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Dunelm Group

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FY2015 Annual Report · Dunelm Group
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Dunelm Group plc 
Annual Report and Accounts  
for the year ended 4 July 2015

Stock code: DNLM                                           

dunelm.com

 Who we are

Dunelm is 
the UK’s No.1 
Homewares 
retailer. 

Investment proposition

Customer Offer

We provide customers with unrivalled choice 
with 20,000 lines across all key homewares 
categories, offering excellent value for 
money, and supported by friendly and 
knowledgeable customer service.

Property  Portfolio

Our portfolio of almost 150 UK superstores 
comprises good quality trading locations at 
low average rents.

Multi-channel  Capability

We have a high quality website allowing 
customers to shop with us online for home 
delivery or to reserve products for collection 
in store.

Supplier  Relationships

We have a number of long-established UK 
suppliers who are well placed to support the 
growth and development of our ranges.

Scale

As market leader and with a focus purely 
on homewares, we are able to leverage 
economies of scale whilst continuing to build 
on our expertise in our chosen categories.

Financial  Strength

With a highly cash generative business 
model and conservative capital structure,  
e,
we are able to take a long-term view of  
f 
both trading and investment decisions.

Navigating the report
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Read more in this report

Find more information online at  
www.dunelm.com

dunelm.com Stock code: DNLM                                           

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th

diff

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 Financial Highlights

Revenue 
£m

603.7

538.5

822.7

730.2

677.2

Operating profit 
£m

121.3

116.0

106.5

95.2

83.3

2011

2012

2013

2014 2015*

2011

2012

2013

2014 2015*

£822.7m

(2014: £730.2m)

£121.3m

(2014: £116.0m)

*  2015 is treated as a 52 week period for these measures, rather than 53 weeks

Profit before tax 
£m

108.1

96.2

83.6

122.6

116.0

Net cash from operations 
£m

118.2

100.4

103.8

91.9

74.0

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

£122.6m

(2014: £116.0m)

£118.2m

(2014: £103.8m)

FY15 Highlights
 (cid:88) 12 new stores opened
 (cid:88) Like-for-like sales up 5.8%
 (cid:88) New website launched
 (cid:88) Continued investment in 

our infrastructure

 (cid:88) Special distribution of 70p 

per share

STRATEGIC REPORT

Contents

Strategic Report

2 Marketplace

3 Business Model

4 Strategy

5 UK Store Portfolio

6 Chairman’s Statement

8 Chief Executive’s Review

10  Corporate Social Responsibility Report

20  Chief Financial Officer’s Review

22 Key Performance Indicators

24 Principal Risks and Uncertainties

Governance

30 Directors and Officers

33 Chairman’s Letter

34 Corporate Governance Report

42  Letter from the Chair of the  
Audit and Risk Committee

43  Audit and Risk Committee Report

47  Letter from the Chair of the  
Remuneration Committee

48 Remuneration Report

71  Letter from the Chair of the  
Nominations Committee

72  Nominations Committee Report

76 Directors’ Report

78  Statement of Directors’ Responsibilities

Financial Statements

79 Independent Auditors’ Report

83 Consolidated Income Statement

84  Consolidated Statement of 
Comprehensive Income

85  Consolidated Statement of  

Financial Position

86  Consolidated statement of Cash Flows

87  Consolidated Statement of  

Changes in Equity

88  Accounting Policies

93  Notes to the Annual Financial Statements

108  Parent Company Statement  

of Financial Position

108  Parent Company Statement  

of Cash Flows

109  Parent Company Statement  

of Changes in Equity

110  Parent Company Accounting Policies

112  Notes to the Parent Company  

Financial Statements

Company Information
117  Advisers and Contacts

118  Store Listing

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

1

 
 
 
 
 Marketplace

Large, growing and  
fragmented market

We continue to enhance our proposition to take advantage of market changes and 
opportunities, with our online channel being a key area of focus for us.

MARKET SIZE AND GROWTH

The UK Homewares market is estimated 
to reach £11.7bn in 2015. It demonstrates 
a relative resilience in tough times with 
somewhat muted growth as the economy 
expands. Market predictions looking ahead 
are for modest growth.

Market size 
£bn

10.8

10.7

10.7

11.3

11.0

2010

2011

2012

2013

2014

Source: Verdict Research

MARKET SHARE

Dunelm has grown significantly within 
the Homewares market and has achieved 
market leadership in recent years. The 
market continues to see consolidation with 
major multiple retailers continuing to take 
share from smaller independent operators.

Market share 
%

2010

2014

Dunelm 

5.3%

7.7%

John Lewis

6.0%

7.6%

Ikea

4.2%

5.1%

Top 10

42.2%

51.1%

Source: Verdict Research

MARKET DRIVERS

Customer loyalty in the Homewares market 
is driven primarily by range, price and 
convenience. Dunelm’s specialist customer 
proposition allows us to differentiate in this 
sector by providing industry leading choice, 
the broadest price spectrum and the 
convenience of a nationwide store portfolio 
together with on-line shopping.

Source: Verdict Research

Price

Range

Convenience

Quality

Service

Layout

Other

2

dunelm.com Stock code: DNLM                                           

 
 
 
 
 
STRATEGIC REPORT

 Business Model

How we create  
sustainable growth

Dunelm is the UK’s No.1 Homewares retailer offering over 
20,000 quality products across more than 20 different 
departments. The business operates from 149 ‘out-of-town’ 
superstores, 6 high streets and provides further ‘multi-channel’ 
convenience through online, mobile, catalogue, telephone 
ordering and reserve and collect propositions. 

Our aim is to continually develop and deliver an industry 
leading specialist proposition by providing;

 (cid:88) The broadest range and choice

 (cid:88) Strong availability

 (cid:88) Multi-channel convenience

 (cid:88) Customer service from knowledgeable and  

helpful colleagues

 (cid:88) Exceptional value for money

OUR OFFER

DEVELOP

SOURCE 

SELL 

Our specialist proposition 
comprises market leading 
range, choice and value 
for our customers

Also read about our Principal 
Risks and Uncertainties on 
pages 24 to 28

Through our skilled people 
utilising their expert 
knowledge and experience 
we ethically source our 
range of quality products 
through trusted UK and 
worldwide partners

With our growing 
nationwide store presence 
of over 150 stores, 
complemented by  
our multi-channel offer  
and convenience,  
we provide the expertise 
our customers want

DELIVER 

Our robust, scalable and 
flexible supply chain 
allows us to distribute 
our products quickly and 
efficiently to our stores  
or to our customers at 
their homes   

Customer 
Offer

Property 
Portfolio 

Multi-channel 
Capability

Supplier 
Relationships

Scale 

Financial 
Strength

OUR KEY STRENGTHS

CORPORATE RESPONSIBILITY SUPPORTING SUSTAINABLE GROWTH

Customers 

Colleagues

Health  
and Safety

Suppliers &  
Human Rights

Communities

Environment

Read more about our Corporate Social Responsibility on pages 10 to 18

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

3

   
  
 Strategy

Our 3 Point  
Growth Strategy

Dunelm aims to provide market 
leading choice at great value

Dunelm’s ‘Simply Value for Money’ customer 
proposition offers industry-leading choice of 
quality products at keen prices, with high levels 
of availability and supported by friendly service. 
Core ranges include many exclusive designs and 
premium brands such as Dorma, and are supported 
by a frequently changing series of special buys. 

The superstore format provides an average of 
30,000 sq. ft. of selling space with over 20,000 
products across a broad spectrum of categories, 
extending from the Group’s home textiles heritage 
(bedding, curtains, cushions, quilts and pillows) to 
a complete homewares offer including kitchenware 
and dining, lighting, wall art, furniture and rugs. 
Dunelm is one of the few national retailers to offer 
an authoritative selection of curtain fabrics on the 
roll, and owns a specialist UK facility dedicated to 
producing made-to-measure curtains.

The value, breadth of choice and expertise inherent 
in the proposition are communicated to customers 
via the strapline “There’s no place like Dunelm”.

Dunelm has three key areas of growth opportunity:

Growth Opportunity 1:

LFL stores sales growth

 (cid:88) Range developments (including Dorma)

 (cid:88) Colleague engagement and ‘Customer First’ programme

 (cid:88) Investment in store environments (“Great place to shop”)

 (cid:88) Emphasis on stronger seasonal campaigns  

Growth Opportunity 2:

National coverage from rolling out new stores

 (cid:88) Target of 200 superstores in the UK

 (cid:88) Average payback period is 30 months 

 (cid:88) Particular focus on expansion in London & South East

Growth Opportunity 3:

Growing sales and profit in the home delivery channel

 (cid:88) Increased focus on digital marketing

 (cid:88) Investment in enhanced delivery options

 (cid:88) Further expansion in online product range

4

dunelm.com Stock code: DNLM                                           

 UK Store Portfolio

National coverage from  
rolling out new stores

NEW STORES OPENED 
Since 28 June 2014

Lowestoft

Harlow

Bristol

Southampton

Bromborough

Wakefield

Blackburn

Loughborough

Salisbury

North Shields

Carmarthen

Paisley

KEY

Superstores as at 28 June 2014.

New superstores opened since 28 June 2014

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

STRATEGIC REPORT

Average payback 
 period
30 MONTHS

TARGET  
SUPERSTORES

200 

(currently 149)

5

 Chairman’s Statement

Andy Harrison Chairman

I am delighted to report to you for the 
first time as Chairman of your Company. 
Dunelm is a strong business with an 
enviable track record of success. I look 
forward to working with the Board and 
the executive team to create further 
value for all stakeholders in the years to 
come.

Financial performance and 
shareholder distributions
It is pleasing to report that the business 
has maintained its record of growing 
sales and profit every year since IPO in 
2006. Headline sales over the 52 week 
period to 27 June 2015 amounted 
to £822.7m, an increase of 12.7% on 
the prior year; over the 53 weeks to 4 
July which are covered in our statutory 
numbers, sales amounted to £835.8m. 
PBT amounted to £121.4m on a 52 week 
basis (4.7% growth) and £122.6m for 53 
weeks.

During the last year the Board agreed a 
new capital policy under which we intend 
to operate with a level of net debt within 
the range of 0.25 – 0.75 times historical 
EBITDA. Implementing this policy led to 
the payment of a special distribution to 
shareholders of 70p per share in March 
2015. Further special distributions will be 
considered if net debt falls consistently 
below 0.25× EBITDA.

In addition to the above, the Board is 
recommending an increase in the final 
dividend to 16.0p per share (FY14: 
15.0p), bringing the total ordinary 
dividend for the year to 21.5p (FY14: 
20.0p). This is consistent with our policy 
of maintaining ordinary dividend cover in 
the range of 2.0-2.5×, with cover for the 
year of 2.2×.

A more detailed review of the financial 
performance is provided in the CFO’s 
review.

Strategy development
In February, we announced a renewed 
focus on growth, with an ambition to 
increase the scale of our business by 
50% over the medium term. The core 
elements of this strategy are described 
more fully in the Chief Executive’s review. 

Board changes
Let me start by thanking my predecessor, 
Geoff Cooper, who led the Board as 
Chairman for eleven years through 
Dunelm’s IPO in 2006 to the end of 
the last financial year. Over this time 
the business has grown tremendously 
delivering a compound annual growth 
in sales of 11% and a compound annual 
growth in EPS of 15%. Shareholders 
have benefitted from this success with 
a total shareholder return of over 700% 
since IPO. Geoff has been pivotal to our 
success, and his leadership of the Board 
has been inspirational. On behalf of all 
my Board colleagues, I would like to 
thank him for his enormous service to 
Dunelm.

The last financial year also saw a change 
of Chief Executive. In September 
2014 Nick Wharton left the role of 
Chief Executive after three years. After 
conducting a full external search the 
Board reppointed Will Adderley, who 
had previously been CEO between 1996 
and 2011, to the role. At the time of this 
appointment John Browett was a top 
external target candidate, and we were 
delighted when John became available 
to join Dunelm earlier this year. John 
joined the Board as Chief Executive 
Designate on 1 July 2015, and he will 
become Chief Executive in January 2016 
following an induction period working 
with Will and the broader senior team. 
John brings an excellent combination 
of business leadership together with 
outstanding retail skills across a breadth 
of sectors, from grocery and electrical 
goods to fashion. He also brings proven 
experience of applying technology in 
multi-channel operations which will help 
us accelerate our digital plans. 

Will Adderley will revert to his previous 
role as Deputy Chairman and will remain 
actively involved in the business. The 
business will benefit greatly from the 
combined and complementary skills 
of John and Will, and I look forward to 
working with them both.

We will be joined in December this year 
by Keith Down as Chief Financial Officer, 
when David Stead retires from the 
Board. David has been with the Group 
for 12 years and has been a fundamental 
contributor to the growth and success of 
the business during his tenure. He will be 
missed by his colleagues and we all wish 
him well with his future plans.

Keith brings a wealth of experience in 
financial management, much of it gained 
in the quoted retail and hospitality 
sectors. I am confident that with his 
drive, experience and character he will 
play a central role in the execution of our 
growth strategy, and I look forward to 
welcoming him to the Board.

There were also a number of changes 
amongst my Non-Executive colleagues. 
Matt Davies resigned in January when 
he agreed to take on an executive role 
at Tesco plc. The Board greatly valued 
Matt’s contribution during his tenure of 
nearly three years and we wish him well 
with his new role.

6

dunelm.com Stock code: DNLM                                           

STRATEGIC REPORT

We were pleased to welcome William 
Reeve to the Board in July as a Non-
Executive Director. William is a serial 
entrepreneur and investor, who co-
founded LOVEFiLM.com and has been 
actively involved with a number of 
other successful online businesses. We 
have long searched for someone who 
has both an entrepreneurial mind-set 
and deep digital experience, who can 
operate at board level. William fits 
these requirements very well. We are 
also pleased to be able to announce 
the appointment of Peter Ruis as a 
Non-Executive Director. Peter has deep 
experience in the retail sector, with 
particular expertise in marketing. He is 
currently Chief Executive of Jigsaw and 
prior to that worked with John Lewis 
Partnership and Ted Baker.

Outlook
We are at a very exciting time in our 
development. We enter a new chapter of 
growth with a refreshed executive team, 
led by John, and supported by Will, 
who are two of the top retailers of their 
generation. We also have a great team 
across the business, with continuing 
passion for giving our customers great 
products, great value, and great service. 
Dunelm has an outstanding track record 
and is in great health. We look forward 
to reporting on our further progress,

Andy Harrison
Chairman
10 September 2015

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

7

 Chief Executive’s Review

Will Adderley Chief Executive

Overview
The last 12 months have seen exciting 
developments within Dunelm. We have 
set ourselves a new growth ambition, 
relaunched our strategy and made key 
appointments to further strengthen 
the capability of the executive 
management team. At the same time, 
we have delivered good financial 
performance including:-

 (cid:88) total sales of £822.7m on a 52 week 
basis, representing year on year 
growth of 12.7%

 (cid:88) total sales of £835.8m on a statutory 

53 week basis

 (cid:88) PBT of £121.4m on a 52 week basis 

(4.7% growth)

 (cid:88) PBT of £122.6m on a statutory 53 

week basis

 (cid:88) fully diluted EPS of 46.8p on a 52 

week basis (7.1% growth)

 (cid:88) fully diluted EPS of 47.3p on a 

statutory 53 week basis

Ambition 
Since our IPO in 2006 we have 
achieved strong growth in sales and 
profits. Going forward, our target 
is to deliver sustainable, profitable 
growth, with a medium term ambition 
of increasing sales by 50% from their 
current level. 

Progress with our 
GROWTH STRATEGY

We see three key areas of  
growth opportunity:

 (cid:88)  GROWTH OPPORTUNITY 1: 

LFL stores sales growth

 (cid:88)  GROWTH OPPORTUNITY 2: 

National coverage from  
rolling out new stores

 (cid:88)  GROWTH OPPORTUNITY 3: 
Growing sales and profit in the 
home delivery channel

Growth opportunity 1
LFL stores sales growth
We pride ourselves on the breadth of 
choice we offer our customers, with 
good quality products at value for 
money prices across more than 20 
different departments. We are always 
looking to improve the Dunelm offer 
for customers by evolving our ranges 
further, both in established departments 
as well as newer ones. So, for example, 
we have continued to perform strongly 
in bed linen thanks in part to developing 
a much stronger range of kids’ bedding. 
Similarly, the roll-out of our Dunelm at 
Home service has helped to reinforce 
our strength as a curtains retailer, with 
made-to-measure curtains being one of 
our fastest-growing departments. 

We have also placed renewed 
emphasis on seasonal merchandise, 
making deeper stock commitments to 
campaigns such as Summer Living than 
in recent years. Trading these campaigns 
harder has been a successful strategy in 
the last financial year and we intend to 
build on this going forward.

The look and feel of our stores also 
continues to evolve. This is assisted by 
refit activity (we completed nine medium 
refits in the last financial year) and by 
experimentation with new merchandising 
approaches. For example, during the 
last year we developed the concept of 
Dorma Living which we have introduced 
to a number of stores creating a 
dedicated Dorma area in which we 
complement the Dorma bed linen range 
with other Dorma-branded products 
such as curtains, crockery, decor and 
wallpaper. 

We continue to invest in customer 
service through our Customer First 
programme. Rewards and incentives 
for our colleagues in stores are now 
aligned explicitly with customer service 
measures, as measured by direct 
customer feedback. We have a big focus 
on colleague engagement which we see 
as a key enabler to delivering continued 
strong service.

Supported by the above initiatives, 
sales in LFL stores grew by 3.4% over 
the last financial year. Looking ahead, 
we will continue to evolve our product 
offer and see many opportunities to 
strengthen the proposition further, even 
in established departments. In addition, 
we are starting to harness customer 
feedback in new ways and will use this to 
inform trials of different store layouts and 
merchandising approaches. Customer 
feedback will also be a key element 
in determining our marketing strategy 
going forward.

Growth opportunity 2 
National coverage from rolling 
out new stores
The vast majority of our portfolio 
comprises out-of-town superstores, with 
the average store footprint comprising 
around 30,000 square feet of retail 
space. In the last financial year we 
opened 12 new superstores (one being 
a high street relocation) taking our 
superstore chain to 148 stores at the year 
end, providing 4.4 million square feet of 
selling space.

Our new stores continue to deliver 
strong returns, with the average 
expected discounted payback for stores 
opened in the last three financial years 
being approximately 30 months. We 
currently target the majority of our new 
store openings to achieve discounted 
cash flow payback of a maximum of 36 
months, although we recognise that as 
our portfolio becomes more mature it 
will become harder to achieve this in all 
cases. 

8

dunelm.com Stock code: DNLM                                           

STRATEGIC REPORT

warehouse and distribution centre. 
This facility is scheduled to become 
operational in spring 2016. It is located 
close to our existing warehouse at Stoke 
on Trent and will double our warehouse 
space to 1 million square feet.

Recognising the importance of IT 
systems in any major retail business, 
we have been steadily upgrading our 
internal IT capability over the past two 
years. The team is now working on 
important developments not only for our 
online business, but also to make store 
operations more efficient and effective, 
and to support the increased scale of 
central activities as the business grows. 
The revenue impact of our investment 
in this area will continue to grow, as the 
team reaches full complement, as recent 
capital projects (notably the new web 
platform) begin to be amortised, and 
as we resume the work of ongoing web 
enhancements.

Marketing
We have increased our investment 
in customer communication over 
recent years to a level which now 
represents approximately 1.8% of sales. 
We anticipate retaining this scale of 
investment in the near term, albeit with 
a shift in emphasis away from traditional 
media in favour of digital marketing.

Summary and outlook
The last 12 months have seen 
considerable changes within Dunelm 
and the business is now in better 
shape than ever. We have good sales 
momentum and clear plans for further 
growth. I look forward to leading 
the business in implementing these 
plans over the next few months and, 
subsequently, to supporting John 
Browett and his executive team in further 
developing the business.

Will Adderley
Chief Executive
10 September 2015

Since the year-end, we have opened 
one additional new store, and nine 
more stores are contractually committed 
(including two relocations), with six of 
these scheduled to open in the current 
financial year. We remain confident that 
the UK can support approximately 200 
Dunelm superstores, with particular 
opportunity for us to expand our 
presence in London and the South-East.

Growth opportunity 3 
Growing sales and profit in 
the home delivery channel
Our major achievement in this area 
during the last year was the launch of 
a new customer-facing web platform, 
which went live on 1 July 2015. This 
new platform improves the customer 
journey and shopping experience, 
provides significant further scalability, 
and paves the way for more frequent 
future developments to allow ongoing 
enhancements to functionality – starting 
with increased choice of delivery options 
for greater customer convenience. 

We currently offer 17,000 homewares 
lines for home delivery, representing 
the major part of our business in this 
channel. Order fulfilment is outsourced 
to a specialist third party partner using 
a one-man delivery service. We achieve 
satisfactory profitability from this 
business in its own right, with additional 
benefits when customers bypass home 
delivery and use our Reserve & Collect 
service. We anticipate substantial further 
growth in both home delivery orders and 
Reserve & Collect transactions.

In addition to homewares, our home 
delivery proposition includes 700 larger 
furniture items which require a more 
expensive two-man delivery service. 
This type of business is relatively new 
for us. Whilst it is currently unprofitable, 
we are pleased with the progress made 
to date and we continue to refine our 
operating model in order to ensure that 
it can generate the profitability which we 
require.

Overall growth in home delivery sales 
during the last financial year was 55%. 
Over the year as a whole this channel 
accounted for 6.1% of our total business, 
up from 4.4% in the previous year.

People
We continue to invest in our people and 
management capability, starting at the 
very top of the business. I am delighted 
that John Browett has joined us and 
will be our next Chief Executive. John is 
an outstanding retailer and in the early 
stages of his induction to the business 
is already bringing fresh thinking and 
stimulus. With Keith Down identified as 
our new CFO to succeed David Stead 
on his retirement later this year, and with 
other senior appointments also in place, 
we have a top class executive team to 
continue driving growth over the coming 
years.

Infrastructure
We are also developing further the 
infrastructure which will be needed to 
allow us to realise our growth ambition. 
Central to this is the commitment we 
have made to an additional leasehold 

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

9

 Corporate Social Responsibility Report (CSR)

How we manage  
our CSR

Customers, product, colleagues and our store environments are at the heart of our growth 
strategy and as such they are business priorities for us. 

Our CSR areas of focus have direct relevance to these priorities as follows:

 (cid:88) Customer 

 (cid:88) Product 

Customer, Health and Safety, Community

Customer, Suppliers and Human Rights, Environment

 (cid:88) Colleagues 

Colleagues, Health and Safety, Community

 (cid:88) Store Environment  Colleagues, Health and Safety, Environment, Community

Although we report on CSR topics separately, they form part of the role accountabilities of our Executive Board members and are 
regular agenda items for the Board and Executive Board.

BOARD
Overall responsibility for CSR

(cid:116)(cid:1)(cid:1)(cid:34)(cid:81)(cid:81)(cid:83)(cid:80)(cid:87)(cid:70)(cid:1)(cid:81)(cid:80)(cid:77)(cid:74)(cid:68)(cid:74)(cid:70)(cid:84) 
(cid:116)(cid:1)(cid:1)(cid:38)(cid:89)(cid:70)(cid:68)(cid:86)(cid:85)(cid:74)(cid:87)(cid:70)(cid:1)(cid:78)(cid:70)(cid:78)(cid:67)(cid:70)(cid:83)(cid:84)(cid:1)(cid:73)(cid:66)(cid:87)(cid:70)(cid:1)(cid:77)(cid:74)(cid:79)(cid:70)(cid:1)(cid:83)(cid:70)(cid:84)(cid:81)(cid:80)(cid:79)(cid:84)(cid:74)(cid:67)(cid:74)(cid:77)(cid:74)(cid:85)(cid:90)(cid:1)(cid:71)(cid:80)(cid:83)(cid:1)(cid:78)(cid:66)(cid:79)(cid:66)(cid:72)(cid:74)(cid:79)(cid:72)(cid:1)(cid:84)(cid:81)(cid:70)(cid:68)(cid:74)(cid:109)(cid:68)(cid:1)(cid:36)(cid:52)(cid:51)(cid:1)(cid:85)(cid:80)(cid:81)(cid:74)(cid:68)(cid:84)(cid:1) 
(cid:116)(cid:1)(cid:1)(cid:46)(cid:80)(cid:79)(cid:74)(cid:85)(cid:80)(cid:83)(cid:1)(cid:81)(cid:83)(cid:80)(cid:72)(cid:83)(cid:70)(cid:84)(cid:84)(cid:1)(cid:85)(cid:73)(cid:83)(cid:80)(cid:86)(cid:72)(cid:73)(cid:1)(cid:44)(cid:49)(cid:42)(cid:84)(cid:1)(cid:66)(cid:79)(cid:69)(cid:1)(cid:35)(cid:80)(cid:66)(cid:83)(cid:69)(cid:1)(cid:83)(cid:70)(cid:81)(cid:80)(cid:83)(cid:85)(cid:84) 
(cid:116)(cid:1)(cid:1)(cid:34)(cid:79)(cid:79)(cid:86)(cid:66)(cid:77)(cid:1)(cid:81)(cid:83)(cid:70)(cid:84)(cid:70)(cid:79)(cid:85)(cid:66)(cid:85)(cid:74)(cid:80)(cid:79)(cid:84)(cid:1)(cid:80)(cid:79)(cid:1)(cid:73)(cid:70)(cid:66)(cid:77)(cid:85)(cid:73)(cid:1)(cid:66)(cid:79)(cid:69)(cid:1)(cid:84)(cid:66)(cid:71)(cid:70)(cid:85)(cid:90)(cid:1)(cid:66)(cid:79)(cid:69)(cid:1)(cid:70)(cid:85)(cid:73)(cid:74)(cid:68)(cid:66)(cid:77)(cid:1)(cid:84)(cid:80)(cid:86)(cid:83)(cid:68)(cid:74)(cid:79)(cid:72)

EXECUTIVE BOARD
Members have line responsibility for managing specific CSR topics

(cid:116)(cid:1)(cid:1)(cid:34)(cid:81)(cid:81)(cid:83)(cid:80)(cid:87)(cid:70)(cid:1)(cid:81)(cid:80)(cid:77)(cid:74)(cid:68)(cid:74)(cid:70)(cid:84)(cid:1)(cid:81)(cid:83)(cid:74)(cid:80)(cid:83)(cid:1)(cid:85)(cid:80)(cid:1)(cid:84)(cid:86)(cid:67)(cid:78)(cid:74)(cid:84)(cid:84)(cid:74)(cid:80)(cid:79)(cid:1)(cid:85)(cid:80)(cid:1)(cid:35)(cid:80)(cid:66)(cid:83)(cid:69) 
(cid:116)(cid:1)(cid:1)(cid:51)(cid:70)(cid:72)(cid:86)(cid:77)(cid:66)(cid:83)(cid:1)(cid:38)(cid:89)(cid:70)(cid:68)(cid:86)(cid:85)(cid:74)(cid:87)(cid:70)(cid:1)(cid:35)(cid:80)(cid:66)(cid:83)(cid:69)(cid:1)(cid:78)(cid:70)(cid:70)(cid:85)(cid:74)(cid:79)(cid:72)(cid:1)(cid:66)(cid:72)(cid:70)(cid:79)(cid:69)(cid:66)(cid:1)(cid:74)(cid:85)(cid:70)(cid:78)(cid:84)

HOW WE MANAGE OUR CSR DIALOGUE AND COMMUNICATION

Customers: through 
customer care, weekly 
online surveys and social 
media

Colleagues: weekly 
‘Will’s Word’, in-house 
magazine and through 
Colleagues’ Council 

Suppliers: annual 
conference and 
meetings throughout 
the year

Others: social media, 
corporate website

10

dunelm.com Stock code: DNLM                                           

STRATEGIC REPORT

Our key areas of focus –  
why these matter

AREA OF FOCUS

Who manages this for Dunelm?

Our Customers
Our core strength as a business is the delivery of market leading choice of products 
and services, at great value for money, backed up by friendly and knowledgeable 
customer service. We can only deliver this by having customer interests at the heart of 
our business.

Our Colleagues
We believe that a ‘Great Place to Work = Great Place to Shop’. Our success is 
founded on the hard work and dedication of our colleagues; our aim is to keep our 
uniqueness as we grow, and to provide our colleagues with more opportunities and 
more training, and to celebrate their success.

Our Health and Safety
We have a duty of care which we take very seriously to ensure the health and safety of 
customers, colleagues, contractors and all other visitors to our premises.

Our Suppliers and Human Rights
We do not manufacture the vast majority of the products that we sell; therefore we 
need to maintain relationships with suppliers and manufacturers worldwide who can 
meet our high standards for design, innovation, quality and value. These suppliers 
must also demonstrate that they operate in accordance with recognised standards 
that uphold human rights and safety. In accordance with the requirements of the 
government’s Modern Slavery Bill, our sourcing policy now specifically prohibits forced 
labour, slavery and human trafficking.

Our Community
It is important to Dunelm and its colleagues and shareholders that we are 
responsible members of our community, and that we support local and national 
charitable causes.

Our Environment
Dunelm recognises that it has a responsibility to manage the impact of its business on 
the environment both now and in the future. The Group is committed to controlling 
and minimising the impact of its operations, directly and indirectly in the key areas of 
waste management, energy consumption and carbon (CO2) emissions.

Read more about our areas of focus on our website 
www.dunelm.production.investis.com

Chief Executive

People Director

Chief Executive

Product Director

Marketing Director

Chief Financial Officer

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

11

 Customers

Executive responsibility: 
Chief Executive

Link to strategy: 

What do we do?
We aim to provide to our customers:

 (cid:88) Great value products and services, 
that are safe, legally compliant and 
competitively priced.

 (cid:88) Excellent service in store, online and 

through our contact centre.

 (cid:88) Stores that are safe and accessible.

 (cid:88) Fair and truthful marketing.

WHAT HAVE WE ACHIEVED THIS YEAR?

2014/2015 OBJECTIVES

ACHIEVEMENTS

Reinforce our ‘Customer 
First’ ethos through further 
colleague training.

Major upgrade of our 
website and a new mobile 
app to enhance the online 
customer experience.

Further extend the range 
of products available for 
order from our website and 
catalogue.

 (cid:88) 8,000 colleagues completed the second phase 

of our training programme 

 (cid:88) New website launched in July 2015.

 (cid:88) Introduced extended ranges of garden and 

electrical items.

2015/16 objectives
 (cid:88) Further develop product ranges, 

including more market beating value 
offers and exciting new products.

 (cid:88) Enhance our ‘made to measure’ 
curtains and blinds proposition.

 (cid:88) Implement further improvements to 
our home delivery service, including 
named day delivery options.

Other achievements
 (cid:88) “Director of Customer Experience’ 

appointed, a new role with 
responsibility for the delivery 
of service excellence across the 
business.

Awards
 (cid:88) House Beautiful 2014 – Gold award 
for Favourite Home Retailer of the 
Year, Silver award for Favourite Online 
Retailer of the year, both voted by 
readers

 (cid:88) Significant investment in upgrading 

 (cid:88) Excellence in Housewares Award 

2014 – Excellence in Non-Specialist 
Multiple Retailing

 (cid:88) British Sandwich Association 

‘Sammies’ award Café / Coffee Bar 
Sandwich Retailer of the Year

our customer contact centre.

 (cid:88) Deeper analysis of customer feedback 
and our first use of customer ‘focus 
groups’ to help us understand better 
what our customers like (and dislike) 
about us.

 (cid:88) Introduction of same day ‘Reserve 
and Collect’ service and next day 
home delivery with 8pm cut-off.

 (cid:88) New carrier appointed for ‘two man’ 
deliveries, leading to a significantly 
better customer experience.

 (cid:88) Further improved Autumn / winter 
and Spring / summer catalogues.

Link to strategy

  LFL store sales growth

   National coverage from rolling out new stores

   Growing sales and profit in the home delivery channel

12

dunelm.com Stock code: DNLM                                           

  
  
 Colleagues

STRATEGIC REPORT

Executive responsibility: 
People Director

Link to strategy: 

What do we do?
We employ over 9,000 colleagues across 
our business, including our colleagues 
in stores and our distribution and 
manufacturing operations, our Dunelm 
at Home consultants who advise our 
customers in their homes, colleagues in 
our contact centre in Radcliffe, and our 
store support centre team in Leicester. 

We are an equal opportunities employer; 
our policy is to recruit, develop, promote 
and retain skilled and motivated people 
regardless of disability, race, religion or 
belief, sex, sexual orientation, gender 
reassignment, marital status or age.

At the end of the financial period 
the breakdown of male and female 
colleagues was as follows:

Male Female

% 
Female

Group Board

Senior 
Managers

6

15

2

7

All colleagues

2,879

5,977

25%

32%

69%

We maintain regular communication 
with our colleagues via a weekly email 
from our Chief Executive (‘Will’s Word’), 
through regular store manager ‘huddles’, 
our Dunelm Gazette magazine which is 
published at least quarterly, and via the 
computer-based ‘Dunelm Academy’, to 
which all colleagues have access. 

We operate a Colleagues’ Council, 
through which colleague representatives 
can raise and discuss ideas and concerns 
with senior management. These are 
fed back to the Executive Board for 
consideration and action. In addition we 
run a colleague engagement survey, now 
twice a year, the output of which also 
is fed back to the Executive Board and 
actions agreed. 

We offer a range of training and 
development opportunities to 
colleagues at all levels of the business. 

WHAT HAVE WE ACHIEVED THIS YEAR?

2014/2015 OBJECTIVES

ACHIEVEMENTS

Launch new careers website in 
the summer.

Continue to add talent to 
the organisation through our 
graduate programme.

Continue to develop and roll out 
the ‘Customer First’ programme 
to all areas of the business.

 (cid:88) Website launched in July 2014. In the 

financial year we processed over 180,000 job 
applications 

 (cid:88) We recruited 13 graduates in September 2014.

 (cid:88) We trained over 8,000 colleagues in the year.

Continue to develop and deliver 
learning and development 
initiatives to meet the needs of 
the business. 

 (cid:88) 157,000 hours of training delivered to our 

colleagues – from training over 100 colleagues 
in leadership skills to more practical training in 
use of sewing machines.

Respond to issues and 
opportunities identified from the 
engagement survey taking place 
in September 2014 and again in 
March 2015.

Continue to recruit and train 
colleagues in line with our new 
store opening programme.

 (cid:88) Surveys held with over 90% participation and 
an improved engagement score each time. 
Actions to address the issues raised agreed 
and implemented by the Executive Board.

 (cid:88) Opened 12 new superstores with fully recruited 

and trained teams. 

2015/16 objectives
 (cid:88) Further graduate intake in  

September 2015.

 (cid:88) Review pay and benefits structure to 
ensure that it remains competitive 
and meets the needs of the business, 
taking into account the implications of 
the new National Living Wage.

 (cid:88) Continue to develop and roll out the 

‘Customer First ’ Programme. 

 (cid:88) Respond to issues and opportunities 
arising from the engagement surveys 
to take place in September 2015 and 
March 2016.

 (cid:88) Implement a new Learning 

Management System to enable 
training to be delivered at the touch 
of a button.

These include:

 (cid:88) Nationally accredited modern 
apprenticeships and NVQs.

 (cid:88) Our graduate programme, which 
leads to an Institute of Leadership 
and Management qualification.

 (cid:88) Support for colleagues studying for 

professional qualifications, such as in 
finance, HR and IT.

 (cid:88) A range of workshops in key 

management skills, such as leadership 
and communications.

 (cid:88) Interactive computer based product 

knowledge and other training.

Other achievements
 (cid:88) People Director appointed to the 

Executive Board in April 2015 to help 
us develop and deliver our People 
Strategy.

 (cid:88) Significant investment in our contact 
centre in May 2015, to provide a 
modern working environment for our 
200 strong customer service team.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

13

  
  
 Health and Safety

Executive responsibility: 
Chief Executive

Link to strategy: 

What do we do?
The Board is ultimately responsible for 
the creation and implementation of our 
health and safety policy and procedures, 
which include an effective system of 
‘upward’ and ‘downward’ communication, 
and appropriate standards for monitoring 
performance and for ensuring that 
sufficient resources are available to 
support this activity.

Health and safety is a standard agenda 
item at every Board and Executive Board 
meeting and each of these receive a 
monthly report and a formal annual 
presentation from the Group’s Health 
and Safety Manager with accident/risk 
analysis, review of previous objectives and 
agreement of new objectives for the next 
year.

Although senior management 
take responsibility for the overall 
implementation, maintenance and 
development of our safety management 
system, every colleague has a 
responsibility for the safety of themselves 
and other colleagues, customers and 
visitors.

In our stores, each store manager 
is responsible for ensuring the 
implementation of health and safety 
policy and procedures in his or her store, 
supported by the area manager and the 
Group Health and Safety Manager. Risk 
assessments are in place and updated as 
required.

We have an in-house health and safety 
audit, which monitors compliance to 
policy and procedures and is reviewed 
annually to ensure that it meets best 
practice industry standards and to address 
any specific risks identified. Our stores 
complete an online self- audit monthly 
and area managers audit each of their 
stores at least once a year. This is backed 
up by our in-house operational audit 
team and followed up by the Health and 

WHAT HAVE WE ACHIEVED THIS YEAR?

2014/2015 OBJECTIVES

ACHIEVEMENTS

Further improve support to 
stores.

Monitor standards and 
potential issues in stores 
more closely.

Provide greater support to 
non-store sites.

 (cid:88) Store inspections carried out by Health and Safety 
team covering common causes of accidents, with 
follow up support.

 (cid:88) Online training database created for first aid, 

fork lift truck safety and food hygiene, to ensure 
sufficient cover and re-qualification planning.

 (cid:88) Approved registration with the Chartered Institute 
of Environmental Health for delivering ‘in house’ 
training for First Aid and Fire Safety 

 (cid:88) Additional Health and safety team member 

appointed. All sites now inspected each quarter, 
alternating between health and safety and fire 
safety inspections. 

 (cid:88) Online accident and fire evacuation reporting has 

simplified data entry and analysis. 

 (cid:88) Quarterly health and safety review meetings 
are held for each non-store site to identify 
opportunities to reduce risk and identify required 
support. Progress against objectives is scored and 
reported to the Executive Board each month. 

Safety Manager. Regular review meetings 
are held between the Group’s Health and 
Safety Manager and senior management 
from key operational functions. 

We have a proactive approach to safety, 
and colleagues are encouraged to report 
all potential hazards and risks. We have 
an ongoing programme of education and 
training, including DVDs and interactive 
computer based learning and ensure 
colleague involvement through the 
Colleague Council.

Other achievements
 (cid:88) Review of Health and Safety Policy 
and Fire Safety Policy completed.

 (cid:88) Consultants have been employed to 
improve our asbestos management 
by performing visual inspections, and 
air monitoring as appropriate where 
asbestos is present in store.

 (cid:88) Risk management measures relating 
to company car drivers extended to 
colleagues who drive private cars on 
company business.

 (cid:88) Actions taken to address specific 

customer safety issues:

 — Passenger lifts -3D sensors fitted 

to ten stores and all new lifts since 
March 2015

 — Store entrance gates – closing 
speed dampened at all stores

 — ‘Safe Merchandising’ inspections 

carried out at all stores and follow 
up actions completed 

 (cid:88) All stores audited during the year with 
all (100%) achieving a pass score for 
2014/15 (93% for 2013/14).

 (cid:88) Accident rate of 3.2 accidents for 
every 100,000 customer visits in 
2014/15 (3.5 in 2013/14).

2015/16 objectives
 (cid:88) Implement the health and safety 
management system for our new 
distribution centre,

 (cid:88) Roll out ‘in house’ first aid training

 (cid:88) Review of specific safety risks in 

coffee shops.

 (cid:88) Specific health and safety guidance 
for our Dunelm at Home service.

 (cid:88) Update legionella database and 

produce action plan.

14

dunelm.com Stock code: DNLM                                           

  
  
 Suppliers and Human Rights

STRATEGIC REPORT

Executive responsibility: 
Product Director

Link to strategy: 

What do we do?
Effective management of human rights 
throughout our supply chain is built into 
our product procurement procedures. 
Members of our in-house technology 
team have extensive experience of 
working with factories to improve 
adherence to quality and ethical 
standards. Monitoring and working to 
improve human rights issues forms part 
of the factory management role carried 
out by our Far East sourcing partners on 
our behalf.

We work with our suppliers to ensure 
that our products are produced in clean 
and safe environments, that workers 
are treated with respect and earn a 
reasonable wage and that suppliers 
work within the relevant local laws and 
regulations. All manufacturers with whom 
we trade directly are required to sign 
up to our ‘Code of Conduct’ based on 
the Ethical Trading Initiative (‘ETI’) base 
code. This is available on our website  
www.dunelm.com. No new factory 
source is taken on without a satisfactory 
audit being in place, and audits are 
repeated at least every two years.

Where non-compliance is discovered 
we have a formal procedure for working 
with a supplier to help them achieve 
compliance, usually within three months. 
Critical non-conformances such as use 
of child labour, working against choice 
or absence of valid Building or Fire 
Certificate are escalated immediately, 
and supplies cease until the issue has 
been resolved. Ultimately if progress is 
inadequate we will cease to trade with 
the supplier.

WHAT HAVE WE ACHIEVED THIS YEAR?

2014/2015 OBJECTIVES

ACHIEVEMENTS

Improve communication with 
factories to develop their 
understanding of our ethical 
requirements.

Increase the proportion of 
factories with ‘green’ or 
‘amber’ audits against our 
Ethical Code of Conduct.

Continue to develop our in-
house expertise in relation to 
human rights issues.

 (cid:88) Code of conduct (which now includes a 

prohibition on forced labour, slavery and human 
trafficking) reissued to all product and coffee shop 
suppliers, and suppliers of non-stock products and 
services over a minimum spend threshold. Code 
of conduct available at www.dunelm.com.

 (cid:88) Supplier conference held in Far East; ethical, 
human rights, environmental and bribery and 
corruption policies explicitly reinforced.

 (cid:88) Score increased to 70% of product supply base 

(56% in 2013-14).

 (cid:88) Programme of training ongoing.

2015/16 objectives
 (cid:88) Monthly audit corrective action 

reporting to be introduced for high 
volume Far East suppliers.

 (cid:88) Extend audit regime to major coffee 

shop suppliers

 (cid:88) Include training on ethical matters 
in induction for all members of the 
Buying Team, with annual refresher 
training.

 (cid:88) Investigate core routes for high risk 
raw materials and start creation of 
database.

 (cid:88) Monitor developments in anti-slavery 
legislation and practice and adapt our 
processes accordingly.

We aim to treat all of our suppliers 
fairly and consistently. We ask all of our 
suppliers to sign our standard terms and 
conditions. All new suppliers are made 
aware of the basis of trade with Dunelm 
and in particular our standard payment 
terms in advance of commencing trade. 

We have signed up to the Prompt 
Payment Code which requires companies 
to pay suppliers in accordance with 
agreed terms, with a default period of 
60 days. The number of days’ purchases 
outstanding for payment at 4 July 2015 
was 42 days (2014: 32 days). The main 
reason for the increase in creditor days 
was the extension of the accounting 
period to 53 weeks.

Other achievements
 (cid:88) Intertek appointed to provide a 
consistent audit service across 
our Far East supply base(with the 
internationally recognised ‘SMETA’ 
audit progressively being adopted as 
standard.)

 (cid:88) Responsibilities of Far East agents 
redefined to give more effective  
day-to-day ethical assurance.

 (cid:88) Focus on ensuring that requirements 

are extended to subcontractors where 
their use is common.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

15

  
 Community

Executive responsibility: 
Marketing Director

Link to strategy: 

What do we do?
Our colleagues have told us that they 
want the Company to support charitable 
causes, both nationally and in the local 
store community. We have a Charity 
Committee which adopts a ‘charity of 
the year’, for which collections are made 
in-store, specific fund-raising events are 
organised and the Group makes its own 
donations. Each store has a ‘Charity 
Champion’ and amounts raised by store 
are reported monthly, with the top three 
recognised in the Dunelm Gazette. 

We also support colleagues who are 
raising money for charities of their 
choice, often by matching the sums 
raised. All colleagues are entitled to 
an extra day’s paid leave to undertake 
charitable activities.

We donate funds raised from carrier bag 
sales (legal requirement in Wales and 
Scotland) to GroundWork – a charitable 
organisation which brings people 
and the environment together with 
practical local action to build stronger 
communities, more green spaces and 
getting people back into work by 
creating green jobs.

We do not make any political donations.

The Group pays corporation tax on its 
operations in the United Kingdom and 
does not operate in any tax havens, or 
use any tax avoidance schemes.

WHAT HAVE WE ACHIEVED THIS YEAR?

2014/2015 OBJECTIVES

ACHIEVEMENTS

Support our Charity of the 
Year, Barnardo’s, whose 
work includes reaching and 
helping children who have 
been sexually exploited, 
young people leaving the 
care system, children with a 
parent in prison and families 
struggling to cope.

Continue to support 
colleagues in their 
fundraising efforts.

Funds were raised through a variety of ways 
including: 

 (cid:88) The annual Friends and Family night, (a themed 

fancy dress fundraising evening in store).

 (cid:88) Team fundraising events.

 (cid:88) Regular local donations including supporting 
schools, the local community, and the town of 
Syston where Dunelm Store Support Centre is 
based.

 (cid:88) National and International donations with funds 

being sent to a variety of charities including: East 
African Playgrounds, LOROS, Macmillan, Blesma 
and Cancer research.

 (cid:88) Colleagues regularly volunteer their time thanks 

to the free ‘Charity Day’; this has included a team 
of 40 Dunelm colleagues transforming the Four 
Dwellings Children’s Centre in Birmingham for 
Barnardo’s.

 (cid:88) Gift in kind donations to local families in need 
through our Barnardo’s charity partnership.

 (cid:88) Company-wide fundraisers for national events 

such as ‘Red Nose Day’, including a ‘Superhero 
day’, ‘Christmas Jumper Day’ and Pyjama Day.

The total value of charitable donations made by the Group in the period ended 4 
July 2015 was £98,000 (2014: £206,000, which included a donation of £129,000 in 
lieu of 2013 annual bonus waived by Will Adderley). Total funds raised for charity by 
the Group and colleagues was £366,000 (2014: £352,000).

 (cid:88) Dunelm is the main sponsor for the 
‘7days 7irons’ challenge, supporting 
an individual who will complete seven 
triathlons from Land’s End to John 
O’Groats in seven days, and passing 
by 23 of our stores en route.

2015/16 objectives
 (cid:88) During 2015/16 our charity of the 

year will be Roald Dahl’s Marvellous 
Children’s Charity and we will 
continue to create fun fundraising 
activities including Christmas Jumper 
Day, Snappy Dresser Day and Marvin’s 
Egg Hunt (Easter).

 (cid:88) We will continue to support our 
colleagues in their charitable 
fundraising efforts and by offering 
an annual day’s leave to support 
charitable activities.

16

dunelm.com Stock code: DNLM                                           

  
  
 Environment

STRATEGIC REPORT

Executive responsibility: 
Chief Financial Officer

Link to strategy: 

The Group has an Environment Committee tasked 
with the development and implementation of 
strategy as well as ongoing monitoring to achieve 
high levels of environmental performance.

Waste Recycling

What we do
Through our ‘Recycle at Work’ initiative 
Dunelm has invested in a waste strategy 
to deliver high levels of recycling. 
All sites have balers for cardboard 
and colour-coded bins to segregate 
waste and are supported by training 
programmes that increase colleague 
awareness and compliance.

Our National Distribution Centre in Stoke 
recycles all of our cardboard, plastics, 
paper, bottles, cans, metal and wooden 
pallets. In addition all electrical waste 
is recycled through a WEEE compliant 
scheme.

Any waste that is not directly recycled 
within the business is sent off-site 
for further sortation, to extract other 
recyclable content, with the remaining 
‘general waste’ being incinerated in 
a waste to energy plant with carbon 
capture technology.

Waste Recycled 
%

100

80

60

40

20

0

82%

83%

78%

90%

76%

68%

2011

2012

2013 2014 2015

Target
2016

(cid:48)(cid:86)(cid:83)(cid:1)(cid:44)(cid:70)(cid:90)(cid:1)(cid:48)(cid:67)(cid:75)(cid:70)(cid:68)(cid:85)(cid:74)(cid:87)(cid:70)(cid:84)
 (cid:88) To maximise levels of waste recycling

 (cid:88) To anticipate and to be fully 

compliant with all waste legislation

2015/16 Targets
 (cid:88) We will launch a new colleague 

engagement programme to promote 
greater awareness and compliance.

 (cid:88) A new web-based waste compliance 
audit will be live throughout the year 
to drive improvements.

 (cid:88) We will introduce dedicated food-
waste collections across the UK by 
April 2016.

 (cid:88) We aim to eliminate glass drinks 

packaging within our coffee shops.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

17

 
  
  
 Environment CONTINUED

Energy Use

What we do
Dunelm targets energy reduction on a 
site-by-site basis. Smart meters, fitted 
to both electricity and gas supplies, 
measure energy consumption on a half-
hourly basis allowing us to profile high or 
unusual patterns, target specific sites and 
to monitor the success of various energy 
reduction initiatives.

Building Management Systems designed 
to optimise energy use, are fitted as 
standard across the estate. These are 
hosted and monitored by a specialist 
energy partner who, together with our 
dedicated Energy Manager, targets 
performance to maintain an optimal 
balance between a comfortable trading 
environment for our customers and 
colleagues and maximum energy 
efficiency.

A focus of the business has been to 
invest In LED lighting in many areas. All 
new stores are 100% LED and a retro-fit 

program is under way to convert the 
rest of the chain over the next two years. 
LED lights are typically 40% more energy 
efficient than non-LED.

We have also added two more stores 
in Bristol and Dunstable to our existing 
solar energy trial at Leeds. These trials 
will determine the benefits of investing 
in this renewable technology across 
Dunelm estate. 

Year on year reduction  
in electricity

2

1

0

-1
-2

-3

-4

-5
-6

-7

1.2%

1.1%

-3.2%

-6.3%

-5.0%

-5.8%

2011

2012

2013 2014 2015

Target
2016

Greenhouse Gas  
Emissions (CO 2e)

What we do
As part of our carbon reduction work we 
have invested in photovoltaic technology 
in three stores: Leeds, Dunstable and 
Bristol. These systems ultimately replace 
energy sourced through the national grid 
with locally sourced energy.

We continue to source electricity 
from ‘Green Energy’ supplies such as 
combined heat and power sources 
where CO2 emissions are 30% lower than 
the national average. 

Dunelm also works with a specialist 
partner to consult on our energy buying 
strategy, investments in energy saving 
technology and to further focus on 
reducing our carbon emissions.

Our company car fleet is graded on 
emissions and we encourage the use of 
fuel efficient vehicles in all schemes.

Average emissions in 2015 were 110 
CO2 g/km (2014: 112 CO2 g/km). 

CO2e emissions were as follows:

Tonnes of CO2e

2013

2014

2015

Purchase of 
Energy

26,747 28,504 28,487

Cars on Company 
Business

500

650

675

Total

27,247 29,154 29,162

Intensity Measure 
– tCO2e per £1m 
Group Revenue

40.24 39.93 34.89

(cid:48)(cid:86)(cid:83)(cid:1)(cid:44)(cid:70)(cid:90)(cid:1)(cid:48)(cid:67)(cid:75)(cid:70)(cid:68)(cid:85)(cid:74)(cid:87)(cid:70)(cid:84)
 (cid:88) To optimise energy use across the 

business

 (cid:88) To evaluate renewable technology 
options and trial where appropriate 

 (cid:88) To fully comply with the new Energy 

Savings Opportunities Scheme

2015/16 Targets
 (cid:88) To deliver LED lighting systems to 
over 50% of stores by end FY16

 (cid:88) To re-lamp all Lighting Department 

display canopies to LED bulbs

 (cid:88) To fully test voltage-optimisation 

technology and reduce site capacity 
requirements

 (cid:88) To conduct a full review of Coffee-

shop energy use 

(cid:48)(cid:86)(cid:83)(cid:1)(cid:44)(cid:70)(cid:90)(cid:1)(cid:48)(cid:67)(cid:75)(cid:70)(cid:68)(cid:85)(cid:74)(cid:87)(cid:70)(cid:84)
 (cid:88) To reduce CO2 emissions relative to 

turnover year-on-year

 (cid:88) To identify and trial new technologies 
to reduce Greenhouse gas emissions

Our current performance
Carbon Dioxide Equivalent (‘CO2e’) 
emissions data is reported using the 
GHG Protocol Corporate Standard 
(Scope 1 & Scope 2) and applies to our 
organisational boundary as defined by 
the ‘operational control’ approach.

The methodology used to calculate 
our emissions is based on the UK 
Government’s GHG Conversion Factors 
for Company Reporting 2013. 

Dunelm uses ‘Tonnes of CO2e per £m 
of turnover’ as its intensity measure 
reflecting the link between growth, 
activity and performance. 

18

dunelm.com Stock code: DNLM                                           

 
STRATEGIC REPORT

Performance

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

19

 Chief Financial Officer’s Review

David Stead Chief Financial Officer

The FY15 accounting period represents 
trading for the 53 weeks to 4 July 
2015. The comparative period FY14 
represents trading for the 52 weeks 
to 28 June 2014. To aid comparability 
of performance year on year, the 
comments below in respect of trading 
items cover both the FY15 in full, and 
the 52 week period to 27 June 2015 
(unaudited). In summary, the 53rd week 
represented £13.1m of revenue and 
£1.2m of operating profit (it was a week 
of unusually low sales and profitability, 
due to very hot weather and downtime 
of our web channel as we launched our 
new platform).

Revenue
Group revenue for FY15 was £835.8m 
(FY14: £730.2m), an increase of 14.5% 
for the full financial year and 12.7% on 
a 52 week basis. Like-for-like (‘LFL’) sales 
grew by 5.8% on a 52 week basis as 
a result of growth in both in-store LFL 
sales (+3.4%) and Home Delivery sales 
(+55.1%). Over the financial year as a 
whole Home Delivery sales represented 
6.1% of total business (FY14: 4.4%). 
Within our sales mix, we saw particularly 
pleasing growth from furniture, and 
from our made-to-measure window 
treatments business including our 
Dunelm at Home service.

Our store expansion programme 
continued with 12 new openings in the 
year (of which one was a relocation of a 
high street shop).

Gross Margin
Gross margin decreased slightly by 30 
basis points to 49.2% (FY14: 49.5%). 
Margin on core homewares products 
was stable, with dilution driven by a 
high level of markdown needed to clear 
excess stocks bought to support the 
expansion of our furniture proposition. 
We expect that the dilutive impact of 
furniture clearance will be much reduced 
in the coming year. 

Operating Costs
Operating costs in FY15 grew by 17.7% 
compared with the prior year, or by 
15.6% on a 52 week basis - an increase 
of £38.2m. The main drivers of this 
increase were:

 (cid:88) Store portfolio growth - average 
selling space increased by 8.8% 
across the year

 (cid:88) Multi-channel fulfilment - we invested 
in a higher quality of service for home 
delivery and the value of business 
through this channel rose by 55% 
compared with the previous year

 (cid:88) Dunelm At Home - we offered this 
in-home consultation service from 
approximately 100 stores on average 
over the year, compared with about 
half that number in the prior year

 (cid:88) Warehousing and Logistics - these 

costs increased by over £8m in total, 
driven to a significant extent by our 
increased commitment to furniture 
stock which led to inefficiencies in 
our internal supply chain, including 
extensive use of additional third party 
storage facilities

 (cid:88) IT capability - recognising the 

importance of IT in our business, 
we have significantly increased the 
scale and capability of our internal IT 
function

 (cid:88) Special distribution - we incurred one-
off costs of £0.9m associated with the 
special distribution (referred to below)

Looking ahead, a number of these cost 
drivers will continue to apply in the new 
financial year as we open more stores, 
grow our home delivery business further, 
continue the roll-out of Dunelm at Home, 
and further invest in our IT capability. 
We do not anticipate a further increase 
in logistics costs in the coming year, 
except to the extent we incur one-off 
costs in transitioning to our new central 
warehouse.

Operating Profit
Group operating profit for the financial 
year was £122.5m (FY14: £116.0m), an 
increase of £6.5m (5.6%). On a 52 week 
basis operating profit was £121.3m, an 
increase of £5.3m (4.6%) over FY14. 
Operating profit margin was 14.7%, 
110bps lower than FY14 due to the fall 
in gross margin and the operating cost 
impacts described above.

EBITDA
Earnings before interest, tax, 
depreciation and amortisation were 
£144.1m or £142.6m on a 52 week 
basis (FY14: £137.3m). This represents 
an increase of 5.0% on the previous 
financial year, or 3.9% on a 52 weeks 
basis. The EBITDA margin achieved was 
17.3% of sales on a 52 week basis(FY14: 
18.8%).

Financial Items
The Group generated a net gain of 
£0.1m on financial items in FY15 (FY14: 
£0.0m). Gains amounting to £0.5m 
(FY14: £0.4m) were made from interest 
earned on cash deposits and gains 
of £0.3m (FY14: £0.5m loss) resulted 
from foreign exchange differences on 
the translation of dollar denominated 
assets and liabilities. These gains were 
partially offset by £0.7m (FY14: £nil) of 
interest payable and amortisation of 
arrangement fees relating to the Group’s 
revolving credit facility, described below.

As at 4 July 2015 the Group held $91.5m 
(FY14: $87.2m) in US dollar forward 
contracts representing approximately 
67% of the anticipated US dollar spend 
over the next financial year. Surplus US 
dollar cash deposits amounted to $3.2m 
(FY14: nil).

PBT
After accounting for interest and foreign 
exchange impacts, profit before tax for 
the financial year amounted to £122.6m 
(FY14: £116.0m), an increase of 5.7%. On 
a 52 week basis the profit before tax was 
£121.4m, an increase of 4.7%.

20

dunelm.com Stock code: DNLM                                           

STRATEGIC REPORT

Taxation
The tax charge for the year was 21.7% 
of profit before tax, compared with 
23.2% in the prior year. This reflects 
the reduction in the headline rate of 
corporation tax from 22.5% to 20.75%. 
The tax charge is expected to trend 
approximately 100 bps above the 
headline rate of corporation tax going 
forward, principally due to depreciation 
charged on non-qualifying capital 
expenditure.

PAT and EPS
Profit after tax was £96.1m (FY14: 
£89.1m), an increase of 7.9%.

Basic earnings per share (EPS) for the 
53 weeks ended 4 July 2015 was 47.5p 
(FY14: 44.0p), an increase of 8.0%. Fully 
diluted EPS increased by 8.2% to 47.3p 
(FY14: 43.7p); this is equivalent to 46.8p 
(7.1% increase) on a 52 week basis.

Operating Cash Flow
Dunelm continues to deliver strong cash 
returns. In FY15 the Group generated 
£118.2m (FY14: £103.8m) of net cash 
from operating activities, an increase of 
13.9%.

Year-end working capital reduced by 
£0.2m compared with the previous year-
end. We made significant investment in 
inventories to support 12 new stores, to 
support our expansion in furniture, and 
to improve availability. This investment 
was almost fully offset by an increase 
in Trade and Other Payables of £16.2m 
(FY14: £14.4m). Some of this increase 
is attributed to the 53 week accounting 
period and is expected to reverse in 
future years.

Capital Expenditure
Gross capital expenditure in the financial 
year was £31.6m compared with £28.0m 
in FY14. Significant investments were 
made in order to support the continued 
growth and development of the store 
portfolio with the addition of 12 new 
superstores (43% of capital expenditure) 
and a number of refits. We also acquired 
one freehold site during the year. The 
remaining investment related mainly 
to IT activities, including the new web 
platform which went live to customers 
on 1 July 2015 underpinning the 
development and expansion of our 
multi-channel offer.

We anticipate an increased level of 
capital expenditure in the next financial 
year. In addition to opening new stores 
(which continue to require on average 
£1.2m capital investment), we plan 

to carry out a number of major store 
refits (approximately £8m in total), 
will complete the fit-out of our new 
warehouse (estimated £12m investment) 
and will continue to invest in IT systems 
development (estimated £6m). We will 
also consider freehold store acquisitions 
on an opportunistic basis.

approval. The total dividend of 21.5p 
represents an increase of 7.5% over the 
previous year and maintains dividend 
cover of 2.2× (FY14: 2.2×).The final 
dividend will be paid on 27 November 
2015 to shareholders on the register 
at the close of business on 16 October 
2015.

Capital Policy
During the year, the Board adopted 
a new policy on capital structure, 
targeting an average net debt level 
(excluding lease obligations and short-
term fluctuations in working capital) of 
between 0.25× and 0.75× historical 
EBITDA. This policy provides the 
flexibility to continue to invest in the 
Group’s growth strategy and to take 
advantage of investment opportunities 
as and when they arise, for example 
freehold property acquisitions.

Application of this policy led to payment 
of a special distribution to shareholders 
in March 2015 (see below). The Board 
will consider further special distributions 
in the future if average net debt over 
a period consistently falls below the 
minimum target level of 0.25× EBITDA, 
subject to known and anticipated 
investment plans at the time.

Banking Agreements and 
Net Debt
In order to support its new capital policy, 
during the year the Group entered 
into a £150m syndicated Revolving 
Credit Facility (‘RCF’) with a maturity 
of five years. The terms of the RCF 
are consistent with normal practice 
and include covenants in respect of 
leverage (net debt to be no greater 
than 2.5× EBITDA) and fixed charge 
cover (EBITDA to be no less than 1.5× 
fixed charges), both of which were 
met comfortably as at 4 July 2015.

In addition the Group maintains £20m of 
uncommitted overdraft facilities with two 
syndicate partner banks.

Net debt at 4 July 2015 was £74.8m 
(0.52× historical EBITDA) compared 
with net cash resources of £21.7m at 
the previous year-end. Daily average 
net debt from the date of the special 
distribution on 20 March 2015 through 
to 4 July 2015 was £75.4m. This falls 
within our target range of net debt.

Dividend
An interim dividend of 5.5p was paid in 
April 2015 (FY14: 5.0p). It is proposed to 
pay a final dividend of 16.0p per share 
(FY14: 15.0p), subject to Shareholder 

Special Distribution
During the year, the Group returned 
excess capital of £141.7m (70.0p 
per share) to shareholders through 
a B/C Share Scheme which allowed 
shareholders to receive the return as 
capital or income.

Share Buy-back
During the year, the Group did not 
invest in any additional shares to hold 
in treasury. Treasury shares are held 
in order to satisfy future exercises of 
options granted under incentive plans 
and other share schemes. As at the year-
end, we held 357,158 shares in treasury, 
equivalent to approximately 20% of 
options outstanding. Over time, we 
expect to increase our holding in treasury 
to be equivalent to approximately 60% 
of outstanding options.

Treasury Management
The Group Board has established an 
overall Treasury Policy, day-to-day 
management of which is delegated to 
me as Chief Financial Officer. The policy 
aims to ensure the following:

 (cid:88) Effective management of all clearing 

bank operations

 (cid:88) Access to appropriate levels of 

funding and liquidity

 (cid:88) Effective monitoring and 

management of all banking covenants

 (cid:88) Optimal investment of surplus cash 

within an approved risk/return profile

 (cid:88) Appropriate management of foreign 
exchange exposures and cash flows

(cid:44)(cid:70)(cid:90)(cid:1)(cid:49)(cid:70)(cid:83)(cid:71)(cid:80)(cid:83)(cid:78)(cid:66)(cid:79)(cid:68)(cid:70)(cid:1)(cid:42)(cid:79)(cid:69)(cid:74)(cid:68)(cid:66)(cid:85)(cid:80)(cid:83)(cid:84)
In addition to the traditional financial 
measures of sales and profits, the 
Directors review business performance 
each month using a range of other KPIs. 
These include measures shown on  
page 22.

David Stead
Chief Financial Officer
10 September 2015

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

21

 Key Performance Indicators

The following key 
performance indicators are 
considered to be the most 
appropriate for measuring 
how successful the business 
has been in meeting its 
strategic objectives. They 
also play a key role in 
determining remuneration 
strategy, as set out in the 
Remuneration Report.

Link to strategy

  LFL stores sales growth

   National coverage from rolling out 
new stores

   Growing sales and profit in the  
home delivery channel

Sales growth  
(%)

Like for like  
Store sales growth (%)

12.1

12.2

12.7

3.9

3.4

9.3

7.8

2011

2012

2013

2014 2015*

0.2

2012

2013

2015*

2011

-1.4

2014

-0.2

Strategic link 

Strategic link 

Earnings per share (diluted) 
(pence)

Dividend per share 
(pence)

46.8

43.7

21.5

20.0

40.0

35.1

29.3

16.0

14.0

11.5

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Strategic link 

Strategic link 

Read more about remuneration  
on pages 47 to 70

22

dunelm.com Stock code: DNLM                                           

 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

Home delivery sales growth
(%)

Gross margin change
(basis points)

Operating margin
(%)

79.4

68.6

120

55.8

55.0

80

15.5

15.8

15.7

15.9

14.7

12.4

2011

2012

2013

2014 2015*

2011

30
2012

40

2013

2014

2015*
-30

2011

2012

2013

2014 2015*

Strategic link   

EBITDA 
(£m)

113.2

97.4

New store openings 
(number)

Emissions 
(tCO2e per £1m Group Revenue)

137.3

142.6

127.1

14

14

12

12

10

40.2

39.9

34.9

2011

2012

2013

2014 2015*

2011

2012

2013

2014

2015

NA NA
2012
2011

2013

2014

2015

Strategic link 

Strategic link  

* 2015 is treated as a 52 week period for these measures, rather than 53 weeks

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

23

 
 
 
 
 
 
 
 
 
 Principal Risks and Uncertainties

The Board has overall responsibility for risk management, internal 
control and business continuity and determines the nature and extent 
of the risks it is willing to take. 

The Board oversees a systematic risk management process 
to provide assurance that both strategic and operational 
objectives can be achieved and that the brand remains secure 
for the long term.

In addition, the Audit & Risk Committee satisfies itself that 
all strategic or material risks are appropriately monitored by 
senior management, directing external assurance resources to 
high priority areas.  

Link to strategy

  LFL store sales growth

   National coverage from rolling out 
new stores

   Growing sales and profit in the  
home delivery channel

(cid:51)(cid:42)(cid:52)(cid:44)(cid:1)(cid:46)(cid:34)(cid:47)(cid:34)(cid:40)(cid:38)(cid:46)(cid:38)(cid:47)(cid:53)(cid:1)(cid:39)(cid:51)(cid:34)(cid:46)(cid:38)(cid:56)(cid:48)(cid:51)(cid:44)
A regular ‘Risk Forum’ has been established, chaired by a dedicated Risk Manager, aimed at the identification, assessment, 
mitigation and ongoing monitoring of risks. Departmental ‘Risk Champions’ who attend the Risk Forum evaluate specific risks 
against ‘likelihood’ and ‘impact’ criteria to establish their potential severity.

A key output from this forum is a register of strategic risks. These risks are assigned ‘owners’ from the Executive Board whose 
responsibility it is to manage and mitigate these risks. The Executive Board considers at monthly meetings the extent and 
effectiveness of controls in these areas as well as reviewing the process of risk management through the Risk Forum.

The Group Board gains assurance through twice yearly reviews, as well as by regular challenge to the executive team.

Our assessment of the principal risks and uncertainties facing the business is set out below together with mitigation:

BRAND REPUTATION, PRODUCT AND SERVICE QUALITY

Performance indicator:
Product complaints and recalls

Link to strategy:

Executive responsibility:  
Chief Executive

Impact compared to 2013/14:

↑

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

The quality and safety of 
our products and services 
is essential to the business. 
If our quality standards fall 
there is a risk that individuals 
could be harmed and/or that 
reputational damage could 
lead to consumers, colleagues 
and other stakeholders losing 
(cid:68)(cid:80)(cid:79)(cid:109)(cid:69)(cid:70)(cid:79)(cid:68)(cid:70)(cid:1)(cid:74)(cid:79)(cid:1)(cid:85)(cid:73)(cid:70)(cid:1)(cid:37)(cid:86)(cid:79)(cid:70)(cid:77)(cid:78)(cid:1)
brand.

 (cid:88) We have a range of policies specifying the 

 (cid:88) Ethical code of conduct upgraded to 

quality of products and production processes 
which suppliers must adopt.

explicitly cover human trafficking and Fire & 
Building safety certification.

 (cid:88) Committed suppliers and overseas agents 
working directly with factories to deliver 
more ‘green’ ratings.

 (cid:88) Investment in the size and capability of the 

Product Technology team.

 (cid:88) We conduct periodic CSR audits on all stock 

suppliers in line with ETI guidelines.

 (cid:88) We operate a full test schedule for all new 

products and on a sample basis for ongoing 
lines, overseen by our specialist Product 
Technology team. 

 (cid:88) Food hygiene is maintained through the 
adoption of clear operating guidelines 
contained in our food safety manual. 
Staff certification is compulsory and risk 
assessments, equipment inspections and 
compliance audits are performed regularly to 
ensure standards are maintained.

24

dunelm.com Stock code: DNLM                                           

STRATEGIC REPORT

COMPETITION AND CUSTOMERS

Performance indicator:
Market share

Link to strategy:

Executive responsibility:  
Chief Executive

Impact compared to 2013/14:

↑

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

The Group competes with a 
wide variety of retailers across 
multiple channels and across 
a broad spectrum of price-
points. Failure to maintain 
a competitive offer in the 
Homewares market on multiple 
fronts (price, range, quality and 
service) and/or to respond to 
changing customer needs could 
(cid:78)(cid:66)(cid:85)(cid:70)(cid:83)(cid:74)(cid:66)(cid:77)(cid:77)(cid:90)(cid:1)(cid:74)(cid:78)(cid:81)(cid:66)(cid:68)(cid:85)(cid:1)(cid:81)(cid:83)(cid:80)(cid:109)(cid:85)(cid:66)(cid:67)(cid:74)(cid:77)(cid:74)(cid:85)(cid:90)(cid:1)
and limit opportunities for 
growth.

 (cid:88) The Board continually monitors Group 

 (cid:88) Dunelm leads the UK Homewares market 

with an increased share of 7.7%.

 (cid:88) Continuing product innovation in existing 
categories and strengthened seasonal 
campaigns.

 (cid:88) Creation of Customer Insight team.

 (cid:88) Investment in improved customer service 
through our ‘Customer First’ programme. 
Marketing investment has increased to 1.8% 
of sales.

 (cid:88) Successful launch of new web platform.

performance within the Homewares market 
and against specific competitive threats.

 (cid:88) Continuous brand tracking also operates 

to gauge relative customer perception and 
experience together with in-store customer 
clinics.

 (cid:88) Investment in marketing designed to 

communicate our credentials on range, 
choice and value.

 (cid:88) We continually focus on new product 

development, both in existing and new 
homewares categories, to strengthen our 
specialist proposition.

 (cid:88) We have invested significantly in the front-
end web platform, fulfilment infrastructure 
and people capabilities to enhance our 
multi-channel customer offer.

REGULATORY, ENVIRONMENT & COMPLIANCE

Performance indicator:
Prosecution and other  
regulatory action

Link to strategy:

Executive responsibility:  
Chief Executive

Impact compared to 2013/14:

↑

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

The Group risks incurring 
penalties, damages, claims 
and reputational damage 
arising from failure to comply 
with legislative or regulatory 
requirements across many 
areas including, but not 
limited to, trading, health 
and safety, employment law, 
data protection, Bribery Act, 
advertising, human rights and 
the environment.

 (cid:88) We operate a number of policies and codes 

of practice outlining mandatory requirements 
within the business governing behaviours in 
all key areas. These are regularly reviewed and 
updated.

 (cid:88) Operational management are also responsible 
for liaising with the Company Secretary and 
external advisers to ensure that potential 
issues from new legislation are identified and 
managed.

 (cid:88) We have a whistle-blowing procedure and 
helpline which enables colleagues to raise 
concerns in confidence.

 (cid:88) Ethical Trading policies have been reissued 
and agreed with all stock suppliers and 
regular suppliers of non-stock goods and 
services. 

 (cid:88) Training on the requirements of the Bribery 
Act and Competition Law is in place for 
all relevant colleagues and policies are 
communicated to all suppliers.

 (cid:88) Human Resources policies and health and 

safety policies and procedures are kept under 
constant review and regular compliance 
audits have been completed. For further 
details please see our Corporate Social 
Responsibility report on pages 10 to 18.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

25

 Principal Risks and Uncertainties CONTINUED

(cid:42)(cid:53)(cid:1)(cid:52)(cid:58)(cid:52)(cid:53)(cid:38)(cid:46)(cid:52)(cid:13)(cid:1)(cid:52)(cid:38)(cid:47)(cid:52)(cid:42)(cid:53)(cid:42)(cid:55)(cid:38)(cid:1)(cid:37)(cid:34)(cid:53)(cid:34)(cid:1)(cid:34)(cid:47)(cid:37)(cid:1)(cid:36)(cid:58)(cid:35)(cid:38)(cid:51)(cid:1)(cid:51)(cid:42)(cid:52)(cid:44)

Performance indicator:
Number of major  
incidents

Link to strategy:

Executive responsibility:  
Chief Executive

Impact compared to 2013/14:

↑

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

Dunelm is dependent on the 
continued availability, integrity 
and capability of key information 
systems and technology. 
A major incident (including 
a cyber-attack), sustained 
performance problems or failure 
to keep technology up to date 
(cid:68)(cid:80)(cid:86)(cid:77)(cid:69)(cid:1)(cid:68)(cid:80)(cid:79)(cid:84)(cid:85)(cid:74)(cid:85)(cid:86)(cid:85)(cid:70)(cid:1)(cid:66)(cid:1)(cid:84)(cid:74)(cid:72)(cid:79)(cid:74)(cid:109)(cid:68)(cid:66)(cid:79)(cid:85)(cid:1)
threat to the business, at least in 
the short term.

 (cid:88) All business critical systems are based on 
established, industry leading package 
solutions, with full support in place.

 (cid:88) We have a disaster recovery strategy 

 (cid:88) We have further strengthened  the depth and 
capability of our IT function particularly in the 
areas of IT Risk, Data Security and Enterprise 
Architecture.

designed to ensure continuity of trade.

 (cid:88) We have completed a full review of 

 (cid:88) Authorisation controls and access to 
sensitive transactions are kept under 
constant review.

authorisation hierarchies across our main 
enterprise wide SAP system.

 (cid:88) A cross-functional Information Security 

Steering Group  has been established to 
oversee our data security.

COMMODITY PRICES

Performance indicator:
Gross margin

Link to strategy:

Executive responsibility:  
CFO

Impact compared to 2013/14:

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

Failure to anticipate or manage 
cost price volatility in key areas 
such as freight, raw materials, 
energy and exchange rates may 
lead to pressure on margins and 
(cid:66)(cid:69)(cid:87)(cid:70)(cid:83)(cid:84)(cid:70)(cid:77)(cid:90)(cid:1)(cid:74)(cid:78)(cid:81)(cid:66)(cid:68)(cid:85)(cid:1)(cid:85)(cid:73)(cid:70)(cid:1)(cid:109)(cid:79)(cid:66)(cid:79)(cid:68)(cid:74)(cid:66)(cid:77)(cid:1)
results. 

 (cid:88) Stock cover provides the business with time 
to assess and respond to sustained periods 
of cost price movement.

 (cid:88) Foreign currency hedges are in place 

covering c 70% of expected purchases in 
FY16.

 (cid:88) Dunelm’s scale, growth and increased buying 
power allows it to secure supply of key raw 
materials at competitive prices.

 (cid:88) Hedging is in place for freight, energy and 
foreign exchange to help mitigate volatility 
and aid margin management.

 (cid:88) Specialist procurement resource and tight 

contract management.

 (cid:88) New freight deals have been agreed with 

major shipping lines for 2015/16. 

 (cid:88) Commodity price tracking has been 

extended to cover all key materials to assist 
planning and negotiation.

26

dunelm.com Stock code: DNLM                                           

STRATEGIC REPORT

PORTFOLIO EXPANSION

Performance indicator:
Number of new store openings 
and pipeline

Link to strategy:

Executive responsibility:  
Chief Executive

Impact compared to 2013/14:

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

Availability of vacant or new 
retail space in the right location 
is essential to deliver our 
growth plans. Inability to secure 
or develop the required retail 
trading space to deliver our 
superstore format will limit our 
pace of expansion or force us 
to compromise our offer.

 (cid:88) Our property team actively monitors 

 (cid:88) We have opened 12 new stores in the year.

availability of retail space with the support of 
professional advisers.

 (cid:88) Financial modelling helps us assess the 

viability of potential sites.

 (cid:88) The Group’s strong cash generation and 
funding headroom provide an attractive 
covenant to landlords and the ability to 
acquire freehold units if appropriate.

 (cid:88) The Executive Board has conducted regular 
reviews of sites in key catchment areas.

 (cid:88) We have legally completed on nine new 

stores due to open in 2015/16 and beyond.

BUSINESS INTERRUPTION & INFRASTRUCTURE

Performance indicator:
n/a

Link to strategy:

Executive responsibility:  
Chief Executive

Impact compared to 2013/14:

↑

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

The Group could suffer the 
loss of a major facility with a 
consequent impact on short-
term trading or diversion of 
focus from longer-term strategy 
and planning. This could 
(cid:78)(cid:66)(cid:85)(cid:70)(cid:83)(cid:74)(cid:66)(cid:77)(cid:77)(cid:90)(cid:1)(cid:66)(cid:71)(cid:71)(cid:70)(cid:68)(cid:85)(cid:1)(cid:85)(cid:73)(cid:70)(cid:1)(cid:81)(cid:83)(cid:80)(cid:109)(cid:85)(cid:66)(cid:67)(cid:74)(cid:77)(cid:74)(cid:85)(cid:90)(cid:1)
of the business. 

The Group could suffer the loss 
of a major supply partner also 
impacting short-term trading.

 (cid:88) Physical infrastructure – Head office, 

workroom, multi-channel and distribution 
centre activities are all subject to disaster 
recovery plans and could all operate from 
fall back facilities.

 (cid:88) Suppliers – The Group seeks to mitigate 
this risk by limiting the dependency 
on individual suppliers and by actively 
managing key supplier relationships.

 (cid:88) Enhanced Crisis Management and Disaster 
Recovery process launched across the 
business.

 (cid:88) Desk-top simulations exercises completed to 
increase Crisis Management Team capability.

 (cid:88) Alternative supply sources/routes have been 

identified for key product categories.

 (cid:88) New partnerships have been agreed with 

local agents to bolster sourcing and supply 
capabilities in the Far East.  

 (cid:88) We have re-sourced a number of ranges, 

including one whole category where our UK 
supplier was unable to provide satisfactory 
service.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

27

 Principal Risks and Uncertainties CONTINUED

FINANCE AND TREASURY

Performance indicators:
Operating cash  
conversion

Link to strategy:

Executive responsibility:  
Chief Financial Officer

Banking Covenants

Loan Headroom

Impact compared to 2013/14:

↑

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

Lack of access to appropriate 
levels of cash resources 
(cid:80)(cid:83)(cid:1)(cid:70)(cid:89)(cid:81)(cid:80)(cid:84)(cid:86)(cid:83)(cid:70)(cid:1)(cid:85)(cid:80)(cid:1)(cid:84)(cid:74)(cid:72)(cid:79)(cid:74)(cid:109)(cid:68)(cid:66)(cid:79)(cid:85)(cid:1)
variations in interest rates or 
exchange rates could have 
an impact on the Group’s 
operations and growth plans.

 (cid:88) The Group has a £150m, five-year revolving 
credit facility in place until March 2020.

 (cid:88) Further, uncommitted borrowing facilities 
have been agreed for possible short-term 
working capital requirements.

 (cid:88) New capital policy agreed by the Board to 

operate with net debt between  
0.25× – 0.75× historic EBITDA.

 (cid:88) New five year debt facility agreed with 

syndicate of banks.

 (cid:88) Dunelm works with a syndicate of long-term, 

 (cid:88) Net Debt at the end of the year was £74.8m 

committed partner banks.

(0.52× EBITDA)

 (cid:88)  A Group Treasury Policy is in place to govern 
levels of debt, cash management strategies 
and to control foreign exchange exposures

(cid:46)(cid:34)(cid:47)(cid:34)(cid:40)(cid:38)(cid:46)(cid:38)(cid:47)(cid:53)(cid:1)(cid:53)(cid:38)(cid:34)(cid:46)(cid:1)(cid:7)(cid:1)(cid:44)(cid:38)(cid:58)(cid:1)(cid:49)(cid:38)(cid:51)(cid:52)(cid:48)(cid:47)(cid:47)(cid:38)(cid:45)

Performance indicators:
Colleague retention

Link to strategy:

Executive responsibility:  
Chief Executive

Impact compared to 2013/14:

↑

DESCRIPTION

MITIGATION

PROGRESS IN 2014/15

The success of Dunelm is 
dependent upon the availability 
of talented senior management 
and specialist colleagues. The 
success of the business could 
be impacted if it fails to attract, 
retain and motivate high calibre 
colleagues.

 (cid:88) The composition of the Executive team is 

kept under constant review by the Board to 
ensure that it is appropriate to deliver the 
growth plans of the business.

 (cid:88) The Executive Board has been strengthened 
through the appointments of a new CEO 
and other senior appointments, including a 
People Director.

 (cid:88) Investments have been made in both depth 
and capability of teams in key areas such as 
IT, Buying & Merchandising and Logistics.

 (cid:88) Succession plans and annual appraisals are 

in place across the Group.

 (cid:88) The Executive Board seeks to develop high 
calibre individuals through sponsored talent 
management and succession planning.

 (cid:88) The Group’s remuneration policy detailed 
on page 50 is designed to ensure that 
high calibre executives are attracted and 
retained. Lock-in of senior management is 
supported by awards under the Long-Term 
Incentive Plan and Company Share Option 
Plan. 

28

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Governance

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

29

 Directors and Officers

Andy Harrison
Chairman
RN

Will Adderley
rrleeyy
utive
Chief Executive
N

Key strengths: A current CEO with considerable experience of leading 
large consumer facing organisations with a strong service offer. Long-
standing plc experience and shareholder understanding.
Dunelm role: Chairs the Board, which is responsible for Group 
strategy, performance, risk oversight and good governance. 
Regularly visits stores to meet colleagues and members of the senior 
management team.  Participates in investor presentations and some 
shareholder meetings. 
Joined Dunelm Board:  
September 2014.
Previous Experience: Chief Executive of easyJet plc from 2005 to 
2010. Chief Executive of RAC plc between 1996 and 2005.  Non-
Executive Director and chair of Audit Committee at EMAP plc from  
2000 to 2008.
Other Commitments: Chief Executive Officer of Whitbread plc.

Key strengths: Has worked in, and is familiar with, all parts of the 
Group. Specific strengths in buying and trading with strong and long-
standing supplier relationships. Has been instrumental in growing the 
Group to its current size having developed the out-of-town format in 
the late 1990s. 
Dunelm role: Leads the Group and chairs the Executive Board. In 
addition to his Board role, provides liaison with the Remuneration 
Committee for reward below Board level. Member of the Nominations 
Committee and attends Audit & Risk Committee meetings by 
invitation. Will become Deputy Chairman on 1 January 2016 when 
John Browett succeeds him as Chief Executive Officer.
Joined Dunelm Board: 1992, and has worked for Dunelm for his 
whole career. He took over the day-to-day running of the Group from 
his father in 1996. Remained as Chief Executive through the Group’s 
IPO in 2006. Became Deputy Chairman in February 2011 and was 
reappointed Chief Executive in September 2014.
Previous Experience: All parts of Dunelm’s business.
Other Commitments: None.

John Browett
signate
Chief Executive Designate

David Stead
Officer
Chief Financial Officer

Key strengths: Experienced Chief Executive. Exceptional combination 
of business leadership and outstanding retail skills across a breadth of 
sectors, from grocery to electricals and fashion. Proven experience of 
applying technology in multi-channel operations.
Dunelm role: Currently in an induction period until he succeeds Will 
Adderley as Chief Executive in January 2016. Will then lead the Group 
and the Executive Board and liaise with the Remuneration Committee 
in respect of below Board remuneration. Will attend Audit & Risk 
Committee meetings by invitation.
Joined Dunelm Board: July 2015
Previous Experience: Various leadership positions at Tesco plc, 
including appointments as Strategy Director, CEO of Tesco.com, and 
Group Operations Development Director. CEO of Dixons Retail plc. 
Senior Vice President Apple Retail. CEO of Monsoon 2012 to 2015.
Other Commitments: Non-Executive Director of easyJet plc, Octopus 
Capital Limited and Octopus Investments Limited.

Key strengths: Finance background and extensive plc experience. 
Understanding of investor community and company secretarial matters. 
An experienced strategic and financial perspective across all Group 
functions. 
Dunelm role: Leads the finance department, as well as taking 
responsibility for a number of strategic and cross-functional initiatives. 
Participates in Audit and Risk Committee meetings by invitation and 
sits on the Executive Board. Will retire from the Board  
in December 2015 and be succeeded by Keith Down.
Joined Dunelm Board: September 2003.
Previous Experience: Qualified accountant. Formerly 14 years at 
Boots where he was Finance Director of Boots The Chemists and 
Finance Director of Boots Healthcare International.
Other Commitments: Non-Executive Director of Card Factory plc. 
Honorary Member of Council, University of Birmingham.

Notes:
The following individuals were also Board members during the financial year:

Geoff Cooper   Chairman, retired from the Board on 7 July 2015.
Matt Davies  
Non-Executive Director, resigned 8 January 2015.
Nick Wharton  Chief Executive, resigned 10 September 2014.

As announced on 9 July 2015, Keith Down will be appointed to the Board on  
7 December 2015 as Chief Financial Officer, to succeed David Stead.

30

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Marion Sears
Non-Executive Director
Chair of Nominations  
and Remuneration Committees
A

N R

Liz Doherty
rector
Non-Executive Director
Chair of Audit and  
Risk Committee
A
N R

Key strengths:  Extensive City, investor and banking experience 
including mergers and acquisitions. Customer focused and strategic. 
Long-standing plc experience and shareholder understanding.
Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of the 
senior management team. Together with the Chairman, takes specific 
responsibility for director recruitment, co-ordinating the Board’s 
corporate governance duties and for liaising with shareholders on 
corporate governance matters.  Attends investor presentations and 
shareholder meetings.
Joined Dunelm Board: July 2004.
Previous Experience: Robert Fleming, JP Morgan Investment Banking. 
Other Commitments: Non-Executive Director of Persimmon plc, 
Fidelity European Values plc and Octopus AIM VCT plc

Key strengths: A former Finance Director with extensive operational 
experience in international consumer and retail businesses, specifically 
with brands, marketing and online. Long-standing plc experience and 
shareholder understanding.
Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of 
the senior management team. Attends investor presentations and 
shareholder meetings. Chair of the Audit and Risk Committee.
Joined Dunelm Board: May 2013.
Previous Experience: Qualified accountant. Finance Director 
of Reckitt Benckiser plc, Brambles Limited (Australia) and Group 
International Finance Director of Tesco plc.
Other Commitments: Non-Executive Director of Nokia Corporation, 
Corbion NV and Delhaize Group.

Simon Emeny
Senior Independent Director 
 Director 
A

N R

William Reeve
rector
Non-Executive Director

A

N R

Key strengths: A current CEO with extensive general management 
experience in a retail model, customer service and hospitality 
expertise. Long-standing plc experience and shareholder 
understanding.
Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of 
the senior management team. Attends investor presentations and 
shareholder meetings. Senior Independent Director and will become 
Chair of the Remuneration Committee on  
11 September 2015.
Joined Dunelm Board: June 2007.
Previous Experience: Sales and marketing, customer service and 
general management in the brewing and hospitality sector.
Other Commitments: Chief Executive of Fuller Smith and Turner plc.

Key strengths: A serial entrepreneur and investor with deep digital 
experience, who can operate at Board level. 

Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of 
the senior management team. Attends investor presentations and 
shareholder meetings.

Joined Dunelm Board: July 2015.

Previous experience: President, MD and COO of LOVEFiLM.com, 
which he co-founded. Various executive roles in several leading 
e-commerce businesses including Graze.com, Paddy Power PLC, 
Secret Escapes and Zoopla.

Other Commitments:  
Co-CEO of Hubbub.co.uk

Committee memberships 
A

Audit and Risk Committee member

N

R

Nominations Committee member

Remuneration Committee member

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

31

 Directors and Officers CONTINUED

Peter Ruis
Non-Executive Director
Director
A

N R

Dawn Durrant
Company Secretary

Key strengths: A current CEO with deep experience in retail and 
brands, working for both large and more entrepreneurial organisations, 
with a particular expertise in marketing.

Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of 
the senior management team. Attends investor presentations and 
shareholder meetings.

Joined Dunelm: September 2015.

Previous experience: Senior positions at John Lewis Partnership,  
Levi Strauss and Ted Baker.

Other Commitments: Chief Executive of Jigsaw.

Key strengths: Extensive plc company secretarial and legal 
experience including corporate governance, legal and regulatory 
compliance, mergers and acquisitions, company and commercial, 
retail and consumer law.

Dunelm role: Responsible for governance, legal and regulatory 
matters. Secretary to the Executive Board.

Joined Dunelm: November 2011.

Previous experience: Qualified as a solicitor at Allen & Overy. 
Company Secretary of Geest plc.

Other Commitments: None.

Bill Adderley
ife President
Founder and Life President

Bill, together with his wife Jean, founded the business in 1979. 
Although no longer on the Board or actively involved in management, 
Bill and Jean remain major shareholders.

Committee memberships 
A

Audit and Risk Committee member

N

R

Nominations Committee member

Remuneration Committee member

32

dunelm.com Stock code: DNLM                                           

 Corporate Governance
  Chairman’s Letter

GOVERNANCE

Andy
Andy Harrison Chairman

At our AGM this year, as usual, all 
Directors will be seeking reappointment. 
In addition, in accordance with the 
Listing Rules, each of the Non-Executive 
Directors will also be subject to a vote 
of shareholders independent of the 
Adderley family. We will also be seeking 
approval for some changes to our 
approved Remuneration Policy, which 
are described fully in the Remuneration 
Report; and (as in previous years) 
authority to buy back shares to satisfy 
employee share option entitlements, 
together with a waiver under the 
Takeover Code which is required in order 
to exercise this authority due to the 
Adderley family shareholding. 

I look forward to meeting shareholders at 
the AGM.

Yours sincerely

Andy Harrison
Chairman
10 September 2015

Dear Shareholder
I am delighted to have been appointed 
as Chairman of Dunelm, as our Company 
moves into the next chapter of its 
development.

As your new Chairman, I intend to 
continue the Board’s previous policy 
towards governance by supporting 
relevant requirements and best 
practice guidelines, and seeking to 
apply them in a pragmatic way that 
adds value to Dunelm. Led by the 
Audit and Risk Committee, this year 
we will be continuing to refine the way 
in which we manage internal control 
and risk, in readiness for the enhanced 
reporting requirements in the Corporate 
Governance code that we will need to 
comply with in our next report. 

As outlined elsewhere in this annual 
report, there have been important 
changes in our Board composition 
during the year. I would like to extend 
my thanks to Marion Sears, who as 
Chair of the Nominations Committee, 
has shown exceptional diligence and 
commitment in leading the process by 
which all of the Board appointments 
have been secured; and also for 
stepping in to Chair the Remuneration 
Committee on the departure of Matt 
Davies, a role which she will now hand to 
Simon Emeny.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

33

 Corporate Governance Report

2014/15 SUMMARY
Principal activities

Board membership:

Since the year end:

 (cid:88) 1 September 2014 – Andy Harrison appointed to 

 (cid:88) 8 July 2015 – Andy Harrison succeeded Geoff Cooper 

the Board as Non-Executive Director 

as Chairman

 (cid:88) 10 September 2014 – Nick Wharton resigned from 

the Board as Chief Executive

 (cid:88) 9 July 2015 – Announced that Keith Down will 
succeed David Stead as CFO in December

 (cid:88) 11 September 2014 – Will Adderley reappointed as 

 (cid:88) 10 September 2015 – Peter Ruis appointed as a Non-

Chief Executive 

 (cid:88) 12 September 2014 – Change of Non-Executive 

Director responsibilities 

Executive Director

Strategy:

 (cid:88) 8 January 2015 – David Stead announced intention 

 (cid:88) 11 February 2015 – Launch of refreshed “three pillar” 

to retire as Chief Financial Officer

growth strategy 

 (cid:88) 8 January 2015 – Matt Davies resigned as Non-

Executive Director

 (cid:88) 1 July 2015 – John Browett appointed as Chief 

Executive Designate

 (cid:88) 1 July 2015 – William Reeve appointed as Non-

Executive Director

 (cid:88) 11 February 2015 – New capital policy announced 
 (cid:88) 24 March 2015 – Return of 70 pence per share to 

shareholders by way of a B/C share scheme.

OVERVIEW
Our approach to governance can be summarised as follows:

 (cid:88) We believe that good governance leads to stronger value creation and lower risks for shareholders.

 (cid:88) It is the Board’s responsibility to instil and maintain a culture of honesty, integrity and transparency throughout the 

business, through our policies, communications and by the way in which we act.

 (cid:88) We support corporate governance guidelines and apply them in a way that is meaningful to our business and consistent 

with our culture and values. 

 (cid:88) If we decide that the interests of the Company and its shareholders can be better served by doing things in a different 

way, we will explain the reasons why. 

For more information please see the copy of the presentations that we made to our major institutional investors and 
shareholder representatives in January 2012, 2013 and 2014, available in the ‘Reports and Presentations’ section of our 
corporate website. 

Code compliance
This report explains how we have applied the principles of 
good governance and code of best practice set out in the 
Corporate Governance Code published in September 2012 
(the ‘Corporate Governance Code’).

At the end of the financial year, the Board considers that it has 
fully complied with the Corporate Governance Code.

From the date of this report, Marion Sears, who has served 
more than nine years on the Board, is no longer being treated 
by the Board as an independent Non-Executive Director for 
the purposes of the Code. The Board, our majority shareholder 
and our largest institutional shareholders support her 
continued Board and committee membership. Marion will put 
herself forward for reappointment at the AGM by shareholders 
independent of the Adderley family as well as a full shareholder 
vote to ensure that the Board’s assessment continues to be 
supported by shareholders.

As a ‘non-independent’ Non-Executive Director, for the 
purposes of Board balance Marion is counted with the 
Executive Directors. Thus at the date of this report excluding 
the Chairman we have four Executives / non-independent  
Non-Executives, and four independent Non-Executives. 

Marion has chaired the Remuneration Committee since 
8 January 2015, and has been a member of the Audit and 
Risk Committee during the period. She will retire as Chair 
of the Remuneration Committee on 11 September 2015, 
but will remain a member of both committees (as well as 
Chair of the Nominations Committee) at the request of the 
Board. Although the Corporate Governance Code states that 
members of the Audit and Risk Committee and Remuneration 
Committees should be independent non-executives only, the 
Board considers that Marion contributes fully and effectively 
to the work of the Board and its committees and that there 
is sufficient independent representation from the other 
independent Non-Executive Directors.

34

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Board role and composition
The Board has three roles:

STRATEGY

GOVERNANCE

PERFORMANCE

Set the strategy that will secure the 
continued growth of the Group 
over the long term in the interests 
of its shareholders, taking account 
of our responsibilities to colleagues, 
customers, the community in which 
we operate and the interests of our 
other stakeholders.

Ensure that resources are in place to 
deliver the strategy.

Instil and maintain a culture of 
honesty, integrity and transparency.

 Ensure that financial and other 
controls and processes for risk 
management are in place and 
working effectively. 

Set an effective remuneration policy. 

Maintain good relationships with 
shareholders.

Review progress towards 
strategic goals and management 
performance.

Board balance and (with the exception noted above) committee membership is fully compliant with the requirements  
of the Corporate Governance Code. 

The Board structure at the date of this report is shown below:

Andy Harrison Chairman

Executives/Non-Independents

Independent Non-Executives

Will Adderley Chief Executive

Simon Emeny Senior Independent Director

John Browett Chief Executive Designate

Liz Doherty Non-Executive Director

David Stead Chief Financial Officer

Marion Sears Non-Executive Director

William Reeve Non-Executive Director

Peter Ruis Non-Executive Director

The names and roles of each of the Directors during the period are set out in the table below. 

Name

Position at period end

Committee Chair Note

Geoff Cooper

Non-Executive Chairman

Andy 
Harrison

Non-Executive Director

Will Adderley Chief Executive

None

None

None

Retired from the Board on 7 July 2015 (after the period end).

Appointed to the Board on 1 September 2014.
Succeeded Geoff Cooper as Chairman on 8 July 2015.

Appointed Chief Executive on 11 September 2014. Prior to that he was Deputy 
Chairman.
Will revert to Deputy Chairman when John Browett succeeds him as Chief 
Executive

John Browett Chief Executive Designate

None

Appointed 1 July 2015. 
Will become Chief Executive on 1 January 2016.

David Stead

Finance Director

None

Will retire in December 2015. Successor will be Keith Down.

Simon Emeny Senior Independent Director None

Appointed Senior Independent Director on 12 September 2014.
Will chair Remuneration Committee from 11 September 2015.

Marion Sears Non-Executive Director

Nominations
Remuneration

Chair of Remuneration Committee between 28 June 2014 and 11 September 2014, 
and resumed this position on 8 January 2015 when Matt Davies resigned from the 
Board. Will retire as Remuneration Committee Chair on 11 September 2015.
Senior Independent Director prior to retiring this position on 11 September 2014.

Liz Doherty

Non-Executive Director

Audit and Risk

Appointed Chair of Audit and Risk Committee on 12 September 2014.

William Reeve Non-Executive Director

Matt Davies

None

None

None

Appointed 1 July 2015.

Non-Executive Director.
Chair of Audit and Risk Committee between 28 June 2014 and 11 September 
2014.
Chair of Remuneration Committee between 12 September 2014 and 8 January 
2015. Resigned from the Board on 8 January 2015 due to a change in his executive 
position. 

Nick Wharton None

None

Chief Executive between 28 June 2014 and 10 September 2014.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

35

 Corporate Governance Report CONTINUED

Chairman and Chief Executive 
responsibilities
The Board has adopted written statements setting out the 
respective responsibilities of the Chairman and the Chief 
Executive; these are available on the Group’s website or from 
the Company Secretary. In general terms, the Chairman is 
responsible for running the Board and the Chief Executive is 
responsible for running the Group’s business.

Independence of Non-Executive Directors
As required by the Corporate Governance Code and the 
Listing Rules of the United Kingdom Listing Authority, the 
Board considers annually whether all Non-Executive Directors 
continue to exhibit independence of character and judgement 
prior to putting them forward for reappointment at the AGM. 
This was last considered in September 2015 and we confirmed 
that Andy Harrison was independent on appointment and that 
Simon Emeny, Liz Doherty, William Reeve and Peter Ruis are 
independent. 

Marion Sears has served 11 years on the Board (nine years 
since flotation of the Company in October 2006). Although 
the Board considers that Marion continues to exhibit 
independence of character and judgement, we recognise 
that given her tenure some of our institutional shareholders 
and their representatives may no longer consider her to be 
independent. Marion is a highly valued Board member who 
contributes fully and effectively to the work of the Board and 
its committees. Our majority shareholder and our largest 
institutional shareholders support her continued Board 
membership. The Board has therefore decided to treat her as 
‘non-independent’ for the purposes of reporting compliance 
against the UK Corporate Governance Code, and to appoint 
an additional independent Non-Executive Director to achieve 
the required Board balance.

As noted in the report of the Nominations Committee, Board 
refreshment is a continued area of focus and we continue to 
consider the tenure of all Directors as we manage succession 
over the next few years. Our policy on Board diversity is 
explained in the Nominations Committee report.

Board attendance
The Board held nine meetings in the course of the year, one of 
which was dedicated to a formal review of strategy. Attendance 
at meetings was as follows: 

Director

Will Adderley

John Browett4

Geoff Cooper

Matt Davies2

Liz Doherty

Simon Emeny

Andy Harrison1

William Reeve4

Marion Sears

David Stead

Nick Wharton3

Meetings attended

9

0

7

4

9

9

7

0

9

9

1

1.  Andy Harrison was appointed on 1 September 2014. He attended all  

but one meeting following his appointment. 

2.  Matt Davies attended all meetings that took place prior to his  

resignation on 8 January 2015.

3.  Nick Wharton attended all but one meeting that took place prior to his  

resignation on 10 September 2015.

4.  John Browett and William Reeve were appointed to the Board on 1  

July 2015. There were no meetings between that date and the end of  

the financial year.

Any Director who was unable to attend a meeting received the 
papers in advance and passed on comments to the Chairman.

Change of Non-Executive Director responsibilities
During the period the following changes in the responsibilities of the Non-Executive Directors took place.

The change in September 2014 was to address the concerns of certain investor bodies and proxy agencies who do not 
regard Marion Sears as independent in view of her tenure. The second change was as a result of the unforeseen resignation 
of Matt Davies in January 2015, due to a change in his executive position. Marion will retire from her position as Chair of the 
Remuneration Committee on 11 September 2015, and will be succeeded by Simon Emeny. 

From 8 January 
2015 to date

Between 12 September 2014  
and  8 January 2015

Between 28 June 2014  
and 11 September 2014

Senior Independent Director

Simon Emeny

Simon Emeny

Audit and Risk Committee Chair

Liz Doherty

Remuneration Committee Chair

Nominations Committee Chair

Marion Sears

Marion Sears

Liz Doherty

Matt Davies

Marion Sears 

Marion Sears

Matt Davies

Marion Sears

Marion Sears

36

dunelm.com Stock code: DNLM                                           

 
 
 
 
 
 
GOVERNANCE

Board meetings
There is a schedule of matters reserved to the Board for 
decision or approval, which is available on the Group’s 
website or from the Company Secretary. Examples of such 
matters include Group strategy and budget, Group capital 
structure, approval of financial results and report and financial 
statements, significant capital or contractual commitments, 
maintaining internal control and risk management and approval 
of significant Group-wide policies.

of the Board effectiveness review process, which includes a 
formal review of the Chairman’s performance.

Board committees
The Board has appointed three committees, an Audit and Risk 
Committee, a Nominations Committee and a Remuneration 
Committee. The terms of reference of each of these 
committees can be found on the Group’s website and are 
available from the Company Secretary. 

At each meeting, the Chief Executive and the Chief Financial 
Officer report on operational performance (including health 
and safety) and the Chief Financial Officer reports on financial 
performance. There is a rolling agenda of other operational, 
strategic and risk topics which is regularly refreshed to reflect 
the most up-to-date strategy and ‘live’ issues in the business. 
The principal topics discussed by the Board in 2014/15 were:

Areas of focus

Strategic

Governance and risk

Operational

 (cid:88) Overall business strategy
 (cid:88) Board independence, 

composition and diversity

 (cid:88) Senior management 

succession

 (cid:88) Budget
 (cid:88) Treasury policy (including new 

capital policy)

 (cid:88) Return of cash to shareholders
 (cid:88) Tax policy

 (cid:88) Board succession
 (cid:88) Investor communications
 (cid:88) Investor feedback via advisors
 (cid:88) AGM voting and feedback 
 (cid:88) Risk reviews
 (cid:88) Health and safety
 (cid:88) Bribery Act
 (cid:88) Ethical sourcing
 (cid:88) IT security and cyber security

 (cid:88) Competitor activity
 (cid:88) Furniture strategy 
 (cid:88) Brand awareness
 (cid:88) Colleague engagement 
 (cid:88) Product quality

We measure the time spent on strategy, governance and 
operational performance at each meeting. Over the year, 
the majority of our time was spent on strategy, followed by 
governance and operational performance, which the Board 
considers to be appropriate.

Minutes of all Board and Committee meetings are taken by the 
Company Secretary and committee secretary respectively and 
circulated for approval. Any unresolved concerns raised by a 
Director are recorded in the minutes.

Non-Executive Director meetings
The Chairman and the other Non-Executive Directors met 
twice during the year without Executive Directors being 
present and regularly have informal individual meetings with 
the Executive Directors and other senior managers in the 
business, usually at a store location. In addition the Non-
Executive Directors met without the Chairman present as part 

Details of the membership of the committees and of their 
activities during the past financial year can be found in the 
reports from the Chair of each of the committees on pages  
42 to 75.

Training and induction
Upon joining the Board, any new Director is offered a 
comprehensive and tailored induction programme with 
visits to key sites and meetings with senior managers and 
other colleagues. This includes access to recent Board and 
Committee papers, including strategy documentation; 
meetings with each of the Executive Directors and 
the Company Secretary and other members of senior 
management; store visits.

As part of the annual Board evaluation, any additional training 
or development needs are addressed by the Chairman with 
each Director. Please see the Directors’ biographies on pages 
30 to 32 for details of the specific skills and experience of  
each Director.

Throughout the year all Directors have visited stores 
both informally and together with members of the senior 
management team. 

The Company Secretary reports to the Board at each meeting 
on new legal, regulatory and governance developments 
that affect the Group and actions are agreed where needed. 
Directors attend seminars and tutorials provided by 
independent organisations which cover the whole range of 
governance topics.

Evaluation
Each of the Directors receives a formal evaluation of their 
performance during the year.

The Board and Committees are also formally evaluated as a 
whole.

The principal agreed action from the 2014 evaluation was to 
ensure that the Board succession plan will remain a regular 
Board agenda item (alongside formal Nominations Committee 
meetings). This was implemented, with Board succession 
discussed at the majority of Board meetings. 

In 2015 Andy Harrison, as incoming Chairman, conducted 
a formal review with each of the Directors and of the Board 
as a whole. He concluded that the Board works well, with an 
effective open and informal style, a high level of trust between 
Directors, a good mix of challenge and support, focused on 
driving business performance over both the short and the long 
term. The priorities for the coming year are:

 (cid:88) To ensure that the Board retains and builds on these 

strengths in the coming year during a period of substantial 
change around the Board table. 

 (cid:88) Continued focus on the Board succession plan.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

37

 Corporate Governance Report CONTINUED

Investor relations and understanding shareholder views
We formalised our Investor Relations Strategy in 2013 and it is available on our corporate website. The main elements are:

Event

Results presentation
Twice a year

Meetings with institutional investors (‘roadshow’)
Twice a year

Adderley family dinner
Once a year

AGM
Once a year

Corporate governance presentation
Usually once a year

Company attendees

Presented by Chief Executive and Chief Financial Officer
Attended by Chairman and other Directors

Chief Executive and Chief Financial Officer
Chairman and Non-Executive Directors attend a selection of 
meetings

All Directors and Company Secretary

All Directors and Company Secretary

Chairman, Non-Executive Directors and
Will Adderley

Analyst and shareholder presentation at store
Every two or three years

Chief Executive and Chief Financial Officer
Other senior managers as appropriate

The Chief Executive and the Chief Financial Officer report back to the Board after the investor roadshows. The Group’s brokers 
and financial PR advisors also provide a written feedback report after the full and half year results announcements and investor 
roadshows to inform the Board about investor views, and in addition Non-Executive Directors attend a selection of investor 
meetings.

Our corporate website contains useful shareholder information, copies of presentations and policies in relation to governance and 
corporate social responsibility. Please see http://dunelm.production.investis.com.

All Directors will be available at the Annual General Meeting to meet with shareholders and answer their questions. 

Significant shareholders
The Group’s significant shareholders are listed in the Directors’ 
report on page 77 and voting rights are stated on page 76.

Conflicts of interest
The Companies Act 2006 allows the Board of a public 
company to authorise conflicts and potential conflicts of 
interest of individual Directors where the Articles of Association 
contain a provision to that effect. The Company’s Articles 
of Association give the Board this authority subject to the 
following safeguards:

 (cid:88) Directors who have an interest in matters under discussion 
at a Board meeting must declare that interest and abstain 
from voting.

 (cid:88) Only Directors who have no interest in the matter being 
considered are able to approve a conflict of interest and, 
in taking that decision the Directors must act in a way they 
consider, in good faith, would be most likely to promote the 
success of the Company.

The Directors are able to impose limits or conditions when 
giving authorisation if they feel this is appropriate. 

Rule 9 waiver
As usual we will be requesting authority to buy back up to 
5 million shares (2.5% of our share capital) at the AGM. Our 
Chief Executive, Will Adderley, has a beneficial interest in 
30.5% of our share capital. For us to exercise the right to buy 
back shares we have to ask shareholders to approve a waiver 
of Rule 9 of the Takeover Code, as otherwise Will would be 
required by law to make an offer to buy all of the shares in the 
Company. We understand that a number of shareholders have 
concerns about Rule 9 waivers in general, as they can lead to 
major shareholders gaining ‘creeping control’; as a result they 
automatically vote against the resolution.

We would like to reassure shareholders that:

 (cid:88) Shares bought back by the Company would be held in 

treasury and used only to satisfy share option entitlements, 
and not cancelled.

 (cid:88) Since 2012, Will Adderley no longer participates in the Long 
Term Incentive Plan and therefore his shareholding will not 
increase through that mechanism.

 (cid:88) Since flotation of the Company in 2006, the Adderley family 

has reduced its holding (from 67% to 55% currently).

 (cid:88) There has been a Relationship Agreement in place since 

flotation which provides safeguards to other shareholders – 
for details please see the Directors’ Report on page 76.

We therefore request that shareholders take into account our 
specific circumstances when making their voting decision in 
relation to the waiver resolution and we hope that shareholders 
will support the Board’s recommendation.

38

dunelm.com Stock code: DNLM                                           

GOVERNANCE

At the Annual General Meetings of the Company from 2007 
onwards, the Board has sought and been given authority 
to issue shares and to buy back and reissue shares. Similar 
resolutions are being tabled at the 2015 Annual General 
Meeting, together with a waiver of any obligation of Will 
Adderley under the City Code on Takeovers and Mergers 
to make an offer for all of the shares of the Company if the 
authority to buy back shares is used. Any shares bought 
back would be held in treasury for reissue to employees who 
exercise options under one of the Group’s share incentive 
schemes. For further details see the Notice of Annual General 
Meeting which accompanies this report.

Advice and insurance
All Directors have access to the advice and services of the 
Company Secretary. In addition Directors may seek legal advice 
at the Group’s cost if they consider it necessary in connection 
with their duties.

The Group purchases Directors’ and Officers’ Liability insurance 
cover for its Directors.

Articles of association
The Company’s Articles of Association may only be amended 
by a special resolution of shareholders. 

Governance and risk

Risk is a ‘whole Board’ matter for Dunelm, and the Board as a 
whole takes responsibility for management of risk throughout 
the business. 

Given the size of our Board and the relative lack of complexity 
in our business we do not have a separate Board Risk 
Committee; our Audit and Risk Committee oversees the risk 
management process as part of its activities.

We believe that risk is best managed by a combination of the 
following:

 (cid:88) Formal risk management processes as described in this 

report.

 (cid:88) The Board and senior management leading by example.

 (cid:88) Alignment through shareholding.

 (cid:88) Embedding our culture and ethics.

Throughout the year and up to the date of approval of this 
Annual Report there has been in place an established, ongoing 
process for identifying, evaluating and managing the significant 
risks faced by the Group. This year we have appointed a 
dedicated Group Risk Manager and significantly refreshed and 
strengthened the process by which we identify and address 
business risks. This process has been reviewed by the Audit 
and Risk Committee and the Board and is in accordance with 
the Financial Conduct Authority’s Guidance on Internal Control 
for Directors. 

All Directors are required to disclose any actual or potential 
conflicts to the Board and the following existing conflicts have 
been considered and approved:

 (cid:88) Will Adderley is a major shareholder and connected to 
other major shareholders. Authorised on the basis that 
Will continues to abide by the terms of the Relationship 
Agreement entered into between himself, other major 
shareholders and the Company on flotation of the Company 
in 2006.

Any conflicts are considered by the Board and any 
authorisations given are recorded in the Board minutes and 
reviewed annually by the Board.

Conflicts that have been disclosed are reviewed annually by 
the Board.

The Board considers that its procedures to approve conflicts 
of interest and potential conflicts of interest are operating 
effectively.

Appointment and removal of Directors
The Articles of Association of the Company provide that 
a Director may be appointed by ordinary resolution of the 
Company’s shareholders in general meeting, or by the 
Board so long as the Director stands down and offers him or 
herself for election at the next Annual General Meeting of 
the Company. The Articles also provide that each Director 
must stand down and offer him or herself for re-election by 
shareholders at the Annual General Meeting at least every 
three years. The Board has decided to adopt the requirement 
of the Corporate Governance Code, that all Directors should 
stand down and offer themselves for re-election at each Annual 
General Meeting.

Directors may be removed by a special resolution of 
shareholders, or by an ordinary resolution of which special 
notice has been given in accordance with the Companies Act 
2006. The Articles also provide that the office of a Director shall 
be vacated if he is prohibited by law from being a Director, 
or is bankrupt; and that the Board may resolve that his or her 
office be vacated if he or she is of unsound mind or is absent 
from Board meetings without consent for six months or more. 
A Director may also resign from the Board.

The Nominations Committee makes recommendations to the 
Board on the appointment and removal of Directors.

In accordance with the Corporate Governance Code,  
all Directors will retire from the Board and offer themselves  
for re-election at the Annual General Meeting.  
Non-Executive Directors will also be subject to a separate  
vote by shareholders independent of the Adderley family  
as required by the Listing Rules of the United Kingdom  
Listing Authority.

Powers of Directors
The business of the Company is managed by the Board, which 
may exercise all of the powers of the Company, subject to the 
requirements of the Companies Act, the Articles of Association 
of the Company and any special resolution of the Company. 
As stated above, the Board has adopted internal delegations 
of authority in accordance with the Code and these set out 
matters which are reserved to the Board or committees and the 
powers and duties of the Chairman and the Chief Executive 
respectively.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

39

 Corporate Governance Report CONTINUED

The diagram below sets out how responsibility for risk management is allocated.

Board

Collective responsibility for 
managing risk

Audit and Risk 
Committee

Oversees risk management process

 (cid:88) Formal consideration of risk appetite
 (cid:88) Formal risk review twice annually
 (cid:88) Consideration of ‘what keeps us awake at night’
 (cid:88) Key risk topics reviewed through regular timetabled presentations or key 

risk reviews

 (cid:88) Monitor KPIs through Board reports
 (cid:88) Executive members have line responsibility for managing specific risks

 (cid:88) Receives report on risk management process at each meeting.
 (cid:88) Formal risk review twice annually
 (cid:88) Allocates resources for external assurance reviews of selected risks.
 (cid:88) Selects topics for ‘key risk’ reviews by the Board.

Executive Board Members have line responsibility 

for managing specific risk areas

 (cid:88) Formal risk review twice annually
 (cid:88) Key risks reviewed individually by the Executive Board once a year.

Risk Forum

Its members, Risk Champions 
(Executive Board members or 
their appointees), oversee the 
identification and management 
of departmental risks on the risk 
register

 (cid:88) Members responsible for the identification and management of individual 

departmental risks that are collated on the risk register

 (cid:88) Co-ordination of approach to risks that apply across departments.
 (cid:88) Share best practice.
 (cid:88) Compile strategic risk register for escalation to the Executive Board as 

appropriate.

 (cid:88) The Executive Board reviews the key risks ( in terms of 

severity) individually. Usually two risks and their mitigating 
actions are reviewed at each meeting. In addition the 
Executive Board formally reviews the full strategic risk 
register twice a year.

 (cid:88) The Audit and Risk Committee is responsible for overseeing 
the risk management framework described above. The key 
risks are reviewed by the Committee formally twice a year. 
Risk topics selected by the Audit and Risk Committee are 
considered ‘in-depth’ at Board meetings.

 (cid:88) Risk management is a collective Board responsibility. The 
Board as a whole sets the ‘risk appetite’, in the context of 
which major decisions are taken, including our approach to 
risk management. 

 — The key risks identified through the formal process 
described below, together with the risk register as 
a whole, are reviewed by the Board twice a year. In 
addition, once a year the Board considers ‘what keeps 
us awake at night’.

 — Important risk topics are covered in-depth either by 
regular timetabled presentations (e.g. health and 
safety, ethical trading), by ‘key risk’ discussions (e.g. 
management succession, product quality), or regularly 
as a standard agenda item (e.g. competitor activity).

 — Executive Directors have line responsibility for 

managing specific risks and delegate these to members 
of the Executive Board as appropriate.

 (cid:88) Each member of the Executive Board is responsible for 

managing risks in his or her department. He or she appoints 
a Risk Champion, who is responsible for identifying risks 
within the department, ensuring that departmental risks 
are identified and documented on the risk register, and 
mitigation is in place, with a named individual responsible 
for management of the risk. 

 — The register of risks is maintained by Risk Champions 
and discussed by them at the Risk Forum. Risks are 
assessed in terms of impact and likelihood and the 
highest priority risks are identified for specific focus. 
The Risk Forum also discusses the management of 
risks that impact across departments and ensures that 
the approach across the Group is consistent. Where 
relevant, new or heightened risks are escalated to the 
Executive Board.

40

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Internal control and internal audit
The Board is responsible for the Group’s system of internal control and for reviewing its effectiveness. The diagram below 
summarises the Group’s system.

Board

Audit and Risk 
Committee

Executive 
Board

Internal Audit
Programme

Operational Audit 
Team

Collective responsibility 
for internal control

Oversees effectiveness 
of internal control

 (cid:88) Formal list of matters 

reserved for decision by 
the Board

 (cid:88) Receives reports from 
external auditors

 (cid:88) Approves external 

 (cid:88) Control framework 

assurance programme

setting out 
responsibilities

 (cid:88) Approval of key policies 

and procedures

 (cid:88) Monitors performance

 (cid:88) Receives reports 

generated through 
the external assurance 
programme

 (cid:88) Responsible for 

 (cid:88) Reviews specific 

matters selected by 
the Audit and Risk 
Committee

operating within the 
control framework 

 (cid:88) Reviews and 

monitors compliance 
with policies and 
procedures

 (cid:88) Recommends changes 
to controls/policies 
where needed

 (cid:88) Monitors performance

 (cid:88) Reviews compliance 
with certain internal 
procedures in stores 
and at other locations

The system of internal control comprises:

 (cid:88) A list of matters specifically reserved for Board approval, for 

example significant capital expenditure.

 (cid:88) A well-established control framework comprising clear 
structures and accountabilities for colleagues, well 
understood policies and procedures and budgeting and 
review processes. This framework has been documented 
during the year and reviewed by the Audit and Risk 
Committee.

 (cid:88) Each Head of Department and store manager has clear 
responsibilities and operates within defined policies and 
procedures covering such areas as financial targets, human 
resources management, customer service, health and safety. 

 (cid:88) The Executive Directors and Executive Board monitor 

compliance with these policies and procedures in the course 
of regular reviews.

 (cid:88) In addition there is a rolling programme of review of store 

compliance by an operational audit team.

The Audit and Risk Committee has oversight of the system of 
internal controls and of the external assurance programme (see 
below) and receives the report of the external auditor following 
the annual statutory audit. 

The Audit and Risk Committee considers that a permanent 
internal audit function is not required in view of the adequacy 
of internal and risk management controls and reporting in 
place (including the use of third party experts to provide 
assurance on selected topics), the relatively low level of 
complexity in the business and the close involvement of the 
Executive Directors in the operation of the business.

The programme of external assurance activities carried out in 
2014/15 comprised:

 (cid:88) Compliance with HMRC real time reporting requirements

 (cid:88) VAT compliance

 (cid:88) Procedures to ensure product quality

It should be noted that internal control systems such as this are 
designed to manage rather than eliminate the risk of failure to 
achieve business objectives and can provide only reasonable, 
and not absolute, assurance against material loss or accounting 
misstatement.

The Board confirms that where any significant failures or 
weaknesses have been identified from the risk management 
review or the internal control procedures, actions have been 
taken to remedy these.

Bribery Act 2010
Following the coming into force of the Bribery Act in July 2011, 
we have reviewed the procedures in place to ensure that we 
are able to comply with its requirements. Actions taken include:

 (cid:88) Anti-corruption and anti-bribery policy implemented.

 (cid:88) The policy on acceptance of gifts and other privileges 
has been updated and a formal procedure has been 
implemented for signing off and logging hospitality.

 (cid:88) Executive Board members and Heads of Department 

have received training and also signed a declaration of 
compliance, which is an annual process.

 (cid:88) All members of the Buying, Merchandising and Product 

Technology departments are required to attend a Bribery 
Act training session when they commence employment.

 (cid:88) There is compulsory annual refresher training for the above 

individuals.

 (cid:88) Standard terms and conditions for suppliers include a 

Bribery Act clause.

 (cid:88) Specific training has been carried out for suppliers and 

agents in high risk territories.

 (cid:88) The Whistleblowing Policy refers specifically to the Bribery 

Act.

This report was reviewed and approved by the Board on  
10 September 2015.

Andy Harrison
Chairman
10 September 2015

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

41

 Letter from the Chair of the Audit and Risk Committee

Liz Doherty Chair of the Audit and Risk Committee

Our programme of internal audit 
activity, supported by external assurance 
providers, continued throughout the 
year. Specific reviews of the following 
topics were conducted: compliance 
with HMRC Real Time Information (RTI) 
reporting requirements, accuracy of VAT 
returns, and adequacy of our Product 
Quality procedures.

In the light of industry concern about 
the treatment of supplier discounts 
and rebates, we have also specifically 
reviewed this area (although is not 
significant to Dunelm in profit terms).

We paid our auditors 
PricewaterhouseCoopers advisory fees of 
£55,125 in the financial year, as against 
the audit fee of £72,000. This relates 
to work commissioned prior to their 
appointment as auditor. A breakdown of 
the fees paid is provided in the report.

Looking forward, a key focus for the 
committee in the coming year will be 
to support the incoming Chief Financial 
Officer, Keith Down. We will also 
consider how best to report against the 
2014 Corporate Governance Code, and 
work will be conducted to support our 
statements on long term viability, going 
concern and risk management.

I look forward to meeting shareholders at 
the AGM.

Yours sincerely,

Liz Doherty
Chair of the Audit and Risk Committee

10 September 2015

Dear Shareholder,
This is my first report as Chair of the 
Audit and Risk Committee, a role which 
I assumed on 12 September 2014. I 
thank Matt Davies for the work that he 
carried out to strengthen the role of 
the committee under his tenure, as the 
Group continues to grow and evolve.

Under the leadership of Will Adderley 
there has been a new emphasis on 
growth in the Group’s strategy. In 
addition, regulators have continued their 
focus on the work of audit committees. 
In response to these factors we have 
continued to look at ways in which 
we can improve our controls and risk 
management: 

 (cid:88) We have carried out two specific 

pieces of work in the year to reinforce 
our controls for the next phase of our 
growth: 

 — we have formally adopted a tax 

strategy; and 

 — we have carried out a review of 
our internal control framework. 

 (cid:88) As noted in the Corporate 

Governance Report, we have also 
strengthened our risk management 
process, with the creation of a Risk 
Forum within the business to oversee 
the identification and management 
of risks throughout the Group, and 
by increasing the time spent by the 
Executive Board in reviewing key 
risks. 

 (cid:88) All businesses continue to be 

exposed to cyber risks, and we have 
created an Information Security 
Steering Group to oversee our 
approach to this threat. This Steering 
Group has assessed our approach 
against an industry standard and 
developed a programme of activity to 
improve how we manage this risk.

42

dunelm.com Stock code: DNLM                                           

GOVERNANCE

 Audit and Risk Committee Report

2014/15 SUMMARY
Principal activities
 (cid:88) Formal review of internal control framework 

 (cid:88) Formal tax policy adopted

 (cid:88) Risk management process strengthened

 (cid:88) Information Security Steering Group formed to oversee cyber security

 (cid:88) Review of supplier income

 (cid:88) Review of committee terms of reference

This report provides details of the role of the Audit and Risk Committee and the work it has undertaken during the year.

Principal duties
The principal duties of the Committee are to:

 (cid:88) oversee the integrity of the Group’s financial statements and public announcements relating to financial performance

 (cid:88) oversee the audit process

 (cid:88) monitor the effectiveness of financial controls and the process for identifying and managing risk throughout the Group. 

The full terms of reference for the Committee can be found on the Group’s website, www.dunelm.com. These terms were 
reviewed by the Committee in February 2015 as part of its evaluation process, and updated to reflect the Committee’s 
increased responsibilities in respect of the annual report, and the regulatory requirements in relation to audit tendering.

The Committee has approved a policy which allows employees to raise legitimate concerns in confidence without fear of 
discrimination, including access to an independent whistleblowing helpline. A copy of our policy is available on our corporate 
website. During the year the Committee received reports detailing the calls made to the helpline. 

Committee membership
The following Directors served on the Committee during the year:

Name

Liz Doherty (Chair)1

Marion Sears

Simon Emeny

William Reeve2

Andy Harrison3

Matt Davies1

From:

1 May 2013

18 January 2005

25 June 2007

1 July 2015

To:

To date

To date

To date

To date

1 September 2014

7 July 2015

8 February 2012

8 January 2015

1. 

 Matt Davies chaired the Committee until 12 September 2014, when he was succeeded by me in a planned change to the responsibilities of Non-
Executive Directors. He resigned from the Board and the Committee on 8 January 2015 in order to take up a new executive role.

2.  William Reeve was appointed to the Board and the Committee on 1 July 2015.

3.  Andy Harrison stepped down from the Committee following his appointment as Chairman on 8 July 2015 (after the year-end).

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

43

 Audit and Risk Committee Report CONTINUED

The Company Secretary acts as secretary to the Committee.

The Chief Financial Officer and the Chairman of the 
Board usually attend meetings by invitation, along with a 
representative from the external auditors. 

The Board considers that I have recent and relevant financial 
experience by virtue of my professional qualification and my 
previous executive roles, including as Chief Financial Officer of 
Reckitt Benckiser Group plc. 

Committee activities in 2014/15
Three meetings were held in the year and members’ 
attendance was as shown in the table below. 

Significant areas of judgement
Within its terms of reference, the Committee monitors the 
integrity of the annual and half-year results and interim 
management statements, including a review of the significant 
financial reporting issues and judgements contained in them.

At its meeting in September 2015, the Committee reviewed 
a comprehensive paper prepared by the Chief Financial 
Officer, which analysed the Group’s results for the financial 
year; highlighted matters arising in the preparation of the 
Group financial statements; and provided forecasts to support 
the Directors’ going concern statement. The Committee also 
considered a paper prepared by the external auditors, which 
included significant reporting and accounting matters. 

Meetings attended

The major accounting issues discussed by the Committee were 
as follows: 

3

3

3

0

2

1

Provisions for inventory, returns and property
For each of the above, the Committee considered the 
approach taken by management and assessed available 
evidence, including historical outcomes. Particular attention 
was given to reviewing the provision for obsolete, slow-moving 
or discontinued inventory and the pattern of stock clearance 
over the financial period. The Committee concluded that the 
values recorded in the financial statements are appropriate. 

Complex supplier arrangements
The Committee received a report from management on 
the nature and scale of supplier income. The Committee 
noted that the main source of supplier income is through 
retrospective volume rebates, that these are not significant 
in the context of the Group’s financial statements, and that 
management’s policy for recognising such income is in any 
event conservative.

“Fair, Balanced and Understandable”
At the request of the Board, the Committee also considered 
whether the annual report and financial statements as a whole 
are “fair, balanced and understandable”. Factors taken into 
account included:

 (cid:88) Does the narrative of the Chief Executive’s and Chief 

Financial Officer’s reviews fairly reflect the performance of 
the Group over the period reported on?

1.  William Reeve was appointed to the Board and the Committee on 1 July  
2015. There were no committee meetings between that date and the  
year end.

2.  Andy Harrison was unable to attend the first meeting following his   

appointment due to a pre-existing commitment. He received papers and  
passed on comments to the Committee Chair.

3.  Matt Davies attended all meetings during his tenure. 

During the year the activities of the Committee included:

Routine Items
 (cid:88) Approval of the full year results issued in September 2014 

and the half year results issued in February 2015.

 (cid:88) Review of the process for identifying and managing risk 

within the business in September 2014, including a review 
of the risk register, and a mid-year update of these in 
February 2015.

 (cid:88) Verification of the independence of the auditor and 

approval of the scope of the audit plan and the audit fee.

Name

Liz Doherty

Marion Sears

Simon Emeny

William Reeve1

Andy Harrison2

Matt Davies3

 (cid:88) Review of fraud and Bribery Act controls and cyber security 

 (cid:88) Are the narrative sections consistent with each other, and 

are standing agenda items for each meeting.

with the financial statements?

 (cid:88) Receipt of external assurance reports (see below).

 (cid:88) Is the connection between strategy and remuneration 

Specific Topics
 (cid:88) Formal review of Internal control framework 

 (cid:88) Formal tax policy adopted

 (cid:88) Risk management process strengthened

 (cid:88) Information Security Steering Group formed to oversee 

cyber security

 (cid:88) Review of supplier income

 (cid:88) Review of committee terms of reference

clearly described?

 (cid:88) Can readers easily identify key events that happened during 

the year?

Committee members received the draft annual report in 
advance and had the opportunity to make comments in 
advance of the formal meeting at which the report was tabled 
for approval.

Following its review, the Committee confirmed that the annual 
report was “fair, balanced and understandable”.

44

dunelm.com Stock code: DNLM                                           

 
 
 
 
GOVERNANCE

External auditor
2014-15 was the second financial year in which the report and 
financial statements were audited by PricewaterhouseCoopers, 
following that firm’s appointment as statutory auditor in 
January 2014. 

One of the primary responsibilities of the Audit and Risk 
Committee is to assess the effectiveness of the external audit 
process and make recommendations to the Board in relation to 
the appointment, reappointment and removal of the external 
auditors. The Committee took a number of factors into account 
in its assessment, including but not limited to:

 (cid:88) The quality and scope of the planning of the audit. In 
February 2015, the external auditors presented their 
strategy for 2014/15 to the committee. The Committee 
reviewed and agreed with the external auditors’ assessment 
of risk. The Committee also reviewed the audit approach 
and the approach to assessing materiality for the Group.

 (cid:88) The quality of reports provided to the Committee and the 

Board and the quality of advice given;

 (cid:88) The level of understanding demonstrated of the Group’s 

businesses and the retail sector;

 (cid:88) The objectivity of the external auditor’s views on the controls 

around the Group and the robustness of challenge and 
findings on areas which required management judgment.

The fee paid to PricewaterhouseCoopers for the statutory audit 
of the Group and Company financial statements and the audit 
of Group subsidiaries pursuant to legislation was £72,000. A 
breakdown of non-audit fees paid to PricewaterhouseCoopers 
during the financial year is set out below. 

PricewaterhouseCoopers attended the Committee meetings in 
September 2014 and February 2015. The Committee also met 
privately with them during the meeting, and as Chair of the 
Committee I had dialogue with the audit partner on a number 
of occasions. 

Resolutions to reappoint PricewaterhouseCoopers as auditors 
and to authorise the Directors to agree their remuneration will 
be put to shareholders at the AGM.

Use of auditors for non-audit work
The Committee is aware that the use of audit firms for non-
audit work is a sensitive issue for investors and corporate 
governance analysts, as it could potentially give rise to a 
conflict of interest.

Our policy is simple – we will only use auditors for non-audit 
work if:

 (cid:88) they offer demonstrably better capability or lower cost than 

alternative providers; and 

 (cid:88) there is no potential conflict with the independence of the 

audit.

We have a relatively flat management structure and all advisory 
work is required to be sanctioned by the Chief Financial 
Officer, who consults with me as Committee Chair if the fee 
involved is significant or if there are any issues regarding 
independence. Much of the advisory work that we outsource is 
tax related, and we have retained the services of KPMG for this 
purpose. Therefore we do not consider that any more complex 
guidelines are needed. However we are aware that there are 
proposals to require companies to set out specific services 
which may or may not be carried out by their statutory auditor. 
Once these have become final we will review our policy.

During the period we paid PricewaterhouseCoopers £55,125, 
of which £17,500 related to a review of compliance with 
pension auto-enrolment obligations that took place in 2014, 
and the remainder to follow-up work, including advice on 
implementation of IT system changes needed to address 
pensions auto-enrolment. The original assignment was agreed 
prior to the appointment of PricewaterhouseCoopers as 
auditors. 

Fees paid to PricewaterhouseCoopers for audit work were 
£72,000.

Auditor rotation
Last year we adopted a policy to tender the statutory audit at 
least every five years going forward. This means that the next 
tender will be for the 2018/19 audit at the latest. We will also 
invite at least one firm outside the ‘Big Four’ to participate in 
the tender process.

Internal audit/external assurance
The Committee initiated a formalised programme in 2013 
with activities conducted either by an internal team that is 
independent of the area under review, or by an external party, 
decided on a case by case basis. In either case, the review is 
conducted on behalf of the Committee and reports back to 
them. In February 2015 the Committee discussed and agreed 
that this approach to internal audit remains satisfactory.

Topics reviewed in the year are set out below:

Review topic

Compliance with RTI reporting obligations

Accuracy of VAT returns

Product Quality procedures

Reviewed by

KPMG

KPMG

Intertek

Reports were discussed by the Committee and the Board and a 
number of actions agreed to improve controls.

In addition, the Committee monitored progress against actions 
agreed following the reports received in the 2013-14 financial 
year from external assurance providers in relation to business 
continuity, pensions auto-enrolment and payment controls. All 
agreed actions are now completed, with business continuity 
remaining as a standing agenda item for the Committee. 

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

45

 Audit and Risk Committee Report CONTINUED

Risk management process
As noted in the Corporate Governance Report, we have also 
strengthened our risk management process, with the creation 
of a Risk Forum to oversee the identification and management 
of risks throughout the Group, and by increasing the time 
spent by the Executive Board in reviewing key risks. 

The Committee formally reviewed the process in place for the 
identification and management of risks in September 2014, 
and confirmed that it is appropriate and in compliance with 
regulatory requirements. 

This report was reviewed and approved by the Committee on 
10 September 2015. 

Liz Doherty

Chair of the Audit and Risk Committee
10 September 2015

Internal control framework
Dunelm’s business has a relatively low level of complexity, 
and a simple management structure. As a result, the Group’s 
system of internal control, which is described in the Corporate 
Governance Report on page 41 has not previously been 
documented. This year the Committee decided that it would 
be appropriate to document the control framework, in order to 
identify any potential control ‘gaps’, and to anticipate potential 
control challenges as the Group embarks on the next stage of 
its ambitious growth strategy.

The following areas have been assessed: business ethics 
including anti-bribery controls; accountabilities; people 
management, including succession planning, development 
and alignment of incentives; risk management processes; 
internal control; crisis management; monitoring and reporting. 
Although no significant control weaknesses have been 
identified, a number of actions have been agreed as a result of 
the review.

Tax policy
Dunelm has a simple corporate structure, and its activities 
are almost all UK based. It has also adopted a relatively 
conservative approach to tax planning. Previously we have 
therefore not considered that it is necessary to adopt a formal 
tax policy. This year the Committee decided that it would be 
appropriate to do so, to support the Group’s strategy. This is to 
ensure that our approach to tax is consistent with our business 
strategy and the Board’s appetite for risk and approach to risk 
management.

The policy covers the following taxes: corporation tax; VAT; 
employment taxes; insurance premium tax; stamp duty and 
other property taxes; customs and excise duties. The policy will 
be reviewed annually by the Committee.

Information security
Information security remains one of the most important risk 
areas and it is a standing Committee agenda item, as well as 
being one of the key risks reviewed by the Executive Board.

 In September 2014 we set up an ‘Information Security 
Steering Group’ to oversee this area. The Group comprises 
senior representatives from the IT, Finance, Legal and People 
departments, and is chaired by our Head of People, to ensure 
that it covers information management in the widest sense 
(IT systems, data protection and confidentiality). The Steering 
Group has assessed our compliance against the ISO27001 
Security Standards and a number of actions are being 
progressed, particularly to address education and awareness. 
The Committee receives an update from this Steering Group at 
each meeting.

46

dunelm.com Stock code: DNLM                                           

 Letter from the Chair of the Remuneration Committee

GOVERNANCE

Marion Sears Chair of the Remuneration Committee

Dear Shareholder,
As described elsewhere in this annual 
report we recently appointed two new 
executives and, as a result, for the first 
time since IPO in 2006, we have needed 
to update the performance-related 
elements of executive remuneration. This 
has led to our new policy which will be 
presented at the AGM for shareholder 
approval in a binding vote. In developing 
our new policy we have consulted with 
major institutional shareholders and we 
are pleased that feedback has been 
positive and supportive.

We continue to follow the same 
principles of seeking alignment, 
rewarding long-term shareholder value 
creation and structuring pay so that the 
majority is performance-based according 
to stretching targets. However we have 
gone a step further with alignment and 
the Executive Directors will invest  
two-thirds of all performance pay (i.e. 
2/3 of both any awarded bonus and LTIP 
vesting, after tax) in Dunelm shares for 
the lifetime of their employment with 
the Group. We call this the ‘Lifetime 
Lock-in’ and it replaces the previous 
two-year deferral requirement under our 
LTIP with a much stronger arrangement. 
In addition, both John Browett (who 
becomes CEO on 1 January 2016) and 
Keith Down (who becomes CFO on  
7 December 2015) have agreed to make 
a personal investment in Dunelm shares 
upon joining (subject to company close 
periods). We believe this sends a really 
strong message about commitment, 
and alignment of management with all 
shareholders. 

In updating our Policy we have had to 
increase the quantum of bonus and 
LTIP awards to remain competitive and 
to secure the individuals we want but 
we are content that this goes hand in 
hand with the executives holding more 
shares, and for longer. Importantly 
however, we have maintained the overall 
remuneration ‘shape’ relative to market 
levels of:

 (cid:88) basic salary at median level or below 

 (cid:88) annual bonus at median level; and 

 (cid:88) LTIP at upper quartile level.

This emphasises the long-term view 
held by the Board and relates directly 
to our strategy. The main change in our 
updated Policy is to express the LTIP 
opportunity as a fixed number of shares 
(rather than as a percentage of salary). 
This makes executive remuneration 
particularly sensitive to the share 
price performance. We hope you will 
appreciate that this ensures that the 
executives share fully in any share price 
movement, in either direction. Crucially, 
we have maintained the stretching 
performance conditions and, as before, 
the executive team has to deliver 
compound annual growth in earnings 
per share of RPI+15% in order to secure 
the maximum LTIP vesting.

Will Adderley, who already has a large 
beneficial shareholding, has requested to 
reduce his annual salary to £1 with effect 
from 1 July 2015 and we are pleased to 
acknowledge this significant gesture. Will 
has already waived his right to receive 
awards under share based schemes. 

The timing of our new Executive 
appointments means that we are 
returning to shareholders for a second 
year running for a binding vote to 
approve this new Policy. Our majority 
shareholder supports this Policy and we 
hope you will support it too.

The appointment of a new Chairman  
and two new NEDs also prompted a 
review of non-executive fees. We found 
our fee level was below the FTSE250 
range and accordingly Chairman and  
Non-Executive fees have been rebased 
to market levels.

As you may remember, I retired from 
the Remuneration chair a year ago but 
due to the departure of Matt Davies 
I took on the role again temporarily 
during this busy period. I am delighted 
now to hand over to Simon Emeny as 
the new Remuneration Committee chair 
and I know he will continue to have the 
interests of all stakeholders at heart.

Yours sincerely, 

Marion Sears
Chair of the Remuneration Committee

10 September 2015

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

47

 Remuneration Report

(cid:41)(cid:48)(cid:56)(cid:1)(cid:48)(cid:54)(cid:51)(cid:1)(cid:49)(cid:48)(cid:45)(cid:42)(cid:36)(cid:58)(cid:1)(cid:42)(cid:52)(cid:1)(cid:45)(cid:42)(cid:47)(cid:44)(cid:38)(cid:37)(cid:1)(cid:53)(cid:48)(cid:1)(cid:48)(cid:54)(cid:51)(cid:1)(cid:52)(cid:53)(cid:51)(cid:34)(cid:53)(cid:38)(cid:40)(cid:58)
The principles behind, and the reasons for, the overall remuneration structure that we have adopted for our Executive Directors 
are directly related to our long term strategic goal of delivering shareholder value through the profitable growth of a quality 
business.

Since the flotation of the Company our Executive remuneration has been structured specifically:

 (cid:88) To pay fairly and appropriately for an individual’s role and responsibilities;

 (cid:88) To reward strong performance;

 (cid:88) To be focused on long term value creation;

 (cid:88) To align Executives strongly with shareholders through share ownership.

A substantial proportion of the Executive Directors’ potential remuneration is variable and performance-related in order to 
encourage and reward superior business performance and shareholder return. Discretion is allowed in certain circumstances to 
ensure rewards are appropriate and overall levels of pay are analysed carefully each year.

This is consistent with delivery of the objectives set out in our corporate strategy (which was refined in 2015), which are all long 
term in nature; namely the growth of like-for-like sales in store; obtaining national coverage from rolling out new stores; and 
growing sales and profit in the home delivery channel. Our approach is also in keeping with the family origin of the business, 
and is important to the Adderley family who remain our majority shareholders.

It is our intention to maintain a simple and transparent remuneration structure for the benefit of all parties.

Introduction
This Directors’ Remuneration Report is divided into three 
sections: the Letter from the Chair of the Remuneration 
Committee, set out on page 47; the Policy Report; and the 
Annual Report on Implementation.

The Policy Report sets out the Directors’ remuneration 
policy, which will be put to shareholders for approval at 
the Annual General Meeting in November 2015, as we are 
proposing some changes to the policy which was approved 
by shareholders on 11 November 2014. This is because of 
executive recruitment during the year and these changes are 
set out in the box headed ‘policy changes’ on page 49.

Subject to shareholder approval, the updated policy will be 
effective as of 24 November 2015.

Once the Policy Report has been approved, no payment may 
be paid to a Director or past Director unless it is consistent with 
the approved policy unless shareholder approval is sought. 
The exception to this is if the payment is made pursuant to a 
contractual obligation that was in force at 27 June 2012 (when 
the new Regulations came into force).

The Annual Report on Implementation sets out how the 
policy approved in November 2014 has been applied during 
the financial year being reported on and how policy will be 
applied in the coming year. This report will also be put to 
shareholders for approval at the Annual General Meeting in 
November 2015, although the vote on the implementation 
report is advisory.

This report complies with the provisions of the Companies 
Act 2006 and Schedule 8 of the Large and Medium-sized 
Companies and Groups (Accounts and Reports) (Amendment) 
Regulations 2013, as well as the UK Corporate Governance 
Code and the UKLA Listing Rules.

48

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Proposed changes to our Remuneration Policy
Our first Remuneration Policy (the ‘2014 Policy’) was approved at the Annual General Meeting on 11 November 2014, although 
the principles were applied throughout the financial year to June 2015.

In July 2015 we recruited John Browett to our Board as Chief Executive Designate, with the intention that he will succeed Will 
Adderley as Chief Executive on 1 January 2016. We also announced that Keith Down will become Chief Financial Officer in 
December 2015, on the retirement of David Stead.

We wanted to offer our new Executives a remuneration package which recognises their talent and experience, and also 
incentivises them to deliver long term, profitable growth for the Group.

In order to provide the desired structure, the following policy changes to our 2014 Policy are being proposed for approval:

Policy change

Rationale

Annual bonus
Annual bonus maximum to be increased from 100% to 125% 
of base salary1

In accordance with the 2014 policy, performance targets are 
set annually based on financial and strategic objectives. To 
date the financial target has been based 100% on EPS growth. 
However for 2015-16 it is intended that performance criteria 
will be based on PBT (80%) and non-financial KPIs (20%)

Long Term Incentive Plan
Award over fixed number of shares each year for the next 
three years (rather than percentage of salary)

To align the maximum opportunity (which will only be earned 
for the achievement of stretching performance conditions) 
to the opportunity available to executives of companies of a 
similar size and complexity.

Performance criteria no longer subject to the same measure 
as LTIP (EPS growth).

Executives benefit more if share price rises (and less if it does 
not)

A reduced amount pays out at threshold performance (10% 
at RPI+ 3%, previously 25%)1.2

Encourages long term stewardship

Two year post performance period retention disapplied in the 
event that ‘Lifetime Lock-in’ is used1.

In most circumstances ‘Lifetime Lock-in’ (see below) results in 
stronger alignment through personal shareholding. Personal 
shareholding targets also retained.

‘Lifetime Lock-in’
Executive Directors are required to make a personal 
investment in Dunelm shares on appointment (subject to 
close periods)

Two-thirds of all performance pay (bonus and LTIP 
entitlement) earned must be invested in Dunelm shares (after 
payment of tax and national insurance); 50% of these must be 
retained for at least two years after leaving the Group

Personal shareholding requirement of 1× salary after three 
years and 2× salary after five years

Promotes strong alignment with shareholders and long term 
stewardship

Promotes strong alignment with shareholders and long term 
stewardship

Promotes strong alignment with shareholders and long term 
stewardship. Shares must be acquired to meet this if bonus 
and LTIP do not deliver required shareholding.

In addition to the policy changes set out above, we are proposing to compensate Keith Down for deferred shares earned 
with his previous employer which have been forfeited when he resigned. This compensation, which only represents a small 
proportion of his benefits left behind, will be taken in the form of an award of Dunelm restricted stock vesting in 2016 
and 2017 in line with the original vesting dates of the deferred shares. Although the award is in line with our 2014 Policy, 
shareholder approval will be sought at the AGM to make the restricted stock award, which is referred to in the policy table on 
pages 50 to 55, using new issue or treasury shares.

From 1 July 2015, Will Adderley requested that his basic salary be reduced to £1 per annum.

We consulted our major institutional shareholders about the above changes and feedback was unanimously supportive.

1. 

2. 

 As disclosed in the Annual Report on Implementation, David Stead will continue to be remunerated under the 2014 Policy as approved by shareholders 
at the last AGM. Accordingly his maximum bonus opportunity for 2015-16 will be 100% of salary and will be prorated for service if he retires as planned in 
2016. The ‘Lifetime Lock- in’ does not apply to any bonus earned by David Stead for 2015-16.

 As disclosed in the Annual Report on Implementation, an award is expected to be made to David Stead under the LTIP in accordance with the 2014 
Approved Policy in October 2015 at the level of 150% of base salary. This will vest subject to performance over a three year period, and then be subject 
to a two year holding period. The ‘Lifetime Lock-in’ does not apply to any award granted to David Stead in respect of 2015-16. Following David’s planned 
retirement in 2015-16, the Committee may allow him to exercise a pro rata amount of this award following the end of the holding period. This award will 
vest as to 25% for threshold performance.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

49

 Remuneration Report CONTINUED

THE POLICY REPORT
Directors’ Remuneration Policy 2015
The policy set out below will take binding effect from the date of its approval by shareholders at the 2015 Annual General 
Meeting, to replace the policy that was approved in 2014. It will remain in force for three years, with approval being sought for 
renewal of the policy at the latest at the 2018 AGM.

The information contained in this report is unaudited unless specifically stated as being audited.

Future policy table
The following table sets out the structure of remuneration for Directors of the Company.

Executive Directors
Base salary

Purpose and link to  
strategic objectives

Fixed remuneration for the role.

To attract and retain the high-calibre talent necessary to develop and deliver the business strategy.

Reflects the size and scope of the Executive Director’s responsibilities.

Operation

Normally paid monthly.

Base level set in the context of:

 (cid:88) Pay for similar roles in companies of similar size and complexity in the relevant market.

 (cid:88) Size, scale and complexity of the role

Should comprise a minority of potential remuneration

Maximum Opportunity

Reviewed annually, with percentage increases in line with the Company-wide review unless other 
circumstances apply, such as:

 (cid:88) A significant change in the size, scale or complexity of the role or of the Company’s business

 (cid:88) Development and performance in role ( for example on a new appointment base salary might 

be initially set at a lower level with the intention of increasing over time).

The Committee does not consider it to be appropriate to set a maximum base salary that may be 
paid to an Executive Director within the terms of this policy.

Performance metrics

None, although performance of the individual is considered at the annual salary review.

No recovery provisions apply to base salary.

Retirement benefits

Purpose and link to  
strategic objectives

Operation

To provide a competitive post-retirement benefit.

To attract and retain the high-calibre talent necessary to develop and deliver the business strategy.

Contribution equivalent to a percentage of base salary made to a defined contribution plan or 
paid as a cash allowance.

Maximum Opportunity

Up to 20% of base salary. No element other than base salary is pensionable.

Performance metrics

None.

No recovery provisions apply to retirement benefits.

50

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Benefits

Purpose and link to  
strategic objectives

Operation

To provide a competitive benefits package.

To attract and retain the high-calibre talent necessary to develop and deliver the business strategy.

A range of benefits are provided, which may include car or car allowance; private health insurance 
for the individual and their family; permanent health cover; life assurance; mobile phone; use of a 
car and driver in connection with the role; colleague discount.

Additional benefits, such as relocation expenses, housing allowance and school fees may also be 
provided in certain circumstances if considered reasonable and appropriate by the Committee.

For non-UK Executives (none at present) the Committee may consider additional allowances in 
accordance with standard practice.

Maximum Opportunity

Current benefits provided are described in the Annual Report on Implementation on page 62.

The Committee reserves the right to provide such benefits as it considers necessary to support 
the strategy of the Company.

The Committee does not consider it to be appropriate to set a maximum cost to the Company of 
benefits to be paid.

Performance metrics

None.

No recovery provisions apply to benefits.

Annual bonus – awards to be made to Executive Directors other than David Stead, who is retiring during the  
financial year.

Purpose and link to  
strategic objectives

Operation

Rewards and incentivises delivery of annual financial, strategic and personal targets.

Paid in cash, after the results for the financial year have been audited, subject to performance 
targets having been met.

Two-thirds of bonus earned must be invested in Dunelm shares after tax and national insurance 
obligations have been met.

Maximum Opportunity

Maximum opportunity – 125% of base salary per annum.

For on target performance – 40 % of maximum opportunity.

For threshold performance – 5 % of maximum opportunity.

Performance metrics

Stretching performance targets are set each year. Performance targets for the Executive Directors 
are typically based on financial and strategic objectives set by the Remuneration Committee 
annually.

Financial objectives include, but are not limited to, budgeted PBT for the financial year taking into 
account market consensus and individual broker expectations.

The strategic objectives will vary depending on the specific business priorities in a particular year.

Typically, the majority of the annual bonus for Executives is subject to financial objectives.

Subject to recovery provisions (malus) at the discretion of the Committee if there has been a 
misstatement of results for the year in respect of which the bonus is paid, or if there has been an 
error in calculating performance, or in the case of gross misconduct.

The Remuneration Committee also has the discretion to clawback the bonus up to three years 
after payment in the above circumstances; and in cases of fraud the Committee can apply malus 
and clawback for an unlimited period of time.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

51

 Remuneration Report CONTINUED

Annual Bonus – award to be made to David Stead in 2015 only.
Please note – this bonus award is in line with the approved 2014 Policy.

Purpose and link to  
strategic objectives

Operation

Rewards and incentivises delivery of annual financial, strategic and personal targets.

Paid in cash, after the results for the financial year have been audited, subject to performance 
targets having been met.

Maximum Opportunity

Maximum opportunity – 100% of base salary per annum.

For on target performance – 40 % of maximum opportunity.

For threshold performance – 5 % of maximum opportunity.

Performance metrics

As for John Browett and Keith Down above

Long Term Incentive Plan – awards to be made to Executive Directors other than Will Adderley (who has waived his 
entitlement), and David Stead who is retiring during the financial year.

Purpose and link to  
strategic objectives

Supports delivery of strategy by targeting EPS growth, which the Committee believes to be 
closely aligned to the drivers of growth In the business over the long term.

Rewards strong financial performance and sustained increase in shareholder value over the  
long term.

Aligns with shareholder interests through the delivery of shares.

Operation

Conditional awards are made annually (which can take the form of a conditional award, nil-cost 
option or nominal value option), with vesting subject to performance over three financial years.

Maximum Opportunity

Maximum annual award is 110,000 shares for the Chief Executive Officer and 60,000 shares for the 
Chief Financial Officer. (subject in either case to such adjustment as the Committee determines to 
take account of any variation in the Company’s share capital).

The Committee will review the fixed number of shares set out above every three years.

For threshold performance: 10% of the award will vest.

For maximum performance: 100% of the award will vest.

Straight-line vesting between the threshold and maximum levels will apply for performance 
between threshold and maximum points.

Two-thirds of all shares vesting must be retained by the executive (after sale of shares to meet tax 
and national insurance obligations).

Performance metrics

Growth in fully diluted EPS over the three year performance period compared with growth in the 
index of retail prices (RPI) over the same period.

The Remuneration Committee considers the target annually taking into account market consensus 
and individual broker expectations.

For information, the target applicable to awards to be made after the policy is adopted are:

 (cid:88) No part of the award will vest until EPS growth exceeds RPI growth by 3%.

 (cid:88) 10% of the award vests at RPI growth plus 3%. 100% of the award vests at RPI plus 15%.

 (cid:88) Between those figures the award will vest on a straight-line basis.

Awards are subject to recovery provisions (malus) at the discretion of the Committee if there has 
been a misstatement of results for the performance period to which the award relates, if there has 
been an error in calculating performance or in the case of gross misconduct.

The Remuneration Committee also has the discretion to clawback vested awards for up to three 
years from vesting in these circumstances and in cases of fraud the Committee can apply malus 
and clawback for an unlimited period of time.

52

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Long Term Incentive Plan – award to be made to David Stead in 2015 only.
Please note – this award is in line with the approved 2014 Policy,

Purpose and link to  
strategic objectives

Supports delivery of strategy by targeting EPS growth, which the Committee believes to be 
closely aligned to the drivers of growth In the business over the long term.

Rewards strong financial performance and sustained increase in shareholder value over the  
long term.

Aligns with shareholder interests through the delivery of shares.

Operation

Conditional awards (which can take the form of a conditional award, nil-cost option or nominal 
value option), with vesting subject to performance over three financial years.

Shares earned after applying the performance criteria are subject to an additional two year 
holding period. During this two year period dividend entitlement (including, at the discretion of 
the Remuneration Committee, any special dividend) will also accrue and be paid at the end of 
that period.

Maximum Opportunity

Maximum face value of shares at award date: 150% of base salary.

For threshold performance: 25% of the award will vest

For maximum performance: 100% of the award will vest.

Straight-line vesting between the threshold performance and maximum levels will apply for 
performance between threshold and maximum points.

Performance metrics

Growth in fully diluted EPS over the three year performance period compared with growth in the 
index of retail prices (RPI) over the same period.

The Remuneration Committee considers the target annually taking into account market consensus 
and individual broker expectations.

For information, the target applicable to awards to be made to David Stead after the policy is 
adopted are:

 (cid:88) No part of the award will vest until EPS growth exceeds RPI growth by 3%.

 (cid:88) 25% of the award vests at RPI growth plus 3%. 100% of the award vests at RPI plus 15%.

 (cid:88) Between those figures the award will vest on a straight-line basis.

Awards are subject to recovery provisions (malus) at the discretion of the Committee if there has 
been a misstatement of results for the performance period to which the award relates, if there has 
been an error in calculating performance or in the case of gross misconduct.

The Remuneration Committee also has the discretion to clawback vested awards for up to three 
years from vesting in these circumstances and in cases of fraud the Committee can apply malus 
and clawback for an unlimited period of time.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

53

 Remuneration Report CONTINUED

Lifetime Lock-in and personal shareholding targets

Purpose and link to  
strategic objectives

Operation

Aligns with shareholder interests through shareholding and promotes long term thinking.

Executive Directors are required to build a beneficial holding of shares equal to 100% of salary 
after three years and 200% of salary after five years from appointment.

From the date of approval of this Policy the following additional requirements apply:

A personal investment in Dunelm shares should be made on appointment as an Executive 
Director (subject to close periods).

Other than for the award to be made to David Stead referred to on page 53, two-thirds of 
amounts earned under the annual bonus and the LTIP after approval of this Policy (after payment 
of tax and national insurance) must be retained in Dunelm shares.

These shares must be held during employment and at least 50% of them retained for at least two 
years after employment ends.

The Remuneration Committee retains the right to waive this requirement in exceptional 
circumstances, such as death, divorce, ill health or severe financial hardship.

Maximum Opportunity

Not applicable

Performance metrics

Not applicable

All employee share plan (Sharesave)

Purpose and link to  
strategic objectives

Operation

Promotes share ownership by all eligible colleagues (including Executive Directors).

All UK employees with a minimum service requirement are eligible to join the UK tax approved 
Dunelm Group Savings Related Share Option Plan (the Sharesave).

Monthly savings are made over a period of three years linked to the grant of an option over 
Dunelm shares at a discount of up to 20% of the market price (or such other amount as permitted 
by law) at date of invitation to join the scheme.

Invitations are normally issued annually at the discretion of the Remuneration Committee, which 
also has discretion to set the minimum service requirement, maximum discount, maximum 
monthly savings and any other limits (such as scaling back) within the terms of the scheme rules.

Maximum Opportunity

Maximum participation limits are set by the UK tax authorities. Currently the maximum limit is 
savings of £500 per month.

Performance metrics

None

(cid:44)(cid:70)(cid:74)(cid:85)(cid:73)(cid:1)(cid:37)(cid:80)(cid:88)(cid:79)(cid:1)(cid:75)(cid:80)(cid:74)(cid:79)(cid:74)(cid:79)(cid:72)(cid:1)(cid:66)(cid:88)(cid:66)(cid:83)(cid:69)

Purpose and link to  
strategic objectives

Keith Down will be granted an award of restricted stock to compensate him for deferred shares 
earned with his previous employer which have been forfeited when he resigned. This represents a 
small proportion of his benefits left behind.

Operation

Nil cost option vesting as to 22% in 2016 and 78% in 2017 ( reflecting the proportion and vesting 
dates of the deferred shares that have been forfeited).

Maximum Opportunity

Award over shares with a face value at grant of £335,000 (based on the market value of Dunelm 
shares at the date of grant).

Performance metrics

No performance conditions apply in relation to this award as the deferred shares in respect of 
which he is being compensated are not subject to a performance condition. 

Awards are subject to recovery provisions (malus) at the discretion of the Committee if there has 
been a misstatement of results for a financial period from 2015-16 onwards or in the case of gross 
misconduct.

The Remuneration Committee also has the discretion to clawback vested awards for up to three 
years from vesting in these circumstances and in cases of fraud the Committee can apply malus 
and clawback for an unlimited period of time.

54

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Non-Executive Directors
Fees

Purpose and link to  
strategic objectives

To attract and retain a high calibre Chairman and Non-Executive Directors by offering competitive 
fee levels.

Operation

Fees for the Chairman and Non-Executive Directors are set by the Board. No Director participates 
in any decision relating to his or her own remuneration.

The Chairman is paid an all-inclusive fee for all Board responsibilities.

The Non-Executive Directors receive a basic fee, with supplemental fees for additional Board 
responsibilities.

The level of fee reflects the size and complexity of the role and the time commitment.

Fees are reviewed annually and increased in line with the Company-wide increase. In addition 
there will be a periodic review against market rates and taking into account time commitment and 
any change in size, scale or complexity of the business.

Flexibility is retained to increase fee levels in certain circumstances, for example, if required to 
recruit a new Chairman or Non-Executive Director of the appropriate calibre.

With the exception of colleague discount, no benefits are paid to the Chairman or the Non-
Executive Directors, and they do not participate in any incentive scheme.

Maximum Opportunity

Maximum fees to be paid by way of fees to the Non-Executive Directors are set in the Company’s 
Articles of Association

Fees paid to each Director are disclosed in the Annual Report on Implementation

Performance metrics

None

The Committee reserves the right to make any remuneration payments and payments for loss of office notwithstanding that they 
are not in line with the policy, where the terms of the payment were agreed (i) before the policy came into effect or (ii) at a time 
when the relevant individual was not a Director of the Company and, in the opinion of the Committee, the payment was not in 
consideration for the individual becoming a Director of the Company. For these purposes ‘payments’ includes the Committee 
satisfying awards of variable remuneration, and in relation to an award over shares, the terms of payment are ‘agreed’ at the time 
the award is granted.

The Committee may also make minor changes to this policy, which do not have a material advantage to Directors, to aid its 
operation or implementation without seeking shareholder approval but taking into account the interests of shareholders.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

55

 Remuneration Report CONTINUED

Performance measures and how targets 
are set
The Remuneration Committee selects performance measures 
that it believes are:

 (cid:88) Aligned with the Group’s strategic goals.

 (cid:88) Unambiguous and easy to calculate.

 (cid:88) Transparent to Directors and shareholders.

Annual bonus
For previous years, annual bonus was linked to growth in 
earnings per share (EPS), which is the same as under the LTIP. 
While the Remuneration Committee considers EPS to be a key 
performance measure for the Company (as discussed below in 
relation to the LTIP), in response to concerns raised by some 
institutional shareholders about using the same target we have 
decided to adopt a different measure to the LTIP, and also 
formally to adopt a non-financial element.

For 2015-16, 80% of the annual bonus is linked to PBT and 
20% to personal and strategic objectives. Each Director’s 
annual bonus is therefore linked primarily to delivery of Group 
financial performance, but also to personal performance and 
contribution to the strategic progress of the Group. The PBT 
target is set by the Remuneration Committee each year, taking 
into account market consensus and broker expectations. 
Personal and strategic objectives are set at the commencement 
of the year and assessed by the Remuneration Committee.

The Committee reserves the right to adjust the financial 
performance target or change the performance condition if 
justified by the circumstances, for example if there was a major 
capital transaction.

For future years, the Committee will determine the financial 
measures and the weighting of financial and non-financial 
measures based on specific business priorities in a particular year.

LTIP
The Remuneration Committee considered the use of EPS as a 
performance measure carefully when the Company was floated 
in 2006, and has discussed it with shareholders regularly. 
EPS is believed to be closely aligned to the drivers of growth 
for the business and in the long term, EPS performance is 
expected to be reflected in shareholder value. EPS is a more 
suitable performance measure for Dunelm than for many other 
companies and it is therefore considered appropriate to use it 
as a single measure for the LTIP. The use of EPS as a primary 
measure for Dunelm’s LTIP is considered appropriate because 
of the low level of leverage in the business and because 
the capital expenditure controls exercised by the Board 
are sufficiently rigorous to avoid EPS accretion by means of 
ineffective investment of capital.

The EPS target for the LTIP is based on growth in EPS 
compared to the increase in the Index of Retail Prices (RPI) 
over the performance period. The targets that apply to awards 
that are outstanding are set out in the Policy table on pages 
50 to 55.

The number of shares comprised in an award or the 
performance target which applies may be adjusted by the 
Remuneration Committee in accordance with the plan rules 
if justified by the circumstances, for example if there were a 
major capital transaction. Any amendment and the reason for 
it would be fully disclosed. A copy of the plan rules is available 
from the Company Secretary on request.

LTIP awards made to Executive Directors prior to approval of 
this policy may vest on their original terms.

Illustrative performance scenarios
The following graphs set out what each of the Executive 
Directors could earn in the financial year 2015-16 under the 
following scenarios:

2,500

2,000

1,500

1,000

500

0

)

0
0
0
£

’

(

n
o
i
t
a
r
e
n
u
m
e
r

l

a
t
o
T

56

£2,253k

44%

28%

£972k

10%

26%

£621k

100%

64%

28%

£21k

£21k

£21k

£171k

100%

£280k
19%
20%

61%

£521k

40%

27%

33%

 LTIP  

 Annual bonus  

 Joining award  

 Fixed pay

£1,381k

40%

18%

£736k
7%
14%

£580k

58%

46%

24%

42%

33%

18%

Minimum

On target Maximum

Minimum

On target Maximum

Minimum

On target Maximum

Minimum

On target Maximum

Will Adderley

John Browett

David Stead 
(6 months)

(cid:44)(cid:70)(cid:74)(cid:85)(cid:73)(cid:1)(cid:37)(cid:80)(cid:88)(cid:79)(cid:1)
(30 weeks)

dunelm.com Stock code: DNLM                                           

 
 
GOVERNANCE

Please note that the scenarios shown opposite for David Stead and Keith Down show prorated remuneration over the 2015–16 
financial year, based on Keith Down’s expected start date of 7 December 2015, and David Stead’s expected retirement date of 
31 December 2015. Full disclosure of the actual amount earned by each of them during the financial year will be made in the 
‘single figure’ table in next year’s annual report and financial statements.

The following assumptions have been made in respect of the scenarios opposite:

 (cid:88) Minimum (performance below threshold) – Fixed pay (comprising base salary, benefits and pension) only with no vesting 

under the cash bonus or LTIP (see table below)

Will Adderley

David Stead

John Browett

Keith Down

Base
salary
£’000

-

280

500

350

Benefits
£’000

Pension
(10-20% of salary)
£’000

21

20

21

21

-

421

1002

531

Total fixed
£’000

21

342

621

424

1.  15% of salary reflecting pension provision for 2015–16.

2.  20% of salary reflecting pension provision for 2015–16.

 (cid:88) In line with expectations – Fixed pay plus annual cash 
bonus at on target performance of 40% of maximum 
opportunity (i.e. 50% of salary for John Browett and Keith 
Down and 40% of salary for David Stead) and vesting of 
10% of the award of shares under the LTIP for John Browett 
and Keith Down, and 25% of the award for David Stead.

 (cid:88) Maximum performance – Fixed pay plus 100% of 

maximum annual bonus opportunity (i.e. 125% of salary for 
John Browett and Keith Down and 100% of salary for David 
Stead) and 100% of share award vesting under the LTIP.

 (cid:88) Keith’s joining award has been shown in full.

 (cid:88) Please note that two-thirds of performance pay earned by 
John Browett and Keith Down (after payment of their tax 
and national insurance liability) must be invested in Dunelm 
shares pursuant to the ‘Lifetime Lock-in’.

Will Adderley has requested that his annual salary be reduced 
to £1 per annum, and he has waived his entitlement to receive 
an LTIP award.

It should be noted that the numbers above are likely to be 
different to the actual pay that is earned by the Executive 
Directors during the year:

 (cid:88) Actual pay will reflect company and personal performance 

over the relevant performance period.

 (cid:88) The value of the LTIP awards to be made is based on the 

average price of a Dunelm share over the three months to 
4 July 2015, which is 915.7p – the actual share price at date 
of award is likely to differ.

 (cid:88) Keith Down’s joining award has been shown in full as this 
is conditional only on his being employed at the vesting 
dates, although none of it is due to vest in the financial year.

 (cid:88) We are required to show the value of the LTIP awards that 

are expected to be made in the year based on face value of 
the date of grant without making any assumptions for share 
price growth; we are required also to show the potential 
LTIP values over the full three year performance period.

Recovery
There is provision for recovery of variable pay, as highlighted in 
the policy table.

At the discretion of the Remuneration Committee, recovery 
(malus) may be made against any unpaid cash bonus or 
unvested LTIP options in the following circumstances:

 (cid:88) performance to which a bonus or LTIP award relates proves 

to have been misstated; or

 (cid:88) there has been a miscalculation in the extent to which 
performance conditions have been met in respect of 
previous awards made to the individual that have vested 
and been exercised; or

 (cid:88) there has been gross misconduct on the part of the 

individual.

Clawback may be operated at the discretion of the 
Remuneration Committee against all variable awards made 
after 1 July 2014 in the above circumstances, for up to three 
years from payment or vesting as appropriate; and in cases 
of fraud the Committee can apply malus and clawback for an 
unlimited period of time.

In addition, Keith Down’s restricted share award is subject to 
malus and clawback if there has been a misstatement of results 
for a financial period from 2015-16 onwards or in the case of 
gross misconduct or fraud.

Salary, pension and benefits and Sharesave options are not 
subject to recovery.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

57

 Remuneration Report CONTINUED

Service contracts and loss of office 
payments
All of the Executive Directors have service contracts. The 
notice period for termination for Will Adderley and David 
Stead is 12 months from either party, and for John Browett and 
Keith Down is six months from either party. If the Company 
terminates the employment of the Executive Director it would 
honour its contractual commitment. Any payment of salary 
on termination is contractually restricted to a maximum of the 
value of salary plus benefits for the notice period. If termination 
was with immediate effect, a payment in lieu of notice may be 
made. The Remuneration Committee may apply mitigation in 
respect of any termination payment.

The Remuneration Committee has discretion to make a 
payment in respect of annual bonus, provided that it is 
prorated to service.

The limited circumstances in which unexercised LTIP 
awards might be exercised following termination of an 
Executive Director’s service contract are set out below. If 
the Remuneration Committee exercises its discretion to 
allow exercise of an unvested LTIP award, it may make a 
cash payment in lieu of the anticipated value of the award, 
calculated at the date of the payment (taking into account 
prorating of the award and the extent to which performance 
criteria may apply, as appropriate).

Non-Executive Directors have letters of appointment. The 
term is for an initial period of three years with a provision for 
termination of one month’s notice from either party, or three 
months’ notice from either party in the case of Andy Harrison, 
the Chairman. Letters are renewed for up to two additional 
three year terms, and then renewed annually. The letter of 
appointment will terminate without compensation if the 
Director is not reappointed at the AGM.

The Directors’ service contracts and letters of appointment 
are available for inspection by shareholders at the Company’s 
registered office.

Exercise of LTIP and Sharesave options 
following termination of employment
LTIP
If a participant leaves the employment of the Group, the 
following provisions apply to options granted under the LTIP:

 (cid:88) Options that have vested but have not yet been exercised 

may be exercised within six months of cessation of 
employment (12 months in the case of death).

 (cid:88) Except in the case of dismissal for gross misconduct, options 

which have not yet vested, but where the performance 
period has elapsed (for example if cessation of employment 
occurs during the deferral period applicable to LTIP options 
granted to David Stead from 2013 onwards), may be 
exercised within six months of the relevant vesting date 
(or 12 months in the case of death), to the extent that the 
performance condition has been met. The Remuneration 
Committee has discretion to allow earlier exercise but would 
only use this in exceptional circumstances (such as death or 
ill health retirement), or at its discretion for a good leaver.

 (cid:88) If the participant leaves the Group before an option has 
vested and before the performance period has elapsed, 
the option will usually lapse. Except in the case of dismissal 
for gross misconduct, the Remuneration Committee has 
a discretion to allow the exercise of options for which 
the performance period has not elapsed at the date of 
cessation of employment, within six months of the relevant 
vesting date (or 12 months in the case of death). The 
Remuneration Committee also has discretion to allow earlier 
exercise. The Remuneration Committee would only use this 
discretion in exceptional circumstances (such as death or ill 
health retirement), or at its discretion for a good leaver.

 (cid:88) If early exercise is permitted, the Remuneration Committee 
may apply an adjustment to take into account the amount 
of time that has elapsed through the performance period 
and the extent to which any performance criteria have been 
met.

In all cases, unexercised LTIP awards would be subject to 
recovery (malus) in the relevant circumstances. In respect of 
LTIP awards made after 1 July 2014, clawback may also apply 
to vested awards.

Sharesave
If a participant leaves the Group, options granted under the 
Sharesave will normally lapse, but may be exercised within six 
months (or 12 months in the case of death) from the cessation 
of employment due to death, injury, disability, retirement, or 
redundancy, or the employing company leaving the Group or, 
provided that the option has been held for at least three years, 
cessation for any other reason (apart from dismissal by the 
Company).

Joining award
If Keith Down leaves the employment of the Group prior to 
vesting of the joining award it will lapse if he leaves due to  
resignation, or he is dismissed for misconduct. If he leaves for 
any other reason it will vest on the normal vesting date and 
be exercisable for six months (if it has not already vested), 
although the Committee retains discretion to permit the award 
to vest earlier.  If Keith leaves other than due to resignation 
or dismissal for misconduct after the award vested, it will be 
exercisable for six months after cessation.  

Change of control and other  
corporate events
LTIP
The following provisions apply to awards made under the Long 
Term Incentive Plan in accordance with the Plan rules if there is 
a change of control or winding up of the Company:

 (cid:88) Any vested but unexercised options may be exercised.

 (cid:88) Any options in respect of which the performance period has 
elapsed and to which the performance condition has been 
applied will vest and may be exercised.

 (cid:88) Any options in respect of which the performance period 

has not elapsed may be exercised at the discretion of the 
Remuneration Committee, subject to any adjustment to 
take into account the amount of time that has elapsed 
through the performance period and the extent to which 
any performance criteria have been met.

The Executive Director may agree that his awards are ‘rolled 
over’ into shares of the acquiring company as an alternative.

58

dunelm.com Stock code: DNLM                                           

GOVERNANCE

If the Company has been or will be affected by any demerger, 
dividend in specie, special dividend or other transaction 
which will adversely affect the current or future value of any 
awards under the LTIP, the Plan rules allow the Remuneration 
Committee, acting fairly and reasonably, to determine the 
extent to which any awards should vest and the period within 
which Options may be exercised.

A copy of the Plan rules is available from the Company 
Secretary on request.

Sharesave
Sharesave options may be exercised within six months 
following a change of control or winding up of the Company, 
using savings in the participant’s account at the date of 
exercise. The participant may agree that his or her awards 
are ‘rolled over’ into shares of the acquiring company as an 
alternative

If the Company has been or will be affected by a capitalisation, 
rights issue, subdivision, reduction, consolidation, special 
dividend or other variation in respect of which HMRC will allow 
the variation of options, the Plan rules allow the Remuneration 
Committee, with the consent of HMRC, to vary the number and 
/ or nominal value of shares covered by an option or the option 
price to be varied proportionately.

A copy of the Plan rules is available from the Company 
Secretary on request.

Joining award
If there is a change of control or winding up of the Company, 
shares subject of the award will vest and may be exercised in 
full.

The Executive may agree that his awards are ‘rolled over’ into 
shares of the acquiring company as an alternative.

Executive pay and the pay of  
other colleagues
Pay for all colleagues throughout the Group is set at a level that 
is fair for the role and responsibilities of the individual, and is 
designed to attract and retain high calibre talent that is needed 
to deliver the Group’s strategy, without paying too much.

The remuneration of Executive Directors is more heavily 
weighted towards variable pay than other colleagues, so that 
a greater part of their pay is linked to successful delivery of 
strategy and aligned with shareholders. They are also required 
to retain two-thirds of post tax performance pay in Dunelm 
shares to be held for the duration of employment and beyond, 
and are subject to higher personal shareholding targets.

The remuneration of colleagues below the Board reflects the 
seniority of the role, market practice and the ability of the 
individual to influence Company performance.

All eligible colleagues are encouraged to participate in 
the Sharesave scheme, which enables them to become 
shareholders at a discounted rate. Participation is usually 
offered annually at the maximum price discount permitted 
(currently 20%), at the discretion of the Remuneration 
Committee.

In setting the policy for the Executive Directors’ remuneration, 
the Committee takes note of the overall approach to 
remuneration in the Group.

The base salary of Executive Directors may be increased 
annually in line with the Company-wide award unless other 
circumstances apply, as set out in the policy table.

The Committee does not formally consult with colleagues 
in relation to executive pay. However colleagues have the 
opportunity to raise any concerns via the People Director, 
or anonymously through engagement surveys. Recent 
engagement surveys have not identified executive pay to be a 
concern to colleagues.

Shareholder views
The Board is committed to ongoing engagement with 
shareholders in respect of all governance matters, including 
executive remuneration. A formal consultation took place with 
our major shareholders in July 2015 in relation to the revised 
Remuneration Policy set out on page 49.

In addition to this, the Company holds a Corporate 
Governance Day, usually annually, hosted by the Chairman 
and the other Non-Executive Directors, to which all major 
shareholders are invited. This enables both parties to discuss 
governance topics, including remuneration, informally. In 
addition, the Chairman and Non-Executive Directors usually 
attend results presentations and a selection of shareholder 
meetings.

Formal feedback on shareholder views is given to the Board 
twice per annum by the Company’s brokers and financial public 
relations advisers. The AGM reports issued by the Investment 
Association (IA), the National Insurance of Pension Funds 
(NAPF), ISS and Pensions Investment Research Council (PIRC) 
are also considered by the Board.

All Directors usually attend the Annual General Meeting, and 
the Chairman and the Chair of the Remuneration Committee 
may be contacted via the Company Secretary during the year.

If any significant change to policy were proposed, the 
Committee would consult with major shareholders in advance.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

59

 Remuneration Report CONTINUED

Appropriate costs and support will be provided if the 
recruitment requires the relocation of the individual.

The maximum level of variable pay that could be awarded 
to a new Executive Director in the first year of employment, 
excluding any buyout arrangements and awards in the first 
year of employment, would normally be in line with the policy 
table set out on pages 50 to 55. The Committee would explain 
the rationale for the remuneration package in the next annual 
report of the Company.

In addition, on hiring an external candidate the Committee 
may make arrangements to buy out remuneration that the 
individual has forfeited on leaving a previous employer. The 
Committee will generally seek to structure buyout awards 
and payments on a comparable basis to remuneration 
arrangements forfeited. These awards or payments are 
excluded from the maximum level of variable pay referred 
to in the policy tables; however, the Committee’s intention is 
that the value awarded or paid would be no higher than the 
expected value of the forfeited arrangements. The Committee 
does not intend to use any discretion in this section to make 
a non-performance related incentive payment (for example a 
‘golden hello’).

In order to implement the arrangements described, the 
Committee may rely on the exemption in Listing Rule 9.4.2, 
which allows for the grant of share or share option awards 
to facilitate, in unusual circumstances, the recruitment of a 
Director.

On the appointment of a new Chairman or Non-Executive 
Director, the fees will be set taking into account the experience 
and calibre of the individual and pay for similar roles in 
companies of similar size and complexity in the market. No 
share incentives or performance related incentives would be 
offered.

Approach to recruitment remuneration
The Company’s remuneration policy was set at the time of 
its flotation in 2006, and has changed very little since then. 
Prior to 2015 only one new Executive Director appointment 
had been made; in July 2015 we have appointed two new 
Executive Directors. Although we are proposing some changes 
to our 2014 Remuneration Policy as set out above, the 
provisions of this part of the 2014 Policy are unchanged, and 
were applied in the recruitment of our new Directors.

The Remuneration Committee will apply the following 
principles when agreeing a remuneration package for a 
new Director (whether an external candidate or an internal 
promotion):

 (cid:88) The package must be sufficient to attract and retain the 
high calibre talent necessary to develop and deliver the 
Company’s strategy.

 (cid:88) No more should be paid than is necessary.

 (cid:88) Remuneration should be in line with the policy approved 
by shareholders set out above; however, the Committee 
reserves the discretion to make appropriate remuneration 
decisions outside the standard policy to meet the individual 
needs of the recruitment provided the Committee believes 
the relevant decisions are in the best interests of the 
Company.

 (cid:88) These circumstances might include:

 — Where an interim appointment is made on a short term 
basis, including where the Chairman or another Non-
Executive Director has to assume an executive position.

 — Employment commences at a time in the year when it 
is inappropriate to provide a bonus or share incentive 
award as there is insufficient time to assess performance; 
the quantum for the subsequent year might be increased 
proportionately instead.

 — An executive is recruited from a business or location 
that offered benefits that the Committee considers 
it appropriate to ‘buy out’ but cannot do so under 
the specific terms of the Regulations, or which the 
Committee considers it appropriate to offer.

Examples of remuneration decisions that the Committee may 
decide are set out below:

 (cid:88) It may be appropriate to offer a lower salary initially, with a 
series of increases to reach the desired salary over a period 
of time, subject to performance.

 (cid:88) A longer notice period of up to a maximum of 24 months 
might be offered, reducing by one month for every month 
served until the policy position is reached.

 (cid:88) The Committee may also alter the performance criteria 
applicable to the initial annual bonus or LTIP award so 
that they are more applicable to the circumstances of the 
recruitment.

 (cid:88) An internal candidate would be able to retain any 

outstanding variable pay awarded in respect of their 
previous role that pays out in accordance with its terms of 
grant.

60

dunelm.com Stock code: DNLM                                           

GOVERNANCE

ANNUAL REPORT ON IMPLEMENTATION
Directors’ Remuneration – Report on Implementation 2015
This section of the report sets out how the Directors’ Remuneration Policy which was approved by shareholders on 11 November 
2014 has been applied in the financial year being reported on.

Although the 2014 Policy was not in effect for the entire financial year 2014-15, the remuneration described below is consistent 
with it.

We are putting forward an amended policy for approval at the AGM in November 2015. The information below which relates to 
how our policy is to be applied during 2015-16 assumes that the amended policy will be approved.

Committee membership and meetings
The following Directors served on the Remuneration committee during the year:

Table 1 – Committee membership

Member

Marion Sears (Chair)3

Geoff Cooper1

Simon Emeny

Liz Doherty

Andy Harrison

William Reeve2

Matt Davies3

Period from:

18 January 2005

To:

To date

18 January 2005

7 July 2015

25 June 2007

1 May 2013

1 September 2014

1 July 2015

To date

To date

To date

To date

8 February 2012

8 January 2015

1.  Geoff Cooper resigned from the Committee on 7 July 2015, upon his retirement from the Board.

2.  William Reeve was appointed to the Board and the Committee on 1 July 2015.

3. 

 Matt Davies chaired the Committee between 12 September 2014 and 8 January 2015, when he resigned from the Board and the Committee in order to 
take up an executive role at Tesco plc.

Marion Sears acts as Secretary to the Committee.

Seven meetings were held in the year and members’ attendance was as shown in the table below.

Table 2 – Attendance at Committee meetings

Member

Marion Sears (Chair)

Geoff Cooper1

Simon Emeny

Liz Doherty

Andy Harrison1

William Reeve2

Matt Davies3

Meetings attended:

7

6

7

7

6

0

4

1.  Neither Andy Harrison nor Geoff Cooper attended the meeting held to discuss the fee to be offered to Andy Harrison on his appointment as Chairman.

2.  William Reeve was appointed to the Board and the Committee on 1 July 2015. There were no committee meetings between that date and the year end.

3.  Matt Davies attended all meetings during his tenure.

No Director is ever present when his or her own remuneration is discussed.

Advisers
The Committee uses Deloitte for general advice in relation to executive remuneration on an ad hoc basis. Deloitte is a member 
of the Remuneration Consultants’ Group and as such voluntarily operates under a code of conduct in relation to executive 
remuneration consulting in the UK. Deloitte does not have any other ongoing business relationship with the Group although they 
were engaged to provide advice on banking arrangements during the financial year. The Committee is satisfied that the advice 
that they have received from Deloitte in the year has been objective and independent.

Total fees paid to Deloitte for remuneration related work in the year were £7,389. Fees of £150,205 were also paid to Deloitte for 
advice in relation to banking arrangements.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

61

 Remuneration Report CONTINUED

Single figure for total remuneration (audited information)
The following table sets out total remuneration for Directors for the period ended 4 July 2015:

Table 3 – Directors’ remuneration – single figure table

Salary/fees3
£’000

Benefits4
£’000

Bonus
£’000

LTIP awards5
£’000

Pension6
£’000

Total
£’000

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

Director

Executive

Will Adderley

David Stead

John Browett

502

275

7

265

269

-

Nick Wharton2

596

416

Non-Executive

Geoff Cooper

122

120

Marion Sears

Simon Emeny

Matt Davies

Liz Doherty

Andy Harrison1 

William Reeve

49

45

24

45

34

-

50

40

45

40

-

-

17

12

-

18

-

-

-

-

-

-

-

24

12

-

45

-

-

-

-

-

-

-

25

14

-

-

-

-

-

-

-

-

-

60

61

-

94

-

-

-

-

-

-

-

0

338

-

-

-

-

-

-

-

-

-

 604

590

-

912

-

-

-

-

-

-

-

45

27

1

8

-

-

-

-

-

-

-

27

27

-

42

-

-

-

-

-

-

-

589

666

8

980

959

-

622

1,509

122

120

49

45

24

45

34

-

50

40

45

40

-

-

Total

1,699

1,245

47

81

39

215

338

2,106

81

96

2,204

3,743

1. 

2. 

3. 

4. 

 Andy Harrison was appointed to the Board as a Non-Executive Director on 1 September 2014, and the figures above reflect his fee from that date. His fee 
was increased to £200,000 per annum with effect from 8 July 2015 (after the period end) when he assumed his position as Chairman.

 Nick Wharton resigned from the Board on 10 September 2014 and the figures for 2015 pay, benefits and pension above reflect remuneration to that date, 
plus contractual pay and benefits of £512,010 paid in respect of the 12 month notice period under his service contract.

 Base salaries for Executive Directors and fees for Non-Executive Directors were increased by 2% on 1 July 2014, in line with the Company-wide award. 
From 1 July 2015 the following changes to base salary / fee were implemented: Will Adderley’s salary was reduced to £1 per annum; David Stead’s salary 
increased by 2% in line with the Company-wide award; the base fee for Non-Executive Directors was increased to £48,000 and the Committee Chair and 
SID fee increased to £6,000 per annum.

 Benefits include the cost to the Company of a car allowance and private health insurance for the individual and their family (health insurance waived by 
David Stead). The 2014-15 value also includes the taxable benefit in respect of the car and chauffeur provided to Nick Wharton and Will Adderley in 
connection with their roles prior to 10 September 2015. On 1 July 2015, Will Adderley and David Stead’s car allowance was increased to £20,000 per 
annum in line with the allowance to be paid to other Executive Directors from 1 July 2015. Annual bonus is the amount earned in respect of the financial 
year 2014-15. Details of how this was calculated are set out below.

5. 

 LTIP award number for 2015 is the value of the LTIP award vesting whose three year performance period ends on the last day of the financial period being 
reported (2014-15). Details of how this value was calculated are set out in the note to table 5 opposite.

 The comparable figure for 2013-14 is the actual value of the 2011 LTIP awards which vested in favour of Nick Wharton, Will Adderley and David Stead 
on 28 November 2014 based on the mid-market price on 28 November 2014, of 845.5p. The comparable figure in the 2013-14 annual report was based 
on the number of shares in the 2011 LTIP awards due to vest in favour of Nick Wharton, Will Adderley and David Stead on 28 November 2014 calculated 
using the average share price over the three months preceding the end of the performance period on 28 June 2014, which was 924.13p.

6. 

 Pension in 2014-15 is a fixed sum (10% of base salary) contributed to a personal pension on behalf of the individual, or a salary supplement of the same 
amount. From 1 July 2015 this will be 20% of base salary for John Browett and 15% of base salary for David Stead (and his successor Keith Down when he 
commences employment). Will Adderley has waived his entitlement to pension from 1 July 2015.

Annual bonus
Executive Directors were awarded an annual performance-related cash bonus for 2014-15 with a maximum potential payment of 
100% of salary. For both Will Adderley and David Stead, the performance criterion was earnings per share against budget; the 
Committee may then apply judgement to increase or decrease the amount payable taking into account performance against 
personal non-financial objectives relevant to each Director, linked to delivery of strategy.

For the period ended 4 July 2015, budget EPS was 49.3p for 52 weeks (and 50.1p for 53 weeks). The financial target set was that 
on a 52 week basis no bonus would be paid until EPS reaches 46.8p and maximum bonus will be paid at 51.8p. Between those 
numbers, bonus would be payable calculated on a straight-line basis. Market consensus for 2014-15 EPS at the date the target 
was set was 49.0p.

Reported EPS of 46.8p for 2014-15 on a 52 week basis has therefore given rise to a bonus payable of 5% of base salary.

After due consideration of performance against personal job objectives and strategic KPIs the Committee resolved not to adjust 
the bonus as calculated by the EPS bonus formula. The Committee has not disclosed the personal job objectives and strategic 
KPIs referred to above, as they are confidential, and also they are used to inform the Committee’s judgement as to whether the 
bonus payable is fair, with no formulaic link.

62

dunelm.com Stock code: DNLM                                           

Table 4 – Annual bonus in respect of 2014-15 performance

Will Adderley

David Stead

GOVERNANCE

Bonus 
awarded
£

Percentage 
of maximum 
award

25,095

13,750

5%

5%

John Browett, who commenced employment on 1 July 2015, had no bonus entitlement in 2014-15.

LTIP – awards vesting in respect of performance in 2014-15
Awards are made under the LTIP annually to Executive Directors of up to 150% of basic salary, with a three year performance 
period, although as a major shareholder Will Adderley has waived his entitlement since 2012. The performance target is based on 
growth in fully diluted EPS over the performance period. For further information please see the policy report on pages 50 to 55.

Over the three-year performance period which ended on 4 July 2015, reported fully diluted EPS grew at a compound annual rate 
of 10.1%. This is 8 % above the compound annual growth in RPI over the same period. Accordingly, 56% of the November 2012 
LTIP award will vest in November 2015 as follows:

Table 5 – LTIP awards vesting in respect of performance in 2012-15

David Stead

Shares 
vesting

36,915*

Percentage
 of maximum 
award

56

* 

 Please note that the original award was in respect of 61,730 shares, this was increased by 6.79% to 65,920 following the return of capital to shareholders 
in March 2015. Please see the note to table 8.

Will Adderley waived his entitlement to receive an LTIP award.

The 2012 LTIP award which vests in favour of David Stead as described above is included in the single number for total 
remuneration for 2014/15 set out in table 3. The value has been calculated using the average share price over the three months 
preceding the end of the performance period on 4 July 2015, which was 915.7p.

LTIP awards made to Directors during 2014-15
LTIP awards were made to Executive Directors on 9 October 2014 as set out below:

Table 6 – LTIP awards made to Directors during 2014-15

Name

Award

Number of 
shares

David Stead Nil cost 

53,922*

option under 
LTIP

Face value at 
date of award
(percentage  
of salary)

£412,035 
(150%)

Vesting date
(vesting deferred 
for 2 years 
following end 
of performance 
period)

Performance 
period

July 2014 to 
June 2017

9 October 
2019

% vesting 
at threshold 
performance

25%

Performance condition

Growth in fully diluted 
EPS over the three year 
performance period 
compared with growth in the 
index of retail prices (RPI) 
over the same period.

No part of the award will vest 
until EPS growth exceeds RPI 
growth by 3%.

25% of the award vests at RPI 
growth plus 3%.

100% of the award vests at 
RPI plus 15%. Between those 
figures the award will vest on 
a straight-line basis.

Subject to a two year deferral 
period following the end of 
the performance period.

* 

 Please note that the original award was in respect of 50,494 shares, this has been increased by 6.97% following the return of capital to shareholders in 
March 2015. Please see the note to table 8.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

63

 
 
 Remuneration Report CONTINUED

Statement of Directors’ share interests 
(audited)
Executive Directors are subject to a shareholding target 
which requires them to build a beneficial holding of Dunelm 
shares with a value of 1× salary after three years and 2× salary 
after five years (measured by reference to share price at the 
financial year end). Will Adderley and David Stead comply with 
this requirement at the financial year end. John Browett was 
appointed three days prior to the year end and during a close 
period; he has committed to purchase additional shares after 
the end of the close period in October 2015.

The following tables show the interests of the Directors in 
shares of the Company at 4 July 2015 as follows:

 (cid:88) Shares held beneficially – table 7.

 (cid:88) Interests in nil cost options under the LTIP – table 8.

Table 7 – Directors’ beneficial shareholdings 
(audited)

Will Adderley

David Stead

Geoff Cooper

Marion Sears

Simon Emeny

Liz Doherty

John Browett

Andy Harrison

William Reeve

At 4 July 
2015
1p Ordinary 
Shares

At 28 June
 2014 
1p Ordinary 
Shares

61,961,779

61,890,303

734,628

181,611

101,313

26,400

2,500

1,645

-

-

695,135

181,611

101,313

26,400

2,500

n/a

n/a

n/a

There were no changes in Directors’ beneficial holdings 
between the financial year end and the date of this report.

Payments to past Directors and for loss of 
office (audited)
Nick Wharton resigned from the Board on 10 September 2014, 
and ceased to be an employee from that date. He received 
his basic salary, pension allowance and contractual benefits to 
date of departure, together with bonus earned for the 2013-14 
financial year, following application of performance criteria, 
of £93,600. These sums are included in Table 3 – single figure 
table.

In line with his contractual arrangements, Nick Wharton also 
received the following:

 (cid:88) £512,010 in respect of salary, pension and benefits for the 

12 month notice period under his service contract.

 (cid:88) In accordance with the rules of the Long Term Incentive 
Plan, following its vesting on 28 November 2014, Mr 
Wharton was also permitted to exercise the options granted 
to him under the Plan on 28 November 2011 over 107,888 
Ordinary Shares (77.5% vesting following application of 
performance criteria for the performance period of 1 July 
2011 to 30 June 2014). The options were exercised and 
the shares sold on 2 December 2014 at a price of 865p per 
share, raising a total amount of £933,221 prior to payment 
of commission, income tax and national insurance.

Mr Wharton also received as compensation for loss of office a 
payment of £787,990. This represented:

 (cid:88) An allowance for cash bonus earned in respect of the 

financial year 2014-15.

 (cid:88) An amount accrued in respect of unvested awards made 
under the Company’s Long Term Incentive Plan on 20 
November 2012 and 7 October 2013. The Remuneration 
Committee took into account the time that had elapsed 
through the performance period and the extent to which 
the performance targets were expected to be met. A 
reduction was also made for accelerated payment of the 
award. These awards then lapsed.

 (cid:88) No compensation was paid in respect of the ‘joining award’ 
made under the Long Term Incentive Plan on 1 December 
2010 over 198,807 shares, which was conditional only on Mr 
Wharton remaining in employment at the vesting date of 1 
December 2015. This award then lapsed.

The arrangements set out above were considered carefully by 
the Remuneration Committee in consultation with Deloitte. 
They are in accordance with the Remuneration Policy 
subsequently approved by shareholders on 11 November 
2014.

Geoff Cooper retired from the Board after the period end, on 
7 July 2015. He was paid his fee to date of departure, and did 
not receive any payment for loss of office.

There were no other payments to past Directors or other 
payments for loss of office during the financial period.

64

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Table 8 – Directors’ interests in options under the LTIP at the period end (audited)

Director

Will Adderley 

 David Stead

John Browett

Date of award

Nature of award

-

-

Nov 2012

2012/15 LTIP 

Oct 2013

2013/16 LTIP

Oct 2014

2014/17 LTIP

-

-

Share 
options at
 4 July 2015

End of 
performance 
period

Market price of 
shares at date 
of award

Nil

65,920*

49,216*

53,922*

Nil

-

June 2015

June 2016

June 2017

-

-

641.5p

876.5p

816.0p

-

*  As announced on 1 July 2015, the number of shares covered by each of the awards to David Stead was increased by 6.79%, reflecting the difference 

between the price of an Ordinary Share in the Company before and after the record date for participation in the Return of Capital implemented by the 
Company in March 2015. The number of LTIP options held prior to that date was: 2012/15 LTIP 61,730; 2012/16 LTIP 46,087; 2014-17 LTIP 50,494.

None of the Non-Executive Directors have options under the LTIP.

All of the above are nil cost options, and are subject to the performance condition noted in the policy table.

Vesting of the awards made to David Stead from October 2013 onwards is subject to a two year deferral. At the end of the three 
year performance period, shares earned after applying the performance criteria are subject to an additional two year holding 
period. During this two year period dividend entitlement (including any special dividends) will accrue and be paid at the end of 
that period.

Table 9 – Directors’ options under Sharesave at the period end

Shares under
option at
4 July 2015

Shares under
option at
28 June 2014

Granted
during
 period

Exercised
during 
period

Lapsed
during 
period

Exercise 
price
per share

Market price
of shares
at date of
exercise

David Stead

Nil

2,493

-

2,493

-

361p

924p

None of the other Directors have options under the Sharesave.

Share options and dilution
The Remuneration Committee considers the provisions of the Investment Association’s Guidelines on Executive Remuneration 
when determining the number of shares over which share scheme incentive awards may be made. At the date of this report, since 
flotation of the Group in 2006 options have been granted over 2.7% of the Company’s issued share capital. The Group does not 
hold any shares in an employee benefit trust.

Service contracts
In accordance with the Group’s policy, the service contracts of the Executive Directors have no fixed term, the notice period for 
termination is 12 months from either party for contracts entered into before 1 July 2015 (six months for contracts entered into 
on or after that date), and payments on termination are restricted to a maximum of the value of base salary and benefits for the 
notice period. The Remuneration Committee may apply mitigation in respect of any termination payment.

The Non-Executive Directors have letters of appointment for an initial period of three years with a provision for termination of one 
month’s notice from either party, or three months’ notice from either party in the case of Andy Harrison, the Chairman.

Table 10 – Directors’ service contracts

Will Adderley

David Stead

John Browett

Marion Sears

Simon Emeny

Liz Doherty

Andy Harrison

William Reeve

Peter Ruis

Date of contract

Unexpired term

Notice period

28 September 2006

15 September 2003

1 July 2015

n/a

n/a

n/a

22 July 2004

10 months

25 June 2007

1 May 2013

9 months

7 months

12 months

12 months

6 months

1 month

1 month

1 month

17 July 2014

23 months

3 months

1 July 2015

33 months

10 September 2015

36 months

1 month

1 month

Since Marion Sears has now served 11 years on the Board (nine of which are post flotation of the Company in 2006) her contract is 
renewed for one year terms (rather than three), with the notice period referred to above.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

65

 
 Remuneration Report CONTINUED

Relative TSR performance
The graph below shows the Group’s performance over six years, measured by total shareholder return, compared with the FTSE 
General Retail Index and the FTSE 250. The Remuneration Committee has chosen these indices for comparison because they 
provide a range of comparator companies which have similar market capitalisation, which are in the same sector and which face 
similar market and economic challenges in the long term.

Table 11 – Total shareholder return performance graph (rebased to 3 July 2009 = 100)
The shares traded in the range 763.5p to 965.5p during the year and stood at 911p at 4 July 2015.

)

l

m
e
n
u
D
o
t
d
e
s
a
b
e
r
(

e
c
i
r
p
e
r
a
h
S

700

650

600

550

500

450

400

350

300

250

200

150

100

Dunelm

FTSE 250

FTSE 350 
General 
Retailers

490.8%

181.1%

57.2%

Jul 09

Jan 10 Jul 10

Jan 11 Jul 11

Jan 12 Jul 12

Jan 13 Jul 13

Jan 14 Jul 14

Jan 15 Jul 15

Table 12 – Historic Chief Executive pay
The table below sets out the prescribed remuneration data for each of the individuals undertaking the role of Chief Executive 
during each of the last six financial years:

FY14/15

FY14/15

FY13/14

FY12/13

FY11/12

FY10/11

FY10/11

FY09/10

CEO Single
 figure of total
 remuneration
£’000

Annual bonus
payment against
maximum
opportunity
%

Long-term incentive
vesting rates against
maximum
opportunity
%

507

110

1,509

1,292 

853 

429 

1,413 

1,366 

5%

n/a

22.5%

97.0%

100.0%

6.0%

4.0%

100.0%

n/a

n/a

77.5%

86.7%

n/a

n/a

100.0%

100.0%

Will Adderley1

Nick Wharton

Nick Wharton2

Nick Wharton

Nick Wharton

Nick Wharton3

Will Adderley3

Will Adderley

1. 

 Will Adderley was reappointed Chief Executive on 11 September 2014, following the resignation of Nick Wharton on 10 September 2014. The data for 
each Director for 2014/15 is prorated by time of service as Chief Executive.

2.  Nick Wharton’s first LTIP award vested and was exercised in December 2013.

3. 

 Will Adderley was Chief Executive until he was succeeded by Nick Wharton on 1 February 2011. The data for each Director for 2010/11 is prorated by 
time of service as Chief Executive.

66

dunelm.com Stock code: DNLM                                           

 
 
 
 
 
GOVERNANCE

Change in remuneration of Chief Executive compared to Group employees
The table below sets out the increase in total remuneration of the Chief Executive and that of our other colleagues

Table 13 – Relative change in Chief Executive pay

Change in base 
salary 2013/14
 to 2014/15

Change in 
benefits 2013/14 
to 2014/152

Bonus earned
 as % of salary
 2014/15

Bonus earned 
as % of salary
 2013/14

% change in 
bonus earned
2014/15

% change in
 bonus earned 
2013/14

Chief Executive

All colleagues (per capita) 

+24.8%1

+7.5%

−29.0%

+12.7%

5%

8%

22.5%

24.9%

−73.0%

+2.0%

−76.0%

−57.0%

1. 

 Will Adderley was appointed Chief Executive on 11 September 2014, with a base salary of £560,000 per annum. Nick Wharton, his predecessor, had a 
base salary of £424,485 in 2014-15 and £416,000 in 2013-14. A prorated base salary of each has been used in the table above for 2014/15. The full year 
base salary for Nick Wharton has been used for 2013-14.The higher base salary was awarded to Will Adderley as the median for FTSE250 companies 
recognising that Will receives no award under the Long Term Incentive Plan.

2. 

 The 2013-14 value includes the additional taxable benefit in respect of the car and chauffeur provided to Nick Wharton in connection with his role. Will 
Adderley has waived this entitlement.

Table 14 – Relative spend on pay
The chart below shows the all employee pay cost and returns to shareholders by way of dividends (including special dividend) and 
share buyback for 2012-13 and 2013-14.

Total spend on pay

Ordinary dividend to shareholders

Distributions to shareholders via share buyback

Special distributions to shareholders

Total distributions to shareholders

This information is based on the following:

2014/15
£’000

107,307 

41,458

-

141,727 

183,185

2013/14
£’000

93,027 

33,411 

6,852 

50,708 

90,971

% increase

15.4%

24.1%

n/a

179.5%

101.4%

 (cid:88) Total spend on pay – total employee costs from note 4 on page 94, including salaries and wages, social security costs, pension 

and share based payments.

 (cid:88) Dividends taken from note 7 on page 96.

 (cid:88) Share buyback taken from consolidated statement of changes in equity on page 87.

Executive Director external Board appointments
Executive Directors are permitted to hold one external appointment as a Non-Executive Director or similar advisory or 
consultative role, subject to the Board being satisfied that there is no conflict of interest and that the position will not impact 
negatively on the Executive’s commitment to their Dunelm role. The Board may allow the Executive to retain any remuneration 
received in respect of the appointment.

Will Adderley does not hold any external PLC Board appointments.

David Stead was appointed as a Non-Executive Director of Card Factory plc on 12 May 2014, prior to its admission to the London 
Stock Exchange on 20 May 2014. He retains his Director fee (£53,000 in 2014/15).

On joining the Company on 1 July 2015, John Browett was a Non-Executive Director of easyJet plc, and will retain this position 
until January 2016. Subsequent to his appointment and the period end on 20 July 2015 he was appointed a Director of Octopus 
Capital Limited and Octopus Investments Limited. He retains his Director fees (£567 in 2014–15).

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

67

 Remuneration Report CONTINUED

Senior executive remuneration
The Remuneration Committee provides oversight and guidance on the remuneration structure for Executive Board members. The 
package for new appointments is formally presented to the committee for approval. In conducting its assessment of Executive 
Board remuneration the committee pays particular regard to whether any individual is incentivised to take risks inappropriate to 
their role and responsibilities.

Members of the senior management team are eligible for awards under either the LTIP or the Company Share Option scheme 
(market priced options).

All members of senior management who receive share awards are also subject to shareholding targets as follows:

Executive Board and certain other senior executives 

1× base salary to be acquired over five years

Other Executives 

0.5× base salary to be acquired over time

Statement of implementation of policy in the 2015/16 financial year
We are putting forward a revised Remuneration Policy for approval at the AGM in November.

Elements of performance pay in 2015-16 are subject to shareholder approval of our new Policy being obtained. These have been 
identified below.

Base salary, benefits and pension
Base salary and benefits for each of the Executive Directors for 2015/16 are set out in the table below:

Table 15 – Base salary, benefits and pension for 2015/16

Base 
salary

Increase to
base salary
year on year

Benefits

Increase to
benefits
year on year

Will Adderley

£1

-99.9%

John Browett

£500,000

David Stead

£280,185

Keith Down
(employment 
commences  
7 December  
2015)

£350,000
(will be paid 
pro rata)

Nil

+2%

n/a

Car allowance; private health 
insurance for the individual 
and their family; permanent 
health cover; life assurance; 
mobile phone.

67% reflecting  
increase to car 
allowance in line  
with the incoming  
CEO

As for Will Adderley above. Nil

As for Will Adderley 
above

n/a

As for Will Adderley above.

As for Will Adderley above. 
In addition Keith Down will 
receive a one-off payment 
towards the costs of his 
acquiring a home close to 
our Store Support Centre in 
Leicester (as referred to on 
page 69).

Pension

Nil

Increase to
pension
year on year

n/a

£100,000

Nil

£42,028

+56%

n/a

£52,500
(will be paid 
pro rata)

Basic salary increase for David Stead is in line with the Company-wide award of 2%. His car allowance increased to £20,000 (2014-
15: £12,000) and his pension entitlement to 15% of base salary (2014-15: 10%) in line with the remuneration of Keith Down, the 
incoming Chief Financial Officer.

68

dunelm.com Stock code: DNLM                                           

GOVERNANCE

Annual bonus
John Browett and David Stead have been awarded a bonus opportunity of 125% and 100% of base salary respectively. The award 
to John Browett is subject to shareholder approval at the AGM to increase the maximum bonus quantum permitted by our 2014 
Remuneration policy from 100% of base salary to 125%. The performance conditions attached to the bonus are:

 (cid:88) 80% linked to achievement of target PBT;

 (cid:88) 20% linked to achievement of strategic and personal targets.

The target PBT is set taking into account market consensus and broker expectations. The actual target has not been disclosed at 
this time as it is commercially sensitive. The target and an assessment of the extent to which it has been achieved will be disclosed 
in next year’s remuneration report.

Subject to shareholder approval of our revised Remuneration Policy, Keith Down will be awarded a bonus opportunity of 125% of 
base salary on joining the Company, with the same targets set out above. Bonus earned will be applied pro rata to service over 
the financial year.

John Browett and Keith Down have each committed that two-thirds of the bonus earned (after payment of income tax and 
national insurance) will be invested in Dunelm shares, to be held for the duration of employment, with 50% of these shares to be 
retained for two years following cessation of employment.

Following David Stead’s planned retirement from the Company in 2015-16, the Remuneration Committee may award him a part 
of his annual bonus, subject to performance conditions and prorated for service, in accordance with the Remuneration Policy.

LTIP
An award is expected to be made to John Browett and Keith Down after the AGM in November 2015. Subject to shareholder 
approval of the new Remuneration Policy, the award to John Browett will be over 110,000 shares; to Keith Down over 60,000 
shares.

The awards to John Browett and Keith Down will vest, subject to continued employment, on the third anniversary of the grant 
date, to the extent that performance conditions have been met. Two-thirds of vested shares (after sale to cover tax and national 
insurance liability on exercise) must be retained for the duration of employment, and 50% of these must be retained for two years 
following cessation of employment.

An award is expected to be made to David Stead in October 2015 over shares equivalent to 150% of basic salary, based on the 
closing share price on the dealing day preceding the grant. The terms of the award and the performance condition will be as set 
out in the policy report, the performance period being July 2015 to June 2018 inclusive.

The award to David Stead will ordinarily vest in November 2020, following a two year deferral at the end of the three year 
performance period. Following David’s planned retirement from the Company in 2015-16 the Remuneration Committee may 
allow him to exercise a pro rata number of these options at the end of the holding period in accordance with the rules of the Plan 
and the Remuneration Policy.

As in the past three years, Will Adderley has waived his entitlement to receive an LTIP award.

Joining award
In order to compensate Keith Down for some of the value of already-earned deferred shares in his previous employer which he 
will forfeit on resignation, subject to shareholder approval, we have agreed to award him Dunelm restricted stock to the value 
of £335,000. These shares will vest in 2016 (22%) and 2017 (78%) according to the original proportions and vesting dates of 
the deferred shares that have been forgone. We are advised that this is in line with best practice and it represents a significant 
compromise on Keith’s part which we would hope shareholders will acknowledge. Although this is in line with our 2014 
Remuneration Policy, the mechanism to implement the award requires shareholder approval at the AGM.

We are also requiring Keith to purchase a home close to our Store Support Centre in Leicester. A contribution of up to £35,000 
will be made towards the cost of stamp duty and furnishings (to be purchased from Dunelm where possible).

Sharesave
An invitation will be issued in October 2015 to all eligible employees, to receive sharesave options at a 20% discount to the 
closing market price of Dunelm Group shares on the dealing day preceding the issue of the invitation. The maximum monthly 
savings will be £500 per month. Executive Directors employed at that date are eligible to apply for Sharesave options.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

69

 Remuneration Report CONTINUED

Non-Executive Director fees for 2015/16
Fees to be paid to Non-Executive Directors are as set out in the table below:

Table 16 – Non-Executive Director Fees

Position

Base Fee

Committee/
SID Fee

Increase in 
base fee year 
on year

Increase in 
committee fee 
year on year

Comment

Andy Harrison

Chairman

£200,000

Nil

488%

Marion Sears

Simon Emeny

Liz Doherty

William Reeve

Peter Ruis

Nominations 
Committee 
chair

Senior 
Independent 
Director and 
Remuneration 
Committee 
Chair

Audit and Risk 
Committee 
chair

Non-Executive 
Director

Non-Executive 
Director

£48,000

£7,000

17.6%

£48,000

£11,000

17.6%

168%

n/a

15%

Fee increased from base NED fee 
on becoming Chairman

Will receive Remuneration 
Committee Chair fee until  
10 September 2015

Will receive Remuneration 
Committee Chair fee from  
11 September 2015

£48,000

£6,000

17.6%

46%

Audit and Risk Committee chair 
since 12 September 2014

£48,000

£39,000

Nil

Nil

n/a

n/a

n/a

n/a

Prorated from 10 September 2015

Fee increases with effect from 1 July 2015 resulted from a review against the market prompted by our recruitment of  
Non-Executive Directors during the year, and is in accordance with our Remuneration Policy. The new base fee of £48,000 and 
committee fee of £6,000 are still at lower quartile for a FTSE250 company. In addition we only pay committee fees to the chair of 
a committee and not to all members.

Statement of shareholder voting
At the Annual General Meeting on 11 November 2014, the total number of shares in issue with voting rights (excluding treasury 
shares) was 201,975,254. The resolution to approve the Directors’ Remuneration Policy, the Annual Report on Implementation of 
the Remuneration Policy, and to approve the new Long Term Incentive Plan and Sharesave Plan received the following votes from 
shareholders:

Table 17 – Voting on remuneration related resolutions at the 2014 AGM

Resolution

Votes for

% of 
votes cast

Votes 
against 

% of 
votes cast

Approve Remuneration Policy

183,420,359

Approve Annual Remuneration Report

178,587,993

Approve Long Term Incentive Plan

183,338,514

Approve Sharesave Plan

185,690,202

98.7

96.0

98.6

99.9

2,463,626

1,417,179

2,557,628

260,189

1.3

0.8

1.4

0.1

Votes 
withheld

19,758

5,898,571

6,666

5,325

% withheld

0.0

3.2

0.0

0.0

Approved by the Board of Dunelm Group plc on 10 September 2015 and signed on its behalf by

Marion Sears
Chair of the Remuneration Committee
10 September 2015

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dunelm.com Stock code: DNLM                                           

 Letter from the Chair of the Nominations Committee

GOVERNANCE

Marion Sears Chair of the Nominations Committee

Going forward Dunelm’s Board will 
comprise a Chairman, three Executive 
Directors and five Non-Executive 
Directors, four of whom are deemed to 
be independent by length of tenure. 
We are therefore in compliance with 
governance best practice and, most 
importantly, the Board retains a strong 
mix of long-standing and new Directors 
as well as a blend of skills and a wide 
diversity of thought.

I hope you have the chance to meet 
some of the new Board members before 
long.

Yours sincerely,

Marion Sears
Chair of the Nominations Committee

10 September 2015

William Reeve was also appointed 
in June, as a NED. He has wide and 
varied plc and start-up experience, an 
entrepreneurial mind-set and deep 
digital experience which will contribute 
to our multi-channel thinking.

In July, following the year end, we 
announced the appointment of 
Keith Down as CFO. Keith will join in 
December and will bring a wealth of 
experience in financial management 
and retail. We were able to manage 
the timing of the search process to 
ensure that John was involved in Keith’s 
appointment.

In September, following the year end, 
we appointed Peter Ruis as an NED. 
Peter fits our model as a working CEO in 
retail and he knows both large and small 
companies as well as the homewares 
sector and fashion.

The process of considering and 
implementing Board succession has 
been complex. Will Adderley returns to 
the position of Deputy Chairman and 
Geoff Cooper, our Chairman of 11 years, 
and David Stead, our Chief Financial 
Officer of 12 years both chose to retire. 
Their support and endless patience over 
their departure dates meant we could 
do the right thing for the business and 
manage the arrival of the new Board 
members whom we wanted to attract. 
Geoff has been a model Chairman and 
we have all learned a lot from him. David 
has been a first class CFO who always 
kept the respect and confidence of the 
Board and his team alike. It is impossible 
to articulate the significance of both their 
contributions to Dunelm over the last 
decade as the business grew in market 
value by over five times.

Dear Shareholder,
As you know we have worked hard 
over a number of years to evolve 
the composition of the Board so 
that it remains refreshed and has the 
appropriate skills to support the next 
chapter of Dunelm’s growth. The 
changes announced during the year, 
and since the year end, represent the 
culmination of work over a considerable 
period of time to identify individuals 
who collectively will provide the next 
generation of strategic leadership that 
we need.

We have had a number of changes 
during the year but all of these have 
been thought about and planned by 
the whole Board over months or years 
and, with the consistency of the family 
presence and the longer tenures of 
Simon Emeny, Liz Doherty and me, we 
have stability. We are excited about the 
future and we are convinced that we 
have put together a Board which is every 
bit as collegiate, focused, determined 
and ambitious as the Board which has 
steered Dunelm since IPO.

During the year we were sorry to lose our 
NED Matt Davies when he took a new 
executive position. Matt was a strong 
proponent of culture and he made a 
significant contribution during his tenure.

In April, we announced the appointment 
of Andy Harrison, already a  
Non-Executive Director, as our new 
Chairman to succeed Geoff Cooper, 
with effect from 8 July. Andy has been 
an outstanding CEO of three public 
companies and he has a hard-to-find 
depth and breadth of consumer-focused 
experience.

In June, we announced the appointment 
of John Browett who joined on 1 July 
and who will become our CEO on 
1 January 2016. As part of our succession 
planning work we had got to know John 
some time ago and we were prepared 
to wait until he became available. John’s 
knowledge and experience of retail 
operations and of our markets mean 
that we approach our future strategic 
opportunities with confidence.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

71

 Nominations Committee Report

2014/15 SUMMARY
Principal Activities

 (cid:88) Geoff Cooper retired as Chairman after 11years
 (cid:88) Andy Harrison appointed to succeed Geoff Cooper as Chairman
 (cid:88) Will Adderley reappointed as Chief Executive in September 2014 to lead the Group in its new phase 

of growth, following the resignation of Nick Wharton

 (cid:88) John Browett appointed Chief Executive Designate, to succeed Will Adderley as Chief Executive 

Officer in January 2016

 (cid:88) CFO search resulted in appointment of Keith Down to succeed David Stead on his retirement in 

December 2015

 (cid:88) Matt Davies resigned
 (cid:88) William Reeve appointed as a Non-Executive Director
 (cid:88) Board evaluation by the incoming Chairman of the Board

Since the year end:
 (cid:88) Peter Ruis appointed as a Non-Executive Director

This report provides details of the role of the Nominations Committee and the work it has undertaken during the year.

Principal duties
The purpose of the Committee is to assist the Board by keeping the composition of the Board under review and conducting 
a rigorous and transparent process when new appointments to the Board are made. The full terms of reference for the 
Committee can be found on the Company’s website, www.dunelm.com.

While all Board appointment processes and succession discussions are led by the Nominations Committee, these are viewed 
as important whole-Board topics and no appointment has been or will be made to the Board without agreement of all 
Directors.

Committee Membership
The following Directors served on the Committee during the year:

Member

Marion Sears (Chair)

Geoff Cooper1

Simon Emeny

Will Adderley

Liz Doherty

Andy Harrison

William Reeve2

Matt Davies3

Period from:

18 January 2005

18 January 2005

25 June 2007

17 February 2011

1 May 2013

1 September 2014

1 July 2015

To:

To date

7 July 2015

To date

To date

To date

To date

To date

8 February 2011

8 January 2015

1.  Geoff Cooper resigned from the Committee on 7 July 2015, upon his retirement from the Board.

2.  William Reeve was appointed to the Board and the Committee on 1 July 2015.

3. 

 Matt Davies was a member of the Committee until 8 January 2015, when he resigned from the Board and the Committee due to a change in his  
executive role.

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dunelm.com Stock code: DNLM                                           

GOVERNANCE

The search process for Non-Executive Directors, and 
succession planning as part of this, was discussed by the whole 
Board at every Board meeting with an update paper provided 
by myself. In addition there were six formal Committee 
meetings held in the year and members’ attendance was 
as shown in the table below. I also act as Secretary to the 
Committee.

Member

Marion Sears (Chair)

Geoff Cooper1

Simon Emeny

Will Adderley

Liz Doherty

Andy Harrison1

William Reeve2

Matt Davies3

Meetings 
attended:

6

5

6

6

6

5

0

2

1. 

2. 

 No Director attended a meeting during which his or her own position 
was discussed. Hence Geoff Cooper and Andy Harrison were absent 
from the meeting held in respect of the Chairman succession.

 William Reeve was appointed to the Board and the Committee on 1 July 
2015. There were no committee meetings between that date and the 
year end.

3.  Matt Davies attended all meetings during his tenure.

Committee Activities in 2014/15
Board Succession Planning
For a number of years we have had a formal, long range plan 
for how Board membership should develop over the coming 
years. In the last financial year we have announced a number 
of changes to the Dunelm Board, most of which have been the 
culmination of careful planning and these are described below.

On at least an annual basis each Director’s intentions are 
discussed with regard to serving on the Board and their 
succession is considered in the context of the shape of the 
overall Board and the corporate governance guidance on 
Non-Executive Director tenure. This transparency amongst a 
small and collegiate Board allows for an open discussion about 
succession for each individual, both for short-term emergency 
purposes as well as longer-term plans.

As in previous years, we conducted an analysis of the balance 
of skills on the Board as a whole, taking account of the future 
needs of the business in the light of the refreshed growth 
strategy, the Board changes set out above, and the knowledge, 
experience, length of service and performance of the Directors. 
In accordance with our policy, we also had regard to the 
requirement to achieve a diversity of characters, backgrounds 
and experiences amongst Board members. As a result of these 
changes, we revised our succession plan and the programme 
of activities in place to deliver it.

Summary of Board changes in 2014-15
 (cid:88) September 2014: Will Adderley succeeded Nick Wharton 
as Chief Executive, to lead the Group into its new phase 
of growth, following a search process commenced by the 
Committee earlier in the year.

 (cid:88) January 2015: David Stead announced his intention to retire 

in the autumn of 2015.

 (cid:88) January 2015: Matt Davies resigned from the Board, 

following his appointment to an executive role with Tesco 
plc.

 (cid:88) April 2015: Geoff Cooper announced his intention to retire 

in July 2015, to be succeeded by Andy Harrison.

 (cid:88) July 2015: John Browett joined as Chief Executive 
Designate, and will succeed Will Adderley as Chief 
Executive from January 2016; Will Adderley to become 
Deputy Chairman from that date.

 (cid:88) July 2015: William Reeve joined the Board as a Non-

Executive Director.

 (cid:88) July 2015: Announced that Keith Down is to succeed David 

Stead as Chief Financial Officer in December 2015.

Further information is given below in relation to these changes.

Chairman Succession
Geoff Cooper served 11 years as Dunelm’s Chairman, and 
successfully led the Group through its flotation, and the five-
fold growth in market value of the business that has followed. 
As nine years’ service is a milestone for many corporate 
governance analysts, Geoff indicated his wish to retire from the 
Board once a successor had been identified. As Dunelm enters 
a new phase of growth, the Committee was clear that it should 
appoint an individual of a calibre, experience and strategic 
perspective at least equal to that of Geoff.

When Andy Harrison joined the Board last year, we were 
pleased to have found a person who clearly fits our 
requirements for a Non-Executive Director as follows:

 (cid:88) Relevant experience in retail or similar business, including 

multi-channel.

 (cid:88) Strategic vision

 (cid:88) Familiarity with the current challenges of operating 
management, including multi- site and international.

 (cid:88) Understanding of branding and marketing.

 (cid:88) Cultural fit.

Andy has provided thoughtful challenge and insight to Board 
and Committee discussions during the year. Following his 
decision to relinquish his executive role at Whitbread plc, 
thus reducing his other commitments, the Committee was 
unanimous in its decision to recommend that Andy be asked to 
Chair the Board from 8 July 2015.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

73

 Nominations Committee report CONTINUED

Matt Davies resigned in January when it was announced that 
he would be assuming an executive role at Tesco plc.

Following our review of skills and balance in February, we 
agreed that it would be desirable to appoint two additional 
Non-Executive Directors, in order to replace the skills brought 
to us by Matt, and to bring us new perspectives.

We were delighted to find William Reeve, who joined us on 
1 July 2015. William is a serial entrepreneur and investor with 
deep experience growing successful e-commerce businesses, 
such as LOVEFiLM.com which he co-founded, Graze.com, 
Paddy Power PLC, Secret Escapes, Zoopla and Hubbub.co.uk. 
William’s approach and experience will complement the other 
skills of our Board members. All Board members met with 
William and we were unanimous in our decision to appoint him 
as NED.

In addition to our networking described above we conducted 
a formal search to identify a current retail Chief Executive to 
replace Matt. As a result of that search we have been able to 
appoint as NED Peter Ruis, the Chief Executive of Jigsaw. In 
this search we used Zygos to review the retail market and a 
shortlist of three candidates (one of whom was female) was 
interviewed. The Board unanimously selected Peter for his 
retailing experience, his knowledge of the homewares sector 
and his understanding of the fashion sector and the behaviour 
of this customer segment. We believe that Peter will bring a 
valuable extra perspective to our strategic debate, and will fit 
well with the Dunelm culture and values.

Skills Balance and Directors’ Performance 
Evaluation
The Nominations Committee reviews Board composition and 
the balance of skills provided by the Directors in a whole Board 
session each year, in the light of the most recent strategy 
discussions. The last review was in February 2015.

Following the Chairman transition which took place at the 
end of the financial year, individual performance reviews of 
Directors will take place during the financial year. I will also lead 
a review of the Chairman’s performance during 2016.

Chief Executive and Chief Executive Designate
Will Adderley succeeded Nick Wharton as Chief Executive 
in September 2014. The background to this change and the 
process followed were described in last year’s report and 
financial statements.

It was the Board’s intention that Will Adderley’s appointment 
would be a permanent one; however, in early 2015 John 
Browett became available. As part of our succession planning 
work John was identified as a leading CEO candidate some 
time ago, in view of his strong combination of business 
leadership, outstanding retail skills across a breadth of sectors, 
and proven experience of applying technology in multi-channel 
operations. We agreed that John should be appointed as 
Chief Executive Designate in July 2015. Following an induction 
period he will succeed Will Adderley as Chief Executive on 1 
January 2016, and Will will again assume the role of Deputy 
Chairman, which he held between 2011 and 2014.

As we were not actively seeking a new Chief Executive, we 
did not engage in a full search process. However John was 
originally identified as a potential candidate through our 
relationship with an executive search firm Augmentum.

Chief Financial Officer
In January 2015, David Stead advised the Board that he 
intended to retire later in 2015, once a successor had been 
identified. David has been the Chief Financial Officer of 
Dunelm since September 2003, and has led the Finance 
team and (until recently) the IT and HR functions through the 
flotation of the Group and its subsequent growth.

We drew up a role and person specification, and engaged CT 
Partners to conduct a full market search. We also made the 
fact of David’s proposed retirement public in order to attract 
the widest potential pool of candidates. After a number of 
interviews, led by myself, Will Adderley and Liz Doherty (as 
Audit and Risk committee chair), we shortlisted two individuals 
(one male and one female), both of whom met all Board 
members and John Browett, our incoming Chief Executive. 
It was unanimously decided that Keith Down was the most 
suitable candidate for the role, and we are delighted that he 
has agreed to join Dunelm in December 2015.

NED Search
Throughout the year Committee members have continued 
to network with contacts and meet with a large number of 
potential candidates on an informal basis. To follow best 
practice we also advertised the role of NED on the specialist 
recruitment website, NuRole, in order to access applicants 
whom we did not know but who are searching for a new 
role. These activities enabled us to create a ‘pool’ of suitably 
qualified, interesting and available candidates from which to 
select new Non-Executive Directors.

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dunelm.com Stock code: DNLM                                           

GOVERNANCE

Diversity
In 2011 we set out the Board’s policy on diversity which we 
believe remains appropriate for Dunelm. It can be summarised 
as follows:

 (cid:88) Whilst confirming that our overriding concern is to ensure 
the Board comprises outstanding individuals who can 
lead the Group, we also believe the Group’s best interests 
are served by ensuring that these individuals represent a 
range of skills, experiences, backgrounds and perspectives, 
including gender.

 (cid:88) Accordingly, it is our policy that the Board should always be 

of mixed gender.

 (cid:88) Quotas are not appropriate as a target for female 

representation on company boards, since they are likely 
to lead to compromised decisions on Board membership, 
quality and size.

 (cid:88) We will seek to ensure that specific effort is made to bring 

forward female candidates for Board appointments.

 (cid:88) We will monitor the Group’s approach to people 

development to ensure that it continues to enable 
talented individuals, both male and female, to enjoy career 
progression within Dunelm.

Details of the gender balance within the Group are set out in 
the Corporate Social Responsibility report on page 13. The 
Committee is pleased that there is a good level of gender 
diversity at Board and senior management level (25% and 32% 
respectively).

Tenure and Re-Election Of Directors
In accordance with the UK Corporate Governance Code, all 
Directors will seek re-election at the 2015 AGM, and as now 
required by the Listing Rules the Non-Executives will be subject 
to an additional vote by shareholders independent of the 
Adderley family.

I have been a Board member since 2004, and so have served 
11 years on the Board, nine of these following the Company’s 
flotation in 2006. In accordance with best practice, from 2013 
my contract is renewed annually for a one year term, subject to 
earlier termination by notice and reappointment at the AGM. 
Simon Emeny is midway through a third term as Non-Executive 
Director which takes his tenure to 2016, and Liz Doherty and 
Andy Harrison and William Reeve all remain within their first 
term.

As stated above, there have been a number of changes to 
our Board in the last 12 months. As usual, we aim to balance 
continuity with regular refreshment of skill and experience.

This report was reviewed and signed on behalf of the Board on 
10 September 2015.

Marion Sears
Chair of the Nominations Committee

10 September 2015

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

75

 Directors’ Report

The Directors present their report together with the audited 
financial statements for the period ended 4 July 2015.

Where reference is made to other sections of the Annual 
Report and Financial Statements, these sections are 
incorporated into this report by reference.

Strategic Report
The Group’s Strategic Report is set out on pages 2 to 28. This 
contains an indication of likely future developments in the 
business of the Company and the Group.

Results and Dividends
The consolidated profit for the year after taxation was £96.1m 
(2014: 89.1m). The results are discussed in greater detail in the 
Chief Financial Officer’s review on pages 20 to 21.

A final dividend of 16.0 per share (2015: 15.0p) is proposed in 
respect of the period ended 4 July 2015 to add to an interim 
dividend of 5.5p per share paid on 10 April 2015 (2014: 5.0p). 
The final dividend will be paid on 27 November 2015 to 
shareholders on the register at 16 October 2015.

e.  not carry on (other than through their holding of securities 

of the Company) or have any financial interest (other 
than a financial interest in securities which are held for 
investment purposes only) in any person who carries on a 
business as a homewares retailer, to the extent that it would 
be inconsistent with or undermine any provisions of the 
Relationship Agreement; and

f.  only enter into, amend or terminate any transaction, 

agreement or relationship between themselves or any of 
their associates and any member of the Group with the 
approval of a majority of the independent Non-Executive 
Directors.

WA Capital Limited and Nadine Adderley, to whom Will 
Adderley has transferred shares by way of a gift, have 
subsequently become party to this agreement.

In July 2014, the Relationship Agreement was amended so as 
to comply with Listing Rule LR 9.2.2A(2)(a), which came into 
effect on 16 May 2014. The following additional undertakings 
were given by the parties:

Special Distribution
On 24 March 2015, 70.0p per Ordinary Share was returned to 
shareholders by way of a B/C Share Scheme.

 (cid:88) No action will be taken that would have the effect 

of preventing the Company from complying with its 
obligations under the Listing Rules; and

Shareholder and Voting Rights
All members who hold Ordinary Shares are entitled to attend 
and vote at the Annual General Meeting. On a show of hands 
at a general meeting every member present in person shall 
have one vote and on a poll, every member present in person 
or by proxy shall have one vote for every Ordinary Share held.

On 2 October 2006, Jean Adderley, Bill Adderley and Will 
Adderley (all shareholders) entered into a Relationship 
Agreement with the Company, pursuant to which each of Jean 
Adderley, Bill Adderley and Will Adderley undertook to the 
Company that, for so long as, individually or together, they are 
entitled to exercise, or to control the exercise of, 30% or more 
of the rights to vote at general meetings of the Company or 
they are able to control the appointment of Directors who are 
able to exercise a majority of votes at Board meetings of the 
Company, they will:

a.  conduct all transactions and relationships with any member 

of the Group on arm’s length terms and on a normal 
commercial basis;

b.  not take any action which precludes or inhibits any member 
of the Group from carrying on its business independently 
of Jean and Bill Adderley and their associates (as defined in 
the Listing Rules);

c.  not exercise any of their voting rights or other powers to 

procure any amendment to the Articles of Association of the 
Company which would be inconsistent with or undermine 
any of the provisions of the Relationship Agreement;

d.  abstain from voting on any resolution to which LR11.7.R(4) 
of the Listing Rules applies involving Jean Adderley, Bill 
Adderley or Will Adderley or any of their associates as the 
related party;

 (cid:88) No resolution will be proposed, or procured to be 

proposed, which is intended to, or appears to be intended 
to circumvent the proper application of the Listing Rules.

In addition, the Articles of Association of the Company provide 
that the election and re-election of independent Directors must 
be conducted in accordance with the election provisions set 
out in LR 9.2.2ER and LR 9.2.2FR. This means that the election 
or re-election of each independent Director at the Annual 
General Meeting will be subject to an additional separate 
resolution upon which parties controlling 30% or more of the 
voting shares of the Company are not eligible to vote.

The Company confirms that it has complied with its obligations 
under the Relationship Agreement during the financial period 
under review, and that so far as it is aware all other parties to 
that agreement have complied with it.

The Company confirms that there are no contracts of 
significance between any member of the Group and any of 
the parties to the Relationship Agreement, with the exception 
of Will Adderley’s service agreement as a Director of the 
Company, the terms of which are outlined in the Remuneration 
Report.

There are no restrictions on the transfer of Ordinary Shares 
in the Company other than certain restrictions imposed by 
laws and regulations (such as insider trading and marketing 
requirements relating to close periods) and requirements of 
the Listing Rules whereby Directors and certain employees of 
the Company require Board approval to deal in the Company’s 
securities.

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dunelm.com Stock code: DNLM                                           

GOVERNANCE

Change of Control
The Company is not party to any significant agreements which 
take effect, alter or terminate solely on a change of control of 
the Company following a takeover bid.

There are no agreements between the Company and its 
Directors or employees providing for additional compensation 
for loss of office or employment (whether through resignation, 
redundancy or otherwise) that occurs because of a takeover 
bid.

Share Capital and Treasury Shares
The Company has only one class of shares, Ordinary Shares of 
1p each.

The issued Ordinary Share capital of the Company has not 
changed during the period

At 4 July 2015, the Company held 357,158 Ordinary Shares in 
treasury (2014: 936,498).

During the period the Company did not purchase any ordinary 
shares into treasury. 579,340 shares were transferred to 
employees who exercised options under a share incentive 
scheme. Details of option exercises by Directors are set out in 
the Remuneration Report.

647 ordinary shares have been moved out of treasury since the 
period end to employees who exercised options under a share 
incentive scheme.

Substantial Shareholders
At 10 September 2015 the following had notified the Company 
of a disclosable interest in 3% or more of the nominal value of 
the Company’s Ordinary Shares:

Will Adderley

Bill Adderley

Ordinary
Shares

Percentage of
share capital

61,961,779

48,070,000

30.5

23.7

Will Adderley is also deemed to hold a legal interest in 
1,167,250 Ordinary Shares held by The Stoneygate Trust 
(formerly known as The Leicester Foundation) and 172,750 
Ordinary Shares held by the Paddocks Discretionary Trust, by 
virtue of the fact that he is a trustee of those trusts.

Directors
The Directors of the Company and their biographies are set 
out on pages 30 to 32. Details of changes to the Board during 
the period are set out in the Corporate Governance Report on 
page 35.

Greenhouse Gas Emissions
The Corporate Social Responsibility report on page 18 sets 
out the greenhouse gas emissions disclosures required by the 
Companies Act 2006 (Strategic Report and Directors’ Report) 
Regulations 2013.

Treasury and Risk Management
The Group’s approach to treasury and financial risk 
management is explained in the Principal Risks and 
Uncertainties section on page 28.

Going Concern
The Directors have made appropriate enquiries and formed a 
judgement at the time of approving the financial statements 
that there is a reasonable expectation that the Group has 
adequate resources to continue in operational existence for 
the foreseeable future. For this reason the Directors continue 
to adopt the going concern basis in preparing the financial 
statements.

Independent Auditors
In accordance with section 489 of the Companies Act 2006 
and the recommendation of the Audit and Risk Committee, 
a resolution is to be proposed at the AGM for the re-
appointment of PricewaterhouseCoopers LLP as auditors of  
the Group.

Disclaimer
This Directors’ Report and Business Review and the Financial 
Statements contain certain forward-looking statements with 
respect to the financial condition, results, operations and 
business of Dunelm Group plc. These statements and forecasts 
involve risk and uncertainty because they relate to events 
and depend upon circumstances that will occur in the future. 
There are a number of factors that could cause actual results 
or developments to differ materially from those expressed or 
implied by these forward-looking statements and forecasts. 
Nothing in this Directors’ Report and Business Review or in 
these Financial Statements should be construed as a profit 
forecast.

Annual General Meeting
The Annual General Meeting will be held at 9.30 am on 
Tuesday 24 November 2015 at Fuller’s The Parcel Yard, King’s 
Cross Station, London N1C 4AH. A formal notice of meeting, 
explanatory circular and a form of proxy will accompany this 
report and accounts.

This report was reviewed and signed on behalf of the Board on 
10 September 2015.

Powers of Directors
Specific powers of the Directors in relation to shares and 
the Company’s Articles of Association are referred to in the 
Corporate Governance report on page 39.

Dawn Durrant
Company Secretary
10 September 2015

Employee Information
Information relating to employees of the Group Is set out in the 
Corporate Social Responsibility report on page 13.

Share incentive schemes in which employees participate are 
described in the Remuneration Report on pages 52 to 54.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

77

 
 Statement of Directors’ Responsibilities

Disclosure of information to auditors
Each of the Directors, whose names and functions are listed in 
the Corporate Governance Report, confirm that, to the best of 
their knowledge:

 (cid:88) the Group financial statements, which have been prepared 
in accordance with IFRSs as adopted by the EU, give a true 
and fair view of the assets, liabilities, financial position and 
profit of the Group; and

 (cid:88) the strategy report contained includes a fair review of the 
development and performance of the business and the 
position of the Group, together with a description of the 
principal risks and uncertainties that it faces.

In the case of each Director in office at the date the Directors’ 
report is approved, it is confirmed that:

a.  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditors are unaware; 
and

b.  he/she has taken all the steps that he/she ought to have 

taken as a Director in order to make himself/herself aware 
of any relevant audit information and to establish that the 
Company’s auditors are aware of that information.

The Directors are responsible for preparing the Annual 
Report, the Directors’ Remuneration Report and the financial 
statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
have prepared the Group and Parent Company financial 
statements in accordance with International Financial Reporting 
Standards (IFRSs) as adopted by the European Union. Under 
company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and the Company 
and of the profit or loss of the Group for that period. In 
preparing these financial statements, the Directors are required 
to:

 (cid:88) select suitable accounting policies and then apply them 

consistently;

 (cid:88) make judgements and accounting estimates that are 

reasonable and prudent;

 (cid:88) state whether applicable IFRSs as adopted by the 

European Union have been followed, subject to any 
material departures disclosed and explained in the financial 
statements;

 (cid:88) prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time 
the financial position of the Company and the Group and 
enable them to ensure that the financial statements and the 
Directors’ Remuneration Report comply with the Companies 
Act 2006 and, as regards the Group financial statements, 
Article 4 of the IAS Regulation. They are also responsible for 
safeguarding the assets of the Company and the Group and 
hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity 
of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

The Directors consider that the annual report and accounts, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess 
the Company’s performance, business model and strategy.

78

dunelm.com Stock code: DNLM                                           

  Independent Auditors’ Report 
 Heading
  TO THE MEMBERS OF DUNELM GROUP PLC

FINANCIALS

 (cid:88) the Parent Company financial statements have been 

Audit scope

Report on the financial statements
Our opinion
In our opinion, Dunelm Group plc’s Group financial statements 
and Parent Company financial statements (the ‘financial 
statements’):

 (cid:88) give a true and fair view of the state of the Group’s and of 
the Parent Company’s affairs as at 4 July 2015 and of the 
Group’s profit and the Group’s and the Parent Company’s 
cash flows for the 53 weeks (the ‘period’) then ended;

 (cid:88) the Group financial statements have been properly 
prepared in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European 
Union;

properly prepared in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European 
Union and as applied in accordance with the provisions of 
the Companies Act 2006; and

 (cid:88) the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006 and, as 
regards the Group financial statements, Article 4 of the IAS 
Regulation.

What we have audited
The financial statements comprise:

 (cid:88) the consolidated and Parent Company statements of 

financial position as at 4 July 2015;

 (cid:88) the consolidated income statement and consolidated 

statement of comprehensive income for the period then 
ended;

 (cid:88) the consolidated and Parent Company statements of cash 

flows for the period then ended;

 (cid:88) the consolidated and Parent Company statements of 

changes in equity for the period then ended;

 (cid:88) the accounting policies; and

 (cid:88) the notes to the annual financial statements, which include 

other explanatory information.

Certain required disclosures have been presented elsewhere 
in the Annual Report and Accounts 2015 (the ‘Annual Report’), 
rather than in the notes to the annual financial statements. 
These are cross-referenced from the financial statements and 
are identified as audited.

The financial reporting framework that has been applied in the 
preparation of the financial statements is applicable law and 
IFRSs as adopted by the European Union and, as regards the 
Parent Company financial statements, as applied in accordance 
with the provisions of the Companies Act 2006.

Our audit approach
Overview

Materiality

Areas
of focus

 (cid:88) Overall Group materiality: £6.1m 
which represents 5% of profit 
before tax.

 (cid:88) The Group is structured with 

one segment that comprises a 
consolidation of four legal entities. 

 (cid:88) We conducted an audit of the 

complete financial information of 
these four legal entities, together 
with additional procedures 
performed, including over the 
Group consolidation.  

 (cid:88) Inventory provisions.

The scope of our audit and our areas of focus
We conducted our audit in accordance with International 
Standards on Auditing (UK and Ireland) (‘ISAs (UK & Ireland)’).

We designed our audit by determining materiality and 
assessing the risks of material misstatement in the financial 
statements. In particular, we looked at where the Directors 
made subjective judgements, for example in respect of 
significant accounting estimates that involved making 
assumptions and considering future events that are inherently 
uncertain. As in all of our audits we also addressed the risk of 
management override of internal controls, including evaluating 
whether there was evidence of bias by the Directors that 
represented a risk of material misstatement due to fraud. 

The risks of material misstatement that had the greatest effect 
on our audit, including the allocation of our resources and 
effort, are identified as ‘areas of focus’ in the table below. We 
have also set out how we tailored our audit to address these 
specific areas in order to provide an opinion on the financial 
statements as a whole, and any comments we make on the 
results of our procedures should be read in this context. This is 
not a complete list of all risks identified by our audit. 

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

79

  Independent Auditors’ Report 
  TO THE MEMBERS OF DUNELM GROUP PLC CONTINUED

Area of focus

How our audit addressed the area of focus

Inventory provisions
Refer to the Audit and Risk Committee Report on page 44 
and the critical accounting estimates and judgements in the 
Accounting Policies in the notes to the accounts on page 88. 

Inventory represents a significant asset on the Group’s balance 
sheet and is carried at the lower of cost and net realisable 
value (‘NRV’).

The NRV provision involves judgement in assessing slow 
moving or obsolete inventory. The Group accounting policy 
is based upon an analysis of the number of weeks’ cover of 
inventory (i.e. number of weeks sales held in inventory) based 
upon an average of the previous 26 weeks of sales. Provisions 
are recorded according to the number of weeks cover, type of 
inventory, certain classifications (such as whether inventory is a 
continuity line or discontinued) and management’s assessment 
of the expected realisable value for each category of inventory. 

Provisions for new inventory ranges, where historic data is 
limited, are recorded according to management’s expectations 
of discounting required to achieve sell-through. 

How we tailored the audit scope
We tailored the scope of our audit to ensure that we 
performed enough work to be able to give an opinion on 
the financial statements as a whole, taking into account the 
geographic structure of the Group, the accounting processes 
and controls, and the industry in which the Group operates. 

The Group is structured with one segment. The Group financial 
statements are a consolidation of four legal entities within 
this segment, comprising the Group’s operating business and 
centralised functions.

In establishing the overall approach to the Group audit, we 
identified two legal entities: Dunelm Soft Furnishings Limited 
and Dunelm Group plc, which, in our view, required an audit 
of their complete financial information due to their financial 
significance to the Group. 

In addition, we also conducted the statutory audits of the 
remaining two non-significant legal entities such that the audit 
work was complete prior to finalisation of the audit of the 
Group financial statements, thereby providing further evidence 
in support of our Group opinion.    

The audits of these four legal entities, together with the 
additional procedures performed at the Group level, including 
over the Group consolidation, gave us the evidence we 
needed for our opinion on the Group financial statements as a 
whole. 

Materiality
The scope of our audit was influenced by our application 
of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, 
helped us to determine the scope of our audit and the nature, 
timing and extent of our audit procedures and to evaluate the 
effect of misstatements, both individually and on the financial 
statements as a whole. 

We tested the inputs to the provision calculation, including 
the classification (for example continuity line or discontinued) 
of inventory to reports from the buying department, which 
is segregated from the finance department, and found them 
to be consistent. We also re-performed the weeks’ cover 
calculation, identifying no exceptions.

We challenged the expected realisable value of inventory 
by reference to the historic experience of selling inventory 
at below cost and management’s intended plans for future 
routes of clearance. We found that the provision rates were 
consistent with the evidence obtained, based on past activity, 
and appropriately applied.

Based on our professional judgement, we determined 
materiality for the financial statements as a whole as follows:

Overall Group 
materiality

How we 
determined it

Rationale for 
benchmark 
applied

£6.1m (2014: £5.8m).

5% of profit before tax.

We have applied this benchmark, a 
generally accepted auditing practice, as we 
believe this is the key measure used by the 
shareholders in evaluating the performance 
of the Group.  

We agreed with the Audit and Risk Committee that we would 
report to them misstatements identified during our audit 
above £0.05m as well as misstatements below that amount 
that, in our view, warranted reporting for qualitative reasons.

Going concern
Under the Listing Rules we are required to review the Directors’ 
statement, set out on page 77, in relation to going concern. 
We have nothing to report having performed our review.

As noted in the Directors’ statement, the Directors have 
concluded that it is appropriate to prepare the financial 
statements using the going concern basis of accounting. The 
going concern basis presumes that the Group and Parent 
Company have adequate resources to remain in operation, 
and that the Directors intend them to do so, for at least one 
year from the date the financial statements were signed. As 
part of our audit we have concluded that the Directors’ use of 
the going concern basis is appropriate.

However, because not all future events or conditions can be 
predicted, these statements are not a guarantee as to the 
Group’s and Parent Company’s ability to continue as a going 
concern.

80

dunelm.com Stock code: DNLM                                           

FINANCIALS

Directors’ remuneration
Directors’ remuneration report - Companies Act 2006 
opinion
In our opinion, the part of the Directors’ Remuneration Report 
to be audited has been properly prepared in accordance with 
the Companies Act 2006.

Other Companies Act 2006 reporting
Under the Companies Act 2006 we are required to report 
to you if, in our opinion, certain disclosures of Directors’ 
remuneration specified by law are not made. We have no 
exceptions to report arising from this responsibility.

Corporate governance statement
Under the Companies Act 2006 we are required to report 
to you if, in our opinion, a corporate governance statement 
has not been prepared by the Parent Company. We have no 
exceptions to report arising from this responsibility. 

Under the Listing Rules we are required to review the part 
of the Corporate Governance Statement relating to the 
Parent Company’s compliance with ten provisions of the UK 
Corporate Governance Code. We have nothing to report 
having performed our review. 

Responsibilities for the financial 
statements and the audit
Our responsibilities and those of the Directors
As explained more fully in the Statement of Directors’ 
Responsibilities, the Directors are responsible for the 
preparation of the financial statements and for being satisfied 
that they give a true and fair view.

Our responsibility is to audit and express an opinion on the 
financial statements in accordance with applicable law and 
ISAs (UK & Ireland). Those standards require us to comply with 
the Auditing Practices Board’s Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and 
only for the Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no 
other purpose. We do not, in giving these opinions, accept 
or assume responsibility for any other purpose or to any other 
person to whom this report is shown or into whose hands it 
may come save where expressly agreed by our prior consent 
in writing.

 Heading

Other required reporting
Consistency of other information
Companies Act 2006 opinions
In our opinion:

 (cid:88) the information given in the Strategic Report and the 
Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements; and

 (cid:88) the information given in the Corporate Governance 
Statement set out on pages 35 to 41 with respect to 
internal control and risk management systems and about 
share capital structures is consistent with the financial 
statements.

(cid:42)(cid:52)(cid:34)(cid:84)(cid:1)(cid:9)(cid:54)(cid:44)(cid:1)(cid:7)(cid:1)(cid:42)(cid:83)(cid:70)(cid:77)(cid:66)(cid:79)(cid:69)(cid:10)(cid:1)(cid:83)(cid:70)(cid:81)(cid:80)(cid:83)(cid:85)(cid:74)(cid:79)(cid:72)(cid:1)
Under ISAs (UK & Ireland) we are required to report to you if, in 
our opinion:

 (cid:88) Information in the Annual Report is:

 — materially inconsistent with the information in the 

audited financial statements; or

 — apparently materially incorrect based on, or materially 
inconsistent with, our knowledge of the Group and 
Parent Company acquired in the course of performing 
our audit; or

 — otherwise misleading.

We have no exceptions to report arising from this 
responsibility.

 (cid:88) the statement given by the Directors on page 78, in 

accordance with provision C.1.1 of the UK Corporate 
Governance Code (the ‘Code’), that they consider the 
Annual Report taken as a whole to be fair, balanced and 
understandable and provides the information necessary 
for members to assess the Group’s and Parent Company’s 
performance, business model and strategy is materially 
inconsistent with our knowledge of the Group and Parent 
Company acquired in the course of performing our 
audit. We have no exceptions to report arising from this 
responsibility.

 (cid:88) the section of the Annual Report on page 44, as required 
by provision C.3.8 of the Code, describing the work of 
the Audit and Risk Committee does not appropriately 
address matters communicated by us to the Audit and Risk 
Committee. We have no exceptions to report arising from 
this responsibility.

Adequacy of accounting records and 
information and explanations received
Under the Companies Act 2006 we are required to report to 
you if, in our opinion:

 (cid:88) we have not received all the information and explanations 

we require for our audit; or

 (cid:88) adequate accounting records have not been kept by the 

Parent Company, or returns adequate for our audit have not 
been received from branches not visited by us; or

 (cid:88) the Parent Company financial statements and the part of 

the Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns.

We have no exceptions to report arising from this 
responsibility.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

81

  Independent Auditors’ Report 
  TO THE MEMBERS OF DUNELM GROUP PLC CONTINUED

What an audit of financial statements involves
An audit involves obtaining evidence about the amounts 
and disclosures in the financial statements sufficient to give 
reasonable assurance that the financial statements are free 
from material misstatement, whether caused by fraud or error. 
This includes an assessment of: 

 (cid:88) whether the accounting policies are appropriate to the 

Group’s and the Parent Company’s circumstances and have 
been consistently applied and adequately disclosed; 

 (cid:88) the reasonableness of significant accounting estimates 

made by the Directors; and

 (cid:88) the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the 
Directors’ judgements against available evidence, forming 
our own judgements, and evaluating the disclosures in the 
financial statements.

We test and examine information, using sampling and other 
auditing techniques, to the extent we consider necessary to 
provide a reasonable basis for us to draw conclusions. We 
obtain audit evidence through testing the effectiveness of 
controls, substantive procedures or a combination of both. 

In addition, we read all the financial and non-financial 
information in the Annual Report to identify material 
inconsistencies with the audited financial statements and to 
identify any information that is apparently materially incorrect 
based on, or materially inconsistent with, the knowledge 
acquired by us in the course of performing the audit. If we 
become aware of any apparent material misstatements or 
inconsistencies we consider the implications for our report.

Mark Smith (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Birmingham
10 September 2015

82

dunelm.com Stock code: DNLM                                           

 Consolidated Income Statement
 Heading
  For the 53 weeks ended 4 July 2015

FINANCIALS

Revenue

Cost of sales

Gross profit

Operating costs

Operating profit

Financial income

Financial expenses

Profit before taxation

Taxation

Profit for the period attributable to owners of the parent

Earnings per Ordinary Share — basic

Earnings per Ordinary Share — diluted

2015
2015
53 weeks
53 wee
£’000

2014
52 weeks
£’000

Note 

1

3

2

5

5

6

8

8

835,805

730,152

(424,649)

(368,851)

411,156

361,301

(288,672)

(245,273)

122,484

116,028

811

(673)

436

(478)

122,622

115,986

(26,551)

(26,914)

96,071

89,072

47.5p

47.3p

44.0p

43.7p

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

83

 
 Consolidated Statement of Comprehensive Income
  For the 53 weeks ended 4 July 2015

FINANCIALS

28 June
2015
£’000 28 June
2015
£’000

Profit for the period

Other comprehensive income/(expense):

Items that may be subsequently reclassified to profit or loss:

Movement in fair value of cash flow hedges

Transfers of cash flow hedges to cost of sales

Deferred tax on hedging movements

2015
53 weeks
£’000

2014
52 weeks
£’000

96,071

89,072

905 

(3,286)

1,706

(522)

-—

668

Other comprehensive income/(expense) for the period, net of tax

2,089

(2,618)

Total comprehensive income for the period attributable to owners of the parent

98,160

86,454

84

dunelm.com Stock code: DNLM                                           

 Consolidated Statement of Financial Position
 Heading
  As at 4 July 2015

FINANCIALS

Non-current assets

Intangible assets

Property, plant and equipment

Deferred tax asset

Total non-current assets

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Liability for current tax

Derivative financial instruments

Total current liabilities

Non-current liabilities

Bank loans

Trade and other payables

Provisions for liabilities

Total non-current liabilities

Total liabilities

Net assets

Equity

Issued share capital

Share premium

Capital redemption reserve

Hedging reserve

Retained earnings

Total equity attributable to equity holders of the parent

Note

4 July
2015
£’000

28 June
2014
£’000

9

10

11

12

13

14

15

16

17

15

18

19

13,124

9,260

158,946

152,866

1,897

3,783

173,967

165,909

133,118

115,528

19,122

16,197

168,437

342,404

19,479

21,740

156,747

322,656

(88,102)

(12,495)

(308)

(72,586)

(13,461)

(2,898)

(100,905)

(88,945)

(91,000)

(42,376)

(3,055)

-

(40,544)

(3,430)

(136,431)

(43,974)

(237,336)

(132,919)

105,068

189,737

2,028

1,624

43,157

(230)

2,028

1,624

43,157

(2,319)

58,489

145,247

105,068

189,737

The financial statements on pages 83 to 107 were approved by the Board of Directors on 10 September 2015 and were signed on 
its behalf by:

Will Adderley 
Chief Executive

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

85

 
 
 
 
 Consolidated Statement of Cash Flows
  For the 53 weeks ended 4 July 2015

Profit before taxation

Adjustment for net financing costs

Operating profit

Depreciation and amortisation

Impairment losses on non-current assets

Loss on disposal of non-current assets

Operating cash flows before movements in working capital

(Increase) in inventories

Decrease/(increase) in receivables

Increase in payables

Net movement in working capital

Share-based payments expense

Foreign exchange gains

Interest received

Tax paid

Net cash generated from operating activities

Cash flows from investing activities

Proceeds on disposal of property, plant and equipment

Acquisition of property, plant and equipment

Acquisition of intangible assets

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of share capital

Proceeds from reissue of treasury shares

Purchase of treasury shares

Drawdowns on revolving credit facility

Repayments of revolving credit facility

Loan transaction costs

Interest paid

Ordinary dividends paid

Special distributions to shareholders

Net cash flows used in financing activities

Net decrease in cash and cash equivalents

Foreign exchange revaluations

Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

2015
53 weeks
£’000

2014
52 weeks
£’000

122,622

115,986

(138)

42

122,484

116,028

21,436

20,257

109

102

25

942

144,131

137,252

(17,590)

(22,588)

1,505

16,236

151

250

-

(1,160)

14,448

(9,300)

2,470

95

144,532

130,517

522

461

(26,859)

(27,144)

118,195

103,834

3

35

(25,362)

(20,760)

(5,884)

(7,303)

(31,243)

(28,028)

-

810

-

167,000

(76,000)

(1,295)

(148)

(41,458)

(141,727)

12

1,278

(15,404)

-

-

-

-

(33,411)

(50,708)

(92,818)

(98,233)

(5,866)

(22,427)

323

21,740

16,197

(573)

44,740

21,740

Note 

2

10

2

12

13

15

21

5

10

10

9

19

20

20

17

17

17

5

7

7

14

86

dunelm.com Stock code: DNLM                                           

 
 
 
 
 
 Consolidated Statement of Changes in Equity
 Heading
  For the 53 weeks ended 4 July 2015

FINANCIALS

As at 29 June 2013

Profit for the period

Movement in fair value of cash flow hedges

Deferred tax on hedging movements

Total comprehensive income for the period

Issue of share capital

Purchase of treasury shares

Issue of treasury shares

Share based payments

Deferred tax on share based payments

Current corporation tax on share options 
exercised

Ordinary dividends paid

Special distributions to shareholders

Total transactions with owners, recorded 
directly in equity

As at 28 June 2014

Profit for the period

Movement in fair value of cash flow hedges

Transfers to cost of sales

Deferred tax on hedging movements

Total comprehensive income for the period

Issue of treasury shares

Share based payments

Deferred tax on share based payments

Current corporation tax on share options 
exercised

Ordinary dividends paid

Special distributions to shareholders

Total transactions with owners, recorded 
directly in equity

Issued 
share
capital
£’000

Share 
premium
£’000

Capital
redemption
reserve
£’000

Note

Hedging 
reserve
£’000

Retained
earnings
£’000

Total
equity
£’000

2,028

1,612

43,157

299

150,598

197,694

16

11

19

20

20

21

11

6

7

7

16

16

11

20

21

11

6

7

7

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

12

-

-

-

-

-

-

-

12

-

-

-

-

-

-

-

-

-

-

-

-

-

-

89,072

89,072

(3,286)

668

-

-

(3,286)

668

(2,618)

89,072

86,454

-

-

-

-

-

-

-

-

-

-

12

(15,404)

(15,404)

1,278

2,470

286

1,278

2,470

286

1,066

1,066

(33,411)

(33,411)

(50,708)

(50,708)

(94,423)

(94,411)

2,028

1,624

43,157

(2,319)

145,247

189,737

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

905

1,706

(522)

96,071

96,071

-

-

-

905

1,706

(522)

2,089

96,071

98,160

-

-

-

-

-

-

-

810

250

(861)

810

250

(861)

157

157

(41,458)

(41,458)

(141,727)

(141,727)

(182,829)

(182,829)

As at 4 July 2015

2,028

1,624

43,157

(230)

58,489

105,068

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

87

 
 
 
 Accounting Policies

Basis of preparation
The Group financial statements consolidate those of Dunelm Group plc (‘the Company’) and its subsidiaries (together referred to 
as the ‘Group’). The Company financial statements on pages 108 to 116 present information about the Company as a separate 
entity and not about its Group.

The Group financial statements have been prepared and approved by the Directors in accordance with International Financial 
Reporting Standards (IFRS) and IFRS Interpretations Committee (IFRSIC) interpretations as adopted by the European Union and 
the Companies Act 2006 applicable to companies reporting under IFRS and these are presented on pages 83 to 107.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 
Group financial statements.

The annual financial statements are prepared under the historical cost convention except for financial assets and financial 
liabilities, which have been stated at fair value. The financial statements are prepared in pounds sterling, rounded to the nearest 
thousand.

Going concern
The Group has considerable financial resources together with long standing relationships with a number of key suppliers and an 
established reputation in the retail sector across the UK. As a consequence, the Directors believe that the Group is well placed 
to manage its business risks successfully. The Directors have a reasonable expectation that the Company and the Group have 
adequate resources to continue in operational existence for the foreseeable future. Accordingly, they continue to adopt the going 
concern basis in preparing the Annual Report and financial statements.

Further information regarding the Group’s business activities, together with the factors likely to affect its future development, 
performance and position is set out in the Strategic Report and Business Review on pages 2 to 28. The financial position of the 
Group, its cash flows, liquidity position and borrowing facilities are described in the Chief Financial Officer’s review on pages 20 to 
21. In addition note 16 to the financial statements includes the Group’s objectives, policies and processes for managing its capital; 
its financial risk management objectives; and its exposures to credit risk and liquidity risk.

Use of estimates and judgements
The presentation of the annual financial statements in conformity with IFRS as adopted by the EU requires the Directors to make 
judgements, estimates and assumptions that affect the application of policies and reported amounts of assets and liabilities, 
income and expenses. The estimates and associated assumptions are based on historical experience and various other factors 
that are believed to be reasonable under the circumstances. Actual results may differ from these estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised and in any future periods affected.

The key estimates and judgements used in the financial statements are as follows:

Inventory provisions
The Group provides against the carrying value of the inventories held where it is anticipated that net realisable value (NRV) will be 
below costs. NRV is calculated on the basis of current selling price and expected future price reductions. Future price reductions 
in turn are assumed to be in line with the Group’s standard approach to clearing discontinued and slow-moving inventory; and are 
applied to such proportion of inventory as deemed appropriate given the level of cover in relation to recent sales history, on a line 
by line basis.

Equity-settled share-based payments
Certain employees and Directors of the Group receive equity-settled remuneration in the form of equity-settled share-based 
payment transactions, whereby employees render services in exchange for shares or rights over shares. The cost of equity-settled 
transactions with employees is measured by reference to the fair value, determined using the Black-Scholes valuation model, at 
the date at which an option is granted. The inputs into the model for which estimate or judgement is used are volatility, dividend 
yield and risk free interest rate. Volatility is measured at the standard deviation of share returns based on the daily share price over 
a period of time prior to the grant date. The dividend yield used for each option is the prior year’s yield. This is calculated using 
the prior years’ dividends, excluding special dividends, divided by the year end closing share price. The five year UK gilts yield 
on the day of the grant is taken as the risk free interest rate. The cost of equity-settled transactions is recognised, together with a 
corresponding increase in equity, over the period in which the non-market vesting conditions are expected to be fulfilled, ending 
on the relevant vesting date. The cumulative expense recognised for equity-settled transactions at each reporting date until the 
vesting date is adjusted to reflect the Directors’ best available estimate of the number of equity instruments that will ultimately 
vest based upon non-market conditions.

It is not considered likely that any change in assumptions with respect to share-based payments would have a material impact on 
the financial statements.

88

dunelm.com Stock code: DNLM                                           

 Heading

FINANCIALS

Basis of consolidation
Subsidiaries
Subsidiaries are entities controlled by the Company. Control exists when the Company has the power, directly or indirectly, to 
govern the financial and operating policies of an entity so as to obtain benefits from its activities. In assessing control, potential 
voting rights that presently are exercisable or convertible are taken into account. The financial statements of subsidiaries are 
included in the consolidated financial statements from the date that control commences until the date that control ceases.

Transactions eliminated on consolidation
Intragroup balances, and any unrealised gains and losses or income and expenses arising from intragroup transactions, are 
eliminated in preparing the consolidated financial statements. Consistent accounting policies have been adopted across the 
Group.

Revenue
Revenue is generated from the sale of homewares through the Group’s stores and website, and small amounts of related services 
such as the Dunelm at home consultants. Revenue therefore represents the proceeds from sales of goods and related services, 
excluding sales between Group companies and is after deducting returns, discounts given and VAT. Revenue is recognised when 
risk and reward passes to the customer, which is at the point of sale with the exception of custom made products, where revenue 
is recognised at the point that the goods are collected, and gift vouchers, where revenue is recognised when the vouchers are 
redeemed.  Revenue is settled in cash at the point of sale. 

Foreign currencies
Transactions in foreign currencies are recorded at the prevailing rate at the date of the transaction. Monetary assets and liabilities 
denominated in foreign currency are translated at the rates ruling at the balance sheet date. Resulting exchange gains or losses 
are recognised in the income statement for the period.

Intangible assets
These comprise software development and implementation costs and trademarks and are stated at cost less accumulated 
amortisation (see below). Costs incurred in developing the Group’s own brands are expensed as incurred.

Separately acquired trademarks are shown at historical cost. Trademarks have a finite useful life and are carried at cost less 
accumulated amortisation. Amortisation is calculated using the straight-line method to allocate the cost of trademarks over their 
estimated useful lives.

Acquired computer software licences are capitalised on the basis of the costs incurred to acquire and bring to use the specific 
software. These costs are amortised over their estimated useful lives.

Costs associated with maintaining computer software programmes are recognised as an expense as incurred. Development costs 
that are directly attributable to the design and testing of identifiable and unique software products controlled by the Group are 
recognised as intangible assets when the following criteria are met:

 (cid:88) it is technically feasible to complete the software product so that it will be available for use;

 (cid:88) management intends to complete the software product and use or sell it;

 (cid:88) there is an ability to use or sell the software product;

 (cid:88) it can be demonstrated how the software product will generate probable future economic benefits;

 (cid:88) adequate technical, financial and other resources to complete the development and to use or sell the software product are 

available; and

 (cid:88) the expenditure attributable to the software product during its development can be reliably measured.

Other development expenditures that do not meet these criteria are recognised as an expense as incurred. Development costs 
previously recognised as an expense are not recognised as an asset in a subsequent period

Computer software development costs recognised as assets are amortised over their estimated useful lives.

Amortisation
Amortisation is charged to the income statement on a straight-line basis over the estimated useful life of the asset. These are as 
follows:

software development and licences 
trademarks 

3 years 
5 years

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

89

 Accounting Policies CONTINUED

Property, plant and equipment
Owned assets
Items of property, plant and equipment are stated at cost less accumulated depreciation (see below) and impairment losses. Cost 
includes the original purchased price of the asset and the costs attributable to bringing the asset to its working conditions for 
intended use.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of 
property, plant and equipment.

Depreciation
Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of an item of 
property, plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

computer equipment 
freehold buildings 
fixtures and fittings 
motor vehicles 
office equipment 
plant and machinery 
leasehold improvements 

3 years 
50 years 
4 years 
4 years 
5 years 
4 years 
over the period of the lease

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at the end of each reporting period.

An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is greater than its 
estimated recoverable amount.

Current assets
Trade and other receivables
Trade and other receivables are initially recognised at fair value and then carried at amortised cost net of impairment provisions.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is derived using the average cost method and includes 
costs incurred in bringing the inventories to their present location and condition. Net realisable value is the estimated selling price 
less cost to sell in the ordinary course of business. Provisions are made for obsolete, slow-moving or discontinued stock.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. In the consolidated balance sheet, bank overdrafts are 
shown within borrowings in current liabilities and as a component of cash and cash equivalents for the purpose of the statement 
of cash flows.

Bank borrowings and borrowing costs
Interest-bearing bank loans and overdrafts are recorded at their fair value. Transaction costs incurred are amortised over 48 
months.

Borrowings are classed as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at 
least 12 months from the balance sheet date.

Derivative financial instruments
Derivative financial instruments used are forward exchange contracts and are measured at fair value. The fair values are 
determined by reference to the market prices available from the market on which the instruments involved are traded.

Certain derivative financial instruments are designated as hedges in line with the Group’s treasury policy. Cash flow hedges are 
instruments that hedge exposure to variability in cash flows that is either attributable to a particular risk associated with a highly 
probable forecasted transaction.

For cash flow hedges that proportion of the gain or loss on the hedging instrument that is determined to be an effective hedge, 
as defined by IAS 39 ‘Financial Instruments: Recognition and Measurement’, is recognised in equity, directly in the hedge reserve 
with any ineffective portion recognised in the income statement. Such hedges are tested, both at inception to ensure they are 
expected to be effective and periodically throughout their duration to assess continuing effectiveness. The gains or losses that are 
recognised in equity are transferred to the income statement in the same period in which the hedge cash flows affect the income 
statement.

Any gains or losses arising from changes in fair value derivative financial instruments not designated as hedges are recognised in 
the income statement.

90

dunelm.com Stock code: DNLM                                           

 Heading

FINANCIALS

Impairment
The carrying amounts of the Group’s assets, other than inventories and deferred tax assets, are reviewed at each balance sheet 
date to determine whether there is any indication of impairment. If any such indication exists, the asset’s recoverable amount is 
estimated.

The recoverable amount is the greater of net selling price and value in use. In assessing value in use, the estimated future cash 
flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time-value 
of money and the risks specific to the asset. For an asset that does not generate largely independent cash inflows, the recoverable 
amount is determined for the cash-generating unit to which the asset belongs.

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds the recoverable 
amount. Impairment losses are recognised in the income statement.

Share capital
Where the Company purchases its own equity share capital (treasury shares) the consideration paid, including any directly 
attributable incremental costs is deducted from equity attributable to the Company’s equity holders until the shares are cancelled 
or reissued. Where such shares are subsequently sold or reissued, any consideration received net of any directly attributable 
incremental transactions costs and the related income tax effects, is included in equity attributable to the Company’s equity 
holders.

Provisions
A provision is recognised in the balance sheet when the Group has a current legal or constructive obligation as a result of a past 
event and it is probable that an outflow of economic benefits will be required to settle the obligation. A provision for onerous 
contracts, including property leases, is recognised when the expected benefit to be derived by the Group from a contract is lower 
than the unavoidable costs of meeting its obligations under the contract.

A dilapidations provision is recognised when there is an expectation of future obligations relating to the maintenance of leasehold 
properties arising from events such as lease renewals or terminations.

Expenses
Property leases
Lease incentives received are recognised in the income statement evenly over the full term of the lease.

Where leases for land and buildings provide for fixed rent review dates and amounts, the Group financial statements for such 
reviews by recognising, on a straight-line basis, the total implicit minimum lease payments over the non-cancellable period of the 
lease term.

Financing income/expense
Financing income/expense comprises interest payable on borrowings calculated using the effective interest rate method, interest 
receivable on funds invested and foreign exchange gains and losses.

Retirement benefits
The Group operates a defined contribution pension plan using a third-party provider. Obligations for the contributions to this plan 
are recognised as an expense in the income statement as incurred.

Share-based payment transactions
The Group operates a number of equity-settled, share-based compensation plans, under which the entity receives services from 
employees as consideration for equity instruments (options) of the Group. The fair value of the employee services received in 
exchange for the grant of the options is recognised as an expense. The total amount to be expensed is determined by reference 
to the fair value of the options granted:

 (cid:88) including any market performance conditions; (for example, an entity’s share price);

 (cid:88) excluding the impact of any service and non-market performance vesting conditions (for example, profitability, sales growth 

targets and remaining an employee of the entity over a specified time period); and

 (cid:88) including the impact of any non-vesting conditions (for example, the requirement for employees to save).

Non-market performance and service conditions are included in assumptions about the number of options that are expected 
to vest. The total expense is recognised over the vesting period, which is the period over which all of the specified vesting 
conditions are to be satisfied.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

91

 Accounting Policies CONTINUED

In addition, in some circumstances employees may provide services in advance of the grant date and therefore the grant date fair 
value is estimated for the purposes of recognising the expense during the period between service commencement period and 
grant date.

At the end of each reporting period, the Group revises its estimates of the number of options that are expected to vest based on 
the non-market vesting conditions. It recognises the impact of the revision to original estimates, if any, in the income statement, 
with a corresponding adjustment to equity.

When the options are exercised, the Company either issues new shares, or uses treasury shares purchased for this purpose. For 
issued new shares, the proceeds received net of any directly attributable transaction costs are credited to share capital (nominal 
value) and share premium.

The social security contributions payable in connection with the grant of the share options is considered an integral part of the 
grant itself, and the charge will be treated as a cash-settled transaction.

Dividends
Dividends are recognised as a liability in the period in which they are approved such that the Company is obligated to pay the 
dividend. Interim dividends are recorded when paid.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in the income statement except to 
the extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax represents the expected tax payable on the taxable income for the period, using tax rates enacted or substantively 
enacted at the balance sheet date, together with any adjustment to tax payable in respect of previous periods.

Deferred tax is provided using the balance sheet liability method, providing for temporary differences between the carrying 
amounts of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which 
the asset can be recognised. Deferred tax assets are reduced to the extent that it is no longer probable that the related tax 
benefit will be recognised.

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against 
current tax liabilities and when the deferred income taxes assets and liabilities relate to income taxes levied by the same taxation 
authority on either the taxable entity or different taxable entities where there is an intention to settle the balances on a net basis.

New standards and interpretations
There are no new standards, amendments to existing standards or interpretations which are effective for the first time during the 
period ended 4 July 2015 that have a material impact on the Group.

At the balance sheet date there are a number of new standards and amendments to existing standards in issue but not yet 
effective, including IFRS 15 ‘Revenue from contracts with customers’, which is effective for periods beginning on or after 1 January 
2018 and IFRS 9 ‘Financial Instruments’, which is effective for periods beginning on or after 1 January 2018. The Group has not 
early-adopted any of these new standards or amendments to existing standards.

The Group is currently assessing the impact of IFRS 9 and IFRS 15. There are no other new standards, amendments to existing 
standards or interpretations that are not yet effective that would be expected to have a material impact on the Group.

92

dunelm.com Stock code: DNLM                                           

 Notes to the Annual Financial Statements
 Heading
  For the 53 weeks ended 4 July 2015

FINANCIALS

1 Segmental reporting
The Group has one reportable segment, retail of homewares in the UK.

The Chief Operating Decision Maker is the Executive Board of Directors of Dunelm Group plc. Internal management reports are 
reviewed by them on a monthly basis. Performance of the segment is assessed based on a number of financial and non-financial 
KPIs as well as on profit before taxation.

Management believe that these measures are the most relevant in evaluating the performance of the segment and for making 
resource allocation decisions.

All material operations of the reportable segment are carried out in the UK. The Group’s revenue is driven by the consolidation of 
individual small value transactions and as a result Group revenue is not reliant on a major customer or group of customers.

2 Operating profit
Operating profit is stated after charging /(crediting) the following items:

Cost of inventories included in cost of sales

Amortisation of intangible assets

Depreciation of owned property, plant and equipment

Impairment losses on non-current assets

Operating lease rentals

Loss on disposal of property, plant and equipment and intangible assets

Net foreign exchange (gains)/losses

2015
53 weeks
£’000

2014
52 weeks
£’000

421,269

365,746

2,020

19,416

109

1,798

18,459

25

38,932

33,980

102

(323)

942

573

The cost of inventories stated above includes the benefit of a net reduction in the provision for obsolete inventory of £839,000.

The analysis of auditors’ remuneration is as follows:

Fees payable to the Company’s auditors for the audit of the Parent and consolidated annual  
financial statements

Fees payable to the Company’s auditors and their associates for other services to the Group

— audit of the Company’s subsidiaries pursuant to legislation

— other services (See Audit and Risk Committee Report on page 45 for further information)

3 Operating costs

Selling and distribution

Administrative expenses

Loss on disposal of property, plant and equipment and intangible assets

2015
53 weeks
£’000

2014
52 weeks
£’000

17

55

55

16

54

-

2015
53 weeks
£’000

2014
52 weeks*
£’000

262,594

221,910

25,976

102

22,421

942

288,672

245,273

* prior year comparatives have been aligned to the current year classification of reporting, with no significant impact on any classification of cost.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

93

 
 
 
 
 
 Notes to the Annual Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

4 Employee numbers and costs
The average monthly number of people employed by the Group (including Directors) was:

Selling

Distribution

Administration

2015
53 weeks
Number
 of heads

2015
53 weeks
Full-time
 equivalents

7,757

4,425

382

417

377

410

8,556

5,212

2014
52 weeks
Number
 of heads

2014
52 weeks
Full-time
 equivalents

7,558

307

305

8,170

4,258

302

299

4,859

The aggregate remuneration of all employees including Directors comprises:

Wages and salaries including bonuses and termination benefits*

Social security costs

Share-based payment expense (note 20)

Other pension costs

2015
53 weeks
£’000

2014
52 weeks
£’000

109,478

94,442

6,529

250

1,257

6,607

2,470

1,300

117,514

104,819

*  Includes a payment to N Wharton as compensation for loss of office as disclosed in the Remuneration Report on page 64.

Details of Directors’ remuneration, share options, long-term incentive schemes and pension entitlements are disclosed in the 
Remuneration Report on pages 48 to 70.

5 Financial income and expenses

Finance income

Interest on bank deposits

Foreign exchange gains (net)

Other Interest received

Finance expenses

Interest on bank borrowings and overdraft

Amortisation of issue costs of bank loans

Foreign exchange losses (net)

Net finance income/(expense)

2015
53 weeks
£’000

2014
52 weeks
£’000

507

301

3

811

(538)

(135)

-

(673)

138

425

-

11

436

-

-

(478)

(478)

(42)

94

dunelm.com Stock code: DNLM                                           

 
 
 
 
 
 
 
 
 Heading

6 Taxation

Current taxation

UK corporation tax charge for the period

Adjustments in respect of prior periods

Deferred taxation

Origination of temporary differences

Adjustments in respect of prior periods

Impact of change in tax rate

Total tax expense

The tax charge is reconciled with the standard rate of UK corporation tax as follows:

Profit before taxation

UK corporation tax at standard rate of 20.75% (2014: 22.5%)

Factors affecting the charge in the period:

  Non-deductible expenses

  Loss on disposal of non-qualifying assets

  Adjustments in respect of prior periods

  Effect of standard rate of corporation tax change

Tax charge

FINANCIALS

2015
53 weeks
£’000

2014
52 weeks
£’000

26,357

28,435

(309)

(152)

26,048

28,283

237

266

-

503

26,551

(1,386)

(463)

480

(1,369)

26,914

2015
53 weeks
£’000

2014
52 weeks
£’000

122,622

115,986

25,444

26,097

1,144

6

(43)

-

740

212

(615)

480

26,551

26,914

The taxation charge for the period as a percentage of profit before tax is 21.7% (2014: 23.2%).

Changes to the UK corporation tax rates were announced in the Chancellor’s Budget on 8 July 2015. These include reductions to 
the main rate to reduce the rate to 19% from 1 April 2017 and to 18% from 1 April 2020.

As the changes had not been substantively enacted at the balance sheet date their effects are not included in these financial 
statements. The overall effect of these changes, if they had applied to the deferred tax balance at the balance sheet date, would 
be to reduce the deferred tax asset by an additional £190k and increase the tax expense for the period by £117k.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

95

 
 
 
 
 
 Notes to the Annual Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

7 Dividends and special distributions to shareholders
The dividends set out in the table below relate to the 1p Ordinary Shares.

Special dividend for the period ended 29 June 2013

Final for the period ended 29 June 2013

Interim for the period ended 28 June 2014

Final for the period ended 28 June 2014

Interim for the period ended 4 July 2015

– paid 25.0p

– paid 11.5p

– paid 5.0p

– paid 15.0p

– paid 5.5p

2015
53 weeks
£’000

-

-

-

(30,322)

(11,136)

(41,458)

2014
52 weeks
£’000

(50,708)

(23,287)

(10,124)

-

-

(84,119)

The Directors are proposing a final dividend of 16p per Ordinary Share for the period ended 4 July 2015 which equates to 
£32.4m. The dividend will be paid on 27 November 2015 to shareholders on the register at the close of business on 16 October 
2015.

On 11 February 2015 the Company announced the return of capital to shareholders via a B/C share scheme. Accordingly:

 — On 10 March 2015 128,710,152 0.001 pence B shares were issued. A dividend of 70 pence per B share was declared on 

11 March 2015. Following the declaration of the B share dividend, the B shares automatically converted into deferred shares 
and were purchased by UBS and subsequently purchased from UBS by the Company, in each case for an aggregate sum of 
0.001 penny, and cancelled. 

 — On 10 March 2015 73,756,725 0.001 pence C shares were issued. The C shares were purchased by UBS on 11 March 2015 for 
70 pence per share. The C shares purchased by UBS were in turn purchased from UBS by the Company and then cancelled. 

8 Earnings per share
Basic earnings per share is calculated by dividing the profit for the period attributable to equity holders of the Company by the 
weighted average number of Ordinary Shares in issue during the period excluding ordinary shares purchased by the Company 
and held as treasury shares (note 20).

For diluted earnings per share, the weighted average number of Ordinary Shares in issue is adjusted to assume conversion of all 
dilutive potential Ordinary Shares. These represent share options granted to employees where the exercise price is less than the 
average market price of the Company’s Ordinary Shares during the period.

Weighted average numbers of shares:

Weighted average number of shares in issue during the period

Impact of share options

Number of shares for diluted earnings per share

Profit for the period

Earnings per Ordinary Share — basic

Earnings per Ordinary Share — diluted

53 weeks 
ended 4 July 
2015
’000

52 weeks 
ended 28 June 
2014
’000

202,217

202,554

982

1,474

203,199

204,028

53 weeks 
ended 4 July 
2015
£’000

52 weeks 
ended 28 June 
2014
£’000

96,071

47.5p

47.3p

89,072

44.0p

43.7p

96

dunelm.com Stock code: DNLM                                           

 
 
 
 Heading

9 Intangible assets

Cost

At 29 June 2013

Additions

Disposals

At 28 June 2014

Additions

At 4 July 2015

Accumulated amortisation

At 29 June 2013

Charge for the financial period

Disposals

At 28 June 2014

Charge for the financial period

At 4 July 2015

Net book value

At 29 June 2013

At 28 June 2014

At 4 July 2015

All additions were acquired and do not include any internal development costs.

All amortisation is included within operating costs in the income statement.

FINANCIALS

Total
£’000

14,091

7,303

(2,323)

19,071

5,884

24,955

9,829

1,798

(1,816)

9,811

2,020

Software
development
and licences
£’000

Rights to
Dorma
brand
£’000

5,040

-

-

5,040

-

5,040

4,954

85

-

5,039

1

9,051

7,303

(2,323)

14,031

5,884

19,915

4,875

1,713

(1,816)

4,772

2,019

6,791

4,176

9,259

13,124

5,040

11,831

86

1

-

4,262

9,260

13,124

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

97

 Notes to the Annual Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

10 Property, plant and equipment

Cost

At 29 June 2013

Additions

Disposals

At 28 June 2014

Additions

Disposals

At 4 July 2015

Accumulated depreciation

At 29 June 2013

Charge for the financial period

Disposals

Impairment

At 28 June 2014

Charge for the financial period

Disposals

Impairment

At 4 July 2015

Net book value

At 29 June 2013

At 28 June 2014

At 4 July 2015

Land and 
buildings
£’000

Leasehold 
improvements
£’000

Plant and
 machinery
£’000

Fixtures and 
fittings
£’000

79,801

209

-

80,010

4,252

92,588

10,465

(1,140)

101,913

11,826

-

(193)

2,860

799

(35)

3,624

377

-

57,783

9,287

(938)

66,132

9,255

(879)

Total
£’000

233,032

20,760

(2,113)

251,679

25,710

(1,072)

84,262

113,546

4,001

74,508

276,317

7,583

1,349

-

51

8,983

1,268

-

109

34,515

6,629

(740)

-

40,404

7,510

(123)

-

1,476

759

(25)

(10)

2,200

733

-

-

38,398

9,722

(878)

(16)

47,226

9,905

(844)

-

81,972

18,459

(1,643)

25

98,813

19,416

(967)

109

10,360

47,791

2,933

56,287

117,371

72,218

71,027

73,902

58,073

61,509

65,755

1,384

1,424

1,068

19,385

18,906

18,221

151,060

152,866

158,946

All depreciation expense and impairment charge has been included within operating costs in the income statement.

98

dunelm.com Stock code: DNLM                                           

 
 Heading

FINANCIALS

11 Deferred tax
Deferred tax is provided in full on temporary differences under the liability method using a taxation rate of 20% (2014: 20%).

Deferred taxation assets and liabilities are attributable to the following:

Property, plant and equipment

Share-based payments

Other temporary differences

Deferred tax to be recovered after more than 12 months

Deferred tax to be recovered within  
12 months

The movement in the net deferred tax balance is as follows:

Property, plant and equipment

Share-based payments

Other temporary differences

Property, plant and equipment

Share-based payments

Other temporary differences

12 Inventories

Goods for resale

Assets

2015
£’000

636

1,250

11

1,897

2014
£’000

421

2,704

658

3,783

Assets

2015
53 weeks
£’000

2014
52 weeks
£’000

1,329

1,585

568

1,897

2,198

3,783

Balance at 
29 June 2013
£’000

Recognised
 in income
£’000

Recognised
 in equity
£’000

Balance at 
28 June 2014
£’000

(603)

2,207

(144)

1,460

1,024

211

134

1,369

-

286

668

954

421

2,704

658

3,783

Balance at 
28 June 2014
£’000

Recognised 
in income
£’000

Recognised
 in equity
£’000

Balance at 
4 July 2015
£’000

421

2,704

658

3,783

215

(593)

(125)

(503)

-

(861)

(522)

(1,383)

636

1,250

11

1,897

2015
£’000

2014
£’000

133,118

115,528

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

99

 
 
 
 
 
 
 
 
 
 
 Notes to the Annual Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

13 Trade and other receivables

Trade receivables

Other receivables

Prepayments and accrued income

All trade receivables are due within one year from the end of the reporting period.

14 Cash and cash equivalents

Cash at bank and in hand

The Group deposits funds only with institutions that have a credit rating of ‘A’ and above.

15 Trade and other payables

Current

Trade payables

Accruals and deferred income

Taxation and social security

Other payables

Total current trade and other payables

Non-current

Accruals and deferred income

Total non-current trade and other payables

Total trade and other payables

2015
£’000

198

3,006

15,918

19,122

2014
£’000

950

3,626

14,903

19,479

2015
£’000

2014
£’000

16,197

21,740

2015
£’000

2014
£’000

51,715

26,960

9,320

107

88,102

42,376

42,376

39,817

21,229

11,075

465

72,586

40,544

40,544

130,478

113,130

The maturity analysis of non-current accruals and deferred income, asll of which relate to lease incentives, is as follow:

One to two years

Two to five years

After five years

2015
£’000

4,998

15,002

22,376

42,376

2014
£’000

4,424

13,644

22,476

40,544

100

dunelm.com Stock code: DNLM                                           

 
 
 
 
 
 
 Heading

FINANCIALS

16 Financial risk management
The Board of Directors has overall responsibility for the oversight of the Group’s risk management framework. A formal process for 
reviewing and managing risk in the business is in place.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations and arises principally from the Group’s deposits with banks and financial institutions as well as foreign 
exchange hedging agreements with its banking counterparties. The Group only deals with creditworthy counterparties and uses 
publicly available financial information to rate its counterparties.

Group policy is that surplus funds are placed on deposit with counterparties approved by the Board, with a minimum of ‘A’ credit 
rating. Credit limits with approved counterparties are limited to £25m for any individual party.

The Group’s maximum exposure to credit risk is represented by payments in advance of goods to overseas suppliers. At the 
period end these amounted to $6,057,000 (2014: $7,310,000).

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group’s approach to 
managing liquidity risk is to ensure, as far as possible, that it will always have sufficient liquidity to meet its liabilities when due, 
under both normal and extreme circumstances. The Group manages this risk by continuously monitoring cash flow forecasts. The 
Group’s available facilities can be found in note 17.

All of the Group’s derivative financial liabilities are due to settle within 24 months of the balance sheet date

Interest rate risk
The Group’s bank borrowings incur variable interest rate charges. The Directors do not consider that future changes in interest 
rates are likely to cause a material direct impact on profitability. 

Foreign currency risk
All of the Group’s revenues are in sterling. The majority of purchases are also in sterling, but some goods purchased direct from 
overseas suppliers are paid for in US dollars, accounting for just under 20% of stock purchases in the period ended 4 July 2015. 

The Group uses various means to cover its exposure to US dollars: holding US dollar cash balances; taking our forward contracts 
for the purchase of US dollars; and entering into forward rate contracts,

All the Group’s foreign exchange transactions are designed to satisfy US dollar denominated liabilities. The maximum level of 
hedging coverage which will be undertaken is 100% of anticipated expenditure on a three month horizon, stepping down to 75% 
on a nine to 12 month horizon. Coverage beyond 12 months is minimal.

The outstanding US dollar liabilities at the period end were $281,000 (2014: $150,000). 

During the period the Group entered into exchange rate swaps for $137.0m to sell sterling and buy US dollars. These swaps are 
accounted for as cash flow hedges. During the period the mark to market gain on foreign currency hedging instruments taken to 
equity was £0.9m (2014: £3.3m loss). At the balance sheet date the Group had 176 swap contracts outstanding with an aggregate 
maximum value of $134.0m.

In the event of a significant adverse movement in the US dollar exchange rate, the Group could seek to minimise the impact on 
profitability by changing the selling price of goods.

Sensitivity analysis
The Group’s principal foreign currency exposure is to the US dollar.

The Directors believe that an increase or decrease of 10% in the US dollar to sterling exchange rates would not have a material 
effect on the Consolidated Statement of Comprehensive Income.

The US dollar period end exchange rate applied in the above analysis is 1.5603 (2014: 1.7016). Strengthening and weakening of 
sterling may not produce symmetrical results depending on the proportion and nature of foreign exchange derivatives.

Fair values
The fair value of the Group’s financial assets and liabilities is not materially different from their carrying value. The fair value of 
foreign currency contracts are sums required by the counterparties to cancel the contracts at the end of the period.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

101

 Notes to the Annual Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

16 Financial risk management continued
Fair value hierarchy
Financial instruments carried at fair value are required to be measured by reference to the following levels:

 — Level 1: quoted prices in active markets for identical assets or liabilities;

 — Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (i.e. 

as prices) or indirectly (i.e. derived from prices); and

 — Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

All derivative financial instruments carried at fair value have been measured by a Level 2 valuation method, based on observable 
market data.

Gains on cash flow hedges during the period amounted to £2,080,000 (2014: loss £1,607,000).

Capital management
The Company considers equity plus debt as the capital.

The Board’s objective with respect to capital management is to ensure the Group continues as a going concern in order to 
optimise returns to shareholders. The Board’s policy is to retain a strong capital base so as to maintain investor, creditor and 
market confidence and to sustain future development. The Board regularly monitors the level of capital in the Group to ensure 
that this can be achieved.

From time to time the Group purchases its own shares on the market. The shares are intended to be used for issuing shares 
under the Group’s share option programmes. The Board has authorised a share purchase programme designed to ensure that all 
options expected to vest under share option schemes can be fulfilled out of treasury shares.

During the period, the Board reviewed its policy on capital structure and dividends. The original policy was established at the time 
of the flotation of the Company and in the Board’s opinion has ceased to reflect the scale of the business and its consistent track 
record of cash generation over many years. Accordingly, the Board determined that the Group will operate with a modest amount 
of leverage such that net debt should fall within the range of 0.25 to 0.75 times the last 12 months EBITDA. In order to fund the 
ongoing debt, the Group has entered into an arrangement with a syndicate of three major banks for the provision of a £150m 
revolving credit facility, expiring on 9 February 2020. The gearing ratio at 4 July 2015 was as follows:

Total borrowings (note 17)

Less: cash and cash equivalents (note 14)

Net debt/(cash)

Total equity

Total capital

Gearing ratio

Financial (liabilities)/assets
The carrying value of all financial assets and financial liabilities was equal to their fair value.

2015
£’000

91,000

(16,197)

74,803

105,068

179,871

42%

2014
£’000

-

(21,740)

(21,740)

189,737

167,997

n/a

Cash and cash equivalents

Trade receivables

Total financial assets

Trade payables

Bank borrowings

Forward exchange contracts – current

Total financial liabilities

Net financial assets/(liabilities) as at 4 July 2015

16,395

(142,715)

Other 
financial 
liabilities at 
amortised 
costs
£’000

Derivatives 
used for 
hedging
£’000

Loans and 
receivables
£’000

16,197

198

16,395

-

-

-

-

-

-

-

(51,715)

(91,000)

-

(142,715)

Total
£’000

16,197

198

16,395

(51,715)

(91,000)

(308)

(143,023)

(126,628)

-

-

-

-

-

(308)

(308)

(308)

102

dunelm.com Stock code: DNLM                                           

 
 
FINANCIALS

 Heading

16 Financial risk management continued

Cash and cash equivalents

Trade receivables

Total financial assets

Trade payables

Forward exchange contracts – current

Total financial liabilities

Loans and 
receivables
£’000

21,740

962

22,702

-

-

-

Net financial assets/(liabilities) as at 28 June 2014

22,702

The currency profile of the Group’s cash and cash equivalents is as follows:

Sterling

US dollar

Euro

Other
 financial 
liabilities at 
amortised 
costs
£’000

-

-

-

(39,817)

-

(39,817)

(39,817)

Derivatives 
used for 
hedging
£’000

-

-

-

-

(2,898)

(2,898)

(2,898)

Total
£’000

21,740

962

22,702

(39,817)

(2,898)

(42,715)

(20,013)

2015
£’000

2014
£’000

14,011

21,572

2,050

136

34

134

16,197

21,740

As at 4 July 2015, the analysis of trade receivables that were past due but not impaired is as follows:

28 June 2014

4 July 2015

Neither past 
due nor 
impaired
£’000

889

36

Total
£’000

962

198

Less than
 30 days
£’000

47

125

31-60 days
£’000

61-90 days
£’000

8

18

3

11

As at 4 July 2015, the analysis of trade payables that were past due is as follows:

28 June 2014

4 July 2015

17 Bank loans

Bank borrowings

Neither past 
due nor 
impaired
£’000

37,973

48,322

Total
£’000

39,817

51,715

Less than 
30 days
£’000

977

2,883

31-60 days
£’000

61-90 days
£’000

679

221

117

141

2015
£’000

91,000

More than 
90 days
£’000

15

8

More than 
90 days
£’000

71

148

2014
£’000

-

The Group has medium term bank revolving credit facilities of £150m (2014: £nil) committed until 11 February 2020. £91m of this 
facility was drawn down at 4 July 2015. The carrying amount of bank borrowings is equal to fair value.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

103

 
 
 
 
 
 
 Notes to the Annual Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

18 Provision for liabilities

Balance at
28 June 2014
£’000

Utilised in 
the period
£’000

Created in 
the period
£’000

Released in 
the period
£’000

Balance at
 4 July 2015
£’000

Property related

3,430

(468)

842

(749)

3,055

Property related provisions consist of costs associated with vacant property and dilapidations. Dilapidations are based on the 
Directors’ best estimate of the Group’s future liabilities.

19 Share capital

In issue at the start of the period

Issued during the period in respect of share option schemes

202,833,931

-

-

-

-

-

202,830,188

3,743

Number of 
Ordinary 
Shares 
of 1p each
2015

Number of 
B Shares 
of 0.001p 
each
2015

Number of 
C Shares 
of 0.001p 
each
2015

Number of 
Ordinary 
Shares 
of 1p each
2014

B/C share issued via bonus issue

B shares cancelled in the year

C shares redeemed in the year

In issue at the end of the period

-

-

202,833,931

- 128,710,152

73,756,725

(128,710,152)

-

-

-

-

(73,756,725)

-

-

-

202,833,931

Proceeds received in relation to shares issued during the period were £nil (2014: £12,000).

Ordinary shares of 1p each:

Authorised

Allotted, called up and fully paid

20 Treasury shares

2015
Number of 
shares

2015
£’000

2014
Number of 
shares

500,000,000

5,000

500,000,000

202,833,931

2,028

-

2015
Number of 
shares

2015
£’000

2014
Number of 
shares

Outstanding at the beginning of the period

(936,498)

(8,623)

-

2014
£’000

5,000

2,028

2014
£’000

-

Purchased during the period

-

-

(1,706,154)

(15,404)

Reissued during the period in respect of share option schemes

579,340

5,335

769,656

Outstanding at the end of the period

(357,158)

(3,288)

(936,498)

6,781

(8,623)

The Group acquired none of its own shares through purchases on the London Stock Exchange during the year (2014: 1,706,154). 
Treasury 2014 shares are held by the Group for the purpose of delivery to employees under employee share schemes. In 2014, 
the total amount, including fees, paid to acquire shares was £15,404,000 and the consideration was deducted from retained 
earnings within shareholders equity.

The Group reissued 579,340 (2014: 769,656) treasury shares during the period for a total value of £5,335,000 (2014: £6,781,000). 

Proceeds from the issue of treasury shares included in the consolidated statement of cash flows of £810,000 (2014: £1,278,000) is 
the amount employees contributed.

The Group has the right to reissue the remaining treasury shares at a later date.

104

dunelm.com Stock code: DNLM                                           

 
 
 
 
FINANCIALS

 Heading

21 Share-based payments
As at 4 July 2015, the Group operated three share award plans:

a) Dunelm Group Share Option Plan (‘GSOP’)

b) Dunelm Group Savings Related Share Option Plan (‘Sharesave’)

c) Long-Term Incentive Plan (‘LTIP’)

There were 3,692 exercisable options in total under these schemes as at 4 July 2015 (2014: 2,844).

On 30 June 2015, all non-exercisable share options were modified in order to protect option holders from the possible dilution to 
the value of their options following the return of capital to shareholders made in March 2015. HMRC guidance requires that any 
adjustment made to approved options results in

 — the total market value of shares subject to option immediately prior to and immediately after the adjustment being 

substantially the same; and

 — the exercise price payable under the option immediately prior to and immediately after the adjustment being substantially the 

same.

This was done by increasing the number of shares by 6.79% and decreasing the exercise price per share by 6.36%.The same 
methodology was applied to all option schemes, including LTIP. This amendment had no impact on the share based payment 
charge for the year.

The fair value of options granted during the period was determined using the Black-Scholes valuation model. Full disclosures 
have not been given based on the immateriality of the figures.

a) Dunelm Group Share Option Plan
The GSOP was established in December 2003. Options have a vesting period of three years from date of grant and a maximum 
life of ten years. All grants have an exercise price equal to market price at date of grant. These grants are dependent on the level 
of growth in the Group’s EPS relative to RPI as well as continuing employment with the Group.

The number and weighted average exercise price of options under the GSOP at 4 July 2015 were as follows:

Outstanding at beginning of the period

Granted during the period

Adjusted during the period

Exercised during the period

Lapsed during the period

Outstanding at end of the period

Weighted 
average 
exercise price
2015

Number of 
shares under 
option
2015

Weighted 
average 
exercise price
2014

Number of 
shares under 
option
2014

814.6p

139,900

-

-

766.9p

7,741

-

795.6p

815.6p

-

(25,860)

121,781

497.3p

876.5p

-

420.0p

741.2p

814.6p

153,565

115,377

-

(100,000)

(29,042)

139,900

b) Dunelm Group Savings Related Share Option Plan
The Sharesave scheme was established in 2006 and is open to all staff with eligible length of service. Grants are made under the 
scheme annually. Options may be exercised under the scheme within six months of the completion of each three year savings 
contract. There is provision for early exercise in certain circumstances such as death, disability, redundancy and retirement.

The number and weighted average exercise price of options outstanding under the Sharesave at 4 July 2015 were as follows:

Outstanding at beginning of the period

Granted during the period

Adjusted during the period

Exercised during the period

Lapsed during the period

Outstanding at end of the period

Weighted 
average 
exercise price
2015

Number of 
shares under 
option
2015

Weighted 
average 
exercise price
2014

Number of 
shares under 
option
2014

551.0p

653.0p

601.1p

363.1p

639.6p

638.8p

757,663

523,706

61,027

(223,043)

(157,633)

961,720

413.0p

702.0p

-

337.1p

510.0p

551.0p

778,585

322,740

-

(258,175)

(85,487)

757,663

The weighted average share price at the time of exercise during the year was 893.9p.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

105

 
 
 Notes to the Annual Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

21 Share-based payments continued
c) Long-Term Incentive Plan
The LTIP was approved by the Board in 2006 enabling the Group to award shares to particular individuals, normally in the form 
of nominal cost options. The LTIP is administered by the Remuneration Committee. One grant was made in the period, to the 
Executive Directors and senior management. These grants are exercisable in November 2017, dependent on the level of growth 
in Group EPS relative to RPI, as well as continuing employment. The maximum life of options under the LTIP is ten years from the 
date of grant. Full details of this plan are included in the Remuneration Report on pages 52 to 53.

The number and weighted average exercise price of options under the LTIP at 4 July 2015 are as follows:

Outstanding at beginning of the period

Granted during the period

Adjusted during the period

Exercised during the period

Lapsed during the period

Outstanding at end of the period

Weighted 
average 
exercise price
2015

Number of 
shares under 
option
2015

Weighted 
average 
exercise price
2014

Number of 
shares under 
option
2014

-

-

-

-

-

-

1,199,332

304,522

44,948

(356,297)

(483,422)

709,083

-

-

-

-

-

-

1,384,186

252,953

-

(415,224)

(22,583)

1,199,332

The weighted average share price at the time of exercise was 851.9p.

d) Impact on income statement
The total (income)/expense recognised in the income statement arising from share-based payments is as follows:

GSOP

Sharesave

LTIP

2015
£’000

50

520

(320)

250

2014
£’000

96

488

1,886

2,470

22 Commitments
As at 4 July 2015 the Group had entered into capital contracts for new stores amounting to £4.4m (2014: £2.5m). 

The future minimum lease payments under non-cancellable operating leases were as follows:

Within one year

In the second to fifth year inclusive

After five years

2015
Motor 
vehicles
£’000

959

1,535

-

2,494

2015
Land and 
buildings
£’000

38,526

148,272

161,529

348,327

2015
Plant and 
machinery
£’000

1,029

2,701

435

4,165

2014
Motor 
vehicles
£’000

769

1,439

-

2,208

2014
Land and 
buildings
£’000

37,643

140,422

173,495

351,560

2014
Plant and 
machinery
£’000

1,014

3,181

720

4,915

The Group has 140 operating leases in respect of properties. These leases run for periods of up to 20 years, with an option to 
renew leases on expiry. Lease payments are typically reviewed every five years.

The Group also leases a number of vehicles, shop fittings and items of computer hardware under operating leases. These vary in 
length.

23 Contingent liabilities
The Group had no contingent liabilities at either period end date.

106

dunelm.com Stock code: DNLM                                           

 
 
 
 
 
 
 
 Heading

FINANCIALS

24 Related parties
Identity of related parties
The Group has related party relationships with its subsidiaries and with its Directors. Transactions between the Company and its 
subsidiaries, which are related parties, have been eliminated on consolidation for the Group. A list of subsidiaries can be found in 
note 4 to the Parent Company financial statements.

(cid:44)(cid:70)(cid:90)(cid:1)(cid:78)(cid:66)(cid:79)(cid:66)(cid:72)(cid:70)(cid:78)(cid:70)(cid:79)(cid:85)(cid:1)(cid:81)(cid:70)(cid:83)(cid:84)(cid:80)(cid:79)(cid:79)(cid:70)(cid:77)
The key management personnel of the Group comprise members of the Board of Directors and the Executive Board.

Directors of the Company and their close relatives control 55.4% (2014: 55.7%) of the voting shares of the Company.

Disclosures relating to remuneration of Directors are set out in the Remuneration Report on pages 48 to 70. The remuneration of 
the key management personnel is set out below:

Short-term employee benefits

Post-employment benefits

Share-based payments

2015
£’000

3,243

288

265

3,796

2014
£’000

3,294

88

1,305

4,687

From time to time Directors of the Group, or their related entities, may purchase goods from the Group. These purchases are on 
the same terms and conditions as those entered into by other Group employees and values involved are trivial.

25 Ultimate controlling party
The Directors consider that the Adderley family is the ultimate controlling party of Dunelm Group plc by virtue of their combined 
shareholding.

26 Subsequent events
There are no reportable subsequent events for Dunelm Group plc.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

107

 
 
 Parent Company Statement of Financial Position
  As at 4 July 2015

Non-current assets

Investment in subsidiaries

Deferred tax asset

Total non-current assets

Current assets

Trade and other receivables

Current tax asset

Total current assets

Total assets

Current liabilities

Trade and other payables

Current tax liability

Total current liabilities

Total liabilities

Net assets

Equity

Issued capital

Share premium

Non-distributable reserves

Capital redemption reserve

Retained earnings

Total equity attributable to equity holders of the Parent

Note

4

5

6

4 July
2015
£’000

51,175

273

51,448

2,951

199

3,150

54,598

28 June
2014
£’000

49,899

1,553

51,452

149,314

-

149,314

200,766

7

(1,058)

-

(1,058)

(1,531)

(190)

(1,721)

(1,058)

(1,721)

53,540

199,045

10

2,028

1,624

6,020

2,028

1,624

4,347

43,157

43,157

711

147,889

53,540

199,045

The financial statements on pages 108 to 116 were approved by the Board of Directors on 10 September 2015 and were signed 
on its behalf by:

David Stead 
Director

Company number 4708277

 Parent Company Statement of Cash Flows
  For the 53 weeks ended 4 July 2015

There were no cash movements during the year for the Company as any cash transactions were executed by other members 
of the Dunelm Group plc Group on behalf of the Company. As a result no statement of cash flows has been presented in these 
financial statements.

108

dunelm.com Stock code: DNLM                                           

 
 
 
 
 Parent Company Statement of Changes in Equity
 Heading
  For the 53 weeks ended 4 July 2015

FINANCIALS

Note

Issued
 share 
capital
£’000

2,028

Share 
premium
£’000

Capital 
redemption 
reserve
£’000

Non-
distributable 
reserve
£’000

Retained 
earnings
£’000

Total 
equity
£’000

1,612

43,157

3,311

143,845

193,953

As at 29 June 2013

Profit for the period

Total comprehensive income  
for the period

Issue of share capital

Purchase of treasury shares

Issue of treasury shares

Share-based payments

Deferred tax on share-based payments

Current corporation tax on share 
options exercised

Dividends

Total transactions with owners, 
recorded directly in equity

As at 28 June 2014

Profit for the period

Total comprehensive income  
for the period

Purchase of treasury shares

Share-based payments

Deferred tax on share-based payments

Current corporation tax on share 
options exercised

Ordinary dividends paid

Special distributions to shareholders

Total transactions with owners, 
recorded directly in equity

-

-

-

-

-

-

-

-

-

-

-

-

12

-

-

-

-

-

-

12

-

-

-

-

-

-

-

-

-

-

2,028

1,624

43,157

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

10

11

11

12

5

3

11

12

5

3

-

-

-

-

-

1,036

-

-

-

1,036

4,347

-

-

-

1,673

-

-

-

-

100,369

100,369

100,369

100,369

-

12

(15,404)

(15,404)

1,278

1,434

330

1,278

2,470

330

156

156

(84,119)

(84,119)

(96,325)

(95,277)

147,889

199,045

37,145

37,145

37,145

37,145

810

(1,290)

(757)

810

383

(757)

99

99

(41,458)

(41,458)

(141,727)

(141,727)

1,673

6,020

(184,323)

(182,650)

711

53,540

As at 4 July 2015

2,028

1,624

43,157

The non-distributable reserve’s purpose is to reflect movements in share-based payments in respect of awards given by the Parent 
Company to employees of subsidiaries.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

109

 
 
 Parent Company Accounting Policies

Basis of preparation
The Company financial statements have been prepared and approved by the Directors in accordance with International Financial 
Reporting Standards as adopted by the EU (‘Adopted IFRSs’) and as applied in accordance with the provisions of the Companies 
Act 2006.

The financial statements of the Company are prepared under the historical cost convention, in accordance with the Companies 
Act 2006, applicable accounting standards and specifically in accordance with the accounting policies set out below.

After making enquiries, the Directors have a reasonable expectation that the Company has adequate resources to continue in 
operational existence for the foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing the 
financial statements.

Investments
Investments in subsidiary undertakings are stated at the adjusted cost of the investment. IFRS 2 requires the Parent Company to 
recognise an increase in the cost of its investment in a subsidiary which has issued share options in the Parent Company’s shares 
to its employees.

Current assets
Trade and other receivables
Trade and other receivables are initially recognised at fair value and then carried at amortised cost net of impairment provisions.

Share capital
Where the Company purchases its own equity share capital (treasury shares) the consideration paid, including any directly 
attributable incremental costs is deducted from equity attributable to the Company’s equity holders until the shares are cancelled 
or reissued. Where such shares are subsequently sold or reissued, any consideration received net of any directly attributable 
incremental transaction costs and the related income tax effects, is included in equity attributable to the Company’s equity 
holders.

Share-based payments
The Company operates one equity-settled, share-based compensation plan, under which the entity receives services from 
employees as consideration for equity instruments (options) of the Company. The fair value of the employee services received in 
exchange for the grant of the options is recognised as an expense. The total amount to be expensed is determined by reference 
to the fair value of the options granted:

 — including any market performance conditions; (for example, an entity’s share price);

 — excluding the impact of any service and non-market performance vesting conditions (for example, profitability, sales growth 

targets and remaining an employee of the entity over a specified time period); and

 — including the impact of any non-vesting conditions (for example, the requirement for employees to save).

Non-market performance and service conditions are included in assumptions about the number of options that are expected 
to vest. The total expense is recognised over the vesting period, which is the period over which all of the specified vesting 
conditions are to be satisfied.

In addition, in some circumstances employees may provide services in advance of the grant date and therefore the grant date fair 
value is estimated for the purposes of recognising the expense during the period between service commencement period and 
grant date.

At the end of each reporting period, the Group revises its estimates of the number of options that are expected to vest based on 
the non-market vesting conditions. It recognises the impact of the revision to original estimates, if any, in the income statement, 
with a corresponding adjustment to equity.

When the options are exercised, the Company either issues new shares, or uses treasury shares purchased for this purpose. For 
issued new shares, the proceeds received net of any directly attributable transaction costs are credited to share capital (nominal 
value) and share premium.

The social security contributions payable in connection with the grant of the share options is considered an integral part of the 
grant itself, and the charge will be treated as a cash-settled transaction.

110

dunelm.com Stock code: DNLM                                           

 Heading

FINANCIALS

Dividends
Dividends are recognised as a liability in the period in which they are approved such that the Company is obligated to pay 
the dividend.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in the income statement except to 
the extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax represents the expected tax payable on the taxable income for the period, using tax rates enacted or substantively 
enacted at the balance sheet date, together with any adjustment to tax payable in respect of previous periods.

Deferred tax is provided using the balance sheet liability method, providing for temporary differences between the carrying 
amounts of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which 
the asset can be recognised. Deferred tax assets are reduced to the extent that it is no longer probable that the related tax 
benefit will be recognised.

New standards and interpretations
There are no new standards, amendments to existing standards or interpretations which are effective for the first time during the 
period ended 4 July 2015 that have a material impact on the Company.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

111

 Notes to the Parent Company Financial Statements
  For the 53 weeks ended 4 July 2015

1 Income statement
The Company made a profit after tax of £37,145,000 (2014: £100,369,000). The Directors have taken advantage of the exemption 
available under section 408 Companies Act 2006 and have not presented an income statement for the Company alone.

The Company is not required to give details of the fees paid to its auditors in accordance with the Companies (Disclosure of 
Auditor Remuneration) Regulations 2005.

2 Employee costs
The Company has no employees other than the two Executive Directors and the non-Executive Directors. Full details of the 
Directors’ remuneration and interests are set out in the Remuneration Report on pages 48 to 70. Share-based payments details 
are given in note 12 on page 116.

3 Dividends and special distributions to shareholders
The dividends set out in the table below relate to the 1p Ordinary Shares.

Special dividend for the period ended 29 June 2013

Final for the period ended 29 June 2013

Interim for the period ended 28 June 2014

Final for the period ended 28 June 2014

Interim for the period ended 4 July 2015

– paid 25.0p

– paid 11.5p

– paid 5.0p

– paid 15.0p

– paid 5.5p

2015
53 weeks
£’000

-

-

-

(30,322)

(11,136)

(41,458)

2014
52 weeks
£’000

(50,708)

(23,287)

(10,124)

-

-

(84,119)

The Directors are proposing a final dividend of 16p per Ordinary Share for the period ended 4 July 2015 which equates to 
£32.4m. The dividend will be paid on 18 December 2015 to shareholders on the register at the close of business on 27 November 
2015. 

On 11 February 2015 the Company announced the return of capital to shareholders via a B/C share scheme. Accordingly:

 — On 10 March 2015 128,710,152 B shares were issued. A dividend of 70 pence per B share was declared on 11 March 2015. 
Following the declaration of the B share dividend, the B shares automatically converted into deferred shares and were 
purchased by UBS and subsequently purchased from UBS by the Company, in each case for an aggregate sum of 0.001 penny, 
and cancelled.

 — On 10 March 2015 73,756,725 C shares were issued. The C shares were purchased by UBS on 11 March 2015 for 70 pence per 

share. The C shares purchased by UBS were in turn purchased from UBS by the Company and then cancelled.

112

dunelm.com Stock code: DNLM                                           

 
 Heading

4 Investment in subsidiaries
Shares in subsidiary undertakings:

As at 29 June 2013

Share-based payments

As at 28 June 2014 

Share-based payments

As at 4 July 2015

The following were subsidiaries as at 4 July 2015:

Subsidiary

Dunelm (Soft Furnishings) Limited

Dunelm Estates Limited

Dunelm Limited

Zoncolan Limited*

* Share Capital held by subsidising undertakings

FINANCIALS

£’000

48,466

1,433

49,899

1,276

51,175

Nature of 
business

Retailer of soft furnishings

Property holding company

Dormant

Property holding company

Proportion 
of ordinary 
shares held

100%

100%

100%

100%

All of the above subsidiaries and the Parent Company are registered in England and Wales and operate in the United Kingdom.

Within the financial year Ensco 735 Limited was dissolved and is therefore no longer a subsidiary of the Group.

5 Deferred tax assets

Employee benefits

The movement in deferred tax assets is as follows:

Assets

2015
£’000

273

2014
£’000

1,553

Employee benefits

1,165

58

330

1,553

Balance at
29 June 2013
£’000

Recognised in 
income
£’000

Recognised in 
equity
£’000

Balance at
28 June 2014
£’000

Employee benefits

1,553

(523)

(757)

273

Deferred tax assets are recognised for other temporary differences to the extent that the realisation of the related tax benefit 
through future taxable profits is probable.

Balance at
28 June 2014
£’000

Recognised in 
income
£’000

Recognised in 
equity
£’000

Balance at
4 July 2015
£’000

6 Trade and other receivables

Amounts owed by subsidiary undertakings

Prepayments and accrued income

2015
£’000

1,787

1,164

2,951

2014
£’000

149,296

18

149,314

Amounts owed by subsidiary undertakings are immediately repayable. Interest is charged monthly on all intercompany balances 
at an annual rate of 2%.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

113

 
 
 
 
 
 Notes to the Parent Company Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

7 Trade and other payables

Trade payables

Accruals and deferred income

Other taxation and social security

Other payables

2015
£’000

-

946

112

-

2014
£’000

10

904

597

20

1,058

1,531

8 Interest bearing loans and borrowings
The Company has no committed borrowing facilities as any cash transactions are executed by other members of the Dunelm 
Group plc Group on behalf of the Company.

9 Financial risk management
Capital management
The Board’s objective with respect to capital management is to ensure the Company continues as a going concern in order to 
optimise returns to shareholders. The Board’s policy is to retain a strong capital base so as to maintain investor, creditor and 
market confidence and to sustain future development. The Board regularly monitors the level of capital in the Group to ensure 
that this can be achieved.

10 Share capital

In issue at the start of the period

Issued during the period in respect of share option schemes

202,833,931

-

-

-

-

-

202,830,188

3,743

Number of 
Ordinary 
Shares 
of 1p each
2015

Number of 
B Shares 
of 0.001p
 each
2015

Number of 
C Shares 
of 0.001p 
each
2015

Number of 
Ordinary 
Shares 
of 1p each
2014

B/C share issued via bonus issue

B shares cancelled in the year

C shares redeemed in the year

In issue at the end of the period

-

-

202,833,931

- 128,710,152

73,756,725

(128,710,152)

-

-

-

-

(73,756,725)

-

-

-

202,833,931

Proceeds received in relation to shares issued during the period were £nil (2014: £12,000).

Ordinary shares of 1p each:

Authorised

Allotted, called up and fully paid

2015
Number of 
shares

2015
£’000

2014
Number of 
shares

500,000,000

5,000

500,000,000

202,833,931

2,028

202,833,931

2014
£’000

5,000

2,028

The holders of the Ordinary Shares are entitled to receive dividends as declared and are entitled to one vote per share.

114

dunelm.com Stock code: DNLM                                           

 
 Heading

11 Treasury shares

Outstanding at the beginning of the period

(936,498)

(8,623)

-

2015
Number of 
shares

2015
£’000

2014
Number of 
shares

FINANCIALS

2014
£’000

-

Purchased during the period

-

-

(1,706,154)

(15,404)

Reissued during the period in respect of share option schemes

579,340

5,335

769,656

Outstanding at the end of the period

(357,158)

(3,288)

(936,498)

6,781

(8,623)

The Company acquired none of its own shares through purchases on the London Stock Exchange during the year (2014: 
1,706,154). The remaining 2014 shares are held by the Company for the purpose of delivery to employees under the employee 
share schemes. In 2014, the total amount, including fees, paid to acquire the shares was £15,404,000 and the consideration was 
deducted from retained earnings within shareholders’ equity.

The Company reissued 579,340 (2014: 769,656) treasury shares during the period for a total value of £5,335,000 (2014: 
£6,781,000).

Proceeds from the issue of treasury shares included in the consolidated statement of cash flows of £810,000 (2014: £1,278,000) is 
the amount employees contributed.

The Company has the right to reissue the remaining treasury shares at a later date.

12 Share-based payments
As at 4 July 2015, the Company operated one share award plan:

Long-Term Incentive Plan (‘LTIP’)

There were 2,000 exercisable options under this scheme as at 4 July 2015 (2014: nil).

Long-Term Incentive Plan
The LTIP was approved by the Board in 2006 enabling the Group to award shares to particular individuals, normally in the form 
of nominal cost options. The LTIP is administered by the Remuneration Committee. One grant was made in the period, to the 
Executive Directors and senior management. These grants are exercisable in November 2016, dependent on the level of growth 
in Group EPS relative to RPI, as well as continuing employment. The maximum life of options under the LTIP is ten years from the 
date of grant. Full details of this plan are included in the Remuneration Report on pages 52 to 53.

On 30 June 2015, all non-exercisable share options were modified in order to protect option holders from the possible dilution 
to the value of their options following the return of capital to shareholders made in March 2015. The Board requires that any 
adjustment made to options results in:

 — the total market value of shares subject to option immediately prior to and immediately after the adjustment being 

substantially the same; and

 — the exercise price payable under the option immediately prior to and immediately after the adjustment being substantially  

the same.

This was done by increasing the number of shares by 6.79% and decreasing the exercise price per share by 6.36%.

The fair value of options granted during the period was determined using the Black-Scholes valuation model. The significant 
inputs into the model are detailed below. The volatility is measured at the standard deviation of share returns based on the daily 
share price over the twenty days prior to the grant date.

The fair value per option granted and the assumptions used in the calculations are as follows:

Share price at date of grant

Volatility

Dividend yield

Option life

Risk-free interest rate

Discount factor, based on dividend yield to vesting date

October
2014

861.0p

35.11%

4.0%

3years

1.44%

0.670

October
2013

876.5p

40.00%

4.0%

3years

1.35%

0.670

November
2012

641.5p

29.23%

2.5%

3years

0.84%

0.779

Fair value of option

577.0p

587.4p

499.5p

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

115

 
 Notes to the Parent Company Financial Statements CONTINUED
  For the 53 weeks ended 4 July 2015

12 Share-based payments continued
The fair value of the additional options granted in the modification and the assumptions used in the calculations are as follows:

Share price at date of grant

Volatility

Dividend yield

Remaining option life

Risk-free interest rate

Discount factor, based on dividend yeild to vesting date

Fair value of option

October
2014

861.0p

32.78%

4.0%

October
2013

876.5p

32.78%

4.0%

November
2012

641.5p

32.78%

2.5%

27 months

15 months

5 months

1.40%

0.690

594.0p

1.40%

0.718

1.40%

0.831

629.5p

533.20p

The number and weighted average exercise price of options under the LTIP at 4 July 2015 is as follows:

Outstanding at beginning of the period

Granted during the period

Adjusted during the period

Exercised during the period

Lapsed during the period

Outstanding at end of the period

Weighted 
average 
exercise 
price
2015

-

-

-

-

-

-

Number of 
shares 
under 
option
2015

794,753

50,494

10,747

(249,168)

(437,768)

169,058

Weighted 
average 
exercise 
price
2014

-

-

-

-

-

-

Number of 
shares 
under 
option
2014

866,561

117,307

-

(163,962)

(25,153)

794,753

The total (income)/expense recognised in the income statement arising from share-based payments is as follows:

LTIP

2015
£’000

(894)

2014
£’000

1,036

Details of LTIP awards lapsing during the period, causing the current period credit, are included in the Remuneration report.

13 Contingent liability
The Company and certain subsidiaries have given joint and several guarantees in connection with all bank facilities provided by 
the Group’s principal bankers.

14 Related party disclosure
The amount due to the Company from subsidiary undertakings is set out in note 4. Transactions between the Company and its 
subsidiaries were as follows:

Cash paid to Group undertakings

Cash received from Group undertakings

Dividends received

Net interest receivable

(cid:44)(cid:70)(cid:90)(cid:1)(cid:78)(cid:66)(cid:79)(cid:66)(cid:72)(cid:70)(cid:78)(cid:70)(cid:79)(cid:85)(cid:1)(cid:81)(cid:70)(cid:83)(cid:84)(cid:80)(cid:79)(cid:79)(cid:70)(cid:77)
All employees of the Company are key management personnel.

2015
£’000

2,526

2014
£’000

3,167

(191,300)

(104,782)

35,887

5,378

100,000

4,737

Directors of the Company and their close relatives control 55.4% (2014: 55.7%) of the voting shares of the Company.

Disclosures relating to remuneration of Directors are set out in the Remuneration Report on pages 48 to 70.

15 Subsequent events
Dividends amounting to £95m have been declared, authorised and paid by Dunelm (Soft Furnishings) Limited to Dunelm Group 
plc on 3 September 2015.

116

dunelm.com Stock code: DNLM                                           

 
 
FINANCIALS

 Heading
 Advisers and Contacts

Corporate Brokers and 
Financial Advisers

Legal Advisers

Auditor

Principal Bankers

Registrars

Financial Public Relations

Registered Office

UBS Investment Bank
1 Finsbury Avenue
London EC2M 2PP
Tel: 020 7567 8000

Stifel
150 Cheapside
London EC2V 6ET
Tel: 020 770 7600

Allen & Overy LLP
One Bishops Square
London E1 6AO
Tel: 020 3088 0000

PricewaterhouseCoopers LLP 
Cornwall Court
19 Cornwall Street
Birmingham B3 2DT
Tel: 0121 265 5000

Barclays Bank PLC
Midlands Corporate Banking
PO Box 333 15
Colmore Row
Birmingham B3 2WN
Tel: 0845 755 5555

Equiniti
Aspect House
Spencer Road
Lancing
West Sussex BN99 6DA
Tel: 0871 384 20301

MHP Communications
60 Great Portland Street
London W1W 7RT
Tel: 020 3128 8100

Store Support Centre
Watermead Business Park
Syston
Leicestershire LE7 1AD
Company Registration No: 4708277

Investor Relations

investorrelations@dunelm.com
Tel: 0116 2644356

1. 

 Calls to this number are charged at 10p per minute plus your phone company’s access charge or, if dialling internationally, on +44 (0) 121 415 7047. The 
helpline is open Monday to Friday 8.30am to 5.30pm, excluding bank holidays.

Dunelm Group plc Annual Report and Accounts for the year ended 4 July 2015

117

 Store Listing

Superstores

Aberdeen

Ashford

Ballymena

Banbury

Bangor

Barnsley

Barnstaple

Barrow In Furness

Basingstoke

Bedford

Belfast

Birmingham Bordesley

Croydon

Dartford

Derby

Doncaster

Dumfries

Dundee

Dunstable

Eastbourne

Edinburgh Straiton

Enfield

Exeter

Falkirk

Birmingham Erdington

Fareham

Blackburn

Blackpool

Bolton

Bournemouth

Bradford

Bridgend

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Keighley

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Cambridge

Cannock

Canterbury

Cardiff

Carlisle

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Cheltenham

Chester

Chesterfield

Colchester

Coleraine

Coventry

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Crewe

High Street

Boston (2 stores)

Coalville 

Online
dunelm.com

Leicester Thurmaston

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Lyne

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Newbury

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Newport Isle Of Wight

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North Shields

Northampton

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Nottingham

Nuneaton

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Oxford

Perth

Peterborough

Plymouth

Pontypridd

Preston

Reading

Rochdale

Romford

Rotherham

Rugby

Rustington

Salisbury

Scarborough

Scunthorpe

Sheffield Heely

Shoreham

Shrewsbury Sundorne

Sittingbourne

Southampton

Southport

St Albans

St Helens

Stafford

Stevenage

Stockport

Stockton on Tees

Stoke on Trent Fenton

Sunderland

Swansea

Swindon

Taunton

Telford

Thurrock

Torquay

Truro

Wakefield

Walsall

Warrington

Wellingborough

West London Greenford

West London Harrow

Weston-Super-Mare

Wisbech

Wolverhampton

Worcester

Workington

Wrexham

York

Hinckley 

Sheffield Hillsborough

Newcastle under Lyme

118

dunelm.com Stock code: DNLM                                           

Tel: 0116 264 4356

Email: investorrelations@dunelm.com