair  value at date of grant, and  accordingly  no compensation
expense was recorded at the time of  grant. Because  of  the net exercise mechanism, the option holders
did not bear the risk and rewards of  the options. As  such, the Company  recorded $2,975 of  stock based
compensation expense for the year ended  December  31, 2010 related to stock options.

On January 23, 2009, the Company entered into securities  repurchase agreements with certain

members of management. Pursuant to these agreements, the Company  repurchased at fair value and

F-33

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

13. Stock-Based Compensation (Continued)

subsequently retired 32,633 shares of common stock  and  89,371  stock options in  exchange for aggregate
consideration of $1,137, comprised of a  cash payment of $1,000 and the  satisfaction of the remaining
principal amount of $137 on promissory notes  held by  the members of management.  As a  result of the
repurchase of stock options, the Company recorded  $732 of  compensation  expense in  the first quarter
of 2009, which represented the fair value of the repurchased options. See footnote 16,  ‘‘Redeemable
stock and stockholders’ equity.’’

As of December 31, 2011, 2010 and 2009, the  weighted-average remaining  contractual  life of all
outstanding options was 4.7, 4.0 and 4.8 years, respectively. As  of  December 31,  2011, 2010 and 2009,
the weighted-average remaining contractual life  of all exercisable options was 4.7, 3.6 and 4.6 years,
respectively.

The aggregate intrinsic value of the options at December 31, 2011  was  $388 for  both options

outstanding and exercisable. The aggregate intrinsic value of the  options at December 31, 2010  was
$3,901 and $3,382 for options outstanding and exercisable, respectively. There were no  options
exercised for the year ended December 31,  2009. The  aggregate intrinsic value of stock  options
exercised during 2011 and 2010 was $3,200 and $2,885, respectively.

As of December 31, 2010, the Company had shareholders’ notes receivable with recourse of  $482

including accrued interest, respectively, related to the  exercise of options, which are included as a
component of shareholders’ equity. The shareholders’ notes  receivable were repaid by the  shareholders
in conjunction with the secondary offering  which closed  on May 20, 2011.

Restricted Stock

Restricted stock carries both voting and  dividend rights. A summary of restricted stock activity for

the year ended December 31, 2011 is as  follows:

Shares
(In thousands)

Weighted
Average
Grant Date
Fair value

Unvested at December 31, 2009 . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled and forfeited . . . . . . . . . . . . . . . . .
Unvested at December 31, 2010 . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled and forfeited . . . . . . . . . . . . . . . . .

—
242,088
—
—
242,088
43,690
(50,111)
—

Unvested at December 31, 2011 . . . . . . . . . . .

235,667

—
$11.68
—
—
11.68
14.99
11.77
—

$12.27

Weighted
Average
Remaining
Contractual
Term

—
—
—
—
4.01 years
2.00 years
—
—

2.83 years

Expected to vest in the future at

December 31, 2011 . . . . . . . . . . . . . . . . . .

227,183

$12.27

2.83 years

F-34

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

13. Stock-Based Compensation (Continued)

The fair value of the Company’s restricted stock  awards is the  closing  stock price on the date  of

grant.  The Company recognized $848  and  $419 of compensation expense  related to restricted  stock
awards for the years ended December  31, 2011 and  December 31,  2010, respectively. The unrecognized
compensation expense for shares expected  to  vest as of December 31, 2011  and December 31, 2010 was
approximately $2,154 and $2,311, respectively. Meanwhile,  no shares vested in 2010.

Unrestricted Stock

The Company granted 68,224 and 44,350 shares of unrestricted stock as performance based  awards

under the 2010 plan in the years ended December 31, 2011 and December  31, 2010, respectively. The
fair value of the Company’s unrestricted stock awards is the closing stock price  on the date of grant, or
$15.01 and $14.32 per share, for grants  in years ended  December 31,  2011 and December 31, 2010,
respectively. The Company recognized  $1,024 and $635 of compensation expense related  to  unrestricted
stock awards granted for the years ended December 31,  2011  and December 31, 2010,  respectively. The
unrestricted awards granted in 2010 were issued in March 2011, while the awards granted in 2011 will
be issued in March 2012. There is no  required vesting  period  for the unrestricted stock awards as
recipients are entitled to shares upon grant and performance satisfaction, which both have  occurred by
the years ended December 31, 2010  and  December 31,  2011.

Restricted Stock Units

Restricted stock units (‘‘RSUs’’) are issued  to  the board of directors  and  carry  dividend  rights but

do not carry voting rights. Each RSU represents the right to receive one  share of the Company’s
common stock and are subject to time based vesting  restrictions. Participants are not required to pay
any consideration to the Company at  either the time of grant of  a  RSU or upon  vesting.

A summary of RSU activity for the year ended December 31, 2011 is as follows:

Shares
(In thousands)

Unvested at December 31, 2010 . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled and forfeited . . . . . . . . . . . . . . . . .

Unvested at December 31, 2011 . . . . . . . . . . .

—
20,612
1,719
—

18,893

Expected to vest in the future at

Weighted
Average
Grant Date
Fair value

—
$15.21
15.25
—

$15.20

Weighted
Average
Remaining
Contractual
Term

—
2.00 years
—
—

2.00 years

December 31, 2011 . . . . . . . . . . . . . . . . . .

18,893

$15.20

2.00 years

Vested RSU’s are ‘‘settled’’ by the delivery to the  participant  or a designated brokerage firm of

one share of common stock per vested RSU  as soon as reasonably  practicable  following  a termination
of service of the participant that constitutes a separation  from service, and in all events  no later than

F-35

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

13. Stock-Based Compensation (Continued)

the end of the calendar year in which  such  termination  of employment occurs or, if later,  two and
one-half months after such termination of employment.

14. Earnings Per Share

Basic earnings per share of common stock is  computed by dividing net income by the  weighted

average number of common shares outstanding during the period. Diluted earnings  per  share of
common stock is computed by dividing  net income by the weighted average number of common shares
and  common stock equivalents related to the assumed exercise of stock options, using the  two-class
method. Stock options for which the exercise price exceeds  the average fair value  have an anti-dilutive
effect on earnings per share and are excluded  from  the calculation. There were no shares excluded
from diluted earnings per share for the years presented.

Subsequent to the payment of the third quarter  2010 dividend,  which was  the first dividend
payment made subsequent to the IPO, management retroactively approved all restricted  stockholders
for shares issued and outstanding to  participate  in dividends. As  such, the  Company has calculated
earnings per share pursuant to the two-class method,  which is an earnings allocation  formula that
determines earnings per share for common stock and participating  securities according  to  dividends
declared and participation rights in undistributed earnings.  Under this method, all earnings  (distributed
and  undistributed) are allocated to common shares  and participating  securities based  on their
respective rights to receive dividends.

2011

2010

2009

Basic earnings per common share
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less income allocated to participating  securities . . . . . . . . . .

Net income allocated to common shareholders . . . . . . . . . . .

$

$

19,040
233

18,807

Weighted average common shares outstanding . . . . . . . . . . .

21,650,736

Earnings per common share assuming dilution
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less income allocated to participating  securities . . . . . . . . . .

Net income allocated to common shareholders . . . . . . . . . . .

$

$

$

0.87

19,040
233

18,807

$

$

$

$

$

1,662
12

1,650

18,799,761

0.09

1,662
12

1,650

$

$

$

$

$

9,843
—

9,843

14,423,470

0.68

9,843
—

9,843

Weighted average common shares outstanding . . . . . . . . . . .
Incremental shares applicable to stock  based compensation . .

21,650,736
163,881

18,799,761
487,685

14,423,470
325,328

Weighted average common shares assuming dilution . . . . . . .

21,814,617

19,287,446

14,748,798

$

0.85

$

0.09

$

0.67

F-36

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

15. Commitments and Contingencies

In the ordinary course of business, the Company is engaged  in various litigation  including product

liability  and intellectual property disputes. However, the Company does  not believe that any  pending
litigation will have a material adverse effect  on its consolidated financial position, consolidated results
of operations or liquidity. In addition,  the Company is  not currently a party  to  any environmental-
related claims or legal matters.

16. Redeemable stock and stockholders’ equity

Series  A Redeemable Convertible Preferred  Stock

The authorized capital stock of the Company  includes 100,000  shares  of  preferred stock, of which

65,000 shares have been designated as  Series A preferred stock (‘‘Series A’’).  All shares  of  Series A
have  been redeemed and therefore no  shares of Series A were issued  and outstanding as of
December 31, 2011 and 2010. The par value of Series  A  is $0.01 per share.

The Series A is non-voting except as required by Delaware  law,  and Series A  stockholders  do  not
have  the right to elect any members  of the  Company’s  Board of Directors. The Series A ranks senior
to the Series B and C preferred stock and common stock related to dividend  rights and distributions
upon liquidation, dissolution or winding  up of the Company. Dividends  accrue on the Series A at a rate
of 10% per annum on the stated value of the Series  A  plus  10%  of  the aggregate of all annual
dividends that a holder of Series A will have  become entitled to receive but  which has  not  been
declared and paid by the Company. The Company accretes dividends based on the terms of the
Series A set forth in the Company’s certificate of incorporation.

The Series A is subject to redemption at  anytime, in whole or in  part,  at the option of the Board

of Directors, which is controlled by the preferred  stockholders and  thus  outside the control  of  the
Company, at a redemption price per share equal  to  Series A stated value of $1,000  per  share plus  all
accrued but unpaid cumulative dividends.

Series  B Redeemable Preferred Stock

One share of preferred stock has been  designated as  Series B preferred  stock (‘‘Series B’’) and no
shares were issued and outstanding as of December 31, 2011 and  December 31, 2010. The par value of
Series B is $0.01 per share.

In addition to any voting rights to which the holders  of  the Series B may be entitled by law, so
long as the Series B remains outstanding, the holder  of the share, voting as a single series, are  entitled
to elect four directors to the Company’s  Board of Directors. The Series B ranks  junior to the  Series A,
on parity with the Series C preferred stock and senior  to  the common stock  as to dividend rights and
distributions upon liquidation, dissolution or winding up  of  the Company. The holder  of  Series B  is not
entitled to receive dividends. However, subject to certain exceptions, so long as  any shares of Series B
or Series C preferred stock are outstanding, the  Company may not pay dividends or make other
distributions with respect to its junior securities (including common stock). This  dividend restriction
may be  waived by the affirmative vote of a majority of the outstanding  shares of Series B and Series  C
preferred stock, voting as a single class.

F-37

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

16. Redeemable stock and stockholders’ equity (Continued)

The Series B is subject to mandatory redemption at any time  the holder’s ownership of both

preferred stock and common stock falls  below certain  percentages. The fixed redemption price  per
share is $1,000 per share, which equals the initial amount paid for the share. At  the time  of  any such
redemption, any members of the Company’s Board of Directors elected  by the Series  B shall cease to
be members of the Board without further  action of  any kind by the Company or its stockholders. The
Series B share was redeemed in conjunction with  the IPO in  May  of  2010.

Series  C Redeemable Preferred Stock

One share of preferred stock has been  designated as  Series B preferred  stock (‘‘Series C’’) and no
shares were issued and outstanding as of December 31, 2011 and  December 31, 2010. The par value of
Series C is $0.01 per share.

In addition to any voting rights to which the holders  of  the Series C  may  be  entitled by law, so
long as the Series C remains outstanding, the holder  of the  share, voting as a  single series,  is entitled to
elect two directors to the Company’s  Board of Directors. The  Series C ranks  junior to the  Series A, on
a parity with the Series B preferred stock and senior to the common  stock  as to dividend rights and
distributions upon liquidation, dissolution or winding up  of  the Company. The holder  of  Series C is  not
entitled to receive dividends. However, subject to certain exceptions, so long as  any shares of Series B
or Series C preferred stock are outstanding, the  Company may not pay dividends or make other
distributions with respect to its junior securities (including common stock). This  dividend restriction
may be  waived by the affirmative vote of a majority of the outstanding  shares of Series B and Series  C
preferred stock, voting as a single class.

The Series C is subject to mandatory  redemption at any  time the holder’s  beneficial ownership of

both preferred stock and common stock  falls  below certain percentages. The fixed redemption price per
share is $1,000 per share, which equals the initial amount paid for the share. At  the time  of  any such
redemption, any members of the Company’s Board of Directors elected  by the Series  C  shall  cease to
be members of the Board without further  action of  any kind by the Company or its stockholders. The
Series C share was redeemed in conjunction  with the IPO in May of 2010.

Common Stock

The Company has 200,000,000 shares of common stock authorized, of which  22,020,694 and
21,579,655 were issued and outstanding  as of December 31, 2011 and 2010,  respectively. The par value
of the common stock is $0.01 per share.

The holders of common stock are entitled to one vote per share on all matters submitted to a  vote

of stockholders. In the event of any voluntary or involuntary liquidation, dissolution or  winding up of
the Company, common stockholders  would be entitled to share ratably  in the Company’s assets and
funds remaining after payment of liabilities  and after  provision is made for each class  of stock having
preference over the Company’s common stock,  including Series A, B and C preferred stock.

F-38

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

16. Redeemable stock and stockholders’ equity (Continued)

Deferred Stock Plan

The Company has previously issued to  certain members of management deferred common  stock

units and deferred preferred stock units,  in each  case representing  the right to receive  less  than 1%  of
its fully-diluted equity capitalization. These  deferred  units were issued  in consideration for the
cancellation of accrued award balances in the Douglas Dynamics, LLC Long Term Incentive Plan.
Deferred units were issued at a price equal to the fair  value  of the common stock  at the date of
issuance. Deferred units have all rights  of  common and preferred shareholders, excluding voting rights,
and  convert to common and preferred stock upon a change in control, or initial public  offering of  the
Company’s stock. As of December 31,  2011 and 2010 there were no deferred preferred  stock units
outstanding.

As of both December 31, 2011 and 2010,  the Company had  no deferred common stock units
outstanding. In the fourth quarter of 2010, the  174,229 deferred stock  units converted into common
stock, subsequent to the IPO of the Company’s stock,  upon expiration  of  the lock-up agreement.

Common Stock Repurchase

On January 23, 2009, the Company entered into securities repurchase agreements  with certain

members of management. Pursuant to these agreements, the Company  repurchased  at fair  value and
subsequently retired 32,633 shares of common stock  and  89,371  stock options in  exchange for aggregate
consideration of $1,137, comprised of a  cash payment of $1,000 and the  satisfaction of the remaining
principal amount of $137 on promissory notes  held by  the members of management.  As a  result of the
repurchase of stock options, the Company recorded  $732 of  compensation  expense in  the first quarter
of 2009, which represented the fair value of the repurchased options.

F-39

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

17. Valuation and qualifying accounts

The Company’s valuation and qualifying  accounts for  the years ended  December 31,  2011, 2010

and  2009 are as follows:

Balance at
beginning
of year

Additions
charged to
earnings

Changes to
reserve, net(1)

Balance at
end of year

Year ended December 31, 2011

Allowance for doubtful accounts . . . . . . . . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . . . . . . . . . .

$1,200
1,404

$1,106
1,080

$(1,059)
(1,196)

Valuation of deferred tax assets . . . . . . . . . . . . . . . .

877

—

(47)

Year ended December 31, 2010

Allowance for doubtful accounts . . . . . . . . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . . . . . . . . . .

$ 755
1,931

$ 966
930

$ (521)
(1,457)

Valuation of deferred tax assets . . . . . . . . . . . . . . . .

566

343

(32)

Year ended December 31, 2009

Allowance for doubtful accounts . . . . . . . . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . . . . . . . . . .

$ 622
1,736

$ 281
1,347

$ (148)
(1,153)

Valuation of deferred tax assets . . . . . . . . . . . . . . . .

1,695

84

(1,213)

$1,247
1,288

830

$1,200
1,404

877

$ 755
1,931

566

(1) Deductions from the allowance for doubtful accounts equal accounts receivable written off, less

recoveries, against the allowance. Deductions from  the reserves for inventory excess and obsolete
items equal inventory written off against the  reserve  as items  were  disposed of. Deductions  to  the
valuation of deferred tax assets relate to the reversals due to changes in management’s  judgments
regarding the future realization of the underlying deferred tax assets.

18. Restructuring

On April 27, 2009, the Company announced  a plan to close  its  Johnson City, TN  manufacturing
facility and move production from this  facility  to  its Milwaukee,  WI and Rockland,  ME facilities. The
company completed the closure of this  facility as of August  31, 2010. The  Company expects to realize
significant annual cost savings and improved customer delivery performance as a  result. The closure has
resulted in the elimination of approximately 100 positions in Johnson  City and the addition of
approximately 50 positions in Rockland  and  approximately 35  positions in Milwaukee.

Related to the facility closure, the Company recorded $50 of employee termination costs  and
$1,385 for other closure costs for the  year ended December 31, 2010. Restructuring expenses  of  $1,054
were recorded for the year ended December 31, 2009. These  costs  are  included in  the selling,  general
and administrative expense line in the  Company’s  consolidated  statements  of operations.  For the year
ended December 31, 2011, the Company did not incur  any restructuring  charges,  nor does  the
Company expect to incur any additional  costs  related to the  closure in the future.

F-40

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

18. Restructuring (Continued)

The following represents a reconciliation of changes  in the  restructuring reserves related  to  this

project through December 31, 2011.

Accrued restructuring reserves as of December 31,  2008 . . . . . . . . . .
Activity during year ended December  31,  2009:

Charges to earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued restructuring reserves as of December 31, 2009 . . . . . . . . . .
Activity during year ended December  31,  2010:

Charges to earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued restructuring reserves as of December 31,  2010 . . . . . . . . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued restructuring reserves as of December 31,  2011 . . . . . . . . . .

Employee

Termination Other Exit

Costs

$ —

690
—

Costs

Total

$ — $ —

364
(364)

1,054
(364)

$ 690

$ — $

690

50
(710)

$ 30
(30)

$ —

1,385
(1,385)

1,435
(2,095)

$ — $
—

30
(30)

$ — $ —

In connection with the restructuring, the  Company reassessed the  useful lives  of  its  manufacturing

facility and certain equipment. As a result of this assessment,  the Company assigned shorter useful lives
to these assets and recorded accelerated  depreciation  of  $2,071 for the year ended December 31,  2010.
This change in estimate reduced basic and diluted  earnings  per  share by  $0.07 and $0.07 for the year
ended December 31, 2010. The Company  recorded accelerated depreciation of $900  for the  year ended
December 31, 2009. This change in estimate reduced basic and diluted  earnings per share by $0.04 and
$0.04 for the year ended December 31,  2009.

Because of actions taken in the restructuring, the  Johnson City property is being actively marketed

for sale and is classified as held for sale  in the  consolidated  balance  sheet.

19. Quarterly Financial Information  (Unaudited)

2011

First

Second

Third

Fourth

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net earnings (loss) per common share attributable to

$71,557
$23,490
$ 9,071
$26,338
$ (475) $15,389
$ (800) $ 9,723

common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.04) $

0.44

Earnings (loss) per common share assuming  dilution

attributable to common shareholders . . . . . . . . . . . . . . . . . .
Dividends per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.04) $
$
0.57
$

0.44
0.20

$53,495
$16,494
$ 6,291
$ 3,967

$

$
$

0.18

0.18
0.20

$60,256
$19,914
$ 9,167
$ 6,150

$

$
$

0.28

0.28
0.21

F-41

Douglas Dynamics, Inc.

Notes to Consolidated Financial Statements  (Continued)

Years ended December 31, 2011, 2010  and 2009

(Dollars in Thousands Except Per Share Data)

19. Quarterly Financial Information (Unaudited) (Continued)

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
Income (loss) before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net earnings (loss) per common share attributable to

2010

First

Second

Third

Fourth

$47,448
$66,243
$14,647
$15,227
$25,061
$ 1,980
$ (9,424) $ (1,302) $ 4,464
$ 2,185
$ (5,719) $

75

$48,457
$18,033
$ 8,796
$ 5,121

common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.40) $ — $

0.10

$

0.24

Earnings (loss) per common share assuming  dilution

attributable to common shareholders . . . . . . . . . . . . . . . . . .
Dividends per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.40) $ — $
0.10
$ — $ — $ 0.18

$
0.23
$ 0.20

Due to changes in stock prices during the  year and timing  of issuance of  shares, the sum of

quarterly earnings per share may not  equal the  annual earnings per share.

F-42

Subsidiary List

Douglas Dynamics, L.L.C., a Delaware  limited liability company

Douglas Dynamics Finance Company,  a  Delaware corporation

Fisher, LLC, a Delaware limited liability  company

Exhibit 21.1

Exhibit 23.1

Consent of Independent Registered Public  Accounting Firm

We  consent to the  incorporation by reference in the Registration Statement  (Form S-8
No. 333-169342) pertaining to the Amended  and  Restated 2010  Stock Incentive Plan of Douglas
Dynamics, Inc. of our report dated March  13, 2012, with respect to the consolidated financial
statements of Douglas Dynamics, Inc. included in  this  Annual Report (Form 10-K) for the year ended
December 31, 2011.

Milwaukee, Wisconsin

March 13, 2012

/s/ Ernst & Young LLP

Exhibit 31.1

Certification of Chief Executive Officer
Pursuant to Section 302 of the Sarbanes-Oxley  Act and Rule 13a-14(a)
or 15d-14(a) under the Securities Exchange  Act of 1934

I, James L. Janik, certify that:

1.

I have reviewed this Annual Report on Form  10-K of Douglas Dynamics, Inc.;

2. Based on my  knowledge, this report does not contain any untrue statement  of  a material fact or

omit to state a material fact necessary  to  make the statements made,  in light  of the circumstances
under which such statements were made, not misleading with respect to the period  covered by this
report;

3. Based on my  knowledge, the financial statements, and  other financial  information included in  this
report, fairly present in all material respects the financial  condition, results of operations and  cash
flows of the registrant as of, and for, the periods presented in  this report;

4. The registrant’s other certifying officer and  I are responsible for establishing and  maintaining

disclosure controls and procedures (as defined in  Exchange  Act Rules 13a-15(e) and 15d-15(e))
and  internal control over financial reporting  (as defined in  Exchange Act  Rules 13a-15(f)  and
15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls  and procedures,  or caused such disclosure controls and

procedures to be designed under our supervision,  to  ensure that material  information relating
to the registrant, including its consolidated subsidiaries, is made  known to us by others within
those entities, particularly during the period in which  this  report is being prepared;

(b) Designed such internal control over financial  reporting, or caused such internal control over
financial reporting to be designed under our  supervision, to  provide reasonable assurance
regarding the reliability of financial reporting  and  the preparation of financial statements for
external purposes in accordance with  generally accepted  accounting  principles;

(c) Evaluated the effectiveness of the  registrant’s disclosure controls and  procedures  and

presented in this report our conclusions  about  the effectiveness of the disclosure controls and
procedures, as of the end of the period  covered  by this  report based on such evaluation; and

(d) Disclosed in this report any change  in the registrant’s internal control  over financial  reporting
that occurred during the registrant’s most recent fiscal  quarter (the registrant’s fourth fiscal
quarter in the case of an annual report) that  has materially  affected, or is reasonably likely to
materially affect, the registrant’s internal control  over financial reporting; and

5. The registrant’s other certifying officer and  I have disclosed, based on our most recent  evaluation
of internal control  over financial reporting, to the registrant’s  auditors and the  audit committee of
the registrant’s board of directors (or persons performing  the equivalent functions):

(a) All significant deficiencies and material weaknesses in the  design or operation of internal

control over financial reporting which  are  reasonably likely  to  adversely affect  the registrant’s
ability to record, process, summarize and report  financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial  reporting.

Date: March 13, 2012

/s/ JAMES L. JANIK

James L. Janik
President and Chief Executive Officer

Exhibit 31.2

Certification of Chief Financial Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act and Rule 13a-14(a)
or 15d-14(a) under the Securities Exchange Act of  1934

I, Robert McCormick, certify that:

1.

I have reviewed this Annual Report on Form  10-K of Douglas Dynamics, Inc.;

2. Based on my  knowledge, this report does not contain any untrue statement  of  a material fact or

omit to state a material fact necessary  to  make the statements made,  in light  of the circumstances
under which such statements were made, not misleading with respect to the period  covered by this
report;

3. Based on my  knowledge, the financial statements, and  other financial  information included in  this
report, fairly present in all material respects the financial  condition, results of operations and  cash
flows of the registrant as of, and for, the periods presented in  this report;

4. The registrant’s other certifying officer and  I are responsible for establishing and  maintaining

disclosure controls and procedures (as defined in  Exchange  Act Rules 13a-15(e) and 15d-15(e))
and  internal control over financial reporting  (as defined in  Exchange Act  Rules 13a-15(f)  and
15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls  and procedures,  or caused such disclosure controls and

procedures to be designed under our supervision,  to  ensure that material  information relating
to the registrant, including its consolidated subsidiaries, is made  known to us by others within
those entities, particularly during the period in which  this  report is being prepared;

(b) Designed such internal control over financial  reporting, or caused such internal control over
financial reporting to be designed under our  supervision, to  provide reasonable assurance
regarding the reliability of financial reporting  and  the preparation of financial statements for
external purposes in accordance with  generally accepted  accounting  principles;

(c) Evaluated the effectiveness of the  registrant’s disclosure controls and  procedures  and

presented in this report our conclusions  about  the effectiveness of the disclosure controls and
procedures, as of the end of the period  covered  by this  report based on such evaluation; and

(d) Disclosed in this report any change  in the registrant’s internal control  over financial  reporting
that occurred during the registrant’s most recent fiscal  quarter (the registrant’s fourth fiscal
quarter in the case of an annual report) that  has materially  affected, or is reasonably likely to
materially affect, the registrant’s internal control  over financial reporting; and

5. The registrant’s other certifying officer and  I have disclosed, based on our most recent  evaluation
of internal control  over financial reporting, to the registrant’s  auditors and the  audit committee of
the registrant’s board of directors (or persons performing  the equivalent functions):

(a) All significant deficiencies and material weaknesses in the  design or operation of internal

control over financial reporting which  are  reasonably likely  to  adversely affect  the registrant’s
ability to record, process, summarize and report  financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have  a

significant role in the registrant’s internal control over financial  reporting.

Date: March 13, 2012

/s/ ROBERT L. MCCORMICK

Robert L. McCormick
Executive Vice President and Chief Financial Officer

Exhibit 32.1

Written Statement of the Chief Executive Officer and Chief Financial Officer
Pursuant to 18 U.S.C. Section 1350

Solely for the purposes of complying  with  18 U.S.C. Section 1350, as  adopted pursuant  to

Section 906 of the Sarbanes-Oxley Act of 2002, we, the undersigned  Chief Executive Officer and Chief
Financial Officer of Douglas Dynamics, Inc.  (the  ‘‘Company’’), hereby certify, based on our knowledge,
that the Annual Report on Form 10-K of the Company for  the year ended December 31, 2011 (the
‘‘Report’’) fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934
and that information contained in the Report fairly presents, in all material respects, the financial
condition and results of operations of  the Company.

/s/ JAMES L. JANIK

James L. Janik
Chief Executive Officer

/s/ ROBERT L. MCCORMICK

Robert L. McCormick
Chief Financial Officer

Date: March 13, 2012