Net Revenues
Net Revenues
Usborne Books & More
Usborne Books & More
EDC Publishing
EDC Publishing
Financial Information
Financial Information
2019
2019
2018
2018
2017
2017
2016
2016
2015
2015
Net revenues
Net revenues
$118,811,300
$118,811,300
$111,984,600 $106,628,100
$111,984,600 $106,628,100
$63,618,300
$63,618,300
$32,548,300
$32,548,300
Earnings before income taxes
Earnings before income taxes
$9,180,800
$9,180,800
$7,832,700
$7,832,700
$4,612,100
$4,612,100
$3,545,900
$3,545,900
$1,402,500
$1,402,500
Net earnings
Net earnings
Basic earnings per share
Basic earnings per share
Diluted earnings per share
Diluted earnings per share
Total assets
Total assets
Shareholders’ equity
Shareholders’ equity
Return on equity
Return on equity
Return on assets
Return on assets
$6,678,400
$6,678,400
$5,214,700
$5,214,700
$2,860,900
$2,860,900
$2,119,300
$2,119,300
$859,200
$859,200
$0.82
$0.82
$0.81
$0.81
$0.64
$0.64
$0.64
$0.64
$0.35
$0.35
$0.35
$0.35
$0.26
$0.26
$0.26
$0.26
$0.11
$0.11
$0.11
$0.11
$69,266,300
$69,266,300
$61,837,900
$61,837,900
$65,980,300
$65,980,300
$49,695,000
$49,695,000
$18,013,200
$18,013,200
$25,930,500
$25,930,500
$20,402,100
$20,402,100
$15,217,400
$15,217,400
$13,229,500
$13,229,500
$12,328,300
$12,328,300
25.8%
25.8%
9.6%
9.6%
25.6%
25.6%
8.4%
8.4%
18.8%
18.8%
4.3%
4.3%
16.0%
16.0%
4.3%
4.3%
7.0%
7.0%
4.8%
4.8%
Common Stock
Common Stock
2019
2019
2018
2018
2017
2017
2016
2016
2015
2015
Shares outstanding at year end
Shares outstanding at year end
8,195,082
8,195,082
8,179,612
8,179,612
8,180,148
8,180,148
8,129,220
8,129,220
8,049,078
8,049,078
Book value at year end
Book value at year end
Market price range:
Market price range:
High Close
High Close
Low Close
Low Close
Market price at year end
Market price at year end
$3.16
$3.16
$2.49
$2.49
$1.86
$1.86
$1.63
$1.63
$1.53
$1.53
$13.45
$13.45
$7.37
$7.37
$8.05
$8.05
$11.40
$11.40
$3.38
$3.38
$9.68
$9.68
$7.30
$7.30
$3.55
$3.55
$4.78
$4.78
$8.49
$8.49
$1.99
$1.99
$5.67
$5.67
$2.90
$2.90
$1.79
$1.79
$2.16
$2.16
Directors
Directors
John A. Clerico
John A. Clerico
Co-founder and Chairman
Co-founder and Chairman
ChartMark Investments, Inc.
ChartMark Investments, Inc.
Ronald T. McDaniel
Ronald T. McDaniel
Retired Vice President - Sales
Retired Vice President - Sales
Educational Development Corporation
Educational Development Corporation
Corporate Data
Corporate Data
Notice of Annual Meeting
Notice of Annual Meeting
July 23, 2019, 10:00 a.m.
July 23, 2019, 10:00 a.m.
Educational Development Corporation
Educational Development Corporation
Executive Conference Room
Executive Conference Room
5402 E.122nd East Avenue
5402 E.122nd East Avenue
Tulsa, Oklahoma 74146
Tulsa, Oklahoma 74146
Dr. Kara Gae Neal
Dr. Kara Gae Neal
Director, School of Urban Education
Director, School of Urban Education
Form 10-K filed with the Securities and
Form 10-K filed with the Securities and
The University of Tulsa
The University of Tulsa
Exchange Commission is available upon
Exchange Commission is available upon
Form 10-K
Form 10-K
Educational Development Corporation’s
Educational Development Corporation’s
request. Write to:
request. Write to:
Randall W. White, President
Randall W. White, President
Educational Development Corporation
Educational Development Corporation
5402 E.122nd East Avenue
5402 E.122nd East Avenue
Tulsa, Oklahoma, 74146
Tulsa, Oklahoma, 74146
Transfer Agent
Transfer Agent
American Stock Transfer and Trust Company
American Stock Transfer and Trust Company
New York, New York
New York, New York
Auditors
Auditors
HoganTaylor LLP
HoganTaylor LLP
Tulsa, Oklahoma
Tulsa, Oklahoma
Corporate Offices
Corporate Offices
5402 E.122nd East Avenue
5402 E.122nd East Avenue
Tulsa, Oklahoma, 74146-2230
Tulsa, Oklahoma, 74146-2230
Phone (918) 622-4522
Phone (918) 622-4522
Fax (918) 665-7919
Fax (918) 665-7919
www.edcpub.com
www.edcpub.com
Betsy Richert
Betsy Richert
Media Specialist
Media Specialist
Tulsa Public Schools
Tulsa Public Schools
Randall W. White
Randall W. White
Chairman, President and
Chairman, President and
Chief Executive Officer
Chief Executive Officer
Officers
Officers
Randall W. White
Randall W. White
Chairman, President and
Chairman, President and
Chief Executive Officer
Chief Executive Officer
Dan O’Keefe
Dan O’Keefe
Chief Financial Officer and
Chief Financial Officer and
Corporate Secretary
Corporate Secretary
Heather Cobb
Heather Cobb
Chief Sales & Marketing Officer
Chief Sales & Marketing Officer
Craig M. White
Craig M. White
Chief Operating Officer
Chief Operating Officer
Letter From The President
Educational Development Corporation just completed the most successful year in our history. While recording a modest
6% increase in Net Revenues to $118.8 million, we grew pre-tax income by 17% to $9.2 million and Net Earnings to
$6.7 million, an increase of 28%. This improvement in bottom line profits are the result of technology and automation
enhancements which began in fiscal year 2016 and have continued through the current fiscal year 2019. This progress
and achievements were recently epitomized with our Company being featured on the cover of the December 2018 issue
of Modern Material Handling Magazine; with the article praising our warehouse operations as one of the most efficient in
the nation. I’m amazed at how much we have accomplished in the last couple of years and further amazed when we look
back at the last five years, which is documented on the inside cover of this annual report.
Here are some of the accomplishments since Fiscal Year 2015:
• Net Revenue has grown 265% from $32.5M to $118.8M
• Pre-tax profit grew to $9.2M from $1.4M
• Net Revenues in 3rd quarter of Fiscal Year 2019 totaled $40.5M (larger than all of Fiscal Year 2015)
Our rapid growth created challenges for us, but our management team had the vision and commitment to implement
the technology and automation that led to our current stability and efficiencies that are reflected in our record results for
fiscal year 2019. While this was a nice trip down memory lane, what is more important is where we go from here and
what are the visions of growth for the two sales divisions of our Company.
Our Publishing division, which sells to retail outlets, had a 25% increase in sales during fiscal year 2019 and we think
we can improve on those results. We have brought on new sales management, improved and updated our sales plans,
and expect this division will again grow at double digits over the next year.
Our direct sales division, Usborne Books & More (“UBAM”) continues to experience the “headwinds” facing the entire
direct sales industry but, while we do not expect the 50%+ growth we experienced a few years ago, we still believe
there is excellent potential for growth. We are currently focused on new technologies that will improve our user’s online
experience; whether that is a customer buying books or a consultant managing their business. As the new “gig economy”
continues to embrace mobile technologies, we are committed to staying current with our consultant and customer
facing applications. I look forward to announcing the implementation of many of these technology upgrades in the
upcoming months.
Adding additional stimulus to UBAM in the upcoming year is our recent release of approximately 200 new Spanish titles.
We feel these additional offerings will bolster our school book fair program and help us continue to penetrate this market.
During fiscal year 2019, we reinstated the quarterly dividend, instituted a share buyback program while strengthening
our balance sheet. It has been a rewarding year at Educational Development Corporation and we look forward to
the upcoming years knowing we have the very best product line in the industry, an outstanding sales force and an
experienced management team.
I appreciate the support from our shareholders; and the entire staff and management team are dedicated to the
continued growth in sales and earnings.
EDC is a great company to work for and a great company to own.
Cordially yours,
Randall W. White
Chairman of the Board, President
and Chief Executive Officer
About EDC
Educational Development Corporation (EDC) is a publishing company specializing in books for children. EDC is the American co-publisher of the
UK-based Usborne Books and owns Kane Miller, which publishes children’s literature from around the world. EDC’s current catalog contains over 2,000
titles, with new additions semi-annually. Both Usborne and Kane Miller products are sold nationally by over 31,000 direct sales consultants, as well as
in 4,000 book, toy and specialty stores.
EDC founded to develop supplemental
curriculum material for schools
EDC acquires the rights to publish
Usborne books in North America
EDC hires Randall W. White as Treasurer
EDC announces Randall W. White as
new President and Chief Executive Officer
News from Our Two Sales Divisions
Usborne Books & More (UBAM) Division
As Usborne Books & More celebrates thirty years in the direct selling industry, there continue to be milestones met each year -
surpassing goals and receiving recognition in both the publishing and direct sales markets. While the basic tenets of the direct
sales business have not changed drastically throughout our years, the approach has evolved with the upgrades in technology
and the increased use of social media platforms as marketing tools.
Once again this year we were recognized by the Direct Selling News as part of their Global 100, which honors global companies
based on revenue. Usborne Books & More is proud to be a part of this distinguished list, especially as our sales can only be
attributed to the United States, while many other honorees sell internationally.
EDC acquires Kane Miller, renames the Direct
Sales Division “Usborne Books & More”
(UBAM)
Direct Sales Division holds first annual
convention in Tulsa
EDC celebrates first $1 million
sales month
EDC launches the Direct Sales Division,
Usborne Books at Home
UBAM consultants continue to sell through multiple avenues, including parties both in homes and online, book fairs, a grant
matching program, fundraisers, reading incentive programs, and more. All of these sales opportunities roll into the various
promotions and incentives offered by our “Home Office”, including monthly challenges and travel incentive contests, such as our
most recent trip which took over 500 people on a breathtaking Alaskan Cruise.
Heather Cobb
Chief Sales &Marketing Officer
EDC hires Heather Cobb as UBAM
National Sales Manager
EDC President & CEO Randall White
makes the decision to stop selling
through Amazon
EDC acquires new 400,000 sq ft
distribution facility on 40 acres
in Tulsa, OK
EDC surpasses $100 million in annual sales
EDC promotes Craig White to Chief
Operating Officer and Heather Cobb
to Chief Sales and Marketing Officer
EDC announced in Direct Selling
News Global 100
Kane Miller Books
For over 25 years, Kane Miller has been publishing
award-winning children’s books in the United
States from some of the best author’s from around
the world. Kane Miller books transport the reader
to places that are simultaneously different and
familiar. Kane Miller titles foster global awareness,
good citizenship, appreciation for diversity,
kindness and perseverance. Like Usborne, Kane
Miller offers books in a variety of formats for every
age, from babies to adults.
Usborne Books
Usborne Publishing was created in 1973 and has
become the leading UK independent publishing
company focused on early childhood learning. Founder
Peter Usborne pioneered a new generation of vividly
illustrated books created with the belief that children
are intelligent, learn more than adults on a daily basis,
and deserve compelling books that are visually and
intellectually stimulating. This vision has been extended
to incorporate over 2,000 titles for children of every
age, from infants to teenagers, in a variety of topics and
formats. Usborne books are currently published globally
in over 100 languages.
During the year, we continued to see increased competition for recruiting new consultants. The
increased competition can be primarily attributed to record low unemployment levels in the U.S.
market along with growing entrants in the non-traditional employment market.
With this increased competition, we saw the number of new consultants decline during the year.
However, this decline did not keep our new recruits and existing consultants from becoming more
successful, generating an overall increase in gross and net revenues during the year.
While we do not expect unemployment to remain this low forever, we do expect an ever-growing
number of new competitors offering non-traditional employment opportunities in the gig economy.
These challenges have helped us identify areas that we can improve on within our e-commerce site
and with our new consultant training program. We are working on upgrades to these programs to
provide a better user experience and a better business building opportunity for each new recruit.
FY2019 Key Performance Indicators:
• New Consultants: 21,500 34%
• Success Bound Consultants: 41% of all new recruits; 8%
(These consultants experience a level of success in their first twelve weeks of business)
• New Team Leaders: 1,200 3%
EDC Publishing (Retail) Division
The Publishing Division, also known as the Retail Division, sells to large national bookstore chains and independent retailers; including book, toy and gift stores nationwide.
Net revenues for this division were $10.4 million in fiscal 2019, an increase of 25.3% from fiscal 2018. Our publishing net sales increased for a variety of reasons, including the
return of growth with two of our large national accounts. One of our largest accounts ran a very successful “gift with purchase” offer, while another increased order volume
based on the sell-through rate of our titles within their customer-base. Overall, we had a return to historical levels with our large customers as we were successful regaining
promotions and product recognition in their stores.
The independent toy and gift sector also saw growth in fiscal 2019 as these stores continue to gain more popularity in the market. We are focused on continuing our growth in
this sector through continued advertising, mailings and direct sales calls. To reach new customers, we also attend and exhibit at prominent national trade shows such as Toy Fair,
New York NOW, San Francisco Gift Show, Atlanta Gift Show, Las Vegas Gift Show, ASTRA (American Specialty Toy Retailing Association) and the Museum Store Association Show.
The Publishing Division maintains a strong presence in the children’s book publishing industry and we remain focused and committed to top line revenues and net revenues
growth within this division in the upcoming year.
About EDC
Educational Development Corporation (EDC) is a publishing company specializing in books for children. EDC is the American co-publisher of the
UK-based Usborne Books and owns Kane Miller, which publishes children’s literature from around the world. EDC’s current catalog contains over 2,000
titles, with new additions semi-annually. Both Usborne and Kane Miller products are sold nationally by over 31,000 direct sales consultants, as well as
in 4,000 book, toy and specialty stores.
EDC founded to develop supplemental
curriculum material for schools
EDC acquires the rights to publish
Usborne books in North America
EDC hires Randall W. White as Treasurer
EDC announces Randall W. White as
new President and Chief Executive Officer
News from Our Two Sales Divisions
Usborne Books & More (UBAM) Division
As Usborne Books & More celebrates thirty years in the direct selling industry, there continue to be milestones met each year -
surpassing goals and receiving recognition in both the publishing and direct sales markets. While the basic tenets of the direct
sales business have not changed drastically throughout our years, the approach has evolved with the upgrades in technology
and the increased use of social media platforms as marketing tools.
Once again this year we were recognized by the Direct Selling News as part of their Global 100, which honors global companies
based on revenue. Usborne Books & More is proud to be a part of this distinguished list, especially as our sales can only be
attributed to the United States, while many other honorees sell internationally.
EDC acquires Kane Miller, renames the Direct
Direct Sales Division holds first annual
EDC celebrates first $1 million
EDC launches the Direct Sales Division,
Sales Division “Usborne Books & More”
convention in Tulsa
sales month
Usborne Books at Home
(UBAM)
UBAM consultants continue to sell through multiple avenues, including parties both in homes and online, book fairs, a grant
matching program, fundraisers, reading incentive programs, and more. All of these sales opportunities roll into the various
promotions and incentives offered by our “Home Office”, including monthly challenges and travel incentive contests, such as our
most recent trip which took over 500 people on a breathtaking Alaskan Cruise.
Heather Cobb
Chief Sales &Marketing Officer
EDC hires Heather Cobb as UBAM
National Sales Manager
EDC President & CEO Randall White
makes the decision to stop selling
through Amazon
EDC acquires new 400,000 sq ft
distribution facility on 40 acres
in Tulsa, OK
EDC surpasses $100 million in annual sales
EDC promotes Craig White to Chief
Operating Officer and Heather Cobb
to Chief Sales and Marketing Officer
EDC announced in Direct Selling
News Global 100
Kane Miller Books
For over 25 years, Kane Miller has been publishing
award-winning children’s books in the United
States from some of the best author’s from around
the world. Kane Miller books transport the reader
to places that are simultaneously different and
familiar. Kane Miller titles foster global awareness,
good citizenship, appreciation for diversity,
kindness and perseverance. Like Usborne, Kane
Miller offers books in a variety of formats for every
age, from babies to adults.
Usborne Books
Usborne Publishing was created in 1973 and has
become the leading UK independent publishing
company focused on early childhood learning. Founder
Peter Usborne pioneered a new generation of vividly
illustrated books created with the belief that children
are intelligent, learn more than adults on a daily basis,
and deserve compelling books that are visually and
intellectually stimulating. This vision has been extended
to incorporate over 2,000 titles for children of every
age, from infants to teenagers, in a variety of topics and
formats. Usborne books are currently published globally
in over 100 languages.
During the year, we continued to see increased competition for recruiting new consultants. The
increased competition can be primarily attributed to record low unemployment levels in the U.S.
market along with growing entrants in the non-traditional employment market.
With this increased competition, we saw the number of new consultants decline during the year.
However, this decline did not keep our new recruits and existing consultants from becoming more
successful, generating an overall increase in gross and net revenues during the year.
While we do not expect unemployment to remain this low forever, we do expect an ever-growing
number of new competitors offering non-traditional employment opportunities in the gig economy.
These challenges have helped us identify areas that we can improve on within our e-commerce site
and with our new consultant training program. We are working on upgrades to these programs to
provide a better user experience and a better business building opportunity for each new recruit.
FY2019 Key Performance Indicators:
• New Consultants: 21,500 34%
• Success Bound Consultants: 41% of all new recruits; 8%
• New Team Leaders: 1,200 3%
(These consultants experience a level of success in their first twelve weeks of business)
EDC Publishing (Retail) Division
The Publishing Division, also known as the Retail Division, sells to large national bookstore chains and independent retailers; including book, toy and gift stores nationwide.
Net revenues for this division were $10.4 million in fiscal 2019, an increase of 25.3% from fiscal 2018. Our publishing net sales increased for a variety of reasons, including the
return of growth with two of our large national accounts. One of our largest accounts ran a very successful “gift with purchase” offer, while another increased order volume
based on the sell-through rate of our titles within their customer-base. Overall, we had a return to historical levels with our large customers as we were successful regaining
promotions and product recognition in their stores.
The independent toy and gift sector also saw growth in fiscal 2019 as these stores continue to gain more popularity in the market. We are focused on continuing our growth in
this sector through continued advertising, mailings and direct sales calls. To reach new customers, we also attend and exhibit at prominent national trade shows such as Toy Fair,
New York NOW, San Francisco Gift Show, Atlanta Gift Show, Las Vegas Gift Show, ASTRA (American Specialty Toy Retailing Association) and the Museum Store Association Show.
The Publishing Division maintains a strong presence in the children’s book publishing industry and we remain focused and committed to top line revenues and net revenues
growth within this division in the upcoming year.
Stock Prices & Dividends Paid
STOCK PRICES AND DIVIDENDS PAID
Fiscal Year
Stock Prices
Cash Dividend Paid
2019
2018
2017
2016
2015
High
$ 13.45
$ 11.40
7.30
$
8.49
$
2.90
$
Low
7.37
$
3.38
$
3.55
$
1.99
$
1.79
$
$
$
$
$
$
0.15
–
0.18
0.17
0.16
Dan O’Keefe
Chief Financial Officer
Operations
Craig M. White
Chief Operating Officer
During fiscal year 2019 we completed the automation of our 3rd fulfillment line (“line 3”). This project involved adding pick-to-light technology to line 3, adding a divert system that
automatically diverts orders only into zones that contain an item within that order, as well as utilizing excess line equipment to deliver the completed line 3 orders directly into outbound
shipping trailers. By increasing the automation on this line, we were able to reduce the overall labor used during a typical day as well as expand the daily shipping capacity.
This capital expenditure (”CapEx”) project, along with the automation changes made during the last two fiscal years, completes the planned improvements to our pick-pack-ship
distribution facility that we originally designed in fiscal 2016. From these CapEx improvements, we have seen not only a reduction in the amount of warehouse labor used during the last
year, but also a reduction in our error rate, all on increased volume.
The impact of these automation projects was most evident during our third fiscal quarter, which is historically our busiest shipping period. During the third quarter we operated on one
shift, working extended hours, rather than expanding to a second and third shift as we have done in the previous two fiscal years.
In addition to the warehouse improvements made this year, we also successfully completed two information technology projects. The first project included the rollout of our new
certification and training program for our School and Library educational sales representatives (“ESR”s). This program was introduced during the spring of 2018 and allows our consultants
to receive standardized training and certification, including a criminal background check, and allows ESR certified consultants to monitor and request new school listings.
We expect the rollout of this new ESR certification program will result in sales growth with new and existing schools and libraries.
The second information technology project that we completed was the expansion of payment options for our online shopping customers to include PayPal. This payment option has
become a standard in the e-commerce arena and was echoed by our consultants. We were able to begin offering this payment option during the fourth quarter of fiscal 2019.
We continue to invest in improvements to our online platforms that our consultants and customers use on a daily basis. Our overall focus is to be “champions of the online experience”
and we are continuously looking for, and prioritizing, enhancements that will support our business growth.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended February 28, 2019
OR
□ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from
to
.
Commission file number: 000-04957
EDUCATIONAL DEVELOPMENT CORPORATION
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
5402 South 122nd East Avenue, Tulsa, Oklahoma
(Address of principal executive offices)
73-0750007
(I.R.S. Employer
Identification No.)
74146
(Zip Code)
Securities registered pursuant to Section 12(b) of the Act:
Registrant’s telephone number, including area code (918) 622-4522
Common Stock, $.20 par value
(Title of class)
EDUC
(Trading symbol)
NASDAQ
(Name of each exchange on which registered)
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes □ No ☒
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes □ No ☒
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
Yes ☒ No □
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405
of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit
such files).
Yes ☒ No □
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein,
and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III
of this Form 10-K or any amendment to this Form 10-K. □
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company or
an emerging growth company. See definitions of ‘‘large accelerated filer,’’ ‘‘accelerated filer,’’ ‘‘smaller reporting company’’ and ‘‘emerging growth
company’’ in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer □
Accelerated filer □
Non-accelerated filer □
Emerging growth company □
Smaller reporting company ☒
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any
new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. □
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)
Yes □ No ☒
The aggregate market value of the outstanding shares of common stock held by non-affiliates of the registrant at the price at which the common stock
was last sold on August 31, 2018 on the NASDAQ Stock Market, LLC was $73,291,100.
As of May 22, 2019, 8,175,836 shares of common stock were outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Proxy Statement for fiscal year 2019 relating to our Annual Meeting of Shareholders to be held on July 23, 2019 are incorporated by
reference into Part III of this Report on Form 10-K.
[THIS PAGE INTENTIONALLY LEFT BLANK]
FORWARD-LOOKING STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TABLE OF CONTENTS
PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
PART IV
Item 15.
Item 16.
Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk Factors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results of Operations . . .
Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . .
Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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[THIS PAGE INTENTIONALLY LEFT BLANK]
FORWARD-LOOKING STATEMENTS
PART I
CAUTIONARY REMARKS REGARDING FORWARD LOOKING STATEMENTS
The information discussed in this Annual Report on Form 10-K includes ‘‘forward-looking statements.’’ These
forward-looking statements are identified by their use of terms and phrases such as ‘‘may,’’ ‘‘expect,’’ ‘‘estimate,’’
‘‘project,’’ ‘‘plan,’’ ‘‘believe,’’ ‘‘intend,’’ ‘‘achievable,’’ ‘‘anticipate,’’ ‘‘continue,’’ ‘‘potential,’’ ‘‘should,’’ ‘‘could,’’
and similar terms and phrases. Although we believe that the expectations reflected in these forward-looking
statements are reasonable, they do involve certain assumptions, risks and uncertainties and we can give no assurance
that such expectations or assumptions will be achieved. Known and unknown risks, uncertainties and other factors
may cause our actual results, performance or achievements to be materially different from any future results,
performance or achievements expressed or implied by forward-looking statements. Factors that could cause or
contribute to such differences include, but are not limited to, our success in recruiting and retaining new consultants,
our ability to locate and procure desired books, our ability to ship timely, changes to our primary sales channels, our
ability to obtain adequate financing for working capital and capital expenditures, economic and competitive
conditions, regulatory changes and other uncertainties, as well as those factors discussed below and elsewhere in this
Annual Report on Form 10-K, all of which are difficult to predict. In light of these risks, uncertainties and
assumptions, the forward-looking events discussed may not occur. All forward-looking statements attributable to us
or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements in this paragraph
and elsewhere in this Annual Report on Form 10-K and speak only as of the date of this Annual Report on Form 10-K.
Other than as required under the securities laws, we do not assume a duty to update these forward-looking statements,
whether as a result of new information, subsequent events or circumstances, changes in expectations or otherwise.
As used in this Annual Report on Form 10-K, the terms ‘‘the Company,’’ ‘‘EDC,’’ ‘‘we,’’ ‘‘our’’ or ‘‘us’’ mean
Educational Development Corporation, a Delaware corporation, unless the context indicates otherwise.
Item 1.
BUSINESS
(a) General Description of Business
We are the exclusive United States trade co-publisher of educational children’s books produced in the United
Kingdom by Usborne Publishing Limited (‘‘Usborne’’) and we also exclusively publish books through our ownership
of Kane Miller Book Publisher (‘‘Kane Miller’’); both award-winning publishers of international children’s books.
We are a corporation incorporated under the laws of the State of Delaware on August 23, 1965. Our fiscal year ends
on February 28 (29).
Our Company motto is ‘‘The future of our world depends on the education of our children. EDC delivers
educational excellence one book at a time. We provide economic opportunity while fostering strong family values.
We touch the lives of children for a lifetime.’’
(b) Financial Information about Our Segments
While selling children’s books and related products (collectively referred to as ‘‘books’’) is our only line of
business, we sell them through two business segments, which we sometimes refer to as ‘‘divisions’’:
•
•
Home Business Division (‘‘Usborne Books & More’’ or ‘‘UBAM’’) – This division sells our books through
independent consultants directly to our customers. Our consultants sell books by hosting home parties,
through social media collaboration platforms on the internet, by hosting book fairs with school and public
libraries and through other events.
Publishing Division (‘‘EDC Publishing’’ or ‘‘Publishing’’) – This division sells our books to bookstores
(including major national chains), toy stores, specialty stores, museums and other retail outlets throughout
the country.
Percent Net Revenues by Division
UBAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FY 2019
FY 2018
91%
9%
100%
93%
7%
100%
1
(c)
Narrative Description of Business
Products
As the exclusive United States trade co-publisher of the Usborne books and sole publisher of Kane Miller books,
we offer over 2,000 different children’s books. Many of our books are interactive in nature, including our
Touchy-Feely board books, activity and flashcards, adventure and search books, art books, sticker books and foreign
language books. Most of our books were originally published in other countries, in their native languages, and we
translate them to common American English and have exclusive rights to publish the titles in the United States.
We have a broad line of ‘internet-linked’ books which allow readers to expand their educational experience by
referring them to relevant non-Company websites. Our books include science and math titles, as well as chapter
books and novels. We continually introduce new titles across all lines of our products.
UBAM markets the books through commissioned consultants using a combination of direct sales, home parties,
book fairs and internet based social media party plans. The division had approximately 31,800 active consultants at
February 28, 2019.
Our Publishing division markets through commissioned trade representatives who call on retail book, toy, and
specialty stores along with other retail outlets. Publishing also conducts in-house marketing by telephone to these
customers and potential customers. This division markets to approximately 4,000 book, toy and specialty stores.
Approximately 14% of our Publishing division’s net sales, are to national chain stores.
Seasonality
Sales for both divisions are greatest during the fall due to the holiday season.
Competition
While we have the exclusive U.S. rights to sell Usborne Books and our Kane Miller published books, we face
competition from the internet and other book publishers who are also selling directly to our customers. Our UBAM
division competes in recruiting and retaining sales consultants, which continuously receive opportunities to work for
larger direct selling companies, as well as new non-traditional employment opportunities in the gig-marketplace that
provide part time supplemental income. We also compete with Scholastic Books in the school and library book fair
market.
Our Publishing division faces competition from large U.S. and international publishing companies.
Employees
As of May 22, 2019, 178 full-time employees worked at our Tulsa office and distribution facility and at our San
Diego office. Of these employees, approximately 63% of our employees work in our distribution warehouse.
Company Reports
We make available, free of charge, on our website (www.edcpub.com) copies of our Annual Reports, Quarterly
Reports, Current Reports on Form 8-K, amendments to those reports filed or furnished to the Securities and Exchange
Commission (‘‘SEC’’) pursuant to Section 13(a) or 15(d) of the Exchange Act and reports of holdings of our
securities filed by our officers and directors under Section 16 of the Exchange Act as soon as reasonably practicable
after filing such material electronically or otherwise furnishing it to the SEC.
Item 1A. RISK FACTORS
We are a smaller reporting company and are not required to provide this information.
Item 1B. UNRESOLVED STAFF COMMENTS
None
2
Item 2.
PROPERTIES
Our headquarters office and distribution warehouse are located on a 40-acre complex at 5402 S 122nd East Ave,
Tulsa, Oklahoma. We own the complex which includes multiple buildings that combine to approximately 400,000
square feet of office and warehouse space, of which 218,700 is utilized by us and 181,300 is occupied by a third-party
tenant. All product distributions are made from our 170,000 square foot warehouse using multiple flow-rack systems,
known as ‘‘the lines,’’ to expedite order fulfillment, packaging, and shipment.
We also own a facility located at 10302 E. 55th Pl., Tulsa, Oklahoma that contains approximately 95,000 square
feet of warehouse space which is used to store our overflow inventory, along with approximately 10,000 square feet
of office space. Currently, 8,000 square feet is leased to a third-party tenant with 3,000 square feet being usable office
area and 5,000 square feet is usable warehouse area.
In addition to these owned properties, we also lease a small office in San Diego, California that is used to by
our Kane Miller employees. We believe that our operating facilities meet both present and future capacity needs.
Item 3.
LEGAL PROCEEDINGS
We are not a party to any material pending legal proceedings.
Item 4.
MINE SAFETY DISCLOSURES
None
3
PART II
Item 5.
MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
The common stock of EDC is traded on NASDAQ (symbol ‘‘EDUC’’). The number of shareholders of record
of EDC’s common stock as of May 22, 2019 was 493.
For information regarding our compensation plans see Note 9 of the notes to the financial statements and our
definitive Proxy Statement to be filed in connection with the Annual Meeting of Shareholders to be held on July 23,
2019, as outlined in Part III, Item 12 in this Annual Report.
Issuer Purchases of Equity Securities
Total # of
Shares
Purchased
Average Price
Paid Per Share
Total # of
Shares
Purchased as
Part of Publicly
Announced
Plan(1)(2)
Maximum # of
Shares that may
be Repurchased
Under the Plan(2)
Period
December 1 - 31, 2018. . . . . . . . . . . . . . . . . . . . . . . . . . . .
January 1-31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
February 1-3, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
February 4, 2019 Share Repurchase Plan Approved(2) . . .
February 4-28, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15,149
—
—
8,366
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23,515
$10.43
—
—
7.93
$ 9.54
—
—
—
8,366
8,366
574,980
574,980
574,980
800,000
791,634
791,634
(1)
In April 2008, the Board of Directors authorized us to purchase up to 1,000,000 additional shares of our common stock under a plan initiated
in 1998.
(2) On February 4, 2019 the Board of Directors approved a new stock repurchase plan, replacing the former 2008 stock repurchase plan. The
maximum number of shares which can be purchased under the new plan is 800,000. This plan has no expiration date.
On February 4, 2019 our Board of Directors approved a new share repurchase program authorizing the Company
to purchase up to 800,000 shares, representing approximately 10% of the Company’s outstanding common stock.
This new plan replaces the existing stock purchase plan which was originally approved by our Board of Directors
in 1998, and later amended to include an additional share amount in 2008 (‘‘amended 2008 plan’’). In addition to
share repurchases made by the Company under the amended 2008 and 2019 plans, throughout the year we made
several small purchases of shares from employees electing to withdraw from our 401(k) plan. The ability to
repurchase shares was also subject to certain restrictions outlined in the ninth amendment to our Loan Agreement
with our primary lender.
Item 6.
SELECTED FINANCIAL DATA
We are a smaller reporting company and are not required to provide this information.
4
Item 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
This Management’s Discussion and Analysis of Financial Condition and Results of Operations contains a
discussion of our business, including a general overview of our segments, our results of operations, our liquidity and
capital resources, and our quantitative and qualitative disclosures about market risk.
The following discussion contains forward-looking statements that reflect our future plans, estimates, beliefs and
expected performance. The forward-looking statements are dependent upon events, risks and uncertainties that may
be outside our control. Our actual results could differ materially from those discussed in these forward-looking
statements. See ‘‘Cautionary Remarks Regarding Forward-Looking Statements’’ in the front of this Annual Report on
Form 10-K.
Management Summary
We are the exclusive United States trade co-publisher of Usborne children’s books and the owner of Kane Miller.
We operate two separate segments; UBAM and Publishing, to sell our Usborne and Kane Miller children’s books.
These two segments each have their own customer base. The Publishing segment markets its products on a wholesale
basis to various retail accounts. The UBAM segment markets its products through a network of independent sales
consultants using a combination of home shows, internet party plan events and book fairs. All other supporting
administrative activities are recognized as other expenses outside of our two segments. Other expenses are primarily
compensation of our office, warehouse and sales support staff as well as the cost of operating and maintaining our
corporate office and distribution facility.
UBAM Division
Our UBAM division uses a multi-level direct selling platform to market books through independent sales
representatives (‘‘consultants’’) located throughout the United States. The customer base of UBAM consists of
individual purchasers, as well as schools and public libraries. Revenues are primarily generated through book
showings in individual homes, on social media collaboration platforms, by book fairs with school and public libraries
and other events. This past fiscal year continued a significant shift toward internet sales via social media platforms,
such as Facebook.
An important factor in the continued growth of the UBAM division is the addition of new sales consultants and
the retention of existing consultants. Current active consultants (defined as those with sales during the past six
months) often recruit new sales consultants. UBAM makes it easy to recruit by providing sign-up kits for which new
consultants can earn partial or full reimbursement based on established sales criteria. In addition, our UBAM division
provides our consultants with an extensive operational handbook, valuable training and an individual website that
they can customize and use to operate their business.
Consultants
New Consultants During Fiscal Year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Active Consultants End of Fiscal Year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21,500
31,800
32,400
35,500
Our UBAM division’s multi-level marketing platform presently has seven levels of sales representatives:
FY 2019
FY 2018
•
•
•
•
•
•
•
Consultants
Team Leaders
Senior Team Leaders
Executive Team Leaders
Senior Executive Team Leaders
Directors
Senior Directors
Upon signing up, sales representatives begin as consultants. Consultants receive commissions from each sale
they make; the commission rate they receive on each sale is determined by the marketing program under which the
5
sale is made. In addition, consultants receive a monthly sales bonus once their sales reach an established monthly
goal. Consultants who recruit other consultants and meet certain established criteria are eligible to become team
leaders. Upon reaching this level, they receive monthly override payments based upon the sales of their downline
groups.
Once team leaders reach certain established criteria, they become senior team leaders and are eligible to earn
promotion bonuses on their downline groups. Once senior team leaders reach certain established criteria, they become
executive team leaders, senior executive team leaders, directors or senior directors. Executive team leaders and higher
receive an additional monthly override payment based upon the sales of their downline groups.
During fiscal year 2019, we continued to have strong growth in our internet sales within our UBAM division.
The use of social media and party plan platforms, such as those available on Facebook, have become popular sales
tools. These platforms allow consultants to ‘‘present’’ and customers to ‘‘attend’’ online purchasing events from any
location.
Customer’s internet orders are primarily received via the consultant’s customized website, which is hosted by
the Company. Internet orders are processed through an online standard ‘‘shopping cart checkout’’ and the consultant
receives sales credit and commission on the transaction. All internet orders are shipped directly to the end customer.
Home parties occur when consultants contact hosts or hostesses (collectively ‘‘hostess’’) to hold book shows in
their homes. The consultant assists the hostess in setting up the details for the show, makes a presentation at the show
and takes orders for the books. The hostess earns discounted books based on the total sales at the party, including
online internet orders for those customers that can only attend via online access. Home party orders are typically
shipped to the hostess who then distributes the books to the end customer. Customer specials are also available for
customers when they or their party order above a specified amount. Additionally, home shows often provide an
excellent opportunity for recruiting new consultants.
The school and library program include book fairs which are held with an organization as the sponsor. The
consultant provides promotional materials to introduce our books to parents. Parents turn in their orders at a
designated time. The book fair program generates free books for the sponsoring organization. UBAM also has a
Reach for the Stars fundraiser program. This pledge-based reading incentive program provides cash and books to the
sponsoring organization and books for the participating children.
An additional fundraising program, Cards for a Cause, offers our consultants the opportunity to help members
of the community by sharing proceeds from the sale of specific items. Organizations sell variety boxes of
greeting-type cards and donate a portion of the proceeds to help support their related causes.
Publishing Division
Our Publishing division operates in a market that is highly competitive, with a large number of companies
engaged in the selling of books. The Publishing division’s customer base includes national book chains, regional and
local bookstores, toy and gift stores, school supply stores and museums. To reach these markets, the Publishing
the country and a
division utilizes a combination of commissioned sales representatives located throughout
commissioned inside sales group located at our headquarters.
The table below shows the percentage of net revenues from our Publishing division based on market type.
Publishing Division Net Revenues by Market Type
National chain stores. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14%
86%
8%
92%
Total net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
100%
100%
FY 2019
FY 2018
Publishing uses a variety of methods to attract potential new customers and maintain current customers. Our
employees attend many of the national trade shows held by the book selling industry each year, allowing us to contact
potential buyers who may be unfamiliar with our books. We actively target the national book chains through joint
6
promotional efforts and institutional advertising in trade publications. Our products are then featured in promotions,
such as catalogs offered by the vendor. We may also acquire, for a fee, an end cap position (our products are placed
on the end of a shelf) in a bookstore, which we and the publishing industry consider an advantageous location in the
bookstore.
Publishing’s in-house sales group targets the smaller independent book and gift store market. Our semi-annual,
full-color, 170-page catalogs, are mailed to over 4,000 customers and potential customers. We also offer two display
racks to assist stores in displaying our products.
(1) Result of Operations
The following table shows our statements of earnings data:
Twelve Months Ended
February 28,
2019
2018
Net revenues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$118,811,300
39,063,600
$111,984,600
35,824,300
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
79,747,700
76,160,300
Operating expenses
Operating and selling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18,550,600
36,480,400
16,164,300
17,694,700
35,359,000
15,736,300
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
71,195,300
68,790,000
Other (income) expense
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
931,300
(1,559,700)
1,119,500
(1,581,900)
Earnings before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,180,800
7,832,700
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,502,400
2,618,000
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 6,678,400
$ 5,214,700
See the detailed discussion of revenues, costs of goods sold, gross margin, general and administrative expenses
by reportable segment below. The following is a discussion of significant changes in the non-segment related general
and administrative expenses, other income and expenses and income taxes during the respective periods.
Non-Segment Operating Results for the Twelve Months Ended February 28, 2019
Operating expenses not associated with a reporting segment were $13.6 million for fiscal year ended
February 28, 2019 compared to $13.9 million for the same period a year ago. Operating expenses decreased
$0.3 million primarily as a result of savings in warehouse labor associated with our increased daily shipping capacity
totaling $0.5 million, reduced bank fees of $0.1 million, due to improved pricing agreements, and $0.1 million of
other reduced costs, partially offset by $0.4 million of expenses associated with the Company’s newly implemented
Long-Term Incentive Plan. We installed new automation equipment and made software enhancements during the
fiscal year which increased our daily shipping capacity and reduced the amount of labor involved in our warehouse
processes.
Interest expense totaled $0.9 million for the twelve months ended February 28, 2019, a decrease of $0.2 million
over the $1.1 million of interest expense reported for the same period a year ago. Interest expense decreased during
the current fiscal year due primarily to decreased borrowings on the line of credit during the current year.
Income taxes decreased $0.1 million to $2.5 million for the twelve months ended February 28, 2019, from
$2.6 million for the same period a year ago. This decrease was primarily related to a decrease in effective tax rates
between the years. Our effective tax rate, including federal, state and franchise taxes, was 27.3% for fiscal 2019 and
7
33.4% for fiscal 2018. The decrease in the tax rate from fiscal 2018 to fiscal 2019 resulted from our reduced federal
tax rate included with the passage of the Tax Cuts and Jobs Act of 2017, which is disclosed further in the footnotes
to our financial statements.
UBAM Operating Results
The following table summarizes the operating results of the UBAM segment for the twelve months ended
February 28:
Twelve Months Ended
February 28,
2019
2018
Gross sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less discounts and allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transportation revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$135,792,500
(38,072,600)
10,661,400
$121,364,700
(28,657,900)
11,010,300
Net revenues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
108,381,300
103,717,100
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
33,602,100
31,132,800
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
74,779,200
72,584,300
Operating expenses
Operating and selling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15,242,100
36,122,100
4,164,900
14,509,500
35,043,200
3,602,000
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
55,529,100
53,154,700
Operating income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 19,250,100
$ 19,429,600
Average number of active consultants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
32,000
30,900
Net revenues increased $4.7 million, or 4.5%, to $108.4 million for the fiscal year ended February 28, 2019,
when compared with net revenues of $103.7 million reported for fiscal year ending February 28, 2018. The increase
in UBAM net revenues is primarily attributed to the 3.6% increase in the average number of active consultants during
fiscal year 2019, over the same period a year ago. The increase in the average number of consultants resulted in
increased book fairs, fundraiser events and home shows, that all contributed to the growth in UBAM. UBAM also
includes sales to schools and libraries through educational consultants. In the fourth quarter of fiscal 2018, we
launched a new School and Library Certification Program (‘‘ESL Program’’) that requires our consultants to meet
certain eligibility requirements including attending web-based training and certification along with an annual
background check. This new program was developed to address the safety concerns associated with our consultants
entering schools, as well as, to increase the quality and consistency of their presentations to schools and libraries. We
expect this new program to have positive results in upcoming years.
Gross margin increased $2.2 million to $74.8 million for the fiscal year ended February 28, 2019, from
$72.6 million reported for fiscal year ending February 28, 2018. The increase in gross margin primarily resulted from
the increase in sales. Gross margin as a percentage of net revenues, decreased to 69.0% for the fiscal year 2019,
compared to 70.0% reported the same period a year ago. Our gross margin was higher in fiscal 2018 due primarily
to a change in the mix of order types. Certain order types have larger discounts and result in lower gross margin, such
as Cards for a Cause Fundraisers and Book Fair orders. These order types also result in reduced sales commissions
paid to the consultants.
Total UBAM operating expenses increased $2.3 million, or 4.3%, to $55.5 million during the fiscal year ending
February 28, 2019, when compared with $53.2 million reported for fiscal year ending February 28, 2018. Operating
expenses increased primarily as a result of increased sales commissions and increased freight costs associated with
the increase in net revenues.
8
Operating income of our UBAM division remained consistent totaling $19.3 million for fiscal year ending
February 28, 2019, as compared to $19.4 million reported for fiscal year ending February 28, 2018.
Publishing Operating Results
The following table summarizes the operating results of the Publishing segment for the twelve months ended
February 28:
Twelve Months Ended
February 28,
2019
2018
Gross sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less discounts and allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transportation revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 22,077,600
(11,681,400)
33,800
$17,675,700
(9,445,600)
37,400
Net revenues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10,430,000
8,267,500
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,461,500
4,968,500
4,691,500
3,576,000
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,082,700
1,812,800
Operating income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 2,885,800
$ 1,763,200
Our Publishing division’s net revenues increased $2.1 million, or 25.3%, to $10.4 million for the fiscal year
ended February 28, 2019, when compared with net revenues of $8.3 million reported for fiscal year ended
February 28, 2018. This increase primarily resulted from the increase in sales order volumes with our largest retail
customers in fiscal year ending February 28, 2019. Sales orders increased this year primarily due to new in-store
promotions that did not occur in the prior fiscal year. We have historically been awarded one or more in-store
promotions with our largest customer on an annual basis.
Sales in our Publishing segment are seasonal and our fiscal fourth and first quarters are traditionally lower than
the second and third quarters.
Gross margin increased $1.4 million to $5.0 million for the fiscal year ended February 28, 2019, from
$3.6 million reported for fiscal year ended February 28, 2018. The increase in gross margin primarily resulted from
the increase in sales. Gross margin as a percentage of net revenues, increased to 47.6% for the fiscal year 2019,
compared to 43.3% reported the same period a year ago. Our gross margin percentage increased as we had an increase
in sales with our largest accounts, which have lower discounts, along with a decrease in cost of sales, as a percentage
of gross sales due to a change in product mix.
Operating income for the segment increased $1.1 million, to $2.9 million, for fiscal year ended February 28,
2019 from $1.8 million reported during the same period last year. The increase in operating income resulted primarily
from the increase in sales and gross margin.
(2-3) Liquidity and Capital Resources
EDC has a history of profitability and positive cash flow. We typically fund our operations from the cash we
generate. We also use available cash primarily to purchase additional inventory, to pay down our outstanding bank
loan balances, for capital expenditures, to pay dividends and to acquire treasury stock. During fiscal year 2019, we
expanded our product lines and increased our inventory purchases which raised our year-end inventory balances. At
fiscal year-end 2019, our revolving bank credit facility loan balance was $0 with $12,439,300 in available capacity.
During fiscal year 2019, we generated positive cash flows from our operations of $3.9 million. These cash flows
resulted from net earnings, adjusted for depreciation expense, and an increase in accounts payable totaling
$10.5 million offset by an increase in inventory of $7.1 million among other balance sheet changes netting positive
operating cash flows of $0.5 million. Inventory increased during the fiscal year primarily due to the addition of new
Spanish titles totaling approximately $1.3 million, increases in stock of approximately $3.0 million due to lower than
expected sales in the last six months of the fiscal year, along with $2.5 million of additional Usborne stock received
9
in the fiscal fourth quarter to meet volume discount thresholds. The early receipt of inventory was primarily offset
by the increase in trade payables. Our cash flows from operations included:
•
•
•
•
•
•
•
•
•
net earnings of $6,678,400
depreciation expense of $1,455,800
an increase in accounts payable of $2,399,100
deferred income tax expense of $735,700
an increase in accrued salaries and commissions and other liabilities of $694,000
share-based compensation expense of $401,800
an increase in deferred revenues of $272,600
the provision for inventory valuation allowance of $140,700
the provision for doubtful accounts of $74,100
Offset by:
•
•
•
•
an increase in inventories of $7,106,800
a decrease in income tax payable of $1,042,400
an increase in accounts receivable of $419,100
an increase in prepaid expenses and other assets of $337,100
Cash used in investing activities was $1.4 million for capital expenditures. Our capital expenditures were
primarily associated with automation enhancements made to our existing pick, pack and ship lines to increase our
daily shipping capacity and reduce our warehouse labor.
Our capital expenditures included:
• Warehouse equipment of $1,333,300
• Warehouse management software system of $26,000
•
Computer equipment and related items of $21,800
•
Other improvements and equipment additions of $18,300
Cash used in financing activities was $2.1 million, which was primarily from payment of dividends totaling
$1.2 million and payments on our long-term debt of $0.9 million. We also received $0.3 million from the sale of
treasury stock associated with employee purchases through payroll withholdings and employer matching
contributions to their 401(k) accounts, offset by $0.3 million paid to acquire treasury stock.
We continue to expect the cash generated from our operations and cash available through our line of credit with
our Bank will provide us the ability to meet our future liquidity requirements. Cash generated from operations will
be used to increase inventory by expanding our product lines, to liquidate existing debt, and any excess cash is
expected to be distributed to our shareholders.
We have a Loan Agreement with MidFirst Bank (‘‘the Bank’’) including Term Loan #1 comprised of Tranche
A of $13.4 million and Tranche B of $5.0 million both with the maturity date of December 1, 2025. Tranche A has
a fixed interest rate of 4.23% and interest is payable monthly. The Loan Agreement also includes Term Loan #2 in
the amount of $4.0 million, which is secured by a warehouse and land with the maturity date of June 28, 2021, and
a $15.0 million revolving loan (‘‘line of credit’’) through August 15, 2019.
Effective June 15, 2017, the Company executed the Fifth Amendment Loan Agreement with the Bank which
modified the Loan Agreement
to increase the maximum revolving principal amount from $7.0 million to
$10.0 million and extended the termination date of the Loan Agreement to June 15, 2018. The Fifth Amendment also
modified the Loan Agreement to include an Advancing Term Loan of $3.0 million which the Company used to cover
10
the cost of the fiscal 2018 capital improvements to increase our daily shipping capacity. The Advancing Term loan
accrued interest between June 15 and December 1, 2017, at which time the balance was converted to a term loan and
set to amortize over a thirty-six-month period. This loan was paid off early in fiscal year ended February 28, 2018,
using cash flow generated from operations.
Effective September 1, 2017, we signed a Sixth Amendment Loan Agreement with the Bank which further
increased the maximum revolving principal amount from $10.0 million to $15.0 million, subject to certain collateral
restrictions.
Effective February 15, 2018, we signed a Seventh Amendment Loan Agreement with the Bank which modified
the limitation on dividends as well as modified and removed other financial covenant calculations.
On June 15, 2018, the Company executed the Eighth Amendment Loan Agreement with the Bank which
extended the termination date until August 15, 2019, reduced the interest rate pricing grid for all floating rate
borrowings covered by the Loan Agreement, established a new $3,000,000 advancing term loan to be used for capital
expansions to increase daily shipping capacity, released the personal guaranty of Randall W. White and Carol White,
along with other covenant restrictions being lessened. The amendment also included an adjustment to the Adjusted
Funded Debt to EBITDA ratio for covenant compliance.
On February 7, 2019, the Company executed the Ninth Amendment Loan Agreement which removed the
covenant prohibiting the Company from repurchasing its shares and identified certain limitations on the amount of
funds that the Company could use to repurchase shares.
We had no borrowings outstanding on our revolving credit agreement at February 28, 2019 and 2018. Available
credit under the revolving credit agreement was $12,439,300 and $9,424,000 at February 28, 2019 and 2018,
respectively.
Tranche B of Term Loan #1, Term Loan #2 and the line of credit accrue interest monthly, at the bank adjusted
LIBOR Index plus a tiered pricing rate based on the Company’s Adjusted Funded Debt to EBITDA Ratio (4.99% at
February 28, 2019).
The Loan Agreement also contains a provision for our use of the Bank’s letters of credit. The Bank agrees to
issue, or obtain issuance of commercial or stand-by letters of credit provided that the sum of the line of credit plus
the letters of credit issued would not exceed the borrowing base in effect at the time. For the year ended February 28,
2019, we had no letters of credit outstanding. The agreement contains provisions that require us to maintain specified
financial ratios, restrict transactions with related parties, prohibit mergers or consolidation, disallow additional debt,
and limit the amounts of dividends declared, investments, capital expenditures, leasing transactions, and establish a
dollar limit on the amount of shares that can be repurchased.
The following table reflects aggregate future maturities of long-term debt during the next five fiscal years and
thereafter as follows:
Year ending February 28 (29),
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
945,900
988,600
1,038,100
1,087,600
1,139,500
14,576,900
$19,776,600
In September 2002, the Board of Directors authorized a minimum annual cash dividend of 20% of net earnings.
On February 16, 2017, we announced that we were suspending dividends to focus all resources and cash requirements
toward financing future growth. In May 2018, the Board of Directors of the Company approved the reinstatement of
dividends.
In April 2008, our Board of Directors amended our 1998 stock repurchase plan, establishing that we may
purchase up to an additional 1,000,000 shares as market conditions warrant. In February 2019, our Board of Directors
approved a new stock repurchase plan to replace the amended 2008 plan. Under the new 2019 plan, the Company
11
is authorized to purchase up to 800,000 shares of common stock, representing approximately 10% of the outstanding
shares as of February 28, 2019. When management expects the stock is undervalued and when stock becomes
available at an attractive price, we can utilize free cash flow to repurchase shares. Management believes this enhances
the value to the remaining shareholders and that these repurchases will have no adverse effect on our short-term and
long-term liquidity.
Contractual Obligations
We are a smaller reporting company and are not required to provide this information.
Critical Accounting Policies
Our discussion and analysis of our financial condition and results of operations are based upon our financial
statements, which have been prepared in accordance with accounting principles generally accepted in the United
States. The preparation of these financial statements requires us to make estimates and judgments that affect the
reported amounts of assets, liabilities, revenues and expenses, and related disclosures of contingent assets and
liabilities. On an on-going basis, we evaluate our estimates, including those related to our valuation of inventory,
allowance for uncollectible accounts receivable, allowance for sales returns, long-lived assets and deferred income
taxes. We base our estimates on historical experience and on various other assumptions that are believed to be
reasonable under the circumstances, the results of which form the basis for making judgments about the carrying
values of assets and liabilities that are not readily apparent from other sources.
Actual results may materially differ from these estimates under different assumptions or conditions. Historically,
however, actual results have not differed materially from those determined using required estimates. Our significant
accounting policies are described in the notes accompanying the financial statements included elsewhere in this
report. However, we consider the following accounting policies to be more significantly dependent on the use of
estimates and assumptions.
Stock-Based Compensation
We account for stock-based compensation whereby share-based payment transactions with employees, such as
stock options and restricted stock, are measured at estimated fair value at the date of grant. For awards subject to
service conditions, compensation expense is recognized over the vesting period on a straight-line basis. Awards
subject to performance conditions are attributed separately for each vesting tranche of the award and are recognized
ratably from the service inception date to the vesting date for each tranche. Forfeitures are recognized when they
occur.
The restricted share awards granted under the 2019 Long-Term Incentive Plan (‘‘2019 LTI Plan’’) contain both
service and performance conditions. The Company recognizes share compensation expense only for the portion of
the restricted share awards that are considered probable of vesting. Shares are considered granted, and the service
inception date begins, when a mutual understanding of the key terms and conditions between the Company and the
employees have been established. The fair value of these awards is determined based on the closing price of the
shares on the grant date. The probability of restricted share awards granted with future performance conditions is
evaluated at each reporting period and compensation expense is adjusted based on the probability assessment.
For certain awards that provide discretion to adjust the allocation of the restricted shares, the service-inception
date for such awards could precede the grant date as a mutual understanding of the key terms and conditions between
the Company and the employees has not yet been established. For awards in which the service-inception date
precedes the grant date, compensation cost is accrued beginning on the service-inception date. The Company
estimates the award’s fair value on each subsequent reporting date, until the grant date, based on the closing market
price of the Company’s common stock. On the grant date, the award’s fair value is fixed, subject to the remaining
performance conditions, and the cumulative amount of previously recognized compensation expense is adjusted to
the fair value at the grant date. During fiscal year 2019, the Company recognized $0.4 million of compensation
expense associated with the shares granted.
Revenue Recognition
Sales associated with product orders are recognized and recorded when products are shipped. Products are
shipped FOB shipping point. UBAM’s sales are generally paid at the time the product is ordered. Sales which have
12
been paid for but not shipped are classified as deferred revenue on the balance sheet. Sales associated with
consignment inventory are recognized when reported and payment associated with the sale has been remitted.
Transportation revenue represents the amount billed to the customer for shipping the product and is recorded when
the product is shipped.
Estimated allowances for sales returns are recorded as sales are recognized. Management uses a moving average
calculation to estimate the allowance for sales returns. We are not responsible for product damaged in transit.
Damaged returns are primarily received from the retail stores of our Publishing Division. Those damages occur in
the stores, not in shipping to the stores, and we typically do not offer credit for damaged returns. It is industry practice
to accept non-damaged returns from retail customers. Management has estimated and included a reserve for sales
returns of $0.2 million and $0.2 million for the fiscal years ended February 28, 2019 and 2018, respectively.
Allowance for Doubtful Accounts
We maintain an allowance for estimated losses resulting from the inability of our customers to make required
payments and a reserve for vendor share markdowns (collectively ‘‘allowance for doubtful accounts’’). An estimate
of uncollectible amounts is made by management based upon historical bad debts, current customer receivable
balances, age of customer receivable balances, customers’ financial conditions and current economic trends.
Management has estimated an allowance for doubtful accounts of $0.3 million and $0.3 million as of February 28,
2019 and 2018, respectively. Included within this allowance is $0.1 million of reserve for vendor discounts to sell
remaining inventory as of February 28, 2019 and 2018.
Inventory
Our inventory contains over 2,000 titles, each with different rates of sale depending upon the nature and
popularity of the title. Almost all of our product line is saleable as the books are not topical in nature and remain
current in content today as well as in the future. Most of our products are printed in Europe, China, Singapore, India,
Malaysia and Dubai resulting in a four to six-month lead-time to have a title printed and delivered to us.
Certain inventory is maintained in a noncurrent classification. Management continually estimates and calculates
the amount of noncurrent inventory. Noncurrent inventory arises due to occasional purchases of titles in quantities
in excess of what will be sold within the normal operating cycle, due to minimum order requirements of our suppliers.
Noncurrent inventory was estimated by management using the current year turnover ratio by title. All inventory in
excess of 2 ½ years of anticipated sales is classified as noncurrent inventory. Noncurrent inventory balances prior to
valuation allowances were $0.9 million and $0.7 million at February 28, 2019 and 2018, respectively.
Consultants that meet certain eligibility requirements may request and receive inventory on consignment. We
believe allowing our consultants to have consignment inventory greatly increases their ability to be successful in
making effective presentations at home shows, book fairs and other events; and having consignment inventory leads
to additional sales opportunities. Approximately 11% of our active consultants maintained consignment inventory at
the end of the fiscal year. Consignment inventory is stated at cost, less an estimated reserve for consignment inventory
that is not expected to be sold or returned to the Company. The total cost of inventory on consignment with
consultants was $1.5 million and $1.1 million at February 28, 2019 and 2018, respectively.
Inventories are presented net of a valuation allowance, which includes reserves for inventory obsolescence and
reserves for consigned inventory that is not expected to be sold or returned to the Company. Management estimates
the inventory obsolescence allowance for both current and noncurrent inventory, which is based on management’s
identification of slow-moving inventory. Management has estimated a valuation allowance for both current and
noncurrent inventory, including the reserve for consigned inventory, of $0.4 million and $0.7 million as of
February 28, 2019 and 2018, respectively.
Our principal supplier, based in England, generally requires a minimum re-order of 6,500 or more of a title in
order to get a solo print run. Smaller orders would require a shared print run with the supplier’s other customers,
which can result in lengthy delays to receive the ordered title. Anticipating customer preferences and purchasing
habits requires historical analysis of similar titles in the same series. We then place the initial order or re-order based
upon this analysis. These factors and historical analysis have led our management to determine that 2 ½ years
represents a reasonable estimate of the normal operating cycle for our products.
13
New Accounting Pronouncements
See the New Accounting Pronouncements section of Note 1 to our financial statements, included in Part IV, Item
15 of this report, for further details of recent accounting pronouncements.
Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We are a smaller reporting company and are not required to provide this information.
Item 8.
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The information required by Item 8 begins at page 20.
Item 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE
None
Item 9A. CONTROLS AND PROCEDURES
An evaluation was performed of the effectiveness of the design and operation of our disclosure controls and
procedures pursuant to Exchange Act Rule 13a-15(a) as of February 28, 2019. This evaluation was conducted under
the supervision and with the participation of our management, including our Chief Executive Officer (Principal
Executive Officer) and our Chief Financial Officer and Corporate Secretary (Principal Financial and Accounting
Officer).
Based on that evaluation, these officers concluded that our disclosure controls and procedures were effective to
ensure that information required to be disclosed in reports that we file or submit under the Securities Exchange Act
of 1934 (the ‘‘Exchange Act’’) is accumulated and communicated to them, as appropriate, to allow timely decisions
regarding required disclosure and is recorded, processed, summarized and reported in accordance within the time
periods specified in SEC rules and forms. It should be noted that the design of any system of controls is based in part
upon certain assumptions about the likelihood of future events.
During the fourth quarter of the fiscal year covered by this report on Form 10-K, there have been no changes
in our internal control over financial reporting that have materially affected or are reasonably likely to materially
affect, our internal control over financial reporting.
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
Our management is responsible for establishing and maintaining adequate internal control over financial
reporting, as such term is defined in Rule 13a-15(f) of the Exchange Act. Under the supervision and with the
participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we
evaluated the effectiveness of our internal control over financial reporting based on the framework in Internal Control
– Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission in
1992. All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those
systems determined to be effective can provide only reasonable assurance with respect to financial statement
preparation and presentation. Projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate. Based on our evaluation under that framework and applicable SEC rules, our
management concluded that our internal control over financial reporting was effective as of February 28, 2019. The
original framework was updated with the issuance of the 2013 Internal Control – Integrated Framework issued by
the Committee of Sponsoring Organizations of the Treadway Commission. Our management has not yet implemented
the 2013 framework, but is expecting to implement this framework in the upcoming fiscal year.
This annual report does not include an attestation report of our registered public accounting firm regarding
internal control over financial reporting. Management’s report was not subject to attestation by our registered public
accounting firm pursuant to rules of the SEC that permit us to provide only management’s report in this annual report.
Item 9B. OTHER INFORMATION
None
14
PART III
Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
(a)
Identification of Directors
The information required by this Item 10 is furnished by incorporation by reference to the information under the
caption ‘‘Election of Directors’’ in our definitive Proxy Statement to be filed in connection with the Annual Meeting
of Shareholders to be held on July 23, 2019.
(b)
Identification of Executive Officers
The information required by this Item 10 is furnished by incorporation by reference to the information under the
caption ‘‘Executive Officers of the Registrant’’ in our definitive Proxy Statement to be filed in connection with the
Annual Meeting of Shareholders to be held on July 23, 2019.
(c) Compliance with Section 16 (a) of the Exchange Act
The information required by this Item 10 is furnished by incorporation by reference to the information under the
caption ‘‘Section 16 (a) Beneficial Ownership Reporting Compliance’’ in our definitive Proxy Statement to be filed
in connection with the Annual Meeting of Shareholders to be held on July 23, 2019.
Item 11.
EXECUTIVE COMPENSATION
The information required by this Item 11 is furnished by incorporation by reference to the information under the
caption ‘‘Executive Compensation’’ in our definitive Proxy Statement to be filed in connection with the Annual
Meeting of Shareholders to be held on July 23, 2019.
Item 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
AND RELATED STOCKHOLDER MATTERS
The information required by this Item 12 is furnished by incorporation by reference to the information under the
captions ‘‘Security Ownership of Certain Beneficial Owners and Management’’ and ‘‘Compensation Plans’’ in our
definitive Proxy Statement to be filed in connection with the Annual Meeting of Shareholders to be held on July 23,
2019.
Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
INDEPENDENCE
None
Item 14.
PRINCIPAL ACCOUNTING FEES AND SERVICES
The information required by this Item 14 is furnished by incorporation by reference to the information under the
caption ‘‘Independent Registered Public Accountants’’ in our definitive Proxy Statement to be filed in connection
with the Annual Meeting of Shareholders to be held on July 23, 2019.
15
PART IV
Item 15.
EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a) The following documents are filed as part of this report:
1.
Financial Statements
Report of Independent Registered Public Accounting Firm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance Sheets as of February 28, 2019 and 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Statements of Earnings for the Years ended February 28, 2019 and 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . .
Statements of Shareholders’ Equity for the Years ended February 28, 2019 and 2018 . . . . . . . . . . . . . . . . .
Statements of Cash Flows for the Years ended February 28, 2019 and 2018. . . . . . . . . . . . . . . . . . . . . . . . .
Page
20
21
22
23
24
Notes to Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25-39
Schedules have been omitted as such information is either not required or is included in the financial statements.
2.
Exhibits
*3.1
*3.2
*3.3
*3.4
3.5
3.6
3.7
Restated Certificate of Incorporation dated April 26, 1968 and Certificate of Amendment thereto dated
June 21, 1968 are incorporated herein by reference to Exhibit 1 to Registration Statement on Form 10-K
(File No. 0-04957).
Certificate of Amendment of Restated Certificate of
Incorporation dated August 27, 1977 is
incorporated herein by reference to Exhibit 20.1 to Form 10-K for fiscal year ended February 28, 1981
(File No. 0-04957).
By-Laws, as amended, are incorporated herein by reference to Exhibit 20.2. to Form 10-K for fiscal year
ended February 28, 1981 (File No. 0-04957).
Certificate of Amendment of Restated Certificate of Incorporation dated November 17, 1986 is
incorporated herein by reference to Exhibit 3.3 to Form 10-K for fiscal year ended February 28, 1987
(File No. 0-04957).
Certificate of Amendment of Restated Certificate of Incorporation dated March 22, 1996 is incorporated
herein by reference to Exhibit 3.4 to Form 10-K for
fiscal year ended February 28, 1997
(File No. 0-04957).
Certificate of Amendment of Restated Certificate of Incorporation dated July 15, 2002 is incorporated
herein by reference to Exhibit 10.30 to Form 10-K dated February 28, 2003 (File No. 0-04957).
Certificate of Amendment of Restated Certificate of Incorporation dated August 15, 2018 is incorporated
herein by reference to Exhibit 3.1 to Form 8-K dated August 21, 2018 (File No. 0-04957).
*4.1
Specimens of Common Stock Certificates are incorporated herein by reference to Exhibits 3.1 and 3.2 to
Registration Statement on Form 10-K (File No. 0-04957) filed June 29, 1970.
16
*10.1
*10.2
*10.3
10.4
10.5
10.6
Usborne Agreement-Contractual agreement by and between the Company and Usborne Publishing Limited
dated November 25, 1988 is incorporated herein by reference to Exhibit 10.12 to Form 10-K dated
February 28, 1989 (File No. 0-04957).
Party Plan-Contractual agreement by and between the Company and Usborne Publishing Limited dated
March 14, 1989 is incorporated herein by reference to Exhibit 10.13 to Form 10-K dated February 28, 1989
(File No. 0-04957).
Amendment dated January 1, 1992 to Usborne Agreement - Contractual agreement by and between the
Company and Usborne Publishing Limited is incorporated herein by reference to Exhibit 10.13 to
Form 10-K dated February 29, 1992 (File No. 0-04957).
Educational Development Corporation 2002 Incentive Stock Option Plan is incorporated herein by
reference to Exhibit A to definitive proxy statement on Schedule 14A dated May 23, 2002
(File No. 0-04957).
Amendment dated November 12, 2002 to Usborne Agreement – Contractual agreement by and between us
and Usborne Publishing Limited is incorporated herein by reference to Exhibit 10.32 to Form 10-K dated
February 28, 2003 (File No. 0-04957).
Employment Agreement between Randall W. White and the Company dated February 28, 2004
incorporated herein by reference to Exhibit 10.8 to Form 10-K dated February 28, 2005 (File No. 0-04957).
**10.7
Loan Agreement dated December 1, 2015 by and between the Company and MidFirst Bank, Tulsa, OK
**10.8
Purchase and Sale Agreement dated December 1, 2015 by and between the Company and Hilti, Inc.,
Tulsa, OK
**10.9
Lease Agreement dated December 1, 2015 by and between the Company and Hilti, Inc., Tulsa, OK
**10.10 First Amendment Loan Agreement dated March 10, 2016 by and between the Company and MidFirst
Bank, Tulsa, OK
**10.11 Second Amendment Loan Agreement dated June 15, 2016 by and between the Company and MidFirst
Bank, Tulsa, OK
**10.12 Third Amendment Loan Agreement dated June 28, 2016 by and between the Company and MidFirst Bank,
Tulsa, OK
**10.13 Fourth Amendment Loan Agreement dated February 7, 2017 by and between the Company and MidFirst
Bank, Tulsa, OK
10.14
10.15
10.16
Fifth Amendment Loan Agreement dated June 12, 2017 by and between the Company and MidFirst Bank,
Tulsa, OK incorporated herein by reference to Exhibit 10.01 to Form 8-K dated June 15, 2017 (File No.
0-04957).
Sixth Amendment Loan Agreement dated September 1, 2017 by and between the Company and MidFirst
Bank, Tulsa, OK incorporated herein by reference to Exhibit 10.01 to Form 8-K dated September 7, 2017
(File No. 0-04957).
Seventh Amendment Loan Agreement dated February 16, 2018 by and between the Company and MidFirst
Bank, Tulsa, OK incorporated herein by reference to Exhibit 10.01 to Form 8-K dated February 22, 2018
(File No. 0-04957).
17
10.17
10.18
Eighth Amendment Loan Agreement dated June 15, 2018 by and between the Company and MidFirst
Bank, Tulsa, OK incorporated herein by reference to Exhibit 10.01 to Form 8-K dated June 21, 2018
(File No. 0-04957).
Ninth Amendment Loan Agreement dated February 7, 2019 by and between the Company and MidFirst
Bank, Tulsa, OK incorporated herein by reference to Exhibit 10.01 to Form 8-K dated February 8, 2019
(File No. 0-04957).
**23.1
Consent of Independent Registered Public Accounting Firm.
**31.1
Certification of the Chief Executive Officer of Educational Development Corporation pursuant to Section
302 of the Sarbanes-Oxley Act of 2002.
**31.2
Certification of the Chief Financial Officer and Corporate Secretary (Principal Financial and Accounting
Officer) of Educational Development Corporation pursuant to Section 302 of the Sarbanes-Oxley Act of
2002.
**32.1
Certification pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002.
*
**
Paper Filed
Filed Herewith
Item 16.
FORM 10-K SUMMARY
Not applicable
18
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Company has
duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
EDUCATIONAL DEVELOPMENT CORPORATION
Date:
May 29, 2019
By
/s/ Dan E. O’Keefe
Dan E. O’Keefe
Chief Financial Officer and Corporate Secretary
(Principal Financial and Accounting Officer)
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the
following persons on behalf of the registrant and in the capacities and on the date indicated.
Date:
May 29, 2019
/s/ Randall W. White
Randall W. White
Chairman of the Board, President and Director
(Principal Executive Officer)
May 29, 2019
/s/ John A. Clerico
John A. Clerico, Director
May 29, 2019
/s/ Ronald McDaniel
Ronald McDaniel, Director
May 29, 2019
/s/ Dr. Kara Gae Neal
Dr. Kara Gae Neal, Director
May 29, 2019
/s/ Betsy Richert
Betsy Richert, Director
May 29, 2019
/s/ Dan E. O’Keefe
Dan E. O’Keefe
Chief Financial Officer and Corporate Secretary
(Principal Financial and Accounting Officer)
19
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and the Board of Directors of Educational Development Corporation
Opinion on the Financial Statements
We have audited the accompanying balance sheets of Educational Development Corporation (the Company) as
of February 28, 2019 and 2018, and the related statements of earnings, shareholders’ equity and cash flows for the
years then ended, and the related notes to the financial statements (collectively, the financial statements). In our
opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of
February 28, 2019 and 2018, and the results of its operations and its cash flows for the years then ended in conformity
with accounting principles generally accepted in the United States of America.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express
an opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered
with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent
with respect to the Company in accordance with U.S. federal securities laws and the applicable rules and regulations
of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial statements are free of material
misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform,
an audit of its internal control over financial reporting. As part of our audits we are required to obtain an
understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the
effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our audits included performing procedures to assess the risks of material misstatement of the financial
statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures
included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our
audits also included evaluating the accounting principles used and significant estimates made by management, as well
as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable
basis for our opinion.
/s/ HOGANTAYLOR LLP
We have served as the Company’s auditor since 2005.
Tulsa, Oklahoma
May 29, 2019
20
EDUCATIONAL DEVELOPMENT CORPORATION
BALANCE SHEETS
AS OF FEBRUARY 28,
2019
2018
ASSETS
CURRENT ASSETS:
Cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, less allowance for doubtful accounts of $268,600 (2019)
and $297,100 (2018) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories - Net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 3,199,300
$ 2,723,300
3,258,800
33,445,600
1,603,500
2,913,700
26,618,600
1,259,000
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
41,507,200
33,514,600
INVENTORIES - Net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PROPERTY, PLANT AND EQUIPMENT - Net . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OTHER ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
575,000
27,164,600
19,500
435,900
27,860,500
26,900
TOTAL ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 69,266,300
$ 61,837,900
LIABILITIES AND SHAREHOLDERS’ EQUITY
CURRENT LIABILITIES:
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current maturities of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued salaries and commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 14,228,600
965,600
945,900
2,039,000
756,400
410,100
4,177,900
$ 12,469,000
693,000
881,200
2,007,900
1,798,800
—
3,517,900
Total current liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23,523,500
21,367,800
LONG-TERM DEBT - Net of current maturities . . . . . . . . . . . . . . . . . . . . . . . . . . .
DEFERRED INCOME TAXES - Net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OTHER LONG-TERM LIABILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18,830,700
872,600
109,000
19,825,100
136,900
106,000
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
43,335,800
41,435,800
COMMITMENTS (Note 7)
SHAREHOLDERS’ EQUITY:
Common stock, $0.20 par value; Authorized 16,000,000 shares; Issued
12,092,080 shares; Outstanding 8,195,082 (2019) and 8,179,612 (2018)
shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital in excess of par value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less treasury stock, at cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,418,400
8,975,100
25,754,900
2,418,400
8,573,300
20,714,500
37,148,400
(11,217,900)
31,706,200
(11,304,100)
Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25,930,500
20,402,100
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY . . . . . . . . . . . . . . . . . . .
$ 69,266,300
$ 61,837,900
See notes to financial statements.
21
EDUCATIONAL DEVELOPMENT CORPORATION
STATEMENTS OF EARNINGS
FOR THE YEARS ENDED FEBRUARY 28,
GROSS SALES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less discounts and allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transportation revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$157,870,100
(49,754,000)
10,695,200
$139,040,400
(38,103,500)
11,047,700
NET REVENUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
COST OF GOODS SOLD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
118,811,300
39,063,600
111,984,600
35,824,300
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
79,747,700
76,160,300
2019
2018
OPERATING EXPENSES:
Operating and selling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18,550,600
36,480,400
16,164,300
17,694,700
35,359,000
15,736,300
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
71,195,300
68,790,000
INTEREST EXPENSE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OTHER INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
931,300
(1,559,700)
1,119,500
(1,581,900)
EARNINGS BEFORE INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,180,800
7,832,700
INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,502,400
2,618,000
NET EARNINGS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
6,678,400
$
5,214,700
BASIC AND DILUTED EARNINGS PER SHARE:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
0.82
0.81
$
$
0.64
0.64
WEIGHTED AVERAGE NUMBER OF COMMON AND EQUIVALENT
SHARES OUTSTANDING:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,189,149
8,175,996
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,196,628
8,181,322
Dividends declared per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
0.20
$
—
See notes to financial statements.
22
EDUCATIONAL DEVELOPMENT CORPORATION
STATEMENTS OF SHAREHOLDERS’ EQUITY
AS OF FEBRUARY 28,
Common Stock
(par value $0.20 per share)
Number of
Shares Issued
Amount
Capital
in Excess
of
Par Value
Treasury Stock
Retained
Earnings
Number of
Shares
Amount
Shareholders’
Equity
12,082,080
$2,416,400 $8,549,000 $15,499,800 3,901,932 $(11,247,800) $15,217,400
10,000
2,000
24,300
—
—
—
—
26,300
20,138
(98,400)
(98,400)
—
—
—
—
—
—
—
—
—
— 5,214,700
(9,602)
—
42,100
42,100
— 5,214,700
BALANCE -
February 28, 2017 . . .
Exercise of stock
options. . . . . . . . . .
Purchases of treasury
stock . . . . . . . . . . .
Sales of treasury
stock . . . . . . . . . . .
Net earnings . . . . . . .
BALANCE -
February 28, 2018 . . .
12,092,080
$2,418,400 $8,573,300 $20,714,500 3,912,468 $(11,304,100) $20,402,100
Purchases of treasury
stock . . . . . . . . . . .
Sales of treasury
stock . . . . . . . . . . .
Dividends paid
($0.15/share) . . . . .
Dividends declared
($0.05/share) . . . . .
Share-based
compensation
expense (see Note
9 to the financial
statements). . . . . . .
Net earnings . . . . . . .
BALANCE -
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
25,171
(256,500)
(256,500)
— (40,641)
342,700
342,700
— (1,227,900)
—
(410,100)
401,800
—
— 6,678,400
—
—
—
—
— (1,227,900)
—
(410,100)
—
401,800
— 6,678,400
February 28, 2019 . . .
12,092,080
$2,418,400 $8,975,100 $25,754,900 3,896,998 $(11,217,900) $25,930,500
See notes to financial statements.
23
EDUCATIONAL DEVELOPMENT CORPORATION
STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED FEBRUARY 28,
2019
2018
CASH FLOWS FROM OPERATING ACTIVITIES:
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net earnings to net cash provided by operating
$ 6,678,400
$ 5,214,700
activities:
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for inventory valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation expense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in assets and liabilities:
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued salaries and commissions, and other liabilities . . . . . . . . . . . . . . . . . .
Deferred revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,455,800
735,700
74,100
140,700
401,800
(419,100)
(7,106,800)
(337,100)
2,399,100
694,000
272,600
(1,042,400)
Total adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(2,731,600)
Net cash provided by operating activities. . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,946,800
1,251,000
264,900
510,900
311,800
—
(407,700)
7,079,000
(412,300)
(5,096,300)
177,400
59,900
279,400
4,018,000
9,232,700
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(1,399,400)
(1,437,700)
Net cash used in investing activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(1,399,400)
(1,437,700)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payments on long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash received from sale of treasury stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash used to purchase treasury stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash proceeds from issuance of stock options. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net payments on line of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(929,700)
—
342,700
(256,500)
—
—
(1,227,900)
(1,877,000)
1,019,000
42,100
(98,400)
26,300
(4,882,900)
—
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(2,071,400)
(5,770,900)
NET INCREASE IN CASH AND CASH EQUIVALENTS . . . . . . . . . . . . . . . . . . .
CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD . . . . . . . . . . . .
476,000
2,723,300
2,024,100
699,200
CASH AND CASH EQUIVALENTS - END OF PERIOD . . . . . . . . . . . . . . . . . . .
$ 3,199,300
$ 2,723,300
SUPPLEMENTAL DISCLOSURE OF CASH FLOWS INFORMATION:
Cash paid for interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
926,900
$ 1,116,500
Cash paid for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 2,874,300
$ 2,073,600
NON-CASH TRANSACTIONS:
Accrued capital expenditures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
— $
639,500
See notes to financial statements.
24
EDUCATIONAL DEVELOPMENT CORPORATION
NOTES TO FINANCIAL STATEMENTS
YEARS ENDED FEBRUARY 28, 2019 AND 2018
1.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Nature of Business—Educational Development Corporation (‘‘we,’’ ‘‘our,’’ ‘‘us,’’ or ‘‘the Company’’)
distributes books and publications through our Usborne Books & More (‘‘UBAM’’) and EDC Publishing
(‘‘Publishing’’) divisions to individual consumers, book, toy and gift stores, libraries and home educators located
throughout the United States (‘‘U.S.’’). We are the exclusive U.S. trade co-publisher of books and related items,
published by Usborne Publishing Limited (‘‘Usborne’’), an England-based publishing company, our largest supplier.
We also publish books and related items through our ownership of Kane Miller Book Publisher (‘‘Kane Miller’’).
Stock Split—On July 24, 2018, our Board of Directors authorized a two-for-one stock split in the form of a stock
dividend. The stock dividend was distributed on August 22, 2018 to shareholders of record as of August 14, 2018.
All share-based data, including the number of shares outstanding, have been retroactively adjusted to reflect the stock
split for all periods presented.
Estimates—Our financial statements were prepared in conformity with generally accepted accounting principles
in the United States of America, which requires management to make estimates and assumptions that affect the
amounts and disclosures in the financial statements. Actual results could differ from these estimates.
Reclassifications—Certain reclassifications have been made to the fiscal 2018 balance sheet, statement of
earnings, statement of cash flows and footnotes to conform to the classifications used in fiscal 2019. These
reclassifications had no effect on net earnings.
Business Concentration—A significant portion of our inventory purchases are concentrated with Usborne.
Purchases from them were approximately $29.8 million and $15.1 million for the years ended February 28, 2019 and
2018, respectively. Total inventory purchases for those same periods were approximately $42.8 million and
$24.5 million, respectively. As of February 28, 2019, our outstanding accounts payable due to Usborne was
$5.6 million.
A significant portion of our UBAM division sales are facilitated through the use of social media collaboration
platforms that allow our consultants to interact in real-time, or near real-time, with customers. Consultants use these
platforms to invite potential customers to ‘‘online parties,’’ provide book recommendations, answer questions and
provide links to other supporting online materials. When a customer is ready to purchase books from the online party,
they are redirected from the social media platform to the consultant’s e-commerce site where the order can be placed.
Cash and Cash Equivalents—Cash and cash equivalents are maintained at financial institutions and, at times,
balances may exceed federally insured limits of $250,000. We have never experienced any losses related to these
balances. The majority of payments due from banks for third party credit card transactions process within two
business days. These amounts due are classified as cash and cash equivalents. Cash and cash equivalents also include
demand and time deposits, money market funds and other marketable securities with maturities of three months or
less when acquired.
Accounts Receivable—Accounts receivable are uncollateralized customer obligations due under normal trade
terms, generally requiring payment within thirty days from the invoice date. Extended payment terms are offered at
certain times of the year for orders that meet minimum quantities or amounts. Accounts receivable are stated at the
amount management expects to collect from outstanding balances. Delinquency fees are not assessed. Payments of
accounts receivable are allocated to the specific invoices identified on the customers’ remittance advice. Accounts
receivable are carried at original invoice amount less an estimated reserve made for returns and discounts based on
quarterly review of historical rates of returns and expected discounts to be taken. The carrying amount of accounts
receivable is reduced, if needed, by a valuation allowance that reflects management’s best estimate of the amounts
that will not be collected.
Management periodically reviews accounts receivable balances and, based on an assessment of historical bad
debts, current customer receivable balances, age of customer receivable balances, customers’ financial conditions and
current economic trends, estimates the portion of the balance that will not be collected. Management provides for
probable uncollectible amounts through a charge to earnings and a credit to a valuation account based on its
assessment of the current status of the individual accounts. Balances which remain outstanding after management has
25
used reasonable collection efforts are written off through a charge to the valuation allowance and a credit to accounts
receivable. Recoveries of accounts receivable previously written off are recorded as income when received.
Management has estimated an allowance for doubtful accounts of $268,600 and $297,100 as of February 28,
2019 and 2018, respectively. Included within this allowance is $93,900 of reserve for vendor discounts to sell
remaining inventory as of February 28, 2019 and 2018.
Inventories—Inventories are stated at the lower of cost or net realizable value. Cost is determined using the
average costing method. We present a portion of our inventory as a noncurrent asset. Occasionally we purchase book
inventory in quantities in excess of what will be sold within the normal operating cycle due to the minimum order
requirements of our primary supplier. These excess quantities are included in noncurrent inventory. We estimate
noncurrent inventory using the current year turnover ratio by title. All inventory in excess of 2½ years of anticipated
sales is classified as noncurrent inventory.
Consultants that meet certain eligibility requirements may request and receive inventory on consignment.
Consignment inventory is stated at the lower of cost or net realizable value, less an estimated reserve for consignment
inventory that is not expected to be sold or returned to the Company. The total cost of inventory on consignment,
excluding the estimated reserve, with consultants was $1,545,000 and $1,549,300 at February 28, 2019 and 2018,
respectively. The Company has reserved for consignment inventory not expected to be sold or returned of $48,600
and $460,000 as of February 28, 2019 and 2018, respectively.
Inventories are presented net of a valuation allowance, which includes reserves for inventory obsolescence and
consultant consignment inventory that is not expected to be sold or returned. Management estimates the allowance
for both current and noncurrent inventory. The allowance is based on management’s identification of slow-moving
inventory and estimated consignment inventory that will not be sold or returned.
Property, Plant and Equipment—Property, plant and equipment are stated at cost and depreciated on a
straight-line basis over the estimated useful lives, as follows:
Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building improvements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
30 years
10 – 15 years
3 – 15 years
3 years
Capitalized projects that are not placed in service are recorded as in progress and are not depreciated until the
related assets are placed in service.
Impairments of Long-Lived Assets—We review the value of long-lived assets for possible impairment
whenever events or changes in circumstances indicate that the carrying value of the assets may not be recoverable
based on estimated future cash flows. Such indicators include, among others, the nature of the asset, the projected
future economic benefit of the asset, historical and future cash flows and profitability measurements. If the carrying
value of an asset exceeds the future undiscounted cash flows expected from the asset, we recognize an impairment
charge for the excess of carrying value of the asset over its estimated fair value. Determination as to whether and how
much an asset is impaired involves management estimates and can be impacted by other uncertainties. No impairment
was noted during fiscal year 2019 or 2018.
Income Taxes—We account for income taxes using the liability method. Under this method, deferred tax assets
and liabilities are determined based on the difference between the financial statement and the tax basis of assets and
liabilities using the current tax laws and rates. A valuation allowance is established when necessary to reduce deferred
tax assets to the amounts that are ‘‘more likely than not’’ to be realized.
Revenue Recognition—Sales are generally recognized and recorded when products are shipped. Products are
shipped FOB shipping point. UBAM’s sales are generally paid at the time the product is ordered. Sales which have
been paid for but not shipped are classified as deferred revenue on the balance sheet. Sales associated with
consignment inventory are recognized when reported and payment associated with the sale has been remitted.
Transportation revenue represents the amount billed to the customer for shipping the product and is recorded when
the product is shipped.
Estimated allowances for sales returns, which reduce net sales and costs of goods sold, are recorded as sales are
recognized. Management uses a moving average calculation to estimate the allowance for sales returns. We are not
26
responsible for product damaged in transit. Damaged returns are primarily from retail stores. These returns result
from damage that occurs in the stores, not in shipping to the stores. It is industry practice to accept non-damaged
returns from retail customers. Management has estimated sales returns of approximately $204,000 and $217,000 as
of February 28, 2019 and 2018, respectively, which is included in other current liabilities on the Company’s balance
sheet. In addition, Management has recorded an asset for the expected value of non-damaged inventories to be
returned. The estimated value of returned products of $102,000 and $117,000 is included in other current assets on
the Company’s balance sheet as of February 28, 2019 and 2018, respectively.
Advertising Costs—Advertising costs are expensed as incurred. Advertising expenses, included in general and
administrative expenses in the statements of earnings, were $629,900 and $546,600 for the years ended February 28,
2019 and 2018, respectively.
Shipping and Handling Costs—We classify shipping and handling costs as operating and selling expenses in
the statements of earnings. Shipping and handling costs were $17,263,000 and $15,990,800 for the years ended
February 28, 2019 and 2018, respectively.
Interest Expense—Interest related to our outstanding debt is recognized as incurred. Interest expense, classified
separately in the statements of earnings, were $931,300 and $1,119,500 for the years ended February 28, 2019 and
2018, respectively.
Earnings per Share—Basic earnings per share (‘‘EPS’’) is computed by dividing net earnings by the weighted
average number of common shares outstanding during the period. Diluted EPS is based on the combined weighted
average number of common shares outstanding and dilutive potential common shares issuable which include, where
appropriate, the assumed exercise of options. In computing Diluted EPS, we have utilized the treasury stock method.
The computation of weighted average common and common equivalent shares used in the calculation of basic
and diluted EPS is shown below.
Year Ended February 28,
2018
2019
Earnings per share:
Net earnings applicable to common shareholders . . . . . . . . . . . . . . . . . . . . . . . . .
$6,678,400
$5,214,700
Shares:
Weighted average shares outstanding-basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assumed exercise of options. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average shares outstanding-diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,189,149
7,479
8,196,628
8,175,996
5,326
8,181,322
Diluted earnings per share:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
0.82
0.81
$
$
0.64
0.64
Stock-Based Compensation—We account for stock-based compensation whereby share-based payment
transactions with employees, such as stock options and restricted stock, are measured at estimated fair value at the
date of grant. For awards subject to service conditions, compensation expense is recognized over the vesting period
on a straight-line basis. Awards subject to performance conditions are attributed separately for each vesting tranche
of the award and are recognized ratably from the service inception date to the vesting date for each tranche.
Forfeitures are recognized when they occur.
New Accounting Pronouncements—The Financial Accounting Standards Board (‘‘FASB’’) periodically issues
new accounting standards in a continuing effort to improve standards of financial accounting and reporting. We have
reviewed the recently issued pronouncements and concluded that the following recently issued accounting standard
updates (‘‘ASU’’) apply to us.
In May 2014, FASB issued ASU No. 2014-09, and amended with ASU No. 2015-14 ‘‘Revenue from Contracts
with Customers,’’ (‘‘Topic 606’’) which provides a single revenue recognition model which is intended to improve
comparability over a range of industries, companies and geographical boundaries and will also result in enhanced
disclosures. The changes are effective for fiscal years, and interim periods within those years, beginning after
27
December 15, 2017. The amendments in this series of updates shall be applied either retrospectively to each period
presented or as a cumulative-effect adjustment as of the date of adoption. The Company adopted Topic 606, Revenue
from Contracts with Customers, with a date of initial application of March 1, 2018, using the full retrospective
method applied to all contracts. Results for all reporting periods are presented under Topic 606. As a result of
adopting this new accounting guidance, the Company has changed the method of accounting for its hostess awards
program from reporting the net cost of these awards in operating and selling expenses to allocating a portion of the
transaction price to the material right and reporting these in gross sales and discounts with the associated costs in cost
of goods sold. The new reporting of these awards increases gross sales and increases discounts and allowances for
a similar amount, having an immaterial effect on net revenues and no effect on net earnings or retained earnings, but
lowering the Company’s gross margin percentage. The Company has also removed the allowance for sales returns
from the net accounts receivable amount reported on the balance sheet. The allowance for sales returns has been
adjusted to reflect a refund liability and a return asset. The cumulative impact of adoption of the new revenue
recognition standard had no impact on our financial position, results of operations and cash flows (See Note 11 to
the financial statements).
In February 2016, FASB issued ASU No. 2016-02, ‘‘Leases,’’ which is intended to establish a comprehensive
new lease accounting model. The new standard clarifies the definition of a lease, requires a dual approach to lease
classification similar to current lease classifications, and causes lessees to recognize leases on the balance sheet as
a lease liability with a corresponding right-of-use asset. The new standard is effective for interim and annual periods
beginning after December 15, 2018, which means the first quarter of our fiscal year 2020. The new standard requires
a modified retrospective transition for capital or operating leases existing at or entered into after the beginning of the
earliest comparative period presented in the financial statements. We have reviewed the ASU and evaluated the
potential impact on our financial statements. As the accounting applied by a lessor is largely unchanged from that
applied under the current standard, the Company does not expect the adoption of this ASU to have a material impact
on the Company’s financial position, results of operations and cash flows.
In June 2016, FASB issued ASU No. 2016-13 ‘‘Financial Instruments - Credit Losses,’’ which requires a
financial asset (or a group of financial assets) measured at amortized cost basis to be presented at the net amount
expected to be collected. The new standard is effective for fiscal years beginning after December 15, 2019, including
interim periods within those fiscal years, which means the first quarter of our fiscal year 2021. We expect the
implementation of this ASU will not have a significant impact on our financial position, results of operations and cash
flows.
In August 2016, FASB issued ASU No. 2016-15 ‘‘Statement of Cash Flows - Classification of Certain Cash
Receipts and Cash Payments.’’ The guidance’s objective is to reduce diversity in practice of how certain cash receipts
and cash payments are presented and classified in the statement of cash flow. The new standards required date of
adoption is effective for fiscal years beginning after December 15, 2017. This standard was adopted as of March 1,
2018. Adoption of this new standard did not have a material impact on our financial position, results of operations
and cash flows.
In May 2017, FASB issued ASU 2017-09, ‘‘Compensation - Stock Compensation (Topic 718): Scope of
Modification Accounting.’’ This update amends the scope of modification accounting surrounding share-based
payment arrangements as issued in ASU 2016-09 by providing guidance on the various types of changes which would
trigger modification accounting for share-based payment awards. This ASU is effective for annual periods beginning
after December 15, 2017. The new standard is required to be applied prospectively. The guidance was effective
March 1, 2018, and the adoption of this ASU did not have a material impact on our financial position, results of
operations and cash flows.
28
2.
INVENTORIES
Inventories consist of the following:
February 28,
2019
2018
Current:
Book inventory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory valuation allowance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$33,494,200
(48,600)
$27,078,600
(460,000)
Inventories net - current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$33,445,600
$26,618,600
Noncurrent:
Book inventory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory valuation allowance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories net - noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
904,400
(329,400)
575,000
$
$
707,700
(271,800)
435,900
3.
PROPERTY, PLANT AND EQUIPMENT
Property, plant and equipment consist of the following:
February 28,
2019
2018
Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 4,107,200
20,321,800
1,777,100
7,972,900
109,000
$ 4,107,200
20,321,800
1,758,800
7,231,300
109,000
Less accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
34,288,000
(7,123,400)
33,528,100
(5,667,600)
$27,164,600
$27,860,500
During fiscal years 2018 and 2019, the Company purchased and installed new warehouse equipment and made
software enhancements to increase its daily shipping capacity and reduce warehouse labor.
4. OTHER CURRENT LIABILITIES
Other current liabilities consist of the following:
Accrued royalties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued UBAM incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued freight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales tax payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for expected inventory returns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 869,200
832,100
431,400
547,000
204,000
1,294,200
$ 791,800
633,800
357,800
557,600
217,000
959,900
Total other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$4,177,900
$3,517,900
February 28,
2019
2018
29
5.
INCOME TAXES
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets
and liabilities for financial reporting purposes and the amounts used for income tax purposes. The tax effects of
significant items comprising our net deferred tax assets and liabilities are as follows:
February 28,
2019
2018
Deferred tax assets:
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory overhead capitalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory valuation allowance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory valuation allowance – noncurrent. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for sales returns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital loss carryforward. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
72,500
87,600
13,100
88,900
27,500
116,200
252,900
658,700
$ 149,600
69,800
47,200
70,700
26,000
111,900
141,700
616,900
Less valuation allowance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(116,200)
542,500
(111,900)
505,000
Deferred tax liabilities:
Property, plant and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(1,415,100)
(1,415,100)
(641,900)
(641,900)
Net deferred income tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ (872,600)
$(136,900)
On December 22, 2017, President Trump signed into law the Tax Act. Among its provisions, the Tax Act reduces
the statutory U.S. Corporate income tax rate from a maximum rate of 35% to 21% effective January 1, 2018. The
Tax Act also provides for accelerated deductions of certain capital expenditures made after September 27, 2017
through bonus depreciation. Upon the enactment of the Tax Act in fiscal 2018, we recorded a reduction in our
deferred income tax liabilities of $43,200 for the effect of the aforementioned change in the U.S. statutory income
tax rate. The application of the Tax Act may change due to regulations subsequently issued by the U.S. Treasury
Department.
Management has assessed the evidence to estimate whether sufficient future capital gains will be generated to
utilize the existing capital loss carryforward. As no current expectation of capital gains exists, management has
determined that a valuation allowance is necessary to reduce the carrying value of the capital loss carryforward
deferred tax asset as it is ‘‘more likely than not’’ that such assets are unrealizable.
The amount of the deferred tax asset considered realizable, however, could be adjusted if future capital gains
are generated during the carryforward period which ended February 28, 2019. Management has determined that no
valuation allowance is necessary to reduce the carrying value of other deferred tax assets as it is ‘‘more likely than
not’’ that such assets are realizable.
The components of income tax expense are as follows:
Current:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
February 28,
2019
2018
$1,253,600
513,100
1,766,700
674,500
61,200
735,700
$2,502,400
$1,964,700
388,400
2,353,100
239,800
25,100
264,900
$2,618,000
30
The following reconciles our expected income tax rate to the U.S. federal statutory income tax rate:
U.S. federal statutory income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. state and local income taxes–net of federal benefit. . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
February 28,
2019
21.0%
4.7%
1.6%
27.3%
2018
31.8%
4.0%
(2.4)%
33.4%
Our U.S. federal statutory income tax rate declined from 34.0% to 21.0% as of January 1, 2018. As our fiscal
year ends February 28, our federal effective tax rate for fiscal 2018 was a blended rate of 31.8%. We file our tax
returns in the U.S. and certain state jurisdictions in which we have nexus. We are no longer subject to income tax
examinations by tax authorities for fiscal years before 2017.
Based upon a review of our income tax filing positions, we believe that our positions would be sustained upon
an audit and do not anticipate any adjustments that would result in a material change to our financial position.
Therefore, no reserves for uncertain income tax positions have been recorded. We classify interest and penalties
associated with income taxes as a component of income tax expense on the statements of earnings.
6. EMPLOYEE BENEFIT PLAN
We have a profit-sharing plan that incorporates the provisions of Section 401(k) of the Internal Revenue Code.
The 401(k) plan covers substantially all employees meeting specific age and length of service requirements.
Matching contributions are discretionary and amounted to $133,300 and $89,400 during the fiscal years ended
February 28, 2019 and 2018, respectively. The 401(k) plan includes an option for employees to invest in our stock,
which is purchased from our treasury stock shares. Shares purchased for the 401(k) plan from treasury stock
amounted to 40,641 net shares and 9,602 net shares during the fiscal years ended February 28, 2019 and 2018,
respectively.
7. COMMITMENTS
In connection with the purchase our 400,000 square-foot facility on 40-acres, in 2015, we entered into a 15-year
lease with the seller, a non-related third party, who leases 181,300 square feet, or 45.3% of the facility. The lease is
being accounted for as an operating lease.
The cost of the leased space upon acquisition, and as of February 28, 2019, was estimated at $10,159,000. The
accumulated depreciation associated with the leased assets was $1,139,700 and $789,100 for the fiscal years ended
February 28, 2019 and 2018, respectively. Both the leased assets and accumulated depreciation are included in
property, plant and equipment-net in the balance sheets.
The lessee pays $112,200 per month, through the lease anniversary date of December 2019, with a 2.0% annual
increase adjustment on each anniversary date thereafter. The lease terms allow for one five-year extension, which is
not a bargain renewal option, at the expiration of the 15-year term. Revenues associated with the lease are being
recorded on a straight-line basis over the initial lease term and are reported in other income on the statements of
earnings.
The following table reflects future minimum rental income payments under the non-cancellable portion of this
lease as of February 28, 2019:
Year Ending February 28 (29),
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 1,351,300
1,378,300
1,405,900
1,434,000
1,462,700
10,806,600
$17,838,800
31
At February 28, 2019, we had outstanding purchase commitments for inventory totaling $13,324,800, which is
due during fiscal year 2020. Of these commitments, $8,825,600 were with Usborne, $4,489,400 with various Kane
Miller publishers and the remaining $9,800 with other suppliers.
Rent expense for the year ended February 28, 2019 and 2018, was $18,800 and $17,200, respectively. The
current lease on the property extends through 2021.
8. DEBT
Debt consists of the following:
February 28,
2019
2018
Line of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
— $
—
Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current maturities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$19,776,600
(945,900)
$20,706,300
(881,200)
Long-term debt, net of current maturities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$18,830,700
$19,825,100
We have a Loan Agreement dated as of March 10, 2016 (as amended the ‘‘Loan Agreement’’) with MidFirst
Bank (‘‘the Bank’’) which includes multiple loans. Term Loan #1 is comprised of Tranche A totaling $13.4 million
and Tranche B totaling $5.0 million, both with the maturity date of December 1, 2025. Tranche A has a fixed interest
rate of 4.23% and interest is payable monthly. Tranche B interest is payable monthly at the bank adjusted LIBOR
Index plus a tiered pricing rate based on the Company’s Adjusted Funded Debt to EBITDA Ratio (4.99% at
February 28, 2019). Term Loan #1 is secured by the primary office, warehouse and land. The outstanding borrowings
on Tranche A were $11,984,100 and $12,453,300 at February 28, 2019 and 2018, respectively. The outstanding
borrowings on Tranche B were $4,479,700 and $4,657,700 at February 28, 2019 and 2018, respectively.
We also have Term Loan #2 with the Bank in the amount of $4.0 million with the maturity date of June 28, 2021,
and interest payable monthly at the bank adjusted LIBOR Index plus a tiered pricing rate based on the Company’s
Adjusted Funded Debt to EBITDA Ratio (4.99% at February 28, 2019). Term Loan #2 is secured by our secondary
warehouse and land. The Loan Agreement also provided a $15.0 million revolving loan (‘‘line of credit’’) through
August 15, 2019 with interest payable monthly at the bank adjusted LIBOR Index plus a tiered pricing rate based on
the Company’s Adjusted Funded Debt to EBITDA Ratio (4.99% at February 28, 2019). The outstanding borrowings
on Term Loan #2 were $3,312,800 and $3,595,100 at February 28, 2019 and 2018, respectively. We had no
borrowings outstanding on line of credit at February 28, 2019 and 2018. Available credit under the revolving credit
agreement was $12,439,300 at February 28, 2019 and $9,424,000 at February 28, 2018.
The Tranche B, line of credit and Term Loan #2 all accrue interest at a tiered rate based on our Adjusted Funded
Debt to EBITDA ratio which is payable monthly. The current pricing tier is as follows:
Pricing Tier
Adjusted Funded Debt to EBITDA Ratio
LIBOR Margin (bps)
I
II
III
IV
>2.00
>1.50 but <2.00
>1.00 but <1.50
<1.00
325.00
300.00
275.00
250.00
Adjusted Funded Debt is defined as all long term and short-term bank debt less the outstanding balances of
Tranche A and Tranche B Term Loans. EBITDA is defined in the Loan Agreement as earnings before interest
expense, income tax expense (benefit) and depreciation and amortization expenses, reduced by rental income. The
$15.0 million line of credit is limited to advance rates on eligible receivables and eligible inventory levels.
On June 15, 2018, the Company executed the Eighth Amendment Loan Agreement with the Bank related to our
Loan Agreement. The amendment modifies the Loan Agreement, extending the termination date until August 15,
2019, reduces the interest rate pricing grid for all floating rate borrowings covered by the Loan Agreement,
32
establishes a new $3,000,000 advancing term loan to be used for capital expansions to increase daily shipping
capacity, releases the personal Guaranty of Randall W. White and Carol White, along with other covenant restrictions
being lessened. The amendment also includes an adjustment to the Adjusted Funded Debt to EBITDA ratio for
covenant compliance.
On February 7, 2019, the Company executed the Ninth Amendment Loan Agreement with the Bank related to
our Loan Agreement. The amendment modifies the Loan Agreement, removing the covenant prohibiting the
Company from repurchasing its shares, subject to certain conditions.
The Loan Agreement contains a provision for our use of the Bank’s letters of credit. The Bank agrees to issue
or obtain issuance of commercial or stand-by letters of credit provided that no letters of credit will have an expiry
date later than August 15, 2019, and that the sum of the line of credit plus the letters of credit would not exceed the
borrowing base in effect at the time. We had no letters of credit outstanding for the year ended February 28, 2019.
The Loan Agreement also contains provisions that require us to maintain specified financial ratios, restrict
transactions with related parties, prohibits mergers or consolidation, disallow additional debt, and limit the amount
of investments, capital expenditures, leasing transactions we can make on a quarterly basis. Additionally, the Loan
Agreement places limitations on the amount of dividends that may be distributed and the total value of stock that can
be repurchased.
The following table reflects aggregate future maturities of long-term debt during the next five fiscal years and
thereafter as follows:
Year ending February 28 (29),
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
945,900
988,600
1,038,100
1,087,600
1,139,500
14,576,900
$19,776,600
9.
STOCK-BASED COMPENSATION
The Board of Directors adopted the 2002 Incentive Stock Option Plan (the ‘‘2002 Plan’’) in June of 2002. The
2002 Plan also authorized us to grant up to 2,000,000 stock options. Options granted under the 2002 Plan vest at date
of grant and are exercisable up to ten years from the date of grant. The exercise price on options granted is equal to
the market price at the date of grant. Options outstanding at February 28, 2019 expire in December 2019.
A summary of the status of our 2002 Plan as of February 28, 2019 and 2018, and changes during the years then
ended is presented below:
Outstanding at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
February 28,
2019
2018
Weighted
Average
Exercise
Price
$2.63
—
—
$2.63
Shares
20,000
10,000
—
10,000
Weighted
Average
Exercise
Price
$2.63
2.63
—
$2.63
Shares
10,000
—
—
10,000
At February 28, 2019, all options outstanding are exercisable with an aggregate intrinsic value of $54,300 and
weighted-average remaining contractual terms of options outstanding of 0.8 years.
In July 2018, our shareholders approved the Company’s 2019 Long-Term Incentive Plan (‘‘2019 LTI Plan’’).
The 2019 LTI Plan establishes up to 600,000 shares of restricted stock which can be granted to certain members of
management based on exceeding specified net revenues and pre-tax performance metrics during fiscal years 2019,
33
2020 and 2021. The first award of 200,000 shares of restricted stock will be made for exceeding the initial annual
net revenues target of $100,000,000. The second award of an additional 200,000 shares of restricted stock will begin
to be awarded for exceeding annual net revenues of $112,500,000 up to the full award of shares for reaching the
second targeted annual net revenues of $130,000,000. The third award of 200,000 shares of restricted stock will begin
to be awarded for exceeding annual net revenues of $146,250,000 up to the full award of shares for reaching the third
targeted annual net revenues of $160,000,000. Should the Company’s annual net revenues exceed $160,000,000 in
any of the three years under the plan, the 2019 LTI Plan calls for the full award of the 600,000 shares of restricted
stock to be issued. Awards of restricted stock will be made based on interpolation for years that net revenues exceed
an established net revenues target but do not fully reach the next net revenues target. Net revenues under the 2019
LTI Plan is defined as gross sales, less discounts plus transportation revenue, similarly as presented on the Company’s
Statement of Earnings. Awards of shares will be delayed if the Company does not achieve a minimum pre-tax profit
of 3.0% in any fiscal year. Delayed awards will be made to participants upon the Company achieving the minimum
profitability during the next completed fiscal year. Restricted shares granted under the 2019 LTI Plan ‘‘cliff vest’’
after five years of continued employment.
The restricted share awards granted under the 2019 LTI Plan contain both service and performance conditions.
The Company recognizes share compensation expense only for the portion of the restricted share awards that are
considered probable of vesting. Shares are considered granted, and the service inception date begins, when a mutual
understanding of the key terms and conditions between the Company and the employee have been established. The
fair value of these awards is determined based on the closing price of the shares on the grant date. The probability
of restricted share awards granted with future performance conditions is evaluated at each reporting period and
compensation expense is adjusted based on the probability assessment.
For certain awards that provide discretion to adjust the allocation of the restricted shares, the service-inception
date for such awards could precede the grant date as a mutual understanding of the key terms and conditions between
the Company and the employee has not yet been established. For awards in which the service-inception date precedes
the grant date, compensation cost is accrued beginning on the service-inception date. The Company estimates the
award’s fair value on each subsequent reporting date, until the grant date, based on the closing market price of the
Company’s common stock. On the grant date, the award’s fair value is fixed, subject to the remaining performance
conditions, and the cumulative amount of previously recognized compensation expense is adjusted to the fair value
at the grant date.
During fiscal year 2019, the Company granted approximately 308,000 restricted shares under the 2019 LTI Plan
with an average grant-date fair value of $9.94 per share. During fiscal year 2019, the Company recognized $401,800
of compensation expense associated with the shares granted. The remaining compensation expense for these awards,
totaling approximately $2,660,500, will be recognized ratably over the remaining vesting period of approximately 48
months.
A summary of compensation expense recognized in connection with restricted share awards follows:
Share-based compensation expense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$401,800
$
—
Year Ended February 28,
2018
2019
10. STOCK REPURCHASE PLAN
In April 2008, the Board of Directors authorized us to repurchase up to an additional 1,000,000 shares of our
common stock under the plan initiated in 1998 (‘‘amended 2008 plan’’). On February 4, 2019, the Board of Directors
replaced the amended 2008 plan with a new plan which authorized us to repurchase up to 800,000 of outstanding
common stock in the open market or in privately negotiated transactions, and to utilize any derivative or similar
instrument to effect share repurchase transactions (including without limitation, accelerated share repurchase
contracts, equity forward transactions, equity swap transactions, floor transactions or other similar transactions or any
combination of the foregoing transactions). The Company received approval for the new plan from its primary lender,
which removed certain restrictions on share repurchases outlined in the fourth amendment and added other
restrictions outlined in the ninth amendment to the Company’s Loan Agreement (see Note 8 to the financial
statements).
34
During fiscal year 2019, and prior to February 4, 2019, we purchased 16,805 shares at an average price of $11.31
per share totaling approximately $190,100 under the amended 2008 stock repurchase plan. Between February 4 and
February 28, 2019, we purchased 8,366 shares at an average price of $7.93 per share totaling approximately $66,400
under the new 2019 stock repurchase plan.
11. REVENUE RECOGNITION
Revenue is derived from the sales of children’s books and related products which are generally capable of being
distinct and accounted for as a single performance obligation to deliver tangible goods. Substantially all of our books
are sold to end consumers and publishing retail outlets. Revenues are recognized at shipping point, which is the point
in time the customer obtains control of the products and risk of loss and rewards of ownership have been transferred.
Shipping and handling fees are recorded as operating and selling expenses when the product is shipped and revenue
is recognized. The Company estimates product returns based on historical return rates. The majority of the
Company’s contracts have a single performance obligation and are short term in nature. Sales taxes, that are collected
from customers and remitted to governmental authorities, are accounted for on a net basis and therefore are excluded
from net sales.
Adoption of ASC Topic 606, ‘‘Revenue from Contracts with Customers’’
On March 1, 2018, the Company adopted Topic 606, as prescribed by the FASB, using the full retrospective
method. Results for all reporting periods are presented under Topic 606.
There was no change to net earnings or retained earnings due to the adoption of Topic 606, with the impact
primarily related to the recording of our hostess awards program in gross sales and discounts and allowances, as
opposed to recording the net costs in operating and selling expenses.
Disaggregation of Revenue
Refer to Note 13 – Business Segments for revenue by segment.
Arrangements with Multiple Performance Obligations
Certain contracts associated with the hostess awards program include sales incentives, such as discounted or free
products. These incentives provide a separate performance obligation in the contract and material right to the
customer. The transaction price is allocated to the material right based on its relative standalone selling price and is
recognized in revenue as the performance obligations are satisfied, which occurs at shipping point or at the expiration
of the material right. As our sales incentives are delivered with the associated products ordered, there is no deferral
required. Revenue allocated to the material right are recognized in gross sales, discounts and allowances and cost of
goods sold in our statement of earnings.
Practical Expedients and Exemptions
The Company generally expenses sales commissions when incurred. These costs are recorded within operating
expenses. The Company does not disclose the value of unsatisfied performance obligations for contracts with an
original expected length of one year or less.
35
Impact on Financial Statements
As a result of applying Topic 606, the impact to the Company’s balance sheet as of February 28, 2018 was as
follows:
ASSETS
As Reported
Adjustments
Without
Adoption
Accounts receivable-Net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories-Net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 2,913,700
26,618,600
1,259,000
33,514,600
$ (99,900)
(100)
(117,000)
(217,000)
$ 2,813,800
26,618,500
1,142,000
33,297,600
TOTAL ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
61,837,900
(217,000)
61,620,900
LIABILITIES
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,517,900
41,435,800
(217,000)
(217,000)
3,300,900
41,218,800
As a result of applying Topic 606, the impact to the Company’s statement of earnings for the year ended
February 28, 2018 was as follows:
GROSS SALES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less discounts and allowances . . . . . . . . . . . . . . . . . . . . . . . . . .
Transportation revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NET REVENUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
COST OF GOODS SOLD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
As Reported
Adjustments
$139,040,400
(38,103,500)
11,047,700
111,984,600
35,824,300
76,160,300
$(13,193,200)
13,174,700
—
(18,500)
(4,893,000)
4,874,500
Without
Adoption
$125,847,200
(24,928,800)
11,047,700
111,966,100
30,931,300
81,034,800
OPERATING EXPENSE:
Operating and selling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17,694,700
35,359,000
15,736,300
68,790,000
4,876,500
—
—
4,876,500
22,571,200
35,359,000
15,736,300
73,666,500
INTEREST EXPENSE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OTHER INCOME. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,119,500
(1,581,900)
—
(2,000)
1,119,500
(1,583,900)
EARNINGS BEFORE INCOME TAXES . . . . . . . . . . . . . . . . . . .
7,832,700
—
7,832,700
INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NET EARNINGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,618,000
5,214,700
$
$
—
— $
2,618,000
5,214,700
36
As a result of applying Topic 606, the impact to the Company’s operating results by reporting segment for the
year ended February 28, 2018 was as follows:
UBAM
GROSS SALES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less discounts and allowances . . . . . . . . . . . . . . . . . . . . . . . . . .
Transportation revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NET REVENUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
COST OF GOODS SOLD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
As Reported
$121,364,700
(28,657,900)
11,010,300
103,717,100
31,132,800
72,584,300
Adjustments Without Adoption
$108,170,800
$(13,193,900)
(15,482,500)
13,175,400
11,010,300
—
103,698,600
(18,500)
26,239,800
(4,893,000)
77,458,800
4,874,500
OPERATING EXPENSE:
Operating and selling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OPERATING INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14,509,500
35,043,200
3,602,000
53,154,700
$ 19,429,600
4,875,500
—
—
4,875,500
(1,000)
19,385,000
35,043,200
3,602,000
58,030,200
$ 19,428,600
$
Publishing
GROSS SALES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less discounts and allowances . . . . . . . . . . . . . . . . . . . . . . . . . .
Transportation revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$17,675,700
(9,445,600)
37,400
$ 700
(700)
—
As Reported
Adjustments
NET REVENUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
COST OF GOODS SOLD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,267,500
4,691,500
3,576,000
OPERATING EXPENSE:
Operating and selling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
987,500
315,700
509,600
Total operating expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,812,800
—
—
—
—
—
—
—
Without
Adoption
$17,676,400
(9,446,300)
37,400
8,267,500
4,691,500
3,576,000
987,500
315,700
509,600
1,812,800
OPERATING INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 1,763,200
$ —
$ 1,763,200
37
12. QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)
The following is a summary of the quarterly results of operations for the years ended February 28, 2019 and
2018.
2019
Net
Revenues
Gross Margin
Net Earnings
Basic Earnings
Per Share
Diluted Earnings
Per Share
First quarter . . . . . . . . . . . . . . . . .
Second quarter. . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . .
$ 30,022,300
24,681,000
40,482,600
23,625,400
$20,352,600
16,218,300
27,341,000
15,835,800
$1,816,600
1,490,700
2,815,600
555,500
Total year. . . . . . . . . . . . . . . . . . . . .
$118,811,300
$79,747,700
$6,678,400
2018
First quarter . . . . . . . . . . . . . . . . .
Second quarter. . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . .
$ 26,941,200
24,186,900
38,909,900
21,946,600
$18,342,400
16,536,600
26,698,200
14,583,100
$1,225,300
1,036,900
2,128,400
824,100
Total year. . . . . . . . . . . . . . . . . . . . .
$111,984,600
$76,160,300
$5,214,700
$0.22
0.18
0.34
0.08
$0.82
$0.15
0.13
0.26
0.10
$0.64
$0.22
0.18
0.34
0.07
$0.81
$0.15
0.13
0.26
0.10
$0.64
13. BUSINESS SEGMENTS
We have two reportable segments: Publishing and UBAM. These reportable segments offer different methods
of distribution to different types of customers. They are managed separately based on the fundamental differences in
their operations. Our Publishing segment markets its products to retail accounts, which include book, school supply,
toy and gift stores and museums, through commissioned sales representatives, trade and specialty wholesalers and
our internal tele-sales group. Our UBAM segment markets its products through a network of independent sales
consultants using a combination of internet sales, direct sales, home shows and book fairs.
The accounting policies of the segments are the same as those of the rest of the Company. We evaluate segment
performance based on earnings before income taxes of the segments, which is defined as segment net revenues
reduced by cost of sales and direct expenses. Corporate expenses, depreciation, interest expense and income taxes are
not allocated to the segments but are listed in the ‘‘Other’’ row below. Corporate expenses include the executive
department, accounting department,
information services department, general office management, warehouse
operations and building facilities management. Our assets and liabilities are not allocated on a segment basis.
Information by industry segment for the years ended February 28, 2019 and 2018 is set forth below:
NET REVENUES
Publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
UBAM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 10,430,000
108,381,300
$
8,267,500
103,717,100
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$118,811,300
$111,984,600
2019
2018
EARNINGS (LOSS) BEFORE INCOME TAXES
Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
UBAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 2,885,800
19,250,100
(12,955,100)
$ 1,763,200
19,429,600
(13,360,100)
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 9,180,800
$ 7,832,700
2019
2018
38
14.
FAIR VALUE MEASUREMENTS
The valuation hierarchy included in U.S. GAAP considers the transparency of inputs used to value assets and
liabilities as of the measurement date. A financial instrument’s classification within the valuation hierarchy is based
on the lowest level of input that is significant to its fair value measurement. The three levels of the valuation hierarchy
and the classification of our financial assets and liabilities within the hierarchy are as follows:
Level 1 - Quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity
has the ability to access at the measurement date.
Level 2 - Observable inputs other than quoted prices included within Level 1 for the asset or liability, either
directly or indirectly. If an asset or liability has a specified term, a Level 2 input must be observable for substantially
the full term of the asset or liability.
Level 3 - Unobservable inputs for the asset or liability.
We do not report any assets or liabilities at fair value in the financial statements. However, the estimated fair
value of our line of credit is estimated by management to approximate the carrying value of $0 at February 28, 2019
and 2018. The estimated fair value of our term notes payable is estimated by management to approximate
$19,123,700 and $19,454,500 at February 28, 2019 and 2018, respectively. Management’s estimates are based on the
obligations’ characteristics, including floating interest rate, maturity, and collateral. Such valuation inputs are
considered a Level 2 measurement in the fair value valuation hierarchy.
15. DEFERRED REVENUES
The Company’s UBAM division receives payments on orders in advance of shipment. Any payments received
prior to our fiscal year end that were not shipped as of February 28, 2019 are recorded as deferred revenues on the
balance sheet. We received approximately $965,600 and $693,000 at February 28, 2019 and 2018, respectively, in
payments for sales orders which were, or will be, shipped out subsequent to the year end. Orders that were included
in deferred revenues predominantly shipped within the first few days of the next fiscal year.
16. SUBSEQUENT EVENTS
On May 21, 2019, the Board of Directors of EDC approved a $0.05 dividend that will be paid to shareholders
of record on Tuesday, June 4, 2019.
39
[THIS PAGE INTENTIONALLY LEFT BLANK]
Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in Registration Statements (No. 33-60188 and 333-100659) on
Form S-8 of Educational Development Corporation of our report dated May 29, 2019, relating to the financial
statements of Educational Development Corporation, appearing in this Annual Report on Form 10-K of Educational
Development Corporation for the year ended February 28, 2019.
Exhibit 23.1
/s/ HOGANTAYLOR LLP
Tulsa, Oklahoma
May 29, 2019
Exhibit 31.1
I, Randall W. White, certify that:
CERTIFICATION
1.
I have reviewed this Annual Report on Form 10-K of Educational Development Corporation;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report,
fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;
4.
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
have:
a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures
to be designed under our supervision, to ensure that material information relating to the registrant,
including its consolidated subsidiaries,
is made known to us by others within those entities,
particularly during the period in which this report is being prepared;
b. Designed such internal control over financial reporting, or caused such internal control over financial
reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;
c.
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this report based on such evaluation; and
d. Disclosed in this report any change in the registrant’s internal control over financial reporting that
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board
of directors (or persons performing the equivalent functions):
a. All significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record,
process, summarize and report financial information; and
b. Any fraud, whether or not material, that involves management or other employees who have a
significant role in the registrant’s internal control over financial reporting.
Date:May 29, 2019
/s/ Randall W. White
Chairman of the Board, President and Chief Executive Officer
Exhibit 31.2
I, Dan E. O’Keefe, certify that:
CERTIFICATION
1.
I have reviewed this Annual Report on Form 10-K of Educational Development Corporation;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report,
fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;
4.
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
have:
a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures
to be designed under our supervision, to ensure that material information relating to the registrant,
including its consolidated subsidiaries,
is made known to us by others within those entities,
particularly during the period in which this report is being prepared;
b. Designed such internal control over financial reporting, or caused such internal control over financial
reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;
c.
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this report based on such evaluation; and
d. Disclosed in this report any change in the registrant’s internal control over financial reporting that
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board
of directors (or persons performing the equivalent functions):
a. All significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record,
process, summarize and report financial information; and
b. Any fraud, whether or not material, that involves management or other employees who have a
significant role in the registrant’s internal control over financial reporting.
Date: May 29, 2019
/s/ Dan E. O’Keefe
Chief Financial Officer and Corporate Secretary
(Principal Financial and Accounting Officer)
Exhibit 32.1
Certification Pursuant to 18 U.S.C. Section 1350,
as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
In connection with the Annual Report of Educational Development Corporation (the ‘‘Company’’) on
Form 10-K for the period ending February 28, 2019, as filed with the Securities and Exchange Commission on the
date hereof (the ‘‘Report’’), the undersigned certify pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, that:
(1) The Report fully complies with the requirements of Section 13 (a) or 15 (d) of the Securities Exchange Act
of 1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and
results of operations of the Company.
Date: May 29, 2019
By
/s/ Randall W. White
Randall W. White
President and Chief Executive Officer
(Principal Executive Officer)
Date: May 29, 2019
By
/s/ Dan E. O’Keefe
Dan E. O’Keefe
Chief Financial Officer and Corporate Secretary
(Principal Financial and Accounting Officer)
A signed original of this written statement required by Section 906 has been provided to, and will be retained by, the
Company and furnished to the Securities and Exchange Commission or its staff upon request.
Net Revenues
Net Revenues
Usborne Books & More
Usborne Books & More
EDC Publishing
EDC Publishing
Financial Information
Financial Information
2019
2019
2018
2018
2017
2017
2016
2016
2015
2015
Net revenues
Net revenues
$118,811,300
$118,811,300
$111,984,600 $106,628,100
$111,984,600 $106,628,100
$63,618,300
$63,618,300
$32,548,300
$32,548,300
Earnings before income taxes
Earnings before income taxes
$9,180,800
$9,180,800
$7,832,700
$7,832,700
$4,612,100
$4,612,100
$3,545,900
$3,545,900
$1,402,500
$1,402,500
$6,678,400
$6,678,400
$5,214,700
$5,214,700
$2,860,900
$2,860,900
$2,119,300
$2,119,300
$859,200
$859,200
Net earnings
Net earnings
Basic earnings per share
Basic earnings per share
Diluted earnings per share
Diluted earnings per share
Total assets
Total assets
Shareholders’ equity
Shareholders’ equity
Return on equity
Return on equity
Return on assets
Return on assets
$0.82
$0.82
$0.81
$0.81
$0.64
$0.64
$0.64
$0.64
$0.35
$0.35
$0.35
$0.35
$69,266,300
$69,266,300
$61,837,900
$61,837,900
$65,980,300
$65,980,300
$49,695,000
$49,695,000
$18,013,200
$18,013,200
$25,930,500
$25,930,500
$20,402,100
$20,402,100
$15,217,400
$15,217,400
$13,229,500
$13,229,500
$12,328,300
$12,328,300
25.8%
25.8%
9.6%
9.6%
25.6%
25.6%
8.4%
8.4%
18.8%
18.8%
4.3%
4.3%
$0.26
$0.26
$0.26
$0.26
16.0%
16.0%
4.3%
4.3%
$0.11
$0.11
$0.11
$0.11
7.0%
7.0%
4.8%
4.8%
Common Stock
Common Stock
2019
2019
2018
2018
2017
2017
2016
2016
2015
2015
Shares outstanding at year end
Shares outstanding at year end
8,195,082
8,195,082
8,179,612
8,179,612
8,180,148
8,180,148
8,129,220
8,129,220
8,049,078
8,049,078
$3.16
$3.16
$2.49
$2.49
$1.86
$1.86
$1.63
$1.63
$1.53
$1.53
Book value at year end
Book value at year end
Market price range:
Market price range:
High Close
High Close
Low Close
Low Close
Market price at year end
Market price at year end
$13.45
$13.45
$7.37
$7.37
$8.05
$8.05
$11.40
$11.40
$3.38
$3.38
$9.68
$9.68
$7.30
$7.30
$3.55
$3.55
$4.78
$4.78
$8.49
$8.49
$1.99
$1.99
$5.67
$5.67
$2.90
$2.90
$1.79
$1.79
$2.16
$2.16
Directors
Directors
John A. Clerico
John A. Clerico
Co-founder and Chairman
Co-founder and Chairman
ChartMark Investments, Inc.
ChartMark Investments, Inc.
Ronald T. McDaniel
Ronald T. McDaniel
Retired Vice President - Sales
Retired Vice President - Sales
Educational Development Corporation
Educational Development Corporation
Dr. Kara Gae Neal
Dr. Kara Gae Neal
Director, School of Urban Education
Director, School of Urban Education
The University of Tulsa
The University of Tulsa
Betsy Richert
Betsy Richert
Media Specialist
Media Specialist
Tulsa Public Schools
Tulsa Public Schools
Randall W. White
Randall W. White
Chairman, President and
Chairman, President and
Chief Executive Officer
Chief Executive Officer
Officers
Officers
Randall W. White
Randall W. White
Chairman, President and
Chairman, President and
Chief Executive Officer
Chief Executive Officer
Dan O’Keefe
Dan O’Keefe
Chief Financial Officer and
Chief Financial Officer and
Corporate Secretary
Corporate Secretary
Heather Cobb
Heather Cobb
Chief Sales & Marketing Officer
Chief Sales & Marketing Officer
Craig M. White
Craig M. White
Chief Operating Officer
Chief Operating Officer
Corporate Data
Corporate Data
Notice of Annual Meeting
Notice of Annual Meeting
July 23, 2019, 10:00 a.m.
July 23, 2019, 10:00 a.m.
Educational Development Corporation
Educational Development Corporation
Executive Conference Room
Executive Conference Room
5402 E.122nd East Avenue
5402 E.122nd East Avenue
Tulsa, Oklahoma 74146
Tulsa, Oklahoma 74146
Form 10-K
Form 10-K
Educational Development Corporation’s
Educational Development Corporation’s
Form 10-K filed with the Securities and
Form 10-K filed with the Securities and
Exchange Commission is available upon
Exchange Commission is available upon
request. Write to:
request. Write to:
Randall W. White, President
Randall W. White, President
Educational Development Corporation
Educational Development Corporation
5402 E.122nd East Avenue
5402 E.122nd East Avenue
Tulsa, Oklahoma, 74146
Tulsa, Oklahoma, 74146
Transfer Agent
Transfer Agent
American Stock Transfer and Trust Company
American Stock Transfer and Trust Company
New York, New York
New York, New York
Auditors
Auditors
HoganTaylor LLP
HoganTaylor LLP
Tulsa, Oklahoma
Tulsa, Oklahoma
Corporate Offices
Corporate Offices
5402 E.122nd East Avenue
5402 E.122nd East Avenue
Tulsa, Oklahoma, 74146-2230
Tulsa, Oklahoma, 74146-2230
Phone (918) 622-4522
Phone (918) 622-4522
Fax (918) 665-7919
Fax (918) 665-7919
www.edcpub.com
www.edcpub.com