Quarterlytics / Specialty Retail / Dunelm Group

Dunelm Group

dnlm · LSE
Claim this profile
Ticker dnlm
Exchange LSE
Sector
Industry Specialty Retail
Employees 5001-10,000
← All annual reports
FY2019 Annual Report · Dunelm Group
Sign in to download
Loading PDF…
D

u

n

e

l

m

G

r

o

u

p

p

l

c

A

n

n

u

a

l

R

e

p

o

r

t

a

n

d

A

c

c

o

u

n

t

s

f

o

r

t

h

e

p

e

r

i

o

d

e

n

d

e

d

2

9

J

u

n

e

2

0

1

9

Dunelm Group plc 
Annual Report  
and Accounts 

for the period ended 29 June 2019

Stock code: DNLM

 
 
 
 
 
 
 
 
 
 
 
 
 
At Dunelm, we love homes and are just as 
obsessed by the products that go in them. 
We’re the UK’s No. 1 homewares retailer 
offering our customers a wide range of 
products to enhance every room in their 
home. We focus on style, quality and value 
and are always working hard to make our 
customers’ lives a little easier.

Our purpose is to help everyone  
create a home they love.

Investment proposition

01  Well positioned for growth

Our growth record has been strong with 40 consecutive years 
of increased sales and we’re always looking out for ways to 
sell more to our customers. We have a significant opportunity 
to continue to grow in the UK as we become the customer’s 
number one choice for homewares and furniture.

•  Market leader in the UK homewares market with 8.7% 

share*. Opportunity to consolidate leadership position in a 
fragmented sector

•  Opportunity to accelerate the growth of our online business 
with an expanded range, and improved delivery options, 
attracting new customers and evolving our model for  
the future

•  Significant growth potential in furniture where our share is 

around 1% of the market

* GlobalData Retail research (September 2019). 

02  Customer offer

We are always looking for ways to enhance our customer offer. 
We want to be famous for style, as well as quality and value. 
We’re always looking and listening to ensure we make our 
customer experience as inspiring and easy as possible. 

•  We’re well known for offering great value and quality across 

our broad product ranges. We will introduce more fashion 
and style-led ranges, and leverage our own brands to drive 
consideration and conversion across our categories

• 

Investments in our multichannel capability means customers 
can increasingly shop how and whenever they choose with 
next day/day of choice home delivery or same day collection 
in store

•  Our great colleagues really make Dunelm different.  

We’re proud to offer friendly and knowledgeable service to 
our customers 

We’re a multichannel retailer with 170 superstores, two high 
street stores and our website, dunelm.com, featuring extended 
ranges and delivery convenience (home delivery and reserve & 
collect) via multi-device functionality and our own delivery fleet. 

We are really proud of our business culture and we like to do 
things our own way. We’re committed to our suppliers and 
making Dunelm a great place to work for our colleagues. 

03  Operating model

Our low cost operating model provides a solid platform for 
continued growth. We’ve invested intelligently over the years 
and remain agile enough to respond quickly to changes in  
the marketplace.

•  We’re not held back by an overpriced or oversized retail 

estate. In fact, we know we can still open more stores in key 
locations across the UK

•  Our focus on cost and reducing waste ensures that we run 
a lean business and allows us to reinvest for growth and 
maintain great pricing for our customers

•  We’ve grown up with many of our suppliers. Their skills 

and experience complement our own. We are committed 
to maintaining great relationships and working with our 
suppliers to create a more efficient supply chain

04  Long term value creation

We make decisions for the long term. We always want to do the 
right thing for our business and stakeholders.

•  As a highly cash generative business with a conservative 
capital structure, we have the ability to reinvest and/or 
distribute our free cash flow each year 

•  As a large employer and a responsible business, we care 
about our communities and environment too. We have 
increased our charitable contributions, reduced emissions 
and improved our waste management

•  Our progressive distribution policy has increased dividend 
per share each year since floating on the London Stock 
Exchange in 2006

Read more online at: https://corporate.dunelm.com

IFC

corporate.dunelm.com Stock code: DNLM                                           Highlights

Revenue £m 
+4.8%
(2018: +9.9%)

822.7

880.9

955.6

Profit before tax* £m
+23.4%
(2018: -6.7%)

Dividend per share pence
+5.7%
(2018: +1.9%)

1,050.1

1,100.4

122.6

128.9

125.9

* Profit before tax is presented before exceptional costs. 

109.3

102.0

21.5

25.1

26.0

26.5

28.0

2015

2016

2017

2018

2019

2015

2016

2017

2018

2019

2015

2016

2017

2018

2019

Operational highlights
•  Focus on core Dunelm, with improved customer proposition 

Financial highlights
•  Total like-for-like (LFL‡) sales increased by 10.7% with strong 

offering more choice, style and value

growth both in stores (7.7%) and online (35.1%)

•  Continuing growth in brand awareness and consideration 
helped drive an 8.5% increase in unique active customers* 

•  Ongoing development of digital capabilities with further 
plans in progress to enhance the multichannel customer 
experience

• 

* 

Increased homewares market share† by 0.6ppts

Unique active customer numbers reflects internal analysis based on Barclays data.

†  GlobalData Retail research (September 2019). 

•  Profit before tax of £125.9m up 23.4% (vs FY18 underlying 

profit before tax), reflecting higher sales, improved gross 
margins (+160bps) and better operational grip

•  Excellent cash flow generation: Free cash flow of £154.4m 

(+£101.5m compared to FY18) and a significant reduction in 
net debt to £25.3m (FY18: £124.0m) 

•  Final dividend of 20.5p brings the full year ordinary dividend 

to 28.0p, growth of 5.7%

•  Special dividend of 32.0p, bringing total shareholder 

dividend for the year to 60.0p 

‡  

 LFL stores are defined as those trading for at least one full financial year prior to 
1 July 2018 without any significant change of space. LFL stores revenues include 
reserve & collect sales, and home delivery sales in respect of orders placed via 
in-store tablets.

Contents

Business Overview
Welcome 
Highlights 

At a Glance 

Chairman’s Statement 

Strategic Report
Our Marketplace 

Our Business Model 

Our Purpose & Strategy 

Key Performance Indicators 

Business Review 

Financial Review 

Risks and Risk Management 

Principal Risks and Uncertainties 

Sustainability 

Governance
Directors and Officers 

Chairman’s Letter 

Corporate Governance Report 

Letter from the Chair of the  
Audit and Risk Committee 

Audit and Risk Committee Report 

Letter from the Chair of the  
Remuneration Committee 

Remuneration Report 

Letter from the Chair of the  
Nominations Committee 

Nominations Committee Report 

Directors’ Report 

63

64

68

70

93

94

97

Statement of Directors’ Responsibilities 

101

Financial Statements
Independent Auditors’ Report 

Consolidated Income Statement 

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement of  
Financial Position 

Consolidated Statement of Cash Flows 

Consolidated Statement of Changes  
in Equity 

Accounting Policies 

104

110

110

111

112

113

114

IFC

1

2

4

8

10

12

14

15

20

24

26

33

48

52

53

Notes to the Consolidated Financial  
Statements 

121

Parent Company Statement of  
137
Financial Position 
Parent Company Statement of Cash Flows  137

Parent Company Statement of Changes  
in Equity 

Parent Company Accounting Policies 

Notes to the Parent Company  
Financial Statements 

Company Information
Advisers and Contacts 

Shareholder Notes 

Store Listing 

138

139

141

145

146

IBC

1

Dunelm Group plc Annual Report and Accounts for the period ended 29 June 2019BusinessOverviewAt a Glance

Sustainable long term value creation

About us

We’re the UK’s No. 1 homewares retailer offering our customers great products to enhance every room in their home. 

We focus on style, quality and value and are always working hard to help our customers to create a home they love.

•  30,000 products in store

•  Made to Measure curtains and blinds service including 

•  55,000 products available online

•  Full product range available to order in store

•  Over four and a half million customers visit our stores and 

website each week

home fitting

•  Home delivery and reserve & collect service

Read more in our business model on 
pages  10  and  11

Where we operate

2

We’re a UK multichannel retailer with national 
coverage through our dunelm.com website and 
store network. 

•  dunelm.com offering a range of delivery options

•  170 superstores and two high street stores

•  Support centres in Leicester and London

•  Two distribution centres in Stoke-on-Trent

•  Contact centre in Radcliffe, Manchester

•  Made to Measure manufacturing centre in 

Leicester

•  Five Dunelm Home Delivery Network sites (Stoke, 
Barnsley, Northampton, Bristol and Dartford)

Key

Superstores as at 30 June 2018

New superstores  
opened since 1 July 2018

SSC

Leicester and London support centres

Manufacturing

Stoke I & Ii distribution centres

Dunelm Home Delivery Network sites

SSC

SSC

Read about our marketplace on 
pages  8  and  9

SSC

SSC

SSC

SSC

corporate.dunelm.com Stock code: DNLM                                           Our brands

Our customer promises

We have three customer promises that 
define our offer: 

•  Great choice and value
•  Easy and inspiring to shop
•  Convenient to buy and return

Read about our customer promises on 
pages  12  and  13 

Our business principles
We have a unique culture stemming from our entrepreneurial beginnings 
and a set of business principles we live by.

Sell more

Be 
committed 

Do things
our own
way

Keep it
simple

Read about our business principles on 
page  10  

Our people

We aim to make Dunelm a great 
place to work for our colleagues. We 
are pleased to highlight the following 
achievements: 

•  14% increase in colleague 

engagement between May 2018 
and May 2019

•  Recognised by Glassdoor 

• 

• 

as being in the “top 50 best 
companies to work for in the UK”

Launched a mental health 
awareness programme, training 
over 50 colleagues  
as mental health first aiders

Introduced new schemes to 
enable colleagues to buy 
additional holiday and receive 
advances on their monthly pay

Our focus on 
sustainability

To deliver long term, sustainable 
growth and strong financial 
performance, we have to deliver 
for all of our stakeholders:

•  Our customers

•  Our people

•  Our environment  

and climate change

•  Our communities

•  Our suppliers and  
human rights

•  Our shareholders

Read about our sustainability on 
pages  33  to  45

•  Developed the first ever retail 

degree apprenticeship

Read our corporate governance 
report on pages  53  to  62

How our revenue is spent

Revenue
£1,100.4m

  Cost of sales £554.8m 

  Labour costs £171.6m

  Other operating costs £247.1m

  Financial items £1.0m

  Corporation tax £24.6m

  Dividends paid £54.6m

3

Dunelm Group plc Annual Report and Accounts for the period ended 29 June 2019BusinessOverviewChairman’s Statement

Andy Harrison
Chairman

“

We are delighted to celebrate our 40th anniversary 

with a strong performance built on a renewed focus on 
Dunelm’s Customer 1st values.

”

An anniversary to celebrate. Putting our customers first.
Dunelm was founded on a market stall in Leicester by Bill and Jean Adderley in 
1979 and grew into a national network of superstores under the leadership of 
their son, Will Adderley. We are delighted to celebrate our 40th anniversary with a 
strong performance. This success has been built on a renewed focus on Dunelm’s 
well-established Customer 1st values, offering great products and excellent value 
for money, combined with friendly and knowledgeable service from colleagues 
throughout our 172 stores. In addition, we are building powerful new digital 
capabilities which are driving sales both online and in stores. 

We have continued to invest in raising 
customer awareness of Dunelm’s 
outstanding offer, which has driven higher 
customer numbers. Tighter operational 
management has also allowed us to 
convert strong sales into healthy profit 
growth and substantially improved 
cash flow. Of equal note, our customer 
satisfaction and colleague satisfaction 
scores improved significantly during 
the year.

To defy the challenges in UK retail with 
double digit growth in like-for-like sales 
and a 23% growth in our pre-tax profit (vs 
FY18 underlying) is very pleasing. I would 
like to thank all of our Dunelm colleagues 
for their hard work and commitment, 
which is central to our success. We are 
proud of Dunelm’s strong culture and the 
commitment of all our team to delivering 
a great experience for our customers.

Dividends
The Board has recommended an 
increased final dividend of 20.5 pence 
per share, bringing the total ordinary 
dividend for the full year to 28.0 pence 
per share, an increase of 5.7% on the 
previous year. As a result of our strong 
cash flow generation this year, which 
substantially reduced our net debt 

position, and in line with our policy, 
the Board has also declared a special 
dividend of 32.0 pence, to be paid in 
October 2019, reflecting our commitment 
to return surplus cash to our shareholders.

Board changes
Nick Wilkinson has completed his first 
full year as Chief Executive and has 
been central in leading our improved 
performance, re-energising our core 
skills, building new digital capabilities and 
focusing on the Dunelm brand.

We welcomed Laura Carr to Dunelm 
as CFO on 29 November 2018 and we 
are already seeing the benefits of her 
financial discipline and commercial 
insight.

Liz Doherty has decided to retire from the 
Board and will therefore not be seeking 
re-election at the Annual General Meeting 
in November. On behalf of my Board 
colleagues and the entire Dunelm team, 
I would like to thank Liz for her significant 
contribution over the last six years. We 
have benefited substantially from Liz’s 
wisdom and the strength of her retail 
and international business experience, 
especially in her role as Chair of our Audit 
and Risk Committee.

4

corporate.dunelm.com Stock code: DNLM                                           In July 2019, we appointed Ian Bull as 
a Non-Executive Director. Ian’s broad 
experience as a CFO in a range of 
consumer businesses is an excellent 
addition to our Board. Ian brings a wealth 
of experience and I am very pleased 
to have him as part of our team. When 
Liz retires from the Board in November, 
Ian will take on the role of Chair of the 
Audit and Risk Committee. Ian is also the 
Senior Independent Director (SID) and 
Audit Committee Chair at St Modwen 
Properties plc and Audit Committee Chair 
at Domino’s Pizza Group plc.

In September 2019 we also appointed 
Paula Vennells as a Non-Executive 
Director (NED). Paula has a strong track 
record, having led the Post Office for 
seven years which is a large, complex 
consumer business. Paula is also a NED 
at Wm Morrison Supermarkets plc, Chair 
of the Imperial College NHS Healthcare 
Trust and a NED of the Cabinet Office. 

While the year ahead will be a challenging 
one, with lots of economic uncertainty 
and tougher comparatives, I am excited 
by the significant opportunities ahead 

for Dunelm and I am confident that it 
is well placed to maintain its position 
as the leading specialist multichannel 
homewares retailer in the UK and to 
continue to deliver sustainable growth.

Andy Harrison
Chairman
4 September 2019

Read about governance on 
pages  46  to  101

“ I am excited about the 
significant opportunities 
ahead for the Dunelm 
business to continue 
to deliver sustainable 
growth”

5

Dunelm Group plc Annual Report and Accounts for the period ended 29 June 2019BusinessOverview02
Strategic
Report

Contents

Our Marketplace 

Our Business Model 

Our Purpose & Strategy 

Key Performance Indicators 

Business Review 

Financial Review 

Risks and Risk Management 

Principal Risks and Uncertainties 

Sustainability 

8

10

12

14

15

20

24

26

33

6

corporate.dunelm.com Stock code: DNLM                                           Strategic
Report

Our customer promises
Great Choice and Value Fantastic quality own label product 

at a price that can’t be beaten.

7

Dunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Our Marketplace

We remain the UK homewares market leader  
and are well positioned for further growth

Macroeconomic trends
The UK retail sector continues to experience high levels of 
volatility and uncertainty as consumer confidence remains low 
as we enter into Brexit. The market landscape is also rapidly 
changing and many new retailers are entering the market as 
we see traditional barriers to entry reduce. At the same time, 
customer behaviours and expectations have changed, leading 
to some of the well-established retailers exiting sections of the 
homewares and furniture market. 

At a time when the market has been challenging, consumers 
have still been willing to invest in their homes, especially when 
they find good quality products that are value for money and 
come with a great shopping experience. Online shopping is 
now becoming part of almost every shopping mission and 
technological advances are providing the customer with sharper 
images enabling them to view not only what the product looks 
like, but also establish its quality. 

However, with this political uncertainty and pressures like 
increasing food inflation potentially leading to customers 
spending more on essential resources and less on non-essential 
resources, we remain cautious on the outlook for FY20.

How we are responding
At Dunelm, we have an offer that appeals to customers whether 
they are moving house or choosing to stay in their current 
home, and we believe this provides a significant opportunity 
to continue to grow in the UK as we become the customers’ 
number one choice for homewares and furniture. We are clear 
the market is becoming more multichannel and customers 
will expect a combination of ordering and choosing products 
online but to also visit stores to touch and feel the product, or 
just to collect the item in a convenient and timely way. We are 
responding well to these market conditions and are clear on the 
opportunities this will present to Dunelm. 

The homewares market*
Headlines
The UK homewares market is worth an estimated £13.5bn  
per year. 

Online penetration is growing fast and ahead of the market. 
Growth is estimated to be 14.8% in 2019 (2018: 14.0%), and is 
forecast to reach 17.2% by 2023. However, stores continue to 
play a vital role in the growth of online shopping as customers 
can search and browse and be inspired online but touch and 
feel the products in store.

The homewares market is impacted by social media and 
influencers are encouraging consumers to refresh their 
homewares more often, meaning ranges are becoming more 
fashion-led and lower ticket items are becoming important as 
they can be replaced more frequently.

Market size 
£bn

Homeware-market-size

Key growth drivers and inhibitors

% Growth

1.6%

1.9%

2.0%

 Fashion and design-led ranges increase visit frequency

1.4%

1.2%

 Online provides more choice and convenience

13.2

13.4

13.5

13.8

14.1

  Technology enabling a better online shopping experience

 Store space and new formats improve experience

  Food price inflation leading to a reduction in non-essential 
homewares spend

 Economic uncertainty and price competition

 Leisure favoured over retail

2017

2018

2019

2020

2021

ESTIMATE

FORECAST

FORECAST

8

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
The furniture market†
Headlines
The UK furniture market is estimated to be worth £11.4bn in 
2019. The market has been impacted by economic uncertainty, 
lower consumer confidence and the weaker housing market. 

However, the online furniture market is expected to be one 
of the fastest growing markets between 2019 and 2023 as 
customers become increasingly more comfortable with big 
tickets purchases (Global data). Online penetration is forecast to 
grow to 22.4% by 2023.

Technology is supporting this growth journey by providing 
customers with sharper, clear images on screen, videos and 
angles that allow you to see the product quality up close. 

Technology like augmented reality allows the customer to place 
the product in their home using their mobile phone before 
deciding to buy online.

Furniture retailers must do more to link their online and  
store experience to enable customers to shop how and when 
they want. 

The market is expected to continue to consolidate and Dunelm 
is well positioned to build on its multichannel offer to provide 
the customer with a wide range of products in co-ordinated 
collections at a great price. 

Key growth drivers and inhibitors

  Online growth: lower overheads, broader ranges, 
keener prices, convenient deliveries

  Technology enabling a better online shopping 
experience

  Growth in sales of bedroom furniture categories will be 
driven by increasing well-being and health awareness

  Growth in sales of living room furniture as space is 
more constrained and innovative storage solutions are 
needed 

  Economic uncertainty, inflation and price competition

*  Homewares market data is based on GlobalData analysis. 

Market size 
£bn

Furniture-market-size

% Growth

(0.4)%

(0.7%)

1.7%

1.4%

0.9%

11.4

11.3

11.4

11.6

11.8

2017

2018

2019

2020

2021

ESTIMATE

FORECAST

FORECAST

Key differentiators:
•  Product obsessed – focus on style, quality and value
•  Everyone’s welcome in our home
•  Multichannel convenience – shop when, how and 

where you want

•  Our people – friendly and knowledgeable service

†  Furniture market data is based on GlobalData analysis.

9

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
Our Business Model

Developing Dunelm. The Home of Homes

The resources we use

What we do

Our people
Our people are passionate about Dunelm and committed to 
helping our customers create a home they love. Our deep 
product knowledge and friendly service helps create and 
enhance our leading customer proposition.

Our relationships
We have grown up with many of our committed suppliers, 
and we also build open and trusted partnerships with new 
suppliers and in the communities where we operate. The 
strength of our relationships and the way we work together 
allows us to continually improve Dunelm for our customers.

Our brand reputation
The Dunelm brand is known and trusted by millions of UK 
consumers, for choice, value, quality and style. We’re working 
hard to build awareness of Dunelm so that those customers 
who don’t yet know us or shop with us, can access our leading 
product ranges and friendly service.

Capital and infrastructure
We’re a prudently financed business and over the years, we 
have invested in appropriate systems and capabilities that 
provide a solid platform for growth. Our store network is 
not oversized and the highly cash generative nature of our 
business allows us to reinvest for growth, whilst maintaining 
shareholder distributions.

Product
Provide a leading range of quality, great value products for 
all customer groups.

•  30,000 products in store with around 30% of the range 

being refreshed annually and frequent promotional buys 
to create newness

•  High levels of in-store availability to take home today

•  55,000 items available online for home delivery

Service
Support customers throughout their shopping journey  
with friendly and knowledgeable colleagues in store, ready 
to help.

• 

 Over 9,000 colleagues, including over 1,200  
customer hosts

•  High in-store Net Promoter Scores (NPS) highlight 

customer satisfaction and provide feedback on how  
to improve

•  Dedicated customer service centre in Radcliffe, 

Manchester available to support customers seven days 
a week

Multichannel convenience
Gives options to customers on how they want to shop, 
online or in store.

•  Mobile and tablet friendly website allows on-the-go 
browsing with clear pricing, product information and 
customer reviews 

•  A conveniently located superstore estate allowing 

customers to touch and feel products and seek expert 
advice

•  Multiple home delivery options and free or low cost 

delivery charges

• 

Inspiration and helpful product information and buying 
guides online

Our culture and 
business principles

Our business principles 
underpin our culture 
and encourage us to do 
the right things with the 
long term in mind

Read more online at: 
https://corporate.dunelm.com

10

Sell more

Be 
committed 

Do things
our own
way

Keep it
simple

Merchandise

Supplier 
relationships

Keep listening 
and looking

Customer  
focus

Motivate  
our teams

Develop  
our people

Be the  
underdog

Long term 
decisions

Waste 

Environment

Keep our  
cost structure  
lean

corporate.dunelm.com Stock code: DNLM                                           Creating long term sustainable value

Read about our strategy on
pages  12  and  13

Read about sustainability on
pages  33  to  45

For our customers
•  Ever-increasing reasons to shop at Dunelm. With new 

For our communities
•  Company supported charity (Macmillan); funds raised 

ranges, new departments, new products and new services 

•  Everyday low prices, two end-of-season clearance sale 

through donations in store, colleague fundraising activity 
and Company matching of funds raised

events per year 

•  All income from sale of single-use carrier bags donated  

•  An easy shopping experience, how and wherever customers 

to charity

want to shop

•  One day of paid leave per annum for every colleague for 

• 

Inspiration across channels to help everyone create a home 
they love

charitable activities 

•  UK corporation tax paid on all the Company’s profits

Key FY19 achievement: 

Key FY19 achievement: 

Increased customer satisfaction scores 
in all channels

£580,000
raised for charity by colleagues and the Group

For our people 
•  Stable employment in a growing business with opportunities 

For our suppliers and human rights
•  We deal with our suppliers in an open, fair, consistent and 

to develop and progress, regardless of disability, race, 
religion or belief, gender, sexual orientation, gender 
reassignment, marital status or age

•  A fair pay deal with pay rates above National Minimum/
National Living Wage levels, plus additional benefits

•  Commitment to provide a safe workplace and promote 

mental health and well-being

Key FY19 achievement: 

Colleague engagement up by
14%

honest way, and pay on time

•  External verification of ethical and human rights standards of 

Tier 1 supply base for own brand products

•  Modern slavery policy and risk-based auditing in place for  

all suppliers

Key FY19 achievement: 

Valid audit in place for
98%
of factory base for own brand products

For the environment and climate change 
•  Aim to maximise reuse and recycling in our operations, 

For our shareholders 
•  Customer 1st strategy for continued growth and long term 

target zero waste to landfill

value creation

•  Plan in place to minimise use of single-use and non-

•  Focus on cost control to maximise efficiency and return on 

recyclable plastics 

capital employed

•  Commitment to reduce like-for-like energy usage and 

•  Strong free cash flow generation allowing invest/distribute 

carbon emissions every year

decisions to be made

•  Continually improving sourcing policies for materials 

•  A progressive dividend policy with growth in dividend per 

such as cotton, timber and palm oil to reduce social and 
environmental impacts 

share each year since flotation

Key FY19 achievement: 

Key FY19 achievement: 

21.6%
reduction in CO2e relative to turnover

10-year TSR growth
598%

 (source: Datastream)

11

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Our Purpose & Strategy

What we are setting out to do

Our brand purpose and business principles
Our purpose is to help everyone create a home they love. This means we want to appeal to all budgets and taste types and that we 
encourage our customers to express their own personalities through their homes. Our purpose is at the heart of everything we do. 
Our business principles have existed since the very beginning and shape our culture. There are 15 principles in total, and we try to 
apply them to everything we do.

Our customer promises
In order to extend our focus on customer service to 
all parts of the business and to be clear on how we 
will deliver our purpose to our customers, we have 
three customer promises that are central to our offer:

1.  Great choice and value: fantastic quality own-
label product at a price that can’t be beaten;

2.  Easy and inspiring to shop: an experience that 
gives our customers ideas, and provides help 
when they want it, both in store and online;

3.  Convenient to buy and return: accessible to all, 
whether delivered to your home or picked up in 
store. Products that are easy to buy and simple 
to return.

Some of these promises have been core to our 
offer for a long time, but some have been added 
more recently and are areas we are developing. 
We believe that if we do all of these well, we will be 
different and better than anyone else in the eyes of 
the customer and fulfil our purpose to help everyone 
create a home they love.

Our Customer 1st growth plan
As market leader, with only 8.7% share, we see significant opportunity for growth within the UK homewares market. One of our key 
business principles is sell more. It is in our DNA and it’s how we think about the business.

Our sell more plan is simple:

Our sell more plan

Customer

1st

2

million new 
customers

1

more shop
with us a year

1

more product
per basket

Last year we focused on reaching more customers with our 
brand through the introduction of an integrated marketing 
campaign. We will continue this focus and aim to attract two 
million new customers.

On average, our customers shop with us between three and 
four times per year. By better understanding their needs, we will 
increase the frequency of their visits.

Our average basket is less than four items. With a wide range of 
different product categories, we see the opportunity to increase 
the number of items in the basket.

The combination of the above measures will drive profitable 
and sustainable growth in the business. We have made progress 
on reaching more customers in FY19, and are excited about 
improving all three metrics going forward.

12

corporate.dunelm.com Stock code: DNLM                                           Our foundations
Committed colleagues: Our people make Dunelm a special 
place to work and shop and make us proud of the service 
we give to our customers each day. The detailed product 
knowledge provided by our customer-facing colleagues, mainly 
in stores, is a key differentiator and is valued by our customers. 

Customer insight and data: The more we understand about our 
customers, the better the offer we can provide. We will enhance 
our customer proposition to maximise value by using data and 
insight to make optimal investment decisions. 

Agile and scalable digital platform: We have been in catch-up 
mode on our digital offering. The technology upon which the 
new digital platform is built allows us to release continuous 
improvements to our customer experience and operating 
effectiveness. Our Digital teams have been set up to work in an 
agile way to maximise the opportunity available through the 
new technology. 

Low cost store portfolio: Our 170 superstores provide a fantastic 
opportunity for us to showcase our product ranges, provide 
great service and inspire our customers as they browse. The store 
experience is fundamental to our multichannel offer and we 
continue to expect to expand our estate to around 200 stores, 
opening between 3-5 new stores per year in the medium term.

Committed supplier partners: We have built deep and mutually 
rewarding relationships with our core supplier base over the last 
40 years. These suppliers are product specialists and allow us to 
provide our customers with great value, choice and innovation. 

Lean and efficient supply chain: The supply chain for our 
traditional/historical stores fulfilment model is very efficient.  
As we grow our home delivery business, in line with  
customer expectations, we are focused on building a similarly 
efficient home delivery model which includes both one and  
two-man delivery.

Our purpose

Helping everyone create a home they love

Our customer promises

Great choice
and value

Easy and inspiring
to shop

Convenient to buy
and return

Our sell more plan

Customer

1st

2

million new 
customers

1

more shop
with us a year

1

more product
per basket

Our foundations

Committed 
colleagues

Customer 
insight and 
data

Agile and 
scalable digital 
platform

Low cost store 
portfolio

Lean and 
efficient 
supply chain

Committed 
supplier 
partners

Sell more 

        Be committed                         Do things our own way                        Keep it simple

Our key business principles

13

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Key Performance Indicators

Key performance indicators (KPIs) are used by the Board and throughout Dunelm to monitor business performance. 

The KPIs set out in this summary are those considered to be most relevant to understand the performance of Dunelm over time.

Total revenue
£m and growth % 

Total LFL revenue
growth %

Profit before tax* 
£m and % sales

12.7%

9.9%

7.1%

8.5%

822.7

880.9

1,050.1

955.6

4.8%

1,100.4

10.7

17.3% 17.5%

14.9%

13.4%

15.1%

122.6

128.9

125.9

109.3

102.0

5.8

2.5

4.2

2015

2016

2017

2018

2019

2015

2016

(0.5)

2017

2018

2019

2015

2016

2017

2018

2019

Commentary
Growth of 4.8% includes LFL growth of 
10.7% driven by performance in stores 
and online and reflects the closure of the 
Worldstores websites in the first quarter. 

Commentary
Strong LFL growth of +10.7% reflects 
pleasing store performance (+7.7% store 
LFL), supported by strong online home 
delivery growth (+35.1%).

Why this measure is important
Sell more is a business principle and 
continued sales growth is central to our 
ambitious Customer 1st plan.

Why this measure is important
Our Customer 1st plan will drive future 
sales growth. This measure allows us 
to monitor the performance of our 
existing store estate and high growth 
online channel.

Commentary
Profit before tax has significantly 
improved this year due to stronger sales 
performance, improved gross margin 
and tighter cost control, and despite 
additional investment in marketing, wage 
inflation and higher cost of incentive 
schemes. 

Why this measure is important
Profit before tax measures overall financial 
performance of the business, reflecting 
sales, gross margin and cost control.

* Profit before tax is presented before exceptional costs.

Free cash flow 
£m†

Diluted earnings per share
pence and growth %

CO2 emissions
tCO2e /£1m Group revenue

7.1%

7.5%

37.8%

0.3%

154.4

46.8

(28.2%)

50.3

36.1

36.2

34.9

49.9

29.0

25.6

21.6

17.0

110.8

86.9

52.9

14.2

2015

2016

2017

2018

2019

2015

2016

2017

2018

2019

2015

2016

2017

2018

2019

Commentary
Free cash flow (defined as net cash from 
operating activities less net cash used 
in investing activities) has improved 
significantly due to higher operating 
profit, improved working capital and 
more efficient capital investment.

Why this measure is important
Dunelm is highly cash generative. This 
measure allows the Board to monitor cash 
flows to support investment decisions for 
the long term to support growth, or to 
return surplus cash to shareholders. 

† Free cash flow is presented after exceptional costs.

Commentary
Diluted earnings per share (EPS) 
increased significantly to 49.9p 
reflecting the improved sales and profit 
performance through the year.

Why this measure is important
EPS is a key measure for shareholders and 
one of the performance criteria for senior 
management remuneration.

Commentary
A continued reduction in both absolute 
emissions and emissions/revenue 
highlights the progress made on a range 
of environmental initiatives including LED 
lighting, improved energy management 
and lower emission vehicles.

Why this measure is important
We are committed to reducing our impact 
on the environment. It also helps us 
reduce waste and costs.

14

Read about our strategy on 
pages  12  and  13

Read about sustainability on 
pages  33  to  45

corporate.dunelm.com Stock code: DNLM                                           Business Review

Nick Wilkinson
Chief Executive Officer

Total LFL sales growth

10.7%

(FY18: 4.2%)

Increase in unique  
active customers

8.5%

(FY18: 5.1%)

“ As Dunelm celebrates its 40th anniversary, we are 

pleased to have delivered a strong performance during 
the year, with an improvement across all our customer, 

operating and financial metrics.”

The performance of the business and the strategic progress we have made 
in this, our 40th year, is very pleasing, as we continue to strive to offer 
our customers great choice and value for money. Our purpose is to help 
everyone create a home they love. With a focus on learning and continuous 
improvement, my colleagues and I are committed to this purpose and are 
excited about the next phase of growth.

Performance in FY19
We achieved strong revenue growth with 
total like-for-like (LFL) revenue up 10.7% 
on the year, and continuing Dunelm 
revenue growth of 11.5% including the 
effect of new store openings. Our internal 
analysis shows that we are continuing 
to win homewares market share. Our 
multichannel progress is encouraging, 
with dunelm.com revenue growth of 
35.1% and growth in our LFL stores of 
7.7%, supported by new tablet-based 
selling tools which allow colleagues to 
offer customers home delivery orders 
across an extended product range. 
Overall multichannel revenue, including 
online home delivery revenue, reserve & 
collect revenue and tablet-based revenue, 
now represents 17.4% of the total for the 
year, up from 13.5% last year.

Gross margin improved by 160bps, 
reflecting improved sourcing, FX gains, 
the elimination of Worldstores product 
lines with lower margins, and better 
end-of-season stock management. 

As a result, profit before tax of £125.9m 
was up from £102.0m (before exceptional 
items) last year, generating free cash flow 
of £154.4m, an increase of £101.5m on 
last year.

Read about our marketplace on 
pages  8  and  9

What we have done
Focus on Dunelm and  
operational grip

We have significantly simplified our 
business model by focusing on the core 
Dunelm business. We closed both the 
Kiddicare and Worldstores websites 
during the first quarter and transferred 
those product lines we wished to retain 
to the dunelm.com website. This enabled 
us to invest all of our energy back into 
the Dunelm brand, concentrating on one 
supply chain and one website. In so doing, 
we significantly tightened our operational 
and commercial grip on the business.

As part of this renewed focus, we 
improved the customer offer in our stores. 
Our product selection and sourcing has 
been focused on offering more style 
and better value to customers and we 
reinvigorated our special buy product 
programme, both in store and online, 
with more frequently changing offers, 
helping to provide greater inspiration 
and newness to our customers. We 
have also extended our furniture and 
seasonal ranges to increase choice. The 
management of end-of-season product 
clearance was more rigorous, and our 
stores benefited from a new calendar of 
clearance activity and less discounted 
product in stock, which, in turn, generated 
more full-priced revenue. All of this has 
resulted in improved trading intensities 
across our portfolio. 

15

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Business Review 

continued

Discipline around cost control and 
cash generation was also a key area of 
focus. For example, we reduced stock 
loss in our stores and supply chain and 
made savings in store wages through 
a restructuring of management teams. 
These efficiencies mitigated inflationary 
pressures and enabled investment for 
the longer-term benefit of the business.

We continued to listen to our customers 
and colleagues to learn how to improve 
both satisfaction and engagement scores, 
and joined the Top 50 UK companies, 
as ranked on Glassdoor, the workforce 
review website.

Introduced ‘Home of Homes’ 
campaign

One of the key opportunities we set 
out to pursue this year was to build 
greater brand awareness and reach 
new customers. In the first quarter we 
launched our ‘Home of Homes’ marketing 
campaign across multiple media channels 
including TV, radio and social media. 
We supported this campaign with an 
ad-funded TV programme on ITV called 
“Back to Mine”, with the first series airing 
during the Autumn and re-runs screened 
in April. We also commenced a year-long 
sponsorship of ITV’s flagship daytime 

show “This Morning” in March 2019. 
The show’s audience aligns well with our 
target customer and feedback suggests 
there is a clear brand fit and we have 
improved key perception metrics.

We also made a step change in our 
digital marketing by redirecting spend 
previously incurred for the Worldstores 
sites to dunelm.com. Our brand 
awareness measure has increased by 
3ppts as at June 2019. We have also seen 
an increase in our unique active store and 
online customers year-on-year (+7.3% 
and 28.4% respectively). The acceleration 
of growth in our customer base is 
particularly encouraging given we only 
opened one net new store at the end of 
the financial year.

Seized more digital opportunities

In last year’s review I commented 
that we were playing catch-up as a 
multichannel retailer, having grown up 
as a store-based business. We have 
continued to address this at pace by 
seizing digital opportunities which will 
improve our offer. During the second 
half, we increased our focus on online 
ranging and trading across our product 
categories. We increased the number of 

customer hosts we have in our stores to 
1,200 and provided training and support 
to enable them to help customers shop 
our extended ranges in store via tablets. 
We also improved the speed of our 
website whilst continuing to develop our 
new digital platform. We will complete 
the roll-out to customers in the new 
financial year.

We continue to invest in our store 
portfolio. We opened three new stores, 
which included two relocations towards 
the end of the year, and we undertook  
ten store refits to maintain the integrity of 
the estate.

“ I am very pleased with 
our performance in 
FY19 and am excited 
about the potential to 
grow the business as 
we enhance and extend 
our multichannel offer 
and build on our market 
leading position”

16

corporate.dunelm.com Stock code: DNLM                                           Strategic
Report

Looking forward
Market outlook 

The total homewares market has been 
in modest growth for the last two years, 
aided by the positive trends of real 
wage growth and high employment. 
However, we remain cautious about the 
outlook for consumer confidence as a 
result of continued political uncertainty 
surrounding Brexit. In the run-up to 
the 2016 referendum, we observed a 
softening in the market ahead of the vote. 
The latest proposed date for Brexit is  
31 October 2019, which falls in the run-
up to our peak Winter season. For this 
reason, we maintain a cautious outlook 
for the FY20 year.

Notwithstanding these macroeconomic 
factors, our broad range of products and 
price points, coupled with a low average 
item value, means that our offer appeals 
to customers whether they are moving 
house or choosing to stay in their current 
home and refresh their homewares.

A changing homewares consumer

We are observing new behaviours in 
the homewares market as shoppers 
become more focused on digital content, 
more resourceful online, and more 
eager to find new ways to be ‘a smart 
and savvy’ shopper. These behaviours 
are not strongly correlated to age or 
wealth segments. Indeed, technology 
is increasingly being adopted by older 
consumers, often influenced in their 
homewares shopping by their children. 
Social media is fuelling these habits, with 
value being placed on how your home 
looks, and how well you are managing it. 

In the last three years we have seen a 
noticeable reduction in the attitudinal 
customer segment which we label as 
‘classic and content’ towards a much 
more digitally-focused consumer 

segment, aged from 18 to 60, which 
we refer to as ‘savvy home lovers’. More 
consumers are able and willing to seek 
out new sources for homewares products 
and are using a broader portfolio of 
retailers to fulfil their needs.

We believe that Dunelm is benefiting 
from these trends. We are becoming 
part of the portfolio of more homewares 
consumers, across more categories. Put 
simply, where once we may have been 
the place where a customer bought 
their quilts or curtains, we are now being 
considered for a wider range of products. 

One implication of this is that we need 
to meet a wider range of customer 
expectations: from buying ‘everyday 
necessities’ (stuff that just needs to 
get done, like a replacement school 
lunchbox), to more ‘rewarding essentials’ 
(where comfort and quality matter more, 
like towels or bedding), to decorative 
enhancements, to items for room 
refresh projects (like rugs, curtains and 
occasional furniture) and onto bigger-
ticket ‘permanent’ purchases (like Made 
to Measure curtains or a mattress).

Some of our traditional competitors are 
retrenching, and new ones are emerging, 
as different retailers react at different 
speeds to changing consumer behaviour. 
Ultimately, understanding and reacting to 
these trends is the key to sustainable and 
profitable growth over the long term.

Evolution of strategy 

Since Dunelm was founded in 1979, 
we have enjoyed two distinct phases of 
growth. In the first, the business grew 
from a market stall into a chain of high 
street stores, selling a range of own 
brand products. In the second phase the 
business opened out-of-town superstores, 
grew its range to 20,000 mainly own 
brand products, and developed a 
committed supplier base. 

Looking forward, we are moving into in 
a new phase of growth; one in which we 
will grow as a brand and a ‘total retail’ 
system, with a comprehensive digital 
offer which augments a strong physical 
store experience. In this next stage of 
our journey there is much that will be 
different, but the purpose and the DNA of 
the business will not change.

A year ago I described our Customer 
1st plans for this next phase of growth. 
12 months on, our purpose remains 
unchanged: to help everyone create a 
home they love. In order to extend this 
customer focus deeper into all parts of 
our business we have articulated three 
customer promises to better define 
the offer that we will provide to our 
customers. These promises will shape 
everything we do for our customers:

1.  Great choice and value: fantastic 

quality, own label product at a price 
that can’t be beaten;

2.  Easy and inspiring to shop: an 

experience that gives our customers 
ideas, and provides help when 
they want it, across all the different 
shopping missions in homewares;

3.  Convenient to buy and return: 

accessible to all, whether delivered to 
your home or picked up in store.

The growth we have enjoyed this year 
has been delivered by having an effective 
plan to attract more customers to the 
brand, to increase shopping frequency 
by one visit a year, and to encourage 
customers to put one more item in their 
basket. These are medium-term goals 
and based on the success of adding more 
active customers to the brand after just 
one year, we have increased our goal 
here to add 2 million more. This simple 
formula will drive significant growth, both 
in stores and online.

17

Dunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Business Review 

continued

What we will do next
In the next 12 months we are focused 
on delivering material progress in four 
specific areas of our Customer 1st plans, 
whilst maintaining the core operational 
disciplines which helped drive 
performance improvement in FY19.

Extend product choice and value

We will continue to improve the quality, 
style and value of our product range 
across all our core categories to reinforce 
our specialist position. We see significant 
scope for continuous improvement 
across all price bands and taste types. 
We are rebalancing the proportion of 
lines at opening ‘good’ price points 
(for example, in our dinnerware and 
glassware ranges). We are also targeting 
a material increase in our online-only 
ranges with plans underway to add a net 
6,000 products to our online-only ranges 
in FY20, many of which will be own 
label products. Some of these online-
only products will be displayed in store 
and will be available to order for home 
delivery. Our furniture product offer is 
also set to strengthen as we grow own-
brand options and extend colour choice 
on some of our best-selling products 
(e.g. printed fabrics for our occasional 
chairs and painted versions of our living 
room cabinetry collections). Promotional 

product and special buy programmes 
are to introduce new products with 
limited runs, bringing newness and great 
value for our customers. These initiatives 
rely on a strong network of committed 
suppliers and we will continue to focus on 
developing our relationships with both 
our existing and new suppliers.

Launch the new digital  
platform and step up our digital 
experience

We will launch our new digital commercial 
platform in FY20. Whilst we are already 
live on some of the new technologies, 
this is a major milestone following two 
years in which we have transformed our 
technology capability, bringing in more 
engineering talent and developing new 
ways of working, to create a scalable suite 
of retail services founded on the latest 
cloud-native technology. The transition 
to the new platform brings sales risks, 
but our tests to date give us confidence 
that users will experience material 
improvements to site speed, search 
effectiveness and checkout functionality 
(e.g. the ability to transact a mixed basket 
of items with different fulfilment options, 
and the ability to pay for store-stocked 
items for collection). Our development 
roadmap post go-live will be ambitious: 
to complete the ‘catch-up’ needed 
on convenience and to drive tangible 

Underpinning our growth and delivering 
on our customer promises, we will 
continue to strengthen the foundations 
of our business model. Some are well 
developed, such as a low cost store 
portfolio, and committed colleagues 
and suppliers. However, some of the 
essential foundations for a modern digital 
business require further investment and 
development, such as customer insight 
and the new digital platform.

Our business principles define our 
culture. In a challenging retail world, 
we have to be brave and do things our 
own way. We like to see ourselves as 
the underdog and believe that keeping 
things as simple as we can is the key to 
driving profitable growth.

In summary, we have solid fundamentals 
and increasingly understand the new skills 
and capabilities we need to prosper in a 
new phase of growth. Our track record of 
40 years of growth gives us confidence to 
continue to evolve and succeed.

Read about our strategy on 
pages  12  and  13

18

corporate.dunelm.com Stock code: DNLM                                           Looking to the future, I am excited about 
the potential to grow the business as we 
enhance and extend our specialist and 
multichannel offer, build on our market 
leading position and fulfil our purpose to 
help everyone create a home they love.

Nick Wilkinson
Chief Executive Officer
4 September 2019

Summary and outlook
We are pleased to have delivered a 
strong performance during the year, with 
an improvement across all our customer, 
operating and financial metrics. In 
particular, the strong like-for-like revenue 
growth, both in stores and online, 
demonstrates the progress we are making 
with our multichannel proposition whilst 
maintaining the breadth and depth of our 
specialist customer offer in homewares.

These results reflect our focus on the 
core Dunelm business and we see further 
opportunities to develop our Customer 
1st plans, not least through extending 
our product choice and value, improving 
our digital experience and bringing more 
people to the brand.

Whilst recent trading performance has 
continued to be strong, we remain 
cautious about the full year outlook due to 
ongoing Brexit uncertainty and specifically 
the impact it may have on consumer 
spending as we enter our peak period. 

customer enhancements that improve 
conversion, frequency and basket size. 
We view digital development as driving 
store sales as much as our online sales 
and will continue to invest in developing 
our offer across all channels.

Broaden and deepen our  
customer base

We will continue our sponsorship of ITV’s 
“This Morning” until March, building on 
the increased awareness from exposing 
a core audience to the Dunelm brand. 
We will extend our ‘Home of Homes’ 
brand campaign with new family stories 
from the Autumn, and we are also 
sponsoring a second series of “Back 
to Mine”, which is scheduled for the 
Winter. The development of our brand 
campaign in conjunction with more and 
better targeted performance marketing 
via PPC and social channels will 
continue. Furthermore, we are collecting 
insight into the drivers of shopping 
frequency and will test whether there are 
enhancements to our proposition that 
could directly drive increased frequency 
for different customer groups. At the 
same time, we continue to extend our 
geographic reach by opening new stores, 
and expect to open 3-5 new stores 
(including relocations) each year.

Build capabilities for the next  
phase of growth

As we progress with our Customer 1st 
strategy in a fast-moving digital world, 
there are new skills we are acquiring and 
need to develop further. In particular, we 
will build on the transformations made 
in our Technology and Product teams 
in FY19 and are developing deeper 
capabilities in data and insight, to provide 
benefits across the business. As we look 
to build further capabilities across our 
workforce, our focus on making Dunelm 
a great place to work will accelerate, 
with a significant commitment to raising 
awareness of mental health issues. We are 
talking about topics that many feel are still 
taboo, and are learning how to best offer 
support and advice. All line managers will 
be trained in mental health awareness by 
the end of FY20.

19

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Financial Review

Laura Carr
Chief Financial Officer

“ Strong revenue growth, improved margin and focus 

on cost control has delivered a significant increase in 

both free cash flow and shareholder value.”

52 weeks to 29 June 2019

Revenue  
(£m)

883.8

140.2

1,024.0

72.9

YoY 
Growth 
(£m)

+62.9

+36.4

+99.3

+13.4

YoY 
Growth
 (%)

+7.7%

+35.1%

+10.7%

—

1,096.9

+112.7

+11.5%

3.5

1,100.4

-62.4

+50.3

—

+4.8%

LFL Stores

LFL Online (dunelm.com) 

Total LFL 

Non-LFL Stores

Total Dunelm

Non-LFL Online – Worldstores

Total Group

1. 

LFL Stores – stores trading for at least one full financial year prior to 1 July 2018 without any significant change of space. LFL stores revenues include reserve & collect sales, 
and home delivery sales in respect of orders placed via in-store tablets.

2. 

LFL Online – dunelm.com (excludes reserve & collect sales, and home delivery sales in respect of orders placed via in-store tablets).

3.  Non-LFL Stores – new stores (including relocations) opened in the current or previous financial year, and existing stores with significant change of space in the current or 

previous financial year.

4.  Non-LFL Online – Worldstores.co.uk, Kiddicare.com and Achica.com (these websites are now closed).

Revenue
Group revenue for FY19 was £1,100.4m 
(FY18: £1,050.1m), an increase of 4.8%. 
Total like-for-like (LFL) revenue growth 
was 10.7%, reflecting strong growth in 
both LFL stores (7.7%) and dunelm.com 
(35.1%). Growth was driven by higher 
footfall in stores and traffic in online, 
and reflected the following:

• 

Improvements across all categories 
with furniture and seasonal 
demonstrating significant increases

•  Transfer of profitable products from 

the Worldstores business to 
dunelm.com

•  Benefit from tablet-based selling in 

stores, including more web-exclusive 
ranges (c. 2ppts contribution to store 
sales growth)

• 

Investment in raising brand awareness 
though an integrated marketing 
campaign

•  Favourable weather in the second  

half of the year, particularly in the 
fourth quarter

Non-LFL revenue reflected continued 
growth in the store portfolio, with three new 
openings in the year (of which two were 
relocations). We ended the year with 170 
superstores with two stores in high street 
locations. We anticipate between 3-5 new 
openings in FY20, with one new superstore 
opened (a relocation) with one other legally 
committed as at the date of this report.

As expected, sales attributable to the 
Worldstores businesses were minimal as 
the remaining websites were closed in the 
first quarter of FY19.

Gross margin
Gross margin increased by 160 basis 
points to 49.6% (FY18: 48.0%). Core 
Dunelm gross margin improved by 
100bps as a result of better sourcing 
decisions and improved cost price 
negotiation, including the benefit of 
FX. More focused product lifecycle 
management resulted in lower end of 
season clearance during the year.

Furthermore, as a result of the closure 
of the Worldstores businesses in the 
first quarter, the full year margin rate 
benefited by approximately 60bps from 
the removal of these margin dilutive sales. 

20

corporate.dunelm.com Stock code: DNLM                                           Strategic
Report

As at 29 June 2019, the Group held 
$190.5m (FY18: $164.0m) in US dollar 
forward contracts, of which $126.5m were 
due to mature within the next 12 months 
(FY18: $121.5m), representing 70% of the 
anticipated US dollar spend over the next 
financial year. US dollar cash deposits 
amounted to $6.1m (FY18: $7.3m).

Profit before tax
After accounting for interest and foreign 
exchange impacts, profit before tax for the 
financial year amounted to £125.9m (FY18: 
£102.0m before exceptional items), an 
increase of 23.4%. Profit before tax in FY18 
after exceptional items was £93.1m.

“ The business continues to 
be highly cash generative. 
The Board has declared 
a special dividend of 
32.0 pence per share to 
return surplus cash to 
shareholders”

Taxation
The tax charge for the year was 19.5% 
of profit before tax compared to 21.3% 
in the prior year. The reduction in the 
effective rate of tax reflects both a prior 
year adjustment in relation to R&D 
incentives claimed and the unusually 
high level of disallowable asset write-
offs, largely relating to the acquired 
Worldstores brands, in FY18.

Going forward, the effective tax rate is 
expected to trend approximately 100 bps 
above the headline rate of corporation 
tax, principally due to depreciation 
charged on non-qualifying capital 
expenditure.

Diluted EPS

49.9p

(2018: 36.2p 
after exceptional costs)

Ordinary dividend  
per share

28.0p

(2018: 26.5p)

21

Operating costs
Operating costs in FY19 of £418.7m 
increased in line with sales, representing 
an operating cost to sales ratio of 38.0% 
(FY18: 38.0% before exceptional costs). 
Some of the savings from the closure 
of the Worldstores businesses, such as 
digital marketing costs, were reinvested 
in the growth of dunelm.com. Focus 
on operational grip and productivity 
initiatives such as reducing stock loss 
and streamlining store management 
structures have offset inflationary 
pressures, such as National Living Wage. 
Increased investment in brand marketing 
and technology have been made to drive 
long term sustainable growth. 

Total costs increased by £19.8m compared 
to the prior year (before exceptional costs). 
This increase included the write-off of the 
Fogarty brand (£3.8m) when the licensee 
went into administration, approximately 
£10m of higher colleague and 
management incentive costs and c.£6m 
higher technology costs which included 
increased amortisation and depreciation.

Operating profit
Group operating profit for the financial 
year was £126.9m (FY18: £104.7m before 
exceptional costs), equating to 11.5% of 
sales (FY18: 10.0%). 

EBITDA 
Earnings before interest, tax, depreciation 
and amortisation were £166.3m (FY18: 
£139.6m before exceptional items). 
This represents a 19.1% increase on the 
previous financial year. The EBITDA margin 
achieved was 15.1% (FY18: 13.3%). 

Financial items
The Group incurred a net financial 
expense of £1.0m in FY19 (FY18: 
£2.7m). Interest and amortisation of 
costs arising from the Group’s Revolving 
Credit Facility amounted to £1.9m (FY18: 
£2.2m). Interest earned on cash deposits 
was £0.3m (FY18: £nil) and net foreign 
exchange differences on the translation of 
dollar-denominated assets and liabilities 
amounted to a further £0.6m income 
(FY18: expense of £0.5m).

Dunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Financial Review 

continued

Profit after tax and 
earnings per share
Profit after tax was £101.3m  
(FY18: £73.3m). 

Basic earnings per share (EPS) for the year 
ended 29 June 2019 was 50.2p (FY18: 
36.3p). Diluted EPS increased to 49.9p 
(FY18: 36.2p) reflecting growth of 37.8%. 

Operating cash flow
In FY19 the Group generated £174.0m 
(FY18: £98.5m) of net cash from 
operating activities, an increase of 77%. 

Net working capital reduced by £26.5m 
compared to the prior year end (FY18: 
£20.3m increase). Small increases in stock 
and receivables were more than offset 
by a £31.2m increase in payables. The 
increase reflects higher levels of stock 
intake, a larger VAT creditor due to the 
strong sales performance in the final 
quarter and higher incentive accruals 
due to the improved overall financial 
performance. We expect approximately 
£10-15m of this working capital inflow to 
reverse in FY20 as we pay the higher year-
end trade and VAT creditors and reduce 
our accruals for incentives.

Capital expenditure
Gross capital expenditure in the financial 
year was £25.5m compared with £44.0m 
in FY18, mainly reflecting the lower 
number of new store openings during 
the year. We opened three new stores 
(£3.9m) and invested £7.8m in refits. The 
work to build our technology ecosystem 
and infrastructure continues with £12.0m 
being spent on IT programmes including 
the new website platform as well as major 
upgrades to our store till system and 
network. 

We expect to open between 3-5 new 
stores in FY20 (including relocations). 
Our refit programme will continue as 
we maintain the integrity of the store 
estate. Following the launch of the new 
digital platform in FY20, the Digital 
Development teams will be focussed on 
continuously improving the customer 
experience and therefore it will be 
more difficult to attribute these costs to 
identifiable future economic benefits. 
Therefore, we anticipate a higher level 
of these digital costs will be expensed 
through the P&L rather than capitalised. 
The capital spend on technology 
programmes is therefore likely to be 
lower by around £5-7m in FY20, while 
the total cash spend remains similar. In 
total, we anticipate capital investment, 
including one potential freehold 
acquisition, of approximately £30m in 
FY20.

Free cash flow (FCF)
We measure FCF as net cash from 
operating activities less net cash used in 
investing activities. FCF was £154.4m in 
the year (FY18: £52.9m), reflecting the 
improved operating cash flow and lower 
capital expenditure year-on-year. 

Banking agreements 
and net debt
The Group has in place a £165m 
syndicated Revolving Credit Facility 
(RCF), with an optional £75m accordion 
facility which matures in March 2023. 
The terms of the RCF are consistent with 
normal practice. They include covenants 
in respect of leverage (net debt to be 
no greater than 2.5× EBITDA before 
exceptional items) and fixed charge cover 
(EBITDA before exceptional items to be 
no less than 1.75× fixed charges), both of 
which were met comfortably as at 29 June 
2019 and are forecast to be met going 

forward. In addition, the Group maintains 
£20m of uncommitted overdraft facilities 
with two syndicate partner banks.

Net debt at 29 June 2019 was £25.3m 
(0.15× historical EBITDA) compared 
with £124.0m in FY18 (0.89× historical 
EBITDA before exceptional items). 
Weekly average net debt in FY19 was 
£50.8m (FY18: £112.4m). 

Capital and dividend 
policy 
The Board targets an average net debt 
(excluding lease obligations and short-
term fluctuations in working capital) 
of between 0.25× and 0.75× historical 
EBITDA. This policy provides the flexibility 
to continue investing in the Group’s 
growth strategy and to take advantage 
of investment opportunities as and when 
they arise, for example freehold property 
acquisitions. 

The Board targets ordinary dividend 
cover (by which we mean the Group’s 
earnings per share in a given financial 
year divided by the total ordinary 
dividends declared in respect of that 
year) of between 1.75× and 2.25×. 

The Board will consider special 
distributions if average net debt over a 
period consistently falls below the lower 
limit of the target range (0.25× EBITDA), 
subject to known and anticipated 
investment plans at the time.

The Group’s full capital and dividend 
policy is available on our website at 
https://corporate.dunelm.com.

Dividends paid 
and proposed
An interim dividend of 7.5p per share 
was paid in April 2019 (FY18: 7.0p). 
It is proposed to pay a final dividend of 

22

corporate.dunelm.com Stock code: DNLM                                           20.5p per share (FY18: 19.5p). The total 
ordinary dividend of 28.0p represents an 
increase of 5.7% over the previous year, 
giving a dividend cover of 1.8× (FY18: 
1.5× before exceptional items). This cover 
level is within our policy as described 
above. In line with our policy, and as a 
result of the strong cash flow and low net 
debt position at the end of the year, the 
Board has declared a special dividend 
of 32.0p. The final ordinary dividend will 
be paid, subject to shareholder approval, 
on 22 November 2019 to shareholders 
on the register at the close of business 
1 November 2019. The special dividend 
will be paid on 11 October 2019 to 
shareholders on the register at the close 
of business on 20 September 2019.

Share buy-backs

The Group’s policy is to purchase shares in 
the market from time to time to satisfy the 
future exercise of options granted under 
incentive plans and other share schemes. 
During FY19 no shares were purchased 
(FY18: nil). At the year end, 867,642 shares 
were held in treasury (FY18: 914,635), 
equivalent to approximately 26% of 
options outstanding. 

Tax policy
The Group maintains a straightforward 
and transparent tax policy. The aim is to 
comply with all relevant tax legislation 
and pay all taxes due, in full and on time. 
While actively managing its tax affairs, the 
Group will only engage in tax planning 
where this is aligned with commercial and 
economic activity and does not lead to an 
abusive result. We would normally expect 
our corporation tax charge to be higher 
than the statutory tax rate, as noted 
above. HMRC has recently reconfirmed 
the Group’s low-risk tax status. Further 
details of the Group’s tax policy are 
available on our website, https://
corporate.dunelm.com.

decline in the value of sterling against 
the US dollar. The impact of significant 
macroeconomic disruption to demand 
in the homewares market is difficult to 
predict and therefore we remain cautious. 

New accounting 
standards
The Group will adopt IFRS 16 for the 
first time in its financial statements 
for the period ending 27 June 2020. 
Dunelm has chosen to adopt IFRS 16 
on a modified retrospective basis and 
will first report under IFRS 16 in its 
interim results in February 2020. The 
implementation of IFRS 16 has no impact 
on cash flows generated and will not 
impact management’s decisions on how 
the business is run. It does, however, 
have an impact on the assets, liabilities 
and income statement of the Group. The 
presentation of the Cash Flow Statement 
will also change, with an increase in net 
cash flows generated from operating 
activities being offset by an increase in 
net cash flows used in financing activities. 

This significant change in accounting 
is expected to reduce Group profit 
before tax by approximately £3m and 
increase EBITDA by approximately £50m. 
Furthermore, as EBITDA will increase 
due to an accounting change with no 
cash impact, going forward our target 
net debt to historical EBITDA range will 
be between 0.2× and 0.6×. In order to 
familiarise readers of the accounts with 
the likely impact of transitioning to IFRS 
16 on the Group financial statements, a 
proforma unaudited reconciliation for 
FY19 is shown in the accounting policies 
to the financial statements on page 120.

Key performance 
indicators
In addition to the traditional financial 
measures of sales and profits, the Directors 
review business performance each month 
using a range of other KPIs. These include 
measures shown on page 14.

Laura Carr
Chief Financial Officer
4 September 2019

During the year, total tax contributions 
paid to HMRC in the form of corporation 
tax, property taxes, PAYE and NIC and 
VAT were £157.4m (FY18: £142.3m).

Treasury management
The Group Board has established an 
overall treasury policy, day-to-day 
management of which is delegated to the 
Chief Financial Officer. The policy aims to 
ensure the following:

•  Effective management of all clearing 

bank operations

•  Access to appropriate levels of 

funding and liquidity

•  Effective monitoring and 

management of all banking covenants

•  Optimal investment of surplus cash 

within an approved risk/return profile

•  Appropriate management of foreign 

exchange exposures and cash flows

Brexit
Over the past 18 months, Dunelm has 
been working to identify and mitigate any 
operational or financial risks arising from 
the expected exit from the EU, which is 
now anticipated on 31 October 2019. A 
working group, reporting to the Board, 
was set up to identify and address these 
risks and monitor the latest political 
developments.

The business imports less than 1% of 
its goods from EU countries; however, 
we identified some risk arising from 
potential disruption at ‘deep-sea’ ports 
in the period following an exit, especially 
in the scenario of a ‘no deal’. During 
the year, we took some actions to 
mitigate these risks, such as purchasing 
incremental stock of some best-selling 
lines and securing additional supply chain 
capacity. However, the latest anticipated 
date for Brexit is just ahead of our peak 
trading season and therefore, whilst we 
see no need for stockpiling product, 
we have chosen to accelerate some of 
our seasonal product flows to ensure 
they have been received ahead of the 
proposed exit date.

Approximately 3% of our employees are 
EU nationals and we are ensuring that 
they are kept up-to-date with the latest 
information from the UK Government. 
They will also be receiving our support 
to obtain ‘settled status’ if and when 
needed.

Like other retailers, we remain exposed 
to any impact Brexit may have on 
currency and more importantly consumer 
confidence and the markets we operate 
in. We are hedged against a sudden 

23

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Risks and Risk Management

Whilst we have formal processes for identifying, 
assessing and reviewing risk as described below, the 
Board as a whole takes responsibility for management 
of risk throughout the business. 

We believe that risk is best managed by a combination of the 
following:

•  Formal risk management processes as described in this 

report

Risk management framework
The Board confirms that:

•  There is an ongoing process for identifying, evaluating and 

managing the principal risks faced by the Group;

•  The systems have been in place for the year under review 
and up to the date of approval of the Annual Report and 
financial statements;

•  They are regularly reviewed by the Board; and

•  The Board and senior management leading by example

•  Alignment through promoting colleague shareholding in 

•  The systems accord with the guidance to Audit Committees 
issued by the Financial Reporting Council dated April 2016.

Dunelm

•  Embedding our culture and values

Given the size of our Board and the relative lack of complexity in 
our business, we do not have a separate Board Risk Committee; 
our Audit and Risk Committee oversees the risk management 
process as part of its activities.

The table below sets out how responsibility for risk management is allocated and how that responsibility is discharged:

Board

Audit and Risk Committee

Executive Board

Company Secretary

Collective responsibility for 
managing risk

Oversees risk management 
process

•  Receives report on risk 
management process 
twice annually

•  Conducts formal reviews 
of the risk management 
process twice a year – one 
of which is in connection 
with consideration of the 
viability statement (see 
further below)

•  Allocates resources for 

independent internal 
audit reviews of selected 
risks

•  Selects and proposes 
topics for ‘key risk’ 
reviews by the Board

•  Conducts formal reviews 
of principal risks twice 
a year – one of which 
is in connection with 
consideration of the 
viability statement (see 
further below)

•  Risk topics reviewed in 
depth through regular 
timetabled presentations 
or papers

•  Regular discussions of 

“what keeps us awake at 
night”

•  Monitors KPIs through 

Board reports

•  Assesses the coverage 
and adequacy of 
independent assurance

•  Ensures Executive 
Directors have line 
responsibility for 
managing specific risks

Reviews principal risks

Members have responsibility 
for managing risk within their 
area of accountability

•  Conducts formal reviews 
of principal risks twice a 
year

•  Reviews risk topics 
through regular 
timetabled presentations 
or papers

•  Monitors KPIs through 

Executive Board reports

•  Delegates line 

responsibility for 
managing risk within their 
area of accountability 
to individual Executive 
Board members, and 
reviews these formally 
twice a year

Ensures that the above 
process is adhered to

•  Conducts individual risk 

reviews with Executives

•  Maintains the risk 

registers

•  Presents the outcome 

of the risk review to the 
Executive Board, the 
Audit and Risk Committee 
and the Group Board 
twice a year

•  Ensures that principal 

risk topics are scheduled 
for regular review by the 
Executive Board and the 
Group Board

24

corporate.dunelm.com Stock code: DNLM                                           Internal control and internal audit
The Board is responsible for the Group’s system of internal control and for reviewing its effectiveness. The table below summarises 
the Group’s system:

Board

Audit and Risk 
Committee

Executive  
Board

Internal Audit 
Programme

•  Collective 

•  Oversees 

responsibility for 
internal control

•  Formal list of 

effectiveness of 
internal control 
process

matters reserved 
for decision by the 
Board

•  Receives reports 
from external 
auditor

•  Control framework 

•  Approves 

setting out 
responsibilities

•  Approval of key 
policies and 
procedures

•  Monitors 

performance

independent 
internal audit 
programme

•  Receives reports 

generated through 
the internal audit 
programme

•  Responsible 
for operating 
within the control 
framework 

•  Reviews and 
monitors 
compliance with 
policies and 
procedures

•  Recommends 
changes to 
controls/policies 
where needed

•  Monitors 

performance

•  Provides assurance 
to the Audit and 
Risk Committee 
through 
independent 
reviews of agreed 
risk areas

Operational  
Audit Team

•  Reviews 

compliance with 
certain key internal 
procedures in 
stores and at other 
locations

The Audit and Risk Committee has oversight of the system 
of internal controls and of the internal audit programme and 
receives the report of the external auditor following the annual 
statutory audit. For further details please see the Audit and Risk 
Committee Report.

It should be noted that internal control systems such as this are 
designed to manage rather than eliminate the risk of failure to 
achieve business objectives and can provide only reasonable, 
and not absolute, assurance against material loss or accounting 
misstatement. 

Process for preparing consolidated 
financial statements
The Group has established internal control and risk 
management systems in relation to the process for preparing 
consolidated financial statements. The key features of these 
systems are:

•  Management regularly monitors and considers 

developments in accounting regulations and best practice 
in finance reporting and, where appropriate, reflects 
developments in the consolidated financial statements. 
The external auditor also keeps the Audit and Risk 
Committee appraised of these developments;

•  The Audit and Risk Committee and the Board review the 

draft consolidated financial statements. The Audit and Risk 
Committee receives reports from management and the 
external auditor on significant judgements, changes in 
accounting policies, changes in accounting estimates and 
other pertinent matters relating to the consolidated financial 
statements; and

•  The full year financial statements are subject to external 

audit and the half year financial statements are reviewed by 
the external auditor.

25

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Principal Risks and Uncertainties

The Board confirms that it has carried out a robust assessment of the principal risks facing the Group, including 
those that would threaten its business model, future performance, solvency or liquidity. The Board’s assessment 
of the principal risks and uncertainties facing the Group and the mitigation in place is set out below.

Changes to the principal risks in the year
In June 2019, the Audit and Risk Committee and the Board carried out an in depth review of the principal risks, and made the 
following changes:

• 

In view of the increasingly multichannel nature of the Group’s business, and the fact that the mitigating factors are broadly the 
same, the risk of ‘Failure to deliver maximum value from our online business’ has been combined with the ‘Competition, market 
and customers’ risk; 

•  The ‘Portfolio expansion’ risk has been moved to the Operational Risk register, reflecting the fact that opening new stores is no 

longer the principal source of the Group’s future growth;

• 

‘Climate change’ has been added as a new and emerging risk, reflecting the increased urgency and focus on this by 
government, international bodies, investors, customers, colleagues and the media;

•  The ‘Brand damage’ risk has been expanded to include a greater focus on sustainable sourcing for the same reasons; and

•  The ‘Brand damage’ risk also now includes a greater focus on management of allergens in our Pausa cafes, following heightened 

government and public concern. 

Risk

Description

How we mitigate

Progress in 2018/19

Failure to respond to 
changing consumer 
needs, particularly the 
shift towards online 
sales, and to maintain 
a competitive offer on 
multiple fronts (range, 
quality, value and ease 
of shopping) could 
impact profitability and 
limit opportunities for 
growth.

A downturn in consumer 
spending could impact 
sales and productivity.

Competition,  
market and 
customers 

Link to Customer  
1st strategy:
Our customer promises

Performance indicator:
Market share

Executive responsibility: 
Customer and  
Digital Director 

Reports to:
Chief Executive Officer

Impact compared  
to 2017/18:
No change

•  Focus on Customer 1st rather 
than channel to align strategy 
and operational focus to 
customer demand

•  Customer insight research 
gauges relative customer 
perception and experience 

•  Dunelm continues to lead 
the UK homewares market 
with an increased estimated 
share of 8.7% in 2019 (8.1% 
in 2018)

•  Continued development of 
our Customer 1st plan 

•  Focus on new product 

• 

development, particularly own 
brand, in both existing and new 
categories, to strengthen our 
offer

•  Comparative performance within 
the homewares market tracked 
monthly across all main product 
categories

• 

Investment in brand marketing, 
development of our website and 
store design to raise awareness 
of Dunelm and communicate our 
credentials on product, range, 
value and ease of shopping

Board oversight: 
Reviewed annually in depth by 
the Board at its Strategy Day and 
through subsequent presentations.

Increased brand 
awareness through step 
up in investment in brand 
marketing, including 
sponsorship of “Back To 
Mine” and “This Morning”

•  Continued product 

innovation in existing 
categories and 
strengthened seasonal 
campaigns and promo buys 
to increase ‘newness’ and 
promote our value

•  Revised product strategy 
agreed; to significantly 
increase our range and 
focus on exclusive brands

• 

• 

Improved online product 
range, introduced customer 
hosts and tablet-based sales 
rolled out in store

Improved our website 
and focused our digital 
marketing activity

Read about our marketplace on 
pages  8  and  9

Read about our sustainability on 
pages  33  to  45

26

corporate.dunelm.com Stock code: DNLM                                           Risk

Description

How we mitigate

Progress in 2018/19

Brand damage

Link to Customer  
1st strategy:
Our customer promises

Committed supplier 
partners

Performance indicator:
Product recalls

Percentage of audits  
completed within policy

Executive responsibility: 
Product Director 

Reports to: 
Chief Executive Officer

Impact compared  
to 2017/18:
Increasing

Our customers expect 
us to deliver products 
that are safe, compliant 
with legal and regulatory 
requirements, and fit for 
purpose. Increasingly, 
customers also want 
to know that products 
have been sustainably 
sourced and that their 
environmental impact is 
minimised. 

We must also ensure 
that our suppliers 
share and uphold our 
approach to business 
ethics, human rights 
(including safety and 
modern slavery) and the 
environment. 

Failure to do so could 
result in harm to 
individuals with the 
potential for customers, 
colleagues and other 
stakeholders to lose 
confidence in the 
Dunelm brand.

People and culture

Link to Customer  
1st strategy:
Committed colleagues

Performance indicator:
Colleague engagement

Executive responsibility: 
People and Stores 
Director 

Reports to: 
Chief Executive Officer

Impact compared  
to 2017/18:
Decreasing

The success of the 
business could be 
impacted if it fails 
to attract, retain and 
motivate high calibre 
colleagues.

Maintaining the 
culture of our business 
embodied in our 
‘business principles’ is 
essential to deliver our 
strategy and ensure the 
long term sustainability 
of our business.

•  Specialist partner appointed 

to review and grade ethical 
audits and follow up on 
corrective actions. Supplier 
audits extended to UK 
warehouse facilities used 
by suppliers and Pausa 
suppliers

•  Food safety and allergen 
compliance strengthened 
following a thorough 
review conducted with the 
support of a specialist food 
technologist 

•  Packaging specialist 

recruited to help develop 
our plan to minimise 
unnecessary packaging and 
phase out single-use plastics 
where feasible

•  Appointed third party to 
verify compliance with 
legality of timber sourcing 
through our branded 
product supply chain

•  Sustainable cotton sourcing 

plan developed

•  Modern slavery awareness 
programme continued

For further information please 
see the Sustainability Report.

•  Purpose and customer 

promises embedded 
throughout the business 
through the Customer 1st 
plan

•  Organisational design work 
completed to align resource 
to growth areas and 
promote productive ways of 
working

•  Enhanced Group Board 
engagement with 
colleagues through NED 
attendance at National 
Voice Forum in November 
and April, and Board 
presentation in November

•  Mental health awareness 

initiative launched, and 
started programme to train 
mental health first aiders

•  We have a range of policies 
specifying the quality of own 
brand products and production 
processes which suppliers must 
adhere to

•  Factory profile questionnaire 
introduced, to obtain a more 
holistic assessment 

•  We operate a full test schedule 
for all new own label products 
and on a sample basis for 
ongoing lines, overseen by our 
Specialist Product Technology 
team

•  Food hygiene and allergen 

awareness is maintained through 
the adoption of clear operating 
guidelines and compulsory 
colleague training. Compliance 
audits are performed regularly

•  All stock and food suppliers 
and the majority of our other 
suppliers are required to sign up 
to our Anti-Bribery and Ethical 
Code of Conduct which is in line 
with international guidelines, and 
also covers modern slavery

•  We conduct periodic audits 

on all suppliers of own brand 
products against our Code of 
Conduct

Board oversight: 
Ethical trading/modern slavery/
sustainable sourcing reviewed 
annually in depth by the Board.

•  The composition of the Executive 
team is regularly reviewed by 
the Board to ensure that it is 
appropriate to deliver the growth 
plans of the business

•  Succession plans and annual 

appraisals are in place across the 
Group

•  High calibre individuals are 

retained and developed through 
sponsored talent management 
and development

•  Business principles in place to 

describe our values and business 
culture

•  The Group’s remuneration policy 
detailed on pages 71 to 75 is 
designed to ensure that high 
calibre executives are attracted 
and retained. Lock-in of senior 
management is supported by 
awards under the Long Term 
Incentive Plan

Board oversight: 
People plan and culture reviewed at 
least annually by the Board.

27

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Principal Risks and Uncertainties

continued

Risk

Description

How we mitigate

Progress in 2018/19

Failure to anticipate 
and address the 
strategic, regulatory 
and reputational impact 
of climate change and 
governmental action in 
response to it.

Climate change 
and environment

Link to Customer  
1st strategy:
Our customer promises

Lean and efficient supply 
chain

Performance indicator:
Prosecution and other 
regulatory action

Executive responsibility: 
Company Secretary

Reports to: 
Chief Financial Officer

Impact compared  
to 2017/18:
New/emerging principal 
risk

•  Sustainability Committee, chaired 

by the Company Secretary, 
oversees our approach to 
sustainability issues, including 
climate change

•  Sustainability Manager 

accountable for ensuring 
that the Group complies with 
environmental legislation and 
reporting and monitoring new 
legislation and best practice

•  Targets in place to reduce 

emissions, energy usage and 
waste to landfill, and increase 
recycling

•  Energy brokers advise on energy 

saving strategy

• 

 Waste management contractor 
KPIs to deliver waste 
minimisation and recycling 
targets

•  Sustainability Committee 
relaunched – remit and 
membership widened

•  Environmental and 

sustainability targets set – 
including waste, energy, 
HGV fleet emissions

•  Decision taken to source 
100% green energy

•  New colleague engagement 

programme rolled out

•  Targets being developed 
to reduce packaging and 
packaging waste 

•  Strategic climate change 
risk assessment being 
developed

28

corporate.dunelm.com Stock code: DNLM                                           Risk

Description

How we mitigate

Progress in 2018/19

Fines, damages claims 
and reputational 
damage could be 
incurred if we fail 
to comply with 
legislative or regulatory 
requirements including 
consumer law, health 
and safety, employment 
law, GDPR and data 
protection, Bribery Act, 
competition law.

Regulatory and 
compliance

Link to Customer  
1st strategy:
Our customer promises

Committed colleagues

Performance indicator:
Prosecution and other 
regulatory action

Executive responsibility: 
Company Secretary

Reports to: 
Chief Financial Officer

Impact compared  
to 2017/18:
No change

Brexit could impact sales 
and margin due to a 
downturn in consumer 
demand, increase costs 
due to the fall in the 
value of sterling against 
the US dollar, or cause 
supply chain issues, 
supplier failure and 
labour shortages.

Brexit

Link to Customer  
1st strategy:
Our customer promises 

Lean and efficient supply 
chain

Performance indicator:
Sales and profit

Executive responsibility: 
Chief Financial Officer

Impact compared  
to 2017/18:
Increasing

•  Policies and training in place in 

• 

respect of key compliance areas. 
These are regularly reviewed and 
updated

•  Operational management are 
responsible for liaising with 
the Company Secretary and 
external advisers to ensure that 
new legislation is identified and 
relevant action taken

•  Dedicated Group health and 
safety function to oversee this 
aspect of compliance

•  Training on the requirements of 
the Bribery Act and Competition 
Law is in place for all relevant 
colleagues and policies are 
communicated to all suppliers

•  We have a whistleblowing 

procedure and independently 
administered helpline which 
enables colleagues to raise 
concerns in confidence

Board oversight: 
Monthly Board report on health and 
safety.

Health and safety reviewed in depth 
by the Board at least annually.

GDPR and Bribery Act are standing 
Audit and Risk Committee agenda 
items.

Non-compliances reported by the 
Company Secretary by exception.

Installed security locks 
on single bladed knives 
and reinforced colleague 
awareness and ‘Think 
25’ training, including 
repeat training for all store 
colleagues, to prevent sale 
to customers who are aged 
below 18, and instigated a 
third party programme of 
test audits

•  Video training and pocket 
guidelines rolled out in 
stores to help colleagues 
deal with violent customers 
and conflict situations 

•  Reduced accident rates in 
our home delivery fleet by 
39%

•  Strengthened health and 

safety governance through 
the creation of functional 
steering groups to drive 
health and safety actions

•  Developed policy on use of 
independent contractors in 
advance of the April 2020 
deadline, which will impose 
an obligation on Dunelm 
to assess whether workers 
are genuine contractors or 
employees, and to pay any 
tax/NI due

•  Continued to embed new 
policies and processes 
implemented to comply with 
the General Data Protection 
Regulation

•  Brexit risk assessment completed 
to identify potential areas of 
risk, and a number of mitigating 
actions identified

• 

Increased the percentage of 
anticipated FY19 and FY20 
dollar purchases which have 
foreign currency hedging 
in place

•  Steering group meets monthly to 
review developments, standing 
monthly agenda item for the 
Executive Board

•  Continue to reduce use of 

agency labour in the Dunelm 
Home Delivery Network and 
in Dunelm DCs, and logistics 
partners encouraged to do 
likewise

Board oversight: 
Twice yearly review of principal risks.

Monthly updates through CFO 
report.

• 

Limited stock build in place 
prior to 31 October 2019

•  Assessed number of 

colleagues who are EU 
nationals. Agreed to assist 
in registration for obtaining 
‘settled status’

•  HDN driver pay increased in 

line with market

•  Reviewed supplier capability 

to maintain data flows from 
EU in respect of key IT 
systems

•  Prepared operational plan 
to manage fall in value of 
sterling

29

Read about our marketplace on 
pages  8  and  9

Read about our sustainability on 
pages  33  and  45

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Principal Risks and Uncertainties

continued

Risk

Description

How we mitigate

Progress in 2018/19

Operations impacted 
by failure to develop 
technology to support 
the strategy, lack of 
availability due to 
cyber attack or other 
failure, and reputational 
damage/fines due to 
loss of personal data.

• 

Information security steering 
group in place to oversee the 
Group’s approach to IT security 
and data protection 

• 

IT security function in place, 
reporting to the ISSG

•  Formal IT governance processes 
in place to cover all aspects of IT 
management

•  Changes to IT services are 

managed through a combination 
of formal programmes for large 
and complex programmes, or 
bespoke iterative development 
methodologies for smaller scale 
changes

• 

Increased investment in IT 
security resource agreed

•  Continue to implement the 
GDPR risk treatment plan

•  New structure and ways 
of working leading to 
improved colleague 
engagement and retention, 
improved systems 
knowledge and ownership, 
and more rapid and agile 
development of systems

•  Network re-architecture 
project implemented to 
allow better control, visibility 
and security

•  A detailed IT development and 
security roadmap is in place, 
aligned to strategy

•  Continuity plans in place for 
all major systems and with 
regular testing programme

•  We have a disaster recovery 
strategy designed to ensure 
continuity of trade

•  Comprehensive third party 

support in place for relevant 
technologies

•  Authorisation controls and 

access to sensitive transactions 
are kept under review

Board oversight: 
Cyber security is a standard 
agenda item for the Audit and Risk 
Committee.

Major security incidents reported by 
the Company Secretary.

Sales/profitability and 
customer satisfaction 
could be impacted by 
supply chain disruption 
or loss of access to key 
support locations. 

• 

 Supply chain strategy in place 
to ensure capacity is in line with 
long term financial plan

•  New five-year logistics 
capacity plan being 
developed

•  Business continuity plans in place 
for Dunelm non-store facilities 

•  Business continuity plans 

reviewed

• 

 Continue to strengthen 
relationships with key 
suppliers

•  Contracts in place with third 
party logistics partners 

•  We seek to limit dependency 
on individual suppliers by 
actively managing key supplier 
relationships

Board oversight: 
Business continuity is a standard 
Audit and Risk Committee agenda 
item.

IT systems, data 
and cyber security

Link to Customer  
1st strategy:
Our customer promises

Customer data and 
insight

Agile and scalable 
digital platform

Lean and efficient supply 
chain

Performance indicator:
Number of major 
incidents

Executive responsibility: 
Chief Information Officer 

Reports to: 
Chief Executive Officer

Impact compared  
to 2017/18:
No change

Supply chain 
disruption

Link to Customer  
1st strategy:
Our customer promises

Lean and efficient supply 
chain

Performance indicator:
Service levels in respect 
of store fulfilment

Executive responsibility: 
Chief Executive Officer

Reports to: 
Chief Executive Officer

Impact compared  
to 2017/18:
No change

30

corporate.dunelm.com Stock code: DNLM                                           Risk

Description

How we mitigate

Progress in 2018/19

•  Renewed focus on 

cost discipline through 
monthly Executive Board 
performance review

•  Refit programme refocused 

to deliver better return on 
capital

•  Working groups in place to 

manage product lifecycle, 
stock and returns

•  New investment and 

contract approval process 
implemented

•  Store management teams 

restructured to reduce costs

•  Significant improvement in 
year end net debt position 
of £25.3m (0.15× EBITDA) 
(FY18: £124.0m) due to 
increased profitability and 
focus on cost and cash 
management

•  Foreign currency hedges 
are in place covering 
approximately 75% of 
expected purchases in FY20

Business efficiency

Link to Customer  
1st strategy:
Our customer promises

Lean and efficient supply 
chain

Performance indicator:
Operating cost %

Executive responsibility: 
Chief Financial Officer

Reports to: 
Chief Executive Officer

Impact compared  
to 2017/18:
Improved

Profitability could be 
impacted by failure to 
operate the business 
efficiently or to manage 
cost price volatility.

•  Costs are managed by the Board 
and Executive Board through the 
budget and forecasting process 
and monthly management 
accounts reviews

•  Dunelm’s scale, growth and 

increased buying power allows it 
to secure supply of key services 
and raw materials at competitive 
prices. Commodity price tracking 
covers all key materials

•  Major non-stock purchase 

contracts regularly tendered

Board oversight: 
Board receives monthly management 
accounts.

Long term plans and budget 
reviewed by the Board at least 
annually.

Finance and 
treasury

Growth constrained by 
lack of access to capital/
financial resource.

•  The Group has a £165m, five-

year Revolving Credit Facility in 
place until March 2023

•  Further, uncommitted borrowing 
facilities have been agreed for 
possible short term working 
capital requirements

•  Dunelm works with a syndicate 

of long term, committed partner 
banks

•  A Group treasury policy is in 

place to govern levels of debt, 
cash management strategies 
and to control foreign exchange 
exposures

•  Hedging is in place for foreign 
exchange, and freight and 
energy prices are agreed in 
advance, to help mitigate 
volatility and aid margin 
management

Board oversight: 
Board receives monthly treasury 
report.

Link to Customer  
1st strategy:
Our customer promises

Lean and efficient supply 
chain

Performance indicator:
Operating cash 
conversion

Banking covenant 
compliance

Executive responsibility: 
Chief Financial Officer

Reports to: 
Chief Executive Officer

Impact compared  
to 2017/18:
Decreased

Read about our strategy on 
pages  12  and  13

31

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Principal Risks and Uncertainties

continued

Going concern
The Group has considerable financial resources together with 
long-standing relationships with a number of key suppliers 
and an established reputation in the retail sector across the 
UK. In their consideration of going concern, the Directors 
have reviewed the Group’s future cash forecasts and profit 
projections, which are based on market data and past 
experience. The Directors are of the opinion that the Group’s 
forecasts and projections, which take into account reasonably 
possible changes in trading performance, show that the Group 
is able to operate within its current facilities and comply with its 
banking covenants for the foreseeable future. 

As a consequence, the Directors believe that the Group is 
well placed to manage its business risks successfully. Having 
reassessed the principal risks, the Directors consider it 
appropriate to adopt the going concern basis of accounting 
in preparing the financial information. Further information 
regarding the Group’s business activities, together with the 
factors likely to affect its future development, performance 
and position is set out in the Strategic Report on pages 8 to 
19. The financial position of the Group, its cash flows, liquidity 
position and borrowing facilities are described in the Financial 
Review on pages 20 to 23. In addition, note 18 to the Annual 
Report and financial statements includes the Group’s objectives, 
policies and processes for managing its capital, its financial risk 
management objectives, and its exposures to credit risk and 
liquidity risk.

Viability statement
In accordance with provision C.2.2 of the 2016 Corporate 
Governance Code, in addition to the going concern statement, 
the Directors have also assessed the prospects of the Group 
over a longer period. 

The Directors confirm that the Group has considerable financial 
strength, and therefore they have a reasonable expectation that 
the Group will continue in operation and meet its liabilities as 
they fall due for the next five years, ending June 2024. 

A period of five years has been chosen as this is the timeframe 
currently adopted by the Board as its strategic and financial 
planning horizon, and the business is largely dependent on 
UK consumer confidence and discretionary spending which is 
difficult to project beyond this period. 

The five-year plan considers the Group’s earnings growth 
potential, its cash flows, financing options and key financial 
ratios, taking into account the economic outlook and principal 
risks and mitigating factors affecting the Group.

This assessment of viability has been made with reference to the 
Group’s current position and future prospects, its strategy,  
the market outlook and its principal risks and the mitigation in 
place to manage them. These were reviewed by the Directors at 
the August 2019 Board meeting alongside the latest five-year 
plan, which took into account, among other things, the latest 
market outlook. 

The Board considers that the uncertainties around the UK’s exit 
from the European Union give rise to the most significant risks in 
the near future. Consumer confidence may decline, a fall in the 
value of sterling against the US dollar could result in increases 
to the cost base and disruption at ports could impact the supply 
chain. Price increases would partially alleviate the cost pressure 
but could be offset by declines in volume. It therefore considers 
that the likely impact of any of the principal risks materialising 
would be a reduction in the level of sales growth and possibly a 
weakening in gross margin. 

As a result, a number of sensitivities against the five-year plan 
have been modelled and reviewed by the Audit and Risk 
Committee as part of the assessment made to support this 
statement, together with the actions which could be taken 
to mitigate these scenarios. Additionally, the strength of the 
Group’s balance sheet and the low level of net debt was also 
taken into account.

The sensitivities modelled included a reduction in sales, 
reductions in gross margin and additional inflationary cost 
pressures. Even in the event of the combined downside 
scenarios the Group continues to generate sufficient profits 
and cash over the five-year time horizon. Discretionary action 
could be taken to mitigate the impacts of these scenarios within 
the ordinary course of business, including the reduction of 
discretionary spend and reducing capital expenditure.

32

corporate.dunelm.com Stock code: DNLM                                           Sustainability

How we operate 
Our aim has always been to create a business that delivers long 
term, sustainable growth and strong financial performance. 

How we embed sustainability in 
our business

Increasingly, government, regulators and shareholders are 
demanding that companies like Dunelm play a leading 
part in addressing the challenges of climate change and 
social well-being. We believe that we can only deliver these 
objectives if we respect our customers, colleagues, suppliers, 
the environment and our local, national and international 
community. This is embodied in our business principles, which 
set out how the Group, the Board and all of our colleagues are 
expected to behave. 

A big step forward in our progress  
this year
Sustainability has been part of how we do business for many 
years, but we have step changed our focus on climate change 
and sustainability issues over the past year.

During the year, the Company Secretary assumed the role of 
Chair of our Sustainability Committee, which is attended by 
colleagues from relevant business areas, and regularly reports to 
the Executive Board and the Group Board on our sustainability 
activities. Our focus this year has been on prioritising the issues 
that are most relevant to Dunelm, identifying where we need to 
do more, and setting ourselves targets. These are described in 
the pages which follow. We will be reporting progress against 
our targets going forward. 

We have launched a programme to re-engage our colleagues, 
many of whom have proved to be enthusiastic supporters.  
We are also starting to talk to our customers about our activities 
and plans.

Next steps – developing our strategy for 
sustainability and climate change
We are determined to continue and build on our work, and 
this report describes many of our activities. We are building 
sustainability into our five-year strategic plan, and are developing 
our long term sustainability strategy, as it becomes increasingly 
important to our customers and our colleagues. We have also 
started to look at what the impact of climate change and the 
move to a low carbon economy will mean for our business, and 
this analysis will be developed over the coming year.

UN Sustainable Development Goals

The 17 Sustainable Development Goals, created by the 
United Nations in 2015, set out a broad range of goals that are 
designed to improve health and education, reduce inequality, 
and spur economic growth – while tackling climate change 
and working to preserve our oceans and forests. Companies 
worldwide have a role to play in achieving these objectives, and 
we have aligned our reporting on the following pages to the 
goals which we consider can deliver the greatest impact.

Sustainability Committee

•  Keeps up to date with legislative and best practice 

sustainability developments

•  Develops strategic objectives, policy, targets and 

initiatives for recommendation to the Executive Board 
and Board

•  Monitors progress against sustainability targets

•  Chaired by the Company Secretary, who reports to the 

Executive Board and the Board on progress

Board

•  Approves the sustainability strategy and supporting 

policies

•  Overall responsibility for our sustainability performance

•  Oversight of the business principles 

•  Monitors progress through KPIs and Board reports

•  Annual presentations on sustainability topics

Executive Board

•  Approves the sustainability strategy and supporting 

policies for approval by the Board

•  Role models for the business principles

•  Members have line responsibility for managing specific 

sustainability topics

•  Approves policies prior to submission to the Board

•  Regular Executive Board meeting agenda items

•  Monitors progress through KPIs, Board reports and 

customer and colleague feedback

Colleagues

•  Appraised by reference to our business principles

•  Provide feedback of customer and colleague suggestions 

via our engagement survey, Yammer (in-house 
communication tool) and National Voice Forum

How we engage on sustainability issues

•  Customers: through our dunelm.com website, customer 

engagement centre and social media 

•  Colleagues: monthly ‘huddles’, National Voice Forum, 

Yammer, ‘always on’ engagement survey

•  Suppliers: quality policies, annual conference and 

meetings throughout the year

• 

Investors: Annual Report, corporate website, biannual 
corporate governance presentation, via the Company 
Secretary

•  Others: social media, corporate website 

33

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Sustainability:

Customers

Executive responsibility:  
Customer and Digital Director

Link to our Customer 1st strategy:
•  Our customer promises

Link to business principles:

Sell
more

Be
committed

Link to principal risks: 
Competition, market  
and customers

Our purpose is to  
help everyone create  
a home they love.

We welcome all customers, 
whatever their age, taste or budget, 
and offer them the widest range of 
products for their homes, whenever 
and however they want to shop. 

Our policies
•  We will always look out for ways to 

make homes (and shopping for them) 
better for our customers. We want 
every customer to create a home they 
love. To do this we offer:

 − Well designed, brilliant quality, 
own label products at the best 
possible prices

 − The widest possible range 

of products, offering choice, 
newness, seasonality and 
desirable brands

 − Easy access to our products, 

however customers choose to 
shop (in store, home delivery, 
delivery to store, assisted selling 
in store)

 − Stores which customers want 

to visit – inspiring, conveniently 
located, safe and accessible

 − Website that is inspiring and 

easy to navigate, with convenient 
delivery and collection options

 − Friendly and knowledgeable 
colleagues, in store, in our 
contact centre and delivering our 
products

 − Products which meet our 

customers’ expectations for 
safety and ethical and sustainable 
sourcing

34

2018/19 achievements

•  We reached more customers and raised 

awareness of our offering through ongoing 
communications and sponsorship such as 
ITV’s “This Morning”

•  We invested in customer hosts, store 

colleagues who are focused on helping 
every customer find just what they need

•  We equipped our store colleagues with chip 

and pin enabled tablets, making our entire 
online portfolio accessible for ordering in-
store for home delivery

•  We increased our online exclusive product 
range to offer customers even more choice

•  We offered our biggest ever Christmas 

range of homewares and gifting

•  We improved product availability for 

customers

UN Sustainable 
Development Goals

 − Marketing which is always fair 
and truthful, and responsible 
use of our customers’ 
personal data

 − Communication campaigns 
to remind customers we are 
here to help with inspiring 
imagery and helpful content

Measuring our impact
•  Active customer base grew by 

8.5%* in the year

What’s next for 2019/20
•  We will continue to develop our 

store formats to make them more 
attractive and inspiring for our 
customers

•  We will continue to drive brand 
awareness and impact, reaching 
more people and focusing on 
always delivering our brand 
‘purpose’

•  We will grow our social media 
following to inspire even more 
customers with our great range and 
style

•  We will continue to improve our 
product range, design and value

•  We will provide more convenient 

delivery options for customers who 
order from us online

•  Delivery of our new digital platform 
will enable us to continually develop 
and improve customer experience 

Our targets
•  Grow active customer base by  

2 million between FY19 and FY23

*  Unique active customers who have shopped in the  
last 12 months, based on management estimates 
using Barclays data.

corporate.dunelm.com Stock code: DNLM                                           Sustainability:

Sustainable Products

Executive responsibility:  
Product Director

Link to our Customer 1st strategy:
•  Great choice and value

Link to business principles:

Sell
more

Do things 
our own 
way

Keep it
simple

Link to principal risks: 
Brand damage; regulatory and 
compliance; climate change

We are committed to 
making positive changes 
which will reduce the 
impact of our products 
on the environment. 

Measuring our impact
•  Updated our policies and set 

targets 

What’s next for 2019/20
•  Develop an annual environmental 

assessment for all sites 
manufacturing own brand 
product

Sustainability forms a key part of 
our product sourcing strategy and 
development pipeline. 

•  Release our Sustainable 

Packaging Manual to all own 
brand suppliers

Our policies
Sustainable sourcing: All suppliers sign 
our Code of Conduct, which requires 
them to minimise waste and dispose of 
it in accordance with legal requirements, 
reduce packaging to optimise usage/
best fit and improve the recycled content 
of their products and packaging; and to 
commit to a strategy of carbon reduction.

Suppliers of our own brand products 
are also required to comply with the 
following policies:

Preferred textile fibre policy: Covering 
the welfare and environmental standards 
that apply to textile farming and 
production, particularly cotton – we are 
targeting all of the cotton in our own 
brand products to be sustainably sourced 
by 2025.

Timber policy: The timber used in all 
products and marketing materials must 
be legally sourced, and we are targeting 
50% of our products to be sustainably 
sourced by 2025.

Animal welfare policy: Based on the 
Farm Animal Welfare Committee’s 
Five Freedoms, with materials-specific 
requirements, for example covering fur, 
animal hair, leather, sheepskin and wool.

Palm oil: All Dunelm and Pausa own 
brand products which contain palm  
oil to be 100% sustainably sourced by the 
end of FY20.

Our policies are available on  
https://corporate.dunelm.com

•  Start implementing our 

packaging action plan – to focus 
on our highest use product 
categories

•  Review alternatives to sale of 
plastic water bottles in Pausa 
cafes

• 

Increase the percentage of 
sustainably sourced cotton in our 
product ranges

•  Begin roll-out of On Pack Recycling 

Labelling (OPRL) to communicate 
best disposal/recycling route of all 
packaging types to help customers

•  Review feasibility of providing ‘take 
back’ schemes for some of our 
products, providing a ‘closed loop’ 

Our targets
•  30% of all plastic packaging of own 
brand products to be from recycled 
content by 2022

•  All own brand cotton products to be 

from sustainably sourced cotton by 
2025

•  All Dunelm and Pausa own brand 

products which contain Palm oil to be 
100% sustainably sourced by the end 
of FY20

•  100% of all timber to be from legally 
harvested sources by FY20, and 50% 
of all timber used in Dunelm own 
brand products to be sourced from 
certified sources by FY25

2018/19 achievements

• 

• 

Engaged a sustainable packaging 
consultant to help us formulate a strategy 
to reduce the primary and secondary 
packaging used throughout our supply 
chain, with a particular emphasis on  
single-use plastic

Removed small single-use customer plastic 
bags from store and provided recyclable 
alternatives made from 100% recycled 
content

•  Appointed Track Record Global, a supply 

chain traceability specialist to work with our 
own brand furniture suppliers to verify that 
all timber is legally sourced

• 

Removed straws and plastic disposable 
cutlery and introduced de-compostable 
take-away food and drink containers at all 
Pausa cafes 

•  Distributed reusable cups to colleagues, 

saving thousands of paper cups each week

•  All tea and coffee sold in our Pausa cafes is 

from a certified Rainforest Alliance source

UN Sustainable 
Development Goals

35

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Sustainability:

Suppliers and Human Rights

2018/19 achievements

•  We have appointed Verisio Ltd, an ethical 
auditing and modern slavery specialist, to 
manage and risk assess all audits

•  We have updated our policy to accept 

a broader range of audits from globally 
approved audit bodies, all of which support 
the ETI base code

• 

Suppliers have signed our Quality Manual 
which sets out our policy and consequences 
for non-compliance

•  We have fully mapped our Tier 1 suppliers 
and have a valid audit against 98% of our 
own brand product manufacturing sites

•  Our audit programme has been extended 

to UK warehouses that stock Dunelm brand 
product and our Pausa café suppliers

•  We have launched an online portal for 
suppliers to upload evidence to show 
continuous improvement with their sites and 
close off corrective actions. This is actively 
managed and verified by Verisio

• 

Training has been provided to UK suppliers 
of own brand products, to raise awareness 
of modern slavery and how to improve 
procedures to reduce the risk within the 
supplier’s supply chain

•  We have completed an ethical audit of our 

own manufacturing site

•  We have developed an in-house modern 

slavery desktop audit which is being rolled 
out to our distribution and manufacturing 
sites and those of our key UK partners

UN Sustainable 
Development Goals

All suppliers of Dunelm branded 
products must have a satisfactory 
audit in place which is no more than 
two years old, and a valid building 
and fire safety certificate. Supplier 
branded products are not subject 
to audits but suppliers sign our 
Code of Conduct (or equivalent) 
and an assessment is made of their 
standards and capability.

Our in-house Quality and Sourcing 
team has extensive experience of 
working with factories to improve 
quality, compliance and ethical 
standards. Our sourcing partners 
monitor standards and work to 
improve them on our behalf. Where 
non-compliance is discovered we 
work with a supplier to help them 
achieve compliance, usually within six 
months. Critical non-conformances 
such as use of child labour, working 
against choice/slavery or absence 
of valid building certificates are 
escalated immediately. 

Modern slavery – We have assessed 
our own facilities and supply base 
(products and services) for modern 
slavery risk and have required the 
major providers to sign our Code of 
Conduct. Our audits of suppliers of 
our Dunelm branded products also 
covers modern slavery. Our statement 
made pursuant to the Modern Slavery 
Act 2015, which contains further 
information, is available at  
https://corporate.dunelm.com. 

Executive responsibility:  
Product Director

Link to our Customer 1st strategy:
•  Our customer promises

•  Committed supplier partners

Link to business principles:

Sell
more

Be
committed

Do things 
our own 
way

Keep it
simple

Link to principal risks: 
Brand damage; regulatory and compliance; 
climate change

We do not manufacture 
the vast majority of 
the products that we 
sell, so we need to 
maintain relationships 
with suppliers and 
manufacturers worldwide 
who can meet our high 
standards. 

They must demonstrate that 
they operate in accordance with 
recognised standards that uphold 
human rights and safety, prohibit 
modern slavery and promote 
sustainable sourcing.

Our policies
Fair and consistent – One of our business 
principles is to deal with suppliers in an 
open and honest way. We require all of 
our suppliers to sign our standard terms 
and conditions in advance of commencing 
trade, and we have signed up to the 
Prompt Payment Code. The number of 
days’ purchases outstanding for payment 
at 29 June 2019 was 44 days (2018: 31 
days), and we consistently pay over 90% of 
our invoices within agreed terms.

Human rights – Effective management of 
human rights throughout our supply chain 
is built into our product procurement 
procedures. All product suppliers are 
asked to sign our Code of Conduct, 
based on the Ethical Trading Initiative 
(ETI) base code, with a strengthened 
section on slavery. This requires that 
suppliers provide a clean and safe work 
environment, workers must be treated 
with respect and earn a reasonable wage, 
and relevant local laws and regulations 
must be met. Our policy is available at 
https://corporate.dunelm.com. 

36

corporate.dunelm.com Stock code: DNLM                                           Measuring our impact
•  Percentage of Tier 1 suppliers 

mapped: 100%

•  Percentage of factory base for own 
brand products with audit no more 
than two years old: 98%

•  Percentage of green or amber audits: 

77%

What’s next for 2019/20
•  Continue to work through corrective 
actions plans with factory base, 
towards target of 90% audits to be 
green or amber by FY21

•  Complete modern slavery assessment 
for UK sites holding Dunelm brand 
product including Pausa

•  Carry out surveillance audits on 

Dunelm sites in higher risk regions

•  Map Tier 2 sites for Dunelm own 

brand product

•  Develop a risk-based programme 
for assessing third party branded 
suppliers

•  All Dunelm support and distribution 

sites to complete a modern slavery 
audit and managers training 
programme

Our targets
•  100% of factory base for own brand 

products with audit no more than two 
years old by FY20

•  90% green or amber audits by FY21

Read about our strategy on 
pages  12  and  13

37

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Sustainability:

People

Executive responsibility:  
People and Stores Director

Link to our Customer 1st strategy:
•  Committed colleagues

Link to business principles:

Be
committed

Do things 
our own 
way

Link to principal risks: 
People and culture

We believe that a great 
place to work is a 
great place to shop. 

We can only deliver great products 
and services to our customers 
through the hard work and 
commitment of our colleagues.

We employ over 9,000 colleagues 
across our business: in stores; our 
distribution and manufacturing 
operations; our customer 
engagement centre in Radcliffe; and 
our support centres in Leicester and 
London. 

Our policies
We aim to provide fair employment to all 
colleagues, regardless of disability, race, 
religion or belief, sex, sexual orientation, 
gender reassignment, marital status or 
age. In the past year we have continued 
our ‘Empowering Female Leaders’ 
programme to promote greater gender 
diversity in our management population, 
as well as other events, for example 
we held a ‘Women in Tech’ event, and 
introduced a flexible holiday entitlement. 
Further details are in our equality and 
diversity policy, which is available at 
https://corporate.dunelm.com.

At the end of June 2019, the breakdown 
of male and female colleagues was as 
follows:

Group Board

Executive Board 

Dunelm Leadership Team  
(including Executive Board members)

All other colleagues

We recognise the benefits of a 
diverse workforce, and during the 
year we have started to measure 
diversity throughout our colleague 
population to identify gaps, and look 
at ways in which we can promote 
diversity beyond gender.

‘Develop our people’ is one of 
our business principles – investing 
in training and development 
opportunities helps us retain talent 
in the business – 92% of all store 
management vacancies in the year 
were filled internally and over 30,000 
e-learning modules completed 
across the business. 

All new colleagues receive our ‘Little 
Book of House Rules’ explaining 
our business principles, which are 
used in recruitment and appraisals, 
and embedded into our colleague 
communications.

Some of the ways we bring our 
business principles to life include:

• 

‘Housewarming’ induction for 
new starters, to introduce them to 
us, our products and our way of 
doing things

•  Communication through 

regular ‘huddles’ (informal team 
briefings); a weekly topical 
email; Intouch and Yammer intranet 
communications and an annual 
strategy communication event. We 
have added to this a company-wide 
‘new year celebration’ which marks 
the start of the financial year

Male

Female

% Female

5

3

14

3,107

3

5

6

6,462

38%

63%

 30%

68%

38

2018/19 achievements

•  Held a company-wide engagement survey 
(in addition to the ‘always on’ survey), 
using this to better inform the way we 
communicate with and engage colleagues 
throughout their career. After increasing by 
over 30% between July 2017 and May 2018, 
our engagement score improved by a further 
14% between May 2018 and May 2019

• 

• 

• 

• 

Recognised by Glassdoor as being in the 
“top 50 best companies to work for in the 
UK”

Launched a mental health awareness 
programme, training over 50 colleagues 
as mental health first aiders, and training 
management colleagues to recognise and 
deal with mental health issues in their teams 

Started a ‘pay advance’ facility for our 
colleagues, allowing them to access early up 
to 50% of the pay they have earned during 
the period. This gives our colleagues an 
alternative to pay day loans

Introduced a ‘flexible time off’ scheme, 
allowing all colleagues to take unpaid leave 
in addition to their paid holiday allowance

•  Working with Marion Sears as our 

‘Designated Non-Executive Director’ for 
employee engagement – our National Voice 
colleagues have been developing as a 
consultative body

•  Developed the first ever retail degree 
apprenticeship, which over 20 of our 
colleagues are beginning in September 
2019

UN Sustainable 
Development Goals

corporate.dunelm.com Stock code: DNLM                                           •  Regular colleague council meetings 

(rebranded as National Voice) 
attended by senior management, 
enabling colleagues to raise and 
discuss issues. The National Voice 
meet with Marion Sears as our 
‘designated Non-Executive Director’ 
for employee matters

•  Our ‘always on’ colleague feedback 

mechanism allows us to act on issues 
quickly. A number of key concerns 
affecting colleagues have been 
identified and addressed throughout 
this year

Measuring our impact
• 

Increase in colleague engagement 
score: 14% (2018 increase: 30%) 

What’s next for 2019/20
• 

Launch and embed a new leadership 
behaviours framework, through a 
Leadership Development Programme 
with our Senior Leaders

•  Continue to develop our focus on 

supporting colleague well-being and 
mental health, including launching 
a well-being platform (provided 
by Retail Trust) to all colleagues, to 
provide access to useful advice and 
content to promote well-being

•  Continue the progress made 

through the ‘everyone’s welcome’ 
project which is to promote diversity, 
regardless of disability, race, religion 
or belief, sex, sexual orientation, 
gender reassignment, marital status 
or age, background or circumstances

•  Developing the capability in the 
business around data and insight

Our targets
• 

Improve colleague engagement score 
by end of FY20

Read about our strategy on 
pages  12  and  13

39

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Sustainability:

Health and Safety

Executive responsibility:  
Company Secretary

Link to our Customer 1st strategy:
•  Committed colleagues

Link to business principles

Be
committed

Keep it
simple

Link to principal risks: 
Regulatory and compliance;  
people and culture

We want to ensure the 
safety and well-being 
of our customers, our 
colleagues and all our 
visitors. 

We have a Group Health and Safety 
Manager who ensures that the 
appropriate policies and procedures 
are in place, and regularly reports to 
the Group Board and the Executive 
Board. 

Our policies
The Board is responsible for the creation 
and implementation of our health and 
safety policy and procedures, which 
include an effective system of ‘upward’ 
and ‘downward’ communication, 
appropriate standards for monitoring 
performance and ensuring that sufficient 
resources are available to support this 
activity. A copy of our full policy is at 
https://corporate.dunelm.com.

Health and safety is a standard agenda 
item at every Board and Executive Board 
meeting, supported by a monthly report 
and a formal annual presentation from 
the Group’s Health and Safety Manager 
covering accident/risk analysis, review 
of previous objectives and agreement of 
new objectives for the next year.

In our stores, each store manager 
is responsible for ensuring the 
implementation of health and safety 
policy and procedures in his or her 
store, supported by the area manager 
and the Group health and safety 
Manager. At our Stoke distribution 
centres we have a dedicated 
Health and Safety Manager. Risk 
assessments are in place at all 
Company sites and updated as 
required.

We have an in-house health and 
safety audit, which monitors 
compliance to policy and procedures 
and is reviewed annually to ensure 
that it meets best practice industry 
standards and to address any specific 
risks identified. Our stores and 
distribution centres complete an 
online self-audit monthly, and area 
managers audit each of their stores 
at least once a year. This is backed 
up by our in-house operational 
Health and Safety team who report 
to the Group Health and Safety Manager. 
Regular review meetings are held 
between the Group’s Health and Safety 
Manager and senior management from 
operational functions. 

We have a proactive approach to safety, 
and colleagues are encouraged to report 
all potential hazards and risks. We have 
an ongoing programme of education and 
training, including DVDs and interactive 
computer-based learning, and we ensure 
colleague involvement through the 
National Voice.

2018/19 achievements

• 

• 

• 

Installed new security locks on single knife 
products in store, refreshed our ‘Think 25’ 
training material and introduced third party 
store testing programme

Took steps to improve colleague safety in 
store, through training, safety leaflet and 
provision of personal alarms

Implemented a campaign to improve safety 
in our Pausa cafes, including improving how 
we provide allergy information to customers 

•  Continued to reduce the risk to colleagues 
of using fork lift trucks in store by removing 
a total of 58 trucks and investing in delivery 
trucks with tail lifts

• 

Reduced vehicle accident rates in our home 
delivery fleet by 39%

•  Updated colleague drivers policies and 
implemented a new third party licence 
checking service to monitor/check driver 
and car MOT/insurance details

• 

Strengthened governance through creation 
of functional steering groups to drive health 
and safety actions

Measuring our impact
•  Number of reportable accidents 
under the Reporting of Injuries, 
Diseases and Dangerous Occurrences 
Regulations 2013 (RIDDORs) remains 
in line with last year’s performance

UN Sustainable 
Development Goals

40

corporate.dunelm.com Stock code: DNLM                                            
What’s next for 2019/20
•  Continue the focus on controls 

around the sale of knives and on 
colleague safety in store

•  Roll out simplified process 

for completing safety check 
documentation on an iPad, to save 
time and make tracking easier

•  Continue focus on Pausa safety 

•  Continue programme to remove fork 

lift trucks from stores 

•  Deliver a half-day health and safety 

training course for new managers and 
store premises keyholders to all stores

Our targets
•  Reduce RIDDOR reportable accidents 

year-on-year

UN Sustainable 
Development Goals

Read about our strategy on 
pages  12  and  13

41

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Sustainability:

Climate Change and Environment

Executive responsibility:  
Company Secretary

Link to our Customer 1st strategy:
Lean and efficient supply chain
• 

Link to business principles:

Be
committed

Do things 
our own 
way

Keep it
simple

Link to principal risks: 
Brand damage; climate change

We are committed to 
minimising the impact 
of our business on the 
environment. 

Our operational focus areas are 
recycling and waste management, 
energy consumption and carbon 
(CO2) emissions. 

Recycling & waste 
management
Our policies
•  Our approach to recycling and 

waste more generally is to adopt 
the following prioritisation: Reduce, 
Reuse, Rework, Recycle

•  To minimise general non-recyclable 

waste across the business and reduce 
use of landfill and other adverse 
environmental impacts

•  To be fully compliant with all relevant 

waste legislation

All stores have cardboard balers and 
colour-coded bins to segregate waste 
for recycling. Training programmes and 
communication to increase colleague 
awareness and compliance are 
undertaken frequently.

Our distribution centres in Stoke recover 
and process our product packaging from 
our DC and store operations (cardboard 
and polypropylene) for recycling. 

We have dry mixed recycling collections 
from our sites for paper, plastic bottles 
and cans which is then sorted and 
recycled offsite. We also recycle wooden 
pallets and metal fixtures. All electrical 
waste is recycled through a WEEE 
compliant scheme.

Food waste from our cafes and any 
remaining waste that is not sorted 
for recycling within the business 
is sent offsite for further sorting, 
and wherever possible we aim to 
generate energy from waste.

‘Less than perfect stock’ is offered to 
our customers who are looking for a 
bargain. We also work with over 100 
charity partners nationwide to donate 
quilts and pillows that cannot be sold 
to customers. 

Measuring our impact
Last year Dunelm recycled 76% 
(2018: 75%) of waste. Total Company 
landfill diversion increased again to 
96% (2018: 95%) and we continue to 
achieve 100% landfill diversion from 
our distribution centres in Stoke. 

What’s next for 2019/20
•  Continue to improve recycling 

performance aiming towards 
100% landfill diversion over the 
medium term

• 

Improve compliance in stores and 
in our Stoke distribution centres by 
continuing our in-store training and 
communications campaigns. 

Energy use
Our policies
Our policy objective is to reduce energy 
usage year-on-year.

Dunelm manages energy usage and 
energy reduction initiatives on a site-
by-site basis. ‘Smart’ meters are fitted to 
electricity and gas supplies and energy 
consumption is measured frequently with 
analytics tools available to help identify 
issues and opportunities to reduce usage. 
Building Management Systems (BMS), 
designed to optimise energy use, are 
fitted as standard across our estate. 

2018/19 achievements

Recycling & waste management

• 

Landfill diversion rate has increased to 96% 

•  Conducted waste audits throughout the 

store network, providing valuable education 
and awareness to colleagues and store 
managers

Energy use

•  Continued the programme of installing 

LED lighting, taking the total number of our 
locations with LED lighting to 169 out of 
182 sites (93% of the estate)

Introduced systemised cut-offs of energy via 
Building Management Systems to reduce 
accidental usage

Reduced like-for-like energy consumption 
by 8.2%

• 

• 

Greenhouse gas emissions (CO2e)
•  We have reduced CO2 emissions by 21.6% 

year-on-year relative to turnover

• 

Since 1 April 2019 all of our electricity is 
from renewable sources 

Energy consumption is monitored by 
our Energy Manager in conjunction 
with a specialist energy partner. We 
target underperforming sites alongside 
the implementation of various energy 
reduction initiatives to maximise 
energy efficiency, while maintaining a 
comfortable trading environment for our 
customers and colleagues.

UN Sustainable 
Development Goals

42

corporate.dunelm.com Stock code: DNLM                                            
What’s next for 2019/20
•  Reduce like-for-like energy 
consumption by at least 5%

•  Raise awareness of good energy 
management across the business 
through internal communications

•  Test new technology that will further 
improve our energy performance 
by remotely detecting wasted or 
excessive energy usage

Greenhouse gas 
emissions (CO2e)
Our policies
Our policy objective is to reduce CO2 
emissions relative to turnover year-on-
year. 

We work with specialist partners to 
consult on our energy-buying strategy, 
investments in energy-saving technology 
and to further focus on reducing our 
carbon emissions.

We invest in photovoltaic systems (solar 
power) wherever viable across our estate. 
We now have these in five of our stores 
(Leeds, Dunstable, Bristol, Cambridge 
and Darlington). These systems replace 
energy sourced through the national 
grid with local renewable energy. We 
continue to monitor performance of these 
installations to inform future investment 
decisions as we assess additional sites for 
solar power generation.

Since 1 April all of our electricity is from 
renewable sources. 

Our company car fleet is graded on 
emissions and we encourage the use of 
fuel efficient vehicles in all schemes. 

Average emissions in 2019 were 110 CO2 
g/km (2018: 108 CO2 g/km).

Read about our strategy on 
pages  12  and  13

What’s next for 2019/20 
•  Continue to reduce CO2 emissions 
relative to turnover year-on-year

•  Target a 2% year-on-year reduction in 
emissions from our company car fleet, 
and to increase mileage per gallon 
achieved across our home delivery 
fleet

• 

Introduce charging points for electric 
vehicles in our car parks at support 
centres and assess certain stores for 
suitability

•  Continue to review and assess our 

company car fleet to introduce more 
zero and low emissions options for 
colleagues 

Measuring our impact
Carbon Dioxide Equivalent (CO2e) 
emissions data is reported using the 
GHG Protocol Corporate Standard 
(Scope 1 & Scope 2) and applies to our 
organisational boundary as defined by 
the ‘operational control’ approach.

The methodology used to calculate 
our emissions is based on the UK 
Government’s GHG Conversion Factors 
for Company Reporting 2013.

Dunelm uses ‘Tonnes of CO2e per £1m 
of turnover’ as its intensity measure, 
reflecting the link between growth, 
activity and performance.

CO2 emissions
tCO2e /£1m Group revenue

34.9

29.0

25.6

21.6

17.0

2015

2016

2017

2018

2019

Our targets
•  Reduce LFL electricity consumption 

by 5% in FY20

•  Achieve 100% diversion from landfill 
for all operational waste with 80% to 
be recycled by FY21

•  Reduce car fleet emissions by 2% p.a. 

to FY25

• 

Increase MPG by 2% p.a. for vehicles 
in our Dunelm home delivery fleet by 
FY21

43

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Sustainability:

Community

Executive responsibility:  
Customer and Digital Director

Link to our Customer 1st strategy:
•  Our customer promises

•  Committed colleagues

Link to business principles:

Be
committed

Do things 
our own 
way

Link to principal risks: 
Competition, market and  
customers; people and culture

We aspire to be  
responsible members of  
our community; it also 
matters to our shareholders, 
customers and colleagues. 

Our policies
We are proud to support Macmillan 
Cancer Support as our ‘charity of the 
year’. Collections are made in store, 
specific fundraising events are organised 
both by individuals and business areas 
and the Group makes its own donations. 
Each store has a ‘Charity Champion’ and 
amounts raised by store are reported 
monthly, with regular updates to show the 
best performing appearing quarterly in 
the Dunelm Post, our internal newsletter.

We also support colleagues who are 
raising money for charities of their 
choice, by matching the sums raised by a 
donation to Macmillan Cancer Support. 
All colleagues are entitled to, and are 
encouraged to take, an extra day’s paid 
leave to undertake charitable activities, 
either individually or as a team.

We donate funds raised from English and 
Scottish carrier bag sales to Macmillan 
Cancer Support, and from Welsh carrier 
bag sales to GroundWork, a charitable 
organisation which brings people and the 
environment together with practical local 
action to build stronger communities. 
They aim to create more green spaces, 
and get people back into work through 
creating green jobs.

Measuring our impact
•  The total value of cash charitable 
donations made by the Group in 
the period ended 29 June 2019 
was £175,000 (2018: £102,009)

•  Total funds raised for charity by 
the Group and colleagues was 
£580,000 (2018: £490,717). Of 
this, £308,000 has been raised 
for Macmillan Cancer Support 
since January 

What’s next for 2019/20
•  Our Charity Committee will 
continue to focus on driving 
colleague and customer 
engagement with our charitable 
activities to ensure we are giving 
back as much as possible

•  Continue to support Macmillan 

Cancer Support as our charity 
partner

• 

Increase our Company matched 
funding

•  Encourage colleagues to take 

their charity day

•  Encourage stores to raise money and 
have a Charity Store of The Year

•  Continue to support local causes 

and communities where possible to 
ensure we help the local areas we 
serve around all of our locations

Our targets
•  Exceed last year’s funds raised by at 

least 10%

2018/19 achievements

• 

• 

In January we appointed Macmillan Cancer 
Support as our new charity partner and we 
will support them for two years

The Charity Committee has focused 
on driving colleague and customer 
engagement with a number of charitable 
activities to ensure we are giving back as 
much as possible

•  We have encouraged colleagues to 

apply for matched funding when they are 
supporting their own charities which we 
donate to Macmillan

•  We have made it easier for colleagues to 

donate to charity through Payroll Giving

•  Colleagues have proactively organised 

a number of bigger events to support 
Macmillan, ranging from golf days and 
charity balls to people shaving their heads 
and raffles

•  More than 100 colleagues took part in a 

Macmillan Mighty Hike, to further raise 
funds for the charity

•  We have supported a number of local 

causes and communities to ensure we help 
the local areas we serve around our entire 
estate

UN Sustainable 
Development Goals

44

corporate.dunelm.com Stock code: DNLM                                           Sustainability:

Bribery, Fraud and Tax Evasion

Executive responsibility:  
Company Secretary

Link to our Customer 1st strategy:
•  Committed colleagues

•  Committed supplier partners

Link to business principles:

Be
committed

Do things 
our own 
way

Link to principal risks: 
Regulatory and compliance

We are committed to 
acting legally, fairly and 
honestly in all of our 
business dealings and 
relationships.

Our policies
Dunelm takes a zero tolerance approach 
to bribery, corruption, fraud and tax 
evasion.

The Group pays corporation tax on its 
operations in the United Kingdom and 
Jersey and does not operate in any 
tax havens, or use any tax avoidance 
schemes. 

Our anti-corruption and anti-bribery 
policy and our Tax Strategy are available 
on our website https://corporate.dunelm.
com. 

The main areas of potential risk in 
Dunelm’s organisation are:

•  A colleague accepting a bribe or 

some other personal advantage in 
return for awarding a contract 

•  A supplier acting on Dunelm’s behalf 
offering or accepting a bribe or other 
personal advantage

•  A Dunelm colleague facilitating tax 

evasion by a third party, for example 
by making an ‘off book’ payment to 
enable a third party to avoid tax

Read about our strategy on 
pages  12  and  13

The procedures in place to ensure 
compliance with the Bribery Act 2011 and 
other relevant legislation are set 
out below:

•  Anti-corruption and anti-bribery 
policy implemented – which also 
covers fraud and tax evasion

•  Formal procedure implemented for 
signing off and logging gifts and 
hospitality accepted by colleagues

•  Executive Board members, senior 
colleagues, all members of the 
Commercial team and any individuals 
with authority to place significant 
contract orders have received anti-
bribery training and complete an 
annual refresher

•  All senior colleagues sign a 

declaration of compliance and 
conflicts of interest statement annually

•  Standard terms and conditions for 
suppliers include a Bribery Act and 
tax evasion clause

•  Specific training has been carried out 

for suppliers and agents in high-risk 
territories

•  All payments to third parties must 

be supported by a valid invoice and 
segregated duties are in place in the 
Finance team; commercial checks 
made on all new suppliers; policy on 
engagement of contractors under 
review

2018/19 achievements

•  Additional training provided to Finance and 

Logistics teams

• 

• 

Externally hosted whistleblowing helpline 
implemented and awareness raised through 
colleague communications

Policy and process for engaging self-
employed contractors updated to include 
analysis of tax risk

•  Higher risk vendors identified at contract 

stage, and risk assessed by the Procurement 
team

•  Our whistleblowing policy refers 

specifically to the Bribery Act, fraud 
and tax evasion and an externally 
hosted independent helpline is 
in place

•  Standing agenda item for the Audit 

and Risk Committee

Measuring our impact
•  % of internal training completed – 

90%

Our targets
•  100% of internal training completed

This report was reviewed and signed by 
order of the Board on 4 September 2019.

Nick Wilkinson
Chief Executive Officer

UN Sustainable 
Development Goals

45

StrategicReportDunelm Group plc Annual Report and Accounts for the period ended 29 June 201903
Governance

Contents

Directors and Officers 

Chairman’s Letter 

Corporate Governance Report 

Letter from the Chair of the  
Audit and Risk Committee 

Audit and Risk Committee Report 

Letter from the Chair of the  
Remuneration Committee 

Remuneration Report 

Letter from the Chair of the  
Nominations Committee 

Nominations Committee Report 

Directors’ Report 

48

52

53

63 

64

68

70

93

94

97

Statement of Directors’ Responsibilities  101

46

corporate.dunelm.com Stock code: DNLM                                           Governance

Our customer promises
Easy and Inspiring to shop

An experience that gives our 
customers ideas, and provides 
help when they want it, both in 
store and online.

47

Dunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Directors and Officers

Joined Dunelm Board: September 2014.

Previous experience: Chief Executive of 
Whitbread plc from 2010 to 2016. Chief 
Executive of easyJet plc from 2005 to 
2010. Chief Executive of RAC plc between 
1996 and 2005. Non-Executive Director 
and Chair of Audit Committee at EMAP 
plc from 2000 to 2008.

Other commitments: None.

Key strengths: A former CEO with 
considerable experience of leading 
large consumer-facing organisations 
with a strong service offer. Long-
standing plc experience and shareholder 
understanding.

Dunelm role: Chairs the Board, which 
is responsible for Group strategy, 
performance, risk oversight and good 
governance. Chairs the Nominations 
Committee. Regularly visits the Dunelm 
website, stores and non-store sites to 
meet colleagues and members of the 
senior management team. Participates 
in investor presentations and some 
shareholder meetings. 

Key strengths: Has worked in, and 
is familiar with, all parts of the Group. 
Specific strengths in buying and trading 
with strong and long-standing supplier 
relationships. Has been instrumental in 
growing the Group to its current size 
having developed the out-of-town format 
in the late 1990s. 

Dunelm role: Director and major 
shareholder, who spends his time on 
strategic activities which protect and 
enhance shareholder value and preserve 
the Group’s culture and values. Member 
of the Nominations Committee. 

Joined Dunelm Board: 1992, and has 
worked for Dunelm for his whole career. 
He took over the day-to-day running of the 
Group from his father in 1996. Remained 
as Chief Executive through the Group’s 
IPO in 2006. Became Deputy Chairman in 
February 2011 and was reappointed Chief 
Executive in September 2014. Resumed his 
role as Deputy Chairman in January 2016. 
Retains an executive role to support the 
business in matters agreed with the CEO, 
as required. Current focus is on buying, 
merchandising and mentoring colleagues 
internally.

Previous experience: All parts of Dunelm’s 
business.

Other commitments: WA Capital Limited.

Joined Dunelm Board: February 2018.

Previous experience: Chief Executive 
of Evans Cycles (2011 to 2016); Chief 
Executive of Maxeda DIY (2007 to 2010); 
Group Buying Director and MD of Currys at 
Dixons Retail Group (1999 to 2006). Early 
career at Unilever and McKinsey & Co.

Other commitments: None.

Key strengths: An experienced CEO, 
with proven business leadership in 
multichannel retail businesses operating 
across a number of consumer brands and 
geographies.

Dunelm role: Leads the Group and 
chairs the Executive Board. Proposes the 
strategy to be approved by the Board, 
and accountable for delivery of strategic 
and financial objectives. In addition to 
his Board responsibilities, liaises with the 
Remuneration Committee in respect of 
below Board remuneration, and attends 
Audit and Risk Committee meetings by 
invitation.

Andy Harrison
Chairman

N

R

Will Adderley
Deputy Chairman

N

Nick Wilkinson

Chief Executive Officer

48

corporate.dunelm.com Stock code: DNLM                                           Committee Memberships 
A   Audit and Risk Committee member 

N   Nominations Committee member 

R   Remuneration Committee member

Key strengths: Has held CFO and senior 
finance roles in a number of multichannel 
retail and consumer facing organisations, 
operating in the UK and internationally. 
Understanding of investor community. 
Strategic and financial perspective across 
a number of Group functions.

Dunelm role: Laura leads the 
Finance department, as well as taking 
responsibility for a number of strategic 
and cross-functional initiatives. Member 
of the Executive Board. Participates in 
Audit and Risk Committee meetings by 
invitation.

Joined Dunelm Board: November 2018.

Previous experience: Group Financial 
Controller of Compass Group plc 
(2017 to 2018). CFO of Indigo Books 
& Music Inc (Canada) (2014 to 2017). 
Various Finance roles at Japan Tobacco 
International (2004 to 2013). Qualified 
as a Chartered Accountant with 
PricewaterhouseCoopers.

Other commitments: None.

Laura Carr
Chief Financial Officer

Key strengths: A former Finance 
Director with extensive operational 
experience in international consumer 
and retail businesses, specifically with 
brands, marketing and online. Long-
standing plc experience and shareholder 
understanding.

Dunelm role: As a Non-Executive 
Director, provides strategic advice, 
monitors management performance and 
oversees risk management. Regularly 
visits the Dunelm website, stores and 
non-store sites to meet store colleagues 
and members of the senior management 
team. Attends investor presentations 
and shareholder meetings. Senior 
Independent Director and Chair of the 
Audit and Risk Committee.

Joined Dunelm Board: May 2013.

Previous experience: Fellow of the 
Chartered Institute of Management 
Accountants (FCMA). Finance Director 
of Reckitt Benckiser plc (2011 to 2013), 
Brambles Limited (Australia) (2007 to 
2009) and Group International Finance 
Director of Tesco plc from 2003 to 2007.

Other commitments: Non-Executive 
Director of Corbion NV and Novartis 
International AG. Member of the 
Supervisory Board of Koninklijke Philips 
N.V.

Key strengths: An entrepreneur and 
investor with deep digital experience. 

Dunelm role: As a Non-Executive 
Director, provides strategic advice, 
monitors management performance and 
oversees risk management. Regularly 
visits the Dunelm website, stores and 
non-store sites to meet colleagues and 
members of the senior management 
team. Attends investor presentations 
and shareholder meetings. Chair of the 
Remuneration Committee.

Joined Dunelm Board: July 2015.

Previous experience: Co-founder 
of three internet-related businesses: 
Fletcher Research, LOVEFiLM.com, and 
Secret Escapes. Non-Executive Director 
of numerous others including Graze.com, 
Paddy Power plc and Zoopla.

Other commitments: Chief Executive of 
Oh Goodlord Limited, Chair of Nutmeg 
Saving and Investment Limited.

49

Liz Doherty

Non-Executive Director

A

N

R

Senior Independent Director

Chair of the Audit and Risk Committee

William Reeve
Non-Executive Director

A

N

R

Chair of the Remuneration Committee

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Directors and Officers 
continued

Joined Dunelm Board: September 2015.

Previous experience: Chief Executive of 
Jigsaw (2013 to 2018). Senior positions 
at John Lewis Partnership (2005 to 2013), 
Levi Strauss (2001 to 2004) and Ted Baker 
(1997 to 2001). 

Other commitments: Managing Director 
of URBN Corporation.

Key strengths: A current Managing 
Director with deep experience in retail 
and brands, working for both large and 
more entrepreneurial organisations, with 
a particular expertise in marketing and 
product.

Dunelm role: As a Non-Executive 
Director, provides strategic advice, 
monitors management performance and 
oversees risk management. Regularly 
visits the Dunelm website, stores and 
non-store sites to meet colleagues and 
members of the senior management 
team. Attends investor presentations and 
shareholder meetings.

Key strengths: An experienced finance 
and strategy specialist. Fellow of the 
Chartered Institute of Management 
Accountants with over 20 years’ business 
and financial experience with leading 
consumer-facing businesses. Long-
standing plc experience and shareholder 
understanding.

Dunelm role: As a Non-Executive 
Director, provides strategic advice, 
monitors management performance and 
oversees risk management. Regularly 
visits the Dunelm website, stores and 
non-store sites to meet colleagues and 
members of the senior management 
team. Attends investor presentations and 
shareholder meetings.

Joined Dunelm Board: July 2019.

Previous experience: Chief Financial 
Officer of Parkdean Resorts Group (2016 
to 2018). Chief Financial Officer and main 
Board Director at Ladbrokes plc (2011 
to 2016) and Group Finance Director of 
Greene King plc (2006 to 2011). Early 
finance career at Whitbread plc, Buena 
Vista Home Entertainment (Walt Disney 
Company) and BT Group. Former Non-
Executive Director of Paypoint Ltd. 

Other commitments: Senior 
Independent Director and Chair of 
the Audit Committee of St. Modwen 
Properties plc, and Non-Executive 
Director and Chair of the Audit 
Committee at Domino’s Pizza Group plc. 

Key strengths: A former CEO, with 
experience of leading digital consumer 
businesses, with strengths in brands, 
marketing and online. Long-standing 
plc experience and shareholder 
understanding.

Dunelm role: As a Non-Executive 
Director, provides strategic advice, 
monitors management performance and 
oversees risk management. Regularly 
visits the Dunelm website, stores and 
non-store sites to meet store colleagues 
and members of the senior management 
team. Attends investor presentations and 
shareholder meetings. 

Joined Dunelm Board: September 2019.

Previous experience: CEO of the Post 
Office between 2012 and 2019 (Sales 
& Network Director 2007 to 2009, COO 
from 2009 to 2012). Commercial Director 
of Whitbread plc 2004 to 2006 (Strategy 
and Marketing Director, Restaurants 
2001 to 2004). Marketing & eCommerce 
Director of Argos 1998 to 2001. Early 
career roles at Unilever, L’Oreal, Dixons 
and Sears.

Other commitments: Chair of the 
Imperial College Healthcare NHS Trust, 
Non-Executive Director of Wm Morrison 
Supermarkets plc, Non-Executive Director 
of the Cabinet Office. 

Peter Ruis
Non-Executive Director

A

N

R

Ian Bull
Non-Executive Director

A

N

R

Paula Vennells, CBE
Non-Executive Director

A

N

R

50

corporate.dunelm.com Stock code: DNLM                                           Committee Memberships 
A   Audit and Risk Committee member 

N   Nominations Committee member 

R   Remuneration Committee member

Marion Sears
Non-Executive Director

N

Designated Non-Executive Director for 
colleague matters

Dawn Durrant
Company Secretary

Key strengths: Extensive City, investor 
and banking experience including 
mergers and acquisitions. Customer 
focused and strategic. Long-standing 
plc experience and shareholder 
understanding.

Dunelm role: As a Non-Executive 
Director, provides strategic advice, 
monitors management performance and 
oversees risk management. Regularly 
visits the Dunelm website, stores and 
non-store sites to meet store colleagues 
and members of the senior management 
team. Now non-independent, as 
defined by tenure, but asked to remain 
on the Board by the Board members 
and Adderley family. Attends investor 
presentations and shareholder meetings. 
Designated Non-Executive Director for 
colleague matters.

Key strengths: Extensive plc company 
secretarial and legal experience 
including corporate governance, legal 
and regulatory compliance, mergers and 
acquisitions, company and commercial, 
retail and consumer law.

Dunelm role: Responsible for 
governance, legal and regulatory matters 
and sustainability. Member of the 
Executive Board.

Joined Dunelm Board: July 2004. 
Marion was Senior Independent Director 
and Chair of Remuneration Committee 
2006 to 2015 and Chair of Nominations 
Committee until 2016.

Previous experience: Robert Fleming,  
JP Morgan Investment Banking. 

Other commitments: Non-Executive 
Director of Persimmon plc, Fidelity 
European Values plc, Aberdeen New 
Dawn Investment Trust plc and Director of 
WA Capital Limited.

Joined Dunelm: November 2011.

Previous experience: Qualified as a 
solicitor at Allen & Overy (1988 to 1994). 
Company Secretary of Geest plc between 
1994 and 2005.

Other commitments: None.

Bill, together with his wife Jean, founded 
the business in 1979. Although no 
longer on the Board or actively involved 
in management, Jean remains a major 
shareholder, and both Bill and Jean 
frequently visit stores and shop on 
dunelm.com.

Bill Adderley
Founder and Life President

Notes:
Liz Doherty intends to retire from the Board at the AGM on 19 November 2019. Ian Bull will succeed her as Chair of the Audit and 
Risk Committee. An announcement on her successor as Senior Independent Director will be made in due course.

Rachel Osborne was appointed to the Board on 1 April 2018 as a Non-Executive Director, and stepped down on 29 August 2018 to 
take up an executive role on the board of a competitor.

David Stead, Dunelm’s former Chief Financial Officer (September 2003 to December 2015) provided interim CFO support between 
April and November 2018, although he was not appointed to the Board over this short period. 

51

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Chairman’s Letter

Stakeholders

An important part of our Board role is 
to ensure that we are listening to our 
stakeholders – we must always be open 
to feedback that will help our business 
improve. We have reviewed our approach 
to stakeholder engagement during the 
year, and have made some changes, as 
set out in the report.

Board effectiveness

This year, as in 2018, we held an internal 
Board review, based around a number of 
questions aimed at improving the Board’s 
effectiveness. We believe that our Board 
is a strong team of Executives and Non-
Executives who are working well together. 
As always there is scope to further 
improve our effectiveness and we agreed 
a number of actions, details of which are 
set out in the Corporate Governance 
Report. We will hold an external review 
in 2020.

AGM

At our AGM this year, as usual, all 
Directors (with the exception of Liz 
Doherty) will be seeking reappointment. 
In addition, in accordance with the 
Listing Rules, each of the Non-Executive 
Directors will also be subject to a vote 
of shareholders independent of the 
Adderley family. 

I look forward to meeting shareholders at 
the AGM.

Yours sincerely,

Andy Harrison
Chairman
4 September 2019

Liz Doherty intends to retire from the 
Board at the AGM in November, due 
to the increasing time required for her 
other commitments. Liz has served on 
the Board for seven years, has chaired 
the Audit and Risk Committee since 
September 2015, and been Senior 
Independent Director since November 
2017. Liz has made a big contribution to 
Dunelm and I would like to thank her for 
her wise guidance and the capable way 
in which she has chaired the Audit and 
Risk Committee. Ian Bull will succeed Liz 
as Chair of the Audit and Risk Committee. 
Her successor as Senior Independent 
Director will be announced in due course.

Throughout these changes to our Board, 
we have maintained a core team of Will 
Adderley, Liz Doherty, William Reeve, 
Peter Ruis, Marion Sears and myself, all 
of whom have served at least three years 
on the Board. The Non-Executive Team 
have ably steered Dunelm through the 
new executive director appointments 
and made important contributions to 
key aspects of our strategy. I thank all my 
colleagues for their continued support 
and commitment, and the time given to 
help with the appointment and induction 
of my newer colleagues.

Purpose and culture

Dunelm has always been driven by 
strong business values and a deeply 
rooted desire to play a positive role in 
the communities that we serve. We are 
well aware that it is more important than 
ever that all businesses demonstrate a 
positive impact on society. As the Financial 
Reporting Council and others have 
stated, the starting point is to have a clear 
purpose, supported by strong corporate 
values. Last year we restated our purpose, 
‘to help everyone create a home that they 
love’; interlinked with our Customer 1st 
strategy and our business principles. 

Our principles encompass a commitment 
to take long term decisions and to treat 
all customers, colleagues, suppliers 
and communities with respect as the 
key stakeholders and partners in our 
business. Our Board and the leaders in 
our business are accountable for role 
modelling these principles, and we 
take care to ensure that we recruit and 
appraise individuals against them.

Dear Shareholder

Our Board
Nick Wilkinson has completed his first 
full year as our Chief Executive Officer. 
The benefits of his leadership are evident 
in our strategic progress and improved 
financial performance. Laura Carr joined 
as CFO in November 2018, and has 
settled in well. These appointments, 
together with the strength of our broader 
Executive Team augur well for our future.

We were delighted to announce the 
appointment of Ian Bull in July. Ian is 
an experienced business and financial 
leader, with over 20 years’ experience 
in a range of leading consumer-facing 
businesses. He is currently the Senior 
Independent Director and Chair of 
the Audit Committee of St. Modwen 
Properties plc, and Non-Executive 
Director and Chair of the Audit 
Committee at Domino’s Pizza Group plc.  

We were also pleased that Paula Vennells 
has agreed to join the Board. Paula is 
an experienced business leader, with 
deep consumer and retail experience. 
Most recently she successfully led the 
Post Office, a large and complex retail 
consumer business, through a period 
of great change. She is also Chair of 
Imperial College Healthcare NHS Trust, a 
Non-Executive Director of Wm Morrison 
Supermarkets plc, and a Non-Executive 
Director of the Cabinet Office. 

52

corporate.dunelm.com Stock code: DNLM                                           Corporate Governance Report

Code compliance
This report explains how we have applied the principles of good 
governance and code of best practice set out in the Corporate 
Governance Code published in April 2016 (the ‘Corporate 
Governance Code’), which is available from the website of the 
Financial Reporting Council, www.frc.org.uk.

The Board considers that it has fully complied with the 
Corporate Governance Code during the financial year 
covered by this Annual Report, except that during the period 
from 29 November 2018 to 10 July 2019 we only had three 
independent Non-Executive Directors on our Board, to balance 
the four Executive/Non-independent Directors. This is due to the 
resignation of one of our independent Non-Executive Directors, 
Rachel Osborne, following her appointment to an executive 
role with a competitor. Whilst we immediately commenced the 
search for a replacement, the process has taken longer than we 
had hoped, due to the care and diligence that we apply to any 
Board appointment. The Board will be in balance for the next 
financial year following the appointment of Ian Bull in July 2019, 
and Paula Vennells in September 2019.

We share the Government’s view that good governance helps 
companies to take better decisions, for their own long term 
benefit and that of the UK economy overall. Our approach, 
which has not changed since the flotation of the Company in 
2006, is summarised below:

•  We believe that good governance leads to stronger value 

creation and lower risks for shareholders

• 

It is the Board’s responsibility to instil and maintain a culture 
of openness, integrity and transparency throughout the 
business, through our policies, communications and by the 
way in which we act

•  We support corporate governance guidelines and apply 
them in a way that is meaningful to our business and 
consistent with our culture and values

• 

If we decide that the interests of the Company and its 
shareholders can be better served by doing things in a 
different way, we will explain the reasons why

For more information please see the copies of the  
presentations that we made to our major institutional  
investors and shareholder representatives, available in the  
‘Reports and Presentations’ section of our website,  
https://corporate.dunelm.com. 

Corporate Governance Code 2018
The Board has considered the provisions of the Corporate 
Governance Code published in July 2018, against which we will 
be reporting next year, and we support its aim to encourage 
boards to focus on their purpose and culture, and to respond to 
society’s demand that they consider the needs and expectations 
of all of their stakeholders. 

We have already incorporated many of its new requirements 
into our activities, including:

•  Affirmed our corporate purpose, and how strategy is aligned 

to this

•  Considered how the Board will monitor culture, and 

adopted a culture scorecard

•  Marion Sears appointed as ‘Designated Director’ for 

colleague purposes. Reviewed how we engage with our 
stakeholders, and scheduled annual meeting with the 
colleague National Voice Forum

•  Discussed our approach to ensuring diversity at the Board 

and through the business

•  Formally considered “emerging risks” through our risk 

review process 

Further details are set out in this report.

Board role and composition
Strategy
•  Set the strategy to secure the continued growth of the Group 

over the long term in the interests of our shareholders, 
taking account of our responsibilities to colleagues, 
customers, the communities in which we operate and the 
interests of our other stakeholders

•  Ensure that resources are in place to deliver the strategy
Governance
• 

Instil and maintain a culture of openness, integrity and 
transparency

•  Ensure that financial and other controls and processes for 
risk management are in place and working effectively

•  Set an effective remuneration policy

•  Maintain good relationships with shareholders and all of  

our stakeholders 
Performance
•  Review progress towards strategic and operational goals 

and the performance of management

•  Ensure that Board balance and committee membership 

are appropriate and effective, and fully compliant with the 
requirements of the Corporate Governance Code

Read about our directors and officers on 
pages  48  to  51

53

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Corporate Governance Report
continued

The Board structure at the date of this report is shown below:

Chairman – Andy Harrison

Executives/Non-Independents

Independent Non-Executives

Will Adderley Deputy Chairman
Nick Wilkinson Chief Executive Officer
Laura Carr Chief Financial Officer
Marion Sears Non-Executive Director

Liz Doherty Senior Independent Director
William Reeve Non-Executive Director
Peter Ruis Non-Executive Director
Ian Bull Non-Executive Director
Paula Vennells Non-Executive Director

Note: Liz Doherty intends to retire at the AGM on 19 November 2019. Ian Bull will succeed her as Chair of the Audit and Risk Committee. Her successor as Senior Independent 
Director will be announced in due course.

Board responsibilities
The Board has adopted written statements setting out the respective responsibilities of the Chairman, the Deputy Chairman and the 
Chief Executive Officer; these are available on the Group’s website or from the Company Secretary. A summary of the names and 
responsibilities of the Directors is set out below:

Chairman

Andy Harrison is responsible for: 

•  The leadership, effectiveness and governance of the Board

•  Ensuring that the Directors receive accurate, timely and clear 

• 

Setting the agenda, style and tone of Board discussions  
with a particular focus on strategic matters

•  Ensuring each Non-Executive Director makes an effective 

contribution to the Board

information

•  Chairing the Nominations Committee

Deputy Chairman

Will Adderley is responsible for:

•  Maintaining a close dialogue with the Chairman and the CEO

•  Assisting the CEO in strategic and operational activities  

•  Contributing to the development of the Group’s culture and 

values by promoting and visibly demonstrating the Company’s 
long established business principles

as requested

• 

Supporting and deputising for the Chairman as required

•  Member of the Nominations Committee

Senior Independent Non-Executive Director

Liz Doherty is responsible for:

•  Acting as a ‘sounding board’ for the Chairman and an 

•  Making herself available to shareholders, particularly if they have 

intermediary for the other Directors

concerns that the normal channels have failed to resolve, or for 
which such contact would be inappropriate

• 

Leading the Non-Executive Directors in their annual assessment of 
the Chairman’s performance

•  Chairing the Audit and Risk Committee

Chief Executive Officer

Nick Wilkinson is responsible for:

•  Proposing the strategic objectives of the Group for approval by 

• 

the Board, and delivering the strategic and financial objectives in 
line with the agreed strategy 

Leading the Executive Board and senior management in 
managing the operational requirements of the business

•  Providing clear and visible leadership in business conduct

•  Effective and ongoing communication with shareholders

Chief Financial Officer

Laura Carr is responsible for:

•  Working with the CEO to develop and implement the  

•  Ensuring proper financial controls and risk management of the 

Group’s strategic objectives

Group and compliance with associated regulation

•  The financial delivery and performance of the Group

• 

Investor relations activities, and communications with investors

•  Ensuring that the Group remains appropriately funded to pursue 

the strategic objectives

 Liz Doherty, William Reeve, Peter Ruis, Ian Bull, Paula Vennells and Marion Sears are responsible for:

Non-Executive Directors

•  Constructive contribution and challenge to the  

•  Oversight of financial and other controls and processes for risk 

development of strategy

management

•  Monitoring operational and financial performance and scrutiny of 

•  William Reeve chairs the Remuneration Committee

management performance in the delivery of strategic objectives

•  With the exception of Andy Harrison and Marion Sears, all Non-

Executive Directors chair or sit on all Board Committees

Company Secretary

Dawn Durrant is responsible for:

• 

Supporting the Chairman and the Non-Executive Directors with 
their responsibilities

• 

Facilitating individual induction programmes for Directors  
and assisting with their development as required

•  Advising on regulatory compliance and corporate  

•  Communications with shareholders and organisation of  

governance

the AGM

•  Overseeing the sustainability activities of the Group

54

corporate.dunelm.com Stock code: DNLM                                           Independence of Non-Executive 
Directors
As required by the Corporate Governance Code and the Listing 
Rules of the United Kingdom Listing Authority, the Board 
considers annually whether all independent Non-Executive 
Directors continue to exhibit independence of character and 
judgement prior to putting them forward for reappointment 
at the AGM. This was last considered in August 2019 and we 
confirmed that Andy Harrison was independent on appointment 
and that Liz Doherty, William Reeve, Peter Ruis, Ian Bull and Paula 
Vennells are independent. 

The Board has treated Marion Sears as a ‘non-independent’ 
Director since September 2015 in view of her tenure of more 
than nine years on the Board, and her subsequent appointment 
as a Director of WA Capital Limited in March 2016. WA Capital 
Limited is a private limited company established by Will 
Adderley (the Deputy Chairman, and major shareholder) to 
act as a long term holding company for his beneficial interest 
in the Company and various other investments. The Dunelm 
Board has determined that this appointment does not affect 
her judgement as a Director of Dunelm, and that any potential 
conflict of interest has been cleared on the basis that WA 
Capital Limited and Will Adderley are parties to a Relationship 
Agreement (referred to below in the section headed ‘Conflicts of 
interest’) which regulates their conduct. 

Marion will put herself forward for reappointment at the AGM by 
shareholders independent of the Adderley family as well as a full 
shareholder vote.

As noted in the report of the Nominations Committee, Board 
refreshment is a continued area of focus and we consider 
the tenure of all Directors as part of our succession planning. 
Our policy on Board diversity is explained in the Nominations 
Committee report.

Change of Non-Executive Director 
responsibilities
There were no changes to the responsibilities of the Non-
Executive Directors in the year. 

When Liz Doherty retires from the Board at this year’s AGM in 
November, Ian Bull will succeed her as Chair of the Audit and 
Risk Committee. Her successor as Senior Independent Director 
will be announced in due course.

Board activities in the year
Board attendance
The Board held 11 meetings in the course of the year, one of 
which was dedicated to a formal review of strategy. Attendance 
at meetings was as follows: 

Director

Will Adderley*

Laura Carr

Liz Doherty

Andy Harrison

Rachel Osborne

Peter Ruis

William Reeve

Marion Sears

Nick Wilkinson

Meetings 
attended

10/11

9/9

11/11

11/11

1/1

11/11

11/11

11/11

11/11

*  Will Adderley was unable to attend one Board meeting in the year due to a pre-

existing commitment on that day, however, he received papers and communicated 
his views in advance to Andy Harrison, Chairman. Ian Bull and Paula Vennells were 
appointed after the year end and so are not included in this table.

Board meetings
There is a schedule of matters reserved to the Board for decision 
or approval, which is available on the Group’s website or from 
the Company Secretary. Examples of such matters include 
Group strategy and budget, Group capital structure, approval 
of financial results and Annual Report and financial statements, 
significant capital or contractual commitments, maintaining 
internal control and risk management and approval of significant 
Group-wide policies.

At each meeting, the Chief Executive Officer reports on 
operational performance (including health and safety) and 
the Chief Financial Officer reports on financial performance. 
There is a rolling agenda of other operational, strategic and risk 
topics which is regularly refreshed to reflect the most up-to-date 
strategy and ‘live’ issues in the business. The principal areas of 
focus discussed by the Board in 2018/19 are set out on the  
next page.

Read about our directors and officers on 
pages  48  and  51

55

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Corporate Governance Report
continued

Areas of focus

Strategy

•  Group strategy, including our purpose, goals 

•  Furniture strategy

and business plans

•  Budget and future financial plan

•  Structural changes in the retail sector

•  Marketing strategy

•  Tax strategy

• 

Impact of Brexit

Governance and risk

•  Board succession

•  Supplier presentation

•  Board independence, composition  

•  Gender pay statement

and diversity

• 

Investor feedback via advisers

•  AGM voting and feedback 

•  Corporate governance reform

•  Stakeholder engagement

•  National Voice Forum presentation

•  Culture 

•  Health and safety

•  Ethical sourcing and modern slavery

•  Cyber security

•  The General Data Protection Regulation

Operational

•  Customer insight

•  People strategy, colleague engagement and 

•  Replatform project

•  Format development

•  Product strategy

succession planning

•  Supply chain strategy

•  Stock management

We measure the time spent on strategy, governance and 
operational performance at each meeting. Over the year, the 
biggest part of our time was spent on strategy, followed by 
governance and operational performance, which the Board 
considers to be appropriate.

Minutes of all Board and Committee meetings are taken by the 
Company Secretary and circulated for approval. Any unresolved 
concerns raised by a Director are recorded in the minutes.

Non-Executive Director meetings
There is scheduled ‘Non-Executive Only’ time at the end of each 
Board meeting, attended by the Chairman and the Non-Executive 
Directors. This is a useful way of exchanging views and dealing 
with any concerns or questions. In addition to this, the Chairman 
and the other Non-Executive Directors regularly have informal, 
individual meetings with the Executive Directors and other senior 
managers in the business, usually at a store location. 

Board committees
The Board has three committees: an Audit and Risk Committee, 
a Nominations Committee and a Remuneration Committee. The 
terms of reference of each of these committees can be found 
on the Group’s website and are available from the Company 
Secretary. 

Details of the membership of the committees and of their 
activities during the past financial year can be found in the 
reports from the Chair of each of the committees.

Induction and training
Upon joining the Board, any new Director is offered a 
comprehensive and tailored induction programme with visits 
to key sites and meetings with senior managers and other 
colleagues. 

Laura Carr joined the Board as Chief Financial Officer in 
November 2018. Prior to this she met with all members of the 
Board and the Executive Board, and received a briefing from the 
Company Secretary on the duties of a public company director. 
She also had access to past Board papers and other relevant 
documentation, and met with the audit partner and company 
brokers. On joining the Group, she completed a comprehensive 
induction programme, visiting stores, all non-store sites, and 
meeting all of the senior management. She also participated 
in the interim results presentation and ‘roadshows’, and held 
further meetings with advisers.

The Company Secretary reports to the Board at each meeting on 
new legal, regulatory and governance developments that affect 
the Group and actions are agreed where needed. Directors 
attend seminars provided by independent organisations which 
cover a wide range of governance topics. 

As part of the annual Board evaluation, any additional training  
or development needs are addressed by the Chairman  
with each Director. Please see the Directors’ biographies on 
pages 48 to 51 for details of the specific skills and experience  
of each Director.

Evaluation
Each of the Directors receives a formal evaluation of their 
performance during the year. The Senior Independent Director 
appraises the Chairman, and the Chairman appraises all of the 
other Directors individually. In addition, the performance of the 
Board and Committees are formally evaluated as a whole.

Read about our strategy on 
pages  12  to  13

Read about our sustainability on 
pages  33  to  45

56

corporate.dunelm.com Stock code: DNLM                                           2018 Board evaluation
The recommendations arising from the 2018 internal Board review conducted by the Chairman, and actions implemented in 
response are set out below:

Recommendation

Action taken

Nominations Committee and Board to review the Board 
succession plan in the light of recent Board changes, likely NED 
rotations and the ongoing strategic plans for the business

Formal review held at the Committee meeting in September 
2018, and considered again as part of the 2019 Board 
evaluation

People Director to be requested to provide more visibility 
of diversity throughout the business to enable the Board to 
consider how to measure and promote this

Regular Board updates from the Chairman on NED search 
process

Diversity data being developed

Board dinner discussion held in October 2018, to consider  
how the Board can obtain input from a more diverse range  
of sources

Presentations from recent graduates and Chair of an Academy 
Trust invited to speak to the Board

Further review of Board packs to give greater focus and remove 
unnecessary detail

Packs reviewed and finance, customer, health and safety and 
investor reports shortened and refocused

2019 Board evaluation
The Board last held an external evaluation in 2017. In 2019 the 
Chairman led an internal evaluation, based on a discussion with 
each Board member focused on the following topics:

1.  What skills/experiences are needed when making future 

Non-Executive Director appointments?

2.  How can the Board maximise the contribution of each of the 

Directors?

3.  Are there any other ways in which the Board can become 

more effective? 

The Chairman circulated the Financial Reporting Council’s 
Guidance on Board Effectiveness dated July 2018 to stimulate 
thinking. The Chairman collated views and these were discussed 
by the Board. Broadly there was satisfaction with the way that 
the Board is performing, and there was consistency in the areas 
which need to be fine-tuned to improve our effectiveness. The 
following actions were agreed:

•  Focus Board strategy discussions more on a smaller number 
of topics where the NEDs can add the most value, and allow 
more time for each

•  Spend more time on competitor analysis

• 

Increase the amount of time NEDs spend in the business/
with below Board executives, one fewer Board meeting

•  Aim to increase the digital/data-led expertise on the Board 

and in the business

•  Evolve our KPIs to focus more on our customer, and to 

reflect the multichannel nature of our business

•  Review succession plans for below Board Executives

These actions will be progressed during the year and we will 
report back on them in next year’s report.

An external Board evaluation will be held in 2020.

‘Colleague dashboard’ developed to bring together a range  
of people/culture KPIs, which is presented twice a year

How the Board oversees culture 
Overview - Dunelm has an open and straightforward culture, 
with a focus on doing the right thing, and taking decisions for 
the long term. This reflects the values instilled by the Adderley 
family, who founded our business 40 years ago and are still 
our major shareholders. The Board has always been careful to 
ensure that we protect and retain this culture as the business 
grows and becomes more complex. 

Purpose and business principles - The Board has defined the 
Group’s ‘purpose’, namely “to help everyone create a home 
they love”. This is supported by three customer promises, and 
underpinned by our business principles, which define how 
we will act towards others. Members of the Board and the 
leadership team are expected to act as role models for our 
business principles, and all colleagues are appraised against 
them. Further details of this are set out in the Strategic Report.

Code of business conduct - Alongside our business principles 
we have a Code of Business Conduct, available on our 
website https://corporate.dunelm.com, which sets out the 
specific standards of conduct that our Board and colleagues 
are expected to meet. We have a separate anti-bribery and 
anti-corruption policy, and senior colleagues and colleagues 
who have the ability to influence purchasing decisions receive 
training on induction and annual refresher training.

Colleagues - We aim to inspire, engage and develop all of 
our colleagues to reach their full potential, without any form or 
discrimination. The Board engages directly with our colleagues 
in a number of ways as set out below. By hearing, respecting and 
responding to our colleagues, we inspire them to deliver the 
best experience to our customers and deliver our strategy.

Suppliers - We also expect our suppliers to adhere to our 
standards of conduct; all suppliers are asked to sign our anti-
bribery and anti-corruption policy (or commit to an equivalent 
policy), and to sign our Code of Conduct which commits them 
to appropriate ethical and human rights standards (including 
anti-slavery). 

57

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Corporate Governance Report
continued

How the Board engages with our 
stakeholders
One of our business principles is to ‘keep listening and looking’, 
no matter how big and successful we get. As a Board we must 
always be open to feedback from our customers, our colleagues, 
and anyone affected by our activities. Over a Board dinner in 
October, we took time to consider how we engage with our 
stakeholders, and as a result we included some additional items 
on our rolling agenda this year:

•  One of our largest and long-standing suppliers met with 
us in January, and gave their views on the benefits and 
challenges of being a Dunelm supplier. As a result we have 
identified a number of ways in which we can work together 
more successfully

•  Engagement with our colleagues, as described to the right

•  We invited the Chief Executive of a large Academy 

Trust to meet with us in July, to help us understand the 
challenges faced by young people, our potential customers 
and colleagues, many of whom are growing up in a 
disadvantaged household 

‘People and culture’ is one of our ‘principal risks’, which are 
considered formally by the Executive Board and the Board twice 
a year. 

Monitoring - Board members monitor adherence to the culture 
in a number of other ways, including by visiting Group locations 
and interacting with colleagues as part of their Board duties. The 
Board also regularly reviews a number of ‘culture’ indicators, 
such as colleague and customer satisfaction scores, accident 
statistics, internal audit reports, whistleblowing data, and 
regulatory enforcement. We review a set of culture KPIs by the 
Board annually, most recently in August 2019. 

s172 Companies Act 2006
As a Board we have always taken decisions for the long term, 
and collectively and individually our aim is always to uphold the 
highest standards of conduct. Similarly, we understand that our 
business can only grow and prosper over the long term if we 
understand and respect the views and needs of our customers, 
colleagues and the communities in which we operate, as well as 
our suppliers, the environment and the shareholders to whom 
we are accountable. This is reflected in our business principles, 
and our Sustainability report sets out more detail on how we 
manage our relationships with them.

The Company Secretary sets out the text of s172 Companies 
Act 2006 on every Board agenda by way of a reminder. We 
ensure that its requirements are met and the interests of our 
stakeholder groups are considered through a combination of 
the following:

•  Standing agenda points and papers presented at each 

Board meeting: for example, the Chief Executive Officer 
presents a Customer report, a Health and Safety report and 
an update on People matters at each meeting

•  A rolling agenda of matters to be considered by the Board 
through the year, which includes a two-day strategy review, 
which considers the purpose and strategy to be followed by 
the Group, supported by a budget for the following year and 
a medium term (five-year) financial plan; agenda items for 
the following year are set based on the decisions and next 
steps agreed at these meetings

•  Regularly scheduled Board presentations and reports: for 
example, investor feedback twice a year from our brokers 
and corporate PR advisors; an update on People matters 
and a “Colleague Dashboard” twice a year; an annual 
presentation on health and safety, annual updates on ethical 
trading, modern slavery and climate change/sustainability

•  Formal consideration of any of these factors which are 

relevant to any major decisions taken by the Board through 
the year

•  Review of many of these topics through the risk 

management process and other standard Audit and Risk 
Committee and Remuneration Committee agenda items, as 
described later in this report

•  Engagement with our stakeholders, as described to the right 

58

corporate.dunelm.com Stock code: DNLM                                           What matters to  
this group

•  Product range, price and 

quality

•  Convenience and 

accessibility

•  Customer service

•  Fair marketing

•  Product safety

•  Responsible use of personal 

data

•  Environment

•  Ethics and sustainability

•  Fair employment

•  Fair pay and benefits

•  Gender pay 

•  Diversity and inclusion

•  Training, development and 

career opportunities

•  Health and safety

•  Responsible use of personal 

data

•  Environment

•  Ethics and sustainability

Summary of how the Board engages with our stakeholders

Stakeholder 
group

Customers

How we engage

Why we engage

•  Customer insight report in 
Management and Board 
packs, which includes 
customer satisfaction scores

•  Customer KPIs reported in 
Management and Board 
packs

•  CEO/Deputy Chairman reply 
personally to a number of 
high level customer contacts

•  Management and Directors 

visit stores regularly

Our purpose is to help our 
customers create a home they 
love. 

We welcome all customers, 
whatever their age, taste or 
budget, and offer them the 
widest range of products for their 
homes, whenever and however 
they want to shop. 

We believe that to be a great 
place to shop, Dunelm also 
needs to be a great place to 
work – we can only deliver great 
products and services to our 
customers through the hard 
work and commitment of our 
colleagues.

Colleagues

•  Designated Non-

Executive Director has 
Board responsibility for 
championing the interests of 
colleagues

•  Regional and National Voice 
Forums in place, feedback 
goes to the Executive Board 
and is acted upon

•  NED attends two National 

Voice Forum meetings a year 
and feeds back to the Board

•  Annual Board discussion 

with National Voice Forum 
representatives

• 

 ‘Always on’ engagement 
mechanism, and full 
engagement survey twice a 
year

•  Colleague KPIs in 

management and board 
packs

•  Annual conference for store 

managers and senior support 
colleagues, attended by 
Chairman, Chief Executive 
Officer, Chief Financial Officer 
and Company Secretary

•  Executive Board and 

Directors visit stores and 
other sites regularly

•  Weekly and monthly 

‘huddles’ held

• 

Independent whistleblowing 
helpline

Read about our sustainability on 
pages  33  to  45

59

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Corporate Governance Report
continued

Stakeholder 
group

How we engage

Why we engage

Suppliers

•  Annual supplier conference 

held, attended by the 
Chairman and Executive 
management

•  Supplier presentation to the 

Group Board

•  Key suppliers attend the 

annual colleague conference

•  Chief Executive Officer and 
Deputy Chairman meet 
regularly with key suppliers

•  Annual Board presentation 
on ethical trading/modern 
slavery

•  Supplier payment terms 

reported to the Board and 
published

We do not manufacture the 
vast majority of the products 
that we sell; therefore we need 
to maintain relationships with 
suppliers and manufacturers 
worldwide who can meet our 
high standards.

Suppliers must demonstrate 
that they operate in accordance 
with recognised standards that 
uphold human rights and safety, 
prohibit modern slavery and 
promote sustainable sourcing.

Environment 

•  Company Secretary chairs 

the Sustainability Committee, 
which considers matters 
relating to the environment, 
community and other topics

•  Annual Report to the Board

We are committed to minimising 
the impact of our business 
operations on the environment. 
It is also important to our 
colleagues, customers and 
shareholders.

What matters to  
this group

•  Fair trading and payment 

terms

•  Anti-bribery

•  Ethics and slavery

•  Environment and sustainable 

sourcing

•  Operational improvement

•  Energy usage

•  Recycling 

•  Waste management

•  Minimising waste, packaging 
materials and single-use 
plastics

•  Sustainable sourcing (cotton, 

timber) 

•  Emissions from company 

vehicles

We aspire to be responsible 
members of our community as 
it reflects our principle to do the 
right thing. It is also important to 
our colleagues, customers and 
shareholders.

•  Charitable donations

•  Employment opportunities

•  Volunteering

•  Environmental impact

•  Fair tax

Continued access to capital 
is important for our business. 
We work to ensure that 
our shareholders and their 
representatives have a good 
understanding of our strategy 
business model, opportunity 
and culture.

• 

Long term value creation

•  Growth opportunity

•  Financial stability

•  Culture

•  Transparency

•  Ethics and sustainability

Community

Shareholders 
and potential 
shareholders

•  Charity Committee in place 
to spearhead charitable and 
community activity, reports to 
the Executive Board and the 
Board

•  A representative of the 

company-sponsored charity 
attends the annual Company 
conference

•  Charitable activity reported in 
colleague communications

•  Annual Report and Accounts

•  Corporate website

•  AGM

•  Results announcements and 

presentation

•  Shareholder and analyst 

meetings with management, 
followed up by feedback 
from brokers and financial PR 
consultants

•  Capital Markets presentation

•  Regular Corporate 

Governance presentation

•  Engagement via the 
Company Secretary

Read about our sustainability on 
pages  33  to  45

60

corporate.dunelm.com Stock code: DNLM                                           Other governance matters
Conflicts of interest
The Companies Act 2006 allows the Board of a public company 
to authorise conflicts and potential conflicts of interest of 
individual Directors where the Articles of Association contain a 
provision to that effect. The Company’s Articles of Association 
give the Board this authority subject to the following safeguards:

•  Directors who have an interest in matters under discussion 
at a Board meeting must declare that interest and abstain 
from voting

•  Only Directors who have no interest in the matter being 

considered are able to approve a conflict of interest and, 
in taking that decision, the Directors must act in a way they 
consider, in good faith, would be most likely to promote the 
success of the Company

•  The Directors are able to impose limits or conditions when 

giving authorisation if they feel this is appropriate 

All Directors are required to disclose any actual or potential 
conflicts to the Board and the following existing matters have 
been considered and approved:

•  Will Adderley is a major shareholder and connected to 
other major shareholders. Authorised on the basis that 
Will continues to abide by the terms of the Relationship 
Agreement entered into between himself, other major 
shareholders and the Company on flotation of the Company 
in 2006

•  Marion Sears is a Director of WA Capital Limited, a private 

limited company established by Will Adderley to act as a 
long term holding company for his beneficial interest in the 
Company and various other investments. Authorised on the 
basis that WA Capital Limited is party to the Relationship 
Agreement referred to above

Any actual or potential conflicts are considered by the Board 
and any authorisations given are recorded in the Board minutes 
and reviewed annually by the Board.

Conflicts that have been disclosed are reviewed annually by 
the Board.

The Board considers that its procedures to approve conflicts 
of interest and potential conflicts of interest are operating 
effectively.

Engaging with our colleagues

We have asked Marion Sears to be our ‘Designated Non-
Executive Director’ to engage with our colleagues. Marion 
attended the National Voice Forum meetings in September 
and April, and fed back to the Board afterwards. In addition, 
in November, National Voice Forum members were invited to 
the AGM, and met with the Board afterwards. The Chairman 
and other Board members answered a number of questions 
posed by the Forum, and also asked Forum members to 
suggest ways that we can improve our business for the benefit 
of our customers. We will repeat this meeting in November 
2019. In April we used the National Voice Forum to engage 
with colleagues on remuneration, describing our policies and 
approach, and asked for feedback. Further detail is in the 
Implementation Report section of the Remuneration Report.

We also asked our graduate intake to meet the Board in July, 
to help us to understand how millennials make their decisions 
on where and how to buy homewares, and where they want 
to work. We found this to be a useful and refreshing way of 
learning how our younger customers and potential colleagues 
see us, and will invite our graduates to the Board regularly. 

We have an open culture and Non-Executive Directors are 
free to make direct contact with senior management and store 
teams. Throughout the year all Directors have visited stores 
and other Company locations, both informally and together 
with members of the senior management team. The Chairman 
attends the annual seminar, attended by store managers and key 
support colleagues. We have an ‘always on’ colleague feedback 
system, and management review this and respond. We also 
have a twice yearly engagement survey, the results of which 
are fed back to managers, the Executive Board, and the People 
Director covers this as part of her regular presentations to the 
Board. During the year we have also developed a ‘colleague 
scorecard’ bringing together key colleague measures, including 
engagement, retention and gender pay. This is reviewed by the 
Board at least twice a year.

Investor relations and understanding 
shareholder views
The Chief Executive Officer and the Chief Financial Officer 
report back to the Board after the investor roadshows. The 
Group’s brokers and financial PR advisers also provide a 
written feedback report after the full and half year results 
announcements and investor roadshows to inform the Board 
about investor views, and in addition Non-Executive Directors 
attend a selection of investor presentations.

In January 2018, we held one of our regular Corporate 
Governance meetings, attended by the Chairman, Will Adderley, 
the Non-Executive Directors and Company Secretary, to which 
our major institutional shareholders were invited. This gives the 
corporate governance representatives of our shareholders an 
opportunity to discuss with us a range of governance topics. 
Matters discussed included Board composition, the work of the 
Audit and Risk Committee, remuneration, risk, cyber security, 
human rights and the environment. We are planning to hold 
another meeting in January 2020. 

Our corporate website contains useful shareholder information, 
copies of presentations and policies in relation to governance 
and sustainability. Please see https://corporate.dunelm.com.

All Directors will be available at the Annual General Meeting to 
meet with shareholders and answer their questions. 

61

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Corporate Governance Report
continued

The Board has reviewed whether our policy to purchase shares 
in the market to satisfy share option entitlements (as opposed 
to issuing shares) is still appropriate; we believe that it is in the 
interests of our shareholder base as a whole as it avoids dilution 
of shareholdings, and it is supported by the majority of our 
institutional shareholders. I would like to reassure shareholders 
again that shares bought back by the Company will be held in 
treasury and used only to satisfy share option entitlements, and 
not cancelled. The Company did not purchase any of its own 
shares during the financial year.

Advice and insurance
All Directors have access to the advice and services of the 
Company Secretary. In addition, Directors may seek legal 
advice at the Group’s expense if they consider it necessary in 
connection with their duties.

The Group purchases Directors’ and Officers’ liability insurance 
cover for its Directors.

Significant shareholders
The Group’s significant shareholders are listed in the Directors’ 
Report on page 98 and voting rights are stated on page 97.

Articles of Association
The Company’s Articles of Association may only be amended by 
a special resolution of shareholders. 

Governance and risk
Details of the Group’s risk management framework, systems 
and controls and internal control framework are set out in the 
Strategic Report on pages 26 to 32.

This report was reviewed and approved by the Board on 
4 September 2019.

Andy Harrison
Chairman
4 September 2019

Appointment and removal of Directors
The Articles of Association of the Company provide that a 
Director may be appointed by ordinary resolution of the 
Company’s shareholders in general meeting, or by the Board so 
long as the Director stands down and offers him or herself for 
election at the next Annual General Meeting of the Company. 
The Articles also provide that each Director must stand down 
and offer him or herself for re-election by shareholders at 
the Annual General Meeting at least every three years. The 
Board has decided to adopt the requirement of the Corporate 
Governance Code, that all Directors should stand down and 
offer themselves for re-election at each Annual General Meeting.

Directors may be removed by a special resolution of 
shareholders, or by an ordinary resolution of which special 
notice has been given in accordance with the Companies Act 
2006. The Articles also provide that the office of a Director shall 
be vacated if they are prohibited by law from being a Director, 
or is declared bankrupt; and that the Board may resolve that 
his or her office be vacated if he or she is of unsound mind or is 
absent from Board meetings without consent for six months or 
more. A Director may also resign from the Board.

The Nominations Committee makes recommendations to the 
Board on the appointment and removal of Directors.

In accordance with the Corporate Governance Code, all 
Directors will retire from the Board and (apart from Liz Doherty) 
will offer themselves for re-election at the Annual General 
Meeting. Non-Executive Directors will also be subject to a 
separate vote by shareholders independent of the Adderley 
family as required by the Listing Rules of the United Kingdom 
Listing Authority.

Powers of Directors
The business of the Company is managed by the Board, which 
may exercise all of the powers of the Company, subject to the 
requirements of the Companies Act, the Articles of Association 
of the Company and any special resolution of the Company. As 
stated above, the Board has adopted internal delegations of 
authority in accordance with the Code and these set out matters 
which are reserved to the Board or Committees and the powers 
and duties of the Chairman, the Deputy Chairman and the Chief 
Executive Officer respectively.

Share buyback and Rule 9 waiver
Since the time of flotation of the Company, the members of 
the Adderley family, including Bill Adderley and Will Adderley, 
have been considered to be acting in concert (‘a Concert Party’) 
for the purposes of Rule 9 of the City Code on Takeovers and 
Mergers (the ‘City Code’). In December 2018, Bill Adderley 
transferred the majority of his shareholding to Will Adderley. 
Following this transfer, Will Adderley controls 46% of the issued 
share capital of the Company, and the Concert Party controls 
51% (the Concert Party holding did not change as a result of 
the above-referenced transfer). The Takeover Panel consented 
to the above-referenced transfers and confirmed that (i) there 
was no obligation on Will Adderley to make a general offer to all 
shareholders of the Company to acquire their Ordinary Shares 
in the Company pursuant to Rule 9 of the City Code; and (ii) 
for so long as the members of the Concert Party continue to 
be treated as acting in concert, the Company may exercise any 
authority to make market purchases of its own shares which has 
been approved by shareholders, without seeking a separate 
shareholder waiver of any resulting obligation to make a general 
offer under Rule 9 of the City Code and no obligation to make a 
general offer under Rule 9 of the City Code will result.

62

corporate.dunelm.com Stock code: DNLM                                           Letter from the Chair of the  
Audit and Risk Committee

The Committee also reviewed and 
approved a change to the IT capitalisation 
threshold, and the plans in place to 
implement the new accounting standard, 
IFRS 16 ‘Leases’.

We paid our auditors 
PricewaterhouseCoopers LLP non-audit 
fees of £20,000 in the financial year in 
respect of the half year results review (a 
service now classified as ‘non-audit‘). This 
compares to the audit fee of £160,000. 

Looking forward, there are developments 
in corporate reporting coming into effect 
within the next two years, and the new 
Corporate Governance Code, which 
we will review and make any changes 
required.

This will be my last report as Audit and 
Risk Committee Chair, as I will be retiring 
from the Board at the AGM. I will be ably 
succeeded by Ian Bull. 

I look forward to meeting shareholders at 
the AGM, when I will be happy to take any 
questions on this report. 

Yours faithfully,

Liz Doherty
Chair of the Audit  
and Risk Committee
4 September 2019

As part of the standard audit partner 
rotation process, Mark Smith of 
PricewaterhouseCoopers LLP stepped 
down as audit partner, and was replaced, 
with the Committee’s approval, by Mark 
Skedgel. I would like to thank Mark 
Smith for his service, and welcome 
Mark Skedgel, who has overseen the 
FY19 audit. The transition has been well 
managed.

Internal audit activity in the year included 
reviews of our leavers process, controls 
over payment of customer compensation, 
compliance with expenses policy, 
payment controls and a follow-up to last 
year’s report on supplier conformance to 
stock routines. As usual, the Committee 
has reviewed the process by which the 
register of principal risks is compiled, 
including how ‘emerging’ risks are 
identified. The Board held a dinner 
discussion of “what keeps us awake at 
night” and the results were fed into this 
process. A number of improvements were 
made to the process and the register 
as a result of the Committee’s review in 
February, and a follow-up review in June.

The Committee has continued its 
oversight of the controls in place to 
address cyber risks and comply with 
the requirements of the General Data 
Protection Regulation (GDPR). Continued 
progress has been made in both of 
these areas over the year, and it remains 
a standing agenda item for Committee 
meetings. In June 2019, the Chief 
Information Officer presented his plan 
to increase the resource and capability 
of the Information Security function. The 
plan includes an external certification 
of the Group’s position against the 
Government’s ‘Ten Steps to Cyber 
Security’ standard. The Committee  
was satisfied that the plans are an 
appropriate response to the increased 
cyber security risk.

Dear Shareholder
In the last year, Laura Carr joined the 
Board as CFO. The transition has been 
smooth, and Laura has successfully 
established herself both as a trusted 
member of the Board and Executive 
team, and as head of the Finance 
function. I would like to thank David 
Stead, Dunelm’s CFO between 2006 and 
2015 for stepping in on an interim basis 
between April and November 2018. 

As I reported last year, Rachel Osborne 
resigned her position as a Non-Executive 
Director in August when she assumed 
the CFO role with a competitor; it has 
taken us longer than we had hoped to 
find a replacement, but I am delighted to 
welcome Ian Bull to the Committee. His 
financial expertise in particular will be of 
great assistance to the Committee going 
forward. I am also pleased to welcome 
Paula Vennells, who joins the Board today. 

63

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Audit and Risk Committee Report

Summary of principal activities

•  Reviews of the following:

• 

Internal Audit/Compliance

 − Annual financial statements for FY18 and interim 

 − Internal audit reviews of the leavers process, 

results for FY19

 − Since the year end, approval of the full year annual 

financial statements for FY19

 − Internal controls and the process for the 

identification and mitigation of principal risks 

 − IT capitalisation threshold

 − Plan to implement the requirements of IFRS 16

•  External auditor

 − Annual reviews of policy on rotation of external 
auditor and use of auditors for non-audit work 

 − Approval of the new statutory audit partner for the 

FY19 audit onwards

This report provides details of the role of the Audit and Risk 
Committee and the work it has undertaken during the year  
and at its meeting in August 2019 when this Annual Report  
and financial statements were approved.

Principal duties
The principal duties of the Committee are to:

•  Oversee the integrity of the Group’s financial statements and 
public announcements relating to financial performance

•  Hold the relationship with the external auditor, agree the 

audit fee and oversee the external audit process

•  Establish formal and transparent arrangements for 

considering how the Company should apply the corporate 
reporting, risk management and internal control principles

•  Oversee the internal audit process

•  Monitor the effectiveness of financial controls and the 

process for identifying and managing risk throughout the 
Group

•  Monitor the financial reporting process and submit 

recommendations

•  Monitor the statutory audit of the Annual Report and 

financial statements

•  Review and monitor the external auditor’s independence 

and the provision of additional services

The full terms of reference for the Committee can be found on 
the Group’s website, https://corporate.dunelm.com. These terms 
were last reviewed by the Committee in June 2019.

The Committee has approved a policy which allows 
employees to raise legitimate concerns in confidence without 
fear of discrimination, including access to an independent 
whistleblowing helpline. A copy of our policy is available on our 
corporate website https://corporate.dunelm.com. During the 
year, the Committee received reports detailing the calls made to 
the helpline.  

customer compensation controls, payment controls, 
compliance with expenses policy, and a follow up of 
the 2017 review of supplier compliance with stock 
routines

 − Review of new structure of the Information Security 
function, to address the ever increasing external 
cyber security threat and GDPR compliance

Committee membership
The following Directors served on the Committee during the year:

Name

From: 

To:

Liz Doherty (Chair)

1 May 2013

To date

William Reeve

1 July 2015

To date

Peter Ruis

10 September 
2015

To date

Rachel Osborne1

1 April 2018

28 August 2018

1  Rachel Osborne stepped down from the Board and the Committee on 29 August 

2018. Ian Bull and Paula Vennells were both appointed to the Board and the 
Committee after the year end.

The Company Secretary acts as secretary to the Committee.

The Chief Executive Officer, Chief Financial Officer and the 
Chairman of the Board usually attend meetings by invitation, 
along with a representative from the external auditor. Other 
Directors attend by invitation as required.

The Board considers that I have recent and relevant financial 
experience to chair the Committee, by virtue of my professional 
qualification and my previous executive roles, including as Chief 
Financial Officer of Reckitt Benckiser Group plc. Members of the 
Committee can also demonstrate a breadth of experience across 
the retail and consumer goods sector through their current and 
previous roles – please see the Directors’ biographies on pages 
48 to 51 for full details.

64

corporate.dunelm.com Stock code: DNLM                                           Committee activities in 2018/19
Three meetings were held in the year and members’ attendance 
was as shown in the table below:

Name

Liz Doherty

William Reeve

Peter Ruis

Rachel Osborne

Meetings 
attended

 3/3

3/3

 3/3

0/0

The Committee also met in August 2019.

The activities of the Committee included:

Routine items
•  Approval of the full year results issued in September 2018 

and the half year results issued in February 2019

•  Review of the process for identifying and managing risk and 
a full review of the principal risks and how they are managed 
in September 2018, a mid-year review in February 2019, and 
a further ‘deep dive’ review in June 2019

•  Verification of the independence of the auditor, approval of 
the scope of the audit plan and the audit fee, and review of 
the auditor’s audit findings

•  Review of fraud and Bribery Act controls and cyber security, 

which are standing agenda items for each meeting

•  Receipt of internal audit reports (see below)

•  Approval of the annual Audit and Risk Committee Report

•  Review of whether the FY18 and FY19 Annual Reports are 

‘fair, balanced and understandable’

•  Annual review of committee terms of reference, Tax Strategy, 

policy on use of auditors for non-audit services, and auditor 
rotation policy

•  Formal review of auditor performance

•  Formal review of committee effectiveness

Specific topics
•  Update on the steps being taken to implement the 

requirements of IFRS 16 ‘Leases’

•  Review of IT capitalisation threshold

•  Review of the plans to restructure and increase the resource 

of the Information Security team

• 

Internal audit reviews of the leavers process, customer 
compensation controls, payment controls, compliance with 
expenses policy and a follow up of last year’s review of 
supplier compliance with stock routines

Committee effectiveness
At its meeting in June 2019, the Committee carried out a review 
of its own effectiveness, using a checklist prepared by one of the 
major accounting firms. The conclusion was that the Committee 
is functioning well, broadly in accordance with regulatory 
and ‘best practice’ requirements, and provides appropriate 
assurance to the Board. 

Significant areas of judgement
Within its terms of reference, the Committee monitors the 
integrity of the annual and interim reports, including a review 
of the significant financial reporting issues and judgements 
contained in them.

At its meetings in September 2018 and August 2019, the 
Committee reviewed a comprehensive paper prepared by the 
Chief Financial Officer, which analysed the Group’s results for 
the financial year; highlighted matters arising in the preparation 
of the Group financial statements; and provided information to 
support the Directors’ viability and going concern statements. 
The Committee also considered a paper prepared by the 
external auditor, which included significant reporting and 
accounting matters. 

The major accounting issues discussed by the Committee in 
August 2019 in relation to the FY19 Annual Report and Accounts 
were as follows: 

Provisions for inventory
The Committee considered the approach taken by management 
and assessed available evidence. Particular attention was 
given to reviewing the provision for obsolete, slow-moving 
or discontinued inventories including the utilisation of 
provisions reported in prior periods. The Committee noted 
that management have refined the calculation to be more 
mechanical and less judgemental. The Committee concluded 
that the values recorded in the financial statements are 
appropriate. 

Lease liabilities
The Committee considered the approach taken by management 
to the disclosure requirements under IFRS 16, which will be 
adopted in FY20 for the first time. Particular attention was given 
to reviewing the discount rates proposed by management in 
calculating the lease liabilities. The Committee concluded that 
the disclosures in the financial statements are appropriate.

Capitalisation of intangible IT costs
The Committee considered the approach taken by management 
in identifying the capitalisation criteria required for capitalising 
internally generated software, and concluded that the approach 
taken and the values reported in the financial statements are 
appropriate.

Fair, balanced and understandable
At the request of the Board, the Committee also considered 
whether the Annual Report and financial statements as a whole 
are ‘fair, balanced and understandable’. Factors taken into 
account included:

•  Does the narrative of the Business Review and Financial 

Review fairly reflect the performance of the Group over the 
period reported on?

•  Are the narrative sections consistent with each other, and 

with the financial statements?

• 

Is the connection between strategy and remuneration clearly 
described?

•  Can readers easily identify key events that happened during 

the year?

Committee members received the draft Annual Report in advance 
and had the opportunity to make comments in advance of the 
formal meeting at which the report was tabled for approval.

65

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Audit and Risk Committee Report 
continued

Following its review, the Committee confirmed to the Board 
that in its view the FY19 Annual Report was fair, balanced and 
understandable.

External auditor
The report and financial statements were audited by 
PricewaterhouseCoopers LLP, following the firm’s appointment 
as statutory auditor in January 2014. The audit partner from the 
FY19 audit onwards is Mark Skedgel.

PricewaterhouseCoopers LLP attended the Committee meetings 
in September 2018, February, June and August 2019. The 
Committee also met privately with them during the September 
and August meetings, and as Chair of the Committee I had 
dialogue with the audit partner on a number of occasions.

Audit effectiveness
It is the responsibility of the Audit and Risk Committee to assess 
the effectiveness of the external audit process.

The Chief Financial Officer and her team presented their review 
of the FY18 audit in February 2019. This covered a number of 
aspects including: 

•  The quality of reports provided to the Committee and the 

Board and the quality of advice given

•  The level of understanding demonstrated by the audit team 

of the Group’s businesses and the retail sector

•  The objectivity of the external auditor’s views on the controls 
around the Group and the robustness of challenge and 
findings on areas which required management judgement

•  The findings from the FRC’s annual inspection of auditors 

published in May 2018

The conclusion was that the audit had been effective and that no 
significant issues had been highlighted; this was endorsed by 
the Committee.

Use of auditors for non-audit work
The Committee is aware that the use of audit firms for non-audit 
work is a sensitive issue for investors and corporate governance 
analysts, as it could potentially give rise to a conflict of interest.

Following the issue of the EU Audit Directive in June 2016, we 
reviewed our policy on the use of auditors for non-audit work 
in September 2016. The full policy is available on our website, 
https://corporate.dunelm.com, but in summary from FY17:

•  Fees for non-audit services provided by the statutory auditor 

in any year may not exceed 70% of the average fees for the 
Group statutory audit in the three previous years

•  The auditor is prohibited from providing certain non-audit 
services, including: almost all tax work; internal audit; 
corporate finance; involvement in management activities, 
including working capital and cash management and the 
provision of financial information

•  The external auditor may not be engaged to provide any 

non-audit services without the agreement of the Audit and 
Risk Committee Chair

During the period we paid PricewaterhouseCoopers LLP 
£180,000, of which £20,000 was for their review of the interim 
financial statements (considered to be a non-audit service). No 
other non-audit services were provided by the external auditor. 
Fees paid to PricewaterhouseCoopers LLP for audit work were 
£160,000.

Auditor rotation
Our auditor rotation policy is that we will tender the audit at 
least every 10 years; we will change auditor at least every 20 
years; and we will invite at least one firm outside the ‘Big Four’ 
to participate. This is in line with the current EU Audit Directive. 
The latest date for the next tender will therefore be for the 
FY24 audit. A competitive tender is in the best interests of 
shareholders. 

Auditor appointment for FY19
It is the Committee’s responsibility to make recommendations 
to the Board in relation to the appointment, reappointment and 
removal of the external auditor, and to agree the audit fee.

I can confirm that the Company has complied with The Statutory 
Audit Services for Large Companies Market Investigation 
(Mandatory Use of Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014 during the financial year.

In February 2019, the external auditor presented their strategy 
for the 2018/19 audit to the Committee. The Committee 
reviewed and agreed with the external auditor’s assessment 
of risk. The Committee also reviewed and agreed the audit 
approach and the approach to assessing materiality for the 
Group.

The fee proposed by PricewaterhouseCoopers LLP for the 
statutory audit of the Group and Company financial statements 
and the audit of Group subsidiaries pursuant to legislation was 
£160,000.

Taking into account the review of the FY18 audit and 
the proposed plan and fee, the Committee agreed that 
PricewaterhouseCoopers LLP be reappointed as auditor for 
the FY19 audit for the fee proposed. Resolutions to reappoint 
PricewaterhouseCoopers LLP as auditor and to authorise the 
Directors to agree their remuneration will be put to shareholders 
at the AGM.

Risk management
The Committee is responsible for assessing the scope and 
effectiveness of the systems established by management to 
identify, assess, manage and monitor financial and non-financial 
risks, and to consider the level of assurance.

The Committee carried out a formal risk review in September 
2018 and February 2019, as well as a review of the whole risk 
register in June 2019. It also noted that individual principal risk 
topics are reviewed by the Board through the rolling agenda. 
During the year, at the Committee’s request, further work has 
been conducted by management to refine the way in which the 
risks are described, and to align the Internal Audit programme 
more closely with the Risk Register. 

Read about our risks on 
pages  26  to  32

66

corporate.dunelm.com Stock code: DNLM                                           Internal control framework
In 2015 the Committee adopted a formal internal control 
framework, covering the following areas: business ethics 
including anti-bribery controls; accountabilities; people 
management, including succession planning; development and 
alignment of incentives; risk management processes; internal 
financial control; crisis management; monitoring and reporting. 
Details of internal and external assurance are included. The 
framework and the controls in place are reviewed annually. 
In view of the time that has elapsed since the framework was 
first put in place, and the increased size and complexity of the 
business, the Chief Financial Officer has agreed to review the 
controls framework and recommend any areas that need to be 
strengthened.

Viability statement and risk 
management
In August 2019, the Committee reviewed the viability statement 
given by the Board in this report and the process in place to 
support the assurance given and confirmed that it is appropriate 
and in compliance with regulatory requirements. This review 
took into account the principal risks facing the Group and 
the process by which they are managed by the Board and 
management. 

Internal audit 
There is an Internal audit function which conducts a programme 
of audits conducted either using Internal audit resource or by 
an external party, decided on a case-by-case basis. In either 
case, the review is conducted on behalf of the Committee and 
reports back to them. Topics for internal audit are selected by 
the Committee with reference to the Risk Register, any control 
observations made by the external auditor, and any requests 
made by members of the Executive Board.

Reviews completed in the year are set out below:

Leavers process

Customer compensation controls 

Payment controls

Supplier compliance with stock routines 
(follow-up)

Payment controls review

Compliance with expenses policy

Reviewed by

Internal Audit

Internal Audit

Internal Audit

Internal Audit

Internal Audit

Internal Audit

Reports were discussed by the Committee and the Board 
and a number of recommendations agreed by management. 
The Committee monitored progress against actions agreed 
following these reports, as well as the reports received in the 
2017/18 financial year from internal audit/external assurance 
providers. The majority of these have been completed in the 
agreed timescale. 

Cyber security and data protection/
GDPR
Information security remains one of the most important risk 
areas and it is a standing Committee agenda item, as well as 
being one of the Board’s principal risks, as outlined in the ‘Risks 
and Uncertainties’ section of this Annual Report. The coming 
into force of the General Data Protection Regulation in May 2018 
has raised the profile and importance of managing personal 
data safely and lawfully, and has increased the severity of the 
consequences of a personal data breach. The Committee had 
oversight of the plan in place to secure compliance, and data 
protection is now considered alongside cyber security in general 
at every meeting. 

The Committee noted that continued progress has been 
made over the year to strengthen controls over cyber and data 
security. A number of practices and systems considered ‘high 
risk’ have been changed as part of the GDPR implementation 
plan, and training has been rolled out across the business to 
increase awareness. A risk mitigation plan is in place to make 
further improvements during FY20. In addition, a number of 
legacy Worldstores systems were integrated during the year, to 
further enhance security and integrity. 

In June 2019, the Chief Information Officer presented his plan 
to increase the resource and capability of the Information 
Security function, in response to the continuing external threat 
and the need to reinforce controls to secure GDPR compliance. 
In addition, as part of the replatform project we are moving our 
IT platform and supporting systems from a solution based on 
third party software to a bespoke solution, and therefore we 
need to ensure that we build in appropriate security. The new 
plan includes an external certification of the Group’s position 
against the Government’s ‘Ten Steps to Cyber Security’ standard. 
The Committee was satisfied that the plans are an appropriate 
response to the increased cyber security risk.

IFRS 16 ‘Leases’
The Group will be adopting IFRS 16 for the FY20 year end, 
and has made its first disclosures in this report. At each 
meeting during the year, the Committee considered a report 
by management, summarising the approach being taken, the 
impact on external and internal reporting, and the implications 
for bank covenants and measurement of performance under 
remuneration schemes. 

Approved by the Board on 4 September 2019. 

Liz Doherty
Chair of the Audit and Risk Committee

67

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Letter from the Chair of the 
Remuneration Committee

Executive Director 
shareholding
It is part of our remuneration strategy that 
our Executives should build alignment 
with shareholders through shareholding. 
We require that Executives make a 
personal investment in shares when 
they join the Company. Thereafter they 
must invest two thirds of all bonus and 
share incentives earned (after payment 
of tax and NI) in Dunelm shares, all of 
which must be held for the duration 
of employment, and at least 50% for a 
further two years. We also ask Executives 
to build a holding of 1× salary after 
three years and 2× salary after five 
years. I am pleased that Nick and Laura 
have respectively built shareholdings 
equivalent to 193% of salary (after 19 
months) and 91% of salary (after nine 
months).

Pension
In the past year, our Remuneration 
Committee has been listening to the 
calls from government, regulators and 
shareholders for boards to show restraint, 
and to be able to demonstrate fairness 
in how Executive Directors are paid. 
Dunelm’s policy has always been to 
pay its Executives fairly for the role, and 
for the majority of pay to be variable 
and performance-linked. We have also 
designed a simple policy that is easy for 
the Executives and our shareholders to 
understand. 

Since 2017, our policy has provided for 
a maximum pension entitlement of 15% 
of base salary. In 2018 we decided to 
reduce this to 10% for newly appointed 
Executives, which is the entitlement of 
Nick and Laura, both of whom joined 
in 2018. In June this year, we took the 
decision to reduce this further for newly 
appointed Executives – the maximum 
that we will now apply is 5% of base 
salary, which is the entitlement of the vast 
majority of our management population. 
This will, subject to agreement by 
shareholders, be enshrined in our policy 
on renewal.

Gender pay
Our Board now comprises four women 
and six men, and our Executive Board 
has five women to three men. However, 
the gender pay gap report which we 
published in April showed a widening of 
the gap on both the median and mean 
measures. This widening was caused 
primarily by an increase in the size of our 
Technology (IT) team; these colleagues 
are relatively highly paid, and this function 
is historically predominantly male. We are 
continuing to take a long term approach 
to addressing the barriers that prevent 
women from reaching senior, higher paid 
roles (holding an 'Empowering Female 
Leaders', a 'Women in Tech' event, 
introducing a flexible holiday entitlement 
for example). We are also looking at how 
we can address any diversity 'gaps', to 
ensure that we are recruiting from the 
widest possible pool of talent.

Governance reform
Although we are not obliged to adopt 
the requirements of the 2018 Corporate 
Governance Code until the next financial 
year, we have decided to implement 
some of its provisions in advance:

•  The Committee already had oversight 

of the remuneration of the Executive 
Board (which includes the Company 
Secretary). Remuneration of this 
group (including pay increases, 
and bonus and share incentive plan 
awards and outcomes) is now formally 
approved by the Committee 

•  When discussing base pay increases 
and bonus awards for the Executive 
Directors and the Executive Board, we 
have also taken into account awards 
to be made throughout the Company. 
We now also formally consider 
whether variable pay outcomes are 
reasonable in the light of Company 
performance

Dear Shareholder
Overview
Financial performance in the past year 
has been strong. We have also grown 
our customer base substantially, and 
improved our customer and colleague 
satisfaction scores. This is reflected in 
our share price, which rose significantly 
during the year. This, together with very 
strong performance against personal 
and strategic objectives, gave rise to a 
bonus award to our Executive Directors 
of 98% of potential opportunity for Nick 
Wilkinson, CEO, and 100% for Laura 
Carr, our new CFO. The Committee 
considers that this is a fair, reasonable 
and appropriate outcome, in the context 
of Dunelm’s overall performance, 
stakeholder engagement and 
shareholder return in the year. 

We are also pleased that colleagues 
throughout the business, who are 
entitled to receive a bonus payment 
and performed strongly, earned a 
similar percentage of their maximum 
entitlement. Amidst challenging times for 
our sector, the talent and commitment of 
our people are enabling us to win versus 
our competitors. We are proud of them 
and proud to be able to reward them 
appropriately.  

68

corporate.dunelm.com Stock code: DNLM                                           • 

In last year’s report, I described how 
we had widened the circumstances 
in which variable pay can be subject 
to malus and claw back; and how 
we had decided to reduce pension 
entitlement of newly appointed 
Executive Directors to 10% of base 
salary. As stated above, we have 
now decided to align the pension 
of entitlement of newly appointed 
Executives to our management 
colleagues

•  We appointed Marion Sears as our 
'Designated NED' for colleague 
purposes. As described elsewhere in 
the Annual Report, Marion and the 
Board now engage formally with the 
National Voice Forum, and we used 
this forum to explain the structure and 
rationale for executive pay, and to 
seek feedback 

Other provisions, and the publication of 
a CEO pay ratio, will be adopted in the 
FY20 financial year.

Policy renewal
This is the final year of operation of 
our 2017 remuneration policy. We will 
take developments in governance, best 
practice and shareholder preferences into 
account as we formulate the policy for 
discussion with our major shareholders, 
before putting it forward for approval at 
our AGM in 2020. As ever, we welcome 
our shareholders’ thoughts and 
suggestions in advance of this process so 
we can proceed with as much support as 
possible. 

I look forward to meeting shareholders at 
the AGM.

Yours faithfully,

William Reeve
Chair of the Remuneration 
Committee
4 September 2019

69

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report

How our remuneration policy is linked to our strategy

Group strategy
Deliver shareholder value through long term, sustainable, profitable growth

Remuneration strategy

Remuneration structure

Pay fairly for an individual’s role and responsibilities

Base pay and benefits at median or below

Reward strong performance

Annual bonus at median

Focus on long term value creation

Long Term Incentive Plan at upper quartile

Align executives with shareholders through share ownership

Two thirds of variable pay retained in shares for duration of 
employment and half of these for a further two years

Introduction
This Directors’ Remuneration Report is divided into three 
sections: the Letter from the Chair of the Remuneration 
Committee, set out on pages 68 to 69; the Policy Report; and 
the Annual Report on Implementation.

The Policy Report sets out the 2017 remuneration policy 
which has been in force since 21 November 2017, when it was 
approved by shareholders at the AGM with a vote of 99.47% in 
favour of it. No changes to our policy are being put forward this 
year.

The Annual Report on Implementation sets out how the 
policies approved in November 2014, 2015 and 2017 have 
been applied during the financial year being reported on and 
how policy will be applied in the coming year. This report will be 
put to shareholders for approval at the Annual General Meeting 
in November 2019, although the vote on the implementation 
report is advisory.

This report complies with the provisions of the Companies 
Act 2006 and Schedule 8 of the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 
2013 (as amended), as well as the UK Corporate Governance 
Code and the UKLA Listing Rules.

Our binding remuneration policy was last updated in 2017, and 
approved by shareholders at the AGM on 21 November 2017 
with 99.47% of votes in favour of it.

The principles behind, and the reasons for, the overall 
remuneration structure that we have adopted for our Executive 
Directors are directly related to our long term strategic goal of 
delivering shareholder value through the profitable growth of a 
quality business.

Since the flotation of the Company our Executive remuneration 
has been structured specifically:

•  To pay fairly and appropriately for an individual’s role and 

responsibilities

•  To reward strong performance

•  To be focused on long term value creation

•  To align Executives strongly with shareholders through share 

ownership

The majority of the Executive Directors’ potential remuneration 
is variable and performance-related in order to encourage and 
reward superior business performance and shareholder return. 
Discretion is allowed in certain circumstances to ensure rewards 
are appropriate and overall levels of pay are analysed carefully 
each year.

This is consistent with the creation of long term, sustainable 
growth in shareholder value through delivery of the objectives 
set out in our corporate purpose and supporting strategy, which 
are all long term in nature; namely to help our customers create 
a home they love, through offering products that are famous 
for style, value and quality; and an easy and inspiring shopping 
experience. Our approach is also in keeping with the family 
origin of the business, and is important to the Adderley family 
who remain our majority shareholders.

It is our intention to maintain a simple and transparent 
remuneration structure for the benefit of all parties.

Read about our sustainability on 
pages  33  to  45

70

corporate.dunelm.com Stock code: DNLM                                           The policy report
Directors’ remuneration policy 2017
The policy set out below (the '2017 policy') is the policy approved by shareholders at the AGM on 21 November 2017, and applied 
from that date.

The information contained in this report is unaudited unless specifically stated as being audited.

Future policy table
The following table sets out the structure of remuneration for Directors of the Company.

Executive Directors

Base salary

Purpose and link to 
strategic objectives

•  Fixed remuneration for the role

•  To attract and retain the high calibre talent necessary to develop and deliver the business strategy

•  Reflects the size and scope of the Executive Director’s responsibilities

Operation

•  Normally paid monthly

•  Base level set in the context of:

 − Pay for similar roles in companies of similar size and complexity in the relevant market

 − Scale and complexity of the role

•  Should comprise a minority of potential remuneration

Maximum 
opportunity

•  Reviewed annually, with percentage increases in line with the company-wide review unless other 

circumstances apply, such as:

 − A significant change in the size, scale or complexity of the role or of the Company’s business

 − Development and performance in role (for example, on a new appointment, base salary might be 

initially set at a lower level with the intention of increasing over time)

•  The Committee does not consider it to be appropriate to set a monetary limit on the maximum base 

salary that may be paid to an Executive Director within the terms of this policy

•  None, although performance of the individual is considered at the annual salary review

•  No recovery provisions apply to base salary

•  To provide a competitive post-retirement benefit

•  To attract and retain the high calibre talent necessary to develop and deliver the business strategy

Performance 
metrics

Retirement benefits

Purpose and link to 
strategic objectives

Operation

•  Contribution equivalent to a percentage of base salary made to a defined contribution plan or paid as 

a cash allowance

Maximum 
opportunity

Performance 
metrics

•  Up to 15% of base salary (for Executive Directors appointed from November 2017 onwards. For 

Executive Directors appointed prior to that, the maximum is 20% of base salary). No element other 
than base salary is pensionable. 
Note that the contractual pension entitlement of the current Executives is 10% of base salary. The Committee has agreed in June 2019 
that the pension entitlement for any newly appointed Executives will not exceed the entitlement of management colleagues, which is 
currently 5%. This will be incorporated into our next binding policy 

•  None

•  No recovery provisions apply to retirement benefits

71

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report 
continued

Benefits

Purpose and link to 
strategic objectives

Operation

•  To provide a competitive benefits package

•  To attract and retain the high calibre talent necessary to develop and deliver the business strategy

•  A range of benefits are provided, which may include car or car allowance; private health insurance for 
the individual and their family; permanent health cover; life assurance; mobile phone; use of a car and 
driver in connection with the role; colleague discount

•  Additional benefits, such as relocation expenses, housing allowance and school fees may also be 
provided in certain circumstances if considered reasonable and appropriate by the Committee

•  For non-UK Executives (none at present) the Committee may consider additional allowances in 

accordance with standard practice

Maximum 
opportunity

•  Current benefits provided are described in the Implementation Report on page 80.

•  The Committee reserves the right to provide such benefits as it considers necessary to support the 

strategy of the Company

•  The Committee does not consider it to be appropriate to set a maximum cost to the Company of 

Performance 
metrics

benefits to be paid

•  None

•  No recovery provisions apply to benefits

Annual bonus – awards to be made to Executive Directors other than Will Adderley, who has requested that he not be 
considered for annual bonus

Purpose and link to 
strategic objectives

•  Rewards and incentivises delivery of annual financial, strategic and personal targets

Operation

•  Paid in cash, after the results for the financial year have been audited, subject to performance targets 

having been met

•  Two-thirds of bonus earned must be invested in Dunelm shares after tax and National Insurance 

obligations have been met

Maximum 
opportunity

•  Maximum opportunity – 125% of base salary per annum

•  For on-target performance – 40% of maximum opportunity

•  For threshold performance – 5% of maximum opportunity

Performance 
metrics

•  Stretching performance targets are set each year. Performance targets for the Executive Directors are 
typically based on financial and strategic objectives set by the Remuneration Committee annually

•  Financial objectives include, but are not limited to, budgeted PBT for the financial year taking into 

account market consensus and individual broker expectations

•  The strategic objectives will vary depending on the specific business priorities in a particular year

•  Typically, the majority of the annual bonus for Executives is subject to financial objectives

•  Awards are subject to recovery provisions (malus) at the discretion of the Committee if there has been 
a misstatement of results for the year in respect of which the bonus is paid, or if there has been an 
error in calculating performance, or in the case of gross misconduct 

•  The Remuneration Committee also has the discretion to claw back the bonus up to three years after 

payment in the above circumstances, and in cases of fraud, the Committee can apply malus and claw 
back for an unlimited period of time

•  Please note that in 2018 the Committee decided to widen the circumstances in which malus and 
clawback may apply to awards made from 2018 onwards – further details are set out below

72

corporate.dunelm.com Stock code: DNLM                                           Long Term Incentive Plan – awards to be made to Executive Directors other than Will Adderley, who has requested that  
he not be considered for LTIP awards

Purpose and link to 
strategic objectives

•  Supports delivery of strategy by targeting EPS growth, which the Committee believes to be closely 

aligned to the drivers of growth in the business over the long term

•  Rewards strong financial performance and sustained increase in shareholder value over the long term

•  Aligns with shareholder interests through the delivery of shares, the majority of which (after payment 

of tax liabilities) are retained

Operation

•  Conditional awards are made annually (which can take the form of a conditional award, nil-cost option 

or nominal value option), with vesting subject to performance over three financial years

Maximum 
opportunity

Performance 
metrics

•  Two-thirds of all shares vesting must be retained by the Executive (after sale of shares to meet tax and 

National Insurance obligations)

•  For awards to be made in respect of the FY18–FY20 performance period, the maximum annual 

award is 110,000 shares for the Chief Executive Officer and 60,000 shares for the Chief Financial 
Officer, subject in either case to such adjustment as the Committee determines to take account of any 
variation in the Company’s share capital

•  For awards to be made in respect of the FY19–FY21 performance period and awards to be made in 
future years, the maximum annual award for Executive Directors is shares with a value up to 200% of 
salary, calculated by reference to the market price of Dunelm shares on the date preceding the date 
of grant

•  For threshold performance: 10% of the award will vest

•  For maximum performance: 100% of the award will vest

•  Straight-line vesting between the threshold and maximum levels will apply for performance between 

threshold and maximum points

•  Dividend accruals may be made in respect of special dividends paid during the performance period 
applicable to an award and up to the vesting date. Payment would only be made in respect of shares 
vesting after applying performance criteria. This will apply to all awards vesting after the 2017 policy 
comes into effect 

•  Growth in diluted EPS over the three-year performance period compared with growth in the index of 

retail prices (RPI) over the same period

•  The Remuneration Committee considers the target annually taking into account market consensus 

and individual broker expectations

•  For information, the targets applicable to awards to be made are:

•  No part of the award will vest until compound annual EPS growth exceeds RPI growth by 3%

•  For awards to be made in respect of the FY18–FY20 performance period, 10% of the award vests 
at compound annual EPS growth in excess of RPI plus 3%. 100% of the award vests at compound 
annual EPS growth in excess of RPI plus 15%

•  For awards to be made in respect of the FY19–FY21 performance period, and for awards made 

in future years, 10% of the award vests at compound annual EPS growth in excess of RPI plus 3%. 
100% of the award vests at compound annual EPS growth in excess of RPI plus 12%

•  Between those figures the award will vest on a straight-line basis

•  Awards are subject to recovery provisions (malus) at the discretion of the Committee if there has been 

a misstatement of results for the performance period to which the award relates, or if there has been 
an error in calculating performance or in the case of gross misconduct

•  The Remuneration Committee also has the discretion to claw back vested awards for up to three years 
from vesting in these circumstances and in cases of fraud, the Committee can apply malus and claw 
back for an unlimited period of time

•  Please note that in 2018 the Committee decided to widen the circumstances in which malus and 
clawback may apply to awards made from 2018 onwards – further details are set out below

Read about our sustainability on 
pages  33  to  45

73

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report 
continued

Lifetime lock-in and personal shareholding targets

Purpose and link to 
strategic objectives

•  Aligns with shareholder interests through shareholding and promotes long term thinking

Operation

•  Executive Directors are required to build a beneficial holding of shares equal to 100% of salary after 

three years and 200% of salary after five years from appointment

•  A personal investment in Dunelm shares should be made on appointment as an Executive Director 

(subject to closed periods)

•  Two-thirds of amounts earned under the annual bonus and the LTIP (after payment of tax and National 

Insurance) must be retained in Dunelm shares

•  These shares must be held during employment and at least 50% of them retained for at least two 

years after employment ends

•  The Remuneration Committee retains the right to waive this requirement in exceptional 

circumstances, such as death, divorce, ill health or severe financial hardship

Maximum 
opportunity

Performance 
metrics

•  Not applicable

•  Not applicable

All employee share plan (Sharesave)

Purpose and link to 
strategic objectives

•  Promotes share ownership by all eligible colleagues (including Executive Directors)

Operation

•  All UK employees with a minimum service requirement are eligible to join the UK tax approved 

Dunelm Group Savings Related Share Option Plan (the Sharesave)

•  Monthly savings are made over a period of three years linked to the grant of an option over Dunelm 

shares at a discount of up to 20% of the market price (or such other amount as permitted by law) at 
the date of invitation to join the plan

• 

Invitations are normally issued annually at the discretion of the Remuneration Committee, which 
also has discretion to set the minimum service requirement, maximum discount, maximum monthly 
savings and any other limits (such as scaling back) within the terms of the scheme rules

•  Maximum participation limits are set by the UK tax authorities. Currently the maximum limit is savings 

of £500 per month

•  None

•  To attract and retain a high calibre Chairman and Non-Executive Directors by offering competitive fee 

levels

Maximum 
opportunity

Performance 
metrics

Non-Executive Directors

Fees

Purpose and link to 
strategic objectives

Operation

•  Fees for the Chairman and Non-Executive Directors are set by the Board. No Director participates in 

any decision relating to his or her own remuneration

•  The Chairman is paid an all-inclusive fee for all Board responsibilities

•  The Non-Executive Directors receive a basic fee, with supplemental fees for additional Board 

responsibilities

•  The level of fee reflects the size and complexity of the role and the time commitment

•  Fees are reviewed annually and increased in line with the company-wide increase. In addition, there 
will be a periodic review against market rates and taking into account time commitment and any 
change in size, scale or complexity of the business

•  Flexibility is retained to increase fee levels in certain circumstances, for example, if required to recruit 

a new Chairman or Non-Executive Director of the appropriate calibre

•  With the exception of colleague discount, no benefits are paid to the Chairman or the Non-Executive 

Directors, and they do not participate in any incentive scheme

•  Maximum fees to be paid by way of fees to the Non-Executive Directors are set out in the Company’s 

Articles of Association

•  Fees paid to each Director are disclosed in the Annual Report on Implementation

Maximum 
opportunity

Performance 
metrics

•  None

74

corporate.dunelm.com Stock code: DNLM                                           LTIP
The EPS target for the LTIP is based on growth in diluted EPS 
compared to the increase in the Index of Retail Prices (RPI) over 
each performance period. The targets that apply to awards are 
set out in the policy table on page 73.

The Remuneration Committee considered the use of EPS as a 
performance measure carefully when the Company was floated 
in 2006, and has discussed it with shareholders regularly. 
EPS is believed to be closely aligned to the drivers of growth 
for the business and in the long term, EPS performance is 
expected to be reflected in shareholder value. EPS is a more 
suitable performance measure for Dunelm than for many other 
companies and it is therefore considered appropriate to use 
it as a single measure for the LTIP. The use of EPS as a primary 
measure for Dunelm’s LTIP is considered appropriate because of 
the low level of leverage in the business and because the capital 
expenditure controls exercised by the Board are sufficiently 
rigorous to avoid EPS accretion by means of ineffective 
investment of capital.

The number of shares comprised in an award or the 
performance target which applies may be adjusted by the 
Remuneration Committee in accordance with the plan rules if 
justified by the circumstances, for example, if there were a major 
capital transaction. Any amendment and the reason for it would 
be fully disclosed. A copy of the plan rules is available from the 
Company Secretary on request.

The Committee reserves the right to make any remuneration 
payments and payments for loss of office notwithstanding 
that they are not in line with the policy, where the terms of the 
payment were agreed: (i) before the policy came into effect; or 
(ii) at a time when the relevant individual was not a Director of 
the Company and, in the opinion of the Committee, the payment 
was not in consideration for the individual becoming a Director 
of the Company. For these purposes ‘payments’ includes the 
Committee satisfying awards of variable remuneration, and 
in relation to an award over shares, the terms of payment are 
‘agreed’ at the time the award is granted.

The Committee may also make minor changes to this policy 
which do not have a material advantage to Directors, to aid 
its operation or implementation without seeking shareholder 
approval, but taking into account the interests of shareholders.

Performance measures and how 
targets are set
The Remuneration Committee selects performance measures 
that it believes are:

•  Aligned with the Group’s strategic goals

•  Unambiguous and easy to calculate

•  Transparent to Directors and shareholders

Annual bonus
For the financial year 2018/19, 80% of the annual bonus is 
linked to PBT and 20% to personal and strategic objectives. 
Each Director’s annual bonus is therefore linked primarily to 
delivery of Group financial performance, but also to personal 
performance and contribution to the strategic progress of the 
Group. The PBT target is set by the Remuneration Committee 
each year, taking into account market consensus and broker 
expectations. Personal and strategic objectives are set at the 
commencement of the year and assessed by the Remuneration 
Committee.

The Committee reserves the right to adjust the financial 
performance target or change the performance condition if 
justified by the circumstances, for example if there was a major 
capital transaction.

For future years, the Committee will determine the financial 
measures and the weighting of financial and non-financial 
measures based on specific business priorities in a particular year.

75

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report 
continued

Illustrative performance scenarios 
The following graphs set out what Will Adderley, Nick Wilkinson and Laura Carr, the Executive Directors in office at the date of this 
report, could earn in the financial year 2019/20 under the following scenarios:

Nick Wilkinson

Will Adderley

Laura Carr

£2,446k

45%

28%

'

)
0
0
0
£
(
n
o
i
t
a
r
e
n
u
m
e
r

l

a
t
o
T

'

)
0
0
0
£
(
n
o
i
t
a
r
e
n
u
m
e
r

l

a
t
o
T

£654k

£1,581k

41%

17%

100%

42%

27%

£21k

£21k

£21k

'

)
0
0
0
£
(
n
o
i
t
a
r
e
n
u
m
e
r

l

a
t
o
T

£1,462k

40%

31%

29%

£950k

36%

19%

45%

£422k

100%

Minimum

In line with 
expectations

Maximum

Minimum

In line with 
expectations

Maximum

Minimum

In line with 
expectations

Maximum

n LTIP n Annual bonus n Fixed pay

The following assumptions have been made in respect of the 
scenarios above:

Minimum (performance below threshold) – Fixed pay 
(comprising base salary, benefits and pension) only with no 
vesting under the annual cash bonus or LTIP (see table below). 

Base
(last known
salary)
£’000

Benefits
(as in single
figure table) 
£’000

Pension
(10% of
last known
salary)
£’000

Will Adderley

Nick Wilkinson

Laura Carr

— 

551

365

21 

48

20

— 

551 

371

1 

10% of salary reflecting pension provision for 2019/20.

In line with expectations – Fixed pay plus annual cash bonus 
at on-target performance of 40% of maximum opportunity (i.e. 
50% of salary) and vesting of 59% of the award of shares under 
the LTIP.

Maximum performance – Fixed pay plus 100% of maximum 
annual bonus opportunity (i.e. 125% of salary) and 100% of 
shares vesting under the LTIP.

Please note that two-thirds of performance pay earned by Nick 
Wilkinson and Laura Carr (after payment of tax and National 
Insurance liability) must be invested in Dunelm shares pursuant 
to the ‘Lifetime Lock-in’.

Will Adderley has requested that his annual salary be maintained 
at £1 per annum, and he has asked not to be considered for an 
LTIP award.

It should be noted that the illustrative performance number 
is likely to be different to the actual pay that is earned by Nick 
Wilkinson and Laura Carr during the year:

•  Actual pay will reflect company and personal performance 

over the relevant performance period

•  We are required to show the value of the LTIP awards that 
are expected to be made in the year, not those which will 
actually vest. This valuation is based on the expected face 
value at the date of grant without making any assumptions 
for share price growth, and assuming that the award vests 
in full at the end of the three-year performance period. The 
value of the LTIP award to be made is based on the grant to 
Nick Wilkinson of an award over shares to the value of 200% 
of salary, and to Laura Carr of an award over shares to the 
value of 160% of salary

•  No adjustment is made for payment of special dividend 

equivalents as the level of these cannot be determined at 
the date of this report

Recovery
There is provision for recovery of variable pay, as highlighted in 
the policy table.

For bonus and LTIP awards made prior to September 2018, at 
the discretion of the Remuneration Committee, recovery (malus) 
may be made against any unpaid cash bonus or unvested LTIP 
options in the following circumstances:

•  Performance to which a bonus or LTIP award relates proves 

to have been misstated; or

•  There has been a miscalculation in the extent to which 

performance conditions have been met in respect of 
previous awards made to the individual that have vested and 
been exercised; or

•  There has been gross misconduct on the part of the 

individual.

Clawback may be operated at the discretion of the 
Remuneration Committee against all variable awards in the 
above circumstances, for up to three years from payment or 
vesting as appropriate; and in cases of fraud the Committee can 
apply malus and claw back for an unlimited period of time.

76

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
In respect of bonus and LTIP awards made from September 
2018 onwards, the Remuneration Committee has discretion 
to apply malus and claw back as stated above in the following 
circumstances:

•  A material misstatement of any Group company’s financial 

results;

•  A material error in assessing a performance condition 

applicable to the award or in the information or assumptions 
on which the award was granted or vests;

•  A material failure of risk management in any Group company 

or a relevant business unit;

•  Serious reputational damage to any Group company or a 

relevant business unit;

•  Serious misconduct or material error on the part of the 

Participant;

•  A material corporate failure as determined by the Board; or

•  Any other circumstances which the Committee in its 

discretion considers to be similar in their nature or effect to 
those set out above.

• 

Salary, pension, benefits and Sharesave options are not subject 
to recovery.

Service contracts and loss of office 
payments
All of the Executive Directors have service contracts. The notice 
period for termination for Will Adderley is 12 months from either 
party, and for Nick Wilkinson and Laura Carr is six months from 
either party. If the Company terminates the employment of the 
Executive Director it would honour its contractual commitment. 
Any payment of salary on termination is contractually restricted 
to a maximum of the value of salary plus benefits for the notice 
period. If termination was with immediate effect, a payment in 
lieu of notice may be made. The Remuneration Committee may 
apply mitigation in respect of any termination payment.

The Remuneration Committee has discretion to make a payment 
in respect of annual bonus, provided that it is prorated to service.

The limited circumstances in which unexercised LTIP awards 
might be exercised following termination of an Executive 
Director’s service contract are set out below. If the Remuneration 
Committee exercises its discretion to allow exercise of an 
unvested LTIP award, it may make a cash payment in lieu of the 
anticipated value of the award, calculated at the date of the 
payment (taking into account prorating of the award and the 
extent to which performance criteria may apply, as appropriate).

Non-Executive Directors have letters of appointment. The 
term is for an initial period of three years with a provision for 
termination on one month’s notice from either party, or three 
months’ notice from either party in the case of Andy Harrison, 
the Chairman. Letters are renewed for up to two additional 
three-year terms, and then renewed annually. The letter of 
appointment will terminate without compensation if the Director 
is not reappointed at the AGM.

The Directors’ service contracts and letters of appointment 
are available for inspection by shareholders at the Company’s 
registered office.

Exercise of LTIP and Sharesave options 
following termination of employment
LTIP
If a participant leaves the employment of the Group, the 
following provisions apply to options granted under the LTIP:

•  Options that have vested but have not yet been exercised 

may be exercised within six months of cessation of 
employment (12 months in the case of death)

•  Except in the case of dismissal for gross misconduct, options 

which have not yet vested, but where the performance 
period has elapsed, may be exercised within six months 
of the relevant vesting date (or 12 months in the case of 
death), to the extent that the performance condition has 
been met. The Remuneration Committee has discretion to 
allow earlier exercise but would only use this in exceptional 
circumstances (such as death or ill health retirement), or at its 
discretion for a good leaver

If the participant leaves the Group before an option has 
vested and before the performance period has elapsed, 
the option will usually lapse. Except in the case of dismissal 
for gross misconduct, the Remuneration Committee has 
the discretion to allow the exercise of options for which the 
performance period has not elapsed at the date of cessation 
of employment, within six months of the relevant vesting 
date (or 12 months in the case of death). The Remuneration 
Committee also has discretion to allow earlier exercise. The 
Remuneration Committee would only use this discretion 
in exceptional circumstances (such as death or ill health 
retirement), or at its discretion for a good leaver

• 

If early exercise is permitted, the Remuneration Committee 
may apply an adjustment to take into account the amount of 
time that has elapsed through the performance period and 
the extent to which any performance criteria have been met

In all cases, unexercised LTIP awards would be subject to 
recovery (malus) in the relevant circumstances. In respect of 
LTIP awards made after 1 July 2014, clawback may also apply to 
vested awards.

Sharesave
If a participant leaves the Group, options granted under the 
Sharesave will normally lapse, but may be exercised within six 
months from the cessation of employment due to injury, disability, 
retirement, or redundancy (or 12 months in the case of death), or 
the employing company leaving the Group or, provided that the 
option has been held for at least three years, cessation for any 
other reason (apart from dismissal by the Company).

77

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report 
continued

Change of control and other  
corporate events
LTIP
The following provisions apply to awards made under the Long 
Term Incentive Plan in accordance with the Plan rules if there is a 
change of control or winding up of the Company:

•  Any vested but unexercised options may be exercised

•  Any options in respect of which the performance period has 

elapsed and to which the performance condition has been 
applied will vest and may be exercised

•  Any options in respect of which the performance period 
has not elapsed may be exercised at the discretion of the 
Remuneration Committee, subject to any adjustment to 
take into account the amount of time that has elapsed 
through the performance period and the extent to which any 
performance criteria have been met

•  The Executive Director may agree that his or her awards 

are ‘rolled over’ into shares of the acquiring company as an 
alternative

If the Company has been or will be affected by any demerger, 
dividend in specie, special dividend or other transaction 
which will adversely affect the current or future value of any 
awards under the LTIP, the Plan rules allow the Remuneration 
Committee, acting fairly and reasonably, to determine the extent 
to which any awards should vest and the period within which 
Options may be exercised.

A copy of the Plan rules is available from the Company Secretary 
on request.

Sharesave
Sharesave options may be exercised within six months following 
a change of control or winding up of the Company, using 
savings in the participant’s account at the date of exercise. The 
participant may agree that his or her awards are ‘rolled over’ into 
shares of the acquiring company as an alternative.

If the Company has been or will be affected by a capitalisation, 
rights issue, subdivision, reduction, consolidation, special 
dividend or other variation in respect of which HMRC will allow 
the variation of options, the Plan rules allow the Remuneration 
Committee, with the consent of HMRC, to vary the number and/
or nominal value of shares covered by an option or the option 
price to be varied proportionately.

A copy of the Plan rules is available from the Company Secretary 
on request.

Executive pay and the pay of other 
colleagues
The principles set out on the remuneration strategy on page 70 
are applied consistently to pay throughout the Group. 

Pay for all colleagues is set at a level that is fair for the role and 
responsibilities of the individual, and is designed to attract and 
retain high calibre talent that is needed to deliver the Group’s 
strategy, without paying too much.

The remuneration of Executive Directors is more heavily 
weighted towards variable pay than other colleagues, so that 
a greater part of their pay is linked to successful delivery of 
strategy and aligned with shareholders. They are also required 
to retain two-thirds of post-tax performance pay in Dunelm 
shares to be held for the duration of employment and beyond, 
and are subject to higher personal shareholding targets.

The remuneration of colleagues below the Board reflects the 
seniority of the role, market practice and the ability of the 
individual to influence company performance.

All eligible colleagues are encouraged to participate in the 
Sharesave plan, which enables them to become shareholders 
at a discounted rate. Participation is usually offered annually at 
the maximum price discount permitted (currently 20%), at the 
discretion of the Remuneration Committee.

In setting the policy for the Executive Directors’ remuneration, 
the Committee takes note of the overall approach to 
remuneration in the Group. In previous years, the Committee 
had formal oversight of the remuneration of Executive Board 
members. In anticipation of the implementation of the 2018 
Corporate Governance Code:

•  Since June 2018 the Committee has formally approved the 

remuneration of the Company Secretary and all members of 
the Executive Board

•  Since November 2018, in at least one of her twice 

yearly Board updates, the People Director has provided 
information about workforce policies and practices 

•  Since November 2018, the Board has received a 'Colleague 

Dashboard' twice a year, which contains a number of 
colleague measures, including gender and age split, 
gender pay, reward, Sharesave participation, colleague 
engagement, voluntary turnover and internal promotion.

The base salary of Executive Directors may be increased 
annually in line with the company-wide award unless other 
circumstances apply, as set out in the policy table.

Details of how we engage with our colleagues on pay are set out 
in the Implementation Report below.

Shareholder views
The Board is committed to ongoing engagement with 
shareholders in respect of all governance matters, including 
executive remuneration.

In addition to this, the Company holds a Corporate Governance 
Day, usually every two years, hosted by the Chairman, the 
Deputy Chairman and the other Non-Executive Directors, to 
which all major shareholders are invited. This enables both 
parties to discuss governance topics informally, including 
remuneration. In addition, the Chairman and Non-Executive 
Directors usually attend results presentations and a selection 
of shareholder meetings. The last Corporate Governance Day 
was in January 2018, and a copy of the presentation is on our 
website https://corporate.dunelm.com.

Formal feedback on shareholder views is given to the Board 
twice per annum by the Company’s brokers and financial public 
relations advisers. The AGM reports issued by the Investment 
Association (IA), the Pension and Lifetime Savings Association, 
ISS and Pensions Investment Research Council (PIRC) are also 
considered by the Board.

Read about our sustainability on 
pages  33  to  45

78

corporate.dunelm.com Stock code: DNLM                                           •  The Committee may also alter the performance criteria 

applicable to the initial annual bonus or LTIP award so that 
they are more applicable to the circumstances of  
the recruitment

•  An internal candidate would be able to retain any 

outstanding variable pay awarded in respect of their 
previous role that pays out in accordance with its terms  
of grant

•  Appropriate costs and support will be provided if the 
recruitment requires the relocation of the individual

The maximum level of variable pay that could be awarded 
to a new Executive Director in the first year of employment, 
excluding any buyout arrangements, would normally be in line 
with the policy table set out on pages 71 to 74. The Committee 
would explain the rationale for the remuneration package in the 
next Annual Report of the Company.

In addition, on hiring an external candidate the Committee may 
make arrangements to buy out remuneration that the individual 
has forfeited on leaving a previous employer. The Committee 
will generally seek to structure buyout awards and payments on 
a comparable basis to remuneration arrangements forfeited. 
These awards or payments are excluded from the maximum 
level of variable pay referred to in the policy tables; however, 
the Committee’s intention is that the value awarded or paid 
would be no higher than the expected value of the forfeited 
arrangements. 

In order to implement the arrangements described, the 
Committee may rely on the exemption in Listing Rule 9.4.2, 
which allows for the grant of share or share option awards to 
facilitate, in unusual circumstances, the recruitment of a Director.

The Committee does not intend to use any discretion in this 
section to make a non-performance-related incentive payment 
(for example a ‘golden hello’).

On the appointment of a new Chairman the fee will be set taking 
into account the experience and calibre of the individual and 
pay for similar roles in companies of similar size and complexity 
in the market. All other Non-Executive Directors receive the 
same base and Committee chair fees, which are set at median 
or below. No share incentives or performance-related incentives 
would be offered.

Details of the remuneration offered to Laura Carr who was 
appointed in April 2018, and joined the Board on 29 November 
2018, are set out in the Implementation Report.

All Directors usually attend the Annual General Meeting, and the 
Chairman and the Chair of the Remuneration Committee may be 
contacted via the Company Secretary during the year.

If any significant change to policy were proposed, the 
Committee would consult with major shareholders in advance. 
Shareholders were consulted prior to putting forward both the 
2015 policy and the 2017 policy for approval.

Approach to recruitment remuneration 
The Remuneration Committee will apply the principles set 
out below when agreeing a remuneration package for a 
new Director (whether an external candidate or an internal 
promotion). The package must be sufficient to attract and retain 
the high calibre talent necessary to develop and deliver the 
Company’s strategy:

•  No more should be paid than is necessary

•  Notwithstanding the approved policy, which has a 

maximum pension entitlement of 15% of base salary, the 
maximum pension entitlement (or cash allowance) for an 
Executive Director appointed after June 2019 will be the 
management entitlement of other colleagues throughout 
the Company (currently 5% of base salary). For Executive 
Directors appointed from 1 January 2018 – which includes 
Nick Wilkinson and Laura Carr – the Committee had already 
decided to apply a maximum of 10% of base salary

•  Remuneration should be in line with the policy approved 
by shareholders set out above; however, the Committee 
reserves the discretion to make appropriate remuneration 
decisions outside the standard policy to meet the individual 
needs of the recruitment provided the Committee believes 
the relevant decisions are in the best interests of the 
Company

Circumstances in which the Committee might apply this 
discretion include:

•  Where an interim appointment is made on a short term 
basis, including where the Chairman or another Non-
Executive Director has to assume an executive position

•  Where employment commences at a time in the year when 
it is inappropriate to provide a bonus or share incentive 
award as there is insufficient time to assess performance, 
the quantum for the subsequent year might be increased 
proportionately instead

•  An executive is recruited from a business or location that 

offered benefits that the Committee considers it appropriate 
to ‘buy out’ but cannot do so under the specific terms 
of the Regulations, or which the Committee considers it 
appropriate to offer

Examples of remuneration decisions that the Committee may 
make are set out below:

• 

It may be appropriate to offer a lower salary initially, with a 
series of increases to reach the desired salary over a period 
of time, subject to performance

•  A longer notice period of up to a maximum of 24 months 
might be offered, reducing by one month for every month 
served until the policy position is reached

79

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report 
continued

Implementation report

This section of the report sets out how the Directors’ remuneration policy which was approved by shareholders on 21 November 
2017 has been applied in the financial year being reported on.

Committee membership and meetings
The following Directors served on the Remuneration Committee during the year:

Table 1 – Committee membership

Member

William Reeve (Chair)

Liz Doherty

Andy Harrison

Peter Ruis

Rachel Osborne1

Period from:

1 July 2015

1 May 2013

1 September 2014

10 September 2015 

To:

To date

To date

To date

To date

1 April 2018

28 August 2018

1  Rachel Osborne stepped down from the Board and the Committee on 29 August 2018. Ian Bull and Paula Vennells were appointed to the Board and the Committee after the  

year end.

The Company Secretary acts as secretary to the Committee.

Three meetings were held in the year and members’ attendance was as shown in the table below:

Table 2 – Attendance at Committee meetings

Member

William Reeve (Chair)

Liz Doherty

Andy Harrison

Peter Ruis

Rachel Osborne

Meetings attended:

3/3

3/3

3/3

3/3

1/1

No Director ever participates when his or her own remuneration is discussed.

Advisers
The Committee uses Deloitte for general advice in relation to executive remuneration on an ad hoc basis. Deloitte is a member  
of the Remuneration Consultants’ Group and as such voluntarily operates under a code of conduct in relation to executive 
remuneration consulting in the UK. The Committee is satisfied that the advice that they have received from Deloitte in the year has 
been objective and independent.

Total fees paid to Deloitte for remuneration-related work in the year were £5,800 (2018: £8,150).

Deloitte were also engaged to provide non-remuneration-related consultancy services and were paid £117,500 in the year (2018: nil).

The Chief Executive Officer attends Committee meetings by invitation to make recommendations as to the remuneration payable to 
below Board Executives. The People Director attends all meetings by invitation to advise on remuneration-related issues and provide 
details of the remuneration applied throughout the Group so that a consistent approach can be adopted.

80

corporate.dunelm.com Stock code: DNLM                                           Single figure for total remuneration (audited information)
The following table sets out total remuneration for Directors for the period ended 29 June 2019: 

Table 3 – Directors’ remuneration – single figure table- 

Salary/fees6
£’000

Benefits3
£’000

Bonus4,7
£’000

LTIP awards2
£’000

Pension5
£’000

Total
£’000

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

Director

Executive

Nick Wilkinson

Laura Carr1

Will Adderley

John Browett1,2 

Keith Down1,2 

Non-Executive

541

216

— 

_

_

221 

— 

— 

347

327

Andy Harrison

212

208

Marion Sears

Liz Doherty1

William Reeve1

Peter Ruis

Rachel Osborne1

Simon Emeny1

51

68

61

51

8

—

50

64

56

50

12

26

108

312

21

_

_

— 

— 

— 

— 

— 

— 

— 

28

— 

21

13

20

— 

— 

— 

— 

— 

— 

— 

662

270

—

— 

— 

— 

— 

— 

— 

— 

— 

— 

37

— 

— 

_

—

— 

— 

— 

— 

— 

— 

— 

—

—

— 

_ 

_

— 

— 

— 

— 

— 

— 

— 

—

— 

— 

— 

— 

172

— 

— 

— 

— 

— 

— 

— 

54

22

— 

_

_

— 

— 

— 

— 

— 

— 

— 

22 

1,365

308

— 

— 

69

49

— 

— 

— 

— 

— 

— 

— 

820

21

_

_

— 

21

429

568

212

208

51

68

61

51

8

—

50

64

56

50

12

26

172

76

140

2,657

1,792

Total

1,208

1,361

441

82

932

37

¹     John Browett stepped down from the Board on 29 August 2017, Simon Emeny retired on 21 November 2017, Keith Down stepped down from the Board on 24 May 2018. 
Nick Wilkinson was appointed on 1 February 2018. Laura Carr joined on 29 November 2018. Rachel Osborne joined the Board on 1 April 2018 and stepped down on 29 
August 2018. Liz Doherty was appointed the Senior Independent Director and William Reeve was appointed Chair of the Remuneration Committee on 22 November 2017. 
Basic salary/fee, SID fees and Committee Chair fees for Simon Emeny, Rachel Osborne, Liz Doherty and William Reeve, and salary, pension and benefits for John Browett, Keith 
Down, Nick Wilkinson and Laura Carr are prorated over the relevant year. The total figure for John Browett includes £322,120 in respect of salary and benefits paid for his six-
month notice period.

²   As John Browett and Keith Down stepped down during 2018 neither of them qualified for bonus in respect of FY18 and all LTIP and Sharesave options have lapsed. The sum 
for 2018 LTIP paid to Keith Down relates to the second tranche of his Joining Award over 26,488 shares which was exercised on 19 September 2017. The closing mid market 
share price of Dunelm shares on vesting date (15 September 2017) was 650p. 

³   Benefits include the cost to the Company of a car allowance and private health insurance for the individual and their family. Nick Wilkinson is also entitled to an allowance of 

5% of his annual salary towards the cost of travel from home to Leicester; and a relocation allowance of £50,000, partially in the form of Dunelm store credit, plus a contribution 
of £1,500 per month towards the cost of temporary accommodation for the first 12 months of employment. Laura Carr was entitled to a relocation allowance of £50,000 
and also received a payment of £250,000 when she commenced employment, in partial compensation for remuneration foregone when she left her former employer to join 
Dunelm. Further details are set out below.

4  Annual bonus is the amount earned in respect of performance in the relevant year. Details of how this, the FY19 bonus was calculated, are set out below. 

5   Pension was 20% of salary for John Browett, 15% of base salary for Keith Down, and is 10% of salary for Nick Wilkinson and Laura Carr. Will Adderley waived his entitlement to 

pension from 1 July 2015.

6     From 1 July 2019, Nick Wilkinson’s base salary was increased by 2%, in line with the company-wide award for monthly paid colleagues. Laura Carr was not eligible for an 

increase in base salary. Will Adderley’s base salary is held at £1 per annum. The fee for the Chairman and the base fee for the other Non-Executive Directors, the SID fee and 
the Committee fees were also increased by 2%. 

7     Nick Wilkinson and Laura Carr were each awarded an annual performance-related cash bonus for FY19 with a maximum potential payment of 125% of salary. Laura Carr’s 
bonus was prorated from the date of her appointment of 29 November 2018. The performance conditions which applied to the bonus were those set in September 2018. 
The performance condition was linked to PBT versus budget (80%), and performance against personal and strategic objectives (20%). Although not exercised this year, the 
Committee has the ability to apply judgement to increase or decrease the amount payable by application of the formula, although no more than the maximum potential 
opportunity would be paid. Will Adderley has asked that he not be considered for a bonus award.

81

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report 
continued

Annual bonus
Each of Nick Wilkinson and Laura Carr were entitled to receive an annual bonus of up to 125% of base salary during the year, subject 
to satisfaction of the performance targets set out below. Laura’s bonus was prorated from the commencement of her employment on 
29 November 2018. Will Adderley asked not to be considered for annual bonus.

Financial target – 80% of bonus opportunity
For the period ended 29 June 2019, budget PBT was £114.0m. The financial target set was such that no bonus would be paid 
until PBT reached £108.3m and maximum bonus would be paid at £122.6m. Between those numbers, bonus would be payable 
calculated on a straight-line basis. Market consensus for 2018/19 PBT at the date the target was set in early September 2018 was 
£112.4m. 

PBT for 2018/19 was £125.9m. There was full payment in respect of this PBT element of the bonus of £540,600 for Nick Wilkinson 
(2018: nil) and £215,682 for Laura Carr (2018: nil), Laura Carr’s bonus being prorated from the date of joining the Group on 
29 November 2018.

Strategic and personal objectives – 20% of bonus opportunity 
Assessment was made by reference to personal performance of both Nick Wilkinson and Laura Carr.

In the case of Nick, assessment was also made of progress against the strategic objectives set out below, and a number of specific 
quantifiable measures. The assessment was made by reference to performance across the objectives as a whole, with no specific 
weighting. Performance against these objectives was assessed as follows:

Objective

Performance

Grow Dunelm’s active customer base by 
1 million by the end of FY23

Performance significantly exceeded expectations – active customer base grew by 
8.5% (+7.3% stores and 28.4% online) in the year, which is over half way to the 
original five-year target. We have now increased the FY23 target to 2 million.

Increase shopping frequency by 1× per 
annum by the end of FY23

Frequency improved in the year, on track to meet the target by FY23, with some 
specific initiatives planned for FY20.

Open four new stores (two relocations) and 
eight refits, hitting financial targets

Complete online integration project 
(including Click and Collect) on time

One new store opening delayed by the landlord – we anticipate that this store 
will now open in FY20. Cost efficiencies delivered on the planned refits to reduce 
capital spend and improve cash position over the year. Overall financial targets were 
achieved.

Full roll-out delayed to Autumn 2019, to ensure the quality of the solution being 
delivered and that the business was ready to implement a smooth transition. 
Performance of the existing site over the year has been strong, and further mitigating 
steps were taken to ensure that the delay has not adversely impacted budgeted 
financial performance.

Improve customer engagement score

Achieved – increased customer satisfaction across all of our channels, with particular 
progress on deliveries by our own two-man home delivery fleet. 

Improve colleague engagement score

Achieved – our colleague NPS improved by 14%, on top of a 30% increase over the 
previous year. We have also made good progress on a number of our other internal 
colleague measures, as well as being recognised by Glassdoor as being in the “top 
50 best companies to work for in the UK”.

Hit full year budgeted free cash flow figure 
(£105m)

Significantly exceeded target – free cash flow was £154.4m at year end. This 
represents a year-on-year improvement of £101.5m, or 192%. 

Hit full year budgeted central cost figures 

Target exceeded – central wages cost 3.5% of sales versus target of 3.7% and other 
costs 0.9% of sales, below target of 1.3%.

Note that the figures for customer numbers, frequency, colleague and customer engagement have been withheld as they are 
commercially sensitive, and the Committee considers that disclosure would be harmful to the Company.

The Committee carefully considered the above performance. It was noted that there has been significant overachievement of the 
key colleague and customer measures which are important to the delivery of the Company’s strategy over the long term, whilst cost 
and cash control measures have been strictly maintained. The lead indicators for strategic development, being new active customers 
and customer engagement, were above expectation. At the same time an improvement in the colleague engagement score was 
achieved. These results provide a strong basis for sustainable strategic development and shareholder value creation. However, 
notwithstanding our strong strategic and financial performance, a delay to the online integration programme meant that the 
Committee was unable to award Nick the maximum bonus. Taking all of the above into account, it was determined that performance 
had greatly exceeded expectations, and therefore 90% (2018: 67%) of this element of his bonus had been earned, giving rise to a 
payment of £121,635 to Nick Wilkinson (2018: £36,879).

82

corporate.dunelm.com Stock code: DNLM                                           As Laura Carr joined part way through the year, this element of the bonus was assessed by reference to overall performance, and a 
specific set of personal objectives as set out below:

Objective

Performance

Build key external relationships

Strong relationships built with brokers, financial PR advisers and key shareholders. 
Good working relationship with auditors. Good feedback received from all advisers.

Effective delivery of interim results 
presentation and quarterly trading updates

Interim results and updates well received. Analysts and shareholder feedback 
conducted by brokers and financial PR advisers commented positively on the quality 
of the management presentation.

Embed monthly financial reviews 

Monthly financial review process now firmly embedded, with increased 
accountability by Executive Board members for financial performance in their 
functional areas. Greater focus on stock and working capital management has 
delivered strong improvements in the year. Productivity working group re-
invigorated for the new financial year. 

Effective delivery of the FY20 budget and 
financial plan

The budget and financial planning process has been conducted well, and reporting 
has been clear. Laura has recruited an experienced Finance Director and has 
restructured her team to focus on the needs of the business going forward.

The Committee considered Laura’s performance across these measures as a whole, as well as the quality of her contribution at Board 
and Audit and Risk Committee meetings. Further, she has built strong internal relationships and put in place plans to strengthen 
the quality and performance of the Finance team. In a part-year, and without continuity from her predecessor, taking all of the 
above into account, it was determined that Laura has had a strong start and her performance has significantly exceeded the Board’s 
expectations and therefore 100% (2018: N/A) of this element of her bonus had been earned, giving rise to a payment of £53,920 to 
Laura Carr (prorated from the date of joining the Group on 29 November 2018 (2018: N/A)).

The Committee considered whether these bonus outturns were fair, reasonable and appropriate in the context of Dunelm’s overall 
performance, stakeholder engagement and shareholder return over the year. It concluded that it would not exercise discretion to 
amend the bonus awards to Nick Wilkinson and Laura Carr for any reason.

Total bonus earned is set out in the table below:

Table 4 – Annual bonus earned in respect of 2018/19 performance

Nick Wilkinson

Laura Carr

Will Adderley (waived entitlement)

Bonus 
awarded
£

Percentage 
of maximum
award

£662,235

£269,602

— 

97.9%

100%

N/A

LTIP – awards earned in respect of performance in 2017–19
No awards under the LTIP are due to vest to Nick Wilkinson or Laura Carr in respect of 2017-19 performance and Will Adderley 
waived his entitlement to receive an LTIP award in 2016.

Over the three-year performance period which ended on 29 June 2019, reported diluted EPS declined at a compound annual rate 
of -0.3%. This is 3.5% below the compound annual growth in RPI over the same period. Accordingly, all LTIP awards due to vest in 
2019 to colleagues below the Board will lapse as the financial performance criteria have not been met.

Table 5 – LTIP awards earned in respect of performance in 2017–19

None awarded to current Executive Directors

Percentage
 of 
maximum 
award

Shares 
vesting

0

0%

83

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
Remuneration Report 
continued

LTIP awards made to Directors during 2018/19
LTIP awards were made on 17 October 2018 to Nick Wilkinson, and on 30 November 2018 to Laura Carr as set out below:

Table 6 – LTIP awards made to Directors during 2018/19

Number 
of shares

Face value 
at date of 
award

180,802

£1,081,1961

Name

Award

Nick 
Wilkinson

Nil cost 
option 
under 
LTIP

Performance 
period

Vesting 
date

% vesting 
at 
threshold 
performance

July 2018 to 
June 2021

17 October 
2021

10%

Performance condition

Growth in diluted EPS over the 
three-year performance period 
compared with growth in the 
index of retail prices (RPI) over 
the same period.

No part of the award will vest 
until compound annual EPS 
growth exceeds RPI growth  
by 3%.

10% of the award vests when 
compound annual growth in EPS 
exceeds RPI growth by 3%.

100% of the award vests when 
compound annual growth in EPS 
exceeds RPI by 12%. Between 
those figures the award will vest 
on a straight-line basis.

Two-thirds of shares vesting 
(after payment of tax and 
National Insurance) must 
be held for the duration of 
employment, and 50% of these 
retained for two years following 
termination of employment.

Laura Carr Nil cost 
option 
under 
LTIP

105,893

£584,0002

As for Nick Wilkinson

July 2018 to 
June 2021

10%

30 
November 
2021

1 

2 

Based on the closing share price on 16 October 2018 of 598.0p per share.

Based on the closing share price on 29 November 2018 of 551.5p per share.

Joining arrangements
Last year we stated that, although Laura Carr was offered a remuneration package that is in line with that of her predecessor, except 
that her pension entitlement (10% of base salary) is lower than that of the previous CFO (15%), in order to secure her services we 
needed to agree certain joining arrangements. At the time of issue of the Annual Report these had not been finalised. 

Laura was financially disadvantaged by leaving her previous role after a relatively short tenure to join Dunelm. We also asked 
her to relocate her family to Leicestershire. We therefore agreed that we would partially compensate her for costs incurred and 
remuneration foregone. 

The joining compensation comprised relocation expenses of £50,000; and a cash payment of £250,000 when she joined the 
Company. Laura was required to vest the net amount of the cash payment (after deduction of tax and National Insurance) in Dunelm 
shares. She purchased 25,000 shares at 552.5p per share on 30 November 2018. These shares are subject to the 'Lifetime Lock-in' 
described in the remuneration policy, which requires her to hold the shares for the duration of her employment, and at least 50% 
must be held for at least two years after she leaves the Company. 

84

corporate.dunelm.com Stock code: DNLM                                           The payment of £250,000 was to compensate her for loss of cash bonus, the value of deferred shares otherwise due to vest 
unconditionally in November 2018, and a portion of in-flight LTIP awards forfeited, taking into account the time that had elapsed 
through the performance period and extent to which the conditions were likely to be met. The Committee determined that the cash 
compensation of £250,000 awarded was at least on a 'like-for-like' basis to remuneration foregone, both in terms of quantum (as 
outlined above) and timing: cash and shares vesting in 2018 from her previous employer which could have been sold immediately, 
as well as the expected value of shares due to vest in 2019/20 that could also have been sold on vesting, have been exchanged for 
cash that was required to be invested in Dunelm shares to be held at least for the duration of employment, and 50% for a further two 
years. It is also fully in line with our remuneration policy. The compensation was carefully considered after taking advice from Deloitte 
and looking at Laura’s remuneration package as a whole, and taking into account the need to secure a permanent candidate of her 
calibre.

The maximum amount of Laura’s joining compensation is less than that put in place for her predecessor, Keith Down, in 2015. If 
Laura voluntarily leaves the business or is lawfully dismissed within two years of commencing her employment with the Company, 
she will be liable to repay this joining compensation. 

Payments to past Directors and for loss of office (audited)
David Stead
David Stead retired from the Board on 31 December 2015. David received his salary, benefits and pension allowance as usual until 
his leaving date of 31 December 2015, at the rate set out in the Annual Report for 2014/15.

At 31 December 2015, David had three outstanding awards under the LTIP:

Table 7 – David Stead’s LTIP awards at his retirement date (31 December 2015): 

Award 
date 

Performance 
period

Normal 
vesting date 

7 October 2013

FY14–FY16

7 October 2018*

9 October 2014

FY15–FY17

9 October 2019*

15 October 2015

FY16–FY18

15 October 2020*

No. of shares

49,216

53,922

44,592

* Includes two-year holding period following the end of the three-year performance period.

No. of shares 
prorated to 
31 December
2015

No. of shares to
vest after applying
performance
condition

40,976

27,035

7,350

18,029

Nil

Nil

The Remuneration Committee determined that as a ‘good leaver’ with 12 years’ service during a time of substantial growth in 
shareholder value, David may exercise the above awards, subject to time prorating, and after applying the applicable performance 
criteria over the full performance period. The maximum possible vesting, if performance conditions were fully met, is set out in the 
table above (column headed 'No. of shares prorated to 31 December 2015'). The awards may be exercised within six months of the 
normal vesting date specified above.

The above arrangements are fully in line with the remuneration policy approved at the AGM in November 2015. The LTIP award 
made to David Stead in October 2015 was disclosed in the 2015 and 2016 remuneration reports which were approved by 
shareholders. The Remuneration Committee’s decision reflects the service provided by David over the financial years covered by the 
applicable performance periods and has been prorated according to that service over those periods.

No further payments have been or are being made to David Stead in respect of loss of office or the termination of his employment.

David Stead exercised the nil cost LTIP options granted on 7 October 2013 over 18,029 shares on 12 October 2018. The closing 
share price on that date was 578.5p per share.

Having retired on 31 December 2015, on 16 April 2018, at the request of the Board, David Stead entered into a new short term 
service contract with the Company to provide interim support on a part-time basis pending Laura Carr joining the Company as CFO 
in November 2018. Since Laura joined the Group he has continued to provide consultancy services on approximately one day per 
month. David was not appointed as a Director of Dunelm Group plc or any other Group company. Details of payments made to 
David in the year can be found in note 26 to the financial statements. 

85

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report 
continued

Statement of Directors’ share interests
Executive Directors are subject to a shareholding target which requires them to build a beneficial holding of Dunelm shares with a 
value of 1× salary after three years and 2× salary after five years (measured by reference to share price at the financial year end). In 
addition, they are required to make a personal investment in Dunelm shares on appointment (subject to Company closed periods); 
and to invest two-thirds of any annual bonus paid and LTIP awards earned (after payment of tax and National Insurance liability on 
exercise) in Dunelm shares.

Will Adderley complies with this requirement at the financial year end. 

Nick Wilkinson was appointed on 1 February 2018 and Laura Carr was appointed on 29 November 2018. At the date of this report, 
they have beneficial shareholdings equal to 193.4% and 90.7% of salary respectively (based on closing share price at the year end - 
please see below for detail).

Table 8 and Table 9 show the interests of the Directors in shares of the Company at 29 June 2019.

Table 8 – Directors’ beneficial shareholdings (audited)

Will Adderley

Andy Harrison

Marion Sears

Nick Wilkinson

Laura Carr

William Reeve

Liz Doherty

Peter Ruis

At 29 June 
2019
1p Ordinary 
Shares

At 30 June
2018 
1p Ordinary 
Shares

Percentage 
of salary 
(where 
applicable)*

Shareholding target  
(where applicable)

90,231,779

54,161,779

416,480

416,480

105,000

105,000

87,731

38,855

149%

1× salary by February 2021
2× salary by February 2023

63% 1× salary by November 2021
2× salary by November 2023

25,000

—

12,500

2,500

—

12,500

2,500

—

* Based on the closing share price of 920p at 28 June 2019 and base salary at 1 July 2019.

Between the financial year end and the date of this report Directors have purchased shares as follows:

Director

Ian Bull (appointed 10 July 2019)

Nick Wilkinson

Laura Carr

Date of 
purchase

11 July 2019

17 July 2019

17 July 2019

No. purchased

Total beneficial 
holding following 
purchase

Percentage of 
salary (where 
applicable)*

4,000

26,021

11,000

4,000

113,752

36,000

N/A

193.4%

90.7%

* Based on the closing share price of 920p at 28 June 2019 and base salary as at 1 July 2019.

Table 9 – Directors’ interests in options at the period end (audited)

Director

Will Adderley 

Nick Wilkinson

Date of 
award

—

Nature of 
award

Share 
options at
 29 June 
2019

End of 
performance 
period

Option 
price

Market price
of shares at
date of award

—

Nil

—

February 2018

2018–20 LTIP

110,000

June 2020

October 2018

2019–21 LTIP

180,802

June 2021

2019-21 
Sharesave

3,757

December 
2021

—

Nil

Nil

479.0p

Nil

—

584.0p

598.0p

598.0p

551.5p

Laura Carr

November 2018

2019–21 LTIP

105,893

June 2021

The LTIP awards above granted to Nick Wilkinson and Laura Carr are subject to the performance conditions noted in the policy table 
in the remuneration policy above. 

86

corporate.dunelm.com Stock code: DNLM                                           Share options and dilution
The Remuneration Committee considers the provisions of the Investment Association’s Guidelines on Executive Remuneration when 
determining the number of shares over which share scheme incentive awards may be made. At the date of this report, over the 
last 10-year period options have been granted over 2.8% of the Company’s issued share capital (adjusted for share issuance and 
cancellation). The Group does not hold any shares in an employee benefit trust.

Service contracts
In accordance with the Group’s policy, the service contracts of the Executive Directors have no fixed term, the notice period for 
termination is 12 months from either party for Will Adderley, and six months for Nick Wilkinson and Laura Carr. Service contracts 
for the Executives include a non-compete arrangement. Payments on termination are restricted to a maximum of the value of base 
salary and benefits for the notice period. The Remuneration Committee may apply mitigation in respect of any termination payment.

The Non-Executive Directors have letters of appointment for an initial period of three years with a provision for termination of one 
month’s notice from either party, or three months’ notice from either party in the case of Andy Harrison, the Chairman.

Table 10 – Directors’ service contracts 

Will Adderley

Nick Wilkinson

Laura Carr

Marion Sears

Liz Doherty

Andy Harrison

William Reeve

Peter Ruis

Ian Bull

Paula Vennells

Start date 
under contract

Unexpired 
term

Notice 
period

28 September 2006

1 February 2018 

29 November 2018

N/A

N/A

N/A

22 July 2004

10 months

1 May 2013

31 months

12 months

6 months

6 months

1 month

1 month

1 September 2014

12 months

3 months

1 July 2015

21 months

10 September 2015

24 months

10 July 2019

35 months

4 September 2019

36 months

1 month

1 month

1 month

1 month

Since Marion Sears has now served 15 years on the Board (13 of which are post flotation of the Company in 2006), her contract is 
renewed for one-year terms (rather than three), with the notice period referred to above. 

Relative TSR performance
The graph below shows the Group’s performance over ten years, measured by total shareholder return, compared with the FTSE 
350 General Retail Index and the FTSE 250. The Remuneration Committee has chosen these indices for comparison because they 
provide a range of comparator companies which have similar market capitalisation, which are in the same sector and which face 
similar market and economic challenges in the long term.

Table 11 – Total shareholder return performance graph (rebased to 2 July 2009 = 100)
The shares traded in the range of 468.5p to 981.0p during the year and stood at 920.0p at 29 June 2019

Dunelm

FTSE 250

FTSE 350 
Retail

)

l

m
e
n
u
D
o
t

d
e
s
a
b
e
r
(
e
c
i
r
p
e
r
a
h
S

700

600

500

400

300

200

100

0

June 09

June 10

June 11

June 12

June 13

June 14

June 15

June 16

June 17

June 18

June 19

598.2%     

242.1%

48.4%

87

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
Remuneration Report 
continued

Table 12 – Historic Chief Executive Officer pay 
The table below sets out the prescribed remuneration data for each of the individuals undertaking the role of Chief Executive Officer 
during each of the last ten financial years:

FY18/19

FY17/18

FY17/18

FY16/17

FY15/16

FY15/16

FY14/15

FY14/15

FY13/14

FY12/13

FY11/12

FY10/11

FY10/11

FY09/10

Nick Wilkinson

Nick Wilkinson5

John Browett5

John Browett

John Browett1

Will Adderley1

Will Adderley2

Nick Wharton2

Nick Wharton3

Nick Wharton

Nick Wharton

Nick Wharton4

Will Adderley4

Will Adderley

CEO Single
 figure of total
 remuneration
£’000

Annual bonus payment  
against maximum
opportunity
%

Long term incentive 
vesting rates against 
maximum
opportunity
%

1,365

308

429

722

489

10

507

110

1,509

1,292 

853 

429 

1,413 

1,366 

97.9%

13.3%

N/A

14.0%

57.7%

N/A

5%

N/A

22.5%

97.0%

100.0%

6.0%

4.0%

100.0%

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

77.5%

86.7%

N/A

N/A

100.0%

100.0%

1  Will Adderley was succeeded by John Browett as Chief Executive Officer on 1 January 2016. The data for each Director for 2015/16 is prorated by time of service as Chief 

Executive Officer. Will Adderley’s base salary was reduced to £1 on 1 July 2015.

2  Will Adderley was reappointed Chief Executive Officer on 11 September 2014, following the resignation of Nick Wharton on 10 September 2014. The data for each 

Director for 2014/15 is prorated by time of service as Chief Executive Officer.

3 

Nick Wharton’s first LTIP award vested and was exercised in December 2013. No LTIP awards have vested to John Browett since his appointment.

4  Will Adderley was Chief Executive Officer until he was succeeded by Nick Wharton on 1 February 2011. The data for each Director for 2010/11 is prorated by time of 

service as Chief Executive Officer.

5 

John Browett left the Group on 29 August 2017. He was succeeded by Nick Wilkinson on 1 February 2018. The total figure for John Browett includes £322,120 in respect of 
salary and benefits paid for his six-month notice period. The data for each Director for 2017/18 is prorated by time of service as Chief Executive Officer.

The table below sets out the increase in total remuneration of the Chief Executive and that of our other colleagues:

Table 13 – Relative change in Chief Executive Officer pay

Change in  
base salary 
2018
 to 2019

Change in 
benefits 
2018 
to 2019

Bonus 
earned
 as % of salary
 2019

Bonus 
earned 
as % of salary 
2018

% change in 
bonus 
earned  
2018 to 2019

% change in
 bonus 
earned  
2017 to 2018

Chief Executive Officer2

All colleagues (per capita) 

(4.8%)

163.4%

3.6%

22.9%

122.4%

18.7%

6.5%

6.0%1

1,689.2%

318.6%

(58.6%)

101.9%

1 

2 

Bonus percentage has been calculated in relation to only those employees receiving a bonus in the period as this is considered a more appropriate comparator group. 

John Browett left the Group on 29 August 2017. Nick Wilkinson was appointed on 1 February 2018. 2018 Chief Executive Officer figures used in the above calculation 
include both John Browett and Nick Wilkinson and are as per the Single Figure Table in the 2018 Annual Report. These therefore include £322,120 in respect of John 
Browett’s salary and benefits paid for his six-month notice period. The large increase in bonus earned by the Chief Executive Officer year-on-year is due to the 2018 bonus 
figures being prorated for Nick Wilkinson’s length of service. 2019 Chief Executive Office salary includes one-off benefits for Nick Wilkinson.

88

corporate.dunelm.com Stock code: DNLM                                           Table 14 – Relative spend on pay
The table below shows the all employee pay cost and returns to shareholders by way of dividends (including special dividends) and 
share buyback for 2018/19 and 2017/18:

Total spend on pay

Ordinary dividend to shareholders

Distributions to shareholders via treasury share purchases

Special distributions to shareholders

Total distributions to shareholders

This information is based on the following:

 2018/19
£’m

143.0

54.6

—

—

2017/18
£’m

139.8

53.4

—

—

% increase

2.3%

2.2%

N/A

N/A

54.6

53.4

•  Total spend on pay – total employee costs excluding car allowances and bonuses from note 6 on page 122

•  Dividends taken from note 9 on page 124
Executive Director external Board appointments
Executive Directors are permitted to hold one external appointment as a Non-Executive Director or similar advisory or consultative 
role, subject to the Board being satisfied that there is no conflict of interest and that the position will not impact negatively on the 
Executive’s commitment to their Dunelm role. The Board may allow the Executive to retain any remuneration received in respect of 
the appointment.

Will Adderley and Laura Carr do not hold any external plc board appointments. Will Adderley is a Director of WA Capital Limited.

Nick Wilkinson was a trustee of Age UK during the period, but retired from this position in May 2019. This role is unremunerated.

Senior Executive remuneration
The Remuneration Committee approved the remuneration of the Company Secretary and Executive Board members. The package 
for new appointments is formally presented to the Committee for approval. In conducting its assessment of Executive Board 
remuneration, the Committee pays particular regard to whether any individual is incentivised to take risks inappropriate to their role 
and responsibilities.

Members of the Executive Board and senior management team are eligible for awards under the LTIP.

All members of senior management who receive share awards are also subject to shareholding targets, in order to improve their 
alignment with shareholders, as follows:

Executive Board and certain other senior Executives 

1× base salary to be acquired over time

Other Executives 

0.5× base salary to be acquired over time

89

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
Remuneration Report 
continued

Gender pay disclosures
At the end of March, Dunelm published its second gender pay report. We are committed to paying men and women equally 
for roles of the same size and scale. We are proud that 67% of our colleagues are female. However, in common with many other 
retailers, 75% of our colleagues are employed in our retail operations, and these roles tend to be lower paid. As a result, we have a 
gap in the pay between genders (our mean gap is 19.4% and our median gap is 8.1%), very much in line with our peers in the UK 
retail sector. 

This year the gap widened slightly, in part as we recruited several new highly paid roles into our Technology team. Technology 
is historically a male-dominated function, with only 15% of Technology roles in the UK filled by women – our Technology team is 
currently 20% female. However we have seen progress in our balance of males and females in the workforce and a shift towards 
female representation on our senior leadership team: 30% of our senior leadership roles are held by women, and four of our ten 
Board members, and five of our eight Executive Board members are female.

We don’t believe short term fixes will fundamentally address the gender pay gap — our plans are focused on taking long term, 
sustainable actions. This year these included continuing our Empowering Female Leaders programme, holding a 'Women in Tech' 
event, and introducing the ability for colleagues of both sexes to take unpaid leave in addition to their holiday entitlement so that 
they can manage family commitments alongside work.

Engaging with our colleagues on pay
In a new process introduced in the financial year, Marion Sears, the Non-Executive Director who has been designated to consider 
colleague views, attended two National Voice Forum meetings, and at one of these gave a presentation about remuneration. 
Our approach to remuneration throughout the Group, and the key elements of our remuneration policy specifically for Executive 
Directors, were discussed, and colleagues were invited to comment or ask questions. No concerns were expressed, and there 
was a general discussion about how to make potential bonus pay more understandable and motivating. Colleagues were also 
reminded that they may raise any questions or make comments about executive pay via the People Director, directly with Marion, or 
anonymously through our engagement survey. 

Statement of implementation of policy in the 2019/20 financial year
Base salary and benefits for each of the Executive Directors for 2019/20 are set out in the table below:

Table 15 – Base salary, benefits and pension for 2019/20 

Base 
salary

Increase to
base salary
year-on-year

£551,412

2%

Nick 
Wilkinson

Laura Carr

£365,000

N/A

Increase to
benefits
year-on-year

Increase to
pension
year-on-year

Pension

Benefits

Car allowance; travel allowance of  
5% of salary; private health insurance for 
the individual and their family;  
permanent health cover; life assurance; 
mobile phone; colleague discount; 
relocation expenses

Car allowance; private health insurance 
for the individual and their family; 
permanent health cover; life assurance; 
mobile phone; colleague discount; 
relocation expenses

N/A

£55,141

2%

N/A

£36,500

N/A

Will Adderley

£1

Nil

As for Laura Carr above

Nil

Nil

N/A

Basic salary increase for Nick Wilkinson is in line with the company-wide award for monthly paid colleagues of 2%. Laura Carr was 
not eligible for an increase in base salary in 2019.

Will Adderley has asked that he not be considered for a pay increase. 

90

corporate.dunelm.com Stock code: DNLM                                           Annual bonus 
Nick Wilkinson and Laura Carr have each been awarded a bonus opportunity of up to 125% of base salary. The performance 
conditions attached to the bonus are:

•  80% linked to achievement of budget PBT;

•  20% linked to achievement of strategic and personal targets, aligned to the Group strategy.

The budget PBT is set taking into account market consensus and broker expectations. The actual financial and strategic targets have 
not been disclosed at this time as they are commercially sensitive. The targets and an assessment of the extent to which they have 
been achieved will be disclosed in next year’s Remuneration Report.

Nick Wilkinson and Laura Carr have committed that two-thirds of the bonus earned (after payment of income tax and National 
Insurance) will be invested in Dunelm shares, to be held for the duration of employment, with 50% of these shares to be retained for 
two years following cessation of employment.

Will Adderley has asked that he not be considered for a bonus award.

LTIP
In line with our policy, an award is expected to be made to Nick Wilkinson and Laura Carr in October 2019 under the Long Term 
Incentive Plan over shares to the value of 200% and 160% of salary respectively.

The award will vest, subject to continued employment, on the third anniversary of the grant date, to the extent that performance 
conditions have been met. Two-thirds of vested shares (after sale to cover tax and National Insurance liability on exercise) must be 
retained for the duration of employment, and 50% of these must be retained for two years following cessation of employment.

Will Adderley has asked that he not be considered for an LTIP award.

Sharesave
An invitation will be issued in October 2019 to all eligible employees, to apply for options to be granted under the Sharesave 
scheme at a 20% discount to the closing market price of Dunelm Group shares on the dealing day preceding the issue of the 
invitation. The maximum monthly savings will be £500 per month. Executive Directors employed at the eligibility date may apply for 
Sharesave options, subject to the plan rules.

Non-Executive Director fees for 2019/20
Fees to be paid to Non-Executive Directors are as set out in the table below:

Table 16 – Non-Executive Director Fees

Position

Base fee

Committee/
SID fee

Increase in 
base fee 
year-on-year

Increase in 
Committee 
fee  
year- on-year

Comment

Andy Harrison

Chairman

£216,487

Nil

Liz Doherty

Audit and Risk Committee Chair

£51,957

£10,404

Senior Independent Director

 £6,496

William Reeve

Non-Executive Director

£51,957

£10,404

Peter Ruis

Non-Executive Director

£51,957

Marion Sears

Non-Executive Director

£51,957

Ian Bull

Non-Executive Director

£51,957

Paula Vennells

Non-Executive Director

£51,957

Nil

Nil

Nil

Nil

2%

2%

2%

2%

2%

2%

N/A

N/A

N/A

2%

2%

N/A

N/A

N/A

N/A

N/A

Appointed on  
10 July 2019

Appointed on  
4 September 2019

Fees above are for the full year and reflect Board responsibilities at the date of this report. 

Base fee, Senior Independent Director (SID) fee and Committee Chair fee increases with effect from 1 July 2019 were in line with the 
company-wide increase of 2%. 

91

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Remuneration Report 
continued

Statement of shareholder voting
At the Annual General Meeting on 29 November 2018, the total number of shares in issue with voting rights (excluding treasury 
shares) was 201,937,325. Details of voting on remuneration-related resolutions are set out below:

Table 17 – Voting on remuneration-related resolutions at the 2018 AGM

Resolution

Votes for

% of 
votes cast

Votes 
against 

% of 
votes cast

Votes 

withheld % withheld

Approve Annual Remuneration Report 180,952,492

99.47%

958,872

0.53%

697,013

0.38%

In summary, we believe our remuneration policy and practices are in good shape, steadily improving, and playing their part in 
strengthening the Company over the long term.

Approved by the Board on 4 September 2019.

William Reeve
Chair of the Remuneration Committee
4 September 2019

92

corporate.dunelm.com Stock code: DNLM                                           Letter from the Chair of the  
Nominations Committee

Board effectiveness
In 2016 and 2017 we had an externally 
facilitated Board review. As in 2018, this 
year we conducted an internal review 
based on a number of questions aimed at 
improving the Board’s effectiveness. We 
concluded that we are a broadly effective 
team of Executives and Non-Executives 
working well together. There is always 
room for improvement and we agreed a 
number of actions, details of which are set 
out in the Corporate Governance Report. 
We will hold an external review in 2020.

I look forward to meeting shareholders at 
the AGM.

Yours faithfully,

Andy Harrison
Chair of the Nominations 
Committee
4 September 2019

We were delighted that Ian Bull joined 
the Board in July, and to welcome 
Paula Vennells to the Board today. I 
have referred to their background and 
experience in my Board Chairman’s letter 
and later in this report. I am confident that 
they will both make a strong contribution 
to our Board Team. Ian will succeed Liz 
Doherty as Chair of the Audit and Risk 
Committee when she retires from the 
Board at the AGM in November. 

Culture and diversity
The Committee has continued to monitor 
external developments, including the 
increasing emphasis on diversity and 
culture which is set out in the 2018 
Corporate Governance Code and 
supporting guidance. Preservation of our 
deep-rooted culture has always been 
a priority, which stems from the values 
instilled by the Adderley family who 
founded the business. We are actively 
monitoring the culture of the business, 
and more detail is in this report.

Diversity of thought is essential to both 
good quality decision-making and 
innovative thinking. Even more so in our 
increasingly international business world 
and multicultural communities. Four 
members of our Board are female, and a 
majority of our Executive Board members 
are women. Of course, diversity goes 
wider than gender, and this year we have 
reviewed how we might increase diversity 
at the Board and below. Details are in  
this report. 

Dear Shareholder

Board Succession
We have a proactive board succession 
philosophy, to ensure that the 
composition of our Board enables us to 
deliver our ambition of being the leading 
multichannel retailer in homewares. We 
are a small and collegiate Board, and 
take care to ensure that all new members 
of our Board are a complementary fit in 
terms of experience, skills and culture. 

Last year, the focus of the Committee was 
on the recruitment of our new Executive 
Team. This year, we have been refreshing 
our Non-Executive Team. 

93

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Nominations Committee Report

Summary of principal activities
•  Appointment of Ian Bull as an Independent Non-Executive 
Director, to succeed Liz Doherty as Chair of the Audit and 
Risk Committee in November 

•  Appointment of Paula Vennells as Independent Non-

Executive Director

• 

Laura Carr joined the Board as Chief Financial Officer in 
November 2018

•  Review of the Group’s approach to diversity

•  Board now 40% female (45% including the Company 

Secretary)

This report provides details of the role of the Nominations 
Committee and the work it has undertaken during the year.

Principal duties
The purpose of the Committee is to assist the Board by keeping 
the composition of the Board under review and conducting 
a rigorous and transparent process against objective criteria, 
and with due regard for the benefits of diversity of the Board, 
when new appointments to the Board are made. The full terms 
of reference for the Committee can be found on the Company’s 
website, https://corporate.dunelm.com.

While all Board appointment processes and succession 
discussions are led by the Nominations Committee, these are 
viewed as important whole-Board topics and no appointment 
has been or will be made to the Board without agreement of  
all Directors.

Committee membership
The following Directors served on the Committee during the year:

Member

Period from:

Andy Harrison (Chair)

1 September 2014 

Will Adderley

17 February 2011

Liz Doherty

William Reeve

1 May 2013

1 July 2015

Peter Ruis

10 September 2015

Marion Sears

18 January 2005

To:

To date

To date

To date

To date

To date

To date

Rachel Osborne1

1 April 2018

28 August 2018

1 

Rachel Osborne stepped down from the Board and the Committee on  
29 August 2018. Ian Bull and Paula Vennells were appointed to the Board and 
the Committee after the year end.

There was one Committee meeting in the year and members’ 
attendance was as shown in the table below. The Company 
Secretary acts as secretary to the Committee.

No Director attended that part of a meeting during which his or 
her own position was discussed.

Member

Andy Harrison (Chair)

Will Adderley

Liz Doherty

William Reeve

Peter Ruis 

Rachel Osborne

Marion Sears

Meetings 
attended:

1/1

1/1

1/1

1/1

1/1

0/0

1/1

Committee activities in 2018/19
Board changes in 2018/19
During the year, the Committee has led the search for two 
new Non-Executive Directors. The first was to replace Rachel 
Osborne, who stepped down from the Board to take up a 
position as the Chief Financial Officer of a competitor. We were 
delighted to announce the appointment of Ian Bull to replace 
her. Ian is an experienced finance and strategy specialist, with 
over 20 years’ business and financial experience with a range of 
leading consumer-facing businesses. This includes senior roles 
as Group Finance Director of Greene King plc, Chief Financial 
Officer at Ladbrokes plc, and latterly Chief Financial Officer 
of Parkdean Resorts Group. His early finance career included 
Whitbread plc and BT Group. He is a Fellow of the Chartered 
Institute of Management Accountants.

Ian is currently the Senior Independent Director and Chair 
of the Audit Committee of St. Modwen Properties plc, and 
Non-Executive Director and Chair of the Audit Committee at 
Domino’s Pizza Group plc. He was formerly a Non-Executive 
Director of Paypoint Ltd.

Ian joined the Board on 10 July 2019, and will succeed Liz 
Doherty as Chair of the Audit and Risk Committee when she 
retires from the Board in November 2019.

As mentioned above, Liz Doherty will retire from the Board at 
the AGM in November, due to the increasing time required for 
her other commitments. Liz has served on the Board for seven 
years, and has been Chair of the Audit and Risk Committee 
since September 2015, and Senior Independent Director since 
November 2017. An announcement on who will succeed Liz as 
Senior Independent Director will be made in due course.

We are also pleased to announce the appointment of Paula 
Vennells as a Non-Executive Director today. Paula is an 
experienced business leader, with deep consumer and retail 
experience. As CEO of the Post Office between 2012 and 2019, 
she led the separation from the Royal Mail and delivered a major 
turnaround of the business, including a dramatic restructuring 
of the portfolio and investment in new online services. Prior 
to joining the Post Office in 2007, she was Group Commercial 
Director of Whitbread. Her career began with Unilever and 
L’Oreal, and she also held senior positions in sales and 
marketing, commercial and supply chain with a number of major 
retailers including Dixons and Argos.

94

corporate.dunelm.com Stock code: DNLM                                           Paula is Chair of Imperial College Healthcare NHS Trust, a Non-
Executive Director of Wm Morrison Supermarkets plc, and a 
Non-Executive Director of the Cabinet Office.  

the environment, investors, and regulators. Our approach is 
also reflected in our Code of Business Conduct, our anti-bribery 
policy, our ethical policy and our Tax Strategy. 

We adopted a similar search process for the appointment of 
both Directors: the Nominations Committee drew up a detailed 
role and person specification. An independent external search 
consultant (MWM Consulting) was appointed to conduct the 
process, and as is usual, we asked for an equal number of 
male and female candidates to feature on the 'long list'. We 
also advertised each vacancy on the Nurole platform, to open 
the search to a potentially wider and more diverse range of 
applicants. Candidates met initially with the Chairman and at 
least one other Board member, and finalists met with other 
Board members. Extensive references were taken. Whilst 
the process was led by the Committee, who made the final 
recommendation, any Board appointment is regarded as a 
'whole Board' issue, and no appointment is made without 
unanimous Board support. 

Board succession planning

For a number of years we have had a formal, long range plan 
for how Board membership should develop. As usual, we 
aim to balance continuity with regular refreshment of skill 
and experience and the corporate governance guidance on 
Chairman and Non-Executive Director tenure. 

As part of our Board evaluation process, we review the balance 
of skills on the Board as a whole, taking account of the future 
needs of the business, and the knowledge, experience, length 
of service and performance of the Directors. In accordance with 
our policy, we also had regard to the requirement to achieve a 
diversity of characters, backgrounds and experiences amongst 
Board members. 

We have a short-term/contingency plan for the Chief Executive 
Officer and CFO positions, together with an experienced and 
capable Executive Board, who are able to continue to run 
the business for a short period of time in the absence of a 
permanent CEO or CFO. 

Board evaluation
The Board held a scheduled external evaluation in 2016, and a 
follow up by the same provider in 2017. This year, as in 2018, 
I led an internal evaluation, based on a discussion with each 
Board member focused on a number of relevant topics, followed 
by a Board discussion of the output from this.

The results of the evaluation are described in the Corporate 
Governance Report.

We will hold an external evaluation in 2020.

Our purpose, culture and values
Our purpose is – 'helping everyone create a home they 
love' – articulated more simply to our customers as 'home of 
homes'. This purpose drives our Customer 1st strategy, which is 
described elsewhere in our report.

Our purpose is underpinned by our business principles, which 
were formulated by Will Adderley, our Deputy Chairman, and 
which encapsulate the values of the Company’s founders, 
the Adderley family. These set out how all colleagues in the 
Company are expected to act. Key themes running through 
our principles are to 'take long term decisions' and 'do the 
right thing'; these drive our decisions, and how we behave 
towards our customers, colleagues, suppliers, the community, 

All colleagues learn about our purpose and business principles 
on induction, they form part of our communications, and 
colleagues are appraised against them. Our Board and senior 
leadership team are expected to role model the business 
principles.

The Board regularly monitors the culture of the business in a 
number of ways:

•  Through interaction with Executives, members of the 

leadership team, and other colleagues in Board meetings 
and on visits to stores and other Company locations

•  Through regular Board agenda items and supporting 
papers, covering 'culture indicators' such as risk 
management, internal audit reports and follow-up 
actions, customer engagement, health and safety, 
colleague engagement and retention, Glassdoor scores, 
whistleblowing, regulatory breaches

•  We review a colleague scorecard at least twice a year, 

looking at a range of colleague indicators

•  We engage formally with the colleague representative  
body, the National Voice Forum, as well as informally 
through site visits

•  We engage with other stakeholders, as described in the 

Corporate Governance Report

•  We review a set of 'culture KPIs' once a year alongside our 

risk register

Diversity
In October 2018, we reviewed how we might improve diversity 
at Board level and throughout the business. The Board agreed 
that diversity of input is a good thing and helps to produce 
better decision-making, especially in a more diverse UK and 
increasingly international business world. We already have on 
our Board and our Executive Board a diversity of gender, skills, 
experience, personality and cognitive approach. However, our 
leadership population does not currently reflect the broader 
gender and ethnic mix of our colleagues and our customers. 
This suggests that the business may be missing a talent 
opportunity.

The Board agreed a number of actions to start to develop 
greater diversity throughout the Company. These include:

•  Requesting that candidates from a more diverse range of 
backgrounds be brought forward for any Board vacancy, 
and openly advertising vacancies on a specialist Board 
recruitment website where any approved candidate may 
apply and present their credentials 

•  Starting to measure ethnic diversity throughout the business 
and considering what steps we might take to encourage 
this, in particular, how we might secure the best talent in the 
wider leadership team

• 

Inviting external input to Board meetings from our 
stakeholders – for example a regular supplier presentation, 
and a meeting with the Principal of a Foundation Trust

•  Engagement with our colleague National Voice Forum, as 

described above

Read about our sustainability on 
pages  33  to  45

95

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Nomination Committee Report 
continued

We also reviewed the diversity policy which has been in place 
since 2011, and confirmed that it is still appropriate. It is set  
out below:

•  Our overriding concern is to ensure the Board comprises 
outstanding individuals who can lead the Group, and 
we believe the Group’s best interests are served by 
ensuring that these individuals represent a range of skills, 
experiences, backgrounds and perspectives, including 
gender. Naturally it is our policy that the Board should 
always be of mixed gender

•  We support the objective of promoting diversity on our 
Board and throughout the Group. Quotas are a blunt 
instrument but they do bring focus, as well as the risk of 
compromised decisions on Board membership, quality and 
size, particularly with a small and collegiate Board

•  We shall continue to ensure that specific effort is made to 
bring forward female candidates for Board appointments

•  We will monitor the Group’s approach to people 

development to ensure that it continues to enable talented 
individuals, regardless of gender and background, to enjoy 
career progression within Dunelm

Tenure and re-election of Directors
The tenure of the Non-Executive Directors is set out below:

Appointment

Current term
(years)

Andy Harrison

September 2014

Marion Sears

Liz Doherty

William Reeve

Peter Ruis

Ian Bull

July 2004

May 2013

July 2015

September 2015

July 2019

Paula Vennells

September 2019

5

15

 6

 4

4

0

0

*  As mentioned above, Liz Doherty will be retiring from the Board at the AGM on 19 November 2019. 

Next renewal

Additional Board role

September 2020

Chairman

July 2020

N/A*

SID, Audit and Risk

July 2021

Remuneration

September 2021

July 2022

September 2022

Marion Sears has served 15 years on the Board. Marion is now 
considered by the Board to be ‘non-independent’ in view of  
her tenure. 

In accordance with the UK Corporate Governance Code, all 
Directors (apart from Liz Doherty), will seek re-election at the 
2019 AGM, and as now required by the Listing Rules, the Non-
Executives will be subject to an additional vote by shareholders 
independent of the Adderley family.

Executives below Board
The Committee has for some years had both formal and 
informal oversight of the Executive team below Board. Dunelm 
Board members have regular contact with these Executives, 
both through formal Board presentations, attendance of the 
Executive Board at the annual Strategy Days, and in regular 
visits to stores and other Company sites, when a Non-Executive 
Director meets a member of the Executive Board or Leadership 
team on a less formal basis. Each Non-Executive Director also 
mentors one of the members of the Executive Board.

The Board receives an annual presentation from the People 
Director which covers succession planning for the Executive 
Board. Although these activities are not formally conducted 
as part of the work of the Nominations Committee, we see 
this as a useful way of preserving our culture and an important 
aspect of our oversight of the Executive team development and 
succession process. 

Approved by the Board on 4 September 2019.

Andy Harrison
Chair of the Nominations Committee
4 September 2019

96

corporate.dunelm.com Stock code: DNLM                                           Directors’ Report

The Directors present their report together with the audited 
financial statements for the period ended 29 June 2019.

Where reference is made to other sections of the Annual Report 
and Accounts, these sections are incorporated into this report  
by reference.

Strategic Report
The Group’s Strategic Report is set out on pages 6 to 45. This 
contains an indication of likely future developments in the 
business of the Company and the Group.

Results and dividends
The consolidated profit for the year after taxation was £101.3m 
(2018: £73.3m). The results are discussed in greater detail in the 
Financial Review on pages 20 to 23.

A special dividend of 32.0p per share (2018: nil) will be paid  
on 11 October 2019 to shareholders on the register at  
20 September 2019.

A final ordinary dividend of 20.5p per share (2018: 19.5p) is 
proposed in respect of the period ended 29 June 2019, to add 
to an interim ordinary dividend of 7.5p per share paid on  
12 April 2019 (2018: 7.0p). The final dividend will be paid on  
22 November 2019 to shareholders on the register at  
1 November 2019.

Shareholder and voting rights
All members who hold Ordinary Shares are entitled to attend 
and vote at the Annual General Meeting. On a show of hands at 
a general meeting every member present in person shall have 
one vote and on a poll, every member present in person or by 
proxy shall have one vote for every Ordinary Share held.

On 2 October 2006, Jean Adderley, Bill Adderley and Will 
Adderley (all shareholders) entered into a Relationship 
Agreement with the Company, pursuant to which each of Jean 
Adderley, Bill Adderley and Will Adderley undertook to the 
Company that, for so long as, individually or together, they are 
entitled to exercise, or to control the exercise of, 30% or more of 
the rights to vote at general meetings of the Company or they 
are able to control the appointment of Directors who are able to 
exercise a majority of votes at Board meetings of the Company, 
they will:

•  Conduct all transactions and relationships with any member 

of the Group on arm’s length terms and on a normal 
commercial basis

•  Not take any action which precludes or inhibits any member 
of the Group from carrying on its business independently of 
Jean and Bill Adderley and their associates (as defined in the 
Listing Rules)

•  Not exercise any of their voting rights or other powers to 

procure any amendment to the Articles of Association of the 
Company which would be inconsistent with or undermine 
any of the provisions of the Relationship Agreement

•  Abstain from voting on any resolution to which LR11.7.R(4) 
of the Listing Rules applies involving Jean Adderley, Bill 
Adderley or Will Adderley or any of their associates as the 
related party

•  Not carry on (other than through their holding of securities 

of the Company) or have any financial interest (other 
than a financial interest in securities which are held for 
investment purposes only) in any person who carries on a 
business as a homewares retailer, to the extent that it would 
be inconsistent with or undermine any provisions of the 
Relationship Agreement

•  Only enter into, amend or terminate any transaction, 

agreement or relationship between themselves or any of 
their associates and any member of the Group with the 
approval of a majority of the independent Non-Executive 
Directors

WA Capital Limited and Nadine Adderley, to whom Will 
Adderley transferred shares by way of a gift, have subsequently 
become party to this agreement.

In July 2014, the Relationship Agreement was amended so as to 
comply with Listing Rule LR 9.2.2A(2)(a), which came into effect 
on 16 May 2014. The following additional undertakings were 
given by the parties:

•  No action will be taken that would have the effect of 

preventing the Company from complying with its obligations 
under the Listing Rules

•  No resolution will be proposed, or procured to be 

proposed, which is intended to, or appears to be intended 
to circumvent the proper application of the Listing Rules

In addition, the Articles of Association of the Company provide 
that the election and re-election of independent Directors must 
be conducted in accordance with the election provisions set out 
in LR 9.2.2ER and LR 9.2.2FR. This means that the election or 
re-election of each independent Director at the Annual General 
Meeting will be subject to an additional separate resolution 
upon which parties controlling 30% or more of the voting shares 
of the Company are not eligible to vote.

The Company confirms that it has complied with its obligations 
under the Relationship Agreement during the financial period 
under review, and that so far as it is aware, all other parties to 
that agreement have complied with it.

The Company confirms that there are no contracts of 
significance between any member of the Group and any of the 
parties to the Relationship Agreement, with the exception of Will 
Adderley’s service agreement as a Director of the Company, the 
terms of which are outlined in the Remuneration Report.

There are no restrictions on the transfer of Ordinary Shares in the 
Company other than certain restrictions imposed by laws and 
regulations (such as insider trading and marketing requirements 
relating to closed periods) and requirements of the Listing Rules 
whereby Directors and certain employees of the Company 
require Board approval to deal in the Company’s securities.

97

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Directors’ Report 
continued

UK Listing Authority Listing Rules (LR) 
– compliance with LR 9.8.4C
The majority of the disclosures required under LR 9.8.4 are not 
applicable to Dunelm. The table below sets out the location of 
those requirements that are applicable:

Applicable sub-paragraph within LR 9.8.4 Disclosure provided

(14) A statement made by the Board 
that the Company has entered into an 
agreement under LR 9.2.2A, that the 
Company has, and as far as it is aware, 
the other parties to the agreement have, 
complied with the agreement.

See section headed 
‘Shareholder and 
voting rights’.

Change of control
The Company is not party to any significant agreements which 
take effect, alter or terminate solely on a change of control of the 
Company following a takeover bid.

There are no agreements between the Company and its 
Directors or employees providing for additional compensation 
for loss of office or employment (whether through resignation, 
redundancy or otherwise) that occurs because of a takeover bid.

Details of the rights of employees to exercise options on 
a change of control of the Company are set out in the 
remuneration policy section of this report.

Share capital and treasury shares
The Company has only one class of shares, Ordinary Shares of 
1p each.

The issued Ordinary Share capital of the Company has not 
changed during the period.

At 29 June 2019, the Company held 867,642 Ordinary Shares in 
treasury (2018: 914,635).

During the period the Company did not purchase any 
Ordinary Shares into treasury. 46,993 shares were transferred 
to employees who exercised options under a share incentive 
scheme or Directors under the LTIP scheme. Details of option 
exercises by Directors are set out in the Remuneration Report.

Since the financial year end, 12,694 Ordinary Shares have been 
moved out of treasury to employees who exercised options 
under a share incentive scheme. 

Substantial shareholders
At 29 June 2019 the following had notified the Company of a 
disclosable interest in 3% or more of the nominal value of the 
Company’s Ordinary Shares:

Ordinary
Shares

Percentage of
share capital

Will Adderley

Jean Adderley

90,231,779

12,000,000

Standard Life Aberdeen plc 

10,274,359

Royal London Asset 
Management Limited 

9,907,809

44.68

5.94

5.09

4.91

Will Adderley is also deemed to hold a legal interest in 967,250 
Ordinary Shares held by The Stoneygate Trust (formerly known 
as The Leicester Foundation) and 172,750 Ordinary Shares held 
by the Paddocks Discretionary Trust, by virtue of the fact that he 
is a trustee of those trusts.

There have been no other changes in the holdings of substantial 
shareholders between the period end date and 4 September 
2019.

Directors
Details of the Directors of the Company who served on the 
Board during the year, and the biographies of those on the 
Board at the date of this report are set out on pages 48 to 51. 
Details of changes to the Board during the period are set out on 
page 51.

Powers of Directors
Specific powers of the Directors in relation to shares and 
the Company’s Articles of Association are referred to in the 
Corporate Governance Report on page 62.

Employee information
Information relating to employees of the Group, including our 
approach to disabled persons, is set out in the 'People' section 
of the Sustainability report on pages 38 to 39.

Share incentive schemes in which employees participate are 
described in the Remuneration Report on pages 70 to 92.

Donations
The Group does not make any political donations.

98

corporate.dunelm.com Stock code: DNLM                                           Greenhouse gas emissions
The Sustainability report on page 43 sets out the greenhouse gas emissions disclosures required by the Companies Act 2006 
(Strategic Report and Directors’ Report) Regulations 2013.

Non-financial information statement 2019
The following sets out how we have complied with the Non-Financial Reporting Requirements set out in sections 414CA and 414CB 
of the Companies Act 2006. Where these provisions do not form part of the Strategic Report, they are deemed to be incorporated 
into it by cross reference for the purposes of compliance with these sections.

Reporting requirement

Some of our relevant policies
(see https://corporate.dunelm.com)

Environmental matters

Animal welfare Policy

Timber Policy

Where to read about our impact, including the 
principal risks relating to these matters in this  
report and KPIs

'Climate change and environment' section of 
Sustainability report

'Climate change and environment' Principal Risk in the 
Principal Risks and Uncertainties  

S172 Companies Act statement — Environment

Employees

Equality and Diversity Policy

Chairman’s Letter

Health and Safety Policy

Business Review

Colleague Privacy Policy

'People' section of Sustainability report

Human rights

Ethical Code of Conduct

Modern Slavery Statement

'People and culture' Principal Risk in the Principal Risks 
and Uncertainties 

Corporate Governance Report

S172 Companies Act statement – colleagues

Corporate Governance Report

Remuneration Report

'Suppliers and Human Rights' section of Sustainability 
Report

'Brand damage' Principal Risk in the Principal Risks and 
Uncertainties

S172 Companies Act statement - Suppliers

Social matters

Our Purpose

'Our Purpose and Strategy' section of Strategic Report

Ethical Code of Conduct

Chairman’s Letter

Modern Slavery Statement

Business Review

Tax Strategy

Anti-bribery and corruption Ethical Code of Conduct

Anti-Corruption and Anti-Bribery Policy

Whistleblowing Policy

Business model

Read about our sustainability on 
pages  33  to  45

'Customers' and 'Community' section of Sustainability 
report

'People and Culture' Principal Risk in the Principal Risks 
and Uncertainties

Corporate Governance Report

S172 Companies Act statement – Customers and 
Suppliers

'Bribery, fraud and tax evasion' section of Sustainability 
report

'Brand damage' Principal Risk in the Risk and Risk 
Management Report

'Our Business Model' section of Strategic Report

99

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Directors’ Report 
continued

Treasury and risk management
The Group’s approach to treasury and financial risk 
management, including its use of hedging instruments, is 
explained in the Principal Risks and Uncertainties section on 
page 31 and note 18 to the annual financial statements.

Independent Auditors
In accordance with section 489 of the Companies Act 2006 
and the recommendation of the Audit and Risk Committee, a 
resolution is to be proposed at the AGM for the reappointment 
of PricewaterhouseCoopers LLP as auditor of the Group.

Disclaimer
This Directors’ Report, Strategic Report and the financial 
statements contain certain forward-looking statements with 
respect to the financial condition, results, operations and 
business of Dunelm Group plc. These statements and forecasts 
involve risk and uncertainty because they relate to events 
and depend upon circumstances that will occur in the future. 
There are a number of factors that could cause actual results 
or developments to differ materially from those expressed or 
implied by these forward-looking statements and forecasts. 
Nothing in this Directors’ Report and Strategic Report or in these 
financial statements should be construed as a profit forecast.

Annual General Meeting
The Annual General Meeting will be held at 11.30am on Tuesday 
19 November 2019 at the Dunelm Store Support Centre, 
Watermead Business Park, Syston, Leicester, LE7 1AD. A formal 
notice of meeting, explanatory circular and a form of proxy will 
accompany this Annual Report and financial statements.

This report was reviewed and signed by order of the Board on  
4 September 2019.

Dawn Durrant
Company Secretary

100

corporate.dunelm.com Stock code: DNLM                                           Statement of Directors’ Responsibilities 

Directors’ confirmations
The Directors consider that the Annual Report and Accounts, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess 
the Group and Parent Company’s position and performance, 
business model and strategy.

Each of the Directors, whose names and functions are listed in 
Corporate Governance Report confirm that, to the best of their 
knowledge:

• 

• 

• 

the Parent Company financial statements, which have 
been prepared in accordance with IFRSs as adopted by 
the European Union, give a true and fair view of the assets, 
liabilities, financial position and profit of the Company;

the Group financial statements, which have been prepared 
in accordance with IFRSs as adopted by the European Union, 
give a true and fair view of the assets, liabilities, financial 
position and profit of the Group; and

the Strategic Report includes a fair review of the 
development and performance of the business and the 
position of the Group and Parent Company, together with 
a description of the principal risks and uncertainties that it 
faces

In the case of each Director in office at the date the Directors’ 
Report is approved:

• 

• 

so far as the Director is aware, there is no relevant audit 
information of which the Group and Parent Company’s 
auditors are unaware; and

they have taken all the steps that they ought to have taken as 
a Director in order to make themselves aware of any relevant 
audit information and to establish that the Group and Parent 
Company’s auditors are aware of that information

Nick Wilkinson
Chief Executive Officer

4 September 2019

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulation.

Company law requires the Directors to prepare financial 
statements for each financial 52-week period. Under that law 
the Directors have prepared the Group financial statements in 
accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union and Parent Company 
financial statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European Union. 
Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Parent Company and 
of the profit or loss of the Group and Parent Company for that 
period. In preparing the financial statements, the Directors are 
required to:

• 

• 

select suitable accounting policies and then apply them 
consistently;

state whether applicable IFRSs as adopted by the European 
Union have been followed for the Group financial 
statements and IFRSs as adopted by the European Union 
have been followed for the Company financial statements, 
subject to any material departures disclosed and explained 
in the financial statements;

•  make judgements and accounting estimates that are 

reasonable and prudent; and

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group and 
Parent Company will continue in business

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Parent Company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and 
Parent Company and enable them to ensure that the financial 
statements and the Directors’ Remuneration Report comply with 
the Companies Act 2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the assets 
of the Group and Parent Company and hence for taking 
reasonable steps for the prevention and detection of fraud and 
other irregularities.

The Directors are responsible for the maintenance and 
integrity of the Parent Company’s website. Legislation in the 
United Kingdom governing the preparation and dissemination 
of financial statements may differ from legislation in other 
jurisdictions.

101

GovernanceDunelm Group plc Annual Report and Accounts for the period ended 29 June 201904
Financials

Contents 

Independent Auditors’ Report 

Consolidated Income Statement 

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement of  
Financial Position 

104

110

110

111

Consolidated Statement of Cash Flows  112

Consolidated Statement of  
Changes in Equity 

Accounting Policies 

Notes to the Consolidated Financial  
Statements 

Parent Company Statement of  
Financial Position 

Parent Company Statement of  
Cash Flows 

Parent Company Statement of  
Changes in Equity 

Parent Company Accounting Policies 

Notes to the Parent Company  
Financial Statements 

113

114

121

137

137

138

139

141

102

corporate.dunelm.com Stock code: DNLM                                           Financials

Our customer promises
Convenient to buy and return

Accessible to all, whether 

delivered to your home or picked 

up in store. Products that are easy 

to buy and simple to return.

103

Dunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Independent Auditors’ Report 

to the members of Dunelm Group plc

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities under ISAs (UK) are further described in the 
Auditors’ responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we 
have obtained is sufficient and appropriate to provide a basis for 
our opinion.

Independence
We remained independent of the group in accordance with 
the ethical requirements that are relevant to our audit of the 
financial statements in the UK, which includes the FRC’s Ethical 
Standard, as applicable to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance 
with these requirements.

To the best of our knowledge and belief, we declare that non-
audit services prohibited by the FRC’s Ethical Standard were not 
provided to the group or the parent company.

Other than those disclosed in the Audit and Risk Committee 
Report, we have provided no non-audit services to the group or 
the parent company in the period from 1 July 2018 to 29 June 
2019.

Report on the audit of the 
financial statements
Opinion
In our opinion, Dunelm Group plc’s group financial statements 
and parent company financial statements (the “financial 
statements”):

•  give a true and fair view of the state of the group’s and of 

the parent company’s affairs as at 29 June 2019 and of the 
group’s profit and the group’s and the parent company’s 
cash flows for the 52 week period (the “period”) then ended;

•  have been properly prepared in accordance with 

International Financial Reporting Standards (IFRSs) as 
adopted by the European Union and, as regards the parent 
company’s financial statements, as applied in accordance 
with the provisions of the Companies Act 2006; and

•  have been prepared in accordance with the requirements of 
the Companies Act 2006 and, as regards the group financial 
statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included within 
the Annual Report and Accounts (the “Annual Report”), which 
comprise: the consolidated statement of financial position and 
the parent company statement of financial position as at 29 June 
2019; the consolidated income statement and consolidated 
statement of comprehensive income, the consolidated 
statement of cash flows and the parent company statement of 
cash flows, the consolidated statement of changes in equity and 
the parent company statement of changes in equity for the 52 
week period then ended; the accounting policies; and the notes 
to the financial statements.

Our opinion is consistent with our reporting to the Audit 
Committee.

Our audit approach
Overview

•  Overall group materiality: £6.3 million (2018: £5.1 million), based on 5% of profit before tax 

Materiality

(2018: 5% of profit before taxation after adjusting for exceptional items).

•  Overall parent company materiality: £3.7 million (2018: £1.2 million), based on 1% of total assets 

(2018: 0.5% of total assets).

Audit scope

•  The group is structured with one segment which comprises a consolidation of six legal entities.

Key
audit
matters

•  We conducted an audit of the complete financial information of these six legal entities, together  

with additional procedures performed, including over the group consolidation.

• 

Inventory provisions.

•  Capitalisation of intangible costs in relation to IT.

•  Disclosure of the impact of IFRS 16.

104

corporate.dunelm.com Stock code: DNLM                                           The scope of our audit
As part of designing our audit, we determined materiality and 
assessed the risks of material misstatement in the financial 
statements. In particular, we looked at where the directors made 
subjective judgements, for example in respect of significant 
accounting estimates that involved making assumptions and 
considering future events that are inherently uncertain. 

Capability of the audit in detecting irregularities, 
including fraud
Based on our understanding of the group and industry, we 
identified that the principal risks of non-compliance with 
laws and regulations related to unethical and prohibited 
business practices and we considered the extent to which 
non-compliance might have a material effect on the financial 
statements. We also considered those laws and regulations 
that have a direct impact on the preparation of the financial 
statements such as the Companies Act 2006, the Listing Rules 
and UK Tax legislation. We evaluated management’s incentives 
and opportunities for fraudulent manipulation of the financial 
statements (including the risk of override of controls), and 
determined that the principal risks were related to posting 
inappropriate journal entries to increase revenue or reduce 
expenditure, and management bias in accounting estimates. 
The Group Engagement team audits the whole group, therefore 
this risk assessment and procedures performed was consistent 
throughout the whole group. Audit procedures performed by 
the Group Engagement team included:

•  Discussions with management, including consideration of 

known or suspected instances of non-compliance with laws 
and regulation and fraud;

•  Challenging assumptions and judgements made by 

management in their significant accounting estimates 
and judgements, in particular in relation to the inventory 
provision (see related key audit matter below);

• 

Identifying and testing journal entries, in particular any 
journal entries posted with unusual account combinations or 
posted by senior management.

There are inherent limitations in the audit procedures described 
above and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the 
financial statements, the less likely we would become aware of 
it. Also, the risk of not detecting a material misstatement due 
to fraud is higher than the risk of not detecting one resulting 
from error, as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or through 
collusion.

Key audit matters
Key audit matters are those matters that, in the auditors’ 
professional judgement, were of most significance in the audit 
of the financial statements of the current period and include the 
most significant assessed risks of material misstatement (whether 
or not due to fraud) identified by the auditors, including those 
which had the greatest effect on: the overall audit strategy; the 
allocation of resources in the audit; and directing the efforts of 
the Engagement team. These matters, and any comments we 
make on the results of our procedures thereon, were addressed 
in the context of our audit of the financial statements as a whole, 
and in forming our opinion thereon, and we do not provide a 
separate opinion on these matters. This is not a complete list of 
all risks identified by our audit. 

Key audit matter

Inventory provisions
Group

Refer to page 65 (Audit Committee Report), page 114 (Use of 
estimates and judgements) and page 127 (notes).

Inventory represents a significant asset on the group’s balance 
sheet and is carried at the lower of cost and net realisable 
value (“NRV”). The group’s accounting policy is to determine 
a provision based upon the historic negative margin of the 
type of inventory, by ageing category, which is calculated 
by analysing the historic sales price compared to the cost 
of inventory, and applying a percentage provision to each 
line of inventory.

How our audit addressed the key audit matter

We tested the inputs to the provision calculation, including 
the classification of inventory and sales data for each of the 
ageing categories from the Buying department, which is 
segregated from the Finance department, and found them to 
be consistent. 

We tested the average cost of inventory by agreeing the inputs 
to source documentation and testing freight and duty costs. 

We reviewed inventory write-offs in the financial period to 
ensure they are not inconsistent with the key assumptions used 
in the inventory provision model at the year end.

We tested the integrity of the provision model to ensure that 
it was using the underlying data correctly and calculating 
provision amounts accurately. We found that the provision 
rates were consistent with the evidence obtained, based on 
past activity, and appropriately applied.

105

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Independent Auditors’ Report

to the members of Dunelm Group PLC
continued

Key audit matter

How our audit addressed the key audit matter

Capitalisation of intangible costs in relation to IT
Group

Refer to page 65 (Audit Committee Report), page 114 (Use of 
estimates and judgements) and page 125 (notes).

During the year ended 29 June 2019, there were numerous 
internal IT projects which were capitalised, including the 
development of a new online platform.

The intangible IT spend relates to the capitalisation of external 
contractors costs and internal labour costs performing work on 
key IT projects. 

We agreed a sample of capitalised IT costs to source 
documentation. We assessed whether the costs capitalised 
relating to IT met the criteria set within IAS 38 ‘Intangible 
assets’ noting no exceptions. 

We have assessed whether IT projects are sustainable and will 
be used within the business. We have challenged management 
on the viability of projects in development to ensure they will 
continue to completion noting no exceptions.

We have tested disposals in the year to ensure that former 
assets have been removed where a platform is now unused 
noting no exceptions.

Disclosure of the impact of IFRS 16
Group

Refer to page 65 (Audit Committee Report), page 114 (Use of 
estimates and judgements) and page 120 (notes).

The Group is applying IFRS 16 from 30 June 2019 so the 
expected impact on the financial statements is required to 
be disclosed this year in line with IAS 8. The Group has used 
a spreadsheet model to calculate these numbers. In addition 
judgements have been taken by the Group, including the 
discount rate to be applied.

We have obtained and inspected a sample of inputs into 
management’s model and agreed these data points back 
to the underlying lease agreements. We have recalculated 
the accounting entries for a sample of leases and confirmed 
management’s model is performing this calculation accurately. 
We have tested the completeness of management’s model 
with reference to the lease commitments note in the financial 
statements and our knowledge of contracts containing lease 
agreements in the Dunelm business.

We have assessed the methodology applied to calculate the 
discount rate using an incremental borrowing rate specific 
to the Group in line with IFRS 16. We have considered the 
discount rate and other assumptions to be appropriate, 
including ensuring all the leases meet the definition of a lease 
under IFRS 16 and that the expected lease term is accurate.

We have reviewed the workings for calculating the 
dilapidations provision and agree with the methodology 
applied.

We have reviewed the disclosures in the financial statements 
and are satisfied that they are consistent with the evidence 
obtained and compliant with IAS 8.

We determined that there were no key audit matters applicable to the parent company to communicate in our report.

106

corporate.dunelm.com Stock code: DNLM                                           How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed 
enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the 
group and the parent company, the accounting processes and 
controls, and the industry in which they operate.

The group is structured with one segment. The group financial 
statements are a consolidation of six legal entities within this 
segment, comprising the group’s operating business and 
centralised functions.

In establishing the overall approach to the group audit, we 
identified one legal entity: Dunelm (Soft Furnishings) Limited, 
which, in our view, required an audit of its complete financial 
information due to its financial significance to the group.

In addition, we also conducted the statutory audits of the five 
non-significant legal entities such that the audit work was 
complete prior to finalisation of the audit of the group financial 
statements, thereby providing further evidence in support of our 
group opinion. 

The audits of these six legal entities, together with the additional 
procedures performed at the group level, including over the 
group consolidation, gave us the evidence we needed for our 
opinion on the group financial statements as a whole.

Materiality
The scope of our audit was influenced by our application of 
materiality. We set certain quantitative thresholds for materiality. 
These, together with qualitative considerations, helped us 
to determine the scope of our audit and the nature, timing 
and extent of our audit procedures on the individual financial 
statement line items and disclosures and in evaluating the effect 
of misstatements, both individually and in aggregate on the 
financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

£6.3 million (2018: £5.1 million).

£3.7 million (2018: £1.2 million).

Group financial statements

Parent company financial statements

How we determined it

5% of profit before tax (2018: 5% of profit before 
taxation after adjusting for exceptional items).

1% of total assets (2018: 0.5% of total assets). 

Rationale for  
benchmark applied

We have applied this benchmark, a generally 
accepted auditing practice, as we believe this 
is the key measure used by the shareholders in 
evaluating the performance of the group.

We have applied this benchmark, a generally 
accepted auditing practice, as we believe this 
is the key measure used by the shareholders 
in evaluating the performance of the parent 
company.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The 
range of materiality allocated across components was between £5.9 million and £0.05 million. Certain components were audited to 
a statutory audit materiality that was also less than our overall group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.25 million 
(Group audit) (2018: £0.25 million) and £0.25 million (Parent company audit) (2018: £0.25 million) as well as misstatements below 
those amounts that, in our view, warranted reporting for qualitative reasons.

Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add 
or draw attention to in respect of the directors’ statement in the 
financial statements about whether the directors considered 
it appropriate to adopt the going concern basis of accounting 
in preparing the financial statements and the directors’ 
identification of any material uncertainties to the group’s and 
the parent company’s ability to continue as a going concern 
over a period of at least twelve months from the date of 
approval of the financial statements.

We have nothing material to add or to draw attention to.

However, because not all future events or conditions can be 
predicted, this statement is not a guarantee as to the group’s 
and parent company’s ability to continue as a going concern. 
For example, the terms on which the United Kingdom may 
withdraw from the European Union are not clear, and it is 
difficult to evaluate all of the potential implications on the 
group’s trade, customers, suppliers and the wider economy. 

We are required to report if the directors’ statement relating 
to Going Concern in accordance with Listing Rule 9.8.6R(3) 
is materially inconsistent with our knowledge obtained in the 
audit.

We have nothing to report.

107

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
Independent Auditors’ Report

to the members of Dunelm Group PLC
continued

In our opinion, based on the work undertaken in the course of 
the audit, the information given in the Corporate Governance 
Report (on pages 53 to 62) with respect to the parent company’s 
corporate governance code and practices and about its 
administrative, management and supervisory bodies and their 
committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the DTR. 
(CA06)

We have nothing to report arising from our responsibility 
to report if a corporate governance statement has not been 
prepared by the parent company. (CA06)

The directors’ assessment of the prospects of the group and of 
the principal risks that would threaten the solvency or liquidity 
of the group

We have nothing material to add or draw attention to regarding:

•  The directors’ confirmation on page 26 of the Annual 

Report that they have carried out a robust assessment of the 
principal risks facing the group, including those that would 
threaten its business model, future performance, solvency or 
liquidity.

•  The disclosures in the Annual Report that describe those 

risks and explain how they are being managed or mitigated.

•  The directors’ explanation on page 32 of the Annual 

Report as to how they have assessed the prospects of the 
group, over what period they have done so and why they 
consider that period to be appropriate, and their statement 
as to whether they have a reasonable expectation that the 
group will be able to continue in operation and meet its 
liabilities as they fall due over the period of their assessment, 
including any related disclosures drawing attention to any 
necessary qualifications or assumptions.

We have nothing to report having performed a review of 
the directors’ statement that they have carried out a robust 
assessment of the principal risks facing the group and statement 
in relation to the longer-term viability of the group. Our review 
was substantially less in scope than an audit and only consisted 
of making inquiries and considering the directors’ process 
supporting their statements; checking that the statements are 
in alignment with the relevant provisions of the UK Corporate 
Governance Code (the “Code”); and considering whether the 
statements are consistent with the knowledge and understanding 
of the group and parent company and their environment 
obtained in the course of the audit. (Listing Rules)

Reporting on other information 
The other information comprises all of the information in the 
Annual Report other than the financial statements and our 
auditors’ report thereon. The directors are responsible for the 
other information. Our opinion on the financial statements 
does not cover the other information and, accordingly, we do 
not express an audit opinion or, except to the extent otherwise 
explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing 
so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the audit, or otherwise appears to be materially 
misstated. If we identify an apparent material inconsistency or 
material misstatement, we are required to perform procedures 
to conclude whether there is a material misstatement of the 
financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing 
to report based on these responsibilities.

With respect to the Strategic Report, Directors’ Report and 
Corporate Governance Report, we also considered whether the 
disclosures required by the UK Companies Act 2006 have been 
included. 

Based on the responsibilities described above and our work 
undertaken in the course of the audit, the Companies Act 2006 
(CA06), ISAs (UK) and the Listing Rules of the Financial Conduct 
Authority (FCA) require us also to report certain opinions and 
matters as described below (required by ISAs (UK) unless 
otherwise stated).

Strategic Report and Directors’ Report

In our opinion, based on the work undertaken in the course 
of the audit, the information given in the Strategic Report 
and Directors’ Report for the period ended 29 June 2019 is 
consistent with the financial statements and has been prepared 
in accordance with applicable legal requirements. (CA06)

In light of the knowledge and understanding of the group and 
parent company and their environment obtained in the course 
of the audit, we did not identify any material misstatements in 
the Strategic Report and Directors’ Report. (CA06)

Corporate Governance Statement

In our opinion, based on the work undertaken in the course of 
the audit, the information given in the Corporate Governance 
Report (on pages 53 to 62) about internal controls and risk 
management systems in relation to financial reporting processes 
and about share capital structures in compliance with rules 
7.2.5 and 7.2.6 of the Disclosure Guidance and Transparency 
Rules sourcebook of the FCA (“DTR”) is consistent with the 
financial statements and has been prepared in accordance with 
applicable legal requirements. (CA06)

In light of the knowledge and understanding of the group and 
parent company and their environment obtained in the course 
of the audit, we did not identify any material misstatements in 
this information. (CA06)

108

corporate.dunelm.com Stock code: DNLM                                           Use of this report
This report, including the opinions, has been prepared for and 
only for the parent company’s members as a body in accordance 
with Chapter 3 of Part 16 of the Companies Act 2006 and for 
no other purpose. We do not, in giving these opinions, accept 
or assume responsibility for any other purpose or to any other 
person to whom this report is shown or into whose hands it 
may come save where expressly agreed by our prior consent in 
writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you 
if, in our opinion:

•  we have not received all the information and explanations 

we require for our audit; or

•  adequate accounting records have not been kept by the 

parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or

• 

• 

certain disclosures of directors’ remuneration specified by 
law are not made; or

the parent company financial statements and the part of 
the Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the audit committee, we 
were appointed by the directors on 14 January 2014 to audit 
the financial statements for the year ended 28 June 2014 and 
subsequent financial periods. The period of total uninterrupted 
engagement is 6 years, covering the years ended 28 June 2014 
to 29 June 2019.

Mark Skedgel (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham

4 September 2019

Other Code Provisions

We have nothing to report in respect of our responsibility to 
report when: 

•  The statement given by the directors, on page 101, that 

they consider the Annual Report taken as a whole to be fair, 
balanced and understandable, and provides the information 
necessary for the members to assess the group’s and parent 
company’s position and performance, business model and 
strategy is materially inconsistent with our knowledge of 
the group and parent company obtained in the course of 
performing our audit.

•  The section of the Annual Report on pages 64 and 65 
describing the work of the Audit Committee does not 
appropriately address matters communicated by us to the 
Audit Committee.

•  The directors’ statement relating to the parent company’s 
compliance with the Code does not properly disclose a 
departure from a relevant provision of the Code specified, 
under the Listing Rules, for review by the auditors.

Directors’ Remuneration

In our opinion, the part of the Directors’ Remuneration Report to 
be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06)

Responsibilities for the financial statements and 
the audit
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ 
Responsibilities, the directors are responsible for the preparation 
of the financial statements in accordance with the applicable 
framework and for being satisfied that they give a true and fair 
view. The directors are also responsible for such internal control 
as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the group’s and the parent company’s 
ability to continue as a going concern, disclosing as applicable, 
matters related to going concern and using the going 
concern basis of accounting unless the directors either intend 
to liquidate the group or the parent company or to cease 
operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial 
statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditors’ report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken 
on the basis of these financial statements. 

A further description of our responsibilities for the audit of 
the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditors’ report.

109

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Consolidated Income Statement

For the 52 weeks ended 29 June 2019

Revenue

Cost of sales

Gross profit

Operating costs

Operating profit

Financial income

Financial expenses

Profit before taxation

Taxation

Profit for the period

Earnings per Ordinary Share - basic

Earnings per Ordinary Share - diluted

2018 
52 weeks
£’m
Exceptional  
items

– 

– 

– 

(8.9)

(8.9)

– 

– 

(8.9)

1.2 

(7.7)

2019 
52 weeks
£’m

2018 
52 weeks
£’m
Underlying

1,100.4 

1,050.1 

(554.8)

545.6 

(418.7)

126.9 

0.9 

(1.9)

125.9 

(24.6)

101.3 

50.2p

49.9p

(546.5)

503.6 

(398.9)

104.7 

–

(2.7)

102.0 

(21.0)

81.0 

40.1p

40.0p

Note

1

4

5

7

7

8

10

10

2018 
52 weeks
£’m
Reported

1,050.1 

(546.5)

503.6 

(407.8)

95.8 

– 

(2.7)

93.1 

(19.8)

73.3 

36.3p

36.2p

Consolidated Statement of 
Comprehensive Income

For the 52 weeks ended 29 June 2019

Profit for the period (reported)

Other comprehensive income/(expense):

Items that may be subsequently reclassified to profit or loss:

Movement in fair value of cash flow hedges

Transfers of cash flow hedges to inventory

Deferred tax on hedging movements

Other comprehensive income for the period, net of tax

Total comprehensive income for the period

2019 
52 weeks
£’m

2018 
52 weeks
£’m

101.3 

73.3 

6.6 

(3.9)

(0.5)

2.2 

103.5 

1.6 

2.6 

(0.7)

3.5 

76.8 

110

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of  
Financial Position

As at 29 June 2019

Non–current assets

Intangible assets

Property, plant and equipment

Deferred tax assets

Derivative financial instruments

Total non-current assets

Current assets

Inventories

Trade and other receivables

Derivative financial instruments

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Liability for current tax

Derivative financial instruments

Total current liabilities

Non-current liabilities

Bank loans

Trade and other payables

Deferred tax liabilities

Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity

Issued share capital

Share premium account

Capital redemption reserve

Hedging reserve

Retained earnings

Total equity attributable to equity holders of the Parent

29 June
2019
£’m

30 June
2018
£’m

Note

11

12

13

18

14

15

18

16

17

18

19

17

13

20

21

27.3 

180.6 

0.8 

1.0 

28.6 

198.6 

– 

1.4 

209.7 

228.6 

157.7 

154.7 

25.6 

5.1 

19.0 

207.4 

417.1 

(136.3)

(13.5)

– 

23.9 

2.8 

15.0 

196.4 

425.0 

(101.8)

(7.8)

(0.7)

(149.8)

(110.3)

(44.3)

(35.5)

– 

(1.7)

(81.5)

(231.3)

185.8 

2.0 

1.6 

43.2 

5.0 

134.0 

185.8 

(139.0)

(38.3)

(1.0)

(1.7)

(180.0)

(290.3)

134.7 

2.0 

1.6 

43.2 

2.8 

85.1 

134.7 

The financial statements on pages 110 to 136 were approved by the Board of Directors on 4 September 2019 and were signed on its 
behalf by:

Laura Carr
Chief Financial Officer

111

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flows

For the 52 weeks ended 29 June 2019

Note 

2019 
52 weeks
£’m

125.9 

2018 
52 weeks
£’m

93.1 

8.9 

2.7 

104.7 

33.5 

1.4 

139.6 

8.6 

2.5 

(31.4)

(20.3)

0.3 

– 

(18.9)

100.7 

(2.2)

98.5 

– 

1.0 

126.9 

32.7 

6.7 

166.3 

(3.0)

(1.7)

31.2 

26.5

1.4 

0.3 

(20.5)

174.0 

– 

174.0 

(13.0)

(12.1)

–

5.4 

(12.0)

(19.6)

0.2 

25.0 

(120.0)

(1.6)

– 

(54.6)

(151.0)

3.4 

0.6 

15.0 

19.0 

0.6

–

(34.1)

(45.6)

1.3 

10.0 

(10.0)

(1.9)

(0.8)

(53.4)

(54.8)

(1.9)

(0.5)

17.4 

15.0 

Profit before taxation

Adjustment for exceptional operating costs

Adjustment for net financing costs

Operating profit before exceptional operating costs

Depreciation and amortisation

Loss on disposal and impairment of non-current assets before exceptional items

Operating cash flows before exceptional operating costs and movements in working capital

(Increase)/decrease in inventories

(Increase)/decrease in trade and other receivables

Increase/(decrease) in payables

Net movement in working capital before exceptional operating costs

Share based payments expense

Interest received

Tax paid

Net cash generated from operating activities before exceptional operating costs

Cash flows in respect of exceptional operating costs

Net cash generated from operating activities

Cash flows from investing activities

Acquisition of intangible assets

Proceeds on exceptional disposal of property, plant and equipment and intangible assets

Proceeds on disposal of property, plant and equipment and intangibles

Acquisition of property, plant and equipment

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of treasury shares

Drawdowns on Revolving Credit Facility

Repayments of Revolving Credit Facility

Interest paid

Loan transaction costs

Ordinary dividends paid

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Foreign exchange revaluations

Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

112

3

7

5

5

6

7

22

19

19

7

9

7

16

16

corporate.dunelm.com Stock code: DNLM                                             
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of  
Changes in Equity

For the 52 weeks ended 29 June 2019

As at 1 July 2017

Profit for the period

Fair value gains of cash flow hedges

Loss on cash flow hedges transferred to 
inventory

Deferred tax on hedging movements

Total comprehensive income for the period

Proceeds from issue of treasury shares

Share based payments

Deferred tax on share based payments

Current tax on share options exercised

Ordinary dividends paid

Total transactions with owners, recorded 
directly in equity

As at 30 June 2018

Profit for the period

Fair value gains of cash flow hedges

Gain on cash flow hedges transferred to 
inventory

Deferred tax on hedging movements

Total comprehensive income for the period

Proceeds from issue of Treasury shares

Share based payments

Deferred tax on share based payments

Current tax on share options exercised

Ordinary dividends paid

Total transactions with owners, recorded 
directly in equity

Note 

Issued 
share 
capital
£’m

Share 
premium 
account
£’m

Capital 
redemption 
reserve
£’m

2.0 

1.6 

43.2 

18

18

13

22

23

13

9

18

18

13

22

23

13

9

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

2.0 

1.6 

43.2 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Total 
equity 
attributable 
to equity 
holders of 
the Parent
£’m

Hedging 
reserve
£’m

Retained 
earnings
£’m

(0.7)

– 

1.6 

2.6 

(0.7)

3.5 

– 

– 

– 

– 

– 

– 

2.8 

– 

6.6 

(3.9)

(0.5)

2.2 

– 

– 

– 

– 

– 

– 

64.0 

73.3 

– 

– 

– 

73.3 

1.3 

0.3 

(0.3)

(0.1)

110.1 

73.3 

1.6 

2.6 

(0.7)

76.8 

1.3 

0.3 

(0.3)

(0.1)

(53.4)

(53.4)

(52.2)

85.1 

101.3 

– 

– 

– 

(52.2)

134.7 

101.3 

6.6 

(3.9)

(0.5)

101.3 

103.5 

0.2 

1.4 

0.7 

(0.1)

(54.6)

(52.4)

As at 29 June 2019

2.0 

1.6 

43.2 

5.0 

134.0 

0.2 

1.4 

0.7 

(0.1)

(54.6)

(52.4)

185.8 

113

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
Accounting Policies

For the 52 weeks ended 29 June 2019

General information
The Group financial statements consolidate those of Dunelm 
Group plc (‘the Company’) and its subsidiaries (together referred 
to as ‘the Group’). The Company financial statements on pages 
137 to 144 present information about the Company as a 
separate entity and not about its Group.

Dunelm Group plc and its subsidiaries are incorporated and 
domiciled in the UK. Dunelm Group plc is a listed public 
company, limited by shares and the Company registration 
number is 04708277. The registered office is Watermead 
Business Park, Syston, Leicestershire, England, LE7 1AD. 

The primary business activity of the Group is the sale of 
homewares in the UK through a network of stores and websites. 

Basis of preparation
The Group financial statements have been prepared and 
approved by the Directors in accordance with International 
Financial Reporting Standards ‘IFRS’ and IFRS Interpretations 
Committee ‘IFRS IC’ interpretations as adopted by the European 
Union and the Companies Act 2006 applicable to companies 
reporting under IFRS and these are presented on pages 
110 to 136.

The accounting policies set out below have, unless otherwise 
stated, been applied consistently to all periods presented in 
these Group financial statements.

The annual financial statements are prepared under the 
historical cost convention except for financial assets and 
financial liabilities (including derivative financial instruments and 
share based payments), which have been stated at fair value. The 
financial statements are prepared in pounds sterling, rounded to 
the nearest 0.1 million.

Going concern
The Group has considerable financial resources together with 
long-standing relationships with a number of key suppliers 
and an established reputation in the retail sector across the 
UK. In their consideration of going concern, the Directors 
have reviewed the Group’s future cash forecasts and profit 
projections, which are based on market data and past 
experience. The Directors are of the opinion that the Group’s 
forecasts and projections, which take into account reasonably 
possible changes in trading performance, show that the Group 
is able to operate within its current facilities and comply with its 
banking covenants for the foreseeable future. 

As a consequence, the Directors believe that the Group is 
well placed to manage its business risks successfully. Having 
reassessed the principal risks, the Directors consider it 
appropriate to adopt the going concern basis of accounting in 
preparing the financial information.

Further information regarding the Group’s business activities, 
together with the factors likely to affect its future development, 
performance and position is set out in the Strategic Report on 
pages 6 to 45. The financial position of the Group, its cash flows, 
liquidity position and borrowing facilities are described in the 
Financial Review on pages 20 to 23. In addition, note 18 to the 
Annual Report and Accounts includes the Group’s objectives, 
policies and processes for managing its capital, its financial risk 
management objectives and its exposures to credit risk and 
liquidity risk.

Use of estimates and judgements
The presentation of the annual financial statements in conformity 
with IFRS as adopted by the EU requires the Directors to 
make judgements, estimates and assumptions that affect the 
application of policies and reported amounts of assets and 
liabilities, income and expenses. The estimates and associated 
assumptions are based on historical experience and various 
other factors that are believed to be reasonable under the 
circumstances. Actual results may differ from these estimates.

Estimates and underlying assumptions are reviewed on an 
ongoing basis. Revisions to accounting estimates are recognised 
in the period in which the estimate is revised and in any future 
periods affected.

The key estimates and judgements used in the financial 
statements are as follows:

Estimate: Inventory provisions 
The Group provides against the carrying value of the inventories 
held where it is anticipated that net realisable value (NRV) 
will be below cost. NRV is calculated as the expected selling 
price. Future price reductions are assumed to be in line 
with historic margin analysis on a line-by-line basis, and are 
applied to the inventory population as deemed appropriate 
given the level of cover in relation to recent sales history and 
discontinuation status. A 1% change in historic margins of each 
stock discontinuation category would lead to a change in the 
provision of £1.5m (14.4%).

Estimate: Lease liabilities
On transition to IFRS 16 from 30 June 2019 the Group will 
recognise a lease liability as outlined on page 120. The lease 
liability will be calculated by discounting the future lease 
payments. Lease payments shall be discounted using the 
incremental borrowing rate (IBR). This rate will be calculated 
based on the Revolving Credit Facility rate adjusted for a factor 
based on the lease term.

Judgement: Intangible IT capitalisation
Certain costs incurred in the developmental phase of internally 
generated software are capitalised as intangible assets once a 
number of qualifying criteria have been met. Management has 
made judgements and assumptions when assessing whether a 
project meets these criteria, and on measuring the costs and the 
economic life attributed to such projects.  

Judgement: Exceptional items
The Group exercises its judgement in the classification of certain 
items as exceptional and outside of the Group’s underlying 
results. The determination of whether an item should be 
separately disclosed as an exceptional item requires judgement 
on its materiality, nature and incidence, as well as whether it 
provides clarity on the Group’s underlying trading performance. 
In exercising this judgement, the Group takes appropriate 
regard of IAS 1 ‘Presentation of financial statements’ as well 
as guidance issued by the Financial Reporting Council on the 
reporting of exceptional items and alternative performance 
measures. The overall goal of the Group’s financial statements 
is to present the Group’s underlying performance without 
distortion from one-off or non-trading events regardless of 
whether they are favourable or unfavourable to the underlying 
result. Further details of the individual exceptional items, and the 
reasons for their disclosure treatment, are set out in note 3.

114

corporate.dunelm.com Stock code: DNLM                                           Basis of consolidation
Subsidiaries
Subsidiaries are entities controlled by the Company. The 
financial statements of subsidiaries are included in the 
consolidated financial statements from the date that control 
commences until the date that control ceases.

Transactions eliminated on consolidation
Intra-group balances, and any unrealised gains and losses or 
income and expenses arising from intra-group transactions, are 
eliminated in preparing the consolidated financial statements. 
Consistent accounting policies have been adopted across the 
Group.

Revenue
Revenue is generated from the sale of homewares and 
related goods and services through the Group’s stores and 
websites, excluding sales between Group companies and is 
after deducting returns, any discounts given and VAT. Revenue 
is recognised when the Group has satisfied its performance 
obligations to its customers and the customer has obtained 
control of the goods and services being transferred. These 
conditions are met, predominantly, at the point of sale. 

The exceptions to this are for: custom-made products, where 
revenue is recognised at the point that the goods are collected; 
gift vouchers, where revenue is recognised when the vouchers 
are redeemed; and web sales, where revenue is recognised at 
the point of delivery. Revenue is settled in cash at the point of 
sale for all revenue channels. 

The Group holds a sales return provision in the Consolidated 
Statement of Financial Position to provide for expected levels of 
returns on sales made before year end. The Group recognises 
the expected value of revenue relating to returns within sales.

Exceptional items
Exceptional items are disclosed separately in the financial 
statements where it is necessary to do so to provide further 
understanding of the financial performance of the Group. They 
are items that are material either because of their size or their 
non-recurring nature and are presented within the line items to 
which they best relate.

Expenses
Property leases
Lease incentives received in respect of operating leases are 
recognised in the income statement evenly over the full term of 
the lease.

Where leases for land and buildings provide for fixed rent review 
dates and amounts, the Group financial statements account for 
such reviews by recognising, on a straight-line basis, the total 
implicit minimum lease payments over the non-cancellable 
period of the lease term.

Financial income and expenses
Financial income and expenses comprise interest payable on 
borrowings calculated using the effective interest method, 
interest receivable on funds invested and related foreign 
exchange gains and losses.

Retirement benefits
The Group operates a defined contribution pension plan using 
a third party provider. Obligations for the contributions to this 
plan are recognised as an expense in the income statement as 
incurred.

Share based payments
The Group operates a number of equity-settled, share based 
compensation plans, under which the entity receives services 
from employees as consideration for equity instruments 
(options) of the Group. The fair value of the employee services 
received in exchange for the grant of the options is recognised 
as an expense. The total amount to be expensed is determined 
by reference to the fair value of the options granted:

• 

Including any market performance condition (for example, 
an entity’s share price);

•  Excluding the impact of any service and non-market 

performance vesting conditions (for example, profitability, 
sales growth targets and remaining an employee of the 
entity over a specified time period); and

• 

Including the impact of any non-vesting conditions (for 
example, the requirement for employees to save). 

Non-market performance and service conditions are included 
in assumptions about the number of options that are expected 
to vest. The total expense is recognised over the vesting period, 
which is the period over which all of the specified vesting 
conditions are to be satisfied.

In some circumstances employees may provide services in 
advance of the grant date and therefore the grant date fair value 
is estimated for the purposes of recognising the expense during 
the period between service commencement period and grant 
date.

At the end of each reporting period, the Group revises its 
estimates of the number of options that are expected to vest 
based on the non-market vesting conditions. It recognises the 
impact of the revision to original estimates, if any, in the income 
statement, with a corresponding adjustment to equity.

When options are exercised, the Company either issues new 
shares, or uses treasury shares purchased for this purpose. For 
new issued shares, the proceeds received net of any directly 
attributable transaction costs are credited to share capital 
(nominal value) and the share premium account.

Social security contributions payable in connection with the 
grant of the share options is considered an integral part of the 
grant itself, and the charge will be treated as a cash-settled 
transaction.

Foreign currencies
Transactions in foreign currencies are recorded at the prevailing 
rate at the date of the transaction. 

Monetary assets and liabilities denominated in foreign currency 
are translated at the rates ruling at the balance sheet date. 
Resulting exchange gains or losses are recognised in the income 
statement for the period in financial income and expenses, 
except when deferred in other comprehensive income as 
qualifying cash flow hedges.

115

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Accounting Policies

For the 52 weeks ended 29 June 2019
continued

Taxation
Tax on the profit or loss for the period comprises current and 
deferred tax. Tax is recognised in the income statement except 
to the extent that it relates to items recognised directly in equity, 
in which case it is recognised in equity.

Current tax represents the expected tax payable on the taxable 
income for the period, using tax rates enacted or substantively 
enacted at the balance sheet date, together with any adjustment 
to tax payable in respect of previous periods.

Deferred tax is provided using the balance sheet liability 
method, providing for temporary differences between the 
carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes. Deferred 
tax is determined using tax rates (and laws) that have been 
enacted or substantively enacted at the balance sheet date and 
are expected to apply when the related deferred tax asset is 
realised or the deferred tax liability is settled.

•  There is an ability to use or sell the software product;

• 

It can be demonstrated how the software product will 
generate probable future economic benefits;

•  Adequate technical, financial and other resources to 

complete the development and to use or sell the software 
product are available; and

•  The expenditure attributable to the software product during 

its development can be reliably measured.

Other development expenditures that do not meet these criteria 
are recognised as an expense as incurred.

Computer software development costs recognised as assets are 
amortised over their estimated useful lives.

Amortisation
Amortisation is charged to the income statement on a straight-
line basis over the estimated useful life of the asset. These are as 
follows:

A deferred tax asset is recognised only to the extent that it is 
probable that future taxable profits will be available against 
which the asset can be recognised.

Software development and licences

3 to 5 years

Rights to brands and customer lists

5 to 15 years

Property, plant and equipment
Owned assets
Items of property, plant and equipment are stated at historical 
cost less accumulated depreciation and impairment losses (see 
below). Cost includes the original purchased price of the asset 
and the costs attributable to bringing the asset to its working 
condition for intended use. 

Where parts of an item of property, plant and equipment have 
different useful lives, they are accounted for as separate items of 
property, plant and equipment.

Depreciation
Depreciation is charged to the income statement on a straight-
line basis over the estimated useful lives of each part of an item 
of property, plant and equipment to write down the cost to its 
estimated residual value. Land is not depreciated. The estimated 
useful lives are as follows:

Freehold buildings

50 years

Leasehold improvements over the remaining period of the lease

Refit improvements

Plant and machinery

7 years

4 years

Fixtures and fittings

3 to 5 years

The assets’ residual values and useful lives are reviewed, and 
adjusted if appropriate, at the end of each reporting period.

An asset’s carrying amount is written down immediately to its 
recoverable amount if the asset’s carrying amount is greater than 
its estimated recoverable amount.

Deferred income tax assets and liabilities are offset when there 
is a legally enforceable right to offset current tax assets against 
current tax liabilities and when they relate to income taxes levied 
by the same taxation authority on either the taxable entity or 
different taxable entities where there is an intention to settle the 
balances on a net basis.

Dividends
Dividends are recognised as a liability in the period in which 
they are approved such that the Company is obligated to pay 
the dividend. Interim dividends are recorded when paid.

Intangible assets
Intangible assets comprise software development, licences, 
rights to brands and customer lists and are stated at cost less 
accumulated amortisation and impairment (see below). Costs 
incurred in developing the Group’s own brands are expensed as 
incurred.

Separately acquired brands and customer lists are shown at 
historical cost. Software, brands and customer lists acquired 
in a business combination are recognised at fair value at the 
acquisition date. These assets are deemed to have a finite 
useful life and are carried at cost less accumulated amortisation. 
Amortisation is calculated using the straight-line method to 
allocate the cost over their estimated useful lives.

Acquired computer software licences are capitalised on the 
basis of the costs incurred to acquire and bring to use the 
specific software. These costs are amortised over their estimated 
useful lives.

Costs associated with maintaining computer software 
programmes are recognised as an expense as incurred. 
Development costs that are directly attributable to the design 
and testing of identifiable and unique software products 
controlled by the Group are recognised as intangible assets 
when the following criteria are met:

• 

It is technically feasible to complete the software product so 
that it will be available for use;

•  Management intends to complete the software product and 

use or sell it;

116

corporate.dunelm.com Stock code: DNLM                                           Derivative financial instruments
Derivative financial instruments used are forward foreign 
exchange contracts. These are measured at fair value. 
The fair values are determined by reference to the market 
prices available from the market on which the instruments 
involved are traded.

Certain derivative financial instruments are designated as 
hedges in line with the Group’s treasury policy. These are 
instruments that hedge exposure to variability in cash flows 
that is either attributable to a particular risk associated with 
a highly probable forecasted transaction.

For cash flow hedges the Company has adopted IFRS 9 for the 
first time in the current year which replaces IAS 39. The Group’s 
new accounting policy has been outlined on pages 118 to 119.

Any gains or losses arising from changes in fair value derivative 
financial instruments not designated as hedges are recognised 
in the income statement.

Offsetting financial instruments
Financial assets and liabilities are offset and the net amount 
reported in the balance sheet when there is a legally 
enforceable right to offset the recognised amounts and there is 
an intention to settle on a net basis or realise the asset and settle 
the liability simultaneously. The legally enforceable right must 
not be contingent on future events and must be enforceable 
in the normal course of business and in the event of default, 
insolvency or bankruptcy of the Company or the counterparty.

Trade and other receivables
Trade and other receivables are initially recognised at fair value 
and then carried at amortised cost using the effective interest 
method, net of impairment provisions.

Inventories
Inventories are stated at the lower of cost and net realisable 
value. Cost is derived using the average cost method and 
includes costs incurred in bringing the inventories to their 
present location and condition. Net realisable value is the 
estimated selling price less cost to sell in the ordinary course 
of business. Provisions are made for obsolete, slow-moving or 
discontinued stock and for stock losses.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances including 
credit card receipts and deposits. All cash equivalents have an 
original maturity of three months or less.

Trade and other payables
Trade and other payables are recognised initially at their fair 
value and subsequently measured at amortised cost using the 
effective interest method.

Bank borrowings and borrowing costs
Interest-bearing bank loans are initially recorded at their fair 
value and subsequently held at amortised cost. Transaction costs 
incurred are amortised over the term of the loan. 

Borrowings are classed as current liabilities unless the Group 
has an unconditional right to defer settlement of the liability for 
at least 12 months from the balance sheet date.

Impairment
The carrying amounts of the Group’s assets are reviewed 
annually at each balance sheet date to determine whether there 
is any indication of impairment. If any such indication exists, the 
asset’s recoverable amount is estimated.

The recoverable amount is the greater of fair value less costs 
of disposal, and value in use. In assessing value in use, the 
estimated future cash flows are discounted to their present 
value using a pre-tax discount rate that reflects current 
market assessments of the time-value of money and the risks 
specific to the asset. For an asset that does not generate 
largely independent cash inflows, the recoverable amount 
is determined for assets grouped at the lowest levels for 
which there are largely independent cash flows, i.e. the cash-
generating unit to which the asset belongs.

An impairment loss is recognised whenever the carrying amount 
of an asset or its cash-generating unit exceeds the recoverable 
amount. Impairment losses are recognised in the income 
statement.

Share capital
Where the Company purchases its own equity share capital 
(treasury shares), the consideration paid, including any directly 
attributable incremental costs, is deducted from equity 
attributable to the Company’s equity holders until the shares 
are cancelled or reissued. Where such shares are subsequently 
sold or reissued, any consideration received net of any directly 
attributable incremental transaction costs and the related 
income tax effects, is included in equity attributable to the 
Company’s equity holders. 

Provisions
A provision is recognised in the balance sheet when the Group 
has a current legal or constructive obligation as a result of a past 
event, it is probable that an outflow of economic benefits will 
be required to settle the obligation, and the amount has been 
reliably measured. A provision for onerous contracts, including 
property leases, is recognised when the expected benefit to 
be derived by the Group from a contract is lower than the 
unavoidable costs of meeting its obligations under the contract.

A dilapidations provision is recognised when there is an 
expectation of future obligations relating to the maintenance of 
leasehold properties arising from events such as lease renewals 
or terminations.

Operating leases
The Group leases certain property, plant and equipment and 
motor vehicles. Where a significant portion of the risks and 
rewards of ownership are retained by the lessor, these leases are 
classified as operating leases. 

Rentals payable under operating leases are charged to the 
income statement on a straight-line basis over the period of the 
lease. 

117

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Accounting Policies

For the 52 weeks ended 29 June 2019
continued

IFRS 15 ‘Revenue from contracts with customers’
The Group has adopted IFRS 15 ‘Revenue from contracts with customers’ for the first time in the current financial year. The standard 
applies a five-step approach to the timing of revenue recognition.

The Group’s revenues are mainly from individual products which are sold directly to customers via our stores or website. The 
standard establishes a principle-based approach for revenue recognition that we recognise revenue to reflect the transfer of control 
of goods and services, measured as the amount to which the Group expects to be entitled in exchange for those goods or services. 

The standard has been applied using the modified retrospective approach without adjusting prior periods. The Group has 
considered the following in assessing the impact of the new standard:

Principal versus agent consideration

(a) 
The Group has two types of products which are stocked and non-stocked products. Management has established that the Group 
acts as a principal for both types of products and thus should recognise revenue in the gross amount of consideration to which it 
expects to be entitled. The Group already recognised revenue on a gross basis including delivery charges, therefore the Group’s 
revenue recognition is unchanged in this regard.

(b)  Gift cards
The Group issues gift cards and credit notes to customers. IFRS 15 requires an entity to recognise gift cards and credit notes (non-
refundable prepayments) as a liability. However, customers may choose not to redeem their gift cards and credit notes, therefore not 
exercising all their contractual rights. Management has estimated the value of gift cards which it expects not to be redeemed based on 
prior history of gift card redemption and has recognised this amount in the financial statements at the date of transition. This adjustment 
does not have a material impact on the financial statements and therefore a reconciliation of the relevant values has not been provided.

Sales return provision

(c) 
The Group holds a sales return provision in the Consolidated Statement of Financial Position to provide for expected levels 
of returns. Under IFRS 15 the expected value of revenue relating to returns will continue to be recognised within sales provisions. 

However, the expected value of cost of sales relating to the returned items will be included within inventories instead of sales 
provision. This adjustment does not have a material impact on the financial statements and therefore a reconciliation of the relevant 
values has not been provided.

(d)  Disclosure of disaggregated revenue
IFRS 15 requires the disaggregation of revenue from contracts with customers into categories that depict how the nature, 
amount, timing and uncertainty of revenue and cash flows are affected by economic factors. Management has considered how 
information about the entity’s revenue has been presented for other purposes such as internal management accounts and investor 
presentations. For the purposes of these, revenue is disaggregated between stores and online (please refer to the Financial Review 
on page 20). However, for the purposes of the financial statements management has concluded that since customers access the 
Group’s products across multiple channels and often their journey involves more than one channel, disaggregation of revenue 
would not be appropriate.

IFRS 9 ‘Financial instruments’
The Group has adopted IFRS 9 ‘Financial Instruments’ for the first time in the current financial year. IFRS 9 replaces IAS 39 which 
relates to the recognition, classification, measurement and impairment of financial assets and liabilities and hedge accounting. 

Impact of adoption
The adoption of IFRS 9 had no material impact on the Group’s retained earnings at 1 July 2018 or the financial statements at 
29 June 2019.

Classification of financial assets
IFRS 9 contains two principal classification categories for financial assets: measured at amortised cost or measured at fair value (through 
profit or loss or through other comprehensive income). The classification of financial assets under IFRS 9 is generally based on the 
business model in which a financial asset is managed and its contractual cash flow characteristics. Under IFRS 9, investments in equity 
instruments that do not have a quoted price in an active market for an identical instrument are now measured at fair value rather than at 
cost.

On 1 July 2018 the Group reassessed the classification and measurement of financial assets of the business and has classified its 
financial instruments into the appropriate IFRS 9 categories.

Financial Assets

Classification (IAS 39)

Classification (IFRS 9)

Derivative financial instruments

Held for trading (Designated in hedge 
relationships)

Fair value through profit/loss (Designated in 
hedge relationships)

Trade and other receivables

Loans and receivables

Cash and cash equivalents

Loans and receivables

Amortised cost

Amortised cost

For assets measured at fair value, gains and losses will either be recorded in profit or loss or OCI. For investments in equity 
instruments that are not held for trading, this will depend on whether the Group has made an irrevocable election at the time of 
initial recognition to account for the equity investment at fair value through other comprehensive income (FVOCI). The Group  
reclassifies debt investments when and only when its business model for managing those assets changes. 

118

corporate.dunelm.com Stock code: DNLM                                           Recognition and derecognition
Regular way purchases and sales of financial assets are 
recognised on trade-date, the date on which the Group commits 
to purchase or sell the asset. Financial assets are derecognised 
when the rights to receive cash flows from the financial assets 
have expired or have been transferred and the Group has 
transferred substantially all the risks and rewards of ownership.

Measurement
At initial recognition, the Group measures a financial asset at 
its fair value plus, in the case of a financial asset not at fair value 
through profit or loss (FVPL), transaction costs that are directly 
attributable to the acquisition of the financial asset. Transaction 
costs of financial assets carried at FVPL are expensed in profit or 
loss.

Financial assets with embedded derivatives are considered in 
their entirety when determining whether their cash flows are 
solely payment of principal and interest.

Subsequent measurement of debt instruments depends on the 
Group’s business model for managing the asset and the cash 
flow characteristics of the asset. There are two measurement 
categories into which the Group classifies its debt instruments:

•  Amortised cost: Assets that are held for collection of 

contractual cash flows where those cash flows represent 
solely payments of principal and interest are measured at 
amortised cost. Interest income from these financial assets 
is included in finance income using the effective interest 
rate method. Any gain or loss arising on derecognition is 
recognised directly in profit or loss and presented in other 
gains/(losses) together with foreign exchange gains and 
losses.

•  FVPL: All other financial assets that do not meet the criteria 
for amortised cost are measured at FVPL, unless the Group 
has made an irrevocable election at the time of initial 
recognition to account for the equity investment at fair value 
through other comprehensive income (FVOCI). A gain or 
loss on a debt investment that is subsequently measured 
at FVPL is recognised in profit or loss in the period in which 
it arises.

Impairment
From 1 July 2018, the Group assesses on a forward-looking basis 
the expected credit losses associated with its debt instruments 
carried at amortised cost. The impairment methodology applied 
depends on whether there has been a significant increase in 
credit risk.

For trade receivables, the Group applies the simplified approach 
permitted by IFRS 9, which requires expected lifetime losses to 
be recognised from initial recognition of the receivables. See 
note 18 for further details.

Hedge accounting
IFRS 9 requires the Group to ensure that hedge accounting 
relationships are aligned with risk management objectives and 
strategy and to apply a forward-looking approach to assessing 
hedge effectiveness. 

The effective portion of changes in the fair value of derivatives 
that are designated and qualify as cash flow hedges is 
recognised in the cash flow hedge reserve within equity. The 
gain or loss relating to the ineffective portion is recognised 
immediately in profit or loss, within operating costs.

When option contracts are used to hedge forecast transactions, 
the Group designates only the intrinsic value of the options as 
the hedging instrument. Until 30 June 2018, the Group classified 
foreign currency options as held-for-trading derivatives and 
accounted for them at FVPL.

Gains or losses relating to the effective portion of the change 
in intrinsic value of the options and time value of options are 
recognised in the cash flow hedge reserve within equity.

When forward contracts are used to hedge forecast transactions, 
the Group designates the full change in fair value of the 
forward contract (including forward points) as the hedging 
instrument. The gains or losses relating to the effective portion 
of the change in fair value of the entire forward contract are 
recognised in the cash flow hedge reserve within equity.

Amounts accumulated in equity are reclassified in the periods 
when the hedged item affects profit or loss. Where the hedged 
item subsequently results in the recognition of a non-financial 
asset (such as inventory), both the deferred hedging gains and 
losses and the deferred time value of the option contracts or 
deferred forward points, if any, are included within the initial cost 
of the asset. The deferred amounts are ultimately recognised 
in profit or loss as the hedged item affects profit or loss (for 
example, through cost of sales).

When a hedging instrument expires, or is sold or terminated, 
or when a hedge no longer meets the criteria for hedge 
accounting, any cumulative deferred gain or loss and deferred 
costs of hedging in equity at that time remains in equity until the 
forecast transaction occurs, resulting in the recognition of a non-
financial asset such as inventory. When the forecast transaction 
is no longer expected to occur, the cumulative gain or loss and 
deferred costs of hedging that were reported in equity are 
immediately reclassified to profit or loss.

119

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Accounting Policies

For the 52 weeks ended 29 June 2019
continued

New standards and interpretations
IFRS 16, ‘Leases’, will be effective for annual periods beginning 
on or after 1 January 2019. 

The Group will adopt IFRS 16 for the first time in its financial 
statements for the period beginning on 30 June 2019. 

The standard will have a material impact on the financial 
statements of the Group due to the large number of property 
leases it holds as well as leases relating to machinery and 
vehicles.

The implementation of IFRS 16 has no impact on cash flows 
generated and will not impact management’s decisions. It does, 
however, have an impact on the assets, liabilities and income 
statement of the Group. The presentation of the Cash Flow 
Statement will also change, with an increase in net cash flows 
generated from operating activities being offset by an increase 
in net cash flows used in financing activities.

IFRS 16 will give rise to a lease liability and right-of-use asset 
upon transition. The lease liability will be equal to the value of 
the remaining lease payments, discounted at the incremental 
borrowing rate. The Group intends to apply the retrospective 
modified approach on transition and will not restate the 
comparative information. Under this approach, the right-of-use 
asset will equal the lease liability for all leases, adjusted by any 
lease prepayments and deferred income relating to landlord 
incentives at the date of transition (IFRS 16 para C8b(ii)). 
As a result, there will be no impact on retained earnings.

In adopting this approach, the Group intends to use the 
following practical expedients and options as offered by 
the standard:

Proforma Income Statement

•  Application of the standard only to leases previously 

identified under IAS 17

•  No recognition of leases where the lease term is less than 
12 months – the Group has chosen to apply this expedient 
to non-property leases only

•  No recognition of low value leases – the Group has chosen 
to apply this expedient to non-property leases where the 
total lease cost is under £5,000. This expedient has not 
however been applied to cars

•  Application of a single discount rate to all leases with similar 

characteristics

•  On transition, no recognition of initial direct costs incurred in 
entering the lease within the value of the right-of-use asset

The lease liability will be calculated by discounting the future 
lease payments. Lease payments shall be discounted using the 
incremental borrowing rate (IBR). This rate will be calculated 
based on the Revolving Credit Facility rate adjusted for a factor 
based on the lease term.

The first results that will be published on an IFRS 16 basis will 
be in FY20, where we expect IFRS 16 to reduce Group profit 
before tax by c.£3m. On transition, a lease liability of c.£330m 
will be recognised on the balance sheet. A right-of-use asset of 
c.£290m will also be recognised, being equal to the value of 
the lease liability less the value of accrued rent incentives at the 
transition date. As a result, there will be no impact on net assets.

In order to familiarise readers of the accounts with the likely 
impact of transitioning to IFRS 16 on the Group financial 
statements, we show a proforma unaudited reconciliation for 
FY19 for illustrative purposes.

2019 
52 weeks
£’m

Exclude rent
£’m
Estimated 

Include 
depreciation
£’m
Estimated 

Include 
financing 
cost
£’m
Estimated 

 1,100 

 546 

 (419)

 127 

 1 

 (2)

 126 

 – 

 – 

 51 

 51 

 – 

 – 

 51 

 – 

 – 

(47)

(47)

–

–

(47)

 – 

 – 

 – 

 – 

 – 

(7)

(7)

Post IFRS 16
£’m
Estimated 

 1,100 

 546 

 (415)

 131 

 1 

 (9)

 123 

Revenue

Gross profit

Operating costs

Operating profit

Financial income 

Financial expenses 

Profit before taxation

120

corporate.dunelm.com Stock code: DNLM                                            
Notes to the Consolidated 
Financial Statements

For the 52 weeks ended 29 June 2019

1 Segmental reporting
The Group has one reportable segment, in accordance with IFRS 8, ‘Operating Segments’, which is the retail of homewares in the UK. 

Customers access the Group’s offer across multiple channels and often their journey involves more than one channel. Therefore, 
internal reporting focuses on the Group as a whole and does not identify individual segments. 

The Chief Operating Decision-Maker is the Executive Board of Directors of Dunelm Group plc. Internal management reports are 
reviewed by them on a monthly basis. Performance of the segment is assessed based on a number of financial and non-financial KPIs 
as well as on profit before taxation. The list of our financial and non-financial KPIs can be found on page 14.

Management believe that these measures are the most relevant in evaluating the performance of the segment and for making 
resource allocation decisions. 

All material operations of the reportable segment are carried out in the UK. The Group’s revenue is driven by the consolidation of 
individual small value transactions and as a result, Group revenue is not reliant on a major customer or group of customers.

2 Acquisitions and disposals 
In the prior year, the trade and assets of Achica, a subsidiary undertaking, were sold to BrandAlley UK Limited, a London-based flash 
sales business for a total consideration of £0.6m. The transaction included the sale of trademarks and customer lists and resulted in 
an overall loss on disposal of £0.3m.

3 Exceptional items
In the prior year, we treated as exceptional those non-recurring items which relate to the acquisition, integration and/or disposal of 
the Worldstores businesses.

Exceptional operating costs

Retention and redundancy payments

Loss on disposal, asset write-offs, impairments and accelerated amortisation

Other integration costs

4 Operating costs before exceptional items

Selling and distribution costs

Administrative expenses

2019 
52 weeks
£’m

2018 
52 weeks
£’m

– 

– 

– 

– 

1.2 

5.8 

1.9

8.9 

2019 
52 weeks
£’m

2018 
52 weeks
£’m

350.2

68.5

418.7 

345.9 

53.0 

398.9 

For details on exceptional items please refer to note 3. The increase in administrative expenses is mainly due to higher colleague 
incentive costs, increased investment in technology and a £3.8m impairment charge against the Fogarty brand. 

5 Operating profit
Operating profit is stated after charging the following items:

Cost of inventories included in cost of sales

Amortisation of intangible assets

Depreciation of owned property, plant and equipment

Loss on disposal and impairment of property, plant and 
equipment and intangible assets

Operating lease rentals

2019 
52 weeks
£’m

2018 
52 weeks
£’m
Underlying

2018 
52 weeks
£’m
Exceptional 
items

2018 
52 weeks
£’m
Reported

548.3 

6.7 

26.0 

6.7 

51.6 

539.2 

7.3 

26.2 

1.4 

51.1 

–

1.1

–

2.9

–

539.2 

8.4 

26.2 

4.3 

51.1 

121

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

For the 52 weeks ended 29 June 2019

5 Operating profit continued
For details on exceptional items please refer to note 3.

The cost of inventories included in cost of sales includes the favourable impact of a net reduction in the provision for obsolete 
inventory of £1.4m (2018: £2.6m increase).

The analysis of the auditor’s remuneration is as follows:

Fees payable to the Company’s auditors for the audit of the Parent and consolidated annual financial 
statements

Fees payable to the Company’s auditors and their associates for other services to the Group

- audit of the Company’s subsidiaries pursuant to legislation

- other services (See Audit and Risk Committee Report on page 66 for further information)

6 Employee numbers and costs
The average monthly number of people employed by the Group (including Directors) was:

2019 
52 weeks
£’m

2018 
52 weeks
£’m

18

142 

20 

18

102

15

Selling

Distribution

Administration

2019 
52 weeks
Number 
 of heads

2019 
52 weeks
Full time 
equivalents

2018 
52 weeks
Number 
 of heads

2018 
52 weeks
Full time 
equivalents

8,262 

5,106 

8,353 

5,172 

736 

655 

719 

645 

706 

698 

689 

690 

9,653 

6,470 

9,757 

6,551 

The aggregate remuneration of all employees including Directors comprises:

Wages and salaries including termination benefits

Social security costs

Share based payment expense (note 23)

Pension costs - defined contribution plans

2019 
52 weeks
£’m

2018 
52 weeks
£’m

156.7 

10.3 

1.4 

3.2 

143.5 

10.0 

0.3

2.4 

171.6 

156.2 

Details of Directors’ remuneration, share options, long term incentive schemes and pension entitlements are disclosed in the 
Remuneration Report on pages 70 to 92.

122

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7 Financial income and expenses

Financial income

Interest on bank deposits

Net foreign exchange gains

Financial expenses

Interest on bank borrowings

Amortisation of issue costs of bank loans

Net foreign exchange losses

Net financial expense

8 Taxation

Current taxation

UK corporation tax charge for the period

Adjustments in respect of prior periods

Deferred taxation

Origination of temporary differences

Adjustments in respect of prior periods

Total tax expense

The tax charge is reconciled with the standard rate of UK corporation tax as follows:

Profit before taxation

UK corporation tax at standard rate of 19% (2018: 19%)

Factors affecting the charge in the period:

  Non-deductible expenses

  Profit on disposal of non-qualifying assets

  Adjustments in respect of prior periods

  Utilisation of previously unrecognised tax losses

Tax charge

2019 
52 weeks
£’m

2018 
52 weeks
£’m

0.3 

0.6 

0.9 

(1.6)

(0.3)

– 

(1.9)

(1.0)

– 

– 

– 

(1.9)

(0.3)

(0.5)

(2.7)

(2.7)

2019 
52 weeks
£’m

2018 
52 weeks
£’m

26.6 

(0.4)

26.2 

(1.1)

(0.5)

(1.6)

24.6 

19.8 

(0.3)

19.5 

(0.4)

0.7 

0.3 

19.8 

2019 
52 weeks
£’m

2018 
52 weeks
£’m

125.9 

23.9 

1.8 

(0.2)

(0.9)

– 

24.6 

93.1 

17.7 

1.4 

0.4 

0.4 

(0.1)

19.8 

The taxation charge for the period as a percentage of profit before tax is 19.5% (2018: 21.3%).

The UK Government substantively enacted reductions in future tax rates by 2% from 19% to 17% from 1 April 2020. The deferred tax 
asset is therefore measured at 17%.

123

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

For the 52 weeks ended 29 June 2019

9 Dividends
The dividends set out in the table below relate to the 1 pence Ordinary Shares:

Final for the period ended 1 July 2017

Interim for the period ended 30 June 2018

Final for the period ended 30 June 2018

Interim for the period ended 29 June 2019

- paid 19.5 pence

- paid 7.0 pence

- paid 19.5 pence

- paid 7.5 pence

2019 
52 weeks
£’m

82018 
52 weeks
£’m

– 

– 

39.4 

15.2 

54.6

39.3 

14.1 

– 

– 

53.4 

The Directors are proposing a final dividend of 20.5 pence per Ordinary Share for the period ended 29 June 2019 which equates 
to £41.4m. The dividend will be paid, subject to shareholder approval, on 22 November 2019 to shareholders on the register at the 
close of business on 1 November 2019. The Directors have declared a special dividend of 32.0 pence per Ordinary Share for the 
period ended 29 June 2019 which equates to £64.6m. The dividend will be paid on 11 October 2019 to shareholders on the register 
at close of business on 20 September 2019.

10 Earnings per Ordinary Share
Basic earnings per share is calculated by dividing the profit for the period attributable to equity holders of the Company by the 
weighted average number of Ordinary Shares in issue during the period, excluding Ordinary Shares purchased by the Company and 
held as treasury shares (note 22).

For diluted earnings per share, the weighted average number of Ordinary Shares in issue is adjusted to assume conversion of all 
dilutive potential Ordinary Shares. These represent share options granted to employees where the exercise price is less than the 
average market price of the Company’s Ordinary Shares during the period.

Weighted average numbers of shares:

Weighted average number of shares in issue during the period

Impact of share options

Number of shares for diluted earnings per share

Profit for the period

Profit for the period before exceptional costs

Earnings per Ordinary Share - basic

Earnings per Ordinary Share - basic before exceptional costs

Earnings per Ordinary Share - diluted

Earnings per Ordinary Share - diluted before exceptional costs

2019 
52 weeks
’000

2018 
52 weeks
’000

201,936 

201,801 

1,040 

936 

202,976 

202,737 

2019 
52 weeks
£’m

2018 
52 weeks
£’m

101.3 

101.3 

50.2p

50.2p

49.9p

49.9p

73.3 

81.0 

36.3p

40.1p

36.2p

40.0p

124

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11 Intangible assets

Cost

At 1 July 2017

Additions

Disposals

At 30 June 2018

Additions

Disposals

At 29 June 2019

Accumulated amortisation

At 1 July 2017

Charge for the financial period

Impairment

Disposals

At 30 June 2018

Charge for the financial period

Impairment

Disposals

At 29 June 2019

Net book value

At 1 July 2017

At 30 June 2018

At 29 June 2019

Software  
development  
and licences 
£’m

Rights to  
brands and 
customer lists
£’m

41.5 

13.2 

(10.6)

44.1 

12.5 

(6.8)

49.8 

20.0 

8.1 

0.5 

(9.0)

19.6 

6.4 

– 

(3.5)

22.5 

21.5 

24.5 

27.3 

11.6 

– 

(0.6)

11.0 

– 

– 

11.0 

5.6 

0.3 

1.2 

(0.2)

6.9 

0.3 

3.8 

– 

11.0 

6.0 

4.1 

– 

Total
£’m

53.1 

13.2 

(11.2)

55.1 

12.5 

(6.8)

60.8 

25.6 

8.4 

1.7 

(9.2)

26.5 

6.7 

3.8 

(3.5)

33.5 

27.5 

28.6 

27.3 

All amortisation is included within operating costs in the income statement.

Within software development and licences, £2.3m (2018: £3.9m) of additions relates to internally generated assets.

Within rights to brands and customer lists the impairment of £3.8m (2018: nil) relates to the Fogarty brand.

125

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

For the 52 weeks ended 29 June 2019

12 Property, plant and equipment

Cost

At 1 July 2017

Additions

Disposals

At 30 June 2018

Additions

Disposals

At 29 June 2019

Accumulated depreciation

At 1 July 2017

Charge for the financial period

Disposals

At 30 June 2018

Charge for the financial period

Disposals

At 29 June 2019

Net book value

At 1 July 2017

At 30 June 2018

At 29 June 2019

Land and 
buildings
£’m

Leasehold 
improvements
£’m

Refit 
improvements
£’m

Plant and 
machinery
£’m

Fixtures and 
fittings
£’m

96.3 

2.1 

– 

98.4 

– 

(6.3)

92.1 

12.8 

1.7 

– 

14.5 

1.7 

(2.0)

14.2 

83.5 

83.9 

77.9 

145.1 

10.4 

(1.8)

153.7 

5.9 

(0.7)

158.9 

62.3 

11.1 

(1.0)

72.4 

11.4 

(0.4)

83.4 

82.8 

81.3 

75.5 

4.3 

2.5 

– 

6.8 

0.6 

– 

7.4 

0.2 

0.9 

– 

1.1 

1.0 

– 

2.1 

4.1 

5.7 

5.3 

5.0 

0.3 

(0.1)

5.2 

0.6 

– 

5.8 

3.9 

0.4 

– 

4.3 

0.4 

– 

4.7 

1.1 

0.9 

1.1 

93.8 

15.5 

(2.3)

107.0 

5.9 

(0.9)

112.0 

70.1 

12.1 

(2.0)

80.2 

11.5 

(0.5)

91.2 

23.7 

26.8 

20.8 

Total
£’m

344.5 

30.8 

(4.2)

371.1 

13.0 

(7.9)

376.2 

149.3 

26.2 

(3.0)

172.5 

26.0 

(2.9)

195.6 

195.2 

198.6 

180.6 

All depreciation and impairment charges have been included within operating costs in the income statement.

13 Deferred tax assets/(liabilities)
Deferred tax is provided in full on temporary differences under the liability method using a taxation rate of 17% (2018: 17%).

Deferred taxation assets are attributable to the following:

Property, plant and equipment

Share based payments

Hedging

Deferred tax recoverable/(payable) 
after more than 12 months

Deferred tax recoverable/(payable) 
within 12 months

Assets

Liabilities

Net assets/(liabilities)

2019
£’m

1.6 

0.3 

– 

1.9 

2018
£’m

0.2 

– 

– 

0.2 

2019
£’m

– 

– 

(1.1)

(1.1)

2018
£’m

– 

(0.6)

(0.6)

(1.2)

2019
£’m

1.6 

0.3 

(1.1)

0.8 

2018
£’m

0.2 

(0.6)

(0.6)

(1.0)

Assets

Liabilities

Net assets/(liabilities)

2019
£’m

2018
£’m

2019
£’m

2018
£’m

2019
£’m

2018
£’m

1.1 

0.8 

1.9 

0.2 

– 

0.2 

– 

(1.1)

(1.1)

(0.6)

(0.6)

(1.2)

1.1 

(0.3)

0.8 

(0.4)

(0.6)

(1.0)

126

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13 Deferred tax assets/(liabilities) continued
The movement in the net deferred tax balance is as follows:

Property, plant and equipment

Share based payments

Hedging

Property, plant and equipment

Share based payments

Hedging

14 Inventories

Goods for resale

Goods for resale includes an NRV provision of £11.4m (2018: £12.8m).

15 Trade and other receivables

Trade receivables

Other receivables

Prepayments and accrued income

Balance at 
 1 July 
 2017
£’m

Recognised 
in income
£’m

Recognised 
in equity
£’m

Balance at 
 30 June 
 2018
£’m

0.4 

(0.2)

0.1 

0.3 

(0.2)

(0.1)

–

(0.3)

–

(0.3)

(0.7)

(1.0)

0.2 

(0.6)

(0.6)

(1.0)

Balance at 
 30 June 
 2018
£’m

Recognised 
in income
£’m

Recognised 
in equity
£’m

Balance at 
 29 June 
 2019
£’m

0.2 

(0.6)

(0.6)

(1.0)

1.4 

0.2 

– 

1.6 

– 

0.7 

(0.5)

0.2 

1.6 

0.3 

(1.1)

0.8 

2019
£’m

157.7 

2018
£’m

154.7 

2019
£’m

1.3 

5.6 

18.7 

25.6 

2018
£’m

0.3 

4.3 

19.3 

23.9 

All trade receivables are due within one year from the end of the reporting period. 

A total of £14.6m of prepayments and accrued income are property-related (2018: £14.7m).

No impairment was incurred on trade and other receivables during the year and the expected credit loss provision held at period 
end is nil (2018: nil). Materially, no amounts are overdue (2018: nil). 

16 Cash and cash equivalents

Cash at bank and in hand

2019
£’m

19.0 

2018
£’m

15.0 

The Group deposits funds only with institutions that have a credit rating of ‘A’ and above and the term is less than three months.

127

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

For the 52 weeks ended 29 June 2019

17 Trade and other payables

Current

Trade payables

Accruals and deferred income

Taxation and social security

Other payables

Total current trade and other payables

Non-current

Accruals and deferred income

Total non-current trade and other payables

Total trade and other payables

2019
£’m

2018
£’m

62.6 

56.0 

17.3 

0.4 

51.1 

36.6 

13.8 

0.3 

136.3 

101.8 

35.5 

35.5 

171.8 

38.3 

38.3 

140.1 

Current accruals and deferred income include lease incentives of £6.5m (2018: £5.6m), capital accruals of £3.2m (2018: £2.7m) and 
a returns provision of £2.2m (2018: £2.0m). Contract liabilities of £2.2m (2018: £2.8m) for gift cards and credit notes is included 
within accruals and deferred income.

The maturity analysis of non-current accruals and deferred income, all of which relate to lease incentives, is as follows: 

One to two years

Two to five years

After five years

18 Financial risk management
The Board of Directors has overall responsibility for the 
oversight of the Group’s risk management framework. A formal 
process for reviewing and managing risk in the business is in 
place. 

There are no changes to exposures to risk and how they arise 
and the Group objectives, policies and procedures for managing 
the risk and methods used to measure the risk from the previous 
period.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer 
or counterparty to a financial instrument fails to meet its 
contractual obligations and arises principally from the Group’s 
deposits with banks and financial institutions as well as foreign 
exchange hedging agreements with its banking counterparties. 
The Group only deals with creditworthy counterparties and uses 
publicly available financial information to rate its counterparties, 
and as such, credit risk is considered to be low.

Group policy is that surplus funds are placed on deposit with 
counterparties approved by the Board, with a minimum of ‘A’ 
credit rating. Credit limits with approved counterparties are 
limited to £25m for any individual party.

The Group’s maximum exposure to credit risk is represented 
by the carrying amount of financial assets. No collateral is held 
(2018: none). At the period end the maximum exposure is 
detailed in the table below: 

2019
£’m

6.1 

15.4 

14.0 

35.5 

2019
£’m

19.0 

6.9 

0.3 

5.1 

31.3 

1.0 

32.3 

2018
£’m

5.8 

15.6 

16.9 

38.3 

2018
£’m

15.0 

4.6 

0.2 

2.8 

22.6 

1.4 

24.0 

Current

Cash and cash equivalents

Trade and other receivables

Prepayments and accrued 
income (excluding prepayments)

Derivative financial instruments

Total current financial assets

Non-current

Derivative financial instruments

Total financial assets

Trade and other receivables include rebates due back from 
suppliers. The rebates are recovered through deductions from 
future payments to suppliers and therefore management is 
confident of the recoverability of these balances. 

The Group applies the IFRS 9 simplified approach to measuring 
expected credit losses which uses a lifetime expected loss 
allowance for all trade and other receivables and accrued 
income. To measure the expected credit losses, trade and other 
receivables and accrued income have been grouped based on 
shared credit risk characteristics and the days past due. There is 
limited exposure to ECLs due to the way the Group operates.

128

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
18 Financial risk management continued
The Group will write off, either partially or in full, the gross 
carrying amount of a financial asset when there is no realistic 
prospect of recovery. This is usually the case when it is 
determined that the debtor does not have the assets or sources 
of income that could generate sufficient cash flows to repay the 
amounts subject to the write-off. However, the Group may still 
choose to pursue enforcement in order to recover the amounts 
due.

On that basis, the loss allowance as at 30 June 2018 and 29 June 
2019 was determined to be nil for trade and other receivables, 
accrued income and cash and cash equivalents.

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet 
its financial obligations as they fall due. The Group’s approach 
to managing liquidity risk is to ensure, as far as possible, that 
it will always have sufficient liquidity to meet its liabilities when 
due, under both normal and extreme circumstances. The 
Group manages this risk by continuously monitoring cash flow 
forecasts. Further details of the Group’s available facilities can be 
found in note 19.

All cash flows on financial liabilities for 2019 and 2018 are 
contractually due within one year.

Total borrowings of £45m (2018: £140m) reflect the level of 
facility drawdown at the period end on the Group’s Revolving 
Credit Facilities.

Interest rate risk

The Group’s bank borrowings incur variable interest rate 
charges. The Group’s policy aims to manage the interest cost of 
the Group within the constraints of its financial covenants. The 
Group will continue to monitor movements in the interest rate 
swap market. 

At the period end, if Libor interest rates had been 10 basis 
points higher with all other variables held constant, post-tax 
profit would have been £0.2m lower (2018: £0.1m lower) as a 
result of higher interest expense on floating rate borrowings.

Foreign currency risk
All of the Company’s revenues are in sterling. The majority 
of purchases are also in pounds sterling, but some goods 
purchased direct from overseas suppliers are paid for in US 
dollars, accounting for just over 20% of stock purchases in the 
period ended 29 June 2019.

The Company uses various means to cover its exposure to US 
dollars: holding US dollar cash balances and taking out forward 
foreign exchange contracts for the purchase of US dollars.

All the Company’s foreign exchange transactions are designed 
to satisfy US dollar denominated liabilities. The maximum level 
of hedging coverage which will be undertaken is 100% of 
anticipated expenditure on a three month horizon, stepping 
down to 75% on a four to 12 month horizon and 50% on a 13 to 
18 month horizon. Coverage beyond 18 months is minimal.

Cash flow hedges are in place to manage foreign exchange rate 
risk arising from forecast purchases denominated in US dollars. 
At the balance sheet date, the fair value of US dollar foreign 
exchange forward contracts held in cash flow hedges was £6.1m 
asset (2018: £3.5m asset) which relates to a commitment to 
purchase $190.5m (2018: $164.0m) for a fixed sterling amount. 
A fair value gain of £6.6m (2018: £1.6m) was recognised in other 
comprehensive income and no ineffectiveness (2018: nil) was 
noted on cash flow hedges during the period. In the period, a 
gain of £3.9m (2018: £2.6m loss) was recycled from the cash 
flow hedge reserve to inventory to offset foreign exchange 
movements on purchases. The remaining hedge reserve 
balance will be recycled to the income statement to offset future 
purchases occurring after the balance sheet date, the majority of 
which expire in the next 12 months.

The outstanding US dollar liabilities at the period end were 
$1.1m (2018: $0.3m).

In the event of a significant adverse movement in the US dollar 
exchange rate, the Company could seek to minimise the 
impact on profitability by changing the selling price of goods, 
renegotiating terms with suppliers or sourcing from alternative 
markets.

At the period end if GBP had strengthened by 10% against 
USD with all other variables held constant, post-tax profit would 
have been £0.1m higher (2018: £0.4m higher) as a result of 
foreign exchange gains on translation of USD denominated 
trade payables compensated by foreign exchange losses 
on translation of USD cash and cash equivalents. Other 
components of equity would have been £13.6m lower (2018: 
£9.0m lower) as a result of a decrease in fair value of derivatives 
designated as cash flow hedges.

Conversely, if GBP had weakened by 10% against USD with 
all other variables held constant, post-tax profit for the year 
would have been £0.3m lower (2018: £0.5m lower) and other 
components of equity would have been £16.7m higher (2018: 
£11.0m higher).

The US dollar period end exchange rate applied in the above 
analysis is 1.2690 (2018: 1.3152).

Capital management
The Company considers equity plus debt as the capital. 
There are no externally imposed capital requirements on the 
Company.

The Board’s objective with respect to capital management is 
to ensure the Group continues as a going concern in order to 
optimise returns to shareholders. The Board’s policy is to retain 
a strong capital base so as to maintain investor, creditor and 
market confidence and to sustain future development. The 
Board regularly monitors the level of capital in the Group to 
ensure that this can be achieved.

From time to time the Group purchases its own shares on the 
market. The shares are intended to be used for issuing shares 
under the Group’s share option programmes. The Board has 
authorised a share purchase programme designed to ensure 
that all options expected to vest under share option schemes 
can be fulfilled out of treasury shares.

129

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Notes to the Consolidated  
Financial Statements continued

For the 52 weeks ended 29 June 2019

18 Financial risk management continued

During the prior period, the Group amended and extended its syndicated Revolving Credit Facility (RCF). The RCF was increased 
to £165m and extended until 2023. The optional accordion facility of £75m remains in place. The terms of the RCF are unchanged 
and are consistent with normal practice and include covenants in respect of leverage (net debt to be no greater than 2.5× EBITDA 
before exceptional items) and fixed charge cover (EBITDA before exceptional items to be no less than 1.75× fixed charges), both of 
which were met comfortably as at 29 June 2019. In addition, the Group maintains £20m of uncommitted overdraft facilities with two 
syndicate partner banks.

The gearing ratio and banking covenants were as follows:

Total borrowings (note 19)

Less: unamortised debt issue costs (note 19)

Less: cash and cash equivalents (note 16)

Net debt

Total equity

Total capital

Gearing ratio

Operating profit

Add: Depreciation and amortisation (note 5)

Add: Loss on disposal and impairment of non-current assets before exceptional items (note 5)

EBITDA before exceptional items

Net debt: EBITDA before exceptional items ratio

EBITDA before exceptional items

Rent

EBITDAR before exceptional items

Net interest (note 7)

Rent

Fixed charges

Fixed charge cover

2019
£’m

45.0 

(0.7)

(19.0)

25.3 

185.8 

211.1 

12%

126.9 

32.7 

6.7 

166.3 

 0.15 

166.3 

48.0 

214.3 

1.0 

48.0 

49.0 

4.4 

2018
£’m

140.0 

(1.0)

(15.0)

124.0 

134.7 

258.7 

48%

104.7 

33.5 

1.4 

139.6 

 0.89 

139.6 

47.4 

187.0 

2.7 

47.4 

50.1 

 3.7 

130

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
18 Financial risk management continued

Derivatives: Hedge ineffectiveness
Hedge effectiveness is determined at the inception of the hedge 
relationship, and through periodic prospective effectiveness 
assessments to ensure that an economic relationship exists 
between the hedged item and hedging instrument.

For hedges of foreign currency purchases, the Group enters 
into hedge relationships where the critical terms of the hedging 
instrument match exactly with the terms of the hedged item. 
The Group therefore performs a qualitative assessment of 
effectiveness. If changes in circumstances affect the terms of the 
hedged item such that the critical terms no longer match exactly 
with the critical terms of the hedging instrument, the Group uses 
the hypothetical derivative method to assess effectiveness.

In hedges of foreign currency purchases, ineffectiveness may 
arise if the timing of the forecast transaction changes from what 
was originally estimated, or if there are changes in the credit risk 
of the Group or the derivative counterparty.

Market risk
The Group uses a combination of foreign currency options 
and foreign currency forwards to hedge its exposure to foreign 
currency risk. Under the Group’s policy the critical terms of the 
forwards and options must align with the hedged items.

The Group only designates the spot component of foreign 
currency forwards in hedge relationships. The spot component 
is determined with reference to relevant spot market exchange 
rates. The differential between the contracted forward rate and 
the spot market exchange rate is defined as the forward points. 
It is discounted, where material.

The intrinsic value of foreign currency options is determined 
with reference to the relevant spot market exchange rate. 
The differential between the contracted strike rate and the 
discounted spot market exchange rate is defined as the time 
value. It is discounted, where material.

The changes in the forward element of the foreign currency 
forwards and the time value of the options that relate to hedged 
items are deferred in the costs of hedging reserve.

Effects of hedge accounting on the financial position and 
performance

Foreign currency forwards

Carrying amount of asset

Notional amount

Maturity date 

Hedge ratio

Change in value of hedged 
item used to determine 
hedge effectiveness

Change in the value of 
hedging instruments

Weighted average hedged 
rate for the year (including 
forward points)

2019
£’m

6.1 

142.3 

2018
£’m

3.4 

119.7 

July 2019 - 
June 2021

July 2018 - 
June 2020

1:1

1:1

£(6.6)m

£(1.6)m

£6.6m

£1.6m

US$ 0.7459:£1 US$ 0.7298:£1

Fair values
The fair value of the Group’s financial assets and liabilities are 
equal to their carrying value. The fair value of foreign currency 
contracts are amounts required by the counterparties to cancel 
the contracts at the end of the period.

Fair value hierarchy
Financial instruments carried at fair value are required to be 
measured by reference to the following levels:

• 

• 

Level 1: quoted prices in active markets for identical assets 
or liabilities;

Level 2: inputs other than quoted prices included within 
Level 1 that are observable for the asset or liability, either 
directly (i.e. as prices) or indirectly (i.e. derived from prices); 
and 

• 

Level 3: inputs for the asset or liability that are not based on 
observable market data (unobservable inputs).

All derivative financial instruments carried at fair value have 
been measured by a Level 2 valuation method, based on 
observable market data. 

131

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
Notes to the Consolidated  
Financial Statements continued

For the 52 weeks ended 29 June 2019

18 Financial risk management continued

Financial assets/(liabilities)
The carrying value of all financial assets and financial liabilities was materially equal to their fair value.

Other 
financial 
liabilities at 
amortised 
costs
£’m

Derivatives 
used for 
hedging
£’m

Loans and 
receivables
£’m

15.0 

4.6 

0.2 

– 

19.8 

– 

– 

– 

– 

– 

19.8 

– 

– 

– 

– 

– 

(51.4)

(26.2)

(139.0)

– 

(216.6)

(216.6)

– 

– 

– 

4.2 

4.2 

– 

– 

– 

(0.7)

(0.7)

3.5 

Financial 
assets at 
amortised 
cost
£’m

Financial 
liabilities at 
amortised 
cost
£’m

Derivatives 
used for 
hedging
£’m

19.0 

6.9 

0.3 

– 

26.2 

– 

– 

– 

– 

26.2 

– 

– 

– 

– 

– 

(63.0)

(42.3)

(44.3)

(149.6)

(149.6)

– 

– 

– 

6.1 

6.1 

– 

– 

– 

– 

6.1 

2019
£’m

14.1 

4.5 

0.4 

19.0 

Total
£’m

15.0 

4.6 

0.2 

4.2 

24.0 

(51.4)

(26.2)

(139.0)

(0.7)

(217.3)

(193.3)

Total
£’m

19.0 

6.9 

0.3 

6.1 

32.3 

(63.0)

(42.3)

(44.3)

(149.6)

(117.3)

2018
£’m

8.8 

5.9 

0.3 

15.0 

At 30 June 2018

Cash and cash equivalents

Trade and other receivables

Prepayments and accrued income (excluding prepayments)

Derivative financial instruments

Total financial assets

Trade and other payables

Accruals and deferred income (excluding deferred income)

Bank borrowings

Derivative financial instruments

Total financial liabilities

Net financial assets/(liabilities)

At 29 June 2019

Cash and cash equivalents

Trade and other receivables

Prepayments and accrued income (excluding prepayments)

Derivative financial instruments

Total financial assets

Trade and other payables

Accruals and deferred income (excluding deferred income)

Bank borrowings

Total financial liabilities

Net financial assets/(liabilities)

The currency profile of the Group’s cash and cash equivalents is as follows:

Sterling

US dollar

Euro

132

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19 Bank loans

Total borrowings

Less: unamortised debt issue costs

2019
£’m

45.0 

(0.7)

44.3 

2018
£’m

140.0 

(1.0)

139.0 

Borrowings relate to the Group’s syndicated Revolving Credit Facility (RCF), as described in note 18. The carrying amount of bank 
borrowings is equal to fair value. The Group also has an accordion option with a maximum facility of £75m, as well as an overdraft 
facility of £20m.

The below analysis shows the reconciliation of net debt:

Net debt at 30 June 2018 and 1 July 2017 

Net increase/(decrease) in cash and cash equivalents (excluding foreign exchange revaluations)

Effect of foreign exchange 

Repayments of Revolving Credit Facility 

Drawdowns on Revolving Credit Facility 

Loan transaction costs 

Change in net debt resulting from cash flows 

Amortisation of debt issue costs 

Movement in net debt 

Net debt represented by: 

Cash and cash equivalents (note 16) 

Non-current borrowings (note 19) 

Net debt including unamortised debt issue costs 

Unamortised debt issue costs 

Net debt at 29 June 2019 and 30 June 2018 

2019
£’m

2018
£’m

(124.0)

(122.1)

3.4 

0.6 

120.0 

(25.0)

– 

99.0 

(0.3)

98.7 

19.0 

(45.0)

(26.0)

0.7 

(25.3)

(1.9)

(0.5)

10.0 

(10.0)

0.8 

(1.6)

(0.3)

(1.9)

15.0 

(140.0)

(125.0)

1.0 

(124.0)

133

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

For the 52 weeks ended 29 June 2019

20 Provisions

Balance at 
 30 June 2018
£’m

Utilised in the 
period
£’m

Created in the 
period
£’m

Released in 
the period
£’m

Balance at 
 29 June 2019
£’m

Property-related

(1.7)

0.6 

(1.1)

0.5 

(1.7)

Property-related provisions consist of costs associated with vacant property and dilapidations. Dilapidations are based on the 
Directors’ best estimate of the Group’s future liabilities.

21 Issued share capital

In issue at the start of the period

In issue at the end of the period

Ordinary Shares of 1p each:

Authorised

Allotted, called up and fully paid

2019
Number of 
Ordinary 
Shares of 1p 
each

2018
Number of 
Ordinary 
Shares of 1p 
each

202,833,931  202,833,931 

202,833,931  202,833,931 

2019
Number of 
shares

2019
£’m

2018
Number of 
shares

500,000,000

202,833,931

5.0

2.0

500,000,000

202,833,931

2018
£’m

5.0

2.0

2018
£’m

10.3 

(2.1)

8.2 

Proceeds received in relation to shares issued during the period were £nil (2018: £nil).

22 Treasury shares

Outstanding at the beginning of the period

Reissued during the period in respect of share option schemes

Outstanding at the end of the period

2019
Number of 
shares

914,635

(46,993)

867,642 

2019
£’m

8.2 

(0.4)

7.8 

2018
Number of 
shares

1,150,642

(236,007)

914,635 

The Group acquired no shares through purchases on the London Stock Exchange during the period (2018: nil). 

The Group reissued 46,993 (2018: 236,007) treasury shares during the period for a total value of £0.4m (2018: £2.1m). 

Proceeds from the issue of treasury shares included in the Consolidated Statement of Cash Flows and Consolidated Statement of 
Changes in Equity of £0.2m (2018: £1.3m) is the amount employees contributed.

The Group has the right to reissue the remaining treasury shares at a later date.

134

corporate.dunelm.com Stock code: DNLM                                             
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
23 Share based payments
The total expense recognised in the Consolidated Income Statement and Consolidated Statement of Changes in Equity arising from 
share based payments is as follows: 

Sharesave

LTIP

2019 
52 weeks
£’m

2018 
52 weeks
£’m

0.3 

1.1 

1.4 

0.1 

0.2 

0.3 

The charge for the Dunelm Group Share Option Plan (GSOP) and Restricted Stock Award schemes are below the rounding ceiling. 

As at 29 June 2019, the Group operated four share award plans:

a.  Dunelm Group Share Option Plan (GSOP)

These options are granted to particular individuals and are dependent on the level of growth in the Group’s EPS relative to RPI as 
well as continuing employment with the Group.

b.  Dunelm Group Savings Related Share Option Plan (Sharesave)

These options are open to all staff with eligible length of service. Grants are made under the scheme annually. Options may be 
exercised under the scheme within six months of the completion of each three-year savings contract. There is provision for early 
exercise in certain circumstances such as death, disability, redundancy and retirement.

c.  Long Term Incentive Plan (LTIP)

These options are granted to particular individuals and are dependent on the level of growth in Group EPS relative to RPI, as well as 
continuing employment.

d.  Restricted Stock Award

These options are granted to particular individuals and are dependent on continuing employment and fulfilment of a performance 
condition.

As the numbers of share options granted or outstanding and the related charge to the Group income statement are not significant, 
no further disclosures are included in these financial statements.

24 Commitments
As at 29 June 2019, the Group had entered into capital contracts for new stores and refits amounting to £5.5m (2018: £5.7m) and 
£2.3m (2018: £1.9m) for intangible assets. 

The future minimum lease payments under non-cancellable operating leases were as follows:

Within one year

In the second to fifth year 
inclusive

After five years

2019
Motor 
vehicles
£’m

2019
Land and 
buildings
£’m

2019
Plant and 
machinery
£’m

1.1 

1.7 

– 

2.8 

52.0 

173.9 

134.4 

360.3 

2.4 

2.7 

1.0 

6.1 

2019
Total
£’m

55.5 

178.3 

135.4 

369.2 

2018
Motor 
vehicles
£’m

2018
Land and 
buildings
£’m

2018
Plant and 
machinery
£’m

0.9 

1.1 

– 

2.0 

52.9 

178.3 

159.1 

390.3 

2.4 

4.9 

0.4 

7.7 

2018
Total
£’m

56.2 

184.3 

159.5 

400.0 

As at 29 June 2019 the Group has 167 (2018: 167) operating leases in respect of properties. These leases run for periods of up to 20 
years, with an option to renew leases on expiry. Lease payments are typically reviewed every five years.

The Group also leases a number of vehicles and items of computer hardware under operating leases. These vary in length.

135

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019  
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

For the 52 weeks ended 29 June 2019

25 Contingent liabilities
The Group had no contingent liabilities at the period end date (2018: none).

26 Related parties
Identity of related parties
The Group has related party relationships with its subsidiaries and with its Directors. Transactions between the Company and its 
subsidiaries, which are related parties, have been eliminated on consolidation for the Group. A list of subsidiaries can be found in 
note 4 to the Parent Company financial statements.

Key management personnel
The key management personnel of the Group comprise members of the Board of Directors, the Executive Board and David Stead, 
the Group’s interim Chief Financial Officer until 28 November 2018.

Directors of the Company and their close relatives control 51.5% (2018: 51.5%) of the voting shares of the Company.

Disclosures relating to remuneration of Directors are set out in the Remuneration Report on pages 70 to 92. The remuneration of the 
key management personnel, excluding David Stead, is set out below:

Short term employee benefits

Post-employment benefits

Share based payments

David Stead’s remuneration is set out below:

Short term employee benefits

Post-employment benefits

2019 
52 weeks
£’m

2018 
52 weeks
£’m

2.5 

0.2 

0.9 

3.6 

5.7 

0.3 

0.1 

6.1 

2019 
52 weeks
£’000

2018 
52 weeks
£’000

49.5 

5.8 

55.3 

48.9 

3.1 

52.0 

From time to time Directors of the Group, or their related entities, may purchase goods from the Group. These purchases are on the 
same terms and conditions as those entered into by other Group employees and values involved are trivial.

27 Ultimate controlling party
The Directors consider that the Adderley family is the ultimate controlling party of Dunelm Group plc by virtue of their combined 
shareholding.

28 Subsequent events
There are no reportable subsequent events for Dunelm Group plc. 

136

corporate.dunelm.com Stock code: DNLM                                             
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Parent Company Statement  
of Financial Position

As at 29 June 2019

Non–current assets

Investment in subsidiaries

Deferred tax assets

Total non-current assets

Current assets

Trade and other receivables

Total current assets

Total assets

Current liabilities

Trade and other payables

Total current liabilities

Total liabilities

Net assets

Equity

Issued share capital

Share premium account

Non-distributable reserves

Capital redemption reserve

Retained earnings

Total equity attributable to equity holders of the Parent

The Company made a profit after tax of £102.6m (2018: £43.1m).

29 June
2019
£’m

30 June
2018
£’m

Note

4

5

6

7

11

53.6 

0.2 

53.8 

317.9 

317.9 

371.7 

(87.9)

(87.9)

(87.9)

283.8 

2.0 

1.6 

8.4 

43.2 

228.6 

283.8 

52.5 

0.1 

52.6 

181.6 

181.6 

234.2 

– 

– 

– 

234.2 

2.0 

1.6 

7.3 

43.2 

180.1 

234.2 

The financial statements on pages 137 to 144 were approved by the Board of Directors on 4 September 2019 and were signed on 
its behalf by:

Laura Carr 
Director

Company number 04708277

Parent Company Statement  
of Cash Flows

For the 52 weeks ended 29 June 2019

There were no cash movements during the period for the Company as any cash transactions were executed by other members 
of the Dunelm Group plc Group on behalf of the Company. As a result, no statement of cash flows has been presented in these 
financial statements.

137

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Parent Company Statement  
of Changes in Equity

For the 52 weeks ended 29 June 2019

Issued 
share 
capital
£’m

Share 
premium 
account
£’m

Non-
distributable 
reserves
£’m

Capital 
redemption 
reserve
£’m

Retained 
earnings
£’m

  Note 

2.0 

1.6 

7.0 

43.2 

189.1 

As at 1 June 2017

Profit for the period

Total comprehensive income  
for the period

Issue of treasury shares

Share based payments

Dividends

Total transactions with owners,  
recorded directly in equity

As at 30 June 2018

Profit for the period

Total comprehensive income  
for the period

Proceeds from issue of treasury shares

Share based payments

Dividends 

Total transactions with owners, recorded 
directly in equity

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

2.0 

1.6 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

12

3

13

3

Total equity 
attributable 
to equity 
holders of 
the Parent
£’m

242.9 

43.1 

43.1 

43.1 

43.1 

1.3 

– 

1.3 

0.3 

(53.4)

(53.4)

(52.1)

180.1 

102.6 

(51.8)

234.2 

102.6 

102.6 

102.6 

0.2 

0.3 

0.2 

1.4 

(54.6)

(54.6)

– 

– 

– 

0.3 

– 

0.3

7.3 

– 

– 

– 

1.1 

– 

1.1

8.4 

– 

– 

– 

– 

– 

– 

43.2 

– 

– 

– 

– 

– 

– 

As at 29 June 2019

2.0 

1.6 

(54.1)

43.2 

228.6 

(53.0)

283.8 

The non-distributable reserves’ purpose is to reflect movements in share based payments in respect of awards given by the Parent 
Company to employees of subsidiaries. 

138

corporate.dunelm.com Stock code: DNLM                                             
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Parent Company Accounting Policies

For the 52 weeks ended 29 June 2019

General information
Dunelm Group plc is incorporated and domiciled in the UK. 
Dunelm Group plc is a listed public company, limited by 
shares and the Company registration number is 04708277. 
The registered office is Watermead Business Park, Syston, 
Leicestershire, England, LE7 1AD. 

Basis of preparation
The Company financial statements have been prepared and 
approved by the Directors in accordance with International 
Financial Reporting Standards as adopted by the EU (‘Adopted 
IFRSs’) and as applied in accordance with the provisions of the 
Companies Act 2006. 

The financial statements of the Company are prepared under the 
historical cost convention, in accordance with the Companies 
Act 2006, applicable accounting standards and specifically in 
accordance with the accounting policies set out below.

Going concern
After making enquiries, the Directors have a reasonable 
expectation that the Company has adequate resources to 
continue in operational existence for the foreseeable future. 
Accordingly, they continue to adopt the going concern basis in 
preparing the financial statements.

Share based payments
The Company operates one equity-settled, share based 
compensation plan, under which the entity receives services 
from employees as consideration for equity instruments 
(options) of the Company. The fair value of the employee 
services received in exchange for the grant of the options is 
recognised as an expense. The total amount to be expensed is 
determined by reference to the fair value of the options granted:

• 

Including any market performance conditions (for example, 
an entity’s share price);

•  Excluding the impact of any service and non-market 

performance vesting conditions (for example, profitability, 
sales growth targets and remaining an employee of the 
entity over a specified time period); and

• 

Including the impact of any non-vesting conditions (for 
example, the requirement for employees to save). 

At the end of each reporting period, the Group revises its 
estimates of the number of options that are expected to vest 
based on the non-market vesting conditions. It recognises 
the impact of the revision to original estimates, if any, in the 
income statement, with a corresponding adjustment to equity.

When the options are exercised, the Company either issues 
new shares, or uses treasury shares purchased for this purpose. 
For issued new shares, the proceeds received net of any directly 
attributable transaction costs are credited to share capital 
(nominal value) and share premium.

The social security contributions payable in connection with 
the grant of the share options is considered an integral part of 
the grant itself, and the charge will be treated as a cash-settled 
transaction.

Taxation
Tax on the profit or loss for the period comprises current and 
deferred tax. Tax is recognised in the income statement except 
to the extent that it relates to items recognised directly in equity, 
in which case it is recognised in equity.

Current tax represents the expected tax payable on the taxable 
income for the period, using tax rates enacted or substantively 
enacted at the balance sheet date, together with any adjustment 
to tax payable in respect of previous periods.

Deferred tax is provided using the balance sheet liability 
method, providing for temporary differences between the 
carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes. Deferred 
tax is determined using tax rates (and laws) that have been 
enacted or substantively enacted at the balance sheet date and 
are expected to apply when the related deferred tax asset is 
realised or the deferred tax liability is settled.

A deferred tax asset is recognised only to the extent that it is 
probable that future taxable profits will be available against 
which the asset can be recognised.

Deferred income tax assets and liabilities are offset when there 
is a legally enforceable right to offset current tax assets against 
current tax liabilities and when they relate to income taxes levied 
by the same taxation authority on either the taxable entity or 
different taxable entities where there is an intention to settle the 
balances on a net basis.

Non-market performance and service conditions are included 
in assumptions about the number of options that are expected 
to vest. The total expense is recognised over the vesting period, 
which is the period over which all of the specified vesting 
conditions are to be satisfied.

Dividends
Dividends are recognised as a liability in the period in which 
they are approved such that the Company is obligated to pay 
the dividend.

In addition, in some circumstances employees may provide 
services in advance of the grant date and therefore the grant 
date fair value is estimated for the purposes of recognising the 
expense during the period between service commencement 
period and grant date.

139

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Parent Company Accounting Policies

For the 52 weeks ended 29 June 2019

Financial assets
Loans and receivables
Loans and receivables are non-derivative financial assets with 
fixed or determinable payments that are not quoted in an active 
market. They are included in current assets, except for maturities 
greater than 12 months after the end of the reporting period 
where they are classified as non-current assets. The Group’s 
loans and receivables comprise trade and other receivables 
(note 6).

Trade and other receivables
Trade and other receivables are initially recognised at fair value 
and then carried at amortised cost, net of impairment provisions. 

Share capital
Where the Company purchases its own equity share capital 
(treasury shares) the consideration paid, including any directly 
attributable incremental costs, is deducted from equity 
attributable to the Company’s equity holders until the shares 
are cancelled or reissued. Where such shares are subsequently 
sold or reissued, any consideration received net of any directly 
attributable incremental transaction costs and the related 
income tax effects, is included in equity attributable to the 
Company’s equity holders.

Investments
Investments in subsidiary undertakings are stated at the adjusted 
cost of the investment. IFRS 2 requires the Parent Company to 
recognise an increase in the cost of its investment in a subsidiary 
which has issued share options in the Parent Company’s shares 
to its employees.

IFRS 15 ‘Revenue from contracts  
with customers’
The Company has adopted IFRS 15 ‘Revenue from contracts 
with customers’ for the first time in the current financial year. 
This standard does not have a material impact on the financial 
statements of the Company.

IFRS 9 ‘Financial instruments’
The Company has adopted IFRS 9 ‘Financial instruments’ for 
the first time in the current financial year. This standard does 
not have a material impact on the financial statements of the 
Company.

New standards and interpretations
IFRS 16 ‘Leases’, will be effective from the period beginning 
30 June 2019 onwards. This is not expected to have a material 
impact on the Company Statement of Financial Position and 
Income Statement.

140

corporate.dunelm.com Stock code: DNLM                                           Notes to the Parent Company  
Financial Statements

For the 52 weeks ended 29 June 2019

1 Income statement
The Company made a profit after tax of £102.6m (2018: £43.1m). The Directors have taken advantage of the exemption available 
under section 408 of the Companies Act 2006 and have not presented an income statement for the Company alone.

The Company is not required to give details of the fees paid to its auditor in accordance with the Companies (Disclosure of Auditors’ 
Remuneration) Regulations 2005.

2 Employee costs
The Company has no employees other than the three Executive Directors and the Non-Executive Directors. Full details of the 
Directors’ remuneration and interests are set out in the Remuneration Report on pages 70 to 92. Share based payments details are 
given in note 13 on page 144.

The Parent Company does not receive any recharge in respect of Directors’ remuneration.

3 Dividends and special distributions to shareholders
The dividends set out in the table below relate to the 1 pence Ordinary Shares: 

Final for the period ended 1 July 2017

Interim for the period ended 30 June 2018

Final for the period ended 30 June 2018

Interim for the period ended 29 June 2019

– paid 19.5 pence

– paid 7.0 pence

– paid 19.5 pence

– paid 7.5 pence

2019 
52 weeks
£’m

2018 
52 weeks
£’m

– 

– 

39.4 

15.2 

54.6

39.3 

14.1 

– 

– 

53.4 

The Directors are proposing a final dividend of 20.5 pence per Ordinary Share for the period ended 29 June 2019 which equates 
to £41.4m. The dividend will be paid, subject to shareholder approval, on 22 November 2019 to shareholders on the register at the 
close of business on 1 November 2019. The Directors have declared a special dividend of 32.0 pence per Ordinary Share for the 
period ended 29 June 2019 which equates to £64.6m. The dividend will be paid on 11 October 2019 to shareholders on the register 
at close of business on 20 September 2019.

4 Investments
Shares in subsidiary undertakings:

As at 1 July 2017

Share based payments

As at 30 June 2018

Share based payments

As at 29 June 2019

£’m

52.2 

0.3 

52.5 

1.1 

53.6 

The following were subsidiaries as at 29 June 2019 and 30 June 2018:

Subsidiary

Dunelm Limited

Dunelm (Soft Furnishings) Limited*

Dunelm Estates Limited*

Zoncolan Limited*

Fogarty Holdings Limited*

Globe Online Limited*

Achica Brand Management Limited (Registered in Cyprus)*

* Share capital held by subsidiary undertaking.

Proportion 
of Ordinary 
Shares held

100%

100%

100%

100%

100%

100%

100%

Nature of business

Holding company

Retailer of soft furnishings

Non-trading company

Non-trading company

Non-trading company

Dormant

Intellectual property holding company

141

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Parent Company  
Financial Statements continued

For the 52 weeks ended 30 June 2019

4 Investments continued
Dunelm Group plc, the Parent Company and its subsidiaries (excluding Achica Brand Management Limited) are incorporated and 
domiciled in the UK. The registered office is Watermead Business Park, Syston, Leicestershire, England, LE7 1AD. 

Achica Brand Management Limited was incorporated in Cyprus on 27 June 2011 as a private limited liability company under the 
provisions of the Cyprus Companies Law, Cap. 113. Its registered office is at 28 Oktovriou, 261, View Point Tower, 3035, Limassol, 
Cyprus.

5 Deferred tax assets

Employee benefits

The movement in deferred tax assets is as follows: 

Assets

2019
£’m

0.2 

2018
£’m

0.1 

Balance at 
1 July 2017
£’m

Recognised in 
income
£’m

Recognised in 
equity
£’m

Balance at 
30 June 2018
£’m

Employee benefits

0.1 

– 

 –

0.1 

Employee benefits

0.1 

0.1 

– 

0.2 

Balance at 
30 June 2018
£’m

Recognised in 
income
£’m

Recognised in 
equity
£’m

Balance at 
29 June 2019
£’m

6 Trade and other receivables

Amounts owed by Group undertakings

2019
£’m

317.9 

2018
£’m

181.6 

Amounts owed by subsidiary undertakings are immediately repayable. Interest is charged monthly on all intercompany balances at 
an annual rate of 2%.

These amounts pose no liquidity or credit risk as they are owed by other Group undertakings and are expected to be settled by 
Group transactions.

The following table shows the gross balances offset in the table above:

Gross balance with Group undertakings

Gross balance offset with Group undertakings

7 Trade and other payables

Amounts owed to Group undertakings

Other taxation and social security

2019
£’m

317.9 

– 

317.9 

2019
£’m

(87.7)

(0.2)

(87.9)

2018
£’m

209.4 

(27.8)

181.6 

2018
£’m

– 

– 

– 

Amounts owed to subsidiary undertakings are immediately repayable. Interest is charged monthly on all intercompany balances at 
an annual rate of 2%.

142

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8 Taxation

Current taxation

UK corporation tax charge for the period

Deferred taxation

Origination of temporary differences

Total tax expense

The tax charge is reconciled with the standard rate of UK corporation tax as follows: 

Profit before taxation

UK corporation tax at standard rate of 19% (2018: 19%)

Factors affecting the charge in the period:

Income not subject to tax

  Group relief 

Tax charge

2019 
52 weeks
£’m

2018 
52 weeks
£’m

– 

– 

(0.1)

(0.1)

– 

– 

– 

– 

2019 
52 weeks
£’m

2018 
52 weeks
£’m

102.6 

19.5 

(19.5)

(0.1)

(0.1)

43.1 

8.2 

(8.0)

(0.2)

 – 

The UK Government substantively enacted reductions in future tax rates by 2% to 17% from 1 April 2020. 

9 Interest bearing loans and borrowings
The Company has no committed borrowing facilities as any cash transactions are executed by other members of the Dunelm Group 
on behalf of the Company.

10 Financial risk management
Capital management
The Board’s objective with respect to capital management is to ensure the Company continues as a going concern in order to 
optimise returns to shareholders. The Board’s policy is to retain a strong capital base so as to maintain investor, creditor and market 
confidence and to sustain future development. The Board regularly monitors the level of capital in the Group to ensure that this can 
be achieved.

11 Issued share capital

In issue at the start of the period

In issue at the end of the period

Number of 
Ordinary 
Shares of 1p 
each
2019

Number of 
Ordinary 
Shares of 1p 
each
2018

202,833,931  202,833,931 

202,833,931  202,833,931 

Number of 
B Shares of 
0.001p each
2019

Number of 
B Shares of 
0.001p each
2018

– 

– 

– 

– 

Proceeds received in relation to shares issued during the period were £nil (2018: £nil). 

Ordinary shares of 1p each:

Authorised

Allotted, called up and fully paid

2019
Number of 
shares

2019
£’m

2018
Number of 
shares

500,000,000

  202,833,931

5.0

2.0

500,000,000

202,833,931

2018
£’m

5.0

2.0

The holders of the Ordinary Shares are entitled to receive dividends as declared and are entitled to one vote per share.

143

FinancialsDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Parent Company  
Financial Statements continued

For the 52 weeks ended 30 June 2019

12 Treasury shares

2019
Number of 
shares

2019
£’m

2018
Number of 
shares

Outstanding at the beginning of the period

914,635

8.2 

1,150,642

Purchased during the period

Reissued during the period in respect of share option schemes

Outstanding at the end of the period

– 

(46,993)

867,642 

– 

(0.4)

7.8 

– 

(236,007)

914,635 

The Group acquired no shares through purchases on the London Stock Exchange during the period (2018: nil). 

The Group reissued 46,993 (2018: 236,007) treasury shares during the period for a total value of £0.4m (2018: £2.1m). 

2018
£’m

10.3 

– 

(2.1)

8.2 

Proceeds from the issue of treasury shares included in the Statement of Cash Flows and Statement of Changes in Equity of £0.2m 
(2018: £1.3m) is the amount employees contributed.

The Group has the right to reissue the remaining treasury shares at a later date.

13 Share based payments
The total expense recognised in the income statement arising from share based payments is as follows:

LTIP

As at 29 June 2019, the Company operated one share award plan:

2019
£’m

0.3 

2018
£’m

– 

Long Term Incentive Plan (LTIP) - These options are granted to particular individuals and are dependent on the level of growth in 
Group EPS relative to RPI, as well as continuing employment.

As the numbers of share options granted or outstanding and the related charge to the Company income statement are not 
significant, no further disclosures are included in these financial statements.

14 Contingent liability
The Company had no contingent liabilities at the period end date (2018: none).

15 Related party disclosure
The amount due to the Company from subsidiary undertakings is set out in note 6. Transactions between the Company and its 
subsidiaries were as follows:

Dividends received

Amounts due to Group undertakings

Net interest receivable

2019
£’m

102.5 

(87.7)

4.1 

2018
£’m

42.0 

– 

3.9 

Key management personnel
All employees of the Company are key management personnel including David Stead, the Group’s interim Chief Financial Officer 
until 28 November 2018.

Directors of the Company and their close relatives control 51.5% (2018: 51.5%) of the voting shares of the Company.

Disclosures relating to the remuneration of Directors are set out in the Remuneration Report on pages 70 to 92. Disclosures relating 
to the remuneration of David Stead are set out in note 26 in the Group’s financial statements.

16 Subsequent events
There are no reportable subsequent events for Dunelm Group plc.

144

corporate.dunelm.com Stock code: DNLM                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advisers and Contacts

Corporate Brokers  
and Financial Advisers

Legal Advisers

Independent Auditor

Principal Bankers

Registrars

Financial  
Public Relations

Registered Office

Investor Relations

UBS Investment Bank
1 Finsbury Avenue 
London EC2M 2PP 
Tel: 020 7567 8000

Stifel Nicolaus Europe Limited
150 Cheapside 
London EC2V 6ET 
Tel: 020 7710 7600

Allen & Overy LLP
One Bishops Square 
London E1 6AO 
Tel: 020 3088 0000

PricewaterhouseCoopers LLP 
Cornwall Court 
19 Cornwall Street 
Birmingham B3 2DT 
Tel: 0121 265 5000

Barclays Bank plc
Midlands Corporate Banking 
PO Box 333  
15 Colmore Row 
Birmingham B3 2WN 
Tel: 0345 755 5555

Equiniti
Aspect House 
Spencer Road 
Lancing 
West Sussex BN99 6DA 
Tel: 0371 384 20301

MHP Communications
60 Great Portland Street 
London W1W 7RT 
Tel: 020 3128 8100

Store Support Centre
Watermead Business Park 
Syston 
Leicestershire LE7 1AD 
Company Registration No: 4708277

corporate.dunelm.com
Tel: 0116 264 4439 
Email: investorrelations@dunelm.com

¹     If dialling internationally, call +44 121 415 7047. The helpline is open Monday to Friday 8.30 am to 5.30 pm, excluding bank holidays.

145

CompanyInformationDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019Shareholder Notes

146

corporate.dunelm.com Stock code: DNLM                                           Store Listing

Superstores 
London
Barnet
Beckton
Catford 
Colliers Wood
Croydon
Dartford
Enfield
Greenford
Harrow
Romford
Staples Corner

High Street
Boston (2 stores)

Online

dunelm.com

Superstores

Aberdeen
Altrincham
Ashford
Aylesbury
Ballymena
Banbury
Bangor
Barnsley
Barnstaple
Barrow-in-Furness
Basingstoke
Bedford
Belfast
Birmingham
Birmingham 

Highgate Middleway
Birmingham Erdington
Blackburn
Blackpool
Bolton
Bournemouth
Bradford
Bridgend
Bristol Brislington
Broadstairs
Bromborough
Burton
Bury St Edmunds
Cambridge
Cannock
Canterbury
Cardiff
Carlisle
Carmarthen
Chelmsford
Cheltenham
Chester
Chesterfield
Chichester
Colchester
Coleraine
Coventry
Cramlington
Crewe
Darlington
Derby
Doncaster
Dumfries
Dundee
Dunstable
Eastbourne
Edinburgh Straiton
Exeter
Falkirk
Fareham

Farnborough
Glasgow Clydebank
Glasgow Paisley
Glasgow Uddingston
Gloucester
Grantham
Grimsby
Halifax
Harlow
Hartlepool
Hastings
Hemel Hempstead
Hereford
High Wycombe
Horsham
Huddersfield
Hull
Huntingdon
Ilkeston
Inverness
Ipswich
Jersey
Keighley
Kettering
Kidderminster
Kilmarnock
Kirkcaldy
Lancaster
Leeds
Leicester Thurmaston
Lincoln
Liverpool Garston
Liverpool Sefton
Livingstone
Llanelli
Londonderry
Loughborough
Lowestoft
Maidstone
Manchester 

Ashton-under-Lyne
Manchester Radcliffe
Manchester Trafford
Mansfield
Milton Keynes
Newbury
Newport
Newport Isle of Wight
Newtownabbey
North Shields
Northampton
Norwich
Nottingham
Nuneaton
Oldbury

Oxford
Perth
Peterborough
Plymouth
Pontypridd
Preston
Reading
Redditch
Rochdale
Rotherham
Rugby
Rustington
Salisbury
Scarborough
Scunthorpe
Sheffield Kilner Way
Sheffield Woodseats
Shoreham
Shrewsbury Sundorne
Sittingbourne
Slough
Solihull
Southampton
Southport
St Albans
St Helens
Stafford
Stevenage
Stockport
Stockton-on-Tees
Stoke-on-Trent Fenton
Sunderland
Swansea
Swindon
Taunton
Telford
Thurrock
Torquay
Truro
Wakefield
Walsall
Warrington
Wellingborough
West London Greenford
West London Harrow
Weston-super-Mare
Wisbech
Wolverhampton
Worcester
Workington
Wrexham
Yeovil
York

IBC

CompanyInformationDunelm Group plc Annual Report and Accounts for the period ended 29 June 2019corporate.dunelm.com
Tel: 0116 264 4439
Email: investorrelations@dunelm.com

D

u

n

e

l

m

G

r

o

u

p

p

l

c

A

n

n

u

a

l

R

e

p

o

r

t

a

n

d

A

c

c

o

u

n

t

s

f

o

r

t

h

e

p

e

r

i

o

d

e

n

d

e

d

2

9

J

u

n

e

2

0

1

9