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Eurazeo

rf · NYSE Financial Services
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Ticker rf
Exchange NYSE
Sector Financial Services
Industry Banks - Regional
Employees 10,000+
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FY2013 Annual Report · Eurazeo
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2013 YEAR IN REVIEW

WHAT DIFFERENT 
LOOKS LIKE

FINANCIAL HIGHLIGHTS

(In millions, except per share data, branch outlets and ATMs) 

2013 

2012 

2011

EARNINGS SUMMARY
Income (loss) from continuing operations available to common shareholders 
Net income (loss) available to common shareholders 
Earnings (loss) per common share from continuing operations – diluted 
Earnings (loss) per common share – diluted 

$ 

1,103 
1,090 
0.78 
0.77 

$  1,050 
991 
0.76 
0.71 

$ 

(25)
(429)
(0.02)
(0.34)

BALANCE SHEET SUMMARY
At year-end
Loans, net of unearned income 
Assets 
Deposits 
Long-term debt 
Stockholders’ equity 

Average balances – Continuing Operations 
Loans, net of unearned income 
Assets 
Deposits 
Long-term debt 
Stockholders’ equity 

SELECTED RATIOS 
Tangible common stockholders’ equity to tangible assets (non-GAAP)* 
Allowance for loan losses as a percentage of loans, net of unearned income 
Allowance for credit losses as a percentage of loans, 

net of unearned income 

Adjusted efficiency ratio (non-GAAP)* 
Tier 1 Common (non-GAAP)* 
Tier 1 Capital 

OTHER INFORMATION 
Basic Weighted-average number of common shares outstanding 
Diluted Weighted-average number of common shares outstanding 
Total Branch Outlets 
ATMs 

*See Table 2 in Form 10-K for GAAP to non-GAAP reconciliations.

$  74,609 
  117,396 
92,453 
4,830 
15,768 

$  73,995 
  121,347 
  95,474 
5,861 
  15,499 

$  77,594
  127,050
95,627
8,110
16,499

$  74,924 
  117,805 
92,646 
5,206 
15,502 

$  76,035 
  122,182 
  95,330 
6,694 
  15,035 

$  80,673
  126,719
95,671
11,240
15,350 

9.24% 
1.80 

8.63% 
2.59 

6.58% 
3.54

1.90 
65.42 
11.21 
11.68 

1,395 
1,410 
1,705 
2,029 

2.71 
64.42 
10.84 
12.00 

1,381 
1,387 
1,711 
2,054 

3.64
64.56
8.51
13.28 

1,258
1,258
1,726
2,083

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At Regions, progress is creating a new, 
better, different organization — one 
that puts the customer at the center 
of everything we do. Come see 
what different looks like...

REGIONS 2013 YEAR IN REVIEW  1

IT’S PERSONAL

Not every large bank succeeds in delivering the kind of personalized 
service required to grow a successful medical practice. Dissatisfied 
with the lack of individualized attention from her previous bank, 
Jacksonville Beach dermatologist Dr. Alison O. Moon sought better 
solutions from Regions – and hasn’t looked back. “Before I came 
to Regions I felt I wasn’t really valued as a customer. So when I 
met with Jessica Evans from Regions, I was pleasantly surprised. 
She was so friendly, accessible and personal, and it was a relief 
to have somebody who really listened. She looked over my situa-
tion and came up with a proposal on how to restructure loans and 
improve our interest rate and terms,” said Dr. Moon.

In 2003, Dr. Moon took a bold step when she established her own 
dermatology practice immediately after completing her residency 
with the Mayo Clinic. Since then, there’s been steady growth, 
adding physicians and staff and treating more than 26,000 patients 
to date. The practice is profitable and growing, and now Regions 
is her partner at every step.

“Since that first meeting with Jessica, my relationship with Regions 
expanded quickly. The Regions team came up with really creative 
solutions to meet all my financial needs. They helped me restructure 
all my business and personal loans, which included refinancing 
my mortgage,” added Dr. Moon.

“Our office uses the local Regions branch to make our daily deposits, 
and Angie Baxley has been fantastic whenever we have a ques-
tion. To have a contact who is always available and who knows 
us is just so refreshing. It’s wonderful to have that kind of personal 
relationship for my business. It’s actually a little farther away than 
the other two banks I worked with in the past, but, I’ll tell you, it’s 
worth it. With Regions, it’s a completely personalized experience.”

“I’m able to expand my medical practice because Regions took 
the time to understand my needs and put together innovative  
solutions that were just right for me.”

Dr. Alison O. Moon
First Coast Dermatology Associates
Jacksonville Beach, Florida

2   REGIONS 2013 YEAR IN REVIEW
2   REGIONS 2013 YEAR IN REVIEW

Charles A. Collat, Sr., 
Chairman Emeritus, with 
Nancy Collat Goedecke, 
Chairman and CEO
Mayer Electric Supply
Birmingham, Alabama

“In so many different ways, Regions has helped our family 
achieve a goal I otherwise would never have realized. They’ve 
provided a wonderful opportunity for us to grow and be a part  
of the community, and that is so gratifying.”

IT’S MULTI-DIMENSIONAL

In 1930 when it all began, Mayer Electric Supply was simply 
a small family business in Birmingham. But it kept growing – 
year after year for 84 years. The firm’s expansion acceler-
ated over the last three decades, shortly after Regions 
became Mayer’s indispensible partner. Regions provides 
a multi-dimensional array of business and individual financial 
services to the company and its leaders.

The Mayer banking relationship exemplifies the strategy 
we call Regions360. It starts by identifying the full range  
of needs for every customer served. Regions360 deepens 
customer relationships by bringing diverse solutions and 
capabilities to each customer that are fully aligned with 
their unique needs. 

That approach resonates with Mayer chairman and CEO 
Nancy Goedecke. “We treasure our partnerships, and I 
know they mean a lot to Regions. The trust and respect 
we have for Regions and they have for us is very special.” 

Regions’ Cory Guillory coordinates the relationship. Mayer 
chief financial officer David Morgan describes Cory as  

“an excellent relationship manager. Whether it is with 
credit, treasury management or any of our other needs, 
Cory serves as quarterback and opens the door to the 
people who can help us grow our business for the future.” 

The visionary leadership of Charles Collat, who is Nancy’s 
father and now serves as chairman emeritus, began in the 
1970s and was instrumental in building what has become 
an industry powerhouse. With annual sales totaling nearly 
$700 million, the company’s more than 1,000 employees 
meet the electrical supply and service needs of customers 
across eight Southeastern states and Texas. But Mayer’s 
impact doesn’t stop there. Mr. Collat and his family are 
among Birmingham’s most active philanthropists, including 
signature gifts to the University of Alabama – Birmingham. 
He notes, “Regions has helped our family achieve a goal  
I otherwise would never have realized. They’ve provided a 
wonderful opportunity for us to grow and be a part of the 
community, and that is so gratifying.”

REGIONS 2013 YEAR IN REVIEW  3

“A financial relationship 
starts with trust and 
credibility. When you 
work in an area like the 
Gulf of Mexico and 
high-pressure situa-
tions around the world, 
you’ve got to have a 
group of bankers who 
understand you. That’s 
what Regions brings  
to the table.”

John Schiller
Chairman and CEO, Energy XXI
Houston, Texas

IT’S SPECIALIZED

How do you grow an energy company from startup to nearly 

50,000 barrels a day equivalent – and do it in less than a decade? 

If you’re Houston-based Energy XXI, you move fast, and you partner 

with a financial institution with deep expertise in your industry. 

According to company chairman and CEO John Schiller, “When 

you work in an area like the Gulf of Mexico and high-pressure situa-

tions around the world, you’ve got to have a group of bankers 

who understand you. One of the things Regions brings to the 

table is they have internal petroleum engineers, so they’re very 

familiar with looking at complex oil and gas reservoirs like ours. 

Because of that expertise, when we need Regions to step up, 

they’re there for us.”

Regions has created specialized lending groups for several different 

industries that include energy, healthcare, technology, transpor-

asset-based lending. These banking teams are comprised of 
specialists with deep expertise in their respective fields. That 
knowledge base is a key differentiator, helping create value for 
both partners in the relationship.

Regions’ head of energy banking, Kelly Elmore, brings extensive 
industry experience to his role of managing the relationship with 
Energy XXI. Notes Schiller, “With Kelly and Regions, we have  
a team of seasoned bankers that has known us for a long time, 
and as we have grown, they have grown with us.”

Kelly’s work helped improve management of Energy XXI’s line of 
credit, simplifying processing of payables and strengthening cash 
management. Adds Schiller, “We wire money a lot less frequently 
than we used to. That’s just one place where the specialized 
groups and what Regions does were able to come in and make 

tation, franchise restaurant, real estate corporate banking and  

us a better-run company.”

4   REGIONS 2013 YEAR IN REVIEW

IT’S NEEDS-BASED

A senior at the Savannah College of Art and Design,  
Michelle Moezam has big career plans – and Regions  
is by her side with a banking solution that’s right for her. 
“As a college student I have so many expenses – rent, 
food, gas, art supplies – and my single paycheck doesn’t 
always cover everything. My mom is always there to 
help out financially when I need it. With our Regions 
joint account she can monitor how much I’m spending – 
even tell me to quit eating out so much,” Michelle laughs. 
“And when I need a little help, it’s really easy for her to 
transfer funds.” 

Michelle’s smartphone is always nearby, and Regions’ 
mobile solutions make banking more convenient than 
ever. “I have the Regions app, and I use it to take photos 
of my checks which is really helpful. I can access the 
funds immediately, which is nice, and I don’t have to 
drive out to the bank.”

For Michelle’s mom Soraia Kyker, an acclaimed Birmingham 
hair stylist and color specialist, their joint account pro-
vides flexibility – and peace of mind. “She’s a great girl. 
I’m very proud of her and always want to be supportive,” 
says Soraia. “With the mobile app it’s really easy for me 
to check to see if her finances are okay, and if they’re  
not okay, I can transfer funds right from my phone.” 

Regions’ commitment to great customer service came  
in handy when Michelle’s debit card was stolen. Recalls 
Michelle, “I was so nervous I was shaking. But I called 
the Regions helpline, and they told me to stay calm, not 
to worry and everything would be taken care of. Regions 
was there for me when I needed them.”

“Michelle’s in college 400 miles away, so I’m often checking  
to make sure her finances are okay. Our Regions joint account 
and the mobile app help me make sure her needs are being 
met. For a mom, that’s peace of mind.” 

Soraia Kyker with daughter Michelle
Owner, SK Salon
Birmingham, Alabama

REGIONS 2013 YEAR IN REVIEW  5

IT’S CUSTOMIZED 

For more than 25 years, Tim Nichols has been living his dream as a  

successful Nashville songwriter. The co-creator of Tim McGraw’s “Live 

Like You Were Dying” and hits by Alan Jackson, Faith Hill, Trace Adkins 

and many other top artists, Tim says the thrill of creating a new hit today  

is just as enjoyable as ever. “I remember the first time I heard my song  

on the radio – it’s just an incredible feeling. And it’s still incredible today.  

It never gets old.”

At every step since that first hit, Regions wealth advisor Lisa Harless  

has been at Tim’s side, providing financial expertise and solutions. Tim 

also has a strong entrepreneurial streak, and the Regions relationship 

expanded as Tim pursued diverse new business interests. “The song-

writing career has been great, but I started thinking about the next  

step. So nine years ago, a couple of partners and I formed a publishing 

company. We started with no songs and then last year alone we had six 

number-one hits, including two Grammy nominations. It’s been a great 

year, and Regions has been our partner. When we started the publishing 

company, we knew we would take that business to Regions as well.”

When Tim and several partners acquired a beverage distributorship in 

Shreveport, Louisiana, Regions’ presence in the state meant the bank 

could provide banking services to that venture as well. For the multital-

ented Tim Nichols, his interests don’t stop at songwriting and business – 

he’s also a committed philanthropist. “There is a preschool and therapy 

center for children with special needs in Franklin, Tennessee called High 

Hopes that I have been working with for the past 17 years. This school 

has my heart. The sign on the outside of the building says ‘High Hopes,’ 

but inside that building it’s this little miracle factory.” 

Tim appreciates a partner that can provide services that are fully customized 

to his needs. “The services that Regions provides are unique to my needs, 

whether they be personal or business or philanthropic. While the invest-

ment world and retirement and savings can seem complicated, at the 

end of the day I still just want to do what I love, which is to write songs. 

Regions lets me do that.”

“The investment world and retirement and savings can seem 
complicated. With Regions’ expertise on my side, I can focus  
on what I love most – which is writing songs.”

6   REGIONS 2013  YEAR IN REVIEW

Tim Nichols
Songwriter, Entrepreneur and Philanthropist
Nashville, Tennessee

IT’S COMMUNITY-
FOCUSED

Setting goals, making good choices and doing your  
homework – those are great guidelines, not only for high 
school success but also for making sound financial  
decisions throughout life. At Atlanta’s historic Booker T. 
Washington High School, Dr. Malaika Syphertt’s students in 
the Regions Financial Scholars program are gaining a wealth 
of personal finance knowledge through their engagement 
with the Regions-sponsored Financial Education program 
developed by EverFi. 

The online learning platform leverages leading-edge  
technology from EverFi like 3-D gaming, videos, avatars  
and social networking to bring complex financial concepts 
to life for the wired generation. Regions is proud to provide 
support for its deployment at high schools and colleges in 
eight states of Regions’ footprint. So far in the 2013–14 school 
year, more than 3,000 high school and university students 
have been certified in the Financial Education program. 

“The online program is extremely effective, and I use it to  
supplement my classroom instruction,” said Dr. Syphertt. 
“It’s good for differentiation and individualized work, and 
my students are constantly being assessed before they  
go on to the next module. It’s awesome because they can 
do it in class, they can do it at home, they can do it on their 
smartphones or electronic devices, and it is really exciting 
and they all love it.”

Senior Kadeeja Taylor is one of the many Washington High 
students benefiting from the program. Kadeeja, who hopes 
to attend Emory University, observed, “My favorite topic 
was budgeting, because I know in college you don’t have 
an excess amount of money to spend. I think this will help 
me be able to budget and actually make it through college 
and not have to struggle.”

Dr. Syphertt says it’s rewarding to know the benefits to 
these students can last a lifetime. “It’s very important that 
they understand financial terminology before they make 
mistakes like getting into bad debt or making bad financial 
decisions. They’re learning that they should start saving 
now and establishing themselves financially in terms of 
credit and savings. It’s just beautiful to see them grow and 
develop into successful citizens.”

Dr. Malaika Syphertt, with student Elizabeth Ushi
Teacher and 12th Grade Team Leader
Booker T. Washington High School, Atlanta, Georgia

“Financial literacy is  
very important for these 
students because they’re 
about to graduate and 
enter adulthood. The 
Financial Education  
program that Regions  
supports is extremely 
effective in providing them 
the information they need 
to be successful in life.”

REGIONS 2013  YEAR IN REVIEW  7

CHAIRMAN’S  
LETTER

GRAYSON HALL 
Chairman, President and  
Chief Executive Officer

To our shareholders, associates, customers and communities:

Regions Financial is a different organization today than it was several years ago —  
and the changes are all positive. We have simplified our business model and 
strengthened our business strategies. Yet, importantly, in every decision we 
make, the needs of our customers continue to drive what we do. Across the  
16 states we serve, and in every segment of our business, our associates focus 
on the fundamentals of relationship banking, and their commitment to serving 
our 4 million customers made 2013 a pivotal year for Regions. I am proud  
of their accomplishments and am confident our team has established a solid  
foundation to support sustainable growth going forward.

8   REGIONS 2013  YEAR IN REVIEW
8   REGIONS 2013 YEAR IN REVIEW

By nearly every measure, our 2013 results were positive. 
We grew loans, households and accounts — many of 
these metrics for the first time in several years. Fifteen of 
our 17 businesses expanded. Credit quality improved 
markedly. We prudently managed expenses while making 
appropriate investments in technology and talent to support 
continued growth. And customer satisfaction continued 
to rise. With a business strategy built on a foundation of 
creating shared value for all of our stakeholder groups, we 
were able to deliver a solid profit by offering customers the 
financial products and services they need to help them 
reach their financial goals. 

Creating Shared Value — A Foundational Strategy
Over one year ago, as Regions progressed through a  
recovery period, our Board and leadership team began to 
think carefully about a new foundational business strategy. 
The foundation that emerged from that process — creating 
shared value — calls for our actions to benefit all stakehold-
ers. We firmly believe that the most powerful way to create 
long-term value for Regions’ shareholders and opportunity 
for our associates is to ensure that our customers and  
communities are prospering as well. We believe the 
sequence of the decision-making process is critical, which 
is why each choice we make begins with our customers. 

In 2013, we made continued progress in implementing  
the shared value strategy across the organization, which 
contributed in a meaningful way to our positive results during 
the year. Our approach requires us to think holistically about 
our customers’ full range of needs, and to match solutions 
to those needs in a manner that creates value for both 
participants in the relationship.

Regions360: How We Create Shared Value
Regions360 — which is a detailed, prescriptive approach 
that empowers our bankers to create deeper and broader 
relationships with our customers — exemplifies how we 

create shared value. We introduced this approach because 
we understand that every customer has unique needs and 
can benefit from our broad range of products and services. 
At the same time, the financial needs of our customers in 
our three segments, consumer, commercial and wealth, 
are diverse. For example, a young family with a checking 
account needs to invest for college and retirement. A 
commercial customer with a business loan needs to manage 
cash and receivables. A wealth client with a teenager in 
college needs joint checking with the flexibility to manage 
funds anywhere, anytime, via mobile. Taken as a whole  
across the 16 states we serve, these varying needs  
represent an important opportunity for sustainable growth 
in the years ahead.

As part of the Regions360 introduction, we provide  
extensive training and tools so our associates are consistent 
in how they use the approach with each customer. This is a 
strategy that works from the inside out, with the customer 
in the center, and enables us to identify financial needs rel-
evant to all aspects of their lives or business activities. Only 
after that work is completed do we match those needs with 
Regions solutions that are suitable for the customer and that 
provide the bank a fair value of exchange for the services we 
provide. While we are still in the process of implementing 
Regions360 across the full organization, we have already 
seen how impactful it can be in building value for both the 
bank and our customers.

Growing Loans and Customer Relationships
Our 2013 loan growth underscores the potential of  
Regions360. Last year, total new and renewed loan  
production increased $4.5 billion, or 8 percent, from  
the previous year. Business lending grew, led by our  
commercial and industrial portfolio, which increased  
$2.7 billion. Specialized expertise in attractive growth 
industries like energy and healthcare remains a positive 
differentiator for Regions. 

0
9
0

,

1
$

1
9
9
$

2
1
0
2

3
1
0
2

)

9
2
4
$

(

1
1
0
2

Net Income*

354%

Increase
($ in millions)

%
1
1
3

.

%
7
0

.

3

1
1
0
2

2
1
0
2

%
0
2

.

3

Net Interest
Margin

3 13 bps

1
0
2

Increase

*Net Income (loss) available to common shareholders.

REGIONS 2013 YEAR IN REVIEW  9

Even as we work to create deeper relationships with existing 
customers, we also are committed to developing new 
relationships as well. In 2013, our associates found new 
ways to serve more consumers more effectively. A standout 
was indirect auto loans, which grew by 32 percent. That 
progress was the result of growth in our collaboration  
with dealers — now numbering more than 2,100 — and 
technology that accelerates loan processing for dealers 
and their car buyers. Our consumer credit card offering 
also proved attractive in the marketplace. The number of 
active Regions card users increased 7 percent over the 
prior year. These successes — and others — helped us 
grow the total number of customers and households 
served across the company in 2013.

Positive Financial and Operational Performance
Strong execution and effective expense management by 
our team contributed to positive financial results in 2013. 
Net income available to common shareholders increased 
10 percent from the prior year to $1.09 billion. Diluted 
earnings per common share grew more than 8 percent, to 
$0.77 per share. Net interest margin expanded by 9 basis 
points, to 3.20 percent at year-end. Positive trends in our 
deposit mix resulted in a 15 basis point decline in deposit 
costs to a historically low level of 15 basis points in 2013. 

While we restored growth in loans and households in 
2013, we kept a sharp focus on controlling expenses 
and driving greater efficiency across the organization. 
Each year since 2009 we have consistently reduced  
full-year adjusted expenses*, and we extended that 
strong record in 2013, while we also made appropriate 
investments in new customer-facing, revenue-generating 
positions and took necessary steps to strengthen our 
compliance organization.

Asset quality is another vital measure of our financial health. 
In 2013 we achieved broad-based improvement in every 
metric, including a 31 percent decline in net charge-offs  
and a 36 percent decline in total nonperforming loans.  
As we work to continue driving loan growth going forward, 
we are guided by a mandate that risk management is  
a fundamental requirement throughout each of our  
17 businesses. Our training and internal communication 
make clear that it is a responsibility shared by every  
associate everywhere we do business. 

Regions’ capital position also remains strong as our Tier 1 
common ratio* was 11.2 percent, an increase of 40 basis 
points from one year ago. The company’s liquidity position 
remained solid as we concluded 2013 with a loan-to-deposit 
ratio of 81 percent.

Driving Innovation with a Personal Touch
We are focused on offering customers flexible options that 
allow them to bank how they want, when they want, in 
whatever manner they find most convenient. Technological 
innovation is transforming the delivery of financial services, 
adding both efficiency and convenience. In 2013, we 
continued to enhance our digital solutions, including our 
remote capture deposit product for mobile banking cus-
tomers. The growth in our mobile banking channel has 
been nothing short of extraordinary, and in the not-too-
distant future we expect mobile transaction volumes to 
surpass that of the Internet channel. 

As we invest to expand our digital capabilities, we remain 
firm in our belief that banking remains, at its core, a people- 
based business. It is clear that our 1,705 branches remain 
a source of Regions’ strength and provide a competitive 
advantage in the marketplace. Eighty-one percent of  
our sales originate in the branch and 64 percent of our  

%
9
4
0

.

Deposit
Costs

%
2
1
1

.

%
8

.

0
1

%
5

.

8

Tier 1
Common
Ratio*

.

%
0
3
%0
5
1
0

.

1
1
0
2

2
1
0
2

3
1
0
2

34 bps

Improvement

1
1
0
2

2
1
0
2

3
1
0
2

270 bps

Increase

*See Table 2 in Form 10-K for GAAP to non-GAAP reconciliations.

10   REGIONS 2013 YEAR IN REVIEW

customers visit one at least once a month. These metrics 
underscore the continued relevance of a physical point of 
presence in the communities we serve. 

It is appropriate that we periodically evaluate our branch 
channel and rationalize those assets as necessary, and 
that work continued in 2013. Efforts are also underway  
to evaluate ways to make our branches more efficient by 
leveraging new technology and process improvement. 

Our focus on product innovation and creating shared value 
also underpin Now Banking, a suite of solutions aligned 
with the needs of nontraditional, underserved customers. 
Customers who lack traditional banking relationships often 
encounter high fees and inadequate service. To address 
that need, we developed Now Banking to offer nontraditional 
customers simple, affordable solutions. Product options 
include a reloadable debit card, check cashing, electronic 
bill payment and money transfer services. Customer 
response has been strong; in 2013 we grew Now Banking 
households by 26 percent. Our associates will work to 
expand relationships with our Now Banking customers as 
their needs and circumstances evolve into more traditional 
banking products. 

The people-based nature of our business also means that 
the quality of each customer’s experience is very important 
if we are to successfully execute Regions360 and build new 
customer relationships. Each year our research studies 
conducted by the Gallup Organization measure our success 
and identify areas for improvement. Making positive change 
requires not only assessment but also accountability. 
Our leaders work closely with their direct reports to drive 
continuous improvement. I am pleased with the great  
progress our team has made in raising our service  
quality and personal loyalty measures. Ensuring that  
every interaction with every Regions customer is positive 
and responsive will remain an important priority as we 
move forward.

Creating Shared Value in our Communities
We understand that Regions can only be as strong as the 
communities we serve. That’s why we have a strong culture 
of community engagement. Our approach to creating 
shared value in the communities we serve is an extension 
of that culture, and it directs us to act in ways that build 
prosperity and opportunity in all the geographic areas we 
touch. Whether providing necessary capital for affordable 
housing in an underserved community, offering expertise 
and support to expand the capacity of a nonprofit charity 
or leveraging the tremendous human capital of our 
24,000-plus associates through volunteerism, Regions is 
strengthening its commitment to build community value. 

As a financial institution, we also embrace the opportunity 
to help consumers make better-informed decisions about 
their financial futures. We recognize that there are two 
parts to that equation. As a provider of financial services, 
we have the responsibility to make our solutions simple 
and straightforward. And consumers need clear, objective 
information about the options available in the financial  
marketplace in order to make smart financial decisions. 

To help strengthen that understanding, we support financial 
literacy and consumer education programs — especially 
those that reach young people. In 2013 our efforts reached 
over 3,000 students and 370,000 customers — work that 
builds community value in a very important way.

Building the Best Team —  
The Key to Our Continued Success
We look to the future with confidence that Regions has  
the right purpose, mission and strategy to continue to 
build long-term value for our shareholders and all our 
stakeholders. Our strategy is a simple one, focused on 
back-to-basics banking and effective execution — by a 
strong team — is the key to achieving continued success. 
We are well on the way toward fulfilling our objective to 
build one of the best teams in the industry. Associate 
engagement has increased significantly, and we are 
working hard to raise it further still. Today, we are attracting 
some of the brightest, most capable talent in our field to 
the organization. Our strong team is getting stronger. 

Perhaps most importantly, my conversations with associates 
reveal a tangible excitement and a new pride about this 
company’s commitment to creating shared value and how 
it supports a sustainable future for ourselves and for the 
others we touch. Their enthusiasm and dedication will 
continue to fuel our positive momentum to building a very 
unique and successful organization.

I am grateful to each of them, to our Board of Directors,  
to our partners and suppliers and, importantly, to our  
customers and to our shareholders, for their ongoing  
confidence and support.

Sincerely,

Grayson Hall
Chairman, President and Chief Executive Officer 
March 11, 2014

REGIONS 2013 YEAR IN REVIEW  11

A STRATEGY FOR 
SUSTAINABLE 
GROWTH

Roundtable Q&A with:

David Turner, Chief Financial Officer 

John Owen, Head of Business Groups 

Matt Lusco, Chief Risk Officer

Three senior leaders and members of the Executive Council discuss Regions’  
most important strategic priorities and initiatives underway to drive growth  
and create value.

Q:

Regions360 is expected to drive growth in deposits, loans and other services. How big is its potential?  

What makes this initiative unique?

JOHN OWEN: It is very meaningful and can  
benefit us for many years to come. The most 
attractive opportunity to grow our business is to 
broaden and deepen the customer relationships 
we already have. Cross-selling has existed in  
our industry for a long time, but traditionally it  
has been product-based — a bank identifies a 
profitable product, then puts a lot of sales effort 
behind it. Regions360 departs from that model 

because it is needs-based rather than product- 
based. It is a very prescriptive, detailed process 
in which our bankers use specialized tools to fully 
assess a customer’s financial needs. Only then do 
we seek to match our products with those needs. 
As we increase the number of solutions, we begin 
to build a true 360 relationship. 

12   REGIONS 2013 YEAR IN REVIEW

Three senior leaders and members of the Executive Council discuss Regions’  

most important strategic priorities and initiatives underway to drive growth  

and create value.

Q:

For any bank, growth prospects are often closely tied to overall economic conditions in the markets you serve. 

What’s your outlook for the markets you serve?

DAVID TURNER: Although it is difficult to predict 
when we will see truly robust levels of economic 
growth, Regions is well-positioned in the Southeast 
where recent economic growth has been above 
the national average and is likely to remain so. In 
addition, we are focused on other growth markets 
in the Midwest and Texas. About 90 percent of the 
communities in which we operate experienced 
population growth over the last few years. Overall, 

we think their long-term economic prospects 
are very positive. Moreover, we have a strong 
market position in our core markets where we 
held a 9 percent share of the weighted-average 
deposits in 2013, placing us third in market share 
among all banks. That means we have the critical 
mass to compete and win in markets with good 
growth potential.

Q:

One of your strategic priorities has been to strengthen risk management across the organization.  

How would you assess your progress?

MATT LUSCO: We’ve made great strides, but 
our work is far from complete. There have been 
substantial investments to add compliance and 
risk-management professionals, yet it doesn’t end 
there. John and I are joint sponsors of an initiative 
called Risk Ownership and Awareness – or Regions 
ROA. It is a new way to elevate issues and com-
municate internally that risk management is not 

only everyone’s responsibility, but a strategic 
priority for our future. ROA will help drive cultural 
change across every function and department. 
Whether you are thinking about credit risk or com-
pliance risk or operational risk, all our associates 
have a role to play in managing and mitigating risks. 
Best-in-class risk management is an integral part 
of our strategy to grow in a sustainable manner.

REGIONS 2013 YEAR IN REVIEW  13

Q:

Q:

Q:

More consumers are banking through alternative channels like Internet and mobile. What’s your approach?

JOHN OWEN: Our strategy is to offer our customers 
diverse options that enable them to bank how 
they want, when they want. So we are leveraging 
innovation to provide them more choices. A great 
example is remote deposit capture via mobile 
device. Many other banks offer that service, but 
what makes ours unique is the customer gets to 

choose: Do they want their funds to show up in 
two days, tonight or do they want them to post 
to the account right this minute? If you can wait, 
that service is essentially free, if it’s right away 
you pay for that option. We are finding that giving 
customers choices is impactful and a real differ-
entiator for us.

“Building the best team” is another key objective for Regions. How would you assess your progress?

MATT LUSCO: One of the things all of us are 
excited about is the ability to attract some of  
the brightest minds in our industry. We see that 
success across all functions and specialties, from 
compliance to information technology to wealth 
management and consumer banking. We are 

becoming an employer of choice, and we are also 
making a substantial investment in training and 
leadership development for our existing associates. 
Attracting the best talent and strengthening the 
capabilities of current team members will con-
tribute greatly to executing our growth strategy.

How do you make sure that your growth investments are prudent ones?

DAVID TURNER: We like to say that expense 
control is a culture, not a campaign. Driving 
increased efficiency is a priority we work on  
every day. We evaluate all of our operations to 
seek ways that process improvement and tech-
nology can help us be more productive and 
reduce costs. However, we are also willing to 
invest prudently when we see the opportunity  

to generate growth. For example, last year we 
added more than 100 wealth professionals, and  
in 2014 those positions will generate a healthy 
profit for the bank. Those are the types of invest-
ments that will help us continue to meet our 
growth objectives.

REGIONS’ STRATEGIC PLAN –
FIVE STRATEGIC PRIORITIES GUIDING 
BUSINESS DECISIONS

Focus on  
the Customer

Build the  
Best Team

Strengthen 
Financial 
Performance

Enhance 
Risk 
Management

Manage Performance

14   REGIONS 2013 YEAR IN REVIEW

EXECUTIVE MANAGEMENT

O.B. Grayson Hall, Jr.
Chairman, President and  
Chief Executive Officer 
Executive Council and  
Operating Committee

David B. Edmonds
Senior Executive Vice President 
Chief Administrative Officer 
Executive Council and  
Operating Committee

David J. Turner, Jr.
Senior Executive Vice President 
Chief Financial Officer 
Executive Council and  
Operating Committee

Fournier J. “Boots” Gale, III
Senior Executive Vice President 
General Counsel  
and Corporate Secretary 
Executive Council and  
Operating Committee

C. Matthew Lusco
Senior Executive Vice President 
Chief Risk Officer 
Executive Council and  
Operating Committee

John B. Owen
Senior Executive Vice President 
Head of Business Groups 
Executive Council and  
Operating Committee

John Asbury
Senior Executive Vice President 
Head of Business Services Group 
Operating Committee

Brett D. Couch
Senior Executive Vice President 
East Region President 
Operating Committee

Barb Godin
Senior Executive Vice President 
Chief Credit Officer  
Operating Committee

C. Keith Herron
Senior Executive Vice President 
Strategic Planning and Execution 
Operating Committee

Ellen Jones
Senior Executive Vice President 
Chief Financial Officer for Business 
Operations and Support 
Operating Committee

BOARD OF DIRECTORS

George W. Bryan
Chief Executive Officer 
Old Waverly Properties, LLC

Carolyn H. Byrd
Chairman and Chief Executive Officer 
GlobalTech Financial, LLC

David J. Cooper, Sr.
Vice Chairman 
Cooper/T. Smith Corporation

Don DeFosset
Former Chairman, 
President and Chief Executive Officer 
Walter Industries, Inc.

Eric C. Fast
Former Chief Executive Officer 
Crane Co.

O.B. Grayson Hall, Jr.
Chairman, President and  
Chief Executive Officer 
Regions Financial Corporation

John D. Johns
Chairman, President and  
Chief Executive Officer 
Protective Life Corporation

James R. Malone
Managing Partner 
Qorval LLC

Ruth Ann Marshall
Former President — The Americas 
MasterCard International, Inc.

Susan W. Matlock
President and Chief Executive Officer 
Innovation Depot

David R. Keenan
Senior Executive Vice President 
Director of Human Resources 
Operating Committee

Scott M. Peters
Senior Executive Vice President 
Head of Consumer Services Group 
Operating Committee

William D. Ritter
Senior Executive Vice President 
Head of Wealth Management Group 
Operating Committee

Cynthia M. Rogers
Senior Executive Vice President 
Operations and Technology Group 
Operating Committee

Ronald G. Smith
Senior Executive Vice President 
Mid-America Region President 
Operating Committee

John M. Turner, Jr.
Senior Executive Vice President 
South Region President 
Operating Committee

John E. Maupin, Jr.
President 
Morehouse School of Medicine

Charles D. McCrary
Lead Independent Director, 
Regions Board of Directors 
Chairman of the Board 
Alabama Power Company

John R. Roberts
Managing Partner (Retired)  
Mid-South Region 
Arthur Andersen LLP

Lee J. Styslinger III
Chairman and Chief Executive Officer 
Altec, Inc.

REGIONS 2013 YEAR IN REVIEW  15

FORWARD-LOOKING STATEMENTS

This 2013 Year in Review, periodic reports filed by Regions Financial 
Corporation under the Securities Exchange Act of 1934, as amended, 
and any other written or oral statements made by us or on our behalf 
may include forward-looking statements as defined in the Private 
Securities Litigation Reform Act of 1995. The terms “Regions,” “the 
Company,” “we,” “us” and “our” mean Regions Financial Corporation, 
a Delaware corporation and its subsidiaries, when appropriate. 
The words “anticipates,” “intends,” “plans,” “seeks,” “believes,” 
“estimates,” “expects,” “target,” “projects,” “outlook,” “forecast,” 
“will,” “may,” “could,” “should,” “can” and similar expressions often 
signify forward-looking statements. Forward-looking statements are 
not based on historical information, but rather are related to future 
operations, strategies, financial results or other developments. 
Forward-looking statements are based on management’s expec-
tations as well as certain assumptions and estimates made by, and 
information available to, management at the time the statements 
are made. Those statements are based on general assumptions 
and are subject to various risks, uncertainties and other factors 
that may cause actual results to differ materially from the views, 
beliefs and projections expressed in such statements. These risks, 
uncertainties and other factors include, but are not limited to: 

(1) Current and future economic and market conditions in the United 
States generally or in the communities we serve, including the effects 
of declines in property values, high unemployment rates and over-
all slowdowns in economic growth. (2) Possible changes in trade, 
monetary and fiscal policies of, and other activities undertaken by, 
governments, agencies, central banks and similar organizations. 
(3) The effects of a possible downgrade in the U.S. government’s 
sovereign credit rating or outlook. (4) Possible changes in market 
interest rates. (5) Any impairment of our goodwill or other intangibles, 
or any adjustment of valuation allowances on our deferred tax assets 
due to adverse changes in the economic environment, declining 
operations of the reporting unit, or other factors. (6) Possible changes 
in the creditworthiness of customers and the possible impairment 
of the collectability of loans. (7) Changes in the speed of loan pre-
payments, loan origination and sale volumes, charge-offs, loan 
loss provisions or actual loan losses. (8) Possible acceleration of 
prepayments on mortgage-backed securities due to low interest 
rates, and the related acceleration of premium amortization on 
those securities. (9) Our ability to effectively compete with other 
financial services companies, some of whom possess greater 
financial resources than we do and are subject to different regulatory 
standards than we are. (10) Loss of customer checking and savings 
account deposits as customers pursue other, higher-yield invest-
ments. (11) Our ability to develop and gain acceptance from current 
and prospective customers for new products and services in a 
timely manner. (12) Changes in laws and regulations affecting our 
businesses, including changes in the enforcement and interpretation 
of such laws and regulations by applicable governmental and 
self-regulatory agencies. (13) Our ability to obtain regulatory approval 
(as part of the CCAR process or otherwise) to take certain capital 

16   REGIONS 2013 YEAR IN REVIEW

actions, including paying dividends and any plans to increase 
common stock dividends, repurchase common stock under current 
or future programs, or issue or redeem preferred stock or other 
regulatory capital instruments. (14) Our ability to comply with 
applicable capital and liquidity requirements (including the finalized 
Basel III capital standards), including our ability to generate capital 
internally or raise capital on favorable terms. (15) The costs and 
other effects (including reputational harm) of any adverse judicial, 
administrative, or arbitral rulings or proceedings, regulatory 
enforcement actions, or other legal actions to which we or any  
of our subsidiaries is a party. (16) Any decrease in the maximum 
permissible interchange fee that an issuer may receive for electronic 
debit transactions, or the expansion of options for merchants to 
use multiple unaffiliated payment networks for each transaction. 
(17) Our ability to manage fluctuations in the value of assets and 
liabilities and off-balance sheet exposure so as to maintain sufficient 
capital and liquidity to support our business. (18) Possible changes 
in consumer and business spending and saving habits and the 
related effect on our ability to increase assets and to attract deposits. 
(19) Any inaccurate or incomplete information provided to us by 
our customers or counterparties. (20) Inability of our framework to 
manage risks associated with our business, including operational 
risk and credit risk, to mitigate all risk or loss to us. (21) The inability 
of our internal disclosure controls and procedures to prevent or 
detect all errors or fraudulent acts. (22) The effects of geopolitical 
instability, including wars (whether declared or undeclared), conflicts 
and terrorist attacks. (23) The effects of man-made and natural 
disasters, including floods, droughts, tornadoes and hurricanes. 
(24) Our ability to keep pace with technological changes, including 
our ability to identify and address cyber-security risks such as data 
security breaches, “denial of service” attacks, “hacking” and identity 
theft. (25) Possible downgrades in our credit ratings or outlook. (26) 
The effects of problems encountered by other financial institutions 
that adversely affect us or the banking industry generally. (27) The 
effects of the failure of any component of our business infrastructure 
which is provided by a third party. (28) Our ability to receive dividends 
from our subsidiaries. (29) Changes in accounting policies or pro-
cedures as may be required by the Financial Accounting Standards 
Board or other regulatory agencies. (30) The effects of any damage 
to our reputation resulting from developments related to any of 
the items identified above; and other factors described in more 
detail under “Forward Looking Statements” and “Item 1A. Risk 
Factors” in our Annual Report on Form 10-K filed with the Securities 
and Exchange Commission on February 21, 2014 for the year 
ended December 31, 2013. This filing is available on our website 
at http://ir.regions.com/financials.cfm. 

You should not place undue reliance on any forward-looking 
statements, which speak only as of the date made. We assume 
no obligation to update or revise any forward-looking statements 
that are made from time to time. 

WHAT A DIFFERENCE A DAY MAKES
Wherever we live there are compelling human needs and great organizations 

that address those needs. That's why Regions empowers its associates to 

improve their communities in the way that means the most to them. Now in its 

seventh year, What a Difference a Day Makes offers every Regions associate  

a chance to spend one paid workday a year volunteering in the community. 

Thousands of associates took part in 2013, boosting a wide array of nonprofits, 

schools and community organizations throughout the Regions footprint. 

REGIONS 2013 YEAR IN REVIEW  17

FORM 10-K 
Our 2013 Annual Report on Form 10-K (“10-K”) 
also serves as our 2013 Annual Report to 
Stockholders. Please note that our 2013 Year in 
Review does not include, and is not intended as  
a substitute for, the information contained in our 
10-K. For complete financial statements, including 
notes and management’s discussion and analysis 
of financial condition and results of operations, 
please refer to our 10-K filed with the Securities 
and Exchange Commission, which can be found 
at ir.regions.com/financials.cfm.

REGIONS FINANCIAL CORPORATION 
1900 Fifth Avenue North 
Birmingham, AL 35203 
Phone: 1-800-734-4667

STOCK LISTING 
Regions common stock is traded on the NYSE 
under the symbol RF.

CORPORATE WEBSITE 
For more information, please visit  
www.regions.com

ANNUAL MEETING 
The 2014 Annual Meeting of Stockholders of 
Regions Financial Corporation will be held on 
Thursday, April 24, 2014 at 9:00 A.M., CDT,  
in the Upper Lobby Auditorium of Regions Bank, 
1901 Sixth Avenue North, Birmingham, AL 35203.

TRANSFER AGENT and REGISTRAR 
Computershare  
Post Office Box 30170 
Providence, RI 02940-3069

Telephone: 
1-800-446-2617 for current stockholders

1-800-922-3468 for non-stockholders requesting 
enrollment materials for dividend reinvestment and 
stock purchase plan

Hearing Impaired: 
1-800-952-9245

Shareholder Website: 
www.computershare.com/investor

Shareholder Online Inquiries: 
https://www-us.computershare.com/investor/contact