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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
(cid:3) (cid:3) (cid:3) (cid:3)
(cid:1) (cid:1) (cid:1) (cid:1)
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended January 31, 2009
or
TRANSITION REPORT UNDER SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission file number 0-20243
ValueVision Media, Inc.
(Exact name of Registrant as Specified in Its Charter)
Minnesota
(State or Other Jurisdiction
of Incorporation or Organization)
6740 Shady Oak Road, Eden Prairie, MN
(Address of Principal Executive Offices)
41-1673770
(I.R.S. Employer
Identification No.)
55344-3433
(Zip Code)
952-943-6000
(Registrant’s Telephone Number, Including Area Code)
Securities registered under Section 12(b) of the Exchange Act:
Common Stock, $0.01 par value
Name of exchange on which registered: Nasdaq Global Market
Securities registered under Section 12(g) of the Exchange Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:1)
No (cid:3)
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange
Act. Yes (cid:1) No (cid:3)
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes (cid:3) No (cid:1)
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months
(or for such shorter period that the registrant was required to submit and post such files). Yes (cid:3) No (cid:1)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference
in Part III of this Form 10-K or any amendment to this Form 10-K. (cid:1)
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a
smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in
Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer (cid:1)
Accelerated filer (cid:3)
Non-accelerated filer (cid:1)
(Do not check if a smaller reporting
company)
Smaller reporting company
(cid:1)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act. Yes (cid:1)
No (cid:3)
As of April 14, 2009, 32,396,036 shares of the registrant’s common stock were outstanding. The aggregate market value of the
common stock held by non-affiliates of the registrant on August 2, 2008, based upon the closing sale price for the registrant’s
common stock as reported by the Nasdaq Global Market on August 2, 2008 was approximately $78,937,919. For purposes of
determining such aggregate market value, all officers and directors of the registrant are considered to be affiliates of the registrant,
as well as shareholders holding 10% or more of the outstanding common stock as reflected on Schedules 13D or 13G filed with
the registrant. This number is provided only for the purpose of this annual report on Form 10-K and does not represent an
admission by either the registrant or any such person as to the status of such person.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive proxy statement to be filed with the Securities and Exchange Commission pursuant to
Regulation 14A not later than 120 days after the close of its fiscal year ended January 31, 2009 are incorporated by reference in
Part III of this annual report on Form 10-K.
VALUEVISION MEDIA, INC.
ANNUAL REPORT ON FORM 10-K
For the Fiscal Year Ended
January 31, 2009
TABLE OF CONTENTS
PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Submission of Matters to a Vote of Security Holders
PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of
Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Directors, and Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder
Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services
Exhibits and Financial Statement Schedule
PART IV
Item 15.
Signatures
EX-21
EX-23
EX-31.1
EX-31.2
EX-32
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CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING INFORMATION
This annual report on Form 10-K, as well as other materials filed by us with the Securities and Exchange
Commission, and information included in oral statements or other written statements made or to be made by us,
contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of
1995. All statements other than statements of historical fact, including statements regarding guidance, industry
prospects or future results of operations or financial position made in this report are forward-looking.
We often use words such as anticipates, believes, expects, intends and similar expressions to identify forward-
looking statements. These statements are based on management’s current expectations and accordingly are subject to
uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein.
Factors that could cause or contribute to such differences include, but are not limited to, those described in the “Risk
Factors” section of this annual report on Form 10-K, as well as risks relating to: consumer spending and debt levels;
the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities;
changes in the mix of products sold by us; competitive pressures on sales; pricing and sales margins; the level of
cable and satellite distribution for our programming and the associated fees; our ability to continue to manage our
cash, cash equivalents and investments to meet our company’s liquidity needs; our ability to obtain liquidity with
respect to our auction-rate securities; the success of our e-commerce initiatives; our ability to manage our operating
expenses successfully; changes in governmental or regulatory requirements; litigation or governmental proceedings
affecting our operations; significant public events that are difficult to predict, such as widespread weather
catastrophes or other significant television-covering events causing an interruption of television coverage or that
directly compete with the viewership of our programming; and our ability to obtain and retain key executives and
employees. Investors are cautioned that all forward-looking statements involve risk and uncertainty. The facts and
circumstances that exist when any forward-looking statements are made and on which those forward-looking
statements are based may significantly change in the future, thereby rendering the forward-looking statements
obsolete. We are under no obligation (and expressly disclaim any obligation) to update or alter our forward-looking
statements whether as a result of new information, future events or otherwise.
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Item 1. Business
PART I
When we refer to “we,” “us” or the “company,” we mean ValueVision Media, Inc. and its subsidiaries unless the
context indicates otherwise. ValueVision Media, Inc. is a Minnesota corporation with principal and executive offices
located at 6740 Shady Oak Road, Eden Prairie, Minnesota 55344-3433. ValueVision Media, Inc. was incorporated
on June 25, 1990. Our fiscal year ended January 31, 2009 is designated fiscal 2008, our fiscal year ended February 2,
2008 is designated fiscal 2007 and our fiscal year ended February 3, 2007 is designated fiscal 2006.
A. General
We are an integrated multi-channel retailer that markets, sells and distributes our products directly to consumers
through various forms of electronic media. Our operating strategy incorporates distribution from television, internet
and mobile devices. Our principal electronic media activity is our television home shopping business, which uses on-
air spokespersons to market brand name and private label consumer products at competitive prices. Our live
24-hour per day television home shopping programming is distributed primarily through cable and satellite affiliation
agreements and the purchase of month-to-month full- and part-time lease agreements of cable and broadcast
television time. In addition, we distribute our programming through a company-owned full power television station
in Boston, Massachusetts and through leased carriage on full power television stations in Pittsburgh, Pennsylvania
and Seattle, Washington. We also market a broad array of merchandise through our internet retailing websites,
www.ShopNBC.com and www.ShopNBC.TV.
We have an exclusive license from NBC Universal, Inc., known as NBCU, for the worldwide use of an NBC-
branded name and the peacock image through May 2011. Pursuant to the license, we operate our television home
shopping network under the ShopNBC brand name and operate our internet website under the ShopNBC.com and
ShopNBC.TV brand name.
Television and Internet Retailing
Our principal electronic media activity is our live 24-hour per day television home shopping network program.
Our home shopping network is the third largest television home shopping retailer in the United States. Through our
merchandise-focused television programming, we sell a wide variety of products and services directly to consumers.
Net sales from our television and companion internet website business, including shipping and handling revenues,
totaled $565.4 million, $767.3 million and $755.3 million for fiscal 2008, fiscal 2007 and fiscal 2006, respectively.
Products are presented by on-air television home shopping sales persons and guests; viewers may then call a toll-free
telephone number and place orders directly with us or enter an order on the ShopNBC.com website. Our television
programming is produced at our Eden Prairie, Minnesota facility and is transmitted nationally via satellite to cable
system operators, satellite dish owners, broadcast television station operators and to our owned full power broadcast
television station WWDP TV-46 in Boston, Massachusetts.
Products and Product Mix
Products sold on our television network and internet shopping website include jewelry, watches, consumer
electronics, housewares, apparel, cosmetics, seasonal items and other merchandise. We believe that having a broad
diversity of products appeals to a larger segment of potential customers and is important to our growth. Our product
diversification strategy is to continue to develop new product offerings across multiple merchandise categories as
needed in response to both customer demand and in order to maximize margin dollars per hour in our television
home shopping operation.
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The following table shows our merchandise mix as a percentage of television home shopping and internet net
sales during the past three fiscal years by product category:
Category
Jewelry
Consumer Electronics
Watches, Coins & Collectibles
Apparel, Fashion Accessories and Health & Beauty
Home and All Other
Fiscal 2008
Fiscal 2007
36 %
22 %
22 %
12 %
8 %
Fiscal 2006
39 %
24 %
15 %
11 %
11 %
38 %
25 %
16 %
10 %
11 %
Jewelry. Our jewelry merchandise assortment includes gold and gemstone jewelry for men and women.
Consumer Electronics. Consumer electronics include desktop and notebook computers and related accessories
as well as home electronics such as LCD televisions and digital cameras.
Watches, Coins & Collectibles. Watches, coins and collectibles consist of men’s and women’s watches,
collectible coins and other collectible items.
Apparel, Fashion Accessories and Health & Beauty. Apparel, fashion accessories and health & beauty
categories include clothing and footwear for women, handbags and other fashion accessories, cosmetics and other
personal care items.
Home and All Other. Home and all other products include products for the home such as mattresses, sheet sets,
lamps and other home furnishings.
B. Business Strategy
We endeavor to be the premium lifestyle brand in the TV shopping and internet retailing industry. As an
integrated, multi-channel retailer, our strategy is to offer our current and new customers brands and products that are
meaningful, unique and relevant. Our merchandise brand positioning aims to be the destination and authority for
home, fashion and jewelry shoppers. We focus on creating a customer experience that builds strong loyalty and a
growing customer base.
In support of this strategy, we are pursuing the following actions in our ongoing efforts to improve the
operational and financial performance of our company: (i) materially reduce the cost of our current distribution
agreements for our television programming with cable and satellite operators, as well as pursuing other means of
reaching customers such as through webcasting, internet videos and mobile devices, (ii) broaden and optimize our
mix of product categories offered on television and the internet in order to appeal to a broader population of potential
customers, (iii) lower the average selling price of our products in order to increase the size and purchase frequency of
our customer base, (iv) grow our internet business by providing a broader, internet-only merchandise offering, and
(v) improve the shopping experience and customer service in order to retain and attract more customers.
We are currently in a transition period as we implement our new strategic vision. During this transition, we will
work to implement the actions outlined in the paragraph above as well as work through several transition issues
including: (i) liquidating our existing inventory of merchandise that is not consistent with our strategy, (ii) continue
to renegotiate cable and satellite carriage contracts where we have cost savings opportunities, (iii) aggressively
reduce our operating expenses to reverse our operating losses and (iv) grow new and active customers while
improving household penetration.
C. Television Program Distribution and Internet Operations
Television Home Shopping Network
Satellite Delivery of Programming. Our programming is presently distributed via a leased communications
satellite transponder to cable systems, a full power television station in Boston, two other leased broadcast stations,
and satellite dish operators. On January 31, 2005, we entered into a new long-term satellite lease agreement with our
present provider of satellite services. Pursuant to the terms of this agreement, we distribute our programming
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through a satellite that was launched in February 2006. The agreement provides us with preemptible back-up services
if satellite transmission is interrupted.
Cable Affiliation Agreements. As of January 31, 2009, we have entered into affiliation agreements with parties
representing approximately 1,400 cable systems that require each operator to offer our television home shopping
programming substantially on a full-time basis over their systems. The terms of the affiliation agreements typically
range from one to four years. Under certain circumstances, the system operators or we may cancel the agreements
prior to their expiration. The affiliation agreements generally provide that we will pay each operator a monthly access
fee and in some cases marketing support payments based on the number of homes receiving our programming. We
are seeking to enter into affiliation agreements with additional cable system operators and broadcast stations
providing for full- or part-time carriage of our programming.
Cable operators serving a large majority of cable households now offer cable programming on a digital basis.
The use of digital compression technology provides cable companies with greater channel capacity. While greater
channel capacity increases the opportunity for distribution and, in some cases, reduces access fees paid by us, it also
may adversely impact our ability to compete for television viewers to the extent it results in higher channel position
for us, placement of our programming in separate programming tiers, the broadcast of additional competitive
channels or viewer fragmentation due to a greater number of programming alternatives.
During 2008, there were approximately 123 million homes in the United States with at least one television set.
Of those homes, there were approximately 65 million basic cable television subscribers and approximately 29 million
direct-to-home satellite subscribers or DTH. Homes that receive our television home shopping programming
24 hours per day are each counted as one full-time equivalent, or FTE, and homes that receive our programming for
any period less than 24 hours are counted based upon an analysis of time of day and day of week that programming is
received. We have continued to experience growth in the number of FTE subscriber homes that receive our
programming.
As of January 31, 2009, we served approximately 74.1 million subscriber homes, or approximately 71.7 million
average FTEs, compared with approximately 72.4 million subscriber homes, or approximately 68.9 million average
FTEs, as of February 2, 2008. As of January 31, 2009, our television home shopping programming was carried by
approximately 1,400 broadcasting systems on a full-time basis, compared to approximately 1,450 broadcasting
systems on February 2, 2008, and 45 broadcasting systems on a part-time basis, compared to 60 broadcasting systems
on February 2, 2008. The total number of cable homes that presently receive our television home shopping
programming represents approximately 69% of the total number of cable subscribers in the United States.
Direct Satellite Service Agreements. Our programming is carried on the direct-to-home, or DTH satellite
services DIRECTV and DISH Network. Carriage is full-time and we pay each operator a monthly access fee based
upon the number of subscribers receiving our programming. As of January 31, 2009, our programming reached
approximately 29 million DTH subscribers on a full-time basis representing approximately 100% of the total number
of DTH satellite subscribers in the United States.
Other Methods of Program Distribution. Our programming is also made available full-time to “C”-band
satellite dish owners nationwide and is made available to homes in the Boston, Pittsburgh and Seattle markets over
the air via television broadcast stations owned by us or where we lease their access. In fiscal 2008 and fiscal 2007,
our Boston, leased access Pittsburgh and Seattle stations and “C”-band satellite dish transmissions were responsible
for approximately 5% of our total consolidated net sales. In addition, our programming is also available through our
internet retailing websites, www.ShopNBC.com and www.ShopNBC.TV.
Internet Website
Our website, ShopNBC.com, provides customers with a broad array of consumer merchandise, including all
products being featured on our television programming. The website includes a live webcast feed of our television
programming, an archive of recent past programming, videos of many individual products that the customer can view
on demand and clearance and auction pages.
Net sales from our internet website business, inclusive of shipping and handling revenues, totaled
$181.2 million, $217.9 million and $184.1 million, representing 32%, 28% and 24% of consolidated net sales for
fiscal 2008,
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fiscal 2007 and fiscal 2006, respectively. We believe that our internet business represents an important component of
our future growth opportunities, and we will continue to invest in and enhance our internet-based capabilities.
Our e-commerce activities are subject to a number of general business regulations and laws regarding taxation
and online commerce. As the role and importance of e-commerce has grown in the United States in recent years,
there have been continuing efforts to increase the legal and regulatory obligations and restrictions on companies
conducting commerce through the internet, primarily in the areas of taxation, consumer privacy and protection of
consumer personal information. These laws and regulations could increase the costs and liabilities associated with
our e-commerce activities and increase the price of our products to consumers, without an increase in our revenue or
net income. The Commonwealth of Massachusetts has promulgated regulations that are scheduled to take effect on
January 1, 2010, that impose a number of data security requirements on companies that collect certain types of
information concerning Massachusetts residents. There are indications that other states may adopt similar
requirements in the future. A patchwork of state laws imposing differing security requirements depending on the
residence of our customers could impose added compliance costs without a compensating increase in income.
On October 31, 2007, the United States enacted a seven-year moratorium on internet access taxes extending a
ban on internet taxes that is set to expire in 2014. In addition, in November 2002, a number of states approved a
multi-state agreement to simplify state sales tax laws by establishing one uniform system to administer and collect
sales taxes on traditional retailers and electronic commerce merchants. The agreement became effective on
October 3, 2005, although fewer than half of the states have become members by enacting implementation
legislation. Despite the moratorium mentioned above, a number of states and the US Congress are considering
legislative initiatives that would impose tax collection obligations on sales made through the internet. No prediction
can be made as to whether individual states will enact legislation requiring retailers such as us to collect and remit
sales taxes on transactions that occur over the internet. Adding sales tax to our internet transactions could negatively
impact consumer demand. ShopNBC partners with numerous affiliate companies across the country to publicize our
through links from different websites to our website, ShopNBC.com. In 2008, the state of New York enacted
legislation which required certain sellers like us to collect sales tax from New York “resident representatives”, which
term was intended to include internet companies that publicize e-commerce retailers through links from different
websites to the e-commerce retailer’s website. As a result of this legislation and to avoid the possible taxation of
sales in the state of New York, we ceased transacting with affiliates who were “resident representatives” of the state
of New York. During 2009, several other state legislatures are considering similar legislation. If such legislation is
adopted by numerous states, it could adversely affect a portion of the e-commerce sales or sales growth of the
Company in the coming years or could result in a requirement to begin charging state sales tax in numerous
jurisdictions.
The federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the CAN-
SPAM Act, was signed into law on December 16, 2003 and went into effect on January 1, 2004. The CAN-SPAM
Act pre-empts similar laws passed by over thirty states, some of which contain restrictions or requirements that are
viewed as stricter than those of the CAN-SPAM Act. The CAN-SPAM Act is primarily an opt-out type law; that is,
prior permission to send e-mail solicitations to a recipient is not required, but a recipient may affirmatively opt out of
such future e-mail solicitations. The CAN-SPAM Act requires commercial e-mails to contain a clear and
conspicuous identification that the message is an advertisement or solicitation for goods or services (unless the
sender obtains prior affirmative consent from the recipient to receive such messages), as well as a clear and
conspicuous unsubscribe function that allows recipients to alert the sender that they do not desire to receive future
e-mail solicitation messages. In addition, the CAN-SPAM Act requires that all commercial e-mail messages include
a valid physical postal address. CAN-SPAM was amended in 2008 to include, among other things, a prohibition that
e-mail senders make it difficult for a recipient to opt-out of receiving future emails from the sender. We believe the
CAN-SPAM Act limits our ability to pursue certain direct marketing activities, thus limiting our sales and potential
customers.
Changes in consumer protection laws also may impose additional burdens on those companies conducting
business online. The adoption of additional laws or regulations may decrease the growth of the internet or other
online services, which could, in turn, decrease the demand for our products and services and increase our cost of
doing business through the internet.
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In addition, since our website is available over the internet in all states, various states may claim that we are
required to qualify to do business as a foreign corporation in such state, a requirement that could result in fees and
taxes as well as penalties for the failure to qualify. Any new legislation or regulation, the application of laws and
regulations from jurisdictions whose laws do not currently apply to our business or the application of existing laws
and regulations to the internet and other online services could have a material adverse effect on the growth of our
business in this area.
D. Strategic Relationships
Strategic Alliance with GE Equity and NBCU
In March 1999, we entered into a strategic alliance with GE Capital Equity Investments, Inc. (“GE Equity”) and
NBC Universal, Inc. (“NBCU”) pursuant to which we issued Series A Redeemable Convertible Preferred Stock and
common stock warrants, and entered into a shareholder agreement, a registration rights agreement, a distribution and
marketing agreement and, the following year, a trademark license agreement. On February 25, 2009, we entered into
an exchange agreement with the same parties, pursuant to which GE Equity exchanged all outstanding shares of our
Series A Preferred Stock for (i) 4,929,266 shares of our Series B Redeemable Preferred Stock, (ii) warrants to
purchase up to 6,000,000 shares of our common stock at an exercise price of $0.75 per share and (iii) a cash payment
in the amount of $3.4 million. Immediately after the exchange, the aggregate equity ownership of GE Equity and
NBCU in our company was as follows: (i) 6,452,194 shares of common stock, (ii) warrants to purchase up to
6,029,487 shares of common stock and (iii) 4,929,266 shares of Series B Preferred Stock. In connection with the
exchange, the parties also amended and restated both the shareholder agreement and the registration rights
agreement. The outstanding agreements with GE Equity and NBCU are described in more detail below.
Series B Preferred Stock
On February 25, 2009, we issued 4,929,266 shares of Series B Preferred Stock to GE Equity. The shares of
Series B Preferred Stock are redeemable at any time by us for the initial redemption amount of $40.9 million, plus
accrued dividends. The Series B Preferred Stock accrues cumulative dividends at a base annual rate of 12%, subject
to adjustment. All payments on the Series B Preferred Stock will be applied first to any accrued but unpaid
dividends, and then to redeem shares.
30% of the Series B Preferred Stock (including accrued but unpaid dividends) is required to be redeemed on
February 25, 2013, and the remainder on February 25, 2014. In addition, the Series B Preferred Stock includes a cash
sweep mechanism that may require accelerated redemptions if we generate excess cash above agreed upon
thresholds. Specifically, our excess cash balance at the end of each fiscal year, and at the end of any fiscal quarter
during which we sell our auction rate securities or dispose of assets or incur indebtedness above agreed upon
thresholds, must be used to redeem the Series B Preferred Stock and pay accrued and unpaid dividends thereon.
Excess cash balance is defined as our company’s cash and cash equivalents and marketable securities, adjusted to
(i) exclude auction rate securities, (ii) exclude cash pledged to vendors to secure purchase price of inventory,
(iii) account for variations that are due to our management of payables, and (iv) provide us a cash cushion of at least
$20 million. Any redemptions as a result of this cash sweep mechanism will reduce the amounts required to be
redeemed on February 25, 2013 and February 25, 2014. The Series B Preferred Stock (including accrued but unpaid
dividends) is also required to be redeemed, at the option of the holders, upon a change in control.
The Series B Preferred Stock is not convertible into common stock or any other security, but initially will vote
with the common stock on a one-for-one basis on general corporate matters other than the election of directors. In
addition, the holders of the Series B Preferred Stock have certain class voting rights, including the right to elect the
GE Equity director-designees described below.
Amended and Restated Shareholder Agreement
On February 25, 2009, we entered into an amended and restated shareholder agreement with GE Equity and
NBCU, which provides for certain corporate governance and standstill matters. The amended and restated
shareholder agreement provides that GE Equity is entitled to designate nominees for three out of nine members
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of our board of directors so long as the aggregate beneficial ownership of GE Equity and NBCU (and their affiliates)
is at least equal to 50% of their beneficial ownership as of February 25, 2009 (i.e. beneficial ownership of
approximately 8.75 million common shares), and two out of nine members so long as their aggregate beneficial
ownership is at least 10% of the “adjusted outstanding shares of common stock,” as defined in the amended and
restated shareholder agreement. In addition, the amended and restated shareholder agreement provides that GE
Equity may designate any of its director-designees to be an observer of the Audit, Human Resources and
Compensation, and Corporate Governance and Nominating Committees.
The amended and restated shareholder agreement requires the consent of GE Equity prior to our entering into
any material agreements with any of CBS, Fox, Disney, Time Warner or Viacom, provided that this restriction will
no longer apply when either (i) our trademark license agreement with NBCU (described below) has terminated or
(ii) GE Equity is no longer entitled to designate at least two director nominees. In addition, the amended and restated
shareholder agreement requires the consent of GE Equity prior to our exceeding certain thresholds relating to the
issuance of securities, the payment of dividends, the repurchase of common stock, acquisitions (including
investments and joint ventures) or dispositions, and the incurrence of debt; provided, that these restrictions will no
longer apply when both (i) GE Equity is no longer entitled to designate three director nominees and (ii) GE Equity
and NBCU no longer hold any Series B Preferred Stock. We are also prohibited from taking any action that would
cause any ownership interest by us in TV broadcast stations from being attributable to GE Equity, NBCU or their
affiliates.
The shareholder agreement provides that during the standstill period (as defined in the shareholder agreement),
subject to certain limited exceptions, GE Equity and NBCU are prohibited from: (i) any asset/business purchases
from us in excess of 10% of the total fair market value of our assets; (ii) increasing their beneficial ownership above
39.9% of our shares; (iii) making or in any way participating in any solicitation of proxies; (iv) depositing any
securities of our company in a voting trust; (v) forming, joining or in any way becoming a member of a “13D Group”
with respect to any voting securities of our company; (vi) arranging any financing for, or providing any financing
commitment specifically for, the purchase of any voting securities of our company; (vii) otherwise acting, whether
alone or in concert with others, to seek to propose to us any tender or exchange offer, merger, business combination,
restructuring, liquidation, recapitalization or similar transaction involving us, or nominating any person as a director
of our company who is not nominated by the then incumbent directors, or proposing any matter to be voted upon by
our shareholders. If, during the standstill period, any inquiry has been made regarding a “takeover transaction” or
“change in control,” each as defined in the shareholder agreement, that has not been rejected by the board of
directors, or the board pursues such a transaction, or engages in negotiations or provides information to a third party
and the board has not resolved to terminate such discussions, then GE Equity or NBCU may propose to us a tender
offer or business combination proposal.
In addition, unless GE Equity and NBCU beneficially own less than 5% or more than 90% of the adjusted
outstanding shares of common stock, GE Equity and NBCU shall not sell, transfer or otherwise dispose of any
securities of our company except for transfers: (i) to certain affiliates who agree to be bound by the provisions of the
shareholder agreement, (ii) that have been consented to by us, (iii) pursuant to a third-party tender offer, (iv) pursuant
to a merger, consolidation or reorganization to which we are a party, (v) in an underwritten public offering pursuant
to an effective registration statement, (vi) pursuant to Rule 144 of the Securities Act of 1933, or (vii) in a private sale
or pursuant to Rule 144A of the Securities Act of 1933; provided, that in the case of any transfer pursuant to clause
(v), (vi) or (vii), the transfer does not result in, to the knowledge of the transferor after reasonable inquiry, any other
person acquiring, after giving effect to such transfer, beneficial ownership, individually or in the aggregate with that
person’s affiliates, of more than 10% (or 16.2%, adjusted for repurchases of common stock by our company, in the
case of a transfer by NBCU) of the adjusted outstanding shares of the common stock.
The standstill period will terminate on the earliest to occur of (i) the ten-year anniversary of the amended and
restated shareholder agreement, (ii) our entering into an agreement that would result in a “change in control” (subject
to reinstatement), (iii) an actual “change in control” (subject to reinstatement), (iv) a third-party tender offer (subject
to reinstatement), or (v) six months after GE Equity and NBCU can no longer designate any nominees to the board of
directors. Following the expiration of the standstill period pursuant to clause (i) or (v) above (indefinitely in the case
of clause (i) and two years in the case of clause (v)), GE Equity and NBCU’s beneficial
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ownership position may not exceed 39.9% of our diluted outstanding stock, except pursuant to issuance or exercise
of any warrants or pursuant to a 100% tender offer for our company.
Registration Rights Agreement
On February 25, 2009, we entered into an amended and restated registration rights agreement providing GE
Equity, NBCU and their affiliates and any transferees and assigns, an aggregate of four demand registrations and
unlimited piggy-back registration rights.
NBCU Distribution and Marketing Agreement
We entered into a distribution and marketing agreement with NBCU dated March 8, 1999 that provided NBCU
with the exclusive right to negotiate on our behalf for the distribution of our home shopping television programming.
This agreement expired in March 2009.
NBCU Trademark License Agreement
On November 16, 2000, we entered into a trademark license agreement with NBCU pursuant to which NBCU
granted us an exclusive, worldwide license for a term of ten years to use certain NBC trademarks, service marks and
domain names to rebrand our business and corporate name and website. We subsequently selected the names
ShopNBC and ShopNBC.com.
Under the license agreement we have agreed, among other things, to (i) certain restrictions on using trademarks,
service marks, domain names, logos or other source indicators owned or controlled by NBCU, (ii) the loss of our
rights under the license with respect to specific territories outside of the United States in the event we fail to achieve
and maintain certain performance targets in such territories, (iii) not own, operate, acquire or expand our business to
include certain businesses without NBCU’s prior consent, (iv) comply with NBCU’s privacy policies and standards
and practices, and (v) not own, operate, acquire or expand our business such that one-third or more of our revenues
or our aggregate value is attributable to certain services (not including retailing services similar to our existing
e-commerce operations) provided over the internet. The license agreement also grants to NBCU the right to terminate
the license agreement at any time upon certain changes of control of our company, in certain situations upon the
failure by NBCU to own a certain minimum percentage of our outstanding capital stock on a fully diluted basis, and
certain other situations. On March 28, 2007, we and NBCU agreed to extend the term of the license by six months,
such that the license would continue through May 15, 2011, and to provide that certain changes of control involving
a financial buyer would not provide the basis for an early termination of the license by NBCU.
Polo Ralph Lauren/Ralph Lauren Media Electronic Commerce Alliance
In February 2000, we entered into an agreement with Polo Ralph Lauren, NBCU, NBCi and CNBC whereby the
parties created RLM, a joint venture formed for the purpose of bringing the Polo Ralph Lauren lifestyle experience to
consumers via multiple media platforms, including internet, broadcast, cable and print. On March 28, 2007, we sold
our 12.5% ownership interest in RLM to Polo Ralph Lauren for approximately $43.8 million.
E. Marketing and Merchandising
Television and Internet Retailing
Our television and internet revenues are generated from sales of merchandise and services offered through our
television home shopping programming and website. Our television home shopping business utilizes live television
24 hours a day, seven days a week, to create an interactive and entertaining atmosphere to describe and demonstrate
our merchandise. Selected customers participate through live conversations with on-air sales hosts and occasional on-
air guests. We believe our customers are primarily women over the ages of 35 with average annual household
incomes in excess of $50,000 who make purchases based primarily on convenience, unique product offerings, value
and quality of merchandise. We schedule special programming at different times of the day and week to appeal to
specific viewer and customer profiles. We feature announced and occasionally unannounced promotions to drive
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interest and incremental sales, including “Our Top Value,” a sales program that features one special offer every day.
We also feature other major and special promotional events and inventory-clearance sales.
Our merchandise is generally offered at or below comparable retail values. We continually introduce new
products on our television home shopping program and website. Inventory sources include manufacturers,
wholesalers, distributors and importers. We intend to continue to promote private label merchandise, which generally
has higher margins than branded merchandise.
ShopNBC Private Label and Co-Brand Credit Card Program
During fiscal 2006, we introduced a new private label and co-branded revolving consumer credit card program.
The program is made available to all qualified consumers for the financing of purchases of products and services
from ShopNBC and for the financing of purchases from other retailers. The program is intended to be used by
cardholders for purchases made primarily for personal, family or household use. The issuing bank is the sole owner
of the account issued under the program and absorbs all losses associated with non-payment by cardholders. The
issuing bank pays fees to us based on the number of credit card accounts activated and on card usage. Once a
customer is approved to receive a ShopNBC private label or co-branded credit card and the card is activated, the
customer is eligible to participate in our credit card rewards program. Under the original rewards program, points
were earned on purchases made with the credit cards at ShopNBC and other retailers where the co-branded card is
accepted. Cardholders who accumulated the requisite number of points were issued a $50 certificate award towards
the future purchase of ShopNBC merchandise. These certificate awards expire after twelve months if unredeemed.
Beginning in the second quarter of fiscal 2008, the rewards program was modified such that newly activated card
holders obtain an immediate $25 credit upon activation and first purchase and later, upon the accumulation of the
requisite number of points, card holders are issued a $25 certificate award towards the future purchase of ShopNBC
merchandise. These certificate awards expire after 90 days if unredeemed. The program provides a number of
benefits to customers in addition to the awards program, including deferred billing options and other special offers.
During fiscal 2008 and fiscal 2007, customer use of the private label and co-branded cards accounted for
approximately 21% and 20% of our television and internet sales, respectively. We believe that the use of the
ShopNBC credit card furthers customer loyalty and reduces our overall bad debt exposure since the credit card
issuing bank bears the risk of bad debt on ShopNBC credit card transactions.
Favorable Purchasing Terms
We obtain products for our direct marketing businesses from domestic and foreign manufacturers and suppliers
and are often able to make purchases on favorable terms based on the volume of products purchased or sold. Some of
our purchasing arrangements with our vendors include inventory terms that allow for return privileges for a portion
of the order or stock balancing. We generally do not have long-term commitments with our vendors, and a variety of
sources are available for each category of merchandise sold. During fiscal 2008 products purchased from one vendor
accounted for approximately 17% of our consolidated net sales. We believe that we could find alternative sources for
this vendor’s products if this vendor ceased supplying merchandise; however, the unanticipated loss of any large
supplier could impact our sales and earnings on a temporary basis.
F. Order Entry, Fulfillment and Customer Service
Our products are available for purchase via toll-free telephone numbers or our website. We maintain an
agreement with West Teleservices Corporation to provide us with telephone order-entry operators and automated
order-processing services for the taking of customer orders. West Teleservices provides these services for the
Company domestically. We also process some overflow orders at our Bowling Green, Kentucky facility. At the
present time, we do not utilize any call center services based overseas.
We own a 262,000 square foot distribution facility in Bowling Green, Kentucky, which we use for the
fulfillment of all merchandise purchased and sold by us and for certain call center operations.
The majority of customer purchases are paid by credit or debit cards. As discussed above, we maintain a private
label and a co-brand credit card program using the ShopNBC name. Purchases made with the ShopNBC private label
credit card are non-recourse to us. We also utilize an installment payment program called ValuePay, which
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entitles customers to pay by credit card for certain merchandise in two or more equal monthly installments. We
intend to continue to sell merchandise using the ValuePay program due to its significant promotional value. It does,
however, create a credit collection risk from the potential inability to collect outstanding balances.
We maintain a product inventory, which consists primarily of consumer merchandise held for resale. The
product inventory is valued at the lower of average cost or realizable value. As of January 31, 2009 and February 2,
2008, we had inventory balances of $51.1 million and $79.4 million, respectively.
Merchandise is shipped to customers by the United States Postal Service, UPS, DHL, Federal Express or other
recognized carriers. We also have arrangements with certain vendors who ship merchandise directly to our customers
after an approved customer order is processed.
We perform all customer service functions in-house at our Brooklyn Center, Minnesota and Bowling Green,
Kentucky facilities.
Our return policy allows a standard 30-day refund period from the date of invoice for all customer purchases.
Our return rates have been approximately 31% to 33% over the past three fiscal years. These return rates are higher
than the average return rates reported by our larger competitors in the television home shopping industry.
Management believes the higher return rate is partially a result of (i) the significantly higher average selling prices of
our products as compared to the average selling prices of our competitors, and (ii) the fact that we have a higher
percentage of sales attributable to jewelry products. Both of these characteristics are associated with higher product
return rates. Management has been pursuing a number of initiatives to reduce the overall return rate.
G. Competition
The direct marketing and retail businesses are highly competitive. In our television home shopping and
e-commerce operations, we compete for customers with other television home shopping and e-commerce retailers;
infomercial companies; other types of consumer retail businesses, including traditional “brick and mortar”
department stores, discount stores, warehouse stores and specialty stores; catalog and mail order retailers; and other
direct sellers.
In the competitive television home shopping sector, we compete with QVC Network, Inc. and HSN, Inc., both
of whom are substantially larger than we are in terms of annual revenues and customers, and whose programming is
carried more broadly to U.S. households than is our programming. The American Collectibles Network, which
operates Jewelry Television, also competes with us for television home shopping customers in the jewelry category.
In addition, there are a number of smaller niche players and startups in the television home shopping arena who
compete with our company. We believe that QVC and HSN incur cable and satellite distribution fees representing a
significantly lower percentage of their sales attributable to their television programming than do we; and that their
fee arrangements are substantially on a commission basis (in some cases with minimum guarantees) rather than on
the predominantly fixed-cost basis that we currently have. This difference in programming distribution fee structures
represents a material competitive disadvantage for our company.
The e-commerce sector is also highly competitive, and we are in direct competition with other internet retailers,
many of whom are larger, better financed and/or have broader customer bases. Certain of our competitors in the
television home shopping sector have acquired internet businesses complementary to their existing internet sites.
We anticipate continuing competition for viewers and customers, for experienced home shopping personnel, for
distribution agreements with cable and satellite systems, and for vendors and suppliers — not only from television
home shopping companies, but also from other companies that seek to enter the home shopping and internet retail
industries. We believe that our ability to be successful in the TV home shopping and e-commerce sectors will be
dependent on a number of key factors, including (i) obtaining more favorable terms in our cable and satellite
distribution agreements, (ii) increasing the number of customers who purchase products from us, (iii) increasing the
dollar value of sales per customer from our existing customer base, and (iv) improving the quality and efficiency of
our customer service operations.
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H. Federal Regulation
The cable television industry and the broadcasting industry in general are subject to extensive regulation by the
FCC. The following does not purport to be a complete summary of all of the provisions of the Communications Act
of 1934, as amended, known as the Communications Act, the Cable Television Consumer Protection Act of 1992
known as the Cable Act, the Telecommunications Act of 1996, known as the Telecommunications Act, or other laws
and FCC rules or policies that may affect our operations.
Cable Television
The cable industry is regulated by the FCC under the Cable Act and FCC regulations promulgated thereunder, as
well as by state or local governments with respect to certain franchising matters.
Must Carry. In general, the FCC’s “must carry” rules under the Cable Act entitle analog full power television
stations to mandatory cable carriage of their signals, at no charge, to all cable homes located within each station’s
broadcast market provided that the signal is of adequate strength, and the must carry signals occupy no more than
one-third of the cable system’s capacity. FCC rules currently extend similar cable must carry rights to the primary
video and programming-related material of new television stations that transmit only digital television signals, and to
existing television stations that return their analog spectrum and convert to digital operations. Cable providers’
obligation to provide must carry rights to full power television stations after the close of the transition to digital
television is discussed below in “Federal Regulation — Advanced Television Systems.” In addition, certain aspects
of the must carry rights of stations transmitting digital television signals now, as well as after the transmission to
digital television, remain subject to pending FCC proceedings.
The FCC has also been asked to reevaluate its 1993 extension of must carry rights to predominantly home
shopping television stations. Although this request was filed over ten years ago, in May 2007 the FCC issued a public
notice seeking additional comment on the request. The comment period in response to the FCC’s public notice closed
in August 2007, and the proceeding remains pending. There can be no assurance the FCC will uphold the right of
home shopping television stations to be eligible for must carry in the future. In addition, under the Cable Act, cable
systems may petition the FCC to determine that a station is ineligible for must carry rights because of the station’s
lack of service to the community, its previous non-carriage or other factors. The unavailability of must carry rights to
our existing or future stations would likely substantially reduce the number of cable homes that could be reached by
any full power television station that we own or may acquire or on which we might provide programming.
Cable Leased Access
The Cable Act and the FCC’s rules provide unaffiliated cable programmers such as us with certain rights to
lease channels from cable operators. In February 2008, the FCC released an order revising its leased access rate
formulas and policies. The FCC declined, however, to extend at this time the revised leased access rates and policies
to home shopping programmers, such as us, and other programmers that predominantly transmit sales presentations
or program length commercials and infomercials. Instead, the FCC deferred resolution of that issue until it completes
a further proceeding, on which it solicited comments. A number of parties, including us, have sought judicial review
of various aspects of the FCC’s February 2008 order, and those appeals have been consolidated before the U.S. Court
of Appeals for the Sixth Circuit where they remain pending. The Office of Management and Budget refused to allow
the FCC’s revised rules to go into effect; a request for the FCC to override that decision is also pending. We also
have filed comments in response to the FCC’s further notice. There can be no assurance as to the outcome of this
litigation or of the FCC’s ongoing proceeding considering whether to extend the revised leased access rates and
policies to home shopping programmers. Although no prediction can be made at this time, it is possible that in the
future it will become more difficult for us to lease channels from cable operators because other programmers will
occupy the required leased access slots on a particular cable system.
Broadcast Television
General. Our acquisition and operation of television stations is subject to FCC regulation under the
Communications Act. The Communications Act prohibits the operation of television broadcasting stations except
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under a license issued by the FCC. The statute empowers the FCC, among other things, to issue, revoke and modify
broadcasting licenses, adopt regulations to carry out the provisions of the Communications Act and impose penalties
for violation of such regulations. Such regulations impose certain obligations with respect to the programming and
operation of television stations, including requirements for carriage of children’s educational and informational
programming, programming responsive to local problems, needs and interests, advertising upon request by legally
qualified candidates for federal office, closed captioning, and other matters. In addition, FCC rules prohibit foreign
governments, representatives of foreign governments, aliens, representatives of aliens and corporations and
partnerships organized under the laws of a foreign nation from holding broadcast licenses. Aliens may own up to
20% of the capital stock of a licensee corporation, or generally up to 25% of a U.S. corporation, which, in turn, has a
controlling interest in a licensee.
Full Power Television Stations. In April 2003, one of our wholly owned subsidiaries acquired a full power
television station serving the Boston, Massachusetts market. On April 11, 2007, the FCC granted our application for
renewal of the station’s license. We also distribute our programming via leased carriage on full power television
stations in Pittsburgh, Pennsylvania and Seattle, Washington.
Broadcast Multiple Ownership Limits. Many of our existing and potential competitors are larger and more
diversified than we are, or have greater financial, marketing, merchandising and distribution resources. In January
2004, Congress passed legislation that would allow a television broadcaster to own local television stations reaching
39% of the nation’s households, up from the previous 35% limit, and these limits have been codified by the FCC. In
June 2003, the FCC adopted rules that would have significantly relaxed certain other limits and restrictions on media
ownership. Among other changes, the FCC relaxed its rules governing the common ownership of more than one
television station in any given market. In June 2004, the U.S. Court of Appeals for the Third Circuit invalidated these
revised media ownership rules on the ground that the FCC had failed to provide a sufficient justification for the
relaxed ownership limitations and restrictions, and stayed the new rules pending further FCC proceedings and
subsequent judicial review. In June 2006, the FCC issued a further notice of proposed rulemaking, again seeking
comment on potential changes to its media ownership rules. In February 2008, the FCC issued a report and order that
made limited changes to its rules governing newspaper/broadcast cross ownership. It made no changes to its other
rules. A number of appeals of that decision have been brought, and it is possible that, as a result of those appeals,
new rules will be adopted that result in increased consolidation in the broadcast industry, making it more difficult for
us to compete.
Alternative Technologies
Alternative technologies could increase the types of video program delivery systems on which we may seek
carriage. Three direct broadcast satellite systems known as DBS currently provide service to the public. At present,
approximately 25% of households received their video programming via DBS systems. Congress has enacted
legislation designed to facilitate the delivery of local broadcast signals by DBS operators and thereby to promote
DBS competition with cable systems. In addition, another new technology permits the viewing of live linear cable
television channels through broadband-connected personal computers, laptops and mobile devices, without the need
for a physical cable-box or special software. We currently stream our live 24/7 television programming on
ShopNBC.com and ShopNBC.TV. We also syndicate pre-recorded ShopNBC web video content to a variety of
affiliate websites and syndication platforms.
Advanced Television Systems
Technological developments in television transmission will make it possible for the broadcast and non broadcast
media to provide advanced television services, that is television services using digital or other advanced
technologies. The FCC in late 1996 approved a digital television technical standard known as DTV to be used by
television broadcasters, television set manufacturers, the computer industry and the motion picture industry. This
DTV standard allows the simultaneous transmission of multiple streams of digital data on the bandwidth presently
used by a normal analog channel. It is possible to broadcast one or more high-definition channels with visual and
sound quality superior to present-day television or several standard-definition channels with digital sound and
pictures of a quality slightly better than present television, or one high-definition and one or more standard-definition
channels; to provide interactive data services, including visual or audio transmission, on multiple
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channels simultaneously; or to provide some combination of these possibilities on the multiple channels allowed by
DTV.
As part of the nationwide transition from analog to digital broadcasting, each full power television station has
been granted a second channel by the FCC on which to initiate digital operations. On February 1, 2006, Congress
passed a law setting a final deadline for the DTV transition of February 17, 2009, by which broadcasters must
surrender their analog signals and broadcast only on their allotted digital frequency. On February 11, 2009, Congress
enacted the DTV Delay Act, which extended the DTV transition deadline until June 12, 2009, in order to provide
consumers with additional time to prepare for the transition from analog to digital broadcasting. On March 13, 2009,
the FCC issued a Report and Order requiring that all full power television stations that had not terminated their
analog service as of February 17, 2009, notify the FCC of the date by which they intend to terminate analog service.
We have informed the FCC that we intend to terminate our analog service as of April 16, 2009. We commenced
operations on our digital channel in May 2003. While broadcasters currently do not have to pay to obtain digital
channels, the FCC has ruled that a television station that receives compensation from a third party for the ancillary or
supplementary use of its DTV spectrum (e.g., data transmission or paging services) must pay a fee of 5% of gross
revenues received. The FCC has rejected a proposal that fees be imposed when a DTV broadcaster receives payment
for transmitting home shopping programming, although it left open the question whether interactive home shopping
programming might be treated differently. It is not yet clear whether and how television broadcast stations will be
able to profit by the transition to DTV, how quickly the viewing public will embrace the cost of new digital
television sets and monitors, or how difficult it will be for viewers who do not do so to continue to receive television
broadcasts, whether through cable or DBS service or over the air.
As noted above, the FCC’s must carry rules generally entitle analog full power television stations to mandatory
cable carriage of their signals, at no charge, to all cable homes located within each station’s designated market area,
or DMA. After the end of the digital transition in June 2009, the FCC has determined that full power television
stations will be entitled to mandatory cable carriage of their digital signals. In November 2007, the FCC released a
decision providing that cable operators will be required to provide those broadcast station signals to subscribers with
analog television receivers in a viewable format at no additional charge to the subscriber and at no cost to the
broadcast station. These rules will remain in force until February 2012, and are subject to extension by the FCC. In
addition, the FCC has confirmed that after the transition, cable operators will only be obligated to carry the primary
video and programming-related material of digital television station’s signals and are not required to carry any of the
stations’ additional programming streams. The United States Court of Appeals dismissed an appeal from the FCC’s
November 2007 decision and it is now final. Other issues concerning must carry rights for digital signals remain
pending.
As part of this transition to digital television, the spectrum currently used by broadcasters transmitting on
channels 52-69 will be transitioned to use by new wireless and public safety operators. Some broadcast stations,
including our station in the Boston, Massachusetts marketplace, originally were granted a digital channel allocation
within this spectrum. Under FCC rules, although stations awarded digital channels between channels 52 and 69 may
use those channels until the close of the DTV transition, they must either seek an alternative digital channel below
channel 52 on which to transmit their digital signal or transition their digital operations to their analog channel. On
August 6, 2007, the FCC issued a decision granting our request to use channel 10 as our digital television channel
after the close of the DTV transition. On March 26, 2008, the FCC granted our application for a construction permit
for our post-transition facility on channel 10. On February 6, 2009, the FCC granted our application for a power
increase for our channel 10 facility. We believe that our operations on channel 10 will provide us with coverage that
is equivalent to or exceeds our current coverage.
Telephone Companies’ Provision of Programming Services
The Telecommunications Act eliminated the previous statutory restriction forbidding the common ownership of
a cable system and telephone company. Verizon, AT&T, Qwest, and a number of other local telephone companies
are planning to provide or are providing video services through fiber to the home or fiber to the neighborhood
technologies, while other local exchange carriers are using video digital subscriber loop technology, known as
VDSL, to deliver video programming, high-speed internet access and telephone service over existing copper
telephone lines or new fiber optic lines. In March 2007 and November 2007, the FCC released orders designed to
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streamline entry by carriers by preempting the imposition by local franchising authorities of unreasonable conditions
on entry. A number of franchising authorities have sought judicial review of the March 2007 order, and those cases
have been consolidated before the U.S. Court of Appeals for the Sixth Circuit. On June 27, 2008, the United States
Court of Appeals for the Sixth Circuit denied the petitions for review of the FCC’s decision. In addition, a number of
parties have requested that the FCC reconsider various aspects of the March 2007 and November 2007 orders, and
those requests also remain pending. A number of states have also enacted franchise reform legislation to make it
easier for telephone companies to provide video services. No prediction can be made as to the deployment schedules
of these telephone companies, the success of their technologies, or their ability to attract and retain customers.
Regulations Affecting Multiple Payment Transactions
The antitrust settlement between MasterCard, VISA and approximately 8 million retail merchants raises certain
issues for retailers who accept telephonic orders that involve consumer use of debit cards for multiple or continuity
payments. A condition of the settlement agreement provided that the code numbers or other means of distinguishing
between debit and credit cards be made available to merchants by VISA and MasterCard. Under Federal Reserve
Board regulations, this may require merchants to obtain consumers’ written consent for preauthorized transfers where
the merchant is aware that the method of payment is a debit card as opposed to a credit card. We believe that debit
cards are currently being offered as the payment vehicle in approximately 36% of our transactions with VISA and
MasterCard. Effective February 9, 2006, the Federal Reserve Board amended language in its official commentary to
Regulation E by removing an express prohibition on the use of taped verbal authorization from consumers as
evidence of a written authorization for purposes of the regulation. There can be no assurance that compliance with
the authorization procedures under this regulation will not adversely affect the customer experience in placing orders
or adversely affect sales.
Fair and Accurate Credit Transactions Act
In an attempt to combat identity theft, in 2003, Congress enacted the Fair and Accurate Credit Transactions Act.
(“FACTA”). In 2008, the federal bank regulatory agencies and the Federal Trade Commission finalized a joint rule
implementing FACTA. Compliance with the rule becomes mandatory on May 1, 2009. FACTA requires companies
to take steps to prevent, detect and mitigate the occurrences of identity theft. Pursuant to FACTA, covered companies
are required to, among other things, develop an identity theft prevention program to identify and respond
appropriately to “red flags” that may be indicative of possible identity theft. The Company will be implementing its
FACTA policy by May 1, 2009.
I. Seasonality and Economic Sensitivity
Our businesses are subject to seasonal fluctuation, with the highest sales activity normally occurring during our
fourth fiscal quarter of the year, primarily November through January. Our businesses are also sensitive to general
economic conditions and business conditions affecting consumer spending. We believe that the widely-reported
decline in the U.S. and global macroeconomic environment beginning in the fall of 2008 and continuing to the
present time has had and will continue to have negative effects on consumer spending and consumer confidence.
These macroeconomic trends have affected and are likely to continue to affect our overall sales and profitability so
long as they persist. Additionally, our television audience (and therefore sales revenue) can be significantly impacted
by major world or domestic events which attract television viewership and diverts audience attention away from our
programming.
J. Employees
At January 31, 2009, we had approximately 870 employees, the majority of whom are employed in customer
service, order fulfillment and television production. Approximately 13% of our employees work part-time. We are
not a party to any collective bargaining agreement with respect to our employees.
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K. Executive Officers of the Registrant
Set forth below are the names, ages and titles of the persons serving as our executive officers.
Name
Keith R. Stewart
Frank P. Elsenbast
Nathan E. Fagre
Kris M. Kulesza
Jean-Guillaume Sabatier
Michael A. Murray
Nicholas J. Vassallo
Mark A. Ahmann
Position(s) Held
Age
45 President and Chief Executive Officer and Director
43 Senior Vice President and Chief Financial Officer
53 Senior Vice President, General Counsel & Secretary
55 Senior Vice President — Merchandising
39
Senior Vice President — Sales & Product Planning and
Programming
50 Vice President — Operations
45 Vice President and Corporate Controller
52 Senior Vice President — Human Resources & TV Sales
Keith R. Stewart was named our President and Chief Executive Officer in January, 2009 after having joined
ShopNBC as President and Chief Operating Officer in August 2008. Mr. Stewart retired from QVC in July 2007
where he served the majority of his retail career, most recently as vice president — merchandising of QVC (USA),
and vice president — global sourcing of QVC (USA) from April 2004 to June 2007. Previously he was general
manager of QVC’s large and profitable German business unit from 1998 to March 2004. Me. Stewart first joined
QVC as a consumer electronics buyer in 1992 and through a series of progressively responsible positions developed
expertise in all areas of TV shopping, including merchandising, programming, cable distribution, strategic planning,
organizational development, and international sourcing.
Frank P. Elsenbast became our Vice President and Chief Financial Officer in November 2004, and was
promoted to Senior Vice President in May 2006. Mr. Elsenbast has over twenty years of corporate finance,
operations analysis and public accounting experience. Previously, he served our company as vice president of
financial planning and analysis from September 2003 to October 2004, as finance director from May 2001 to
September 2003 and as finance manager from May 2000 to May 2001. Prior to joining us, Mr. Elsenbast served in
various analytical and operational roles with The Pillsbury Company from May 1995 through May 2000.
Mr. Elsenbast is a CPA and began his career with Arthur Andersen, LLP.
Nathan E. Fagre joined us as Senior Vice President, General Counsel and Secretary in May 2000. From 1996 to
2000, Mr. Fagre was Senior Vice President and General Counsel of Occidental Oil and Gas Corporation in Los
Angeles, California, the oil and gas operating subsidiary of Occidental Petroleum Corporation. From 1995 to 1996,
Mr. Fagre held other positions in the legal department at Occidental. His previous legal experience included
corporate and securities law practice with the law firms of Sullivan & Cromwell in New York and Gibson, Dunn &
Crutcher in Washington, D.C. In addition, Mr. Fagre is chairman of the board of directors of the Electronic Retailing
Association, a 500-member company industry association serving the television home shopping,
e-commerce, infomercial and electronic direct-response industries.
Kris M. Kulesza joined ValueVision Media in May 2008 as Senior Vice President, Merchandising, having
served most recently as vice president and general manager at Hallmark Direct, a division of Hallmark Cards, from
July 2007 to April 2008, where she directed its direct-to-consumer business unit (online and catalog) including
merchandising, marketing, finance, operations, fulfillment, and technology. Beginning in 1998, she held
merchandising and senior executive positions at Home Shopping Network (HSN), including executive vice president
of HSN.com from November 2005 to November 2006, senior vice president of merchandising at HSN.com from
May 2005 to November 2005, and senior vice president of jewelry at HSN from 2004 to May 2005. From December
2006 to June 2007, Ms. Kulesza took time off to be with her family. Prior to her work at HSN, Ms. Kulesza was vice
president of merchandising at Peoples Jewelers and president of Lipton’s, both in Canada. Ms. Kulesza began her
professional career as an auditor with Deloitte & Touche (Toronto).
Jean-Guillaume Sabatier joined ValueVision Media as Senior Vice President, Sales & Product Planning and
Programming in November, 2008. Most recently, Mr. Sabatier served as director, sales and product planning for
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QVC, Inc., from July 2007 to October 2008. Prior to that time, Mr. Sabatier held various positions in QVC’s German
business unit, including director, programming and planning from July 2003 to July 2007. He began his QVC career
as a sales and product planner in June 1997.
Michael A. Murray joined ValueVision Media as Vice President of Operations in May 2004. Mr. Murray has
over 25 years of operations and business management experience. Prior to joining ValueVision Media, Mr. Murray
was senior vice president of Operations for the Fingerhut Companies and Federated Department Stores direct to
consumer divisions. While at Fingerhut (12 years) Mr. Murray also led FBSI operations, Fingerhut’s 3rd party direct
to consumer arm serving Walmart.com, Inuit, Levi’s, Wet Seal and others. Mr. Murray has held executive leadership
positions in various direct to consumer and retail companies including Merrill Corporation, Lieberman Enterprises,
and Associated Wholesale Grocers. Mr. Murray began his career with John Deere as an Industrial Engineer.
Nicholas J. Vassallo has served as Vice President and Corporate Controller since 2000. He first joined
ValueVision Media as director of financial reporting in October 1996. During that time he also had responsibility for
direct-mail acquisitions and other corporate business development ventures. Mr. Vassallo was named corporate
controller in 1999 and the following year was promoted to vice president. Prior to ValueVision he served as
corporate controller for Fourth Shift Corporation, a software development company. Mr. Vassallo is a CPA and
began his career with Arthur Anderson, LLP in their audit practice group.
Mark A. Ahmann has served as Senior Vice President, Human Resources and TV Sales since January 2009, after
joining ShopNBC in September 2008 as senior vice president, human resources. Prior to ShopNBC he served as an
independent consultant with HR Connection from October 2007 to August 2008 and as senior vice president of
operations and human resources at Prime Therapeutics, a pharmacy benefit management services provider, from
August 2005 to September 2007. Previously, Mr. Ahmann was vice president of human resources at Cargill, a global
agricultural and trading company from November 2003 to March 2005. Prior to that time he served as vice president
of administration and human resources at FSI International and as vice president of human resources — acquisitions
and divestitures at Aetna. He began his career in human resources with Honeywell.
L. Available Information
Our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and
amendments to these reports if applicable, are available, without charge, on our Investor Relations website as soon as
reasonably practicable after they are filed electronically with the Securities and Exchange Commission. Copies also
are available, without charge, by contacting the General Counsel, ValueVision Media, Inc., 6740 Shady Oak Road,
Eden Prairie, Minnesota 55344-3433.
Our Investor Relations internet address is www.valuevisionmedia.com. The information contained on and
connected to our Investor Relations website is not incorporated into this report.
Item 1A.
Risk Factors
In addition to the general investment risks and those factors set forth throughout this document, including those
set forth under the caption “Cautionary Statement Concerning Forward-Looking Information,” the following risks
should be considered regarding our company.
We have launched a new business strategy after unsuccessful efforts to sell our company in fiscal 2008.
Commencing on September 10, 2008, a special committee of our board of directors and the committee’s
financial advisors, Piper Jaffray, broadly solicited expressions of interest in a purchase of our company or other
strategic relationship with us. The committee also evaluated other strategic alternatives, including a distribution to
shareholders through a sale of assets and liquidation of our company. The special committee did not receive any final
bids from any of the parties who participated in the process. In addition, the special committee concluded that a
liquidation of our company would not likely result in any distribution to our shareholders. Since the strategic review
process did not result in a strategic alternative to be implemented, we are currently focused on executing a new
strategy for ShopNBC as an independent company that is designed to grow EBITDA levels and increase revenues.
This new strategy contains significant challenges including: (i) a requirement to significantly reduce the cost of our
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current distribution agreements, (ii) broadening our merchandise mix, (iii) lowering the average selling price,
(iv) growing our internet business, and (v) improving the shopping experience and customer service. There can be no
guarantee that we will be able to successfully implement this new strategy on a timeline that would lead to a
successful turnaround of operating results before we exhaust available cash and other liquidity resources. In addition,
we may be required to further write down the carrying amount of our intangible and other long-lived assets to fair
value if we are unable to successfully execute our plan to significantly reduce cable and satellite distribution costs
and achieve other cost-saving initiatives in the near term.
We have a history of losses and a high fixed cost operating base and may not be able to achieve or maintain
profitable operations in the future.
We experienced operating losses of approximately $88.5 million, $23.1 million and $9.5 million in fiscal 2008,
fiscal 2007 and fiscal 2006, respectively. We reported a net loss in fiscal 2008 of $97.7 million. While we reported
net income of $22.5 million in fiscal 2007, this was due to the $40.2 million pre-tax gain we recorded on the sale of
our equity interest in Ralph Lauren Media, LLC, operator of the polo.com website. We reported a net loss in fiscal
2006 of $2.4 million. There is no assurance that we will be able to achieve or maintain profitable operations in future
fiscal years.
Our television home shopping business operates with a high fixed cost base, primarily driven by fixed annual
fees under distribution agreements with cable and satellite system operators to carry our programming. In order to
operate on a profitable basis, we must reach and maintain sufficient annual sales revenues to cover our high fixed
cost base and/or negotiate a reduction in this cost structure. In the event we do not achieve our expected sales targets
or experience continued declines in sales, our ability to reduce operating expenses in the near term will be limited by
the fixed cost base. In that case, our earnings, cash balance and growth prospects could be materially and adversely
affected.
If we do not reverse our current trend of operating losses, we could reduce our operating cash resources to the
point where we will not have sufficient liquidity to meet the ongoing cash commitments and obligations to
continue operating our business.
We have limited cash to fund our business, $53.8 million as of January 31, 2009, as a result of our continued
trend of operating losses. Among other things, we need and use our cash to fund any further operating losses, to
finance our working capital requirements and to make necessary capital expenditures in order to operate our
business. We also have significant future commitments for our cash, primarily payments for our cable and satellite
program distribution obligations. In addition, if our vendors or service providers were to demand a shift from our
current payment terms to upfront prepayments or require cash reserves, this will have a significant adverse impact on
our available cash balance and our ability to meet the ongoing commitments and obligations of our business. If we
are not able to attain profitability and generate positive cash flows from operations or obtain cash from other
financing sources or other transactions (such as the sale of our Boston television station or other real estate assets),
we may not have sufficient liquidity to continue operating.
Current negative economic conditions have adversely affected our business and a continued weakening over the
macroeconomic environment could further adversely affect our business.
Retailers generally are particularly sensitive to adverse global economic and business conditions, in particular to
the extent they result in a loss of consumer confidence and decreases in consumer spending, particularly
discretionary spending. The current world-wide credit market disruptions and economic slowdown have negatively
impacted consumer confidence, consumer spending and, since September 2008, our business. The timing and nature
of any recovery in the credit and financial markets remains uncertain, and there can be no assurance that market
conditions and consumer confidence will improve in the near future or that our results will not continue to be
adversely affected. If these economic and market conditions persist, spread or deteriorate further, it will have a
negative impact on our business, financial condition and results of operations.
If the recent worsening of credit market conditions continues or increases, it could have a material adverse
impact on our investment portfolio value and our ability to liquidate our auction rate securities.
Recent U.S. sub-prime mortgage defaults have had a significant impact across various sectors of the financial
markets, causing global credit and liquidity issues. The short-term funding markets experienced credit issues during
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the second half of calendar 2007 and continuing through calendar 2008, leading to liquidity disruption in failed
auctions in the auction rate securities market.
At January 31, 2009, our investment portfolio included auction rate securities with an estimated fair value of
$15.7 million ($26.8 million original cost basis). Our auction rate securities are primarily variable rate debt
instruments that have underlying securities with contractual maturities greater than ten years. Holders of auction rate
securities can either sell through the auction or bid based on a desired interest rate or hold and accept the reset rate. If
there are insufficient buyers, then the auction fails and holders are unable to liquidate their investment through the
auction. A failed auction is not a default of the debt instrument, but does set a new interest rate in accordance with
the original terms of the debt instrument. The result of a failed auction is that the auction rate security continues to
pay interest in accordance with its terms. Auctions continue to be held as scheduled until the auction rate security
matures or until it is called. These investment-grade auction rate securities have failed to settle in auctions beginning
in fiscal 2007 and through fiscal 2008. At this time, these investments are not available to settle current obligations,
are not liquid, and in the event we need to access these funds, we would not be able to do so without a loss of
principal. The loss of principal could be significant if we needed to access the funds within a short time horizon and
the market for auction rate securities had not returned at the time we sought to sell such securities.
In the fourth quarter of fiscal 2008, we recorded an other-than-temporary impairment charge of $11.1 million to
reflect a permanent impairment on these securities due to the continued illiquidity of these investments and
uncertainty regarding what period of time they might be settled and their ultimate value. If the global credit market
continues to deteriorate, we may be required to record an additional other-than-temporary impairment of these
securities in future periods which could materially adversely impact our results of operations and financial condition.
We may lose distribution of our programming because we are unsuccessful in negotiating new distribution
agreements for all of our current households and because of the ongoing shift from analog to digital
programming.
The prior distribution agreements covering a majority of our cable and satellite households expired at the end of
2008. We have negotiated renewal agreements with the system operators covering a substantial but minority
percentage of these households and are in active negotiations with the operators of the remaining systems. We have
written extensions where needed such that we will not lose distribution while negotiations continue with the
remaining systems. However, at this time there can be no assurance that we will be successful in completing the
remaining negotiations on terms acceptable to us, in which case we could lose a significant portion of our current
distribution during fiscal 2009. In addition, many cable operators are moving to transition our programming (and
other cable content providers as well) in local cable systems to digital instead of analog programming tiers. As this
occurs, the number of households that receive our programming will decline over the next several years, because
fewer households receive digital cable programming than analog. Failure to successfully renew agreements covering
a material portion of our existing cable and satellite households on acceptable financial and other terms, and loss of a
significant number of households due to transfers to digital programming tiers could adversely affect our future
growth, sales revenues and earnings unless we are able to arrange for alternative means of broadly distributing our
television programming.
NBCU and GE Equity have the ability to exert significant influence over us and have the right to disapprove of
certain actions by us.
As a result of their equity ownership in our company, NBCU and GE Equity together are currently our largest
shareholder and have the ability to exert significant influence over actions requiring shareholder approval, including
the election of directors, adoption of equity-based compensation plans and approval of mergers or other significant
corporate events. Through the provisions in the shareholder agreement and certificate of designation for the preferred
stock, NBCU and GE Equity also have the right to block us from taking certain actions (as discussed in greater detail
under “Business — Strategic Relationships — Amended and Restated Shareholder Agreement” above). The interests
of NBCU and GE Equity may differ from the interests of our other shareholders, and thus they may block us from
taking actions that might otherwise be in the interests of our other shareholders.
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Loss of the NBC branding license would require us to pursue a new branding strategy that may not be
successful and may incur significant additional expense.
We have branded our television home shopping network and internet site as ShopNBC and ShopNBC.com,
respectively, under an exclusive, worldwide licensing agreement with NBCU for the use of NBC trademarks, service
marks and domain names that continues until May 2011. We do not have the right to automatic renewal at the end of
the license term, and consequently may be required to pursue a new branding strategy which may not be as
successful as the NBC brand with current or potential customers, and which may involve significant additional
expense. In addition, there are limitations and conditions to our use of the license, which may under certain
circumstances restrict us from pursuing business opportunities outside of our current scope of operations. NBCU also
has the right to terminate the license prior to the end of the license term in certain circumstances, including without
limitation in the event of a breach by us of the terms of the license agreement or upon certain changes of control (as
discussed in greater detail under “Business — Strategic Relationships — NBCU Trademark License Agreement”
above).
Intense competition in the general merchandise retailing industry and particularly the live home shopping and
e-commerce sectors could limit our growth and reduce our profitability.
As a general merchandise retailer, we compete for consumer expenditures with other forms of retail businesses,
including other television home shopping and e-commerce retailers, infomercial companies, other types of consumer
retail businesses, including traditional “brick and mortar” department stores, discount stores, warehouse stores,
specialty stores, catalog and mail order retailers and other direct sellers. In the competitive television home shopping
sector, we compete with QVC Network, Inc., HSN, Inc. and Jewelry Television, as well as a number of smaller
“niche” home shopping competitors. QVC Network and HSN, Inc. both are substantially larger than we are in terms
of annual revenues and customers, their programming is more broadly available to U.S. households than is our
programming and in many markets they have more favorable channel locations than we have. The internet retailing
industry is also highly competitive, with numerous e-commerce websites competing in every product category we
carry, in addition to the websites operated by the other television home shopping companies. This competition in the
internet retailing sector makes it more challenging and expensive for us to attract new customers, retain existing
customers and maintain desired gross margin levels.
Our businesses may not be able to accurately predict and/or respond in a timely manner to evolving customer
preferences and trends and industry standards, which could result in excess inventory, related markdowns and
lost sales.
Our success depends, in significant part, on the ability of our businesses to accurately predict, and respond in a
timely manner to, changes in customer preferences and fashion, lifestyle and other trends and industry standards.
While we monitor and adjust product mix and price points in an attempt to satisfy consumer demand and respond to
changing economic and business conditions, we may not be successful in these efforts, and any sustained failure
could result in excess inventory and related markdowns. In addition, the e-commerce industry is characterized by
evolving industry standards, frequent new service and product introductions and enhancements, as well as changing
customer demands. If our businesses are not able to adapt quickly enough and/or in a cost-effective manner to these
changes it could result in lost sales.
We may not be able to maintain our satellite services in certain situations, beyond our control, which may cause
our programming to go off the air for a period of time and cause us to incur substantial additional costs.
Our programming is presently distributed to cable systems, full power television stations and satellite dish
operators via a leased communications satellite transponder. In the future, satellite service may be interrupted due to
a variety of circumstances beyond our control, such as satellite transponder failure, satellite fuel depletion,
governmental action, preemption by the satellite service provider, solar activity and service failure. The agreement
provides us with preemptable back-up service if satellite transmission is interrupted. However, there can be no
assurance if satellite transmission is so interrupted that we will be able to utilize existing back-up transponder or
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satellite capacity. In the event of any transmission interruption, we may need to enter into new arrangements,
resulting in substantial additional costs and the inability to broadcast our signal for some period of time.
The FCC could limit must-carry rights, which would impact distribution of our television home shopping
programming and might impair the value of our Boston FCC license.
The Federal Communications Commission, known as the FCC, issued a public notice on May 4, 2007 stating
that it was updating the public record for a petition for reconsideration filed in 1993 and still pending before the FCC.
The petition challenges the FCC’s prior determination to grant the same mandatory cable carriage (or “must-carry”)
rights for TV broadcast stations carrying home shopping programming that the FCC’s rules accord to other TV
stations. The time period for comments and reply comments regarding the reconsideration closed in August 2007,
and we submitted comments supporting the continuation of must-carry rights for home shopping stations. If the FCC
decides to change its prior determination and withdraw must-carry rights for home shopping stations as a result of
this updating of the public record, we could lose our current carriage distribution on cable systems in three markets:
Boston, Pittsburgh and Seattle, which currently constitute approximately 3.2 million full-time equivalent households,
or FTE’s, receiving our programming. We own the Boston television station and have carriage contracts with the
Pittsburg and Seattle television stations. In addition, if must-carry rights for home shopping stations are withdrawn, it
may not be possible to replace these FTE’s on commercially reasonable terms and the carrying value of our Boston
FCC license ($23.1 million) may become further impaired.
We may be subject to product liability claims for on-air misrepresentations or if people or properties are harmed
by products sold by us.
Products sold by us and representations related to these products may expose us to potential liability from claims
by purchasers of such products, subject to our rights, in certain instances, to seek indemnification against this liability
from the suppliers or manufacturers of the products. In addition to potential claims of personal injury, wrongful death
or damage to personal property, the live unscripted nature of our television broadcasting may subject us to claims of
misrepresentation by our customers, the Federal Trade Commission and state attorneys general. We maintain, and
have generally required the manufacturers and vendors of these products to carry, product liability and errors and
omissions insurance. There can be no assurance that we will maintain this coverage or obtain additional coverage on
acceptable terms, or that this insurance will provide adequate coverage against all potential claims or even be
available with respect to any particular claim. There also can be no assurance that our suppliers will continue to
maintain this insurance or that this coverage will be adequate or available with respect to any particular claims.
Product liability claims could result in a material adverse impact on our financial performance.
Our ValuePay installment payment program could lead to significant unplanned credit losses if our credit loss
rate was to deteriorate.
We utilize an installment payment program called ValuePay that entitles customers to purchase merchandise and
generally pay for the merchandise in two or more equal monthly installments. As of January 31, 2009 we had
approximately $46 million due from customers under the ValuePay installment program. We maintain allowances for
doubtful accounts for estimated losses resulting from the inability of our customers to make required payments.
While credit losses have historically been within our estimates for such losses, during fiscal 2008 and fiscal 2007, we
have seen a significant increase in bad debt write offs due to the recent deterioration of consumer credit. Hence, there
is no guarantee that we will continue to experience the same credit loss rate that we have in the past or that losses
will not continue to increase or not be within current provisions. A continued significant increase in our credit losses
could result in a material adverse impact on our financial performance.
Failure to comply with existing laws, rules and regulations, or to obtain and maintain required licenses and
rights, could subject us to additional liabilities.
We market and provide a broad range of merchandise through multiple channels. As a result, we are subject to a
wide variety of statutes, rules, regulations, policies and procedures in various jurisdictions which are subject to
change at any time, including laws regarding consumer protection, privacy, the regulation of retailers generally, the
importation, sale and promotion of merchandise and the operation of retail stores and warehouse facilities, as well
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as laws and regulations applicable to the internet and businesses engaged in e-commerce. Our failure to comply with
these laws and regulations could result in fines and proceedings against us by governmental agencies and consumers,
which could adversely affect our business, financial condition and results of operations. Moreover, unfavorable
changes in the laws, rules and regulations applicable to us could decrease demand for merchandise offered by us,
increase costs and subject us to additional liabilities. Finally, certain of these regulations impact our marketing
efforts.
We may be subject to claims by consumers and state and federal authorities for security breaches involving
customer information, which could materially harm our reputation and business.
In order to operate our business we take orders for our products from customers. This requires us to obtain
personal information from these customers including credit card numbers. Although we take reasonable and
appropriate security measures to protect customer information, there is still the risk that external or internal security
breaches could occur. In addition, new tools and discoveries by third parties in computer or communications
technology or software or other developments may facilitate or result in a future compromise or breach of our
computer systems. Such compromises or breaches could result in significant liability or costs to us from consumer
lawsuits for monetary redress, state and federal authorities for fines and penalties, and could also lead to interruptions
in our operations and negative publicity causing damage to our reputation and limiting customers’ willingness to
purchase products from us. Recently, a major discount retailer and a credit reporting agency experienced theft of
credit card numbers of millions of consumers resulting in multi-million dollar fines and consumer settlement costs,
FTC audit requirements, and significant internal administrative costs.
The failure to secure suitable placement for our television programming and the expansion of digital cable
systems would adversely affect our ability to attract and retain television viewers and could result in a decrease
in revenue.
We are dependent upon our ability to compete for television viewers. Effectively competing for television
viewers is dependent on our ability to secure suitable placement of our television programming within a suitable
programming tier at a desirable channel position. The majority of cable operators now offer cable programming on a
digital basis. While the growth of digital cable systems may over time make it possible for our programming to be
more widely distributed, there are several risks as well.
• as cable operators move our network from analog to digital tiers, we experience a loss of viewers, since at the
current time less than half of all cable television subscribers choose to also subscribe to the digital tier;
• we could experience a reduction in the growth rate or an absolute decline in sales per digital tier subscriber
because of the increased number of channels offered on digital systems competing for the same number of
viewers and the higher channel location we typically are assigned in digital tiers;
• more competitors may enter the marketplace as additional channel capacity is added; and
• more programming options being available to the viewing public in the form of new television networks and
time-shifted viewing ( e.g. , personal video recorders, video-on-demand, interactive television and streaming
video over broadband internet connections).
Failure to adapt to these risks will result in lower revenue and may harm our results of operations. In addition, failure
to anticipate and adapt to technological changes in a cost-effective manner that meets customer demands and
evolving industry standards will also reduce our revenue, harm our results of operation and financial condition and
have a negative impact on our business.
The unanticipated loss of several of our larger vendors could impact our sales on a temporary basis.
Under the current economic conditions, it is possible that one or more of our larger vendors could experience
financial difficulties, including bankruptcy, or otherwise could determine to cease doing business with us. While we
have periodically experienced the loss of a major vendor, if a number of our current larger vendors ceased doing
business with us, this could materially and adversely impact our sales and profitability on a short term basis.
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Many of our key functions are concentrated in a single location, and a natural disaster could seriously impact
our ability to operate.
Our television broadcast studios, internet operations, IT systems, merchandising team, inventory control
systems, executive offices and finance/accounting functions, among others, are centralized in our adjacent offices at
6740 and 6690, Shady Oak Road in Eden Prairie, Minnesota. In addition, our only fulfillment and distribution facility
is centralized at a location in Bowling Green, Kentucky. A natural disaster such as a tornado could seriously disrupt
our ability to continue or resume normal operations for some period of time. While we have certain business
continuity plans in place, no assurances can be given as to how quickly we would be able to resume operations and
how long it may take to return to normal operations. We could incur substantial financial losses above and beyond
what may be covered by applicable insurance policies, and may experience a loss of customers, vendors and
employees during the recovery period.
Our e-commerce activities are subject to a number of general business regulations and laws regarding taxation
and online commerce, which may increase our pricing or lessen consumer demand.
Our e-commerce activities are subject to a number of general business regulations and laws regarding taxation
and online commerce. As the role and importance of e-commerce has grown in the United States in recent years,
there have been continuing efforts to increase the legal and regulatory obligations and restrictions on companies
conducting commerce through the internet, primarily in the areas of taxation, consumer privacy and protection of
consumer personal information. These laws and regulations could increase the costs and liabilities associated with
our e-commerce activities and increase the price of our product to consumers, without a corresponding increase in
our revenue or net income. On October 31, 2007, the United States enacted a seven-year moratorium on internet
access taxes, extending a ban on internet taxes that is set to expire in 2014. In addition, in November 2002, a number
of states approved a multi-state agreement to simplify state sales tax laws by establishing one uniform system to
administer and collect sales taxes on traditional retailers and electronic commerce merchants. The agreement became
effective on October 3, 2005, although fewer than half of the states have become members by enacting
implementation legislation. No prediction can be made as to whether individual states will enact legislation requiring
retailers such as us to collect and remit sales taxes on transactions that occur over the internet. Adding sales tax to our
internet transactions could negatively impact consumer demand.
We could be subject to additional sales tax collection obligations.
Although there is a current federal moratorium on the state and local taxation of internet transactions, several
states and the US Congress have adopted or are reviewing proposals that would require the collection of state
and/or local taxes on transactions originating on the internet. If these proposals are adopted, we could be required to
collect additional state and local taxes which could negatively impact our internet sales as well as creating an
additional administrative burden which also could be costly to the business.
We place a significant reliance on technology and information management tools to run our existing
businesses, the failure of which could adversely impact our operations.
Our businesses are dependent, in part, on the use of sophisticated technology, some of which is provided to us
by third parties. These technologies include, but are not necessarily limited to, satellite based transmission of our
programming, use of the internet in relation to our on-line business, new digital technology used to manage and
supplement our television broadcast operations and a network of complex computer hardware and software to
manage an ever increasing need for information and information management tools. The failure of any of these
technologies, or our inability to have this technology supported, updated, expanded or integrated into other
technologies, could adversely impact our operations. Although we have, when possible, developed alternative
sources of technology and built redundancy into our computer networks and tools, there can be no assurance that
these efforts to date would protect us against all potential issues or disaster occurrences related to the loss of any such
technologies or their use.
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If our common stock continues to trade below $1.00 per share, we could cease to be in compliance with the
continued listing standards set forth by Nasdaq.
Our stock is currently trading below $1.00 per share, which is in violation of Nasdaq’s continued listing
requirements. Although Nasdaq has suspended the enforcement of rules requiring a minimum $1.00 closing bid price
and the rules requiring a minimum market value of publicly held shares, this suspension is currently only in effect
through July 19, 2009. There is no guarantee that we will be in compliance with Nasdaq’s continued listing
requirements when this suspension is lifted. If our stock continues to trade below $1.00 when the temporary
suspension is lifted, Nasdaq may commence delisting procedures against us. If we were delisted, the market liquidity
of our common stock could be adversely affected and the market price of our common stock could decrease. A
delisting could also adversely affect our ability to obtain financing for the continuation of our operations and could
result in a loss of confidence by investors, suppliers and employees. In addition, our shareholders’ ability to trade or
obtain quotations on our shares could be severely limited because of lower trading volumes and transaction delays.
These factors could contribute to lower prices and larger spreads in the bid and ask price for our common stock.
Item 1B.
Unresolved Staff Comments
None
Item 2. Properties
We own two commercial buildings occupying approximately 209,000 square feet in Eden Prairie, Minnesota (a
suburb of Minneapolis). One of the buildings is used for our corporate administrative and television production. The
second building has approximately 70,000 square feet of space, which we utilize for additional office space. We own
a 262,000 square foot distribution facility on a 34-acre parcel of land in Bowling Green, Kentucky. We also lease
approximately 25,000 square feet of office space under a lease which is due to expire in October 2009 for a telephone
call center in Brooklyn Center, Minnesota. Additionally, we rent transmitter site and studio locations in Boston,
Massachusetts for our full power television station. We believe that our existing facilities are adequate to meet our
current needs and that suitable additional or alternative space will be available as needed to accommodate expansion
of operations.
Item 3. Legal Proceedings
We are involved from time to time in various claims and lawsuits in the ordinary course of business. In the
opinion of management, these claims and suits individually and in the aggregate have not had a material adverse
effect on our operations or consolidated financial statements.
On November 21, 2008, a lawsuit against ValueVision Media was filed by its former chief executive officer,
Rene Aiu. Her claims include money damages for breach of contract for nonpayment of severance equal to two years
of salary and of targeted incentive compensation, fraud and misrepresentation, and violation of certain Minnesota
statutes. We filed a response on November 25, 2008, denying Ms. Aiu’s claims. Discovery has commenced and the
Court has set the trial to commence in 2010. We believe that Ms. Aiu was properly dismissed for “cause” as defined
in her employment agreement, intend to defend the suit vigorously and at this time cannot estimate a dollar amount
of liability, if any.
Item 4. Submission of Matters to a Vote of Security Holders
No matters were submitted to our shareholders during the fourth quarter ended January 31, 2009.
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PART II
Item 5. Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity
Securities
Market Information for Common Stock
Our common stock is traded on the Nasdaq Global Market under the symbol “VVTV.” The following table sets
forth the range of high and low sales prices of the common stock as quoted by the Nasdaq Global Market for the
periods indicated.
Fiscal 2008
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Fiscal 2007
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Holders
High
Low
$ 6.17 $ 4.82
3.04
4.74
0.97
2.89
0.37
0.58
13.30
12.19
10.06
7.21
11.12
8.85
5.00
4.45
As of April 3, 2009 we had approximately 540 shareholders of record.
Dividends
We have never declared or paid any dividends with respect to our common stock. Pursuant to the shareholder
agreement we have with GE Equity, we are prohibited from paying dividends on our common stock without their
prior consent. Except as required in connection with the Series B Preferred Stock, we currently expect to retain our
earnings for the development and expansion of our business and do not anticipate paying cash dividends on the
common stock in the foreseeable future. Any future determination by us to pay cash dividends on the common stock
will be at the discretion of the board of directors and will be dependent upon our results of operations, financial
condition, any contractual restrictions then existing and other factors deemed relevant at the time by the board of
directors.
Issuer Purchases of Equity Securities
During fiscal 2008, we repurchased a total of 556,000 shares of common stock for a total investment of
$3.3 million at an average price of $5.96 per share. During fiscal 2007, we purchased a total of 3,618,000 shares of
common stock for a total investment of $27.0 million at an average price of $7.46 per share. During fiscal 2006, we
repurchased a total of 406,000 shares of common stock for a total investment of $4.7 million at an average price of
$11.58 per share. The stock buyback authorizations under which those repurchases were made expired in 2008. On
February 25, 2009, our board of directors authorized a new stock buyback program of up to $1.5 million over the
next 12 months for stock repurchases.
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Stock Performance Graph
The graph below compares the cumulative five-year total return to our shareholders (based on appreciation or
depreciation of the market price of our common stock) on an indexed basis with (i) a broad equity market index and
(ii) a peer group created by us over the same period and consisting of companies involved in various aspects of the
television home shopping, jewelry and internet retail and service industries. The presentation compares the common
stock price in the period from January 31, 2004 to January 31, 2009, to the Nasdaq Global Market stock index and to
the peer group. The total return to shareholders of those companies comprising the peer group are weighted
according to their stock market capitalization. The companies in the current peer group are: InterActiveCorp, the
parent company of the Home Shopping Network; Liberty Interactive, the holding company of QVC, a home
shopping television network; Amazon.com, Inc., an on-line retailer; RedEnvelope, Inc., an upscale on-line retailer;
GSI Commerce, Inc., a provider of professional services to the on-line retail industry; and Zale Corporation, a
specialty jewelry retailer. On May 9, 2006, shares of Liberty Media Corporation were exchanged for shares of
Liberty Interactive and Liberty Capital tracking stocks and the old Liberty Media Corporation Series A and Series B
shares ceased trading. The cumulative return is calculated assuming an investment of $100 on January 31, 2004, and
reinvestment of all dividends. You should not consider shareholder return over the indicated period to be indicative
of future shareholder returns.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among ValueVision Media, Inc. The NASDAQ Composite Index
And A Peer Group
* $100 invested on 1/31/04 in stock or index-including reinvestment of dividends.
Index calculated on month-end basis.
January 31,
2004
January 31,
2005
February 4,
2006
May 10, February 3,
2006
2007
February 2,
January 31,
2008
2009
ValueVision
Media, Inc. $ 100.00
Nasdaq
Stock
Market
(U.S.)
Index
Peer Group
100.00
100.00
$ 80.46
$ 70.13
$ 75.21
$ 70.07
$ 34.61
$ 1.38
101.07
81.54
114.63
79.11
116.39
74.18
125.05
89.70
120.53
103.17
73.20
65.04
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Equity Compensation Plan Information
The following table provides information as of January 31, 2009 for our compensation plans under which
securities may be issued:
Plan Category
Equity Compensation
Plans Approved by Security
holders
Equity Compensation
Plans Not Approved by
Security holders (2)
Total
Number of Securities to be Issued
Upon Exercise of Outstanding
Options, Warrants and Rights
Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights Equity Compensation Plans
Remaining Available for
Future Issuance under
Number of Securities
5,179,000
$
7.56
701,000 (1)
1,429,000 (2) $
$
6,608,000
15.47
9.27
—
701,000
(1) Includes securities available for future issuance under shareholder approved compensation plans other than upon
the exercise of an outstanding options, warrants or rights, as follows: 23,000 shares under the 2001 Omnibus
Stock Plan and 678,000 shares under the 2004 Omnibus Stock Plan.
(2) Reflects 29,000 shares of common stock issuable upon exercise of warrants held by NBCU and 1,400,000 shares
of common stock issuable upon exercise of nonstatutory stock options granted to our employees at per share
exercise prices equal to the fair market value of a share of common stock on the date of grant. Each of these
options expires between five and ten years after the date of issuance, and are currently fully vested. These stock
options were utilized solely for inducement stock option grants for newly hired officers.
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Item 6. Selected Financial Data
The selected financial data for the five years ended January 31, 2009 have been derived from our audited
consolidated financial statements. The selected financial data presented below are qualified in their entirety by, and
should be read in conjunction with, the financial statements and notes thereto and other financial and statistical
information referenced elsewhere herein including the information referenced under the caption “Management’s
Discussion and Analysis of Financial Condition and Results of Operations.”
Year Ended
January 31, February 2, February 3, February 4, January 31,
2008(b)
2006(c)
2007
2009(a)
(In thousands, except per share data)
2005(d)
Statement of Operations Data:
Net sales
Net sales less cost of sales, exclusive of depreciation
$ 567,510 $ 781,550 $ 767,275 $ 691,851 $ 623,634
and amortization(g)
Operating loss
Income (loss) from continuing operations(e)
Discontinued operations(f)
Per Share Data:
Net income (loss) from continuing operations per
182,749 271,015 267,161 238,944 204,096
(9,479 ) (18,646 ) (44,271 )
(88,458 ) (23,052 )
(2,396 ) (13,457 ) (42,719 )
(97,793 ) 22,452
(2,296 ) (14,882 )
—
—
—
common share
$
(2.92 ) $
0.53 $
(0.07 ) $
(0.37 ) $
(1.17 )
Net income (loss) from continuing operations per
common share
— assuming dilution
Weighted average shares outstanding:
Basic
Diluted
$
(2.92 ) $
0.53 $
(0.07 ) $
(0.37 ) $
(1.17 )
33,598 41,992 37,646 37,182 36,815
33,598 42,011 37,646 37,182 36,815
January 31, February 2, February 3, February 4, January 31,
2007
(In thousands)
2006
2009
2008
2005
Balance Sheet Data:
Cash and short-term investments
Current assets
Long-term investments
Property, equipment and other assets
Total assets
Current liabilities
Other long-term obligations
Redeemable preferred stock
Shareholders’ equity
Other Data:
Sales margin(g)
Working capital
Current ratio
Adjusted EBITDA (as defined)(h)
Cash Flows:
Operating
Investing
Financing
$ 55,434 $ 59,078 $ 71,294 $ 82,350 $ 100,581
161,469 252,183 260,445 246,029 240,524
—
15,728 26,306
64,303 80,591 91,535 101,110 109,772
241,500 359,080 351,980 347,139 350,296
95,988 118,350 105,274 100,820 89,074
1,380
44,191 43,898 43,607 43,318 43,030
99,472 194,510 198,847 202,871 216,812
2,553
130
—
—
—
—
Year Ended
January 31, February 2, February 3, February 4, January 31,
2006
2007
2008
(In thousands, except statistical data)
2005
2009
32.2 %
34.7 %
34.8 %
34.5 %
32.7 %
$ 65,481 $ 133,833 $ 155,171 $ 145,209 $ 151,450
2.7
1,910 $ (19,129 )
2.5
6,850 $ 14,690 $
1.7
$ (51,421 ) $
2.1
2.4
$
$ 24,557 $
$
7,100 $ 11,189 $
(475 ) $
(3,417 ) $ (26,605 ) $
3,542 $ (10,374 ) $ (18,070 )
(2,304 )
(1,562 ) $ (10,111 ) $
1,981
988 $
(3,627 ) $
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(a) Results of operations for fiscal 2008 include the following: (i) an $11.1 million auction rate securities write
down, (ii) an $8.8 million FCC license intangible asset impairment, (iii) a $4.3 million charge related to the
restructuring of certain company operations and (iv) a $2.7 million charge related to costs associated with our
chief executive officer transition. See Notes 7, 16 and 18 to the consolidated financial statements.
(b) Results of operations for fiscal 2007 include the following: (i) a $40.2 million gain on the sale of RLM, (ii) a
$5.0 million charge related to the restructuring of certain company operations and (iii) a $2.5 million charge
related to costs associated with our chief executive officer transition. See Notes 14, 16 and 18 to the consolidated
financial statements.
(c) Results of operations for fiscal 2005 include a $294,000 gain on the sale of a television station.
(d) Results of operations for fiscal 2004 include a non-cash charge of $1.9 million related to the write off of deferred
advertising credits.
(e) Income (loss) from continuing operations includes a net pre-tax gain of $40.2 million from the sale of RLM in
fiscal 2007.
(f) Discontinued operations relate to the operations of our FanBuzz subsidiary, which were shut down in fiscal 2005.
(g) Management includes net sales less cost of sales from continuing operations (exclusive of depreciation and
amortization), also known as sales margin because it is an operating measure commonly used by management,
analysts and institutional investors in analyzing our net sales profitability. This term is not considered a measure
determined in accordance with generally accepted accounting principles, or GAAP. The comparable GAAP
measurement is gross profit, which is defined as net sales less cost of sales (inclusive of depreciation and
amortization). Our gross profit from continuing operations for fiscal 2008, fiscal 2007 and fiscal 2006 is
$165.5 million, $251.0 million and $244.9 million, respectively.
(h) EBITDA as defined for this statistical presentation represents net income (loss) from continuing operations for
the respective periods excluding depreciation and amortization expense, interest income (expense) and income
taxes. We define EBITDA, as adjusted, as EBITDA excluding non-recurring, non-operating gains (losses) and
equity in income of Ralph Lauren Media, LLC; non-cash impairment charges and write downs; restructuring and
CEO transition costs; and non-cash share-based compensation expense. Management has included the term
EBITDA, as adjusted, in its EBITDA reconciliation in order to adequately assess the operating performance of
our “core” television and internet businesses and in order to maintain comparability to our analyst’s coverage and
financial guidance. Management believes that EBITDA, as adjusted, allows investors to make a more meaningful
comparison between our core business operating results over different periods of time with those of other similar
small cap, higher growth companies. In addition, management uses EBITDA, as adjusted, as a metric measure to
evaluate operating performance under its management and executive incentive compensation programs.
EBITDA, as adjusted, should not be construed as an alternative to operating income (loss) or to cash flows from
operating activities as determined in accordance with generally accepted accounting principles and should not be
construed as a measure of liquidity. EBITDA as adjusted, may not be comparable to similarly entitled measures
reported by other companies.
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A reconciliation of EBITDA, as adjusted, to its comparable GAAP measurement, net income (loss), follows:
Year Ended
January 31, February 2, February 3, February 4, January 31,
2007
(In thousands)
2009
2005
2008
2006
EBITDA, as adjusted
Less:
Non-operating gains (losses) and equity in income of
$ (51,421 ) $
6,850 $ 14,690 $
1,910 $ (19,129 )
RLM
Write-down of auction rate investments
FCC license impairment
Restructuring costs and other non-recurring
television station sale gains
CEO transition costs
Non-cash share-based compensation expense
EBITDA (as defined)
A reconciliation of EBITDA to net income (loss) is
as follows:
EBITDA, as defined
Adjustments:
Depreciation and amortization
Interest income
Income tax (provision) benefit
Discontinued operations of FanBuzz
Net income (loss)
(969 ) 40,663
—
—
(11,072 )
(8,832 )
3,356
—
—
1,379
—
—
(50 )
—
—
(4,299 )
(2,681 )
(3,928 )
(29 )
—
(1,901 )
(83,202 ) 37,604 16,116
(5,043 )
(2,451 )
(2,415 )
(5,736 )
212
—
—
(199 )
(486 )
3,302 (25,401 )
(83,202 ) 37,604 16,116
3,302 (25,401 )
(17,297 ) (19,993 ) (22,239 ) (20,569 ) (18,920 )
1,627
(25 )
(2,296 ) (14,882 )
(2,396 ) $ (15,753 ) $ (57,601 )
5,680
(839 )
—
$ (97,793 ) $ 22,452 $
2,739
(33 )
—
3,802
(75 )
—
3,048
762
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Introduction
The following discussion and analysis of financial condition and results of operations is qualified by reference to
and should be read in conjunction with the financial statements and notes thereto included elsewhere in this annual
report.
Cautionary Statement for Purposes of the Safe Harbor Provisions of the Private Securities Litigation Reform
Act of 1995
This Annual Report on Form 10-K, including the following Management’s Discussion and Analysis of Financial
Condition and Results of Operations and other materials we file with the Securities and Exchange Commission (as
well as information included in oral statements or other written statements made or to be made by us) contain certain
forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All
statements other than statements of historical fact, including statements regarding guidance, industry prospects or
future results of operations or financial position, made in this annual report on Form 10-K are forward looking. We
often use words such as anticipates, believes, expects, intends and similar expressions to identify forward-looking
statements. These statements are based on management’s current expectations and are accordingly subject to
uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein
due to various important factors, including (but not limited to): consumer spending and debt levels; the general
economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; changes in the
mix of products sold by us; competitive pressures on sales; pricing and sales margins; the level of cable and satellite
distribution for our programming and the associated fees; our ability to continue to manage our
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cash, cash equivalents and investments to meet our company’s liquidity needs; our ability to obtain liquidity with
respect to our auction rate securities; our ability to manage our operating expenses successfully; changes in
governmental or regulatory requirements; litigation or governmental proceedings affecting our operations; the risks
identified under “Risk Factors” in this report; significant public events that are difficult to predict, such as
widespread weather catastrophes or other significant television-covering events causing an interruption of television
coverage or that directly compete with the viewership of our programming; and our ability to obtain and retain key
executives and employees. Investors are cautioned that all forward-looking statements involve risk and uncertainty.
The facts and circumstances that exist when any forward-looking statements are made and on which those forward-
looking statements are based may significantly change in the future, thereby rendering the forward-looking
statements obsolete. We are under no obligation (and expressly disclaim any obligation) to update or alter our
forward-looking statements whether as a result of new information, future events or otherwise.
Overview
Company Description
We are an integrated multi-channel retailer that markets our products directly to consumers through various
forms of electronic media. Our operating strategy incorporates distribution from television, internet and mobile
devices. Our live 24-hour per day television home shopping programming is distributed primarily through cable and
satellite affiliation agreements and on-line through ShopNBC.com and ShopNBC.TV. We have an exclusive license
from NBC Universal, Inc., known as NBCU, for the worldwide use of an NBC-branded name and the peacock image
for a period ending in May 2011. Pursuant to the license, we operate our television home shopping network under the
ShopNBC brand name and operate our internet website under the ShopNBC.com and ShopNBC.TV brand names.
Products and Customers
Products sold on our television home shopping network and internet shopping website include jewelry, watches,
consumer electronics, housewares, apparel, cosmetics, seasonal items and other merchandise. Jewelry is our largest
single category of merchandise, followed by consumer electronics, watches, coins and collectibles and apparel,
fashion accessories and health & beauty. The following table shows our merchandise mix as a percentage of
television home shopping and internet net sales for the years indicated by product category:
Merchandise Mix
Jewelry
Consumer Electronics
Watches, Coins & Collectibles
Apparel, Fashion Accessories and Health & Beauty
Home and All Other
January 31,
2009
Year Ended
February 2,
2008
February 3,
2007
36 %
22 %
22 %
12 %
8 %
38 %
25 %
16 %
10 %
11 %
39 %
24 %
15 %
11 %
11 %
Our product strategy is to continue to develop new product offerings across multiple merchandise categories as
needed in response to both customer demand and in order to maximize margin dollars per minute in our television
home shopping operations. We have been recently changing our product mix and product make up within existing
categories in order to diversify our product offerings with the focus of achieving an optimal balance between jewelry
and non-jewelry merchandise to maximize the acquisition of new and the retention of repeat customers. Our
customers are primarily women over the ages of 35 with average annual household incomes in excess of $50,000
who make purchases based primarily on convenience, unique product offerings, value and quality of merchandise.
Company Strategy
We endeavor to be the premium lifestyle brand in the TV shopping and internet retailing industry. As an
integrated, multi-channel retailer, our strategy is to offer our current and new customers brands and products that are
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meaningful, unique and relevant. Our merchandise brand positioning aims to be the destination and authority for
home, fashion and jewelry shoppers. We focus on creating a customer experience that builds strong loyalty and a
growing customer base.
In support of this strategy, we are pursuing the following actions in our ongoing efforts to improve the
operational and financial performance of our company: (i) materially reduce the cost of our current distribution
agreements for our television programming with cable and satellite operators, as well as pursuing other means of
reaching customers such as through webcasting, internet videos and mobile devices, (ii) broaden and optimize our
mix of product categories offered on television and the internet in order to appeal to a broader population of potential
customers, (iii) lower the average selling price of our products in order to increase the size and purchase frequency of
our customer base, (iv) grow our internet business by providing a broader, internet-only merchandise offering, and
(v) improve the shopping experience and customer service in order to retain and attract more customers.
Primary Challenge
Our television home shopping business operates with a high fixed cost base, which is primarily due to fixed
contractual fees paid to cable and satellite operators to carry our programming. In order to attain profitability, we
must achieve sufficient sales volume through the acquisition of new customers and the increased retention of existing
customers to cover our high fixed costs or reduce the fixed cost base for our cable and satellite distribution. Our
growth and profitability could be adversely impacted if sales volume decreases, as we have limited capability to
reduce our fixed cable and satellite distribution operating expenses to mitigate a sales shortfall. Our near-term
primary challenge is to successfully execute our plan to significantly reduce our cable and satellite distribution costs
and achieve other cost-saving initiatives in an effort to return to profitability.
Our Competition
The direct marketing and retail businesses are highly competitive. In our television home shopping and
e-commerce operations, we compete for customers with other television home shopping and e-commerce retailers;
infomercial companies; other types of consumer retail businesses, including traditional “brick and mortar”
department stores, discount stores, warehouse stores and specialty stores; catalog and mail order retailers and other
direct sellers.
In the competitive television home shopping sector, we compete with QVC Network, Inc. and HSN, Inc., both
of whom are substantially larger than we are in terms of annual revenues and customers, and whose programming is
carried more broadly to U.S. households than is our programming. The American Collectibles Network, which
operates Jewelry Television, also competes with us for television home shopping customers in the jewelry category.
In addition, there are a number of smaller niche players and startups in the television home shopping arena who
compete with our company. We believe that QVC and HSN incur cable and satellite distribution fees representing a
significantly lower percentage of their sales attributable to their television programming than do we; and that their
fee arrangements are substantially on a commission basis (in some cases with minimum guarantees) rather than on
the predominantly fixed-cost basis that we currently have. This difference in programming distribution fee structures
represents a material competitive disadvantage for our company.
The e-commerce sector also is highly competitive, and we are in direct competition with numerous other internet
retailers, many of whom are larger, better financed and/or have a broader customer base. Certain of our competitors
in the television home shopping sector have acquired internet businesses complementary to their existing internet
sites, which poses additional competitive challenges for our company.
We anticipate continuing competition for viewers and customers, for experienced home shopping personnel, for
distribution agreements with cable and satellite systems and for vendors and suppliers — not only from television
home shopping companies, but also from other companies that seek to enter the home shopping and internet retail
industries, including telecommunications and cable companies, television networks, and other established retailers.
We believe that our ability to be successful in the television home shopping and e-commerce sectors will be
dependent on a number of key factors, including (i) obtaining more favorable terms in our cable and
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satellite distribution agreements, (ii) increasing the number of customers who purchase products from us and
(iii) increasing the dollar value of sales per customer from our existing customer base.
Results for Fiscal 2008
Consolidated net sales from continuing operations in fiscal 2008 were $567.5 million compared to
$781.6 million in fiscal 2007, a 27% decrease. We reported an operating loss of $88.5 million and net loss of
$97.8 million for fiscal 2008, which included a pretax loss of $11.1 million related to an other-than-temporary
impairment write-down of our auction rate securities. Operating expenses in fiscal 2008 included $4.3 million of
additional restructuring charges, an $8.8 million FCC license intangible asset write-down and CEO transition costs of
$2.7 million. We reported an operating loss of $23.1 million and net income of $22.5 million in fiscal 2007, which
included a pretax gain of $40.2 million from the sale of RLM. Operating expenses in fiscal 2007 included a
$5.0 million restructuring charge and CEO termination costs of $2.5 million. We reported an operating loss of
$9.5 million and a net loss of $2.4 million in fiscal 2006.
Strategic Alternatives
On September 11, 2008, our board of directors announced that it had appointed a special committee of
independent directors to review strategic alternatives to maximize shareholder value. The special committee retained
Piper Jaffray & Co., a nationally-recognized investment banking firm, as its financial advisor. The special committee,
with the assistance of Piper Jaffray, broadly solicited expressions of interest in a purchase of or strategic relationship
with our company and also evaluated several other strategic alternatives, including a distribution to shareholders
through a sale of assets and liquidation of our company. While a number of parties engaged in the process and
conducted due diligence, the special committee did not receive any final bids from any of the parties involved. In
addition, the special committee concluded that a liquidation of our company would not likely result in any
distribution to our shareholders. Therefore, at the recommendation of the special committee, the board of directors
concluded the strategic alternatives review process in January 2009. Notwithstanding the formal termination of the
strategic alternatives process, the special committee and board of directors remain committed to maximizing
shareholder value and will pursue any reasonable alternatives that present themselves.
Intangible and Long-lived Asset Impairment
In accordance with Statement of Financial Accounting Standards No. 142, Goodwill and Other Intangible Assets
and No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets, we review intangible and long-lived
assets for impairment on an annual basis during the fourth quarter, or when events or changes in circumstances
indicate that it is more likely than not that the assets might be impaired. During the third and fourth quarters of fiscal
2008, we experienced a significant decline in the price of our publicly-traded common stock and, accordingly, a
significant decline in our market capitalization. In the fourth quarter, we evaluated whether the decline in our market
capitalization resulting from a record low market value of our common stock was an indicator of impairment. We
performed an undiscounted cash flow analysis based on a forecasted cash flow model that included certain significant
cost saving assumptions with respect to our cable and satellite distribution cost structure as well as other cost-saving
initiatives and based on that analysis concluded there had not been an impairment as of January 31, 2009. However,
if we are unable to successfully execute our plans to significantly reduce our cable and satellite distribution costs,
achieve other cost-saving initiatives and successfully meet our fiscal 2009 operating plan, we may be required to
write down the carrying amount of some or all of our intangible and other long-lived assets to fair value in a future
period.
Restructuring Costs
On May 21, 2007, we announced the initiation of a restructuring of our operations that included a 12% reduction
in the salaried workforce in the second quarter of fiscal 2007, a consolidation of our distribution operations into a
single warehouse facility, the exit and closure of a retail outlet store and other cost saving measures. On January 14,
2008, we announced additional organizational changes and cost-saving measures following a formal business review
conducted by management and an outside consulting firm and further reduced our headcount in the fourth quarter of
fiscal 2007. Our organizational structure was simplified and streamlined to
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focus on profitability. As a result of these restructuring initiatives, we recorded a $5.0 million restructuring charge for
fiscal 2007 and additional restructuring charges totaling $4.3 million for fiscal 2008. Restructuring costs charged in
fiscal 2008 and 2007 primarily include employee severance and retention costs associated with the consolidation and
elimination of approximately 300 positions including ten officers. In addition, restructuring costs also include
incremental charges associated with the consolidation of our distribution and fulfillment operations into a single
warehouse facility, the closure of a retail outlet store, fixed asset impairments incurred as a direct result of the
operational consolidation and closures, restructuring advisory service fees and costs associated with our strategic
alternative initiative.
Chief Executive Officer Transition Costs
On October 26, 2007, we announced that William Lansing, at the request of the board of directors, had stepped
down as president and chief executive officer and had left our board of directors. In conjunction with Mr. Lansing’s
resignation, we recorded a charge to income of $2.5 million during fiscal 2007 relating primarily to severance
payments to Mr. Lansing and incurred additional costs of $1.1 million during fiscal 2008 associated with the hiring
of Rene Aiu in March 2008 as our chief executive officer.
On August 22, 2008, our board of directors terminated Ms. Aiu’s employment with the Company. Our board
appointed Keith Stewart to serve as ShopNBC’s president and chief operating officer. We also announced the
departures of three other senior officers who had been named to their positions in April 2008 by Ms. Aiu. During the
third and fourth quarters of fiscal 2008, we recorded costs totaling $1.6 million relating primarily to accrued
severance and other costs associated with the departures of the three senior officers and costs associated with hiring
Mr. Stewart.
On November 21, 2008, a lawsuit against our company was filed by Ms. Aiu. Her claims include money
damages for breach of contract for nonpayment of severance equal to two years of salary and of targeted incentive
compensation, fraud and misrepresentation, and violation of certain Minnesota statutes. We filed a response on
November 25, 2008 denying Ms. Aiu’s claims. Discovery has commenced and the Court has set the trial to
commence in 2010. We believe that Ms. Aiu was properly dismissed for “cause” as defined in her employment
agreement, intend to defend the suit vigorously and at this time cannot estimate a dollar amount of liability, if any.
Limitation on Must-Carry Rights
The Federal Communications Commission, known as the FCC, issued a public notice on May 4, 2007 stating
that it was updating the public record for a petition for reconsideration filed in 1993 and still pending before the FCC.
The petition challenges the FCC’s prior determination to grant the same mandatory cable carriage (or “must-carry”)
rights for TV broadcast stations carrying home shopping programming that the FCC’s rules accord to other TV
stations. The time period for comments and reply comments regarding the reconsideration closed in August 2007,
and we submitted comments supporting the continuation of must-carry rights for home shopping stations. If the FCC
decides to change its prior determination and withdraw must-carry rights for home shopping stations as a result of
this updating of the public record, we could lose our current carriage distribution on cable systems in three markets:
Boston, Pittsburgh and Seattle, which currently constitute approximately 3.2 million full-time equivalent households,
or FTE’s, receiving our programming. We own the Boston television station and have carriage contracts with the
Pittsburgh and Seattle television stations. In addition, if must-carry rights for home shopping stations are withdrawn,
it may not be possible to replace these FTE’s on commercially reasonable terms and the carrying value of our Boston
FCC license ($23.1 million) may become further impaired. At this time, we cannot predict the timing or the outcome
of the FCC’s action to update the public record on this issue.
Preferred Stock Exchange (Subsequent Event)
On February 25, 2009, GE Equity exchanged all outstanding shares of our Series A Preferred Stock for
(i) 4,929,266 shares of our Series B Redeemable Preferred Stock, (ii) warrants to purchase up to 6,000,000 shares of
our common stock at an exercise price of $0.75 per share and (iii) a cash payment in the amount of $3.4 million.
The shares of Series B Preferred Stock are redeemable at any time by us for the initial redemption amount of
$40.9 million, plus accrued dividends. The Series B Preferred Stock accrues cumulative dividends at a base annual
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rate of 12%, subject to adjustment. All payments on the Series B Preferred Stock will be applied first to any accrued
but unpaid dividends, and then to redeem shares. 30% of the Series B Preferred Stock (including accrued but unpaid
dividends) is required to be redeemed on February 25, 2013, and the remainder on February 25, 2014. In addition, the
Series B Preferred Stock includes a cash sweep mechanism that may require accelerated redemptions if we generate
excess cash above agreed upon thresholds. Specifically, our excess cash balance at the end of each fiscal year, and at
the end of any fiscal quarter during which we sell auction rate securities or dispose of assets or incur indebtedness
above agreed upon thresholds, must be used to redeem the Series B Preferred Stock and pay accrued and unpaid
dividends thereon. Excess cash balance is defined as our cash and cash equivalents and marketable securities,
adjusted to (i) exclude auction rate securities, (ii) exclude cash pledged to vendors to secure purchase price of
inventory, (iii) account for variations that are due to our management of payables, and (iv) provide us a cash cushion
of at least $20 million. Any redemption as a result of this cash sweep mechanism will reduce the amounts required to
be redeemed on February 25, 2013 and February 25, 2014. The Series B Preferred Stock (including accrued but
unpaid dividends) is also required to be redeemed, at the option of the holders, upon a change in control. The
Series B Preferred Stock is not convertible into common stock or any other security, but initially will vote with the
common stock on a one-for-one basis on general corporate matters other than the election of directors. In addition,
the holders of the Series B Preferred Stock have the class voting rights and rights to designate members of our board
of directors previously held by the holders of the Series A Preferred Stock.
Results of Operations
The following table sets forth, for the periods indicated, certain statement of continuing operations data
expressed as a percentage of net sales.
Year Ended
January 31, February 2, February 3,
2008
2007
2009
Net sales
Cost of sales (exclusive of depreciation and amortization)
Operating expenses:
Distribution and selling
General and administrative
Depreciation and amortization
Restructuring costs
CEO transition costs
FCC license impairment
Total operating expenses
Operating loss
Other income (loss), net
Loss before income taxes and equity in net income of affiliates
Income taxes
Gain on sale of RLM
Equity in net income of affiliates
Net income (loss)
36
100.0 %
67.8 %
100.0 %
65.3 %
100.0 %
65.2 %
37.9 %
4.1 %
3.0 %
0.8 %
0.4 %
1.6 %
47.8 %
(15.6 )%
(1.6 )%
(17.2 )%
—
—
—
(17.2 )%
30.9 %
3.2 %
2.6 %
0.6 %
0.3 %
—
37.6 %
(2.9 )%
0.7 %
(2.2 )%
(0.1 )%
5.1 %
0.1 %
2.9 %
29.5 %
3.6 %
2.9 %
—
—
—
36.0 %
(1.2 )%
0.5 %
(0.7 )%
—
—
0.4 %
(0.3 )%
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Key Performance Metrics*
For the Twelve Months Ended
January 31, %
February 2, %
2009
Change
2008
Change
February 3,
2007
Program Distribution, (in thousands, except
percentages)
Cable FTE’s
Satellite FTE’s
Total Average FTEs
Net Sales per FTE (Annualized)
Merchandise Metrics
Shipped Units (in thousands)
Average Selling Price — Shipped Units
43,127
28,613
71,740
7.88
$
4 % 41,335
4 % 27,585
4 % 68,920
11.13
(29 )% $
5 % 39,288
6 % 25,923
6 % 65,211
11.58
(4 )% $
3,695
203
(20 )%
(13 )% $
4,621
233
(7 )%
10 % $
4,989
211
$
* Includes television home shopping and internet sales only.
Program Distribution
Our television home shopping program was available to approximately 71.7 million average full time
equivalent, or FTE, households for fiscal 2008, approximately 68.9 million average FTE households for fiscal 2007
and approximately 65.2 million average FTE households for fiscal 2006. Average FTE subscribers grew 4% in fiscal
2008, resulting in a 2.8 million increase in average FTE’s compared to fiscal 2007. Average FTE subscribers grew
6% in fiscal 2007, resulting in a 3.7 million increase in average FTE’s compared to fiscal 2006. The annual increases
were driven by continued growth in satellite distribution of our programming and increased distribution of our
programming on digital cable. We anticipate that our cable programming distribution will increasingly shift towards
a greater mix of digital as opposed to analog cable tiers, both through growth in the number of digital subscribers and
through cable system operators moving programming that is carried on analog channels over to digital channels.
Nonetheless, because of the broader universe of programming choices available for viewers in digital systems and
the higher channel placements commonly associated with digital tiers, the shift towards digital systems may
adversely impact our ability to compete for television viewers even if our programming is available in more homes.
Our television home shopping programming is also simulcast live 24 hours a day, 7 days a week through our internet
websites, www.ShopNBC.com and www.ShopNBC.TV, which is not included in total FTE households.
Cable and Satellite Distribution Agreements
We have entered into cable and satellite distribution agreements that represent approximately 1,400 cable
systems that require each operator to offer our television home shopping programming substantially on a full-time
basis over their systems. The terms of these existing agreements typically range from one to four years. Under certain
circumstances, the television operators or we may cancel the agreements prior to their expiration. If certain of these
agreements are terminated, the termination may materially or adversely affect our business. Cable and satellite
distribution agreements representing a majority of the total cable and satellite households who currently receive our
television programming were scheduled to expire at the end of the 2008 calendar year. A number of the major
agreements have been renegotiated and renewed at this time; and for other of the major agreements, we have
obtained temporary extensions while we continue our negotiations. Failure to successfully renew remaining cable
agreements covering a material portion of our existing cable households on acceptable financial and other terms
could adversely affect our future growth, sales revenues and earnings unless we are able to arrange for alternative
means of broadly distributing our television programming. In addition, many cable operators are moving to transition
our programming (and other cable content providers as well) in many of their local cable systems to digital instead of
analog programming tiers. As this occurs, the number of households that receive our programming may decline in
the next several years, because fewer households receive digital cable programming than analog.
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Shipped Units
The number of units shipped during fiscal 2008 decreased 20% from fiscal 2007 to 3,695,000 from 4,621,000.
The number of units shipped during fiscal 2007 decreased 7% from fiscal 2006 to 4,621,000 from 4,989,000. The
decrease in shipped units in fiscal 2008 was directly related to the decrease in sales experienced in fiscal 2008. The
decrease in shipped units in fiscal 2007 was primarily due to a shift in mix during fiscal 2007 within the jewelry
category to higher price point items, which resulted in less shipped units as customers purchased fewer, higher priced
items.
Average Selling Price
Our average selling price, or ASP, per unit was $203 in fiscal 2008, a 13% decrease over fiscal 2007. The
decrease in the 2008 ASP was driven primarily by selling price decreases within most product categories, including
jewelry. For fiscal 2007, the average per unit selling price was $233, a 10% increase over fiscal 2006. The increase in
ASP in fiscal 2007 was driven primarily by selling price increases within the jewelry category, due to higher gold
prices, and within the apparel category.
Sales
Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2008 were $567.5 million
compared to $781.6 million for fiscal 2007, a 27% decrease. The decline in consolidated net sales is due in part to a
significant decrease in our number of active customers along with a decrease in their purchasing frequency and the
amount spent per customer compared with the prior year. We believe that these declines were caused in part by
merchandising, promotional and operational decisions made in the first half of fiscal 2008 that were not well received
by our existing customer base; by a lack of focus as we experienced senior management changes and turnover
throughout fiscal 2008; by frequent changes in operational tactics during fiscal 2008; by an inventory mix,
particularly in high priced jewelry items, which did not appeal to current and prospective customers; and more
recently by the challenging overall environment for retailers. During fiscal year, we sold through a significant
amount of high price-point jewelry inventory that also contributed to the sales decreases experienced during fiscal
2008. Our remaining aged inventory will be a factor that could impact net sales levels in the first quarter of fiscal
2009. In addition, television and internet net sales also decreased due to decreased shipping and handling revenue
resulting from decreased sales in fiscal 2008 compared to fiscal 2007 and reduced total revenues associated with our
polo.com fulfillment operations.
Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2007 were $781.6 million
compared to $767.3 million for fiscal 2006, a 2% increase. The increase in consolidated net sales was directly
attributable to improvement in net sales from both our television home shopping and internet operations. Net sales
attributed to our television home shopping and internet operations increased 2% to $767.3 million for fiscal 2007
from $755.3 million for fiscal 2006. The growth in television home shopping and internet net sales during fiscal 2007
is primarily attributable to increased merchandise sales driven by the higher productivity achieved from certain
product categories including jewelry and computers and an 18% increase, or $33.7 million, in internet net sales over
fiscal 2006. Although net sales increased overall from fiscal 2006 to fiscal 2007, we experienced slower sales growth
during fiscal 2007 than we had seen in prior years. We believe this was driven by a general softness in overall
consumer demand and increases in product discount offerings made during fiscal 2007.
We record a reserve as a reduction of gross sales for anticipated product returns at each month-end based upon
historical product return experience. The return rates for our television home shopping and internet operations have
been approximately 31% to 33% over the past three fiscal years and have remained relatively stable. We continue to
manage return rates and are adjusting product mix to lower average selling price points in an effort to reduce the
overall return rate related to our television home shopping and internet businesses.
Cost of Sales (exclusive of depreciation and amortization)
Cost of sales (excluding depreciation and amortization) for fiscal 2008 was $384.8 million compared to
$510.5 million for fiscal 2007, a decrease of 25%. The decreases in cost of sales is directly attributable to decreased
costs associated with decreased sales volume from our television home shopping and internet businesses and
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decreases in shipping and handling revenues. Cost of sales (excluding depreciation and amortization) for fiscal 2007
was $510.5 million compared to $500.1 million for fiscal 2006, an increase of 2%. The increases in cost of sales is
directly attributable to increased costs associated with increased sales volume from our television home shopping and
internet businesses. Net sales less cost of sales (exclusive of depreciation and amortization) as a percentage of sales
(sales margin) for fiscal 2008, fiscal 2007 and fiscal 2006 was 32%, 35% and 35%, respectively. The decrease in
gross margins experienced during fiscal 2008 results were driven by lower margin rates achieved across almost all
major product categories. The margin decreases also resulted primarily from our effort during fiscal 2008 to reduce
inventory levels of high-priced jewelry items by taking aggressive markdowns during our end of quarter and other
clearance sale initiatives in an effort to reduce and move aged inventory. We have experienced increases in our
greater than 180-day old inventory due to lower sales and year-to-date gross margins were impacted by additional
inventory obsolescence charges recorded on inventory not yet sold totaling approximately $3.3 million during fiscal
2008. The slight sales margin decrease for fiscal 2007 from fiscal 2006 was primarily due to a mix shift to lower
margin consumer electronics product categories made during fiscal 2007.
Operating Expenses
Total operating expenses from continuing operations were $271.2 million, $294.1 million and $276.6 million for
fiscal 2008, fiscal 2007 and fiscal 2006, respectively, representing a decrease of $22.9 million, or 8% from fiscal
2007 to fiscal 2008, and an increase of $17.4 million, or 6%, from fiscal 2006 to fiscal 2007. Fiscal 2008 total
operating expenses included $4.3 million of restructuring charges, a $2.7 million charge relating to the termination
and transition of our chief executive officer and an $8.8 million intangible asset impairment charge relating to our
Boston FCC license. Fiscal 2007 total operating expenses included a $5.0 million restructuring charge following its
second quarter announcement and a $2.5 million charge relating to the termination and transition of our chief
executive officer.
Distribution and selling expense for fiscal 2008 decreased $26.7 million, or 11%, to $215.0 million, or 38% of
net sales compared to $241.7 million, or 31% of net sales in fiscal 2007. Distribution and selling expense decreased
from fiscal 2007 primarily due to a decrease in telemarketing, customer service and fulfillment variable costs of
$10.7 million associated with decreased sales volume and efficiency gains; decreases in net cable and satellite fees of
$1.5 million; decreases in salaries, headcount and other related personnel costs associated with merchandising,
television production and show management personnel and on-air talent of $1.4 million; decreases in marketing
expenses of $6.8 million and decreases in credit card fees and bad debt expense of $9.4 million due to the overall
decrease in net sales and due to a lower percentage of and our reduced reliance during fiscal 2008 on net sales sold
using the ValuePay installment program. These decreases were offset by an increase in stock option expense of
$595,000 associated with fiscal 2008 stock option grants.
Distribution and selling expense for fiscal 2007 increased $15.2 million, or 7%, to $241.7 million, or 31% of net
sales compared to $226.5 million, or 30% of net sales in fiscal 2006. Distribution and selling expense increased over
fiscal 2006 primarily due to an increase in net cable and satellite access fees of $6.3 million as a result of increased
subscribers over fiscal 2006; increased bad debt expense of $7.2 million due to increased provisions for recent up-
trends in account delinquencies, costs of collection and write offs experienced during fiscal 2007 associated with
increased exposure relating to the current consumer credit environment; increased internet direct-mail and other
marketing expenses of $6.0 million primarily associated with our internet website search engine initiative and our
attempt to acquire additional customers and increase our overall penetration; and increased telemarketing and
customer service costs of $1.9 million associated with increased sales volumes and our commitment to improve our
customer service. These increases were offset by a decrease in salaries, accrued bonuses and other related personnel
costs associated with merchandising, television production and show management personnel and on-air talent of
$5.2 million during fiscal 2007 and decreased net credit card processing fees and chargebacks totaling $1.1 million.
General and administrative expense for fiscal 2008 decreased $1.8 million, or 7%, to $23.1 million, or 4% of net
sales compared to $24.9 million, or 3% of net sales in fiscal 2007. General and administrative expense decreased
from fiscal 2007 primarily as a result of our restructuring initiative which included reductions in salaries, related
benefits and accrued bonuses totaling $2.8 million, offset by increases associated with our board of director’s
compensation and consulting fees of $820,000 and increased share-based compensation expense of $366,000.
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General and administrative expense for fiscal 2007 decreased $3.0 million, or 11%, to $24.9 million, or 3% of
net sales compared to $27.9 million, or 4% of net sales in fiscal 2006. General and administrative expense decreased
from fiscal 2006 primarily as a result of our restructuring initiative that included reductions in salaries, related
benefits and accrued bonuses totaling $4.9 million, offset by increases associated with director stock-based
compensation of $190,000, information systems service and contract labor fees of $726,000, legal fees of $507,000
and stock option expense of $162,000
Depreciation and amortization expense was $17.3 million, $20.0 million and $22.2 million for fiscal 2008, fiscal
2007 and fiscal 2006, respectively, representing a decrease of $2.7 million, or 13%, from fiscal 2007 to fiscal 2008
and a decrease of $2.2 million, or 10%, from fiscal 2006 to fiscal 2007. Depreciation and amortization expense as a
percentage of net sales was 3% for fiscal 2008, fiscal 2007 and fiscal 2006. The fiscal 2008 and fiscal 2007 decreases
in depreciation and amortization expense relates to the timing of fully depreciated assets year over year, offset by
increased depreciation and amortization as a result of assets places in service in connection with our various
application software development and functionality enhancements.
Operating Loss
We reported an operating loss of $88.5 million for fiscal 2008 compared with an operating loss of $23.1 million
for fiscal 2007, an increase of $65.4 million. Our operating loss increased during fiscal 2008 primarily as a result of
our decrease in net sales and gross profit margin due to the factors noted above, including the decisions to change the
way in which we operated our business in the first half of fiscal 2008 discussed above. In addition, we experienced
increases during the year in operating expenses associated with our restructuring efforts, FCC license impairment and
costs associated with our chief executive officer departures in October 2007 and August 2008, as well as the hiring of
a new chief executive. These operating expense increases were offset by decreases in distribution and selling
expenses due primarily to decreased sales, decreases in general and administrative expense as a result of reduced
headcount in the form of reduced salary and bonuses and a net decrease in depreciation and amortization expense as
a result of the timing of fully depreciated assets year over year.
We reported an operating loss of $23.1 million for fiscal 2007 compared with an operating loss of $9.5 million
for fiscal 2006, an increased loss of $13.6 million. Our operating loss increased during fiscal 2007 primarily as a
result of experiencing slower net sales growth driven by a general softness in overall consumer demand. In addition,
we experienced increases during fiscal 2007 in operating expenses, particularly (i) increases in distribution and
selling expenses recorded in connection with bad debt expense, net cable access fees and internet direct mail,
marketing and search engine expenses, (ii) increases in costs associated with our restructuring initiative and
(iii) incremental costs associated with our chief executive officer departure and transition. These operating expense
increases were offset by the dollar increase in sales margin (sales minus cost of sales, exclusive of depreciation and
amortization), decreases in general and administrative expense as a result of the restructuring initiative, reduced
salary and bonuses and a net decrease in depreciation and amortization expense as a result of the timing of fully
depreciated assets year over year.
Net Income (Loss)
For fiscal 2008, we reported a net loss available to common shareholders of $98.1 million, or $2.92 per basic
and diluted share, on 33,598,000 weighted average common shares outstanding. For fiscal 2007, we reported net
income available to common shareholders of $22.2 million, or $0.53 per basic and diluted share, on 41,992,000
weighted average common shares outstanding (42,011,000 diluted shares). For fiscal 2006, we reported a net loss
available to common shareholders of $2.7 million, or $0.07 per basic and diluted share, on 37,646,000 weighted
average common shares outstanding. Net loss available to common shareholders for fiscal 2008 includes an
$11.1 million other-than-temporary impairment charge related to a write down of our auction rate securities,
investment losses totaling $969,000 relating to the sale of three held-to-maturity securities due to the significant
deterioration at the time of sale of the issuer’s creditworthiness and interest income totaling $2.7 million earned on
our cash and investments. Net income available to common shareholders for fiscal 2007 includes the recording of a
pre-tax gain of $40.2 million on the sale of RLM, the recording of $609,000 of equity in earnings from RLM, a loss
of $119,000 on the sale of a non-operating real estate asset held for sale, a loss of $67,000 relating to non-operating
investments and interest income totaling $5.7 million earned on our cash and investments. Net loss available to
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common shareholders for fiscal 2006 includes the recording of $3.0 million of equity in earnings from RLM, a
$500,000 gain on the sale of an investment, a $150,000 write-down of a non-operating real estate asset held for sale
and interest income totaling $3.8 million earned on our cash and short-term investments.
For fiscal 2008, net loss reflects an income tax provision of $33,000 relating to state income taxes payable on
certain income for which there is no loss carryforward benefit available. Due to the large pretax loss, the effective tax
rate for fiscal 2008 was 0%. For fiscal 2007, we reported a net income tax provision of $839,000 which resulted in a
recorded effective tax rate of 3.6%. The provision recorded in fiscal 2007 primarily relates to income taxes
attributable to the gain on the sale of RLM which reflects a 2.5% effective alternative minimum tax rate recorded on
the gain on the sale of RLM and state income taxes payable on certain income for which there is no loss carryforward
benefit available. For fiscal 2006, net loss reflects an income tax provision of $75,000, which resulted in a recorded
effective tax rate of 3.2% in fiscal 2006. We have recorded an income tax provision during fiscal 2006 relating to
state income taxes payable on certain income for which there is no loss carryforward benefit available.
We have not recorded any other income tax benefit on the losses recorded during fiscal 2008 due to the
uncertainty of realizing income tax benefits in the future as indicated by our recording of an income tax valuation
reserve. Based on our recent history of losses, a full valuation allowance has been recorded and was calculated in
accordance with the provisions of SFAS No. 109, Accounting for Income Taxes , which places primary importance
on our most recent operating results when assessing the need for a valuation allowance. Although management
believes that our recent operating losses were heavily affected by the attendant fixed costs associated with a
significant expansion of cable homes, a challenging retail economic environment and a slowdown in consumer
spending experienced by us and other merchandise retailers, we intend to maintain a full valuation allowance for our
net deferred tax assets and net operating loss carryforwards until we believe it is more likely than not that these assets
will be realized in the future.
Quarterly Results
The following summarized unaudited results of operations for the quarters in fiscal 2008 and 2007 have been
prepared on the same basis as the annual financial statements and reflect adjustments (consisting of normal recurring
adjustments) that we consider necessary for a fair presentation of results of operations for the periods presented. Our
results of operations have varied and may continue to fluctuate significantly from quarter to quarter. Results of
operations in any period should not be considered indicative of the results to be expected for any future period.
Fiscal 2008:
Net sales
Net sales less cost of sales (exclusive of
depreciation and amortization)
Sales margin
Operating expenses
Operating loss
Other income (loss), net
Write-down of auction rate securities
Net loss
Net loss per share
Net loss per share — assuming dilution
Weighted average shares outstanding:
Basic
Diluted
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
Total
(In thousands, except percentages and per share amounts)
$ 156,288 $ 141,927 $ 124,769 $ 144,526 $ 567,510
49,956 47,881 43,075 41,837 182,749
32.0 %
33.7 %
34.5 %
28.9 %
32.2 %
825
—
68,344 64,308 63,629 74,926 271,207
(18,388 ) (16,427 ) (20,554 ) (33,089 ) (88,458 )
1,770
408
— (11,072 ) (11,072 )
$ (17,578 ) $ (15,684 ) $ (20,778 ) $ (43,753 ) $ (97,793 )
(2.92 )
$
(2.92 )
$
(1.30 ) $
(1.30 ) $
(.47 ) $
(.47 ) $
(.62 ) $
(.62 ) $
(.53 ) $
(.53 ) $
761
—
(224 )
33,578 33,574 33,591 33,650 33,598
33,578 33,574 33,591 33,650 33,598
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Fiscal 2007:
Net sales
Net sales less cost of sales (exclusive of
depreciation and amortization)
Sales margin
Operating expenses
Operating loss
Other income, net
Gain on sale of RLM
Net income (loss)
Net income (loss) per share
Net income (loss) per share — assuming dilution
Weighted average shares outstanding:
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
Total
(In thousands, except percentages and per share amounts)
$ 188,109 $ 190,613 $ 184,821 $ 218,007 $ 781,550
66,113 67,322 64,984 72,596 271,015
35.1 %
35.3 %
35.2 %
33.3 %
34.7 %
(6,225 )
1,456
—
73,541 73,547 72,440 74,539 294,067
(1,943 ) (23,052 )
5,494
1,070
— 40,240
(791 ) $ 22,452
.53
(.02 ) $
.53
(.02 ) $
(7,456 )
(7,428 )
1,728
1,240
40,240
—
$ 34,380 $ (5,409 ) $ (5,728 ) $
(.16 ) $
$
(.16 ) $
$
(.15 ) $
(.15 ) $
.80 $
.80 $
Basic
Diluted
42,939 37,367 36,331 35,314 41,992
42,939 37,367 36,331 35,314 42,011
Financial Condition, Liquidity and Capital Resources
As of January 31, 2009 and February 2, 2008, cash and cash equivalents and short-term investments were
$55.4 million and $59.1 million, respectively, a $3.6 million decrease. For fiscal 2008 working capital decreased
$68.4 million to $65.5 million compared to working capital of $133.8 million for fiscal 2007. The decrease in fiscal
2008 working capital is primarily related to a decrease in accounts receivable and inventory balances resulting from
the sales decrease experienced in fiscal 2008. The current ratio was 1.7 at January 31, 2009 compared to 2.1 at
February 2, 2008.
Sources of Liquidity
Our principal sources of liquidity are our available cash, cash equivalents and short-term investments, accrued
interest earned from our short and long-term investments and our operating cash flow, which is primarily generated
from credit card receipts from sales transactions and the collection of outstanding customer accounts receivables. The
timing of customer collections made pursuant to our ValuePay installment program and the extent to which we
extend credit to our customers is important to our short-term liquidity and cash resources. A significant increase in
our accounts receivable aging or credit losses could negatively impact our source of cash from operations in the short
term. For the year ended January 31, 2009, we have not experienced a significant change or deterioration in our
accounts receivable historical write off rate, which has remained relatively stable at approximately 2% — 3% of our
ValuePay sales. While credit losses have historically been within our estimates for these losses, there is no guarantee
that we will continue to experience the same credit loss rate that we have had in the past. Historically, we have also
been able to generate additional cash sources from the proceeds of stock option exercises and from the sale of equity
investments and other properties; however, these sources of cash are neither relied upon nor controllable by us. At
January 31, 2009, our cash equivalents were invested in money market funds primarily for the preservation of cash
liquidity. Interest earned on money market funds is subject to interest rate fluctuations. At January 31, 2009, we had
restricted cash of $1.6 million pledged as collateral for our issuances of standby and commercial letters of credit.
At January 31, 2009, our investment portfolio included auction rate securities with an estimated fair value of
$15.7 million ($26.8 million original cost basis). Our auction rate securities are primarily variable rate debt
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instruments that have underlying securities with contractual maturities greater than ten years. Holders of auction rate
securities can either sell through the auction or bid based on a desired interest rate or hold and accept the reset rate. If
there are insufficient buyers, then the auction fails and holders are unable to liquidate their investment through the
auction. A failed auction is not a default of the debt instrument, but does set a new interest rate in accordance with
the original terms of the debt instrument. The result of a failed auction is that the auction rate security continues to
pay interest in accordance with its terms. Auctions continue to be held as scheduled until the auction rate security
matures or until it is called. These investment-grade auction rate securities have failed to settle in auctions beginning
in fiscal 2007 and through fiscal 2008. At this time, these investments are not available to settle current obligations,
are not liquid, and in the event we need to access these funds, we would not be able to do so without a loss of
principal. The loss of principal could be significant if we need to access the funds within a short time horizon and the
market for auction rate securities had not returned at the time we seek to sell these securities.
In the fourth quarter of fiscal 2008, we recorded an other-than-temporary impairment charge of $11.1 million to
reflect a permanent impairment on these securities due to the continued illiquidity of these investments and
uncertainty regarding what period of time they might be settled and their ultimate value. If current market conditions
deteriorate further we may be required to record an additional other than temporary impairment in future periods.
Due to the current lack of liquidity of these investments, they are classified as long-term investments on our balance
sheet.
Cash Requirements
Our principal use of cash is to fund our business operations, which consist primarily of purchasing inventory for
resale, funding accounts receivable growth in support of sales growth and funding operating expenses, particularly
our contractual commitments for cable and satellite programming and the funding of capital expenditures.
Expenditures made for property and equipment in fiscal 2008 and 2007 and for expected future capital expenditures
include the upgrade and replacement of computer software and front-end merchandising systems, expansion of
capacity to support our business, and the upgrade and digitalization of television production and transmission
equipment and related computer equipment associated with our home shopping and e-commerce businesses.
Historically, we have also used our cash resources for various strategic investments and for the repurchase of stock
under stock repurchase programs but are under no obligation to continue doing so if protection of liquidity is desired.
In January 2009, we authorized a repurchase of an additional $1.5 million under our stock repurchase program and
have the discretion to repurchase stock under the program and make strategic investments consistent with our
business strategy.
We ended January 31, 2009 with cash and cash equivalents and short-term investments of $55.4 million. In
addition, we have $15.7 million of auction rate security investments ($26.8 million original cost basis) that are
currently illiquid and classified as long-term investments. It is possible that our existing cash balances and short-term
investments may not be sufficient to fund obligations and commitments as they come due in fiscal 2009 and beyond.
Given the impaired nature of our auction rate security investments, we do not consider these securities to have
substantial short-term usefulness in funding our business. We may need to raise additional financing to fund potential
foreseeable and unforeseeable contingencies. There is no assurance that we will be able to successfully raise funds if
necessary or that the terms of any financing will be acceptable to us.
We have additional long-term contractual cash obligations and commitments with respect to our cable and
satellite agreements and operating leases totaling approximately $191 million over the next five fiscal years with
average annual cash payments of approximately $50 million from fiscal 2009 through fiscal 2012.
Total assets at January 31, 2009 were $241.5 million compared to $359.1 million at February 2, 2008.
Shareholders’ equity was $99.5 million at January 31, 2009 compared to $194.5 million at February 2, 2008, a
decrease of $95.0 million. The decrease in shareholders’ equity from fiscal 2007 to fiscal 2008 resulted primarily
from the reported net loss of $97.8 million, common stock repurchases of $3.3 million and accretion on redeemable
preferred stock of $293,000. These decreases were offset by increases in shareholders’ equity of $2.5 million from
the net recapture of other comprehensive losses and $3.9 million related to the recording of share-based
compensation. The decrease in shareholders’ equity from fiscal 2006 to fiscal 2007 resulted primarily from common
stock repurchases of $27.0 million, an unrealized loss of $2.5 million recorded on our auction rate security
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investments and accretion on redeemable preferred stock of $291,000. These decreases were offset by increases in
shareholders’ equity of $22.5 million from net income during the year, $2.4 million related to the recording of share-
based compensation and $514,000 primarily from proceeds received related to the exercise of stock options.
For fiscal 2008, net cash provided by operating activities totaled $7.1 million compared to net cash provided by
operating activities of $11.2 million in fiscal 2007 and net cash provided by operating activities of $3.5 million in
fiscal 2006. Net cash provided by operating activities for the 2008 reflects a net loss, as adjusted for depreciation and
amortization, share-based payment compensation, amortization of deferred revenue, loss on sale of investments and
asset impairments and write-offs. In addition, net cash provided by operating activities for fiscal 2008 reflects
primarily a decrease in accounts receivable and inventories, offset by an increase in prepaid expenses and other
expenses, a decrease in deferred revenue and a decrease in accounts payable and accrued liabilities. Accounts
receivable decreased primarily as a result of our overall decreased sales volume experienced and due to a reduction in
the use of extended credit as a promotional tool. In addition, certain credit scoring criteria were tightened during the
year in an effort to avoid increased bad debt expense. Inventories decreased during fiscal 2008 as a result of our
clearance promotions and increased inventory obsolescence charges taken during the fiscal year due to aged
inventory. The decrease in accounts payable and accrued liabilities relates directly to our overall year-to-date
reduction in merchandise inventory and reductions in accrued operating expenses driven by our decreased sales
during fiscal 2008. In addition, we experienced reductions in accrued liabilities associated with salaries, our
restructuring effort, internet marketing fees and the reserve for product returns due to lower sales.
Net cash provided by operating activities for fiscal 2007 reflects net income, as adjusted for depreciation and
amortization, share-based payment compensation, common stock issued to employees, amortization of deferred
revenue, gain on sale of property and investments, asset impairments and write off charges and equity in net income
of affiliates. In addition, net cash provided by operating activities for fiscal 2007 reflects a decrease in accounts
receivable, decreases in prepaid expenses and other assets, an increase in deferred revenue and an increase in
accounts payable and accrued liabilities, offset by an increase in inventory. Accounts receivable decreased primarily
due to a decrease from sales made during the fourth quarter of fiscal 2007 utilizing extended payment terms over
fiscal 2006 as we tightened up our customer credit offerings. Prepaid expenses decreased primarily as a result of
proceeds received on the sale of a non-operating real estate asset held for sale. The increase in deferred revenue is a
direct result of the sales growth volume experienced with our private label and co-branded credit card program which
launched in fiscal 2006. The increase in accounts payable and accrued expenses is a direct result of the increase in
inventory levels and the timing of merchandise payments, increased accruals associated with our private label loyalty
point program and the restructuring initiative. These increases were offset by decreases in accrued salaries, bonuses
and accrued cable access and marketing fees. Inventories increased due to marginal fourth quarter sales increases and
due to the timing of merchandise receipts.
Net cash provided by operating activities for fiscal 2006 reflects a net loss, as adjusted for depreciation and
amortization, share-based payment compensation, common stock issued to employees, amortization of deferred
revenue, gain on sale of property and investments, asset impairments and write off charges, proceeds from RLM
dividends and equity in net income of affiliates. In addition, net cash provided by operating activities for fiscal 2006
reflects decreases in inventory, prepaid expenses and other assets and an increase in deferred revenue, accounts
payable and accrued liabilities, offset by an increase in accounts receivable. Inventories decreased primarily as a
result of our strong fourth quarter sales activity and management’s focused effort to reduce overall inventory levels.
Prepaid expenses decreased primarily as a result of the timing of prepaid cable access fees. The increase in deferred
revenue was primarily the result of receiving upfront cash payments in connection with our new private label and co-
branded credit card program. The increase in accounts payable and accrued expenses is a result of increases
associated with accrued salaries, accrued cable access and marketing fees, offset primarily by amounts due to
customers for returns. Accounts receivable increased primarily due to the overall increase in net sales and
specifically due to increases in sales made utilizing extended payment terms and the timing of customer collections
made under our ValuePay installment program.
As of January 31, 2009, we had approximately $46.3 million due from customers under the ValuePay
installment program, compared to $99.9 million at February 2, 2008. The decrease in ValuePay receivables from
fiscal 2007 is directly related to the decrease in net sales experienced during fiscal 2008. ValuePay was introduced
many years ago to increase sales and to respond to similar competitive programs while at the same time reducing
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return rates on merchandise with above average selling prices. We record a reserve for uncollectible accounts in our
financial statements in connection with ValuePay installment sales and intend to continue to sell merchandise using
the ValuePay program. Receivables generated from the ValuePay program will be funded in fiscal 2009 from our
present capital resources and future operating cash flows.
Net cash provided by investing activities totaled $24.6 million in fiscal 2008, compared to net cash used for
investing activities of $475,000 in fiscal 2007 and net cash used for investing activities of $1.6 million in fiscal 2006.
Expenditures for property and equipment were $8.3 million in fiscal 2008 compared to $11.8 million in fiscal 2007
and $11.5 million in fiscal 2006. Expenditures for property and equipment during fiscal 2008, fiscal 2007 and fiscal
2006 primarily include capital expenditures made for the development, upgrade and replacement of computer
software and front-end enterprise resource planning, customer care management and merchandising systems, related
computer equipment, digital broadcasting equipment and other office equipment, warehouse equipment, production
equipment and building improvements. Principal future capital expenditures are expected to include the upgrade and
replacement of various enterprise software systems, the expansion of warehousing capacity and security in our
Bowling Green distribution facility, the upgrade and digitalization of television production and transmission
equipment and related computer equipment associated with the expansion of our home shopping business and
e-commerce initiatives. During fiscal 2008, we received proceeds of $34.5 million from the sale of short and long-
term investments and increased our restricted cash collateral balance by $1.6 million.
During fiscal 2007, we invested $82.9 million in various short and long-term investments, we received proceeds
of $50.5 million from the sale of short and long-term investments and received proceeds of $43.8 million from the
sale of our RLM investment.
During fiscal 2006, we invested $21.6 million in various short-term investments, received proceeds of
$31.0 million from the sale of short-term investments and received proceeds of $500,000 from the sale of an internet
investment previously written off.
Net cash used for financing activities totaled $3.4 million in fiscal 2008 and related primarily to payments of
$3.3 million in conjunction with the repurchase of 556,000 shares of our common stock and deferred offering cost
payments of $100,000. Net cash used for financing activities totaled $26.6 million in fiscal 2007 and related
primarily to payments made of $27.0 million in conjunction with the repurchase of 3,618,000 shares of our common
stock and payments of long-term lease obligations of $134,000, offset by cash proceeds received of $514,000 from
the exercise of stock options. Net cash used for financing activities totaled $3.6 million in fiscal 2006 and related
primarily to payments made of $4.7 million in conjunction with the repurchase of 406,000 shares of our common
stock and payments of long-term lease obligations of $363,000, offset by cash proceeds received of $1.4 million from
the exercise of stock options.
Contractual Cash Obligations and Commitments
The following table summarizes our obligations and commitments as of January 31, 2009, and the effect these
obligations and commitments are expected to have on our liquidity and cash flow in future periods:
Payments Due by Period
Total
Less than
More than
1 Year 1-3 Years 3-5 Years 5 Years
(In thousands)
Cable and satellite agreements(a)
Employment agreements
Operating leases
Purchase order obligations
Total
$ 184,103 $ 55,882 $ 92,135 $ 35,998 $
88
—
4,384
2,720
9,654
14,678
—
$ 212,819 $ 75,972 $ 95,903 $ 38,136 $ 2,808
858
2,910
—
—
2,138
—
3,526
1,886
14,678
(a) Future cable and satellite payment commitments are based on subscriber levels as of January 31, 2009 and future
payment commitment amounts could increase or decrease as the number of cable and satellite subscribers
increase or decrease. Under certain circumstances, operators or we may cancel the agreements prior to expiration.
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Impact of Inflation
We believe that inflation has not had a material impact on our results of operations for each of the fiscal years in
the three-year period ended January 31, 2009. We cannot assure you that inflation will not have an adverse impact on
our operating results and financial condition in future periods.
Critical Accounting Policies and Estimates
Management’s Discussion and Analysis of Financial Condition and Results of Operations discusses our
consolidated financial statements, which have been prepared in accordance with accounting principles generally
accepted in the United States of America. The preparation of these financial statements requires management to
make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and
expenses during the reporting periods. On an on-going basis, management evaluates its estimates and assumptions,
including those related to the realizability of long-term investments and intangible assets, accounts receivable,
inventory and product returns. Management bases its estimates and assumptions on historical experience and on
various other factors that are believed to be reasonable under the circumstances, the results of which form the basis
for making judgments about the carrying values of assets and liabilities that are not readily apparent from other
sources. There can be no assurance that actual results will not differ from these estimates under different assumptions
or conditions.
Management believes the following critical accounting policies affect the more significant assumptions and
estimates used in the preparation of the consolidated financial statements:
• Accounts receivable. We utilize an installment payment program called ValuePay that entitles customers to
purchase merchandise and generally pay for the merchandise in two to six equal monthly credit card
installments in which we bear the risk for uncollectibility. As of January 31, 2009 and February 2, 2008, we
had approximately $46.3 million and $99.9 million respectively, due from customers under the ValuePay
installment program. We maintain allowances for doubtful accounts for estimated losses resulting from the
inability of our customers to make required payments. Estimates are used in determining the provision for
doubtful accounts and are based on historical rates in connection with actual write offs and delinquency rates,
historical collection experience, current consumer credit trends, credit policy, current trends in the credit
quality of our customer base, average length of ValuePay offers, average selling prices, our sales mix and
accounts receivable aging. While credit losses have historically been within our expectations and the
provisions established, during fiscal 2008 and 2007 we saw a significant increase in bad debt write offs due to
the recent deterioration of consumer credit coupled with our mix shift to higher delinquency product
categories, increases in our average ValuePay installment length and increased sales to lower credit-score
customers. Provision for doubtful accounts receivable (primarily related to our ValuePay program) for fiscal
2008, fiscal 2007 and fiscal 2006 were $9.8 million, $12.6 million and $6.1 million, respectively. Based on
our fiscal 2008 bad debt experience, a one-half point increase or decrease in our bad debt experience as a
percentage of total television home shopping and internet sales would have an impact of approximately
$2.8 million on consolidated distribution and selling expense.
• Inventory. We value our inventory, which consists primarily of consumer merchandise held for resale,
principally at the lower of average cost or realizable value. As of January 31, 2009 and February 2, 2008, we
had inventory balances of $51.1 million and $79.4 million, respectively. We regularly review inventory
quantities on hand and record a provision for excess and obsolete inventory based primarily on a percentage
of the inventory balance as determined by its age and specific product category. In determining these
percentages, we look at our historical write-off experience, the specific merchandise categories on hand, our
historic recovery percentages on liquidations, forecasts of future product television shows, historic show
pricing and the current market value of gold. Provision for excess and obsolete inventory for fiscal 2008,
fiscal 2007 and fiscal 2006 were $5.0 million, $1.8 million and $3.0 million, respectively. Based on our fiscal
2008 inventory write down experience, a 10% increase or decrease in inventory write downs would have had
an impact of approximately $502,000 on consolidated net sales less cost of sales (exclusive of depreciation
and amortization).
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• Product returns. We record a reserve as a reduction of gross sales for anticipated product returns at each
month-end and must make estimates of potential future product returns related to current period product
revenue. Our return rates on our television and internet sales have been approximately 31% to 33% over the
past three fiscal years. We estimate and evaluate the adequacy of our returns reserve by analyzing historical
returns by merchandise category, looking at current economic trends and changes in customer demand and by
analyzing the acceptance of new product lines. Assumptions and estimates are made and used in connection
with establishing the sales returns reserve in any accounting period. Reserves for product returns for fiscal
2008, fiscal 2007 and fiscal 2006 were $2.8 million, $8.4 million and $8.5 million, respectively. Based on our
fiscal 2008 sales returns, a one-point increase or decrease in our television and internet sales returns rate
would have had an impact of approximately $2.9 million on consolidated net sales less cost of sales (exclusive
of depreciation and amortization).
• Long-term investments. As of January 31, 2009 our investment portfolio included auction rate securities with
an estimated fair value of $15.7 million ($26.8 million cost basis). Our auction rate securities are primarily
variable rate debt instruments that have underlying securities with contractual maturities greater than ten years
and interest rates that are reset at auction primarily every 28 days. These investment-grade auction rate
securities have failed to settle in auctions during fiscal 2007 and fiscal 2008. At this time, these investments
are not available to settle current obligations, are not liquid, and in the event we need to access these funds,
we will not be able to do so without a loss of principle. The loss of principal could be significant if we needed
to access the funds within a short time horizon and the market for auction rate securities had not returned at
the time we sought to sell such securities. As a result, in the fourth quarter of fiscal 2008, we recorded an
other-than-temporary impairment charge of $11.1 million and reduced the carrying value of our auction rate
security investment portfolio to reflect a permanent impairment on these securities due to the continued
illiquidity of these investments and uncertainty regarding what period of time they might be settled and their
ultimate value. While we believe that our estimates and assumptions regarding the valuation of our
investments are reasonable, different assumptions could have a material affect on our valuations.
• FCC broadcasting license. As of January 31, 2009 and February 2, 2008, we have recorded an intangible
FCC broadcasting license asset totaling $23.1 million and $31.9 million, respectively, as a result of our
acquisition of Boston television station WWDP TV-46 in fiscal 2003. In assessing the recoverability of our
FCC broadcasting license asset, which we determined to have an indefinite life, we must make assumptions
regarding estimated projected cash flows, recent comparable asset market data and other factors to determine
the fair value of the related reporting unit. We had an independent fair market appraisal valuation performed
on our television station WWDP TV-46 in the fourth quarter of fiscal 2008. As a result of this fair value
appraisal, we recorded an intangible asset impairment of $8.8 million in the fourth quarter of fiscal 2008 and
reduced the carrying value of our intangible FCC broadcast license asset as of January 31, 2009. While we
believe that our estimates and assumptions regarding the valuation of our reporting unit are reasonable,
different assumptions or future events could materially affect our valuations.
• Intangible assets. As of January 31, 2009 and February 2, 2008, we had amortizable intangible assets
totaling $7.5 million and $11.5 million, respectively, for the trademark license agreement with NBCU and the
distribution and marketing agreement entered into with NBCU. We performed an impairment test with respect
to these amortizable intangible assets in the fourth quarter of fiscal 2008 using an undiscounted cash flow
analysis as stipulated by SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets ,
and determined that an impairment had not occurred. In assessing the recoverability of our intangible assets,
we must make assumptions regarding estimated future cash flows and other factors to determine the fair value
of the respective assets and reporting units. While we believe that our estimates and assumptions regarding the
valuation are reasonable, different assumptions or future events could materially affect our valuations.
• Stock-based compensation. We account for stock-based compensation issued to employees in accordance
with Statement of Financial Accounting Standards No. 123(R) (revised 2004), Share-Based Payment , which
revised SFAS No. 123, Accounting for Stock-Based Compensation , and superseded APB Opinion No. 25,
Accounting for Stock Issued to Employees . This standard requires compensation costs related to all share-
based payment transactions to be recognized in the financial statements at fair value. The fair value of each
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option award is estimated on the date of grant using the Black-Scholes option pricing model that uses
assumptions for stock volatility, option terms, risk-free interest rates and dividend yields. Expected
volatilities are based on the historical volatility of our stock. Expected term is calculated using the
simplified method taking into consideration the option’s contractual life and vesting terms. The risk-free
interest rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in
effect at the time of grant. Expected dividend yields are not used in the fair value computations as we have
never declared or paid dividends on our common stock. While we believe that our estimates and
assumptions regarding the valuation of our share-based awards are reasonable, different assumptions could
have a material affect on our valuations.
• Deferred taxes. We account for income taxes under the liability method of accounting whereby income taxes
are recognized during the fiscal year in which transactions enter into the determination of financial statement
income (loss). Deferred tax assets and liabilities are recognized for the expected future tax consequences of
temporary differences between the financial statement and tax basis of assets and liabilities. Deferred tax
assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of the enactment
of such laws. We assess the recoverability of our deferred tax assets in accordance with the provisions of
Statement of Financial Accounting Standards No. 109, Accounting for Income Taxes . The ultimate realization
of deferred tax assets is dependent upon the generation of future taxable income during the periods in which
those temporary differences become deductible. Management considers the scheduled reversal of deferred tax
liabilities, projected future taxable income and tax planning strategies in making this assessment. In
accordance with that standard, as of January 31, 2009 and February 2, 2008, we recorded a valuation
allowance of approximately $91.6 million and $56.5 million, respectively, for our net deferred tax assets and
net operating and capital loss carryforwards. Based on our recent history of losses, a full valuation allowance
was recorded in fiscal 2008, fiscal 2007 and fiscal 2006 and was calculated in accordance with the provisions
of SFAS No. 109, which places primary importance on our most recent operating results when assessing the
need for a valuation allowance. We intend to maintain a full valuation allowance for our net deferred tax
assets and loss carryforwards until sufficient positive evidence exists to support reversal of allowances.
Recently Issued Accounting Pronouncements
In December 2007, the Financial Accounting Standards Board issued Statement of Financial Accounting
Standards No. 141(R), Business Combinations. SFAS No. 141(R) applies to all transactions or other events in which
an entity obtains control of one or more businesses. SFAS No. 141(R) establishes how the acquirer of a business
should recognize, measure and disclose in its financial statements the identifiable assets and goodwill acquired, the
liabilities assumed and any noncontrolling interest in the acquired business. SFAS No. 141(R) is applied
prospectively for all business combinations with an acquisition date on or after the beginning of the first annual
reporting period beginning on or after December 15, 2008, with early application prohibited.
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
We do not enter into financial instruments for trading or speculative purposes and do not currently utilize
derivative financial instruments as a hedge to offset market risk. In past years, we held certain equity investments in
the form of common stock purchase warrants in public companies and accounted for these investments in accordance
with the provisions of SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities . We no longer
have investments of that nature. Our operations are conducted primarily in the United States and are not subject to
foreign currency exchange rate risk. However, some of our products are sourced internationally and may fluctuate in
cost as a result of foreign currency swings. We currently have no long-term debt, and accordingly, are not
significantly exposed to interest rate risk, although changes in market interest rates do impact the level of interest
income earned on our substantial cash and short and long-term investment portfolio.
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Item 8. Financial Statements and Supplementary Data
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
OF VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of January 31, 2009 and February 2, 2008
Consolidated Statements of Operations for the Years Ended January 31, 2009, February 2, 2008 and
February 3, 2007
Consolidated Statements of Shareholders’ Equity for the Years Ended January 31, 2009, February 2, 2008 and
February 3, 2007
Consolidated Statements of Cash Flows for the Years Ended January 31, 2009, February 2, 2008 and
February 3, 2007
Notes to Consolidated Financial Statements
Financial Statement Schedule — Schedule II — Valuation and Qualifying Accounts
Page
50
51
52
53
54
55
84
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of
ValueVision Media, Inc. and Subsidiaries
We have audited the accompanying consolidated balance sheets of ValueVision Media, Inc. and subsidiaries (the
“Company”) as of January 31, 2009 and February 2, 2008 and the related consolidated statements of operations,
shareholders’ equity and cash flows for each of the years in the period ended January 31, 2009. Our audits also
included the financial statement schedule listed in the Index at Item 15. These financial statements and financial
statement schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion
on these financial statements and the financial statement schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the consolidated financial statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also
includes assessing the accounting principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the consolidated
financial position of ValueVision Media, Inc. and subsidiaries as of January 31, 2009 and February 2, 2008, and the
results of its operations and its cash flows for each of the years in the period ended January 31, 2009, in conformity
with accounting principles generally accepted in the United States of America. Also, in our opinion, the financial
statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole,
present fairly in all material respects, the information set forth therein.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States), the Company’s internal control over financial reporting as of January 31, 2009, based on criteria established
in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission, and our report dated April 16, 2009, expressed an unqualified opinion on the Company’s internal
control over financial reporting.
Minneapolis, MN
April 16, 2009
/s/ DELOITTE & TOUCHE LLP
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
January 31, February 2,
2009
2008
(In thousands, except share
and per share data)
ASSETS
Current assets:
Cash and cash equivalents
Restricted cash
Short-term investments
Accounts receivable, net
Inventories
Prepaid expenses and other
Total current assets
Long-term investments
Property and equipment, net
FCC broadcasting license
NBC Trademark License Agreement, net
Other assets
1,589
3,668
$ 53,845 $ 25,605
—
— 33,473
51,310 109,489
51,057 79,444
4,172
161,469 252,183
15,728 26,306
31,723 36,627
23,111 31,943
7,381 10,608
1,413
2,088
$ 241,500 $ 359,080
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Deferred revenue
Total current liabilities
Deferred revenue
Commitments and contingencies (Notes 11 and 12)
Series A Redeemable Convertible Preferred Stock, $.01 par value, 5,339,500 shares
$ 64,615 $ 73,093
30,657 44,609
648
716
95,988 118,350
2,322
1,849
authorized; 5,339,500 shares issued and outstanding
44,191 43,898
Shareholders’ equity:
Common stock, $.01 par value, 100,000,000 shares authorized; 33,690,266 and
34,070,422 shares issued and outstanding
Warrants to purchase 29,487 and 2,036,858 shares of common stock
Additional paid-in capital
Accumulated other comprehensive losses
Accumulated deficit
Total shareholders’ equity
337
341
138 12,041
286,380 274,172
(2,454 )
—
(187,383 ) (89,590 )
99,472 194,510
$ 241,500 $ 359,080
The accompanying notes are an integral part of these consolidated financial statements.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
For the Years Ended
January 31, February 2, February 3,
2008
(In thousands, except share and per share data)
2009
2007
$
Net sales
Cost of sales (exclusive of depreciation and amortization shown below)
Operating (income) expenses:
Distribution and selling
General and administrative
Depreciation and amortization
Restructuring costs
CEO transition costs
FCC license impairment
Total operating expenses
Operating loss
Other income (expense):
Write down of auction rate securities
Other
Interest income
Total other income (expense)
Loss from before income taxes and equity in net income of affiliates
Gain on sale of RLM investment
Income tax benefit (provision)
Equity in net income of affiliates
Net income (loss)
Accretion of redeemable preferred stock
Net income (loss) available to common shareholders
Net income (loss) per common share
Net income (loss) per common share — assuming dilution
Weighted average number of common shares outstanding:
$
$
$
567,510 $
384,761
781,550 $
510,535
767,275
500,114
214,956
23,142
17,297
4,299
2,681
8,832
271,207
(88,458 )
241,681
24,899
19,993
5,043
2,451
—
294,067
(23,052 )
226,450
27,922
22,239
29
—
—
276,640
(9,479 )
(11,072 )
(969 )
2,739
(9,302 )
(97,760 )
—
(33 )
—
(97,793 )
(293 )
(98,086 ) $
(2.92 ) $
(2.92 ) $
—
(186 )
5,680
5,494
(17,558 )
40,240
(839 )
609
22,452
(291 )
22,161 $
0.53 $
0.53 $
—
350
3,802
4,152
(5,327 )
—
(75 )
3,006
(2,396 )
(289 )
(2,685 )
(0.07 )
(0.07 )
Basic
Diluted
33,598,177 41,992,167 37,646,162
33,598,177 42,010,972 37,646,162
The accompanying notes are an integral part of these consolidated financial statements.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
For the Years Ended January 31, 2009, February 2, 2008 and February 3, 2007
Comprehensive Common Stock
Common
Stock Additional
Accumulated
Other
Total
Income
(Loss)
Number of Par Purchase Paid-In Deferred
Value Warrants Capital
Shares
Comprehensive Accumulated Shareholders’
Deficit
Equity
Losses
Compensation
(In thousands, except share data)
Balance, February 4, 2006
Net loss
Repurchases of common stock
Exercise of stock options and common stock
issuances
Stock purchase warrants forfeited
Share-based payment compensation
Effect of accounting change (SFAS 123R)
Accretion on redeemable preferred stock
Balance, February 3, 2007
Net income
Other comprehensive loss, net of tax:
Unrealized loss on securities
Comprehensive income
Repurchase of common stock
Exercise of stock options and common stock
issuances
Stock purchase warrants forfeited
Share-based payment compensation
Accretion on redeemable preferred stock
Balance, February 2, 2008
37,643,676 $ 376 $ 34,029 $ 278,266 $
(154 ) $
$
(2,396 )
(405,685 )
(4 )
—
(4,695 )
4
—
355,777
1,455
— — (11,057 ) 11,057
1,901
— —
(154 )
— —
(289 )
— —
37,593,768 376 22,972 287,541
—
—
—
—
—
—
—
154
—
—
— $ (109,646 ) $
(2,396 )
202,871
(2,396 )
—
—
—
—
—
—
—
—
(4,699 )
—
—
—
—
—
(112,042 )
22,452
1,459
—
1,901
—
(289 )
198,847
22,452
— —
—
—
—
(2,454 )
—
(2,454 )
$
22,452
(2,454 )
19,998
$
(3,617,562 )
(36 )
— (26,948 )
1
—
94,216
525
— — (10,931 ) 10,931
2,414
— —
(291 )
— —
37,070,422 341 12,041 274,172
—
—
Net loss
$
(97,793 )
Other comprehensive loss, net of tax:
Unrealized loss on securities
Losses on securities included in net loss
Comprehensive loss
$
(3,860 )
6,314
(95,339 )
— —
— —
—
—
—
—
Repurchase of common stock
Common stock issuances
Stock purchase warrants forfeited
Share-based payment compensation
Accretion on redeemable preferred stock
Balance, January 31, 2009
(6 )
2
—
—
(556,330 )
176,174
(3,311 )
(19 )
— — (11,903 ) 11,903
3,928
— —
—
—
(293 )
— —
138 $ 286,380 $
33,690,266 $ 337 $
—
—
—
—
—
—
—
—
—
—
—
—
—
— $
—
—
(26,984 )
—
—
—
—
(2,454 )
(3,860 )
6,314
—
—
—
—
(89,590 )
(97,793 )
—
—
—
—
—
—
—
—
—
—
—
— $ (187,383 ) $
526
—
2,414
(291 )
194,510
(97,793 )
(3,860 )
6,314
(3,317 )
(17 )
—
3,928
(293 )
99,472
The accompanying notes are an integral part of these consolidated financial statements.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
For the Years Ended
January 31, February 2, February 3,
2008
(In thousands)
2009
2007
OPERATING ACTIVITIES:
Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by
$ (97,793 ) $ 22,452 $
(2,396 )
operating activities:
Depreciation and amortization
Share-based payment compensation
Common stock issued to employees
Amortization of deferred revenue
Loss (gain) on sale of property and investments
Asset impairments and write-offs
Equity in net income of affiliates
RLM dividends
Changes in operating assets and liabilities:
Accounts receivable
Inventories
Prepaid expenses and other
Deferred revenue
Accounts payable and accrued liabilities
Net cash provided by operating activities
INVESTING ACTIVITIES:
Property and equipment additions
Proceeds from sale of investment in RLM and property
Purchase of investments
Proceeds from sale of short and long-term investments
Change in restricted cash
Net cash provided by (used for) investing activities
FINANCING ACTIVITIES:
Proceeds from exercise of stock options
Payments for repurchases of common stock
Payment of deferred offering costs
Payment of long-term obligations
Net cash used for financing activities
Net increase (decrease) in cash and cash equivalents
BEGINNING CASH AND CASH EQUIVALENTS
ENDING CASH AND CASH EQUIVALENTS
17,297 19,993 22,239
1,901
24
(119 )
(500 )
179
(3,006 )
250
2,415
3,928
12
—
(287 )
(287 )
969 (40,240 )
428
(609 )
—
19,904
—
—
58,179
28,387 (12,822 )
1,532
1,189
9,446
7,100 11,189
7,680 (29,691 )
1,222
3,594
2,188
7,657
3,542
(64 )
(118 )
(23,302 )
(8,318 ) (11,789 ) (11,470 )
— 43,750
500
— (82,913 ) (21,627 )
34,464 50,477 31,035
—
(1,562 )
(1,589 )
24,557
—
(475 )
—
(100 )
—
1,435
514
(4,699 )
(3,317 ) (26,985 )
—
—
(363 )
(134 )
(3,627 )
(3,417 ) (26,605 )
28,240 (15,891 )
(1,647 )
25,605 41,496 43,143
$ 53,845 $ 25,605 $ 41,496
The accompanying notes are an integral part of these consolidated financial statements.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended January 31, 2009, February 2, 2008, and February 3, 2007
1. The Company:
ValueVision Media, Inc. and subsidiaries (the “Company”) is an integrated multi-channel retailer that markets,
sells and distributes its products directly to consumers through various forms of electronic media. The Company’s
operating strategy incorporates distribution from television, internet and mobile devices.
The Company’s television home shopping business uses on-air spokespersons to market brand name and private
label consumer products at competitive prices. The Company’s live 24-hour per day television home shopping
programming is distributed primarily through cable and satellite affiliation agreements and the purchase of month-to-
month full and part-time lease agreements of cable and broadcast television time. In addition, the Company
distributes its programming through one Company-owned full power television station in Boston, Massachusetts and
through leased carriage on full power television stations in Pittsburgh, Pennsylvania and Seattle, Washington. The
Company also markets a broad array of merchandise through its internet shopping websites, www.ShopNBC.com
and www.ShopNBC.TV.
The Company has an exclusive license agreement with NBC Universal, Inc. (“NBCU”), for the worldwide use
of an NBC-branded name and the peacock image through May 2011. Pursuant to the license, the Company operates
its television home shopping network under the ShopNBC brand name and operates its internet website under the
ShopNBC.com brand name.
The Company, through its wholly owned subsidiary, VVI Fulfillment Center, Inc. provides fulfillment and
warehousing services for the fulfillment of merchandise sold by the Company.
2. Summary of Significant Accounting Policies:
Fiscal Year
The Company’s most recently completed fiscal year ended on January 31, 2009 and is designated fiscal 2008.
The year ended February 2, 2008 is designated fiscal 2007 and the year ended February 3, 2007 is designated fiscal
2006. The Company reports on a 52/53 week fiscal year which ends on the Saturday nearest to January 31. The
52/53 week fiscal year allows for the weekly and monthly comparability of sales results relating to the Company’s
television home-shopping and internet businesses. Each of fiscal 2008, fiscal 2007 and fiscal 2006 contained
52 weeks.
Basis of Presentation
The accompanying consolidated financial statements have been prepared on a going concern basis. The
Company experienced operating losses of approximately $88.5 million, $23.1 million and $9.5 million in fiscal 2008,
fiscal 2007 and fiscal 2006, respectively. The Company reported a net loss of $97.8 million in fiscal 2008. As a result
of these and other previously reported losses, the Company has an accumulated deficit of $187.4 million at
January 31, 2009. The Company and other retailers generally are particularly sensitive to adverse global economic
and business conditions, in particular to the extent they result in a loss of consumer confidence and decreases in
consumer spending, particularly discretionary spending. The recent world-wide credit market disruptions and
economic slowdown have negatively impacted consumer confidence, consumer spending and, consequently, our
business. The timing and nature of any recovery in the credit and financial markets, as well as the general economic
climate, continues to remain uncertain, and there is no assurance that market conditions will improve in the near
future or that the Company’s results will not continue to be adversely affected.
The Company has taken initiatives to significantly reduce its operating costs, primarily costs associated with our
cable and satellite program distribution that has historically represented approximately 50% of the Company’s
recurring operating expenses. Cable and satellite distribution agreements representing a majority of the total cable
and satellite households who currently receive the Company’s television programming were scheduled to expire at
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
the end of the 2008 calendar year. A number of the major agreements have been renegotiated and renewed at this
time; and for other of the major agreements, we have obtained temporary extensions while we continue our
negotiations. Failure to successfully renew remaining cable agreements covering a material portion of the existing
cable households on acceptable financial terms could adversely affect future growth, sales revenues, operating cash
balances and earnings unless the Company arranges for alternative means of broadly distributing its television
programming. Additionally, the Company has further reduced other operating expenses as a result of several
reductions in its salaried workforce and significant reductions in all non-revenue-related discretionary spending. The
Company will continue to work to improve product return rates and call center and warehousing processing to make
our transactional costs competitive in the market place.
On February 25, 2009, the Company restructured and extended its remaining $40.9 million preferred stock cash
redemption commitment to GE Capital out to 2013 and 2014 thus enhancing its near term liquidity position. The
Company anticipates that its existing capital resources and cash flows from operations will be adequate to satisfy our
liquidity requirements through fiscal 2009. To address future liquidity needs management’s plans include pursuing
alternative financing arrangements and further reducing operating expenditures as necessary to meet its cash
requirements. However, there is no assurance that, if required, the Company will be able to raise additional capital or
reduce discretionary spending to provide the required liquidity which, in turn, may have an adverse effect on results
of operations and financial position.
Principles of Consolidation
The accompanying consolidated financial statements include the accounts of the Company and its wholly owned
subsidiaries. Intercompany accounts and transactions have been eliminated in consolidation.
Revenue Recognition and Accounts Receivable
Revenue is recognized at the time merchandise is shipped or when services are provided. Shipping and handling
fees charged to customers are recognized as merchandise is shipped and are classified as revenue in the
accompanying statements of operations in accordance with Emerging Issues Task Force Issue No. 00-10, Accounting
for Shipping and Handling Fees and Cost . The Company classifies shipping and handling costs in the accompanying
statements of operations as a component of cost of sales. Revenue is reported net of estimated sales returns and
excludes sales taxes. Sales returns are estimated and provided for at the time of sale based on historical experience.
Payments received for unfilled orders are reflected as a component of accrued liabilities.
Revenue is recognized for the Company’s fulfillment services when the services are provided in accordance
with the Company’s contractual obligation, the sales price is fixed or determinable and collectibility is reasonably
assured. The Company’s customary shipping terms for its fulfillment services are Freight-On-Board shipping point.
Accounts receivable consist primarily of amounts due from customers for merchandise sales and from credit
card companies, and are reflected net of reserves for estimated uncollectible amounts of $6,063,000 at January 31,
2009 and $6,888,000 at February 2, 2008. The Company utilizes an installment payment program called ValuePay
that entitles customers to purchase merchandise and generally pay for the merchandise in two or more equal monthly
credit card installments. As of January 31, 2009 and February 2, 2008, the Company had approximately $46,324,000
and $99,875,000, respectively, of net receivables due from customers under the ValuePay installment program. The
Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its
customers to make required payments. Provision for doubtful accounts receivable (primarily related to the
Company’s ValuePay program) for fiscal 2008, fiscal 2007 and fiscal 2006 were $9,826,000, $12,613,000 and
$6,065,000, respectively.
Cost of Sales and Other Operating Expenses
Cost of sales includes primarily the cost of merchandise sold, shipping and handling costs, inbound freight costs,
excess and obsolete inventory charges and customer courtesy credits. Purchasing and receiving costs,
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
including costs of inspection, are included as a component of distribution and selling expense and were
approximately $9,524,000, $10,289,000 and $11,689,000 for fiscal 2008, fiscal 2007 and fiscal 2006, respectively.
Distribution and selling expense consist primarily of cable and satellite access fees, credit card fees, bad debt expense
and costs associated with purchasing and receiving, inspection, marketing and advertising, show production, website
marketing and merchandising, telemarketing, customer service, warehousing and fulfillment. General and
administrative expense consists primarily of costs associated with executive, legal, accounting and finance,
information systems and human resources departments, software and system maintenance contracts, insurance,
investor and public relations and director fees.
Cash and Cash Equivalents
Cash and cash equivalents consist of cash, money market funds and commercial paper with an original maturity
of 90 days or less. The Company maintains its cash balances at financial institutions in investment accounts that are
not federally insured. The Company has not experienced losses in such accounts and believes it is not exposed to any
significant credit risk on its cash and cash equivalents.
Restricted Cash
At January 31, 2009, the Company had restricted cash of $1,589,000. The restricted cash primarily collateralizes
the Company’s issuances of standby and commercial letters of credit.
Short and Long-Term Investments
The Company classifies its investments as short-term or long-term based on maturity date. The Company’s
investments consist principally of corporate debt securities which are classified as either available-for-sale or held-to-
maturity, depending on management’s investment intentions relating to these securities. Available-for-sale securities
are carried at fair value. Changes in fair value of available-for-sale securities are recorded in other comprehensive
income. Investments categorized as held-to-maturity are carried at amortized cost because the Company has both the
intent and ability to hold these investments until they mature. Premiums and discounts are amortized or accreted into
earnings over the life of the related security. Dividends or interest income is recognized when earned. The Company
owns no investments that are classified as trading securities.
Securities with gross unrealized losses on the Company’s year end consolidated balance sheet date are subject to
a process for identifying other-than-temporary impairments. Securities that the Company deems to be other-than-
temporarily impaired are written down to fair value in the period the impairment occurs. The assessment of whether
such impairment has occurred is based on management’s evaluation of the underlying reasons for the decline in fair
value on an individual security basis. The Company considers a wide range of factors about the security and uses its
best judgment in evaluating the cause of the decline in the estimated fair value of the security and the prospects for
recovery. When an adverse change in expected cash flows occurs, and if the fair value of a security is less than its
carrying value, the investment is written down to fair value through a permanent reduction of its cost. Other-than-
temporary impairment charges are included in the consolidated statement of operations. Temporary impairments are
recorded in the other comprehensive income component of shareholders’ equity.
Inventories
Inventories, which consists of consumer merchandise held for resale, are stated principally at the lower of
average cost or realizable value and are reflected net of markdowns of $7,381,000 at January 31, 2009 and
$4,103,000 at February 2, 2008.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Advertising Costs
Promotional advertising, including internet search marketing fees and direct response customer mailings are
expensed in the period the advertising initially takes place. Other direct-response advertising costs, printing and
postage expenditures, are capitalized and amortized over the period during which the benefits are expected. The
Company receives vendor allowances for the reimbursement of certain advertising costs. Advertising allowances
received by the Company are recorded as a reduction of expense and were $1,472,000, $2,020,000 and $581,000 for
fiscal 2008, fiscal 2007 and fiscal 2006, respectively. Total advertising costs and internet search marketing fees, after
reflecting allowances given by vendors, totaled $18,099,000, $24,838,000 and $18,610,000 for fiscal 2008, fiscal
2007 and fiscal 2006, respectively, and consists primarily of contractual marketing fees paid to certain cable
operators for cross channel promotions and internet advertising paid to search engine operators and traffic-driving
affiliate websites. The Company includes advertising costs as a component of distribution and selling expense in the
Company’s consolidated statement of operations.
Property and Equipment
Property and equipment are stated at cost. Improvements and renewals that extend the life of an asset are
capitalized and depreciated. Repairs and maintenance are charged to expense as incurred. The cost and accumulated
depreciation of property and equipment retired or otherwise disposed of are removed from the related accounts, and
any residual values are charged or credited to operations. Depreciation and amortization for financial reporting
purposes are provided on the straight-line method based upon estimated useful lives.
Intangible Assets
The Company’s primary identifiable intangible assets include an FCC broadcast license and a trademark license
agreement. Identifiable intangibles with finite lives are amortized and those identifiable intangibles with indefinite
lives are not amortized. Identifiable intangible assets that are subject to amortization are evaluated for impairment
whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. Identifiable
intangible assets not subject to amortization are tested for impairment annually or more frequently if events warrant.
The impairment test consists of a comparison of the fair value of the intangible asset with its carrying amount.
Income Taxes
The Company accounts for income taxes under the liability method of accounting in accordance with the
provisions of Statement of Financial Accounting Standards No. 109, Accounting for Income Taxes, whereby deferred
tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between
financial statement and tax basis of assets and liabilities. Deferred tax assets and liabilities are adjusted for the effects
of changes in tax laws and rates on the date of the enactment of such laws. The Company assesses the recoverability
of its deferred tax assets in accordance with the provisions of SFAS No. 109.
The Company adopted the provisions of FASB Interpretation No. 48, Accounting for Uncertainty in Income
Taxes , on February 4, 2007. No cumulative effect relating to adoption of FIN 48 resulted. As of the date of adoption,
as well as on February 2, 2008 and January 31, 2009, there were no unrecognized tax benefits for uncertain tax
positions.
The Company recognizes interest and penalties related to uncertain tax positions within income tax expense.
The Company is subject to U.S. federal income taxation and the taxing authorities of various states. The
Company’s tax years for 2005, 2006, and 2007 are currently subject to examination by taxing authorities. With
limited exceptions, the Company is no longer subject to U.S. federal, state, or local examinations by tax authorities
for years before 2005.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Net Income (Loss) Per Common Share
Basic earnings per share is computed by dividing reported earnings by the weighted average number of common
shares outstanding for the reported period following the two-class method. The effect of the Company’s participating
convertible preferred stock is included in basic earnings per share under the two-class method if dilutive. Diluted
EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were
exercised or converted into common stock of the Company during reported periods.
A reconciliation of earnings per share calculations and the number of shares used in the calculation of basic
earnings per share under the two-class method and diluted earnings per share is as follows:
Net income (loss) from continuing operations
Weighted average number of common shares outstanding using
two-class method
Effect of participating convertible preferred stock
Weighted average number of common shares outstanding using
two-class method — Basic
Dilutive effect of stock options, non-vested shares and warrants
Weighted average number of common shares outstanding —
For the Years Ended
February 2,
February 3,
February 2,
2008
2008
$ (97,793,000 $ 22,452,000 $ (2,396,000 )
2007
33,598,000
—
36,652,000
5,340,000
37,646,000
—
33,598,000
—
41,992,000
19,000
37,646,000
—
Diluted
33,598,000
42,011,000
37,646,000
(0.07 )
0.53 $
Net income (loss) from continuing operations per common share $
Net income (loss) from continuing operations per common share
(2.92 ) $
— assuming dilution
$
(2.92 ) $
0.53 $
(0.07 )
For fiscal 2008 and fiscal 2006, approximately -0- and 228,000, respectively, in-the-money potentially dilutive
common share stock options and warrants and 5,340,000 shares of convertible preferred stock have been excluded
from the computation of diluted earnings per share, as the effect of their inclusion would be anti-dilutive.
Comprehensive Income (Loss)
For the Company, comprehensive income (loss) is computed as net earnings plus other items that are recorded
directly to shareholders’ equity. Total comprehensive income (loss) was $(95,339,000), $19,998,000 and
$(2,396,000) for fiscal 2008, fiscal 2007 and fiscal 2006, respectively.
Fair Value of Financial Instruments
Statement of Financial Accounting Standards No. 107, Disclosures about Fair Value of Financial Instruments ,
requires disclosures of fair value information about financial instruments for which it is practicable to estimate that
value. In cases where quoted market prices are not available, fair values are based on estimates using present value or
other valuation techniques. Those techniques are significantly affected by the assumptions used, including discount
rate and estimates of future cash flows. In that regard, the derived fair value estimates cannot be substantiated by
comparison to independent markets and, in many cases, could not be realized in immediate settlement of the
instrument. SFAS No. 107 excludes certain financial instruments and all non-financial instruments from its
disclosure requirements. Accordingly, the aggregate fair value of amounts presented do not represent the underlying
value of the Company.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
The Company used the following methods and assumptions in estimating its fair values for financial
instruments:
The carrying amounts reported in the accompanying consolidated balance sheets approximate the fair value for
cash and cash equivalents, short-term investments, accounts receivable, accounts payable and accrued liabilities, due
to the short maturities of those instruments.
Fair values for long-term investments are based on quoted market prices, where available. For securities not
actively traded, fair values are estimated by using quoted market prices of comparable instruments or, if there are no
relevant comparables, on pricing models, formulas or cash flow forecasting models using current assumptions.
Use of Estimates
The preparation of financial statements in conformity with generally accepted accounting principles in the
United States of America requires management to make estimates and assumptions that affect the reported amounts
of assets and liabilities, the disclosure of contingent assets and liabilities as of the date of the financial statements and
the reported amounts of revenues and expenses during reporting periods. These estimates relate primarily to the
carrying amounts of accounts receivable and inventories, the realizability of certain long-term assets and the recorded
balances of certain accrued liabilities and reserves. Ultimate results could differ from these estimates.
Stock-Based Compensation
The Company accounts for stock-based compensation arrangements in accordance with Statement of Financial
Accounting Standards No. 123(R) (revised 2004), Share-Based Payment . Compensation is recognized for all stock-
based compensation arrangements by the Company, including employee and non-employee stock options granted
after February 2, 2006 and all unvested stock-based compensation arrangements granted prior to February 2, 2006 as
of such date, commencing with the quarter ended May 6, 2006. The Company adopted the standard using the
modified prospective transition method, which requires the application of the accounting standard to all share-based
awards issued on or after the date of adoption and any outstanding share-based awards that were issued but not
vested as of the date of adoption.
In accordance with SFAS 123(R), the estimated grant date fair value of each stock-based award is recognized in
income over the requisite service period (generally the vesting period). The estimated fair value of each option is
calculated using the Black-Scholes option-pricing model. Non-vested share awards are recorded as compensation
cost over the requisite service periods based on the market value on the date of grant.
Recently Issued Accounting Pronouncements
In December 2007, the Financial Accounting Standards Board issued Statement of Financial Accounting
Standards No. 141(R), Business Combinations . SFAS No. 141(R) applies to all transactions or other events in which
an entity obtains control of one or more businesses. SFAS No. 141(R) establishes how the acquirer of a business
should recognize, measure and disclose in its financial statements the identifiable assets and goodwill acquired, the
liabilities assumed and any noncontrolling interest in the acquired business. SFAS No. 141(R) is applied
prospectively for all business combinations with an acquisition date on or after the beginning of the first annual
reporting period beginning on or after December 15, 2008, with early application prohibited.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
3. Property and Equipment:
Property and equipment in the accompanying consolidated balance sheets consisted of the following:
Estimated
Useful Life
(In Years)
January 31,
February 2,
2009
2008
Land and improvements
Buildings and improvements
Transmission and production equipment
Office and warehouse equipment
Computer hardware, software and telephone equipment
Leasehold improvements
Less — Accumulated depreciation and amortization
5-40
5-10
3-15
3-7
3-5
— $ 3,454,000 $ 3,454,000
21,885,000
8,267,000
10,790,000
64,210,000
3,136,000
(75,115,000 )
$ 31,723,000 $ 36,627,000
22,158,000
8,593,000
11,024,000
68,298,000
3,110,000
(84,914,000 )
4. Intangible Assets:
Intangible assets in the accompanying consolidated balance sheets consisted of the following:
January 31, 2009
Weighted
Average
Carrying
Life
(Years) Amount
Gross
Accumulated Carrying
Amortization Amount
Accumulated
Amortization
February 2, 2008
Gross
Amortized intangible assets:
NBC trademark license agreement
Cable distribution and marketing agreement
10.5 $ 34,437,000 $ (27,056,000 ) $ 34,437,000 $ (23,829,000 )
9.5 8,278,000 (8,122,000 ) 8,278,000 (7,406,000 )
$ 42,715,000 $ (35,178,000 ) $ 42,715,000 $ (31,235,000 )
Unamortized intangible assets:
FCC broadcast license
$ 23,111,000
$ 31,943,000
Amortization expense in fiscal 2008, fiscal 2007 and fiscal 2006 was $3,943,000, $4,113,000 and $4,122,000,
respectively. Estimated amortization expense for the next five years is as follows: $3,383,000 in fiscal 2009,
$3,227,000 in fiscal 2010 and $927,000 in fiscal 2011.
In the fourth quarter of fiscal 2008, the Company estimated the fair value of its FCC broadcast license by using
an income-based discounted cash flow model with the assistance of an independent outside fair value consultant. The
discounted cash flow model included certain assumptions including revenues, operating profit and a discount rate.
Further, the Company also considered recent comparable asset market data to assist in determining fair value. As a
result of its fair value estimate, the Company recorded an intangible asset impairment of $8,832,000 in the fourth
quarter of fiscal 2008 and reduced the carrying value of the intangible FCC broadcast license asset as of January 31,
2009.
During the third and fourth quarters of fiscal 2008, the Company experienced a significant decline in the price of
its publicly-traded common stock and, accordingly, a significant decline in its market capitalization. In the fourth
quarter, the Company evaluated whether the decline in its market capitalization resulting from a record low market
value of the Company’s stock was an indicator of impairment. The Company performed an undiscounted cash flow
analysis based on a forecasted cash flow model that included certain significant cost saving assumptions with
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
respect to cable and satellite distribution cost structure as well as other cost-saving initiatives such as headcount
reductions and reduced discretionary spending and based on that analysis concluded there had not been an
impairment as of January 31, 2009. However, if the Company is unable to successfully execute its plans to
significantly reduce its remaining cable and satellite distribution costs, achieve other cost-saving initiatives or
successfully meet its fiscal 2009 operating plan, the Company may be required to write down the carrying amount of
some or all of its intangible and other long-lived assets to fair value in a future period.
5. Accrued Liabilities:
Accrued liabilities in the accompanying consolidated balance sheets consisted of the following:
Accrued cable access fees
Accrued salaries and related
Reserve for product returns
Other
January 31,
2009
February 2,
2008
$ 11,503,000 $ 13,483,000
4,640,000
2,584,000
8,376,000
2,770,000
18,110,000
13,800,000
$ 30,657,000 $ 44,609,000
6. ShopNBC Private Label and Co-Brand Credit Card Program:
During fiscal 2006, the Company introduced and established a new private label and co-brand revolving
consumer credit card program (the “Program”). The Program is made available to all qualified consumers for the
financing of purchases of products from ShopNBC and for the financing of purchases of products and services from
other non-ShopNBC retailers. The Program is intended to be used by cardholders for purchases made primarily for
personal, family or household use. The issuing bank is the sole owner of the account issued under the Program and
absorbs losses associated with non-payment by cardholders. The issuing bank pays fees to the Company based on the
number of credit card accounts activated and on card usage. Once a customer is approved to receive a ShopNBC
private label or co-branded credit card and the card is activated, the customer is eligible to participate in the
Company’s credit card rewards program. Under the original rewards program, points were earned on purchases made
with the credit cards at ShopNBC and other retailers where the co-branded card is accepted. Cardholders who
accumulated the requisite number of points were issued a $50 certificate award towards the future purchase of
ShopNBC merchandise. These certificate awards expire after twelve months if unredeemed. Beginning in the second
quarter of fiscal 2008, the rewards program was modified such that newly activated card holders obtain an immediate
$25 credit upon activation and first purchase and later, upon the accumulation of the requisite number of points, card
holders are issued a $25 certificate award towards the future purchase of ShopNBC merchandise. These certificate
awards expire after 90 days if unredeemed. The Company accounts for the rewards program in accordance with
Emerging Issues Task Force issue No. 00-22, Accounting for “Points” and Certain Other Time-Based or Volume-
Based Sales Incentive Offers, and Offers for Free Products or Services to Be Delivered in the Future . The value of
points earned is included in accrued liabilities and recorded as a reduction in revenue as points are earned, based on
the retail value of points that are projected to be redeemed. The Company accounts for the Private Label and Co-
Brand Credit Card Agreement in accordance with EITF No. 00-21, Revenue Arrangements with Multiple
Deliverables . In connection with the introduction of the Program, the Company entered into a Private Label Credit
Card and Co-Brand Credit Card Consumer Program Agreement with GE Money Bank for the financing of private
label credit card purchases from ShopNBC and for the financing of co-brand credit card purchases of products and
services from other non-ShopNBC retailers. The Company received a million dollar signing bonus as an incentive for
the Company to enter into the agreement. The signing bonus has been recorded as deferred revenue in the
accompanying financial statements and is being recognized as revenue over the six-year term of the agreement.
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
GE Money Bank, the issuing bank for the program, is indirectly wholly-owned by the General Electric Company
(“GE”), which is also the parent company of NBCU and GE Equity. NBCU and GE Equity have a substantial
percentage ownership in the Company and together have the right to select three members of the Company’s board of
directors.
7. Short and Long-Term Investments:
Short and long-term investments include the following available-for-sale securities at January 31, 2009 and
February 2, 2008:
Long-term:
Auction-rate securities
Short-term:
Auction-rate securities
Corporate bonds
Long-term:
Auction-rate securities
January 31, 2009
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Cost
Estimated
Fair Value
$ 15,728,000 $
— $
— $ 15,728,000
February 2, 2008
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Cost
Estimated
Fair Value
$ 6,502,000 $
4,088,000
$ 10,590,000 $
— $
—
— $
— $ 6,502,000
—
4,088,000
— $ 10,590,000
$ 26,800,000 $
— $ 2,454,000 $ 24,346,000
Short and long-term investments include the following held-to-maturity securities at February 2, 2008:
Short-term:
Corporate bonds
Long-term:
Corporate bonds
February 2, 2008
Carrying
Amount
Gross
Unrecognized
Holding Gains
Gross
Unrecognized
Holding Losses
Estimated
Fair Value
$ 22,883,000 $
122,000 $
87,000 $ 22,918,000
$ 1,960,000 $
— $
28,000 $ 1,932,000
The following table summarizes the contractual maturities of the Company’s short and long-term debt securities
as of January 31, 2009:
Less than one year
Mature in 1-2 years
Mature after 5 years
$
—
—
15,728,000
$ 15,728,000
Proceeds from sales of available-for-sale and held-to-maturity securities were $34,464,000, $50,477,000, and
$31,035,000 during fiscal 2008, fiscal 2007 and fiscal 2006, respectively. Sales of available-for-sale securities in
fiscal 2008, fiscal 2007 and fiscal 2006 resulted in no gains or losses recorded. During fiscal 2008, the Company
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
sold held-to-maturity securities with a net carrying amount of $8,881,000 due to the significant deterioration of the
issuer’s creditworthiness. The sales of these securities resulted in the recording of losses totaling $969,000. The cost
of all securities sold is based on the specific identification method. The Company recorded charges for other-than-
temporary impairment securities of $11,072,000, $72,000 and $-0- during fiscal 2008, fiscal 2007 and fiscal 2006,
respectively.
At January 31, 2009, the Company’s investment portfolio included auction rate securities with an estimated fair
value of $15,728,000 ($26,800,000 original cost basis). The Company’s auction rate securities are primarily variable
rate debt instruments that have underlying securities with contractual maturities greater than ten years. Holders of
auction rate securities can either sell through the auction or bid based on a desired interest rate or hold and accept the
reset rate. If there are insufficient buyers, then the auction fails and holders are unable to liquidate their investment
through the auction. A failed auction is not a default of the debt instrument, but does set a new interest rate in
accordance with the original terms of the debt instrument. The result of a failed auction is that the auction rate
security continues to pay interest in accordance with its terms. Auctions continue to be held as scheduled until the
auction rate security matures or until it is called. These investment-grade auction rate securities have failed to settle
in auctions beginning in fiscal 2007 and through fiscal 2008. At this time, these investments are not available to settle
current obligations, are not liquid, and in the event the Company needs to access these funds, the Company would not
be able to do so without a loss of principal. The loss of principal could be significant if the Company needed to
access the funds within a short time horizon and the market for auction rate securities had not returned at the time the
Company sought to sell such securities.
In the fourth quarter of fiscal 2008, the Company recorded an other-than-temporary impairment charge of
$11,072,000 to reflect a permanent impairment on these securities due to the continued illiquidity of these
investments and uncertainty regarding what period of time they might be settled and their ultimate value. Included
within the Company’s auction rate security investment portfolio, were auction rate securities with a par value of
$4.2 million issued by a trust which held investments in investment-grade commercial paper. The trust was a party to
a put agreement with Ambac Assurance Corporation (“Ambac”), which provided Ambac the right to compel the trust
to purchase Ambac preferred stock by liquidating the investments held by the trust. In December 2008, Ambac
exercised its put rights resulting in Ambac preferred stock being issued to the trust and ultimately distributed to the
security holders before the trust was liquidated. The Company received 168 shares of Ambac preferred stock. The
Company recorded an other than temporary impairment of $3.9 million on the Ambac preferred stock which is
included in the total write down of auction rate securities made during fiscal 2008. The Company will continue to
monitor the market for auction rate securities and consider the impact, if any, on the fair value of its investments. If
current market conditions deteriorate further the Company may be required to record an additional other than
temporary impairment in future periods. Due to the current lack of liquidity of these investments, they are classified
as long-term investments on the Company’s balance sheet.
8. Fair Value Measurements:
In the first quarter of fiscal 2008, the Company adopted Statement of Financial Accounting Standards No. 157.
Fair Value Measurements with respect to the fair value measurements of (a) nonfinancial assets and liabilities that
are recognized or disclosed at fair value in the Company’s financial statements on a recurring basis and (b) all
financial assets and liabilities. SFAS No. 157 establishes a single definition of fair value. It also provides a
framework for measuring fair value and expands the disclosures of assets and liabilities measured at fair value. The
standard applies whenever other standards require (or permit) assets or liabilities to be measured at fair value.
SFAS No. 157 utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure
fair value into three broad levels. The fair value hierarchy gives the highest priority to observable quoted prices
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(unadjusted) in active markets for identical assets and liabilities and the lowest priority to unobservable inputs. The
following is a brief description of those three levels:
• Level 1 — Inputs based on quoted prices (unadjusted) in active markets for identical assets or liabilities that
the Company has the ability to access.
• Level 2 — Inputs based on quoted prices for similar assets or liabilities in active markets; quoted prices for
identical or similar assets or liabilities in markets that are not active; and inputs (other than quoted prices) that
are observable for the asset or liability, either directly or indirectly.
• Level 3 — Unobservable inputs for the asset or liability that are significant to the fair value measurement.
Assets Measured at Fair Value — Recurring Basis
The Company holds available-for-sale marketable securities that are subject to fair valuation under
SFAS No. 157. The Company does not have any liabilities subject to fair valuation under this statement. These
investments were previously and will continue to be marked-to-market at each reporting period; however, the
definition of fair value used for these investments is now applied using SFAS No. 157. The information in the
following tables primarily addresses matters relative to these financial assets. The Company uses various valuation
techniques, which are primarily based upon the market and income approaches, with respect to its financial assets.
Available-for-sale marketable securities, except auction rate securities, are valued utilizing quoted prices in active
markets. Investments in available-for-sale auction rate securities are valued utilizing a discounted cash flow analysis.
The assumptions used in preparing the discounted cash flow model include estimates for interest rates, timing and
amount of cash flows and expected holding periods of auction rate securities. The Company concluded that the inputs
used in its auction rate securities fair valuation model are Level 3 inputs.
The following table provides information by level for assets that are measured at fair value, as defined by
SFAS No. 157, on a recurring basis.
Description
Assets:
Fair Value at
January 31, 2009
Fair Value Measurements
Using Inputs Considered as
Level 1
Level 2
Level 3
Auction rate securities only
$ 15,728,000 $ — $ — $ 15,728,000
The following table provides a reconciliation of the beginning and ending balances of items measured at fair
value on a recurring basis in the table above that used significant unobservable inputs (Level 3).
Beginning balance (February 2, 2008)
Total gains or losses:
Included in earnings
Included in other comprehensive income
Purchases, issuances, and settlements
Transfers in and/or out of Level 3
Ending balance (January 31, 2009)
65
Marketable
securities —
auction rate
securities only
$ 24,346,000
(11,072,000 )
2,454,000
—
—
$ 15,728,000
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Assets Measured at Fair Value — Nonrecurring Basis
During the year ended January 31, 2009, the Company had no significant measurements of assets at fair value as
defined in SFAS No. 157 on a nonrecurring basis subsequent to their initial recognition. The aspects of
SFAS No. 157 for which the effective date for the Company was deferred under FASB Staff Position
No. FAS 157-2, Effective Date of FASB Statement No. 157 , until January 2009 relate to non financial assets and
liabilities initially measured at fair value in a business combination (but not measured at fair value in subsequent
periods) or non financial long-lived asset groups measured at fair value for an impairment assessment.
9. Shareholders’ Equity and Redeemable Preferred Stock:
Common Stock
The Company currently has authorized 100,000,000 shares of undesignated capital stock, of which
approximately 33,690,000 shares were issued and outstanding as common stock as of January 31, 2009. The board of
directors may establish new classes and series of capital stock by resolution without shareholder approval.
Dividends
The Company has never declared or paid any dividends with respect to its capital stock. Under the terms of the
amended and restated shareholder agreement between the Company and GE Capital Equity Investments, Inc. (“GE
Equity”), the Company is prohibited from paying dividends on its common stock without GE Capital’s prior consent.
Redeemable Preferred Stock
As of January 31, 2009 the Company had 5,339,500 shares of Series A Redeemable Convertible Preferred Stock
authorized, issued and outstanding. The Series A Preferred Stock was convertible into an equal number of shares of
the Company’s common stock, subject to anti-dilution adjustments, has a mandatory redemption on the tenth
anniversary of its issuance or upon a “change of control” at $8.29 per share, participates in dividends on the same
basis as the common stock and has a liquidation preference over the common stock and any other junior securities.
See Note 19 on subsequent events relating to the Series A Preferred Stock.
Warrants
As of January 31, 2009, the Company had outstanding warrants to purchase 29,487 shares of the Company’s
common stock at an exercise price of $15.74 per share issued to NBCU. The warrants are fully vested and expire five
years from the date of vesting. The warrants were issued in connection with the Company’s distribution and
marketing agreement with NBCU, which provides that warrants will be granted at current market prices upon the
achievement of specific goals in connection with distribution of the Company’s television programming with respect
to FTE subscriber homes.
Stock-Based Compensation
Stock-based compensation expense charged to continuing operations for fiscal 2008, fiscal 2007 and fiscal 2006
related to stock option awards was $3,069,000, $1,880,000 and $1,556,000, respectively. The Company has not
recorded any income tax benefit from the exercise of stock options due to the uncertainty of realizing income tax
benefits in the future.
As of January 31, 2009, the Company had two active omnibus stock plans for which stock awards can be
currently granted: the 2004 Omnibus Stock Plan (as amended and restated in fiscal 2006) that provides for the
issuance of up to 4,000,000 shares of the Company’s common stock; and the 2001 Omnibus Stock Plan that provides
for the issuance of up to 3,000,000 shares of the Company’s stock. These plans are administered by the
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
human resources and compensation committee of the board of directors and provide for awards for employees,
directors and consultants. All employees and directors of the Company and its affiliates are eligible to receive awards
under the plans. The types of awards that may be granted under these plans include restricted and unrestricted stock,
incentive and nonstatutory stock options, stock appreciation rights, performance units, and other stock-based awards.
Incentive stock options may be granted to employees at such exercise prices as the human resources and
compensation committee may determine but not less than 100% of the fair market value of the underlying stock as of
the date of grant. No incentive stock option may be granted more than ten years after the effective date of the
respective plan’s inception or be exercisable more than ten years after the date of grant. Options granted to outside
directors are nonstatutory stock options with an exercise price equal to 100% of the fair market value of the
underlying stock as of the date of grant. Options granted under these plans are exercisable and generally vest over
three years in the case of employee stock options and vest immediately on the date of grant in the case of director
options, and generally have contractual terms of either five years from the date of vesting or ten years from the date
of grant. Prior to the adoption of the 2004 and 2001 plans, the Company had other incentive stock option plans in
place in which stock options were granted to employees under similar vesting terms. The Company has also granted
non-qualified stock options to current and former directors and certain employees with similar vesting terms.
The fair value of each option award is estimated on the date of grant using the Black-Scholes option pricing
model that uses assumptions noted in the following table. Expected volatilities are based on the historical volatility of
the Company’s stock. Expected term is calculated using the simplified method taking into consideration the option’s
contractual life and vesting terms. The risk-free interest rate for periods within the contractual life of the option is
based on the U.S. Treasury yield curve in effect at the time of grant. Expected dividend yields were not used in the
fair value computations as the Company has never declared or paid dividends on its common stock and currently
intends to retain earnings for use in operations.
Expected volatility
Expected term (in years)
Risk-free interest rate
Fiscal
2008
41%-56%
6 years
2.9%-3.7%
Fiscal
2007
33%-40%
6 years
3.2%-5.1%
Fiscal
2006
33%-35%
6 years
4.7%-5.12%
A summary of the status of the Company’s stock option activity as of January 31, 2009 and changes during the
year then ended is as follows:
2004
2001
1990
Stock
Option
Incentive Weighted Incentive Weighted Incentive Weighted Other Non- Weighted
Average Stock Average Qualified Average
Exercise
Exercise Option Exercise
Price
Price
Average
Stock
Exercise Option
Price
Stock
Options
Price
Plan
Plan
Plan
Balance outstanding,
February 2, 2008
Granted
Exercised
Forfeited or canceled
Balance outstanding,
January 31, 2009
Options exercisable at:
January 31, 2009
February 2, 2008
February 3, 2007
2,951,000 $
970,000
—
(1,231,000 )
8.86 1,456,000 $ 13.12 36,000 $ 13.83 1,437,000 $ 15.35
—
4.76 2,320,000
—
—
(37,000 ) 11.24
7.51 (1,298,000 )
—
—
—
—
9.04 (25,000 ) 14.79
4.35
—
—
—
—
2,690,000 $
8.01 2,478,000 $
7.05 11,000 $ 13.73 1,400,000 $ 15.46
1,412,000 $
9.90 1,103,000 $
9.85 11,000 $ 13.73 1,400,000 $ 15.46
1,276,000 $ 11.91 918,000 $ 14.46 36,000 $ 13.83 1,403,000 $ 15.46
1,394,000 $ 12.22 1,467,000 $ 14.64 462,000 $ 18.03 1,804,000 $ 15.98
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
The following table summarizes information regarding stock options at January 31, 2009:
Option Type
2004 Incentive:
2001 Incentive:
1990 Incentive:
Other Non-qualified:
Options
Outstanding Price
2,690,000 $ 8.01
2,479,000 $ 7.05
11,000 $ 13.73
1,400,000 $ 15.46
Weighted
Weighted Average
Average Remaining Aggregate Vested or Average Remaining Aggregate
Exercise Contractual Intrinsic Expected to Exercise Contractual Intrinsic
Vest
Weighted
Weighted Average
Life (Years) Value
Life (Years) Value
Price
8.0 $ — 2,562,000 $ 8.11
8.3 $ — 2,341,000 $ 7.18
0.2 $ —
11,000 $ 13.73
0.7 $ — 1,400,000 $ 15.46
7.9 $ —
7.5 $ —
0.2 $ —
0.7 $ —
The weighted average grant date fair value of options granted in fiscal 2008, fiscal 2007 and fiscal 2006 was
$1.51, $3.16 and $5.18, respectively. The total intrinsic value of options exercised during fiscal 2008, fiscal 2007 and
fiscal 2006 was $-0-, $52,000 and $2,984,000, respectively. As of January 31, 2009, total unrecognized
compensation cost related to stock options was $5,481,000 and is expected to be recognized over a weighted average
period of approximately 1.3 year.
Stock Option Tax Benefit
The exercise of certain stock options granted under the Company’s stock option plans gives rise to
compensation, which is includible in the taxable income of the applicable employees and deductible by the Company
for federal and state income tax purposes. Such compensation results from increases in the fair market value of the
Company’s common stock subsequent to the date of grant of the applicable exercised stock options and is not
recognized as an expense for financial accounting purposes, as the options were originally granted at the fair market
value of the Company’s common stock on the date of grant. The related tax benefits will be recorded as additional
paid-in capital if and when realized, and totaled $-0-, $23,000 and $1,106,000 in fiscal 2008, fiscal 2007 and fiscal
2006, respectively. The Company has not recorded the tax benefit through paid in capital in these fiscal years, as the
related tax deductions were not taken due to the losses incurred. These benefits will be recorded in the applicable
future periods.
Restricted Stock
On August 27, 2008, the Company granted a total of 326,087 shares of restricted stock from the Company’s
2004 Omnibus Stock Plan to its president as compensation for his first year of service as the Company’s president
and chief operating officer. The restricted stock vests monthly over the first year of service with respect to
217,391 shares and on April 1, 2009 with respect to the remaining 108,696 shares. The aggregate market value of the
restricted stock at the date of the award was $750,000 and is being amortized as compensation expense over the
respective vesting periods. During the third and fourth quarters of fiscal 2008, the Company also granted a total of
20,856 shares of restricted stock to certain consultants and newly appointed board members as compensation for
services. The restricted stock vests over periods ranging from nine to twelve months from the date of grant. The
aggregate market value of the restricted stock at the date of award was $28,000 and is being amortized as
compensation expense over the respective vesting periods. On June 11, 2008, the Company granted a total of
32,000 shares of restricted stock from the Company’s 2004 Omnibus Stock Plan to four non-management directors
elected by the holders of the Company’s common stock (in contrast to the three directors elected by the holders of the
Company’s preferred stock) as part of the Company’s annual director compensation program. The restricted stock
vests on the day immediately preceding the next annual meeting of shareholders following the date of grant. The
aggregate market value of the restricted stock at the date of award was $112,000 and is being amortized as director
compensation expense over the twelve-month vesting period.
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The Company also granted a total of 36,742 shares of restricted stock to its chairman of the board during the
period of November 2007 through March 2008 as compensation for services he performed as the Company’s interim
chief executive officer. The aggregate market value of the restricted stock was $223,000 and was amortized as
compensation expense over the service period. In the second quarter of fiscal 2004, the Company awarded
25,000 shares of restricted stock to certain employees. This restricted stock grant vests over different periods ranging
from 17 to 53 months. The aggregate market value of the restricted stock at the award dates was $308,000 and is
being amortized as compensation expense over the respective vesting periods.
Compensation expense recorded in fiscal 2008, fiscal 2007 and fiscal 2006 relating to restricted stock grants was
$859,000, $534,000 and $345,000, respectively. As of January 31, 2009, there was $399,000 of total unrecognized
compensation cost related to non-vested restricted stock granted. That cost is expected to be recognized over a
weighted average period of 0.4 years. The total fair value of restricted stock vested during fiscal 2008, fiscal 2007
and fiscal 2006 was $464,000, $492,000 and $26,000 respectively.
A summary of the status of the Company’s non-vested restricted stock activity as of January 31, 2009 and
changes during the twelve-month period then ended is as follows:
Non-vested outstanding, February 2, 2008
Granted
Vested
Forfeited
Non-vested outstanding, January 31, 2009
Common Stock Repurchase Program
Weighted Average
Grant Date Fair
Shares
Value
82,000 $
388,000 $
(186,000 ) $
(16,000 ) $
268,000 $
9.88
2.42
5.78
3.51
2.52
In August 2006, the Company’s board of directors authorized a common stock repurchase program. The
program authorized the Company’s management, acting through an investment banking firm selected as the
Company’s agent, to repurchase up to $10 million of the Company’s common stock by open market purchases or
negotiated transactions at prices and amounts as determined by the Company from time to time. In May 2007, the
Company’s board of directors authorized the repurchase of an additional $25 million of the Company’s common
stock under its stock repurchase program. During the first quarter of fiscal 2008, the Company repurchased a total of
556,000 shares of common stock for a total investment of $3,317,000 at an average price of $5.96 per share. There
were no repurchases of common stock under the program during the second, third and fourth quarters of fiscal 2008.
During fiscal 2007, the Company repurchased a total of 3,618,000 shares of common stock for a total investment of
$26,985,000 at an average price of $7.46 per share. During fiscal 2006, the Company repurchased a total of
406,000 shares of common stock for a total investment of $4,699,000 at an average price of $11.58 per share. As of
January 31, 2009, the authorizations for these repurchase programs had expired. On February 25, 2009, the
Company’s board of directors authorized $1.5 million for stock repurchases under a new stock repurchase program.
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10. Income Taxes:
The Company records deferred taxes for differences between the financial reporting and income tax bases of
assets and liabilities, computed in accordance with tax laws in effect at that time. The deferred taxes related to such
differences as of January 31, 2009 and February 2, 2008 were as follows:
January 31,
February 2,
2009
2008
Accruals and reserves not currently deductible for tax purposes
Inventory capitalization
Basis differences in intangible assets
Differences in depreciation lives and methods
Differences in investments and other items
Net operating loss carryforwards
Valuation allowance
Net deferred tax asset
The provision from income taxes consisted of the following:
Current
Deferred
$ 8,385,000 $ 9,341,000
1,388,000
(4,139,000 )
989,000
1,064,000
47,887,000
(56,530,000 )
—
965,000
(1,116,000 )
1,592,000
3,669,000
78,072,000
(91,567,000 )
$
— $
January 31,
2009
Years Ended
February 2,
2008
$ (33,000 ) $ (839,000 ) $ (75,000 )
—
$ (33,000 ) $ (839,000 ) $ (75,000 )
February 3,
2007
—
—
A reconciliation of the statutory tax rates to the Company’s effective tax rate is as follows:
Taxes at federal statutory rates
State income taxes, net of federal tax benefit
SFAS 123(R) stock option vesting expense
Valuation allowance and NOL carryforward benefits
Effective tax rate on continuing operations
January 31,
2009
Years Ended
February 2,
2008
February 3,
2007
35.0 %
1.9
(1.1 )
(35.8 )
0.0 %
35.0 %
2.5
3.1
(37.0 )
3.6 %
35.0 %
4.1
(53.2 )
10.9
(3.2 )
Based on the Company’s recent history of losses, the Company has recorded a full valuation allowance for its
net deferred tax assets and net operating loss carryforwards as of January 31, 2009 and February 2, 2008 in
accordance with the provisions of SFAS No. 109, Accounting for Income Taxes , which places primary importance
on the Company’s most recent operating results when assessing the need for a valuation allowance. The ultimate
realization of these deferred tax assets depends on the ability of the Company to generate sufficient taxable income
and capital gains in the future. The Company intends to maintain a full valuation allowance for its net deferred tax
assets and net operating loss carryforwards until sufficient positive evidence exists to support reversal of the reserve.
As of January 31, 2009, the Company has gross operating loss carryforwards for Federal and state income tax
purposes of approximately $198 million and $133 million, respectively, which begin to expire in January 2023 and
2018, respectively.
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
11. Commitments and Contingencies:
Cable and Satellite Affiliation Agreements
As of January 31, 2009, the Company has entered into affiliation agreements that represent approximately 1,400
cable systems along with the satellite companies DIRECTV and DISH that require each to offer the Company’s
television home shopping programming on a full-time basis over their systems. Under certain circumstances, these
television operators or the Company may cancel their agreements prior to expiration. The affiliation agreements
generally provide that the Company will pay each operator a monthly access fee and in some cases a marketing
support payment based upon the number of homes carrying the Company’s television home shopping programming.
For fiscal 2008, fiscal 2007 and fiscal 2006, respectively, the Company expensed approximately $126,564,000,
$128,024,000 and $121,710,000 under these affiliation agreements.
Cable and satellite fees have historically represented approximately 50% of the Company’s recurring operating
expenses. Distribution agreements representing a majority of the total cable and satellite households who currently
receive its television programming were scheduled to expire at the end of the 2008 calendar year. A number of the
major agreements have been renegotiated and renewed at this time; and for other of the major agreements, we have
obtained temporary extensions while we continue our negotiations. Failure to successfully renew remaining cable
agreements covering a material portion of the existing cable households on acceptable financial terms could
adversely affect future growth, sales revenues and earnings unless the Company arranges for alternative means of
broadly distributing its television programming.
The Company has entered into, and will continue to enter into, affiliation agreements with other television
operators providing for full- or part-time carriage of the Company’s television home shopping programming. Under
certain circumstances the Company may be required to pay the operator a one-time initial launch fee, which is
capitalized and amortized on a straight-line basis over the term of the agreement.
Future cable and satellite affiliation cash commitments at January 31, 2009 are as follows:
Fiscal Year
2009
2010
2011
2012
2013 and thereafter
Employment Agreements
Amount
$ 55,882,000
54,143,000
37,992,000
35,100,000
986,000
The Company has entered into employment agreements with a number of on-air hosts and certain executives of
the Company with original terms ranging from 12 to 36 months. These agreements specify, among other things, the
term and duties of employment, compensation and benefits, termination of employment (including for cause, which
would reduce the Company’s total obligation under these agreements), severance payments and non-disclosing and
non-compete restrictions. The aggregate commitment for future base compensation at January 31, 2009 was
approximately $4,384,000.
The Company has entered into change in control and separation agreements with a number of its officers under
which separation pay of up to 12 to 24 months of base salary and benefits could become payable in the event of
terminations without cause only under specified circumstances, including terminations following a change in control
(as defined in the related agreements) of the Company.
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Operating Lease Commitments
The Company leases certain property and equipment under non-cancelable operating lease agreements. Property
and equipment covered by such operating lease agreements include offices and warehousing facilities at subsidiary
locations, satellite transponder, office equipment and certain tower site locations.
Future minimum lease payments at January 31, 2009 are as follows:
Fiscal Year
2009
2010
2011
2012
2013 and thereafter
Amount
$ 1,886,000
1,657,000
1,253,000
1,118,000
3,740,000
Total rent expense under such agreements was approximately $2,679,000 in fiscal 2008, $2,499,000 in fiscal
2007 and $2,640,000 in fiscal 2006.
Retirement and Savings Plan
The Company maintains a qualified 401(k) retirement savings plan covering substantially all employees. The
plan allows the Company’s employees to make voluntary contributions to the plan. The Company’s contribution, if
any, is determined annually at the discretion of the board of directors. Starting in January 1999, the Company elected
to make matching contributions to the plan. During fiscal 2008, the Company matched $.50 for every $1.00
contributed by eligible participants up to a maximum of 6% of eligible compensation. The Company made plan
contributions totaling approximately $935,000, $1,106,000 and $860,000 during fiscal 2008, 2007 and 2006,
respectively.
12. Litigation:
The Company is involved from time to time in various claims and lawsuits in the ordinary course of business. In
the opinion of management, the claims and suits individually and in the aggregate have not had a material adverse
effect on the Company’s operations or consolidated financial statements.
On November 21, 2008, a lawsuit against ValueVision Media was filed by its former chief executive officer,
Rene Aiu. Her claims include money damages for breach of contract for nonpayment of severance equal to two years
of salary and of targeted incentive compensation, fraud and misrepresentation, and violation of certain Minnesota
statutes. The Company filed a response on November 25, 2008, denying Ms. Aiu’s claims. Discovery has
commenced and the Court has set the trial to commence in 2010. The Company believes that Ms. Aiu was properly
dismissed for “cause” as defined in her employment agreement, intends to defend the suit vigorously and at this time
cannot estimate a dollar amount of liability, if any.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
13. Supplemental Cash Flow Information:
Supplemental cash flow information and noncash investing and financing activities were as follows:
Supplemental cash flow information:
Interest paid
Income taxes paid
Supplemental non-cash investing and financing activities:
Common stock purchase warrants forfeited
Deferred financing costs included in accrued liabilities
Property and equipment purchases included in accounts
payable
Accretion of redeemable preferred stock
For the Years Ended
January 31,
2009
February 2,
February 3,
2008
2007
$
$
— $
9,000 $
208,000 $ 1,009,000 $
33,000
66,000
$ 11,903,000 $ 10,931,000 $ 11,057,000
—
$ 1,283,000 $
— $
$
$
94,000 $
293,000 $
523,000 $
291,000 $
98,000
289,000
14. Sale of Ralph Lauren Media, LLC Equity Investment:
The Company owned a 12.5% equity interest in Ralph Lauren Media, LLC (“RLM”). RLM’s primary business
activity during the company’s partial ownership has been the operations of the Polo.com website. On March 28,
2007, the Company entered into a membership interest purchase agreement with Polo Ralph Lauren, NBCU and
certain NBCU affiliates, pursuant to which the Company sold its 12.5% membership interest in RLM to Polo Ralph
Lauren for an aggregate purchase price of $43,750,000 in cash. As a result of this sales transaction, the Company
recorded a pre-tax gain of $40,240,000 on the sale of RLM in the first quarter of fiscal 2007.
The Company accounted for its ownership interest in RLM under the equity method of accounting and adjusted
its investment balance for its share of RLM income and losses each reporting period. Total equity in net income of
RLM recorded by the Company during fiscal 2007 and fiscal 2006 was $609,000 and $3,006,000, respectively.
The following summarized financial information relates to RLM for the applicable reporting periods (in
thousands):
Net sales
Gross profit
Net income
Total current assets
Total assets
Total liabilities
73
Three Months Ended
March 31, 2007
$
$
$
26,211 $
17,223 $
4,871 $
Twelve Months Ended
December 31, 2006
110,930
75,857
24,053
March 31, 2007
78,746
$
79,639
$
18,908
$
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Agreement for Services
RLM and VVIFC entered into an agreement for services under which VVIFC agreed to provide to RLM certain
telemarketing, customer service and fulfillment services to RLM. The services agreement with RLM ended in the
first quarter of fiscal 2008 as RLM migrated to its own customer service, warehousing and fulfillment facilities.
15. Relationship with NBCU and GE Equity:
Strategic Alliance
In March 1999, the Company entered into a strategic alliance with NBCU and GE Equity. Pursuant to the terms
of the transaction, NBCU and GE Equity acquired 5,339,500 shares of the Company’s Series A Preferred Stock and
NBCU was issued a warrant to acquire 1,450,000 shares of the Company’s common stock (the “Distribution
Warrants”) under a distribution and marketing agreement discussed below. The Series A Preferred Stock was sold for
aggregate consideration of $44,265,000 (or approximately $8.29 per share). In addition, the Company agreed to issue
to GE Equity a warrant (the “Investment Warrant”) to increase its potential aggregate equity stake (together with its
affiliates, including NBCU) at the time of exercise to approximately 40%. NBCU also has the exclusive right to
negotiate on behalf of the Company for the distribution of its television home shopping service. The Series A
Preferred Stock was recorded at fair value on the date of issuance. The excess of the redemption value over the
carrying value is being accreted by periodic charges to equity over the ten-year redemption period. On July 6, 1999,
GE Equity exercised the Investment Warrant and acquired an additional 10,674,000 shares of the Company’s
common stock for an aggregate of $178,370,000, or $16.71 per share. As of January 31, 2009, GE Equity and NBCU
have a combined ownership in the Company of approximately 30% on a diluted basis. As discussed in Note 19, on
February 25, 2009, GE Equity exchanged all outstanding shares of the Company’s Series A Preferred Stock for
(i) 4,929,266 shares of the Company’s Series B Redeemable Preferred Stock, (ii) warrants to purchase up to
6,000,000 shares of the Company’s common stock at an exercise price of $0.75 per share and (iii) a cash payment in
the amount of $3,400,000.
GE Equity Shareholder Agreement
In March 1999, the Company and GE Equity also entered into a shareholder agreement, which provides for
certain corporate governance and standstill matters. On March 19, 2004, the Company, NBCU and GE Equity agreed
to amend the Shareholder Agreement. The shareholder agreement, as amended (together with the Certificate of
Designation of the Preferred Stock) initially provided that GE Equity and NBCU would be entitled to designate
nominees for three out of nine members of the Company’s board of directors so long as their aggregate beneficial
ownership was at least equal to 50% of their initial beneficial ownership, and one out of nine members so long as
their aggregate beneficial ownership was at least 10% of the “adjusted outstanding shares of common stock.” In
addition, the amended shareholder agreement provides that NBCU and GE Equity would not have the right to have
its director-nominees serve on the audit, human resources and compensation or nominating and governance
committees, in the event the committees must be comprised solely of independent directors under applicable laws or
Nasdaq regulations. In such case, NBCU and GE Equity would have the right to have an observer attend all of these
committee meetings, to the extent permitted by applicable law. The shareholder agreement also requires the consent
of GE Equity prior to the Company entering into any material agreements with certain restricted parties (broadcast
networks and internet portals in certain limited circumstances). Finally, the Company is prohibited from exceeding
certain thresholds relating to the issuance of voting securities over a 12-month period, the payment of quarterly
dividends, the repurchase of common stock, acquisitions (including investments and joint ventures) or dispositions,
and the incurrence of debt greater than the larger of $40.0 million or 30% of the Company’s total capitalization. The
Company is also prohibited from taking any action that would cause any ownership interest by the Company in
television broadcast stations from being attributable to GE Equity, NBCU or their affiliates.
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
The shareholder agreement provides that during the standstill period (as defined in the shareholder agreement),
and subject to certain limited exceptions, GE Equity and NBCU are prohibited from: (i) any asset or business
purchases from the Company in excess of 10% of the total fair market value of the Company’s assets, (ii) increasing
their beneficial ownership above 39.9% of the Company’s shares, (iii) making or in any way participating in any
solicitation of proxies, (iv) depositing any securities of the Company in a voting trust, (v) forming, joining, or in any
way becoming a member of a “13D Group” with respect to any voting securities of the Company, (vi) arranging any
financing for, or providing any financing commitment specifically for, the purchase of any voting securities of the
Company, (vii) otherwise acting, whether alone or in concert with others, to seek to propose to the Company any
tender or exchange offer, merger, business combination, restructuring, liquidation, recapitalization or similar
transaction involving the Company, or nominating any person as a director of the Company who is not nominated by
the then incumbent directors, or proposing any matter to be voted upon by the shareholders of the Company. If,
during the standstill period, any inquiry has been made regarding a “takeover transaction” or “change in control,”
each as defined in the shareholder agreement, which has not been rejected by the board of directors, or the board of
directors pursues such a transaction, or engages in negotiations or provides information to a third party and the board
of directors has not resolved to terminate such discussions, then GE Equity or NBCU may propose to the Company a
tender offer or business combination proposal.
In addition, unless GE Equity and NBCU beneficially own less than 5% or more than 90% of the adjusted
outstanding shares of common stock, GE Equity and NBCU shall not sell, transfer or otherwise dispose of any
securities of the Company except for transfers: (i) to certain affiliates who agree to be bound by the provisions of the
shareholder agreement, (ii) which have been consented to by the Company, (iii) pursuant to a third party tender offer,
(iv) pursuant to a merger, consolidation or reorganization to which the Company is a party, (v) in a bona fide public
distribution or bona fide underwritten public offering, (vi) pursuant to Rule 144 of the Securities Act of 1933, or
(vii) in a private sale or pursuant to Rule 144A of the Securities Act of 1933; provided that, in the case of any transfer
pursuant to clause (v) or (vii), the transfer does not result in, to the knowledge of the transferor after reasonable
inquiry, any other person acquiring, after giving effect to such transfer, beneficial ownership, individually or in the
aggregate with such person’s affiliates, of more than 10% of the adjusted outstanding shares of the common stock.
The standstill period terminates on the earliest to occur of (i) the ten-year anniversary of the shareholder
agreement, (ii) the entering into by the Company of an agreement that would result in a “change in control” (subject
to reinstatement), (iii) an actual “change in control,” (iv) a third party tender offer (subject to reinstatement), or
(v) six months after GE Equity and NBCU can no longer designate any nominees to the board of directors. Following
the expiration of the standstill period pursuant to clause (i) or (v) above (indefinitely in the case of clause (i) and two
years in the case of clause (v)), GE Equity and NBCU’s beneficial ownership position may not exceed 39.9% of the
Company’s fully-diluted outstanding stock, except pursuant to issuance or exercise of any warrants or pursuant to a
100% tender offer for the Company.
As discussed in Note 19, on February 25, 2009, the Company, NBCU and GE Equity amended and restated the
shareholder agreement.
GE Equity Registration Rights Agreement
Pursuant to the investment agreement, the Company and GE Equity entered into a registration rights agreement
providing GE Equity, NBCU and their affiliates and any transferees and assigns, an aggregate of four demand
registrations and unlimited piggy-back registration rights. As discussed in Note 19, on February 25, 2009, the
Company, NBCU and GE Equity amended and restated the registration rights agreement.
NBCU Distribution and Marketing Agreement
NBCU and the Company entered into a ten-year distribution and marketing agreement dated March 8, 1999 that
provides that NBCU shall have the exclusive right to negotiate on behalf of the Company for the distribution of
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
its home shopping television programming. As compensation for these services, the Company agreed to pay NBCU
an annual fee which is currently approximately $930,000, and issued NBCU additional equity consideration valued at
$6,931,000 which is being amortized over the term of the agreement. NBCU could earn additional stock purchase
warrants to the extent that it successfully negotiates additional distribution agreements for the Company (including
renewals of existing distribution agreements). If NBC successfully negotiates extensions or renewals of these
agreements under the parameters established by the Company, it will be entitled to receive additional warrants from
the Company under a formula set forth in the distribution agreement. NBCU may terminate the distribution
agreement if the Company enters into certain “significant affiliation” agreements or a transaction resulting in a
“change of control.” The distribution agreement expired in March 2009.
NBC Trademark License Agreement
On November 16, 2000, the Company entered into a trademark license agreement with NBCU pursuant to which
NBCU granted the Company an exclusive, worldwide license for a term of ten years to use certain NBC trademarks,
service marks and domain names to rebrand the Company’s business and corporate name and website. Under the
license agreement, the Company agreed to (i) certain restrictions on using trademarks, service marks, domain names,
logos or other source indicators owned or controlled by NBCU or its affiliates in connection with certain permitted
businesses, as defined in the License Agreement, before the agreement of NBCU to such use, (ii) the loss of its rights
under the grant of the license with respect to specific territories outside of the United States in the event the Company
fails to achieve and maintain certain performance targets in such territories, (iii) amend and restate the current
Registration Rights Agreement dated as of April 15, 1999 among the Company, NBCU and GE Equity so as to
increase the demand rights held by NBCU and GE Equity from four to five, among other things, (iv) not, own,
operate, acquire or expand its business to include any businesses other than the permitted businesses without
NBCU’s prior consent, (v) comply with NBCU’s privacy policies and standards and practices, and (vi) not own,
operate, acquire or expand the Company’s business such that one-third or more of the Company’s revenues or its
aggregate value is attributable to certain services (not including retailing services similar to the Company’s existing
e-commerce operations) provided over the internet. The license agreement also grants to NBCU the right to terminate
the license agreement at any time upon certain changes of control of the Company, in certain situations the failure by
NBCU to own a certain minimum percentage of the outstanding capital stock of the Company on a fully-diluted basis
and certain other related matters.
In connection with the license agreement, the Company issued to NBCU warrants to purchase 6,000,000 shares
of the Company’s common stock at an exercise price of $17.375 per share. In March 2001, the Company established
a measurement date with respect to the license agreement by amending the agreement, and fixed the fair value of the
trademark license asset at $32,837,000, which is being amortized over the remaining term of the license agreement.
The Company used the Black-Scholes option pricing model to compute the fair market value of the NBCU warrants
at March 12, 2001. Significant assumptions in the warrant fair value calculation included: market price of $11.00;
exercise price of $17.375; risk-free interest rate of 5.08%; volatility factor of 53.54%; and dividend yield of 0%. As
of January 31, 2009, all of the warrants are vested and have expired unexercised. As of January 31, 2009 and
February 2, 2008, accumulated amortization related to this asset totaled $27,056,000 and $23,829,000, respectively.
On March 28, 2007, the Company and NBCU agreed to extend the term of the license by six months, such that the
license would continue through May 15, 2011 and to certain limitations on NBCU’s right to terminate the License
Agreement in the event of a change in control of the Company involving a financial buyer.
16. Restructuring Costs:
On May 21, 2007, the Company announced the initiation of a restructuring of its operations that included a 12%
reduction in the salaried workforce, a consolidation of its distribution operations into a single warehouse facility, the
exit and closure of a retail outlet store and other cost saving measures. On January 14, 2008, the Company announced
additional organizational changes and cost-saving measures following a formal business review conducted by
management and an outside consulting firm and again reduced its headcount in the fourth
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
quarter of fiscal 2007. The Company’s organizational structure was simplified and streamlined to focus on
profitability. As a result of these restructuring initiatives, the Company recorded a $5,043,000 restructuring charge
for the year ended February 2, 2008 and additional restructuring charges totaling $4,299,000 for the year ended
January 31, 2009. Restructuring costs charged in fiscal 2008 and 2007 include primarily employee severance and
retention costs associated with the consolidation and elimination of approximately 300 positions across the Company
including ten officers. In addition, restructuring costs also include incremental charges associated with the
Company’s consolidation of its distribution and fulfillment operations into a single warehouse facility, the closure of
a retail outlet store, fixed asset impairments incurred as a direct result of the operational consolidation and closures,
restructuring advisory service fees and costs associated with a strategic alternative initiative.
The table below sets forth for the years ended January 31, 2009, and February 2, 2008 the significant
components and activity under the restructuring program:
Severance and retention
Incremental restructuring charges
Severance and retention
Asset impairments
Incremental restructuring charges
17. Sales by Product Group:
Balance at
February 2,
2008
Charges
Cash
Balance at
January 31,
Write-offs Payments
2009
$ 874,000 $ 3,394,000 $ — $ (2,759,000 ) $ 1,509,000
—
294,000 905,000
95,000
— $ (3,863,000 ) $ 1,604,000
$ 1,168,000 $ 4,299,000
(1,104,000 )
Balance at
February 3,
2007
Charges
Cash
Balance at
February 2,
Write-offs Payments
2008
$
$
— $ (2,433,000 ) $ 874,000
— $ 3,307,000 $
—
— 428,000 (428,000 )
— 1,308,000
— (1,014,000 ) 294,000
— $ 5,043,000 $ (428,000 ) $ (3,447,000 ) $ 1,168,000
—
Information on net sales by significant product groups is as follows (in thousands):
Jewelry
Consumer Electronics
Watches, Coins & Collectibles
Apparel, Fashion Accessories and Health & Beauty
Home
All others, less than 10% each
Total
18. Chief Executive Officer Transition Costs:
January 31,
2009
February 3,
2007
For the Years Ended
February 2,
2008
$ 196,207 $ 289,786 $ 285,262
173,121
109,558
104,934
121,127
76,159
60,699
80,934
40,236
39,683
46,865
$ 567,510 $ 781,550 $ 767,275
170,262
113,871
66,932
84,708
55,991
On October 26, 2007, the Company announced that William Lansing, at the request of the board of directors,
stepped down as president and chief executive officer and left the Company’s board of directors. In conjunction with
Mr. Lansing’s resignation, the Company recorded a charge to income of $2,451,000 during fiscal 2007 relating
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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
primarily to severance payments to Mr. Lansing and incurred additional costs of $1,101,000 during fiscal 2008
associated with the hiring of Rene Aiu in March 2008 as the Company’s chief executive officer.
On August 22, 2008, the Company’s board of directors terminated Ms. Aiu’s employment with the Company.
The Company’s board appointed Keith Stewart, to serve as ShopNBC’s president and chief operating officer. The
Company also announced the departures of three other senior officers who had been named to their positions in April
2008 by Ms. Aiu. During the third and fourth quarters of fiscal 2008, the Company recorded costs totaling
$1,580,000 relating primarily to accrued severance and other costs associated with the departures of the three senior
officers and costs associated with hiring of Mr. Stewart.
19. Subsequent Event (Preferred Stock Exchange):
On February 25, 2009, GE Equity exchanged all outstanding shares of the Company’s Series A Preferred Stock
for (i) 4,929,266 shares of the Company’s Series B Redeemable Preferred Stock, (ii) warrants to purchase up to
6,000,000 shares of the Company’s common stock at an exercise price of $0.75 per share and (iii) a cash payment in
the amount of $3,400,000.
The shares of Series B Preferred Stock are redeemable at any time by the Company for the initial redemption
amount of $40,900,000, plus accrued dividends. The Series B Preferred Stock accrues cumulative dividends at a base
annual rate of 12%, subject to adjustment. All payments on the Series B Preferred Stock will be applied first to any
accrued but unpaid dividends, and then to redeem shares. 30% of the Series B Preferred Stock (including accrued but
unpaid dividends) is required to be redeemed on February 25, 2013, and the remainder on February 25, 2014. In
addition, the Series B Preferred Stock includes a cash sweep mechanism that may require accelerated redemptions if
the Company generates excess cash above agreed upon thresholds. Specifically, the Company’s excess cash balance
at the end of each fiscal year, and at the end of any fiscal quarter during which the Company sells auction rate
securities or disposes of assets or incurs indebtedness above agreed upon thresholds, must be used to redeem the
Series B Preferred Stock and pay accrued and unpaid dividends thereon. Excess cash balance is defined as the
Company’s cash and cash equivalents and marketable securities, adjusted to (i) exclude auction rate securities,
(ii) exclude cash pledged to vendors to secure purchase price of inventory, (iii) account for variations that are due to
the Company’s management of payables, and (iv) provide the Company a cash cushion of at least $20,000,000. Any
redemptions as a result of this cash sweep mechanism will reduce the amounts required to be redeemed on
February 25, 2013 and February 25, 2014. The Series B Preferred Stock (including accrued but unpaid dividends) is
also required to be redeemed, at the option of the holders, upon a change in control. The Series B Preferred Stock is
not convertible into common stock or any other security, but initially will vote with the common stock on a one-for-
one basis on general corporate matters other than the election of directors. In addition, the holders of the Series B
Preferred Stock have the class voting rights and rights to designate members of the Company’s board of directors
previously held by the holders of the Series A Preferred Stock.
On February 25, 2009, the Company, GE Equity, and NBCU also amended and restated the shareholder
agreement and registration rights agreement. The terms of the amended and restated shareholder agreement are
generally consistent with the terms of the prior shareholder agreement, and the terms of the amended and restated
registration rights agreement are generally consistent with the terms of the prior registration rights agreement.
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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None
Item 9A.
Controls and Procedures
Disclosure Controls and Procedures
As of the end of the period covered by this report, management conducted an evaluation, under the supervision
and with the participation of our chief executive officer and chief financial officer of the effectiveness of our
disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of
1934). Based on this evaluation, the officers concluded that our disclosure controls and procedures are effective to
ensure that information required to be disclosed by us in reports that we file or submit under the Securities Exchange
Act of 1934 is recorded, processed, summarized and reported within the time periods specified in Securities and
Exchange Commission rules and forms, and to ensure that information required to be disclosed by us in the reports
we file or submit under the Exchange Act is accumulated and communicated to management, including our principal
executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosures.
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MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
The management of ValueVision Media, Inc. is responsible for establishing and maintaining adequate internal
control over financial reporting as defined in Rules 13a-15 (f) under the Securities Exchange Act 1934. Our
company’s internal control system was designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted
accounting principles.
All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those
systems determined to be effective can provide only reasonable assurance with respect to financial statement
preparation and presentation. Because of its inherent limitations, internal control over financial reporting may not
prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to
the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with
the policies or procedures may deteriorate.
Management assessed the effectiveness of our company’s internal control over financial reporting as of
January 31, 2009. In making this assessment, management used the criteria set forth by the Committee of Sponsoring
Organizations of the Treadway Commission in Internal Control — Integrated Framework.
Based on management’s evaluation under the framework in Internal Control — Integrated Framework ,
management concluded that our internal control over financial reporting was effective as of January 31, 2009.
Our independent registered public accounting firm, Deloitte & Touche LLP, has issued an attestation report on
our company’s internal control over financial reporting for January 31, 2009. The Deloitte & Touche LLP attestation
report is set forth below.
/s/ KEITH R. STEWART
Keith R. Stewart
Chief Executive Officer and President
(Principal Executive Officer)
/s/ FRANK P. ELSENBAST
Frank P. Elsenbast
Senior Vice President Finance, Chief Financial
Officer (Principal Financial Officer)
April 16, 2009
Changes in Internal Controls over Financial Reporting
Management, with the participation of the chief executive officer and chief financial officer, performed an
evaluation as to whether any change in the internal controls over financial reporting (as defined in Rules 13a-15 and
15d-15 under the Securities Exchange Act of 1934) occurred during the quarter ended January 31, 2009. Based on
that evaluation the chief executive officer and chief financial officer concluded that no change occurred in the
internal controls over financial reporting during the period covered by this report that materially affected, or is
reasonably likely to materially affect, the internal controls over financial reporting.
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of
ValueVision Media, Inc. and Subsidiaries
We have audited the internal control over financial reporting of ValueVision Media, Inc. and subsidiaries (the
“Company”) as of January 31, 2009, based on criteria established in Internal Control — Integrated Framework
issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is
responsible for maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on
Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal
control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether effective internal control over financial reporting was maintained in all material respects. Our audit included
obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness
exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk,
and performing such other procedures as we considered necessary in the circumstances. We believe that our audit
provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed by, or under the supervision of, the
company’s principal executive and principal financial officers, or persons performing similar functions, and effected
by the company’s board of directors, management, and other personnel to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles. A company’s internal control over financial reporting includes those
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that
transactions are recorded as necessary to permit preparation of financial statements in accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance
with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could
have a material effect on the financial statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of
collusion or improper management override of controls, material misstatements due to error or fraud may not be
prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal control
over financial reporting to future periods are subject to the risk that the controls may become inadequate because of
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, the Company maintained, in all material respects, effective internal control over financial
reporting as of January 31, 2009, based on criteria established in Internal Control — Integrated Framework issued by
the Committee of Sponsoring Organizations of the Treadway Commission.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the consolidated financial statements and financial statement schedule listed in the index at Item 15
as of and for the year ended January 31, 2009, of the Company and our report dated April 16, 2009, expressed an
unqualified opinion on those consolidated financial statements and financial statement schedule.
Minneapolis, MN
April 16, 2009
/s/ DELOITTE & TOUCHE LLP
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Item 9B.
Other Information
None
Item 10.
Directors, Executive Officers and Corporate Governance
PART III
Information in response to this item with respect to certain information relating to our executive officers is
contained in Item 1 under the heading “Executive Officers of the Registrant” and with respect to other information
relating to our executive officers and directors is incorporated herein by reference to the sections titled
“Proposal 1 — Election of Directors,” “Corporate Governance” and “Section 16(a) Beneficial Ownership Reporting
Compliance” in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end
of the fiscal year covered by this Form 10-K.
Code of Business Conduct and Ethics
We have adopted a code of business conduct and ethics applicable to all of our directors and employees,
including our principal executive officer, principal financial officer, principal accounting officer, controller and other
employees performing similar functions. A copy of this code of business conduct and ethics is available on our
website at www.shopnbc.com, under “Investor Relations — Business Ethics Policy.” In addition, we have adopted a
code of ethics policy for our senior financial management; this policy is also available on our website at
www.shopnbc.com, under “Investor Relations — Code of Ethics Policy for Chief Executive and Senior Financial
Officers.”
We intend to satisfy the disclosure requirements under Form 8-K regarding an amendment to, or waiver from, a
provision of our code of business conduct and ethics by posting such information on our website at the address
specified above.
Item 11.
Executive Compensation
Information in response to this item is incorporated herein by reference to the sections titled “Director
Compensation for Fiscal 2008.” “Executive Compensation” and “Corporate Governance” in our definitive proxy
statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by this
Form 10-K.
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Information in response to this item is incorporated herein by reference to the section titled “Security Ownership
of Principal Shareholders and Management” in our definitive proxy statement to be filed pursuant to Regulation 14A
within 120 days after the end of the fiscal year covered by this Form 10-K.
Item 13.
Certain Relationships and Related Transactions, and Director Independence
Information in response to this item is incorporated herein by reference to the section titled “Certain
Transactions” and “Corporate Governance” in our definitive proxy statement to be filed pursuant to Regulation 14A
within 120 days after the end of the fiscal year covered by this Form 10-K.
Item 14.
Principal Accountant Fees and Services
Information in response to this item is incorporated herein by reference to the section titled “Proposal 2 —
Ratification of the Independent Registered Public Accounting Firm” in our definitive proxy statement to be filed
pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by this Form 10-K.
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Item 15.
Exhibit and Financial Statement Schedule
PART IV
1. Financial Statements
• Report of Independent Registered Public Accounting Firm
• Consolidated Balance Sheets as of January 31, 2009 and February 2, 2008
• Consolidated Statements of Operations for the Years Ended January 31, 2009, February 2, 2008 and
February 3, 2007
• Consolidated Statements of Shareholders’ Equity for the Years Ended January 31, 2009, February 2, 2008 and
February 3, 2007
• Consolidated Statements of Cash Flows for the Years Ended January 31, 2009, February 2, 2008 and
February 3, 2007
• Notes to Consolidated Financial Statements
2. Financial Statement Schedule
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Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS
Column A
For the year ended January 31, 2009:
Allowance for doubtful accounts
Reserve for returns
For the year ended February 2, 2008:
Allowance for doubtful accounts
Reserve for returns
For the year ended February 3, 2007:
Allowance for doubtful accounts
Reserve for returns
Column C
Column B
Additions
Balances at Charged to
Costs and
Beginning of
Expenses
Year
Column D
Deductions
Column E
Balance at
End of Year
$ 6,888,000 $ 9,826,000 $ (10,651,000 )(1) $ 6,063,000
$ 8,376,000 $ 85,112,000 $ (90,718,000 )(2) $ 2,770,000
$ 3,641,000 $ 12,613,000 $
(9,366,000 )(1) $ 6,888,000
$ 8,498,000 $ 153,607,000 $ (153,729,000 )(2) $ 8,376,000
(4,902,000 )(1) $ 3,641,000
$ 2,478,000 $ 6,065,000 $
$ 7,658,000 $ 142,983,000 $ (142,143,000 )(2) $ 8,498,000
(1) Write off of uncollectible receivables, net of recoveries.
(2) Refunds or credits on products returned.
3. Exhibits
The exhibits filed with this report are set forth on the exhibit index filed as a part of this report immediately
following the signatures to this report.
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Table of Contents
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on April 16, 2009.
SIGNATURES
VALUEVISION MEDIA, INC.
(Registrant)
By: /s/ KEITH R. STEWART
Keith R. Stewart
Chief Executive Officer and President
Each of the undersigned hereby appoints Keith R. Stewart and Frank P. Elsenbast, and each of them (with full
power to act alone), as attorneys and agents for the undersigned, with full power of substitution, for and in the name,
place and stead of the undersigned, to sign and file with the Securities and Exchange Commission under the
Securities Act of 1934, any and all amendments and exhibits to this annual report on Form 10-K and any and all
applications, instruments, and other documents to be filed with the Securities and Exchange Commission pertaining
to this annual report on Form 10-K or any amendments thereto, with full power and authority to do and perform any
and all acts and things whatsoever requisite and necessary or desirable. Pursuant to the requirements of the Securities
Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in
the capacities indicated on April 16, 2009.
Name
Title
/s/ KEITH R. STEWART
Keith R. Stewart
/s/ FRANK P. ELSENBAST
Frank P. Elsenbast
John D. Buck
/s/ JOSEPH F. BERARDINO
Joseph F. Berardino
Catherine Dunleavy
/s/ PATRICK O. KOCSI
Patrick O. Kocsi
/s/ ROBERT J. KORKOWSKI
Robert J. Korkowski
/s/ RANDY S. RONNING
Randy S. Ronning
Chief Executive Officer President and Director
(Principal Executive Officer)
Senior Vice President Finance, Chief Financial Officer
(Principal Financial and Accounting Officer)
Chairman of the Board
Director
Director
Director
Director
Director
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Table of Contents
Exhibit No.
3 .1
3 .2
EXHIBIT INDEX
Description
Method of Filing
Incorporated by reference(Q)
Incorporated by reference(B)
Incorporated by reference(T)
Incorporated by reference(B)
Incorporated by reference(H)†
Articles of Incorporation, as amended
Certificate of Designation of Series B Redeemable Convertible
Preferred Stock
Statement of Cancellation of Certificate of Designation of Series A
Redeemable Convertible Preferred Stock dated February 26, 2009.
Bylaws, as amended
Second Amended 1990 Stock Option Plan of the Registrant (as
amended and restated)
Form of Option Agreement under the Amended 1990 Stock Option
Plan of the Registrant
1994 Executive Stock Option and Compensation Plan of the
Registrant
Form of Option Agreement under the 1994 Executive Stock Option
and Compensation Plan of the Registrant
2001 Omnibus Stock Plan of the Registrant
Incorporated by reference(N)†
Amendment No. 1 to the 2001 Omnibus Stock Plan of the Registrant Incorporated by reference(P)†
Incorporated by reference(R)†
Form of Incentive Stock Option Agreement under the 2001 Omnibus
Stock Plan of the Registrant
Form of Nonstatutory Stock Option Agreement under the 2001
Omnibus Stock Plan of the Registrant
Form of Restricted Stock Agreement under the 2001 Omnibus Stock
Plan of the Registrant
Incorporated by reference(A)†
Incorporated by reference(D)†
Incorporated by reference(R)†
Incorporated by reference(R)†
Incorporated by reference(E)†
Form of Stock Option Agreement (Employees) under 2004 Omnibus
Stock Plan
Form of Stock Option Agreement (Executive Officers) under 2004
Omnibus Stock Plan
Form of Stock Option Agreement (Executive Officers) under 2004
Omnibus Stock Plan
Form of Stock Option Agreement (Directors — Annual Grant) under
2004 Omnibus Stock Plan
Form of Stock Option Agreement (Directors — Other Grants) under
2004 Omnibus Stock Plan
Form of Restricted Stock Agreement (Directors) under 2004 Omnibus
Stock Plan
Option Agreement between the Registrant and Marshall Geller dated
as of March 3, 1997
Option Agreement between the Registrant and Marshall Geller dated
May 9, 2001
Option Agreement between the Registrant and Marshall Geller dated
June 21, 2001
Option Agreement between the Registrant and Robert Korkowski
dated March 3, 1997
Option Agreement between the Registrant and Robert Korkowski
dated May 9, 2001
Incorporated by reference(U)†
Incorporated by reference(V)†
Incorporated by reference(V)†
Incorporated by reference(V)†
Incorporated by reference(V)†
Incorporated by reference(V)†
Incorporated by reference(CC)†
Incorporated by reference(A)†
Incorporated by reference(N)†
Incorporated by reference(N)†
Incorporated by reference(A)†
Incorporated by reference(N)†
3 .3
3 .4
10 .1
10 .2
10 .3
10 .4
10 .5
10 .6
10 .7
10 .8
10 .9
10 .12
10 .13
10 .14
10 .15
10 .16
10 .17
10 .18
10 .19
10 .20
10 .21
10 .10 2004 Omnibus Stock Plan
10 .11
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Exhibit No.
10 .22
10 .23
Description
Option Agreement between the Registrant and Robert Korkowski
dated June 21, 2001
Option Agreement between the Registrant and Nathan Fagre dated
May 1, 2000
Method of Filing
Incorporated by reference(N)†
Incorporated by reference(K)†
10 .24 2006 Long Term Incentive Plan
10 .25 2007 Annual Management Incentive Plan
10 .26
10 .27
Form of Change of Control and Severance Agreement with Executive
Officers
Form of Key Employment Agreement for Officers (except John
Buck)
Incorporated by reference(BB)†
Incorporated by reference (FF)†
Incorporated by reference(Z)†
Incorporated by reference(J)†
10 .28 Form of Resale Restriction Agreement with Executive Officers
10 .29 Description of Director Compensation Program
10 .30
Employment Agreement between the Registrant and Keith R. Stewart
dated March 18, 2009.
Employment Agreement between the Registrant and Keith R. Stewart
dated August 27, 2008.
Offer letter from the Registrant to John D. Buck dated August 25,
2008
10 .31
10 .32
Incorporated by reference(AA)†
Incorporated by reference(EE)†
Incorporated by reference(W)†
Incorporated by reference(DD)†
Incorporated by reference(HH)†
10 .37
10 .39
10 .36
10 .38
10 .40
Incorporated by reference(F)
Incorporated by reference(S)†
Incorporated by reference(GG)†
Incorporated by reference(C)†
Incorporated by reference(C)†
10 .33 Form of Option Agreement between the Registrant and John D. Buck Incorporated by reference(HH)†
10 .34 Offer letter from the Registrant to Rene G. Aiu dated March 3, 2008
Non-competition agreement between the Registrant and Rene G. Aiu
10 .35
dated March 3, 2008
Form of Salary Continuation Agreement between the Registrant and
Nathan Fagre dated July 2, 2003
Description of Modification of Severance Arrangements for Nathan
Fagre and Frank Elsenbast approved December 13, 2007
Investment Agreement by and between the Registrant and GE Equity
dated as of March 8, 1999
First Amendment and Agreement dated as of April 15, 1999 to the
Investment Agreement, dated as of March 8, 1999, by and between
the Registrant and GE Equity
Distribution and Marketing Agreement dated as of March 8, 1999 by
and between NBC and the Registrant
Letter Agreement dated March 8, 1999 between NBC, GE Equity and
the Registrant
Amended and Restated Shareholder Agreement dated February 25,
2009 between the Registrant, GE Capital Equity Investments, Inc. and
NBC Universal, Inc.
Common Stock Purchase Warrants issued on February 25, 2009
between the Registrant, GE Capital Equity Investments, Inc. and NBC
Universal, Inc.
Exchange Agreement dated February 25, 2009 between the
Registrant, GE Capital Equity Investments, Inc. and NBC Universal,
Inc.
Amended and Restated Registration Rights Agreement dated
February 25, 2009 between the Registrant, GE Capital Equity
Investments, Inc. and NBC Universal, Inc.
Incorporated by reference(G)
Incorporated by reference(T)
Incorporated by reference(T)
Incorporated by reference(T)
Incorporated by reference(T)
Incorporated by reference(F)
Incorporated by reference(F)
10 .45
10 .43
10 .41
10 .44
10 .42
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Exhibit No.
10 .46
Description
Letter Agreement dated November 16, 2000 between the Registrant
and NBC
Trademark License Agreement dated as of November 16, 2000
between NBC and the Registrant
ValueVision Common Stock Purchase Warrant dated as of March 20,
2001 between NBC and the Registrant
Warrant Purchase Agreement dated September 13, 1999 between the
Registrant, Snap!LLC, a Delaware limited liability company and
Xoom.com, Inc., a Delaware corporation
Common Stock Purchase Warrant dated September 13, 1999 to
purchase shares of the Registrant held by Xoom.com, Inc., a
Delaware corporation
Registration Rights Agreement dated September 13, 1999 between
the registrant and Xoom.com, Inc., a Delaware corporation, relating to
Xoom.com, Inc.’s warrant to purchase shares of the Registrant
Stock Purchase Agreement dated as of February 9, 2005 between GE
Capital Equity Investments, Inc. and Delta Onshore, LP, Delta
Institutional, LP, Delta Pleiades, LP and Delta Offshore, Ltd.
Stock Purchase and Registration Agreement dated as of July 8, 2005
between GE Capital Equity Investments, Inc. and Janus Investment
Fund
Stock Purchase and Registration Agreement dated as of July 8, 2005
between GE Capital Equity Investments, Inc. and Caxton
International Limited
Stock Purchase and Registration Agreement dated as of July 8, 2005
between GE Capital Equity Investments, Inc. and Magnetar
Investment Management, LLC
Stock Purchase and Registration Agreement dated as of July 8, 2005
between GE Capital Equity Investments, Inc. and RCG Ambrose
Master Fund, Ltd., RCG Halifax Fund, Ltd., Ramius Securities, LLC,
Starboard Value and Opportunity Fund, LLC, Parche, LLC and
Ramius Master Fund, Ltd.
Significant Subsidiaries of the Registrant
Consent of Independent Registered Public Accounting Firm
Powers of Attorney
Certification of Chief Executive Officer pursuant to Section 302 of
the Sarbanes-Oxley Act of 2002
Certification of Chief Financial Officer pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002
Section 1350 Certification of Chief Executive Officer and Chief
Financial Officer
10 .47
10 .48
10 .49
10 .50
10 .51
10 .52
10 .53
10 .54
10 .55
10 .56
21
23
24
31 .1
31 .2
32
Method of Filing
Incorporated by reference(M)
Incorporated by reference(L)
Incorporated by reference(O)
Incorporated by reference(I)
Incorporated by reference(I)
Incorporated by reference(I)
Incorporated by reference(Y)
Incorporated by reference(X)
Incorporated by reference(X)
Incorporated by reference(X)
Incorporated by reference(X)
Filed herewith
Filed herewith
Included with signature pages
Filed herewith
Filed herewith
Filed herewith
† Management compensatory plan/arrangement.
(A) Incorporated herein by reference to Quantum Direct Corporation’s Registration Statement on Form S-4, filed
on March 13, 1998, File No. 333-47979.
(B) Incorporated herein by reference to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
May 3, 2008, filed on June 12, 2008, File No. 0-20243.
(C) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated March 3, 2008, filed
on March 7, 2008, File No. 0-20243.
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(D) Incorporated herein by reference to the Registrant’s Proxy Statement in connection with its annual meeting of
shareholders held on August 17, 1994, filed on July 19, 1994, File No. 0-20243.
(E) Incorporated herein by reference to the Registrant’s Annual Report on Form 10-K for the fiscal year ended
January 31, 1998, filed on April 30, 1998, File No. 0-20243.
(F) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated March 8, 1999, filed
on March 18, 1999, File No. 0-20243.
(G) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated April 15, 1999, filed
on April 29, 1999, File No. 0-20243.
(H) Incorporated herein by reference to the Registrant’s Registration Statement on Form S-8, filed on
September 25, 2000, File No. 333-46572.
(I) Incorporated herein by reference to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
July 31, 1999, filed on September 14, 1999, File No. 0-20243.
(J) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated December 15, 2008,
filed on December 16, 2008, File No. 0-20243.
(K) Incorporated herein by reference to the Registrant’s Registration Statement on Form S-8, filed on
September 25, 2000, File No. 333-46576.
(L) Incorporated herein by reference to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
October 31, 2000, filed on December 14, 2000, File No. 0-20243.
(M) Incorporated herein by reference to the Registrant’s Annual Report on Form 10-K for the fiscal year ended
January 31, 2001, File No. 0-20243.
(N) Incorporated herein by reference to the Registrant’s Registration Statement on Form S-8 filed on January 25,
2002, File No. 333-81438.
(O) Incorporated herein by reference to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
April 30, 2001, filed on June 14, 2001, File No. 0-20243.
(P) Incorporated herein by reference to the Registrant’s Proxy Statement in connection with its annual meeting of
shareholders held on June 20, 2002, filed on May 23, 2002, File No. 0-20243.
(Q) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated February 26, 2009,
filed on February 27, 2009, File No. 0-20243.
(R) Incorporated herein by reference to the Registrant’s Annual Report on Form 10-K for the fiscal year ended
January 31, 2003, File No. 0-20243.
(S) Incorporated herein by reference to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
June 30, 2003, filed on August 15, 2003, File No. 0-20243.
(T) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated February 25, 2009,
filed on February 26, 2009, File No. 0-20243.
(U) Incorporated herein by reference to the Registrant’s Proxy Statement in connection with its annual meeting of
shareholders held on June 21, 2006, filed on May 23, 2006, File No. 0-20243.
(V) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated January 14, 2005, filed
on January 14, 2005, File No. 0-20243.
(W) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated March 18, 2009, filed
on March 19, 2009, File No. 0-20243.
(X) Incorporated herein by reference to the Registrant’s Registration Statement on Form S-3 filed on July 29,
2005, File No. 333-127040.
(Y) Incorporated by reference to the Schedule 13D/A (Amendment No. 7) dated February 11, 2005, filed
February 15, 2005, File No. 005-41757.
(Z) Incorporated by reference to the description of this program included in the Registrant’s Current Report on
Form 8-K dated August 24, 2005, filed on August 26, 2005, File No. 0-20243.
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(AA) Incorporated herein by reference to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
October 29, 2005, filed on December 8, 2005, File No. 0-20243.
(BB) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated December 19, 2005,
filed on December 23, 2005, File No. 0-20243.
(CC) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated June 21, 2006, filed on
June 26, 2006, File No. 0-20243.
(DD) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated August 27, 2008, filed
on August 29, 2008, File No. 0-20243.
(EE) Incorporated herein by reference to the Registrant’s Annual Report on Form 10-K for the fiscal year ended
February 2, 2008, File No. 0-20243.
(FF) Incorporated herein by reference to the Registrant’s Proxy Statement in connection with its annual meeting of
shareholders held on June 28, 2007, filed on June 1, 2007, File No. 0-20243.
(GG) Incorporated herein by reference to Item 5.02 of the Registrant’s Current Report on Form 8-K dated
December 13, 2007, filed on December 19, 2007, File No. 0-20243.
(HH) Incorporated herein by reference to the Registrant’s Current Report on Form 8-K dated August 25, 2008, filed
on August 28, 2008, File No. 0-20243.
90
All of the Company’s subsidiaries listed below are wholly owned.
SIGNIFICANT SUBSIDIARIES OF THE REGISTRANT
Name
ValueVision Interactive, Inc.
VVI Fulfillment Center, Inc.
ValueVision Media Acquisitions, Inc.
ValueVision Retail, Inc.
Iosota, Inc.
FanBuzz, Inc.
FanBuzz Retail, Inc.
Exhibit 21
State of Incorporation
Minnesota
Minnesota
Delaware
Delaware
Delaware
Delaware
Delaware
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in Registration Statement Nos. 33-93006 and 333-127040 on Form S-3 and Registration
Statement Nos. 33-60549, 33-68646, 33-68648, 33-96950, 333-40973, 333-40981, 333-75803, 333-84705, 333-46572, 333-46576, 333-81438,
333-113736, 33-125183, and 333-139597 on Form S-8 of our reports dated April 16, 2009, relating to the consolidated financial statements and
financial statement schedule of ValueVision Media, Inc. and Subsidiaries, and the effectiveness of ValueVision Media, Inc. and subsidiaries’
internal control over financial reporting, appearing in this Annual Report on Form 10-K of ValueVision Media Inc. and subsidiaries for the
year ended January 31, 2009.
Exhibit 23
/s/ DELOITTE & TOUCHE LLP
Minneapolis, Minnesota
April 16, 2009
Exhibit 31.1
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, Keith R. Stewart, Chief Executive Officer and President of ValueVision Media, Inc, certify that:
1. I have reviewed this Annual Report on Form 10-K of ValueVision Media, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period
covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15(d)-15(f)) for the registrant and have:
a. designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being prepared;
b. designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements
for external purposes in accordance with generally accepted accounting principles;
c. evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d. disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most
recent fiscal quarter (the registrant’s fourth quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant’s internal control over financial reporting; and
5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent
functions):
a. all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b. any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s
internal controls over financial reporting.
Date: April 16, 2009
/s/ Keith R. Stewart
Keith R. Stewart
Chief Executive Officer and President (principal executive officer)
Exhibit 31.2
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, Frank P. Elsenbast, Chief Financial Officer of ValueVision Media, Inc., certify that:
1. I have reviewed this Annual Report on Form 10-K of ValueVision Media, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period
covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15(d)-15(f)) for the registrant and have:
a. designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being prepared;
b. designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements
for external purposes in accordance with generally accepted accounting principles;
c. evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d. disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most
recent fiscal quarter (the registrant’s fourth quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant’s internal control over financial reporting; and
5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent
functions):
a. all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b. any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s
internal controls over financial reporting.
Date: April 16, 2009
/s/ Frank P. Elsenbast
Frank P. Elsenbast
Senior Vice President, Chief Financial Officer (principal financial officer)
Exhibit 32
CERTIFICATION OF THE PRINCIPAL EXECUTIVE AND FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
In connection with the Annual Report on Form 10-K of ValueVision Media, Inc., a Minnesota corporation (the “ Company ”), for the year
ended January 31, 2009, as filed with the Securities and Exchange Commission on the date hereof (the “ Report ”), the undersigned officers of
the Company certify pursuant to 18 U.S.C. Section 1350, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to their knowledge:
•
the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
•
the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the
Company.
A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company
and furnished to the Securities and Exchange Commission or its staff upon request.
Date: April 16, 2009
/s/ Keith R. Stewart
Keith R. Stewart
Chief Executive Officer and President (principal executive officer)
Date: April 16, 2009
/s/ Frank P. Elsenbast
Frank P. Elsenbast
Senior Vice President, Chief Financial Officer (principal financial officer)